Expanding Marketing Principles for the Sale of Higher Education

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Rudd, Denis; Mills, Richard

2008-01-01

This paper will develop and explain a conceptual framework for the use of business industry marketing techniques within the higher educational spectrum. This framework will demonstrate how sound marketing management can help higher education increase its effectiveness and improve student interest, as well as encourage the development of managerial…

Quantitative Analysis of the Adapted Physical Education Employment Market in Higher Education

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Zhang, Jiabei

2010-01-01

The purpose of this study was to analyze the employment market of adapted physical education (APE) careers in higher education since 1975 to see if the increase of this market has continued since 1998. Based on the data collected from the "Chronicle of Higher Education", a total of 887 APE job openings have been posted since 1975,…

Higher education institutions, regional labour markets and population development

OpenAIRE

Stambøl, Lasse Sigbjørn

2011-01-01

An important motivation to establish and develop higher education institutions across regions is to improve and restructure the regional labour markets toward higher education jobs, contribute to maintain the regional settlement patterns of the population generally and to increase the numbers of higher educated labour especially. This paper introduces a short description of the Norwegian regional higher education institution system, followed by analyses of the impact of higher education insti...

THE MODEL OF MANAGEMENT OF THE INTERNAL MARKETING OF HIGHER EDUCATION INSTITUTE

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Yuliya Viktorovna Naurazbaeva

2015-12-01

Full Text Available The main purpose of the research is the development of methods and models of management of the internal marketing of a higher education institute based on complex approach that includes strategic management methods and staff marketing and also technologies of Neuro-Linguistic Programming (NLP.Method or methodology of the research. Adapted models and methods of Neuro-Linguistic Programming, strategic management and marketing to management of marketing of the university which are presented as a complex of models that are reveling through the interrelation «external labor-market – higher education institute – internal labor-market».Results:1. The mechanism of management of the internal marketing of higher education institute based on the interrelation «external labor – market – higher education institute – internal labor-market» is offered that assumes solving problem of miscomparison between market conditions, university’s opportunities and demands of an employee of this educational institute.2. Methodical bases of formation of NLP-model that coordinates the requirements of labor collective as internal consumers of the educational service and needs of higher education institute in order to provide high quality services at all stages of creation and realization of an educational service are developed.3. The infological model of construction and choosing the strategy of the internal marketing of educational institute is presented.Practical implications. The received results can be used in practical management of higher education institute when forming the strategy of the internal marketing taking into account the specific features of concrete university.

INTERNAL MARKETING STRATEGY IN A HIGHER EDUCATION INSTITUTION

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Aléssio Bessa Sarquis

2017-02-01

Full Text Available Internal marketing comprises the set of strategies to enable internally compliance of the organization's marketing promises. This study examines the use of internal marketing strategies in a higher education institution in the process of implementing a new educational model. This is one case study with qualitative and exploratory approach. The data collection techniques used were interviews and document analysis, interpreted through content analysis. The results show that the most commonly used strategies are: implementation of employee training programs; development of materials / guidance handouts; creating web blog; and the application of internal research. The testimonies indicate that the internal marketing strategies contributed to the implementation of new educational model, but there is dissatisfaction among managers with the internal marketing program of the institution.

Examining Competition in Ontario's Higher Education Market

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Farhan, Bayan Yousef

2017-01-01

Financial challenges have forced many publicly funded academic institutions in Ontario to adopt a corporate model and to use market tools to compete in the higher education market and maintain their enrolment and revenue levels. This study has analyzed how competition affects publicly funded universities in Ontario. Competition was examined by…

Marketing communications of higher education institutions in the Republic of Serbia

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Popović Ana

2015-01-01

Full Text Available In order to face increasing competition on the market and address other new challenges, higher education institutions (HEIs started to apply new business approaches which led to the development of higher education management and marketing. As efficient marketing communications are necessary for survival and development on higher education market, topics related to this field have had a distinct place in higher education marketing since the establishment of this discipline. Various strategies and activities, types and means of marketing communications have been defined in theory. The modern tendency is their integration for achievement of communication and strategic goals. After the review of marketing communications specifics in the mentioned context, the author presents the realized empirical research related to HEIs in the Republic of Serbia. Starting from the facts that domestic higher education market has widened relatively recently and competition has been significantly increasing since 2000, the author hypothesizes that numerous marketing communications activities are being used. The main research question is: Which types and means of marketing communications are used and how well are they integrated? The research relies on web sites of HEIs as main sources of information, as they are legally obligatory means of communication in Serbia. The author searches for other types and means which are embedded or at least mentioned on the websites, and treats that as indication of integration. The main research findings support the assumption on use of various types and means of marketing communications, but reveal problems in integration and show that HEIs use similar activities while innovative and original means and types of marketing communications are scarce.

THE PARTICULARITIES OF SERVICES AND THE IMPORTANCE OF MARKETING IN HIGHER EDUCATION

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Emanuela Maria AVRAM

2014-12-01

Full Text Available The recent changes in higher education impose an increased usage of marketing in this field, because this is the path to a more profound understanding of consumers' needs and to identifying the correct market position of the higher education institution. Moreover, it is helpful in developing various study programmes which provide graduates with the necessary skills to successfully meet the requirements of the labour market. At the same time, the employment of marketing in the academic environment not only contributes to correctly informing the public as regards the education offer and the benefits of being the holder of an academic degree, but it also strengthens the academic image and reputation on the market. Results show that higher education encompasses the particularities of services, and therefore, the marketing activities should be adapted to this field. Furthermore, adopting marketing in current activities not only helps higher education institutions in elaborating some concrete actions of attracting quality students, but it also consolidates the academic image on the market.

ONLINE MARKETING. CHALLENGES AND OPORTUNITIES FOR THE MILITARY HIGHER EDUCATION

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Gheorghe MINCULETE

2013-10-01

Full Text Available The impact of the Internet on marketing is a radical phenomenon whose elements are diffi cult to quantify. The explosive dynamics of the phenomenon has determined unpredictable evolutions, shaking the very foundations of modern economics, and putting to the test modern managers’ ability, intelligence, and capacity to adapt. In this situation, online marketing is a challenge to organizations, taking into account the opportunities offered by the Internet at global level. In higher education, online marketing is a rapid way to form and develop the image of an institution regarding not only the implementation of strategies, policies, plans, and educational programs, but also the better use of products and services that accompany the offers according to the requests of beneficiaries or interested users. This article stresses the essential aspects of educational marketing whose requests become viable through e-marketing. To this end, we will approach the mechanism of online marketing, and further, we will concentrate on its applications for higher military education. In addition, we will approach eLearning as a modern electronic system to implement e-marketing objects.

Chinese Students' Choice of Transnational Higher Education in a Globalized Higher Education Market: A Case Study of W University

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Fang, Wenhong; Wang, Shen

2014-01-01

This research studies Chinese students' choice of transnational higher education in the context of the higher education market. Through a case study of the students in the transnational higher education programs of W University, the research finds that Chinese students' choice of transnational higher education is a complicated decision-making that…

Brand Personality in Higher Education: Anthropomorphized University Marketing Communications

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Rutter, Richard; Lettice, Fiona; Nadeau, John

2017-01-01

While the university prospectus is recognized as an important marketing communication tool for higher education recruitment strategies, it has become overlooked as many researchers have focused on other communication channels, such as social media and websites. Although focus has been placed upon Higher Education Institution (HEI) brand…

The Dynamics of "Market-Making" in Higher Education

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Komljenovic, Janja; Robertson, Susan L.

2016-01-01

This paper examines what to some is a well-worked furrow; the processes and outcomes involved in what is typically referred to as "marketization" in the higher education sector. We do this through a case study of Newton University, where we reveal a rapid proliferation of market exchanges involving the administrative division of the…

An Aristotelian Model for Ethical Higher Education Marketing: The Role of Practical Wisdom

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Gibbs, Paul

2011-01-01

This paper discusses the concerns for a distinct ethics for marketers of higher education. It argues that higher education retains a difference for both product and service and that unfettered marketing can influence and then manipulate the underlying edifying offering.

Markets, Distance Education, and Australian Higher Education

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Ted Nunan

2005-03-01

Full Text Available The paper argues that the Australian university system is unstable. There will be significant change as government implements its reform agenda and even more radical change if it moves to new deregulation. The role of distance education in university education needs to be analyzed against this ‘market’ agenda of government in terms of characteristics of markets and market behavior. After a scan of the current role, the paper looks at two scenarios (regulated and deregulated for distance education in university teaching and learning in Australia.

From the Invisible Hand to the Invisible Handshake: Marketing Higher Education.

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Gibbs, Paul

2002-01-01

Business marketing principles do not meet the needs of higher education. An alternative, humanistic marketing philosophy, includes a reconceptualization of the marketing mix as temporality (learning as a temporal activity), existential trust, and learner self-confidence. (Contains 60 references.) (SK)

The Impossibility of Capitalist Markets in Higher Education

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Marginson, Simon

2013-01-01

For more than two decades, governments around the world, led by the English-speaking polities, have moved higher education systems closer to the forms of textbook economic markets. Reforms include corporatisation, competitive funding, student charges, output formats and performance reporting. But, no country has established a bona fide economic…

A Market Segmentation Approach for Higher Education Based on Rational and Emotional Factors

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Angulo, Fernando; Pergelova, Albena; Rialp, Josep

2010-01-01

Market segmentation is an important topic for higher education administrators and researchers. For segmenting the higher education market, we have to understand what factors are important for high school students in selecting a university. Extant literature has probed the importance of rational factors such as teaching staff, campus facilities,…

Marketing Standards for Enterprises and Higher Educational Institutions: the EU and Ukraine

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Zhaldak Hanna P

2016-11-01

Full Text Available The article considers the marketing standards for enterprises and higher educational institutions in the EU and Ukraine. The basic components of the formation of the marketing standards in our country and the European Union member countries are identified, some legislative restrictions on advertising in certain EU countries are systematized. The features of the EU standards are determined. The main idea of the article is to examine the European marketing standards, determine the level of their adaptation to the national ones, as well as collect data on the effectiveness of the application of marketing standards to higher educational institutions, provide quality education and establish collaboration with the European partner universities. The general understanding of the quality of education, use of harmonized approaches and evaluation criteria is important for the European integration. The majority of national organizations have a number of difficulties associated with the undeveloped system of indicators oriented towards the client and other interested parties. The application of the EU marketing standards sets an appropriate vector of development for the domestic economy and opens up new competitive opportunities

Equity in Higher Education and Graduate Labour Market Outcomes in Australia

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Li, Ian W.; Mahuteau, Stephane; Dockery, Alfred M.; Junankar, P. N.

2017-01-01

The rate of higher education participation in Australia has increased over the past decade for individuals from disadvantaged backgrounds. This study contributes to the knowledge on the outcomes of disadvantaged individuals who complete higher education by looking at the labour market outcomes of university graduates from equity groups. The number…

A Comparison of Internet Marketing Methods Utilized by Higher Education Institutions

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McCoy, Joseph C.

2011-01-01

Use of Internet marketing techniques in higher education to attract prospective students is relatively new. While the research is recent, there are several studies that identify what is most valuable to students seeking information on college web sites. Higher education is now facing increasing competition from for-profit schools and reduced…

Institutions and organisations in Russian higher education: the example of Rostov region education services market

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Volchik Vyacheslav, V.

2015-12-01

Full Text Available The paper examines the process of transformation in institutional and organizational structures of Russian Higher Education (Rostov Region is taken as an example. Adaptive economic behavior of key actors on the Russian education services market has been studied in the context of constantly changing institutional and organizational environments. Original institutional approach in the tradition of J. Commons and J. Hodgson has been applied to analyze interconnections between institutions and organizations. The evolution of institutional and organizational structures in Russian Higher education has been divided into three stages. We distinguish between those stages taking into account the dynamics of quantitative indicators and the change in norms and standards that regulate actors’ behavior in the field. The period of 1990-2002 can be characterized by weakening of government regulation and, simultaneously, lack of financial support of Higher Education. Meanwhile, private Higher Education and paid university programmes developed rapidly during that period. These changes resulted in quantitative growth in the field on the one hand, and devaluation of Higher Education, on the other hand. It is assumed that the “bubble” in Russian Higher Education, which arose in 2002-2008, occurred to a great extent because of the expansion in extramural and lowquality full-time education aimed only at getting graduate diplomas. During the period of bubble formation and latter decline in demand on the Russian education services market, the Government strengthened norms and standards referring to regulation of Higher Education. Recent “optimization processes” of 2009-2015 resulted in reducing the number of students and lecturers, universities and their branches.

