WorldWideScience

Sample records for integrate science communication

  1. Communicating Science

    Science.gov (United States)

    Russell, Nicholas

    2009-10-01

    Introduction: what this book is about and why you might want to read it; Prologue: three orphans share a common paternity: professional science communication, popular journalism, and literary fiction are not as separate as they seem; Part I. Professional Science Communication: 1. Spreading the word: the endless struggle to publish professional science; 2. Walk like an Egyptian: the alien feeling of professional science writing; 3. The future's bright? Professional science communication in the age of the internet; 4. Counting the horse's teeth: professional standards in science's barter economy; 5. Separating the wheat from the chaff: peer review on trial; Part II. Science for the Public: What Science Do People Need and How Might They Get It?: 6. The Public Understanding of Science (PUS) movement and its problems; 7. Public engagement with science and technology (PEST): fine principle, difficult practice; 8. Citizen scientists? Democratic input into science policy; 9. Teaching and learning science in schools: implications for popular science communication; Part III. Popular Science Communication: The Press and Broadcasting: 10. What every scientist should know about mass media; 11. What every scientist should know about journalists; 12. The influence of new media; 13. How the media represents science; 14. How should science journalists behave?; Part IV. The Origins of Science in Cultural Context: Five Historic Dramas: 15. A terrible storm in Wittenberg: natural knowledge through sorcery and evil; 16. A terrible storm in the Mediterranean: controlling nature with white magic and religion; 17. Thieving magpies: the subtle art of false projecting; 18. Foolish virtuosi: natural philosophy emerges as a distinct discipline but many cannot take it seriously; 19. Is scientific knowledge 'true' or should it just be 'truthfully' deployed?; Part V. Science in Literature: 20. Science and the Gothic: the three big nineteenth-century monster stories; 21. Science fiction: serious

  2. Integrated assessment, water resources, and science-policy communication

    International Nuclear Information System (INIS)

    Davies, E.G.R.; Akhtar, M.K.; McBean, G.A.; Simonovic, S.P.

    2009-01-01

    Traditional climate change modeling neglects the role of feedbacks between different components of society-biosphere-climate system. Yet, such interconnections are critical. This paper describes an alternative, Integrated Assessment (IA) model that focuses on feedbacks not only within individual elements of the society-biosphere-climate system, but also on their interconnections. The model replicates the relevant dynamics of nine components of the society-biosphere- climate system at the sectoral, or single-component, level: climate, carbon cycle, hydrological cycle, water demand, water quality, population, land use, energy and economy. The paper discusses the role of the model in science-policy dialogue. (author)

  3. Communicating Science

    Science.gov (United States)

    Holland, G. J.; McCaffrey, M. S.; Kiehl, J. T.; Schmidt, C.

    2010-12-01

    We are in an era of rapidly changing communication media, which is driving a major evolution in the modes of communicating science. In the past, a mainstay of scientific communication in popular media was through science “translators”; science journalists and presenters. These have now nearly disappeared and are being replaced by widespread dissemination through, e.g., the internet, blogs, YouTube and journalists who often have little scientific background and sharp deadlines. Thus, scientists are required to assume increasing responsibility for translating their scientific findings and calibrating their communications to non-technical audiences, a task for which they are often ill prepared, especially when it comes to controversial societal issues such as tobacco, evolution, and most recently climate change (Oreskes and Conway 2010). Such issues have been politicized and hi-jacked by ideological belief systems to such an extent that constructive dialogue is often impossible. Many scientists are excellent communicators, to their peers. But this requires careful attention to detail and logical explanation, open acknowledgement of uncertainties, and dispassionate delivery. These qualities become liabilities when communicating to a non-scientific audience where entertainment, attention grabbing, 15 second sound bites, and self assuredness reign (e.g. Olson 2009). Here we report on a program initiated by NCAR and UCAR to develop new approaches to science communication and to equip present and future scientists with the requisite skills. If we start from a sound scientific finding with general scientific consensus, such as the warming of the planet by greenhouse gases, then the primary emphasis moves from the “science” to the “art” of communication. The art cannot have free reign, however, as there remains a strong requirement for objectivity, honesty, consistency, and above all a resistance to advocating particular policy positions. Targeting audience

  4. Rewarding peer reviewers: maintaining the integrity of science communication.

    Science.gov (United States)

    Gasparyan, Armen Yuri; Gerasimov, Alexey N; Voronov, Alexander A; Kitas, George D

    2015-04-01

    This article overviews currently available options for rewarding peer reviewers. Rewards and incentives may help maintain the quality and integrity of scholarly publications. Publishers around the world implemented a variety of financial and nonfinancial mechanisms for incentivizing their best reviewers. None of these is proved effective on its own. A strategy of combined rewards and credits for the reviewers1 creative contributions seems a workable solution. Opening access to reviews and assigning publication credits to the best reviews is one of the latest achievements of digitization. Reviews, posted on academic networking platforms, such as Publons, add to the transparency of the whole system of peer review. Reviewer credits, properly counted and displayed on individual digital profiles, help distinguish the best contributors, invite them to review and offer responsible editorial posts.

  5. The integration of open access journals in the scholarly communication system: Three science fields

    DEFF Research Database (Denmark)

    Faber Frandsen, Tove

    2009-01-01

    across disciplines. This study is an analysis of the citing behaviour in journals within three science fields: biology, mathematics, and pharmacy and pharmacology. It is a statistical analysis of OAJs as well as non-OAJs including both the citing and cited side of the journal to journal citations......The greatest number of open access journals (OAJs) is found in the sciences and their influence is growing. However, there are only a few studies on the acceptance and thereby integration of these OAJs in the scholarly communication system. Even fewer studies provide insight into the differences....... The multivariate linear regression reveals many similarities in citing behaviour across fields and media. But it also points to great differences in the integration of OAJs. The integration of OAJs in the scholarly communication system varies considerably across fields. The implications for bibliometric research...

  6. NASA science communications strategy

    Science.gov (United States)

    1995-01-01

    In 1994, the Clinton Administration issued a report, 'Science in the National Interest', which identified new national science goals. Two of the five goals are related to science communications: produce the finest scientists and engineers for the 21st century, and raise scientific and technological literacy of all Americans. In addition to the guidance and goals set forth by the Administration, NASA has been mandated by Congress under the 1958 Space Act to 'provide for the widest practicable and appropriate dissemination concerning its activities and the results thereof'. In addition to addressing eight Goals and Plans which resulted from a January 1994 meeting between NASA and members of the broader scientific, education, and communications community on the Public Communication of NASA's Science, the Science Communications Working Group (SCWG) took a comprehensive look at the way the Agency communicates its science to ensure that any changes the Agency made were long-term improvements. The SCWG developed a Science Communications Strategy for NASA and a plan to implement the Strategy. This report outlines a strategy from which effective science communications programs can be developed and implemented across the agency. Guiding principles and strategic themes for the strategy are provided, with numerous recommendations for improvement discussed within the respective themes of leadership, coordination, integration, participation, leveraging, and evaluation.

  7. Preserving the Integrity of Citations and References by All Stakeholders of Science Communication.

    Science.gov (United States)

    Gasparyan, Armen Yuri; Yessirkepov, Marlen; Voronov, Alexander A; Gerasimov, Alexey N; Kostyukova, Elena I; Kitas, George D

    2015-11-01

    Citations to scholarly items are building bricks for multidisciplinary science communication. Citation analyses are currently influencing individual career advancement and ranking of academic and research institutions worldwide. This article overviews the involvement of scientific authors, reviewers, editors, publishers, indexers, and learned associations in the citing and referencing to preserve the integrity of science communication. Authors are responsible for thorough bibliographic searches to select relevant references for their articles, comprehend main points, and cite them in an ethical way. Reviewers and editors may perform additional searches and recommend missing essential references. Publishers, in turn, are in a position to instruct their authors over the citations and references, provide tools for validation of references, and open access to bibliographies. Publicly available reference lists bear important information about the novelty and relatedness of the scholarly items with the published literature. Few editorial associations have dealt with the issue of citations and properly managed references. As a prime example, the International Committee of Medical Journal Editors (ICMJE) issued in December 2014 an updated set of recommendations on the need for citing primary literature and avoiding unethical references, which are applicable to the global scientific community. With the exponential growth of literature and related references, it is critically important to define functions of all stakeholders of science communication in curbing the issue of irrational and unethical citations and thereby improve the quality and indexability of scholarly journals.

  8. Preserving the Integrity of Citations and References by All Stakeholders of Science Communication

    Science.gov (United States)

    Yessirkepov, Marlen; Voronov, Alexander A.; Gerasimov, Alexey N.; Kostyukova, Elena I.; Kitas, George D.

    2015-01-01

    Citations to scholarly items are building bricks for multidisciplinary science communication. Citation analyses are currently influencing individual career advancement and ranking of academic and research institutions worldwide. This article overviews the involvement of scientific authors, reviewers, editors, publishers, indexers, and learned associations in the citing and referencing to preserve the integrity of science communication. Authors are responsible for thorough bibliographic searches to select relevant references for their articles, comprehend main points, and cite them in an ethical way. Reviewers and editors may perform additional searches and recommend missing essential references. Publishers, in turn, are in a position to instruct their authors over the citations and references, provide tools for validation of references, and open access to bibliographies. Publicly available reference lists bear important information about the novelty and relatedness of the scholarly items with the published literature. Few editorial associations have dealt with the issue of citations and properly managed references. As a prime example, the International Committee of Medical Journal Editors (ICMJE) issued in December 2014 an updated set of recommendations on the need for citing primary literature and avoiding unethical references, which are applicable to the global scientific community. With the exponential growth of literature and related references, it is critically important to define functions of all stakeholders of science communication in curbing the issue of irrational and unethical citations and thereby improve the quality and indexability of scholarly journals. PMID:26538996

  9. Science communication as political communication

    Science.gov (United States)

    Scheufele, Dietram A.

    2014-01-01

    Scientific debates in modern societies often blur the lines between the science that is being debated and the political, moral, and legal implications that come with its societal applications. This manuscript traces the origins of this phenomenon to professional norms within the scientific discipline and to the nature and complexities of modern science and offers an expanded model of science communication that takes into account the political contexts in which science communication takes place. In a second step, it explores what we know from empirical work in political communication, public opinion research, and communication research about the dynamics that determine how issues are debated and attitudes are formed in political environments. Finally, it discusses how and why it will be increasingly important for science communicators to draw from these different literatures to ensure that the voice of the scientific community is heard in the broader societal debates surrounding science. PMID:25225389

  10. Science communication as political communication.

    Science.gov (United States)

    Scheufele, Dietram A

    2014-09-16

    Scientific debates in modern societies often blur the lines between the science that is being debated and the political, moral, and legal implications that come with its societal applications. This manuscript traces the origins of this phenomenon to professional norms within the scientific discipline and to the nature and complexities of modern science and offers an expanded model of science communication that takes into account the political contexts in which science communication takes place. In a second step, it explores what we know from empirical work in political communication, public opinion research, and communication research about the dynamics that determine how issues are debated and attitudes are formed in political environments. Finally, it discusses how and why it will be increasingly important for science communicators to draw from these different literatures to ensure that the voice of the scientific community is heard in the broader societal debates surrounding science.

  11. The sciences of science communication.

    Science.gov (United States)

    Fischhoff, Baruch

    2013-08-20

    The May 2012 Sackler Colloquium on "The Science of Science Communication" brought together scientists with research to communicate and scientists whose research could facilitate that communication. The latter include decision scientists who can identify the scientific results that an audience needs to know, from among all of the scientific results that it would be nice to know; behavioral scientists who can design ways to convey those results and then evaluate the success of those attempts; and social scientists who can create the channels needed for trustworthy communications. This overview offers an introduction to these communication sciences and their roles in science-based communication programs.

  12. Integrating design science theory and methods to improve the development and evaluation of health communication programs.

    Science.gov (United States)

    Neuhauser, Linda; Kreps, Gary L

    2014-12-01

    Traditional communication theory and research methods provide valuable guidance about designing and evaluating health communication programs. However, efforts to use health communication programs to educate, motivate, and support people to adopt healthy behaviors often fail to meet the desired goals. One reason for this failure is that health promotion issues are complex, changeable, and highly related to the specific needs and contexts of the intended audiences. It is a daunting challenge to effectively influence health behaviors, particularly culturally learned and reinforced behaviors concerning lifestyle factors related to diet, exercise, and substance (such as alcohol and tobacco) use. Too often, program development and evaluation are not adequately linked to provide rapid feedback to health communication program developers so that important revisions can be made to design the most relevant and personally motivating health communication programs for specific audiences. Design science theory and methods commonly used in engineering, computer science, and other fields can address such program and evaluation weaknesses. Design science researchers study human-created programs using tightly connected build-and-evaluate loops in which they use intensive participatory methods to understand problems and develop solutions concurrently and throughout the duration of the program. Such thinking and strategies are especially relevant to address complex health communication issues. In this article, the authors explore the history, scientific foundation, methods, and applications of design science and its potential to enhance health communication programs and their evaluation.

  13. The sciences of science communication

    OpenAIRE

    Fischhoff, Baruch

    2013-01-01

    The May 2012 Sackler Colloquium on “The Science of Science Communication” brought together scientists with research to communicate and scientists whose research could facilitate that communication. The latter include decision scientists who can identify the scientific results that an audience needs to know, from among all of the scientific results that it would be nice to know; behavioral scientists who can design ways to convey those results and then evaluate the success of those attempts; a...

  14. Communicating Your Science

    Science.gov (United States)

    Young, C. A.

    2016-12-01

    Effective science communication can open doors, accelerate your career and even make you a better scientist. Part of being an effective and productive scientist means being an effective science communicator. The scientist must communicate their work in talks, posters, peer-reviewed papers, internal reports, proposals as well as to the broader public (including law makers). Despite the importance of communication, it has traditionally not been part of our core training as scientists. Today's science students are beginning to have more opportunities to formally develop their science communication skills. Fortunately, new and even more established scientists have a range of tools and resources at their disposal. In this presentation, we will share some of these resources, share our own experiences utilizing them, and provide some practical tools to improve your own science communication skills.

  15. Team science for science communication.

    Science.gov (United States)

    Wong-Parodi, Gabrielle; Strauss, Benjamin H

    2014-09-16

    Natural scientists from Climate Central and social scientists from Carnegie Mellon University collaborated to develop science communications aimed at presenting personalized coastal flood risk information to the public. We encountered four main challenges: agreeing on goals; balancing complexity and simplicity; relying on data, not intuition; and negotiating external pressures. Each challenge demanded its own approach. We navigated agreement on goals through intensive internal communication early on in the project. We balanced complexity and simplicity through evaluation of communication materials for user understanding and scientific content. Early user test results that overturned some of our intuitions strengthened our commitment to testing communication elements whenever possible. Finally, we did our best to negotiate external pressures through regular internal communication and willingness to compromise.

  16. Science Communication in Denmark

    DEFF Research Database (Denmark)

    Busch, Henrik

    2005-01-01

    This paper was presented during the author?s visit at the Faculty of Human Development of the University of Kobe . The paper is intended to provide the knowledge about science communication in the Nordic countries (in particular in Denmark). The focus in the paper is on (i) examples of new...... and innovative modes of science communication in Denmark and (ii) educational programs for science communicators. Furthermore, emphasis is on the pedagogical ideas behind the initiatives, rather than on thorough descriptions of structures, curricula and evaluations of the projects....

  17. The Credibility of Science Communication

    Directory of Open Access Journals (Sweden)

    Nielsen, L. H.

    2007-10-01

    Full Text Available Current developments in the media marketplace and an increased need for visibility to secure funding are leading inevitably to faster, simpler and more aggressive science communication. This article presents the results of an exploratory study of potential credibility problems in astronomy press releases, their causes, consequences and possible remedies. The study consisted of eleven open-ended interviews with journalists, scientists and public information officers. Results suggest that credibility issues are central to communication, deeply integrated into the workflow and can have severe consequences for the actors (especially the scientist, but are an unavoidable part of thecommunication process.

  18. Communicating science: professional, popular, literary

    National Research Council Canada - National Science Library

    Russell, N

    2010-01-01

    ... patterns of communication among scientists, popular communication to the public and science in literature and drama. This three-part framework shows how historical and cultural factors operate in today's complex communication landscape, and should be actively considered when designing and evaluating science communication. Ideal for students and p...

  19. A Design-Based Research Capturing Science Teachers' Practices of Information and Communication Technologies (ICTs) Integration Using the New Literacy Framework

    Science.gov (United States)

    Wang, Shiang-Kwei; Hsu, Hui-Yin

    2017-01-01

    Technology integration in K-12 classrooms is usually teacher-centered and has insufficient impact on students' learning. The purpose of this project is to facilitate science teachers' use of information and communication technologies (ICTs) as cognitive tools to shift their practices from teacher-centered methods to constructivist,…

  20. Portraying Real Science in Science Communication

    Science.gov (United States)

    van Dijk, Esther M.

    2011-01-01

    In both formal and informal settings, not only science but also views on the nature of science are communicated. Although there probably is no singular nature shared by all fields of science, in the field of science education it is commonly assumed that on a certain level of generality there is a consensus on many features of science. In this…

  1. Communicating Science to Society

    Science.gov (United States)

    Illingworth, Samuel; Muller, Jennifer; Leather, Kimberley; Morgan, William; O'Meara, Simon; Topping, David; Booth, Alastair; Llyod, Gary; Young, Dominique; Bannan, Thomas; Simpson, Emma; Percival, Carl; Allen, Grant; Clark, Elaine; Muller, Catherine; Graves, Rosemarie

    2014-05-01

    "Nothing in science has any value to society if it is not communicated." So goes the 1952 quote from Anne Roe, the noted twentieth century American psychologist and writer. She went on to say that "scientists are beginning to learn their social obligations", and now over 60 years later there is certainly evidence to support her assertions. As scientists, by communicating our research to the general public we not only better inform the tax payer where their money is being spent, but are also able to help put into context the topical environmental challenges and issues that society faces, as well as inspiring a whole new generation of future scientists. This process of communication is very much a two-way street; by presenting our work to people outside of our usual spheres of contemporaries, we expose ourselves to alternative thoughts and insights that can inspire us, as scientists, to take another look at our research from angles that we had never before considered. This work presents the results and experiences from a number of public engagement and outreach activities across the UK, in which geoscientists engaged and interacted with members of the general public. These include the design and implementation of Raspberry Pi based outreach activities for several hundred high school students; the process of running a successful podcast (http://thebarometer.podbean.com); hosting and participating in science events for thousands of members of the general public (e.g. http://www.manchestersciencefestival.com and http://sse.royalsociety.org/2013); and creating a citizen science activity that involved primary school children from across the UK. In communicating their research it is imperative that scientists interact with their audience in an effective and engaging manner, whether in an international conference, a classroom, or indeed down the pub. This work also presents a discussion of how these skills can be developed at an early stage in the careers of a research

  2. Integrating climate change mitigation, adaptation, communication and education strategies in Matanzas Province, Cuba: A Citizen Science Approach

    Science.gov (United States)

    Rodriguez Bueno, R. A.; Byrne, J. M.

    2015-12-01

    The Environment Service Center of Matanzas (ESCM), Cuba and the University of Lethbridge are collaborating on the development of climate mitigation and adaptation programs in Matanzas province. Tourism is the largest industry in Matanzas. Protecting that industry means protecting coastal zones and conservation areas of value to tourism. These same areas are critical to protecting the landscape from global environmental change: enhanced tropical cyclones, flooding, drought and a range of other environmental change impacts. Byrne (2014) adapted a multidisciplinary methodology for climate adaptation capacity definition for the population of Nicaragua. A wide array of adaptive capacity skills and resources were integrated with agricultural crop modeling to define regions of the country where adaptive capacity development were weakest and should be improved. In Matanzas province, we are developing a series of multidisciplinary mitigation and adaptation programs that builds social science and science knowledge to expand capacity within the ESCM and the provincial population. We will be exploring increased risk due to combined watershed and tropical cyclone flooding, stresses on crops, and defining a range of possibilities in shifting from fossil fuels to renewable energy. The program will build ongoing interactions with thousands of Matanzas citizens through site visits carried out by numerous Cuban and visiting students participating in a four-month education semester with a number of Lethbridge and Matanzas faculty. These visits will also provide local citizens with better access to web-based interactions. We will evaluate mitigation and adaptive capacities in three municipalities and some rural areas across the province. Furthermore, we will explore better ways and means to communicate between the research and conservation staff and the larger population of the province.

  3. Integrating Forensic Science.

    Science.gov (United States)

    Funkhouser, John; Deslich, Barbara J.

    2000-01-01

    Explains the implementation of forensic science in an integrated curriculum and discusses the advantages of this approach. Lists the forensic science course syllabi studied in three high schools. Discusses the unit on polymers in detail. (YDS)

  4. Delivering effective science communication: advice from a professional science communicator.

    Science.gov (United States)

    Illingworth, Sam

    2017-10-01

    Science communication is becoming ever more prevalent, with more and more scientists expected to not only communicate their research to a wider public, but to do so in an innovative and engaging manner. Given the other commitments that researchers and academics are required to fulfil as part of their workload models, it is unfair to be expect them to also instantly produce effective science communication events and activities. However, by thinking carefully about what it is that needs to be communicated, and why this is being done, it is possible to develop high-quality activities that are of benefit to both the audience and the communicator(s). In this paper, I present some practical advice for developing, delivering and evaluating effective science communication initiatives, based on over a decade of experience as being a professional science communicator. I provide advice regarding event logistics, suggestions on how to successfully market and advertise your science communication initiatives, and recommendations for establishing effective branding and legacy. Crown Copyright © 2017. Published by Elsevier Ltd. All rights reserved.

  5. Best Practice: Integrated Marketing Communications

    OpenAIRE

    Schultz, Don; Macdonald, Emma K.; Baines, Paul R.

    2012-01-01

    Integrated marketing communications can substantially improve target audience reception, message resonance, and positive behavioural response but, to reach its true potential, the process requires a strong focus on data integration/customer insight.

  6. Communicating science in social settings.

    Science.gov (United States)

    Scheufele, Dietram A

    2013-08-20

    This essay examines the societal dynamics surrounding modern science. It first discusses a number of challenges facing any effort to communicate science in social environments: lay publics with varying levels of preparedness for fully understanding new scientific breakthroughs; the deterioration of traditional media infrastructures; and an increasingly complex set of emerging technologies that are surrounded by a host of ethical, legal, and social considerations. Based on this overview, I discuss four areas in which empirical social science helps clarify intuitive but sometimes faulty assumptions about the social-level mechanisms of science communication and outline an agenda for bench and social scientists--driven by current social-scientific research in the field of science communication--to guide more effective communication efforts at the societal level in the future.

  7. Science communication in European projects

    International Nuclear Information System (INIS)

    Vachev, Boyko; Stamenov, Jordan

    2009-01-01

    Science communication in several resent successful projects of Institute for Nuclear Research and Nuclear Energy, Bulgarian Academy of Sciences (INRNE, BAS) from the 5th and 6th Framework Programmes of EC is presented: the joint INRNE, BAS project with JRC of EC (FP5 NUSES) and two subsequent Centre of Excellence projects (FP5 HIMONTONET and FP6 BEOBAL) are considered. Innovations and traditional forms development and application are discussed. An overview of presentation and communication of INRNE, BAS contribution to Bulgarian European Project is made. Good practices have been derived. Keywords: Science communication, European projects, Innovations

  8. The communication process in Telenursing: integrative review.

    Science.gov (United States)

    Barbosa, Ingrid de Almeida; Silva, Karen Cristina da Conceição Dias da; Silva, Vladimir Araújo da; Silva, Maria Júlia Paes da

    2016-01-01

    to identify scientific evidence about the communication process in Telenursing and analyze them. integrative review performed in March 2014. The search strategy, structured with the descriptors "telenursing" and "communication", was implemented in the databases Medline, Bireme, Cinahl, Scopus, Web of Science, Scielo, and Cochrane. ten studies were selected after inclusion and exclusion criteria. The main challenges were: the clinical condition of patients, the possibility for inadequate communication to cause misconduct, the absence of visual references in interactions without video, and difficulty understanding nonverbal communication. distance imposes communicative barriers in all elements: sender, recipient and message; and in both ways of transmission, verbal and nonverbal. The main difficulty is to understand nonverbal communication. To properly behave in this context, nurses must receive specific training to develop abilities and communication skills.

  9. Communicating science in social settings

    Science.gov (United States)

    Scheufele, Dietram A.

    2013-01-01

    This essay examines the societal dynamics surrounding modern science. It first discusses a number of challenges facing any effort to communicate science in social environments: lay publics with varying levels of preparedness for fully understanding new scientific breakthroughs; the deterioration of traditional media infrastructures; and an increasingly complex set of emerging technologies that are surrounded by a host of ethical, legal, and social considerations. Based on this overview, I discuss four areas in which empirical social science helps clarify intuitive but sometimes faulty assumptions about the social-level mechanisms of science communication and outline an agenda for bench and social scientists—driven by current social-scientific research in the field of science communication—to guide more effective communication efforts at the societal level in the future. PMID:23940341

  10. Integrating Information & Communications Technologies into the Classroom

    Science.gov (United States)

    Tomei, Lawrence, Ed.

    2007-01-01

    "Integrating Information & Communications Technologies Into the Classroom" examines topics critical to business, computer science, and information technology education, such as: school improvement and reform, standards-based technology education programs, data-driven decision making, and strategic technology education planning. This book also…

  11. Integrating Rapid Prototyping into Graphic Communications

    Science.gov (United States)

    Xu, Renmei; Flowers, Jim

    2015-01-01

    Integrating different science, technology, engineering, and mathematics (STEM) areas can help students learn and leverage both the equipment and expertise at a single school. In comparing graphic communications classes with classes that involve rapid prototyping (RP) technologies like 3D printing, there are sufficient similarities between goals,…

  12. Nurse-physician communication - An integrated review.

    Science.gov (United States)

    Tan, Tit-Chai; Zhou, Huaqiong; Kelly, Michelle

    2017-12-01

    To present a comprehensive review of current evidence on the factors which impact on nurse-physician communication and interventions developed to improve nurse-physician communication. The challenges in nurse-physician communication persist since the term 'nurse-doctor game' was first used in 1967, leading to poor patient outcomes such as treatment delays and potential patient harm. Inconsistent evidence was found on the factors and interventions which foster or impair effective nurse-physician communication. An integrative review was conducted following a five-stage process: problem identification, literature search, data evaluation, data analysis and presentation. Five electronic databases were searched from 2005 to April 2016 using key search terms: "improve*," "nurse-physician," "nurse," "physician" and "communication" in five electronic databases including the Cumulative Index to Nursing and Allied Health Literature (CINAHL), MEDLINE, PubMed, Science Direct and Scopus. A total of 22 studies were included in the review. Four themes emerged from the data synthesis, namely communication styles; factors that facilitate nurse-physician communication; barriers to effective nurse-physician communication; and interventions to improve nurse-physician communication. This integrative review suggests that nurse-physician communication still remains ineffective. Current interventions only address information needs of nurses and physicians in limited situations and specific settings but cannot adequately address the interprofessional communication skills that are lacking in practice. The disparate views of nurses and physicians on communication due to differing training backgrounds confound the effectiveness of current interventions or strategies. Cross-training and interprofessional educational from undergraduate to postgraduate programmes will better align the training of nurses and physicians to communicate effectively. Further research is needed to determine the

  13. Communicating science beyond the MMJ

    African Journals Online (AJOL)

    nanotechnology, fracking, and GMOs, just to name a few hot topics of recent years. In Malawi, levels of poverty, literacy, and access to information are challenges to science communication. However, given that the majority of research conducted in Malawi is medical or social science-related and involves human subjects, ...

  14. Open Science: a first step towards Science Communication

    Science.gov (United States)

    Grigorov, Ivo; Tuddenham, Peter

    2015-04-01

    As Earth Science communicators gear up to adopt the new tools and captivating approaches to engage citizen scientists, budding entrepreneurs, policy makers and the public in general, researchers have the responsibility, and opportunity, to fully adopt Open Science principles and capitalize on its full societal impact and engagement. Open Science is about removing all barriers to basic research, whatever its formats, so that it can be freely used, re-used and re-hashed, thus fueling discourse and accelerating generation of innovative ideas. The concept is central to EU's Responsible Research and Innovation philosophy, and removing barriers to basic research measurably contributes to engaging citizen scientists into the research process, it sets the scene for co-creation of solutions to societal challenges, and raises the general science literacy level of the public. Despite this potential, only 50% of today's basic research is freely available. Open Science can be the first passive step of communicating marine research outside academia. Full and unrestricted access to our knowledge including data, software code and scientific publications is not just an ethical obligation, but also gives solid credibility to a more sophisticated communication strategy on engaging society. The presentation will demonstrate how Open Science perfectly compliments a coherent communication strategy for placing Marine Research in societal context, and how it underpin an effective integration of Ocean & Earth Literacy principles in standard educational, as well mobilizing citizen marine scientists, thus making marine science Open Science.

  15. Innovating science communication

    CERN Document Server

    AUTHOR|(CDS)2051192; The ATLAS collaboration; Marcelloni De Oliveira, Claudia; Shaw, Kate

    2016-01-01

    The ATLAS Education & Outreach project has, over the years, developed a strong reputation for supporting innovation. Animated event displays, musical CDs, 3d movies, 3-storey murals, photo books, data sonifications, multi-media art installations, pub slams, masterclasses, documentaries, pop-up books, LEGO® models, and virtual visits are among the many diverse methods being exploited to communicate to the world the goals and accomplishments of the ATLAS Experiment at CERN. This variety of creativity and innovation does not pop out of a vacuum. It requires underlying motivation by the collaboration to communicate with the public; freedom and encouragement to do so in a creative manner; and a support structure for developing, implementing and promoting these activities. The ATLAS Outreach project has built this support structure on a well-defined communication plan, high-quality content, and effective delivery platforms. Most importantly, implementation of the program has been based on the effective engagem...

  16. The Science of Strategic Communication | Science Inventory ...

    Science.gov (United States)

    The field of Strategic Communication involves a focused effort to identify, develop, and present multiple types of communication media on a given subject. A Strategic Communication program recognizes the limitations of the most common communication models (primarily “one size fits all” and “presenting everything and letting the audience decide what is important”) and specifically focuses on building a communication framework that is composed of three interlinked pillars: (1) Message – Identifying the right content for a given audience and a vehicle, (2) Audience – Identify the right target group for a given message and vehicle, (3) Vehicle – Identifying the right types of media for a given message and audience. In addition to serving as an organizational framework, the physical structure of a Strategic Communication plan also can serve as a way to show an audience where they, the message, and vehicle fit into the larger picture (i.e., “you are here”). This presentation explores the tenets of Strategic Communication and its use in natural resources management as it relates to advancing restoration activities in the Greater Everglades. This presentation is aimed at restoration practitioners and decision makers. This presentation provides an introduction to the field of strategic communication and presents a generalizable framework for use in the natural sciences. The presentation also gives an example of a communication implementation matrix,

  17. Integrated Marketing Communications

    Science.gov (United States)

    Black, Jim

    2004-01-01

    Integration has become a cliche in enrollment management and student services circles. The term is used to describe everything from integrated marketing to seamless services. Often, it defines organizational structures, processes, student information systems, and even communities. In Robert Sevier's article in this issue of "College and…

  18. Integrating multidisciplinary science, modelling and impact data into evolving, syn-event volcanic hazard mapping and communication: A case study from the 2012 Tongariro eruption crisis, New Zealand

    Science.gov (United States)

    Leonard, Graham S.; Stewart, Carol; Wilson, Thomas M.; Procter, Jonathan N.; Scott, Bradley J.; Keys, Harry J.; Jolly, Gill E.; Wardman, Johnny B.; Cronin, Shane J.; McBride, Sara K.

    2014-10-01

    New Zealand's Tongariro National Park volcanoes produce hazardous eruptions every few years to decades. On 6 August 2012 the Te Maari vent of Tongariro Volcano erupted, producing a series of explosions and a fine ash of minor volume which was dispersed rapidly to the east. This manuscript presents a summary of the eruption impacts and the way these supported science communication during the crisis, particularly in terms of hazard map development. The most significant proximal impact was damage from pyroclastic surges and ballistics to the popular and economically-important Tongariro Alpine Crossing track. The only hazard to affect the medial impact zone was a few mms of ashfall with minor impacts. Field testing indicated that the Te Maari ash had extremely low resistivity when wetted, implying a very high potential to cause disruption to nationally-important power transmission networks via the mechanism of insulator flashover. This was not observed, presumably due to insufficient ash accumulation on insulators. Virtually no impacts from distal ashfall were reported. Post-event analysis of PM10 data demonstrates the additional value of regional air quality monitoring networks in quantifying population exposure to airborne respirable ash. While the eruption was minor, it generated a high level of public interest and a demand for information on volcanic hazards and impacts from emergency managers, the public, critical infrastructure managers, health officials, and the agriculture sector. Meeting this demand fully taxed available resources. We present here aspects of the New Zealand experience which may have wider applicability in moving towards improved integration of hazard impact information, mapping, and communication. These include wide use of a wiki technical clearinghouse and email listservs, a focus on multi-agency consistent messages, and a recently developed environment of collaboration and alignment of both research funding and technical science advice

  19. Integrating the persons communicating

    DEFF Research Database (Denmark)

    Hermann, Jesper

    2011-01-01

    The paper presents some grounds for the working out of insights developed by Roy Harris and the fellow integrationalists, including the person-centered focus of Otto Jespersen when dealing with future communication studies. Whenever we are speaking of ‘something verbal’, immediately we are opening...... of ‘language’ evaporates, and we are left solely with persons and their understandings, actions and expressions to be investigated by us professionals, collaborating with the persons under scrutiny....

  20. Improving together: collaborative learning in science communication

    Science.gov (United States)

    Stiller-Reeve, Mathew

    2015-04-01

    Most scientists today recognise that science communication is an important part of the scientific process. Despite this recognition, science writing and communication are generally taught outside the normal academic schedule. If universities offer such courses, they are generally short-term and intensive. On the positive side, such courses rarely fail to motivate. At no fault of their own, the problem with such courses lies in their ephemeral nature. The participants rarely complete a science communication course with an immediate and pressing need to apply these skills. And so the skills fade. We believe that this stalls real progress in the improvement of science communication across the board. Continuity is one of the keys to success! Whilst we wait for the academic system to truly integrate science communication, we can test and develop other approaches. We suggest a new approach that aims to motivate scientists to continue nurturing their communication skills. This approach adopts a collaborative learning framework where scientists form writing groups that meet regularly at different institutes around the world. The members of the groups learn, discuss and improve together. The participants produce short posts, which are published online. In this way, the participants learn and cement basic writing skills. These skills are transferrable, and can be applied to scientific articles as well as other science communication media. In this presentation we reflect on an ongoing project, which applies a collaborative learning framework to help young and early career scientists improve their writing skills. We see that this type of project could be extended to other media such as podcasts, or video shorts.

  1. Communicating science in politicized environments.

    Science.gov (United States)

    Lupia, Arthur

    2013-08-20

    Many members of the scientific community attempt to convey information to policymakers and the public. Much of this information is ignored or misinterpreted. This article describes why these outcomes occur and how science communicators can achieve better outcomes. The article focuses on two challenges associated with communicating scientific information to such audiences. One challenge is that people have less capacity to pay attention to scientific presentations than many communicators anticipate. A second challenge is that people in politicized environments often make different choices about whom to believe than do people in other settings. Together, these challenges cause policymakers and the public to be less responsive to scientific information than many communicators desire. Research on attention and source credibility can help science communicators better adapt to these challenges. Attention research clarifies when, and to what type of stimuli, people do (and do not) pay attention. Source credibility research clarifies the conditions under which an audience will believe scientists' descriptions of phenomena rather than the descriptions of less-valid sources. Such research can help communicators stay true to their science while making their findings more memorable and more believable to more audiences.

  2. Communicating science in politicized environments

    Science.gov (United States)

    Lupia, Arthur

    2013-01-01

    Many members of the scientific community attempt to convey information to policymakers and the public. Much of this information is ignored or misinterpreted. This article describes why these outcomes occur and how science communicators can achieve better outcomes. The article focuses on two challenges associated with communicating scientific information to such audiences. One challenge is that people have less capacity to pay attention to scientific presentations than many communicators anticipate. A second challenge is that people in politicized environments often make different choices about whom to believe than do people in other settings. Together, these challenges cause policymakers and the public to be less responsive to scientific information than many communicators desire. Research on attention and source credibility can help science communicators better adapt to these challenges. Attention research clarifies when, and to what type of stimuli, people do (and do not) pay attention. Source credibility research clarifies the conditions under which an audience will believe scientists’ descriptions of phenomena rather than the descriptions of less-valid sources. Such research can help communicators stay true to their science while making their findings more memorable and more believable to more audiences. PMID:23940336

  3. Successful Climate Science Communication Strategies

    Science.gov (United States)

    Sinclair, P.

    2016-12-01

    In the past decade, efforts to communicate the facts of global change have not successfully moved political leaders and the general public to action. In response, a number of collaborative efforts between scientists and professional communicators, writers, journalists, bloggers, filmmakers, artists and others have arisen seeking to bridge that gap. As a result, a new cadre of science-literate communicators, and media-savvy scientists have made themselves visible across diverse mainstream, traditional, and social media outlets. Because of these collaborations, in recent years, misinformation, and disinformation have been successfully met with accurate and credible rebuttals within a single news cycle.Examples of these efforts is the Dark Snow Project, a science/communication collaboration focusing initially on accelerated arctic melt and sea level rise, and the Climate Science Rapid Response team, which matches professional journalists with appropriate science experts in order to respond within a single news cycle to misinformation or misunderstandings about climate science.The session will discuss successful examples and suggest creative approaches for the future.

  4. INTEGRATED MARKETING COMMUNICATION IN POLITICS?

    Directory of Open Access Journals (Sweden)

    Ovidiu-Aurel GHIUŢĂ

    2009-06-01

    Full Text Available The current study has practical applicability in politic al domain and theoretical involvement at politicalmarketing communication level. The type of the research is a qualitative one, using as survey methods scientificobservation and documentary search. The aim of the research is to prove the applicability of marketing communicationconcept integrated in political marketing and global marketing communication. There are also exceptions, justanalyzing the industry – politics, in which integrated communication can’t be considered global communication.The subject of integrated marketing communication is relatively a new one in marketing (two decades, but itsapplicability in political domain and the specifications that assumes this application represents o new vision atEuropean and worldwide level. This study clearly presents the differences between the integrated marketingcommunication and global marketing communication.In documentary research, the author used studies belonging to Anglo – Saxons theoreticians and practitioners(Americans, Canadians, British but also Europeans (French, Belgians, Romanians. The main reason is the fact that inmarketing domain on extremely narrow scientific sections the visions belonging to these two main orientations aren’talways equable. Also, in scientific observation, t he research analyses political events from United States of America,France and Romania. Due to this reason, we can affirm that the current study has not only a regional applicability butalso a global one.

  5. Extended cognition in science communication.

    Science.gov (United States)

    Ludwig, David

    2014-11-01

    The aim of this article is to propose a methodological externalism that takes knowledge about science to be partly constituted by the environment. My starting point is the debate about extended cognition in contemporary philosophy and cognitive science. Externalists claim that human cognition extends beyond the brain and can be partly constituted by external devices. First, I show that most studies of public knowledge about science are based on an internalist framework that excludes the environment we usually utilize to make sense of science and does not allow the possibility of extended knowledge. In a second step, I argue that science communication studies should adopt a methodological externalism and accept that knowledge about science can be partly realized by external information resources such as Wikipedia. © The Author(s) 2013.

  6. Revolutionizing Climate Science: Using Teachers as Communicators

    Science.gov (United States)

    Warburton, J.; Crowley, S.; Wood, J.

    2012-12-01

    PolarTREC (Teachers and Researchers Exploring and Collaborating) is a National Science Foundation (NSF) funded program in which K-12 teachers participate in hands-on field research experiences in the Polar Regions. Teachers are the dynamic conduits for communicating climate science. In the PolarTREC final report, researchers found that teachers were vital in refining the language of their science and have shaped the goals of the scientific project. Program data demonstrates that science in classrooms is better understood when teachers have a full-spectrum grasp of project intricacies from defining the project, to field data collection, encountering situations for creativity and critical thinking, as well as participating in data and project analysis. Teachers' translating the authentic scientific process is integral in communicating climate science to the broader public. Teachers playing a major role in polar science revolutionize the old paradigm of "in-school learning". Through daily online journaling and forums, social media communication, live webinars with public, and professional development events, these teachers are moving beyond classrooms to communicate with society. Through teachers, climate policy can be shaped for the future by having scientifically literate students as well as assessable science. New paradigms come as teachers attain proficient levels of scientific understanding paired with the expert abilities for communication with years of experience. PolarTREC teachers are a model for new interactions peer-to-peer learning and mentorship for young scientists. Our programmatic goal is to expand the opportunities for PolarTREC teachers to share their involvement in science with additional formal and informal educators. 'Teaching the teachers' will reach exponential audiences in media, policy, and classrooms. Modeling this program, we designed and conducted a teacher training on climate science in Denali National Park. Utilizing expert university

  7. Crisis Communication (Handbooks of Communication Science Vol. 23)

    DEFF Research Database (Denmark)

    Johansen, Winni

    Vol. 23 - The Handbook of Communication Science General editors: Peter J. Schultz and Paul Cobley......Vol. 23 - The Handbook of Communication Science General editors: Peter J. Schultz and Paul Cobley...

  8. Fuels planning: science synthesis and integration; social issues fact sheet 06: Important considerations for communicating about hazards

    Science.gov (United States)

    Rocky Mountain Research Station USDA Forest Service

    2004-01-01

    Effective public education and communication campaigns about wildland fire and fuels management should have clear objectives, and use the right techniques to achieve these objectives. This fact sheet lists seven important considerations for planning or implementing a hazard communication effort.

  9. Communicating knowledge in science, science journalism and art

    DEFF Research Database (Denmark)

    Nielsen, Kristian Hvidtfelt

    Richter. The specialized knowledge about the image is communicated in three very different contexts with three very different outcomes. The paper uses Niklas Luhmann's system theory to describe science, science journalism, and art as autonomous social subsystems of communication. Also, Luhmann's notions...... of irritation and interference are employed to frame an interpretation of the complex relations between communicating knowledge about the image in science, science journalism, and art. Even though the functional differentiation between the communication systems of science, science journalism, and art remains...... that Richter's Erster Blick ends up questioning the epistemological and ontological grounds for communication of knowledge in science and in science journalism....

  10. Communicating in English for Science and Technology

    DEFF Research Database (Denmark)

    Mousten, Birthe

    Communicating in English for Science and Technology covers some of the most important questions in connection with communication models, stylistics and genre conventions within the area of English used in science and technology texts. Moreover,knowledge management, terminology management...

  11. Integrated marketing communications in sport organizations

    OpenAIRE

    Gašović Milan

    2011-01-01

    Integrated marketing communications represent the unification of organization's marketing and communication activities. Sports organizations have the emphasized need for effective communication with their environment (the public, the media, advertisers, sponsors, and other subjects interested in their offer). Elements of the integrated marketing communications are: advertising, personal selling, sales promotion, publicity, public relations, direct marketing, Internet communications etc. Each ...

  12. Terahertz Science, Technology, and Communication

    Science.gov (United States)

    Chattopadhyay, Goutam

    2013-01-01

    The term "terahertz" has been ubiquitous in the arena of technology over the past couple of years. New applications are emerging every day which are exploiting the promises of terahertz - its small wavelength; capability of penetrating dust, clouds, and fog; and possibility of having large instantaneous bandwidth for high-speed communication channels. Until very recently, space-based instruments for astrophysics, planetary science, and Earth science missions have been the primary motivator for the development of terahertz sensors, sources, and systems. However, in recent years the emerging areas such as imaging from space platforms, surveillance of person-borne hidden weapons or contraband from a safe stand-off distance and reconnaissance, medical imaging and DNA sequencing, and in the world high speed communications have been the driving force for this area of research.

  13. Fascinating! Popular Science Communication and Literary Science Fiction

    DEFF Research Database (Denmark)

    Meyer, Gitte

    2017-01-01

    Some see literary Science Fiction as a possible vehicle for critical discussions about the future development and the ethical implications of science-based technologies. According to that understanding, literary Science Fiction constitutes a variety of science communication. Along related lines, ......, popular science communication with science fiction features might be expected to serve a similar purpose. Only, it is far from obvious that it actually works that way.......Some see literary Science Fiction as a possible vehicle for critical discussions about the future development and the ethical implications of science-based technologies. According to that understanding, literary Science Fiction constitutes a variety of science communication. Along related lines...

  14. USGS integrated drought science

    Science.gov (United States)

    Ostroff, Andrea C.; Muhlfeld, Clint C.; Lambert, Patrick M.; Booth, Nathaniel L.; Carter, Shawn L.; Stoker, Jason M.; Focazio, Michael J.

    2017-06-05

    Project Need and OverviewDrought poses a serious threat to the resilience of human communities and ecosystems in the United States (Easterling and others, 2000). Over the past several years, many regions have experienced extreme drought conditions, fueled by prolonged periods of reduced precipitation and exceptionally warm temperatures. Extreme drought has far-reaching impacts on water supplies, ecosystems, agricultural production, critical infrastructure, energy costs, human health, and local economies (Milly and others, 2005; Wihlite, 2005; Vörösmarty and others, 2010; Choat and others, 2012; Ledger and others, 2013). As global temperatures continue to increase, the frequency, severity, extent, and duration of droughts are expected to increase across North America, affecting both humans and natural ecosystems (Parry and others, 2007).The U.S. Geological Survey (USGS) has a long, proven history of delivering science and tools to help decision-makers manage and mitigate effects of drought. That said, there is substantial capacity for improved integration and coordination in the ways that the USGS provides drought science. A USGS Drought Team was formed in August 2016 to work across USGS Mission Areas to identify current USGS drought-related research and core capabilities. This information has been used to initiate the development of an integrated science effort that will bring the full USGS capacity to bear on this national crisis.

  15. Science communication at scientific societies.

    Science.gov (United States)

    Braha, Jeanne

    2017-10-01

    Scientific societies can play a key role in bridging the research and practice of scientists' engagement of public audiences. Societies are beginning to support translation of science communication research, connections between scientists and audiences, and the creation of opportunities for scientists to engage publics without extensive customization. This article suggests roles, strategies, and mechanisms for scientific societies to promote and enhance their member's engagement of public audiences. Copyright © 2017 Elsevier Ltd. All rights reserved.

  16. Scientific Communication and the Nature of Science

    Science.gov (United States)

    Nielsen, Kristian H.

    2013-01-01

    Communication is an important part of scientific practice and, arguably, may be seen as constitutive to scientific knowledge. Yet, often scientific communication gets cursory treatment in science studies as well as in science education. In Nature of Science (NOS), for example, communication is rarely mentioned explicitly, even though, as will be…

  17. clearScience: Infrastructure for Communicating Data-Intensive Science.

    Science.gov (United States)

    Bot, Brian M; Burdick, David; Kellen, Michael; Huang, Erich S

    2013-01-01

    Progress in biomedical research requires effective scientific communication to one's peers and to the public. Current research routinely encompasses large datasets and complex analytic processes, and the constraints of traditional journal formats limit useful transmission of these elements. We are constructing a framework through which authors can not only provide the narrative of what was done, but the primary and derivative data, the source code, the compute environment, and web-accessible virtual machines. This infrastructure allows authors to "hand their machine"- prepopulated with libraries, data, and code-to those interested in reviewing or building off of their work. This project, "clearScience," seeks to provide an integrated system that accommodates the ad hoc nature of discovery in the data-intensive sciences and seamless transitions from working to reporting. We demonstrate that rather than merely describing the science being reported, one can deliver the science itself.

  18. Ethical issues in communicating science.

    Science.gov (United States)

    Garrett, J M; Bird, S J

    2000-10-01

    Most of the publicized work on scientific ethics concentrates on establishing professional norms and avoiding misconduct. The successful communication of science is the responsibility of all involved in the process. In one study, the increased incidence of autism and other social developmental disorders in males was investigated by examining individuals with Turner's syndrome (XO females). In the national newspaper this became "Genetic X-factor explains why boys will always be boys". The steps by which a study on developmental disorders, published in a highly prestigious journal, was transformed into an article in the science section which 'explained' the socially expected gender-based behavior of genetically normal children are fascinating and, unfortunately far too typical. The scientists wrote an excellent article that has just one sentence at the end that hesitantly suggests that the findings might, with further study, have some relevance to understanding normal behavior. The general interest article in the front of the journal gave a good account of the research, but suggested more strongly that there could be an in-built biological dimorphism in social cognition. This was misrepresented in the press as proof of gender differences that "undermines the trend towards sexual equality", and both illustrates cultural bias and provides fodder for feminist critiques of science. The study has been made to appear to be biased in favor of justifying the social structure of society, and yet it was the translation from the scientific study to national news that produced this transformation to biased genetic determinism. It is poor communication of the actual science, coupled with a lack of skepticism on the part of the public, that contributes to such a misapplication of science. Scientists should resist the urge to generalize their results to make them more compelling. The science community should not allow misconstructions of scientific facts to go unchallenged

  19. Facial appearance affects science communication.

    Science.gov (United States)

    Gheorghiu, Ana I; Callan, Mitchell J; Skylark, William J

    2017-06-06

    First impressions based on facial appearance predict many important social outcomes. We investigated whether such impressions also influence the communication of scientific findings to lay audiences, a process that shapes public beliefs, opinion, and policy. First, we investigated the traits that engender interest in a scientist's work, and those that create the impression of a "good scientist" who does high-quality research. Apparent competence and morality were positively related to both interest and quality judgments, whereas attractiveness boosted interest but decreased perceived quality. Next, we had members of the public choose real science news stories to read or watch and found that people were more likely to choose items that were paired with "interesting-looking" scientists, especially when selecting video-based communications. Finally, we had people read real science news items and found that the research was judged to be of higher quality when paired with researchers who look like "good scientists." Our findings offer insights into the social psychology of science, and indicate a source of bias in the dissemination of scientific findings to broader society.

  20. Integrating the Nature of Science

    Science.gov (United States)

    Weiland, Ingrid; Blieden, Katherine; Akerson, Valarie

    2014-01-01

    The nature of science (NOS) describes what science is and how knowledge in science is developed (NSTA 2013). To develop elementary students' understandings of how scientists explore the world, the authors--an education professor and a third-grade teacher--endeavored to integrate NOS into a third-grade life science unit. Throughout the lesson,…

  1. Science communication a practical guide for scientists

    CERN Document Server

    Bowater, Laura

    2012-01-01

    Science communication is a rapidly expanding area and meaningful engagement between scientists and the public requires effective communication. Designed to help the novice scientist get started with science communication, this unique guide begins with a short history of science communication before discussing the design and delivery of an effective engagement event. Along with numerous case studies written by highly regarded international contributors, the book discusses how to approach face-to-face science communication and engagement activities with the public while providing tips to avoid potential pitfalls. This book has been written for scientists at all stages of their career, including undergraduates and postgraduates wishing to engage with effective science communication for the first time, or looking to develop their science communication portfolio.

  2. Comment on ``Communicating Government Science''

    Science.gov (United States)

    Lins, Harry F.

    2006-05-01

    Soroosh Sorooshian's editorial in the 18 April issue of Eos (87(16) 2005) is a timely reminder of the need for unambiguous guidelines governing the interactions between government scientists and the media. His comments implicitly recognize the central role that science plays in a modern democratic society, which includes informing policy at the highest levels of government and educating the general public about the world we inhabit. Federal research scientists, who constitute approximately 15 percent of the AGU's U.S. membership, have a unique public responsibility. They would welcome a consistent policy for the review and approval of publications, oral presentations, and media communications. An example of the value and success that such a policy can have to both science and the nation is evident in the operations of the U.S. Geological Survey (USGS). For more than a century, the USGS has had clear policies and procedures for ensuring the communication of accurate, high-quality, and impartial scientific information. These policies and procedures are set forth in the USGS Manual under sections entitled ``Approval by the director for outside publication and oral presentation,'' ``Review of USGS publications and abstracts of oral presentations for policy-sensitive issues,'' and ``News release and media relations policy.'' These policies are available online at http:// www.usgs.gov/usgs-manual/500/500-9.html (.../500-8.html and .../500 5.html).

  3. Perspectives of Science Communication Training Held by Lecturers of Biotechnology and Science Communication

    Science.gov (United States)

    Edmondston, Joanne; Dawson, Vaille

    2014-01-01

    Science communication training for undergraduate science students has been recommended to improve future scientists' ability to constructively engage with the public. This study examined biotechnology lecturers' and science communication lecturers' views of science communication training and its possible inclusion in a biotechnology degree course…

  4. Integrated marketing communications in sport organizations

    Directory of Open Access Journals (Sweden)

    Gašović Milan

    2011-01-01

    Full Text Available Integrated marketing communications represent the unification of organization's marketing and communication activities. Sports organizations have the emphasized need for effective communication with their environment (the public, the media, advertisers, sponsors, and other subjects interested in their offer. Elements of the integrated marketing communications are: advertising, personal selling, sales promotion, publicity, public relations, direct marketing, Internet communications etc. Each of these elements has some specifics which marketing specialists in sports organizations need to understand.

