Information Science and integrative Science. A sistemic approach to information units

Directory of Open Access Journals (Sweden)

Rita Dolores Santaella Ruiz

2006-01-01

Full Text Available Structured in two parts: The Documentation like integrating science and Systematics approach to the documentary units, this work understands the Documentation from a brought integrating perspective of the twinning that supposes same modus operandi in the information systems through the use of the technologies of the communication. From the General Theory of Systems, the present work interprets this science to multidiscipline like a system formed by the technical subsystems, of elements and individuals

Integrating Information & Communications Technologies into the Classroom

Science.gov (United States)

Tomei, Lawrence, Ed.

2007-01-01

"Integrating Information & Communications Technologies Into the Classroom" examines topics critical to business, computer science, and information technology education, such as: school improvement and reform, standards-based technology education programs, data-driven decision making, and strategic technology education planning. This book also…

The Process of Science Communications at NASA/Marshall Space Flight Center

Science.gov (United States)

Horack, John M.; Treise, Deborah

1998-01-01

The communication of new scientific knowledge and understanding is an integral component of science research, essential for its continued survival. Like any learning-based activity, science cannot continue without communication between and among peers so that skeptical inquiry and learning can take place. This communication provides necessary organic support to maintain the development of new knowledge and technology. However, communication beyond the peer-community is becoming equally critical for science to survive as an enterprise into the 21st century. Therefore, scientists not only have a 'noble responsibility' to advance and communicate scientific knowledge and understanding to audiences within and beyond the peer-community, but their fulfillment of this responsibility is necessary to maintain the survival of the science enterprise. Despite the critical importance of communication to the viability of science, the skills required to perform effective science communications historically have not been taught as a part of the training of scientist, and the culture of science is often averse to significant communication beyond the peer community. Thus scientists can find themselves ill equipped and uncomfortable with the requirements of their job in the new millennium.

Revolutionizing Climate Science: Using Teachers as Communicators

Science.gov (United States)

Warburton, J.; Crowley, S.; Wood, J.

2012-12-01

PolarTREC (Teachers and Researchers Exploring and Collaborating) is a National Science Foundation (NSF) funded program in which K-12 teachers participate in hands-on field research experiences in the Polar Regions. Teachers are the dynamic conduits for communicating climate science. In the PolarTREC final report, researchers found that teachers were vital in refining the language of their science and have shaped the goals of the scientific project. Program data demonstrates that science in classrooms is better understood when teachers have a full-spectrum grasp of project intricacies from defining the project, to field data collection, encountering situations for creativity and critical thinking, as well as participating in data and project analysis. Teachers' translating the authentic scientific process is integral in communicating climate science to the broader public. Teachers playing a major role in polar science revolutionize the old paradigm of "in-school learning". Through daily online journaling and forums, social media communication, live webinars with public, and professional development events, these teachers are moving beyond classrooms to communicate with society. Through teachers, climate policy can be shaped for the future by having scientifically literate students as well as assessable science. New paradigms come as teachers attain proficient levels of scientific understanding paired with the expert abilities for communication with years of experience. PolarTREC teachers are a model for new interactions peer-to-peer learning and mentorship for young scientists. Our programmatic goal is to expand the opportunities for PolarTREC teachers to share their involvement in science with additional formal and informal educators. 'Teaching the teachers' will reach exponential audiences in media, policy, and classrooms. Modeling this program, we designed and conducted a teacher training on climate science in Denali National Park. Utilizing expert university

The Credibility of Science Communication

Directory of Open Access Journals (Sweden)

Nielsen, L. H.

2007-10-01

Full Text Available Current developments in the media marketplace and an increased need for visibility to secure funding are leading inevitably to faster, simpler and more aggressive science communication. This article presents the results of an exploratory study of potential credibility problems in astronomy press releases, their causes, consequences and possible remedies. The study consisted of eleven open-ended interviews with journalists, scientists and public information officers. Results suggest that credibility issues are central to communication, deeply integrated into the workflow and can have severe consequences for the actors (especially the scientist, but are an unavoidable part of thecommunication process.

Communicating Science

Science.gov (United States)

Holland, G. J.; McCaffrey, M. S.; Kiehl, J. T.; Schmidt, C.

2010-12-01

We are in an era of rapidly changing communication media, which is driving a major evolution in the modes of communicating science. In the past, a mainstay of scientific communication in popular media was through science “translators”; science journalists and presenters. These have now nearly disappeared and are being replaced by widespread dissemination through, e.g., the internet, blogs, YouTube and journalists who often have little scientific background and sharp deadlines. Thus, scientists are required to assume increasing responsibility for translating their scientific findings and calibrating their communications to non-technical audiences, a task for which they are often ill prepared, especially when it comes to controversial societal issues such as tobacco, evolution, and most recently climate change (Oreskes and Conway 2010). Such issues have been politicized and hi-jacked by ideological belief systems to such an extent that constructive dialogue is often impossible. Many scientists are excellent communicators, to their peers. But this requires careful attention to detail and logical explanation, open acknowledgement of uncertainties, and dispassionate delivery. These qualities become liabilities when communicating to a non-scientific audience where entertainment, attention grabbing, 15 second sound bites, and self assuredness reign (e.g. Olson 2009). Here we report on a program initiated by NCAR and UCAR to develop new approaches to science communication and to equip present and future scientists with the requisite skills. If we start from a sound scientific finding with general scientific consensus, such as the warming of the planet by greenhouse gases, then the primary emphasis moves from the “science” to the “art” of communication. The art cannot have free reign, however, as there remains a strong requirement for objectivity, honesty, consistency, and above all a resistance to advocating particular policy positions. Targeting audience

Fascinating! Popular Science Communication and Literary Science Fiction

DEFF Research Database (Denmark)

Meyer, Gitte

2017-01-01

Some see literary Science Fiction as a possible vehicle for critical discussions about the future development and the ethical implications of science-based technologies. According to that understanding, literary Science Fiction constitutes a variety of science communication. Along related lines, ......, popular science communication with science fiction features might be expected to serve a similar purpose. Only, it is far from obvious that it actually works that way.......Some see literary Science Fiction as a possible vehicle for critical discussions about the future development and the ethical implications of science-based technologies. According to that understanding, literary Science Fiction constitutes a variety of science communication. Along related lines...

The communication process in Telenursing: integrative review.

Science.gov (United States)

Barbosa, Ingrid de Almeida; Silva, Karen Cristina da Conceição Dias da; Silva, Vladimir Araújo da; Silva, Maria Júlia Paes da

2016-01-01

to identify scientific evidence about the communication process in Telenursing and analyze them. integrative review performed in March 2014. The search strategy, structured with the descriptors "telenursing" and "communication", was implemented in the databases Medline, Bireme, Cinahl, Scopus, Web of Science, Scielo, and Cochrane. ten studies were selected after inclusion and exclusion criteria. The main challenges were: the clinical condition of patients, the possibility for inadequate communication to cause misconduct, the absence of visual references in interactions without video, and difficulty understanding nonverbal communication. distance imposes communicative barriers in all elements: sender, recipient and message; and in both ways of transmission, verbal and nonverbal. The main difficulty is to understand nonverbal communication. To properly behave in this context, nurses must receive specific training to develop abilities and communication skills.

clearScience: Infrastructure for Communicating Data-Intensive Science.

Science.gov (United States)

Bot, Brian M; Burdick, David; Kellen, Michael; Huang, Erich S

2013-01-01

Progress in biomedical research requires effective scientific communication to one's peers and to the public. Current research routinely encompasses large datasets and complex analytic processes, and the constraints of traditional journal formats limit useful transmission of these elements. We are constructing a framework through which authors can not only provide the narrative of what was done, but the primary and derivative data, the source code, the compute environment, and web-accessible virtual machines. This infrastructure allows authors to "hand their machine"- prepopulated with libraries, data, and code-to those interested in reviewing or building off of their work. This project, "clearScience," seeks to provide an integrated system that accommodates the ad hoc nature of discovery in the data-intensive sciences and seamless transitions from working to reporting. We demonstrate that rather than merely describing the science being reported, one can deliver the science itself.

Nurse-physician communication - An integrated review.

Science.gov (United States)

Tan, Tit-Chai; Zhou, Huaqiong; Kelly, Michelle

2017-12-01

To present a comprehensive review of current evidence on the factors which impact on nurse-physician communication and interventions developed to improve nurse-physician communication. The challenges in nurse-physician communication persist since the term 'nurse-doctor game' was first used in 1967, leading to poor patient outcomes such as treatment delays and potential patient harm. Inconsistent evidence was found on the factors and interventions which foster or impair effective nurse-physician communication. An integrative review was conducted following a five-stage process: problem identification, literature search, data evaluation, data analysis and presentation. Five electronic databases were searched from 2005 to April 2016 using key search terms: "improve*," "nurse-physician," "nurse," "physician" and "communication" in five electronic databases including the Cumulative Index to Nursing and Allied Health Literature (CINAHL), MEDLINE, PubMed, Science Direct and Scopus. A total of 22 studies were included in the review. Four themes emerged from the data synthesis, namely communication styles; factors that facilitate nurse-physician communication; barriers to effective nurse-physician communication; and interventions to improve nurse-physician communication. This integrative review suggests that nurse-physician communication still remains ineffective. Current interventions only address information needs of nurses and physicians in limited situations and specific settings but cannot adequately address the interprofessional communication skills that are lacking in practice. The disparate views of nurses and physicians on communication due to differing training backgrounds confound the effectiveness of current interventions or strategies. Cross-training and interprofessional educational from undergraduate to postgraduate programmes will better align the training of nurses and physicians to communicate effectively. Further research is needed to determine the

Using an interdisciplinary MOOC to teach climate science and science communication to a global classroom

Science.gov (United States)

Cook, J.

2016-12-01

MOOCs (Massive Open Online Courses) are a powerful tool, making educational content available to a large and diverse audience. The MOOC "Making Sense of Climate Science Denial" applied science communication principles derived from cognitive psychology and misconception-based learning in the design of video lectures covering many aspects of climate change. As well as teaching fundamental climate science, the course also presented psychological research into climate science denial, teaching students the most effective techniques for responding to misinformation. A number of enrolled students were secondary and tertiary educators, who adopted the course content in their own classes as well as adapted their teaching techniques based on the science communication principles presented in the lectures. I will outline how we integrated cognitive psychology, educational research and climate science in an interdisciplinary online course that has had over 25,000 enrolments from over 160 countries.

Crisis Communication (Handbooks of Communication Science Vol. 23)

DEFF Research Database (Denmark)

Johansen, Winni

Vol. 23 - The Handbook of Communication Science General editors: Peter J. Schultz and Paul Cobley......Vol. 23 - The Handbook of Communication Science General editors: Peter J. Schultz and Paul Cobley...

A Design-Based Research Capturing Science Teachers' Practices of Information and Communication Technologies (ICTs) Integration Using the New Literacy Framework

Science.gov (United States)

Wang, Shiang-Kwei; Hsu, Hui-Yin

2017-01-01

Technology integration in K-12 classrooms is usually teacher-centered and has insufficient impact on students' learning. The purpose of this project is to facilitate science teachers' use of information and communication technologies (ICTs) as cognitive tools to shift their practices from teacher-centered methods to constructivist,…

In science communication, why does the idea of the public deficit always return? Exploring key influences.

Science.gov (United States)

Suldovsky, Brianne

2016-05-01

Despite mounting criticism, the deficit model remains an integral part of science communication research and practice. In this article, I advance three key factors that contribute to the idea of the public deficit in science communication, including the purpose of science communication, how communication processes and outcomes are conceptualized, and how science and scientific knowledge are defined. Affording science absolute epistemic privilege, I argue, is the most compelling factor contributing to the continued use of the deficit model. In addition, I contend that the deficit model plays a necessary, though not sufficient, role in science communication research and practice. Areas for future research are discussed. © The Author(s) 2016.

The sciences of science communication

OpenAIRE

Fischhoff, Baruch

2013-01-01

The May 2012 Sackler Colloquium on “The Science of Science Communication” brought together scientists with research to communicate and scientists whose research could facilitate that communication. The latter include decision scientists who can identify the scientific results that an audience needs to know, from among all of the scientific results that it would be nice to know; behavioral scientists who can design ways to convey those results and then evaluate the success of those attempts; a...

Broadening the voice of science: Promoting scientific communication in the undergraduate classroom.

Science.gov (United States)

Cirino, Lauren A; Emberts, Zachary; Joseph, Paul N; Allen, Pablo E; Lopatto, David; Miller, Christine W

2017-12-01

Effective and accurate communication of scientific findings is essential. Unfortunately, scientists are not always well trained in how to best communicate their results with other scientists nor do all appreciate the importance of speaking with the public. Here, we provide an example of how the development of oral communication skills can be integrated with research experiences at the undergraduate level. We describe our experiences developing, running, and evaluating a course for undergraduates that complemented their existing undergraduate research experiences with instruction on the nature of science and intensive training on the development of science communication skills. Students delivered science talks, research monologues, and poster presentations about the ecological and evolutionary research in which they were involved. We evaluated the effectiveness of our approach using the CURE survey and a focus group. As expected, undergraduates reported strong benefits to communication skills and confidence. We provide guidance for college researchers, instructors, and administrators interested in motivating and equipping the next generation of scientists to be excellent science communicators.

Integrating Climate Change Science and Sustainability in Environmental Science, Sociology, Philosophy and Business Courses.

Science.gov (United States)

Boudrias, M. A.; Cantzler, J.; Croom, S.; Huston, C.; Woods, M.

2015-12-01

Courses on sustainability can be taught from multiple perspectives with some focused on specific areas (environmental, socio-cultural, economic, ethics) and others taking a more integrated approach across areas of sustainability and academic disciplines. In conjunction with the Climate Change Education Program efforts to enhance climate change literacy with innovative approaches, resources and communication strategies developed by Climate Education Partners were used in two distinct ways to integrate climate change science and impacts into undergraduate and graduate level courses. At the graduate level, the first lecture in the MBA program in Sustainable Supply Chain Management is entirely dedicated to climate change science, local and global impacts and discussions about key messages to communicate to the business community. Basic science concepts are integrated with discussions about mitigation and adaptation focused on business leaders. The concepts learned are then applied to the semester-long business plan project for the students. At the undergraduate level, a new model of comprehensive integration across disciplines was implemented in Spring 2015 across three courses on Sustainability each with a specific lens: Natural Science, Sociology and Philosophy. All three courses used climate change as the 'big picture' framing concept and had similar learning objectives creating a framework where lens-specific topics, focusing on depth in a discipline, were balanced with integrated exercises across disciplines providing breadth and possibilities for integration. The comprehensive integration project was the creation of the climate action plan for the university with each team focused on key areas of action (water, energy, transportation, etc.) and each team built with at least one member from each class ensuring a natural science, sociological and philosophical perspective. The final project was presented orally to all three classes and an integrated paper included

From Scientific Innovation to Popularization of Science: a Theoretical Model TOC \\o "1-5" \\h \\z of Science Communication

Directory of Open Access Journals (Sweden)

Svetlana M. Medvedeva

2014-01-01

Full Text Available Science communication is process of promotion of scientific ideas from a scientist through scientific community to muss public. Now this research area attracts a lot of attention from scientists. At the same time science communication suffers from the lack of theoretical framework, which can integrate it. In this article we try to contribute to the further theoretical integration of this area. Here we discuss a model of motion and transformation of ideas from the moment of their generation to the time of their appearance in public movies and literature. The model consists of 5 elements: phase of a scientist (generation of ideas; phase of scientific community (promotion of the ideas among scientists; phase of interested groups (communication with business and government, education of future scientists; phase of popular science (promotion of ideas into mass culture; phase of fiction (subject of communication becomes not scientific knowledge, but myth about science. Each phase is conceived as equal in value stage of existence of scientific ideas. There is a consistent interaction between all phases. The ideas can flow sequentially through all five phases. But independent communication among separate stages is also possible. Furthermore, the ideas can flow in both directions from scientific community to public and visa verse. As a result, scientific communication becomes a real dialogue with equal partners.

Science Communication in Denmark

DEFF Research Database (Denmark)

Busch, Henrik

2005-01-01

This paper was presented during the author?s visit at the Faculty of Human Development of the University of Kobe . The paper is intended to provide the knowledge about science communication in the Nordic countries (in particular in Denmark). The focus in the paper is on (i) examples of new...... and innovative modes of science communication in Denmark and (ii) educational programs for science communicators. Furthermore, emphasis is on the pedagogical ideas behind the initiatives, rather than on thorough descriptions of structures, curricula and evaluations of the projects....

Communicating science: professional, popular, literary

National Research Council Canada - National Science Library

Russell, N

2010-01-01

... patterns of communication among scientists, popular communication to the public and science in literature and drama. This three-part framework shows how historical and cultural factors operate in today's complex communication landscape, and should be actively considered when designing and evaluating science communication. Ideal for students and p...

Communicating science in social settings.

Science.gov (United States)

Scheufele, Dietram A

2013-08-20

This essay examines the societal dynamics surrounding modern science. It first discusses a number of challenges facing any effort to communicate science in social environments: lay publics with varying levels of preparedness for fully understanding new scientific breakthroughs; the deterioration of traditional media infrastructures; and an increasingly complex set of emerging technologies that are surrounded by a host of ethical, legal, and social considerations. Based on this overview, I discuss four areas in which empirical social science helps clarify intuitive but sometimes faulty assumptions about the social-level mechanisms of science communication and outline an agenda for bench and social scientists--driven by current social-scientific research in the field of science communication--to guide more effective communication efforts at the societal level in the future.

Improving together: collaborative learning in science communication, ClimateSnack case study

Science.gov (United States)

Heuzé, C.; Reeve, M. A.

2016-02-01

Most scientists today recognize that science communication is an important part of the scientific process, yet science writing and communication are often taught outside the normal academic schedule. If universities offer such courses, they are generally intensive but short-term: the participants rarely complete a science communication course with an immediate and pressing need to apply these skills. So the skills fade, stalling real progress in science communication. Continuity is key to success! Whilst waiting for the academic system to truly integrate science communication, other methods can be tested. ClimateSnack / SciSnack is a new approach that aims to motivate scientists to develop their communication skills. It adopts a collaborative learning framework where scientists voluntarily form writing groups that meet regularly at different institutes around the world. The members of the groups learn, discuss and improve together. The participants produce short posts, which are published online, where they are further discussed and improved by the global ClimateSnack community. This way, the participants learn and cement basic science communication skills. These skills are transferrable, and can be applied both to scientific articles and broader science media. Some writing groups are highly productive, while others exist no more. The reasons for success are here investigated with respect to issues both internal and external to the different groups, in particular leadership strategies. Possible further development, in particular using the online community, is suggested. ClimateSnack is one solution to fill the critical gap left by a lack of adequate teaching in early-career scientists' curriculum.

Portraying Real Science in Science Communication

Science.gov (United States)

van Dijk, Esther M.

2011-01-01

In both formal and informal settings, not only science but also views on the nature of science are communicated. Although there probably is no singular nature shared by all fields of science, in the field of science education it is commonly assumed that on a certain level of generality there is a consensus on many features of science. In this…

Science communication a practical guide for scientists

CERN Document Server

Bowater, Laura

2012-01-01

Science communication is a rapidly expanding area and meaningful engagement between scientists and the public requires effective communication. Designed to help the novice scientist get started with science communication, this unique guide begins with a short history of science communication before discussing the design and delivery of an effective engagement event. Along with numerous case studies written by highly regarded international contributors, the book discusses how to approach face-to-face science communication and engagement activities with the public while providing tips to avoid potential pitfalls. This book has been written for scientists at all stages of their career, including undergraduates and postgraduates wishing to engage with effective science communication for the first time, or looking to develop their science communication portfolio.

Scientists' understanding of public communication of science and technology

DEFF Research Database (Denmark)

Nielsen, Kristian Hvidtfelt; Kjaer, Carsten Rahbæk; Dahlgaard, Jørgen

Background Research into the field of science communication has tended to focus on public understanding of science or on the processes of science communication itself, e.g. by looking at science in the media. Few studies have explored how scientists understand science communication. At present...... and technical sciences see science communication. We wanted to map their general interest in using different media of science communication as well as their active participation in current science communication. Moreover, we wanted to find out what they think about future of science communication, and what...... science communication. Results Our respondents indicated interest in doing science communication through media aimed at a broader public. In particular, news media surfaced as the most attractive media of public communication. The respondents preferred to be in charge of science communication themselves...

Integrating Leadership Development throughout the Undergraduate Science Curriculum

Science.gov (United States)

Reed, Kelynne E.; Aiello, David P.; Barton, Lance F.; Gould, Stephanie L.; McCain, Karla S.; Richardson, John M.

2016-01-01

This article discusses the STEM (science, technology, engineering, and mathematics) Teaching and Research (STAR) Leadership Program, developed at Austin College, which engages students in activities integrated into undergraduate STEM courses that promote the development of leadership behaviors. Students focus on interpersonal communication,…

Communicating Ocean Science at the Lower-Division Level

Science.gov (United States)

Coopersmith, A.

2011-12-01

Pacific Ocean Literacy for Youth, Publics, Professionals, and Scientists (POLYPPS) is an NSF-funded collaboration between the University of Hawai`i and the Center for Ocean Science Education Excellence (COSEE) - California, which is based at the Lawrence Hall of Science, University of California - Berkeley. One of the objectives of this project is to instutionalize ocean science communications courses at colleges and universities in Hawai`i. Although the focus of most of these communications courses has been on training graduate students and scientists, lower-division students interested in the ocean sciences are finding this background helpful. At the University of Hawai`i Maui College there are several marine science courses and certificate programs that require students to interact with the public through internships, research assistantships, and course-related service-learning projects. Oceanography 270, Communicating Ocean Science, is now offered to meet the needs of these students who engage with the public in informal educational settings. Other students who enroll in this course have a general interest in the marine environment and are considering careers in K-12 formal education. This course gives this group of students an opportunity to explore formal education by assisting classroom teachers and preparing and presenting problem-based, hands-on, inquiry activities. Employers at marine-related businesses and in the tourist industry have welcomed this course with a focus on communication skills and indicate that they prefer to hire local people with strong backgrounds in marine and natural sciences. A basic premise of POLYPPS is that science education must draw not only from the latest advances in science and technology but also from the cultural contexts in which the learners are embedded and that this will achieve increased understanding and stewardship of ocean environments. Students in Oceanography 270 integrate traditional Hawaiian knowledge into their

Successful Climate Science Communication Strategies

Science.gov (United States)

Sinclair, P.

2016-12-01

In the past decade, efforts to communicate the facts of global change have not successfully moved political leaders and the general public to action. In response, a number of collaborative efforts between scientists and professional communicators, writers, journalists, bloggers, filmmakers, artists and others have arisen seeking to bridge that gap. As a result, a new cadre of science-literate communicators, and media-savvy scientists have made themselves visible across diverse mainstream, traditional, and social media outlets. Because of these collaborations, in recent years, misinformation, and disinformation have been successfully met with accurate and credible rebuttals within a single news cycle.Examples of these efforts is the Dark Snow Project, a science/communication collaboration focusing initially on accelerated arctic melt and sea level rise, and the Climate Science Rapid Response team, which matches professional journalists with appropriate science experts in order to respond within a single news cycle to misinformation or misunderstandings about climate science.The session will discuss successful examples and suggest creative approaches for the future.

Integrating design science theory and methods to improve the development and evaluation of health communication programs.

Science.gov (United States)

Neuhauser, Linda; Kreps, Gary L

2014-12-01

Traditional communication theory and research methods provide valuable guidance about designing and evaluating health communication programs. However, efforts to use health communication programs to educate, motivate, and support people to adopt healthy behaviors often fail to meet the desired goals. One reason for this failure is that health promotion issues are complex, changeable, and highly related to the specific needs and contexts of the intended audiences. It is a daunting challenge to effectively influence health behaviors, particularly culturally learned and reinforced behaviors concerning lifestyle factors related to diet, exercise, and substance (such as alcohol and tobacco) use. Too often, program development and evaluation are not adequately linked to provide rapid feedback to health communication program developers so that important revisions can be made to design the most relevant and personally motivating health communication programs for specific audiences. Design science theory and methods commonly used in engineering, computer science, and other fields can address such program and evaluation weaknesses. Design science researchers study human-created programs using tightly connected build-and-evaluate loops in which they use intensive participatory methods to understand problems and develop solutions concurrently and throughout the duration of the program. Such thinking and strategies are especially relevant to address complex health communication issues. In this article, the authors explore the history, scientific foundation, methods, and applications of design science and its potential to enhance health communication programs and their evaluation.

Communication Regulatory Science: Mapping a New Field.

Science.gov (United States)

Noar, Seth M; Cappella, Joseph N; Price, Simani

2017-12-13

Communication regulatory science is an emerging field that uses validated techniques, tools, and models to inform regulatory actions that promote optimal communication outcomes and benefit the public. In the opening article to this special issue on communication and tobacco regulatory science, we 1) describe Food and Drug Administration (FDA) regulation of tobacco products in the US; 2) introduce communication regulatory science and provide examples in the tobacco regulatory science realm; and 3) describe the special issue process and final set of articles. Communication research on tobacco regulatory science is a burgeoning area of inquiry, and this work advances communication science, informs and potentially guides the FDA, and may help to withstand legal challenges brought by the tobacco industry. This research has the potential to have a major impact on the tobacco epidemic and population health by helping implement the most effective communications to prevent tobacco initiation and increase cessation. This special issue provides an example of 10 studies that exemplify tobacco regulatory science and demonstrate how the health communication field can affect regulation and benefit public health.

Communication, The Essence of Science Facilitating Information Exchange Among Librarians, Scientists, Engineers and Students

CERN Document Server

Garvey, W D

1979-01-01

Communication: The Essence of Science provides information pertinent to the fundamental aspects of scientific communication. This book focuses on those information-exchange activities that take place mainly among scientists actively involved on the research front. Organized into five chapters, this book begins with an overview of the psychologists' description of the communication structure of science. This text then examines the relationship among spanning, connecting, and integrating the various streams of activities involved in the production of information. Other chapters consider some of

Communicating science in social settings

Science.gov (United States)

Scheufele, Dietram A.

2013-01-01

This essay examines the societal dynamics surrounding modern science. It first discusses a number of challenges facing any effort to communicate science in social environments: lay publics with varying levels of preparedness for fully understanding new scientific breakthroughs; the deterioration of traditional media infrastructures; and an increasingly complex set of emerging technologies that are surrounded by a host of ethical, legal, and social considerations. Based on this overview, I discuss four areas in which empirical social science helps clarify intuitive but sometimes faulty assumptions about the social-level mechanisms of science communication and outline an agenda for bench and social scientists—driven by current social-scientific research in the field of science communication—to guide more effective communication efforts at the societal level in the future. PMID:23940341

Science communication in European projects

International Nuclear Information System (INIS)

Vachev, Boyko; Stamenov, Jordan

2009-01-01

Science communication in several resent successful projects of Institute for Nuclear Research and Nuclear Energy, Bulgarian Academy of Sciences (INRNE, BAS) from the 5th and 6th Framework Programmes of EC is presented: the joint INRNE, BAS project with JRC of EC (FP5 NUSES) and two subsequent Centre of Excellence projects (FP5 HIMONTONET and FP6 BEOBAL) are considered. Innovations and traditional forms development and application are discussed. An overview of presentation and communication of INRNE, BAS contribution to Bulgarian European Project is made. Good practices have been derived. Keywords: Science communication, European projects, Innovations

Science Communication in Teacher Personal Pronouns

Science.gov (United States)

Oliveira, Alandeom W.

2011-09-01

In this study, I explore how personal pronouns used by elementary teachers during science inquiry discussions communicate science and frame teacher-student-science relations. A semiotic framework is adopted wherein teacher pronominal choices are viewed as symbolically expressing cognitive meanings (scientific thinking, forms of expression, and concepts) and indexically communicating social meanings (hidden messages about social and personal aspects of science-human agency, science membership, and gender). Through the construction of interactional maps and micro-ethnographic analysis of classroom video-recordings, I focus specifically on participant examples (oral descriptions of actual or hypothetical situations wherein the teacher presents herself and/or her students as characters to illustrate topics under discussion). This analysis revealed that the teacher use of the generalised you communicated to the students how to mean scientifically (i.e. to speak like a scientist), while I communicated scientific ways of thinking and reasoning. Furthermore, teacher pronouns communicated the social nature of science (NOS) (e.g. science as a human enterprise) as well as multiple teacher-student-science relational frames that were inclusive of some students (mainly boys) but excluded girls (i.e. positioned them as science outsiders). Exclusive use of he was taken as indicative of a gender bias. It is argued that science teachers should become more aware of the range of personal pronouns available for science instruction, their advantages and constraints for science discussions, their potential as instructional tools for humanising and personalising impersonal science curricula as well as the risk of 'NOS' miscommunication.

Team science for science communication.

Science.gov (United States)

Wong-Parodi, Gabrielle; Strauss, Benjamin H

2014-09-16

Natural scientists from Climate Central and social scientists from Carnegie Mellon University collaborated to develop science communications aimed at presenting personalized coastal flood risk information to the public. We encountered four main challenges: agreeing on goals; balancing complexity and simplicity; relying on data, not intuition; and negotiating external pressures. Each challenge demanded its own approach. We navigated agreement on goals through intensive internal communication early on in the project. We balanced complexity and simplicity through evaluation of communication materials for user understanding and scientific content. Early user test results that overturned some of our intuitions strengthened our commitment to testing communication elements whenever possible. Finally, we did our best to negotiate external pressures through regular internal communication and willingness to compromise.

Between understanding and appreciation. Current science communication in Denmark

Directory of Open Access Journals (Sweden)

Kristian Hvidtfelt Nielsen

2005-12-01

Full Text Available In this paper I use the concepts “understanding of science” and “appreciation of science” to analyze selected case studies of current science communication in Denmark. The Danish science communication system has many similarities with science communication in other countries: the increasing political and scientific interest in science communication, the co-existence of many different kinds of science communication, and the multiple uses of the concepts of understanding vs. appreciation of science. I stress the international aspects of science communication, the national politico-scientific context as well as more local contexts as equally important conditions for understanding current Danish science communication.

Scientific Communication and the Nature of Science

Science.gov (United States)

Nielsen, Kristian H.

2013-01-01

Communication is an important part of scientific practice and, arguably, may be seen as constitutive to scientific knowledge. Yet, often scientific communication gets cursory treatment in science studies as well as in science education. In Nature of Science (NOS), for example, communication is rarely mentioned explicitly, even though, as will be…

The effect of science learning integrated with local potential to improve science process skills

Science.gov (United States)

Rahardini, Riris Riezqia Budy; Suryadarma, I. Gusti Putu; Wilujeng, Insih

2017-08-01

This research was aimed to know the effectiveness of science learning that integrated with local potential to improve student`s science process skill. The research was quasi experiment using non-equivalent control group design. The research involved all student of Muhammadiyah Imogiri Junior High School on grade VII as a population. The sample in this research was selected through cluster random sampling, namely VII B (experiment group) and VII C (control group). Instrument that used in this research is a nontest instrument (science process skill observation's form) adapted Desak Megawati's research (2016). The aspect of science process skills were making observation and communication. The data were using univariat (ANOVA) analyzed at 0,05 significance level and normalized gain score for science process skill increase's category. The result is science learning that integrated with local potential was effective to improve science process skills of student (Sig. 0,00). This learning can increase science process skill, shown by a normalized gain score value at 0,63 (medium category) in experiment group and 0,29 (low category) in control group.

NASA/MSFC/NSSTC Science Communication Roundtable

Science.gov (United States)

Adams, M. L.; Gallagher, D. L.; Koczor, R.; Six, N. Frank (Technical Monitor)

2002-01-01

The Science Directorate at Marshall Space Flight Center (MSFC) conducts a diverse program of Internet-based science communication through a Science Roundtable process. The Roundtable includes active researchers, writers, NASA public relations staff, educators, and administrators. The Science@NASA award-winning family of Web sites features science, mathematics, and space news to inform, involve, and inspire students and the public about science. We describe here the process of producing stories, results from research to understand the science communication process, and we highlight each member of our Web family.

New Roles for Scientists and Science Societies to Improve Science Communication

Science.gov (United States)

Schneider, S. H.

2008-12-01

Should North American Scientists and Science Societies continue with current communication programs or is there a need for expanded and or altered roles in Science Communication? If current practices are working, why is discourse outside of science societies so often misinformed and distorted on environmental change issues that are clearly defined and described within the science community? Climate change is one example there is virtual unanimity and overwhelming evidence from the scientific community that the Earth is warming rapidly and humans are an important cause, but there is confusion in the media and the public, in part due to disinformation campaigns by greenhouse gas polluters and privately funded "Think Tanks." A summary discussion will be presented that addresses many of the ideas and issues brought forward by colleagues in science, science communication and education. Scientists and Science Societies must re-establish objectivity in science information communication to educators, the media and the public. Recommendations on directions will be a key outcome of this presentation.

Integrated assessment, water resources, and science-policy communication

International Nuclear Information System (INIS)

Davies, E.G.R.; Akhtar, M.K.; McBean, G.A.; Simonovic, S.P.

2009-01-01

Traditional climate change modeling neglects the role of feedbacks between different components of society-biosphere-climate system. Yet, such interconnections are critical. This paper describes an alternative, Integrated Assessment (IA) model that focuses on feedbacks not only within individual elements of the society-biosphere-climate system, but also on their interconnections. The model replicates the relevant dynamics of nine components of the society-biosphere- climate system at the sectoral, or single-component, level: climate, carbon cycle, hydrological cycle, water demand, water quality, population, land use, energy and economy. The paper discusses the role of the model in science-policy dialogue. (author)

The effectivenes of science domain-based science learning integrated with local potency

Science.gov (United States)

Kurniawati, Arifah Putri; Prasetyo, Zuhdan Kun; Wilujeng, Insih; Suryadarma, I. Gusti Putu

2017-08-01

This research aimed to determine the significant effect of science domain-based science learning integrated with local potency toward science process skills. The research method used was a quasi-experimental design with nonequivalent control group design. The population of this research was all students of class VII SMP Negeri 1 Muntilan. The sample of this research was selected through cluster random sampling, namely class VII B as an experiment class (24 students) and class VII C as a control class (24 students). This research used a test instrument that was adapted from Agus Dwianto's research. The aspect of science process skills in this research was observation, classification, interpretation and communication. The analysis of data used the one factor anova at 0,05 significance level and normalized gain score. The significance level result of science process skills with one factor anova is 0,000. It shows that the significance level < alpha (0,05). It means that there was significant effect of science domain-based science learning integrated with local potency toward science learning process skills. The results of analysis show that the normalized gain score are 0,29 (low category) in control class and 0,67 (medium category) in experiment class.

Fairness in Knowing: Science Communication and Epistemic Justice.

Science.gov (United States)

Medvecky, Fabien

2017-09-22

Science communication, as a field and as a practice, is fundamentally about knowledge distribution; it is about the access to, and the sharing of knowledge. All distribution (science communication included) brings with it issues of ethics and justice. Indeed, whether science communicators acknowledge it or not, they get to decide both which knowledge is shared (by choosing which topic is communicated), and who gets access to this knowledge (by choosing which audience it is presented to). As a result, the decisions of science communicators have important implications for epistemic justice: how knowledge is distributed fairly and equitably. This paper presents an overview of issues related to epistemic justice for science communication, and argues that there are two quite distinct ways in which science communicators can be just (or unjust) in the way they distribute knowledge. Both of these paths will be considered before concluding that, at least on one of these accounts, science communication as a field and as a practice is fundamentally epistemically unjust. Possible ways to redress this injustice are suggested.

Communicating science in politicized environments.

Science.gov (United States)

Lupia, Arthur

2013-08-20

Many members of the scientific community attempt to convey information to policymakers and the public. Much of this information is ignored or misinterpreted. This article describes why these outcomes occur and how science communicators can achieve better outcomes. The article focuses on two challenges associated with communicating scientific information to such audiences. One challenge is that people have less capacity to pay attention to scientific presentations than many communicators anticipate. A second challenge is that people in politicized environments often make different choices about whom to believe than do people in other settings. Together, these challenges cause policymakers and the public to be less responsive to scientific information than many communicators desire. Research on attention and source credibility can help science communicators better adapt to these challenges. Attention research clarifies when, and to what type of stimuli, people do (and do not) pay attention. Source credibility research clarifies the conditions under which an audience will believe scientists' descriptions of phenomena rather than the descriptions of less-valid sources. Such research can help communicators stay true to their science while making their findings more memorable and more believable to more audiences.

Communicating science in politicized environments

Science.gov (United States)

Lupia, Arthur

2013-01-01

Many members of the scientific community attempt to convey information to policymakers and the public. Much of this information is ignored or misinterpreted. This article describes why these outcomes occur and how science communicators can achieve better outcomes. The article focuses on two challenges associated with communicating scientific information to such audiences. One challenge is that people have less capacity to pay attention to scientific presentations than many communicators anticipate. A second challenge is that people in politicized environments often make different choices about whom to believe than do people in other settings. Together, these challenges cause policymakers and the public to be less responsive to scientific information than many communicators desire. Research on attention and source credibility can help science communicators better adapt to these challenges. Attention research clarifies when, and to what type of stimuli, people do (and do not) pay attention. Source credibility research clarifies the conditions under which an audience will believe scientists’ descriptions of phenomena rather than the descriptions of less-valid sources. Such research can help communicators stay true to their science while making their findings more memorable and more believable to more audiences. PMID:23940336

Science communication: Bridging the gap between theory and practise

CERN Multimedia

2001-01-01

The 6th Public Communication of Science and Technology network conference will be held at CERN on 1-3 Febraury 2001. Scientists and communication professionals will analyse the state of the art of science communication and the new perception people have about science in the media from newspapers to the Web.   Will communication be able to bridge the gap between Science and Society? What is the impact of science communication on the public? How do novel means of communications change the perception of science for the general public? These and other interesting questions will be addressed at the 6th Public Communication of Science and Technology Meeting, to be held at CERN on 1-3 February 2001. More than 250 people from all over the world are expected to attend the conference which will be an important meeting place for communication professionals covering the social, political, technical and cultural aspects of science and technology communication. Georges Boixader after Gary Larsson. The conferenc...