Developing Marketing Higher Education Strategies Based on Students’ Satisfaction Evolution

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Andreea Orîndaru

2015-09-01

Full Text Available The educational system worldwide is currently under the spotlight as it shows significant signs of an ongoing crisis in its search for resources, visibility in the crowded market and significance to the ever-changing society. Within this framework, higher education institutions (HEIs are taking significant actions for maintaining students as clients of their educational services. As competition on this market is becoming stronger, HEIs face difficulties in keeping students, leading them to a continuous evaluation of student satisfaction indicators. Beyond HEIs’ managers, researchers in marketing higher education have contributed to the development of a comprehensive literature where still very few have forwarded a longitudinal research model for student satisfaction evaluation despite the need for such approaches. Given this context, the current paper presents a first step towards a longitudinal study as it displays, in a compare and contrast vision, the results of two different quantitative research projects developed in the same student community, with the same objective, but conducted in two different years. Among the most significant results of this research refer to an important decline in students’ satisfaction with a significant increase in the number of students that have a neutral perception. This is highly expected to determine a major impact on university’s overall performance and, therefore, it constitutes a strong argument for determining underlying causes, and especially developing the appropriate marketing strategies to tackle with these issues. Based on this result and other similar research outcomes, strategic and tactic recommendations are granted in the final part of this paper.

A Reconceptualization of the Marketing Mix: Using the 4 C's To Improve Marketing Planning in Higher Education.

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Wasmer, D. J.; Williams, James R.; Stevenson, Julie

1997-01-01

Higher education institutions have increasingly adopted marketing principles to achieve institutional objectives. However, direct application of the traditional marketing mix as characterized by four P's (product, price, place, promotion) can be problematic. A reconceptualization of the marketing mix applies four C's: concept (mix of goods and…

Marketing aspects of consolidation of higher education institutions

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Walczak, Jan

2017-09-01

Full Text Available The article provides a description of good practice in connection with the completed consolidation of two higher education institutions – the Lower Silesian College of Enterprise and Technology in Polkowice and the Copper Belt Technical College in Lubin into the Jan Wyżykowski University with its seat in Polkowice and a Branch Faculty in Lubin. This process began in autumn of 2015 and was brought to completion by the decision of the Minister of Science and Higher Education. The author points to image implications and marketing challenges, discusses the rebranding process (new logo and name as well as the actions this entailed. The article also deals with the creation of a new website, actions within interconnected social media, the ongoing billboard and media advertising campaign. Several difficulties that promotion department staff of are faced with in connection with the consolidation process of two higher education establishments were identified by the author, which include building a brand from scratch and communicating with staff with respect to the planned and implemented changes.

The need of relationship marketing in higher education

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Constantin, C.

2011-01-01

Full Text Available This paper is about research conducted in order to find the graduates’ perceptions regarding their opportunities to find a job after the 1st cycle of study. The main aim was to find their intentions to look for a job in the study field and how they perceive the easiness to find such a job. The outcomes have revealed that the respondents want a job in the study field, but they are anxious about a good integration on the labour market. In this respect, the higher education institutions have to communicate better with their students and other stakeholders in order to implement the relationship marketing in the organisation.

Entrepreneurial orientation, market orientation and performance of teachers and researchers in higher education institutions

OpenAIRE

Felgueira, Teresa Maria Monteiro

2015-01-01

Higher Education has been the focus of significant growth in the last decades. In this context, the educational market has undergone some changes and competition among Institutions of Higher Education worldwide was established. Particularly, in Europe, there have been profound changes in the way education has been provided for by Higher Education Institutions (HEIs), according to Bologna process, allowing students to move freely between European Institutions of higher education...

Online Teaching Communities within Sociology: A Counter Trend to the Marketization of Higher Education

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Palmer, Nathan; Schueths, April M.

2013-01-01

As higher education embraces the ideologies of the market, educators are being asked to teach evermore students with fewer resources. Running counter to the trend of marketization, a decentralized group of educators are taking advantage of Web 2.0 technologies (including Facebook, Twitter, and blogging platforms such as Wordpress, etc.) to…

ONLINE MARKETING. CHALLENGES AND OPORTUNITIES FOR THE MILITARY HIGHER EDUCATION

OpenAIRE

Gheorghe MINCULETE; Maria -Ana CHISEGA-NEGRILA

2013-01-01

The impact of the Internet on marketing is a radical phenomenon whose elements are diffi cult to quantify. The explosive dynamics of the phenomenon has determined unpredictable evolutions, shaking the very foundations of modern economics, and putting to the test modern managers’ ability, intelligence, and capacity to adapt. In this situation, online marketing is a challenge to organizations, taking into account the opportunities offered by the Internet at global level. In higher education, on...

Advancement in Higher Education: The Role of Marketing in Building Philanthropic Giving

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McAlexander, James H.; Koenig, Harold F.; DuFault, Beth

2014-01-01

This paper empirically explores ways in which marketers of higher education can contribute to the important task of cultivating alumni philanthropy. Advancement professionals understand that philanthropy is influenced by wealth and affinity. As marketers, we anticipate that our contribution resides with investments in building affinity. Using…

Market Orientation in Managing Relationships with Multiple Constituencies of Croatian Higher Education

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Pavicic, Jurica; Alfirevic, Niksa; Mihanovic, Zoran

2009-01-01

In this paper, market orientation in Croatian higher education (HE) is discussed within the context of stakeholder-oriented management. Drawing on existing studies, the "classical" empirical model, describing the market orientation of generic nonprofit organisations, has been adapted to the contingencies of the Croatian HE sector.…

Analysis and Strategies of the Unbalance of the Supply and Demand in the Higher Education Market of China

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Ma, Jie

2010-01-01

The popularization of higher education largely impacts the balance of the supply and demand of the China higher education market. Starting from the basic concepts of the supply and demand of higher education, the actuality and influencing factors of the supply and demand in China higher education market are analyzed in this article, and…

Corruption, Collusion, and Nepotism in Higher Education and the Labor Market in Georgia

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Orkodashvili, Mariam

2011-01-01

This article offers a new approach to conceptualizing the limited affordability and access to higher education for socioeconomically disadvantaged students in Georgia. Unlike most traditional views, it associates the issue with corruption, collusion, and nepotism existent in the country's higher education, job market, and banking system. It argues…

Czech and Polish Higher Education – from Bureaucracy to Market Competition

Czech Academy of Sciences Publication Activity Database

Simonová, Natalie; Antonowicz, D.

2006-01-01

Roč. 42, č. 3 (2006), s. 517-536 ISSN 0038-0288 R&D Projects: GA ČR(CZ) GA403/06/1241; GA MPS 1J/005/04-DP2 Institutional research plan: CEZ:AV0Z70280505 Keywords : education system * higher education * market competition Subject RIV: AO - Sociology, Demography Impact factor: 0.128, year: 2006

DEVELOPMENT OF SERVICE MARKET OF HIGHER EDUCATION AS A PRIORITY DIRECTION OF VOCATIONAL SCHOOL MODERNIZATION

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N. N. Bedenko

2014-09-01

Full Text Available The article deals with the analysis of the developed market of higher educational services, various problems in the regional higher education service markets are designated and disproportions in the educational services market are revealed which in case of a suspense pass into the category of barriers to representatives of all interested parties.In the unstable conditions of a social and economic situation in our society, absence of the forecast of economy development, formation of profile structure of specialist training is complicated. Violation of traditional educational communications with employers, weak influence of professional communities on educational system development, backwardness of a labor market complicates reduction of education content in compliance with economic and social sphere requirements, the organization of practical training for students, employment of graduates. New conditions of providing educational services in Russia, such as transition from the state monopoly to a multistructure education system as well as paid education have caused a need of reorganization in the work of educational institutions. Competitive fight for the consumer has toughened requirements to quality and conditions of training service. Creation of an extensive network of the most various non-state educational institutions, penetration of the foreign educational institutions into Russian market which have a rich market experience in the field of professional education, possibility for Russian citizens to get education abroad  have resulted in the fact that consumers of educational services can now make an independent choice of various training programs, depending on its contents, forms and training methods, as well as conditions of their acquisition.

Supporting Business Students' Transition into Higher Education: The Case of Marketing Downloads

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Anderson, Deborah; Wason, Hilary; Southall, Jane

2016-01-01

This paper discusses a student-centred learning and teaching approach, "Marketing Downloads", designed to support students in transition into Higher Education. The move from secondary to tertiary education can be stressful for students and it impacts on their academic performance, their social life and general sense of well-being.…

Matching of Developed Generic Competences of Graduates in Higher Education with Labour Market Needs

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Pukelis, Kestutis; Pileicikiene, Nora

2012-01-01

Higher education provides graduates with both monetary and non-monetary benefits. Globalization and technological developments foster utilitarian approach, therefore the transmission of competences that are relevant in labour market is an important target for higher education institutions. The paper presents findings of research on the match of…

UNDERSTANDING STUDENTS NEEDS FOR A MORE EFFECTIVE ONLINE MARKETING IN THE HIGHER EDUCATION SYSTEM

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Popa Adela Laura

2015-07-01

Full Text Available Considering that the results of previously conducted research revealed that higher education institutions (HEIs of Romania consider their own websites as rather a communication tool with current students than a marketing tool by which to communicate and attract potential students, the aim of the research presented in this paper is to analyze and verify whether the approach of higher education institutions is consistent with the expectations of potential students. Moreover, it is trying to evaluate whether they expect that the information from the official websites of these institutions address them. The research also seeks to capture which were the different search methods and the importance of online information sources for admission to university/faculty, which are the devices used in the search, what information the students consider that would be needed to make the right choice on university, faculty and specialization, the importance given to activities ranging from email marketing and search engine marketing etc. Finally, based on primary data resulted from research conducted and the analysis of secondary data resulted from other research, we identify the main pillars that the online marketing strategy of a higher education institution should be built on according to the needs of potential students: the official Internet pages designed so as to meet the needs of the prospective students (and even parents thereof, activities specific to email marketing and Pay Per Click campaigns meant to attract the prospective students to the pages that have a potential interest to them. The results of the study confirm the results of previous research according to which higher education institutions should attach great importance to the way they think their online presence.

Potential of the social media as instruments of higher education marketing: a segmentation study

NARCIS (Netherlands)

Constantinides, Efthymios; Zinck Stagno, Marc C.

2011-01-01

The importance of social media as platforms of social interaction, communication and marketing is growing. Increasing numbers of businesses in various industries have already integrated or plan to integrate social media applications into their marketing programs. Higher education institutions show

SUSTAINABLE COMPETITIVE ADVANTAGE FOR MARKET LEADERSHIP AMONGST THE PRIVATE HIGHER EDUCATION INSTITUTES IN MALAYSIA

OpenAIRE

Loh Teck Hua Author_Email:

2011-01-01

One of Malaysia’s economic goals is to become an education hub for the region. To achieve this, the Malaysian government had liberalised government policies resulting in the proliferation of Private Higher Education Institutions (PHEIs) including private Universities and University Colleges. As competition intensifies it becomes increasingly pertinent to ask “What sustainable competitive advantage should the Private Higher Education Institutions (PHEIs) have to achieve market leadership in th...

On Using Humor to Market Higher Education: At Whose Expense Is the Clowning?

