WorldWideScience

Sample records for increased awareness market

  1. Social Media Marketing to Increase Brand Awareness

    Directory of Open Access Journals (Sweden)

    Monica Bîja

    2014-12-01

    Full Text Available Social networks are becoming more and more widespread and they are literally conquering the World Wide Web. Facebook has managed to arrive even in poor and remote territories which apparently have nothing to do with our always on the move modern world. However, only on the African continent there are more than 100 million active Facebook users who represent 50% of the African population having access to Internet. Thus, it would be huge marketing mistake for businesses not to take into consideration this opportunity to get in touch with prospective customers (Neti, 2011. Social media is hot and has turned into a “must” for businesses looking for brand awareness. Therefore, the techniques used to attract customers by means of social networks have gained quite a high degree of sophistry (Neti, 2011. In an age in which the average internet user accesses his/her social network account at least fourteen times a day, companies cannot afford to be absent from this medium. The aim of the present paper is to present the concept and characteristics of social media and how it can be used in order to increase brand awareness.

  2. Cause marketing for tissue and organ donation to increase public awareness

    International Nuclear Information System (INIS)

    Strong, M.; Neely, D.; Warnack, K.; Willits, M.; Yriondo, L.

    1999-01-01

    Today the science of marketing is being applied more and more to increase the rate of tissue and organ donation in the United States. To benefit from the proven tools and techniques of successful marketing in the for-profit world transplantation agencies across the country are turning to integrated marketing communications strategies and strategic partnerships to help achieve their goals.The methods used in cause marketing include: Establishing clear and measurable outcomes and goals; building a marketing plan and timeline to achieve the goals; gathering resources (funding, personnel, organizations, partnerships) to execute the plan, implementation, and measurement of outcomes. This session will review the Tissue and Organ Donation campaign implemented in the Northwest and will touch on the national awareness program developed by United Network for Organ Sharing (UNOS) in the United States. Segments of the Northwest's integrated campaign will include market segmentation strategies and targeted marketing, campaign development, public service advertising and public education campaigns. Media utilized include print, bus signs and billboards, broadcast (radio and TV), video and the internet. Strategies include public service advertising, paid advertising through sponsorships, direct mail, workshops and public speaking. The success of traditional product marketing can be achieved in cause marketing with a long-term, focused public education campaign. The potential benefit to the international community warrants exploration of similar strategies to overcome cultural resistance to life saving transplantation

  3. Increasing Brand Awareness for a Born Global Through Social Media Marketing

    OpenAIRE

    Amblard, Johanna

    2016-01-01

    Increasing the brand awareness and recognition among the consumers is one of the most important steps for a start-up, operating in the global business environment, where the competition is intense and risks are high. The lack of funds, personnel, experience, knowledge and managerial skills in the international business environment however limits the company’s choices in terms of strategies chosen. Especially the lack of funds has a direct impact on the marketing strategy chosen through which ...

  4. Increasing Brand Awareness Trough Utilization Of Social Media And Expansion Of Relevant Market Channels

    OpenAIRE

    Nummelin, Aura

    2014-01-01

    The purpose of this thesis is to suggest ways to increase and develop the brand image of A. Ahlström Real Estate Ltd. The plan involves more effort put on B2B events, adding new service concepts, highlighting social media as a marketing tool and creating a new sales strategy for foreign customers. The goal is not to create a brand, but rather enhance and develop the already existing one. By implementing a variety of social media channels into their marketing strategy A. Ahlström Real...

  5. "The Heart Truth:" Using the Power of Branding and Social Marketing to Increase Awareness of Heart Disease in Women.

    Science.gov (United States)

    Long, Terry; Taubenheim, Ann; Wayman, Jennifer; Temple, Sarah; Ruoff, Beth

    2008-03-01

    In September 2002, the National Heart, Lung, and Blood Institute launched The Heart Truth, the first federally-sponsored national campaign aimed at increasing awareness among women about their risk of heart disease. A traditional social marketing approach, including an extensive formative research phase, was used to plan, implement, and evaluate the campaign. With the creation of the Red Dress as the national symbol for women and heart disease awareness, the campaign integrated a branding strategy into its social marketing framework. The aim was to develop and promote a women's heart disease brand that would create a strong emotional connection with women. The Red Dress brand has had a powerful appeal to a wide diversity of women and has given momentum to the campaign's three-part implementation strategy of partnership development, media relations, and community action. In addition to generating its own substantial programming, The Heart Truth became a catalyst for a host of other national and local educational initiatives, both large and small. By the campaign's fifth anniversary, surveys showed that women were increasingly aware of heart disease as their leading cause of death and that the rise in awareness was associated with increased action to reduce heart disease risk.

  6. Evaluation of a social marketing campaign to increase awareness of immunizations for urban low-income children.

    Science.gov (United States)

    Ngui, Emmanuel M; Hamilton, Chelsea; Nugent, Melodee; Simpson, Pippa; Willis, Earnestine

    2015-02-01

    To assess community awareness of childhood immunizations and intent to immunize children after a social marketing immunization campaign. We used 2 interviewer-assisted street-intercept surveys to evaluate awareness of childhood immunizations and intent to immunize low-income children. The "Take Control! Immunize" social marketing campaign was developed using a community-based participatory research approach and used billboards, flyers, and various "walking billboard" (eg, backpacks, pens) to deliver immunization messages in the community settings. Over 85% of community members recalled the "Take Control! Immunize" message. Almost half of those who saw the immunization message indicated that the message motivated them to act, including getting their children immunized or calling their physician to inquire about their children's immunizations status. All respondents indicated that immunizations were important for children and that they were likely or very likely to immunize their children. Respondents who reported that "Take Control!" messages motivated them to act in the first intercept survey were significantly more likely than those in the second intercept to report being likely or very likely to immunize their children. Culturally appropriate social marketing immunization messages in targeted urban settings can increase parental awareness and behavioral intention to immunize children.

  7. Evaluation of a Social Marketing Campaign to Increase Awareness of Immunizations for Urban Low-Income Children

    Science.gov (United States)

    Ngui, Emmanuel M.; Hamilton, Chelsea; Nugent, Melodee; Simpson, Pippa; Willis, Earnestine

    2015-01-01

    Objective To assess community awareness of childhood immunizations and intent to immunize children after a social marketing immunization campaign. Methods We used 2 interviewer-assisted street-intercept surveys to evaluate awareness of childhood immunizations and intent to immunize low-income children. The “Take Control! Immunize” social marketing campaign was developed using a community-based participatory research approach and used billboards, flyers, and various “walking billboard” (eg, backpacks, pens) to deliver immunization messages in the community settings. Results Over 85% of community members recalled the “Take Control! Immunize” message. Almost half of those who saw the immunization message indicated that the message motivated them to act, including getting their children immunized or calling their physician to inquire about their children's immunizations status. All respondents indicated that immunizations were important for children and that they were likely or very likely to immunize their children. Respondents who reported that “Take Control!” messages motivated them to act in the first intercept survey were significantly more likely than those in the second intercept to report being likely or very likely to immunize their children. Conclusion Culturally appropriate social marketing immunization messages in targeted urban settings can increase parental awareness and behavioral intention to immunize children. PMID:25845130

  8. Night market contact lens-related corneal ulcer: Should we increase public awareness?

    Directory of Open Access Journals (Sweden)

    Umi Kalthum Md Noh

    2015-07-01

    Full Text Available A 21-year-old Malay woman presented with a 4-day history of left eye progressive painful blurring of vision due to cosmetic CL wear. She had always bought her CLs from a night market and disposed it after every 3–4 months. She had a very poor CL hygiene regime and continuously wore the lenses for more than 8 hours daily. Prior to the presentation, she had been using a combination of steroid and antibiotic eye drop as prescribed by a general practitioner whom she had consulted earlier for similar complaints of eye redness and pain associated with reduced vision. Her condition and vision deteriorated after 2 days of medication instillation.

  9. Jumpin’ Jacks: Social Marketing Campaign Aimed to Increase Awareness of Healthful Behavior in South Dakota Fourth Grade Students

    Directory of Open Access Journals (Sweden)

    Megan N. Olesen

    2016-06-01

    Full Text Available This study investigated the influence of utilizing a collegiate mascot as a marketing tool for the promotion of fruit and vegetable intake and physical activity among 4th grade students. The program utilized service learning and formative research for the development of a social marketing campaign comprised of nutrition education and brand marketing. A pre-test/post-test design was used to measure fruit and vegetable intake and physical activity in participants in intervention and control schools. Awareness and understanding of the campaign was assessed post-intervention. There were no changes in fruit and vegetable intake or physical activity. However, 91% of the intervention students were able to correctly report understanding of the campaign messages, and approximately one-third of the participants were able to recall the campaign without any prompts. Results demonstrated how a social marketing campaign can utilize branding techniques to bring about awareness, which is an essential step in initiating behavior change.

  10. In-store marketing of inexpensive foods with good nutritional quality in disadvantaged neighborhoods: increased awareness, understanding, and purchasing.

    Science.gov (United States)

    Gamburzew, Axel; Darcel, Nicolas; Gazan, Rozenn; Dubois, Christophe; Maillot, Matthieu; Tomé, Daniel; Raffin, Sandrine; Darmon, Nicole

    2016-09-27

    Consumers often do not understand nutrition labels or do not perceive their usefulness. In addition, price can be a barrier to healthy food choices, especially for socio-economically disadvantaged individuals. A 6-month intervention combined shelf labeling and marketing strategies (signage, prime placement, taste testing) to draw attention to inexpensive foods with good nutritional quality in two stores located in a disadvantaged neighborhood in Marseille (France). The inexpensive foods with good nutritional quality were identified based on their nutrient profile and their price. Their contribution to customers' spending on food was assessed in the two intervention stores and in two control stores during the intervention, as well as in the year preceding the intervention (n = 6625). Exit survey (n = 259) and in-depth survey (n = 116) were used to assess customers' awareness of and perceived usefulness of the program, knowledge of nutrition, understanding of the labeling system, as well as placement-, taste- and preparation-related attractiveness of promoted products. Matched purchasing data were used to assess the contribution of promoted products to total food spending for each customer who participated in the in-depth survey. The contribution of inexpensive foods with good nutritional quality to customers' total food spending increased between 2013 and 2014 for both the control stores and the intervention stores. This increase was significantly higher in the intervention stores than in the control stores for fruits and vegetables (p = 0.001) and for starches (p = 0.011). The exit survey revealed that 31 % of customers had seen the intervention materials; this percentage increased significantly at the end of the intervention (p customers who had seen the intervention materials scored significantly higher on quizzes assessing nutrition knowledge (p < 0.001) and understanding of the labeling system (p = 0.024). A social marketing

  11. Evaluation of a multifaceted social marketing campaign to increase awareness of and screening for oral cancer in African Americans.

    Science.gov (United States)

    Jedele, J M; Ismail, A I

    2010-08-01

    A 2-year social marketing media campaign and community education activities were organized to promote screening for oral cancer in a high-risk population in Detroit/Wayne County, Michigan. Long-term goals of the campaign were to reduce the oral cancer death rate, increase the proportion of oral cancers detected at an early stage, and increase the proportion of adults who report having been screened. The intermediate goals of the campaign were to increase awareness of oral cancer and of oral cancer screening. This article presents outcomes related to the intermediate goals of the campaign. The intermediate goals of the campaign were assessed by the number of calls to a toll-free hotline, which media venues led to calls, number of screenings conducted by the free screening clinic, number of precancers and cancers detected, and the number of sessions conducted, organizations involved, and persons participating in the community education program. The costs per screened case and cancers detected were also evaluated. The media campaign promoted screening using billboards, radio and newspaper ads, and a toll-free hotline. Culturally relevant messages were developed collaboratively with focus groups representing the target audience. Billboards were placed in highly visible locations around Detroit, Michigan. Sixty-second messages on the impact of oral cancer and that screening is 'painless and free' were aired on radio stations popular with the target audience. Ads displaying the hotline were placed in two local newspapers. Callers to the hotline were scheduled for a free screening with a clinic operated by the project. Referral to an oral surgeon was scheduled if a suspicious lesion was found. Free education sessions were also conducted with community-based organizations. Costs associated with the campaign and hotline were totaled, and the cost per screening and cancer detected were calculated. During the campaign, 1327 radio spots aired; 42 billboards were displayed; two

  12. Marketing Communication dan Brand Awareness

    OpenAIRE

    Dominikus Tulasi

    2012-01-01

    The primary objective of marketing communications is to enhance brand equity as the means of moving customers to take favorable actions towards the brand—that is, trying it, repeat purchasing it and, ideally, becoming loyal towards the brand. Virtually, enhancing equity and affecting customer behavior depends on the effective use of all the marketing-mix elements. While, brand awareness relates to whether a brand name comes to mind when consumers think about a particular product category, and...

  13. Financial analysis as a marketing tool in the process of awareness increase in the area of renewable energy sources

    Directory of Open Access Journals (Sweden)

    Marcela Taušová

    2007-04-01

    Full Text Available Alternative sources of energy represent a great area of progress nowadays. The trend of the 21. century is energetically demanding with an increaming tendency to use fossil fuels, sources of which are however limited. The article will deal with an inevitability of the use of marketing tools with the aim to increase the share of these energetical resources on the Slovak market. The result will be obtaining of some financial advantage for future users on one side and the increase of volume of sales for vendors on the other side.

  14. “The Heart Truth:” Using the Power of Branding and Social Marketing to Increase Awareness of Heart Disease in Women

    Science.gov (United States)

    Long, Terry; Taubenheim, Ann; Wayman, Jennifer; Temple, Sarah; Ruoff, Beth

    2008-01-01

    In September 2002, the National Heart, Lung, and Blood Institute launched The Heart Truth, the first federally-sponsored national campaign aimed at increasing awareness among women about their risk of heart disease. A traditional social marketing approach, including an extensive formative research phase, was used to plan, implement, and evaluate the campaign. With the creation of the Red Dress as the national symbol for women and heart disease awareness, the campaign integrated a branding strategy into its social marketing framework. The aim was to develop and promote a women's heart disease brand that would create a strong emotional connection with women. The Red Dress brand has had a powerful appeal to a wide diversity of women and has given momentum to the campaign's three-part implementation strategy of partnership development, media relations, and community action. In addition to generating its own substantial programming, The Heart Truth became a catalyst for a host of other national and local educational initiatives, both large and small. By the campaign's fifth anniversary, surveys showed that women were increasingly aware of heart disease as their leading cause of death and that the rise in awareness was associated with increased action to reduce heart disease risk. PMID:19122892

  15. Image gently, step lightly: increasing radiation dose awareness in pediatric interventions through an international social marketing campaign.

    Science.gov (United States)

    Sidhu, Manrita K; Goske, Marilyn J; Coley, Brian J; Connolly, Bairbre; Racadio, John; Yoshizumi, Terry T; Utley, Tara; Strauss, Keith J

    2009-09-01

    In the past several decades, advances in imaging and interventional techniques have been accompanied by an increase in medical radiation dose to the public. Radiation exposure is even more important in children, who are more sensitive to radiation and have a longer lifespan during which effects may manifest. To address radiation safety in pediatric computed tomography, in 2008 the Alliance for Radiation Safety in Pediatric Imaging launched an international social marketing campaign entitled Image Gently. This article describes the next phase of the Image Gently campaign, entitled Step Lightly, which focuses on radiation safety in pediatric interventional radiology.

  16. The Impact of Brand Awareness on Companies` Marketing Strategies

    OpenAIRE

    Alexandra Zaif

    2016-01-01

    Within this paper,we will try to emphasize the importance of brand awareness and its significant role in brand-building,discussing how companies implementing brand-awareness marketing strategies will have a substantial role in creating brand image,strenghten brand equity and increase profitability . Firstly,we will conduct an empirical research based on previous published literature concerning brand awareness and will discuss the effectiveness of marketing strategies that incorporate ...

  17. Applying the theory of social marketing for environmental campaign: : Fostering waste separation and recycling in the city of Altea by increasing environmental awareness and influencing behavioural change.

    OpenAIRE

    Puumala, Ilkka

    2012-01-01

    This paper is a research performed for finding solutions to increase the amount of waste separation and recycling in the city of Altea. The paper presents the main characteristics that differentiate social marketing from the traditional business marketing most important being the attributes of the product and its cost. They are presented the among the relevant theories for understanding what social marketing is. The implementation of the theory is supported by reviewing relevan...

  18. Charcot's osteoarthropathy: An increased awareness of this ...

    African Journals Online (AJOL)

    Charcot's osteoarthropathy: An increased awareness of this condition may help in enabling an earlier diagnosis, instituting appropriate treatment, and preventing severe deformity and disability. T Johnson ...

  19. The Impact of Brand Awareness on Companies` Marketing Strategies

    Directory of Open Access Journals (Sweden)

    Alexandra Zaif

    2016-07-01

    Full Text Available Within this paper,we will try to emphasize the importance of brand awareness and its significant role in brand-building,discussing how companies implementing brand-awareness marketing strategies will have a substantial role in creating brand image,strenghten brand equity and increase profitability . Firstly,we will conduct an empirical research based on previous published literature concerning brand awareness and will discuss the effectiveness of marketing strategies that incorporate in their objectives brand awareness increase,acknowledging its impact on significant factors such as brand image ,sales increase,influencing customer behaviour and other important equity-related aspects.We will try to corroborate our statements by referring to a marketing strategy designed to enhance brand awareness and stimulate other brand-equity dimensions (brand association,brand loyalty,etc.,as well as generate higher sales revenues , namely sponsorship and we will discuss a particular category,respectively sponsorship in the sports industry.The study case wil be concluded with an example of a succesfull partnership involving a sponsorship agreement between a reputable multinational food and beverage corporation,PepsiCo(known for famous products such as Pepsi soft drinks and foods such as Lay`s Chips and one of the most important events expected by football enthusiasts around the world,the UEFA Champions` League annual tournament.

  20. Social Media Marketing Plan for Printr : What are the effective ways of engaging with people on social media and improving online presence of Printr to increase its brand awareness?

    OpenAIRE

    Belaya, Yanina

    2016-01-01

    This bachelor thesis was conducted for a startup company Printr with its headquarters in Amsterdam, striving to turn the often complicated process of 3D printing into an easy and enjoyable experience by creating hardware and software that control a 3D printer. The ultimate objective of this paper was to help the case company design a social media marketing strategy and increase its brand awareness by deter-mining the effective ways of engaging with people on social media and improving its...

  1. Analysis of Brand Awareness and Guerrilla Marketing In Iranian SME

    Directory of Open Access Journals (Sweden)

    Ali Mokhtari Mughari

    2011-03-01

    Full Text Available This research aims at analyzing and investigation of role of brand and guerrilla marketing in keeping and increasing purchasing portfolio of customer in Iran‟s SME and in this respect three hypothesizes are developed. For doing of this research after exploration of models and approaches in brand questionnaire and guerrilla marketing were used for customers of company. The conceptual model based on primary and sub hypothesizes were designed. For gathering data, two questionnaires were used for integration of guerrilla marketing and brand awareness. The research hypotheses were tested by correlation test, all the hypotheses were verified. The sequences of priorities in brand awareness were marketing budget, perceived quality of main product of one brand, perceived proportion of main product of one brand. There was a significant relationship between guerrilla marketing and brand awareness in Iran's SME. Also it was concluded that substitution capability of main product of one brand with mean of 1.73, perceived proportion of main product of one brand by mean of 2.04, marketing budget item by mean of 2.99 and, perceived quality of main product of one brand with mean of 3.10 were first to fourth priority respectively.

  2. Space Situational Awareness using Market Based Agents

    Science.gov (United States)

    Sullivan, C.; Pier, E.; Gregory, S.; Bush, M.

    2012-09-01

    Space surveillance for the DoD is not limited to the Space Surveillance Network (SSN). Other DoD-owned assets have some existing capabilities for tasking but have no systematic way to work collaboratively with the SSN. These are run by diverse organizations including the Services, other defense and intelligence agencies and national laboratories. Beyond these organizations, academic and commercial entities have systems that possess SSA capability. Most all of these assets have some level of connectivity, security, and potential autonomy. Exploiting them in a mutually beneficial structure could provide a more comprehensive, efficient and cost effective solution for SSA. The collection of all potential assets, providers and consumers of SSA data comprises a market which is functionally illiquid. The development of a dynamic marketplace for SSA data could enable would-be providers the opportunity to sell data to SSA consumers for monetary or incentive based compensation. A well-conceived market architecture could drive down SSA data costs through increased supply and improve efficiency through increased competition. Oceanit will investigate market and market agent architectures, protocols, standards, and incentives toward producing high-volume/low-cost SSA.

  3. Comparison of Sellers's Awareness to Environmental Hygiene of Market Bulak, Market Klender and Market Rawamangun, East Jakarta

    Science.gov (United States)

    Maulidya, Hasana P.

    2018-02-01

    This research is motivated by the difference of market hygiene condition, where the market hygiene level is influenced by the environment around the market. In general, markets located near densely populated housing tend to be overlooked, while markets near elite housing tend to be clean. This condition is also influenced by marketers' awareness of market hygiene. If the market is near the elite neighbourhood, the level of awareness of sellers on cleanliness will be high. If the market is located in a densely populated area, sellers generally do not pay attention to cleanliness. The purpose of this research is to know the sellers's awareness of environmental cleanliness of Market Bulak, Klender Market and Rawamangun Market. Respondents in this study are sellers and buyers who make transactions in these 3 markets. This type of research is descriptive analysis with the method of observation and interview to 10 sellers in each market. Seller hygiene awareness are poor.

  4. An internal marketing and brand awareness perspective in a service

    African Journals Online (AJOL)

    approach, network and systems complexity is recognised (Gummesson et al. 2010 ... the internal marketing elements need to have a relationship with brand awareness .... implemented effectively, customers have a satisfactory experience, and ...

  5. Increasing tsunami risk awareness via mobile application

    Science.gov (United States)

    Leelawat, N.; Suppasri, A.; Latcharote, P.; Imamura, F.; Abe, Y.; Sugiyasu, K.

    2017-02-01

    In the information and communication technology era, smartphones have become a necessity. With the capacity and availability of smart technologies, a number of benefits are possible. As a result, designing a mobile application to increase tsunami awareness has been proposed, and a prototype has been designed and developed. The application uses data from the 2011 Great East Japan Tsunami. Based on the current location determined by a GPS function matched with the nearest point extracted from the detailed mesh data of that earlier disaster, the application generates the inundation depth at the user’s location. Thus, not only local people but also tourists visiting the affected areas can understand the risks involved. Application testing has been conducted in an evacuation experiment involving both Japanese and foreign students. The proposed application can be used as a supplementary information tool in tsunami evacuation drills. It also supports the idea of smart tourism: when people realize their risks, they possess risk awareness and hence can reduce their risks. This application can also be considered a contribution to disaster knowledge and technology, as well as to the lessons learned from the practical outcome.

  6. Effect of internet marketing, increase customer hotels in Kermanshah city

    OpenAIRE

    A. Zarrabi; K. Nazari; P. Akbari

    2014-01-01

    Today, Internet marketing and advertising is an important channel. The tourism and hospitality industry associated with it, has a good position to exploit the potential of the Internet. The study also aimed to consider the application of research methods, descriptive survey - analysis, to examine the impact of Internet marketing on hotel clients in Kermanshah city has increased. Results indicate that, of the three options awareness, provide quick service and attitude can increase customer acq...

  7. FESTIVE FOOD BRANDS AWARENESS AMONG YOUNG PEOPLE ON ROMANIAN MARKET

    Directory of Open Access Journals (Sweden)

    Laura Catalina Timiras

    2016-12-01

    Full Text Available In this paper are presented some of the results obtained through an exploratory research carried out in the month of April 2016 on a sample of 100 students from the Vasile Alecsandri University of Bacau, referring to awareness of festive food brands on the Romanian market. Festive products have special sensory properties designed to especially satisfy gastronomic indulgence and not nutritional needs of individuals. Thus, we studied a number of categories covering mainly food products for the pleasure of eating, namely: confectionery, coffee, tea, chips and snacks, soft drinks and alcoholic beverages. Thus there are shown brands that enjoy the highest spontaneous awareness in the investigated sample, young people undergoing investigation being asked to indicate the top 3 brands that come to mind for various product categories investigated. The study shows both the brands which enjoy the highest top of mind awareness and those brands which were nominated by most respondents among the top three of which they remember.

  8. Direct and Indirect Effects of Marketing Effort on Brand Awareness and Brand Image.

    OpenAIRE

    Villarejo Ramos, Ángel Francisco; Rondán Cataluña, Francisco Javier; Sánchez Franco, Manuel Jesús

    2008-01-01

    The marketing effort orientated to towards strengthening the brand means to increase the degree of knowledge of the brand name. In this paper we want to show the relationship between brand awareness and brand image. Starting out from a theoretical review, we set out a model of direct and indirect effects of the marketing effort-as the brand's antecedents-on brand awareness and brand image. Via the empirical support used, a questionnaire of a sample of consumers, we try to find out how the mar...

  9. Increasing Social Media Engagement through a Digital Marketing Plan. Case: Plootu

    OpenAIRE

    Koskinen, Saku

    2016-01-01

    The importance of mastering digital marketing in companies’ marketing mix is increasing and expertise in the field is still developing. Digital marketing provides tools to facilitate more targeted and cost-efficient marketing. Not only can marketing teams reach customers all over the world but they can also communicate, interact and engage with them. The objective of this project-based thesis was to increase social media engagement, brand awareness and reach new audiences in social media ...

  10. HOW PINK ARE YOU? : Creating Awareness of the Gay Market

    OpenAIRE

    Orlik, Inez

    2012-01-01

    The objective of the thesis was to gather information on as well as draw attention to the Gay Market among representatives connected to the tourism business who met during the international fair Matka Expo 2012 held in the Helsinki Exposition and Convention Centre. The aim was to seek to improve the future situation on this particular niche market through increased interest and knowledge, which would lead to better understanding, cooperation and prejudice release. The thesis was aimed to make...

  11. Analysis of Brand Awareness and Guerrilla Marketing In Iranian SME

    OpenAIRE

    Ali Mokhtari Mughari

    2011-01-01

    This research aims at analyzing and investigation of role of brand and guerrilla marketing in keeping and increasing purchasing portfolio of customer in Iran‟s SME and in this respect three hypothesizes are developed. For doing of this research after exploration of models and approaches in brand questionnaire and guerrilla marketing were used for customers of company. The conceptual model based on primary and sub hypothesizes were designed. For gathering data, two questionnaires were used for...

  12. All-Round Marketing Increases Hospital Popularity.

    Science.gov (United States)

    Ziqi, Tao

    2015-06-01

    Xuzhou Center Hospital is in a competing medical market in Xuzhou city. This hospital has been dedicating to improve the medical skills and provide professional and individualized service to the patients in order to improve the patient's experience and increase the patient's satisfaction. On the other side, this hospital has provided an all-round marketing campaign to build up the social influence and public reputation through public-praise marketing, web marketing, media marketing, and scholar marketing. Besides, this hospital has been cooperating with foreign medical institutions and inviting foreign medical specialists to academic communication. With the combined effects of improving medical service and all-round marketing, the hospital's economic performance has been enhanced significantly and laid a solid foundation for its ambition to become the first-class hospital in Huaihai Economic Zone.

  13. Comparing Canadian and American cybersecurity awareness levels: Educational strategies to increase public awareness

    Science.gov (United States)

    Hoggard, Amy

    Cybersecurity awareness is an important issue that affects everyone who uses a computer or a mobile device. Canada and the United States both recognize the value of mitigating cybersecurity risks in terms of national safety, economic stability and protection of their citizens. The research performed compared the levels of cybersecurity awareness in Canadian and American Internet users. Canadian and American users were equally aware of cybersecurity measures, but were not implementing best practices to keep themselves safe. The research suggested users needed to understand why a cybersecurity measure was important before being motivated to implement it. Educational strategies were reviewed in both Canada and the United States and it was determined that although there were significant resources available, they were not being utilized by both the educators and the public. In order to increase cybersecurity awareness levels, nations should focus on increasing the public's awareness by using various types of messaging, such as cartoons, in media. One possible consideration is a compulsory awareness model before accessing the Internet. Cybersecurity topics should be included in the curriculum for students at all levels of education and a focus on providing training and resources to teachers will help increase the cybersecurity knowledge of children and youth.

  14. Increasing awareness of gynaecological cancer symptoms: a GP perspective.

    Science.gov (United States)

    Evans, Ruth E C; Morris, Melanie; Sekhon, Mandeep; Buszewicz, Marta; Walter, Fiona M; Waller, Jo; Simon, Alice E

    2014-06-01

    In the UK there has been an effort, through the National Awareness and Early Diagnosis Initiative (NAEDI), to increase early stage diagnoses and ultimately cancer survival. Encouraging early symptom presentation through awareness-raising activities in primary care is one method to achieve this goal. Understanding GPs' views about this type of activity, however, is crucial prior to implementation. To describe GPs' attitudes to raising public awareness of gynaecological cancers, and their views about the potential impact on primary care services. An online survey with a convenience sample recruited from 1860 UK general practices. An invitation was emailed to GPs via practice managers and included a weblink to a draft education leaflet and an online survey about the impact of sending a leaflet giving information about symptoms associated with gynaecological cancers to all women on GPs' lists. Participants could offer additional free text comments which were coded using content analysis. A total of 621 GPs participated. Most (77%, 477) felt that raising awareness of cancers was important. Only half (50%, 308), however, indicated that they would distribute such a leaflet from their practice. Barriers to implementation included concerns about financial costs; emotional impact on patients; increased demand for appointments and diagnostic services, such as ultrasound. GPs were generally positive about an intervention to improve patients' awareness of gynaecological cancers, but had concerns about increasing rates of presentation. There is a need for research quantifying the benefits of earlier diagnosis against resource costs such as increased consultations, investigations, and referrals. © British Journal of General Practice 2014.

  15. Strategi Reputation Marketing untuk Mendapatkan Awareness Khalayak Radio (Studi Kasus: 97.5 Fm Motion Radio Jakarta

    Directory of Open Access Journals (Sweden)

    Anathasia Citra

    2013-04-01

    Full Text Available The research aims to know the implication of reputation marketing strategy in Broadcast Media Management, how the Reputation Marketing impacts the improvement of Audience awareness. This is a descriptive research using qualitative approach with the methodology of observant participatory. The result is that Reputation Marketing is essential to be conducted specially in new radio station to get attention of audiences. As the result, its increasing the awareness of the radio station and benefit for the radio station is because the increase of the numbers of advertisers.  

  16. Barriers to increased market-oriented activity

    DEFF Research Database (Denmark)

    Bisp, Søren

    1999-01-01

    and related activities still seem to attract relatively few resources is not answered by supplying another checklist or package of facilitators. Based on published conceptual writings and empirical studies this article makes an account of what the intra-organizational barriers may be to increased market......Most research on market orientation has dealt with assessing how market orientation behaviour is related to business performance. This work has established an intense market-oriented activity as significantly and positively related to business performance under most circumstances. In a maturing......-oriented activity. A framework of six generic domains is suggested: Organizational structure, human resource management, market-oriented activity competence, psychological climate, managers' personality characteristics, and individually held beliefs. A model is suggested inter-relating the domains....

  17. The hack attack - Increasing computer system awareness of vulnerability threats

    Science.gov (United States)

    Quann, John; Belford, Peter

    1987-01-01

    The paper discusses the issue of electronic vulnerability of computer based systems supporting NASA Goddard Space Flight Center (GSFC) by unauthorized users. To test the security of the system and increase security awareness, NYMA, Inc. employed computer 'hackers' to attempt to infiltrate the system(s) under controlled conditions. Penetration procedures, methods, and descriptions are detailed in the paper. The procedure increased the security consciousness of GSFC management to the electronic vulnerability of the system(s).

  18. Exploring Integrated Marketing Communications, Brand Awareness, and Brand Image in Hospitality Marketing: A Cross-Cultural Approach

    Directory of Open Access Journals (Sweden)

    Maja Šerić

    2016-12-01

    Full Text Available Purpose – The purpose of this paper is to assess customer perceptions of integration of marketing communications, brand awareness, and brand image in hospitality. Moreover, cross-cultural differences are considered when evaluating all the concepts, since national culture can have a considerable impact on customer behavior. Design/Methodology/Approach – After a literature review of the examined concepts, the results of an empirical study are presented and discussed. The empirical investigation was carried out by approaching 475 guests of upscale Croatian hotels. The SPSS software was employed for data analysis. Findings and implications – The results indicate that hotel guests assessed integrated marketing communications fairly highly. Brand image also reached relatively high scores, while the level of awareness of the brand was more moderate. Significant differences in perceptions among three delimited groups according to their national culture were found. The findings suggest that hotel managers should increase brand awareness and consider cross-cultural differences when implementing their business strategies. Limitations – A greater number of hotel guests according to their national culture should be approached to obtain more representative subsamples. Originality – The contribution of this work lies in examining three key marketing variables from the consumer point of view and under a cross-cultural approach. In particular, there has been little empirical evidence on IMC perceptions from the consumer perspective and hardly any considering the cultural background of the respondents. The contribution is also made to the hotel environment, as the variables were examined from the cross-cultural perspective, an issue that was completely neglected in the literature on hospitality marketing to date.

  19. MARKETING STRATEGY TO INCREASE BED OCCUPANCY RATE

    Directory of Open Access Journals (Sweden)

    Purwaningsih Purwaningsih

    2017-07-01

    Full Text Available Introduction: A hospital is an institution for health care providing treatment by specialized staff and equipment, more often but not always providing for longer-term patient stays. Today, hospitals are very complex institution, not only survive in dynamic environment but also make a profit based on their services. The aimed of this research was to know marketing mix concept (product, price, place, promotion, people, process and provision of customer service in formulating marketing strategy to increased Bed Occupancy Rate of Obstetric Gynecology Ward 2. Method: The population are health care personnel including midwife, midwife associate, administrator and also client or consumer. The variable were product, price, place, promotion, people, process and provision of customer service. Data were collected by using structured questionnaire. Result: The result showed that product (type of services, infrastructure and facility, relative price, comfortable and safe place, targeted promotion, trained human resources, standard process and provision of customer service are an important aspect to implement strategy marketing to increase Bed Occupancy Rate. Analysis: The result of this study has enlightened the importance of strategy marketing in health care services based on seven principle of marketing mix. Discussion: Implementation of marketing mix in obstetric gynecology ward 2 need to be considered.

  20. Effective Social Media Marketing and Content Marketing Influence Customer Awareness and Interest in Bakery Industry The Case Study of Royal Bakery

    OpenAIRE

    Ha, Bich

    2013-01-01

    The study attempts to gain insight into the social media and content marketing, which can influence a brand’s presence among social community and methods that can increase customer awareness. As the end result, the author is proposing valuable recommendations on utilizing social media and determining content idea types effectively to the case company. For raising customer awareness, the case company’s online channels are not comprehended properly to utilize their potential effectivel...

  1. Creating Brand Awareness Through Event Marketing : The Off-Field Competition of Sportswear Companies in the Olympics

    OpenAIRE

    Marmbrandt, Malin; Dolge, Laura

    2012-01-01

    Date: May 30, 2012  University: Mälardalen University, Sweden  Program: MIMA- International Marketing  Course Name: Master Thesis (EFO705)  Title: Creating Brand Awareness Through Event Marketing  The Off-Field Competition of Sportswear Companies in the Olympics  Authors: Laura Dolge and Malin Marmbrandt  Purpose: The purpose of this paper is to research how companies are promoting themselves efficiently to increase brand awareness through advertisement in major sporting events, through viral...

  2. Cross sectional study of young people's awareness of and involvement with tobacco marketing.

    Science.gov (United States)

    MacFadyen, L; Hastings, G; MacKintosh, A M

    2001-03-03

    To examine young people's awareness of and involvement with tobacco marketing and to determine the association, if any, between this and their smoking behaviour. Cross sectional, quantitative survey, part interview and part self completion, administered in respondents' homes. North east England. Stratified random sample of 629 young people aged 15 and 16 years who had "opted in" to research through a postal consent procedure. There was a high level of awareness of and involvement in tobacco marketing among the 15-16 year olds sampled in the study: around 95% were aware of advertising and all were aware of some method of point of sale marketing. Awareness of and involvement with tobacco marketing were both significantly associated with being a smoker: for example, 30% (55/185) of smokers had received free gifts through coupons in cigarette packs, compared with 11% (21/199) of non-smokers (Pawareness of coupon schemes, brand stretching, and tobacco marketing in general were all independently associated with current smoking status. Teenagers are aware of, and are participating in, many forms of tobacco marketing, and both awareness and participation are associated with current smoking status. This suggests that the current voluntary regulations designed to protect young people from smoking are not working, and that statutory regulations are required.

  3. Social marketing techniques for public health communication: a review of syphilis awareness campaigns in 8 US cities.

    Science.gov (United States)

    Vega, Miriam Y; Roland, Eric L

    2005-10-01

    To describe the social marketing approaches used to increase syphilis awareness in 8 US cities. We reviewed the typical academic approach for developing social marketing campaigns and interviewed health department staff responsible for social marketing campaigns in each city. Using social marketing techniques such as target segmentation, concept testing of materials, and formative evaluation, campaign planners throughout the 8 cities developed a variety of approaches to reach their target audiences. Preliminary results suggest 71% to 80% of men who have sex with men interviewed were aware of the campaigns, and 45% to 53% of them reported they were tested due to the campaigns. Campaigns should address the local epidemic and target audience with culturally appropriate messages.

  4. New awareness campaign increases appeal of family planning.

    Science.gov (United States)

    1999-06-01

    This article examines the impact of the campaign known as "Bringing New Marital and Reproductive Styles into Tens of Thousands of Households" on family planning in China. The awareness campaign, which started in October 1998, was established to increase the effectiveness of family planning and introduce progressive lifestyles among the population through an interactive and service-oriented approach focusing on the needs of human beings. The program emphasizes the following elements: 1) late marriage; 2) late childbirth; 3) fewer childbirth; 4) gender equality; 5) male participation in family planning; 6) dissemination of family planning and reproductive health knowledge; 7) healthier births and quality of education; 8) enhanced self-care capabilities; 9) higher quality of life; and 10) healthier lifestyles. A face-to-face approach was used to encourage public participation and increase the appeal of family planning programs to ordinary people. Efforts are also being made to expose rural residents to new ideas and lifestyles.

  5. Awareness and usage of digital marketing in Serbia

    OpenAIRE

    Krstić, Nataša; Lalić, Danijela; Vujičić, Dunja

    2017-01-01

    With the rapid development of new technologies and the propensity of today's online shoppers towards the digitalised media, integrating digital marketing into the strategic marketing function and business goals has become a challenge. Managing today's marketing function requires a constant review of new digital opportunities which, if successful, lead towards operational transformation into e-business. Compared to the global trends, due to the unfavourable demographic and economic conditions,...

  6. THE EFFECT OF SOCIAL MEDIA MARKETING ACTIVITIES ON BRAND AWARENESS, BRAND IMAGE AND BRAND LOYALTY

    OpenAIRE

    Yusuf BİLGİN

    2018-01-01

    The aim of this research is to examine the effect of social media marketing activities on brand awareness, brand image and brand loyalty. In addition, it has been aimed to analyze the effect of brand awareness and brand image on brand loyalty in this research. The population of the research consists of the consumers who actively follow five brands with the highest social score according to the Marketing Turkey social media brand performance data on social media communication channels such as ...

  7. Training on NORM: Increasing awareness, reducing occupational dose

    International Nuclear Information System (INIS)

    Hoogstraate, H.; Sonsbeek, R. van

    2002-01-01

    Awareness of a risk is the starting point of protection against it. The best way of creating this awareness is by providing training to the persons that run the risk. This also applies to the risks associated with the presence of Naturally Occurring Radioactive Materials (NORM) in oil and gas production installations. Our experience shows that with relatively little effort, and low cost it is possible to provide training on NORM to operational personnel of oil and gas companies. In this way, a reduction of occupational dose and an increased protection of the environment can be achieved. This applies in particular to the less developed countries, where little regulation is in place. The workers themselves form a group that is motivated and eager to learn about these risks.Training of personnel is a valuable tool to make people more conscious of the risks involved with radiation and to safeguard society, instead of a system of permissions and governmental regulations that often is not functioning properly. (author)

  8. Check Yourself: a social marketing campaign to increase syphilis screening in Los Angeles County.

    Science.gov (United States)

    Plant, Aaron; Javanbakht, Marjan; Montoya, Jorge A; Rotblatt, Harlan; O'Leary, Christopher; Kerndt, Peter R

    2014-01-01

    In 2007, the Los Angeles County Department of Public Health launched Check Yourself, a new social marketing campaign, as part of ongoing efforts to address the persistent syphilis epidemic among men who have sex with men (MSM) in the county. The goals of the campaign were to increase syphilis testing and knowledge among MSM. Check Yourself was planned with careful attention to the principles of social marketing, including formative research, market segmentation, and an emphasis on building a strong brand. A cross-sectional survey using a time-location sample was conducted in 2009 for the evaluation. The survey assessed demographics, syphilis knowledge, and recent syphilis testing as well as unaided awareness, aided awareness, and confirmed awareness, meaning that a person had both awareness of the campaign and could correctly identify that the campaign was about syphilis. The total sample size was 306. Unaided awareness for Check Yourself was 20.7%, and aided awareness was 67.5%, bringing total campaign awareness to 88.2%; confirmed awareness was 30.4%. Unaided campaign awareness was associated with syphilis knowledge and important risk behaviors for syphilis, indicating that the campaign reached an appropriate audience. Total awareness was not associated with recent syphilis testing in a multivariate model. However, MSM with confirmed awareness were more than 6 times more likely to have been recently tested. The evaluation of Check Yourself found that the campaign had a very strong brand among MSM. Although total awareness was not associated with syphilis testing, confirmed awareness, a more robust measure, was strongly associated.

  9. Awareness of HIV/AIDS among Market Women in an Urban Market ...

    African Journals Online (AJOL)

    Introduction: In Nigeria the HIV sero- prevalence is steadily increasing. It is presently put at 5.8% of the general population. This implies that even those not necessarily classed as high risk have a 6% chance of getting infected. Market women fall into this category and are also good target groups to enhance information ...

  10. Digital Dividend Aware Business Models for the Creative Industries: Challenges and Opportunities in EU Markets

    Science.gov (United States)

    Cossiavelou, Vassiliki

    EU counties have a historically unique opportunity to enable their creative industries to promote the knowledge societies, applying new business models to their media content and networks markets, that are digital dividend (DD) aware. This new extra-media gatekeeping factor could shape new alliances and co operations among the member states and the global media markets, as well.

  11. Awareness and Practice of Breast Self.Examination among Market ...

    African Journals Online (AJOL)

    Background: Breast cancer is the most common female malignancy and commonly associated with high levels of morbidity and mortality in developing countries due to late presentation. Breast self.examination (BSE) can help in early detection of the disease. Aims: This study aims to determine the awareness and practice ...

  12. Impact of a social marketing media campaign on public awareness of hypertension.

    Science.gov (United States)

    Petrella, Robert J; Speechley, Mark; Kleinstiver, Peter W; Ruddy, Terry

    2005-02-01

    Barriers to high blood pressure (BP) awareness and control are exacerbated by poor knowledge of the consequences and uncertainty regarding how to and who should direct care. We developed a social marketing hypertension awareness program to determine baseline awareness, knowledge, and treatment behavior, and then studied the impact of a targeted, media intervention among randomly surveyed adults at risk in a representative urban community compared to a control community immediately and 6 months after the intervention. The program consisted of three random-digit telephone surveys conducted in two mid-sized Ontario cities to determine high BP awareness, knowledge, and treatment behavior. Using baseline knowledge and attitudes toward high BP in both communities, a social marketing awareness strategy and mass media intervention campaign incorporating television, radio, print, direct to patient, and interactive techniques was developed and implemented in the test city only. Both test and control cities were resurveyed immediately after and at 6 months post-media intervention to detect change and decay. A sample of 6873 men and women more than 35 years old who were aware of their high BP demonstrated a high prevalence of high BP in the general population ( approximately 34% in both communities). At baseline this population had poor knowledge of their own BP numbers and poor understanding of the diseases related to high BP. Although few considered high BP a health concern, they had good understanding of lifestyle interventions for high BP prevention and control. The number of the respondents who claimed to have high BP increased immediately after intervention in the test city (38%; P < .02), whereas the number of respondents who were treated and uncontrolled decreased (P < .05) compared to control. There was a significant increase in patients' knowledge of consequences and in their perception that they were most responsible for high BP control in the test city (P < .005

  13. Tobacco marketing awareness on youth smoking susceptibility and perceived prevalence before and after an advertising ban.

    Science.gov (United States)

    Moodie, Crawford; MacKintosh, Anne Marie; Brown, Abraham; Hastings, Gerard B

    2008-10-01

    The Tobacco Advertising and Promotion Act (TAPA) was implemented in the United Kingdom in 2003. This study is the first to assess its impact on young people, examining smoking susceptibility (intention to smoke among never smokers) and perceived prevalence across three British cross-sectional samples (aged 11-16) before and after the introduction of the ban. Three in-home surveys (n = 1078, 1121 and 1121) were conducted before (1999 and 2002) and after (2004) the implementation of the TAPA. Significant declines in awareness of tobacco marketing and perceived prevalence occurred across the three waves. Higher levels of awareness and perceived prevalence were associated with increased susceptibility, but direct measures of susceptibility remained stable. The TAPA is protecting young people in United Kingdom from tobacco marketing and reducing perceived prevalence, both of which are linked to susceptibility. The stability of susceptibility across the three waves is probably best explained by both the partial implementation of TAPA at the final survey point and the time such effects take to emerge. The evidence from this and previous studies is, however, that, ultimately, they will appear.

  14. Awareness and Practice of Breast Self‑Examination among Market ...

    African Journals Online (AJOL)

    of this is for a woman to learn the topography of her breasts, ... less‑educated group, like women that work in the market, as most of the ... and business men and women. .... implies that even a lesser percentage will have good knowledge.

  15. User-Aware Electricity Price Optimization for the Competitive Market

    Directory of Open Access Journals (Sweden)

    Allegra De Filippo

    2017-09-01

    Full Text Available Demand response mechanisms and load control in the electricity market represent an important area of research at the international level: the trend towards competition and market liberalization has led to the development of methodologies and tools to support energy providers. Demand side management helps energy suppliers to reduce the peak demand and remodel load profiles. This work is intended to support energy suppliers and policy makers in developing strategies to act on the behavior of energy consumers, with the aim to make a more efficient use of energy. We develop a non-linear optimization model for the dynamics of the electricity market, which can be used to obtain tariff recommendations or for setting the goals of a sensibilization campaign. The model comes in two variants: a stochastic version, designed for residential electricity consumption, and a deterministic version, suitable for large electricity users (e.g., public buildings, industrial users. We have tested our model on data from the Italian energy market and performed an extensive analysis of different scenarios. We also tested the optimization model in a real setting in the context of the FP7 DAREED project (http://www.dareed.eu/, where the model has been employed to provide tariff recommendations or to help the identification of goals for local policies.

  16. Upaya Peningkatkan Brand Awareness PT. Go-Jek Indonesia Melalui Aktivitas Marketing Public Relations

    Directory of Open Access Journals (Sweden)

    Umaimah Wahid

    2017-07-01

    Full Text Available Online transportation is nowadays popular in Indonesia and becomes a new alternative for people due to its efficiency and effectivity. One of the most famous online transportations is PT.Go-Jek Indonesia. People prefer to choose it to anticipate traffic jam in Jakarta and the surroundings. Besides PT. Go-Jek, there are some similar transportations such as PT.GRAB, UBER, and so on. This condition caused the competition among the online transportations resulting in the necessity to create a strong brand around the people. In accordance to that matter, the role of public relation is quite significant to increase Brand awareness in society. This research focus on the role of public relations to increase the brand awareness of PT Go-Jek using the theory of mixed public relation strategy by Thomas L. Harris that is famous of his concept, ‘P.E.N.C.I.L.S’. The method of this research is case study by interview completed by data as data collection technique. The activity of public relations involves the 7 strategies of public relation to increase brand awareness. The activities were for example publication, holding interesting events, establishing good relationship with society, cooperating with other companies, creating a positive image, providing services and new features for the society. Those are meant to show that PT. GO-JEK gives the best service for customers and society to strengthen the brand awareness of PT. Go-Jek. Those efforts of PT Go-Jek resulted in increasing the brand awareness so that society chooses that online transportation as an alternative of nowadays internet-based transformation. Transportasi online saat ini marak di Indonesia dan menjadi alternatif baru bagi masyarakat karena efisien dan efektif. Salah satu transportasi online yang fenomena adalah PT. Go-Jek Indonesia yang menjadi pilihan masyarakat dalam mengantisipasi kemacetan Jakarta dan sekitarnya. Selain PT. Go-Jek, terdapat beberapa transportasi sejenis lannya yang

  17. Using Radio Irregularity for Increasing Residential Energy Awareness

    Directory of Open Access Journals (Sweden)

    A. Miljković

    2012-06-01

    Full Text Available Radio irregularity phenomenon is often considered as a shortcoming of wireless networks. In this paper, the method of using radio irregularity as an efficient human presence detection sensor in smart homes is presented. The method is mainly based on monitoring variations of the received signal strength indicator (RSSI within the messages used for the communication between wireless smart power outlets. The radio signals used for the inter-outlets communication can be absorbed, diffracted or reflected by objects in their propagation paths. When a human enters the existing radio communication field, the variation of the signal strength at the receiver is even more expressed. Based on the detected changes and compared to the initial thresholds set during the initialization phase, the system detects human presence. The proposed solution increases user awareness and automates the power control in households, with the primary goal to contribute in residential energy savings. Compared to conventional sensor networks, this approach preserves the sensorial intelligence, simplicity and low installation costs, without the need for additional sensors integration.

  18. Inadequately marketing our brand: Medical student awareness of acute care surgery.

    Science.gov (United States)

    Montgomery, Stephanie C; Privette, Alicia R; Ferguson, Pamela L; Mirdamadi, Meena; Fakhry, Samir M

    2015-11-01

    Despite focused national efforts to promote acute care surgery (ACS), little is known about medical student awareness of ACS as a career choice. The impending shortage of general surgeons emphasizes the need to increase interest in this comprehensive surgical specialty. The goal of this study was to determine whether students would be more likely to consider choosing ACS if they were aware of the specialty and its benefits. A survey was distributed electronically to medical students at our institution, a Level I trauma center with an active ACS service. The survey asked questions regarding specialty choice and factors that were used in making that decision. Also included were questions regarding their familiarity and affinity for ACS. The survey was returned by 518 students. Each medical school year was proportionately represented. Twenty-one percent of the students reported surgery as their career choice; however, women were half as likely to choose surgery as men. When asked to define ACS, 23% of all students gave the correct response. Only 8.9% of the students in the preclinical years correctly defined ACS. Even in the clinical years, 54% were unaware of ACS as a specialty. Students reported that the top factors that influenced their choice were controllable lifestyle, predictable schedule, and a positive medical school role model. When asked to identify what would make ACS appealing, a 50-hour work week was deemed most influential. When given the definition of ACS with approximate pay and on-call hours, 41.5% of the students and 75% of those interested in surgery would be likely to choose ACS as a career. This study highlights that awareness of ACS as a specialty is lacking. This may reflect inadequate marketing of our "brand" both locally and nationally. Focused efforts at familiarizing students with ACS and increased role modeling may increase interest in ACS.

  19. Increasing fall risk awareness using wearables: A fall risk awareness protocol.

    Science.gov (United States)

    Danielsen, Asbjørn; Olofsen, Hans; Bremdal, Bernt Arild

    2016-10-01

    Each year about a third of elderly aged 65 or older experience a fall. Many of these falls may have been avoided if fall risk assessment and prevention tools where available in a daily living situation. We identify what kind of information is relevant for doing fall risk assessment and prevention using wearable sensors in a daily living environment by investigating current research, distinguishing between prospective and context-aware fall risk assessment and prevention. Based on our findings, we propose a fall risk awareness protocol as a fall prevention tool integrating both wearables and ambient sensing technology into a single platform. Copyright © 2016. Published by Elsevier Inc.

  20. A working model to increase awareness of social impact

    NARCIS (Netherlands)

    Bouma, Jantine

    2014-01-01

    Designers are not always aware of all social consequences of technology, despite practicing usercentred research. With the introduction of disruptive technologies intended and unintended social impacts can be expected, therefore they need to be anticipated. But in general design practices social

  1. Green Marketing fot Information Technology: Perceptions of it Professionals’ Attitudes and Behaviours and Actions to Increase Green Marketing in this Sector.

    OpenAIRE

    Bruno Roberto Viana Castro; Luiz Rodrigo Cunha Moura; Nina Rosa da Silveira Cunha; Ruth Rebello Pires

    2016-01-01

    Increased environmental awareness has been deeply affecting consumer behaviour and increasing green marketing importance for organizations. The aim of this study is to analyze the IT professionals (Information Technology) perception about actions related to green marketing (considering environmental issues in all product marketing stages, since production, through the use and disposal by the consumer) and propose socially planned changes so they can maintain or enhance practices related to gr...

  2. Barriers to increasing market-oriented activity

    DEFF Research Database (Denmark)

    Bisp, Søren

    Introduction: The Danish food processing industry faces a situation in which intensified competition in its primary markets and product categories forces several companies to rethink their relative focus in terms of marketing rather than production, or, in other words, in terms of value adding in....... This introductory chapter introduces the nature of the problem, paradigmatic position, unit and level of analysis, and methods employed in the research. Also overviews of the research process and the structure of the dissertation are given....

  3. Marketing Strategy To Increase Bed Occupancy Rate

    OpenAIRE

    Purwaningsih, Purwaningsih; Yunitasari, Esti

    2017-01-01

    Introduction: A hospital is an institution for health care providing treatment by specialized staff and equipment, more often but not always providing for longer-term patient stays. Today, hospitals are very complex institution, not only survive in dynamic environment but also make a profit based on their services. The aimed of this research was to know marketing mix concept (product, price, place, promotion, people, process and provision of customer service) in formulating marketing strategy...

  4. THE EFFECT OF SOCIAL MEDIA MARKETING ACTIVITIES ON BRAND AWARENESS, BRAND IMAGE AND BRAND LOYALTY

    Directory of Open Access Journals (Sweden)

    Yusuf BİLGİN

    2018-04-01

    Full Text Available The aim of this research is to examine the effect of social media marketing activities on brand awareness, brand image and brand loyalty. In addition, it has been aimed to analyze the effect of brand awareness and brand image on brand loyalty in this research. The population of the research consists of the consumers who actively follow five brands with the highest social score according to the Marketing Turkey social media brand performance data on social media communication channels such as Facebook, Twitter and Instagram. In this research, quantitative method has been used and research data has been obtained via online questionnaires shared on social media from 547 brand followers with applying convenience sampling method. The obtained data have been analyzed by structural equation modeling (SEM. As a result of the analysis, social media marketing activities have been found as effective factors on brand image and brand loyalty, besides it has been determined that the most obvious effect seen on brand awareness. In addition, it has been found out that brand awareness and brand image have a significant effect on brand loyalty. Furthermore, in the research, it has been achieved that the brand awareness has a limited effect on the brand image.

  5. Doing Televised Rhetorical Analysis as a Means of Promoting College Awareness in a Target Market.

    Science.gov (United States)

    Schnell, Jim

    This paper describes aspects of doing televised rhetorical analysis as they relate to the promotion of college awareness in a particular target market. Considerations in the paper include variables that most professors encounter in their efforts to address the "service" expectations of their employment and how these variables can be…

  6. Social Media Marketing : Social media impact on brand awareness in the case of Husqvarna Sverige's customers

    OpenAIRE

    Kljucanin, Nermin; Shahbazi, Said; Pourjanekikhani, Pouyan

    2012-01-01

    The purpose of this thesis is to understand how brand awareness among customers is created and maintained through the use of social media as a marketing tool.The web does not only provide people to socialize and share and receive information among friends and family online, it is also a powerful marketing tool and marketing place where the customer can interact with other customers and firms. Social media has made it possible for customer to choose on their own when and where they want to rec...

  7. Increasing Awareness of Sustainable Water Management for Future Civil Engineers

    Science.gov (United States)

    Ilic, Suzana; Karleusa, Barbara; Deluka-Tibljas, Aleksandra

    2010-05-01

    organised together with civil engineering students from the University of Rijeka. The aims of this field visit are: to learn about traditional water supply from an underground storage of rain water called cisterna; and to find out from inhabitants about their current water usage habits and expectations, and how these might change when they get water from the main water supply system. This joint activity has been beneficial for both groups of students. The engineering students become aware of the importance of the social aspects in designing the water supply system, while the geography students learn about the engineering challenges entailed. Both groups learn that water consumption increases with the provision of water through pipeline systems and that this needs to be taken into account in the design of water supply and management of water resources. Importantly, they learn the benefits of traditional sustainable water supply methods, which could be implemented as primary or additional sources of water supply in other areas.In summary, both groups of students develop their professional knowledge and skills as well as generic and transferable skills, which are very important for those who will continue to a career in the design and management of water systems.

  8. The Effect of Social Marketing on Increasing Sport Consciousness

    OpenAIRE

    Mehmet KARGÜN; Mehmet DALKILIÇ; Aytekin ALPULLU; Adem PALA

    2015-01-01

    In today's world of rapidly evolving technology and innovation organizations brought about by increased production and marketing possibilities. Increase in the production and marketing opportunities for organizations, intense competitive environment brought about. Both organizations have to think about the benefit of society as well as their products are required to bring to the fore. The concept of social marketing come to the fore in such an environment. Social marketing is a new marke...

  9. Exploring Integrated Marketing Communications, Brand Awareness, and Brand Image in Hospitality Marketing: A Cross-Cultural Approach

    OpenAIRE

    Maja Šerić; Irene Gil Saura; Josip Mikulić

    2016-01-01

    Purpose – The purpose of this paper is to assess customer perceptions of integration of marketing communications, brand awareness, and brand image in hospitality. Moreover, cross-cultural differences are considered when evaluating all the concepts, since national culture can have a considerable impact on customer behavior. Design/Methodology/Approach – After a literature review of the examined concepts, the results of an empirical study are presented and discussed. The empirical investigat...

  10. Increasing market share through consumer marketing: a case study in obstetrics.

    Science.gov (United States)

    Kingsley, V H

    1986-05-01

    Consumers are becoming ever more selective in their choice of health care providers. Hospitals that are aware of local preferences and how to reach and influence consumers will gain a competitive advantage. Outlined in this article are consumer marketing techniques that can be utilized for all product lines. The concept is applied here as a case study in obstetrics.

  11. Market characteristics and awareness of managed care options among elderly beneficiaries enrolled in traditional Medicare.

    Science.gov (United States)

    Mittler, Jessica N; Landon, Bruce E; Zaslavsky, Alan M; Cleary, Paul D

    2011-10-14

    Medicare beneficiaries' awareness of Medicare managed care plans is critical for realizing the potential benefits of coverage choices. To assess the relationships of the number of Medicare risk plans, managed care penetration, and stability of plans in an area with traditional Medicare beneficiaries' awareness of the program. Cross-sectional analysis of Medicare Current Beneficiary Survey data about beneficiaries' awareness and knowledge of Medicare managed care plan availability. Logistic regression models used to assess the relationships between awareness and market characteristics. Traditional Medicare beneficiaries (n = 3,597) who had never been enrolled in Medicare managed care, but had at least one plan available in their area in 2002, and excluding beneficiaries under 65, receiving Medicaid, or with end stage renal disease. Traditional Medicare beneficiaries' knowledge of Medicare managed care plans in general and in their area. Having more Medicare risk plans available was significantly associated with greater awareness, and having an intermediate number of plans (2-4) was significantly associated with more accurate knowledge of Medicare risk plan availability than was having fewer or more plans. Medicare may have more success engaging consumers in choice and capturing the benefits of plan competition by more actively selecting and managing the plan choice set. Public Domain.

