WorldWideScience

Sample records for identity target audience

  1. Characterizing Health Information for Different Target Audiences.

    Science.gov (United States)

    Sun, Yueping; Hou, Zhen; Hou, Li; Li, Jiao

    2015-01-01

    Different groups of audiences in health care: health professionals and health consumers, each have different information needs. Health monographs targeting different audiences are created by leveraging readers' background knowledge. The NCI's Physician Data Query (PDQ®) Cancer Information Summaries provide parallel cancer information and education resources with different target audiences. In this paper, we used targeted audience-specific cancer information PDQs to measure characteristic differences on the element level between audiences. In addition, we compared vocabulary coverage. Results show a significant difference between the professional and patient version of cancer monographs in both content organization and vocabulary. This study provides a new view to assess targeted audience-specific health information, and helps editors to improve the quality and readability of health information.

  2. Intermediaries for youth: a vital target audience.

    Science.gov (United States)

    1997-01-01

    Worldwide, youth are recognized as a key target audience for HIV/STD awareness and prevention campaigns. Rural young people, who often have less access to information and prevention tools than urban youth, may be particularly vulnerable to HIV/STD infection. Many initiatives have been organized by nongovernmental organizations, governments, churches, and other organizations to help youth. However, parents, relatives, guardians, teachers, church and youth leaders, social workers, and other adults in a position to influence youth must also be helped to undertake the role of an intermediary between youth and HIV/STD interventions and other youth-oriented programs. In training adults to openly address sexual and reproductive health issues with adolescents, adults must first be encouraged to feel comfortable about discussing such issues among themselves. Intermediaries and how to target them are discussed.

  3. Trailer-targeting a potential audience

    OpenAIRE

    Brůnová, Lada

    2013-01-01

    How can movie production companies speak to their potential audience thru movie trailers? Which means do they use and what is the public reception? How does a viewer interpret a movie trailer? What can we learn about viewers from movie trailers? This thesis is offering all the answers to questions mentioned above in two different parts - in the first part the concepts of movie trailers are introduced and explained, the second part analyses the outcomes of a research which studies the affects ...

  4. Audience

    DEFF Research Database (Denmark)

    Schrøder, Kim Christian; Gulbrandsen, Ib Tunby

    2018-01-01

    discusses the concept audience in relation to a number of competing theoretical concepts such as ‘publics’, ‘users’, and ‘participants’. The second part outlines the historical development of audience research through three consecutive and now co-existing paradigms: the behavioural paradigm, the reception......The entry defines audiences in a digital, mediatized society as the people who, in their capacity of social actors, are attending to, negotiating the meaning of, and sometimes participating in the multimodal processes initiated or carried by institutional media. The first part of the entry...... paradigm, and the participation paradigm. The third part discusses the ways in which the audience perspective has been handled in the field of strategic communication, noting for instance how the concept of stakeholders has developed as an alternative to, or refinement of, the traditional understanding...

  5. The Effects of Target Audience on Social Tagging

    Science.gov (United States)

    Alsarhan, Hesham

    2013-01-01

    Online social bookmarking systems allow users to assign tags (i.e., keywords) to represent the content of resources. Research on the effects of target audience on social tagging suggests that taggers select different tags for themselves, their community (e.g., family, friends, colleagues), and the general public (Panke & Gaiser, 2009; Pu &…

  6. The Filipino male as a target audience in family planning.

    Science.gov (United States)

    Vitug, W

    1986-01-01

    Since the official launching of the Philippine Population Program in 1970, family planning campaigns have substantially addressed themselves to women. The suggestion to devote equal, if not more, attention to men as family planning targets had been raised by Dr. Mercado as early as 1971. It was not until 1978, that the deliberate inclusion of males as a target audience in family planning became a matter of policy. The Population Center Foundation (PCF), from 1979 to 1982, carried out research projects to determine the most suitable approaches and strategies to reach Filipino men. The objectives of the PCF's Male Specific Program are: 1) to test alternative schemes in promoting male family planning methods through pilot-testing of family planning clinics for men, 2) to develop teaching materials geared toward specific segments of the male population, 3) to undertake skills training in male-specific motivational approaches for program professionals, and 4) to assess the extent of the husband's role in family planning. An important finding of 1 study was that most outreach workers were female stood in the way of the motivation process, thus hampering the campaign. While the consultative motivational skills training improved knowledge, attitudes, and skills of outreach workers with regard to vasectomy and the motivation process, there were certain predispositions that were hindering the fieldworkers' effectiveness in motivating target clients. Overall, in-depth, 1-to-1 motivation in dealing with men is needed to strengthen internalization of family planning values.

  7. Stepping into others’ shoes: a cognitive perspective on target audience orientation in written translation

    OpenAIRE

    Apfelthaler, Matthias

    2014-01-01

    This paper suggests what might allow translators to orient themselves towards their target audience in the translation process. To shed light on translators’ ability to put themselves into their target audience’s shoes, I adopt a cognitive perspective by drawing on current findings from psychology, cognitive science and neuroscience. I depart from the notion of target audience as applied to written translation. Aspects to this concept and the terminology of audience in translation studies are...

  8. Timing of malaria messages for target audience on radio airwaves.

    Science.gov (United States)

    Batwala, Vincent; Magnussen, Pascal; Mirembe, Justine; Mulogo, Edgar; Nuwaha, Fred

    2012-08-20

    Due to the limitations of face-to-face communication to teach families how to manage, control and prevent malaria, national and local malaria programmes try to reach people through the radio. However, information regarding the timing of radio messages for the target audiences is lacking. Within a large-scale trial (Clinicaltrials.gov: NCT00565071), data regarding the time at which people listen to the radio was collected from 1,628 consenting outpatients (and caregivers for minors) attending six rural government primary level health care centres in Bushenyi and Iganga districts of Uganda from February to July 2011. The majority of households, 1,099 (67.5%) owned a radio. The majority, 1,221 (86.3%), participants had heard about malaria from the radio. Some participants started listening to the radio at about 06.00 East African local time (EAT). The peak hours at which people listen to the radio are 12.00-14.00 and 18.00-23.00 local time. The median time of listening to the radio by men is 20.00 (inter-quartile range (IQR): 18.30-21.00) and women 19.30 (IQR: 13.00-20.30). Planners of malaria radio interventions need to broadcast their messages within the two peak EAT of 12.00-14.00 and 18.00-23.00.

  9. Bringing in the target audience in bystander social marketing materials for communities: suggestions for practitioners.

    Science.gov (United States)

    Potter, Sharyn J; Stapleton, Jane G

    2011-06-01

    The Know Your Power™ social marketing campaign images model active bystander behaviors that target audience members can use in situations where sexual and relationship violence and stalking are occurring, have occurred, or have the potential to occur. In this practitioner note, we describe strategies that we have used to engage target audience members in the development of the social marketing campaign that we hope can be used by practitioners. We give examples from the development and evaluation of the Know Your Power(TM) social marketing campaign that used focus group and other types of feedback from the target audience to inform the direction of the campaign.

  10. Alcohol and tobacco advertising in black and general audience newspapers: targeting with message cues?

    Science.gov (United States)

    Cohen, Elisia L; Caburnay, Charlene A; Rodgers, Shelly

    2011-07-01

    This study content analyzed 928 tobacco- and alcohol-related advertisements from a 3-year national sample of Black (n = 24) and general audience (n = 11) newspapers from 24 U.S. cities. The authors compared the frequency of tobacco and alcohol product and control advertising in Black versus general audience newspapers, as well as the presence of 5 message cues: model ethnicity, presence of health official, referral to resources, personal behavior mobilization, and localization. Results within health issues show that Black newspapers had more alcohol product advertising than did general audience newspapers. In contrast, Black newspapers had less alcohol and tobacco control advertising than general audience newspapers. Black newspapers' tobacco/alcohol product advertisements had more African American models than did general audience newspapers' tobacco/alcohol advertising, whereas general audience newspapers' tobacco control advertisements were significantly more likely to feature public health officials than ads in Black newspapers. Fewer message cues such as personal behavior mobilization, referral to resources, and localization were present in Black versus general audience newspapers. Results suggest that Black newspapers may have greater dependency than do general audience newspapers on these risk-related advertisements that target African American consumers. Given the current advertising environment, public health initiatives are needed to counter unhealthy alcohol product advertising messages that target vulnerable populations.

  11. Research on Tele2 campaign "Meteorite". The real and the desirable perception by target audience

    OpenAIRE

    Kalve, Anita

    2010-01-01

    The theme of the Bachelor work is: ‘’Research on Tele2 campaign ‘’Meteorite’’. The real and the desirable perception by target audience.’’’’. Several subjects are described in this work, such as – communication process from a marketing perspective, integrated marketing communication, campaig planning, guerilla marketing and it’s tools. The problematics – perception of the target audience, which leads to the objective: finding out if the desirable perception which was planned...

  12. Employee Anonymous Online Dissent: Dynamics and Ethical Challenges for Employees, Targeted Organisations, Online Outlets and Audiences

    DEFF Research Database (Denmark)

    Ravazzani, Silvia; Mazzei, Alessandra

    2018-01-01

    administrators, audiences and targeted organisations. This multi-actor, dialectical process encompasses actor-related tensions that may generate unethical consequences if single voices are not brought out and confronted. Appropriating a Habermasian ethical and discursive lens, we examine and disentangle three...

  13. How much importance do we give to target audiences in article writing?

    Science.gov (United States)

    Nedjat, Sima; Nedjat, Saharnaz; Gholami, Jaleh; Ashoorkhani, Mahnaz; Maleki, Katayoun; Hejrie, Soroush Mortaz; Majdzadeh, Reza

    2010-01-01

    Writing papers can be used as a means to convey a message. Knowledge transfer is also about conveying the right message to the right target audience. The aim of this study was to determine the proportion of articles that had mentioned a clear message and the target audience in the abstract and the article as a whole, and also to examine their association with different determinant factors. Articles published from 2001 to 2006 that were based on clinical and health system research conducted on Iranian populations and on maternal care, diabetes and tuberculosis were searched systematically in domestic and international databases. Eventually checklists (Additional file 1) were completed for 795 articles. Overall, 98.5% of articles had a clear message, whereas 12.5% had addressed the direct target audience. Presence of a clear message in formatted abstracts were seen 3.6 times more (CI95%: 1.5-8.7) than in articles without formatted abstracts (p = 0.005). Addressing of the direct target audience was seen twice as much in health system research articles as compared to clinical studies, odds ratio was 2.3 (CI95%: 1.47-3.48, p<0.001). Creating a format for journal abstracts seems to be an effective intervention for presenting the message in articles.

  14. Virtual diplomacy: an analysis of the structure of the target audiences

    Directory of Open Access Journals (Sweden)

    V. V. Verbytska

    2016-03-01

    Full Text Available In the context of the global information society the communication processes, especially at the international level, become more important.  The effectiveness of communication depends primarily on its focus, i.e. on defining clearly the target audience which it should focus on. Virtual diplomacy, as a kind of political communication at the international level, is no exception.  The novelty, rapid development and dissemination of this phenomenon require profound analysis and elaboration of effective utilization strategies, including studying its recipients and target audiences. Purpose: identification, structuring and analysis of the recipients of virtual diplomacy as the audiences of international political communication. The study uses such research methods, as system analysis, structural functionalism, dialectics and synergy, comparison, critical analysis. Main results of the research: 1. The study examined the specifics of political communication in the context of the development of the global information society at the international level. 2. It also analyzed the recipients of virtual diplomacy as a kind of political communication at the international level. 3. The study highlighted the key target groups in the global Internet network based on the tasks performed by virtual diplomacy. 4. It proved the effectiveness of cooperation with each target group in the framework of virtual diplomacy. 5. It described the specifics of the work with each target group in the context of virtual diplomacy. Practical implications: The article may be useful for writing scientific theoretical studies, tests, essays and term papers, for designing special courses in universities in the sphere of international relations and international information. It can also be a guide for the authorities carrying out diplomatic activities and international information cooperation. Findings: In the context of the establishment of the global information society political

  15. Using support vector machine ensembles for target audience classification on Twitter.

    Science.gov (United States)

    Lo, Siaw Ling; Chiong, Raymond; Cornforth, David

    2015-01-01

    The vast amount and diversity of the content shared on social media can pose a challenge for any business wanting to use it to identify potential customers. In this paper, our aim is to investigate the use of both unsupervised and supervised learning methods for target audience classification on Twitter with minimal annotation efforts. Topic domains were automatically discovered from contents shared by followers of an account owner using Twitter Latent Dirichlet Allocation (LDA). A Support Vector Machine (SVM) ensemble was then trained using contents from different account owners of the various topic domains identified by Twitter LDA. Experimental results show that the methods presented are able to successfully identify a target audience with high accuracy. In addition, we show that using a statistical inference approach such as bootstrapping in over-sampling, instead of using random sampling, to construct training datasets can achieve a better classifier in an SVM ensemble. We conclude that such an ensemble system can take advantage of data diversity, which enables real-world applications for differentiating prospective customers from the general audience, leading to business advantage in the crowded social media space.

  16. [Relationship among weblog authors' target audience, contents, and types of interpersonal communication].

    Science.gov (United States)

    Miura, Asako; Matsumura, Naohiro; Kitayama, Satoshi

    2008-12-01

    Weblogs are one of the most popular personal websites in Japan, where entries are made in journal style and displayed in reverse chronological order. This study examined the relationship between weblog authors' target audience (i.e., orientation) and the actual situations depicted in their weblogs by combining a questionnaire survey of the authors with an analysis of their weblog content data. Based on a questionnaire survey of 736 Japanese weblog authors, their target audience was divided into four clusters: (a) general public, (b) self, (c) self and offline friends, and (d) various others. To assess the actual situations depicted in their weblogs, the amount of happy and unhappy emotional expression in their writing and the frequency of interpersonal communication (comments, bookmarks, and trackbacks) were calculated from their log data. The results suggested that weblog authors wrote different types of content and used different types of communication depending on their audience, whereas the weblog content itself still showed the diary-like characteristic of personal daily-life records.

  17. A New Development in Audiovisual Translation Studies: Focus on Target Audience Perception

    Directory of Open Access Journals (Sweden)

    John Denton

    2013-03-01

    Full Text Available Audiovisual translation is now a well-established sub-discipline of Translation Studies (TS: a position that it has reached over the last twenty years or so. Italian scholars and professionals in the field have made a substantial contribution to this successful development, a brief overview of which will be given in the first part of this article, inevitably concentrating on dubbing in the Italian context. Special attention will be devoted to the question of target audience perception, an area where researchers in the University of Bologna at Forlì have excelled. The second part of the article applies the methodology followed by the above mentioned researchers in a case study of how Italian end users perceive the dubbed version of the British film The History Boys (2006, which contains a plethora of culture-specific verbal and visual references to the English education system. The aim of the study was to ascertain: a whether translation/adaptation allows the transmission in this admittedly constrained medium of all the intended culture-bound issues, only too well known to the source audience, and, if so, to what extent, and b whether the target audience respondents to the e-questionnaire used were aware that they were missing information. The linked, albeit controversial, issue of quality assessment will also be addressed.

  18. Outreach for Outreach: Targeting social media audiences to promote a NASA kids’ web site

    Science.gov (United States)

    Pham, C. C.

    2009-12-01

    The Space Place is a successful NASA web site that benefits upper elementary school students and educators by providing games, activities, and resources to stimulate interest in science, technology, engineering, and mathematics, as well as to inform the audience of NASA’s contributions. As online social networking grows to be a central component of modern communication, The Space Place has explored the benefits of integrating social networks with the web site to increase awareness of materials the web site offers. This study analyzes the capabilities of social networks, and specifically the demographics of Twitter and Facebook. It then compares these results with the content, audience, and perceived demographics of The Space Place web site. Based upon the demographic results, we identified a target constituency that would benefit from the integration of social networks into The Space Place web site. As a result of this study, a Twitter feed has been established that releases a daily tweet from The Space Place. In addition, a Facebook page has been created to showcase new content and prompt interaction among fans of The Space Place. Currently, plans are under way to populate the Space Place Facebook page. Each social network has been utilized in an effort to spark excitement about the content on The Space Place, as well as to attract followers to the main NASA Space Place web site. To pursue this idea further, a plan has been developed to promote NASA Space Place’s social media tools among the target audience.

  19. Using support vector machine ensembles for target audience classification on Twitter.

    Directory of Open Access Journals (Sweden)

    Siaw Ling Lo

    Full Text Available The vast amount and diversity of the content shared on social media can pose a challenge for any business wanting to use it to identify potential customers. In this paper, our aim is to investigate the use of both unsupervised and supervised learning methods for target audience classification on Twitter with minimal annotation efforts. Topic domains were automatically discovered from contents shared by followers of an account owner using Twitter Latent Dirichlet Allocation (LDA. A Support Vector Machine (SVM ensemble was then trained using contents from different account owners of the various topic domains identified by Twitter LDA. Experimental results show that the methods presented are able to successfully identify a target audience with high accuracy. In addition, we show that using a statistical inference approach such as bootstrapping in over-sampling, instead of using random sampling, to construct training datasets can achieve a better classifier in an SVM ensemble. We conclude that such an ensemble system can take advantage of data diversity, which enables real-world applications for differentiating prospective customers from the general audience, leading to business advantage in the crowded social media space.

  20. Who wants to know? The effect of audience on identity expression among minority group members

    NARCIS (Netherlands)

    Barreto, M; Spears, R; Ellemers, N; Shahinper, K

    Statements of social identification among ethnic minority members were examined as a function of group membership of the participants, group membership of the audience, and personal identifiability. In Study 1, Turkish migrants and Iranian refugees in the Netherlands expressed their identification

  1. Evaluating risk communication: examining target audience perceptions about four presentation formats for fish consumption health advisory information.

    Science.gov (United States)

    Connelly, N A; Knuth, B A

    1998-10-01

    Information format can influence the extent to which target audiences understand and respond to risk-related information. This study examined four elements of risk information presentation format. Using printed materials, we examined target audience perceptions about: (a) reading level; (b) use of diagrams vs. text; (c) commanding versus cajoling tone; and (d) use of qualitative vs. quantitative information presented in a risk ladder. We used the risk communication topic of human health concerns related to eating noncommercial Great Lakes fish affected by chemical contaminants. Results from the comparisons of specific communication formats indicated that multiple formats are required to meet the needs of a significant percent of anglers for three of the four format types examined. Advisory text should be reviewed to ensure the reading level is geared to abilities of the target audience. For many audiences, a combination of qualitative and quantitative information, and a combination of diagrams and text may be most effective. For most audiences, a cajoling rather than commanding tone better provides them with the information they need to make a decision about fish consumption. Segmenting audiences regarding information needs and communication formats may help clarify which approaches to take with each audience.

  2. JOURNALISTIC IDENTITY AND AUDIENCE PERCEPTIONS: Paradigm and models under construction in the African Great Lakes region

    Directory of Open Access Journals (Sweden)

    Marie-Soleil Frère

    2015-08-01

    Full Text Available This article is based on a research conducted in three African countries (Burundi, Rwanda and the Democratic Republic of the Congo, focusing on the recent evolution of the journalistic profession and the way journalists are perceived today and represented by members of the audience polled in five localities of the region. In the last twenty years, journalism has been deeply transformed, following the liberalization of the media sector, on one hand, and the murderous civil wars which marked the three countries on the other hand. New formats and new roles have appeared for the media, as well as new professional standards for journalists (codes of ethics, regulations from regulatory authorities, journalists education and training curricula, professional associations, often encouraged by foreign donors and international NGOs. This paper aims at showing that, behind these changes, a new « journalistic paradigm » has taken shape, a consequence of both internal dynamics within the profession and external assignments (imposed by the State and the evolution of the market, and also of new demands emanating from the public. In an unstable political, economic and security context, the changes of the journalistic paradigm have transfigured media content, as well as the perception by the local public of the role that journalists have to play in society, and of what the citizens may expect from them, in a region where democracy is still widely under construction.

  3. Journalistic identity and audience perceptions: paradigm and models under construction in the African Great Lakes region

    Directory of Open Access Journals (Sweden)

    Marie-Soleil Frère

    2015-08-01

    Full Text Available This article is based on a research conducted in three African countries (Burundi, Rwanda and the Democratic Republic of the Congo, focusing on the recent evolution of the journalistic profession and the way journalists are perceived today and represented by members of the audience polled in five localities of the region. In the last twenty years, journalism has been deeply transformed, following the liberalization of the media sector, on one hand, and the murderous civil wars which marked the three countries on the other hand. New formats and new roles have appeared for the media, as well as new professional standards for journalists (codes of ethics, regulations from regulatory authorities, journalists education and training curricula, professional associations, often encouraged by foreign donors and international NGOs. This paper aims at showing that, behind these changes, a new « journalistic paradigm » has taken shape, a consequence of both internal dynamics within the profession and external assignments (imposed by the State and the evolution of the market, and also of new demands emanating from the public. In an unstable political, economic and security context, the changes of the journalistic paradigm have transfigured media content, as well as the perception by the local public of the role that journalists have to play in society, and of what the citizens may expect from them, in a region where democracy is still widely under construction.

  4. Journalistic identity and audience perceptions: paradigm and models under construction in the African Great Lakes region

    Directory of Open Access Journals (Sweden)

    Marie-Soleil Frère

    2014-06-01

    Full Text Available This article is based on a research conducted in three African countries (Burundi, Rwanda and the Democratic Republic of the Congo, focusing on the recent evolution of the journalistic profession and the way journalists are perceived today and represented by members of the audience polled in five localities of the region. In the last twenty years, journalism has been deeply transformed, following the liberalization of the media sector, on one hand, and the murderous civil wars which marked the three countries on the other hand. New formats and new roles have appeared for the media, as well as new professional standards for journalists (codes of ethics, regulations from regulatory authorities, journalists education and training curricula, professional associations, often encouraged by foreign donors and international NGOs. This paper aims at showing that, behind these changes, a new « journalistic paradigm » has taken shape, a consequence of both internal dynamics within the profession and external assignments (imposed by the State and the evolution of the market, and also of new demands emanating from the public. In an unstable political, economic and security context, the changes of the journalistic paradigm have transfigured media content, as well as the perception by the local public of the role that journalists have to play in society, and of what the citizens may expect from them, in a region where democracy is still widely under construction.

  5. Marketing and semiotic approach on communication. Consequences on knowledge of target-audiences

    Science.gov (United States)

    Borţun, D; Purcarea, VL

    2013-01-01

    Modern marketing puts the consumer and not the manufacturer in the center, the essence of the marketing approach being the conception, the projection and the making of the product, starting from the consumer towards the manufacturer; this resulting in the fact that the product’s marketing approach seems strikingly similar to the semiotic approach of the message. In the semiotic approach, the message is a construction of signs, which, by interacting with the receiver, produces the meaning. The transmitter (the message transmitter) becomes less important. The focus is centered to the „text" and the way this is „read", the sense being born when the „reader" negotiates the „text". The negotiation takes place when the „reader" filtrates the message through the sieve of his cultural loading. A „target public" is a group which is specific to a certain Cultural Loading, a loading which deals with linguistic, logical, psychological and symbolic structures, which get out to meet the message and „negotiates" with the structures similar to it. When we are thinking in terms of the semiotic approach, we are handling the cultural determinism of communication, using the concepts of Kuhn and Gonseth (paradigm and referential). They open a new path in the market research, in the market segmentation and knowledge of the „target audiences". PMID:23610591

  6. Marketing and semiotic approach on communication. Consequences on knowledge of target-audiences.

    Science.gov (United States)

    Borţun, D; Purcarea, V L

    2013-03-15

    Modern marketing puts the consumer and not the manufacturer in the center, the essence of the marketing approach being the conception, the projection and the making of the product, starting from the consumer towards the manufacturer; this resulting in the fact that the product's marketing approach seems strikingly similar to the semiotic approach of the message. In the semiotic approach, the message is a construction of signs, which, by interacting with the receiver, produces the meaning. The transmitter (the message transmitter) becomes less important. The focus is centered to the "text" and the way this is "read", the sense being born when the "reader" negotiates the "text". The negotiation takes place when the "reader" filtrates the message through the sieve of his cultural loading. A "target public" is a group which is specific to a certain Cultural Loading, a loading which deals with linguistic, logical, psychological and symbolic structures, which get out to meet the message and "negotiates" with the structures similar to it. When we are thinking in terms of the semiotic approach, we are handling the cultural determinism of communication, using the concepts of Kuhn and Gonseth (paradigm and referential). They open a new path in the market research, in the market segmentation and knowledge of the "target audiences".

  7. Alcohol harm reduction advertisements: a content analysis of topic, objective, emotional tone, execution and target audience.

    Science.gov (United States)

    Dunstone, Kimberley; Brennan, Emily; Slater, Michael D; Dixon, Helen G; Durkin, Sarah J; Pettigrew, Simone; Wakefield, Melanie A

    2017-04-11

    Public health mass media campaigns may contribute to reducing the health and social burden attributed to alcohol consumption, but little is known about which advertising characteristics have been used, or have been effective, in alcohol harm reduction campaigns to date. As a first step towards encouraging further research to identify the impact of various advertising characteristics, this study aimed to systematically identify and examine the content of alcohol harm reduction advertisements (ads). Ads were identified through an exhaustive internet search of Google, YouTube, Vimeo, and relevant government and health agency websites. Eligible ads were: English language, produced between 2006 and 2014, not primarily focused on drink-driving or alcohol in pregnancy, and not alcohol industry funded. Systematic content analysis of all ads was performed; each ad was double-coded. In total, 110 individual ads from 72 different alcohol harm reduction campaigns were identified, with the main source countries being Australia (40%) and the United Kingdom (26%). The dominant topic for 52% of ads was short-term harms, while 10% addressed long-term harms, 18% addressed underage drinking, 17% communicated a how-to-change message, and 3% advocated for policy change. The behavioural objective of most ads was to motivate audiences to reduce their alcohol consumption (38%) or to behave responsibly and/or not get drunk when drinking (33%). Only 10% of all ads mentioned low-risk drinking guidelines. Eighty-seven percent of ads used a dramatisation execution style and 74% had a negative emotional tone. Ninety percent of ads contained messages or content that appeared to target adults, and 36% specifically targeted young adults. Some message attributes have been employed more frequently than others, suggesting several promising avenues for future audience or population-based research to compare the relative effectiveness of different characteristics of alcohol harm reduction ads. Given

  8. Alcohol harm reduction advertisements: a content analysis of topic, objective, emotional tone, execution and target audience

    Directory of Open Access Journals (Sweden)

    Kimberley Dunstone

    2017-04-01

    Full Text Available Abstract Background Public health mass media campaigns may contribute to reducing the health and social burden attributed to alcohol consumption, but little is known about which advertising characteristics have been used, or have been effective, in alcohol harm reduction campaigns to date. As a first step towards encouraging further research to identify the impact of various advertising characteristics, this study aimed to systematically identify and examine the content of alcohol harm reduction advertisements (ads. Method Ads were identified through an exhaustive internet search of Google, YouTube, Vimeo, and relevant government and health agency websites. Eligible ads were: English language, produced between 2006 and 2014, not primarily focused on drink-driving or alcohol in pregnancy, and not alcohol industry funded. Systematic content analysis of all ads was performed; each ad was double-coded. Results In total, 110 individual ads from 72 different alcohol harm reduction campaigns were identified, with the main source countries being Australia (40% and the United Kingdom (26%. The dominant topic for 52% of ads was short-term harms, while 10% addressed long-term harms, 18% addressed underage drinking, 17% communicated a how-to-change message, and 3% advocated for policy change. The behavioural objective of most ads was to motivate audiences to reduce their alcohol consumption (38% or to behave responsibly and/or not get drunk when drinking (33%. Only 10% of all ads mentioned low-risk drinking guidelines. Eighty-seven percent of ads used a dramatisation execution style and 74% had a negative emotional tone. Ninety percent of ads contained messages or content that appeared to target adults, and 36% specifically targeted young adults. Conclusions Some message attributes have been employed more frequently than others, suggesting several promising avenues for future audience or population-based research to compare the relative effectiveness of

  9. Hard-to-Reach? Using Health Access Status as a Way to More Effectively Target Segments of the Latino Audience

    Science.gov (United States)

    Wilkin, Holley A.; Ball-Rokeach, Sandra J.

    2011-01-01

    Health issues disproportionately affect Latinos, but variations within this ethnic group may mean that some Latinos are harder to reach with health messages than others. This paper introduces a methodology grounded in communication infrastructure theory to better target "hard-to-reach" audiences. A random digit dialing telephone survey…

  10. Perancangan Corporate Identity Brotherwood Decoration

    OpenAIRE

    Ciputra, Ongky Permana; Bangsa, Petrus Gogor; Christianna, Aniendya

    2015-01-01

    Sebagai Perusahaan interior di Surabaya, “BROTHERWOOD” sedang membangun citra positif melalui penguatan corporate identity secara menyeluruh.Oleh karena itu “Brotherwood” memerlukan corporate identity dan mengaplikasikannya pada media promosi dan informasi yang sesuai dengan karakter dari target audience dan target market-nya.Dengan menggunakan corporate identity diharapkan “Brotherwood” menjadi lebih dikenal oleh target audience dan target market-nya sehingga membuat market “Brotherwood” men...

  11. Oscar Wilde’s “The Happy Prince” : The Hidden Messages and the Debate on the Target Audience

    OpenAIRE

    Bseiso, Layla

    2007-01-01

    Oscar Wilde’s fairytales have been read to children for more than a century. Nevertheless, since the time of their publication in 1888 and 1891, the target audience of The Happy Prince and Other Tales and A House of Pomegranates have been the concern of critics. Delving into the context behind the rich and colourful imagery, one can find implications of homosexuality, the Paterian aesthetic and religious connotations. According to Carol Tattersall, The Happy Prince and Other Tales successfull...

  12. Are we reaching the target audience? Evaluation of a fish fact sheet.

    Science.gov (United States)

    Burger, J; Waishwell, L

    2001-09-28

    According to the US Environmental Protection Agency, over 16% of freshwater lakes and 7% of the rivers are under some sort of fish consumption advisory because of the presence of toxic chemicals. There is considerable interest in the issuing of information, advisories, and fact sheets concerning the consumption of wild-caught fish from contaminated waters, and in the actual consumption patterns of subsistence and recreational anglers. Despite the large number of consumption advisories issued by state agencies, there is little information on how these advisories, or other forms of risk communication, are perceived by target audiences, notably fishermen and women of child-bearing age. The states of South Carolina and Georgia issue consumption advisories for fish from the Savannah River, among other sites. To gain a greater insight into the perception of anglers about a supplemental fish fact sheet jointly developed by South Carolina, Georgia, federal agencies, and the Consortium for Risk Evaluation with Stakeholder Participation, we interviewed fisherman along the Savannah River. The objectives were to determine: (1) whether they had previously read the Fish Fact Sheet or had heard about the consumption advisories; (2) what major message they obtained from the sheet; (3) who they felt the fact sheet was aimed at, and who should get the Fish Fact Sheet; (4) who should be concerned about health risks from consuming the fish; and (5) the best method of disseminating such information. We interviewed 92 fishermen (37% black, 62% white) during the fishing season of 1999. Half had heard some information about consumption advisories, mainly from the media (64%). The study concluded that there were no ethnic differences in whether they had heard about the advisories, understood the major message of the fact sheet, felt they could reduce their risk from consuming the fish, or felt that it made a difference which agency issued the fact sheet. There were significant ethnic

  13. Developing clinical practice guidelines: target audiences, identifying topics for guidelines, guideline group composition and functioning and conflicts of interest.

    Science.gov (United States)

    Eccles, Martin P; Grimshaw, Jeremy M; Shekelle, Paul; Schünemann, Holger J; Woolf, Steven

    2012-07-04

    Clinical practice guidelines are one of the foundations of efforts to improve health care. In 1999, we authored a paper about methods to develop guidelines. Since it was published, the methods of guideline development have progressed both in terms of methods and necessary procedures and the context for guideline development has changed with the emergence of guideline clearing houses and large scale guideline production organisations (such as the UK National Institute for Health and Clinical Excellence). It therefore seems timely to, in a series of three articles, update and extend our earlier paper. In this first paper we discuss: the target audience(s) for guidelines and their use of guidelines; identifying topics for guidelines; guideline group composition (including consumer involvement) and the processes by which guideline groups function and the important procedural issue of managing conflicts of interest in guideline development.

  14. How Place and Audience Matter: Perspectives on Mathematics Plural Identities from Late 1950s French and English Middle School Textbooks.

    Science.gov (United States)

    Radtka, Catherine

    2016-12-01

    Argument In this paper, I argue that studying school textbooks is a fruitful way to investigate mathematical conceptions in different national contexts. These sources give access to the written production of an extended mathematical milieu whose members write for various audiences. By studying the case of late 1950s French and English textbooks issued for a growing audience of 11- to 15-year-old pupils, I show that a plurality of conceptions was projected at the time onto pupils and their teachers in both national contexts. I link this diversity to contemporaneous debates regarding mathematics teaching and argue that textbooks themselves have to be considered as active agents of such debates.

  15. Sleeping with the enemy: Audience

    NARCIS (Netherlands)

    Marloes Mol; Annika van den Berg; Dr. Joke Hermes

    2013-01-01

    Audience studies is not the vibrant field it was in its 1980s and early 1990s heyday. Cultural studies today has a more balanced interest in production, audiences and texts. A renewed focus in audience studies on everyday meaning production, identity and relations of power could benefit from recent

  16. Readability of HIV/AIDS educational materials: the role of the medium of communication, target audience, and producer characteristics.

    Science.gov (United States)

    Wells, J A

    1994-12-01

    The reading difficulty of many HIV/AIDS brochures and pamphlets limits their effectiveness. This analysis addresses correlates of readability in 136 HIV/AIDS educational items. Readability is measured using the SMOG Index. The medium of communication is significantly related to readability: comic books and brochures are, on average, more readable than books and pamphlets (10.9 versus 11.9). The target audience also differentiates readability. Materials for HIV antibody test seekers, the general community, and sexually active adults have a more difficult reading grade, averaging 12.1, whereas materials for ethnic minorities average a more readable 9.2. The producer organization's type and location are unrelated to readability, but an AIDS-specific organizational focus correlates with better readability (grade 10.8 vs. 11.8). These findings remain significant in multivariate analysis. The results indicate that brochures and comics are more likely to be comprehended by low-literacy populations, that an understanding of the literacy of target audiences is needed to produce materials with appropriate reading levels, and that policies to influence producer organizations may result in the creation of more readable materials.

  17. Use of clinical simulations for patient education: targeting an untapped audience.

    Science.gov (United States)

    Siwe, Karin; Berterö, Carina; Pugh, Carla; Wijma, Barbro

    2009-01-01

    In most cases, the health professional has been the target for simulation based learning curricula. We have developed a simulation based curriculum for patient education. In our curriculum lay-women learn how to perform the clinical female pelvic examination using a manikin-based trainer. Learner assessments show that prior negative expectations turned into positive expectations regarding future pelvic examinations.

  18. Identity, Attribution, and the Challenge of Targeting in the Cyberdomain

    Science.gov (United States)

    2018-03-07

    the cy- berdomain, launching attacks against an adversary’s computers, cell phones, and social media accounts may actually have the adverse effect of...has become “key terrain” of irregular warfare with state and nonstate actors leveraging social media and other digital tools for com- mand and...as a possible starting point for this effort. Keywords: Cyberdomain, social media , targeting, identity intelligence, attribu- tion, gray zone confl

  19. Can eHealth tools enable health organizations to reach their target audience?

    Science.gov (United States)

    Zbib, Ahmad; Hodgson, Corinne; Calderwood, Sarah

    2011-01-01

    Data from the health risk assessment operated by the Heart and Stroke Foundation found users were more likely to be female; married; have completed post secondary education; and report hypertension, stroke, or being overweight or obese. In developing and operating eHealth tools for health promotion, organizations should compare users to their target population(s). eHealth tools may not be optimal for reaching some higher-risk sub-groups, and a range of social marketing approaches may be required.

  20. JOURNALISTIC IDENTITY AND AUDIENCE PERCEPTIONS: PARADIGM AND MODELS UNDER CONSTRUCTION IN THE AFRICAN GREAT LAKES REGIÓN

    Directory of Open Access Journals (Sweden)

    Marie-Soleil Frère

    2014-06-01

    Full Text Available This article is based on a research conducted in three African countries (Burundi, Rwanda and the Democratic Republic of the Congo, focusing on the recent evolution of the journalistic profession and the way journalists are perceived today and represented by members of the audience polled in five localities of the region. In the last twenty years, journalism has been deeply transformed, following the liberalization of the media sector, on one hand, and the murderous civil wars which marked the three countries on the other hand. New formats and new roles have appeared for the media, as well as new professional standards for journalists (codes of ethics, regulations from regulatory authorities, journalists education and training curricula, professional associations, often encouraged by foreign donors and international NGOs. This paper aims at showing that, behind these changes, a new « journalistic paradigm » has taken shape, a consequence of both internal dynamics within the profession and external assignments (imposed by the State and the evolution of the market, and also of new demands emanating from the public. In an unstable political, economic and security context, the changes of the journalistic paradigm have transfigured media content, as well as the perception by the local public of the role that journalists have to play in society, and of what the citizens may expect from them, in a region where democracy is still widely under construction.

  1. Calling Where It Counts: Subordinate Pied Babblers Target the Audience of Their Vocal Advertisements.

    Science.gov (United States)

    Humphries, David J; Finch, Fiona M; Bell, Matthew B V; Ridley, Amanda R

    2015-01-01

    For territorial group-living species, opportunities to reproduce on the natal territory can be limited by a number of factors including the availability of resources within a territory, access to unrelated individuals, and monopolies on reproduction by dominant group members. Individuals looking to reproduce are therefore faced with the options of either waiting for a breeding opportunity to arise in the natal territory, or searching for reproductive opportunities in non-natal groups. In the cooperatively breeding Southern pied babbler, Turdoides bicolor, most individuals who achieve reproductive success do so through taking up dominant breeding positions within non-natal groups. For subordinate pied babblers therefore, searching for breeding opportunities in non-natal groups is of primary importance as this represents the major route to reproductive success. However, prospecting (where individuals leave the group to search for reproductive opportunities within other groups) is costly and individuals rapidly lose weight when not part of a group. Here we demonstrate that subordinate pied babblers adopt an alternative strategy for mate attraction by vocal advertisement from within their natal territories. We show that subordinates focus their calling efforts on the edges of their territory, and specifically near boundaries with neighbouring groups that have potential breeding partners (unrelated individuals of the opposite sex). In contrast to prospecting, calling individuals showed no body mass loss associated with this behaviour, suggesting that calling from within the group may provide a 'cheap' advertisement strategy. Additionally, we show that subordinates use information regarding the composition of neighbouring groups to target the greatest number of potential mating partners.

  2. Hard-to-reach? Using health access status as a way to more effectively target segments of the Latino audience.

    Science.gov (United States)

    Wilkin, Holley A; Ball-Rokeach, Sandra J

    2011-04-01

    Health issues disproportionately affect Latinos, but variations within this ethnic group may mean that some Latinos are harder to reach with health messages than others. This paper introduces a methodology grounded in communication infrastructure theory to better target 'hard-to-reach' audiences. A random digit dialing telephone survey of 739 Latinos living in two Los Angeles communities was conducted. The relationships between health access difficulties and connections to an integrated storytelling network as well as individual health communication source connections were explored. Findings suggest that Latinos who are connected to an integrated storytelling network report marginally greater ease finding healthcare, despite not being any more likely to have insurance or a regular place for healthcare. Latinos who have health access problems tended to rely more upon Spanish-language television for health information. In addition, those without healthcare access problems are more likely to indicate that they use health professionals, the Internet, mainstream TV and printed materials like health pamphlets for health information. The theoretical and methodological contributions of this work, its major findings, implications, limitations and policy guidelines are discussed.

  3. Reaching the Target Audience

    Science.gov (United States)

    2014-06-13

    their rich history, strong economy and a powerful military. All this was done at a time when the rest of the world was mired in the Great Depression ...the use of internet social networking. Companies such as YouTube , Facebook, and Google+ provide internet users the ability to interact through photo

  4. Identifying target audiences: who are the guidelines for? : article 1 in Integrating and coordinating efforts in COPD guideline development. An official ATS/ERS workshop report.

    Science.gov (United States)

    Yawn, Barbara P; Akl, Elie A; Qaseem, Amir; Black, Peter; Campos-Outcalt, Doug

    2012-12-01

    Professional societies, like many other organizations around the world, have recognized the need to use rigorous processes to ensure that health care recommendations are informed by the best available research evidence. Different clinical practice guidelines addressing the management of the same disease may vary widely in the evidence used and the format of the recommendations, with the result that not all are appropriate for all audiences. This is the first of a series of 14 articles that clinicians, methodologists, and researchers from around the world prepared to advise those developing guidelines in respiratory and other diseases about the potential impact of identifying the target audiences for their clinical practice guidelines. In this review we address the following questions. (1) Which audiences are interested in a chronic obstructive pulmonary disease (COPD) guideline? (2) How many audiences can be addressed in a single COPD guideline? (3) What is the purpose of the guidelines? (4) Who should be included on the guideline panel? We collected information by searching PubMed and reviewing information from groups that are currently making and using respiratory disease guidelines, as well as from workshop discussions. Our conclusions are based on available evidence, consideration of what guideline developers are doing, and the opinions of those who attended the workshop. Clinicians desire COPD and other guidelines that are concise, use evidence from practices similar to theirs, and whose authors have expertise in providing care in similar settings and with similar patients. In the case of COPD, barriers to generalists' use of guidelines include lack of awareness of the guidelines, failure to embrace the diagnostic methods as capable of providing definitive confirmation of COPD, and, most importantly, failure of previous guidelines to address the treatment of COPD in the context of the broad range of multiple morbidities that affect most people with COPD. COPD

  5. An Analysis of MSFC Public Affairs Television and Target Audiences with Suggestions for Future Growth and Directions

    Science.gov (United States)

    Smeyak, Gerald P.

    1996-01-01

    Because of profound changes in government and the space program, this may be an ideal time to evaluate MSFC's Public Affairs television efforts. The changes are continued downsizing of government programs; reduction in research and development; changes in the space program from periodic manned launches to a full-time presence in space with Space Station; and greater emphasis on science and communicating science information. At the same time that NASA is undergoing change, the media and society are also undergoing substantial upheaval. Twenty-five years ago, the three main over-the-air television networks (ABC, CBS and NBC) had a 93 share of the television audience. We now have four popular over-the-air networks (ABC, CBS, NBC and Fox) who maintain a 52 percent share of the television audience. Technological development, competition, and changing consumer tastes have created specialized media and audiences. This media fragmentation is part of a normal maturation cycle of use or adoption. While phases in the cycle vary in length due to many factors, the cycle has been consistent and reflects patterns of adoption. The cycle is: (1) Elite Media usage, (2) Popular or Mass Media usage, and (3) Specialized Media usage. Another factor that affects the media development and adoption cycle is the creation of new and competing mass and personal mediums. While television remains the dominant and most popular mass medium, it is declining and we see (via cable television) specialized networks catering to small audience segments. Because of changing technology and consumer behavior, we may not see a dominant mass media like television again.

  6. Exogenous Social Identity Cues Differentially Affect the Dynamic Tracking of Individual Target Faces

    Science.gov (United States)

    Allen, Roy; Gabbert, Fiona

    2013-01-01

    We report on an experiment to investigate the top-down effect of exogenous social identity cues on a multiple-identity tracking task, a paradigm well suited to investigate the processes of binding identity to spatial locations. Here we simulated an eyewitness event in which dynamic targets, all to be tracked with equal effort, were identified from…

  7. EVOLUTION OF LOGO GRAPHICS IN THE ORGANIZATIONAL IDENTITY

    OpenAIRE

    ADOCHIEI Ion

    2011-01-01

    This paper presents the evolution of logo graphics side by side with the brand that it represents and the perception of the target audience. It will show the importance of the logo in the organisational identity and marketing strategy.

  8. Emergent Target Language Identities among Latino English Language Learners

    Science.gov (United States)

    Ciriza-Lope, Maria; Shappeck, Marco; Arxer, Steven

    2016-01-01

    During 2nd language acquisition, a learner's identity is consigned, juxtaposed, coconstructed, and reified through various affective positions and mitigating linguistic behaviors. Our study of adult Latino ESL students in Dallas, Texas, shows how language socialization experiences are shaped by the learners' affective stances toward the project of…

  9. Finding the keys to successful adult-targeted advertisements on obesity prevention: an experimental audience testing study.

    Science.gov (United States)

    Dixon, Helen; Scully, Maree; Durkin, Sarah; Brennan, Emily; Cotter, Trish; Maloney, Sarah; O'Hara, Blythe J; Wakefield, Melanie

    2015-08-20

    Mass media communications are an important component of comprehensive interventions to address population levels of overweight and obesity, yet we have little understanding of the effective characteristics of specific advertisements (ads) on this topic. This study aimed to quantitatively test audience reactions to existing adult-focused public health television ads addressing overweight and obesity to determine which ads have the highest levels of message acceptance, argument strength, personalised perceived effectiveness and negative emotional impact. 1116 Australian adults aged 21-55 years recruited from a national online panel participated in this web-based study. Quotas were applied to achieve even numbers of males and females, those aged 21-29 years and 30-55 years, and those with a healthy weight (BMI = 18.5-24.9) and overweight/obesity (BMI = 25+). Participants were randomly assigned to view and rate four of eight ads that varied in terms of message content (health consequences, supportive/encouraging or social norms/acceptability) and execution style (graphic, simulation/animation, positive or negative testimonial, or depicted scene). Toxic fat (a graphic, health consequences ad) was the top performing ad on all four outcome measures and was significantly more likely than the other ads tested to promote strong responses in terms of message acceptance, argument strength and negative emotional impact. Measure up (a negative testimonial, health consequences ad) performed comparably on personalised perceived effectiveness. Most ads produced stronger perceptions of personalised perceived effectiveness among participants with overweight/obesity compared to participants with healthy weight. Some ads were more likely to promote strong negative emotions among participants with overweight/obesity. Findings provide preliminary evidence of the most promising content and executional styles of ads that could be pursued as part of obesity prevention campaigns. Ads

  10. Optic Glomeruli: Biological Circuits that Compute Target Identity

    Science.gov (United States)

    2013-11-01

    by local interneurons that then relay this higher order data to neurons that reach various targets in the brain, including the mushroom bodies...melanogaster. Author: Laiyong Mu and Nicholas J. Strausfeld Poster#: 673.18/KK11 2011 March 13 - March 16, Vision in flies, Janelia Farm Conference, Ashburn...and Behavior, Janelia Farm Conference, Ashburn, VA Title: Visual and mechanical sensory integration of descending neurons in Drosophila melanogaster

  11. Las series televisivas juveniles: tramas y conflictos en una «teen series» Television Fiction Series Targeted at Young Audience: Plots and Conflicts Portrayed in a Teen Series

    Directory of Open Access Journals (Sweden)

    Núria García Muñoz

    2011-10-01

    Full Text Available Se presentan los principales hallazgos de un estudio sobre las «teen series», es decir las series de ficción televisiva protagonizadas por personajes adolescentes y dirigidas expresamente a una audiencia juvenil. El análisis del retrato de los jóvenes representados en productos específicamente dirigidos a un público juvenil tiene un valor muy significativo tanto por la producción de ficción como por la recepción, ya que los consumidores potenciales se encuentran en un momento clave del proceso de construcción de sus identidades. Después de repasar los principales antecedentes en el estudio de la representación de los jóvenes en la ficción televisiva, se describe el marco conceptual relativo a las «teen series» y se discute su relación con el consumo juvenil. Sucesivamente se presenta un estudio de caso que consiste en un análisis de contenido de la serie norteamericana «Dawson’s creek», realizado sobre una muestra representativa de tres temporadas de la serie, para analizar dos grupos de variables: variables relativas a los personajes y variables relativas a las tramas y a los conflictos. Se discuten los resultados relativos al segundo grupo de variables, con particular atención a las características de las tramas y al papel de los personajes en el desarrollo y en la resolución de las mismas. La aceptación de la identidad personal, el amor y la amistad han resultado ser las temáticas más recurrentes. Además, las relaciones sociales entre los personajes han resultado ejercer un papel fundamental en el desarrollo de las tramas y de los conflictos.This paper presents the main findings of a research project on teen series, which are television fiction series featuring teenagers and specifically targeted at a young audience. The analysis of the portrayal of young people in television fictional series specifically targeted at a young audience has a meaningful value both for television production and for audience reception

  12. A content analysis of food references in television programming specifically targeting viewing audiences aged 11 to 14 years.