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Johnson, Jason

2010-01-01

This essay examines the deliberately humorous approaches undertaken in two recent higher education marketing endeavors: The American Council on Education's "Solutions for Our Future" campaign and Stanford's "Hail, Stanford, Hail" initiative. Three television commercials from each project are described and discussed in light of a view of comedy…

Potential of the Social Media as Instruments of Higher Education Marketing: A Segmentation Study

Science.gov (United States)

Constantinides, Efthymios; Zinck Stagno, Marc C.

2011-01-01

The importance of social media as platforms of social interaction, communication and marketing is growing. Increasing numbers of businesses in various industries have already integrated or plan to integrate social media applications into their marketing programs. Higher education institutions show increased interest in the potential of social…

Matrix Methods and Models of Economic Analysis in the Marketing Activity of Higher Educational Establishments

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Natalia Stebliuk

2018-05-01

Full Text Available On the present stage of the development of educational environment, it is necessary to use the scientific tools for understanding the market patterns of the interaction of demand and supply of educational services, which will allow not only to navigate the consumer preferences but also to form them. It is in these circumstances that it is extremely important to study changes in the volume of demand for educational services in order to adapt them to the system of higher education. The aim of the article is to substantiate the theoretical positions and develop practical recommendations for the definition of the competitive marketing strategy of higher education organizations in the market of educational services with the help of modern approaches and methods of economic-mathematical modeling. The practical significance of the obtained results is the introduction of methodological provisions for forecasting the demand and supply of educational services for higher educational establishments. The complexity and interdependence of managerial problems in the system of higher education require new ideas and approaches, which necessitates the search for new definite solutions, namely: the research paper offers the method of optimal distribution of budgetary places of the university by means of practical application of the theory of system constraints and the theory of fuzzy sets. Along with that, the calculation of the optimal number of students of the corresponding specialty with the help of cluster analysis has been carried out. In addition, an important place for improvement and development is taken by the economics and mathematical methods and methods of linear programming, they are effective means of identifying the most influential factors in achieving the goals of a higher educational establishment and justifying the marketing strategy of its development in modern conditions. To predict the quantitative values of social and economic indicators

Responsiveness of Higher Education to Changing Job Market Demand in Bangladesh

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Dutta, Bipasha; Islam, Kazi Maruful

2017-01-01

Bangladesh economy has been transforming towards a market-based economy from a state-dominated centrally planned economy since the early 1980s, the pace of transformation has been slow though. The aim of this article is to see how the higher education system responds to the changes in the structure of the economy. The article argues that the…

Exploring Public Relations Excellence and Integrated Marketing Communications at Private, Nonprofit Higher Education Institutions

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Higgins, Shannon K.

2017-01-01

Purpose: Many recent articles discuss the increased marketization of higher education, but few examine whether such practices are executed at their optimum level of efficiency and efficacy. This study addressed the significant lack of research in this area and answers the central question of how optimally public relations and marketing departments…

Encouraging Future Helping Behaviors: The Role of Student-Faculty Relationships in Higher Education Marketing

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Arnett, Dennis B.; Wittmann, C. Michael; Wilson, Bennie J., III

2003-01-01

Extant literature on relationship marketing tends to focus on for-profit firms and their relationships with important stakeholders. However, higher education institutions face many of the same intense competitive forces that have made relationship marketing a practical choice for many for-profit firms. Therefore, it is not surprising that many are…

Relevance of introducing the concept of benchmarking on the education market of Ukraine for the development of higher educational institutions

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Kostiuk Mariia

2016-06-01

Full Text Available On the Ukrainian education market indicators of demand and supply of educational services show a steady trend of growth. Due to increasing competition between institutions of all countries, it is impossible to do without innovative tools to enhance competitiveness – namely benchmarking. The article substantiates the need for benchmarking and implementation of education on the Ukrainian market. It considers the best examples of benchmarking universities in the United States, studies the stages of benchmarking. Based on the results of the study recommendations for improving the competitiveness of Ukrainian higher education institutions and their access to new markets through benchmarking have been formulated.

A New Higher Education Marketing Mix: The 7Ps for MBA Marketing

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Ivy, Jonathan

2008-01-01

Purpose: The purpose of this paper is to present a new marketing mix based on MBA students' attitudes and opinions towards the marketing initiatives of business schools in South Africa. The post-graduate business education market is, and increasingly, getting more aggressive in their efforts to attract students on to their flagship degree, the…

The 2015 Enterprise Application Market in Higher Education: Customer Relationship Management Systems

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Lang, Leah; Pirani, Judith A.

2016-01-01

Institutions face both challenges and opportunities in communicating with external constituent groups, from marketing new programs to attracting visitors and soliciting alumni. A college or university's tight-knit community of students, alums, and friends adds a special dimension to the higher education experience; bonds formed in college often…

Can a Higher Education Institution's Marketing Strategy Improve the Student-Institution Match?

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Moogan, Yvonne J.

2011-01-01

Purpose: Issues such as managing brand image, assessing advertising medium effectiveness and collecting market intelligence are common practice for higher education institutions (HEIs). Consequently, understanding the information needs of potential students to the HEI when they make their decisions is paramount. The aim of this survey is to…

MARKETING TOOLS FOR PROMOTING INNOVATIONS IN THE SYSTEM OF HIGHER EDUCATION

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Natalya O. Kolchina

2016-06-01

Full Text Available Introduction: the article is concerned with the tools for promoting innovative educational products within the framework of the concept “Europe of knowledge” on the basis of education integration, researches and innovations. The relevance of the article is caused by increasing importance of promoting innovative products in the field of higher education through the means designed to popularize science not only among science professional, but also among the general public. Materials and Methods: the author uses descriptive method and analyzes the scholar literature on the promotion and introduction of innovative products in the field of education through the media. Results: the results show the need for using the exhibition activity parameters to introduce and implement the educational programmes “Tempus”, “Erasmus+”, and others, and to create relationship between universities and representatives of business communities from the partner countries. The authors emphasise the differences in the mechanism of impact on the target audience (a high school leaver, a student or a representative of a business community. The article presents a combination of essential elements in core objectives of the strategy “Europe 2020” (particularly in the context of priority of the rapid development and components of seven priority initiatives which determine the scheme for the strategic development of the EU member states in the field of education until 2020. Discussion and Conclusions: a professionally designed exposition, well-prepared advertising materials and adequate work with representatives of business communities and partner universities whihin the education exhibition can increase the number of applications to participate in the programme “Capicity-building in the field of higher education”. Promoting innovative products through using some marketing tools is differential in nature and indirectly related to the specifics of their posi

Relationship Quality in Higher Education Marketing: The Role of Social Media Engagement

Science.gov (United States)

Clark, Melissa; Fine, Monica B.; Scheuer, Cara-Lynn

2017-01-01

The landscape in consumer marketing is changing due to the rise in popularity of social media. This shift has also affected how higher education institutions build relationships with their stakeholders. This study explores how social media engagement impacts relationship quality between the university and one of its key stakeholder groups,…

Student Recruitment for the Mobile Generation : An Exploratory Study of Mobile Marketing Practices in the International Higher Education Industry

OpenAIRE

Zinn, Marian; Johansson, Helen

2015-01-01

Background: In an increasingly market-driven and global higher education industry, characterized by growing international competition and the emergence of disruptive mobile technologies, higher education institutions (HEIs) are challenged to adopt innovative ways of marketing for student recruitment to sustain student enrollment numbers. Within this new landscape the concept of mobile marketing for student recruitment has become an important issue for HEIs. Mobile devices are playing an incre...

Customer Orientation in Higher Education: The Missing Link in International Student Recruitment? A Relationship Marketing Approach

Science.gov (United States)

Vauterin, Johanna Julia; Linnanen, Lassi; Marttila, Esa

2011-01-01

This paper suggests that the service mindset of academia needs attention to ensure that the potential of university-industry linkages for creating value is used strategically in building advantage in the increasingly competitive market for international higher education. Universities should clearly articulate the value of the higher education-…

Marketing strategies in higher education with specific reference to public and private educational institutions within Gauteng, South Africa

OpenAIRE

2012-01-01

M.B.A. The researcher proposes that there are similarities as well as differences between the private and public institutions. Is it true that the results regarding achievements and quality are better with private education institutions than with public institutions, with much more difficulties facing private education than public education? What are the fundamental differences and similarities between the private and public Higher Educational institutions that lead to their marketing stra...

Pricing in Higher Education: A Marketing Perspective.

Science.gov (United States)

Murphy, Patrick E.

1984-01-01

Both financial and nonfinancial costs of education, such as time, effort, risk, and social and psychological perceptions are considered as influences on consumer behavior and as elements that an institution can manage in its efforts to maintain or change its position in the market. (MSE)

The necessity of the use of social networks as an ingredient of computer-integrated marketing communications for advancement of higher educational establishments

Directory of Open Access Journals (Sweden)

Kostiuk Mariia

2016-04-01

Full Text Available The volume of demand and supply on educational services constantly grows and education becomes the perspective sphere of the Ukrainian economy. In the conditions of the permanent increased competition between educational establishments, it is impossible to do without marketing, namely - to marketing of educational services. The article substantiates the necessity of the use of computer-integrated marketing communications in advancement of higher educational establishment. It considers questions of advancement of higher educational establishments and educational services in Internet, analyses indexes of advancement of higher educational establishment in «VKontakte» social network. The recommendations for the promotion of universities in social networks were formulated on the basis of the study results.

Higher School Marketing Strategy Formation: Classifying the Factors

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N. K. Shemetova

2012-01-01

Full Text Available The paper deals with the main trends of higher school management strategy formation. The author specifies the educational changes in the modern information society determining the strategy options. For each professional training level the author denotes the set of strategic factors affecting the educational service consumers and, therefore, the effectiveness of the higher school marketing. The given factors are classified from the stand-points of the providers and consumers of educational service (enrollees, students, graduates and postgraduates. The research methods include the statistic analysis and general methods of scientific analysis, synthesis, induction, deduction, comparison, and classification. The author is convinced that the university management should develop the necessary prerequisites for raising the graduates’ competitiveness in the labor market, and stimulate the active marketing policies of the relating subdivisions and departments. In author’s opinion, the above classification of marketing strategy factors can be used as the system of values for educational service providers. 

Competencies for Young European Higher Education Graduates: Labor Market Mismatches and Their Payoffs

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Garcia-Aracil, Adela; Van der Velden, Rolf

2008-01-01

Labor market rewards based on competencies are analyzed using a sample of young European higher education (HE) graduates. Estimates of monetary rewards are obtained from conventional earnings regressions, while estimates total rewards are based on job satisfaction and derived through ordered probit regressions. Results for income show that jobs…

Quality of higher education and the labor market in developing countries

DEFF Research Database (Denmark)

Boccanfuso, Dorothée; Larouche, Alexandre; Trandafir, Mircea

2015-01-01

While many studies examine the effect of primary education quality on labor market outcomes in developing countries, little is known about the effects at higher levels. We exploit the quasi-experiment provided by a large-scale education reform launched in Senegal in 2000 to investigate how quality...... improvements at the university level affect employment. Our difference-in-difference estimates suggest that young high-skilled workers experienced a nine percentage-point employment gain relative to older workers. They are also more likely to have “better” jobs (in the service industry or government......), suggesting a reduction in the mismatch between the quality of high-skill labor demanded and supplied....

Positioning Industrial Design Education within Higher Education: How to face increasingly challenging market forces?

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André Liem

2014-05-01

Full Text Available This paper discusses how Industrial Design Education should be adapted to pressing future challenges of higher education with respect to promoting high quality mentorship and scholarship, as well as being more economically self-sufficient through stronger collaborative engagements with industry. The four (4 following trends will be presented on how prospective design programs are to be developed: (1 Mass-education and rationalisation, (2 Links between education and research, (3 Globalisation and internationalisation, and (4 Collaboration with industry and research commercialisation.Given the challenges of market forces within academia, a consensus within the design education community should be established in order to expose students more to “active learning” and to vice-versa commute from generic to specialist and from abstract to concrete modes of working. Comprehensive and collaborative studio projects should be implemented as platforms, where social, interdisciplinary and inquiry-based learning can be developed in line with selected design themes, processes and methods.