  12. Increasing Risk Awareness: The Coastal Community Resilience Index

    Science.gov (United States)

    Thompson, Jody A.; Sempier, Tracie; Swann, LaDon

    2012-01-01

    As the number of people moving to the Gulf Coast increases, so does the risk of exposure to floods, hurricanes, and other storm-related events. In an effort to assist communities in preparing for future storm events, the Coastal Community Resilience Index was created. The end result is for communities to take actions to address the weaknesses they…

  13. Promoting HIV risk awareness and testing in Latinos living on the U.S.-Mexico border: the Tú No Me Conoces social marketing campaign.

    Science.gov (United States)

    Olshefsky, Alisa M; Zive, Michelle M; Scolari, Rosana; Zuñiga, María

    2007-10-01

    Increased incidence of HIV/AIDS in Latinos warrants effective social marketing messages to promote testing. The Tú No Me Conoces (You Don't Know Me) social marketing campaign promoted awareness of HIV risk and testing in Latinos living on the California-Mexico border. The 8-week campaign included Spanish-language radio, print media, a Web site, and a toll-free HIV-testing referral hotline. We documented an increase in HIV testing at partner clinics; 28% of testers who heard or saw an HIV advertisement specifically identified our campaign. Improved understanding of effective social marketing messages for HIV testing in the growing Latino border population is warranted.

  14. Analisis Pengaruh Internet Marketing Terhadap Pembentukan Word of Mouth and Brand Awareness Untuk Memunculkan Intention to Buy

    OpenAIRE

    Andriyanto, Richard Darmawan; Haryanto, Jony Oktavian

    2010-01-01

    The purposes of this research are to prove whether internet marketing does give positive influence to the formation of brand awareness and word of mouth, then whether if internet marketing is directly give positive influence to formation of intention to buy. Furthermore, the writer wants to analyze the relationship between brand awareness and word of mouth to create intention to buy. The data was analyzed using structural equation modeling with Amos software. Sample of this re...

  15. Effect Of Marketing Communications, Brand Equity, Brand Awareness Attitudes And Decision Of Customers PT. Mortgage In South Sulawesi

    OpenAIRE

    Mustari; Kadir, Abd. Rahman; Asdar, Muhammad; Sudirman, Indrianty

    2016-01-01

    This study aimed to analyze and assess (1) the impact of marketing communications on consumer attitudes, (2) the impact of marketing communication to the consumer decision, (3) the impact of brand equity on consumer attitude, (4) the effect of brand equity to the consumer decision, (5) the effect of brand awareness on consumer attitude, (6) the effect of brand awareness on consumer decisions, (7) the impact of consumer attitudes towards consumer decision, (8) the impact o...

  16. Differences Awareness Model to Fundament Long Term Strategy Extension in a New Emerging Market

    Directory of Open Access Journals (Sweden)

    Elena Mădălina ŞERBAN

    2011-12-01

    Full Text Available The globalization opened the opportunity for multinational companies to increase their businesses in emerging markets and also to local giants from developing countries to step in the western markets. The objective of this paper is to propose a model for analyzing the differences between operating businesses in emerging markets and developed markets. The model purpose is to be applied in the strategic process by mainly the multinationals or local giants intending to develop long term businesses outside their traditional geographies. The studies on emerging markets identified two main axes to be considered when appreciating the attractiveness of the markets: the business dynamics both inside and outside the company and the institutional environment, as facilitator of efficient encounter between sellers and buyers.

  17. Increasing Situational Awareness by Combining Realistic and Non-Realistic Rendering Techniques

    National Research Council Canada - National Science Library

    Summers, Valerie A; Normoyle, Aline; Flo, Robert

    2005-01-01

    .... Although this improved visual realism can lead to a better sense of immersion and a more faithful reproduction of the natural world, it does not necessarily promote increased awareness of an evolving situation...

  18. Increasing Access to Farmers Markets for Beneficiaries of Nutrition Assistance

    Centers for Disease Control (CDC) Podcasts

    In this audio podcast, listen to author Kate Cole, MPH talk about her article on farmers markets and how acceptance of nutrition assistance could increase access to fruits and vegetables to those in low-income communities.

  19. Using Mobile Marketing to Engage NASCAR Fans and Increase Sales

    Directory of Open Access Journals (Sweden)

    MARK DODDS

    2011-01-01

    Full Text Available Mobile marketing displays engage the consumer. This sponsorship activation tactic is highly visible at NASCAR races. Some common elements include show cars, interactive race simulators, video games and race suit/equipment displays. The authors of this study argue that by using mobile marketing effectively as a sponsorship activation tactic, the race fans derive more enjoyment from the race experience. This increased enjoyment links to higher product sales for the sponsor. The implications of this study show that sponsors in other sports should use mobile marketing to increase the fan satisfaction of the game experience in order to increase their product sales. Additionally, event mangers should support mobile marketing as a sponsorship activation tactic with the intention of increasing fan enjoyment and improving attendance.

  20. Does Increased Spending on Pharmaceutical Marketing Inhibit Pioneering Innovation?

    Science.gov (United States)

    Arnold, Denis G; Troyer, Jennifer L

    2016-04-01

    The pharmaceutical industry has been criticized for developing and aggressively marketing drugs that do not provide significant health benefits relative to existing drugs but retain the benefits of patent protection. Critics argue that drug marketing increases health care expenditures and provides a disincentive for pioneering drug innovation. However, evidence that marketing expenditures have any relationship to new drug approvals has been anecdotal. We hypothesized that, at publicly traded pharmaceutical firms, increased marketing expenditures will result in a reduced volume of pioneering new drugs in comparison to less innovative new drugs. We also hypothesized that additional research and development spending will result in an increased volume of pioneering new drugs in comparison to less innovative drugs. Results confirm our hypotheses. Specific policy recommendations for altering firms' incentives for the development of pioneering drugs are provided. Copyright © 2016 by Duke University Press.

  1. Parental awareness and attitudes of food marketing to children: a community attitudes survey of parents in New South Wales, Australia.

    Science.gov (United States)

    Kelly, Bridget; Chapman, Kathy; Hardy, Louise L; King, Lesley; Farrell, Louise

    2009-09-01

    To determine parents' attitudes and awareness of food marketing to children. Computer-assisted telephone interviews of a random sample of 400 parents of children aged 5-17 years and who were the main grocery buyers for that household, living in NSW, Australia. The main outcome measures included parental awareness and attitudes relating to food marketing to children, the perceived role of government versus industry in food marketing regulation and children's food purchasing requests as a result of exposure to food marketing. The majority of parents were concerned about food marketing to children, with the highest level of concern registered for the positioning of food at supermarket checkouts (83% of parents concerned). Parental awareness of certain non-broadcast media food marketing (e.g. print, radio and premium offers) to children was low. The majority of parents (91%) did not trust the industry to protect children from food marketing. Most parents (81%) believed that the government should restrict the use of non-broadcast media marketing of unhealthy food to children. Parents of younger children were more likely to report that their child asked for advertised food products, compared with parents of adolescents (65% and 48% respectively, P channels used to market food to children is important as part of building family and policy efforts to limit exposure to this otherwise relatively unregulated media environment.

  2. Increased Correlation in Bear markets: A Downside Risk Perspective

    OpenAIRE

    Campbell, Rachel; Koedijk, Kees; Kofman, Paul

    2002-01-01

    A number of studies have provided evidence of increased correlation in global financial market returns during bear markets. Others, however, have shown that some of this evidence may have been biased. We derive an alternative estimator for implied correlation based on portfolio downside risk measures that does not suffer from this bias. These unbiased quantile correlation estimates are directly applicable to portfolio optimization and to risk management techniques in general. This simple and ...

  3. Social marketing campaign significantly associated with increases in syphilis testing among gay and bisexual men in San Francisco.

    Science.gov (United States)

    Montoya, Jorge A; Kent, Charlotte K; Rotblatt, Harlan; McCright, Jacque; Kerndt, Peter R; Klausner, Jeffrey D

    2005-07-01

    Between 1999 and 2002, San Francisco experienced a sharp increase in early syphilis among gay and bisexual men. In response, the San Francisco Department of Public Health launched a social marketing campaign to increase testing for syphilis, and awareness and knowledge about syphilis among gay and bisexual men. A convenience sample of 244 gay and bisexual men (18-60 years of age) were surveyed to evaluate the effectiveness of the campaign. Respondents were interviewed to elicit unaided and aided awareness about the campaign, knowledge about syphilis, recent sexual behaviors, and syphilis testing behavior. After controlling for other potential confounders, unaided campaign awareness was a significant correlate of having a syphilis test in the last 6 months (odds ratio, 3.21; 95% confidence interval, 1.30-7.97) compared with no awareness of the campaign. A comparison of respondents aware of the campaign with those not aware also revealed significant increases in awareness and knowledge about syphilis. The Healthy Penis 2002 campaign achieved its primary objective of increasing syphilis testing, and awareness and knowledge about syphilis among gay and bisexual men in San Francisco.

  4. Increasing competitiveness with intercompany integration of logistics and marketing functions

    Directory of Open Access Journals (Sweden)

    Darja Topolšek

    2016-03-01

    Full Text Available Researchers of different scientific disciplines, such as management strategies, organizational theories and marketing, have in the past explored relations of mutual influences and the importance of cooperation between different functions in a company. The increased focus on the logistics function has potential to increase competitiveness. This is especially true for globally aimed production companies. In any company, logistics functions cooperate with various related functions such as production, marketing, procurement, engineering or developing new products as well as with financial functions. Each of the aforementioned connections or cooperation among logistics and its complementary functions can have a decisive effect on the company's competitiveness. Using a survey, we determined which activities in the surveyed companies are performed by the logistical function together with the marketing function and which activities they suggest should be performed together but are currently not, meaning they are co-dependent. Since interfunctional integration between logistics and marketing increases the success of a company, we also examined the connection between the current joint performance of activities and the suggested joint performance of activities among the before mentioned sectors, connected to the effectiveness of the company. To examine the mentioned connections among the logistical and marketing functions, Explanatory Factor Analysis (EFA, Confirmatory Factor Analysis (CFA and Structural Equation Modelling (SEM were performed.

  5. Driver’s Big Brother: How Smartphones Can Increase Driver’s Awareness

    Directory of Open Access Journals (Sweden)

    Ashraf Khalil

    2012-10-01

    Full Text Available Using mobile devices while driving has been widely shown to pose serious safety risk. Various approaches aim at mitigating the risk of mobile devices while driving. Some initiatives have focused on increasing drivers’ awareness of such potential risk. Along the same vein, we present a model, and its implementation, for assessing the degree of distraction that drivers experience while using phones during driving. Based on data collected during each driving session, the application gives statistics, such as keypad interaction, number and length of phone calls and the driving speed, to the driver. This should increase the awareness of drivers by helping them understand how much distraction they got involved with during driving and how much hazardous they can be to themselves and to others. Our experiments with drivers demonstrated the potential of the application at highlighting risky behavior, promoting awareness and motivating better driving.

  6. Increasing awareness in African American BSN students of the health risks of obesity.

    Science.gov (United States)

    Williamson, Wanda; Kautz, Donald D

    2013-01-01

    This paper reports on the perceived effectiveness of a program to increase awareness of the health risks of obesity among African-American students. Thirty (n = 30) senior level Bachelor of Science in Nursing students attending a Historically Black College and University (HBCU) took a knowledge test, then participated in an hour-long educational session on obesity. Following the session, the students completed a 10-item post-test to evaluate the effectiveness of the program in increasing awareness of obesity as a risk for heart disease and diabetes. The findings suggested a need to further educate African-American students on the consequences of obesity as well as recommendations to advance the science of personal and family risk awareness in nursing students.

  7. Increased absenteeism from work among aware and treated hypertensive and hypercholesterolaemic patients.

    Science.gov (United States)

    Leynen, Françoise; De Backer, Guy; Pelfrene, Edwin; Clays, Els; Kittel, France; Moreau, Michel; Kornitzer, Marcel

    2006-04-01

    The 'labelling hypothesis' was introduced on the basis of the observation that labelling subjects with blood pressure elevation as hypertensive was associated with an increase in sickness absence. In the Belstress I study this hypothesis was analysed in the same way for the possible influence on sick leave of labelling persons with elevated cholesterol as hypercholesterolaemic. The Belstress I cohort concerns a sample of more than 16,000 men and 5,000 women at work in 24 Belgian industries in various sectors. Baseline data were collected by questionnaire and clinical examination. Awareness was defined as answering positively to the question 'did a physician ever tell you that your blood pressure/serum cholesterol was too high?' Sick leave data were independently and objectively recorded during 1 year following the screening. Sick leave was treated in a dichotomous way whereby the event was defined as being in the highest quartile of the annual number of days of sick leave (10 days or more for men and 15 days or more for women) or as being in the highest quartile of the annual number of spells of sick leave (two spells or more for both sexes). Gender-specific logistic regression analyses were performed, with adjustment for a large set of covariates. A positive association was observed between both awareness of hypertension and awareness of hypercholesterolaemia and the various definitions of sick leave, in both sexes and after adjustment for different covariates. When dividing up aware subjects into treated versus untreated, we observed in men the highest sick leave incidence in aware and treated hypertensive patients as well as in aware and treated hypercholesterolaemic patients. In women findings were less consistent, probably due to the smaller sample size. When looking at cumulative effects by examining participants with both hypertension and hypercholesterolaemia and their level of awareness for one or both risk factors, a statistically significant gradient was

  8. Free Market Challenge And Increasing Of Researchers Role

    International Nuclear Information System (INIS)

    Febrianto; Suharno

    2003-01-01

    The free market or globalization is a phenomenon which have to be observed carefully. In this era, the market becomes global and the countries have no border in which products/goods and services flow freely from country to others according to market mechanism. The products/goods and services which have more added value will win in the tight market competition. The same case valid to human resources. Human resources who be able take participation in competition must refer to the professionalism, specialization and competence or knowledge in related field. For researcher in order to get participation in the near free market, they have to master the competence, anticipation for future needs, link with industries and strong motivation. The role of researcher is very important in the increasing of added value and product development to win competition. These role is applied in the R and D activity in cooperation between researcher and industry. The cooperation should be developed through several ways in the mutual benefit and the researcher can obtain reward that can trigger their motivation. (author)

  9. Increasing Elementary School Teachers' Awareness of Gender Inequity in Student Computer Usage

    Directory of Open Access Journals (Sweden)

    Nicole LUONGO

    2012-01-01

    Full Text Available This study was designed to increase gender equity awareness in elementary school teachers withrespect to student computer and technology usage. Using professional development methods with agroup of teachers, the writer attempted to help them become more aware of gender bias intechnology instruction. An analysis of the data revealed that teachers who were exposed to genderequity professional development training sessions were more likely to exhibit gender equitableteaching behaviors than they did prior to the sessions. The data also indicated that teachers providedmore equitable assistance to their classroom students after being presented with gender equityinterventions.

  10. Colorectal Cancer Screening: An Educational Intervention for Nurse Practitioners to Increase Screening Awareness and Participation
.

    Science.gov (United States)

    Slyne, Tai C; Gautam, Ramraj; King, Valerie

    2017-10-01

    Colorectal cancer screening aims to detect colorectal cancer at an early stage, when treatment is more likely to be curative. Lack of participation in such screening is a major issue in primary care practices, where nurse practitioners (NPs) often provide care. This study aimed to determine whether an educational intervention for NPs would increase their awareness of, and increase patients' participation in, colorectal cancer screening. 
.

  11. Endogenous visuospatial attention increases visual awareness independent of visual discrimination sensitivity.

    Science.gov (United States)

    Vernet, Marine; Japee, Shruti; Lokey, Savannah; Ahmed, Sara; Zachariou, Valentinos; Ungerleider, Leslie G

    2017-08-12

    Visuospatial attention often improves task performance by increasing signal gain at attended locations and decreasing noise at unattended locations. Attention is also believed to be the mechanism that allows information to enter awareness. In this experiment, we assessed whether orienting endogenous visuospatial attention with cues differentially affects visual discrimination sensitivity (an objective task performance) and visual awareness (the subjective feeling of perceiving) during the same discrimination task. Gabor patch targets were presented laterally, either at low contrast (contrast stimuli) or at high contrast embedded in noise (noise stimuli). Participants reported their orientation either in a 3-alternative choice task (clockwise, counterclockwise, unknown) that allowed for both objective and subjective reports, or in a 2-alternative choice task (clockwise, counterclockwise) that provided a control for objective reports. Signal detection theory models were fit to the experimental data: estimated perceptual sensitivity reflected objective performance; decision criteria, or subjective biases, were a proxy for visual awareness. Attention increased sensitivity (i.e., improved objective performance) for the contrast, but not for the noise stimuli. Indeed, with the latter, attention did not further enhance the already high target signal or reduce the already low uncertainty on its position. Interestingly, for both contrast and noise stimuli, attention resulted in more liberal criteria, i.e., awareness increased. The noise condition is thus an experimental configuration where people think they see the targets they attend to better, even if they do not. This could be explained by an internal representation of their attentional state, which influences awareness independent of objective visual signals. Copyright © 2017. Published by Elsevier Ltd.

  12. Dynamic effects of increasing heterogeneity in financial markets

    International Nuclear Information System (INIS)

    Naimzada, Ahmad K.; Ricchiuti, Giorgio

    2009-01-01

    Despite canonical behavioural financial market models [Day R, Huang W. Bulls, bears and market sheep. J Econ Behav Org 1990;14:299-329], that use different types of agents (i.e., fundamentalist vs. chartists), we develop a model in which the source of instability is the interaction of groups that are homogeneous in the strategy they use, but have heterogeneous beliefs about the fundamental value of the asset. Specifically, heterogeneity arises among two groups of fundamentalists that follow gurus. We show that an increasing distance between beliefs (the degree of heterogeneity), leads first (i) to a pitchfork bifurcation to arise secondly (ii) it generates, together with a larger reaction to misalignment of both market maker and agents, the appearance of a periodic, or even, chaotic, price fluctuation; (iii) finally a homoclinic bifurcation [Dieci R, Bischi GI, Gardini L. From bi-stability to chaotic oscillations in a macroeconomic model. Chaos, Solitons and Fractals 2001;12:805-22] transforms a two piece chaotic set into a one piece chaotic set that generates bull and bear markets.

  13. Increasing Access to Farmers Markets for Beneficiaries of Nutrition Assistance

    Centers for Disease Control (CDC) Podcasts

    2013-10-22

    In this audio podcast, listen to author Kate Cole, MPH talk about her article on farmers markets and how acceptance of nutrition assistance could increase access to fruits and vegetables to those in low-income communities.  Created: 10/22/2013 by Preventing Chronic Disease (PCD), National Center for Chronic Disease Prevention and Health Promotion (NCCDPHP).   Date Released: 10/22/2013.

  14. Increasing mental health awareness and appropriate service use in older Chinese Americans: a pilot intervention.

    Science.gov (United States)

    Teng, Ellen J; Friedman, Lois C

    2009-07-01

    This study evaluated the effectiveness of a community intervention in increasing awareness of mental health issues and available resources among elderly Chinese Americans. Twenty-seven members of a community church received a 1-h didactic presentation, in English and Mandarin, and completed surveys regarding their help-seeking preferences before and after the intervention. Results were analyzed using a series of Wilcoxon matched-pair signed rank tests and comparing pre- and post-test scores. Findings indicated an increase (pmental health professional for psychiatric symptoms at post-test. A significant increase also was found in preference for consulting a physician for physical symptoms. The pilot educational intervention increased awareness of mental health and treatment issues and the role of mental health professionals, lending support to evaluate the intervention on a larger scale. Greater awareness of mental health among Chinese Americans can be promoted via education forums provided through faith-based organizations. Stigma of mental illness leads many Chinese individuals to seek help for psychiatric problems from primary care physicians. Integrating mental health practitioners in primary care settings may help decrease stigma and encourage appropriate help-seeking behavior.

  15. [Marketing as a tool to increase the effectiveness of public health plans. 2008 SESPAS Report].

    Science.gov (United States)

    Beerli-Palacio, Asunción; Martín-Santana, Josefa D; Porta, Miquel

    2008-04-01

    Recent years have seen a steady increase in social marketing applied to health with the aim of increasing public awareness and changing people's behavior. Programs or actions based on the principles of social marketing have been shown to be effective in improving public health. However, that is not the general rule in Spain, where health policies have been based on health plans directed more to economic efficiency than to citizens' needs. For a health marketing program to be effective, the following factors are necessary: 1) the program has a long-term temporal horizon for action; 2) the objectives are established in terms of behavioral changes; 3) market research is used as a source of information; 4) different actions are established according to the segments identified as targets; 5) the program is operationalized in the four variables of the marketing mix, namely, product, price, distribution and communication, and is not only based on advertising campaigns; 6) the core of the program is exchange, understood as the factors that motivate people to change in return for the promise of something beneficial to them; 7) the factors or forces that compete with the desired behavioral changes are neutralized, and 8) businesses' social responsibility is used as a mechanism to reinforce health improvement programs. The design of health marketing programs should include definition of strategic and operational actions aimed not only at potential adopters of the desired behavior but also at all agents who may help or hinder behavioral change (health professionals, the pharmaceutical industry, politicians, the advertising industry, and products and services with health-challenging objectives).

  16. Two-year Facebook strategy to increase brand aware-ness and fan engagement. Case: Finlayson Oy

    OpenAIRE

    Rasinen, Beda

    2016-01-01

    During the last few years social media has not only become a channel in which we can connect and share with our family and friends, but it has grown to be one of the most cost efficient and effective marketing channels around. However, it is no longer enough for companies to just show up. To use the channels to their full potential, well designed strategies must be devised and applied. This study looks into one of the tools of perhaps the most current marketing methodology; inbound market...

  17. An educational video program to increase aging services technology awareness among older adults.

    Science.gov (United States)

    Tam, Joyce W; Van Son, Catherine; Dyck, Dennis; Schmitter-Edgecombe, Maureen

    2017-08-01

    Aging services technologies (ASTs), health technology that meets the needs of seniors, are being underutilized due to a lack of awareness. This study evaluated a video-based educational program to increase AST awareness. Two hundred and thirty-one older adults completed AST measures pre- and post-program. Participants endorsed significantly improved AST knowledge and attitude and a lower level of perceived stigma post-program. Hierarchical regression analyses showed that a greater reduction in stigma post-program and a higher number of physical/cognitive needs supported by ASTs at baseline were significant predictors of a greater increase in expressed intention to use ASTs following the video program. Furthermore, individuals living in their own homes, with a lower level of education, fewer physical and/or cognitive needs supported by ASTs at baseline, and greater functional limitations were found to be more likely to report a significant reduction in perceived stigma post-program. Four-week follow-up data from 75 individuals showed stable program gains. Program feedback was positive. The current findings provide support for the utility of the AST videos. The educational materials used in this study can be used clinically or for public health education to increase awareness and adoption of ASTs. Copyright © 2017 Elsevier B.V. All rights reserved.

  18. Marketing.

    Science.gov (United States)

    Chambers, David W

    2010-01-01

    There is not enough marketing of dentistry; but there certainly is too much selling of poor quality service that is being passed off as dentistry. The marketing concept makes the patient and the patients' needs the ultimate criteria of marketing efforts. Myths and good practices for effective marketing that will promote oral health are described under the traditional four "Ps" categories of "product" (best dental care), "place" (availability), "promotion" (advertising and other forms of making patients aware of available services and how to use them), and "price" (the total cost to patients of receiving care).

  19. The Role of Social Marketing in Creating Obesity Awareness and Its Effects on Life Quality

    OpenAIRE

    Karadeniz, Mustafa; Eroğlu Pektaş, Güzide; Gözüyukarı, Mustafa

    2015-01-01

    Marketing is the process of developing, pricing, promoting, and placing products, services, and ideas. The aim of social marketing is to inform the society and affect behavioural differences in individuals by using the mentioned marketing processes. In social marketing, the marketing concepts of profit and value mean the acceptance of a desired behaviour by the society. Social marketing can be used in many different areas such as promoting sportive activities, promoting life belt use, prevent...

  20. Credibility and Accountability in Academic Discourse: Increasing the Awareness of Ghanaian Graduate Students

    Directory of Open Access Journals (Sweden)

    Adika Gordon S. K.

    2015-08-01

    Full Text Available Drawing from a social constructionist perspective to written scholarly communication, this paper argues that training in academic writing for students in higher education especially in second language contexts should go beyond emphasis on grammatical correctness and paragraphing strategies, and also focus on the rhetorical character of academic discourse together with the mastery of its communicative protocols. Using the University of Ghana as a reference point, the paper reviews a selection of Ghanaian graduate students’ awareness of the protocols that govern academic discourses in scholarly writing, and in consideration of their unique educational and socio-cultural circumstances, the paper proposes strategies, from the pedagogical and institutional standpoints, aimed at increasing students’ awareness of the relevant communicative practices that engender credibility and accountability.

  1. Increased Awareness, Increased Appreciation

    Science.gov (United States)

    Nightingale, Barbra

    2015-01-01

    This article provides a student's viewpoint in response to Larry Andrews' article, "The Humanities Are Dead! Long Live the Humanities!," which addresses and solidifies the notion that, at least from the standpoint of academicians, the humanities are alive and well. The author believes that a broader base of learning, an increased…

  2. High Prevalence and Low Awareness of Hypertension in a Market Population in Enugu, Nigeria

    Directory of Open Access Journals (Sweden)

    Ifeoma I. Ulasi

    2011-01-01

    Full Text Available Background. A community-based study put the prevalence of hypertension in Nigeria at 32.8%. Market workers in Nigeria lead sedentary life style and often depend on salt-laden fast food while at work. Method. An unselected population of market workers were screened for hypertension and its risk factors by a pretested, structured questionnaire, clinical examination, and laboratory investigation. Hypertension was defined as BP ≥ 140 and/or ≥ 90 mmHg or being on drug therapy. Results. Forty-two percent of the screened population were hypertensive. Of this number, 70.6% did not know they were hypertensive before the screening. More males than females (=.022 were hypertensive. Prevalence of hypertension increased with age from 5.4% in the age group <20 years to 80% in the age group ≥70 years. Conclusion. The prevalence of hypertension in market workers in this study was 42%, and the majority of them were unaware of their disease.

  3. Social marketing as a strategy to increase immunization rates.

    Science.gov (United States)

    Opel, Douglas J; Diekema, Douglas S; Lee, Nancy R; Marcuse, Edgar K

    2009-05-01

    Today in the United States, outbreaks of vaccine-preventable disease are often traced to susceptible children whose parents have claimed an exemption from school or child care immunization regulations. The origins of this immunization hesitancy and resistance have roots in the decline of the threat of vaccine-preventable disease coupled with an increase in concerns about the adverse effects of vaccines, the emergence of mass media and the Internet, and the intrinsic limitations of modern medicine. Appeals to emotion have drowned out thoughtful discussion in public forums, and overall, public trust in immunizations has declined. We present an often overlooked behavior change strategy-social marketing-as a way to improve immunization rates by addressing the important roots of immunization hesitancy and effectively engaging emotions. As an example, we provide a synopsis of a social marketing campaign that is currently in development in Washington state and that is aimed at increasing timely immunizations in children from birth to age 24 months.

  4. Approaches to increase arsenic awareness in Bangladesh: an evaluation of an arsenic education program.

    Science.gov (United States)

    George, Christine Marie; Factor-Litvak, Pam; Khan, Khalid; Islam, Tariqul; Singha, Ashit; Moon-Howard, Joyce; van Geen, Alexander; Graziano, Joseph H

    2013-06-01

    The objective of this study was to design and evaluate a household-level arsenic education and well water arsenic testing intervention to increase arsenic awareness in Bangladesh. The authors randomly selected 1,000 study respondents located in 20 villages in Singair, Bangladesh. The main outcome was the change in knowledge of arsenic from baseline to follow-up 4 to 6 months after the household received the intervention. This was assessed through a pre- and postintervention quiz concerning knowledge of arsenic. Respondents were between 18 and 102 years of age, with an average age of 37 years; 99.9% were female. The knowledge of arsenic quiz scores for study participants were significantly higher at follow-up compared with baseline. The intervention was effective in increasing awareness of the safe uses of arsenic-contaminated water and dispelling the misconception that boiling water removes arsenic. At follow-up, nearly all respondents were able to correctly identify the meaning of a red (contaminated) and green (arsenic safe) well relative to arsenic (99%). The educational program also significantly increased the proportion of respondents who were able to correctly identify the health implications of arsenic exposure. However, the intervention was not effective in dispelling the misconceptions in the population that arsenicosis is contagious and that illnesses such as cholera, diarrhea, and vomiting could be caused by arsenic. Further research is needed to develop effective communication strategies to dispel these misconceptions. This study demonstrates that a household-level arsenic educational program can be used to significantly increase arsenic awareness in Bangladesh.

  5. Transforming Markets, Increasing Access : Early Lessons on Base-of-the-Pyramid Market Development in Sanitation

    OpenAIRE

    Danielle Pedi; Will Davies

    2013-01-01

    The four billion global consumers at the base of the pyramid (BOP) - those earning less than two dollars a day - are increasingly recognized by the private sector as a major untapped market segment. The sanitation industry is no exception. Across sub-Saharan Africa, more than half of the population lives without access to minimum levels of improved sanitation. Beyond the reach of urban sew...

  6. Innovative Marketing by Argyle

    Institute of Scientific and Technical Information of China (English)

    2011-01-01

    The Chinese hotel industry is increasingly integrating into the international market,and marketing awareness has developed quickly in China.Successful marketing can ensure a hotel maintains a competitive edge.The marketing strategy by Argyle Management Group (Australia) focuses on consumer demand and market demand.This innovative strategy has kept the group in an invincible position amid fierce competition.

  7. Increasing awareness about antibiotic use and resistance: a hands-on project for high school students.

    Science.gov (United States)

    Fonseca, Maria João; Santos, Catarina L; Costa, Patrício; Lencastre, Leonor; Tavares, Fernando

    2012-01-01

    Health-promoting education is essential to foster an informed society able to make decisions about socio-scientific issues based on scientifically sustained criteria. Antibiotic resistance is currently a major public health issue. Considering that irrational antibiotic use has been associated with the development and widespread of antibiotic resistant bacteria, educational interventions to promote prudent antibiotic consumption are required. This study focuses on the outcomes of an interventional program implemented at the University of Porto, Portugal, to promote awareness about antibiotic resistance at high school levels (15-17 year old). The project Microbiology recipes: antibiotics à la carte articulates a set of wet and dry lab activities designed to promote the participants' understanding of concepts and processes underlying antibiotics' production and activity, such as the notion of mechanisms of action of antibiotics. Following a mix-method approach based on a pre-/post design, the effectiveness of this project was assessed by gathering data from surveys, direct observation and analysis of artifacts of 42 high school students (aged 15 and 16 years). The results indicate that the participants developed a more comprehensive picture of antibiotic resistance. The project was shown to promote more sophisticated conceptualizations of bacteria and antibiotics, increased awareness about the perils of antibiotic resistance, and enhanced consciousness towards measures that can be undertaken to mitigate the problem. The participants regarded their experiences as enjoyable and useful, and believed that the project contributed to improve their understanding and raise their interest about the issues discussed. Furthermore, there were also improvements in their procedural skills concerning the laboratory techniques performed. This study evidences the possibility of increasing high school students' awareness about the consequences of antibiotic resistance and the

  8. Community-centered family health history: a customized approach to increased health communication and awareness.

    Science.gov (United States)

    O'Leary, James; Edelson, Vaughn; Gardner, Nicora; Gepp, Alejandra; Kyler, Panelpha; Moore, Penelope; Petruccio, Claudia; Williams, Marc; Terry, Sharon; Bowen, Deborah

    2011-01-01

    There has been little study of whether family health history (FHH) tools used by individuals, families, and communities inspire measurable changes in communication and behavior. The Community-Centered Family Health History (CCFHH) project was a collaborative endeavor among national and community-based organizations with an interest in genetics education and health. Using community- based participatory research principles as a foundation, CCFHH examined whether the Does It Run In the Family? toolkit, a set of two customizable booklets on health and genetics, encourages discussion and collection of FHH information across diverse communities. Five communities across the country measured the utility of customized versions of the Does It Run In the Family? toolkit. Each community partner recruited families, consisting of two or more blood relatives, to use the toolkit for 3 months, discuss it among their family members, and consider the implications of the health information. Pre- and postintervention surveys measured family communication about family history and disease risk and the use of FHH information in health care provider interactions. After aggregate, cross-community analysis of individual responses, from pre- to post-toolkit use family members showed increases in communication about family history of disease risk (p < .05) and in awareness about FHH (p < .05). These findings indicate that diverse communities are receptive to FHH intervention, and tailored health educational materials can lead to increased conversations and awareness about health issues across communities.

  9. Redes En Acción. Increasing Hispanic participation in cancer research, training, and awareness.

    Science.gov (United States)

    Ramirez, Amelie G; Talavera, Gregory A; Marti, Jose; Penedo, Frank J; Medrano, Martha A; Giachello, Aida L; Pérez-Stable, Eliseo J

    2006-10-15

    Hispanics are affected by many health care disparities. The National Cancer Institute (NCI), through its Special Populations Branch, is supporting networking and capacity-building activities designed to increase Hispanic participation and leadership in cancer research. Redes En Acción established a national network of cancer research centers, community-based organizations, and federal partners to facilitate opportunities for junior Hispanic scientists to participate in training and research projects on cancer control. Since 2000, Redes En Acción has established a network of more than 1800 Hispanic leaders involved in cancer research and education. The project has sustained 131 training positions and submitted 29 pilot projects to NCI for review, with 16 awards for a total of $800,000, plus an additional $8.8 million in competing grant funding based on pilot study results to date. Independent research has leveraged an additional $32 million in non-Redes funding, and together the national and regional network sites have participated in more than 1400 community and professional awareness events. In addition, the program conducted extensive national survey research that provided the basis for the Redes En Acción Latino Cancer Report, a national agenda on Hispanic cancer issues. Redes En Acción has increased participation in cancer control research, training, and awareness among Hispanic scientists and within Hispanic communities. Cancer 2006. (c) 2006 American Cancer Society.

  10. Result of randomized control trial to increase breast health awareness among young females in Malaysia

    Directory of Open Access Journals (Sweden)

    Mehrnoosh Akhtari-Zavare

    2016-08-01

    Full Text Available Abstract Background Breast cancer is the most common cancer and the second principal cause of cancer deaths in women worldwide as well as in Malaysia. Breast self-examination (BSE has a role in raising breast cancer awareness among women and educational programs play an important role in breast cancer preventive behavior. The aim of this study is to develop, implement and evaluate the effectiveness of Breast Health Awareness program based on health belief model on knowledge of breast cancer and breast-selfexamination and BSE practice among female students in Malaysia. Methods A single-blind randomized controlled trial was carried out among 370 female undergraduate students from January 2011 to April 2012 in two selected public universities in Malaysia. Participants were randomized to either the intervention group or the control group. The educational program was delivered to the intervention group. The outcome measures were assessed at baseline, 6, and 12 months after implementing the health educational program. Chi-square, independent samples t-test and two-way repeated measures ANOVA (GLM were conducted in the course of the data analyses. Results Mean scores of knowledge on breast cancer (p<0.003, knowledge on breast self examination (p<0.001, benefits of BSE (p<0.00, barrier of BSE (0.01 and confidence of BSE practice (p<0.00 in the intervention group had significant differences in comparison with those of the control group 6 and 12 months after the intervention. Also, among those who never practiced BSE at baseline, frequency of BSE practice increased 6 and 12 months after the intervention (p<0.05. Conclusion The Breast Health Awareness program based on health the belief model had a positive effect on knowledge of breast cancer and breast self-examination and practice of BSE among females in Malaysia. Trial registration The ANZCTR clinical trial registry ( ACTRN12616000831482 , retrospectively registered on Jun 23, 2016 in ANZCTR.org.au.

  11. Interventions to increase use of services; Mental Health Awareness in Nigeria.

    Science.gov (United States)

    Eaton, Julian; Nwefoh, Emeka; Okafor, Godwin; Onyeonoro, Ugochukwu; Nwaubani, Kenneth; Henderson, Claire

    2017-01-01

    Mental health services in Nigeria consist mainly of large government psychiatric hospitals and there are very few mental health professionals to serve the large population of the country. However, more recently, community mental health services, which have been shown to improve access to care and clinical outcomes are beginning to develop in some locations. Despite efforts to promote more accessible services, low levels of knowledge about effective treatment of mental disorders means that even where these services are available, a very small proportion of people utilise these services. Therefore interventions to increase service use are an essential component of health system. This intervention was designed to increase use of a mental health services through the work of community-based Village Health Workers. Fifteen Village Health Workers in each Local Government Area (district) were selected and trained to create mental health awareness in communities. Their function also include identification and referral of persons with mental illness to trained mental health nurses in the clinics. Attendance data prior to and after intervention were collected and compared. The incident rate for initial period of intervention is five times higher than the baseline rate (95% CI; 3.42-7.56; p awareness raising using volunteers in communities as part of health programme implementation can increase services use by a population. Mechanisms such as informing populations of the existence of a service which they were previously lacking; explanation of causation of mental illness and achieving community leaders' support for a new service can make investment in services more efficient by increasing attendance.

  12. Increasing the energy conservation awareness using the influential power of a lottery system

    Science.gov (United States)

    Nayak, Amruta Vijay

    This thesis presents an influence maximization-driven approach to promoting energy conservation awareness, with the objective to generate a competitive environment for energy consumption supervision. As consumers are typically reluctant to invest their time and effort in the activities beyond their business, an incentive-based distribution strategy is proposed to encourage consumers to actively take part in energy conservation. The key idea of the thesis lies in leveraging the consumer instincts as a driving factor for spreading positive social influence, via a smart lottery program. In the proposed framework, saving energy automatically increases the consumers' chances of winning the lottery, thereby motivating them to save more, while the smart winner selection will maximize the word-of-mouth effect of the program. The thesis collects and organizes a large body of literature in support of the claim that the spread of awareness in a social network can play a key role in the emergence of energy conscious behavior. It also reports on the findings of a survey conducted to determine the present day consumer perspective toward energy conservation and the level of influence required to motivate them to conserve more energy. Finally, a mathematical model for smart lottery winner selection is presented, and insightful observations are made concerning the properties of optimal solutions to tractable, small problem instances.

  13. Awareness of memory impairment increases the adherence to immunosuppressants in kidney transplant recipients.

    Science.gov (United States)

    Cheng, C-Y; Lin, B Y-J; Chang, K-H; Shu, K-H; Wu, M-J

    2012-04-01

    Nonadherence to immunosuppressive drugs is a concern among kidney transplantation recipients (KTRs). The adverse effects of immunosuppressive drugs can trigger nonadherence and lead to a great impact on the allograft survival. The aim of this prospective controlled study is to determine the major adverse effects of immunosuppressive drugs and their correlation with the nonadherence in kidney transplantation recipients. All data were collected from medical and pharmacy records. We use modified Immunosuppressant Therapy Adherence Scale combined with Modified Transplant Symptom Occurrence and Symptom Distress scale to explore the relationship between symptom experience related to side effects of immunosuppressants and adherence. The risk of nonadherence was estimated by stepwise logistic regression while controlling for age, gender, education, and immunosuppressive medications. Multivariable analysis was performed using a single random effect of P adherence increased in patients with awareness of memory impairment (odds ratio 2.320, 95% confidence interval: 1.259-4.274, P = .007). There was no significant difference in the incidence of acute rejection, gender, age, and education between adherent and nonadherent patients. In summary, these results indicate a significant prevalence of nonadherence to immunosuppressive drugs in kidney transplantation recipients. Awareness of memory impairment significantly affected adherence to immunosuppressive drugs. Copyright © 2012 Elsevier Inc. All rights reserved.

  14. Increasing Parents' Awareness of Social Host Laws: A Pilot Study of Coalition Efforts.

    Science.gov (United States)

    Paschall, Mallie J; Friese, Bettina; Law, Kristen; Lebedeff, Anna

    2018-02-01

    States and municipalities across the U.S. are adopting social host ordinances (SHOs) to reduce alcohol use by underage youth in private settings. SHOs are most likely to be effective if parents and other adults are aware of them and they are enforced. We examined the association between a multi-media SHO awareness campaign in northern California municipalities and parents' awareness of SHOs and SHO enforcement. We collected survey data from 1798 parents in a northern California county in fall 2014; all municipalities within the county had SHOs. We conducted descriptive and logistic regression analyses to determine whether parents living in municipalities with a SHO awareness campaign were more likely to be aware of SHOs and SHO enforcement than parents in municipalities without such a campaign. Findings showed that 55.6% of parents in municipalities with a SHO awareness campaign were aware of SHOs compared to 35.7% in municipalities without a campaign. Parents in municipalities with a SHO awareness campaign were also more likely to be aware of SHO enforcement activities (16.3 vs. 8.7%). Regression analyses indicated significant positive associations between the SHO awareness campaign and parental awareness of SHOs and SHO enforcement when controlling for parents' attitudes related to youth drinking, parenting characteristics, normative beliefs regarding other parents' awareness and youth drinking, and demographic characteristics. These findings suggest that a multi-media awareness campaign implemented by coalitions was positively associated with parental awareness of SHOs and perceived SHO enforcement, which may help to prevent or reduce underage drinking.

  15. Green Marketing fot Information Technology: Perceptions of it Professionals’ Attitudes and Behaviours and Actions to Increase Green Marketing in this Sector.

    Directory of Open Access Journals (Sweden)

    Bruno Roberto Viana Castro

    2016-05-01

    Full Text Available Increased environmental awareness has been deeply affecting consumer behaviour and increasing green marketing importance for organizations. The aim of this study is to analyze the IT professionals (Information Technology perception about actions related to green marketing (considering environmental issues in all product marketing stages, since production, through the use and disposal by the consumer and propose socially planned changes so they can maintain or enhance practices related to green IT actions taken by IT professionals with a focus on environmental sustainability. To this end, we measured the attitudes towards green IT using the Expectancy-Value model beyond its knowledge level about environmental problems and their buying environmentally friendly products. From the results obtained we used the strategies composite typology for social change planned in order to propose actions to change or reinforce  behaviour as regards green marketing on the part of IT professionals. Qualitative surveys were conducted to identify the beliefs and its consequences (attitudes and then quantitative research to measure attitudes, engagement and knowledge about green IT. The results indicate that IT professionals can be considered engaged and positive attitudes towards green marketing. Therefore a reinforcement strategy is suggested through economic and psychological incentives to maintain and foster this behaviour in relation to green IT.

  16. A simple technique to increase profits in wood products marketing

    Science.gov (United States)

    George B. Harpole

    1971-01-01

    Mathematical models can be used to solve quickly some simple day-to-day marketing problems. This note explains how a sawmill production manager, who has an essentially fixed-capacity mill, can solve several optimization problems by using pencil and paper, a forecast of market prices, and a simple algorithm. One such problem is to maximize profits in an operating period...

  17. Developing Marketing Strategies To Increase Brand Equity: The Differences Between Age Groups

    OpenAIRE

    Hui-Chu Chen; Robert D. Green

    2012-01-01

    Retailers are facing challenges from global competitors, aging consumer markets, and households with less income that impact brand equity. This study examines three age groups (younger, middle, older) marketing strategy perceptions and their brand equity (brand loyalty, brand awareness, perceived quality, brand association). As expected, different strategies influence each age group. Generally, older retailer shoppers have the highest brand equity. The results have certain implications to the...

  18. Hospital nursing leadership-led interventions increased genomic awareness and educational intent in Magnet settings.

    Science.gov (United States)

    Calzone, Kathleen A; Jenkins, Jean; Culp, Stacey; Badzek, Laurie

    2017-11-13

    The Precision Medicine Initiative will accelerate genomic discoveries that improve health care, necessitating a genomic competent workforce. This study assessed leadership team (administrator/educator) year-long interventions to improve registered nurses' (RNs) capacity to integrate genomics into practice. We examined genomic competency outcomes in 8,150 RNs. Awareness and intention to learn more increased compared with controls. Findings suggest achieving genomic competency requires a longer intervention and support strategies such as infrastructure and policies. Leadership played a role in mobilizing staff, resources, and supporting infrastructure to sustain a large-scale competency effort on an institutional basis. Results demonstrate genomic workforce competency can be attained with leadership support and sufficient time. Our study provides evidence of the critical role health-care leaders play in facilitating genomic integration into health care to improve patient outcomes. Genomics' impact on quality, safety, and cost indicate a leader-initiated national competency effort is achievable and warranted. Published by Elsevier Inc.

  19. Increasing Cervical Cancer Awareness and Screening in Jamaica: Effectiveness of a Theory-Based Educational Intervention

    Directory of Open Access Journals (Sweden)

    Evelyn Coronado Interis

    2015-12-01

    Full Text Available Despite declines in cervical cancer mortality in developed countries, cervical cancer incidence and mortality rates remain high in Jamaica due to low levels of screening. Effective interventions are needed to decrease barriers to preventive behaviors and increase adoption of behaviors and services to improve prospects of survival. We enrolled 225 women attending health facilities in an intervention consisting of a pre-test, educational presentation and post-test. The questionnaires assessed attitudes, knowledge, risk factors, and symptoms of cervical cancer among women. Changes in knowledge and intention to screen were assessed using paired t-tests and tests for correlated proportions. Participants were followed approximately six months post-intervention to determine cervical cancer screening rates. We found statistically significant increases from pre-test to post-test in the percentage of questions correctly answered and in participants’ intention to screen for cervical cancer. The greatest improvements were observed in responses to questions on knowledge, symptoms and prevention, with some items increasing up to 62% from pre-test to post-test. Of the 123 women reached for follow-up, 50 (40.7% screened for cervical cancer. This theory-based education intervention significantly increased knowledge of and intention to screen for cervical cancer, and may be replicated in similar settings to promote awareness and increase screening rates.

  20. Nonindustrial private forest owners' opinions to and awareness of energy wood market and forest-based bioenergy certification. Results of a case study from Finnish Karelia

    Energy Technology Data Exchange (ETDEWEB)

    Halder, Pradipta; Mei, Qu; Pelkonen, Paavo [Eastern Finland Univ., Joensuu (Finland). School of Forest Sciences; Weckroth, Timo

    2012-12-01

    Nonindustrial private forest owners (NIPFs) in Finland are important stakeholders of forest management and roundwood supply decisions. Their role will also be significant to supply energy wood to meet Finland's target for renewable energy in the future. The main objectives of this study were to explore the opinions and awareness of the Finnish NIPFs related to the energy wood market and forest-based bioenergy certification issues in Finland and their relevance for future bioenergy policies. A questionnaire-based survey was conducted among NIPFs in Finnish Karelia (N = 79). NIPFs considered price as the main deciding factor in harvesting and selling of energy wood. The present low price of energy wood compared to pulpwood did not motivate them to increase harvesting and selling of energy wood. The NIPFs appeared to be unaware of the forest-based bioenergy certification. However, they expected that such certification schemes would be easy to follow, develop energy wood market, and promote environmentally sound forest management practices in Finland. Private forest owners' associations and personal information letters emerged as the most favored means to disseminate information on forest-based bioenergy certification to the Finnish NIPFs. The study explored the opinions and awareness of the Finnish NIPFs related to energy wood market and forest based bioenergy certification from Finnish Karelia. The conclusions derived from the study might be highly policy-relevant concerning the development of energy wood market and related certification schemes. Future studies should include larger sample size for increasing the representativeness of the findings. (orig.)

  1. Increasing Community Awareness About Alzheimer's Disease in Puerto Rico Through Coffee Shop Education and Social Media.

    Science.gov (United States)

    Friedman, Daniela B; Gibson, Andrea; Torres, William; Irizarry, Jessica; Rodriguez, John; Tang, Weizhou; Kannaley, Kristie

    2016-10-01

    Alzheimer's disease (AD) is the fourth leading cause of death in Puerto Rico. Using multi-media resources and in-person education may be an effective approach to improve knowledge and awareness of AD. The Un Café por el Alzheimer program in Puerto Rico incorporates an education component at coffee shops and a social media campaign using Facebook. The current study evaluates this initiative through an analysis of pre/post education survey results and social media content and use. Surveys contained close-ended and open-ended questions to understand participants' perceptions and knowledge about AD. Post-education surveys also included questions related to program satisfaction. Social media analysis of the Facebook community page examined posts from March 1 to September 30, 2015. Descriptive statistics were used to analyze survey and Facebook data. Four education sessions were conducted with a total of 212 participants. Fifty-one of the participants completed both pre- and post-surveys. Following the education program participants reported improved knowledge of risk and protective factors. All participants reported learning new information from the program. There were a total of 250 posts on the Un Café por el Alzheimer community Facebook page; 168 posts related to AD. The Facebook page reached 294,109 people, with 9963 page likes, 610 comments, 17,780 post clicks, and 3632 shares. There was an average increase of 64.8 % in number of people reached by the Facebook page following the education sessions. The approach of combining social media resources and in-person education is beneficial to increase public awareness of AD and disseminate health information.

  2. Project To Design a Marketing Plan for Promoting Educators' Awareness of and Access to ERIC Products. Proposed Marketing Plan.

    Science.gov (United States)

    Contemporary Associates, Inc., Washington, DC.

    The proposed strategy, which is designed to maximize the effectiveness and minimize the costs of marketing the Information Analysis Products (IAPs) produced by the 16 ERIC Clearinghouses, is based on a study of the concept of centralized versus decentralized ordering of selected ERIC products. The experiment measured four variables--postage,…

  3. Marketing Career Speed Networking: A Classroom Event to Foster Career Awareness

    Science.gov (United States)

    Buff, Cheryl L.; O'Connor, Suzanne

    2012-01-01

    This paper describes the design, implementation, and evaluation of a marketing career speed networking event held during class time in two sections of the consumer behavior class. The event was coordinated through a partnering effort with marketing faculty and the college's Career Center. A total of 57 students participated in the event, providing…

  4. AN ESTIMATION OF CONNECTION BETWEEN INDICATORS OF BRAND AWARENESS/PENETRATION AND MARKET SHARE

    Directory of Open Access Journals (Sweden)

    Grebennikov V. F.

    2015-09-01

    Full Text Available In marketing practice usually are used various indicators for the description of «brand health». Between which and brand market share possibly exist the statistically significant connection. If such connection is found, it is possible data recovery about a market share when it is absent or is incomplete. In the article application for this regression analysis on the basis of actual data on several local markets is described. The results show that such connection exists for all studied indicators. But force of it significantly differs that leads to a conclusion about priority of use for data recovery part of indicators, and refusal of application of others. Also it is necessary to pay attention to existence of specifics of commodity group and the market which significantly influence by sight and regression equation accuracy.

  5. Increasing awareness and preparedness by an exhibition and studying the effect of visuals

    Science.gov (United States)

    Charrière, Marie; Bogaard, Thom; Malet, Jean-Philippe; Mostert, Erik

    2013-04-01

    Damages caused by natural hazards can be reduced not only by protection, management and intervention activities, but also by information and communication to improve awareness and preparedness of local communities and tourists. Risk communication is particularly crucial for mountainous areas, such as the Ubaye Valley (France), as they are affected by multiple hazards and are particularly sensitive to the potential effects of climate and socio-economic changes which may increase the risk associated with natural hazards significantly. An exhibition is a powerful tool to communicate with the general public. It allows1: (1) targeting specific audiences, (2) transmitting technical and scientific knowledge using a suitable language, (3) anchoring the collective memory of past events, (4) visualize and emotionalize the topic of natural hazards, (5) strengthening the communication between peers, and (6) highlighting local resources and knowledge. In addition to these theoretical advantages, an exhibition may fulfill the requirements of a community. In the Ubaye Valley (France), this tool was proposed by the stakeholders themselves to increase awareness and preparedness of the general public. To meet this demand, the exhibition was designed following three general topics: (1) the natural phenomena and their potential consequences on the elements at risk, (2) the management and protection measures (individual and collective) and (3) the evolution of events and knowledge throughout past up to the present and the anticipation of the future situations. Besides being a real risk communication practice, this exhibition will be the setting for an extensive research project studying the effect of the use of visualization tools on the awareness and preparedness of a community. A wide range of visuals (photos, videos, maps, models, animations, multimedia, etc.) will present many dimensions of locally occurring natural hazards and risk problems. The aim of the research is (1) to

  6. Nuclear energy in the increasingly deregulated brazilian energy market

    International Nuclear Information System (INIS)

    Mathias, Sergio G

    2003-01-01

    The Brazilian Electric Energy Market is presently undergoing an institutional transition from a strictly regulated to a commercially competitive market, due to be completed by January, 2006. The operation and maintenance costs of the two presently existing Brazilian nuclear power plants allow them to be economically competitive with other types of plants for meeting the load demand in the country. The commercialization of the energy produced by the two existing nuclear power plants must cope with the impact of the new market rules, which establish that power purchase contracts must be freely negotiated between generating and distributing companies. The projected costs for the construction and operation of a third NPP also indicate that it may be economically feasible under the new market rules (author)

  7. Prices dip, activity increases in unrestricted uranium market

    International Nuclear Information System (INIS)

    Anon.

    1993-01-01

    April's activity in the restricted uranium market fluctuated in the same range as that observed in March. At the same time, NUKEM detects a weakening of prices in the unrestricted market to $7.45-$7.65. Unrestricted buyers seem to have detected lower prices as well; much of the new demand noted this month emerged in the unrestricted segment of the market. With this issue, NUKEM inaugurates a new market statistic. To better follow developments in the conversion market, we will report a spot price range for conversion services. This price measure will be derived in a manner analogous to NUKEM's other spot market price ranges. We will continue to publish the current NUKEM price range for new contracts for a few months. If you wish to retain the old conversion contract price range in future editions, please contact our US office. Four deals for near term delivery occurred in the uranium market in April, resulting in spot market transaction volume of 2.5 million lbs U3O8 equivalent. In the first week, a US non-utility purchased a small quantity of enriched uranium product from an intermediary in a spot transaction representing about 75,000 lbs U3O8. The second week saw the stealthy purchase of Portland General Electric's inventory of natural and enriched uranium. The buyer of PGE's 1.1 million lbs U3O8 equivalent has achieved an unusual degree of anonymity. Also during the second week, a US utility bought a small quantity of enriched uranium containing less than 25,000 lbs natural U3O8 equivalent

  8. Using a Multimedia Social Marketing Campaign to Increase Active Bystanders on the College Campus

    Science.gov (United States)

    Potter, Sharyn J.

    2012-01-01

    Objective: To evaluate the campus-wide administration of the Know Your Power bystander-oriented social marketing campaign. Participants: Undergraduate students at a public college were invited to participate in a public awareness survey before and after the 6-week campaign administration in February and March 2009. Methods: Pretest and posttests…

  9. 75 FR 27341 - Increasing Market and Planning Efficiency Through Improved Software; Notice of Technical...

    Science.gov (United States)

    2010-05-14

    ..., ramp rates, and network topology), flexible dispatch, settlement calculations, transmission switching... Market and Planning Efficiency Through Improved Software; Notice of Technical Conference To Discuss Increasing Market and Planning Efficiency Through Improved Software May 7, 2010. Take notice that Commission...

  10. The Mixmasters: A Smart Marketing Mix Helps a Small College Dramatically Increase Student Enrollments.

    Science.gov (United States)

    Paul, R. Dana; Stark, Ken

    1983-01-01

    Adrian College's steady increase and confidence in enrollment projections stem from a research-based, thoughtfully planned, carefully implemented, highly controlled marketing programs. Four major elements of a successful marketing mix are identified: product, price, place, promotion. (MLW)

  11. Disease awareness may increase risk of suicide in young onset dementia: A case report

    Directory of Open Access Journals (Sweden)

    Maria Alice Tourinho Baptista

    Full Text Available ABSTRACT Studies report that people with young onset Alzheimer's disease (YOAD have higher levels of disease awareness compared to those with late onset AD. We report a case of a man with YOAD who had preserved awareness of disease, depression and risk of suicide associated with the development of the dementia. Cognitive functioning, disease severity, depressive symptoms and awareness of disease were assessed using validated measures. The person with YOAD showed a moderate level of disease severity and high degree of dependence for activities of daily living. There was recognition of memory problems and routine changes with presence of intense pessimism, low self-esteem and suicidal ideation. This case points to the existence of specific issues related to young onset dementia and the clinical importance of identifying and treating patients who might be aware of their condition.

  12. Increasing Public Awareness of Direct-to-Consumer Genetic Tests: Health Care Access, Internet Use, and Population Density Correlates

    International Nuclear Information System (INIS)

    Rutten, L. J. F.; Gollust, S. E.; Naveed, S.; Moser, R. P.

    2012-01-01

    Uncertainty around the value of and appropriate regulatory models for direct-to-consumer (DTC) genetic testing underscores the importance of tracking public awareness of these services. We analyzed nationally representative, cross-sectional data from the Health Information National Trends Survey in 2008 (n=7, 674) and 2011 (n=3, 959) to assess population-level changes in awareness of DTC genetic testing in the U.S. and to explore socio demographic, health care, Internet use, and population density correlates. Overall, awareness increased significantly from 29% in 2008 to 37% in 2011. The observed increase in awareness from 2008 to 2011 remained significant (OR=1.39) even when adjusted for socio demographic variables, health care access, Internet use, and population density. Independent of survey year, the odds of awareness of DTC genetic tests were significantly higher for those aged 50-64 (OR=1.64), and 65-74 (O R=1.60); college graduates (OR=2.02 ); those with a regular source of health care (OR=1.27); those with a prior cancer diagnosis (OR=1.24); those who use the Internet (OR=1.27); and those living in urban areas ( OR=1.25). Surveillance of awareness-along with empirical data on use of and response to genetic risk information-can inform public health and policy efforts to maximize benefits and minimize risks of DTC genetic testing.

  13. Increasing Public Awareness of Direct-to-Consumer Genetic Tests: Health Care Access, Internet Use, and Population Density Correlates.

    Science.gov (United States)

    Finney Rutten, Lila J; Gollust, Sarah E; Naveed, Sana; Moser, Richard P

    2012-01-01

    Uncertainty around the value of and appropriate regulatory models for direct-to-consumer (DTC) genetic testing underscores the importance of tracking public awareness of these services. We analyzed nationally representative, cross-sectional data from the Health Information National Trends Survey in 2008 (n = 7, 674) and 2011 (n = 3, 959) to assess population-level changes in awareness of DTC genetic testing in the U.S. and to explore sociodemographic, health care, Internet use, and population density correlates. Overall, awareness increased significantly from 29% in 2008 to 37% in 2011. The observed increase in awareness from 2008 to 2011 remained significant (OR = 1.39) even when adjusted for sociodemographic variables, health care access, Internet use, and population density. Independent of survey year, the odds of awareness of DTC genetic tests were significantly higher for those aged 50-64 (OR = 1.64), and 65-74 (OR = 1.60); college graduates (OR = 2.02); those with a regular source of health care (OR = 1.27); those with a prior cancer diagnosis (OR = 1.24); those who use the Internet (OR = 1.27); and those living in urban areas (OR = 1.25). Surveillance of awareness-along with empirical data on use of and response to genetic risk information-can inform public health and policy efforts to maximize benefits and minimize risks of DTC genetic testing.