    Science.gov (United States)

    Roseman, Mary G; Poor, Morgan; Stephenson, Tammy J

    2014-01-01

    Examine food in cable television programming specifically targeting 11- to 14-year-olds ("tweens"). Content analysis of food-related scenes (FRS)-in which food was shown, mentioned, and/or consumed-in 880 minutes of programming was conducted. Five days of afternoon/early evening television programs on the Disney Channel. Food references were compared with USDA MyPlate and classified according to modified Ratio of Recommended to Restricted Food Components. The authors found 331 FRS, averaging 16.6 scenes/h. Preponderance of FRS was physiological needs (40.7%), followed by display (10%), party (8.5%), social event (8%), and retail store (6.6%). Snacks dominated 41% of FRS, and breakfast, lunch, and dinner were much lower in frequency. Half of FRS was visual only, followed by verbal only. Food references were not congruent with MyPlate recommendations; 42% of food items did not fit into MyPlate food groups. Only 24% of food items were fruit or vegetables, which is considerably less than recommended by MyPlate guidelines. Using modified Ratio of Recommended to Restricted Food Components, 66% of food items scored food, which likely influences tweens' attitudes and behaviors. Television programming may consider past approaches to tobacco smoking and health messages on television. More attention is warranted regarding television programming by nutrition educators, researchers, health professionals, and industry specialists. Copyright © 2014 Society for Nutrition Education and Behavior. Published by Elsevier Inc. All rights reserved.

  13. Implications of high-/low-context communication for target audience member interpretation of messages in the Nimechill abstinence campaign in Nairobi, Kenya.

    Science.gov (United States)

    Muraya, Julie Gathoni; Neville Miller, Ann; Mjomba, Leonard

    2011-09-01

    Although it ran on multiple mass media for the better part of a year, end line evaluation of the Nimechill youth abstinence campaign in Kenya indicated that exposure to the campaign had no relationship to youth decisions to defer sexual debut. One possible explanation of this lack of association could be that target audience members derived inconsistent and confusing meanings from visuals as opposed to text in the campaign. Employing Hall's concept of high- and low-context communication, we assessed target population interpretation of four campaign posters via 12 focus-group discussions and four individual in-depth interviews with Nairobi youth. We found that although participants endorsed and recognized campaign objectives, contextual cues in some campaign visuals were interpreted by participants as being contradictory to the abstinence message in the poster texts. In addition noticeable differences arose between the low-income and middle-/high-income groups in interpretation of one of the posters. We conclude with recommendations regarding use of visuals in high-context cultures and involvement of youth from various socioeconomic strata in campaign planning.

  14. A cross-sectional prevalence study of ethnically targeted and general audience outdoor obesity-related advertising.

    Science.gov (United States)

    Yancey, Antronette K; Cole, Brian L; Brown, Rochelle; Williams, Jerome D; Hillier, Amy; Kline, Randolph S; Ashe, Marice; Grier, Sonya A; Backman, Desiree; McCarthy, William J

    2009-03-01

    Commercial marketing is a critical but understudied element of the sociocultural environment influencing Americans' food and beverage preferences and purchases. This marketing also likely influences the utilization of goods and services related to physical activity and sedentary behavior. A growing literature documents the targeting of racial/ethnic and income groups in commercial advertisements in magazines, on billboards, and on television that may contribute to sociodemographic disparities in obesity and chronic disease risk and protective behaviors. This article examines whether African Americans, Latinos, and people living in low-income neighborhoods are disproportionately exposed to advertisements for high-calorie, low nutrient-dense foods and beverages and for sedentary entertainment and transportation and are relatively underexposed to advertising for nutritious foods and beverages and goods and services promoting physical activities. Outdoor advertising density and content were compared in zip code areas selected to offer contrasts by area income and ethnicity in four cities: Los Angeles, Austin, New York City, and Philadelphia. Large variations were observed in the amount, type, and value of advertising in the selected zip code areas. Living in an upper-income neighborhood, regardless of its residents' predominant ethnicity, is generally protective against exposure to most types of obesity-promoting outdoor advertising (food, fast food, sugary beverages, sedentary entertainment, and transportation). The density of advertising varied by zip code area race/ethnicity, with African American zip code areas having the highest advertising densities, Latino zip code areas having slightly lower densities, and white zip code areas having the lowest densities. The potential health and economic implications of differential exposure to obesity-related advertising are substantial. Although substantive legal questions remain about the government's ability to regulate

  15. Perception of Virtual Audiences.

    Science.gov (United States)

    Chollet, Mathieu; Scherer, Stefan

    2017-01-01

    A growing body of evidence shows that virtual audiences are a valuable tool in the treatment of social anxiety, and recent works show that it also a useful in public-speaking training programs. However, little research has focused on how such audiences are perceived and on how the behavior of virtual audiences can be manipulated to create various types of stimuli. The authors used a crowdsourcing methodology to create a virtual audience nonverbal behavior model and, with it, created a dataset of videos with virtual audiences containing varying behaviors. Using this dataset, they investigated how virtual audiences are perceived and which factors affect this perception.

  16. Sleeping with the enemy: Audience studies and critical literacy

    NARCIS (Netherlands)

    Hermes, J.; van den Berg, A.; Mol, M.

    2013-01-01

    Audience studies is not the vibrant field it was in its 1980s and early 1990s heyday. Cultural studies today has a more balanced interest in production, audiences and texts. A renewed focus in audience studies on everyday meaning production, identity and relations of power could benefit from recent

  17. Who Is Audience?

    Science.gov (United States)

    Beeching, Angela M.

    2016-01-01

    Music conservatoires have generally neglected focusing on a key issue: that of audiences--their needs and wants, why they value particular music, and how music actually functions in any particular community. Yet audience is typically a musician's first contact with the "real world"; understanding audience (one's market or customers) is…

  18. Social identity and support for counteracting tobacco company marketing that targets vulnerable populations

    Science.gov (United States)

    Baig, Sabeeh A.; Pepper, Jessica K.; Morgan, Jennifer C.; Brewer, Noel T.

    2017-01-01

    Rationale Tobacco companies use advertising to target vulnerable populations, including youth, racial/ethnic minorities, and sexual minorities. Objective We sought to examine how personal identity affects support for population-specific anti-smoking advertisements that could serve as countermeasures to industry practices. Methods In 2014–2015, we surveyed probability phone samples of adults and adolescents (n = 6,139) and an online convenience sample of adults (n = 4,137) in the United States. We experimentally varied the description of tobacco industry marketing practices (no description, general, or specific to a target group). The four prevention target groups were teens; African Americans; Latinos; and gays, lesbians, and bisexuals (GLBs). Participants were either members or non-members of their prevention target group. Results Support was highest for anti-smoking advertisements targeting teens, moderate for Latinos and African Americans, and lowest for GLBs. In-group members expressed higher support than out-group members when anti-smoking advertisements targeted African Americans, Latinos, and GLBs (all p marketing practices did not have an effect. Results were similar across the phone and online studies. Conclusions Our findings suggest that the public strongly supports advertisements to prevent smoking among teens, but support for similar efforts among other vulnerable populations is comparatively low. Anti-smoking campaigns for vulnerable populations may benefit from a greater understanding of the role of social identity in shaping public support for such campaigns. PMID:28427731

  19. Social identity and support for counteracting tobacco company marketing that targets vulnerable populations.

    Science.gov (United States)

    Baig, Sabeeh A; Pepper, Jessica K; Morgan, Jennifer C; Brewer, Noel T

    2017-06-01

    Tobacco companies use advertising to target vulnerable populations, including youth, racial/ethnic minorities, and sexual minorities. We sought to examine how personal identity affects support for population-specific anti-smoking advertisements that could serve as countermeasures to industry marketing practices. In 2014-2015, we surveyed probability phone samples of adults and adolescents (n = 6,139) and an online convenience sample of adults (n = 4,137) in the United States. We experimentally varied the description of tobacco industry marketing practices (no description, general, or specific to a target group). The four prevention target groups were teens; African Americans; Latinos; and gays, lesbians, and bisexuals (GLBs). Participants were either members or non-members of their prevention target group. Support was highest for anti-smoking advertisements targeting teens, moderate for Latinos and African Americans, and lowest for GLBs. In-group members expressed higher support than out-group members when anti-smoking advertisements targeted African Americans, Latinos, and GLBs (all p marketing practices did not have an effect. Results were similar across the phone and online studies. Our findings suggest that the public strongly supports advertisements to prevent smoking among teens, but support for similar efforts among other vulnerable populations is comparatively low. Anti-smoking campaigns for vulnerable populations may benefit from a greater understanding of the role of social identity in shaping public support for such campaigns. Copyright © 2017 Elsevier Ltd. All rights reserved.

  20. The Imagined Audience on Social Network Sites

    Directory of Open Access Journals (Sweden)

    Eden Litt

    2016-02-01

    Full Text Available When people construct and share posts on social network sites like Facebook and Twitter, whom do they imagine as their audience? How do users describe this imagined audience? Do they have a sub-audience in mind (e.g., “friends who like reality television”? Do they share more broadly and abstractly (e.g., “the public”? Do such imaginings fluctuate each time a person posts? Using a mixed-methods approach involving a 2-month-long diary study of 119 diverse American adults and their 1,200 social network site posts, supplemented with follow-up interviews (N = 30, this study explores the imagined audience on social network sites. The findings reveal that even though users often interacted with large diverse audiences as they posted, they coped by envisioning either very broad abstract imagined audiences or more targeted specific imagined audiences composed of personal ties, professional ties, communal ties, and/or phantasmal ties. When people had target imagined audiences in mind, they were most often homogeneous and composed of people’s friends and family. Users’ imaginings typically fluctuated among these audience types as they posted even though the potential audience as per their posts’ privacy settings often did not change. The findings provide a list of audience types, as well as detailed descriptions, examples, and frequencies on which future research can build. With people’s online presence playing an important role for their reputations, these findings provide more insight into for whom people are managing their privacy and whom they have in mind as they share.

  1. Discourse swings in understanding audiences:

    DEFF Research Database (Denmark)

    Reinhard, CarrieLynn D.

    Traditional discourses of the relationship between media producers and consumers have been challenged as of late in post-industrialized countries.  The blurring of established consumer/producer identities due to changes in the mediascape, forecasted for decades, has changed how both academics......’s cooptation of these consumers, conceptualizing the people who engage with their media products as a combination of the previous two, or "audience-as-pusher".  This paper is an account of this discourse swing through the description of case studies that demonstrate the utilization of interactive marketing...

  2. Targeted harassment, subcultural identity and the embrace of difference: a case study.

    Science.gov (United States)

    Hodkinson, Paul; Garland, Jon

    2016-09-01

    This paper examines the significance of experiences and understandings of targeted harassment to the identities of youth subcultural participants, through case study research on goths. It does so against a context of considerable recent public discussion about the victimization of alternative subcultures and a surprising scarcity of academic research on the subject. The analysis presented indicates that, although individual direct experiences are diverse, the spectre of harassment can form an ever-present accompaniment to subcultural life, even for those who have never been seriously targeted. As such, it forms part of what it is to be a subcultural participant and comprises significant common ground with other members. Drawing upon classic and more recent understandings of how subcultural groups respond to broader forms of outside hostility, we show how the shared experience of feeling targeted for harassment tied in with a broader subcultural discourse of being stigmatized by a perceived 'normal' society. The role of harassment as part of this, we argue, contributed to the strength with which subcultural identities were felt and to a positive embrace of otherness. © London School of Economics and Political Science 2016.

  3. Effective Climate Communication with Difficult Audiences

    Science.gov (United States)

    Denning, S.

    2015-12-01

    Climate communication is often fraught with ideological baggage ("noise") that makes it very difficult to connect to audiences. In these cases, it is helpful to use "best practices" known from other fields of communication. Engaging audiences with authenticity, using plain language, respecting cultural and political differences, and a sprinkling of humor can go a long way toward establishing a connection. It's important to avoid common but polarizing tropes from popular media, and often quite helpful to frame climate issues in novel or unexpected ways that cut across entrenched political discourse. Emerging social science research Beyond ideology, climate change is Simple, Serious, and Solvable. Effective communication of these three key ideas can succeed when the science argument is carefully framed to avoid attack of the audience's ethical identity. Simple arguments from common sense and everyday experience are more successful than data. Serious consequences to values that resonate with the audience can be avoided by solutions that don't threaten those values.

  4. Perelman's Universal Audience.

    Science.gov (United States)

    Ray, John W.

    1978-01-01

    Examines the concept of the universal audience as the basic factor of Chaim Perelman's rhetorical theory and concludes that it is subject to the same criticism as Rousseau's general will and Kant's categorical imperative. (JMF)

  5. Audience Activity and Media Use.

    Science.gov (United States)

    Rubin, Alan M.

    1993-01-01

    Explores a view of audience behavior that lies between the extremes of a passive audience expected to be influenced by communication messages and an active audience expected to make rational decisions about what media content to accept and reject. (RS)

  6. Expanding the Audience for the Performing Arts.

    Science.gov (United States)

    Andreasen, Alan R.

    Becoming involved in the arts is a process that involves movement through several stages, from disinterest to active attendance at and enthusiasm for performing arts events. Since target consumers at any time will differ in their placement on this continuum, marketing programs to expand arts audiences must first identify where each target segment…

  7. Developing a Motion Comic for HIV/STD Prevention for Young People Ages 15-24, Part 1: Listening to Your Target Audience.

    Science.gov (United States)

    Willis, Leigh A; Kachur, Rachel; Castellanos, Ted J; Spikes, Pilgrim; Gaul, Zaneta J; Gamayo, Ashley C; Durham, Marcus; Jones, Sandra; Nichols, Kristen; Han Barthelemy, Solange; LaPlace, Lisa; Staatz, Colleen; Hogben, Matthew; Robinson, Susan; Brooks, John T; Sutton, Madeline Y

    2018-02-01

    Young people (15-24 years) in the United States are disproportionately affected by infection with human immunodeficiency virus (HIV) and sexually transmitted diseases (STD). Shortfalls in HIV/STD-related knowledge, attitudes, beliefs, and behavioral intentions (KABI) likely contribute to this discrepancy. In this report we describe our experience developing a novel means of health communication combining entertainment-education theory and recent technological advances to create a HIV/STD-focused "motion comic." We also report the audience satisfaction and acceptance of the intervention. We used the Health Belief Model (HBM), entertainment-education (EE) principles, and the Sabido Method (SM) and conducted three rounds of focus groups to develop a 38-minute HIV/STD focused motion comic for young people between the ages 15 and 24 years. Participants indicated that motion comics were an acceptable method of delivering HIV/STD prevention messages. They also expressed satisfaction with motion comics plot, story settings, the tone of humor, and drama. Our results suggest that motion comics are a viable new method of delivering health communication messages about HIV/STD and other public health issues, and warrant further development and broader evaluation.

  8. EVOLUTION OF LOGO GRAPHICS IN THE ORGANIZATIONAL IDENTITY

    Directory of Open Access Journals (Sweden)

    ADOCHIEI Ion

    2011-06-01

    Full Text Available This paper presents the evolution of logo graphics side by side with the brand that it represents and the perception of the target audience. It will show the importance of the logo in the organisational identity and marketing strategy.

  9. Identity's identities

    DEFF Research Database (Denmark)

    Jensen, Kim Ebensgaard

    -specialized language in which it also serves a number of functions – some of which are quite fundamental to society as such. In other words, the lexeme identity is a polysemic word and has multiple, well, identities. Given that it appears to have a number of functions in a variety of registers, including terminologies...... in Academic English and more everyday-based English, identity as a lexeme is definitely worth having a look at. This paper presents a lexicological study of identity in which some of its senses are identified and their behaviors in actual discourse are observed. Drawing on data from the 2011 section...... of the Corpus of Contemporary American English, a behavioral profile of the distributional characteristics of identity is set up. Behavioral profiling is a lexicographical method developed by the corpus linguist Stefan Th. Gries which, by applying semantic ID tagging and statistical analysis, provides a fine...

  10. Towards Broadening the Audience

    Science.gov (United States)

    Sakimoto, P. J.

    2008-06-01

    The strand Towards Broadening the Audience was intended to seed thoughtful conversations about building bridges for outreach programs across cultural barriers. Many participants spoke about progress in increasing the diversity of their outreach audiences, but it was new voices from time-honored sources that offered fundamentally new wisdom. From the religious traditions and tensions that mark the Holy Land came the simple concept of bringing unity through teaching the commonalities found in basic concepts of the observed sky. From Mayan traditions, both contemporary and ancient, came the reminder that the sky is intimately connected to all aspects of our lives. Astronomy outreach should therefore be a part of much larger family and community celebrations. Ideas such as these offer renewed hope for major advances in bringing space science outreach to much broader audiences. They tell us about the importance of learning from voices with perspectives different from our own, and of building partnerships based upon genuine cross-cultural understanding and mutual love of the sky.

  11. Variation in Veteran Identity as a Factor in Veteran-Targeted Interventions.

    Science.gov (United States)

    Hack, Samantha M; DeForge, Bruce R; Lucksted, Alicia

    2017-07-01

    The sociocultural identities that people self-assign or accept influence their interpersonal interactions and decision making. Identity-based interventions attempt to influence individuals by associating healthy behaviors with in-group membership. Outreach and educational efforts aimed at veterans may rely on "typical" veteran identity stereotypes. However, as discussed in this Open Forum, there is evidence that veteran identity is not monolithic but rather fluctuates on the basis of personal characteristics and individual military service experiences. Overall, the impact of veteran identity on veterans' health behaviors and use of health care is not known and has been understudied. A major limiting factor is the lack of a standardized measure of veteran identity that can assess variations in salience, prominence, and emotional valence.

  12. Mirror Your Audience's Attitude: A Global Profile.

    Science.gov (United States)

    Meussling, Vonne

    Recent advertising research has suggested that to gain initial entry into and retain continual success with a targeted audience of consumers, it is wise to mirror the attitudes and desires of those consumers. This has proven effective in the United States, where companies such as Chevrolet, Levi Strauss, and Coca-Cola have successfully catered to…

  13. In search of an audience...

    NARCIS (Netherlands)

    S. Stremersch (Stefan)

    2005-01-01

    textabstractFor an academic, finding an audience is critical. However, finding an audience is not always easy for most marketing academics. This inaugural address explores what the challenges are in finding an audience, among fellow scholars, students, public policy, industry, or society in general.

  14. Movies: the Audience Favorites

    Directory of Open Access Journals (Sweden)

    Alexander Fedorov

    2016-10-01

    Full Text Available Modern screen art over its success to the use of folklore, myth, synthesis of the natural and supernatural, and a consistent orientation toward the most popular plot schemes. Their metaphorical appeal is not to the rational but to the emotional, through identification with the magic power of heroes and standardization of ideas, situations, characters and so on in compensation for dreams not realized in life, there are illusions – happy endings. In movies, TV shows, and music videos' rhythmic organization, viewers' feelings are influenced as much by the order of changing shots as by the content of productions. On the basis of the foregoing, it can be concluded that the media texts of popular culture obliged to a variety of factors for its success. These include: reliance on folklore and mythological sources, constancy metaphors, focus on consistent implementation of the most persistent plot schemes, the synthesis of the natural and the supernatural, the appeal not to rational and emotional, through the identification of (imaginary transformation in of active characters merge with the atmosphere, the aura of works, “magic power” of heroes, standardization (replication, unification, adaptation ideas, situations, characters, etc., mosaic, seriality, the compensation (of the cherished illusion, but not come true desires, the happy ending, the use of such rhythmic organization movies, TV shows, clips, where the feeling of the audience with the content of the frame affects the order of their shift; intuitive guessing subconscious audience interests, etc.

  15. Audience information needs assessment

    International Nuclear Information System (INIS)

    Nealey, S.M.; Sutthoff, A.B.

    1988-01-01

    According to the authors public involvement is absolutely indispensable to the successful implementation of waste disposal programs, and communication is absolutely indispensable for successful public involvement. Frequent, effective, and open two-way communication is the primary mechanism through which non-technical issues can be raised, discussed and eventually resolved. Public information programs developed by the agencies responsible for waste disposal are supposed to contribute to this process, but it is the authors contention that they frequently fall short for a simple reason they are insufficiently consumer oriented. They do not adequately assess the information needs of the various publics with which they are supposed to facilitate effective communication. In the language of communication models, attention is given to the messages the agency wishes to send, but not enough attention is given to feedback from the audiences the agency is addressing. A set of audience information needs assessment methods have evolved that can go a long way toward answering these questions. Seven of these methods are described and illustrated with examples from on-going radioactive waste management programs

  16. How Communication Goals Determine when Audience Tuning Biases Memory

    Science.gov (United States)

    Echterhoff, Gerald; Higgins, E. Tory; Kopietz, Rene; Groll, Stephan

    2008-01-01

    After tuning their message to suit their audience's attitude, communicators' own memories for the original information (e.g., a target person's behaviors) often reflect the biased view expressed in their message--producing an audience-congruent memory bias. Exploring the motivational circumstances of message production, the authors investigated…

  17. Audiences as citizens

    DEFF Research Database (Denmark)

    Schrøder, Kim Christian

    2013-01-01

    This chapter traces the insights about citizenship offered by audience reception research since its inception in the 1980s, through a theoretical and analytical portrait of five historical stages of reception research about mediated citizenship: (1) hegemonic citizenship; (2) monitorial citizenship......; (3) popular citizenship; (4) participatory citizenship; and (5) ubiquitous citizenship. Maintaining a strong empirical commitment throughout, mostly to the findings of qualitative research, the chapter also reports substantially from recent and ongoing reception research into the ways in which...... the news media – and popular and entertainment media in a broader sense – may serve as resources for a political and cultural citizenship that is anchored in everyday life. The five stages of reception research, conceptualized as scientific paradigms, are modeled into a historical typology that synthesizes...

  18. Telephone and Face-to-Face Interviews with Low-Income Males with Child Care Responsibilities Support Inclusion as a Target Audience in SNAP-Ed.

    Science.gov (United States)

    Krall, Jodi Stotts; Wamboldt, Patricia; Lohse, Barbara

    2015-06-01

    Federally funded nutrition programs mostly target females. Changes in family dynamics suggest low-income men have an important role in food management responsibilities. The purpose of this study was to inform nutrition education program planning to meet needs of lower-income males. Cross-sectional telephone and face-to-face interviews. Stratified random sample of men (n = 101), 18-59 years of age, with child care responsibilities, living in households participating in the Supplemental Nutrition Assistance Program and a convenience sample of adult males (n = 25) recruited from lower income venues. (1) Scripted telephone interviews about health status, eating behaviors, eating competence, food security, technology usage and topics and strategies for nutrition education. (2) In-person cognitive interviews during review of selected online nutrition education lessons. Nutrition education topics of interest, preferred educational strategies, influences on and barriers to intake, eating competence, critiques of online program content, graphics, format. Bivariate correlations, independent t tests, one-way analysis of variance or Chi square, as appropriate. Thematic analyses of cognitive interviews. Of telephone interviewees, 92.1% prepared meals/snacks for children and 54.5% made major household food decisions. Taste was the greatest influence on food selection and the greatest barrier to eating healthful foods. Topics of highest interest were "which foods are best for kids" and "how to eat more healthy foods." Preferred nutrition education strategies included online delivery. Online lessons were highly rated. Interactive components were recognized as particularly appealing; enhanced male centricity of lessons was supported. Findings provided compelling evidence for including needs specific to low-income males when planning, designing, and funding nutrition education programs.

  19. Shared reality in intergroup communication: Increasing the epistemic authority of an out-group audience.

    Science.gov (United States)

    Echterhoff, Gerald; Kopietz, René; Higgins, E Tory

    2017-06-01

    Communicators typically tune messages to their audience's attitude. Such audience tuning biases communicators' memory for the topic toward the audience's attitude to the extent that they create a shared reality with the audience. To investigate shared reality in intergroup communication, we first established that a reduced memory bias after tuning messages to an out-group (vs. in-group) audience is a subtle index of communicators' denial of shared reality to that out-group audience (Experiments 1a and 1b). We then examined whether the audience-tuning memory bias might emerge when the out-group audience's epistemic authority is enhanced, either by increasing epistemic expertise concerning the communication topic or by creating epistemic consensus among members of a multiperson out-group audience. In Experiment 2, when Germans communicated to a Turkish audience with an attitude about a Turkish (vs. German) target, the audience-tuning memory bias appeared. In Experiment 3, when the audience of German communicators consisted of 3 Turks who all held the same attitude toward the target, the memory bias again appeared. The association between message valence and memory valence was consistently higher when the audience's epistemic authority was high (vs. low). An integrative analysis across all studies also suggested that the memory bias increases with increasing strength of epistemic inputs (epistemic expertise, epistemic consensus, and audience-tuned message production). The findings suggest novel ways of overcoming intergroup biases in intergroup relations. (PsycINFO Database Record (c) 2017 APA, all rights reserved).

  20. Cultivating Audiences: Taming, Teaching, Transforming

    Science.gov (United States)

    Nicolucci, Sandra

    2010-01-01

    Satisfying and successful school concerts require an active, empathic, and cooperative partnership between performers and audience members. As music educators work to prepare artful, dignified, and confident performers, "audiences" for these performers must be cultivated just as purposefully. Concertgoers can be motivated to consume school…

  1. Audience Research for the Performing Arts: Romanian Music Festival

    Directory of Open Access Journals (Sweden)

    Florin G. LUCHIAN

    2014-04-01

    Full Text Available The purpose of this study is to examine the strategic marketing tools (instruments such as segmentation and targeting for a better understanding of current and potential audiences of classical music festivals. Arts administrators need to locate and address the audience segmentation, enhancing communication with audiences of all segments. The marketing strategies for music festivals should include improving music festival branding as well as developing diverse programs and engaging with the community on multiple levels. The study incorporates a literature review of the recent sociological research dealing with the consumption of arts products and a case study approach on the fifteenth edition of Romanian Music Festival in Iași, involving an audience survey. The research can be used as a tool to inform marketing and audience development plans for the organisers of Romanian Music Festival and other arts organisations. It also contains insights that organisations might find useful in the development of an arts activity itself.

  2. Pink programming across Europe: exploring identity politics at European LGBT film festivals

    OpenAIRE

    Dhaenens, Frederik

    2018-01-01

    LGBT film festivals curate programs that are expected to cater to LGBT identity politics, conform to normative cinematic standards of European film festivals and consider the manifold desires of their target audiences. Since programmers are crucial to this process, the present study investigated European programmers’ approaches to identity politics. The analysis of in-depth expert interviews with 24 film programmers from 17 film festivals in 17 European countries revealed that most programmer...

  3. Targeting and tailoring message-framing: the moderating effect of racial identity on receptivity to colorectal cancer screening among African-Americans.

    Science.gov (United States)

    Lucas, Todd; Manning, Mark; Hayman, Lenwood W; Blessman, James

    2018-06-07

    This study demonstrates the potential of racial identity to moderate how gain and loss-framed messaging, as well as culturally-targeted messaging, can affect receptivity to preventive health screening. African-Americans (N = 132) who were noncompliant with recommended colorectal cancer (CRC) screening completed a measure of racial identity centrality-encompassing the extent to which racial identity is a core component of self-concept-and then participated in an online education module about CRC screening, during which either gain or loss-framed messaging was introduced. Half of African-Americans were also exposed to a culturally-targeted self-help message about preventing CRC. Theory of Planned Behavior measures of attitudes, normative beliefs, perceived behavioral control, and intentions to obtain a CRC screen served as outcomes. Results confirmed that effects of messaging on receptivity to CRC screening depended on racial identity. Among low racial identity African Americans, gain-framed messaging most effectively increased normative beliefs about obtaining CRC screening, whereas among high racial identity African Americans loss-framed messaging was most compelling. However, these effects most strongly emerged when culturally-targeted self-help messaging was included. We discuss implications for health disparities theory and research, including a potential to simultaneously deploy culturally-targeted and tailored messaging based on racial identity.

  4. The advertising and children's audience

    OpenAIRE

    A.S. Teletov; T.Ye. Ivanova

    2015-01-01

    The aim of article. The article shows that today more and more citizens supply from advertising. Children's perception of the world is radically different from the adults’ perception. Modern advertising industry affects children's audience more and more. The aim of the article is to analyze the impact of advertising on children's audience with further proposals. The results of the analysis. Some social critics believe that advertising provides new information that helps to be more adaptive...

  5. Effective depth-of-penetration range due to hardness variation for different lots of nominally identical target material

    Directory of Open Access Journals (Sweden)

    Patrick Frueh

    2016-04-01

    A linear regression analysis of penetration vs. hardness shows that a target hardness increase within the given range of 280–330 BHN may result in a reduction of penetration depth of about 5.8 mm at constant velocity. This is equal to a change of −12% at an impact velocity of 1250 m/s. A multiple linear regression analysis included also the influence of yaw angle and impact velocity. It shows that small yaw angles and slight variations of impact velocities provide a smaller variation of the semi-infinite penetration depths than a variation of target hardness within a typical specification span of 50 BHN. For such a span a change in penetration of approximately −4.8 mm due to hardness variation is found, whereas 1° of yaw angle or −10 m/s of velocity variation gives a change of about −1.0 mm respectively −0.9 mm. For the given example, the overwhelming part of the variation is to be attributed to hardness effects – 4.8 mm out of 5.8 mm (83%. For nominally identical target material the target hardness thus influences the ballistic test results more severely than the typical scatter in impact conditions.

  6. Crowdfunding: How audiences promote innovation in journalism

    OpenAIRE

    Cabrera-Gonzalez, Maria de los Angeles

    2014-01-01

    With the development of technology and media, the role of the audience has been changing. Thanks to the interactivity of new media, the audience is no longer just a passive receiver. Interactivity allows audiences to comment, vote, share, produce and complete the content of new media. All these new audience capabilities have led to concepts such as prosumers (consumers and producers of content). Consequently, a whole new audience role has emerged. Audiences are now directly promoters of journ...

  7. Engaging the d/Deaf Audience in Museums: A Case Study at the Calouste Gulbenkian Museum

    Science.gov (United States)

    Martins, Patrícia Roque

    2016-01-01

    This article addresses ways that museums can strengthen programming for d/Deaf audiences. Through the development and study of a tour for a d/Deaf audience conducted through signing and oral translation at the Calouste Gulbenkian Museum in Lisbon (Portugal), the author examines issues of language, identity and inclusion. She argues that the use of…

  8. Using New Media to Reach Broad Audiences

    Science.gov (United States)

    Gay, P. L.

    2008-06-01

    The International Year of Astronomy New Media Working Group (IYA NMWG) has a singular mission: To flood the Internet with ways to learn about astronomy, interact with astronomers and astronomy content, and socially network with astronomy. Within each of these areas, we seek to build lasting programs and partnerships that will continue beyond 2009. Our weapon of choice is New Media. It is often easiest to define New Media by what it is not. Television, radio, print and their online redistribution of content are not New Media. Many forms of New Media start as user provided content and content infrastructures that answer that individual's creative whim in a way that is adopted by a broader audience. Classic examples include Blogs and Podcasts. This media is typically distributed through content specific websites and RSS feeds, which allow syndication. RSS aggregators (iTunes has audio and video aggregation abilities) allow subscribers to have content delivered to their computers automatically when they connect to the Internet. RSS technology is also being used in such creative ways as allowing automatically updating Google-maps that show the location of someone with an intelligent GPS system, and in sharing 100 word microblogs from anyone (Twitters) through a single feed. In this poster, we outline how the IYA NMWG plans to use New Media to reach target primary audiences of astronomy enthusiasts, image lovers, and amateur astronomers, as well as secondary audiences, including: science fiction fans, online gamers, and skeptics.

  9. Videoethnographic approaches to audience research

    DEFF Research Database (Denmark)

    Wildermuth, Norbert

    recordings in doing mediaethnographic audience research. Moreover, I will discuss the use and potentials of hypermedia in presenting the results of ethnographic audience research. Based on recent conceptualisations and theories of hypermodality and multimodal ethnography (Lemke, 2002; Idema, 2003; Dicks......  In my paper I will explore the methodological uses and epistemological consequences of videoethnography in audience studies. With reference to research done on young people and their media appropriations in Recife (Brazil), in December 2005, I will argue for the creative integration of video......'. Finally, considerations regarding a planned hypermediated presentation of my research project in Recife, will be related to the experiences made with video as tool of mediaethnographic investigation and analysis. How the potential of non-sequentiality enshrined in hypermedia applications can...

  10. In seach of the invisible (audiences)

    DEFF Research Database (Denmark)

    Hartley, Jannie Møller

    The paper shows need to distinguish between: ignored audiences (invisible in the literature, in our case very young children and ) and post-communist audiences Literally or actual invisible (online lurking and unintended) audiences the unintended or lurking audiences are invisible in a two-fold way...... : both as cases of study, but also as actual audiences. a lack of historical contextualization in the studies...

  11. An Audience for the Aliens

    Science.gov (United States)

    Bryer, Theo

    2013-01-01

    This account of the making and sharing of self-authored digital videos in a Year 5 classroom focuses on the way that the children appear to be influenced by their awareness of audience. Drawing on evidence of video observation, written and moving image texts produced by the children and semi-structured interviews with them, I examine the factors…

  12. Immersive Learning: Realism, Authenticity & Audience

    OpenAIRE

    Livingstone, Daniel

    2016-01-01

    For almost 20 years the Digital Design Studio has been exploring and applying virtual reality for a wide range of industrial, commercial and educational applications. Drawing from a range of recent projects, we explore the complex relationships between realism, authenticity and audience for effective engagement and education in immersive learning.

  13. Impact of an Extension Social Media Tool Kit on Audience Engagement

    Science.gov (United States)

    Garcia, Aileen S.; Dev, Dipti; McGinnis, Colin M.; Thomas, Tyler

    2018-01-01

    Extension professionals can improve their use of social media as channels for extending programmatic efforts by maximizing target audience reach and engagement. We describe how implementation of a tool kit highlighting best practices for using social media improved Extension professionals' efforts to engage target audience members via social…

  14. Narrative Writing in Digital Formats: Interpreting the Impact of Audience

    Directory of Open Access Journals (Sweden)

    Lawrence Joshua Fahey

    2015-12-01

    Full Text Available Digital writing has enabled students to write for a variety of authentic audiences, both in and out of the classroom. As they consider audience, students shoulder a cognitive burden that they must juggle in addition to the task of composition. At the same time, writing provides students with opportunities to craft and express their identities. The ways that identity formation and cognitive load intersect may be particularly complex in digital, online writing environments, as students gain the ability to share and receive feedback from global and local audiences. In this counterbalanced experimental study, 86 seventh- and eighth-grade students responded to two narrative prompts. One prompt was written for the teacher and the other was written for the teacher and peers in an online forum. We examined student writing fluency, mechanical errors, academic word use, and setting. Students were found to be more likely to set narratives in private settings when writing for an audience that included peers. We discuss this finding from cognitive and sociocultural perspectives and how it might inform networked communication research.

  15. The American Jazz Music Audience.

    Science.gov (United States)

    Horowitz, Harold

    This publication reports the findings of research carried out in recognition of the need for an in-depth analysis of the U.S. jazz music audience in order to identify and assess ways to shape the future of jazz as part of the "Survey of Public Participation in The Arts" conducted in 1982. The research problem was to learn the size,…

  16. WHAT DOES LESBIAN AUDIENCE LIKE?

    Directory of Open Access Journals (Sweden)

    Adriana Ibiti

    2013-04-01

    Full Text Available This paper seeks to identify the mechanisms that define the pleasure (taste and disgust (disgust of the lesbian audience in receiving audiovisual set in lesbian communities. After viewing two stories constructed from the series The  L Word, 25 lesbians WERE interviewed in depth. Next, we conducted a qualitative content anaLysis of the interviews. The results are discussed from the theories of Entertainment (Media Psychology.

  17. Communicating corporate social responsibility to suspicious audiences: beyond identity washing

    NARCIS (Netherlands)

    Elving, W.; van Vuuren, M.; Bech-Larsen, T.; Frandsen, F.

    2010-01-01

    Organizations need good reputations among their stakeholders. One way of creating a better reputation might be the engagement in Corporate Social Responsibility (CSR) or Corporate Responsibility (CR) programs. However, since several organizations were greenwashing their communication (suggesting a

  18. Using Audience Segmentation to Tailor Residential Irrigation Water Conservation Programs

    Science.gov (United States)

    Warner, Laura A.; Chaudhary, Anil Kumar; Rumble, Joy N.; Lamm, Alexa J.; Momol, Esen

    2017-01-01

    Today's complex issues require technical expertise as well as the application of innovative social science techniques within Extension contexts. Researchers have suggested that a social science approach will play a critical role in water conservation, and people who use home landscape irrigation comprise a critical target audience for agriculture…

  19. Hyperboles not turning to metaphors : How to explain audience cooperativeness?

    NARCIS (Netherlands)

    van den Hoven, P.J.

    2016-01-01

    We observe that an audience attempts to interpret the relation between a source domain and a target domain as a hyperbole before interpreting it as a metaphor. It could also first try a metaphorical reading or attempt several possible readings and successively select the relevant outcome. But it

  20. Audience Perceptions of Family Viewing Time

    Science.gov (United States)

    Fontes, Brian F.; And Others

    1977-01-01

    Discusses a survey on Family Viewing Time designed to determine audience reactions to program content including violent and sexual content, audience perceptions of the suitability of program offerings for family viewing, and audience viewing habits with respect to Family Viewing Time. (MH)

  1. In search of the invisble (audiences)

    DEFF Research Database (Denmark)

    Kaun, Anne; Hartley, Jannie Møller; Juzefovičs, Jānis

    2016-01-01

    that are literally invisible including practices of lurking in social media environments as well as unintended audiences. The literature review of research of the past ten years on invisible audiences identifies important gaps for both forms of invisible audiences. In conclusion, we suggest more extensive research...... on the diverse groups of invisible audiences on a more structural level, i.e. questions of certain social, political as well as cultural groups are rendered invisible. Furthermore we suggest that studies consider practices of invisible audiences on the micro, experiential level from the perspective of members...

  2. The science of science outreach: methods to maximise audience engagement

    Science.gov (United States)

    Adamson, Kathryn; Lane, Timothy

    2016-04-01

    Effective public engagement relies on a clear understanding of public audiences; their existing knowledge base and their learning preferences. Scientific content that is effective in academic spheres is not necessarily popular in the public domain. This may be due to content (e.g. beginner level to advanced terminology); presentation style (graphical, text, multimedia); audience demographic (children to adults); and entertainment value. Over the last few years, there has been a major expansion in the quantity and quality of science outreach material. For scientists, the production of outreach material, in any form, is the first giant leap to disseminating their knowledge to broader audiences. However, there is also a need to evaluate the performance of outreach material, so that its content and delivery style can be tailored and maximised for the target audience. We examine the Google Analytics data for climate science outreach website Climatica over a 12 month period in 2015. The site publishes regular posts, which take the form of short written articles, graphics, videos, or teaching resources, on all aspects of climate science. The site is publicised via social media including Twitter and Facebook. In particular, we assess website performance, in terms of website visits and post engagement. These are examined in the context of: post topic, post style, social media engagement, and the timing of post publication/advertisement. The findings of this investigation are used to explore audience preferences and mechanisms for future post development to maximise the use of this web resource.

  3. Defining Audience Segments for Extension Programming Using Reported Water Conservation Practices

    Science.gov (United States)

    Monaghan, Paul; Ott, Emily; Wilber, Wendy; Gouldthorpe, Jessica; Racevskis, Laila

    2013-01-01

    A tool from social marketing can help Extension agents understand distinct audience segments among their constituents. Defining targeted audiences for Extension programming is a first step to influencing behavior change among the public. An online survey was conducted using an Extension email list for urban households receiving a monthly lawn and…

  4. AIDS education for a low literate audience in Zambia.

    Science.gov (United States)

    Msimuko, A K

    1988-04-01

    A workshop funded by the USA Program for Appropriate Technology in Health (PATH) was an effort by Zambia toward prevention and control of AIDS. The lack of educational materials about AIDS for a low-literate audience was the major problem addressed by the workshop. Other problems include the lack of collaborative effort in the development of materials on AIDS, and the lack of skills needed in the development of such materials in Zambia. 1 of the objectives of the workshop was to launch the Planned Parenthood Association of Zambia's (PPAZ) materials development project. The scope of this project includes the production of educational materials on AIDS for low-literate audiences and a counseling handbook for family planning workers. Print materials should be simply written, using words, idioms, and graphics that are familiar to the target audience. Other workshop objectives included the establishment of collaborative relationships between organizations involved in existing AIDS educational activities in Zambia, and the development of practical skills needed to produce print materials. Education was identified as the most important strategy for the prevention and control of AIDS, and PPAZ should be the executing agency of the print materials project. Audience research, using focus group techniques, focus group discussions, behavioral messages, and pretesting of messages, should be the most effective means of reaching targeted audiences. PPAZ is contracted by PATH to begin development of educational materials, and 2 committees have formed to implement the project and to establish interagency collaboration. Audience research was begun between January and March of 1988, focusing on people's beliefs, practices, and ideas about AIDS. The final phase of the project will be the printing, distribution, and use of the AIDS materials and the training of family planning field workers in the proper use of these materials.

  5. Identity fusion predicts endorsement of pro-group behaviours targeting nationality, religion, or football in Brazilian samples.

    Science.gov (United States)

    Bortolini, Tiago; Newson, Martha; Natividade, Jean Carlos; Vázquez, Alexandra; Gómez, Ángel

    2018-04-01

    A visceral feeling of oneness with a group - identity fusion - has proven to be a stronger predictor of pro-group behaviours than other measures of group bonding, such as group identification. However, the relationship between identity fusion, other group alignment measures and their different roles in predicting pro-group behaviour is still controversial. Here, we test whether identity fusion is related to, but different from, unidimensional and multidimensional measures of group identification. We also show that identity fusion explains further variance of the endorsement of pro-group behaviour than these alternative measures and examine the structural and discriminant properties of identity fusion and group identification measures in three different contexts: nationality, religion, and football fandom. Finally, we extend the fusion literature to a new culture: Brazil. To the best of our knowledge, this is the first research explicitly addressing a comparison between these two forms of group alignment, identity fusion and identification with a group, and their role in predicting pro-group behaviours. © 2018 The British Psychological Society.

  6. Fashion TV and the Motivation of His Audience

    Directory of Open Access Journals (Sweden)

    Margarita I. Pavlushina

    2017-09-01

    Full Text Available The beginning of the 21st century is characterized not only by important historical events in the world, but also by the changes in value norms and priorities. Television, being the most mass and accessible means of information, reflects these changes directly or indirectly. One of the significant trends of modern media is the development of an entertainment segment, which is present on television in the form of special formats and a specialized content. It is necessary to create special conditions for the permanent demonstration of their events, symbols and samples for the development of fashion, as the reflection of public and cultural content and as the means of search for a person's identity. Television has such natural features that provide fashion industry a unique platform for the development of a global fashionable space and intercivilizational communication. Fashion-TV complements the television picture of the world, influencing the spread of fashion trends and the development of a certain culture of behavior and lifestyle among TV viewers. Fashion-TV, as the combination of specialized Fashion channels and TV projects dedicated to fashion and human beauty on Russian social, political and entertainment channels, is primarily the carrier of information about modern fashion trends in clothing that influences the change of a person social-cultural image. This article the hypothesis of modern fashion TV has a blurred target audience with pronounced gender characteristics and a developed motivation. The article presents the results of the study conducted on the basis of the Kazan Federal University for two years.

  7. Characterizing and Reaching High-Risk Drinkers Using Audience Segmentation

    Science.gov (United States)

    Moss, Howard B.; Kirby, Susan D.; Donodeo, Fred

    2010-01-01

    Background Market or audience segmentation is widely used in social marketing efforts to help planners identify segments of a population to target for tailored program interventions. Market-based segments are typically defined by behaviors, attitudes, knowledge, opinions, or lifestyles. They are more helpful to health communication and marketing planning than epidemiologically-defined groups because market-based segments are similar in respect to how they behave or might react to marketing and communication efforts. However, market segmentation has rarely been used in alcohol research. As an illustration of its utility, we employed commercial data that describes the sociodemographic characteristics of high-risk drinkers as an audience segment; where they tend to live, lifestyles, interests, consumer behaviors, alcohol consumption behaviors, other health-related behaviors, and cultural values. Such information can be extremely valuable in targeting and planning public health campaigns, targeted mailings, prevention interventions and research efforts. Methods We describe the results of a segmentation analysis of those individuals who self-report consuming five or more drinks per drinking episode at least twice in the last 30-days. The study used the proprietary PRIZM™ audience segmentation database merged with Center for Disease Control and Prevention's (CDC) Behavioral Risk Factor Surveillance System (BRFSS) database. The top ten of the 66 PRIZM™ audience segments for this risky drinking pattern are described. For five of these segments we provide additional in-depth details about consumer behavior and the estimates of the market areas where these risky drinkers reside. Results The top ten audience segments (PRIZM clusters) most likely to engage in high-risk drinking are described. The cluster with the highest concentration of binge drinking behavior is referred to as the “Cyber Millenials.” This cluster is characterized as “the nation's tech-savvy singles

  8. Characterizing and reaching high-risk drinkers using audience segmentation.

    Science.gov (United States)

    Moss, Howard B; Kirby, Susan D; Donodeo, Fred

    2009-08-01

    Market or audience segmentation is widely used in social marketing efforts to help planners identify segments of a population to target for tailored program interventions. Market-based segments are typically defined by behaviors, attitudes, knowledge, opinions, or lifestyles. They are more helpful to health communication and marketing planning than epidemiologically defined groups because market-based segments are similar in respect to how they behave or might react to marketing and communication efforts. However, market segmentation has rarely been used in alcohol research. As an illustration of its utility, we employed commercial data that describes the sociodemographic characteristics of high-risk drinkers as an audience segment, including where they tend to live, lifestyles, interests, consumer behaviors, alcohol consumption behaviors, other health-related behaviors, and cultural values. Such information can be extremely valuable in targeting and planning public health campaigns, targeted mailings, prevention interventions, and research efforts. We described the results of a segmentation analysis of those individuals who self-reported to consume 5 or more drinks per drinking episode at least twice in the last 30 days. The study used the proprietary PRIZM (Claritas, Inc., San Diego, CA) audience segmentation database merged with the Center for Disease Control and Prevention's (CDC) Behavioral Risk Factor Surveillance System (BRFSS) database. The top 10 of the 66 PRIZM audience segments for this risky drinking pattern are described. For five of these segments we provided additional in-depth details about consumer behavior and the estimates of the market areas where these risky drinkers resided. The top 10 audience segments (PRIZM clusters) most likely to engage in high-risk drinking are described. The cluster with the highest concentration of binge-drinking behavior is referred to as the "Cyber Millenials." This cluster is characterized as "the nation's tech

  9. Digital TV, advertising and audience

    Directory of Open Access Journals (Sweden)

    Ângelo Cruz

    2011-04-01

    Full Text Available This article aims to analyze the advertisingsegment and their relationship with the development process of the digital television. We intent to observe the new perspectives of production and consumption of media. Among other things, that involves the issues of interactivity, the exhaustion of the traditional media models, and the relationship of the new media with the audience, considering the analysis of the tripod: digital television, advertising and audience. In Brazil, with the implementation of the Brazilian System of Digital Television (SBTVD, the problem takes bigger proportions, as a consequence of the possibility to issue and track down the digital content consumed. That happens as a consequence of the consumer ability to watch the program withor without the commercial break. At the current model of television, the public is the legitimizing factor: the broadcasters issues the public a ention asan instrument to obtain pecuniary rewarding of theadvertisers. That model constitutes itself as the main funding source of the channels and networks. On the one hand, digital television represents an advantage at the quality of picture and audio, multiplying the capacity to transmit television signals and to transport new features and services. On the other hand, it seems impossible to transform this industry without some reaction. The many interests involved constitute the main cause of that scenario: the agents interested in advertising are those concerned with the role of ideology, the support of capitalism and the industrial culture. Considering all these questions, it seems almost impossible to produce deep chances,contrary to the interests involved.