The role of higher education institutions in shaping the intellectual capital in light of marketing innovation

OpenAIRE

Lidia Białoń

2013-01-01

The systemic approach implied by marketing innovation requires professional shaping of the intellectual capital. Innovation marketing shall fulfill its role on the basis of 5 i’s principle. Fulfillment of those tasks requires specialists, thoroughly trained in marketing, management and in the theoretical foundations for innovative activity. The higher education institutions are responsible for preparing such specialists. The fundamental problems lie both in constructing adequate curricula and...

An Examination of Integrated Marketing Communication in US Public Institutions of Higher Education

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Edmiston, Dawn

2008-01-01

This research analyzes the strategic process of integrated marketing communication (IMC) and its current application in US public institutions of higher education (IHEs). The basis for this research was a survey questionnaire that analyzed the impact of IMC on 42 leading US public colleges and universities (as ranked by "U.S. News & World…

Revitalizing Higher Education through Innovative Labor Market Based Curriculum for Sustainable National Development

Science.gov (United States)

Alao, A. O.

2014-01-01

The role of higher education in preparing youths for the labour market is becoming more challenging in the modern society. This is visible in the high number of tertiary institutions' graduates that are unemployable for lack of necessary skills, which would make them contribute profitably to any employer of labour. This paper examines the history…

Strategic Marketing of Further and Higher Educational Institutions: Partnership Arrangements and Centres of Entrepreneurship.

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Trim, Peter R. J.

2003-01-01

This paper describes centers of entrepreneurship, which higher education academics and administrators can establish to facilitate the development of partnership arrangements. The centers can be viewed as catalysts for developing new products and services which can be turned into marketable products and services, leading to increased opportunities…

Integrated Marketing Communications (IMC) Variables That Influence Perceived Return on Investment (ROI) in Higher Education: Chief Marketing Officers' Perceptions

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King, Adrienne L.

2013-01-01

This study examines the relationship of the level of Integrated Marketing Communications (IMC) implementation, level of open systems and change in state appropriations on perceived return on investment (ROI) in U.S. public higher education institutions (HEIs). Designed to provide HEI leaders with data to more accurately determine the best IMC…

The Australopithecus Afarensis (Lucy) of Higher Education.

Science.gov (United States)

Gamble, John King

1999-01-01

Uses a fictitious character and story to express doubts about the use of business and marketing principles in American higher education. Asserts that higher education is profoundly different from other institutions, and that colleges and universities should be shielded from the vagaries of the market. (CAK)

Nullifying quality: the marketasation of higher education

DEFF Research Database (Denmark)

Bendixen, Carsten; Jacobsen, Jens Christian

2017-01-01

higher education. In the long run it will hardly benefit educational programmes if institutions of higher educations fail to ‘stand for’ quality that, in the very least, can supplement the fulfilment of politically determined targets and standards. In this way the market will have not only graduates who......The increasing dominance of educational markets means that quality of higher education has the character of open signifiers of periodic occurrence, embedded institutionally as ways of consensual communication on how to go on as smoothly as possible. This promotes the growth of context dependent...... nullification processes. On the other hand, institutions have to adopt standards in education as a measure of outcome indicators for benchmarking. When quality is replaced by standards and if standards are equivalent to labour market relevance this might signal the beginning of overall external control over...

The impact of marketization on higher education genres - the international student prospectus as a case in point

DEFF Research Database (Denmark)

Askehave, Inger

2007-01-01

This paper is a contribution to the existing debate about the marketization of higher education and offers a detailed study of the way the practises of marketization manifest themselves at the level of discourse in higher education. Taking its point of departure in Critical Discourse Analysis...... and using a text-driven procedure for genre analysis, the paper describes and analyses the international student prospectus as an instance of a highly promotional genre which clearly reflects the values and forces of the free market. The paper contains two analyses. The first analysis compares four...... instances of the international student prospectus genre from Finland, Scotland, Australia and Japan and tries to establish genre membership and genre characteristics by considering the overall text structure, and by looking for similarities in content and ‘rhetorical moves'. The second analysis is an in...

Governance Arrangement in the Ethiopian Higher Education System ...

African Journals Online (AJOL)

Inspired by ideological shifts and pragmatic reasons, governments around the world are experimenting quasi-market type of higher education governance. Introduction of (quasi) market elements in higher education (HE) is also justified by its presumed benefits in efficiency among others. This study had Ethiopian higher ...

An Examination of Integrated Marketing Communication in U.S. Public Institutions of Higher Education

Science.gov (United States)

Edmiston-Strasser, Dawn M.

2009-01-01

This research examined the strategic process of integrated marketing communication and its application in U.S. public institutions of higher education. A quantitative survey analyzed 42 leading U.S. public colleges and universities as ranked by "U.S. News & World Report." To further examine the findings of the survey, qualitative interviews were…

Only in Canada: A Study of National Market Potential for Christian Higher Education Canada (CHEC) Institutions

Science.gov (United States)

Hiebert, Al

2011-01-01

In July 2007 Ipsos Reid delivered to Christian Higher Education Canada (CHEC) a report entitled "Christian Post-Secondary Education in Canada, Phase 3: Defining the Market". This article is a selective summary of the full 353-page report. It tabulates and analyzes findings from 1,000 phone interviews and 6,689 online surveys from six…

Strategic Planning for Higher Education.

Science.gov (United States)

Kotler, Philip; Murphy, Patrick E.

1981-01-01

The framework necessary for achieving a strategic planning posture in higher education is outlined. The most important benefit of strategic planning for higher education decision makers is that it forces them to undertake a more market-oriented and systematic approach to long- range planning. (Author/MLW)

STRATEGIES FOR THE MARKETING OF HIGHER EDUCATION WITH COMPARATIVE CONTEXTUAL REFERENCES BETWEEN AUSTRALIA AND TURKEY

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R. Ayhan YILMAZ

2007-04-01

Full Text Available Dr. Ugur DEMIRAYAnadolu University andEditor-in-Chief of TOJDEEskisehir, TURKEYEducation is now a global product with institutions worldwide competing for students and finding ever more creative ways to satisfy student needs and preferences. With the continuing rise in the preference for flexible distance learning, educational institutions are finding that when students and faculty have significantly different cultural backgrounds and learning styles that the expectations of the learning experience can be unfulfilled. In Australia, international students have made education Australia’s third largest service export, earning $5.8 billion. This means that student populations have moved from being homogenous and captive to domestic constraints and expectations, to being multi-cultural, dispersed and subject to a plethora of constraints and expectations. Today in Turkey, education is the responsibility of government however, in recent years, the private sector has entered the market providing educational services at all levels. In particular, after the 1990s, private higher education institutions (HEIs with a commercial focus have mushroomed. In 2007, there are 25 private universities in Turkey with more than 2.000.000 students enrolled in these universities. Of these students, more than 1.000.000 are registered in distance education faculties. With such large student numbers competition between private universities for students has intensified particularly over the last 15 years. As a consequence the need to develop strategies for attracting students has become more important. Marketing strategies in Turkey have tended to concentrate on three distinct categories: strategies between governmental HEIs, private HEIs and distance education HEIs. The contribution of technologies to education processes has been immense with students and faculty each learning to adapt to an environment of continuous change and opportunities. This paper seeks to explore

Higher education needs for the ICT Spanish market Higher education needs for the ICT Spanish market Higher education needs for the ICT Spanish market

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Antoni Ras

2011-11-01

Full Text Available Purpose: The main objective of the paper is to clarify the expectations held in the realm of business and by employers, in relation to the main educational parameters that respond to the employment needs of the Information and Communication Technology (ICT market in Spain, considering both technical and managerial knowledge. It also assesses whether the Spanish Technical University is providing its graduates with the knowledge currently demanded by the sector.Design/methodology/approach: The report is based on a survey completed by 43 companies, which constitutes more than 60% of the sector and is representative of the entire range of subsectors that constitute the vast ICT industry in Spain. According to the sample construction, post-stratification has been used for analyzing global results. Responses have been weighted according to the proportion that represents the employees’ population of the Spanish ICT sector.Findings: As a first conclusion of the current research it should be noted that in terms of technological knowledge, the gap between what the industry requires and the skills graduates can offer is, in general, much smaller than the gap relating to business management skills, where differences exceeding 25% have been demonstrated. This would suggest that the Spanish ICT sector needs to improve learning in the subjects related to business management.Originality/value: Finally, as an innovate factor since there are no previous bibliographic references on this topic, a surprising conclusion is that a significant segment of the Spanish ICT sector, specifically 51,2 % of the companies surveyed, did not distinguish between professional profiles, expressed indifference, and were equally likely to employ graduates as postgraduates. Although when the market was asked about the preferred profile for managerial positions, the results are quite different: 83.7% of respondents preferred a superior engineer qualification; 16.3%Purpose: The

Higher Education, Employability and Competitiveness

Science.gov (United States)

Pavlin, Samo; Svetlicic, Marjan

2012-01-01

This paper studies the relationship between competitiveness and higher education systems in Europe. It explores whether more competitive countries have developed more labour-market-oriented systems of higher education (HE) that thereby give their graduates greater short term employability potential. Based on and a large-scale survey among 45.000…

An Exploration of the Use of Branding to Shape Institutional Image in the Marketing Activities of Faith-Based Higher Education Institutions

Science.gov (United States)

Tolbert, Dawn

2014-01-01

Modern higher education includes student-consumers who shop for educational opportunities and institutions that actively market themselves. This study examined the marketing of faith-based institutions to determine how faith-related missions are reflected in the printed recruitment materials, Web sites, and admissions portals of the 112 member…

Marketing within higher education institutions - A case study of two private Thai universities

OpenAIRE

Starck, Kristian; Zadeh, Shahriyar Hossein

2013-01-01

Date of final seminar: 2013-05-29. Academic level: Master Thesis in Business Administration, 15 ECTS. University: Mälardalen University, Västerås, Sweden. Institution: The School of Business, Science and Engineering. Authors: Kristian Starck and Shahriyar Hossein Zadeh. Title: Marketing within higher education institutions - A case study of two private Thai universities. Supervisor: Peter Ekman. Examiner: Eva Manninen Olsson. Purpose: The purpose of this study is to describe and analyze what ...

Reconfiguring the Higher Education Value Chain

Science.gov (United States)

Pathak, Virendra; Pathak, Kavita

2010-01-01

Forces of demand and supply are changing the dynamics of the higher education market. Transformation of institutions of higher learning into competitive enterprise is underway. Higher education institutions are seemingly under intense pressure to create value and focus their efforts and scarce funds on activities that drive up value for their…

The Marketability of Technical Graduates from Higher Educational Institutions (HEIs) Offering Technical and Vocational Education and Training (TVET): A Case from Malaysia

Science.gov (United States)

Rajadurai, Jegatheesan; Sapuan, Noraina Mazuin; Daud, Salina; Abidin, Nurazariah

2018-01-01

Technical, Vocational Education and Training has been viewed as a means of developing a nation. The marketability of technical graduates is reliant on whether these graduates possess the attributes demanded by their respective industries. Hence, this study aims to investigate the gap between the key attributes of Higher Education Institutions'…

Using of Marketing Communication for Distance Education Institutions

OpenAIRE

R. Ayhan YILMAZ

2005-01-01

Using of Marketing Communication for Distance Education Institutions R. Ayhan YILMAZ, Ph.DAnadolu UniversityCommunication Sciences FacultyEskisehir, TURKEY INTRODUCTION Because of increased competition for scarce resources, marketing has become an important activity of many nonprofit organizations. Higher education institutions, as one of these nonprofit organizations, provide us with excellent examples of this trend (Hayes, 1991). The marketing of higher education has received a tremendous a...

