Aligning for Innovation - Alignment Strategy to Drive Innovation

Science.gov (United States)

Johnson, Hurel; Teltschik, David; Bussey, Horace, Jr.; Moy, James

2010-01-01

With the sudden need for innovation that will help the country achieve its long-term space exploration objectives, the question of whether NASA is aligned effectively to drive the innovation that it so desperately needs to take space exploration to the next level should be entertained. Authors such as Robert Kaplan and David North have noted that companies that use a formal system for implementing strategy consistently outperform their peers. They have outlined a six-stage management systems model for implementing strategy, which includes the aligning of the organization towards its objectives. This involves the alignment of the organization from the top down. This presentation will explore the impacts of existing U.S. industrial policy on technological innovation; assess the current NASA organizational alignment and its impacts on driving technological innovation; and finally suggest an alternative approach that may drive the innovation needed to take the world to the next level of space exploration, with NASA truly leading the way.

Strategy of technical innovation

International Nuclear Information System (INIS)

Lee, Ga Jong

1990-12-01

This book deals with policy of scientific technique and technical innovation such as research for development and types of technical innovation, historical development and process of technical innovation, economic growth, technology change and investment for research and development, structure and form of technical transfer with the meaning process, from, structure and theory, economic growth and investment of research and development with experiential analysis and case study on strategy of technical innovation in electron and fine chemical industry.

Collaborative Search Strategies for Green Innovation

DEFF Research Database (Denmark)

Ørding Olsen, Anders; Sofka, Wolfgang; Grimpe, Christoph

Recent innovation and strategy research emphasizes the importance of firm’s search for external knowledge to improve innovation performance. We focus on such search strategies within the domain of sustainable innovation in which problems are inherently complex and the relevant knowledge is widely...... dispersed. Hence, firms need to collaborate. We shed new light on collaborative search strategies led by firms in general and for solving environmental problems in particular. Both topics are largely absent in the extant open innovation literature. Using data from the European Seventh Framework Program...... for Research and Technological Development (FP7), our results indicate that the problem-solving potential of a search strategy increases with the diversity of existing knowledge of the partners in a consortium and with the experience of the partners involved. Moreover, we identify a substantial negative effect...

THE APPLICATION OF FORESIGHT PROJECTS IN FORMATION OF TECHNOLOGICAL COMPANIES’ INNOVATION DEVELOPMENT STRATEGY

Directory of Open Access Journals (Sweden)

M. E. Zolotareva

2016-01-01

Full Text Available In the article is considered the possibility of application of methodology of foresight to the formation of strategy of innovative development of technological companies. The application of existing approaches to defining targets and goals of innovation development does not meet the requirements of the nonlinearity of the modern processes of technological companies’ innovation development.The goals and objectives. The purpose of this article is to study the possibilities of application of methods of foresight in forming of technological companies’ innovation development strategy. To achieve the goal, the author has solved the following problems: considered the interrelationship and interdependence between corporate strategy and technological companies’ innovation development strategy; defined the main problems of formation technological companies’ innovation development strategies; revealed the concept of "foresight" and diff erence in methodology of foresight and traditional forecasting techniques; defined the basic principles of foresight; presents the main stages of the foresight project implementation in technological companies.Research methods. The theoretical basis of the study are the publications of Russian and foreign scientists in the field of formation and development of innovation strategies through the application of foresight methods at the level of national innovation system and at company level. As a methodological basis of the study used methods of analysis, synthesis, induction method, deduction method, the comparison, was applied certain aspects of the synergetic analysis.Summary. The results of Russian and foreign researchers systematized by author confirm the possibility and necessity foresight projects implementation in formation and adjustment of technological companies’ innovation development strategies and in the national innovation system development. The principles of engagement of various social forces

MARKETING STRATEGY OF COMMERCIALIZATION OF INNOVATION

Directory of Open Access Journals (Sweden)

Ирина Петровна Савельева

2013-04-01

Full Text Available The purpose of the article is to develop an original approach to the formation of a marketing strategy of commercialization of innovations. The existing views on the process of creating marketing strategies were examined and classified and the algorithm of building marketing strategies for the processes commercialization of innovations was offered. The results can be used by industrial companies and in the educational process of marketing, strategic marketing and innovation management disciplines.DOI: http://dx.doi.org/10.12731/2218-7405-2013-4-4

Innovation spaces: six strategies to inform health care.

Science.gov (United States)

Dhar, Michael; Griffin, Margaret; Hollin, Ilene; Kachnowski, Stan

2012-01-01

Innovation remains an understudied resource within health care. Furthermore, the goals of US health care reform make innovation vitally important, while the time and resource limitations characteristic of health care make new strategies for innovation both necessary and potentially highly meaningful. The purpose of this study was to examine strategies for innovation in various industries and draw lessons for improving innovation in health care. This qualitative study began with literature research that provided a framework for discussion and identified a recurrent challenge in innovation: balancing the freedom to be creative with the need for structured management of ideas. Researchers then identified leading innovative companies and conducted phone interviews with innovation officers and other experts about their strategies for addressing the major innovation challenge. This article breaks out innovation strategies into 6 categories (dedicated times, formal teams, outside ideas, idea-sharing platforms, company/job goals, and incentives) and evaluates them for levels of control, yield, and pervasiveness. Based on this analysis, recommendations are offered for improving innovation in health care, calling for employee time allocated to innovation, dedicated innovation teams, and the incorporation of outside ideas.

The Importance of Connecting Open Innovation to Strategy

NARCIS (Netherlands)

Vanhaverbeke, Wim; Roijakkers, Nadine; Lorenz, A.; Chesbrough, Henry W.

2017-01-01

Companies that are experienced in open innovation integrate open innovation activities as part of their strategy. By contrast, open innovation research has not been adequately integrated into the strategy literature and vice versa. In this chapter, we discuss a number of existing strategy fields

Innovation strategies in Latin American firms

Energy Technology Data Exchange (ETDEWEB)

Vargas, F.

2016-07-01

During the last fifteen years, several Latin American countries have launched new policies to spur the structural transformation of their economies. In parallel, the availability of R&D and innovation statistics is greater than ever before. However, most of the new policies have been backed by the use of simple aggregated R&D and innovation indicators. This work will use a unique dataset of IS from several LA economies to produce a detailed analysis of innovation strategies of LA firms. These results will facilitate a more comprehensive comparison of innovation performance between LA countries and a richer benchmark analysis with economies from the EU. Furthermore, it will allow to measure the explanatory power of industry and country conditions in the heterogeneity of innovation strategies and to test the pertinence of the OECD sector-based technological classifications in the LA context. During the last fifteen years, several Latin American countries have launched new policies to spur the structural transformation of their economies. In parallel, the availability of R&D and innovation statistics is greater than ever before. However, most of the new policies have been backed by the use of simple aggregated R&D and innovation indicators. This work will use a unique dataset of IS from several LA economies to produce a detailed analysis of innovation strategies of LA firms. These results will facilitate a more comprehensive comparison of innovation performance between LA countries and a richer benchmark analysis with economies from the EU. Furthermore, it will allow to measure the explanatory power of industry and country conditions in the heterogeneity of innovation strategies and to test the pertinence of the OECD sector-based technological classifications in the LA context. (Author)

Transmedia Communication to Erradicate Hunger: ProjecteFAM, a Cross-Media Strategy

Directory of Open Access Journals (Sweden)

Pablo Zareceansky

2017-01-01

Full Text Available Projecte FAM (project FAMINE in Catalan is the name of a living experience and ongoing research, innovation, testing and redefinition on the design of a strategy of political, social and cultural impact that uses communication as a core tool within the framework of transmedia narrative. This paper explores the innovative aspects of the diffrent narrative products that constitute this communication project of Social Change and it also addresses the conceptualization derived from the research on the collective imagination of hunger as a starting point for creating diffrent hybridizations of storytelling and the logic of audiovisual source code. This essay describes the design and formulation of the project from the perspective of communication for global citizenship and its necessary adaptation to the practice and critical theory of the communication of the Third Sector. All in all, it analyzes the diffrent products from a strategic logic, its main audiences or publics and its consequent objectives.

STRATEGY FORMULATION PROCESS AND INNOVATION PERFORMANCE NEXUS

Directory of Open Access Journals (Sweden)

Chijioke Nwachukwu

2018-03-01

Full Text Available The purpose of this study is to examine the link between strategy formulation process and innovation performance indicators in microfinance banks in Nigeria (MFBs. 100 employees of leading microfinance banks were randomly selected for this study. 80 questionnaires were returned but only 76 were found usable for the analysis. Regression analysis technique was used in examining the nature of the relationships of the variables and for hypotheses testing. The authors used exploratory factor analysis and Cronbach's alpha to test for the validity and reliability of the questionnaires. The results show that strategy formulation process has a positive effect on process innovation performance, product innovation performance and marketing innovation performance. Thus, all the three hypotheses tested were supported. The authors, therefore, concludes that a systematic strategy formulation process is necessary for firms to achieve and sustain process innovation performance, product innovation performance and marketing innovation performance. This study proposed suggestion for further studies.

The performance frontier: innovating for a sustainable strategy.

Science.gov (United States)

Eccles, Robert G; Serafeim, George

2013-05-01

A mishmash of sustainability tactics does not add up to a sustainable strategy. Too often, companies launch sustainability programs with the hope that they'll be financially rewarded for doing good, even when those programs aren't relevant to their strategy and operations. They fail to understand the trade-offs between financial performance and performance on environmental, social, and governance (ESG) issues. Improving one typically comes at a cost to the other. But it doesn't have to be this way. It's possible to simultaneously boost both financial and ESG performance-if you focus strategically on issues that are the most "material" to shareholder value, and you develop major innovations in products, processes, and business models that prioritize those concerns. Maps being developed by the Sustainability Accounting Standards Board, which rank the materiality of 43 issues for 88 industries, can provide valuable guidance. And broad initiatives undertaken by three companies-Natura, Dow Chemical, and CLP Group-demonstrate the kind of innovations that will push performance into new territory. Communicating the benefits to stakeholders is also critical, which is why integrated reports, which combine financial and ESG reporting, are now gaining in popularity.

The development of co-innovation strategies: stages and interaction patterns in interfirm innovation

NARCIS (Netherlands)

Bossink, B.A.G.

2002-01-01

Organizations that choose or are forced to innovate in co-operation withother organizations, go through four stages of co-innovation strategy development.The stages are successively: (1) autonomous strategy making: organizations developstrategies on their own, (2) co-operative strategy making:

Business models for open innovation: Matching heterogeneous open innovation strategies with business model dimensions

OpenAIRE

Saebi, Tina; Foss, Nicolai Juul

2015-01-01

-This is the author's version of the article:"Business models for open innovation: Matching heterogeneous open innovation strategies with business model dimensions", European Management Journal, Volume 33, Issue 3, June 2015, Pages 201–213 Research on open innovation suggests that companies benefit differentially from adopting open innovation strategies; however, it is unclear why this is so. One possible explanation is that companies' business models are not attuned to open strategies. Ac...

Venture Capital and Innovation Strategies

NARCIS (Netherlands)

Da Rin, Marco; Penas, Maria

2015-01-01

Venture capital investors are specialized financial intermediaries that provides funding for technological innovation with the goal of realizing a capital gain within a few years. We are the first to examine the association of venture capital funding with a company’s choice of innovation strategies.

Venture capital and innovation strategies

NARCIS (Netherlands)

Da Rin, Marco; Penas, Fabiana

2017-01-01

Venture capital investors are specialized financial intermediaries that provide funding for technological innovation with the goal of realizing a capital gain within a few years. We are the first to examine the association of venture capital funding with a company's choice of innovation strategies.

Accelerating innovation in information and communication technology for health.

Science.gov (United States)

Crean, Kevin W

2010-02-01

Around the world, inventors are creating novel information and communication technology applications and systems that can improve health for people in disparate settings. However, it is very difficult to find investment funding needed to create business models to expand and develop the prototype technologies. A comprehensive, long-term investment strategy for e-health and m-health is needed. The field of social entrepreneurship offers an integrated approach to develop needed investment models, so that innovations can reach more patients, more effectively. Specialized financing techniques and sustained support from investors can spur the expansion of mature technologies to larger markets, accelerating global health impacts.

Problems of regional innovation strategy forming

Directory of Open Access Journals (Sweden)

I. M. Golova

2010-09-01

Full Text Available The author considered problems and contradictions of modern innovation policy in Russia. It is shown, that at present time regions are removed from management of science-technical complex and spatial priorities are not produced. It is a serious factor of risk for conservation perspectives of innovation development for Russia. With taking into account of world experience main districts of rise effects regional police were formulated. It is underlined, that creation conditions for transformation of regional authorities in active subjects of innovation policy is necessary condition for building vital innovation system. It is shown, that state innovation policy must be constructed at combination of next principles: a support science-technical potential of regions — generators of innovation and creation conditions for its realization; b using of innovations for evening-out disproportions of social-economic development between regions; c widening powers and financial possibilities of regions at management of innovation climate. Methodical approaches for making effective mechanisms of management of innovation processes of territory are opened. Typology of Russian regions with high and middle degree of innovation climate is proposed, which takes level of science and innovation potential of territory and also degree of comfort of social-economic conditions for development of innovation activity are offered. Peculiarities of innovation strategy for different types of regions are defined. This typology may be used for substantiation spatial priorities of innovation strategy of Russia.

The JMC Innovation Project: A Pivotal Moment for Journalism, Media and Communication Education: Assessing the State of Innovation

Science.gov (United States)

Richards, Allan; Fitzpatrick, Kathy R.

2018-01-01

The JMC Innovation Project recently released its first report, "The 'New' JMC: Creating Cultures of Innovation in Schools of Journalism, Media and Communication," which assessed the scope and status of innovation in schools and colleges of journalism, media and communication (JMC), based on personal interviews with 70 deans and directors…

Strategy, culture and innovation performance

DEFF Research Database (Denmark)

do Nascimento Gambi, Lillian; Boer, Harry

2015-01-01

Firms strive for improving their performance, and organizational culture has been recognized as an important driver of better performance. In parallel, strategy is viewed as an important contextual variable that influences organizational culture as well as performance. This study has two main goals......: (1) investigating the relationship between strategic practices and innovation performance, and (2) determining if strategy has a direct and/or an indirect, culture-mediated effect on innovation performance, and if this effect varies across strategic practices and culture profiles. The research model...... cultural profile achieve the strongest performance effects....

INNOVATION TRENDS ON INFORMATION AND COMMUNICATION TECHNOLOGIES

Directory of Open Access Journals (Sweden)

Radu CURETEANU

2010-12-01

Full Text Available The importance of innovation was long underestimated in service activities. In contrast to the radical innovations vital to growth in manufacturing sectors, innovations in services and tourism were secondary and capital-scarce, and for this reason they were excluded from the scope of government interest and action. It is interesting to note that the discourse changed with the emergence of new information and communication technologies, which have been especially influential in the realm of tourism.

Rethinking Communication in Innovation Processes: Creating Space for Change in Complex Systems

NARCIS (Netherlands)

Leeuwis, C.; Aarts, N.

2011-01-01

This paper systematically rethinks the role of communication in innovation processes, starting from largely separate theoretical developments in communication science and innovation studies. Literature review forms the basis of the arguments presented. The paper concludes that innovation is a

Rethinking communication in innovation processes: creating space for change in complex systems

NARCIS (Netherlands)

Leeuwis, C.; Aarts, N.

2011-01-01

This paper systematically rethinks the role of communication in innovation processes, starting from largely separate theoretical developments in communication science and innovation studies. Literature review forms the basis of the arguments presented. The paper concludes that innovation is a

EXPERIENCE THE FORMATION OF THE INNOVATION ENVIRONMENT IN THE STATE INNOVATION STRATEGY OF CHINA

Directory of Open Access Journals (Sweden)

M. S. Reshetnikova

2016-01-01

Full Text Available Among main strategic goals of China in the second half of XX century was the creation of a superpower with an efficient economy, which occupies a leading position in the world. Modernization of the country was inextricably linked to the formation of its own self-sustaining innovation system. Using the experience of recognized innovation leaders such as the Soviet Union, France and the United States, China has transformed the elements of its innovation strategy, adjusting it to the circumstances of global innovative activity. The result of government policy was the creation of one of the world's largest national innovation system (NIS. Today China's NIS is a complex set of both public and private institutions, which are closely interrelated. Their joint activities focus on the creation, use and improvement of new and high technologies. The current NIS combines the features of both the administrative-command and market systems and components, folding under the influence of the major trends of global economy, especially the internationalization of innovation activities. Analysis of innovative development strategy pursued by China, allowed to define a distinct periodization that was influenced by the changes taking place in the global economy. The main steps of China's NIS development are the following: formation of incremental type innovation system, upgrading the innovation system, the shift from the strategy of "market in exchange for technology" to "interaction and integration into the world market" and the creation of its own high-tech products. The uniqueness of the political system and structure of economy impact on the state strategy in R&D and NIS, forming both the strengths and weaknesses. The analysis of China's government strategy of innovative development shows that it is significantly and deliberately worked on extensive scientific development indicators. However, this strategy did not lead to a breakthrough in basic research and the

The error of fixed strategies in IT innovation investment decisions

OpenAIRE

Häckel, Björn; Isakovic, Vasko; Moser, Florian

2013-01-01

Allocating an IT Innovation budget to technologies in different maturity stages (mature vs. fashionable IT innovations) is a demanding task for companies. Due to the dynamic innovation cycles with new emerging technologies, many IT innovation investment decisions follow a bandwagon behavior or fixed investment strategies. Instead of optimizing the IT innovation budget’s allocation to mature or fashionable IT innovations and following a mindful investment strategy, fixed strategies with naïve ...

Innovation at the end of the life cycle : discontinuous innovation strategies by incumbents

NARCIS (Netherlands)

Kishna, M.; Negro, S.O.; Alkemade, F.; Hekkert, M.

2017-01-01

This paper focuses on the strategies of incumbents that seek to develop discontinuous innovations within the boundaries of a mature innovation system. Mature innovation systems do not provide support for these discontinuous innovations. This article focuses on exploring why incumbents in these

NASA science communications strategy

Science.gov (United States)

1995-01-01

In 1994, the Clinton Administration issued a report, 'Science in the National Interest', which identified new national science goals. Two of the five goals are related to science communications: produce the finest scientists and engineers for the 21st century, and raise scientific and technological literacy of all Americans. In addition to the guidance and goals set forth by the Administration, NASA has been mandated by Congress under the 1958 Space Act to 'provide for the widest practicable and appropriate dissemination concerning its activities and the results thereof'. In addition to addressing eight Goals and Plans which resulted from a January 1994 meeting between NASA and members of the broader scientific, education, and communications community on the Public Communication of NASA's Science, the Science Communications Working Group (SCWG) took a comprehensive look at the way the Agency communicates its science to ensure that any changes the Agency made were long-term improvements. The SCWG developed a Science Communications Strategy for NASA and a plan to implement the Strategy. This report outlines a strategy from which effective science communications programs can be developed and implemented across the agency. Guiding principles and strategic themes for the strategy are provided, with numerous recommendations for improvement discussed within the respective themes of leadership, coordination, integration, participation, leveraging, and evaluation.

Mapping your innovation strategy.

Science.gov (United States)

Anthony, Scott D; Eyring, Matt; Gibson, Lib

2006-05-01

In the complex sport of American football, teams rely on playbooks as thick as the Manhattan phone directory. But when it comes to creating innovative growth businesses-which is at least as complicated as professional football--most companies have not developed detailed game plans. Indeed, many managers have concluded that a fog enshrouds the world of innovation, obscuring high-potential opportunities. The authors believe that companies can penetrate that fog by developing growth strategies based on disruptive innovations, as defined by Clayton Christensen. Such innovations conform to a pattern: They offer an entirely new solution; they perform adequately along traditional dimensions and much better along other dimensions that matter more to target customers; and they are not initially appealing to powerful incumbents. Companies can develop customized checklists, or playbooks, by combining this basic pattern with analysis of major innovations in their markets. The key early on is to focus not on detailed financial estimates--which will always guide companies toward the markets most hostile to disruptive innovations--but on how well the innovation fits the pattern of success. It's also crucial to encourage flexibility: Companies must be willing to kill projects that are going nowhere, exempt innovations from standard development processes, and avoid burdening project teams with extra financing, which can keep them heading in the wrong direction. Companies can create competitive advantage by becoming champions at defining the pattern of successful innovations and executing against it. But as that pattern becomes obvious--and others emerge-building a sustainable advantage on innovation competencies will again prove elusive.

BUSINESS AND EDUCATION: INNOVATION STRATEGIES

Directory of Open Access Journals (Sweden)

A. D. Yurasov

2017-01-01

Full Text Available The article is written by postgraduate students of the Sociological Department of the Lomonosov Moscow State University on the results of a general discussion of the possibilities of innovative development through the prism of related fields of knowledge. It reflects the urgency of studying the processes taking place in various institutions of society and causing innovative development. The publication discusses the features of the functioning and interaction between the social institutions of business and education in the context of innovative processes occurring in Russia (low conversion fundamental knowledge in innovation, the inability of young people to engage in science, the specialists outflow from the country, maintaining a balance between traditions and innovations in education, closure of complex industries, and others. The analysis of existing theories and examples of successful interaction between education and business organized to obtain innovative developments are presented (MSU Science Park and others.The data on innovative business models implemented in the countries of the world (Russia, China, Singapore, the United States and the features of their implementation (the possibility of start-up visas, the problems of protecting the rights of entrepreneurs and investors, the time of launching the project and the idea before production, empirical data on the outflow of specialists From Russia, which is considered as one of the consequences of the lack of innovative production in Russia. The authors proposed the possible directions of the organization of education and innovative business, based on the successful experience of foreign countries. The article considers marketing mechanisms as a way of communication between education, business and government institutions in the creation and implementation of innovative developments in Russia, the peculiarities of marketing in the innovative context, in particular, the key role of

The development strategy of financial and innovative technologies

OpenAIRE

R.V. Lavrov

2013-01-01

The aim of the article. The aim of the article is to define and to estimate the forming of expediency of the development strategy of financial and innovative technologies in the context of modern economic space realities.The results of the analysis. The growing importance of the financial sector in the contemporary economic space, as well as rapid changes in it, generates a need for financial innovative technologies. Development strategy of financial and innovative technologies is always asso...

Adopting Advertising and Communication Innovations in Small Firms

Directory of Open Access Journals (Sweden)

Fabricia Durieux Zucco

2017-03-01

Full Text Available The adoption of innovation for market penetration of small firms tends to consider the effectiveness of communication channels. In this study we investigate the adoption of communication and advertising innovations, the use of virtual social networks, in a sample of 227 small firms in the Brazilian countryside. We analyse how distinct communication objectives of a firm influence the choice of using virtual social networks to build links between firms and customers.  We also look at the role of paid advertising in virtual social networks. Main results show a trend of such firms to engage in virtual social networks when they are targeting at stronger brand image and when building deeper links through brand information with their public. Firms also tend to use advertising in virtual social networks when intending to raise brand recall from their brand portfolio.

Iranian EFL Learner’s Communication Strategies:

Directory of Open Access Journals (Sweden)

Atefe Sobhani

2014-03-01

Full Text Available Email has become a widespread medium of communication between students and their instructors, however; there is a limited amount of research on instructional role and uses of email in academic context. The present study investigated the communication strategies in email messages sent by Iranian EFL students to their male instructors in relation to their socioeconomic status (such as family income and education level. Moreover, the relationships between communication strategies and gender were examined. Email message sent by male and female students to their male instructors during the academic year 2012-2013 were analyzed for communication strategies (requesting, negotiating, reporting, social. The results of quantitative and qualitative statistics revealed that there were significant relationships between communication strategies and participants’ socioeconomic status. In addition, there were significant relationships between communication strategies and gender.

Workplace Learning Strategies and Professional Competencies in Innovation Contexts in Brazilian Hospitals

Directory of Open Access Journals (Sweden)

Antonio Isidro-Filho

2013-04-01

Full Text Available Competencies mobilized by service providers form an element of hospital services insofar as scientific and technological procedures that are part of the service become tangible. In view of the fact that hospitals have adopted Information and Communication Technologies (ICT, it would be logical to assume that learning contributes towards acquiring competencies related to changes in hospitals resulting from the adoption of new technologies. This paper aims to analyze relationships between workplace learning strategies and professional competencies after the adoption of innovations supported ICT in hospitals. Eleven interviews were carried out with professionals from three different hospitals and identifying the professional competencies resulting from innovations supported by ICT. This was followed by a cross-sectional survey involving 425 employees at the hospitals surveyed. The data analysis was undertaken by means of structural equation modeling (SEM. The results confirm the hypothesis and indicate that the performance of professional competences based on new ICT is determined by the way the respondents think, change and apply their knowledge, skills and attitudes in the workplace by use of new information and communication technologies.

Revealing the Effectivenesses of Communication Strategies

Science.gov (United States)

Lin, Grace Hui Chin

2013-01-01

The purpose of this study is to report the history of communication strategy and highlight the importance of strategic competence. It provides the histories and characterizations of communication strategy. Besides, it presents from which perspectives these definitions of communication strategies were developed. Various earlier and latter…

Regional innovation systems in the Lisbon strategy

NARCIS (Netherlands)

Bruijn, P.J.M. de; Lagendijk, A.

2005-01-01

This contribution explores the framing of the concept of Regional Innovation Systems (RISs) within European ecoruomic policies. Regional innovation systems are analytically and empirically assessed within the policy corltext of the Lisbon strategy, with special reference to regional dimensions in

Communication Strategies in the Written Medium

Science.gov (United States)

Xhaferi, Brikena

2012-01-01

The field of second language acquisition has distinguished between two types of strategies: learning strategies and communication strategies. Learning strategies deal with the receptive domain of intake, memory, storage, and recall. Communication strategies pertain to the employment of verbal and nonverbal mechanisms for the productive…

Organization Strategy and Structural Differences for Radical Versus Incremental Innovation

OpenAIRE

John E. Ettlie; William P. Bridges; Robert D. O'Keefe

1984-01-01

The purpose of this study was to test a model of the organizational innovation process that suggests that the strategy-structure causal sequence is differentiated by radical versus incremental innovation. That is, unique strategy and structure will be required for radical innovation, especially process adoption, while more traditional strategy and structure arrangements tend to support new product introduction and incremental process adoption. This differentiated theory is strongly supported ...

Strategy Innovation with Employee Involvement

DEFF Research Database (Denmark)

Friis, Ole Uhrskov; Koch, Christian

2015-01-01

The purpose of this article is to investigate how employees can be involved in strategy innovation processes and how new strategy practices (new tools and procedures) are used to change strategy praxis in order to sustain value creation. In the strategizing actions, we found that even...... if the managers still dominate, some processes of direct involvement of employees occur, in particular when employees are asked to supplement overall strategic goals and when they directly shape several sub-strategies. Strategy practices found include strategy planning, an open space workshop and organised...... strategy projects. Especially the latter two are important in facilitating the employee involvement. The case, however, also exhibits enterprise-situated praxises related to unplanned events, like the mitigation of taboos....

Business Model Innovation Portfolio Strategy for Growth Under Product-Market Configurations

OpenAIRE

Bert Verhoeven; Lester W. Johnson

2017-01-01

Purpose: The research links three concepts: product market growth strategy, the magnitude of innovation and Business Model Innovation, merging them together into a dynamic Business Model Innovation strategy framework. Design/Methodology/Approach: The paper is conceptual and exploratory in nature and builds on existing literature and the author’s experience with developing business models. Findings: The BMI strategy framework can help managers establish a BMI portfolio strategy followi...

Match your innovation strategy to your innovation ecosystem.

Science.gov (United States)

Adner, Ron

2006-04-01

High-definition televisions should, by now, be a huge success. Philips, Sony, and Thompson invested billions of dollars to develop TV sets with astonishing picture quality. From a technology perspective, they've succeeded: Console manufacturers have been ready for the mass market since the early 1990s. Yet the category has been an unmitigated failure, not because of deficiencies, but because critical complements such as studio production equipment were not developed or adopted in time. Under-performing complements have left console producers in the position of offering a Ferrari in a world without gasoline or highways--an admirable engineering feat, but not one that creates value for customers. The HDTV story exemplifies the promise and peril of innovation ecosystems--the collaborative arrangements through which firms combine their individual offers into a coherent, customer-facing solution. When they work, innovation ecosystems allow companies to create value that no one firm could have created alone. The benefits of these systems are real. But for many organizations the attempt at ecosystem innovation has been a costly failure. This is because, along with new opportunities, innovation ecosystems also present a new set of risks that can brutally derail a firm's best efforts. Innovation ecosystems are characterized by three fundamental types of risk: initiative risks--the familiar uncertainties of managing a project; interdependence risks--the uncertainties of coordinating with complementary innovators; and integration risks--the uncertainties presented by the adoption process across the value chain. Firms that assess ecosystem risks holistically and systematically will be able to establish more realistic expectations, develop a more refined set of environmental contingencies, and arrive at a more robust innovation strategy. Collectively, these actions will lead to more effective implementation and more profitable innovation.

Integrating Computer-Mediated Communication Strategy Instruction

Science.gov (United States)

McNeil, Levi

2016-01-01

Communication strategies (CSs) play important roles in resolving problematic second language interaction and facilitating language learning. While studies in face-to-face contexts demonstrate the benefits of communication strategy instruction (CSI), there have been few attempts to integrate computer-mediated communication and CSI. The study…

The evolution of intellectual property strategy in innovation ecosystems

DEFF Research Database (Denmark)

Holgersson, Marcus; Granstrand, Ove; Bogers, Marcel

2017-01-01

In this article, we attempt to extend and nuance the debate on intellectual property (IP) strategy, appropriation, and open innovation in dynamic and systemic innovation contexts. We present the case of four generations of mobile telecommunications systems (covering the period 1980-2015), and des......In this article, we attempt to extend and nuance the debate on intellectual property (IP) strategy, appropriation, and open innovation in dynamic and systemic innovation contexts. We present the case of four generations of mobile telecommunications systems (covering the period 1980......-2015), and describe and analyze the co-evolution of strategic IP management and innovation ecosystems. Throughout this development, technologies and technological relationships were governed with different and shifting degrees of formality. Simultaneously, firms differentiated technology accessibility across actors...

Instructional Strategies to Support Creativity and Innovation in Education

Science.gov (United States)

Seechaliao, Thapanee

2017-01-01

The purpose of the study focused on the instructional strategies that support creation of creative and innovative education. The sample for this study consisted of 11 experts in the field of instructional strategies that support innovation of education. Among them, five were specialists in design and development of teaching and learning, three…

Trends in Corporate Communication Strategies

OpenAIRE

Constantin Milosteanu; Ionel Scaunasu; Alina Cornescu; Nicolae Popovic

2011-01-01

When business strategy is correlated with corporate communication strategy, this is reflected in the position and image of the organization on the market, leading to higher sales and increased profitability. The major changes caused by globalization, coupled with the new dynamic of the markets where consumers have access to more information in less time, require new forms of corporate communication. The new corporate communication concept involves major challenges for managers and can help de...

Innovation and international business communication : can European research help to increase the validity and reliability for our business and teaching practice?

NARCIS (Netherlands)

Ulijn, J.M.

2000-01-01

We can improve the validity and reliability of business communication research by using both quantitative and qualitative methods and studying both real life and simulations. Studies should build on both American research on strategy and innovation and European research on psycholinguistics and

The evolution of intellectual property strategy in innovation ecosystems

DEFF Research Database (Denmark)

Holgersson, Marcus; Granstrand, Ove; Bogers, Marcel

2018-01-01

In this article, we attempt to extend and nuance the debate on intellectual property (IP) strategy, appropriation, and open innovation in dynamic and systemic innovation contexts. We present the case of four generations of mobile telecommunications systems (covering the period 1980-2015), and des......In this article, we attempt to extend and nuance the debate on intellectual property (IP) strategy, appropriation, and open innovation in dynamic and systemic innovation contexts. We present the case of four generations of mobile telecommunications systems (covering the period 1980...... and technologies to benefit from openness and appropriation of innovation. Our analysis shows that the discussion of competitiveness and appropriability needs to be expanded from the focal appropriability regime and complementary assets to the larger context of the innovation ecosystem and its cooperative...... and competitive actor relations, with dispersed complementary and substitute assets and technologies. Consequently, the shaping of complementary and substitute appropriability regimes is central when strategizing in dynamic and systemic innovation contexts. This holds important implications for the management...

Innovation Strategy in Slovak Forest Contractor Firms—A SWOT Analysis

Directory of Open Access Journals (Sweden)

Martina Štěrbová

2016-05-01

Full Text Available The aim of the study is to determine the innovation strategy of contractor firms in the Slovak forestry service sector in the area of further innovation activities development. The strategy identification was based on the analysis of the strengths, weaknesses, opportunities and threats in this sector. The results indicate that weaknesses of contractor firms exceed their strengths and, considering the degree and importance of their impact, opportunities exceed identified threats. Based on these findings revealing the relations in the area of innovation activities of forestry service contractors, the “Strategy of Partnership” was suggested as the most suitable type of strategy. It can be concluded that such a form of grouping cooperation brings many benefits to contractors in the form of information availability, guidance, training, and management of conflicts, risks and uncertainty, which are associated with the innovation process.

Achieving synergy between strategy and innovation: The key to value creation

Directory of Open Access Journals (Sweden)

Dobni, C.B.

2010-01-01

Full Text Available An innovation perspective provides an unencumbered clean sheet view of the future, as it is only concerned with what opportunities lie ahead. It prompts the organization to consider the question of 'what future state do we want to achieve?' as opposed to the orchestrated approaches of strategic planning that promotes incrementalism. The perspective chosen will often determine whether an organization is a competitive innovator and competitive imitator. In today's economic environment, organizations are required to create differentiable value. To do so requires a certain synergy between strategy and innovation. This article outlines the importance of innovation, but more importantly discusses the relationship between strategy and innovation. It argues that strategic innovation is logical, yet strategy and innovation are quite different, both in terms of definition and function. These differences are identified, and approaches to achieving synergy are outlined.

IMITATION STRATEGIES FOR SME’S LEARNING PROCESS TOWARDS INNOVATION STRATEGIES

Directory of Open Access Journals (Sweden)

Rina Sulistiyani

2013-01-01

The research results are as follow: the learning experience to use imitation strategy which covers stages of imitation, research, development and  creation. This learning process is the result of interaction between personal and behavior factors, as well as the enabler and barriers. The owners of leather small industries which leave the imitation strategy and switch to innovation strategy are craftsmen who have an entrepreneurial spirit. they are able to balance entrepreneurial and business aspects.

Making the innovation case in Open Access scholary communication

CERN Multimedia

CERN. Geneva

2005-01-01

It seems almost unnecessary to have to elaborate additional reasons for the adoption of Open Access scholarly communication (OA sc) as manifested through Open Access journals and self-archiving practices. To those active within the OA arena, the case has been convincingly made, and current arguments merely need to be disseminated beyond the Library and Information Science (LIS) sphere. However, it is my contention that a convincing argument for OA sc needs to be launched from the Science Policy perspective if any government mandated pro-OA policy changes are to be effected. This paper, then, is an attempt at taking the OA discussion beyond the LIS arena and into the realm of Science and Innovation Policy. Using Innovation Theory as its theoretical framework, it is argued that Open Access scholarly communication can only serve to bolster Innovation Systems, be they national, regional, or sectoral. The case of South Africa is taken as an illustrative example, though the case can and will be generalised to beyon...

The impact of customer-contractor interactions on spacecraft innovation: Insights from communication satellite history

Science.gov (United States)

Szajnfarber, Zoe; Stringfellow, Margaret V.; Weigel, Annalisa L.

2010-11-01

This paper captures a first detailed attempt to quantitatively analyze the innovation history of the space sector. Building on a communication satellite innovation metric and a spacecraft innovation framework developed as part of an ongoing project, this paper presents a preliminary model of global communication satellite innovation. In addition to innovation being a function of the rate of performance normalized by price, innovation was found to be strongly influenced by characteristics of the customer-contractor contractual relationship. Specifically, Department of Defense contracts tend to result in a lower level of innovation on average as compared to other customers. Also, particular customer-contractor pairs perform differently and exhibit a second order relationship in time.

Innovating science communication: the structure supporting ATLAS Education & Outreach

Science.gov (United States)

Goldfarb, Steven; Marcelloni, Claudia; Shaw, Kate; ATLAS Experiment

2016-04-01

The ATLAS Education & Outreach project has, over the years, developed a strong reputation for supporting innovation. Animated event displays, musical CDs, 3d movies, 3-storey murals, photo books, data sonifications, multi-media art installations, pub slams, masterclasses, documentaries, pop-up books, LEGO® models, and virtual visits are among the many diverse methods being exploited to communicate to the world the goals and accomplishments of the ATLAS Experiment at CERN. This variety of creativity and innovation does not pop out of a vacuum. It requires underlying motivation by the collaboration to communicate with the public; freedom and encouragement to do so in a creative manner; and a support structure for developing, implementing and promoting these activities. The ATLAS Outreach project has built this support structure on a well-defined communication plan, high-quality content, and effective delivery platforms. Most importantly, implementation of the program has been based on the effective engagement of the participating institutes and other key partners, not only to leverage modest human resources and funding, but also to take advantage of the rich imagination and inspiration of a diverse, global human collaboration. We present our current plan, on-going activities, and a few more fun innovations for the future.

GLOBAL TEAM MANAGEMENT: AN ESSENTIAL COMPONENT OF FIRMS’ INNOVATION STRATEGY

Directory of Open Access Journals (Sweden)

AZİM ÖZTÜRK

2013-05-01

Full Text Available In the world marketplace some firms compete successfully and others fail to gain global competitive advantage. Some researchers argue that innovation strategy is the answer to successfully meeting today’s and tomorrow’s global business challenges.  An important aspect of the innovation strategy is managing global teams effectively.  Thus, firms of tomorrow will be characterized by values such as teamwork, innovation, cultural diversity, and a global mindset.  The rapid globalization of business, and increasing competition will continue to drive the need for effective teamwork and/in innovation management.  The purpose of our research is to gain insight into global team management and its role as a major component of innovation strategy.  We discuss the changing and developing functions of teamwork, examine the characteristics of global teams, and finally offer a process to achieve effective global team management.

Reducing rural maternal mortality and the equity gap in northern Nigeria: the public health evidence for the Community Communication Emergency Referral strategy

Directory of Open Access Journals (Sweden)

Aradeon SB

2016-03-01

Full Text Available Susan B Aradeon,1 Henry V Doctor2 1Freelance International Consultant (Social and Behavioral Change Communication, Aventura, FL, USA; 2Department of Information, Evidence and Research, Regional Office for the Eastern Mediterranean, World Health Organization, Nasr City, Cairo, Egypt Abstract: The Sustainable Development Goal (SDG maternal mortality target risks being underachieved like its Millennium Development Goal (MDG predecessor. The MDG skilled birth attendant (SBA strategy proved inadequate to end preventable maternal deaths for the millions of rural women living in resource-constrained settings. This equity gap has been successfully addressed by integrating a community-based emergency obstetric care strategy into the intrapartum care SBA delivery strategy in a large scale, northern Nigerian health systems strengthening project. The Community Communication Emergency Referral (CCER strategy catalyzes community capacity for timely evacuations to emergency obstetric care facilities instead of promoting SBA deliveries in environments where SBA availability and accessibility will remain inadequate for the near and medium term. Community Communication is an innovative, efficient, equitable, and culturally appropriate community mobilization approach that empowers low- and nonliterate community members to become the communicators. For the CCER strategy, this community mobilization approach was used to establish and maintain emergency maternal care support structures. Public health evidence demonstrates the success of integrating the CCER strategy into the SBA strategy and the practicability of this combined strategy at scale. In intervention sites, the maternal mortality ratio reduced by 16.8% from extremely high levels within 4 years. Significantly, the CCER strategy contributed to saving one-third of the lives saved in the project sites, thereby maximizing the effectiveness of the SBAs and upgraded emergency obstetric care facilities. Pre- and

Research on the influence of institutional pressures on green innovation strategy

Science.gov (United States)

Zewen, Chen; xin, Li; Hongjun, Cao

2017-11-01

Based on the new Institutional theory and the sample of 116 enterprises, this paper explores the influencing factors of green innovation strategy from the perspective of forced pressure, normative pressure and imitation pressure. The results show that the mandatory regulation, the incentive regulation, the supply chain pressure, and the competitive pressure all have a significant and positive impact on the green innovation strategy. Therefore, the government should take steps to stimulate enterprises to choose the green innovation strategy.