  10. Influences of gender identity on children's maltreatment of gender-nonconforming peers: a person × target analysis of aggression.

    Science.gov (United States)

    Pauletti, Rachel E; Cooper, Patrick J; Perry, David G

    2014-05-01

    We investigated whether gender identity influences preadolescents' tendency to single out gender-atypical peers for abuse. Data were gathered from 195 boys and girls (M age = 10.1 years) in the fall and spring of a school year. Children self-reported multiple dimensions of gender identity (intergroup bias, felt pressure for gender differentiation, felt gender typicality, gender contentedness); peers assessed each other's social behavior (gender nonconformity, aggression toward each classmate). Using multilevel modeling, we examined how children's attacks on gender-nonconforming peers (relative to their attacks on other peers) changed over the school year depending on their gender identity. There was modest support for the hypothesis that overconfident, arrogant gender identity promotes abuse of gender-atypical peers but considerable support for the hypothesis that insecure, self-questioning gender identity fosters this tendency. Implications for issues central to contemporary personality theory (e.g., Person × Situation interaction) are discussed. New and somewhat surprising information about the cognitive and behavioral characteristics of gender-nonconforming preadolescents is provided.

  11. Teaching audience analysis to the technical student

    Science.gov (United States)

    Debs, M. B.; Brillhart, L. V.

    1981-01-01

    Teaching audience analysis, as practiced in a technical writing course for engineering students, is discussed. Audience analysis is described as the task of defining the audience for a particular piece of writing and determining those characteristics of the audience which constrain the writer and effect reception of the message. A mature technical writing style that shows the tension produced when a text is written to be read and understood is considered in terms of audience analysis. Techniques include: (1) conveying to students the concept that a reader with certain expectations exist, (2) team teaching to preserve the context of a given technical discipline, and (3) assigning a technical report that addresses a variety of readers, thus establishing the complexity of audience oriented writing.

  12. You Are The One I Want to Communicate With! Relational Motives Driving Audience-Tuning Effects on Memory

    OpenAIRE

    Pierucci, Sabrina; Klein, Olivier; Carnaghi, Andrea

    2011-01-01

    We investigated the role of relational motives in the saying-is-believing effect (Higgins & Rholes, 1978). Building on shared reality theory, we expected this effect to be most likely when communicators were motivated to get along with the audience. In the current study, participants were asked to describe an ambiguous target to an audience who either liked or disliked the target. The audience had been previously evaluated as a desirable vs. undesirable communication partner. Only participant...

  13. Measuring and manipulating audiences : A personal reflection

    NARCIS (Netherlands)

    Bulterman, Dick C A

    2016-01-01

    Understanding the emotional reactions of audiences to a wide range of content types is an important area of research. In this article, I provide a personal reflection on various approaches to modeling, quantifying and understanding audience behavior based on a broad range of evaluation techniques.

  14. Rational Wizards: Audience Interpreters in French Television

    NARCIS (Netherlands)

    Bourdon, Jérôme; Méadel, Cécile

    2013-01-01

    abstractThis paper will tell the story of the smallgroup of people who, in France, have been in charge of the measurement and theappreciation of the audience of television, and had to invent audience research,to organize it and to communicate its results to "clients" whodepended on it much earlier

  15. Social identity performance : Extending the strategic side of SIDE

    NARCIS (Netherlands)

    Klein, Olivier; Spears, Russell; Reicher, Stephen

    This article extends the social identity model of deindividuation effects (SIDE) by considering the various ways in which relations of visibility to an audience can affect the public expression of identity-relevant norms (identity performance). It is suggested that social identity performance can

  16. Advocacy Communication and Social Identity: An Exploration of Social Media Outreach.

    Science.gov (United States)

    Ciszek, Erica L

    2017-01-01

    Increasingly, advocacy organizations employ social networking sites as inexpensive and often effective ways to disseminate outreach messages. For groups working to reach lesbian, gay, bisexual, transgender, and queer (LGBTQ) youth, social media provide key platforms for connecting with target audiences. Although these young people increasingly utilize social media, little is known about how digital advocacy campaigns influence their sexual identity formation. This article applies concepts of social identity to examine how LGBTQ youth understand advocacy campaigns, how they perceive LGBTQ as a social category presented in campaigns, and what values they assign to LGBTQ group membership.

  17. Transnational television audiences and modes of engagement: studying audience engagement as a set of experiences

    DEFF Research Database (Denmark)

    Keinonen, Heidi; Jensen, Pia Majbritt; Esser, Andrea

    2018-01-01

    Audience engagement is attracting increasing attention in various academic disciplines. Recently, the industry- and technology-oriented conceptualizations of engagement have been challenged by a more audience-oriented understanding. This article aims at contributing to the development of a more...... nuanced audience-oriented approach. First, we make a theoretical argument by bringing various key theories together and, second, we present an empirical contribution by analysing audience engagement as a set of experiences. Our analysis builds on the empirical material produced by conducting two rounds...... and ritualistic engagement, ludic engagement. We also discovered that audiences at times get disengaged or opt to actively resist engagement....

  18. Open Interactivity: A Model for Audience Agency

    Directory of Open Access Journals (Sweden)

    Charlotte Gould

    2018-04-01

    Full Text Available Artists have increasingly acknowledged the role of the audience as collaborators both in the construction of meaning (Bathes, 1977, through subjective experience (Dewey, 1934 and in contributing to the creative act by externalising the work. (Duchamp Lucy Lippard identifies 1966-72 as a period where artists turned increasingly towards the audience, representing a "dematerialization of the art object" (Lippard, 1997 through "Happenings" and "Fluxus" movements. Digital media has facilitated this trajectory, implicit in the interactive computer interface (Manovich, 2005, but interactivity per se may offer no more than a series of choices put forward by the artist (Daniels, 2011. Interactivity represents interplay between artist and audience (Dinka, 1996 and is potentially a process of audience empowerment to offer agency, defined as real and creative choice (Browning, 1964. Public screen installation "Peoples Screen" Guangzhou, linking China to Perth Australia (Sermon & Gould, 2015 offered a partnership between artist and audience to co-create content though playful narratives and active engagement in a drama that unfolds using improvisation and play. Initially visitors enjoy observing the self on the screen but audiences quickly start to interact with the environment and other participants. Immersed in play they lose a sense of the self (Callois, 2011 and enter a virtual third space where possibilities for creativity and direction of play are limitless. The self becomes an avatar where the audience can inhabit "the other" thereby exploring alternative realities through ludic play, promoting tolerance and empathy and developing collective memory.

  19. When do Logos Talk to their Audience?

    DEFF Research Database (Denmark)

    Kristensen, Tore; Gabrielsen, Gorm

    2015-01-01

    This study is based on two experiments where the ability of a new logo to reach and audience is explored. The approach is inspired by cybernetics and is based on measuring the variation of the reception of a logo seen just once. The variation is measured as the combined variation of between...... to the audience. A big variation within-subject means that the individual receives a varied, deep, and nuanced message. The ability to do this rests partly on the ability to activate competences and experiences from the past and thus making sense. The findings are that few logo elements are received by audiences...

  20. Engagement with physics across diverse festival audiences

    Science.gov (United States)

    Roche, Joseph; Stanley, Jessica; Davis, Nicola

    2016-07-01

    Science shows provide a method of introducing large public audiences to physics concepts in a nonformal learning environment. While these shows have the potential to provide novel means of educational engagement, it is often difficult to measure that engagement. We present a method of producing an interactive physics show that seeks to provide effective and measurable audience engagement. We share our results from piloting this method at a leading music and arts festival as well as a science festival. This method also facilitated the collection of opinions and feedback directly from the audience which helps explore the benefits and limitations of this type of nonformal engagement in physics education.

  1. Dialogues between audience research and production

    DEFF Research Database (Denmark)

    Redvall, Eva Novrup

    2017-01-01

    This article offers a historical analysis of the audience testing of television drama from The Danish Broadcasting Corporation (DR) by the in-house DR Media Research Department from the mid-1990s until 2016. The article investigates how the methods for testing have changed from more traditional...... focus groups and surveys to include biometric methods (e.g. skin conductance) to measure audience arousal. While audience testing is often primarily viewed as a quality measurement tool for executives, the article argues that testing can also be a dialogue-based tool offering creative practitioners...

  2. The Rise of the Anglophone in an Increasingly Multilayered, Transnational Danish Television System and Audience?

    DEFF Research Database (Denmark)

    Degn, Hans-Peter; Straubhaar, Joseph D.; Hjarvard, Stig

    This paper sees globalization as the emergence of multiple logics of production, flow and audience reception, based on identity. They are very unequal or asymmetric in their reach and power, but they are also dynamic, changing along with both structural and cultural forces, as an examination...

  3. Audience Recall of AIDS PSAs among U.S. and International College Students.

    Science.gov (United States)

    Lee, Jung-Sook; Davie, William R.

    1997-01-01

    Shows that audience recall of AIDS public service announcements (PSAs) is related to message appeal types, cultural identity, and gender. Finds that strong emotional appeals are better remembered than rational ones; U.S. viewers recalled more than international participants; and college women recalled more than college men in general, and…

  4. Let's Talk about Sex: Audience Research of Flemish Teenage Television Viewers and Their View on Sexuality

    Science.gov (United States)

    Van Damme, Elke; Biltereyst, Daniel

    2013-01-01

    Teenage sexual identity is shaped within a complex cultural landscape in which the issue of protecting the "innocent" (children/teens) from sexually suggestive images is high on the public agenda. Intimate relationships and sexuality have entered the public domain and are presented on the screen, offering audiences possible roles to play…

  5. Identifying like-minded audiences for global warming public engagement campaigns: an audience segmentation analysis and tool development.

    Directory of Open Access Journals (Sweden)

    Edward W Maibach

    2011-03-01

    Full Text Available Achieving national reductions in greenhouse gas emissions will require public support for climate and energy policies and changes in population behaviors. Audience segmentation--a process of identifying coherent groups within a population--can be used to improve the effectiveness of public engagement campaigns.In Fall 2008, we conducted a nationally representative survey of American adults (n = 2,164 to identify audience segments for global warming public engagement campaigns. By subjecting multiple measures of global warming beliefs, behaviors, policy preferences, and issue engagement to latent class analysis, we identified six distinct segments ranging in size from 7 to 33% of the population. These six segments formed a continuum, from a segment of people who were highly worried, involved and supportive of policy responses (18%, to a segment of people who were completely unconcerned and strongly opposed to policy responses (7%. Three of the segments (totaling 70% were to varying degrees concerned about global warming and supportive of policy responses, two (totaling 18% were unsupportive, and one was largely disengaged (12%, having paid little attention to the issue. Certain behaviors and policy preferences varied greatly across these audiences, while others did not. Using discriminant analysis, we subsequently developed 36-item and 15-item instruments that can be used to categorize respondents with 91% and 84% accuracy, respectively.In late 2008, Americans supported a broad range of policies and personal actions to reduce global warming, although there was wide variation among the six identified audiences. To enhance the impact of campaigns, government agencies, non-profit organizations, and businesses seeking to engage the public can selectively target one or more of these audiences rather than address an undifferentiated general population. Our screening instruments are available to assist in that process.

  6. Identifying like-minded audiences for global warming public engagement campaigns: an audience segmentation analysis and tool development.

    Science.gov (United States)

    Maibach, Edward W; Leiserowitz, Anthony; Roser-Renouf, Connie; Mertz, C K

    2011-03-10

    Achieving national reductions in greenhouse gas emissions will require public support for climate and energy policies and changes in population behaviors. Audience segmentation--a process of identifying coherent groups within a population--can be used to improve the effectiveness of public engagement campaigns. In Fall 2008, we conducted a nationally representative survey of American adults (n = 2,164) to identify audience segments for global warming public engagement campaigns. By subjecting multiple measures of global warming beliefs, behaviors, policy preferences, and issue engagement to latent class analysis, we identified six distinct segments ranging in size from 7 to 33% of the population. These six segments formed a continuum, from a segment of people who were highly worried, involved and supportive of policy responses (18%), to a segment of people who were completely unconcerned and strongly opposed to policy responses (7%). Three of the segments (totaling 70%) were to varying degrees concerned about global warming and supportive of policy responses, two (totaling 18%) were unsupportive, and one was largely disengaged (12%), having paid little attention to the issue. Certain behaviors and policy preferences varied greatly across these audiences, while others did not. Using discriminant analysis, we subsequently developed 36-item and 15-item instruments that can be used to categorize respondents with 91% and 84% accuracy, respectively. In late 2008, Americans supported a broad range of policies and personal actions to reduce global warming, although there was wide variation among the six identified audiences. To enhance the impact of campaigns, government agencies, non-profit organizations, and businesses seeking to engage the public can selectively target one or more of these audiences rather than address an undifferentiated general population. Our screening instruments are available to assist in that process.

  7. Identifying Like-Minded Audiences for Global Warming Public Engagement Campaigns: An Audience Segmentation Analysis and Tool Development

    Science.gov (United States)

    Maibach, Edward W.; Leiserowitz, Anthony; Roser-Renouf, Connie; Mertz, C. K.

    2011-01-01

    Background Achieving national reductions in greenhouse gas emissions will require public support for climate and energy policies and changes in population behaviors. Audience segmentation – a process of identifying coherent groups within a population – can be used to improve the effectiveness of public engagement campaigns. Methodology/Principal Findings In Fall 2008, we conducted a nationally representative survey of American adults (n = 2,164) to identify audience segments for global warming public engagement campaigns. By subjecting multiple measures of global warming beliefs, behaviors, policy preferences, and issue engagement to latent class analysis, we identified six distinct segments ranging in size from 7 to 33% of the population. These six segments formed a continuum, from a segment of people who were highly worried, involved and supportive of policy responses (18%), to a segment of people who were completely unconcerned and strongly opposed to policy responses (7%). Three of the segments (totaling 70%) were to varying degrees concerned about global warming and supportive of policy responses, two (totaling 18%) were unsupportive, and one was largely disengaged (12%), having paid little attention to the issue. Certain behaviors and policy preferences varied greatly across these audiences, while others did not. Using discriminant analysis, we subsequently developed 36-item and 15-item instruments that can be used to categorize respondents with 91% and 84% accuracy, respectively. Conclusions/Significance In late 2008, Americans supported a broad range of policies and personal actions to reduce global warming, although there was wide variation among the six identified audiences. To enhance the impact of campaigns, government agencies, non-profit organizations, and businesses seeking to engage the public can selectively target one or more of these audiences rather than address an undifferentiated general population. Our screening instruments are

  8. Message Design and Audience Engagement with Tobacco Prevention Posts on Social Media.

    Science.gov (United States)

    Strekalova, Yulia A; Damiani, Rachel E

    2018-06-01

    Understanding the appropriate medium to communicate health promotion messages is vital for improving personal and societal health. As increasingly more people utilize social media for health information, public health practitioners use these platforms to engage an existing audience in health promotion messages. In this study, the relational framing theory was used as a lens for studying how message framing may influence social media audience engagement. Specifically, we assessed how posts from Tobacco Free Florida's Facebook page were framed as either dominant-submissive or affiliate-disaffiliate to an implied audience of either smokers, nonsmokers, active quitters, or a mixed audience, and the extent to which a direct call for engagement, in terms of a request to comment, like, or share the post, was used for audience engagement. A three-way interaction for the level of engagement through comments was significant, F(3217) = 7.11, p social media. Implied audiences of Tobacco Free Florida's posts included smokers, those who are trying to quit, and nonsmokers as health promotion can be targeted at the individual's health, social support infrastructure, or the well-being of the society, and implications for strategic message design and audience targeting are discussed.

  9. Creating Visual Design and Meaningful Audience Experiences

    DEFF Research Database (Denmark)

    Steijn, Arthur; Ion Wille, Jakob

    2014-01-01

    The main purpose of the EU Interreg funded Classical Composition Music and Experience Design project, was to rethink audience experiences and develop knowledge of applied technologies connected to classical music and live concerts. The project and its main objectives was motivated by at least thee...... conditions. The most important being 1) the development in new technology creating new expectations in audiences attending cultural events, including classical concerts, 2) resent decline in audiences attending classical music and 3) a will to strengthen relations between cultural institutions, creative...... businesses and educational institutions in the Øresund region (including the city and surroundings of Malmø and Copenhagen). Therefore the project Classical Composition Music and Experience Design focused on developing new and meaningful audience experiences where live classical music meets new digital...

  10. The Disappearing Audience and Reflexive Visibility

    Directory of Open Access Journals (Sweden)

    Katerina Girginova

    2016-08-01

    Full Text Available Contrary to popular opinion and some academic writing that celebrates the renewed visibility of new media audiences, this essay argues that they are increasingly going into retreat. To understand how new media audiences “disappear” from view of one another, I borrow from Brighenti’s typology of visibility and develop the idea of “reflexive visibility.” The latter describes the ability to socially orient ourselves in a digital environment through the textual and contextual cues of others—an activity that is of utmost importance not only to researchers wishing to “see” various audiences but also for audiences writ large, wishing to know themselves.

  11. Marketing to Your Target Audience: How Syracuse University Public Safety Reached Its Audience

    Science.gov (United States)

    Blair, Josh

    2008-01-01

    Every year, marketers spend millions of dollars trying to vie for the attention of that oh-so-lucrative demographic--the 18- to 24-year-old. For those people serving academic environments, this just happens to be the demographic of their entire clientele. So the challenge becomes how to grasp a slice of these attention spans distracted by…

  12. The child audience from TV professionals' viewpoints

    OpenAIRE

    Pereira, Sara

    2010-01-01

    This paper aims to discuss the viewpoints of a range of television professionals regarding young audiences - how they define children, how they see this special kind of audience, including its needs and interests, and how they view the role of television in children's lives. Focusing on these ideas, our goal is to understand how they translate into decisions about the format and content of schedules, programming, production, marketing campaigns, regulation measures and also res...

  13. Journal "Kas Jauns": audience uses and gratifications

    OpenAIRE

    Mehtijeva, Jekaterina

    2012-01-01

    The goal of barchelors work „Journal "Kas Jauns": audience uses and gratifications” is to analize and define what are the main readers needs and to what extenct these needs are being satisfied. As well as to define readers habits In the theoretical part the definition of audience is provided as well, as breakdown of the main readers expectations in respect of the theory of media uses and gratification. In order to appropriately analyze the theory behind these Academic thesis the magazine "...

  14. Media brand loyalty through online audience integration?

    OpenAIRE

    Lischka, Juliane A

    2015-01-01

    This chapter discusses the question whether audience members become loyal toward a media brand when sharing, liking or commenting on online media content – or are loyal readers more inclined to write comments on online articles or to like and share them? The aim is to answer this chicken-egg causality dilemma on the audience integration-loyalty relation on a theoretical basis. Therefore, the concept of attitude-behavior consistency, the theory of reasoned action, involvement theory, uses and ...

  15. Teaching Audience Adaptation Using Connected Presentations and Teamwork

    Science.gov (United States)

    Opt, Susan K.

    2017-01-01

    Courses: Introduction to Communication, Public Speaking, Persuasion, Business Communication. Objective: This activity increases students' understanding of audience adaptation and improves their ability to adapt presentations to specific audiences.

  16. Preparing Planetary Scientists to Engage Audiences

    Science.gov (United States)

    Shupla, C. B.; Shaner, A. J.; Hackler, A. S.

    2017-12-01

    While some planetary scientists have extensive experience sharing their science with audiences, many can benefit from guidance on giving presentations or conducting activities for students. The Lunar and Planetary Institute (LPI) provides resources and trainings to support planetary scientists in their communication efforts. Trainings have included sessions for students and early career scientists at conferences (providing opportunities for them to practice their delivery and receive feedback for their poster and oral presentations), as well as separate communication workshops on how to engage various audiences. LPI has similarly begun coaching planetary scientists to help them prepare their public presentations. LPI is also helping to connect different audiences and their requests for speakers to planetary scientists. Scientists have been key contributors in developing and conducting activities in LPI education and public events. LPI is currently working with scientists to identify and redesign short planetary science activities for scientists to use with different audiences. The activities will be tied to fundamental planetary science concepts, with basic materials and simple modifications to engage different ages and audience size and background. Input from the planetary science community on these efforts is welcome. Current results and resources, as well as future opportunities will be shared.

  17. TV Audience Measurement with Big Data.

    Science.gov (United States)

    Hill, Shawndra

    2014-06-01

    TV audience measurement involves estimating the number of viewers tuned into a TV show at any given time as well as their demographics. First introduced shortly after commercial television broadcasting began in the late 1940s, audience measurement allowed the business of television to flourish by offering networks a way to quantify the monetary value of TV audiences for advertisers, who pay for the estimated number of eyeballs watching during commercials. The first measurement techniques suffered from multiple limitations because reliable, large-scale data were costly to acquire. Yet despite these limitations, measurement standards remained largely unchanged for decades until devices such as cable boxes, video-on-demand boxes, and cell phones, as well as web apps, Internet browser clicks, web queries, and social media activity, resulted in an explosion of digitally available data. TV viewers now leave digital traces that can be used to track almost every aspect of their daily lives, allowing the potential for large-scale aggregation across data sources for individual users and groups and enabling the tracking of more people on more dimensions for more shows. Data are now more comprehensive, available in real time, and cheaper to acquire, enabling accurate and fine-grained TV audience measurement. In this article, I discuss the evolution of audience measurement and what the recent data explosion means for the TV industry and academic research.

  18. Audience studies 2.0: on the theory, politics and method of qualitative audience research

    NARCIS (Netherlands)

    Hermes, J.

    2009-01-01

    Audience research, this paper suggests, is an excellent field to test the claims of Media Studies 2.0. Moreover, 2.0 claims are a good means to review qualitative audience research itself too. Working from a broad strokes analysis of the theory, politics and method of interpretative research with

  19. Flipping the Audience Script: An Activity That Integrates Research and Audience Analysis

    Science.gov (United States)

    Lam, Chris; Hannah, Mark A.

    2016-01-01

    This article describes a flipped classroom activity that requires students to integrate research and audience analysis. The activity uses Twitter as a data source. In the activity, students identify a sample, collect customer tweets, and analyze the language of the tweets in an effort to construct knowledge about an audience's values, needs, and…

  20. Keeping Your Audience in Mind: Applying Audience Analysis to the Design of Interactive Score Reports

    Science.gov (United States)

    Zapata-Rivera, Juan Diego; Katz, Irvin R.

    2014-01-01

    Score reports have one or more intended audiences: the people who use the reports to make decisions about test takers, including teachers, administrators, parents and test takers. Attention to audience when designing a score report supports assessment validity by increasing the likelihood that score users will interpret and use assessment results…

  1. The design of virtual audiences: Noticeable and recognizable behavioral styles

    NARCIS (Netherlands)

    Kang, N.; Brinkman, W.P.; Birna Van Riemsdijk, M.; Neerincx, M.

    2016-01-01

    Expressive virtual audiences are used in scientific research, psychotherapy, and training. To create an expressive virtual audience, developers need to know how specific audience behaviors are associated with certain characteristics of an audience, such as attitude, and how well people can recognize

  2. The Disappearing Audience and Reflexive Visibility

    OpenAIRE

    Katerina Girginova

    2016-01-01

    Contrary to popular opinion and some academic writing that celebrates the renewed visibility of new media audiences, this essay argues that they are increasingly going into retreat. To understand how new media audiences “disappear” from view of one another, I borrow from Brighenti’s typology of visibility and develop the idea of “reflexive visibility.” The latter describes the ability to socially orient ourselves in a digital environment through the textual and contextual cues of others—an ac...

  3. TARGETING THE HUMAN DOMAIN: REACHING INTERNAL, JOINT, AND ADVERSARIAL AUDIENCES

    Science.gov (United States)

    2017-04-06

    86th Medical Support Squadron, Ramstein Air Base, Germany . In this capacity, she commanded a 197-person unit providing health care support services to...religion, illustrated via such military- specific rites as the Uniformed Code of Military Justice as a moral compass. This holds for smaller groupings...within a service, as well as for larger joint and international allied warfighting. Correspondingly, service history , rhetoric and literature must focus

  4. Using Target Audience Analysis to Aid Strategic Level Decisionmaking

    Science.gov (United States)

    2015-08-01

    efforts are made pre- emptively to understand the location and nature of as yet latent threats. For all the phenomenal intelligence architecture and...Role of Social Media During the Arab Spring?” available from philhoward.org/?p=789. 34. “How Egyptians Used Twitter during the January Crisis

  5. Audiences, museums and the English middle class

    Directory of Open Access Journals (Sweden)

    Brian Longhurst

    2004-07-01

    Full Text Available The increasingly accepted way to analyse any media product is to consider production, text and audience processes. In a deceptively simple way, a television programme, for example, can be examined in the institutional, social and political context in which it is produced and with respect to the organizational framework that provides its immediate production environment. Second, its textual structures and strategies can be analysed using different approaches, such as structuralism or (in certain respects content analysis. Third, the way in which the audience understands (or decodes the text can be considered, as can the makeup of the audience, in terms of standard factors such as class, gender, age, ethnicity and so on. There are many variations on this sort of approach. This paper starts from such a premise. It suggests that in addition to the well formulated approaches to the study of the museum that focus generally on the institutional and wider social context for museums, or on specific museums and the processes that occur within them, or on the much studied strategies for display and narration of texts, the audiences for museums are also important.

  6. Complicating Audience: A Critical Communication Pedagogy Commitment

    Science.gov (United States)

    Young, Joshua E.; Potter, David J.

    2018-01-01

    Courses: This activity is designed specifically for public-speaking courses, but it could be used in the general introductory communication course. It also holds potential for use in persuasion, argumentation, or strategic communication courses. Objectives: This activity helps students understand audience as a more complicated concept--one that…

  7. Audience development and its blind spot

    DEFF Research Database (Denmark)

    Lindelof, Anja Mølle

    2015-01-01

    The term ‘audience development’ addresses current dilemmas in publicly funded arts institutions. It is increasingly deployed in cultural policies and insti- tutional practices in the Nordic countries, and the article provides a critical dis- cussion of the term. The article argues that the discou...

  8. The Audience of One: In Weakness, Strength.

    Science.gov (United States)

    Seymour, Thom

    1981-01-01

    Two approaches to the teaching of composition at the college level have evolved: concern with correctness and concern with expression. If the place of the audience in written communication is emphasized, it will be easier to make students see the difference between self-expression and self-indulgence. (MLW)

  9. Conditioning audience patronage using subject matters in ...

    African Journals Online (AJOL)

    Conditioning audience patronage using subject matters in Nollywood films: the example of 30 days in Atlanta. ... Abstract. Films are subject-based and when producers set out to communicate their viewpoints, some do it flamboyantly while others take the subtle path. Unlike live theatre before it, the possibility of a virile spiral ...

  10. Language, gay pornography, and audience reception.

    Science.gov (United States)

    Leap, William L

    2011-01-01

    Erotic imagery is an important component of gay pornographic cinema, particularly, where work of audience reception is concerned. However, to assume the audience engagement with the films is limited solely to the erotic realm is to underestimate the workings of ideological power in the context and aftermath of reception. For example, the director of the film under discussion here (Men of Israel; Lucas, 2009b) intended to present an erotic celebration of the nation-state. Yet, most viewers ignore the particulars of context in their comments about audience reception, placing the "Israeli" narrative within a broader framework, using transnational rather than film-specific criteria to guide their "reading" of the Israeli-centered narrative. This article uses as its entry point the language that viewers employ when describing their reactions to Men of Israel on a gay video club's Web site; this article shows how the work of audience reception may draw attention to a film's erotic details while invoking social and political messages that completely reframe the film's erotic narrative.

  11. Engagement with Physics across Diverse Festival Audiences

    Science.gov (United States)

    Roche, Joseph; Stanley, Jessica; Davis, Nicola

    2016-01-01

    Science shows provide a method of introducing large public audiences to physics concepts in a nonformal learning environment. While these shows have the potential to provide novel means of educational engagement, it is often difficult to measure that engagement. We present a method of producing an interactive physics show that seeks to provide…

  12. Audiences for the Theory of Multiple Intelligences

    Science.gov (United States)

    Gardner, Howard

    2004-01-01

    In his closing comments, Howard Gardner discusses the various audiences that have emerged over the years for the theory of multiple intelligences. Under that rubric, he places the various papers in this issue and speculates about future lines of work on MI theory.

  13. Towards Biometric Assessment of Audience Affect

    DEFF Research Database (Denmark)

    Lyng Wieland, Jakob; Larsen, Lars Bo; Laursen, Jeanette Kølbæk

    2016-01-01

    This paper investigates how reliable affective responses can be obtained using objective biometric measures for media audience research. We use Galvanic Skin Response (GSR) to detect sixteen respondents’ arousal levels and as an objective measure to show how self- reporting disrupts the experience...

  14. Systems Analysis and Design: Know Your Audience

    Science.gov (United States)

    Reinicke, Bryan A.

    2012-01-01

    Systems analysis and design (SAD) classes are required in both Information Systems and Accounting programs, but these audiences have very different needs for these skills. This article will review the requirements for SAD within each of these disciplines and compare and contrast the different requirements for teaching systems analysis and design…

  15. Developing Public Health Initiatives through Understanding Motivations of the Audience at Mass-Gathering Events.

    Science.gov (United States)

    Hutton, Alison; Ranse, Jamie; Munn, Matthew Brendan

    2018-04-01

    This report identifies what is known about audience motivations at three different mass-gathering events: outdoor music festivals, religious events, and sporting events. In light of these motivations, the paper discusses how these can be harnessed by the event organizer and Emergency Medical Services. Lastly, motivations tell what kinds of interventions can be used to achieve an understanding of audience characteristics and the opportunity to develop tailor-made programs to maximize safety and make long-lasting public health interventions to a particular "cohort" or event population. A lot of these will depend on what the risks/hazards are with the particular populations in order to "target" them with public health interventions. Audience motivations tell the event organizer and Emergency Medical Services about the types of behaviors they should expect from the audience and how this may affect their health while at the event. Through these understandings, health promotion and event safety messages can be developed for a particular type of mass-gathering event based on the likely composition of the audience in attendance. Health promotion and providing public information should be at the core of any mass-gathering event to minimize public health risk and to provide opportunities for the promotion of healthy behaviors in the local population. Audience motivations are a key element to identify and agree on what public health information is needed for the event audience. A more developed understanding of audience behavior provides critical information for event planners, event risk managers, and Emergency Medical Services personnel to better predict and plan to minimize risk and reduce patient presentations at events. Mass-gathering event organizers and designers intend their events to be positive experiences and to have meaning for those who attend. Therefore, continual vigilance to improve public health effectiveness and efficiency can become best practice at events

  16. A User-Centric System for Verified Identities on the Bitcoin Blockchain

    OpenAIRE

    Augot, Daniel; Chabanne, Hervé; Chenevier, Thomas; George, William; Lamber, Laurent

    2017-01-01

    International audience; We present an identity management scheme built into the Bitcoin blockchain, allowing for identities that are as indelible as the blockchain itself. Moreover, we take advantage of Bitcoin's decentralized nature to facilitate a shared control between users and identity providers, allowing users to directly manage their own identities, fluidly coordinating identities from different providers, even as identity providers can revoke identities and impose controls.

  17. Methods of Speakers\\' Effects on the Audience

    Directory of Open Access Journals (Sweden)

    فریبا حسینی

    2010-09-01

    Full Text Available Methods of Speakers' Effects on the Audience    Nasrollah Shameli *   Fariba Hosayni **     Abstract   This article is focused on four issues. The first issue is related to the speaker's external appearance including the beauty of face, the power of his voice, moves and signals by hand, the stick and eyebrow as well as the height. Such characteristics could have an important effect on the audience. The second issue is related to internal features of the speaker. These include the ethics of the preacher , his/her piety and intention on the speakers based on their personalities, habits and emotions, knowledge and culture, and speed of learning. The third issue is concerned with the appearance of the lecture. Words should be clear enough as well as being mixed with Quranic verses, poetry and proverbs. The final issue is related to the content. It is argued that the subject of the talk should be in accordance with the level of understanding of listeners as well as being new and interesting for them.   3 - A phenomenon rhetoric: It was noted in this section How to give words and phrases so that these words and phrases are clear, correct, mixed in parables, governance and Quranic verses, and appropriate their meaning.   4 - the content of Oratory : It was noted in this section to the topic of Oratory and say that the Oratory should be the theme commensurate with the minds of audiences and also should mean that agree with the case may be, then I say: that the rhetoric if the theme was innovative and new is affecting more and more on the audience.     Key words : Oratory , Preacher , Audience, Influence of speech     * Associate Professor, Department of Arabic Language and Literature, University of Isfahan E-mail: Dr-Nasrolla Shameli@Yahoo.com   * * M.A. in Arabic Language and Literature from Isfahan University E-mail: faribahosayni@yahoo.com

  18. Selling Participation to Audiences in China

    Directory of Open Access Journals (Sweden)

    Kuo Huang

    2009-01-01

    Full Text Available Media globalization is facilitated by the development of new technologies within a framework of digitization and convergence. Contemporary new media provide networks through which the mingling of media occurs, shaping a “multi-mediacy” age, and a connecting of mediated/mediating venues in a condition of “immediacy”. Additionally, the business of communication has evolved from being the “communication of business” to the “business of business”. Multi-mediacy and immediacy have generated new avenues of profit from media. The paper will draw on Chitty’s theorization on web transactional venues to discuss new ways of farming of revenue from media. Media revenues have in the past and today been drawn from licence fees, media subscriptions and advertising. Today, media networks also sell “participation” to audiences directly by charging for text message voting/gaming, or sell a range of products and services through web-venue based commerce. This paper will undertake case studies to examine the increasing trend of “direct audience payment for participation”. The case studies that will be used are (A the intervention of Chinese Service Providers in reality TV shows and (B E-commerce on the Internet. Monternet (mo[bile I]nternet and Linktone are investigated as Service Providers (SPs and the consumer-to-consumer (C2C website www.taobao.com is studied compared with Eachnet (eBay in China. The paper will also investigate the influences of “direct audience payment for participation” on the quality of media products and communication flow between media and audience and generally discuss the consequences of the “direct audience payment for participation” from the perspective of communication ethics.

  19. Rational Wizards: Audience Interpreters in French Television

    Directory of Open Access Journals (Sweden)

    Jérôme Bourdon

    2013-12-01

    Full Text Available This paper will tell the story of the smallgroup of people who, in France, have been in charge of the measurement and theappreciation of the audience of television, and had to invent audience research,to organize it and to communicate its results to "clients" whodepended on it much earlier than usually assumed: television managers andprofessionals, public authorities, and, last but not least, advertisers. The paper will explore both change andcontinuity. First, change: the professional origin and training of measurerschanged much over the years. In the early days, they could have an almostliterary profile. The first person in charge of the audience at the RadioTélévision Française was a teacher of philosophy. His followers had a formationin sociology and semiology. They all insisted on the fact that they were not"simply" measurers, and also worried about appreciation, quality,culture. They always figures did produce figures, but rarely only about thenumber of people present in front of the screen, mostly about satisfaction,appreciation, preferences for given genres, viewing habits. As there was onlyone channel – until 1964, with the number of TV sets rising sharply, ratings,in the modern sense, were not critical.Things started to change gradually. In 1974,the public broadcasting corporation was divided into several companies,including three competing channels. The service in charge of measuring audiencewas put under the direct authority of the Prime Minister. Audience figuresplayed a part in the distribution of resources, not only advertising but throughthe license fee sharing. However, the law also provided a clause about an indexof quality, which never functioned satisfactorily, although the service incharge of audiences put much effort into it. In 1985, around the time of deregulation,change came. From outside, this was translated into the rise of daily,detailed, fast produced figures of the audience through audimeters, thenpeoplemeters

  20. The Spatiotemporal Dynamics of Digital News Audiences

    DEFF Research Database (Denmark)

    Peters, Chris

    2016-01-01

    of changing the socially-situated affordances of news use. Having sketched these contours, the chapter then highlights analytical challenges for understanding and conceptualizing the new interrelations between digital news content, production, and consumption, grounding this analysis with theoretical insights...... that emphasize the significance of spatiotemporal dynamics. The emphasis here is on the interrelations and mobilities of digital news audiences, based on a recognition of the productive impacts of media use while being careful to note the limitations of a paradigm shift that points solely to the possibilities...... generated by the ubiquitous presence of media in our everyday lives. Aspects of interaction and personalization beget by new media technologies certainly shape the possibilities, practices and power audiences have to choose news wherever, whenever, and however they want. However, this simultaneously...

  1. Hard Identity and Soft Identity

    Directory of Open Access Journals (Sweden)

    Hassan Rachik

    2006-04-01

    Full Text Available Often collective identities are classified depending on their contents and rarely depending on their forms. Differentiation between soft identity and hard identity is applied to diverse collective identities: religious, political, national, tribal ones, etc. This classification is made following the principal dimensions of collective identities: type of classification (univocal and exclusive or relative and contextual, the absence or presence of conflictsof loyalty, selective or totalitarian, objective or subjective conception, among others. The different characteristics analysed contribute to outlining an increasingly frequent type of identity: the authoritarian identity.

  2. Imagining Rural Audiences in Remote Western Australia

    Directory of Open Access Journals (Sweden)

    Lelia Green

    2010-06-01

    Full Text Available In 1979, Australia’s then-Communication Minister Tony Staley commented that the introduction of satellite communications to the bush would “dispel the dis-tance – mental as well as geographical – between urban and regional dwellers, between the haves and the have-nots in a communication society” (Staley 1979: 2225, 2228-9. In saying this, Staley imagined a marginalised and disadvantaged audience of “have-nots”, paying for their isolation in terms of their mental dis-tance from the networked communications of the core. This paper uses ethnographic audience studies surveys and interviews (1986-9 to examine the validity of Staley’s imaginations in terms of four communication technologies: the telephone, broadcast radio, 2-way radio and the satellite. The notion of a mental difference is highly problematic for the remote audience. Inso-far as a perception of lack and of difference is accepted, it is taken to reflect the perspective and the product of the urban policy-maker. Far from accepting the “distance” promulgated from the core, remote audiences see such statements as indicating an ignorance of the complexity and sophistica-tion of communications in an environment where the stakes are higher and the options fewer. This is not to say that remote people were not keen to acquire satel-lite services – they were – it is to say that when they imagined such services it was in terms of equity and interconnections, rather than the “dispelling of distance”.

  3. 1 Aquatic Theatre: Women as Performing Audience Sunday ...

    African Journals Online (AJOL)

    USER

    audience relationship. Keywords: Aquatic theatre, women, performing audience, festival, ... "Fine and Performing Arts" in the book The Land and People of Rivers. State. .... Jefferson as saying in the New York Times that “there is something.

  4. Leadership identities

    DEFF Research Database (Denmark)

    Holmgreen, Lise-Lotte

    2018-01-01

    Questioning the assumption that identities can be controlled through a shared organisational culture, the article explores the inculcation of a discourse of diversity into leadership identities in a Danish bank and building society. Thus, it intends to demonstrate that, on the one hand, discourse...... plays a significant role in identity construction and, on the other, that leaders’ constructions may have many sources of inspiration within and outside the organisation, emphasising that identity construction is a complex process in which organisational efforts to promote a common leadership identity...... to construct their leadership identities. While the respondents present comparable identities to the interviewer, the analysis reveals that the they draw on different discourses and employ a number of different discursive means to present this identity. This, the article argues, may be the result of a number...

  5. Comparing Four Touch-Based Interaction Techniques for an Image-Based Audience Response System

    NARCIS (Netherlands)

    Jorritsma, Wiard; Prins, Jonatan T.; van Ooijen, Peter M. A.

    2015-01-01

    This study aimed to determine the most appropriate touch-based interaction technique for I2Vote, an image-based audience response system for radiology education in which users need to accurately mark a target on a medical image. Four plausible techniques were identified: land-on, take-off,

  6. Audience and Young Bilingual Writers: Building on Strengths

    Science.gov (United States)

    Durán, Leah

    2017-01-01

    This study explored how an audience-focused writing curriculum mediated the literacy development of bilingual Latina/o first-grade students. Drawing on translingual theories of literacy and scholarship describing the role of audience and audience awareness in skilled writing, this study qualitatively documented and analyzed students' writing and…

  7. Watching Dallas Again 1 : Doing Retro Audience Research

    NARCIS (Netherlands)

    Gilroy, Amanda

    2014-01-01

    This essay and the audience reception projects it introduces alleviate the desperation of seeking the television audience by recourse to Ien Ang's influential book, Watching Dallas ([1982] 1985). Within the context of a unit on audience research in a master's-level course on media, two groups of

  8. Visualization Mode, Perceived Immediacy and Audience Evaluation of TV News.

    Science.gov (United States)

    Ksobiech, Kenneth; And Others

    1980-01-01

    An analysis of audience perceptions of videotaped versus filmed actualities on television newscasts suggested that videotaped actualities were perceived as more immediate than filmed actualities, and that audience evaluation of newscasts using videotaped actualities was higher than audience evaluation of newscasts using filmed actualities. (GT)

  9. The Motion Picture Audience: A Neglected Aspect of Film Research.

    Science.gov (United States)

    Austin, Bruce A.

    There has been little valid and reliable research of the motion picture audience. Specific reasons for the movie industry's own inattention to audience research include the early popularity of films and the fact that since the industry does not sell advertising it does not need to account for its audience size and preferences. Some researchers…

  10. From 'folkism' to performance: a new scenic strategy for audience ...

    African Journals Online (AJOL)

    The performances of plays based on 'Folkism' are not accessible to the general audience due to the kind of staging techniques used for the performances of these plays. Instead of attaining total audience integration, the audience is alienated and estranged because of a natural gulf that exists in the proscenium theatre.

  11. Ternutator identities

    International Nuclear Information System (INIS)

    Devchand, Chandrashekar; Fairlie, David; Nuyts, Jean; Weingart, Gregor

    2009-01-01

    The ternary commutator or ternutator, defined as the alternating sum of the product of three operators, has recently drawn much attention as an interesting structure generalizing the commutator. The ternutator satisfies cubic identities analogous to the quadratic Jacobi identity for the commutator. We present various forms of these identities and discuss the possibility of using them to define ternary algebras.

  12. Girls make sense: girls, celebrities and identities

    NARCIS (Netherlands)

    Duits, L.; van Romondt Vis, P.

    2009-01-01

    Combining intertextual, audience and feminist perspectives, this article investigates how young girls make meaning from celebrities. Based on focus group interviews with Dutch girls aged 12—13, it argues that girls' talk about celebrities functions as an identity tool in the reflexive project of the

  13. 76 FR 34953 - Funding Opportunity Title: Risk Management Education in Targeted States (Targeted States Program...

    Science.gov (United States)

    2011-06-15

    ... Availability C. Location and Target Audience D. Maximum Award E. Project Period F. Description of Agreement..., 2011. C. Location and Target Audience The RMA Regional Offices that service the Targeted States are... marketing systems to pursue new markets. D. Purpose The purpose of the Targeted States Program is to provide...

  14. Accounting for youth audiences' resistances to HIV and AIDS messages in the television drama Tsha Tsha in South Africa.

    Science.gov (United States)

    Makwambeni, Blessing; Salawu, Abiodun

    2018-12-01

    Theoretical debates and literature on E-E efforts in Africa have largely focussed on understanding how and why interventions on HIV and AIDS are effective in influencing behaviour change among target communities. Very few studies have sought to investigate and understand why a substantial number of targeted audiences resist the preferred readings that are encoded into E-E interventions on HIV and AIDS. Using cultural studies as its conceptual framework and reception analysis as its methodology, this study investigated and accounted for the oppositional readings that subaltern black South African youths negotiate from Tsha Tsha, an E-E television drama on HIV and AIDS in South Africa. Results from the study show that HIV and AIDS messages in Tsha Tsha face substantial resistances from situated youth viewers whose social contexts of consumption, shared identities, quotidian experiences and subjectivities, provide critical lines along which the E-E text is often resisted and inflected. These findings do not only hold several implications for E-E practice and research, they further reflect the utility of articulating cultural studies and reception analysis into a more nuanced theoretical and methodological framework for evaluating the 'impact' of E-E interventions on HIV and AIDS.

  15. Engaging Audiences in Planetary Science Through Visualizations

    Science.gov (United States)

    Shupla, C. B.; Mason, T.; Peticolas, L. M.; Hauck, K.

    2017-12-01

    One way to share compelling stories is through visuals. The Lunar and Planetary Institute (LPI), in collaboration with Laboratory for Atmospheric and Space Physics (LASP) and Space Science Laboratory at the University of California, Berkeley, has been working with planetary scientists to reach and engage audiences in their research through the use of visualizations. We will share how images and animations have been used in multiple mediums, including the planetarium, Science on a Sphere, the hyperwall, and within apps. Our objectives are to provide a tool that planetary scientists can use to tell their stories, as well as to increase audience awareness of and interest in planetary science. While scientists are involved in the selection of topics and the development of the visuals, LPI and partners seek to increase the planetary science community's awareness of these resources and their ability to incorporate them into their own public engagement efforts. This presentation will share our own resources and efforts, as well as the input received from scientists on how education and public engagement teams can best assist them in developing and using these resources, and disseminating them to both scientists and to informal science education venues.

  16. Can donated media placements reach intended audiences?

    Science.gov (United States)

    Cooper, Crystale Purvis; Gelb, Cynthia A; Chu, Jennifer; Polonec, Lindsey

    2013-09-01

    Donated media placements for public service announcements (PSAs) can be difficult to secure, and may not always reach intended audiences. Strategies used by the Centers for Disease Control and Prevention's (CDC) Screen for Life: National Colorectal Cancer Action Campaign (SFL) to obtain donated media placements include producing a diverse mix of high-quality PSAs, co-branding with state and tribal health agencies, securing celebrity involvement, monitoring media trends to identify new distribution opportunities, and strategically timing the release of PSAs. To investigate open-ended recall of PSAs promoting colorectal cancer screening, CDC conducted 12 focus groups in three U.S. cities with men and women either nearing age 50 years, when screening is recommended to begin, or aged 50-75 years who were not in compliance with screening guidelines. In most focus groups, multiple participants recalled exposure to PSAs promoting colorectal cancer screening, and most of these individuals reported having seen SFL PSAs on television, in transit stations, or on the sides of public buses. Some participants reported exposure to SFL PSAs without prompting from the moderator, as they explained how they learned about the disease. Several participants reported learning key campaign messages from PSAs, including that colorectal cancer screening should begin at age 50 years and screening can find polyps so they can be removed before becoming cancerous. Donated media placements can reach and educate mass audiences, including millions of U.S. adults who have not been screened appropriately for colorectal cancer.

  17. The Importance of Audience and Agency for Representation: A Case Study of an Urban Youth Media Community.

    Science.gov (United States)

    Charmaraman, Linda

    2010-01-01

    PURPOSE: Urban youths' agency to represent their realities through media has been largely unexplored in the youth development literature. In this qualitative case study of an after-school youth media program in the Bay Area, expressions of youth agency and the role of audiences are explored during the process of producing videos for public consumption. METHODOLOGY: As participant observer of 14 ethnically diverse youth participants aged between 15 and 18 years over 18 months, I documented (a) the kind of agencies participants engaged in and (b) the impact of live and imagined future audiences on youths' creative processes. Analyses of field notes, semi-structured interviews, and media projects were conducted using thematic analysis to inductively generate emerging categories. FINDINGS: Themes included an agentive sense of self-efficacy, commitment, and responsibility, as well as perceived contributions to local audiences and an emerging collective identity. The youth demonstrated their increased sense of a social or civic duty to realistically represent youth of color to familiar and unfamiliar audiences. IMPLICATIONS: This case study demonstrated how one youth media organization fostered agency through youth authorship, production, distribution, and local community dialogue. By documenting the impact of audiences from conception to public reception, this study provides valuable insight into the agentive process of publicly "performing" a commitment to complete a social change video project. CONTRIBUTION: This chapter underscores the value of performance within youth development programs and the critical component of audiences as one form of authentic assessment in order to foster individual and collective agency.