  5. The Science of Science Communication and Protecting the Science Communication Environment

    Science.gov (United States)

    Kahan, D.

    2012-12-01

    Promoting public comprehension of science is only one aim of the science of science communication and is likely not the most important one for the well-being of a democratic society. Ordinary citizens form quadrillions of correct beliefs on matters that turn on complicated scientific principles they cannot even identify much less understand. The reason they fail to converge on beliefs consistent with scientific evidence on certain other consequential matters—from climate change to genetically modified foods to compusory adolescent HPV vaccination—is not the failure of scientists or science communicators to speak clearly or the inability of ordinary citizens to understand what they are saying. Rather, the source of such conflict is the proliferation of antagonistic cultural meanings. When they become attached to particular facts that admit of scientific investigation, these meanings are a kind of pollution of the science communication environment that disables the faculties ordinary citizens use to reliably absorb collective knowledge from their everyday interactions. The quality of the science communication environment is thus just as critical for enlightened self-government as the quality of the natural environment is for the physical health and well-being of a society's members. Understanding how this science communication environment works, fashioning procedures to prevent it from becoming contaminated with antagonistic meanings, and formulating effective interventions to detoxify it when protective strategies fail—those are the most critical functions science communication can perform in a democratic society.

  6. NASA/MSFC/NSSTC Science Communication Roundtable

    Science.gov (United States)

    Adams, M. L.; Gallagher, D. L.; Koczor, R.; Six, N. Frank (Technical Monitor)

    2002-01-01

    The Science Directorate at Marshall Space Flight Center (MSFC) conducts a diverse program of Internet-based science communication through a Science Roundtable process. The Roundtable includes active researchers, writers, NASA public relations staff, educators, and administrators. The Science@NASA award-winning family of Web sites features science, mathematics, and space news to inform, involve, and inspire students and the public about science. We describe here the process of producing stories, results from research to understand the science communication process, and we highlight each member of our Web family.

  7. Religiosity, Culture, and Science Communication

    Science.gov (United States)

    O'Malley, R. C.; Kahan, D.

    2017-12-01

    It is well established that cultural commitments influence receptivity to scientific information on risks and related policy-relevant facts. Religiosity is one proxy for such commitments. My presentation will present data from numerous studies (observational and experimental, lab and field) that address how religiosity as a form of cultural affinity shapes engagement with the best available evidence on human-caused climate change. The central conclusion of this research is that a skeptical position on climate change, much like a skeptical position on human evolution, operates as a tacit badge of membership in and loyalty to groups bound together by religious affiliations. Overcoming the distorting impact that this dynamic has on climate-science communication requires engaging members of religious groups not as members of those groups per se but as citizens with a practical stake in addressing the risks that climate change poses to them and their neighbors. Once enlisted into discussion and practical action on these grounds, however, religious individuals can be expected to share their positive experiences and outlooks with other members of their religious communities, thereby demonstrating to them that engaging with this form of science does not conflict with their cultural identities.

  8. Communicating science: professional, popular, literary

    National Research Council Canada - National Science Library

    Russell, Nicholas J

    2010-01-01

    .... This book critically examines the origin of this drive to improve communication, and discusses why simply improving scientists' communication skills and understanding of their audiences may not be...

  9. Science and society: a dialogue without communicators?

    Directory of Open Access Journals (Sweden)

    Nico Pitrelli

    2008-03-01

    Full Text Available To give a good public speech is art; but definitely more difficult is to organize a productive exchange of points of views between scientists, experts, non-experts and policy-makers on controversial issues such as a scenario workshop or a consensus conference. Many skills and a deep knowledge both of the topic and of the methodology are required. But this is the future of science communication, a field where the dialogical model will impose new and complex formats of communication and a new sensibility, using also the most traditional media. But are science communicators prepared for that? What is the state of the art of science communicator training?

  10. The Science of Strategic Communication

    Science.gov (United States)

    The field of Strategic Communication involves a focused effort to identify, develop, and present multiple types of communication media on a given subject. A Strategic Communication program recognizes the limitations of the most common communication models (primarily “one s...

  11. Press releases — the new trend in science communication

    DEFF Research Database (Denmark)

    Autzen, Charlotte

    2014-01-01

    Scientific institutions have for a long time known the importance of framing and owning stories about science They also know the effective way of communicating science in a press release This is part of the institution’s public relations. Enhanced competition among research institutions has led...... to a buildup of communicative competences and professionalization of public relations inside the institutions and the press release has become an integrated part of science communication from these institutions. Changing working conditions in the media, where fewer people have to publish more, have made press...... releases from trustworthy scientific institutions into free and easily copied content for the editors. In this commentary I investigate and discuss the communicative ecosystem of the university press release. I especially take a close look at the role of the critical and independent science journalist...

  12. Communication Regulatory Science: Mapping a New Field.

    Science.gov (United States)

    Noar, Seth M; Cappella, Joseph N; Price, Simani

    2017-12-13

    Communication regulatory science is an emerging field that uses validated techniques, tools, and models to inform regulatory actions that promote optimal communication outcomes and benefit the public. In the opening article to this special issue on communication and tobacco regulatory science, we 1) describe Food and Drug Administration (FDA) regulation of tobacco products in the US; 2) introduce communication regulatory science and provide examples in the tobacco regulatory science realm; and 3) describe the special issue process and final set of articles. Communication research on tobacco regulatory science is a burgeoning area of inquiry, and this work advances communication science, informs and potentially guides the FDA, and may help to withstand legal challenges brought by the tobacco industry. This research has the potential to have a major impact on the tobacco epidemic and population health by helping implement the most effective communications to prevent tobacco initiation and increase cessation. This special issue provides an example of 10 studies that exemplify tobacco regulatory science and demonstrate how the health communication field can affect regulation and benefit public health.

  13. In science communication, why does the idea of the public deficit always return? Exploring key influences.

    Science.gov (United States)

    Suldovsky, Brianne

    2016-05-01

    Despite mounting criticism, the deficit model remains an integral part of science communication research and practice. In this article, I advance three key factors that contribute to the idea of the public deficit in science communication, including the purpose of science communication, how communication processes and outcomes are conceptualized, and how science and scientific knowledge are defined. Affording science absolute epistemic privilege, I argue, is the most compelling factor contributing to the continued use of the deficit model. In addition, I contend that the deficit model plays a necessary, though not sufficient, role in science communication research and practice. Areas for future research are discussed. © The Author(s) 2016.

  14. Integrating Computer-Mediated Communication Strategy Instruction

    Science.gov (United States)

    McNeil, Levi

    2016-01-01

    Communication strategies (CSs) play important roles in resolving problematic second language interaction and facilitating language learning. While studies in face-to-face contexts demonstrate the benefits of communication strategy instruction (CSI), there have been few attempts to integrate computer-mediated communication and CSI. The study…

  15. Bringing values and deliberation to science communication.

    Science.gov (United States)

    Dietz, Thomas

    2013-08-20

    Decisions always involve both facts and values, whereas most science communication focuses only on facts. If science communication is intended to inform decisions, it must be competent with regard to both facts and values. Public participation inevitably involves both facts and values. Research on public participation suggests that linking scientific analysis to public deliberation in an iterative process can help decision making deal effectively with both facts and values. Thus, linked analysis and deliberation can be an effective tool for science communication. However, challenges remain in conducting such process at the national and global scales, in enhancing trust, and in reconciling diverse values.

  16. Scientists' understanding of public communication of science and technology

    DEFF Research Database (Denmark)

    Nielsen, Kristian Hvidtfelt; Kjaer, Carsten Rahbæk; Dahlgaard, Jørgen

    Background Research into the field of science communication has tended to focus on public understanding of science or on the processes of science communication itself, e.g. by looking at science in the media. Few studies have explored how scientists understand science communication. At present...... and technical sciences see science communication. We wanted to map their general interest in using different media of science communication as well as their active participation in current science communication. Moreover, we wanted to find out what they think about future of science communication, and what...... science communication. Results Our respondents indicated interest in doing science communication through media aimed at a broader public. In particular, news media surfaced as the most attractive media of public communication. The respondents preferred to be in charge of science communication themselves...

  17. Reflections on science and the communication sector

    Science.gov (United States)

    Raes, Frank

    2015-04-01

    Reflections on science and the communication sector. In this contribution I will reflect about successes and failures in communicating climate change and air pollution sciences to the general public. These communication efforts included writing popular articles, giving public presentations, working with people from the social scientists and artists. Giving the fact that communication is a very important (economic) sector on its own, the question is to what extent scientists should enter that sector, whether scientists are at all accepted in that sector, whether they should use the expertise in that sector, or whether they should merely provide the knowledge to be used by that sector.

  18. Science Communication in Teacher Personal Pronouns

    Science.gov (United States)

    Oliveira, Alandeom W.

    2011-09-01

    In this study, I explore how personal pronouns used by elementary teachers during science inquiry discussions communicate science and frame teacher-student-science relations. A semiotic framework is adopted wherein teacher pronominal choices are viewed as symbolically expressing cognitive meanings (scientific thinking, forms of expression, and concepts) and indexically communicating social meanings (hidden messages about social and personal aspects of science-human agency, science membership, and gender). Through the construction of interactional maps and micro-ethnographic analysis of classroom video-recordings, I focus specifically on participant examples (oral descriptions of actual or hypothetical situations wherein the teacher presents herself and/or her students as characters to illustrate topics under discussion). This analysis revealed that the teacher use of the generalised you communicated to the students how to mean scientifically (i.e. to speak like a scientist), while I communicated scientific ways of thinking and reasoning. Furthermore, teacher pronouns communicated the social nature of science (NOS) (e.g. science as a human enterprise) as well as multiple teacher-student-science relational frames that were inclusive of some students (mainly boys) but excluded girls (i.e. positioned them as science outsiders). Exclusive use of he was taken as indicative of a gender bias. It is argued that science teachers should become more aware of the range of personal pronouns available for science instruction, their advantages and constraints for science discussions, their potential as instructional tools for humanising and personalising impersonal science curricula as well as the risk of 'NOS' miscommunication.

  19. Persistent Identifiers, Discoverability and Open Science (Communication)

    Science.gov (United States)

    Murphy, Fiona; Lehnert, Kerstin; Hanson, Brooks

    2016-04-01

    Early in 2016, the American Geophysical Union announced it was incorporating ORCIDs into its submission workflows. This was accompanied by a strong statement supporting the use of other persistent identifiers - such as IGSNs, and the CrossRef open registry 'funding data'. This was partly in response to funders' desire to track and manage their outputs. However the more compelling argument, and the reason why the AGU has also signed up to the Center for Open Science's Transparency and Openness Promotion (TOP) Guidelines (http://cos.io/top), is that ultimately science and scientists will be the richer for these initiatives due to increased opportunities for interoperability, reproduceability and accreditation. The AGU has appealed to the wider community to engage with these initiatives, recognising that - unlike the introduction of Digital Object Identifiers (DOIs) for articles by CrossRef - full, enriched use of persistent identifiers throughout the scientific process requires buy-in from a range of scholarly communications stakeholders. At the same time, across the general research landscape, initiatives such as Project CRediT (contributor roles taxonomy), Publons (reviewer acknowledgements) and the forthcoming CrossRef DOI Event Tracker are contributing to our understanding and accreditation of contributions and impact. More specifically for earth science and scientists, the cross-functional Coalition for Publishing Data in the Earth and Space Sciences (COPDESS) was formed in October 2014 and is working to 'provide an organizational framework for Earth and space science publishers and data facilities to jointly implement and promote common policies and procedures for the publication and citation of data across Earth Science journals'. Clearly, the judicious integration of standards, registries and persistent identifiers such as ORCIDs and International Geo Sample Numbers (IGSNs) to the research and research output processes is key to the success of this venture

  20. Practical science communication strategies for graduate students.

    Science.gov (United States)

    Kuehne, Lauren M; Twardochleb, Laura A; Fritschie, Keith J; Mims, Meryl C; Lawrence, David J; Gibson, Polly P; Stewart-Koster, Ben; Olden, Julian D

    2014-10-01

    Development of skills in science communication is a well-acknowledged gap in graduate training, but the constraints that accompany research (limited time, resources, and knowledge of opportunities) make it challenging to acquire these proficiencies. Furthermore, advisors and institutions may find it difficult to support graduate students adequately in these efforts. The result is fewer career and societal benefits because students have not learned to communicate research effectively beyond their scientific peers. To help overcome these hurdles, we developed a practical approach to incorporating broad science communication into any graduate-school time line. The approach consists of a portfolio approach that organizes outreach activities along a time line of planned graduate studies. To help design the portfolio, we mapped available science communication tools according to 5 core skills essential to most scientific careers: writing, public speaking, leadership, project management, and teaching. This helps graduate students consider the diversity of communication tools based on their desired skills, time constraints, barriers to entry, target audiences, and personal and societal communication goals. By designing a portfolio with an advisor's input, guidance, and approval, graduate students can gauge how much outreach is appropriate given their other commitments to teaching, research, and classes. The student benefits from the advisors' experience and mentorship, promotes the group's research, and establishes a track record of engagement. When graduate student participation in science communication is discussed, it is often recommended that institutions offer or require more training in communication, project management, and leadership. We suggest that graduate students can also adopt a do-it-yourself approach that includes determining students' own outreach objectives and time constraints and communicating these with their advisor. By doing so we hope students will

  1. Science communication for uncertian science and innovation

    NARCIS (Netherlands)

    van der Sanden, M.C.A.; Flipse, S.M.

    2016-01-01

    Differences in viewpoints between science and society, like in for example the HPV-vaccination debate, should be considered from a socio-technical system perspective, and not solely from a boundary perspective between the lay public, medical doctors and scientists. Recent developments in the

  2. Between understanding and appreciation. Current science communication in Denmark

    Directory of Open Access Journals (Sweden)

    Kristian Hvidtfelt Nielsen

    2005-12-01

    Full Text Available In this paper I use the concepts “understanding of science” and “appreciation of science” to analyze selected case studies of current science communication in Denmark. The Danish science communication system has many similarities with science communication in other countries: the increasing political and scientific interest in science communication, the co-existence of many different kinds of science communication, and the multiple uses of the concepts of understanding vs. appreciation of science. I stress the international aspects of science communication, the national politico-scientific context as well as more local contexts as equally important conditions for understanding current Danish science communication.

  3. Ocean Science Video Challenge Aims to Improve Science Communication

    Science.gov (United States)

    Showstack, Randy

    2013-10-01

    Given today's enormous management and protection challenges related to the world's oceans, a new competition calls on ocean scientists to effectively communicate their research in videos that last up to 3 minutes. The Ocean 180 Video Challenge, named for the number of seconds in 3 minutes, aims to improve ocean science communication while providing high school and middle school teachers and students with new and interesting educational materials about current science topics.

  4. The Chicago guide to communicating science

    CERN Document Server

    Montgomery, Scott L

    2017-01-01

    For more than a decade, The Chicago Guide to Communicating Science has been the go-to reference for anyone who needs to write or speak about their research. Whether a student writing a thesis, a faculty member composing a grant proposal, or a public information officer crafting a press release, Scott Montgomery’s advice is perfectly adaptable to any scientific writer’s needs. This new edition has been thoroughly revised to address crucial issues in the changing landscape of scientific communication, with an increased focus on those writers working in corporate settings, government, and nonprofit organizations as well as academia. Half a dozen new chapters tackle the evolving needs and paths of scientific writers. These sections address plagiarism and fraud, writing graduate theses, translating scientific material, communicating science to the public, and the increasing globalization of research. The Chicago Guide to Communicating Science recognizes that writers come to the table with different needs and...

  5. Expectations and Beliefs in Science Communication

    DEFF Research Database (Denmark)

    Meyer, Gitte

    2016-01-01

    communication practices, it is argued that deep beliefs may constitute drivers of hype that are particularly difficult to deal with. To participants in science communication, the discouragement of hype, viewed as a practical–ethical challenge, can be seen as a learning exercise that includes critical attention......; gene therapy was not universally hyped. Against that background, attention is directed towards another area of variation in the material: different basic assumptions about science and scientists. Exploring such culturally rooted assumptions and beliefs and their possible significance to science...

  6. Communication of Science Advice to Government.

    Science.gov (United States)

    Hutchings, Jeffrey A; Stenseth, Nils Chr

    2016-01-01

    There are various ways to construct good processes for soliciting and understanding science. Our critique of advisory models finds that a well-supported chief science advisor (CSA) best ensures the provision of deliberative, informal, and emergency advice to government. Alternatively, bias, increasingly manifest as science-based advocacy, can hinder communication, diminish credibility, and distort scientific evidence. Copyright © 2015 Elsevier Ltd. All rights reserved.

  7. Communicating marine reserve science to diverse audiences

    Science.gov (United States)

    Grorud-Colvert, Kirsten; Lester, Sarah E.; Airamé, Satie; Neeley, Elizabeth; Gaines, Steven D.

    2010-01-01

    As human impacts cause ecosystem-wide changes in the oceans, the need to protect and restore marine resources has led to increasing calls for and establishment of marine reserves. Scientific information about marine reserves has multiplied over the last decade, providing useful knowledge about this tool for resource users, managers, policy makers, and the general public. This information must be conveyed to nonscientists in a nontechnical, credible, and neutral format, but most scientists are not trained to communicate in this style or to develop effective strategies for sharing their scientific knowledge. Here, we present a case study from California, in which communicating scientific information during the process to establish marine reserves in the Channel Islands and along the California mainland coast expanded into an international communication effort. We discuss how to develop a strategy for communicating marine reserve science to diverse audiences and highlight the influence that effective science communication can have in discussions about marine management. PMID:20427745

  8. Communicating Science: The Profile of Science Journalists in Spain

    Science.gov (United States)

    Cassany, Roger; Cortiñas, Sergi; Elduque, Albert

    2018-01-01

    Science journalists are mainly responsible for publicly communicating science, which, in turn, is a major indicator of the social development of democratic societies. The transmission of quality scientific information that is rigorously researched and understandable is therefore crucial, and demand for this kind of information from both…

  9. Students Explaining Science--Assessment of Science Communication Competence

    Science.gov (United States)

    Kulgemeyer, Christoph; Schecker, Horst

    2013-01-01

    Science communication competence (SCC) is an important educational goal in the school science curricula of several countries. However, there is a lack of research about the structure and the assessment of SCC. This paper specifies the theoretical framework of SCC by a competence model. We developed a qualitative assessment method for SCC that is…

  10. Integrating Communication and Skills Training.

    Science.gov (United States)

    Bean, Robert

    1994-01-01

    Discusses the need for effective basic language, literacy, numeracy and other communication skills to support all workforce development programs. The general cultural bias towards these programs has marginalized them and is reflected in policy, curriculum and practice. Adjustments are needed in the approaches to the new climate of workplace…

  11. All about science philosophy, history, sociology & communication

    CERN Document Server

    Lam, Liu

    2014-01-01

    There is a lot of confusion and misconception concerning science. The nature and contents of science is an unsettled problem. For example, Thales of 2,600 years ago is recognized as the father of science but the word science was introduced only in the 14th century; the definition of science is often avoided in books about philosophy of science. This book aims to clear up all these confusions and present new developments in the philosophy, history, sociology and communication of science. It also aims to showcase the achievement of China's top scholars in these areas. The 18 chapters, divided into five parts, are written by prominent scholars including the Nobel laureate Robin Warren, sociologist Harry Collins, and physicist-turned-historian Dietrich Stauffer.

  12. Climate Communication from a Science Perspective

    Science.gov (United States)

    Somerville, R. C.

    2012-12-01

    Today, the world faces crucial choices in deciding what to do about climate change. Wise policy can be usefully informed by sound science. Scientists who are both climate experts and skilled communicators can provide valuable input into this policy process. They can help the public, media and policymakers learn what science has discovered about climate change. Scientists as a group are widely admired throughout the world. They can often use their prestige as well as their technical knowledge to advantage in publicizing and illuminating the findings of climate science. However, most scientists are unaware of the main obstacles to effective communication, such as the distrust that arises when the scientist and the audience do not have a shared worldview and shared cultural values. Many climate scientists also fail to realize that the jargon they use in their work is a significant barrier to communication, and that their messages requires skilled translation into the everyday language that people understand. Scientists need to recognize that lecturing is almost always poor communication. Speaking in a television interview or a Congressional hearing is completely unlike teaching a class of graduate students. The people whom one is trying to reach are rarely hungry for pure scientific information. Instead, they want to know how climate change will affect them and what can be done about it. Communicating climate science resembles skiing or speaking a foreign language: it is a skill that can be learned, but beginners are well advised to take lessons from expert instructors. Becoming adept at climate communication requires study and practice. Effective professional training in climate communication is available for those scientists who have the time and the willingness to improve as communicators.

  13. Using an interdisciplinary MOOC to teach climate science and science communication to a global classroom

    Science.gov (United States)

    Cook, J.

    2016-12-01

    MOOCs (Massive Open Online Courses) are a powerful tool, making educational content available to a large and diverse audience. The MOOC "Making Sense of Climate Science Denial" applied science communication principles derived from cognitive psychology and misconception-based learning in the design of video lectures covering many aspects of climate change. As well as teaching fundamental climate science, the course also presented psychological research into climate science denial, teaching students the most effective techniques for responding to misinformation. A number of enrolled students were secondary and tertiary educators, who adopted the course content in their own classes as well as adapted their teaching techniques based on the science communication principles presented in the lectures. I will outline how we integrated cognitive psychology, educational research and climate science in an interdisciplinary online course that has had over 25,000 enrolments from over 160 countries.

  14. An integrated model of communication influence on beliefs.

    Science.gov (United States)

    Eveland, William P; Cooper, Kathryn E

    2013-08-20

    How do people develop and maintain their beliefs about science? Decades of social science research exist to help us answer this question. The Integrated Model of Communication Influence on Beliefs presented here combines multiple theories that have considered aspects of this process into a comprehensive model to explain how individuals arrive at their scientific beliefs. In this article, we (i) summarize what is known about how science is presented in various news and entertainment media forms; (ii) describe how individuals differ in their choices to be exposed to various forms and sources of communication; (iii) discuss the implications of how individuals mentally process information on the effects of communication; (iv) consider how communication effects can be altered depending on background characteristics and motivations of individuals; and (v) emphasize that the process of belief formation is not unidirectional but rather, feeds back on itself over time. We conclude by applying the Integrated Model of Communication Influence on Beliefs to the complex issue of beliefs about climate change.

  15. An integrated model of communication influence on beliefs

    Science.gov (United States)

    Eveland, William P.; Cooper, Kathryn E.

    2013-01-01

    How do people develop and maintain their beliefs about science? Decades of social science research exist to help us answer this question. The Integrated Model of Communication Influence on Beliefs presented here combines multiple theories that have considered aspects of this process into a comprehensive model to explain how individuals arrive at their scientific beliefs. In this article, we (i) summarize what is known about how science is presented in various news and entertainment media forms; (ii) describe how individuals differ in their choices to be exposed to various forms and sources of communication; (iii) discuss the implications of how individuals mentally process information on the effects of communication; (iv) consider how communication effects can be altered depending on background characteristics and motivations of individuals; and (v) emphasize that the process of belief formation is not unidirectional but rather, feeds back on itself over time. We conclude by applying the Integrated Model of Communication Influence on Beliefs to the complex issue of beliefs about climate change. PMID:23940328

  16. Using Social Media to Communicate Science

    Science.gov (United States)

    Bohon, W.

    2017-12-01

    Social media (SM) is a popular and ubiquitous communication method and as such offers scientists an opportunity to directly interface with the public, improve public perception of science and scientists, and combat the growing tide of scientific misunderstanding and misinformation. It's become increasingly critical for scientists to use their voice and influence to communicate science and address misinformation. More than 60% of US adults get news from SM (1) but studies find that scientists infrequently post about science (2), missing a rich opportunity to combat scientific disinformation. While it may seem like a futile exercise to educate over SM, even passive exposure to new information can change public perceptions and behavior (3). Additionally, scientists, especially early career scientists, have social networks populated largely by non-scientists (2), allowing them an opportunity to speak to an audience that already trusts and values their scientific judgment. Importantly, these networks are often ideologically and politically diverse (4). However, science communication isn't as simple as a presentation of facts, and effective science communication via SM requires both SM competence and science communication proficiency. Thus, a discussion of best practices for both topics would benefit the scientific community. The range of potential topics for discussion is broad and could include scientific storytelling, empathetic communication, crafting a message, using SM to "humanize science", tips and tricks for broad SM information dissemination and how to run an effective SM campaign. (1) Gottfried J, Shearer E. New use across social media platforms: Pew Research Center; 2016. Available from: http://www.journalism.org/2016/05/26/news-use-across-social-media-platforms-2016/. (2) McClain, Craig R., Practices and promises of Facebook for science outreach:Becoming a "Nerd of Trust". PLOS Biology 15(6). 2017; https://doi.org/10.1371/journal.pbio.2002020(3) Messing S

  17. Modern model of integrated corporate communication

    Directory of Open Access Journals (Sweden)

    Milica Slijepčević

    2018-03-01

    Full Text Available The main purpose of this paper is to present the modern model of integrated corporate communication. Beside this, the authors will describe the changes occurring in the corporate environment and importance of changing the model of corporate communication. This paper also discusses the importance of implementation of the suggested model, the use of new media and effects of these changes on corporations. The approach used in this paper is the literature review. The authors explore the importance of implementation of the suggested model and the new media in corporate communication, both internal and external, addressing all the stakeholders and communication contents. The paper recommends implementation of a modern model of integrated corporate communication as a response to constant development of the new media and generation changes taking place. Practical implications: the modern model of integrated corporate communication can be used as an upgrade of the conventional communication models. This modern model empowers companies to sustain and build up the existing relationships with stakeholders, and to find out and create new relationships with stakeholders who were previously inaccessible and invisible.

  18. Science communication methods and strategies for paleoscientists

    OpenAIRE

    Plumpton, Heather; Brahim, Y. Ait; Gowan, Evan; Dassié, E.P.

    2017-01-01

    Why communicate our science? Aside from our duty to let taxpayers, who largely fund our research, know what their money has been spent on, our motivation to communicate stems mainly from a desire to make a contribution towards a more sustainable world. Given the scale of the environmental challenges facing the planet and human societies today, doing only research is not enough. There is a clear need for us, as scientists, and even more as early-career scientists, to communicate to a wider aud...

  19. NASA/MSFC/NSSTC Science Communication Roundtable

    Science.gov (United States)

    Adams, Mitzi L.; Gallagher, D. L.; Koczor, R. J.; Whitaker, Ann F. (Technical Monitor)

    2001-01-01

    For the last several years the Science Directorate at Marshall Space Flight Center has carried out a diverse program of Internet-based science communication. The Directorate's Science Roundtable includes active researchers, NASA public relations, educators, and administrators. The Science@NASA award-winning family of Web sites features science, mathematics, and space news. The program includes extended stories about NASA science, a curriculum resource for teachers tied to national education standards, on-line activities for students, and webcasts of real-time events. Science stories cover a variety of space-related subjects and are expressed in simple terms everyone can understand. The sites address such questions as: what is space weather, what's in the heart of a hurricane, can humans live on Mars, and what is it like to live aboard the International Space Station? Along with a new look, the new format now offers articles organized by subject matter, such as astronomy, living in space, earth science or biology. The focus of sharing real-time science related events has been to involve and excite students and the public about science. Events have involved meteor showers, solar eclipses, natural very low frequency radio emissions, and amateur balloon flights. In some cases broadcasts accommodate active feedback and questions from Internet participants. Information will be provided about each member of the Science@NASA web sites.

  20. AAAS Communicating Science Program: Reflections on Evaluation

    Science.gov (United States)

    Braha, J.

    2015-12-01

    The AAAS Center for Public Engagement (Center) with science builds capacity for scientists to engage public audiences by fostering collaboration among natural or physical scientists, communication researchers, and public engagement practitioners. The recently launched Leshner Leadership Institute empowers cohorts of mid-career scientists to lead public engagement by supporting their networks of scientists, researchers, and practitioners. The Center works closely with social scientists whose research addresses science communication and public engagement with science to ensure that the Communicating Science training program builds on empirical evidence to inform best practices. Researchers ( Besley, Dudo, & Storkdieck 2015) have helped Center staff and an external evaluator develop pan instrument that measures progress towards goals that are suggested by the researcher, including internal efficacy (increasing scientists' communication skills and confidence in their ability to engage with the public) and external efficacy (scientists' confidence in engagement methods). Evaluation results from one year of the Communicating Science program suggest that the model of training yields positive results that support scientists in the area that should lead to greater engagement. This talk will explore the model for training, which provides a context for strategic communication, as well as the practical factors, such as time, access to public engagement practitioners, and technical skill, that seems to contribute to increased willingness to engage with public audiences. The evaluation program results suggest willingness by training participants to engage directly or to take preliminary steps towards engagement. In the evaluation results, 38% of trained scientists reported time as a barrier to engagement; 35% reported concern that engagement would distract from their work as a barrier. AAAS works to improve practitioner-researcher-scientist networks to overcome such barriers.

  1. Communicating Ocean Science at the Lower-Division Level

    Science.gov (United States)

    Coopersmith, A.

    2011-12-01

    Pacific Ocean Literacy for Youth, Publics, Professionals, and Scientists (POLYPPS) is an NSF-funded collaboration between the University of Hawai`i and the Center for Ocean Science Education Excellence (COSEE) - California, which is based at the Lawrence Hall of Science, University of California - Berkeley. One of the objectives of this project is to instutionalize ocean science communications courses at colleges and universities in Hawai`i. Although the focus of most of these communications courses has been on training graduate students and scientists, lower-division students interested in the ocean sciences are finding this background helpful. At the University of Hawai`i Maui College there are several marine science courses and certificate programs that require students to interact with the public through internships, research assistantships, and course-related service-learning projects. Oceanography 270, Communicating Ocean Science, is now offered to meet the needs of these students who engage with the public in informal educational settings. Other students who enroll in this course have a general interest in the marine environment and are considering careers in K-12 formal education. This course gives this group of students an opportunity to explore formal education by assisting classroom teachers and preparing and presenting problem-based, hands-on, inquiry activities. Employers at marine-related businesses and in the tourist industry have welcomed this course with a focus on communication skills and indicate that they prefer to hire local people with strong backgrounds in marine and natural sciences. A basic premise of POLYPPS is that science education must draw not only from the latest advances in science and technology but also from the cultural contexts in which the learners are embedded and that this will achieve increased understanding and stewardship of ocean environments. Students in Oceanography 270 integrate traditional Hawaiian knowledge into their

  2. Amphibious environments in Science Communication

    Directory of Open Access Journals (Sweden)

    Castelfranchi Yurij

    2005-09-01

    Full Text Available The historian Marshall Berman wrote that living in modern times means "to find ourselves in an environment that promises us adventure, power, joy, growth, transformation [...] and, at the same time, that threatens to destroy everything we have, everything we know". Today - at a time when modernity has become a "reflexive modernity" for some, whilst for others it is already over (and for others still "we have never been modern" - it seems that Berman has grasped an important concept: a part of media narration is characterised by a fluctuation between euphoria and fear, triumphalism and rejection, as regards science and technology as well as other areas (the ambivalence of the "Frankenstein effect" discussed by Jon Turney.

  3. Science communication in policy making

    DEFF Research Database (Denmark)

    Coumou, Hilde; van der Werf Kulichova, Z.; Wehrmann, C.

    2014-01-01

    Policy making regarding application of agricultural biotechnology has been controversial. This study investigates what determines the motivation of European biotech scientists to actively participate in policy making. To do this, a conceptual framework was developed based on the Theory of Planned...... Behavior. The framework was operationalized in semi-structured interviews with 17 European biotech scientists to collect data about their motivation to involve in GMO policy making. The results of this qualitative study suggest that the attitude of the scientists towards active participation in policy...... making is dependent on their view of the way science and decision making relate to each other. The respondents who are currently active in policy making seem to be driven by commitment to the public good. However, many respondents feel social pressure from environmental NGOs to withdraw from engagement...

  4. Communicate: Journal of Library and Information Science ...

    African Journals Online (AJOL)

    Communicate: Journal of Library and Information Science: Submissions. Journal Home > About the Journal ... Papers should not have been previously published in the same form in any other Journal. 4. The length of manuscript ... Rural Communities. http://www.webology.ir/2006/v3n3/a29.html. Retrieved 15/05/2009.

  5. Master in science communication: an overview

    Directory of Open Access Journals (Sweden)

    Donato Ramani

    2009-03-01

    Full Text Available Science, politics, industry, media, state-run and private organisations, private citizens: everyone has their own demands, their own heritage of knowledge, thoughts, opinions, aspirations, needs. Different worlds that interact, question one another, discuss; in one word: they communicate. It is a complicated process that requires professionals «who clearly understand the key aspects of the transmission of scientific knowledge to society through the different essential communication channels for multiple organizations». The purpose of this commentary is to cast some light upon the goals, the philosophy and the organisation behind some European and extra-European Master’s degrees in science communication. We have asked the directors of each of them to describe their founding elements, their origins, their specific features, their structure, their goals, the reasons why they were established and the evolution they have seen over their history.

  6. Using narratives and storytelling to communicate science with nonexpert audiences.

    Science.gov (United States)

    Dahlstrom, Michael F

    2014-09-16

    Although storytelling often has negative connotations within science, narrative formats of communication should not be disregarded when communicating science to nonexpert audiences. Narratives offer increased comprehension, interest, and engagement. Nonexperts get most of their science information from mass media content, which is itself already biased toward narrative formats. Narratives are also intrinsically persuasive, which offers science communicators tactics for persuading otherwise resistant audiences, although such use also raises ethical considerations. Future intersections of narrative research with ongoing discussions in science communication are introduced.

  7. The cultural side of science communication.

    Science.gov (United States)

    Medin, Douglas L; Bang, Megan

    2014-09-16

    The main proposition of this paper is that science communication necessarily involves and includes cultural orientations. There is a substantial body of work showing that cultural differences in values and epistemological frameworks are paralleled with cultural differences reflected in artifacts and public representations. One dimension of cultural difference is the psychological distance between humans and the rest of nature. Another is perspective taking and attention to context and relationships. As an example of distance, most (Western) images of ecosystems do not include human beings, and European American discourse tends to position human beings as being apart from nature. Native American discourse, in contrast, tends to describe humans beings as a part of nature. We trace the correspondences between cultural properties of media, focusing on children's books, and cultural differences in biological cognition. Finally, implications for both science communication and science education are outlined.

  8. Constructivist Learning Theory and Climate Science Communication

    Science.gov (United States)

    Somerville, R. C.

    2012-12-01

    Communicating climate science is a form of education. A scientist giving a television interview or testifying before Congress is engaged in an educational activity, though one not identical to teaching graduate students. Knowledge, including knowledge about climate science, should never be communicated as a mere catalogue of facts. Science is a process, a way of regarding the natural world, and a fascinating human activity. A great deal is already known about how to do a better job of science communication, but implementing change is not easy. I am confident that improving climate science communication will involve the paradigm of constructivist learning theory, which traces its roots to the 20th-century Swiss epistemologist Jean Piaget, among others. This theory emphasizes the role of the teacher as supportive facilitator rather than didactic lecturer, "a guide on the side, not a sage on the stage." It also stresses the importance of the teacher making a serious effort to understand and appreciate the prior knowledge and viewpoint of the student, recognizing that students' minds are not empty vessels to be filled or blank slates to be written on. Instead, students come to class with a background of life experiences and a body of existing knowledge, of varying degrees of correctness or accuracy, about almost any topic. Effective communication is also usually a conversation rather than a monologue. We know too that for many audiences, the most trusted messengers are those who share the worldview and cultural values of those with whom they are communicating. Constructivist teaching methods stress making use of the parallels between learning and scientific research, such as the analogies between assessing prior knowledge of the audience and surveying scientific literature for a research project. Meanwhile, a well-funded and effective professional disinformation campaign has been successful in sowing confusion, and as a result, many people mistakenly think climate

  9. Soviet satellite communications science and technology

    Energy Technology Data Exchange (ETDEWEB)

    Birch, J.N.; Campanella, S.J.; Gordon, G.D.; McElroy, D.R.; Pritchard, W.L.; Stamminger, R.

    1991-08-01

    This is a report by six US scientists and engineers concerning the current state of the art and projections of future Soviet satellite communications technologies. The panel members are experts in satellite stabilization, spacecraft environments, space power generation, launch systems, spacecraft communications sciences and technologies, onboard processing, ground stations, and other technologies that impact communications. The panel assessed the Soviet ability to support high-data-rate space missions at 128 Mbps by evaluating current and projected Soviet satellite communications technologies. A variety of space missions were considered, including Earth-to-Earth communications via satellites in geostationary or highly elliptical orbits, those missions that require space-to-Earth communications via a direct path and those missions that require space-to-Earth communications via a relay satellite. Soviet satellite communications capability, in most cases, is 10 years behind that of the United States and other industrialized nations. However, based upon an analysis of communications links needed to support these missions using current Soviet capabilities, it is well within the current Soviet technology to support certain space missions outlined above at rates of 128 Mbps or higher, although published literature clearly shows that the Soviet Union has not exceeded 60 Mbps in its current space system. These analyses are necessary but not sufficient to determine mission data rates, and other technologies such as onboard processing and storage could limit the mission data rate well below that which could actually be supported via the communications links. Presently, the Soviet Union appears to be content with data rates in the low-Earth-orbit relay via geostationary mode of 12 Mbps. This limit is a direct result of power amplifier limits, spacecraft antenna size, and the utilization of K{sub u}-band frequencies. 91 refs., 16 figs., 15 tabs.

  10. Preparing Graduate Students as Science Communicators

    Science.gov (United States)

    Knudson, K.; Gutstein, J.

    2012-12-01

    Our presentation introduces our interdisciplinary curriculum that teaches graduate students at our R-1 university to translate their research to general audiences. We also discuss the challenges we have faced and strategies we have employed to broaden graduate education at our campus to include preparation in science communication. Our "Translating Research beyond Academia" curriculum consists of three separate thematically based courses taught over the academic year: Education and Community Outreach, Science Communication and Writing, Communicating with Policy- and Decision-makers. Course goals are to provide professional development training so that graduate students become more capable professionals prepared for careers inside and outside academia while increasing the public understanding of science and technology. Open to graduate students of any discipline, each course meets weekly for two hours; students receive academic credit through a co-sponsoring graduate program. Students learn effective strategies for communicating research and academic knowledge with the media, the general public, youth, stakeholders, and decision- and policy-makers. Courses combine presentations from university and regional experts with hands-on work sessions aimed towards creating effective communications, outreach and policy plans, broader impacts statements, press releases, blogs, and policy briefs. A final presentation and reflections are required. Students may opt for further training through seminars tailored to student need. Initial results of our analyses of student evaluations and work indicate that students appreciate the interdisciplinary, problem-based approach and the low-risk opportunities for learning professional development skills and for exploring non-academic employment. Several students have initiated engaged work in their disciplines, and several have secured employment in campus science communication positions. Two have changed career plans as a direct result of

  11. Innovations to enrich science communication through radio

    Directory of Open Access Journals (Sweden)

    Thakar Bhaumik

    2004-12-01

    Full Text Available The Radio is an instrument of communication that has percolated to all the strata of the diverse Indian society. Its position has been consolidated through history as a regular companion and a source of information and entertainment. Its affordability, accessibility and non-reliance on costly resources have ensured its presence in almost all the households. It has become indispensable from kitchens, family rooms and even workspaces. It is one of the few or rather the only medium of communication after the print media wherein information dissemination still is primary and entertainment a secondary requirement, especially the rural areas. The role of radio in rural India is one that demands prominence and hence has been used as a primary resource for various projects on science communication. A majority of the science radio serial listeners are from the rural areas. The radio therefore is an ideal medium for reaching out to the masses. The radio even with its popularity and huge following is lacking in certain aspects that make science communication complete. Manthan Educational Programme Society developed concepts to make these efforts more effective by ensuring higher involvement and interest in these programs.

  12. Integrated Communications and Practitioners' Perceived Needs.

    Science.gov (United States)

    Rose, Patricia B.; Miller, Debra A.

    1993-01-01

    Finds little or no difference in the interest of small market advertising and public relations practitioners in professional courses. Lends support to the idea of a common curriculum (an Integrated Marketing Communications program) to fulfill the educational needs of both groups. (SR)

  13. Merging Advertising and PR: Integrated Marketing Communications.

    Science.gov (United States)

    Rose, Patricia B.; Miller, Debra A.

    1994-01-01

    Identifies and compares the perceived educational needs of advertising and public relations practitioners. Explores differences between practitioners in small versus large markets, and assesses practitioners' beliefs about integrated marketing communications (the merger of advertising and public relations under a single organizational unit). (SR)

  14. Fuels planning: science synthesis and integration; social issues fact sheet 08: The "Golden Rule" and other lessons on communicating about hazards

    Science.gov (United States)

    Rocky Mountain Research Station USDA Forest Service

    2004-01-01

    Other fact sheets identified considerations for communicating about hazards, talked about the importance of working locally, and discussed the seven laws of effective hazard communication. This fact sheet introduces the "Golden Rule" of hazard communication and shares some final lessons from hazard educators.

  15. Communicate: Journal of Library and Information Science: Site Map

    African Journals Online (AJOL)

    Communicate: Journal of Library and Information Science: Site Map. Journal Home > About the Journal > Communicate: Journal of Library and Information Science: Site Map. Log in or Register to get access to full text downloads.

  16. Archives: Communicate: Journal of Library and Information Science

    African Journals Online (AJOL)

    Archives: Communicate: Journal of Library and Information Science. Journal Home > Archives: Communicate: Journal of Library and Information Science. Log in or Register to get access to full text downloads.

  17. Challenges of Integrating NASA's Space Communications Networks

    Science.gov (United States)

    Reinert, Jessica; Barnes, Patrick

    2013-01-01

    The transition to new technology, innovative ideas, and resistance to change is something that every industry experiences. Recent examples of this shift are changing to using robots in the assembly line construction of automobiles or the increasing use of robotics for medical procedures. Most often this is done with cost-reduction in mind, though ease of use for the customer is also a driver. All industries experience the push to increase efficiency of their systems; National Aeronautics and Space Administration (NASA) and the commercial space industry are no different. NASA space communication services are provided by three separately designed, developed, maintained, and operated communications networks known as the Deep Space Network (DSN), Near Earth Network (NEN) and Space Network (SN). The Space Communications and Navigation (SCaN) Program is pursuing integration of these networks and has performed a variety of architecture trade studies to determine what integration options would be the most effective in achieving a unified user mission support organization, and increase the use of common operational equipment and processes. The integration of multiple, legacy organizations and existing systems has challenges ranging from technical to cultural. The existing networks are the progeny of the very first communication and tracking capabilities implemented by NASA and the Jet Propulsion Laboratory (JPL) more than 50 years ago and have been customized to the needs of their respective user mission base. The technical challenges to integrating the networks are many, though not impossible to overcome. The three distinct networks provide the same types of services, with customizable data rates, bandwidth, frequencies, and so forth. The differences across the networks have occurred in effort to satisfy their user missions' needs. Each new requirement has made the networks more unique and harder to integrate. The cultural challenges, however, have proven to be a

  18. Challenges of Integrating NASAs Space Communication Networks

    Science.gov (United States)

    Reinert, Jessica M.; Barnes, Patrick

    2013-01-01

    The transition to new technology, innovative ideas, and resistance to change is something that every industry experiences. Recent examples of this shift are changing to using robots in the assembly line construction of automobiles or the increasing use of robotics for medical procedures. Most often this is done with cost-reduction in mind, though ease of use for the customer is also a driver. All industries experience the push to increase efficiency of their systems; National Aeronautics and Space Administration (NASA) and the commercial space industry are no different. NASA space communication services are provided by three separately designed, developed, maintained, and operated communications networks known as the Deep Space Network (DSN), Near Earth Network (NEN) and Space Network (SN). The Space Communications and Navigation (SCaN) Program is pursuing integration of these networks and has performed a variety of architecture trade studies to determine what integration options would be the most effective in achieving a unified user mission support organization, and increase the use of common operational equipment and processes. The integration of multiple, legacy organizations and existing systems has challenges ranging from technical to cultural. The existing networks are the progeny of the very first communication and tracking capabilities implemented by NASA and the Jet Propulsion Laboratory (JPL) more than 50 years ago and have been customized to the needs of their respective user mission base. The technical challenges to integrating the networks are many, though not impossible to overcome. The three distinct networks provide the same types of services, with customizable data rates, bandwidth, frequencies, and so forth. The differences across the networks have occurred in effort to satisfy their user missions' needs. Each new requirement has made the networks more unique and harder to integrate. The cultural challenges, however, have proven to be a

  19. Scientists and science communication: a Danish survey (Danish original version

    Directory of Open Access Journals (Sweden)

    Kristian Hvidtfelt Nielsen

    2007-03-01

    Full Text Available This paper summarizes key findings from a web-based questionnaire survey among Danish scientists in the natural sciences and engineering science. In line with the Act on Universities of 2003 enforcing science communication as a university obligation next to research and teaching, the respondents take a keen interest in communicating science, especially through the news media. However, they also do have mixed feeling about the quality of science communication in the news. Moreover, a majority of the respondents would like to give higher priority to science communication. More than half reply that they are willing to allocate up to 2% of total research funding in Denmark to science communication. Further, the respondents indicate that they would welcome a wider variety of science communication initiatives aimed at many types of target groups. They do not see the news media as the one and only channel for current science communication.

  20. Breakthrough Science Enabled by Smallsat Optical Communication

    Science.gov (United States)

    Gorjian, V.

    2017-12-01

    The recent NRC panel on "Achieving Science with Cubesats" found that "CubeSats have already proven themselves to be an important scientific tool. CubeSats can produce high-value science, as demonstrated by peer-reviewed publications that address decadal survey science goals." While some science is purely related to the size of the collecting aperture, there are plentiful examples of new and exciting experiments that can be achieved using the relatively inexpensive Cubesat platforms. We will present various potential science applications that can benefit from higher bandwidth communication. For example, on or near Earth orbit, Cubesats could provide hyperspectral imaging, gravity field mapping, atmospheric probing, and terrain mapping. These can be achieved either as large constellations of Cubesats or a few Cubesats that provide multi-point observations. Away from the Earth (up to 1AU) astrophysical variability studies, detections of solar particles between the Earth and Venus, mapping near earth objects, and high-speed videos of the Sun will also be enabled by high bandwidth communications.

  1. Information Science and integrative Science. A sistemic approach to information units

    Directory of Open Access Journals (Sweden)

    Rita Dolores Santaella Ruiz

    2006-01-01

    Full Text Available Structured in two parts: The Documentation like integrating science and Systematics approach to the documentary units, this work understands the Documentation from a brought integrating perspective of the twinning that supposes same modus operandi in the information systems through the use of the technologies of the communication. From the General Theory of Systems, the present work interprets this science to multidiscipline like a system formed by the technical subsystems, of elements and individuals

  2. Communication, The Essence of Science Facilitating Information Exchange Among Librarians, Scientists, Engineers and Students

    CERN Document Server

    Garvey, W D

    1979-01-01

    Communication: The Essence of Science provides information pertinent to the fundamental aspects of scientific communication. This book focuses on those information-exchange activities that take place mainly among scientists actively involved on the research front. Organized into five chapters, this book begins with an overview of the psychologists' description of the communication structure of science. This text then examines the relationship among spanning, connecting, and integrating the various streams of activities involved in the production of information. Other chapters consider some of

  3. Science Communication Training: What Are We Trying to Teach?

    Science.gov (United States)

    Baram-Tsabari, Ayelet; Lewenstein, Bruce V.

    2017-01-01

    Rapid growth in public communication of science and technology has led to many diverse training programs. We ask: What are learning goals of science communication training? A comprehensive set of learning goals for future trainings will draw fully from the range of fields that contribute to science communication. Learning goals help decide what to…

  4. Reframing science communication: How the use of metaphor, rhetoric, and other tools of persuasion can strengthen the public understanding of science (without weakening the integrity of the scientific process)

    Science.gov (United States)

    Soderberg, Jeanne

    This paper is about "truthiness", its resulting impact on the public understanding of science (and subsequently science policy), and why scientists need to learn how to navigate truthiness in order to ensure that the scientific body of knowledge is both preserved and shared. In order to contend with truthiness, scientists must understand and acknowledge how people receive and process information, how they form their reactions and opinions about it, and how they can be manipulated by various agencies and players to feel and think in certain ways. In order to accomplish these objectives, scientists must also understand various aspects of culture, language, psychology, neuroscience, and communication. Most importantly, scientists must recognize their own humanity, and learn how to accept and work with their own human boundaries. Truth can indeed be beauty. And, there is absolutely nothing unscientific about creating beauty in order to demonstrate and explain truth.

  5. Elements of Contemporary Integrated Science Curriculum: Impacts ...

    African Journals Online (AJOL)

    This paper acknowledged the vital roles played by integration of ideas and established the progress brought about when science is taught as a unified whole through knowledge integration which birthed integrated science as a subject in Nigerian school curriculum. The efforts of interest groups at regional, national and ...

  6. Science in public communication, culture, and credibility

    CERN Document Server

    Gregory, Jane

    1998-01-01

    Does the general public need to understand science? And if so, is it scientists' responsibility to communicate? Critics have argued that, despite the huge strides made in technology, we live in a "scientifically illiterate" society--one that thinks about the world and makes important decisions without taking scientific knowledge into account. But is the solution to this "illiteracy" to deluge the layman with scientific information? Or does science news need to be focused around specific issues and organized into stories that are meaningful and relevant to people's lives? In this unprecedented, comprehensive look at a new field, Jane Gregory and Steve Miller point the way to a more effective public understanding of science in the years ahead.

  7. Development and Evaluation of an Undergraduate Science Communication Module

    Science.gov (United States)

    Yeoman, Kay H.; James, Helen A.; Bowater, Laura

    2011-01-01

    This paper describes the design and evaluation of an undergraduate final year science communication module for the Science Faculty at the University of East Anglia. The module focuses specifically on science communication and aims to bring an understanding of how science is disseminated to the public. Students on the module are made aware of the…

  8. Integrating Leadership Development throughout the Undergraduate Science Curriculum

    Science.gov (United States)

    Reed, Kelynne E.; Aiello, David P.; Barton, Lance F.; Gould, Stephanie L.; McCain, Karla S.; Richardson, John M.

    2016-01-01

    This article discusses the STEM (science, technology, engineering, and mathematics) Teaching and Research (STAR) Leadership Program, developed at Austin College, which engages students in activities integrated into undergraduate STEM courses that promote the development of leadership behaviors. Students focus on interpersonal communication,…

  9. Hiding in plain sight: communication theory in implementation science

    OpenAIRE

    Manojlovich, Milisa; Squires, Janet E; Davies, Barbara; Graham, Ian D

    2015-01-01

    Background Poor communication among healthcare professionals is a pressing problem, contributing to widespread barriers to patient safety. The word ?communication? means to share or make common. In the literature, two communication paradigms dominate: (1) communication as a transactional process responsible for information exchange, and (2) communication as a transformational process responsible for causing change. Implementation science has focused on information exchange attributes while la...

  10. Practising science communication in the information age theorising professional practices

    CERN Document Server

    Holliman, Richard

    2008-01-01

    What is the impact of open access on science communication? How can scientists effectively engage and interact with the public? What role can science communication have when scientific controversies arise? Practising science communication in the information age is a collection of newly-commissioned chapters by leading scholars and practitioners of science communication. It considers how scientists communicate with each other as part of their professional practice, critically evaluating how this forms the basis of the documenting of scientific knowledge, and investigating how open access publication and open review are influencing current practices. It also explores how science communication can play a crucial role when science is disputed, investigating the role of expertise in the formation of scientific controversy and consensus. The volume provides a theoretically informed review of contemporary trends and issues that are engaging practitioners of science communication, focusing on issues such as the norms...

  11. Communicating Science to Impact Learning? A Phenomenological Inquiry into 4th and 5th Graders' Perceptions of Science Information Sources

    Science.gov (United States)

    Gelmez Burakgazi, Sevinc; Yildirim, Ali; Weeth Feinstein, Noah

    2016-04-01

    Rooted in science education and science communication studies, this study examines 4th and 5th grade students' perceptions of science information sources (SIS) and their use in communicating science to students. It combines situated learning theory with uses and gratifications theory in a qualitative phenomenological analysis. Data were gathered through classroom observations and interviews in four Turkish elementary schools. Focus group interviews with 47 students and individual interviews with 17 teachers and 10 parents were conducted. Participants identified a wide range of SIS, including TV, magazines, newspapers, internet, peers, teachers, families, science centers/museums, science exhibitions, textbooks, science books, and science camps. Students reported using various SIS in school-based and non-school contexts to satisfy their cognitive, affective, personal, and social integrative needs. SIS were used for science courses, homework/project assignments, examination/test preparations, and individual science-related research. Students assessed SIS in terms of the perceived accessibility of the sources, the quality of the content, and the content presentation. In particular, some sources such as teachers, families, TV, science magazines, textbooks, and science centers/museums ("directive sources") predictably led students to other sources such as teachers, families, internet, and science books ("directed sources"). A small number of sources crossed context boundaries, being useful in both school and out. Results shed light on the connection between science education and science communication in terms of promoting science learning.