Integrated marketing communications in sport organizations

OpenAIRE

Gašović Milan

2011-01-01

Integrated marketing communications represent the unification of organization's marketing and communication activities. Sports organizations have the emphasized need for effective communication with their environment (the public, the media, advertisers, sponsors, and other subjects interested in their offer). Elements of the integrated marketing communications are: advertising, personal selling, sales promotion, publicity, public relations, direct marketing, Internet communications etc. Each ...

Communicating Science to Impact Learning? A Phenomenological Inquiry into 4th and 5th Graders' Perceptions of Science Information Sources

Science.gov (United States)

Gelmez Burakgazi, Sevinc; Yildirim, Ali; Weeth Feinstein, Noah

2016-04-01

Rooted in science education and science communication studies, this study examines 4th and 5th grade students' perceptions of science information sources (SIS) and their use in communicating science to students. It combines situated learning theory with uses and gratifications theory in a qualitative phenomenological analysis. Data were gathered through classroom observations and interviews in four Turkish elementary schools. Focus group interviews with 47 students and individual interviews with 17 teachers and 10 parents were conducted. Participants identified a wide range of SIS, including TV, magazines, newspapers, internet, peers, teachers, families, science centers/museums, science exhibitions, textbooks, science books, and science camps. Students reported using various SIS in school-based and non-school contexts to satisfy their cognitive, affective, personal, and social integrative needs. SIS were used for science courses, homework/project assignments, examination/test preparations, and individual science-related research. Students assessed SIS in terms of the perceived accessibility of the sources, the quality of the content, and the content presentation. In particular, some sources such as teachers, families, TV, science magazines, textbooks, and science centers/museums ("directive sources") predictably led students to other sources such as teachers, families, internet, and science books ("directed sources"). A small number of sources crossed context boundaries, being useful in both school and out. Results shed light on the connection between science education and science communication in terms of promoting science learning.

Using Social Media to Communicate Science

Science.gov (United States)

Bohon, W.

2017-12-01

Social media (SM) is a popular and ubiquitous communication method and as such offers scientists an opportunity to directly interface with the public, improve public perception of science and scientists, and combat the growing tide of scientific misunderstanding and misinformation. It's become increasingly critical for scientists to use their voice and influence to communicate science and address misinformation. More than 60% of US adults get news from SM (1) but studies find that scientists infrequently post about science (2), missing a rich opportunity to combat scientific disinformation. While it may seem like a futile exercise to educate over SM, even passive exposure to new information can change public perceptions and behavior (3). Additionally, scientists, especially early career scientists, have social networks populated largely by non-scientists (2), allowing them an opportunity to speak to an audience that already trusts and values their scientific judgment. Importantly, these networks are often ideologically and politically diverse (4). However, science communication isn't as simple as a presentation of facts, and effective science communication via SM requires both SM competence and science communication proficiency. Thus, a discussion of best practices for both topics would benefit the scientific community. The range of potential topics for discussion is broad and could include scientific storytelling, empathetic communication, crafting a message, using SM to "humanize science", tips and tricks for broad SM information dissemination and how to run an effective SM campaign. (1) Gottfried J, Shearer E. New use across social media platforms: Pew Research Center; 2016. Available from: http://www.journalism.org/2016/05/26/news-use-across-social-media-platforms-2016/. (2) McClain, Craig R., Practices and promises of Facebook for science outreach:Becoming a "Nerd of Trust". PLOS Biology 15(6). 2017; https://doi.org/10.1371/journal.pbio.2002020(3) Messing S

Integrated marketing communications paradigm in digital environment: The five pillars of integration

Directory of Open Access Journals (Sweden)

Rakić Beba

2014-01-01

Full Text Available This paper is focused on the paradigm of integrated marketing communications (IMC in digital environment. The integration is analysed through five aspects. First, integration in terms of media; it means that IMC are performed through the mix of traditional media (print - newspapers, magazines; radio; television; direct-response media - telephone, direct mail, catalogue marketing; billboards; other 'specific media': product - especially brand, packaging; price; place; people; process; physical evidence; traditional/offline consumers - WOM communications and digital media ( the Internet; mobile phones and other mobile devices; digital newspapers and magazines through the Internet and mobile devices; digital radio; digital TV; digital consumers - digital WOM communications. Second, integration in terms of communication methods, it means that IMC are a mix of traditional promotion (advertising, personal selling, public relations & publicity, direct marketing, sales promotion, digital communications/interactions (Internet communications, mobile communications, communications via digital radio and TV and WOM communications/interactions (offline and online. Third, integration in terms of time of communications and possibilities for interaction, it means that IMC are a mix of traditionalstatic communications ('monologue' towards the target audience and dynamic communications ('dialogue' in real time. Fourth, integration in terms of actors, it means that IMC are a mix of communications initiated both by consumers (WOM communications - offline and online/e/digital and organizations. Fifth, integration in terms of content creation, it means that IMC are a mix of communications based on consumer generated content and marketing content (created by organisations.

Communicating Ocean Sciences College Courses: Science Faculty and Educators Working and Learning Together

Science.gov (United States)

Halversen, C.; Simms, E.; McDonnell, J. D.; Strang, C.

2011-12-01

As the relationship between science and society evolves, the need for scientists to engage and effectively communicate with the public about scientific issues has become increasingly urgent. Leaders in the scientific community argue that research training programs need to also give future scientists the knowledge and skills to communicate. To address this, the Communicating Ocean Sciences (COS) series was developed to teach postsecondary science students how to communicate their scientific knowledge more effectively, and to build the capacity of science faculty to apply education research to their teaching and communicate more effectively with the public. Courses are co-facilitated by a faculty scientist and either a K-12 or informal science educator. Scientists contribute their science content knowledge and their teaching experience, and educators bring their knowledge of learning theory regarding how students and the public make meaning from, and understand, science. The series comprises two university courses for science undergraduate and graduate students that are taught by ocean and climate scientists at approximately 25 universities. One course, COS K-12, is team-taught by a scientist and a formal educator, and provides college students with experience communicating science in K-12 classrooms. In the other course, COSIA (Communicating Ocean Sciences to Informal Audiences), a scientist and informal educator team-teach, and the practicum takes place in a science center or aquarium. The courses incorporate current learning theory and provide an opportunity for future scientists to apply that theory through a practicum. COS addresses the following goals: 1) introduce postsecondary students-future scientists-to the importance of education, outreach, and broader impacts; 2) improve the ability of scientists to communicate science concepts and research to their students; 3) create a culture recognizing the importance of communicating science; 4) provide students and

Beginning science teachers' strategies for communicating with families

Science.gov (United States)

Bloom, Nena E.

Science learning occurs in both formal and informal spaces. Families are critical for developing student learning and interest in science because they provide important sources of knowledge, support and motivation. Bidirectional communication between teachers and families can be used to build relationships between homes and schools, leverage family knowledge of and support for learners, and create successful environments for science learning that will support both teaching and student learning. To identify the communication strategies of beginning science teachers, who are still developing their teaching practices, a multiple case study was conducted with seven first year secondary science teachers. The methods these teachers used to communicate with families, the information that was communicated and shared, and factors that shaped these teachers' continued development of communication strategies were examined. Demographic data, interview data, observations and documentation of communication through logs and artifacts were collected for this study. Results indicated that the methods teachers had access to and used for communication impacted the frequency and efficacy of their communication. Teachers and families communicated about a number of important topics, but some topics that could improve learning experiences and science futures for their students were rarely discussed, such as advancement in science, student learning in science and family knowledge. Findings showed that these early career teachers were continuing to learn about their communities and to develop their communication strategies with families. Teachers' familiarity with their school community, opportunities to practice strategies during preservice preparation and student teaching, their teaching environment, school policies, and learning from families and students in their school culture continued to shape and influence their views and communication strategies. Findings and implications for

INTEGRATED MARKETING COMMUNICATION IN POLITICS?

Directory of Open Access Journals (Sweden)

Ovidiu-Aurel GHIUŢĂ

2009-06-01

Full Text Available The current study has practical applicability in politic al domain and theoretical involvement at politicalmarketing communication level. The type of the research is a qualitative one, using as survey methods scientificobservation and documentary search. The aim of the research is to prove the applicability of marketing communicationconcept integrated in political marketing and global marketing communication. There are also exceptions, justanalyzing the industry – politics, in which integrated communication can’t be considered global communication.The subject of integrated marketing communication is relatively a new one in marketing (two decades, but itsapplicability in political domain and the specifications that assumes this application represents o new vision atEuropean and worldwide level. This study clearly presents the differences between the integrated marketingcommunication and global marketing communication.In documentary research, the author used studies belonging to Anglo – Saxons theoreticians and practitioners(Americans, Canadians, British but also Europeans (French, Belgians, Romanians. The main reason is the fact that inmarketing domain on extremely narrow scientific sections the visions belonging to these two main orientations aren’talways equable. Also, in scientific observation, t he research analyses political events from United States of America,France and Romania. Due to this reason, we can affirm that the current study has not only a regional applicability butalso a global one.

The Interpretation Of Speech Code In A Communication Ethnographic Context For Outsider Students Of Graduate Communication Science Universitas Sumatera Utara In Medan

Directory of Open Access Journals (Sweden)

Fauzi Eka Putra

2017-06-01

Full Text Available Interpreting the typical Medan speech code is something unique and distinctive which could create confusion for the outsider students because of the speech code similarities and differences in Medan. Therefore the graduate students of communication science Universitas Sumatera Utara whose originated from outside of North Sumatera needs to learn comprehend and aware in order to perform effective communication. The purpose of this research is to discover how the interpretation of speech code for the graduate students of communication science Universitas Sumatera Utara whose originated from outside of North Sumatera in adapting themselves in Medan. This research uses qualitative method with the study of ethnography and acculturation communication. The subject of this research is the graduate students of communication science Universitas Sumatera Utara whose originated from outside of North Sumatera in adapting themselves in Medan. Data were collected through interviews observation and documentation. The conclusion of this research shows that speech code interpretation by students from outside of North Sumatera in adapting themselves in Medan leads to an acculturation process of assimilation and integration.

The Need for More Scientific Approaches to Science Communication

Science.gov (United States)

Sadri, S.

2015-12-01

Two possible goals for public science communication are: a) improving the public's in-depth understanding of the scientific subject; and b) fostering the public's belief that scientific efforts make a better world. Although (a) is often a natural target when scientists try to communicate their subject, the importance of (b) is underscored by the NSF, who investigated the "cultural authority of science" to understand science's role in policymaking. Surveys consistently find that there is a huge divergence between "knowledge" and "admiration" of science in society because science literacy has very little to do with public perception of science. However, even if both goals could be achieved, it doesn't necessarily mean that the general public will act on scientific advice. Different parts of society have different criteria for reaching judgments about how to act in their best interests. This makes the study of science communication important when controversies arise requiring public engagement. Climate change, sustainability, and water crises are only a few examples of such controversial subjects. Science communication can be designed carefully to sponsor dialogue and participation, to overcome perceptual obstacles, and to engage with stakeholders and the wider public. This study reviews work in social science that tries to answer: When is science communication necessary? What is involved in science communication? What is the role of media in effective science communication? It also reviews common recommendations for improved public engagement by scientists and science organizations. As part of this effort, I will present some portions of my science films. I will conclude with suggestions on what scientific institutions can focus on to build trust, relationships, and participation across segments of the public. Keywords: informal learning, popular science, climate change, water crisis, science communication, science films, science policy.

Science comics as tools for science education and communication: a brief, exploratory study

Directory of Open Access Journals (Sweden)

M. Tatalovic

2009-11-01

Full Text Available Comics are a popular art form especially among children and as such provide a potential medium for science education and communication. In an attempt to present science comics in a museum exhibit I found many science themed comics and graphic books. Here I attempt to provide an overview of already available comics that communicate science, the genre of ‘science comics’. I also provide a quick literature review for evidence that comics can indeed be efficiently used for promoting scientific literacy via education and communication. I address the issue of lack of studies about science comics and their readers and suggest some possible reasons for this as well as some questions that could be addressed in future studies on the effect these comics may have on science communication.

Preparing Graduate Students as Science Communicators

Science.gov (United States)

Knudson, K.; Gutstein, J.

2012-12-01

Our presentation introduces our interdisciplinary curriculum that teaches graduate students at our R-1 university to translate their research to general audiences. We also discuss the challenges we have faced and strategies we have employed to broaden graduate education at our campus to include preparation in science communication. Our "Translating Research beyond Academia" curriculum consists of three separate thematically based courses taught over the academic year: Education and Community Outreach, Science Communication and Writing, Communicating with Policy- and Decision-makers. Course goals are to provide professional development training so that graduate students become more capable professionals prepared for careers inside and outside academia while increasing the public understanding of science and technology. Open to graduate students of any discipline, each course meets weekly for two hours; students receive academic credit through a co-sponsoring graduate program. Students learn effective strategies for communicating research and academic knowledge with the media, the general public, youth, stakeholders, and decision- and policy-makers. Courses combine presentations from university and regional experts with hands-on work sessions aimed towards creating effective communications, outreach and policy plans, broader impacts statements, press releases, blogs, and policy briefs. A final presentation and reflections are required. Students may opt for further training through seminars tailored to student need. Initial results of our analyses of student evaluations and work indicate that students appreciate the interdisciplinary, problem-based approach and the low-risk opportunities for learning professional development skills and for exploring non-academic employment. Several students have initiated engaged work in their disciplines, and several have secured employment in campus science communication positions. Two have changed career plans as a direct result of

Integrated marketing communications in sport organizations

Directory of Open Access Journals (Sweden)

Gašović Milan

2011-01-01

Full Text Available Integrated marketing communications represent the unification of organization's marketing and communication activities. Sports organizations have the emphasized need for effective communication with their environment (the public, the media, advertisers, sponsors, and other subjects interested in their offer. Elements of the integrated marketing communications are: advertising, personal selling, sales promotion, publicity, public relations, direct marketing, Internet communications etc. Each of these elements has some specifics which marketing specialists in sports organizations need to understand.

What conceptions of science communication are espoused by science research funding bodies?

Science.gov (United States)

Palmer, Sarah E; Schibeci, Renato A

2014-07-01

We examine the conceptions of science communication, especially in relation to "public engagement with science" (PES), evident in the literature and websites of science research funding bodies in Europe, North America, South America, Asia and Oceania, and Africa. The analysis uses a fourfold classification of science communication to situate these conceptions: professional, deficit, consultative and deliberative. We find that all bodies engage in professional communication (within the research community); however, engagement with the broader community is variable. Deficit (information dissemination) models still prevail but there is evidence of movement towards more deliberative, participatory models.

Science and society: a dialogue without communicators?

Directory of Open Access Journals (Sweden)

Nico Pitrelli

2008-03-01

Full Text Available To give a good public speech is art; but definitely more difficult is to organize a productive exchange of points of views between scientists, experts, non-experts and policy-makers on controversial issues such as a scenario workshop or a consensus conference. Many skills and a deep knowledge both of the topic and of the methodology are required. But this is the future of science communication, a field where the dialogical model will impose new and complex formats of communication and a new sensibility, using also the most traditional media. But are science communicators prepared for that? What is the state of the art of science communicator training?

Integrative Technologies Complicate Communication during Development Work Context: Industry-Academy Collaboration

Directory of Open Access Journals (Sweden)

Pauliina Mansikkamäki

2007-06-01

Full Text Available A competition in the electronics industry is hard. For most companies, strong technological know-how will be a competitiveness factor in the future. The future technologies will be increasingly based on a combination of innovations from several branches of science. Also, many innovations are based on external technology integration. The days are over when one company could internally create all of the technology it needs to maintain its competitiveness. One approach of promising framework for the development of a new integrative technology is an industrial R&D network combined with industrial-academic collaboration. However, this kind of collaboration is a challenging undertaking. Companies in a value network might have very different expectations regarding a new technology due to differences in their position in the value network or their company strategy. One of the main challenges in an R&D network is to translate the expectations of all parties involved into new technology solutions so that all in the R&D network feel they have obtained benefit. One of key factors on creating successful industrial-academic collaboration is open and trustful communication. But, there are communication challenges, intellectual property sharing problems, and discussions regarding the sharing of cost and benefits. Developing a new integrative technology structure requires seamless teamwork, holistic and interdisciplinary understanding, and open communication throughout the R&D team and the industrial-academic network. The focus of this paper is on network communication, knowledge communication and team communication. The results of this study indicate that successful communication in an industrial-academic R&D network to develop a new integrative technology improves knowledge creation and accelerates commercialization of the technology.

Scientists and science communication: a Danish survey (Danish original version

Directory of Open Access Journals (Sweden)

Kristian Hvidtfelt Nielsen

2007-03-01

Full Text Available This paper summarizes key findings from a web-based questionnaire survey among Danish scientists in the natural sciences and engineering science. In line with the Act on Universities of 2003 enforcing science communication as a university obligation next to research and teaching, the respondents take a keen interest in communicating science, especially through the news media. However, they also do have mixed feeling about the quality of science communication in the news. Moreover, a majority of the respondents would like to give higher priority to science communication. More than half reply that they are willing to allocate up to 2% of total research funding in Denmark to science communication. Further, the respondents indicate that they would welcome a wider variety of science communication initiatives aimed at many types of target groups. They do not see the news media as the one and only channel for current science communication.

Brazilian science communication research: national and international contributions.

Science.gov (United States)

Barata, Germana; Caldas, Graça; Gascoigne, Toss

2017-08-31

Science communication has emerged as a new field over the last 50 years, and its progress has been marked by a rise in jobs, training courses, research, associations, conferences and publications. This paper describes science communication internationally and the trends and challenges it faces, before looking at the national level. We have documented science communication activities in Brazil, the training courses, research, financial support and associations/societies. By analyzing the publication of papers, dissertations and theses we have tracked the growth of this field, and compared the level of activity in Brazil with other countries. Brazil has boosted its national research publications since 2002, with a bigger contribution from postgraduate programs in education and communication, but compared to its national research activity Brazil has only a small international presence in science communication. The language barrier, the tradition of publishing in national journals and the solid roots in education are some of the reasons for that. Brazil could improve its international participation, first by considering collaborations within Latin America. International publication is dominated by the USA and the UK. There is a need to take science communication to the next level by developing more sophisticated tools for conceptualizing and analyzing science communication, and Brazil can be part of that.

Ocean Science Video Challenge Aims to Improve Science Communication

Science.gov (United States)

Showstack, Randy

2013-10-01

Given today's enormous management and protection challenges related to the world's oceans, a new competition calls on ocean scientists to effectively communicate their research in videos that last up to 3 minutes. The Ocean 180 Video Challenge, named for the number of seconds in 3 minutes, aims to improve ocean science communication while providing high school and middle school teachers and students with new and interesting educational materials about current science topics.

Building the Capacity for Climate Services: Thoughts on Training Next Generation Climate Science Integrators

Science.gov (United States)

Garfin, G. M.; Brugger, J.; Gordon, E. S.; Barsugli, J. J.; Rangwala, I.; Travis, W.

2015-12-01

For more than a decade, stakeholder needs assessments and reports, including the recent National Climate Assessment, have pointed out the need for climate "science translators" or "science integrators" who can help bridge the gap between the cultures and contexts of researchers and decision-makers. Integration is important for exchanging and enhancing knowledge, building capacity to use climate information in decision making, and fostering more robust planning for decision-making in the context of climate change. This talk will report on the characteristics of successful climate science integrators, and a variety of models for training the upcoming generation of climate science integrators. Science integration characteristics identified by an experienced vanguard in the U.S. include maintaining credibility in both the scientific and stakeholder communities, a basic respect for stakeholders demonstrated through active listening, and a deep understanding of the decision-making context. Drawing upon the lessons of training programs for Cooperative Extension, public health professionals, and natural resource managers, we offer ideas about training next generation climate science integrators. Our model combines training and development of skills in interpersonal relations, communication of science, project implementation, education techniques and practices - integrated with a strong foundation in disciplinary knowledge.

Practical science communication strategies for graduate students.

Science.gov (United States)

Kuehne, Lauren M; Twardochleb, Laura A; Fritschie, Keith J; Mims, Meryl C; Lawrence, David J; Gibson, Polly P; Stewart-Koster, Ben; Olden, Julian D

2014-10-01

Development of skills in science communication is a well-acknowledged gap in graduate training, but the constraints that accompany research (limited time, resources, and knowledge of opportunities) make it challenging to acquire these proficiencies. Furthermore, advisors and institutions may find it difficult to support graduate students adequately in these efforts. The result is fewer career and societal benefits because students have not learned to communicate research effectively beyond their scientific peers. To help overcome these hurdles, we developed a practical approach to incorporating broad science communication into any graduate-school time line. The approach consists of a portfolio approach that organizes outreach activities along a time line of planned graduate studies. To help design the portfolio, we mapped available science communication tools according to 5 core skills essential to most scientific careers: writing, public speaking, leadership, project management, and teaching. This helps graduate students consider the diversity of communication tools based on their desired skills, time constraints, barriers to entry, target audiences, and personal and societal communication goals. By designing a portfolio with an advisor's input, guidance, and approval, graduate students can gauge how much outreach is appropriate given their other commitments to teaching, research, and classes. The student benefits from the advisors' experience and mentorship, promotes the group's research, and establishes a track record of engagement. When graduate student participation in science communication is discussed, it is often recommended that institutions offer or require more training in communication, project management, and leadership. We suggest that graduate students can also adopt a do-it-yourself approach that includes determining students' own outreach objectives and time constraints and communicating these with their advisor. By doing so we hope students will

Communicating in English for Science and Technology

DEFF Research Database (Denmark)

Mousten, Birthe

Communicating in English for Science and Technology covers some of the most important questions in connection with communication models, stylistics and genre conventions within the area of English used in science and technology texts. Moreover,knowledge management, terminology management...

Expectations and Beliefs in Science Communication

DEFF Research Database (Denmark)

Meyer, Gitte

2016-01-01

communication practices, it is argued that deep beliefs may constitute drivers of hype that are particularly difficult to deal with. To participants in science communication, the discouragement of hype, viewed as a practical–ethical challenge, can be seen as a learning exercise that includes critical attention......; gene therapy was not universally hyped. Against that background, attention is directed towards another area of variation in the material: different basic assumptions about science and scientists. Exploring such culturally rooted assumptions and beliefs and their possible significance to science...

So, You Want to be a Science Communicator?

Science.gov (United States)

Radzilowicz, John G.

2009-03-01

The late Carl Sagan opined that somehow we have managed to create a global civilization dependant on science and technology in which almost no one understands science and technology. This is an unacceptable recipe for disaster with social, political and financial implications for the future of scientific research. And so, like it or not, popular science communication, more than ever before, is an important and necessary part of the scientific enterprise. Public outreach programs, media interviews, and popular articles have become required parts of the scientist's professional repertoire. But, what does it take to be a good science communicator? What is needed to develop and deliver meaningful public outreach programs? How do you handle non-technical presentations? And, what help is available in developing the necessary skills for good popular science communication? This presentation will look at the essential components of effective science communication aimed at a broad public audience. The components of successful science communication in programs, presentations and articles will be discussed. Specific attention will be given to how university-museum partnerships can expand the reach and enhance the quality of public outreach programs.

Climate Communication from a Science Perspective

Science.gov (United States)

Somerville, R. C.

2012-12-01

Today, the world faces crucial choices in deciding what to do about climate change. Wise policy can be usefully informed by sound science. Scientists who are both climate experts and skilled communicators can provide valuable input into this policy process. They can help the public, media and policymakers learn what science has discovered about climate change. Scientists as a group are widely admired throughout the world. They can often use their prestige as well as their technical knowledge to advantage in publicizing and illuminating the findings of climate science. However, most scientists are unaware of the main obstacles to effective communication, such as the distrust that arises when the scientist and the audience do not have a shared worldview and shared cultural values. Many climate scientists also fail to realize that the jargon they use in their work is a significant barrier to communication, and that their messages requires skilled translation into the everyday language that people understand. Scientists need to recognize that lecturing is almost always poor communication. Speaking in a television interview or a Congressional hearing is completely unlike teaching a class of graduate students. The people whom one is trying to reach are rarely hungry for pure scientific information. Instead, they want to know how climate change will affect them and what can be done about it. Communicating climate science resembles skiing or speaking a foreign language: it is a skill that can be learned, but beginners are well advised to take lessons from expert instructors. Becoming adept at climate communication requires study and practice. Effective professional training in climate communication is available for those scientists who have the time and the willingness to improve as communicators.

The Chicago guide to communicating science

CERN Document Server

Montgomery, Scott L

2017-01-01

For more than a decade, The Chicago Guide to Communicating Science has been the go-to reference for anyone who needs to write or speak about their research. Whether a student writing a thesis, a faculty member composing a grant proposal, or a public information officer crafting a press release, Scott Montgomery’s advice is perfectly adaptable to any scientific writer’s needs. This new edition has been thoroughly revised to address crucial issues in the changing landscape of scientific communication, with an increased focus on those writers working in corporate settings, government, and nonprofit organizations as well as academia. Half a dozen new chapters tackle the evolving needs and paths of scientific writers. These sections address plagiarism and fraud, writing graduate theses, translating scientific material, communicating science to the public, and the increasing globalization of research. The Chicago Guide to Communicating Science recognizes that writers come to the table with different needs and...

Practising science communication in the information age theorising professional practices

CERN Document Server

Holliman, Richard

2008-01-01

What is the impact of open access on science communication? How can scientists effectively engage and interact with the public? What role can science communication have when scientific controversies arise? Practising science communication in the information age is a collection of newly-commissioned chapters by leading scholars and practitioners of science communication. It considers how scientists communicate with each other as part of their professional practice, critically evaluating how this forms the basis of the documenting of scientific knowledge, and investigating how open access publication and open review are influencing current practices. It also explores how science communication can play a crucial role when science is disputed, investigating the role of expertise in the formation of scientific controversy and consensus. The volume provides a theoretically informed review of contemporary trends and issues that are engaging practitioners of science communication, focusing on issues such as the norms...

Fort Collins Science Center- Policy Analysis and Science Assistance Branch : Integrating social, behavioral, economic and biological sciences

Science.gov (United States)

2010-01-01

The Fort Collins Science Center's Policy Analysis and Science Assistance (PASA) Branch is a team of approximately 22 scientists, technicians, and graduate student researchers. PASA provides unique capabilities in the U.S. Geological Survey by leading projects that integrate social, behavioral, economic, and biological analyses in the context of human-natural resource interactions. Resource planners, managers, and policymakers in the U.S. Departments of the Interior (DOI) and Agriculture (USDA), State and local agencies, as well as international agencies use information from PASA studies to make informed natural resource management and policy decisions. PASA scientists' primary functions are to conduct both theoretical and applied social science research, provide technical assistance, and offer training to advance performance in policy relevant research areas. Management and research issues associated with human-resource interactions typically occur in a unique context, involve difficult to access populations, require knowledge of both natural/biological science in addition to social science, and require the skill to integrate multiple science disciplines. In response to these difficult contexts, PASA researchers apply traditional and state-of-the-art social science methods drawing from the fields of sociology, demography, economics, political science, communications, social-psychology, and applied industrial organization psychology. Social science methods work in concert with our rangeland/agricultural management, wildlife, ecology, and biology capabilities. The goal of PASA's research is to enhance natural resource management, agency functions, policies, and decision-making. Our research is organized into four broad areas of study.

Bringing values and deliberation to science communication.

Science.gov (United States)

Dietz, Thomas

2013-08-20

Decisions always involve both facts and values, whereas most science communication focuses only on facts. If science communication is intended to inform decisions, it must be competent with regard to both facts and values. Public participation inevitably involves both facts and values. Research on public participation suggests that linking scientific analysis to public deliberation in an iterative process can help decision making deal effectively with both facts and values. Thus, linked analysis and deliberation can be an effective tool for science communication. However, challenges remain in conducting such process at the national and global scales, in enhancing trust, and in reconciling diverse values.

Building a Science Communication Culture: One Agency's Approach

Science.gov (United States)

DeWitt, S.; Tenenbaum, L. F.; Betz, L.

2014-12-01

Science communication does not have to be a solitary practice. And yet, many scientists go about it alone and with little support from their peers and organizations. To strengthen community and build support for science communicators, NASA designed a training course aimed at two goals: 1) to develop individual scientists' communication skills, and 2) to begin to build a science communication culture at the agency. NASA offered a pilot version of this training course in 2014: the agency's first multidisciplinary face-to-face learning experience for science communicators. Twenty-six Earth, space and life scientists from ten field centers came together for three days of learning. They took part in fundamental skill-building exercises, individual development planning, and high-impact team projects. This presentation will describe the course design and learning objectives, the experience of the participants, and the evaluation results that will inform future offerings of communication training for NASA scientists and others.

Science communication in the field of fundamental biomedical research (editorial).

Science.gov (United States)

Illingworth, Sam; Prokop, Andreas

2017-10-01

The aim of this special issue on science communication is to inspire and help scientists who are taking part or want to take part in science communication and engage with the wider public, clinicians, other scientists or policy makers. For this, some articles provide concise and accessible advice to individual scientists, science networks, or learned societies on how to communicate effectively; others share rationales, objectives and aims, experiences, implementation strategies and resources derived from existing long-term science communication initiatives. Although this issue is primarily addressing scientists working in the field of biomedical research, much of it similarly applies to scientists from other disciplines. Furthermore, we hope that this issue will also be used as a helpful resource by academic science communicators and social scientists, as a collection that highlights some of the major communication challenges that the biomedical sciences face, and which provides interesting case studies of initiatives that use a breadth of strategies to address these challenges. In this editorial, we first discuss why we should communicate our science and contemplate some of the different approaches, aspirations and definitions of science communication. We then address the specific challenges that researchers in the biomedical sciences are faced with when engaging with wider audiences. Finally, we explain the rationales and contents of the different articles in this issue and the various science communication initiatives and strategies discussed in each of them, whilst also providing some information on the wide range of further science communication activities in the biomedical sciences that could not all be covered here. Copyright © 2017 The Authors. Published by Elsevier Ltd.. All rights reserved.

Modern model of integrated corporate communication

Directory of Open Access Journals (Sweden)

Milica Slijepčević

2018-03-01

Full Text Available The main purpose of this paper is to present the modern model of integrated corporate communication. Beside this, the authors will describe the changes occurring in the corporate environment and importance of changing the model of corporate communication. This paper also discusses the importance of implementation of the suggested model, the use of new media and effects of these changes on corporations. The approach used in this paper is the literature review. The authors explore the importance of implementation of the suggested model and the new media in corporate communication, both internal and external, addressing all the stakeholders and communication contents. The paper recommends implementation of a modern model of integrated corporate communication as a response to constant development of the new media and generation changes taking place. Practical implications: the modern model of integrated corporate communication can be used as an upgrade of the conventional communication models. This modern model empowers companies to sustain and build up the existing relationships with stakeholders, and to find out and create new relationships with stakeholders who were previously inaccessible and invisible.

Archives: Communicate: Journal of Library and Information Science

African Journals Online (AJOL)

Archives: Communicate: Journal of Library and Information Science. Journal Home > Archives: Communicate: Journal of Library and Information Science. Log in or Register to get access to full text downloads.

The National Climate Assessment as a Resource for Science Communication

Science.gov (United States)

Somerville, R. C. J.

2014-12-01

The 2014 Third National Climate Assessment (NCA3) is scientifically authoritative and features major advances, relative to other assessments produced by several organizations. NCA3 is a valuable resource for communicating climate science to a wide variety of audiences. Other assessments were often overly detailed and laden with scientific jargon that made them appear too complex and technical to many in their intended audiences, especially policymakers, the media, and the broad public. Some other assessments emphasized extensive scientific caveats, quantitative uncertainty estimates and broad consensus support. All these attributes, while valuable in research, carry the risk of impeding science communication to non-specialists. Without compromising scientific accuracy and integrity, NCA3 is written in exceptionally clear and vivid English. It includes outstanding graphics and employs powerful techniques aimed at conveying key results unambiguously to a wide range of audiences. I have used NCA3 as a resource in speaking about climate change in three very different settings: classroom teaching for undergraduate university students, presenting in academia to historians and other non-scientists, and briefing corporate executives working on renewable energy. NCA3 proved the value of developing a climate assessment with communication goals and strategies given a high priority throughout the process, not added on as an afterthought. I draw several lessons. First, producing an outstanding scientific assessment is too complex and demanding a task to be carried out by scientists alone. Many types of specialized expertise are also needed. Second, speaking about science to a variety of audiences requires an assortment of communication skills and tools, all tailored to specific groups of listeners. Third, NCA3 is scientifically impeccable and is also an outstanding example of effective communication as well as a valuable resource for communicators.

Changing the Culture of Science Communication Training for Junior Scientists

Science.gov (United States)

Bankston, Adriana; McDowell, Gary S.

2018-01-01

Being successful in an academic environment places many demands on junior scientists. Science communication currently may not be adequately valued and rewarded, and yet communication to multiple audiences is critical for ensuring that it remains a priority in today’s society. Due to the potential for science communication to produce better scientists, facilitate scientific progress, and influence decision-making at multiple levels, training junior scientists in both effective and ethical science communication practices is imperative, and can benefit scientists regardless of their chosen career path. However, many challenges exist in addressing specific aspects of this training. Principally, science communication training and resources should be made readily available to junior scientists at institutions, and there is a need to scale up existing science communication training programs and standardize core aspects of these programs across universities, while also allowing for experimentation with training. We propose a comprehensive core training program be adopted by universities, utilizing a centralized online resource with science communication information from multiple stakeholders. In addition, the culture of science must shift toward greater acceptance of science communication as an essential part of training. For this purpose, the science communication field itself needs to be developed, researched and better understood at multiple levels. Ultimately, this may result in a larger cultural change toward acceptance of professional development activities as valuable for training scientists. PMID:29904538

Changing the Culture of Science Communication Training for Junior Scientists.

Science.gov (United States)

Bankston, Adriana; McDowell, Gary S

2018-01-01

Being successful in an academic environment places many demands on junior scientists. Science communication currently may not be adequately valued and rewarded, and yet communication to multiple audiences is critical for ensuring that it remains a priority in today's society. Due to the potential for science communication to produce better scientists, facilitate scientific progress, and influence decision-making at multiple levels, training junior scientists in both effective and ethical science communication practices is imperative, and can benefit scientists regardless of their chosen career path. However, many challenges exist in addressing specific aspects of this training. Principally, science communication training and resources should be made readily available to junior scientists at institutions, and there is a need to scale up existing science communication training programs and standardize core aspects of these programs across universities, while also allowing for experimentation with training. We propose a comprehensive core training program be adopted by universities, utilizing a centralized online resource with science communication information from multiple stakeholders. In addition, the culture of science must shift toward greater acceptance of science communication as an essential part of training. For this purpose, the science communication field itself needs to be developed, researched and better understood at multiple levels. Ultimately, this may result in a larger cultural change toward acceptance of professional development activities as valuable for training scientists.

Two-Way Communication between Scientists and the Public: A View from Science Communication Trainers in North America

Science.gov (United States)

Yuan, Shupei; Oshita, Tsuyoshi; AbiGhannam, Niveen; Dudo, Anthony; Besley, John C.; Koh, Hyeseung E.

2017-01-01

The current study explores the degree to which two-way communication is applied in science communication contexts in North America, based on the experiences of science communication trainers. Interviews with 24 science communication trainers suggest that scientists rarely focus on applying two-way communication tactics, such as listening to their…

Science Communication Training: What Are We Trying to Teach?

Science.gov (United States)

Baram-Tsabari, Ayelet; Lewenstein, Bruce V.

2017-01-01

Rapid growth in public communication of science and technology has led to many diverse training programs. We ask: What are learning goals of science communication training? A comprehensive set of learning goals for future trainings will draw fully from the range of fields that contribute to science communication. Learning goals help decide what to…

Using narratives and storytelling to communicate science with nonexpert audiences.

Science.gov (United States)

Dahlstrom, Michael F

2014-09-16

Although storytelling often has negative connotations within science, narrative formats of communication should not be disregarded when communicating science to nonexpert audiences. Narratives offer increased comprehension, interest, and engagement. Nonexperts get most of their science information from mass media content, which is itself already biased toward narrative formats. Narratives are also intrinsically persuasive, which offers science communicators tactics for persuading otherwise resistant audiences, although such use also raises ethical considerations. Future intersections of narrative research with ongoing discussions in science communication are introduced.

Using narratives and storytelling to communicate science with nonexpert audiences

Science.gov (United States)

Dahlstrom, Michael F.