  18. CULTURAL IDENTITY IN THE ENGLISH TRANSLATION OF PRAMOEDYA’S CERITA CALON ARANG: A COMPONENTIAL ANALYSIS

    Directory of Open Access Journals (Sweden)

    Ervin Suryaningsih, M.Hum

    2017-04-01

    Full Text Available Translation and cultural identity contributes to the enrichment of the communication across culture. As the media of sharing and learning cultural identity that are accessible and available to international audiences, literary translation plays undeniable role in the shaping of cultural identity. This study focuses on the translation of cultural terms found in Cerita Calon Arang novel, based on a Javanese tale, written by Pramoedya Ananta Toer and the English Translation of those terms in The King, the Witch, and the Priest. The identification of cultural terms in both texts is done by examining the equivalence meaning of cultural terms using the componential analysis. By comparing the cultural terms in source language (SL and in the target language (TL, it will show us whether there is any shift or change in the meaning of the translated text that can affect the changes of cultural identity in the source text. For example, the identification of the word Kanjeng Nyai that is translated in the source text as Teacher is started by determining the common sense of both different terms which refer to a similar concept. Then, identifying the differing sense components in each pair of SL and TL words to determine whether or not the different senses have shifted the meaning as well as the cultural identity implied in those terms. By using this componential analysis, it is hoped that this study will provide us more insight on how translation may play a dominant role in shaping cultural identity depicted in a literary work.

  19. Medical Identity

    DEFF Research Database (Denmark)

    Musaeus, Peter

    2015-01-01

    Purpose: To examine philosophical stances underpinning medical identity and assess the conceptual relationship between physician, medical practice and culture. Argument: Medical identity is about the ideals and moral positions that physicians take when justifying themselves. Medical identity...... hedonistic versus sentimentalist approaches to medical identity. The sociocultural philosophical analysis of medical identity can shed light on what it means conceptually for a physician to harbor beliefs associated with him/her being taken to be an autonomous professional. It is important because it touches...... on the meaning of being a compassionate, good and skilled physician, making its relevance to person-centered medicine self-evident. Conclusion: Medical identity should be analyzed with reference to literature, philosophy and medical practice in order for the physician to exercise a reflective position...

  20. Identity paradoxes

    Directory of Open Access Journals (Sweden)

    Đurić Jelena

    2010-01-01

    Full Text Available The article considers paradoxical nature of identity that emerges from: 1 the very concept of identity whose abstract generality unites various and even opposite features; 2 the processual nature of reality that is easier to express in the poetical metaphors or abstract principles than in unambiguous conceptual networks; 3 the oppose relationship between being and knowledge, mind and matter, subject and object, self and personality. Entangled in the labyrinth which evade efforts to be conceptually defined, the modern thinking of identity moves towards abandoning the idea of “self” on behalf of the “ego” and towards the misapprehension of identity as being identical. This corresponds to the “time of the lost spirit” stretched between the simultaneous need to find an identity and to give it up.

  1. Identity Management

    Data.gov (United States)

    Social Security Administration — Provides information for identity management services on the creation, modification and eventual deletion of accounts and entitlements based on user relationships on...

  2. Identity Assemblages

    DEFF Research Database (Denmark)

    Horn, Line Helverskov

    The study aims at exploring how identity is enacted within the context of a two-year programme in Service, Hospitality, and Tourism Management (SHTM). This research thus investigates how students and educators go about their daily lives in different educational contexts both on and off campus...... as a contribution to the body of literature of ANT-based studies. Second, it contributes to existing identity theories by exemplifying a socio-material approach to identity issues. Third, the study enables reflections upon how educational institutions as fundamentally identity-producing organisations acknowledge...

  3. Civil Identity

    DEFF Research Database (Denmark)

    Petersen, Lars Axel

    In this paper I will go through a catalogue of examples of contexts in which the term civil identity is currently used, ranging from the formal and technical process of linking a set of administrative and other events to an individual biological person by means of identity cards, fingerprints, iris...... of Israel to Luce Irigaray's Feminist agenda of elaborating gender specific civil identities. My intention is to investigate whether these different employments of 'civil identity' point towards a common, and fairly well defined object field asking questions of contemporary relevance to the philosophy...

  4. In Search of Place Brand Identity

    DEFF Research Database (Denmark)

    Kvistgaard, Hans-Peter; Blichfeldt, Bodil Stilling; Hird, John

    2015-01-01

    Place branding relates both to brand identity (what the place is) and brand image (what the place is/should be in the eyes of external audiences). Brand identity can be perceived as the set of values and attributes that those responsible for marketing and development of a place wish to reinforce...... that arise when trying to establish destination brand identity by means of more inclusive, bottom-up approaches. Drawing on both literature studies and the authors’ active involvement in destination branding across more than 50 Danish destinations, particularly the paper discusses how to decide who to give...

  5. Communicating marine reserve science to diverse audiences

    Science.gov (United States)

    Grorud-Colvert, Kirsten; Lester, Sarah E.; Airamé, Satie; Neeley, Elizabeth; Gaines, Steven D.

    2010-01-01

    As human impacts cause ecosystem-wide changes in the oceans, the need to protect and restore marine resources has led to increasing calls for and establishment of marine reserves. Scientific information about marine reserves has multiplied over the last decade, providing useful knowledge about this tool for resource users, managers, policy makers, and the general public. This information must be conveyed to nonscientists in a nontechnical, credible, and neutral format, but most scientists are not trained to communicate in this style or to develop effective strategies for sharing their scientific knowledge. Here, we present a case study from California, in which communicating scientific information during the process to establish marine reserves in the Channel Islands and along the California mainland coast expanded into an international communication effort. We discuss how to develop a strategy for communicating marine reserve science to diverse audiences and highlight the influence that effective science communication can have in discussions about marine management. PMID:20427745

  6. Media identities and media-influenced indentifications Visibility and identity recognition in the media

    Directory of Open Access Journals (Sweden)

    Víctor Fco. Sampedro Blanco

    2004-10-01

    Full Text Available The media establish, in large part, the patterns of visibility and public recognition of collective identities. We define media identities as those that are the object of production and diffusion by the media. From this discourse, the communities and individuals elaborate media-influenced identifications; that is, processes of recognition or banishment; (rearticulating the identity markers that the media offer with other cognitive and emotional sources. The generation and appropriation of the identities are subjected to a media hierarchisation that influences their normalisation or marginalisation. The identities presented by the media and assumed by the audience as part of the official, hegemonic discourse are normalised, whereas the identities and identifications formulated in popular and minority terms are marginalised. After presenting this conceptual and analytical framework, this study attempts to outline the logics that condition the presentation, on the one hand, andthe public recognition, on the other hand, of contemporary identities.

  7. Bridging Identities

    Science.gov (United States)

    Deaux, Kay; Burke, Peter

    2010-01-01

    Sociology and psychology are no strangers in the theoretical world of self and identity. Early works by William James (1890), a psychologist, and George Herbert Mead (1934), a sociologist, are often taken as a starting point by investigators in both fields. In more recent years, with the development of a number of identity theories in both fields,…

  8. Brand Identity.

    Science.gov (United States)

    Lawlor, John

    1998-01-01

    Instead of differentiating themselves by building "brand identities," colleges and universities often focus on competing with price. As a result, fewer and fewer institutions base their identities on value, the combination of quality and price. Methods of building two concepts to influence customers' brand image and brand loyalty are…

  9. Ritual Identity

    NARCIS (Netherlands)

    van der Beek, Suzanne

    2017-01-01

    Rituals are often used as opportunities for self-reflection and identity construction. The Camino to Santiago de Compostela, which has become a singularly popular pilgrimage since the late 1980s, is an example of a ritual that is explicitly used to gain a deeper understanding of one’s identity

  10. Organizational Identity

    DEFF Research Database (Denmark)

    Hatch, Mary Jo; Schultz, Majken

    This text presents the classic works on organizational identity alongside more current thinking on the issues. Ranging from theoretical contributions to empirical studies, the readings in this volume address the key issues of organizational identity, and show how these issues have developed through...

  11. Challenging Identities

    DEFF Research Database (Denmark)

    Identity is a keyword in a number of academic fields as well as in public debate and in politics. During the last decades, references to identity have proliferated, yet there is no simple definition available that corresponds to the use of the notion in all contexts. The significance of the notion...

  12. Fashioning Identity

    DEFF Research Database (Denmark)

    Mackinney-Valentin, Maria

    We dress to communicate who we are, or who we would like others to think we are, telling seductive fashion narratives through our adornment. Yet, today, fashion has been democratized through high-low collaborations, social media and real-time fashion mediation, complicating the basic dynamic...... of identity displays, and creating tension between personal statements and social performances. Fashioning Identity explores how this tension is performed through fashion production and consumption,by examining a diverse series of case studies - from ninety-year old fashion icons to the paradoxical rebellion...... by readdressing Fred Davis' seminal concept of 'identity ambivalence' in Fashion, Culture and Identity (1992), Mackinney-Valentin argues that we are in an epoch of 'status ambivalence', in which fashioning one's own identity has become increasingly complicated....

  13. A study of identity construction in political discourse

    OpenAIRE

    Qaiwer, Shatha Naiyf

    2016-01-01

    This thesis interrogates the construction of identity and self-presentation strategies in the discourse of the current President of the United States of America, Barack Hussein Obama. The study seeks to answer questions about how the President constructs the various identities evident in his discourse, what kinds of resources are drawn upon, and how the resulting identities contribute to gain the support of the audience and the progression of political discourse in general. The present s...

  14. 75 FR 8902 - Funding Opportunity Title: Crop Insurance Education in Targeted States (Targeted States Program)

    Science.gov (United States)

    2010-02-26

    ... and Target Audience D. Maximum Award E. Project Period F. Description of Agreement Award--Awardee.... Location and Target Audience Targeted States serviced by RMA Regional Offices are listed below. Staff from... established farmers or ranchers who are converting production and marketing systems to pursue new markets. D...

  15. Audience reach of science on television in 10 European countries: An analysis of people-meter data.

    Science.gov (United States)

    Lehmkuhl, Markus; Boyadjieva, Pepka; Cunningham, Yvonne; Karamanidou, Christina; Mörä, Tuomo

    2016-02-01

    Beginning with a differentiation of science programmes into five different editorial concepts, this article explores the audience reach of science on television in 10 European countries with a special emphasis on young audiences aged between 14 and 29 years. In relation to the share of this age group in the entire population, science programmes in all countries reach a considerably smaller proportion of younger viewers. Specific preferences for science content on television do not seem to be relevant in explaining aggregated viewing behaviours especially of young audiences. Unlike all other segments, the young science viewer segment is almost intangible as an aggregated group, as a definable segment of a mass audience that can be targeted by science programme makers. © The Author(s) 2014.

  16. Audience reaction movie trailers and the Paranormal Activity franchise

    OpenAIRE

    Alexander Swanson

    2015-01-01

    This article addresses the concept and growing practice of audience reaction movie trailers, specifically for films in the horror genre. Popularized by the Paranormal Activity series of films, these trailers primarily utilize green night-vision video footage of a movie theater audience reacting to the film being advertised, yet also consist of webcam recordings of screaming fans, documentary-style B-roll footage of audiences filing into preview screenings with high levels of anticipation, and...

  17. Eliciting Audience's Experience to Improve Interactive Art Installation

    DEFF Research Database (Denmark)

    Baharin, Hanif; Morrison, Ann

    2006-01-01

    Designing with the users in mind is one of the widely accepted design practices in the Interaction Design field. On the other hand, it can be said that audience's experience is the heart of an interactive art. Since Interaction Design has shown that user's involvement in the design process can...... be beneficial, it is speculated that involving the audiences in the creative process of developing an interactive art piece can make the artist improve the art in general and the audience's experience in particular. In this paper, the experience of eliciting the experience of the audiences of an interactive art...

  18. ‘Looting killed’ the audience: Africanlanguage writing, performance, publishing and the audience

    Directory of Open Access Journals (Sweden)

    T. J. Selepe

    2001-06-01

    Full Text Available This article examines the role played by African-language writing, performance and publishing, including critical practice, in the demise of the indigenous audience in African-language literary practice. Using implicit materialism the argument is premised on the developments wrought by the era of Modernism that has lead to a univocal writing of world history, and the era of Postmodernism that has ushered in the era of a multivocal writing of world history. The transition from oral literature to written literature will also be used to advance the argument about the subsequent exclusion of the indigenous African- language audience from literary practice. This exclusion is considered to have a direct bearing on the under-development of African societies. Finally, possible solutions will be sought by revisiting some of the causes that characterize the African language problem as a medium of communication and research.

  19. Identity Management

    CERN Document Server

    Pace, A

    2008-01-01

    This paper introduces identity management concepts and discusses various issues associated with its implementation. It will try to highlight technical, legal, and social aspects that must been foreseen when defining the numerous processes that an identity management infrastructure must support. Grid interoperability as well as cross platform interoperability is addressed on the technical aspect, followed by a short discussion on social consequences on user’s privacy when completed traceability is enforced and some examples on how identity management has been implemented at CERN

  20. Identity management

    Energy Technology Data Exchange (ETDEWEB)

    Pace, A [CERN, Geneva (Switzerland)

    2008-07-01

    This paper introduces identity management concepts and discusses various issues associated with their implementation. It will try to highlight technical, legal, and social aspects that must been foreseen when defining the numerous processes that an identity management infrastructure must support. Grid interoperability as well as cross platform interoperability is addressed on the technical aspect, followed by a short discussion on social consequences on user's privacy when completed traceability is enforced. The paper will finally give some examples on how identity management has been implemented at CERN.

  1. Identity management

    International Nuclear Information System (INIS)

    Pace, A

    2008-01-01

    This paper introduces identity management concepts and discusses various issues associated with their implementation. It will try to highlight technical, legal, and social aspects that must been foreseen when defining the numerous processes that an identity management infrastructure must support. Grid interoperability as well as cross platform interoperability is addressed on the technical aspect, followed by a short discussion on social consequences on user's privacy when completed traceability is enforced. The paper will finally give some examples on how identity management has been implemented at CERN

  2. Electronic identity

    CERN Document Server

    de Andrade, Norberto Nuno Gomes; Argles, David

    2014-01-01

    With the increasing availability of electronic services, security and a reliable means by which identity is verified is essential.Written by Norberto Andrade the first chapter of this book provides an overview of the main legal and regulatory aspects regarding electronic identity in Europe and assesses the importance of electronic identity for administration (public), business (private) and, above all, citizens. It also highlights the role of eID as a key enabler of the economy.In the second chapter Lisha Chen-Wilson, David Argles, Michele Schiano di Zenise and Gary Wills discuss the user-cent

  3. Spacing Identity

    DEFF Research Database (Denmark)

    Stang Våland, Marianne; Georg, Susse

    2018-01-01

    In this paper, we analyze how architectural design, and the spatial and material changes this involves, contributes to the continuous shaping of identities in an organization. Based upon a case study of organizational and architectural change in a municipal administration at a time of major public...... sector reforms, we examine how design interventions were used to (re)form work and professional relationships. The paper examines how engagements with spatial arrangements and material artifacts affected people’s sense of both occupational and organizational identity. Taking a relational approach...... to sociomateriality, the paper contributes to the further theorizing of space in organization studies by proposing the concept of spacing identity to capture the fluidity of identity performance....

  4. Communication of technical information to lay audiences

    International Nuclear Information System (INIS)

    Bowes, J.E.; Stamm, K.R.; Jackson, K.M.; Moore, J.

    1978-05-01

    One of the objectives of the National Waste Terminal Storage (NWTS) Program is to provide terminal storage facilities for commercial radioactive wastes in various geologic formations at multiple locations in the United States. The activities performed under the NWTS Program will affect regional, state, and local areas, and widespread public interest in this program is expected. Since a large part of the NWTS Program deals with technical information it was considered desirable to initiate a study dealing with possible methods of effectively transmitting this technical information to the general public. This study has the objective of preparing a state-of-the-art report on the communication of technical information to lay audiences. The particular task of communicating information about the NWTS Program to the public is discussed where appropriate. The results of this study will aid the NWTS Program in presenting to the public the quite diverse technical information generated within the program so that a widespread, thorough public understanding of the NWTS Program might be achieved. An annotated bibliography is included

  5. Media perspective - new opportunities for reaching audiences

    Science.gov (United States)

    Haswell, Katy

    2007-08-01

    The world of media is experiencing a period of extreme and rapid change with the rise of internet television and the download generation. Many young people no longer watch standard TV. Instead, they go on-line, talking to friends and downloading pictures, videos, music clips to put on their own websites and watch/ listen to on their laptops and mobile phones. Gone are the days when TV controllers determined what you watched and when you watched it. Now the buzzword is IPTV, Internet Protocol Television, with companies such as JOOST offering hundreds of channels on a wide range of subjects, all of which you can choose to watch when and where you wish, on your high-def widescreen with stereo surround sound at home or on your mobile phone on the train. This media revolution is changing the way organisations get their message out. And it is encouraging companies such as advertising agencies to be creative about new ways of accessing audiences. The good news is that we have fresh opportunities to reach young people through internet-based media and material downloaded through tools such as games machines, as well as through the traditional media. And it is important for Europlanet to make the most of these new and exciting developments.

  6. Identity, identity politics, and neoliberalism

    Directory of Open Access Journals (Sweden)

    Wrenn Mary

    2014-01-01

    Full Text Available With the intensification of neoliberalism, it is useful to examine how some individuals might cope with the irrationality of the system. Neoliberalism cloaks the execution of the corporate agenda behind rhetorical manipulation that advocates for limited government. The corollary absence of government involvement on behalf of the citizenry writ large disarms the means of social redress for the individual. Democracy funded and fueled by corporate power thereby disenfranchises the individual, provoking some to search for empowerment through identity politics. The argument set forth suggests that individuals construct, reinforce, or escalate allegiance to identities as a coping mechanism, some of which manifest in violent identity politics.

  7. VCR Use and the Concept of Audience Activity.

    Science.gov (United States)

    Levy, Mark R.

    1987-01-01

    Examines the audience experience with home video cassette recorders (VCRs) from the perspective of the active audience concept. Finds the orientation of Israeli VCR owners to VCRs is selective, somewhat involved, and generally productive of gratifications. Also finds the kinds and levels of activities associated with VCR use are moderately…

  8. Audience Insights: Communicating to Teens (Aged 12-17)

    Science.gov (United States)

    Centers for Disease Control and Prevention, 2009

    2009-01-01

    CDC's Marketing and Communication Strategy Branch (MCSB) in the National Center for Health Marketings Division of Health Communication and Marketing divides audiences into segments with similar needs, preferences, and characteristics and provides CDC programs with audience-specific information, marketing expertise, and communication planning. To…

  9. Physical Activity in the Mass Media: An Audience Perspective

    Science.gov (United States)

    Smith, Ben J.; Bonfiglioli, Catriona M. F.

    2015-01-01

    Physical activity's role in promoting health is highlighted in public health campaigns, news and current affairs, reality television and other programs. An investigation of audience exposure, beliefs and reactions to media portrayals of physical activity offers insights into the salience and influence of this communication. An audience reception…

  10. Reframing "The Italian": Questions of Audience Address in Early Cinema.

    Science.gov (United States)

    Keil, Charlie

    1990-01-01

    Analyzes "The Italian" (1915), an early "immigrant" film, examining its problematic relation to questions of working-class and middle-class audience composition. Shows how this film reveals that the creation of narratives suitable for diverse audiences requires continuous readjustment of an adequate mode of address. (MM)

  11. Audience and the Use of Minority Languages on Twitter

    NARCIS (Netherlands)

    Nguyen, Dong-Phuong; Trieschnigg, Rudolf Berend; Cornips, Leonie

    On Twitter, many users tweet in more than one language. In this study, we examine the use of two Dutch minority languages. Users can engage with different audiences and by analyzing different types of tweets, we find that characteristics of the audience influence whether a minority language is used.

  12. Mediated co-construction of museums and audiences on Facebook

    DEFF Research Database (Denmark)

    Gronemann, Sigurd Trolle; Kristiansen, Erik; Drotner, Kirsten

    2015-01-01

    This article asks how we should research museum communication with audiences through social media. We argue that museums and audiences co-construct one another on social media, and we explore how particular modes of communication and discursive genres serve to generate mutual online positionings...

  13. World Wide Web Homepages: An Examination of Content and Audience.

    Science.gov (United States)

    Reynolds, Betty; And Others

    This paper shows how the content of a World Wide Web page is selected and how an examination of the intended audience influences content. Examples from the New Mexico Tech (NMT) Library homepage show what sources are selected and what level of detail is appropriate for the intended audience. Six fundamental functions of libraries and information…

  14. Museum Accessibility: Combining Audience Research and Staff Training

    Science.gov (United States)

    Levent, Nina; Reich, Christine

    2013-01-01

    This article discusses an audience-informed professional development model that combines audience research focus groups and staff training that includes interaction and direct feedback from visitors, in this case, visitors with low vision. There are two critical components to this model: one is that museums' programming decisions are informed by…

  15. Cui narro haec ? Augustine and his Manichaean audience: A re ...

    African Journals Online (AJOL)

    Augustine and his Manichaean audience: A re-reading of the first three books of the Confessions. ... The issue of intended audience in the first three books of Augustine's Confessions is investigated in light of the presence of terms and phrases that may have had special connotations for potential Manichaean readers.

  16. Audience noise in concert halls during musical performances

    DEFF Research Database (Denmark)

    Jeong, Cheol-Ho; Marie, Pierre; Brunskog, Jonas

    2012-01-01

    functions of the sound pressure levels were obtained in octave bands, which were fitted with three Gaussian distribution curves. The Gaussian distribution curve with the lowest mean value corresponds to a mixture of the technical background noise and audience generated noise, which is named the mixed...... background noise. Finally, the audience noise distribution is extracted by energy subtraction of the technical background noise levels measured in an empty condition from the mixed background noise levels. As a single index, L-90 of the audience noise distribution is named the audience noise level. Empirical...... prediction models were made using the four orchestra concert halls, revealing that the audience noise level is significantly correlated with the technical background noise level. It is therefore concluded that a relaxation of the current background noise recommendations for concert halls is not recommended...

  17. Audience noise in concert halls during musical performances

    DEFF Research Database (Denmark)

    Marie, Pierre; Jeong, Cheol-Ho; Brunskog, Jonas

    2012-01-01

    functions of the sound pressure levels were obtained in octave bands, which were fitted with three Gaussian distribution curves. The Gaussian distribution curve with the lowest mean value corresponds to a mixture of the technical background noise and audience generated noise, which is named the mixed...... background noise. Finally, the audience noise distribution is extracted by energy subtraction of the technical background noise levels measured in an empty condition from the mixed background noise levels. As a single index, L90 of the audience noise distribution is named the audience noise level. Empirical...... prediction models were made using the four orchestra concert halls, revealing that the audience noise level is significantly correlated with the technical background noise level. It is therefore concluded that a relaxation of the current background noise recommendations for concert halls is not recommended....

  18. Social Audience in Spain: Succesful strategies in national TV

    Directory of Open Access Journals (Sweden)

    Marta Saavedra Llamas

    2015-07-01

    Full Text Available This research presents the concept of social audience, as a new narrative space born in the convergence of the TV audience and the user’s conversations in Twitter, and examine strategies of TV programs in Spain with higher social audience. Understand what exactly the social audience is, how does it works or what kind of metrics are made for it, becomes more necessary than ever to deepen into the uses and opportunities facing both the television media and advertisers who choose to invest in a TV space.Through the study of successful cases already implemented is to establish formulas for success that achieve a more active participation of users, transfer from social to traditional audience and the profitable inclusion of brands in this full of possibilities new communication scenario.

  19. Extending IPY Data to a Wider Audience

    Science.gov (United States)

    Turrin, M.; Bell, R. E.; Pfirman, S. L.

    2010-12-01

    Perhaps the most significant IPY contribution to science education was the vast amount of data collected at the polar-regions on Earth systems and processes that was made immediately available to teachers and curriculum developers. Supplementing textbooks with the Internet as an education partner, allowed participating teachers to transform science education through: their use of current data as an integral component of their classroom teaching; their training of students to seek out data as evidence of Earth processes; and their instruction to students on how to validate sources and uses of data. Yet, for every teacher and student who has been part of this successful IPY outreach there are many more who have not been reached, don’t know how to include polar science into their coursework, or don’t comfortably work with data. Our experience with data education projects suggests that to reach the next round of students, teachers, educators and the wider adult population we need to translate this data so it is accessible through carefully constructed activities, simulations, and games. In addition we need to actively seek new partnership and outlet opportunities. The collected measurements tell us that our poles are warming on a human timescale. Using data to tell the story, the unambiguous signal of warming makes it accessible to a much broader audience. Our experience has shown that, for a novice population working with data, the educational effectiveness is significantly enhanced when the signal in the data is strong and the Earth processes are clear. Building upon IPY data and resources, focusing on the Earth’s changing climate, and working with partnerships developed over the last two years, Lamont has put together several new education and outreach collaborations. Our goal is to reach new audiences through: 1) Inventorying, Assessing and Planning - Through an NSF planning grant we are leveraging IPY connections and findings in a Polar Climate Education

  20. When Is Humiliation More Intense? The Role of Audience Laughter and Threats to the Self

    Directory of Open Access Journals (Sweden)

    Agneta H. Fischer

    2017-04-01

    Full Text Available In personal accounts, humiliation is often reported as a very intense, painful, negative emotion. We report two scenario studies in which we explored two factors that may contribute to the intense character of humiliation: (1 unwanted, negative public exposure, and (2 a threat to central aspects of one's identity. Study 1 (N = 115 assessed emotional reactions to a public insult when an audience responded with either laughter or not and when someone from the audience offered support after the insult or no support was offered. Results showed that the intensity of humiliation increased when people laughed after the insult. However, support offered after the insult had no effect on reported humiliation. Study 2 (N = 99 focused on threats to different self-related values and showed stronger reports of humiliation when central self-related values were threatened than when less central self-related values were threatened. Study 2 also replicated the audience-effect from Study 1, but only when central self-related values were threatened and not when less central self-related values were threatened. Limitations of these studies (e.g., the use of scenarios and potential avenues for future research, such as the (long-term consequences of humiliation and humiliation in the context of social media, are discussed.

  1. Benefits, challenges, and best practices for involving audiences in the development of interactive coastal risk communication tools: Professional communicators' experiences

    Science.gov (United States)

    Stephens, S. H.; DeLorme, D.

    2017-12-01

    To make scientific information useful and usable to audiences, communicators must understand audience needs, expectations, and future applications. This presentation synthesizes benefits, challenges, and best practices resulting from a qualitative social science interview study of nine professionals on their experiences developing interactive visualization tools for communicating about coastal environmental risks. Online interactive risk visualization tools, such as flooding maps, are used to provide scientific information about the impacts of coastal hazards. These tools have a wide range of audiences and purposes, including time-sensitive emergency communication, infrastructure and natural resource planning, and simply starting a community conversation about risks. Thus, the science, purposes, and audiences of these tools require a multifaceted communication strategy. In order to make these tools useable and accepted by their audiences, many professional development teams solicit target end-user input or incorporate formal user-centered design into the development process. This presentation will share results of seven interviews with developers of U.S. interactive coastal risk communication tools, ranging from state-level to international in scope. Specific techniques and procedures for audience input that were used in these projects will be discussed, including ad-hoc conversations with users, iterative usability testing with project stakeholder groups, and other participatory mechanisms. The presentation will then focus on benefits, challenges, and recommendations for best practice that the interviewees disclosed about including audiences in their development projects. Presentation attendees will gain an understanding of different procedures and techniques that professionals employ to involve end-users in risk tool development projects, as well as important considerations and recommendations for effectively involving audiences in science communication design.

  2. Engaging Latino audiences in informal science education

    Science.gov (United States)

    Bonfield, Susan B.

    Environment for the Americas (EFTA), a non-profit organization, developed a four-year research project to establish a baseline for Latino participation and to identify practical tools that would enable educators to overcome barriers to Latino participation in informal science education (ISE). Its national scope and broad suite of governmental and non-governmental, Latino and non-Latino partners ensured that surveys and interviews conducted in Latino communities reflected the cosmopolitan nature of the factors that influence participation in ISE programs. Information about economic and education levels, country of origin, language, length of residence in the US, and perceptions of natural areas combined with existing demographic information at six study sites and one control site provided a broader understanding of Latino communities. The project team's ability to work effectively in these communities was strengthened by the involvement of native, Spanish-speaking Latino interns in the National Park Service's Park Flight Migratory Bird Program. The project also went beyond data gathering by identifying key measures to improve participation in ISE and implementing these measures at established informal science education programs, such as International Migratory Bird Day, to determine effectiveness. The goals of Engaging Latino Audiences in Informal Science Education (ISE) were to 1) identify and reduce the barriers to Latino participation in informal science education; 2) provide effective tools to assist educators in connecting Latino families with science education, and 3) broadly disseminate these tools to agencies and organizations challenged to engage this audience in informal science education (ISE). The results answer questions and provide solutions to a challenge experienced by parks, refuges, nature centers, and other informal science education sites across the US. Key findings from this research documented low participation rates in ISE by Latinos, and that

  3. Tools for Understanding Identity

    Energy Technology Data Exchange (ETDEWEB)

    Creese, Sadie; Gibson-Robinson, Thomas; Goldsmith, Michael; Hodges, Duncan; Kim, Dee DH; Love, Oriana J.; Nurse, Jason R.; Pike, William A.; Scholtz, Jean

    2013-12-28

    Identity attribution and enrichment is critical to many aspects of law-enforcement and intelligence gathering; this identity typically spans a number of domains in the natural-world such as biographic information (factual information – e.g. names, addresses), biometric information (e.g. fingerprints) and psychological information. In addition to these natural-world projections of identity, identity elements are projected in the cyber-world. Conversely, undesirable elements may use similar techniques to target individuals for spear-phishing attacks (or worse), and potential targets or their organizations may want to determine how to minimize the attack surface exposed. Our research has been exploring the construction of a mathematical model for identity that supports such holistic identities. The model captures the ways in which an identity is constructed through a combination of data elements (e.g. a username on a forum, an address, a telephone number). Some of these elements may allow new characteristics to be inferred, hence enriching the holistic view of the identity. An example use-case would be the inference of real names from usernames, the ‘path’ created by inferring new elements of identity is highlighted in the ‘critical information’ panel. Individual attribution exercises can be understood as paths through a number of elements. Intuitively the entire realizable ‘capability’ can be modeled as a directed graph, where the elements are nodes and the inferences are represented by links connecting one or more antecedents with a conclusion. The model can be operationalized with two levels of tool support described in this paper, the first is a working prototype, the second is expected to reach prototype by July 2013: Understanding the Model The tool allows a user to easily determine, given a particular set of inferences and attributes, which elements or inferences are of most value to an investigator (or an attacker). The tool is also able to take

  4. Popular Public Discourse at Speakers' Corner: Negotiating Cultural Identities in Interaction

    DEFF Research Database (Denmark)

    McIlvenny, Paul

    1996-01-01

    In this paper I examine how cultural identities are actively negotiated in popular debate at a multicultural public setting in London. Speakers at Speakers' Corner manage the local construction of group affiliation, audience response and argument in and through talk, within the context of ethnic...... in which participant 'citizens' in the public sphere can actively struggle over cultural representation and identities. Using transcribed examples of video data recorded at Speakers' Corner my paper will examine how cultural identity is invoked in the management of active participation. Audiences...... and their affiliations are regulated and made accountable through the routines of membership categorisation and the policing of cultural identities and their imaginary borders....

  5. Collective identity formation in hybrid organizations.

    OpenAIRE

    Boulongne , Romain; Boxenbaum , Eva

    2015-01-01

    International audience; The present article examines the process of collective identity formation in the context of hybrid organizing. Empirically, we investigate hybrid organizing in a collaborative structure at the interface of two heterogeneous organizations in the domain of new renewable energies. We draw on the literature on knowledge sharing across organizational boundaries, particularly the notions of transfer, translation and transformation, to examine in real time how knowledge shari...

  6. Watching the dead speak: the role of the audience, imagination, and belief in late modern spiritualism

    Directory of Open Access Journals (Sweden)

    Sarah Goldingay

    2009-01-01

    Full Text Available The performances of everyday experience take place in a variety of other locations, domestic and corporate, urban and rural. Moreover, the role of the audience, and the individuals within it, is not constant across all performances, nor is it fixed within discrete performances: it has an inherent potential for fluidity. This article considers the author's experience of this fluidity as a member of a late-modern audience during two performances of psychic mediumship. It describes them, drawing on narration provided by the author's field notes, and analyses them through theoretical discourses, provided by the discipline of performance studies. It goes on to consider how post-modern, or for the purpose of this paper, late-modern audiences, are connected to their modern antecedents. The term ‘late-modern’ is used as opposed to ‘post-modern’, because the paper sets out to explore contemporary society’s ongoing continuity with its past, rather than its disjuncture. A late-modern focus suggests a society that is a development of what has gone before rather than a reaction against it—as one aspect of post-modern theory might propose. And, with this connection in mind, the paper explores a preoccupation attributed to modern society, an emergent sense of self-identity and self-consciousness that was synchronic with the ‘golden age’ of spiritualism (1880–1914. It considers this modern self-awareness in relationship to an examination of the role of the late-modern audience at contemporary demonstrations of psychic mediumship. It focuses on how the performance conditions of these events stimulate the audience’s imagination and beliefs and consequently affect their sense of self.

  7. Identity Activities

    Science.gov (United States)

    2016-08-03

    in reaction to their environment. They reflect an individual’s internal or external, conscious or subconscious , overt or covert, voluntary or...identity activities under a range of legal authorities, policy constraints, transnational threats, regional concerns and biases , and most likely...Biography. A baseline and descriptive analytic product that supports the development of the behavioral influences analysis ( BIA ) individual behavioral

  8. [Identity theft

    CERN Multimedia

    Wolinksy, H

    2003-01-01

    "A new survey by the Federal Trade Commission indicates that over the last five years one in four American households has been hit by identity theft, which can result in thieves tapping their victims' credit cards or bank accounts" (1 page).

  9. Designer's Identity

    DEFF Research Database (Denmark)

    Kunrath, Kamila; Cash, Philip; Li-Ying, Jason

    2016-01-01

    A designer’s professional identity (DPI) develops through both education and professional experience, building on core personality traits and innate skills. In this paper a systematic literature review and a secondary narrative review were developed in order to map personal attributes and design...

  10. Challenging Identities

    DEFF Research Database (Denmark)

    depends on the conceptual or ideological constellation in which it takes part. This volume on one hand demonstrates the role of notions of identity in a variety of European contexts, and on the other hand highlights how there may be reasons to challenge the use of the term and corresponding social...

  11. Graphic Novels: A New Stress Mitigation Tool for Military Training: Developing Content for Hard-to-Reach Audiences.

    Science.gov (United States)

    Hourani, Laurel; Lambert, Shari; Peeler, Russ; Lane, Becky; Borst, Carrie

    2017-05-01

    This article describes the development of two graphic novels as a new approach to mental health communication and coping strategies for the Navy and Marine Corps. The novels are intended to capture the attention of the younger target audience and provide vital teaching messages to better prepare personnel for deployment to combat zones. The novels were developed based on embedding the principles of combat and operational stress control (COSC) into realistic and relatable characters, stories, and images. Approaches used for development included (a) basing storylines on real-life service members and the situations they face in combat and their personal lives; (b) partnering with COSC experts to embed teaching points; (c) ensuring technical accuracy through research and target audience reviews of the storyboard and artwork; (d) developing characters that are representative of the target audience, with varied jobs, ages, backgrounds, and professional concerns; and (e) designing artwork in a manner sensitive to training objectives and the psychological effects on readers. Because technical accuracy, realism, and sensitivity were noted as essential components of an effective graphic novel tool, focus-group research and review of author drafts by the target audience and technical experts are strongly recommended.

  12. Audience as analyst: Dennis Potter's The Singing Detective.

    Science.gov (United States)

    Jeffrey, W

    1997-06-01

    Author Dennis Potter has written an exceptional psychoanalytically informed television series in The Singing Detective. Potter succeeds by echewing the usual portrayal of psychoanalysis in cinema and television as a therapy which the viewer observes but instead creates, by means of the content and structure of the series, a production that forces the audience into a role of analyst. The story of the current life and the childhood of the protagonist, Philip Marlow, has depth and context which allows the audience to examine the personality of Marlow, including character pathology and traits, sexuality, fantasy, dreams, and delusions from several metapsychological viewpoints. Potter allows the audience to use the dynamic, genetic, topographic, and, most unusual in drama, structural viewpoints. The audience can experience aspects of an analyst's experience, including the process of formulating and evaluating over time analytic hypotheses and coping with emotional reactions to the material which at times has transferencelike qualities.

  13. Watching Dallas again 1: Doing retro audience research

    Directory of Open Access Journals (Sweden)

    Amanda Gilroy

    2015-06-01

    Full Text Available This essay and the audience reception projects it introduces alleviate the desperation of seeking the television audience by recourse to Ien Ang's influential book, Watching Dallas ([1982] 1985. Within the context of a unit on audience research in a master's-level course on media, two groups of students explored the possibilities of remixing Ang in the present digital media landscape via informants' comments on the first season of the new series of Dallas (2012–14. Discourses of nostalgia circulate within and around the text, as well as the project itself. Retro audience research generates not only data about the affective memories and critical reflections of informants but also insights into research methods and the production of new nostalgic subjects.

  14. [Analysis of foods advertised to childhood audience on chilean television].

    Science.gov (United States)

    González-Hidalgo, Catalina

    2017-01-01

    To examine food advertising aimed at childhood's audience broadcast on Chilean television. Cross-sectional study. Food advertising broadcast by 4 open signal TV channels was recorded for 12 hours daily on twelve days randomly selected. Notices were classified according to food groups and level of processing. The frequency of food advertisement aimed to childhood audience was compared with those for adults. Nutrient profile of foods advertised was described. In 144 hours of recording appeared 530 food advertisement; 53.2% were aimed to childhood audience. The most advertised foods were sugary dairy (28.4%), sweetened beverages (25.5%), and sweetened cereals (17.7%). Of the foods advertised to childhood audience, 75% exceeds the criterion for free sugars. Chilean television advertises ultra-processed foods that exceed the limits of free sugars.

  15. Audience Perception of the Portrayal of Women in Television ...

    African Journals Online (AJOL)

    Audience Perception of the Portrayal of Women in Television Advertising. ... AFRREV LALIGENS: An International Journal of Language, Literature and Gender ... The survey research design was adopted, employing the questionnaire as an ...

  16. Using narratives and storytelling to communicate science with nonexpert audiences.

    Science.gov (United States)

    Dahlstrom, Michael F

    2014-09-16

    Although storytelling often has negative connotations within science, narrative formats of communication should not be disregarded when communicating science to nonexpert audiences. Narratives offer increased comprehension, interest, and engagement. Nonexperts get most of their science information from mass media content, which is itself already biased toward narrative formats. Narratives are also intrinsically persuasive, which offers science communicators tactics for persuading otherwise resistant audiences, although such use also raises ethical considerations. Future intersections of narrative research with ongoing discussions in science communication are introduced.

  17. Troubling complicity: audience ethnography, male porn viewers and feminist critique

    OpenAIRE

    Vörös , Florian

    2015-01-01

    International audience; This article offers a self-reflexive account of an audience reception study conducted in Paris, France, examining gay, bisexual and heterosexual cisgender men's everyday (and everynight) uses of pornography. The study explores the gender dynamics at work in practices such as surfing, watching, reimagining and discussing pornography, based on in-depth interviews with 34 viewers, combined with the replication of their online sexual meanderings; this positions me as a vie...

  18. Identity transformation

    DEFF Research Database (Denmark)

    Neergaard, Helle; Robinson, Sarah; Jones, Sally

    , as well as the resources they have when they come to the classroom. It also incorporates perspectives from (ii) transformational learning and explores the concept of (iii) nudging from a pedagogical viewpoint, proposing it as an important tool in entrepreneurship education. The study incorporates......This paper develops the concept of ‘pedagogical nudging’ and examines four interventions in an entrepreneurship classroom and the potential it has for student identity transformation. Pedagogical nudging is positioned as a tool, which in the hands of a reflective, professional......) assists students in straddling the divide between identities, the emotions and tensions this elicits, and (iv) transform student understanding. We extend nudging theory into a new territory. Pedagogical nudging techniques may be able to unlock doors and bring our students beyond the unacknowledged...

  19. Students Prefer Audience Response System for Lecture Evaluation

    Directory of Open Access Journals (Sweden)

    Joseph W Turban

    2011-12-01

    Full Text Available Objectives: Student evaluation of courses is an important component of overall course evaluation. The extent of student participation in the evaluation may be related to the ease of the evaluation process. The standard evaluation format is a paper form. This study examines medical students preference of utilizing Audience Response System compared to a paper method. Methods: Following several medical school lectures, students were queried if they preferred Audience Response System versus a paper method, and if they would prefer using Audience Response System more for future course evaluations. Results: 391 students were queried. Overall response rate was 94%. Using a five point Likert scale, 299 out of 361 (82% responded they agreed, or strongly agreed with the statement “We should use ARS more. . .” When asked which format they preferred to use for evaluation, 299/367 (81% responded Audience Response System, 31 (8% preferred paper, and 37 (10% were not sure, or had no opinion (chi squared = 378.936, df2, p<0.0001. Conclusion: The medical students surveyed showed a strong preference for utilizing Audience Response System as a course evaluation modality, and desired its continued use in medical school. Audience Response System should be pursued as a lecture evaluation modality, and its use in medical school education should be encouraged.

  20. Passive Audience or Who Select Beyond Media? A Comparative Study in Communication Texts & Theories

    OpenAIRE

    Mahdi Mohsenian Rad; Amir Abdolreza Sepanji

    2011-01-01

    The present article is to study the characteristics and general nature of audience and is described it as "Audience phantasm" in developing countries. It firstly notes that there will be consequences such as audience distancing themselves from local and official media if policy makers and media officials' imaginations of audiences become far from related bare facts have happened in the era of global media and the nature of audiences. Knowing and analyzing the image of audiences presented in n...

  1. The performance of identity in Chinese popular music

    NARCIS (Netherlands)

    Groenewegen, Jeroen

    2011-01-01

    Popular music in Chinese languages both reflects and influences how its audiences perceive themselves and their position in the world around them. This book analyses the role of popular music in identity formation through detailed comparisons of the pop star Faye Wong, the rock band Second Hand Rose

  2. Identity as constraint and resource in interest group evolution

    DEFF Research Database (Denmark)

    Halpin, Darren; Daugbjerg, Carsten

    2015-01-01

    , and the capability of challengers to demonstrate to key audiences that the ‘radical’ change is in some way consistent with the founding identity of the group. We demonstrate the application of this approach by examining a case of radical change—a shift in overall form—in a well-known UK interest group, the Soil...

  3. Global Brand Identity as a Network of Localized Meanings

    NARCIS (Netherlands)

    Gunawan, Elizabeth; van den Hoven, P.J.|info:eu-repo/dai/nl/070378096

    2017-01-01

    In this article, we develop a semiotic model to analyze advertisement localization. This model focuses on the mental representations that local audiences build of a “global” brand identity. We demonstrate how this model fills up gaps left by a popular marketing model for global advertising. We argue

  4. An Audience-Centric Approach for Museums Sustainability

    Directory of Open Access Journals (Sweden)

    Laura Di Pietro

    2014-08-01

    Full Text Available The main purpose of this study is to propose a visitor centric perspective that can support museums towards sustainability. The main premise of this study is due to a concept of economic and social sustainability of museums, defined as the possession of sufficient resources to maintain the existence of an organization, and achieve their goals in the future, ensuring a certain flow of visitors. A great number of museums are characterized by a low number of visits; therefore, in order to become sustainable, museums should pay attention to audience and its internal diversity. In this way, a cultural site can plan tailored strategies to increase the number of visits and re-visits and to achieve community support. For this reason it is necessary to understand the cultural needs of visitors, acquiring appropriate monitoring tools, such as qualitative and quantitative ones. Generally, quantitative analyses are more reliable and complete, even if they require a considerable number of observations for the reliability of the results. Moreover, qualitative analysis provides more in depth information, even if their data do not allow us to make generalizations. The qualitative and quantitative methods for the detection of satisfaction are usually used separately, but their integration may bring significant added value in terms of the wealth of information. This study follows the analysis of the potential of the integration of qualitative and quantitative analysis techniques customized with respect to different types of targets. The results of the experimentation performed on ethnographic museums shows a consistency of the results obtained by the two different tools that increase the capacity information of survey instruments.

  5. Mediating Identity

    DEFF Research Database (Denmark)

    Kjærgaard, Annemette Leonhardt; Morsing, Mette; Ravasi, Davide

    2011-01-01

    This paper reports a longitudinal field study on the effects of positive media coverage on the reconstruction of organizational identity. The study highlights how intense positive coverage – to the point of turning an organization into a ‘celebrity’– influences both the way members understand...... their organization (sensemaking effect) and the gratification they derive from its positive representation (self-enhancement effect). Our findings suggest that positive media representations foster members' alignment around an emergent new understanding of what their organization is. Over time, however, celebrity...

  6. Unravelling identities

    OpenAIRE

    2007-01-01

    Abstract The decision to go to war by the government of the day is assumed to be a decision taken on behalf of all citizens of the nation, conceived as a collective united by a harmony of interests. Yet in the case of the Iraq War, there is clearly no unified voice of support from the British people. There is division between the state and its citizens, and the latter also reflect the multilayered identities of an increasingly multicultural society. How do individuals displaying mu...

  7. Identifying Effective Strategies for Climate Change Education: The Coastal Areas Climate Change Education (CACCE) Partnership Audiences and Activities

    Science.gov (United States)

    Ryan, J. G.; Feldman, A.; Muller-Karger, F. E.; Gilbes, F.; Stone, D.; Plank, L.; Reynolds, C. J.

    2011-12-01

    Many past educational initiatives focused on global climate change have foundered on public skepticism and disbelief. Some key reasons for these past failures can be drawn directly from recognized best practices in STEM education - specifically, the necessity to help learners connect new knowledge with their own experiences and perspectives, and the need to create linkages with issues or concerns that are both important for and relevant to the audiences to be educated. The Coastal Areas Climate Change Education (CACCE) partnership has sought to follow these tenets as guiding principles in identifying critical audiences and developing new strategies for educating the public living in the low-lying coastal areas of Florida and the Caribbean on the realities, risks, and adaptation and mitigation strategies for dealing with the regional impacts of global climate change. CACCE is currently focused on three key learner audiences: a) The formal education spectrum, targeting K-12 curricula through middle school marine science courses, and student and educator audiences through coursework and participatory research strategies engaging participants in a range of climate-related investigations. b) Informal science educators and outlets, in particular aquaria and nature centers, as an avenue toward K-12 teacher professional development as well as for public education. c) Regional planning, regulatory and business professionals focused on the built environment along the coasts, many of whom require continuing education to maintain licensing and/or other professional certifications. Our current activities are focused on bringing together an effective set of educational, public- and private-sector partners to target the varied needs of these audiences in Florida and the U.S. Caribbean, and tailoring an educational plan aimed at these stakeholder audiences that starts with the regionally and topically relevant impacts of climate change, and strategies for effective adaptation and

  8. Audience reactions and receptivity to HIV prevention message concepts for people living with HIV.

    Science.gov (United States)

    Uhrig, Jennifer D; Bann, Carla M; Wasserman, Jill; Guenther-Grey, Carolyn; Eroğlu, Doğan

    2010-04-01

    This study measured audience reactions and receptivity to five draft HIV prevention messages developed for people living with HIV (PLWH) to inform future HIV message choice and audience targeting decisions. Our premise was that message concepts that receive wide audience appeal constitute a strong starting point for designing future HIV prevention messages, program activities, and health communication and marketing campaigns for PLWH. The majority of participants indicated agreement with evaluative statements that expressed favorable attitudes toward all five of the message concepts we evaluated. Participants gave the lowest approval to the message promoting sero-sorting. Sociodemographic characteristics played less of a role in predicting differences in message perceptions than attitudes, beliefs and sexual behavior. The general appeal for these messages is encouraging given that messages were expressed in plain text without the support of other creative elements that are commonly used in message execution. These results confirm the utility of systematic efforts to generate and screen message concepts prior to large-scale testing.