Communication: essential strategies for success.

Science.gov (United States)

O'Connor, Mary

2013-06-01

This department highlights change management strategies that may be successful in strategically planning and executing organizational change initiatives. With the goal of presenting practical approaches helpful to nurse leaders advance organizational change, content includes evidence-based projects, tool, and resources that mobilize and sustain organizational change initiatives. In this article, the author discusses strategies for communication for change processes, whether large or small. Intentional planning and development of a communication strategy alongside, not as an afterthought, to change initiatives are essential.

Does Your Department Have a Technology Innovation Strategy?

Science.gov (United States)

Felkey, Bill G; Fox, Brent I

2016-11-01

There are ways to facilitate the successful implementation of technological innovations. These are especially important in a time of rapid development of new tools to support safe and effective medication therapy. This installment addresses some of the key components of a successful technology innovation strategy.

The Problems of Estonian R&D and Innovation Strategy and the Demand-Side Innovation Policies

Directory of Open Access Journals (Sweden)

Tõnu Roolaht

2012-12-01

Full Text Available The second larger Estonian R&D and Innovation Strategy ‘Knowledge-based Estonia 2007-2013’ is aimed at continuing the advancement of research and development efforts towards an innovative knowledge-based society and economic system in Estonia. Fostering of knowledge-based high-tech industries is seen as paramount for retaining country’s competitive advantage. However, the mid-term evaluations indicate that several goals of the strategy might not be achievable by 2013. In fact, the policy measures have been much more successful in developing scientific research, as indicated by increased international publication, number of patents, and number of researchers and engineers. The advances in development of high-tech products and services through innovations are noticeable but less prominent. The purpose of this study is to suggest the role for demand-side innovation policies in helping to advance commercial development and innovation

Innovative Strategic Leader Transforming From a Low-Cost Strategy to Product Differentiation Strategy

Directory of Open Access Journals (Sweden)

Ray R Gehani

2013-05-01

Full Text Available After the 2008 economic slowdown, and with increasing assault from enterprises from emerging economies, many innovative strategic leaders of multinational enterprises are forced to radically transform their enterprises. They often choose to change from low-cost strategy to innovation-driven product differentiation strategy. In this study, we use a multi-level Grounded Theory Methodology (GTM and agency theory to empirically illustrate such a strategic transformation at a large composite fabric and accessories enterprise. Lessons are drawn from the impact of strategic transformation at multiple levels: strategic leader level, tactical-team manager level, operational follower level, and stakeholder level. Implications for practitioners and researchers are provided by way of mindful leader orientation and value-based innovation.

Bureaucracy, professionalization and school centred innovation strategies

Science.gov (United States)

Morris, Paul

1990-03-01

This paper examines an attempt to promote a school centred innovation strategy within a highly centralized educational system. The School Based Curriculum Project Scheme, which was introduced into Hong Kong in 1988, is analysed in terms of a professional-bureaucratic dichotomy. It is argued that the operational details of the scheme are designed to satisfy a range of bureaucratic concerns and these are not conducive to promoting the professional work ethic which is required for school centred innovation. Finally the paper identifies the implications which arise for policies designed to promote curriculum innovation.

RiverCare communication strategy for reaching beyond

Science.gov (United States)

Cortes Arevalo, Juliette; den Haan, Robert Jan; Berends, Koen; Leung, Nick; Augustijn, Denie; Hulscher, Suzanne J. M. H.

2017-04-01

Effectively communicating river research to water professionals and researchers working in multiple disciplines or organizations is challenging. RiverCare studies the mid-term effects of innovative river interventions in the Netherlands to improve river governance and sustainable management. A total of 21 researchers working at 5 universities are part of the consortium, which also includes research institutes, consultancies, and water management authorities. RiverCare results do not only benefit Dutch river management, but can also provide useful insights to challenges abroad. Dutch partner organizations actively involved in RiverCare are our direct users. However, we want to reach water professionals from the Netherlands and beyond. To communicate with and disseminate to these users, we set up a communication strategy that includes the following approaches : (1) Netherlands Centre of River studies (NCR) website to announce activities post news, not limited to RiverCare; (2) A RiverCare newsletter that is published twice per year to update about our progress and activities; (3) A multimedia promotional providing a 'first glance' of RiverCare. It consists of four video episodes and an interactive menu; (4) An interactive knowledge platform to provide access, explain RiverCare results and gather feedback about the added value and potential use of these results; and (5) A serious gaming environment titled Virtual River where actors can play out flood scaling intervention and monitoring strategies to assess maintenance scenarios. The communication strategy and related approaches are being designed and developed during the project. We use participatory methods and systematic evaluation to understand communication needs and to identify needs for improvement. As a first step, RiverCare information is provided via the NCR website. The active collaboration with the NCR is important to extend communication efforts beyond the RiverCare consortium and after the program ends

The marketing of high-tech innovation: research and teaching as a multidisciplinary communication task

OpenAIRE

Hasenauer, Rainer; Fi8lo, Peter; Störi, Herbert

2013-01-01

Economically successful high-tech innovation is one of the driving forces for global welfare. Like innovation half-life, break-even time to market or technology acceptance, effective multidisciplinary communication between engineering and marketing is a critical success factor. This paper aims to show the requirements of multidisciplinary communication in B2B marketing of high-tech innovation and methodical approaches in research and academic education: 1. Requirements in high-tech innovat...

Dynamic Investment Strategies and Leadership in Product Innovation

NARCIS (Netherlands)

Dawid, H.; Keoula, M.Y.; Kopel, M.; Kort, Peter

2017-01-01

We employ a dynamic market model with endogenous creation of submarkets to study the optimal product innovation strategies of incumbent firms. Firms invest in production capacity and R&D knowledge stock, where the latter determines the hazard rate of innovation. We find that under Markov Perfect

Networking as a strategy for innovation and marketing

DEFF Research Database (Denmark)

Rasmussen, Erik Stavnsager; Jørgensen, Jacob Høj; Goduscheit, René Chester

2007-01-01

Through two in-depth case studies we intend to show in this paper, that innovation, marketing, the search for new business opportunities are interlinked in what could be labeled as networking as strategy. But being entrepreneurial, innovative and searching for new business models is a quite...

76 FR 9320 - Request for Comments on the Strategy for American Innovation

Science.gov (United States)

2011-02-17

... Innovation AGENCY: Office of the Secretary, Department of Commerce. ACTION: Notice and Request for... competitiveness but particularly the Administration's Innovation Strategy (see http://www.Commerce.gov/competes..., identified by ``Innovation Strategy RFI'' by any of the following methods: E-mail: [email protected

Strategies for improving quality and methods for innovation services

Directory of Open Access Journals (Sweden)

Bajić Milan

2009-01-01

Full Text Available Contemporary concepts of business of service organisations, focus their researches on measuring quality of the services and identification of mistakes. The aim of strategies is the improvement of quality. Marketing concepts shows that the constant creation of new products and the modification of characteristics on the old products, makes possible market strategy that stimulates development of activities. This paper is focusing on the improving of service using the strategies that can innovate and improve the services. Paper seeks to demonstrate one of possible observations and importance of performance, combined with blueprinting of services and benchmarking as a useful strategies for improving and innovation of services.

ASSESSMENT BASIS OF INNOVATIVE DEVELOPMENT STRATEGY

Directory of Open Access Journals (Sweden)

Alexander O. Bebris

2014-01-01

Full Text Available The article provides a brief description of modern concept of strategic management and provides the effectiveness principles for the strategy of modern ventures innovative development. The article refers to the management of ventures strategic development.

Serendipity and strategy in rapid innovation.

Science.gov (United States)

Fink, T M A; Reeves, M; Palma, R; Farr, R S

2017-12-08

Innovation is to organizations what evolution is to organisms: it is how organizations adapt to environmental change and improve. Yet despite advances in our understanding of evolution, what drives innovation remains elusive. On the one hand, organizations invest heavily in systematic strategies to accelerate innovation. On the other, historical analysis and individual experience suggest that serendipity plays a significant role. To unify these perspectives, we analysed the mathematics of innovation as a search for designs across a universe of component building blocks. We tested our insights using data from language, gastronomy and technology. By measuring the number of makeable designs as we acquire components, we observed that the relative usefulness of different components can cross over time. When these crossovers are unanticipated, they appear to be the result of serendipity. But when we can predict crossovers in advance, they offer opportunities to strategically increase the growth of the product space.

Five Forces of 21st Century Innovation Strategy: Insights for Leaders

Energy Technology Data Exchange (ETDEWEB)

Arent, Douglas J.; Pless, Jacquelyn; Statwick, Patricia

2016-03-01

Understanding these dynamics informs 21st century innovation strategies that government and business leaders rely upon to address modern technological, social, environmental, and demographic realities. This Research Highlight previews JISEA's continuing work on innovation strategy.

Labour flexibility and innovation, complementary or concurrent strategies? A review of the literature

OpenAIRE

De Spiegelaere, Stan; Van Gyes, Guy; Van Hootegem, Geert

2014-01-01

The European strategy for growth has a double aim: becoming an innovative union and enhancing labour flexibility. Yet, few addressed the question whether these two strategies are compatible or concurrent strategies. Through a review of the literature, we address this question by focusing on different types of labour flexibility (functional, contractual and financial), and two types of innovation outcomes: employee-driven innovation (EDI) and organizational innovativeness. Using insights from ...

Product Innovation Strategies on Emerging Markets: Bringing Theory and Practice Together

Directory of Open Access Journals (Sweden)

Alina Irina POPESCU

2013-12-01

Full Text Available Emerging economies present the largest growth in the world, and thus tremendous growth opportunities. Developing products for emerging markets proves to be a difficult task requiring a fundamental shift in thinking, and the present paper aims at investigating the product innovation strategies available on emerging markets, theoretically and practically through examples and a case-study of the Romanian tablet market. At the beginning, the theoretical framework is described through the most relevant contributions to the field of product innovation. Some conceptual clarifications are provided, in the context of a widespread usage of terms in various fields of science. The second part of the paper attempts to define the ‘emerging markets’ and to find distinctive their characteristics, attempt hampered by their great diversity and complexity. The third part provides empirical support for the product innovation strategies used by local tablet producers in Romania. Findings show local tablet producers used the frugal innovation strategy in the first years of operations. Afterwards, the increasingly competitive market and the gradual sophistication of consumers made a shift in strategy, to new product development and innovation strategy, in the context of keeping the low-cost positioning of the locally produced tablets.

Resilient Communication: A New Crisis Communication Strategy for Homeland Security

Science.gov (United States)

2012-03-01

communication theory. Author, Timothy Coombs , in Ongoing Crisis Communication , discusses the need for a crisis management 10 plan to prepare for potential... COMMUNICATION : A NEW CRISIS COMMUNICATION STRATEGY FOR HOMELAND SECURITY by Sharon L. Watson March 2012 Thesis Advisor: Christopher Bellavita...REPORT TYPE AND DATES COVERED Master’s Thesis 4. TITLE AND SUBTITLE Resilient Communication : A New Crisis Communication

Comparative Analysis of Terrorists’ Communication Strategies

Directory of Open Access Journals (Sweden)

Denis Alexandrovich Zhuravliev

2011-01-01

Full Text Available There is a wide-spread approach in a research literature to regard terrorism as a communicative process. From this point of view, the author offers a comparative analysis of the three most common communication strategies of terrorist groups, including transforming the role of the mass media, the Internet and a combined approach. The author also argues that a particular communication strategy determines a structure of a terrorist organization.

Modeling the sustainable development of innovation in transport construction based on the communication approach

Science.gov (United States)

Revunova, Svetlana; Vlasenko, Vyacheslav; Bukreev, Anatoly

2017-10-01

The article proposes the models of innovative activity development, which is driven by the formation of “points of innovation-driven growth”. The models are based on the analysis of the current state and dynamics of innovative development of construction enterprises in the transport sector and take into account a number of essential organizational and economic changes in management. The authors substantiate implementing such development models as an organizational innovation that has a communication genesis. The use of the communication approach to the formation of “points of innovation-driven growth” allowed the authors to apply the mathematical tools of the graph theory in order to activate the innovative activity of the transport industry in the region. As a result, the authors have proposed models that allow constructing an optimal mechanism for the formation of “points of innovation-driven growth”.

Innovative pretreatment strategies for biogas production.

Science.gov (United States)

Patinvoh, Regina J; Osadolor, Osagie A; Chandolias, Konstantinos; Sárvári Horváth, Ilona; Taherzadeh, Mohammad J

2017-01-01

Biogas or biomethane is traditionally produced via anaerobic digestion, or recently by thermochemical or a combination of thermochemical and biological processes via syngas (CO and H 2 ) fermentation. However, many of the feedstocks have recalcitrant structure and are difficult to digest (e.g., lignocelluloses or keratins), or they have toxic compounds (such as fruit flavors or high ammonia content), or not digestible at all (e.g., plastics). To overcome these challenges, innovative strategies for enhanced and economically favorable biogas production were proposed in this review. The strategies considered are commonly known physical pretreatment, rapid decompression, autohydrolysis, acid- or alkali pretreatments, solvents (e.g. for lignin or cellulose) pretreatments or leaching, supercritical, oxidative or biological pretreatments, as well as combined gasification and fermentation, integrated biogas production and pretreatment, innovative biogas digester design, co-digestion, and bio-augmentation. Copyright © 2016 Elsevier Ltd. All rights reserved.

How Configuration Management Helps Projects Innovate and Communicate

Science.gov (United States)

Cioletti, Louis A.; Guidry, Carla F.

2009-01-01

This slide presentation reviews the concept of Configuration Management (CM) and compares it to the standard view of Project management (PM). It presents two PM models: (1) Kepner-Tregoe,, and the Deming models, describes why projects fail, and presents methods of how CM helps projects innovate and communicate.

A Case Study about Communication Strategies

Science.gov (United States)

Lin, Grace Hui Chin

2011-01-01

The primary purpose of this case study was to identify what were Taiwanese University English as a Foreign Language (EFL) learners' perceptions about learning communication strategies. This study collected qualitative data about students' beliefs and attitudes as they learned communication strategies. The research question guiding the study was:…

Innovation Vouchers and LEP Structural Funds Strategies. Innovation and Growth Factsheet Series. No. 1

Science.gov (United States)

Universities UK, 2014

2014-01-01

This factsheet, the first in a series on innovation and growth, provides an overview of the benefits of innovation vouchers, and gives some examples of how universities and Local Enterprise Partnerships (LEPs) are including them in their European Structural and Investment Funds (ESIF) strategies. [For the second factsheet in the series,…

Investment in Open Innovation Service Providers: NASA's Innovative Strategy for Solving Space Exploration Challenges

Science.gov (United States)

Fogarty, Jennifer A.; Rando, Cynthia; Baumann, David; Richard, Elizabeth; Davis, Jeffrey

2010-01-01

In an effort to expand routes for open communication and create additional opportunities for public involvement with NASA, Open Innovation Service Provider (OISP) methodologies have been incorporated as a tool in NASA's problem solving strategy. NASA engaged the services of two OISP providers, InnoCentive and Yet2.com, to test this novel approach and its feasibility in solving NASA s space flight challenges. The OISPs were chosen based on multiple factors including: network size and knowledge area span, established process, methodology, experience base, and cost. InnoCentive and Yet2.com each met the desired criteria; however each company s approach to Open Innovation is distinctly different. InnoCentive focuses on posting individual challenges to an established web-based network of approximately 200,000 solvers; viable solutions are sought and granted a financial award if found. Based on a specific technological need, Yet2.com acts as a talent scout providing a broad external network of experts as potential collaborators to NASA. A relationship can be established with these contacts to develop technologies and/or maintained as an established network of future collaborators. The results from the first phase of the pilot study have shown great promise for long term efficacy of utilizing the OISP methodologies. Solution proposals have been received for the challenges posted on InnoCentive and are currently under review for final disposition. In addition, Yet2.com has identified new external partners for NASA and we are in the process of understanding and acting upon these new opportunities. Compared to NASA's traditional routes for external problem solving, the OISP methodologies offered NASA a substantial savings in terms of time and resources invested. In addition, these strategies will help NASA extend beyond its current borders to build an ever expanding network of experts and global solvers.

Sources of variability in human communicative skills

Directory of Open Access Journals (Sweden)

Inge eVolman

2012-11-01

Full Text Available When established communication systems cannot be used, people rapidly create novel systems to modify the mental state of another agent according to their intentions. However, there are dramatic inter-individual differences in the implementation of this human competence for communicative innovation. Here we characterize psychological sources of inter-individual variability in the ability to build a shared communication system from scratch. We consider two potential sources of variability in communicative skills. Cognitive traits of two individuals could independently influence their joint ability to establish a communication system. Another possibility is that the overlap between those individual traits influences the communicative performance of a dyad. We assess these possibilities by quantifying the relationship between cognitive traits and behavior of communicating dyads. Cognitive traits were assessed with psychometric scores quantifying cooperative attitudes and fluid intelligence. Competence for implementing successful communicative innovations was assessed by using a non-verbal communicative task. Individual capacities influence communicative success when communicative innovations are generated. Dyadic similarities and individual traits modulate the type of communicative strategy chosen. The ability to establish novel communicative actions was influenced by a combination of the communicator’s ability to understand intentions and the addressee’s ability to recognize patterns. Communicative pairs with comparable systemizing abilities or behavioral inhibition were more likely to explore the search space of possible communicative strategies by systematically adding new communicative behaviors to those already available. No individual psychometric measure seemed predominantly responsible for communicative success. These findings support the notion that the human ability for fast communicative innovations represents a special type of

The Contribution of Innovation Strategy Development and Implementation in Active Facilitation of Pharmaceutical Front End Innovation

DEFF Research Database (Denmark)

Aagaard, Annabeth

2012-01-01

Front end innovation (FEI) represents the first building blocks of product development, but is often regarded as a weak link in innovation literature. Various theorists emphasize that a firm’s innovation can benefit substantially by improving the front end of innovation process (Reinertsen, 1999,......-oriented longitudinal case study of a Danish pharmaceutical company. The findings and key learnings from the study are presented as propositions of how innovation strategies can be applied to actively facilitate FEI and with measurable results.......Front end innovation (FEI) represents the first building blocks of product development, but is often regarded as a weak link in innovation literature. Various theorists emphasize that a firm’s innovation can benefit substantially by improving the front end of innovation process (Reinertsen, 1999...

Manager, e-Communications (updated on January 27, 2017) | IDRC ...

International Development Research Centre (IDRC) Digital Library (Canada)

2017-01-27

Jan 27, 2017 ... Develops digital media (including social media) strategies to ... and digital media communications plan and strategy that align with the ... e-Communications supports the Centre's business goals and that its ... Innovation.

INNOVATIVE MARKETING STRATEGIES IN TOP MOST COMPANIES

OpenAIRE

Sonia*

2018-01-01

This Research Study looks at various innovative marketing strategies used by our top most companies .Marketing strategies is a long term, forward looking approach to planning with the fundamental goal achieving a sustainable competitive advantage. Overall approach of this paper is to create a link between growth rate of companies and new marketing strategies. Good marketing is no accident, It is both an art and a science and it results from careful planning and execution using state-of-the-ar...

Mothers "Google It Up:" Extending Communication Channel Behavior in Diffusion of Innovations Theory.

Science.gov (United States)

Sundstrom, Beth

2016-01-01

This study employed qualitative methods, conducting 44 in-depth interviews with biological mothers of newborns to understand women's perceptions and use of new media, mass media, and interpersonal communication channels in relation to health issues. Findings contribute to theoretical and practical understandings of the role of communication channels in diffusion of innovations theory. In particular, this study provides a foundation for the use of qualitative research to advance applications of diffusion of innovations theory. Results suggest that participants resisted mass media portrayals of women's health. When faced with a health question, participants uniformly started with the Internet to "Google it up." Findings suggest new media comprise a new communication channel with new rules, serving the functions of both personal and impersonal influence. In particular, pregnancy and the postpartum period emerged as a time when campaign planners can access women in new ways online. As a result, campaign planners could benefit from introducing new ideas online and capitalizing on the strength of weak ties favored in new media. Results expand the innovativeness/needs paradox in diffusion of innovations theory by elaborating on the role of new media to reach underserved populations. These findings provide an opportunity to better understand patient information seeking through the lens of diffusion of innovations theory.

Strategi Komunikasi Membangun Kemandirian Pangan

OpenAIRE

Rangkuti, Parlaungan Adil

2009-01-01

Communication strategy in developing food independencyRole of agricultural development communication is important to build food self-suffiency and diversification as the main base of food independency and food security. Food independency will be accomplished if its development comes from people initiative as an awareness to build modern farm industry with effective and efficient communication strategy support. Adoption of innovation technology by means of communication will boost productivity...

Spices Coffee : Innovation Strategy To Increase Quality On Powder Coffee Farmers

Science.gov (United States)

Amir, I. T.; Indah, P. N.; Widayanti, S.

2018-01-01

The purpose of the study is a) to analyze the condition of internal environment industry spices coffee, b) to analyze the condition of the external environment industry spices coffee, and c) to determine the technological innovation strategy spices coffee in order to improve the competitiveness of the coffee people. Most of the coffee grown in Tutur district is cultivated by smallholder farms, resulting in low quality. The strategy of coffee spice agro-industry aims to increase the added value of the products so that farmers obtain higher coffee prices. Activities include the provision of raw materials, processing, supply of final products, and marketing.The results showed that the internal environmental conditions that have the highest value is the strengthen factors. The highest score of strengthen factors is the availability of coffee, availability of labor and communications group. The highest score of opportunity factors is technological assistance from the government and other government support for the development of people’s coffee industry and high market potential. The development of agrotourism should improve as well as expand the network to seize market. The strategy should be applied in the development of spices coffee industry is to support aggressive growth (Growth-oriented strategy).

Regional Innovation Strategies in the Czech Republic

Directory of Open Access Journals (Sweden)

Hájek Oldřich

2011-06-01

Full Text Available Lately, the concept of innovation has become a development mantra in the fierce global competition. Competition is not limited to firms; it is also relevant for territories. An observed trend which is not surprising is the number of support tools that have been developed to reinforce the position of territories and their actors in the innovation processes. Clusters and regional innovation systems are the most important of them. However, both are rather underdeveloped in the CEE countries, including the Czech Republic. Faced with this situation, a number of Czech regional authorities (Regions took measures to stimulate the process of creating cluster and regional innovation system (RISs. Hence, strategic planning in the form of regional innovation strategies has become an overarching concept. So far, eleven Czech Regions have elaborated on RISs and analysis of these documents was the main focus of this article. The main finding of this paper is that, there is an increasing quality of RISs in the Czech Republic. Moreover, some common and some differentiated features of RISs were also identified. Consequently, the paper emphasizes numerous problems of RISs that is perceived as a key barrier towards real regional innovation system.

Food Security Strategy Based on Computer Innovation

OpenAIRE

Ruihui Mu

2015-01-01

Case analysis to identify innovative strategies for food security occurred in the Oriental Hotel, voluntarily implement food safety control. Food security strategy investigation and the reasons for their use of multiple data sources, including accommodation and catering industry to implement and document interviews with key decision makers in the hotel performed to observe the business environment were examined. This finding suggests that addressing food security, not only is the food control...

Nursing and conflict communication: avoidance as preferred strategy.

Science.gov (United States)

Mahon, Margaret M; Nicotera, Anne M

2011-01-01

An exploratory study was conducted to examine nurses' (n = 57) selection of strategies to confront conflict in the workplace. Communication competence is the conceptual framework, defining competent conflict communication as joint problem-solving communication that is both effective and appropriate. Items were drawn from tools assessing nurses' conflict management strategies. Nurses reported a strong preference not to confront conflict directly; nurse managers were less likely to avoid direct communication. Nurses who do choose to confront conflict are more likely to use constructive than destructive strategies. The integration of the social science of health communication into nursing education and practice and other implications are discussed.

Company Strategies for Responsible Research and Innovation (RRI): A Conceptual Model

OpenAIRE

Klaassen, P.; van de Poel, Ibo; Asveld, Lotte; Flipse, Steven; Scholten, Victor; Yaghmaei, Emad

2017-01-01

Responsible research and innovation (RRI) has become an important topic in the academic community and in policy circles, but it has not yet been systematically included in the innovation process of companies. We discuss how companies can integrate RRI into their corporate social responsibility (CSR) policies and business strategy. To this end, we developed a conceptual model that links a company’s RRI strategy to its context, and that helps to translate the RRI strategy into activities that r...

Company strategies for responsible research and innovation (RRI): A conceptual model

OpenAIRE

van de Poel, I.R.; Asveld, L.; Flipse, S.M.; Klaassen, Pim; Scholten, V.E.; Yaghmaei, E.

2017-01-01

Responsible research and innovation (RRI) has become an important topic in the academic community and in policy circles, but it has not yet been systematically included in the innovation process of companies. We discuss how companies can integrate RRI into their corporate social responsibility (CSR) policies and business strategy. To this end, we developed a conceptual model that links a company's RRI strategy to its context, and that helps to translate the RRI strategy into activities that r...

Sustainable Innovation: Eco-development tendencies and Theory of Communicative Action Standpoint

Directory of Open Access Journals (Sweden)

Dany Flávio Tonelli

2013-04-01

Full Text Available The paper aims to show new production tendencies, trying to find out if they can be seen under a sustainable innovation perspective and if their logical action presents a connection to Habermas’ Theory of Communicative Action. Considering the current innovation theories it is worth saying that specific approaches facing environmental sustainability are not common. Based on such scope, Industrial Ecology and Integrated Production Systems are highlighted. They are in the mainstream because they try to guide themselves not just by economic concerns, but also considering the articulation demand among different subjective and objective elements. The tendencies draw proposals to policies’ transformations – regarding production methods – by placing economical, social and environmental dimensions in an inseparable way. However, even though after analyzing systems we did not identify any relation to the “Theory of Communicative Action”, the habermasian approach is recognized as useful to innovation processes once achieved by consensus and mutual understanding.

Renewable Energy Innovation Policy. Success Criteria and Strategies

Energy Technology Data Exchange (ETDEWEB)

NONE

2013-03-15

Renewable energy technology (RET) innovation involves new, improved processes, as well as strategies to accelerate RET development, ranging from breakthroughs with basic technology inventions and improved research, development and deployment (RDD) systems, to improved market mechanisms and commercialisation. In order to achieve RET innovation, a country needs to put in place the right policy approaches, frameworks, governance and policy instruments. This working paper was compiled to assist countries with policy development in order to strengthen renewable energy innovation, primarily through a discussion of design criteria for innovation policy frameworks. The report identifies broad success criteria for innovation policy in the sector and suggests strategic policy approaches to advance RET innovation in the context of constrained options, competition for resources, and national economic development goals. For renewable energy innovation policy regimes to be succeed, they must satisfy two broad criteria: (a) promotion of sustained multi-stakeholder engagement around an achievable, shared vision; and (b) appropriate positioning of a country or region to anticipate and benefit from renewable energy technology flows.

Firms dealing with regulatory change: innovation and political influence strategies

NARCIS (Netherlands)

Wesseling, Joeri; Farla, Jacco; Hekkert, Marko

2014-01-01

Firm-level strategies, particularly political strategies, are overlooked in transition studies. Therefore, we study how car manufacturers combine and change their innovation and political influence strategies in response to a technology-forcing regulation that attempts to drive transition. We use

ACTIVE MARKETING STRATEGY IN THE EDUCATION MARKET:BREAKTHROUGH POSITIONING STRATEGY IN PROMOTING UNIVERSITY’S INNOVATIONS

OpenAIRE

Pashkus N.A; Pashkus V.

2013-01-01

The article discusses the possibility of using active marketing strategies for promoting the results of university’s innovations. Benefits, that can be obtained by university through its strategy of breakthrough positioning explored

Roles of Communication Problems and Communication Strategies on Resident-Related Role Demand and Role Satisfaction.

Science.gov (United States)

Savundranayagam, Marie Y; Lee, Christopher

2017-03-01

This study investigated the impact of dementia-related communication difficulties and communication strategies used by staff on resident-related indicators of role demand and role satisfaction. Formal/paid long-term care staff caregivers (N = 109) of residents with dementia completed questionnaires on dementia-related communication difficulties, communication strategies, role demand (ie, residents make unreasonable demands), and role satisfaction (measured by relationship closeness and influence over residents). Three types of communication strategies were included: (a) effective repair strategies, (b) completing actions by oneself, and (c) tuning out or ignoring the resident. Analyses using structural equation modeling revealed that communication problems were positively linked with role demand. Repair strategies were positively linked with relationship closeness and influence over residents. Completing actions by oneself was positively linked to role demand and influence over residents, whereas tuning out was negatively linked with influence over residents. The findings underscore that effective caregiver communication skills are essential in enhancing staff-resident relationships.

Communication Strategies in the Foreign Language Classroom

Science.gov (United States)

Houston, Tony

2006-01-01

The focus of the present study is to examine the communication strategies used by learners and teachers in the foreign language classroom. The data is from introductory Spanish classrooms at the university level. The author analyzed the data for instances of communications strategies according to taxonomy developed for ESL studies. Important…

Innovation and communicative action: health management networks and technologies.

Science.gov (United States)

Rivera, Francisco Javier Uribe; Artmann, Elizabeth

2016-11-03

This article discusses elements of a theory of innovation from the perspective of innovation networks and social construction of technology, based on Habermas' Theory of Communicative Action and authors from the Sociology of Innovation. Based on the theoretical framework of the communicative production of scientific facts, we focus on innovation management as a basic dimension that must meet some organizational and methodological requirements in order to power its results. We present and discuss instruments such as Situational Planning, Prospective Analysis, Strategic Portfolio Management, and Networks Management that can help deal with the challenge of innovation and exploration of the future. We conclude that network organizational formats centered on reflexivity of interdisciplinary groups and planning approaches that encourage innovation criteria in assessing the attractiveness of activities and that help anticipate forms of innovation through systematic prospective analysis can potentiate the process of generating innovation as a product of networks. Resumo: No artigo são discutidos elementos de uma teoria da inovação numa perspectiva de redes de inovação e de construção social da tecnologia, a partir da Teoria do Agir Comunicativo de Habermas e de autores da Sociologia da Inovação. Com base no marco teórico da produção comunicativa de fatos científicos, focamos a gestão da inovação como uma dimensão fundamental que deve contemplar alguns requisitos, tanto de natureza organizacional quanto metodológica, para potencializar seus resultados. Apresentamos e discutimos instrumentos como o Planejamento Situacional, a Análise Prospectiva, a Gestão Estratégica de Portfólios e a Gestão de Redes que podem contribuir para o desafio da inovação e exploração do futuro. Conclui-se que formas organizativas em rede, centradas na reflexividade de grupos interdisciplinares, e enfoques de planejamento que estimulem o uso de critérios de inovação na

Opening up the innovation process: archetypal strategies

DEFF Research Database (Denmark)

Vujovic, Sladjana; Ulhøi, John Parm

2005-01-01

sharing and co-operation play a critical part. The paper addresses the involvement of users in opening up the innovation process, which in turn gives the participating actors an interesting alternative for product development. We identify and classify four archetypal strategies for opening up...

Improvement of business performance in restaurants using innovation strategies

Directory of Open Access Journals (Sweden)

Gagić Snježana

2014-01-01

Full Text Available Innovation is an important aspect of contemporary business. Rapid change in guests' preferences and expectations significantly affect the restaurant industry. Meeting the diverse hospitality needs implies making innovative programs in all processes such as technical, technological as well as service oriented. Hospitality industry enters into the process of accelerated changes of modern equipment, updated technology, business strategies and hospitality management. The paper will discuss innovative offer design, molecular gastronomy, modern food presentation technique as well as authentic culinary products offer. By introducing such innovations, restaurants create the image of organisations following current trends as well as responding to the market requirements.

Beginning science teachers' strategies for communicating with families

Science.gov (United States)

Bloom, Nena E.

Science learning occurs in both formal and informal spaces. Families are critical for developing student learning and interest in science because they provide important sources of knowledge, support and motivation. Bidirectional communication between teachers and families can be used to build relationships between homes and schools, leverage family knowledge of and support for learners, and create successful environments for science learning that will support both teaching and student learning. To identify the communication strategies of beginning science teachers, who are still developing their teaching practices, a multiple case study was conducted with seven first year secondary science teachers. The methods these teachers used to communicate with families, the information that was communicated and shared, and factors that shaped these teachers' continued development of communication strategies were examined. Demographic data, interview data, observations and documentation of communication through logs and artifacts were collected for this study. Results indicated that the methods teachers had access to and used for communication impacted the frequency and efficacy of their communication. Teachers and families communicated about a number of important topics, but some topics that could improve learning experiences and science futures for their students were rarely discussed, such as advancement in science, student learning in science and family knowledge. Findings showed that these early career teachers were continuing to learn about their communities and to develop their communication strategies with families. Teachers' familiarity with their school community, opportunities to practice strategies during preservice preparation and student teaching, their teaching environment, school policies, and learning from families and students in their school culture continued to shape and influence their views and communication strategies. Findings and implications for

Which IP Strategies Do Young Highly Innovative Firms Choose

DEFF Research Database (Denmark)

Veugelers, Reinhilde; Schneider, Cédric

2018-01-01

This paper describes and analyzes the strategies of young highly innovative companies to appropriate the returns from their innovations. Upon controlling for other firm and industry characteristics, we show that firms combining a young age and small scale with a high R&D intensive profile are mor...... likely to use intellectual property (IP), specifically combining formal and informal appropriation mechanisms. They are especially more likely to choose secrecy in combination with formal IP. This holds primarily when they introduce more radical innovations new to the market....

Culture Elements in Intercultural Communication:Phenomena and Strategies%Culture Elements in Intercultural Communication: Phenomena and Strategies

Institute of Scientific and Technical Information of China (English)

刘永安

2017-01-01

With the advancement of globalization and the"the one-belt and one-road"initiative, there is greater-than-ever need for intercultural communication in many fields. With distinguished cultures, there will be conflicts of all kinds in intercultur-al communication, which greatly hinder the intercultural communication. The research to explore the culture elements and the cultural interference is of great significance for intercultural communication. Herein, culture elements and culture interference are to be explored, and strategies and techniques to minimize cultural interference are put forward, so as to promote intercultural communication.

Towards an Intellectual Property Rights Strategy for Innovation in Europe

NARCIS (Netherlands)

Radauer, Alfred; Rodriguez, V.F.

2009-01-01

On October 13, 2009 the Science and Technology Options Assessment Panel (STOA) together with Knowledge4Innovation/The Lisbon Forum, supported by Technopolis Consulting Group and TNO, organised a half-day workshop entitled ‘Towards an Intellectual Property Rights Strategy for Innovation in Europe’.

Are in-house and outsourcing innovation strategies interlinked? Evidence from the European agri-food sector

NARCIS (Netherlands)

Materia, V.C.; Pascucci, S.; Dries, L.K.E.

2014-01-01

The paper investigates the determinants of innovation strategies in the agri-food sector and
the potential complementarity of these strategies. Innovation strategies are distinguished as
in-house and outsourcing. The choice between strategies is motivated by transaction

Innovative strategies using communications technologies to engage gay men and other men who have sex with men into early HIV testing and treatment in Thailand.

Science.gov (United States)

Anand, Tarandeep; Nitpolprasert, Chattiya; Ananworanich, Jintanat; Pakam, Charnwit; Nonenoy, Siriporn; Jantarapakde, Jureeporn; Sohn, Annette H; Phanuphak, Praphan; Phanuphak, Nittaya

2015-04-01

One-in-three men who have sex with men (MSM) surveyed between 2007 and 2010 in Bangkok were HIV infected; 54% of new infections in Thailand are expected to be among MSM. Although MSM are the top internet-accessing population in Thailand, it has not been optimally used to scale up early HIV testing and counselling (HTC) and linkage to treatment. Thailand needs innovative technology-based strategies to help address the exploding epidemic of HIV among gay men and other MSM. Adam's Love, an innovative web-based communications strategy, was launched in 2011 by the Thai Red Cross AIDS Research Centre. It includes a dedicated website, integrated social media and web message boards for online counselling, recruitment and appointment making, a club membership programme offering non-financial incentives for HTC, targeted marketing and promotions, and collaboration with MSM-friendly clinics and private hospitals to improve accessibility of HTC services. Between September 2011 and January 2015, the website engaged 1.69 million viewers, and gained more than 8 million page views. An estimated 11,120 gay men and other MSM received online counselling; 8,288 MSM were referred to HTC services; 1,223 to STI testing services; and 1,112 MSM living with HIV were advised regarding HIV treatment. In total, 1,181 MSM recruited online were enrolled in the club membership programme, and 15.5% were diagnosed with HIV. The Adam's Love programme has successfully demonstrated the potential for utilising 'online-to-offline' recruitment models in Thailand, and has attracted national and regional recognition as a trusted resource on HIV and referral to testing and care.

Security Problems of Communicative Strategies

Directory of Open Access Journals (Sweden)

Elena B. Perelygina

2011-01-01

Full Text Available The main directions of safety formation in communication strategies are connected with their adaptation to the conditions of social and psychological variability. Building up a communicative strategy is a versatile process, in which it is necessary to consider a wide spectrum of social and psychological parameters, especially topical in the modern period of social development. Forms of social interactions in schematic formats of contemporary social and economic revolution are reduced, social and functional potentials are depleted, mass society is further differentiating, the pace of historic changes is growing, all this determines the necessity to prepare changes in personality structures to the dynamics of social and fluidity.

Are In-House and Outsourcing Innovation Strategies Correlated? Evidence from the European Agri-Food Sector

NARCIS (Netherlands)

Materia, Valentina C.; Pascucci, Stefano; Dries, Liesbeth

2017-01-01

We analyse European agri-food firms’ choices about innovation in-house or through outsourcing and provide empirical evidence about the correlation between these strategies. The relationship between the innovation strategy and firm-, industry- and innovation-specific characteristics is analysed

Health System Transformation through a Scalable, Actionable Innovation Strategy.

Science.gov (United States)

Snowdon, Anne

2017-01-01

The authors who contributed to this issue of Healthcare Papers have provided rich insights into a promising innovation agenda to support transformational change aimed at achieving high-performing, person-centric health systems that are sustainable and deliver value. First and foremost, the commentaries make clear that a focused innovation agenda with defined goals, objectives and milestones is needed, if innovation is to be a viable and successful strategy to achieve health system transformation. To date, innovation has been a catch-all term for solving the many challenges health systems are experiencing. Yet, innovation on its own cannot fix all the ills of a health system; strategic goals and objectives are needed to define the way forward if innovation is to achieve value for Canadians. To this end, the authors identify goals and objectives that are worthy of serious consideration by all health system stakeholders.

Improvement of business performance in restaurants using innovation strategies

OpenAIRE

Gagić Snježana; Tešanović Dragan; Kalenjuk Bojana

2014-01-01

Innovation is an important aspect of contemporary business. Rapid change in guests' preferences and expectations significantly affect the restaurant industry. Meeting the diverse hospitality needs implies making innovative programs in all processes such as technical, technological as well as service oriented. Hospitality industry enters into the process of accelerated changes of modern equipment, updated technology, business strategies and hospitality management. The paper will discuss innova...

Innovation in scholarly communication: Vision and projects from high-energy physics

International Nuclear Information System (INIS)

Heuer, R.D.; Holtkamp, A.; Mele, S.

2008-05-01

Having always been at the forefront of information management and open access, High-Energy Physics (HEP) proves to be an ideal test-bed for innovations in scholarly communication including new information and communication technologies. Three selected topics of scholarly communication in High-Energy Physics are presented here: A new open access business model, SCOAP, a world-wide sponsoring consortium for peer-reviewed HEP literature; the design, development and deployment of an e-infrastructure for information management; and the emerging debate on long-term preservation, re-use and (open) access to HEP data. (orig.)