The Labor Market Outcomes of Two Forms of Cross-Border Higher Education Degree Programs between Malaysia and Japan

Science.gov (United States)

Koda, Yoshiko; Yuki, Takako

2013-01-01

This paper examines the labor market outcomes of two different forms of cross-border higher education degree programs (i.e., study abroad vs. twinning) between Malaysia and Japan. Based on a new graduate survey, it examines whether there are differences in the labor market outcomes between the two programs and what other factors have significant…

Branding Canadian Higher Education. CBIE Research

Science.gov (United States)

Kizilbash, Zainab

2011-01-01

The branding of national higher education systems is a global trend that has become increasingly common over the last decade. One of the main motives driving this trend is the view that branding a national higher education system will increase that country's market share of international students. This is evident as national higher education…

The external benefits of higher education

OpenAIRE

Hermannsson, Kristinn; Lisenkova, Katerina; Lecca, Patrizio; McGregor, Peter G.; Swales, J. Kim

2017-01-01

The private market benefits of education are widely studied at the micro level, although the magnitude of their macroeconomic impact is disputed. However, there are additional benefits of education, which are less well understood. In this paper the macroeconomic effects of external benefits of higher education are estimated using the “micro-to-macro” simulation approach. Two types of externalities are explored: technology spillovers and productivity spillovers in the labour market. These link...

Competitive Intelligence: Significance in Higher Education

Science.gov (United States)

Barrett, Susan E.

2010-01-01

Historically noncompetitive, the higher education sector is now having to adjust dramatically to new and increasing demands on numerous levels. To remain successfully operational within the higher educational market universities today must consider all relevant forces which can impact present and future planning. Those institutions that were…

The Effect of Internal Marketing on Organizational Citizenship Behavior of Academic Staff in Higher Educational Institutions

Science.gov (United States)

Yildiz, Suleyman M.

2016-01-01

Due to their important roles in organizational performance, internal marketing and organizational citizenship behavior have become more interesting subjects among researchers and practitioners. However, empirical research is limited in the literature, and the relationship between these two variables in higher educational institutions is not clear.…

Diversification or Homogenization: How Governments and Markets Have Combined to (Re)Shape Chinese Higher Education in Its Recent Massification Process

Science.gov (United States)

Zha, Qiang

2009-01-01

The expansion and diversification of higher education are twin phenomena that have been associated with the development of higher education in many countries around the world. This study attempts to use enrolment expansion as a lens to examine the effects of governmental intervention and market forces on diversification of the Chinese system,…

The role of higher education institutions in shaping the intellectual capital in light of marketing innovation

Directory of Open Access Journals (Sweden)

Lidia Białoń

2013-09-01

Full Text Available The systemic approach implied by marketing innovation requires professional shaping of the intellectual capital. Innovation marketing shall fulfill its role on the basis of 5 i’s principle. Fulfillment of those tasks requires specialists, thoroughly trained in marketing, management and in the theoretical foundations for innovative activity. The higher education institutions are responsible for preparing such specialists. The fundamental problems lie both in constructing adequate curricula and in training the instructors for using them in class. On the one hand, such program should derive from the logic of the processes of innovation; on the other it should draw from the rules of marketing and management. The necessary level and structure of the intellectual capital demands precise adaptation of such programs to consolidated actions within marketing innovation.

Higher Education and Employment Markets in France.

Science.gov (United States)

Mingat, Alain; Eicher, J. C.

1982-01-01

The link between educational investment and individual earnings is discussed based on a 1974 study in Dijon. An investigation of the relationship between these two elements is shown to need to consider the choice model used by the individual student entering higher education. Academic and social background influence the student's choice.…

Challenges for Higher Education in the Context of Europe 2020

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Manuela Unguru

2012-07-01

Full Text Available One goal of Europe 2020 Strategy is to increase the share of higher education to 40% of the population 30-34 years old, but the gap at EU27 level is 7 percentage points, with important differences among EU member states. Romania is also lagging behind, but if one looks at the population 20-24 years old, 91% of them have a tertiary education degree. More educated people would contribute to productivity gains and finally to economic growth. Thus, education policies should adapt in order to adress the labor market challenges and to ensure succesful insertion on the labor market and high returns of investment in education, both individual and public. Reaching the Europe 2020 objectives implies increase the returns on education, by improving the effectiveness of education process. Among the challenges of education policies there are better adapted curriculum to labour market needs, higher involvement of the employers and adjustment of financing models with respect to the higher education market and its determinants.

Makerere Journal of Higher Education - Vol 2 (2009)

African Journals Online (AJOL)

Makerere Journal of Higher Education. ... The University Staff Job Satisfaction Challenge and its Implications for National Council for Higher Education: An Empirical Evidence · EMAIL FULL TEXT EMAIL FULL TEXT · DOWNLOAD ... Higher Education and Youth Preparation for the Labour Market: the case of Universities.

Women and higher education in Iran: What are the implications for employment and the ``marriage market''?

Science.gov (United States)

Rezai-Rashti, Goli M.; Moghadam, Valentine M.

2011-08-01

In contemporary Iran, women with higher education face both gender discrimination and an unfavourable economic system, one that is not conducive to employment-generation for women. This paper provides an analysis of women's access to higher education in Iran, which has varied over the last 30 years, and their continuously limited participation in the job market. Based on qualitative field research, this paper includes the voices of individual women, discussing their experience of higher education and factors they think are contributing to their limited choice of employment. The paper suggests that while the recent trend in negotiating mehrieh (a nuptial gift which is payable by the groom to the bride) has been a strategy employed by Iranian women to overcome some of the discriminatory laws they are subject to, this trend cannot actually be explained by the fact that women's employment opportunities are limited. The paper concludes by asserting that limited labour force participation for educated women is a consequence of both political economy and gender ideology.

Higher Education Marketing: A Study on the Impact of Social Media on Study Selection and University Choice.

OpenAIRE

Constantinides, Efthymios; Zinck Stagno, M.

2012-01-01

The importance of the Internet as commercial platform is by now universally recognized, and businesses increasingly adopt online marketing channels at the cost of traditional ones. The social media, being second generation (Web 2.0) internet applications, allow interaction, one-to-one communication, customer engagement, and user generated content. The interest of higher education institutions in social media as part of the marketing toolkit is increasing, but little is known about the potenti...

Antecedents to the Export Market Orientation of Hungarian Higher Education Institutions, and Their Export Performance Consequences

Science.gov (United States)

Nagy, Gabor; Beracs, Jozsef

2012-01-01

Research into the international competitiveness of the higher education sector has shown that the approaches which management literature has introduced into the business sphere during the last half-century are being more and more frequently applied by successful universities as well. The authors extend the theory of export market orientation to…

The Relation of Students’ Choice of Private Higher Education and Marketing Strategies in Bosnia and Herzegovina

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Ozbal Okai

2015-09-01

Full Text Available Severe market conditions and advancing technology demand a well-planned and a strategic marketing approach in all sectors as well as in education sector. This study examined the relationship between the students’ choice and the marketing strategies of private higher education (HE in Bosnia and Herzegovina (BIH. To perceive this relation, we chose one of the private universities in Sarajevo. The study is based on a student survey which employed a questionnaire of 55 questions under 4 sub-groups and was done by 146 students. The first step of the questionnaire was determining the motives of the students to attend a private HE institution. The next part was to investigate the information sources of the students. These two steps followed the understanding of the evaluation criteria and the decision process of the students. Finally, the survey was concluded with the post enrollment observations of the students. The data obtained analyzed by SPSS software. The results revealed a strong consistency. The students were willing to have quality education and improve themselves via HE. They were using internet as a prior information source but would not make a final decision without parents’ confirmation. The overall satisfaction of the students showed that our subject university communicates with the target groups efficiently and enjoys the benefits of positive ‘word of mouth’ marketing. Finally, we addressed the marketing strategies that we reaped throughout the study to suggest a course of action to private HEIs in the conclusion part.

Massification to Marketization of Higher Education: Private University Education in Bangladesh

Science.gov (United States)

Ahmed, Jashim Uddin

2016-01-01

Massification of higher education is a contemporary phenomenon, and Bangladesh is an excellent example of massification in the sector. With increased alertness worldwide among nations, policy-makers and development bodies, massification of higher education is a requirement of time. Increasing number of youth also contribute to the phenomenon…

Advert for higher education

OpenAIRE

N.V. Provozin; А.S. Teletov

2011-01-01

The article discusses the features advertising higher education institution. The analysis results of marketing research students for their choice of institutions and further study. Principles of the advertising campaign on three levels: the university, the faculty, the separate department.

Should contentment be a key aim in higher education?

OpenAIRE

Gibbs, Paul

2016-01-01

Higher education institutions are major concentrations of political, social, economic, intellectual and communicative resources. They reach freely across populations and cultures, and connect to government, professions, industry and the arts. The neo-liberal logic of markets has entered the realm of (higher) education. Marketing functions centre on the creation, codification and transmission of knowledge, and the certification of graduates and the nature of education are commercialised, both ...

A Unidimensional Instrument for Measuring Internal Marketing Concept in the Higher Education Sector: IM-11 Scale

Science.gov (United States)

Yildiz, Suleyman Murat; Kara, Ali

2017-01-01

Purpose: Although the existing internal marketing (IM) scales include various scale items to measure employee motivation, they fall short of incorporating the needs and expectations of service sector employees. Hence, the purpose of this study is to present a practical instrument designed to measure the IM construct in the higher education sector.…

Globalisation and access to higher education

NARCIS (Netherlands)

van der Wende, Marijk

2003-01-01

This article addresses the growing demand for access to higher education and the conditions under which this is leading to a worldwide market. The supply of transnational (or cross-border) education and the export of educational services play an increasingly important role in fulfilling this demand.

Using of Marketing Communication for Distance Education Institutions

Science.gov (United States)

Yilmaz, R. Ayhan

2005-01-01

Because of increased competition for scarce resources, marketing has become an important activity of many nonprofit organizations. Higher education institutions, as one of these nonprofit organizations, provide us with excellent examples of this trend (Hayes, 1991). The marketing of higher education has received a tremendous amount of emphasis and…

GLOBALIZATION’S ASPECTS OF HIGHER EDUCATION COMMERCIALIZATION

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O. Zhylinska

2013-05-01

Full Text Available The article is devoted to higher education current trends in the context of commercialization under globalization. The paper analyzes dynamics of the global education market, identifies factors that influence the choice of university and educational programs abroad. The importance of world universities rankings as information products that reflect the quality of education is shown. The study characterizes Ukrainian realities of globalization’s activation in higher education.

Adopting Consumer Time: Potential Issues for Higher Education

Science.gov (United States)

Gibbs, Paul

2009-01-01

Time and temporality have received little attention in the consumerism, marketing or, until recently, higher education literature. This paper attempts to compare the notions of timing implicit in education as "paideia" (transitional personal growth) with that implicit in consumerism and the marketing practices which foster it. This…

AN EXPERIMENT ON USING ONLINE MARKETING TOOLS FOR PROMOTING HIGHER EDUCATION SERVICES

Directory of Open Access Journals (Sweden)

Adela Laura Popa

2016-12-01

Full Text Available In this study we intended, in the first place, to analyse and determine if the online environment represents an efficient environment for promoting educational services offered by higher education institutions in Romania. Another major objective of this paper is to describe a context in which online marketing tools like Facebook and Google AdWords could contribute to promote higher education services in the online environment. In order to achieve the goal, a causal research based on experiment was designed and implemented. The type of the experiment is 'before-after with control group', design. For conducting the experiment, after developing the landing page, two advertising campaigns were designed: one of them through the tools offered by Facebook and the other one by using Google AdWords. The test units considered are two masters of the faculty of economics (one master is the experimental unit and the other is for control. The independent variable is the extent to which the masters are promoted in the online environment and the dependent variable is the number of students enrolled in the two masters during the admission period. Based on the results from this experiment, but also on data of other studies, we consider that the best results in designing online promotion campaigns for higher education institutions - when considering the tools involved in this experiment - are obtained when they are used as complementary tools. According with our observations, Google AdWords has more potential for attracting prospective students on the landing pages containing information dedicated to them, but Facebook’s features can be successfully used in particular for creating and developing relationships with potential students so that they will subsequently want to become students of that institution.