2014-01-01

Although storytelling often has negative connotations within science, narrative formats of communication should not be disregarded when communicating science to nonexpert audiences. Narratives offer increased comprehension, interest, and engagement. Nonexperts get most of their science information from mass media content, which is itself already biased toward narrative formats. Narratives are also intrinsically persuasive, which offers science communicators tactics for persuading otherwise resistant audiences, although such use also raises ethical considerations. Future intersections of narrative research with ongoing discussions in science communication are introduced. PMID:25225368

Students Explaining Science--Assessment of Science Communication Competence

Science.gov (United States)

Kulgemeyer, Christoph; Schecker, Horst

2013-01-01

Science communication competence (SCC) is an important educational goal in the school science curricula of several countries. However, there is a lack of research about the structure and the assessment of SCC. This paper specifies the theoretical framework of SCC by a competence model. We developed a qualitative assessment method for SCC that is…

Between understanding and appreciation. Current science communication in Denmark (Danish original version

Directory of Open Access Journals (Sweden)

Kristian Hvidtfelt Nielsen

2005-12-01

Full Text Available In this paper I use the concepts “understanding of science” and “appreciation of science” to analyze selected case studies of current science communication in Denmark. The Danish science communication system has many similarities with science communication in other countries: the increasing political and scientific interest in science communication, the co-existence of many different kinds of science communication, and the multiple uses of the concepts of understanding vs. appreciation of science. I stress the international aspects of science communication, the national politico-scientific context as well as more local contexts as equally important conditions for understanding current Danish science communication.

Constructivist Learning Theory and Climate Science Communication

Science.gov (United States)

Somerville, R. C.

2012-12-01

Communicating climate science is a form of education. A scientist giving a television interview or testifying before Congress is engaged in an educational activity, though one not identical to teaching graduate students. Knowledge, including knowledge about climate science, should never be communicated as a mere catalogue of facts. Science is a process, a way of regarding the natural world, and a fascinating human activity. A great deal is already known about how to do a better job of science communication, but implementing change is not easy. I am confident that improving climate science communication will involve the paradigm of constructivist learning theory, which traces its roots to the 20th-century Swiss epistemologist Jean Piaget, among others. This theory emphasizes the role of the teacher as supportive facilitator rather than didactic lecturer, "a guide on the side, not a sage on the stage." It also stresses the importance of the teacher making a serious effort to understand and appreciate the prior knowledge and viewpoint of the student, recognizing that students' minds are not empty vessels to be filled or blank slates to be written on. Instead, students come to class with a background of life experiences and a body of existing knowledge, of varying degrees of correctness or accuracy, about almost any topic. Effective communication is also usually a conversation rather than a monologue. We know too that for many audiences, the most trusted messengers are those who share the worldview and cultural values of those with whom they are communicating. Constructivist teaching methods stress making use of the parallels between learning and scientific research, such as the analogies between assessing prior knowledge of the audience and surveying scientific literature for a research project. Meanwhile, a well-funded and effective professional disinformation campaign has been successful in sowing confusion, and as a result, many people mistakenly think climate

Communicating science beyond the MMJ

African Journals Online (AJOL)

nanotechnology, fracking, and GMOs, just to name a few hot topics of recent years. In Malawi, levels of poverty, literacy, and access to information are challenges to science communication. However, given that the majority of research conducted in Malawi is medical or social science-related and involves human subjects, ...

Science comics as tools for science education and communication: a brief, exploratory study

OpenAIRE

M. Tatalovic

2009-01-01

Comics are a popular art form especially among children and as such provide a potential medium for science education and communication. In an attempt to present science comics in a museum exhibit I found many science themed comics and graphic books. Here I attempt to provide an overview of already available comics that communicate science, the genre of ‘science comics’. I also provide a quick literature review for evidence that comics can indeed be efficiently used for promoting scientific li...

Cancer communication science funding trends, 2000-2012.

Science.gov (United States)

Ramírez, A Susana; Galica, Kasia; Blake, Kelly D; Chou, Wen-Ying Sylvia; Hesse, Bradford W

2013-12-01

Since 2000, the field of health communication has grown tremendously, owing largely to research funding by the National Cancer Institute (NCI). This study provides an overview of cancer communication science funding trends in the past decade. We conducted an analysis of communication-related grant applications submitted to the NCI in fiscal years 2000-2012. Using 103 keywords related to health communication, data were extracted from the Portfolio Management Application, a grants management application used at NCI. Automated coding described key grant characteristics such as mechanism and review study section. Manual coding determined funding across the cancer control continuum, by cancer site, and by cancer risk factors. A total of 3307 unique grant applications met initial inclusion criteria; 1013 of these were funded over the 12-year period. The top funded grant mechanisms were the R01, R21, and R03. Applications were largely investigator-initiated proposals as opposed to responses to particular funding opportunity announcements. Among funded communication research, the top risk factor being studied was tobacco, and across the cancer control continuum, cancer prevention was the most common stage investigated. NCI support of cancer communication research has been an important source of growth for health communication science over the last 12 years. The analysis' findings describe NCI's priorities in cancer communication science and suggest areas for future investments.

Reflections on science and the communication sector

Science.gov (United States)

Raes, Frank

2015-04-01

Reflections on science and the communication sector. In this contribution I will reflect about successes and failures in communicating climate change and air pollution sciences to the general public. These communication efforts included writing popular articles, giving public presentations, working with people from the social scientists and artists. Giving the fact that communication is a very important (economic) sector on its own, the question is to what extent scientists should enter that sector, whether scientists are at all accepted in that sector, whether they should use the expertise in that sector, or whether they should merely provide the knowledge to be used by that sector.

AAAS Communicating Science Program: Reflections on Evaluation

Science.gov (United States)

Braha, J.

2015-12-01

The AAAS Center for Public Engagement (Center) with science builds capacity for scientists to engage public audiences by fostering collaboration among natural or physical scientists, communication researchers, and public engagement practitioners. The recently launched Leshner Leadership Institute empowers cohorts of mid-career scientists to lead public engagement by supporting their networks of scientists, researchers, and practitioners. The Center works closely with social scientists whose research addresses science communication and public engagement with science to ensure that the Communicating Science training program builds on empirical evidence to inform best practices. Researchers ( Besley, Dudo, & Storkdieck 2015) have helped Center staff and an external evaluator develop pan instrument that measures progress towards goals that are suggested by the researcher, including internal efficacy (increasing scientists' communication skills and confidence in their ability to engage with the public) and external efficacy (scientists' confidence in engagement methods). Evaluation results from one year of the Communicating Science program suggest that the model of training yields positive results that support scientists in the area that should lead to greater engagement. This talk will explore the model for training, which provides a context for strategic communication, as well as the practical factors, such as time, access to public engagement practitioners, and technical skill, that seems to contribute to increased willingness to engage with public audiences. The evaluation program results suggest willingness by training participants to engage directly or to take preliminary steps towards engagement. In the evaluation results, 38% of trained scientists reported time as a barrier to engagement; 35% reported concern that engagement would distract from their work as a barrier. AAAS works to improve practitioner-researcher-scientist networks to overcome such barriers.

Communicating Science: The Profile of Science Journalists in Spain

Science.gov (United States)

Cassany, Roger; Cortiñas, Sergi; Elduque, Albert

2018-01-01

Science journalists are mainly responsible for publicly communicating science, which, in turn, is a major indicator of the social development of democratic societies. The transmission of quality scientific information that is rigorously researched and understandable is therefore crucial, and demand for this kind of information from both…

Development and Evaluation of an Undergraduate Science Communication Module

Science.gov (United States)

Yeoman, Kay H.; James, Helen A.; Bowater, Laura

2011-01-01

This paper describes the design and evaluation of an undergraduate final year science communication module for the Science Faculty at the University of East Anglia. The module focuses specifically on science communication and aims to bring an understanding of how science is disseminated to the public. Students on the module are made aware of the…

Establishing a Pedagogical Framework for the Multicultural Course in Communication Sciences and Disorders

Science.gov (United States)

Horton-Ikard, RaMonda; Munoz, Maria L.; Thomas-Tate, Shurita; Keller-Bell, Yolanda

2009-01-01

Purpose: To provide an overview of a model for teaching a foundational course in multicultural (MC) issues and to demonstrate how it can be modified for use in communication sciences and disorders (CSD) by integrating 3 primary dimensions of cultural competence: awareness, knowledge, and skills. Method: This tutorial begins by establishing the…

Communicating Science to Society

Science.gov (United States)

Illingworth, Samuel; Muller, Jennifer; Leather, Kimberley; Morgan, William; O'Meara, Simon; Topping, David; Booth, Alastair; Llyod, Gary; Young, Dominique; Bannan, Thomas; Simpson, Emma; Percival, Carl; Allen, Grant; Clark, Elaine; Muller, Catherine; Graves, Rosemarie

2014-05-01

"Nothing in science has any value to society if it is not communicated." So goes the 1952 quote from Anne Roe, the noted twentieth century American psychologist and writer. She went on to say that "scientists are beginning to learn their social obligations", and now over 60 years later there is certainly evidence to support her assertions. As scientists, by communicating our research to the general public we not only better inform the tax payer where their money is being spent, but are also able to help put into context the topical environmental challenges and issues that society faces, as well as inspiring a whole new generation of future scientists. This process of communication is very much a two-way street; by presenting our work to people outside of our usual spheres of contemporaries, we expose ourselves to alternative thoughts and insights that can inspire us, as scientists, to take another look at our research from angles that we had never before considered. This work presents the results and experiences from a number of public engagement and outreach activities across the UK, in which geoscientists engaged and interacted with members of the general public. These include the design and implementation of Raspberry Pi based outreach activities for several hundred high school students; the process of running a successful podcast (http://thebarometer.podbean.com); hosting and participating in science events for thousands of members of the general public (e.g. http://www.manchestersciencefestival.com and http://sse.royalsociety.org/2013); and creating a citizen science activity that involved primary school children from across the UK. In communicating their research it is imperative that scientists interact with their audience in an effective and engaging manner, whether in an international conference, a classroom, or indeed down the pub. This work also presents a discussion of how these skills can be developed at an early stage in the careers of a research

Best Practice: Integrated Marketing Communications

OpenAIRE

Schultz, Don; Macdonald, Emma K.; Baines, Paul R.

2012-01-01

Integrated marketing communications can substantially improve target audience reception, message resonance, and positive behavioural response but, to reach its true potential, the process requires a strong focus on data integration/customer insight.

Science Communication for the Public Understanding of Nuclear Issues

Energy Technology Data Exchange (ETDEWEB)

Cho, Seongkyung [Myungji Univ., Yongin (Korea, Republic of)

2006-04-15

Uncertainty, stigma, risk perception, and value judgment represent characteristics of nuclear issues in the public arena. Nuclear issue, in the public arena, is a kind of risk rather than technology that we are willing to use for good purpose. There are uncertainty, stigma, risk perception, and value judgment as characteristics of nuclear. The notion of the public, here is of active, sensitive, and sensible citizens, with power and influence. The public understands nuclear issues less through direct experience or education than through the filter of mass media. Trust has been a key issue on public understanding of nuclear issues. Trust belongs to human. The public understanding process includes perception, interpretation, and evaluation. Therefore, science communication is needed for public understanding. Unfortunately, science communication is rarely performed well, nowadays, There are three important actors-the public, experts, and media. Effective science communication means finding comprehensible ways of presenting opaque and complex nuclear issues. It makes new and strong demands on experts. In order to meet that requirement, experts should fulfill their duty about developing nuclear technology for good purpose, understand the public before expecting the public to understand nuclear issues, accept the unique culture of the media process, take the responsibility for any consequence which nuclear technologies give rise to, communicate with an access route based on sensibility and rationality, have a flexible angle in the science communication process, get creative leadership for the communication process with deliberation and disagreement, make efficient use of various science technologies for science communication. We should try to proceed with patience, because science communication makes for a more credible society.

Science Communication for the Public Understanding of Nuclear Issues

International Nuclear Information System (INIS)

Cho, Seongkyung

2006-01-01

Uncertainty, stigma, risk perception, and value judgment represent characteristics of nuclear issues in the public arena. Nuclear issue, in the public arena, is a kind of risk rather than technology that we are willing to use for good purpose. There are uncertainty, stigma, risk perception, and value judgment as characteristics of nuclear. The notion of the public, here is of active, sensitive, and sensible citizens, with power and influence. The public understands nuclear issues less through direct experience or education than through the filter of mass media. Trust has been a key issue on public understanding of nuclear issues. Trust belongs to human. The public understanding process includes perception, interpretation, and evaluation. Therefore, science communication is needed for public understanding. Unfortunately, science communication is rarely performed well, nowadays, There are three important actors-the public, experts, and media. Effective science communication means finding comprehensible ways of presenting opaque and complex nuclear issues. It makes new and strong demands on experts. In order to meet that requirement, experts should fulfill their duty about developing nuclear technology for good purpose, understand the public before expecting the public to understand nuclear issues, accept the unique culture of the media process, take the responsibility for any consequence which nuclear technologies give rise to, communicate with an access route based on sensibility and rationality, have a flexible angle in the science communication process, get creative leadership for the communication process with deliberation and disagreement, make efficient use of various science technologies for science communication. We should try to proceed with patience, because science communication makes for a more credible society

Communicating science better through personal divestment from ideological strongholds

Science.gov (United States)

Myhre, S. E.

2017-12-01

There is an urgent need for the geoscience community to participate as trusted brokers of information in the partisan landscape of science communication. In the current moment of political engagement, academic-industry partnerships, and social justice organizing, the most immediate, inexpensive, and effective change to facilitate public trust-building is through changing the paradigm of professional science communication. Scientists must own the public trust of their intellectual station - and to do so effectively requires a concerted effort to professionally divest from personal ideological positions. Transparency and ideological divestment are hallmarks of public leadership, and yet these values often do not percolate into the existing cannon of communication best practices. However, it is likely that even seasoned communicators rely on a handful of values-based reframing messages to scaffold their science communication in public. Without clear examination of such values, these reframing messages often can function as communicative "tells" or ideological signals, and such signal will actively backfire by disenfranchising audiences with alternate or oppositional ideology. Therefore, it behooves science communicators to actively examine their personal and political ideology, and to build communicative strategies that do not include ideological tells. This practice, while potentially uncomfortable, will strengthen scientists' capacities to communicate evidence and scientific consensus across partisan and rhetorical chasms.

Identifying Relevant Anti-Science Perceptions to Improve Science-Based Communication: The Negative Perceptions of Science Scale

Directory of Open Access Journals (Sweden)

Melanie Morgan

2018-04-01

Full Text Available Science communicators and scholars have struggled to understand what appears to be increasingly frequent endorsement of a wide range of anti-science beliefs and a corresponding reduction of trust in science. A common explanation for this issue is a lack of science literacy/knowledge among the general public (Funk et al. 2015. However, other possible explanations have been advanced, including conflict with alternative belief systems and other contextual factors, and even cultural factors (Gauchat 2008; Kahan 2015 that are not necessarily due to knowledge deficits. One of the challenges is that there are limited tools available to measure a range of possible underlying negative perceptions of science that could provide a more nuanced framework within which to improve communication around important scientific topics. This project describes two studies detailing the development and validation of the Negative Perceptions of Science Scale (NPSS, a multi-dimensional instrument that taps into several distinct sets of negative science perceptions: Science as Corrupt, Science as Complex, Science as Heretical, and Science as Limited. Evidence for the reliability and validity of the NPSS is described. The sub-dimensions of the NPSS are associated with a range of specific anti-science beliefs across a broad set of topic areas above and beyond that explained by demographics (including education, sex, age, and income, political, and religious ideology. Implications for these findings for improving science communication and science-related message tailoring are discussed.

Integrating Computer-Mediated Communication Strategy Instruction

Science.gov (United States)

McNeil, Levi

2016-01-01

Communication strategies (CSs) play important roles in resolving problematic second language interaction and facilitating language learning. While studies in face-to-face contexts demonstrate the benefits of communication strategy instruction (CSI), there have been few attempts to integrate computer-mediated communication and CSI. The study…

The application of science communication modes in China's nuclear and radiation safety science popularization

International Nuclear Information System (INIS)

Cao Yali; Wang Erqi; Wang Xiaofeng; Zhang Ying

2014-01-01

The studies of the application of science communication theory in the nuclear and radiation safety will help to enhance the level of science popularization work in the field of nuclear and radiation safety. This paper firstly describes the definition and the evolvement process of science communication models, then analyzes the current status of the nuclear and radiation safety science popularization, finally discusses on the suitability of science communication mode of its application in the field of nuclear and radiation safety. (authors)

[Elucidating! But how? Insights into the impositions of modern science communication].

Science.gov (United States)

Lehmkuh, Markus

2015-01-01

The talk promotes the view that science communication should abandon the claim that scientific information can convince others. This is identified as one of the impositions modern science communication is exposed to. Instead of convin cing others, science communication should focus on identifying societally relevant scientific knowledge and on communicating it accurately and coherently.

The Science of Strategic Communication | Science Inventory ...

Science.gov (United States)

The field of Strategic Communication involves a focused effort to identify, develop, and present multiple types of communication media on a given subject. A Strategic Communication program recognizes the limitations of the most common communication models (primarily “one size fits all” and “presenting everything and letting the audience decide what is important”) and specifically focuses on building a communication framework that is composed of three interlinked pillars: (1) Message – Identifying the right content for a given audience and a vehicle, (2) Audience – Identify the right target group for a given message and vehicle, (3) Vehicle – Identifying the right types of media for a given message and audience. In addition to serving as an organizational framework, the physical structure of a Strategic Communication plan also can serve as a way to show an audience where they, the message, and vehicle fit into the larger picture (i.e., “you are here”). This presentation explores the tenets of Strategic Communication and its use in natural resources management as it relates to advancing restoration activities in the Greater Everglades. This presentation is aimed at restoration practitioners and decision makers. This presentation provides an introduction to the field of strategic communication and presents a generalizable framework for use in the natural sciences. The presentation also gives an example of a communication implementation matrix,

Communicate: Journal of Library and Information Science: Site Map

African Journals Online (AJOL)

Communicate: Journal of Library and Information Science: Site Map. Journal Home > About the Journal > Communicate: Journal of Library and Information Science: Site Map. Log in or Register to get access to full text downloads.

Integrating Forensic Science.

Science.gov (United States)

Funkhouser, John; Deslich, Barbara J.

2000-01-01

Explains the implementation of forensic science in an integrated curriculum and discusses the advantages of this approach. Lists the forensic science course syllabi studied in three high schools. Discusses the unit on polymers in detail. (YDS)

Core Skills for Effective Science Communication: A Teaching Resource for Undergraduate Science Education

Science.gov (United States)

Mercer-Mapstone, Lucy; Kuchel, Louise

2017-01-01

Science communication is a diverse and transdisciplinary field and is taught most effectively when the skills involved are tailored to specific educational contexts. Few academic resources exist to guide the teaching of communication with non-scientific audiences for an undergraduate science context. This mixed methods study aimed to explore what…

Engagement as a Threshold Concept for Science Education and Science Communication

Science.gov (United States)

McKinnon, Merryn; Vos, Judith

2015-01-01

Science communication and science education have the same overarching aim--to engage their audiences in science--and both disciplines face similar challenges in achieving this aim. Knowing how to effectively engage their "audiences" is fundamental to the success of both. Both disciplines have well-developed research fields identifying…

How is safe information about science and technology communicated tangibly?

International Nuclear Information System (INIS)

Kawai, Jun; Funabiki, Jun

2008-01-01

Nuclear power plants hit by the Chuetsu-oki earthquake in 2007 made clear difficulties for engineers to communicate the safe information to the public. Such communication difficulties are common to advanced science in nuclear energy as well as environmental issues, biotechnologies and others. This article introduced 'science editorial guides' established in order to realize tangible expression of science and technology information' on business. Guides consist of (1) 'prepare materials for science communication', (2) arouse concerns', (3) 'encourage understanding' and (4) memorize'. (T. Tanaka)

A study on the effects of marketing communication using integrated marketing communication

Directory of Open Access Journals (Sweden)

Solmaz Sellahvarzi

2014-07-01

Full Text Available Integrated Marketing Communication (IMC is one of the needed concepts in competitive edge. IMC is defined as a cross functional process for creating and nourishing profitable relationships with customers and other stakeholders by strategically controlling or impacting all messages sent to these groups. It ensures that all forms of communications and messages are carefully linked together. This study investigates the effectiveness of marketing communication in an Iranian automaker named Khodro using IMC system. The study tries to audit the rate of marketing relationship integrity and its outcome on organization performance. The study designs a questionnaire and distributes it among 384 randomly selected people who use this firm’s services and Cronbach alpha has been calculated as 0.974. Hypotheses of this survey are exanimated by Pearson correlation test as well as pairwise t-student tests. The results show the effects of integrated marketing Communication on organization performance. In addition, there is a significant positive correlation relationship between integrated marketing communication with mission marketing, Cross functional Strategic Planning and Interactivity. Finally, there is a significant positive correlation relationship between dimensions of IMC.

The Advanced Communications Technology Satellite (ACTS) capabilities for serving science

Science.gov (United States)

Meyer, Thomas R.

1990-01-01

Results of research on potential science applications of the NASA Advanced Communications Technology Satellite (ACTS) are presented. Discussed here are: (1) general research on communications related issues; (2) a survey of science-related activities and programs in the local area; (3) interviews of selected scientists and associated telecommunications support personnel whose projects have communications requirements; (4) analysis of linkages between ACTS functionality and science user communications activities and modes of operation; and (5) an analysis of survey results and the projection of conclusions to a national scale.

Neurodharma Self-Help: Personalized Science Communication as Brain Management.

Science.gov (United States)

Eklöf, Jenny

2017-09-01

Over the past ten to fifteen years, medical interventions, therapeutic approaches and scientific studies involving mindfulness meditation have gained traction in areas such as clinical psychology, psychotherapy, and neuroscience. Simultaneously, mindfulness has had a very strong public appeal. This article examines some of the ways in which the medical and scientific meaning of mindfulness is communicated in public and to the public. In particular, it shows how experts in the field of mindfulness neuroscience seek to communicate to the public at large the imperative of brain fitness for the promotion of health, wellbeing and happiness. The study identifies claims being made in popular outlets that, by and large, bypass traditional mass media, such as self-help books, websites and online videos. By treating this material as a form of personalized science communication, this article contributes to the body of literature that understands science communication as a continuum and the boundary between science and popularized science as the outcome of human negotiations. The study finds that processes of personalization help to build bridges between scientific findings and their supposed application, that they infuse science with subjective meaning, and turn expert communication with the public into a moral vocation.

Integrated communication in retail fashion: a study of integration Between advertising and communication at the point of sale

Directory of Open Access Journals (Sweden)

Marcela Bortotti Favero

2013-06-01

Full Text Available This paper aims to verify if there is integration and consistency between the messages and positioning used in communication campaigns propagated by television and print media in relation to existing communication at point of sale, the major department stores of fashion. The study is based on the importance of communication from the point of sale with in the compound of integrated communications. The research methodology involved multiple case studies, and the stores surveyed were: C&A, Riachue loand Marisa. Data collection took two steps: mapping of communication actions at the point of sale through visits and research of television campaigns and printed via virtual files. The analysis focused on the discourse promoted by the material and identified that there is a consistency in the message and also the similarity of communication these brands.

Communication of Science Advice to Government.

Science.gov (United States)

Hutchings, Jeffrey A; Stenseth, Nils Chr

2016-01-01

There are various ways to construct good processes for soliciting and understanding science. Our critique of advisory models finds that a well-supported chief science advisor (CSA) best ensures the provision of deliberative, informal, and emergency advice to government. Alternatively, bias, increasingly manifest as science-based advocacy, can hinder communication, diminish credibility, and distort scientific evidence. Copyright © 2015 Elsevier Ltd. All rights reserved.

Integrating art into science education: a survey of science teachers' practices

Science.gov (United States)

Turkka, Jaakko; Haatainen, Outi; Aksela, Maija

2017-07-01

Numerous case studies suggest that integrating art and science education could engage students with creative projects and encourage students to express science in multitude of ways. However, little is known about art integration practices in everyday science teaching. With a qualitative e-survey, this study explores the art integration of science teachers (n = 66). A pedagogical model for science teachers' art integration emerged from a qualitative content analysis conducted on examples of art integration. In the model, art integration is characterised as integration through content and activities. Whilst the links in the content were facilitated either directly between concepts and ideas or indirectly through themes or artefacts, the integration through activity often connected an activity in one domain and a concept, idea or artefact in the other domain with the exception of some activities that could belong to both domains. Moreover, the examples of art integration in everyday classroom did not include expression of emotions often associated with art. In addition, quantitative part of the survey confirmed that integration is infrequent in all mapped areas. The findings of this study have implications for science teacher education that should offer opportunities for more consistent art integration.

Science communication in regenerative medicine: Implications for the role of academic society and science policy

Directory of Open Access Journals (Sweden)

Ryuma Shineha

2017-12-01

Full Text Available It is essential to understand the hurdles, motivation, and other issues affecting scientists' active participation in science communication to bridge the gap between science and society. This study analyzed 1115 responses of Japanese scientists regarding their attitudes toward science communication through a questionnaire focusing on the field of stem cell and regenerative medicine. As a result, we found that scientists face systemic issues such as lack of funding, time, opportunities, and evaluation systems for science communication. At the same time, there is a disparity of attitudes toward media discourse between scientists and the public.

Master in science communication: an overview

Directory of Open Access Journals (Sweden)

Donato Ramani

2009-03-01

Full Text Available Science, politics, industry, media, state-run and private organisations, private citizens: everyone has their own demands, their own heritage of knowledge, thoughts, opinions, aspirations, needs. Different worlds that interact, question one another, discuss; in one word: they communicate. It is a complicated process that requires professionals «who clearly understand the key aspects of the transmission of scientific knowledge to society through the different essential communication channels for multiple organizations». The purpose of this commentary is to cast some light upon the goals, the philosophy and the organisation behind some European and extra-European Master’s degrees in science communication. We have asked the directors of each of them to describe their founding elements, their origins, their specific features, their structure, their goals, the reasons why they were established and the evolution they have seen over their history.

Ethical issues in communicating science.

Science.gov (United States)

Garrett, J M; Bird, S J

2000-10-01

Most of the publicized work on scientific ethics concentrates on establishing professional norms and avoiding misconduct. The successful communication of science is the responsibility of all involved in the process. In one study, the increased incidence of autism and other social developmental disorders in males was investigated by examining individuals with Turner's syndrome (XO females). In the national newspaper this became "Genetic X-factor explains why boys will always be boys". The steps by which a study on developmental disorders, published in a highly prestigious journal, was transformed into an article in the science section which 'explained' the socially expected gender-based behavior of genetically normal children are fascinating and, unfortunately far too typical. The scientists wrote an excellent article that has just one sentence at the end that hesitantly suggests that the findings might, with further study, have some relevance to understanding normal behavior. The general interest article in the front of the journal gave a good account of the research, but suggested more strongly that there could be an in-built biological dimorphism in social cognition. This was misrepresented in the press as proof of gender differences that "undermines the trend towards sexual equality", and both illustrates cultural bias and provides fodder for feminist critiques of science. The study has been made to appear to be biased in favor of justifying the social structure of society, and yet it was the translation from the scientific study to national news that produced this transformation to biased genetic determinism. It is poor communication of the actual science, coupled with a lack of skepticism on the part of the public, that contributes to such a misapplication of science. Scientists should resist the urge to generalize their results to make them more compelling. The science community should not allow misconstructions of scientific facts to go unchallenged

Extended cognition in science communication.

Science.gov (United States)

Ludwig, David

2014-11-01

The aim of this article is to propose a methodological externalism that takes knowledge about science to be partly constituted by the environment. My starting point is the debate about extended cognition in contemporary philosophy and cognitive science. Externalists claim that human cognition extends beyond the brain and can be partly constituted by external devices. First, I show that most studies of public knowledge about science are based on an internalist framework that excludes the environment we usually utilize to make sense of science and does not allow the possibility of extended knowledge. In a second step, I argue that science communication studies should adopt a methodological externalism and accept that knowledge about science can be partly realized by external information resources such as Wikipedia. © The Author(s) 2013.

Integrating multidisciplinary science, modelling and impact data into evolving, syn-event volcanic hazard mapping and communication: A case study from the 2012 Tongariro eruption crisis, New Zealand

Science.gov (United States)

Leonard, Graham S.; Stewart, Carol; Wilson, Thomas M.; Procter, Jonathan N.; Scott, Bradley J.; Keys, Harry J.; Jolly, Gill E.; Wardman, Johnny B.; Cronin, Shane J.; McBride, Sara K.

2014-10-01

New Zealand's Tongariro National Park volcanoes produce hazardous eruptions every few years to decades. On 6 August 2012 the Te Maari vent of Tongariro Volcano erupted, producing a series of explosions and a fine ash of minor volume which was dispersed rapidly to the east. This manuscript presents a summary of the eruption impacts and the way these supported science communication during the crisis, particularly in terms of hazard map development. The most significant proximal impact was damage from pyroclastic surges and ballistics to the popular and economically-important Tongariro Alpine Crossing track. The only hazard to affect the medial impact zone was a few mms of ashfall with minor impacts. Field testing indicated that the Te Maari ash had extremely low resistivity when wetted, implying a very high potential to cause disruption to nationally-important power transmission networks via the mechanism of insulator flashover. This was not observed, presumably due to insufficient ash accumulation on insulators. Virtually no impacts from distal ashfall were reported. Post-event analysis of PM10 data demonstrates the additional value of regional air quality monitoring networks in quantifying population exposure to airborne respirable ash. While the eruption was minor, it generated a high level of public interest and a demand for information on volcanic hazards and impacts from emergency managers, the public, critical infrastructure managers, health officials, and the agriculture sector. Meeting this demand fully taxed available resources. We present here aspects of the New Zealand experience which may have wider applicability in moving towards improved integration of hazard impact information, mapping, and communication. These include wide use of a wiki technical clearinghouse and email listservs, a focus on multi-agency consistent messages, and a recently developed environment of collaboration and alignment of both research funding and technical science advice

Communicating marine reserve science to diverse audiences

Science.gov (United States)

Grorud-Colvert, Kirsten; Lester, Sarah E.; Airamé, Satie; Neeley, Elizabeth; Gaines, Steven D.

2010-01-01

As human impacts cause ecosystem-wide changes in the oceans, the need to protect and restore marine resources has led to increasing calls for and establishment of marine reserves. Scientific information about marine reserves has multiplied over the last decade, providing useful knowledge about this tool for resource users, managers, policy makers, and the general public. This information must be conveyed to nonscientists in a nontechnical, credible, and neutral format, but most scientists are not trained to communicate in this style or to develop effective strategies for sharing their scientific knowledge. Here, we present a case study from California, in which communicating scientific information during the process to establish marine reserves in the Channel Islands and along the California mainland coast expanded into an international communication effort. We discuss how to develop a strategy for communicating marine reserve science to diverse audiences and highlight the influence that effective science communication can have in discussions about marine management. PMID:20427745

Terahertz Science, Technology, and Communication

Science.gov (United States)

Chattopadhyay, Goutam

2013-01-01

The term "terahertz" has been ubiquitous in the arena of technology over the past couple of years. New applications are emerging every day which are exploiting the promises of terahertz - its small wavelength; capability of penetrating dust, clouds, and fog; and possibility of having large instantaneous bandwidth for high-speed communication channels. Until very recently, space-based instruments for astrophysics, planetary science, and Earth science missions have been the primary motivator for the development of terahertz sensors, sources, and systems. However, in recent years the emerging areas such as imaging from space platforms, surveillance of person-borne hidden weapons or contraband from a safe stand-off distance and reconnaissance, medical imaging and DNA sequencing, and in the world high speed communications have been the driving force for this area of research.

Time for Change? Climate Science Reconsidered: Report of the UCL Policy Commission on Communicating Climate Science, 2014

OpenAIRE

Rapley, C. G.; De Meyer, K.; Carney, J.; Clarke, R.; Howarth, C.; Smith, N.; Stilgoe, J.; Youngs, S.; Brierley, C.; Haugvaldstad, A.; Lotto, B.; Michie, S.; Shipworth, M.; Tuckett, D.

2014-01-01

The UCL Policy Commission on the Communication of Climate Science, chaired by Professor Chris Rapley comprises a cross-disciplinary project group of researchers from psychology, neuroscience, science and technology studies, earth sciences and energy research. The Commission examined the challenges faced in communicating climate science effectively to policy-makers and the public, and the role of climate scientists in communication. / The Commission explored the role of climate scientists in c...

Hiding in plain sight: communication theory in implementation science.

Science.gov (United States)

Manojlovich, Milisa; Squires, Janet E; Davies, Barbara; Graham, Ian D

2015-04-23

Poor communication among healthcare professionals is a pressing problem, contributing to widespread barriers to patient safety. The word "communication" means to share or make common. In the literature, two communication paradigms dominate: (1) communication as a transactional process responsible for information exchange, and (2) communication as a transformational process responsible for causing change. Implementation science has focused on information exchange attributes while largely ignoring transformational attributes of communication. In this paper, we debate the merits of encompassing both paradigms. We conducted a two-staged literature review searching for the concept of communication in implementation science to understand how communication is conceptualized. Twenty-seven theories, models, or frameworks were identified; only Rogers' Diffusion of Innovations theory provides a definition of communication and includes both communication paradigms. Most models (notable exceptions include Diffusion of Innovations, The Ottawa Model of Research Use, and Normalization Process Theory) describe communication as a transactional process. But thinking of communication solely as information transfer or exchange misrepresents reality. We recommend that implementation science theories (1) propose and test the concept of shared understanding when describing communication, (2) acknowledge that communication is multi-layered, identify at least a few layers, and posit how identified layers might affect the development of shared understanding, (3) acknowledge that communication occurs in a social context, providing a frame of reference for both individuals and groups, (4) acknowledge the unpredictability of communication (and healthcare processes in general), and (5) engage with and draw on work done by communication theorists. Implementation science literature has conceptualized communication as a transactional process (when communication has been mentioned at all), thereby

Facial appearance affects science communication.

Science.gov (United States)

Gheorghiu, Ana I; Callan, Mitchell J; Skylark, William J

2017-06-06

First impressions based on facial appearance predict many important social outcomes. We investigated whether such impressions also influence the communication of scientific findings to lay audiences, a process that shapes public beliefs, opinion, and policy. First, we investigated the traits that engender interest in a scientist's work, and those that create the impression of a "good scientist" who does high-quality research. Apparent competence and morality were positively related to both interest and quality judgments, whereas attractiveness boosted interest but decreased perceived quality. Next, we had members of the public choose real science news stories to read or watch and found that people were more likely to choose items that were paired with "interesting-looking" scientists, especially when selecting video-based communications. Finally, we had people read real science news items and found that the research was judged to be of higher quality when paired with researchers who look like "good scientists." Our findings offer insights into the social psychology of science, and indicate a source of bias in the dissemination of scientific findings to broader society.

The cultural side of science communication.

Science.gov (United States)

Medin, Douglas L; Bang, Megan

2014-09-16

The main proposition of this paper is that science communication necessarily involves and includes cultural orientations. There is a substantial body of work showing that cultural differences in values and epistemological frameworks are paralleled with cultural differences reflected in artifacts and public representations. One dimension of cultural difference is the psychological distance between humans and the rest of nature. Another is perspective taking and attention to context and relationships. As an example of distance, most (Western) images of ecosystems do not include human beings, and European American discourse tends to position human beings as being apart from nature. Native American discourse, in contrast, tends to describe humans beings as a part of nature. We trace the correspondences between cultural properties of media, focusing on children's books, and cultural differences in biological cognition. Finally, implications for both science communication and science education are outlined.

Innovations to enrich science communication through radio

Directory of Open Access Journals (Sweden)

Thakar Bhaumik

2004-12-01

Full Text Available The Radio is an instrument of communication that has percolated to all the strata of the diverse Indian society. Its position has been consolidated through history as a regular companion and a source of information and entertainment. Its affordability, accessibility and non-reliance on costly resources have ensured its presence in almost all the households. It has become indispensable from kitchens, family rooms and even workspaces. It is one of the few or rather the only medium of communication after the print media wherein information dissemination still is primary and entertainment a secondary requirement, especially the rural areas. The role of radio in rural India is one that demands prominence and hence has been used as a primary resource for various projects on science communication. A majority of the science radio serial listeners are from the rural areas. The radio therefore is an ideal medium for reaching out to the masses. The radio even with its popularity and huge following is lacking in certain aspects that make science communication complete. Manthan Educational Programme Society developed concepts to make these efforts more effective by ensuring higher involvement and interest in these programs.

Challenges of Integrating NASA's Space Communications Networks

Science.gov (United States)

Reinert, Jessica; Barnes, Patrick

2013-01-01

The transition to new technology, innovative ideas, and resistance to change is something that every industry experiences. Recent examples of this shift are changing to using robots in the assembly line construction of automobiles or the increasing use of robotics for medical procedures. Most often this is done with cost-reduction in mind, though ease of use for the customer is also a driver. All industries experience the push to increase efficiency of their systems; National Aeronautics and Space Administration (NASA) and the commercial space industry are no different. NASA space communication services are provided by three separately designed, developed, maintained, and operated communications networks known as the Deep Space Network (DSN), Near Earth Network (NEN) and Space Network (SN). The Space Communications and Navigation (SCaN) Program is pursuing integration of these networks and has performed a variety of architecture trade studies to determine what integration options would be the most effective in achieving a unified user mission support organization, and increase the use of common operational equipment and processes. The integration of multiple, legacy organizations and existing systems has challenges ranging from technical to cultural. The existing networks are the progeny of the very first communication and tracking capabilities implemented by NASA and the Jet Propulsion Laboratory (JPL) more than 50 years ago and have been customized to the needs of their respective user mission base. The technical challenges to integrating the networks are many, though not impossible to overcome. The three distinct networks provide the same types of services, with customizable data rates, bandwidth, frequencies, and so forth. The differences across the networks have occurred in effort to satisfy their user missions' needs. Each new requirement has made the networks more unique and harder to integrate. The cultural challenges, however, have proven to be a

Challenges of Integrating NASAs Space Communication Networks

Science.gov (United States)

Reinert, Jessica M.; Barnes, Patrick

2013-01-01

The transition to new technology, innovative ideas, and resistance to change is something that every industry experiences. Recent examples of this shift are changing to using robots in the assembly line construction of automobiles or the increasing use of robotics for medical procedures. Most often this is done with cost-reduction in mind, though ease of use for the customer is also a driver. All industries experience the push to increase efficiency of their systems; National Aeronautics and Space Administration (NASA) and the commercial space industry are no different. NASA space communication services are provided by three separately designed, developed, maintained, and operated communications networks known as the Deep Space Network (DSN), Near Earth Network (NEN) and Space Network (SN). The Space Communications and Navigation (SCaN) Program is pursuing integration of these networks and has performed a variety of architecture trade studies to determine what integration options would be the most effective in achieving a unified user mission support organization, and increase the use of common operational equipment and processes. The integration of multiple, legacy organizations and existing systems has challenges ranging from technical to cultural. The existing networks are the progeny of the very first communication and tracking capabilities implemented by NASA and the Jet Propulsion Laboratory (JPL) more than 50 years ago and have been customized to the needs of their respective user mission base. The technical challenges to integrating the networks are many, though not impossible to overcome. The three distinct networks provide the same types of services, with customizable data rates, bandwidth, frequencies, and so forth. The differences across the networks have occurred in effort to satisfy their user missions' needs. Each new requirement has made the networks more unique and harder to integrate. The cultural challenges, however, have proven to be a

Science communication on YouTube: Factors that affect channel and video popularity.