Innovation in scholarly communications. Vision and projects from High-Energy Physics

Energy Technology Data Exchange (ETDEWEB)

Heuer, R D; Holtkamp, A [Deutsches Elektronen-Synchrotron (DESY), Hamburg (Germany); Mele, S [European Organization for Nuclear Research (CERN), Geneva (Switzerland)

2008-05-15

Having always been at the forefront of information management and open access, High-Energy Physics (HEP) proves to be an ideal test-bed for innovations in scholarly communication including new information and communication technologies. Three selected topics of scholarly communication in High-Energy Physics are presented here: A new open access business model, SCOAP, a world-wide sponsoring consortium for peer-reviewed HEP literature; the design, development and deployment of an e-infrastructure for information management; and the emerging debate on long-term preservation, re-use and (open) access to HEP data. (orig.)

Innovation in Scholarly Communication Vision and Projects from High-Energy Physics

CERN Document Server

Heuer, Rolf-Dieter; Mele, Salvatore

2008-01-01

Having always been at the forefront of information management and open access, High-Energy Physics (HEP) proves to be an ideal test-bed for innovations in scholarly communication including new information and communication technologies. Three selected topics of scholarly communication in High-Energy Physics are presented here: A new open access business model, SCOAP3, a world-wide sponsoring consortium for peer-reviewed HEP literature; the design, development and deployment of an e-infrastructure for information management; and the emerging debate on long-term preservation, re-use and (open) access to HEP data.

You'll Be Surprised - Digital Business Strategy as Driver of Organizational Innovativeness

DEFF Research Database (Denmark)

Wunderlich, Nico; Beck, Roman

2018-01-01

The presence of digital infrastructures fundamentally changes market conditions, business and IT strategy, and consequently organizational structures. This research investigates how the concept of a digital business strategy leads to increased organizational innovativeness and firm performance. We...... significantly higher influenced by the IT knowledge of business employees in organizations giving the digital business strategy high importance, whereas the top management team IT knowledge plays a greater role when digital business strategy is given low priority. By this research, we deliver first results...... of consequences for organizations conducting a digital business strategy and contribute to the discussion on IT-enabled innovation, CIO leadership, and the increasing relevance of organization-wide IT capabilities....

Innovative strategies in teaching of biomedical sciences to health ...

African Journals Online (AJOL)

Recently, innovative methods of enabling the students to acquire the knowledge and skills have been evolved, and include student-centered and problem-based learning strategies, among others. These are strategies in which the student is taught how to learn for him/her self and then becomes responsible for his/her own ...

Designing for Networked Communications

DEFF Research Database (Denmark)

Designing for Networked Communications: Strategies and Development explains how to plan, use, and understand the products and the dynamic social processes and tasks some of the most vital innovations in the knowledge society depend upon– social as well as technological. Focusing on various forms...... of design, implementation and integration of computer mediated communication, this book bridges the academic fields of computer science and communication studies. Designing for Networked Communications: Strategies and Development uses an interdisciplinary approach, and presents results from recent...... and important research in a variety of forms for networked communications. A constructive and critical view of the interplay between the new electronic and the more conventional modes of communication are utilized, while studies of organizational work practices demonstrate that the use of new technologies...

Company Strategies for Responsible Research and Innovation (RRI: A Conceptual Model

Directory of Open Access Journals (Sweden)

Ibo van de Poel

2017-11-01

Full Text Available Responsible research and innovation (RRI has become an important topic in the academic community and in policy circles, but it has not yet been systematically included in the innovation process of companies. We discuss how companies can integrate RRI into their corporate social responsibility (CSR policies and business strategy. To this end, we developed a conceptual model that links a company’s RRI strategy to its context, and that helps to translate the RRI strategy into activities that result in RRI outcomes. We also propose a process for developing company-specific RRI key performance indicators (KPIs that can support companies to measure RRI outcomes.

Scaling up Evidence-Based Practices: Strategies from Investing in Innovation (i3)

Science.gov (United States)

DeWire, Tom; McKithen, Clarissa; Carey, Rebecca

2017-01-01

What can the Investing in Innovation (i3) grantees tell us about scaling innovative educational practices? The newly released white paper "Scaling Up Evidence-Based Practices: Strategies from Investing in Innovation (i3)" captures the experiences of nine grantees whose projects collectively have reached over 1.2 million students across…

Cornerstones of the Austrian radon risk communication strategy

International Nuclear Information System (INIS)

Kunte, A.; Ringer, W.

2015-01-01

On behalf of the Federal Ministry of Agriculture, Forestry, Environment and Water Management (BMLFUW), the National Radon Centre of Austria developed the National Radon Risk Communication Strategy. The superior goal is the reduction of the radon exposure of Austrian citizens as well as the reduction of radon-related lung cancer deaths. Austria, like many other countries, follows the approach to raise awareness and to inform the public to achieve this goal. The presented strategy deals with the question of how radon protection issues can be communicated to the public, existing fears can be reduced and affected people can be motivated to take action (perform a radon test, if necessary, mitigate or install preventive measures in new buildings). The cornerstones of the National Radon Risk Communication Strategy can be summarized as follows: - Definition of communication goals - Identification and categorization of target groups - Development of specific key messages for each of the target groups - Determination of communication channels and assessment of their efficiency - Integration of the radon issue in education and training - Cooperation with relevant organizations and platforms. The communication objectives, target groups and communication paths (and their evaluation) will be discussed during the presentation in detail.

Comparison of Czech, Slovak and Swiss Product Innovation Oriented Firms’ Communication in Social Media

Directory of Open Access Journals (Sweden)

Vít Chlebovský

2015-01-01

Full Text Available Objective of the research described in this article is to analyze and compare the use of social media communication channels in Czech, Slovak and Swiss product innovation oriented companies, where Swiss set of the companies is used as a benchmark. Primary research was made through manual activity scanning of the selected companies within social media. European company database Amadeus provided by Bureau van Dijk was used for the company selection in all three countries under the same search criteria. There were made two research sets of the companies in each country. One set covers top turnover product innovation oriented companies, second set avoided product innovation orientation search criteria and covers top companies by turnover in the respective country. Each particular sample set covered 74 to 100 companies.Activities of the selected companies on Facebook, YouTube, Twitter, Google+ and LinkedIn were manually scanned and particular metrics were scaled. Microsoft Excel was used for storing, statistical processing and graphic outputs of the research. Evaluated results show significant gaps in use of social media communication tools in Czech and Slovak companies comparing to Swiss benchmark. It has been also confirmed that social media communication activity in product innovation oriented companies is equal to other companies. The hypotheses were statistically tested and results confirmed.

Implicit Coordination Strategies for Effective Team Communication.

Science.gov (United States)

Butchibabu, Abhizna; Sparano-Huiban, Christopher; Sonenberg, Liz; Shah, Julie

2016-06-01

We investigated implicit communication strategies for anticipatory information sharing during team performance of tasks with varying degrees of complexity. We compared the strategies used by teams with the highest level of performance to those used by the lowest-performing teams to evaluate the frequency and methods of communications used as a function of task structure. High-performing teams share information by anticipating the needs of their teammates rather than explicitly requesting the exchange of information. As the complexity of a task increases to involve more interdependence among teammates, the impact of coordination on team performance also increases. This observation motivated us to conduct a study of anticipatory information sharing as a function of task complexity. We conducted an experiment in which 13 teams of four people performed collaborative search-and-deliver tasks with varying degrees of complexity in a simulation environment. We elaborated upon prior characterizations of communication as implicit versus explicit by dividing implicit communication into two subtypes: (a) deliberative/goal information and (b) reactive status updates. We then characterized relationships between task structure, implicit communication, and team performance. We found that the five teams with the fastest task completion times and lowest idle times exhibited higher rates of deliberative communication versus reactive communication during high-complexity tasks compared with the five teams with the slowest completion times and longest idle times (p = .039). Teams in which members proactively communicated information about their next goal to teammates exhibited improved team performance. The findings from our work can inform the design of communication strategies for team training to improve performance of complex tasks. © 2016, Human Factors and Ergonomics Society.

Innovation through developing consumers’ community. Part I: Innovation in action

Science.gov (United States)

Gălăţanu (Avram, E.; Avasilcăi, S.

2015-11-01

Technological changes and need for innovation represents the main concerns for organizational growth and profitability. However the main priority is still about achieving high performance through product development and consumers' engagement activities. As implementation of open innovation applications increased and value co — creation became well known and major process, companies were engaged into value co — innovation activities. From this point of view the need for joint efforts with consumers in product development arose. Thus the primary condition for an organization to be consumer centric is to define clear the vision and mission which reflects the common efforts for co — creation and diffusion of innovation. As Research & Development processes evolved and interest for innovative concepts and products arose, companies started to implement the specific instruments for consumers' attraction and engagement into design and product development. The digitalized innovation became the main source for establishing the direct communication with the consumers. In order to achieve organization growth, profitability and recognition, the companies should be aware of the innovation importance and the need for internal change. From this point of view, there is necessary to assess the organizational structures, to implement new policies and to establish strategic targets. Basically it is justified the need for platform occurrence and development. Based on case study of BMW Group, recognised leader in automotive industry for innovative concepts, there will be analysed main features within organizational context which promotes the innovation implementation. There will be provided the review of the BMW Group experience of innovation activities, main consumers' engagement strategies, the values which promote the consumer — centric product development, new opportunities assessment, major policies and concerns. The foreseen result is to understand how companies are

The Impact of Teaching Communication Strategies on English Speaking of Engineering Undergraduates

Science.gov (United States)

Kongsom, Tiwaporn

2016-01-01

This study investigates the impact of teaching communication strategies on Thai engineering undergraduate students' communication strategy use and strategic competence. Fifty-seven engineering undergraduate students were taught ten communication strategies for ten weeks and responded to a self-report communication strategy questionnaire before and…

The effects of IT and open innovation strategies on innovation and financial performances in the banking sector

Directory of Open Access Journals (Sweden)

Tornjanski Vesna

2016-01-01

Full Text Available This paper deals with the effects IT and open innovation strategies have on innovation and financial performances in the Serbian banking sector, using the case study method based on qualitative and quantitative data. The research results point to the need for introducing the concept of open innovation in the banking sector i.e. to adequately incorporate external knowledge in innovation processes using appropriate technologies. Employees and established partnerships with key stakeholders are the two most significant sources for the generation and commercialization of radical innovations, while customers and other sources of knowledge acquisition allow the generation of various knowledge and ideas, and the creation of incremental innovations with the primary purpose of satisfying the end users of banking services, improving existing processes and service quality. To maximize utilization of resources from the open innovation model, the concluding paragraph contains recommendations for managers in the banking sector. The study may be useful for managers in the financial services, banking, IT sector and innovation management.

A Strategy for American Innovation: Driving towards Sustainable Growth and Quality Jobs

Science.gov (United States)

Executive Office of the President, 2009

2009-01-01

Since taking office, President Obama has taken historic steps to lay the foundation for the innovation economy of the future. The Obama Innovation Strategy builds on well over $100 billion of Recovery Act funds that support innovation, additional support for education, infrastructure and others in the Recovery Act and the President's Budget, and…

Mass Media Orientation and External Communication Strategies: Exploring Organisational Differences

NARCIS (Netherlands)

Wonneberger, A.; Jacobs, S.

2016-01-01

This study assesses relationships between mass media orientations of communication professionals in organisations and their external communication strategies. We assume that mass media orientations within an organisation may affect an organisation’s external communication strategies of bridging and

The Relation between Sustainable Innovation Strategy and Financial Performance Mediated By Environmental Performance

Directory of Open Access Journals (Sweden)

Hariyati Hariyati

2015-06-01

Full Text Available This study aims to examine the relationship of sustainable innovation strategy and financial performance through the mediation environmental performance. The hypothesis in this study is sustainable innovation strategy affect the financial performance which is mediated by environmental performance. This study is quantitative research in the explanatory level. The population of this study is all the manufacturer companies in East Java. The data is collected through questionnaire. The unit of analysis is a business unit. The respondent of this study is the manager of a business unit manufacturing company in East Java. The results showed that the environmental performance mediates partially the relation between sustainable innovation strategy and financial performance.

The Use of Communication Strategies in the Beginner EFL Classroom

Science.gov (United States)

Rodríguez Cervantes, Carmen A.; Roux Rodriguez, Ruth

2012-01-01

When language learners do not know how to say a word in English, they can communicate effectively by using their hands, imitating sounds, inventing new words, or describing what they mean. These ways of communicating are communication strategies (CSs). EFL teachers are not always aware of the importance of teaching communication strategies to…

Communicating through Crisis: A Strategy for Organizational Survival.

Science.gov (United States)

Sturges, David L.

1994-01-01

Suggests that crisis communication should be a part of the larger issues of communication policy and strategy. Builds a case for the need to consider crisis communication in a larger context. Proposes a model of crisis communication content that may serve as a framework for research into the efficacy of communication during crisis episodes. (RS)

The Impact of Teaching Communication Strategies on EFL Learners' Willingness to Communicate

Science.gov (United States)

Mesgarshahr, Abulfazl; Abdollahzadeh, Esmaeel

2014-01-01

One of the pedagogical implications of the research on the Willingness to Communicate (WTC) might be to propose practical ways of making language learners more willing to communicate in the classroom. This study investigated the impact of teaching communication strategies (CSs) on Iranian EFL learners' WTC. To this end, 8 intact classes were…

What drives successful implementation of pollution prevention and cleaner technology strategy? The role of innovative capability.

Science.gov (United States)

Bhupendra, Kumar Verma; Sangle, Shirish

2015-05-15

Firms that are dynamic and prepared to implement environmental strategies have a potential competitive advantage over their industry counterparts. Therefore, it is important to understand, what capabilities are required to implement proactive environmental strategies. The paper discusses the attributes of innovative capability required by firms in order to adopt pollution prevention and cleaner technology strategies. Empirical results show that process and behavioral innovativeness are required by firms to implement a pollution prevention strategy. In addition to process and behavioral innovativeness, firms need a top management with high risk-taking ability as well as market, product, and strategic innovativeness to implement a cleaner technology strategy. The paper proposes some important managerial implications on the basis of the above research findings. Copyright © 2015 Elsevier Ltd. All rights reserved.

Promoting Community Health Resources: Preferred Communication Strategies

Science.gov (United States)

Background: Community health promotion efforts involve communicating resource information to priority populations. Which communication strategies are most effective is largely unknown for specific populations. Objective: A random-dialed telephone survey was conducted to assess health resource comm...

THE TASK TYPE EFFECT ON THE USE OF COMMUNICATION STRATEGIES

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Elvir Shtavica

2018-03-01

Full Text Available An argument that many foreign language students encounter oral communication problems while they try to express their meaning to their partners has encouraged a number of eminent scholars to analyze the use of communication strategies based on the type of the task activity and the level of proficiency. In this paper, the task type effect and the students’ proficiency levels on the communication strategies employed by Kosovan and Bosnian speakers of English were investigated. The purpose of the study was to determine if the students’ proficiency levels and the task type influenced the choice and the number of communication strategies at lexical degree in verbal communication. The study numbered 20 participants in total; Kosovan and Bosnian languages that use English as a foreign language. The subjects were selected upon their degree of proficiency (i.e. Elementary and Intermediate levels and were asked to carry out three different types of the tasks: ten minutes of oral communication, picture story narration and photographic description. The data of the assigned tasks came from audio and video-recording. Thus, the current study used the taxonomy of communication strategies employed by Tarone (1977. Likewise, the communication strategies used by both levels of the students were observed and compared in special instances. It was summarized that the task type and the level of proficiency influenced the number and the choice of different communication strategies in verbal performances. To indicate the present observable facts, two main aspects of the nature of the given tasks were pointed out: context in the task and task demands, respectively.

Communicative strategies used by spouses of individuals with communication disorders related to stroke-induced aphasia and Parkinson's disease.

Science.gov (United States)

Carlsson, Emilia; Hartelius, Lena; Saldert, Charlotta

2014-11-01

A communicative disability interferes with the affected person's ability to take active part in social interaction, but non-disabled communication partners may use different strategies to support communication. However, it is not known whether similar strategies can be used to compensate for different types of communicative disabilities, nor what factors contribute to the development of a particular approach by communication partners. To develop a set of categories to describe the strategies used by communication partners of adults who have problems expressing themselves due to neurogenic communicative disabilities. The reliability of assessment was a particular focus. The material explored consisted of 21 video-recorded everyday conversations involving seven couples where one spouse had a communicative disability. Three of the dyads included a person with dysarthria and anomia related to later stages of Parkinson's disease, while four of them included a person with stroke-induced aphasia involving anomia. First a qualitative interaction analysis was performed to explore the strategies used by the communication partners when their spouses had problems expressing themselves. The strategies were then categorized, the reliability of the categorizations was explored and the relative frequency of the various strategies was examined. The analysis of the conversational interactions resulted in a set of nine different strategies used by the communication partners without a communicative disability. Each of these categories belonged to one of three overall themes: No participation in repair; Request for clarification or modification; and Providing candidate solutions. The reliability of the categorization was satisfactory. There were no statistically significant differences between diagnoses in the frequency of use of strategies, but the spouses of the persons with Parkinson's disease tended to use open-class initiations of repair more often than the spouses of the persons

Establishment path and management innovation of mutually beneficial nonprofit organization (MBNPO: A study based on integrated marketing communications (IMC theory

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Kwang-yong Shin

2017-05-01

Full Text Available Purpose - Research about the modern mutually beneficial nonprofit organizations (MBNPOs has great value because of the increasingly important role that the MBNPO plays in society. The establishment and management of MBNPOs are critical for its development. Design/methodology/approach - Integrated marketing communications (IMC theory is applied to the research on establishment and management innovation. The establishment of MBNPOs needs four sequential steps: identifying the target group, providing services to meet the demand of stakeholders, designing appropriate communication tactics and deploying proper organizational structure to accomplish efficient communication. Findings - Three types of approach enable traditional enterprises to transform into MBNPOs: product innovation, operational innovation and synergetic development. The application of IMC theory accomplishes management innovation of MBNPOs in three aspects: leading market-orientation specific to stakeholder-orientation, making management innovation systematic in MBNPOs and clarifying targets of management innovation in MBNPOs. Originality/value - This is one of the first examinations of establishment path and management innovation of MBNPO based on IMC theory.

What communication strategies do AAC users want their communication partners to use? A preliminary study.

Science.gov (United States)

Midtlin, Hanne Sofie; Næss, Kari-Anne B; Taxt, Tone; Karlsen, Asgjerd Vea

2015-01-01

This study aims to investigate which communication strategies the people, who use augmentative and alternative communication (AAC), want their communication partners to use. We interviewed eight children using Talking Mats to examine the AAC users' own opinion. The results showed that they wanted their communication partners to take the initiative, to repair the breaks when communication breakdowns occurred, and to invest time in understanding what AAC users wanted to express. These results underlined the significant responsibility of communication partners and revealed the need for AAC user interventions to help them be active communicators. More research needs to emphasise AAC users' opinions about communication partner strategies to improve the communication processes for AAC-users and thereby promote social inclusion in natural environment. Implications for Rehabilitation Communication partner strategies can affect communication as well as personal development and life quality for augmentative and alternative communication (AAC) users. In AAC-users opinion, their communication partners should take the communicative initiative, repair the breaks when communication breakdowns occurred, and invest time in understanding what AAC-users want to express. There is a need to inform and educate communication partners, especially those unfamiliar to AAC users. Practical training sessions, clinician modelling and written materials may be helpful. A communication partner guide can be adapted to each individual AAC user who explains his or her communication preferences. Additionally, there is a need that the clinicians promote active rather than passive communication from AAC users, which requires that they have access to the necessary symbols.

Are Communication Strategies Teachable?

Science.gov (United States)

Lewis, Samantha

2011-01-01

This article discusses the teachability of communication strategies in the EFL classroom. As well as reflecting on the nature of speech production in the mother tongue, it looks at some of the difficulties encountered when speaking in a foreign language and the inherent difficulties in "teaching" speaking as a skill. It focuses on different types…

Risk communication strategies : achieving a multidisciplinary consensus; La communication des risques : un consensus multidisciplinaire

Energy Technology Data Exchange (ETDEWEB)

Robert, B.; Cloutier, I. [Ecole Polytechnique, Montreal, PQ (Canada). Dept. de Mathematiques et de Genie Industriel; Sabourin, J.P. [Ville de Quebec, Quebec, PQ (Canada)

2006-07-01

Risk management related to floods and dam failures requires input from a variety of stakeholders from both the private and the public sector. This paper provided details of a risk management communication strategy based on a consequence approach that established work sequence modes to achieve a multidisciplinary consensus of opinion. The communication of risk was considered as a bilateral exchange of information between concerned parties, who were divided into 2 spheres: (1) a public sphere which included interest groups, government agencies, individuals and the media; and (2) a technical sphere comprised of industry members, scientific experts, and government agencies. Divided between the 2 spheres, government agencies play a distinct role in both the communication and understanding of risk. In Quebec, municipal agencies are required to identify risk and develop plans that ensure public safety. Risk management plans developed by industry members are a valuable source of information for municipal authorities, who can identify vulnerabilities in their own risk communication strategies. In addition, members of the public play an important role in eliciting further risk communications to improve areas of vulnerability. Interest groups can demand further analyses from impartial sources on sensitive issues. Conflicting results offer a plurality of opinions that must be considered to obtain a consensus in risk assessment, which is the ultimate aim of all risk analyses and communications strategies. It was concluded that risk communication strategies benefit from the engagement of a variety of often conflicting views. 8 refs., 3 figs.

Teaching Written Communication Strategies: A Training to Improve Writing

Directory of Open Access Journals (Sweden)

Hanane Benali Taouis

2018-03-01

Full Text Available This research can be described as an experimental quantitative one including: a strategy training; two homogenous experimental groups with different levels of proficiency; and two homogenous control groups. The subjects are 60 Spanish high school students, who have been selected after taking the Oxford Quick Placement-Test. The study aims at investigating the possible relationship between the effect of the strategy training and the subjects' level of proficiency. It is also designed to analyze the effect of the training on the use of communication strategies in the written medium. It is meant to study the effect of the strategy training on the subjects' writing skill in English. The results show that the students' level of proficiency exerts a strong effect on the subjects' use of written communication strategies (CSs and on their strategy preference in written production. They also demonstrate how strategy training improves the subjects' written communication ability.

Communication Strategies of Adult ESL Learners: A Discourse Perspective.

Science.gov (United States)

Clennell, Charles

1995-01-01

Examines the communication strategies used by adult second-language learners of English when performing contrasting pedagogic tasks. The article suggests that existing descriptions of communication strategies ignore the pragmatic function of such devices in interactive discourse and offers a reclassification that differentiates strategies…

PERCEPTION AND COMMUNICATION OF INNOVATION IN RETAIL TRADE (CASE STUDY APPLIED TO BRICOLAGE PRODUCTS

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Pop Nicolae Al.

2012-07-01

Full Text Available Starting from the specific features of bricolage retail trade (which is part of the ‘Do It Yourself’ – DYI commercial format, this study aims to clarify the concept and structure of innovation in this field, and to present how innovation is perceived and communicated by sellers to customers. The initial literature review is followed by the design of a three-stage research, which consists of a variety of methods, techniques and tools of selective market research. The objectives are to establish the main forms of innovation in DIY trade, the perception and communication of innovation to the customer, and the internal marketing techniques which could deliver higher marketing advantages to the seller. This paper covers only the results of a pilot research conducted via qualitative exploratory research among 13 managers of the bricolage stores in Bucharest. Five hypotheses were tested and confirmed through research. All premises are ready for the scientific construction of research tools for the second and third stages of the study.

INNOVATIVE SOLUTIONS FOR THE DEVELOPMENT OF GASTRONOMY AND MARKET COMMUNICATION RELATED TO IT

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Agnieszka Tul-Krzyszczuk

2015-09-01

Full Text Available A number of innovative development processes of gastronomy services and their market communication, using integrated impact on the perception of the services in focus by customers, have appeared recently in the area of gastronomy market. The essence of this solution is the process of creating a comprehensive image of the new directions offer catering. The aim of this study is to analyse the determinants of food service creation process using solutions such as: Food Design, molecular cuisine and fusion cuisine in terms of market communication, based on the analysis of the experience of the world, our own observations in Polish gastronomy and preliminary studies. The research method embraces descriptive method and structural analysis of the analysed phenomena and activities shaping services. Our study confi rmed that gastronomic services created by innovative concepts, represent themselves a synthetic, clear and materialized form of the communication market and when presented with the use of integrated marketing tools tend to attract consumers’ interest.

Japanese Intercultural Communication Strategies in Multinational Companies

OpenAIRE

大山, 中勝

1997-01-01

The purpose of this study is to describe, from a sociolinguistic perspective, major language functions during which Japanese-American communication occurs in multinational companies in the United States. Comparing communication problems across major language functions and research memos, five major themes emerged: (1)foramlity; (2)social hierarchical distinctons; (3)ambiguous communication strategies; (4)consensus making; and (5)language attitudes. This paper also aims to identify the intercu...

Role of Tax Instruments in Investment and Innovation Strategy of Development of Ukraine

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Demchyshak Nazar B.

2014-02-01

Full Text Available The article speaks about problems of formation of the investment and innovation potential in Ukraine. It identifies priority of development and introduction of the investment and innovation strategy for the national economy. It studies the role of state stimulation of the investment and innovation activity using direct and indirect methods. It considers foreign experience of tax stimulation of innovation activity. It analyses application of different tax preferences by different foreign states. It shows positive and negative sides of preferential taxation under conditions of financial instability of Ukrainian economy. In order to identify the level of investment activity the article analyses dynamics of change of the investment attractiveness index and shows problem aspects of attraction of foreign investments into the national economy. It identifies priorities of formation of efficient investment and innovation strategy of development of economy on the basis of a common system approach.

Quasi-Experiment Study on Effectiveness Evaluation of Health Communication Strategies

Science.gov (United States)

2016-01-01

This experimental study examined differences in doctor-patient relationships according to the health communication strategies during cases of medical malpractices occurred at primary medical institution. A total of 116 subjects aged in their 20s-50s was sampled. The first medical malpractice scenario chosen was the medical malpractice case most frequently registered at the Korean Medical Association Mutual Aid and the second scenario was associated with materials and devices as the cause of malpractice. Four types of crisis communication strategy messages were utilized, consisting of denial, denial + ingratiation, apology, and apology + ingratiation. Subjects were classified into four research groups by crisis communication strategy to measure levels of trust, control mutuality, commitment, and satisfaction, before and after the occurrence of medical malpractice and application of communication strategies. The findings of this study revealed that the apology strategy, compared with the denial strategy, showed a smaller difference before and after the application of communication strategies in all variables of trust (F = 8.080, F = 5.768), control mutuality (F = 8.824, F = 9.081), commitment (F = 9.815, F = 8.301), and satisfaction (F = 8.723, F = 5.638). Further, a significant interaction effect was shown between variables. The apology strategy, compared with the denial strategy, was effective in the improvement of doctor-patient relationships in both Scenarios I and II. For Scenario I, the apology strategy without ingratiation boosted commitment and satisfaction, but for Scenario II, utilizing the apology strategy with ingratiation boosted the effectiveness of trust and commitment. PMID:27365998

Quasi-Experiment Study on Effectiveness Evaluation of Health Communication Strategies.

Science.gov (United States)

Song, Dae Jong; Choi, Jae Wook; Kim, Kyunghee; Kim, Min Soo; Moon, Jiwon Monica

2016-07-01

This experimental study examined differences in doctor-patient relationships according to the health communication strategies during cases of medical malpractices occurred at primary medical institution. A total of 116 subjects aged in their 20s-50s was sampled. The first medical malpractice scenario chosen was the medical malpractice case most frequently registered at the Korean Medical Association Mutual Aid and the second scenario was associated with materials and devices as the cause of malpractice. Four types of crisis communication strategy messages were utilized, consisting of denial, denial + ingratiation, apology, and apology + ingratiation. Subjects were classified into four research groups by crisis communication strategy to measure levels of trust, control mutuality, commitment, and satisfaction, before and after the occurrence of medical malpractice and application of communication strategies. The findings of this study revealed that the apology strategy, compared with the denial strategy, showed a smaller difference before and after the application of communication strategies in all variables of trust (F = 8.080, F = 5.768), control mutuality (F = 8.824, F = 9.081), commitment (F = 9.815, F = 8.301), and satisfaction (F = 8.723, F = 5.638). Further, a significant interaction effect was shown between variables. The apology strategy, compared with the denial strategy, was effective in the improvement of doctor-patient relationships in both Scenarios I and II. For Scenario I, the apology strategy without ingratiation boosted commitment and satisfaction, but for Scenario II, utilizing the apology strategy with ingratiation boosted the effectiveness of trust and commitment.

Managing innovation as communicative processes: a case of subsea technology R&D

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Johannessen, S.

2009-01-01

Full Text Available Exploration of the communicative nature of innovation processes and the impact of this on innovation management has largely been ignored in innovation research. This paper suggests that the adoption of a complex responsive processes perspective opens up for insight and implications that depart from the prevailing view of what it means to manage joint efforts for innovation in business organizations. A key contribution is the suggestion that a change of perspective on organizations from conceptions of 'whole' to notions of joint human interaction implies a need to increase management attention to the detail of local interaction between people striving to construct meaning out of new and ongoing themes, for the company and for them. We base our claims on an empirical example, drawn on a longitudinal research initiative conducted in cooperation with the Norwegian petroleum company Statoil.

Exploitation, Exploration or Continuous Innovation? Strategy: Focus, Fit and Performance in different business environments

DEFF Research Database (Denmark)

Gröessler, Andreas; Laugen, Bjørge Timenes; Lassen, Astrid Heidemann

The purpose of this paper is to investigate the extent to which continuous innovation is pursued as a strategy for manufacturing firms in different types of competitive environments, and whether continuous innovation firms perform better than focused firms in certain environments. Statistical...... analyses are used of data collected from an international sample of manufacturing firms through the International Manufacturing Strategy Survey. The main findings are that, while focused as well as continuous innovation firms exist in all three types of business environments identified in this paper...

Links between communication strategies and personal insurance ...

African Journals Online (AJOL)

A communication strategy plays a crucial role in understanding these conceptions and effecting the desired change. Hence there is need for insurance sales agents and employees to be properly trained and well equipped with product knowledge and the necessary communication skills to put this knowledge across.

Building Better Homes: Government Strategies for Promoting Innovation in Housing

National Research Council Canada - National Science Library

Hassell, Scott

2003-01-01

.... In this context, the report identifies options and strategies for the federal government to consider as it continues to further advance innovation in housing to make homes more affordable, durable...

Coaching Parents to Use Naturalistic Language and Communication Strategies

Science.gov (United States)

Akamoglu, Yusuf; Dinnebeil, Laurie

2017-01-01

Naturalistic language and communication strategies (i.e., naturalistic teaching strategies) refer to practices that are used to promote the child's language and communication skills either through verbal (e.g., spoken words) or nonverbal (e.g., gestures, signs) interactions between an adult (e.g., parent, teacher) and a child. Use of naturalistic…

Intangible factors leading to success in research: strategy, innovation and leadership.

Science.gov (United States)

Hecker, Louise; Birla, Ravi K

2008-03-01

At the heart of research is the scientific process, which includes identifying a knowledge gap, execution of experiments, and finally, presentation of scientific data. Identifying a systematic way to undertake research is important; however, equally important are intangible factors, including strategy, innovation and leadership, in determining the outcome of any research project. These intangible factors, although often unspoken, are the essence of success in research. Strategy determines the direction of research and the ability to respond to acute changes in the field to ensure a competitive advantage. Innovation involves generating novel ideas, and at the heart of innovation is the ability to create a positive work environment. Leadership is the ability to exercise influence so as to create change; empowerment and the ability to create leaders at every level are central to effective leadership. Collectively, defining and implementing aspects of these intangible factors will strengthen any research endeavor.

Innovation in Neurosurgery: Intellectual Property Strategy and Academia/Industrial Collaboration.

Science.gov (United States)

Murayama, Yuichi

2016-09-15

Neurosurgery has tremendous possibilities for development of innovative medical devices. However, most of the neurosurgical devices used in Japan are imported products. Promotion and development of domestic medical devices is highly encouraged and it is one of the pillars of Prime Minister Shinzo Abe's growth strategy of Japanese economy. Innovative "Made in Japan" medical devices can be developed by interdisciplinary collaboration between industries and academic institutions. Proper orientation of medical and engineering education, social and administrative awareness of the need of facilitating the medical devices creative process with corresponding regulatory changes, and appropriate medical and technological infrastructure establishment are needed for stimulating medical device innovation.

Effectiveness Of Communication Outreach Strategies Of Extension ...

African Journals Online (AJOL)

Communication is a major component of agricultural extension and extension agents utilize various methods to deliver messages to their clienteles. The paper focused on the effectiveness of communication outreach strategies of extension agents in Imo State, Nigeria. Data for the study was collected with the aid of ...

A Holistic Approach to Interdisciplinary Innovation Supported by a Simple Tool

DEFF Research Database (Denmark)

Denise J. Stokholm, Marianne

2008-01-01

Innovation is recognised as a strategy to achieve competitive businesses and products. Managing innovation at all levels requires integration of knowledge and interdisciplinary cooperation. Different understandings and approaches to innovation between professions often result in communication...... problems. To overcome this barrier a common ground is needed. This paper describes a holistic approach to innovation and presents a simple tool for facilitating cooperation on a diversity of innovation matters. It describes the development and use of the tool and demonstrates its capacity to support...

Language-based communication strategies that support person-centered communication with persons with dementia.

Science.gov (United States)

Savundranayagam, Marie Y; Moore-Nielsen, Kelsey

2015-10-01

There are many recommended language-based strategies for effective communication with persons with dementia. What is unknown is whether effective language-based strategies are also person centered. Accordingly, the objective of this study was to examine whether language-based strategies for effective communication with persons with dementia overlapped with the following indicators of person-centered communication: recognition, negotiation, facilitation, and validation. Conversations (N = 46) between staff-resident dyads were audio-recorded during routine care tasks over 12 weeks. Staff utterances were coded twice, using language-based and person-centered categories. There were 21 language-based categories and 4 person-centered categories. There were 5,800 utterances transcribed: 2,409 without indicators, 1,699 coded as language or person centered, and 1,692 overlapping utterances. For recognition, 26% of utterances were greetings, 21% were affirmations, 13% were questions (yes/no and open-ended), and 15% involved rephrasing. Questions (yes/no, choice, and open-ended) comprised 74% of utterances that were coded as negotiation. A similar pattern was observed for utterances coded as facilitation where 51% of utterances coded as facilitation were yes/no questions, open-ended questions, and choice questions. However, 21% of facilitative utterances were affirmations and 13% involved rephrasing. Finally, 89% of utterances coded as validation were affirmations. The findings identify specific language-based strategies that support person-centered communication. However, between 1 and 4, out of a possible 21 language-based strategies, overlapped with at least 10% of utterances coded as each person-centered indicator. This finding suggests that staff need training to use more diverse language strategies that support personhood of residents with dementia.

Learning At The Boundaries In An “Open Regional Innovation System”: A Focus On Firms’ Innovation Strategies In The Emilia Romagna Life Science Industry

OpenAIRE

fiorenza belussi; silvia rita sedita; alessia sammarra

2010-01-01

The paper investigates the existence of an Open Regional Innovation System (ORIS model). This model is characterised by the firms’ adoption of an open innovation strategy, which overcomes not only the boundaries of the firms but also the boundaries of the region. Using data collected in a sample of life science firms, our research provides the evidence that the Emilia Romagna RIS has evolved towards an ORIS model, where firms’ innovation search strategy, despite being still embedded in local ...

Simulation as a tool for developing knowledge mobilisation strategies: Innovative knowledge transfer in youth services

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Michael Ungar

2015-09-01

Full Text Available While there are excellent models of knowledge mobilisation (KMb that address the opportunity for co-production and sharing of best practice knowledge among human service professionals, it remains unclear whether these models will work in less formal settings like community-based non-government organisations (NGOs where there are fewer resources for KMb. For three days, 65 policy-makers, senior staff of NGOs, mental health professionals, KMb specialists and youth participated in a set of simulation exercises to problem solve how to mobilise knowledge in less formal settings that provide services to children and youth in challenging contexts (CYCC. Based on simulation exercises used in other settings (such as the deployment of international aid workers, participants were first provided with reports synthesising best practice knowledge relevant to their workplaces. They then engaged in an appreciative inquiry process, and were finally tasked with developing innovative strategies for KMb. Observation notes and exit interviews were used to evaluate the process and assess impact. Findings related to the process of the simulation exercises show the technique of simulation to be useful but that it requires effort to keep participants focused on the task of KMb rather than the content of best practices within a focal population. With regard to developing innovative KMb strategies, findings suggest that service providers in less formal community-based services prefer KMb activities that promote one-to-one relationships, including the participation of youth themselves, who can speak to the effectiveness of the interventions they have experienced. Unexpectedly, the use of electronic communication, including social media, was not viewed very positively by participants. These results suggest that the use of simulation to search for innovative KMb strategies and to problem solve around barriers to KMb has the potential to inform new ways of co-producing and

DEMONSTRATION OF THE STRATEGY FORMATION PROCESS: A CASE STUDY IN A INNOVATIVE ORGANIZATION

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Daniel Teodoro Gomes

2012-05-01

Full Text Available This paper presents a study of strategy formation process with the following starting question: "How the strategy is shaped in an innovative company and how the factors manifesting in the process?". The research builds on a case study of a company considered innovative leader in its industry and a pioneer in providing various services in the area of mobile phone in Brazil. Data collection was through interviews semi-structured with directors and managers involved in strategy formation, supplemented by documents and direct observation. Data analysis is based on the techniques of discourse analysis, from the persuasion strategies suggested by Linhares and Faria (1993. The company's strategy studied can be defined as an entrepreneurial vision, focused on growth supported by a process of diversification of product lines from a new direction composed of three elements: (i componentization; (ii segmentation by products chain and; (iii external to finance leverage in order to resumption of innovative projects. It was concluded that the company's strategy focused on these three factors, supported by a deliberate vision of the future, conditions its historical trajectory type standard cultural, its core values, which acts as a motivator and guide for members of the organization decisions and actions.

Information and communication technology and user knowledge-driven innovation in services

Directory of Open Access Journals (Sweden)

Hong Y. Park

2015-12-01

Full Text Available User knowledge has been an important source of novel product development and innovation, but gathering accurate user knowledge has been time consuming and difficult because user knowledge is tacit and globally dispersed. However, information and communication technology can expand the boundaries by making user knowledge easier and less expensive to access. Structures and organizations are emerging to perform the task of user information gathering. This paper examines the nature of user knowledge and the emergence of a new system/structure for user knowledge gathering and user involvement in innovation. Three case studies of business innovation in three different organizations illustrate the ways that the organization matches the type of innovation with the characteristics of user knowledge. User involvement can occur either through direct input or via feedback provided after customers received services. User input can also be either proactive or reactive. User knowledge is often employed to monitor service workers also, which has significantly contributed to recent improvement in service quality. The cases presented support our proposition.

The impact of university-based incubation support on the innovation strategy of academic spin-offs

OpenAIRE

Soetanto, Danny Prabowo; Jack, Sarah Louise

2016-01-01

This paper develops understanding about how incubation support and innovation strategy can determine the performance of academic spin-offs. Using a sample of spin-offs from the United Kingdom, the Netherlands and Norway, we analyse the potential moderating effect of incubation support (networking and entrepreneurial support) on innovation strategy effectiveness. The empirical results demonstrate: (1) a technology and market exploitation strategy has a stronger and more positive effect on the ...

Innovative Marketing Strategies for National Industrial Flagships: Brand Repositioning for Accessing Upscale Markets

NARCIS (Netherlands)

Todiras, A.; Nijkamp, P.; Rafijeras, S.

2011-01-01

Product and process innovations are generally regarded as strategic competitive vehicles in industry. Identifying and conquering new market niches through focused marketing approaches - by emphasising new product qualities in mature markets - has become a very appropriate innovation strategy. This

Priority Selection Within National Innovation Strategy in Global Context

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Prokopenko Olha

2017-08-01

Full Text Available The article deals with global experience in analysing the priorities based on their importance for country development and on national and international criteria using algorithm for the selection process. The main aspects of the process of development and implementation of international technology strategies were considered. The authors prove that through the analysis of innovation systems at macro level decision about the priorities in optimization with the aim to improve regulations in science, technology and innovation is provided. The main techniques and decisions were considered based on foresight-studies. Authors propose to create informative and analytical system for the foresight aims.