  12. The National Climate Assessment as a Resource for Science Communication

    Science.gov (United States)

    Somerville, R. C. J.

    2014-12-01

    The 2014 Third National Climate Assessment (NCA3) is scientifically authoritative and features major advances, relative to other assessments produced by several organizations. NCA3 is a valuable resource for communicating climate science to a wide variety of audiences. Other assessments were often overly detailed and laden with scientific jargon that made them appear too complex and technical to many in their intended audiences, especially policymakers, the media, and the broad public. Some other assessments emphasized extensive scientific caveats, quantitative uncertainty estimates and broad consensus support. All these attributes, while valuable in research, carry the risk of impeding science communication to non-specialists. Without compromising scientific accuracy and integrity, NCA3 is written in exceptionally clear and vivid English. It includes outstanding graphics and employs powerful techniques aimed at conveying key results unambiguously to a wide range of audiences. I have used NCA3 as a resource in speaking about climate change in three very different settings: classroom teaching for undergraduate university students, presenting in academia to historians and other non-scientists, and briefing corporate executives working on renewable energy. NCA3 proved the value of developing a climate assessment with communication goals and strategies given a high priority throughout the process, not added on as an afterthought. I draw several lessons. First, producing an outstanding scientific assessment is too complex and demanding a task to be carried out by scientists alone. Many types of specialized expertise are also needed. Second, speaking about science to a variety of audiences requires an assortment of communication skills and tools, all tailored to specific groups of listeners. Third, NCA3 is scientifically impeccable and is also an outstanding example of effective communication as well as a valuable resource for communicators.

  13. "Audio-visuel Integre" et Communication(s) ("Integrated Audiovisual" and Communication)

    Science.gov (United States)

    Moirand, Sophie

    1974-01-01

    This article examines the usefullness of the audiovisual method in teaching communication competence, and calls for research in audiovisual methods as well as in communication theory for improvement in these areas. (Text is in French.) (AM)

  14. A Website System for Communicating Psychological Science.

    Science.gov (United States)

    Diener, Ed

    2017-07-01

    The peer review and journal system have shortcomings, and both computers and the Internet have made complementary or alternative systems attractive. In this article, I recommend that we implement a new platform for open communication of psychological science on a dedicated website to complement the current review and journal system, with reader reviews of the articles and with all behavioral scientists being eligible to publish and review articles. The judged merit of articles would be based on the citations and the ratings of the work by the whole scientific community. This online journal will be quicker, more democratic, and more informative than the current system. Although the details of the system should be debated and formulated by a committee of scientists, adding this online journal to the existing publications of a society such as the Association for Psychological Science has few risks and many possible gains. An online journal deserves to be tried and assessed.

  15. Using narratives and storytelling to communicate science with nonexpert audiences

    Science.gov (United States)

    Dahlstrom, Michael F.

    2014-01-01

    Although storytelling often has negative connotations within science, narrative formats of communication should not be disregarded when communicating science to nonexpert audiences. Narratives offer increased comprehension, interest, and engagement. Nonexperts get most of their science information from mass media content, which is itself already biased toward narrative formats. Narratives are also intrinsically persuasive, which offers science communicators tactics for persuading otherwise resistant audiences, although such use also raises ethical considerations. Future intersections of narrative research with ongoing discussions in science communication are introduced. PMID:25225368

  16. Biology as an Integrating Natural Science Domain

    Indian Academy of Sciences (India)

    Home; Journals; Resonance – Journal of Science Education; Volume 13; Issue 3. Biology as an Integrating Natural Science Domain: A Proposal for BSc (Hons) in Integrated Biology. Kambadur Muralidhar. Classroom Volume 13 Issue 3 March 2008 pp 272-276 ...

  17. The Process of Science Communications at NASA/Marshall Space Flight Center

    Science.gov (United States)

    Horack, John M.; Treise, Deborah

    1998-01-01

    The communication of new scientific knowledge and understanding is an integral component of science research, essential for its continued survival. Like any learning- based activity, science cannot continue without communication between and among peers so that skeptical inquiry and learning can take place. This communication provides necessary organic support to maintain the development of new knowledge and technology. However, communication beyond the peer-community is becoming equally critical for science to survive as an enterprise into the 21st century. Therefore, scientists not only have a 'noble responsibility' to advance and communicate scientific knowledge and understanding to audiences within and beyond the peer-community, but their fulfillment of this responsibility is necessary to maintain the survival of the science enterprise. Despite the critical importance of communication to the viability of science, the skills required to perform effective science communications historically have not been taught as a part of the training of scientist, and the culture of science is often averse to significant communication beyond the peer community. Thus scientists can find themselves ill equipped and uncomfortable with the requirements of their job in the new millennium. At NASA/Marshall Space Flight Center, we have developed and implemented an integrated science communications process, providing an institutional capability to help scientist accurately convey the content and meaning of new scientific knowledge to a wide variety of audiences, adding intrinsic value to the research itself through communication, while still maintaining the integrity of the peer-review process. The process utilizes initial communication through the world-wide web at the site http://science.nasa.gov to strategically leverage other communications vehicles and to reach a wide-variety of audiences. Here we present and discuss the basic design of the science communications process, now in

  18. Preparing informal science educators perspectives from science communication and education

    CERN Document Server

    2017-01-01

    This book provides a diverse look at various aspects of preparing informal science educators. Much has been published about the importance of preparing formal classroom educators, but little has been written about the importance, need, and best practices for training professionals who teach in aquariums, camps, parks, museums, etc. The reader will find that as a collective the chapters of the book are well-related and paint a clear picture that there are varying ways to approach informal educator preparation, but all are important. The volume is divided into five topics: Defining Informal Science Education, Professional Development, Designing Programs, Zone of Reflexivity: The Space Between Formal and Informal Educators, and Public Communication. The authors have written chapters for practitioners, researchers and those who are interested in assessment and evaluation, formal and informal educator preparation, gender equity, place-based education, professional development, program design, reflective practice, ...

  19. How In-Service Science Teachers Integrate History and Nature of Science in Elementary Science Courses

    Science.gov (United States)

    Hacieminoglu, Esme

    2014-01-01

    The purpose of this study is to investigate how the in-service science teachers' (IST) perceptions and practices about curriculum and integration of the history of science (HOS) and the nature of science (NOS) affect their science courses. For this aim, how ISTs integrated the NOS and HOS in their elementary science courses for understanding of…

  20. Communicating the Science from NASA's Astrophysics Missions

    Science.gov (United States)

    Hasan, Hashima; Smith, Denise A.

    2015-01-01

    Communicating science from NASA's Astrophysics missions has multiple objectives, which leads to a multi-faceted approach. While a timely dissemination of knowledge to the scientific community follows the time-honored process of publication in peer reviewed journals, NASA delivers newsworthy research result to the public through news releases, its websites and social media. Knowledge in greater depth is infused into the educational system by the creation of educational material and teacher workshops that engage students and educators in cutting-edge NASA Astrophysics discoveries. Yet another avenue for the general public to learn about the science and technology through NASA missions is through exhibits at museums, science centers, libraries and other public venues. Examples of the variety of ways NASA conveys the excitement of its scientific discoveries to students, educators and the general public will be discussed in this talk. A brief overview of NASA's participation in the International Year of Light will also be given, as well as of the celebration of the twenty-fifth year of the launch of the Hubble Space Telescope.

  1. The Need for More Scientific Approaches to Science Communication

    Science.gov (United States)

    Sadri, S.

    2015-12-01

    Two possible goals for public science communication are: a) improving the public's in-depth understanding of the scientific subject; and b) fostering the public's belief that scientific efforts make a better world. Although (a) is often a natural target when scientists try to communicate their subject, the importance of (b) is underscored by the NSF, who investigated the "cultural authority of science" to understand science's role in policymaking. Surveys consistently find that there is a huge divergence between "knowledge" and "admiration" of science in society because science literacy has very little to do with public perception of science. However, even if both goals could be achieved, it doesn't necessarily mean that the general public will act on scientific advice. Different parts of society have different criteria for reaching judgments about how to act in their best interests. This makes the study of science communication important when controversies arise requiring public engagement. Climate change, sustainability, and water crises are only a few examples of such controversial subjects. Science communication can be designed carefully to sponsor dialogue and participation, to overcome perceptual obstacles, and to engage with stakeholders and the wider public. This study reviews work in social science that tries to answer: When is science communication necessary? What is involved in science communication? What is the role of media in effective science communication? It also reviews common recommendations for improved public engagement by scientists and science organizations. As part of this effort, I will present some portions of my science films. I will conclude with suggestions on what scientific institutions can focus on to build trust, relationships, and participation across segments of the public. Keywords: informal learning, popular science, climate change, water crisis, science communication, science films, science policy.

  2. Changing the Culture of Science Communication Training for Junior Scientists

    Science.gov (United States)

    Bankston, Adriana; McDowell, Gary S.

    2018-01-01

    Being successful in an academic environment places many demands on junior scientists. Science communication currently may not be adequately valued and rewarded, and yet communication to multiple audiences is critical for ensuring that it remains a priority in today’s society. Due to the potential for science communication to produce better scientists, facilitate scientific progress, and influence decision-making at multiple levels, training junior scientists in both effective and ethical science communication practices is imperative, and can benefit scientists regardless of their chosen career path. However, many challenges exist in addressing specific aspects of this training. Principally, science communication training and resources should be made readily available to junior scientists at institutions, and there is a need to scale up existing science communication training programs and standardize core aspects of these programs across universities, while also allowing for experimentation with training. We propose a comprehensive core training program be adopted by universities, utilizing a centralized online resource with science communication information from multiple stakeholders. In addition, the culture of science must shift toward greater acceptance of science communication as an essential part of training. For this purpose, the science communication field itself needs to be developed, researched and better understood at multiple levels. Ultimately, this may result in a larger cultural change toward acceptance of professional development activities as valuable for training scientists. PMID:29904538

  3. Changing the Culture of Science Communication Training for Junior Scientists.

    Science.gov (United States)

    Bankston, Adriana; McDowell, Gary S

    2018-01-01

    Being successful in an academic environment places many demands on junior scientists. Science communication currently may not be adequately valued and rewarded, and yet communication to multiple audiences is critical for ensuring that it remains a priority in today's society. Due to the potential for science communication to produce better scientists, facilitate scientific progress, and influence decision-making at multiple levels, training junior scientists in both effective and ethical science communication practices is imperative, and can benefit scientists regardless of their chosen career path. However, many challenges exist in addressing specific aspects of this training. Principally, science communication training and resources should be made readily available to junior scientists at institutions, and there is a need to scale up existing science communication training programs and standardize core aspects of these programs across universities, while also allowing for experimentation with training. We propose a comprehensive core training program be adopted by universities, utilizing a centralized online resource with science communication information from multiple stakeholders. In addition, the culture of science must shift toward greater acceptance of science communication as an essential part of training. For this purpose, the science communication field itself needs to be developed, researched and better understood at multiple levels. Ultimately, this may result in a larger cultural change toward acceptance of professional development activities as valuable for training scientists.

  4. The Process of Science Communications at NASA/Marshall Space Flight Center

    Science.gov (United States)

    Horack, John M.; Treise, Deborah

    1998-01-01

    The communication of new scientific knowledge and understanding is an integral component of science research, essential for its continued survival. Like any learning-based activity, science cannot continue without communication between and among peers so that skeptical inquiry and learning can take place. This communication provides necessary organic support to maintain the development of new knowledge and technology. However, communication beyond the peer-community is becoming equally critical for science to survive as an enterprise into the 21st century. Therefore, scientists not only have a 'noble responsibility' to advance and communicate scientific knowledge and understanding to audiences within and beyond the peer-community, but their fulfillment of this responsibility is necessary to maintain the survival of the science enterprise. Despite the critical importance of communication to the viability of science, the skills required to perform effective science communications historically have not been taught as a part of the training of scientist, and the culture of science is often averse to significant communication beyond the peer community. Thus scientists can find themselves ill equipped and uncomfortable with the requirements of their job in the new millennium.

  5. Radio Science from an Optical Communications Signal

    Science.gov (United States)

    Moision, Bruce; Asmar, Sami; Oudrhiri, Kamal

    2013-01-01

    NASA is currently developing the capability to deploy deep space optical communications links. This creates the opportunity to utilize the optical link to obtain range, doppler, and signal intensity estimates. These may, in turn, be used to complement or extend the capabilities of current radio science. In this paper we illustrate the achievable precision in estimating range, doppler, and received signal intensity of an non-coherent optical link (the current state-of-the-art for a deep-space link). We provide a joint estimation algorithm with performance close to the bound. We draw comparisons to estimates based on a coherent radio frequency signal, illustrating that large gains in either precision or observation time are possible with an optical link.

  6. Misinformation in eating disorder communications: Implications for science communication policy

    Science.gov (United States)

    Radford, Benjamin

    Though eating disorders are a serious public health threat, misinformation about these potentially deadly diseases is widespread. This study examines eating disorder information from a wide variety of sources including medical journals, news reports, and popular social activist authors. Examples of misinformation were identified, and three aspects of eating disorders (prevalence, mortality, and etiology) were chosen as key indicators of scientific illiteracy about those illnesses. A case study approach was then adopted to trace examples of misinformation to their original sources whenever possible. A dozen examples include best-selling books, national eating disorder information clearinghouses; the news media; documentary feature films; and a PBS television Nova documentary program. The results provide an overview of the ways in which valid information becomes flawed, including poor journalism, lack of fact-checking, plagiarism, and typographical errors. Less obvious---and perhaps even more important---much of the misinformation results from scientific research being co-opted to promote specific sociopolitical agendas. These results highlight a significant gap in science communication between researchers, the medical community, and the public regarding these diseases, and recommendations to address the problem are offered.

  7. Communicating Ocean Sciences to Informal Audiences (COSIA): Interim Evaluation Report

    Science.gov (United States)

    St. John, Mark; Phillips, Michelle; Smith, Anita; Castori, Pam

    2009-01-01

    Communicating Ocean Sciences to Informal Audiences (COSIA) is a National Science Foundation (NSF)-funded project consisting of seven long-term three-way partnerships between the Lawrence Hall of Science (LHS) and an informal science education institution (ISEI) partnered with an institution of higher education (IHE). Together, educators from the…

  8. Communicating Ocean Sciences to Informal Audiences (COSIA): Final Evaluation Report

    Science.gov (United States)

    Phillips, Michelle; St. John, Mark

    2010-01-01

    Communicating Ocean Sciences to Informal Audiences (COSIA) is a National Science Foundation (NSF)-funded project consisting of six three-way partnerships between the Lawrence Hall of Science (LHS) and an informal science education institution (ISEI) partnered with an institution of higher education (IHE). Together, educators from the ISEI (often…

  9. Science communication: Bridging the gap between theory and practise

    CERN Multimedia

    2001-01-01

    The 6th Public Communication of Science and Technology network conference will be held at CERN on 1-3 Febraury 2001. Scientists and communication professionals will analyse the state of the art of science communication and the new perception people have about science in the media from newspapers to the Web.   Will communication be able to bridge the gap between Science and Society? What is the impact of science communication on the public? How do novel means of communications change the perception of science for the general public? These and other interesting questions will be addressed at the 6th Public Communication of Science and Technology Meeting, to be held at CERN on 1-3 February 2001. More than 250 people from all over the world are expected to attend the conference which will be an important meeting place for communication professionals covering the social, political, technical and cultural aspects of science and technology communication. Georges Boixader after Gary Larsson. The conferenc...

  10. Science and nuclear technology communication in Cordoba

    International Nuclear Information System (INIS)

    Martin, Hugo R.

    2012-01-01

    This paper describes the communication activities conducted nuclear science and technology in 2012 in the scientific, educational and tourist areas of Cordoba. The first is the Promotion of the realization of scientific research school works to present in science and technology fairs. The public exhibitions fairs consist of projects conducted by students from all levels of the education system. To do this, students have the guidance of Advisory Teachers, researchers and technologists of the local scientific community, which involves training them for a period of approximately six months. During this year the courses were conducted in 37 cities in the interior province, which are the sites of Regional Headquarters, which included the promotion of the realization of school scientific research on the peaceful applications of nuclear technology and / or national nuclear activities. During the meetings, made presentations basing pedagogical and didactic aspects to coordination between teaching of conceptual content and activities practical introduction to nuclear scientific methodology. As a result of this initiative, between the months of June and September was reached more than 3,000 teachers, using the infrastructure of the Ministry of Science and Technology and Internet. As a result, a dozen schools have begun to seek assistance to develop projects related to nuclear power. Other activities under the name of Scientific School Research Incursion through Experiences with Natural Radiation, consisted of the design and realization of simple laboratory experiences in laboratory's schools. The objective was to strengthen the curriculum and promote critical thinking about the risks and benefits of nuclear technologies in relation to exposure to ionizing radiation involving them. As a result it has been observed that these activities contribute to a progressive scientific and technological literacy of students, who build original knowledge for themselves and develop

  11. Science communication in the field of fundamental biomedical research (editorial).

    Science.gov (United States)

    Illingworth, Sam; Prokop, Andreas

    2017-10-01

    The aim of this special issue on science communication is to inspire and help scientists who are taking part or want to take part in science communication and engage with the wider public, clinicians, other scientists or policy makers. For this, some articles provide concise and accessible advice to individual scientists, science networks, or learned societies on how to communicate effectively; others share rationales, objectives and aims, experiences, implementation strategies and resources derived from existing long-term science communication initiatives. Although this issue is primarily addressing scientists working in the field of biomedical research, much of it similarly applies to scientists from other disciplines. Furthermore, we hope that this issue will also be used as a helpful resource by academic science communicators and social scientists, as a collection that highlights some of the major communication challenges that the biomedical sciences face, and which provides interesting case studies of initiatives that use a breadth of strategies to address these challenges. In this editorial, we first discuss why we should communicate our science and contemplate some of the different approaches, aspirations and definitions of science communication. We then address the specific challenges that researchers in the biomedical sciences are faced with when engaging with wider audiences. Finally, we explain the rationales and contents of the different articles in this issue and the various science communication initiatives and strategies discussed in each of them, whilst also providing some information on the wide range of further science communication activities in the biomedical sciences that could not all be covered here. Copyright © 2017 The Authors. Published by Elsevier Ltd.. All rights reserved.

  12. Advanced integrated WDM system for POF communication

    Science.gov (United States)

    Haupt, M.; Fischer, U. H. P.

    2009-01-01

    Polymer Optical Fibres (POFs) show clear advantages compared to copper and glass fibres. In essence, POFs are inexpensive, space-saving and not susceptible to electromagnetic interference. Thus, the usage of POFs have become a reasonable alternative in short distance data communication. Today, POFs are applied in a wide number of applications due to these specific advantages. These applications include automotive communication systems and in-house-networks. State-of-the-art is to transmit data with only one channel over POF, this limits the bandwidth. To solve this problem, an integrated MUX/DEMUX-element for WDM over POF is designed and developed to use multiple channels. This integration leads to low costs, therefore this component is suitable for mass market applications. The fundamental idea is to separate the chromatic parts of the light in its monochromatic components by means of a grating based on an aspheric mirror. Due to the high NA of the POF the setup has to be designed in a 3D-approach. Therefore this setup cannot be compared with the planar solutions available on market, they would result high losses in the 3rd dimension. To achieve a fast and optimized design an optical simulation program is used. Particular attention has to be paid to the design of the POF as a light source in the simulation program and the optimisation of the grating. The following realization of the demultiplexer is planed to be done with injection molding. This technology offers easy and very economical processing. These advantages make this technology first choice for optical components in the low-cost array.

  13. Catherine Doss joins College of Science as communications manager

    OpenAIRE

    Doss, Catherine

    2005-01-01

    Catherine Doss, of Blacksburg, Va., has been named college communications manager for the College of Science at Virginia Tech. In her new position, Doss will be responsible for planning and communicating the achievements and aspirations of the College of Science to its many audiences, including students, faculty, staff, alumni, and peer research institutions.

  14. elements of contemporary integrated science curriculum

    African Journals Online (AJOL)

    both science and technology (Hurd, 1975). Discoveries in nature are made easier through integration of ideas, thoughts and concepts. To this end, science teaching in the modern world ought to be interdisciplinary, unified, society based and aspire above all to achieve scientific literacy (Arokoyu and Dike, 2009). These are.

  15. Science and society: a dialogue without communicators? (Italian original version

    Directory of Open Access Journals (Sweden)

    Nico Pitrelli

    2008-03-01

    Full Text Available To give a good public speech is art; but definitely more difficult is to organize a productive exchange of points of views between scientists, experts, non-experts and policy-makers on controversial issues such as a scenario workshop or a consensus conference. Many skills and a deep knowledge both of the topic and of the methodology are required. But this is the future of science communication, a field where the dialogical model will impose new and complex formats of communication and a new sensibility, using also the most traditional media. But are science communicators prepared for that? What is the state of the art of science communicator training?

  16. The Advanced Communications Technology Satellite (ACTS) capabilities for serving science

    Science.gov (United States)

    Meyer, Thomas R.

    1990-01-01

    Results of research on potential science applications of the NASA Advanced Communications Technology Satellite (ACTS) are presented. Discussed here are: (1) general research on communications related issues; (2) a survey of science-related activities and programs in the local area; (3) interviews of selected scientists and associated telecommunications support personnel whose projects have communications requirements; (4) analysis of linkages between ACTS functionality and science user communications activities and modes of operation; and (5) an analysis of survey results and the projection of conclusions to a national scale.

  17. Building a Science Communication Culture: One Agency's Approach

    Science.gov (United States)

    DeWitt, S.; Tenenbaum, L. F.; Betz, L.

    2014-12-01

    Science communication does not have to be a solitary practice. And yet, many scientists go about it alone and with little support from their peers and organizations. To strengthen community and build support for science communicators, NASA designed a training course aimed at two goals: 1) to develop individual scientists' communication skills, and 2) to begin to build a science communication culture at the agency. NASA offered a pilot version of this training course in 2014: the agency's first multidisciplinary face-to-face learning experience for science communicators. Twenty-six Earth, space and life scientists from ten field centers came together for three days of learning. They took part in fundamental skill-building exercises, individual development planning, and high-impact team projects. This presentation will describe the course design and learning objectives, the experience of the participants, and the evaluation results that will inform future offerings of communication training for NASA scientists and others.

  18. Two-Way Communication between Scientists and the Public: A View from Science Communication Trainers in North America

    Science.gov (United States)

    Yuan, Shupei; Oshita, Tsuyoshi; AbiGhannam, Niveen; Dudo, Anthony; Besley, John C.; Koh, Hyeseung E.

    2017-01-01

    The current study explores the degree to which two-way communication is applied in science communication contexts in North America, based on the experiences of science communication trainers. Interviews with 24 science communication trainers suggest that scientists rarely focus on applying two-way communication tactics, such as listening to their…

  19. How is safe information about science and technology communicated tangibly?

    International Nuclear Information System (INIS)

    Kawai, Jun; Funabiki, Jun

    2008-01-01

    Nuclear power plants hit by the Chuetsu-oki earthquake in 2007 made clear difficulties for engineers to communicate the safe information to the public. Such communication difficulties are common to advanced science in nuclear energy as well as environmental issues, biotechnologies and others. This article introduced 'science editorial guides' established in order to realize tangible expression of science and technology information' on business. Guides consist of (1) 'prepare materials for science communication', (2) arouse concerns', (3) 'encourage understanding' and (4) memorize'. (T. Tanaka)

  20. From Scientific Innovation to Popularization of Science: a Theoretical Model TOC \\o "1-5" \\h \\z of Science Communication

    Directory of Open Access Journals (Sweden)

    Svetlana M. Medvedeva

    2014-01-01

    Full Text Available Science communication is process of promotion of scientific ideas from a scientist through scientific community to muss public. Now this research area attracts a lot of attention from scientists. At the same time science communication suffers from the lack of theoretical framework, which can integrate it. In this article we try to contribute to the further theoretical integration of this area. Here we discuss a model of motion and transformation of ideas from the moment of their generation to the time of their appearance in public movies and literature. The model consists of 5 elements: phase of a scientist (generation of ideas; phase of scientific community (promotion of the ideas among scientists; phase of interested groups (communication with business and government, education of future scientists; phase of popular science (promotion of ideas into mass culture; phase of fiction (subject of communication becomes not scientific knowledge, but myth about science. Each phase is conceived as equal in value stage of existence of scientific ideas. There is a consistent interaction between all phases. The ideas can flow sequentially through all five phases. But independent communication among separate stages is also possible. Furthermore, the ideas can flow in both directions from scientific community to public and visa verse. As a result, scientific communication becomes a real dialogue with equal partners.

  1. Fairness in Knowing: Science Communication and Epistemic Justice.

    Science.gov (United States)

    Medvecky, Fabien

    2017-09-22

    Science communication, as a field and as a practice, is fundamentally about knowledge distribution; it is about the access to, and the sharing of knowledge. All distribution (science communication included) brings with it issues of ethics and justice. Indeed, whether science communicators acknowledge it or not, they get to decide both which knowledge is shared (by choosing which topic is communicated), and who gets access to this knowledge (by choosing which audience it is presented to). As a result, the decisions of science communicators have important implications for epistemic justice: how knowledge is distributed fairly and equitably. This paper presents an overview of issues related to epistemic justice for science communication, and argues that there are two quite distinct ways in which science communicators can be just (or unjust) in the way they distribute knowledge. Both of these paths will be considered before concluding that, at least on one of these accounts, science communication as a field and as a practice is fundamentally epistemically unjust. Possible ways to redress this injustice are suggested.

  2. The Whiteboard Revolution: Illuminating Science Communication in the Digital Age.

    Science.gov (United States)

    Mar, Florie Anne; Ordovas-Montanes, Jose; Oksenberg, Nir; Olson, Alexander M

    2016-04-01

    Journal-based science communication is not accessible or comprehensible to a general public curious about science and eager for the next wave of scientific innovation. We propose an alternative medium for scientists to communicate their work to the general public in an engaging and digestible way through the use of whiteboard videos. We describe the process of producing science whiteboard videos and the benefits and challenges therein. Copyright © 2016 Elsevier Ltd. All rights reserved.

  3. Integral Methods in Science and Engineering

    CERN Document Server

    Constanda, Christian

    2011-01-01

    An enormous array of problems encountered by scientists and engineers are based on the design of mathematical models using many different types of ordinary differential, partial differential, integral, and integro-differential equations. Accordingly, the solutions of these equations are of great interest to practitioners and to science in general. Presenting a wealth of cutting-edge research by a diverse group of experts in the field, Integral Methods in Science and Engineering: Computational and Analytic Aspects gives a vivid picture of both the development of theoretical integral techniques

  4. Integrating Climate Change Science and Sustainability in Environmental Science, Sociology, Philosophy and Business Courses.

    Science.gov (United States)

    Boudrias, M. A.; Cantzler, J.; Croom, S.; Huston, C.; Woods, M.

    2015-12-01

    Courses on sustainability can be taught from multiple perspectives with some focused on specific areas (environmental, socio-cultural, economic, ethics) and others taking a more integrated approach across areas of sustainability and academic disciplines. In conjunction with the Climate Change Education Program efforts to enhance climate change literacy with innovative approaches, resources and communication strategies developed by Climate Education Partners were used in two distinct ways to integrate climate change science and impacts into undergraduate and graduate level courses. At the graduate level, the first lecture in the MBA program in Sustainable Supply Chain Management is entirely dedicated to climate change science, local and global impacts and discussions about key messages to communicate to the business community. Basic science concepts are integrated with discussions about mitigation and adaptation focused on business leaders. The concepts learned are then applied to the semester-long business plan project for the students. At the undergraduate level, a new model of comprehensive integration across disciplines was implemented in Spring 2015 across three courses on Sustainability each with a specific lens: Natural Science, Sociology and Philosophy. All three courses used climate change as the 'big picture' framing concept and had similar learning objectives creating a framework where lens-specific topics, focusing on depth in a discipline, were balanced with integrated exercises across disciplines providing breadth and possibilities for integration. The comprehensive integration project was the creation of the climate action plan for the university with each team focused on key areas of action (water, energy, transportation, etc.) and each team built with at least one member from each class ensuring a natural science, sociological and philosophical perspective. The final project was presented orally to all three classes and an integrated paper included

  5. Science comics as tools for science education and communication: a brief, exploratory study

    OpenAIRE

    M. Tatalovic

    2009-01-01

    Comics are a popular art form especially among children and as such provide a potential medium for science education and communication. In an attempt to present science comics in a museum exhibit I found many science themed comics and graphic books. Here I attempt to provide an overview of already available comics that communicate science, the genre of ‘science comics’. I also provide a quick literature review for evidence that comics can indeed be efficiently used for promoting scientific li...

  6. Improving Science Communication with Responsive Web Design

    Science.gov (United States)

    Hilverda, M.

    2013-12-01

    Effective science communication requires clarity in both content and presentation. Content is increasingly being viewed via the Web across a broad range of devices, which can vary in screen size, resolution, and pixel density. Readers access the same content from desktop computers, tablets, smartphones, and wearable computing devices. Creating separate presentation formats optimized for each device is inefficient and unrealistic as new devices continually enter the marketplace. Responsive web design is an approach that puts content first within a presentation design that responds automatically to its environment. This allows for one platform to be maintained that can be used effectively for every screen. The layout adapts to screens of all sizes ensuring easy viewing of content for readers regardless of their device. Responsive design is accomplished primarily by the use of media queries within style sheets, which allows for changes to layout properties to be defined based on media types (i.e. screen, print) and resolution. Images and other types of multimedia can also be defined to scale automatically to fit different screen dimensions, although some media types require additional effort for proper implementation. Hardware changes, such as high pixel density screens, also present new challenges for effective presentation of content. High pixel density screens contain a greater number of pixels within a screen area increasing the pixels per inch (PPI) compared to standard screens. The result is increased clarity for text and vector media types, but often decreased clarity for standard resolution raster images. Media queries and other custom solutions can assist by specifying higher resolution images for high pixel density screens. Unfortunately, increasing image resolution results in significantly more data being transferred to the device. Web traffic on mobile devices such as smartphones and tablets is on a steady growth trajectory and many mobile devices around

  7. Beginning science teachers' strategies for communicating with families

    Science.gov (United States)

    Bloom, Nena E.

    Science learning occurs in both formal and informal spaces. Families are critical for developing student learning and interest in science because they provide important sources of knowledge, support and motivation. Bidirectional communication between teachers and families can be used to build relationships between homes and schools, leverage family knowledge of and support for learners, and create successful environments for science learning that will support both teaching and student learning. To identify the communication strategies of beginning science teachers, who are still developing their teaching practices, a multiple case study was conducted with seven first year secondary science teachers. The methods these teachers used to communicate with families, the information that was communicated and shared, and factors that shaped these teachers' continued development of communication strategies were examined. Demographic data, interview data, observations and documentation of communication through logs and artifacts were collected for this study. Results indicated that the methods teachers had access to and used for communication impacted the frequency and efficacy of their communication. Teachers and families communicated about a number of important topics, but some topics that could improve learning experiences and science futures for their students were rarely discussed, such as advancement in science, student learning in science and family knowledge. Findings showed that these early career teachers were continuing to learn about their communities and to develop their communication strategies with families. Teachers' familiarity with their school community, opportunities to practice strategies during preservice preparation and student teaching, their teaching environment, school policies, and learning from families and students in their school culture continued to shape and influence their views and communication strategies. Findings and implications for

  8. Visual Communication: Integrating Visual Instruction into Business Communication Courses

    Science.gov (United States)

    Baker, William H.

    2006-01-01

    Business communication courses are ideal for teaching visual communication principles and techniques. Many assignments lend themselves to graphic enrichment, such as flyers, handouts, slide shows, Web sites, and newsletters. Microsoft Publisher and Microsoft PowerPoint are excellent tools for these assignments, with Publisher being best for…

  9. Investigating University Students' Preferences to Science Communication Skills: A Case of Prospective Science Teacher in Indonesia

    Science.gov (United States)

    Suprapto, Nadi; Ku, Chih-Hsiung

    2016-01-01

    The purpose of this study was to investigate Indonesian university students' preferences to science communication skills. Data collected from 251 students who were majoring in science education program. The Learning Preferences to Science Communication (LPSC) questionnaire was developed with Indonesian language and validated through an exploratory…

  10. Integrated marketing communications paradigm in digital environment: The five pillars of integration

    Directory of Open Access Journals (Sweden)

    Rakić Beba

    2014-01-01

    Full Text Available This paper is focused on the paradigm of integrated marketing communications (IMC in digital environment. The integration is analysed through five aspects. First, integration in terms of media; it means that IMC are performed through the mix of traditional media (print - newspapers, magazines; radio; television; direct-response media - telephone, direct mail, catalogue marketing; billboards; other 'specific media': product - especially brand, packaging; price; place; people; process; physical evidence; traditional/offline consumers - WOM communications and digital media ( the Internet; mobile phones and other mobile devices; digital newspapers and magazines through the Internet and mobile devices; digital radio; digital TV; digital consumers - digital WOM communications. Second, integration in terms of communication methods, it means that IMC are a mix of traditional promotion (advertising, personal selling, public relations & publicity, direct marketing, sales promotion, digital communications/interactions (Internet communications, mobile communications, communications via digital radio and TV and WOM communications/interactions (offline and online. Third, integration in terms of time of communications and possibilities for interaction, it means that IMC are a mix of traditionalstatic communications ('monologue' towards the target audience and dynamic communications ('dialogue' in real time. Fourth, integration in terms of actors, it means that IMC are a mix of communications initiated both by consumers (WOM communications - offline and online/e/digital and organizations. Fifth, integration in terms of content creation, it means that IMC are a mix of communications based on consumer generated content and marketing content (created by organisations.

  11. Cultural Communication Learning Environment in Science Classes

    Science.gov (United States)

    Dhindsa, Harkirat S.; Abdul-Latif, Salwana

    2012-01-01

    Classroom communication often involves interactions between students and teachers from dissimilar cultures, which influence classroom learning because of their dissimilar communication styles influenced by their cultures. It is therefore important to study the influence of culture on classroom communication that influences the classroom verbal and…

  12. Sport science integration: An evolutionary synthesis.

    Science.gov (United States)

    Balagué, N; Torrents, C; Hristovski, R; Kelso, J A S

    2017-02-01

    The aim of the paper is to point out one way of integrating the supposedly incommensurate disciplines investigated in sports science. General, common principles can be found among apparently unrelated disciplines when the focus is put on the dynamics of sports-related phenomena. Dynamical systems approaches that have recently changed research in biological and social sciences among others, offer key concepts to create a common pluricontextual language in sport science. This common language, far from being homogenising, offers key synthesis between diverse fields, respecting and enabling the theoretical and experimental pluralism. It forms a softly integrated sports science characterised by a basic dynamic explanatory backbone as well as context-dependent theoretical flexibility. After defining the dynamic integration in living systems, unable to be captured by structural static approaches, we show the commonalities between the diversity of processes existing on different levels and time scales in biological and social entities. We justify our interpretation by drawing on some recent scientific contributions that use the same general principles and concepts, and diverse methods and techniques of data analysis, to study different types of phenomena in diverse disciplines. We show how the introduction of the dynamic framework in sport science has started to blur the boundaries between physiology, biomechanics, psychology, phenomenology and sociology. The advantages and difficulties of sport science integration and its consequences in research are also discussed.

  13. Integrity cynicism: Possibilities and Constraints of Moral Communication

    NARCIS (Netherlands)

    Bakker, de H.C.M.

    2007-01-01

    Paying thorough attention to cynical action and integrity could result in a less naive approach to ethics and moral communication. This article discusses the issues of integrity and cynicism on a theoretical and on a more practical level. The first part confronts Habermas¿s approach of communicative

  14. The Underreported Use of Integrated Marketing Communication by Smaller Businesses.

    Science.gov (United States)

    Johnson, Ed

    This research suggests integrated marketing communication (IMC) is widely used by small business. In a survey of Midwest businesses, it was found that smaller business tend to integrate their marketing communication to the same extent as do larger businesses. Their advertising, P.R., and sales promotion are as likely to present a unified message,…

  15. Integration versus Outsourcing in Stable Industry Equilibrium with Communication Networks

    OpenAIRE

    Okamoto, Yusuke

    2006-01-01

    For the selection of a firm's structure between vertical integration and arm's-length outsourcing, the importance of the thickness of the market had been emphasized in the previous literature. Here we take account of communication networks such as telephone, telex, fax, and the Internet. By doing so, we could illustrate the relationship between communication networks and the make-or-buy decision. With communication network technology differing in each type of firm, both vertically integrated ...

  16. Hiding in plain sight: communication theory in implementation science.

    Science.gov (United States)

    Manojlovich, Milisa; Squires, Janet E; Davies, Barbara; Graham, Ian D

    2015-04-23

    Poor communication among healthcare professionals is a pressing problem, contributing to widespread barriers to patient safety. The word "communication" means to share or make common. In the literature, two communication paradigms dominate: (1) communication as a transactional process responsible for information exchange, and (2) communication as a transformational process responsible for causing change. Implementation science has focused on information exchange attributes while largely ignoring transformational attributes of communication. In this paper, we debate the merits of encompassing both paradigms. We conducted a two-staged literature review searching for the concept of communication in implementation science to understand how communication is conceptualized. Twenty-seven theories, models, or frameworks were identified; only Rogers' Diffusion of Innovations theory provides a definition of communication and includes both communication paradigms. Most models (notable exceptions include Diffusion of Innovations, The Ottawa Model of Research Use, and Normalization Process Theory) describe communication as a transactional process. But thinking of communication solely as information transfer or exchange misrepresents reality. We recommend that implementation science theories (1) propose and test the concept of shared understanding when describing communication, (2) acknowledge that communication is multi-layered, identify at least a few layers, and posit how identified layers might affect the development of shared understanding, (3) acknowledge that communication occurs in a social context, providing a frame of reference for both individuals and groups, (4) acknowledge the unpredictability of communication (and healthcare processes in general), and (5) engage with and draw on work done by communication theorists. Implementation science literature has conceptualized communication as a transactional process (when communication has been mentioned at all), thereby

  17. Integration of Corporate Social Responsibility and Corporate Communication

    OpenAIRE

    Islam, Mohammad Nur

    2017-01-01

    The purpose of this study is to present a new perspective on the current practices in corporate communications and CSR which calls for an integration of social responsibility and communication activities of corporations as an opportunity of competitive advantage. More specifically, this study looks at this subject from the angle of how companies can use communications to achieve CSR goal, while CSR can be a way to attain efficacy in communication. The study is designed to examine the current ...

  18. Fort Collins Science Center- Policy Analysis and Science Assistance Branch : Integrating social, behavioral, economic and biological sciences

    Science.gov (United States)

    2010-01-01

    The Fort Collins Science Center's Policy Analysis and Science Assistance (PASA) Branch is a team of approximately 22 scientists, technicians, and graduate student researchers. PASA provides unique capabilities in the U.S. Geological Survey by leading projects that integrate social, behavioral, economic, and biological analyses in the context of human-natural resource interactions. Resource planners, managers, and policymakers in the U.S. Departments of the Interior (DOI) and Agriculture (USDA), State and local agencies, as well as international agencies use information from PASA studies to make informed natural resource management and policy decisions. PASA scientists' primary functions are to conduct both theoretical and applied social science research, provide technical assistance, and offer training to advance performance in policy relevant research areas. Management and research issues associated with human-resource interactions typically occur in a unique context, involve difficult to access populations, require knowledge of both natural/biological science in addition to social science, and require the skill to integrate multiple science disciplines. In response to these difficult contexts, PASA researchers apply traditional and state-of-the-art social science methods drawing from the fields of sociology, demography, economics, political science, communications, social-psychology, and applied industrial organization psychology. Social science methods work in concert with our rangeland/agricultural management, wildlife, ecology, and biology capabilities. The goal of PASA's research is to enhance natural resource management, agency functions, policies, and decision-making. Our research is organized into four broad areas of study.

  19. Brazilian science communication research: national and international contributions.

    Science.gov (United States)

    Barata, Germana; Caldas, Graça; Gascoigne, Toss

    2017-08-31

    Science communication has emerged as a new field over the last 50 years, and its progress has been marked by a rise in jobs, training courses, research, associations, conferences and publications. This paper describes science communication internationally and the trends and challenges it faces, before looking at the national level. We have documented science communication activities in Brazil, the training courses, research, financial support and associations/societies. By analyzing the publication of papers, dissertations and theses we have tracked the growth of this field, and compared the level of activity in Brazil with other countries. Brazil has boosted its national research publications since 2002, with a bigger contribution from postgraduate programs in education and communication, but compared to its national research activity Brazil has only a small international presence in science communication. The language barrier, the tradition of publishing in national journals and the solid roots in education are some of the reasons for that. Brazil could improve its international participation, first by considering collaborations within Latin America. International publication is dominated by the USA and the UK. There is a need to take science communication to the next level by developing more sophisticated tools for conceptualizing and analyzing science communication, and Brazil can be part of that.

  20. Data-Intensive Science and Research Integrity.

    Science.gov (United States)

    Resnik, David B; Elliott, Kevin C; Soranno, Patricia A; Smith, Elise M

    2017-01-01

    In this commentary, we consider questions related to research integrity in data-intensive science and argue that there is no need to create a distinct category of misconduct that applies to deception related to processing, analyzing, or interpreting data. The best way to promote integrity in data-intensive science is to maintain a firm commitment to epistemological and ethical values, such as honesty, openness, transparency, and objectivity, which apply to all types of research, and to promote education, policy development, and scholarly debate concerning appropriate uses of statistics.

  1. Communicating science better through personal divestment from ideological strongholds

    Science.gov (United States)

    Myhre, S. E.

    2017-12-01

    There is an urgent need for the geoscience community to participate as trusted brokers of information in the partisan landscape of science communication. In the current moment of political engagement, academic-industry partnerships, and social justice organizing, the most immediate, inexpensive, and effective change to facilitate public trust-building is through changing the paradigm of professional science communication. Scientists must own the public trust of their intellectual station - and to do so effectively requires a concerted effort to professionally divest from personal ideological positions. Transparency and ideological divestment are hallmarks of public leadership, and yet these values often do not percolate into the existing cannon of communication best practices. However, it is likely that even seasoned communicators rely on a handful of values-based reframing messages to scaffold their science communication in public. Without clear examination of such values, these reframing messages often can function as communicative "tells" or ideological signals, and such signal will actively backfire by disenfranchising audiences with alternate or oppositional ideology. Therefore, it behooves science communicators to actively examine their personal and political ideology, and to build communicative strategies that do not include ideological tells. This practice, while potentially uncomfortable, will strengthen scientists' capacities to communicate evidence and scientific consensus across partisan and rhetorical chasms.

  2. Taking our own medicine: on an experiment in science communication.

    Science.gov (United States)

    Horst, Maja

    2011-12-01

    In 2007 a social scientist and a designer created a spatial installation to communicate social science research about the regulation of emerging science and technology. The rationale behind the experiment was to improve scientific knowledge production by making the researcher sensitive to new forms of reactions and objections. Based on an account of the conceptual background to the installation and the way it was designed, the paper discusses the nature of the engagement enacted through the experiment. It is argued that experimentation is a crucial way of making social science about science communication and engagement more robust.

  3. Towards an Integrated Solution for Multimedia Communications

    OpenAIRE

    Mathy, Laurent; Leduc, Guy; Danthine, André; Bonaventure, Olivier

    1996-01-01

    During the last few years, we have been witnessing tremendous changes in the communication environment. Those changes are not only due to the availability of higher data rates in the communication networks but also to the appearance of new application types such as multimedia applications. After a brief introduction to multimedia communications, we will present the research activities in multimedia we have undertaken during the last few years. They focus on two aspects of multimedia communica...

  4. The effectivenes of science domain-based science learning integrated with local potency

    Science.gov (United States)

    Kurniawati, Arifah Putri; Prasetyo, Zuhdan Kun; Wilujeng, Insih; Suryadarma, I. Gusti Putu

    2017-08-01

    This research aimed to determine the significant effect of science domain-based science learning integrated with local potency toward science process skills. The research method used was a quasi-experimental design with nonequivalent control group design. The population of this research was all students of class VII SMP Negeri 1 Muntilan. The sample of this research was selected through cluster random sampling, namely class VII B as an experiment class (24 students) and class VII C as a control class (24 students). This research used a test instrument that was adapted from Agus Dwianto's research. The aspect of science process skills in this research was observation, classification, interpretation and communication. The analysis of data used the one factor anova at 0,05 significance level and normalized gain score. The significance level result of science process skills with one factor anova is 0,000. It shows that the significance level < alpha (0,05). It means that there was significant effect of science domain-based science learning integrated with local potency toward science learning process skills. The results of analysis show that the normalized gain score are 0,29 (low category) in control class and 0,67 (medium category) in experiment class.

  5. The effect of science learning integrated with local potential to improve science process skills

    Science.gov (United States)

    Rahardini, Riris Riezqia Budy; Suryadarma, I. Gusti Putu; Wilujeng, Insih

    2017-08-01

    This research was aimed to know the effectiveness of science learning that integrated with local potential to improve student`s science process skill. The research was quasi experiment using non-equivalent control group design. The research involved all student of Muhammadiyah Imogiri Junior High School on grade VII as a population. The sample in this research was selected through cluster random sampling, namely VII B (experiment group) and VII C (control group). Instrument that used in this research is a nontest instrument (science process skill observation's form) adapted Desak Megawati's research (2016). The aspect of science process skills were making observation and communication. The data were using univariat (ANOVA) analyzed at 0,05 significance level and normalized gain score for science process skill increase's category. The result is science learning that integrated with local potential was effective to improve science process skills of student (Sig. 0,00). This learning can increase science process skill, shown by a normalized gain score value at 0,63 (medium category) in experiment group and 0,29 (low category) in control group.

  6. High-Rate Laser Communications for Human Exploration and Science

    Science.gov (United States)

    Robinson, B. S.; Shih, T.; Khatri, F. I.; King, T.; Seas, A.

    2018-02-01

    Laser communication links has been successfully demonstrated on recent near-Earth and lunar missions. We present a status of this development work and its relevance to a future Deep Space Gateway supporting human exploration and science activities.

  7. Energy Systems Integration: Demonstrating Distributed Resource Communications

    Energy Technology Data Exchange (ETDEWEB)

    2017-01-01

    Overview fact sheet about the Electric Power Research Institute (EPRI) and Schneider Electric Integrated Network Testbed for Energy Grid Research and Technology Experimentation (INTEGRATE) project at the Energy Systems Integration Facility. INTEGRATE is part of the U.S. Department of Energy's Grid Modernization Initiative.

  8. Communicating Climate Science: A Historic Look to the Future

    Science.gov (United States)

    Byrne, James; Andronova, Natasha; Rasch, Philip

    2014-06-01

    The June 2013 Chapman Conference brought together a diverse group of researchers, educators, and media for 5 days in Colorado to explore how to better communicate climate science. Multidisciplinary thinking was a key theme of the meeting. Participant expertise included urban planning, science, psychology, philosophy, history, film and documentary production, communications, journalism, public relations, and business. All helped to create a stimulating and inspirational atmosphere. The meeting program accommodated almost 100 submitted abstracts.

  9. A Professional Development Project for Improving the Use of Information and Communication Technologies in Science Teaching

    Science.gov (United States)

    Lavonen, Jari; Juuti, Kalle; Aksela, Maija; Meisalo, Veijo

    2006-01-01

    This article describes a professional development project aiming to develop practical approaches for the integration of information and communication technologies (ICT) into science education. Altogether, 13 two-day face-to-face seminars and numerous computer network conferences were held during a three-year period. The goals for the project were…

  10. Establishing a Pedagogical Framework for the Multicultural Course in Communication Sciences and Disorders

    Science.gov (United States)

    Horton-Ikard, RaMonda; Munoz, Maria L.; Thomas-Tate, Shurita; Keller-Bell, Yolanda

    2009-01-01

    Purpose: To provide an overview of a model for teaching a foundational course in multicultural (MC) issues and to demonstrate how it can be modified for use in communication sciences and disorders (CSD) by integrating 3 primary dimensions of cultural competence: awareness, knowledge, and skills. Method: This tutorial begins by establishing the…

  11. Science comics as tools for science education and communication: a brief, exploratory study

    Directory of Open Access Journals (Sweden)

    M. Tatalovic

    2009-11-01

    Full Text Available Comics are a popular art form especially among children and as such provide a potential medium for science education and communication. In an attempt to present science comics in a museum exhibit I found many science themed comics and graphic books. Here I attempt to provide an overview of already available comics that communicate science, the genre of ‘science comics’. I also provide a quick literature review for evidence that comics can indeed be efficiently used for promoting scientific literacy via education and communication. I address the issue of lack of studies about science comics and their readers and suggest some possible reasons for this as well as some questions that could be addressed in future studies on the effect these comics may have on science communication.

  12. Shifting our focus: Communicating science to a new, nontechnical culture

    Energy Technology Data Exchange (ETDEWEB)

    Garnett, A.; Hollen, G.; Longshore, A.; Mauzy, A.; Reeves, A.

    1994-07-01

    Congress` decision to close down the $11 billion Superconducting Supercollider is spreading anxiety throughout the scientific community. As funding for the nation`s research laboratories becomes increasingly scarce, technical communicators in these organizations must focus much of their communications efforts on a new culture: Congress and the public. We discuss how to characterize this new audience and the importance of evaluating communication products, and we highlight some strategies for interpreting science to nonscientists more effectively.

  13. Integrate oral communication with technical writing: Towards a rationale

    Science.gov (United States)

    Skelton, T.

    1981-01-01

    Integrating oral communication and technical writing instruction, to give students the opportunity to learn and practice interpersonal skills, is proposed. By linking speech and writing the importance of small-group interaction in developing transferrable ideas is acknowledged. Three reasons for integration are examined: workday activities, application of role-taking to writing, and conflict resolution. Four advantages of integration are stated.

  14. So, You Want to be a Science Communicator?

    Science.gov (United States)

    Radzilowicz, John G.

    2009-03-01

    The late Carl Sagan opined that somehow we have managed to create a global civilization dependant on science and technology in which almost no one understands science and technology. This is an unacceptable recipe for disaster with social, political and financial implications for the future of scientific research. And so, like it or not, popular science communication, more than ever before, is an important and necessary part of the scientific enterprise. Public outreach programs, media interviews, and popular articles have become required parts of the scientist's professional repertoire. But, what does it take to be a good science communicator? What is needed to develop and deliver meaningful public outreach programs? How do you handle non-technical presentations? And, what help is available in developing the necessary skills for good popular science communication? This presentation will look at the essential components of effective science communication aimed at a broad public audience. The components of successful science communication in programs, presentations and articles will be discussed. Specific attention will be given to how university-museum partnerships can expand the reach and enhance the quality of public outreach programs.

  15. Modelling Spark Integration in Science Classroom

    Directory of Open Access Journals (Sweden)

    Marie Paz E. Morales

    2014-02-01

    Full Text Available The study critically explored how a PASCO-designed technology (SPARK ScienceLearning System is meaningfully integrated into the teaching of selected topics in Earth and Environmental Science. It highlights on modelling the effectiveness of using the SPARK Learning System as a primary tool in learning science that leads to learning and achievement of the students. Data and observation gathered and correlation of the ability of the technology to develop high intrinsic motivation to student achievement were used to design framework on how to meaningfully integrate SPARK ScienceLearning System in teaching Earth and Environmental Science. Research instruments used in this study were adopted from standardized questionnaires available from literature. Achievement test and evaluation form were developed and validated for the purpose of deducing data needed for the study. Interviews were done to delve into the deeper thoughts and emotions of the respondents. Data from the interviews served to validate all numerical data culled from this study. Cross-case analysis of the data was done to reveal some recurring themes, problems and benefits derived by the students in using the SPARK Science Learning System to further establish its effectiveness in the curriculum as a forerunner to the shift towards the 21st Century Learning.

  16. Science Communication for the Public Understanding of Nuclear Issues

    Energy Technology Data Exchange (ETDEWEB)

    Cho, Seongkyung [Myungji Univ., Yongin (Korea, Republic of)

    2006-04-15

    Uncertainty, stigma, risk perception, and value judgment represent characteristics of nuclear issues in the public arena. Nuclear issue, in the public arena, is a kind of risk rather than technology that we are willing to use for good purpose. There are uncertainty, stigma, risk perception, and value judgment as characteristics of nuclear. The notion of the public, here is of active, sensitive, and sensible citizens, with power and influence. The public understands nuclear issues less through direct experience or education than through the filter of mass media. Trust has been a key issue on public understanding of nuclear issues. Trust belongs to human. The public understanding process includes perception, interpretation, and evaluation. Therefore, science communication is needed for public understanding. Unfortunately, science communication is rarely performed well, nowadays, There are three important actors-the public, experts, and media. Effective science communication means finding comprehensible ways of presenting opaque and complex nuclear issues. It makes new and strong demands on experts. In order to meet that requirement, experts should fulfill their duty about developing nuclear technology for good purpose, understand the public before expecting the public to understand nuclear issues, accept the unique culture of the media process, take the responsibility for any consequence which nuclear technologies give rise to, communicate with an access route based on sensibility and rationality, have a flexible angle in the science communication process, get creative leadership for the communication process with deliberation and disagreement, make efficient use of various science technologies for science communication. We should try to proceed with patience, because science communication makes for a more credible society.