Science.gov (United States)

Welbourne, Dustin J; Grant, Will J

2016-08-01

YouTube has become one of the largest websites on the Internet. Among its many genres, both professional and amateur science communicators compete for audience attention. This article provides the first overview of science communication on YouTube and examines content factors that affect the popularity of science communication videos on the site. A content analysis of 390 videos from 39 YouTube channels was conducted. Although professionally generated content is superior in number, user-generated content was significantly more popular. Furthermore, videos that had consistent science communicators were more popular than those without a regular communicator. This study represents an important first step to understand content factors, which increases the channel and video popularity of science communication on YouTube. © The Author(s) 2015.

Outrageous Outreach — Unconventional Ways of Communicating Science

Science.gov (United States)

Sandu, O.; Christensen, L. L.

2011-07-01

The golden rule of communication, advertising, public relations and marketing is "follow your target group". In this article, we look at how this mantra is applied in science communication and public outreach. Do we really follow our target groups? Do we regularly research the behaviour, interests and preferences of the individuals behind the demographic categories? Or do we just believe that we are following them when in fact we are "preaching to the converted" — the demographic group that is already intrinsically interested in science and actively scours the science sections of the national newspapers?

Investigating University Students' Preferences to Science Communication Skills: A Case of Prospective Science Teacher in Indonesia

Science.gov (United States)

Suprapto, Nadi; Ku, Chih-Hsiung

2016-01-01

The purpose of this study was to investigate Indonesian university students' preferences to science communication skills. Data collected from 251 students who were majoring in science education program. The Learning Preferences to Science Communication (LPSC) questionnaire was developed with Indonesian language and validated through an exploratory…

Breakthrough Science Enabled by Smallsat Optical Communication

Science.gov (United States)

Gorjian, V.

2017-12-01

The recent NRC panel on "Achieving Science with Cubesats" found that "CubeSats have already proven themselves to be an important scientific tool. CubeSats can produce high-value science, as demonstrated by peer-reviewed publications that address decadal survey science goals." While some science is purely related to the size of the collecting aperture, there are plentiful examples of new and exciting experiments that can be achieved using the relatively inexpensive Cubesat platforms. We will present various potential science applications that can benefit from higher bandwidth communication. For example, on or near Earth orbit, Cubesats could provide hyperspectral imaging, gravity field mapping, atmospheric probing, and terrain mapping. These can be achieved either as large constellations of Cubesats or a few Cubesats that provide multi-point observations. Away from the Earth (up to 1AU) astrophysical variability studies, detections of solar particles between the Earth and Venus, mapping near earth objects, and high-speed videos of the Sun will also be enabled by high bandwidth communications.

Integrating psychology with interpersonal communication skills in undergraduate nursing education: addressing the challenges.

Science.gov (United States)

McCarthy, Bridie; Trace, Anna; O'Donovan, Moira

2014-05-01

The inclusion of the social, behavioural and bio-sciences is acknowledged as essential to the development of the art and science of nursing. Nonetheless, the literature highlights on-going debate about the content and delivery of these subject areas in undergraduate nursing education. The bio-sciences and social sciences in particular have received much attention but more recently the inclusion of psychology in nursing curricula is gaining momentum. Studies conducted on nursing students' views of these supporting sciences have also highlighted problems with their understanding, relevance and application to nursing practice. Although broad guidelines are given as to what should be included, no detail is given as to how much detail or at what level these subjects should be taught. Subsequently, approved institutions are responsible for their own course content. This has resulted in inconsistent and varied approaches to integrating the sciences in undergraduate nursing curricula. Following a recent review of the undergraduate nursing curriculum in one university in the Republic of Ireland a decision was made to combine the teaching, learning and assessment of Applied Psychology with Interpersonal Communication skills. This paper will describe the developmental process and evaluation of the integrated module. Copyright © 2014 Elsevier Ltd. All rights reserved.

Science and society: a dialogue without communicators? (Italian original version

Directory of Open Access Journals (Sweden)

Nico Pitrelli

2008-03-01

Full Text Available To give a good public speech is art; but definitely more difficult is to organize a productive exchange of points of views between scientists, experts, non-experts and policy-makers on controversial issues such as a scenario workshop or a consensus conference. Many skills and a deep knowledge both of the topic and of the methodology are required. But this is the future of science communication, a field where the dialogical model will impose new and complex formats of communication and a new sensibility, using also the most traditional media. But are science communicators prepared for that? What is the state of the art of science communicator training?

Integrating Art into Science Education: A Survey of Science Teachers' Practices

Science.gov (United States)

Turkka, Jaakko; Haatainen, Outi; Aksela, Maija

2017-01-01

Numerous case studies suggest that integrating art and science education could engage students with creative projects and encourage students to express science in multitude of ways. However, little is known about art integration practices in everyday science teaching. With a qualitative e-survey, this study explores the art integration of science…

Conference proceedings on science communication addressing women's issues

International Nuclear Information System (INIS)

Deshpande, A.P.

2013-03-01

One of the most dynamic campaigns of National Centre for Science Communicators (NCSC) is its intensive interaction with teaching community to inculcate excitement regarding science education and scientific method of knowledge transfer. The conference focused on the theme engaging women in science and science communication, challenges -education, gender differences etc., myths and misconceptions: women related issues, and health awareness in women. Papers relevant to INIS are indexed separately

Science Communication in the Post-Expert Digital Age

Science.gov (United States)

Luers, A.

2014-12-01

The digital age has given rise to a post-expert world, which is poses challenges for science communication. Mass communication is shifting from a "broadcast" to "conversation" model, while audiences increasingly are finding information with search tools that create personalized filters showing only news they want to see. Such changes dilute expert voices and strengthen insular "tribal" discourse. We argue that these changes in communication pose particular challenges for science communication around politically charged issues such as climate change, because they create mini-echo chambers that can feed cultural wars. To overcome these challenges the scientific community must rethink how we engage the public. In the post-expert world, we need to shift our mindset from reporting the facts to joining diverse conversations.

What does the UK public want from academic science communication?

Science.gov (United States)

Redfern, James; Illingworth, Sam; Verran, Joanna

2016-01-01

The overall aim of public academic science communication is to engage a non-scientist with a particular field of science and/or research topic, often driven by the expertise of the academic. An e-survey was designed to provide insight into respondent's current and future engagement with science communication activities. Respondents provided a wide range of ideas and concerns as to the 'common practice' of academic science communication, and whilst they support some of these popular approaches (such as open-door events and science festivals), there are alternatives that may enable wider engagement. Suggestions of internet-based approaches and digital media were strongly encouraged, and although respondents found merits in methods such as science festivals, limitations such as geography, time and topic of interest were a barrier to engagement for some. Academics and scientists need to think carefully about how they plan their science communication activities and carry out evaluations, including considering the point of view of the public, as although defaulting to hands-on open door events at their university may seem like the expected standard, it may not be the best way to reach the intended audience.

Catherine Doss joins College of Science as communications manager

OpenAIRE

Doss, Catherine

2005-01-01

Catherine Doss, of Blacksburg, Va., has been named college communications manager for the College of Science at Virginia Tech. In her new position, Doss will be responsible for planning and communicating the achievements and aspirations of the College of Science to its many audiences, including students, faculty, staff, alumni, and peer research institutions.

Teaching Scientists to Communicate: Evidence-based assessment for undergraduate science education

Science.gov (United States)

Mercer-Mapstone, Lucy; Kuchel, Louise

2015-07-01

Communication skills are one of five nationally recognised learning outcomes for an Australian Bachelor of Science (BSc) degree. Previous evidence indicates that communication skills taught in Australian undergraduate science degrees are not developed sufficiently to meet the requirements of the modern-day workplace-a problem faced in the UK and USA also. Curriculum development in this area, however, hinges on first evaluating how communication skills are taught currently as a base from which to make effective changes. This study aimed to quantify the current standard of communication education within BSc degrees at Australian research-intensive universities. A detailed evidential baseline for not only what but also how communication skills are being taught was established. We quantified which communication skills were taught and assessed explicitly, implicitly, or were absent in a range of undergraduate science assessment tasks (n = 35) from four research-intensive Australian universities. Results indicate that 10 of the 12 core science communication skills used for evaluation were absent from more than 50% of assessment tasks and 77.14% of all assessment tasks taught less than 5 core communication skills explicitly. The design of assessment tasks significantly affected whether communication skills were taught explicitly. Prominent trends were that communication skills in tasks aimed at non-scientific audiences were taught more explicitly than in tasks aimed at scientific audiences, and the majority of group and multimedia tasks taught communication elements more explicitly than individual, or written and oral tasks. Implications for science communication in the BSc and further research are discussed.

Can the science of communication inform the art of the medical humanities?

Science.gov (United States)

Bleakley, Alan; Marshall, Robert

2013-02-01

There is increasing interest in establishing the medical humanities as core integrated provision in undergraduate medicine curricula, but sceptics point to the lack of evidence for their impact upon patient care. Further, the medical humanities culture has often failed to provide a convincing theoretical rationale for the inclusion of the arts and humanities in medical education. Poor communication with colleagues and patients is the main factor in creating the conditions for medical error; this is grounded in a historically determined refusal of democracy within medical work. The medical humanities may play a critical role in educating for democracy in medical culture generally, and in improving communication in medical students specifically, as both demand high levels of empathy. Studies in the science of communication can provide a valuable evidence base justifying the inclusion of the medical humanities in the core curriculum. A case is made for the potential of the medical humanities--as a form of 'adult play'--to educate for collaboration and tolerance of ambiguity or uncertainty, providing a key element of the longer-term democratising force necessary to change medical culture and promote safer practice. The arts and humanities can provide important contextual media through which the lessons learned from the science of communication in medicine can be translated and promoted as forms of medical education. © Blackwell Publishing Ltd 2013.

A Professional Development Project for Improving the Use of Information and Communication Technologies in Science Teaching

Science.gov (United States)

Lavonen, Jari; Juuti, Kalle; Aksela, Maija; Meisalo, Veijo

2006-01-01

This article describes a professional development project aiming to develop practical approaches for the integration of information and communication technologies (ICT) into science education. Altogether, 13 two-day face-to-face seminars and numerous computer network conferences were held during a three-year period. The goals for the project were…

Helping Students Move from Coding to Publishing - Teaching Scientific Communication to Science Interns

Science.gov (United States)

Batchelor, R.; Haacker-Santos, R.; Pandya, R. E.

2012-12-01

To help young scientists succeed in our field we should not only model scientific methods and inquiry, but also train them in the art of scientific writing - after all, poorly written proposals, reports or journal articles can be a show stopper for any researcher. Research internships are an effective place to provide such training, because they offer a unique opportunity to integrate writing with the process of conducting original research. This presentation will describe how scientific communication is integrated into the SOARS program. Significant Opportunities in Atmospheric Research and Science (SOARS) is an undergraduate-to graduate bridge program that broadens participation in the geosciences. SOARS aims to foster the next generation of leaders in the atmospheric and related sciences by helping students develop investigative expertise complemented by leadership and communication skills. Each summer, interns (called protégés) attend a weekly seminar designed to help them learn scientific writing and communication skills. The workshop is organized around the sections of a scientific paper. Workshop topics include reading and citing scientific literature, writing an introduction, preparing a compelling abstract, discussing results, designing effective figures, and writing illuminating conclusions. In addition, protégés develop the skills required to communicate their research to both scientists and non-scientists through the use of posters, presentations and informal 'elevator' speeches. Writing and communication mentors guide protégés in applying the ideas from the workshop to the protégés' required summer scientific paper, poster and presentation, while a strong peer-review component of the program gives the protégés a taste of analyzing, critiquing and collaborating within a scientific forum. This presentation will provide practical tips and lessons learned from over ten years of scientific communications workshops within the SOARS program

New practices in science communication: Roles of professionals in science and technology development

NARCIS (Netherlands)

Wehrmann, Caroline; Dijkstra, Anne M.

2014-01-01

Currently, Science Communication (SC) professionals who are working in the context of science and technology development, have various jobs at universities, government agencies, NGOs and industry. Their positions have changed in recent years, due to developments in science and technology and to

Integrity cynicism: Possibilities and Constraints of Moral Communication

NARCIS (Netherlands)

Bakker, de H.C.M.

2007-01-01

Paying thorough attention to cynical action and integrity could result in a less naive approach to ethics and moral communication. This article discusses the issues of integrity and cynicism on a theoretical and on a more practical level. The first part confronts Habermas¿s approach of communicative

Constructing Relationships between Science and Practice in the Written Science Communication of the Washington State Wine Industry

Science.gov (United States)

Szymanski, Erika Amethyst

2016-01-01

Even as deficit model science communication falls out of favor, few studies question how written science communication constructs relationships between science and industry. Here, I investigate how textual microprocesses relate scientific research to industry practice in the Washington State wine industry, helping (or hindering) winemakers and…

Swiss Life Sciences - a science communication project for both schools and the wider public led by the foundation Science et Cité.

Science.gov (United States)

Röthlisberger, Michael

2012-01-01

The foundation Science et Cité was founded 1998 with the aim to inform the wider Swiss public about current scientific topics and to generate a dialogue between science and society. Initiated as an independent foundation by the former State Secretary for Science and Research, Dr. Charles Kleiber, Science et Cité is now attached to the Swiss Academies of Arts and Sciences as a competence center for dialogue with the public. Due to its branches in all language regions of the country, the foundation is ideally suited to initiate and implement communication projects on a nationwide scale. These projects are subdivided into three categories: i) science communication for children/adolescents, ii) establishing a dialogue between science and the wider public, and iii) conducting the role of a national center of competence and networking in science communication. Swiss Life Sciences is a project that fits into all of these categories: a year-round program for schools is complemented with an annual event for the wider public. With the involvement of most of the major Swiss universities, the Swiss National Science Foundation, the foundation Gen Suisse and many other partners, Swiss Life Sciences also sets an example of national networking within the science communication community.

Science Communication versus Science Education: The Graduate Student Scientist as a K-12 Classroom Resource

Science.gov (United States)

Strauss, Jeff; Shope, Richard E., III; Terebey, Susan

2005-01-01

Science literacy is a major goal of science educational reform (NRC, 1996; AAAS, 1998; NCLB Act, 2001). Some believe that teaching science only requires pedagogical content knowledge (PCK). Others believe doing science requires knowledge of the methodologies of scientific inquiry (NRC, 1996). With these two mindsets, the challenge for science educators is to create models that bring the two together. The common ground between those who teach science and those who do science is science communication, an interactive process that galvanizes dialogue among scientists, teachers, and learners in a rich ambience of mutual respect and a common, inclusive language of discourse . The dialogue between science and non-science is reflected in the polarization that separates those who do science and those who teach science, especially as it plays out everyday in the science classroom. You may be thinking, why is this important? It is vital because, although not all science learners become scientists, all K-12 students are expected to acquire science literacy, especially with the implementation of the No Child Left Behind Act of 2001 (NCLB). Students are expected to acquire the ability to follow the discourse of science as well as connect the world of science to the context of their everyday life if they plan on moving to the next grade level, and in some states, to graduate from high school. This paper posits that science communication is highly effective in providing the missing link for K-12 students cognition in science and their attainment of science literacy. This paper will focus on the "Science For Our Schools" (SFOS) model implemented at California State Univetsity, Los Angeles (CSULA) as a project of the National Science Foundation s GK-12 program, (NSF 2001) which has been a huge success in bridging the gap between those who "know" science and those who "teach" science. The SFOS model makes clear the distinctions that identify science, science communication, science

Communicative competences in Experimental Sciences degrees within the framework of the new European Space for Higher Education

Directory of Open Access Journals (Sweden)

Joseba Ezeiza Ramos

2009-10-01

Full Text Available The scenario for developing communicative competences in the Experimental Sciences degrees and within the new European Space for Higher Education is highly complex. This is confirmed by research reported in the White Papers on the new degrees in this subject area. Therefore, to smoothly integrate communicative and linguistic competences into future syllabi, I should first make a careful analysis of the main factors at work in the new situation. This paper seeks to provide a preliminary approach to the problem. First, I describe the academic and professional tasks that constitute the objectives of future European science degrees. This is followed by an analysis of the communicative and linguistic parameters considered essential for satisfactory attainment of these objectives. Finally, the specific skills that students must master in order to meet the demands imposed by the new framework are outlined. The results of this analysis will enable us to see how much the new situation differs from traditional university teaching. Under this new model, the development of communicative and linguistic competences will no longer be a mere adjunct to a science curriculum, but instead will become of prime importance to the academic and professional training of future scientists.

Public Communication of Science in Blogs: Recontextualizing Scientific Discourse for a Diversified Audience

Science.gov (United States)

Luzón, María José

2013-01-01

New media are having a significant impact on science communication, both on the way scientists communicate with peers and on the dissemination of science to the lay public. Science blogs, in particular, provide an open space for science communication, where a diverse audience (with different degrees of expertise) may have access to science…

Why did the proton cross the road? Humour and science communication.

Science.gov (United States)

Riesch, Hauke

2015-10-01

The use of humour in public discourse about science has grown remarkably over the past few years, and when used in science communication activities is being seen as a great way to bring science to the public through laughter. However, barely any research has been published either on the often-assumed beneficial learning effects of humour in informal science education, or on the wider social functions and effects of humour about science and how humorous public discourse about science can influence the public understanding of science and the science-society relationship. This research note reviews some of the literature on the psychology and sociology of humour and comedy and tries to apply some of its insights to the effects humour might have when used in science communication. Although not intended to be anti-humour, this note attempts at least to start a more critical conversation on the value of humour in the communication of science. © The Author(s) 2014.

How-to establish PCST. Two handbooks on science communication

Directory of Open Access Journals (Sweden)

Alessandro Delfanti

2008-12-01

Full Text Available In 2008 two collections were published: the Handbook of Public Communication of Science and Technology, edited by Massimiano Bucchi and Brian Trench, and Communicating Science in Social Contexts: New models, new practices, edited by Donghong Cheng and five other scholars from China, Canada, Belgium and Australia. These books try to define and draw the boundaries of science communication’s field from both a theoretical and empirical point of view. But do we need to establish it as a distinct research field? For a number of decades, a growing community of scholars and communicators is trying to reply positively to this question, but the need to look outside the disciplinary boundaries, to other academic fields, is still vital.

Creating Communication Training Programs for Graduate Students in Science and Engineering

Science.gov (United States)

Rice, M.; Lewenstein, B.; Weiss, M.

2012-12-01

Scientists and engineers in all disciplines are required to communicate with colleagues, the media, policy-makers, and/or the general public. However, most STEM graduate programs do not equip students with the skills needed to communicate effectively to these diverse audiences. In this presentation, we describe a science communication course developed by and for graduate students at Cornell University. This training, which has been implemented as a semester-long seminar and a weekend-long workshop, covers popular science writing, science policy, print and web media, radio and television. Here we present a comparison of learning outcomes for the semester and weekend formats, a summary of lessons learned, and tools for developing similar science communication programs for graduate students at other institutions.

How In-Service Science Teachers Integrate History and Nature of Science in Elementary Science Courses

Science.gov (United States)

Hacieminoglu, Esme

2014-01-01

The purpose of this study is to investigate how the in-service science teachers' (IST) perceptions and practices about curriculum and integration of the history of science (HOS) and the nature of science (NOS) affect their science courses. For this aim, how ISTs integrated the NOS and HOS in their elementary science courses for understanding of…

On the pedagogy of pharmacological communication: a study of final semester health science students.

Science.gov (United States)

Zetterqvist, Ann; Aronsson, Patrik; Hägg, Staffan; Kjellgren, Karin; Reis, Margareta; Tobin, Gunnar; Booth, Shirley

2015-10-26

There is a need to improve design in educational programmes for the health sciences in general and in pharmacology specifically. The objective of this study was to investigate and problematize pharmacological communication in educational programmes for the health sciences. An interview study was carried out where final semester students from programmes for the medical, nursing and specialist nursing in primary health care professions were asked to discuss the pharmacological aspects of two written case descriptions of the kind they would meet in their everyday work. The study focused on the communication they envisaged taking place on the concerns the patients were voicing, in terms of two features: how communication would take place and what would be the content of the communication. A phenomenographic research approach was used. The results are presented as outcome spaces, sets of categories that describe the variation of ways in which the students voiced their understanding of communication in the two case descriptions and showed the qualitatively distinct ways in which the features of communication were experienced. The results offer a base of understanding the students' perspectives on communication that they will take with them into their professional lives. We indicate that there is room for strengthening communication skills in the field of pharmacology, integrating them into programmes of education, by more widely implementing a problem-based, a case-oriented or role-playing pedagogy where final year students work across specialisations and there is a deliberate effort to evoke and assess advanced conceptions and skills.

The 'credibility paradox' in China's science communication: Views from scientific practitioners.

Science.gov (United States)

Zhang, Joy Yueyue

2015-11-01

In contrast to increasing debates on China's rising status as a global scientific power, issues of China's science communication remain under-explored. Based on 21 in-depth interviews in three cities, this article examines Chinese scientists' accounts of the entangled web of influence which conditions the process of how scientific knowledge achieves (or fails to achieve) its civic authority. A main finding of this study is a 'credibility paradox' as a result of the over-politicisation of science and science communication in China. Respondents report that an absence of visible institutional endorsements renders them more public credibility and better communication outcomes. Thus, instead of exploiting formal channels of science communication, scientists interviewed were more keen to act as 'informal risk communicators' in grassroots and private events. Chinese scientists' perspectives on how to earn public support of their research sheds light on the nature and impact of a 'civic epistemology' in an authoritarian state. © The Author(s) 2015.

Hiding in plain sight: communication theory in implementation science

OpenAIRE

Manojlovich, Milisa; Squires, Janet E; Davies, Barbara; Graham, Ian D

2015-01-01

Background Poor communication among healthcare professionals is a pressing problem, contributing to widespread barriers to patient safety. The word ?communication? means to share or make common. In the literature, two communication paradigms dominate: (1) communication as a transactional process responsible for information exchange, and (2) communication as a transformational process responsible for causing change. Implementation science has focused on information exchange attributes while la...

The Whiteboard Revolution: Illuminating Science Communication in the Digital Age.

Science.gov (United States)

Mar, Florie Anne; Ordovas-Montanes, Jose; Oksenberg, Nir; Olson, Alexander M

2016-04-01

Journal-based science communication is not accessible or comprehensible to a general public curious about science and eager for the next wave of scientific innovation. We propose an alternative medium for scientists to communicate their work to the general public in an engaging and digestible way through the use of whiteboard videos. We describe the process of producing science whiteboard videos and the benefits and challenges therein. Copyright © 2016 Elsevier Ltd. All rights reserved.

System of Interactions of Social Actors in Public Communication of Science and Technology

Directory of Open Access Journals (Sweden)

Miriam Graciela Miquilena

2010-11-01

Full Text Available This paper presents the results of a research aimed at explaining the system of interactions of social actors in Public Communication of Science and Technology (PCST, in the context of a social web defined by the novel systems of communication sustained on informational and communication technologies. The study’s theoretical framework highlights the strategic importance of a Public Communication  which focuses on promoting public appropriation of Science and Technology, going beyond the role of Journalism and Science Communication that informs a qualified public, to one that stablishes a bond with policies and decision making in the area, made with participation of international agencies, governments, producers of science and technology, journalists’ associations, educational institutions, and citizens. The research relies on Explicative Methodology. A revision of pertinent bibliography leads to the conclusion that the system of social interactions mediated by personal, interpersonal and grupal global communications, define the relationships in the communicational exchange of the social actor with regard to public communication of science and technology and policies aimed at its appropriation.

Social networks as a tool for science communication and public engagement: focus on Twitter.

Science.gov (United States)

López-Goñi, Ignacio; Sánchez-Angulo, Manuel

2018-02-01

Social networks have been used to teach and engage people about the importance of science. The integration of social networks in the daily routines of faculties and scientists is strongly recommended to increase their personal brand, improve their skills, enhance their visibility, share and communicate science to society, promote scientific culture, and even as a tool for teaching and learning. Here we review the use of Twitter in science and comment on our previous experience of using this social network as a platform for a Massive Online Open Course (MOOC) in Spain and Latin America. We propose to extend this strategy to a pan-European Microbiology MOOC in the near future. © FEMS 2017. All rights reserved. For permissions, please e-mail: journals.permissions@oup.com.

Effect of science communication with the public on inference of risk perception of science and technology

International Nuclear Information System (INIS)

Kosugi, Motoko

2006-01-01

Our previous study showed a big difference between expert's own risk perception and experts' inference of the public risk perception about technologies. So, this study tried to clarify the effect of the perceived distance in risk perception between the public and experts themselves on forwardness in science communication to the public. The questionnaire survey results reaffirmed that experts were inclined to feel larger difference in risk perception between the public and themselves on the subject of their own specialty than of non-specialty. The result also suggested the tendency that the bigger experts recognized difference in risk perception from the public, the less they actually had experiences of science communication including communication with the public. Moreover, the result showed that experiences of science communication had positive effects on belief of the public's scientific literacy. (author)

Meeting CCS communication challenges head-on: Integrating communications, planning, risk assessment, and project management

Science.gov (United States)

Greenberg, S.; Gauvreau, L.; Hnottavange-Telleen, K.; Finley, R.; Marsteller, S.

2011-01-01

The Midwest Geological Sequestration Consortium, Schlumberger Carbon Services, and Archer Daniels Midland has implemented a comprehensive communications plan at the Illinois Basin - Decatur Project (IBDP), a one million metric tonne Carbon Capture and Storage project in Decatur, IL, USA funded by the U.S. Department of Energy's National Energy Technology Laboratory. The IBDP Communication Plan includes consortium information, funding and disclaimer citations, description of target audiences, media communications guidelines, paper and presentations guidelines, site visit information, crisis communication, on-site photography regulations, and other components. The creation, development, and implementation processes for the IBDP Communication Plan (the Plan) are shared in this paper. New communications challenges, such as how to address add-on research requests, data sharing and management, scope increase, and contract agreements have arisen since the Plan was completed in January 2009, resulting in development of new policies and procedures by project management. Integrating communications planning, risk assessment, and project management ensured that consistent, factual information was developed and incorporated into project planning, and constitutes the basis of public communications. Successful integration has allowed the IBDP to benefit from early identification and mitigation of the potential project risks, which allows more time to effectively deal with unknown and unidentified risks that may arise. Project risks and risks associated with public perception can be managed through careful planning and integration of communication strategies into project management and risk mitigation. ?? 2011 Published by Elsevier Ltd.

Integrated marketing communications:pathway for enhancing client-costomer relationships

Directory of Open Access Journals (Sweden)

Kehinde Oladele Joseph

2010-12-01

Full Text Available The strategic coordination of marketing communication tools is vital and highly crucial for every result driven organization today. Companies must be able to deliver the right message to their target audience in order to elicit the right results. The objectives of this paper amongst others are to: (i ascertain whether proper implementation of Integrated Marketing Communications can help reduce the cost of marketing communication or promotional budget. (ii Establish whether the use of integrated marketing communications by firm through its advertising agencies can bring about profitable long-term client-customer relationships. The paper raises two hypotheses, which are stated in the null form. These are: The more an organization adopts Integrated Marketing communications, the more fund it will spend on promotional activities in the long run, and the less an organization adopts IMC principles, the more profitable Client-Customer relationship it will build. The paper uses survey method with structured questionnaire to obtain data that were later analyzed with correlation coefficient and analysis of variance test statistics. (ANOVA. Findings show that company will be able to save cost on marketing communication and promote lasting long-term client-customer relationships, if they properly adopt integrated marketing communication principles. The paper makes valuable recommendations which users of IMC will find useful in the ever dynamic and highly competitive world of marketing

Integrating the Nature of Science

Science.gov (United States)

Weiland, Ingrid; Blieden, Katherine; Akerson, Valarie

2014-01-01

The nature of science (NOS) describes what science is and how knowledge in science is developed (NSTA 2013). To develop elementary students' understandings of how scientists explore the world, the authors--an education professor and a third-grade teacher--endeavored to integrate NOS into a third-grade life science unit. Throughout the lesson,…

An evaluation on the analysis of communication faculties and education system compliance with new communication technologies in Turkey

OpenAIRE

Bulunmaz Barış

2016-01-01

One of the disciplines covered in the social sciences is communication sciences. Communication; when considered from an overall and simple perspective, is defined as the transfer of messages between sender and receiver. As every kind of innovation is integrated into social life over time, increasing human-based practices and significant importance of communication emerge both scientifically and socially; communication has been more institutionalized and gained its current structure. Communica...

Examining the Nexus of Science Communication and Science Education: A Content Analysis of Genetics News Articles

Science.gov (United States)

Shea, Nicole A.

2015-01-01

Access to science information via communications in the media is rapidly becoming a central means for the public to gain knowledge about scientific advancements. However, little is known about what content knowledge is essential for understanding issues presented in news media. Very few empirical studies attempt to bridge science communication and…

Science communication methods and strategies for paleoscientists

OpenAIRE

Plumpton, Heather; Brahim, Y. Ait; Gowan, Evan; Dassié, E.P.

2017-01-01

Why communicate our science? Aside from our duty to let taxpayers, who largely fund our research, know what their money has been spent on, our motivation to communicate stems mainly from a desire to make a contribution towards a more sustainable world. Given the scale of the environmental challenges facing the planet and human societies today, doing only research is not enough. There is a clear need for us, as scientists, and even more as early-career scientists, to communicate to a wider aud...

Experiencing biodiversity as a bridge over the science-society communication gap.

Science.gov (United States)

Meinard, Yves; Quétier, Fabien

2014-06-01

Drawing on the idea that biodiversity is simply the diversity of living things, and that everyone knows what diversity and living things mean, most conservation professionals eschew the need to explain the many complex ways in which biodiversity is understood in science. On many biodiversity-related issues, this lack of clarity leads to a communication gap between science and the general public, including decision makers who must design and implement biodiversity policies. Closing this communication gap is pivotal to the ability of science to inform sound environmental decision making. To address this communication gap, we propose a surrogate of biodiversity for communication purposes that captures the scientific definition of biodiversity yet can be understood by nonscientists; that is, biodiversity as a learning experience. The prerequisites of this or any other biodiversity communication surrogate are that it should have transdisciplinary relevance; not be measurable; be accessible to a wide audience; be usable to translate biodiversity issues; and understandably encompass biodiversity concepts. Biodiversity as a learning experience satisfies these prerequisites and is philosophically robust. More importantly, it can effectively contribute to closing the communication gap between biodiversity science and society at large. © 2013 Society for Conservation Biology.

Communicating Climate Science: A Historic Look to the Future

Science.gov (United States)

Byrne, James; Andronova, Natasha; Rasch, Philip

2014-06-01

The June 2013 Chapman Conference brought together a diverse group of researchers, educators, and media for 5 days in Colorado to explore how to better communicate climate science. Multidisciplinary thinking was a key theme of the meeting. Participant expertise included urban planning, science, psychology, philosophy, history, film and documentary production, communications, journalism, public relations, and business. All helped to create a stimulating and inspirational atmosphere. The meeting program accommodated almost 100 submitted abstracts.

Source-Message-Receiver in Integrated Marketing Communication

Science.gov (United States)

Broussard, Sharee LeBlanc

2011-01-01

This is an abbreviation of the author's dissertation. Because integrated marketing communication (IMC) research has traditionally been problematic, this study used an existing scale to determine that higher educational institutional advancement (alumni, marketing-communications, development) is an appropriate venue to study the process model of…

Key steps for integrating a basic science throughout a medical school curriculum using an e-learning approach.

Science.gov (United States)

Dubois, Eline Agnès; Franson, Kari Lanette

2009-09-01

Basic sciences can be integrated into the medical school curriculum via e-learning. The process of integrating a basic science in this manner resembles a curricular change. The change usually begins with an idea for using e-learning to teach a basic science and establishing the need for the innovation. In the planning phase, learning outcomes are formulated and a prototype of the program is developed based on the desired requirements. A realistic concept is formed after considering the limitations of the current institute. Next, a project team is assembled to develop the program and plan its integration. Incorporation of the e-learning program is facilitated by a well-developed and communicated integration plan. Various course coordinators are contacted to determine content of the e-learning program as well as establish assessment. Linking the e-learning program to existing course activities and thereby applying the basic science into the clinical context enhances the degree of integration. The success of the integration is demonstrated by a positive assessment of the program including favourable cost-benefit analysis and improved student performance. Lastly, when the program becomes institutionalised, continuously updating content and technology (when appropriate), and evaluating the integration contribute to the prolonged survival of the e-learning program.

Exposing barriers to end-of-life communication in heart failure: an integrative review.

Science.gov (United States)

Garland, Ella L; Bruce, Anne; Stajduhar, Kelli

2013-01-01

End-of-life (EOL) communication is lacking despite patients with heart failure (HF) and their caregivers desiring it. To review the existing literature to identify barriers that inhibit EOL communication in the HF population. We chose an integrative literature review method and began by searching CINAHL, Medline, PsychInfo, Web of Science, Health Source Nursing Academic, Evidence-Based Medicine Reviews (EBMR), dissertations and theses searches through the University of Victoria and through Proquest from 1995 to 2011. DATA EVALUATION: EOL communication regarding wishes, prognosis and options for care rarely happen. We noted that patients lacked understanding of HF, feared engaging health care professionals (HCP), did not wish to talk about EOL, or waited for HCPs to initiate the conversation. HCPs lacked communication skills, focused on curative therapies and found diagnosing and prognosticating HF difficult. Limited time and space for conversations played a role. The challenge of diagnosing and prognosticating HF, its unpredictable trajectory, HCP inexperience in recognizing nearing EOL and lack of communication skills lead to HCPs avoiding EOL conversations. Four categories of barriers to communication were identified: patient/caregiver, HCP, disease-specific and organizational challenges.

"I'm the Same Teacher": The Attitudes of Science and Computer Literacy Teachers Regarding Integrating ICT in Instruction to Advance Meaningful Learning

Science.gov (United States)

Steiner, Dasi; Mendelovitch, Miriam

2017-01-01

The communications revolution reaches all sectors of the population and makes information accessible to all. This development presents complex challenges which require changes in the education system, teaching methods and learning environment. The integration of ICT (Information and Communications Technology) and science teaching requires…

Integrated marketing communications:pathway for enhancing client-costomer relationships

OpenAIRE

Kehinde Oladele Joseph

2010-01-01

The strategic coordination of marketing communication tools is vital and highly crucial for every result driven organization today. Companies must be able to deliver the right message to their target audience in order to elicit the right results. The objectives of this paper amongst others are to: (i) ascertain whether proper implementation of Integrated Marketing Communications can help reduce the cost of marketing communication or promotional budget. (ii) Establish whether the use of integr...

All about science philosophy, history, sociology & communication

CERN Document Server

Lam, Liu

2014-01-01

There is a lot of confusion and misconception concerning science. The nature and contents of science is an unsettled problem. For example, Thales of 2,600 years ago is recognized as the father of science but the word science was introduced only in the 14th century; the definition of science is often avoided in books about philosophy of science. This book aims to clear up all these confusions and present new developments in the philosophy, history, sociology and communication of science. It also aims to showcase the achievement of China's top scholars in these areas. The 18 chapters, divided into five parts, are written by prominent scholars including the Nobel laureate Robin Warren, sociologist Harry Collins, and physicist-turned-historian Dietrich Stauffer.

Taking our own medicine: on an experiment in science communication.

Science.gov (United States)

Horst, Maja

2011-12-01

In 2007 a social scientist and a designer created a spatial installation to communicate social science research about the regulation of emerging science and technology. The rationale behind the experiment was to improve scientific knowledge production by making the researcher sensitive to new forms of reactions and objections. Based on an account of the conceptual background to the installation and the way it was designed, the paper discusses the nature of the engagement enacted through the experiment. It is argued that experimentation is a crucial way of making social science about science communication and engagement more robust.

Using Storytelling to Communicate Science to the Public

Science.gov (United States)

Calderazzo, J.