Information and Communication Technologies Innovations conference

CERN Document Server

Kocarev, Ljupco

2012-01-01

Information and Communication Technologies has enlarged its horizon and it is practiced under multidisciplinary contexts that introduce new challenges to theoretical and technical approaches. The most critical benefit of introducing new ICT technologies in our real world living are the new ways of working that the online world makes possible. Complexity, uncertainty and scaling issues of real world problems as well as natural phenomena in ecology, medicine and biology demanding ICT assistance create challenging application domains for artificial intelligence, decision support and intelligence systems, wireless sensor networks, pervasive and ubiquitous computing, multimedia information systems, data management systems, internet and web applications and services, computer networks, security and cryptography, distributed systems, GRID and cloud computing. This book offers a collection of papers presented at the Third International Conference on ICT Innovations held in September 2011, in Skopje, Macedonia. The co...

Innovative nuclear fuels: results and strategy

International Nuclear Information System (INIS)

Stan, Marius

2009-01-01

To facilitate the discovery and design of innovative nuclear fuels, multi-scale models and simulations are used to predict irradiation effects on the thermal conductivity, oxygen diffusivity, and thermal expansion of oxide fuels. The multi-scale approach is illustrated using results on ceramic fuels with a focus on predictions of point defect concentrations, stoichiometry, and phase stability. The high performance computer simulations include coupled heat transport, diffusion, and thermal expansion, gas bubble formation and temperature evolution in a fuel element consisting of UO2 fuel and metallic cladding. The second part of the talk is dedicated to a discussion of an international strategy for developing advanced, innovative nuclear fuels. Four initiative are proposed to accelerate the discovery and design of new materials: (a) Develop an international pool of experts, (b) Create Institutes for Materials Discovery and Design, (c) Create an International Knowledge base for experimental data, models (mathematical expressions), and simulations (codes) and (d) Organize international workshops and conference sessions. The paper ends with a discussion of existing and emerging international collaborations.

A Conceptual framework of Strategy, Structure and Innovative Behaviour for the Development of a Dynamic Simulation Model

Science.gov (United States)

Konstantopoulos, Nikolaos; Trivellas, Panagiotis; Reklitis, Panagiotis

2007-12-01

According to many researchers of organizational theory, a great number of problems encountered by the manufacturing firms are due to their failure to foster innovative behaviour by aligning business strategy and structure. From this point of view, the fit between strategy and structure is essential in order to facilitate firms' innovative behaviour. In the present paper, we adopt Porter's typology to operationalise business strategy (cost leadership, innovative and marketing differentiation, and focus). Organizational structure is built on four dimensions (centralization, formalization, complexity and employees' initiatives to implement new ideas). Innovativeness is measured as product innovation, process and technological innovation. This study provides the necessary theoretical framework for the development of a dynamic simulation method, although the simulation of social events is a quite difficult task, considering that there are so many alternatives (not all well understood).

Nurse Assistant Communication Strategies About Pressure Ulcers in Nursing Homes.

Science.gov (United States)

Alexander, Gregory L

2015-07-01

There is growing recognition of benefits of sophisticated information technology (IT) in nursing homes (NHs). In this research, we explore strategies nursing assistants (NAs) use to communicate pressure ulcer prevention practices in NHs with variable IT sophistication measures. Primary qualitative data were collected during focus groups with NAs in 16 NHs located across Missouri. NAs (n = 213) participated in 31 focus groups. Three major themes referencing communication strategies for pressure ulcer prevention were identified, including Passing on Information, Keeping Track of Needs and Information Access. NAs use a variety of strategies to prioritize care, and strategies are different based on IT sophistication level. NA work is an important part of patient care. However, little information about their work is included in communication, leaving patient records incomplete. NAs' communication is becoming increasingly important in the care of the millions of chronically ill elders in NHs. © The Author(s) 2014.

THE USE OF COMMUNICATION STRATEGIES IN SECOND LANGUAGE LEARNING

Directory of Open Access Journals (Sweden)

Intan Permata Hapsari

2017-04-01

Full Text Available In conveying the messages or the intentions in English, especially for English learners of Indonesia, is not easy, therefore they often get stuck in the middle of conversation because the lack of competencies. Through communication strategies, the learners are able to overcome the difficulties during the conversation. Communication strategies refer to the devices or means the learner uses to convey meaning in the target language when he lacks adequate linguistic competence. The study of communication strategies has been mainly approached in relation to language proficiency and with learners having various first language background. This study is concerned with the communication strategies used by a group of Indonesian speakers learning English as a second language based on classroom observation. The design of this study is descriptive qualitative. The data in the form of oral discussion were recorded and transcribed. Then the transcribed data were analyzed by classifying the utterances which reflect the use of each communication strategy. The result of the study shows that the second semester students of English Department as the subject of the study can apply message abandonment, literal translation, message replacement, topic avoidance, and appeal of assistance in constructing or conveying the messages. The strategy that is mostly used by the students is message abandonment. In message abandonment when the students begin to talk about a concept but are unable to continue due to lack of meaning structure and stop in mid structure, they convey their intensions/messages to the interlocutor by using filter/non-words vocalizations, repeating utterances, and laughing or stopping for a second as a sign that they get stuck with the utterance and need interlocutor’s help.

Marketing communication strategy of Finnish and Japanese mobile game developers and publishers

OpenAIRE

Cheng, Yi-Tung

2017-01-01

Both the marketing communication strategy of mobile game industry and the industry itself have been drastically evolving in the past years since the development of computation, data transfer and communication technology on mobile devices. Marketing communication has been considered a significant part in marketing strategy, but the marketing communication strategy, activity and channels were not well investigated so far. In this study, 9 SMEs Finnish and Japanese mobile game developers and pub...

Process Approach to Formation of the Strategy of Innovation Development of Enterprises

Directory of Open Access Journals (Sweden)

Yukhymenko Vita V.

2013-12-01

Full Text Available The article considers the process of formation of the strategy of innovation development on the basis of the process approach. The author studies and identifies the most significant cause-effect interrelations between the factors that influence efficiency of the process of formation of the strategy of innovation development of enterprises and their consequences. The article offers a process approach to building the K. Ishikawa diagram based on empirical assessment of management of business processes at railway engineering enterprises. The author’s approach would help solving multiple problems of railway engineering and also could be used in other sectors of economy.

The role of technological innovation in sustainable economic development

OpenAIRE

Andreea Constantinescu; Simona Frone

2014-01-01

As in science an accurate picture of present is highlighted from a future outlook, we should recognize the crucial role of new technologies and innovation to improve knowledge in this field. They may give guarantee of sustainable economic development, provided prioritization of research in some fields such as: information technology and communication, resource depletion and climate change. Technological innovation becomes support of all strategies and policies aimed at ensuring sustainable ec...

Policies Supporting Innovation In The European Union In The Context Of The Lisbon Strategy And The Europe 2020 Strategy

Directory of Open Access Journals (Sweden)

Gajewski Marek

2017-06-01

Full Text Available In the context of increasing globalization, global competition and rapid change the EU sees innovation and its commercialization as an effective way to build long-term global competitive advantage. Innovation policy is a link between research and technological development policy and industrial policy and makes it possible to create conditions conducive to bringing ideas to the market. It is also closely linked to other EU policies regarding e.g. employment, competitiveness, environment, industry and energy. This paper presents the evolution, conditions and objectives of the innovation policy of the European, and describes the main assumptions of the Lisbon and Europe 2020 strategies. Additionally it indicates possible ways of assessing the measures undertaken within the above-mentioned policies and of determining the tools necessary to implement the strategies.

Internal Crisis Communication Strategies to Protect Trust Relationships

DEFF Research Database (Denmark)

Mazzei, Alessandra; Ravazzani, Silvia

2015-01-01

Crisis communication has emerged as a hot topic after the global financial crisis that started in the second half of 2008. A survey of 61 Italian companies examined internal crisis communication strategies and the characteristics of that communication in order to understand the role...... of communication in safeguarding relationships of trust with employees. The main results show that companies have used poorly internal communication as a strategic lever to develop employee commitment and have adopted a broadly defensive approach that may undermine their intangible assets. The study offers...

Transformation and communication research strategies: language - society – culture

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S. M. Forkosh

2017-06-01

Full Text Available Main research strategies in the humanitarian sphere, connected with the transformation-communicative approach by K.-O. Apel, have been studied in the article. This approach is based on I. Kant’s classic transcendental method, but has much wider sphere of application. Syncretic tendencies in humanitarian sciences cause the search of criteria or generalizing principles, which would allow not only combining basic research strategies, but also covering variable forms of the social-dynamics. Language in its various forms becomes the common ground, where it is possible not only to describe, but to explain disparate elements of the society’s functioning. These elements, when developed, cause the formation of culture. The basis for the analysis of the interdisciplinary communication features are relevant branches of philosophy. Specific realities of the research activity are understood by the methodologist as the deep interrelation of language tools and specific features of scientific knowledge’s changes. In fact, the researcher simultaneously performs double task: interprets scientific texts, improves his/her understanding of their structural characteristics, and also studies social, cultural, humanistic priorities of the available practices. Based on the characteristics of the modern culture (rapidity of development, lack of self-awareness and «maturation» vector, non-manifestation of methodological tools, sociological and linguistic sciences become to be a model in the humanitarian area. At the same time, awareness of the structural maturation of such knowledge is low. The development of linguistic sciences has more advanced conceptual design and it resonates with the evolution of the language philosophy. That’s why, considering the socio-cultural transformations of the globalization era, grounds of clarification of the specific methodological potential, which are accumulated in the contemporary linguistics, should be considered. In this

A Proposal of Logistic Services Innovation Strategy for a Mining Company

OpenAIRE

Felisa Margarita Cordova; Claudia Durán; Juan Sepúlveda; Alfredo Fernández; Mauricio Rojas

2012-01-01

A logistic service innovation strategy for a mining company and their key suppliers is presented, using the win-win concept with the objective of improve its position, policies, strategic objectives and relationships between companies. The strategy allows increasing the business profitability, to diminish the operational costs and the times of negotiation and learning. The chain value of the productive process is analyzed and also the business strategies of each company in order to identify t...

The influence of information and communication technologies on organizational innovation. A perspective of Mexican SMEs

Directory of Open Access Journals (Sweden)

Héctor Cuevas-Vargas

2016-11-01

Full Text Available The adoption of new organizational methods is essential for any firm to improve its ability to seize and create new knowledge, which is necessary to develop alternative types of innovations. Hence, the appropriate use of Information and Communication Technologies (ICTs can substantially improve organizational innovation. In this sense, an empirical study of 288 manufacturing SMEs in the Guanajuato region, Mexico, was conducted to determine the influence of ICTs usage on organizational innovation in a developing country. The results obtained through the Structural Equation Modeling demonstrate that the use of ICTs substantially impacts on organizational innovation. Therefore, SMEs should use ICTs effectively and collaboratively with suppliers and customers to meet market trends and improve or innovate their products

Efficient involvement of human resources in innovations through effective communication

Directory of Open Access Journals (Sweden)

Katarína Stachova

2017-05-01

Full Text Available Systematic creation and use of human potential enables building and development of strengths of organisations. If organisations can fully use the potential of their employees it will affect their ability to succeed in competitive environment. Our paper focuses on open and broad communication, as it has a significant impact on both formal and informal labour relations, which, along with information share and knowledge continuity, essentially affect team creation. The questionnaire survey focused on finding out whether and to what extent organisations operating in Slovakia focus on communication. The paper also provides a simple method of evaluating the level of communication and engagement of employees in problem solving in companies. This method is a simple instrument enabling the conduction of analysis in a short time interval, while analysing employees are able to identify a current level of their company on the grounds of results, as well as they are able to identify bottlenecks preventing them in innovation potential increase.

Using internal communication as a marketing strategy: gaining physician commitment.

Science.gov (United States)

Heine, R P

1990-01-01

In the ambulatory care industry, increased competition and promotional costs are pressuring managers to design more creative and effective marketing strategies. One largely overlooked strategy is careful monitoring of the daily communication between physicians and ambulatory care staff providing physician services. Satisfying physician communication needs is the key to increasing physician commitment and referrals. This article outlines the steps necessary to first monitor, then improve the quality of all communication provided to physicians by ambulatory care personnel.

Cancer control and the communication innovation in South Korea: implications for cancer disparities.

Science.gov (United States)

Jung, Minsoo

2013-01-01

Over the last 10 years, the number of cancer survivors in South Korea has reached nearly one million with a survival rate of 49.4%. However, integrated supportive care for cancer survivors is lagging. One area in which the current cancer control policy needs updating is in the utilization of information and communication technology (ICT). The remarkable progress in the field of ICT over the past 10 years presents exciting new opportunities for health promotion. Recent communication innovations are conducive to the exchange of meta-information, giving rise to a new service area and transforming patients into active medical consumers. Consequently, such innovations encourage active participation in the mutual utilization and sharing of high-quality information. However, these benefits from new ICTs will almost certainly not be equally available to all, leading to so-called communication inequalities where cancer survivors from lower socioeconomic classes will likely have more limited access to the best means of making use of the health information. Therefore, most essentially, emphasis must be placed on helping cancer survivors and their caregivers utilize such advances in ICT to create a more efficient flow of health information, thereby reducing communication inequalities and expanding social support. Once we enhance access to health information and better manage the quality of information, as a matter of fact, we can expect an alleviation of the health inequalities faced by cancer survivors.

Communication strategies to improve HIV treatment adherence.

Science.gov (United States)

Rochon, Donna; Ross, Michael W; Looney, Carol; Nepal, Vishnu P; Price, Andrea J; Giordano, Thomas P

2011-01-01

Although antiretroviral therapy has increased the survival of HIV-positive patients, traditional approaches to improving medication adherence have failed consistently. Acknowledging the role of communication in health behavior, we conducted a qualitative study to learn about patients' HIV treatment adherence experiences and to identify which communication strategies might influence adherence. Findings indicate that five constructs--cultural beliefs/language, stigma, cues to action, self-efficacy, and mood state--are potentially modifiable by improved communication. Results will be used to create a direct marketing campaign targeted to HIV-infected patients. Copyright © Taylor & Francis Group, LLC

Are pharmaceutical marketing decisions calibrated to communications effects?

Science.gov (United States)

Cavusgil, Erin; Calantone, Roger

2011-10-01

Marketing managers continually struggle with how to maximize the effects of an integrated marketing communications strategy. The growing number of available communication outlets, as well as highly varying competitive landscapes, adds further complexity to this challenge. This empirical study examines the differential impact within a pharmaceutical market therapeutic category where both "push" and "pull" communication strategies operate on consumers and gatekeepers alike, in an atmosphere of unrelenting product innovation and broad competition. Furthermore, we explore how two contingency variables-(a) the competitive landscape, and (b) the product's length of time on the market-interact with these communication efforts and affect brand and category sales.

[Communication strategies used by health care professionals in providing palliative care to patients].

Science.gov (United States)

Trovo de Araújo, Monica Martins; da Silva, Maria Júlia Paes

2012-06-01

The objective of this study is to verify the relevance and utilization of communication strategies in palliative care. This is a multicenter qualitative study using a questionnaire, performed from August of 2008 to July of 2009 with 303 health care professionals who worked with patients receiving palliative care. Data were subjected to descriptive statistical analysis. Most participants (57.7%) were unable to state at least one verbal communication strategy, and only 15.2% were able to describe five signs or non-verbal communication strategies. The verbal strategies most commonly mentioned were those related to answering questions about the disease/treatment. Among the non-verbal strategies used, the most common were affective touch, looking, smiling, physical proximity, and careful listening. Though professionals have assigned a high degree of importance to communication in palliative care, they showed poor knowledge regarding communication strategies. Final considerations include the necessity of training professionals to communicate effectively in palliative care.

Peer Assessment and Compliance Review (PACR) Innovative Strategies Report. California Court Appointed Special Advocates (CASA) Programs

Science.gov (United States)

Macro, Bronwen; Huang, Lee Ann

2005-01-01

This report focuses on the innovative strategies study component of the Peer Assessment and Compliance Review (PACR) project. California (Court Appointed Special Advocates) CASA programs have developed many innovative strategies to serve children in their communities. At each of the programs visited during the PACR project, the team identified at…

Institute of Philology and Intercultural Communication (Volgograd State University: Scientific and Research Innovations

Directory of Open Access Journals (Sweden)

Violetta S. Molchanova

2013-01-01

Full Text Available The paper describes different scientific innovations, applied in the course of study at the Institute of Philology and Intercultural Communication of Volgograd State University. Special attention is attached to technological component and personnel developments, aimed at the education process improvement and optimization.

Environment and innovation. An evaluation of EU strategies and policies; Umwelt und Innovation. Eine Evaluation von EU-Strategien und Politiken

Energy Technology Data Exchange (ETDEWEB)

Hertin, Julia; Jacob, Klaus; Kahlenborn, Walter

2008-03-15

This study outlines the methodology and results of the research project: ''Umwelt, Innovation und Beschaeftigung in einem europaeischen Kontext: Europaeische Strategien als ein Motor fuer oekeffiziente Technologien und Wettbewerbsfaehigkeit'', funded by the BMU and UBA and carried out jointly by the Forschungsstelle fuer Umweltpolitik of Freie Universitaet Berlin and Adelphi Consult. The project was carried out with the intention to evaluate inhowfar current EU policies follow and implement goals that can be classified as ''ecological industrial policy''. In the definition of the BMU, this concept means a political strategy which enhances eco-efficient innovations beyond the traditional approaches of environmental and R + D policy. A strategy of this type is to influence the innovation behaviour and also influence the marketing conditions for generic technologies. As the strategy intends to effect both a reduction of the ecological burden and an enhancement of the economic and competitive standing, it can recur to a two-fold foundation. The current investigation attempted to identify political measures at EU level that are suited for enhancing fast development and propagation of eco-efficient technologies. (orig.)

Marketing Communication Strategies of the Industrial Companies

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Wojciech Wodyński

2007-07-01

Full Text Available Industrial market, created by companies, which buy and sell goods which are not directly for consumption, but are used in production process, communicates with the environment in a specific way. Many industrial companies supply only the customers of non consumption goods market and hence they do not enter into direct contact with a final consumer. In such cases recognizing the customers needs is even more difficult. Such environment requires efficiently functioning and planned communication of the company with the market. This study presents methods and strategies of marketing communication really used in industrial companies. While analysing marketing strategies of industrial companies, the author draws the attention to the fact that even though there was system transformation, the state still has significant impact on functioning and development of industry and that in a way directs and created barriers in companies functioning. Such conditions force even more active marketing communication as well as searching new solutions. As there are more and more sophisticated marketing techniques related to digital media, there is also a growing demand for strategic solutions in marketing communication. Digital media, first of all the Internet, provide so far unavailable possibilities of researching consumers behaviours and ways of using media. They also give a chance to follow the behaviour of smaller, unique and often social groups of consumers.

Sectoral patterns versus firm-level heterogeneity - The dynamics of eco-innovation strategies in the automotive sector

DEFF Research Database (Denmark)

Faria, Lourenco; Andersen, Maj Munch

2017-01-01

analysis using patent data from 1965 to 2012. Our findings suggest a process of co-evolution of firms' strategies and indicate that strong sectoral-specific patterns of eco-innovation are present in this sector from the mid-2000s onwards. For fuel cells technologies, however, we observe the formation......This paper sheds light on some important but underestimated elements of green industrial dynamics: the evolution of firms' eco-innovation strategies and activities within a sector. While eco-innovation sectoral case studies have taken place before, our analysis is distinct in investigating the rate......, direction and extent of eco-innovation in the automotive sector, represented here by the main automakers, in order to identify possibly sectoral-specific patterns in firms' strategies, as opposed to divergent strategic behaviors, grounded on evolutionary economic theory. We conduct a two-step empirical...

Communication Outreach Strategies Utilized By Agricultural ...

African Journals Online (AJOL)

The study focused on communication outreach strategies utilized by agricultural extension agents in the Imo State Agriculural Development Programme, Nigeria. Data was obtained form 60 randomly selected agricultural extension agents from the study area. Data were analysed using frequency, percentage and mean ...

The communication strategy of WONUC

International Nuclear Information System (INIS)

Maisseu, Andre

1999-01-01

The communication strategy of WONUC is based on an analysis of the sensitivity of members of the European Parliament to nuclear energy. From this analysis WONUC decided to focus on a main media event and to increased scientific and technical information on the main sensible topics for the European Members to create in the cognitive way of the general but negative consensus about nuclear energy, an alternative to the green voice misinformation process and be able to catch any opportunity to reverse this negative feeling. Such opportunity arise with the United Nations' debate about the pollution credit so-called 'flexible mechanisms', in COP 4 (Buenos Aires, 213 November 1998). Conclusion of the analysis show that in the same communication policy, communication strategies should be quite different in line with the political leanings: Any attempt at dialogue with the Greens seems fruitless; Major communication efforts could be made in the direction of the Socialist group, the biggest in the European Parliament. Within this party, due to their differing activisms in terms of form and content, the British and Germans represent two specific but distinct targets. Also in this political entity, the other countries, including France, represent a third category of MPs which, apparently lacking a clear doctrine towards nuclear issues, is strongly influenced by the media strong positions taken by the Greens; The question of the Communist MPs, also members of a political group in which the ecologists are strongly represented, is vague; The overwhelming majority of the remaining political parties have no hard and fast position on the nuclear issue. Their view is nonetheless polluted by 'electrical pragmatism' which makes nuclear energy politically incorrect. These MPs often tailor their position to reflect their view of current issues

Business Model Innovation for Small Medium Enterprises

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Wirania Swasty

2015-09-01

Resource Based View, Value Chain Analysis and Business Model Canvas. Finding suggests SMEs to have business model innovation derived from value proposition. SMEs should build their own brand awareness. Moreover, as garment and fashion industry, design can be a particularly important part of the Value Proposition. SMEs could communicate its value propositions and inform their service through its official websites and other social media. Since the intangible resources include brand and design, thus SMEs should build brand image and innovate year by year. SMEs must hire designers and launch a series of new products offers under the signature of their own brands. Ideation to strengthen strategies derives from value proposition building block as a starting point. Moreover, Business Model Canvas makes strategy more focused and measurable. Business model innovation is expected to increase overall performance of SMEs.

Evaluation of Sexual Communication Message Strategies

Science.gov (United States)

2011-01-01

Parent-child communication about sex is an important proximal reproductive health outcome. But while campaigns to promote it such as the Parents Speak Up National Campaign (PSUNC) have been effective, little is known about how messages influence parental cognitions and behavior. This study examines which message features explain responses to sexual communication messages. We content analyzed 4 PSUNC ads to identify specific, measurable message and advertising execution features. We then develop quantitative measures of those features, including message strategies, marketing strategies, and voice and other stylistic features, and merged the resulting data into a dataset drawn from a national media tracking survey of the campaign. Finally, we conducted multivariable logistic regression models to identify relationships between message content and ad reactions/receptivity, and between ad reactions/receptivity and parents' cognitions related to sexual communication included in the campaign's conceptual model. We found that overall parents were highly receptive to the PSUNC ads. We did not find significant associations between message content and ad reactions/receptivity. However, we found that reactions/receptivity to specific PSUNC ads were associated with increased norms, self-efficacy, short- and long-term expectations about parent-child sexual communication, as theorized in the conceptual model. This study extends previous research and methods to analyze message content and reactions/receptivity. The results confirm and extend previous PSUNC campaign evaluation and provide further evidence for the conceptual model. Future research should examine additional message content features and the effects of reactions/receptivity. PMID:21599875

Evaluation of Sexual Communication Message Strategies

Directory of Open Access Journals (Sweden)

Khan Munziba

2011-05-01

Full Text Available Abstract Parent-child communication about sex is an important proximal reproductive health outcome. But while campaigns to promote it such as the Parents Speak Up National Campaign (PSUNC have been effective, little is known about how messages influence parental cognitions and behavior. This study examines which message features explain responses to sexual communication messages. We content analyzed 4 PSUNC ads to identify specific, measurable message and advertising execution features. We then develop quantitative measures of those features, including message strategies, marketing strategies, and voice and other stylistic features, and merged the resulting data into a dataset drawn from a national media tracking survey of the campaign. Finally, we conducted multivariable logistic regression models to identify relationships between message content and ad reactions/receptivity, and between ad reactions/receptivity and parents' cognitions related to sexual communication included in the campaign's conceptual model. We found that overall parents were highly receptive to the PSUNC ads. We did not find significant associations between message content and ad reactions/receptivity. However, we found that reactions/receptivity to specific PSUNC ads were associated with increased norms, self-efficacy, short- and long-term expectations about parent-child sexual communication, as theorized in the conceptual model. This study extends previous research and methods to analyze message content and reactions/receptivity. The results confirm and extend previous PSUNC campaign evaluation and provide further evidence for the conceptual model. Future research should examine additional message content features and the effects of reactions/receptivity.

The Impact of Social Interaction and Communications on Innovation in the Architectural Design Studio

Directory of Open Access Journals (Sweden)

Bhzad Sidawi

2012-07-01

Full Text Available Design is a social phenomenon and researchers suggest that social interaction, negotiations and communication between designers are essential to initiate creativity. Within the design studio environment, a number of factors affect the healthy social interaction and design negotiations, such as the teaching style of tutors and the culture that governs a design studio’s environment. This may in turn affect the utilization of the outcome of negotiations in the design project. Design studio students from the third to fifth years at the College of Architecture, University of Dammam (UD, the Kingdom of Saudi Arabia (KSA, were surveyed to find out how far the design studio’s culture and communication would impact the production of innovative design projects. The results show that frequent communication and the establishment’s shared grounds are essential to develop knowledge and positively influence the design outcome. On the other hand, the research found that negative qualities on a personal level and on that of a design studio environment would hinder a student’s creativity. However, to develop students’ design/innovative abilities, the researcher recommends that certain measures should be considered. These would include transforming the design studio into an interactive and friendly learning environment, adjusting the teaching methodology, and developing interactive communication abilities of students and tutors.

COMMUNICATION STRATEGY FOR A PHYSICAL EDUCATION AND SPORT DEPARTMENT

OpenAIRE

Cristiana Pop

2013-01-01

Communication strategy of physical education and sports departments in an institution of higher education is, ultimately, a form of adaptation to new and changing environmental conditions (legal, political, internal organization and financial) in which they operate. Developing a communication strategy is an approach that is based on the research group aims to be influenced and on the effort to build a message, an image and emotional state to determine a change in perception, attitude and beha...

Memory and communication support in dementia: research-based strategies for caregivers.

Science.gov (United States)

Smith, Erin R; Broughton, Megan; Baker, Rosemary; Pachana, Nancy A; Angwin, Anthony J; Humphreys, Michael S; Mitchell, Leander; Byrne, Gerard J; Copland, David A; Gallois, Cindy; Hegney, Desley; Chenery, Helen J

2011-03-01

Difficulties with memory and communication are prominent and distressing features of dementia which impact on the person with dementia and contribute to caregiver stress and burden. There is a need to provide caregivers with strategies to support and maximize memory and communication abilities in people with dementia. In this project, a team of clinicians, researchers and educators in neuropsychology, psychogeriatrics, nursing and speech pathology translated research-based knowledge from these fields into a program of practical strategies for everyday use by family and professional caregivers. From the available research evidence, the project team identified compensatory or facilitative strategies to assist with common areas of difficulty, and structured these under the mnemonics RECAPS (for memory) and MESSAGE (for communication). This information was adapted for presentation in a DVD-based education program in accordance with known characteristics of effective caregiver education. The resultant DVD comprises (1) information on the nature and importance of memory and communication in everyday life; (2) explanations of common patterns of difficulty and preserved ability in memory and communication across the stages of dementia; (3) acted vignettes demonstrating the strategies, based on authentic samples of speech in dementia; and (4) scenarios to prompt the viewer to consider the benefits of using the strategies. Using a knowledge-translation framework, information and strategies can be provided to family and professional caregivers to help them optimize residual memory and communication in people with dementia. Future development of the materials, incorporating consumer feedback, will focus on methods for enabling wider dissemination.

Seven ‘corporate venturing’ strategies to foster innovation (and create an environment for long-term growth)

NARCIS (Netherlands)

Vermeulen, Erik; Fenwick, Mark

2016-01-01

Seven “Corporate Venturing” Strategies to Foster Innovation tackles the question: What should companies do to accelerate innovation and remain relevant? Or, stated differently: What should companies do to avoid being disrupted by more agile and innovative startups? One answer is corporate venturing.

Russian Strategy Of Entering The Innovation Markets Of The Middle East

Directory of Open Access Journals (Sweden)

D. A. Maryasis

2017-01-01

Full Text Available This article is an attempt to formulate a non-standard multifactor approach to the problem of consolidating Russia’s presence in the countries of the Middle East. It explores the possibility of creating in the Arab countries a system of educational courses related to innovation. These courses will make it possible for young people in the region to form an attitude towards our country as one of the leaders in the high-tech economy, to strengthen their loyalty to representatives of domestic business. In the future, the ecosystem of innovations can be formed as a result of educational efforts. That is going to allow Russian business circles to take part in the commercialization of new technologies created by innovators of the region. Russia’s innovative presence in the Middle East region can be embodied in the form of joint ventures, the outsourcing of a number of industries and the provision of technological services as well as joint applied scientific research. Such efforts will bring changes in the existing international division of labor by creating more favorable conditions for the development of the economy of the Russian Federation and its transition to the economy of innovation. Moreover, the article draws attention to the possibility of cooperation between Russia and Israel for the organization of a platform for effective interaction between representatives of innovative communities of Muslim countries of the Middle East and participants of the high technology market of the Jewish state. The article shows that the implementation of such a strategy will allow our country to become meaningful player in the process of economic and socio-political transformation of the region. The promotion of innovative business in the region should be part of a wider strategy for promoting a positive image of Russia, creating economic grounds for existing political and military-political ties with the countries of the Middle East.

Customer as a participant of innovative networks

Directory of Open Access Journals (Sweden)

Đukić Suzana

2015-01-01

Full Text Available The changes in market conditions and basis for competing have brought the changes in profiling and realizing innovation strategies. Customers are the key subject in the process of generating of innovation. Customers in modern conditions do not wait for initiative of enterprise in value creation and they are not a part of formal processes of marketing research. The new communication technologies help them to be included in voluntary way in innovative activities of enterprise, which is motivated by brand loyalty, enthusiasm, hobby, wish to investigate. The enterprises realize the validity of this important source of new ideas and change their behaviour. The intention of author is to consider the importance of innovative networks for market innovation success, to analyse customer evolution from user to value creator, to identify the characteristics of customer as innovator, and to point to challenges for enterprise in the process of including them in its innovative activities.

COMMUNICATION STRATEGY ABOUT BUSINESS MODELS: STAKEHOLDERS PERSPECTIVE

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Bojoagă Alexandru

2013-07-01

Full Text Available Organizations inform stakeholders about their current and future activities, processes, created value, strategic intentions, and other information that may influence the established relationships. Organizations choose to communicate with stakeholders by different means and in varied ways. The annual report represents a way of communicating between companies and their stakeholders, and it is offering comprehensive information about how companies operates and creates value. The business model is an emerging concept in management literature and practice. The concept describes the logic by which a organization creates, maintains and delivers value for its stakeholders. Through annual reports organisations can communicate to stakeholders information about their business models.We investigated how information about business models is explicitly communicated through annual reports, and how this information is reffering to stakeholders. Our paper aims to reveal which stakeholders are more often mentioned when organizations are communicating about business models through annual reports. This approach shows the attention degree given by organizations to stakeholders. We perceived this from a strategic point of view, as a strategic signal. Thus, we considered if the stakeholder is mentioned more frequent in the communicated message it has a greater role in communication strategy about business model. We conducted an exploratory research and have realized a content analysis.The analysed data consist in over a thousand annual reports from 96 organizations. We analysed the informations transmitted by organizations through annual reports. The annual reports were for a time period of 12 years. Most of the selected companies are multi-business, and are operating in different industries. The results show the stakeholder’s hierarchy based on how often they were mentioned in the communicated messages about business models through annual reports. Based on our

Is Strategic Proactivity a Driver of an Environmental Strategy? Effects of Innovation and Internationalization Leadership

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Ines Suarez-Perales

2017-10-01

Full Text Available This study analyses strategic proactivity as a driving factor in the implementation of an advanced environmental strategy in a firm. Strategic proactivity is defined as a firm’s tendency to initiate voluntary changes instead of reacting to events in the environment and according to previous literature, can be interpreted as a combination of internal factors that characterise a firm’s business strategy as that of a prospector firm. In this study, we measured this through innovation, with two variables related to the firm’s entire production cycle: R&D expenditure and patents. However, we also considered two more strategic proactivity indicators: innovation proactivity and internationalisation proactivity. These two proactivity variables take into account the innovative and international actions of the firms, going beyond the actions usually taken by firms in the same sector. Using panel data methodology, we obtained results that show that firms who invest in R&D and patent their innovations achieve more advanced positions in their environmental strategies. Empirical evidence also shows that firms with a greater innovation effort throughout the production cycle (product, process, organisation and marketing than their competitors also attain more advanced positions (proactivity in environmental matters. In other words, innovation proactivity is a driver of environmental strategy. In relation to internationalization, the results also showed that firms that operate in a larger geographical area than their competitors adapt to the most demanding environmental legislation, placing them in a position of environmental leadership in their respective sectors. The inclusion of internationalization as an indicator of strategic proactivity, the measurement of proactivity variables and the correction of firms’ specific unobserved aspects are some of this paper’s contributions.

Innovative Strategy in Shrimp Potiguar: Asymmetries Power Generation and Implications for Policy Innovation

Directory of Open Access Journals (Sweden)

Mariana Baldi

2012-12-01

Full Text Available This paper aims to analyze the technological trajectory and the actors – public and private - political behave in the carciniculture network (cultivate of shrimp in the federal estate of Rio Grande do Norte. The research was based on both embeddedness and cluster policy approach. The case study was based on bibliographic, archives, and empirical data, whose primary data were collected through semi-structured interviews carried on with 10 members of different organizations from carciniculture sector in the period 2009-2010, as well as interviews already conducted in the area since the year 2005. These data were submitted to content analysis with longitudinal and descriptive approach. Along the technological trajectory of the cluster we highlighted opportunities and limits for innovative strategies generated by asymmetries of power and ability to influence actors in the network. We highlight the relationship between 'power network' and 'links established with public actors' as well as the implications for innovation along the trajectory generated by a more or less state interference.

Communication Strategies in English as a Second Language (ESL Context

Directory of Open Access Journals (Sweden)

Lidya Ayuni Putri

2013-01-01

Full Text Available Communication is important for people around the world. People try to communicate to other people around the globe using language. In understanding the differences of some languages around the world, people need to learn the language of other people they try to communicate with, for example Indonesian people learn to acquire English. In the context that English in Indonesia is considered as a foreign language, it causes the learners of English in Indonesia understand not only the language but also the culture. Foreign language learners may encounter various communication problems when their interlanguage is limited. In order to convey their messages and remain in a conversation until their communication goal is achieved, ESL (English as a Second Language learners need to employ communication strategies, which have been defined generally as devices used by second language learners to overcome perceived barriers to achieving specific communication goals (Færch & Kasper, 1983. In order to avoid certain miscommunication, the teacher of English in Indonesia should also give their learners the understanding of communication strategies.

City Placement: A New Element in the Strategy of Integrated Marketing Communication of Cities

Directory of Open Access Journals (Sweden)

Andrzej Szromnik

2016-03-01

Full Text Available Purpose: Explanation of the essence and features of the “city placement” strategy, while observing the changes in “classic” forms of marketing communications used by cities and regions, including main pros and implementation procedures.Methodology: This paper is conceptual and relies on diagnosis and analysis of “city placement” strategy implementation in a chosen Polish city as well as on the author’s professional experiences. Analysis of scarce existing marketing literature, including the notion of “product placement,” allowed us to present model structures, variations, and rules that explain the role and pros of the “city placement” strategy in the promotion mix of places.Conclusions: This paper comprises not only a set of notions and models structuring the “city placement” phenomenon but also many operational concepts related to the implementation of this strategy, which makes this paper a valuable point in the discussion on innovative changes in the “promotion mix” of cities and regions.Originality: “city placement” is a novelty in promotion strategies of cities and regions. In the existing literaturę on place marketing, there are no in-depth conceptual works explaining the role, features, and forms of “city placement.” This paper is a new approach suggested by the author and is an attempt to explain the process.

Digital Innovations: Startup Marketing Strategy for Global Growth

OpenAIRE

Gröhn, Hanna

2017-01-01

This thesis discusses the relatively new phenomena of innovative digital products created by startup companies, who often must scale globally fast, before the volatile trends or the fierce competition of the digital marketspace take over. International entry itself is no longer the issue, but rather standing out in the crowd while balancing resources and flexibility. The focus is on how startups can induce global growth and tackle structural obstacles by means of marketing strategy. The t...

Innovation strategies and competitive advantage

OpenAIRE

Gërguri, Shqipe; Rexhepi, Gadaf; Ramadani, Veland

2013-01-01

Companies today operate in a very dynamic, uncertain and competitive environment. They compete in "nicety" that are so small but so important. Companies are trying to achieve competitive advantage in order to help them obtain a better and a stable position in the marketplace. The best way for companies to achieve a competitive advantage is through innovation. This paper addresses the meaning of innovation what does innovation present, types of innovation specifically discussing the right way ...

[Innovative therapeutic strategies for intravesical drug administration].

Science.gov (United States)

Moch, C; Salmon, D; Rome, P; Marginean, R; Pivot, C; Colombel, M; Pirot, F

2013-05-01

Perspectives for innovative pharmaceutical molecules and intravesical administration of pharmacological agents are presented in the present review carried out from a recent literature. This review of the literature was built by using the PubMed and ScienceDirect databases running 20keywords revealing 34publications between 1983 and 2012. The number of referenced articles on ScienceDirect has increased in recent years, highlighting the interest of scientists for intravesical drug administration and the relevance of innovating drug delivery systems. Different modalities of intravesical administration using physical (e.g., iontophoresis, electroporation) or chemical techniques (e.g., enzyme, solvent, nanoparticles, liposomes, hydrogels) based on novel formulation methods are reported. Finally, the development of biopharmaceuticals (e.g., bacillus Calmette-Guérin, interferon α) and gene therapies is also presented and analyzed in this review. The present review exhibits new development in the pipeline for emerging intravesical drug administration strategies. Knowledge of all these therapies allows practitioners to propose a specific and tailored treatment to each patient with limiting systemic side effects. Copyright © 2013 Elsevier Masson SAS. All rights reserved.

Online Innovation

DEFF Research Database (Denmark)

Vujovic, Sladjana; Ulhøi, John Parm

2008-01-01

  Purpose - The aim of this paper is to investigate the role of online networking during the innovation process, including its role(s) in communication, cooperation and coordination. The paper neither implicitly assumes that online computer-based networking is a prerequisite for the innovation...... process nor denies the possibility that innovation can emerge and successfully survive without it. It merely presupposes that, in cases of innovation where information and communication technologies play a substantial role, non-proprietarity may offer an interesting alternative to innovations based...... on proprietary knowledge. Design/methodology/approach - The paper borrows from the theory of communities-of-practice, which takes into account social relations, contacts, and the transfer and incorporation of knowledge. Open source innovation is not the exclusive preserve of computer nerds, but also has...

Evaluating the enhancement and improvement of China's technology and financial services platform innovation strategy.