  14. Energy Aware Pricing in a Three-Tiered Cloud Service Market

    Directory of Open Access Journals (Sweden)

    Debdeep Paul

    2016-09-01

    Full Text Available We consider a three-tiered cloud service market and propose an energy efficient pricing strategy in this market. Here, the end customers are served by the Software-as-a-Service (SaaS providers, who implement customized services for their customers. To host these services, these SaaS providers, in turn, lease the infrastructure related resources from the Infrastructure-as-a-Service (IaaS or Platform-as-a-Service (PaaS providers. In this paper, we propose and evaluate a mechanism for pricing between SaaS providers and Iaas/PaaS providers and between SaaS providers and the end customers. The pricing scheme is designed in a way such that the integration of renewable energy is promoted, which is a very crucial aspect of energy efficiency. Thereafter, we propose a technique to strategically provide an improved Quality of Service (QoS by deploying more resources than what is computed by the optimization procedure. This technique is based on the square root staffing law in queueing theory. We carry out numerical evaluations with real data traces on electricity price, renewable energy generation, workload, etc., in order to emulate the real dynamics of the cloud service market. We demonstrate that, under practical assumptions, the proposed technique can generate more profit for the service providers operating in the cloud service market.

  15. Social marketing as a means of raising community awareness of an ...

    African Journals Online (AJOL)

    To this end, the Township AIDS Project (TAP), which has VCT sites serving the greater Soweto area, attempts to maintain a high degree of visibility in the community through campaigning and various forms of advertising. To determine whether the social marketing strategies employed by the organisation encouraged ...

  16. Increasing Social Awareness and Professional Collaboration in Architectural Education Towards a Sustainable and Disaster - Free Future

    Directory of Open Access Journals (Sweden)

    Cengiz Özmen

    2013-12-01

    Full Text Available The aim of this study is to explore ways of increasing the social and professional awareness of students of architecture to educate a new generation of architects who are familiar with the concepts of social responsibility, professional collaboration , sustainable development and disaster mitigation. Turkey experiences a rapid social change due to the urban regeneration, population movements, environmental changes, new technologies and professional diversification. These phenomenon affect all aspects o f life. This study explores the possibilities for applying new methods of teaching in schools of architecture to train a generation of architects who will be in tune with this new, ever - changing socio - cultural environment in Turkey. A study lasting one edu cational term of 14 weeks was conducted on a group of 15 second year students of architecture. A structural design course which previously had a purely theoretical and mathematical approcah to the subject matter was altered to contain background informatio n regarding social context such as the photos, videos and narratives of earthquake affected areas of Turkey. This was done to introduce the students with the reality of the built environment and professional life in Turkey. Additionally small - scale applied projects were given as semester tasks to the students where they can experience a scaled but realistic application of the theoretical knowledge into reality. These two approaches were supplemented with theoretical knowledge to prepare the students for pro fessional life in a realistic manner. A sudden increase in student attention and participation to the course was observed both in matters concrening the professional application and social context of their architectural projects. These findings were consis tent with a previous study conducted by the author. The findings of this experimental application have resulted in a revision of the educational curriculum concerning the structural

  17. Female Sexual Dysfunction Among Muslim Women: Increasing Awareness to Improve Overall Evaluation and Treatment.

    Science.gov (United States)

    Rahman, Sameena

    2018-04-17

    Dysfunction Among Muslim Women: Increasing Awareness to Improve Overall Evaluation and Treatment. Sex Med Rev 2018;X:XX-XX. Copyright © 2018 International Society for Sexual Medicine. Published by Elsevier Inc. All rights reserved.

  18. Increasing the effectiveness and integration of company marketing communications activities at Höyhentämö

    OpenAIRE

    Osondu, Justice

    2017-01-01

    This study, aimed at increasing the effectiveness and integration of the company’s marketing communications activities was conducted for the Höyhentämö (Pluckhouse) theatre organisation. The primary activities of Höyhentämö focus on producing contemporary theatre, dance and other performances. The objective of the research study is to find the most useful promotional tools for Höyhentämö that will enhance and improve awareness of their brand, thus resulting in brand recognition. The resea...

  19. Shopper marketing nutrition interventions: Social norms on grocery carts increase produce spending without increasing shopper budgets☆

    Science.gov (United States)

    Payne, Collin R.; Niculescu, Mihai; Just, David R.; Kelly, Michael P.

    2015-01-01

    Objectives We assessed the efficacy of an easy-to-implement shopper marketing nutrition intervention in a pilot and two additional studies to increase produce demand without decreasing store profitability or increasing shopper budgets. Methods We created grocery cart placards that detailed the number of produce items purchased (i.e., descriptive norm) at particular stores (i.e., provincial norm). The effect of these placards on produce spending was assessed across 971,706 individual person grocery store transactions aggregated by day. The pilot study designated a baseline period (in both control and intervention store) followed by installation of grocery cart placards (in the intervention store) for two weeks. The pilot study was conducted in Texas in 2012. In two additional stores, we designated baseline periods followed by 28 days of the same grocery cart placard intervention as in the pilot. Additional interventions were conducted in New Mexico in 2013. Results The pilot study resulted in a significant difference between average produce spending per day per person across treatment periods (i.e., intervention versus same time period in control) (16%) and the difference between average produce spending per day per person across stores in the control periods (4%); Furthermore, the same intervention in two additional stores resulted in significant produce spending increases of 12.4% and 7.5% per day per person respectively. In all stores, total spending did not change. Conclusions Descriptive and provincial social norm messages (i.e., on grocery cart placards) may be an overlooked tool to increase produce demand without decreasing store profitability and increasing shopper budgets. PMID:26844084

  20. Social Media as a Tool of Marketing and Creating Brand awareness : Case study research

    OpenAIRE

    Miyungi Odhiambo, Christine Adhiambo

    2012-01-01

    Social media is a phenomenon that has become an important aspect in marketing mix and revolutionizing the way companies interact with customers. It is a new research field and a quick literature scan reveals that not many studies exist. Nevertheless, these few existing studies without scientific evidence with industry data, have rushed to conclude that the emergence of social media has led to the demise of the traditional advertising mainstream media. Therefore, using a scientific research me...

  1. Increasing Public Awareness of Direct-to-Consumer Genetic Tests: Health Care Access, Internet Use, and Population Density Correlates

    Directory of Open Access Journals (Sweden)

    Lila J. Finney Rutten

    2012-01-01

    Full Text Available Uncertainty around the value of and appropriate regulatory models for direct-to-consumer (DTC genetic testing underscores the importance of tracking public awareness of these services. We analyzed nationally representative, cross-sectional data from the Health Information National Trends Survey in 2008 (n=7,674 and 2011 (n=3,959 to assess population-level changes in awareness of DTC genetic testing in the U.S. and to explore sociodemographic, health care, Internet use, and population density correlates. Overall, awareness increased significantly from 29% in 2008 to 37% in 2011. The observed increase in awareness from 2008 to 2011 remained significant (OR=1.39 even when adjusted for sociodemographic variables, health care access, Internet use, and population density. Independent of survey year, the odds of awareness of DTC genetic tests were significantly higher for those aged 50–64 (OR=1.64, and 65–74 (OR=1.60; college graduates (OR=2.02; those with a regular source of health care (OR=1.27; those with a prior cancer diagnosis (OR=1.24; those who use the Internet (OR=1.27; and those living in urban areas (OR=1.25. Surveillance of awareness—along with empirical data on use of and response to genetic risk information—can inform public health and policy efforts to maximize benefits and minimize risks of DTC genetic testing.

  2. Reduction in malaria prevalence and increase in malaria awareness in endemic districts of Bangladesh.

    Science.gov (United States)

    Alam, Mohammad Shafiul; Kabir, Mohammad Moktadir; Hossain, Mohammad Sharif; Naher, Shamsun; Ferdous, Nur E Naznin; Khan, Wasif Ali; Mondal, Dinesh; Karim, Jahirul; Shamsuzzaman, A K M; Ahmed, Be-Nazir; Islam, Akramul; Haque, Rashidul

    2016-11-11

    Malaria is endemic in 13 districts of Bangladesh. A baseline malaria prevalence survey across the endemic districts of Bangladesh was conducted in 2007, when the prevalence was reported around 39.7 per 1000 population. After two rounds of Global Fund to Fight AIDS, Tuberculosis and Malaria (GFATM)-funded intervention by the National Malaria Control Programme (NMCP) and a BRAC-led NGO consortium, a follow-up survey was conducted across the malaria-endemic districts of Bangladesh to measure the change in prevalence rate and in people's knowledge of malaria. The survey was carried out from August to November 2013 in 70 upazilas (sub-districts) of 13 malaria-endemic districts of Bangladesh, following the same multi-stage cluster sampling design and the same number of households enrolled during the baseline prevalence survey in 2007, to collect 9750 randomly selected blood samples. For on-the-spot diagnosis of malaria, a rapid diagnostic test was used. The household head or eldest person available was interviewed using a pre-coded structured questionnaire to collect data on the knowledge and awareness of malaria in the household. Based on a weighted calculation, the overall malaria prevalence was found to be 1.41 per 1000 population. The proportion of Plasmodium falciparum mono-infection was 77.78% while both Plasmodium vivax mono-infection and mixed infection of the two species were found to be 11.11%. Bandarban had the highest prevalence (6.67 per 1000 population). Knowledge of malaria signs, symptoms and mode of transmission were higher in the follow-up survey (97.26%) than the baseline survey. Use of bed nets for prevention of malaria was found to be high (90.15%) at respondent level. People's knowledge of selected parameters increased significantly during the follow-up survey compared to the baseline survey conducted in 2007. A reduced prevalence rate of malaria and increased level of knowledge were observed in the present malaria prevalence survey in Bangladesh.

  3. Proposed Marketing Strategy for Y Supermarket to Increase Sales of Organic Products

    OpenAIRE

    Silalahi, Ezron Martin Vivaldi; Purwanegara, Mustika Sufiati

    2013-01-01

    Gap between people's attitudes and actions towards environmental sustainability was the problem faced by the Y Supermarket, where the organic products that sold are still less desirable by people in Bandung city. Based on internal and external analysis, there are some deficiencies owned by Y Supermarket in selling organic products. Y Supermarket in selling organic products do not know clearly who their target market. Based on a survey conducted, level of public awareness relatively low. Lack ...

  4. Increasing awareness and prompting HIV testing: Contributions of Amsterdam HIV Testing Week 2016.

    NARCIS (Netherlands)

    den Daas, C; Meddens, E M; van Bergen, Jeam; de Bree, G J; Hogewoning, A A; Brinkman, K; de Wit, Jbf

    2018-01-01

    We evaluated Amsterdam HIV Testing Week (HTW) 2016 regarding its primary goals of raising awareness and prompting HIV testing. Participating services offered free, anonymous HIV testing, with a focus on reaching men who have sex with men (MSM) and people with a non-western migration background.

  5. Increasing awareness and knowledge of lifestyle recommendations for cancer prevention in Lynch syndrome carriers

    NARCIS (Netherlands)

    Vrieling, A.; Visser, A.; Hoedjes, Meeke; Hurks, H.M.H.; Gómez García, E.; Hoogerbrugge, N.; Kampman, E.

    2018-01-01

    Lynch syndrome (LS) mutation carriers may reduce their cancer risk by adhering to lifestyle recommendations for cancer prevention. This study tested the effect of providing LS mutation carriers with World Cancer Research Fund-the Netherlands (WCRF-NL) health promotion materials on awareness and

  6. Sexualization of Awareness: Catchy, but Does It Actually Increase Knowledge of Breast Cancer?

    Science.gov (United States)

    Burgess, Melinda C. R.; Murray, Ashley B.

    2014-01-01

    Currently, in the United States, there exist numerous public awareness campaigns about breast cancer. Many of these campaigns are highly sexualized, focusing on the breasts as an object of fun, as opposed to focusing on information about prevention/diagnosis/treatment. In spite of their popularity, it is unknown what effect they actually have on…

  7. Lessons learned from creating a mobile version of an educational board game to increase situational awareness

    NARCIS (Netherlands)

    Klemke, Roland; Kurapati, Shalini; Lukosch, Heide; Specht, Marcus

    2015-01-01

    This paper reports on an iterative design process for a serious game, which aims to raise situational awareness among different stakeholders in a logistics value chain by introducing multi-user role-playing games. It does so in several phases: After introducing the field of logistics as a problem

  8. A structured approach to increase situational awareness in low voltage distribution grids

    NARCIS (Netherlands)

    Helmholt, K.A.; Groote Schaarsberg, M.; Broersma, T.; Morren, J.; Kruizinga, B.; Wouters, P.A.A.F.; Steennis, E.F.; Baldinger, F.

    2015-01-01

    Wear and tear, electrification and aging of (low voltage) distribution grids require maintenance in order to assure continuous provision of electricity. Situational awareness is required to find out when parts of the grid need maintenance and which parts should be prioritized. The paper proposes a

  9. Using Role-Taking and Behavioral Mimicking in Games to Increase Awareness on the Bystander Effect

    DEFF Research Database (Denmark)

    Soegaard Andersen, Josephine; Schoenau-Fog, Henrik

    2015-01-01

    This study presents a concept on how a serious game might raise awareness of the bystander effect by using elements of game theory as well as a few psychological terms. The paper summarizes the theories and concludes with the description of a concept, which is a third person role playing game wit...

  10. Transferring an educational board game to a multi-user mobile learning game to increase shared situational awareness

    NARCIS (Netherlands)

    Klemke, Roland; Kurapati, Shalini; Kolfschoten, Gwendolyn

    2013-01-01

    Klemke, R., Kurapati, S., & Kolfschoten, G. (2013, 6 June). Transferring an educational board game to a multi-user mobile learning game to increase shared situational awareness. In P. Rooney (Ed.), Proceedings of the 3rd Irish Symposium on Game Based Learning (pp. 8-9). Dublin, Ireland. Please see

  11. Transferring an educational board game to a multi-user mobile learning game to increase shared situational awareness

    NARCIS (Netherlands)

    Klemke, Roland; Kurapati, Shalini; Kolfschoten, Gwendolyn

    2013-01-01

    Klemke, R., Kurapati, S., & Kolfschoten, G. (2013, 6 June). Transferring an educational board game to a multi-user mobile learning game to increase shared situational awareness. Presentation at the 3rd Irish Symposium on Game Based Learning, Dublin, Ireland. Please see also

  12. Availability of EPA Tools and Resources to Increase Awareness of the Cardiovascular Health Effects of Air Pollution

    Science.gov (United States)

    On November 14, 2017 Dr. Wayne Cascio, Acting Director will present a webinar titled, “Availability of EPA Tools and Resources to Increase Awareness of the Cardiovascular Health Effects of Air Pollution” to HHS’ Million Hearts Federal Partner’s Monthly Cal...

  13. Increased use of gas in the country: Norway as a part of an European gas market

    International Nuclear Information System (INIS)

    Bjoerndalen, Joergen; Nese, Gjermund

    2005-06-01

    Norwegian authorities want natural gas to be increasingly used in Norway. The development and establishment of a Norwegian market for gas demands large investments in infrastructure. These investments would have to be done with a large uncertainty attached to future gas prices and - volumes in such a market. As a consequence of Norwegian gas participating in an international market many of the frame conditions for the extension of a future internal market for gas would be set by the international development. In this article several factors connected to the market structure and pricing principles in the European gas market are pointed out. The focus is on the historical development and on what is viewed as essential facts in the development of a future European gas market. The development seems firstly to influence the development in the EU work for an internal market for gas through a gradual liberalisation of the national markets. This work has apparently had a reducing effect on the gas prices to the customers in the liberalised parts of the markets. It is however, stressed that the approach of gradual liberalisation may prove to have some negative consequences for the development of efficient competition in the gas markets. Another aspect mentioned is the development towards spot markets for gas the so-called ''gas hubs'' and more short-term competition types. This type of gas trade is expected to more and more replace the traditional long-term take-on-pay-contracts. In reality it would be the prices noted in the ''gas hubs'' that represent the alternative profits for the Norwegian gas producers and therefore mainly would determine the prices on the future internal gas market. Consequently the Norwegian authorities may play a main role in determining the conditions for an increased use of gas in Norway but the price of gas and consequently the extent of such an internal market as to sold gas volume would mainly be determined by the development in the European

  14. Effects of the 2003 advertising/promotion ban in the United Kingdom on awareness of tobacco marketing: findings from the International Tobacco Control (ITC) Four Country Survey

    OpenAIRE

    Harris, F.; MacKintosh, A. M.; Anderson, S.; Hastings, G.; Borland, R.; Fong, G. T.; Hammond, D.; Cummings, K. M.

    2006-01-01

    Background: In February 2003, a comprehensive ban on tobacco promotion came into effect in the United Kingdom, which prohibited tobacco marketing through print and broadcast media, billboards, the internet, direct mail, product placement, promotions, free gifts, coupons and sponsorships. \\ud Objective: To investigate the impact of the UK’s comprehensive ban on tobacco promotion on adult smokers’ awareness of tobacco marketing in the UK relative to Canada, the United States and Australia. \\ud ...

  15. Music Training Increases Phonological Awareness and Reading Skills in Developmental Dyslexia: A Randomized Control Trial.

    Science.gov (United States)

    Flaugnacco, Elena; Lopez, Luisa; Terribili, Chiara; Montico, Marcella; Zoia, Stefania; Schön, Daniele

    2015-01-01

    There is some evidence for a role of music training in boosting phonological awareness, word segmentation, working memory, as well as reading abilities in children with typical development. Poor performance in tasks requiring temporal processing, rhythm perception and sensorimotor synchronization seems to be a crucial factor underlying dyslexia in children. Interestingly, children with dyslexia show deficits in temporal processing, both in language and in music. Within this framework, we test the hypothesis that music training, by improving temporal processing and rhythm abilities, improves phonological awareness and reading skills in children with dyslexia. The study is a prospective, multicenter, open randomized controlled trial, consisting of test, rehabilitation and re-test (ID NCT02316873). After rehabilitation, the music group (N = 24) performed better than the control group (N = 22) in tasks assessing rhythmic abilities, phonological awareness and reading skills. This is the first randomized control trial testing the effect of music training in enhancing phonological and reading abilities in children with dyslexia. The findings show that music training can modify reading and phonological abilities even when these skills are severely impaired. Through the enhancement of temporal processing and rhythmic skills, music might become an important tool in both remediation and early intervention programs.Trial Registration: ClinicalTrials.gov NCT02316873

  16. Music Training Increases Phonological Awareness and Reading Skills in Developmental Dyslexia: A Randomized Control Trial.

    Directory of Open Access Journals (Sweden)

    Elena Flaugnacco

    Full Text Available There is some evidence for a role of music training in boosting phonological awareness, word segmentation, working memory, as well as reading abilities in children with typical development. Poor performance in tasks requiring temporal processing, rhythm perception and sensorimotor synchronization seems to be a crucial factor underlying dyslexia in children. Interestingly, children with dyslexia show deficits in temporal processing, both in language and in music. Within this framework, we test the hypothesis that music training, by improving temporal processing and rhythm abilities, improves phonological awareness and reading skills in children with dyslexia. The study is a prospective, multicenter, open randomized controlled trial, consisting of test, rehabilitation and re-test (ID NCT02316873. After rehabilitation, the music group (N = 24 performed better than the control group (N = 22 in tasks assessing rhythmic abilities, phonological awareness and reading skills. This is the first randomized control trial testing the effect of music training in enhancing phonological and reading abilities in children with dyslexia. The findings show that music training can modify reading and phonological abilities even when these skills are severely impaired. Through the enhancement of temporal processing and rhythmic skills, music might become an important tool in both remediation and early intervention programs.Trial Registration: ClinicalTrials.gov NCT02316873

  17. Use of a web site to increase knowledge and awareness of hunger-related issues.

    Science.gov (United States)

    Jennings, Sharla; Cotugna, Nancy; Vickery, Connie E

    2003-11-01

    The purpose of this study was to determine the current level of knowledge and awareness of hunger-related issues among a convenience sample of Delawareans. We also assessed whether raising knowledge and awareness of the hunger problem through the FBD's newly designed web site would encourage participation in antihunger activities. Via e-mail, 1,719 individuals were invited to participate in a three-phase, online survey, and 392 agreed. Phase-I questions were answered prior to viewing the web site, phase II (n=217) immediately afterward, and phase III (n=61) six weeks later. Responses indicated a high level of awareness about general hunger issues but specific knowledge proved to be at a lower level. No statistically significant differences were noted when data were collapsed across gender, age, educational level, or work setting. In a six-week post-survey, 41% of subjects were motivated by the web site to engage in an antihunger activity; 34% had told others about the web site and indicated it may be a useful tool in antihunger outreach efforts for the FBD.

  18. Use of a web site to increase knowledge and awareness of hunger-related issues.

    Science.gov (United States)

    Jennings, Sharla; Cotugna, Nancy; Vickery, Connie E.

    2003-01-01

    The purpose of this study was to determine the current level of knowledge and awareness of hunger-related issues among a convenience sample of Delawareans. We also assessed whether raising knowledge and awareness of the hunger problem through the FBD's newly designed web site would encourage participation in antihunger activities. Via e-mail, 1,719 individuals were invited to participate in a three-phase, online survey, and 392 agreed. Phase-I questions were answered prior to viewing the web site, phase II (n=217) immediately afterward, and phase III (n=61) six weeks later. Responses indicated a high level of awareness about general hunger issues but specific knowledge proved to be at a lower level. No statistically significant differences were noted when data were collapsed across gender, age, educational level, or work setting. In a six-week post-survey, 41% of subjects were motivated by the web site to engage in an antihunger activity; 34% had told others about the web site and indicated it may be a useful tool in antihunger outreach efforts for the FBD. PMID:14651376

  19. Website Quality to Increase Franchise Marketing Performance Excellence

    OpenAIRE

    Erwin Halim; Yohannes Kurniawan

    2016-01-01

    According to Indonesia Association of Service Provider (APJII) survey in 2014, the internet user in Indonesia increased up to around 88 million. This number expresses that the use of the internet to seek business franchise information will increase as well. The increase of internet using should be followed by the quality of franchisor's website. The franchisor's website will relate to system quality, information quality and service quality (DeLone and McLean, 2003). This research uses S...

  20. Market based solutions for increased flexibility in electricity consumption

    International Nuclear Information System (INIS)

    Grande, Ove S.; Saele, Hanne

    2005-06-01

    The main focus of this paper is on manual and automatic demand response to prices in the day ahead market. The content is mainly based on the results and experiences from the large scale Norwegian test and research project End User flexibility by efficient use of ICT (2001-2004) involving 10,894 customers with automatic meter reading (AMR) and remote load control (RLC) options. The response to hourly spot price products and intraday time of use (ToU) tariffs were tested. The registered response differs from 0.18-1 kWh/h in average per household customer for the different combination of these price signals. The largest response was achieved for the customers with both the ToU network tariff and hourly spot price. Some of the customers were offered remote controlled automatic disconnection of water heaters in the high price periods during week days. The test shows that the potential of load reduction from water heaters can be estimated to 0.6 kWh/h in the peak hours on average. For Norway this indicates that a total of 600 MWh/h automatic price elasticity could be achieved, provided that half of the 2 million Norwegian households accept RLC of their water heater referred to spot price. The benefit for load shifting is limited for each customer, but of great value for the power system as a whole. Combination of an hourly spot price contract with an intraday ToU network tariff should therefore be considered, in order to provide stable economic incentives for load reduction. One potential drawback for customers with spot price energy contracts is the risk of high electricity prices in periods of lasting scarcity. Combination with financial power contracts as an insurance for the customer is an option that will be examined in a follow up project

  1. Increasing plant density in eastern United States broccoli production systems to maximize marketable head yields

    Science.gov (United States)

    Increased demand for fresh market broccoli (Brassica oleracea L. var. italica) has led to increased production along the eastern seaboard of the United States. Maximizing broccoli yields is a primary concern for quickly expanding eastern commercial markets. Thus, a plant density study was carried ...

  2. From under the shadows: developing awareness in a conventional market with a product less recognized

    Directory of Open Access Journals (Sweden)

    Nelson Barber

    2010-07-01

    Full Text Available Nelson Barber, Janis DonovanWhittemore School of Business, University of New Hampshire, Durham, NH, USAAbstract: The wine industry has considered product quality as the benchmark driving ­competitiveness, with wine quality the target standard. This focus on quality exposes producers to intense price competition with consumers alternating between wines. Some research has been done on country of origin suggesting the value consumers place on specific origins goes deeper than quality and price, inferring the presence of other dimensions such as emotional, economic, and social associations. However, little has been done to determine the value consumers place on the sub-wine regions of these larger countries. This study examines dimensions of wine region brand equity, by analyzing benefits sought by consumers. Data was collected through a survey conducted in the United States which identified drivers of preferences for wine regions and relationships that may exist between those drivers and wine region preferences. The findings suggest brand equity of small wine regions results from consumer motivational factors and these factors are determinants of consumer preferences. Linking these factors to consumer, demographic and location allows for direct marketing strategies.Keywords: wine region brand equity, consumer, gender, millennial

  3. Increased situation awareness in major incidents-radio frequency identification (RFID) technique: a promising tool.

    Science.gov (United States)

    Jokela, Jorma; Rådestad, Monica; Gryth, Dan; Nilsson, Helené; Rüter, Anders; Svensson, Leif; Harkke, Ville; Luoto, Markku; Castrén, Maaret

    2012-02-01

    In mass-casualty situations, communications and information management to improve situational awareness is a major challenge for responders. In this study, the feasibility of a prototype system that utilizes commercially available, low-cost components, including Radio Frequency Identification (RFID) and mobile phone technology, was tested in two simulated mass-casualty incidents. The feasibility and the direct benefits of the system were evaluated in two simulated mass-casualty situations: one in Finland involving a passenger ship accident resulting in multiple drowning/hypothermia patients, and another at a major airport in Sweden using an aircraft crash scenario. Both simulations involved multiple agencies and functioned as test settings for comparing the disaster management's situational awareness with and without using the RFID-based system. Triage documentation was done using both an RFID-based system, which automatically sent the data to the Medical Command, and a traditional method using paper triage tags. The situational awareness was measured by comparing the availability of up-to date information at different points in the care chain using both systems. Information regarding the numbers and status or triage classification of the casualties was available approximately one hour earlier using the RFID system compared to the data obtained using the traditional method. The tested prototype system was quick, stable, and easy to use, and proved to work seamlessly even in harsh field conditions. It surpassed the paper-based system in all respects except simplicity of use. It also improved the general view of the mass-casualty situations, and enhanced medical emergency readiness in a multi-organizational medical setting. The tested technology is feasible in a mass-casualty incident; further development and testing should take place.

  4. Website Quality To Increase Franchise Marketing Performance Excellent

    Directory of Open Access Journals (Sweden)

    Erwin Halim

    2016-06-01

    Full Text Available According to Indonesia Association of Service Provider (APJII survey in 2014, the internet user in Indonesia increased up to around 88 million. This number expresses that the use of the internet to seek business franchise information will increase as well. The increase of internet using should be followed by the quality of franchisor's website. The franchisor's website will relate to system quality, information quality and service quality (DeLone and McLean, 2003. This research uses SEM LISREL to see the loading factors of each indicator impact in variables and website quality variables impact to intention to purchase franchise. The result shows that all variables (System quality, Information Quality, and Service Quality give significant impact to dependent variable Website Quality.

  5. Increasing black, asian and minority ethnic (bame) patient & community awareness--using the peer educator model.

    Science.gov (United States)

    Jain, Neerja

    2014-09-01

    Kidney Research UK, have been working since 2001 to raise health awareness, fund and oversee research into kidney related issues disproportionately affecting the BAME communities in the UK. Almost 10 years ago, the charity initiated its Peer Educator model which uses the natural skills of lay people and patients to raise awareness in these communities. This article will describe the work of the Charity in relation to patient and public engagement, describing the Peer Educator model and providing examples of how it has been used. It will then focus on the deployment and impact of Peer Educators in an end of life project that the charity was involved in. Peer Educators (PEs) are ordinary people from the targeted community. In the case of our health improvement work, this has largely been the BAME communities. These people do not need any prior knowledge, training or experience in the subject matter. However, they do need to have a desire to give something back to their community in terms of health messages and also be passionate about the subject matter. They tend to have a natural empathy with the target groups in terms of culture, religion and language. The Peer Educator model, is it has been found, to be a flexible and highly adaptable approach to addressing health issues in the BAME communities. It has been utilised by the charity to address everything from early disease detection, prevention, management, organ donation awareness, right through to end of life issues. The model has been well evaluated in the area of organ donation whereby its effectiveness has been proven. Moreover, there have been several notable outcomes from the end of life work including training and deployment of 10 Peer Educators who reached over 2,700 people from diverse South Asian communities, providing important information on who does what, when, and how to access it--in a culturally competent manner. Kidney Research UK's Peer Educator initiative has been well established as an

  6. Result of randomized control trial to increase breast health awareness among young females in Malaysia.

    Science.gov (United States)

    Akhtari-Zavare, Mehrnoosh; Juni, Muhamad Hanafiah; Said, Salmiah Md; Ismail, Irmi Zarina; Latiff, Latiffah A; Ataollahi Eshkoor, Sima

    2016-08-08

    Breast cancer is the most common cancer and the second principal cause of cancer deaths in women worldwide as well as in Malaysia. Breast self-examination (BSE) has a role in raising breast cancer awareness among women and educational programs play an important role in breast cancer preventive behavior. The aim of this study is to develop, implement and evaluate the effectiveness of Breast Health Awareness program based on health belief model on knowledge of breast cancer and breast-selfexamination and BSE practice among female students in Malaysia. A single-blind randomized controlled trial was carried out among 370 female undergraduate students from January 2011 to April 2012 in two selected public universities in Malaysia. Participants were randomized to either the intervention group or the control group. The educational program was delivered to the intervention group. The outcome measures were assessed at baseline, 6, and 12 months after implementing the health educational program. Chi-square, independent samples t-test and two-way repeated measures ANOVA (GLM) were conducted in the course of the data analyses. Mean scores of knowledge on breast cancer (pMalaysia. The ANZCTR clinical trial registry ( ACTRN12616000831482 ), retrospectively registered on Jun 23, 2016 in ANZCTR.org.au.

  7. Complex dynamics and multistability with increasing rationality in market games

    International Nuclear Information System (INIS)

    Cavalli, Fausto; Naimzada, Ahmad

    2016-01-01

    In this work we study oligopoly models in which firms adopt decision mechanisms based on best response techniques with different rationality degrees. Firms are also assumed to face resource or financial constraints in adjusting their production levels, so that, from time to time, they can only increase or decrease their strategy by a bounded quantity. We consider different families of oligopolies of generic sizes, characterized by heterogeneous compositions with respect to the rationality degrees of firms. We analytically study the local stability of the equilibrium depending on the oligopoly size and composition and through numerical simulations we investigate the possible dynamics arising when trajectories do not converge toward the equilibrium. We show that in this case complex dynamics can arise, and this is due to both the loss of stability of the equilibrium and to the emergence of multiple attractors, with the stable steady state coexisting with a different, periodic or chaotic, attractor. In particular, we show that multistability phenomena occur when the overall degree of rationality of the oligopoly is increased. Finally, we investigate the effect of non-convergent dynamics on the realized profits.

  8. RICE MARKETING SYSTEM A SOLUTION FOR INCREASING REVENUE FARMERS IN WEST KALIMANTAN

    Directory of Open Access Journals (Sweden)

    Juliana C.Kilmanun

    2013-01-01

    Full Text Available One of expectation want to be reached by development West Kalimantan is making regency Kubu Raya as " buffer Stock" rice for West Kalimantan. Problems is hitherto the solution rice marketing by society of Sui Itik. The price sell still be very low and have an effect to peasant earnings for this article aim to system of paddy marketing specially rice of Sui Itik village and is the solution which must be taken in rice marketing in Sui Itik. Collected by data is primary data representing result interview with method approach of Rapid Rural Appraisal (RRA and gathering data by method of Stratifide Random Sampling. Collected data later;then be analysed in diskriptif. The study aims to: 1. to increase knowledge about marketing management hence need conducted by training about marketing management to peasant of Sui Itik village. 2 system and Good market information very have an effect on reality to fluency of rice marketing of Sui Itik village. 3 system of Rice marketing in Multi Level Marketing (MLM expected to expand since this system of fluenting rice marketing. 4. Governmental policy about stability of price shell of rice affected farmers.

  9. How to Increase the Efficiency and Reach of Email Marketing: Case Onninen Finland

    OpenAIRE

    Nuutinen, Sami

    2015-01-01

    This thesis took an analytical and practical approach on email marketing, and studied it from the perspective of the case study company Onninen. The aim was at finding out how to increase the efficiency and reach of email marketing at the case company. The case company, Onninen, is a large Finnish distributor of HVACR, steel, and electrical goods. Email marketing can be one of the most effective tools for marketers to invest in. In order to find solutions to the aforementioned aim of the...

  10. Increasing Reliability by Means of Root Cause Aware HARQ and Interference Coordination

    DEFF Research Database (Denmark)

    Soret, Beatriz; Gerardino, Guillermo Andrés Pocovi; Pedersen, Klaus I.

    2015-01-01

    The arrival of mission critical applications in the context of vehicular, medical and industrial wireless communications calls for reliability constraints never seen before in cellular systems. Enhanced Inter-Cell Interference Coordination (eICIC) has been widely investigated in the context of LTE......-A Heterogeneous Networks, but always with load balancing and resource partitioning purposes. Given the broad range of new use cases targeting ultra high reliability, we propose the use of on-demand eICIC for reducing the BLER of the retransmissions of critical users while minimizing the impact to the rest...... of the network. Combined with a ROot Cause Aware HARQ (ROCA-HARQ), which provides additional information when a transmission fails, the joint mechanism is relevant for any LTE/LTE-A deployment and can be easily implemented in a real network. System-level simulations show attractive BLER reductions up to 80...

  11. 77 FR 19280 - Increasing Market and Planning Efficiency Through Improved Software; Notice of Technical...

    Science.gov (United States)

    2012-03-30

    ... concerns that current system data quality might not allow for an AC optimal power flow model to be properly... Market and Planning Efficiency Through Improved Software; Notice of Technical Conference: Increasing Real-Time and Day- Ahead Market Efficiency Through Improved Software Take notice that Commission staff will...

  12. INCREASING MARKET TRANSPARENCY: THE ROLE OF THE INTERNET AND E-COMMERCE

    Directory of Open Access Journals (Sweden)

    Paula-Elena Diacon

    2013-07-01

    Full Text Available "Cyberspace" - a concept until recently considered somewhat obscure and fantasy, has become in the contemporary era common and one of the most exciting trends in business. The emergence and development of electronic commerce represented a huge step towards facilitating economic transactions and to the increase market transparency. The latter is one of the main pillars underlying the theoretical model of perfect competition, and thus of an efficient market. This article aims to investigate how electronic commerce has increased market efficiency by increasing transparency.

  13. Awareness and Perceptions of Food Safety Risks and Risk Management in Poultry Production and Slaughter: A Qualitative Study of Direct-Market Poultry Producers in Maryland.

    Directory of Open Access Journals (Sweden)

    Patrick Baron

    Full Text Available The objective of this study was to document and understand the perceptions and opinions of small-scale poultry producers who market directly to consumers about microbial food safety risks in the poultry supply chain. Between January and November 2014, we conducted semi-structured, in-depth interviews with a convenience sample of 16 owner-operators of Maryland direct-market commercial poultry farms. Three overarching thematic categories emerged from these interviews that describe: 1 characteristics of Maryland direct-market poultry production and processing; 2 microbial food safety risk awareness and risk management in small-scale poultry production, slaughter and processing; and 3 motivations for prioritizing food safety in the statewide direct-market poultry supply chain. Key informants provided valuable insights on many topics relevant to evaluating microbial food safety in the Maryland direct-market poultry supply chain, including: direct-market poultry production and processing practices and models, perspectives on issues related to food safety risk management, perspectives on direct-market agriculture economics and marketing strategies, and ideas for how to enhance food safety at the direct-market level of the Maryland poultry supply chain. The findings have policy implications and provide insights into food safety in small-scale commercial poultry production, processing, distribution and retail. In addition, the findings will inform future food safety research on the small-scale US poultry supply chain.

  14. Awareness and Perceptions of Food Safety Risks and Risk Management in Poultry Production and Slaughter: A Qualitative Study of Direct-Market Poultry Producers in Maryland

    Science.gov (United States)

    Baron, Patrick; Frattaroli, Shannon

    2016-01-01

    The objective of this study was to document and understand the perceptions and opinions of small-scale poultry producers who market directly to consumers about microbial food safety risks in the poultry supply chain. Between January and November 2014, we conducted semi-structured, in-depth interviews with a convenience sample of 16 owner-operators of Maryland direct-market commercial poultry farms. Three overarching thematic categories emerged from these interviews that describe: 1) characteristics of Maryland direct-market poultry production and processing; 2) microbial food safety risk awareness and risk management in small-scale poultry production, slaughter and processing; and 3) motivations for prioritizing food safety in the statewide direct-market poultry supply chain. Key informants provided valuable insights on many topics relevant to evaluating microbial food safety in the Maryland direct-market poultry supply chain, including: direct-market poultry production and processing practices and models, perspectives on issues related to food safety risk management, perspectives on direct-market agriculture economics and marketing strategies, and ideas for how to enhance food safety at the direct-market level of the Maryland poultry supply chain. The findings have policy implications and provide insights into food safety in small-scale commercial poultry production, processing, distribution and retail. In addition, the findings will inform future food safety research on the small-scale US poultry supply chain. PMID:27341034

  15. Awareness and Perceptions of Food Safety Risks and Risk Management in Poultry Production and Slaughter: A Qualitative Study of Direct-Market Poultry Producers in Maryland.

    Science.gov (United States)

    Baron, Patrick; Frattaroli, Shannon

    2016-01-01

    The objective of this study was to document and understand the perceptions and opinions of small-scale poultry producers who market directly to consumers about microbial food safety risks in the poultry supply chain. Between January and November 2014, we conducted semi-structured, in-depth interviews with a convenience sample of 16 owner-operators of Maryland direct-market commercial poultry farms. Three overarching thematic categories emerged from these interviews that describe: 1) characteristics of Maryland direct-market poultry production and processing; 2) microbial food safety risk awareness and risk management in small-scale poultry production, slaughter and processing; and 3) motivations for prioritizing food safety in the statewide direct-market poultry supply chain. Key informants provided valuable insights on many topics relevant to evaluating microbial food safety in the Maryland direct-market poultry supply chain, including: direct-market poultry production and processing practices and models, perspectives on issues related to food safety risk management, perspectives on direct-market agriculture economics and marketing strategies, and ideas for how to enhance food safety at the direct-market level of the Maryland poultry supply chain. The findings have policy implications and provide insights into food safety in small-scale commercial poultry production, processing, distribution and retail. In addition, the findings will inform future food safety research on the small-scale US poultry supply chain.

  16. Effects of the 2003 advertising/promotion ban in the United Kingdom on awareness of tobacco marketing: findings from the International Tobacco Control (ITC) Four Country Survey

    Science.gov (United States)

    Harris, F; MacKintosh, A M; Anderson, S; Hastings, G; Borland, R; Fong, G T; Hammond, D

    2006-01-01

    Background In February 2003, a comprehensive ban on tobacco promotion came into effect in the United Kingdom, which prohibited tobacco marketing through print and broadcast media, billboards, the internet, direct mail, product placement, promotions, free gifts, coupons and sponsorships. Objective To investigate the impact of the UK's comprehensive ban on tobacco promotion on adult smokers' awareness of tobacco marketing in the UK relative to Canada, the United States and Australia. Design A total of 6762 adult smokers participated in two waves of a random digit dialled telephone survey across the four countries. Wave 1 was conducted before the UK ban (October–December 2002) and Wave 2 was conducted after the UK ban (May–September 2003). Key measures Awareness of a range of forms of tobacco marketing. Results Levels of tobacco promotion awareness declined significantly among smokers in the UK after implementation of the advertising ban. Declines in awareness were greater in those channels regulated by the new law and change in awareness of tobacco promotions was much greater in the UK than the other three countries not affected by the ban. At least in the short term, there was no evidence that the law resulted in greater exposure to tobacco promotions in the few media channels not covered by the law. Notwithstanding the apparent success of the UK advertising ban and the controls in other countries, 9–22% of smokers in the four countries still reported noticing things that promoted smoking “often or very often” at Wave 2. Conclusions The UK policy to ban tobacco advertising and promotion has significantly reduced exposure to pro‐tobacco marketing influences. These findings support the effectiveness of comprehensive bans on advertising and promotion, as included in the Framework Convention on Tobacco Control. PMID:16754943

  17. Effects of the 2003 advertising/promotion ban in the United Kingdom on awareness of tobacco marketing: findings from the International Tobacco Control (ITC) Four Country Survey.

    Science.gov (United States)

    Harris, F; MacKintosh, A M; Anderson, S; Hastings, G; Borland, R; Fong, G T; Hammond, D; Cummings, K M

    2006-06-01

    In February 2003, a comprehensive ban on tobacco promotion came into effect in the United Kingdom, which prohibited tobacco marketing through print and broadcast media, billboards, the internet, direct mail, product placement, promotions, free gifts, coupons and sponsorships. To investigate the impact of the UK's comprehensive ban on tobacco promotion on adult smokers' awareness of tobacco marketing in the UK relative to Canada, the United States and Australia. A total of 6762 adult smokers participated in two waves of a random digit dialled telephone survey across the four countries. Wave 1 was conducted before the UK ban (October-December 2002) and Wave 2 was conducted after the UK ban (May-September 2003). Awareness of a range of forms of tobacco marketing. Levels of tobacco promotion awareness declined significantly among smokers in the UK after implementation of the advertising ban. Declines in awareness were greater in those channels regulated by the new law and change in awareness of tobacco promotions was much greater in the UK than the other three countries not affected by the ban. At least in the short term, there was no evidence that the law resulted in greater exposure to tobacco promotions in the few media channels not covered by the law. Notwithstanding the apparent success of the UK advertising ban and the controls in other countries, 9-22% of smokers in the four countries still reported noticing things that promoted smoking "often or very often" at Wave 2. The UK policy to ban tobacco advertising and promotion has significantly reduced exposure to pro-tobacco marketing influences. These findings support the effectiveness of comprehensive bans on advertising and promotion, as included in the Framework Convention on Tobacco Control.

  18. Awareness on adverse effects of nanotechnology increases negative perception among public: survey study from Singapore

    Energy Technology Data Exchange (ETDEWEB)

    George, Saji, E-mail: saji-george@nyp.edu.sg [Nanyang Polytechnic, Centre for Sustainable Nanotechnology, School of Chemical & Life Sciences (Singapore); Kaptan, Gulbanu [Newcastle University, Food and Society Group, CRE School of Agriculture, Food and Rural Development (United Kingdom); Lee, Joel [Nanyang Polytechnic, Centre for Sustainable Nanotechnology, School of Chemical & Life Sciences (Singapore); Frewer, Lynn, E-mail: lynn.frewer@newcastle.ac.uk [Newcastle University, Food and Society Group, CRE School of Agriculture, Food and Rural Development (United Kingdom)

    2014-12-15

    As has been demonstrated by recent societal controversies associated with the introduction of novel technologies, societal acceptance of a technology and its applications is shaped by consumers’ perceived risks and benefits. The research reported here investigates public perceptions of nanotechnology in Singapore, where technological innovation is an established part of the economy, and it might be expected that consumer perceptions of risk are low, and those of benefit are high. The contribution of socio-demographic variables, knowledge level and exposure to risk information in shaping risk perception about nanotechnology applications within different application sectors were analysed. About ∼80 % of respondents have some understanding of nanotechnology, 60 % report having heard some negative information, and 39 % perceive nanotechnology as beneficial, while 27.5 % perceive it as risky. Nanotechnology application in food was reported to cause the most concern in the consumers included in the sample. Two-step cluster analysis of the data enabled grouping of respondents into those who expressed ‘less concern’ or ‘more concern’ based on their average scores for concern levels expressed with applications of nanotechnology in different sectors. Profiling of these clusters revealed that, apart from various socio-demographic factors, exposure to risk-related information, rather than awareness in nanotechnology itself, resulted in respondents expressing greater concern about nanotechnology applications. The results provide evidence upon which regulatory agencies and industries can base policies regarding informed risk–benefit communication and management associated with the introduction of commercial applications of nanotechnology.

  19. Awareness on adverse effects of nanotechnology increases negative perception among public: survey study from Singapore

    Science.gov (United States)

    George, Saji; Kaptan, Gulbanu; Lee, Joel; Frewer, Lynn

    2014-12-01

    As has been demonstrated by recent societal controversies associated with the introduction of novel technologies, societal acceptance of a technology and its applications is shaped by consumers' perceived risks and benefits. The research reported here investigates public perceptions of nanotechnology in Singapore, where technological innovation is an established part of the economy, and it might be expected that consumer perceptions of risk are low, and those of benefit are high. The contribution of socio-demographic variables, knowledge level and exposure to risk information in shaping risk perception about nanotechnology applications within different application sectors were analysed. About 80 % of respondents have some understanding of nanotechnology, 60 % report having heard some negative information, and 39 % perceive nanotechnology as beneficial, while 27.5 % perceive it as risky. Nanotechnology application in food was reported to cause the most concern in the consumers included in the sample. Two-step cluster analysis of the data enabled grouping of respondents into those who expressed `less concern' or `more concern' based on their average scores for concern levels expressed with applications of nanotechnology in different sectors. Profiling of these clusters revealed that, apart from various socio-demographic factors, exposure to risk-related information, rather than awareness in nanotechnology itself, resulted in respondents expressing greater concern about nanotechnology applications. The results provide evidence upon which regulatory agencies and industries can base policies regarding informed risk-benefit communication and management associated with the introduction of commercial applications of nanotechnology.

  20. Awareness on adverse effects of nanotechnology increases negative perception among public: survey study from Singapore

    International Nuclear Information System (INIS)

    George, Saji; Kaptan, Gulbanu; Lee, Joel; Frewer, Lynn

    2014-01-01

    As has been demonstrated by recent societal controversies associated with the introduction of novel technologies, societal acceptance of a technology and its applications is shaped by consumers’ perceived risks and benefits. The research reported here investigates public perceptions of nanotechnology in Singapore, where technological innovation is an established part of the economy, and it might be expected that consumer perceptions of risk are low, and those of benefit are high. The contribution of socio-demographic variables, knowledge level and exposure to risk information in shaping risk perception about nanotechnology applications within different application sectors were analysed. About ∼80 % of respondents have some understanding of nanotechnology, 60 % report having heard some negative information, and 39 % perceive nanotechnology as beneficial, while 27.5 % perceive it as risky. Nanotechnology application in food was reported to cause the most concern in the consumers included in the sample. Two-step cluster analysis of the data enabled grouping of respondents into those who expressed ‘less concern’ or ‘more concern’ based on their average scores for concern levels expressed with applications of nanotechnology in different sectors. Profiling of these clusters revealed that, apart from various socio-demographic factors, exposure to risk-related information, rather than awareness in nanotechnology itself, resulted in respondents expressing greater concern about nanotechnology applications. The results provide evidence upon which regulatory agencies and industries can base policies regarding informed risk–benefit communication and management associated with the introduction of commercial applications of nanotechnology

  1. Does more international transmission capacity increase competition in the Belgian electricity market?

    NARCIS (Netherlands)

    Kupper, G.; Delarue, E.; Delvaux, B.; Meeus, L.; Bekaert, D.; Willems, Bert; Proost, S.; D'haeseleer, W.; Deketelaere, K.; Belmans, R.

    2009-01-01

    From a national market perspective, taking transmission capacity into account reduces current concentration measures, although they remain fairly high even after substantial capacity increases. From an international perspective, a more efficient use of current transmission capacity by coupling

  2. Marketing Communication Strategy Through Social Media to Increase Children Book Sales

    OpenAIRE

    Wardaya, Marina

    2016-01-01

    The purpose of this research was to determine the marketing communication strategy of children's books through social media in increasing sales. Qualitative research methods with the interpretive paradigm and the phenomenological approach were used in this research. The focus of this research was to observe about the children's books marketing communication strategy using social media, for instance with Facebook and Twitter to attract consumer’s interest in order to increase children's books ...

  3. Flash Mob Science - Increasing Seismic Hazard Awareness and Preparedness in Oregon

    Science.gov (United States)

    Hoffman, J. S.; Lownsbery, D. S.

    2015-12-01

    Living in a region of imminent threat of a magnitude-9.0 (M­­­w ≈ ­9) earthquake is a daily reality for the millions of people predicted to be directly affected by a full rupture of the Cascadia Subduction Zone (CSZ), a fault line extending for hundreds of miles off the western coast of North America. Many coastal residents and visitors will also be affected by the tsunami caused by the rupture. How can the scientific community effectively communicate with those who are unaware of the threat and unprepared to respond? We are studying the effects of a novel approach to science outreach we have called Flash Mob Science. You have probably seen examples of flash mobs staging dynamic musical and dance routines to unsuspecting audiences. Similarly, Flash Mob Science takes the challenging (and often avoided) topic of earthquake and tsunami awareness and preparedness to unsuspecting audiences. However, Flash Mob Science seeks to move beyond having an audience of observers by engaging others as participants who enact important roles in an unfolding drama. We simulate the effects of seismic and tsunami events (e.g., prolonged surface shaking, falling debris, repeated tsunami surges) and model best practices in response (e.g., "Drop, Cover, Hold On" and moving quickly to high ground). True to the general flash mob model, when the Cascadia event inevitably does occur, it will come suddenly, and everyone affected will unavoidably be involved as actors in a real-life drama of immense scale. We seek to embed the learning of basic understandings and practices for an actual Cascadia event in a very small-scale, memorable, and sometimes even humorous, dramatization. We present here the lessons we have learned in the background, planning, and implementation of Flash Mob Science. We highlight the successes, limitations, and preliminary results evaluating the effectiveness of this outreach in developing learners' understandings and preparedness in an Oregon community affected by

  4. The evaluation of competitiveness and innovation factors in order to increase market share

    Directory of Open Access Journals (Sweden)

    Vukajlović Đurđica

    2016-01-01

    Full Text Available Doing business in modern days is characterized by a large number of suppliers of products and / or services that can meet our needs in the same or similar manner. For this reason, each organization has to constantly monitor the competitiveness of the market, to innovate in order to maintain the existing place on the market or possibly reach new markets. The purpose of conducted research was to assess the factors which are important for achieving a competitive advantage, increasing innovative activities and to identify factors which are crucial for the entry and penetration into new markets, as well as to determine the correlation of these factors with different characteristics of organization (size, level and duration of business. The results have shown that marketing is recognized as the most important factor for achieving a competitive advantage. Innovative activities are usually of imitative character, while consumers and their needs and requirements are largely ignored.

  5. Influence of Market Competition on Tetracycline Pricing and Impact of Price Increases on Clinician Prescribing Behavior.

    Science.gov (United States)

    Barbieri, John S; Margolis, David J; Brod, Bruce A

    2017-12-01

    Oral tetracyclines are commonly used for acne and other conditions. Recent generic price increases threaten access to these medications. Using the OptumInsight Clinformatics DataMart, we retrospectively evaluated the underlying factors behind these price increases for oral tetracylines using the framework of a competitive market and evaluated the impact of these price increases on prescribing practices. Between 2011 and 2013, the mean cost of doxycycline hyclate prescriptions increased from $7.16 to $139.89 and the mean out-of-pocket cost increased by $9.69. A comparable cost increase was not observed for doxycycline monohydrate or minocycline. There was no significant association between the cost of doxycycline hyclate and market concentration as assessed by the Herfindahl-Hirschman index (β = 0.030, 95% confidence interval -0.019 to 0.079, P = 0.213) and the market was highly concentrated throughout the study period. The percentage of prescriptions for doxycycline hyclate decreased by 1.9% from 2011 to 2013. This dramatic increase in the cost of doxycycline hyclate is not easily explained using the framework of a competitive market, suggesting that noncompetitive market forces may be responsible. In addition, clinicians have not altered their prescribing behavior in response to this price increase, suggesting that clinician or pharmacy level interventions could potentially increase the use of less costly substitutes. Copyright © 2017 The Authors. Published by Elsevier Inc. All rights reserved.

  6. Shopper marketing nutrition interventions: Social norms on grocery carts increase produce spending without increasing shopper budgets

    Directory of Open Access Journals (Sweden)

    Collin R. Payne

    2015-01-01

    Conclusions: Descriptive and provincial social norm messages (i.e., on grocery cart placards may be an overlooked tool to increase produce demand without decreasing store profitability and increasing shopper budgets.

  7. Evaluation of a marketing program designed to increase consumer consideration of energy-efficient products in Denver, Colorado

    Energy Technology Data Exchange (ETDEWEB)

    1978-08-01

    A demonstration marketing program to sensitize Denver homeowners to incorporate the energy cost of ownership orientation in their decision process regarding purchase of energy-efficient products is described. Personal interviews with Denver homeowners were conducted. A first survey established a baseline for consumer awareness and acceptance of energy conservation and conservation-related products and provided information which could be utilized in developing marketing strategies related to energy conservation and the concept of energy cost of ownership. A second survey measured shifts in awareness and attitudes which might have occurred as a result of the marketing demonstration program. The methodology and results of the evaluation are discussed in detail. The Denver Test Market Media Campaign conducted through multi-media advertising and public relations campaigns to sensitize the residents to the positive consideraton of energy-efficient products is described. (MCW)

  8. Increased competition on the supply side of the Western European natural gas market

    International Nuclear Information System (INIS)

    Golombek, R.; Gjelsvik, E.; Rosendahl, K.N.

    1996-01-01

    This publication discusses the impact of breaking up national gas sales consortia in Western Europe. A numerical model of the Western European natural gas market is used to show that once the demand side of the market is liberalized, each producing country has an incentive to break up its national gas sales consortium. The situation is not stable, however, since each country has an incentive to increase the number of domestic producers in response to more competitors. Consequently the model suggests that there may be a large number of producers in a completely liberalized natural gas market. 19 refs., 1 fig., 3 tabs

  9. Evolution of Wholesale Electricity Market Design with Increasing Levels of Renewable Generation

    Energy Technology Data Exchange (ETDEWEB)

    Ela, E.; Milligan, M.; Bloom, A.; Botterud, A.; Townsend, A.; Levin, T.

    2014-09-01

    Variable generation such as wind and photovoltaic solar power has increased substantially in recent years. Variable generation has unique characteristics compared to the traditional technologies that supply energy in the wholesale electricity markets. These characteristics create unique challenges in planning and operating the power system, and they can also influence the performance and outcomes from electricity markets. This report focuses on two particular issues related to market design: revenue sufficiency for long-term reliability and incentivizing flexibility in short-term operations. The report provides an overview of current design and some designs that have been proposed by industry or researchers.

  10. Building brand awareness for products with low purchase frequency

    OpenAIRE

    Bøe, Kenneth; Bjørnstad, Tord Røise

    2014-01-01

    The importance of marketing and information flow is growing every year, and in increasingly competitive markets, it is more important than ever for brands to be present in the customers mind in the purchase decision. Therefore, to build and maintain brand awareness is important as this is the first step in creating brand equity. Most studies have focused on building brand awareness for products with high purchase frequency. In this thesis, it is identified drivers of brand awareness for pr...

  11. Developing and Field Testing a Community Based Youth Initiative to Increase Tuberculosis Awareness in Remote Arctic Inuit Communities.

    Science.gov (United States)

    Alvarez, Gonzalo G; Van Dyk, Deborah D; Colquhoun, Heather; Moreau, Katherine A; Mulpuru, Sunita; Graham, Ian D

    2016-01-01

    Inuit in Canada have the highest reported tuberculosis (TB) incidence rate in Canada, even higher than other Canadian Indigenous groups. The aim of this study was to increase TB awareness among Inuit youth and their communities by equipping those who can best reach this population with a community based, youth focused, education initiative built on interventions adapted from a previous TB awareness study. The Taima TB Youth Education Initiative was a field test case study of a knowledge translation (KT) strategy aimed at community members who provide health education in these communities. In the first stage of this study, interventions from a larger TB awareness campaign were adapted to focus on youth living in remote Inuit communities. During the second stage of the study, investigators field tested the initiative in two isolated Inuit communities. It was then applied by local implementation teams in two other communities. Evaluation criteria included feasibility, acceptability, knowledge uptake and health behavior change. Implementation of the adapted KT interventions resulted in participation of a total of 41 youth (19 females, 22 males) with an average age of 16 years (range 12-21 years) in four different communities in Nunavut. Community celebration events were attended by 271 community members where TB messaging were presented and discussed. All of the health care workers and community members surveyed reported that the adapted interventions were acceptable and a useful way of learning to some extent. Knowledge uptake measures indicated an average TB knowledge score of 64 out of 100. Local partners in all four communities indicated that they would use the Taima TB Youth Education Initiative again to raise awareness about TB among youth in their communities. The TB awareness interventions adapted for the Taima TB Youth Education Initiative were acceptable to the Inuit communities involved in the study. They resulted in uptake of knowledge among participants

  12. Social marketing as a means of raising community awareness of an HIV voluntary counselling and testing site in Soweto, South Africa.

    Science.gov (United States)

    Hewer, Raymond; Motaung, Enea; Mathope, Alicia; Meyer, Debra

    2005-05-01

    In order for HIV voluntary counselling and testing (VCT) to be successful, the approval of and attendance at the VCT centre by the community it serves is necessary. To this end, the Township AIDS Project (TAP), which has VCT sites serving the greater Soweto area, attempts to maintain a high degree of visibility in the community through campaigning and various forms of advertising. To determine whether the social marketing strategies employed by the organisation encouraged attendance, pre-test questionnaires completed by volunteers attending the TAP VCT site located in the Meadowlands district of Soweto were retrospectively analysed. During 2003, approximately 34% of volunteers were made aware of the VCT site through marketing. However, a more important factor in volunteer awareness was word of mouth, with about 46% of volunteers informed of TAP VCT by a friend, partner or relative. This attests to the success of the marketing strategies employed by the TAP organisation in raising community awareness and attendance at the VCT site investigated in this study. In total, 1 141 volunteers completed a questionnaire and 1 054 of these consented to being tested for HIV antibodies. The level of infection among the sample of individuals tested at this clinic-based VCT programme was 29.9%.

  13. Unsolicited information letters to increase awareness of Lynch syndrome and familial colorectal cancer

    DEFF Research Database (Denmark)

    Petersen, Helle Vendel; Frederiksen, Birgitte Lidegaard; Lautrup, Charlotte Kvist

    2018-01-01

    Dissemination of information on a genetically increased risk should according to guidelines primarily be family-mediated. Incomplete and incorrect information spread has, however, been documented and implies missed possibilities for prevention. In Denmark, the national HNPCC register has been gra...

  14. [A workplace intervention aimed at increasing awareness in nursing personnel performing manual handling activities].

    Science.gov (United States)

    Scorpiniti, A; Lorusso, A; L'Abbate, N

    2007-01-01

    Here we describe a workplace intervention aimed at reducing the risk of low back pain in nursing personnel. The intervention we carried out included a specific ergonomic training and an exercise program according to the Feldenkrais Method. After the intervention, we evaluated its effect on the execution of manual handling activities in nurses. We found an increased rate of correct manual handling in the post-intervention period.

  15. Increasing Awareness of Insider Information Security Threats in Human Resource Department

    OpenAIRE

    Burcin Cetin Karabat; Cagatay Karabat

    2012-01-01

    An insider threat for companies is defined as a threat caused by malicious user who is an employee company. In recent years, there are number of work on insider threats in information security technologies. These works shows that companies should increasingly and seriously should take into account these threats. Human factors in companies constitute one of the weakest links in information security technology and its products used in human resource (HR) management departments. In the literatur...