Towards a Theoretical Framework for the Comparative Understanding of Globalisation, Higher Education, the Labour Market and Inequality

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Kupfer, Antonia

2011-01-01

This paper is a theoretical examination of three major empirical trends that affect many people: globalisation, increasingly close relations between higher education (HE) and labour markets, and increasing social inequality. Its aim is to identify key theoretical resources and their contribution to the development of a comparative theoretical…

Commercialization of higher education: characteristics and trends

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M. V. Klyov

2014-04-01

Much attention is given to the variety of approaches to the study of higher education. Today, sociological discourses used to analyze modern innovation in the education sphere, such as multiculturalism, diversification, confessionalization, regionalization, cosmopolitan atmosphere in the modern world, including the global information technology to the higher education. In the course of innovation and modernization of higher education, commercialization becomes significantly prevalent a phenomenon and a social process of educational institutions, which requires considerable research. The review of the US and European models of higher education makes it possible to understand the essence of appearance in the literature of such concepts as «academic capitalism», «university of market­type» and «entrepreneurial University», analyze relation to the appearance of private education and income and define the priority of commercialization. Indisputably, with both positive and negative, as a result of the reform of higher education appeared the peculiar environment of business education, which requires the existence of new rules of interaction, status­role relationships, values and norms . In some extent, commercialization is a transformation of knowledge into a commodity (speaking in the context of consumer society; however, it is the growing influence of market relations on the purpose and objectives of higher education, the growth of the importance of knowledge as a resource for economic development that focuses on  the concept of an economy based on knowledge.

The second higher education and additional education as factors of development of commercialization in Ukrainian higher education

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M. V. Strigul

2017-07-01

Full Text Available The attention in the article has been drawn to the nature and characteristics of commercialization in the higher education system of Ukraine. It has been noted that commercialization in the consumer society is a social process of transformation of knowledge into a product or service. It provides the growing influence of market relations on the goals and objectives of higher education, promotes the growing importance of knowledge as a source for economic development and focuses on the concept of rooting and academic capitalism and the creation of market-oriented and entrepreneurial universities, which provide dynamic development of economy based on knowledge. Defining the essence of the Ukrainian forms of commercialization, there is a significant role of further and second higher education (that is, the presence of a variety of educational forms, which allows the University receiving the profit in the monetary form. The model of commercialization, which is implemented in Ukrainian higher education, differs from the American and Western European ones, as it is focused on financial returns, not on the economization of intellectual profit. Secondly, a peculiar type of consumer behavior, consumerism, which provides growth of profitability of higher education institutions by a variety of additional services (training, additional courses, further education, developing classes, retaking tests, etc.. The factors of development and dynamics of the Ukrainian forms of commercialization, as well as recommendations for avoiding the negative consequences of the economization and commercialization in higher education structure of modern Ukraine have been considered in the article. It has been noted that the University lost its original purpose and became a huge supermarket, which offers various kinds of knowledge. Rational action considers in the desire to buy the most qualitative product – a diploma from a prestigious University. Nowadays, the higher

Nothing for Money and Your Work for Free: Internships and the Marketing of Higher Education

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Mara Einstein

2015-09-01

Full Text Available American universities have significantly increased their marketing expenditures over the last decade. The high cost of education, reductions in government funding, and precipitous declines in the traditional college-aged population (18-21 year olds are some of the key factors forcing universities to be more aggressive with the promotional techniques they use to attract prospective students. In this competitive marketplace, schools promote the attributes they believe will be most compelling to high schoolers and their parents, including academics, sports, campus life, and careers. Tied into this last factor is the promotion of internship opportunities. While some of these hands-on experiences lead to jobs, there are no guarantees that attending college and engaging in an internship will translate into full-time employment. Using content analysis and auto-ethnography, I examine how universities use internships to market higher education, and argue that this is a particularly pernicious practice within the area of media studies.

Students-as-Customers' Satisfaction, Predictive Retention with Marketing Implications: The Case of Malaysian Higher Education Business Students

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Carter, Stephen; Yeo, Amy Chu-May

2016-01-01

Purpose: The purpose of this paper is to investigate two areas of interest: first, to determine business student customer satisfiers that could be contributors to students' current and predicted retention in a higher educational institution (HEI) and second, to use these satisfiers to inform HEI marketing planning. Design/Methodology/Approach: The…

Using Stakeholder Marketing and Social Responsibility for New Product Development in Higher Education: A Business Spanish Model

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Huempfner, Lisa; Kopf, Dennis A.

2017-01-01

Higher education administrators are often faced with difficult choices in allocating limited resources for the creation of new programs. The purpose of this article is to explore the suitability of a new product, an integrated business Spanish major, by applying stakeholder marketing. In so doing, it provides a framework for the application of…

Higher Education as a Gift and as a Commons

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Andreas Wittel

2018-01-01

Full Text Available This paper takes as a starting point Lewis Hyde’s (2007, xvi assertion that art is a gift and not a commodity: “Works of art exist simultaneously in two ‘economies’, a market economy and a gift economy. Only one of these is essential, however: a work of art can survive without a market, but where there is no gift there is no art.” I want to argue that the same claim should be made for those aspects of academic labour that refer to teaching and education. Education can survive without a market, but where there is no gift there is no education. However the gift that is part of all educational processes gets rather obscured in regimes where higher education is either a public good or a private good. In regimes of higher education as public good the gift gets obscured by the provision of a service by the state. In regimes of higher education as a private good (e.g. higher education in the UK the gift gets even more obscured, obviously so. It is only in a third educational regime, where education is a common good (e.g. the recent rise of the free universities, that the gift character of education can properly shine. Whilst this should be celebrated, the notion of a higher education commons poses some severe challenges. The paper ends with an examination of possibilities of academic activists to rescue or even strengthen the gift-like character of education.

Facilitating Innovations in Higher Education in Transition Economies

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Saginova, Olga; Belyansky, Vladimir

2008-01-01

Purpose: The purpose of this paper is to analyse innovations in education from the point of view of product content and markets selected. Emerging market economies face a number of problems many of which are closely linked to and dependent upon the effectiveness of higher professional education. External environment changes, such as the formation…

Gratitude and Its Drivers within Higher Education

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Cownie, Fiona

2017-01-01

This paper proposes that gratitude has a place in enabling us to understand students' experiences of higher education, and this has an implication for higher education (HE) marketing. This research examines the evidence for and focus of gratitude within the context of an undergraduate course with high levels of student satisfaction. It finds that…

From Labor Shortage to Labor Surplus: The Changing Labor Market Context and Its Meaning for Higher Education

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Fogg, Neeta P.; Harrington, Paul E.

2009-01-01

The authors examine how the American economy has experienced sharp contractions in overall levels of output, income, and wealth resulting from the recent financial crisis, and how these losses have had an impact on the nation's labor market. The significance of these trends to American higher education is summarized in these terms: "Large labor…

ERP for Romanian Higher Education

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2007-01-01

Full Text Available Also most of the big ERP providers provide solutions for higher education, including SAP AG, Oracle, JD Eduards, Peoplesoft, universities preferr other specialized applications which better fit their specific needs. This paper presents the advantages of an integrated solution for higher education and analyzes the solutions offered for this sector by the Romanian ERP market. The conlusion is more like an invitation to discussion about possible solutions to the present Romanian university situation: low budgets, changing regulations, isolated, self-developed applications.

Marketisation of Education: Marketing, Rhetoric and Reality

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Newman, Stephen; Jahdi, Khosro

2009-01-01

Further and higher education have witnessed something of a paradigm shift in recent years. This article aims to examine the reasons behind, and the possible impact on, academic staff and students of one aspect of the so-called marketisation of education--namely, the increased importance of institutional marketing. Aspects of marketing theory are…

Moving from Marketization to Marketing of Higher Education: The Co-Creation of Value in Higher Education

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Judson, Kimberly M.; Taylor, Steven A.

2014-01-01

Universities in the United States today often proudly proclaim achievements in student satisfaction across their marketing communications. The marketing promise is that a student will be happy and satisfied upon graduation if tuition dollars are paid to a specific university. Such claims are often supported with promises of greater employability…

EVOLUTION AND TRENDS IN EDUCATIONAL MARKETING DEVELOPMENT: THEORETICAL AND METHODOLOGICAL ASPECTS

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Ecaterina ŞIŞCAN

2016-03-01

Full Text Available The development of the knowledge-based economy, society computerization, globalization and regionalization processes, enhanced dynamics of labor markets, increased competition in the market for higher education etc. have generated profound changes at the level of universities in order to increase their competitiveness both domestically and internationally. These changes require the need for a new way of thinking and designing the activity of higher education institutions based on marketing principles. This article contains a theoretical approach to the concept of educational marketing through the development of marketing theories and models.

Higher Education in Scandinavia

DEFF Research Database (Denmark)

Nielsen, Jørgen Lerche; Andreasen, Lars Birch

2015-01-01

Higher education systems around the world have been undergoing fundamental changes through the last 50 years from more narrow self-sustaining universities for the elite and into mass universities, where new groups of students have been recruited and the number of students enrolled has increased...... an impact on the educational systems in Scandinavia, and what possible futures can be envisioned?...... dramatically. In adjusting to the role of being a mass educational institution, universities have been challenged on how to cope with external pressures, such as forces of globalization and international markets, increased national and international competition for students and research grants, increased...

Gender Equality Policies and Higher Education Careers

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Berggren, Caroline

2011-01-01

Gender equality policies regulate the Swedish labour market, including higher education. This study analyses and discusses the career development of postgraduate students in the light of labour market influences. The principle of gender separation is used to understand these effects. Swedish register data encompassing information on 585…

STUDY ON THE MARKETING STRATEGY OF HIGHER EDUCATION INSTITUTION (CASE COMPANY SAMK INTERNATIONAL BUSINESS)

OpenAIRE

Khanal, Ichha; khanal, Ichha

2017-01-01

The purpose of conducting this thesis was to study on the marketing strategy of an educational institution. The aim of this thesis was to study on current marketing strategy and suggest the case company with new and effective ideas for marketing. The theoretical part of this thesis hold three main elements with basic knowledge of marketing. Along with marketing mix, this thesis also covered segmentation as well as marketing strategy. For the time being, SWOT approach was utilized to...

Accreditation and Expansion in Danish Higher Education

DEFF Research Database (Denmark)

Rasmussen, Palle

2014-01-01

During the last decade, an accreditation system for higher education has been introduced in Denmark. Accreditation partly represents continuity from an earlier evaluation system, but it is also part of a government policy to increasingly define higher education institutions as market actors....... The attempts of universities to increase their student enrolments have combined with the logic of accreditation to produce an increasing number of higher education degrees, often overlapping in content. Students’ scope for choice has been widened, but the basis for and the consequences of choice have become...

Intellectual Capital Import for the Benefit of Higher Education

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Brenca, Airita; Gravite, Aija

2013-01-01

The article explores the role of intellectual capital in the development of higher education system. The description of economic and marketing values of intellectual capital demonstrates its importance for an institution's establishing in education market. Import and export of intellectual capital is a reality of globalisation processes, and it is…

The Impact of the Reform of the Italian Higher Education System on the Labour Market for Young Graduates

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Potestio, Paola

2014-01-01

This article assesses the effectiveness of a reform of the higher education system aimed at stimulating employability and faster access to the labour market for Italian graduates. Using the Taylor formula, the evolution of the employment rates has been followed through the movements and interaction of activity and unemployment rates. The progress…

Marketing in Higher Education. AAHE-ERIC/Higher Education Research Report No. 5, 1981.

Science.gov (United States)

Grabowski, Stanley M.

Approaches to developing a successful marketing program for universities that is fair to both students and the academic integrity of the institution are considered. A comprehensive marketing plan includes market research, positioning, strategy formulation; recruitment/admission, communications, curriculum evaluation, retention, and evaluation.…

Employability: A Contemporary Review for Higher Education Stakeholders

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Small, Lynlea; Shacklock, Kate; Marchant, Teresa

2018-01-01

Higher education institutions are under pressure to produce employable graduates who are required to contribute to the sustainability of strong economic growth and development. As such, the onus is on the higher education sector to present graduates to the labour market who are both work ready and have attained employability. This article…

Higher Education Marketing Strategies Based on Factors Impacting the Enrollees' Choice of a University and an Academic Program

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Kalimullin, Aydar M.; Dobrotvorskaya, Svetlana G.