Science.gov (United States)

Wu, Ching-Sung; Hu, Kuang-Hua; Chen, Fu-Hsiang

2016-01-01

The development of high-tech industry has been prosperous around the world in past decades, while technology and finance have already become the most significant issues in the information era. While high-tech firms are a major force behind a country's economic development, it requires a lot of money for the development process, as well as the financing difficulties for its potential problems, thus, how to evaluate and establish appropriate technology and financial services platforms innovation strategy has become one of the most critical and difficult issues. Moreover, how the chosen intertwined financial environment can be optimized in order that high-tech firms financing problems can be decided has seldom been addressed. Thus, this research aims to establish a technology and financial services platform innovation strategy improvement model, as based on the hybrid MADM model, which addresses the main causal factors and amended priorities in order to strengthen ongoing planning. A DEMATEL technique, as based on Analytic Network Process, as well as modified VIKOR, will be proposed for selecting and re-configuring the aspired technology and financial services platform. An empirical study, as based on China's technology and financial services platform innovation strategy, will be provided for verifying the effectiveness of this proposed methodology. Based on expert interviews, technology and financial services platforms innovation strategy improvement should be made in the following order: credit guarantee platform ( C )_credit rating platform ( B )_investment and finance platform ( A ).

Communicative Strategies Used by Spouses of Individuals with Communication Disorders Related to Stroke-Induced Aphasia and Parkinson's Disease

Science.gov (United States)

Carlsson, Emilia; Hartelius, Lena; Saldert, Charlotta

2014-01-01

Background: A communicative disability interferes with the affected person's ability to take active part in social interaction, but non-disabled communication partners may use different strategies to support communication. However, it is not known whether similar strategies can be used to compensate for different types of communicative…

Limited communication capacity unveils strategies for human interaction

Science.gov (United States)

Miritello, Giovanna; Lara, Rubén; Cebrian, Manuel; Moro, Esteban

2013-06-01

Connectivity is the key process that characterizes the structural and functional properties of social networks. However, the bursty activity of dyadic interactions may hinder the discrimination of inactive ties from large interevent times in active ones. We develop a principled method to detect tie de-activation and apply it to a large longitudinal, cross-sectional communication dataset (~19 months, ~20 million people). Contrary to the perception of ever-growing connectivity, we observe that individuals exhibit a finite communication capacity, which limits the number of ties they can maintain active in time. On average men display higher capacity than women, and this capacity decreases for both genders over their lifespan. Separating communication capacity from activity reveals a diverse range of tie activation strategies, from stable to exploratory. This allows us to draw novel relationships between individual strategies for human interaction and the evolution of social networks at global scale.

Design Driven Innovation as a Differentiation Strategy - in the Context of Automotive Industry

Directory of Open Access Journals (Sweden)

Mosarrat Farhana

2015-07-01

Full Text Available Though, in the automotive industry, technology is considered as a source of innovation and development, emerging change in consumer perception has brought industry focus on design. Evolution of this industry is closely related to the convergence of technology and design. In such context, implication of design driven innovation strategy in the automotive industry has potential to be explored and to create sustained competitive advantage through balancing customers’ need, technological opportunities and product meaning. The aim of this paper is to give a holistic view of design driven innovation as a differentiation strategy in the automotive industry and its implication for strategic management through some relevant research reviews and empirical information. On the contrary, this research lacks detailed description on industry practice to provide greater breadth, since it attempts to correlate the strategic concept of design with the dynamic capability of a firm in that particular industry.

The Effect of Communication Strategy Training on the Development of EFL Learners' Strategic Competence and Oral Communicative Ability.

Science.gov (United States)

Rabab'ah, Ghaleb

2016-06-01

This study examines the effect of communication strategy instruction on EFL students' oral communicative ability and their strategic competence. In a 14-week English as a Foreign Language (EFL) course (English Use II) based on Communicative Language Teaching approach, 80 learners were divided into two groups. The strategy training group ([Formula: see text]) received CS training based on a training program designed for the purpose of the present research, whereas the control group ([Formula: see text]) received only the normal communicative course using Click On 3, with no explicit focus on CSs. The communication strategies targeted in the training program included circumlocution (paraphrase), appeal for help, asking for repetition, clarification request, confirmation request, self-repair, and guessing. Pre- and post-test procedures were used to find out the effect of strategy training on language proficiency and CS use. The effect of the training was assessed by three types of data collection: the participants' pre- and post-IELTS speaking test scores, transcription data from the speaking IELTS test, and 'Click On' Exit Test scores. The findings revealed that participants in the strategy training group significantly outperformed the control group in their IELTS speaking test scores. The results of the post-test transcription data also confirmed that the participants in the strategy training group used more CSs, which could be attributed to the CS training program. The findings of the present research have implications for language teachers, and syllabus designers.

THE TYPES OF COMMUNICATION STRATEGIES USED BY SPEAKING CLASS STUDENTS WITH DIFFERENT COMMUNICATION APPREHENSION LEVELS IN ENGLISH DEPARTMENT OF PETRA CHRISTIAN UNIVERSITY, SURABAYA

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Agatha Sylvia

2004-01-01

Full Text Available This article reports on a study that aims to find out the types of Communication Strategies used and mostly used by students with high and low levels of Communication Apprehension and whether students with high level of Communication Apprehension used more numbers of Communication Strategies. The subjects in a created classroom were asked to retell a pictorial story and a pictorial instruction. The results showed that students with high Communication Apprehension level used more numbers of Communication Strategies.

Use of the innovation-decision process teaching strategy to promote evidence-based practice.

Science.gov (United States)

Schmidt, Nola A; Brown, Janet M

2007-01-01

The purpose of this article is to describe the innovation-decision process teaching strategy (I-DPTS) based on the model of diffusion of innovations [Rogers, E. M. (2003). Diffusion of innovations (5th ed.). New York: Free Press]. A goal of baccalaureate nursing education is to develop competencies required for evidence-based practice. Such practice merges clinician expertise, patient preferences, and critical evaluation of the literature to improve patient outcomes and reduce health care costs [Melnyk, B. M. (2005). A primer on evidence-based practice. Paper presented at the Purdue School of Nursing Seventh Annual Helen R. Johnson Leadership Conference, West Lafayette, IN]. Several strategies to promote evidence-based practice have appeared in the literature. However, when they are examined in light of the innovation-decision process (Rogers, 2003), they do not address all the essential steps for adoption to occur. The I-DPTS allows students to achieve competencies necessary to overcome barriers associated with implementing best practices. This strategy was successfully implemented in a senior-level introductory nursing research class. Community representatives identified practice issues that could be addressed by student groups. After conducting a search of the literature, students analyzed the evidence, determined best practice based on the evidence, and developed a policy for implementation in clinical settings. At course end, representatives were invited to attend oral and poster presentations. Use of the I-DPTS better prepares students to implement best practice as they embark on their professional careers.

Accessing external innovation in drug discovery and development.

Science.gov (United States)

Tufféry, Pierre

2015-06-01

A decline in the productivity of the pharmaceutical industry research and development (R&D) pipeline has highlighted the need to reconsider the classical strategies of drug discovery and development, which are based on internal resources, and to identify new means to improve the drug discovery process. Accepting that the combination of internal and external ideas can improve innovation, ways to access external innovation, that is, opening projects to external contributions, have recently been sought. In this review, the authors look at a number of external innovation opportunities. These include increased interactions with academia via academic centers of excellence/innovation centers, better communication on projects using crowdsourcing or social media and new models centered on external providers such as built-to-buy startups or virtual pharmaceutical companies. The buzz for accessing external innovation relies on the pharmaceutical industry's major challenge to improve R&D productivity, a conjuncture favorable to increase interactions with academia and new business models supporting access to external innovation. So far, access to external innovation has mostly been considered during early stages of drug development, and there is room for enhancement. First outcomes suggest that external innovation should become part of drug development in the long term. However, the balance between internal and external developments in drug discovery can vary largely depending on the company strategies.

Developing a customer-centric digital marketing communication strategy : Commissioner Salusfin Oy

OpenAIRE

Lokteva, Daria

2015-01-01

The present study relates to the field of digital marketing communication. The purpose of the study is to create a customer-centric digital marketing communication strategy for Salusfin, a technological start-up company in need of an effective digital strategy. The key issue of the study is to provide an insight on how digital marketing communication tools can fulfil the needs and benefit the company while adding value for the customers. The research questions addressed in the study are 1. Wh...

A Parameter Communication Optimization Strategy for Distributed Machine Learning in Sensors.

Science.gov (United States)

Zhang, Jilin; Tu, Hangdi; Ren, Yongjian; Wan, Jian; Zhou, Li; Li, Mingwei; Wang, Jue; Yu, Lifeng; Zhao, Chang; Zhang, Lei

2017-09-21

In order to utilize the distributed characteristic of sensors, distributed machine learning has become the mainstream approach, but the different computing capability of sensors and network delays greatly influence the accuracy and the convergence rate of the machine learning model. Our paper describes a reasonable parameter communication optimization strategy to balance the training overhead and the communication overhead. We extend the fault tolerance of iterative-convergent machine learning algorithms and propose the Dynamic Finite Fault Tolerance (DFFT). Based on the DFFT, we implement a parameter communication optimization strategy for distributed machine learning, named Dynamic Synchronous Parallel Strategy (DSP), which uses the performance monitoring model to dynamically adjust the parameter synchronization strategy between worker nodes and the Parameter Server (PS). This strategy makes full use of the computing power of each sensor, ensures the accuracy of the machine learning model, and avoids the situation that the model training is disturbed by any tasks unrelated to the sensors.

Building communication strategy on health prevention through the human-centered design

Directory of Open Access Journals (Sweden)

Karine de Mello Freire

2016-03-01

Full Text Available It has been identified a latent need for developing efficient communication strategies for prevention of diseases and also, design as a potential agent to create communications artifacts that are able to promote self-care. In order to analyze a design process that develops this kind of artifact, an action research in IAPI Health Center in Porto Alegre was done. The action’s goal was to design a strategy to promote self-care to prevent cervical cancer. The process was conducted from the human centered design approach - HCD, which seeks to create solutions desirable for people and feasible for organizations from three main phases: a Hear, in which inspirations are originated from stories collected from people; b Create, which aims to translate these knowledge into prototypes; and, c Deliver, where the prototypes are tested and developed with users. Communication strategies were supported by design studies about visual-verbal rhetoric. As results, this design approach has shown adequate to create communication strategies targeted at self-care behaviors, aiming to empower users to change their behavior.

Communicate to Learn, Learn to Communicate: A Study of Engineering Students' Communication Strategies in a Mobile-Assisted Learning Environment

Science.gov (United States)

Cheng, Li; Lu, Zhihong

2016-01-01

This paper reports a 3-month study investigating engineering students' Communication Strategies (CSs) in a mobile-assisted course. 67 Chinese learners of English in this course volunteered to participate in the study. The instruments included oral communication sessions, stimulated recall interviews, WeChat exchanges, etc. Results showed that the…

Mass communication and development: impact depends on strategies.

Science.gov (United States)

Wete, F N

1988-01-01

Development scholars are moving toward an emphasis on noneconomic factors (social values, social advancement, equality, individual freedom) and their interactions with labor, capital, and technology. People are now conceptualized as the agents of change, and they in turn must be convinced of the need for change. This new approach implies a need for a review of the role of mass communication in development. A central question is whether development makes possible mass communication development or do improved mass communication facilities--and the resulting increase in the flow of information--make possible economic and social development. Although there have undoubtedly been incidents in which self-serving politicians have used mass communication to oppress the masses, the mass media has the potential to be a powerful force in the education of the society, the sharing of consciousness, the creation of nationhood, and the promotion of socioeconomic development. Mass communication is, for example, vital in the development approach that accords importance to self-sufficiency at the village level. The mass media can be used in such cases to transmit information of a background nature to a group or community about their expressed needs and to disseminate innovations that may need these needs. In the final analysis, mass media's role in development depends on the media's messages reaching the target audiences. This underscores the importance of analyzing in advance who will be the recipients of a mass media campaign and encouraging community involvement in communications planning.

Innovation Strategies and Challenges in Emerging Economies: The Case of Research and Technology Organizations in Turkey

OpenAIRE

F. Demir

2017-01-01

Innovation is highly critical for every company, especially for technology-based organizations looking to sustain their competitive advantage. However, this is not an easy task. Regardless of the size of the enterprise, market and location, all organizations face numerous challenges. Even though huge barriers to innovation exist in different countries, firm- and industry-specific challenges can be distinguished. This paper examines innovation strategies and obstacles to innovation in research...

Learning and innovative elements of strategy adoption rules expand cooperative network topologies.

Science.gov (United States)

Wang, Shijun; Szalay, Máté S; Zhang, Changshui; Csermely, Peter

2008-04-09

Cooperation plays a key role in the evolution of complex systems. However, the level of cooperation extensively varies with the topology of agent networks in the widely used models of repeated games. Here we show that cooperation remains rather stable by applying the reinforcement learning strategy adoption rule, Q-learning on a variety of random, regular, small-word, scale-free and modular network models in repeated, multi-agent Prisoner's Dilemma and Hawk-Dove games. Furthermore, we found that using the above model systems other long-term learning strategy adoption rules also promote cooperation, while introducing a low level of noise (as a model of innovation) to the strategy adoption rules makes the level of cooperation less dependent on the actual network topology. Our results demonstrate that long-term learning and random elements in the strategy adoption rules, when acting together, extend the range of network topologies enabling the development of cooperation at a wider range of costs and temptations. These results suggest that a balanced duo of learning and innovation may help to preserve cooperation during the re-organization of real-world networks, and may play a prominent role in the evolution of self-organizing, complex systems.

Applying open innovation in business strategies : Evidence from Finnish software firms

NARCIS (Netherlands)

Harison, Elad; Koski, Heli

Our study aims at shedding light on the innovative business strategies in the software sector and understanding better the economics that underlies the supply of Open Source Software (OSS). We use survey data collected from 170 Finnish software companies to investigate how different properties of

Promotional Strategies Direct Marketing and Technological Innovations in Banking

OpenAIRE

Valeria Arina BALACEANU

2011-01-01

Modern advertising strategies involve the use of a bank's media and consumer incentives, so that banking institution, and thus offer products/services to cause favorable changes in mentality and their consumption habits, also important is the establishment an effective communication with employees, shareholders, competitors. Promotion strategies are essential to business success. Success is guaranteed if the message is sent to the right people at the right time. Promotion has a special place ...

[Communication strategies of the nursing team in the aphasia after cerebrovascular accident].

Science.gov (United States)

Souza, Regina Cláudia Silva; Arcuri, Edna Apparecida Moura

2014-04-01

This is an exploratory, cross-sectional study of quantitative design that aimed to identify the communication strategies used and reported by the nursing staff in the care of aphasic patients after a stroke. The techniques used were the participant observation and interviews with 27 subjects of the nursing staff of neurological units in a general hospital. The most frequently mentioned strategies were gestures (100%), verbal communication (33.3%), written communication (29.6%) and the touch (18.5 %). Among the observed strategies, the gestures reached 40.7% and the touch was present in all situations, given its instrumental character essential to care. The findings show lack of knowledge of nonverbal, proxemics , kinesics and tacesics communication. No significant differences were observed among the professional categories depending on the length of experience with respect to the strategies reported by members of the nursing staff in the care for aphasic patients.

Communication Strategies Of The Nursing Team In The Aphasia After Cerebrovascular Accident

Directory of Open Access Journals (Sweden)

Regina Cláudia Silva Souza

2014-04-01

Full Text Available This is an exploratory, cross-sectional study of quantitative design that aimed to identify the communication strategies used and reported by the nursing staff in the care of aphasic patients after a stroke. The techniques used were the participant observation and interviews with 27 subjects of the nursing staff of neurological units in a general hospital. The most frequently mentioned strategies were gestures (100%, verbal communication (33.3%, written communication (29.6% and the touch (18.5 %. Among the observed strategies, the gestures reached 40.7% and the touch was present in all situations, given its instrumental character essential to care. The findings show lack of knowledge of nonverbal, proxemics , kinesics and tacesics communication. No significant differences were observed among the professional categories depending on the length of experience with respect to the strategies reported by members of the nursing staff in the care for aphasic patients.

Impact of external knowledge acquisition strategies on innovation: a comparative study based on Dutch and Swiss panel data

OpenAIRE

Arvanitis, S.; Lokshin, B.; Mohnen, P.; Wörter, M.

2013-01-01

There is growing evidence that firms increasingly adopt open innovation practices. In this paper we investigate the impact of two such external knowledge acquisition strategies, ‘buy’ and ‘cooperate’, on firm’s product innovation performance. Taking a direct (productivity)approach, we test for complementarity effects in the simultaneous use of the two strategies, and in the intensity of their use. Our results based on large panels of Dutch and Swiss innovating firms, suggest that while both ‘...

Communication Difficulties and the Use of Communication Strategies: From the Perspective of Individuals with Aphasia

Science.gov (United States)

Johansson, Monica Blom; Carlsson, Marianne; Sonnander, Karin

2012-01-01

Background: To enhance communicative ability and thereby the possibility of increased participation of persons with aphasia, the use of communication strategies has been proposed. However, little is known about how persons with aphasia experience having conversations and how they perceive their own and their conversation partner's use of…

Communications strategies concerning ethical and environmental questions relative to radioactive waste

International Nuclear Information System (INIS)

Ropars, R.

1996-01-01

Today, in France, there is a radioactive waste public opinion and communications problem. Although 82 per cent of the population is favourable to the continuation of the French nuclear programme. 73 per cent considers that the truth is not being told about radioactive waste. Radioactive waste is the second ranking argument against nuclear power, after Chernobyl. Since 1991 there has been an official debate, and a national strategy has been set out. At present operational solutions are in existence for 90 per cent of the medium or short-lived waste. What communications strategy should be used? Technical solutions, not philosophical ones, are needed for technical problems, and the companies involved need to show that they can manage them from a technical point of view. However, the ethical component must be seen to be integrated into technical and management choices, as well as into means of communications. A communications policy must first show that ethical considerations are not absent from technical and legal choices, and secondly that they are included in the definition of the communications strategy itself; the paper discusses several possibilities. Companies must stick to their areas of competence, i.e. the technical and scientific fields, that are the only ones within which waste problems can be solved. However, showing that both technical and administrative choices made or envisaged, as well industrial and communications strategies, have an ethical inspiration constitutes a sensible way to go. (author)

The role of innovation in the trade industry

Directory of Open Access Journals (Sweden)

Gheorghe EPURAN

2015-12-01

Full Text Available This paper researches the attitudes of managers of small and medium companies from Brasov concerning the importance of the innovation process for their business. The objective of this paper is to determine the present level of innovation in trade industry and the future innovation strategies. The conclusions of this research are based on the results of a marketing research among managers from Brasov city. From our point of view the future of the trade industry will be configured by the mix of information and communication technologies with the social, economic and legislative issues, context in which trade companies will become more competitive and will generate more value for the consumer.

COMMUNICATIVE PROVOCATION AS A STRATEGY OF DESTRUCTIVE BEHAVIOUR IN EVERY-DAY CONFLICT

Directory of Open Access Journals (Sweden)

Volkova Olga Sergeevna

2014-12-01

Full Text Available The article is concentrated on the issue of systematization and classification of strategies and tactics of individual's verbal behavior in a number of typical situations associated with disharmonious communication. Its scientific originality is defined by the necessity to present the provocation phenomenon as a category of communicative linguistics and linguistic pragmatics. The use of discourse analysis and descriptive pragmatic interpretation of real communication forms have enabled the revelation of various patterns of destructive verbal behavior that could provoke a communicative conflict. Communicative provocation is described as a strategy of destructive behavior aimed at dragging a communication partner into a conflict interaction or creating conditions for its occurrence. The provocation strategy is implemented in disharmonious interactions by means of individual or complex communication tactics including not only the aggressive ones: indignation, reproach, deliberate false informing, exaggerated demonstration of emotions, but also such tolerant tactics as praise, advice, apology, assurances, admiration, persuasion, etc. Two forms of communicative provocation are represented in the article. A direct provocation presupposes personal involvement of a provocateur in the conflict interaction while an indirect one allows its initiator stay aside from the open confrontation. In the latter case the provocateur stimulates and demonstrates the parties' conflict of interests, which leads to the communication harmony disruption.

The effects of knowledge management and self-organization on organizational creativity: The mediating roles of corporate innovativeness and organizational communication

Directory of Open Access Journals (Sweden)

Tuna Uslu

2015-12-01

Full Text Available Creativity and innovation are very important to achieve successful performance results in the organizations. Even there is a common view about the effects of the environment to increase creativity; there are limited studies about the institutions how to use corporate tools for this purpose. This study aims to determine the factors behind organizational creativity and evaluate the effects of these factors on organizational creativity within a model demonstrating structural relations. The rapid development of information and communication technologies have been changing the organizational structure, business and work methods, manager and employee profile, and in general work life, and have been bringing out new models particularly in communication in inside and outside the organization. Institutions aim to strengthen their employees with a positive approach by infusing them with concepts such as creativity, and flexibility and supporting them. In this study we examine the effects of these organizational predictors like knowledge management and self-organization on the employee creativity through innovativeness and communication. In our survey we used questionnaire method to the convenient sampled 227 employees in Turkey. Factor analysis towards findings and progressive intermediary variable tests are carried out by verifying different models. It was found that knowledge management and self-organization are effective on organizational creativity, but the most important factor determining organizational creativity is organizational communication followed by corporate innovativeness. We suggest the managers, in order to increase organizational creativity in their institutions; they should use knowledge management and corporate innovativeness effectively, so they can increase the efficiency of organizational communication.

Innovations in scholarly publishing. Evolving trends in research communication in a digital age: examples from the BMJ.

Science.gov (United States)

Jain, Anita

2014-01-01

As technology and communication evolve rapidly in this digital age, scholarly publishing is also undergoing a makeover to match the diverse needs of researchers and clinicians. The BMJ has been at the forefront of innovating the presentation of research to increase its readabillty and usefulness. This article presents some of recent formats used for research communication at the BMJ.

Innovation Implementation in the Context of Hospital QI: Lessons Learned and Strategies for Success

Science.gov (United States)

Rangachari, Pavani

2018-01-01

In 1999, the Institute of Medicine reported that 98,000 people die each year due to medical errors. In the following years, the focus on hospital quality was intensified nationally, with policymakers providing evidence-based practice guidelines for improving health care quality. However, these innovations (evidence-based guidelines) that were being produced at policy levels were not translating to clinical practice at the hospital organizational level easily, and stark variations continued to persist, in the quality of health care. Circa 2009, nearly a decade after the release of the IOM report, the health care organizational literature began referring to this challenge as “innovation implementation failure” in health care organizations (HCOs), ie, failure to implement an evidence-based practice that is new to a HCO. This stream of literature drew upon management research to explain why innovation implementation failure occurs in HCOs and what could be done to prevent it. This paper conducts an integrative review of the literature on “innovation implementation” in hospitals and health systems over the last decade, since the spotlight was cast on “innovation implementation failure” in HCOs. The review reveals that while some studies have retrospectively sought to identify the key drivers of innovation implementation, through surveys and interviews of practitioners (the “what”), other studies have prospectively sought to understand how innovation implementation occurs in hospitals and health systems (the “how”). Both make distinctive contributions to identifying strategies for success in innovation implementation. While retrospective studies have helped identify the key drivers of innovation implementation, prospective studies have shed light on how these drivers could be attained, thereby helping to develop context-sensitive management strategies for success. The literature has called for more prospective research on the implementation and

Innovation Implementation in the Context of Hospital QI: Lessons Learned and Strategies for Success.

Science.gov (United States)

Rangachari, Pavani

2018-01-01

In 1999, the Institute of Medicine reported that 98,000 people die each year due to medical errors. In the following years, the focus on hospital quality was intensified nationally, with policymakers providing evidence-based practice guidelines for improving health care quality. However, these innovations (evidence-based guidelines) that were being produced at policy levels were not translating to clinical practice at the hospital organizational level easily, and stark variations continued to persist, in the quality of health care. Circa 2009, nearly a decade after the release of the IOM report, the health care organizational literature began referring to this challenge as "innovation implementation failure" in health care organizations (HCOs), ie, failure to implement an evidence-based practice that is new to a HCO. This stream of literature drew upon management research to explain why innovation implementation failure occurs in HCOs and what could be done to prevent it. This paper conducts an integrative review of the literature on "innovation implementation" in hospitals and health systems over the last decade, since the spotlight was cast on "innovation implementation failure" in HCOs. The review reveals that while some studies have retrospectively sought to identify the key drivers of innovation implementation, through surveys and interviews of practitioners (the "what"), other studies have prospectively sought to understand how innovation implementation occurs in hospitals and health systems (the "how"). Both make distinctive contributions to identifying strategies for success in innovation implementation. While retrospective studies have helped identify the key drivers of innovation implementation, prospective studies have shed light on how these drivers could be attained, thereby helping to develop context-sensitive management strategies for success. The literature has called for more prospective research on the implementation and sustainability of health

Communicating cardiovascular disease risk: an interview study of General Practitioners' use of absolute risk within tailored communication strategies.

Science.gov (United States)

Bonner, Carissa; Jansen, Jesse; McKinn, Shannon; Irwig, Les; Doust, Jenny; Glasziou, Paul; McCaffery, Kirsten

2014-05-29

Cardiovascular disease (CVD) prevention guidelines encourage assessment of absolute CVD risk - the probability of a CVD event within a fixed time period, based on the most predictive risk factors. However, few General Practitioners (GPs) use absolute CVD risk consistently, and communication difficulties have been identified as a barrier to changing practice. This study aimed to explore GPs' descriptions of their CVD risk communication strategies, including the role of absolute risk. Semi-structured interviews were conducted with a purposive sample of 25 GPs in New South Wales, Australia. Transcribed audio-recordings were thematically coded, using the Framework Analysis method to ensure rigour. GPs used absolute CVD risk within three different communication strategies: 'positive', 'scare tactic', and 'indirect'. A 'positive' strategy, which aimed to reassure and motivate, was used for patients with low risk, determination to change lifestyle, and some concern about CVD risk. Absolute risk was used to show how they could reduce risk. A 'scare tactic' strategy was used for patients with high risk, lack of motivation, and a dismissive attitude. Absolute risk was used to 'scare' them into taking action. An 'indirect' strategy, where CVD risk was not the main focus, was used for patients with low risk but some lifestyle risk factors, high anxiety, high resistance to change, or difficulty understanding probabilities. Non-quantitative absolute risk formats were found to be helpful in these situations. This study demonstrated how GPs use three different communication strategies to address the issue of CVD risk, depending on their perception of patient risk, motivation and anxiety. Absolute risk played a different role within each strategy. Providing GPs with alternative ways of explaining absolute risk, in order to achieve different communication aims, may improve their use of absolute CVD risk assessment in practice.

Risk communication strategy development using the aerospace systems engineering process

Science.gov (United States)

Dawson, S.; Sklar, M.

2004-01-01

This paper explains the goals and challenges of NASA's risk communication efforts and how the Aerospace Systems Engineering Process (ASEP) was used to map the risk communication strategy used at the Jet Propulsion Laboratory to achieve these goals.

Teacher-employed Communication Strategies: Investigating Function Type Occurrence in Iranian EFL Context

Directory of Open Access Journals (Sweden)

Massoud Yaghoubi Notash

2015-03-01

Full Text Available Communication strategies, as goal-oriented lines of action to obviate breakdowns in the flow of communication, have been the subject of extensive studies in SLA. While student-employed strategies have been duly investigated in the literature, those employed by teachers in the classroom context continue to be inadequately addressed. Moreover, characterizing functions of communication strategies (CSs rather than their types as a research interest can offer new insights for research. Accordingly, the present study concentrated on the function of CSs employed by 16 teachers across elementary (8 and advanced levels (8 teaching spoken English in private institutes in Tabriz, Iran. A modified version of Jamshidnejad’s (2011 functions of communication strategies was employed as the framework for defining functions. T-test results indicated a significant difference regarding ‘maintaining the flow of conversation’ between elementary and advanced level teachers. As with other function types, no significant differences could be revealed.

Effective training strategies for teaching communication skills to physicians: an overview of systematic reviews.

Science.gov (United States)

Berkhof, Marianne; van Rijssen, H Jolanda; Schellart, Antonius J M; Anema, Johannes R; van der Beek, Allard J

2011-08-01

Physicians need good communication skills to communicate effectively with patients. The objective of this review was to identify effective training strategies for teaching communication skills to qualified physicians. PubMED, PsycINFO, CINAHL, and COCHRANE were searched in October 2008 and in March 2009. Two authors independently selected relevant reviews and assessed their methodological quality with AMSTAR. Summary tables were constructed for data-synthesis, and results were linked to outcome measures. As a result, conclusions about the effectiveness of communication skills training strategies for physicians could be drawn. Twelve systematic reviews on communication skills training programmes for physicians were identified. Some focused on specific training strategies, whereas others emphasized a more general approach with mixed strategies. Training programmes were effective if they lasted for at least one day, were learner-centred, and focused on practising skills. The best training strategies within the programmes included role-play, feedback, and small group discussions. Training programmes should include active, practice-oriented strategies. Oral presentations on communication skills, modelling, and written information should only be used as supportive strategies. To be able to compare the effectiveness of training programmes more easily in the future, general agreement on outcome measures has to be established. Copyright © 2010 Elsevier Ireland Ltd. All rights reserved.

PROCESS OF INNOVATION IN PRODUCT LIFECYCLE MANAGEMENT BUSINESS STRATEGY

OpenAIRE

VALENTINA GECEVSKA; FRANC CUS; RADMIL POLENAKOVIC; PAOLO CHABERT

2011-01-01

This article proposes a scenario of Product Lifecycle Management (PLM), as a innovative business strategy based on the analysis of business drivers, industry requirements, limit of current solution, and recent state-of-the-art review in the domain related to PLM. Potential industrial impact of the developed PLM technology solutions is analyzed. It is hoped that the proposed PLM technology solutions will form the frontier basis for further research, development, and application of PLM systems ...

Developing e-Health Information by Empowerment Strategy

DEFF Research Database (Denmark)

Pallesen, Bodil; Engberg, Axel; Barlach, Anders

2006-01-01

This innovative study relates patient empowerment to strategies for education and e-health information to support self-care to patients with knee surgery in a Danish university hospital outpatient clinic. Interdisciplinary teamwork and Information and Communication Technology are integral parts...

Foreign practice of introducing conventional communicative strategy in the implementation of the functions of government

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I. P. Zarytska

2014-10-01

Full Text Available This article describes the role of conventional communicative strategy from the standpoint of foreign practice. Depending on scientific approaches to communications, business and management strategies based conventional communicative strategy implementation functions of government. It has certain methodological features and differences in different countries: UK, Germany, Australia, USA, Spain, Holland, Finland, New Zealand. Generalization showed that each state produces its conventional communicative strategy depending on the overall state objectives. However joint is considered important not only communication, but also the ability to communicate effectively, understand how to implement the vision of an opinion on relations between the state and society. Purpose conventional communicative strategy determined by the impact on the optimization of the authorities at the national and regional level, the processes of globalization, the experience of other states, its implementation in practical activities as well as their lack of predictive scenarios of the process of optimizing the functions of government. Demonstrated the appropriateness of existing methodologies to use in domestic practice of public administration.

Results of innovative communication processes on productivity gains in a high technology environment

Science.gov (United States)

Kelly, B. J.

1985-01-01

The technology which resulted in performance breakthroughs at engineering and management services is discussed. As a result of the innovative approaches of communicating productivity concepts to the employees, specific outcomes can now be pinpointed at all levels of the organization such as: (1) employee-headed program; (2) performance feedback processes; and (3) an investigative approach to creating leadership. The Lockheed Corporation began the innovative trend in 1974 when they became the first company to introduce quality circles in America. Although some of Lockheed-EMSCO's processes may sound different from traditional improvement processes, the context out of which those to be presented evolved has sustained more than 10 years of positive results through employee involvement activities.

Relationships between appraisals of caregiver communication strategies and burden among spouses and adult children.

Science.gov (United States)

Savundranayagam, Marie Y; Orange, J B

2011-11-01

The purpose of this study was to investigate the impact of caregivers' appraisals of the effectiveness of their own communication strategies on caregiver burden when caring for family members with Alzheimer's disease (AD). Family caregivers (N = 84) of participants with AD completed questionnaires appraising communication strategies, problem behaviors, and levels of three types of burden. Hierarchical linear regression models revealed that effective strategies and kinship status were significantly linked with stress burden, whereas effective strategies and problem behaviors were significantly related to relationship burden. Cognitive status of participants with AD significantly predicted objective burden. Caregivers who rated effective strategies as helpful were more likely to experience lower levels of stress and relationship burden. Findings provide preliminary support for understanding mechanisms by which the appraisals of communication strategies influence caregiver burden and justify testing empirically derived communication interventions.

Multilingualism and transnational communication strategies in Europe: from Hapsburg to the European Union

NARCIS (Netherlands)

Korshunova, G.; Marácz, L.; Marácz, L.; Rosello, M.

2012-01-01

The chapter discusses multilingualism in the European context and transnational communication strategies in order to accommodate the challenges of multilingualism. In the introduction, concepts defining multilingualism, transnationalism and communication strategies will be discussed and clarified.

Innovation in an international third party logistics firm: A strategy-as-practice perspective

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Lianguang Cui

2010-11-01

Full Text Available Logistics firms play an important role in the economy but they have received little attention in strategic management and logistics management literature. This paper intends to fill in this gap by looking a specific strategising process, innovation, at an international third party logistics (TPL firm. Using strategy as a practice perspective, the paper describes and analyses how innovation emerges and evolves over time. Drawing on an in-depth longitudinal case study of an international TPL firm, this study shows that intra-organisational interactions as well as inter-organisational interactions are essential in the innovation process at logistics firms. The innovation process at logistics firms is complicated and includes both top-down and bottom-up processes. It is vertically decoupled and multidirectional. Innovation at logistics firms emerges as a combination of an ad hoc response to a customer request and a purpose-driven interactive process.

10 rules for managing global innovation.

Science.gov (United States)

Wilson, Keeley; Doz, Yves L

2012-10-01

More and more companies recognize that their dispersed, global operations are a treasure trove of ideas and capabilities for innovation. But it's proving harder than expected to unearth those ideas or exploit those capabilities. Part of the problem is that companies manage global innovation the same way they manage traditional, single-location projects. Single-location projects draw on a large reservoir of tacit knowledge, shared context, and trust that global projects lack. The management challenge, therefore, is to replicate the positive aspects of colocation while harnessing the opportunities of dispersion. In this article, Insead's Wilson and Doz draw on research into global strategy and innovation to present a set of guidelines for setting up and managing global innovation. They explore in detail the challenges that make global projects inherently different and show how these can be overcome by applying superior project management skills across teams, fostering a strong collaborative culture, and using a robust array of communications tools.

Companies on Facebook and Twitter. Current situation and communication strategies

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JÁ Pérez Dasilva

2013-10-01

Full Text Available Introduction. Given their influence, companies are being forced to integrate social networks in their communication strategies. Objectives. This article aims to provide an overview of the use of Facebook and Twitter by the main commercial brands in Spain and to analyse the communication strategies of the companies that tend to receive more complaints from the public. Method. The study is based on the examination of the social network accounts of the three brands with the highest advertising investment in each of the 15 industry sectors. A total of 5,433 tweets and 3,000 posts were analysed. Conclusions. The study confirmed the massive presence of these companies is the social networks and demonstrated the extreme variability of the number of followers, the traffic and the nature of the information published. However, it was also demonstrated that the use made of the different social networks and the communication strategies required by the different companies are distinguishable and identifiable.

Late Innovation Strategies in Asian Electronics Industries: A Conceptual Framework and Illustrative Evidence

OpenAIRE

Dieter Ernst

2004-01-01

This paper was published in Oxford Development Studies special issue in honor of the late Professor Linsu Kim. The paper reviews evidence on the evolution of electronics design in Asia's leading electronics exporting countries, to establish what capabilities have been developed, and to shed light on the forces that are driving "late innovation" strategies. It also reviews intellectual sources that can be used to theoretically ground these hypotheses. Using a well-known taxonomy of innovation ...

Nursing Students Perceptions about Traditional and Innovative Teaching Strategies– A Pilot Study

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Sailaxmi Gandhi

2015-01-01

Full Text Available Background: Nursing education is undergoing tremendous changes with the changing needs of the rapidly changing society. A sound education system is the prerequisite for the development of any nation. Aim and Objectives: One way to enhance nursing education was to evaluate the learning perceptions of various teaching strategies in nursing education programs. The study was aimed to evaluate the student learning perception about traditional and modern teaching strategies among under graduate nursing students (N=44. Material and Methods: Post test only design was used to compare the learning perception of students about traditional and innovative teaching strategies (brain storming, concept mapping & problem based learning. One group was exposed to traditional teaching strategy and the other group was exposed to innovative teaching strategy about mental health assessment and therapeutic communication. Results: Findings indicated a statistically significant increase (p<0.006 in the learning perception among students exposed to innovative teaching strategies than those exposed to the lecture method at the end of 4 weeks. Conclusion: The results of this study indicate that students perceive innovative teaching strategies in a better way compared to the traditional teaching method as it enhances their motivation for learning, learner control, and self - directed learning abilities. However further evaluation with larger sample size is needed before it can replace traditional teaching methods in nursing education.

Relay communications strategies for Mars exploration through 2020

Science.gov (United States)

Edwards, Charles D., Jr.; Arnold, B.; DePaula, R.; Kazz, G.; Lee, C.; Noreen, G.

2005-01-01

In this paper we will examine NASA's strategy for relay communications support of missions planned for this decade, and discuss options for longer-term relay network evolution in support of second-decade missions.

MARKETING CAPABILITIES FOR INNOVATION-BASED COMPETITIVE ADVANTAGE IN THE SLOVENIAN MARKET

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Vojko Potocan

2013-01-01

Full Text Available The primary role of marketing within the competitive advantage is innovation. The customer value-based differentiation strategies will drive the company’s market research efforts, its selection of target markets, its product development processes, its market communications programs, and its delivery processes. These processes require many specific capabilities that enable the firm to carry out activities necessary to move its products or services through the value chain. We must explore the role of distinctive marketing capabilities in competitive strategy of the company. As sources of competitive advantage, companies try to create their product or service differentiation by developing higher product or service quality, by using their knowledge to solving marketing problems, by communicating with their customers, and by satisfying customer’s needs. We also would like to confirm that superior customer service lead to company’s innovation. The paper closes with the implications of the findings and highlights promising future research avenues.

Communicating on Sustainable Energy: The See Campaign of the European Commission

International Nuclear Information System (INIS)

Tarle, M.

2010-01-01

Public and private organisations across Europe are discovering the importance of using communication strategies to change consumers' attitudes and behaviours related to energy use and conservation. There is a clear need to raise awareness on climate change issues, to spark public debate and to inspire energy innovation. The aim of the conference paper is to describe the variety of communication strategies that are currently used in Europe to communicate on energy issues. We will see how different stake holders choose to communicate on energy issues, who their target audiences are and what media they use to get their messages across. The best practises shown will be in the following fields: convincing residents in old apartment buildings to improve the energy efficiency of their buildings; getting citizens to accept new renewable energy infrastructure in their neighbourhoods ( i.e. wind and solar parks); popularising clean transport amongst teenagers; getting energy-intense industries to reduce their energy consumption; teaching energy innovation in schools; attracting the media to the energy debate; using social media when talking about energy ( You tube, Facebook, blogs, etc).(author).

Evaluation of two communication strategies to improve udder health management

NARCIS (Netherlands)

Jansen, J.; Renes, R.J.; Lam, T.J.G.M.

2010-01-01

Worldwide, programs to improve udder health are implemented using communication tools and methods that inform and persuade dairy farmers. This study evaluated 2 communication strategies used in a mastitis control program in the Netherlands. To improve farmers’ udder health management, tools such as

[Clinical study of integrative medicine in treatment of nephropathy: strategy and innovation].

Science.gov (United States)

Chen, Yi-Ping

2008-05-01

The author analyzed the main issues in current clinical study of integrative medicine in treatment of renal diseases, and proposed the target-oriented strategy for clinical study of different renal diseases, emphasizing the importance of method improvement for academic innovation.

Communication and dissemination strategies to facilitate the use of health-related evidence.