  16. Stop the drama Downunder: a social marketing campaign increases HIV/sexually transmitted infection knowledge and testing in Australian gay men.

    Science.gov (United States)

    Pedrana, Alisa; Hellard, Margaret; Guy, Rebecca; El-Hayek, Carol; Gouillou, Maelenn; Asselin, Jason; Batrouney, Colin; Nguyen, Phuong; Stoovè, Mark

    2012-08-01

    Since 2000, notifications of HIV and other sexually transmitted infections (STIs) have increased significantly in Australian gay men. We evaluated the impact of a social marketing campaign in 2008-2009 aimed to increase health-seeking behavior and STI testing and enhance HIV/STI knowledge in gay men. A convenience sample of 295 gay men (18-66 years of age) was surveyed to evaluate the effectiveness of the campaign. Participants were asked about campaign awareness, HIV/STI knowledge, health-seeking behavior, and HIV/STI testing. We examined associations between recent STI testing and campaign awareness. Trends in HIV/STI monthly tests at 3 clinics with a high case load of gay men were also assessed. Logistic and Poisson regressions and χ tests were used. Both unaided (43%) and aided (86%) campaign awareness was high. In a multivariable logistic regression, awareness of the campaign (aided) was independently associated with having had any STI test within the past 6 months (prevalence ratio = 1.5; 95% confidence interval = 1.0-2.4. Compared with the 13 months before the campaign, clinic data showed significant increasing testing rates for HIV, syphilis, and chlamydia among HIV-negative gay men during the initial and continued campaign periods. These findings suggest that the campaign was successful in achieving its aims of increasing health-seeking behavior, STI testing, and HIV/STI knowledge among gay men in Victoria.

  17. Implications of the 2016 Oregon Minimum Wage Increase for Direct Market Farmers, Farmworkers, and Communities

    Directory of Open Access Journals (Sweden)

    Lindsay Trant

    2018-01-01

    Full Text Available We conducted interviews with 18 direct market (DM farmers to explore the implications of the Oregon minimum wage (MW increase for the state’s DM agricultural sector. How, if at all, will DM farms in the Willamette Valley (OR, USA adjust their production and marketing practices in response to the MW increase? How will these adjustments affect DM farm viability, farmworkers, the environment, and the communities in which the farms are embedded? This region has a vibrant food system with many small-to-mid sized, diversified farms that sell through direct and intermediated marketing channels. The diversified production and marketing practices of these DM farmers are labor intensive and, in many respects, environmentally friendly. These practices result in relatively high costs and the farmers’ ability to respond by increasing prices is constrained by mainstream retail prices. Most growers reported that they will adjust to the MW increase by reducing their production and marketing costs with a decrease in total labor hours being an important strategy. This study, while small and exploratory, is the first in Oregon (and perhaps nationally to collect empirical farm-level data about how DM farms will adjust to a MW increase. It sets the stage for future research.

  18. Contributions of Social Entrepreneurship to Increase the Participation of Women in the Labor Market

    Directory of Open Access Journals (Sweden)

    Vania de Fátima Barros Estivalete

    2018-05-01

    Full Text Available The objective of the study is to examine the prospect of coordinators and members of collective enterprises members of a Brazilian social incubator about the contributions of social entrepreneurship with the female increase in the participation of women in the labor market. We conducted a descriptive and qualitative research. The analysis of the context was defined a priori by defined categories, based on a theoretical model that contemplates the dimensions: human capital, will and viability, social capital, social and institutional environment actors. The categories defined a posteriori contemplated the following categories: empowerment, recovery and personal fulfillment. Regarding women's inclusion in the labor market, the results reflected some difficulties faced by women who participate in projects, with highlights to the lack of qualification, opportunities and participation in the formal market. For many interviewees, these projects represented the first opportunity for inclusion in the labor market.

  19. Marketing Communications Mix of Universities - Communication With Students in an Increasing Competitive University Environment

    Directory of Open Access Journals (Sweden)

    Rašticová Martina

    2011-09-01

    Full Text Available In this period of increasing competition among universities and demographic decline in the Czech Republic, every manager working within the academic sphere must focus on optimizing the marketing activities of tertiary education. The aim of this study is to analyze the methods and styles of marketing communications universities and their faculties use when communicating with prospective students. The paper identifies procedures which help to optimize the choice, combination and connection of elements and activities of the marketing communications mix in relation with prospective students. A semi-structured interview and questionnaire method were used to achieve the research objective. The study concludes by discussing the research outcomes. Also, practical recommendations are discussed and interpreted and proposals are presented for further research into the marketing strategy of Czech universities and their faculties.

  20. A systematic review of interventions to increase awareness of mental health and well-being in athletes, coaches and officials.

    Science.gov (United States)

    Breslin, Gavin; Shannon, Stephen; Haughey, Tandy; Donnelly, Paul; Leavey, Gerard

    2017-08-31

    The aim of the current study was to conduct a systematic review determining the effect of sport-specific mental health awareness programs to improve mental health knowledge and help-seeking among sports coaches, athletes and officials. The second aim was to review the study quality and to report on the validity of measures that were used to determine the effectiveness of programs. Sport-specific mental health awareness programs adopting an experimental or quasi-experimental design were included for synthesis. Six electronic databases were searched: PsycINFO, MEDLINE (OVID interface), Scopus, Cochrane, CINAHL and SPORTDiscus. Each database was searched from its year of inception to October 2016. Risk of bias was assessed using the Cochrane and QATSQ tools. Ten studies were included from the 1216 studies retrieved: four comprising coaches or service providers, one with officials, four with athletes, and one involved a combination of coaches and athletes. A range of outcomes was used to assess indices of mental health awareness and well-being. Mental health referral efficacy was improved in six studies, while three reported an increase in knowledge about mental health disorders. However, seven studies did not report effect sizes for their outcomes, limiting clinically meaningful interpretations. Furthermore, there was substantial heterogeneity and limited validity in the outcome measures of mental health knowledge and referral efficacy. Seven studies demonstrated a high risk of bias. Further, well-designed controlled intervention studies are required. Researchers, practitioners and policy makers should adhere to available methodological guidance and apply the psychological theory of behaviour change when developing and evaluating complex interventions. PROSPERO CRD42016040178.

  1. Evaluation the Role of Securities Market in Increasing the Regional Budget Revenues

    Directory of Open Access Journals (Sweden)

    Aleksandr Yemelyanovich Miller

    2015-09-01

    Full Text Available In the article, the relevant problem of increasing the regional budget revenues is investigated. The subject matter of the research is the securities market as a mechanism for the redistribution of financial resources. The purpose of the research is justification of the effective scheme feasible in the current environment of the interaction of the securities market and the regional budget. In the study of the above-mentioned subject, the hypothesis of a close relationship between state and non-state finance system was taken as a basis. The theoretical principle of the research supports the theory of the stock market; to achieve the purpose, the institutionally-functional approach to the study of state finances is applied. As the result of the research, possible common grounds of the securities market and the regional financial system are identified; the reserve of improving efficiency of the securities market in the Western Siberia regions are revealed; the model reflecting the dependence of tax revenues from the pace of regional economic development is constructed; promising areas for development of the securities market for the benefit of the regional economy and regional financial system are formulated; the possible effect from the development of regional securities market on regional budget revenues is estimated. The results mentioned above are recommended to be apllied when developing regional financial policies and programmes of region socio-economic development. A long-term stimulation of the growth in incomes of regional budgets is a very complex process, but with the proper elaboration of organizational issues, the implementation of the proposed scheme for interaction of the securities market and the regional financial system is capable to provide a steady increase in tax revenue in the short term and alleviate the problem of financing costs of the regional budget.

  2. Increasing illness among people out of labor market - A Danish register-based study

    DEFF Research Database (Denmark)

    Andersen, Ingelise; Brønnum-Hansen, Henrik; Kriegbaum, Margit

    2016-01-01

    In spite of decades of very active labor market policies, 25% of Denmark's population in the working ages are still out-of-work. The aim of this study was to investigate whether that is due to consistent or even increasing prevalence of ill health. For the period of 2002-2011, we investigated if i....... The increased prevalence for mental disorder was particularly high among people receiving means-tested benefits. Disease incidence was higher among people outside rather than inside the labor market, especially for mental disorders. Employed people with incident diseases had an unsurprisingly increased risk...... of leaving the labor market. However, a high proportion of people with incident mental disorders received low level means-tested benefits in the three years following this diagnosis, which is concerning. Men treated for mental disorders in 2006 had high excess probability of receiving a cash-benefit, OR = 4...

  3. Marketing Communication Strategy Through Social Media To Increase Children Book Sales

    Directory of Open Access Journals (Sweden)

    Marina Wardaya

    2016-09-01

    Full Text Available The purpose of this research was to determine the marketing communication strategy of children's books through social media in increasing sales. Qualitative research methods with the interpretive paradigm and the phenomenological approach were used in this research. The focus of this research was to observe about the children's books marketing communication strategy using social media, for instance with Facebook and Twitter to attract consumer’s interest in order to increase children's books sales. The results of this study show that the children's book marketing communication strategies in publisher’s social media are fully and interactively utilized, as seen from the various activities posted on Facebook and Twitter. As well as the positive response from consumers who show their interest and desire to buy books offered or follow the event being held in order to increase sales.

  4. Unsolicited information letters to increase awareness of Lynch syndrome and familial colorectal cancer: reactions and attitudes.

    Science.gov (United States)

    Petersen, Helle Vendel; Frederiksen, Birgitte Lidegaard; Lautrup, Charlotte Kvist; Lindberg, Lars Joachim; Ladelund, Steen; Nilbert, Mef

    2018-04-12

    Dissemination of information on a genetically increased risk should according to guidelines primarily be family-mediated. Incomplete and incorrect information spread has, however, been documented and implies missed possibilities for prevention. In Denmark, the national HNPCC register has been granted an exception to send unsolicited letters with information on hereditary colorectal cancer and an invitation to genetic counseling to members of families with familial and hereditary colorectal cancer. To evaluate this approach, we investigated reactions and attitudes to unsolicited letters in 708 members of families with genetic predisposition and in 1600 individuals from the general population. Support for information letters was expressed by 78% of the family members and by 82% of the general population. Regarding route of information, 90% of family members preferred a letter to no information, 66% preferred information from the hospital rather than from family members and 40% preferred to obtain information from a close family member. Our results suggest that use of unsolicited information letters from the health care system may be a feasible and highly acceptable strategy to disseminate information to families at high risk of colorectal cancer.

  5. Organizing awareness and increasing emotion regulation: revising chair work in emotion-focused therapy for borderline personality disorder.

    Science.gov (United States)

    Pos, Alberta E; Greenberg, Leslie S

    2012-02-01

    Emotion-focused therapy (EFT) is an empirically supported treatment that may have potential as a stage-two treatment for borderline personality disorder (BPD). Specific aspects of BPD--the tendency to experience fluctuating self-states; weakness in meta-cognitive or reflective functioning; and the tendency for self-states to be organized by presently occurring interpersonal processes--present challenges to applying some EFT interventions with this population. In particular, even within a highly attuned, validating and accepting empathic relationship, clients with BPD may have difficulty with the usual manualizations of chair work interventions. This is because these interventions often employ polarization and intensification of experience in order to activate adaptive alternate emotional resources and self organizations. For the client with borderline personality disorder, these interventions may be counter-productive, emotionally dysregulating and disorganizing. EFT chair work, however, also has the potential to provide structure to the borderline clients experience of self, to stimulate metacognitive awareness, provide an alive experience of the process of polarization, attenuate emotional activation, and increase the experience of self-coherence. This article describes the development of stepwise approximations of EFT two-chair intervention for self-critical splits. It outlines potential stages of two-chair work as well as intervention principles important for productive chair work with this population. The EFT change principles of awareness, expression regulation, reflection, transformation, and corrective experience still centrally apply. However, several additional strategies are discussed to scaffold clients' capacity to both experience and regulate emotion.

  6. Community empowerment program for increasing knowledge and awareness of tuberculosis patients, cadres and community in Medan city

    Science.gov (United States)

    Harahap, J.; Amelia, R.; Wahyuni, A. S.; Andayani, L. S.

    2018-03-01

    Tuberculosis is one of a major health problem in Indonesia. WHO expressed the need for the participation of various stakeholders in addition to government. TB CEPAT Program aimed to increase knowledge and awareness in combating tuberculosis. This study aimed to compare the knowledge and awareness of community, cadres and TB patients in the program areas and non-program areas, and assess the role of the program in combating tuberculosis in Medan. The study used quantitative and qualitative methods, where 300 people (community, cadres, TB patients) as respondents and three key persons as informants. The findings revealed that in the program areas the knowledge, attitude and practice of the respondents generally are better compare to those in the non-program areas. There was a significant difference in knowledge and practice for community, cadres, and TB patients (p0.05) in program areas and non-program areas. The community empowerment through TB CEPAT Program plays an important role in improving knowledge, attitude, and practice of community, cadres, and TB patients. It would help the effort of TB control and prevention in Medan City.

  7. [Use of social marketing to increase water consumption among school-age children in Mexico City].

    Science.gov (United States)

    Carriedo, Ángela; Bonvecchio, Anabelle; López, Nancy; Morales, Maricruz; Mena, Carmen; Théodore, Florence L; Irizarry, Laura

    2013-01-01

    To increase water consumption in school children in Mexico City through a social marketing intervention. Cluster quasi-experimental design. Intervention of three months in schools, including water provision and designed based on social marketing. Reported changes in attitude, knowledge and behavior were compared pre and post intervention. Children of the intervention group (n=116) increased in 38% (171 ml) water consumption during school time, control group (n=167) decreased its consumption in 21% (140 ml) (pwater consumption among children, strategy that might contribute to mitigate childhood obesity.

  8. Increasing colon cancer testing in rural Colorado: evaluation of the exposure to a community-based awareness campaign

    Directory of Open Access Journals (Sweden)

    Norman Ned

    2009-08-01

    Full Text Available Abstract Background Despite effective prevention and early detection screening methods, colorectal cancer is the second leading cause of cancer death in the United States. Colorectal cancer screening community-based interventions are rare, and the literature lacks information about community-based intervention processes. Using participatory research methods, the High Plains Research Network developed a community-based awareness and educational intervention to increase colorectal cancer screening rates in rural northeastern Colorado. This study describes the program components and implementation and explores whether the target population was exposed to the intervention, the reach of the individual intervention components, and the effect on screening intentions. Methods A random digit dial survey was conducted of residents age 40 and older in the first 3 communities to receive the intervention to estimate exposure to the intervention and its effect on colorectal cancer screening intentions. Results Exposure to at least intervention component was reported by 68% of respondents (n = 460. As the level of exposure increased, intentions to talk to a doctor about colorectal cancer screening increased significantly more in respondents who had not been tested in the past 5 years than those who had (p = .025. Intentions to get tested increased significantly in both groups at the same rate as level of exposure increased (p Conclusion Using local community members led to the successful implementation of the intervention. Program materials and messages reached a high percentage of the target population and increased colorectal cancer screening intentions.

  9. Competitive helping increases with the size of biological markets and invades defection.

    Science.gov (United States)

    Barclay, Pat

    2011-07-21

    Cooperation between unrelated individuals remains a puzzle in evolutionary biology. Recent work indicates that partner choice can select for high levels of helping. More generally, helping can be seen as but one strategy used to compete for partners within a broader biological market, yet giving within such markets has received little mathematical investigation. In the present model, individuals help others to attract attention from them and thus receive a larger share of any help actively or passively provided by those others. The evolutionarily stable level of helping increases with the size of the biological market and the degree of partner choice. Furthermore, if individuals passively produce some no-cost help to partners, competitive helping can then invade populations of non-helpers because helpers directly benefit from increasing their access to potential partners. This framework of competitive helping demonstrates how high helping can be achieved and why different populations may differ in helping levels. Copyright © 2011 Elsevier Ltd. All rights reserved.

  10. Increasing electric vehicle policy efficiency and effectiveness by reducing mainstream market bias

    International Nuclear Information System (INIS)

    Green, Erin H.; Skerlos, Steven J.; Winebrake, James J.

    2014-01-01

    Plug-in electric vehicles (PEVs) provide an opportunity for reducing energy use and emissions in the transportation sector. Currently, a number of federal policies are in place to incentivize deployment of PEVs to mainstream consumers with demographics and vehicle attribute preferences most common to today's new vehicle purchasers. This article argues that policies intending to give PEVs a foothold in the market should not focus on mainstream consumers and should instead focus on niche markets—specifically carsharing and postal fleets—and early adopters including green consumers. Two arguments can be made in support of eliminating the mainstream market bias of current policies toward a policy of cultivating niche markets. The first is efficiency: so far PEV policies featuring a mainstream market bias have proven to be inefficient and costly. The second is effectiveness: it is becoming increasingly evident that PEV policies would be more effective in achieving potential societal benefits if they focused on early adopters and niche markets using such approaches as strategic niche management, accessible loans and financing, and appropriately targeted incentives. PEV policies focused on early adopters and niche markets would create complementary system effects that will lead to increased PEV market penetration and realization of intended societal benefits. - Highlights: • We argue that U.S. electric vehicle policies are inefficient and ineffective. • We introduce “mainstream consumer bias” as an explanation for policy deficiencies. • We propose an alternative policy agenda to address some of these policy problems. • Proposed policy options include strategic niche management, targeted R and D and incentives, and loans

  11. Increased demand-side flexibility: market effects and impacts on variable renewable energy integration

    Directory of Open Access Journals (Sweden)

    Åsa Grytli Tveten

    2016-12-01

    Full Text Available This paper investigates the effect of increased demand-side flexibility (DSF on integration and market value of variable renewable energy sources (VRE. Using assumed potentials, system-optimal within-day shifts in demand are investigated for the Northern European power markets in 2030, applying a comprehensive partial equilibrium model with high temporal and spatial resolution. Increased DSF is found to cause only a minor (less than 3% reduction in consumers’ cost of electricity. VRE revenues are found to increase (up to 5% and 2% for wind and solar power, respectively, and total VRE curtailment decreases by up to 7.2 TWh. Increased DSF causes only limited reductions in GHG emissions. The emission reduction is, however, sensitive to underlying assumptions. We conclude that increased DSF is a promising measure for improving VRE integration. However, low consumers’ savings imply that policies stimulating DFS will be needed to fully use the potential benefits of DSF for VRE integration

  12. Adding Badging to a Marketing Simulation to Increase Motivation to Learn

    Science.gov (United States)

    Saxton, M. Kim

    2015-01-01

    Badging has become a popular tool for obtaining social recognition for personal accomplishments. This innovation describes a way to add badging to a marketing simulation to increase student motivation to achieve the simulation's goals. Assessments indicate that badging both motivates students to perform better and helps explain students' perceived…

  13. Longitudinal Study on the Performance of U.S. Pharmaceutical Firms: The Increasing Role of Marketing

    NARCIS (Netherlands)

    L.H. Pattikawa

    2007-01-01

    textabstractNowadays, the U.S. pharmaceutical industry has been under thorough scrutiny. Popular press claims of intensive marketing activities that go beyond R&D, the strong increase of me-too drugs, and, at the same time, the high industry profitability have contributed to public skepticism.

  14. ANALYSIS OF MARKETING TOOLS AND ACTIVITIES WITHIN EDUCATIONAL SERVICES ORGANIZATIONS, IN ORDER TO INCREASE THEIR EFFICIENCY

    Directory of Open Access Journals (Sweden)

    Barbu Andreea Mihaela

    2012-07-01

    Full Text Available Romanian education, which is an important pillar for human resource forming process and the basis for economic development, suffered a lot of changes in the last decades. The main factors that have influenced the undergraduate and university training programs are the political and social-cultural ones. Educational services organizations are facing various challenges as: creating and maintaining a good institutional image, managing all types of resources efficiently, motivating the academic personnel, satisfying the community needs and supporting the public policy. The marketing tools and activities help these entities to improve the educational programs and adapt them to the individual needs of the clients, to keep under control the production costs, which are limited by the small public budget and to perform and promote these services efficiently, leading to an increased organizational performance. The paper begins by presenting the current situation of higher education in Romania, underlining the fierce competition among the universities, the increased market potential and the financing sources. It continues by mentioning the advantages of strategic marketing planning for universities, as superior results and effectiveness, improved decision making and multiple benefits for the people involved. The paper reveals also the characteristics of segmenting and positioning on higher education market and the specific of marketing mix. Thereby, educational product is more easily adapted to customer needs when it is designed in collaboration with existing and future students, their parents, with other universities in the field or even with graduates. Students themselves can contribute to the increase the quality of their education. Price may be a factor of choice when future student chooses to pursue a university course, especially in those situations where the price does not include only the payment of annual fees for education. Distribution takes into

  15. Medicaid HMO penetration and its mix: did increased penetration affect physician participation in urban markets?

    Science.gov (United States)

    Adams, E Kathleen; Herring, Bradley

    2008-02-01

    To use changes in Medicaid health maintenance organization (HMO) penetration across markets over time to test for effects on the extent of Medicaid participation among physicians and to test for differences in the effects of increased use of commercial versus Medicaid-dominant plans within the market. The nationally representative Community Tracking Study's Physician Survey for three periods (1996-1997, 1998-1999, and 2000-2001) on 29,866 physicians combined with Centers for Medicare and Medicaid Services (CMS) and InterStudy data. Market-level estimates of Medicaid HMO penetration are used to test for (1) any participation in Medicaid and (2) the degree to which physicians have an "open" (i.e., nonlimited) practice accepting new Medicaid patients. Models account for physician, firm, and local characteristics, Medicaid relative payment levels adjusted for geographic variation in practice costs, and market-level fixed effects. There is a positive effect of increases in commercial Medicaid HMO penetration on the odds of accepting new Medicaid patients among all physicians, and in particular, among office-based physicians. In contrast, there is no effect, positive or negative, from expanding the penetration of Medicaid-dominant HMO plans within the market. Increases in cost-adjusted Medicaid fees, relative to Medicare levels, were associated with increases in the odds of participation and of physicians having an "open" Medicaid practice. Provider characteristics that consistently lower participation among all physicians include being older, board certified, a U.S. graduate and a solo practitioner. The effects of Medicaid HMO penetration on physician participation vary by the type of plan. If states are able to attract and retain commercial plans, participation by office-based physicians is likely to increase in a way that opens existing practices to more new Medicaid patients. Other policy variables that affect participation include the presence of a federally

  16. Increased exposure to community-based education and 'below the line' social marketing results in increased fruit and vegetable consumption.

    Science.gov (United States)

    Glasson, Colleen; Chapman, Kathy; Wilson, Tamara; Gander, Kristi; Hughes, Clare; Hudson, Nayerra; James, Erica

    2013-11-01

    To determine if localised programmes that are successful in engaging the community can add value to larger fruit and vegetable mass-media campaigns by evaluating the results of the Eat It To Beat It programme. The Eat It To Beat It programme is a multi-strategy intervention that uses community-based education and ‘below the line’ social marketing to increase fruit and vegetable consumption in parents. This programme was evaluated by a controlled before-and-after study with repeat cross-sectional data collected via computer-assisted telephone interviews with 1403 parents before the intervention (2008) and 1401 following intervention delivery (2011). The intervention area was the Hunter region and the control area was the New England region of New South Wales, Australia. Parents of primary school-aged children (Kindergarten to Year 6). The programme achieved improvements in knowledge of recommended intakes for fruit and vegetables and some positive changes in knowledge of serving size for vegetables. Exposure to the programme resulted in a net increase of 0.5 servings of fruit and vegetables daily for those who recalled the programme compared with those who did not (P = 0.004). Increased intake of fruit and vegetables was significantly associated with increasing exposure to programme strategies. The Eat It To Beat It programme demonstrates that an increase in consumption of fruit and vegetables can be achieved by programmes that build on the successes of larger mass-media and social-marketing campaigns.This suggests that funding for localised, community-based programmes should be increased.

  17. GLOBE at Night: a Worldwide Citizen-Science Program to Increase Awareness of Light Pollution by Measuring Night Sky Brightness

    Science.gov (United States)

    Walker, C. E.; Pompea, S. M.

    2011-12-01

    The emphasis in the international citizen-science, star-hunting campaign, GLOBE at Night, is in bringing awareness to the public on issues of light pollution. Light pollution threatens not only observatory sites and our "right to starlight", but can affect energy consumption, wildlife and health. GLOBE at Night has successfully reached a few 100,000 citizen-scientists. What has contributed to its success? Foundational resources are available to facilitate the public's participation in promoting dark skies awareness. The GLOBE at Night website explains clearly the simple-to-participate-in 5 step program and offers background information and interactive games on key concepts. To promote the campaign via popular social media, GLOBE at Night created Facebook and Twitter pages. The program has been expanded to include trainings of the general public, but especially educators in schools, museums and science centers, in unique ways. Education kits for dark skies awareness have been distributed at the training workshops. The kit includes material for a light shielding demonstration, a digital Sky Quality Meter and "Dark Skies Rangers" activities. The activities are on how unshielded light wastes energy, how light pollution affects wildlife and how one can participate in a citizen-science star-hunt like GLOBE at Night. To increase participation in the 2011 campaign, children and adults submitted their sky brightness measurements in real time with smart phones or tablets using the web application at www.globeatnight.org/webapp/. With smart phones and tablets, the location, date and time register automatically. For those without smart mobile devices, user-friendly tools on the GLOBE at Night report page were reconfigured to determine latitude and longitude more easily and accurately. As a proto-type for taking multiple measurements, people in Tucson found it easy to adopt a street and take measurements every mile for the length of the street. The grid of measurements

  18. The increasing role of the visible hand in European electricity markets

    International Nuclear Information System (INIS)

    Finon, Dominique

    2013-05-01

    In this article, the author discusses the fact that the ambitious objective of de-carbonation of electric power systems is in increasing tension with the objective of a deeper power market liberalisation in the European Union. This can be noticed in the case of renewable energies which are promoted through purchase tariffs or through mandatory green certificates. Thus, risks are carried by operators, whereas it was not the case in the previous public service monopoly situation. The author describes market and regulation failures which result in a discouragement of investments in renewable energies and in low carbon technologies. Then, he presents three types of tools which combine public coordination and long term arrangements. In the next part, adopting an institutional prospective approach, he examines how new institutional means will have to complement the long term coordination of the market when this coordination is progressively faded by a large scale deployment of electric power produced from renewable energy sources and low carbon technologies

  19. Green marketing, renewables, and free riders: increasing customer demand for a public good

    Energy Technology Data Exchange (ETDEWEB)

    Wiser, R.; Pickle, S.

    1997-09-01

    Retail electricity competition will allow customers to select their own power suppliers and some customers will make purchase decisions based, in part, on their concern for the environment. Green power marketing targets these customers under the assumption that they will pay a premium for ``green`` energy products such as renewable power generation. But renewable energy is not a traditional product because it supplies public goods; for example, a customer supporting renewable energy is unable to capture the environmental benefits that their investment provides to non-participating customers. As with all public goods, there is a risk that few customers will purchase ``green`` power and that many will instead ``free ride`` on others` participation. By free riding, an individual is able to enjoy the benefits of the public good while avoiding payment. This report reviews current green power marketing activities in the electric industry, introduces the extensive academic literature on public goods, free riders, and collective action problems, and explores in detail the implications of this literature for the green marketing of renewable energy. Specifically, the authors highlight the implications of the public goods literature for green power product design and marketing communications strategies. They emphasize four mechanisms that marketers can use to increase customer demand for renewable energy. Though the public goods literature can also contribute insights into the potential rationale for renewable energy policies, they leave most of these implications for future work (see Appendix A for a possible research agenda).

  20. Money Cues Increase Agency and Decrease Prosociality Among Children: Early Signs of Market-Mode Behaviors.

    Science.gov (United States)

    Gasiorowska, Agata; Chaplin, Lan Nguyen; Zaleskiewicz, Tomasz; Wygrab, Sandra; Vohs, Kathleen D

    2016-03-01

    People can get most of their needs broadly satisfied in two ways: by close communal ties and by dealings with people in the marketplace. These modes of relating-termed communal and market-often necessitate qualitatively different motives, behaviors, and mind-sets. We reasoned that activating market mode would produce behaviors consistent with it and impair behaviors consistent with communal mode. In a series of experiments, money-the market-mode cue-was presented to Polish children ages 3 to 6. We measured communal behavior by prosocial helpfulness and generosity and measured market behavior by performance and effort. Results showed that handling money (compared with other objects) increased laborious effort and reduced helpfulness and generosity. The effects of money primes were not due to the children's mood, liking for money, or task engagement. This work is the first to demonstrate that young children tacitly understand market mode and also understand that money is a cue to shift into it. © The Author(s) 2016.

  1. Job rotation and internal marketing for increased job satisfaction and organisational commitment in hospital nursing staff.

    Science.gov (United States)

    Chen, Su-Yueh; Wu, Wen-Chuan; Chang, Ching-Sheng; Lin, Chia-Tzu

    2015-04-01

    To develop or enhance the job satisfaction and organisational commitment of nurses by implementing job rotation and internal marketing practices. No studies in the nursing management literature have addressed the integrated relationships among job rotation, internal marketing, job satisfaction and organisational commitment. This cross-sectional study included 266 registered nurses (response rate 81.8%) in two southern Taiwan hospitals. Software used for data analysis were SPSS 14.0 and AMOS 14.0 (structural equation modelling). Job rotation and internal marketing positively affect the job satisfaction and organisational commitment of nurses, and their job satisfaction positively affects their organisational commitment. Job rotation and internal marketing are effective strategies for improving nursing workforce utilisation in health-care organisations because they help to achieve the ultimate goals of increasing the job satisfaction of nurses and encouraging them to continue working in the field. This in turn limits the vicious cycle of high turnover and low morale in organisations, which wastes valuable human resources. Job rotation and internal marketing help nursing personnel acquire knowledge, skills and insights while simultaneously improving their job satisfaction and organisational commitment. © 2013 John Wiley & Sons Ltd.

  2. Strategies for Increasing the Market Share of Recycled Products—A Games Theory Approach

    Science.gov (United States)

    Batzias, Dimitris F.; Pollalis, Yannis A.

    2009-08-01

    A methodological framework (including 28 activity stages and 10 decision nodes) has been designed under the form of an algorithmic procedure for the development of strategies for increasing the market share of recycled products within a games theory context. A case example is presented referring to a paper market, where a recycling company (RC) is in competition with a virgin-raw-material-using company (VC). The strategies of the VC, for increasing its market share, are the strengthening of (and advertisement based on) the high quality (VC1), the high reliability (VC2), the combination quality and reliability, putting emphasis on the first component (VC3), the combination quality and reliability, putting emphasis on the second component (VC4). The strategies of the RC, for increasing its market share, are proper advertisement based on the low price of produced recycled paper satisfying minimum quality requirements (RC1), the combination of low price with sensitization of the public as regards environmental and materials-saving issues, putting emphasis on the first component (RC2), the same combination, putting emphasis on the second component (RC3). Analysis of all possible situations for the case example under examination is also presented.

  3. Increasing Awareness and Use of Iodised Salt in a Marginalised Community Setting in North-West Pakistan

    Directory of Open Access Journals (Sweden)

    Nicola Lowe

    2015-11-01

    Full Text Available Iodine deficiency is still prevalent in parts of Pakistan, despite the introduction of a national Iodine Deficiency Disorder Control Programme in 1994. The purpose of this study was to gain an understanding of the knowledge, attitudes and practice regarding the use of iodised salt in a brick kiln community, and to use this information to design an intervention to increase its consumption. A cross-sectional survey was used to assess the use of iodised salt and focus group discussions explored the attitudes and barriers to its use. Thematically analysed transcripts informed the design of a 4-month intervention. Iodised salt sales and urine iodine concentration (UIC were monitored to assess the effectiveness of the intervention. At baseline, 2.6% of households reported use of iodised salt and barriers included its higher cost and belief about a negative impact on reproduction. During the intervention, sales of salt labelled as iodised increased by 45%, however this was not reflected in an increase in UIC. This study highlighted the positive impact of education and awareness raising on iodised salt consumption in a hard to reach, marginalised community. However, issues regarding adequate iodisation by local producers and appropriate storage also need to be urgently addressed at a provincial level.

  4. Cortisol and testosterone increase financial risk taking and may destabilize markets

    Science.gov (United States)

    Cueva, Carlos; Roberts, R. Edward; Spencer, Tom; Rani, Nisha; Tempest, Michelle; Tobler, Philippe N.; Herbert, Joe; Rustichini, Aldo

    2015-01-01

    It is widely known that financial markets can become dangerously unstable, yet it is unclear why. Recent research has highlighted the possibility that endogenous hormones, in particular testosterone and cortisol, may critically influence traders’ financial decision making. Here we show that cortisol, a hormone that modulates the response to physical or psychological stress, predicts instability in financial markets. Specifically, we recorded salivary levels of cortisol and testosterone in people participating in an experimental asset market (N = 142) and found that individual and aggregate levels of endogenous cortisol predict subsequent risk-taking and price instability. We then administered either cortisol (single oral dose of 100 mg hydrocortisone, N = 34) or testosterone (three doses of 10 g transdermal 1% testosterone gel over 48 hours, N = 41) to young males before they played an asset trading game. We found that both cortisol and testosterone shifted investment towards riskier assets. Cortisol appears to affect risk preferences directly, whereas testosterone operates by inducing increased optimism about future price changes. Our results suggest that changes in both cortisol and testosterone could play a destabilizing role in financial markets through increased risk taking behaviour, acting via different behavioural pathways. PMID:26135946

  5. INTERNAL MARKETING: HOW TO INCREASE A DEPARTMENT’S REPUTATION WITHIN ITS COMPANY

    Directory of Open Access Journals (Sweden)

    Elisabeth Fröhlich

    2016-12-01

    Full Text Available This research paper has to do with internal marketing, an innovative strategy employed to improve information flow between departments and increase employee satisfaction and, consequently, customer satisfaction. The research question examines different strategic approaches and measures used to develop a process through which departments can position themselves in a more attractive way within their companies. The methodology used is a detailed secondary data analysis with the use of all of the different managerial approaches that have been developed to date. Furthermore, a method that describes how unpopular departments can improve their position within the firm, is developed. To derive this catalogue of possible measures, expert interviews were conducted with procurement experts. The qualitative results show that there are only a few approaches available for internal marketing, although there are also a number of measures from marketing itself that can be applied to the specific requirements of internal marketing. An explicit example has been developed that shows how a procurement department can improve its standing.

  6. VERB A Social Marketing Campaign to Increase Physical Activity Among Youth

    OpenAIRE

    Faye Wong; Marian Huhman; Carrie Heitzler; Lori Asbury; Rosemary Bretthauer-Mueller; Susan McCarthy; Paula Londe

    2004-01-01

    The VERB campaign is a multiethnic media campaign with a goal to increase and maintain physical activity among tweens, or children aged nine to 13 years. Parents, especially mothers aged 29 to 46, and other sources of influence on tweens (e.g., teachers, youth program leaders) are the secondary audiences of the VERB initiative. VERB applies sophisticated commercial marketing techniques to address the public health problem of sedentary lifestyles of American children, using the social marketin...

  7. How to increase reach efficiency and effectiveness of Meo's digital marketing campaigns

    OpenAIRE

    Braga, Carolina

    2016-01-01

    Field lab: Business project This document is based on a master’s thesis work project conducted by Nova SBE students to help the leading Portuguese telecom provider MEO increase its digital campaign’s attractiveness and to take better advantage of the new online trends. Recommendations are given based on primary research in the form of a focus group and a survey questionnaire launched online. Subjects such as digital marketing channels, high-impact digital advertisement formats, campaign co...

  8. Increasing Wage Gap, Spatial Structure and Market Access: Evidence from Swedish Micro Data

    OpenAIRE

    Nabavi, Pardis

    2015-01-01

    The new economic geography predicts that the wage gap will increase with accessibility to markets but does not consider the impact of spatial proximity. In contrast, urban economic theory explains wage differences by density without accounting for accessibility. Using a rich Swedish micro-panel, we empirically examine the two rival theories for males and females separately, controlling for individual, firm and regional characteristics. The regression results indicate that wage dispersion is c...

  9. Against the Odds – The Marketing Dilemma of Physical Products in an Increasingly Virtual World.

    OpenAIRE

    Oestreicher, Klaus

    2011-01-01

    The overarching battle between the physical place and the virtual space is part of an intensive discussion. Much related literature addresses exemplarily the dilemma of the global Home Entertainment Industry and its struggle to compete with its physical product of optical discs against virtual services of dematerialised downloads. With regard to effects on an increasing number of further industries in the near future an additional question is, how marketing strategies and tactics in a declini...

  10. Effectiveness of Geosciences Exploration Summer Program (GeoX) for increasing awareness and Broadening Participation in the Geosciences

    Science.gov (United States)

    Garcia, S. J.; Houser, C.

    2013-12-01

    Summer research experiences are an increasingly popular means to increase awareness of and develop interest in the Geosciences and other STEM (Science, Technology, Engineering and Math) programs. Here we describe and report the preliminary results of a new one-week program at Texas A&M University to introduce first generation, women, and underrepresented high school students to opportunities and careers in the Geosciences. Short-term indicators in the form of pre- and post-program surveys of participants and their parents suggest that there is an increase in participant understanding of geosciences and interest in pursuing a degree in the geosciences. At the start of the program, the participants and their parents had relatively limited knowledge of the geosciences and very few had a friend or acquaintance employed in the geosciences. Post-survey results suggest that the students had an improved and nuanced understanding of the geosciences and the career opportunities within the field. A survey of the parents several months after the program had ended suggests that the participants had effectively communicated their newfound understanding and that the parents now recognized the geosciences as a potentially rewarding career. With the support of their parents 42% of the participants are planning to pursue an undergraduate degree in the geosciences compared to 62% of participants who were planning to pursue a geosciences degree before the program. It is concluded that future offerings of this and similar programs should also engage the parents to ensure that the geosciences are recognized as a potential academic and career path.

  11. Public awareness of and support for infrastructure changes designed to increase walking and biking in Los Angeles County.

    Science.gov (United States)

    Gase, Lauren N; Barragan, Noel C; Simon, Paul A; Jackson, Richard J; Kuo, Tony

    2015-03-01

    Policies to promote active transportation are emerging as a best practice to increase physical activity, yet relatively little is known about public opinion on utilizing transportation funds for such investments. This study sought to assess public awareness of and support for investments in walking and biking infrastructure in Los Angeles County. In the fall of 2013, the Los Angeles County Department of Public Health conducted a telephone survey with a random sample of registered voters in the region. The survey asked respondents to report on the presence and importance of walking and biking infrastructure in their community, travel behaviors and preferences, and demographics. One thousand and five interviews were completed (response rate 20%, cooperation rate 54%). The majority of participants reported walking, biking, and bus/rail transportation investments as being important. In addition, participants reported a high level of support for redirecting transportation funds to active transportation investment - the population average was 3.28 (between 'strongly' and 'somewhat' support) on a 4 point Likert scale. Voters see active transportation infrastructure as being very important and support redirecting funding to improve the infrastructure. These findings can inform policy-decisions and planning efforts in the jurisdiction. Copyright © 2015 Elsevier Inc. All rights reserved.

  12. The Role of Environmental Education in Increasing the Awareness of Primary School Students and Reducing Environmental Risks

    Directory of Open Access Journals (Sweden)

    Mohsen Hesami Arani

    2016-06-01

    Conclusion: Schools environmental management plays an important role in preparing students for environmental education that the results of this study showed a significant relationship between education and promotion of students' environmental awareness.

  13. The gas release programs to increase competition in the European gas market

    International Nuclear Information System (INIS)

    Clastres, Cedric

    2005-01-01

    Regulators have implemented asymmetric regulation measures, such as gas release programs and market share targets, because of European gas supply features and gas market specificities. Empirical experiences show in line with economic theory that these regulation measures favour entry and competition without deterring investments. If we look at impacts on competition, they are mitigated. Some positive effects result from the increase in consumption or in importation and transportation infrastructure developments. But these regulations can also encourage anti-competitive behaviours like collusion, cream-skimming, reverse cherry picking or inefficient entries. Gas release measures establish a link between the incumbent and its competitors. A system of constraints on operators capacities can also appear. Thus, pricing or quantity strategies are more complex. Equilibrium prices are more volatile and very different of competition mark-up. The incumbent, for high gas release quantities and low supplies, can increase its costs to make more profit. This Raising Rivals' Costs strategy often occur if the gas release price is closer to supply costs. This strategy does not impact on consumers surplus but decreases welfare. The regulator can restore incentives to efficiency by setting gas release proportion function of incumbent's supplies. This proportion must be high enough to have a positive impact on the market because of incumbent's incentives to efficiency and greater total quantities sold by the two operators. But, on another way, it must not be too high as it could, thus, increase the probability of Raising Rivals' Costs or favour collusive strategies. (author) [fr

  14. VERB - a social marketing campaign to increase physical activity among youth.

    Science.gov (United States)

    Wong, Faye; Huhman, Marian; Heitzler, Carrie; Asbury, Lori; Bretthauer-Mueller, Rosemary; McCarthy, Susan; Londe, Paula

    2004-07-01

    The VERB campaign is a multiethnic media campaign with a goal to increase and maintain physical activity among tweens, or children aged nine to 13 years. Parents, especially mothers aged 29 to 46, and other sources of influence on tweens (e.g., teachers, youth program leaders) are the secondary audiences of the VERB initiative. VERB applies sophisticated commercial marketing techniques to address the public health problem of sedentary lifestyles of American children, using the social marketing principles of product, price, place, and promotion. In this paper, we describe how these four principles were applied to formulate the strategies and tactics of the VERB campaign, and we provide examples of the multimedia materials (e.g., posters, print advertising, television, radio spots) that were created.

  15. Consumer Perceptions of Sponsors of Disease Awareness Advertising

    Science.gov (United States)

    Hall, Danika V.; Jones, Sandra C.; Iverson, Donald C.

    2011-01-01

    Purpose: In many countries there is emerging concern regarding alliances between the pharmaceutical industry and health non-profit organizations (NPOs), and the increase of co-sponsored marketing activities such as disease awareness advertising. The current study aims to explore Australian women's perceptions of disease awareness advertising with…

  16. Ambush marketing is dead ; long live ambush marketing – a re-definition and typology of an increasingly prevalent phenomenon

    OpenAIRE

    Chadwick, SM; Burton, N

    2017-01-01

    Ambush marketing is more than thirty years old, and its prevalence continues to grow. Recent cases indicate that brands perpetrating ambushes are becoming more creative, but the literature has failed to keep pace, offering scant analysis of the different forms that ambushing can take and the implications it can have, and little investigation or consideration from the ambusher’s perspective. This study proposes a new definition of ambushing and typology of the three types of ambush marketing s...

  17. Cochlear implantation in the world's largest medical device market: utilization and awareness of cochlear implants in the United States.

    Science.gov (United States)

    Sorkin, Donna L

    2013-03-01

    Provision of cochlear implants (CIs) for those within the criteria for implantation remains lower in the United States than in some other developed nations. When adults and children are grouped together, the rate of utilization/provision remains low at around 6%. For children, the provision rate is about 50% of those who could benefit from an implant, compared with figures of about 90% for the Flanders part of Belgium, the United Kingdom and other European countries. The probable reasons for this underprovision include: low awareness of the benefits of CIs among the population; low awareness among health-care professionals; the lack of specific referral pathways; some political issues relating to the Deaf Community; and financial issues related to health provision. Such financial issues result in situations which either fail to provide for access to implants or provide too low a level of the necessary funding, especially for low-income individuals covered by public health-care programs such as Medicaid. These issues might be mitigated by adoption and publication of standards for best clinical practices for CI provision, availability of current cost-effectiveness data, and the existence of an organization dedicated to cochlear implantation. Such an organization, the American Cochlear Implant Alliance (ACI Alliance), was recently organized and is described in the paper by Niparko et al. in this Supplement.

  18. Increases in Sugary Drink Marketing During Supplemental Nutrition Assistance Program Benefit Issuance in New York.

    Science.gov (United States)

    Moran, Alyssa J; Musicus, Aviva; Gorski Findling, Mary T; Brissette, Ian F; Lowenfels, Ann A; Subramanian, S V; Roberto, Christina A

    2018-05-15

    The Supplemental Nutrition Assistance Program (SNAP) is the largest federal food assistance program, providing $67 billion in benefits to 44 million Americans. Some states distribute SNAP benefits over one or a few days each month, which may create an incentive for retailers to heavily promote top-selling products, like sugar-sweetened beverages, when benefits are disbursed. A beverage environment scan assessing presence of displays, advertisements, and price promotions for sugar-sweetened, low-calorie, and unsweetened beverages was administered in a census of SNAP-authorized beverage retailers (n=630) in three cities in New York from November to September 2011. Multilevel regression models controlling for store type; county; and percentage SNAP enrollment, poverty, and non-Hispanic white population in the store's census tract were used to estimate the odds of in-store beverage marketing during the SNAP benefit issuance period compared to other days of the month. Data were analyzed in 2016. There were higher odds of in-store sugar-sweetened beverage marketing during SNAP benefit issuance days (first to ninth days of the month) compared with other days of the month, particularly for sugar-sweetened beverage advertisements (OR=1.66, 95% CI=1.01, 2.72) and displays (OR=1.88, 95% CI=1.16, 3.03). In census tracts with high SNAP enrollment (>28%), the odds of a retailer having sugar-sweetened beverage displays were 4.35 times higher (95% CI=1.93, 9.98) during issuance compared with non-issuance days. There were no differences in marketing for low-calorie or unsweetened beverages. Increases in sugar-sweetened beverage marketing during issuance may exacerbate disparities in diet quality of households participating in SNAP. Policy changes, like extending SNAP benefit issuance, may mitigate these effects. Copyright © 2018 American Journal of Preventive Medicine. Published by Elsevier Inc. All rights reserved.

  19. Social marketing: consumer focused health promotion.

    Science.gov (United States)

    Blair, J E

    1995-10-01

    1. Social marketing provides a theoretical basis to increase awareness of preventable health conditions and to increase participation in wellness programs. 2. The philosophy of social marketing underscores the necessity to be aware of and responsive to the consumer's perception of needs. 3. Social marketing is distinguished by its emphasis on "non-tangible" products such as ideas, attitudes, and lifestyle changes. 4. "Marketing mix" is a social marketing strategy that intertwines elements of product, price, place, and promotion to satisfy needs and wants of consumers.

  20. The role of international competences in increasing graduates’ access to the labor market

    Directory of Open Access Journals (Sweden)

    Butum Lavinia Cornelia

    2017-07-01

    Full Text Available The transition from student to employee status has become an important issue for labor market analysts, students and universities. Literature recognizes that the international experience represents a successful factor for future employability. In this regard, a new curricular model should include international competences in order to build the qualifications required by the global labor market. A recent study (Stan, Butum & Zodieru, 2016 highlighted the importance of youngsters’ professional training upon graduation and the crucial role of collaboration between universities, companies and governments (through education policies in increasing graduates’ accessibility to well - paid jobs and in developing an entrepreneurial career. The same study provides the results of a qualitative research that leads to the conclusion that most Romanian students have the capacity to obtain the desired job if they can swiftly gain the soft skills required by companies. It is also mentioned that the labor market has increased the demand for international competences and practical skills in recent years. The purpose of this article is to analyze the dynamics of Romanian and European students’ feedback on their universities. Beginning with the analysis of soft skills needed for the labor market and their appreciation as perceived by students, the study will examine the dynamics of students’ appreciation on international experience and other work activities that ensure the achievement of international competences and reduce the time for obtaining a job. Afterward, the paper will analyze students’ career priorities and students’ perception of university performance in providing practical and international skills needed for the labor market. The analysis will include 3-year statistic data from Trendence Graduate Barometer regarding Romanian students’ perception. The conclusions will show the dynamic of students’ expectations on provided skills and the

  1. Electricity market design for generator revenue sufficiency with increased variable generation

    International Nuclear Information System (INIS)

    Levin, Todd; Botterud, Audun

    2015-01-01

    We present a computationally efficient mixed-integer program (MIP) that determines optimal generator expansion decisions, and hourly unit commitment and dispatch in a power system. The impact of increasing wind power capacity on the optimal generation mix and generator profitability is analyzed for a test case that approximates the electricity market in Texas (ERCOT). We analyze three market policies that may support resource adequacy: Operating Reserve Demand Curves (ORDC), Fixed Reserve Scarcity Prices (FRSP) and fixed capacity payments (CP). Optimal expansion plans are comparable between the ORDC and FRSP implementations, while capacity payments may result in additional new capacity. The FRSP policy leads to frequent reserves scarcity events and corresponding price spikes, while the ORDC implementation results in more continuous energy prices. Average energy prices decrease with increasing wind penetration under all policies, as do revenues for baseload and wind generators. Intermediate and peak load plants benefit from higher reserve prices and are less exposed to reduced energy prices. All else equal, an ORDC approach may be preferred to FRSP as it results in similar expansion and revenues with less extreme energy prices. A fixed CP leads to additional new flexible NGCT units, but lower profits for other technologies. - Highlights: • We model three market policies for resource adequacy in power systems with wind. • Unit expansion is comparable between ORDCs and fixed reserves scarcity pricing. • ORDCs lead to a more continuous spectrum of energy prices and fewer price spikes. • Revenues for baseload generators generally decrease with increasing wind penetration. • Capacity payments lead to additional NGCT units and lower energy prices.

  2. Economic expansion and increase in labout market formality: a poaching approach

    Directory of Open Access Journals (Sweden)

    Carlos Henrique L. Corseuil

    2012-06-01

    Full Text Available This paper investigates the relationship between economic expansion and the degree of formalization for the Brazilian labour market in the recent period. We present a theoretical framework that attempts to explain this relationship through the dynamics of firms hiring strategies. The main predictions are: the share of formal employment rises as the unemployment rate falls, and that the formal-informal wage gap increases, at least at the beginning of the economic expansion. In the empirical part, we use longitudinal microdata from a Brazilian household survey to check whether these two predictions are confirmed. To a large extent our results corroborate both predictions.

  3. Energy system, electricity market and economic studies on increasing nuclear power capacity

    International Nuclear Information System (INIS)

    Forsstrom, J.; Pursiheimo, E.; Kekkonen, V.; Honkatukia, J.

    2010-04-01

    Objective of this research project is to examine effects of addition of nuclear capacity from three different angles by using energy system, electricity market and economic analysis. In each area the analysis is based on computational methods. Finland is a member of Nordic electricity market which is further connected to networks of Continental Europe and Russia. Due to the foreign connections Finland has been able to import inexpensive electricity from its neighboring countries and this state is expected to continue. Addition of nuclear capacity lowers electricity import demand, affects level of electricity price decreasingly and decreases shortfall of installed production capacity. Substantial additions of nuclear power capacity and generous import supply have disadvantageous effect on profitability of combined heat and power production. The development of import possibilities depends on progression of difficult-to-estimate balance between electricity consumption and production in the neighboring countries. Investments on nuclear power increase national product during the construction phase. Growth of employment is also rather significant, especially during the construction phase. In the long term permanent jobs will be created too. Increase of employment is held back by increasing real wages, but it is though evident that consumer purchasing power is improved due to these nuclear power developments. (orig.)

  4. Minority Shareholders' Wealth Effects and Stock Market Development: Evidence from Increase-in-Ownership M&As

    OpenAIRE

    Petmezas, D

    2010-01-01

    This paper examines, using a global M&A data set, the relationship between the target firm’s minority shareholders’ returns and a country’s stock market development in deals in which large shareholders increase their ownership stakes. For the purpose of this study, we use two measures of stock market development: (1) turnover over GDP, and (2) turnover over market capitalization. We provide evidence supporting the view that minority shareholders in target firms gain significantly more in coun...

  5. Bringing biofuels on the market. Options to increase EU biofuels volumes beyond the current blending limits

    Energy Technology Data Exchange (ETDEWEB)

    Kampman, B.; Van Grinsven, A.; Croezen, H. [CE Delft, Delft (Netherlands); Verbeek, R.; Van Mensch, P.; Patuleia, A. [TNO, Delft, (Netherlands)

    2013-07-15

    This handbook on biofuels provides a comprehensive overview of different types of biofuels, and the technical options that exist to market the biofuels volumes expected to be consumed in the EU Member States in 2020. The study concludes that by fully utilizing the current blending limits of biodiesel (FAME) in diesel (B7) and bioethanol in petrol (E10) up to 7.9% share of biofuels in the EU transport sector can be technically reached by 2020. Increasing use of advanced biofuels, particularly blending of fungible fuels into diesel (eg. HVO and BTL) and the use of higher ethanol blends in compatible vehicles (e.g. E20), can play an important role. Also, the increased use of biomethane (in particular bio-CNG) and higher blends of biodiesel (FAME) can contribute. However, it is essential for both governments and industry to decide within 1 or 2 years on the way ahead and take necessary actions covering both, the fuels and the vehicles, to ensure their effective and timely implementation. Even though a range of technical options exist, many of these require considerable time and effort to implement and reach their potential. Large scale implementation of the options beyond current blending limits requires new, targeted policy measures, in many cases complemented by new fuel and vehicle standards, adaptation of engines and fuel distribution, etc. Marketing policies for these vehicles, fuels and blends are also likely to become much more important than in the current situation. Each Member State may develop its own strategy tailored to its market and policy objectives, but the EU should play a crucial facilitating role in these developments.

  6. THE STRATEGY OF EMPOWERMENT SMALL AND MEDIUM ENTERPRISES IN THE EFFORT FOR INCREASING REVENUE AND MARKET

    Directory of Open Access Journals (Sweden)

    PRASETIO ARIWIBOWO

    2018-04-01

    Full Text Available The development of SMEs sector, explicitly aimed at the efforts to realize the power of the nation-competitiveness in order to strengthen the global competitive economy. This research uses qualitative descriptive method to describe each variable analyzed. The analysis is SWOT analysis and Analytical Hierarchy Procees (AHP to calculate any case the most preferred and influence the development of the empowerment of SMEs especially in terms of revenue and market expansion in Semarang based and questionnaire that sample scrambled by the author. Objectives and results of this study is to determine the priority of the strategy used by the Semarang city government and become the main reference for entrepreneurs of SMEs in Semarang to increase revenue and market share in the city of Semarang is improving managerial skills by improving capacity, work ethic, and the performance of the institution and the staff of the local government of Semarang, and increase community participation in the planning, implementation, and monitoring of development of SMEs.

  7. Marketing Feud: An Active Learning Game of (Mis)Perception

    Science.gov (United States)

    Schee, Brian A. Vander

    2011-01-01

    This paper presents the results of implementing an active learning activity in the principles of marketing course adapted from the television show "Family Feud". The objectives of the Marketing Feud game include increasing awareness of marketing misperceptions, clarifying marketing misunderstandings, encouraging class participation, and building…

  8. Marketing to increase participation in a Web-based continuing medical education cultural competence curriculum.

    Science.gov (United States)

    Estrada, Carlos A; Krishnamoorthy, Periyakaruppan; Smith, Ann; Staton, Lisa; Korf, Michele J; Allison, Jeroan J; Houston, Thomas K

    2011-01-01

    CME providers may be interested in identifying effective marketing strategies to direct users to specific content. Online advertisements for recruiting participants into activities such as clinical trials, public health programs, and continuing medical education (CME) have been effective in some but not all studies. The purpose of this study was to compare the impact of 2 marketing strategies in the context of an online CME cultural competence curriculum (www.c-comp.org). In an interrupted time-series quasi-experimental design, 2 marketing strategies were tested: (1) wide dissemination to relevant organizations over a period of approximately 4 months, and (2) Internet paid search using Google Ads (5 consecutive 8-week periods--control 1, cultural/CME advertisement, control 2, hypertension/ content advertisement, control 3). Outcome measures were CME credit requests, Web traffic (visits per day, page views, pages viewed per visit), and cost. Overall, the site was visited 19,156 times and 78,160 pages were viewed. During the wide dissemination phase, the proportion of visits requesting CME credit decreased between the first (5.3%) and second (3.3%) halves of this phase (p = .04). During the Internet paid search phase, the proportion of visits requesting CME credit was highest during the cultural/CME advertisement period (control 1, 1.4%; cultural/CME ad, 4.3%; control 2, 1.5%; hypertension/content ad, 0.6%; control 3, 0.8%; p advertisement periods. The incremental cost for the cultural advertisement per CME credit requested was US $0.64. Internet advertisement focusing on cultural competence and CME was associated with about a threefold increase in requests for CME credit at an incremental cost of under US $1; however, Web traffic changes were independent of the advertisement strategy. Copyright © 2011 The Alliance for Continuing Medical Education, the Society for Academic Continuing Medical Education, and the Council on CME, Association for Hospital Medical

  9. [The development of the public health system between an increasing market orientation (commercialisation) and social responsibility].

    Science.gov (United States)

    Trabert, G

    2008-02-01

    The development of the public health system between an increasing market orientation (commercialisation) and social responsibility is critically reflected by examining the medical care of those who are deprived. Poverty in Germany is dramatically increasing. There are confirmed findings on the correlation of being poor and being ill. Poverty leads to an increased number of cases of illness and a higher mortality rate. And vice versa, chronic illnesses very often cause impoverishment. This correlation has largely been ignored not only by the public but also by experts, especially when public health-care issues are on the political agenda. With reference to the current discussion about public health-care and the widespread disregard of the living conditions of the poor, the categories of "reasonable behaviour" (Kant) and "communicative behaviour" (Habermas) are reflected on in a philosophical excursion. Further interest groups affecting the political sphere, such as the pharmaceutical industry, the medical profession, patients and scientists are also examined with regard to public health-care. What are the premises of a health-care discussion that is controlled by economic considerations, particularly when keeping in mind the humanistic and Christian ethics of our society? And what does this mean for our responsibility for those who are handicapped and are in need of our help? Do decision makers and participants of the health-care discussion satisfy these ethical challenges? And what are the effects of the so-called "social peace" on social cooperation and economic power of a country? The increasing market orientation (commercialisation) of the public health sector can only be accepted on the basis of practiced humanity and social responsibility. In the light of a human public health-care, deprived people are in need of our solidarity.

  10. Reducing Information Gap and Increasing Market Orientation in the Agribusiness Sector: Some Evidences from Apulia Region.

    Science.gov (United States)

    Contò, Francesco; Santini, Cristina; La Sala, Piermichele; Fiore, Mariantonietta

    2016-01-01

    Market orientation plays a crucial role in reinforcing firm's competitive advantage; nevertheless, marketing myopia can negatively affect a clear perception of the market. An organization that defines itself by product rather than by market terms is probably affected by marketing myopia, a narrowness of mind towards any newness - newness respect to firms' convincement and routines - coming from the external environment. In that context some scientific relevant developments that comes from recent patents have been considered. This paper explores the determinants of marketing myopia in the Apulia wine business (South Italy). The aim of this paper is to describe how experiential research based on Consumer Science research tools, can facilitate a better market knowledge. Experimental sessions carried out in 2013 in Apulia with a group of professionals from the oil and wine sectors clearly demonstrate how country of origin effect can improve marketing myopia. Through a protocol based on an "academicians - practitioners" model, professionals can be facilitated in their strategy formulation.