  9. Target-Rich Environment

    Science.gov (United States)

    Perna, Mark C.

    2005-01-01

    Target marketing is defining school enrollment goals and then developing a strategic plan to accomplish those goals through the use of specific communication vehicles and community focus. It is critical to reach the right audience, with the right message, at the right time, for the right cost. In this brief article, the author describes several…

  10. Audience reaction movie trailers and the Paranormal Activity franchise

    Directory of Open Access Journals (Sweden)

    Alexander Swanson

    2015-03-01

    Full Text Available This article addresses the concept and growing practice of audience reaction movie trailers, specifically for films in the horror genre. Popularized by the Paranormal Activity series of films, these trailers primarily utilize green night-vision video footage of a movie theater audience reacting to the film being advertised, yet also consist of webcam recordings of screaming fans, documentary-style B-roll footage of audiences filing into preview screenings with high levels of anticipation, and close-up shots of spectator facial expressions, accompanied by no footage whatsoever from the film being advertised. In analyzing these audience-centric promotional paratexts, my aim is to reveal them as attempting to sell and legitimize the experiential, communal, and social qualities of the theatrical movie viewing experience while at the same time calling for increased fan investment in both physical and online spaces. Through the analysis of audience reaction trailers, this article hopes to both join and engender conversations about horror fan participation, the nature of anticipatory texts as manipulative, and the current state of horror gimmickry in the form of the promotional paratext.

  11. Mental health message appeals and audience engagement: Evidence from Australia.

    Science.gov (United States)

    Yap, Jo En; Zubcevic-Basic, Nives; Johnson, Lester W; Lodewyckx, Michaela A

    2017-09-07

    Social media platforms are increasingly used to disseminate social marketing messages about mental health and wellbeing. This study presents a range of message appeals used in social media enabled mental health promotion and stigma reduction messages. Furthermore, it examines the relationship between the type of message appeals and audience engagement. A content analysis of 65 organisation-generated YouTube videos about depression and anxiety and stigma reduction was conducted. The most utilised message appeal was Sorrow, followed by Affiliation, Ease/Convenience, Hope, Humour, Guilt/Shame, Heroic/Successful, and Fear. Multiple regression analysis was used to examine the relationship between the type of message appeals and audience engagement in terms of the number of likes, comments, and shares. The analysis revealed that Sorrow is the most useful message appeal for generating audience comments. However, Sorrow is negatively associated with the number of likes and shares. The results suggest that mental health promotion messages may engage a larger audience through Affiliation and Hope as they have a positive impact on the number of shares. This could, in effect, turn audiences into vocal advocates for mental health promotion and stigma reduction messages. © The Author 2017. Published by Oxford University Press. All rights reserved. For Permissions, please email: journals.permissions@oup.com.

  12. Audience segmentation to promote lifestyle for cancer prevention in the Korean community.

    Science.gov (United States)

    Jo, Heui-Sug; Jung, Su-Mi

    2011-01-01

    This study was designed to segment the audience group of '10 lifestyle for cancer prevention' based on demographic characteristics and the level of knowledge about each guideline for cancer prevention among the community in South Korea. Participants were chosen through stratified random sampling according to the age and gender distribution of Gangwon province in South Korea. A telephone survey was conducted from 6 to 15 calls among 2,025 persons on October 2008. A total of 1,687 persons completed the survey (response rate: 83.3%). Survey items were composed of socio-demographic characteristics such as age, gender, income, education, and residence area and the knowledge level of '10 guidelines for cancer prevention', developed by 'Korean Ministry of Health and Welfare' and covering smoking cessation, appropriate drinking, condom use, and regular physical activity and so on. We selected the priority needed to promote awareness and segmented the audience group based on the demographic characteristics, homogeneous with respect to the knowledge level using Answer Tree 3.0 with CHAID as a data mining algorithm. The results of analysis showed that each guideline of ' 10 lifestyle for cancer prevention' had its own segmented subgroup characterized by each demographic. Especially, residence area, city or county, and ages were the first split on the perceived level of knowledge and these findings suggested that segmentation of audiences for targeting is needed to deliver more effective education of patients and community people. In developing the strategy for effective education, the method of social marketing using the decision tree analysis could be a useful and appropriate tool. The study findings demonstrate the potential value of using more sophisticated strategies of designing and providing health information based on audience segmentation.

  13. Effects of Exposure to Advertisements on Audience Impressions

    Science.gov (United States)

    Hasegawa, Hiroshi; Sato, Mie; Kasuga, Masao; Nagao, Yoshihide; Shono, Toru; Norose, Yuka; Oku, Ritsuya; Nogami, Akira; Miyazawa, Yoshitaka

    This study investigated effects of listening and/or watching commercial-messages (CMs) on audience impressions. We carried out experiments of TV advertisements presentation in conditions of audio only, video only, and audio-video. As results, we confirmed the following two effects: image-multiple effect, that is, the audience brings to mind various images that are not directly expressed in the content, and marking-up effect, that is, the audience concentrates on some images that are directly expressed in the content. The image-multiple effect, in particular, strongly appeared under the audio only condition. Next, we investigated changes in the following seven subjective responses; usage image, experience, familiarity, exclusiveness, feeling at home, affection, and willingness to buy, after exposure to advertisements under conditions of audio only and audio-video. As a result, noting that the image-multiple effect became stronger as the evaluation scores of the responses increased.

  14. EMOTIONAL CONTAGION AND MOOD IN CROWD SERVING AS AUDIENCE

    Directory of Open Access Journals (Sweden)

    Beno Arnejcic

    2015-06-01

    Full Text Available The global world is gradually becoming a world of separated crowds despite the artificial wire and wireless connection through television and the Internet. Crowds remain a prevailing subject of research in different social studies, and the research of changes in the psychological structure of crowds and their characteristics is still of primary interest. The main focus of the research is on the interpretation of the results of the research paper about a special separated crowd called audience. It was observed how students, constituting the crowd, perceive a crowd on video. The observation was focused on the research of emotional contagion and mood in the crowd serving as audience. While watching a mass event on a big screen, the crowd serving as audience emotionally converges with someone else, in our case with public speakers.

  15. Visual Peoplemeter: A Vision-based Television Audience Measurement System

    Directory of Open Access Journals (Sweden)

    SKELIN, A. K.

    2014-11-01

    Full Text Available Visual peoplemeter is a vision-based measurement system that objectively evaluates the attentive behavior for TV audience rating, thus offering solution to some of drawbacks of current manual logging peoplemeters. In this paper, some limitations of current audience measurement system are reviewed and a novel vision-based system aiming at passive metering of viewers is prototyped. The system uses camera mounted on a television as a sensing modality and applies advanced computer vision algorithms to detect and track a person, and to recognize attentional states. Feasibility of the system is evaluated on a secondary dataset. The results show that the proposed system can analyze viewer's attentive behavior, therefore enabling passive estimates of relevant audience measurement categories.

  16. Historic Cosmology Identity and Exploration

    Science.gov (United States)

    Nebergall, K.

    The role of the soul and spirit in the composition of human endeavour generally takes the form of motivational poster catch phrases or third-hand quotes. If the spirit equals the life of a creature, and one of the signs of life is locomotion, are humans not obliged by something even deeper than our humanity to explore the universe? This paper examines the roots and perspectives of our worldviews on identity, exploration, and the limitations and capacities of humanity. It will equip the reader to discuss the nature of exploration with audiences across a wide range of worldviews. Current cultures, regardless of religion or politics, are looped into a series of nihilistic patterns that must be broken by rediscovering our nature as living beings, and our obligations as human beings.

  17. Audience responses to television news coverage of medical advances: The mediating role of audience emotions and identification.

    Science.gov (United States)

    Hong, Hyehyun

    2015-08-01

    Exemplifying a real person in news stories has become a popular journalistic technique to describe an event or issue. With the frequent appearance of medical news reports in local television in recent years, this news presentation style is widely believed to help audiences better engage in and understand complex medical information and to influence their perceptions and judgments. In terms of television news coverage of medical advances, this study investigates how audiences respond to embedded human examples (mainly patients who experience benefits from the advances) and to overall news stories, and how such responses are related to their perception of portrayed medical advances. The experimental results indicate that news stories with a human example were more likely to intensify the audience's positive emotions than those without, which in turn influenced favorable perceptions of the described medical advance. In addition, the extent to which the audience identified with a human example (in particular, sympathy) mediated the relationship between the audience's involvement in the news story and its perception of the portrayed medical advance. © The Author(s) 2014.

  18. Federated Identity Management

    OpenAIRE

    Chadwick, David W.

    2009-01-01

    Abstract. This paper addresses the topic of federated identity management. It discusses in detail the following topics: what is digital identity, what is identity management, what is federated identity management, Kim Camerons 7 Laws of Identity, how can we protect the users privacy in a federated environment, levels of assurance, some past and present federated identity management systems, and some current research in FIM.

  19. Effects of Interactivity between Audience and Urban Advertisement

    Directory of Open Access Journals (Sweden)

    Mitra Manavirad

    2017-10-01

    Full Text Available Nowadays, advertisement plays an important and impressive role in our lives and we are witnessing different works in this field. The emergence of new technologies in this field has led to the arrival of a new style of advertising with different interactivity and administrative functions. Interactive advertising is considered as one of the most up to date urban advertising. With regard to the arrival of this new style of advertising and using them in different countries, this research investigates the effectiveness of an advertisement’s interaction with the audiences in urban advertising through a descriptive/analytical approach as well as field study with regard to the type of advertising usage including commercial, promotional, educational, social etc. It is assumed that an interactive advertising confronts the audience with many challenges and makes him from a static and watching audience to an actor and explorer audience. In such advertisements, the audience enters a path with interactivity where the advertisement guides him and audience responses positively to this action; after a simple activity and in some cases, he interacts and communicates with the advertisement just by passing by it. In interactivity advertisements in urban spaces, the artist pays much attention to audience participation for challenges or performing specific activity that will lead to a result. The use of interactive advertising in various forms such as billboards, stands, and advertisements at bus stops and so on has increased in recent years, developed countries, and countries that are more familiar to technologies. These works are considered a new step in the field of urban advertising. This research selects samples of using such creative advertisements, especially in commercial areas in different countries as well as Iran. It considers the producing method, ideation, and effectiveness of each in a specific period as well as their installation and commissioning

  20. Using narratives and storytelling to communicate science with nonexpert audiences

    Science.gov (United States)

    Dahlstrom, Michael F.

    2014-01-01

    Although storytelling often has negative connotations within science, narrative formats of communication should not be disregarded when communicating science to nonexpert audiences. Narratives offer increased comprehension, interest, and engagement. Nonexperts get most of their science information from mass media content, which is itself already biased toward narrative formats. Narratives are also intrinsically persuasive, which offers science communicators tactics for persuading otherwise resistant audiences, although such use also raises ethical considerations. Future intersections of narrative research with ongoing discussions in science communication are introduced. PMID:25225368

  1. Identical and shifted identical bands

    International Nuclear Information System (INIS)

    Dodder, R.S; Jones, E.F.; Hamilton, J.H.

    1997-01-01

    Spontaneous fission of 252 Cm was studied with 72 large Compton suppressed Ge detectors in Gamma sphere. New isotopes 160 Sm and 162 Gd were identified. Through X-ray-γ and γ-γ-γ) coincidence measurements, level energies were established to spins 14 + to 20 + in 152 , 154 156 60 Nd 92 94 96 , 156 , 158 , 160 62 Sm 94 , 96 , 98 , and 160 , 162 64 Gd 96 , 98 . These nuclei exhibit a remarkable variety of identical bands and bands where the energies and moments of inertia are shifted by the same constant amount for every spin state from 2 + to 12 + for various combinations of nuclei differing by 2n, 4n, 2p, 4p, and α

  2. The Influence of Cultural Competence on the Interpretations of Territorial Identities in European Capitals of Culture

    Directory of Open Access Journals (Sweden)

    Lähdesmäki Tuuli

    2014-06-01

    Full Text Available The EU’s cultural initiative ‘the European Capital of Culture’ (ECOC includes high identity political aims. It requires the designated cities to introduce and foster local, regional, and European cultural identities. In addition, the cities have used the designation as an opportunity to promote national cultural identity. Audiences of the ECOC events recognize and interpret different kinds of representations of territorial cultural identities from what the cities have to offer in culture. However, the contents of these interpretations vary drastically in the ECOCs. The article discusses whether the competence of interpreting the representations of territorial cultural identities is related to some social determinants of the audiences. Based on a questionnaire study conducted in recent ECOCs-Pécs (Hungary, Tallinn (Estonia, and Turku (Finland-the study indicates that, for example, education, source of livelihood, and active cultural participation impact the interpretations of the representations of territorial cultural identities.

  3. Vocal caricatures reveal signatures of speaker identity

    Science.gov (United States)

    López, Sabrina; Riera, Pablo; Assaneo, María Florencia; Eguía, Manuel; Sigman, Mariano; Trevisan, Marcos A.

    2013-12-01

    What are the features that impersonators select to elicit a speaker's identity? We built a voice database of public figures (targets) and imitations produced by professional impersonators. They produced one imitation based on their memory of the target (caricature) and another one after listening to the target audio (replica). A set of naive participants then judged identity and similarity of pairs of voices. Identity was better evoked by the caricatures and replicas were perceived to be closer to the targets in terms of voice similarity. We used this data to map relevant acoustic dimensions for each task. Our results indicate that speaker identity is mainly associated with vocal tract features, while perception of voice similarity is related to vocal folds parameters. We therefore show the way in which acoustic caricatures emphasize identity features at the cost of loosing similarity, which allows drawing an analogy with caricatures in the visual space.

  4. Introduction : The Places and Spaces of News Audiences

    NARCIS (Netherlands)

    Peters, Chris

    2014-01-01

    This special issue on the places and spaces of news audiences presents an initial attempt to do this; to see how the everyday digital geographies of contemporary media, communication, and information flows intersect with the everywhere “lived” geographies of individuals, and how this impacts

  5. Consider Clicking In: Using Audience Response Systems to Spark Discussion

    Science.gov (United States)

    Barbour, Joshua B.

    2013-01-01

    Audience response systems, also known as clickers, hold much promise for use in the communication classroom. Yet potential benefits notwithstanding, implementing new technology in the classroom also offers challenges for faculty who must master it themselves while managing students' learning. Successful clicker implementation, like the…

  6. Audience Research in American Broadcasting: The Early Years.

    Science.gov (United States)

    Hurwitz, Donald

    The basic arrangements and practices of American broadcast audience research and measurement were established during the first decade (1920-29) of the field's existence, and were motivated by commercial and competing institutional concerns within the broader context of evolving forms of imagination and expression. A review of the evidence found in…

  7. Audience Perception of Nollywood Films | Agba | Lwati: A Journal of ...

    African Journals Online (AJOL)

    The stimulus providing the drive into the writing of the article titled: audience perception of Nollywood Films in Nigeria arises as a result of the severe perceptual criticism about Nollywood Films even to the point of suggesting that the product of the industry should be of no use. Thus, this article is written after an empirical ...

  8. Tangible air: An interactive installation for visualising audience engagement

    NARCIS (Netherlands)

    T. Röggla (Tom); C. Wang (Chen); L. Pérez Romero (Lilia); A.J. Jansen (Jack); P.S. Cesar Garcia (Pablo Santiago)

    2017-01-01

    textabstractThis article presents an end-to-end system for capturing physiological sensor data and visualising it on a real-time graphic dashboard and as part of an art installation. More specifically, it describes an event where the level of engagement of the audience was measured by means of

  9. Tangible air : An Interactive Installation for Visualising Audience Engagement

    NARCIS (Netherlands)

    Röggla, Thomas; Wang, Chen; Perez Romero, Lilia; Jansen, Jack; Cesar Garcia, P.S.

    2017-01-01

    This article presents an end-to-end system for capturing physiological sensor data and visualising it on a real-time graphic dashboard and as part of an art installation. More specifically, it describes an event where the level of engagement of the audience was measured by means of Galvanic Skin

  10. Allies and Competitors as Enscripted Audiences in Scientific Writing.

    Science.gov (United States)

    Perry, Susan

    A set of much examined scientific papers which specifically portray a controversial topic and also manifest ally-peer and competitor-peer enscripted audiences are those written by James Watson and Francis Crick concerning their discovery of the structure of deoxyribose nucleic acid (DNA). The theoretical perspective of an ally-peer and…

  11. Qualitative Audience Research: Toward an Integrative Approach to Reception.

    Science.gov (United States)

    Jensen, Klaus Bruhn

    1987-01-01

    Analyzes research about the mass communication audience and describes a theoretical and methodological framework for further empirical studies. Discusses the (1) explanatory value of qualitative research; (2) social and cultural implications of the reception process, with special reference to television; and (3) applications and social relevance…

  12. Adolescent audience segmentation on alcohol attitudes : A further exploration

    NARCIS (Netherlands)

    Janssen, M.M.; Mathijssen, J.J.P.; van Bon, M.J.H.; van Oers, J.A.M.; Garretsen, H.F.L.

    2015-01-01

    Introduction: In an earlier audience segmentation study, Dutch adolescents aged 12–18 years were segmented into five alcohol attitudes segments: ordinaries, high spirits, consciously sobers, ordinary sobers and socials. The current study explores several aspects of alcohol consumption and leisure

  13. Renewing Audience Response in Study of Medieval Literature.

    Science.gov (United States)

    Harrington, David V.

    Although modern readers often find the interpretation of medieval literature difficult, they should be encouraged to use their imagination to resolve the dilemmas they encounter. Often, these are the same issues with which medieval audiences had to wrestle and which the poets intended to raise. W. Iser's and H. R. Jauss's principles of…

  14. Communicating Ocean Sciences to Informal Audiences (COSIA): Interim Evaluation Report

    Science.gov (United States)

    St. John, Mark; Phillips, Michelle; Smith, Anita; Castori, Pam

    2009-01-01

    Communicating Ocean Sciences to Informal Audiences (COSIA) is a National Science Foundation (NSF)-funded project consisting of seven long-term three-way partnerships between the Lawrence Hall of Science (LHS) and an informal science education institution (ISEI) partnered with an institution of higher education (IHE). Together, educators from the…

  15. Communicating Ocean Sciences to Informal Audiences (COSIA): Final Evaluation Report

    Science.gov (United States)

    Phillips, Michelle; St. John, Mark

    2010-01-01

    Communicating Ocean Sciences to Informal Audiences (COSIA) is a National Science Foundation (NSF)-funded project consisting of six three-way partnerships between the Lawrence Hall of Science (LHS) and an informal science education institution (ISEI) partnered with an institution of higher education (IHE). Together, educators from the ISEI (often…

  16. Experio: a design for novel audience participation in club settings

    NARCIS (Netherlands)

    van Hout, B.F.K.; Giacolini, L.; Hengeveld, B.J.; Funk, M.; Frens, J.W.

    2014-01-01

    When looking at modern music club settings, especially in the area of electronic music, music is consumed in a unidirectional way – from DJ or producer to the audience – with little direct means to influence and participate. In this paper we challenge this phenomenon and aim for a new bond between

  17. Pedro Gutierrez Bueno's Textbooks: Audiences, Teaching Practices and Chemical Revolution

    Science.gov (United States)

    Sanchez, Jose Ramon Bertomeu; Belmar, Antonio Garcia

    2006-01-01

    Pedro Gutierrez Bueno wrote two editions of a chemistry textbook between 1788 and 1802. The paper offers a comparative view of both editions taking into account Gutierrez Bueno's biography, his intended audience and the changes related to the so-called chemical revolution. Some conclusions are at odds with common images about scientific…

  18. Audience Perception of Television Animated Cartoons as Tool for ...

    African Journals Online (AJOL)

    This study investigated audience perception of television animated cartoons as tool for political communication. The specific objectives of the study were: to find out the frequency of exposure to television animated cartoons between males and females; to find out the frequency of exposure to television animated cartoons ...

  19. Scientific Criticism? A Critical Approach to the Resistive Audience.

    Science.gov (United States)

    Ruddock, Andy

    1998-01-01

    Contends that critical audience research has resisted "scientific" discourses that appear positivist. States that recent research begins to show the same errors as earlier positivist style--re-emergence of debates on political economy and cultural imperialism are aimed at overturning what are seen as orthodoxies of opposition and…

  20. Audience awareness and use of Mobile Authentication Service ...

    African Journals Online (AJOL)

    Audience awareness and use of Mobile Authentication Service (MAS) in identifying fake and substandard drugs in Nigeria. ... Based on the research findings, this study therefore recommends an increased level of awareness through a multi-media approach, improved network services, as well as getting all drug ...

  1. Take Me Out to the Ball Game: Science Outreach to Non-traditional Audiences

    Science.gov (United States)

    Norsted, B. A.

    2010-08-01

    Science outreach often targets audiences that are already interested in science and are looking for related educational experiences for themselves or their families. The University of Wisconsin Geology Museum (UWGM) with funding from the NASA Astrobiology Institute (NAI) is targeting unique venues and thereby new audiences who may not typically seek out science outreach events. With this goal in mind, in June, 2009 the UWGM and NAI sponsored an "Astrobiology Night at the Ballpark" at the Madison Mallards Ballpark, the local Madison, Wisconsin minor league baseball venue. At the game, 6,250 attendees were exposed to current NASA-funded astrobiology research being conducted at the University of Wisconsin-Madison. Fans were greeted at the gate by volunteers passing out a nine-card pack of extremophile trading cards, each of which featured a different extremophile group (e.g. halophiles, cryophiles, and barophiles). Next, participants could interact with project scientists, graduate students and museum staff at four exploration stations, where each station highlighted astrobiology themes (i.e. extremophiles, banded iron formation, earth's oldest rocks, earth's oldest fossils). Before the game began, the video board on the field was used to broadcast short NASA videos about recent Mars missions as well as the search for life in space. Additionally, inning breaks were used as fun opportunities to engage fans through an "Alien vs. Kids" tug-of-war as well as the distribution of Frisbees with an astrobiology timeline printed on them. Engaging the broader public at a non-science venue is a means to breaking down perceived barriers between scientists and the general public. We found Mallards fans to be receptive and ready to connect with our science themes. Tapping into a new audience also builds a larger awareness of our museum and University, expanding our impact in the community.

  2. Commercialization of Lesbian Identities in Showtime’s The L-wor

    Directory of Open Access Journals (Sweden)

    Martina Ladendorf

    2010-06-01

    Full Text Available The article discusses recent developments in media culture through one case study: The L-word, the first television series narratively centered around lesbian and bisexual characters. The business discourse surrounding the series’ production is examined together with the televised text itself and the merchandize connected to The L-word brand. The main research question is why lesbians, a target group previously deemed uninteresting by advertisers and international media conglo-merates, have suddenly become demographically desirable. Media producers show increasing interest in the active audience, and encourage fans’ own creativity, for example through social web 2.0 media productions and events, and intermedia storytelling. This is made possible through the televised text’s discursive re-positioning of lesbian identities. The article argues that lesbian identity is a social construction and that it can be seen as an empty or floating signifier, which is filled with new meanings. It also analyzes the immersive online communities and various other merchandize connected to the series as an aspect of thingification, a process were the media is increasingly occupied with things and brands rather than stories and representations. The result is the branded lesbian, or the lesbian brand, which can be seen as an appropriation of lesbian identities.

  3. Using Deep Learning Neural Networks To Find Best Performing Audience Segments

    Directory of Open Access Journals (Sweden)

    Anup Badhe

    2015-08-01

    Full Text Available Finding the appropriate mobile audience for mobile advertising is always challenging since there are many data points that need to be considered and assimilated before a target segment can be created and used in ad serving by any ad server. Deep learning neural networks have been used in machine learning to use multiple processing layers to interpret large datasets with multiple dimensions to come up with a high-level characterization of the data. During a request for an advertisement and subsequently serving of the advertisement on the mobile device there are many trackers that are fired collecting a lot of data points. If the user likes the advertisement and clicks on it another set of trackers give additional information resulting from the click. This information is aggregated by the ad server and shown in its reporting console. The same information can form the basis of machine learning by feeding this information to a deep learning neural network to come up with audiences that can be targeted based on the product that is advertised.

  4. Toward a Political Economy of ‘Audience Labour’ in the Digital Era

    Directory of Open Access Journals (Sweden)

    Brice Nixon

    2014-09-01

    Full Text Available This article contributes to a political economic theory centred on the concept of “audience labour”. First, the previous use of the concept of audience labour is briefly traced and the process of rethinking the concept as the basis of a political economic theory is begun. Second, a theory of the audience labour process is developed, drawing on previous theories of audience activities of cultural consumption as productive activities of signification and adapting Marx’s theory of the human labour process to the audience labour process. Third, a political economy of audience labour is outlined. As a theory of the basic processes through which communicative capital can control and extract value from audience labour, it describes the exploitation of audience labour and accumulation of communicative capital through distribution relationships of rent and interest. Finally, the continuing centrality of audience labour exploitation in the digital era is discussed.

  5. Studying Rhetorical Audiences – a Call for Qualitative Reception Studies in Argumentation and Rhetoric

    Directory of Open Access Journals (Sweden)

    Jens Elmelund Kjeldsen

    2016-07-01

    Full Text Available In rhetoric and argumentation research studies of empirical audiences are rare. Most studies are speaker- or text focussed. However, new media and new forms of communication make it harder to distinguish between speaker and audience. The active involvement of users and audiences is more important than ever before. Therefore, this paper argues that rhetorical research should reconsider the understanding, conceptualization and examination of the rhetorical audience. From mostly understanding audiences as theoretical constructions that are examined textually and speculatively, we should give more attention to empirical explorations of actual audiences and users.

  6. Collaboration potentials in micro and macro politics of audience creativity

    DEFF Research Database (Denmark)

    Brites, Maria José; Chimirri, Niklas Alexander; Amaral, Inês

    2017-01-01

    In our stakeholder consultation following up on trends concerning the micro and macropolitics of audience action, we explore the potential impact of audiences’ micro-participation and connection to macro-actions. We address this issue taking into consideration intrinsic continuities and discontin...... and discontinuities between academia and the stakeholders’ perspectives. Our findings continue to emphasise the • (dis)connections between micro and macro actions • a technological appeal for action • collaboration potentials between academia and other stakeholders.......In our stakeholder consultation following up on trends concerning the micro and macropolitics of audience action, we explore the potential impact of audiences’ micro-participation and connection to macro-actions. We address this issue taking into consideration intrinsic continuities...

  7. The Audiences in View of the Changes in Cyber Journalism

    Directory of Open Access Journals (Sweden)

    Dr. José Ignacio Armentia Vizuete

    2006-01-01

    Full Text Available Newspaper in Internet have suffered in the last years a series of changes, in the way towards the acquisition of some own characteristics differentiated with regard to the printed dailys. This evolution also has had his reflex in the audiences. Today Internet isn’t an elitist product and is available for the majority of the population. Nevertheless, the way of measuring the above mentioned audiences constitutes one of the hanging questions for the cybermedia, unlike what it happens in other three big informative supports: press, radio and television, where measurements of reference for each one of the supports exist. As it is exposed in this article, we have a great disparity between the data and methods of measurement of organisms and companies like EGM, OJD, Alexa and others, on the Internet. This text is based on a research about the evolution of the cyberjournalism in Spain financed by the University of the Basque Country.

  8. Using Social Media Sentiment Analysis to Understand Audiences

    DEFF Research Database (Denmark)

    McGuire, Mark; Kampf, Constance Elizabeth

    2015-01-01

    approach for contextually understanding social media posts. The human interaction step in ad-hoc corpus analysis is central to this methodology as it provides a means to ask critical questions of the content curated through the ad-hoc corpus directly. Results of ad-hoc corpus analysis from this critical......Social media communication is changing the opportunities for technical communicators to really understand audiences when these audiences are active about issues on social media platforms. Through applying ad-hoc corpus building processes to create word lists relevant to specific organizational...... projects, technical communicators can listen to their external users and identify areas of importance with greater accuracy. While other methods of sentiment analysis look for a solution that leads to artificial intelligence in the program, this paper identifies the present needs of a human interaction...

  9. The Affective Audience in Professional E-sport

    DEFF Research Database (Denmark)

    Gommesen, Niels Jørgen

    2012-01-01

    This master’s thesis investigates the members of the audience in professional e-sport. Through a wide range of examples it shows that players, spectators and various nonhuman actors are nested together in assemblages. It states that human-nonhuman actors in ‘co-creation’ constitute the game play...... and consumers of the game play. My ethnographic studies draw from a multifaceted approach counting visual ethnography, participant observations and interviews of 35 dedicated spectators and fans, situated at two professional e-sports competitions, the largest digital festival in the world, Dreamhack in Sweden......, and the Intel Extreme Masters - The World Championships in Germany. I conclude that people in the audience, are sharing their experiences not only with one another, but also with the players, as they actively embody themselves in the game playing event. Throughout this work I exemplify that spectators are often...

  10. Active audiencies and journalism: Involved citizens or motivated consumers?

    OpenAIRE

    Masip, Pere; Guallar, Javier; Peralta, Miquel; Ruiz-Caballero, Carlos; Suau, Jaume

    2015-01-01

    Audience participation, in any of its forms and names (public journalism, citizen journalism, participatory journalism, UGC), appears to revitalise democracy, thanks to the opportunities for public debate opened up by information and communications technology. On the other hand, however, there are many authors who question whether interactive technologies really encourage democracy or the market, empower the citizen or strengthen the consumer. In this context, we still have little information...

  11. Active audiences and journalism: Involved citizens or motivated consumers?

    OpenAIRE

    Masip, Pere; Guallar, Javier; Peralta, Miquel; Ruiz, Carles; Suau, Jaume

    2015-01-01

    Audience participation, in any of its forms and names (public journalism, citizen journalism, participatory journalism, UGC), appears to revitalise democracy, thanks to the opportunities for public debate opened up by information and communications technology. On the other hand, however, there are many authors who question whether interactive technologies really encourage democracy or the market, empower the citizen or strengthen the consumer. In this context, we still have little information...

  12. Food in film : a study on audience reception

    OpenAIRE

    Civelek, Ece Simin

    2012-01-01

    Ankara : The Department of Communication and Design, İhsan Doğramacı Bilkent University, 2012. Thesis (Master's) -- Bilkent University, 2012. Includes bibliographical references leaves 140-149. This study intends to analyze audience reception of foodstuff and related practices in films. In the study foodstuff and related practices are taken into consideration as a powerful semiotic system and in that respect are evaluated as an important property of filmic narration. Study e...

  13. UNDERSTANDING OUR AUDIENCE: MESSAGES FROM CONCEPT TO COMPLETION

    OpenAIRE

    Tharwat EL-Sakran

    2018-01-01

    The United Arab Emirates (UAE) is a business hub for a great number of multinational and international companies that conduct daily communication activities in English, which has made efficient and audience sensitive written communication an essential requirement in today’s workplace. With computer-mediated communication (CMC) taking over face-to-face communication, this has created an essential need for students to learn efficient and appropriate communication styles pertinent to communicati...

  14. Audience Perception of Effective Communication in Nigerian Paintings

    Directory of Open Access Journals (Sweden)

    Johnson Adelani Abodunrin

    2017-01-01

    Full Text Available Artists in Nigeria perceived effective communication differently irrespective of the socio-economic status.Communication effectiveness depends largely on the understanding of the message being passed between a sender and a receiver. Painting has been used over time to express emotion and feeling to the perceiving audience. The study is audience’s perception of communication in Nigeria painting and how it varies with the socio-economic characteristics such as age, education, gender, and being professional artist or art lovers. Questionnaires were distributed and administered to examine how the status of the art audience makes or mars effective communication in painting. The inferential statistics that were employed include “chi-square test” to test the relationship between different variables. The data were taken in ordinal form using Likert’s scale, and transformed into interval data. This was done by attaching statistical weights to the responses in the order of importance which were summed up for the parametric testing. Findings show that gender factor has nothing to do with the understanding of paintings. Also, the level of education obtained by the audience does not have much to do with understanding of contemporary Nigerian painting but a better exposure to the issue concerning the stylistic development of Nigerian painting. Art practitioners must adequately be guided on stylistic trend in painting, art education should be more intensified in educational curriculum in Nigeria. The paper concludes that audience requires a better exposure to the issues concerning the stylistic development of Nigerian painting for effective communication to take place.

  15. Three Italian practitioners seeking a more popular audience for Shakespeare

    Directory of Open Access Journals (Sweden)

    Margaret Rose

    2017-11-01

    Full Text Available My contribution, "Seeking a More Popular Audience for Shakespeare in Italy", starts by pinpointing the differences between Italy and the UK in the history of the staging of Shakespeare's plays and goes on to provide a brief account of the evolution of Shakespeare productions in Italy from the 1950s until the present. In the aftermath of World War Two, the so-called critical direction (regia critica introduced a very different approach to the staging of Shakespeare. Directors, such a Giorgio Strehler and Luigi Squarzina, by commissioning new Italian translations that were philologically close to the originals, put the complete plays onstage, often for the first time. In a long career at Milan's Piccolo Teatro, spanning from the late 1940s until his death in 1997, Strehler succeeded in attracting a more mixed audience for Shakespeare than ever before. In the new millennium, his aims have been taken further by more recent practitioners. The final part of the contribution focuses on three contemporary Italian directors, Marco Ghelardi, Riccardo Mallus and Massimo Navone, who seek to bring Shakespeare to more popular audiences. In a bid to energise the Bard's work, they deploy strategies, such as reducing and rewriting the play, interactive staging techniques and tend to choose site specific venues rather than regular theatres.

  16. Multimedia Astronomy Communication: Effectively Communicate Astronomy to the Desired Audience

    Science.gov (United States)

    Star Cartier, Kimberly Michelle; Wright, Jason

    2017-01-01

    A fundamental aspect of our jobs as scientists is communicating our work to others. In this, the field of astronomy holds the double-edged sword of ubiquitous fascination: the topic has been of interest to nearly the entire global population at some point in their lives, yet the learning curve is steep within any subfield and rife with difficult-to-synthesize details. Compounding this issue is the ever-expanding array of methods to reach people in today's Communications Era. Each communication medium has its own strengths and weaknesses, is appropriate in different situations, and requires its own specific skillset in order to maximize its functionality. Despite this, little attention is given to training astronomers in effective communication techniques, often relying on newcomers to simply pick up the ability by mimicking others and assuming that a firm grasp on the subject matter will make up for deficiencies in communication theory. This can restrict astronomers to a narrow set of communication methods, harming both the communicators and the audience who may struggle to access the information through those media.Whether writing a research paper to academic peers or giving an astronomy talk to a pubic audience, successfully communicating a scientific message requires more than just an expert grasp on the topic. A communicator must understand the makeup and prior knowledge of the desired audience, be able to break down the salient points of the topic into pieces that audience can digest, select and maximize upon a medium to deliver the message, and frame the message in a way that hooks the audience and compels further interest. In this work we synthesize the requirements of effective astronomy communication into a few key questions that every communicator needs to answer. We then discuss some of the most common media currently used to communicate astronomy, give both effective and poor examples of utilizing these media to communicate astronomy, and provide key

  17. Stranger than fiction: Fan identity in cosplay

    Directory of Open Access Journals (Sweden)

    Nicolle Lamerichs

    2011-09-01

    Full Text Available Academic accounts of fan cultures usually focus on creative practices such as fan fiction, fan videos, and fan art. Through these practices, fans, as an active audience, closely interpret existing texts and rework them with texts of their own. A practice scarcely examined is cosplay ("costume play", in which fans produce their own costumes inspired by fictional characters. Cosplay is a form of appropriation that transforms and actualizes an existing story in close connection to the fan community and the fan's own identity. I provide analytical insights into this fan practice, focusing on how it influences the subject. Cosplay is understood as a performative activity and analyzed through Judith Butler's concept of performativity. I specifically focus on boundaries between the body and dress, and on those between reality and fiction. I aim to show that cosplay emphasizes the personal enactment of a narrative, thereby offering new perspectives on fan identity.

  18. LAIX-score : a design framework for live audience interaction management systems

    OpenAIRE

    Kuikkaniemi, Kai

    2017-01-01

    This study focuses on computer-supported live audience interaction. In conventional lectures audience interacts explicitly with the performer for example by waving hand and asking question directly or clapping hands. For decades, non digital audience response systems have enabled simple multiple option audience interaction patterns. Modern mobile personal computing devices, digital projectors, wireless networks and real time software platforms enable creation of new kinds of interaction patte...

  19. Training on Transport Security of Nuclear/Radioactive Materials for Key Audiences

    Energy Technology Data Exchange (ETDEWEB)

    Pope, Ronald; Liu, Yung; Shuler, J.M.

    2016-01-01

    development of the relevant teaching materials for the course have largely been completed, tailoring the course for targeted audiences becomes a relatively easy task, requiring less effort and providing more flexibility for both the lecturers and future participants. One-day or two-day courses with focus specifically on the U.S. transport security requirements can be delivered, at locations away from Argonne, by one or two principal lecturers to targeted audiences such as regulators, shippers, carriers, state and local law enforcement personnel, and emergency responders. This paper will highlight the lessons learned in hosting previous one-week courses and discuss the development of options for detailed and/or customized courses/workshops for targeted key audiences.

  20. Identity after Death

    DEFF Research Database (Denmark)

    Gerstrøm, Anna

    2015-01-01

    Purpose: The purpose of this paper is to explore how legacy organizational identity and death relate to each other and, thereby, contribute to closing the gap in knowledge on organizational identity constructions in times of death. Design/methodology/approach: The paper opted for an exploratory....../value: This paper addresses an apparent gap in the literature on identity and death; exploring identity narratives in a bankrupted bank, the paper considers constructions of legacy organizational identities in times of disruptive death....

  1. Asian American Adolescent Identity

    OpenAIRE

    Ohm, Julie Juhye

    1999-01-01

    The formation of ego identity in Asian American late adolescents attending Virginia Tech was examined within the frameworks of Erikson's psychosocial theory and Berry, Trimble, and Olmedo's model of acculturation. Ego identity was measured using the Achieved sub-scale of the Revised Version of the Extended Objective Measure of Ego Identity Status, an instrument based on the theoretical constructs of Erikson. Ethnic identity was measured using the Multigroup Ethnic Identity Measure and America...

  2. The entry to Kolarac foundation: Cultural activity and music audience

    Directory of Open Access Journals (Sweden)

    Hadžibulić Sabina

    2016-01-01

    Full Text Available The Foundation of Ilija Milosavljević Kolarac (also known as Kolarac Foundation; in Serbian: Kolarčeva zadužbina was established simultaneously with the development of the most important modern cultural institutions in Serbia in the 19th century. The quality and diversity of the program, the ability to recognize important topics in the current time, as well as preservation of the old and encouragement of new ideas in almost all domains of art and science have contributed to its unquestionable reputation throughout the region. However, there have been no significant academic attempts to approach its work analytically and, in particular, its audience. The aim of this paper is to give an overview of the work of Kolarac Foundation by presenting the origin and history of the institution, followed by an analysis of the program of all its activities in the first ten seasons of the new millennium. The central part of the paper is an analysis of its cultural activity in the given period. Finally, by using empirical data, the music audence of Great Hall (Velika Dvorana of Kolarac Foundation is profiled through its basic socio-demographic characteristics and music practices. The music audience mainly consisted of women, highly educated professionals with a high material standard. The share of the oldest and those from 21 to 30 years old is the highest and, at the same time, equal. This audience is authentically fond of music, with no exceptions at all. Its members listen to music on everyday basis, and they were attending concerts in the year before the investigation. They find music to be an inevitable part of their lives, and cannot imagine emotional expression or making friendships without it. Finally, they sincerely like coming to Kolarac Foundation since they find it to be a place that has all the positive treats of a good cultural institution.

  3. Public speaking in virtual reality: Audience design and speaker experiences

    OpenAIRE

    Kang, N.

    2016-01-01

    Whether we are talking about our research at a conference, making a speech at a friend’s wedding, or presenting a proposal in a businessmeeting,we have to speak in public from time to time. How well we deliver a presentation affects the way people think about us and our message. To deliver a well-received speech, preparation is necessary. Among various speech preparation activities, practicing with an audience is regarded as an effective way for enhancing speech performance. However, it is of...

  4. Applying the principles of adult learning to the teaching of psychopharmacology: audience response systems.

    Science.gov (United States)

    Stahl, Stephen M; Davis, Richard L

    2009-08-01

    Medical presentations can be enhanced by systematically collecting audience feedback. This is readily accomplished with polling systems, called audience response systems. Several systems are now available that are small, inexpensive, and can be readily integrated into standard powerpoint presentations without the need for a technician. Use of audience response systems has several advantages. These include improving attentiveness, increasing learning, polling anonymously, tracking individual and group responses, gauging audience understanding, adding interactivity and fun, and evaluating both participant learning and instructor teaching. Tips for how to write questions for audience response systems are also included.

  5. Identity Work and Emotions

    DEFF Research Database (Denmark)

    Winkler, Ingo

    2018-01-01

    This paper reviews the empirical literature on identity work and identifies two distinct approaches to incorporating emotion. The majority of empirical studies use emotion to describe the experiences of identity work. In doing so, the authors (a) mention the emotions that people feel in situations...... that trigger identity work, (b) illustrate identity work as an emotional endeavour, and (c) describe the emotional impact of successful and unsuccessful identity work. There is also an emerging literature that examines the mutual constitution of emotions and identity work. These authors address emotional...... labour, affective social identification, emotional attachment and detachment, and humour when studying identity work. This paper suggests that, to understand better the relation between emotions and identity work, future research should examine the role of emotions in problematizing identity...

  6. Identity and identity conflict in the workplace

    NARCIS (Netherlands)

    K.E. Horton (Kate); P.S. Bayerl (Saskia); G. Belschak-Jacobs (Gabriele)

    2014-01-01

    textabstractAs individuals, we define ourselves according to various characteristics that include our values and beliefs. This gives us our identity. As organisations become increasingly complex, understanding the concept of identity conflict may mean the difference between success and failure.

  7. On Fay identity

    International Nuclear Information System (INIS)

    Michev, Iordan P.

    2006-01-01

    In the first part of this paper we consider the transformation of the cubic identities for general Korteweg-de Vries (KdV) tau functions from [Mishev, J. Math. Phys. 40, 2419-2428 (1999)] to the specific identities for trigonometric KdV tau functions. Afterwards, we consider the Fay identity as a functional equation and provide a wide set of solutions of this equation. The main result of this paper is Theorem 3.4, where we generalize the identities from Mishev. An open problem is the transformation of the cubic identities from Mishev to the specific identities for elliptic KdV tau functions

  8. Identities as organizational practices

    DEFF Research Database (Denmark)

    Oshima, Sae; Asmuß, Birte

    Identity has been widely acknowledged as playing a central role in various organizational processes, yet there is still a need to better understand the dynamics and functions of identity work in modern organizations. The present paper is centered within this concern, and examines identity......) reveal the intersubjective, multimodal and embodied nature of identity work; 2) demonstrate identity work as organizational practices, used in order to accomplish specific actions; and 3) pose a question on the view on identity as a layered/leveled phenomenon....

  9. Effective Engagement of Hostile Audiences on Climate Change

    Science.gov (United States)

    Denning, A.

    2011-12-01

    In 2010 and 2011, I gave invited presentations of mainstream climate science to large conferences dismissive of climate change organized by the HEartland Institute. In this presentation I review some of the common objections raised by such audiences and outline effective strategies to rebut them in public venues or the media. Respectful engagement on a human level is much more effective than appeals from authority, scientific consensus, or numerical models. Starting from a base of agreement on basic facts helps establish a basis of trust, which is then nurtured through personal anecdotes and humor. The basic science of climate change is presented in a non-confrontational way with frequent use of examples from everyday life to explain physical principles. Although a hard core of hostile individuals may not be swayed by such an approach, my experience was that this type of engagement can be very effective with ordinary people. I strongly encourage more climate scientists to work with public audiences and the media.

  10. Media Text and Audiences: Discursive Constructions of Fandom

    Directory of Open Access Journals (Sweden)

    Helena Popović

    2011-12-01

    Full Text Available This paper presents the research findings obtained from a research project investigating media audiences and their reception of a cult-television (Cult TV text, namely Da Ali G Show. The audience research comprises 18 semi-structured interviews conducted in London (the United Kingdom and in Zagreb (Croatia aimed at establishing how fandom is discursively constructed. The analysis of the interpretive community in two distinct socio-cultural contexts showed that there were more similarities than differences overall. The practices engaged in by the interviewees mostly involved making a conscious effort to regularly watch the primary text as well as to show an interest in the future work of the author. The research showed that interviewees typically engaged in a type of ‘moderate’ fandom, whilst strong emotional attachments were seen as negative, as was intrusiveness into people’s privacy. This indicates a split between the signifier and the signified: the term ‘fan’ was readily adopted by interviewees in describing their relationship to the text; however, the meaning was negotiated and carefully constructed so as to disassociate oneself from the extreme, passionate, irrational connotation that the etymology of the term carries.

  11. Social facilitation of cognition in rhesus monkeys: audience vs. coaction

    Directory of Open Access Journals (Sweden)

    Amélie J. Reynaud

    2015-12-01

    Full Text Available Social psychology has long established that the mere presence of a conspecific, be it an active co-performer (coaction effect, or a passive spectator (audience effect changes behavior in humans. Yet, the process mediating this fundamental social influence has so far eluded us. Brain research and its nonhuman primate animal model, the rhesus macaque, could shed new light on this long debated issue. For this approach to be fruitful, however, we need to improve our patchy knowledge about social presence influence in rhesus macaques. Here, seven adults (two dyads and one triad performed a simple cognitive task consisting in touching images to obtain food treats, alone versus in presence of a co-performer or a spectator. As in humans, audience sufficed to enhance performance to the same magnitude as coaction. Effect sizes were however 4 times larger than those typically reported in humans in similar tasks. Both findings are an encouragement to pursue brain and behavior research in the rhesus macaque to help solve the riddle of social facilitation mechanisms.

  12. Captivating Broad Audiences with an Internet-connected Ocean

    Science.gov (United States)

    Moran, K.; Elliott, L.; Gervais, F.; Juniper, K.; Owens, D.; Pirenne, B.

    2012-12-01

    NEPTUNE Canada, a network of Ocean Networks Canada and the first deep water cabled ocean observatory, began operations in December 2009. Located offshore Canada's west coast, the network streams data from passive, active, and interactive sensors positioned at five nodes along its 800 km long looped cable to the Internet. This technically advanced system includes a sophisticated data management and archiving system, which enables the collection of real-time physical, chemical, geological, and biological oceanographic data, including video, at resolutions relevant for furthering our understanding of the dynamics of the earth-ocean system. Scientists in Canada and around the world comprise the primary audience for these data, but NEPTUNE Canada is also serving these data to broader audiences including K-16 students and teachers, informal educators, citizen scientists, the press, and the public. Here we present our engagement tools, approaches, and experiences including electronic books, personal phone apps, Internet-served video, social media, mini-observatory systems, print media, live broadcasting from sea, and a citizen scientist portal.NEPTUNE Canada's ibook available on Apple's iBook store.