Science.gov (United States)

McCormack, Lauren; Sheridan, Stacey; Lewis, Megan; Boudewyns, Vanessa; Melvin, Cathy L; Kistler, Christine; Lux, Linda J; Cullen, Katherine; Lohr, Kathleen N

2013-11-01

This review examined how to best communicate and disseminate evidence, including uncertain evidence, to inform health care decisions. The review focused on three primary objectives--comparing the effectiveness of: (1) communicating evidence in various contents and formats that increase the likelihood that target audiences will both understand and use the information (KQ 1); (2) a variety of approaches for disseminating evidence from those who develop it to those who are expected to use it (KQ 2); and (3) various ways of communicating uncertainty-associated health-related evidence to different target audiences (KQ 3). A secondary objective was to examine how the effectiveness of communication and dissemination strategies varies across target audiences, including evidence translators, health educators, patients, and clinicians. We searched MEDLINE®, the Cochrane Library, Cochrane Central Trials Registry, PsycINFO®, and the Web of Science. We used a variety of medical subject headings (MeSH terms) and major headings, and used free-text and title and abstract text-word searches. The search was limited to studies on humans published from 2000 to March 15, 2013, for communication and dissemination, given the prior systematic reviews, and from 1966 to March 15, 2013, for communicating uncertainty. We used standard Evidence-based Practice Center methods of dual review of abstracts, full-text articles, and abstractions, and quality ratings and group consensus to resolve disagreements. We used group consensus to grade strength of evidence. The search identified 4,152 articles (after removing duplicates) for all three KQs. After dual review at the title/abstract stage and full-text review stage, we retained 61 articles that directly (i.e., head to head) compared strategies to communicate and disseminate evidence. Across the KQs, many of the comparisons yielded insufficient evidence to draw firm conclusions. For KQ 1, we found that investigators frequently blend more than

INNOVATION STRATEGY TO IMPROVE THE COMPETITIVENESS OF MICRO, SMALL, AND MEDIUM ENTERPRISES OF BANDAR LAMPUNG BANANA CHIPS

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Hartami Dewi

2017-01-01

Full Text Available Innovation is needed by micro, small, and medium enterprises to grow and develop into large businesses. However, that innovations are limited by existing constraints such as limited number of employees, total assets, total revenues and total budget for innovation. Human resources or the entrepreneur is known to be an important factor in improving the performance and innovation of SMEs or UMKM. This research aims to formulate strategies given the constraints of innovation, human resource capacity and opportunities for innovation in improving competitiveness. The analytical method used is confirmed method, the evaluation model of structural equation modeling (SEM and the analytic hierarchy process (AHP. The analysis showed an effect of human resources amounting to 0.761 on the settlement of the constraints and influence of 0.806 to successful innovation. The main obstacle that have to be resolved are human resources, promotion, managerial finance and administration, location, and marketing. The innovation that most influence in purchasing decisions and according to the ability of SMEs are service innovation, organization, business model, supply chain, and marketing. The best strategy formulation that can be done in improving the competitiveness of businesses are participation in exhibitions and entrepreneurship seminars, technical assistance, training and the online marketing promotion, as well as the provision of machinery and appropriate process equipment.Keywords: innovation, competitiveness, structural equation modeling, analytic hierarchy process

Peculiarities of a communication strategy in the public sector

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Corina Radulescu

2012-12-01

Full Text Available Public communication through all its registers – information, formation, service advertisement, campaigns – has an impact on citizens wanting to persuade them and sometimes wanting to change their opinions, behaviour. When such communication activities are organized – observing certain rules to be followed – the effects are positive. Therefore, in the present paper we describe the development stages of a communication strategy for public institution, pointing out the moment of detailed planningtarget groups, objectives, conceiving the message, choosing the communication tools. We want to point out that among all these it should be as much coherence as possible, reciprocal adaptability; the higher the coherence, the more efficient the communication process.

Positive versus Negative Communication Strategies in Task-Based Learning

Science.gov (United States)

Rohani, Siti

2013-01-01

This study aimed at describing how the implementation of Task-Based Learning (TBL) would shape or change students' use of oral communication strategies. Students' problems and strategies to solve the problems during the implementation of TBL were also explored. The study was a mixed method, employing both quantitative and qualitative analysis…

Development of a Communication Strategy to Increase Interprofessional Collaboration in the Outpatient Setting

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Chelsea Phillips Renfro

2018-01-01

Full Text Available Managing patient health is a complex task, requiring the support of an interprofessional healthcare team. Collaboration between neighboring community pharmacies and primary care practices can be an alternate solution for team-based patient care. The purpose of this project was to design and implement a communication strategy for patients with diabetes and hypertension between a community pharmacy and physician practice. An interprofessional team for the practice settings was formed to develop a strategy for collaboration. After agreeing on the common goals and target patient population for the disease states, the team devised a way to communicate via electronic health record (EHR. The communication strategy allowed for more frequent follow-up with the patients which has the potential to result in better clinical outcomes. A communication strategy between a community pharmacy and a physician practice office can be achieved using EHR technology. The greatest outcome of this project was the formation of the collaborative team between the practice settings that continues to work together on additional patient-centered initiatives. Further research is warranted to allow for incorporation of patient perspectives in development of communication strategies.

Augmentative and alternative communication in daily clinical practice: strategies and tools for management of severe communication disorders.

Science.gov (United States)

Frankoff, Denise J; Hatfield, Brooke

2011-01-01

Research indicates that augmentative and alternative communication (AAC) approaches can be used effectively by patients and their caregivers to improve communication skills. This article highlights strategies and tools for re-establishing communication competence by considering the complexity and diversity of communication interactions in an effort to maximize natural speech and language skills via a range of technologies that are implemented across the continuum of care rather than as a last resort.

Collaborative innovation

DEFF Research Database (Denmark)

Torfing, Jacob; Sørensen, Eva; Hartley, Jean

2013-01-01

, which emphasizes market competition; the neo-Weberian state, which emphasizes organizational entrepreneurship; and collaborative governance, which emphasizes multiactor engagement across organizations in the private, public, and nonprofit sectors. The authors conclude that the choice of strategies......-driven private sector is more innovative than the public sector by showing that both sectors have a number of drivers of as well as barriers to innovation, some of which are similar, while others are sector specific. The article then systematically analyzes three strategies for innovation: New Public Management......There are growing pressures for the public sector to be more innovative but considerable disagreement about how to achieve it. This article uses institutional and organizational analysis to compare three major public innovation strategies. The article confronts the myth that the market...

Seeking informed consent to Phase I cancer clinical trials: identifying oncologists' communication strategies.

Science.gov (United States)

Brown, Richard; Bylund, Carma L; Siminoff, Laura A; Slovin, Susan F

2011-04-01

Phase I clinical trials are the gateway to effective new cancer treatments. Many physicians have difficulty when discussing Phase I clinical trials. Research demonstrates evidence of suboptimal communication. Little is known about communication strategies used by oncologists when recruiting patients for Phase I trials. We analyzed audio recorded Phase I consultations to identify oncologists' communication strategies. Subjects were consecutive cancer patients from six medical oncologists attending one of three outpatient clinics at a major Cancer Center in the United States. Sixteen patients signed informed consent for audio recording of their consultations in which a Phase I study was discussed. These were transcribed in full and analyzed to identify communication strategies. Six communication themes emerged from the analysis: (1) orienting, (2) educating patients, (3) describing uncertainty and prognosis, (4) persuading, (5) decision making, and (6) making a treatment recommendation. As expected, although there was some common ground between communication in Phase I and the Phase II and III settings, there were distinct differences. Oncologists used persuasive communication, made explicit recommendations, or implicitly expressed a treatment preference and were choice limiting. This highlights the complexity of discussing Phase I trials and the need to develop strategies to aid oncologists and patients in these difficult conversations. Patient centered communication that values patient preferences while preserving the oncologist's agenda can be a helpful approach to these discussions. Copyright © 2010 John Wiley & Sons, Ltd.

Knowledge Translation: Moving Proteomics Science to Innovation in Society.

Science.gov (United States)

Holmes, Christina; McDonald, Fiona; Jones, Mavis; Graham, Janice

2016-06-01

Proteomics is one of the pivotal next-generation biotechnologies in the current "postgenomics" era. Little is known about the ways in which innovative proteomics science is navigating the complex socio-political space between laboratory and society. It cannot be assumed that the trajectory between proteomics laboratory and society is linear and unidirectional. Concerned about public accountability and hopes for knowledge-based innovations, funding agencies and citizens increasingly expect that emerging science and technologies, such as proteomics, are effectively translated and disseminated as innovation in society. Here, we describe translation strategies promoted in the knowledge translation (KT) and science communication literatures and examine the use of these strategies within the field of proteomics. Drawing on data generated from qualitative interviews with proteomics scientists and ethnographic observation of international proteomics conferences over a 5-year period, we found that proteomics science incorporates a variety of KT strategies to reach knowledge users outside the field. To attain the full benefit of KT, however, proteomics scientists must challenge their own normative assumptions and approaches to innovation dissemination-beyond the current paradigm relying primarily on publication for one's scientific peers within one's field-and embrace the value of broader (interdisciplinary) KT strategies in promoting the uptake of their research. Notably, the Human Proteome Organization (HUPO) is paying increasing attention to a broader range of KT strategies, including targeted dissemination, integrated KT, and public outreach. We suggest that increasing the variety of KT strategies employed by proteomics scientists is timely and would serve well the omics system sciences community.

Innovative products and services with environmental benefits: design of search strategies for external knowledge and absorptive capacity

OpenAIRE

Mothe, Caroline; NGuyen-Thi, Uyen; Triguero-Cano, Angela

2018-01-01

International audience; Although the antecedents of environmental innovation and open innovation strategies have been well studied separately, the relationship between a firm's openness and environmental technological innovation still remains an interesting topic to research, especially in terms of the various modes of openness on the one hand and the product–process distinction on the other. This study relies on data from the French Community Innovation Survey to differentiate the associatio...

Risk management: a proposal for communication strategies

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Michele Fontana

2012-07-01

Full Text Available Disasters related to natural hazards have increased in the last few decades. This increment makes it necessary to develop non-structural risk prevention and mitigation measures to improve people’s safety. An effective non-structural measure that can improve the preparedness of the population is a locally adapted communication campaign that is focused on natural hazards. We have developed a hypothetical communication campaign for a specific area in the north of Italy, in which hydro-geological risk is of considerable importance. The content of the campaign is defined by the combination of the requirements of the law with the results of a survey conducted in the study area. The aim of the survey is to evaluate the level of risk perception among the residents, and their attitudes towards prevention activities. The operative procedure of the campaign is modeled on advertising strategies. The campaign is designed to reach each family, and it is aimed at affecting people’s everyday life through a horizontal communication strategy that involves flyers, billboards, umbrellas and a website. The use of umbrellas as a medium for the campaign is the key. People mostly use umbrellas when it rains. Rain is linked with hydrogeological risk. As the content of the campaign is printed on the umbrellas, each time people use these umbrellas, they remember the campaign. The campaign is integrated into a broader communication program that includes meetings with stakeholders, activities in schools, and public conferences. The final goal is to foster the creation of a shared knowledge about risk in the whole population.

Communications strategy for the Chernobyl Centre

International Nuclear Information System (INIS)

Kurilchik, Mykola; Green, Len

2000-01-01

This Communications Strategy was developed for the International Chernobyl Centre (ICC) as part of a joint UK/Ukraine project, sponsored by the Department of Trade and Industry and NNC Limited. The Plan was developed during four weeks of workshop discussions in the UK between staff from the centre and experienced PR Professionals from NNC Limited. The requirements for a sustained communications activity at the ICC go much further than simply enhancing or promoting the Centre's scientific and technical activities. Raising sufficient awareness of the Centre among potential funding agents and commercial partners is critical to its future development as a major centre for international co-operation and research. It is only through establishing and developing effective communications that the Centre will become well enough known and understood both within the Ukraine, and internationally, to secure its long term future. However, as the workshop programme unfolded, it also became clear that communications was in itself a legitimate and necessary function of the Centre, and part of the foundations of its existence. The Centre has a fundamental role as an 'information exchange', collecting and communicating information from within the Ukraine to the rest of the world, and interpreting world interest and attitudes to the Ukraine Government and nuclear industry. As such compliments the efforts of individual power plant and corporate PR functions within the Ukraine nuclear energy sector

NLP as a communication strategy tool in libraries

Science.gov (United States)

Koulouris, Alexandros; Sakas, Damianos P.; Giannakopoulos, Georgios

2015-02-01

The role of communication is a catalyst for the proper function of an organization. This paper focuses on libraries, where the communication is crucial for their success. In our opinion, libraries in Greece are suffering from the lack of communication and marketing strategy. Communication has many forms and manifestations. A key aspect of communication is body language, which has a dominant communication tool the neuro-linguistic programming (NLP). The body language is a system that expresses and transfers messages, thoughts and emotions. More and more organizations in the public sector and companies in the private sector base their success on the communication skills of their personnel. The NLP suggests several methods to obtain excellent relations in the workplace and to develop ideal communication. The NLP theory is mainly based on the development of standards (communication model) that guarantees the expected results. This research was conducted and analyzed in two parts, the qualitative and the quantitative. The findings mainly confirm the need for proper communication within libraries. In the qualitative research, the interviewees were aware of communication issues, although some gaps in that knowledge were observed. Even this slightly lack of knowledge, highlights the need for constant information through educational programs. This is particularly necessary for senior executives of libraries, who should attend relevant seminars and refresh their knowledge on communication related issues.

Evaluation of two communication strategies to improve udder health management.

Science.gov (United States)

Jansen, J; Renes, R J; Lam, T J G M

2010-02-01

Worldwide, programs to improve udder health are implemented using communication tools and methods that inform and persuade dairy farmers. This study evaluated 2 communication strategies used in a mastitis control program in the Netherlands. To improve farmers' udder health management, tools such as instruction cards, treatment plans, checklists and software were developed following an argument-based comprehensive "central route." These tools were used during on-farm study group meetings for farmers organized by veterinarians and also during individual veterinarian-farmer interactions. The second strategy aimed at adopting a single management practice to increase the use of milking gloves during milking. This approach followed a straightforward "peripheral" route that used implicit persuasion techniques. Results of an online survey of 374 Dutch dairy farmers showed that most farmers were able and willing to use the educational management tools to increase udder health on their farms. They evaluated the tools positively regardless of the mastitis problems on their farms. This seems to indicate that the central route of communication is most effective when farmers are motivated to work on udder health in general. Results of repeated random telephone surveys before, during, and after the campaign on the use of milking gloves showed that the use of gloves increased from 20.9 to 42.0% of the respondents. Respondents' opinions about milking gloves also changed favorably, indicating that a relatively short peripheral campaign on a single action can have a sustained effect on farmers' behavior. Both communication strategies seem to be potentially successful in disseminating knowledge to a specific target group of farmers and in changing that group's behavior. However, to reach as many farmers as possible, the strategies should be combined. When optimizing these strategies, both the farmers' motivation to work on udder health and the aim of the campaign should be considered

Effectiveness of communication strategies for deaf or hard of hearing workers in group settings.

Science.gov (United States)

Haynes, Scott

2014-01-01

In group settings, background noise and an obstructed view of the speaker are just a few of the issues that can make workplace communication difficult for an individual who is deaf or hard of hearing. Accommodation strategies such as amplification of the speaker's voice or the use of text-based alternatives exist to address these issues. However, recent studies have shown that there are still unmet needs related to workplace communication in group settings for individuals who are deaf or hard of hearing. Identify the most common strategies used by individuals who are deaf or hard of hearing to improve communication in group settings and gauge the perceived effectiveness of those strategies. An online survey was conducted with individuals who self-identified as deaf or hard of hearing. The survey presented specific communication strategies based on three functional approaches (aural/oral, text, visual). The strategies applied to both receptive and expressive communication in five different meeting types ranging in size and purpose. 161 adults (age 22-90 yrs.) with limited hearing ability completed the survey. Text-based strategies were typically the least frequently used strategies in group settings, yet they ranked high in perceived effectiveness for receptive and expressive communication. Those who used an interpreter demonstrated a strong preference for having a qualified interpreter present in the meeting rather than an interpreter acting remotely. For expressive communication, participants in general preferred to use their own voice or signing abilities and ranked those strategies as highly effective. A more accessible workplace for individuals who are deaf or hard of hearing would incorporate more ubiquitous text-based strategy options. Also, qualified interpreters, when used, should be present in the meeting for maximum effectiveness.

The Effect of Compliance-Gaining Strategy Choice and Communicator Style on Sales Success.

Science.gov (United States)

Parrish-Sprowl, John; And Others

1994-01-01

Explores the relationship among compliance-gaining strategy choice, communicator image, and sales person effectiveness. Finds no statistically significant relationship between the use of compliance-gaining strategies and sales success, but indicates a link between communicator image and sales success. (SR)

Exploring new communication strategies for a global brand : transmedia storytelling and gamification

OpenAIRE

Brieger, Christian

2013-01-01

Marketing is changing and companies or brands try to find new ways to engage consumers and involve them in their advertising efforts. There are two new communication strategies that might be able to lead the way into a new area of advertising and marketing: transmedia storytelling and gamification. The research questions were how to use such strategies in the communication or branding environment and how to use them when a global brand wants to communicate across cultures while adapting the a...

IMC: PROMOSI, IKLAN DAN SPONSOR ROKOK STRATEGI PERUSAHAAN MENGGIRING REMAJA UNTUK MEROKOK

OpenAIRE

Ardy Dharmawan Salim

2017-01-01

Marketing communication strategies of tobacco companies more incentive and innovative. This is because competition between tobacco companies and the rise of anti-smoking campaigns. But tobacco company marketing communications strategy often used youth as its target market, as evidenced by the promotion, advertising and sponsorship that uses style, icon and all imaging about teenagers. Not only that, music events, school, sports, etc are thepreferred young children and adolescen...

Pursuing Information: A Conversation Analytic Perspective on Communication Strategies

Science.gov (United States)

Burch, Alfred R.

2014-01-01

Research on second language (L2) communication strategies over the past three decades has concerned itself broadly with defining their usage in terms of planning and compensation, as well as with the use of taxonomies for coding different types of strategies. Taking a Conversation Analytic (CA) perspective, this article examines the fine-grained…

Effects of the Advanced Innovative Internet-Based Communication Education Program on Promoting Communication Between Nurses and Patients With Dementia.

Science.gov (United States)

Chao, Hui-Chen; Kaas, Merrie; Su, Ying-Hwa; Lin, Mei-Feng; Huang, Mei-Chih; Wang, Jing-Jy

2016-06-01

Effective communication between nurses and patients with dementia promotes the quality of patient care by improving the identification of patient needs and by reducing the miscommunication-related frustration of patients and nurses. This study evaluates the effects of an advanced innovative Internet-based communication education (AIICE) program on nurses' communication knowledge, attitudes, frequency of assessing patient communication capacity, and communication performance in the context of care for patients with dementia. In addition, this study attempts to evaluate the indirect effects of this program on outcomes for patients with dementia, including memory and behavior-related problems and depressive symptoms. A quasi-experimental research design with a one-group repeated measure was conducted. Convenience sampling was used to recruit nurses from long-term care facilities in southern Taiwan. Data were analyzed using general estimating equations to compare changes over time across three points: baseline, fourth-week posttest, and 16th-week posttest. One hundred five nurses completed the AIICE program and the posttest surveys. The findings indicate that nurses' communication knowledge, frequency in assessing patients' communication capacity, and communication performance had improved significantly over the baseline by either the 4th- or 16th-week posttest (p < .01). However, communication attitude showed no significant improvement in the posttest survey (p = .40). Furthermore, the findings indicate that the memory and behavior-related problems and the depressive symptoms of patients had decreased significantly by the 16th-week posttest (p = .05). This study showed that the AIICE program improves nurses' communication knowledge, frequency to assess patients' communication capacity, and communication performance and alleviates the memory and behavior-related problems and depressive symptoms of patients. The continuous communication training of nurses using the

Communications in Financial Markets: a Strategy method Experiment

OpenAIRE

Brice Corgnet; Angela Sutan

2007-01-01

The main objective of this paper is to analyze the impact of uninformative communications on asset prices. An experimental approach allows us to control for the release of a priori uninformative messages. We introduce the release of messages in standard experimental asset markets with bubbles using a strategy method experiment. We conjecture that messages that are a priori uninformative can significantly impact the level of asset prices. Such communications may be used by boundedly rational s...

An exploratory study of innovation strategies of the internet of things SMEs in South Korea

Directory of Open Access Journals (Sweden)

Dong-Il Shin

2017-08-01

Full Text Available Purpose - This study aims to suggest directions for innovation-driving paths for sustainable growth through an in-depth case analysis of a successful Internet of Things (IoT in small- and medium-sized enterprise (SME in South Korea. IoT is expected to play a significant role in the future industry 4.0 platform. Yet, little is known about how SMEs in the IoT industry (IoT-SMEs hereafter pursue innovation in alignment with attributes inherent in the IoT. Design/methodology/approach - This study addresses relatively unexplored key research questions on innovation strategies of IoT-SMEs. To do so, we employ an exploratory research methodology, along with an extensive review of the literature in the areas of the IoT, SMEs innovation and sustainable growth strategy. Specifically, we conduct intensive individual interviews to find IoT inherent innovation attributes and a case study to explore the process of linking these attributes to innovation-driving paths. Findings - The analysis results reveal that there exist disruptive and open innovation attributes in the IoT industry that enable IoT-SMEs to enhance their structure and process related capabilities, to create business models for products and services and to collaborate with external parties in marketing to enter the market. We excavate practical insights into driving innovation based on IoT attributes and suggest enabling paths for pursuing innovation and entering overseas markets for IoT-SMEs. Originality/value - This study investigates an underexplored significant area of research on the relationship between IoT attributes and innovation paths. The findings provide profound theoretical and practical implications. To the best of the author’s knowledge, it is the first attempt to link disruptive and open IoT attributes to innovation paths of IoT-SMEs. The results provide directions for pursuing effective innovation in responding to the IoT market for sustainable growth.

Oncologists' strategies and barriers to effective communication about the end of life.

Science.gov (United States)

Granek, Leeat; Krzyzanowska, Monika K; Tozer, Richard; Mazzotta, Paolo

2013-07-01

Communicating about the end of life with patients has been reported as one of the most difficult and stressful part of the work of oncologists. Despite this fact, oncologists receive little training in this area, and many do not communicate effectively with patients. The purpose of this analysis, part of a larger study examining oncologists' experiences of patient loss, was to explore oncologists' communication strategies and communication barriers when discussing end-of-life issues with patients. Twenty oncologists were interviewed at three hospitals about their communication strategies on end-of-life issues with patients. The data were analyzed using the grounded theory method. The findings revealed the strategies to effective communication about the end of life included: being open and honest; having ongoing, early conversations; communicating about modifying treatment goals; and balancing hope and reality. Barriers to implementing these strategies fell broadly into three domains, including physician factors, patient factors, and institutional factors. Physician factors included difficulty with treatment and palliation, personal discomfort with death and dying, diffusion of responsibility among colleagues, using the "death-defying mode," lack of experience, and lack of mentorship. Patient factors included, patients and/or families being reluctant to talk about the end of life, language barriers, and younger age. Institutional factors included stigma around palliative care, lack of protocol about end-of-life issues; and lack of training for oncologists on how to talk with patients about end-of-life issues. We conclude by drawing implications from our study and suggest that further research and intervention are necessary to aid oncologists in achieving effective communication about end-of-life issues.

Business Models for Open Innovation

DEFF Research Database (Denmark)

Saebi, Tina; Foss, Nicolai Juul

Research on open innovation suggests that companies benefit differentially from adopting open innovation strategies; however, it is unclear why this is so. One possible explanation is that companies’ business models are not attuned to open strategies. Accordingly, we propose a contingency model o...... to the open innovation literature by specifying the conditions under which business models are conducive to the success of open innovation strategies.......Research on open innovation suggests that companies benefit differentially from adopting open innovation strategies; however, it is unclear why this is so. One possible explanation is that companies’ business models are not attuned to open strategies. Accordingly, we propose a contingency model...... of open business models by systematically linking open innovation strategies to core business model dimensions, notably the content, structure, governance of transactions. We further illustrate a continuum of open innovativeness, differentiating between four types of open business models. We contribute...

Business Models for Open Innovation

DEFF Research Database (Denmark)

Saebi, Tina; Foss, Nicolai J.

2015-01-01

Research on open innovation suggests that companies benefit differentially from adopting open innovation strategies; however, it is unclear why this is so. One possible explanation is that companies' business models are not attuned to open strategies. Accordingly, we propose a contingency model o...... to the open innovation literature by specifying the conditions under which business models are conducive to the success of open innovation strategies.......Research on open innovation suggests that companies benefit differentially from adopting open innovation strategies; however, it is unclear why this is so. One possible explanation is that companies' business models are not attuned to open strategies. Accordingly, we propose a contingency model...... of open business models by systematically linking open innovation strategies to core business model dimensions, notably the content, structure, governance of transactions. We further illustrate a continuum of open innovativeness, differentiating between four types of open business models. We contribute...

Innovations in non-communicable diseases management in ASEAN: a case series.

Science.gov (United States)

Lim, Jeremy; Chan, Melissa M H; Alsagoff, Fatimah Z; Ha, Duc

2014-01-01

Non-communicable diseases (NCDs) are reaching epidemic proportions worldwide and present an unprecedented challenge to economic and social development globally. In Southeast Asia, the challenges are exacerbated by vastly differing levels of health systems development and funding availability. In addressing the burden of NCDs, ASEAN nations need to fundamentally re-examine how health care services are structured and delivered and discover new models as undiscerning application of models from other geographies with different cultures and resources will be problematic. We sought to examine cases of innovation and identify critical success factors in NCD management in ASEAN. A qualitative design, focusing on in-depth interviews and site visits to explore the meanings and perceptions of participants regarding innovations in NCD against the backdrop of the overall context of delivering health care within the country's context was adopted. In total 12 case studies in six ASEAN countries were analysed. Primary interventions accounted for five of the total cases, whereas secondary interventions comprised four, and tertiary interventions three. Five core themes contributing to successful innovation for NCD management were identified. They include: 1) encourage better outcomes through leadership and support, 2) strengthen inter-disciplinary partnership, 3) community ownership is key, 4) recognise the needs of the people and what appeals to them, and 5) raise awareness through capacity building and increasing health literacy. Innovation is vital in enabling ASEAN nations to successfully address the growing crisis of NCDs. More of the same or wholesale transfers of developed world models will be ineffective and lead to financially unsustainable programmes or programmes lacking appropriate human capital. The case studies have demonstrated the transformative impact of innovation and identified key factors in successful implementation. Beyond pilot success, the bigger challenge is

How Configuration Management (CM) Can Help Project Teams To Innovate and Communicate

Science.gov (United States)

Cioletti, Louis

2009-01-01

Traditionally, CM is relegated to a support role in project management activities. CM s traditional functions of identification, change control, status accounting, and audits/verification are still necessary and play a vital role. However, this presentation proposes CM s role in a new and innovative manner that will significantly improve communication throughout the organization and, in turn, augment the project s success. CM s new role is elevated to the project management level, above the engineering or sub-project level in the Work Breakdown Structure (WBS), where it can more effectively accommodate changes, reduce corrective actions, and ensure that requirements are clear, concise, and valid, and that results conform to the requirements. By elevating CM s role in project management and orchestrating new measures, a new communication will emerge that will improve information integrity, structured baselines, interchangeability/traceability, metrics, conformance to standards, and standardize the best practices in the organization. Overall project performance (schedule, quality, and cost) can be no better than the ability to communicate requirements which, in turn, is no better than the CM process to communicate project decisions and the correct requirements.

A Proposal of Logistic Services Innovation Strategy for a Mining Company

Directory of Open Access Journals (Sweden)

Felisa Margarita Cordova

2012-03-01

Full Text Available A logistic service innovation strategy for a mining company and their key suppliers is presented, using the win-win concept with the objective of improve its position, policies, strategic objectives and relationships between companies. The strategy allows increasing the business profitability, to diminish the operational costs and the times of negotiation and learning. The chain value of the productive process is analyzed and also the business strategies of each company in order to identify the key factors involved in the strategic alliance. Contracts negotiation between the company and its suppliers is examined by SWOT analysis, Pareto´s ABC tool and expert knowledge of the process. The strategy is applied to a mining company and its key suppliers working in the modality of strategic long term alliances.

Communicative aspects and coping strategies in patients with Parkinson's disease.

Science.gov (United States)

Costa, Flávia Pereira da; Diaféria, Giovana; Behlau, Mara

2016-01-01

To investigate, in patients with Parkinson's disease (PD), the coping strategies; the most reported vocal symptoms; and the relation between coping, voice symptoms, and communicative aspects. Seventy-three subjects were included in the sample, 33 of which were participants in the experimental group (EG) with diagnosis of PD and 40 were control subjects, that is, healthy and without vocal complaints. They underwent the following procedures: application of Voice Symptoms Scale (VoiSS), Brazilian Version; Voice Disability Coping Questionnaire (VDCQ), Brazilian Version; and the questionnaire Living with Dysarthria (LwD). The EG presented deviations in all protocols: VDCQ, with the most frequently coping strategy being "self-control," VoiSS, with "Impairment" as the most prevalent domain, and LwD, presenting changes in all sections. Vocal signs and symptoms and communicative aspects were shown to have a regular correlation with coping. The correlation between vocal symptoms and communicative aspects was as follows: the greater the impairment in communication, the greater the VoiSS emotional scores and the more they complaint of voice-related signs and symptoms. Patients with PD use all kinds of coping strategies, but prefer using self-control. They present several vocal signs and symptoms, and "Impairment" was the most prevalent domain. There are difficulties in all aspects of communication. The higher the occurrence of vocal signs and symptoms, the more the patient reports the difficulties of living with dysarthria, particularly when deviations affect the emotional domain.

The innovator's dilemma revisited: The Home Communication Concept (HCC)

DEFF Research Database (Denmark)

Madsen, Arne Stjernholm; Ulhøi, John Parm

of analysing the actual events. In this respect, it not only demonstrates the classical dilemma of management during disruptive technological development, but also illustrates the internal problem of allowing a creative BDD to become 'sectarian', i.e. blindly believing in itself and suspicious of the rest......The case described in this article is based on an innovation project at Ericsson Denmark. The project has been called the home communication concept (HCC), and represents the response of a major ICT manufacturer to the reshaping of the telecom market, paved by internet technology. The project...... of the world. Using the framework presented in this paper, several fundamental concerns regarding existing research are identified and discussed. In closing, implications for research and management are addressed....

Patient-centered communication strategies for patients with aphasia: discrepancies between what patients want and what physicians do.

Science.gov (United States)

Morris, Megan A; Clayman, Marla L; Peters, Kaitlin J; Leppin, Aaron L; LeBlanc, Annie

2015-04-01

Communication during clinical encounters can be challenging with patients with communication disabilities. Physicians have the potential to positively affect the encounter by using communication strategies that engage the patient in patient-centered communication. We engaged patients and their physicians in defining their preferences for patient-centered communication strategies, then evaluated the use of the identified strategies during observed clinical encounters. We video-recorded 25 clinical encounters with persons with aphasia. All encounters were previously scheduled with community physicians and a companion was present. Following each encounter, physicians completed a brief questionnaire and the person with aphasia and his or her companion participated in a video elicitation interview. While many of the communication strategies identified and described by physicians, patients and companions were similar, patients and companions identified three additional key communication strategies. These strategies included (1) using visual aids, (2) writing down key words while speaking, and (3) using gestures. In the video recorded clinical encounters, no physicians wrote down key words while speaking and only one used a visual aid during the clinical encounter. The frequency with which physicians used gestures varied greatly, even within the same patient, suggesting the use of gestures was independent of patient or companion characteristics. To maximize patient-centered communication with patients with communication disabilities, physicians should use "disability-specific" communication strategies. Our study suggests that physicians should routinely ask patients and companions about communication preferences and then incorporate identified communication strategies into their communication style. Copyright © 2015 Elsevier Inc. All rights reserved.

Highlights of the EPA innovative regulatory strategies workshop: Market-based incentives and other innovations for air pollution control. Summary of workshop discussion sessions. Held in Washington, DC on January 15-17, 1992

International Nuclear Information System (INIS)

1992-06-01

The Clean Air Act Amendments of 1990 allow, and in some cases require, States to adopt market-based strategies or other innovative types of air pollution control. The U.S. Environmental Protection Agency's (EPA's) innovative regulatory strategies program seeks to encourage and facilitate, as appropriate, the development, demonstration, and implementation of a wide range of innovative regulatory air pollution programs, including market-based, informational, and pollution prevention approaches. The 3-day national workshop, attended by over two hundred people from Federal, State, and local agencies, industry, environmental and public interest groups, and the academic community highlighted issues associated with a variety of innovative, market-based strategies which are currently being developed or used by State and local authorities around the country

Communication strategies in cosmetic surgery websites: an application of Taylor's six-segment message strategy wheel.

Science.gov (United States)

Ahn, Ho-Young Anthony; Wu, Lei; Taylor, Ronald E

2013-01-01

Using Taylor's six-segment message strategy wheel as a theoretical framework, this study examines the communication approach (transmission or ritual) and message strategy (ego, social, sensory, routine, acute need, or ration) of cosmetic surgery websites. A content analysis revealed a fairly even division between transmission and ritual approaches. Ration strategy was the exclusive strategy in the websites adopting a transmission approach. No routine or acute need strategies were observed. Websites incorporating the ritual approach used ego, social, and sensory strategies. Human female models and natural objects were incorporated to deliver emotional persuasion. Implications for cosmetic surgery web marketers are discussed.

David Bowie and the Art of Slow Innovation: A Fast-Second Winner Strategy for Biotechnology and Precision Medicine Global Development.

Science.gov (United States)

Özdemir, Vural; Patrinos, George P

2017-11-01

Original ideas and innovation cannot always be ordered like a courier service and delivered fresh to our desk at 9 am. Yet, most creativity-based organizations, careers, and professions, science and biotechnology innovation included, emphasize the speed as the prevailing ideology. But a narrow focus on speed has several and overlooked shortcomings. For example, it does not offer the opportunity to draw from, and stitch together disparate concepts and practices for truly disruptive innovation. Preventing false starts, learning from others' or our own mistakes, and customizing innovations for local community needs are difficult in a speed-hungry innovation ecosystem. We introduce a new strategy, the Fast-Second Winner, specifically in relation to global development of biotechnologies and precision medicine. This à la carte global development strategy envisions a midstream entry into the innovation ecosystem. Moreover, we draw from the works of the late David Bowie who defied rigid classifications as an artist and prolific innovator, and introduce the concept and practice of slow innovation that bodes well with the Fast-Second Winner strategy. A type of slow innovation, the Fast-Second Winner is actually fast and sustainable in the long term, and efficient by reducing false starts in new precision medicine application contexts and geographies, learning from other innovators' failures, and shaping innovations for the local community needs. The establishment of Centers for Fast-Second Innovation (CFSIs), and their funding, for example, by crowdfunding and other innovative mechanisms, could be timely for omics and precision medicine global development. If precision medicine is about tailoring drug treatments and various health interventions to individuals, we suggest to start from tailoring new ideas, and focus not only on how much we innovate but also what and how we innovate. In principle, the Fast-Second Winner can be applied to omics and other biotechnology

Innovating Science Teaching by Participatory Action Research – Reflections from an Interdisciplinary Project of Curriculum Innovation on Teaching about Climate Change

Directory of Open Access Journals (Sweden)

Timo Feierabend

2011-01-01

Full Text Available This paper describes a three-year curriculum innovation project on teaching about climate change. The innovation for this study focused on a socio-critical approach towards teaching climate change in four different teaching domains (biology, chemistry, physics and politics. The teaching itself explicitly aimed at general educational objectives, i.e., fostering students’ communication and evaluation abilities as essential components for preparing young people for active participation in society. Participatory Action Research has been used as a collaborative strategy of cyclical curriculum innovation and research. Using past experiences and selected results from accompanying research, this project and its methodology will be reflected upon from the viewpoint of the chemistry group taking part in the project. Core issues reflected upon include how the project contributed to the creation of feasible curriculum materials, how it led to innovative structures in practice, and whether it supported experienced teachers’ ongoing professional development. General considerations for the process of curriculum innovation will also be derived.

Marketing Communication Strategy Through Social Media to Increase Children Book Sales

OpenAIRE

Wardaya, Marina

2016-01-01

The purpose of this research was to determine the marketing communication strategy of children's books through social media in increasing sales. Qualitative research methods with the interpretive paradigm and the phenomenological approach were used in this research. The focus of this research was to observe about the children's books marketing communication strategy using social media, for instance with Facebook and Twitter to attract consumer’s interest in order to increase children's books ...

Identifying Strategies that Facilitate EFL Learners' Oral Communication: A Classroom Study Using Multiple Data Collection Procedures

Science.gov (United States)

Nakatani, Yasuo

2010-01-01

This article considers whether the use of specific communication strategies can improve learners' English proficiency in communicative tasks. Japanese college students (n= 62) participated in a 12-week course of English lessons using a communicative approach with strategy training. To investigate the influence of specific strategy use, their…

Reducing disaster risk in rural Arctic communities through effective communication strategies

Science.gov (United States)

Kontar, Y. Y.

2015-12-01

Communication is the process of exchanging and relaying vital information that has bearing on the effectiveness of all phases of emergency management: mitigation, preparedness, response, and recovery, making it one of the most important activities in disasters. Lack of communication between emergency managers, policy makers, and communities at risk may result in an inability to accurately identify disaster risk, and failure to determine priorities during a hazard event. Specific goals of communication change during the four phases of emergency management. Consequently, the communication strategy changes as well. Communication strategy also depends on a variety of attitudinal and motivational characteristics of the population at risk, as well as socioeconomic, cultural, and geographical features of the disaster-prone region. In May 2013, insufficient communication patterns between federal, state, tribal agencies, and affected communities significantly contributed to delays in the flood response and recovery in several rural villages along the Yukon River in central Alaska. This case study finds that long term dialogue is critical for managing disaster risk and increasing disaster resilience in rural Northern communities. It introduces new ideas and highlights best practices in disaster communication.

Marketing Communication Strategy Through Social Media To Increase Children Book Sales

Directory of Open Access Journals (Sweden)

Marina Wardaya

2016-09-01

Full Text Available The purpose of this research was to determine the marketing communication strategy of children's books through social media in increasing sales. Qualitative research methods with the interpretive paradigm and the phenomenological approach were used in this research. The focus of this research was to observe about the children's books marketing communication strategy using social media, for instance with Facebook and Twitter to attract consumer’s interest in order to increase children's books sales. The results of this study show that the children's book marketing communication strategies in publisher’s social media are fully and interactively utilized, as seen from the various activities posted on Facebook and Twitter. As well as the positive response from consumers who show their interest and desire to buy books offered or follow the event being held in order to increase sales.

Matched and mismatched appraisals of the effectiveness of communication strategies by family caregivers of persons with Alzheimer's disease.

Science.gov (United States)

Savundranayagam, Marie Y; Orange, J B

2014-01-01

Communication problems stemming from Alzheimer's disease (AD) often result in misunderstandings that can be linked with problem behaviours and increased caregiver stress. Moreover, these communication breakdowns also can result either from caregivers' use of ineffective communication strategies, which paradoxically are perceived as helpful, or can occur as a result of not using effective communication strategies that are perceived as unhelpful. The two primary aims were to determine the effectiveness of strategies used to resolve communication breakdowns and to examine whether caregivers' ratings of strategy effectiveness were consistent with evidence from video-recorded conversations and with effective communication strategies documented in the literature. Twenty-eight mealtime conversations were recorded using a sample of 15 dyads consisting of individuals with early, middle and late clinical-stage AD and their family caregivers. Conversations were analysed using the trouble-source repair paradigm to identify the communication strategies used by caregivers to resolve breakdowns. Family caregivers also rated the helpfulness of communication strategies used to resolve breakdowns. Analyses were conducted to assess the overlap or match between the use and appraisals of the helpfulness of communication strategies. Matched and mismatched appraisals of communication strategies varied across stages of AD. Matched appraisals by caregivers of persons with early-stage AD were observed for 68% of 22 communication strategies, whereas caregivers of persons with middle- and late-stage AD had matched appraisals for 45% and 55% of the strategies, respectively. Moreover, caregivers of persons with early-stage AD had matched appraisals over and above making matched appraisals by chance alone, compared with caregivers of persons in middle- and late-stage AD. Mismatches illustrate the need for communication education and training, particularly to establish empirically derived

A Critical Look at Communication Strategies: Possibilities for Future Research

Science.gov (United States)

Doqaruni, Vahid Rahmani

2015-01-01

Like general theories of human communication, previous research into second language (L2) communication strategies (CSs) has also been characterized on either interactional conceived account or cognitively conceived one. However, this paper is a critical attempt to show that CSs' full significance can only be understood if the domain of CSs…

Teachability of Communication Strategies: An Iranian Experience

Science.gov (United States)

Maleki, Ataollah

2007-01-01

The possibility of teaching communication strategies and the feasibility of incorporating them into school syllabi have been a controversial issue. In the current study, 60 Iranian students were divided into two thirty-member classes; then two different textbooks, one with specific CS and the other without them, were chosen to be taught in the…

An Extended N-Player Network Game and Simulation of Four Investment Strategies on a Complex Innovation Network.