  11. SELECTED ASPECTS OF THE IMPLEMENTATION OF ACTIVE MARKETING CAMPAIGN TO RAISE AWARENESS AND PROMOTE PUBLIC TRANSPORT SERVICES IN RURAL AREAS

    Directory of Open Access Journals (Sweden)

    Katarzyna NOSAL

    2016-09-01

    Full Text Available The article presents selected aspects of the implementation of the EU’s SmartMove project, which aims to promote feeder public transport systems in rural areas through the implementation of an active marketing campaign (AMC. Campaigns of this type are connected with providing general and personalized information concerning the functioning of public transport services. In the article, characteristics of one of the implementation areas of the project are presented, namely, the Liszki district near Cracow. Transport services were also evaluated. In addition, selected results are presented from a survey that was conducted among residents of the area from the point of view of the implementation of the AMC. The results concerned data about the means of transport that were currently used for travelling, the knowledge of bus services, the reasons for their use and the factors that might encourage residents to use public transport

  12. Policy Incentives and the Extension of Mortgage Credit: Increasing Market Discipline for Subprime Lending

    Science.gov (United States)

    An, Xudong; Bostic, Raphael W.

    2009-01-01

    The lax underwriting in non-prime mortgage markets is widely perceived as one cause of the recent difficulties in the housing market. Policymakers are currently considering moves such as enforcing more careful underwriting to provide additional discipline to mortgage markets. This research explores the possibility of another approach to supplement…

  13. MARKETING – A WAY TO INCREASE THE VALUE OF THE PERFORMING ARTS

    Directory of Open Access Journals (Sweden)

    Claudia Maria CACOVEAN

    2015-06-01

    Full Text Available Several studies have focused on the marketing mix of goods, but it shouldn’t be neglected that services, through its characteristics, cause major problems for marketers, when adopting appropriate marketing strategies. This problem is prevalent in the field of cultural services, where marketers face the lack of funds to implement appropriate marketing strategies, either an internal system that restricts the possibilities for action, or simply a lack of experience and marketing information applied within cultural services. The purpose of this study is to compress information regarding the characteristics of cultural services and the specific marketing actions used in the field of performing arts, providing thus several directions in knowing and understanding it. Many cultural institutions are still adopting traditional marketing strategies but this approach is not sufficient. New approaches and strategies are required in order to ensure their survival on the cultural market. This paper offers for the reader a literature review of arts marketing and the main issues approached in specialized literature regarding marketing in performing arts. Several ideas based on this survey are formulated in order to improve the marketing strategies adopted by cultural institutions.

  14. Stimulation of marketing channels of innovations participants as the way of increasing its management efficiency

    OpenAIRE

    L.О. Syhyda

    2012-01-01

    In article participants of distribution marketing channel are defined. Variants of manufacturer stimulation carrying out are separated. Stages of stimulation process in marketing channel are offered. Methods of stimulation carrying out in marketing channels of traditional and innovative production are defined.

  15. EFFECTS OF THE INCREASE OF YOUTH UNEMPLOYMENT ON THE LABOR MARKET

    Directory of Open Access Journals (Sweden)

    Criveanu Radu Cătălin

    2012-09-01

    Full Text Available The education reform has generated in the years 2011 and 2012 the most disastrous results in thehistory of transition from school (pre - university education to active life (through continuation of studiesor by insertion on the labor market, changing social parameters for this period. If from economic outlook,in 2011 the 28,000 young people of the 100,000 who failed to obtain the bachelor’s degree produced a 74million Ron loss for the economy (cost of paying the unemployment benefits, in terms of social equity itwas initiated the relocation of educational and occupational hierarchies. The year 2012 growsexponentially the unemployment among young people and deepens the budget deficit affected by theincreasing amounts for the social benefits.In this context, the present article aims to analyze the effects of the rising unemployment on thelabor market and to identify the best solutions for its balance in the period 2014 - 2020, complementarysolutions for the ones proposed by members of the European Council, signers of the Declaration datedJanuary 30th 2012, which aimed “to favorably strengthen growth and friendly increase employment”.

  16. Increased competition on the supply side of the Western European natural gas market

    International Nuclear Information System (INIS)

    Golombek, R.; Gjelsvik, E.; Rosendahl, K.E.

    1998-01-01

    This paper analyzes how the supply side of the Western European natural gas market may react if the demand side becomes competitive. The authors show--using a numerical model of the Western European natural gas market--that once the demand side of the market is liberalized, each gas-producing country has an incentive to break up its gas sellers. The model therefore suggests that there may be numerous producers in a liberalized natural gas market. Hence, in a liberalized market consumers will not be exploited by suppliers

  17. Branding as a Factor in Increasing the Bank’s Competitiveness in the World Market

    Directory of Open Access Journals (Sweden)

    Shkodinа Iryna V.

    2017-10-01

    Full Text Available The article discusses the branding of banks in the world market for banking services in the context of fierce competition between financial institutions. The stages of brand formation were researched as a basis for building the bank's commodity policy. The main elements of brand to improve the market position of bank have been identified. The indicators for building strong bank brands have been reviewed and the efficiency of the contemporary marketing strategies has been determined. The most efficient innovative marketing strategies for branding are determined (subscription business models, chat bots, e-commerce, digital targeted advertising to improve the market position of bank in today’s environment. The need to develop new internet marketing tools, original and risk projects in order to create efficient content and to excel the competitors. Prospects for further research in this direction is to consider e-commerce as an innovation marketing strategy that should become an integral part of branding.

  18. The informal economy employment impacts of trade liberalization & increased competition in export markets

    DEFF Research Database (Denmark)

    Morocco and United States. The overall logic of such measures was that liberalization and privatization would stimulate trade, support the requested modernization of the production systems and infrastructures, and enhance public administrations and services as well. Positive impacts on income, employments...... and privatization processes were implemented at the international level by the WTO's, at regional level by the establishment of free trade agreements between individual states on the southern and eastern Mediterranean rim and the EU [under the Barcelona Process] and by bilateral agreements as the one signed between...... to focus on the impacts of restructuring in the formal textile and clothing sectors (TC) which is the major employer in three Maghrib countries: Algeria, Morocco and Tunisia. The textile and clothing sectors have been particularly exposed to increased competition in foreign and/or domestic markets...

  19. Pre-announcements of price increase intentions in liner shipping spot markets

    DEFF Research Database (Denmark)

    Chen, Gang; Rytter, Niels G M; Jiang, Liping

    2017-01-01

    competition perspective, which will indirectly indicate whether carriers are able to manipulate spot rates following GRI announcements. Taking the Far East–North Europe trade between 2009 and 2013 as an example, the paper first reveals the gradual increase of GRI frequency and size, which reflects carriers...... factors, in sequence of explanation power, are the total capacity of GRI carriers, the idling fleet size, the spot rate level, and the average ship-loading factor. Clearly the latter three factors are market fundamentals, which are unlikely to be influenced by an individual carrier in the short term....... In actual fact, the conclusion reached is that there is little evidence that carriers can manipulate and distort spot rates through GRIs...

  20. Patient Awareness and Expectations of Pharmacist Services During Hospital Stay.

    Science.gov (United States)

    King, Philip K; Martin, Steven J; Betka, Eric M

    2017-10-01

    There are insufficient data in the United States regarding patient awareness and expectations of hospital pharmacist availability and services. The objective of this research is to assess patient awareness and expectations of hospital pharmacist services and to determine whether a marketing campaign for pharmacist services increases patient awareness and expectations. Eligible inpatients were surveyed before and after implementation of a hospital-wide pharmacist services marketing campaign (12 items; Likert scale of 1 [strongly disagree] to 4 [strongly agree]; maximum total score of 48) regarding awareness of pharmacist services. The primary outcome was the change in median total survey scores from baseline. Other outcomes included the frequency of patient requests for pharmacists. Similar numbers of patients completed the survey before and after the campaign (intervention, n = 140, vs control, n = 147). Awareness of pharmacist availability and services was increased (41 [interquartile ranges, IQRs: 36-46] vs 37 [IQR 31-43]; P marketing campaign implementation. Awareness among inpatients of pharmacist services is low. Marketing pharmacist availability and services to patients in the hospital improves awareness and expectations for pharmacist-provided care and increases the frequency of patient-initiated interaction between pharmacists and patients. This could improve patient outcomes as pharmacists become more integrally involved in direct patient care.

  1. USING AIRBORNE REMOTE SENSING TO INCREASE SITUATIONAL AWARENESS IN CIVIL PROTECTION AND HUMANITARIAN RELIEF – THE IMPORTANCE OF USER INVOLVEMENT

    Directory of Open Access Journals (Sweden)

    H. Römer

    2016-06-01

    Full Text Available Enhancing situational awareness in real-time (RT civil protection and emergency response scenarios requires the development of comprehensive monitoring concepts combining classical remote sensing disciplines with geospatial information science. In the VABENE++ project of the German Aerospace Center (DLR monitoring tools are being developed by which innovative data acquisition approaches are combined with information extraction as well as the generation and dissemination of information products to a specific user. DLR’s 3K and 4k camera system which allow for a RT acquisition and pre-processing of high resolution aerial imagery are applied in two application examples conducted with end users: a civil protection exercise with humanitarian relief organisations and a large open-air music festival in cooperation with a festival organising company. This study discusses how airborne remote sensing can significantly contribute to both, situational assessment and awareness, focussing on the downstream processes required for extracting information from imagery and for visualising and disseminating imagery in combination with other geospatial information. Valuable user feedback and impetus for further developments has been obtained from both applications, referring to innovations in thematic image analysis (supporting festival site management and product dissemination (editable web services. Thus, this study emphasises the important role of user involvement in application-related research, i.e. by aligning it closer to user’s requirements.

  2. Using Airborne Remote Sensing to Increase Situational Awareness in Civil Protection and Humanitarian Relief - the Importance of User Involvement

    Science.gov (United States)

    Römer, H.; Kiefl, R.; Henkel, F.; Wenxi, C.; Nippold, R.; Kurz, F.; Kippnich, U.

    2016-06-01

    Enhancing situational awareness in real-time (RT) civil protection and emergency response scenarios requires the development of comprehensive monitoring concepts combining classical remote sensing disciplines with geospatial information science. In the VABENE++ project of the German Aerospace Center (DLR) monitoring tools are being developed by which innovative data acquisition approaches are combined with information extraction as well as the generation and dissemination of information products to a specific user. DLR's 3K and 4k camera system which allow for a RT acquisition and pre-processing of high resolution aerial imagery are applied in two application examples conducted with end users: a civil protection exercise with humanitarian relief organisations and a large open-air music festival in cooperation with a festival organising company. This study discusses how airborne remote sensing can significantly contribute to both, situational assessment and awareness, focussing on the downstream processes required for extracting information from imagery and for visualising and disseminating imagery in combination with other geospatial information. Valuable user feedback and impetus for further developments has been obtained from both applications, referring to innovations in thematic image analysis (supporting festival site management) and product dissemination (editable web services). Thus, this study emphasises the important role of user involvement in application-related research, i.e. by aligning it closer to user's requirements.

  3. [Social marketing to increase the rate of cataract surgery in the Sava region of Madagascar].

    Science.gov (United States)

    Nkumbe, H E; Razafinimpanana, N; Rakotondrajoa, L P

    2013-01-01

    Lack of information is one of the main reasons why people who are visually impaired or blind as a result of cataracts do not visit eye care centers for surgery that can restore their sight. This study was conducted to determine the best ways to inform the main target groups about the possibility of restoring sight to those whose visual impairment and blindness is due to cataracts and about outreach visits by the mobile eye clinic of FLM SALFA, Sambava, in the Sava region of Madagascar from November 2008 through October 2009. Two community eye health workers conducted awareness campaigns and delivered posters to radio stations, religious leaders, and administrative authorities of the 17 most populated municipalities in the region of Sava, two weeks before these visits. All participants who visited the mobile clinic were interviewed, and the ophthalmologist's diagnosis was noted on the questionnaire. Women accounted for 51.5% of the 955 participants. Radio was the most effective means of communication in the region overall, and specifically for reaching men (P=0.044); churches were more successful for reaching women (P = 0.000). Cataract was diagnosed in 16.2% of men and 8.1% of women (p = 0.0001). To significantly increase the number of people, especially women, having cataract surgery in the Sava region, it is essential to work closely with the leaders of all religious groups, as well as with radio stations.

  4. The WHISK (Women's Health: Increasing the Awareness of Science and Knowledge) Pilot Project: Recognizing Sex and Gender Differences in Women's Health and Wellness.

    Science.gov (United States)

    Edwards, Lorece V; Dennis, Sabriya; Weaks, Francesca

    2013-09-01

    Women's health encompasses a continuum of biological, psychological, and social challenges that differ considerably from those of men. Despite the remarkable advances in science, women's health and sex differences research is slowly gaining recognition and acceptance. It is important that women's health gain attention as women are usually the gatekeepers of care for the family. Women's health and health outcomes are strongly influenced by sex and gender differences as well as geography. Around the world, the interplay of biology and culture brings about differences in men's and women's health, which have been largely overlooked. The Women's Health: Increasing the Awareness of Science and Knowledge (WHISK) Pilot Project was a multidisciplinary project aimed to increase the awareness of sex and gender differences in women's health and research among healthcare professionals. Theater expression and creative art were used to translate knowledge, enhance understanding, and increase the awareness of sex differences. Findings from this project clearly showed an apparent increase in knowledge and cultivation of new insights.

  5. Increase of the competition on the electric power french market: 6000 MW for the concurrence

    International Nuclear Information System (INIS)

    2001-01-01

    In the framework of the energy market deregulation in France, EDF became wedded to three objectives: encourage the competition in France, contribute to the development of a unique energy market in Europe and and allowed the EDF group development in the same conditions of the concurrence. In this mind, EDF put 6000 MW for auction. An economic analysis of the EDF group policy facing the competition of the new energy de-regulated market is proposed. (A.L.B.)

  6. Increasingly artful. Applying commercial marketing communication techniques to family planning communication.

    Science.gov (United States)

    Williams, J R

    1992-08-01

    Family planning (FP) and social marketing messages must utilize the rules concerning artfulness developed in the private sector for effective communication in the mass media around the world. They have to compete for the attention of television program viewers accustomed to receiving hundreds of 30-second messages. There are some rules essential to any effective communication program: 1) Command attention. In the US over 1350 different mass media messages vie for attention every single day. FP messages are sensitive, but dullness and passivity is not a requisite. 2) Clarify the message, and keep it simple and direct. Mixed messages equal less effective communication. 3) Communicate a benefit. Consumers do not only buy products, they buy expectations of benefits. 4) Consistency counts. The central message should remain consistent to allow the evaluation of its effectiveness, but execution should vary from time to time and medium to medium. 5) Cater to the heart and the head. Effective communication offers real emotional values. 6) Create trust. Words, graphics, sounds, and casting in the campaign should support 1 central key promise to a single prime prospect. 7) Call for action. Both commercial and social marketing campaigns can calculate results by quantifiable measurement of sales (of condoms) transactions (the number of IUD insertions), floor traffic (clinic visits), attitude shifts, and behavior change. The PRO-PATER Vasectomy Campaign of 1988 in Sao Paulo, Brazil successfully used the above rules for effective communication. During the 1st 2 months of the campaign, phone calls increased by over 300%, new clients by 97%, and actual vasectomies performed by 79%.

  7. Find Cancer Early: Evaluation of a Community Education Campaign to Increase Awareness of Cancer Signs and Symptoms in People in Regional Western Australians

    Directory of Open Access Journals (Sweden)

    Emma Jane Croager

    2018-02-01

    Full Text Available IntroductionCancer outcomes for people living in rural and remote areas are worse than for those living in urban areas. Although access to and quality of cancer treatment are important determinants of outcomes, delayed presentation has been observed in rural patients.MethodsFormative research with people from rural Western Australia (WA led to the Find Cancer Early campaign. Find Cancer Early was delivered in three regions of WA, with two other regions acting as controls. Staff delivered the campaign using a community engagement approach, including promotion in local media. Television communications were not used to minimize contamination in the control regions. The campaign evaluation was undertaken at 20 months via a computer-assisted telephone interview (CATI survey comparing campaign and control regions. The primary outcome variable was knowledge of cancer signs and symptoms.ResultsRecognition and recall of Find Cancer Early and symptom knowledge were higher in the campaign regions. More than a quarter of those who were aware of the campaign reported seeing the GP as a result of their exposure.ConclusionDespite limited use of mass media, Find Cancer Early successfully improved knowledge of cancer symptoms and possibly led to changes in behavior. Social marketing campaigns using community development can raise awareness and knowledge of a health issue in the absence of television advertising.

  8. Find Cancer Early: Evaluation of a Community Education Campaign to Increase Awareness of Cancer Signs and Symptoms in People in Regional Western Australians.

    Science.gov (United States)

    Croager, Emma Jane; Gray, Victoria; Pratt, Iain Stephen; Slevin, Terry; Pettigrew, Simone; Holman, C D'arcy; Bulsara, Max; Emery, Jon

    2018-01-01

    Cancer outcomes for people living in rural and remote areas are worse than for those living in urban areas. Although access to and quality of cancer treatment are important determinants of outcomes, delayed presentation has been observed in rural patients. Formative research with people from rural Western Australia (WA) led to the Find Cancer Early campaign. Find Cancer Early was delivered in three regions of WA, with two other regions acting as controls. Staff delivered the campaign using a community engagement approach, including promotion in local media. Television communications were not used to minimize contamination in the control regions. The campaign evaluation was undertaken at 20 months via a computer-assisted telephone interview (CATI) survey comparing campaign and control regions. The primary outcome variable was knowledge of cancer signs and symptoms. Recognition and recall of Find Cancer Early and symptom knowledge were higher in the campaign regions. More than a quarter of those who were aware of the campaign reported seeing the GP as a result of their exposure. Despite limited use of mass media, Find Cancer Early successfully improved knowledge of cancer symptoms and possibly led to changes in behavior. Social marketing campaigns using community development can raise awareness and knowledge of a health issue in the absence of television advertising.

  9. Whole grains and health: attitudes to whole grains against a prevailing background of increased marketing and promotion.

    Science.gov (United States)

    McMackin, Elaine; Dean, Moira; Woodside, Jayne V; McKinley, Michelle C

    2013-04-01

    To explore current awareness and perceptions of whole grain foods and perceived barriers and facilitators of whole grain consumption. Focus groups were conducted to investigate consumer attitudes to whole grains. Discussions were transcribed verbatim and analysed thematically. Discussions were held throughout Northern Ireland with adults who were at least partly responsible for food shopping. Seven focus groups were held (n 43; thirty-three females, ten males). All participants were aware of the term 'whole grain' and had a basic level of awareness of their health benefits. Prominent barriers and facilitators of whole grain intake were related to perceptions of the sensory properties (most dominant factor) of whole grains; knowledge of how to locate, identify and use whole grains; and awareness of the health benefits, perceived cost and family influences. Parents of young children appeared to be altruistically motivated with many stating they wanted to ensure their children consumed whole grains in order to establish good eating habits. Participants were generally aware of the term 'whole grain'; however, even against a background of increased availability and promotion of whole grain foods, many key barriers to whole grain consumption were still evident. Alongside general education efforts, opportunities and challenges exist for the food industry to develop novel, but affordable, food products that are able to deliver whole grains in a wide variety of forms, including whole grains 'in disguise' for those who are most resistant to change.

  10. Future Warming Increases Global Maize Yield Variability with Implications for Food Markets

    Science.gov (United States)

    Tigchelaar, M.; Battisti, D. S.; Naylor, R. L.; Ray, D. K.

    2017-12-01

    If current trends in population growth and dietary shifts continue, the world will need to produce about 70% more food by 2050, while earth's climate is rapidly changing. Rising temperatures in particular are projected to negatively impact agricultural production, as the world's staple crops perform poorly in extreme heat. Theoretical models suggest that as temperatures rise above plants' optimal temperature for performance, not only will mean yields decline rapidly, but the variability of yields will increase, even as interannual variations in climate remain unchanged. Here we use global datasets of maize production and climate variability combined with CMIP5 temperature projections to quantify how yield variability will change in major maize producing countries under 2°C and 4°C of global warming. Maize is the world's most produced crop, and is linked to other staple crops through substitution in consumption and production. We find that in warmer climates - absent any breeding gains in heat tolerance - the Coefficient of Variation (CV) of maize yields increases almost everywhere, to values much larger than present-day. This increase in CV is due both to an increase in the standard deviation of yields, and a decrease in mean yields. In locations where crop failures become the norm under high (4°C) warming (mostly in tropical, low-yield environments), the standard deviation of yields ultimately decreases. The probability that in any given year the most productive areas in the top three maize producing countries (United States, China, Brazil) have simultaneous production losses greater than 10% is virtually zero under present-day climate conditions, but increases to 12% under 2°C warming, and 89% under 4°C warming. This has major implications for global food markets and staple crop prices, affecting especially the 2.5 billion people that comprise the world's poor, who already spend the majority of their disposable income on food and are particularly vulnerable

  11. Assessing the effectiveness of knowledge-based interventions in increasing skin cancer awareness, knowledge, and protective behaviors in skin of color populations.

    Science.gov (United States)

    Kailas, Ajay; Botwin, Ariel L; Pritchett, Ellen N; Jackson-Richards, Diane; Lewis, Suzanna; Sadhwani, Divya; Desai, Seemal R; Taylor, Susan C

    2017-10-01

    Skin of color (SOC) populations (ie, blacks, Hispanics, Asians) are at a notably higher risk for mortality from skin cancers such as melanoma than white individuals. In this article, we seek to answer the following question: Do knowledge-based interventions increase skin cancer awareness among SOC patients? Following an extensive literature search, a total of 4 articles were analyzed and discussed in this review.

  12. The Role of Political Action and Media in Increasing Public Awareness of Water Scarcity: Combined Effects on Water Use Behavior

    Science.gov (United States)

    Quesnel, K.; Roby, N.; Gonzales, P.; Ajami, N.

    2016-12-01

    In the midst of California's current drought, authorities have enacted widespread initiatives aimed at coping with water scarcity, for example the first mandatory statewide urban water use reductions in 2015. But to what extent have these measures resulted in decreased water consumption? To answer this question, our research examines the impact of political actions on water use by using media as a proxy. News media outlets have heavily covered the progression of the California drought, and this outreach has played an important role in disseminating information and raising public awareness. To our knowledge, the relationship between political action/media coverage and water use has yet to be examined. In this study, we extract the number of articles related to the term "California Drought" from six widely-read national and statewide newspapers from 2005 to 2015. We study the relationship between media and monthly urban water use at the utility level using multivariate panel regression and principal components analysis to examine how media interacts with other modes of influence such as climate, price, and the state of the economy and how populations of different socio-demographics are affected by media outreach. We also use daily household-level water use readings from recently installed Automated Meter Infrastructure (AMI) in one utility to examine the relationship on a finer spatiotemporal scale. Using a policy timeline, Google search rates, and newspaper article trends confirms the relationship between political actions, public awareness, and media outreach. Preliminary modeling indicates that media plays a significant role in altering water use patterns for residential customers and in utilities with specific local characteristics.

  13. CRM DEVELOPMENT IN HOSPITALITY COMPANIES FOR THE PURPOSE OF INCREASING THE COMPETITIVENESS IN THE TOURIST MARKET

    Directory of Open Access Journals (Sweden)

    Slobodan Ivanovic

    2011-06-01

    Full Text Available CRM as a trend in business and business philosophy consists of a series of complex and diverse business resources such as: modern technological resources, information resources, human resources and all other procedural resources which serve to improve services to end user and customer.Tourism as a service industry which business is based on selling services, has found great benefits and advantages in using CRM. Different kinds of CRM applications and systems have become extremely popular in all sectors. Thus, in the tourism sector, CRM has become one of the most important strategy in attracting and increasing tourist arrivals, in filling the tourist facilities and in satisfying the needs of guests.The main goals of CRM are to attract tourists, to meet a maximum of tourists (a new guarantee of return and achieve the most efficient promotion, increase the number of tourists and achieve customer loyalty. It enables more efficient marketing and sales and it improves the overall tourism industry and services aimed at tourists and their preferences. Implementation of CRM systems is very demanding and requires commitment at all levels of the company. Very big problem is the integration of CRM systems with existing information systems in the enterprise. It is often impossible to implement without the use of qualified personnel and software that has the task of bridging the gulf between the CRM and existing information systems to create an integrated system. It is desirable that the companies have been devoting increased funding for implementation of new technologies and that systems, in a short period of time, can realize a return on investment and greatly improve the business performance of enterprises. CRM gives the expected results only if it is fully integrated strategically and operationally in the business and in the information system of tourist enterprise. The fact is that this process and business philosophy will become important in the future

  14. Effective managed care marketing strategies for evolving markets.

    Science.gov (United States)

    Conlon, M K

    1997-11-01

    In a world of increased competition and changing consumer expectations, one of the keys to a fiscally sound health plan is having a dynamic marketing strategy that takes into account the shifting attitudes of consumers as managed care markets mature. The primary goal of any health plan marketing strategy should be the acquisition and retention of members. Providing cost-efficient and convenient service for enrollees, offering low or no deductibles, having convenient office locations, and minimizing paper-work are important elements of such a marketing strategy. Factors such as brand awareness and the perceived image of a health plan also are important considerations in acquiring and retaining market share. The relative importance of these consumer satisfaction criteria change as a managed care market evolves and matures. Financial and marketing managers, thus, should ascertain their market's stage of development and respond with appropriate marketing strategies.

  15. Can marketing increase the legitimacy and acceptance of nuclear waste management?

    International Nuclear Information System (INIS)

    Kurki, Osmo

    1999-01-01

    Full text: In Finland the most important decision concerning the nuclear waste management is a decision in principle. The decision in principle of the Council of State is needed for the final disposal of nuclear waste. Decision is made by the Finnish Government and then approved or rejected by the Finnish Parliament. According to Posiva's plan we are going to apply for the decision this spring. If we succeed, a site for the final disposal will be chosen and all investigations concentrated to the selected area. For now we have four candidate areas. The decision will be political - it is a fact. To be able to get the decision in principle approved requires that at least half of the 200 representatives of the parliament vote yes. To get acceptance both in national and municipal levels is an exceptionally hard task. AR possible communication and marketing mixes are needed in order to reach the goal. During Posiva's brief history three national marketing campaigns have been made. The results have been encouraging. Swedish nuclear transport vessel M/S Sigyn has played an essential part in an our national marketing campaigns. An exhibition onboard has visited several harbours in Finland. This year Posiva's marketing event was divided in three parts - Advertising campaign, - Sigyn's visit to Helsinki, the capital city of Finland, - Expert seminars. All parts were linked to each other. We launched the campaign three weeks before Sigyn's visit. Main message was: 'Not everyone has to be highly precise with their facts. We must.' The main goal of the advertisements published in national magazines and newspapers was to increase the publicity of Posiva and the Finnish solution for the nuclear waste management. At the same time we hoped to create public debate and open discussion, which is always needed in a democratic society before important national decisions. We also used movie advertising. A humoristic approach, which is always a demanding genre, was chosen. The results of

  16. Social Marketing Interventions Aiming to Increase Physical Activity among Adults: A Systematic Review

    Science.gov (United States)

    Kubacki, Krzysztof; Ronti, Rimante; Lahtinen, Ville; Pang, Bo; Rundle-Thiele, Sharyn

    2017-01-01

    Purpose: A significant proportion of the world's adult population is insufficiently active. One approach used to overcome barriers and facilitate participation in physical activity is social marketing. The purpose of this paper are twofold: first, this review seeks to provide a contemporary review of social marketing's effectiveness in changing…

  17. Digging deeper: How do different types of organic consumers influence the increasing organic market share?

    DEFF Research Database (Denmark)

    Andersen, Laura Mørch; Lund, Thomas Bøker

    2014-01-01

    Purpose – This article aims to investigate how sub-markets with different degrees of maturity develop during a period of general organic growth, and how different consumer segments behave on these sub-markets. Design/methodology/approach – This paper uses actual purchasing behaviour of six consumer...... segments with different attitudes towards food in general, and organic production and products in particular. The data is from the Danish market for organic foods, which is one of the most mature markets in the world. Findings – The segmentation splits consumers into a positive and a non-positive half......, each half consisting of three different segments. The estimations show that the development in general organic consumption varies between segments, and that their behaviour varies between sub-markets. The positive half of the population has driven the overall growth in organic budget share...

  18. Increased labor market participation can't do the job of mastering Germany's demographic change in the future

    OpenAIRE

    Brenke, Karl; Clemens, Marius

    2017-01-01

    In the last decade the available labor force has expanded in Germany-despite the decline in the working-age population. The reason: labor market participation has increased, for women in particular and older people in general. Also noticeable was a rise in qualification level because well-educated people have a particularly high propensity to participate in the labor market. Most recently, Germany's potential labor force has grown as a consequence of many factors, including migration-from oth...

  19. Awareness tool for safe and responsible driving (OSCAR): a potential educational intervention for increasing interest, openness and knowledge about the abilities required and compensatory strategies among older drivers.

    Science.gov (United States)

    Levasseur, Mélanie; Audet, Thérèse; Gélinas, Isabelle; Bédard, Michel; Langlais, Marie-Ève; Therrien, France-Hélène; Renaud, Judith; Coallier, Jean-Claude; D'Amours, Monia

    2015-01-01

    This pilot study aimed to verify the impact of the awareness tool for safe and responsible driving (OSCAR) on older adults' (1) interest, openness, and knowledge about the abilities and compensatory strategies required for safe driving; (2) awareness of changes that have occurred in their own driving abilities; and (3) actual utilization of compensatory strategies. A preexperimental design, including a pretest (T0) and posttest (T1) 8 to 10 weeks after exposure to the intervention, was used with 48 drivers aged between 67 and 84. The participants had a valid driving license and drove at least once a week. Overall, the results demonstrate that OSCAR increased interest, openness, and knowledge about the abilities and compensatory strategies of older drivers (P driving, OSCAR also improved awareness of the changes that could negatively impact safe driving and enhanced utilization of compensatory strategies. While promoting safe driving and the prevention of crashes and injuries, this intervention could ultimately help older adults maintain or increase their transportation mobility. More studies are needed to further evaluate OSCAR and identify ways to improve its effectiveness.

  20. THE APPLICATION OF KENDURI SKO LOCAL CULTURE AS LEARNING RESOURCES TO INCREASE HISTORY AWARENESS OF STUDENTS (CLASSROOM ACTION RESEARCH IN CLASS SOCIAL X, PUBLIC HIGH SCHOOL 2 KERINCI

    Directory of Open Access Journals (Sweden)

    Salvetri Salvetri

    2017-12-01

    Full Text Available This study aims to overcome the lack of students’ history awareness through the application of local culture of Kenduri Sko as a learning resource. The research was conducted in class X IS 3 SMA Negeri 2 Kerinci. The method used is Classroom Action Research. The results showed that: (1 teachers have implemented learning in accordance with the design of learning; (2 learning history using local culture of Kenduri Sko as a learning resource has succeeded in increasing the awareness of learners' history that is knowledge and understanding of learners about cultural change, interest in history study, pride of local culture; (3 constraints faced by partner teachers is to measure the attitudes and behaviors of learners.

  1. A traffic light food labeling intervention increases consumer awareness of health and healthy choices at the point-of-purchase.

    Science.gov (United States)

    Sonnenberg, Lillian; Gelsomin, Emily; Levy, Douglas E; Riis, Jason; Barraclough, Susan; Thorndike, Anne N

    2013-10-01

    We surveyed customers in a hospital cafeteria in Boston, Massachusetts before and after implementation of traffic light food labeling to determine the effect of labels on customers' awareness and purchase of healthy foods. Cafeteria items were identified as red (unhealthy), yellow (less healthy), or green (healthy). Customers were interviewed before (N=166) and after (N=223) labeling was implemented. Each respondent was linked to cash register data to determine the proportion of red, yellow, and green items purchased. Data were collected from February-April 2010. We compared responses to survey questions and mean proportion of red, yellow, and green items per transaction between customers interviewed during baseline and customers interviewed during the intervention. Survey response rate was 60%. Comparing responses during labeling intervention to baseline, more respondents identified health/nutrition as an important factor in their purchase (61% vs. 46%, p=0.004) and reported looking at nutrition information (33% vs. 15%, ppurchases were more likely to purchase healthier items than respondents who did not notice labels (ppoint-of-purchase. © 2013.

  2. Development and testing of bio-inspired microelectromechanical pressure sensor arrays for increased situational awareness for marine vehicles

    International Nuclear Information System (INIS)

    Dusek, J; Triantafyllou, M S; Kottapalli, A G P; Asadnia, M; Miao, J; Woo, M E; Lang, J H

    2013-01-01

    The lateral line found on most species of fish is a sensory organ without analog in humans. Using sensory feedback from the lateral line, fish are able to track prey, school, avoid obstacles, and detect vortical flow structures. Composed of both a superficial component, and a component contained within canals beneath the fish’s skin, the lateral line acts in a similar fashion to an array of differential pressure sensors. In an effort to enhance the situational and environmental awareness of marine vehicles, lateral-line-inspired pressure sensor arrays were developed to mimic the enhanced sensory capabilities observed in fish. Three flexible and waterproof pressure sensor arrays were fabricated for use as a surface-mounted ‘smart skin’ on marine vehicles. Two of the sensor arrays were based around the use of commercially available piezoresistive sensor dies, with innovative packaging schemes to allow for flexibility and underwater operation. The sensor arrays employed liquid crystal polymer and flexible printed circuit board substrates with metallic circuits and silicone encapsulation. The third sensor array employed a novel nanocomposite material set that allowed for the fabrication of a completely flexible sensor array. All three sensors were surface mounted on the curved hull of an autonomous kayak vehicle, and tested in both pool and reservoir environments. Results demonstrated that all three sensors were operational while deployed on the autonomous vehicle, and provided an accurate means for monitoring the vehicle dynamics. (paper)

  3. A pharmacy asthma service achieves a change in patient responses from increased awareness to taking responsibility for their asthma.

    Science.gov (United States)

    Naik-Panvelkar, Pradnya; Saini, Bandana; LeMay, Kate S; Emmerton, Lynne M; Stewart, Kay; Burton, Deborah L; Bosnic-Anticevich, Sinthia Z; Krass, Ines; Smith, Lorraine D; Armour, Carol L

    2015-06-01

    If novel health services are to be implemented and sustained in practice, the perceptions and views of patients form a critical part of their evaluation. The aims of this study were to explore patient's perceptions and experiences with a pharmacy asthma service and to investigate if there was a change over time. Interviews and focus groups were conducted with patients participating in the asthma service at three time points. Data were transcribed verbatim and thematically analyzed using a framework approach. The service led to an enhanced awareness and understanding of asthma, changes in participants' beliefs and attitudes towards asthma management, changes in asthma-related health behaviours and improved self-efficacy. Participants were very positive about the service and the role of the pharmacist in asthma management. There was a shift in participant perceptions and views, from being at an abstract level in those who had completed just one visit of the service to a more experiential level in those who had experienced the entire comprehensive asthma service. A sustained experience/multiple visits in a service may lead to more concrete changes in patient perceptions of severity, beliefs, health behaviours and enhanced self-efficacy and control. The study highlights a need for such asthma services in the community. © 2014 Royal Pharmaceutical Society.

  4. Increasing awareness with recognition of pulsatile tinnitus for nurse practitioners in the primary care setting: A case study.

    Science.gov (United States)

    Vecchiarelli, Kelly; Amar, Arun Paul; Emanuele, Donna

    2017-09-01

    Pulsatile tinnitus is a whooshing sound heard synchronous with the heartbeat. It is an uncommon symptom affecting fewer than 10% of patients with tinnitus. It often goes unrecognized in the primary care setting. Failure to recognize this symptom can result in a missed or delayed diagnosis of a potentially life-threatening condition known as a dural arteriovenous fistula. The purpose of this case study is to provide a structured approach to the identification of pulsatile tinnitus and provide management recommendations. A case study and review of pertinent literature. Pulsatile tinnitus usually has a vascular treatable cause. A comprehensive history and physical examination will alert the nurse practitioner (NP) when pulsatile tinnitus is present. Auscultation in specific areas of the head can detect audible or objective pulsatile tinnitus. Pulsatile tinnitus that is audible to the examiner is an urgent medical condition requiring immediate consultation and referral. Knowledge of pulsatile tinnitus and awareness of this often treatable condition directs the NP to perform a detailed assessment when patients present with tinnitus, directs appropriate referral for care and treatment, and can reduce the risk of delayed or missed diagnosis. ©2017 American Association of Nurse Practitioners.

  5. Adolescent Cancer Education (ACE) to increase adolescent and parent cancer awareness and communication: study protocol for a cluster randomised controlled trial.

    Science.gov (United States)

    Kyle, Richard G; Macmillan, Iona; Rauchhaus, Petra; O'Carroll, Ronan; Neal, Richard D; Forbat, Liz; Haw, Sally; Hubbard, Gill

    2013-09-08

    Raising cancer awareness among adolescents has potential to increase their knowledge and confidence in identifying cancer symptoms and seeking timely medical help in adolescence and adulthood. Detecting cancer at an early stage is important because it reduces the risk of dying of some cancers and thereby contributes to improved cancer survival. Adolescents may also play an important role in increasing cancer communication within families. However, there are no randomised controlled trials (RCT) of the effectiveness of school-based educational interventions to increase adolescents' cancer awareness, and little is known about the role of adolescents in the upward diffusion of cancer knowledge to parents/carers. The aim of this study is to determine the effectiveness of a school-based educational intervention to raise adolescent and parent cancer awareness and adolescent-parent cancer communication. The Adolescent Cancer Education (ACE) study is a school-based, cluster RCT. Twenty secondary schools in the area covered by Glasgow City Council will be recruited. Special schools for adolescents whose additional needs cannot be met in mainstream education are excluded. Schools are randomised to receive a presentation delivered by a Teenage Cancer Trust educator in Autumn 2013 (intervention group) or Spring 2014 following completion of six-month follow-up measures (control group). Participants will be students recruited at the end of their first year of secondary education (S1) (age 12 to 13 years) and one parent/carer for each student, of the student's choice. The primary outcome is recognition of cancer symptoms two weeks post-intervention. Secondary outcomes are parents' cancer awareness and adolescent-parent cancer communication. Outcomes will be assessed at baseline (when adolescents are in the final term of S1), two-week, and six-month follow-up (when adolescents are in S2, age 13 to 14 years). Differences in outcomes between trial arms will be tested using

  6. High-school software development project helps increasing students' awareness of geo-hydrological hazards and their risks

    Science.gov (United States)

    Marchesini, Ivan; Rossi, Mauro; Balducci, Vinicio; Salvati, Paola; Guzzetti, Fausto; Bianchini, Andrea; Grzeleswki, Emanuell; Canonico, Andrea; Coccia, Rita; Fiorucci, Gianni Mario; Gobbi, Francesca; Ciuchetti, Monica

    2015-04-01

    In Italy, inundation and landslides are widespread phenomena that impact the population and cause significant economic damage to private and public properties. The perception of the risk posed by these natural geo-hydrological hazards varies geographically and in time. The variation in the perception of the risks has negative consequences on risk management, and limits the adoption of effective risk reduction strategies. We maintain that targeted education can foster the understanding of geo-hydrological hazards, improving their perception and the awareness of the associated risk. Collaboration of a research center experienced in geo-hydrological hazards and risks (CNR IRPI, Perugia) and a high school (ITIS Alessandro Volta, Perugia) has resulted in the design and execution of a project aimed at improving the perception of geo-hydrological risks in high school students and teachers through software development. In the two-year project, students, high school teachers and research scientists have jointly developed software broadly related to landslide and flood hazards. User requirements and system specifications were decided to facilitate the distribution and use of the software among students and their peers. This allowed a wider distribution of the project results. We discuss two prototype software developed by the high school students, including an application of augmented reality for improved dissemination of information of landslides and floods with human consequences in Italy, and a crowd science application to allow students (and others, including their families and friends) to collect information on landslide and flood occurrence exploiting modern mobile devices. This information can prove important e.g., for the validation of landslide forecasting models.

  7. Can Social Media Content Increase Financial Market Returns? Survey Results from Poland

    Directory of Open Access Journals (Sweden)

    Cwynar Andrzej

    2017-05-01

    Full Text Available Background and Purpose: In recent years classic financial market theory based on decision makers’ rationality has been challenged by repeated anomalies that became a ‘new normal’. As a result, what we witness today is a considerable turn to behavioral concepts that can shed a new light on choices made by market participants. The astonishing development of social media accelerated scientific validation of such concepts, since the media opened new and capacious ‘laboratory space’ for testing behavioral hypotheses. The main purpose of the article is to examine whether financial market professionals believe that social media content can be useful in achieving additional financial market returns and to investigate the factors behind this belief.

  8. How to increase and attract more tourists into Kenya throught experiental marketing

    OpenAIRE

    Karanja, Faith Ngina

    2015-01-01

    This marketing plan project is a culmination of extensive strategies with the use of experiential marketing to address issues confronting the Kenyan tourism industry in order to have a sustainable tourism sector. Following the terrorist attack carried out by Islamist militants’ belonging to al-Shabaab terrorist organization on Nairobi’s Westgate shopping mall in September 2013, tourist forecast has gone down sharply with an average of 20% fall in tourists’ arrivals which is lik...

  9. CHINA – THE RISING DRAGON IN E-COMMERCE : What Foreign Companies Should be Aware of When Entering the Chinese Online Shopping Market

    OpenAIRE

    Hackstetter, Tatjana

    2013-01-01

    China is expected to become the world’s largest e-commerce market by 2015. In the next few years, the Chinese online business market is forecasted to surpass the US market in terms of online shoppers and spending power. At this juncture, particularly local online companies reap the benefits from China’s growing online market. However, the burgeoning market also represents a tempting investment opportunity for foreign companies. Firms that plan to tap into the Chinese online shopping market ha...

  10. Millennials brand awareness

    OpenAIRE

    Capelo, Inês Ribeiro dos Santos

    2014-01-01

    The present work aims at identifying Portuguese Millennials’ characteristics and uses them to create guidelines brands should use when it comes to successfully engaging with this generation in Portugal. A literature review about Millennials and Brand Awareness has been conducted so a research model could be created. The new 3 Cs of Millennials Brand Awareness model identify Content & Creativity, Customer Engagement and Cause-Related Marketing as central pillars brands should considerer when t...

  11. The Improvement of HR-management as a Factor of Increasing of Companies’ Competitiveness in the Labour Market

    Directory of Open Access Journals (Sweden)

    Buyar Kateryna

    2015-09-01

    Full Text Available In my article were researched market economy mechanisms for increasing the competitiveness of companies in the labour market. The paper target was to prove the need to use economic and administrative mechanisms to improve a level of competitiveness of the company in the labour market. Such researches become more important today, because after my empirical analyse of literature I can only conclude that not a lot of researchers studied in this field of science and the most theories suggest that only employees must be competitive on the labour market. But as a result of my research I can deny this one-sided view and can confirm that nowadays not just employees, but also employers compete with each other in the labour market. So, successful organizations must pay big attention to the processes of HR-management, which must be improved. But not enough attention is paid to the system of management and its impact on workers. It is important to form close links between existing system management with inherent for company effective economic management mechanisms in the companies with the level of competitiveness of the company in the labour market. So the results of my research showed that companies must develop economic and administrative mechanisms to improve their competitiveness in the labour market. These mechanisms are a set of applied styles and methods of management that have a direct impact on the loyalty of workers and consequently, enhance its competitiveness both inside the company and in external labour markets. So I can conclude that the paper target was achieved.

  12. [Social marketers' lack of success in using CSM discipline to harness commercial resources and increase contraceptive prevalence].

    Science.gov (United States)

    Davies, J

    1984-01-01

    Social marketers have certainly shown that the CSM discipline can quickly and cost-effectively harness commercial resources to increase contraceptive prevalence. But why hasn't the social marketing idea caught on in more countries? According to Social Marketing Forum, only a tiny number of countries have active programs after more than a decade of effort. The most likely reason for this lack of success is doubt and fear on the part of both developing countries' officials and donor agencies about allowing marketing enthusiasts--with our very noticeable advertising methods--to join the family planning fight. And what has our answer been? Usually, a head-on retort such as, "But look at all the condoms we've sold]" And that gets us nowhere, because the successful peddling of 1 not-so-impressive method doesn't begin to balance the fears of a possible backlash that brash condom promotions could bring down on official heads. The lesson we should be learning is that social marketers possess to narrow an outlook and promote a small range of products that don't enthuse decisionmakers. Hence, we are often perceived as condom salesmen--and not much more. What should we be doing? We should be selling the idea of using private sector experience to assist national development. That means social development, particularly improved health, family planning and women's education. These 3 activities have proven effective in reducing fertility and would add up to a marketing opportunity--a longterm challenge that should enthuse dicisionmakers, private sector entrepreneurs and donor agencies alike. Further, our model--the commercial sector--is renowned for branching out and secceeding in a broad range of endeavors. As an example, Procter and Gamble uses separate divisions to market different products. Initiatives already exist in many countries to harness the private sector as a development tool. Social marketers should be leading the initiative--and benefitting from it, too. full text

  13. Increasing safer sexual behavior among Lao kathoy through an integrated social marketing approach

    Science.gov (United States)

    2011-01-01

    Background Although HIV prevalence has remained low in Laos thus far, there is reason to be concerned that Lao male-to-female (MtF) transgender persons (kathoy) and their partners may facilitate the spread of HIV. Little is known about how to most effectively reach kathoy with HIV prevention programming. This paper evaluates an intervention with Lao kathoy with the objective of increasing safe sex with regular and casual partners. Methods Quantitative surveys were administered in November 2004 (n = 288) and June 2006 (n = 415) using time location sampling at venues where kathoy were known to congregate. Respondents were aged 15-35 and from three urban centers in Laos. UNIANOVA tests were used to compare baseline and follow-up survey data and to evaluate the impact of PSI's kathoy-specific interventions on items that changed significantly over time. Results Exposure to the intervention was associated with higher levels of condom use at last anal sex with casual partners and greater use of water-based lubricant. Exposure was also linked to improved perceptions of product availability for condoms and water-based lubricant. Knowledge about the importance of consistent condom use improved over time as well as the need to use condoms with regular partners. Some HIV knowledge decreased over time and the intention to use condoms with casual partners when water-based lubricant is available also declined. Conclusions Study results demonstrate the feasibility of reaching kathoy with an integrated social marketing approach; combining product promotion, peer education, and other types of interpersonal communication. The approach was successful at increasing condom use with casual partners and water-based lubricant use, but the importance of using condoms along with water-based lubricant must be emphasized and modified strategies are required for improving condom use with boyfriends. Future messages should emphasize consistent condom use with all types of partners as well as

  14. Increasing safer sexual behavior among Lao kathoy through an integrated social marketing approach.

    Science.gov (United States)

    Longfield, Kim; Panyanouvong, Xouchai; Chen, Judy; Kays, Megan B

    2011-11-16

    Although HIV prevalence has remained low in Laos thus far, there is reason to be concerned that Lao male-to-female (MtF) transgender persons (kathoy) and their partners may facilitate the spread of HIV. Little is known about how to most effectively reach kathoy with HIV prevention programming. This paper evaluates an intervention with Lao kathoy with the objective of increasing safe sex with regular and casual partners. Quantitative surveys were administered in November 2004 (n = 288) and June 2006 (n = 415) using time location sampling at venues where kathoy were known to congregate. Respondents were aged 15-35 and from three urban centers in Laos. UNIANOVA tests were used to compare baseline and follow-up survey data and to evaluate the impact of PSI's kathoy-specific interventions on items that changed significantly over time. Exposure to the intervention was associated with higher levels of condom use at last anal sex with casual partners and greater use of water-based lubricant. Exposure was also linked to improved perceptions of product availability for condoms and water-based lubricant. Knowledge about the importance of consistent condom use improved over time as well as the need to use condoms with regular partners. Some HIV knowledge decreased over time and the intention to use condoms with casual partners when water-based lubricant is available also declined. Study results demonstrate the feasibility of reaching kathoy with an integrated social marketing approach; combining product promotion, peer education, and other types of interpersonal communication. The approach was successful at increasing condom use with casual partners and water-based lubricant use, but the importance of using condoms along with water-based lubricant must be emphasized and modified strategies are required for improving condom use with boyfriends. Future messages should emphasize consistent condom use with all types of partners as well as improve knowledge and correct

  15. Increasing safer sexual behavior among Lao kathoy through an integrated social marketing approach

    Directory of Open Access Journals (Sweden)

    Longfield Kim

    2011-11-01

    Full Text Available Abstract Background Although HIV prevalence has remained low in Laos thus far, there is reason to be concerned that Lao male-to-female (MtF transgender persons (kathoy and their partners may facilitate the spread of HIV. Little is known about how to most effectively reach kathoy with HIV prevention programming. This paper evaluates an intervention with Lao kathoy with the objective of increasing safe sex with regular and casual partners. Methods Quantitative surveys were administered in November 2004 (n = 288 and June 2006 (n = 415 using time location sampling at venues where kathoy were known to congregate. Respondents were aged 15-35 and from three urban centers in Laos. UNIANOVA tests were used to compare baseline and follow-up survey data and to evaluate the impact of PSI's kathoy-specific interventions on items that changed significantly over time. Results Exposure to the intervention was associated with higher levels of condom use at last anal sex with casual partners and greater use of water-based lubricant. Exposure was also linked to improved perceptions of product availability for condoms and water-based lubricant. Knowledge about the importance of consistent condom use improved over time as well as the need to use condoms with regular partners. Some HIV knowledge decreased over time and the intention to use condoms with casual partners when water-based lubricant is available also declined. Conclusions Study results demonstrate the feasibility of reaching kathoy with an integrated social marketing approach; combining product promotion, peer education, and other types of interpersonal communication. The approach was successful at increasing condom use with casual partners and water-based lubricant use, but the importance of using condoms along with water-based lubricant must be emphasized and modified strategies are required for improving condom use with boyfriends. Future messages should emphasize consistent condom use with all types

  16. An opportunity for HMOs to use marketing to increase enrollee satisfaction.

    Science.gov (United States)

    Dwore, R B; Murray, B P; Parsons, R P; Gustafson, G

    2001-01-01

    To identify the combination of marketing components (i.e., service, price, access, and promotion) of commercial health maintenance organizations (HMOs) that are related to overall enrollee satisfaction. The researchers focus on factors that commercial HMOs control directly--specifically, health care organization and financing. Descriptive (mail order). This study uses national data provided by a major health benefits consulting firm, which collected data from a 1997 calendar year mail survey of HMO administrators. The administrators responded to an extensive survey, which tapped selected HMO marketing-mix components and the percentage of surveyed members who indicated satisfaction with their HMOs. To test hypotheses, researchers treated marketing-mix components as independent variables and enrollee satisfaction as the dependent variable. This study found statistically significant relationships between overall satisfaction and HMO providers' quality; access, particularly to specialists and out-of-network providers; waiting times for physician services; customer service; and disease prevention/health promotion programs. The researchers did not find significant relationships between overall satisfaction and accreditation by the National Committee for Quality Assurance (NCQA), the presence of physician gatekeepers, numbers of providers, or financial indicators. The relationship between overall satisfaction and utilization was mixed. This study's findings are largely consistent with the literature, consumer- and professional-group position papers, and the President's Advisory Commission on Consumer Protection and Quality in the Health Care Industry. HMOs can use marketing as a way to address problems and pursue opportunities identified by enrollees. As these findings demonstrate, certain features of HMO design are more appealing to patients. By focusing on these preferences, HMOs can adopt a responsive market orientation that gives rise to more effective marketing mixes

  17. Increasing Awareness of Practice through Interaction across Communities: The Lived Experiences of a Mathematician and Mathematics Teacher Educator

    Science.gov (United States)

    Bleiler, Sarah K.

    2015-01-01

    Collaborations between mathematicians and mathematics teacher educators are increasingly being expected, and realized, within the context of mathematics teacher education. Most research related to collaborative efforts between members of the mathematics and mathematics education communities has focused on the products, rather than the process of…

  18. Micropolitics, Leadership and All That...The Need To Increase the Micropolitical Awareness and Skills of School Leaders.

    Science.gov (United States)

    West, Mel

    1999-01-01

    Explores the influence of micropolitical factors on school organization and management, drawing on Ball's idea regarding the inevitability of micropolitics in school settings. Using Edgar Schein's small-group perspective, shows how micropolitical analyses of school cultures and teacher behavior can be used to increase school leaders'…

  19. Do auctions and forced divestitures increase competition? Evidence for retail gasoline markets

    NARCIS (Netherlands)

    Soetevent, A.R.; Haan, M.A.; Heijnen, P.

    2008-01-01

    Where markets are insufficiently competitive, governments can intervene by auctioning licenses to operate or by forcing divestitures. The Dutch government has done exactly that, organizing auctions to redistribute tenancy rights for highway gasoline stations and forcing the divestiture of outlets of

  20. Dogs Are Talking: San Francisco's social marketing campaign to increase syphilis screening.

    Science.gov (United States)

    Stephens, Sally C; Bernstein, Kyle T; McCright, Jacqueline E; Klausner, Jeffrey D

    2010-03-01

    To promote regular syphilis testing among men who have sex with men in San Francisco, a social marketing campaign, Dogs Are Talking, was created. An evaluation of the campaign found no difference in syphilis testing among men who recalled the campaign and those that did not. A significant difference was seen among HIV-infected men.

  1. Targeting, Segmenting and Positioning the Market for College Students to Increase Customer Satisfaction and Overall Performance

    Science.gov (United States)

    Wright, Robert E.

    2008-01-01

    Numerous studies have explored the relationship between marketing efforts and firm financial performance. Studies have looked at potential lifetime value of customers, to demonstrate the value of keeping customers. Various other studies have looked at the relationship between customer satisfaction and firm performance. However, few studies have…

  2. Where there's a will: can highlighting future youth-targeted marketing increase support for soda taxes?

    Science.gov (United States)

    Roh, Sungjong; Schuldt, Jonathon P

    2014-12-01

    Amid concern about high rates of obesity and related diseases, the marketing of nutritionally poor foods to young people by the food industry has come under heavy criticism by public health advocates, who cite decades of youth-targeted marketing in arguing for reforms. In light of recent evidence that the same event evokes stronger emotional reactions when it occurs in the future versus the past, highlighting youth-targeted marketing that has yet to occur may evoke stronger reactions to such practices, and perhaps, greater support for related health policy initiatives. In a between-subjects experiment, Web participants (N = 285) read that a major soda company had already launched (past condition) or was planning to launch (future condition) an advertising campaign targeting children. Measures included support for a soda tax and affective responses to the company's actions. Greater support for the soda tax was observed in the future condition than in the past condition. Moreover, participants in the future condition reported heightened negative emotions about the company's actions, which mediated the observed effect on soda tax support. The same action undertaken by the food industry (here, marketing soda to children) may evoke stronger negative emotions and greater support for a health policy initiative when it is framed prospectively rather than retrospectively.

  3. Marketing to Increase Participation in a Web-Based Continuing Medical Education Cultural Competence Curriculum

    Science.gov (United States)

    Estrada, Carlos A.; Krishnamoorthy, Periyakaruppan; Smith, Ann; Staton, Lisa; Korf, Michele J.; Allison, Jeroan J.; Houston, Thomas K.

    2011-01-01

    Introduction: CME providers may be interested in identifying effective marketing strategies to direct users to specific content. Online advertisements for recruiting participants into activities such as clinical trials, public health programs, and continuing medical education (CME) have been effective in some but not all studies. The purpose of…

  4. The Social Marketing Approach: A Way to Increase Reporting and Treatment of Sexual Assault

    Science.gov (United States)

    Boehm, Amnon; Itzhaky, Haya

    2004-01-01

    Objective: Too often communities remain silent in response to cases of sexual assault of children. Members of the community are afraid to report such incidents and victims are reluctant to seek and accept treatment. The purpose of the paper is to examine whether application of a social marketing approach may serve as an effective means for…

  5. Measuring the impact of a public awareness campaign to increase Welfare Power of Attorney registrations in Scotland.

    Science.gov (United States)

    Levin, Kate A; Carson, Jill; Crighton, Emilia

    2017-07-01

    to measure the impact of the 'My Power of Attorney' media campaign on the number of new power of attorney (POA) registrations in Scotland. POA registrations in Scotland processed by the Office of the Public Guardian during January 2010 to June 2015. multilevel Poisson models for POA registrations nested by council and annual quarter were run using Markov chain Monte Carlo methods, adjusting for time, campaign (variable ranging between 0 and 5 dependent on intensity of campaign measured by the number of media platforms received) and offset term mid-year population estimate for those aged 25 years+/65 years+. POA registrations saw a reduction between 2010 and 2011 but overall, increased between 2010 and 2015. POA registrations rose by 33.3% in Glasgow City between 2013 and 2014, when the campaign began, while the rest of Scotland saw a rise of 17.3%. When the data were modelled, Relative Risk (RR) of a POA registration increased with increasing intensity of campaign, so that in an area in receipt of the full campaign was RR = 1.31 (1.28, 1.34) that of an area with no campaign. Between council variation persisted after adjustment for campaign (Variance = 0.041 (0.011)). during the period of the campaign, area-level increases in POA registrations were observed associated with the 'My Power of Attorney' timing and location, in an approximate dose-response relationship with campaign intensity, suggesting that this is likely to be due to the campaign that began in Glasgow City. © The Author 2017. Published by Oxford University Press on behalf of the British Geriatrics Society.All rights reserved. For permissions, please email: journals.permissions@oup.com

  6. Why are WE not more attractive for women?:different perspectives on a collaboration process to increase gender awareness

    OpenAIRE

    Lundkvist, Hans

    2012-01-01

    Access to human resources is a crucial factor in most cases of business and regional development. Due to demographical changes, urbanization and new values among the next generation, the competition to find the right workforce is likely to increase. Reports have stressed that the difficulties for companies to find the right labor can become a hindrance to sustainable business and regional development. Considering the low proportion of women in the field of engineering, only 20 percent, one mu...

  7. Impact of increasing market access on a tropical small-scale fishery

    Science.gov (United States)

    Stevens, Kara; Irwin, Brian J.; Kramer, Daniel; Urquhart, Gerald

    2014-01-01

    Small-scale fisheries have historically been marginalized in management and policy investments, and they often remain under-reported in national economic and fisheries statistics. Even so, small-scale fisheries are not entirely buffered from the impacts of globalization, such as the introduction and expansion of markets. This study measures the long-term impact of market-access on a coastal fishery on Nicaragua׳s remote Atlantic Coast from approximately the time when fishermen had access to stable and predictable local markets until the present, when the region has been transformed by road connection. In the last four years, fisheries trade has expanded as road connection has facilitated export to distant markets. Fishery-independent surveys were used to measure changes in indicators of fish-community status such as length-frequency, mean trophic level, and relative biomass. Species-level changes in relative biomass of common snook Centropomus undecimalis and gafftopsail catfish Bagre marinus were also evaluated since these species are the most economically valuable and likely account for the most fish biomass in the system. Using historical records, reports, current observations and interviews, changes in indicators of fishing intensity and market access over the past 17 years were assessed. From 1994 to 2011, community and species-specific metrics of the lagoon fishery declined significantly across all indicators examined. The potential social and economic outcomes of the decline in the fishery are far-reaching for the region, because this tropical fishery comprises the main source of protein and income for residents of twelve indigenous and Afro-descendent communities.

  8. The bowel cancer awareness campaign 'Be Clear on Cancer': sustained increased pressure on resources and over-accessed by higher social grades with no increase in cancer detected.