2014-12-01

"Science is the greatest of all adventure stories," says physicist Brian Greene, author of The Elegant Universe. "It's been unfolding for thousands of years as we have sought to understand ourselves and our surroundings . . . and needs to be communicated in a manner that captures this drama." Carl Sagan and Neil deGrasse Tyson, the old and new storytelling hosts of Cosmos, would agree. So would Rachel Carson, who used one of the oldest and simplest of all story forms, the fable, to coax her readers into a complicated tale of pesticides, chemistry, and ecological succession. Silent Spring may well be the most influential science book of the last fifty years. More than ever, scientists need to communicate clearly and passionately to the public, the media, and decision-makers. Not everyone can be as articulate as a Jane Goodall or an Alan Rabinowitz. But humans are storytelling animals, and recent communications research suggests that information conveyed in story form activates more parts of the brain than when it is conveyed by bullet point or other non-narrative ways. Even a shy and retiring researcher can easily learn to use, at minimum, small and subtle techniques to find common ground with an audience who will not forget the message. Additionally, much recent communications research suggests strongly that the most memorable and effective way to coomunicate with the public is by conveying shared values or common ground. Stories--common to virtually every human society over time--inherently do that. As a literary and nonfiction writer for 40 years, and a university teacher of nonfiction and science/nature wiritng for the last 30, I know this first hand as well as through core scholarship about literature and narrative theory. Among other things, my talk will explore how some of the above science communication stars have used these sometimes-buried communication strategies--and how others can, too. Not crucial, but a brief interactive excerise I could conduct would

Integrating clinical communication with clinical reasoning and the broader medical curriculum.

Science.gov (United States)

Cary, Julie; Kurtz, Suzanne

2013-09-01

The objectives of this paper are to discuss the results of a workshop conducted at EACH 2012. Specifically, we will (1) examine the link between communication, clinical reasoning, and medical problem solving, (2) explore strategies for (a) integrating clinical reasoning, medical problem solving, and content from the broader curriculum into clinical communication teaching and (b) integrating communication into the broader curriculum, and (3) discuss benefits gained from such integration. Salient features from the workshop were recorded and will be presented here, as well as a case example to illustrate important connections between clinical communication and clinical reasoning. Potential links between clinical communication, clinical reasoning, and medical problem solving as well as strategies to integrate clinical communication teaching and the broader curricula in human and veterinary medicine are enumerated. Participants expressed enthusiasm and keen interest in integration of clinical communication teaching and clinical reasoning during this workshop, came to the idea of the interdependence of these skills easily, and embraced the rationale immediately. Valuing the importance of communication as clinical skill and embracing the interdependence between communication and thought processes related to clinical reasoning and medical problem solving will be beneficial in teaching programs. Copyright © 2013 Elsevier Ireland Ltd. All rights reserved.

A "CASE" Study on Developing Science Communication and Outreach Skills of University Graduate Student Researchers in Alaska

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Tedesche, M. E.; Conner, L.

2015-12-01

Well rounded scientific researchers are not only experts in their field, but can also communicate their work to a multitude of various audiences, including the general public and undergraduate university students. Training in these areas should ideally start during graduate school, but many programs are not preparing students to effectively communicate their work. Here, we present results from the NSF-funded CASE (Changing Alaska Science Education) program, which was funded by NSF under the auspices of the GK-12 program. CASE placed science graduate students (fellows) in K-12 classrooms to teach alongside of K-12 teachers with the goal of enhancing communication and teaching skills among graduate students. CASE trained fellows in inquiry-based and experiential techniques and emphasized the integration of art, writing, and traditional Alaska Native knowledge in the classroom. Such techniques are especially effective in engaging students from underrepresented groups. As a result of participation, many CASE fellows have reported increased skills in communication and teaching, as well as in time management. These skills may prove directly applicable to higher education when teaching undergraduate students.

A study on the effects of marketing communication using integrated marketing communication

OpenAIRE

Solmaz Sellahvarzi; Vahid Reza Mirabi; Mehdi Iran Nejad Parizi

2014-01-01

Integrated Marketing Communication (IMC) is one of the needed concepts in competitive edge. IMC is defined as a cross functional process for creating and nourishing profitable relationships with customers and other stakeholders by strategically controlling or impacting all messages sent to these groups. It ensures that all forms of communications and messages are carefully linked together. This study investigates the effectiveness of marketing communication in an Iranian automaker named Khodr...

Attitudes and perceptions of Conacyt researchers towards public communication of science and technology.

Science.gov (United States)

Sanz Merino, Noemí; Tarhuni Navarro, Daniela H

2018-06-01

This study aims to explore the perceptions and attitudes toward Public Communication of Science and Technology of the researchers of the National Council of Science and Technology (Conacyt), in order to provide a diagnosis about the ways the Mexican scientists are involved in public communication and to contribute to the visibility of researchers' needs in being able to popularize science. The results show significant differences among the researchers' opinions with respect to their perceptions about science communication, the ways they participate in PUS activities and their identified needs. In general, the researchers of Conacyt perceived public communication as very important. However, lack of time and of academic recognition stood out as determining factors in their low contribution to science popularization. We conclude that, to achieve a culture of Public Engagement in public communication of science and technology among R&D institutions, the Mexican Administration should address the above-mentioned unfavorable professional circumstances.

The lure of rationality: Why does the deficit model persist in science communication?

Science.gov (United States)

Simis, Molly J; Madden, Haley; Cacciatore, Michael A; Yeo, Sara K

2016-05-01

Science communication has been historically predicated on the knowledge deficit model. Yet, empirical research has shown that public communication of science is more complex than what the knowledge deficit model suggests. In this essay, we pose four lines of reasoning and present empirical data for why we believe the deficit model still persists in public communication of science. First, we posit that scientists' training results in the belief that public audiences can and do process information in a rational manner. Second, the persistence of this model may be a product of current institutional structures. Many graduate education programs in science, technology, engineering, and math (STEM) fields generally lack formal training in public communication. We offer empirical evidence that demonstrates that scientists who have less positive attitudes toward the social sciences are more likely to adhere to the knowledge deficit model of science communication. Third, we present empirical evidence of how scientists conceptualize "the public" and link this to attitudes toward the deficit model. We find that perceiving a knowledge deficit in the public is closely tied to scientists' perceptions of the individuals who comprise the public. Finally, we argue that the knowledge deficit model is perpetuated because it can easily influence public policy for science issues. We propose some ways to uproot the deficit model and move toward more effective science communication efforts, which include training scientists in communication methods grounded in social science research and using approaches that engage community members around scientific issues. © The Author(s) 2016.

Gap between science and media revisited: scientists as public communicators.

Science.gov (United States)

Peters, Hans Peter

2013-08-20

The present article presents an up-to-date account of the current media relations of scientists, based on a comprehensive analysis of relevant surveys. The evidence suggests that most scientists consider visibility in the media important and responding to journalists a professional duty--an attitude that is reinforced by universities and other science organizations. Scientific communities continue to regulate media contacts with their members by certain norms that compete with the motivating and regulating influences of public information departments. Most scientists assume a two-arena model with a gap between the arenas of internal scientific and public communication. They want to meet the public in the public arena, not in the arena of internal scientific communication. Despite obvious changes in science and in the media system, the orientations of scientists toward the media, as well as the patterns of interaction with journalists, have their roots in the early 1980s. Although there is more influence on public communication from the science organizations and more emphasis on strategic considerations today, the available data do not indicate abrupt changes in communication practices or in the relevant beliefs and attitudes of scientists in the past 30 y. Changes in the science-media interface may be expected from the ongoing structural transformation of the public communication system. However, as yet, there is little evidence of an erosion of the dominant orientation toward the public and public communication within the younger generation of scientists.

[Have you eaten any DNA today? Science communication during Science and Technology Week in Brazil].

Science.gov (United States)

Possik, Patricia Abrão; Shumiski, Lívia Cantisani; Corrêa, Elisete Marcia; Maia, Roberta de Assis; Medaglia, Adriana; Mourão, Lucivana Prata de Souza; Pereira, Jairo Marques Campos; Persuhn, Darlene Camati; Rufier, Myrthes; Santos, Marcelo; Sobreira, Marise; Elblink, Marcia Triunfol

2013-11-30

During the first National Science and Technology Week held in 2004, science centers and museums, universities and schools engaged in activities with the idea of divulging science to the people. Demonstrations of the extraction of DNA from fruits were conducted in supermarkets in 11 Brazilian cities by two institutions, DNA Vai à Escola and Conselho de Informação e Biotecnologia. This article describes the formation of a national network of people interested in communicating information about genetics to the lay public and the implementation of a low-cost science communication activity in different parts of the country simultaneously. It also analyzes the impact caused by this initiative and the perceptions of those involved in its organization.

Elements of Contemporary Integrated Science Curriculum: Impacts ...

African Journals Online (AJOL)

This paper acknowledged the vital roles played by integration of ideas and established the progress brought about when science is taught as a unified whole through knowledge integration which birthed integrated science as a subject in Nigerian school curriculum. The efforts of interest groups at regional, national and ...

Readiness and Acceptability of Information and Communication Technology Integration in Basic Education

Directory of Open Access Journals (Sweden)

CHARLIE P. NACARIO

2014-02-01

Full Text Available A research study was conducted to determine the readiness and acceptability of information and communication technology (ICT integration in six internet connected Public High Schools (ischools in Camarines Sur. It also aimed to determine the ICT knowledge, skills and attitude of faculty and students in ischools, ICT trainings and competencies of teachers and availability of ICT facilities in the schools and community. Purposive sampling was used in determining the respondents of the study and quantitative statistical tools such as frequency counts, percentage rates and weighted means were used in analyzing the data. Findings revealed that faculty and students in two out of the six schools were highly knowledgeable and highly skilled in ICT hardware and software components identification but only one school was found to be highly competent on ICT usage. All faculty members in one school integrated ICT in teaching English, Math, Science and TLE however, no school integrated ICT in Social Studies. The availability of ICT resources and the provision of initial ICT trainings to faculty and students in ischools contributed to ICT integration in teaching. The initial level of ICT integration in teaching is indicative of faculty and students’ readiness and acceptance of ICT tools in teaching-learning environment. Recommendations in the study were conduct of retraining courses on ICT; development of ICT-based teaching modules in Social Studies; conduct future studies that would test relationship between socio-demographic profile and ICT integration in teaching; and correlate ICT competencies of students in achievement tests in English, Math, and Science among ischools.

The "art" of science communication in undergraduate research training

Science.gov (United States)

Fatemi, F. R.; Stockwell, J.; Pinheiro, V.; White, B.

2016-12-01

Student creation of well-designed and engaging visuals in science communication can enhance their deep learning while streamlining the transmission of information to their audience. However, undergraduate research training does not frequently emphasize the design aspect of science communication. We devised and implemented a new curricular component to the Lake Champlain NSF Research Experiences for Undergraduates (REU) program in Vermont. We took a holistic approach to communication training, with a targeted module in "art and science". Components to the module included: 1) an introduction to environmental themes in fine art, 2) a photography assignment in research documentation, 3) an overview of elements of design (e.g., color, typography, hierarchy), 4) a graphic design workshop using tools in Powerpoint, and 5) an introduction to scientific illustration. As part of the REU program, students were asked to document their work through photographs, and develop an infographic or scientific illustration complementary to their research. The "art and science" training culminated with a display and critique of their visual work. We report on student responses to the "art and science" training from exit interviews and survey questions. Based on our program, we identify a set of tools that mentors can use to enhance their student's ability to engage with a broad audience.

Science communication in Brazil: A historical review and considerations about the current situation.

Science.gov (United States)

Massarani, Luisa; Moreira, Ildeu DE Castro

2016-09-01

In this paper, we present a historical overview of the science communication activities in Brazil since the nineteenth century and we analyze the current situation and its main concerns. The principal scopes and tools for science communication discussed here are the following: science centers and museums, mass media and large public events for communicating science and technology (S&T). In recent years, such activities have had a significant breakthrough in Brazil. Yet, there is still a long way to go in order to deliver a quality and extensive science and technology communication to the Brazilians as well as to achieve a suitable level of social appropriation of knowledge on S&T by the Brazilian society. Some of the main challenges that we are facing are discussed herein.

The Complexity Paradigm for Studying Human Communication: A Summary and Integration of Two Fields

Directory of Open Access Journals (Sweden)

John Sherry

2015-01-01

Full Text Available This popular quote from Hamlet might be recast for the field of communication as “There are more things in science than are dreamt of in our philosophies”. This article will review several new and strange ideas from complexity science about how the natural world is organized and how we can go about researching it. These strange ideas, (e.g., deterministic, but unpredictable systems resonate with many communication phenomena that our field has traditionally had difficulty studying. By reviewing these areas, we hope to add a new, compelling and useful way to think about science that goes beyond the current dominant philosophy of science employed in communication. Though the concepts reviewed here are difficult and often appear at odds with the dominant paradigm; they are not. Instead, this approach will facilitate research on problems of communication process and interaction that the dominant paradigm has struggled to study. Specifically, this article explores the question of process research in communication by reviewing three major paradigms of science and then delving more deeply into the most recent: complexity science. The article provides a broad overview of many of the major ideas in complexity science and how these ideas can be used to study many of the most difficult questions in communication science. It concludes with suggestions going forward for incorporating complexity science into communication.

Integration of Culturally Relevant Pedagogy Into the Science Learning Progression Framework

Science.gov (United States)

Bernardo, Cyntra

This study integrated elements of culturally relevant pedagogy into a science learning progression framework, with the goal of enhancing teachers' cultural knowledge and thereby creating better teaching practices in an urban public high school science classroom. The study was conducted using teachers, an administrator, a science coach, and students involved in science courses in public high school. Through a qualitative intrinsic case study, data were collected and analyzed using traditional methods. Data from primary participants (educators) were analyzed through identification of big ideas, open coding, and themes. Through this process, patterns and emergent ideas were reported. Outcomes of this study demonstrated that educators lack knowledge about research-based academic frameworks and multicultural education strategies, but benefit through institutionally-based professional development. Students from diverse cultures responded positively to culturally-based instruction. Their progress was further manifested in better communication and discourse with their teacher and peers, and increased academic outcomes. This study has postulated and provided an exemplar for science teachers to expand and improve multicultural knowledge, ultimately transferring these skills to their pedagogical practice.

Integrating climate change mitigation, adaptation, communication and education strategies in Matanzas Province, Cuba: A Citizen Science Approach

Science.gov (United States)

Rodriguez Bueno, R. A.; Byrne, J. M.

2015-12-01

The Environment Service Center of Matanzas (ESCM), Cuba and the University of Lethbridge are collaborating on the development of climate mitigation and adaptation programs in Matanzas province. Tourism is the largest industry in Matanzas. Protecting that industry means protecting coastal zones and conservation areas of value to tourism. These same areas are critical to protecting the landscape from global environmental change: enhanced tropical cyclones, flooding, drought and a range of other environmental change impacts. Byrne (2014) adapted a multidisciplinary methodology for climate adaptation capacity definition for the population of Nicaragua. A wide array of adaptive capacity skills and resources were integrated with agricultural crop modeling to define regions of the country where adaptive capacity development were weakest and should be improved. In Matanzas province, we are developing a series of multidisciplinary mitigation and adaptation programs that builds social science and science knowledge to expand capacity within the ESCM and the provincial population. We will be exploring increased risk due to combined watershed and tropical cyclone flooding, stresses on crops, and defining a range of possibilities in shifting from fossil fuels to renewable energy. The program will build ongoing interactions with thousands of Matanzas citizens through site visits carried out by numerous Cuban and visiting students participating in a four-month education semester with a number of Lethbridge and Matanzas faculty. These visits will also provide local citizens with better access to web-based interactions. We will evaluate mitigation and adaptive capacities in three municipalities and some rural areas across the province. Furthermore, we will explore better ways and means to communicate between the research and conservation staff and the larger population of the province.

Communicating Science to Impact Learning? A Phenomenological Inquiry into 4th and 5th Graders' Perceptions of Science Information Sources

Science.gov (United States)

Gelmez Burakgazi, Sevinc; Yildirim, Ali; Weeth Feinstein, Noah

2016-01-01

Rooted in science education and science communication studies, this study examines 4th and 5th grade students' perceptions of science information sources (SIS) and their use in communicating science to students. It combines situated learning theory with uses and gratifications theory in a qualitative phenomenological analysis. Data were gathered…

Sport science integration: An evolutionary synthesis.

Science.gov (United States)

Balagué, N; Torrents, C; Hristovski, R; Kelso, J A S

2017-02-01

The aim of the paper is to point out one way of integrating the supposedly incommensurate disciplines investigated in sports science. General, common principles can be found among apparently unrelated disciplines when the focus is put on the dynamics of sports-related phenomena. Dynamical systems approaches that have recently changed research in biological and social sciences among others, offer key concepts to create a common pluricontextual language in sport science. This common language, far from being homogenising, offers key synthesis between diverse fields, respecting and enabling the theoretical and experimental pluralism. It forms a softly integrated sports science characterised by a basic dynamic explanatory backbone as well as context-dependent theoretical flexibility. After defining the dynamic integration in living systems, unable to be captured by structural static approaches, we show the commonalities between the diversity of processes existing on different levels and time scales in biological and social entities. We justify our interpretation by drawing on some recent scientific contributions that use the same general principles and concepts, and diverse methods and techniques of data analysis, to study different types of phenomena in diverse disciplines. We show how the introduction of the dynamic framework in sport science has started to blur the boundaries between physiology, biomechanics, psychology, phenomenology and sociology. The advantages and difficulties of sport science integration and its consequences in research are also discussed.

Investigating science communication in the information age implications for public engagement and popular media

CERN Document Server

Whitelegg, Elizabeth; Scanlon, Eileen; Smidt, Sam; Thomas, Jeff

2008-01-01

How are recent policy changes affecting how scientists engage with the public? How are new technologies influencing how scientists disseminate their work and knowledge? How are new media platforms changing the way the public interact with scientific information? Investigating Science Communication in the Information Age is a collection of newly-commissioned chapters by leading science communication scholars. It addresses current theoretical, practical and policy developments in science communication, including recent calls for greater openness and transparency; and engagement and dialogue on the part of professional scientists with members of the public. It provides a timely and wide-ranging review of contemporary issues in science communication, focusing on two broad themes. The first theme critically reviews the recent dialogic turn and ascendant branding of 'public engagement with science' It addresses contemporary theoretical and conceptual issues facing science communication researchers, and draws on a r...

Integrating Business Communication Instruction and Career Services: Activities and Assessment Tools

Science.gov (United States)

Crews, Moody E.; Hemby, K. Virginia

2009-01-01

This paper is an extension of an earlier JARBI article, "Integrating University and College Career Services Programs into the Business Communication Curriculum" (Hemby & Crews, 2005). The original article provided business communication instructors with ideas for integrating career services' programs into the business communication curriculum,…

[Indicators of communication and degree of professional integration in healthcare].

Science.gov (United States)

Mola, Ernesto; Maggio, Anna; Vantaggiato, Lucia

2009-01-01

According to the chronic care model, improving the management of chronic illness requires efficient communication between health care professionals and the creation of a web of integrated healthcare The aim of this study was to identify an efficient methodology for evaluating the degree of professional integration through indicators related to communication between healthcare professionals. The following types of indicators were identified:-structure indicators to evaluate the presence of prerequisites necessary for implementing the procedures -functional indicators to quantitatively evaluate the use of communications instruments-performance indicators Defining specific indicators may be an appropriate methodology for evaluating the degree of integration and communication between health professionals, available for a bargaining system of incentives.

Using design science and artificial intelligence to improve health communication: ChronologyMD case example.

Science.gov (United States)

Neuhauser, Linda; Kreps, Gary L; Morrison, Kathleen; Athanasoulis, Marcos; Kirienko, Nikolai; Van Brunt, Deryk

2013-08-01

This paper describes how design science theory and methods and use of artificial intelligence (AI) components can improve the effectiveness of health communication. We identified key weaknesses of traditional health communication and features of more successful eHealth/AI communication. We examined characteristics of the design science paradigm and the value of its user-centered methods to develop eHealth/AI communication. We analyzed a case example of the participatory design of AI components in the ChronologyMD project intended to improve management of Crohn's disease. eHealth/AI communication created with user-centered design shows improved relevance to users' needs for personalized, timely and interactive communication and is associated with better health outcomes than traditional approaches. Participatory design was essential to develop ChronologyMD system architecture and software applications that benefitted patients. AI components can greatly improve eHealth/AI communication, if designed with the intended audiences. Design science theory and its iterative, participatory methods linked with traditional health communication theory and methods can create effective AI health communication. eHealth/AI communication researchers, developers and practitioners can benefit from a holistic approach that draws from theory and methods in both design sciences and also human and social sciences to create successful AI health communication. Copyright © 2013 Elsevier Ireland Ltd. All rights reserved.

Geoscience on television: a review of science communication literature in the context of geosciences

Science.gov (United States)

Hut, Rolf; Land-Zandstra, Anne M.; Smeets, Ionica; Stoof, Cathelijne R.

2016-06-01

Geoscience communication is becoming increasingly important as climate change increases the occurrence of natural hazards around the world. Few geoscientists are trained in effective science communication, and awareness of the formal science communication literature is also low. This can be challenging when interacting with journalists on a powerful medium like TV. To provide geoscience communicators with background knowledge on effective science communication on television, we reviewed relevant theory in the context of geosciences and discuss six major themes: scientist motivation, target audience, narratives and storytelling, jargon and information transfer, relationship between scientists and journalists, and stereotypes of scientists on TV. We illustrate each theme with a case study of geosciences on TV and discuss relevant science communication literature. We then highlight how this literature applies to the geosciences and identify knowledge gaps related to science communication in the geosciences. As TV offers a unique opportunity to reach many viewers, we hope this review can not only positively contribute to effective geoscience communication but also to the wider geoscience debate in society.

Teaching Scientists to Communicate: Evidence-Based Assessment for Undergraduate Science Education

Science.gov (United States)

Mercer-Mapstone, Lucy; Kuchel, Louise

2015-01-01

Communication skills are one of five nationally recognised learning outcomes for an Australian Bachelor of Science (BSc) degree. Previous evidence indicates that communication skills taught in Australian undergraduate science degrees are not developed sufficiently to meet the requirements of the modern-day workplace--a problem faced in the UK and…

The Model of Integrated Marketing Communication: Who has the Role to Influence Consumer Behaviour

Directory of Open Access Journals (Sweden)

Olimpia Elena Mihaela Oancea

2015-02-01

Full Text Available The purpose of this paper is proposes a theoretical framework to investigate the models of integrated marketing communication that can influence the consumer behaviour, and the development a model of integrated marketing communication. The research goals aim the following aspects: (a The analyze of the IMC concept; (b Identifying and analyzing the main models of integrated marketing communication that can influence the consumer behaviour; (c Identifying the variables that will be included in the conceptual model of integrated marketing communication proposed. A review of the integrated marketing communication literature show the fact that were developed a series models of integrated marketing communication which has the role to influence the consumer buying behavior, but these not capture the correlation between the following factors: sociological variables, external stimuli, integrated marketing communication and consumer behavior. The method used was the secondary research in order to fulfill the research objectives established. The major result of this paper consists in proposing of a new conceptual model of integrated marketing communication that captures the correlation between external stimuli - sociological variables - integrated marketing communication - consumer behavior.

New and innovative exhibition concepts at science centres using communication technologies

DEFF Research Database (Denmark)

Quistgaard, Nana; Kahr-Højland, Anne

2010-01-01

Will new communication technologies mean the death of science centres, as Bradburne predicted 12 years ago-or are they alive and kicking? And if science centres do survive, what role could they possibly play in today's society? What mechanisms underlie the development of science centres...... direction, e.g., regarding the emphasised importance of facilitating scientific literacy and critical reflection. We argue that new communication technologies hold potential to accommodate new trends and that science centres have shown to be enterprising in their use of such technologies, e.g., mobile...

Persistent Identifiers, Discoverability and Open Science (Communication)

Science.gov (United States)

Murphy, Fiona; Lehnert, Kerstin; Hanson, Brooks

2016-04-01

Early in 2016, the American Geophysical Union announced it was incorporating ORCIDs into its submission workflows. This was accompanied by a strong statement supporting the use of other persistent identifiers - such as IGSNs, and the CrossRef open registry 'funding data'. This was partly in response to funders' desire to track and manage their outputs. However the more compelling argument, and the reason why the AGU has also signed up to the Center for Open Science's Transparency and Openness Promotion (TOP) Guidelines (http://cos.io/top), is that ultimately science and scientists will be the richer for these initiatives due to increased opportunities for interoperability, reproduceability and accreditation. The AGU has appealed to the wider community to engage with these initiatives, recognising that - unlike the introduction of Digital Object Identifiers (DOIs) for articles by CrossRef - full, enriched use of persistent identifiers throughout the scientific process requires buy-in from a range of scholarly communications stakeholders. At the same time, across the general research landscape, initiatives such as Project CRediT (contributor roles taxonomy), Publons (reviewer acknowledgements) and the forthcoming CrossRef DOI Event Tracker are contributing to our understanding and accreditation of contributions and impact. More specifically for earth science and scientists, the cross-functional Coalition for Publishing Data in the Earth and Space Sciences (COPDESS) was formed in October 2014 and is working to 'provide an organizational framework for Earth and space science publishers and data facilities to jointly implement and promote common policies and procedures for the publication and citation of data across Earth Science journals'. Clearly, the judicious integration of standards, registries and persistent identifiers such as ORCIDs and International Geo Sample Numbers (IGSNs) to the research and research output processes is key to the success of this venture

Communicating Ocean Sciences to Informal Audiences (COSIA): Interim Evaluation Report

Science.gov (United States)

St. John, Mark; Phillips, Michelle; Smith, Anita; Castori, Pam

2009-01-01

Communicating Ocean Sciences to Informal Audiences (COSIA) is a National Science Foundation (NSF)-funded project consisting of seven long-term three-way partnerships between the Lawrence Hall of Science (LHS) and an informal science education institution (ISEI) partnered with an institution of higher education (IHE). Together, educators from the…

Communicating Ocean Sciences to Informal Audiences (COSIA): Final Evaluation Report

Science.gov (United States)

Phillips, Michelle; St. John, Mark

2010-01-01

Communicating Ocean Sciences to Informal Audiences (COSIA) is a National Science Foundation (NSF)-funded project consisting of six three-way partnerships between the Lawrence Hall of Science (LHS) and an informal science education institution (ISEI) partnered with an institution of higher education (IHE). Together, educators from the ISEI (often…

INTEGRATION OF BUSINESS, EDUCATION AND SCIENCE AT THE REGIONAL LEVEL FOR IMPLEMENTING THE NATIONAL TECHNOLOGICAL INITIATIVE

Directory of Open Access Journals (Sweden)

Innara Lyapina

2018-01-01

Full Text Available Current world affairs show that the post-industrial stage of development of all mature world powers’ economies is followed by creation of a new development paradigm, which is based on the economy of knowledge, science achievements, innovations, global information and communication systems, and which leads to innovative economy formation. In the context of the national innovation economy formation in the Russian Federation, prerequisites are created for integrating the efforts of business, science and education representatives to develop, produce and market high-tech products which have significant economic or social potential. And this is not only the task announced by the Russian government, but also a natural process in the country’s economy, which contributes to the increase in the integration participants’ efficiency. The result of such integrated interaction of education, science and business consists in a synergistic effect through formation of an interactive cooperation model that involves the active use of combined knowledge, ideas, technologies and other resources during innovative projects implementation. At the same time, integration processes are diverse, complex and occur in each case taking into account the integrating parties’ activity specifics. Within this framework, the goal of the research is to characterize the impact of the education, science and business integration process, on the national technological initiative implementation in the country on the whole and to study the integrating experience of these entities at the regional level. In the course of the research, the stages of the Russian national innovation economy formation process have been studied; the role of education, science and business in the National Technological Initiative implementation has been characterized; it’s been proved that educational institutions are the key link in the integration process in the chain “education – science �

Integrating Facebook in Upper Secondary Biology Instruction: A Case Study of Students' Situational Interest and Participation in Learning Communication

Science.gov (United States)

Dohn, Niels Bonderup; Dohn, Nina Bonderup

2017-12-01

The sciences are often perceived by students as irrelevant as they do not see the content of science as related to their daily lives. Web 2.0-mediated activities are characterized by user-driven content production, collaboration, and multi-way communication. It has been proposed that employing Web 2.0 in educational activities will promote richer opportunities for making learning personally meaningful, collaborative, and socially relevant. Since Facebook is already in use among youths, it potentially provides a communicative link between educational content and students' lives. The present study was conducted as a case study to provide an inductive, explorative investigation of whether and how the integration of Facebook into upper secondary biology can affect interest in biology and participation in learning communication. The results indicate that the coupling of formal and informal communication practices on Facebook serves to maintain interest and open up new learning possibilities while at the same time creating barriers to communication. These barriers are due to distractions, ethical issues, and a certain depreciation of the activities ensuing from the everydayness of Facebook as a communication platform. In conclusion, use of Facebook as an educational platform is not clearly good or bad.

Integrating Mathematics and Science: Ecology and Venn Diagrams

Science.gov (United States)

Leszczynski, Eliza; Munakata, Mika; Evans, Jessica M.; Pizzigoni, Francesca

2014-01-01

Efforts to integrate mathematics and science have been widely recognized by mathematics and science educators. However, successful integration of these two important school disciplines remains a challenge. In this article, a mathematics and science activity extends the use of Venn diagrams to a life science context and then circles back to a…

Science communication: a career where PhDs can make a difference

OpenAIRE

Irion, Robert

2015-01-01

Among careers for biologists with PhDs, science communication is one of the most diverse and rewarding pathways. Myriad options exist, from traditional journalism to new media, from writing for specialists to working in public outreach. Textbooks, mass-market books, and freelance writing that combines many of these pursuits are all viable choices. Communicating about science allows researchers to step away from the minutiae of a subdiscipline and to once again explore the breadth of science m...

The Integration of Mathematics in Middle School Science: Student and Teacher Impacts Related to Science Achievement and Attitudes Towards Integration

Science.gov (United States)

McHugh, Luisa

Contemporary research has suggested that in order for students to compete globally in the 21st century workplace, pedagogy must shift to include the integration of science and mathematics, where teachers effectively incorporate the two disciplines seamlessly. Mathematics facilitates a deeper understanding of science concepts and has been linked to improved student perception of the integration of science and mathematics. Although there is adequate literature to substantiate students' positive responses to integration in terms of attitudes, there has been little empirical data to support significant academic improvement when both disciplines are taught in an integrated method. This research study, conducted at several school districts on Long Island and New York City, New York, examined teachers' attitudes toward integration and students' attitudes about, and achievement on assessments in, an integrated 8th grade science classroom compared to students in a non-integrated classroom. An examination of these parameters was conducted to analyze the impact of the sizeable investment of time and resources needed to teach an integrated curriculum effectively. These resources included substantial teacher training, planning time, collaboration with colleagues, and administration of student assessments. The findings suggest that students had positive outcomes associated with experiencing an integrated science and mathematics curriculum, though these were only weakly correlated with teacher confidence in implementing the integrated model successfully. The positive outcomes included the ability of students to understand scientific concepts within a concrete mathematical framework, improved confidence in applying mathematics to scientific ideas, and increased agreement with the usefulness of mathematics in interpreting science concepts. Implications of these research findings may be of benefit to educators and policymakers looking to adapt integrated curricula in order to

The role by scientific publications in science communication

Directory of Open Access Journals (Sweden)

Martha Fabbri

2007-03-01

Full Text Available In their contributions to this special issue, the British science writer Jon Turney and the American scholar Bruce Lewenstein discuss the validity of the book as a means for science communication in the era of the Internet, whereas the article by Vittorio Bo deals with scientific publishing in a broader sense.

Integral Methods in Science and Engineering

CERN Document Server

Constanda, Christian

2011-01-01

An enormous array of problems encountered by scientists and engineers are based on the design of mathematical models using many different types of ordinary differential, partial differential, integral, and integro-differential equations. Accordingly, the solutions of these equations are of great interest to practitioners and to science in general. Presenting a wealth of cutting-edge research by a diverse group of experts in the field, Integral Methods in Science and Engineering: Computational and Analytic Aspects gives a vivid picture of both the development of theoretical integral techniques

Biology as an Integrating Natural Science Domain

Indian Academy of Sciences (India)

Home; Journals; Resonance – Journal of Science Education; Volume 13; Issue 3. Biology as an Integrating Natural Science Domain: A Proposal for BSc (Hons) in Integrated Biology. Kambadur Muralidhar. Classroom Volume 13 Issue 3 March 2008 pp 272-276 ...

Integration of Corporate Social Responsibility and Corporate Communication

OpenAIRE

Islam, Mohammad Nur

2017-01-01

The purpose of this study is to present a new perspective on the current practices in corporate communications and CSR which calls for an integration of social responsibility and communication activities of corporations as an opportunity of competitive advantage. More specifically, this study looks at this subject from the angle of how companies can use communications to achieve CSR goal, while CSR can be a way to attain efficacy in communication. The study is designed to examine the current ...

Integrated Marketing Communications (IMC di PT Halo Rumah Bernyanyi

Directory of Open Access Journals (Sweden)

Rebekka Rismayanti

2017-01-01

Full Text Available Abstract: This research aims to describe the effectiveness of Integrated Marketing Communication (IMC in PT Halo Rumah Bernyanyi which, from the perspective of marketing strategy, could be studied by analyzing the segmentation, targeting, and positioning. Using case-study method with in-depth interview, the result shows that the implementation of IMC at PT Halo Rumah Bernyayi is arranged in one single strategy and tend to neglect the complexities of running multi-brand family karaoke-house. This considers as ineffective because it leads to “cannibalization” among brands, especially when costumer’s targetting is overlooked before drafting the IMC plan. Keywords: Business, Integrated Marketing Communication, Marketing   Abstrak: Penelitian ini bertujuan untuk mendeskripsikan efektivitas penerapan Integrated Marketing Communications (IMC yang dilihat dari aspek segmentation, targeting dan positioning. Metode penelitian adalah studi kasus dengan menggunakan wawancara mendalam. Hasil penelitian menunjukkan bahwa penerapan IMC di PT Halo Rumah Bernyanyi dibuat dalam satu strategi dan tidak memerhatikan kompleksitas dari aspek segmentation, targeting dan positioning sebagai pedoman dasar. Langkah tersebut dinilai tidak efektif karena dapat mengakibatkan “kanibalisasi” antar brand, terlebih jika perhatian terhadap target konsumen diabaikan sebelum menyusun perencanaan IMC. Kata Kunci: Bisnis, Integrated Marketing Communications, Pemasaran

The application of "integrated marketing communications" to social marketing and health communication: organizational challenges and implications.

Science.gov (United States)

Nowak, G; Cole, G; Kirby, S; Freimuth, V; Caywood, C

1998-01-01

Influencing consumer behavior is a difficult and often resource-intensive undertaking, with success usually requiring identifying, describing, and understanding target audiences; solid product and/or service positioning relative to competitors; and significant media and communication resources. Integrated marketing communication (IMC) is a new way of organizing and managing persuasive communication tools and functions which involves realigning communications to consider the flow of information from an organization from the viewpoint of end consumers. Although the application of IMC to social marketing remains relatively unexplored, the IMC literature and recent efforts by the US Centers for Disease Prevention and Control suggest that integrated communication approaches have much to offer social marketing and health communication efforts. IMC, IMC and social marketing, and implications of IMC for public and private sector social marketing programs are discussed.

Integration versus Outsourcing in Stable Industry Equilibrium with Communication Networks

OpenAIRE

Okamoto, Yusuke

2006-01-01

For the selection of a firm's structure between vertical integration and arm's-length outsourcing, the importance of the thickness of the market had been emphasized in the previous literature. Here we take account of communication networks such as telephone, telex, fax, and the Internet. By doing so, we could illustrate the relationship between communication networks and the make-or-buy decision. With communication network technology differing in each type of firm, both vertically integrated ...

Science Communication Through Art: Objectives, Challenges, and Outcomes.

Science.gov (United States)

Lesen, Amy E; Rogan, Ama; Blum, Michael J

2016-09-01

The arts are becoming a favored medium for conveying science to the public. Tracking trending approaches, such as community-engaged learning, alongside challenges and goals can help establish metrics to achieve more impactful outcomes, and to determine the effectiveness of arts-based science communication for raising awareness or shaping public policy. Copyright © 2016 Elsevier Ltd. All rights reserved.

NASA/MSFC/NSSTC Science Communication Roundtable

Science.gov (United States)

Adams, Mitzi L.; Gallagher, D. L.; Koczor, R. J.; Whitaker, Ann F. (Technical Monitor)

2001-01-01

For the last several years the Science Directorate at Marshall Space Flight Center has carried out a diverse program of Internet-based science communication. The Directorate's Science Roundtable includes active researchers, NASA public relations, educators, and administrators. The Science@NASA award-winning family of Web sites features science, mathematics, and space news. The program includes extended stories about NASA science, a curriculum resource for teachers tied to national education standards, on-line activities for students, and webcasts of real-time events. Science stories cover a variety of space-related subjects and are expressed in simple terms everyone can understand. The sites address such questions as: what is space weather, what's in the heart of a hurricane, can humans live on Mars, and what is it like to live aboard the International Space Station? Along with a new look, the new format now offers articles organized by subject matter, such as astronomy, living in space, earth science or biology. The focus of sharing real-time science related events has been to involve and excite students and the public about science. Events have involved meteor showers, solar eclipses, natural very low frequency radio emissions, and amateur balloon flights. In some cases broadcasts accommodate active feedback and questions from Internet participants. Information will be provided about each member of the Science@NASA web sites.

Integrated marketing communications at solar energy equipment market

OpenAIRE

I.L. Litovchenko; I.A. Shkurupskaya

2013-01-01

The aim of the article. The article is devoted to the development of the concept of «integrated marketing communications», as well as its adaptation to a specific market of solar energy equipment. The theoretical development of foreign and domestic scholars in the field of IMC is considered. The aim of the article is to define the concept of «integrated marketing communications» and use them in the market of solar еnergy equipment in an information economy. The author's definition of the c...

Teaching, Practice, Feedback: 15 years of COMPASS science communication training

Science.gov (United States)

Neeley, L.; Smith, B.; McLeod, K.; English, C. A.; Baron, N.