  13. Interface of Linguistic and Visual Information During Audience Design.

    Science.gov (United States)

    Fukumura, Kumiko

    2015-08-01

    Evidence suggests that speakers can take account of the addressee's needs when referring. However, what representations drive the speaker's audience design has been less clear. This study aims to go beyond previous studies by investigating the interplay between the visual and linguistic context during audience design. Speakers repeated subordinate descriptions (e.g., firefighter) given in the prior linguistic context less and used basic-level descriptions (e.g., man) more when the addressee did not hear the linguistic context than when s/he did. But crucially, this effect happened only when the referent lacked the visual attributes associated with the expressions (e.g., the referent was in plain clothes rather than in a firefighter uniform), so there was no other contextual cue available for the identification of the referent. This suggests that speakers flexibly use different contextual cues to help their addressee map the referring expression onto the intended referent. In addition, speakers used fewer pronouns when the addressee did not hear the linguistic antecedent than when s/he did. This suggests that although speakers may be egocentric during anaphoric reference (Fukumura & Van Gompel, 2012), they can cooperatively avoid pronouns when the linguistic antecedents were not shared with their addressee during initial reference. © 2014 Cognitive Science Society, Inc.

  14. Making Sense of Shakespeare: a Cultural Icon for Contemporary Audiences

    Directory of Open Access Journals (Sweden)

    Michael Olsson

    2013-11-01

    Full Text Available The works of William Shakespeare are more popular in the 21st century than ever before, Why are theatre and audiences around the globe still drawn to his work? How do they make sense of these texts in ways that resonate with their cosmopolitan, contemporary audiences? This article uses the findings of a study interviewing 35 theatre professionals in Canada, Finland and the United Kingdom to explore these issues. Theoretically and methodologically, it is a bricollage, drawing on a range of approaches including Foucault’s discourse analysis, Hobsbawm’s invented traditions and Dervin’s Sense-Making to understand participants sense-making as an affective, embodied social practice. It argues that attempting to understand the significance of a major cultural icon such as Shakespeare in contemporary cosmopolitan civil society needs to recognise the many meanings, roles and significances that surround him and that this complexity makes it unlikely that any one theoretical lens will prove adequate on its own. DOI: http://dx.doi.org/10.5130/ccs.v5i3.3640

  15. Engaging the audience: developing presentation skills in science students.

    Science.gov (United States)

    Stuart, Ann E

    2013-01-01

    This article describes a graduate class in presentation skills ("PClass") as a model for how a class with similar objectives, expectations and culture might be mounted for undergraduates. The required class is given for students in neuroscience and physiology programs at the University of North Carolina at Chapel Hill; I describe the class in the years I led it, from 2003-2012. The class structure centered on peer rehearsal, critiquing of PowerPoint, and chalk talks by the students; video-recording of student talks for later review by the student with the instructor; and presentation of polished talks in a formal setting. A different faculty visitor to the class each week gave the students a variety of perspectives. The students also gained insight into their own evolving skills by discussing the strengths and weaknesses of seminars given by visitors to the campus. A unique feature of the class was collaboration with a professional actor from the University's Department of Dramatic Arts, who helped the students develop techniques for keeping the attention of an audience, for speaking with confidence, and for controlling nervousness. The undergraduate campus would be expected to lend itself to this sort of interdisciplinary faculty cooperation. In addition, students worked on becoming adept at designing and presenting posters, introducing speakers graciously and taking charge of the speaker's question session, and speaking to a lay audience.

  16. Science and Faith: Discussing Astronomy Research with Religious Audiences

    Science.gov (United States)

    Koekemoer, Anton M.

    2006-12-01

    An important component of our outreach as research astronomers involves interaction with the religious community. From my personal perspective, being an active research astronomer who is also a practicing Christian, I am sometimes invited to present the latest astronomical research to church audiences and other religious groups; belonging to both communities thereby provides a valuable means of contributing to the dialogue between science and religion. These opportunities can be used to explain that science and religion are not necessarily in conflict but can be considered to be quite complementary. For instance, an important aspect of religion deals with the purpose of our existence, while science is more focussed on providing physical explanations for what we observe in the world, using a well-defined scientific process. Hence, religious believers need not necessarily abandon their faith in order to accept mainstream scientific research; these address very different and complementary aspects of our existence. Recent ideas such as Intelligent Design attempt to address the scientific method, but do not address the ultimate religious question of purpose and do not contribute towards reconciling science and religion in this sense. Ultimately, every individual arrives at their own understanding of this rather complex interplay; I will present some personal reflections on general approaches for discussing mainstream astronomical research with religious audiences, aimed at helping to advance the dialogue between religion and science in general.

  17. Small Influence of Performing from Memory on Audience Evaluation

    Directory of Open Access Journals (Sweden)

    Reinhard Kopiez

    2017-09-01

    Full Text Available This study investigates the influence of an actual music stand on the evaluation of a videotaped audio-visual solo instrumental performance. Previous research has provided evidence that the presence of a score or music stand (obstructing the audience's view of the performer might negatively influence the evaluation of the performance. However, due to methodological ambiguities, results in previous studies cannot be regarded as definitive. Thus, we conducted a replication study of Williamon (1999 with better control over confounding variables (e.g., varying levels of technical proficiency in different conditions. A violoncello player performed two pieces for solo instrument: once with a music stand on stage (pretending to play from score and once without. The level of technical proficiency was kept constant in both performance presentations by the use of a pre-recorded, well-rehearsed performance from memory. Audio tracks were synchronized with the performance movements in a playback paradigm. Based on the performance evaluations from a web-based experiment (N = 471 participants, we found a significant but small effect size for the main effect of performance presentation (with vs. without music stand (d = 0.23. We conclude that the audience's appreciation of a particular performance from memory might be based on factors other than the objective performance quality.

  18. The Supermalt identity

    DEFF Research Database (Denmark)

    Bech-Larsen, Tino; Esbjerg, Lars; Grunert, Klaus G.

    2007-01-01

    on consumers' self-identities. The second part explored the role of food and beverage products in the construction of self-identities. The final part focused on the construction of brand identity for Supermalt. Findings - The article provides information on the self-identities constructed by Afro......-Caribbean informants. The food and beverage consumption of informants reflects their mixed cultural identity. The brand identity Supermalt appears to be malleable, with ample room for consumer co-construction. Perceptions of brand identity differ markedly among informants, who are all able to construct Supermalt......Purpose - The objective of this article is to conduct a case study of the Supermalt brand of malt beer, which has become the preferred beverage of Afro-Caribbean consumers in Brixton on a very limited marketing budget. Design/methodology/approach - The article uses the concepts of personal identity...

  19. Researching Identity and Interculturality

    DEFF Research Database (Denmark)

    Lønsmann, Dorte

    2016-01-01

    Review of: Researching Identity and Interculturality / by F. Dervin and K. Risager (eds.). Routledge 2015, 245 pp.......Review of: Researching Identity and Interculturality / by F. Dervin and K. Risager (eds.). Routledge 2015, 245 pp....

  20. Understanding Identity and Organizations

    DEFF Research Database (Denmark)

    Christensen, Lars Thøger

    2013-01-01

    The article reviews the book "Understanding Identity and Organizations," by Kate Kenny, Andrea Whitle, and Hugh Wilmott.......The article reviews the book "Understanding Identity and Organizations," by Kate Kenny, Andrea Whitle, and Hugh Wilmott....

  1. Targeting the right journal.

    Science.gov (United States)

    Piterman, L; McCall, L

    1999-07-01

    While research is scientific, publication is a mixture of science and political pragmatism. Targeting the right journal is influenced by the following factors: the discipline that best represents the subject; the purpose of the message; the audience who are to be recipients of the message; the realities of geographic parochialism; the desire of authors to maximise personal and professional opportunities. If the originally targeted journal rejects the article, authors should have alternative publication strategies that give them professional recognition without requiring them to compromise the message or their ethics.

  2. Components of Sexual Identity

    Science.gov (United States)

    Shively, Michael G.; DeCecco, John P.

    1977-01-01

    This paper examines the four components of sexual identity: biological sex, gender identity, social sex-role, and sexual orientation. Theories about the development of each component and how they combine and conflict to form the individual's sexual identity are discussed. (Author)

  3. Mobile Identity Management

    NARCIS (Netherlands)

    Hoepman, J.J.

    2011-01-01

    Identity management consists of the processes and all underlying technologies for the creation, management, and usage of digital identities. Business rely on identity management systems to simplify the management of access rights to their systems and services for both their employees and their

  4. Being Tolerant about Identity?

    NARCIS (Netherlands)

    van Rooij, R.; Gutzmann, D.; Köpping, J.; Meier, C.

    2014-01-01

    Identity and identification are very important concepts in philosophy and logic. They are crucial for the analysis of quantification and for counting. According to some philosophers, many examples that are supposed to show that identity is contingent, in fact show that the notion of identity is

  5. Constructing Glocal Identities through Multilingual Writing Practices on Flickr.com[R

    Science.gov (United States)

    Lee, Carmen K. M.; Barton, David

    2011-01-01

    This article reports on a study of user-generated multilingual writing activities on the photo sharing site, Flickr.com[R]. It discusses how Flickr users deploy their multilingual resources when interacting with international audiences, the factors affecting their language choice, and how new multilingual identities are constructed. An exploratory…

  6. Popular Imagination and Identity Politics: Reading the Future in "Star Trek: The Next Generation."

    Science.gov (United States)

    Ott, Brian L.; Aoki, Eric

    2001-01-01

    Analyzes the television series "Star Trek: The Next Generation." Theorizes the relationship between collective visions of the future and the identity politics of the present. Argues that "The Next Generation" invites audiences to participate in a shared sense of the future that constrains human agency and (re)produces the…

  7. Who's in the Mirror?: Issues Surrounding the Identity Construction of Music Educators

    Science.gov (United States)

    Roberts, Brian

    2004-01-01

    The article presents the text of a guest lecture delivered at Richland College in Dallas, Texas, in April 2003, by Brian A. Roberts, professor of music education at the Memorial University of Newfoundland. Speaking to an audience of music education students, he discusses his ongoing research of the identity construction of music educators (do they…

  8. Increasing Enrollment by Better Serving Your Institution's Target Audiences through Benefit Segmentation.

    Science.gov (United States)

    Goodnow, Betsy

    The marketing technique of benefit segmentation may be effective in increasing enrollment in adult educational programs, according to a study at College of DuPage, Glen Ellyn, Illinois. The study was conducted to test applicability of benefit segmentation to enrollment generation. The measuring instrument used in this study--the course improvement…

  9. Storm-Related Carbon Monoxide Poisoning: An Investigation of Target Audience Knowledge and Risk Behaviors.

    Science.gov (United States)

    Damon, Scott A; Poehlman, Jon A; Rupert, Douglas J; Williams, Peyton N

    Carbon monoxide (CO) poisonings in the United States consistently occur when residents improperly use portable gasoline-powered generators and other tools following severe storms and power outages. However, protective behaviors-such as installing CO alarms and placing generators more than 20 feet away from indoor structures-can prevent these poisonings. This study identified knowledge, attitudes, and beliefs that lead consumers to adopt risk and protective behaviors for storm-related CO poisoning and post-storm generator use. Four focus groups (32 participants in total) were conducted with generator owners in winter and summer storm-prone areas to explore home safety, portable generator use, CO poisoning knowledge, and generator safety messages. Discussions were transcribed, and findings analyzed using an ordered meta-matrix approach. Although most generator owners were aware of CO poisoning, many were unsure what constitutes a safe location for generator operation and incorrectly stated that enclosed areas outside the home-such as attached garages, sheds, and covered porches-were safe. Convenience and access to appliances often dictated generator placement. Participants were receptive to installing CO alarms in their homes but were unsure where to place them. These findings suggest a deficit in understanding how to operate portable generators safely and a need to correct misconceptions around safe placement. In terms of behavioral price, the simple installation and maintenance of inexpensive CO alarms may be the most important strategy for ultimately protecting homes from both storm-related and other CO exposures.

  10. Assessment and Evaluation of the Utah Master Naturalist Program: Implications for Targeting Audiences

    Science.gov (United States)

    Larese-Casanova, Mark

    2011-01-01

    The Utah Master Naturalist Program trains citizens who provide education, outreach, and service to promote citizen stewardship of natural resources within their communities. In 2007-2008, the Watersheds module of the program was evaluated for program success, and participant knowledge was assessed. Assessment and evaluation results indicated that…

  11. Using Culturally Responsive Stories in Mathematics: Responses from the Target Audience

    Science.gov (United States)

    Corp, Amy

    2017-01-01

    This study examined how Black students responded to the utilization of culturally responsive stories in their mathematics class. All students in the two classes participated in mathematics lessons that began with an African American story (culturally responsive to this population), followed by mathematical discussion and concluded with solving…

  12. A Systematic Review of Smartphone Applications for Plastic Surgery Providers: Target Audience, Uses, and Cost.

    Science.gov (United States)

    Reusche, Ryan; Buchanan, Patrick J; Kozlow, Jeffrey H; Vercler, Christian J

    2016-01-01

    The growth and acceptance of smartphones among clinicians has been remarkable over the last decade. Over 87% of doctors use a smartphone or tablet capable of running third-party software known as applications (apps). In the field of plastic surgery, apps have been designed for personal practice development, education, clinical tools and guidelines, and entertainment. This study reviews the literature on apps related to plastic surgery and determines the number and types of apps available. A systematic review of the literature was performed to find articles written about plastic surgery applications. Queries were run in the Apple iPhone iOS App store and Google Play using the term "plastic surgery." Apps were reviewed for ratings, downloads, and cost. In addition, apps were categorized based on purpose. Categories include practice development, media/literature, clinical tool and guideline apps, or recreation. The literature search yielded 8 articles for review, 2 articles focused on categorizing apps and 6 articles focused on describing useful apps. Searching Apple's iTunes (iOS) store identified 273 and Google Play identified 250 apps related to plastic surgery; since 2013, a 62%, and 580% increase, respectively. The iOS store included practice development (46%), recreation (26%), media/literature (14%), and clinical tool and guideline (11%). Google Play store included recreation apps (44%), practice development (24%), clinical tools and guidelines (11%), and media and literature (9%). Apps related to the field of plastic surgery are increasing in prevalence. The content of these apps are variable, and the majority are intended for marketing and development of private practices. Apps linking to literature, texts, study materials, and clinical tools and guidelines are developed for both practicing plastic surgeons and surgical trainees. Finding "useful" apps takes time because searches are often complicated by a variety of apps.

  13. Target Audience of Live Opera Transmissions to Cinema Theatres from the Marketing Point of View

    Directory of Open Access Journals (Sweden)

    Radek Tahal

    2016-03-01

    Full Text Available Opera has a famous history and even the present-day repertoire in opera houses mostly consists of classical and well-known works. Marketers are trying to find new ways that would enable opera lovers all over the world to enjoy top quality performances. One of the most successful models is real-time transmissions of operas to geographically remote cinemas. Cinemas from all around the world participate in the project. In this paper, the authors analyze the spectators´ profile and point out differences between North America and the Czech Republic, focusing on transmissions of performances by the Metropolitan Opera in New York. The authors submit a detailed analysis of the socio-demographic characteristics of the spectators and the attendance frequency. Special attention is paid to the marketing profile of Czech spectators, based on primary data gathered in the research. The paper is a combination of research report and business case study. The study reveals that female visitors prevail. Elderly people are also represented in high percentages. The spectators are characterized by refined taste in their lifestyles and familiarity with modern technology.

  14. Informing Extension Program Development through Audience Segmentation: Targeting High Water Users

    Science.gov (United States)

    Huang, Pei-wen; Lamm, Alexa J.; Dukes, Michael D.

    2016-01-01

    Human reliance on water has led to water issues globally. Although extension professionals have made efforts successfully to educate the general public about water conservation to enhance water resource sustainability, difficulty has been found in reaching high water users, defined as residents irrigating excessively to their landscape irrigation…

  15. COREnet: The Fusion of Social Network Analysis and Target Audience Analysis

    Science.gov (United States)

    2014-12-01

    Standards II Psychological Operations – STP 33-37II-OFS. FM 3-53 terminates the use of the seven-phase PSYOP process, the officer STP , FM 3-05.301...include any type of criminal behavior, extremism, black market activity, drug dealing, harassment and/or intimidation. Current behavior – Crime is...Prentice Hall. Headquarters, Department of the Army. (2007, July). Officer foundation standards II psychological operations (37A) officer’s manual. STP

  16. Assessment of Microbiology Students’ Progress With an Audience Response System

    Directory of Open Access Journals (Sweden)

    M. Ahmad Chaudhry

    2011-09-01

    Full Text Available The development of new approaches to teaching of large lecture courses is needed. Today’s classroom has a wide range of students including high-achieving motivated learners, students struggling to understand basic concepts, and learning-challenged students. Many of these students can be lost in large classes under the shadow of the high-achieving extroverted students who dominate classroom question-and-answer sessions. Measuring a student’s understanding and achievement of content standards becomes difficult until an assessment has been done. To close this gap, an audience response system was introduced in an introductory Principles of Microbiology course. This technology specifically addressed the goal of individualizing instruction to the needs of the students. The evaluation of this project indicated an overall positive impact on student learning.

  17. Receptive Audiences for Climate Change Education: Understanding Attitudes and Barriers

    Science.gov (United States)

    Kelly, L. D.; Luebke, J. F.; Clayton, S.; Saunders, C. D.; Matiasek, J.; Grajal, A.

    2012-12-01

    Much effort has been devoted to finding ways to explain climate change to uninterested audiences and encourage mitigation behaviors among dismissive audiences. Most approaches have focused on conveying information about climate change processes or threats. Here we report the results of a national survey designed to characterize the readiness of zoo and aquarium visitors to engage with the issue of climate change. Two survey forms, one focused primarily on attitudes (N=3,594) and another on behaviors (N=3,588), were administered concurrently in summer 2011 at 15 Association of Zoos and Aquariums accredited institutions. The attitudes survey used Global Warming's Six Americas segmentation protocols (climatechangecommunication.org) to compare climate change attitudes of zoo and aquarium visitors with the American public (Leiserowitz et al., 2011). Our results reveal that visitors are receptive audiences for climate change education and want to do more to address climate change. Even these favorable audiences, however, perceive barriers to engaging in the issue, signifying the importance of meeting the learning needs of those who acknowledge anthropogenic climate change, and not only of climate change 'deniers.' While 39% of the general public is 'concerned' or 'alarmed' about global warming, 64% of zoo and aquarium visitors fall into these two "Six Americas" segments. Visitors also differ from the national sample in key attitudinal characteristics related to global warming. For example, nearly two-thirds believe human actions are related to global warming, versus less than one-half of the general public; and approximately 60% think global warming will harm them personally, moderately or a great deal, versus less than 30% of the general public. Moreover, 69% of visitors would like to do more to address climate change. Despite zoo and aquarium visitors' awareness of climate change and motivation to address it, survey results indicate they experience barriers to

  18. Assessment of microbiology students' progress with an audience response system.

    Science.gov (United States)

    Chaudhry, M Ahmad

    2011-01-01

    The development of new approaches to teaching of large lecture courses is needed. Today's classroom has a wide range of students including high-achieving motivated learners, students struggling to understand basic concepts, and learning-challenged students. Many of these students can be lost in large classes under the shadow of the high-achieving extroverted students who dominate classroom question-and-answer sessions. Measuring a student's understanding and achievement of content standards becomes difficult until an assessment has been done. To close this gap, an audience response system was introduced in an introductory Principles of Microbiology course. This technology specifically addressed the goal of individualizing instruction to the needs of the students. The evaluation of this project indicated an overall positive impact on student learning.

  19. Audience, consequence, and journal selection in toxic-exposure epidemiology.

    Science.gov (United States)

    Rier, David A

    2004-10-01

    Even preliminary toxic-exposure epidemiology papers can spark "media scares" and questionable reactions amongst the public. Concerns for the social consequences of publication can lead epidemiologists--despite the advantages of visible publication--to choose a more obscure outlet for potentially sensitive studies. Interviews with 61 US toxic-exposure epidemiologists indicate that investigators generally sought visible journals to transmit their work to the widest relevant audience. Yet up to 36-46% of this sample sometimes have sought or would seek to keep their research from a public who, they feared, might misuse their results. Implications for the boundaries between science and society (including evidence of hidden scientific activism and "inert" public activism) are discussed, and six hypotheses for further research are proposed.

  20. Active audiences and journalism: Involved citizens or motivated consumers?

    Directory of Open Access Journals (Sweden)

    Pere Masip

    2015-09-01

    Full Text Available Audience participation, in any of its forms and names (public journalism, citizen journalism, participatory journalism, UGC, appears to revitalise democracy, thanks to the opportunities for public debate opened up by information and communications technology. On the other hand, however, there are many authors who question whether interactive technologies really encourage democracy or the market, empower the citizen or strengthen the consumer. In this context, we still have little information on the motivations that drive citizens to actively participate through the mechanisms that the media make available to them on their own websites or through social networks. There is a similar lack of information on the role that users attribute to their involvement in the functioning of the media and whether it contributes to improving their democratic function. This article aims to shed some light on this subject.

  1. Audience response techniques for 21st century radiology education.

    Science.gov (United States)

    Richardson, Michael L

    2014-07-01

    Audience response system (ARS) provides an excellent tool for improving interactive learning in radiology residents. However, it is not the technology but the pedagogy that matters the most. It is long past time to upgrade our ARS teaching techniques to match our ARS technology. In this article, several problems with current usage of ARS are discussed and several prescriptions for improving this are presented. Simplifying the ease of use of ARS will get this useful technology into more hands. Using ARS in a bidirectional manner will give us an even better idea of how and what our students are learning. Asking questions on the fly will obviate the usual tedium of multiple-choice questions and allow us to quiz our students in a much more natural manner. It is time to move on to more innovative ARS techniques that are well adapted to radiology and its different styles of learning. Copyright © 2014 AUR. Published by Elsevier Inc. All rights reserved.

  2. The Audience Wheel as a Technic to Create Transformative Learning

    DEFF Research Database (Denmark)

    Helth, Poula

    2016-01-01

    Purpose: The purpose of this chapter is to document how a new learning technic may create transformative learning in leadership in an organisational practice. Design/methodology/approach: The learning methods developed in the learning in practice (LIP) project include aesthetic performances...... combined with reflections. The intention has been to explore how leadership may be transformed, when leaders work as a collective of leaders. The learning methods developed and tested in the LIP project are art-informed learning methods, concepts of liminality and reflection processes carried out...... in the leaders’ organisational practice. Findings: One of the most important findings in the LIP project in relation to transformative learning is a new learning technique based on guided processes rooted in aesthetic performance combined with reflections and separation of roles as performer and audience...

  3. UNDERSTANDING OUR AUDIENCE: MESSAGES FROM CONCEPT TO COMPLETION

    Directory of Open Access Journals (Sweden)

    Tharwat EL-Sakran

    2018-03-01

    Full Text Available The United Arab Emirates (UAE is a business hub for a great number of multinational and international companies that conduct daily communication activities in English, which has made efficient and audience sensitive written communication an essential requirement in today’s workplace. With computer-mediated communication (CMC taking over face-to-face communication, this has created an essential need for students to learn efficient and appropriate communication styles pertinent to communication via emails. This study presents a pragmatic approach for teaching the how of writing appropriate and effective professional email messages. Comparisons of pre-and post-teaching email messages point to significant improvements in the quality of post teaching email messages.

  4. Traditions of the Sun, One Model for Expanding Audience Access

    Science.gov (United States)

    Hawkins, I.; Paglierani, R.

    2006-12-01

    The Internet is a powerful tool with which to expand audience access, bringing students, teachers and the public to places and resources they might not otherwise visit or make use of. We will present Traditions of the Sun, an experiential Web site that invites exploration of the world's ancient observatories with special emphasis on Chaco Culture National Historic Park in the Four Corners region of the US and several sites in the Yucatan Peninsula in Mexico. Traditions of the Sun includes resources in English and Spanish along with a unique trilingual on-line book, "Traditions of the Sun, A Photographic Journal," containing explanatory text in Yucatec Maya as well. Traditions of the Sun offers rich opportunities for virtual visits to ancient sites used for solar observing while learning about current NASA research on the Sun and indigenous solar practices within a larger historical and cultural context. The site contains hundreds of photographs, historic images and rich multimedia to help tell the story of the Sun-Earth Connection. Visitors to the site can zoom in on the great Mayan cities of Chichen Itza, Uxmal, Dzibilchaltun, and Mayapan to learn about Mayan astronomy, history, culture, and science. They can also visit Chaco Canyon to watch sunrise over Pueblo Bonito on the summer solstice, take a virtual reality tour of the great kiva at Casa Rinconada or see panoramic vistas from Fajada Butte, an area which, for preservation purposes, is restricted to the public. Traditions of the Sun provides one model of how exploration and discovery can come to life for both formal and informal audiences via the Internet. Traditions of the Sun is a collaborative project between NASA's Sun-Earth Connection Education Forum, the National Park Service, Instituto National de Antropologia e Historia, Universidad Nacional Autonoma de Mexico, and Ideum.

  5. Identity and Professional Networking.

    Science.gov (United States)

    Raj, Medha; Fast, Nathanael J; Fisher, Oliver

    2017-06-01

    Despite evidence that large professional networks afford a host of financial and professional benefits, people vary in how motivated they are to build such networks. To help explain this variance, the present article moves beyond a rational self-interest account to examine the possibility that identity shapes individuals' intentions to network. Study 1 established a positive association between viewing professional networking as identity-congruent and the tendency to prioritize strengthening and expanding one's professional network. Study 2 revealed that manipulating the salience of the self affects networking intentions, but only among those high in networking identity-congruence. Study 3 further established causality by experimentally manipulating identity-congruence to increase networking intentions. Study 4 examined whether identity or self-interest is a better predictor of networking intentions, providing support for the former. These findings indicate that identity influences the networks people develop. Implications for research on the self, identity-based motivation, and professional networking are discussed.

  6. Audience in the Service of Learning: How Kids Negotiate Attention in an Online Community of Interactive Media Designers

    Science.gov (United States)

    Brennan, Karen

    2016-01-01

    Audience can serve as powerful motivation in learning--and network technologies have the potential to greatly broaden audience for the processes and products of learning. But these new opportunities for audience are accompanied by new challenges. In this paper, we examine and problematize the notion and role of audience in learning by presenting a…

  7. L’argumentation rhétorique et le problème de l’auditoire complexe Rhetorical Argumentation and the Problem of the Complex Audience

    Directory of Open Access Journals (Sweden)

    Christopher W. Tindale

    2009-04-01

    Full Text Available La nécessité pour l’argumentateur de connaître son auditoire afin de persuader est l’un des lieux communs de la théorie de l’argumentation. Mais, en dehors du cas où l’argumentation s’adresse à soi-même ou à un interlocuteur unique, les auditoires vers lesquels nous nous tournons sont de composition complexe, et reflètent la diversité de nos identités et les différents groupes auxquels nous appartenons. Comment les argumentateurs doivent-ils faire face à une telle diversité de l’auditoire ? S’inspirant principalement des travaux de Perelman et Olbrechts-Tyteca, ainsi que de ceux d’Amartya Sen, cet article explore la manière dont divers aspects identitaires sont choisis par les auditoires, et les moyens par lesquels les argumentateurs peuvent encourager de tels choix en préalable à l’acte de persuasion lui-même.It is a commonplace of argumentation theory that an arguer needs to know her or his audience in order to be persuasive. But beyond arguments directed to oneself or to a single interlocutor, the audiences we address are complex in make-up, reflecting the diversity of our own identities and the different groups to which we belong. How should arguers accommodate such diversity within audiences? Drawing principally from the work of Perelman and Olbrechts-Tyteca, as well as Amartya Sen, this paper explores the ways aspects of identities are chosen by audiences, and how arguers can encourage such choices as a preliminary move to persuasion itself.

  8. How Less Alienation Creates More Exploitation? Audience Labour on Social Network Sites.

    OpenAIRE

    Eran Fisher

    2012-01-01

    Abstract: The notion of audience labour has been an important contribution to Marxist political economy of the media. It revised the traditional political economy analysis, which focused on media ownership, by suggesting that media was also a site of production, constituting particular relations of production. Such analysis highlighted the active role of audience in the creation of media value as both commodities and workers, thus pointing to audience exploitation. Recently, in light of parad...

  9. Children's drawings of significant figures for a peer or an adult audience

    OpenAIRE

    Burkitt, Esther; Watling, Dawn; Murray, Lucy

    2011-01-01

    The present study assessed if children would present different information in their drawings of emotion eliciting stimuli when they believed that an adult or a child audience would view their drawings. Seventy-five 6-year-olds (44 boys and 31 girls) were allocated to three groups: the reference group, the child audience group and the adult audience group. All children completed a drawing session where they first drew a neutral uncharacterised figure, followed by drawings of a sad and a happy ...

  10. Accounting for youth audiences' resistances to HIV and AIDS ...

    African Journals Online (AJOL)

    Results from the study show that HIV and AIDS messages in Tsha Tsha face substantial resistances from situated youth viewers whose social contexts of consumption, shared identities, quotidian experiences and subjectivities, provide critical lines along which the E-E text is often resisted and inflected. These findings do ...

  11. DEVELOPING PLURILINGUAL IDENTITY IN THIRD LANGUAGE CLASSROOM

    Directory of Open Access Journals (Sweden)

    HACKETT-JONES A.V.

    2015-01-01

    Full Text Available The article analyzes the notions of plurilingualism and plurilingual identity through the prism of the concepts of multilingualism and multilingual identity and the perspective of the theories of bilingualism. The article suggests that plurilingual identity can be viewed as an objective in third language (second foreign language teaching and contemplates specific characteristic imposed on a third language learner by the process of third language acquisition and the necessity of managing a certain imbalance between the degrees of language command and culture experience in different target languages.

  12. DEVELOPING PLURILINGUAL IDENTITY IN THIRD LANGUAGE CLASSROOM

    Directory of Open Access Journals (Sweden)

    HACKETT-JONES A.V.

    2015-12-01

    Full Text Available The article analyzes the notions of plurilingualism and plurilingual identity through the prism of the concepts of multilingualism and multilingual identity and the perspective of the theories of bilingualism. The article suggests that plurilingual identity can be viewed as an objective in third language (second foreign language teaching and contemplates specific characteristic imposed on a third language learner by the process of third language acquisition and the necessity of managing a certain imbalance between the degrees of language command and culture experience in different target languages.

  13. Nollywood, Popular Culture and Nigerian National Identity

    Directory of Open Access Journals (Sweden)

    Charles Effiong

    2017-09-01

    Full Text Available Film culture in Nigeria has become very popular among Nigerian and transnational audiences especially in Africa to the extent that there is hardly a day people do not look for new films produced by Nollywood. In the same light, there is hardly a street in the country where one cannot find at least a video shop that distributes these films. Young and old people especially those in the rural areas are often found hanging around these shops to catch a glimpse of any of the films advertised by retail outlets. This has therefore proven the popularity of Nollywood productions among the people, who see in these films issues of culture that engage their attention and also try to give them awareness about socio-cultural practices that are common in the society. A major problem of concern is that although these films expose and treat cultural issues that affect the society, their promotion of a true national identity is questionable. In this regard, this paper is an attempt to examine how the films produced by Nollywood have been able to promote national identity vis-à-vis showcasing the cultural values of the people that can be cherished in the Nigerian society and beyond. Arguments on this will be done through qualitative (interview method and supported by Kantian morality theory, which will help in concluding that as popular culture, Nigerian films have created among Nigerians and the world some cultural practices that tend to give the Nigerian people a negative identity.

  14. Reading Hebrews through Akan ethnicity and social identity

    Directory of Open Access Journals (Sweden)

    Seth Kissi

    2017-04-01

    Full Text Available The Akan people of Ghana have concepts of ethnicity and social identity which are similar to those found in the Mediterranean world, which find expression in the issues addressed in the letter to the Hebrews. This similarity makes the reading of Hebrews in light of Akan ethnicity and social identity possible, giving one the expected meaning from the perspective of those concepts as within the original context of the audience. This article therefore discusses some theories on ethnicity and social identity as well as the Akan people of Ghana and their concepts of ethnicity and social identity. It further explains the social context of the letter of Hebrews against which Hebrews is then read in light of Akan ethnicity and social identity. The focus of this reading is on how the ethnic identity of the readers presented in Hebrews enhances the social identity of the readers and provides the means by which the author’s appeal to his readers for their faithfulness to God becomes meaningful and urgent.

  15. Variational identities and Hamiltonian structures

    International Nuclear Information System (INIS)

    Ma Wenxiu

    2010-01-01

    This report is concerned with Hamiltonian structures of classical and super soliton hierarchies. In the classical case, basic tools are variational identities associated with continuous and discrete matrix spectral problems, targeted to soliton equations derived from zero curvature equations over general Lie algebras, both semisimple and non-semisimple. In the super case, a supertrace identity is presented for constructing Hamiltonian structures of super soliton equations associated with Lie superalgebras. We illustrate the general theories by the KdV hierarchy, the Volterra lattice hierarchy, the super AKNS hierarchy, and two hierarchies of dark KdV equations and dark Volterra lattices. The resulting Hamiltonian structures show the commutativity of each hierarchy discussed and thus the existence of infinitely many commuting symmetries and conservation laws.

  16. Education and identity of adult educators

    Directory of Open Access Journals (Sweden)

    Zoran Jelenc

    2010-10-01

    Full Text Available Adult education and learning has because of its wide extensiveness and variability huge difficulties with its identity. Difficulties appear in all three spheres of identity: professional identity of adult education; societal identity of the field; and personal identity with the profession. In our contribution we list and describe difficulties in all three identity areas. Insufficient identity is a great obstacle for continuing education and further training of those who work or wish to work in adult education or they are obliged to carry out such education. They are all named ‘adult educators’ but their roles and tasks in education are different. Contents and ways of realization of programs have to be adapted to that. We recommend: modular programs for different target groups should be created from a wide list of contents; more sophisticated methods of marketing and recruiting should be used for the better realization of programs; programs should enable participants to get publicly recognized certificates and in this way current program of pedagogical-andragogical education which does not follow enough above-named difficulties of identity should be replaced; successful programs should be distributed all over Slovenia and performed in cooperation with another providers.

  17. Exploring medical identity theft.

    Science.gov (United States)

    Mancilla, Desla; Moczygemba, Jackie

    2009-09-16

    The crime of medical identity theft is a growing concern in healthcare institutions. A mixed-method study design including a two-stage electronic survey, telephone survey follow-up, and on-site observations was used to evaluate current practices in admitting and registration departments to reduce the occurrence of medical identity theft. Survey participants were chief compliance officers in acute healthcare organizations and members of the Health Care Compliance Association. Study results indicate variance in whether or how patient identity is confirmed in healthcare settings. The findings of this study suggest that information systems need to be designed for more efficient identity management. Admitting and registration staff must be trained, and compliance with medical identity theft policies and procedures must be monitored. Finally, biometric identity management solutions should be considered for stronger patient identification verification.

  18. Experiencing with Identity

    DEFF Research Database (Denmark)

    Pors, Justine Grønbæk

    2012-01-01

    This article studies how a political organization begins to experiment with its identity. By use of an empirical case of the Danish Ministry of Education, I examine how a political organization supplements its identity of a legislating power with identities of a supervisor, beacon and facilitator...... of evaluation in public schools. Out of a paralysis emerge new innovative strategies of governing, aimed at the schools’ self-governing capacity. The identity of the political system thus emerges as oscillations between different roles of a legislating power and a supervising coach. The case study suggests...... that a society of experimentalism is emerging. Thus, the relevant object of study is no longer organizational identity, but the experiments with different identities that modern organizations are performing....

  19. Using History in the Creation of Organizational Identity

    DEFF Research Database (Denmark)

    Zundel, Mike; Holt, Robin; Popp, Andrew

    2016-01-01

    theorize these two uses by drawing on speech act theory to develop a taxonomy of uses of history and to elaborate the opportunities and challenges that come when historical narratives are fashioned in the service of identity. We conclude with a further insight gained from speech act theory that suggests......Organizations frequently draw on history as a resource, for instance when attempting to establish or maintain identity claims. However, little has been done to review the advantages and problems of such use of history and it is not clear how using history impacts on the appreciation of history...... itself and, ultimately, on the insights that may be gained when engaging with the past. To begin to address these questions we distinguish two related uses of history as a resource for organizational identity: as a means of committing external audiences and, as a way of finding inward commitment. We...

  20. Professional entrepreneurial identity construction

    DEFF Research Database (Denmark)

    Ramsgaard, Michael Breum

    The present study investigates the construction of a professional identity as an entrepreneur in a sample of people with educational background in nutrition and health. The study examines the connection between professional identity construction and entrepreneurial business emergence using...... ‘entrepreneurial preparedness’ as parameter. This research seeks to address the following questions: What significant components or characteristics do entrepreneurs rely on in the early processes of constructing an entrepreneurial identity....

  1. Personal Identity in Enhancement

    Directory of Open Access Journals (Sweden)

    Jana Podroužková

    2015-09-01

    Full Text Available The aim of this paper is to introduce the concept of human enhancement, its methods and its relation to personal identity. Also several approaches to personal identity will be described. Transhumanism is a special think tank supporting human enhancement through modern technologies and some of its representatives claim, that even great changes to human organisms will not affect their personal identity. I will briefly describe the most important means of human enhancment and consider the problem of personal identity for each of them separately.

  2. Known and Unknown Identity

    DEFF Research Database (Denmark)

    Henze-Pedersen, Sofie

    This qualitative study investigates the relationship between openness and identity among 18 adoptees. Many studies have argued that a high degree of openness is important for the identity formation of adoptees. However, few studies have explored this relationship. Two types of openness...... (biographical knowledge and communicative openness) are used to categorise the empirical material, making it possible to illuminate how different types of openness influence identity. The findings suggest that there is no direct link between a high degree of openness and positive identity formation. Instead...

  3. Identity/Time

    Directory of Open Access Journals (Sweden)

    Nancy J. Knauer

    2013-09-01

    Full Text Available This paper engages the unspoken fourth dimension of intersectionality—time. Using the construction of lesbian, gay, bisexual, and transgender (LGBT identities as an example, it establishes that identity, as it is lived and experienced, is not only multivalent, but also historically contingent. It then raises a number of points regarding the temporal locality of identity—the influence of time on issues of identity and understanding, its implications for legal interventions, social movement building, and paradigms of progressive change. As the title suggests, the paper asks us to consider the frame of identity over time.

  4. Exit Noise Summer Fest: Explaining the audience in ethnographic discourse

    Directory of Open Access Journals (Sweden)

    Lukić-Krstanović Miroslava M.

    2005-01-01

    Full Text Available In Ethnology, studying festivals is a relevant activity since it could enlighten a number of complex cultural and social processes. The festivals represent public events, public ceremonies, cluster of rituals and produce many symbols, and as such, they are in fact a creative reflection of a society. In this paper, we analyze the Exit Noise Summer Fest, the biggest music festival in SE Europe. The aim of the analysis is to gain understanding of the cultural event of this kind and its protagonists, namely, the audience. Shedding a light to a music spectacle, from a standpoint of social and symbolic communication, directs to a different perspective in reading of rituals, communities zones, and semantic constructions of noise and body in the center of ritual behaviors. The research shows that the music experience and atmosphere of the celebration, though having somewhat unclear ritual borderline and zone, are compatible with the daily culture and social processes, in which the event is created and further reflects itself through various mediums.

  5. Engaging Strangeness in the Art Museum: an audience development strategy

    Directory of Open Access Journals (Sweden)

    Jane Deeth

    2012-03-01

    Full Text Available What is the public art museum’s role in enhancing hesitant viewers’ engagement with contemporary art, especially its more challenging and conceptual aspects? In considering this question, the notion that contemporary art is too difficult for general audiences to engage with directly is refuted. It is suggested that the capacity for viewers to make sense of contemporary art, understood as the discursive practices that have come to the fore since the 1960s, is hindered not by the art but by the art theory that hesitant viewers employ. As representational and formalist aesthetic codes remain the dominant modes of responding to art, for the art museum to become more inclusive, there needs a greater emphasis on discursive approaches to experiencing art. From an examination of claims made across disciplines that advocate discursive practice, including George Hein’s constructivist museum, Helen Illeris’s performative museum and Jacques Lacan’s psychoanalytic conversation, a strategy for the enhancement of the experience of contemporary art for the hesitant or disconnected viewer is proposed that involves reorienting the role of the public art museum from expert speaker to expert listener.

  6. Elective Identities, (Culture, Identization and Integration)

    NARCIS (Netherlands)

    S.J. Magala (Slawomir)

    2002-01-01

    textabstractMost of contemporary individual and social identities (constructed with societal, cultural and technological resources) are radically autonomous, nomadic and virtual - i.e. they are de-traditionalized, open to negotiation and not based on a single interpretation of a tradition.

  7. The Social Nature of Argumentative Practices: The Philosophy of Argument and Audience Reception

    OpenAIRE

    Paula Olmos

    2018-01-01

    Abstract: This article reviews Christopher W. Tindale’s The Philosophy of Argument and Audience Reception (Cambridge, 2015). Résumé: Cet article est une critique de The Philosophy of Argument and Audience Reception (Cambridge, 2015) de Christopher W. Tindale.

  8. Pervasive Public Figure Status and Local or Topical Fame in Light of Evolving Media Audiences.

    Science.gov (United States)

    Bunker, Matthew D.; Tobin, Charles D.

    1998-01-01

    Contributes to journalistic legal scholarship and theory by examining the development of "public figure" status in defamation law, with particular attention to public figures who may have achieved notoriety among less than a national audience. Argues that trends in media and audience fragmentation warrant extensions of current doctrine based on…

  9. Three Concentric Circles: Young Chinese English Learners' Perceptions of Purposeful Audiences

    Science.gov (United States)

    Liu, Jack Jinghui

    2015-01-01

    English learners have more access to communicate with different purposeful audiences across the Three Concentric Circles of English (Kachu, 1985): the Inner Circle, the Outer Circle and the Expanding Circle. However, young language learners' purposeful audience as a focus of communication has not been emphasized as much as other linguistic…

  10. A Taxonomy of Pre/Post Performance Behaviors for Speakers and Audiences in the Basic Course.

    Science.gov (United States)

    Alexander, Bryant Keith

    Noting that introductory public speaking and performance studies classes are often met with great anxiety and trepidation, this paper describes and categorizes the necessary student and audience behaviors at three levels of involvement: 1) pre-performance, 2) post-performance, and 3) audience participation. Teachers can show students how to apply…

  11. Among the Authentic Audience: Young Adults' Perceptions and Responses to Youth as Scientists

    Science.gov (United States)

    Patchen, Amie K.

    2017-01-01

    Lifelong science learning is important for making informed decisions on science topics, and there is a need to engage broader and more diverse audiences with science. One opportunity for engagement occurs when students share science topics with a public audience. Research indicates this interaction can have benefits for students, but little is…

  12. Children's Drawings of Significant Figures for a Peer or an Adult Audience

    Science.gov (United States)

    Burkitt, Esther; Watling, Dawn; Murray, Lucy

    2011-01-01

    The present study assessed if children would present different information in their drawings of emotion eliciting stimuli when they believed that an adult or a child audience would view their drawings. Seventy-five 6-year-olds (44 boys and 31 girls) were allocated to three groups: the reference group, the child audience group and the adult…

  13. Predictors of Horror Film Attendance and Appeal: An Analysis of the Audience for Frightening Films.

    Science.gov (United States)

    Tamborini, Ron; Stiff, James

    1987-01-01

    Analyzes the appeal of horror films. Develops a model that finds that important factors in the horror film's appeal are the audience's desire to experience the satisfying resolutions and to see the destruction usually found in these films and the sensation-seeking personality traits of audience members for these films. (NKA)

  14. Working to Reduce the Effects of Discrimination: Identity Management Strategies in Organizations

    Science.gov (United States)

    Shih, Margaret; Young, Maia J.; Bucher, Amy

    2013-01-01

    Despite efforts to dispel discrimination, workplace discrimination still occurs. We introduce two classes of identity management strategies individuals use to mitigate the negative consequences of discrimination: identity switching (i.e., deemphasizing target identities and recategorizing to a more positively valued identity) and identity…

  15. The influence of an audience response system on knowledge retention: an application to resident education.

    Science.gov (United States)

    Pradhan, Archana; Sparano, Dina; Ananth, Cande V

    2005-11-01

    The purpose of the study was to compare delivery methods of lecture material regarding contraceptive options by either traditional or interactive lecture style with the use of an audience response system with obstetrics and gynecology residents. A prospective, randomized controlled trial that included 17 obstetrics and gynecology residents was conducted. Group differences and comparison of pre/posttest scores to evaluate efficacy of lecture styles were performed with the Student t test. Each participant completed an evaluation to assess usefulness of the audience response system. Residents who received audience response system interactive lectures showed a 21% improvement between pretest and posttest scores; residents who received the standard lecture demonstrated a 2% improvement (P = .018). The evaluation survey showed that 82% of residents thought that the audience response system was a helpful learning aid. The results of this randomized controlled trial demonstrate the effectiveness of audience response system for knowledge retention, which suggests that it may be an efficient teaching tool for residency education.

  16. Communicative Informatics: An Active and Creative Audience Framework of Social Media

    Directory of Open Access Journals (Sweden)

    Linda M. Gallant

    2011-09-01

    Full Text Available Communicative informatics reflects the interactive complexity of web-based communication and a paradigm shift away from mass communication. Three discursive spheres (database and information systems, human computer interaction, and active audiences work together to control online communication openness and its consequences for post-mass media society’s public common. This has implications for communication freedom, creativity, and constraints in an information-based society. Four propositions shed light on how online audience activity is encouraged by and imperative to corporate interests; how audience creativity can create, accept, or reject messages; how the online audience is monitored; and how online rhetoric can produce or inhibit public commons. Evidence shows that social media’s corporate interests can be at odds with online privacy and citizen communication. This tension is explored with a unique focus on rhetoric, argument, and the communication between audience members and Internet-based corporate media by way of digitized communication feedback loops.

  17. Experiences of faculty and students using an audience response system in the classroom.

    Science.gov (United States)

    Thomas, Christine M; Monturo, Cheryl; Conroy, Katherine

    2011-07-01

    The advent of innovative technologies, such as the audience response system, provides an opportunity to engage students and enhance learning. Based on their experiences, three nursing faculty evaluated the use of an audience response system in four distinct nursing courses through the use of informal survey results. When using the audience response system, the faculty experienced an increased perception of student attentiveness and engagement, high level of class attendance, and enhanced learning. Faculty feelings were mixed concerning the burden in adapting to increased classroom time and increased preparation time. Students' perception of the value of audience response system use was mostly positive, except when responses were included as part of the grade. The majority of the students indicated that use of the audience response system enhanced learning and was a helpful learning method when used with NCLEX-style questions. Overall, faculty believed that the benefits of student engagement and enhanced learning outweighed the burdens of incorporating this new technology in the classroom.

  18. (Re)scaling identities

    DEFF Research Database (Denmark)

    Koefoed, Lasse Martin; Simonsen, Kirsten

    2012-01-01

    of Pakistani origin, the study employs theoretical ideas of estrangement, identification and recognition in order to obtain a thorough understanding of the complexity and the contradictory character of their spatial identities and affiliations. A turning point in the double processes of estrangement...... of identity....

  19. Value Conditionality of Identity

    Directory of Open Access Journals (Sweden)

    M M Yusupov

    2013-12-01

    Full Text Available The article considers theoretical approaches to the study of values and identity, and reveals the role of values in the formation of the ethnic, regional and Russian identity on the example of Chechnya and the North Caucasus, with the sociological indicators characterizing value orientations and self-identification.

  20. Self and social identity

    NARCIS (Netherlands)

    Ellemers, N; Spears, R; Doosje, B

    2002-01-01

    In this chapter, we examine the self and identity by considering the different conditions under which these are affected by the groups to which people belong. From a social identity perspective we argue that group commitment, on the one hand, and features of the social context, on the other hand,

  1. Children's Social Identities

    Science.gov (United States)

    Bennett, Mark

    2011-01-01

    This paper provides a brief overview of recent developmental research on themes related to children's social identities. Initially, consideration is given to the capacity for social categorization, following which attention is given to children's developing conceptions of social identities, their identification with social groups, and the…

  2. Corporate identity. Brand designs.

    Science.gov (United States)

    Mathieson, Steve

    2004-02-19

    The past two years have seen a steadily more consistent brand identity for the NHS. Branding will become more important as foundation status and PCT commissioning makes acute hospitals more competitive. This has put pressure on some trusts that have their own strong identities.