    Science.gov (United States)

    Hall, S J; Peacock, J D H; Cochrane, L A; Peacock, O; Tierney, G M; Tou, S I H; Lund, J N

    2016-02-01

    To evaluate the impact of the national 'Be Clear on Cancer' bowel cancer reminder campaign on service and diagnosis at a single UK institution. Secondly, to evaluate the socio-economic background of patients referred before and after the reminder campaign compared with the regional demographic. Suspected cancer 2-week wait patients in the 3 months precampaign, postcampaign and after the reminder campaign were included. Demographics, investigations and diagnosis were recorded. The postcode was used to allocate a National Readership Survey social grade. Three hundred and eighty-three referrals were received in the 3 months precampaign, 550 postcampaign and 470 postreminder campaign. There were significant increases in the monthly referral rates following the campaign (P social grades AB and C1C2 than expected from regional demographics were referred precampaign and after the reminder campaign (P < 0.001 in each case). There were no significant differences between the proportions of patients diagnosed with colorectal cancer in the three study periods (P = 0.710). The 'Be Clear on Cancer' bowel cancer campaign has had a significant sustained impact on resources. It has failed to increase referrals among lower socio-economic grades, leading to an increase in 'worried well' referrals and no change in numbers, or the stage, of colorectal cancers diagnosed. Colorectal Disease © 2015 The Association of Coloproctology of Great Britain and Ireland.

  9. Awareness in cardiac anesthesia.

    LENUS (Irish Health Repository)

    Serfontein, Leon

    2010-02-01

    Cardiac surgery represents a sub-group of patients at significantly increased risk of intraoperative awareness. Relatively few recent publications have targeted the topic of awareness in this group. The aim of this review is to identify areas of awareness research that may equally be extrapolated to cardiac anesthesia in the attempt to increase understanding of the nature and significance of this scenario and how to reduce it.

  10. Fertility awareness online: the efficacy of a fertility education website in increasing knowledge and changing fertility beliefs.

    Science.gov (United States)

    Daniluk, J C; Koert, E

    2015-02-01

    How effective is online education in increasing knowledge of fertility and assisted reproductive technologies (ART), and changing beliefs about the timing of parenthood? Exposure to an online educational intervention resulted in immediate changes in participants' beliefs about the ideal timing of parenthood, and a significant increase in their knowledge of fertility and ART treatments and options; most of these changes were not sustained over time, particularly for men. Research has identified significant gaps in men's and women's knowledge of fertility and ART, contributing to the trend to delay childbearing. Effective educational programs need to be developed, to support informed fertility and child-timing decisions. Pre-post intervention study of 199 currently childless men and women, and a 6-month follow-up of 110 of these participants. One hundred and ninety-nine childless participants between the ages of 18 and 35 were asked to complete 4 beliefs and 22 knowledge questions prior to, and immediately after, reading 10 online posts related to: fertility testing and preservation, fertility history and lifespan, the effects of health and fitness on fertility, and assisted reproduction. Six months later, 110 of the original sample repeated the 26-item survey. Participants' fertility and ART knowledge scores increased significantly immediately after the intervention, as did their confidence in their fertility and ART knowledge. Participants' beliefs about the ideal and latest age a woman or man should consider producing a child decreased. However, 6 months later, participants' beliefs and knowledge levels largely returned to their pre-intervention levels, particularly for the men in the study. The sample size and the recruitment methods may limit the generalizability of these findings. Previous studies have demonstrated the short-term efficacy of online educational approaches to increase fertility knowledge and support informed family planning decisions. Web

  11. Portuguese expatriates' health in Angola and Mozambique-a cross-sectional study: increasing awareness and need for more surveillance.

    Science.gov (United States)

    Fonseca, Ana Glória; Dias, Sara S; Baptista, João Luis; Torgal, Jorge

    2017-07-01

    Increasing numbers of expatriates are working in sub-Saharan Africa. There is little published data on the complex population and this survey aimed at understanding expatriate morbidity by accessing self-reported health problems and malaria preventive practices. A cross-sectional web-based survey was conducted targeting Portuguese expatriates in Angola and Mozambique. Logistic regression analysis explored factors associated with self-reported health problems and psychological symptoms in the previous 3 months. A total sample of 352 adult Portuguese urban civil occupational expatriates was obtained. Median length of expatriation was 3 years. Considering a 3-month timeframe, one in five expatriates reported new health problems and need of medical assistance, 5% were hospitalized and 64% reported general psychological symptoms. Less than 2% of subjects were on malaria chemoprophylaxis. Having chronic health conditions doubled the reporting of new health problems. Increasing length of expatriation was associated with decreasing reporting of general psychological symptoms. Directors and executive managers and expatriates living alone tended to report more general psychological symptoms. Expatriate communities deserve enhanced surveillance for the health issues that affect them. This will improve evidence-based preparation and intervention by public and travel health practitioners. © International Society of Travel Medicine, 2017. Published by Oxford University Press. All rights reserved. For Permissions, please e-mail: journals.permissions@oup.com

  12. Profitable marketing: marketing for non marketing managers. Ceuta Healthcare

    OpenAIRE

    Kilburn, David

    2005-01-01

    This workshop was conducted with 20 Managers from Ceuta Healthcare to raise their awareness of the power of marketing and give them a set of marketing tools to improve the success rate of their business development activities

  13. A Research on the Determination of Consumer Perceptions Related to Guerrilla Marketing Methods: Sample of Izmir Province

    OpenAIRE

    Ebru Onurlubaş

    2017-01-01

    In developing technology and differentiating markets, businesses have resorted the way of increasing their competitiveness by taking advantage of new marketing methods in order to stand out in the market. Within this context, companies have started to use different marketing strategies in order to be more effective in the market and to maintain their presence and awareness in different ways. Guerrilla marketing is an important marketing technique that small and medium-sized businesses are usi...

  14. Strategies and future attempts to reduce stigmatization and increase awareness of mental health problems among young people: a narrative review of educational interventions.

    Science.gov (United States)

    Yamaguchi, Sosei; Mino, Yoshio; Uddin, Shahir

    2011-08-01

    There is a need to reduce stigma and increase awareness in order to prevent social exclusion of people with mental illness and to facilitate the use of mental health services in young people. The purpose of this review was to examine the effects of educational interventions to reduce stigmatization and improve awareness of mental health problems among young people. An electronic search using MEDLINE, PsycINFO and Academic Search Complete was carried out for studies that evaluated the effectiveness of educational interventions. Forty eligible studies were identified. There were three types of educational interventions (Educational condition, Video-based Contact condition and Contact condition). Eighteen of 23 studies reported significant improvements in knowledge, 27 of 34 studies yielded significant changes in attitudes towards people with mental illness. Significant effects in social distance were found in 16 of 20 studies. Two of five studies significantly improved young people's awareness of mental illness. However, six studies reported difficulties in maintaining improved knowledge, attitudes and social distance in young people. Furthermore, the majority of studies did not measure the actual behavioral change. From the comparison of the three types of educational interventions, direct contact with people with mental illness (Contact condition) seems to be key in reducing stigmatization, while the components of Education and Video-based contact conditions are still arguable. Despite the demonstration of the positive effects of each educational intervention, their long-term effects are still unclear. Further research needs to involve measuring actual behavioral change and performing a long-term follow up. © 2011 The Authors. Psychiatry and Clinical Neurosciences © 2011 Japanese Society of Psychiatry and Neurology.

  15. Awareness campaign. Orthopedic Hospital of Oklahoma launches awareness campaign.

    Science.gov (United States)

    2007-01-01

    The Orthopedic Hospital of Oklahoma is a 25-bed inpatient and outpatient center with one focus: Orthopedics. To acquaint people with its services and build brand awareness to drive market share, the hospital launched a print campaign featuring actual patients.

  16. The unavoidable increase in electricity prices in France: should the effects of the European market integration be corrected?

    International Nuclear Information System (INIS)

    Finon, D.; Glachant, J.M.

    2008-01-01

    The competitive reform will unavoidably generate a price increase for French consumers when the regulated price is removed. That increase is due to the competitive hourly rate formation system in the continental market. The system allows existing nuclear equipment of all European producers to generate a rarity income, without this triggering nuclear investment decisions due to political obstacles. The sacrifice of French consumers does not imply later price decreases failing such investments. The benefit sought by the integration of the market for European consumer benefit cannot be achieved. The rarity income from existing equipment only benefits the shareholders of companies holding existing low combustible cost equipment, including the historical French operator. This article details this nuclear rarity income analysis and reviews several compensation approaches to reconcile French consumers with the construction dynamics of a competitive European market. Such re-allotment systems need to be both simple and perceived as a compensation for potential price increase, and not alter drastically the operation of the new markets. (authors)

  17. RESPONSIVENESS OF SPATIAL PRICE VOLATILITY TO INCREASED GOVERNMENT PARTICIPATION IN MAIZE GRAIN AND MAIZE MEAL MARKETING IN ZAMBIA

    OpenAIRE

    Syampaku, E.M; Mafimisebi, Taiwo Ejiola

    2014-01-01

    The study analyzed the responsiveness of maize grain and maize meal spatial price volatilities to increased government participation in maize grain marketing in Zambia using descriptive statistics and vector auto-regression (VAR). This was achieved by comparing spatial price volatility means and spatial price means for the period under increased government participation with respective means for periods under limited government participation. Also, spatial price volatilities were regressed ag...

  18. How to increase reach efficiency and effectiveness of MEO’s digital marketing campaigns?

    OpenAIRE

    Fraga, Miguel

    2016-01-01

    Field lab: Business project This thesis report follows a Work Project (WP) developed at the leading Portuguese telco (MEO) on the topic of performance measurement of digital marketing (DM) display campaigns. The WP ought to solve issues such as lack of coordination, internal misinformation, data fragmentation and lack of return-centricity of MEO’s digital campaigns’ department. In the end, with a key focus on the use of Web Analytics, a concrete process for campaign ROI calculation was dev...

  19. QUALITY COSTS AS THE FACTOR OF COMPETITIVENESS INCREASE AT DOMESTIC AND FOREIGN MARKET

    OpenAIRE

    Lazibat, Tonći; Matić, Božo

    2000-01-01

    The paper discusses the importance of quality costs as the factor of competitiveness at the world market. For this purpose it is given definition of quality costs, their structure and characteristics, and the control system-supervision, as the subsystem of quality system determined by international standards ISO 9000ff. There are also analyzed experiences in monitoring the quality costs in developed countries and countries in transition-transitional countries, with a special retrospect to the...

  20. MODERN MARKETING CONCEPTS AS THE BASIS FOR FORMATION AND INCREASE OF THE ATTRACTIVENESS OF CITIES AND TERRITORIES

    Directory of Open Access Journals (Sweden)

    Iryna Budnikevych

    2017-11-01

    Full Text Available Instruments of formation and increase of attractiveness of the territory within the framework of modern marketing conceptions, the role of marketing complex elements in shaping the attractiveness of the territories are examined, separate economical categories, forming notional instrument of the attractiveness of the territories are specified and proposals concerning the directions of marketing efforts are formulated. Methodology. Theoretical and methodological basis of the research is the work of scientists on marketing problems of the city, theory of I. Budnikevych, identifying the characteristics of territorial marketing (municipal, city marketing within industrial, commodity, sale, classical, social-ethic and partnership conceptions. The authors used the combination of following methods in the process of scientific investigation: method of generalization and scientific abstraction – for concrete definition of notional-categorial apparatus; analytical monographic method – to represent scientific thoughts on the directions of marketing instruments application in the processes of territorial attractiveness management; comparative analysis – to find out the peculiarities of marketing instruments and methods use within the limits of different concepts and at different stages of territorial development. Practical value. It was defined that territorial marketing system allows to expand traditional approaches to the policy of regional and local authority’s attractiveness, supplementing them with modern components and characteristics. Nowadays, the instruments of situational conceptions are still actively applied by homeland and foreign territorial marketing practice, sale conception in particular, which stipulates the direction of territorial authorities’ activity to satisfy territorial needs. The instruments of modern territorial marketing conceptions allow to form and increase the attractiveness of territories for defined target audiences

  1. Policy efforts used to develop awareness aimed at increased students' scientific literacy and career choices in mathematics, science and engineering

    Science.gov (United States)

    Whitfield, Frank Albert

    The lack of an adequate supply of human resources in science and engineering has been well documented. Efforts from a number of agencies, such as the National Science Foundation, have been implemented to alleviate this national problem. However, it is unclear what concerted efforts state agencies are taking to increase the number of African American students' scientific literacy, and career choices in science and engineering. The purpose of this study was to select a talent pool of African American students who are academically able to pursue a career in a math-based major. The selection of this talent pool lead to the recommendation of an encouragement process model to be used by the Tennessee Board of Regents (TBR) system to encourage the selectees of this talent pool to enter math-based programs at TBR universities. An integrated literature review was conducted. This review includes perspectives on national, state, and local educational policy decisions which affect educational purposes, institutional governance and secondary-postsecondary linkages. Existing TBR system data were analyzed and tabulated. This tabulated data along with the recommended model will be offered to the TBR system for possible adoption. The results of these data support the methodological notion that there are an appreciable number of potential TBR system African American students academically able to enter math related majors who, however, may be reluctant to choose a career direction in a math-based career field. Implications of this study and suggestions for further research are discussed. On an applied level, the study might suggest to other states ways in which to deal with similar problems.

  2. Evaluation of educational videos to increase skin cancer risk awareness and sun-safe behaviors among adult Hispanics.

    Science.gov (United States)

    Hernandez, Claudia; Wang, Stephanie; Abraham, Ivy; Angulo, Maria Isabel; Kim, Hajwa; Meza, Joyce R; Munoz, Anastasia; Rodriguez, Lizbeth; Uddin, Sabrina

    2014-09-01

    Although skin cancer is less common in Hispanics, they are at higher risk for presenting with more advanced stage skin cancer. We performed semi-structured interviews with Hispanic women that found high concern for photoaging from sun exposure. Based on these results, we developed two short Spanish-language films. The first emphasized photoaging benefits of sun protection, while the second focused on its benefits for skin cancer prevention. Our hypothesis was that the reduction of photoaging would be a more persuasive argument than skin cancer prevention for the adoption of sunscreen use by Hispanic women. Study participants were recruited from beauty salons located in predominantly Hispanic neighborhoods. Each of the two Spanish-language films was approximately 3 min long. A pre-intervention questionnaire assessed subjects' general knowledge and sunscreen habits, and a second questionnaire administered after viewing both films assessed for improvements in risk perception and inquired about which film was more persuasive. Eighty Hispanics participated ranging in age from 19 to 75. The pre-education survey found that 54 out of 80 believed that fair-skin Hispanics (FS) were at risk for skin cancer, and 44 out of 80 believed that dark-skin Hispanics (DS) were at risk. These numbers increased to 72 (FS) and 69 (DS) after the intervention (p value: <0.0002 FS, <0.0001 DS). Hispanics overwhelmingly selected the video emphasizing the benefits of sun protection for skin cancer prevention as the more persuasive film (74 out of 80). A Spanish-language video has the potential to make an impact in healthy sun-protective behaviors, and information on how to properly apply sunscreen should be included in educational messages.

  3. Increasing Awareness of Gynecologic Cancer Risks and Symptoms among Asian, Native Hawaiian and Pacific Islander Women in the US-Associated Pacific Island Jurisdictions

    Science.gov (United States)

    Novinson, Daniel; Puckett, Mary; Townsend, Julie; Reichhardt, Martina; Tareg, Aileen; Palemar, Jennifer; Wichilib, Ritchie; Stewart, Sherri L

    2017-08-27

    Background: Gynecologic cancers are common among Asian/Native Hawaiian/Pacific Islander (A/NH/PI) women. Prevention is important in United States associated Pacific Island jurisdictions (USAPIJ) because there are limited resources to treat cancer. The objective of this study was to educate A/NH/PI women and providers about evidence-based interventions to prevent and control gynecologic cancers in Yap, one of four major islands comprising the Federated States of Micronesia (FSM). This was done through a partnership between Inside Knowledge: Get The Facts About Gynecologic Cancer national campaign and the Yap comprehensive cancer control program, both funded by the Center for Disease Control and Prevention (CDC). Methods: Inside Knowledge educational materials were obtained from the CDC website and used in facilitated educational sessions. Sessions were planned according to leading health education theories, and were implemented and led by local Yap public health practitioners. Pre- and post-session surveys were used to assess changes in gynecologic cancer awareness, confidence and behavioral intentions related to prevention/early detection for gynecologic cancer. Results: Twenty-nine providers and 326 adult women participated in sessions. All participants demonstrated significant increases in knowledge across all measured domains post-session. Public knowledge that HPV causes cervical, vulvar and vaginal cancer increased from 4.9% pre-session to 51.4% post-session (pgynecologic cancer knowledge pre-session compared to 91.7% post-session. Conclusion: Targeted education about gynecologic cancer symptoms and risk factors can be effective at increasing awareness, behavioral intention, confidence and knowledge. These increases can lead to more widespread prevention of these five cancers. Creative Commons Attribution License

  4. The duty to inform the public about the Rocky Flats plutonium processing plant and impact on public awareness and the real-estate market in the Denver/Boulder area (Colorado, U.S.A.)

    International Nuclear Information System (INIS)

    Stagl, R.

    1986-01-01

    The study deals with the impact of information about technological hazards on the local population's state of knowledge, risk awareness, and attitude towards the Rocky Flats plant, a plutonium processing plant for the fabrication of nuclear missile war-heads, and with the question of whether the 'disclosure' of the hazardous nature of the installation really entailed economic disadvantages for the real-estate market in the area, as was presumed. The results concluded by the author are that two information brochures distributed in 1979 and 1982 did not have an impact on the local population's behaviour but could not win them over to a positive attitude towards the installation. The presumed negative effects on the housing and real-estate market in the area could not be verified. Price structures within and without the 10 mile zone around the Rocky Flat plant developed in response to usual market conditions. (orig./HSCH) [de

  5. Opening of the markets increases the risks of district heating business

    International Nuclear Information System (INIS)

    Silvennoinen, A.

    2001-01-01

    Maintenance of the technical operation conditions of district heating is the main requirement of community to the district heating business. Infrastructure of district heating, including the heat generation and distribution plants, equipment and devices, requires relatively large investments. Total process from fuel purchase to heat delivery does not occur in a closed limited area, but it penetrates the total market area (heat distribution network) and even larger via fuel purchase and transport. E.g. the fuels are combustible and might explode. Oil-spills into the environment may have catastrophic effects. Large leakage of hot district heating water is both environmentally hazardous and forms also a health hazard, and they stop the delivery of district heat. Dominant position on the markets is also followed closely by the authorities. On the other hand competition with other heating forms require efficient operation. The author reviews in the article the basics of risk management, and especially in the district heating business. The risk management process is discussed in the risk analysis and determination of the significance of the risks, the effects of realization of the risks, planning of the measures to be taken to avoid risks, and preparations against the risks

  6. Applying a Total Market Lens: Increased IUD Service Delivery Through Complementary Public- and Private-Sector Interventions in 4 Countries

    Science.gov (United States)

    White, Julia N; Corker, Jamaica

    2016-01-01

    ABSTRACT Increasing access to the intrauterine device (IUD), as part of a comprehensive method mix, is a key strategy for reducing unintended pregnancy and maternal mortality in low-income countries. To expand access to IUDs within the framework of informed choice, Population Services International (PSI) has historically supported increased IUD service delivery through private providers. In applying a total market lens to better understand the family planning market and address major market gaps, PSI identified a lack of high-quality public provision of IUDs. In 2013, PSI started a pilot in 4 countries (Guatemala, Laos, Mali, and Uganda) to grow public-provider IUD service delivery through increased public-sector engagement while maintaining its ongoing focus on private providers. In collaboration with country governments, PSI affiliates carried out family planning market analyses in the 4 pilot countries to identify gaps in IUD service delivery and create sustainable strategies for scaling up IUD services in the public sector. Country-specific interventions to increase service delivery were implemented across all levels of the public health system, including targeted advocacy at the national level to promote government ownership and program sustainability. Mechanisms to ensure government ownership were built into the program design, including a proof-of-concept approach to convince governments of the feasibility and value of taking over and scaling up interventions. In the first 2 years of the pilot (2013–2014), 102,055 IUD services were provided to women at 417 targeted public-sector facilities. These preliminary results suggest that there is untapped demand for IUD service delivery in the public sector that can be met in part through greater participation of the public sector in family planning and IUD provision. PMID:27540122

  7. Applying a Total Market Lens: Increased IUD Service Delivery Through Complementary Public- and Private-Sector Interventions in 4 Countries.

    Science.gov (United States)

    White, Julia N; Corker, Jamaica

    2016-08-11

    Increasing access to the intrauterine device (IUD), as part of a comprehensive method mix, is a key strategy for reducing unintended pregnancy and maternal mortality in low-income countries. To expand access to IUDs within the framework of informed choice, Population Services International (PSI) has historically supported increased IUD service delivery through private providers. In applying a total market lens to better understand the family planning market and address major market gaps, PSI identified a lack of high-quality public provision of IUDs. In 2013, PSI started a pilot in 4 countries (Guatemala, Laos, Mali, and Uganda) to grow public-provider IUD service delivery through increased public-sector engagement while maintaining its ongoing focus on private providers. In collaboration with country governments, PSI affiliates carried out family planning market analyses in the 4 pilot countries to identify gaps in IUD service delivery and create sustainable strategies for scaling up IUD services in the public sector. Country-specific interventions to increase service delivery were implemented across all levels of the public health system, including targeted advocacy at the national level to promote government ownership and program sustainability. Mechanisms to ensure government ownership were built into the program design, including a proof-of-concept approach to convince governments of the feasibility and value of taking over and scaling up interventions. In the first 2 years of the pilot (2013-2014), 102,055 IUD services were provided to women at 417 targeted public-sector facilities. These preliminary results suggest that there is untapped demand for IUD service delivery in the public sector that can be met in part through greater participation of the public sector in family planning and IUD provision. © White et al.

  8. National and Regional Impacts of Increasing Non-Agricultural Market Access by Developing Countries – the Case of Pakistan

    OpenAIRE

    Butt, Muhammad Shoaib; Bandara, Jayatilleke S.

    2008-01-01

    The US, the EU, Brazil and India met in Germany in June 2007 with a view to bridging differences between developed and developing countries on the Doha Round of trade negotiations. However, the talks broke down because of disagreement on the intertwined issues of agricultural protection and Non-Agricultural Market Access (NAMA). This study uses the first regional computable general equilibrium (CGE) model of Pakistan to evaluate the national and regional impacts of increasing NAMA as per two ...

  9. Market Barriers to Increased Efficiency in the European On-road Freight Sector

    Energy Technology Data Exchange (ETDEWEB)

    Aarnink, S.; Faber, J.; Den Boer, E.

    2012-10-15

    There are numerous technical and operational measures available to improve the fuel efficiency of truck fleets, but many of these measures are currently not universally implemented. Even cost-effective measures (i.e., measures which can be implemented with net fuel savings that outweigh the initial technology costs and potentially at a net profit) are often not adopted. The main barrier is the lack of information on the fuel savings of individual technical measures for trucks and especially trailers. While many transport companies and all original equipment manufacturers (OEMs) are aware that certain technologies exist, few respondents believe that these technologies are cost-effective. As a result of this belief, the supply of fuel-saving technologies from OEMs is limited. This report aims to better understand the reasons for the limited adoption of cost-effective fuel-saving technologies and to inform the policy-making process in the European Union and abroad, and specifically to provide input to the European Commission's strategy for reducing greenhouse gas emissions from HDVs. The primary goal of the study is to identify the barriers to the implementation of technologies that improve fuel efficiency in the European road freight transport sector. For this report, the existence and importance of barriers were analyzed through surveys of and interviews with transport companies, OEMs, shippers and logistics service providers.

  10. “Slimming” of power-law tails by increasing market returns

    Science.gov (United States)

    Sornette, D.

    2002-06-01

    We introduce a simple generalization of rational bubble models which removes the fundamental problem discovered by Lux and Sornette (J. Money, Credit and Banking, preprint at http://xxx.lanl.gov/abs/cond-mat/9910141) that the distribution of returns is a power law with exponent discount rate rδ, the distribution of returns of the observable price, sum of the bubble component and of the fundamental price, exhibits an intermediate tail with an exponent which can be larger than 1. This regime r> rδ corresponds to a generalization of the rational bubble model in which the fundamental price is no more given by the discounted value of future dividends. We explain how this is possible. Our model predicts that, the higher is the market remuneration r above the discount rate, the larger is the power-law exponent and thus the thinner is the tail of the distribution of price returns.

  11. Positioning Industrial Design Education within Higher Education: How to face increasingly challenging market forces?

    Directory of Open Access Journals (Sweden)

    André Liem

    2014-05-01

    Full Text Available This paper discusses how Industrial Design Education should be adapted to pressing future challenges of higher education with respect to promoting high quality mentorship and scholarship, as well as being more economically self-sufficient through stronger collaborative engagements with industry. The four (4 following trends will be presented on how prospective design programs are to be developed: (1 Mass-education and rationalisation, (2 Links between education and research, (3 Globalisation and internationalisation, and (4 Collaboration with industry and research commercialisation.Given the challenges of market forces within academia, a consensus within the design education community should be established in order to expose students more to “active learning” and to vice-versa commute from generic to specialist and from abstract to concrete modes of working. Comprehensive and collaborative studio projects should be implemented as platforms, where social, interdisciplinary and inquiry-based learning can be developed in line with selected design themes, processes and methods.

  12. Luxury and Premium Fashion Brands Online Marketing : Case Study Kiosked Limited

    OpenAIRE

    Nuutinen, Susanna

    2012-01-01

    The online marketing of luxury fashion brands has traditionally been a slow-paced business. Consumers are spending an increasing amount of time online and the electronic market provides enormous marketing and sales potential for companies that wish to increase brand awareness or conduct other marketing activities. The aim of this study is to conduct an understanding of the world of luxury fashion brands and how they perform their online marketing. The scope of the research is narrowed in...

  13. High levels of confusion for cholesterol awareness campaigns.

    Science.gov (United States)

    Hall, Danika V

    2008-09-15

    Earlier this year, two industry-sponsored advertising campaigns for cholesterol awareness that target the general public were launched in Australia. These campaigns aimed to alert the public to the risks associated with having high cholesterol and encouraged cholesterol testing for wider groups than those specified by the National Heart Foundation. General practitioners should be aware of the potential for the two campaigns to confuse the general public as to who should be tested, and where. The campaign sponsors (Unilever Australasia and Pfizer) each have the potential to benefit by increased market share for their products, and increased profits. These disease awareness campaigns are examples of what is increasingly being termed "condition branding" by pharmaceutical marketing experts.

  14. Reviewing, analyzing and updating marketing strategies to increase public transit ridership.

    Science.gov (United States)

    2012-01-01

    Ridership in the United States has been fluctuating over the last decade. With fuel prices : increasing, urban and suburban communities growing and global warming and environmental : impact getting special attention, it is important to increase our k...

  15. From awareness to adoption: the effect of AIDS education and condom social marketing on condom use in Tanzania (1993-1996).

    Science.gov (United States)

    Eloundou-Enyegue, Parfait M; Meekers, Dominique; Calvès, Anne Emmanuèle

    2005-05-01

    This paper uses retrospective event-history data covering a four-year period to examine the timing of exposure to HIV/AIDS education and social marketing condom promotion campaigns, relative to the timing of changes in sexual risk behaviour in Tanzania. Analysis of the event-history data shows that the process of exposure to AIDS education messages and exposure to brand advertising for Salama brand condoms was very different. While exposure to AIDS education was early and gradual, exposure to Salama brand condoms started later, but was much more rapid. After one year of advertising, over half of the target population had been reached by the Salama advertising campaign, mostly through newspapers, radio and television. During the study period, condom use increased from 15% at the beginning of 1993 to 42% at the end of 1996. Increases in condom use were driven both by men who became sexually active, and by men who were not yet protected, or not fully protected. The results further show that it is uncommon for men who adopted condom use to return to more risky behaviour, which suggests that behaviour change in the study population is permanent.

  16. Financialization Is Marketization! A Study of the Respective Impacts of Various Dimensions of Financialization on the Increase in Global Inequality

    Directory of Open Access Journals (Sweden)

    Olivier Godechot

    2016-06-01

    Full Text Available In this article, I study the impact of financialization on the rise in inequality in 18 OECD countries from 1970 to 2011 and measure the respective roles of various forms of financialization: the growth of the financial sector; the growth of one of its subcomponents, financial markets; the financialization of non-financial firms; and the financialization of households. I test these impacts using cross-country panel regressions in OECD countries. I show first that the share of the finance sector within the GDP is a substantial driver of world inequality, explaining between 20 and 40 percent of its increase from 1980 to 2007. When I decompose this financial sector effect, I find that this evolution was mainly driven by the increase in the volume of stocks traded in national stock exchanges and by the volume of shares held as assets in banks’ balance sheets. By contrast, the financialization of non-financial firms and of households does not play a substantial role. Based on this inequality test, I therefore interpret financialization as being mainly a phenomenon of marketization, redefined as the growing amount of social energy devoted to the trade of financial instruments on financial markets.

  17. Regulations as a Tool to Increase Consumer Protection on the European Retail Payment Market

    Directory of Open Access Journals (Sweden)

    Janina Harasim

    2018-03-01

    Full Text Available Aim/purpose - The purpose of the paper is to identify the main areas of customers' threats concerning using financial services and the in-depth review of European industry- -specific consumer regulations concerning current accounts and payments. Design/methodology/approach - Desk research including in-depth analysis of industry- specific consumer regulations referring to current accounts and payment services having the character of EU directives and regulations, European Commission reports, and documents. Findings - The paper shows that consumers' interests are threatened even when they use basic financial services as current account and combined payment instruments. The analysis based on of desk resources has revealed that the regulations give effect to customer protection only if they strictly correspond to defined areas of threats and particular types of risks. Research implications/limitations - The experience of the recent financial crisis proved that the asymmetry of knowledge and information was one of the crucial reasons disrupting customers' position on financial markets. Research findings will help to identify gaps in regulations and develop the quality of further initiatives aimed on informing customers about the implementation of regulations and improving their financial literacy level. Originality/value/contribution - The payment products are rarely discussed in the literature in the context of consumers' protection and financial regulations. This paper contributes to the debate by providing an overview of financial consumer protection issues concerning retail payments.(original abstract

  18. Increasing marketability and profitability of product line thru PATRAN and NASTRAN

    Science.gov (United States)

    Hyatt, Art

    1989-01-01

    Starting with the design objective the operational cycle life of the Swaging Tool was increased. To accomplish this increase in cycle life without increasing the size or weight of the tool would be engineering achievement. However, not only was the operational cycle life increased between 2 to 10 times but simultaneously the size and weight of the Swage Tool was decreased by about 50 percent. This accomplishment now becomes an outstanding engineering achievement. This achievement was only possible because of the computerized Patran, Nastran and Medusa programs.

  19. Increasing supplemental nutrition assistance program/electronic benefits transfer sales at farmers' markets with vendor-operated wireless point-of-sale terminals.

    Science.gov (United States)

    Buttenheim, Alison M; Havassy, Joshua; Fang, Michelle; Glyn, Jonathan; Karpyn, Allison E

    2012-05-01

    Supplemental Nutrition Assistance Program (SNAP) (formerly Food Stamp Program) participants can use their benefits at many farmers' markets. However, most markets have only one market-operated wireless point-of-sale (POS) card swipe terminal for electronic benefits transfer (EBT) transactions. It is not known whether providing each farmer/vendor with individual wireless POS terminals and subsidizing EBT fees will increase SNAP/EBT purchases at farmers' markets. To evaluate the effects of multiple vendor-operated wireless POS terminals (vs a single market-operated terminal) on use of SNAP benefits at an urban farmers' market. Time-series analyses of SNAP/EBT sales. The Clark Park farmers' market in West Philadelphia, PA, which accounts for one quarter of all SNAP/EBT sales at farmers' markets in Pennsylvania. Vendors were provided with individual wireless POS terminals for 9 months (June 2008-February 2009.) The pilot program covered all equipment and wireless service costs and transaction fees associated with SNAP/EBT, credit, and debit sales. Monthly SNAP/EBT sales at the Clark Park farmers' market. SNAP/EBT sales data were collected for 48 months (January 2007-December 2010). Time-series regression analysis was used to estimate the effect of the intervention period (June 2008-February 2009) on SNAP/EBT sales, controlling for seasonal effects and total SNAP benefits issued in Philadelphia. The intervention was associated with a 38% increase in monthly SNAP/EBT sales. Effects were greatest during the busy fall market seasons. SNAP/EBT sales did not remain significantly higher after the intervention period. Providing individual wireless POS terminals to farmers' market vendors leads to increased sales. However, market vendors indicated that subsidies for equipment costs and fees would be needed to break even. Currently, SNAP provides some support for these services for supermarket and other SNAP retailers with landline access, but not for farmers' markets. Copyright

  20. Marketing marketing

    NARCIS (Netherlands)

    dr. Karel Jan van Alsem

    2013-01-01

    In deze installatierede betoogt Karel Jan Alsem dat marketing een grotere strategische rol in organisaties zou moeten krijgen. Want marketing is bij uitstek de verbinding tussen klantwensen en het DNA van een organisatie. Doordat merken gemiddeld voor mensen niet heel belangrijk zijn, is goede

  1. Energy system, electricity market and economic studies on increasing nuclear power capacity; Ydinvoimahankkeiden periaatepaeaetoekseen liittyvaet energia- ja kansantaloudelliset selvitykset

    Energy Technology Data Exchange (ETDEWEB)

    Forsstrom, J.; Pursiheimo, E.; Kekkonen, V.; Honkatukia, J.

    2010-04-15

    Objective of this research project is to examine effects of addition of nuclear capacity from three different angles by using energy system, electricity market and economic analysis. In each area the analysis is based on computational methods. Finland is a member of Nordic electricity market which is further connected to networks of Continental Europe and Russia. Due to the foreign connections Finland has been able to import inexpensive electricity from its neighboring countries and this state is expected to continue. Addition of nuclear capacity lowers electricity import demand, affects level of electricity price decreasingly and decreases shortfall of installed production capacity. Substantial additions of nuclear power capacity and generous import supply have disadvantageous effect on profitability of combined heat and power production. The development of import possibilities depends on progression of difficult-to-estimate balance between electricity consumption and production in the neighboring countries. Investments on nuclear power increase national product during the construction phase. Growth of employment is also rather significant, especially during the construction phase. In the long term permanent jobs will be created too. Increase of employment is held back by increasing real wages, but it is though evident that consumer purchasing power is improved due to these nuclear power developments. (orig.)

  2. Suicide Awareness

    Science.gov (United States)

    ... View Cart | ({{Header.numItems}} Item s ) Home Health & Wellness Mental Health Suicide March 15, 2018 @ 9:56 AM | 3 Min Read | 10105 Views Suicide Awareness Suicide is a serious concern in military communities; ...

  3. Does increasing community and liquor licensees' awareness, police activity, and feedback reduce alcohol-related violent crime? A benefit-cost analysis.

    Science.gov (United States)

    Navarro, Héctor José; Shakeshaft, Anthony; Doran, Christopher M; Petrie, Dennis J

    2013-10-28

    Approximately half of all alcohol-related crime is violent crime associated with heavy episodic drinking. Multi-component interventions are highly acceptable to communities and may be effective in reducing alcohol-related crime generally, but their impact on alcohol-related violent crime has not been examined. This study evaluated the impact and benefit-cost of a multi-component intervention (increasing community and liquor licensees' awareness, police activity, and feedback) on crimes typically associated with alcohol-related violence. The intervention was tailored to weekends identified as historically problematic in 10 experimental communities in NSW, Australia, relative to 10 control ones. There was no effect on alcohol-related assaults and a small, but statistically significant and cost-beneficial, effect on alcohol-related sexual assaults: a 64% reduction in in the experimental relative to control communities, equivalent to five fewer alcohol-related sexual assaults, with a net social benefit estimated as AUD$3,938,218. The positive benefit-cost ratio was primarily a function of the value that communities placed on reducing alcohol-related harm: the intervention would need to be more than twice as effective for its economic benefits to be comparable to its costs. It is most likely that greater reductions in crimes associated with alcohol-related violence would be achieved by a combination of complementary legislative and community-based interventions.

  4. Does Increasing Community and Liquor Licensees’ Awareness, Police Activity, and Feedback Reduce Alcohol-Related Violent Crime? A Benefit-Cost Analysis

    Science.gov (United States)

    Navarro, Héctor José; Shakeshaft, Anthony; Doran, Christopher M.; Petrie, Dennis J.

    2013-01-01

    Approximately half of all alcohol-related crime is violent crime associated with heavy episodic drinking. Multi-component interventions are highly acceptable to communities and may be effective in reducing alcohol-related crime generally, but their impact on alcohol-related violent crime has not been examined. This study evaluated the impact and benefit-cost of a multi-component intervention (increasing community and liquor licensees’ awareness, police activity, and feedback) on crimes typically associated with alcohol-related violence. The intervention was tailored to weekends identified as historically problematic in 10 experimental communities in NSW, Australia, relative to 10 control ones. There was no effect on alcohol-related assaults and a small, but statistically significant and cost-beneficial, effect on alcohol-related sexual assaults: a 64% reduction in in the experimental relative to control communities, equivalent to five fewer alcohol-related sexual assaults, with a net social benefit estimated as AUD$3,938,218. The positive benefit-cost ratio was primarily a function of the value that communities placed on reducing alcohol-related harm: the intervention would need to be more than twice as effective for its economic benefits to be comparable to its costs. It is most likely that greater reductions in crimes associated with alcohol-related violence would be achieved by a combination of complementary legislative and community-based interventions. PMID:24169411

  5. Does Increasing Community and Liquor Licensees’ Awareness, Police Activity, and Feedback Reduce Alcohol-Related Violent Crime? A Benefit-Cost Analysis

    Directory of Open Access Journals (Sweden)

    Dennis J. Petrie

    2013-10-01

    Full Text Available Approximately half of all alcohol-related crime is violent crime associated with heavy episodic drinking. Multi-component interventions are highly acceptable to communities and may be effective in reducing alcohol-related crime generally, but their impact on alcohol-related violent crime has not been examined. This study evaluated the impact and benefit-cost of a multi-component intervention (increasing community and liquor licensees’ awareness, police activity, and feedback on crimes typically associated with alcohol-related violence. The intervention was tailored to weekends identified as historically problematic in 10 experimental communities in NSW, Australia, relative to 10 control ones. There was no effect on alcohol-related assaults and a small, but statistically significant and cost-beneficial, effect on alcohol-related sexual assaults: a 64% reduction in in the experimental relative to control communities, equivalent to five fewer alcohol-related sexual assaults, with a net social benefit estimated as AUD$3,938,218. The positive benefit-cost ratio was primarily a function of the value that communities placed on reducing alcohol-related harm: the intervention would need to be more than twice as effective for its economic benefits to be comparable to its costs. It is most likely that greater reductions in crimes associated with alcohol-related violence would be achieved by a combination of complementary legislative and community-based interventions.

  6. Developing a Tool for Increasing the Awareness about Gendered and Intersectional Processes in the Clinical Assessment of Patients--A Study of Pain Rehabilitation.

    Directory of Open Access Journals (Sweden)

    Anne Hammarström

    Full Text Available There is a need for tools addressing gender inequality in the everyday clinical work in health care. The aim of our paper was to develop a tool for increasing the awareness of gendered and intersectional processes in clinical assessment of patients, based on a study of pain rehabilitation.In the overarching project named "Equal care in rehabilitation" we used multiple methods (both quantitative and qualitative in five sub studies. With a novel approach we used Grounded Theory in order to synthesize the results from our sub studies, in order to develop the gender equality tool. The gender equality tool described and developed in this article is thus based on results from sub studies about the processes of assessment and selection of patients in pain rehabilitation. Inspired by some questions in earlier tools, we posed open ended questions and inductively searched for findings and concepts relating to gendered and social selection processes in pain rehabilitation, in each of our sub studies. Through this process, the actual gender equality tool was developed as 15 questions about the process of assessing and selecting patients to pain rehabilitation. As a more comprehensive way of understanding the tool, we performed a final step of the GT analyses. Here we synthesized the results of the tool into a comprehensive model with two dimensions in relation to several possible discrimination axes.The process of assessing and selecting patients was visualized as a funnel, a top down process governed by gendered attitudes, rules and structures. We found that the clinicians judged inner and outer characteristics and status of patients in a gendered and intersectional way in the process of clinical decision-making which thus can be regarded as (potentially biased with regard to gender, socio-economic status, ethnicity and age.The clinical implications of our tool are that the tool can be included in the systematic routine of clinical assessment of patients

  7. The Analysis and suggested marketing communication for CleanMySpace start-up company

    OpenAIRE

    Tolstykh, Anastasiia

    2016-01-01

    This bachelor thesis is focused on the proposal of marketing communication for new start-up company CleanMyPlace, the winner of VŠE Exports 2015, aimed at increase of its brand awareness and improvement of existing marketing strategies and tactics. The theoretical part is devoted to marketing tools, most improtantly to marketing online communication, as soon as this brand provides its services via internet. In the practical part are defined and analysed the current marketing communication. Th...

  8. Analysis of power and frequency control requirements in view of increased decentralized production and market liberalization

    International Nuclear Information System (INIS)

    Roffel, B.; Boer, W.W. de

    2003-01-01

    This paper presents a systematic approach of the analysis of the minimum control requirements that are imposed on power producing units in the Netherlands, especially in the case when decentralized production increases. Also some effects of the liberalization on the control behavior are analyzed. First an overview is given of the amount and type of power production in the Netherlands, followed by a review of the control requirements. Next models are described, including a simplified model for the UCTE power system. The model was tested against frequency and power measurements after failure of a 558 MW production unit in the Netherlands. Agreement between measurements and model predictions proved to be good. The model was subsequently used to analyze the primary and secondary control requirements and the impact of an increase in decentralized power production on the fault restoration capabilities of the power system. Since the latter production units are not actively participating in primary and secondary control, fault restoration takes longer and becomes unacceptable when only 35% of the power producing units participate in secondary control. Finally, the model was used to study the impact of deregulation, especially the effect of 'block scheduling', on additional control actions of the secondary control. (Author)

  9. INCREASING YIELDS AND BROADENING MARKETS: PROCESS INNOVATIONS IN THE MANUFACTURING OF ENERGY-SAVING WINDOW GLAZINGS

    Energy Technology Data Exchange (ETDEWEB)

    Mark Burdis; Neil Sbar

    2005-04-01

    The goal of this project was to develop and implement advanced thin film process technology which would significantly improve the manufacturability of both static and dynamic high performance energy saving coatings for windows. The work done has been aimed at improvements to the process that will result in increases in yield, and this was divided into four main areas, dealing with improvements in substrate preparation methods, reductions in the incidence of problems caused by particulate contamination, use of in-situ optical monitoring to improve process control, and overall system integration to enable simplified, and therefore lower cost operation. Significant progress has been made in each of the areas. In the area of substrate preparation, the enhanced washing techniques which have been developed, in combination with a new inspection technique, have resulted in significant reductions in the number of EC devices which are rejected because of substrate problems. Microscopic inspection of different defects in electrochromic devices showed that many were centered on particles. As a result, process improvements aimed at reducing the incidence of particles throughout the entire process have been implemented. As a result, the average number of defects occurring per unit area has been significantly reduced over the period of this project. The in-situ monitoring techniques developed during this project have become an indispensable part of the processing for EC devices. The deposition of several key layers is controlled as a result of in-situ monitoring, and this has facilitated significant improvements in uniformity and repeatability. Overall system integration has progressed to the stage where the goal of a closed-loop monitoring and control system in within reach, and it is anticipated that this will be achieved during the scale-up phase. There has been a clear increase in the yield occurring over the period of this project (Sept 1999 to September 2003), which is

  10. The increasing impact of Europeanization and migrating labour on the Danish labour market

    DEFF Research Database (Denmark)

    Refslund, Bjarke

    agreements especially for low-skilled labour in sectors like agriculture and cleaning, that have high inflows. A large number of Eastern Europeans are working significantly below the de facto minimum wages negotiated between the social partners. This paper provides case study research from the agricultural...... sector and cleaning, where large cohorts of workers now are Eastern European, on how e.g. collective bargaining and wage levels experiences high pressure. The outcome might be increasing dualisation between EU 8/2 workers and native workers and low-skilled Danish workers may be pushed out of the labour...... though EU8/2 workers still only accounts for around three per cent of total Danish employment there may be more significant regulatory and institutional effects since employers use the labour inflow to put pressure on wage levels, working conditions and the general scope and range of the collective...

  11. Affiliate Marketing Plan : case: MSO.fi

    OpenAIRE

    Bystrova, Ekaterina

    2015-01-01

    With an increasing number of people utilizing Internet in their everyday life online marketing is also growing in its importance among companies. Companies nowadays realize that without practicing online marketing it is almost impossible to increase their brand awareness and catch the modern consumer’s attention. This thesis is a functional thesis commissioned by Sanoma Digital Finland. The focus of this study is on one of their webpages, Mitäsaisiolla.fi which is an online store offering ...

  12. USING ONLINE MARKETING TO INCREASE PARTICIPATION IN A WEB-BASED CONTINUING MEDICAL EDUCATION CULTURAL COMPETENCE CURRICULUM

    Science.gov (United States)

    Estrada, Carlos A.; Krishnamoorthy, Periyakaruppan; Smith, Ann; Staton, Lisa; Korf, Michele J.; Allison, Jeroan J.; Houston, Thomas K.

    2012-01-01

    Introduction CME providers may be interested in identifying effective marketing strategies to direct users to specific content. The use of online advertisements to recruit participants for clinical trials, public health programs, and Continuing Medical Education (CME) has been shown to be effective in some but not all studies. The purpose of this study was to compare the impact of two marketing strategies in the context of an online CME cultural competence curriculum (www.c-comp.org). Methods In an interrupted time-series quasi-experimental design, two marketing strategies were tested: a) wide dissemination to relevant organizations over a period of approximately four months, and b) Internet paid search using Google Ads (five consecutive eight-week periods--control 1, cultural/ CME advertisement, control 2, hypertension/ content advertisement, control 3). Outcome measures were CME credit requests, Web traffic (visits per day, page views, pages viewed per visit), and cost. Results Overall, the site was visited 19,156 times and 78,160 pages were viewed. During the wide dissemination phase, the proportion of visits requesting CME credit decreased between the first (5.3%) and second halves (3.3%) of this phase (p= .04). During the Internet paid search phase, the proportion of visits requesting CME credit was highest during the cultural/ CME advertisement period (control 1, 1.4%; cultural/CME ad, 4.3%; control 2, 1.5%; hypertension/content ad, 0.6%; control 3, 0.8%; p<.001). All measures of Web traffic changed during the Internet paid search phase (p<.01); however, changes were independent of the advertisement periods. The incremental cost for the cultural advertisement per CME credit requested was $0.64US. Discussion Internet advertisement focusing on cultural competence and CME was associated with about a three-fold increase in requests for CME credit at an incremental cost of under $1; however, Web traffic changes were independent of the advertisement strategy. PMID

  13. A review of current practices to increase Chlamydia screening in the community--a consumer-centred social marketing perspective.

    Science.gov (United States)

    Phillipson, Lyn; Gordon, Ross; Telenta, Joanne; Magee, Chris; Janssen, Marty

    2016-02-01

    Chlamydia trachomatis is one of the most frequently reported sexually transmitted infections (STI) in Australia, the UK and Europe. Yet, rates of screening for STIs remain low, especially in younger adults. To assess effectiveness of Chlamydia screening interventions targeting young adults in community-based settings, describe strategies utilized and assess them according to social marketing benchmark criteria. A systematic review of relevant literature between 2002 and 2012 in Medline, Web of Knowledge, PubMed, Scopus and the Cumulative Index to Nursing and Allied Health was undertaken. Of 18 interventions identified, quality of evidence was low. Proportional screening rates varied, ranging from: 30.9 to 62.5% in educational settings (n = 4), 4.8 to 63% in media settings (n = 6) and from 5.7 to 44.5% in other settings (n = 7). Assessment against benchmark criteria found that interventions incorporating social marketing principles were more likely to achieve positive results, yet few did this comprehensively. Most demonstrated customer orientation and addressed barriers to presenting to a clinic for screening. Only one addressed barriers to presenting for treatment after a positive result. Promotional messages typically focused on providing facts and accessing a testing kit. Risk assessment tools appeared to promote screening among higher risk groups. Few evaluated treatment rates following positive results; therefore, impact of screening on treatment rates remains unknown. Future interventions should consider utilizing a comprehensive social marketing approach, using formative research to increase insight and segmentation and tailoring of screening interventions. Easy community access to both screening and treatment should be prioritized. © 2015 John Wiley & Sons Ltd.

  14. Before You Advertise: First, Know Your Institution and Your Market.

    Science.gov (United States)

    Durkin, Dorothy

    1980-01-01

    Advertising is seen as an important part of any college marketing strategy. A well-planned advertising campaign can increase public awareness and reinforce the positive attitudes of current students toward the program. Objectives, reaching the right people, and marketing strategy are discussed. (MLW)

  15. Steady Increase In Prices For Oral Anticancer Drugs After Market Launch Suggests A Lack Of Competitive Pressure.

    Science.gov (United States)

    Bennette, Caroline S; Richards, Catherine; Sullivan, Sean D; Ramsey, Scott D

    2016-05-01

    The cost of treating cancer has risen to unprecedented heights, putting tremendous financial pressure on patients, payers, and society. Previous studies have documented the rising prices of cancer drugs at launch, but less critical attention has been paid to the cost of these drugs after launch. We used pharmacy claims for commercially insured individuals to examine trends in postlaunch prices over time for orally administered anticancer drugs recently approved by the Food and Drug Administration (FDA). In the period 2007-13, inflation-adjusted per patient monthly drug prices increased 5 percent each year. Certain market changes also played a role, with prices rising an additional 10 percent with each supplemental indication approved by the FDA and declining 2 percent with the FDA's approval of a competitor drug. Our findings suggest that there is currently little competitive pressure in the oral anticancer drug market. Policy makers who wish to reduce the costs of anticancer drugs should consider implementing policies that affect prices not only at launch but also later. Project HOPE—The People-to-People Health Foundation, Inc.

  16. Measuring Food Brand Awareness in Australian Children: Development and Validation of a New Instrument

    Science.gov (United States)

    Boyland, Emma; Bauman, Adrian E.

    2015-01-01

    Background Children’s exposure to food marketing is one environmental determinant of childhood obesity. Measuring the extent to which children are aware of food brands may be one way to estimate relative prior exposures to food marketing. This study aimed to develop and validate an Australian Brand Awareness Instrument (ABAI) to estimate children’s food brand awareness. Methods The ABAI incorporated 30 flashcards depicting food/drink logos and their corresponding products. An abbreviated version was also created using 12 flashcards (ABAI-a). The ABAI was presented to 60 primary school aged children (7-11yrs) attending two Australian after-school centres. A week later, the full-version was repeated on approximately half the sample (n=27) and the abbreviated-version was presented to the remaining half (n=30). The test-retest reliability of the ABAI was analysed using Intra-class correlation coefficients. The concordance of the ABAI-a and full-version was assessed using Bland-Altman plots. The ‘nomological’ validity of the full tool was investigated by comparing children’s brand awareness with food marketing-related variables (e.g. television habits, intake of heavily promoted foods). Results Brand awareness increased with age (plevels of brand awareness. It was shown to be a valid and reliable tool and may allow quantification of brand awareness as a proxy measure for children’s prior food marketing exposure. PMID:26222624

  17. Measuring Food Brand Awareness in Australian Children: Development and Validation of a New Instrument.

    Science.gov (United States)

    Turner, Laura; Kelly, Bridget; Boyland, Emma; Bauman, Adrian E

    2015-01-01

    Children's exposure to food marketing is one environmental determinant of childhood obesity. Measuring the extent to which children are aware of food brands may be one way to estimate relative prior exposures to food marketing. This study aimed to develop and validate an Australian Brand Awareness Instrument (ABAI) to estimate children's food brand awareness. The ABAI incorporated 30 flashcards depicting food/drink logos and their corresponding products. An abbreviated version was also created using 12 flashcards (ABAI-a). The ABAI was presented to 60 primary school aged children (7-11 yrs) attending two Australian after-school centres. A week later, the full-version was repeated on approximately half the sample (n=27) and the abbreviated-version was presented to the remaining half (n=30). The test-retest reliability of the ABAI was analysed using Intra-class correlation coefficients. The concordance of the ABAI-a and full-version was assessed using Bland-Altman plots. The 'nomological' validity of the full tool was investigated by comparing children's brand awareness with food marketing-related variables (e.g. television habits, intake of heavily promoted foods). Brand awareness increased with age (pbrand awareness. It was shown to be a valid and reliable tool and may allow quantification of brand awareness as a proxy measure for children's prior food marketing exposure.

  18. Evaluating whether direct-to-consumer marketing can increase demand for evidence-based practice among parents of adolescents with substance use disorders: rationale and protocol.

    Science.gov (United States)

    Becker, Sara J

    2015-02-10

    Fewer than one in 10 adolescents with substance use disorders (ASUDs) will receive specialty treatment, and even fewer will receive treatment designated as evidence-based practice (EBP). Traditional efforts to increase the utilization of EBP by ASUDs typically focus on practitioners-either in substance use clinics or allied health settings. Direct-to-consumer (DTC) marketing that directly targets parents of ASUDs represents a potentially complementary paradigm that has yet to be evaluated. The current study is the first to evaluate the relevance of a well-established marketing framework (the Marketing Mix) and measurement approach (measurement of perceived service quality [PSQ]) with parents of ASUDs in need of treatment. A mixed-methods design is employed across three study phases, consistent with well-established methods used in the field of marketing science. Phase 1 consists of formative qualitative research with parents (and a supplementary sample of adolescents) in order to evaluate and potentially adapt a conceptual framework (Marketing Mix) and measure of PSQ. Phase 2 is a targeted survey of ASUD parents to elucidate their marketing preferences, using the adapted Marketing Mix framework, and to establish the psychometric properties of the PSQ measure. The survey will also gather data on parents' preferences for different targeted marketing messages. Phase 3 is a two-group randomized controlled trial comparing the effectiveness of targeted marketing messages versus standard clinical information. Key outcomes will include parents' ratings of PSQ (using the new measure), behavioral intentions to seek out information about EBP, and actual information-seeking behavior. The current study will inform the field whether a well-established marketing framework and measurement approach can be used to increase demand for EBP among parents of ASUDs. Results of this study will have the potential to immediately inform DTC marketing efforts by professional organizations

  19. Effects of increased wind power generation on Mid-Norway's energy balance under climate change: A market based approach

    Science.gov (United States)

    Francois, Baptiste; Martino, Sara; Tofte, Lena; Hingray, Benoit; Mo, Birger; Creutin, Jean-Dominique

    2017-04-01

    Thanks to its huge water storage capacity, Norway has an excess of energy generation at annual scale, although significant regional disparity exists. On average, the Mid-Norway region has an energy deficit and needs to import more electricity than it exports. We show that this energy deficit can be reduced with an increase in wind generation and transmission line capacity, even in future climate scenarios where both mean annual temperature and precipitation are changed. For the considered scenarios, the deficit observed in winter disappears, i.e. when electricity consumption and prices are high. At the annual scale, the deficit behavior depends more on future changes in precipitation. Another consequence of changes in wind production and transmission capacity is the modification of electricity exchanges with neighboring regions which are also modified both in terms of average, variability and seasonality. Keywords: Variable renewable energy, Wind, Hydro, Energy balance, Energy market

  20. DIRECTIONS OF MODERNIZATION OF UKRAINIAN EDUCATIONAL SYSTEM IN THE CONTEXT OF INCREASING YOUTH COMPETITIVENESS IN THE LABOUR MARKET

    Directory of Open Access Journals (Sweden)

    Larysa BOGUSH

    2018-02-01

    Full Text Available The paper studies features, objectives and prospects of the development of Ukrainian educationalsystem in the process of improving the quality of its services as a significant factor of competitivenessof graduates of vocational and higher education institutions in the labour market. The organizational andeconomic principles of functioning of this component of the national economy in the conditionsof globalization of educational standards are grounded. The author defines urgent problemsof modernization of the spectrum of professional education levels in the national and regional dimensions,the coordinated solution of which will eventually strengthen the productive potential of the population andterritorial communities. Approaches to implementation of innovation strategy of increasing competitivenessof services and graduates of Ukrainian vocational and higher education institutions are generalized.

  1. Increasing excise taxes in the presence of an illegal cigarette market: the 2011 Brazil tobacco tax reform

    Directory of Open Access Journals (Sweden)

    Roberto Magno Iglesias

    Full Text Available ABSTRACT The Brazilian cigarette excise tax reform of 2011 increased tax rates significantly in the presence of a high proportion of illegal and cheap cigarettes contributing to total consumption. Prior to 2011, tobacco tax policy in Brazil had reduced excise tax share on consumer prices, for fear of smuggling. This report examines two hypotheses explaining why tax authorities changed direction. The first is related to lack of concern regarding smuggling in tobacco industry pricing behavior before 2011 (rather than reducing prices following tax reduction, legal companies increased net of tax prices above inflation and key costs. The second hypothesis regards inconsistent industry assessments of the size of the illicit market, which ultimately undermined the credibility of the industry with tax authorities. The author concludes that the 2011 reform was designed to revert the weakness of previous policies, and did indeed succeed. The post-2011 experience in Brazil indicates that increased cigarette excise taxes can increase government revenues and reduce smoking prevalence and consumption despite widespread smuggling of tobacco products.

  2. Enhanced Academic Performance Using a Novel Classroom Physical Activity Intervention to Increase Awareness, Attention and Self-Control: Putting Embodied Cognition into Practice

    Science.gov (United States)

    McClelland, Elizabeth; Pitt, Anna; Stein, John

    2015-01-01

    When language is processed, brain activity occurs not only in the classic "language areas" such as Broca's area, but also in areas which control movement. Our systems of understanding, including higher level cognition, are rooted in bodily awareness which needs to be developed as a precursor to intellectual reasoning. Cognition is…

  3. Four Simple Questions: Evaluating the Effectiveness of Half-Day Community Workshops Designed to Increase Awareness of Coastal Cetacean Conservation Issues in Sarawak, Malaysia

    Science.gov (United States)

    Minton, Gianna; Poh, Anna Norliza Zulkifli; Ngeian, Jenny; Peter, Cindy; Tuen, Andrew Alek

    2012-01-01

    Community workshops were held in coastal locations in Sarawak to raise awareness of cetacean conservation. Interviews were conducted up to 2 years later in four "workshop communities" as well as four villages where workshops were not conducted. Comparison of responses between respondents who had attended workshops (n = 127) versus those…

  4. Increasing the Usage of Personal Protective Equipments in Constructing Subway Stations: An Application of Social Marketing Model

    Directory of Open Access Journals (Sweden)

    M Shams

    2013-10-01

    Full Text Available Abstract Background & aim: Although the relationship between the use of personal protective equipment and the reduction of workplace injuries is well-known the use of these devices during operation by the staff is not so desirable. This study was based on a model of social marketing interventions to increase the use of safety devices and personal protection on the subway-station staff. Methods: The present quasi-experimental study was based on the results of a formative research consisted of a qualitative (exploring employees’ views through focus group discussions and a quantitative study (measuring attitudes and behaviors by questionnaire and checklist. Based on the formative research findings, a free package includes a helmet with a label containing the message, an anti-cut safety gloves, a dust mask, and an educational pamphlet were delivered to intervention group. After four weeks, the check list of observational behaviors in two constructing stations was completed and the results were compared with before intervention. The data were analyzed by paired t-test, t-test and logistic regression. Results: Three common behaviors were observed among staff not using caps, masks and gloves. The odds ratio for helmet and mask usage in the intervention group was more than other groups. After the intervention, the use of safety helmets and masks significantly increased (p < 0.05. The odds ratio for the use of helmets and masks after intervention in the intervention group was significantly higher than other groups (p < 0.05. Conclusion: The experimental basis of the safety devices and personal protection needs and demands of the audience, material and immaterial costs of the equipment, supplies, and promoting their use in the right place, can encourage the staff to continuously use the safety devices at workplace. Key Words: Workplace, Injuries, Personal Protective Equipment, Social Marketing

  5. The marketing of partial hospitalization.

    Science.gov (United States)

    Millsap, P; Brown, E; Kiser, L; Pruitt, D

    1987-09-01

    Health-care professionals are currently operating in the context of a rapidly changing health-care delivery system, including the move away from inpatient services to outpatient services in order to control costs. Those who practice in partial-hospital settings are in a position to offer effective, cost-efficient services; however, there continue to be obstacles which hinder appropriate utilization of the modality. The development and use of a well-designed marketing plan is one strategy for removing these obstacles. This paper presents a brief overview of the marketing process, ideas for developing a marketing plan, and several examples of specific marketing strategies as well as ways to monitor their effectiveness. Partial-hospital providers must take an active role in answering the calls for alternative sources of psychiatric care. A comprehensive, education-oriented marketing approach will increase the public's awareness of such alternatives and enable programs to survive in a competitive environment.