  17. Science Communication for the Public Understanding of Nuclear Issues

    International Nuclear Information System (INIS)

    Cho, Seongkyung

    2006-01-01

    Uncertainty, stigma, risk perception, and value judgment represent characteristics of nuclear issues in the public arena. Nuclear issue, in the public arena, is a kind of risk rather than technology that we are willing to use for good purpose. There are uncertainty, stigma, risk perception, and value judgment as characteristics of nuclear. The notion of the public, here is of active, sensitive, and sensible citizens, with power and influence. The public understands nuclear issues less through direct experience or education than through the filter of mass media. Trust has been a key issue on public understanding of nuclear issues. Trust belongs to human. The public understanding process includes perception, interpretation, and evaluation. Therefore, science communication is needed for public understanding. Unfortunately, science communication is rarely performed well, nowadays, There are three important actors-the public, experts, and media. Effective science communication means finding comprehensible ways of presenting opaque and complex nuclear issues. It makes new and strong demands on experts. In order to meet that requirement, experts should fulfill their duty about developing nuclear technology for good purpose, understand the public before expecting the public to understand nuclear issues, accept the unique culture of the media process, take the responsibility for any consequence which nuclear technologies give rise to, communicate with an access route based on sensibility and rationality, have a flexible angle in the science communication process, get creative leadership for the communication process with deliberation and disagreement, make efficient use of various science technologies for science communication. We should try to proceed with patience, because science communication makes for a more credible society

  18. Examining the Nexus of Science Communication and Science Education: A Content Analysis of Genetics News Articles

    Science.gov (United States)

    Shea, Nicole A.

    2015-01-01

    Access to science information via communications in the media is rapidly becoming a central means for the public to gain knowledge about scientific advancements. However, little is known about what content knowledge is essential for understanding issues presented in news media. Very few empirical studies attempt to bridge science communication and…

  19. Core Skills for Effective Science Communication: A Teaching Resource for Undergraduate Science Education

    Science.gov (United States)

    Mercer-Mapstone, Lucy; Kuchel, Louise

    2017-01-01

    Science communication is a diverse and transdisciplinary field and is taught most effectively when the skills involved are tailored to specific educational contexts. Few academic resources exist to guide the teaching of communication with non-scientific audiences for an undergraduate science context. This mixed methods study aimed to explore what…

  20. integrating indigenous and exogenous communication channels

    African Journals Online (AJOL)

    Prof. Adipala Ekwamu

    1Ministry of Agriculture and Food Security, Pesticide Control Board, Malawi. 2Ministry of ... noticed by the authors that local communication channels and folk media play an important role in CBAF, ... traditionally generate, store, share,.

  1. Public communication of science 2.0

    OpenAIRE

    Peters, Hans Peter; Dunwoody, Sharon; Allgaier, Joachim; Lo, Yin-Yueh; Brossard, Dominique

    2014-01-01

    he communication between scientists and the public is changing. Major drivers of this change are the rapid evolution of the Internet, now in its web 2.0 version with an abundance of video‐sharing websites, blogging platforms and social networks; the ubiquity of mobile devices; and the merging of individual and public communication. The new infrastructures allow nearly instantaneous access to information and make it much easier for communicators—both professionals and laypersons—to directly ad...

  2. Science Communication Through Art: Objectives, Challenges, and Outcomes.

    Science.gov (United States)

    Lesen, Amy E; Rogan, Ama; Blum, Michael J

    2016-09-01

    The arts are becoming a favored medium for conveying science to the public. Tracking trending approaches, such as community-engaged learning, alongside challenges and goals can help establish metrics to achieve more impactful outcomes, and to determine the effectiveness of arts-based science communication for raising awareness or shaping public policy. Copyright © 2016 Elsevier Ltd. All rights reserved.

  3. The role by scientific publications in science communication

    Directory of Open Access Journals (Sweden)

    Martha Fabbri

    2007-03-01

    Full Text Available In their contributions to this special issue, the British science writer Jon Turney and the American scholar Bruce Lewenstein discuss the validity of the book as a means for science communication in the era of the Internet, whereas the article by Vittorio Bo deals with scientific publishing in a broader sense.

  4. Between understanding and appreciation. Current science communication in Denmark (Danish original version

    Directory of Open Access Journals (Sweden)

    Kristian Hvidtfelt Nielsen

    2005-12-01

    Full Text Available In this paper I use the concepts “understanding of science” and “appreciation of science” to analyze selected case studies of current science communication in Denmark. The Danish science communication system has many similarities with science communication in other countries: the increasing political and scientific interest in science communication, the co-existence of many different kinds of science communication, and the multiple uses of the concepts of understanding vs. appreciation of science. I stress the international aspects of science communication, the national politico-scientific context as well as more local contexts as equally important conditions for understanding current Danish science communication.

  5. Assessing what to address in science communication.

    Science.gov (United States)

    Bruine de Bruin, Wändi; Bostrom, Ann

    2013-08-20

    As members of a democratic society, individuals face complex decisions about whether to support climate change mitigation, vaccinations, genetically modified food, nanotechnology, geoengineering, and so on. To inform people's decisions and public debate, scientific experts at government agencies, nongovernmental organizations, and other organizations aim to provide understandable and scientifically accurate communication materials. Such communications aim to improve people's understanding of the decision-relevant issues, and if needed, promote behavior change. Unfortunately, existing communications sometimes fail when scientific experts lack information about what people need to know to make more informed decisions or what wording people use to describe relevant concepts. We provide an introduction for scientific experts about how to use mental models research with intended audience members to inform their communication efforts. Specifically, we describe how to conduct interviews to characterize people's decision-relevant beliefs or mental models of the topic under consideration, identify gaps and misconceptions in their knowledge, and reveal their preferred wording. We also describe methods for designing follow-up surveys with larger samples to examine the prevalence of beliefs as well as the relationships of beliefs with behaviors. Finally, we discuss how findings from these interviews and surveys can be used to design communications that effectively address gaps and misconceptions in people's mental models in wording that they understand. We present applications to different scientific domains, showing that this approach leads to communications that improve recipients' understanding and ability to make informed decisions.

  6. Science Communication versus Science Education: The Graduate Student Scientist as a K-12 Classroom Resource

    Science.gov (United States)

    Strauss, Jeff; Shope, Richard E., III; Terebey, Susan

    2005-01-01

    Science literacy is a major goal of science educational reform (NRC, 1996; AAAS, 1998; NCLB Act, 2001). Some believe that teaching science only requires pedagogical content knowledge (PCK). Others believe doing science requires knowledge of the methodologies of scientific inquiry (NRC, 1996). With these two mindsets, the challenge for science educators is to create models that bring the two together. The common ground between those who teach science and those who do science is science communication, an interactive process that galvanizes dialogue among scientists, teachers, and learners in a rich ambience of mutual respect and a common, inclusive language of discourse . The dialogue between science and non-science is reflected in the polarization that separates those who do science and those who teach science, especially as it plays out everyday in the science classroom. You may be thinking, why is this important? It is vital because, although not all science learners become scientists, all K-12 students are expected to acquire science literacy, especially with the implementation of the No Child Left Behind Act of 2001 (NCLB). Students are expected to acquire the ability to follow the discourse of science as well as connect the world of science to the context of their everyday life if they plan on moving to the next grade level, and in some states, to graduate from high school. This paper posits that science communication is highly effective in providing the missing link for K-12 students cognition in science and their attainment of science literacy. This paper will focus on the "Science For Our Schools" (SFOS) model implemented at California State Univetsity, Los Angeles (CSULA) as a project of the National Science Foundation s GK-12 program, (NSF 2001) which has been a huge success in bridging the gap between those who "know" science and those who "teach" science. The SFOS model makes clear the distinctions that identify science, science communication, science

  7. Science communication in regenerative medicine: Implications for the role of academic society and science policy

    Directory of Open Access Journals (Sweden)

    Ryuma Shineha

    2017-12-01

    Full Text Available It is essential to understand the hurdles, motivation, and other issues affecting scientists' active participation in science communication to bridge the gap between science and society. This study analyzed 1115 responses of Japanese scientists regarding their attitudes toward science communication through a questionnaire focusing on the field of stem cell and regenerative medicine. As a result, we found that scientists face systemic issues such as lack of funding, time, opportunities, and evaluation systems for science communication. At the same time, there is a disparity of attitudes toward media discourse between scientists and the public.

  8. What conceptions of science communication are espoused by science research funding bodies?

    Science.gov (United States)

    Palmer, Sarah E; Schibeci, Renato A

    2014-07-01

    We examine the conceptions of science communication, especially in relation to "public engagement with science" (PES), evident in the literature and websites of science research funding bodies in Europe, North America, South America, Asia and Oceania, and Africa. The analysis uses a fourfold classification of science communication to situate these conceptions: professional, deficit, consultative and deliberative. We find that all bodies engage in professional communication (within the research community); however, engagement with the broader community is variable. Deficit (information dissemination) models still prevail but there is evidence of movement towards more deliberative, participatory models.

  9. Outrageous Outreach — Unconventional Ways of Communicating Science

    Science.gov (United States)

    Sandu, O.; Christensen, L. L.

    2011-07-01

    The golden rule of communication, advertising, public relations and marketing is "follow your target group". In this article, we look at how this mantra is applied in science communication and public outreach. Do we really follow our target groups? Do we regularly research the behaviour, interests and preferences of the individuals behind the demographic categories? Or do we just believe that we are following them when in fact we are "preaching to the converted" — the demographic group that is already intrinsically interested in science and actively scours the science sections of the national newspapers?

  10. Communicating Ocean Sciences College Courses: Science Faculty and Educators Working and Learning Together

    Science.gov (United States)

    Halversen, C.; Simms, E.; McDonnell, J. D.; Strang, C.

    2011-12-01

    As the relationship between science and society evolves, the need for scientists to engage and effectively communicate with the public about scientific issues has become increasingly urgent. Leaders in the scientific community argue that research training programs need to also give future scientists the knowledge and skills to communicate. To address this, the Communicating Ocean Sciences (COS) series was developed to teach postsecondary science students how to communicate their scientific knowledge more effectively, and to build the capacity of science faculty to apply education research to their teaching and communicate more effectively with the public. Courses are co-facilitated by a faculty scientist and either a K-12 or informal science educator. Scientists contribute their science content knowledge and their teaching experience, and educators bring their knowledge of learning theory regarding how students and the public make meaning from, and understand, science. The series comprises two university courses for science undergraduate and graduate students that are taught by ocean and climate scientists at approximately 25 universities. One course, COS K-12, is team-taught by a scientist and a formal educator, and provides college students with experience communicating science in K-12 classrooms. In the other course, COSIA (Communicating Ocean Sciences to Informal Audiences), a scientist and informal educator team-teach, and the practicum takes place in a science center or aquarium. The courses incorporate current learning theory and provide an opportunity for future scientists to apply that theory through a practicum. COS addresses the following goals: 1) introduce postsecondary students-future scientists-to the importance of education, outreach, and broader impacts; 2) improve the ability of scientists to communicate science concepts and research to their students; 3) create a culture recognizing the importance of communicating science; 4) provide students and

  11. Cancer communication science funding trends, 2000-2012.

    Science.gov (United States)

    Ramírez, A Susana; Galica, Kasia; Blake, Kelly D; Chou, Wen-Ying Sylvia; Hesse, Bradford W

    2013-12-01

    Since 2000, the field of health communication has grown tremendously, owing largely to research funding by the National Cancer Institute (NCI). This study provides an overview of cancer communication science funding trends in the past decade. We conducted an analysis of communication-related grant applications submitted to the NCI in fiscal years 2000-2012. Using 103 keywords related to health communication, data were extracted from the Portfolio Management Application, a grants management application used at NCI. Automated coding described key grant characteristics such as mechanism and review study section. Manual coding determined funding across the cancer control continuum, by cancer site, and by cancer risk factors. A total of 3307 unique grant applications met initial inclusion criteria; 1013 of these were funded over the 12-year period. The top funded grant mechanisms were the R01, R21, and R03. Applications were largely investigator-initiated proposals as opposed to responses to particular funding opportunity announcements. Among funded communication research, the top risk factor being studied was tobacco, and across the cancer control continuum, cancer prevention was the most common stage investigated. NCI support of cancer communication research has been an important source of growth for health communication science over the last 12 years. The analysis' findings describe NCI's priorities in cancer communication science and suggest areas for future investments.

  12. Integration of Commercial Mobile Satellite Services into Naval Communications

    National Research Council Canada - National Science Library

    Stone, Cary

    1997-01-01

    Mobile Satellite Services (MSS) need to be integrated into Naval Communications. DoD SATCOM military owned systems fall well short of meeting DoD SATCOM requirements in general and mobile SATCOM specifically...

  13. Communications among data and science centers

    Science.gov (United States)

    Green, James L.

    1990-01-01

    The ability to electronically access and query the contents of remote computer archives is of singular importance in space and earth sciences; the present evaluation of such on-line information networks' development status foresees swift expansion of their data capabilities and complexity, in view of the volumes of data that will continue to be generated by NASA missions. The U.S.'s National Space Science Data Center (NSSDC) manages NASA's largest science computer network, the Space Physics Analysis Network; a comprehensive account is given of the structure of NSSDC international access through BITNET, and of connections to the NSSDC available in the Americas via the International X.25 network.

  14. Safety on a Rural Community College Campus via Integrated Communications

    Science.gov (United States)

    Gnage, Marie Foster; Dziagwa, Connie; White, Dave

    2009-01-01

    West Virginia University at Parkersburg uses a two-way emergency system as a baseline for emergency communications. The college has found that such a system, a key component of its safety and crisis management plan, can be integrated with other communication initiatives to provide focused security on the campus.

  15. Source-Message-Receiver in Integrated Marketing Communication

    Science.gov (United States)

    Broussard, Sharee LeBlanc

    2011-01-01

    This is an abbreviation of the author's dissertation. Because integrated marketing communication (IMC) research has traditionally been problematic, this study used an existing scale to determine that higher educational institutional advancement (alumni, marketing-communications, development) is an appropriate venue to study the process model of…

  16. Integrated Marketing Communications: A New Master's Degree Concept.

    Science.gov (United States)

    Caywood, Clarke; Ewing, Raymond

    1991-01-01

    Describes how separate graduate degree programs have been fused into an integrated marketing communications program at Northwestern University. Discusses the five-quarter program that includes a core of new marketing communications planning and management classes, professional specialization classes in corporate public relations, advertising, and…

  17. Integrated marketing communications and their role in economy and education

    OpenAIRE

    Melnikova Nadezhda; Naumenko Tamara; Smakotina Natalia

    2016-01-01

    The article is devoted to the analysis of marketing, its role and significance in the modern education system and economy. The authors review the advantages of integrated marketing communications which include, apart from marketing, organizational culture, advertising, public relations (PR), branding, image making and other types of communication influencing the formation and functions of social processes and institutions, including the economic and education sphere.

  18. What does the UK public want from academic science communication?

    Science.gov (United States)

    Redfern, James; Illingworth, Sam; Verran, Joanna

    2016-01-01

    The overall aim of public academic science communication is to engage a non-scientist with a particular field of science and/or research topic, often driven by the expertise of the academic. An e-survey was designed to provide insight into respondent's current and future engagement with science communication activities. Respondents provided a wide range of ideas and concerns as to the 'common practice' of academic science communication, and whilst they support some of these popular approaches (such as open-door events and science festivals), there are alternatives that may enable wider engagement. Suggestions of internet-based approaches and digital media were strongly encouraged, and although respondents found merits in methods such as science festivals, limitations such as geography, time and topic of interest were a barrier to engagement for some. Academics and scientists need to think carefully about how they plan their science communication activities and carry out evaluations, including considering the point of view of the public, as although defaulting to hands-on open door events at their university may seem like the expected standard, it may not be the best way to reach the intended audience.

  19. Integration of Social Sciences in Nuclear Research

    International Nuclear Information System (INIS)

    Bovy, M.; Eggermont, G.

    2002-01-01

    In 1998, SCK-CEN initiated a programme to integrate social sciences into its scientific and technological projects. Activities were started on the following issues: (1) sustainable development; (2) ethics and decision making in nuclear waste management (transgenerational ethics/retrievability; socio-psychological aspect and local involvement); (3) law and liability (medical applications and the basic safety standards implementation); (4) decision making (emergency management); safety culture; ALARA and ethical choices in protection). Two working groups were created to discuss two broad items: (1) ethical choices in radiation protection; and (2) the role and culture of the expert. Progress and major achievements in SCK-CEN's social science programme in 2001 are summarised

  20. A View of Oral Communication Activities in Food Science from the Perspective of a Communication Researcher

    Science.gov (United States)

    Vrchota, Denise Ann

    2015-01-01

    Food science researchers have pronounced the Institute of Food Technologists Success Skills to be the most important competency mastered by graduates entering the work force. Much of the content and outcomes of the Success Skills pertains to oral communication skills of public speaking and interpersonal and group communication. This qualitative…

  1. Communicating English for Science and Technology

    DEFF Research Database (Denmark)

    Mousten, Birthe

    The book introduces and discusses some of the ideas, stylistics, methods, aids and conventions used in English for Science and Technology. The book centres on a mix of theoretical considerations, examples, drills and texts.......The book introduces and discusses some of the ideas, stylistics, methods, aids and conventions used in English for Science and Technology. The book centres on a mix of theoretical considerations, examples, drills and texts....

  2. Improving together: collaborative learning in science communication, ClimateSnack case study

    Science.gov (United States)

    Heuzé, C.; Reeve, M. A.

    2016-02-01

    Most scientists today recognize that science communication is an important part of the scientific process, yet science writing and communication are often taught outside the normal academic schedule. If universities offer such courses, they are generally intensive but short-term: the participants rarely complete a science communication course with an immediate and pressing need to apply these skills. So the skills fade, stalling real progress in science communication. Continuity is key to success! Whilst waiting for the academic system to truly integrate science communication, other methods can be tested. ClimateSnack / SciSnack is a new approach that aims to motivate scientists to develop their communication skills. It adopts a collaborative learning framework where scientists voluntarily form writing groups that meet regularly at different institutes around the world. The members of the groups learn, discuss and improve together. The participants produce short posts, which are published online, where they are further discussed and improved by the global ClimateSnack community. This way, the participants learn and cement basic science communication skills. These skills are transferrable, and can be applied both to scientific articles and broader science media. Some writing groups are highly productive, while others exist no more. The reasons for success are here investigated with respect to issues both internal and external to the different groups, in particular leadership strategies. Possible further development, in particular using the online community, is suggested. ClimateSnack is one solution to fill the critical gap left by a lack of adequate teaching in early-career scientists' curriculum.

  3. Smart Systems Integration for Autonomous Wireless Communications

    NARCIS (Netherlands)

    Danesh, M.

    2012-01-01

    Integration of sensors and wireless transceivers for system networking aims at emerging applications that are highly integrated, self-powered, and low cost, relying on efficient power management schemes to prolong lifetime, thus eliminating the need for batteries as a limited primary source of

  4. The INTEGRAL science data centre (ISDC)

    DEFF Research Database (Denmark)

    Courvoisier, T.J.L.; Walter, Rasmus; Beckmann, V.

    2003-01-01

    The INTEGRAL Science Data Centre (ISDC) provides the INTEGRAL data and means to analyse them to the scientific community. The ISDC runs a gamma ray burst alert system that provides the position of gamma ray bursts on the sky within seconds to the community. It operates a quick-look analysis...... of the data within few hours that detects new and unexpected sources as well as it monitors the instruments. The ISDC processes the data through a standard analysis the results of which are provided to the observers together with their data....

  5. Integrated communication in retail fashion: a study of integration Between advertising and communication at the point of sale

    Directory of Open Access Journals (Sweden)

    Marcela Bortotti Favero

    2013-06-01

    Full Text Available This paper aims to verify if there is integration and consistency between the messages and positioning used in communication campaigns propagated by television and print media in relation to existing communication at point of sale, the major department stores of fashion. The study is based on the importance of communication from the point of sale with in the compound of integrated communications. The research methodology involved multiple case studies, and the stores surveyed were: C&A, Riachue loand Marisa. Data collection took two steps: mapping of communication actions at the point of sale through visits and research of television campaigns and printed via virtual files. The analysis focused on the discourse promoted by the material and identified that there is a consistency in the message and also the similarity of communication these brands.

  6. New practices in science communication: Roles of professionals in science and technology development

    NARCIS (Netherlands)

    Wehrmann, Caroline; Dijkstra, Anne M.

    2014-01-01

    Currently, Science Communication (SC) professionals who are working in the context of science and technology development, have various jobs at universities, government agencies, NGOs and industry. Their positions have changed in recent years, due to developments in science and technology and to

  7. Engagement as a Threshold Concept for Science Education and Science Communication

    Science.gov (United States)

    McKinnon, Merryn; Vos, Judith

    2015-01-01

    Science communication and science education have the same overarching aim--to engage their audiences in science--and both disciplines face similar challenges in achieving this aim. Knowing how to effectively engage their "audiences" is fundamental to the success of both. Both disciplines have well-developed research fields identifying…

  8. Gap between science and media revisited: scientists as public communicators.

    Science.gov (United States)

    Peters, Hans Peter

    2013-08-20

    The present article presents an up-to-date account of the current media relations of scientists, based on a comprehensive analysis of relevant surveys. The evidence suggests that most scientists consider visibility in the media important and responding to journalists a professional duty--an attitude that is reinforced by universities and other science organizations. Scientific communities continue to regulate media contacts with their members by certain norms that compete with the motivating and regulating influences of public information departments. Most scientists assume a two-arena model with a gap between the arenas of internal scientific and public communication. They want to meet the public in the public arena, not in the arena of internal scientific communication. Despite obvious changes in science and in the media system, the orientations of scientists toward the media, as well as the patterns of interaction with journalists, have their roots in the early 1980s. Although there is more influence on public communication from the science organizations and more emphasis on strategic considerations today, the available data do not indicate abrupt changes in communication practices or in the relevant beliefs and attitudes of scientists in the past 30 y. Changes in the science-media interface may be expected from the ongoing structural transformation of the public communication system. However, as yet, there is little evidence of an erosion of the dominant orientation toward the public and public communication within the younger generation of scientists.

  9. Broadening the voice of science: Promoting scientific communication in the undergraduate classroom.

    Science.gov (United States)

    Cirino, Lauren A; Emberts, Zachary; Joseph, Paul N; Allen, Pablo E; Lopatto, David; Miller, Christine W

    2017-12-01

    Effective and accurate communication of scientific findings is essential. Unfortunately, scientists are not always well trained in how to best communicate their results with other scientists nor do all appreciate the importance of speaking with the public. Here, we provide an example of how the development of oral communication skills can be integrated with research experiences at the undergraduate level. We describe our experiences developing, running, and evaluating a course for undergraduates that complemented their existing undergraduate research experiences with instruction on the nature of science and intensive training on the development of science communication skills. Students delivered science talks, research monologues, and poster presentations about the ecological and evolutionary research in which they were involved. We evaluated the effectiveness of our approach using the CURE survey and a focus group. As expected, undergraduates reported strong benefits to communication skills and confidence. We provide guidance for college researchers, instructors, and administrators interested in motivating and equipping the next generation of scientists to be excellent science communicators.

  10. Neurodharma Self-Help: Personalized Science Communication as Brain Management.

    Science.gov (United States)

    Eklöf, Jenny

    2017-09-01

    Over the past ten to fifteen years, medical interventions, therapeutic approaches and scientific studies involving mindfulness meditation have gained traction in areas such as clinical psychology, psychotherapy, and neuroscience. Simultaneously, mindfulness has had a very strong public appeal. This article examines some of the ways in which the medical and scientific meaning of mindfulness is communicated in public and to the public. In particular, it shows how experts in the field of mindfulness neuroscience seek to communicate to the public at large the imperative of brain fitness for the promotion of health, wellbeing and happiness. The study identifies claims being made in popular outlets that, by and large, bypass traditional mass media, such as self-help books, websites and online videos. By treating this material as a form of personalized science communication, this article contributes to the body of literature that understands science communication as a continuum and the boundary between science and popularized science as the outcome of human negotiations. The study finds that processes of personalization help to build bridges between scientific findings and their supposed application, that they infuse science with subjective meaning, and turn expert communication with the public into a moral vocation.

  11. [Indicators of communication and degree of professional integration in healthcare].

    Science.gov (United States)

    Mola, Ernesto; Maggio, Anna; Vantaggiato, Lucia

    2009-01-01

    According to the chronic care model, improving the management of chronic illness requires efficient communication between health care professionals and the creation of a web of integrated healthcare The aim of this study was to identify an efficient methodology for evaluating the degree of professional integration through indicators related to communication between healthcare professionals. The following types of indicators were identified:-structure indicators to evaluate the presence of prerequisites necessary for implementing the procedures -functional indicators to quantitatively evaluate the use of communications instruments-performance indicators Defining specific indicators may be an appropriate methodology for evaluating the degree of integration and communication between health professionals, available for a bargaining system of incentives.

  12. Innovations to enrich science communication through radio

    OpenAIRE

    Thakar Bhaumik; Kothari Abhay

    2004-01-01

    The Radio is an instrument of communication that has percolated to all the strata of the diverse Indian society. Its position has been consolidated through history as a regular companion and a source of information and entertainment. Its affordability, accessibility and non-reliance on costly resources have ensured its presence in almost all the households. It has become indispensable from kitchens, family rooms and even workspaces. It is one of the few or rather the only medium of communicat...

  13. Quantum communications system with integrated photonic devices

    Science.gov (United States)

    Nordholt, Jane E.; Peterson, Charles Glen; Newell, Raymond Thorson; Hughes, Richard John

    2017-11-14

    Security is increased in quantum communication (QC) systems lacking a true single-photon laser source by encoding a transmitted optical signal with two or more decoy-states. A variable attenuator or amplitude modulator randomly imposes average photon values onto the optical signal based on data input and the predetermined decoy-states. By measuring and comparing photon distributions for a received QC signal, a single-photon transmittance is estimated. Fiber birefringence is compensated by applying polarization modulation. A transmitter can be configured to transmit in conjugate polarization bases whose states of polarization (SOPs) can be represented as equidistant points on a great circle on the Poincare sphere so that the received SOPs are mapped to equidistant points on a great circle and routed to corresponding detectors. Transmitters are implemented in quantum communication cards and can be assembled from micro-optical components, or transmitter components can be fabricated as part of a monolithic or hybrid chip-scale circuit.

  14. The application of "integrated marketing communications" to social marketing and health communication: organizational challenges and implications.

    Science.gov (United States)

    Nowak, G; Cole, G; Kirby, S; Freimuth, V; Caywood, C

    1998-01-01

    Influencing consumer behavior is a difficult and often resource-intensive undertaking, with success usually requiring identifying, describing, and understanding target audiences; solid product and/or service positioning relative to competitors; and significant media and communication resources. Integrated marketing communication (IMC) is a new way of organizing and managing persuasive communication tools and functions which involves realigning communications to consider the flow of information from an organization from the viewpoint of end consumers. Although the application of IMC to social marketing remains relatively unexplored, the IMC literature and recent efforts by the US Centers for Disease Prevention and Control suggest that integrated communication approaches have much to offer social marketing and health communication efforts. IMC, IMC and social marketing, and implications of IMC for public and private sector social marketing programs are discussed.

  15. Undergraduate Biotechnology Students' Views of Science Communication

    Science.gov (United States)

    Edmondston, Joanne Elisabeth; Dawson, Vaille; Schibeci, Renato

    2010-01-01

    Despite rapid growth of the biotechnology industry worldwide, a number of public concerns about the application of biotechnology and its regulation remain. In response to these concerns, greater emphasis has been placed on promoting biotechnologists' public engagement. As tertiary science degree programmes form the foundation of the biotechnology…

  16. Communicating science a practical guide for engineers and physical scientists

    CERN Document Server

    Boxman, Raymond

    2017-01-01

    Read this book before you write your thesis or journal paper! Communicating Science is a textbook and reference on scientific writing oriented primarily at researchers in the physical sciences and engineering. It is written from the perspective of an experienced researcher. It draws on the authors' experience of teaching and working with both native English speakers and English as a Second Language (ESL) writers. For the range of topics covered, this book is relatively short and tersely written, in order to appeal to busy researchers.Communicating Science offers comprehensive guidance on: Graduate students and early career researchers will be guided through the researcher's basic communication tasks: writing theses, journal papers, and internal reports, presenting lectures and posters, and preparing research proposals. Extensive best practice examples and analyses of common problems are presented. Advanced researchers who aim to commercialize their research results will be introduced to business plans and pat...

  17. How-to establish PCST. Two handbooks on science communication

    Directory of Open Access Journals (Sweden)

    Alessandro Delfanti

    2008-12-01

    Full Text Available In 2008 two collections were published: the Handbook of Public Communication of Science and Technology, edited by Massimiano Bucchi and Brian Trench, and Communicating Science in Social Contexts: New models, new practices, edited by Donghong Cheng and five other scholars from China, Canada, Belgium and Australia. These books try to define and draw the boundaries of science communication’s field from both a theoretical and empirical point of view. But do we need to establish it as a distinct research field? For a number of decades, a growing community of scholars and communicators is trying to reply positively to this question, but the need to look outside the disciplinary boundaries, to other academic fields, is still vital.

  18. Science Communication in the Post-Expert Digital Age

    Science.gov (United States)

    Luers, A.

    2014-12-01

    The digital age has given rise to a post-expert world, which is poses challenges for science communication. Mass communication is shifting from a "broadcast" to "conversation" model, while audiences increasingly are finding information with search tools that create personalized filters showing only news they want to see. Such changes dilute expert voices and strengthen insular "tribal" discourse. We argue that these changes in communication pose particular challenges for science communication around politically charged issues such as climate change, because they create mini-echo chambers that can feed cultural wars. To overcome these challenges the scientific community must rethink how we engage the public. In the post-expert world, we need to shift our mindset from reporting the facts to joining diverse conversations.

  19. A study on the effects of marketing communication using integrated marketing communication

    OpenAIRE

    Solmaz Sellahvarzi; Vahid Reza Mirabi; Mehdi Iran Nejad Parizi

    2014-01-01

    Integrated Marketing Communication (IMC) is one of the needed concepts in competitive edge. IMC is defined as a cross functional process for creating and nourishing profitable relationships with customers and other stakeholders by strategically controlling or impacting all messages sent to these groups. It ensures that all forms of communications and messages are carefully linked together. This study investigates the effectiveness of marketing communication in an Iranian automaker named Khodr...

  20. On the pedagogy of pharmacological communication: a study of final semester health science students.

    Science.gov (United States)

    Zetterqvist, Ann; Aronsson, Patrik; Hägg, Staffan; Kjellgren, Karin; Reis, Margareta; Tobin, Gunnar; Booth, Shirley

    2015-10-26

    There is a need to improve design in educational programmes for the health sciences in general and in pharmacology specifically. The objective of this study was to investigate and problematize pharmacological communication in educational programmes for the health sciences. An interview study was carried out where final semester students from programmes for the medical, nursing and specialist nursing in primary health care professions were asked to discuss the pharmacological aspects of two written case descriptions of the kind they would meet in their everyday work. The study focused on the communication they envisaged taking place on the concerns the patients were voicing, in terms of two features: how communication would take place and what would be the content of the communication. A phenomenographic research approach was used. The results are presented as outcome spaces, sets of categories that describe the variation of ways in which the students voiced their understanding of communication in the two case descriptions and showed the qualitatively distinct ways in which the features of communication were experienced. The results offer a base of understanding the students' perspectives on communication that they will take with them into their professional lives. We indicate that there is room for strengthening communication skills in the field of pharmacology, integrating them into programmes of education, by more widely implementing a problem-based, a case-oriented or role-playing pedagogy where final year students work across specialisations and there is a deliberate effort to evoke and assess advanced conceptions and skills.

  1. Meeting CCS communication challenges head-on: Integrating communications, planning, risk assessment, and project management

    Science.gov (United States)

    Greenberg, S.; Gauvreau, L.; Hnottavange-Telleen, K.; Finley, R.; Marsteller, S.

    2011-01-01

    The Midwest Geological Sequestration Consortium, Schlumberger Carbon Services, and Archer Daniels Midland has implemented a comprehensive communications plan at the Illinois Basin - Decatur Project (IBDP), a one million metric tonne Carbon Capture and Storage project in Decatur, IL, USA funded by the U.S. Department of Energy's National Energy Technology Laboratory. The IBDP Communication Plan includes consortium information, funding and disclaimer citations, description of target audiences, media communications guidelines, paper and presentations guidelines, site visit information, crisis communication, on-site photography regulations, and other components. The creation, development, and implementation processes for the IBDP Communication Plan (the Plan) are shared in this paper. New communications challenges, such as how to address add-on research requests, data sharing and management, scope increase, and contract agreements have arisen since the Plan was completed in January 2009, resulting in development of new policies and procedures by project management. Integrating communications planning, risk assessment, and project management ensured that consistent, factual information was developed and incorporated into project planning, and constitutes the basis of public communications. Successful integration has allowed the IBDP to benefit from early identification and mitigation of the potential project risks, which allows more time to effectively deal with unknown and unidentified risks that may arise. Project risks and risks associated with public perception can be managed through careful planning and integration of communication strategies into project management and risk mitigation. ?? 2011 Published by Elsevier Ltd.

  2. Integrating Mathematics and Science: Ecology and Venn Diagrams

    Science.gov (United States)

    Leszczynski, Eliza; Munakata, Mika; Evans, Jessica M.; Pizzigoni, Francesca

    2014-01-01

    Efforts to integrate mathematics and science have been widely recognized by mathematics and science educators. However, successful integration of these two important school disciplines remains a challenge. In this article, a mathematics and science activity extends the use of Venn diagrams to a life science context and then circles back to a…

  3. The nuts and bolts of evaluating science communication activities.

    Science.gov (United States)

    Spicer, Suzanne

    2017-10-01

    Since 2008 there has been a focus on fostering a culture of public engagement in higher education plus an impact agenda that demands scientists provide evidence of how their work, including their science communication, is making a difference. Good science communication takes a significant amount of time to plan and deliver so how can you improve what you are doing and demonstrate if you are having an impact? The answer is to evaluate. Effective evaluation needs to be planned so this paper takes you step by step through the evaluation process, illustrated using specific examples. Crown Copyright © 2017. Published by Elsevier Ltd. All rights reserved.

  4. Gap between science and media revisited: Scientists as public communicators

    Science.gov (United States)

    Peters, Hans Peter

    2013-01-01

    The present article presents an up-to-date account of the current media relations of scientists, based on a comprehensive analysis of relevant surveys. The evidence suggests that most scientists consider visibility in the media important and responding to journalists a professional duty—an attitude that is reinforced by universities and other science organizations. Scientific communities continue to regulate media contacts with their members by certain norms that compete with the motivating and regulating influences of public information departments. Most scientists assume a two-arena model with a gap between the arenas of internal scientific and public communication. They want to meet the public in the public arena, not in the arena of internal scientific communication. Despite obvious changes in science and in the media system, the orientations of scientists toward the media, as well as the patterns of interaction with journalists, have their roots in the early 1980s. Although there is more influence on public communication from the science organizations and more emphasis on strategic considerations today, the available data do not indicate abrupt changes in communication practices or in the relevant beliefs and attitudes of scientists in the past 30 y. Changes in the science–media interface may be expected from the ongoing structural transformation of the public communication system. However, as yet, there is little evidence of an erosion of the dominant orientation toward the public and public communication within the younger generation of scientists. PMID:23940312

  5. Science and the media alternative routes in scientific communication

    CERN Document Server

    Bucchi, Massimiano

    1998-01-01

    In the days of global warming and BSE, science is increasingly a public issue. This book provides a theoretical framework which allows us to understand why and how scientists address the general public. The author develops the argument that turning to the public is not simply a response to inaccurate reporting by journalists or to public curiosity, nor a wish to gain recognition and additional funding. Rather, it is a tactic to which the scientific community are pushed by certain "internal" crisis situations. Bucchi examines three cases of scientists turning to the public: the cold fusion case, the COBE/Big Bang issue and Louis Pasteur's public demonstration of the anthrax vaccine, a historical case of "public science." Finally, Bucchi presents his unique model of communications between science and the public, carried out through the media. This is a thoughtful and wide-ranging treatment of complex contemporary issues, touching upon the history and sociology of science, communication and media studies. Bucchi...

  6. Between Research and Society. Recommendations for optimal science communication

    NARCIS (Netherlands)

    Kleinhans, M.G.; Verbeek, P.P.; Putten, M. van

    Science has become an integral part of society. The wide-scale application of scientific knowledge and its role in politics and policy make it necessary for everyone to be aware of scientific results and to be able to arrive at a well-founded opinion regarding the impact of science on personal

  7. Science Communications: Providing a Return on Investment to the Taxpayer

    Science.gov (United States)

    Horack, John M.; Borchelt, Rick E.

    1999-01-01

    Nowhere is the disconnect between needing to better communicate science and technology and the skills and techniques used for that communication more evident than in the Federal research enterprise. As Federal research budgets stagnate or decline, and despite public clamor for more and better scientific information, communication of basic research results continues to rank among the lowest agency priorities, mortgaged against traditional public-relations activities to polish an agency's image or control negative information flow to the press and public. Alone among the Federal agencies, NASA articulates in its strategic plan the need "...to advance and communicate scientific knowledge and understanding..." These words emphasize the reality that if new knowledge is generated but not communicated, only half the job has been done. This is a reflection of the transition of NASA from primarily an engineering organization used to help win the Cold War to a producer of new knowledge and technology in the National interest for the 21st century.

  8. Identifying Relevant Anti-Science Perceptions to Improve Science-Based Communication: The Negative Perceptions of Science Scale

    Directory of Open Access Journals (Sweden)

    Melanie Morgan

    2018-04-01

    Full Text Available Science communicators and scholars have struggled to understand what appears to be increasingly frequent endorsement of a wide range of anti-science beliefs and a corresponding reduction of trust in science. A common explanation for this issue is a lack of science literacy/knowledge among the general public (Funk et al. 2015. However, other possible explanations have been advanced, including conflict with alternative belief systems and other contextual factors, and even cultural factors (Gauchat 2008; Kahan 2015 that are not necessarily due to knowledge deficits. One of the challenges is that there are limited tools available to measure a range of possible underlying negative perceptions of science that could provide a more nuanced framework within which to improve communication around important scientific topics. This project describes two studies detailing the development and validation of the Negative Perceptions of Science Scale (NPSS, a multi-dimensional instrument that taps into several distinct sets of negative science perceptions: Science as Corrupt, Science as Complex, Science as Heretical, and Science as Limited. Evidence for the reliability and validity of the NPSS is described. The sub-dimensions of the NPSS are associated with a range of specific anti-science beliefs across a broad set of topic areas above and beyond that explained by demographics (including education, sex, age, and income, political, and religious ideology. Implications for these findings for improving science communication and science-related message tailoring are discussed.

  9. Knowledge Integration and Inter-Disciplinary Communication in Action Research

    Directory of Open Access Journals (Sweden)

    Hahn Heidi Ann

    2014-08-01

    Full Text Available In a plenary talk at WMSCI 2012 entitled "Planning for Action Research: Looking at Practice through a Different Lens," this author asserted that behavioral science practitioners, often "back into" action research – they start out doing a process improvement or intervention and discover something along the way, i.e., generalizable knowledge, that seems worthwhile to share with their community of practice. It was further asserted that, had the efforts been conceived of as research from the outset, the contributions to the body of knowledge would be more robust and the utility of the projects would improve as well. This paper continues on that theme. Action research and process improvement methods are briefly described and compared. A comparison of two Los Alamos National Laboratory engineering ethics training projects – one developed using a process improvement framework, the other using an action research framework – is put forth to provide evidence that use of a research "lens" can enhance behavioral science interventions and the knowledge that may result from them. The linkage between the Specifying Learning and Diagnosing stages of the Action Research Cycle provides one mechanism for integrating the knowledge gained into the product or process being studied and should provide a reinforcing loop that leads to continual improvement. The collaborative relationships among researchers and the individual, group, or organization that is the subject of the imp rovement op p ortunity (the "client", who are likely from very different backgrounds, and the interpretive epistemology that are among the hallmarks of action research also contribute to the quality of the knowledge gained. This paper closes with a discussion of how Inter-Disciplinary Communication is embedded within the action research paradigm and how this likely also enriches the knowledge gained.

  10. Advancing Alternative Analysis: Integration of Decision Science.

    Science.gov (United States)

    Malloy, Timothy F; Zaunbrecher, Virginia M; Batteate, Christina M; Blake, Ann; Carroll, William F; Corbett, Charles J; Hansen, Steffen Foss; Lempert, Robert J; Linkov, Igor; McFadden, Roger; Moran, Kelly D; Olivetti, Elsa; Ostrom, Nancy K; Romero, Michelle; Schoenung, Julie M; Seager, Thomas P; Sinsheimer, Peter; Thayer, Kristina A

    2017-06-13

    Decision analysis-a systematic approach to solving complex problems-offers tools and frameworks to support decision making that are increasingly being applied to environmental challenges. Alternatives analysis is a method used in regulation and product design to identify, compare, and evaluate the safety and viability of potential substitutes for hazardous chemicals. We assessed whether decision science may assist the alternatives analysis decision maker in comparing alternatives across a range of metrics. A workshop was convened that included representatives from government, academia, business, and civil society and included experts in toxicology, decision science, alternatives assessment, engineering, and law and policy. Participants were divided into two groups and were prompted with targeted questions. Throughout the workshop, the groups periodically came together in plenary sessions to reflect on other groups' findings. We concluded that the further incorporation of decision science into alternatives analysis would advance the ability of companies and regulators to select alternatives to harmful ingredients and would also advance the science of decision analysis. We advance four recommendations: a ) engaging the systematic development and evaluation of decision approaches and tools; b ) using case studies to advance the integration of decision analysis into alternatives analysis; c ) supporting transdisciplinary research; and d ) supporting education and outreach efforts. https://doi.org/10.1289/EHP483.

  11. [Elucidating! But how? Insights into the impositions of modern science communication].

    Science.gov (United States)

    Lehmkuh, Markus

    2015-01-01

    The talk promotes the view that science communication should abandon the claim that scientific information can convince others. This is identified as one of the impositions modern science communication is exposed to. Instead of convin cing others, science communication should focus on identifying societally relevant scientific knowledge and on communicating it accurately and coherently.

  12. Integration of Social Sciences in Nuclear Research

    Energy Technology Data Exchange (ETDEWEB)

    Bovy, M.; Eggermont, G

    2002-04-01

    In 1998, SCK-CEN initiated a programme to integrate social sciences into its scientific and technological projects. Activities were started on the following issues: (1) sustainable development; (2) ethics and decision making in nuclear waste management (transgenerational ethics/retrievability; socio-psychological aspect and local involvement); (3) law and liability (medical applications and the basic safety standards implementation); (4) decision making (emergency management); safety culture; ALARA and ethical choices in protection). Two working groups were created to discuss two broad items: (1) ethical choices in radiation protection; and (2) the role and culture of the expert. Progress and major achievements in SCK-CEN's social science programme in 2001 are summarised.

  13. Integrating systems Approaches into Pharmaceutical Sciences

    DEFF Research Database (Denmark)

    Westerhoff, H.V.; Mosekilde, Erik; Noe, C. R.

    2008-01-01

    During the first week of December 2007, the European Federation for Pharmaceutical Sciences (EUFEPS) and BioSim, the major European Network of Excellence on Systems Biology, held a challenging conference on the use of mathematical models in the drug development process. More precisely, the purpose...... of the conference was to promote the ‘Integration of Systems Approaches into Pharmaceutical Sciences’ in view of optimising the development of new effective drugs. And a challenge this is, considering both the high attrition rates in the pharmaceutical industry and the failure of finding definitive drug solutions...... for many of the diseases that plague mankind today. The conference was co-sponsored by the American College of Clinical Pharmacology, the European Center for Pharmaceutical Medicine, and the Swiss Society of Pharmaceutical Sciences and, besides representatives from the European Regulatory Agencies and FDA...

  14. Effects of top management involvement in integrated marketing communications

    Directory of Open Access Journals (Sweden)

    Nina Hočevar

    2007-12-01

    Full Text Available There is scarce empirical evidence in the academic literature of how top management involvement influences the degree of integrated marketing communications. At the same time, some authors believe that this relationship should be explored more extensively.In this paper we present one possible approach to investigating the relationship between top management involvement and the degree of integrated marketing communications. Our research established that a greater involvement of top management in marketing communications could be associated with a higher degree of IMC. Investigating the relationship between management and IMC is indeed at a very early stage. We suggest that this study has provided a basis for future research on the relationship between top management involvement in marketing communications and the degree of IMC.

  15. Integrated marketing communications and their role in economy and education

    Directory of Open Access Journals (Sweden)

    Melnikova Nadezhda

    2016-01-01

    Full Text Available The article is devoted to the analysis of marketing, its role and significance in the modern education system and economy. The authors review the advantages of integrated marketing communications which include, apart from marketing, organizational culture, advertising, public relations (PR, branding, image making and other types of communication influencing the formation and functions of social processes and institutions, including the economic and education sphere.

  16. Silicon-based optical integrated circuits for terabit communication networks

    International Nuclear Information System (INIS)

    Svidzinsky, K K

    2003-01-01

    A brief review is presented of the development of silicon-based optical integrated circuits used as components in modern all-optical communication networks with the terabit-per-second transmission capacity. The designs and technologies for manufacturing these circuits are described and the problems related to their development and application in WDM communication systems are considered. (special issue devoted to the memory of academician a m prokhorov)

  17. Using immersive media and digital technology to communicate Earth Science

    Science.gov (United States)

    Kapur, Ravi

    2016-04-01

    A number of technologies in digital media and interactivity have rapidly advanced and are now converging to enable rich, multi-sensoral experiences which create opportunities for both digital art and science communication. Techniques used in full-dome film-making can now be deployed in virtual reality experiences; gaming technologies can be utilised to explore real data sets; and collaborative interactivity enable new forms of public artwork. This session will explore these converging trends through a number of emerging and forthcoming projects dealing with Earth science, climate change and planetary science.

  18. New Waves in Marine Science Symposium: Marine Animal Communication.

    Science.gov (United States)

    Allen, Betty, Comp.

    1989-01-01

    Presented are the abstracts from three research projects on marine social systems which were a part of a marine science symposium. Five sets of activities on marine animal communication are included, one each for grades K-2, 3-5, 6-8 and 9-12, and informal education. (CW)

  19. On the Desirability of an Interpretive Science of Organizational Communication.

    Science.gov (United States)

    Tompkins, Phillip K.

    Concerned with imprecision in researchers' use of the word, "interpretive," this report draws from the work of Max Weber to describe the characteristics of an interpretive science of organizational communication and then briefly lists some advantages of following the interpretive approach. First examining the role of subjective meaning…

  20. In-Service Science Teachers' Attitude towards Information Communication Technology

    Science.gov (United States)

    Kibirige, I.

    2011-01-01

    The purpose of this study is to determine the attitude of in-service science teachers towards information communication technology (ICT) in education. The study explores the relationship between in-service teachers and four independent variables: their attitudes toward computers; their cultural perception of computers; their perceived computer…

  1. Author Impact Metrics in Communication Sciences and Disorder Research

    Science.gov (United States)

    Stuart, Andrew; Faucette, Sarah P.; Thomas, William Joseph

    2017-01-01

    Purpose: The purpose was to examine author-level impact metrics for faculty in the communication sciences and disorder research field across a variety of databases. Method: Author-level impact metrics were collected for faculty from 257 accredited universities in the United States and Canada. Three databases (i.e., Google Scholar, ResearchGate,…

  2. Fundamental Approaches in Molecular Biology for Communication Sciences and Disorders

    Science.gov (United States)

    Bartlett, Rebecca S.; Jette, Marie E.; King, Suzanne N.; Schaser, Allison; Thibeault, Susan L.

    2012-01-01

    Purpose: This contemporary tutorial will introduce general principles of molecular biology, common deoxyribonucleic acid (DNA), ribonucleic acid (RNA), and protein assays and their relevance in the field of communication sciences and disorders. Method: Over the past 2 decades, knowledge of the molecular pathophysiology of human disease has…

  3. Public Communication of Science in Blogs: Recontextualizing Scientific Discourse for a Diversified Audience

    Science.gov (United States)

    Luzón, María José

    2013-01-01

    New media are having a significant impact on science communication, both on the way scientists communicate with peers and on the dissemination of science to the lay public. Science blogs, in particular, provide an open space for science communication, where a diverse audience (with different degrees of expertise) may have access to science…

  4. The application of science communication modes in China's nuclear and radiation safety science popularization

    International Nuclear Information System (INIS)

    Cao Yali; Wang Erqi; Wang Xiaofeng; Zhang Ying

    2014-01-01

    The studies of the application of science communication theory in the nuclear and radiation safety will help to enhance the level of science popularization work in the field of nuclear and radiation safety. This paper firstly describes the definition and the evolvement process of science communication models, then analyzes the current status of the nuclear and radiation safety science popularization, finally discusses on the suitability of science communication mode of its application in the field of nuclear and radiation safety. (authors)

  5. Master in science communication: an overview (Italian original version

    Directory of Open Access Journals (Sweden)

    Donato Ramani

    2009-03-01

    Full Text Available Science, politics, industry, media, state-run and private organisations, private citizens: everyone has their own demands, their own heritage of knowledge, thoughts, opinions, aspirations, needs. Different worlds that interact, question one another, discuss; in one word: they communicate. It is a complicated process that requires professionals «who clearly understand the key aspects of the transmission of scientific knowledge to society through the different essential communication channels for multiple organizations». The purpose of this commentary is to cast some light upon the goals, the philosophy and the organisation behind some European and extra-European Master’s degrees in science communication. We have asked the directors of each of them to describe their founding elements, their origins, their specific features, their structure, their goals, the reasons why they were established and the evolution they have seen over their history.

  6. Integrated marketing communication plan : Case company: Dr. Johanna Budwig

    OpenAIRE

    Pham, Van

    2013-01-01

    The study’s research topic is integrated marketing communication and this is a product-oriented thesis. This study is made to create an efficient integrated marketing communication plan for the case company Dr. Johanna Budwig. The main product line in focus is flaxseed oil, which is very healthy and also good in preventing different diseases including cancer. The company home market, Germany, is the target market of the study. The objective set by the company is to increase sales by 10000, wh...

  7. Integrated marketing communications at solar energy equipment market

    OpenAIRE

    I.L. Litovchenko; I.A. Shkurupskaya

    2013-01-01

    The aim of the article. The article is devoted to the development of the concept of «integrated marketing communications», as well as its adaptation to a specific market of solar energy equipment. The theoretical development of foreign and domestic scholars in the field of IMC is considered. The aim of the article is to define the concept of «integrated marketing communications» and use them in the market of solar еnergy equipment in an information economy. The author's definition of the c...

  8. The "art" of science communication in undergraduate research training

    Science.gov (United States)

    Fatemi, F. R.; Stockwell, J.; Pinheiro, V.; White, B.

    2016-12-01

    Student creation of well-designed and engaging visuals in science communication can enhance their deep learning while streamlining the transmission of information to their audience. However, undergraduate research training does not frequently emphasize the design aspect of science communication. We devised and implemented a new curricular component to the Lake Champlain NSF Research Experiences for Undergraduates (REU) program in Vermont. We took a holistic approach to communication training, with a targeted module in "art and science". Components to the module included: 1) an introduction to environmental themes in fine art, 2) a photography assignment in research documentation, 3) an overview of elements of design (e.g., color, typography, hierarchy), 4) a graphic design workshop using tools in Powerpoint, and 5) an introduction to scientific illustration. As part of the REU program, students were asked to document their work through photographs, and develop an infographic or scientific illustration complementary to their research. The "art and science" training culminated with a display and critique of their visual work. We report on student responses to the "art and science" training from exit interviews and survey questions. Based on our program, we identify a set of tools that mentors can use to enhance their student's ability to engage with a broad audience.

  9. iBiology: communicating the process of science.

    Science.gov (United States)

    Goodwin, Sarah S

    2014-08-01

    The Internet hosts an abundance of science video resources aimed at communicating scientific knowledge, including webinars, massive open online courses, and TED talks. Although these videos are efficient at disseminating information for diverse types of users, they often do not demonstrate the process of doing science, the excitement of scientific discovery, or how new scientific knowledge is developed. iBiology (www.ibiology.org), a project that creates open-access science videos about biology research and science-related topics, seeks to fill this need by producing videos by science leaders that make their ideas, stories, and experiences available to anyone with an Internet connection. © 2014 Goodwin. This article is distributed by The American Society for Cell Biology under license from the author(s). Two months after publication it is available to the public under an Attribution–Noncommercial–Share Alike 3.0 Unported Creative Commons License (http://creativecommons.org/licenses/by-nc-sa/3.0).