  3. Identities-in-action

    DEFF Research Database (Denmark)

    Stentoft, Diana; Valero, Paola

    2009-01-01

    The notion of identity is often used in mathematics education research in an attempt to link individual and social understandings of mathematical learning. In this paper we review existing research making use of the notion of identity, and we point to some of the strengths and weaknesses in the w...

  4. Identity without Membership?

    DEFF Research Database (Denmark)

    Dobusch, Leonhard; Schoeneborn, Dennis

    the formation of organizational identity in more fluid organizational settings. Drawing on an empirical study of the hacker collective Anonymous, we show that organizational identity is formed through public communicative events that are subject to meaning negotiation whether or not actions can be attributed...

  5. Personal Identity in Japan

    Science.gov (United States)

    Sugimura, Kazumi; Mizokami, Shinichi

    2012-01-01

    This chapter explores characteristics of identity formation among Japanese adolescents and young adults living in a cultural context where individualism has been increasingly emphasized even while maintaining collectivism. We argue that, to develop a sense of identity in Japanese culture, adolescents and young adults carefully consider others'…

  6. A Model for Advertising Aestheticization: How An Ad is Aesthetically Created and has an Impact on Audience- Product, Pdvertising Pood and Target Audience Triangle

    Directory of Open Access Journals (Sweden)

    Nurdan Öncel Taskiran

    2016-01-01

    Full Text Available Owing to aesthetic components that advertisement texts generally have, advertisements are sometimes perceived as a genre of art by some circles. The study is based upon a perspective presented by an interdisciplinary background and it acknowledges a paradigm that advertising is not a genre of art, it obviously pursues commercial profits and within this context, expolits the created aesthetics in product. The main objective of the study, which focuses advertising aesthetic fundamentally, is to build a scientific model formulating some levels of aestheticisation during its production process. Formulation in question has been reconstructed on theoretical and applied literature.

  7. Multicultural identity processes.

    Science.gov (United States)

    Hong, Ying-Yi; Zhan, Siran; Morris, Michael W; Benet-Martínez, Verónica

    2016-04-01

    The study of multicultural identity has gained prominence in recent decades and will be even more urgent as the mobility of individuals and social groups becomes the 'new normal'. This paper reviews the state-of-the-art theoretical advancements and empirical discoveries of multicultural identity processes at the intrapersonal, interpersonal, and collective (e.g., organizational, societal) levels. First, biculturalism has more benefits for individuals' psychological and sociocultural adjustment than monoculturalism. Bicultural individuals' racial essentialist beliefs and Bicultural Identity Integration affect cultural frame switching, racial categorization, and creativity. Second, identity denial and identity-based discrimination by other people or groups threaten multicultural individuals' psychological health and performance. Third, multiculturalism and interculturalism policies are associated with different conceptions of and attitudes toward diversity, and have distinct outcomes for multicultural individuals and societies. Copyright © 2015 Elsevier Ltd. All rights reserved.

  8. Identity as wrapping up

    DEFF Research Database (Denmark)

    Nickelsen, Niels Christian Mossfeldt

    2015-01-01

    The aim of this paper is to provide an understanding of cross-professional collaboration and to develop a notion of professional identity based in practice. The background of the paper is science and technology studies and more precisely actor network theory. The method used: The empirical analysis...... in close relation to the making of a report concerning the cross-professional collaboration. Findings are that “Identity as wrapping up” points to the way in which certain actors, by other actors, are maneuvered into certain pockets in a network. Identity as wrapping up is emphasized as a way...... of participating, which is closely connected to the intention to control the relation towards the other. Thus identity as wrapping up is argued to be a strategy to optimize the situation of one’s own profession. Conclusion: This articulation of identity contributes to the actor network literature as well...

  9. Researcher Identity in Transition

    DEFF Research Database (Denmark)

    Castelló, Montserrat; Kobayashi, Sofie; McGinn, Michelle K.

    2015-01-01

    to reinterpretation, and ECRs need to attend to new or reimagined signals in their efforts to develop a researcher identity in this current context. In this article, we present a comprehensive framework for researcher identity in relation to the ways ECRs recognise and respond to divergent signals across spheres...... of activity. We illustrate this framework through eight identity stories drawn from our earlier research projects. Each identity story highlights the congruence (or lack of congruence) between signals across spheres of activity and emphasises the different ways ECRs respond to these signals. The proposed...... comprehensive framework allows for the analysis of researcher identity development through the complex and intertwined activities in which ECRs are involved. We advance this approach as a foundation for a sustained research agenda to understand how ECRs identify and respond to relevant signals, and...

  10. Visual identity and rebranding

    Directory of Open Access Journals (Sweden)

    Katarzyna Wrona

    2015-06-01

    Full Text Available The goal of this article is to highlight the essence of visual identification and rebranding, as well as to discuss elements of corporate identity, which are subject to revitalization in the process of refreshing the image of a brand. In the first part the article the analysis of the term visual identification is conducted. In the analysis special attention is drawn to the role of visual identification in creating a coherent identity of an organization. In the subsequent chapters further components of corporate identity are presented in detail – starting with logotype, through business forms, advertisements, accompanying materials and Internet websites to signs on buildings. Moreover, corporate identity book as a collection of standards and guidelines for application of corporate identity rules is discussed. The deliberations are based on the study of literature. The last chapter presented the transformation of the brand of Institute of Aviation.

  11. How the industry is marketing menthol cigarettes: the audience, the message and the medium.

    Science.gov (United States)

    Richardson, Amanda; Ganz, Ollie; Pearson, Jennifer; Celcis, Nathalie; Vallone, Donna; Villanti, Andrea C

    2015-11-01

    Despite declines in overall US cigarette consumption, the menthol cigarette market share has increased in recent years. Advertising contributes to menthol initiation and use, but little has been done to characterise menthol cigarette advertising outside of the point of sale. Two full-service advertising firms were used to develop a library of menthol cigarette advertisements (ads) over a 9-month period (June 2012-February 2013) in the USA. The volume of ads, media channel (direct mail, print, online, email), estimated spend and households reached was summarised overall and by brand in 2013. Direct mail, email and print ads were coded for content and the target audience of print publications was examined. Over the study period, 205 menthol cigarette ads were identified with estimated expenditures exceeding US$31 million, with 70% spent on direct mail ads. Over 90% of ads promoted Camel, Marlboro and Newport menthol cigarettes. A majority (87%) of direct mail ads contained coupons or other incentives known to appeal to price-sensitive customers. Only two brands' print ads appeared during this period: Newport ads focused on themes of sociability and sexuality, and were placed in magazines targeting African-Americans and younger consumers; American Spirit print ads were placed in general interest magazines and predominantly stressed the 'natural' aspects of their brand. The tobacco industry continues to spend millions of dollars promoting menthol cigarettes through channels that preferentially target vulnerable subgroups, such as African-Americans and younger consumers. Public health campaigns to educate and combat the influence of menthol advertising are needed. Published by the BMJ Publishing Group Limited. For permission to use (where not already granted under a licence) please go to http://www.bmj.com/company/products-services/rights-and-licensing/

  12. Using photographic art to connect researchers with public audiences

    Science.gov (United States)

    Van Haren, J. L.; Roberts, E.; Fields, J.; Johnson, B.; Saleska, S. R.

    2013-12-01

    Communication is a process by which information is exchanged between individuals. Before information can be exchanged both or al parties have to be willing to partake in the communication process. Climate change scientists are still struggling to present their message in part because the general public does not want to hear their message and in part of the personality gap between scientists and the general public (Weiler et al. 2011). This demonstrates the need for communication, through a variety of means, with the general public about who climate change researchers are and what they do, besides the message that they have to convey. This ';feeling' type - relying on personal value and impact of decisions on others- of communication, not common in the scientific community that requires facts, has been suggested to be more effective with the general public (Weiler et al. 2011). We created a multimedia exhibition, which aims to put an intimate human face on science with an approach based on the following ideas: 1) Art initiates the connection between researchers and public audiences through visual stimulation, and 2) The one-on-one experience with a researcher through audio-visual means increases public engagement with climate change science. The exhibition implements these ideas by first, building on the core artistic vision of an artist/photographer who has been accompanying us on field courses and expeditions in the Amazon basin, and second, by bringing the personal voice and stories of students and scientists to the images in which they are represented. Our approach expanded on these themes with a unique twist: we use artistic imagery and video to show the personality of researchers and the process of science. After an image has captured the attention of a visitor, they will be engaged by the intimacy of hearing the scientist explaining how they got there, what they were doing at that particular moment, and why it's relevant and important to the visitor's life

  13. Health-related media use among youth audiences in Senegal.

    Science.gov (United States)

    Glik, Deborah; Massey, Philip; Gipson, Jessica; Dieng, Thierno; Rideau, Alexandre; Prelip, Michael

    2016-03-01

    Lower- and middle-income countries (LMICs) are experiencing rapid changes in access to and use of new internet and digital media technologies. The purpose of this study was to better understand how younger audiences are navigating traditional and newer forms of media technologies, with particular emphasis on the skills and competencies needed to obtain, evaluate and apply health-related information, also defined as health and media literacy. Sixteen focus group discussions were conducted throughout Senegal in September 2012 with youth aged 15-25. Using an iterative coding process based on grounded theory, four themes emerged related to media use for health information among Senegalese youth. They include the following: (i) media utilization; (ii) barriers and conflicts regarding media utilization; (iii) uses and gratifications and (iv) health and media literacy. Findings suggest that Senegalese youth use a heterogeneous mix of media platforms (i.e. television, radio, internet) and utilization often occurs with family members or friends. Additionally, the need for entertainment, information and connectedness inform media use, mostly concerning sexual and reproductive health information. Importantly, tensions arise as youth balance innovative and interactive technologies with traditional and conservative values, particularly concerning ethical and privacy concerns. Findings support the use of multipronged intervention approaches that leverage both new media, as well as traditional media strategies, and that also address lack of health and media literacy in this population. Implementing health-related interventions across multiple media platforms provides an opportunity to create an integrated, as opposed to a disparate, user experience. © The Author 2014. Published by Oxford University Press. All rights reserved. For Permissions, please email: journals.permissions@oup.com.

  14. Monarchy, jesters, politicians and audiences Comparison of TV satire in UK and Spain

    Directory of Open Access Journals (Sweden)

    José Luis Valhondo Crego, Ph. D.

    2011-01-01

    Full Text Available Satire programmes have become a frequent form of political communication on TV. After the liberalisation of media and the globalization of formats, countries like Spain have adopted satirical formats derived from earlier ones, which relied on old traditions from nearly the inception of television similar to the United Kingdom. The goal of this article is to build a definition of the genre, taking into account the examples of the two mentioned countries and, also, referring to both periods, before and after liberalisation. We will use a comparative methodology relative to the profile of the audiences, of the buffoons of satire and the role played by the politicians through the short history of television satire. The results point to an evolution. During the sixties in the past century, the genre targeted the middle classes, writers tried to popularize politics for a society respectful to the Establishment and politicians censored the program in case it created an imbalance between ideological options during elections. In the nineties, satire jesters acquired the main role in the show and the politicians not only immunized themselves against satire but seemed to take advantage of it.

  15. Effect of media relations on audiences: comparing how editorials and advertising influence behavior

    Directory of Open Access Journals (Sweden)

    Ana Tkalac Verčič

    2010-06-01

    Full Text Available A notion, according to which editorials have a bigger communication influence than advertisements, is very common and quite popular in public relations. The said notion is so prevalent (among both public relations and marketing communications experts that it has led to the concept of perceived influence multipliers that point to a stronger editorial influence in comparison to advertising influence (2.5 to 8 times stronger. Based on the described assumption, the aim of this paper was to further explore how the target audience perceives editorial and advertising content. The research problem was to compare the effects of both types of content on behavior and behavioral intent (through four media – Internet, radio, newspapers and television. Respondents were divided into two groups – current users of the service that was in focus (for influence on behavior and potential users (for influence on behavioral intent. Even though current users said that editorials had a bigger influence on their behavior, this difference was not significant. On the other hand, potential users stated that the advertising content shaped their behavioral intent more than did editorials. These results once again show the assumption, according to which editorials have a stronger communication influence than advertisements, to be highly questionable.

  16. Presidential laugh lines. Candidate display behavior and audience laughter in the 2008 primary debates.

    Science.gov (United States)

    Stewart, Patrick A

    2010-09-01

    Political humor has long been used by candidates to mobilize supporters by enhancing status or denigrating the opposition. Research concerning laughter provides insight into the building of social bonds; however, little research has focused on the nonverbal cues displayed by the individual making humorous comments. This study first investigates whether there is a relationship between facial display behavior and the presence and strength of laughter. Next, the analysis explores whether specific candidate displays during a humorous comment depend on the target of the comment. This paper analyzes the use of humor by Republican and Democratic candidates during ten 2008 presidential primary debates. Data analyzed here employs laughter as an indicator of a successful humorous comment and documents candidate display behavior in the seconds immediately preceding and during each laughter event. Findings suggest specific facial displays play an important communication role. Different types of smiles, whether felt, false, or fear-based, are related to who laughs as well as how intensely the audience is judged to laugh.

  17. Linguistic identity matching

    CERN Document Server

    Lisbach, Bertrand

    2013-01-01

    Regulation, risk awareness and technological advances are increasingly drawing identity search functionality into business, security and data management processes, as well as fraud investigations and counter-terrorist measures.Over the years, a number of techniques have been developed for searching identity data, traditionally focusing on logical algorithms. These techniques often failed to take into account the complexities of language and culture that provide the rich variations  seen in names used around the world. A new paradigm has now emerged for understanding the way that identity data

  18. Vocational Identity and Ego Identity Status in Korean Nursing Students

    Directory of Open Access Journals (Sweden)

    Hyun-Young Koo, PhD, RN

    2016-03-01

    Conclusions: These findings show that nursing students in identity achievement status have secure and clear vocational identities. Further longitudinal and qualitative studies are needed to find out if identity formation among nursing students changes with age.

  19. Projecting the voice: observations of audience behaviours in ICT-mediated contemporary opera

    Science.gov (United States)

    Lin, Yu-Wei; Williams, Alan E.

    2014-07-01

    This paper examines how audiences experience live opera performance and the behaviours they exhibit during live-streaming of the performance. It aims to contribute to our understanding of how audiences, who increasingly inhabit an environment saturated with digital media, respond to contemporary opera performance. Based on a comparative study of audience experiences and behaviours during a live opera performance and the streamed opera screening, we investigate whether digital mediation affects audience appreciation, and whether streaming live opera means the same thing to an audience as the unmediated performance. We firstly outline the conception, design and performance of a contemporary opera and its simultaneous streaming to nearby digital screens. Then, we report the evaluation of the project as measured by a mix of qualitative and quantitative methods during the rehearsals, the live performance and the screening. As one of the few social studies of contemporary classical music in Britain, our study of opera audience behaviours sheds light on the challenges and opportunities afforded by digital technologies for opera companies. Understanding how audiences appreciate digital operas offers practical advice on how theatres and opera companies could respond to new forms of digital activities.

  20. Personal Identity Online

    DEFF Research Database (Denmark)

    Rodogno, Raffaele

    2012-01-01

    Philosophers concerned with the question of personal identity have typically been asking the so-called re-identification question: what are the conditions under which a person at one point in time is properly re-identified at another point in time? This is a rather technical question. In our...... everyday interactions, however, we do raise a number of personal identity questions that are quite distinct from it. In order to explore the variety of ways in which the Internet may affect personal identity, I propose in this study to broaden the typical philosophical horizon to other more mundane senses...... of the question. In Section 2, I describe a number of possible meanings of personal identity observed in everyday contexts and more philosophical ones. With some caveats, I argue that it is the specific context in which the question arises that disambiguates the meaning of the question. Online contexts are novel...

  1. Researcher Identities in Transition

    DEFF Research Database (Denmark)

    Castelló, Montserrat; Wisker, Gina; Kobayashi, Sofie

    as other emergent ‘signals’, the latent or clear indications from institutions and academic communities regarding career directions and necessary professional skills and attitudes should be identified and interpreted for researchers to adequately develop their new identities. The aim of this paper......Researchers are now embarked upon what we define as a ‘risk career’, rather than, as previously, a relatively more predictable academic career. In this changing context, traditional milestones that enabled early career researchers to build their identities are disappearing. Instead, what we define...... is twofold: a) to present a comprehensive framework of the notion of researcher identity by means of analysing those spheres of activity related to researcher and career development; and b) to relate researcher identities to the experiences of early career researchers with issues concerning signals...

  2. Primary Identity in Literature

    DEFF Research Database (Denmark)

    Graham, Brian Russell

    In our times, literary criticism, as well as larger political and cultural developments, is characterized by identity politics, meaning that our discourses are structured around the notion of different socially identifiable populations in society. In relation to literature, this results in our...... viewing the characters in literature in terms of these political identities. Literature is consequently discussed in relation to political causes. Literary criticism is animated by the same causes, and is viewed as having a direct intervention in society in relation to them. In this paper, I will discuss......, in relation to Frye’s works, the idea that the primary identities of characters in literature were and, to a considerable extent, continue to be those of family-member identities. As such, literature should not be appropriated to a political context too readily. Whereas viewing characters in terms of...

  3. Music, culture and identity

    Directory of Open Access Journals (Sweden)

    Ilir Ramadani

    2017-03-01

    Full Text Available At the time of globalization it is difficult to pretend avoiding music culture and identity from political, cultural and social developments. Thus, it is impossible for the music to be unshakable and to represent national identity by not taking and giving nothing to culture. The dynamics of life and the rapid development of technology make it impossible for the culture to remain unaffected in terms of sharing experiences social experiences. Culture represents our current course, both in terms of politics, also in the social and human aspects. Through the technology it is possible for our children to be equal with children of all other countries, to exchange information and to connect directly with all countries of the world. Musical education is one of the main factors of cultural development and preservation of national identity. Identity consists of everything we posses and reflect. We are those who distinguish from each other and have a common denominator compared to other nations.

  4. F*** Yeah Fluid Dynamics: On science outreach and appealing to broad audiences

    Science.gov (United States)

    Sharp, Nicole

    2015-11-01

    Sharing scientific research with general audiences is important for scientists both in terms of educating the public and in pursuing funding opportunities. But it's not always apparent how to make a big splash. Over the past five years, fluid dynamics outreach blog FYFD has published more than 1300 articles and gained an audience of over 215,000 readers. The site appeals to a wide spectrum of readers in both age and field of study. This talk will utilize five years' worth of site content and reader feedback to examine what makes science appealing to general audiences and suggest methods researchers can use to shape their work's broader impact.

  5. WORK AND LEARNER IDENTITY

    DEFF Research Database (Denmark)

    Kondrup, Sissel

    2015-01-01

    The aim of this article is to suggest a theoretical framework than can assess to how people’s engagement in specific historical and social work practices are significant to their development, maintenance or transformation of a learner identity. Such a framework is crucial in order to grasp how...... different groups have distinctive conditions for meeting the obligation of forming a proactive learner identity and engage in lifelong learning prevalent in both national and transnational policies on lifelong learning....

  6. Introduction: Discourses of Identity

    DEFF Research Database (Denmark)

    Madsen, Peter

    2016-01-01

    Analysis of usages of ideas of 'identity' in relation to migration in Britain, France, and Germany, as well as in the Serbian anti-muslim war - with a view of demonstrating conceptual context of the usages.......Analysis of usages of ideas of 'identity' in relation to migration in Britain, France, and Germany, as well as in the Serbian anti-muslim war - with a view of demonstrating conceptual context of the usages....

  7. Developing Identity for Lawyers

    OpenAIRE

    Høedt-Rasmussen, Inger

    2014-01-01

    The role of the lawyer is in transition and the formerly predominantly homogeneous profes-sion has become a heterogeneous group of lawyers with diverging perceptions of the lawyer’s identity and of the main characteristics of the profession. The European Union has extended the perception of democracy and the fundamental rights to include more collective rights, social concerns, global responsibility and sustainability. The dissertation’s main question is: How can the identity and competen...

  8. Connecting the dots within: creative performance and identity integration.

    Science.gov (United States)

    Cheng, Chi-Ying; Sanchez-Burks, Jeffrey; Lee, Fiona

    2008-11-01

    In two studies drawing from social identity theory and the creative-cognition approach, we found that higher levels of identity integration--perceived compatibility between two social identities--predict higher levels of creative performance in tasks that draw on both identity-relevant knowledge domains. Study 1 showed that Asian Americans with higher identity integration were more creative in developing new dishes using a given set of ingredients, but only when both Asian and American ingredients were available. Study 2 showed that female engineers with higher identity integration were more creative in designing a product, but only when the product was targeted to female users. These findings suggest that the psychological management of multiple social identities may be related to accessibility of multiple knowledge domains, which in turn influences creativity.

  9. Memory of the Present: Empathy and Identity in Young Adult Fiction

    Directory of Open Access Journals (Sweden)

    Maria Nikolajeva

    2014-11-01

    Full Text Available Recent studies in cognitive literary criticism have provided scholars of literature with new, stimulating approaches to literary texts and neuroscientists with new insights about human emotions, empathy, and memory through evidence from fiction. What have so far been largely neglected are the implications of cognitive criticism for the study of literature targeting a young audience, whose theory of mind and empathic skills are not yet fully developed. A cognitive approach to children's and young adult literature has to meet several challenges less relevant in general fiction. Firstly, how is a young fictional character's consciousness represented by an author whose cognitive and affective skills are ostensibly superior? Secondly, how do texts instruct their young readers to employ theory of mind in order to assess both the young protagonist's emotions and their understanding of other characters' emotions (higher-order mind-reading? Thirdly, how can fiction support young people's development of their theory of mind? The paper will discuss these issues with a particular focus on memory and identity, expressed textually through tense and narrative perspective. Drawing on work by Lisa Zunshine (2006 and Blackey Vermeule (2010, the predominantly theoretical argument will be illustrated by a contemporary young adult novel, Slated (2012, by Teri Terry.

  10. Sciencetogo.Org: Using Humor to Engage a Public Audience with the Serious Issue of Climate Change

    Science.gov (United States)

    Lustick, D. S.; Lohmeier, J.; Chen, R. F.; Rabkin, D.; Wilson, R.

    2014-12-01

    A team of educators, scientists, and communication experts from multiple universities as well as a Science museum will report on the impact of ScienceToGo.org, which is an Out of Home Multi-Media (OHMM) exhibit targeting adults riding a major subway system. The campaign's goal is to design, implement, and study the efficacy of an OHMM model for free choice science learning about our changing climate. Subway riders represent a diverse and captive audience with most of them spending an average of one hour a day in the subway system. Through the use of specially designed OHMM such as train placards, platform posters, and virtual resources the campaign engages a potential audience of 500,000 riders/day with opportunities to learn climate change science informally. The primary goal of the ScienceToGo.org campaign is to engage, entertain, and educate the adult subway riding community in major U.S. city about climate change as a real, relevant, and solvable local challenge. A naturalistic quasi-experimental inquiry employing a mixed methodology approach best describes our research design with half of the subway system exposed to the project signage (experimental group) and the other half not being exposed to the project signage (control group). To identify possible outcomes, data was collected in the several forms: survey, analytic data associated with website, social media, web app, focus groups, and observations. This campaign is an example of how an individual's daily routine may be enhanced with an informal science learning opportunity. We see an urgent need to improve both the public's engagement with climate change science and to the profile of climate change science in formal education settings. The campaign makes deliberate use of humor and fun to engage a public and diverse audience with the serious issue of climate change. The research that will be presented will reveal some of the strengths and weaknesses of this strategy when communicating science to a diverse

  11. The digital divide: a comparison of online consumer health information for African-American and general audiences.

    Science.gov (United States)

    Kind, Terry; Wallace, Jasmine; Moon, Rachel Y

    2008-11-01

    We sought to assess the quality of health information on internet sites with missions to serve African Americans and to compare the quality to that of sites targeting a general audience. Sites were identified by entering "black Health," "African American health," and "health" into 2 search engines. Websites were assessed for quality and usability by 2 independent readers using published criteria. Disease-specific information was found on 64.7% of African-American sites and 86.2% of general sites. Among these sites, 73% of African-American sites listed authors' qualifications, compared to 96% of general sites (p=0.04). Sixty-four percent of African-American sites provided date last updated, compared with 100% of general sites (p=0.001). The mean literacy level for both types of sites was approximately 10th grade. The literacy level of African-American sites at governmental and educational domains was lower (NS). This is the first study to examine critically the quality of health information on Internet sites serving African-American audiences. Our study suggests methods to guide healthcare providers and health educators in counseling patients regarding internet-based health information. The "digital divide" is about quality as well as access.

  12. Erasmus Darwin's Deistic Dissent and Didactic Epic Poetry: Promoting Science Education to a Mixed Audience Under the Banner of Tolerance

    Science.gov (United States)

    Martin, Kirsten Anne

    Erasmus Darwin's task as a Deistic Dissenter poet who wished to promote science education to a mixed audience was complex. There was mainstream concern over what Deists and Dissenters actually believed about God, their involvement in science, and, especially, how their published works, whatever the subject, might affect public morality and politics. I argue that Darwin's poetry is primarily in the genre of Lucretian didactic epic but that it also involves elements of other written traditions (literary and non-literary). I focus on English didactic poetry, the theological written traditions of Dissent and Deism, and a particular tradition of erotic satire. The genre of Lucretian didactic epic and the tradition of English didactic poetry are non-identical. In Darwin's Lucretian didactic epic, resemblances to such poems as Pope's Essay on Man challenge ideas about what kind of narrative a didactic poem in the English language can deliver. Techniques from the theological written traditions of Dissent and Deism reflect Darwin's affiliations, signal that science education fits within a larger debate about intellectual freedom, and promote tolerance for differences of opinion about nature. Mimicry of a particular tradition of erotic satire helps to downplay the address to a mixed audience while satirising some common misconceptions about poetry, botany, and women in the period. Darwin's poetry challenges ideas about what people from his community of belief meant to communicate or transmit by writing for the general public, what the general public was entitled to learn, and what poetry was able to teach. Perhaps Darwin's biggest modification of Lucretian didactic epic was that he did not tell his readers exactly what to think, but how.

  13. Inferring audience partisanship for YouTube videos

    NARCIS (Netherlands)

    Weber, I.; Garimella, V.R.K.; Borra, E.; Schwabe, D.

    2013-01-01

    Political campaigning and the corresponding advertisement money are increasingly moving online. Some analysts claim that the U.S.-elections were partly won through a smart use of (i) targeted advertising and (ii) social media. But what type of information do politicized users consume online? And,

  14. Christian identity of secular Europe

    Directory of Open Access Journals (Sweden)

    Malešević Miroslava

    2006-01-01

    Full Text Available The Jyllands-Posten Muhammad cartoons controversy began after twelve editorial cartoons, most of which depicted the Islamic prophet Muhammad, were published in the Danish newspaper Jyllands-Posten on September 30, 2005. The newspaper explained that this publication was a contribution to debate regarding criticism of Islam and self-censorship. In response, Danish Muslim organizations held public protests and spread knowledge of Jyllands-Postens publication. As the controversy grew, some or all of the cartoons were reprinted in newspapers in more than fifty other countries, which led to violent protests, particularly in the Muslim world. Critics of the cartoons describe them as islamophobic and argue that they are blasphemous, intended to humiliate a marginalized Danish minority, and a manifestation of ignorance about the history of western imperialism, from colonialism to the current conflicts in the Middle East. Supporters of the cartoons claim they illustrate an important issue in an age of Islamic extremist terrorism and that their publication is a legitimate exercise of the right of free speech. They also note that similar cartoons about other religions are frequently printed, arguing that the followers of Islam were not targeted in a discriminatory way. The dispute has again pointed out to the relevance of religion and religious differences in the contemporary world. Again, several questions presented themselves as significant: citizen freedom, values and the rights to exercise them, secularism, tolerance, multiculturalism majority-minority relationships and so on. The resolution to these issues appears as of the outmost importance, considering the existing tendencies of united Europe to even more firmly establish cultural, economic, and political associations, in order to launch a one, joined European identity with vanishing national, ethnic and religious differences. Therefore, the question becomes: what could serve as a foundation for

  15. Millennial fandom: Television audiences in the transmedia age, by Louisa Ellen Stein [book review

    Directory of Open Access Journals (Sweden)

    Helena Louise Dare-Edwards

    2016-09-01

    Full Text Available Review of Louisa Ellen Stein, Millennial fandom: Television audiences in the transmedia age. Iowa City: University of Iowa Press, 2015, paperback, $24 (224p ISBN 978-1609383558; e-book, $24, ISBN 978-1609383565.

  16. Watching Dallas again 2: Locating viewing pleasures—An audience study of the new Dallas

    Directory of Open Access Journals (Sweden)

    Raquel L. Raj

    2015-06-01

    Full Text Available This audience reception project performs a study of the first season of the new Dallas (2012–14 in terms of its lack of ironic viewing, which relegates the show to a restorative form of nostalgia.

  17. “It really is a craft” Repertoires in journalistic frontrunners’ talk on audience participation

    NARCIS (Netherlands)

    Borger, M.; Costera Meijer, I.; van Hoof, A.M.J.; Sanders, J.

    2013-01-01

    Studies of participatory journalism demonstrate that professional journalism can be resistant to change. Journalists and news organizations do wish to encourage audience contribution and digital innovation, but find it difficult to reconcile traditional journalistic values and practices with more

  18. “It really is a craft” - Repertoires in journalistic frontrunners’ talk on audience participation

    NARCIS (Netherlands)

    Borger, M.; Costera Meijer, I.; Hoof, A. van; Sanders, J.M.

    2013-01-01

    Studies of participatory journalism demonstrate that professional journalism can be resistant to change. Journalists and news organizations do wish to encourage audience contribution and digital innovation, but find it difficult to reconcile traditional journalistic values and practices with more

  19. Youth audience segmentation strategies for smoking-prevention mass media campaigns based on message appeal.

    Science.gov (United States)

    Flynn, Brian S; Worden, John K; Bunn, Janice Yanushka; Dorwaldt, Anne L; Connolly, Scott W; Ashikaga, Takamaru

    2007-08-01

    Mass media interventions are among the strategies recommended for youth cigarette smoking prevention, but little is known about optimal methods for reaching diverse youth audiences. Grades 4 through 12 samples of youth from four states (n = 1,230) rated smoking-prevention messages in classroom settings. Similar proportions of African American, Hispanic, and White youth participated. Impact of audience characteristics on message appeal ratings was assessed to provide guidance for audience segmentation strategies. Age had a strong effect on individual message appeal. The effect of gender also was significant. Message ratings were similar among the younger racial/ethnic groups, but differences were found for older African American youth. Lower academic achievement was associated with lower appeal scores for some messages. Age should be a primary consideration in developing and delivering smoking-prevention messages to youth audiences. The unique needs of boys and girls and older African American adolescents should also be considered.

  20. A Reception Analysis on the Youth Audiences of TV Series in Marivan

    Directory of Open Access Journals (Sweden)

    Omid Karimi

    2014-03-01

    Full Text Available The aim of this article is to describe the role of foreign media as the agitators of popular culture. For that with reception analysis it’s pay to describe decoding of youth audiences about this series. Globalization theory and Reception in Communication theory are formed the theoretical system of current article. The methodology in this research is qualitative one, and two techniques as in-depth interview and observation are used for data collection. The results show different people based on individual features, social and cultural backgrounds have inclination toward special characters and identify with them. This inclination so far the audience fallow the series because of his/her favorite character. Also there is a great compatibility between audience backgrounds and their receptions. A number of audience have criticized the series and point out the negative consequences on its society. However, seeing the series continue; really they prefer watching series enjoying to risks of it.

  1. From the Moon: Bringing Space Science to Diverse Audiences

    Science.gov (United States)

    Runyon, C. J.; Hall, C.; Joyner, E.; Meyer, H. M.; M3 Science; E/PO Team

    2011-12-01

    -hour graduate credit course. Through these courses, teachers from a variety of disciplines and grade levels journey to the Moon, exploring NASA's historic and current missions and data. As both of these courses are primarily online, we incorporate interactive ways for educators to explore and communicate their ideas. Through a series of scaffolded webquests, educators work through inquiry-oriented lessons to gather information and data directly through the Internet. The webquests allow students to freely explore, motivating them to investigate open-ended questions and enhance their self-learning process. III) To address more diverse audiences, a unique partnership among the College of Charleston's School of Science and Math and the School of the Arts will showcase a two-year celebration of lunar observations and analyses. From the Moon: Mapping and Exploration will open in November, 2011. From the Moon: Mysteries and Myths exhibit at the Halsey Gallery of Art in Charleston, SC will open in Fall, 2013. Patrons will explore one-of-a-kind artifacts, as well as early observations from Galileo to current observations from ongoing NASA lunar missions. Both exhibits will be paired with tactile activities, lesson plans and professional development opportunities.

  2. The communication effects of audience situation and message framing on smoking cessation

    OpenAIRE

    Yang, Dong-jenn

    2013-01-01

    This study examined the communication effects of smoking cessation by using message framing (positive messages/negative messages) and audience situation (smoker/nonsmoker and high/low self-efficacy). The study used 207 valid homogeneous subjects and a between-subject experiment method was employed for analyses. The results showed that the communication effects were influenced by the interactive effects of message framing and audience situation, and for smokers, positive messages have a more s...

  3. {SW}ARMED: Captive Portals, Mobile Devices, and Audience Participation in Multi-User Music Performance

    OpenAIRE

    Hindle, Abram

    2013-01-01

    Audience participation in computer music has long been limited byresources such as sensor technology or the material goods necessary toshare such an instrument. A recent paradigm is to take advantageof the incredible popularity of the smart-phone, a pocket sizedcomputer, and other mobile devices, to provide the audience aninterface into a computer music instrument. In this paper we discuss amethod of sharing a computer music instrument's interface with anaudience to allow them to interact via...

  4. How Less Alienation Creates More Exploitation? Audience Labour on Social Network Sites.

    Directory of Open Access Journals (Sweden)

    Eran Fisher

    2012-05-01

    Full Text Available Abstract: The notion of audience labour has been an important contribution to Marxist political economy of the media. It revised the traditional political economy analysis, which focused on media ownership, by suggesting that media was also a site of production, constituting particular relations of production. Such analysis highlighted the active role of audience in the creation of media value as both commodities and workers, thus pointing to audience exploitation. Recently, in light of paradigmatic transformations in the media environment – particularly the emergence of Web 2.0 and social network sites – there has been a renewed interest in such analysis, and a reexamination of audience exploitation. Focusing on Facebook as a case-study, this article examines audience labour on social network sites along two Marxist themes – exploitation and alienation. It argues for a historical shift in the link between exploitation and alienation of audience labour, concurrent with the shift from mass media to social media. In the mass media, the capacity for exploitation of audience labour was quite limited while the alienation that such work created was high. In contrast, social media allows for the expansion and intensification of exploitation. Simultaneously, audience labour on social media – because it involves communication and sociability – also ameliorates alienation by allowing self-expression, authenticity, and relations with others. Moreover, the article argues that the political economy of social network sites is founded on a dialectical link between exploitation and alienation: in order to be de-alienated, Facebook users must communicate and socialize, thus exacerbating their exploitation. And vice-versa, in order for Facebook to exploit the work of its users, it must contribute to their de-alienation.

  5. TV FOR CHILDREN : How the Swedish Public Service Television Imagines a Child Audience

    OpenAIRE

    Pettersson, Åsa

    2013-01-01

    The study explores how the Swedish public service TV institution imagines a child audience in a societal context where the broadcasting landscape hastransformed greatly over the past thirty years and where TV is seen to  constitute both risks and benefits for children. The concept of TV for children is established to broaden the scope for studying what has been broadcast for a child audience on public service TV. The empirical material consists of both broadcasting policy documents and an ext...

  6. The Process of Identity Work: Negotiating a Work Identity

    NARCIS (Netherlands)

    Crafford, A.; Adams, B.G.; Saayman, T.; Vinkenburg, C.J.; Jansen, P.G.W.; Roodt, G.

    2015-01-01

    Identity work is an important process in negotiating, regulating and maintaining a coherent sense of self-(identity). In this chapter we discuss how identity work is particularly useful in establishing a work identity. The crux of the discussion in this chapter is based on the qualitative phase of

  7. Post What? The Liminality of Multi-Racial Identity

    Directory of Open Access Journals (Sweden)

    Danielle Fuentes Morgan

    2016-06-01

    Full Text Available This article, “Post What? The Liminality of Multi-Racial Identity,” argues that the successes and failures of 21st-century satire reveal the myth of post-raciality while simultaneously dismissing racial essentialism. I focus on three critical moments: the commercial success of Mat Johnson’s Loving Day, a text and forthcoming television show that examines the shifting self-identities of mixed-race individuals; the inability of a potential love interest on the television series, Louie, to accept a black woman as the ex-wife of the titular protagonist’s phenotypically white daughters; and Barack Obama’s self-designation as “black” on the census shortly after his election. I argue that the widespread reach of these instances, coupled with audience engagement and response, underscores the ways that the public realm frames a contemporary understanding of race as both meaningful and absurd.

  8. Avec Orima - Designing the brand identity

    OpenAIRE

    Nguyen Le Quynh, Nga; Carvalho, Maria Clara da Costa

    2016-01-01

    The thesis is a document in building the brand image for the authors’ own start-up Avec Orima. It is motivated by the need to take the company from the planning stage to the next very first step of implementing the business – designing the company’s brand identity. The thesis focused on the process of designing the brand identity. The process began with analysing the company and Finnish target market to have the insights on what the company stands for and wants to achieve. The study then ...

  9. To Crowdfund Research, Scientists Must Build an Audience for Their Work.

    Directory of Open Access Journals (Sweden)

    Jarrett E K Byrnes

    Full Text Available As rates of traditional sources of scientific funding decline, scientists have become increasingly interested in crowdfunding as a means of bringing in new money for research. In fields where crowdfunding has become a major venue for fundraising such as the arts and technology, building an audience for one's work is key for successful crowdfunding. For science, to what extent does audience building, via engagement and outreach, increase a scientist's abilities to bring in money via crowdfunding? Here we report on an analysis of the #SciFund Challenge, a crowdfunding experiment in which 159 scientists attempted to crowdfund their research. Using data gathered from a survey of participants, internet metrics, and logs of project donations, we find that public engagement is the key to crowdfunding success. Building an audience or "fanbase" and actively engaging with that audience as well as seeking to broaden the reach of one's audience indirectly increases levels of funding. Audience size and effort interact to bring in more people to view a scientist's project proposal, leading to funding. We discuss how projects capable of raising levels of funds commensurate with traditional funding agencies will need to incorporate direct involvement of the public with science. We suggest that if scientists and research institutions wish to tap this new source of funds, they will need to encourage and reward activities that allow scientists to engage with the public.

  10. To Crowdfund Research, Scientists Must Build an Audience for Their Work.

    Science.gov (United States)

    Byrnes, Jarrett E K; Ranganathan, Jai; Walker, Barbara L E; Faulkes, Zen

    2014-01-01

    As rates of traditional sources of scientific funding decline, scientists have become increasingly interested in crowdfunding as a means of bringing in new money for research. In fields where crowdfunding has become a major venue for fundraising such as the arts and technology, building an audience for one's work is key for successful crowdfunding. For science, to what extent does audience building, via engagement and outreach, increase a scientist's abilities to bring in money via crowdfunding? Here we report on an analysis of the #SciFund Challenge, a crowdfunding experiment in which 159 scientists attempted to crowdfund their research. Using data gathered from a survey of participants, internet metrics, and logs of project donations, we find that public engagement is the key to crowdfunding success. Building an audience or "fanbase" and actively engaging with that audience as well as seeking to broaden the reach of one's audience indirectly increases levels of funding. Audience size and effort interact to bring in more people to view a scientist's project proposal, leading to funding. We discuss how projects capable of raising levels of funds commensurate with traditional funding agencies will need to incorporate direct involvement of the public with science. We suggest that if scientists and research institutions wish to tap this new source of funds, they will need to encourage and reward activities that allow scientists to engage with the public.

  11. Predicting Audience Location on the Basis of the k-Nearest Neighbor Multilabel Classification

    Directory of Open Access Journals (Sweden)

    Haitao Wu

    2014-01-01

    Full Text Available Understanding audience location information in online social networks is important in designing recommendation systems, improving information dissemination, and so on. In this paper, we focus on predicting the location distribution of audiences on YouTube. And we transform this problem to a multilabel classification problem, while we find there exist three problems when the classical k-nearest neighbor based algorithm for multilabel classification (ML-kNN is used to predict location distribution. Firstly, the feature weights are not considered in measuring the similarity degree. Secondly, it consumes considerable computing time in finding similar items by traversing all the training set. Thirdly, the goal of ML-kNN is to find relevant labels for every sample which is different from audience location prediction. To solve these problems, we propose the methods of measuring similarity based on weight, quickly finding similar items, and ranking a specific number of labels. On the basis of these methods and the ML-kNN, the k-nearest neighbor based model for audience location prediction (AL-kNN is proposed for predicting audience location. The experiments based on massive YouTube data show that the proposed model can more accurately predict the location of YouTube video audience than the ML-kNN, MLNB, and Rank-SVM methods.

  12. Communicating with the crowd: speakers use abstract messages when addressing larger audiences.

    Science.gov (United States)

    Joshi, Priyanka D; Wakslak, Cheryl J

    2014-02-01

    Audience characteristics often shape communicators' message framing. Drawing from construal level theory, we suggest that when speaking to many individuals, communicators frame messages in terms of superordinate characteristics that focus attention on the essence of the message. On the other hand, when communicating with a single individual, communicators increasingly describe events and actions in terms of their concrete details. Using different communication tasks and measures of construal, we show that speakers communicating with many individuals, compared with 1 person, describe events more abstractly (Study 1), describe themselves as more trait-like (Study 2), and use more desirability-related persuasive messages (Study 3). Furthermore, speakers' motivation to communicate with their audience moderates their tendency to frame messages based on audience size (Studies 3 and 4). This audience-size abstraction effect is eliminated when a large audience is described as homogeneous, suggesting that people use abstract construal strategically in order to connect across a disparate group of individuals (Study 5). Finally, we show that participants' experienced fluency in communication is influenced by the match between message abstraction and audience size (Study 6).

  13. Targeting gender: A content analysis of alcohol advertising in magazines.

    Science.gov (United States)

    Jung, A-Reum; Hovland, Roxanne

    2016-01-01

    Creating target specific advertising is fundamental to maximizing advertising effectiveness. When crafting an advertisement, message and creative strategies are considered important because they affect target audiences' attitudes toward advertised products. This study endeavored to find advertising strategies that are likely to have special appeal for men or women by examining alcohol advertising in magazines. The results show that the substance of the messages is the same for men and women, but they only differ in terms of presentation. However, regardless of gender group, the most commonly used strategies in alcohol advertising are appeals to the target audience's emotions.

  14. Tracking moving identities: after attending the right location, the identity does not come for free.

    Directory of Open Access Journals (Sweden)

    Yaïr Pinto

    Full Text Available Although tracking identical moving objects has been studied since the 1980's, only recently the study into tracking moving objects with distinct identities has started (referred to as Multiple Identity Tracking, MIT. So far, only behavioral studies into MIT have been undertaken. These studies have left a fundamental question regarding MIT unanswered, is MIT a one-stage or a two-stage process? According to the one-stage model, after a location has been attended, the identity is released without effort. However, according to the two-stage model, there are two effortful stages in MIT, attending to a location, and attending to the identity of the object at that location. In the current study we investigated this question by measuring brain activity in response to tracking familiar and unfamiliar targets. Familiarity is known to automate effortful processes, so if attention to identify the object is needed, this should become easier. However, if no such attention is needed, familiarity can only affect other processes (such as memory for the target set. Our results revealed that on unfamiliar trials neural activity was higher in both attentional networks, and visual identification networks. These results suggest that familiarity in MIT automates attentional identification processes, thus suggesting that attentional identification is needed in MIT. This then would imply that MIT is essentially a two-stage process, since after attending the location, the identity does not seem to come for free.

  15. Identity Expansion and Transcendence

    Directory of Open Access Journals (Sweden)

    William Sims Bainbridge

    2014-05-01

    Full Text Available Emerging developments in communications and computing technology may transform the nature of human identity, in the process rendering obsolete the traditional philosophical and scientific frameworks for understanding the nature of individuals and groups.  Progress toward an evaluation of this possibility and an appropriate conceptual basis for analyzing it may be derived from two very different but ultimately connected social movements that promote this radical change. One is the governmentally supported exploration of Converging Technologies, based in the unification of nanoscience, biology, information science and cognitive science (NBIC. The other is the Transhumanist movement, which has been criticized as excessively radical yet is primarily conducted as a dignified intellectual discussion within a new school of philosophy about human enhancement.  Together, NBIC and Transhumanism suggest the immense transformative power of today’s technologies, through which individuals may explore multiple identities by means of online avatars, semi-autonomous intelligent agents, and other identity expansions.

  16. Biometrics and Identity Management

    DEFF Research Database (Denmark)

    management. BIOID 2008. The papers are categorized in four classes. These classes represent the 4 working groups of the COST Action 2101. For more information, see http://www.cost2101.org/.   Biometric data quality and multimodal biometric templates, Unsupervised interactive interfaces for multimodal...... security and border control scenarios it is now apparent that the widespread availability of biometrics in everyday life will also spin out an ever increasing number of (private) applications in other domains. Crucial to this vision is the management of the user's identity, which does not only imply...... biometrics, Biometric attacks and countermeasures, Standards and privacy issues for biometrics in identity documents and smart cards. BIOID 2008 is an initiative of the COST Action 2101 on Biometrics for Identity Documents and Smart Cards. It is supported by the EU Framework 7 Programme. Other sponsors...

  17. Identity negotiations in meetings

    DEFF Research Database (Denmark)

    Asmuß, Birte; Oshima, Sae

    of the company, and all members know (and display) that he holds some information that the rest don’t have access to. Our analysis shows that the participants evoke various identities of the manager, sometimes orienting to the structure of the organization, and other times orienting to wider social categories......Meetings are places, where identity negotiation is a central activity and where members’ local practices recurrently inform and are informed by larger categories (Antaki and Widdicombe 1998). Correspondingly, the approach to understanding organization (macro) by way of identity work (micro) has...... company, and in the data recorded over 10 days, the employees frequently complain about the many changes that have taken place. Our focus lies in a unique occasion where one of the managers makes an unusual appearance at the lunchroom. In this situation, he is the only one that is on the business side...

  18. Learning as Negotiating Identities

    DEFF Research Database (Denmark)

    Jørgensen, Kenneth Mølbjerg; Keller, Hanne Dauer

    The paper explores the contribution of Communities of Practice (COP) to Human Resource Development (HRD). Learning as negotiating identities captures the contribution of COP to HRD. In COP the development of practice happens through negotiation of meaning. The learning process also involves modes...... of belonging constitutive of our identities. We suggest that COP makes a significant contribution by linking learning and identification. This means that learning becomes much less instrumental and much more linked to fundamental questions of being. We argue that the COP-framework links learning with the issue...... of time - caught in the notion of trajectories of learning - that integrate past, present and future. Working with the learners' notion of time is significant because it is here that new learning possibilities become visible and meaningful for individuals. Further, we argue that the concept of identity...