2014-12-01

COMPASS is focused on helping scientists build the skills and relationships they need to effectively participate in public discourse. Founded in 2001 with an emphasis on ocean science, and since expanding to a broader set of environmental sciences, we have advised, coached, and/or trained thousands of researchers of all career stages. Over the years, our primary work has notably shifted from needing to persuade scientists why communication matters to supporting them as they pursue the question of what their communication goals are and how best to achieve them. Since our earliest forays into media promotion, we have evolved with the state of the science communication field. In recent years, we have adapted our approach to one that facilitates dialogue and encourages engagement, helps scientists identify the most relevant people and times to engage, tests our own assumptions, and incorporates relevant social science as possible. In this case study, we will discuss more than a decade of experience in helping scientists find or initiate and engage in meaningful conversations with journalists and policymakers.

Integration and Implementation Sciences: Building a New Specialization

Directory of Open Access Journals (Sweden)

Gabriele Bammer

2005-12-01

Full Text Available Developing a new specialization - Integration and Implementation Sciences - may be an effective way to draw together and significantly strengthen the theory and methods necessary to tackle complex societal issues and problems. This paper presents an argument for such a specialization, beginning with a brief review of calls for new research approaches that combine disciplines and interact more closely with policy and practice. It posits that the core elements of Integration and Implementation Sciences already exist, but that the field is currently characterized by fragmentation and marginalization. The paper then outlines three sets of characteristics that will delineate Integration and Implementation Sciences. First is that the specialization will aim to find better ways to deal with the defining elements of many current societal issues and problems: namely complexity, uncertainty, change, and imperfection. Second is that there will be three theoretical and methodological pillars for doing this: 1 systems thinking and complexity science, 2 participatory methods, and 3 knowledge management, exchange, and implementation. Third, operationally, Integration and Implementation Sciences will be grounded in practical application, and generally involve large-scale collaboration. The paper concludes by examining where Integration and Implementation Sciences would sit in universities, and outlines a program for further development of the field. An appendix provides examples of Integration and Implementation Sciences in action.

A Social Science Guide for Communication on Climate Change

Science.gov (United States)

St John, C.; Marx, S.; Markowitz, E.

2014-12-01

Researchers from the Center for Research on Environmental Decisions (CRED) published "The Psychology of Climate Change Communication: A Guide for Scientists, Journalists, Educators, Political Aides, and the Interested Public" in 2009. This landmark guide provided climate change communicators a synthesis of the social science research that was pertinent to understanding how people think about climate change and how the practice could be improved. In the fall of 2014 this guide will be rereleased, with a new title, and in a partnership between CRED and ecoAmerica. The updated guide addresses how and why Americans respond in certain ways to climate change and explains how communicators can apply best practices to their own work. The guide, which includes research from a range of social science fields including psychology, anthropology, communications, and behavioral economics, is designed to be useful for experienced and novice communicators alike. Included in the guide are strategies to boost engagement, common mistakes to avoid, and best practices that organizations around the world have used to meaningfully engage individuals and groups on climate change. The proposed presentation will provide an overview of the main findings and tips from the 2014 climate change communication guide. It will provide a deeper look at a few of the key points that are crucial for increasing audience engagement with climate change including understanding how identity shapes climate change, how to lead with solutions, and how to bring the impacts of climate change close to home. It will highlight tips for motivating positive behavior change that will lead people down the path toward solutions. Finally, it will address the benefits and challenges associated with producing a communication guide and insight into synthesizing social science research findings into a usable format for a variety of audiences.

Integrated School of Ocean Sciences: Doctoral Education in Marine Sciences in Kiel

Science.gov (United States)

Bergmann, Nina; Basse, Wiebke; Prigge, Enno; Schelten, Christiane; Antia, Avan

2016-04-01

Marine research is a dynamic thematic focus in Kiel, Germany, uniting natural scientists, economists, lawyers, philosophers, artists and computing and medical scientists in frontier research on the scientific, economic and legal aspects of the seas. The contributing institutions are Kiel University, GEOMAR Helmholtz Centre for Ocean Research Kiel, Kiel Institute for the World Economy and Muthesius University in Kiel. Marine science education in Kiel trains young scientists to investigate the role of the oceans in global change, risks arising from ocean usage and sustainable management of living and non-living marine resources. Basic fundamental research is supplemented with applied science in an international framework including partners from industry and public life. The Integrated School of Ocean Sciences (ISOS) established through the Cluster of Excellence "The Future Ocean", funded within the German Excellence Initiative, provides PhD candidates in marine sciences with interdisciplinary education outside of curricular courses. It supports the doctoral candidates through supplementary training, a framework of supervision, mentoring and mobility, the advisors through transparency and support of doctoral training in their research proposals and the contributing institutions by ensuring quality, innovation and excellence in marine doctoral education. All PhD candidates financed by the Helmholtz Research School for Ocean System Science and Technology (HOSST) and the Collaborative Research Centre 754 "Climate-biogeochemical interactions in the tropical ocean" (SFB 754) are enrolled at the ISOS and are integrated into the larger peer community. Over 150 PhD candidate members from 6 faculties form a large interdisciplinary network. At the ISOS, they sharpen their scientific profile, are challenged to think beyond their discipline and equip themselves for life after a PhD through early exposure to topics beyond research (e.g. social responsibility, public communication

Constructing "Authentic" Science: Results from a University/High School Collaboration Integrating Digital Storytelling and Social Networking

Science.gov (United States)

Olitsky, Stacy; Becker, Elizabeth A.; Jayo, Ignacio; Vinogradov, Philip; Montcalmo, Joseph

2018-02-01

This study explores the implications of a redesign of a college course that entailed a new partnership between a college neuroscience classroom and a high school. In this course, the college students engaged in original research projects which included conducting brain surgery and behavioural tests on rats. They used digital storytelling and social networking to communicate with high school students and were visited by the students during the semester. The aims of the redesign were to align the course with science conducted in the field and to provide opportunities to disseminate scientific knowledge through emerging technologies. This study investigates the impact of these innovations on the college and high school students' perceptions of authentic science, including their relationship with science-centred communities. We found that these collaborative tools increased college students' perceptions that authentic science entailed communication with the general public, in addition to supporting prior perceptions of the importance of conducting experiments and presenting results to experts. In addition, the view of science as high-status knowledge was attenuated as students integrated non-formal communication practices into presentations, showing the backstage process of learning, incorporating music and youth discourse styles, and displaying emotional engagement. An impact of these hybrid presentation approaches was an increase in the high school students' perceptions of the accessibility of laboratory science. We discuss how the use of technologies that are familiar to youth, such as iPads, social networking sites, and multimedia presentations, has the potential to prioritize students' voices and promote a more inclusive view of science.

Integration of quantum key distribution and private classical communication through continuous variable

Science.gov (United States)

Wang, Tianyi; Gong, Feng; Lu, Anjiang; Zhang, Damin; Zhang, Zhengping

2017-12-01

In this paper, we propose a scheme that integrates quantum key distribution and private classical communication via continuous variables. The integrated scheme employs both quadratures of a weak coherent state, with encrypted bits encoded on the signs and Gaussian random numbers encoded on the values of the quadratures. The integration enables quantum and classical data to share the same physical and logical channel. Simulation results based on practical system parameters demonstrate that both classical communication and quantum communication can be implemented over distance of tens of kilometers, thus providing a potential solution for simultaneous transmission of quantum communication and classical communication.

Integrated Marketing Communications: A New Master's Degree Concept.

Science.gov (United States)

Caywood, Clarke; Ewing, Raymond

1991-01-01

Describes how separate graduate degree programs have been fused into an integrated marketing communications program at Northwestern University. Discusses the five-quarter program that includes a core of new marketing communications planning and management classes, professional specialization classes in corporate public relations, advertising, and…

A MODEL FOR INTEGRATED SOFTWARE TO IMPROVE COMMUNICATION POLICY IN DENTAL TECHNICAL LABS

Directory of Open Access Journals (Sweden)

Minko M. Milev

2017-06-01

Full Text Available Introduction: Integrated marketing communications (IMC are all kinds of communications between organisations and customers, partners, other organisations and society. Aim: To develop and present an integrated software model, which can improve the effectiveness of communications in dental technical services. Material and Methods: The model of integrated software is based on recommendations of a total of 700 respondents (students of dental technology, dental physicians, dental technicians and patients of dental technical laboratories in Northeastern Bulgaria. Results and Discussion: We present the benefits of future integrated software to improve the communication policy in the dental technical laboratory that meets the needs of fast cooperation and well-built communicative network between dental physicians, dental technicians, patients and students. Conclusion: The use of integrated communications could be a powerful unified approach to improving the communication policy between all players at the market of dental technical services.

Effects of top management involvement in integrated marketing communications

Directory of Open Access Journals (Sweden)

Nina Hočevar

2007-12-01

Full Text Available There is scarce empirical evidence in the academic literature of how top management involvement influences the degree of integrated marketing communications. At the same time, some authors believe that this relationship should be explored more extensively.In this paper we present one possible approach to investigating the relationship between top management involvement and the degree of integrated marketing communications. Our research established that a greater involvement of top management in marketing communications could be associated with a higher degree of IMC. Investigating the relationship between management and IMC is indeed at a very early stage. We suggest that this study has provided a basis for future research on the relationship between top management involvement in marketing communications and the degree of IMC.

Communicating science a practical guide for engineers and physical scientists

CERN Document Server

Boxman, Raymond

2017-01-01

Read this book before you write your thesis or journal paper! Communicating Science is a textbook and reference on scientific writing oriented primarily at researchers in the physical sciences and engineering. It is written from the perspective of an experienced researcher. It draws on the authors' experience of teaching and working with both native English speakers and English as a Second Language (ESL) writers. For the range of topics covered, this book is relatively short and tersely written, in order to appeal to busy researchers.Communicating Science offers comprehensive guidance on: Graduate students and early career researchers will be guided through the researcher's basic communication tasks: writing theses, journal papers, and internal reports, presenting lectures and posters, and preparing research proposals. Extensive best practice examples and analyses of common problems are presented. Advanced researchers who aim to commercialize their research results will be introduced to business plans and pat...

Using Twitter to communicate conservation science from a professional conference.

Science.gov (United States)

Bombaci, Sara P; Farr, Cooper M; Gallo, H Travis; Mangan, Anna M; Stinson, Lani T; Kaushik, Monica; Pejchar, Liba

2016-02-01

Scientists are increasingly using Twitter as a tool for communicating science. Twitter can promote scholarly discussion, disseminate research rapidly, and extend and diversify the scope of audiences reached. However, scientists also caution that if Twitter does not accurately convey science due to the inherent brevity of this media, misinformation could cascade quickly through social media. Data on whether Twitter effectively communicates conservation science and the types of user groups receiving these tweets are lacking. To address these knowledge gaps, we examined live tweeting as a means of communicating conservation science at the 2013 International Congress for Conservation Biology (ICCB). We quantified and compared the user groups sending and reading live tweets. We also surveyed presenters to determine their intended audiences, which we compared with the actual audiences reached through live tweeting. We also asked presenters how effectively tweets conveyed their research findings. Twitter reached 14 more professional audience categories relative to those attending and live tweeting at ICCB. However, the groups often reached through live tweeting were not the presenters' intended audiences. Policy makers and government and non-governmental organizations were rarely reached (0%, 4%, and 6% of audience, respectively), despite the intent of the presenters. Plenary talks were tweeted about 6.9 times more than all other oral or poster presentations combined. Over half the presenters believed the tweets about their talks were effective. Ineffective tweets were perceived as vague or missing the presenters' main message. We recommend that presenters who want their science to be communicated accurately and broadly through Twitter should provide Twitter-friendly summaries that incorporate relevant hashtags and usernames. Our results suggest that Twitter can be used to effectively communicate speakers' findings to diverse audiences beyond conference walls. © 2015

Public Science Education and Outreach as a Modality for Teaching Science Communication Skills to Undergraduates

Science.gov (United States)

Arion, Douglas; OConnell, Christine; Lowenthal, James; Hickox, Ryan C.; Lyons, Daniel

2018-01-01

The Alan Alda Center for Communicating Science at Stony Brook University is working with Carthage College, Dartmouth College, and Smith College, in partnership with the Appalachian Mountain Club, to develop and disseminate curriculum to incorporate science communication education into undergraduate science programs. The public science education and outreach program operating since 2012 as a partnership between Carthage and the Appalachian Mountain Club is being used as the testbed for evaluating the training methods. This talk will review the processes that have been developed and the results from the first cohort of students trained in these methods and tested during the summer 2017 education and outreach efforts, which reached some 12,000 members of the public. A variety of evaluation and assessment tools were utilized, including surveys of public participants and video recording of the interactions of the students with the public. This work was supported by the National Science Foundation under grant number 1625316.

Integrating Communication Best Practices in the Third National Climate Assessment

Science.gov (United States)

Hassol, S. J.

2014-12-01

Modern climate science assessments now have a history of nearly a quarter-century. This experience, together with important advances in relevant social sciences, has greatly improved our ability to communicate climate science effectively. As a result, the Third National Climate Assessment (NCA) was designed to be truly accessible and useful to all its intended audiences, while still being comprehensive and scientifically accurate. At a time when meeting the challenge of climate change is increasingly recognized as an urgent national and global priority, the NCA is proving to be valuable to decision-makers, the media, and the public. In producing this latest NCA, a communication perspective was an important part of the process from the beginning, rather than an afterthought as has often been the case with scientific reports. Lessons learned from past projects and science communications research fed into developing the communication strategy for the Third NCA. A team of editors and graphic designers worked closely with the authors on language, graphics, and photographs throughout the development of the report, Highlights document, and other products. A web design team helped bring the report to life online. There were also innovations in outreach, including a network of organizations intended to extend the reach of the assessment by engaging stakeholders throughout the process. Professional slide set development and media training were part of the preparation for the report's release. The launch of the NCA in May 2014 saw widespread and ongoing media coverage, continued references to the NCA by decision-makers, and praise from many quarters for its excellence in making complex science clear and accessible. This NCA is a professionally crafted report that exemplifies best practices in 21st century communications.

Integrated marketing communications paradigm in digital environment: The five pillars of integration

OpenAIRE

Rakić Beba; Rakić Mira

2014-01-01

This paper is focused on the paradigm of integrated marketing communications (IMC) in digital environment. The integration is analysed through five aspects. First, integration in terms of media; it means that IMC are performed through the mix of traditional media (print - newspapers, magazines; radio; television; direct-response media - telephone, direct mail, catalogue marketing; billboards; other 'specific media': product - especially brand, packaging; price; place; people; process; physica...

The Hands-On Guide For Science Communicators A Step-By-Step Approach to Public Outreach

CERN Document Server

Christensen, Lars Lindberg

2007-01-01

Lars Lindberg Christensen is a science communication specialist and works in Munich, Germany, as head of communication for the NASA/ESA Hubble Space Telescope in Europe. Many people know something about communication – it is after all an innate human ability – but a full comprehension of how to do science communication effectively is not acquired easily. This Guide touches upon all aspects of science communication, revealing a tightly interwoven fabric of issues: product types, target groups, written communication, visual communication, validation processes, practices of efficient workflow, distribution, promotion, advertising and much more. New science communicators will find this Guide both helpful and inspirational. "I am overwhelmed at how thorough and how well thought-through this book is. Even with my regular relationships with popular communication and with public relations officers, I hadn’t realized how well documented the field could be until I saw it done here." -Jay M. Pasachoff, Williams Co...

Using and choosing digital health technologies: a communications science perspective.

Science.gov (United States)

Ovretveit, John; Wu, Albert; Street, Richard; Thimbleby, Harold; Thilo, Friederike; Hannawa, Annegret

2017-03-20

Purpose The purpose of this paper is to explore a non-technical overview for leaders and researchers about how to use a communications perspective to better assess, design and use digital health technologies (DHTs) to improve healthcare performance and to encourage more research into implementation and use of these technologies. Design/methodology/approach Narrative overview, showing through examples the issues and benefits of introducing DHTs for healthcare performance and the insights that communications science brings to their design and use. Findings Communications research has revealed the many ways in which people communicate in non-verbal ways, and how this can be lost or degraded in digitally mediated forms. These losses are often not recognized, can increase risks to patients and reduce staff satisfaction. Yet digital technologies also contribute to improving healthcare performance and staff morale if skillfully designed and implemented. Research limitations/implications Researchers are provided with an introduction to the limitations of the research and to how communications science can contribute to a multidisciplinary research approach to evaluating and assisting the implementation of these technologies to improve healthcare performance. Practical implications Using this overview, managers are more able to ask questions about how the new DHTs will affect healthcare and take a stronger role in implementing these technologies to improve performance. Originality/value New insights into the use and understanding of DHTs from applying the new multidiscipline of communications science. A situated communications perspective helps to assess how a new technology can complement rather than degrade professional relationships and how safer implementation and use of these technologies can be devised.

Science communication at scientific societies.

Science.gov (United States)

Braha, Jeanne

2017-10-01

Scientific societies can play a key role in bridging the research and practice of scientists' engagement of public audiences. Societies are beginning to support translation of science communication research, connections between scientists and audiences, and the creation of opportunities for scientists to engage publics without extensive customization. This article suggests roles, strategies, and mechanisms for scientific societies to promote and enhance their member's engagement of public audiences. Copyright © 2017 Elsevier Ltd. All rights reserved.

Science and the media alternative routes in scientific communication

CERN Document Server

Bucchi, Massimiano

1998-01-01

In the days of global warming and BSE, science is increasingly a public issue. This book provides a theoretical framework which allows us to understand why and how scientists address the general public. The author develops the argument that turning to the public is not simply a response to inaccurate reporting by journalists or to public curiosity, nor a wish to gain recognition and additional funding. Rather, it is a tactic to which the scientific community are pushed by certain "internal" crisis situations. Bucchi examines three cases of scientists turning to the public: the cold fusion case, the COBE/Big Bang issue and Louis Pasteur's public demonstration of the anthrax vaccine, a historical case of "public science." Finally, Bucchi presents his unique model of communications between science and the public, carried out through the media. This is a thoughtful and wide-ranging treatment of complex contemporary issues, touching upon the history and sociology of science, communication and media studies. Bucchi...

Communicating Ocean Sciences to Informal Audiences (COSIA): Universities, Oceanographic Institutions, Science Centers and Aquariums Working Together to Improve Ocean Education and Public Outreach

Science.gov (United States)

Glenn, S.; McDonnell, J.; Halversen, C.; Zimmerman, T.; Ingram, L.

2007-12-01

Ocean observatories have already demonstrated their ability to maintain long-term time series, capture episodic events, provide context for improved shipboard sampling, and improve accessibility to a broader range of participants. Communicating Ocean Sciences, an already existing college course from COSEE-California has demonstrated its ability to teach future scientists essential communication skills. The NSF-funded Communicating Ocean Sciences to Informal Audiences (COSIA) project has leveraged these experiences and others to demonstrate a long-term model for promoting effective science communication skills and techniques applicable to diverse audiences. The COSIA effort is one of the pathfinders for ensuring that the new scientific results from the increasing U.S. investments in ocean observatories is effectively communicated to the nation, and will serve as a model for other fields. Our presentation will describe a long-term model for promoting effective science communication skills and techniques applicable to diverse audiences. COSIA established partnerships between informal science education institutions and universities nationwide to facilitate quality outreach by scientists and the delivery of rigorous, cutting edge science by informal educators while teaching future scientists (college students) essential communication skills. The COSIA model includes scientist-educator partnerships that develop and deliver a college course that teaches communication skills through the understanding of learning theory specifically related to informal learning environments and the practice of these skills at aquariums and science centers. The goals of COSIA are to: provide a model for establishing substantive, long-term partnerships between scientists and informal science education institutions to meet their respective outreach needs; provide future scientists with experiences delivering outreach and promoting the broader impact of research; and provide diverse role models

Integrating communication theory and practice: Successes and challenges in boundary-spanning work

Science.gov (United States)

Weiss, M.; Fallon Lambert, K.

2014-12-01

The Science Policy Exchange (SPE) is a consortium of leaders in ecosystem research united to facilitate science from innovation to impact. In our unique model, we catalyze actionable science on pressing environmental issues such as climate change, and undertake comprehensive stakeholder engagement, public communication, and policy outreach. Built on more than 10 years of experience creating programs at the interface of science and policy at Hubbard Brook, Harvard Forest, and other LTER sites, we apply science communication research to practice in various ways depending on the context and problem being addressed. In keeping with the research on co-production and the importance of establishing credibility, salience, and legitimacy, we engage stakeholders from the outset of each project. Stakeholders and scientists collaborate to define the scope of the project, frame questions relevant to society, and define communication products to meet their needs. To promote broader distribution and uptake, we combine message development, storytelling, and media training to craft and deliver relatable stories that tap into news values and human values. Three recent SPE successes include: (1) Wildlands and Woodlands: A regional forest conservation report released in 2010 that generated 137 media stories and influenced land conservation policy, (2) Changes to the Land: A suite of communication products developed in 2013 for a landscape scenarios project in Massachusetts that saturated the state's media markets and have been widely cited by policymakers, and (3) Co-benefits of Carbon Standards: A national air quality report released in 2014 that was cited in 76 media stories and helped reframe the national debate on carbon dioxide emissions standards in terms of their potential local health and environmental benefits. We will describe our successful applications of science communication research and discuss several critical disconnections between research and practice. These include

Gap between science and media revisited: Scientists as public communicators

Science.gov (United States)

Peters, Hans Peter

2013-01-01

The present article presents an up-to-date account of the current media relations of scientists, based on a comprehensive analysis of relevant surveys. The evidence suggests that most scientists consider visibility in the media important and responding to journalists a professional duty—an attitude that is reinforced by universities and other science organizations. Scientific communities continue to regulate media contacts with their members by certain norms that compete with the motivating and regulating influences of public information departments. Most scientists assume a two-arena model with a gap between the arenas of internal scientific and public communication. They want to meet the public in the public arena, not in the arena of internal scientific communication. Despite obvious changes in science and in the media system, the orientations of scientists toward the media, as well as the patterns of interaction with journalists, have their roots in the early 1980s. Although there is more influence on public communication from the science organizations and more emphasis on strategic considerations today, the available data do not indicate abrupt changes in communication practices or in the relevant beliefs and attitudes of scientists in the past 30 y. Changes in the science–media interface may be expected from the ongoing structural transformation of the public communication system. However, as yet, there is little evidence of an erosion of the dominant orientation toward the public and public communication within the younger generation of scientists. PMID:23940312

The Underreported Use of Integrated Marketing Communication by Smaller Businesses.

Science.gov (United States)

Johnson, Ed

This research suggests integrated marketing communication (IMC) is widely used by small business. In a survey of Midwest businesses, it was found that smaller business tend to integrate their marketing communication to the same extent as do larger businesses. Their advertising, P.R., and sales promotion are as likely to present a unified message,…

Bridging the Gap: Embedding Communication Courses in the Science Undergraduate Curriculum

Science.gov (United States)

Jandciu, Eric; Stewart, Jaclyn J.; Stoodley, Robin; Birol, Gülnur; Han, Andrea; Fox, Joanne A.

2015-01-01

The authors describe a model for embedding science communication into the science curriculum without displacing science content. They describe the rationale, development, design, and implementation of two courses taught by science faculty addressing these criteria. They also outline the evaluation plan for these courses, which emphasize broad…

Science, news, and the public tackling the 'red shift' in science communication

CERN Document Server

Nguyen, An; Thompson, Shelley

2019-01-01

As the rate of scientific discoveries and developments accelerates, it becomes increasingly difficult to understand and relate these events to our everyday lives. The day-to-day activities of science now lie obscured behind an ever-thickening screen of corporate, civil and military secrecy, whilst the news media the only major space left for public engagement in science development represent it in a way that tends to drive people away from science rather than attract them to its issues and debates. This book explores this shift in science news communication. It demonstrates that journalism needs to change the way it deals with science altering its traditional mindsets and abandoning its much discredited techniques if it is to maintain or regain its role as a principal force that encourages discussion and understanding of science in the public sphere."

Integrated Communications and Practitioners' Perceived Needs.

Science.gov (United States)

Rose, Patricia B.; Miller, Debra A.

1993-01-01

Finds little or no difference in the interest of small market advertising and public relations practitioners in professional courses. Lends support to the idea of a common curriculum (an Integrated Marketing Communications program) to fulfill the educational needs of both groups. (SR)

Promoting open access to science through effective communication

Science.gov (United States)

Egger, A. E.

2006-12-01

Geology is a difficult subject to communicate effectively. Many people associate geology with memorizing rock and mineral names and not with dynamic earth processes. Even more challenging for the non-geologist is the concept of deep time, and why processes that happened millions of years ago are important to us today. Additionally, many people view science itself as inaccessible and difficult. And yet, geology is a naturally accessible subject, as it is all around us. In order to communicate effectively, geologists must convince others that their work is both accessible and relevant, even though it may not directly generate economic benefits or lend insight into solutions for our modern problems like climate change. As scientists, we know the connections are there, but convincing others requires creating face-to-face, positive interactions through the use of active techniques to help bring the audience to an understanding of the process of science in addition to the subject matter itself. My overarching motive for creating and participating in communication activities with a broad audience is thus to demonstrate that science is accessible to everyone, that a scientific way of thinking can be both fun and useful, and that a little knowledge about geology can give you a new perspective on the world. Using this motivation as a guiding principle regardless of the specific audience, two techniques are important to make the communication effective. First, whenever possible, I conduct activities in the field (broadly speaking), or at least bring the field into the talk, and model the scientific process by asking for participation. This allows the audience to fully understand how geologic work is done, including the mundane and the mistakes. Second, I take my audience seriously, including all questions and observations, in order to build confidence in everyone that they are able to contribute to and understand both geology and the scientific process in general. Despite the

Stepping Up: Empowering Science Communicators at UW's College of the Environment

Science.gov (United States)

Meyer, J. J.; Graumlich, L. J.; McCarthy, M. M.

2017-12-01

At the University of Washington's College of the Environment, we strive to expand the reach of our science through better communication. While sharing science broadly is often handled through a press office, there are other avenues for disseminating research results that impact society. By empowering scientists to speak authentically about their work and why it matters, we can daylight new outlets and connections where their work can create change in our world. Scientists are experts at sharing their findings with peers, yet available pathways to reaching broader audiences can often be a black box. On the advice of a Science Communication Task Force and guided by college leadership, we launched a science communication program in 2014 as a vehicle to assist our researchers. Whether the goal is to increase public appreciation for science or help shape natural resource policy, we provide support to amplify the impact of our scientist's work. This includes events and networking opportunities, trainings and workshops, one-on-one coaching and consulting, and making connections to outlets where their work can have impact. We continue to refine and expand our program, striking a balance between creating a solid foundation of best communication practices while offering resources to address current needs of the day. We will share the successes and challenges of our program and demonstrate how our model can be implemented at other institutions.

Institutional repository in communication: the REPOSCOM project implemented in the digital libraries federation of communication science

Directory of Open Access Journals (Sweden)

Sueli Mara Soares Pinto Ferreira

2007-01-01

Full Text Available Considering the conceptualization, characterization and context of the institutional repositories (IR this paper discuss the procedures, policies and strategies delineated to the implementation of IR in a research environment. The object of discussion is the project called Reposcom - Institutional Repository of Intercom (Brazilian Society of Interdisciplinary Studies of Communication – which is part of a broader project managed by the Portcom – Information Network in Communication Sciences of Countries of Portuguese Language – and called Digital Libraries Federation in the Communication Sciences. Aiming to share the knowledge and experience acquired with the implementation of the Reposcom, this paper describes its work activities, the decisions made, the customization of the software DSpace (the technological solution and the initial results achieved with the project.

Master in science communication: an overview (Italian original version

Directory of Open Access Journals (Sweden)

Donato Ramani

2009-03-01

Full Text Available Science, politics, industry, media, state-run and private organisations, private citizens: everyone has their own demands, their own heritage of knowledge, thoughts, opinions, aspirations, needs. Different worlds that interact, question one another, discuss; in one word: they communicate. It is a complicated process that requires professionals «who clearly understand the key aspects of the transmission of scientific knowledge to society through the different essential communication channels for multiple organizations». The purpose of this commentary is to cast some light upon the goals, the philosophy and the organisation behind some European and extra-European Master’s degrees in science communication. We have asked the directors of each of them to describe their founding elements, their origins, their specific features, their structure, their goals, the reasons why they were established and the evolution they have seen over their history.

In Science Communication, why does the Idea of a Public Deficit Always Return?

DEFF Research Database (Denmark)

Meyer, Gitte

2016-01-01

For centuries, science communication has been widely perceived, irrespective of context, as a didactic enterprise. That understanding does not accommodate a political category of science communication, featuring citizens on an equal footing – some of them scientists – who share responsibility...

Minerva: An Integrated Geospatial/Temporal Toolset for Real-time Science Decision Making and Data Collection

Science.gov (United States)

Lees, D. S.; Cohen, T.; Deans, M. C.; Lim, D. S. S.; Marquez, J.; Heldmann, J. L.; Hoffman, J.; Norheim, J.; Vadhavk, N.

2016-12-01

Minerva integrates three capabilities that are critical to the success of NASA analogs. It combines NASA's Exploration Ground Data Systems (xGDS) and Playbook software, and MIT's Surface Exploration Traverse Analysis and Navigation Tool (SEXTANT). Together, they help to plan, optimize, and monitor traverses; schedule and track activity; assist with science decision-making and document sample and data collection. Pre-mission, Minerva supports planning with a priori map data (e.g., UAV and satellite imagery) and activity scheduling. During missions, xGDS records and broadcasts live data to a distributed team who take geolocated notes and catalogue samples. Playbook provides live schedule updates and multi-media chat. Post-mission, xGDS supports data search and visualization for replanning and analysis. NASA's BASALT (Biologic Analog Science Associated with Lava Terrains) and FINESSE (Field Investigations to Enable Solar System Science and Exploration) projects use Minerva to conduct field science under simulated Mars mission conditions including 5 and 15 minute one-way communication delays. During the recent BASALT-FINESSE mission, two field scientists (EVA team) executed traverses across volcanic terrain to characterize and sample basalts. They wore backpacks with communications and imaging capabilities, and carried field portable spectrometers. The Science Team was 40 km away in a simulated mission control center. The Science Team monitored imaging (video and still), spectral, voice, location and physiological data from the EVA team via the network from the field, under communication delays. Minerva provided the Science Team with a unified context of operations at the field site, so they could make meaningful remote contributions to the collection of 10's of geotagged samples. Minerva's mission architecture will be presented with technical details and capabilities. Through the development, testing and application of Minerva, we are defining requirements for the

Horizontal integration of the basic sciences in the chiropractic curriculum.

Science.gov (United States)

Ward, Kevin P

2010-01-01

Basic science curricula at most chiropractic colleges consist of courses (eg, general anatomy, physiology, biochemistry, etc) that are taught as stand-alone content domains. The lack of integration between basic science disciplines causes difficulties for students who need to understand how the parts function together as an integrated whole and apply this understanding to solving clinical problems. More horizontally integrated basic science curricula could be achieved by several means: integrated Part I National Board of Chiropractic Examiners questions, a broader education for future professors, an increased emphasis on integration within the current model, linked courses, and an integrated, thematic basic science curriculum. Horizontally integrating basic science curricula would require significant efforts from administrators, curriculum committees, and instructional faculty. Once in place this curriculum would promote more clinically relevant learning, improved learning outcomes, and superior vertical integration.

Horizontal Integration of the Basic Sciences in the Chiropractic Curriculum

Science.gov (United States)

Ward, Kevin P.

2010-01-01

Basic science curricula at most chiropractic colleges consist of courses (eg, general anatomy, physiology, biochemistry, etc) that are taught as stand-alone content domains. The lack of integration between basic science disciplines causes difficulties for students who need to understand how the parts function together as an integrated whole and apply this understanding to solving clinical problems. More horizontally integrated basic science curricula could be achieved by several means: integrated Part I National Board of Chiropractic Examiners questions, a broader education for future professors, an increased emphasis on integration within the current model, linked courses, and an integrated, thematic basic science curriculum. Horizontally integrating basic science curricula would require significant efforts from administrators, curriculum committees, and instructional faculty. Once in place this curriculum would promote more clinically relevant learning, improved learning outcomes, and superior vertical integration. PMID:21048882

The germs of terror – Bioterrorism and science communication after September 11

Directory of Open Access Journals (Sweden)

Maria Chiara Montani

2006-09-01

Full Text Available The attacks of September 11 2001 and in particular, the sending of letters containing anthrax spores the following October had a profound effect on society, and at the same time on science and its communicative mechanisms. Through a quanto-qualitative analysis of articles taken from four publications: two daily newspapers, the Corriere della Sera from Italy and the New York Times from the United States and two science magazines, Science and Nature, we have shown how the aforementioned events provoked the emergence of media attention regarding bioterrorism. A closer reading of the articles shows that today, science – including that found in science magazines – is closely related to politics, economics and the debate over the freedom to practice communicate. The very mechanisms of communication between scientists were changed as a result of this debate, as can be seen from the signing of the Denver Declaration in February 2003, which brought about the preventative self-censorship of publication of biomedical research findings.

Reflections on Communicating Science during the Canterbury Earthquake Sequence of 2010-2011, New Zealand

Science.gov (United States)

Wein, A. M.; Berryman, K. R.; Jolly, G. E.; Brackley, H. L.; Gledhill, K. R.

2015-12-01

The 2010-2011 Canterbury Earthquake Sequence began with the 4th September 2010 Darfield earthquake (Mw 7.1). Perhaps because there were no deaths, the mood of the city and the government was that high standards of earthquake engineering in New Zealand protected us, and there was a confident attitude to response and recovery. The demand for science and engineering information was of interest but not seen as crucial to policy, business or the public. The 22nd February 2011 Christchurch earthquake (Mw 6.2) changed all that; there was a significant death toll and many injuries. There was widespread collapse of older unreinforced and two relatively modern multi-storey buildings, and major disruption to infrastructure. The contrast in the interest and relevance of the science could not have been greater compared to 5 months previously. Magnitude 5+ aftershocks over a 20 month period resulted in confusion, stress, an inability to define a recovery trajectory, major concerns about whether insurers and reinsurers would continue to provide cover, very high levels of media interest from New Zealand and around the world, and high levels of political risk. As the aftershocks continued there was widespread speculation as to what the future held. During the sequence, the science and engineering sector sought to coordinate and offer timely and integrated advice. However, other than GeoNet, the national geophysical monitoring network, there were few resources devoted to communication, with the result that it was almost always reactive. With hindsight we have identified the need to resource information gathering and synthesis, execute strategic assessments of stakeholder needs, undertake proactive communication, and develop specific information packages for the diversity of users. Overall this means substantially increased resources. Planning is now underway for the science sector to adopt the New Zealand standardised CIMS (Coordinated Incident Management System) structure for

The nuts and bolts of evaluating science communication activities.

Science.gov (United States)

Spicer, Suzanne

2017-10-01

Since 2008 there has been a focus on fostering a culture of public engagement in higher education plus an impact agenda that demands scientists provide evidence of how their work, including their science communication, is making a difference. Good science communication takes a significant amount of time to plan and deliver so how can you improve what you are doing and demonstrate if you are having an impact? The answer is to evaluate. Effective evaluation needs to be planned so this paper takes you step by step through the evaluation process, illustrated using specific examples. Crown Copyright © 2017. Published by Elsevier Ltd. All rights reserved.

A New Era of Science Education: Science Teachers' Perceptions and Classroom Practices of Science, Technology, Engineering, and Mathematics (STEM) Integration

Science.gov (United States)

Wang, Hui-Hui

Quality STEM education is the key in helping the United States maintain its lead in global competitiveness and in preparing for new economic and security challenges in the future. Policymakers and professional societies emphasize STEM education by legislating the addition of engineering standards to the existing science standards. On the other hand, the nature of the work of most STEM professionals requires people to actively apply STEM knowledge to make critical decisions. Therefore, using an integrated approach to teaching STEM in K-12 is expected. However, science teachers encounter numerous difficulties in adapting the new STEM integration reforms into their classrooms because of a lack of knowledge and experience. Therefore, high quality STEM integration professional development programs are an urgent necessity. In order to provide these high quality programs, it is important to understand teachers' perceptions and classroom practices regarding STEM integration. A multiple-case study was conducted with five secondary school science teachers in order to gain a better understanding of teachers' perceptions and classroom practices in using STEM integration. This study addresses the following research questions: 1) What are secondary school science teachers' practices of STEM integration? 2) What are secondary science teachers' overall perceptions of STEM integration? and 3) What is the connection between secondary science teachers' perceptions and understanding of STEM integration with their classroom practices? This research aims to explore teachers' perceptions and classroom practices in order to set up the baseline for STEM integration and also to determine STEM integration professional development best practices in science education. Findings from the study provide critical data for making informed decision about the direction for STEM integration in science education in K-12.

Soviet satellite communications science and technology

Energy Technology Data Exchange (ETDEWEB)

Birch, J.N.; Campanella, S.J.; Gordon, G.D.; McElroy, D.R.; Pritchard, W.L.; Stamminger, R.