Science.gov (United States)

Zhou, Wen; Koptyug, Nikita; Ye, Shutao; Jia, Yifan; Lu, Xiaolong

2016-01-01

As computer science and complex network theory develop, non-cooperative games and their formation and application on complex networks have been important research topics. In the inter-firm innovation network, it is a typical game behavior for firms to invest in their alliance partners. Accounting for the possibility that firms can be resource constrained, this paper analyzes a coordination game using the Nash bargaining solution as allocation rules between firms in an inter-firm innovation network. We build an extended inter-firm n-player game based on nonidealized conditions, describe four investment strategies and simulate the strategies on an inter-firm innovation network in order to compare their performance. By analyzing the results of our experiments, we find that our proposed greedy strategy is the best-performing in most situations. We hope this study provides a theoretical insight into how firms make investment decisions.

An Extended N-Player Network Game and Simulation of Four Investment Strategies on a Complex Innovation Network.

Directory of Open Access Journals (Sweden)

Wen Zhou

Full Text Available As computer science and complex network theory develop, non-cooperative games and their formation and application on complex networks have been important research topics. In the inter-firm innovation network, it is a typical game behavior for firms to invest in their alliance partners. Accounting for the possibility that firms can be resource constrained, this paper analyzes a coordination game using the Nash bargaining solution as allocation rules between firms in an inter-firm innovation network. We build an extended inter-firm n-player game based on nonidealized conditions, describe four investment strategies and simulate the strategies on an inter-firm innovation network in order to compare their performance. By analyzing the results of our experiments, we find that our proposed greedy strategy is the best-performing in most situations. We hope this study provides a theoretical insight into how firms make investment decisions.

Communication Strategies in Direct-to-Consumer Prescription Drug Advertising (DTCA): Application of the Six Segment Message Strategy Wheel.

Science.gov (United States)

Ju, Ilwoo; Park, Jin Seong

2015-01-01

This study addresses a void in the literature on direct-to-consumer prescription drug advertising (DTCA) with a theory-based content analysis. The findings indicate that Taylor's communication strategy wheel provides insight into what and how pharmaceutical marketers communicate with consumers by means of DTCA. Major findings are summarized as follows: (a) In most DTC ads, informational and transformational message themes and creative approaches were simultaneously used, indicating a combination strategy; (b) DTCA message themes were associated with creative strategies in alignment with Taylor's framework; and (c) message themes and creative strategies varied across therapeutic categories and DTCA categories with different levels of ad spending. Theoretical and practical implications of the findings are discussed.

Spontane strategier i innovationsnetværk: materialitetens betydning for stabiliseringen af virtuelle verdner som professionelt kommunikationsmedie [Spontaneous strategies in innovation networks: The importance of materiality in stabilising virtual worlds

Directory of Open Access Journals (Sweden)

Emil Husted

2012-09-01

Full Text Available Much research has dealt with how social and organisational processes change when they take place in virtual spaces. This article considers innovation processes in which actors try to establish virtual worlds as platforms for professional communication. However, instead of focusing on internal communication processes in virtual worlds, the article seeks to question the dichotomy between physical and virtual worlds and to explore the importance of materiality in organising the virtual. Adopting a perspective inspired by actor-network theory, the article argues that physical places and objects do not only serve as context for innovation processes, but on the contrary are incorporated as strategic resources that actively help create the virtual worlds. The article is based on an empirical analysis of five Danish companies, and shows how companies make use of physical places and objects as strategic resources in the innovation process. Thus the article contributes to the literature on innovation in new media such as virtual worlds.

Speeding Up Innovation

DEFF Research Database (Denmark)

Sørensen, Flemming; Mattsson, Jan

2016-01-01

Minimisation of time-to-market strategies can provide companies with a competitive advantage in dynamic and competitive environments. Using parallel innovation processes has been emphasised as one strategy to speed up innovation processes and consequently minimise the time-to-market of innovations....... Much innovation today takes place in open structures in which networks play an important role. However, little is known about how innovation networks can facilitate parallel innovation processes. This paper discusses how innovation network structures develop and support exploration and exploitation...... of the network facilitate the parallel innovation process but also how such processes place new requirements on such networks and their management....

Innovation in Active Vibration Control Strategy of Intelligent Structures

Directory of Open Access Journals (Sweden)

A. Moutsopoulou

2014-01-01

Full Text Available Large amplitudes and attenuating vibration periods result in fatigue, instability, and poor structural performance. In light of past approaches in this field, this paper intends to discuss some innovative approaches in vibration control of intelligent structures, particularly in the case of structures with embedded piezoelectric materials. Control strategies are presented, such as the linear quadratic control theory, as well as more advanced theories, such as robust control theory. The paper presents sufficiently a recognizable advance in knowledge of active vibration control in intelligent structures.

A Strategy for Innovative Teaching.

Science.gov (United States)

Hagan, G. W.

Within the context of a discussion of the challenges facing Canadian higher education, this paper reviews some of the innovative approaches to student retention, curriculum development, and modularization in use at Mohawk College in Ontario. After stressing the need for innovation in advanced technological education in Canada, the paper offers an…

Positive thinking: an innovative strategy of Local Development in the “Inner Areas"

Directory of Open Access Journals (Sweden)

Veronica Lo Presti

2016-11-01

Full Text Available This paper is a methodological reflection on the use of the "positive thinking approaches" for the promotion of capacity building of the projects in the local and inner areas. Recently, international policies have focused on the need to identify local development strategies to promote the capacity building in the local administrations, for the development of human and social capital.In the inner areas, it is necessary to experiment innovative approaches that are "place based" and “tailor made” for the projects to achieve the objectives of the National Strategy of the Inner Areas”The paper presents the “positive thinking approaches” as an innovative strategy of local development in the inner areas. The positive thinking approaches start from the analysis of "what has worked well", with a focus on the co-construction of the "successes", because “you learn more from successes than  failures”.In particular, the article presents three positive thinking approaches (EI, evaluation of innovation; DE - developmental evaluation, and MSC - Most Significant Change. The aim is to explore what these approaches share in the Inner Areas. The advantage of positive thinking approaches is their ability to capitalize on unexpected positive effects. EI, DE and MSC recognise that the good practice that has been detected needs to be adapted to other situations by thoughtful agents. In both cases, a detected success will need responsible actors to produce further success.

Family Communication: Strategies for Building Effective Partnerships and Working Relationships

Science.gov (United States)

Shamash, Emily R.; Martin, Alyson M.

2014-01-01

This article offers a variety of strategies for pre-service and beginning teachers to utilize in order to create positive and effective relationships with families that are built on clear communication and trust. It is crucial for new and veteran teachers to understand the importance of successful communication with parents and families of…

Particularities of the Marketing Communication Strategy through Social Media

OpenAIRE

Ionescu Andreea; Ciceo Andreea Teodora

2013-01-01

Consumers are confronted daily with dozens of decisions on buying a product and more than ever they refer to Social Media as the main and most important source of information and impressions from consumers worldwide. This article tackles the issue that companies nowadays still struggle with: understanding, properly using and incorporating Social Media marketing efforts into the overall marketing communications strategy. Moreover, it presents the particularities of communicating through Social...

Using of dynamic strategy model in innovation process

Directory of Open Access Journals (Sweden)

Monika Chobotová

2013-01-01

Full Text Available This paper incorporates a new scenario method which can use for formulate innovation strategy. The purpose of scenario is not to identify the most likely future, but to create a map of uncertainty — to acknowledge and examine the visible and hidden forces that directed toward the unknown future of a firm. Scenarios are used for capture a range of possibilities, good and bad, expected and surprising. They are designed to stretch our thinking about emerging changes and the opportunities and threats that may occur in the future. Scenario allows us to weigh our choices more carefully when making short-term and long-term strategic decisions.

Technological Innovations and Consumer Needs: An Analysis of Mobile Communications Market

Directory of Open Access Journals (Sweden)

Norlia Ahmad

2011-12-01

Full Text Available This study combines insights from market diffusion and consumer research to provide an inte-grated framework of mobile communications market in Japan. We base our analysis on data from company interview, focus group discussion and industry reports. Our findings indicate that technology push dominates in the early introduction and consumer needs pull in the maturing stage. Three implications for the marketing area are; first, user needs for mobile communications have evolved from basic mobility and functionality to include aesthetic and experiential benefits, second, innovations of product capabilities co-evolve with user needs, and lead to increases in mobile usage and product-user attachments, and third, in a saturated market, mobile consumption is premised on the utilitarian and hedonic values as perceived by the users. As mobile phone is a universal product, analysis of a saturated market such as Japan provides a deeper understanding of the evolution of technology and consumer in other markets.

[Effective communication strategies to frame the trainer-trainee dialogue in the clinical setting].

Science.gov (United States)

Gachoud, D; Félix, S; Monti, M

2015-11-04

Communication between trainer and trainee plays a central role in teaching and learning in the clinical environment. There are various strategies to frame the dialogue between trainee and trainer. These strategies allow trainers to be more effective in their supervision, which is important in our busy clinical environment. Communication strategies are well adapted to both in- and out-patient settings, to both under- and postgraduate contexts. This article presents three strategies that we think are particularly useful. They are meant to give feedback, to ask questions and to present a case.

Private Banking Survey 2013: Success Through Innovation : Achieving Sustainability and Client-Centricity in Swiss Private Banking

OpenAIRE

Laamanen, Tomi; Schimmer, Markus; Reuter, Emmanuelle

2013-01-01

This year's private banking study by KPMG and the University of St. Gallen (HSG) shows that Swiss private banks can remain successful in the future by innovating. Besides effective implementation of new regulatory requirements, key success factors will include innovative strategies and adaptations to business models, starting with more effective segmentation techniques, an open product architecture, transparent price structures and modern distribution and communication channels. Hardly an...

Innovation in globally distributed teams: the role of LMX, communication frequency, and member influence on team decisions.

Science.gov (United States)

Gajendran, Ravi S; Joshi, Aparna

2012-11-01

For globally distributed teams charged with innovation, member contributions to the team are crucial for effective performance. Prior research, however, suggests that members of globally distributed teams often feel isolated and excluded from their team's activities and decisions. How can leaders of such teams foster member inclusion in team decisions? Drawing on leader-member exchange (LMX) theory, we propose that for distributed teams, LMX and communication frequency jointly shape member influence on team decisions. Findings from a test of our hypotheses using data from 40 globally distributed teams suggest that LMX can enhance member influence on team decisions when it is sustained through frequent leader-member communication. This joint effect is strengthened as team dispersion increases. At the team level, member influence on team decisions has a positive effect on team innovation. (c) 2012 APA, all rights reserved.

Public Communication Strategies for Public Engagement with RFT

International Nuclear Information System (INIS)

Kim, H. S.; Jo, S. K.; Choi, J. M.

2008-12-01

Developing effective communication strategies of inform the public about Radiation Technology is critical for the successful commercialization and future development of the technology. Our experimental study examined the effect of two technology-engagement styles developed according to PEP/IS model and knowledge/attitude-deficiency model.

Vernacular design based on sustainable disaster's mitigation communication and education strategy

Science.gov (United States)

Mansoor, Alvanov Zpalanzani

2015-04-01

Indonesia is located between three active tectonic plates, which are prone to natural disasters such as earthquake, volcanic eruption, and also giant tidal wave-tsunami. Adequate infrastructure plays an important role in disaster mitigation, yet without good public awareness, the mitigation process won't be succeeded. The absence of awareness can lead to infrastructure mistreatment. Several reports on lack of understanding or misinterpretation of disaster mitigation especially from rural and coastal communities need to be solved, especially from communication aspects. This is an interdisciplinary study on disaster mitigation communication design and education strategy from visual communication design studies paradigm. This paper depicts research results which applying vernacular design base to elaborate sustainable mitigation communication and education strategy on various visual media and social campaigns. This paper also describes several design approaches which may becomes way to elaborate sustainable awareness and understanding on disaster mitigation among rural and coastal communities in Indonesia.

Nuclear communication management. Case study: the Nuclear Agency of Cuba

International Nuclear Information System (INIS)

Contreras Izquierdo, Marta Alicia

2011-01-01

The development of the science is a hallmark of our time. Thousands of products, processes and services incorporated into daily newspaper innovations that are result of basic and applied research. A primary mechanism of existence and development of the science is the communication of its results, in both disclose, transmit and validate the science allows. For an institution in the sector nuclear is doubly important due to the ignorance of the technology and the public perception that it generates. The study responds to the need of the Nuclear Energy Agency and Advanced technologies to manage the communication of their activities and increase the visibility of their results in science and innovation. In response to the approach of the problem assessed the management of the communication of the agency taking into account four nuclear activity basic elements: the existence of policies, training, assessment or diagnosis and planning. The diagnosis of internal and external communication It was through a study of image. For the diagnosis was developed a method, from those used internationally for imaging studies. The results of the diagnostic allowed to conclude that insufficient visibility of the nuclear activity of the AENTA is due to internal and external factors related to communication. The study allowed to design a communication strategy for the Agency's Nuclear energy and advanced technologies for nuclear activities and develop a methodological proposal for the design of strategies of communication with the Agency. (author)

Linking collaborative R&D strategies with the research and innovation performance of SMEs in peripheral regions

DEFF Research Database (Denmark)

Mitze, Timo; Alecke, Björn; Reinkowski, Janina

2015-01-01

We examine the empirical link between collaborative R&D strategies and the research and innovation performance of small- and medium-sized enterprises in peripheral locations. Using a survey of German firms combined with time series information on patent applications obtained from the European...... Patent Office, we apply a comparison-group approach and estimate different “treatment effect” models to assess the notion of causality underlying this relationship. Besides accounting for observed and unobserved firm-specific heterogeneity, we thereby also control for the likely endogeneity of R......&D collaboration as a strategic choice in the course of research and innovation activities. Our results for the period 2001–2007 indicate that engaging in R&D collaboration vis-á-vis a non-collaborative research strategy is related to higher outcome levels for a firm’s key research and innovation indicators...

Innovative Governance Strategies in Meetings Destination Networks

DEFF Research Database (Denmark)

Gyimóthy, Szilvia; Larson, Mia

2013-01-01

Innovative Governance Strategies in Meetings Destination Networks Introduction, problem statement and aims of the study Collaborative regional networks has been long considered as a must in successful tourism development (Dredge & Jenkins 2003) owing to benefits such as scale and scope economics......, as well as joint planning and coordination of supply facilities. However, the setting up and governance of destination networks is paved with managerial challenges, including, among others: the balancing of conflicting stakeholder interest (Wilkinson & March 2008), and bridging over the gap between...... the bureaucratic culture of public administration and the marketing culture adopted by private tourism firms (Palmer 1996). This regional coordinating role must be undertaken in spite of limited ownership, budget or power to control how individual firms deliver (D’Angella & Go 2007). Furthermore, various actors...

Collaborative Innovation Research on High-tech Industry in the Center Delta

Directory of Open Access Journals (Sweden)

Yan Jingdong

2017-01-01

Full Text Available As a strong point in the Middle Rises Strategy, the Center Delta is of great significance to high-tech industry development. While the collaborative innovation is an effective way to promote the coordinated development of regional economy. This article selected electronic and communication equipment manufacturing industry of 3 provinces in the Center Delta as samples, built evaluation index system of collaborative innovation of high-tech industry, and put the relevant data into the system coordination degree model, in order to get the synergy of industrial innovation system and innovation environment system of 3 provinces. The empirical results shown that the industrial innovation system and innovation environment system coordination degree of Hubei province was the highest, while Jiangxi province was the lowest. Based on the empirical result analysis of the above-mentioned systems, this article put forward suggestions to promote the development of the high-tech industry collaborative innovation in the Center Delta.

Marketing strategies for Seren Innovations

International Nuclear Information System (INIS)

Anon.

1997-01-01

Typical of the sorts of ventures local distribution companies are embarking on these days is Northern States Power Co.'s new unregulated subsidiary. Seven Innovations, set up to entice its customers with a rather lengthy menu of energy-related services. Seren's offerings range from home freeze-up protection, for a residential customer away for the winter, to energy load information for a large company. In charge of Seren's operations is Glynis Hinschberger, president and CEO. She's logged many years in the power industry and particularly in energy management services. But in the brave new world of unbundling, how does a company like Seren figure out just what services its customers want and need--in sufficient volume to make a healthy contribution to the company's bottom line? It's not as if the industry had decades of experience, and accumulated wisdom, to draw on in devising marketing strategies and plans for new unregulated businesses. So, to find out how a new company like Seren assesses its market's needs, and then translates those needs into viable services, American Gas went to Seren's Hinschberger for an inside look at how it's done

Communicating climate change – Learning from business: challenging values, changing economic thinking, innovating the low carbon economy

Directory of Open Access Journals (Sweden)

Katharina Kaesehage

2014-08-01

Full Text Available The risks and opportunities presented by climate change for Small and Medium Sized Enterprises (SMEs have been largely overlooked by previous research. The subsequent lack of knowledge in this field makes it difficult for SMEs to engage with climate change in a meaningful, profitable, and sustainable way. Further, current research cannot explain why SMEs rarely engage with climate change. We examine critically 30 SMEs, which engage with climate change knowledges and 5 Innovation-Support-Organizations (ISOs that communicate climate change knowledges. Over a three-year period we explore why and how these businesses approach the knowledge gap between climate change science and business practice, drawing on a variety of ethnographic research methods: (1 in-depth semi-structured and open interviews; (2 participant observations; and (3 practitioners’ workshops. The results demonstrate that business’ mitigation and adaptation strategies are lay-knowledge-dependent, derived from personal values, space, and place identity. To enhance the number of SMEs engaging with climate change, maximize the potential value of climate change for the econo- my and establish a low carbon economy, climate change communication needs to target personal values of business leaders. The message should highlight local impacts of climate change, the benefits of engagement to (the local society and economy, and possible financial benefits for the business. Climate change communication therefore needs to go beyond thinking about potential financial benefits and scientific evidence and challenge values, cultures, and beliefs to stimulate economic, political, and social frameworks that promote values-based decision-making.

Product development, strategy, product innovation performance, and the mediating role of knowledge utilization : evidence from subsidiares in China

NARCIS (Netherlands)

Zhang, Junfeng; Benedetto, Di A.C.; Hoenig, S.

2009-01-01

This study examines the interplay of product development strategy, knowledge utilization, and product innovation performance in the context of Chinese subsidiaries of multinational companies. When firms strive to develop highly innovative products (breakthrough focus), the amount of resources

Employee-driven Innovation in Welfare Services

Directory of Open Access Journals (Sweden)

Thomas Wihlman

2014-05-01

Full Text Available There is a growing interest in both employee-driven innovation (EDI and innovation in welfare services, but a lack of empirical studies addressing innovation from the employee perspective. Accordingly, this study was designed to contribute with well-grounded empirical knowledge, aiming to explore the barriers to and opportunities for participation in innovation experienced by employees of the Swedish welfare services. In order to reach the aim, a qualitative thematic analysis of 27 semi-structured interviews with employees in four municipalities was performed. The study identified three main themes, with a great impact on the innovative performance of the studied organizations: support, including leadership and innovation processes; development, including creativity and learning; and organizational culture, which includes attitudes and communication, all essential ingredients in EDI. Experienced barriers for innovation were unclear or non-existing innovation processes with ambiguous goals, insufficient learning, and deficient organizational slack, thus creating a tension between day-to-day work and innovation and hindering reflection and exploration. Attitudes of colleagues and lack of communication were also barriers to implementing innovation, suggesting the need for better management support for a communicative and open culture. Opportunities were found, including commitment to innovation and willingness to try new ideas, but the employees must be given the mandate and sufficient time to develop the potential that emerges from continuous learning, time for reflection, and user dialogue. The conclusion was that incremental innovations existed, but the full potential of these did not benefit the entire organization due to inadequate communication and lack of innovation processes. The study improves our understanding of how employees regard their involvement in innovation. It also discusses how to make better use of employees’ resources in

Identification of nutrition communication styles and strategies: a qualitative study among Dutch GP's

NARCIS (Netherlands)

Dillen, van S.M.E.; Hiddink, G.J.; Koelen, M.A.; Graaf, de C.; Woerkum, van C.M.J.

2006-01-01

OBJECTIVE: The objectives of this study were to identify nutrition communication styles of Dutch GPs, their strategies regarding nutrition communication and nutrition information seeking behaviours. Another aim is to provide a hypothetical model for nutrition communication style, including

Innovations in non-communicable diseases management in ASEAN: a case series

Directory of Open Access Journals (Sweden)

Jeremy Lim

2014-09-01

Full Text Available Background: Non-communicable diseases (NCDs are reaching epidemic proportions worldwide and present an unprecedented challenge to economic and social development globally. In Southeast Asia, the challenges are exacerbated by vastly differing levels of health systems development and funding availability. In addressing the burden of NCDs, ASEAN nations need to fundamentally re-examine how health care services are structured and delivered and discover new models as undiscerning application of models from other geographies with different cultures and resources will be problematic. Objective: We sought to examine cases of innovation and identify critical success factors in NCD management in ASEAN. Design: A qualitative design, focusing on in-depth interviews and site visits to explore the meanings and perceptions of participants regarding innovations in NCD against the backdrop of the overall context of delivering health care within the country's context was adopted. Results: In total 12 case studies in six ASEAN countries were analysed. Primary interventions accounted for five of the total cases, whereas secondary interventions comprised four, and tertiary interventions three. Five core themes contributing to successful innovation for NCD management were identified. They include: 1 encourage better outcomes through leadership and support, 2 strengthen inter-disciplinary partnership, 3 community ownership is key, 4 recognise the needs of the people and what appeals to them, and 5 raise awareness through capacity building and increasing health literacy. Conclusions: Innovation is vital in enabling ASEAN nations to successfully address the growing crisis of NCDs. More of the same or wholesale transfers of developed world models will be ineffective and lead to financially unsustainable programmes or programmes lacking appropriate human capital. The case studies have demonstrated the transformative impact of innovation and identified key factors in

Marketing of Patents for Innovation: A Study in Brazilian Multicase Universities

Directory of Open Access Journals (Sweden)

Felipe de Almeida Malvezzi

2014-11-01

Full Text Available Ways to make patents Brazilian universities in innovation has been discussed both by academia and by the funding agencies in order to generate, in addition to knowledge, social and economic benefits to the university and to society in general. In this sense, this research aimed to understand the strategies and marketing practices developed by Brazilian universities for the promotion and commercialization of patent records, aiming at innovation. The assumption for this research is that the use of marketing strategies is a necessary and fundamental for the successful transfer of patents when it sees technological innovation. The research is exploratory qualitative approach based on references, interviews and multi case study. After gathering and analyzing data involving UNICAMP, USP and UFMG in promoting and marketing your patents, it was observed that the main marketing practices identified were: inventory and classification of patents, agents of innovation, integrated marketing communication, technological showcase, executive summary of patents, event promotion and institutional visits. We also conclude, in the context of marketing innovation management at the university, the biggest challenge is to work radical and incremental innovation differently and simultaneously, since both are necessary for scientific and technological development in the short and long term. 

MARKETING AND INNOVATION IN ENVIRONMENT BANKING FINANCIAL - REQUIREMENTS IN A KNOWLEDGE-BASED SOCIETY AND TECHNOLOGY

Directory of Open Access Journals (Sweden)

MIRCEA VALERIA ARINA

2015-04-01

Full Text Available In the context of knowledge-based economy and society has acquired a connotation marketing role vital for all fields. Evolution of social, cultural, political and economic, information, design and conduct of marketing activities contribute to increasing the efficiency of any institution. Evolution of marketing over time provoked the great researchers who have tried to define the concept of their views, but only surprising aspects of this vast and important field. The definitions are different as shown in the article approach, the essence is the same. In the banking and financial role of marketing is to continually improve the quality of customer services and products offered by formulating appropriate marketing strategies so as to be able to influence The consumer buying behavior. Customer focus, his loyalty and not least an innovative marketing that starts at the client key aspects FEATURES today. The emphasis on innovation and ingenuity in order to: create new banking services and products, ways to attract customers; loyalty of existing ones, defining marketing and communication strategies lead to appropriate strategies to maximize the results of innovative marketing campaigns. Referring to work in the banking environment we can say that innovation is the key to success BANK and are based on: product and service innovations, process innovations, organizational innovations, and not least of marketing innovations.

Smart health and innovation: facilitating health-related behaviour change.

Science.gov (United States)

Redfern, J

2017-08-01

Non-communicable diseases (NCD) are the leading cause of death globally. Smart health technology and innovation is a potential strategy for increasing reach and for facilitating health behaviour change. Despite rapid growth in the availability and affordability of technology there remains a paucity of published and robust research in the area as it relates to health. The objective of the present paper is to review and provide a snapshot of a variety of contemporary examples of smart health strategies with a focus on evidence and research as it relates to prevention with a CVD management lens. In the present analysis, five examples will be discussed and they include a physician-directed strategy, consumer directed strategies, a public health approach and a screening strategy that utilises external hardware that connects to a smartphone. In conclusion, NCD have common risk factors and all have an association with nutrition and health. Smart health and innovation is evolving rapidly and may help with diagnosis, treatment and management. While on-going research, development and knowledge is needed, the growth of technology development and utilisation offers opportunities to reach more people and achieve better health outcomes at local, national and international levels.

A Typology of ICU Patients and Families from the Clinician Perspective: Toward Improving Communication.

Science.gov (United States)

Leslie, Myles; Paradis, Elise; Gropper, Michael A; Milic, Michelle M; Kitto, Simon; Reeves, Scott; Pronovost, Peter

2017-06-01

This paper presents an exploratory case study of clinician-patient communications in a specific clinical environment. It describes how intensive care unit (ICU) clinicians' technical and social categorizations of patients and families shape the flow of communication in these acute care settings. Drawing on evidence from a year-long ethnographic study of four ICUs, we develop a typology of patients and families as viewed by the clinicians who care for them. Each type, or category, of patient is associated with differing communication strategies, with compliant patients and families engaged in greater depth. In an era that prioritizes patient engagement through communication for all patients, our findings suggest that ICU teams need to develop new strategies for engaging and communicating with not just compliant patients and families, but those who are difficult as well. We discuss innovative methods for developing such strategies.

Humor as a Communication Strategy in Provider-Patient Communication in a Chronic Care Setting.

Science.gov (United States)

Schöpf, Andrea C; Martin, Gillian S; Keating, Mary A

2017-02-01

Humor is a potential communication strategy to accomplish various and potentially conflicting consultation goals. We investigated humor use and its reception in diabetes consultations by analyzing how and why humor emerges and its impact on the interaction. We did this by using an interactional sociolinguistics approach. We recorded 50 consultations in an Irish diabetes setting. Analysis of the humor events drew on framework analysis and on concepts from Conversation Analysis and pragmatics. The study also comprised interviews using tape-assisted recall. We identified 10 humor functions and two umbrella functions. A key finding is that most humor is relationship-protecting humor initiated by patients, that is, they voice serious messages and deal with emotional issues through humor. Our findings imply that patients' and providers' awareness of indirect communication strategies needs to be increased. We also recommend that researchers employ varied methods to adequately capture the interactive nature of humor.

Brief Report: Caregiver Strategy Implementation--Advancing Spoken Communication in Children Who Are Minimally Verbal

Science.gov (United States)

Shire, Stephanie Y.; Shih, Wendy; Kasari, Connie

2018-01-01

Research has demonstrated that caregivers' use of intervention strategies can support their children's social engagement and communication. However, it is not clear to what degree caregivers must master the strategies to effectively support gains in social communication, specifically, core challenges such as joint attention language (comments).…

Determinants of Innovation Culture: a Study of Textile Industry in Santa Catarina

Directory of Open Access Journals (Sweden)

Giancarlo Gomes

2015-01-01

Full Text Available The Brazilian textile industry has suffered the impact of products from Asian countries, mainly because of low prices. Seeking to determine the differential of the textile industry of the state of Santa Catarina, the objective of this study is to analyze the determinants of organizational culture –strategy, structure, support mechanisms, stimulus to innovation and communication –that influence innovation in textile companies in the state, based on a survey among 441 respondents from 16 firms. Data were analyzed using structuralequation modeling. We conclude that organizational structure was the dimension that had the strongest influence in shaping the culture of innovation. Flexibility and the presence of multifunctional teams are indicators that show that organizations are working to develop a culture of innovation.

Technical innovations in communication : how to relate technology to business by a culturally reliable human interface

NARCIS (Netherlands)

Ulijn, J.M.; Campbell, Ch.; Malkinson, T.

1999-01-01

The technology that makes the world into the global village envisioned by Marshall McLuhan more than 30 years ago now seems to be in place. thanks to the Internet and the World Wide Web. Technical innovations in communication technology have been quickly exploited by businesses to expand their reach

Investigating strategies used by hospital pharmacists to effectively communicate with patients during medication counselling.

Science.gov (United States)

Chevalier, Bernadette A M; Watson, Bernadette M; Barras, Michael A; Cottrell, William Neil

2017-10-01

Medication counselling opportunities are key times for pharmacists and patients to discuss medications and patients' concerns about their therapy. Communication Accommodation Theory (CAT) describes behavioural, motivational and emotional processes underlying communication exchanges. Five CAT strategies (approximation, interpretability, discourse management, emotional expression and interpersonal control) permit identification of effective communication. To invoke CAT to investigate communication strategies used by hospital pharmacists during patient medication counselling. This was a theory-based, qualitative study using transcribed audiorecordings of patients and hospital pharmacists engaged in medication counselling. Recruited pharmacists practised in inpatient or outpatient settings. Eligible patients within participating pharmacists' practice sites were prescribed at least three medications to manage chronic disease(s). The extent to which pharmacists accommodate, or not, to patients' conversational needs based on accommodative behaviour described within CAT strategies. Twelve pharmacists engaged four patients (48 total interactions). Exemplars provided robust examples of pharmacists effectively accommodating or meeting patients' conversational needs. Non-accommodation mainly occurred when pharmacists spoke too quickly, used terms not understood by patients and did not include patients in the agenda-setting phase. Multiple strategy use resulted in communication patterns such as "information-reassurance-rationale" sandwiches. Most pharmacists effectively employed all five CAT strategies to engage patients in discussions. Pharmacists' communication could be improved at the initial agenda-setting phase by asking open-ended questions to invite patients' input and allow patients to identify any medication-related concerns or issues. © 2017 The Authors Health Expectations Published by John Wiley & Sons Ltd.

Interactive uncertainty reduction strategies and verbal affection in computer-mediated communication

NARCIS (Netherlands)

Antheunis, M.L.; Schouten, A.P.; Valkenburg, P.M.; Peter, J.

2012-01-01

The goal of this study was to investigate the language-based strategies that computer-mediated communication (CMC) users employ to reduce uncertainty in the absence of nonverbal cues. Specifically, this study investigated the prevalence of three interactive uncertainty reduction strategies (i.e.,

Stakeholder analysis and mapping as targeted communication strategy.

Science.gov (United States)

Shirey, Maria R

2012-09-01

This department highlights change management strategies that may be successful in strategically planning and executing organizational change initiatives. With the goal of presenting practical approaches helpful to nurse leaders advancing organizational change, content includes evidence-based projects, tools, and resources that mobilize and sustain organizational change initiatives. In this article, the author highlights the importance of stakeholder theory and discusses how to apply the theory to conduct a stakeholder analysis. This article also provides an explanation of how to use related stakeholder mapping techniques with targeted communication strategies.

Rudy's Red Wagon: Communication Strategies in Contemporary Society.

Science.gov (United States)

Rein, Irving J.

The primary focus of this book is "the put-on" and other manipulative strategies. Manipulative forms of communication as used in contemporary society are examined in relation to advertisements and commercials, salesmen, political figures, authors, artists, educators and students. The book is a study of power--how the powerful and…

Capital Structure, Environmental Dynamism, Innovation Strategy, and Strategic Risk Management

DEFF Research Database (Denmark)

Juul Andersen, Torben

2005-01-01

Previous research found that capital structure affects performance when it is adapted to the level of environmental dynamism and pursuit of an innovation strategy. The current study reproduces some of these relationships in a more recent dataset but also identifies significant nuances across...... industrial environments. Analyses of a large cross sectional sample and various industry sub-samples suggest that other factors have influenced capital structure effects in recent years including flexibilities in multinational organization and effective strategic risk management capabilities....

Communication strategies and accommodations utilized by health care providers with hearing loss: a pilot study.

Science.gov (United States)

Trotter, Alanna R; Matt, Susan B; Wojnara, Danuta

2014-03-01

Poor communication between health care providers and patients may negatively impact patient outcomes, and enhancing communication is one way to improve outcomes. Effective communication is particularly important for health care providers who have hearing loss. The authors found that a systematic survey of the communication strategies and experiences of health care providers with hearing loss had not yet been conducted. In this pilot study, 32 health care professionals with hearing loss were recruited via the Association of Medical Professionals With Hearing Losses and were asked to complete a 28-question survey. Health care providers with hearing loss already employ strategies that all health care providers are encouraged to use in order to enhance patient–provider communication, and survey participants have found the strategies to be effective. The communication techniques and assistive technologies used by individuals with hearing loss seem to be effective: All participants reported feeling able to communicate effectively with patients at least most of the time. More research is needed to determine if use of these communication techniques has similar results for health care providers without hearing loss.

Cornerstones of the Austrian radon risk communication strategy; Eckpfeiler der oesterreichischen Radonrisikokommunikationsstrategie (OeRRKS)

Energy Technology Data Exchange (ETDEWEB)

Kunte, A.; Ringer, W. [AGES, Linz (Austria). Oesterreichische Fachstelle fuer Radon

2015-07-01

On behalf of the Federal Ministry of Agriculture, Forestry, Environment and Water Management (BMLFUW), the National Radon Centre of Austria developed the National Radon Risk Communication Strategy. The superior goal is the reduction of the radon exposure of Austrian citizens as well as the reduction of radon-related lung cancer deaths. Austria, like many other countries, follows the approach to raise awareness and to inform the public to achieve this goal. The presented strategy deals with the question of how radon protection issues can be communicated to the public, existing fears can be reduced and affected people can be motivated to take action (perform a radon test, if necessary, mitigate or install preventive measures in new buildings). The cornerstones of the National Radon Risk Communication Strategy can be summarized as follows: - Definition of communication goals - Identification and categorization of target groups - Development of specific key messages for each of the target groups - Determination of communication channels and assessment of their efficiency - Integration of the radon issue in education and training - Cooperation with relevant organizations and platforms. The communication objectives, target groups and communication paths (and their evaluation) will be discussed during the presentation in detail.

Communication strategies to promote the uptake of childhood vaccination in Nigeria: a systematic map.

Science.gov (United States)

Oku, Afiong; Oyo-Ita, Angela; Glenton, Claire; Fretheim, Atle; Ames, Heather; Muloliwa, Artur; Kaufman, Jessica; Hill, Sophie; Cliff, Julie; Cartier, Yuri; Bosch-Capblanch, Xavier; Rada, Gabriel; Lewin, Simon

2016-01-01

Effective communication is a critical component in ensuring that children are fully vaccinated. Although numerous communication interventions have been proposed and implemented in various parts of Nigeria, the range of communication strategies used has not yet been mapped systematically. This study forms part of the 'Communicate to vaccinate' (COMMVAC) project, an initiative aimed at building research evidence for improving communication with parents and communities about childhood vaccinations in low- and middle-income countries. This study aims to: 1) identify the communication strategies used in two states in Nigeria; 2) map these strategies against the existing COMMVAC taxonomy, a global taxonomy of vaccination communication interventions; 3) create a specific Nigerian country map of interventions organised by purpose and target; and 4) analyse gaps between the COMMVAC taxonomy and the Nigerian map. We conducted the study in two Nigerian states: Bauchi State in Northern Nigeria and Cross River State in Southern Nigeria. We identified vaccination communication interventions through interviews carried out among purposively selected stakeholders in the health services and relevant agencies involved in vaccination information delivery; through observations and through relevant documents. We used the COMMVAC taxonomy to organise the interventions we identified based on the intended purpose of the communication and the group to which the intervention was targeted. The Nigerian map revealed that most of the communication strategies identified aimed to inform and educate and remind or recall. Few aimed to teach skills, enhance community ownership, and enable communication. We did not identify any intervention that aimed to provide support or facilitate decision-making. Many interventions had more than one purpose. The main targets for most interventions were caregivers and community members, with few interventions directed at health workers. Most interventions

Discussing the Potential of Information and Communication Technologies’ Innovation for Environmental Problems in Romania

Directory of Open Access Journals (Sweden)

Laura-Diana Radu

2014-08-01

Full Text Available This paper aims to identify the role and place of information and communication technology in Romania (ICT, the interest for innovation expressed in this field and the extent to which it relates to environment protection. The concern for the state of the ecosystem is growing, nevertheless it requires the active involvement in the innovation process so as to find solutions for the replacement of the old production techniques with new ones, environmentally friendly. ICTs in their spectacular evolution play a major role in this case. Frequently, they are present in all the production stages, from design to distribution of the final product. Starting from the above mentioned facts, the introduction of this paper presents the concept of green ICT and their implication in the economic and social development, as well as statistics data elaborated by international companies which are meant to increase their importance. In this section we include the objectives and prior work. We continued our research by presenting the way in which Romania gets involved in ICT innovation and environment technology, as green ICT stands at the junction between the two fields. The main conclusions and results are drawn in the end of the article. The value and implications of our research is in the area of green ICT innovation.

Removing barriers: the Canadian Electricity Association's response to Canada's innovation strategy

International Nuclear Information System (INIS)

2002-11-01

The Canadian Electricity Association is of the opinion that the innovation strategy put forth by the government of Canada represents a step in the right direction. It particularly appreciated the integrated, cross-jurisdictional approach suggested by the government. Two key issues have an impact on the electricity sector's ability to innovate: the competitive challenge and the environmental challenge. The industry must rapidly adjust the corporate structures and cultures to the opening of almost 50 per cent of the electricity market in Canada as of May 2002, and place emphasis on efficiency and customer satisfaction. Awareness concerning the complexities of the environmental and economic trade-offs involved in the generation, transmission, distribution and marketing of electric power must be improved to assist customers in their energy use decisions. The issue of greenhouse gases and the impact of human activity on global climate must be kept in the forefront. The industry must continue to find effective means of improving the economics and environmental performance of low greenhouse gas options. The Canadian Electricity Association believes that the existing barriers to innovation in Canada should be identified and reduced as a first step. It stated that cost of capital is the fundamental driver of investment and innovation. The regulation and taxation system needs revising. Partnerships with governments and academic institutions are an effective way of pushing forward the innovation agenda. The Canadian Electricity Association recommended that tax incentives for research and development and related capital expenditures be increased. The tax treatment of investment in existing personnel should be improved. 1 ref

Development of Communication Strategies for the Marketing of Electronic Banking Services for Individuals

Directory of Open Access Journals (Sweden)

Dunas Natalia V.

2017-03-01

Full Text Available The main aim of the article is to study the trends in the development of communication strategies for the marketing of electronic banking services for individuals by studying the foreign experience in Digital Banking, as well as the situation in the Ukrainian banking market. There offered a comparative characteristic of banking systems of electronic banking services for clients with the purpose of working out flexible methodological approaches for the development of marketing communication strategies for remote client servicing. The characteristic features of electronic banking services and technologies in Ukraine are determined. Comparative evaluation of positive aspects and risks of remote electronic banking systems for banks as well as their client segment is conducted. Analytical aspects of the sociological survey of European banks regarding the selection of the most important priorities of the marketing strategies of financial institutions for 2017 are presented. Also the main factors determining the development of marketing communications of banks and their clients in the field of electronic payments both in Ukraine and abroad are identified. Modern directions of development of communication strategies of marketing of electronic banking services for individuals in Ukraine are proposed.