2016-01-01

The relevance of studying the stated problem is due to the fact that for increasing the efficiency of higher education marketing it is necessary to take into account several factors, namely, factors that impact the choice of a university and an academic program by enrollees, as well as socio-psychological characteristics of the latter, while…

Higher Education Provision in a Crowded Marketplace

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Schofield, Cathy; Cotton, Debby; Gresty, Karen; Kneale, Pauline; Winter, Jennie

2013-01-01

Current changes to policy around higher education in the United Kingdom are leading to an increasingly marketised system. As funding is transferred from the United Kingdom government to the individual student, universities will be required to pay more attention to marketing. This paper draws on the literature relating to marketing of services to…

Cambodian higher education in transition : an institutional governance perspective

NARCIS (Netherlands)

Sam, Chanphirun

2017-01-01

Purpose: The paper aims to ascertain the governance arrangements of higher education providers in Cambodia and to seek insights into institutional governance while its higher education sector is in a significant transition towards the market model. Design/methodology/approach: The empirical research

THE ANALYSIS OF HIGH SCHOOL STUDENTS`BEHAVIOUR IN THE SELECTION OF HIGHER EDUCATION INSTITUTIONS

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Irina SUSANU

2014-06-01

Full Text Available The paper is to examine the Romanian education system and it focuses on the most important aspects of the education marketing and marketing research. A survey instrument was designed to include the research upon high school student’s behavior in selecting a higher education institution. The results shown that the Romanian education system has some drawbacks, the most important being the weak implementation of marketing in the education institutions. Therefore, the purpose of the marketing researches is to establish a connection between the public which education services are dedicated to and the necessary information used to select a higher education institution.

Entrepreneurial Skills and Education-job Matching of Higher Education Graduates

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Kucel, Aleksander; Róbert, Péter; Buil, Màrian; Masferrer, Núria

2016-01-01

This article studies entrepreneurial education and its impact on job-skills matches for higher education graduates. Those who possess entrepreneurial skills are assumed to be more market aware and creative in their job search. They are also expected to foresee which job offers would and would not, match their skills. Using a large comparative…

Considering the Marketing of Higher Education: The Role of Student Learning Gain as a Potential Indicator of Teaching Quality

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Polkinghorne, Martyn; Roushan, Gelareh; Taylor, Julia

2017-01-01

The marketization of higher education has ensured that students have become consumers. As a result, students are demanding increased levels of information regarding potential university courses so that they can make informed decisions regarding how best to invest their money, time and opportunity. A comparison of the teaching quality delivered on…

Current status of educational services in higher agricultural education in Ukraine

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A. S. Cobets’

2016-07-01

Full Text Available Perspective directions of integration state policy of Ukraine Higher Education  into the European educational space and steps of implementation are determined. It is analysed the current state of higher agricultural education and integration current state policy of Ukraine Higher Education into the European educational space which allowed to identify problems and highlighted areas for further development. It is considered that it is necessary to establish cooperation in the triangle «production ­ education – science», extend the impact of scientists and experts on the content of  educational sector, come educational standards to needs and challenges of the real economy, as upgrades of industry standards for higher education, forming curricula, new teaching methods. Professionals training is possible only in a simulation of modern production principles, including the European Union. It is necessary to strengthen the position of agricultural universities as international educational and scientific centers in the framework of the European educational space. This refers to the practice and teaching students abroad, teachers training, participation in international programs, joint research. Ukrainian agricultural education system has competitive advantages despite the general neglect and can be considered unique in the educational market, it has conditions for the creation and testing of innovative products for different agro­climatic zones within a region. This provides the results of knowledge­based real conditions of agricultural production. Among the weaknesses of the education system it is possible to note a lack of cooperation with employers, lack of logistical and information and communication resources, mismatch of modern innovative designs and high technologies. It is therefore necessary to overcome the gap between the content of education and the real needs of innovation economy. In general, you need to ensure long­term practice

IMPROVING MANAGEMENT INFORMATION SYSTEMS AT A HIGHER EDUCATIONAL INSTITUTION

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Nataliya N. Fedyakova

2016-06-01

Full Text Available Introduction: this paper deals with the foreign and domestic experience of creation and use of educational institution management automation systems. The problems of higher educational institutions management are essential in conditions of growing competition between educational institutions. Their complexity and timeliness defines multifunctional activity of higher educational institutions, diversity of funding sources, the variety of forms and types of educational, scientific, industrial and economic activities, the need for monitoring of the market of educational services and the labor market (including the need for employment of graduates, the necessity for adaptation to continuously changing economic conditions. Materials and Methods: system approach and method of comparison were used in analysing the current state of development and organisation of the automated information systems of higher education. These methods were also used to compare the qualitative characteristics of different technologies and methods of creation of the automated information systems. Results: the foreign and domestic educational institution management automation systems SIMS. net, Capita Education, SPRUT, Galaxy of Higher Educational Institution Management”, and “GSVedomosty” were analysed. Disadvantages of the functional module AIS – AWP pertaining to the University Rector of the higher educational institution were found. The improvement of higher educational institution AIS by implementing decision support systems for the management, made on the basis of the model of SaaS (software as a service is discussed. The author developed a model of automated score-rating system to assess the individual performance of students. Discussion and Conclusions: the author tackles the problems of higher educational institution AIS taking into account the specifics of the use of higher educational institution management information systems. They have a practical

Customer Prioritization in Higher Education: Targeting "Right" Students for Long-Term Profitability

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Harrison-Walker, L. Jean

2010-01-01

As competition for students, faculty and financial support has increased, so has the application of marketing in the field of higher education. One critical application of marketing all too often neglected, misunderstood and mismanaged in higher education is targeting customers for profitability. The purpose of this paper is to enrich the…

European Strategies and Higher Education (CPP RPS 34/2012)

OpenAIRE

Kwiek, Marek

2012-01-01

This paper discusses EU-level developments in policy thinking in the area of higher education, training, and labour markets based on the analysis of a major large-scale strategy promoted by the European Commission in the 2000s: “Education and Training 2010” (ET 2010, launched in 2001, followed by a new strategy for the next decade, “Education and Training 2020”, ET 2020). The strategy shows major EU-level conceptualizations in the areas of education, training and labour market policies. The m...

Should Contentment Be a Key Aim in Higher Education?

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Gibbs, Paul

2017-01-01

Higher education institutions are major concentrations of political, social, economic, intellectual and communicative resources. They reach freely across populations and cultures and connect to government, professions, industry and the arts. The neoliberal logic of markets has entered the realm of (higher) education. This leads to discourse on the…

The Labor Market and Education in Mexico.

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Hernandez Medina, Alberto

1979-01-01

Problems in employment and education in Mexico will remain in spite of the rapid economic growth expected from the expanding petroleum industry. The structural problems of the job market and education are analyzed with particular reference to higher education. Commentary by Michael Olivas accompanies this article. (JMF)

Finding a Plausible Option for Revitalising Agricultural Higher Education in India: A Systematic Review

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Kumar, Niraj

2016-01-01

The objectives of this paper were to explore the existing status of agricultural higher education in India, application of marketing concepts in similar institutions and to find the most appropriate marketing concept to make agricultural higher education more competitive. Extensive searches of relevant agricultural education, business management…

Quality Education and the Marketplace: An Exploration of Neoliberalism and its Impact on Higher Education

OpenAIRE

Mandy Frake

2008-01-01

This paper is an in attempt to open discussion about the impact of globalization and theories of neoliberalism on higher education. More specifically, viewing higher education institutions as a market place, where the more a product costs, the greater supply and quality of the product should be received; the quality of education received by university students should also reflect this. Considering the conflict between teaching and research in higher education, quality of education beco...

Limits and opportunities of marketeering tertiary education in post-colonial Zimbabwe

OpenAIRE

Patrick Sibanda

2016-01-01

This paper intended to assess the impact of marketeering tertiary education in Zimbabwe. The paper revealed that marketeering of tertiary education in Zimbabwe has drastically impacted on access to higher education and training. Poor and vulnerable students have found it difficult to access tertiary education due to escalating commercialized fees. Literature indicates that, even in developed countries like UK, marketeering tertiary education has led to decreased enrolments, diminishing prospe...

The economical efficiency of private investments in higher education in Russia

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Elena Maksyutina

2011-12-01

Full Text Available The article investigates the economical efficiency of investments in higher education in modern conditions of Russia. The beginning of the article includes a characteristic of the existing empiric research concerning the efficiency of investments in human capital assets. Further the author of the article introduces the results of pay off calculation of private investments in higher education. The result of the research was that in modern conditions of Russia investments in higher education are exceedingly advantageous. High norms of higher education feedback and short period of pay off of these investments explain the reasons of continuously growing demand for it on the part of the population, especially young people. The article proves that the level of population education in Russia is quite high, however accumulated human capital asset is used insufficiently effective. Many people with higher education are forced to take jobs not requiring higher education.  Sharp shift in educational behavior of Russian people raises new demands to labor market. Graduates of higher educational institutions, appearing on a labor market, form qualitatively different demands towards it. But tempo of Russian economics development today can not provide job positions for all graduates of higher educational institutions. That is why structural change of economics is needed.

OPTIMIZING THE MARKETING MIX - AN ESSENTIAL ELEMENT IN DEVELOPING COMPETITIVE STRATEGIES IN THE FIELD OF HIGHER EDUCATION

OpenAIRE

Monica Paula Raţiu; Emanuela Maria Avram

2013-01-01

The reason why marketing strategies were implemented in the field of academic activities, where intangible goods are being provided, was the similarity between these and the field of service provision. Higher education aims at preparing specialists in all fields of activity so as they can successfully meet the increasingly sophisticated labor and thus universities contribute significantly to the achievement of this desideratum and to the enrichment of knowledge in order to ensure social devel...

Integrity in Higher Education Marketing and Misleading Claims in the University Prospectus: What Happened Next…and Is It Enough?

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Bradley, John

2018-01-01

In 2013 this journal published the paper 'Integrity in Higher Education Marketing: A typology of misleading data-based claims in the university prospectus.' It argued that UK universities were using data and statistics in a misleading way in their advertising and proposed a nine-part typology to describe such claims. The present paper describes…

Ontological simulation for educational process organisation in a higher educational institution

Science.gov (United States)

Berestneva, O. G.; Marukhina, O. V.; Bahvalov, S. V.; Fisochenko, O. N.; Berestneva, E. V.

2017-01-01

Following the new-generation standards is needed to form a task list connected with planning and organizing of an academic process, structure and content formation of degree programmes. Even when planning the structure and content of an academic process, one meets some problems concerning the necessity to assess the correlation between degree programmes and demands of educational and professional standards and to consider today’s job-market and students demands. The paper presents examples of ontological simulations for solutions of organizing educational process problems in a higher educational institution and gives descriptions of model development. The article presents two examples: ontological simulation when planning an educational process in a higher educational institution and ontological simulation for describing competences of an IT-specialist. The paper sets a conclusion about ontology application perceptiveness for formalization of educational process organization in a higher educational institution.

NOTE FOR EDITOR: Using of Marketing Communication for Distance Education Institutions

OpenAIRE

YILMAZ, R. Ayhan

2005-01-01

Because of increased competition for scarce resources, marketing has become an important activity of many nonprofit organizations. Higher education institutions, as one of these nonprofit organizations, provide us with excellent examples of this trend (Hayes, 1991). The marketing of higher education has received a tremendous amount of emphasis and attention.

The essence and the meaning of 'education marketing'

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Kulić Radivoje N.