  19. On the fundamentals of identity

    NARCIS (Netherlands)

    van der Gaag, Mandy

    Various new perspectives on identity have been introduced or have increased in popularity over the past two decades. These include identity as dynamic system (Kunnen & Bosma, 2001), a narrative approach to identity (McAdams, 2001), multi-dimensional models of identity formation (Luyckx et al., 2006;

  20. Splitting Ward identity

    Energy Technology Data Exchange (ETDEWEB)

    Safari, Mahmoud [Institute for Research in Fundamental Sciences (IPM), School of Particles and Accelerators, P.O. Box 19395-5531, Tehran (Iran, Islamic Republic of)

    2016-04-15

    Within the background-field framework we present a path integral derivation of the splitting Ward identity for the one-particle irreducible effective action in the presence of an infrared regulator, and make connection with earlier works on the subject. The approach is general in the sense that it does not rely on how the splitting is performed. This identity is then used to address the problem of background dependence of the effective action at an arbitrary energy scale. We next introduce the modified master equation and emphasize its role in constraining the effective action. Finally, application to general gauge theories within the geometric approach is discussed. (orig.)

  1. Social identities and risk

    DEFF Research Database (Denmark)

    Blok, Anders; Jensen, Mette; Kaltoft, Pernille

    2008-01-01

    Expert-based environmental and health risk regulation is widely believed to suffer from a lack of public understanding and legitimacy. On controversial issues such as genetically modified organisms and food-related chemicals, a "lay-expert discrepancy" in the assessment of risks is clearly visible...... of social identities. On the basis of qualitative interviews with citizens and experts, respectively, we focus on the multiple ways in which identities come to be employed in actors' risk accounts. Empirically, we identify salient characteristics of "typical" imagined experts and lay-people, while arguing...

  2. Splitting Ward identity

    International Nuclear Information System (INIS)

    Safari, Mahmoud

    2016-01-01

    Within the background-field framework we present a path integral derivation of the splitting Ward identity for the one-particle irreducible effective action in the presence of an infrared regulator, and make connection with earlier works on the subject. The approach is general in the sense that it does not rely on how the splitting is performed. This identity is then used to address the problem of background dependence of the effective action at an arbitrary energy scale. We next introduce the modified master equation and emphasize its role in constraining the effective action. Finally, application to general gauge theories within the geometric approach is discussed. (orig.)

  3. Law and Identity

    DEFF Research Database (Denmark)

    Schmidt, Garbi

    2011-01-01

    processes of social integration. Within media-based and political debates, transnational marriages are frequently described as practices destructive both to individual freedom and to Danish national identity. Nonetheless, it is a practice in which both minority and majority citizens engage, one that frames...... both their family lives and their lives as citizens. This article analyses the dynamic relationship between public discourse and practices of transnational marriage. The first part describes how political and legislative perceptions of transnational (arranged) marriages are situated within a discussion......' expressions of autonomy and choice and their adaptations of such concepts to understandings of social belonging, inclusion and identity formation vis--vis the Danish nation-state....

  4. Editorial: Negotiating Gamer Identities

    Directory of Open Access Journals (Sweden)

    Matthew Barr

    2016-07-01

    Full Text Available The term ‘gamer identity’ is hotly contested, and certainly not understood as a broadly accepted term. From the outdated stereotype of white, heterosexual, teenage boys playing Nintendo in their parents’ basement to the equally contested proclamation that “‘gamers’ are over”, the current game culture climate is such that movements as divisive and controversial as #gamergate can flourish. For this latest special issue of Press Start, we invited submissions regarding the recent controversies surrounding the notion of player identities, with the aim of receiving papers from different viewpoints on gamer identity and culture.

  5. "Know your audience": A hospital community engagement programme in a non-profit paediatric hospital in Cambodia.

    Directory of Open Access Journals (Sweden)

    Sreymom Pol

    Full Text Available The purpose of this evaluation is to explore the impact of the new hospital community engagement programme (comprised of a Young Persons Advisory Group and a Science Café on community members and other stakeholders, with regard to their attitudes, skills and degree of engagement in a paediatric hospital in Cambodia.Data collection included feedback questionnaires and reflections produced after each YPAG and Science Café event. Further questionnaires and reflective interviews were conducted to gather the views of key stakeholders. Data were analysed by thematic content analysis and numerical data were expressed using descriptive statistics.The vast majority of participants expressed their enjoyment and satisfaction of the hospital community engagement programme. Delivering the programme in the right manner for the target audiences, by prioritising their needs was key to this. Participants valued the programmes in terms of the knowledge delivered around good health practices, the skills developed such as confidence and responsibility for their health, and the provision of opportunities to voice their opinions. All stakeholders recognised the importance of the programme in improving the quality of the healthcare service provided at the hospital.In order to have a successful hospital community engagement programme, understanding the target audience is essential. The engagement programme must be delivered in the right way to meet the needs of community members, including right communication, right setting, right people and right timing. This will ultimately result in a meaningful programme that is able to empower community members, potentially resulting in lasting change in healthcare practices. In conclusion, the gap between hospitals and the community could narrow, allowing everyone to interact and learn from each other.

  6. Fixed target physics at high energies

    International Nuclear Information System (INIS)

    Kirk, T.B.

    1984-01-01

    The number and type of fixed target experiments that can be pursued at a proton synchrotron are very large. The advent of the Fermilab superconducting accelerator, the Tevatron, will extend and improve the results which are given here from recent CERN and Fermilab experiments. The sample of experiments given in this paper is neither meant to be inclusive nor intensive. Hopefully, it will give the flavor of contemporary fixed target physics to a predominantly cosmic ray oriented audience. (author)

  7. Corporate Brand Identity in SMEs

    DEFF Research Database (Denmark)

    Mäläskä, Minna; Jones, Richard Ian

    Purpose: To study the emergence of corporate brand identity in SMEs and to develop a typology of brand identity drivers that reflects a co-creative approach to the emergence of brand identity. Design / Methodology / Approach : Existing approaches to brand identity are summarised. A narrative...... studies. The research is important since it suggests an iterative and co-creative approach to brand identity. A typology of brand identity formation for SMEs is presented: entrepreneur driven, market driven, stakeholder driven. Practical implications: The three paths to creating a strong brand identity...... challenge existing notions that brand identity is based solely on the values of the entrepreneur. This typology suggests that SMEs should be open to creating an identity that draws from their stakeholder eco-system. Originality / value: this research challenges the existing assumption that brand identity...

  8. Ratings of Essentialism for Eight Religious Identities.

    Science.gov (United States)

    Toosi, Negin R; Ambady, Nalini

    2011-01-01

    As a social identity, religion is unique because it contains a spectrum of choice. In some religious communities, individuals are considered members by virtue of having parents of that background, and religion, culture, and ethnicity are closely intertwined. Other faith communities actively invite people of other backgrounds to join, expecting individuals to choose the religion that best fits their personal beliefs. These various methods of identification influence beliefs about the essentialist nature of religious identity. Essentialism is when social groups are considered to have deep, immutable, and inherent defining properties. In this study, college students (N=55) provided ratings of essentialism for eight religious identities: Atheist, Buddhist, Catholic, Hindu, Jewish, Muslim, Protestant, and Spiritual-but-not-religious. Significant differences in essentialism were found between the target groups. Results and implications for intergroup relations are discussed.

  9. Examination of muscularity and body fat depictions in magazines that target heterosexual and gay men.

    Science.gov (United States)

    Lanzieri, Nicholas; Cook, Brian J

    2013-03-01

    Previous content analyses of magazine images have typically examined within genres but failed to include comparisons between publications intended for various populations. The purpose of this study was to examine depictions of muscularity and thinness of male images in several widely distributed magazines that target male audiences from a variety of genres. Twenty-three magazine titles with the highest circulation rates that targeted heterosexual men, gay men, and general audiences were selected for image analyses. We found that magazines that target gay male audiences depicted images of men who were thinner in comparison to magazines targeting heterosexual men. Both gay and heterosexual magazines depicted male images with greater muscularity than magazines intended for general audiences. Differences in male image depictions in magazines may contribute to the promotion of an unattainable body ideal in some subgroups of gay culture. Copyright © 2012 Elsevier Ltd. All rights reserved.

  10. Language, Identity, and Exile

    Science.gov (United States)

    Erdinast-Vulcan, Daphna

    2010-01-01

    The exilic mode of being, a living on boundary-lines, produces a constant relativization of one's home, one's culture, one's language, and one's self, through the acknowledgement of otherness. It is a homesickness without nostalgia, without the desire to return to the same, to be identical to oneself. The encounter with the other which produces a…

  11. Bilingualism versus identity

    DEFF Research Database (Denmark)

    Hermann, Jesper

    1988-01-01

    During the last hundred years psychologists, philosophers and theologians have developed two different conceptions of personal identity. One of them insists that each person is a unique and transcendental being, whereas the other finds the personality deriving from interaction with other persons....... (This is the prevailing view today.) These theories are placed in relation to the difficulties an immigrant encounters....

  12. Language and Identity Explored

    Directory of Open Access Journals (Sweden)

    Thomas Rozanov

    2016-06-01

    Full Text Available The relationship between language and identity is widely discussed in applied linguistics, sociology, communications and other related scholarly fields. Furthermore, many researchers have focused on the post-Soviet region, which given its unique historical context allows for testing of this relationship. The widespread bilingualism as a result of historical russification and the linguistic transformations that occurred after the collapse of the Soviet Union make the region a ‘sociolinguistic playground’. Recent events in Ukraine have given grounds to further explore this relationship, now in attempt to link language and identity as potential forces for geopolitical change in the region. This paper presents an overview of existing research, theories, and opposing perspectives related to the relationship between language and identity, and considers complications such as historical russification, religious influence, socioeconomic factors, and education with regards to the Ukrainian and post-Soviet context.  I aim to illustrate the significance of language and its effects on socio-political change in the case of Ukraine, by presenting arguments and complications in support of the relationship between language and identity.

  13. Shifting Design Consultancy Identities

    DEFF Research Database (Denmark)

    Larsen, Henry; Huijboom, Nina; Holm Nielsen, Anne

    2014-01-01

    and identities that resonate more with freelancing and portfolio careers than with the intention of creating firms that are intended to expand. We recognized a pattern where freelancers build up their work as a portfolio by moving from one engagement to another, a process that we will call sequential freelancing...

  14. Migration, Narration, Identity

    DEFF Research Database (Denmark)

    Leese, Peter

    three consecutive summers from 2010 to 2012. The articles focus on various aspects of the migrant experience and try to answer questions about migrant identity and its representations in literature and the media. The book closes with an original play by Carlos Morton, the Chicano playwright working...

  15. The Visual Identity Project

    Science.gov (United States)

    Tennant-Gadd, Laurie; Sansone, Kristina Lamour

    2008-01-01

    Identity is the focus of the middle-school visual arts program at Cambridge Friends School (CFS) in Cambridge, Massachusetts. Sixth graders enter the middle school and design a personal logo as their first major project in the art studio. The logo becomes a way for students to introduce themselves to their teachers and to represent who they are…

  16. Work and Female Identity.

    Science.gov (United States)

    Reohr, Janet R.

    In climbing an organizational ladder dominated by males, the professional woman encounters obstacles to the more traditional feminine behaviors and mannerisms to which she may be accustomed. These obstacles may erode her sense of identity, creating difficulties both inside and outside of her work environment. Traditional distinctions between…

  17. Positioning health professional identity

    DEFF Research Database (Denmark)

    Lund, Ole; Krogh Christensen, Mette; Mørcke, Anne Mette

    2017-01-01

    Drawing on positioning theory, the purpose of this paper is to characterize the activities and positions of students and supervisors at workplaces and on-campus skills training sites across the higher health professional educations of medicine, sports science, and nursing. Furthermore, the study ...... explored the impact of work-based learning (WBL) and skills training on students’ personal professional identity development....

  18. Dissociative Identity Disorder

    Science.gov (United States)

    Schmidt, Tom

    2007-01-01

    Few psychological disorders in the Diagnostic Statistical Manual have generated as much controversy as Dissociative Identity Disorder (DID). For the past 35 years diagnoses of DID, previously referred to as Multiple Personality Disorder (MPD), have increased exponentially, causing various psychological researchers and clinicians to question the…

  19. Spatial Identity in Gagauzia

    Directory of Open Access Journals (Sweden)

    A. V. Salavatova

    2015-01-01

    Full Text Available Historically the gagauz developed a self-perception based on their difference from Moldova as well as the ‘Turkish world’. The article argues that this fact has determined their pro-Russian political orientation as the only possible way of maintaining their identity

  20. Body Integrity Identity Disorder

    NARCIS (Netherlands)

    Blom, Rianne M.; Hennekam, Raoul C.; Denys, Damiaan

    2012-01-01

    Introduction: Body Integrity Identity Disorder (BIID) is a rare, infrequently studied and highly secretive condition in which there is a mismatch between the mental body image and the physical body. Subjects suffering from BIID have an intense desire to amputate a major limb or severe the spinal

  1. Fluidity, Identity, and Organizationality

    DEFF Research Database (Denmark)

    Dobusch, Leonhard; Schoeneborn, Dennis

    2015-01-01

    that the organizationality of a social collective is accomplished through “identity claims”—i.e., speech acts that concern what the social collective is or does—and negotiations on whether or not these claims have been made on the collective's behalf. We empirically examine the case of the hacker collective Anonymous...

  2. Professions and their Identities

    DEFF Research Database (Denmark)

    Krejsler, John

    2005-01-01

    analytical strategies can frame in sufficiently complex ways what it means to be a professional today. It is assumed that at least four main issues must be dealt with in order to conduct a satisfactory analysis of professions and their identities. Firstly, it is of fundamental strategic importance that one...

  3. Regional identity and family

    Directory of Open Access Journals (Sweden)

    Tripković Gordana D.

    2003-01-01

    Full Text Available This paper is a continuation of a study on regionalisation and family, within the project named Sociological Aspects of Multiculturality and Regionalisation and their influence on the development of AP Vojvodina and the Republic of Serbia. The author focuses her attention to operationalisation of the theoretical and methodological premises that were developed in the previous paper (Tripković, 2002: 111-127, which means that it represents the results of the second phase of the research plan. This phase includes adjusting of theoretical concepts to the fieldwork displaying the results of the research and the analysis of the findings that put a family in the context of confronting different identities, above all national and regional. As possible "identity difference" was emphasized in the research, theoretical and methodological apparatus was adjusted to this goal. That is why in this paper the replies of interviewees that can suggest or reject the assumption that their national identity can influence significantly the evaluation of identity specificities are presented and analyzed, concerning more or less visible aspects of family life, like welfare status, relations between spouses, respect to the elder, family harmony, number of children, connections with relatives, etc.

  4. Imagining Geographies, Mapping Identities

    Directory of Open Access Journals (Sweden)

    Matthew Graves

    2015-03-01

    Full Text Available The ambition of this issue of Portal is to reach across the methodological boundaries of history, politics, literature and geography to apply their complementary perspectives to the study of identity and its relation to space and place, an aim that involves attempting to identify the many different ways the notoriously slippery concepts of identity and geography may intersect. For this issue we have selected articles that cast a fresh perspective on two areas where identity and geography intersect: the construction of identity through the imaginative recreation of place in literature: Mapping Literary Spaces; and the study of the shifting relationships of centre and periphery, exclusion and inclusion in urban settings and geopolitical confrontations: Social and Political Peripheries. Gerard Toal has written that geography is not a noun but a verb: it does not describe what space is but studies what we do with space, imaginatively and politically. The articles in this issue illustrate the exercise of the literary and political imagination and the role of materiality and memory in the creation of geographic representation. They show too a new awareness of the centrality of space in the constitution of identities, and the need for a new geocritical reading of its discourse, as the interrelations of place and community are played out on the many scales of social and political life, from the local to the global.   The special issue is organised thus: Introduction Matthew Graves (Aix-Marseille University & Liz Rechniewski (Sydney University: “Imagining Geographies, Mapping Identities.” I. Mapping Literary Spaces - Isabelle Avila (University of Paris XIII, "Les Cartes de l'Afrique au XIXe siècle et Joseph Conrad : Perceptions d'une Révolution Cartographique." - Daniela Rogobete (University of Craiova, "Global vs Glocal: Dimensions of the post-1981 Indian English Novel." II. Social and Political Peripheries - Elizabeth Rechniewski (Sydney

  5. Rights of Identity

    Directory of Open Access Journals (Sweden)

    Daniel Kofman

    2017-01-01

    Full Text Available A person’s identity is their sense of who and what they are, of who stands in significant relations to them, and of what is valuable to them. This is inevitably very broad, an immediate implication of which is that the concept of identity taken alone cannot do significant normative work. In some cases a person’s identity is bound up with the evil that they do or wish to do, and cannot thereby give them any right to do it. In other cases very powerful elements of a person’s identity – such as their attachment to loved ones – is certainly related to important rights, but it is not entirely clear that one needs the concept of identity to explicate or justify these rights; the deep involvement of their identity is arguably a byproduct of other important values in these cases (such as love, and those values can do the grounding work of the rights by themselves and more simply and clearly. Nevertheless, when suitably qualified, a person’s identity is central to accounting for important political rights. These ranges from rights to participate in cultural practices of one’s group, which sometimes implies duties on governments to support minorities threatened with extinction, to – at the outer limit – rights to arrange political administration. These rights are connected to both autonomy and fairness. Cultural rights are often taken either to be opposed to autonomy, or at best instrumental to personal autonomy (by providing ‘options’, but in fact, the ideal of autonomy, expressed by Mill as being the author of one’s life, requires that one be in control of significant aspects of one’s identity. Significant aspects of one’s identity are collectively determined within a culture. Cultures are not static, and their development is particularly affected by political boundaries. A fundamental right of autonomy implies, therefore, that groups be allowed, within reasonable constraints of general feasibility and stability, to arrange

  6. Anomalous N=2 superconformal Ward identities

    International Nuclear Information System (INIS)

    Ketov, Sergei V.

    2000-01-01

    The N=2 superconformal Ward identities and their anomalies are discussed in N=2 superspace (including N=2 harmonic superspace), at the level of the low-energy effective action (LEEA) in four-dimensional N=2 supersymmetric field theories. The (first) chiral N=2 supergravity compensator is related to the known N=2 anomalous Ward identity in the N=2 (abelian) vector mulitplet sector. As regards the hypermultiplet LEEA given by the N=2 non-linear sigma-model (NLSM), a new anomalous N=2 superconformal Ward identity is found, whose existence is related to the (second) analytic compensator in N=2 supergravity. The celebrated solution of Seiberg and Witten is known to obey the (first) anomalous Ward identity in the Coulomb branch. We find a few solutions to the new anomalous Ward identity, after making certain assumptions about unbroken internal symmetries. Amongst the N=2 NLSM target space metrics governing the hypermultiplet LEEA are the SU(2)-Yang-Mills-Higgs monopole moduli-space metrics that can be encoded in terms of the spectral curves (Riemann surfaces), similarly to the Seiberg-Witten-type solutions. After a dimensional reduction to three spacetime dimensions (3d), our results support the mirror symmetry between the Coulomb and Higgs branches in 3d, N=4 gauge theories

  7. Hemifield effects in multiple identity tracking.

    Directory of Open Access Journals (Sweden)

    Charlotte Hudson

    Full Text Available In everyday life, we often need to attentively track moving objects. A previous study has claimed that this tracking occurs independently in the left and right visual hemifields (Alvarez & Cavanagh, 2005, Psychological Science,16, 637-647. Specifically, it was shown that observers were much more accurate at tracking objects that were spread over both visual hemifields as opposed to when all were confined to a single visual hemifield. In that study, observers were not required to remember the identities of the objects. Conversely, in real life, there is seldom any benefit to tracking an object unless you can also recall its identity. It has been predicted that when observers are required to remember the identities of the tracked objects a bilateral advantage should no longer be observed (Oksama & Hyönä, 2008, Cognitive Psychology, 56, 237-283. We tested this prediction and found that a bilateral advantage still occurred, though it was not as strong as when observers were not required to remember the identities of the targets. Even in the later case we found that tracking was not completely independent in the two visual hemifields. We present a combined model of multiple object tracking and multiple identity tracking that can explain our data.

  8. Ethnic reasoning in social identity of Hebrews: A social-scientific study

    Directory of Open Access Journals (Sweden)

    Seth Kissi

    2017-04-01

    Full Text Available Ethnicity reasoning offers one way of looking at social identity in the letter to the Hebrews. The context of socio-economic abuse and hardships of the audience creates a situation in which ethnicity in social identity becomes an important issue for the author of Hebrews to address. This article is a social-scientific study which explores how the author establishes the ethnic identity of the audience as people of God. While this ethnic identity indicates the more privileged position the readers occupy in relation to the benefits of God accessible to them, it also provides the author with the appropriate social institutions and scripts by which his demand for appropriate response to God and the Christian group becomes appreciable and compelling. The article involves the definition of social-scientific criticism, ethnicity and social identity, and discusses the social context of the letter to the Hebrews. It then explains how some social scripts within specific ethnic institutions give meaning to the demands the author makes from his readers.

  9. Working to reduce the effects of discrimination: Identity management strategies in organizations.

    Science.gov (United States)

    Shih, Margaret; Young, Maia J; Bucher, Amy

    2013-04-01

    Despite efforts to dispel discrimination, workplace discrimination still occurs. We introduce two classes of identity management strategies individuals use to mitigate the negative consequences of discrimination: identity switching (i.e., deemphasizing target identities and recategorizing to a more positively valued identity) and identity redefinition (i.e., stereotype reassociation and regeneration). Organizations adopting a color-blind approach may make it more difficult for individuals to use identity switching because the policies deemphasize differences in social identities. In contrast, organizations adopting a multicultural approach may make it more difficult for individuals to use identity redefinition. Multicultural approaches, applied superficially, may celebrate group differences that might actually reinforce culturally dominant stereotypes. We explore the likelihood that individuals will adopt each strategy given these organizational approaches to diversity. We outline steps organizations can take to reduce the need for identity management strategies and to facilitate identity management when necessary.

  10. Designing virtual audiences for fear of public speaking training - an observation study on realistic nonverbal behavior.

    Science.gov (United States)

    Poeschl, Sandra; Doering, Nicola

    2012-01-01

    Virtual Reality technology offers great possibilities for Cognitive Behavioral Therapy of fear of public speaking: Clients can be exposed to virtual fear-triggering stimuli (exposure) and are able to role-play in virtual environments, training social skills to overcome their fear. Usually, prototypical audience behavior (neutral, social and anti-social) serves as stimulus in virtual training sessions, although there is significant lack of theoretical basis on typical audience behavior. The study presented deals with the design of a realistic virtual presentation scenario. An audience (consisting of n=18 men and women) in an undergraduate seminar was observed during three frontal lecture sessions. Behavior frequency of four nonverbal dimensions (eye contact, facial expression, gesture, and posture) was rated by means of a quantitative content analysis. Results show audience behavior patterns which seem to be typical in frontal lecture contexts, like friendly and neutral face expressions. Additionally, combined and even synchronized behavioral patterns between participants who sit next to each other (like turning to the neighbor and start talking) were registered. The gathered data serve as empirical design basis for a virtual audience to be used in virtual training applications that stimulate the experiences of the participants in a realistic manner, thereby improving the experienced presence in the training application.

  11. "Like throwing a bowling ball at a battle ship" audience responses to Australian news stories about alcohol pricing and promotion policies: a qualitative focus group study.

    Directory of Open Access Journals (Sweden)

    Andrea S Fogarty

    Full Text Available INTRODUCTION: Policies affecting alcohol's price and promotion are effective measures to reduce harms. Yet policies targeting populations are unpopular with the public, whose views can be influenced by news framings of policy narratives. In Australia, alcohol taxation receives high news coverage, while advertising restrictions have not until recently, and narratives are highly contested for each. However, research specifically examining how audiences respond to such news stories is scant. We sought to explore audience understanding of news reports about two alcohol policy proposals. METHOD: From June to August 2012, 46 participants were recruited for 8 focus groups in age-brackets of young people aged 18-25 years, parents of young people, and adults aged 25 or older. Groups were split by education. Participants were asked their prior knowledge of alcohol policies, before watching and discussing four news stories about alcohol taxation and advertising. RESULTS: Participants were clear that alcohol poses problems, yet thought policy solutions were ineffective in a drinking culture they viewed as unamenable to change and unaffected by alcohol's price or promotion. Without knowledge of its actual effect on consumption, they cited the 2008 alcopops tax as a policy failure, blaming cheaper substitution. Participants had low knowledge of advertising restrictions, yet were concerned about underage exposure. They offered conditional support for restrictions, while doubting its effectiveness. There was marked distrust of statistics and news actors in broadcasts, yet discussions matched previous research findings. CONCLUSIONS: News coverage has resulted in strong audience understanding of alcohol related problems but framed solutions have not always provided clear messages, despite audience support for policies. Future advocacy will need to continue recent moves to address the links between alcohol's price and promotion with the drinking culture, as well

  12. “Like Throwing a Bowling Ball at a Battle Ship” Audience Responses to Australian News Stories about Alcohol Pricing and Promotion Policies: A Qualitative Focus Group Study

    Science.gov (United States)

    Fogarty, Andrea S.; Chapman, Simon

    2013-01-01

    Introduction Policies affecting alcohol’s price and promotion are effective measures to reduce harms. Yet policies targeting populations are unpopular with the public, whose views can be influenced by news framings of policy narratives. In Australia, alcohol taxation receives high news coverage, while advertising restrictions have not until recently, and narratives are highly contested for each. However, research specifically examining how audiences respond to such news stories is scant. We sought to explore audience understanding of news reports about two alcohol policy proposals. Method From June to August 2012, 46 participants were recruited for 8 focus groups in age-brackets of young people aged 18–25 years, parents of young people, and adults aged 25 or older. Groups were split by education. Participants were asked their prior knowledge of alcohol policies, before watching and discussing four news stories about alcohol taxation and advertising. Results Participants were clear that alcohol poses problems, yet thought policy solutions were ineffective in a drinking culture they viewed as unamenable to change and unaffected by alcohol’s price or promotion. Without knowledge of its actual effect on consumption, they cited the 2008 alcopops tax as a policy failure, blaming cheaper substitution. Participants had low knowledge of advertising restrictions, yet were concerned about underage exposure. They offered conditional support for restrictions, while doubting its effectiveness. There was marked distrust of statistics and news actors in broadcasts, yet discussions matched previous research findings. Conclusions News coverage has resulted in strong audience understanding of alcohol related problems but framed solutions have not always provided clear messages, despite audience support for policies. Future advocacy will need to continue recent moves to address the links between alcohol’s price and promotion with the drinking culture, as well as facilitate

  13. Constructing nurses' professional identity through social identity theory.

    Science.gov (United States)

    Willetts, Georgina; Clarke, David

    2014-04-01

    The profession of nursing continues to struggle with defining and clarifying its professional identity. The definitive recognition of nursing as a profession was the moving of training from the hospital apprentice model to the tertiary sector. However, this is only part of the story of professional identity in nursing. Once training finishes and enculturation into the workplace commences, professional identity becomes a complicated social activity. This paper proposes social identity theory as a valuable research framework to assist with clarifying and describing the professional identity of nurses. The paper outlines the key elements of a profession and then goes on to describe the main concepts of social identity theory. Lastly, a connection is made between the usefulness of using social identity theory in researching professional identity in nursing, recognizing the contextual nature of the social activity of the profession within its workplace environment. © 2013 Wiley Publishing Asia Pty Ltd.

  14. Scripting Professional Identities

    DEFF Research Database (Denmark)

    Bévort, Frans; Suddaby, Roy

    2016-01-01

    on a longitudinal ethnography of professionals in a Big Four accounting firm we analyse the process by which individual professionals make sense of their new roles and integrate the conflicting demands of professional and managerial logics. We find that individuals are active authors of their own identity scripts......This article examines how individual accountants subjectively interpret competing logics of professionalism as they transform from practicing accountants to managerial roles and as their organizations transform from traditional professional partnerships to more corporate organizational forms. Based....... We further observe considerable interpretive variation in how identity scripts are reproduced and enacted. We contribute to the emerging understanding of institutions as ‘inhabited’ by individuals and extend this literature by demonstrating that the institutional work of reinterpreting competing...

  15. LITERATURE AND IDENTITY

    Directory of Open Access Journals (Sweden)

    Dragana Litričin Dunić

    2015-04-01

    Full Text Available Literature can represent, on the one hand, the establishment of cultural and national identity, and, on the other hand, a constant indicator of the differences. Self-image and the image of the Other in literature is very important not only for understanding national character and preservation of cultural identity, but also for the release from ideological reading and stereotyping. Analyzing the image of the Other, research into the representation of the Balkans symbolically represents in the popular literature of the West, study of the cultural context and the processes that formed the writer’s perceptions that determine the establishment of stereotypes about Homo Balcanicus and many others, are all important tasks of imagological research, as well as the key research tasks conducted nowadays. In this paper we shall discuss some of these issues in the field of comparative literature.

  16. A general integral identity

    Energy Technology Data Exchange (ETDEWEB)

    Glasser, M L, E-mail: laryg@clarkson.edu [Department of Physics, Clarkson University, Potsdam, NY 13699-5820 (United States); Departamento de Fisica Teorica, Atomica y Optica, Universidad de Valladolid, Valladolid 470071 (Spain)

    2011-06-03

    The identity {integral}{sub 0}{sup {pi}/2}d{Phi}{integral}{sub 0}{sup {pi}/2}d{Theta} sin{Phi} F(x sn{Phi} sin{Phi})={pi}/2 {integral}{sub 0}{sup 1}F(xt)dt, where F is any function, is derived. Several extensions are given and a few examples of physical interest are described.

  17. Applicative Research on Psychological Demand of Audience and the TAXI for People

    Directory of Open Access Journals (Sweden)

    Zhang Caixia

    2015-01-01

    Full Text Available Whether TAXI for People from Beijing traffic channel, the only special program customized for taxi driver in Beijing, knows about the psychological feature of the certain taxi group is an important factor that affects the development of program. Based on demand theory of psychology, this article uses the questionnaire method to find out the psychological feature and lifestyle of audience, and discusses the degree to the TAXI for People which meets the psychological demand of taxi driver audience by analysis on the program content. It is said from the research that the TAXI for People basically meets the psychological demand from taxi drivers. However, this program shall focus more on their basic needs and provide the opportunity for the audience to participate in the program and activity.

  18. Audiences, Journalists, and Forms of Capital in the Online Journalistic Field

    Directory of Open Access Journals (Sweden)

    Edson C. Tandoc Jr.

    2016-04-01

    Full Text Available This study found divergence in how online journalists and student-audiences rated articles with varying popularity, as measured by audience metrics, and quality, as operationalized by winning a journalistic award. The findings revealed that while metrics and awards did not matter for young online news audiences, they were important for online journalists. But even among journalists, the importance of metrics and awards varied depending on whether the journalists were evaluating stories or their peers. For online journalists, popular stories were more newsworthy than those that were not. Awards did not influence their judgment of newsworthiness. But when evaluating the authors of the articles, online journalists rated authors of articles that won awards more favorably than authors of articles without awards. The popularity of stories did not matter in their evaluation of the authors.

  19. Identity, History, Tolerance

    Directory of Open Access Journals (Sweden)

    Surovtsev V.A.

    2016-01-01

    Full Text Available The article discusses the role of historical narratives in the formation of identity. Rüsen’s thesis on the contradiction of traditional historical identities that suggest an ethnocentric position with the processes of intercultural communication is analyzed. The potential of historical narratives in overcoming (or restricting ethnocentrism is considered. It is shown that ethnocentrism is constituted by kinds of the configuration of historical writing rather than by a subjective position of historical narrative authors. The types of stories suggest a the way of making history using only the criteria of success and failure in the interpretation of the past; b interpretation of history as teleological continuity; c merely the necessity to justify (to substantiate claims or to discredit something. It is alleged that the realization that the form of historical knowledge constructs, not discovers, can facilitate liberation from referential fallacy on the whole and enslavement by certain kinds of stories in particular. It is concluded that the recognition of the constitutive nature of historical narratives allows being independent from the traditional forms of historical knowledge and traditional ideas about their cultural value. In particular, it allows reconsidering the need to apply historical knowledge when constructing identity.

  20. Identity Styles and Religiosity: Examining the Role of Identity Commitment

    Science.gov (United States)

    Grajales, Tevni E.; Sommers, Brittany

    2016-01-01

    This study observed the role of identity styles, identity commitment, and identity statuses in predicting religiosity in a sample of undergraduate students attending a Seventh-day Adventist university (N = 138). Two structural models were evaluated via path analysis. Results revealed two strong models for the prediction of religiosity. Identity…

  1. A comparison of two methods to assess audience-induced changes in male mate choice

    Directory of Open Access Journals (Sweden)

    Madlen ZIEGE, Carmen HENNIGE-SCHULZ, Frauke MUECKSCH,David BIERBACH, Ralph TIEDEMANN, Bruno STREIT, Martin PLATH

    2012-02-01

    Full Text Available Multidirectional communicative interactions in social networks can have a profound effect on mate choice behavior. Male Atlantic molly Poecilia mexicana exhibit weaker mating preferences when an audience male is presented. This could be a male strategy to reduce sperm competition risk: interacting more equally with different females may be advantageous because rivals might copy mate choice decisions. In line with this hypothesis, a previous study found males to show a strong audience effect when being observed while exercising mate choice, but not when the rival was presented only before the choice tests. Audience effects on mate choice decisions have been quantified in poeciliid fishes using association preference designs, but it remains unknown if patterns found from measuring association times translate into actual mating behavior. Thus, we created five audience treatments simulating different forms of perceived sperm competition risk and determined focal males’ mating preferences by scoring pre-mating (nipping and mating behavior (gonopodial thrusting. Nipping did not reflect the pattern that was found when association preferences were measured, while a very similar pattern was uncovered in thrusting behavior. The strongest response was observed when the audience could eavesdrop on the focal male’s behavior. A reduction in the strength of focal males’ preferences was also seen after the rival male had an opportunity to mate with the focal male’s preferred mate. In comparison, the reduction of mating preferences in response to an audience was greater when measuring association times than actual mating behavior. While measuring direct sexual interactions between the focal male and both stimulus females not only the male’s motivational state is reflected but also females’ behavior such as avoidance of male sexual harassment [Current Zoology 58 (1: 84–94, 2012].

  2. A comparison of two methods to assess audience-induced changes in male mate choice

    Institute of Scientific and Technical Information of China (English)

    Madlen ZIEGE; Carmen HENNIGE-SCHULZ; Frauke MUECKSCH; David BIERBACH; Ralph TIEDEMANN; Bruno STREIT; Martin PLATH

    2012-01-01

    Multidirectional communicative interactions in social networks can have a profound effect on mate choice behavior.Male Atlantic molly Poecilia mexicana exhibit weaker mating preferences when an audience male is presented.This could be a male strategy to reduce sperm competition risk:interacting more equally with different females may be advantageous because rivals might copy mate choice decisions.In line with this hypothesis,a previous study found males to show a strong audience effect when being observed while exercising mate choice,but not when the rival was presented only before the choice tests.Audience effects on mate choice decisions have been quantified in poeciliid fishes using association preference designs,but it remains unknown if patterns found from measuring association times translate into actual mating behavior.Thus,we createl five audience treatments simulating different forms of perceived sperm competition risk and determined focal males' mating preferences by scoring pre-mating (nipping) and mating behavior (gonopodial thrusting).Nipping did not reflect the pattern that was found when association preferences were measured,while a very similar pattern was uncovered in thrusting behavior.The strongest response was observed when the audience could eavesdrop on the focal male's behavior.A reduction in the strength of focal males' preferences was also seen after the rival male had an opportunity to mate with the focal male's preferred mate.In comparison,the reduction of mating preferences in response to an audience was greater when measuring association times than actual mating behavior.While measuring direct sexual interactions between the focal male and both stimulus females not only the male's motivational state is reflected but also females' behavior such as avoidance of male sexual harassment [Current Zoology 58 (1):84-94,2012].

  3. Know your audience: public perception of geology from anecdote to evidence

    Science.gov (United States)

    Gibson, Hazel

    2015-04-01

    One of the basic strategies of science communication is to 'know your audience' (Nerlich et al, 2010), yet often scientists are communicating to a distant and diffuse audience that cannot be seen or directly engaged with. Both traditional written reports and emerging online media provide limited or no opportunity to engage audiences in dialogues with the communicator that can convey the public's own levels of knowledge. In those circumstances it becomes almost impossible to know your audience. For geoscientists, this decoupling from the intended audience is made more problematic when conveying new technical issues such as carbon capture and storage or deep geological disposal of radioactive waste, which are rooted in the unfamiliar subsurface (Sharma et al, 2007; Ashworth et al, 2009). Those geologists who have engaged with the public in these novel realms often have fashioned informal ways to overcome their audience's geological unfamiliarity based on the trial-and-error of personal experience, but such anecdotal lessons are rarely applicable to wider communities of practice. In recent years, however, our ad hoc intuitive ideas about how to comprehend public perceptions of geology have gained rigour from evidence-based theory (Singleton et al, 2009). This presentation highlights one example of this, using an ongoing study into the public understanding of the geological subsurface in south west England. Results from a combination of interviews and questionnaires were assessed using the established psychological technique: 'mental models' (Morgan et al, 2002). The work demonstrates how a mixed method approach can move geoscience communication beyond casual assumptions and individual rules of thumb to a more robust scientific way of thinking.

  4. An Experimental Test of the Roles of Audience Involvement and Message Frame in Shaping Public Reactions to Celebrity Illness Disclosures.

    Science.gov (United States)

    Myrick, Jessica Gall

    2018-04-13

    Much research has investigated what happens when celebrities disclose an illness (via media) to the public. While audience involvement (i.e., identification and parasocial relationships) is often the proposed mechanism linking illness disclosures with audience behavior change, survey designs have prevented researchers from understanding if audience involvement prior to the illness disclosure actually predicts post-disclosure emotions, cognitions, and behaviors. Rooted in previous work on audience involvement as well as the Extended Parallel Process Model, the present study uses a national online experiment (N = 1,068) to test how pre-disclosure audience involvement may initiate post-disclosure effects for the message context of skin cancer. The data demonstrate that pre-disclosure audience involvement as well as the celebrity's framing of the disclosure can shape emotional responses (i.e., fear and hope), and that cognitive perceptions of the illness itself also influence behavioral intentions.

  5. Entrepreneurship Education as Identity Workspace

    DEFF Research Database (Denmark)

    Frederiksen, Signe Hedeboe

    2016-01-01

    Entrepreneurship education theory and practice show increasing interest in identity work as an important part of entrepreneurial learning. Entrepreneurship programs become identity workspaces where pedagogical designs stimulate entrepreneurial identity work and support individuals’ discovery...... of themselves as entrepreneurs. This article investigates how entrepreneurship education is practiced as an identity workspace, when reflective identity work is turned into a pedagogical strategy for entrepreneurial learning. I present empirical data from a qualitative fieldstudy in an eleven week mandatory...... and identities. Exposed to identity work practices in class, learners experienced conflicting demands participating as succesful students and participating as potential entrepreneurs. The study draws attention to how an education setting contextualises identity work as a social practice. It critisises...

  6. Journalists and Audience in Bulgarian Online Media – the New Roles

    Directory of Open Access Journals (Sweden)

    Ivaylo Yoshkov

    2015-09-01

    Full Text Available The present paper analyses the changes in the traditional roles of journalists and audience in some of the most popular web sites of Bulgarian traditional media. It examines the levels of interactivity and personalization which enable the audience to create and share its own texts, recordings, news emissions, and also to set its own agenda and take part in the gatekeeping process, etc. The paper defines the status of Bulgarian “citizen journalism”, making the conclusion that the audience’s new role has some similarities with the traditional journalists’ role

  7. Expanding the Reach of the Interview in Audience and Reception Research

    DEFF Research Database (Denmark)

    Mathieu, David; Brites, Maria José

    2014-01-01

    This chapter discusses the interview method in relation to context, a central notion in audience studies. Through a critique of the traditional conception of the interview method as a question-answer model, the chapter suggests two different articulations of the interview method in the framework...... of a contextual inquiry: the performative and participatory models of interview. These models are presented in their original theoretical, methodological and empirical contexts and then highlighted along four methodological considerations that help position audience research towards the challenges of a contextual...

  8. Astronomy Outreach for Large, Unique, and Unusual Audiences

    Science.gov (United States)

    Lubowich, Donald

    2015-08-01

    My successful outreach program venues include: outdoor concerts and festivals; the US National Mall; churches, synagogues, seminaries, or clergy conferences; the Ronald McDonald Houses of Long Island and Chicago; the Winthrop U. Hospital Children’s Medical Center the Fresh Air Fund summer camps (low-income and special needs); a Halloween star party (costumed kids look through telescopes); a Super Bowl Star Party (targeting women); Science Festivals (World, NYC; Princeton U.; the USA Science and Engineering Festival); and the NYC Columbus Day Parade. Information was also provided about local science museums, citizen science projects, astronomy educational sites, and astronomy clubs to encourage lifelong learning. In 2010 I created Astronomy Festival on the National Mall (co-sponsored by the White House Office of Science and Technology Policy) with the participation of astronomy clubs, scientific institutions and with Tyco Brahe, Johannes Kepler, and Caroline Herschel making guest appearances. My programs include solar, optical, and radio telescope observations, hands-on activities, a live image projection system; large outdoor posters and banners; videos; hands-on activities, and edible astronomy demonstrations.My NASA-funded Music and Astronomy Under the Stars (MAUS) program (60 events 2009 - 2013) reached 50,000 music lovers at local parks and the Central Park Jazz, Newport Folk, Ravinia, or Tanglewood Music Festivals with classical, folk, pop/rock, opera, Caribbean, or county-western concerts assisted by astronomy clubs. Yo-Yo-Ma, the Chicago and Boston Symphony Orchestras, Ravi Coltrane, Esperanza Spalding, Phish, Blood Sweat and Tears, Deep Purple, Tony Orlando, and Wilco performed at these events. MAUS reached underserved groups and attracted large crowds. Young kids participated in this family learning experience - often the first time they looked through a telescope. While < 50% of the participants took part in a science activity in the past year, they

  9. An 'open source' networked identity

    DEFF Research Database (Denmark)

    Larsen, Malene Charlotte

    2013-01-01

    This paper examines the concept of identity in relation to youth practices on social network sites (SNS). The paper illustrates how writing “I love you” or other emotional statements on each other’s profiles on SNS is not only a common way for Danish teenagers to communicate and practice friendship...... communicative actions – are not only performing their own identity, but are becoming co-constructors of each other's identities, which the author characterizes as an 'open source' networked identity....

  10. Social Identity and Group Contests

    OpenAIRE

    Zaunbrecher, Henrik; Riedl, Arno

    2016-01-01

    Social identity has been shown to successfully enhance cooperation and effort in cooperation and coordination games. Little is known about the causal effect of social identity on the propensity to engage in group conflict. In this paper we explore theoretically and experimentally whether social identity increases investments in group contests. We show theoretically that increased social identity with the own group implies higher investments in Tullock contests. Empirically we find that induce...

  11. Social identity process within organizations

    OpenAIRE

    Bazarov, Takhir; Kuzmina, Maria

    2005-01-01

    Expanding and complex social realities cause new types of identity. Variety in organizations and workgroups (where people are involved), implies a special kind of social identity which can be defined as professional, organizational or managerial. The study of the social identity processes in organizations is a new interdisciplinary sphere that is presented especially commonly in European Social Psychology. The result of its theoretical comprehension is Social Identity Theory. In the article l...

  12. John locke on personal identity.

    Science.gov (United States)

    Nimbalkar, Namita

    2011-01-01

    John Locke speaks of personal identity and survival of consciousness after death. A criterion of personal identity through time is given. Such a criterion specifies, insofar as that is possible, the necessary and sufficient conditions for the survival of persons. John Locke holds that personal identity is a matter of psychological continuity. He considered personal identity (or the self) to be founded on consciousness (viz. memory), and not on the substance of either the soul or the body.

  13. John Locke on Personal Identity**

    OpenAIRE

    Nimbalkar, Namita

    2011-01-01

    John Locke speaks of personal identity and survival of consciousness after death. A criterion of personal identity through time is given. Such a criterion specifies, insofar as that is possible, the necessary and sufficient conditions for the survival of persons. John Locke holds that personal identity is a matter of psychological continuity. He considered personal identity (or the self) to be founded on consciousness (viz. memory), and not on the substance of either the soul or the body.

  14. The African filmmaker and content of African films: a study of the perspectives of the Nigerian film audience

    OpenAIRE

    Ganivu Olalekan Akashoro

    2011-01-01

    This paper attempts to appraise African filmmaking and the content of African films from a Nigerian film audience perspective. The study specifically explores the disposition of the audience towards contemporary African filmmaking for home video and cinema entertainment as well as the content of African films. The study used a qualitative questionnaire to determine the perspectives of residents in Lagos as members of the Nigerian film audience. The study found the perception of the content of...

  15. Identity Development in Deaf Adolescents

    Science.gov (United States)

    Kunnen, E. Saskia

    2014-01-01

    We studied identity development during 5 years in seven deaf adolescents who attended a school for deaf children in the highest level of regular secondary education (age between 14 and 18 years), administering identity interviews every year. Identity development is conceptualized as the processes of exploration and commitment formation (Bosma,…

  16. Queering Black Racial Identity Development

    Science.gov (United States)

    Johnson, Alandis A.; Quaye, Stephen John

    2017-01-01

    We used queer theory to encourage readers to think differently about previous theories about Black racial identity development. Queer theory facilitates new and deeper understandings of how Black people develop their racial identities, prompting more fluidity and nuance. Specifically, we present a queered model of Black racial identity development…

  17. Social Identity Simulation System (SISTEM)

    Science.gov (United States)

    2014-03-31

    Report Individuation Individuation refers to when an individual attempts to preserve self-esteem by psychologically separating oneself from a...its expected costs. The following subsections describe various strategies of social identity entrepreneurship in more detail. Calling for...Haslam, S. A., & Reicher, S. (2007). Identity Entrepreneurship and the consequences of identity failure: the dynamics of leadership in the BBC prison

  18. Identity theft and your practice.

    Science.gov (United States)

    Asbell, Lisa

    2010-01-01

    Medical identity theft is a growing problem in America. The federal government has passed laws to help "prevent" identity theft. However, several powerful medical associations are fighting the legislation. Americans need to know what is happening with these laws and why these laws are important to protect providers from lawsuits and consumers of healthcare from medical identity theft.

  19. Social identity change: shifts in social identity during adolescence.

    Science.gov (United States)

    Tanti, Chris; Stukas, Arthur A; Halloran, Michael J; Foddy, Margaret

    2011-06-01

    This study investigated the proposition that adolescence involves significant shifts in social identity as a function of changes in social context and cognitive style. Using an experimental design, we primed either peer or gender identity with a sample of 380 early- (12-13 years), mid- (15-16 years), and late-adolescents (18-20 years) and then measured the effect of the prime on self-stereotyping and ingroup favouritism. The findings showed significant differences in social identity across adolescent groups, in that social identity effects were relatively strong in early- and late-adolescents, particularly when peer group identity rather than gender identity was salient. While these effects were consistent with the experience of change in educational social context, differences in cognitive style were only weakly related to ingroup favouritism. The implications of the findings for theory and future research on social identity during adolescence are discussed. Crown Copyright © 2010. Published by Elsevier Ltd. All rights reserved.

  20. Mistaken identity: activating conservative political identities induces "conservative" financial decisions.

    Science.gov (United States)

    Morris, Michael W; Carranza, Erica; Fox, Craig R

    2008-11-01

    Four studies investigated whether activating a social identity can lead group members to choose options that are labeled in words associated with that identity. When political identities were made salient, Republicans (but not Democrats) became more likely to choose the gamble or investment option labeled "conservative." This shift did not occur in a condition in which the same options were unlabeled. Thus, the mechanism underlying the effect appears to be not activated identity-related values prioritizing low risk, but rather activated identity-related language (the group label "conservative"). Indeed, when political identities were salient, Republicans favored options labeled "conservative" regardless of whether the options were low or high risk. Finally, requiring participants to explain the label "conservative" before making their choice did not diminish the effect, which suggests that it does not merely reflect inattention to content or construct accessibility. We discuss the implications of these results for the literatures on identity, priming, choice, politics, and marketing.