  10. Using Twitter to communicate conservation science from a professional conference.

    Science.gov (United States)

    Bombaci, Sara P; Farr, Cooper M; Gallo, H Travis; Mangan, Anna M; Stinson, Lani T; Kaushik, Monica; Pejchar, Liba

    2016-02-01

    Scientists are increasingly using Twitter as a tool for communicating science. Twitter can promote scholarly discussion, disseminate research rapidly, and extend and diversify the scope of audiences reached. However, scientists also caution that if Twitter does not accurately convey science due to the inherent brevity of this media, misinformation could cascade quickly through social media. Data on whether Twitter effectively communicates conservation science and the types of user groups receiving these tweets are lacking. To address these knowledge gaps, we examined live tweeting as a means of communicating conservation science at the 2013 International Congress for Conservation Biology (ICCB). We quantified and compared the user groups sending and reading live tweets. We also surveyed presenters to determine their intended audiences, which we compared with the actual audiences reached through live tweeting. We also asked presenters how effectively tweets conveyed their research findings. Twitter reached 14 more professional audience categories relative to those attending and live tweeting at ICCB. However, the groups often reached through live tweeting were not the presenters' intended audiences. Policy makers and government and non-governmental organizations were rarely reached (0%, 4%, and 6% of audience, respectively), despite the intent of the presenters. Plenary talks were tweeted about 6.9 times more than all other oral or poster presentations combined. Over half the presenters believed the tweets about their talks were effective. Ineffective tweets were perceived as vague or missing the presenters' main message. We recommend that presenters who want their science to be communicated accurately and broadly through Twitter should provide Twitter-friendly summaries that incorporate relevant hashtags and usernames. Our results suggest that Twitter can be used to effectively communicate speakers' findings to diverse audiences beyond conference walls. © 2015

  11. Defining Integrated Science Education and Putting It to Test

    OpenAIRE

    Åström, Maria

    2008-01-01

    The thesis is made up by four studies, on the comprehensive theme of integrated and subject-specific science education in Swedish compulsory school. A literature study on the matter is followed by an expert survey, then a case study and ending with two analyses of students' science results from PISA 2003 and PISA 2006. The first two studies explore similarities and differences between integrated and subject-specific science education, i.e. Science education and science taught as Biology, Chem...

  12. New Roles for Scientists and Science Societies to Improve Science Communication

    Science.gov (United States)

    Schneider, S. H.

    2008-12-01

    Should North American Scientists and Science Societies continue with current communication programs or is there a need for expanded and or altered roles in Science Communication? If current practices are working, why is discourse outside of science societies so often misinformed and distorted on environmental change issues that are clearly defined and described within the science community? Climate change is one example there is virtual unanimity and overwhelming evidence from the scientific community that the Earth is warming rapidly and humans are an important cause, but there is confusion in the media and the public, in part due to disinformation campaigns by greenhouse gas polluters and privately funded "Think Tanks." A summary discussion will be presented that addresses many of the ideas and issues brought forward by colleagues in science, science communication and education. Scientists and Science Societies must re-establish objectivity in science information communication to educators, the media and the public. Recommendations on directions will be a key outcome of this presentation.

  13. Integrating Communication Best Practices in the Third National Climate Assessment

    Science.gov (United States)

    Hassol, S. J.

    2014-12-01

    Modern climate science assessments now have a history of nearly a quarter-century. This experience, together with important advances in relevant social sciences, has greatly improved our ability to communicate climate science effectively. As a result, the Third National Climate Assessment (NCA) was designed to be truly accessible and useful to all its intended audiences, while still being comprehensive and scientifically accurate. At a time when meeting the challenge of climate change is increasingly recognized as an urgent national and global priority, the NCA is proving to be valuable to decision-makers, the media, and the public. In producing this latest NCA, a communication perspective was an important part of the process from the beginning, rather than an afterthought as has often been the case with scientific reports. Lessons learned from past projects and science communications research fed into developing the communication strategy for the Third NCA. A team of editors and graphic designers worked closely with the authors on language, graphics, and photographs throughout the development of the report, Highlights document, and other products. A web design team helped bring the report to life online. There were also innovations in outreach, including a network of organizations intended to extend the reach of the assessment by engaging stakeholders throughout the process. Professional slide set development and media training were part of the preparation for the report's release. The launch of the NCA in May 2014 saw widespread and ongoing media coverage, continued references to the NCA by decision-makers, and praise from many quarters for its excellence in making complex science clear and accessible. This NCA is a professionally crafted report that exemplifies best practices in 21st century communications.

  14. Using and choosing digital health technologies: a communications science perspective.

    Science.gov (United States)

    Ovretveit, John; Wu, Albert; Street, Richard; Thimbleby, Harold; Thilo, Friederike; Hannawa, Annegret

    2017-03-20

    Purpose The purpose of this paper is to explore a non-technical overview for leaders and researchers about how to use a communications perspective to better assess, design and use digital health technologies (DHTs) to improve healthcare performance and to encourage more research into implementation and use of these technologies. Design/methodology/approach Narrative overview, showing through examples the issues and benefits of introducing DHTs for healthcare performance and the insights that communications science brings to their design and use. Findings Communications research has revealed the many ways in which people communicate in non-verbal ways, and how this can be lost or degraded in digitally mediated forms. These losses are often not recognized, can increase risks to patients and reduce staff satisfaction. Yet digital technologies also contribute to improving healthcare performance and staff morale if skillfully designed and implemented. Research limitations/implications Researchers are provided with an introduction to the limitations of the research and to how communications science can contribute to a multidisciplinary research approach to evaluating and assisting the implementation of these technologies to improve healthcare performance. Practical implications Using this overview, managers are more able to ask questions about how the new DHTs will affect healthcare and take a stronger role in implementing these technologies to improve performance. Originality/value New insights into the use and understanding of DHTs from applying the new multidiscipline of communications science. A situated communications perspective helps to assess how a new technology can complement rather than degrade professional relationships and how safer implementation and use of these technologies can be devised.

  15. A Social Science Guide for Communication on Climate Change

    Science.gov (United States)

    St John, C.; Marx, S.; Markowitz, E.

    2014-12-01

    Researchers from the Center for Research on Environmental Decisions (CRED) published "The Psychology of Climate Change Communication: A Guide for Scientists, Journalists, Educators, Political Aides, and the Interested Public" in 2009. This landmark guide provided climate change communicators a synthesis of the social science research that was pertinent to understanding how people think about climate change and how the practice could be improved. In the fall of 2014 this guide will be rereleased, with a new title, and in a partnership between CRED and ecoAmerica. The updated guide addresses how and why Americans respond in certain ways to climate change and explains how communicators can apply best practices to their own work. The guide, which includes research from a range of social science fields including psychology, anthropology, communications, and behavioral economics, is designed to be useful for experienced and novice communicators alike. Included in the guide are strategies to boost engagement, common mistakes to avoid, and best practices that organizations around the world have used to meaningfully engage individuals and groups on climate change. The proposed presentation will provide an overview of the main findings and tips from the 2014 climate change communication guide. It will provide a deeper look at a few of the key points that are crucial for increasing audience engagement with climate change including understanding how identity shapes climate change, how to lead with solutions, and how to bring the impacts of climate change close to home. It will highlight tips for motivating positive behavior change that will lead people down the path toward solutions. Finally, it will address the benefits and challenges associated with producing a communication guide and insight into synthesizing social science research findings into a usable format for a variety of audiences.

  16. Integrated Instrument Simulator Suites for Earth Science

    Science.gov (United States)

    Tanelli, Simone; Tao, Wei-Kuo; Matsui, Toshihisa; Hostetler, Chris; Hair, John; Butler, Carolyn; Kuo, Kwo-Sen; Niamsuwan, Noppasin; Johnson, Michael P.; Jacob, Joseph C.; hide

    2012-01-01

    The NASA Earth Observing System Simulators Suite (NEOS3) is a modular framework of forward simulations tools for remote sensing of Earth's Atmosphere from space. It was initiated as the Instrument Simulator Suite for Atmospheric Remote Sensing (ISSARS) under the NASA Advanced Information Systems Technology (AIST) program of the Earth Science Technology Office (ESTO) to enable science users to perform simulations based on advanced atmospheric and simple land surface models, and to rapidly integrate in a broad framework any experimental or innovative tools that they may have developed in this context. The name was changed to NEOS3 when the project was expanded to include more advanced modeling tools for the surface contributions, accounting for scattering and emission properties of layered surface (e.g., soil moisture, vegetation, snow and ice, subsurface layers). NEOS3 relies on a web-based graphic user interface, and a three-stage processing strategy to generate simulated measurements. The user has full control over a wide range of customizations both in terms of a priori assumptions and in terms of specific solvers or models used to calculate the measured signals.This presentation will demonstrate the general architecture, the configuration procedures and illustrate some sample products and the fundamental interface requirements for modules candidate for integration.

  17. Communicating Science to Impact Learning? A Phenomenological Inquiry into 4th and 5th Graders' Perceptions of Science Information Sources

    Science.gov (United States)

    Gelmez Burakgazi, Sevinc; Yildirim, Ali; Weeth Feinstein, Noah

    2016-01-01

    Rooted in science education and science communication studies, this study examines 4th and 5th grade students' perceptions of science information sources (SIS) and their use in communicating science to students. It combines situated learning theory with uses and gratifications theory in a qualitative phenomenological analysis. Data were gathered…

  18. Effect of science communication with the public on inference of risk perception of science and technology

    International Nuclear Information System (INIS)

    Kosugi, Motoko

    2006-01-01

    Our previous study showed a big difference between expert's own risk perception and experts' inference of the public risk perception about technologies. So, this study tried to clarify the effect of the perceived distance in risk perception between the public and experts themselves on forwardness in science communication to the public. The questionnaire survey results reaffirmed that experts were inclined to feel larger difference in risk perception between the public and themselves on the subject of their own specialty than of non-specialty. The result also suggested the tendency that the bigger experts recognized difference in risk perception from the public, the less they actually had experiences of science communication including communication with the public. Moreover, the result showed that experiences of science communication had positive effects on belief of the public's scientific literacy. (author)

  19. Challenges of communicating integrated water resource management in Zimbabwe

    Science.gov (United States)

    Marimbe, Simbiso; Manzungu, Emmanuel

    With the promulgation of the 1998 Water Act the Government of Zimbabwe took a decisive step to reform the country’s water sector, to bring it in line with contemporary socio-political realities obtaining in the country, and in tune with the philosophy of integrated water resources management. Researchers have reported a lack of awareness of the reforms, particularly among the black communities, who were considered not just as one of the target of the reforms, but the beneficiaries. This paper analyses why this has been the case. The paper makes a case for differentiating communication from information dissemination. Information refers to a set of data packaged for delivery to a receiver while communication involves a dialogue. This paper critiques communication strategies used to communicate water reforms in Zimbabwe, applying recent developments in communication theories. The argument in the paper is that there was a failure to communicate although there was some success in dissemination information about the reforms. If the situation is to be reversed then methods that involve audience analysis may have to be used. Such methods tend to be expensive and time consuming--however, there is no substitute to this if integrated water resources management is to be institutionalised among the various stakeholders.

  20. Integrating Art into Science Education: A Survey of Science Teachers' Practices

    Science.gov (United States)

    Turkka, Jaakko; Haatainen, Outi; Aksela, Maija

    2017-01-01

    Numerous case studies suggest that integrating art and science education could engage students with creative projects and encourage students to express science in multitude of ways. However, little is known about art integration practices in everyday science teaching. With a qualitative e-survey, this study explores the art integration of science…

  1. Photonic integrated circuits for millimeter-wave wireless communications

    NARCIS (Netherlands)

    Carpintero, G.; Balakier, K.; Yang, Z.; Guzmán, R.C.; Corradi, A.; Jimenez, A.; Kervalla, G.; Fice, M.; Lamponi, M.; Chtioui, M.; Van Dijk, Frédéric; Renaud, C.C.; Wonfor, A.; Bente, E.A.J.M.; Penty, R.V.; White, I.H.; Seeds, A.J.

    2014-01-01

    This paper describes the advantages that the introduction of photonic integration technologies can bring to the development of photonic-enabled wireless communications systems operating in the millimeter wave frequency range. We present two approaches for the development of dual wavelength sources

  2. Integrated Marketing Communications (IMC di PT Halo Rumah Bernyanyi

    Directory of Open Access Journals (Sweden)

    Rebekka Rismayanti

    2017-01-01

    Full Text Available Abstract: This research aims to describe the effectiveness of Integrated Marketing Communication (IMC in PT Halo Rumah Bernyanyi which, from the perspective of marketing strategy, could be studied by analyzing the segmentation, targeting, and positioning. Using case-study method with in-depth interview, the result shows that the implementation of IMC at PT Halo Rumah Bernyayi is arranged in one single strategy and tend to neglect the complexities of running multi-brand family karaoke-house. This considers as ineffective because it leads to “cannibalization” among brands, especially when costumer’s targetting is overlooked before drafting the IMC plan. Keywords: Business, Integrated Marketing Communication, Marketing   Abstrak: Penelitian ini bertujuan untuk mendeskripsikan efektivitas penerapan Integrated Marketing Communications (IMC yang dilihat dari aspek segmentation, targeting dan positioning. Metode penelitian adalah studi kasus dengan menggunakan wawancara mendalam. Hasil penelitian menunjukkan bahwa penerapan IMC di PT Halo Rumah Bernyanyi dibuat dalam satu strategi dan tidak memerhatikan kompleksitas dari aspek segmentation, targeting dan positioning sebagai pedoman dasar. Langkah tersebut dinilai tidak efektif karena dapat mengakibatkan “kanibalisasi” antar brand, terlebih jika perhatian terhadap target konsumen diabaikan sebelum menyusun perencanaan IMC. Kata Kunci: Bisnis, Integrated Marketing Communications, Pemasaran

  3. Integrated Communications at America's Leading Total Quality Management Corporations.

    Science.gov (United States)

    Gronstedt, Anders

    1996-01-01

    Examines how to create organizational processes that allow communication professionals with a variety of expertise to support each other through coordination and integration. Studies eight of America's leading total quality management corporations, including AT&T, Federal Express, Saturn, and Xerox. Explores how various total quality…

  4. Seamless integrated network system for wireless communication systems

    NARCIS (Netherlands)

    Wu, Gang; Mizuno, Mitsuhiko; Hase, Yoshihiro; Havinga, Paul J.M.

    2006-01-01

    To create a network that connects a plurality of wireless communication systems to create optimal systems for various environments, and that seamlessly integrates the resulting systems together in order to provide more efficient and advanced service in general. A network system that can seamlessly

  5. Seamless integrated network system for wireless communication systems

    NARCIS (Netherlands)

    Wu, Gang; Mizuno, Mitsuhiko; Hase, Yoshihiro; Havinga, Paul J.M.

    2002-01-01

    To create a network that connects a plurality of wireless communication systems to create optimal systems for various environments, and that seamlessly integrates the resulting systems together in order to provide more efficient and advanced service in general. A network system that can seamlessly

  6. Proposed Integrated Marketing Communication of TELKOM FLEXI to Improve ITS Marketing Communication Effectiveness

    OpenAIRE

    Puspita, Fitri; Nasution, Reza Ashari

    2013-01-01

    PT Telkom facing a business issue where their new user and ARPU (average revenue per user) target for Flexi in 2011 was not achieved and despite having the biggest market share among CDMA operators, but in fact, Flexi's brand value was below its main competitor. There are several factors that cause this issue; one of them is marketing communication that became the focus of this final project. Researcher used the theory of integrated marketing communication (IMC), particularly regarding the ef...

  7. Teaching, Practice, Feedback: 15 years of COMPASS science communication training

    Science.gov (United States)

    Neeley, L.; Smith, B.; McLeod, K.; English, C. A.; Baron, N.

    2014-12-01

    COMPASS is focused on helping scientists build the skills and relationships they need to effectively participate in public discourse. Founded in 2001 with an emphasis on ocean science, and since expanding to a broader set of environmental sciences, we have advised, coached, and/or trained thousands of researchers of all career stages. Over the years, our primary work has notably shifted from needing to persuade scientists why communication matters to supporting them as they pursue the question of what their communication goals are and how best to achieve them. Since our earliest forays into media promotion, we have evolved with the state of the science communication field. In recent years, we have adapted our approach to one that facilitates dialogue and encourages engagement, helps scientists identify the most relevant people and times to engage, tests our own assumptions, and incorporates relevant social science as possible. In this case study, we will discuss more than a decade of experience in helping scientists find or initiate and engage in meaningful conversations with journalists and policymakers.

  8. Horizontal integration of the basic sciences in the chiropractic curriculum.

    Science.gov (United States)

    Ward, Kevin P

    2010-01-01

    Basic science curricula at most chiropractic colleges consist of courses (eg, general anatomy, physiology, biochemistry, etc) that are taught as stand-alone content domains. The lack of integration between basic science disciplines causes difficulties for students who need to understand how the parts function together as an integrated whole and apply this understanding to solving clinical problems. More horizontally integrated basic science curricula could be achieved by several means: integrated Part I National Board of Chiropractic Examiners questions, a broader education for future professors, an increased emphasis on integration within the current model, linked courses, and an integrated, thematic basic science curriculum. Horizontally integrating basic science curricula would require significant efforts from administrators, curriculum committees, and instructional faculty. Once in place this curriculum would promote more clinically relevant learning, improved learning outcomes, and superior vertical integration.

  9. Horizontal Integration of the Basic Sciences in the Chiropractic Curriculum

    Science.gov (United States)

    Ward, Kevin P.

    2010-01-01

    Basic science curricula at most chiropractic colleges consist of courses (eg, general anatomy, physiology, biochemistry, etc) that are taught as stand-alone content domains. The lack of integration between basic science disciplines causes difficulties for students who need to understand how the parts function together as an integrated whole and apply this understanding to solving clinical problems. More horizontally integrated basic science curricula could be achieved by several means: integrated Part I National Board of Chiropractic Examiners questions, a broader education for future professors, an increased emphasis on integration within the current model, linked courses, and an integrated, thematic basic science curriculum. Horizontally integrating basic science curricula would require significant efforts from administrators, curriculum committees, and instructional faculty. Once in place this curriculum would promote more clinically relevant learning, improved learning outcomes, and superior vertical integration. PMID:21048882

  10. Political Science and Speech Communication--A Team Approach to Teaching Political Communication.

    Science.gov (United States)

    Blatt, Stephen J.; Fogel, Norman

    This paper proposes making speech communication more interdisciplinary and, in particular, combining political science and speech in a team-taught course in election campaigning. The goals, materials, activities, and plan of such a course are discussed. The goals include: (1) gaining new insights into the process of contemporary campaigns and…

  11. Style and Ethics of Communication in Science and Engineering

    CERN Document Server

    Humphrey, Jay D

    2008-01-01

    Scientists and engineers seek to discover and disseminate knowledge so that it can be used to improve the human condition. Style and Ethics of Communication in Science and Engineering serves as a valuable aid in this pursuit-it can be used as a textbook for undergraduate or graduate courses on technical communication and ethics, a reference book for senior design courses, or a handbook for young investigators and beginning faculty members. In addition to presenting methods for writing clearly and concisely and improving oral presentations, this compact book provides practical guidelines for pr

  12. A study on the effects of marketing communication using integrated marketing communication

    Directory of Open Access Journals (Sweden)

    Solmaz Sellahvarzi

    2014-07-01

    Full Text Available Integrated Marketing Communication (IMC is one of the needed concepts in competitive edge. IMC is defined as a cross functional process for creating and nourishing profitable relationships with customers and other stakeholders by strategically controlling or impacting all messages sent to these groups. It ensures that all forms of communications and messages are carefully linked together. This study investigates the effectiveness of marketing communication in an Iranian automaker named Khodro using IMC system. The study tries to audit the rate of marketing relationship integrity and its outcome on organization performance. The study designs a questionnaire and distributes it among 384 randomly selected people who use this firm’s services and Cronbach alpha has been calculated as 0.974. Hypotheses of this survey are exanimated by Pearson correlation test as well as pairwise t-student tests. The results show the effects of integrated marketing Communication on organization performance. In addition, there is a significant positive correlation relationship between integrated marketing communication with mission marketing, Cross functional Strategic Planning and Interactivity. Finally, there is a significant positive correlation relationship between dimensions of IMC.

  13. Building the Capacity for Climate Services: Thoughts on Training Next Generation Climate Science Integrators

    Science.gov (United States)

    Garfin, G. M.; Brugger, J.; Gordon, E. S.; Barsugli, J. J.; Rangwala, I.; Travis, W.

    2015-12-01

    For more than a decade, stakeholder needs assessments and reports, including the recent National Climate Assessment, have pointed out the need for climate "science translators" or "science integrators" who can help bridge the gap between the cultures and contexts of researchers and decision-makers. Integration is important for exchanging and enhancing knowledge, building capacity to use climate information in decision making, and fostering more robust planning for decision-making in the context of climate change. This talk will report on the characteristics of successful climate science integrators, and a variety of models for training the upcoming generation of climate science integrators. Science integration characteristics identified by an experienced vanguard in the U.S. include maintaining credibility in both the scientific and stakeholder communities, a basic respect for stakeholders demonstrated through active listening, and a deep understanding of the decision-making context. Drawing upon the lessons of training programs for Cooperative Extension, public health professionals, and natural resource managers, we offer ideas about training next generation climate science integrators. Our model combines training and development of skills in interpersonal relations, communication of science, project implementation, education techniques and practices - integrated with a strong foundation in disciplinary knowledge.

  14. Institutional repository in communication: the REPOSCOM project implemented in the digital libraries federation of communication science

    Directory of Open Access Journals (Sweden)

    Sueli Mara Soares Pinto Ferreira

    2007-01-01

    Full Text Available Considering the conceptualization, characterization and context of the institutional repositories (IR this paper discuss the procedures, policies and strategies delineated to the implementation of IR in a research environment. The object of discussion is the project called Reposcom - Institutional Repository of Intercom (Brazilian Society of Interdisciplinary Studies of Communication – which is part of a broader project managed by the Portcom – Information Network in Communication Sciences of Countries of Portuguese Language – and called Digital Libraries Federation in the Communication Sciences. Aiming to share the knowledge and experience acquired with the implementation of the Reposcom, this paper describes its work activities, the decisions made, the customization of the software DSpace (the technological solution and the initial results achieved with the project.

  15. Local Authorities and Communicators Engaged in Science: PLACES Impact Assessment Case Study of Prague

    Czech Academy of Sciences Publication Activity Database

    Filáček, Adolf; Pechlát, J.

    2013-01-01

    Roč. 35, č. 1 (2013), s. 29-54 ISSN 1210-0250 Institutional support: RVO:67985955 Keywords : science communication policy * regional dimension of science communication * city of scientific culture Subject RIV: AA - Philosophy ; Religion

  16. An Integrated Review of Emoticons in Computer-Mediated Communication.

    Science.gov (United States)

    Aldunate, Nerea; González-Ibáñez, Roberto

    2016-01-01

    Facial expressions constitute a rich source of non-verbal cues in face-to-face communication. They provide interlocutors with resources to express and interpret verbal messages, which may affect their cognitive and emotional processing. Contrarily, computer-mediated communication (CMC), particularly text-based communication, is limited to the use of symbols to convey a message, where facial expressions cannot be transmitted naturally. In this scenario, people use emoticons as paralinguistic cues to convey emotional meaning. Research has shown that emoticons contribute to a greater social presence as a result of the enrichment of text-based communication channels. Additionally, emoticons constitute a valuable resource for language comprehension by providing expressivity to text messages. The latter findings have been supported by studies in neuroscience showing that particular brain regions involved in emotional processing are also activated when people are exposed to emoticons. To reach an integrated understanding of the influence of emoticons in human communication on both socio-cognitive and neural levels, we review the literature on emoticons in three different areas. First, we present relevant literature on emoticons in CMC. Second, we study the influence of emoticons in language comprehension. Finally, we show the incipient research in neuroscience on this topic. This mini review reveals that, while there are plenty of studies on the influence of emoticons in communication from a social psychology perspective, little is known about the neurocognitive basis of the effects of emoticons on communication dynamics.

  17. Public Science Education and Outreach as a Modality for Teaching Science Communication Skills to Undergraduates

    Science.gov (United States)

    Arion, Douglas; OConnell, Christine; Lowenthal, James; Hickox, Ryan C.; Lyons, Daniel

    2018-01-01

    The Alan Alda Center for Communicating Science at Stony Brook University is working with Carthage College, Dartmouth College, and Smith College, in partnership with the Appalachian Mountain Club, to develop and disseminate curriculum to incorporate science communication education into undergraduate science programs. The public science education and outreach program operating since 2012 as a partnership between Carthage and the Appalachian Mountain Club is being used as the testbed for evaluating the training methods. This talk will review the processes that have been developed and the results from the first cohort of students trained in these methods and tested during the summer 2017 education and outreach efforts, which reached some 12,000 members of the public. A variety of evaluation and assessment tools were utilized, including surveys of public participants and video recording of the interactions of the students with the public. This work was supported by the National Science Foundation under grant number 1625316.

  18. Time for Change? Climate Science Reconsidered: Report of the UCL Policy Commission on Communicating Climate Science, 2014

    OpenAIRE

    Rapley, C. G.; De Meyer, K.; Carney, J.; Clarke, R.; Howarth, C.; Smith, N.; Stilgoe, J.; Youngs, S.; Brierley, C.; Haugvaldstad, A.; Lotto, B.; Michie, S.; Shipworth, M.; Tuckett, D.

    2014-01-01

    The UCL Policy Commission on the Communication of Climate Science, chaired by Professor Chris Rapley comprises a cross-disciplinary project group of researchers from psychology, neuroscience, science and technology studies, earth sciences and energy research. The Commission examined the challenges faced in communicating climate science effectively to policy-makers and the public, and the role of climate scientists in communication. / The Commission explored the role of climate scientists in c...

  19. Project TIMS (Teaching Integrated Math/Science)

    Science.gov (United States)

    Edwards, Leo, Jr.

    1993-01-01

    The goal of this project is to increase the scientific knowledge and appreciation bases and skills of pre-service and in-service middle school teachers, so as to impact positively on teaching, learning, and student retention. This report lists the objectives and summarizes the progress thus far. Included is the working draft of the TIMS (Teaching Integrated Math/Science) curriculum outline. Seven of the eight instructional subject-oriented modules are also included. The modules include informative materials and corresponding questions and educational activities in a textbook format. The subjects included here are the universe and stars; the sun and its place in the universe; our solar system; astronomical instruments and scientific measurements; the moon and eclipses; the earth's atmosphere: its nature and composition; and the earth: directions, time, and seasons. The module not included regards winds and circulation.

  20. Advancing Alternative Analysis: Integration of Decision Science

    DEFF Research Database (Denmark)

    Malloy, Timothy F; Zaunbrecher, Virginia M; Batteate, Christina

    2016-01-01

    Decision analysis-a systematic approach to solving complex problems-offers tools and frameworks to support decision making that are increasingly being applied to environmental challenges. Alternatives analysis is a method used in regulation and product design to identify, compare, and evaluate......, and civil society and included experts in toxicology, decision science, alternatives assessment, engineering, and law and policy. Participants were divided into two groups and prompted with targeted questions. Throughout the workshop, the groups periodically came together in plenary sessions to reflect......) engaging the systematic development and evaluation of decision approaches and tools; (2) using case studies to advance the integration of decision analysis into alternatives analysis; (3) supporting transdisciplinary research; and (4) supporting education and outreach efforts....

  1. Role of pacs in an integrated communication system

    International Nuclear Information System (INIS)

    Thompson, B.G.; Creasy, J.L.; Johnston, R.E.; Parrish, D.; Scatliff, J.H.

    1986-01-01

    An integrated computer-based communications system uses multiple computers for the high speed transmission, storage, enhancement and display for medical information. Interconnected by a network such as coaxial and fiberoptic cables or microwave stations, the system would provide integrated communications throughout a satellite medical environment. As the availability of proven PACS components becomes a commercial reality, migratory expansion of PACS within the radiology clinical, educational and research areas will be possible. When the PACS is integrated with hospital, radiology and medical school information systems it provides the image component of a total medical information system. Current PACS efforts are on a research basis including the development of prototype systems. This paper provides an overview of implementation strategies. Issues to be discussed include PACS research objectives, typical implementation methods, and a review of interactions between PACS and radiology information systems (RIS) and hospital information systems

  2. Integrative Technologies Complicate Communication during Development Work Context: Industry-Academy Collaboration

    Directory of Open Access Journals (Sweden)

    Pauliina Mansikkamäki

    2007-06-01

    Full Text Available A competition in the electronics industry is hard. For most companies, strong technological know-how will be a competitiveness factor in the future. The future technologies will be increasingly based on a combination of innovations from several branches of science. Also, many innovations are based on external technology integration. The days are over when one company could internally create all of the technology it needs to maintain its competitiveness. One approach of promising framework for the development of a new integrative technology is an industrial R&D network combined with industrial-academic collaboration. However, this kind of collaboration is a challenging undertaking. Companies in a value network might have very different expectations regarding a new technology due to differences in their position in the value network or their company strategy. One of the main challenges in an R&D network is to translate the expectations of all parties involved into new technology solutions so that all in the R&D network feel they have obtained benefit. One of key factors on creating successful industrial-academic collaboration is open and trustful communication. But, there are communication challenges, intellectual property sharing problems, and discussions regarding the sharing of cost and benefits. Developing a new integrative technology structure requires seamless teamwork, holistic and interdisciplinary understanding, and open communication throughout the R&D team and the industrial-academic network. The focus of this paper is on network communication, knowledge communication and team communication. The results of this study indicate that successful communication in an industrial-academic R&D network to develop a new integrative technology improves knowledge creation and accelerates commercialization of the technology.

  3. Citizen voices performing public participation in science and environment communication

    CERN Document Server

    Carvalho, Anabela; Doyle, Julie

    2012-01-01

    How is "participation" ascribed meaning and practised in science and environment communication? And how are citizen voices articulated, invoked, heard, marginalised or silenced in those processes? Citizen Voices takes its starting point in the so-called dialogic or participatory turn in scientific and environmental governance in which practices claiming to be based on principles of participation, dialogue and citizen involvement have proliferated. The book goes beyond the buzzword of "participation" in order to give empirically rich, theoretically informed and critical accounts of how citizen participation is understood and enacted in mass mediation and public engagement practices. A diverse series of studies across Europe and the US are presented, providing readers with empirical insights into the articulation of citizen voices in different national, cultural and institutional contexts. Building bridges across media and communication studies, science and technology studies, environmental studies and urban pl...

  4. International Conference on Computer, Communication and Computational Sciences

    CERN Document Server

    Mishra, Krishn; Tiwari, Shailesh; Singh, Vivek

    2017-01-01

    Exchange of information and innovative ideas are necessary to accelerate the development of technology. With advent of technology, intelligent and soft computing techniques came into existence with a wide scope of implementation in engineering sciences. Keeping this ideology in preference, this book includes the insights that reflect the ‘Advances in Computer and Computational Sciences’ from upcoming researchers and leading academicians across the globe. It contains high-quality peer-reviewed papers of ‘International Conference on Computer, Communication and Computational Sciences (ICCCCS 2016), held during 12-13 August, 2016 in Ajmer, India. These papers are arranged in the form of chapters. The content of the book is divided into two volumes that cover variety of topics such as intelligent hardware and software design, advanced communications, power and energy optimization, intelligent techniques used in internet of things, intelligent image processing, advanced software engineering, evolutionary and ...

  5. FameLab provides competition and coaching on science communication

    Science.gov (United States)

    Scalice, Daniella; Weiss, Peter

    2012-10-01

    In today's media-intensive environment, the ability to convey science can reshape the face of scientific exploration and discovery. Many early-career scientists could benefit from training on how to communicate their work effectively to all stakeholders along their career paths, from deans and political representatives to neighbors and students, and perhaps even to public audiences through the lens of a camera or the voice of a blog.

  6. Using Sentiment Analysis to Observe How Science is Communicated

    Science.gov (United States)

    Topping, David; Illingworth, Sam

    2016-04-01

    'Citizen Science' and 'Big data' are terms that are currently ubiquitous in the field of science communication. Whilst opinions differ as to what exactly constitutes a 'citizen', and how much information is needed in order for a data set to be considered truly 'big', what is apparent is that both of these fields have the potential to help revolutionise not just the way that science is communicated, but also the way that it is conducted. However, both the generation of sufficient data, and the efficiency of then analysing the data once it has been analysed need to be taken into account. Sentiment Analysis is the process of determining whether a piece of writing is positive, negative or neutral. The process of sentiment analysis can be automated, providing that an adequate training set has been used, and that the nuances that are associated with a particular topic have been accounted for. Given the large amounts of data that are generated by social media posts, and the often-opinionated nature of these posts, they present an ideal source of data to both train with and then scrutinize using sentiment analysis. In this work we will demonstrate how sentiment analysis can be used to examine a large number of Twitter posts, and how a training set can be established to ensure consistency and accuracy in the automation. Following an explanation of the process, we will demonstrate how automated sentiment analysis can be used to categorise opinions in relation to a large-scale science festival, and will discuss if sentiment analysis can be used to tell us if there is a bias in these communications. We will also investigate if sentiment analysis can be used to replace more traditional, and invasive evaluation strategies, and how this approach can then be adopted to investigate other topics, both within scientific communication and in the wider scientific context.

  7. Criteria for evaluating internet tutorials in speech communication sciences

    OpenAIRE

    Bowerman, Chris; Eriksson, Anders; Huckvale, Mark; Rosner, Mike; Tatham, Mark; Wolters, Maria

    1999-01-01

    The Computer Aided Learning (CAL) working group of the SOCRATES thematic network in Speech Communication Science have studied how the Internet is being used and could be used for the provision of self-study materials for education. In this paper we follow up previous recommendations for the design of Internet tutorials with recommendations for their evaluation. The paper proposes that evaluation should be seen as a necessary quality assurance mechanism operating within the life-cycle of CAL m...

  8. The DEVELOP National Program's Strategy for Communicating Applied Science Outcomes

    Science.gov (United States)

    Childs-Gleason, L. M.; Ross, K. W.; Crepps, G.; Favors, J.; Kelley, C.; Miller, T. N.; Allsbrook, K. N.; Rogers, L.; Ruiz, M. L.

    2016-12-01

    NASA's DEVELOP National Program conducts rapid feasibility projects that enable the future workforce and current decision makers to collaborate and build capacity to use Earth science data to enhance environmental management and policy. The program communicates its results and applications to a broad spectrum of audiences through a variety of methods: "virtual poster sessions" that engage the general public through short project videos and interactive dialogue periods, a "Campus Ambassador Corps" that communicates about the program and its projects to academia, scientific and policy conference presentations, community engagement activities and end-of-project presentations, project "hand-offs" providing results and tools to project partners, traditional publications (both gray literature and peer-reviewed), an interactive website project gallery, targeted brochures, and through multiple social media venues and campaigns. This presentation will describe the various methods employed by DEVELOP to communicate the program's scientific outputs, target audiences, general statistics, community response and best practices.

  9. A need for a code of ethics in science communication?

    Science.gov (United States)

    Benestad, R. E.

    2009-09-01

    The modern western civilization and high standard of living are to a large extent the 'fruits' of scientific endeavor over generations. Some examples include the longer life expectancy due to progress in medical sciences, and changes in infrastructure associated with the utilization of electromagnetism. Modern meteorology is not possible without the state-of-the-art digital computers, satellites, remote sensing, and communications. Science also is of relevance for policy making, e.g. the present hot topic of climate change. Climate scientists have recently become much exposed to media focus and mass communications, a task for which many are not trained. Furthermore, science, communication, and politics have different objectives, and do not necessarily mix. Scientists have an obligation to provide unbiased information, and a code of ethics is needed to give a guidance for acceptable and unacceptable conduct. Some examples of questionable conduct in Norway include using the title 'Ph.D' to imply scientific authority when the person never had obtained such an academic degree, or writing biased and one-sided articles in Norwegian encyclopedia that do not reflect the scientific consensus. It is proposed here that a set of guide lines (for the scientists and journalists) and a code of conduct could provide recommendation for regarding how to act in media - similar to a code of conduct with respect to carrying out research - to which everyone could agree, even when disagreeing on specific scientific questions.

  10. Integrated Modelling in CRUCIAL Science Education

    Science.gov (United States)

    Mahura, Alexander; Nuterman, Roman; Mukhamedzhanova, Elena; Nerobelov, Georgiy; Sedeeva, Margarita; Suhodskiy, Alexander; Mostamandy, Suleiman; Smyshlyaev, Sergey

    2017-04-01

    The NordForsk CRUCIAL project (2016-2017) "Critical steps in understanding land surface - atmosphere interactions: from improved knowledge to socioeconomic solutions" as a part of the Pan-Eurasian EXperiment (PEEX; https://www.atm.helsinki.fi/peex) programme activities, is looking for a deeper collaboration between Nordic-Russian science communities. In particular, following collaboration between Danish and Russian partners, several topics were selected for joint research and are focused on evaluation of: (1) urbanization processes impact on changes in urban weather and climate on urban-subregional-regional scales and at contribution to assessment studies for population and environment; (2) effects of various feedback mechanisms on aerosol and cloud formation and radiative forcing on urban-regional scales for better predicting extreme weather events and at contribution to early warning systems, (3) environmental contamination from continues emissions and industrial accidents for better assessment and decision making for sustainable social and economic development, and (4) climatology of atmospheric boundary layer in northern latitudes to improve understanding of processes, revising parameterizations, and better weather forecasting. These research topics are realized employing the online integrated Enviro-HIRLAM (Environment - High Resolution Limited Area Model) model within students' research projects: (1) "Online integrated high-resolution modelling of Saint-Petersburg metropolitan area influence on weather and air pollution forecasting"; (2) "Modeling of aerosol impact on regional-urban scales: case study of Saint-Petersburg metropolitan area"; (3) "Regional modeling and GIS evaluation of environmental pollution from Kola Peninsula sources"; and (4) "Climatology of the High-Latitude Planetary Boundary Layer". The students' projects achieved results and planned young scientists research training on online integrated modelling (Jun 2017) will be presented and

  11. From Communication Skills to Skillful Communication: A Longitudinal Integrated Curriculum for Critical Care Medicine Fellows.

    Science.gov (United States)

    Roze des Ordons, Amanda L; Doig, Christopher J; Couillard, Philippe; Lord, Jason

    2017-04-01

    Communication with patients and families in critical care medicine (CCM) can be complex and challenging. A longitudinal curricular model integrating multiple techniques within classroom and clinical milieus may facilitate skillful communication across diverse settings. In 2014-2015, the authors developed and implemented a curriculum for CCM fellows at the Cumming School of Medicine, University of Calgary, to promote the longitudinal development of skillful communication. A departmental needs assessment informed curriculum development. Five 4-hour classroom sessions were developed: basic communication principles, family meetings about goals and transitions of care, discussing patient safety incidents, addressing conflict, and offering organ donation. Teaching methods-including instructor-led presentations incorporating a consistent framework for approaching challenging conversations, simulation and clinical practice, and feedback from peers, trained facilitators, family members, and clinicians-supported integration of skills into the clinical setting and longitudinal development of skillful communication. Seven fellows participated during the first year of the curriculum. CCM fellows engaged enthusiastically in the program, commented that the framework provided was helpful, and highly valued the opportunity to practice challenging communication scenarios, learn from observing their peers, and receive immediate feedback. More detailed accounts of fellows', patients', and family members' experiences will be obtained to guide curricular development. The curriculum will be expanded to involve other members of the multidisciplinary intensive care unit team, and faculty education initiatives will be offered to enhance the quality of the feedback provided. The impact of the curriculum on initial skill development, retention, and progression will be assessed.

  12. Integrated marketing communications paradigm in digital environment: The five pillars of integration

    OpenAIRE

    Rakić Beba; Rakić Mira

    2014-01-01

    This paper is focused on the paradigm of integrated marketing communications (IMC) in digital environment. The integration is analysed through five aspects. First, integration in terms of media; it means that IMC are performed through the mix of traditional media (print - newspapers, magazines; radio; television; direct-response media - telephone, direct mail, catalogue marketing; billboards; other 'specific media': product - especially brand, packaging; price; place; people; process; physica...

  13. Using Storytelling to Communicate Science to the Public

    Science.gov (United States)

    Calderazzo, J.

    2014-12-01

    "Science is the greatest of all adventure stories," says physicist Brian Greene, author of The Elegant Universe. "It's been unfolding for thousands of years as we have sought to understand ourselves and our surroundings . . . and needs to be communicated in a manner that captures this drama." Carl Sagan and Neil deGrasse Tyson, the old and new storytelling hosts of Cosmos, would agree. So would Rachel Carson, who used one of the oldest and simplest of all story forms, the fable, to coax her readers into a complicated tale of pesticides, chemistry, and ecological succession. Silent Spring may well be the most influential science book of the last fifty years. More than ever, scientists need to communicate clearly and passionately to the public, the media, and decision-makers. Not everyone can be as articulate as a Jane Goodall or an Alan Rabinowitz. But humans are storytelling animals, and recent communications research suggests that information conveyed in story form activates more parts of the brain than when it is conveyed by bullet point or other non-narrative ways. Even a shy and retiring researcher can easily learn to use, at minimum, small and subtle techniques to find common ground with an audience who will not forget the message. Additionally, much recent communications research suggests strongly that the most memorable and effective way to coomunicate with the public is by conveying shared values or common ground. Stories--common to virtually every human society over time--inherently do that. As a literary and nonfiction writer for 40 years, and a university teacher of nonfiction and science/nature wiritng for the last 30, I know this first hand as well as through core scholarship about literature and narrative theory. Among other things, my talk will explore how some of the above science communication stars have used these sometimes-buried communication strategies--and how others can, too. Not crucial, but a brief interactive excerise I could conduct would

  14. [Have you eaten any DNA today? Science communication during Science and Technology Week in Brazil].

    Science.gov (United States)

    Possik, Patricia Abrão; Shumiski, Lívia Cantisani; Corrêa, Elisete Marcia; Maia, Roberta de Assis; Medaglia, Adriana; Mourão, Lucivana Prata de Souza; Pereira, Jairo Marques Campos; Persuhn, Darlene Camati; Rufier, Myrthes; Santos, Marcelo; Sobreira, Marise; Elblink, Marcia Triunfol

    2013-11-30

    During the first National Science and Technology Week held in 2004, science centers and museums, universities and schools engaged in activities with the idea of divulging science to the people. Demonstrations of the extraction of DNA from fruits were conducted in supermarkets in 11 Brazilian cities by two institutions, DNA Vai à Escola and Conselho de Informação e Biotecnologia. This article describes the formation of a national network of people interested in communicating information about genetics to the lay public and the implementation of a low-cost science communication activity in different parts of the country simultaneously. It also analyzes the impact caused by this initiative and the perceptions of those involved in its organization.

  15. Communicating the Future: Best Practices for Communication of Science and Technology to the Public

    Energy Technology Data Exchange (ETDEWEB)

    Porter, Gail

    2002-09-30

    To advance the state of the art in science and technology communication to the public a conference was held March 6-8, 2002 at the National Institute of Standards and Technology in Gaithersburg, MD. This report of the conference proceedings includes a summary statement by the conference steering committee, transcripts or other text summarizing the remarks of conference speakers, and abstracts for 48 "best practice" communications programs selected by the steering committee through an open competition and a formal peer review process. Additional information about the 48 best practice programs is available on the archival conference Web site at www.nist.gov/bestpractices.

  16. Constructing Relationships between Science and Practice in the Written Science Communication of the Washington State Wine Industry

    Science.gov (United States)

    Szymanski, Erika Amethyst

    2016-01-01

    Even as deficit model science communication falls out of favor, few studies question how written science communication constructs relationships between science and industry. Here, I investigate how textual microprocesses relate scientific research to industry practice in the Washington State wine industry, helping (or hindering) winemakers and…

  17. Pulp science: education and communication in the paperback book revolution.

    Science.gov (United States)

    Gormley, Melinda

    2016-03-01

    Paperback books on scientific topics were a hot commodity in the United States from the 1940s to 1960s providing a vehicle for science communication that transformed science education. Well-known scientists authored them, including Rachel Carson, Theodosius Dobzhansky, George Gamow, Fred Hoyle, Julian Huxley, and Margaret Mead. A short history of 'the paperback revolution' that began in the 1930s is provided before concentrating on one publishing company based in New York City, the New American Library of World Literature (NAL), which produced Signet and Mentor Books. The infrastructure that led to the production and consumption of paperback books is described and an underexplored and not-previously identified genre of educational books on scientific topics, what the author refers to as pulp science, is characterized. Copyright © 2016 Elsevier Ltd. All rights reserved.

  18. Axiology on the Integration of Knowledge, Islam and Science

    Directory of Open Access Journals (Sweden)

    Mas’ud Zein

    2014-07-01

    Full Text Available The integration of Islamic and science was done through integration-interconnected, referring to ontological, epistemological dan axiological perspectives. This paper will focus on the integration of Islam and science from axiological perspective.  In the view of axiology, science is seen as neutral and value-free; the value of science is given by its users. This condition motivates Muslim scholars to reintegrate science and religion. The first attempt made is my giving ideas on the Islamization of science. The attempt to Islamize the science in the Islamic world is dilemmatic, whether to wrap western science with the label of Islam or Islamic, or transforming religious norms based the Qur’an and the Hadith to fit empirical data. Both strategies are difficult if the effort is not based on the critic of epistemology.

  19. Science, news, and the public tackling the 'red shift' in science communication

    CERN Document Server

    Nguyen, An; Thompson, Shelley

    2019-01-01

    As the rate of scientific discoveries and developments accelerates, it becomes increasingly difficult to understand and relate these events to our everyday lives. The day-to-day activities of science now lie obscured behind an ever-thickening screen of corporate, civil and military secrecy, whilst the news media the only major space left for public engagement in science development represent it in a way that tends to drive people away from science rather than attract them to its issues and debates. This book explores this shift in science news communication. It demonstrates that journalism needs to change the way it deals with science altering its traditional mindsets and abandoning its much discredited techniques if it is to maintain or regain its role as a principal force that encourages discussion and understanding of science in the public sphere."

  20. Research and Teaching: Encouraging Science Communication in an Undergraduate Curriculum Improves Students' Perceptions and Confidence

    Science.gov (United States)

    Train, Tonya Laakko; Miyamoto, Yuko J.

    2017-01-01

    The ability to effectively communicate science is a skill sought after by graduate and professional schools as well as by employers in science-related fields. Are content-heavy undergraduate science curricula able to incorporate opportunities to develop science communication skills, and is promoting these skills worth the time and effort? The…

  1. Integration of immersive virtual reality in Communication Degrees

    Directory of Open Access Journals (Sweden)

    Dr. Ubaldo Cuesta Cambra

    2016-07-01

    Full Text Available The European Higher Education Area promotes the integration of new technologies in didactic innovation and it aims to improve skills. It has been requested by students at the Complutense University of Madrid, who have a digital native profile or millennial. This article is a study about implementation of immersive virtual reality in the practical part of the subjects related to business communication. Specifically, it applied in the subject Crisis Communication. The methodology is a survey and three focus groups for professors and students. The conclusions say that the implementation of immersive virtual reality improves the expectations and interest of students. It also improves the skills acquired and the practical part of the subjects of communication improve employment of students of the Degree, which is one of their main causes of dissatisfaction. The full implementation of mobile telephony suggests using virtual reality devices adapted to them rather than “caves” (C.A.V.E. or consoles.

  2. Monolithic Microwave Integrated Circuit (MMIC) technology for space communications applications

    Science.gov (United States)

    Connolly, Denis J.; Bhasin, Kul B.; Romanofsky, Robert R.

    1987-01-01

    Future communications satellites are likely to use gallium arsenide (GaAs) monolithic microwave integrated-circuit (MMIC) technology in most, if not all, communications payload subsystems. Multiple-scanning-beam antenna systems are expected to use GaAs MMIC's to increase functional capability, to reduce volume, weight, and cost, and to greatly improve system reliability. RF and IF matrix switch technology based on GaAs MMIC's is also being developed for these reasons. MMIC technology, including gigabit-rate GaAs digital integrated circuits, offers substantial advantages in power consumption and weight over silicon technologies for high-throughput, on-board baseband processor systems. For the more distant future pseudomorphic indium gallium arsenide (InGaAs) and other advanced III-V materials offer the possibility of MMIC subsystems well up into the millimeter wavelength region. All of these technology elements are in NASA's MMIC program. Their status is reviewed.

  3. Glacier Research Digital Science Communication Evolution 1996-2014

    Science.gov (United States)

    Pelto, M. S.

    2014-12-01

    This talk will focus on the changes in communicating science in the last 20 years from the perspective of the same research project. Essentially the rapid innovation in online communication requires the scientist learning and utilizing a new platform of communication each year. To maintain relevant visibility and ongoing research activities requires finding synergy between the two. I will discuss how digital communication has inspired my research efforts. This talk will also examine overall visitation and media impact metrics over this period. From developing a highly visible glacier research web page in 1996, to writing more than 400 blog posts since 2008, and in 2014 utilizing a videographer and illustration artist in the field, this is the story of one scientist's digital communication-media evolution. The three main observations are that: 1) Overall visitation has not expanded as rapidly in the last decade. 2) Contact and cooperation with colleagues has expanded quite rapidly since 2008. 3) Media impact peaked in 2005, but is nearing that peak again. The key factors in visibility and media impact for a "small market" research institution/project has been providing timely and detailed content to collaborative sites, such as RealClimate, BAMS State of the Climate, Climate Denial Crock of the Week, and Skeptical Science that can then be repurposed by the media. A review of the visitor metrics to the digital glacier sites I have maintained from 1996-2014 indicate visibility of each platform has a similar growth curve, transitioning to a plateau, but overall visitation does not increase in kind with the increase in number of platforms. Media metrics is more event driven and does not follow the visitor metric pattern.

  4. Integration of information and communication technologies in special relativity teaching

    International Nuclear Information System (INIS)

    Barbier, Remi; Fleck, Sonia; Perries, Stephane; Ray, Cedric

    2005-01-01

    Integration of information and communication technologies (ICTs) in special relativity teaching may bring multiple and complementary methods for introducing either difficult or abstract counterintuitive concepts. This paper describes multimedia content developed at Lyon University to enhance the learning process of undergraduate students. Two categories of animated scenarios have been identified: real experiments and thought experiments. Both typical examples of these scenarios and their impacts on the teaching process are discussed

  5. Integrated Transceivers for Millimeter Wave and Cellular Communication

    OpenAIRE

    TIRED, TOBIAS

    2016-01-01

    Abstract:This doctoral thesis is addresses two topics in integrated circuit design: multiband direct conversion cellular receivers for cellular frequencies and beam steering transmitters for millimeter wave communication for the cellular backhaul. The trend towards cellular terminals supporting ever more different frequency bands has resulted in complex radio frontends with a large number of RF inputs. Common receivers have, for performance reasons, in the past used differential RF inputs. Ho...

  6. Human and machine perception communication, interaction, and integration

    CERN Document Server

    Cantoni, Virginio; Setti, Alessandra

    2005-01-01

    The theme of this book on human and machine perception is communication, interaction, and integration. For each basic topic there are invited lectures, corresponding to approaches in nature and machines, and a panel discussion. The lectures present the state of the art, outlining open questions and stressing synergies among the disciplines related to perception. The panel discussions are forums for open debate. The wide spectrum of topics allows comparison and synergy and can stimulate new approaches.

  7. Diablo Canyon plant information management system and integrated communication system

    International Nuclear Information System (INIS)

    Stanley, J.W.; Groff, C.

    1990-01-01

    The implementation of a comprehensive maintenance system called the plant information management system (PIMS) at the Diablo Canyon plant, together with its associated integrated communication system (ICS), is widely regarded as the most comprehensive undertaking of its kind in the nuclear industry. This paper provides an overview of the program at Diablo Canyon, an evaluation of system benefits, and highlights the future course of PIMS

  8. Diablo Canyon plant information management system and integrated communication system

    Energy Technology Data Exchange (ETDEWEB)

    Stanley, J.W.; Groff, C.

    1990-06-01

    The implementation of a comprehensive maintenance system called the plant information management system (PIMS) at the Diablo Canyon plant, together with its associated integrated communication system (ICS), is widely regarded as the most comprehensive undertaking of its kind in the nuclear industry. This paper provides an overview of the program at Diablo Canyon, an evaluation of system benefits, and highlights the future course of PIMS.

  9. Integration of Satellite and Terrestrial Systems in Future Multimedia Communications

    OpenAIRE

    Evans, Barry; Werner, Markus; Lutz, Erich; Bousquet, Michel; Corazza, Giovanni E; Maral, Gerard; Rumeau, Robert; Ferro, Erina

    2005-01-01

    In this article we examine the role of satellite communications in future telecommunication networks and service provision. Lessons from the past indicate that satellites are successful as a result of their wide area coverage or speed to market for new services. Niche areas such as coverage of air and sea will persist, but for land masses convergence of fixed, mobile, and broadcasting will dictate that the only way forward for satellites is in an integrated format with terrestrial systems. We...