1991-08-01

This is a report by six US scientists and engineers concerning the current state of the art and projections of future Soviet satellite communications technologies. The panel members are experts in satellite stabilization, spacecraft environments, space power generation, launch systems, spacecraft communications sciences and technologies, onboard processing, ground stations, and other technologies that impact communications. The panel assessed the Soviet ability to support high-data-rate space missions at 128 Mbps by evaluating current and projected Soviet satellite communications technologies. A variety of space missions were considered, including Earth-to-Earth communications via satellites in geostationary or highly elliptical orbits, those missions that require space-to-Earth communications via a direct path and those missions that require space-to-Earth communications via a relay satellite. Soviet satellite communications capability, in most cases, is 10 years behind that of the United States and other industrialized nations. However, based upon an analysis of communications links needed to support these missions using current Soviet capabilities, it is well within the current Soviet technology to support certain space missions outlined above at rates of 128 Mbps or higher, although published literature clearly shows that the Soviet Union has not exceeded 60 Mbps in its current space system. These analyses are necessary but not sufficient to determine mission data rates, and other technologies such as onboard processing and storage could limit the mission data rate well below that which could actually be supported via the communications links. Presently, the Soviet Union appears to be content with data rates in the low-Earth-orbit relay via geostationary mode of 12 Mbps. This limit is a direct result of power amplifier limits, spacecraft antenna size, and the utilization of K{sub u}-band frequencies. 91 refs., 16 figs., 15 tabs.

Impact of integrated communication system in development of company Pestova-VIPA

Directory of Open Access Journals (Sweden)

MSc. Nermin Xhelili

2013-06-01

Full Text Available Nowadays it is important that every company understands the importance of marketing and handle it as its integrated part, because marketing activities present a cornerstone for longer survival of the company in the market. Apart from price, place (distribution and product, another marketing element is the promotion, given that promotion is an important part of integrated communication system. Integrated communication system are tools by which companies tend to inform, persuade consumers either directly or indirectly for products and services they offer. Paper explains theoretical aspect, but certainly part of this paper is the analysis of the promotional strategy within Company Pestova, including views of consumers which were explained through a survey, in our case, students of University of Prishtina. The aim of this paper is to understand the concept of marketing, analyzing integrated communication system, reflecting the work within the Company Pestova, and the impact of integrated communication system in this company. Paper will also provide some recommendations for a positive change to the current situation in Pestova Company.

In-Space Internet-Based Communications for Space Science Platforms Using Commercial Satellite Networks

Science.gov (United States)

Kerczewski, Robert J.; Bhasin, Kul B.; Fabian, Theodore P.; Griner, James H.; Kachmar, Brian A.; Richard, Alan M.

1999-01-01

The continuing technological advances in satellite communications and global networking have resulted in commercial systems that now can potentially provide capabilities for communications with space-based science platforms. This reduces the need for expensive government owned communications infrastructures to support space science missions while simultaneously making available better service to the end users. An interactive, high data rate Internet type connection through commercial space communications networks would enable authorized researchers anywhere to control space-based experiments in near real time and obtain experimental results immediately. A space based communications network architecture consisting of satellite constellations connecting orbiting space science platforms to ground users can be developed to provide this service. The unresolved technical issues presented by this scenario are the subject of research at NASA's Glenn Research Center in Cleveland, Ohio. Assessment of network architectures, identification of required new or improved technologies, and investigation of data communications protocols are being performed through testbed and satellite experiments and laboratory simulations.

Comment on ``Communicating Government Science''

Science.gov (United States)

Lins, Harry F.

2006-05-01

Soroosh Sorooshian's editorial in the 18 April issue of Eos (87(16) 2005) is a timely reminder of the need for unambiguous guidelines governing the interactions between government scientists and the media. His comments implicitly recognize the central role that science plays in a modern democratic society, which includes informing policy at the highest levels of government and educating the general public about the world we inhabit. Federal research scientists, who constitute approximately 15 percent of the AGU's U.S. membership, have a unique public responsibility. They would welcome a consistent policy for the review and approval of publications, oral presentations, and media communications. An example of the value and success that such a policy can have to both science and the nation is evident in the operations of the U.S. Geological Survey (USGS). For more than a century, the USGS has had clear policies and procedures for ensuring the communication of accurate, high-quality, and impartial scientific information. These policies and procedures are set forth in the USGS Manual under sections entitled ``Approval by the director for outside publication and oral presentation,'' ``Review of USGS publications and abstracts of oral presentations for policy-sensitive issues,'' and ``News release and media relations policy.'' These policies are available online at http:// www.usgs.gov/usgs-manual/500/500-9.html (.../500-8.html and .../500 5.html).

Integration of basic sciences and clinical sciences in oral radiology education for dental students.

Science.gov (United States)

Baghdady, Mariam T; Carnahan, Heather; Lam, Ernest W N; Woods, Nicole N

2013-06-01

Educational research suggests that cognitive processing in diagnostic radiology requires a solid foundation in the basic sciences and knowledge of the radiological changes associated with disease. Although it is generally assumed that dental students must acquire both sets of knowledge, little is known about the most effective way to teach them. Currently, the basic and clinical sciences are taught separately. This study was conducted to compare the diagnostic accuracy of students when taught basic sciences segregated or integrated with clinical features. Predoctoral dental students (n=51) were taught four confusable intrabony abnormalities using basic science descriptions integrated with the radiographic features or taught segregated from the radiographic features. The students were tested with diagnostic images, and memory tests were performed immediately after learning and one week later. On immediate and delayed testing, participants in the integrated basic science group outperformed those from the segregated group. A main effect of learning condition was found to be significant (pbasic sciences integrated with clinical features produces higher diagnostic accuracy in novices than teaching basic sciences segregated from clinical features.

Axiology on the Integration of Knowledge, Islam and Science

Directory of Open Access Journals (Sweden)

Mas’ud Zein

2014-07-01

Full Text Available The integration of Islamic and science was done through integration-interconnected, referring to ontological, epistemological dan axiological perspectives. This paper will focus on the integration of Islam and science from axiological perspective.  In the view of axiology, science is seen as neutral and value-free; the value of science is given by its users. This condition motivates Muslim scholars to reintegrate science and religion. The first attempt made is my giving ideas on the Islamization of science. The attempt to Islamize the science in the Islamic world is dilemmatic, whether to wrap western science with the label of Islam or Islamic, or transforming religious norms based the Qur’an and the Hadith to fit empirical data. Both strategies are difficult if the effort is not based on the critic of epistemology.

Science in public communication, culture, and credibility

CERN Document Server

Gregory, Jane

1998-01-01

Does the general public need to understand science? And if so, is it scientists' responsibility to communicate? Critics have argued that, despite the huge strides made in technology, we live in a "scientifically illiterate" society--one that thinks about the world and makes important decisions without taking scientific knowledge into account. But is the solution to this "illiteracy" to deluge the layman with scientific information? Or does science news need to be focused around specific issues and organized into stories that are meaningful and relevant to people's lives? In this unprecedented, comprehensive look at a new field, Jane Gregory and Steve Miller point the way to a more effective public understanding of science in the years ahead.

The Manchester Fly Facility: Implementing an objective-driven long-term science communication initiative.

Science.gov (United States)

Patel, Sanjai; Prokop, Andreas

2017-10-01

Science communication is increasingly important for scientists, although research, teaching and administration activities tend to eat up our time already, and budgets for science communication are usually low. It appears impossible to combine all these tasks and, in addition, to develop engagement activities to a quality and impact that would make the efforts worth their while. Here we argue that these challenges are easier addressed when centering science communication initiatives on a long-term vision with a view to eventually forming outreach networks where the load can be shared whilst being driven to higher momentum. As one example, we explain the science communication initiative of the Manchester Fly Facility. It aims to promote public awareness of research using the model organism Drosophila, which is a timely, economic and most efficient experimental strategy to drive discovery processes in the biomedical sciences and must have a firm place in the portfolios of funding organisations. Although this initiative by the Manchester Fly Facility is sustained on a low budget, its long-term vision has allowed gradual development into a multifaceted initiative: (1) targeting university students via resources and strategies for the advanced training in fly genetics; (2) targeting the general public via science fairs, educational YouTube videos, school visits, teacher seminars and the droso4schools project; (3) disseminating and marketing strategies and resources to the public as well as fellow scientists via dedicated websites, blogs, journal articles, conference presentations and workshops - with a view to gradually forming networks of drosophilists that will have a greater potential to drive the science communication objective to momentum and impact. Here we explain the rationales and implementation strategies for our various science communication activities - which are similarly applicable to other model animals and other areas of academic science - and share our

Integrated marketing communication plan : Case company: Dr. Johanna Budwig

OpenAIRE

Pham, Van

2013-01-01

The study’s research topic is integrated marketing communication and this is a product-oriented thesis. This study is made to create an efficient integrated marketing communication plan for the case company Dr. Johanna Budwig. The main product line in focus is flaxseed oil, which is very healthy and also good in preventing different diseases including cancer. The company home market, Germany, is the target market of the study. The objective set by the company is to increase sales by 10000, wh...

Research and Teaching: Encouraging Science Communication in an Undergraduate Curriculum Improves Students' Perceptions and Confidence

Science.gov (United States)

Train, Tonya Laakko; Miyamoto, Yuko J.

2017-01-01

The ability to effectively communicate science is a skill sought after by graduate and professional schools as well as by employers in science-related fields. Are content-heavy undergraduate science curricula able to incorporate opportunities to develop science communication skills, and is promoting these skills worth the time and effort? The…

Uncertainty As a Trigger for a Paradigm Change in Science Communication

Science.gov (United States)

Schneider, S.

2014-12-01

Over the last decade, the need to communicate uncertainty increased. Climate sciences and environmental sciences have faced massive propaganda campaigns by global industry and astroturf organizations. These organizations use the deep societal mistrust in uncertainty to point out alleged unethical and intentional delusion of decision makers and the public by scientists and their consultatory function. Scientists, who openly communicate uncertainty of climate model calculations, earthquake occurrence frequencies, or possible side effects of genetic manipulated semen have to face massive campaigns against their research, and sometimes against their person and live as well. Hence, new strategies to communicate uncertainty have to face the societal roots of the misunderstanding of the concept of uncertainty itself. Evolutionary biology has shown, that human mind is well suited for practical decision making by its sensory structures. Therefore, many of the irrational concepts about uncertainty are mitigated if data is presented in formats the brain is adapted to understand. At the end, the impact of uncertainty to the decision-making process is finally dominantly driven by preconceptions about terms such as uncertainty, vagueness or probabilities. Parallel to the increasing role of scientific uncertainty in strategic communication, science communicators for example at the Research and Development Program GEOTECHNOLOGIEN developed a number of techniques to master the challenge of putting uncertainty in the focus. By raising the awareness of scientific uncertainty as a driving force for scientific development and evolution, the public perspective on uncertainty is changing. While first steps to implement this process are under way, the value of uncertainty still is underestimated in the public and in politics. Therefore, science communicators are in need for new and innovative ways to talk about scientific uncertainty.

Enhanced science-stakeholder communication to improve ecosystem model performances for climate change impact assessments.

Science.gov (United States)

Jönsson, Anna Maria; Anderbrant, Olle; Holmér, Jennie; Johansson, Jacob; Schurgers, Guy; Svensson, Glenn P; Smith, Henrik G

2015-04-01

In recent years, climate impact assessments of relevance to the agricultural and forestry sectors have received considerable attention. Current ecosystem models commonly capture the effect of a warmer climate on biomass production, but they rarely sufficiently capture potential losses caused by pests, pathogens and extreme weather events. In addition, alternative management regimes may not be integrated in the models. A way to improve the quality of climate impact assessments is to increase the science-stakeholder collaboration, and in a two-way dialog link empirical experience and impact modelling with policy and strategies for sustainable management. In this paper we give a brief overview of different ecosystem modelling methods, discuss how to include ecological and management aspects, and highlight the importance of science-stakeholder communication. By this, we hope to stimulate a discussion among the science-stakeholder communities on how to quantify the potential for climate change adaptation by improving the realism in the models.

The Future of the New Media in the Communication of Science

Science.gov (United States)

Hanson, Joseph

2014-03-01

New media, that which is based around social networks, ubiquitous consumer technology, and today's near-universal access to information, has transformed the way that science is communicated to the scientist and non-scientist alike. We may be in the midst of mankind's greatest shift in information consumption and distribution since the invention of the printing press. Or maybe not. The problem with predicting the future is that it's very hard, and unless you're Isaac Asimov, it's very easy to be wrong. When one predicts the future regarding the internet, that risk becomes almost a certainty. Still, we can apply lessons learned from the near and distant history of science communication to put today's new media evolution into perspective, and to give us clues as to where social media, digital journalism, open access, and online education will lead science communication in years to come. Most importantly, it remains to be seen whether this new media evolution will translate into a shift in how science is viewed by citizens and their policymakers.

Local Authorities and Communicators Engaged in Science: PLACES Impact Assessment Case Study of Prague

Czech Academy of Sciences Publication Activity Database

Filáček, Adolf; Pechlát, J.

2013-01-01

Roč. 35, č. 1 (2013), s. 29-54 ISSN 1210-0250 Institutional support: RVO:67985955 Keywords : science communication policy * regional dimension of science communication * city of scientific culture Subject RIV: AA - Philosophy ; Religion

A View of Oral Communication Activities in Food Science from the Perspective of a Communication Researcher

Science.gov (United States)

Vrchota, Denise Ann

2015-01-01

Food science researchers have pronounced the Institute of Food Technologists Success Skills to be the most important competency mastered by graduates entering the work force. Much of the content and outcomes of the Success Skills pertains to oral communication skills of public speaking and interpersonal and group communication. This qualitative…

Communicating Science; a collaborative approach through Art, Dance, Music and Science

Science.gov (United States)

Smart, Sarah-Jane; Mortimer, Hugh

2016-04-01

A collaborative approach to communicating our amazing science. RAL Space at the Rutherford Appleton Lab, has initiated a unique collaboration with a team of award-winning performing artists with the aim of making space science research engaging and accessible to a wide audience. The collaboration has two distinct but connected strands one of which is the development of a contemporary dance work inspired by solar science and including images and data from the Space Physics Division of STFC RAL Space. The work has been commissioned by Sadler's Wells, one of the world's leading dance venues. It will be created by choreographer Alexander Whitley, video artist Tal Rosner and composers Ella Spira and Joel Cadbury and toured throughout the UK and internationally by the Alexander Whitley Dance Company (AWDC). The work will come about through collaboration with the work of the scientists of RAL Space and in particular the SOHO, CDS and STEREO missions, taking a particular interest in space weather. Choreographer Alexander Whitley and composers Ella Spira and Joel Cadbury will take their inspiration from the images and data that are produced by the solar science within RAL Space. Video artist Tal Rosner will use these spectacular images to create an atmospheric backdrop to accompany the work, bringing the beauty and wonder of space exploration to new audiences. Funding for the creation and touring of the work will be sought from Arts Council England, the British Council, partner organisations, trusts and foundations and private donors.The world premiere of the work will take place at Sadler's Wells in June 2017. It will then tour throughout the UK and internationally to theatres, science conferences and outreach venues with the aim of bringing the work of STFC RAL Space and the science behind solar science and space weather to new audiences. An education programme will combine concepts of choreography and space science aimed at young people in year 5 Key Stage 2 and be

The ‘credibility paradox’ in China’s science communication: Views from scientific practitioners

Science.gov (United States)

Zhang, Joy Yueyue

2015-01-01

In contrast to increasing debates on China’s rising status as a global scientific power, issues of China’s science communication remain under-explored. Based on 21 in-depth interviews in three cities, this article examines Chinese scientists’ accounts of the entangled web of influence which conditions the process of how scientific knowledge achieves (or fails to achieve) its civic authority. A main finding of this study is a ‘credibility paradox’ as a result of the over-politicisation of science and science communication in China. Respondents report that an absence of visible institutional endorsements renders them more public credibility and better communication outcomes. Thus, instead of exploiting formal channels of science communication, scientists interviewed were more keen to act as ‘informal risk communicators’ in grassroots and private events. Chinese scientists’ perspectives on how to earn public support of their research sheds light on the nature and impact of a ‘civic epistemology’ in an authoritarian state. PMID:26307594

Using Sentiment Analysis to Observe How Science is Communicated

Science.gov (United States)

Topping, David; Illingworth, Sam

2016-04-01

'Citizen Science' and 'Big data' are terms that are currently ubiquitous in the field of science communication. Whilst opinions differ as to what exactly constitutes a 'citizen', and how much information is needed in order for a data set to be considered truly 'big', what is apparent is that both of these fields have the potential to help revolutionise not just the way that science is communicated, but also the way that it is conducted. However, both the generation of sufficient data, and the efficiency of then analysing the data once it has been analysed need to be taken into account. Sentiment Analysis is the process of determining whether a piece of writing is positive, negative or neutral. The process of sentiment analysis can be automated, providing that an adequate training set has been used, and that the nuances that are associated with a particular topic have been accounted for. Given the large amounts of data that are generated by social media posts, and the often-opinionated nature of these posts, they present an ideal source of data to both train with and then scrutinize using sentiment analysis. In this work we will demonstrate how sentiment analysis can be used to examine a large number of Twitter posts, and how a training set can be established to ensure consistency and accuracy in the automation. Following an explanation of the process, we will demonstrate how automated sentiment analysis can be used to categorise opinions in relation to a large-scale science festival, and will discuss if sentiment analysis can be used to tell us if there is a bias in these communications. We will also investigate if sentiment analysis can be used to replace more traditional, and invasive evaluation strategies, and how this approach can then be adopted to investigate other topics, both within scientific communication and in the wider scientific context.

Political Science and Speech Communication--A Team Approach to Teaching Political Communication.

Science.gov (United States)

Blatt, Stephen J.; Fogel, Norman

This paper proposes making speech communication more interdisciplinary and, in particular, combining political science and speech in a team-taught course in election campaigning. The goals, materials, activities, and plan of such a course are discussed. The goals include: (1) gaining new insights into the process of contemporary campaigns and…

iBiology: communicating the process of science.

Science.gov (United States)

Goodwin, Sarah S

2014-08-01

The Internet hosts an abundance of science video resources aimed at communicating scientific knowledge, including webinars, massive open online courses, and TED talks. Although these videos are efficient at disseminating information for diverse types of users, they often do not demonstrate the process of doing science, the excitement of scientific discovery, or how new scientific knowledge is developed. iBiology (www.ibiology.org), a project that creates open-access science videos about biology research and science-related topics, seeks to fill this need by producing videos by science leaders that make their ideas, stories, and experiences available to anyone with an Internet connection. © 2014 Goodwin. This article is distributed by The American Society for Cell Biology under license from the author(s). Two months after publication it is available to the public under an Attribution–Noncommercial–Share Alike 3.0 Unported Creative Commons License (http://creativecommons.org/licenses/by-nc-sa/3.0).

An exploratory examination of the predictors of success for a science education program enhanced by communication technologies: Contributions from qualitative and quantitative methods

Science.gov (United States)

Love, Curtis Clinton

New hybrid educational programs are evolving to challenge traditional definitions of distance education. One such program is the Integrated Science (IS) program of The University of Alabama's Center for Communication and Educational Technology (CCET), which was developed to address concerns about scientific illiteracy in middle school education. IS relies on a multilayered use of communication technologies (primarily videotape and e-mail) for delivery of student instruction, as a delivery vehicle for curriculum materials, and as a feedback mechanism. The IS program serves to enhance classroom science instruction by providing professionally developed videotaped educational lectures and curriculum materials used by classroom science teachers. To date, such hybrid forms of distance education have seldom been examined. Using both qualitative and quantitative methodologies, this study examines 64 IS classrooms visited from October 1992 to April 1995 by researchers at the Institute for Communication Research at The University of Alabama. Detailed qualitative information was gathered from each classroom by student, teacher, and administrator interviews; focus groups; questionnaires; and recording observations of classroom activity. From the reports of the site visits, key components of the IS classroom experience thought to be predictors of the success of the program for individual classrooms are identified. Exemplars of both positive and negative components are provided in narrative form. A model is posited to describe the potential relationships between the various components and their impact on the overall success of the IS program in an individual classroom. Quantitative assessments were made of the 21 key variables identified in the qualitative data that appeared to enhance the likelihood of success for the IS program in an individual classroom. Accounting for 90% of the variance in the regression model, the factor with the greatest predictive potential for success

Communicate: Journal of Library and Information Science ...

African Journals Online (AJOL)

Communicate: Journal of Library and Information Science: Submissions. Journal Home > About the Journal ... Papers should not have been previously published in the same form in any other Journal. 4. The length of manuscript ... Rural Communities. http://www.webology.ir/2006/v3n3/a29.html. Retrieved 15/05/2009.

Ethical Implications of Seismic Risk Communication in Istanbul - Insights from a Transdisciplinary, Film-based Science Communication Workshop

Science.gov (United States)

Ickert, Johanna; Stewart, Iain S.

2016-04-01

For more than a decade, social science studies indicate that there is little or no correlation between the provision of scientific information about geohazards and risks and the adaptive changes in individual or community behaviour that would reduce risk. Bridging that gap to effectively convey hazard science 'the last mile' to those communities at risk raises a number of ethical issues about the role and responsibilities of geoscientists as communicators. Those issues emerge from a methodological shift away from the dominant interpretation of seismic risk communication as a transfer of scientific facts to "the public", towards more inclusive transdisciplinary communication strategies that incorporate peer-role models, adopt social network-based strategies and directly engage with communities in motivating preparedness actions. With this methodological shift comes ethical dilemmas. What are the target-groups that should be prioritised? What are the professional expectations and levels of personal engagement required of geo-communicators? How able and willing are geoscientists to include other forms of knowledge (e.g. from local communities or other disciplines)? What media formats can reconcile argumentative, informational "matters of fact" with sociocultural and psychological "matters of concern"? How should scientists react to political controversies related to risk mitigation and its communication? In the context of these ethical concerns, many geoscientist struggle to switch from conventional communication modes in which they are the technical 'experts' to more community-centered, participatory modes of public engagement. We examine this research question through a case study on seismic risk communication challenges in Istanbul, a megacity with one of the highest seismic vulnerabilities in the world. Currently, there are few formal mechanisms to facilitate interchange between academic geoscientists and the general public in Istanbul. In order to reduce the city

Stand up and Speak Out: Professional Training Can Help Bridge the Science Communication Gap

Science.gov (United States)

Neeley, E.; Simler Smith, B.; Baron, N.

2011-12-01

Science and technology have become firmly entrenched in our daily lives, and as a society we depend on this advanced knowledge in order to maintain - and improve - our standard of living. At the same time, social media and other advanced tools have made it easier than ever to communicate scientific findings to a wide and diverse audience. Yet herein lies a paradox: evidence shows that scientific literacy among the general public remains frustratingly low. Why does this gap remain, given such a seemingly fertile climate for scientific literacy? The answer to this question is complex, but a historical lack of communications training and support for scientists is unquestionably a part of it. Effectively explaining research findings - and why they are important - to journalists, policymakers, and other non-scientists requires specific skills that aren't accounted for in most graduate programs. For decades, in fact, scientific institutions have made communications a very low priority. Some have even discouraged outreach for fear of backlash or out of reluctance to sacrifice research time. There are indications that the culture is shifting, however. The integration of formal, for-credit communications training into graduate curricula is one promising sign. Also, professional, extracurricular communications training is now readily available from a number of sources. COMPASS (the Communication Partnership for Science and the Sea) has pioneered this latter model for more than a decade, both independently and as the lead communication trainers for the prestigious Aldo Leopold Leadership Program. Working with some of the most accomplished marine and environmental scientists in North America and beyond, COMPASS has helped equip the community with the tools to make their science clear, compelling and relevant for non-scientist audiences. We have led communication workshops for scientists at all career levels - from beginning graduate students to tenured senior faculty. A key to

In a Time of Change: Integrating the Arts and Humanities with Climate Change Science in Alaska

Science.gov (United States)

Leigh, M.; Golux, S.; Franzen, K.

2011-12-01

The arts and humanities have a powerful capacity to create lines of communication between the public, policy and scientific spheres. A growing network of visual and performing artists, writers and scientists has been actively working together since 2007 to integrate scientific and artistic perspectives on climate change in interior Alaska. These efforts have involved field workshops and collaborative creative processes culminating in public performances and a visual art exhibit. The most recent multimedia event was entitled In a Time of Change: Envisioning the Future, and challenged artists and scientists to consider future scenarios of climate change. This event included a public performance featuring original theatre, modern dance, Alaska Native Dance, poetry and music that was presented concurrently with an art exhibit featuring original works by 24 Alaskan visual artists. A related effort targeted K12 students, through an early college course entitled Climate Change and Creative Expression, which was offered to high school students at a predominantly Alaska Native charter school and integrated climate change science, creative writing, theatre and dance. Our program at Bonanza Creek Long Term Ecological Research (LTER) site is just one of many successful efforts to integrate arts and humanities with science within and beyond the NSF LTER Program. The efforts of various LTER sites to engage the arts and humanities with science, the public and policymakers have successfully generated excitement, facilitated mutual understanding, and promoted meaningful dialogue on issues facing science and society. The future outlook for integration of arts and humanities with science appears promising, with increasing interest from artists, scientists and scientific funding agencies.

Engaging in Effective Science Communication: A Response to Blancke et al. on Deproblematizing GMOs.

Science.gov (United States)

Landrum, Asheley R; Hallman, William K

2017-05-01

As science communication scholars, we encourage interdisciplinary efforts such as those by Blancke, Grunewald, and De Jaeger to engage with the public on GMOs and genetic engineering broadly. We extend the advice given by these scholars with tips based on what we know from the science of science communication. Copyright © 2017 Elsevier Ltd. All rights reserved.

Reduced tract integrity of the model for social communication is a neural substrate of social communication deficits in autism spectrum disorder.

Science.gov (United States)

Lo, Yu-Chun; Chen, Yu-Jen; Hsu, Yung-Chin; Tseng, Wen-Yih Isaac; Gau, Susan Shur-Fen

2017-05-01

Autism spectrum disorder (ASD) is a neurodevelopmental disorder with social communication deficits as one of the core symptoms. Recently, a five-level model for the social communication has been proposed in which white matter tracts corresponding to each level of the model are identified. Given that the model for social communication subserves social language functions, we hypothesized that the tract integrity of the model for social communication may be reduced in ASD, and the reduction may be related to social communication deficits. Sixty-two right-handed boys with ASD and 55 typically developing (TD) boys received clinical evaluations, intelligence tests, the Social Communication Questionnaire (SCQ), and MRI scans. Generalized fractional anisotropy (GFA) was measured by diffusion spectrum imaging to indicate the microstructural integrity of the tracts for each level of the social communication model. Group difference in the tract integrity and its relationship with the SCQ subscales of social communication and social interaction were investigated. We found that the GFA values of the superior longitudinal fasciculus III (SLF III, level 1) and the frontal aslant tracts (FAT, level 2) were decreased in ASD compared to TD. Moreover, the GFA values of the SLF III and the FAT were associated with the social interaction subscale in ASD. The tract integrity of the model for social communication is reduced in ASD, and the reduction is associated with impaired social interaction. Our results support that reduced tract integrity of the model for social communication might be a neural substrate of social communication deficits in ASD. © 2016 Association for Child and Adolescent Mental Health.

Communication Theory.

Science.gov (United States)

Penland, Patrick R.

Three papers are presented which delineate the foundation of theory and principles which underlie the research and instructional approach to communications at the Graduate School of Library and Information Science, University of Pittsburgh. Cybernetic principles provide the integration, and validation is based in part on a situation-producing…

Integration and timing of basic and clinical sciences education.

Science.gov (United States)

Bandiera, Glen; Boucher, Andree; Neville, Alan; Kuper, Ayelet; Hodges, Brian

2013-05-01

Medical education has traditionally been compartmentalized into basic and clinical sciences, with the latter being viewed as the skillful application of the former. Over time, the relevance of basic sciences has become defined by their role in supporting clinical problem solving rather than being, of themselves, a defining knowledge base of physicians. As part of the national Future of Medical Education in Canada (FMEC MD) project, a comprehensive empirical environmental scan identified the timing and integration of basic sciences as a key pressing issue for medical education. Using the literature review, key informant interviews, stakeholder meetings, and subsequent consultation forums from the FMEC project, this paper details the empirical basis for focusing on the role of basic science, the evidentiary foundations for current practices, and the implications for medical education. Despite a dearth of definitive relevant studies, opinions about how best to integrate the sciences remain strong. Resource allocation, political power, educational philosophy, and the shift from a knowledge-based to a problem-solving profession all influence the debate. There was little disagreement that both sciences are important, that many traditional models emphasized deep understanding of limited basic science disciplines at the expense of other relevant content such as social sciences, or that teaching the sciences contemporaneously rather than sequentially has theoretical and practical merit. Innovations in integrated curriculum design have occurred internationally. Less clear are the appropriate balance of the sciences, the best integration model, and solutions to the political and practical challenges of integrated curricula. New curricula tend to emphasize integration, development of more diverse physician competencies, and preparation of physicians to adapt to evolving technology and patients' expectations. Refocusing the basic/clinical dichotomy to a foundational

78 FR 38318 - Integrated Science Assessment for Lead

Science.gov (United States)

2013-06-26

... ENVIRONMENTAL PROTECTION AGENCY [FRL-9827-4] Integrated Science Assessment for Lead AGENCY... availability of a final document titled, ``Integrated Science Assessment for Lead'' (EPA/600/R-10/075F). The... lead (Pb). DATES: The document will be available on or around June 26, 2013. ADDRESSES: The...

Data-Intensive Science and Research Integrity.

Science.gov (United States)

Resnik, David B; Elliott, Kevin C; Soranno, Patricia A; Smith, Elise M

2017-01-01

In this commentary, we consider questions related to research integrity in data-intensive science and argue that there is no need to create a distinct category of misconduct that applies to deception related to processing, analyzing, or interpreting data. The best way to promote integrity in data-intensive science is to maintain a firm commitment to epistemological and ethical values, such as honesty, openness, transparency, and objectivity, which apply to all types of research, and to promote education, policy development, and scholarly debate concerning appropriate uses of statistics.

Integration of auditory and visual communication information in the primate ventrolateral prefrontal cortex.

Science.gov (United States)

Sugihara, Tadashi; Diltz, Mark D; Averbeck, Bruno B; Romanski, Lizabeth M

2006-10-25

The integration of auditory and visual stimuli is crucial for recognizing objects, communicating effectively, and navigating through our complex world. Although the frontal lobes are involved in memory, communication, and language, there has been no evidence that the integration of communication information occurs at the single-cell level in the frontal lobes. Here, we show that neurons in the macaque ventrolateral prefrontal cortex (VLPFC) integrate audiovisual communication stimuli. The multisensory interactions included both enhancement and suppression of a predominantly auditory or a predominantly visual response, although multisensory suppression was the more common mode of response. The multisensory neurons were distributed across the VLPFC and within previously identified unimodal auditory and visual regions (O'Scalaidhe et al., 1997; Romanski and Goldman-Rakic, 2002). Thus, our study demonstrates, for the first time, that single prefrontal neurons integrate communication information from the auditory and visual domains, suggesting that these neurons are an important node in the cortical network responsible for communication.

Defining Integrated Science Education and Putting It to Test

OpenAIRE

Åström, Maria

2008-01-01

The thesis is made up by four studies, on the comprehensive theme of integrated and subject-specific science education in Swedish compulsory school. A literature study on the matter is followed by an expert survey, then a case study and ending with two analyses of students' science results from PISA 2003 and PISA 2006. The first two studies explore similarities and differences between integrated and subject-specific science education, i.e. Science education and science taught as Biology, Chem...

Identifying the Essential Elements of Effective Science Communication: What Do the Experts Say?

Science.gov (United States)

Bray, Belinda; France, Bev; Gilbert, John K.

2012-01-01

Experts in science communication were asked to identify the essential elements of a science communication course for post-graduate students. A Delphi methodology provided a framework for a research design that accessed their opinions and allowed them to contribute to, reflect on and identify 10 essential elements. There was a high level of…

Requirement analysis and architecture of data communication system for integral reactor

International Nuclear Information System (INIS)

Jeong, K. I.; Kwon, H. J.; Park, J. H.; Park, H. Y.; Koo, I. S.

2005-05-01

When digitalizing the Instrumentation and Control(I and C) systems in Nuclear Power Plants(NPP), a communication network is required for exchanging the digitalized data between I and C equipments in a NPP. A requirements analysis and an analysis of design elements and techniques are required for the design of a communication network. Through the requirements analysis of the code and regulation documents such as NUREG/CR-6082, section 7.9 of NUREG 0800 , IEEE Standard 7-4.3.2 and IEEE Standard 603, the extracted requirements can be used as a design basis and design concept for a detailed design of a communication network in the I and C system of an integral reactor. Design elements and techniques such as a physical topology, protocol transmission media and interconnection device should be considered for designing a communication network. Each design element and technique should be analyzed and evaluated as a portion of the integrated communication network design. In this report, the basic design requirements related to the design of communication network are investigated by using the code and regulation documents and an analysis of the design elements and techniques is performed. Based on these investigation and analysis, the overall architecture including the safety communication network and the non-safety communication network is proposed for an integral reactor

Shifting our focus: Communicating science to a new, nontechnical culture

Energy Technology Data Exchange (ETDEWEB)

Garnett, A.; Hollen, G.; Longshore, A.; Mauzy, A.; Reeves, A.

1994-07-01

Congress` decision to close down the $11 billion Superconducting Supercollider is spreading anxiety throughout the scientific community. As funding for the nation`s research laboratories becomes increasingly scarce, technical communicators in these organizations must focus much of their communications efforts on a new culture: Congress and the public. We discuss how to characterize this new audience and the importance of evaluating communication products, and we highlight some strategies for interpreting science to nonscientists more effectively.

Role of pacs in an integrated communication system

International Nuclear Information System (INIS)

Thompson, B.G.; Creasy, J.L.; Johnston, R.E.; Parrish, D.; Scatliff, J.H.

1986-01-01

An integrated computer-based communications system uses multiple computers for the high speed transmission, storage, enhancement and display for medical information. Interconnected by a network such as coaxial and fiberoptic cables or microwave stations, the system would provide integrated communications throughout a satellite medical environment. As the availability of proven PACS components becomes a commercial reality, migratory expansion of PACS within the radiology clinical, educational and research areas will be possible. When the PACS is integrated with hospital, radiology and medical school information systems it provides the image component of a total medical information system. Current PACS efforts are on a research basis including the development of prototype systems. This paper provides an overview of implementation strategies. Issues to be discussed include PACS research objectives, typical implementation methods, and a review of interactions between PACS and radiology information systems (RIS) and hospital information systems

With Great Power Comes Great Responsibility-A Personal Philosophy for Communicating Science in Society.

Science.gov (United States)

Zehr, E Paul

2016-01-01

Many think that communicating science is a necessary and rewarding activity. Yet finding compelling, relevant, and timely points of linkage between challenging scientific concepts and the experiences and interests of the general public can be difficult. Since science continues to influence more and more aspects of daily life and knowledge, there is a parallel need for communication about science in our society. Here I discuss the "middle-ground hypothesis" using popular culture for science communication and applying the "FUNnel model," where popular culture is used as a lead-in and wrap-up when discussing science. The scientific knowledge we find in our hands does not belong to us-we just had it first. We can honor that knowledge best by sharing it as widely as possible using the most creative means at our disposal.

The public communication of science in public health graduate programs in Brazil: From the coordinators' perspective

Science.gov (United States)

Teixeira, C. A.; Gallo, P. R.

2014-12-01

Introduction - The elaboration process of public policies for science and technology in knowledge societies should include not only experts, but all society members. There are studies on lay people's perception of science and technology. However, what is the scientists' perspective on public communication of science? Objectives - To describe and characterize the concepts that coordinators of Brazilian public health graduate programs have about public communication of science. Methods - This is an analytical and descriptive report of an exploratory research (doctoral study). The answers of fifty-one coordinators to two questionnaires were submitted for content analysis. The categories were transformed into variables that allowed the data processing by the Hiérarchique Classificatoire et Cohésitive (CHIC®) software. Results - Similarity analysis strongly suggested (0,99) that coordinators understand public communication as a communication directed to academic peers and students, also as a form of participation in scientific events and communication by scientific papers. Likewise, the implication analysis suggested a strong implication (0,98) between scientific communication understood as public communication. Conclusion - The notion of public communication of science as a social right and as a commitment and responsibility of researchers and research centers is not explicitly present in the narrative of the coordinators, although in general the coordinators conceive it as a relevant activity. This study thus contributes to a reflection on the role of scientists, researchers and research centers in public communication of science and technology.

Mapping science communication scholarship in China: Content analysis on breadth, depth and agenda of published research.

Science.gov (United States)

Xu, Linjia; Huang, Biaowen; Wu, Guosheng

2015-11-01

This study attempted to illuminate the cause and relation between government, scholars, disciplines, and societal aspects, presenting data from a content analysis of published research with the key word "science communication" (Symbol: see text) in the title or in the key words, including academic papers published in journals and dissertations from the China National Knowledge Infrastructure database. Of these, 572 articles were coded using categories that identified science topics, theory, authorship, and methods used in each study to examine the breadth and depth that Science Communication has achieved since its inception in China. This study explored the dominance of History and Philosophy of Science scholars rather than Communication scholars. We also explored how science communication research began from theories and concepts instead of science report analysis and the difficulties of the shift from public understanding of science to public engagement in China. © The Author(s) 2015.

Status of the JWST Integrated Science Instrument Module

Science.gov (United States)

Greenhouse, Matthew A.; Dunn, Jamie; Kimble, Randy A.; Lambros, Scott; Lundquist, Ray; Rauscher, Bernard J.; Van Campen, Julie

2015-01-01

The James Webb Space Telescope (JWST) Integrated Science Instrument Module (ISIM) is the science instrument payload of the JWST. It is one of three system elements that comprise the JWST space vehicle. It consists of four science sensors, a fine guidance sensor, and nine other subsystems that support them. At 1.4 metric tons, it comprises approximately 20% of the JWST mass. The ISIM is currently at 100% integration and has completed 2 of 3 planned element-level space simulation tests. The ISIM is on schedule to be delivered for integration with the Optical Telescope Element during 2015. In this poster, we present an overview of the ISIM and its status.