Evolving the US Army Research Laboratory (ARL) Technical Communication Strategy

Science.gov (United States)

2016-10-01

communication strategy. However, if the goal is to build support for Army S&T within the general public, then community outreach, mass media , and concise...Content into Popular Media 14 2.3 Leveraging Established S&T Audiences 15 3. Prong 2: Improve Workforce Technical and Strategic Communications Skills 16... community organization, STEM-related, activities (FIRST, Scouts, Citizen School), videos Permanent exhibit at a museum, quarterly for media

"Apping Up": Prospects for Information Technology Innovation in Return to Work Communication.

Science.gov (United States)

Singh, Ripdaman; O'Hagan, Fergal

2018-03-21

Purpose During return to work (RTW), communication between health care providers and employers largely takes place through standardize paper-based forms. Information technology (IT) platforms may provide advantages in enabling information exchange and decision-making through sharing of guidelines and resources. We investigated stakeholder perspectives on the prospect of IT use for RTW communication in Ontario, Canada. Methods Consistent with the exploratory nature of the questions, qualitative methods were used. Primary data were interviews with health care providers (HCPs), employers, and workers with experience in RTW. The first portion of initial interviews elicited general perspectives and experiences related to RTW communication. Participants were then exposed to a prototype IT communication platform and elicited their feedback. Follow-up interviews with HCP's and EMP's were used to allow further reflection and clarification of data. We used progressive, thematic coding to analyze data. Results 12 HCPs, 7 employers, and 5 workers participated in the study. Five inter-related themes were obtained. Participants expressed no absolute objection to the use of IT for RTW communication but varying degrees of support. Participants revealed how media change depended on a prospective IT innovation's perceived usefulness, fit with current practices, capacity to gain buy-in from other stakeholders, and ability to demonstrate positive performance in actual practice. Conclusions Findings suggest that a transition to an IT-mediated tool for RTW communication is supported in principle; however, major caveats exist in relation to perceived value and fit with stakeholder practice. System support and stakeholder cooperation are likely necessary to adopt the change, yet IT-mediated communication has yet to demonstrate value. To avoid circularity, proof of principal needs to be established through an implementation trial of such technology.

Factors behind response strategies of incumbent firms to disruptive innovation: case of TV broadcasting industry

OpenAIRE

Markevičiūtė, Imantė

2017-01-01

Disruptive technologies and business models are fundamentally changing the established ‘rules of the game’ in many industries. Thus, finding an adequate response becomes a matter of survival to companies touched by disruptive innovation. The current research is attempting to reveal the factors determining the response strategy of local incumbent TV broadcasters to global disruptive innovation. In order to do so, these research objectives are pursued in order to answer the research question: t...

InfoMall: An Innovative Strategy for High-Performance Computing and Communications Applications Development.

Science.gov (United States)

Mills, Kim; Fox, Geoffrey

1994-01-01

Describes the InfoMall, a program led by the Northeast Parallel Architectures Center (NPAC) at Syracuse University (New York). The InfoMall features a partnership of approximately 24 organizations offering linked programs in High Performance Computing and Communications (HPCC) technology integration, software development, marketing, education and…

Managing regional innovation strategy projects

OpenAIRE

Wolf, Patricia; Hanisch, Christoph

2014-01-01

This paper presents a qualitative interview study with 28 RIS project managers that aimed at understanding whether or not this is true in the context of regional innovation and what the specifics of managing regional innovation projects are. In taking up a recent claim for policy intervention studies which allow to “derive precise suggestions for their design and management”.  The study investigated the interrelation between the agility of the management approach and the achievements of RIS p...

ICT, Innovation and Productivity Growth

DEFF Research Database (Denmark)

Fosse, Henrik; Jacobsen, Joannes; Sørensen, Anders

This CEBR report presents new evidence which suggests that investments in Information and Communication Technology (ICT) further productivity growth in Danish firms by stimulating innovation activities.......This CEBR report presents new evidence which suggests that investments in Information and Communication Technology (ICT) further productivity growth in Danish firms by stimulating innovation activities....

POSITIVE VERSUS NEGATIVE COMMUNICATION STRATEGIES IN TASK-BASED LEARNING

Directory of Open Access Journals (Sweden)

Siti Rohani

2013-07-01

Full Text Available This study aimed at describing how the implementation of Task Based Learning (TBL would shape or change students’ use of oral communication strategies. Students’ problems and strategies to solve the problems during the implementation of TBL were also explored. The study was a mixed method, employing both quantitative and qualitative analysis throughmulti-methods of questionnaire, interviews, focus group discussion, learning journals, and classroom observation. Participants were 26 second year students of the State Polytechnic of Malang. Data collection was conducted for one semester. Findingsshow linguistic and non-linguistic problems encountered by students during one-semester implementation of TBL. Students also performedincreased use of positive strategies but reduced use of negative strategies after the implementation of TBL.

Innovation management based on proactive engagement of customers: A case study on LEGO Group. Part I: Innovation Management at Lego Group

Science.gov (United States)

Rusu, G.; Avasilcăi, S.

2015-11-01

competitive strategies, new technologies developed for sustainable development and innovation, emphasizing also the concerns of the LEGO Group for a long-term orientation strategy which implies developing innovative products, made by ecological materials, reducing the negative impact on the environment. In addition, the company aims to foster innovation maintaining a clear vision, multiple contacts with the internal and external environment, and the flat structures which enable the communication between innovative management teams and top management team. Consequently, the study provides the insights regarding the innovation management of the LEGO Group, emphasizing the role of engaging customers and other external stakeholders in the co-creation of value.

Decision Making and Behavioral Strategy: The role of regulatory focus in corporate innovation processes

NARCIS (Netherlands)

I.A. Tunçdoğan (Aybars)

2014-01-01

markdownabstract__Abstract__ This dissertation makes use of the behavioral strategy perspective in order to examine a number of constructs pertaining to innovation in corporate settings. In particular, the dissertation consists of four studies; one conceptual and three empirical. The conceptual

Open Innovation at the Root of Entrepreneurial Strategy: A Case from the Norwegian Oil Industry

Directory of Open Access Journals (Sweden)

Tatiana Iakovleva

2013-04-01

Full Text Available This article aims to extend the discussion about entrepreneurial strategies of small and medium-sized enterprises (SMEs by including the concept of open innovation. How can SMEs overcome the challenges of resource scarcity and harsh competition? How they can gain competitive advantage in today’s ever-changing business environment? The answer to both of these questions might be through open innovation: collaborating with researchers, customers, suppliers – even competitors – as well as research institutions and universities. A common barrier to open innovation in an SME is the perception that it will be too time consuming to gain access to a knowledge base of external knowledge providers and link to “gatekeepers” of knowledge. However, an entrepreneurial mindset might help SMEs to move toward an open-innovation approach, where more codified and transferrable knowledge are important. This article discusses the implications of an entrepreneurial focus for open-innovation activities. The usefulness of the open-innovation principles are highlighted through a case study of an Norwegian SME operating in the maritime-oil industry.

The new rules for bringing innovations to market.

Science.gov (United States)

Chakravorti, Bhaskar

2004-03-01

It's tough to get consumers to adopt innovations--and it's getting tougher all the time. That's because more and more markets are taking on the characteristics of networks. The interconnections among today's companies are so plentiful that often a new product's adoption by one player depends on its systematic adoption by other players. Consider the disparate companies involved with the popularization of digital photography: software vendors, camera manufacturers, broadband communications companies, printer manufacturers, and so on. By contrast, Kodak was pretty much the sole player involved with popularizing film photography. The traditional levers executives use to launch products--such as targeting unique customer segments or developing compelling value propositions--don't work as well in this new environment. Instead, innovators must orchestrate a change of behaviors across the market, unraveling the status quo so that a large number of players adopt their offerings and believe they are better off for having done so. In this article, Monitor Group's Bhaskar Chakravorti outlines a four-part framework for doing just that. The innovator must reason back from a target endgame, implementing only those strategies that maximize its chances of getting to its goal. It must complement power players, positioning its innovation as an enhancement to their products or services. The innovator must offer coordinated switching incentives to three core groups: the players that add to the innovation's benefits, the players that act as channels to adopters, and the adopters themselves. And it must preserve flexibility in case its initial strategy fails. Chakravorti uses Adobe's introduction of its Acrobat software as an example of an innovator that took into account other players in the network--and succeeded because of it.

Strategy, Corporate Culture, Structure and Operational Processes as the Context for the Innovativeness of an Organization

Directory of Open Access Journals (Sweden)

Szczepańska-Woszczyna Katarzyna

2018-03-01

Full Text Available The paper refers to relationships between the innovativeness of an organization and its selected determinants such as strategy, corporate culture, structure and operational processes. Research was conducted among 200 managers at the top, middle and operational levels of management (200 companies operating in Poland implementing innovations - innovative companies. Conditions leading to innovations are described as the combination of processes, which result from the internal and external dynamics of a given entity. The analysis assumed that the assessment of company innovativeness would be based on an assessment of whether the company is a leader in the industry in terms of new products (the higher the rating, the more innovative the company is considered to be. The relationship between the dimensions of the company's functioning and the degree of its innovativeness was rated on the basis of two measures: the Spearman's rank correlation coefficient and the chi-square coefficient. It was assumed that the most innovative companies have structures similar to organic ones, with a weak influence of the elements of mechanistic structures. This assumption was proven in relation to features of organizations considered important for innovativeness.

Strategies for the Communication and Collaborative Online Work by University Students

Science.gov (United States)

Gutiérrez-Porlán, Isabel; Román-García, Marimar; Sánchez-Vera, María-del-Mar

2018-01-01

The impact that Information and Communications Technologies have in the way today's young people communicate and interact is unquestionable. This impact also affects the educational field, which is required to respond to the needs of twenty first century students by training them in acquiring new skills and strategies to deal with a changing and…

PAYMENT INNOVATIONS IN POLAND: THE ROLE OF PAYMENT SERVICES IN THE STRATEGIES OF COMMERCIAL BANKS

OpenAIRE

Polasik, Michał; Piotrowski, Dariusz

2016-01-01

This paper examines the significance of innovations in the area of payment services for strategies implemented by commercial banks in Poland. We propose a definition of payment innovations and present the evolution of their introduction in the Polish market, indicating the impact of legal regulations and the critical character of the new FinTech phenomenon. The analysis that we conducted was based on the results of a survey which obtained responses from 24 commercial banks representing almost...

Evaluation of implementation of the strategy of the economy innovation-oriented development in Russian regions

Directory of Open Access Journals (Sweden)

Yuliya Semenovna Toktamysheva

2015-06-01

Full Text Available Objective to develop methods for analyzing and determining the level of socioeconomic development of the Russian Federation subjects towards innovations. Methods dialectical and systemic approaches to the consideration of economic phenomena and facts processing and synthesis of information using statistical and graphical methods of analysis. Results it was determined that the transition to intensive economic growth as a vital in the longterm strategy for accelerated economic development is not implemented in all regions of Russia. There are disparities in the level of innovation activity and investment performance. Scientific novelty the method used for estimating the efficiency of implementing and realization of the potential of innovationoriented development in the Russian Federation regions was the method of ranking based on information on the key indicators labour productivity capital productivity sustainability of the regional economy production of innovative goods works and services expenditure on research and development investment in technological innovation in the region. Practical value financing and implementation of innovative projects industrial production and technical innovation special economic zones technology parks etc. proved their efficient impact on the growth and performance of the entire regionrsquos economy. The highest positions in the ranking of innovative development are occupied by the regions with high innovative attractivity and welldeveloped energy and raw materials industry. nbsp

The Role of Innovation in Internationalization of Brazilian Medium Firms that operate in Information Technology and Communication

Directory of Open Access Journals (Sweden)

Fernanda Ferreira Ribeiro

2011-06-01

Full Text Available The study aimed to examine the role of innovation in the internationalization of Brazilian companies that operate in the medium sector of Information and Communication Technology (ICT. To achieve this goal, we performed a descriptive qualitative research method used and how the study of multiple cases, which were researched in depth and Light Infocon and Dígitro. The main results of the survey revealed companies with different trajectories of internationalization, but whose innovation activities are central to the entry and operations in foreign markets. The results also showed the importance of innovative cooperative activities through alliances with universities, research institutes and other companies, and government support through funding. An additional contribution of this work was the analysis of the internationalization process of Brazilian companies innovative medium-sized sectors with high technological content, since most studies on internationalization in Brazil focuses on large industrial enterprises already established for decades in the national and sectors with low technological intensity.

Innovative instructional strategy using cinema films in an undergraduate nursing course.

Science.gov (United States)

Hyde, Norlyn B; Fife, Elizabeth

2005-01-01

Educators can develop innovative instructional strategies to engage students within the philosophical framework of Constructivism. To that end, the authors used films--Hollywood movies--to enhance their curriculum on neurological and psychopathological illnesses. During the fourth quarter of a seven-quarter associate degree nursing program, students developed case studies of the disorders portrayed in selected films. The authors outline the methods used to implement this approach and discuss evaluations from student and faculty perspectives.

Vernacular design based on sustainable disaster’s mitigation communication and education strategy

International Nuclear Information System (INIS)

Mansoor, Alvanov Zpalanzani

2015-01-01

Indonesia is located between three active tectonic plates, which are prone to natural disasters such as earthquake, volcanic eruption, and also giant tidal wave-tsunami. Adequate infrastructure plays an important role in disaster mitigation, yet without good public awareness, the mitigation process won’t be succeeded. The absence of awareness can lead to infrastructure mistreatment. Several reports on lack of understanding or misinterpretation of disaster mitigation especially from rural and coastal communities need to be solved, especially from communication aspects. This is an interdisciplinary study on disaster mitigation communication design and education strategy from visual communication design studies paradigm. This paper depicts research results which applying vernacular design base to elaborate sustainable mitigation communication and education strategy on various visual media and social campaigns. This paper also describes several design approaches which may becomes way to elaborate sustainable awareness and understanding on disaster mitigation among rural and coastal communities in Indonesia

Vernacular design based on sustainable disaster’s mitigation communication and education strategy

Energy Technology Data Exchange (ETDEWEB)

Mansoor, Alvanov Zpalanzani, E-mail: nova.zp@gmail.com, E-mail: alvanov@fsrd.itb.ac.id [Visual Communication Design Study Program, Faculty of Art and Design, Institut Teknologi Bandung Jalan Ganesa No. 10, Bandung 40132 (Indonesia)

2015-04-24

Indonesia is located between three active tectonic plates, which are prone to natural disasters such as earthquake, volcanic eruption, and also giant tidal wave-tsunami. Adequate infrastructure plays an important role in disaster mitigation, yet without good public awareness, the mitigation process won’t be succeeded. The absence of awareness can lead to infrastructure mistreatment. Several reports on lack of understanding or misinterpretation of disaster mitigation especially from rural and coastal communities need to be solved, especially from communication aspects. This is an interdisciplinary study on disaster mitigation communication design and education strategy from visual communication design studies paradigm. This paper depicts research results which applying vernacular design base to elaborate sustainable mitigation communication and education strategy on various visual media and social campaigns. This paper also describes several design approaches which may becomes way to elaborate sustainable awareness and understanding on disaster mitigation among rural and coastal communities in Indonesia.

Developing Writing Skill of Language Students by Applying Innovative Teaching Strategy Model Based on Social and Local Wisdom Contexts

Directory of Open Access Journals (Sweden)

Syarifuddin Achmad

2017-12-01

Full Text Available The aim of this study is to build up students’ writing skills through Innovation Teaching Strategy Model (ITSM. This study was conducted in Letters and Culture Faculty of Universitas Negeri Gorontalo (UNG, with the students of English and Indonesian department as the participants. The current study is based on the social culture and local wisdom context utilizing Information Computer Technology (ICT. This model supports the students to have a high level of thinking and performance in writing skills in English and Indonesian language. This study utilized Research and Development (R &D approach using Focus Group Discussion (FGD and Reflection method with the strategy of one group pre-test and post-test design. This study reaches two target achievements; firstly creating the effective innovation teaching strategy model after statistic examining through one group pre-test and post-test design, and secondly improving the students’ competencies and writing skill through learning and teaching process treatment of writing course as an effect of applying Innovation teaching strategy model application.

Health education: concepts and strategies.

Science.gov (United States)

Singh, T

1996-03-01

Physicians have a responsibility to educate people about their health as well as to treat them. In fact, achievement of "Health for All" requires that people become educated about immunization, nutrition, family planning, and environmental sanitation. The goal of health education is to change behavior by changing attitudes. Health education encourages self-reliance and motivates people to make their own health-related decisions. In order to reach patients, physicians must bridge the social gap created by the gulf between technical priorities and what is really possible for people to achieve. The process of health education moves from the sender to the message to the channel to the receivers to the effects. Appropriate methods can be used for individual or group communication and methods can focus on information provision and/or behavior change. Participatory methods are effective in changing behavior and include group analysis of a situation, group dialogue, persuasion, and educational games. An effective strategy for individual instruction is woman-to-woman or child-to-child communication, which depends upon the identification of "key" women and children. Development of a community-based health education strategy relies on community participation and the involvement of influential members of the community. After a message has been transmitted, innovators will begin the new practice, early adopters will follow, and slow adopters will wait and watch. The innovators and early adopters can help reduce resistance to the innovation. While it is a slow process, health education can improve attitudes and behavior.

Open Science: a first step towards Science Communication

Science.gov (United States)

Grigorov, Ivo; Tuddenham, Peter

2015-04-01

As Earth Science communicators gear up to adopt the new tools and captivating approaches to engage citizen scientists, budding entrepreneurs, policy makers and the public in general, researchers have the responsibility, and opportunity, to fully adopt Open Science principles and capitalize on its full societal impact and engagement. Open Science is about removing all barriers to basic research, whatever its formats, so that it can be freely used, re-used and re-hashed, thus fueling discourse and accelerating generation of innovative ideas. The concept is central to EU's Responsible Research and Innovation philosophy, and removing barriers to basic research measurably contributes to engaging citizen scientists into the research process, it sets the scene for co-creation of solutions to societal challenges, and raises the general science literacy level of the public. Despite this potential, only 50% of today's basic research is freely available. Open Science can be the first passive step of communicating marine research outside academia. Full and unrestricted access to our knowledge including data, software code and scientific publications is not just an ethical obligation, but also gives solid credibility to a more sophisticated communication strategy on engaging society. The presentation will demonstrate how Open Science perfectly compliments a coherent communication strategy for placing Marine Research in societal context, and how it underpin an effective integration of Ocean & Earth Literacy principles in standard educational, as well mobilizing citizen marine scientists, thus making marine science Open Science.

Communicative aspects and coping strategies in patients with Parkinson's disease

Directory of Open Access Journals (Sweden)

Flávia Pereira da Costa

2014-06-01

Full Text Available Purpose: To investigate in patients with Parkinson's disease (PD, which are the coping strategies used and the relation between type of coping, voice symptoms and communicative aspects. Method: 73 subjects, 33 in the experimental group, with diagnosis of PD, and 40 subjects in the control group, healthy and without vocal complaints. They underwent the following procedures: application of the Voice Symptons Scale – VoiSS – Brazilian Version, Voice Disability Coping Questionnaire – VDCQ – Brazilian Version, and the questionnaire Living with Dysarthria – LwD. Results: The experimental group showed deviations in all protocols: VDCQ (p<0.001, VoiSS (p<0.001, LwD (p<0.001. The most frequently used coping strategy was self-control (p<0.001. The correlation between vocal symptoms and communicative aspects showed that the greater the impairment in communication, the greater the VoiSS emotional scores and the greater will be the amount of voice symptoms and signs. However, the vocal signs and symptoms and communicative aspects showed no correlation with coping. Conclusion: Patients with PD have a high amount of vocal signs and symptoms and the higher the occurrence, the more the patient reports being difficult to live with dysarthria, particularly when there are deviations in the emotional domain.

Antecedents of CIOs' Innovation Capability in Hospitals: Results of an Empirical Study.

Science.gov (United States)

Liebe, Jan-David; Esdar, Moritz; Thye, Johannes; Hübner, Ursula

2017-01-01

CIOs' innovation capability is regarded as a precondition of successful HIT adoption in hospitals. Based on the data of 142 CIOs, this study aimed at identifying antecedents of perceived innovation capability. Eight features describing the status quo of the hospital IT management (e.g. use of IT governance frameworks), four features of the hospital structure (e.g. functional diversification) and four CIO characteristics (e.g. duration of employment) were tested as potential antecedents in an exploratory stepwise regression approach. Perceived innovation capability in its entirety and its three sub-dimensions served as criterion. The results show that CIOs' perceived innovation capability could be explained significantly (R2=0.34) and exclusively by facts that described the degree of formalism and structure of IT management in a hospital, e.g. intensive and formalised strategic communication, the existence of an IT strategy and the use of IT governance frameworks. Breaking down innovation capability into its constituents revealed that "innovative organisational culture" contributed to a large extent (R2=0.26) to the overall result sharing several predictors. In contrast, "intrapreneurial personality" (R2=0.11) and "openness towards users" (R2=0.18) could be predicted less well. These results hint at the relationship between working in a well-structured, formalised and strategy oriented environment and the overall feeling of being capable to promote IT innovation.

A study of Chinese engineering students’ communication strategies in a mobile-assisted professional development course

Directory of Open Access Journals (Sweden)

Li Cheng

2016-09-01

Full Text Available The development of students’ professional skills is an important issue in higher education in China. This research reports a 3-month study investigating engineering students’ communication strategies (CS while they were interacting to do a 12-week mobile-assisted learning project, i.e., “Organizing and Attending a Model International Conference”. This learning project was a major teaching module of the English course of Professional Applications, which used a blended mode of face-to-face instruction and mobile learning. The two theoretical constructs guiding the current study are Communication Strategies and Linguistic Interdependence. Fifty-seven students volunteered to participate in the study. The instruments included eight oral communication sessions, a questionnaire, stimulated recall interviews, the participants’ WeChat exchanges, etc. Results showed that the participants used a variety of CSs when completing the academic tasks. Moreover, these CSs were closely related to the students’ involvement in meaning negotiation and social interaction. Furthermore, the use of strategies to solve communication problems revealed that the participants employed different strategies at different times when doing different tasks. It is suggested that instructors have CS training tailored to their students’ professional needs. Future research should focus on a longitudinal investigation of the amount of scaffolding that helps students transfer their communication strategies across tasks.

Strategy and design of Innovation Policy Road Mapping for a waste biorefinery.

Science.gov (United States)

Rama Mohan, S

2016-09-01

Looming energy crisis, climate change concerns coupled with decreasing fossil fuel resources has garnered significant global attention toward development of alternative, renewable, carbon-neutral and eco-friendly fuels to fulfil burgeoning energy demands. Waste utilization and its management are being pursued with renewed interest due to the gamut of biobased products it can offer apart from providing enough energy to meet a major fraction of the world's energy demand. Biorefining is the sustainable processing of biomass into a spectrum of marketable products and energy. Integrating all components of waste treatment culminating into biobased products and energy recovery in a single integrated waste biorefinery is self sufficient, highly sustainable and is very beneficial. Designing systematic innovation policies are essential for development and commercialization of new technologies in this important futuristic research area. This communication explores Innovation Policy Road Mapping (IPRM) methodology available in the literature and applies it to design integrated waste biorefinery. Copyright © 2016 Elsevier Ltd. All rights reserved.

Family Foundation, Is It An Innovative Strategy? The Case of Cultural Heritage Tourism in Toraja, Indonesia

Directory of Open Access Journals (Sweden)

Ilham Junaid

2017-03-01

Full Text Available Toraja has been considered as the icon of tourism in South Sulawesi province, Indonesia. As the number of tourist decreases and one tourism attraction belongs to many members of family, there is an expectation from stakeholders that innovative strategies should be implemented to develop tourism. To achieve this goal, yayasan keluarga (family foundation has been established to manage tourism in Toraja. The study reveals that although family foundation has been the option to develop tourism and is an innovative strategy in managing tourism attractions, stakeholders believe that Toraja tourism should be developed together with the existence of the family foundation based on the principle of collaborative work. High demand on the role of the regional government in developing tourism exists although the family foundation is the main organizer of tourism attractions. Similarly, the regional government believes that the family foundation is a choice from the community and thus, it is the role of the family foundation to implement activities for tourism development in Toraja. This paper suggests that cultural heritage tourism in Toraja can be developed if the family foundation implements innovative strategies as well as strengthens relationship (synergy and collaborative work with other stakeholders in Toraja.

Strategies and techniques of communication and public relations applied to non-profit sector

Directory of Open Access Journals (Sweden)

Ioana – Julieta Josan

2010-05-01

Full Text Available The aim of this paper is to summarize the strategies and techniques of communication and public relations applied to non-profit sector.The approach of the paper is to identify the most appropriate strategies and techniques that non-profit sector can use to accomplish its objectives, to highlight specific differences between the strategies and techniques of the profit and non-profit sectors and to identify potential communication and public relations actions in order to increase visibility among target audience, create brand awareness and to change into positive brand sentiment the target perception about the non-profit sector.

Communication strategies to promote the uptake of childhood vaccination in Nigeria: a systematic map

Science.gov (United States)

Oku, Afiong; Oyo-Ita, Angela; Glenton, Claire; Fretheim, Atle; Ames, Heather; Muloliwa, Artur; Kaufman, Jessica; Hill, Sophie; Cliff, Julie; Cartier, Yuri; Bosch-Capblanch, Xavier; Rada, Gabriel; Lewin, Simon

2016-01-01

Background Effective communication is a critical component in ensuring that children are fully vaccinated. Although numerous communication interventions have been proposed and implemented in various parts of Nigeria, the range of communication strategies used has not yet been mapped systematically. This study forms part of the ‘Communicate to vaccinate’ (COMMVAC) project, an initiative aimed at building research evidence for improving communication with parents and communities about childhood vaccinations in low- and middle-income countries. Objective This study aims to: 1) identify the communication strategies used in two states in Nigeria; 2) map these strategies against the existing COMMVAC taxonomy, a global taxonomy of vaccination communication interventions; 3) create a specific Nigerian country map of interventions organised by purpose and target; and 4) analyse gaps between the COMMVAC taxonomy and the Nigerian map. Design We conducted the study in two Nigerian states: Bauchi State in Northern Nigeria and Cross River State in Southern Nigeria. We identified vaccination communication interventions through interviews carried out among purposively selected stakeholders in the health services and relevant agencies involved in vaccination information delivery; through observations and through relevant documents. We used the COMMVAC taxonomy to organise the interventions we identified based on the intended purpose of the communication and the group to which the intervention was targeted. Results The Nigerian map revealed that most of the communication strategies identified aimed to inform and educate and remind or recall. Few aimed to teach skills, enhance community ownership, and enable communication. We did not identify any intervention that aimed to provide support or facilitate decision-making. Many interventions had more than one purpose. The main targets for most interventions were caregivers and community members, with few interventions directed at

Communication strategies to promote the uptake of childhood vaccination in Nigeria: a systematic map

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Afiong Oku

2016-02-01

Full Text Available Background: Effective communication is a critical component in ensuring that children are fully vaccinated. Although numerous communication interventions have been proposed and implemented in various parts of Nigeria, the range of communication strategies used has not yet been mapped systematically. This study forms part of the ‘Communicate to vaccinate’ (COMMVAC project, an initiative aimed at building research evidence for improving communication with parents and communities about childhood vaccinations in low- and middle-income countries. Objective: This study aims to: 1 identify the communication strategies used in two states in Nigeria; 2 map these strategies against the existing COMMVAC taxonomy, a global taxonomy of vaccination communication interventions; 3 create a specific Nigerian country map of interventions organised by purpose and target; and 4 analyse gaps between the COMMVAC taxonomy and the Nigerian map. Design: We conducted the study in two Nigerian states: Bauchi State in Northern Nigeria and Cross River State in Southern Nigeria. We identified vaccination communication interventions through interviews carried out among purposively selected stakeholders in the health services and relevant agencies involved in vaccination information delivery; through observations and through relevant documents. We used the COMMVAC taxonomy to organise the interventions we identified based on the intended purpose of the communication and the group to which the intervention was targeted. Results: The Nigerian map revealed that most of the communication strategies identified aimed to inform and educate and remind or recall. Few aimed to teach skills, enhance community ownership, and enable communication. We did not identify any intervention that aimed to provide support or facilitate decision-making. Many interventions had more than one purpose. The main targets for most interventions were caregivers and community members, with few

A Research on Enterprise Patent Protection and Innovation Strategy

Institute of Scientific and Technical Information of China (English)

Zeng Sumei

2017-01-01

In the 21st century, high-tech serves as the foundation of competitiveness for the whole world, at the same time, intellectual property, especially the patent has become an effective means for an enterprise to participate in the international competition, and intellectual property is also the key strategic resource to gain competitive advantage. In effect, the competition amongst enterprises is mainly concerning the competition of patent technology. Those enterprises with a large number of high level professional powers gain the initiative edge of survival. Therefore, it is vital for the enterprise to adopt the patent protection and innovation strategy, so as to elevate the survival ability and competitiveness of an enterprise.

OECD Reviews of Regional Innovation

DEFF Research Database (Denmark)

Maguire, Karen; Marsan, Giulia Ajmone; Nauwelaers, Claire

This book examines regional innovation in central and southern Denmark, looking at its role in the economy, its governance and policy context and regional strategies for innovation driven growth.......This book examines regional innovation in central and southern Denmark, looking at its role in the economy, its governance and policy context and regional strategies for innovation driven growth....

My face, a window to communication: using creative design in learning.

Science.gov (United States)

Emmanuel, Elizabeth; Collins, Diane; Carey, Melissa

2010-11-01

Creative art as part of assessment in nursing is a powerful alternative to traditional methods of promoting engagement for students who have different learning styles, and who value engagement in creative activities. This paper describes an innovative assessment approach for first year nursing students which addressed the development of a beginning knowledge base in therapeutic communication as well as critical thinking and writing skills. Each student was asked to design a wearable mask to display an abstract interpretation of the therapeutic communication skills required as a nursing student, followed by a discussion about therapeutic nursing communication. Results from an evaluation of the assessment are described using Bigg's (1995) structure of observed learning outcome (SOLO) taxonomy. Seventy percent of students (n=35) found the new assessment to be an effective learning strategy. As a creative exercise, 82% (n=41) found the assessment to have engaged them at a personal level. More effort is needed for innovative assessment strategies to promote student engagement. Use of a creative assessment approach that incorporates art creation shows much promise in bridging the gap from a superficial understanding of concepts to an understanding characterised by deeper learning. Copyright © 2010 Elsevier Ltd. All rights reserved.

Managing innovation complexity: About the co-existence of innovation types

OpenAIRE

Pohlmann, Philipp Adrian

2014-01-01

The purpose of this study is to contribute to the changing innovation management literature by providing an overview of different innovation types and organizational complexity factors. Aiming at a better understanding of effective innovation management, innovation and complexity are related to the formulation of an innovation strategy and interaction between different innovation types is further explored. The chosen approach in this study is to review the existing literature on different inn...

Decreasing nitrate-N loads to coastal ecosystems with innovative drainage management strategies in agricultural landscapes: An experimental approach

Science.gov (United States)

Controlled drainage in agricultural ditches contributes to a drainage management strategy with potential environmental and production benefits. Innovative drainage strategies including spatially orientated low-grade weirs show promise to significantly improve nutrient (e.g. nitrate-N) reductions by...

Strategies used by nurses, academics and students to overcome intercultural communication challenges.

Science.gov (United States)

Henderson, Saras; Barker, Michelle; Mak, Anita

2016-01-01

Nurse clinicians and academics need to understand intercultural communication challenges to improve their communication skills and better support students' learning. Gaps exist in the literature regarding intercultural communication resources for students, academics and clinicians. The aim of this study was to explore the experiences of clinical nurses, nurse academics, and student nurses regarding intercultural communication challenges. Data were collected using focus group interviews with nineteen clinical facilitators (nurses who supervise nursing students in clinical practice), five clinical nurses, and ten nursing students. Seven nurse academics were interviewed via telephone. The purposive sample was drawn from a tertiary hospital and a university in Australia. Participants were invited to discuss challenging intercultural scenarios they had experienced including strategies they used to overcome such challenges. Using qualitative content analysis data were analysed resulting in four categories which were: 1) prejudice based on cultural diversity; 2) unfamiliarity with cultural boundaries; 3) stereotyping cultural behaviours; and 4) difficulty understanding English. Strategies participants used to mitigate challenges included resorting to cultural validation through alliance building, proactively seeking clarification, and acquiring cultural awareness knowledge. This study highlights intercultural challenges students, clinicians and academics face and signpost the way forward with useful strategies to better inform nurse education. Copyright © 2015 Elsevier Ltd. All rights reserved.

Communicating novel and conventional scientific metaphors

DEFF Research Database (Denmark)

Knudsen, Sanne

2005-01-01

. But we still need empirical studies of the career of metaphors in scientific discourse and of the communicative strategies identifying a given metaphor as either novel or conventional. This paper presents a case study of the discursive development of the metaphor of "the genetic code" from......Metaphors are more popular than ever in the study of scientific reasoning and culture because of their innovative and generative powers. It is assumed, that novel scientific metaphors become more clear and well-defined, as they become more established and conventional within the relevant discourses...... the introduction of the metaphor to it was established as an entire network of interrelated conventional metaphors. Not only do the strategies in communicating the metaphor change as the metaphor becomes more established within the discourse, but the genres in which the metaphor is developed and interpreted...

Conceptualizing innovation capabilities: A contingency perspective

Directory of Open Access Journals (Sweden)

Tor Helge Aas

2017-01-01

Full Text Available Empirical research has confirmed that a positive relationship exists between the implementation of innovation activities and the future performance of organizations. Firms utilize resources and capabilities to develop innovations in the form of new products, services or processes. Some firms prove to be better at reproducing innovation success than others, and the capacity to do so is referred to as innovation capability. However, the term innovation capability is ambiguously treated in extant literature. There are several different definitions of the concept and the distinction between innovation capabilities and other types of capabilities, such as dynamic capabilities, is neither explicitly stated, nor is the relationship between the concept and other resource- and capability-based concepts within strategy theory established. Although innovation is increasingly identified as crucial for a firm’s sustainable competitiveness in contemporary volatile and complex markets, the strategy-innovation link is underdeveloped in extant research. To overcome this challenge this paper raises the following research question: What type of innovation capabilities are required to innovate successfully? Due to the status of the extant research, we chose a conceptual research design to answer our research question and the paper contributes with a conceptual framework to discuss what innovation capabilities firms need to reproduce innovation success. Based on careful examination of current literature on innovation capability specifically, and the strategy-innovation link in general, we suggest that innovation capability must be viewed along two dimensions – innovation novelty and market characteristics. This framework enables the identification of four different contexts for innovation capabilities in a two-bytwo matrix. We discuss the types of innovation capabilities necessary within the four different contexts. This novel framework contributes to the

Developing tools and strategies for communicating climate change

Science.gov (United States)

Bader, D.; Yam, E. M.; Perkins, L.

2011-12-01

Research indicates that the public views zoos and aquariums as reliable and trusted sources for information on conservation. Additionally, visiting zoos and aquariums helps people reconsider their connections to conservation issues and solutions. The Aquarium of the Pacific, an AZA-accredited institution that serves the most ethnically diverse population of all aquariums in the nation, is using exhibit space, technology, public programming, and staff professional development to present a model for how aquariums can promote climate literacy. Our newest galleries and programs are designed to immerse our visitors in experiences that connect our live animal collection to larger themes on ocean change. The Aquarium is supporting our new programming with a multifaceted staff professional development that exposes our interpretive staff to current climate science and researchers as well as current social science on public perception of climate science. Our staff also leads workshops for scientists; these sessions allow us to examine learning theory and develop tools to communicate science and controversial subjects effectively. Through our partnerships in the science, social science, and informal science education communities, we are working to innovate and develop best practices in climate communication.

Specific factors influencing information system/information and communication technology sourcing strategies in healthcare facilities.

Science.gov (United States)

Potančok, Martin; Voříšek, Jiří

2016-09-01

Healthcare facilities use a number of information system/information and communication technologies. Each healthcare facility faces a need to choose sourcing strategies most suitable to ensure provision of information system/information and communication technology services, processes and resources. Currently, it is possible to observe an expansion of sourcing possibilities in healthcare informatics, which creates new requirements for sourcing strategies. Thus, the aim of this article is to identify factors influencing information system/information and communication technology sourcing strategies in healthcare facilities. The identification was based on qualitative research, namely, a case study. This study provides a set of internal and external factors with their impact levels. The findings also show that not enough attention is paid to these factors during decision-making. © The Author(s) 2015.

Innovative Simulation Strategies in Education

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Michelle Aebersold

2012-01-01

Full Text Available The use of simulation in the undergraduate nursing curriculum is gaining popularity and is becoming a foundation of many nursing programs. The purpose of this paper is to highlight a new simulation teaching strategy, virtual reality (VR simulation, which capitalizes on the technological skills of the new generation student. This small-scale pilot study focused on improving interpersonal skills in senior level nursing students using VR simulation. In this study, a repeated-measure design was used to evaluate the effectiveness of VR simulation on improving student’s performance over a series of two VR scenarios. Using the Emergency Medicine Crisis Resource Management (EMCRM tool, student performance was evaluated. Overall, the total EMCRM score improved but not significantly. The subscale areas of communication (P=.047, 95% CI:−1.06,−.007 and professional behavior (P=.003, 95% CI:−1.12,−.303 did show a significant improvement between the two scenario exposures. Findings from this study show the potential for virtual reality simulations to have an impact on nursing student performance.

Building Comprehensive Strategies for Obstetric Safety: Simulation Drills and Communication.

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Austin, Naola; Goldhaber-Fiebert, Sara; Daniels, Kay; Arafeh, Julie; Grenon, Veronique; Welle, Dana; Lipman, Steven

2016-11-01

As pioneers in the field of patient safety, anesthesiologists are uniquely suited to help develop and implement safety strategies to minimize preventable harm on the labor and delivery unit. Most existing obstetric safety strategies are not comprehensive, lack input from anesthesiologists, are designed with a relatively narrow focus, or lack implementation details to allow customization for different units. This article attempts to address these gaps and build more comprehensive strategies by discussing the available evidence and multidisciplinary authors' local experience with obstetric simulation drills and optimization of team communication.

The Meaning of Visual Thinking Strategies for Nursing Students

Science.gov (United States)

Moorman, Margaret M.

2013-01-01

Nurse educators are called upon to provide creative, innovative experiences for students in order to prepare nurses to work in complex healthcare settings. As part of this preparation, teaching observational and communication skills is critical for nurses and can directly affect patient outcomes. Visual thinking strategies (VTS) are a teaching…

Time to Innovate: Reflections and Recommendations on Time Management for Innovation Managers

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Robert J. Crawhall

2013-09-01

Full Text Available Effective time management is a critical success factor for most projects; however, it is particularly challenging for projects involving substantial innovation. For most projects, time (i.e., the schedule becomes a management "red flag" that signals when something goes wrong or gets out of control. The challenge for projects involving significant innovation is that one or more critical activities may be of an unknown duration or involve factors outside the normal design process and require "red flagging" from the outset. Managers of innovation projects have to distinguish between those activities or work packets that are a part of “business as usual” and those that involve innovation. They must identify and quantify the schedule risks and develop strategies to mitigate them. For example, one strategy to manage time-related risk is to decouple the innovation value as perceived by the customer (innovation output from the technology innovation that is needed to deliver the product value in a cost-effective manner (innovation input. This strategy should take into account the likely consequences of longer-than-anticipated innovation time. Two common risks associated with poor time management for innovation are running out of financial runway to reach sustainable revenue and missing a critical market window. In this article, the author reflects on almost 30 years of experience in the Canadian innovation system across several industry sectors and provides some practical recommendations on time management for innovation managers.