  10. Monolithic microwave integrated circuit technology for advanced space communication

    Science.gov (United States)

    Ponchak, George E.; Romanofsky, Robert R.

    1988-01-01

    Future Space Communications subsystems will utilize GaAs Monolithic Microwave Integrated Circuits (MMIC's) to reduce volume, weight, and cost and to enhance system reliability. Recent advances in GaAs MMIC technology have led to high-performance devices which show promise for insertion into these next generation systems. The status and development of a number of these devices operating from Ku through Ka band will be discussed along with anticipated potential applications.

  11. LEOPACK The integrated services communications system based on LEO satellites

    Science.gov (United States)

    Negoda, A.; Bunin, S.; Bushuev, E.; Dranovsky, V.

    LEOPACK is yet another LEO satellite project which provides global integrated services for 'business' communications. It utilizes packet rather then circuit switching in both terrestrial and satellite chains as well as cellular approach for frequencies use. Original multiple access protocols and decentralized network control make it possible to organize regionally or logically independent and world-wide networks. Relatively small number of satellites (28) provides virtually global network coverage.

  12. Integrated Marketing Communications (IMC) di PT Halo Rumah Bernyanyi

    OpenAIRE

    Rebekka Rismayanti

    2017-01-01

    Abstract: This research aims to describe the effectiveness of Integrated Marketing Communication (IMC) in PT Halo Rumah Bernyanyi which, from the perspective of marketing strategy, could be studied by analyzing the segmentation, targeting, and positioning. Using case-study method with in-depth interview, the result shows that the implementation of IMC at PT Halo Rumah Bernyayi is arranged in one single strategy and tend to neglect the complexities of running multi-brand family karaoke-house. ...

  13. Integrated Marketing Communications (IMC) Di PT Halo Rumah Bernyanyi

    OpenAIRE

    Rismayanti, Rebekka

    2016-01-01

    : This research aims to describe the effectiveness of Integrated Marketing Communication (IMC) in PT Halo Rumah Bernyanyi which, from the perspective of marketing strategy, could be studied by analyzing the segmentation, targeting, and positioning. Using case-study method with in-depth interview, the result shows that the implementation of IMC at PT Halo Rumah Bernyayi is arranged in one single strategy and tend to neglect the complexities of running multi-brand family karaoke-house. This con...

  14. Integrating psychology with interpersonal communication skills in undergraduate nursing education: addressing the challenges.

    Science.gov (United States)

    McCarthy, Bridie; Trace, Anna; O'Donovan, Moira

    2014-05-01

    The inclusion of the social, behavioural and bio-sciences is acknowledged as essential to the development of the art and science of nursing. Nonetheless, the literature highlights on-going debate about the content and delivery of these subject areas in undergraduate nursing education. The bio-sciences and social sciences in particular have received much attention but more recently the inclusion of psychology in nursing curricula is gaining momentum. Studies conducted on nursing students' views of these supporting sciences have also highlighted problems with their understanding, relevance and application to nursing practice. Although broad guidelines are given as to what should be included, no detail is given as to how much detail or at what level these subjects should be taught. Subsequently, approved institutions are responsible for their own course content. This has resulted in inconsistent and varied approaches to integrating the sciences in undergraduate nursing curricula. Following a recent review of the undergraduate nursing curriculum in one university in the Republic of Ireland a decision was made to combine the teaching, learning and assessment of Applied Psychology with Interpersonal Communication skills. This paper will describe the developmental process and evaluation of the integrated module. Copyright © 2014 Elsevier Ltd. All rights reserved.

  15. Helping Students Move from Coding to Publishing - Teaching Scientific Communication to Science Interns

    Science.gov (United States)

    Batchelor, R.; Haacker-Santos, R.; Pandya, R. E.

    2012-12-01

    To help young scientists succeed in our field we should not only model scientific methods and inquiry, but also train them in the art of scientific writing - after all, poorly written proposals, reports or journal articles can be a show stopper for any researcher. Research internships are an effective place to provide such training, because they offer a unique opportunity to integrate writing with the process of conducting original research. This presentation will describe how scientific communication is integrated into the SOARS program. Significant Opportunities in Atmospheric Research and Science (SOARS) is an undergraduate-to graduate bridge program that broadens participation in the geosciences. SOARS aims to foster the next generation of leaders in the atmospheric and related sciences by helping students develop investigative expertise complemented by leadership and communication skills. Each summer, interns (called protégés) attend a weekly seminar designed to help them learn scientific writing and communication skills. The workshop is organized around the sections of a scientific paper. Workshop topics include reading and citing scientific literature, writing an introduction, preparing a compelling abstract, discussing results, designing effective figures, and writing illuminating conclusions. In addition, protégés develop the skills required to communicate their research to both scientists and non-scientists through the use of posters, presentations and informal 'elevator' speeches. Writing and communication mentors guide protégés in applying the ideas from the workshop to the protégés' required summer scientific paper, poster and presentation, while a strong peer-review component of the program gives the protégés a taste of analyzing, critiquing and collaborating within a scientific forum. This presentation will provide practical tips and lessons learned from over ten years of scientific communications workshops within the SOARS program

  16. Promoting open access to science through effective communication

    Science.gov (United States)

    Egger, A. E.

    2006-12-01

    Geology is a difficult subject to communicate effectively. Many people associate geology with memorizing rock and mineral names and not with dynamic earth processes. Even more challenging for the non-geologist is the concept of deep time, and why processes that happened millions of years ago are important to us today. Additionally, many people view science itself as inaccessible and difficult. And yet, geology is a naturally accessible subject, as it is all around us. In order to communicate effectively, geologists must convince others that their work is both accessible and relevant, even though it may not directly generate economic benefits or lend insight into solutions for our modern problems like climate change. As scientists, we know the connections are there, but convincing others requires creating face-to-face, positive interactions through the use of active techniques to help bring the audience to an understanding of the process of science in addition to the subject matter itself. My overarching motive for creating and participating in communication activities with a broad audience is thus to demonstrate that science is accessible to everyone, that a scientific way of thinking can be both fun and useful, and that a little knowledge about geology can give you a new perspective on the world. Using this motivation as a guiding principle regardless of the specific audience, two techniques are important to make the communication effective. First, whenever possible, I conduct activities in the field (broadly speaking), or at least bring the field into the talk, and model the scientific process by asking for participation. This allows the audience to fully understand how geologic work is done, including the mundane and the mistakes. Second, I take my audience seriously, including all questions and observations, in order to build confidence in everyone that they are able to contribute to and understand both geology and the scientific process in general. Despite the

  17. Science Integrating Learning Objectives: A Cooperative Learning Group Process

    Science.gov (United States)

    Spindler, Matt

    2015-01-01

    The integration of agricultural and science curricular content that capitalizes on natural and inherent connections represents a challenge for secondary agricultural educators. The purpose of this case study was to create information about the employment of Cooperative Learning Groups (CLG) to enhance the science integrating learning objectives…

  18. 78 FR 38318 - Integrated Science Assessment for Lead

    Science.gov (United States)

    2013-06-26

    ... ENVIRONMENTAL PROTECTION AGENCY [FRL-9827-4] Integrated Science Assessment for Lead AGENCY... availability of a final document titled, ``Integrated Science Assessment for Lead'' (EPA/600/R-10/075F). The... lead (Pb). DATES: The document will be available on or around June 26, 2013. ADDRESSES: The...

  19. Using the earth system for integrating the science curriculum

    Science.gov (United States)

    Mayer, Victor J.

    Content and process instruction from the earth sciences has gone unrepresented in the world's science curricula, especially at the secondary level. As a result there is a serious deficiency in public understanding of the planet on which we all live. This lack includes national and international leaders in politics, business, and science. The earth system science effort now engaging the research talent of the earth sciences provides a firm foundation from the sciences for inclusion of earth systems content into the evolving integrated science curricula of this country and others. Implementing integrated science curricula, especially at the secondary level where potential leaders often have their only exposure to science, can help to address these problems. The earth system provides a conceptual theme as opposed to a disciplinary theme for organizing such integrated curricula, absent from prior efforts. The end of the cold war era is resulting in a reexamination of science and the influence it has had on our planet and society. In the future, science and the curricula that teach about science must seriously address the environmental and social problems left in the wake of over 100 years of preparation for military and economic war. The earth systems education effort provides one such approach to the modernization of science curricula. Earth science educators should assume leadership in helping to establish such curricula in this country and around the world.

  20. Are Science Comics a Good Medium for Science Communication? The Case for Public Learning of Nanotechnology

    Science.gov (United States)

    Lin, Shu-Fen; Lin, Huann-shyang; Lee, Ling; Yore, Larry D.

    2015-01-01

    Comic books possessing the features of humour, narrative, and visual representation are deemed as a potential medium for science communication; however, empirical studies exploring the effects of comics are scarce. The purposes of this study were to examine and compare the impacts of a comic book and a text booklet on conveying the concepts of…

  1. Computer science in Dutch secondary education: independent or integrated?

    NARCIS (Netherlands)

    van der Sijde, Peter; Doornekamp, B.G.

    1992-01-01

    Nowadays, in Dutch secondary education, computer science is integrated within school subjects. About ten years ago computer science was considered an independent subject, but in the mid-1980s this idea changed. In our study we investigated whether the objectives of teaching computer science as an

  2. Exposing barriers to end-of-life communication in heart failure: an integrative review.

    Science.gov (United States)

    Garland, Ella L; Bruce, Anne; Stajduhar, Kelli

    2013-01-01

    End-of-life (EOL) communication is lacking despite patients with heart failure (HF) and their caregivers desiring it. To review the existing literature to identify barriers that inhibit EOL communication in the HF population. We chose an integrative literature review method and began by searching CINAHL, Medline, PsychInfo, Web of Science, Health Source Nursing Academic, Evidence-Based Medicine Reviews (EBMR), dissertations and theses searches through the University of Victoria and through Proquest from 1995 to 2011. DATA EVALUATION: EOL communication regarding wishes, prognosis and options for care rarely happen. We noted that patients lacked understanding of HF, feared engaging health care professionals (HCP), did not wish to talk about EOL, or waited for HCPs to initiate the conversation. HCPs lacked communication skills, focused on curative therapies and found diagnosing and prognosticating HF difficult. Limited time and space for conversations played a role. The challenge of diagnosing and prognosticating HF, its unpredictable trajectory, HCP inexperience in recognizing nearing EOL and lack of communication skills lead to HCPs avoiding EOL conversations. Four categories of barriers to communication were identified: patient/caregiver, HCP, disease-specific and organizational challenges.

  3. Integration of Basic and Clinical Science in the Psychiatry Clerkship.

    Science.gov (United States)

    Wilkins, Kirsten M; Moore, David; Rohrbaugh, Robert M; Briscoe, Gregory W

    2017-06-01

    Integration of basic and clinical science is a key component of medical education reform, yet best practices have not been identified. The authors compared two methods of basic and clinical science integration in the psychiatry clerkship. Two interventions aimed at integrating basic and clinical science were implemented and compared in a dementia conference: flipped curriculum and coteaching by clinician and physician-scientist. The authors surveyed students following each intervention. Likert-scale responses were compared. Participants in both groups responded favorably to the integration format and would recommend integration be implemented elsewhere in the curriculum. Survey response rates differed significantly between the groups and student engagement with the flipped curriculum video was limited. Flipped curriculum and co-teaching by clinician and physician-scientist are two methods of integrating basic and clinical science in the psychiatry clerkship. Student learning preferences may influence engagement with a particular teaching format.

  4. Enhanced science-stakeholder communication to improve ecosystem model performances for climate change impact assessments.

    Science.gov (United States)

    Jönsson, Anna Maria; Anderbrant, Olle; Holmér, Jennie; Johansson, Jacob; Schurgers, Guy; Svensson, Glenn P; Smith, Henrik G

    2015-04-01

    In recent years, climate impact assessments of relevance to the agricultural and forestry sectors have received considerable attention. Current ecosystem models commonly capture the effect of a warmer climate on biomass production, but they rarely sufficiently capture potential losses caused by pests, pathogens and extreme weather events. In addition, alternative management regimes may not be integrated in the models. A way to improve the quality of climate impact assessments is to increase the science-stakeholder collaboration, and in a two-way dialog link empirical experience and impact modelling with policy and strategies for sustainable management. In this paper we give a brief overview of different ecosystem modelling methods, discuss how to include ecological and management aspects, and highlight the importance of science-stakeholder communication. By this, we hope to stimulate a discussion among the science-stakeholder communities on how to quantify the potential for climate change adaptation by improving the realism in the models.

  5. Social networks as a tool for science communication and public engagement: focus on Twitter.

    Science.gov (United States)

    López-Goñi, Ignacio; Sánchez-Angulo, Manuel

    2018-02-01

    Social networks have been used to teach and engage people about the importance of science. The integration of social networks in the daily routines of faculties and scientists is strongly recommended to increase their personal brand, improve their skills, enhance their visibility, share and communicate science to society, promote scientific culture, and even as a tool for teaching and learning. Here we review the use of Twitter in science and comment on our previous experience of using this social network as a platform for a Massive Online Open Course (MOOC) in Spain and Latin America. We propose to extend this strategy to a pan-European Microbiology MOOC in the near future. © FEMS 2017. All rights reserved. For permissions, please e-mail: journals.permissions@oup.com.

  6. Weaving a Webb story: Communicating Science for JWST

    Science.gov (United States)

    Lockwood, Alexandra

    2018-01-01

    NASA’s next great observatory is an impressive and complex mission with many tales to tell. Science is a collection of stories and Webb will be a storytelling machine. How are we preparing to share the scientific news to come from this amazing telescope? From news releases to multimedia content to a vast online presence, the stories of the James Webb Space Telescope will require crafting in order to impact the widest audience. We discuss the art of storytelling based on messaging, goals, mediums, and audience, and how you can apply the same principles to communicating your own research.

  7. The Swiss biotech referendum: A case study of science communication

    International Nuclear Information System (INIS)

    Cueni, Thomas B.

    1999-01-01

    On June 7 , 1998, the Swiss citizens voted on a constitutional amendment, which could have jeopardised the future of biotechnological research in Switzerland. Scientists and opinion leaders around the world expected the referendum with great anxiety. 'Nature', in an editorial, had firmly stated that the Swiss way showed 'how not to run a country', the 'Economist', a week prior to the referendum, had written that the Swiss might be the only people in the world who decided on their own to forego a world class position in scientific research. In fact, the Swiss did none of that. They rejected the constitutional amendment with an overwhelming majority of 67 per cent of the votes, and what started out as a dramatic threat to scientific research in Switzerland became a platform in favour of modern biotechnology. The presentation addresses some of the key features of the Swiss biotech campaign, analyses the success factors of the campaign, provides an insight in the most in-depth collection of data on public perception of biotechnology in the world, and draws conclusions as to what extent the Swiss experience can be of use in the way to communicate on modem science. The result of the Swiss referendum has convincingly shown that successful communication of modem science is possible if - scientists, authorities, and the industry accept the challenge to cope with the demands of communicating with the public at large, - there is a clear understanding that the public's needs may often be based on psychological rather than on logic scientific reasons, - all participants in the dialogue are willing to forego scientific jargon for clear understandable language, i.e. understand that it is hardly the public's fault if messages do not get across, - everybody accepts that dialogue, information, and education on modem science is a long-haul task. The Swiss biotech referendum was seen as a major threat to Switzerland as a leading country of scientific research. However, something which

  8. Communicating Climate Change: Sometimes It's Not about the Science

    Science.gov (United States)

    Mandia, S. A.

    2014-12-01

    Although there is an overwhelming scientific consensus that humans are driving modern day climate change, a significant portion of Americans are not convinced. This gap in understanding challenges both instructors and students who wish to effectively communicate climate change science. Individuals subconsciously resist factual information that threatens their worldview. Their misperceptions are reinforced by journalistic false balance, coordinated misinformation campaigns, and incorrect or misleading information that is easily accessible via social media. Here the author presents effective refutation strategies that avoid the most common backfire effects while also offering strategies to properly frame the discussion to audiences holding diverse worldviews.

  9. Handbook of public communication of science and technology

    CERN Document Server

    Trench, Brian

    2008-01-01

    Comprehensive yet accessible, this key handbook provides an up-to-date overview of the fast growing and increasingly important area of 'public communication of science and technology', from both research and practical perspectives. As well as introducing the main issues, arenas and professional perspectives involved, it presents the findings of earlier research and the conclusions previously drawn. Unlike most existing books on this topic, this unique volume couples an overview of the practical problems faced by practitioners with a thorough review of relevant literature and research. The practical handbook format ensures it is a student-friendly resource, but its breadth of scope and impressive contributors means that it is also ideal for practitioners and professionals working in the field. Combining the contributions of different disciplines (media and journalism studies, sociology and history of science), the perspectives of different geographical and cultural contexts, and by selecting key contributions ...

  10. Science Based Policies: How Can Scientist Communicate their Points Across?

    International Nuclear Information System (INIS)

    Elnakat, A. C.

    2002-01-01

    With the complexity of environmental problems faced today, both scientists and policymakers are striving to combine policy and administration with the physical and natural sciences in order to mitigate and prevent environmental degradation. Nevertheless, communicating science to policymakers has been difficult due to many barriers. Even though scientists and policymakers share the blame in the miscommunication. This paper will provide recommendations targeted to the scientific arena. Establishing guidelines for the cooperation of scientists and policymakers can be an unattainable goal due to the complexity and diversity of political policymaking and environmental issues. However, the recommendations provided in this paper are simple enough to be followed by a wide variety of audiences and institutions in the scientific fields. This will aid when trying to fill the gap that has prevented the enhancement of scientific policymaking strategies, which decide on the critical issue s such as the disposal, transportation and production of hazardous waste

  11. Ray-based approach to integrated 3D visual communication

    Science.gov (United States)

    Naemura, Takeshi; Harashima, Hiroshi

    2001-02-01

    For a high sense of reality in the next-generation communications, it is very important to realize three-dimensional (3D) spatial media, instead of existing 2D image media. In order to comprehensively deal with a variety of 3D visual data formats, the authors first introduce the concept of "Integrated 3D Visual Communication," which reflects the necessity of developing a neutral representation method independent of input/output systems. Then, the following discussions are concentrated on the ray-based approach to this concept, in which any visual sensation is considered to be derived from a set of light rays. This approach is a simple and straightforward to the problem of how to represent 3D space, which is an issue shared by various fields including 3D image communications, computer graphics, and virtual reality. This paper mainly presents the several developments in this approach, including some efficient methods of representing ray data, a real-time video-based rendering system, an interactive rendering system based on the integral photography, a concept of virtual object surface for the compression of tremendous amount of data, and a light ray capturing system using a telecentric lens. Experimental results demonstrate the effectiveness of the proposed techniques.

  12. Can the science of communication inform the art of the medical humanities?

    Science.gov (United States)

    Bleakley, Alan; Marshall, Robert

    2013-02-01

    There is increasing interest in establishing the medical humanities as core integrated provision in undergraduate medicine curricula, but sceptics point to the lack of evidence for their impact upon patient care. Further, the medical humanities culture has often failed to provide a convincing theoretical rationale for the inclusion of the arts and humanities in medical education. Poor communication with colleagues and patients is the main factor in creating the conditions for medical error; this is grounded in a historically determined refusal of democracy within medical work. The medical humanities may play a critical role in educating for democracy in medical culture generally, and in improving communication in medical students specifically, as both demand high levels of empathy. Studies in the science of communication can provide a valuable evidence base justifying the inclusion of the medical humanities in the core curriculum. A case is made for the potential of the medical humanities--as a form of 'adult play'--to educate for collaboration and tolerance of ambiguity or uncertainty, providing a key element of the longer-term democratising force necessary to change medical culture and promote safer practice. The arts and humanities can provide important contextual media through which the lessons learned from the science of communication in medicine can be translated and promoted as forms of medical education. © Blackwell Publishing Ltd 2013.

  13. Integrating Usage Control with SIP-Based Communications

    Directory of Open Access Journals (Sweden)

    A. Lakas

    2008-11-01

    Full Text Available The Session Initiation Protocol (SIP is a signaling protocol used for establishing and maintaining communication sessions involving two or more participants. SIP was initially designed for voice over IP and multimedia conferencing, and then was extended to support other services such as instant messaging and presence management. Today, SIP is also adopted to be used with 3G wireless networks, thus it becomes an integral protocol for ubiquitous environment. SIP has various methods that support a variety of applications such as subscribing to a service, notification of an event, status update, and location and presence services. However, when it comes to security, the use of wireless and mobile communication technologies and the pervasive nature of this environment introduce higher risks to security than that of the old simple environment. In this paper, we introduce new architecture that implements a new type of access control called usage access control (UCON to control the access to the SIP-based communication at preconnection, during connection, and postconnection. This will enable prescribers of SIP services to control who can identify their locations to approve or disapprove their subsequent connections, and to also set some parameters to determine whether a certain communication can continue or should terminate.

  14. Integration of an ion engine on the Communications Technology Satellite.

    Science.gov (United States)

    Payne, W. F.; Finke, R. C.

    1972-01-01

    An ion engine subsystem intended for satellite stationkeeping tasks is described. Ion thrusters are chosen to perform the task because the specific impulse is at least an order of magnitude higher than the commonly used reaction control jets. The higher the value of specific impulse, the greater the total impulse that can be attained for a given weight of propellant, hence cost benefits result. The integration, subsystem testing, and the operating plans for the ion engine experiment to be flown in 1975 on the Canadian Communications Technology Satellite (CTS) are described. The subsystem is designed to demonstrate north-south stationkeeping, attitude control by means of thrust vectoring, long-term space storage and restart capability, and compatibility with a high powered communications transponder.

  15. High school science fair and research integrity

    Science.gov (United States)

    Dalley, Simon; Shepherd, Karen; Reisch, Joan

    2017-01-01

    Research misconduct has become an important matter of concern in the scientific community. The extent to which such behavior occurs early in science education has received little attention. In the current study, using the web-based data collection program REDCap, we obtained responses to an anonymous and voluntary survey about science fair from 65 high school students who recently competed in the Dallas Regional Science and Engineering Fair and from 237 STEM-track, post-high school students (undergraduates, 1st year medical students, and 1st year biomedical graduate students) doing research at UT Southwestern Medical Center. Of the post-high school students, 24% had competed in science fair during their high school education. Science fair experience was similar overall for the local cohort of Dallas regional students and the more diverse state/national cohort of post-high school students. Only one student out of 122 reported research misconduct, in his case making up the data. Unexpectedly, post-high school students who did not participate in science fair anticipated that carrying out science fair would be much more difficult than actually was the case, and 22% of the post-high school students anticipated that science fair participants would resort to research misconduct to overcome obstacles. No gender-based differences between students’ science fair experiences or expectations were evident. PMID:28328976

  16. The integration of Information and Communication Technology into nursing.

    Science.gov (United States)

    Lupiáñez-Villanueva, Francisco; Hardey, Michael; Torrent, Joan; Ficapal, Pilar

    2011-02-01

    To identify and characterise different profiles of nurses' utilization of Information and Communication Technology (ICT) and the Internet and to identify factors that can enhance or inhibit the use of these technologies within nursing. An online survey of the 13,588 members of the Nurses Association of Barcelona who had a registered email account in 2006 was carried out. Factor analysis, cluster analysis and binomial logit model was undertaken. Although most of the nurses (76.70%) are utilizing the Internet within their daily work, multivariate statistics analysis revealed two profiles of the adoption of ICT. The first profile (4.58%) represents those nurses who value ICT and the Internet so that it forms an integral part of their practice. This group is thus referred to as 'integrated nurses'. The second profile (95.42%) represents those nurses who place less emphasis on ICT and the Internet and are consequently labelled 'non-integrated nurses'. From the statistical modelling, it was observed that undertaking research activities an emphasis on international information and a belief that health information available on the Internet was 'very relevant' play a positive and significant role in the probability of being an integrated nurse. The emerging world of the 'integrated nurse' cannot be adequately understood without examining how nurses make use of ICT and the Internet within nursing practice and the way this is shaped by institutional, technical and professional opportunities and constraints. Copyright © 2010 Elsevier Ireland Ltd. All rights reserved.

  17. Engaging in Effective Science Communication: A Response to Blancke et al. on Deproblematizing GMOs.

    Science.gov (United States)

    Landrum, Asheley R; Hallman, William K

    2017-05-01

    As science communication scholars, we encourage interdisciplinary efforts such as those by Blancke, Grunewald, and De Jaeger to engage with the public on GMOs and genetic engineering broadly. We extend the advice given by these scholars with tips based on what we know from the science of science communication. Copyright © 2017 Elsevier Ltd. All rights reserved.

  18. Status of the JWST Integrated Science Instrument Module

    Science.gov (United States)

    Greenhouse, Matthew A.; Dunn, Jamie; Kimble, Randy A.; Lambros, Scott; Lundquist, Ray; Rauscher, Bernard J.; Van Campen, Julie

    2015-01-01

    The James Webb Space Telescope (JWST) Integrated Science Instrument Module (ISIM) is the science instrument payload of the JWST. It is one of three system elements that comprise the JWST space vehicle. It consists of four science sensors, a fine guidance sensor, and nine other subsystems that support them. At 1.4 metric tons, it comprises approximately 20% of the JWST mass. The ISIM is currently at 100% integration and has completed 2 of 3 planned element-level space simulation tests. The ISIM is on schedule to be delivered for integration with the Optical Telescope Element during 2015. In this poster, we present an overview of the ISIM and its status.

  19. Using communication technology to support professional development in teaching science

    Science.gov (United States)

    Sundberg, Cheryl White

    The impact of collaboration via communication technology on follow-up to on-site professional development was the central focus of this hypothesis-generating study. The study used a combination of quantitative methodology and qualitative methodology. A convenient sample of 18 teachers was drawn from 208 teachers in an existing professional development program in science in a southeastern state. The statewide professional development program focused on energy education with a strong emphasis on using technology to enhance learning. Data sources included E-mail messages, lesson plans, photographs, workshop evaluations, surveys, and the report of an external reviewer. The study focused on two on-site workshops, February and June 2000 that were designed to model constructivist pedagogy and instruct teachers in effective utilization of computer-based laboratories in science classrooms. Follow-up to the on-site workshops was facilitated with several communication technologies (Internet, E-mail, telephone, and mail). The research found E-mail was the preferred mode for follow-up to on-site workshops because of the convenience of the medium. Barriers to effective distance professional development were time constraints, equipment failure, and lack of consistent Internet access to teachers in rural and under-served areas. Teacher characteristics of the sample, teacher efficacy, technical skill, experience, and constructivist pedagogy did not appear to impact the use of communication technologies as a means of follow-up to on-site professional development workshops. However, teacher efficacy might have negatively impacted effective implementation of calculator-based laboratory technology in the classroom. The study found E-mail was the most convenient and efficient way to facilitate follow-up to on-site professional development. Teacher characteristics (efficacy, technical skill, experience, and constructivist pedagogy) did not appear to impact the use of E-mail to facilitate

  20. Reflections on Communicating Science during the Canterbury Earthquake Sequence of 2010-2011, New Zealand

    Science.gov (United States)

    Wein, A. M.; Berryman, K. R.; Jolly, G. E.; Brackley, H. L.; Gledhill, K. R.

    2015-12-01

    The 2010-2011 Canterbury Earthquake Sequence began with the 4th September 2010 Darfield earthquake (Mw 7.1). Perhaps because there were no deaths, the mood of the city and the government was that high standards of earthquake engineering in New Zealand protected us, and there was a confident attitude to response and recovery. The demand for science and engineering information was of interest but not seen as crucial to policy, business or the public. The 22nd February 2011 Christchurch earthquake (Mw 6.2) changed all that; there was a significant death toll and many injuries. There was widespread collapse of older unreinforced and two relatively modern multi-storey buildings, and major disruption to infrastructure. The contrast in the interest and relevance of the science could not have been greater compared to 5 months previously. Magnitude 5+ aftershocks over a 20 month period resulted in confusion, stress, an inability to define a recovery trajectory, major concerns about whether insurers and reinsurers would continue to provide cover, very high levels of media interest from New Zealand and around the world, and high levels of political risk. As the aftershocks continued there was widespread speculation as to what the future held. During the sequence, the science and engineering sector sought to coordinate and offer timely and integrated advice. However, other than GeoNet, the national geophysical monitoring network, there were few resources devoted to communication, with the result that it was almost always reactive. With hindsight we have identified the need to resource information gathering and synthesis, execute strategic assessments of stakeholder needs, undertake proactive communication, and develop specific information packages for the diversity of users. Overall this means substantially increased resources. Planning is now underway for the science sector to adopt the New Zealand standardised CIMS (Coordinated Incident Management System) structure for

  1. Integrating Space Communication Network Capabilities via Web Portal Technologies

    Science.gov (United States)

    Johnston, Mark D.; Lee, Carlyn-Ann; Lau, Chi-Wung; Cheung, Kar-Ming; Levesque, Michael; Carruth, Butch; Coffman, Adam; Wallace, Mike

    2014-01-01

    We have developed a service portal prototype as part of an investigation into the feasibility of using Java portlet technology as a means of providing integrated access to NASA communications network services. Portal servers provide an attractive platform for this role due to the various built-in collaboration applications they can provide, combined with the possibility to develop custom inter-operating portlets to extent their functionality while preserving common presentation and behavior. This paper describes various options for integration of network services related to planning and scheduling, and results based on use of a popular open-source portal framework. Plans are underway to develop an operational SCaN Service Portal, building on the experiences reported here.

  2. Optical Communication over Plastic Optical Fibers Integrated Optical Receiver Technology

    CERN Document Server

    Atef, Mohamed

    2013-01-01

    This book presents high-performance data transmission over plastic optical fibers (POF) using integrated optical receivers having good properties with multilevel modulation, i.e. a higher sensitivity and higher data rate transmission over a longer plastic optical fiber length. Integrated optical receivers and transmitters with high linearity are introduced for multilevel communication. For binary high-data rate transmission over plastic optical fibers, an innovative receiver containing an equalizer is described leading also to a high performance of a plastic optical fiber link. The cheap standard PMMA SI-POF (step-index plastic optical fiber) has the lowest bandwidth and the highest attenuation among multimode fibers. This small bandwidth limits the maximum data rate which can be transmitted through plastic optical fibers. To overcome the problem of the plastic optical fibers high transmission loss, very sensitive receivers must be used to increase the transmitted length over POF. The plastic optical fiber li...

  3. Integration and Implementation Sciences: Building a New Specialization

    Directory of Open Access Journals (Sweden)

    Gabriele Bammer

    2005-12-01

    Full Text Available Developing a new specialization - Integration and Implementation Sciences - may be an effective way to draw together and significantly strengthen the theory and methods necessary to tackle complex societal issues and problems. This paper presents an argument for such a specialization, beginning with a brief review of calls for new research approaches that combine disciplines and interact more closely with policy and practice. It posits that the core elements of Integration and Implementation Sciences already exist, but that the field is currently characterized by fragmentation and marginalization. The paper then outlines three sets of characteristics that will delineate Integration and Implementation Sciences. First is that the specialization will aim to find better ways to deal with the defining elements of many current societal issues and problems: namely complexity, uncertainty, change, and imperfection. Second is that there will be three theoretical and methodological pillars for doing this: 1 systems thinking and complexity science, 2 participatory methods, and 3 knowledge management, exchange, and implementation. Third, operationally, Integration and Implementation Sciences will be grounded in practical application, and generally involve large-scale collaboration. The paper concludes by examining where Integration and Implementation Sciences would sit in universities, and outlines a program for further development of the field. An appendix provides examples of Integration and Implementation Sciences in action.

  4. Integrating art into science education: a survey of science teachers' practices

    Science.gov (United States)

    Turkka, Jaakko; Haatainen, Outi; Aksela, Maija

    2017-07-01

    Numerous case studies suggest that integrating art and science education could engage students with creative projects and encourage students to express science in multitude of ways. However, little is known about art integration practices in everyday science teaching. With a qualitative e-survey, this study explores the art integration of science teachers (n = 66). A pedagogical model for science teachers' art integration emerged from a qualitative content analysis conducted on examples of art integration. In the model, art integration is characterised as integration through content and activities. Whilst the links in the content were facilitated either directly between concepts and ideas or indirectly through themes or artefacts, the integration through activity often connected an activity in one domain and a concept, idea or artefact in the other domain with the exception of some activities that could belong to both domains. Moreover, the examples of art integration in everyday classroom did not include expression of emotions often associated with art. In addition, quantitative part of the survey confirmed that integration is infrequent in all mapped areas. The findings of this study have implications for science teacher education that should offer opportunities for more consistent art integration.

  5. The Interpretation Of Speech Code In A Communication Ethnographic Context For Outsider Students Of Graduate Communication Science Universitas Sumatera Utara In Medan

    Directory of Open Access Journals (Sweden)

    Fauzi Eka Putra

    2017-06-01

    Full Text Available Interpreting the typical Medan speech code is something unique and distinctive which could create confusion for the outsider students because of the speech code similarities and differences in Medan. Therefore the graduate students of communication science Universitas Sumatera Utara whose originated from outside of North Sumatera needs to learn comprehend and aware in order to perform effective communication. The purpose of this research is to discover how the interpretation of speech code for the graduate students of communication science Universitas Sumatera Utara whose originated from outside of North Sumatera in adapting themselves in Medan. This research uses qualitative method with the study of ethnography and acculturation communication. The subject of this research is the graduate students of communication science Universitas Sumatera Utara whose originated from outside of North Sumatera in adapting themselves in Medan. Data were collected through interviews observation and documentation. The conclusion of this research shows that speech code interpretation by students from outside of North Sumatera in adapting themselves in Medan leads to an acculturation process of assimilation and integration.

  6. Earth Systems Science in an Integrated Science Content and Methods Course for Elementary Education Majors

    Science.gov (United States)

    Madsen, J. A.; Allen, D. E.; Donham, R. S.; Fifield, S. J.; Shipman, H. L.; Ford, D. J.; Dagher, Z. R.

    2004-12-01

    With funding from the National Science Foundation, we have designed an integrated science content and methods course for sophomore-level elementary teacher education (ETE) majors. This course, the Science Semester, is a 15-credit sequence that consists of three science content courses (Earth, Life, and Physical Science) and a science teaching methods course. The goal of this integrated science and education methods curriculum is to foster holistic understandings of science and pedagogy that future elementary teachers need to effectively use inquiry-based approaches in teaching science in their classrooms. During the Science Semester, traditional subject matter boundaries are crossed to stress shared themes that teachers must understand to teach standards-based elementary science. Exemplary approaches that support both learning science and learning how to teach science are used. In the science courses, students work collaboratively on multidisciplinary problem-based learning (PBL) activities that place science concepts in authentic contexts and build learning skills. In the methods course, students critically explore the theory and practice of elementary science teaching, drawing on their shared experiences of inquiry learning in the science courses. An earth system science approach is ideally adapted for the integrated, inquiry-based learning that takes place during the Science Semester. The PBL investigations that are the hallmark of the Science Semester provide the backdrop through which fundamental earth system interactions can be studied. For example in the PBL investigation that focuses on energy, the carbon cycle is examined as it relates to fossil fuels. In another PBL investigation centered on kids, cancer, and the environment, the hydrologic cycle with emphasis on surface runoff and ground water contamination is studied. In a PBL investigation that has students learning about the Delaware Bay ecosystem through the story of the horseshoe crab and the biome

  7. Energy scavenging system by acoustic wave and integrated wireless communication

    Science.gov (United States)

    Kim, Albert

    The purpose of the project was developing an energy-scavenging device for other bio implantable devices. Researchers and scientist have studied energy scavenging method because of the limitation of traditional power source, especially for bio-implantable devices. In this research, piezoelectric power generator that activates by acoustic wave, or music was developed. Follow by power generator, a wireless communication also integrated with the device for monitoring the power generation. The Lead Zirconate Titanate (PZT) bimorph cantilever with a proof mass at the free end tip was studied to convert acoustic wave to power. The music or acoustic wave played through a speaker to vibrate piezoelectric power generator. The LC circuit integrated with the piezoelectric material for purpose of wireless monitoring power generation. However, wireless monitoring can be used as wireless power transmission, which means the signal received via wireless communication also can be used for power for other devices. Size of 74 by 7 by 7cm device could generate and transmit 100mVp from 70 mm distance away with electrical resonant frequency at 420.2 kHz..

  8. Integrated School of Ocean Sciences: Doctoral Education in Marine Sciences in Kiel

    Science.gov (United States)

    Bergmann, Nina; Basse, Wiebke; Prigge, Enno; Schelten, Christiane; Antia, Avan

    2016-04-01

    Marine research is a dynamic thematic focus in Kiel, Germany, uniting natural scientists, economists, lawyers, philosophers, artists and computing and medical scientists in frontier research on the scientific, economic and legal aspects of the seas. The contributing institutions are Kiel University, GEOMAR Helmholtz Centre for Ocean Research Kiel, Kiel Institute for the World Economy and Muthesius University in Kiel. Marine science education in Kiel trains young scientists to investigate the role of the oceans in global change, risks arising from ocean usage and sustainable management of living and non-living marine resources. Basic fundamental research is supplemented with applied science in an international framework including partners from industry and public life. The Integrated School of Ocean Sciences (ISOS) established through the Cluster of Excellence "The Future Ocean", funded within the German Excellence Initiative, provides PhD candidates in marine sciences with interdisciplinary education outside of curricular courses. It supports the doctoral candidates through supplementary training, a framework of supervision, mentoring and mobility, the advisors through transparency and support of doctoral training in their research proposals and the contributing institutions by ensuring quality, innovation and excellence in marine doctoral education. All PhD candidates financed by the Helmholtz Research School for Ocean System Science and Technology (HOSST) and the Collaborative Research Centre 754 "Climate-biogeochemical interactions in the tropical ocean" (SFB 754) are enrolled at the ISOS and are integrated into the larger peer community. Over 150 PhD candidate members from 6 faculties form a large interdisciplinary network. At the ISOS, they sharpen their scientific profile, are challenged to think beyond their discipline and equip themselves for life after a PhD through early exposure to topics beyond research (e.g. social responsibility, public communication

  9. COMUNICA Project: a commitment for strategic communication on Earth Sciences

    Science.gov (United States)

    Cortes-Picas, Jordi; Diaz, Jordi; Fernandez-Turiel, Jose-Luis

    2016-04-01

    The Institute of Earth Sciences Jaume Almera (ICTJA-CSIC) has just celebrated its 50-year anniversary last year. It is a reference research center on Earth Sciences both national and international level. The Institute includes 4 research groups which focus their scientific activity on the structure and dynamics of the Earth, the environmental changes in the geological record, geophysical and geochemical modelling and crystallography and optical properties. Only when large geological disasters happens, mainly earthquakes and volcanic eruptions, some interaction between ICTJA-CSIC researchers and traditional media occurs, which is limited by the fact that the aim of the Institute is the scientific research and it has no responsibilities in the area of civil protection. This relationship reduces the knowledge of our activity to the general public. To overcome this situation, the ICTJA-CSIC has decided to take an active role in the social dissemination of geological and geophysical knowledge. Thus, the ICTJA-CSIC has launched the COMUNICA Project. The project is aimed to increase the social visibility of the ICTJA-CSIC and to promote the outreach of researchers. Therefore ICTJA-CSIC has created the Communication Unit, which is in charge of designing communication strategies to give to different audiences (media, students of secondary and higher education, general public) an overview of the scientific and institutional activity of the ICTJA-CSIC. A global communication plan is being designed to define the strategic actions, both internal and external. An important role has been reserved for digital channels, to promote ICTJA-CSIC activity on social networks such as Twitter, Facebook or Youtube, besides making a major effort in the renovation and maintenance of the corporate website. A strong effort will be done to collect and spread through press releases the major scientific milestones achieved by the researchers, to promote the interest of mass media. Communication

  10. Integration and timing of basic and clinical sciences education.

    Science.gov (United States)

    Bandiera, Glen; Boucher, Andree; Neville, Alan; Kuper, Ayelet; Hodges, Brian

    2013-05-01

    Medical education has traditionally been compartmentalized into basic and clinical sciences, with the latter being viewed as the skillful application of the former. Over time, the relevance of basic sciences has become defined by their role in supporting clinical problem solving rather than being, of themselves, a defining knowledge base of physicians. As part of the national Future of Medical Education in Canada (FMEC MD) project, a comprehensive empirical environmental scan identified the timing and integration of basic sciences as a key pressing issue for medical education. Using the literature review, key informant interviews, stakeholder meetings, and subsequent consultation forums from the FMEC project, this paper details the empirical basis for focusing on the role of basic science, the evidentiary foundations for current practices, and the implications for medical education. Despite a dearth of definitive relevant studies, opinions about how best to integrate the sciences remain strong. Resource allocation, political power, educational philosophy, and the shift from a knowledge-based to a problem-solving profession all influence the debate. There was little disagreement that both sciences are important, that many traditional models emphasized deep understanding of limited basic science disciplines at the expense of other relevant content such as social sciences, or that teaching the sciences contemporaneously rather than sequentially has theoretical and practical merit. Innovations in integrated curriculum design have occurred internationally. Less clear are the appropriate balance of the sciences, the best integration model, and solutions to the political and practical challenges of integrated curricula. New curricula tend to emphasize integration, development of more diverse physician competencies, and preparation of physicians to adapt to evolving technology and patients' expectations. Refocusing the basic/clinical dichotomy to a foundational

  11. Making mathematics and science integration happen: key aspects of practice

    Science.gov (United States)

    Ríordáin, Máire Ní; Johnston, Jennifer; Walshe, Gráinne

    2016-02-01

    The integration of mathematics and science teaching and learning facilitates student learning, engagement, motivation, problem-solving, criticality and real-life application. However, the actual implementation of an integrative approach to the teaching and learning of both subjects at classroom level, with in-service teachers working collaboratively, at second-level education, is under-researched due to the complexities of school-based research. This study reports on a year-long case study on the implementation of an integrated unit of learning on distance, speed and time, within three second-level schools in Ireland. This study employed a qualitative approach and examined the key aspects of practice that impact on the integration of mathematics and science teaching and learning. We argue that teacher perspective, teacher knowledge of the 'other subject' and of technological pedagogical content knowledge (TPACK), and teacher collaboration and support all impact on the implementation of an integrative approach to mathematics and science education.

  12. Materials science. Materials that couple sensing, actuation, computation, and communication.

    Science.gov (United States)

    McEvoy, M A; Correll, N

    2015-03-20

    Tightly integrating sensing, actuation, and computation into composites could enable a new generation of truly smart material systems that can change their appearance and shape autonomously. Applications for such materials include airfoils that change their aerodynamic profile, vehicles with camouflage abilities, bridges that detect and repair damage, or robotic skins and prosthetics with a realistic sense of touch. Although integrating sensors and actuators into composites is becoming increasingly common, the opportunities afforded by embedded computation have only been marginally explored. Here, the key challenge is the gap between the continuous physics of materials and the discrete mathematics of computation. Bridging this gap requires a fundamental understanding of the constituents of such robotic materials and the distributed algorithms and controls that make these structures smart. Copyright © 2015, American Association for the Advancement of Science.

  13. Water. Seychelles Integrated Science. [Teacher and Pupil Booklets]. Unit 3.

    Science.gov (United States)

    Brophy, M.; Fryars, M.

    Seychelles Integrated Science (SIS), a 3-year laboratory-based science program for students (ages 11-15) in upper primary grades 7, 8, and 9, was developed from an extensive evaluation and modification of previous P7-P9 materials. This P7 SIS unit focuses on: (1) the importance of water in students' daily lives; (2) the need to purify drinking…

  14. Special Project Examination in Integrated Science - Ordinary Level.

    Science.gov (United States)

    Wimpenny, David

    A science achievement test for the General Certificate of Education (GCE, England) was developed for students enrolled in the curriculum of the Schools Council Integrated Science Project. This document contains discussions of the testing program and a copy of the 1973 test. After an overview of the curriculum project and issues related to…

  15. Integrating Business Communication Instruction and Career Services: Activities and Assessment Tools

    Science.gov (United States)

    Crews, Moody E.; Hemby, K. Virginia

    2009-01-01

    This paper is an extension of an earlier JARBI article, "Integrating University and College Career Services Programs into the Business Communication Curriculum" (Hemby & Crews, 2005). The original article provided business communication instructors with ideas for integrating career services' programs into the business communication curriculum,…

  16. Integrating education, training and communication for public involvement in EIA

    International Nuclear Information System (INIS)

    Oprea, Irina; Oprea, Marcel; Guta, Cornelia; Guta, Vasilica

    2003-01-01

    We are going towards a globalized world, this involving the integration of every activity and every person. The public involvement in the development process is evident, taking into account that any objective will affect the people and the negative feedback could influence the result of the investment. Generally the public could be influenced by amplification of negative evaluated consequences, resulting psychosocial effects leading to illness or anxieties. This problem will be resolved by the public access to information provided by experts. A real-time interactive communication system is proposed as an open tool in order to facilitate decision-making by access to rapid and reliable information. The main task of the system is to collect, process, display and exchange the information relative to environmental impact assessment (EIA), to provide assistance, to receive specific opinions, being also proposed for public understanding of the field. The education and training integration will mitigate the barriers, which may inhibit the interaction and communication process. To increase learning will assure specialists-public interaction and a good information flow for knowledge exchange. The paper will outline key approaches in reaching agreement on the people educational process importance. The impact of development will be available to the public revealing the positive consequences, such as increased employment and income. An effective way to avoid negative reactions consists of the extensive consultation to identify the concerns and needs of the public, the access to suggestive and attractive programs for education and training. The system is developed as a modern information module, integrated into complex international management systems. It can be placed everywhere, everybody could access the facilities for education, world experience and training. Providing a real-time response to citizen concerns, the system represents an economic and rapid way to mitigate the

  17. Toward an Analytic Framework of Interdisciplinary Reasoning and Communication (IRC) Processes in Science

    Science.gov (United States)

    Shen, Ji; Sung, Shannon; Zhang, Dongmei

    2015-11-01

    Students need to think and work across disciplinary boundaries in the twenty-first century. However, it is unclear what interdisciplinary thinking means and how to analyze interdisciplinary interactions in teamwork. In this paper, drawing on multiple theoretical perspectives and empirical analysis of discourse contents, we formulate a theoretical framework that helps analyze interdisciplinary reasoning and communication (IRC) processes in interdisciplinary collaboration. Specifically, we propose four interrelated IRC processes-integration, translation, transfer, and transformation, and develop a corresponding analytic framework. We apply the framework to analyze two meetings of a project that aims to develop interdisciplinary science assessment items. The results illustrate that the framework can help interpret the interdisciplinary meeting dynamics and patterns. Our coding process and results also suggest that these IRC processes can be further examined in terms of interconnected sub-processes. We also discuss the implications of using the framework in conceptualizing, practicing, and researching interdisciplinary learning and teaching in science education.

  18. Science communication from women in nuclear fuel development

    International Nuclear Information System (INIS)

    Roy, S.B.

    2013-01-01

    In India, nuclear fuel is required for operating both nuclear research reactors and power reactors. Indian women are extensively involved in nuclear fuel research and production activities. However, the nature and extent of their involvement differs based only on the job required and not on any gender basis. Excluding a few specific safety and security issues, therefore, science and technology communication really does not change according to the gender of the scientist or technologist. Presently in India, nuclear grade uranium metal is required for fuelling research reactors and nuclear grade uranium oxide is being utilized as fuel for power reactors. Hydrometallurgical operations using specific solvents are being used for achieving 'nuclear grade' in both sectors. For production of uranium oxide, purified uranium compounds need to get calcined and reduced for obtaining uranium dioxide of various qualities

  19. Doomsday 2012 and Cosmophobia: Challenges and Opportunities for Science Communication

    Science.gov (United States)

    Fraknoi, A.; Larsen, K.; Mendez, B.; Morrison, D.; Van Stone, M.

    2013-04-01

    Hollywood movies, cable-channel documentaries, and countless books and websites have convinced a significant fraction of the U.S. public that some kind of catastrophe awaits us around the winter solstice of 2012, and that the cause of this catastrophe will be an astronomical or geophysical event. “Doomsday 2012” represents both a challenge and opportunity for science communication and education. This plenary panel discussed the basic ideas of the 2012 scenario and considered what is being done and what could be done to help the public understand what is real and what isn't. These lessons can be applied to future pseudoscientific predictions about the end of the world.

  20. Conference proceedings on science communication addressing women's issues

    International Nuclear Information System (INIS)

    Deshpande, A.P.

    2013-03-01

    One of the most dynamic campaigns of National Centre for Science Communicators (NCSC) is its intensive interaction with teaching community to inculcate excitement regarding science education and scientific method of knowledge transfer. The conference focused on the theme engaging women in science and science communication, challenges -education, gender differences etc., myths and misconceptions: women related issues, and health awareness in women. Papers relevant to INIS are indexed separately

  1. The Integration of Mathematics in Middle School Science: Student and Teacher Impacts Related to Science Achievement and Attitudes Towards Integration

    Science.gov (United States)

    McHugh, Luisa

    Contemporary research has suggested that in order for students to compete globally in the 21st century workplace, pedagogy must shift to include the integration of science and mathematics, where teachers effectively incorporate the two disciplines seamlessly. Mathematics facilitates a deeper understanding of science concepts and has been linked to improved student perception of the integration of science and mathematics. Although there is adequate literature to substantiate students' positive responses to integration in terms of attitudes, there has been little empirical data to support significant academic improvement when both disciplines are taught in an integrated method. This research study, conducted at several school districts on Long Island and New York City, New York, examined teachers' attitudes toward integration and students' attitudes about, and achievement on assessments in, an integrated 8th grade science classroom compared to students in a non-integrated classroom. An examination of these parameters was conducted to analyze the impact of the sizeable investment of time and resources needed to teach an integrated curriculum effectively. These resources included substantial teacher training, planning time, collaboration with colleagues, and administration of student assessments. The findings suggest that students had positive outcomes associated with experiencing an integrated science and mathematics curriculum, though these were only weakly correlated with teacher confidence in implementing the integrated model successfully. The positive outcomes included the ability of students to understand scientific concepts within a concrete mathematical framework, improved confidence in applying mathematics to scientific ideas, and increased agreement with the usefulness of mathematics in interpreting science concepts. Implications of these research findings may be of benefit to educators and policymakers looking to adapt integrated curricula in order to

  2. Science communication on YouTube: Factors that affect channel and video popularity.

    Science.gov (United States)

    Welbourne, Dustin J; Grant, Will J

    2016-08-01

    YouTube has become one of the largest websites on the Internet. Among its many genres, both professional and amateur science communicators compete for audience attention. This article provides the first overview of science communication on YouTube and examines content factors that affect the popularity of science communication videos on the site. A content analysis of 390 videos from 39 YouTube channels was conducted. Although professionally generated content is superior in number, user-generated content was significantly more popular. Furthermore, videos that had consistent science communicators were more popular than those without a regular communicator. This study represents an important first step to understand content factors, which increases the channel and video popularity of science communication on YouTube. © The Author(s) 2015.

  3. Using the Psychology of Language to Effectively Communicate Actionable Science

    Science.gov (United States)

    Hall, J. M.

    2014-12-01

    The words used to articulate science can have as significant a psychological impact on public perception as the data itself. It is therefore essential to utilize language that not only accurately relates the scientific information, but also effectively conveys a message that is congruent with the presenter's motivation for expressing the data. This is especially relevant for environmental subjects that are surrounded by emotionally charged, political discourses. For example are terms like catastrophe and disaster; while these words may accurately illustrate impartial scientific data, they will likely trigger psychological responses in audiences such as fear or denial that have a detrimental impact on the human decision making process. I propose a set of 5 key principles to assist in communicating data to the general public that both support the transfer of ideas and the presenter's intended psychological impact. 1) Articulate the underlying intentions that motivate the communication of data in a transparent manner 2) Use language congruent with the presenter's stated intentions 3) Maintain a neutral, non-judgmental attitude towards the complex human psychological and emotional dynamics present in a target audience 4) Demonstrate acceptance and compassion when analyzing past and present human actions that adversely affect the environment 5) Develop a perspective of non-attachment when proposing future actions and/or consequences of current human behaviors. The application of these 5 principles provides a framework to move from our current understanding of problems and solutions to effective physical action that allows us to gracefully adapt with our ever changing planet.

  4. Against integration - Why evolution cannot unify the social sciences

    NARCIS (Netherlands)

    Derksen, M

    A lack of integration is often identified as a fundamental problem in psychology and the social sciences. It is thought that only through increased cooperation among the various disciplines and subdisciplines, and integration of their different theoretical approaches, can psychology and the social

  5. Integrating Social Science and Ecosystem Management: A National Challenge

    Science.gov (United States)

    Cordell; H. Ken; Linda Caldwell

    1995-01-01

    These proceedings contain the contributed papers and panel presentations, as well as a paper presented at the National Workshop, of the Conference on Integrating Social Sciences and Ecosystem Management, which was held at Unicoi Lodge and Conference Center, Helen, GA, December 12-14, 1995. The overall purpose of this Conference was to improve understanding, integration...

  6. Bridging the Gap: Embedding Communication Courses in the Science Undergraduate Curriculum

    Science.gov (United States)

    Jandciu, Eric; Stewart, Jaclyn J.; Stoodley, Robin; Birol, Gülnur; Han, Andrea; Fox, Joanne A.