Challenges of communicating integrated water resource management in Zimbabwe

Science.gov (United States)

Marimbe, Simbiso; Manzungu, Emmanuel

With the promulgation of the 1998 Water Act the Government of Zimbabwe took a decisive step to reform the country’s water sector, to bring it in line with contemporary socio-political realities obtaining in the country, and in tune with the philosophy of integrated water resources management. Researchers have reported a lack of awareness of the reforms, particularly among the black communities, who were considered not just as one of the target of the reforms, but the beneficiaries. This paper analyses why this has been the case. The paper makes a case for differentiating communication from information dissemination. Information refers to a set of data packaged for delivery to a receiver while communication involves a dialogue. This paper critiques communication strategies used to communicate water reforms in Zimbabwe, applying recent developments in communication theories. The argument in the paper is that there was a failure to communicate although there was some success in dissemination information about the reforms. If the situation is to be reversed then methods that involve audience analysis may have to be used. Such methods tend to be expensive and time consuming--however, there is no substitute to this if integrated water resources management is to be institutionalised among the various stakeholders.

"Audio-visuel Integre" et Communication(s) ("Integrated Audiovisual" and Communication)

Science.gov (United States)

Moirand, Sophie

1974-01-01

This article examines the usefullness of the audiovisual method in teaching communication competence, and calls for research in audiovisual methods as well as in communication theory for improvement in these areas. (Text is in French.) (AM)

When the Dog Must Talk to the Cat: Communicating Science to Politicians - or - Science and Politics: Thoughts about a Complex Relationship

Science.gov (United States)

Madsen, Claus

From a communication view, political lobbying for Science means targeted communication about a long established, well-tested, fact-based and logically robust system of inquiry to a highly dynamic environment in which decision-taking is influenced by many non-scientific factors and with norms that differ widely from the tenets of science. The paper discusses some of the communication issues that arise when these very different worlds meet.

Informing, involving or engaging? Science communication, in the ages of atom-, bio- and nanotechnology.

Science.gov (United States)

Kurath, Monika; Gisler, Priska

2009-09-01

Science communication has shifted considerably in Europe over the last decades. Three technology controversies on atoms, genes, and nanoscale sciences and nanotechnologies (NST) turned the style of communication from one-way information, participation and dialogues to the idea of an early and more democratic engagement of the public. Analyzing science communication developing over the three controversies, this article shows that what happened in one technology field fed forward to and contributed to shaping the subsequent field and that communication was initiated at a progressively earlier stage of technology development. The article concludes with an empirical analysis of six public engagement projects in NST, saying that the shift towards more democratic engagement of the public hasn't been as profound and complete as has been thought. This is particularly due to the continuing adoption of a simplistic contrast structure that opposes science and the public as two self-contained, antagonistic social entities.

DIDACTIC POTENTIAL OF THE INTEGRATED APPROACH TO TEACHING FUTURE PROGRAMMERS PROFESSIONAL COMMUNICATIVE COMPETENCE IN A FOREIGN LANGUAGE

Directory of Open Access Journals (Sweden)

Liliya I. Morska

2018-04-01

Full Text Available In the XXI century, the age of information technologies, traditional boarders between disciplines and subjects are being erased. This process gives the floor for new sciences to appear which integrate the qualities of several traditional for XX century disciplines. Students need to use the advantages of discipline merging, which raises the problem of integrated teaching and learning, especially when it comes to professionally oriented foreign language learning in computer and Internet mediated classrooms. The article deals with theoretical basis of integrated approach implementation in the formation of foreign language communicative competence to future programmers. The structure of integration in the classroom settings has been substantiated in the paper as well as the types and levels of possible integration patterns. The theoretical findings have been empirically verified in the study process of three educational institutions to prove the efficacy of the suggested pedagogical procedures.

State of the Art of Information and Communication Science in France

Directory of Open Access Journals (Sweden)

Jean-Luc Michel

2011-05-01

Full Text Available The great Theories from Robert Escarpit and Abraham Moles in the 70' have not successors. Between Global and local approaches Information and Communication science are very fragmented in France. They try to built models in their own environment but not in a global perspective. Systemic theory is not well known but some researches are oriented in this vision. The speech will explain the structuring of Information and Communication science and show their paradigms and some of their leaders into an epistemological approach.

International Conference on Computer, Communication and Computational Sciences

CERN Document Server

Mishra, Krishn; Tiwari, Shailesh; Singh, Vivek

2017-01-01

Exchange of information and innovative ideas are necessary to accelerate the development of technology. With advent of technology, intelligent and soft computing techniques came into existence with a wide scope of implementation in engineering sciences. Keeping this ideology in preference, this book includes the insights that reflect the ‘Advances in Computer and Computational Sciences’ from upcoming researchers and leading academicians across the globe. It contains high-quality peer-reviewed papers of ‘International Conference on Computer, Communication and Computational Sciences (ICCCCS 2016), held during 12-13 August, 2016 in Ajmer, India. These papers are arranged in the form of chapters. The content of the book is divided into two volumes that cover variety of topics such as intelligent hardware and software design, advanced communications, power and energy optimization, intelligent techniques used in internet of things, intelligent image processing, advanced software engineering, evolutionary and ...

elements of contemporary integrated science curriculum

African Journals Online (AJOL)

both science and technology (Hurd, 1975). Discoveries in nature are made easier through integration of ideas, thoughts and concepts. To this end, science teaching in the modern world ought to be interdisciplinary, unified, society based and aspire above all to achieve scientific literacy (Arokoyu and Dike, 2009). These are.

Modelling Spark Integration in Science Classroom

Directory of Open Access Journals (Sweden)

Marie Paz E. Morales

2014-02-01

Full Text Available The study critically explored how a PASCO-designed technology (SPARK ScienceLearning System is meaningfully integrated into the teaching of selected topics in Earth and Environmental Science. It highlights on modelling the effectiveness of using the SPARK Learning System as a primary tool in learning science that leads to learning and achievement of the students. Data and observation gathered and correlation of the ability of the technology to develop high intrinsic motivation to student achievement were used to design framework on how to meaningfully integrate SPARK ScienceLearning System in teaching Earth and Environmental Science. Research instruments used in this study were adopted from standardized questionnaires available from literature. Achievement test and evaluation form were developed and validated for the purpose of deducing data needed for the study. Interviews were done to delve into the deeper thoughts and emotions of the respondents. Data from the interviews served to validate all numerical data culled from this study. Cross-case analysis of the data was done to reveal some recurring themes, problems and benefits derived by the students in using the SPARK Science Learning System to further establish its effectiveness in the curriculum as a forerunner to the shift towards the 21st Century Learning.

Crafting interactivity for stakeholder engagement: transforming assumptions about communication in science and policy.

Science.gov (United States)

Aakhus, Mark

2011-11-01

The International Radiation Protection Association's guiding principles for stakeholder engagement focus on fostering, facilitating, and enabling interaction among stakeholders that is inclusive and fosters competent decision making. Implicit in these standards is a call to cultivate knowledge and competence in designing communication for stakeholder engagement among radiation protection professionals. Communication as design is an approach to risk communication in science and policy that differs from, yet complements, the more well-known communication practices of informing and persuading. Design focuses on the recurring practical problem faced by professionals in making communication possible among stakeholders where it has otherwise been difficult, impossible, or even unimagined. The knowledge and competence associated with design involves principles for crafting interactivity across a variety of mediated and non-mediated encounters among stakeholders. Risk communication can be improved by cultivating expertise in scalable communication design that embraces the demands of involvement without abandoning the need for competence in science and policy communication.

Merging Advertising and PR: Integrated Marketing Communications.

Science.gov (United States)

Rose, Patricia B.; Miller, Debra A.

1994-01-01

Identifies and compares the perceived educational needs of advertising and public relations practitioners. Explores differences between practitioners in small versus large markets, and assesses practitioners' beliefs about integrated marketing communications (the merger of advertising and public relations under a single organizational unit). (SR)

With Great Power Comes Great Responsibility—A Personal Philosophy for Communicating Science in Society

Science.gov (United States)

2016-01-01

Abstract Many think that communicating science is a necessary and rewarding activity. Yet finding compelling, relevant, and timely points of linkage between challenging scientific concepts and the experiences and interests of the general public can be difficult. Since science continues to influence more and more aspects of daily life and knowledge, there is a parallel need for communication about science in our society. Here I discuss the “middle-ground hypothesis” using popular culture for science communication and applying the “FUNnel model,” where popular culture is used as a lead-in and wrap-up when discussing science. The scientific knowledge we find in our hands does not belong to us—we just had it first. We can honor that knowledge best by sharing it as widely as possible using the most creative means at our disposal. PMID:27642632

Glacier Research Digital Science Communication Evolution 1996-2014

Science.gov (United States)

Pelto, M. S.

2014-12-01

This talk will focus on the changes in communicating science in the last 20 years from the perspective of the same research project. Essentially the rapid innovation in online communication requires the scientist learning and utilizing a new platform of communication each year. To maintain relevant visibility and ongoing research activities requires finding synergy between the two. I will discuss how digital communication has inspired my research efforts. This talk will also examine overall visitation and media impact metrics over this period. From developing a highly visible glacier research web page in 1996, to writing more than 400 blog posts since 2008, and in 2014 utilizing a videographer and illustration artist in the field, this is the story of one scientist's digital communication-media evolution. The three main observations are that: 1) Overall visitation has not expanded as rapidly in the last decade. 2) Contact and cooperation with colleagues has expanded quite rapidly since 2008. 3) Media impact peaked in 2005, but is nearing that peak again. The key factors in visibility and media impact for a "small market" research institution/project has been providing timely and detailed content to collaborative sites, such as RealClimate, BAMS State of the Climate, Climate Denial Crock of the Week, and Skeptical Science that can then be repurposed by the media. A review of the visitor metrics to the digital glacier sites I have maintained from 1996-2014 indicate visibility of each platform has a similar growth curve, transitioning to a plateau, but overall visitation does not increase in kind with the increase in number of platforms. Media metrics is more event driven and does not follow the visitor metric pattern.

Integrate oral communication with technical writing: Towards a rationale

Science.gov (United States)

Skelton, T.

1981-01-01

Integrating oral communication and technical writing instruction, to give students the opportunity to learn and practice interpersonal skills, is proposed. By linking speech and writing the importance of small-group interaction in developing transferrable ideas is acknowledged. Three reasons for integration are examined: workday activities, application of role-taking to writing, and conflict resolution. Four advantages of integration are stated.

Measuring University Students' Perceived Self-Efficacy in Science Communication in Middle and High Schools

Science.gov (United States)

Chi, Shaohui; Liu, Xiufeng; Gardella, Joseph A.

2016-01-01

Service learning typically involves university students in teaching and learning activities for middle and high school students, however, measurement of university students' self-efficacy in science communication is still lacking. In this study, an instrument to measure university students' perceived self-efficacy in communicating science to…

The output for the Master’s degree in Science Communication at SISSA of Trieste

Directory of Open Access Journals (Sweden)

Donato Ramani

2007-03-01

Full Text Available What professional future awaits those who have attended a school in science communication? This has become an ever more urgent question, when you consider the proliferation of Masters and post-graduate courses that provide on different levels a training for science communicators in Europe and all over the world. In Italy, the International School for Advanced Studies of Trieste has been for fourteen years now the seat for a Master’s degree in Science Communication that has graduated over 170 students. This letter illustrates the results of a survey carried out in order to identify the job opportunities they have been offered and the role played in their career by their Master’s degree. Over 70% of the interviewees are now working in the field of science communication and they told us that the Master has played an important role in finding a job, thus highlighting the importance of this school as a training, cultural and professional centre.

Is there a need for a code of ethics in science communication and Communicating Uncertainties on Climate Change?

Science.gov (United States)

Cegnar, T.; Benestad, R.; Billard, C.

2010-09-01

The EMS Media team recognises that: Scientific knowledge is valuable for society, but it also becomes fragile in a media-dominated society where the distortion of facts clouds the validity of the information. The use of scientific titles in communication normally brings expectations of high standards regarding the information content. Freedom of speech is fragile in the sense that it can be diluted by a high proportion of false information. The value of scientific and scholastic titles is degraded when they are used to give the impression of false validity. Science communication is powerful, and implies a certain responsibility and ethical standard. The scientific community operates with a more or less tacit ethics code in all areas touching the scientists' activities. Even though many scientific questions cannot be completely resolved, there is a set of established and unequivocal scientific practices, methods, and tests, on which our scientific knowledge rests. Scientists are assumed to master the scientific practices, methods, and tests. High standard in science-related communication and media exposure, openness, and honesty will increase the relevance of science, academies, and scientists in the society, in addition to benefiting the society itself. Science communication is important to maintain and enhance the general appreciation of science. The value of the role of science is likely to increase with a reduced distance between scientists and the society and a lower knowledge barrier. An awareness about the ethical aspects of science and science communication may aid scientists in making decisions about how and what to say. Scientists are often not trained in communication or ethics. A set of guide lines may lower the barrier for scientists concerned about tacit codes to come forward and talk to the media. Recommendations: The mass media should seek more insight into scientific knowledge, history, principles, and societies. Journalists and artists should be

Toward an Analytic Framework of Interdisciplinary Reasoning and Communication (IRC) Processes in Science

Science.gov (United States)

Shen, Ji; Sung, Shannon; Zhang, Dongmei

2015-11-01

Students need to think and work across disciplinary boundaries in the twenty-first century. However, it is unclear what interdisciplinary thinking means and how to analyze interdisciplinary interactions in teamwork. In this paper, drawing on multiple theoretical perspectives and empirical analysis of discourse contents, we formulate a theoretical framework that helps analyze interdisciplinary reasoning and communication (IRC) processes in interdisciplinary collaboration. Specifically, we propose four interrelated IRC processes-integration, translation, transfer, and transformation, and develop a corresponding analytic framework. We apply the framework to analyze two meetings of a project that aims to develop interdisciplinary science assessment items. The results illustrate that the framework can help interpret the interdisciplinary meeting dynamics and patterns. Our coding process and results also suggest that these IRC processes can be further examined in terms of interconnected sub-processes. We also discuss the implications of using the framework in conceptualizing, practicing, and researching interdisciplinary learning and teaching in science education.

Using the earth system for integrating the science curriculum

Science.gov (United States)

Mayer, Victor J.

Content and process instruction from the earth sciences has gone unrepresented in the world's science curricula, especially at the secondary level. As a result there is a serious deficiency in public understanding of the planet on which we all live. This lack includes national and international leaders in politics, business, and science. The earth system science effort now engaging the research talent of the earth sciences provides a firm foundation from the sciences for inclusion of earth systems content into the evolving integrated science curricula of this country and others. Implementing integrated science curricula, especially at the secondary level where potential leaders often have their only exposure to science, can help to address these problems. The earth system provides a conceptual theme as opposed to a disciplinary theme for organizing such integrated curricula, absent from prior efforts. The end of the cold war era is resulting in a reexamination of science and the influence it has had on our planet and society. In the future, science and the curricula that teach about science must seriously address the environmental and social problems left in the wake of over 100 years of preparation for military and economic war. The earth systems education effort provides one such approach to the modernization of science curricula. Earth science educators should assume leadership in helping to establish such curricula in this country and around the world.

INTEGRATED MARKETING COMMUNICATION, INTRUMENT OF MODERN ORGANIZATIONS DEVELOPMENT IN TERMS OF SUSTAINABILITY

Directory of Open Access Journals (Sweden)

Mihaela DIACONU

2016-08-01

Full Text Available This paper aims to provide, on the one hand, a conceptual framework of the importance that integrated marketing communication has acquired today and, on the other hand to outline an overview of the main communication tools used in Social Media.. The methodology used was the literrature review. The main conclusions of this study show that marketing communication environment has changed greatly. Technology and the Internet have fundamentally changed the way people and businesses communicate and interact. Integrated marketing communication is the means by which companies inform, persuade and remind consumers, directly or indirectly, on the products and / or services they market. Consequently, integrated marketing communication has become a fundamental aspect, a business vision and an essential factor in the success of marketing activity. Most of today's businesses are achieved through digital networks that are designed to connect people and companies. The online environment has fundamentally changed consumer notions about comfort, speed, price, product and services information. The result is a new way to create value for customers and build long-term and profitable relationships with them

What does the UK public want from academic science communication? [version 1; referees: 3 approved

Directory of Open Access Journals (Sweden)

James Redfern

2016-06-01

Full Text Available The overall aim of public academic science communication is to engage a non-scientist with a particular field of science and/or research topic, often driven by the expertise of the academic. An e-survey was designed to provide insight into respondent’s current and future engagement with science communication activities. Respondents provided a wide range of ideas and concerns as to the ‘common practice’ of academic science communication, and whilst they support some of these popular approaches (such as open-door events and science festivals, there are alternatives that may enable wider engagement. Suggestions of internet-based approaches and digital media were strongly encouraged, and although respondents found merits in methods such as science festivals, limitations such as geography, time and topic of interest were a barrier to engagement for some. Academics and scientists need to think carefully about how they plan their science communication activities and carry out evaluations, including considering the point of view of the public, as although defaulting to hands-on open door events at their university may seem like the expected standard, it may not be the best way to reach the intended audience.

Student Perceptions of Communication Skills in Undergraduate Science at an Australian Research-Intensive University

Science.gov (United States)

Mercer-Mapstone, Lucy D.; Matthews, Kelly E.

2017-01-01

Higher education institutions globally are acknowledging the need to teach communication skills. This study used the Science Student Skills Inventory to gain insight into how science students perceive the development of communication skills across the degree programme. Responses were obtained from 635 undergraduate students enrolled in a Bachelor…

The communication of forensic science in the criminal justice system: A review of theory and proposed directions for research.

Science.gov (United States)

Howes, Loene M

2015-03-01

Clear communication about forensic science is essential to the effectiveness and perceived trustworthiness of the criminal justice system. Communication can be seen as a meaning-making process that involves different components such as the sender of a message, the message itself, the channel in which a message is sent, and the receiver of the message. Research conducted to date on the communication between forensic scientists and non-scientists in the criminal justice system has focused on different components of the communication process as objects of study. The purpose of this paper is to bring together communication theory and past research on the communication of forensic science to contribute to a deeper understanding of it, and to provide a coherent view of it overall. The paper first outlines the broader context of communication theory and science communication as a backdrop to forensic science communication. Then it presents a conceptual framework as a way to organise past research and, using the framework, reviews recent examples of empirical research and commentary on the communication of forensic science. Finally the paper identifies aspects of the communication of forensic science that may be addressed by future research to enhance the effectiveness of communication between scientists and non-scientists in this multidisciplinary arena. Copyright © 2014 Forensic Science Society. Published by Elsevier Ireland Ltd. All rights reserved.

Investigating the need for scholarly communications positions in Association of Academic Health Sciences Libraries member institutions.

Science.gov (United States)

Mears, Kim; Bandy, Sandra L

2017-04-01

The role of health sciences librarians has expanded in the scholarly communications landscape as a result of the increase in federal public access mandates and the continued expansion of publishing avenues. This has created the need to investigate whether academic health sciences libraries should have scholarly communications positions to provide education and services exclusively related to scholarly communication topics. A nine-question online survey was distributed through the Association of Academic Health Sciences Libraries (AAHSL) email discussion list to gather preliminary findings from and opinions of directors of health sciences libraries on the need for scholarly communications positions. The survey received a 38% response rate. The authors found that AAHSL members are currently providing scholarly communications services, and 46% of respondents expressed the need to devote a full-time position to this role. Our survey reveals a juxtaposition occurring in AAHSL member libraries. While administrators acknowledge the need to provide scholarly communications services, they often experience budget challenges in providing a full-time position for these services.

USGS integrated drought science

Science.gov (United States)

Ostroff, Andrea C.; Muhlfeld, Clint C.; Lambert, Patrick M.; Booth, Nathaniel L.; Carter, Shawn L.; Stoker, Jason M.; Focazio, Michael J.

2017-06-05

Project Need and OverviewDrought poses a serious threat to the resilience of human communities and ecosystems in the United States (Easterling and others, 2000). Over the past several years, many regions have experienced extreme drought conditions, fueled by prolonged periods of reduced precipitation and exceptionally warm temperatures. Extreme drought has far-reaching impacts on water supplies, ecosystems, agricultural production, critical infrastructure, energy costs, human health, and local economies (Milly and others, 2005; Wihlite, 2005; Vörösmarty and others, 2010; Choat and others, 2012; Ledger and others, 2013). As global temperatures continue to increase, the frequency, severity, extent, and duration of droughts are expected to increase across North America, affecting both humans and natural ecosystems (Parry and others, 2007).The U.S. Geological Survey (USGS) has a long, proven history of delivering science and tools to help decision-makers manage and mitigate effects of drought. That said, there is substantial capacity for improved integration and coordination in the ways that the USGS provides drought science. A USGS Drought Team was formed in August 2016 to work across USGS Mission Areas to identify current USGS drought-related research and core capabilities. This information has been used to initiate the development of an integrated science effort that will bring the full USGS capacity to bear on this national crisis.

Integration of Basic and Clinical Science in the Psychiatry Clerkship.

Science.gov (United States)

Wilkins, Kirsten M; Moore, David; Rohrbaugh, Robert M; Briscoe, Gregory W

2017-06-01

Integration of basic and clinical science is a key component of medical education reform, yet best practices have not been identified. The authors compared two methods of basic and clinical science integration in the psychiatry clerkship. Two interventions aimed at integrating basic and clinical science were implemented and compared in a dementia conference: flipped curriculum and coteaching by clinician and physician-scientist. The authors surveyed students following each intervention. Likert-scale responses were compared. Participants in both groups responded favorably to the integration format and would recommend integration be implemented elsewhere in the curriculum. Survey response rates differed significantly between the groups and student engagement with the flipped curriculum video was limited. Flipped curriculum and co-teaching by clinician and physician-scientist are two methods of integrating basic and clinical science in the psychiatry clerkship. Student learning preferences may influence engagement with a particular teaching format.

The Model of Integrated Marketing Communication: Who has the Role to Influence Consumer Behaviour

OpenAIRE

Olimpia Elena Mihaela Oancea

2015-01-01

The purpose of this paper is proposes a theoretical framework to investigate the models of integrated marketing communication that can influence the consumer behaviour, and the development a model of integrated marketing communication. The research goals aim the following aspects: (a) The analyze of the IMC concept; (b) Identifying and analyzing the main models of integrated marketing communication that can influence the consumer behaviour; (c) Identifying the variables that wi...

Report of the Integrated Program Planning Activity for the DOE Fusion Energy Sciences Program

International Nuclear Information System (INIS)

None

2000-01-01

This report of the Integrated Program Planning Activity (IPPA) has been prepared in response to a recommendation by the Secretary of Energy Advisory Board that, ''Given the complex nature of the fusion effort, an integrated program planning process is an absolute necessity.'' We, therefore, undertook this activity in order to integrate the various elements of the program, to improve communication and performance accountability across the program, and to show the inter-connectedness and inter-dependency of the diverse parts of the national fusion energy sciences program. This report is based on the September 1999 Fusion Energy Sciences Advisory Committee's (FESAC) report ''Priorities and Balance within the Fusion Energy Sciences Program''. In its December 5,2000, letter to the Director of the Office of Science, the FESAC has reaffirmed the validity of the September 1999 report and stated that the IPPA presents a framework and process to guide the achievement of the 5-year goals listed in the 1999 report. The National Research Council's (NRC) Fusion Assessment Committee draft final report ''An Assessment of the Department of Energy's Office of Fusion Energy Sciences Program'', reviewing the quality of the science in the program, was made available after the IPPA report had been completed. The IPPA report is, nevertheless, consistent with the recommendations in the NRC report. In addition to program goals and the related 5-year, 10-year, and 15-year objectives, this report elaborates on the scientific issues associated with each of these objectives. The report also makes clear the relationships among the various program elements, and cites these relationships as the reason why integrated program planning is essential. In particular, while focusing on the science conducted by the program, the report addresses the important balances between the science and energy goals of the program, between the MFE and IFE approaches, and between the domestic and international aspects

Unquestioned answers or unanswered questions: beliefs about science guide responses to uncertainty in climate change risk communication.

Science.gov (United States)

Rabinovich, Anna; Morton, Thomas A

2012-06-01

In two experimental studies we investigated the effect of beliefs about the nature and purpose of science (classical vs. Kuhnian models of science) on responses to uncertainty in scientific messages about climate change risk. The results revealed a significant interaction between both measured (Study 1) and manipulated (Study 2) beliefs about science and the level of communicated uncertainty on willingness to act in line with the message. Specifically, messages that communicated high uncertainty were more persuasive for participants who shared an understanding of science as debate than for those who believed that science is a search for absolute truth. In addition, participants who had a concept of science as debate were more motivated by higher (rather than lower) uncertainty in climate change messages. The results suggest that achieving alignment between the general public's beliefs about science and the style of the scientific messages is crucial for successful risk communication in science. Accordingly, rather than uncertainty always undermining the effectiveness of science communication, uncertainty can enhance message effects when it fits the audience's understanding of what science is. © 2012 Society for Risk Analysis.

Proposed Integrated Marketing Communication of TELKOM FLEXI to Improve ITS Marketing Communication Effectiveness

OpenAIRE

Puspita, Fitri; Nasution, Reza Ashari

2013-01-01

PT Telkom facing a business issue where their new user and ARPU (average revenue per user) target for Flexi in 2011 was not achieved and despite having the biggest market share among CDMA operators, but in fact, Flexi's brand value was below its main competitor. There are several factors that cause this issue; one of them is marketing communication that became the focus of this final project. Researcher used the theory of integrated marketing communication (IMC), particularly regarding the ef...

Issues in Informal Education: Event-Based Science Communication Involving Planetaria and the Internet

Science.gov (United States)

Adams, Mitzi L.; Gallagher, D. L.; Whitt, A.; Whitaker, Ann F. (Technical Monitor)

2001-01-01

For the last several years the Science Directorate at Marshall Space Flight Center has carried out a diverse program of Internet-based science communication. The program includes extended stories about NASA science, a curriculum resource for teachers tied to national education standards, on-line activities for students, and webcasts of real-time events. The focus of sharing real-time science related events has been to involve and excite students and the public about science. Events have involved meteor showers, solar eclipses, natural very low frequency radio emissions, and amateur balloon flights. In some cases broadcasts accommodate active feedback and questions from Internet participants. Panel participation will be used to communicate the problems and lessons learned from these activities over the last three years.

Overcoming communication challenges in integrative supportive cancer care: The integrative physician, the psycho-oncologist, and the patient.

Science.gov (United States)

Ben-Arye, Eran; Shavit, Efrat; Wiental, Haya; Schiff, Elad; Agour, Olga; Samuels, Noah

2016-12-01

Complementary/integrative medicine (CIM) services are increasingly being integrated into conventional supportive cancer care, presenting a number of challenges to communication between healthcare professionals (HCPs). The purpose of the present study was to explore the impact of the communication between integrative physicians (IPs) trained in CIM and social workers (SWs) working as psycho-oncologists in the same oncology setting. We examine whether IP-SW communication correlates with the number of patient-SW sessions, as provided within the oncology department. SW-IP communication, defined as a summary of the IP consultation sent to the patient's SW, was compared to SW-patient communication, defined as the number of psycho-oncology treatment sessions. Of 344 patients referred by their oncology HCP for IP consultation, 91 were referred by an SW and 253 by an oncologist or nurse. IP-to-SW summaries were provided for 150 patients referred by a non-SW HCP (43.6%), and for 91 of SW-referred patients (26.5%). In all, 32 patients referred to the IP had no psycho-oncology interaction with an SW; 58 only one meeting; and 254 with ≥2 interactions, with 119 having >6 sessions. SW-patient interactions were greater with higher rates of IP-SW communication, for both patients referred by an SW (79.1%) and those referred by a non-SW HCP (77.3%) when compared to patients for whom no summary was provided (64.1%; p= 0.02). A greater level of IP-SW communication, measured by the provision of an IP summary to the patient's SW, was found to correlate with a higher rate of SW-patient interactions. The use of a structured two-way referral-summary between IPs and SWs has the potential to advance the SW-patient psycho-oncology interaction, within an integrative supportive cancer care setting. Copyright © 2016 Elsevier Ltd. All rights reserved.

The simulation method in learning interpersonal communication competence--experiences of masters' degree students of health sciences.

Science.gov (United States)

Saaranen, Terhi; Vaajoki, Anne; Kellomäki, Marjaana; Hyvärinen, Marja-Leena

2015-02-01

This article describes the experiences of master students of nursing science in learning interpersonal communication competence through the simulation method. The exercises reflected challenging interactive situations in the field of health care. Few studies have been published on using the simulation method in the communication education of teachers, managers, and experts in this field. The aim of this study is to produce information which can be utilised in developing the simulation method to promote the interpersonal communication competence of master-level students of health sciences. This study used the qualitative, descriptive research method. At the Department of Nursing Science, the University of Eastern Finland, students major in nursing science specialise in nursing leadership and management, preventive nursing science, or nurse teacher education. Students from all three specialties taking the Challenging Situations in Speech Communication course participated (n=47). Essays on meaningful learning experiences collected using the critical incident technique, underwent content analysis. Planning of teaching, carrying out different stages of the simulation exercise, participant roles, and students' personal factors were central to learning interpersonal communication competence. Simulation is a valuable method in developing the interpersonal communication competence of students of health sciences at the masters' level. The methods used in the simulation teaching of emergency care are not necessarily applicable as such to communication education. The role of teacher is essential to supervising students' learning in simulation exercises. In the future, it is important to construct questions that help students to reflect specifically on communication. Copyright © 2014 Elsevier Ltd. All rights reserved.

Partnering Against Cancer Today: A Blueprint for Coordinating Efforts Through Communication Science

Science.gov (United States)

2013-01-01

One of the hallmarks of the communication revolution over the past decade has been its support for participation, whether that be in the active engagement of patients searching the Web for answers to vital health questions, or in the collective energies of self-organizing communities through social media. At the same time, some of the major obstacles to achieving a full and equitable reach of evidence-based cancer control knowledge have been traced back to discontinuities in communication either within clinical care or the broader public awareness system. Communication scientists from the National Cancer Institute, the Centers for Disease Control and Prevention, and the American Cancer Society joined forces in 2010 to investigate ways in which communication science can be used to improve coordination and enhance participation in cancer control for the nation. From 2010 to 2013, the three organizations worked together in 1) convening two meetings designed to assess the status of funded research in communication science, 2) completing a systematic review of literature published over the previous 10 years, and 3) authoring a blueprint for coordinated efforts using the implications of communication science. The blueprint consists of three major goals: first, to identify high-yield targets of opportunity using the health impact pyramid articulated by Centers for Disease Control and Prevention Director, Thomas Frieden; second, to leverage opportunities within the new communication environment, including the opportunities catalyzed by national efforts to create an infrastructure for evidence implementation through health information technology; and third, to assist in coordinating efforts across collaborative entities through participative media. PMID:24395998

Science and Engineering of the Environment of Los Angeles: A GK-12 Experiment at Developing Science Communications Skills in UCLA's Graduate Program

Science.gov (United States)

Moldwin, M. B.; Hogue, T. S.; Nonacs, P.; Shope, R. E.; Daniel, J.

2008-12-01

Many science and research skills are taught by osmosis in graduate programs with the expectation that students will develop good communication skills (speaking, writing, and networking) by observing others, attending meetings, and self reflection. A new National Science Foundation Graduate Teaching Fellows in K- 12 Education (GK-12; http://ehrweb.aaas.org/gk12new/) program at UCLA (SEE-LA; http://measure.igpp.ucla.edu/GK12-SEE-LA/overview.html ) attempts to make the development of good communication skills an explicit part of the graduate program of science and engineering students. SEE-LA places the graduate fellows in two pairs of middle and high schools within Los Angeles to act as scientists-in- residence. They are partnered with two master science teachers and spend two-days per week in the classroom. They are not student teachers, or teacher aides, but scientists who contribute their content expertise, excitement and experience with research, and new ideas for classroom activities and lessons that incorporate inquiry science. During the one-year fellowship, the graduate students also attend a year-long Preparing Future Faculty seminar that discusses many skills needed as they begin their academic or research careers. Students are also required to include a brief (two-page) summary of their research that their middle or high school students would be able to understand as part of their published thesis. Having students actively thinking about and communicating their science to a pre-college audience provides important science communication training and helps contribute to science education. University and local pre- college school partnerships provide an excellent opportunity to support the development of graduate student communication skills while also contributing significantly to the dissemination of sound science to K-12 teachers and students.

Science Café Course: An Innovative Means of Improving Communication Skills of Undergraduate Biology Majors

Directory of Open Access Journals (Sweden)

Anna Goldina

2013-12-01

Full Text Available To help bridge the increasing gap between scientists and the public, we developed an innovative two-semester course, called Science Café. In this course undergraduate biology majors learn to develop communication skills to be better able to explain science concepts and current developments in science to non-scientists. Students develop and host outreach events on various topics relevant to the community, thereby increasing interactions between budding scientists and the public. Such a Science Cafe course emphasizes development of science communication skills early, at the undergraduate level and empowers students to use their science knowledge in every day interactions with the public to increase science literacy, get involved in the local community and engage the public in a dialogue on various pressing science issues. We believe that undergraduate science majors can be great ambassadors for science and are often overlooked since many aspire to go on to medical/veterinary/pharmacy schools. However, science communication skills are especially important for these types of students because when they become healthcare professionals, they will interact with the public as part of their everyday jobs and can thus be great representatives for the field.

High-Rate Laser Communications for Human Exploration and Science

Science.gov (United States)

Robinson, B. S.; Shih, T.; Khatri, F. I.; King, T.; Seas, A.

2018-02-01

Laser communication links has been successfully demonstrated on recent near-Earth and lunar missions. We present a status of this development work and its relevance to a future Deep Space Gateway supporting human exploration and science activities.

A web-based communication system for integrated care in cerebral palsy: experienced contribution to parent-professional communication

NARCIS (Netherlands)

Gulmans, Jitske; Vollenbroek-Hutten, Miriam Marie Rosé; van Gemert-Pijnen, Julia E.W.C.; van Harten, Wim H.; van Harten, Willem H.

2012-01-01

Introduction: to improve communication in the integrated care setting of children with cerebral palsy, we developed a web-based system for parent-professional and inter-professional communication. The present study aimed to evaluate parents' experiences regarding the system's contribution to their

The Anthropology of Science Education Reform: An Alabama Model for Building an Integrated Stakeholder Systems Approach

Science.gov (United States)

Denson, R. L.; Cox, G. N.

2004-12-01

education through facilitating communication among education, business, and public policy organizations. Through the AMSTEC approach to systemic Science, Technology, Engineering and Math (STEM) education reform, business and other aspects of our culture play a vital role as stakeholders in the development of the integrated stakeholder model. Using the STEMnet model developed by National Space Science and Technology Center (NSSTC), each of the stakeholders has been working in support of the Alabama Department of Education's Math Science and Technology K-12 research-based Initiative (AMSTI) . In this respect, Alabama has the education aspects of science education reform underway. AMSTI continues to grow and strengthen its program now using an integrated stakeholder model. The integrated stakeholder approach enhances and strengthens Alabama's STEM educational activities in support of systemic K-12 education reform called for in our nation to meet the needs of the 21st century workforce. In addition, aspects of culture including the media, the health community, and local business and industry will also align messages and programs to work in support of systemic K-20 education reform. It truly "takes a village" of good communicating stakeholders who have created a shared vision and common language for discussing and aligning resources and strategies for changing the perceptions, feelings and teaching and learning of science in our society http://www.amstec.org, http://www.nsstc.org

Science Integrating Learning Objectives: A Cooperative Learning Group Process

Science.gov (United States)

Spindler, Matt

2015-01-01

The integration of agricultural and science curricular content that capitalizes on natural and inherent connections represents a challenge for secondary agricultural educators. The purpose of this case study was to create information about the employment of Cooperative Learning Groups (CLG) to enhance the science integrating learning objectives…

Two-Sides of the Same Coin: Communicating Climate Change Science to Water Utilities and Stakeholders in Florida and Hawai'i

Science.gov (United States)

Keener, V. W.; Staal, L.

2011-12-01

The NOAA-funded Regional Integrated Sciences and Assessment (RISA) programs act as boundary organizations that both conduct and translate academic climate research in the physical and social sciences for a variety of stakeholder applications, including for local and state governments, natural resource managers, non-climate scientists, and community members. For the past six years, I have worked with two RISAs-one in the southeast United States, and recently in the Pacific region. In confronting the most immediate impacts of climate change, Florida and Hawai'i are both currently dealing with saltwater intrusion effects on infrastructure and water supply, sea level rise impacts on vulnerable coastlines, and expect the problems to worsen in the future. Both RISAs have focused on water resource sustainability as a topic of interest, and held workshops on climate variability and change impacts for water utilities and a wider range of relevant stakeholders. Methods that have been used to communicate climate science, projected impacts, and risk have included: working groups/collaborative learning, scientific presentations and presentations of relevant case studies, beach management planning, in-depth interviews, and educational radio spots. Despite the similarities in the types of issues being confronted, stakeholders in each location have responded with differing levels of acceptance, which has resulted in the usage of different methods of communication of the same types of climate science information. This talk will focus on the success of a variety of different methods in communicating similar information on comparable risks to different audiences.

Communicating Like a Scientist with Multimodal Writing

Science.gov (United States)

McDermott, Mark; Kuhn, Mason

2012-01-01

If students are to accurately model how scientists use written communication, they must be given opportunities to use creative means to describe science in the classroom. Scientists often integrate pictures, diagrams, charts, and other modes within text and students should also be encouraged to use multiple modes of communication. This article…