  6. The Proposal of Co-Branding Strategy PT. XYZ and SAS in Automotive Sector in SPAIN Market to Increase PT. XYZ Reputation in International Market

    OpenAIRE

    Putra A, Freggy Griyatta; Nasution, Reza Ashari

    2012-01-01

    The development of the lubricant market in the Asia-Pacific, Africa, Middle East, and South America is an opportunity for PT.XYZ in the future. PT. XYZ wants to improve their brand image through co-branding with the SAS company as one of the local oil company in Spain. The study also analyzes the co-branding strategy through Joint Venture of PT. XYZ with SAS to improve the company's brand image in the International market. The conceptual framework of this research started from the goal of PT....

  7. The role of social media as marketing tool for tourism in Kenya. Case study: Kenya Safari and Tours

    OpenAIRE

    Cheruiyot, Kimaru Stanley

    2011-01-01

    Social media has become extremely effective form of marketing which has raised the brand awareness, brand loyalty, customer services and lead to increase sales hence opening tremendous opportunities for companies to market their products and services using social media. The objective of this research was to find out how tourism companies are integrating social media into marketing so as to boast awareness and generate excitement about tourism destination as well as finding what exactly ha...

  8. Increasing awareness about self and facilitation practice in preparation for transitioning to a new role – the critical reflective process of becoming a certified professional facilitator

    Directory of Open Access Journals (Sweden)

    Pauline Bergin

    2015-11-01

    facilitation practice as I venture beyond the boundaries of the healthcare context, and more specifically nursing, with which I am so familiar. Aims and objectives: To reflect on my experience of the facilitator accreditation process in the context of my practice development work with New South Wales Health, and the implications for my facilitation practice now and into the future. Conclusions: This experience has enabled me to increase my awareness and understanding of my personal facilitation philosophy and practice, to gain insight into my strengths and areas for further development, to develop my skills during the rigorous process and to integrate the fundamental attributes and competencies that set skilled facilitators apart. It has also allowed me to reconsider facilitation in the context of my practice development experience and how I will incorporate practice development principles in my future practice, in healthcare and in other contexts such as community and social efforts. Implications for practice: •\tAccreditation validates the facilitation skills of practice developers •\tFacilitative approaches enable sustainable transformation of individuals, and their practice, as they experience enlightenment, empowerment and emancipation •\tNeutrality about issues, decisions and outcomes enables the facilitator to guide individuals and groups towards increased engagement and ownership of outcomes •\tDevelopment of expertise in facilitation is greatly enhanced through engagement in mentorship •\tThe role of the facilitator is highly challenging, requiring skill, creativity, resilience and specific knowledge, especially in contexts where facilitation is not readily accepted or understood. Initial work requires preparation of the context and persistence to reap the rewards

  9. Evolutionary Awareness

    Directory of Open Access Journals (Sweden)

    Gregory Gorelik

    2014-10-01

    Full Text Available In this article, we advance the concept of “evolutionary awareness,” a metacognitive framework that examines human thought and emotion from a naturalistic, evolutionary perspective. We begin by discussing the evolution and current functioning of the moral foundations on which our framework rests. Next, we discuss the possible applications of such an evolutionarily-informed ethical framework to several domains of human behavior, namely: sexual maturation, mate attraction, intrasexual competition, culture, and the separation between various academic disciplines. Finally, we discuss ways in which an evolutionary awareness can inform our cross-generational activities—which we refer to as “intergenerational extended phenotypes”—by helping us to construct a better future for ourselves, for other sentient beings, and for our environment.

  10. Spillovers among regional and international stock markets

    Science.gov (United States)

    Huen, Tan Bee; Arsad, Zainudin; Chun, Ooi Po

    2014-07-01

    Realizing the greater risk by the increase in the level of financial market integration, this study investigates the dynamic of international and regional stock markets co-movement among Asian countries with the world leading market, the US. The data utilized in this study comprises of weekly closing prices for four stock indices, that consists of two developing markets (Malaysia and China) and two developed markets (Japan and the US), and encompasses the period from January 1996 to December 2012. Multivariate Generalized Autoregressive Conditional Heteroscedasticity (MGARCH) model with the BEKK parameterization is employed to investigate the mean and volatility spillover effects among the selected stock indices. The results show significant mean spillover not only from the larger developed markets to smaller developing markets but also from the smaller developing markets to larger developed markets. Volatility spillover between the developed markets is found to be smaller than that between the developing markets. Conditional correlations among the stock markets are found to increase over the sample period. The findings of significant mean and volatility spillovers are considered as bad news for international investors as it reduces the benefit from portfolio diversification but act as useful information for investors to be more aware in diversifying their investment or stock selection.

  11. Changes in Policy and Market and Network Regulation to Increase Power Generation by Renewables and DG in the EU

    International Nuclear Information System (INIS)

    Van Oostvoorn, F.; Van der Welle, A.

    2009-01-01

    Recently the importance of 'Large scale DER integration' has increased as means to meet the ambitious 2020 EU policy objectives and targets for RES, emissions reductions and energy efficiency. Increasing the role of RES and DG (Renewable Energy Sources and Distributed Generation or DER) in supply is also highly beneficial for reducing EU dependency on gas and oil imports. In this EU context, it is important to review the current barriers, support policies and network regulation for integration of more DG, RES and small scale CHP (Combined Heat and Power) in the power systems. Several studies conducted for the EU and led by the ECN (Energy research Centre of the Netherlands) reveal that currently, in some, mainly new, Member States, the contribution of RES and DG is still very low. However, in coming decades the share of variable RES-E sources should become much larger in many EU countries. Note that 20% RES in a country in 2020 implies a share of electricity supply by RES of about 30% or more. Currently, countries like Denmark and Spain, already experience such a large contribution of (mostly intermittent type) renewables and this is already negatively impacting power system costs. Now the question arises whether or not we can increase the contribution of RES to the power supply beyond 20-30% without raising system inefficiency and what changes in system conditions and market and network regulation are necessary to efficiently absorb large volumes of so called intermittent RES supply resources. Based on findings from several large EU projects promoting the role of RES and DG in the power supply, the authors discuss and present the different barriers and solutions that should facilitate meeting the ambitious EU policy targets for RES in 2020

  12. Current awareness.

    Science.gov (United States)

    Compagno, C; Brambilla, L; Capitanio, D; Boschi, F; Ranzi, B M; Porro, D

    2001-05-01

    In order to keep subscribers up-to-date with the latest developments in their field, this current awareness service is provided by John Wiley & Sons and contains newly-published material on yeasts. Each bibliography is divided into 10 sections. 1 Books, Reviews & Symposia; 2 General; 3 Biochemistry; 4 Biotechnology; 5 Cell Biology; 6 Gene Expression; 7 Genetics; 8 Physiology; 9 Medical Mycology; 10 Recombinant DNA Technology. Within each section, articles are listed in alphabetical order with respect to author. If, in the preceding period, no publications are located relevant to any one of these headings, that section will be omitted. (4 weeks journals - search completed 7th Mar. 2001)

  13. Institutional Awareness

    DEFF Research Database (Denmark)

    Ahlvik, Carina; Boxenbaum, Eva

    Drawing on dual-process theory and mindfulness research this article sets out to shed light on the conditions that need to be met to create “a reflexive shift in consciousness” argued to be a key foundational mechanism for agency in institutional theory. Although past research has identified...... in consciousness to emerge and argue for how the varying levels of mindfulness in the form of internal and external awareness may manifest as distinct responses to the institutional environment the actor is embedded in....

  14. DIGITAL MARKETING FOR FOREIGN MARKETS. CASE: LOST IN KAJAANI

    OpenAIRE

    Akhmetyanova, Yulia

    2016-01-01

    Different marketing researches report that participation in adventure races had grown over the last 2-3 years. However, adventure races have received relatively little attention in academic literature. The focus of existing studies in this field tends to be on accidents or medical issues. At the same time social media networks have become popular. The purpose of this thesis was to describe how increased social media activity would affect awareness of the Lost in Kajaani (LiK) adventure race. ...

  15. Stop the sores: the making and evaluation of a successful social marketing campaign.

    Science.gov (United States)

    Plant, Aaron; Montoya, Jorge A; Rotblatt, Harlan; Kerndt, Peter R; Mall, Karen L; Pappas, Les G; Kent, Charlotte K; Klausner, Jeffrey D

    2010-01-01

    Los Angeles County has experienced a rapid increase in early syphilis among men who have sex with men (MSM) in recent years, with the number of cases rising from 126 in 2000 to 809 in 2005. As part of the public health response to this outbreak, a sustained social marketing campaign was launched in 2002, with the objectives of increasing syphilis testing, knowledge, and awareness among MSM in Los Angeles. This campaign, as implemented, exemplified key principles of social marketing, including market research, audience segmentation, and branding. A cross-sectional study conducted in 2004 to evaluate the campaign found that those MSM who were aware of the campaign were nearly twice as likely to have tested for syphilis in the past 6 months as those MSM who were not aware of the campaign. Those MSM who were aware of the campaign also had more syphilis awareness and knowledge in key areas.

  16. Tragedy prompts depression awareness, suicide prevention campaigns.

    Science.gov (United States)

    Rees, T

    1998-01-01

    The tragic suicide of Robert C. Goltz prompted associates at the integrated marketing and communications company he founded in Green Bay, Wis., to develop two multimedia campaigns, one focusing on depression awareness and the other on suicide prevention.

  17. Price movements guided by the OPEC cartel, when there is a possible increase on prices inside the Market

    Directory of Open Access Journals (Sweden)

    Alex Paubel Junger

    2017-07-01

    Full Text Available The main purpose of this paper is to calculate the estimation of oil supply and demand in the last 12 quarters (2013-2015, using an OLSconometric model, indicating the supply and demand of the market, in a second moment the oil market current supply and demand curves would be indicated for the average price of Brent oil in the abovementioned period. So that in a second moment the "dead weight" of OPEC's economic price model is calculated and how this deadweight economically affects the oil and gas market globally, economically withdrawing the profits that the main producers could obtain if OPEC did not set the price artificially in unstable political scenarios. Lastly, regarding the global economy, and more precisely, the loss in the energy through financial results due the actions taken by OPEC led by Saudi Arabia and its partners in the Middle East, indicating the market failures caused by a cartel.

  18. Recommendations to increase customer conversion rates through website optimization and online marketing Case company: RCS Training Center

    OpenAIRE

    Bogdanova, Daria

    2016-01-01

    The goal of this thesis is to establish effective online marketing strategy for a small B2C wellness studio. The commissioning company RCS Training Center wishes to attract more customers through their website and social media sites, such as Facebook and Instagram. This objective is justified by the popularity of the wellness and fitness niche online, which creates big market potential in the homeland and internationally. However, popularity also means high competition. A lack of experience i...

  19. MoveU? Assessing a Social Marketing Campaign to Promote Physical Activity

    Science.gov (United States)

    Scarapicchia, Tanya M. F.; Sabiston, Catherine M. F.; Brownrigg, Michelle; Blackburn-Evans, Althea; Cressy, Jill; Robb, Janine; Faulkner, Guy E. J.

    2015-01-01

    Objective: MoveU is a social marketing initiative aimed at increasing moderate-to-vigorous physical activity (MVPA) among undergraduate students. Using the Hierarchy of Effects model (HOEM), this study identified awareness of MoveU and examined associations between awareness, outcome expectations, self-efficacy, intentions, and MVPA. Participants:…

  20. A SERIOUS GAME RAISING AWARENESS AND EXPERIENCE OF DEPRESSION

    OpenAIRE

    Plechawska-Wojcik, Malgorzata; Rybka, Joanna

    2015-01-01

    The paper presents the idea and gameplay of the serious game dedicated for both, patients suffering from depression to help them in the fight against disease and healthy individuals to raise their awareness about depression disease and increase their level of knowledge about it. Serious games are gaining more and more popularity nowadays. Using games for purpose different than only pure entertainment is the idea of serious game. On the market there are available several computer game solu...

  1. Recognizing misleading pharmaceutical marketing online.

    Science.gov (United States)

    De Freitas, Julian; Falls, Brian A; Haque, Omar S; Bursztajn, Harold J

    2014-01-01

    In light of decision-making psychology, this article details how drug marketing operates across established and novel web domains and identifies some common misleading trends and influences on prescribing and patient-initiated medication requests. The Internet has allowed pharmaceutical marketing to become more salient than ever before. Although the Internet's growth has improved the dissemination of pharmaceutical information, it has also led to the increased influence of misleading pharmaceutical marketing. Such mismarketing is of concern, especially in psychiatry, since psychotropics generate considerable revenue for drug companies. In a climate of resource-limited drug regulation and time-strapped physicians, we recommend improving both independent monitoring and consumer awareness of Internet-enabled, potentially misleading, pharmaceutical marketing influences. © 2014 American Academy of Psychiatry and the Law.

  2. The negative effects on mental health of being in a non-desired occupation in an increasingly precarious labour market.

    Science.gov (United States)

    Canivet, Catarina; Aronsson, Gunnar; Bernhard-Oettel, Claudia; Leineweber, Constanze; Moghaddassi, Mahnaz; Stengård, Johanna; Westerlund, Hugo; Östergren, Per-Olof

    2017-12-01

    Precarious employment has been associated with poor mental health. Moreover, increasing labour market precariousness may cause individuals to feel 'locked-in', in non-desired workplaces or occupations, out of fear of not finding a new employment. This could be experienced as a 'loss of control', with similar negative health consequences. It is plausible that the extent to which being in a non-desired occupation (NDO) or being in precarious employment (PE) has a negative impact on mental health differs according to age group. We tested this hypothesis using data from 2331 persons, 18-34, 35-44, and 45-54 years old, who answered questionnaires in 1999/2000, 2005, and 2010. Incidence rate ratios (IRR) were calculated for poor mental health (GHQ-12) in 2010, after exposure to NDO and PE in 1999/2000 or 2005. NDO and PE were more common in the youngest age group, and they were both associated with poor mental health. In the middle age group the impact of NDO was null, while in contrast the IRR for PE was 1.7 (95% CI: 1.3-2.3) after full adjustment. The pattern was completely the opposite in the oldest age group (adjusted IRR for NDO 1.6 (1.1-2.4) and for PE 0.9 (0.6-1.4)). The population attributable fraction of poor mental health was 14.2% and 11.6%, respectively, for NDO in the youngest and oldest age group, and 17.2% for PE in the middle age group. While the consequences of PE have been widely discussed, those of NDO have not received attention. Interventions aimed at adapting work situations for older individuals and facilitating conditions of job change in such a way as to avoid risking unemployment or precarious employment situations may lead to improved mental health in this age group.

  3. Increasing Labor Market Participation and Reducing Structural Unemployment in Rural and Urban Areas of Europe. Case Study – Romania

    Directory of Open Access Journals (Sweden)

    Mihaela Roberta STANEF

    2012-03-01

    Full Text Available Member States ought to integrate the flexicurity values approved by the European Council into their labor market policies and apply them, making full use of European Social Fund sustain with a view to growing labor market participation and fighting segmentation and inactivity, gender inequality, at the same time as reducing structural unemployment. Actions to improve flexibility and security should be both balanced and mutually strengthen. Member States must consequently initiate a combination of flexible and reliable employment contracts, active labor market policies, effective lifelong learning, policies to promote labor mobility, and adequate social security systems to secure professional transitions accompanied by clear privileges and responsibilities for the unemployed to dynamically seek work.

  4. Marketing Strategy

    OpenAIRE

    Andrýsková, Hana

    2013-01-01

    The aim of this thesis is to examine current marketing efforts of AARON - the leading seller of digital cameras. I will analyze current marketing tools and suggest improvements in efficiency and effectiveness of these tools. Marketing strategy is a method of managing and coordinating efforts in marketing field so that the goals can be reached. The aim is to increase sales, turnover, revenues, profits, drive out competition and also to build up a corporate image and corporate culture. I will a...

  5. Romanian Insurance Market Facing Globalization Process

    Directory of Open Access Journals (Sweden)

    Dumitru G. Badea

    2008-09-01

    Full Text Available The Romanian insurance market has passed through a permanent process of growth which ended up in 2004 to exceed the threshold of 1 billion Euros, in the frame of a small awareness and confidence of the population towards insurance, even now after 15 years. The globalization process of the financial markets affected also the Romanian market even before Romania became member of the European Union. The globalization brought about benefits (especially under the form of increase in the quality of the services provided to clients but also disadvantages for local companies (significant costs in logistics and training in order to cope with the international groups.

  6. Evaluating a County-Sponsored Social Marketing Campaign to Increase Mothers' Initiation of HPV Vaccine for their Pre-teen Daughters in a Primarily Rural Area.

    Science.gov (United States)

    Cates, Joan R; Shafer, Autumn; Diehl, Sandra J; Deal, Allison M

    2011-01-01

    Routine vaccination against human papillomavirus (HPV), the main cause of cervical cancer, is recommended for 11-12 year old girls, yet vaccine uptake is low. This study evaluates a social marketing campaign initiated by 13 North Carolina counties to raise awareness among parents and reduce barriers to accessing the vaccine in a primarily rural area. The 3-month campaign targeted mothers of girls ages 11-12 and healthcare practices serving pre-teen girls in four counties. Principles of social marketing were: product (recommended vaccine against HPV), price (cost, perception of safety and efficacy, and access), promotion (posters, brochures, website, news releases, doctor's recommendation), and place (doctors' offices, retail outlets). We analyzed (1) website traffic, hotline calls, and media placement; (2) cross-sectional surveys of mothers and providers; and (3) HPV immunization rates in intervention versus non-intervention counties. Of respondent mothers (n=225), 82% heard or saw campaign messages or materials. Of respondent providers (n=35), 94% used campaign brochures regularly or occasionally in conversations with parents. HPV vaccination rates within six months of campaign launch were 2% higher for 9-13 year old girls in two of the four intervention counties compared to 96 non-intervention counties. This evaluation supports campaign use in other primarily rural and underserved areas.

  7. Evaluating a County-Sponsored Social Marketing Campaign to Increase Mothers’ Initiation of HPV Vaccine for their Pre-teen Daughters in a Primarily Rural Area

    Science.gov (United States)

    Cates, Joan R.; Shafer, Autumn; Diehl, Sandra J.; Deal, Allison M.

    2011-01-01

    Routine vaccination against human papillomavirus (HPV), the main cause of cervical cancer, is recommended for 11–12 year old girls, yet vaccine uptake is low. This study evaluates a social marketing campaign initiated by 13 North Carolina counties to raise awareness among parents and reduce barriers to accessing the vaccine in a primarily rural area. The 3-month campaign targeted mothers of girls ages 11–12 and healthcare practices serving pre-teen girls in four counties. Principles of social marketing were: product (recommended vaccine against HPV), price (cost, perception of safety and efficacy, and access), promotion (posters, brochures, website, news releases, doctor’s recommendation), and place (doctors’ offices, retail outlets). We analyzed (1) website traffic, hotline calls, and media placement; (2) cross-sectional surveys of mothers and providers; and (3) HPV immunization rates in intervention versus non-intervention counties. Of respondent mothers (n=225), 82% heard or saw campaign messages or materials. Of respondent providers (n=35), 94% used campaign brochures regularly or occasionally in conversations with parents. HPV vaccination rates within six months of campaign launch were 2% higher for 9–13 year old girls in two of the four intervention counties compared to 96 non-intervention counties. This evaluation supports campaign use in other primarily rural and underserved areas. PMID:21804767

  8. World market of marketing research

    Directory of Open Access Journals (Sweden)

    Samuels John

    2002-01-01

    Full Text Available The value of the total world market market research in the year 2001 was US$15,890 million, a 2.8% increase on the previous year. This is the first of several articles to be published in Research World on the results from ESOMAR's latest annual study on the market research sector worldwide

  9. National Latino AIDS Awareness Day

    Centers for Disease Control (CDC) Podcasts

    This podcast highlights National Latino AIDS Awareness Day, to increase awareness of the disproportionate impact of HIV on the Hispanic or Latino population in the United States and dependent territories. The podcast reminds Hispanics or Latinos that they have the power to take control of their health and protect themselves against HIV.

  10. Melanoma early detection and awareness

    DEFF Research Database (Denmark)

    Wainstein, Alberto; Algarra, Salvador Martin; Bastholt, Lars

    2014-01-01

    to increase public awareness and favor early diagnosis. Awareness campaigns, doctor education, and screening of high-risk subjects have all contributed to improve disease outcome in developed countries. The role of primary care physicians is particularly relevant in this regard. Developing countries...

  11. Energy awareness

    Energy Technology Data Exchange (ETDEWEB)

    1977-01-01

    The objective of the Symposium for Public Awareness on Energy was to provide an information exchange among the members of the technical community and the public, civic, fraternal, service, and labor organizations on timely energy-related issues. The 1977 symposium was oriented toward state and local governmental officials in the southeastern states. Since it is these officials who have the responsibility for the development and actualization of local energy strategies, the program was directed toward providing information which would be of help to them in considering energy plans. The symposium presentations featured speakers who are recognized in many facets of the energy field. A variety of views were expressed and a number of policy alternatives were suggested. It is hoped that the presentations provided the motivation for the audience to return to their respective communities with a new and expanded perspective regarding energy issues and policies. The private and public organizations represented at the symposium can continue to provide pertinent information to those who are interested. A separate abstract was prepared for each of the 9 presentations.

  12. Budget Impact of Increasing Market Share of Patient Self-Testing and Patient Self-Management in Anticoagulation

    NARCIS (Netherlands)

    Stevanović, Jelena; Postma, Maarten J.; Le, Hoa H.

    Background: Patient self-testing (PST) and/or patient self-management (PSM) might provide better coagulation care than monitoring at specialized anticoagulation centers. Yet, it remains an underused strategy in the Netherlands. Methods: Budget-impact analyses of current and new market-share

  13. Does market integration buffer risk, erode traditional sharing practices and increase inequality? A test among Bolivian forager-farmers.

    Science.gov (United States)

    Gurven, Michael; Jaeggi, Adrian V; von Rueden, Chris; Hooper, Paul L; Kaplan, Hillard

    2015-08-01

    Sharing and exchange are common practices for minimizing food insecurity in rural populations. The advent of markets and monetization in egalitarian indigenous populations presents an alternative means of managing risk, with the potential impact of eroding traditional networks. We test whether market involvement buffers several types of risk and reduces traditional sharing behavior among Tsimane Amerindians of the Bolivian Amazon. Results vary based on type of market integration and scale of analysis (household vs. village), consistent with the notion that local culture and ecology shape risk management strategies. Greater wealth and income were unassociated with the reliance on others for food, or on reciprocity, but wealth was associated with a greater proportion of food given to others (i.e., giving intensity) and a greater number of sharing partners (i.e., sharing breadth). Across villages, greater mean income was negatively associated with reciprocity, but economic inequality was positively associated with giving intensity and sharing breadth. Incipient market integration does not necessarily replace traditional buffering strategies but instead can often enhance social capital.

  14. Ethics and marketing research

    Directory of Open Access Journals (Sweden)

    Salai Suzana

    2006-01-01

    Full Text Available The ethics is the inner law of the individual. Its application is controlled and sacked by the self-awareness and the surrounding (by ethical codecs. The self-awareness is the inner law produced by everyday life, and is therefore changeable and adaptable to the outer reality. The ethics is a common field of marketing research, within the processes of ethical dilemmas and the marketing research process itself (identified target segments: the public the consumer, the subject ordering marketing research and marketing researchers.

  15. Formative process evaluation for implementing a social marketing intervention to increase walking among African Americans in the Positive Action for Today's Health trial.

    Science.gov (United States)

    Coulon, Sandra M; Wilson, Dawn K; Griffin, Sarah; St George, Sara M; Alia, Kassandra A; Trumpeter, Nevelyn N; Wandersman, Abraham K; Forthofer, Melinda; Robinson, Shamika; Gadson, Barney

    2012-12-01

    Evaluating programs targeting physical activity may help to reduce disparate rates of obesity among African Americans. We report formative process evaluation methods and implementation dose, fidelity, and reach in the Positive Action for Today's Health trial. We applied evaluation methods based on an ecological framework in 2 community-based police-patrolled walking programs targeting access and safety in underserved African American communities. One program also targeted social connectedness and motivation to walk using a social marketing approach. Process data were systematically collected from baseline to 12 months. Adequate implementation dose was achieved, with fidelity achieved but less stable in both programs. Monthly walkers increased to 424 in the walking-plus-social marketing program, indicating expanding program reach, in contrast to no increase in the walking-only program. Increased reach was correlated with peer-led Pride Strides (r = .92; P social marketing component, and program social interaction was the primary reason for which walkers reported participating. Formative process evaluation demonstrated that the walking programs were effectively implemented and that social marketing increased walking and perceived social connectedness in African American communities.

  16. The Significance of Consumer’s Awareness about Organic Food Products in the United Arab Emirates

    Directory of Open Access Journals (Sweden)

    Safdar Muhummad

    2016-08-01

    Full Text Available Awareness about negative externalities generated by conventional farming is gaining momentum with consumers around the world, opting for alternatively, namely organically, produced food products. Information about consumers’ awareness is an essential element for farmers and marketing agencies to successfully plan production that can capture a greater market share. This study discusses effective factors influencing consumers’ awareness about the benefits of organic food in the United Arab Emirates. Sample data and ordinary least square (OLS regression techniques are applied to delineate factors influencing consumers’ awareness about organic food. The results from this regression analysis highlight the importance of specific socioeconomic determinants that change awareness about organic food products in United Arab Emirates (UAE households. This study finds that awareness about organic food is influenced more effective factors such as gender, nationality, and education as well as income, occupation and age. These research findings apply to other economies and societies that have an increasing per capita spending on organic food, but also where people are highly sensitive to information provided about organic food. Therefore, these results are important to these research beneficiaries including food marketing planners, researchers, and agricultural and food policy makers.

  17. The Design of E-Commerce System in the Shrimp Paste Industry using the Method of Structured Analysis and Design Technique (SADT to Increase Marketing

    Directory of Open Access Journals (Sweden)

    Nurdiansyah Yanuar

    2018-01-01

    Full Text Available The E-Commerce system in the shrimp paste industry is designed to increase the marketing and branding of Payangan shrimp paste. The shrimp paste produced by KUB (Kelompok Usaha Bersama—Business Group and Poklahsar (Kelompok Pengolah Pemasaran—Marketing Processing Group consisting of a number of joint household industries is yet to meet the sales number set. Shrimp paste has several variants, such as the processed one, the raw one and one in the form of powder which constitute the result of the development of maritime research group of Universitas Jember. The target market of the product is both national and international, especially for the powder shrimp paste which is the recent innovation of the maritime research group. It is considered to be a possibility to increase the sales figures and to decrease the marketing costs by optimizing the use of the internet. In order to do so, a system should be design using Structured Analysis and Design Technique (SADT to build an e-commerce application. It is expected that the E-Commerce application can increase the sales of the shrimp paste and reach a wider number of consumers.

  18. Health care: development of data for a marketing approach.

    Science.gov (United States)

    Stitt, V J

    1985-06-01

    Marketing in health care is a relatively new process. It is a business tool that can serve a very useful purpose. Health care management has become aware of the usefulness of marketing in long-range planning. Through a well-thought-out marketing plan, the provider will not be leaving the future to chance. A well-conceived, patient-oriented, competitor-aware marketing plan should place the medical practice at a strategic advantage as the health care industry joins other industries in the competitive marketplace for the consumer's dollar.The ever-increasing political and regulatory environment that the health care field is undergoing emphasizes the need for the inclusion of marketing skills, such as cost containment, in the medical curriculum. It should be the obligation of the training facilities as well as medical societies to respond to this need by providing the education that will enable black providers to survive in this competitive environment.

  19. Determining the brand awareness of product placement in video games

    OpenAIRE

    Král, Marek

    2015-01-01

    This bachelor thesis focusses on the determination of the brand awareness of product placement in video games. The theoretical part includes information about marketing, product placement and video games. The practical part consists of evaluation of the market research about product placements in video games. Conclusion suggests the most important factors influencing the level brand awareness.

  20. Awareness of nutrition problems among Vietnamese health and education professionals.

    Science.gov (United States)

    Pham, Thi Hai Quynh; Worsley, Anthony; Lawrence, Mark; Marshall, Bernie

    2017-10-01

    Professionals who provide nutrition education and consulting to the public are encouraged to take into account the health, environmental and social contexts that influence health-related attitudes and behaviours in the population. This paper examined the awareness of shifts in population health outcomes associated with the nutrition transition in Vietnam among university nutrition lecturers, health professionals and school education professionals. Most of these professionals held accurate views of the current population health issues in Vietnam. However, they differed in their awareness of the seriousness of overweight and obesity. Although the majority indicated that the prevalence of obesity and non-communicable diseases (NCDs) had increased, nearly half believed that the government should complete its attempts to control undernutrition before trying to control obesity. More health professionals believed that food marketing was responsible for the growing prevalence of children's obesity, and more of them disapproved of the marketing of less healthy food to children. In contrast, the university nutrition lecturers were least aware of food marketing and the seriousness of obesity. Of the three groups, the university nutrition lecturers held less accurate perceptions of nutrition transition problems and their likely drivers. There is an urgent need for greater provision of public nutrition education for all three groups of professionals. © The Author 2016. Published by Oxford University Press. All rights reserved. For Permissions, please email: journals.permissions@oup.com.

  1. NOKIA MOBILE PHONE MARKETING IN CHINA

    OpenAIRE

    He, Yayi

    2012-01-01

    The goal of my thesis is to analyze the Nokia mobile’s sales in the Chinese market, including product type, product competitiveness, market awareness, price difference, market segmentation, market position, and market share. This thesis provides the market research indicating the sales, competitors, Nokia’s market strategy, the environment analysis and a SWOT analysis of Chinese market. The final part of my thesis is the description of the current situation of Nokia in addition to suggestions...

  2. Application complementarity of the knowledge management and internal marketing concepts in the aim of increasing enterprise's intellectual capital

    Directory of Open Access Journals (Sweden)

    Krstić Bojan

    2012-01-01

    Full Text Available Enterprise competitiveness in the era of knowledge economy is most directly connected to human and other intellectual resources. Managers and other employees become vital resource in the 21st century, and their knowledge is the key of creating and delivering superior value to the customers. Nowadays, they are one of the most important segments of assets without which enterprise cannot exist. Crucial question for management is how to enlarge other knowledge resources based on human resources knowledge, that is, their economically- relevant form - intellectual capital. Initial hypothesis of this paper is that, internal marketing, which has enterprise's employees in the focus, can create adequate basis for specializing and enlarging knowledge resources - intellectual resources or intellectual capital as a key factor of competitiveness in the era of knowledge economy. Knowledge management is observed as a segment of intellectual capital management process within an enterprise, with aim to direct the efficient usage of all kinds of knowledge (individual, group-team, organizational in order to create new business opportunities and successful commercialisations of products/services. The aim of this paper is to indicate that complementary application of the concept of internal marketing and the concept of knowledge management may result in synergetic effect of enlargement and specialisation of the knowledge resources - intellectual capital. In the paper we use methods of scientific observation, testing and connecting, as well as methods of analysis and synthesis. The purpose of obtained results application and conclusions from this research is to show to the enterprise management the importance of simultaneous effective application of internal marketing concept and knowledge transfer through processes and practices of knowledge management.

  3. Impacts of a farmers' market incentive programme on fruit and vegetable access, purchase and consumption.

    Science.gov (United States)

    Olsho, Lauren Ew; Payne, Gayle Holmes; Walker, Deborah Klein; Baronberg, Sabrina; Jernigan, Jan; Abrami, Alyson

    2015-10-01

    The present study examines the impact of Health Bucks, a farmers' market incentive programme, on awareness of and access to farmers' markets, and fruit and vegetable purchase and consumption in low-income New York City neighbourhoods. The evaluation used two primary data collection methods: (i) an on-site point-of-purchase survey of farmers' market shoppers; and (ii) a random-digit-dial telephone survey of residents in neighbourhoods where the programme operates. Additionally, we conducted a quasi-experimental analysis examining differential time trends in consumption before and after programme introduction using secondary Community Health Survey (CHS) data. New York City farmers' markets and communities. Farmers' market shoppers (n 2287) completing point-of-purchase surveys in a representative sample of New York City farmers' markets in 2010; residents (n 1025) completing random-digit-dial telephone survey interviews in 2010; and respondents (n 35 606) completing CHS interviews in 2002, 2004, 2008 and 2009. Greater Health Bucks exposure was associated with: (i) greater awareness of farmers' markets; (ii) increased frequency and amount of farmers' market purchases; and (iii) greater likelihood of a self-reported year-over-year increase in fruit and vegetable consumption. However, our CHS analysis did not detect impacts on consumption. While our study provides promising evidence that use of farmers' market incentives is associated with increased awareness and use of farmers' markets, additional research is needed to better understand impacts on fruit and vegetable consumption.

  4. Digital wine marketing: Social media marketing for the wine industry

    Directory of Open Access Journals (Sweden)

    Viana Natália Andrade

    2016-01-01

    Full Text Available The wine industry recognizes the increasingly relevant role of digital marketing as a valuable and appropriate tool to reach (adult consumers. This paper intends to trace a brief analysis about Digital Wine Marketing and Social Media Marketing contribution for the Wine Industry to increase brand awareness and sales and develop a short guidance to digital marketing as well. When consumers search for wine and wineries on internet they are bombarded with an massive volume of brand messages, meaning that delivering creative, polished content is key if a brand wants to capture people's attention. So, make a good wine is a important part of the work, but after this is necessary to give it the presentation it deserves, communicating accurately to consumers and have in mind that digital marketing activities are in a state of evolutionary development, where new trends are likely to occur rapidly and wineries have to adapt.

  5. The Role of Romanian Universities in Increasing Graduates’ Employability. Curriculum Management and Development of Competences Required by the Labor Market

    Directory of Open Access Journals (Sweden)

    Lavinia Cornelia BUTUM

    2015-09-01

    Full Text Available  IT&C instruments have been introduced in teaching and learning in order to facilitate the acquisition of competences and develop abilities for using new media and technologies. They lead to creating the competences which are necessary for a well-trained workforce. The results of a previous study where we wanted to identify the students’ main requests regarding development needs by using new teaching/learning technologies have highlighted the support that students want to receive from universities in finding a workplace. Thus, “84% of students want universities to establish partnerships with private institutions or ask for their support in developing projects in which students could participate as volunteers. 64% of students want the curriculum to be adapted to the employers’ requests and 59% consider it is necessary to include new teach/learn tools in the process of adapting the curriculum” (Butum, Stan & Zodieru, 2015. The present paper develops the idea that students are very demanding with the quality of their studies and they are focusing to obtain “right” skills for the labor market. We want to develop this analysis by approaching the change/adaptation of the curriculum in concordance to the market needs. We also intend to identify the employers’ requests about the young graduates’ competences and abilities and the way the employers perceive the role of universities in building human capital.

  6. A Community-Based Marketing Campaign at Farmers Markets to Encourage Fruit and Vegetable Purchases in Rural Counties With High Rates of Obesity, Kentucky, 2015-2016.

    Science.gov (United States)

    DeWitt, Emily; McGladrey, Margaret; Liu, Emily; Peritore, Nicole; Webber, Kelly; Butterworth, Brooke; Vail, Ann; Gustafson, Alison

    2017-08-31

    Availability of farmers markets may increase fruit and vegetable consumption among rural residents of the United States. We conducted a community-based marketing campaign, Plate it Up Kentucky Proud (PIUKP), in 6 rural communities over 2 years to determine the association between exposure to the campaign and fruit and vegetable purchases, adjusted for Supplemental Nutrition Assistance Program recipient status. Logistic regression was used to examine the odds of the PIUKP campaign influencing purchases. Awareness of the PIUKP marketing campaign was significantly associated with a willingness to prepare fruits and vegetables at home. Using marketing strategies at farmers markets may be an effective way to improve fruit and vegetable purchases in rural communities.

  7. Measuring Food Brand Awareness in Australian Children: Development and Validation of a New Instrument.

    Directory of Open Access Journals (Sweden)

    Laura Turner

    Full Text Available Children's exposure to food marketing is one environmental determinant of childhood obesity. Measuring the extent to which children are aware of food brands may be one way to estimate relative prior exposures to food marketing. This study aimed to develop and validate an Australian Brand Awareness Instrument (ABAI to estimate children's food brand awareness.The ABAI incorporated 30 flashcards depicting food/drink logos and their corresponding products. An abbreviated version was also created using 12 flashcards (ABAI-a. The ABAI was presented to 60 primary school aged children (7-11 yrs attending two Australian after-school centres. A week later, the full-version was repeated on approximately half the sample (n=27 and the abbreviated-version was presented to the remaining half (n=30. The test-retest reliability of the ABAI was analysed using Intra-class correlation coefficients. The concordance of the ABAI-a and full-version was assessed using Bland-Altman plots. The 'nomological' validity of the full tool was investigated by comparing children's brand awareness with food marketing-related variables (e.g. television habits, intake of heavily promoted foods.Brand awareness increased with age (p<0.01 but was not significantly correlated with other variables. Bland-Altman analyses showed good agreement between the ABAI and ABAI-a. Reliability analyses revealed excellent agreement between the two administrations of the full-ABAI.The ABAI was able to differentiate children's varying levels of brand awareness. It was shown to be a valid and reliable tool and may allow quantification of brand awareness as a proxy measure for children's prior food marketing exposure.

  8. Modern marketing approach: Concept of viral marketing

    Directory of Open Access Journals (Sweden)

    Mihailović Lidija B.

    2017-01-01

    Full Text Available Today, viral marketing is one of the most effective forms of marketing and it can be used to raise awareness about the product/service of a specific company. This type of marketing thrives in a modern environment, where final users (buyers/clients dominate by spreading messages within themselves. Boosted by the advantages that modern technology brings, viral marketing is booming in the online world. For the first time, small brands have a chance to make their appearance in the global market ad challenge the dominating position of the historically top brands. All they need is content that draws attention and modern, digital culture will help spread their message. Viral marketing is the future. And with the growth of social media and other channels, marketing managers need to be careful, because it is a thin line between a good and a bad (backfired viral campaign.

  9. Farmers' market shopping and dietary behaviours among Supplemental Nutrition Assistance Program participants.

    Science.gov (United States)

    Jilcott Pitts, Stephanie B; Wu, Qiang; Demarest, Chelsea L; Dixon, Crystal E; Dortche, Ciarra Jm; Bullock, Sally L; McGuirt, Jared; Ward, Rachel; Ammerman, Alice S

    2015-09-01

    Because farmers' markets include a variety of fruits and vegetables, shopping at farmers' markets would likely improve diet quality among low-income consumers, as well as promote sustainable direct farm-to-consumer business models. However, not much is known about how to promote farmers' market shopping among low-income consumers. Therefore, the purpose of the present paper was to examine barriers to and facilitators of shopping at farmers' markets and associations between shopping at farmers' markets and self-reported dietary behaviours (fruit and vegetable, sugar-sweetened beverage and fast-food consumption) and BMI. Cross-sectional analyses of associations between farmers' market shopping frequency, awareness of markets, access to markets, dietary behaviours and BMI. Department of Social Services, Pitt County, eastern North Carolina, USA. Between April and July 2013, Supplemental Nutrition Assistance Program (SNAP) participants (n 205) completed a quantitative survey. Barriers to shopping at farmers' markets included does not accept SNAP/electronic benefit transfer, out of the way and lack of transportation. Farmers' market shopping was associated with awareness of farmers' markets (estimate =0·18 (se 0·04), Pmarket shopping (estimate =1·06 (se 0·32), P=0·001). Our study is one of the first to examine SNAP participants' farmers' market shopping, distance to farmers' markets and dietary behaviours. Barriers to shopping at farmers' markets and increasing awareness of existing markets should be addressed in future interventions to increase SNAP participants' use of farmers' markets, ultimately improving diet quality in this high-risk group.

  10. Sport Marketing

    OpenAIRE

    Ekmekci, Ridvan; Ekmekçi, Aytul Yeter

    2009-01-01

    Abstract  Marketing which is entered to almost our whole life, now more than goods and services, became an important  concept of ideas, persons, institutions, events, and facilities. As a main activities of business co. marketing has an important place in sports industry. Recently, the development of special sport marketing strategies and the presentation of sport goods and services to consumers are gaining importance. Efforts of increasing income of sport clubs, because of sport organization...

  11. Viral Marketing

    OpenAIRE

    Sorina Raula Gîrboveanu; Silvia Puiu

    2008-01-01

    With consumers showing increasing resistance to traditional forms of advertising such as TV or newspaper ads, marketers have turned to alternate strategies, including viral marketing. Viral marketing exploits existing social networks by encouraging customers to share product information with their friends.In our study we are able to directly observe the effectiveness of person to person word of mouth advertising for hundreds of thousands of products for the first time

  12. Marketing University Education: The Southern African Experience.

    Science.gov (United States)

    Maringe, Felix; Foskett, Nick

    2002-01-01

    Examined the perceptions of university marketers in southern Africa. Found a varying awareness of the significance of marketing, with more mature institutions exhibiting more developed marketing orientations. Strategies ranged from marketing as public relations to marketing as sales, with universities in South Africa the only ones demonstrating a…

  13. Targeting screening and social marketing to increase detection of acute HIV infection in men who have sex with men in Vancouver, British Columbia.

    Science.gov (United States)

    Gilbert, Mark; Cook, Darrel; Steinberg, Malcolm; Kwag, Michael; Robert, Wayne; Doupe, Glenn; Krajden, Mel; Rekart, Michael

    2013-10-23

    The contribution of acute HIV infection (AHI) to transmission is widely recognized, and increasing AHI diagnosis capacity can enhance HIV prevention through subsequent behavior change or intervention. We examined the impact of targeted pooled nucleic acid amplification testing (NAAT) and social marketing to increase AHI diagnosis among men who have sex with men (MSM) in Vancouver. Observational study. We implemented pooled NAAT following negative third-generation enzyme immunoassay (EIA) testing for males above 18 years in six clinics accessed by MSM, accompanied by two social marketing campaigns developed by a community gay men's health organization. We compared test volume and diagnosis rates for pre-implementation (April 2006-March 2009) and post-implementation (April 2009-March 2012) periods. After implementation, we used linear regression to examine quarterly trends and calculated diagnostic yield. After implementation, the AHI diagnosis rate significantly increased from 1.03 to 1.84 per 1000 tests, as did quarterly HIV test volumes and acute to non-acute diagnosis ratio. Of the 217 new HIV diagnoses after implementation, 54 (24.9%) were AHIs (25 detected by pooled NAAT only) for an increased diagnostic yield of 11.5%. The average number of prior negative HIV tests (past 2 years) increased significantly for newly diagnosed MSM at the six study clinics compared to other newly diagnosed MSM in British Columbia, per quarter. Targeted implementation of pooled NAAT at clinics accessed by MSM is effective in increasing AHI diagnoses compared to third-generation EIA testing. Social marketing campaigns accompanying pooled NAAT implementation may contribute to increasing AHI diagnoses and frequency of HIV testing.

  14. CSR as a Marketing Tool : a Case Study of Fast Food Restaurant in Malaysia

    OpenAIRE

    Abdul Razak, Armiza

    2014-01-01

    The use of corporate social responsibility (CSR) as being an efficient marketing tool would be matter that is being researched, especially with the increasing awareness of consumers about the importance of commercial organizations doing business in ways that do not harm the consumers or the environment. The aim of the research will be to obtain data from qualitative data in order to determine whether using CSR as being a marketing tool would bring a higher level of efficiency in the marketing...

  15. Environmental Knowledge, Awareness, and Business School Students’ Intentions to Purchase Green Vehicles in Emerging Countries

    Directory of Open Access Journals (Sweden)

    Muhammad Mohiuddin

    2018-05-01

    Full Text Available Environmental awareness and changing attitudes toward “green consumption” are becoming evident in emerging countries’ markets. Using an extended theory of planned behavior, this paper aims to examine emerging countries’ business students’ intentions to purchase green vehicles. Stratified random sampling was used to select study participants, and data were collected through face-to-face interviews. Results revealed that environmental knowledge and awareness have a significant influence on business students’ favorable attitudes toward green vehicles. Further, a significant association between attitudes toward green vehicles, perceived behavioral controls, and intentions to purchase green vehicles was observed. Findings serve to inform managers and policy makers who are formulating strategies for maximizing value creation in an era of increasingly environmentally aware consumers in emerging markets. Ultimately, this policy will help to promote green technology initiatives, and encourage higher rates of adoption of eco-friendly vehicles in emerging countries.

  16. The Marketing Concept in an Academic Environment

    Science.gov (United States)

    Rešetová, Kvetoslava

    2013-01-01

    Universities, as subjects of the academic environment, are institutions with the priority of education and research. The task of the marketing concept in the academic field is to communicate with all important target groups to support a stronger position and their perception of the school. The aim of the intervention is to increase the prestige, improve awareness, support positive attitudes, and present successful results in all areas of activity. This means creation and protection of a positive image, which enables higher interest of all target groups and secures better awareness about it.

  17. Does Online Marketing Truly Replace Traditional Marketing?

    OpenAIRE

    Gunawan, Emilia Margareth

    2013-01-01

    This review explains the way how online marketing has been replacing traditional marketing in terms of marketing mix. This replacement might happen, because online marketing can give advantages, i.e., offering on-time delivery, increasing effectiveness of two way interactions between buyer and seller, and creating online communities (Szmigin, et al, 2005). The transition of atoms to bits format reflects that tangible products in traditional marketing is being digitalized. The marketing strate...

  18. Kids Identifying and Defeating Stroke (KIDS): development and implementation of a multiethnic health education intervention to increase stroke awareness among middle school students and their parents.

    Science.gov (United States)

    Mullen Conley, Kathleen; Juhl Majersik, Jennifer; Gonzales, Nicole R; Maddox, Katherine E; Pary, Jennifer K; Brown, Devin L; Moyé, Lemuel A; Espinosa, Nina; Grotta, James C; Morgenstern, Lewis B

    2010-01-01

    The Kids Identifying and Defeating Stroke (KIDS) project is a 3-year prospective, randomized, controlled, multiethnic school-based intervention study. Project goals include increasing knowledge of stroke signs and treatment and intention to immediately call 911 among Mexican American (MA) and non-Hispanic White (NHW) middle school students and their parents. This article describes the design, implementation, and interim evaluation of this theory-based intervention. Intervention students received a culturally appropriate stroke education program divided into four 50-minute classes each year during the sixth, seventh, and eighth grades. Each class session also included a homework assignment that involved the students' parents or other adult partners. Interim-test results indicate that this educational intervention was successful in improving students' stroke symptom and treatment knowledge and intent to call 911 upon witnessing a stroke compared with controls. The authors conclude that this school-based educational intervention to reduce delay time to hospital arrival for stroke shows early promise.

  19. Building brand awareness in social media industry : Case: Glostars Company

    OpenAIRE

    Hoang, Thu

    2017-01-01

    The purpose of this thesis is to study about brand awareness, marketing, social medias, and Glostars’ marketing strategies. The study was also aimed to measure the effective level of Glostars’ marketing activities. The research areas involved marketing strategy, digital marketing, and competitors’ analysis. The research includes both qualitative and quantitative research methods. Data for the quantitative approach were collected by handing a questionnaire for target respondents. Moreover,...

  20. Government policies increasingly promote renewable energy sources : wood energy markets in the UNECE region, 2009-2010

    Science.gov (United States)

    Olle Olsson; Bengt Hillring; Rens Hartkamp; Kenneth Skog; Henry Spelter; Francisco Aguilar; Warren Mabee; Christopher Gaston; Antje Wahl

    2010-01-01

    Sustainability issues about wood fuels are increasingly being debated, but the European Union has decided not to impose EU-wide sustainability criteria for solid biomass. United Kingdom energy companies plan massive increases in their utilization of wood energy, further fuelling European demand for wood energy. In order to increase control of the value chain, European...

  1. STUDY ON RETAIL BRAND AWARENESS IN RETAIL

    Directory of Open Access Journals (Sweden)

    Dabija Dan Cristian

    2011-12-01

    Full Text Available Brand awareness, together with other behavioural indicators (sympathy, trust, image, satisfaction or loyalty, is one of the main vectors that has an essential contribution to the outline of brand equity in general and to that of retail brand, in particular. The perception upon these indicators must be taken into consideration by production, service or retail companies in order to be able to identify their position on target markets, and in order to be able to create an adequate strategy that would help them reach the desired positioning. The aim of this paper is, on one hand, to reveal both the dimensions of brand awareness, and the relationship between these and consumers brand perception and, on the other hand, to offer a suitable instrument to measure awareness level of various retail chains. Questioning of almost 4.000 consumers indicates a significant awareness of the retailers that have been on the selected market for a longer period of time.

  2. Kids Identifying and Defeating Stroke (KIDS): Development and Implementation of a Multi-Ethnic Health Education Intervention to Increase Stroke Awareness Among Middle School Students and Their Parents

    Science.gov (United States)

    Conley, Kathleen M; Majersik, Jennifer; Gonzales, Nicole R; Maddox, Katherine E; Pary, Jennifer K; Brown, Devin L; Moyé, Lemuel A; Espinosa, Nina; Grotta, James C; Morgenstern, Lewis B

    2009-01-01

    The KIDS (Kids Identifying and Defeating Stroke) Program is a three-year prospective, randomized, controlled, multiethnic school-based intervention study. Program goals include increasing knowledge of stroke signs and treatment and intention to immediately call 911 among Mexican American (MA) and non-Hispanic white (NHW) middle school students and their parents. This article describes the design, implementation and interim evaluation of this theory-based intervention. Intervention students received a culturally appropriate stroke education program divided into four 50-minute classes each year during the 6th, 7th, and 8th grades. Each class session also included a homework assignment that involved the students’ parents or other adult partners. Interim-test results indicate that this educational intervention was successful in improving students’ stroke symptom and treatment knowledge and intent to call 911 upon witnessing a stroke compared with controls (p<0.001). We conclude that this school-based educational intervention to reduce delay time to hospital arrival for stroke shows early promise. PMID:18332150

  3. Cigarette design and marketing features are associated with increased smoking susceptibility and perception of reduced harm among smokers in 27 EU countries.

    Science.gov (United States)

    Agaku, Israel T; Omaduvie, Uyoyo T; Filippidis, Filippos T; Vardavas, Constantine I

    2015-12-01

    This study assessed the role of cigarette design and marketing characteristics in initial smoking, cigarette brand choice and the perception of reduced harm of cigarette brands among adults in the European Union in 2012. Data were from the Eurobarometer 385 (V.77.1) survey conducted in 2012 (n=26 566). Multivariate logistic regression was used to assess associations between cigarette design/marketing features with aspects of initial smoking (among current and former smokers), cigarette brand choice and perception of reduced harm of cigarette brands (among current smokers; pmarketing strategies that may increase the attractiveness of tobacco products or promote perceptions of harm reduction. Published by the BMJ Publishing Group Limited. For permission to use (where not already granted under a licence) please go to http://www.bmj.com/company/products-services/rights-and-licensing/

  4. Social marketing interventions to increase HIV/STI testing uptake among men who have sex with men and male-to-female transgender women.

    Science.gov (United States)

    Wei, Chongyi; Herrick, Amy; Raymond, H Fisher; Anglemyer, Andrew; Gerbase, Antonio; Noar, Seth M

    2011-09-07

    Social marketing interventions have been shown to both promote and change many health-related behaviours and issues. As the HIV epidemic continues to disproportionately affect MSM and transgender women around the world, social marketing interventions have the potential to increase HIV/STI testing uptake among these populations. To assess the impact of social marketing interventions on HIV/STI testing uptake among men who have sex with men and transgender women compared to pre-intervention or control group testing uptake in the same population. We searched the following electronic databasesfor results from 01 January 1980 to the search date, 14 July 2010: Cochrane Central Register of Controlled Trials (CENTRAL), EMBASE, LILACS (Latin America and Brazil), PsycINFO, PubMed, Web of Science/Web of Social Science, Chinese National Knowledge Infrastructure (CNKI), and CQ VIP (China). We also searched for conference abstracts in the Aegis archive of HIV/AIDS conference abstracts and the CROI and International AIDS Society websites. In addition to searching electronic databases, we searched the following sources of grey literature: Australasian Digital Theses Program, Canadian Evaluation Society,  Eastview: China Conference Proceedings, ProQuest Dissertations and Theses, and World Health Organization Library Information System  (WHOLIS). We contacted individual researchers, experts working in the field, and authors of major trials for suggestions of any relevant manuscripts that were in preparation or in press. References of published articles from the databases above were searched for additional, pertinent materials. All languages were included in this search. Randomized controlled trials and controlled clinical trials that compared social marketing interventions with a control were included. Interrupted time series and pretest-posttest design studies (controlled or uncontrolled) that compared social marketing interventions with no intervention or a control were also

  5. Market Sanitation: A Case Study of Oregbeni Market Benin - City ...

    African Journals Online (AJOL)

    Poor market sanitation is an intractable problem in Nigeria and has contributed to the spread of infectious diseases and environmental degradation. This study was undertaken to determine the awareness and practice of solid waste management in market places among market users. It involved 180 store owners and ...

  6. Increasing tobacco quitline calls from pregnant african american women: the "one tiny reason to quit" social marketing campaign.

    Science.gov (United States)

    Kennedy, May G; Genderson, Maureen Wilson; Sepulveda, Allison L; Garland, Sheryl L; Wilson, Diane Baer; Stith-Singleton, Rose; Dubuque, Susan

    2013-05-01

    Pregnant African American women are at disproportionately high risk of premature birth and infant mortality, outcomes associated with cigarette smoking. Telephone-based, individual smoking cessation counseling has been shown to result in successful quit attempts in the general population and among pregnant women, but "quitlines" are underutilized. A social marketing campaign called One Tiny Reason to Quit (OTRTQ) promoted calling a quitline (1-800-QUIT-NOW) to pregnant, African American women in Richmond, Virginia, in 2009 and was replicated there 2 years later. The campaign disseminated messages via radio, interior bus ads, posters, newspaper ads, and billboards. Trained volunteers also delivered messages face-to-face and distributed branded give-away reminder items. The number of calls made from pregnant women in the Richmond area during summer 2009 was contrasted with (a) the number of calls during the seasons immediately before and after the campaign, and (b) the number of calls the previous summer. The replication used the same evaluation design. There were statistically significant spikes in calls from pregnant women during both campaign waves for both types of contrasts. A higher proportion of the calls from pregnant women were from African Americans during the campaign. A multimodal quitline promotion like OTRTQ should be considered for geographic areas with sizable African American populations and high rates of infant mortality.

  7. Increasing Tobacco Quitline Calls from Pregnant African American Women: The “One Tiny Reason to Quit” Social Marketing Campaign

    Science.gov (United States)

    Genderson, Maureen Wilson; Sepulveda, Allison L.; Garland, Sheryl L.; Wilson, Diane Baer; Stith-Singleton, Rose; Dubuque, Susan

    2013-01-01

    Abstract Introduction Pregnant African American women are at disproportionately high risk of premature birth and infant mortality, outcomes associated with cigarette smoking. Telephone-based, individual smoking cessation counseling has been shown to result in successful quit attempts in the general population and among pregnant women, but “quitlines” are underutilized. A social marketing campaign called One Tiny Reason to Quit (OTRTQ) promoted calling a quitline (1-800-QUIT-NOW) to pregnant, African American women in Richmond, Virginia, in 2009 and was replicated there 2 years later. Methods The campaign disseminated messages via radio, interior bus ads, posters, newspaper ads, and billboards. Trained volunteers also delivered messages face-to-face and distributed branded give-away reminder items. The number of calls made from pregnant women in the Richmond area during summer 2009 was contrasted with (a) the number of calls during the seasons immediately before and after the campaign, and (b) the number of calls the previous summer. The replication used the same evaluation design. Results There were statistically significant spikes in calls from pregnant women during both campaign waves for both types of contrasts. A higher proportion of the calls from pregnant women were from African Americans during the campaign. Conclusion A multimodal quitline promotion like OTRTQ should be considered for geographic areas with sizable African American populations and high rates of infant mortality. PMID:23621745

  8. New plans for increasing transmission and intertie capacity : moving towards a more integrated power market in Atlantic Canada

    International Nuclear Information System (INIS)

    Roberge, F.

    2003-01-01

    This PowerPoint presentation provided a brief review of the electric power industry in Quebec after deregulation. It included an outline of non-regulated activity and regulated activities in terms of power generation, transmission, distribution and customer service. Both the transmission and distribution components of the power industry in Quebec are regulated by the Regie de l'energie. Transmission networks offer access to all wholesalers. Quebec does not have an energy spot market and electricity prices are currently very low. Hydro-Quebec TransEnergie was created in 1997 as a functionally independent open access transmission provider with high reliability standards. TransEnergie can address seams issues with neighbouring networks. The three types of services offered in terms of tariffs were also discussed in this presentation along with data regarding Hydro-Quebec assets, revenue and net income. Hydro-Quebec's relation with the Atlantic provinces were also described. Interconnection with New Brunswick totals 785 MW. No new interconnection is planned. 1 tab., 4 figs

  9. The Marketing Concept

    OpenAIRE

    G. Nazan Gunay

    2001-01-01

    Since the term "Market Orientation" is recognised as the critical factor in business success there has been an overwhelming increase in research issues linking market orientation with company performance. The term market orientation has been employed by scholars to indicate the implementation of the marketing concept. In order to understand market orientation, one believes that there is a need to recall what the marketing concept is. Therefore, this study reviews the "marketing concept" as a ...

  10. Marketing plan

    OpenAIRE

    Jantunen, Essi; Hellman, Annika

    2012-01-01

    The aim of this bachelor’s thesis was to draw up an efficient marketing plan for Pohjolan Vihreä Polku Oy, which offers meeting and nature activity services. The company was in a process of conversion and needed a structured marketing plan. The objectives of the company were perceived through severe research. The main purposes of the marketing plan were to raise the visibility of the company and increase its clientele. The proposed marketing actions are also to be used to improve the company’...

  11. Awareness during emergence from anaesthesia

    DEFF Research Database (Denmark)

    Thomsen, J. L.; Nielsen, C V; Eskildsen, K Z

    2015-01-01

    -traumatic stress disorder. Reports of panic, hopelessness, suffocation, or a feeling of being dead or dying resulted in the experience being classified further as distressful. Patients were categorized as aware or unaware by investigators blinded to use of neuromuscular monitoring. RESULTS: Ninety-five patients...... patients reported distress compared with seven (20%) unaware patients (Prisk factor for distressing awareness during emergence....... Lack of neuromuscular monitoring increases the risk significantly. Neuromuscular monitoring should be applied even when using short-acting neuromuscular blocking agents....