    2015-01-01

    The authors describe a model for embedding science communication into the science curriculum without displacing science content. They describe the rationale, development, design, and implementation of two courses taught by science faculty addressing these criteria. They also outline the evaluation plan for these courses, which emphasize broad…

  7. Investigating science communication in the information age implications for public engagement and popular media

    CERN Document Server

    Whitelegg, Elizabeth; Scanlon, Eileen; Smidt, Sam; Thomas, Jeff

    2008-01-01

    How are recent policy changes affecting how scientists engage with the public? How are new technologies influencing how scientists disseminate their work and knowledge? How are new media platforms changing the way the public interact with scientific information? Investigating Science Communication in the Information Age is a collection of newly-commissioned chapters by leading science communication scholars. It addresses current theoretical, practical and policy developments in science communication, including recent calls for greater openness and transparency; and engagement and dialogue on the part of professional scientists with members of the public. It provides a timely and wide-ranging review of contemporary issues in science communication, focusing on two broad themes. The first theme critically reviews the recent dialogic turn and ascendant branding of 'public engagement with science' It addresses contemporary theoretical and conceptual issues facing science communication researchers, and draws on a r...

  8. Attitudes and perceptions of Conacyt researchers towards public communication of science and technology.

    Science.gov (United States)

    Sanz Merino, Noemí; Tarhuni Navarro, Daniela H

    2018-06-01

    This study aims to explore the perceptions and attitudes toward Public Communication of Science and Technology of the researchers of the National Council of Science and Technology (Conacyt), in order to provide a diagnosis about the ways the Mexican scientists are involved in public communication and to contribute to the visibility of researchers' needs in being able to popularize science. The results show significant differences among the researchers' opinions with respect to their perceptions about science communication, the ways they participate in PUS activities and their identified needs. In general, the researchers of Conacyt perceived public communication as very important. However, lack of time and of academic recognition stood out as determining factors in their low contribution to science popularization. We conclude that, to achieve a culture of Public Engagement in public communication of science and technology among R&D institutions, the Mexican Administration should address the above-mentioned unfavorable professional circumstances.

  9. Stand up and Speak Out: Professional Training Can Help Bridge the Science Communication Gap

    Science.gov (United States)

    Neeley, E.; Simler Smith, B.; Baron, N.

    2011-12-01

    Science and technology have become firmly entrenched in our daily lives, and as a society we depend on this advanced knowledge in order to maintain - and improve - our standard of living. At the same time, social media and other advanced tools have made it easier than ever to communicate scientific findings to a wide and diverse audience. Yet herein lies a paradox: evidence shows that scientific literacy among the general public remains frustratingly low. Why does this gap remain, given such a seemingly fertile climate for scientific literacy? The answer to this question is complex, but a historical lack of communications training and support for scientists is unquestionably a part of it. Effectively explaining research findings - and why they are important - to journalists, policymakers, and other non-scientists requires specific skills that aren't accounted for in most graduate programs. For decades, in fact, scientific institutions have made communications a very low priority. Some have even discouraged outreach for fear of backlash or out of reluctance to sacrifice research time. There are indications that the culture is shifting, however. The integration of formal, for-credit communications training into graduate curricula is one promising sign. Also, professional, extracurricular communications training is now readily available from a number of sources. COMPASS (the Communication Partnership for Science and the Sea) has pioneered this latter model for more than a decade, both independently and as the lead communication trainers for the prestigious Aldo Leopold Leadership Program. Working with some of the most accomplished marine and environmental scientists in North America and beyond, COMPASS has helped equip the community with the tools to make their science clear, compelling and relevant for non-scientist audiences. We have led communication workshops for scientists at all career levels - from beginning graduate students to tenured senior faculty. A key to

  10. Geography and Geographical Information Science: Interdisciplinary Integrators

    Science.gov (United States)

    Ellul, Claire

    2015-01-01

    To understand how Geography and Geographical Information Science (GIS) can contribute to Interdisciplinary Research (IDR), it is relevant to articulate the differences between the different types of such research. "Multidisciplinary" researchers work in a "parallel play" mode, completing work in their disciplinary work streams…

  11. Integration of Geospatial Science in Teacher Education

    Science.gov (United States)

    Hauselt, Peggy; Helzer, Jennifer

    2012-01-01

    One of the primary missions of our university is to train future primary and secondary teachers. Geospatial sciences, including GIS, have long been excluded from teacher education curriculum. This article explains the curriculum revisions undertaken to increase the geospatial technology education of future teachers. A general education class…

  12. Water Integration Project Science Strategies White Paper

    International Nuclear Information System (INIS)

    Alan K. Yonk

    2003-01-01

    This white paper has been prepared to document the approach to develop strategies to address Idaho National Engineering and Environmental Laboratory (INEEL) science and technology needs/uncertainties to support completion of INEEL Idaho Completion Project (Environmental Management [EM]) projects against the 2012 plan. Important Idaho Completion Project remediation and clean-up projects include the 2008 OU 10-08 Record of Decision, completion of EM by 2012, Idaho Nuclear Technology and Engineering Center Tanks, INEEL CERCLA Disposal Facility, and the Radioactive Waste Management Complex. The objective of this effort was to develop prioritized operational needs and uncertainties that would assist Operations in remediation and clean-up efforts at the INEEL and develop a proposed path forward for the development of science strategies to address these prioritized needs. Fifteen needs/uncertainties were selected to develop an initial approach to science strategies. For each of the 15 needs/uncertainties, a detailed definition was developed. This included extracting information from the past interviews with Operations personnel to provide a detailed description of the need/uncertainty. For each of the 15 prioritized research and development needs, a search was performed to identify the state of the associated knowledge. The knowledge search was performed primarily evaluating ongoing research. The ongoing research reviewed included Environmental Systems Research Analysis, Environmental Management Science Program, Laboratory Directed Research and Development, Inland Northwest Research Alliance, United States Geological Survey, and ongoing Operations supported projects. Results of the knowledge search are documented as part of this document

  13. Water Integration Project Science Strategies White Paper

    Energy Technology Data Exchange (ETDEWEB)

    Alan K. Yonk

    2003-09-01

    This white paper has been prepared to document the approach to develop strategies to address Idaho National Engineering and Environmental Laboratory (INEEL) science and technology needs/uncertainties to support completion of INEEL Idaho Completion Project (Environmental Management [EM]) projects against the 2012 plan. Important Idaho Completion Project remediation and clean-up projects include the 2008 OU 10-08 Record of Decision, completion of EM by 2012, Idaho Nuclear Technology and Engineering Center Tanks, INEEL CERCLA Disposal Facility, and the Radioactive Waste Management Complex. The objective of this effort was to develop prioritized operational needs and uncertainties that would assist Operations in remediation and clean-up efforts at the INEEL and develop a proposed path forward for the development of science strategies to address these prioritized needs. Fifteen needs/uncertainties were selected to develop an initial approach to science strategies. For each of the 15 needs/uncertainties, a detailed definition was developed. This included extracting information from the past interviews with Operations personnel to provide a detailed description of the need/uncertainty. For each of the 15 prioritized research and development needs, a search was performed to identify the state of the associated knowledge. The knowledge search was performed primarily evaluating ongoing research. The ongoing research reviewed included Environmental Systems Research Analysis, Environmental Management Science Program, Laboratory Directed Research and Development, Inland Northwest Research Alliance, United States Geological Survey, and ongoing Operations supported projects. Results of the knowledge search are documented as part of this document.

  14. Integrating systems approaches into pharmaceutical sciences.

    NARCIS (Netherlands)

    Westerhoff, H.V.; Mosekilde, E.; Noe, C.; Clemensen, A.M.

    2008-01-01

    During the first week of December 2007, the European Federation for Pharmaceutical Sciences (EUFEPS) and BioSim, the major European Network of Excellence on Systems Biology, held a challenging conference on the use of mathematical models in the drug development process. More precisely, the purpose

  15. Effective Use of Social Media in Communicating Climate Science

    Science.gov (United States)

    Sinclair, P. W.

    2012-12-01

    The internet and social media have been a critical vector for misinformation on climate change. Scientists have not always been proactive or effective in utilizing the medium to bring attention to the best science, to correct misinformation and overcome urban myths. Similarly, mainstream journalists have been handicapped in dealing with the wide open nature of the medium, and often muted by editorial concerns or budget restrictions. Independent communicators who are highly motivated can make inroads in this area by using the internet's immediacy and connectivity to consistently connect viewers and readers to reliable information. Over the last 4 years, I have developed a series of you tube videos, made deliberately provocative to engage the internet's confrontational culture, but carefully crafted to bring the best science into the freewheeling community. In doing so, I have won the confidence of leading climate scientists, and in some cases assisted them in clarifying their message. This presentation will share simple tips, useful practices, and effective strategies for making complex material more clear and user friendly, and help scientists better convey the stories hidden in their data.

  16. Students Explaining Science—Assessment of Science Communication Competence

    Science.gov (United States)

    Kulgemeyer, Christoph; Schecker, Horst

    2013-12-01

    Science communication competence (SCC) is an important educational goal in the school science curricula of several countries. However, there is a lack of research about the structure and the assessment of SCC. This paper specifies the theoretical framework of SCC by a competence model. We developed a qualitative assessment method for SCC that is based on an expert-novice dialog: an older student (explainer, expert) explains a physics phenomenon to a younger peer (addressee, novice) in a controlled test setting. The explanations are video-recorded and analysed by qualitative content analysis. The method was applied in a study with 46 secondary school students as explainers. Our aims were (a) to evaluate whether our model covers the relevant features of SCC, (b) to validate the assessment method and (c) to find characteristics of addressee-adequate explanations. A performance index was calculated to quantify the explainers' levels of competence on an ordinal scale. We present qualitative and quantitative evidence that the index is adequate for assessment purposes. It correlates with results from a written SCC test and a perspective taking test (convergent validity). Addressee-adequate explanations can be characterized by use of graphical representations and deliberate switches between scientific and everyday language.

  17. The Integration of Mathematics in Middle School Science: Student and Teacher Impacts Related to Science Achievement and Attitudes towards Integration

    Science.gov (United States)

    McHugh, Luisa

    2016-01-01

    Contemporary research has suggested that in order for students to compete globally in the 21st century workplace, pedagogy must shift to include the integration of science and mathematics, where teachers effectively incorporate the two disciplines seamlessly. Mathematics facilitates a deeper understanding of science concepts and has been linked to…

  18. Glacial hazards: communicating the science and managing the risk

    Science.gov (United States)

    Reynolds, J. M.

    2009-04-01

    these scientific applications. Communicating the science to students and trying to excite them to the fun of applying these scientific disciplines in the field are important as part of science outreach. It is also important to communicate the science to those in government (local and national) within those countries affected by such hazards and to international funding agencies. There are two issues here: (a) using the media to a positive effect without alarming vulnerable and sensitive communities, and (b) providing the appropriate authorities with the necessary technical information about the hazards, their potential effects if catastrophe strikes, and how to manage the risk in an effective and timely fashion. For (a) where this is not handled correctly, the media are still ever too keen to headline potential catastrophes and unwittingly cause alarm among local communities. The so-called Palcacocha fiasco in the Cordillera Blanca, Peru, in April 2003 and the Imja Tsho media flurry of May 2008 in Nepal are but two recent examples. For (b) there needs to be a programme of interaction through workshops between the scientific community and key stakeholders in affected countries. Where these have been undertaken, such as in Bhutan, Nepal and Peru, the outcomes have been extremely productive and beneficial. However, much remains to be done in ensuring that authorities and funding agencies, for example, are aware of existing international guidelines on the assessment of glacial hazards that use objective methodologies, such as those funded by the British Government and published in 2003 (see www.geologyuk.com/mountain_ hazards_group/dfid.htm from which the guidelines can be downloaded in PDF format). Similar workshops, for example, are also being developed separately in Austria by the Glacier and Permafrost Hazard (GAPHAZ) Working Group and in Bhutan by the UNDP.

  19. Exploring Art and Science Integration in an Afterschool Program

    Science.gov (United States)

    Bolotta, Alanna

    Science, technology, engineering, arts and math (STEAM) education integrates science with art, presenting a unique and interesting opportunity to increase accessibility in science for learners. This case study examines an afterschool program grounded in art and science integration. Specifically, I studied the goals of the program, it's implementation and the student experience (thinking, feeling and doing) as they participated in the program. My findings suggest that these programs can be powerful methods to nurture scientific literacy, creativity and emotional development in learners. To do so, this program made connections between disciplines and beyond, integrated holistic teaching and learning practices, and continually adapted programming while also responding to challenges. The program is therefore specially suited to engage the heads, hands and hearts of learners, and can make an important contribution to their learning and development. To conclude, I provide some recommendations for STEAM implementation in both formal and informal learning settings.

  20. A mars communication constellation for human exploration and network science

    Science.gov (United States)

    Castellini, Francesco; Simonetto, Andrea; Martini, Roberto; Lavagna, Michèle

    2010-01-01

    This paper analyses the possibility of exploiting a small spacecrafts constellation around Mars to ensure a complete and continuous coverage of the planet, for the purpose of supporting future human and robotic operations and taking advantage of optical transmission techniques. The study foresees such a communications mission to be implemented at least after 2020 and a high data-rate requirement is imposed for the return of huge scientific data from massive robotic exploration or to allow video transmissions from a possible human outpost. In addition, the set-up of a communication constellation around Mars would give the opportunity of exploiting this multi-platform infrastructure to perform network science, that would largely increase our knowledge of the planet. The paper covers all technical aspects of a feasibility study performed for the primary communications mission. Results are presented for the system trade-offs, including communication architecture, constellation configuration and transfer strategy, and the mission analysis optimization, performed through the application of a multi-objective genetic algorithm to two models of increasing difficulty for the low-thrust trajectory definition. The resulting communication architecture is quite complex and includes six 530 kg spacecrafts on two different orbital planes, plus one redundant unit per plane, that ensure complete coverage of the planet’s surface; communications between the satellites and Earth are achieved through optical links, that allow lower mass and power consumption with respect to traditional radio-frequency technology, while inter-satellite links and spacecrafts-to-Mars connections are ensured by radio transmissions. The resulting data-rates for Earth-Mars uplink and downlink, satellite-to-satellite and satellite-to-surface are respectively 13.7 Mbps, 10.2 Mbps, 4.8 Mbps and 4.3 Mbps, in worst-case. Two electric propulsion modules are foreseen, to be placed on a C3˜0 escape orbit with two

  1. Evaluating quality of patient care communication in integrated care settings: a mixed methods apporach

    NARCIS (Netherlands)

    Gulmans, J.; Gulmans, J.; Vollenbroek-Hutten, Miriam Marie Rosé; van Gemert-Pijnen, Julia E.W.C.; van Harten, Willem H.

    2007-01-01

    Background. Owing to the involvement of multiple professionals from various institutions, integrated care settings are prone to suboptimal patient care communication. To assure continuity, communication gaps should be identified for targeted improvement initiatives. However, available assessment

  2. INTEGRATION OF BUSINESS, EDUCATION AND SCIENCE AT THE REGIONAL LEVEL FOR IMPLEMENTING THE NATIONAL TECHNOLOGICAL INITIATIVE

    Directory of Open Access Journals (Sweden)

    Innara Lyapina

    2018-01-01

    Full Text Available Current world affairs show that the post-industrial stage of development of all mature world powers’ economies is followed by creation of a new development paradigm, which is based on the economy of knowledge, science achievements, innovations, global information and communication systems, and which leads to innovative economy formation. In the context of the national innovation economy formation in the Russian Federation, prerequisites are created for integrating the efforts of business, science and education representatives to develop, produce and market high-tech products which have significant economic or social potential. And this is not only the task announced by the Russian government, but also a natural process in the country’s economy, which contributes to the increase in the integration participants’ efficiency. The result of such integrated interaction of education, science and business consists in a synergistic effect through formation of an interactive cooperation model that involves the active use of combined knowledge, ideas, technologies and other resources during innovative projects implementation. At the same time, integration processes are diverse, complex and occur in each case taking into account the integrating parties’ activity specifics. Within this framework, the goal of the research is to characterize the impact of the education, science and business integration process, on the national technological initiative implementation in the country on the whole and to study the integrating experience of these entities at the regional level. In the course of the research, the stages of the Russian national innovation economy formation process have been studied; the role of education, science and business in the National Technological Initiative implementation has been characterized; it’s been proved that educational institutions are the key link in the integration process in the chain “education – science

  3. A MODEL FOR INTEGRATED SOFTWARE TO IMPROVE COMMUNICATION POLICY IN DENTAL TECHNICAL LABS

    Directory of Open Access Journals (Sweden)

    Minko M. Milev

    2017-06-01

    Full Text Available Introduction: Integrated marketing communications (IMC are all kinds of communications between organisations and customers, partners, other organisations and society. Aim: To develop and present an integrated software model, which can improve the effectiveness of communications in dental technical services. Material and Methods: The model of integrated software is based on recommendations of a total of 700 respondents (students of dental technology, dental physicians, dental technicians and patients of dental technical laboratories in Northeastern Bulgaria. Results and Discussion: We present the benefits of future integrated software to improve the communication policy in the dental technical laboratory that meets the needs of fast cooperation and well-built communicative network between dental physicians, dental technicians, patients and students. Conclusion: The use of integrated communications could be a powerful unified approach to improving the communication policy between all players at the market of dental technical services.

  4. Mapping science communication scholarship in China: Content analysis on breadth, depth and agenda of published research.

    Science.gov (United States)

    Xu, Linjia; Huang, Biaowen; Wu, Guosheng

    2015-11-01

    This study attempted to illuminate the cause and relation between government, scholars, disciplines, and societal aspects, presenting data from a content analysis of published research with the key word "science communication" (Symbol: see text) in the title or in the key words, including academic papers published in journals and dissertations from the China National Knowledge Infrastructure database. Of these, 572 articles were coded using categories that identified science topics, theory, authorship, and methods used in each study to examine the breadth and depth that Science Communication has achieved since its inception in China. This study explored the dominance of History and Philosophy of Science scholars rather than Communication scholars. We also explored how science communication research began from theories and concepts instead of science report analysis and the difficulties of the shift from public understanding of science to public engagement in China. © The Author(s) 2015.

  5. The integration of Information and Communication Technology into medical practice.

    Science.gov (United States)

    Lupiáñez-Villanueva, Francisco; Hardey, Michael; Torrent, Joan; Ficapal, Pilar

    2010-07-01

    To identify doctors' utilization of ICT; to develop and characterise a typology of doctors' utilization of ICT and to identify factors that can enhance or inhibit the use of these technologies within medical practice. An online survey of the 16,531 members of the Physicians Association of Barcelona who had a registered email account in 2006 was carried out. Factor analysis, cluster analysis and binomial logit model were undertaken. Multivariate statistics analysis of the 2199 responses obtained revealed two profiles of adoption of ICT. The first profile (38.61% of respondents) represents those doctors who place high emphasis on ICT within their practice. This group is thus referred to as 'integrated doctors'. The second profile (61.39% of respondents) represents those doctors who make less use of ICT so are consequently labelled 'non-integrated doctors'. From the statistical modelling, it was observed that an emphasis on international information; emphasis on ICT for research and medical practice; emphasis on information systems to consult and prescribe; undertaking teaching/research activities; a belief that the use of the Internet improved communication with patients and practice in both public and private health organizations play a positive and significant role in the probability of being an 'integrated doctor'. The integration of ICT within medical practice cannot be adequately understood and appreciated without examining how doctors are making use of ICT within their own practice, organizational contexts and the opportunities and constraints afforded by institutional, professional and patient expectations and demands. 2010 Elsevier Ireland Ltd. All rights reserved.

  6. Integrating technology into radiologic science education.

    Science.gov (United States)

    Wertz, Christopher Ira; Hobbs, Dan L; Mickelsen, Wendy

    2014-01-01

    To review the existing literature pertaining to the current learning technologies available in radiologic science education and how to implement those technologies. Only articles from peer-reviewed journals and scholarly reports were used in the research for this review. The material was further restricted to those articles that emphasized using new learning technologies in education, with a focus on radiologic science education. Teaching in higher education is shifting from a traditional classroom-based lecture format to one that incorporates new technologies that allow for more varied and diverse educational models. Radiologic technology educators must adapt traditional education delivery methods to incorporate current technologies. Doing so will help engage the modern student in education in ways in which they are already familiar. As students' learning methods change, so must the methods of educational delivery. The use of new technologies has profound implications for education. If implemented properly, these technologies can be effective tools to help educators.

  7. Integrated Science Assessment (ISA) for Sulfur Oxides ...

    Science.gov (United States)

    This draft document provides EPA’s evaluation and synthesis of the most policy-relevant science related to the health effects of sulfur oxides. When final, it will provide a critical part of the scientific foundation for EPA’s decision regarding the adequacy of the current primary (health-based) National Ambient Air Quality Standard (NAAQS) for sulfur dioxide. The references considered for inclusion in or cited in the external review draft ISA are available at https://hero.epa.gov/hero/sulfur-oxides. The intent of the ISA, according to the CAA, is to “accurately reflect the latest scientific knowledge expected from the presence of [a] pollutant in ambient air” (U.S. Code, 1970a, 1970b). It includes an assessment of scientific research from atmospheric sciences, exposure sciences, dosimetry, mode of action, animal and human toxicology, and epidemiology. Key information and judgments formerly found in the Air Quality Criteria Documents (AQCDs) for sulfur oxides (SOx) are included; Annexes provide additional details supporting the ISA. Together, the ISA and Annexes serve to update and revise the last SOx ISA which was published in 2008.

  8. A New Era of Science Education: Science Teachers' Perceptions and Classroom Practices of Science, Technology, Engineering, and Mathematics (STEM) Integration

    Science.gov (United States)

    Wang, Hui-Hui

    Quality STEM education is the key in helping the United States maintain its lead in global competitiveness and in preparing for new economic and security challenges in the future. Policymakers and professional societies emphasize STEM education by legislating the addition of engineering standards to the existing science standards. On the other hand, the nature of the work of most STEM professionals requires people to actively apply STEM knowledge to make critical decisions. Therefore, using an integrated approach to teaching STEM in K-12 is expected. However, science teachers encounter numerous difficulties in adapting the new STEM integration reforms into their classrooms because of a lack of knowledge and experience. Therefore, high quality STEM integration professional development programs are an urgent necessity. In order to provide these high quality programs, it is important to understand teachers' perceptions and classroom practices regarding STEM integration. A multiple-case study was conducted with five secondary school science teachers in order to gain a better understanding of teachers' perceptions and classroom practices in using STEM integration. This study addresses the following research questions: 1) What are secondary school science teachers' practices of STEM integration? 2) What are secondary science teachers' overall perceptions of STEM integration? and 3) What is the connection between secondary science teachers' perceptions and understanding of STEM integration with their classroom practices? This research aims to explore teachers' perceptions and classroom practices in order to set up the baseline for STEM integration and also to determine STEM integration professional development best practices in science education. Findings from the study provide critical data for making informed decision about the direction for STEM integration in science education in K-12.

  9. Communicating Science; a collaborative approach through Art, Dance, Music and Science

    Science.gov (United States)

    Smart, Sarah-Jane; Mortimer, Hugh

    2016-04-01

    A collaborative approach to communicating our amazing science. RAL Space at the Rutherford Appleton Lab, has initiated a unique collaboration with a team of award-winning performing artists with the aim of making space science research engaging and accessible to a wide audience. The collaboration has two distinct but connected strands one of which is the development of a contemporary dance work inspired by solar science and including images and data from the Space Physics Division of STFC RAL Space. The work has been commissioned by Sadler's Wells, one of the world's leading dance venues. It will be created by choreographer Alexander Whitley, video artist Tal Rosner and composers Ella Spira and Joel Cadbury and toured throughout the UK and internationally by the Alexander Whitley Dance Company (AWDC). The work will come about through collaboration with the work of the scientists of RAL Space and in particular the SOHO, CDS and STEREO missions, taking a particular interest in space weather. Choreographer Alexander Whitley and composers Ella Spira and Joel Cadbury will take their inspiration from the images and data that are produced by the solar science within RAL Space. Video artist Tal Rosner will use these spectacular images to create an atmospheric backdrop to accompany the work, bringing the beauty and wonder of space exploration to new audiences. Funding for the creation and touring of the work will be sought from Arts Council England, the British Council, partner organisations, trusts and foundations and private donors.The world premiere of the work will take place at Sadler's Wells in June 2017. It will then tour throughout the UK and internationally to theatres, science conferences and outreach venues with the aim of bringing the work of STFC RAL Space and the science behind solar science and space weather to new audiences. An education programme will combine concepts of choreography and space science aimed at young people in year 5 Key Stage 2 and be

  10. Persuading Girls to Take Elective Physical Science Courses in High School: Who Are the Credible Communicators?

    Science.gov (United States)

    Koballa, Thomas R., Jr.

    1988-01-01

    Identifies communicators whom eighth-grade girls perceive as credible regarding reasons for taking elective physical science courses in high school. Finds that father, woman science teacher, mother, and boy high school student are ranked highly. Attributes associated with the communicators were classified as prestige, trustworthiness, similarity,…

  11. CURRENT DIRECTIONS OF RESEARCH IN INFORMATION- COMMUNICATION TECHNOLOGIES IN THE FIELD OF PEDAGOGICAL SCIENCE.

    Directory of Open Access Journals (Sweden)

    O.N. Spirin

    2010-11-01

    Full Text Available In the publication modern research areas of information-communication technologies in pedagogical science are identified. The basic requirements of the new passport for the specialty 13.00.10 - Information and Communication Technologies in Education are described. On this specialty the defence of the degree of doctor and candidate of pedagogical science may be carried out.

  12. In Science Communication, why does the Idea of a Public Deficit Always Return?

    DEFF Research Database (Denmark)

    Meyer, Gitte

    2016-01-01

    For centuries, science communication has been widely perceived, irrespective of context, as a didactic enterprise. That understanding does not accommodate a political category of science communication, featuring citizens on an equal footing – some of them scientists – who share responsibility...

  13. Teaching Scientists to Communicate: Evidence-Based Assessment for Undergraduate Science Education

    Science.gov (United States)

    Mercer-Mapstone, Lucy; Kuchel, Louise

    2015-01-01

    Communication skills are one of five nationally recognised learning outcomes for an Australian Bachelor of Science (BSc) degree. Previous evidence indicates that communication skills taught in Australian undergraduate science degrees are not developed sufficiently to meet the requirements of the modern-day workplace--a problem faced in the UK and…

  14. Identifying the Essential Elements of Effective Science Communication: What Do the Experts Say?

    Science.gov (United States)

    Bray, Belinda; France, Bev; Gilbert, John K.

    2012-01-01

    Experts in science communication were asked to identify the essential elements of a science communication course for post-graduate students. A Delphi methodology provided a framework for a research design that accessed their opinions and allowed them to contribute to, reflect on and identify 10 essential elements. There was a high level of…

  15. Measuring University Students' Perceived Self-Efficacy in Science Communication in Middle and High Schools

    Science.gov (United States)

    Chi, Shaohui; Liu, Xiufeng; Gardella, Joseph A.

    2016-01-01

    Service learning typically involves university students in teaching and learning activities for middle and high school students, however, measurement of university students' self-efficacy in science communication is still lacking. In this study, an instrument to measure university students' perceived self-efficacy in communicating science to…

  16. Student Perceptions of Communication Skills in Undergraduate Science at an Australian Research-Intensive University

    Science.gov (United States)

    Mercer-Mapstone, Lucy D.; Matthews, Kelly E.

    2017-01-01

    Higher education institutions globally are acknowledging the need to teach communication skills. This study used the Science Student Skills Inventory to gain insight into how science students perceive the development of communication skills across the degree programme. Responses were obtained from 635 undergraduate students enrolled in a Bachelor…

  17. Integration of quantum key distribution and private classical communication through continuous variable

    Science.gov (United States)

    Wang, Tianyi; Gong, Feng; Lu, Anjiang; Zhang, Damin; Zhang, Zhengping

    2017-12-01

    In this paper, we propose a scheme that integrates quantum key distribution and private classical communication via continuous variables. The integrated scheme employs both quadratures of a weak coherent state, with encrypted bits encoded on the signs and Gaussian random numbers encoded on the values of the quadratures. The integration enables quantum and classical data to share the same physical and logical channel. Simulation results based on practical system parameters demonstrate that both classical communication and quantum communication can be implemented over distance of tens of kilometers, thus providing a potential solution for simultaneous transmission of quantum communication and classical communication.

  18. Readiness and Acceptability of Information and Communication Technology Integration in Basic Education

    Directory of Open Access Journals (Sweden)

    CHARLIE P. NACARIO

    2014-02-01

    Full Text Available A research study was conducted to determine the readiness and acceptability of information and communication technology (ICT integration in six internet connected Public High Schools (ischools in Camarines Sur. It also aimed to determine the ICT knowledge, skills and attitude of faculty and students in ischools, ICT trainings and competencies of teachers and availability of ICT facilities in the schools and community. Purposive sampling was used in determining the respondents of the study and quantitative statistical tools such as frequency counts, percentage rates and weighted means were used in analyzing the data. Findings revealed that faculty and students in two out of the six schools were highly knowledgeable and highly skilled in ICT hardware and software components identification but only one school was found to be highly competent on ICT usage. All faculty members in one school integrated ICT in teaching English, Math, Science and TLE however, no school integrated ICT in Social Studies. The availability of ICT resources and the provision of initial ICT trainings to faculty and students in ischools contributed to ICT integration in teaching. The initial level of ICT integration in teaching is indicative of faculty and students’ readiness and acceptance of ICT tools in teaching-learning environment. Recommendations in the study were conduct of retraining courses on ICT; development of ICT-based teaching modules in Social Studies; conduct future studies that would test relationship between socio-demographic profile and ICT integration in teaching; and correlate ICT competencies of students in achievement tests in English, Math, and Science among ischools.

  19. Using design science and artificial intelligence to improve health communication: ChronologyMD case example.

    Science.gov (United States)

    Neuhauser, Linda; Kreps, Gary L; Morrison, Kathleen; Athanasoulis, Marcos; Kirienko, Nikolai; Van Brunt, Deryk

    2013-08-01

    This paper describes how design science theory and methods and use of artificial intelligence (AI) components can improve the effectiveness of health communication. We identified key weaknesses of traditional health communication and features of more successful eHealth/AI communication. We examined characteristics of the design science paradigm and the value of its user-centered methods to develop eHealth/AI communication. We analyzed a case example of the participatory design of AI components in the ChronologyMD project intended to improve management of Crohn's disease. eHealth/AI communication created with user-centered design shows improved relevance to users' needs for personalized, timely and interactive communication and is associated with better health outcomes than traditional approaches. Participatory design was essential to develop ChronologyMD system architecture and software applications that benefitted patients. AI components can greatly improve eHealth/AI communication, if designed with the intended audiences. Design science theory and its iterative, participatory methods linked with traditional health communication theory and methods can create effective AI health communication. eHealth/AI communication researchers, developers and practitioners can benefit from a holistic approach that draws from theory and methods in both design sciences and also human and social sciences to create successful AI health communication. Copyright © 2013 Elsevier Ireland Ltd. All rights reserved.

  20. The Model of Integrated Marketing Communication: Who has the Role to Influence Consumer Behaviour

    OpenAIRE

    Olimpia Elena Mihaela Oancea

    2015-01-01

    The purpose of this paper is proposes a theoretical framework to investigate the models of integrated marketing communication that can influence the consumer behaviour, and the development a model of integrated marketing communication. The research goals aim the following aspects: (a) The analyze of the IMC concept; (b) Identifying and analyzing the main models of integrated marketing communication that can influence the consumer behaviour; (c) Identifying the variables that wi...

  1. A web-based communication system for integrated care in cerebral palsy: experienced contribution to parent-professional communication

    NARCIS (Netherlands)

    Gulmans, Jitske; Vollenbroek-Hutten, Miriam Marie Rosé; van Gemert-Pijnen, Julia E.W.C.; van Harten, Wim H.; van Harten, Willem H.

    2012-01-01

    Introduction: to improve communication in the integrated care setting of children with cerebral palsy, we developed a web-based system for parent-professional and inter-professional communication. The present study aimed to evaluate parents' experiences regarding the system's contribution to their

  2. The lure of rationality: Why does the deficit model persist in science communication?

    Science.gov (United States)

    Simis, Molly J; Madden, Haley; Cacciatore, Michael A; Yeo, Sara K

    2016-05-01

    Science communication has been historically predicated on the knowledge deficit model. Yet, empirical research has shown that public communication of science is more complex than what the knowledge deficit model suggests. In this essay, we pose four lines of reasoning and present empirical data for why we believe the deficit model still persists in public communication of science. First, we posit that scientists' training results in the belief that public audiences can and do process information in a rational manner. Second, the persistence of this model may be a product of current institutional structures. Many graduate education programs in science, technology, engineering, and math (STEM) fields generally lack formal training in public communication. We offer empirical evidence that demonstrates that scientists who have less positive attitudes toward the social sciences are more likely to adhere to the knowledge deficit model of science communication. Third, we present empirical evidence of how scientists conceptualize "the public" and link this to attitudes toward the deficit model. We find that perceiving a knowledge deficit in the public is closely tied to scientists' perceptions of the individuals who comprise the public. Finally, we argue that the knowledge deficit model is perpetuated because it can easily influence public policy for science issues. We propose some ways to uproot the deficit model and move toward more effective science communication efforts, which include training scientists in communication methods grounded in social science research and using approaches that engage community members around scientific issues. © The Author(s) 2016.

  3. The Complexity Paradigm for Studying Human Communication: A Summary and Integration of Two Fields

    Directory of Open Access Journals (Sweden)

    John Sherry

    2015-01-01

    Full Text Available This popular quote from Hamlet might be recast for the field of communication as “There are more things in science than are dreamt of in our philosophies”. This article will review several new and strange ideas from complexity science about how the natural world is organized and how we can go about researching it. These strange ideas, (e.g., deterministic, but unpredictable systems resonate with many communication phenomena that our field has traditionally had difficulty studying. By reviewing these areas, we hope to add a new, compelling and useful way to think about science that goes beyond the current dominant philosophy of science employed in communication. Though the concepts reviewed here are difficult and often appear at odds with the dominant paradigm; they are not. Instead, this approach will facilitate research on problems of communication process and interaction that the dominant paradigm has struggled to study. Specifically, this article explores the question of process research in communication by reviewing three major paradigms of science and then delving more deeply into the most recent: complexity science. The article provides a broad overview of many of the major ideas in complexity science and how these ideas can be used to study many of the most difficult questions in communication science. It concludes with suggestions going forward for incorporating complexity science into communication.

  4. Strategic Communication and its Utility in Ecosystem Service Science

    Science.gov (United States)

    The field of Strategic Communication involves a focused effort to identify, develop, and present multiple types of communication media on a given subject. A Strategic Communication program recognizes the limitations of the most common communication models (primarily “one s...

  5. The Model of Integrated Marketing Communication: Who has the Role to Influence Consumer Behaviour

    Directory of Open Access Journals (Sweden)

    Olimpia Elena Mihaela Oancea

    2015-02-01

    Full Text Available The purpose of this paper is proposes a theoretical framework to investigate the models of integrated marketing communication that can influence the consumer behaviour, and the development a model of integrated marketing communication. The research goals aim the following aspects: (a The analyze of the IMC concept; (b Identifying and analyzing the main models of integrated marketing communication that can influence the consumer behaviour; (c Identifying the variables that will be included in the conceptual model of integrated marketing communication proposed. A review of the integrated marketing communication literature show the fact that were developed a series models of integrated marketing communication which has the role to influence the consumer buying behavior, but these not capture the correlation between the following factors: sociological variables, external stimuli, integrated marketing communication and consumer behavior. The method used was the secondary research in order to fulfill the research objectives established. The major result of this paper consists in proposing of a new conceptual model of integrated marketing communication that captures the correlation between external stimuli - sociological variables - integrated marketing communication - consumer behavior.

  6. How to be more attractive… when communicating science

    Science.gov (United States)

    Ocko, I.

    2015-12-01

    Let's face it; we live in a culture that is captivated by attractive things. Beautiful celebrities, sleek smartphones, fancy cars, high fashion, stunning architecture, and more. Research even shows that we pay more attention to people and objects we find attractive. This talk is about taking advantage of this reality by applying it to science communication; luring in an audience and keeping their attention is essential to effective knowledge transfer. When the material is presented in an attractive and engaging format, the audience, lay or even expert, is more interested and thus educated and informed.Visuals, in particular, are powerful communication tools, as they: transmit messages faster; improve comprehension; trigger emotions; increase a learner's attention; stick in long-term memory; motivate learners; and promote widespread sharing of content. Experts suggest that more than half of the U.S. public prefers to learn visually; 90% of information transmitted to the brain is visual; people are much more inclined to spend the time learning something if it is presented in a visual format; and visuals increase retention scores from 10% to 90% after three days of learning the material. One study even suggested that individuals respond markedly better to infographic messages than text-based messages regardless of their learning style or visual literacy. In 2012, Google Search scored the keyword "infographic" with the highest possible trend score of 100.Attractive visuals are an excellent and beneficial complement to presentations, blog posts, news articles, scientific articles, reports, and memos. While various challenges often inhibit scientists from incorporating visuals (time commitment, skillset, software, etc.)—thus leading to missed opportunities—there are many simple strategies that can be used to circumvent common obstacles.

  7. Communication of Science Plans in the Rosetta Mission

    Science.gov (United States)

    Schmidt, Albrecht; Grieger, Björn; Völk, Stefan

    2014-05-01

    Rosetta is a mission of the European Space Agency (ESA) to rendez-vous with comet Churyumov-Gerasimenko in mid-2014. The trajectories and their corresponding operations are both flexible and particularly complex. To make informed decisions among the many free parameters, novel ways to communicate operations to the community have been explored. To support science planning by communicating operational ideas and disseminating operational scenarios, the science ground segment makes use of Web-based visualisation technologies. To keep the threshold to analysing operations proposals as low as possible, various implementation techniques have been investigated. An important goal was to use the Web to make the content as accessible as possible. By adopting the recent standard WebGL and generating static pages of time-dependent three-dimensional views of the spacecraft as well as the corresponding field-of-views of instruments, directly from the operational and for-study files, users are given the opportunity to explore interactively in their Web browsers what is being proposed in addition to using the traditional file products and analysing them in detail. The scenes and animations can be viewed in any modern Web browser and be combined with other analyses. This is to facilitate verification and cross-validation of complex products, often done by comparing different independent analyses and studies. By providing different timesteps in animations, it is possible to focus on long-term planning or short-term planning without distracting the user from the essentials. This is particularly important since the information that can be displayed in a Web browser is somewhat related to data volume that can be transferred across the wire. In Web browsers, it is more challenging to do numerical calculations on demand. Since requests for additional data have to be passed through a Web server, they are more complex and also require a more complex infrastructure. The volume of data that

  8. Mind the Gap: Integrating Science and Policy Cultures and Practices

    Science.gov (United States)

    Lev, S. M.; Simon, I.

    2015-12-01

    A 2014 survey conducted by the Pew Research Center asked members of the American Association for the Advancement of Science about their support for active engagement in public policy debates. The survey found that 87% of the respondents supported scientists taking an active role in public policy debates about science and technology (S&T), but most believed that regulations related to areas like land use and clean air and water are not guided by the best science. Despite the demand for actionable scientific information by policy makers, these survey results underscore the gap that exists between the scientific and the public policy communities. There are fundamental differences that exist between the perspectives of these two groups, even within Federal S&T agencies that are required to balance the perspectives of the science and policy communities in order to fulfill their agency mission. In support of an ongoing agency effort to strengthen communication and interaction among staff, we led a Federal S&T agency office through an examination and comparison of goals, processes, external drivers, decision making, and timelines within their organization. This workshop activity provided an opportunity to identify the interdependence of science and policy, as well as the challenges to developing effective science-based policy solutions. The workshop featured strategies for achieving balanced science policy outcomes using examples from a range of Federal S&T agencies. The examples presented during the workshop illustrated best practices for more effective communication and interaction to resolve complex science policy issues. The workshop culminated with a group activity designed to give participants the opportunity to identify the challenges and apply best practices to real world science policy problems. Workshop examples and outcomes will be presented along with lessons learned from this agency engagement activity.

  9. On the Ocean, Communicating Science Through Radio Broadcasts

    Science.gov (United States)

    Daugherty, M.; Campbell, L.

    2016-02-01

    The outcomes of oceanic research are of critical importance to the general public. Communicating these results in a relatable and efficient manner however, is no simple task. To further the cause of scientific outreach done for the benefit of society, a weekly radio show was created at Texas A&M University, taking cutting edge research and translating it into applicable, interesting radio segments. The show, named "On the Ocean", was created by the Department of Oceanography to inform and entertain listeners of the general public on marine issues affecting their lives. On the Ocean is an effort to present high-level research without sacrificing the complexity of the science conducted. On the Ocean is a uniquely designed module with a systematic approach in teaching a new oceanographic concept each month. On the Ocean has a format of monthly topics with a two minute show each week. The first monthly installment is general, introducing the topic and its relevancy. The second and third shows are cause or effect, or possibly something very interesting the public would not already know. The fourth installment highlights how researchers study the topic, with the contributing professor's specific research methods emphasized. All shows are co-created with, and inspected for validity, by Texas A&M University professors, and edited for radio adaption by graduate students. In addition to airing on public broadcast radio to the College Station/Bryan TX area, the show also includes a globally accessible interactive website with podcasts, additional figures, and links to better elaborate on the material presented, as well as credit the contributing professors. The website also allows these professors the opportunity to present their research visually and link to their current work. Overall, On the Ocean is a new tool to deliver applicable science.

  10. 2017 International Conference on Space Science and Communication

    Science.gov (United States)

    2017-05-01

    Table of Content Preface 2017 International Conference on Space Science and Communication “Space Science for Sustainability” The present volume of the Journal of Physics: Conference Series represents contributions from participants of the 2017 International Conference on Space Science and Communication (IconSpace2017) held in Kuala Lumpur, Malaysia from May 3-5, 2017. The conference was organized by Space Science Centre (ANGKASA), Institute of Climate Change, Universiti Kebangsaan Malaysia (UKM) with a theme on “Space Science for Sustainability”. IconSpace2017 is the fifth series of conferences devoted to bringing researchers from around the world together to present and discuss their recent research results related to space science and communication, and also to provide an international platform for future research collaborations. This biennial international conference is an open forum where members in the field and others can meet in one place to discuss their current research findings. The technical program of this conference includes four keynote speakers, invited speakers, and the presentation of papers and poster. The track of the session includes Astrophysics and Astronomy, Atmospheric and Magnetospheric Sciences, Geoscience and Remote Sensing, Satellite and Communication Technology, and Interdisciplinary Space Science. Apart from the main conference, there will be a special talk on “Space Exploration & Updates” on 5 May 2017. More than 100 scientists and engineers from various academic, government, and industrial institutions in Europe, Asia, Australia, Africa, and the Americas attended the conference. The papers for this conference were selected after a rigorous review process. The papers were all evaluated by international and local reviewers and at least two reviewers were required to evaluate each paper. We should like to offer our thanks for the professionalism of the organizing committee, authors, reviewers, and volunteers deserve much

  11. 2017 International Conference on Space Science and Communication

    International Nuclear Information System (INIS)

    2017-01-01

    Table of Content Preface 2017 International Conference on Space Science and Communication “Space Science for Sustainability” The present volume of the Journal of Physics: Conference Series represents contributions from participants of the 2017 International Conference on Space Science and Communication (IconSpace2017) held in Kuala Lumpur, Malaysia from May 3-5, 2017. The conference was organized by Space Science Centre (ANGKASA), Institute of Climate Change, Universiti Kebangsaan Malaysia (UKM) with a theme on “Space Science for Sustainability”. IconSpace2017 is the fifth series of conferences devoted to bringing researchers from around the world together to present and discuss their recent research results related to space science and communication, and also to provide an international platform for future research collaborations. This biennial international conference is an open forum where members in the field and others can meet in one place to discuss their current research findings. The technical program of this conference includes four keynote speakers, invited speakers, and the presentation of papers and poster. The track of the session includes Astrophysics and Astronomy, Atmospheric and Magnetospheric Sciences, Geoscience and Remote Sensing, Satellite and Communication Technology, and Interdisciplinary Space Science. Apart from the main conference, there will be a special talk on “Space Exploration and Updates” on 5 May 2017. More than 100 scientists and engineers from various academic, government, and industrial institutions in Europe, Asia, Australia, Africa, and the Americas attended the conference. The papers for this conference were selected after a rigorous review process. The papers were all evaluated by international and local reviewers and at least two reviewers were required to evaluate each paper. We should like to offer our thanks for the professionalism of the organizing committee, authors, reviewers, and volunteers deserve much

  12. The public communication of science in public health graduate programs in Brazil: From the coordinators' perspective

    Science.gov (United States)

    Teixeira, C. A.; Gallo, P. R.

    2014-12-01

    Introduction - The elaboration process of public policies for science and technology in knowledge societies should include not only experts, but all society members. There are studies on lay people's perception of science and technology. However, what is the scientists' perspective on public communication of science? Objectives - To describe and characterize the concepts that coordinators of Brazilian public health graduate programs have about public communication of science. Methods - This is an analytical and descriptive report of an exploratory research (doctoral study). The answers of fifty-one coordinators to two questionnaires were submitted for content analysis. The categories were transformed into variables that allowed the data processing by the Hiérarchique Classificatoire et Cohésitive (CHIC®) software. Results - Similarity analysis strongly suggested (0,99) that coordinators understand public communication as a communication directed to academic peers and students, also as a form of participation in scientific events and communication by scientific papers. Likewise, the implication analysis suggested a strong implication (0,98) between scientific communication understood as public communication. Conclusion - The notion of public communication of science as a social right and as a commitment and responsibility of researchers and research centers is not explicitly present in the narrative of the coordinators, although in general the coordinators conceive it as a relevant activity. This study thus contributes to a reflection on the role of scientists, researchers and research centers in public communication of science and technology.

  13. Science communication: a career where PhDs can make a difference

    OpenAIRE

    Irion, Robert

    2015-01-01

    Among careers for biologists with PhDs, science communication is one of the most diverse and rewarding pathways. Myriad options exist, from traditional journalism to new media, from writing for specialists to working in public outreach. Textbooks, mass-market books, and freelance writing that combines many of these pursuits are all viable choices. Communicating about science allows researchers to step away from the minutiae of a subdiscipline and to once again explore the breadth of science m...

  14. An Integrated Science Glovebox for the Gateway Habitat

    Science.gov (United States)

    Calaway, M. J.; Evans, C. A.; Garrison, D. H.; Bell, M. S.

    2018-01-01

    Next generation habitats for deep space exploration of cislunar space, the Moon, and ultimately Mars will benefit from on-board glovebox capability. Such a glovebox facility will maintain sample integrity for a variety of scientific endeavors whether for life science, materials science, or astromaterials. Glovebox lessons learned from decades of astromaterials curation, ISS on-board sample handling, and robust analog missions provide key design and operational factors for inclusion in on-going habitat development.

  15. Crafting interactivity for stakeholder engagement: transforming assumptions about communication in science and policy.

    Science.gov (United States)

    Aakhus, Mark

    2011-11-01

    The International Radiation Protection Association's guiding principles for stakeholder engagement focus on fostering, facilitating, and enabling interaction among stakeholders that is inclusive and fosters competent decision making. Implicit in these standards is a call to cultivate knowledge and competence in designing communication for stakeholder engagement among radiation protection professionals. Communication as design is an approach to risk communication in science and policy that differs from, yet complements, the more well-known communication practices of informing and persuading. Design focuses on the recurring practical problem faced by professionals in making communication possible among stakeholders where it has otherwise been difficult, impossible, or even unimagined. The knowledge and competence associated with design involves principles for crafting interactivity across a variety of mediated and non-mediated encounters among stakeholders. Risk communication can be improved by cultivating expertise in scalable communication design that embraces the demands of involvement without abandoning the need for competence in science and policy communication.

  16. Understanding the Language Demands on Science Students from an Integrated Science and Language Perspective

    Science.gov (United States)

    Seah, Lay Hoon; Clarke, David John; Hart, Christina Eugene

    2014-01-01

    This case study of a science lesson, on the topic thermal expansion, examines the language demands on students from an integrated science and language perspective. The data were generated during a sequence of 9 lessons on the topic of "States of Matter" in a Grade 7 classroom (12-13 years old students). We identify the language demands…

  17. Communicating uncertainties in earth sciences in view of user needs

    Science.gov (United States)

    de Vries, Wim; Kros, Hans; Heuvelink, Gerard

    2014-05-01

    Uncertainties are inevitable in all results obtained in the earth sciences, regardless whether these are based on field observations, experimental research or predictive modelling. When informing decision and policy makers or stakeholders, it is important that these uncertainties are also communicated. In communicating results, it important to apply a "Progressive Disclosure of Information (PDI)" from non-technical information through more specialised information, according to the user needs. Generalized information is generally directed towards non-scientific audiences and intended for policy advice. Decision makers have to be aware of the implications of the uncertainty associated with results, so that they can account for it in their decisions. Detailed information on the uncertainties is generally intended for scientific audiences to give insight in underlying approaches and results. When communicating uncertainties, it is important to distinguish between scientific results that allow presentation in terms of probabilistic measures of uncertainty and more intrinsic uncertainties and errors that cannot be expressed in mathematical terms. Examples of earth science research that allow probabilistic measures of uncertainty, involving sophisticated statistical methods, are uncertainties in spatial and/or temporal variations in results of: • Observations, such as soil properties measured at sampling locations. In this case, the interpolation uncertainty, caused by a lack of data collected in space, can be quantified by e.g. kriging standard deviation maps or animations of conditional simulations. • Experimental measurements, comparing impacts of treatments at different sites and/or under different conditions. In this case, an indication of the average and range in measured responses to treatments can be obtained from a meta-analysis, summarizing experimental findings between replicates and across studies, sites, ecosystems, etc. • Model predictions due to

  18. Climate adaptation policy, science and practice - Lessons for communication

    Science.gov (United States)

    Wolf, Johanna

    2017-04-01

    In climate change adaptation research, policy, and practice, institutional culture produces distinct conceptualizations of adaptation, which in turn affect how adaptation work is undertaken. This study examines institutional culture as the four domains of norms, values, knowledge, and beliefs that are held by adaptation scientists, policy- and decision-makers, and practitioners in Western Canada. Based on 31 semi-structured interviews, this article traces the ways in which these four domains interact, intersect, converge, and diverge among scientists, policy- and decision-makers, and practitioners. By exploring the knowledge, backgrounds, goals, approaches, assumptions, and behaviours of people working in adaptation, these interviews map the ways in which institutional culture shapes adaptation work being carried out by local, provincial, and federal governments, nongovernmental organizations, and an international community of scientists (including Canadian scientists). Findings suggest that institutional culture both limits and enables adaptation actions for these actors in important ways, significantly influencing how climate change adaptation is being planned for, and carried out on the ground. As a result, this paper asserts that there is an urgent need to better understand the role that institutional culture plays in order to advance climate change adaptation, both now and in the future. Important lessons for communicating about climate science, climate impacts and adaptation will be presented.

  19. Toward High-Performance Communications Interfaces for Science Problem Solving

    Science.gov (United States)

    Oviatt, Sharon L.; Cohen, Adrienne O.

    2010-12-01

    From a theoretical viewpoint, educational interfaces that facilitate communicative actions involving representations central to a domain can maximize students' effort associated with constructing new schemas. In addition, interfaces that minimize working memory demands due to the interface per se, for example by mimicking existing non-digital work practice, can preserve students' attentional focus on their learning task. In this research, we asked the question: What type of interface input capabilities provide best support for science problem solving in both low- and high- performing students? High school students' ability to solve a diverse range of biology problems was compared over longitudinal sessions while they used: (1) hardcopy paper and pencil (2) a digital paper and pen interface (3) pen tablet interface, and (4) graphical tablet interface. Post-test evaluations revealed that time to solve problems, meta-cognitive control, solution correctness, and memory all were significantly enhanced when using the digital pen and paper interface, compared with tablet interfaces. The tangible pen and paper interface also was the only alternative that significantly facilitated skill acquisition in low-performing students. Paradoxically, all students nonetheless believed that the tablet interfaces provided best support for their performance, revealing a lack of self-awareness about how to use computational tools to best advantage. Implications are discussed for how pen interfaces can be optimized for future educational purposes, and for establishing technology fluency curricula to improve students' awareness of the impact of digital tools on their performance.

  20. Integrated Science Assessment (ISA) of Ozone and Related ...

    Science.gov (United States)

    EPA announced the availability of the final report, Integrated Science Assessment of Ozone and Related Photochemical Oxidants. This document represents a concise synthesis and evaluation of the most policy-relevant science and will ultimately provide the scientific bases for EPA’s decision regarding the adequacy of the current national ambient air quality standards for ozone to protect human health, public welfare, and the environment. Critical evaluation and integration of the evidence on health and environmental effects of ozone to provide scientific support for the review of the NAAQS for ozone.

  1. Crisis and emergency risk communication as an integrative model.

    Science.gov (United States)

    Reynolds, Barbara; W Seeger, Matthew

    2005-01-01

    This article describes a model of communication known as crisis and emergency risk communication (CERC). The model is outlined as a merger of many traditional notions of health and risk communication with work in crisis and disaster communication. The specific kinds of communication activities that should be called for at various stages of disaster or crisis development are outlined. Although crises are by definition uncertain, equivocal, and often chaotic situations, the CERC model is presented as a tool health communicators can use to help manage these complex events.

  2. Simulating Earthquakes for Science and Society: Earthquake Visualizations Ideal for use in Science Communication and Education

    Science.gov (United States)

    de Groot, R.

    2008-12-01

    The Southern California Earthquake Center (SCEC) has been developing groundbreaking computer modeling capabilities for studying earthquakes. These visualizations were initially shared within the scientific community but have recently gained visibility via television news coverage in Southern California. Computers have opened up a whole new world for scientists working with large data sets, and students can benefit from the same opportunities (Libarkin & Brick, 2002). For example, The Great Southern California ShakeOut was based on a potential magnitude 7.8 earthquake on the southern San Andreas fault. The visualization created for the ShakeOut was a key scientific and communication tool for the earthquake drill. This presentation will also feature SCEC Virtual Display of Objects visualization software developed by SCEC Undergraduate Studies in Earthquake Information Technology interns. According to Gordin and Pea (1995), theoretically visualization should make science accessible, provide means for authentic inquiry, and lay the groundwork to understand and critique scientific issues. This presentation will discuss how the new SCEC visualizations and other earthquake imagery achieve these results, how they fit within the context of major themes and study areas in science communication, and how the efficacy of these tools can be improved.

  3. Science Teachers’ Pedagogical Content Knowledge and Integrated Approach

    Science.gov (United States)

    Adi Putra, M. J.; Widodo, A.; Sopandi, W.

    2017-09-01

    The integrated approach refers to the stages of pupils’ psychological development. Unfortunately, the competences which are designed into the curriculum is not appropriate with the child development. This Manuscript presents PCK (pedagogical content knowledge) of teachers who teach science content utilizing an integrated approach. The data has been collected by using CoRe, PaP-eR, and interviews from six elementary teachers who teach science. The paper informs that high and stable teacher PCKs have an impact on how teachers present integrated teaching. Because it is influenced by the selection of important content that must be submitted to the students, the depth of the content, the reasons for choosing the teaching procedures and some other things. So for teachers to be able to integrate teaching, they should have a balanced PCK.

  4. Integrating Facebook in Upper Secondary Biology Instruction: A Case Study of Students' Situational Interest and Participation in Learning Communication

    Science.gov (United States)

    Dohn, Niels Bonderup; Dohn, Nina Bonderup

    2017-12-01

    The sciences are often perceived by students as irrelevant as they do not see the content of science as related to their daily lives. Web 2.0-mediated activities are characterized by user-driven content production, collaboration, and multi-way communication. It has been proposed that employing Web 2.0 in educational activities will promote richer opportunities for making learning personally meaningful, collaborative, and socially relevant. Since Facebook is already in use among youths, it potentially provides a communicative link between educational content and students' lives. The present study was conducted as a case study to provide an inductive, explorative investigation of whether and how the integration of Facebook into upper secondary biology can affect interest in biology and participation in learning communication. The results indicate that the coupling of formal and informal communication practices on Facebook serves to maintain interest and open up new learning possibilities while at the same time creating barriers to communication. These barriers are due to distractions, ethical issues, and a certain depreciation of the activities ensuing from the everydayness of Facebook as a communication platform. In conclusion, use of Facebook as an educational platform is not clearly good or bad.

  5. A comparative study on communication structures of Chinese journals in the social sciences

    NARCIS (Netherlands)

    Zhou, P.; Su, X.; Leydesdorff, L.

    2010-01-01

    We argue that the communication structures in the Chinese social sciences have not yet been sufficiently reformed. Citation patterns among Chinese domestic journals in three subject areas—political science and Marxism, library and information science, and economics—are compared with their

  6. Swiss Life Sciences - a science communication project for both schools and the wider public led by the foundation Science et Cité.

    Science.gov (United States)

    Röthlisberger, Michael

    2012-01-01

    The foundation Science et Cité was founded 1998 with the aim to inform the wider Swiss public about current scientific topics and to generate a dialogue between science and society. Initiated as an independent foundation by the former State Secretary for Science and Research, Dr. Charles Kleiber, Science et Cité is now attached to the Swiss Academies of Arts and Sciences as a competence center for dialogue with the public. Due to its branches in all language regions of the country, the foundation is ideally suited to initiate and implement communication projects on a nationwide scale. These projects are subdivided into three categories: i) science communication for children/adolescents, ii) establishing a dialogue between science and the wider public, and iii) conducting the role of a national center of competence and networking in science communication. Swiss Life Sciences is a project that fits into all of these categories: a year-round program for schools is complemented with an annual event for the wider public. With the involvement of most of the major Swiss universities, the Swiss National Science Foundation, the foundation Gen Suisse and many other partners, Swiss Life Sciences also sets an example of national networking within the science communication community.

  7. Representing clinical communication knowledge through database management system integration.

    Science.gov (United States)

    Khairat, Saif; Craven, Catherine; Gong, Yang

    2012-01-01

    Clinical communication failures are considered the leading cause of medical errors [1]. The complexity of the clinical culture and the significant variance in training and education levels form a challenge to enhancing communication within the clinical team. In order to improve communication, a comprehensive understanding of the overall communication process in health care is required. In an attempt to further understand clinical communication, we conducted a thorough methodology literature review to identify strengths and limitations of previous approaches [2]. Our research proposes a new data collection method to study the clinical communication activities among Intensive Care Unit (ICU) clinical teams with a primary focus on the attending physician. In this paper, we present the first ICU communication instrument, and, we introduce the use of database management system to aid in discovering patterns and associations within our ICU communications data repository.

  8. Gaining competitive advantage in the gas boilers market of Vojvodina through integrated marketing communications

    Directory of Open Access Journals (Sweden)

    Jovičić Dragoljub

    2015-01-01

    Full Text Available Since the appearance of marketing and implementation of marketing concept in practice, the importance of the marketing mix, through which organizations adapt their offer to targeted customer segments, was emphasized . Regardless of the fact that the product is commonly referred to as the basic (key instrument of the marketing mix, in the last ten years, due to the rapid and strong development of science, technology, especially information technology, business and society in general, integrated marketing communications (IMK are becoming increasingly important, without which organizations can not even begin, or end, any significant marketing activity. In this context, the aim of the authors of this study was to investigate the importance of integrated marketing communications on the placement of gas boilers, i.e. on the market share of individual producers in the market of Vojvodina, which also represents the basic hypothesis of the research. Research results confirmed the basic hypothesis as well as an extraordinary influence of IMK to the market share of producers in the placement of gas boilers. Supplementary hypothesis was not confirmed, advertising is not a key promotional instrument. Thanks to the specific characteristics, primarily the high technical complexity of gas boilers, a key promotional instrument are education and training of sales and installation staff in the marketing channels, which operate on the market of Vojvodina.

  9. The 'credibility paradox' in China's science communication: Views from scientific practitioners.

    Science.gov (United States)

    Zhang, Joy Yueyue

    2015-11-01

    In contrast to increasing debates on China's rising status as a global scientific power, issues of China's science communication remain under-explored. Based on 21 in-depth interviews in three cities, this article examines Chinese scientists' accounts of the entangled web of influence which conditions the process of how scientific knowledge achieves (or fails to achieve) its civic authority. A main finding of this study is a 'credibility paradox' as a result of the over-politicisation of science and science communication in China. Respondents report that an absence of visible institutional endorsements renders them more public credibility and better communication outcomes. Thus, instead of exploiting formal channels of science communication, scientists interviewed were more keen to act as 'informal risk communicators' in grassroots and private events. Chinese scientists' perspectives on how to earn public support of their research sheds light on the nature and impact of a 'civic epistemology' in an authoritarian state. © The Author(s) 2015.

  10. DIDACTIC POTENTIAL OF THE INTEGRATED APPROACH TO TEACHING FUTURE PROGRAMMERS PROFESSIONAL COMMUNICATIVE COMPETENCE IN A FOREIGN LANGUAGE

    Directory of Open Access Journals (Sweden)

    Liliya I. Morska

    2018-04-01

    Full Text Available In the XXI century, the age of information technologies, traditional boarders between disciplines and subjects are being erased. This process gives the floor for new sciences to appear which integrate the qualities of several traditional for XX century disciplines. Students need to use the advantages of discipline merging, which raises the problem of integrated teaching and learning, especially when it comes to professionally oriented foreign language learning in computer and Internet mediated classrooms. The article deals with theoretical basis of integrated approach implementation in the formation of foreign language communicative competence to future programmers. The structure of integration in the classroom settings has been substantiated in the paper as well as the types and levels of possible integration patterns. The theoretical findings have been empirically verified in the study process of three educational institutions to prove the efficacy of the suggested pedagogical procedures.

  11. Ethical Implications of Seismic Risk Communication in Istanbul - Insights from a Transdisciplinary, Film-based Science Communication Workshop

    Science.gov (United States)

    Ickert, Johanna; Stewart, Iain S.

    2016-04-01

    For more than a decade, social science studies indicate that there is little or no correlation between the provision of scientific information about geohazards and risks and the adaptive changes in individual or community behaviour that would reduce risk. Bridging that gap to effectively convey hazard science 'the last mile' to those communities at risk raises a number of ethical issues about the role and responsibilities of geoscientists as communicators. Those issues emerge from a methodological shift away from the dominant interpretation of seismic risk communication as a transfer of scientific facts to "the public", towards more inclusive transdisciplinary communication strategies that incorporate peer-role models, adopt social network-based strategies and directly engage with communities in motivating preparedness actions. With this methodological shift comes ethical dilemmas. What are the target-groups that should be prioritised? What are the professional expectations and levels of personal engagement required of geo-communicators? How able and willing are geoscientists to include other forms of knowledge (e.g. from local communities or other disciplines)? What media formats can reconcile argumentative, informational "matters of fact" with sociocultural and psychological "matters of concern"? How should scientists react to political controversies related to risk mitigation and its communication? In the context of these ethical concerns, many geoscientist struggle to switch from conventional communication modes in which they are the technical 'experts' to more community-centered, participatory modes of public engagement. We examine this research question through a case study on seismic risk communication challenges in Istanbul, a megacity with one of the highest seismic vulnerabilities in the world. Currently, there are few formal mechanisms to facilitate interchange between academic geoscientists and the general public in Istanbul. In order to reduce the city

  12. Scientists' motivation to communicate science and technology to the public: surveying participants at the Madrid Science Fair

    OpenAIRE

    Martín-Sempere , María José; Garzón-García , Belén; Rey-Rocha , Jesús

    2008-01-01

    Abstract This paper investigates what motivates scientists to communicate science and technology in a science event involving a direct relationship and interaction with the public. A structured questionnaire survey was administered through face-to-face interviews to 167 research practitioners (researchers, technicians, support staff and fellows) at the Spanish Council for Scientific Research (CSIC) who part...

  13. In-Space Internet-Based Communications for Space Science Platforms Using Commercial Satellite Networks

    Science.gov (United States)

    Kerczewski, Robert J.; Bhasin, Kul B.; Fabian, Theodore P.; Griner, James H.; Kachmar, Brian A.; Richard, Alan M.

    1999-01-01

    The continuing technological advances in satellite communications and global networking have resulted in commercial systems that now can potentially provide capabilities for communications with space-based science platforms. This reduces the need for expensive government owned communications infrastructures to support space science missions while simultaneously making available better service to the end users. An interactive, high data rate Internet type connection through commercial space communications networks would enable authorized researchers anywhere to control space-based experiments in near real time and obtain experimental results immediately. A space based communications network architecture consisting of satellite constellations connecting orbiting space science platforms to ground users can be developed to provide this service. The unresolved technical issues presented by this scenario are the subject of research at NASA's Glenn Research Center in Cleveland, Ohio. Assessment of network architectures, identification of required new or improved technologies, and investigation of data communications protocols are being performed through testbed and satellite experiments and laboratory simulations.

  14. An Integrated Approach to Management Communication at the T. A. Pai Management Institute

    Science.gov (United States)

    Gupta, Jaba Mukherjee

    2005-01-01

    Stand-alone communication courses are still the dominant model in both Indian and US schools. Communication courses are taught separately and not integrated into the main course curriculum in a formal manner by communication faculty working alongside with the rest of the faculty. Although this may over-generalize, it suggests the background…

  15. 76 FR 56945 - Developing an Integrated Strategic Counterterrorism Communications Initiative and Establishing a...

    Science.gov (United States)

    2011-09-15

    ... efficiencies and better coordination of U.S. Government communications investments to combat terrorism and... communication tools designed to counter violent extremism and terrorism that threaten the interests and national... Order 13584 of September 9, 2011 Developing an Integrated Strategic Counterterrorism Communications...

  16. Physical Science Teachers' Attitudes to and Factors Affecting Their Integration of Technology Education in Science Teaching in Benin

    Science.gov (United States)

    Kelani, Raphael R.; Gado, Issaou

    2018-01-01

    Following the calls of international conferences related to the teaching of science and technology, technology education (TE) was integrated as a component of physical sciences programmes in Benin, West Africa. This study investigates physical science teachers' attitudes towards the integration of TE topics in secondary school science curricula in…

  17. Communication Skills in Medical Education: An Integrated Approach

    Science.gov (United States)

    Bennett, Kellie; Lyons, Zaza

    2011-01-01

    The importance of teaching communication skills in any undergraduate medical curriculum cannot be overstated. Effective doctor-patient communication is widely recognised as an essential aspect of quality patient care. A communication skills module developed for first year medical students at the University of Western Australia (UWA) is described…

  18. Leader communication approaches and patient safety: An integrated model.

    Science.gov (United States)

    Mattson, Malin; Hellgren, Johnny; Göransson, Sara

    2015-06-01

    Leader communication is known to influence a number of employee behaviors. When it comes to the relationship between leader communication and safety, the evidence is more scarce and ambiguous. The aim of the present study is to investigate whether and in what way leader communication relates to safety outcomes. The study examines two leader communication approaches: leader safety priority communication and feedback to subordinates. These approaches were assumed to affect safety outcomes via different employee behaviors. Questionnaire data, collected from 221 employees at two hospital wards, were analyzed using structural equation modeling. The two examined communication approaches were both positively related to safety outcomes, although leader safety priority communication was mediated by employee compliance and feedback communication by organizational citizenship behaviors. The findings suggest that leader communication plays a vital role in improving organizational and patient safety and that different communication approaches seem to positively affect different but equally essential employee safety behaviors. The results highlights the necessity for leaders to engage in one-way communication of safety values as well as in more relational feedback communication with their subordinates in order to enhance patient safety. Copyright © 2015 Elsevier Ltd. and National Safety Council. Published by Elsevier Ltd. All rights reserved.

  19. "I'm the Same Teacher": The Attitudes of Science and Computer Literacy Teachers Regarding Integrating ICT in Instruction to Advance Meaningful Learning

    Science.gov (United States)

    Steiner, Dasi; Mendelovitch, Miriam

    2017-01-01

    The communications revolution reaches all sectors of the population and makes information accessible to all. This development presents complex challenges which require changes in the education system, teaching methods and learning environment. The integration of ICT (Information and Communications Technology) and science teaching requires…

  20. Science communication in Brazil: A historical review and considerations about the current situation.

    Science.gov (United States)

    Massarani, Luisa; Moreira, Ildeu DE Castro

    2016-09-01

    In this paper, we present a historical overview of the science communication activities in Brazil since the nineteenth century and we analyze the current situation and its main concerns. The principal scopes and tools for science communication discussed here are the following: science centers and museums, mass media and large public events for communicating science and technology (S&T). In recent years, such activities have had a significant breakthrough in Brazil. Yet, there is still a long way to go in order to deliver a quality and extensive science and technology communication to the Brazilians as well as to achieve a suitable level of social appropriation of knowledge on S&T by the Brazilian society. Some of the main challenges that we are facing are discussed herein.

  1. Integration of basic sciences and clinical sciences in oral radiology education for dental students.

    Science.gov (United States)

    Baghdady, Mariam T; Carnahan, Heather; Lam, Ernest W N; Woods, Nicole N

    2013-06-01

    Educational research suggests that cognitive processing in diagnostic radiology requires a solid foundation in the basic sciences and knowledge of the radiological changes associated with disease. Although it is generally assumed that dental students must acquire both sets of knowledge, little is known about the most effective way to teach them. Currently, the basic and clinical sciences are taught separately. This study was conducted to compare the diagnostic accuracy of students when taught basic sciences segregated or integrated with clinical features. Predoctoral dental students (n=51) were taught four confusable intrabony abnormalities using basic science descriptions integrated with the radiographic features or taught segregated from the radiographic features. The students were tested with diagnostic images, and memory tests were performed immediately after learning and one week later. On immediate and delayed testing, participants in the integrated basic science group outperformed those from the segregated group. A main effect of learning condition was found to be significant (pbasic sciences integrated with clinical features produces higher diagnostic accuracy in novices than teaching basic sciences segregated from clinical features.

  2. Communication Policies Reflection on Globalization Process and the Role of Advertisement in Integrated Communication Environment

    OpenAIRE

    ÖZKAN, Abdullah

    2012-01-01

    Globalization process has created important changes and transformations across the world. These political, social, economic and cultural changes have considerably affected communication. The number of mass media instruments have increased, informatics has improved and also reaching information has become easier after the globalization of communication. New communication instruments and environments have been created. Globalised communication has also affected people, reaching the information ...

  3. Integration of auditory and visual communication information in the primate ventrolateral prefrontal cortex.

    Science.gov (United States)

    Sugihara, Tadashi; Diltz, Mark D; Averbeck, Bruno B; Romanski, Lizabeth M

    2006-10-25

    The integration of auditory and visual stimuli is crucial for recognizing objects, communicating effectively, and navigating through our complex world. Although the frontal lobes are involved in memory, communication, and language, there has been no evidence that the integration of communication information occurs at the single-cell level in the frontal lobes. Here, we show that neurons in the macaque ventrolateral prefrontal cortex (VLPFC) integrate audiovisual communication stimuli. The multisensory interactions included both enhancement and suppression of a predominantly auditory or a predominantly visual response, although multisensory suppression was the more common mode of response. The multisensory neurons were distributed across the VLPFC and within previously identified unimodal auditory and visual regions (O'Scalaidhe et al., 1997; Romanski and Goldman-Rakic, 2002). Thus, our study demonstrates, for the first time, that single prefrontal neurons integrate communication information from the auditory and visual domains, suggesting that these neurons are an important node in the cortical network responsible for communication.

  4. SUstaiNability: a science communication website on environmental research

    Science.gov (United States)

    Gravina, Teresita; Rutigliano, Flora Angela

    2015-04-01

    analysis showed that social network users mainly were from Campania and they were 18-44 years old. In the observation period, almost 62600 users were reached thanks to social networks; while the number of website visualization was lower (3306). However, social buttons revealed that people appreciated website articles more than Facebook posts and tweets. Data suggest that social networks could be useful to reach many web users interested in environmental topics, but science communication needs more space than that available in social networks. Therefore, an institutional website is more suitable and qualified to refer scientific topics to common audience, including all essential information.

  5. Artificial brains. A million spiking-neuron integrated circuit with a scalable communication network and interface.

    Science.gov (United States)

    Merolla, Paul A; Arthur, John V; Alvarez-Icaza, Rodrigo; Cassidy, Andrew S; Sawada, Jun; Akopyan, Filipp; Jackson, Bryan L; Imam, Nabil; Guo, Chen; Nakamura, Yutaka; Brezzo, Bernard; Vo, Ivan; Esser, Steven K; Appuswamy, Rathinakumar; Taba, Brian; Amir, Arnon; Flickner, Myron D; Risk, William P; Manohar, Rajit; Modha, Dharmendra S

    2014-08-08

    Inspired by the brain's structure, we have developed an efficient, scalable, and flexible non-von Neumann architecture that leverages contemporary silicon technology. To demonstrate, we built a 5.4-billion-transistor chip with 4096 neurosynaptic cores interconnected via an intrachip network that integrates 1 million programmable spiking neurons and 256 million configurable synapses. Chips can be tiled in two dimensions via an interchip communication interface, seamlessly scaling the architecture to a cortexlike sheet of arbitrary size. The architecture is well suited to many applications that use complex neural networks in real time, for example, multiobject detection and classification. With 400-pixel-by-240-pixel video input at 30 frames per second, the chip consumes 63 milliwatts. Copyright © 2014, American Association for the Advancement of Science.

  6. Integral methods in science and engineering theoretical and practical aspects

    CERN Document Server

    Constanda, C; Rollins, D

    2006-01-01

    Presents a series of analytic and numerical methods of solution constructed for important problems arising in science and engineering, based on the powerful operation of integration. This volume is meant for researchers and practitioners in applied mathematics, physics, and mechanical and electrical engineering, as well as graduate students.

  7. ICT Integration in Science and Mathematics Lessons: Teachers ...

    African Journals Online (AJOL)

    The study reported in this paper used Guskey's model (Guskey, 2000) to systematically investigate teachers' experiences about the professional development programme on ICT integration in teaching and learning of Science and Mathematics in secondary schools. The study employed survey research design and an ...

  8. On Solid Ground: Science, Technology, and Integrated Land ...

    International Development Research Centre (IDRC) Digital Library (Canada)

    The Commission's Panel on Integrated Land Management was convened to explore how science and technology could contribute to the overall discussion of land management as part of the review by the Commission on Sustainable Development of the follow-up to the 1992 United Nations Conference on Environment and ...

  9. Conceptual Integration of Chemical Equilibrium by Prospective Physical Sciences Teachers

    Science.gov (United States)

    Ganaras, Kostas; Dumon, Alain; Larcher, Claudine

    2008-01-01

    This article describes an empirical study concerning the mastering of the chemical equilibrium concept by prospective physical sciences teachers. The main objective was to check whether the concept of chemical equilibrium had become an integrating and unifying concept for them, that is to say an operational and functional knowledge to explain and…

  10. Integrated marketing communications:pathway for enhancing client-costomer relationships

    OpenAIRE

    Kehinde Oladele Joseph

    2010-01-01

    The strategic coordination of marketing communication tools is vital and highly crucial for every result driven organization today. Companies must be able to deliver the right message to their target audience in order to elicit the right results. The objectives of this paper amongst others are to: (i) ascertain whether proper implementation of Integrated Marketing Communications can help reduce the cost of marketing communication or promotional budget. (ii) Establish whether the use of integr...

  11. A stepwise procedure for science communication in the field

    Science.gov (United States)

    Nisancioglu, Kerim; Paasche, Øyvind

    2017-04-01

    Communicating and disseminating earth science to laypersons, high-school students and their teachers are becoming increasingly important considering the overwhelming impact human civilization have on the planet. One of the main challenges with this type of dissemination arises from the cross-disciplinary nature of the Earth system as it encompasses anything from cloud physics to the geological evidence of ice ages being played out on millennial time scales. During the last four years we have tested and developed an approach referred to as «Turspor» which can be translated to 'Trail Tracks'. The ambition with "Turspor" is to inspire participants to seek in-depth knowledge relating to observations of features made in the field (glacial moraines, active permafrost, clouds, winds and so forth) as we have come to learn that observations made in the field enhances students capability to grasp the bare essentials related to the phenomena in question. By engaging master and PhD students in the process we create a platform where students can improve their teaching and communicative skills through a stepwise procedure. The initial concept was tested on 35 high school students during the summer of 2012 in the mountainous area of Snøheim on Dovre, Southern Norway. Before the arrival of the high school students, the university students prepared one page written summaries describing relevant geological or meteorological features and trained on how to best disseminate a basic scientific understanding of these. Specific examples were patterned ground caused by permafrost, glacier flour, katabatic winds, and equilibrium line altitude of glaciers. Based on the success of the program over the past 4 years with field trips together with local schools, we are in the process of developing the concept to be offered as a course at the master and PhD level, including a week of training in didactics applied to topics in the geosciences as well as practical training in the field. The

  12. Science Song Project: Integration of Science, Technology and Music to Learn Science and Process Skills

    Directory of Open Access Journals (Sweden)

    Jiyoon Yoon

    2017-07-01

    Full Text Available It has been critical to find a way for teachers to motivate their young children to learn science and improve science achievement. Since music has been used as a tool for educating young students, this study introduces the science song project to teacher candidates that contains science facts, concepts, laws and theories, and combines them with music for motivating their young children to learn science and improve science achievement. The purpose of the study is to determine the effect of the science song project on teacher candidates’ understanding of science processing skills and their attitudes toward science. The participants were 45 science teacher candidates who were enrolled in an EC-6 (Early Childhood through Grade 6 program in the teacher certification program at a racially diverse Texas public research university. To collect data, this study used two instruments: pre-and post-self efficacy tests before and after the science teacher candidates experienced the science song project and final reflective essay at the end of the semester. The results show that while developing their songs, the participating teacher candidates experienced a process for science practice, understood science concepts and facts, and positively improved attitudes toward science. This study suggests that the science song project is a science instruction offering rich experiences of process-based learning and positive attitudes toward science.

  13. Social Infrastructure to Integrate Science and Practice: the Experience of the Long Tom Watershed Council

    Directory of Open Access Journals (Sweden)

    Rebecca L. Flitcroft

    2009-12-01

    Full Text Available Ecological problem solving requires a flexible social infrastructure that can incorporate scientific insights and adapt to changing conditions. As applied to watershed management, social infrastructure includes mechanisms to design, carry out, evaluate, and modify plans for resource protection or restoration. Efforts to apply the best science will not bring anticipated results without the appropriate social infrastructure. For the Long Tom Watershed Council, social infrastructure includes a management structure, membership, vision, priorities, partners, resources, and the acquisition of scientific knowledge, as well as the communication with and education of people associated with and affected by actions to protect and restore the watershed. Key to integrating science and practice is keeping science in the loop, using data collection as an outreach tool, and the Long Tom Watershed Council's subwatershed enhancement program approach. Resulting from these methods are ecological leadership, restoration projects, and partnerships that catalyze landscape-level change.

  14. Can We Integrate Qualitative and Quantitative Research in Science Education?

    Science.gov (United States)

    Niaz, Mansoor

    The main objective of this paper is to emphasize the importance of integrating qualitative and quantitative research methodologies in science education. It is argued that the Kuhnian in commensurability thesis (a major source of inspiration for qualitative researchers) represents an obstacle for this integration. A major thesis of the paper is that qualitative researchers have interpreted the increased popularity of their paradigm (research programme) as a revolutionary break through in the Kuhnian sense. A review of the literature in areas relevant to science education shows that researchers are far from advocating qualitative research as the only methodology. It is concluded that competition between divergent approaches to research in science education (cf. Lakatos, 1970) would provide a better forum for a productive sharing of research experiences.

  15. Uncertainty governance: an integrated framework for managing and communicating uncertainties

    International Nuclear Information System (INIS)

    Umeki, H.; Naito, M.; Takase, H.

    2004-01-01

    Treatment of uncertainty, or in other words, reasoning with imperfect information is widely recognised as being of great importance within performance assessment (PA) of the geological disposal mainly because of the time scale of interest and spatial heterogeneity that geological environment exhibits. A wide range of formal methods have been proposed for the optimal processing of incomplete information. Many of these methods rely on the use of numerical information, the frequency based concept of probability in particular, to handle the imperfections. However, taking quantitative information as a base for models that solve the problem of handling imperfect information merely creates another problem, i.e., how to provide the quantitative information. In many situations this second problem proves more resistant to solution, and in recent years several authors have looked at a particularly ingenious way in accordance with the rules of well-founded methods such as Bayesian probability theory, possibility theory, and the Dempster-Shafer theory of evidence. Those methods, while drawing inspiration from quantitative methods, do not require the kind of complete numerical information required by quantitative methods. Instead they provide information that, though less precise than that provided by quantitative techniques, is often, if not sufficient, the best that could be achieved. Rather than searching for the best method for handling all imperfect information, our strategy for uncertainty management, that is recognition and evaluation of uncertainties associated with PA followed by planning and implementation of measures to reduce them, is to use whichever method best fits the problem at hand. Such an eclectic position leads naturally to integration of the different formalisms. While uncertainty management based on the combination of semi-quantitative methods forms an important part of our framework for uncertainty governance, it only solves half of the problem

  16. Geoscience on television: a review of science communication literature in the context of geosciences

    Science.gov (United States)

    Hut, Rolf; Land-Zandstra, Anne M.; Smeets, Ionica; Stoof, Cathelijne R.

    2016-06-01

    Geoscience communication is becoming increasingly important as climate change increases the occurrence of natural hazards around the world. Few geoscientists are trained in effective science communication, and awareness of the formal science communication literature is also low. This can be challenging when interacting with journalists on a powerful medium like TV. To provide geoscience communicators with background knowledge on effective science communication on television, we reviewed relevant theory in the context of geosciences and discuss six major themes: scientist motivation, target audience, narratives and storytelling, jargon and information transfer, relationship between scientists and journalists, and stereotypes of scientists on TV. We illustrate each theme with a case study of geosciences on TV and discuss relevant science communication literature. We then highlight how this literature applies to the geosciences and identify knowledge gaps related to science communication in the geosciences. As TV offers a unique opportunity to reach many viewers, we hope this review can not only positively contribute to effective geoscience communication but also to the wider geoscience debate in society.

  17. System of Interactions of Social Actors in Public Communication of Science and Technology

    Directory of Open Access Journals (Sweden)

    Miriam Graciela Miquilena

    2010-11-01

    Full Text Available This paper presents the results of a research aimed at explaining the system of interactions of social actors in Public Communication of Science and Technology (PCST, in the context of a social web defined by the novel systems of communication sustained on informational and communication technologies. The study’s theoretical framework highlights the strategic importance of a Public Communication  which focuses on promoting public appropriation of Science and Technology, going beyond the role of Journalism and Science Communication that informs a qualified public, to one that stablishes a bond with policies and decision making in the area, made with participation of international agencies, governments, producers of science and technology, journalists’ associations, educational institutions, and citizens. The research relies on Explicative Methodology. A revision of pertinent bibliography leads to the conclusion that the system of social interactions mediated by personal, interpersonal and grupal global communications, define the relationships in the communicational exchange of the social actor with regard to public communication of science and technology and policies aimed at its appropriation.

  18. Doing science in order to communicate about science from 1st course of ESO: learning to think, to read, to make, to communicate and to write science

    Directory of Open Access Journals (Sweden)

    María del Pilar Menoyo Díaz

    2017-01-01

    Full Text Available This  article  presents  the  project  \\Doing  science  in  order  to  communicate  about  science  from  1st  course of ESO : learning to think, to read, to make to communicate and to write science", awarded with “Ethics and Science for schools" second price in 2015 by the Foundation Victor Grífols i Lucas. The project's aim is twofold: the first one is that students gradually achieve during the whole ESO's itinerary a high-quality scientific alphabetization from all the areas and thus acquiring scientific and linguistic competencies that qualify  them  to  ask  themselves  questions  that  can  be  answered  through  by  research.  Its  second  goal  is  to encourage  students  to  ethically  process  sources  of  information  and  data  gathering  as  well  as  to  make  a sustainable use of the available resources. Communication and external dissemination of the process and results of the research is encouraged in two main ways. The first one, is achieved by using Juan Manuel Zafra  high-school's  website  as  teaching-learning  tool:  both  in  the  private  area  (Moodle  and  the  public area (with an on-line magazine, news, tweets and blogs. Moreover, students are encouraged to participate in  young  researchers  meetings,  as  Exporecerca  Jove,  Jóvenes  Investigadores,  Galiciencia  among  others research seminars. This article propounds a progression of the scientific and linguistic competences along the  four  courses  of  ESO  as  well  as  proposing  frames  in  which  the  student  body  can  be  initiated  in  the research process.

  19. Communicative competences in Experimental Sciences degrees within the framework of the new European Space for Higher Education

    Directory of Open Access Journals (Sweden)

    Joseba Ezeiza Ramos

    2009-10-01

    Full Text Available The scenario for developing communicative competences in the Experimental Sciences degrees and within the new European Space for Higher Education is highly complex. This is confirmed by research reported in the White Papers on the new degrees in this subject area. Therefore, to smoothly integrate communicative and linguistic competences into future syllabi, I should first make a careful analysis of the main factors at work in the new situation. This paper seeks to provide a preliminary approach to the problem. First, I describe the academic and professional tasks that constitute the objectives of future European science degrees. This is followed by an analysis of the communicative and linguistic parameters considered essential for satisfactory attainment of these objectives. Finally, the specific skills that students must master in order to meet the demands imposed by the new framework are outlined. The results of this analysis will enable us to see how much the new situation differs from traditional university teaching. Under this new model, the development of communicative and linguistic competences will no longer be a mere adjunct to a science curriculum, but instead will become of prime importance to the academic and professional training of future scientists.

  20. Teaching Scientists to Communicate: Evidence-based assessment for undergraduate science education

    Science.gov (United States)

    Mercer-Mapstone, Lucy; Kuchel, Louise

    2015-07-01

    Communication skills are one of five nationally recognised learning outcomes for an Australian Bachelor of Science (BSc) degree. Previous evidence indicates that communication skills taught in Australian undergraduate science degrees are not developed sufficiently to meet the requirements of the modern-day workplace-a problem faced in the UK and USA also. Curriculum development in this area, however, hinges on first evaluating how communication skills are taught currently as a base from which to make effective changes. This study aimed to quantify the current standard of communication education within BSc degrees at Australian research-intensive universities. A detailed evidential baseline for not only what but also how communication skills are being taught was established. We quantified which communication skills were taught and assessed explicitly, implicitly, or were absent in a range of undergraduate science assessment tasks (n = 35) from four research-intensive Australian universities. Results indicate that 10 of the 12 core science communication skills used for evaluation were absent from more than 50% of assessment tasks and 77.14% of all assessment tasks taught less than 5 core communication skills explicitly. The design of assessment tasks significantly affected whether communication skills were taught explicitly. Prominent trends were that communication skills in tasks aimed at non-scientific audiences were taught more explicitly than in tasks aimed at scientific audiences, and the majority of group and multimedia tasks taught communication elements more explicitly than individual, or written and oral tasks. Implications for science communication in the BSc and further research are discussed.

  1. Using Virtualization to Integrate Weather, Climate, and Coastal Science Education

    Science.gov (United States)

    Davis, J. R.; Paramygin, V. A.; Figueiredo, R.; Sheng, Y.

    2012-12-01

    To better understand and communicate the important roles of weather and climate on the coastal environment, a unique publically available tool is being developed to support research, education, and outreach activities. This tool uses virtualization technologies to facilitate an interactive, hands-on environment in which students, researchers, and general public can perform their own numerical modeling experiments. While prior efforts have focused solely on the study of the coastal and estuary environments, this effort incorporates the community supported weather and climate model (WRF-ARW) into the Coastal Science Educational Virtual Appliance (CSEVA), an education tool used to assist in the learning of coastal transport processes; storm surge and inundation; and evacuation modeling. The Weather Research and Forecasting (WRF) Model is a next-generation, community developed and supported, mesoscale numerical weather prediction system designed to be used internationally for research, operations, and teaching. It includes two dynamical solvers (ARW - Advanced Research WRF and NMM - Nonhydrostatic Mesoscale Model) as well as a data assimilation system. WRF-ARW is the ARW dynamics solver combined with other components of the WRF system which was developed primarily at NCAR, community support provided by the Mesoscale and Microscale Meteorology (MMM) division of National Center for Atmospheric Research (NCAR). Included with WRF is the WRF Pre-processing System (WPS) which is a set of programs to prepare input for real-data simulations. The CSEVA is based on the Grid Appliance (GA) framework and is built using virtual machine (VM) and virtual networking technologies. Virtualization supports integration of an operating system, libraries (e.g. Fortran, C, Perl, NetCDF, etc. necessary to build WRF), web server, numerical models/grids/inputs, pre-/post-processing tools (e.g. WPS / RIP4 or UPS), graphical user interfaces, "Cloud"-computing infrastructure and other tools into a

  2. Public relation based model of integrated marketing communications

    OpenAIRE

    Naumovska, Ljupka; Blazeska, Daliborka

    2016-01-01

    The marketing communications industry and theory are facing rapid changes in accordance with global business and society fluctuations. Global and local market conditions are constantly varying and thus creating hardly predictable environment. The most implemented tool for marketing communications – advertising, is losing its power for effective communications; customers are becoming over-advertised and resistant to traditional advertising stimuli. Advertising, as one-way communica...

  3. New and innovative exhibition concepts at science centres using communication technologies

    DEFF Research Database (Denmark)

    Quistgaard, Nana; Kahr-Højland, Anne

    2010-01-01

    Will new communication technologies mean the death of science centres, as Bradburne predicted 12 years ago-or are they alive and kicking? And if science centres do survive, what role could they possibly play in today's society? What mechanisms underlie the development of science centres...... direction, e.g., regarding the emphasised importance of facilitating scientific literacy and critical reflection. We argue that new communication technologies hold potential to accommodate new trends and that science centres have shown to be enterprising in their use of such technologies, e.g., mobile...

  4. Dimensions of Communication in Urban Science Education: Interactions and Transactions

    Science.gov (United States)

    Emdin, Christopher

    2011-01-01

    This paper is birthed from my lifelong experiences as student, teacher, administrator, and researcher in urban science classrooms. This includes my years as a minority student in biology, chemistry, and physics classrooms, 10 tears as science teacher and high school science department chair, 5-years conducting research on youth experiences in…

  5. Report of the Defense Science Board Task Force on Strategic Communication

    National Research Council Canada - National Science Library

    2008-01-01

    The 2007 Defense Science Board (DSB) Task Force on Strategic Communication has written this report within the context of a larger study, the DSB 2007 Summer Study on Challenges to Military Operations in Support of National Interests...

  6. Creating Communication Training Programs for Graduate Students in Science and Engineering

    Science.gov (United States)

    Rice, M.; Lewenstein, B.; Weiss, M.

    2012-12-01

    Scientists and engineers in all disciplines are required to communicate with colleagues, the media, policy-makers, and/or the general public. However, most STEM graduate programs do not equip students with the skills needed to communicate effectively to these diverse audiences. In this presentation, we describe a science communication course developed by and for graduate students at Cornell University. This training, which has been implemented as a semester-long seminar and a weekend-long workshop, covers popular science writing, science policy, print and web media, radio and television. Here we present a comparison of learning outcomes for the semester and weekend formats, a summary of lessons learned, and tools for developing similar science communication programs for graduate students at other institutions.

  7. Informing, involving or engaging? Science communication, in the ages of atom-, bio- and nanotechnology.

    Science.gov (United States)

    Kurath, Monika; Gisler, Priska

    2009-09-01

    Science communication has shifted considerably in Europe over the last decades. Three technology controversies on atoms, genes, and nanoscale sciences and nanotechnologies (NST) turned the style of communication from one-way information, participation and dialogues to the idea of an early and more democratic engagement of the public. Analyzing science communication developing over the three controversies, this article shows that what happened in one technology field fed forward to and contributed to shaping the subsequent field and that communication was initiated at a progressively earlier stage of technology development. The article concludes with an empirical analysis of six public engagement projects in NST, saying that the shift towards more democratic engagement of the public hasn't been as profound and complete as has been thought. This is particularly due to the continuing adoption of a simplistic contrast structure that opposes science and the public as two self-contained, antagonistic social entities.

  8. Sociological and communication-theoretical perspectives on the commercialization of the sciences

    NARCIS (Netherlands)

    Leydesdorff, L.

    2013-01-01

    Both self-organization and organization are important for the further development of the sciences: the two dynamics condition and enable each other. Commercial and public considerations can interact and "interpenetrate" in historical organization; different codes of communication are then

  9. Integrated communications: From one look to normative consistency

    DEFF Research Database (Denmark)

    Torp, Simon

    2009-01-01

    ambitious interpretations of the concept the integration endeavour extends from the external integration of visual design to the internal integration of the organization's culture and "soul".   Design/methodology/approach The paper is based on a critical and thematic reading of the integrated marketing...

  10. Communicating bad news: an integrative review of the nursing literature.

    Science.gov (United States)

    Fontes, Cassiana Mendes Bertoncello; Menezes, Daniele Vieira de; Borgato, Maria Helena; Luiz, Marcos Roberto

    2017-01-01

    describe how the process of breaking bad news is established and identify how nurses approach the task of giving bad news. integrative review of the literature for articles in Portuguese and English published between 1993-2014, in the databases: Bireme, PubMed, Scopus, Web of Science, CINAHL and Embase. Nine articles were included using the selection flow chart. A digital form was completed for each article according to the Consolidated Criteria for Reporting Qualitative Research checklist and the level of scientific evidence was determined. Of the 99 articles in identified, nine were included after applying the selection flowchart. breaking bad news is frequent in the area of oncology and palliative care, with a strong cultural influence on the autonomy of nurses in this process. the approach and skills of the nurse during this task influences the patient's reaction to the message. The theme is scarce in the literature and merits further investigation. Descrever como se estabelece o processo de comunicação de más notícias e identificar como o enfermeiro pratica a comunicação de más notícias. Revisão integrativa da literatura com artigos em português e inglês referente ao período 1993-2014 nas bases de dados Bireme, PubMed, Scopus, Web of Science, CINAHL e Embase. Elegeram-se nove artigos pelo fluxograma de seleção. Para cada artigo foi preenchida uma ficha eletrônica, elaborado um checklist do Consolidated Criteria for Reporting Qualitative Research e verificado o nível de evidência científica. Foram identificados 99 artigos e incluídos nove pelo fluxograma de seleção. Transmitir más notícias é frequente nas áreas de oncologia e cuidados paliativos, com forte influência cultural na autonomia do enfermeiro nesse processo. O modo e a habilidade do enfermeiro durante a ação influenciarão a reação do paciente acerca da mensagem. O tema é escasso na literatura, necessitando ser explorado.

  11. Integrating clinical communication with clinical reasoning and the broader medical curriculum.

    Science.gov (United States)

    Cary, Julie; Kurtz, Suzanne

    2013-09-01

    The objectives of this paper are to discuss the results of a workshop conducted at EACH 2012. Specifically, we will (1) examine the link between communication, clinical reasoning, and medical problem solving, (2) explore strategies for (a) integrating clinical reasoning, medical problem solving, and content from the broader curriculum into clinical communication teaching and (b) integrating communication into the broader curriculum, and (3) discuss benefits gained from such integration. Salient features from the workshop were recorded and will be presented here, as well as a case example to illustrate important connections between clinical communication and clinical reasoning. Potential links between clinical communication, clinical reasoning, and medical problem solving as well as strategies to integrate clinical communication teaching and the broader curricula in human and veterinary medicine are enumerated. Participants expressed enthusiasm and keen interest in integration of clinical communication teaching and clinical reasoning during this workshop, came to the idea of the interdependence of these skills easily, and embraced the rationale immediately. Valuing the importance of communication as clinical skill and embracing the interdependence between communication and thought processes related to clinical reasoning and medical problem solving will be beneficial in teaching programs. Copyright © 2013 Elsevier Ireland Ltd. All rights reserved.

  12. THE INTEGRATION OF EDUCATION AND SCIENCE AS A GLOBAL PROBLEM

    Directory of Open Access Journals (Sweden)

    Anatoliy I. Rakitov

    2016-09-01

    Full Text Available Introduction: mankind is on the edge of a new techno-technological and socio-economical revolution generated by robotization and automation in all spheres of individual and socio-economical activity. Among numerous conceptions of global development only the conception of the knowledge-based society is the most adequate to contemporary terms. As the higher education and science are the main source of knowledge adequate to contemporary terms then their integration should be investigated. Materials and Methods: the material for this investigation was gathered as from individual experience in science and pedagogical activity of the author which were earlier published in hundreds of articles and fifteen monograph translated in eleven languages, as the materials of Moscow city seminar, the results of which were published in annual “Science of science investigations”. This annual has been editing since 2004 and the author is the editor-in-chief of this edition. Also has been used other sources from different editions. The method of comparative analysis was used. Results: the author put forward the conception of inevitable integration of higher school and research institutions and forming a new structure – science-education consortium. Only such united structure can significantly rise both scientific researchers and higher education. And as a result, it will rise publishing activity and application of scientific researchers in real econ omy, social sphere, technological leadership. Discussion and Conclusions: conception put forward in this article fragmentary has been published by author earlier and initiated discussion in scientific press, which was reflected in home RISC and abroad citation indexes. The author proclaims the inevitability of realization of the suggested by him conception of the utmost integration of science and higher education.

  13. PUBLIC RELATION BASED MODEL OF INTEGRATED MARKETING COMMUNICATIONS

    Directory of Open Access Journals (Sweden)

    Ljupka Naumovska

    2016-12-01

    Full Text Available The marketing communications industry and theory are facing rapid changes in accordance with global business and society fluctuations. Global and local market conditions are constantly varying and thus creating hardly predictable environment. The most implemented tool for marketing communications – advertising, is losing its power for effective communications; customers are becoming over-advertised and resistant to traditional advertising stimuli. Advertising, as one-way communication mass media tool is no longer effective as previously, hence can no longer fulfill the role of leading marketing mix tool. Therefore, the necessity for altering the structure of the traditional marketing communication mix elements, emphasizing the role of other elements but advertising, with more personalized and interactive functions. One method for improvement of marketing communication’s mix efficiency is by reallocation the leading role of advertising with public relations. The practice of public relations tools can ensure higher level of transparency in internal and external organizational communications and thus can certify more effective marketing communication. The theoretical research is supported with qualitative research of business segment by conducting a detailed interview for the marketing communication practice.

  14. Integrating data to acquire new knowledge: Three modes of integration in plant science.

    Science.gov (United States)

    Leonelli, Sabina

    2013-12-01

    This paper discusses what it means and what it takes to integrate data in order to acquire new knowledge about biological entities and processes. Maureen O'Malley and Orkun Soyer have pointed to the scientific work involved in data integration as important and distinct from the work required by other forms of integration, such as methodological and explanatory integration, which have been more successful in captivating the attention of philosophers of science. Here I explore what data integration involves in more detail and with a focus on the role of data-sharing tools, like online databases, in facilitating this process; and I point to the philosophical implications of focusing on data as a unit of analysis. I then analyse three cases of data integration in the field of plant science, each of which highlights a different mode of integration: (1) inter-level integration, which involves data documenting different features of the same species, aims to acquire an interdisciplinary understanding of organisms as complex wholes and is exemplified by research on Arabidopsis thaliana; (2) cross-species integration, which involves data acquired on different species, aims to understand plant biology in all its different manifestations and is exemplified by research on Miscanthus giganteus; and (3) translational integration, which involves data acquired from sources within as well as outside academia, aims at the provision of interventions to improve human health (e.g. by sustaining the environment in which humans thrive) and is exemplified by research on Phytophtora ramorum. Recognising the differences between these efforts sheds light on the dynamics and diverse outcomes of data dissemination and integrative research; and the relations between the social and institutional roles of science, the development of data-sharing infrastructures and the production of scientific knowledge. Copyright © 2013 Elsevier Ltd. All rights reserved.

  15. Science Café Course: An Innovative Means of Improving Communication Skills of Undergraduate Biology Majors

    Directory of Open Access Journals (Sweden)

    Anna Goldina

    2013-12-01

    Full Text Available To help bridge the increasing gap between scientists and the public, we developed an innovative two-semester course, called Science Café. In this course undergraduate biology majors learn to develop communication skills to be better able to explain science concepts and current developments in science to non-scientists. Students develop and host outreach events on various topics relevant to the community, thereby increasing interactions between budding scientists and the public. Such a Science Cafe course emphasizes development of science communication skills early, at the undergraduate level and empowers students to use their science knowledge in every day interactions with the public to increase science literacy, get involved in the local community and engage the public in a dialogue on various pressing science issues. We believe that undergraduate science majors can be great ambassadors for science and are often overlooked since many aspire to go on to medical/veterinary/pharmacy schools. However, science communication skills are especially important for these types of students because when they become healthcare professionals, they will interact with the public as part of their everyday jobs and can thus be great representatives for the field.

  16. With Great Power Comes Great Responsibility-A Personal Philosophy for Communicating Science in Society.

    Science.gov (United States)

    Zehr, E Paul

    2016-01-01

    Many think that communicating science is a necessary and rewarding activity. Yet finding compelling, relevant, and timely points of linkage between challenging scientific concepts and the experiences and interests of the general public can be difficult. Since science continues to influence more and more aspects of daily life and knowledge, there is a parallel need for communication about science in our society. Here I discuss the "middle-ground hypothesis" using popular culture for science communication and applying the "FUNnel model," where popular culture is used as a lead-in and wrap-up when discussing science. The scientific knowledge we find in our hands does not belong to us-we just had it first. We can honor that knowledge best by sharing it as widely as possible using the most creative means at our disposal.

  17. With Great Power Comes Great Responsibility—A Personal Philosophy for Communicating Science in Society

    Science.gov (United States)

    2016-01-01

    Abstract Many think that communicating science is a necessary and rewarding activity. Yet finding compelling, relevant, and timely points of linkage between challenging scientific concepts and the experiences and interests of the general public can be difficult. Since science continues to influence more and more aspects of daily life and knowledge, there is a parallel need for communication about science in our society. Here I discuss the “middle-ground hypothesis” using popular culture for science communication and applying the “FUNnel model,” where popular culture is used as a lead-in and wrap-up when discussing science. The scientific knowledge we find in our hands does not belong to us—we just had it first. We can honor that knowledge best by sharing it as widely as possible using the most creative means at our disposal. PMID:27642632

  18. The Art of Talking about Science: Beginning to Teach Physiology Students How to Communicate with Nonscientists

    Science.gov (United States)

    Petzold, Andrew M.; Dunbar, Robert L.

    2018-01-01

    The ability to clearly disseminate scientific knowledge is a skill that is necessary for any undergraduate student within the sciences. Traditionally, this is accomplished through the instruction of scientific presentation or writing with a focus on peer-to-peer communication at the expense of teaching communication aimed at a nonscientific…

  19. The Glory Program: Global Science from a Unique Spacecraft Integration

    Science.gov (United States)

    Bajpayee Jaya; Durham, Darcie; Ichkawich, Thomas

    2006-01-01

    The Glory program is an Earth and Solar science mission designed to broaden science community knowledge of the environment. The causes and effects of global warming have become a concern in recent years and Glory aims to contribute to the knowledge base of the science community. Glory is designed for two functions: one is solar viewing to monitor the total solar irradiance and the other is observing the Earth s atmosphere for aerosol composition. The former is done with an active cavity radiometer, while the latter is accomplished with an aerosol polarimeter sensor to discern atmospheric particles. The Glory program is managed by NASA Goddard Space Flight Center (GSFC) with Orbital Sciences in Dulles, VA as the prime contractor for the spacecraft bus, mission operations, and ground system. This paper will describe some of the more unique features of the Glory program including the integration and testing of the satellite and instruments as well as the science data processing. The spacecraft integration and test approach requires extensive analysis and additional planning to ensure existing components are successfully functioning with the new Glory components. The science mission data analysis requires development of mission unique processing systems and algorithms. Science data analysis and distribution will utilize our national assets at the Goddard Institute for Space Studies (GISS) and the University of Colorado's Laboratory for Atmospheric and Space Physics (LASP). The Satellite was originally designed and built for the Vegetation Canopy Lidar (VCL) mission, which was terminated in the middle of integration and testing due to payload development issues. The bus was then placed in secure storage in 2001 and removed from an environmentally controlled container in late 2003 to be refurbished to meet the Glory program requirements. Functional testing of all the components was done as a system at the start of the program, very different from a traditional program

  20. In a Time of Change: Integrating the Arts and Humanities with Climate Change Science in Alaska

    Science.gov (United States)

    Leigh, M.; Golux, S.; Franzen, K.

    2011-12-01

    The arts and humanities have a powerful capacity to create lines of communication between the public, policy and scientific spheres. A growing network of visual and performing artists, writers and scientists has been actively working together since 2007 to integrate scientific and artistic perspectives on climate change in interior Alaska. These efforts have involved field workshops and collaborative creative processes culminating in public performances and a visual art exhibit. The most recent multimedia event was entitled In a Time of Change: Envisioning the Future, and challenged artists and scientists to consider future scenarios of climate change. This event included a public performance featuring original theatre, modern dance, Alaska Native Dance, poetry and music that was presented concurrently with an art exhibit featuring original works by 24 Alaskan visual artists. A related effort targeted K12 students, through an early college course entitled Climate Change and Creative Expression, which was offered to high school students at a predominantly Alaska Native charter school and integrated climate change science, creative writing, theatre and dance. Our program at Bonanza Creek Long Term Ecological Research (LTER) site is just one of many successful efforts to integrate arts and humanities with science within and beyond the NSF LTER Program. The efforts of various LTER sites to engage the arts and humanities with science, the public and policymakers have successfully generated excitement, facilitated mutual understanding, and promoted meaningful dialogue on issues facing science and society. The future outlook for integration of arts and humanities with science appears promising, with increasing interest from artists, scientists and scientific funding agencies.