  12. Marketing automation

    Directory of Open Access Journals (Sweden)

    TODOR Raluca Dania

    2017-01-01

    Full Text Available The automation of the marketing process seems to be nowadays, the only solution to face the major changes brought by the fast evolution of technology and the continuous increase in supply and demand. In order to achieve the desired marketing results, businessis have to employ digital marketing and communication services. These services are efficient and measurable thanks to the marketing technology used to track, score and implement each campaign. Due to the technical progress, the marketing fragmentation, demand for customized products and services on one side and the need to achieve constructive dialogue with the customers, immediate and flexible response and the necessity to measure the investments and the results on the other side, the classical marketing approached had changed continue to improve substantially.

  13. Market conditions affecting energy efficiency investments

    International Nuclear Information System (INIS)

    Seabright, J.

    1996-01-01

    The global energy efficiency market is growing, due in part to energy sector and macroeconomic reforms and increased awareness of the environmental benefits of energy efficiency. Many countries have promoted open, competitive markets, thereby stimulating economic growth. They have reduced or removed subsidies on energy prices, and governments have initiated energy conservation programs that have spurred the wider adoption of energy efficiency technologies. The market outlook for energy efficiency is quite positive. The global market for end-use energy efficiency in the industrial, residential and commercial sectors is now estimated to total more than $34 billion per year. There is still enormous technical potential to implement energy conservation measures and to upgrade to the best available technologies for new investments. For many technologies, energy-efficient designs now represent less than 10--20% of new product sales. Thus, creating favorable market conditions should be a priority. There are a number of actions that can be taken to create favorable market conditions for investing in energy efficiency. Fostering a market-oriented energy sector will lead to energy prices that reflect the true cost of supply. Policy initiatives should address known market failures and should support energy efficiency initiatives. And market transformation for energy efficiency products and services can be facilitated by creating an institutional and legal structure that favors commercially-oriented entities

  14. Trends in awareness and use of electronic cigarettes among US adults, 2010-2013.

    Science.gov (United States)

    King, Brian A; Patel, Roshni; Nguyen, Kimberly H; Dube, Shanta R

    2015-02-01

    Electronic cigarette (e-cigarette) marketing has increased considerably since the product entered the US market in 2007, thereby warranting additional surveillance to monitor recent trends in population-level awareness and utilization. We assessed the prevalence, characteristics, and trends in e-cigarette awareness and use among nationally representative samples of US adults during 2010-2013. Data came from the 2010-2013 HealthStyles survey, an annual consumer-based web survey of US adults aged ≥ 18 years. Sample sizes ranged from 2,505 (2010) to 4,170 (2012). Descriptive statistics were used to assess e-cigarette awareness, ever use, and current use (use within the past 30 days) overall and by sex, age, race/ethnicity, education, income, US region, and cigarette smoking status. Trends were assessed using logistic regression. During 2010-2013, increases (p e-cigarette awareness (40.9%-79.7%), ever use (3.3%-8.5%), and current use (1.0%-2.6%). Awareness increased among all socio demographic subpopulations during 2010-2013 (p impact of e-cigarettes, continued surveillance of emerging use patterns is critical for public health planning. Published by Oxford University Press on behalf of the Society for Research on Nicotine and Tobacco 2014. This work is written by (a) US Government employee(s) and is in the public domain in the US.

  15. The power of the message – the key to success in social marketing campaign. An analysis of social marketing in Romania

    Directory of Open Access Journals (Sweden)

    Manuela EPURE

    2011-03-01

    Full Text Available The success of a social marketing campaign does not depend mainly on its budget but rather on the message that is sent. This article emphasize the importance of the message for successful social marketing campaigns and makes an analysis of the messages’ type/structure of leading social marketing campaigns in Romania, as a defining element contributing to the success of social marketing campaigns. Being aware of the importance of the message for a successful social marketing campaign, we propose, in this article, some ideas for improving the message structure transmitted in social marketing campaigns. Although, social marketing campaigns are run with significant funds, small importance is being given to evaluating campaign’s effectiveness and the extent to which the social behaviour of the targeted segments is truly changed. Research was conducted in order to identify the ways in which the use of other types of messages would increase the impact of social marketing campaigns.

  16. Increasing School Nurse Awareness of Turner Syndrome

    Science.gov (United States)

    Ardary, Darlene A.

    2007-01-01

    Turner syndrome, a genetic disorder that affects only females, can cause various physical, emotional, and educational disabilities. This disorder may go undiagnosed until school age or later. Short stature and lack of spontaneous puberty are common characteristics and can lead to teasing by peers. Some experience attention deficit and the…

  17. Games to engage: increasing mental health awareness

    OpenAIRE

    Craven, Michael P.; Simons, Lucy

    2015-01-01

    In recent years there has been rapid growth in the development and use of digital tools in healthcare. One area of research interest is the use of games as tools to improve health and education. Gamification of health is a broad area that includes games aimed at encouraging healthy behaviours through motivation, 'exergaming, ' which explicitly aims to improve health through physical activity, 'serious games' that are intended to support therapies and rehabilitation, and games that support tra...

  18. Using Social Marketing Theory as a Framework for Understanding and Increasing HPV Vaccine Series Completion Among Hispanic Adolescents: A Qualitative Study.

    Science.gov (United States)

    Roncancio, Angelica M; Ward, Kristy K; Carmack, Chakema C; Muñoz, Becky T; Cano, Miguel A; Cribbs, Felicity

    2017-02-01

    HPV vaccine series completion rates among adolescent Hispanic females and males (~39 and 21 %, respectively) are far below the Healthy People 80 % coverage goal. Completion of the 3-dose vaccine series is critical to reducing the incidence of HPV-associated cancers. This formative study applies social marketing theory to assess the needs and preferences of Hispanic mothers in order to guide the development of interventions to increase HPV vaccine completion. We conducted 51 in-depth interviews with Hispanic mothers of adolescents to identify the key concepts of social marketing theory (i.e., the four P's: product, price, place and promotion). Results suggest that a desire complete the vaccine series, vaccine reminders and preventing illnesses and protecting their children against illnesses and HPV all influence vaccination (product). The majority of Completed mothers did not experience barriers that prevented vaccine series completion and Initiated mothers perceived a lack of health insurance and the cost of the vaccine as potential barriers. Informational barriers were prevalent across both market segments (price). Clinics are important locations for deciding to complete the vaccine series (place). They are the preferred sources to obtain information about the HPV vaccine thus making them ideal locations to deliver intervention messages, followed by television, the child's school and brochures (promotion). Increasing HPV vaccine coverage among Hispanic adolescents will reduce the rates of HPV-associated cancers and the cervical cancer health disparity among Hispanic women. This research can inform the development of an intervention to increase HPV vaccine series completion in this population.

  19. Practical recommendations for increasing transparency in international gas and coal markets. Report by IEA, IEF and OPEC to G20 Finance Ministers, May 2013

    Energy Technology Data Exchange (ETDEWEB)

    NONE

    2013-05-26

    The communique from the G20 Finance Ministers and Central Bank Governors meeting held on 5 November 2012 in Mexico City included the following passage: ''We welcome the report prepared by the IEA, the IEF and the OPEC on increasing transparency in international gas and coal markets and ask these organizations to propose practical steps by mid-2013 that G20 countries could take to implement them.'' The attached joint paper represents a collaborative effort by the three international organizations to fulfill the request from the G20. The joint paper was submitted to the G20 on 24 May 2013.

  20. Will Increasing Academic Recognition of Workplace Learning in the UK Reinforce Existing Gender Divisions in the Labour Market?

    Science.gov (United States)

    Walsh, Anita

    2006-01-01

    In the United Kingdom there has been a considerable increase in the academic recognition of workplace learning, and a number of new awards drawing on workplace learning have been introduced. These include apprenticeships and Advanced Apprenticeships, both of which contain National Vocational Qualifications, and the Foundation Degree. In addition,…

  1. Market efficiency in foreign exchange markets

    Science.gov (United States)

    Oh, Gabjin; Kim, Seunghwan; Eom, Cheoljun

    2007-08-01

    We investigate the relative market efficiency in financial market data, using the approximate entropy(ApEn) method for a quantification of randomness in time series. We used the global foreign exchange market indices for 17 countries during two periods from 1984 to 1998 and from 1999 to 2004 in order to study the efficiency of various foreign exchange markets around the market crisis. We found that on average, the ApEn values for European and North American foreign exchange markets are larger than those for African and Asian ones except Japan. We also found that the ApEn for Asian markets increased significantly after the Asian currency crisis. Our results suggest that the markets with a larger liquidity such as European and North American foreign exchange markets have a higher market efficiency than those with a smaller liquidity such as the African and Asian markets except Japan.

  2. Cluster randomized controlled trial of a mobile market intervention to increase fruit and vegetable intake among adults in lower-income communities in North Carolina.

    Science.gov (United States)

    Leone, Lucia A; Tripicchio, Gina L; Haynes-Maslow, Lindsey; McGuirt, Jared; Grady Smith, Jacqueline S; Armstrong-Brown, Janelle; Gizlice, Ziya; Ammerman, Alice

    2018-01-05

    Poorer diets and subsequent higher rates of chronic disease among lower-income individuals may be partially attributed to reduced access to fresh fruits and vegetables (F&V) and other healthy foods. Mobile markets are an increasingly popular method for providing access to F&V in underserved communities, but evaluation efforts are limited. The purpose of this study was to determine the impact of Veggie Van (VV), a mobile produce market, on F&V intake in lower-income communities using a group randomized controlled trial. VV is a mobile produce market that sells reduced-cost locally grown produce and offers nutrition and cooking education. We recruited 12 sites in lower-income communities in North Carolina (USA) to host VV, randomizing them to receive VV immediately (intervention) or after the 6-month study period (delayed intervention control). Participants at each site completed baseline and follow-up surveys including F&V intake, perceived access to fresh F&V and self-efficacy for purchasing, preparing and eating F&V. We used multiple linear regression to calculate adjusted differences in outcomes while controlling for baseline values, education and clustering within site. Among 142 participants who completed the follow-up, baseline F&V intake was 3.48 cups/day for control and 3.33 for intervention. At follow-up, adjusted change in F&V consumption was 0.95 cups/day greater for intervention participants (p = 0.005), but was attenuated to 0.51 cups per day (p = 0.11) after removing extreme values. VV customers increased their F&V consumption by 0.41 cups/day (n = 30) compared to a 0.25 cups/day decrease for 111 non-customers (p = 0.04). Intervention participants did not show significant improvements in perceived access to fresh F&V, but increased their self-efficacy for working more F&V into snacks (p = 0.02), making up a vegetable dish with what they had on hand (p = 0.03), and cooking vegetables in a way that is appealing to their family (p

  3. The Group Reminiscence Approach Can Increase Self-Awareness of Memory Deficits and Evoke a Life Review in People With Mild Cognitive Impairment: The Kurihara Project Data.

    Science.gov (United States)

    Nakamura, Kei; Kasai, Mari; Nakai, Megumi; Nakatsuka, Masahiro; Meguro, Kenichi

    2016-06-01

    The group reminiscence approach (GRA) and reality orientation (RO) are common psychosocial interventions for patients with dementia. As a qualitative evaluation of the reminiscence approach in patients with dementia, the Patient Report Outcome (PRO) is useful. The purpose of this study was to investigate the effects of GRA-RO for participants with mild cognitive impairment (MCI) using the PRO. A cluster randomized controlled trial. Community-based study. Ninety-four patients with MCI (39 GRA-RO, 23 physical activity, and 32 cognitive training) described their impressions. Based on the database of the Kurihara Project, we retrospectively analyzed the participants' descriptions of their impressions as a PRO in the nonpharmacological interventions: GRA-RO, physical activity, and cognitive training. We categorized the descriptions according to the following 2 types: impression with content and reminiscence with life review. We assessed what they wrote regarding memory loss. The content on their life reviews was also a particular focus for the GRA-RO group. PRO. Compared with the physical activity and the clinical training groups, the GRA-RO patients described their reminiscence with life review and their own memory problems. There was no confusion of the order of events of their autobiographical memories. There was a significant time effect between the 2 family involvement groups in quality-of-life (QOL) scores, and the postintervention QOL scores were significantly better than preintervention. This study suggests that the GRA-RO in participants with MCI not only stimulates life review but also increases self-awareness of memory deficits without confusion of the order of events. Thus, the GRA-RO may improve self-esteem and develop self-awareness. Copyright © 2016 AMDA – The Society for Post-Acute and Long-Term Care Medicine. Published by Elsevier Inc. All rights reserved.

  4. Marketing in nursing organizations.

    Science.gov (United States)

    Chambers, S B

    1989-05-01

    The purpose of chapter 3 is to provide a conceptual framework for understanding marketing. Although it is often considered to be, marketing is not really a new activity for nursing organizations. What is perhaps new to most nursing organizations is the conduct of marketing activities as a series of interrelated events that are part of a strategic marketing process. The increasingly volatile nursing environment requires a comprehensive approach to marketing. This chapter presents definitions of marketing, the marketing mix, the characteristics of nonprofit marketing, the relationship of strategic planning and strategic marketing, portfolio analysis, and a detailed description of the strategic marketing process. While this chapter focuses on marketing concepts, essential components, and presentation of the strategic marketing process, chapter 4 presents specific methods and techniques for implementing the strategic marketing process.

  5. Ending the war between Sales & Marketing.

    Science.gov (United States)

    Kotler, Philip; Rackham, Neil; Krishnaswamy, Suj

    2006-01-01

    Sales departments tend to believe that marketers are out of touch with what's really going on in the marketplace. Marketing people, in turn, believe the sales force is myopic--too focused on individual customer experiences, insufficiently aware of the larger market, and blind to the future. In short, each group undervalues the other's contributions. Both stumble (and organizational performance suffers) when they are out of sync. Yet few firms seem to make serious overtures toward analyzing and enhancing the relationship between these two critical functions. Curious about the misalignment between Sales and Marketing, the authors interviewed pairs of chief marketing officers and sales vice presidents to capture their perspectives. They looked in depth at the relationship between Sales and Marketing in a variety of companies in different industries. Their goal was to identify best practices that could enhance the joint performance and increase the contributions of these two functions. Among their findings: The marketing function takes different forms in different companies at different product life cycle stages. Marketing's increasing influence in each phase of an organization's growth profoundly affects its relationship with Sales. The strains between Sales and Marketing fall into two main categories: economic (a single budget is typically divided, between Sales and Marketing, and not always evenly) and cultural (the two functions attract very different types of people who achieve success by spending their time in very different ways). In this article, the authors describe the four types of relationships Sales and Marketing typically exhibit. They provide a diagnostic to help readers assess their companies' level of integration, and they offer recommendations for more closely aligning the two functions.

  6. Nordic Market report 2010. Development in the Nordic Electricity Market

    Energy Technology Data Exchange (ETDEWEB)

    2010-07-15

    The Nordic region is characterized by a unique mix of generation sources, with a very high share of hydropower. Hydropower accounts for virtually all of the Norwegian and nearly half of the Swedish generation capacity, making the level of precipitation vital when calculating and analysing potential generation levels. Climatic conditions such as, significantly colder winters than any other European country also influence consumption in the Nordic region, as many households are electrically heated. Overall electricity consumption in the Nordic region in 2009 was marked by decreasing consumption in every market - from a decrease of 1,5% in Denmark to a decrease of 5,5% in Finland. The Nordic transmission grid connects almost the entire region into one synchronous power system enabling increased security of supply as well as a more efficient use of the generation capacity, but congestion occurs. Congestions between the Nord Pool bidding areas are handled through market splitting, while internal congestions in general are handled through counter trade or by reducing interconnector capacity at the bidding area borders. The key future challenge for transmission network operations both in the Nordic area, and as well on the European level will be to facilitate the functioning of the pan-European wholesale electricity markets. The Nordic wholesale power market is well functioning. The volume traded at Nord Pool in 2009 was about the same share of total consumption as that of 2008. Although trading at Nord Pool is voluntary, significantly more power is traded on the power exchange than bilaterally. During 2009 average spot prices at Nord Pool were lower than prices in 2008 due to both lower demand and generation costs for thermal power plants for most of 2009. The Nordic retail markets are essentially four separate markets, influenced by national differences, but work on integration has started. Throughout 2009 retail prices in the Nordic region were lower than in 2008

  7. For a fistful of dollars. Increasingly, solar plant operators are marketing their power directly, at the expense of the public; Fuer eine Handvoll Dollar. Immer mehr Anlagenbetreiber verkaufen ihren Solarstrom direct - auf Kosten der Allgemeinheit

    Energy Technology Data Exchange (ETDEWEB)

    Podewils, Christoph

    2012-04-15

    Since 1 January 2012, the German Renewables Act permits direct marketing of solar power. Some new organizations have been founded that provide better profits for plant owners than the former reimbursement rates. Plant owners are opting for direct marketing increasingly often, but it is only possible with power in the range of a few hundred kW.

  8. Facebook Marketing for Fashion Industry

    OpenAIRE

    Nguyen, Han

    2011-01-01

    Social media platforms like Facebook, YouTube and Twitter, etc… are fundamentally changing the way business and consumers behave. It has created chances and challenges for the marketers. The main objective of the study is to figure out whether Facebook can be used to create brand awareness in the fashion industry. It also finds out methods and tactics of Facebook marketing. Moreover, it aims to explore the benefits and pitfalls of using Facebook marketing compared to traditional marketing. A ...

  9. Technological development for increasing the natural gas market; Desenvolvimento tecnologico para o incremento do mercado do gas natural

    Energy Technology Data Exchange (ETDEWEB)

    Bollmann, Arno; Romanos, Rafael Reami; Konishi, Ricardo; Lehmkuhl, Willian Anderson [Companhia de Gas de Santa Catarina (SCGAS), Florianopolis, SC (Brazil)

    2008-07-01

    This paper presents the results achieved in technological development projects for the use of natural gas in furnaces for producing ceramic frits, in plastic film thermoforming and in hardwoods drying. In the case of the production of frits, the analysis of a typical furnace showed that its productivity is better, compared with the use of conventional fuel oil and around 60% of losses of energy were detected, resulting in a proposal of a new model to increase its efficiency, recovering the energy of exhaust gases from the chimney. For the thermoforming, it was shown that the isolation of its sides enable improvements in the order of 7% in its efficiency. Comparing the operating costs, the replacement of electric radiators by porous radiating burners generates savings of around 30% to 45%, with an expected return on investment in about 2.5 years. The drying of hardwoods with natural gas can be carried out in only 26 days, kept all the required technical characteristics, thanks to the good controllability of the conditions of the drying heater, providing a technologically feasible opportunity to reduce the drying time, which in conventional methods is in the order of 90 to 120 days. (author)

  10. Tobacco industry direct marketing after the Master Settlement Agreement.

    Science.gov (United States)

    Lewis, M Jane; Yulis, Spiro G; Delnevo, Cristine; Hrywna, Mary

    2004-07-01

    Although Master Settlement Agreement (MSA) provisions have led to significant changes in tobacco marketing, expenditures and emphasis on marketing strategies and populations not bound by the MSA have increased significantly. This article discusses tobacco industry direct marketing practices, including direct mail, coupons, sweepstakes, brand loyalty programs, event sponsorship, and tobacco industry magazines, and the implications of such strategies. An analysis of a survey of New Jersey adult smokers provides context and documents notable rates of participation. In addition to bypassing marketing restrictions, many of these strategies operate out of sight of the public health community and most of the public and so go unchecked by either tobacco control advocates or public opinion. This article suggests that a first step in countering these practices is to increase awareness and understanding of them, followed by development of strategies to address them and to limit or eliminate their use in tobacco marketing.

  11. Increasing Community Access to Fresh Fruits and Vegetables: A Case Study of the Farm Fresh Market Pilot Program in Cobb County, Georgia, 2014.

    Science.gov (United States)

    Woodruff, Rebecca C; Coleman, Anne-Marie; Hermstad, April K; Honeycutt, Sally; Munoz, Jennifer; Loh, Lorna; Brown, Agnes F; Shipley, Rebecca; Kegler, Michelle C

    2016-03-10

    Ecological models of health suggest that to effectively prevent chronic disease, community food environments must support healthy eating behaviors. However, disparities in access to healthy foods persist in the United States. The Farm Fresh Market (FFM) was a fruit and vegetable market that sold low-cost fresh produce in Cobb County, Georgia in 2014. This case study describes the development of the FFM through a community engagement process and presents evaluation results from the project's pilot implementation. Community engagement strategies included forming a community advisory board, conducting a needs assessment, and contracting with a community-based organization to implement the FFM. In the pilot year, the FFM served an average of 28.7 customers and generated an average of $140.20 in produce sales per market day. Most returning customers lived in the local community and reported a range of socioeconomic backgrounds. Most returning customers strongly agreed that the FFM made it easier (69.0%) and less expensive (79.0%) for them to buy fresh fruits and vegetables, reported that they ate more vegetables (65.0%) and fruit (55.0%) as a result of the FFM, and reported that they were very satisfied with the FFM overall (92.0%). Results from this community case study underscore the importance of engaging communities in the development of community food environment interventions. Results also suggest that the FFM initiative was a feasible and acceptable way to respond to the community-identified public health priority of increasing access to healthy foods.

  12. An appraisal of the handler awareness of electrical and electronic ...

    African Journals Online (AJOL)

    ENEH OC

    assessed the awareness of marketers and repairers of EEE toxicity and adoption of safety measures against the same. Questionnaires were ... growing at an explosive rate and the digital divide was ..... traditional medicines. Current Drug ...

  13. Could it be asthma? Using social marketing strategies to increase parent and caregiver knowledge of asthma symptoms in children in a rural community.

    Science.gov (United States)

    Briones, Kristi; Lustik, Faith; LaLone, Joel

    2010-11-01

    Many parents and caregivers do not recognize the symptoms of asthma in children, and consequently children may not receive the appropriate diagnosis and treatment for this potentially fatal disease. This article describes how Steps to a HealthierNY used social marketing strategies to design a media campaign called "Could It Be Asthma?" to educate parents and caregivers about the symptoms of asthma. The campaign used television advertising, brochures, and posters to educate parents and caregivers in rural Jefferson County, New York, about asthma symptoms. The campaign ran in March and April 2005. A follow-up survey was conducted among 756 parents and caregivers in collaboration with four local pediatricians' offices. Results showed that approximately 60% of participants were familiar with "Could It Be Asthma?" Of those participants, approximately 68% indicated that the ads had a positive impact and 46% indicated that they had learned the symptoms of asthma. The campaign and survey were repeated in the fall of 2005. Results were consistent, with a significant increase in the percentage of people who were familiar with the campaign. This social marketing campaign was successful in reaching parents in a rural community with important educational messages; similar strategies should be considered in educating the public about asthma and other health issues.

  14. Long-Term Urban Market Dynamics Reveal Increased Bushmeat Carcass Volume despite Economic Growth and Proactive Environmental Legislation on Bioko Island, Equatorial Guinea

    Science.gov (United States)

    Cronin, Drew T.; Woloszynek, Stephen; Morra, Wayne A.; Honarvar, Shaya; Linder, Joshua M.; Gonder, Mary Katherine; O’Connor, Michael P.; Hearn, Gail W.

    2015-01-01

    Bushmeat hunting is extensive in west and central Africa as both a means for subsistence and for commercial gain. Commercial hunting represents one of the primary threats to wildlife in the region, and confounding factors have made it challenging to examine how external factors influence the commercial bushmeat trade. Bioko Island, Equatorial Guinea is a small island with large tracts of intact forest that support sizeable populations of commercially valuable vertebrates, especially endemic primates. The island also has a low human population and has experienced dramatic economic growth and rapid development since the mid-1990’s. From October 1997 – September 2010, we monitored the largest bushmeat market on Bioko in Malabo, recording over 197,000 carcasses for sale. We used these data to analyze the dynamics of the market in relation to political events, environmental legislation, and rapid economic growth. Our findings suggest that bushmeat hunting and availability increased in parallel with the growth of Equatorial Guinea’s GDP and disposable income of its citizens. During this 13-year study, the predominant mode of capture shifted from trapping to shotguns. Consequently, carcass volume and rates of taxa typically captured with shotguns increased significantly, most notably including intensified hunting of Bioko's unique and endangered monkey fauna. Attempts to limit bushmeat sales, including a 2007 ban on primate hunting and trade, were only transiently effective. The hunting ban was not enforced, and was quickly followed by a marked increase in bushmeat hunting compared to hunting rates prior to the ban. Our results emphasize the negative impact that rapid development and unenforced legislation have had on Bioko’s wildlife, and demonstrate the need for strong governmental support if conservation strategies are to be successful at preventing extinctions of tropical wildlife. PMID:26230504

  15. No increase in HIV or sexually transmissible infection testing following a social marketing campaign among men who have sex with men.

    Science.gov (United States)

    Guy, R; Goller, J; Leslie, D; Thorpe, R; Grierson, J; Batrouney, C; Kennedy, M; Lewis, J; Fairley, C; Ginige, S; Zablotska, I; Hellard, M

    2009-05-01

    A social marketing campaign ran in 2004 in the Victoria to increase rates of HIV/sexually transmissible infection (STI) testing among men having sex with men (MSM). To evaluate the initiative data from HIV sentinel surveillance, laboratory data on testing for HIV/STIs and STI/HIV testing uptake reported in annual surveys were analysed. The sentinel surveillance network showed no increase in the overall extent of HIV testing and no difference in the proportion of MSM reporting regular annual HIV testing during the campaign (43%) and post campaign (41%). The annual behavioural surveys showed that between 2004 and 2006 there was no significant increase in this overall proportion of MSM reporting having an HIV test in the last 12 months (p = 0.96). The behavioural surveys also showed an increasing trend in the proportion reporting specific STI tests over time: anal swab (26% to 39%, pcampaign and was not accelerated during the campaign. Based on a range of indicators there was no evidence that the campaign increased HIV/STI testing. These findings highlight the importance of evaluating public health campaigns to assess their impact to ensure that they are modified if no impact is identified.

  16. Brand awareness and buying intention in the online environment

    Directory of Open Access Journals (Sweden)

    Filipović Jelena

    2015-01-01

    Full Text Available The importance of the Internet marketing continually rises. However, there is a lack of the studies which investigate the effectiveness of the online campaigns aimed at the users in the transitional countries. This research aims to explore the correlation between the time that user spend on a website and their awareness of the brand advertised therein, as well as users' intention to buy the advertised product or brand. It is established that both demographic characteristics and time spent on the website would influence perception and buying intention towards brand. These findings can affect the design and layout of the virtual stores, in order to increase sales in these online shops and enhance consumers' experience. In addition, the results open new avenues for the research in the Internet marketing both in Serbia and in region.

  17. Mining Marketing Data

    Science.gov (United States)

    2002-01-01

    MarketMiner(R) Products, a line of automated marketing analysis tools manufactured by MarketMiner, Inc., can benefit organizations that perform significant amounts of direct marketing. MarketMiner received a Small Business Innovation Research (SBIR) contract from NASA's Johnson Space Center to develop the software as a data modeling tool for space mission applications. The technology was then built into the company current products to provide decision support for business and marketing applications. With the tool, users gain valuable information about customers and prospects from existing data in order to increase sales and profitability. MarketMiner(R) is a registered trademark of MarketMiner, Inc.

  18. The world wide web: an emerging technology for marketing special forest products (poster abstract)

    Science.gov (United States)

    A.L. Hammett; Shelby Jones; Philip A. Araman

    1999-01-01

    Interest by forest landowners and agriculturist in Special Forest Products (SFPs) is increasing rapidly. At present there are numerous efforts to increase awareness of these products and the market potential. However, there is a shortage of information available and there are few means effective in disseminating the information necessary for the sustainable management...

  19. Spinning Your Own Story - Marketing the Geosciences to the Public

    Science.gov (United States)

    Sturm, D.; Jones, T. S.

    2006-12-01

    Studies of high achieving African-American and Hispanic students have shown the students do not go into STEM (Science, Technology, Engineering and Math) disciplines due to the poor teaching by some STEM teachers, lack of encouragement from teachers or parents and a self perception the students will not be successful. One underlying component to this problem is the issue of perception of the STEM disciplines by the general public. This study focuses on changing the often negative or neutral perception into one more positive and diverse. This study utilizes clear, and hopefully effective, media communication through the use of traditional marketing strategies to promote the geosciences and the geology program at the University of Tennessee at Chattanooga to the general public in the Chattanooga metropolitan area. Average citizens are generally unaware of the various geoscience divisions and career opportunities available. Pioneer marketing, used in this study, introduces new ideas and concepts to the general public, but does not ask for direct action to be taken. The primary goal is to increase awareness of the geosciences. The use of printed and online media delivers the message to the public. In the media, personal interviews with geoscientists from all races and backgrounds were included to demonstrate diversity. An invitation was made to all high school students to participate in an associated after-school program. Elements developed for this program include: 1) clearly defining goals for the marketing effort; 2) delineating the target market by age, education, race and gender; 3) developing a story to tell in the marketing effort; and 4) producing products to achieve the marketing goals. For this effort, the product results included: an annual newspaper tabloid, an associated website and a departmental brochure. The marketing results show increased public awareness, increased awareness of the geology program within the University of Tennessee at Chattanooga

  20. RAISING BRAND AWARENEES THROUGH INTERNET MARKETING TOOLS

    Directory of Open Access Journals (Sweden)

    Margarita Išoraitė

    2016-05-01

    Full Text Available The article analyzes the opinions of different authors on brand awareness raising. It also describes and analyzes the concept of internet marketing, the implementation. The analysis of the most urgent and the most effective online marketing tools brand awareness. Article analysis website; internet advertising; social networks; search engine optimization.

  1. Visitors’ awareness of the tsunami evacuation plan in Pasar Raya Padang, Indonesia

    Science.gov (United States)

    Kemal, B. M.; Yosritzal; Purnawan; Putra, H.

    2018-04-01

    This paper presents an investigation into the visitors’ awareness of the tsunami evacuation plan at Pasar Raya Padang, a traditional market at the central business district of Padang City, Indonesia. This study has been motivated by the fact that Pasar Raya Padang is the largest traditional market in West Sumatera and visited by many visitors from various origins. Pasar Raya Padang is chosen because it is located at a tsunami prone area, but local government managed to keep businesses in the area running and attract visitors. The awareness of the people in the market would be crucial to increase the possibility to safe their life during an evacuation. As much as 500 respondents were interviewed during daytime in the market. The study found that most of the visitors are not aware of the tsunami evacuation plan in the area. Local government is suggested to develop standard procedure for the evacuation, to place more sign and make it more visible for most of the visitors and do evacuation simulations periodically.

  2. Proxemic-aware controls

    DEFF Research Database (Denmark)

    Ledo, David; Greenberg, Saul; Marquardt, Nicolai

    2015-01-01

    Remote controls facilitate interactions at-a-distance with appliances. However, the complexity, diversity, and in-creasing number of digital appliances in ubiquitous com-puting ecologies make it increasingly difficult to: (1) dis-cover which appliances are controllable; (2) select a par-ticular a......Remote controls facilitate interactions at-a-distance with appliances. However, the complexity, diversity, and in-creasing number of digital appliances in ubiquitous com-puting ecologies make it increasingly difficult to: (1) dis-cover which appliances are controllable; (2) select a par......-ticular appliance from the large number available; (3) view information about its status; and (4) control the ap-pliance in a pertinent manner. To mitigate these problems we contribute proxemic-aware controls, which exploit the spatial relationships between a person's handheld de-vice and all surrounding appliances...... to create a dynamic appliance control interface. Specifically, a person can discover and select an appliance by the way one orients a mobile device around the room, and then progressively view the appliance's status and control its features in in-creasing detail by simply moving towards it. We illus...

  3. National Latino AIDS Awareness Day

    Centers for Disease Control (CDC) Podcasts

    2014-10-08

    This podcast highlights National Latino AIDS Awareness Day, to increase awareness of the disproportionate impact of HIV on the Hispanic or Latino population in the United States and dependent territories. The podcast reminds Hispanics or Latinos that they have the power to take control of their health and protect themselves against HIV.  Created: 10/8/2014 by Office of Health Equity, Office of the Director, Division of HIV/AIDS Prevention, National Center for HIV/AIDS, Viral Hepatitis, STD and TB Prevention, Division of HIV/AIDS Prevention.   Date Released: 10/14/2014.

  4. Market review - Market values summary/August market review/current market data

    International Nuclear Information System (INIS)

    Anon.

    1995-01-01

    This article is the August 1995 uranium market review. During this reporting period, there were three transactions in the long-term concentrates sector, no transactions in the UF6 market, and limited activity in the spot conversion market and the enrichment services market. Active supply rose, as did active demand. Prices were stable to slightly increasing

  5. Radio Context Awareness and Applications

    Directory of Open Access Journals (Sweden)

    Luca Reggiani

    2013-01-01

    Full Text Available The context refers to “any information that can be used to characterize the situation of an entity, where an entity can be a person, place, or physical object.” Radio context awareness is defined as the ability of detecting and estimating a system state or parameter, either globally or concerning one of its components, in a radio system for enhancing performance at the physical, network, or application layers. In this paper, we review the fundamentals of context awareness and the recent advances in the main radio techniques that increase the context awareness and smartness, posing challenges and renewed opportunities to added-value applications in the context of the next generation of wireless networks.

  6. Quantized Visual Awareness

    Directory of Open Access Journals (Sweden)

    W Alexander Escobar

    2013-11-01

    Full Text Available The proposed model holds that, at its most fundamental level, visual awareness is quantized. That is to say that visual awareness arises as individual bits of awareness through the action of neural circuits with hundreds to thousands of neurons in at least the human striate cortex. Circuits with specific topologies will reproducibly result in visual awareness that correspond to basic aspects of vision like color, motion and depth. These quanta of awareness (qualia are produced by the feedforward sweep that occurs through the geniculocortical pathway but are not integrated into a conscious experience until recurrent processing from centers like V4 or V5 select the appropriate qualia being produced in V1 to create a percept. The model proposed here has the potential to shift the focus of the search for visual awareness to the level of microcircuits and these likely exist across the kingdom Animalia. Thus establishing qualia as the fundamental nature of visual awareness will not only provide a deeper understanding of awareness, but also allow for a more quantitative understanding of the evolution of visual awareness throughout the animal kingdom.

  7. Selling power : marketing energy under deregulation

    Energy Technology Data Exchange (ETDEWEB)

    Drummond, J.; Hanna, F.

    2001-07-01

    This book discussed the marketing of energy in a deregulated environment. Experience from long distance telephone service providers has shown that historical dominance is not a guarantee for future success. As new brands are introduced and as consumer choice increases, so does the ability to change from one provider to another. Price is only one of the factors prompting that change. Old rules and practices do not bind new competitors who must face the challenge of open competition and must be aware of the ever-changing face of business. It was recommended that the strategic solution would be to build a brand and to develop significant market shares and create effective customer retention programs. This book focused on the elements that energy marketing professionals must use to maintain and increase share without product differentiation. It also explained how energy providers can effectively attract and retain customers over the long term while keeping marketing and service delivery costs down. It was suggested that small players can compete with the growing strength of regional providers by creating new alliances between larger energy conglomerates. The chapters of the book were entitled: (1) Introduction, (2) The Goals of Deregulation, (3) Strategic Marketing Choices, (4) Relationship Marketing, (5) The Role of Customer Service, (6) The Question of Outsourcing, and (7) Final Thoughts and Observations. 24 refs., 3 figs.

  8. Selling power : marketing energy under deregulation

    International Nuclear Information System (INIS)

    Drummond, J.; Hanna, F.

    2001-01-01

    This book discussed the marketing of energy in a deregulated environment. Experience from long distance telephone service providers has shown that historical dominance is not a guarantee for future success. As new brands are introduced and as consumer choice increases, so does the ability to change from one provider to another. Price is only one of the factors prompting that change. Old rules and practices do not bind new competitors who must face the challenge of open competition and must be aware of the ever-changing face of business. It was recommended that the strategic solution would be to build a brand and to develop significant market shares and create effective customer retention programs. This book focused on the elements that energy marketing professionals must use to maintain and increase share without product differentiation. It also explained how energy providers can effectively attract and retain customers over the long term while keeping marketing and service delivery costs down. It was suggested that small players can compete with the growing strength of regional providers by creating new alliances between larger energy conglomerates. The chapters of the book were entitled: (1) Introduction, (2) The Goals of Deregulation, (3) Strategic Marketing Choices, (4) Relationship Marketing, (5) The Role of Customer Service, (6) The Question of Outsourcing, and (7) Final Thoughts and Observations. 24 refs., 3 figs

  9. An Examination of Market Entry Perspectives in Emerging Markets

    Directory of Open Access Journals (Sweden)

    Marvin O. Bates

    2017-11-01

    Full Text Available Purpose – The purpose of this article is to describe the marketing-oriented market entry approaches that businesses are currently using across the three levels of the world economic pyramid (i.e., WEP. These levels are the Top-tier, the Middle-tier, and the Base of the Pyramid-tier (i.e., BoP-tier. Methodology – The literature of the BoP was reviewed, and market entry approaches were itemized across the three WEP levels. Secondly, BoP strategic theorists including Prahalad identified the need for a BoP marketing focus replacing the traditional 4Ps marketing approach (i.e., Product, Price, Place and Promotion with the BoP-specific 4As marketing approach (i.e., Awareness, Affordability, Access and Availability. This 4As marketing approach is discussed. Findings – New marketing-oriented market-entry approaches are proposed for each of the three WEP levels. These approaches are based on where in the WEP the firm currently exists, and where in the WEP the firm desires to refocus market-entry activities; identified approaches include: inter-country expansion, intra-country entry, adjacent market entry, and extended market entry. Secondly, the absence of a clearly articulated marketing strategy for middle-tier markets was observed. Practical implications – This article has two specific applications. First, it summarizes the evolving market entry perspectives to provide a context for future market research in both emerging markets and the pre-emerging BoP markets. Second, the future requirement for an articulated marketing strategy for middle-tier markets is suggested. Originality – This article examined existing market entry approaches across all three levels of the WEP, inclusive of the BoP economic level. The language used to clarify market entry movements was extended, providing a specificity of description not previously found in either the existing market entry or BoP literature.

  10. The Food Marketing Defense Model: Integrating Psychological Research to Protect Youth and Inform Public Policy.

    Science.gov (United States)

    Harris, Jennifer L; Brownell, Kelly D; Bargh, John A

    2009-12-01

    Marketing practices that promote calorie-dense, nutrient-poor foods directly to children and adolescents present significant public health risk. Worldwide, calls for government action and industry change to protect young people from the negative effects of food marketing have increased. Current proposals focus on restricting television advertising to children under 12 years old, but current psychological models suggest that much more is required. All forms of marketing pose considerable risk; adolescents are also highly vulnerable; and food marketing may produce far-reaching negative health outcomes. We propose a food marketing defense model that posits four necessary conditions to effectively counter harmful food marketing practices: awareness, understanding, ability and motivation to resist. A new generation of psychological research is needed to examine each of these processes, including the psychological mechanisms through which food marketing affects young people, to identify public policy that will effectively protect them from harmful influence.

  11. Students multicultural awareness

    Directory of Open Access Journals (Sweden)

    F.I Soekarman

    2016-12-01

    Full Text Available Multicultural awareness is the foundation of communication and it involves the ability of standing back from ourselves and becoming aware of our cultural values, beliefs and perceptions. Multicultural awareness becomes central when we have to interact with people from other cultures. People see, interpret and evaluate things in a different ways. What is considered an appropriate behaviour in one culture is frequently inappropriate in another one. this research use descriptive- quantitative methodology to indentify level of students multicultural awareness specifically will be identified by gender and academic years. This research will identify multicultural awareness based on differences of gender, academic years. This research use random and purposive random sampling of 650 students from university. These studies identify of multicultural awareness 34, 11, 4% in high condition, 84, 1% medium and 4, 5% in low. Further, there is a significant difference in the level of multicultural awareness based on gender and academic year. These findings could not be generalized because of the limited sample and ethnicity; it should need a wider research so that can be generalized and recommended the efforts to development and improvement of multicultural awareness conditions for optimization the services.

  12. Mobilný marketing

    OpenAIRE

    Budzáková, Zuzana

    2011-01-01

    This bachelor thesis aims to introduce mobile marketing as well as the possibility of its use in marketing communications company, and to highlight the increasing importance and potential of mobile marketing nowadays. In addition, we purport to evaluate the effectiveness of various forms of mobile marketing on the comparison and analysis basis, and to identify the key success factors; and to propose recommendations in choosing particular forms of mobile marketing.

  13. CHILDREN AS TARGET MARKET

    OpenAIRE

    SOMESFALEAN Vasilica

    2012-01-01

    The purpose of this paper is to highlight the reasons that lead marketers to give greater importance to children, how to explain this increased potential that children have on the existing market and strategies that marketers and companies use in order to reach this market. To this end we analyzed a series of articles, studies and research conducted on the subject, with implications in psychology, sociology, but especially in marketing. The results obtained show very interesting issues regard...

  14. Market reform and universal coverage: avoid market failure.

    Science.gov (United States)

    Enthoven, A

    1993-02-01

    Determining the marketing mix for hospitals, especially those in transition, will require critical analysis to guard against market failure. Managed competition requires careful planning and awareness of pricing components in a free-market situation. Alain Enthoven, writing for the Jackson Hole Group, proposes establishment of a new national system of sponsor organizations--Health Insurance Purchasing Cooperatives--to function as a collective purchasing agent on behalf of small employers and individuals.

  15. Marketing the pathology practice.

    Science.gov (United States)

    Berkowitz, E N

    1995-07-01

    Effective marketing of the pathology practice is essential in the face of an increasingly competitive market. Successful marketing begins with a market-driven planning process. As opposed to the traditional planning process used in health care organizations, a market-driven approach is externally driven. Implementing a market-driven plan also requires recognition of the definition of the service. Each market to which pathologists direct their service defines the service differently. Recognition of these different service definitions and creation of a product to meet these needs could lead to competitive advantages in the marketplace.

  16. SoCoMo marketing for travel and tourism: Empowering co-creation of value.

    OpenAIRE

    Buhalis, Dimitrios; Foerste, M.

    2015-01-01

    Advanced technology enables users to amalgamate information from various sources on their mobile devices, personalise their profile through applications and social networks, as well as interact dynamically with their context. Context-based marketing uses information and communication technologies (ICTs) that recognise the physical environment of their users. Tourism marketers are increasingly becoming aware of those cutting-edge ICTs that provide tools to respond more accurately to the contex...

  17. Build loyalty in business markets.

    Science.gov (United States)

    Narayandas, Das

    2005-09-01

    Companies often apply consumer marketing solutions in business markets without realizing that such strategies only hamper the acquisition and retention of profitable customers. Unlike consumers, business customers inevitably need customized products, quantities, or prices. A company in a business market must therefore manage customers individually, showing how its products or services can help solve each buyer's problems. And it must learn to reap the enormous benefits of loyalty by developing individual relationships with customers. To achieve these ends, the firm's marketers must become aware of the different types of benefits the company offers and convey their value to the appropriate executives in the customer company. It's especially important to inform customers about what the author calls nontangible nonfinancial benefits-above-and-beyond efforts, such as delivering supplies on holidays to keep customers' production lines going. The author has developed a simple set of devices-the benefit stack and the decision-maker stack-to help marketers communicate their firm's myriad benefits. The vendor lists the benefits it offers, then lists the customer's decision makers, specifying their concerns, motivations, and power bases. By linking the two stacks, the vendor can systematically communicate how it will meet each decision-maker's needs. The author has also developed a tool called a loyalty ladder, which helps a company determine how much time and money to spend on relationships with various customers. As customers become increasingly loyal, they display behaviors in a predictable sequence, from growing the relationship and providing word-of-mouth endorsements to investing in the vendor company. The author has found that customers follow the same sequence of loyalty behaviors in all business markets.

  18. Fashion marketing in textile and clothing industry

    OpenAIRE

    Alica Grilec Kaurić

    2009-01-01

    Fashion marketing explores connection between fashion design and marketing including development, promotion, sales and price aspects of fashion industry. Successful fashion marketing managers are aware that the most important fashion marketing elements are customer trend identification, building strong brands and creating positive image of the producers. This paper presents the findings of a research conducted for the purpose of identifying trends in marketing sector in textile and clothing i...

  19. To what extent is social media marketing localised in an increasingly globalised world? An exploratory study with comparative focus on the creative marketing strategy of Adidas in the United States and the United Kingdom.

    OpenAIRE

    Amin, Nikisha

    2015-01-01

    The primary aim of this study is to identify creative and social media marketing strategies that brands can use to effectively engage with users and consumers, in the context of international advertising. A further objective is to discover cross-cultural marketing strategies in relation to interactivity, and determine if standardisation or localisation is suitable. The study draws on existing literature to outline components of creative brand strategies, what prompts brand engagement, key...

  20. Improving situation awareness with the Android Team Awareness Kit (ATAK)

    Science.gov (United States)

    Usbeck, Kyle; Gillen, Matthew; Loyall, Joseph; Gronosky, Andrew; Sterling, Joshua; Kohler, Ralph; Hanlon, Kelly; Scally, Andrew; Newkirk, Richard; Canestrare, David

    2015-05-01

    To make appropriate, timely decisions in the field, Situational Awareness (SA) needs to be conveyed in a decentralized manner to the users at the edge of the network as well as at operations centers. Sharing real-time SA efficiently between command centers and operational troops poses many challenges, including handling heterogeneous and dynamic networks, resource constraints, and varying needs for the collection, dissemination, and display of information, as well as recording that information. A mapping application that allows teams to share relevant geospatial information efficiently and to communicate effectively with one another and command centers has wide applicability to many vertical markets across the Department of Defense, as well as a wide variety of federal, state local, and non-profit agencies that need to share locations, text, photos, and video. This paper describes the Android Team Awareness Kit (ATAK), an advanced, distributed tool for commercial- off-the-shelf (COTS) mobile devices such as smartphones and tablets. ATAK provides a variety of useful SA functions for soldiers, law enforcement, homeland defense, and civilian collaborative use; including mapping and navigation, range and bearing, text chat, force tracking, geospatial markup tools, image and file sharing, video playback, site surveys, and many others. This paper describes ATAK, the SA tools that ATAK has built-in, and the ways it is being used by a variety of military, homeland security, and law enforcement users.

  1. Increasing equity of access to point-of-use water treatment products through social marketing and entrepreneurship: a case study in western Kenya.

    Science.gov (United States)

    Freeman, Matthew C; Quick, Robert E; Abbott, Daniel P; Ogutu, Paul; Rheingans, Richard

    2009-09-01

    Point-of-use water chlorination reduces diarrhoea risk by 25-85%. Social marketing has expanded access to inexpensive sodium hypochlorite for water treatment, at a cost of less than US$0.01 per day, in Kenya. To increase product access, women's groups in western Kenya were trained to educate neighbours and sell health products to generate income. We evaluated this programme's impact on equity of access to water treatment products in a cross-sectional survey. We surveyed 487 randomly selected households in eight communities served by the women's groups. Overall, 20% (range 5-39%) of households in eight communities purchased and used chlorine, as confirmed by residual chlorine observed in stored water. Multivariate models using illiteracy and the poorest socioeconomic status as a referent showed that persons with at least some primary education (OR 2.5, 95% CI 1.8, 3.5) or secondary education (OR 5.4, 95% CI 1.6, 17.5) and persons in the four wealthiest quintiles (OR 2.5, 95% CI 1.0, 6.0) were more likely to chlorinate stored water. While this implementation model was associated with good product penetration and use, barriers to access to inexpensive water treatment remained among the very poor and less educated.

  2. Players' and coaches' knowledge and awareness of the BokSmart Safe Six injury prevention programme: an ecological cross-sectional questionnaire study.

    Science.gov (United States)

    Sewry, Nicola; Verhagen, Evert; Lambert, Mike; van Mechelen, Willem; Brown, James

    2017-11-03

    Rugby has a high injury incidence and therefore BokSmart introduced the Safe Six injury prevention programme in 2014 in an attempt to decrease this incidence. In 2015, BokSmart used a 'targeted marketing approach' to increase the awareness and knowledge of the Safe Six . Therefore, the aim of this study was to determine the change in the knowledge of coaches and players of the Safe Six programme, compared with the launch year, following a 'targeted marketing approach'. Ecological cross-sectional questionnaire study SETTING: The 2014-2016 South African rugby union youth week tournaments. Questionnaires were completed by 4502 players and coaches who attended any of the four youth week tournaments during 2014-2016. Logistic regression (adjusted OR, 95% CI) was performed in comparison to year prior to targeted marketing, separately for coaches and players, for changes in awareness and knowledge. The awareness of the Safe Six increased significantly for players in 2015 (1.74 times (95% CI 1.49 to 2.04)) and in 2016 (1.54 times (95% CI 1.29 to 1.84)). Similarly for coaches, there was a 3.55 times (95% CI 1.23 to 9.99) increase in 2015 and a 10.11 times (95% CI 2.43 to 42.08) increase in 2016 compared with 2014. Furthermore, a player was significantly more likely to be aware of the Safe Six if his coach was aware of the programme (psocial media were the largest contributors to knowledge in coaches and players. While the 'targeted marketing approach' was associated with an increase in awareness, future studies should determine if this translates into behavioural change. © Article author(s) (or their employer(s) unless otherwise stated in the text of the article) 2017. All rights reserved. No commercial use is permitted unless otherwise expressly granted.

  3. Raising awareness of Medicare member rights among seniors and caregivers in California.

    Science.gov (United States)

    Olson, Rebecca; Grossman, Ruth M; Fu, Patricia L; Sabogal, Fabio

    2010-01-01

    Many Medicare recipients do not understand their health care rights. Lumetra, formerly California's Medicare quality improvement organization, developed a multifaceted outreach program to increase beneficiary awareness of its services and of the right to file quality-of-care complaints and discharge appeals. Layered outreach activities to Medicare members and their caregivers in 2 targeted counties consisted of paid media, direct mailings, community outreach, and online marketing. Calls to Lumetra's helpline and visits to its Web site--measures of beneficiary awareness of case review services--increased by 106% and 1214%, respectively, in the targeted counties during the 4-month outreach period. Only small increases occurred in nontargeted counties. Increases in quality-of-care complaints and discharge appeal rates were detected during a longer follow-up period.

  4. Awareness in Gestalt sex therapy.

    Science.gov (United States)

    Mosher, D L

    1979-01-01

    Awareness is conceived to be selective, curative, a method, a prescription for ideal living, and a ground for human existence. In this paper the following gestalt awareness methods are described: continuum of awareness, awareness questions, biobehavioral feedback, directed awareness, concentration, present-centering, taking responsibilty, and shuttles in awareness. The use of these methods is illustrated in a gestalt therapy dialogue. The application of awareness as concept and method to sensate focus and to the treatment of the prematurely ejaculating male is discussed. Shuttles in awareness and the shared continua of awareness are introduced as promising new methods in the treatment of sexual dysfunction and as enhancing sexual pleasure and communion.

  5. Redefining the money market

    African Journals Online (AJOL)

    Keywords: money market, monetary policy, money, financial markets. 1. ..... Both sides of the banks' consolidated balance sheet increase by USD 100 million. ... As substantiation of the statement that the KIR substantially influencing the.

  6. Adding value through health claims: an empirical analysis of the Italian yogurt market

    NARCIS (Netherlands)

    Bimbo, Francesco

    2017-01-01

    In recent years policymakers have aimed to increase the general awareness regarding the link between diet and health, providing food companies with an opportunity to add health-enhancing features in order to differentiate their products. The European market of these products, referred to here as

  7. Students' Use of Extra-Curricular Activities for Positional Advantage in Competitive Job Markets

    Science.gov (United States)

    Roulin, Nicolas; Bangerter, Adrian

    2013-01-01

    With the rise of mass higher education, competition between graduates in the labour market is increasing. Students are aware that their degree will not guarantee them a job and realise they should add value and distinction to their credentials to achieve a positional advantage. Participation in extra-curricular activities (ECAs) is one such…

  8. PV market stimulation by training and creativity workshops

    International Nuclear Information System (INIS)

    Pearsall, N.

    2001-01-01

    Building integrated photovoltaic (BIPV) systems are expected to be a major route for the utilisation of solar energy in Europe. In order for BIPV to realise its full potential, it is necessary to increase the market size and this requires the development of appropriate market segments as they become financially viable. There may be accompanying market stimulation methods such as financing packages, tax reductions or other incentives. Thus it is important for the PV system designer and/or supplier to be aware of developing market segments and of methods to address these. The realisation of a BIPV project requires the interaction of several key players and consideration of many issues, including technical design, architectural acceptability, planning constraints, interfacing with existing electricity supply systems and financing. The aims of this project were: to promote consideration of the marketing aspect of BIPV when developing projects; to introduce a range of players in the sector to marketing techniques; and to initiate new project ideas to address market needs. These aims were addressed by the organisation of creativity workshops in which marketing issues could be discussed and participants could utilise marketing approaches in the development of project ideas. (author)

  9. PV market stimulation by training and creativity workshops

    Energy Technology Data Exchange (ETDEWEB)

    Pearsall, N

    2001-07-01

    Building integrated photovoltaic (BIPV) systems are expected to be a major route for the utilisation of solar energy in Europe. In order for BIPV to realise its full potential, it is necessary to increase the market size and this requires the development of appropriate market segments as they become financially viable. There may be accompanying market stimulation methods such as financing packages, tax reductions or other incentives. Thus it is important for the PV system designer and/or supplier to be aware of developing market segments and of methods to address these. The realisation of a BIPV project requires the interaction of several key players and consideration of many issues, including technical design, architectural acceptability, planning constraints, interfacing with existing electricity supply systems and financing. The aims of this project were: to promote consideration of the marketing aspect of BIPV when developing projects; to introduce a range of players in the sector to marketing techniques; and to initiate new project ideas to address market needs. These aims were addressed by the organisation of creativity workshops in which marketing issues could be discussed and participants could utilise marketing approaches in the development of project ideas. (author)

  10. MARKET WATCH

    Institute of Scientific and Technical Information of China (English)

    2011-01-01

    Manufacturing activities continue to lose steam as the purchasing managers index drops for the third consecutive month. The U.S.retail giant Best Buy trims its China presence after struggling to survive amidcut-throat competition. But an increasing number of U.S. companies are still expanding into China to cash in on the vibrant market. The aluminum behemoth Chalco jumps back into the black due to growing prices of thelight metal. China’s leading portal website Sina makes a push into the online shopping market by acquiring a stake in an online apparel retailer.

  11. MARKET WATCH

    Institute of Scientific and Technical Information of China (English)

    2011-01-01

    TO THE POINT: China’s foreign trade records monthly drop again, with February’s deficit reaching $7.3 billion. The feverish auto market is calming down, with February sales dropping 33.1 percent from a month ago. Chinese thermal power generators are facing serious head- winds as the coal price increases. Ernst & Young’s report shows China racing ahead of other countries in renewable energy investments. The U.S. coupon website Groupon.com extends its reach into China, but its prospects remain uncertain. Digital advertiser Focus Media is faring well thanks to a booming advertising market in China.

  12. Marketing insects

    DEFF Research Database (Denmark)

    Schiemer, Carolin; Halloran, Afton Marina Szasz; Jespersen, Kristjan

    2018-01-01

    In entering Western markets, edible insects are typically framed as the ‘solution’ to a number of challenges caused by unsustainable global food systems, such as climate change and global health issues. In addition, some media outlets also frame insects as the next ‘superfood’. Superfood is a mar......In entering Western markets, edible insects are typically framed as the ‘solution’ to a number of challenges caused by unsustainable global food systems, such as climate change and global health issues. In addition, some media outlets also frame insects as the next ‘superfood’. Superfood...... is a marketing term for nutrient-packed foods, which are successfully promoted to Western consumers with the promises of health, well-being and beauty. However, the increase in the demand in the West is argued to cause negative social, environmental, economic and cultural consequences – externalities – felt...

  13. Prediction Markets

    DEFF Research Database (Denmark)

    Horn, Christian Franz; Ivens, Bjørn Sven; Ohneberg, Michael

    2014-01-01

    In recent years, Prediction Markets gained growing interest as a forecasting tool among researchers as well as practitioners, which resulted in an increasing number of publications. In order to track the latest development of research, comprising the extent and focus of research, this article...... provides a comprehensive review and classification of the literature related to the topic of Prediction Markets. Overall, 316 relevant articles, published in the timeframe from 2007 through 2013, were identified and assigned to a herein presented classification scheme, differentiating between descriptive...... works, articles of theoretical nature, application-oriented studies and articles dealing with the topic of law and policy. The analysis of the research results reveals that more than half of the literature pool deals with the application and actual function tests of Prediction Markets. The results...

  14. MARKET WATCH

    Institute of Scientific and Technical Information of China (English)

    2007-01-01

    After four days of breathtaking plunges, the Chinese stock market recovered to a period of steady growth thanks to encouragement from various government departments. The Chinese central bank will probably raise the interest rate in June after food prices increased dramatically in May. More good news for foreign banks. Early this month, the central bank allowed foreign banks to trade gold on the Chinese gold market and they are now able to issue bankcards in the country. Lenovo Group, China’s leading PC producer, is dedicated to exploring the rural market to boost its competitiveness. China Mobile will seek bidders to offer cell-phone handsets, a package worth 4-6 billion yuan.

  15. Power Aware Distributed Systems

    National Research Council Canada - National Science Library

    Schott, Brian

    2004-01-01

    The goal of PADS was to study power aware management techniques for wireless unattended ground sensor applications to extend their operational lifetime and overall capabilities in this battery-constrained environment...

  16. Cross-cultural awareness

    OpenAIRE

    БУРЯК Н.Ю.

    2016-01-01

    The article deals with the importance of cultural awareness for businesspeople when they go abroad. It also gives some cultural advice and factors which are thought to be the most important in creating a culture.

  17. Year 2000 awareness

    Energy Technology Data Exchange (ETDEWEB)

    Holmes, C.

    1997-11-01

    This report contains viewgraphs on the challenges business face with the year 2000 software problem. Estimates, roadmaps, virtual factory software, current awareness, and world wide web references are given.

  18. Developing Cultural Awareness

    Directory of Open Access Journals (Sweden)

    İsmail Fırat Altay

    2005-04-01

    Full Text Available This paper aims at emphasizing the issue of teaching of culture in foreign languageteaching. In this respect, the reasons of teaching culture in foreign language classes arefocused on initially. So, the justifications of teaching culture are considered and explainedand by the help of a dialogue. Right after this, ways of developing cultural awareness is takeninto account. At this step, types of courses to develop cultural awareness are dealt with.Developing cultural awareness in class is another aspect to handle. Besides, ways ofdeveloping cultural awareness outside the class are worked on. Whether there are dangers ofusing culture in foreign language class is explained in dangers and problems part. In theconclusion, ideas of the writer on the subject as final remarks are clarified.

  19. Mental health awareness.

    Science.gov (United States)

    2017-07-22

    Independent, family-owned veterinary group White Cross Vets has been focusing on wellbeing. One of its clinic directors, Rob Reid, joined a group from the practice for some training in mental health awareness. British Veterinary Association.

  20. Gender Awareness Raising & EFL

    OpenAIRE

    長坂, 達彦; ナガサカ, タツヒコ; Tatsuhiko, Nagasaka

    2009-01-01

    The aim of this short paper is to provide an example of classroom application of the concept of gender roles within the broader framework of Gender Awareness. More generally, it attempts to introduce growing interest in Gender Awareness within the context of changing perspective on Language Learning. What is understood by "gender roles" or "gender domain" will be examined. Explicit and traditional concept of gender roles will be briefly discussed with the relationship between explicit and imp...