2015-01-01

Full Text Available The growing influence of economic and organizational theories on modern trends in education, that is particularly evident in the last few decades, has also affected the implementation of marketing orientation in this area. The dilemmas and misunderstandings concerning the application of marketing concepts in education as a specific sphere of social activity where the use of market mechanisms wasn't optimal, were not explained. Nonetheless, such a development can not completely be ruled out, noting that the application of this concept in education has a much broader meaning and significance. To put it another way, it means that the concept of marketing in education is not exclusively oriented towards profit making, but it is primarily focused on motivation and the development of valuable personality traits, and the formation of diverse interests and a wide range of educational needs of potential users. In such developing higher education sector, and institutions for adult's education, one can apply the 'marketing principles and strategies', in the interests of these institutions, but also in the interests of the users of educational services and the society in general.

Innovative Financing of Higher Education: Changing Options and Implications

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Panigrahi, Jinusha

2018-01-01

With the onset of new public management, there is a shift in the methods of financing of higher education institutions across the countries of the world, particularly emerging market economies, from public financing to private financing of higher education. Many countries adopted this shift very quickly while others have moved towards a gradual…

The Merging of the Higher Educational Institutions: Institutional and Organizational Change

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Vyacheslav V. Volchik

2017-09-01

Full Text Available Higher education reforms in Russia had been initiated in response to the challenge of time, such as new technologies development, optimization of government expenditures, commercialization of higher education and its “mass” character. Currently implemented reforms rely upon the ideas of neo-liberal thinking, which is operationalized in the methods of regulation within the New Public Management approach. Institutional and organizational change in the higher education are the subject of research in Neo-institutional economics and Original Institutional economics. This paper deals primarily with the Original Institutionalist approach, with its focus on the institutional context of reforms: embedded working rules and social values, corporate culture and organizational specificities. For the recent decades, many Western countries have implemented, and are implementing nowadays, higher education reforms. Related change not only affects proportions of public and private expenditures on higher education, universities’ funding sources, but issues of academic freedom, social value of higher education and its role in the modern society as well. In terms of direction, higher education in Russia is convergent with the world-wide trends: integration into the global market of educational services and rethinking the role of the university as a business organization. However the paradox occurs that performance of the university under the ideas of New Public Management implies market or quasi-market environment. This environment should be much about decentralization of administrative hierarchies and growing autonomy of the universities. But in reality these processes are much about reduced academic freedom and tightened control over the universities’ performance through a system of the objectives and targets.

Higher Education and Youth Preparation for the Labour Market: the ...

African Journals Online (AJOL)

This paper examines the role of higher institutions of learning, especially university, in preparing youth for the labour market. Human capital formation has been described as a pre-condition for the success of any nation. One important institution that entrepreneurs in both public and private sectors of the economy rely on for ...

The internationalisation of marketing in the education and research sector

OpenAIRE

Mirosława Pluta–Olearnik

2015-01-01

A growing number of entities operating in the Polish sector of higher education and science and research aspire to have an active presence in foreign markets and even in the global market. This presence must be accompanied by thoughtful marketing strategies using effective marketing tools. The aim of the article is to indicate the possibility of using the knowledge of international marketing to increase the efficiency of the entities of the Polish sector of education and research. Particular ...

Higher Education and Efficiency in Europe: A Comparative Analysis

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Sánchez-Pérez, Rosario

2012-01-01

This paper analyses the efficiency of higher education in equalizing the feasible wages obtained for men and women in the labour market. To do that, It is estimated two stochastic frontiers. The first one measures the effect of higher education inside the group of men and women for six European countries. The results indicate that in Denmark,…

A conceptual framework for competence development in higher education

DEFF Research Database (Denmark)

Lystbæk, Christian Tang

The paper presents a conceptual framework for competence development in management education, and higher education in general, which includes not only instrumental, but also practical, analytical and critical competencies. One consequence of the customization and marketization of higher education...... that competence development could and should be something more and something else than instrumental competence development. Based on a pragmatic reading of Batesons logical categories of learning, the paper develops a conceptual framework for competence development in higher education, which highlight...... contextually is blind, whereas contextual competence without instrumentality is empty. Based on a pragmatic reading and further development of Bateson´s logical categories of learning, the paper develops a conceptual framework for competence development in management education, and higher education in general...

Breaking the Fetters of Higher Education in Sub-Saharan Africa

Science.gov (United States)

Asamoah, Moses Kumi; Mackin, Eva Esi

2015-01-01

Higher education institutions (HEI) are established to address human resource needs by producing graduates with the relevant knowledge, skills and attitude for the labour market and improving the country's ability to maximize its long-term economic, social and political developments. The fetters of higher education are the challenges bedeviling…

Restructuring higher education. Ideological Postmodernism, liberal professionalization and educational deregulated market

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Mario Domínguez Sánchez

2013-03-01

Full Text Available The key of the implied model of the present educational restructuring is based on the correlation between a postmodern epistemology which questions all of the epistemological roots, the new management of the organizational culture, the reconceptualization of the educational work by means of a new professionalization and at least, by the discourse of the quality and excellence which proportionate an ideological covering for all this process. The funding of the demand which has transformed the Universities in PYME's, which are forced to reduce its costs in order to achieve the self-funding and even to obtain benefits, it closes in neoliberal terms the location of higher universities in an economical model of knowledge which is situated outside of the educational institutions.

MERCADO LABORAL, EDUCACIÓN SUPERIOR Y FORMACIÓN DOCENTE EN COSTA RICA (LABOR MARKET, HIGHER EDUCATION AND TEACHERS’ TRAINING IN COSTA RICA

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Morales Zúñiga Luis Carlos

2011-04-01

Full Text Available Resumen:En este ensayo se analiza la relación que existe entre la educación superior, la dinámica del mercado laboral, y la formación de docentes, en un nuevo contexto histórico-social caracterizado por la liberalización de la economía, y el avance de una concepción mercantil de la educación en Costa Rica. Se describe la relación que existe entre la desregulación de la oferta de educación superior, sobre todo privada, y la consecuente saturación de profesionales en el mercado laboral. Se analiza con especial interés la situación de los profesionales de la educación en este contexto, sobre todo, las condiciones laborales que enfrenta este sector educativo, como consecuencia de la aplicación de la lógica de mercado.Abstract: This essay analyzes the relationship between higher education, labor market dynamics, and teacher training in a new historical and social context characterized by the liberalization of the economy, and advancing of a merchant conception of the education practice in Costa Rica. It describes the relationship between deregulation of the supply of higher education, especially private, and the resulting saturation of professional manpower in the labor market. It is analyzed with special interest, the status of the professionals of education in this context, especially the working conditions faced by this sector of the working class as a result of the application of market logic in the educational field.

Marketing University Programmes in China: Innovative Experience in Executive and Professional Education

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Liu, Ning Rong; Crossley, Michael

2010-01-01

This article addresses the limited amount of research in the realm of programme marketing in the Chinese higher education sector. Original field research examines the emergence of marketing principles and strategies with specific reference to the experience of three higher education institutions in China. The development and promotion of executive…

Classification of Networks in Higher Education: A Marketing Analysis of the Club of Ten (Russia

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Irina V.

2018-03-01

Full Text Available Introduction: the networking as a development practice in business has not yet become widespread. Moreover, there are very few studies of network interactions in the field of science and education. Advances in marketing evaluation of network entities are very rare. The goal of this article is to develop methodological criteria for such an assessment. These methods were tested on findings from the network partnership established by federal universities in Russia. Materials and Methods: to study and generalise real-world experience, a case study method was used, which the authors understand as an empirical research method aimed at studying phenomena in real time and in the context of real life. Results: the authors proposed a comprehensive methodology for estimation of networks. The application of this method of analysis enabled identification of the key problems and barriers to the implementation of the project. One of the main problems is the lack of marketing analysis, lack of understanding of its target audience, and, accordingly, the lack of a transparent vision of development. Besides, the authors have developed a classification of network partnerships. Тhe analysis empowers classification of the network of Russian universities as an inter-organisational polycentric partnership of a quasi-integration type, based on a neoclassical contract with relational elements. The analysis of the network development has revealed significant deviations of the results from the initially claimed ones. Discussion and Conclusions: the theoretical significance of the work consists in the application of the network theory to an atypical object for the economic theory, i.e. the analysis of the sphere of higher education. Practical significance lies in the possibility of application of results obtained through real projects in real-time mode. The results of the study are applicable to educational systems for practically all countries with a transition type of

The modelling of education services and labour markets from marketing position

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Savchenko Sergii Olegovych

2015-10-01

Full Text Available The methodology of decision preparation was created and implemented. It is based on imitational modeling of cooperation between education and labor markets. The constant increasing of information volume, its dependence on external environment state and internal organization was also included into the methodology. The main aim is increasing of effectiveness of the system of higher education institution management.

Marketing ethics, functions, and content: a health education/marketing survey.

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Cooper, P D; King, K K

1985-01-01

Survey data were used to evaluate the role of marketing in the nonprofit arena of health promotion. Questionnaires utilizing a Likert type scale were sent to 106 marketers and 247 health educators soliciting their opinions about health care marketing. Both groups agreed that marketing was appropriate for both profit and non-profit organizations, but were not in total agreement on specific aspects of the marketing process. Marketers were adamant that marketing is not confined to promotional, advertising and communication functions, while health educators were neutral. Marketers were strong in their disagreement that marketing is selling; health educators were still neutral but in slight disagreement. Marketers did not believe that marketing uses gimmickry heavily, while health educators agreed that it does use gimmickry. A significant finding from the survey is that the major ethical issue for health educators is their view that marketing manipulates society. Both community and school health educators agreed that using marketing techniques is a step forward manipulation of a society, while the group of marketers disagreed.

Higher Education Earnings Premium: Value, Variation, and Trends

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Baum, Sandy

2014-01-01

Much of the current skepticism about the financial payoff of higher education emerges from recent media focus on young college graduates struggling to enter a weak labor market. This brief highlights some of the complexities underlying discussions of the return to the investment in postsecondary education and describes some of the variation in…

In Search of a New Paradigm for Higher Education

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Schejbal, David

2012-01-01

In this essay I argue that online education, artificial intelligence, and market pressures are driving higher education to adopt the industrial model and to find a new paradigm for delivering education at low costs. In addition, there is tremendous pressure from the federal government to make universities more accountable while making higher…

Social influence and student choice of higher education institution

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Joanna Krezel

2017-09-01

Full Text Available This conceptual paper discusses changes in higher education sector, growing competition as a result of new private education providers and the adoption of student-as-customer perspective in recruitment and marketing of higher education institutions. The paper reviews numerous models of student choice and identifies inconsistencies in the role of social factors in the student choice. These inconsistencies are of special importance in current higher education landscape and growing prominence of peer-to-peer communication via social media. Consequently, a thorough understanding of influences that effect student choice of higher education institution is imperative. This conceptual paper puts forward a conceptual framework that integrates Kelman’s processes of social influence and Cialdini-Goldstein’s goals that underpin the acceptance of that influence to examine the effects social context has on student choice of higher education institution.

The Modular Market. Studies in Further Education.

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Theodossin, Ernest

Origins of modular courses and the module in British postcompulsory education are considered, along with characteristics of modules, credit transfer, five case studies, and marketing in further and higher education. A module is a measured part (or course) of an extended learning experience that leads to specified qualifications. A designated…

Globalisation and the internationalisation of higher education in sub ...

African Journals Online (AJOL)

Against a background of chronic economic uncertainty we examine the influence of major international institutions on the direction of higher education, in particular teacher education. Drawing on relevant literature and our own experience, reflexively, we argue that the tendency, towards free market regulation ideologies, ...

Commodification of Higher Education: Students, Study Loan Systems and State Aid

NARCIS (Netherlands)

Hoogenboom, Alexander

2015-01-01

The main argument presented in this paper is that the application of economic principles in the higher education sector, turning higher education institutes into undertakings operating on markets, leads to the application of rules on State aid. This has consequences for the financial support systems

THE INTERNATIONALIZATION OF HIGHER EDUCATION: AN EMERGING POLITICAL AGENDA

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Malcolm McVicar

2015-01-01

Full Text Available Given growing importance of education as a factor of internal development and in the context of globalization universities can be considered to be international economic actors playing an increasingly significant role in economic and political agenda. Universities face a lot of challenges, to wit: quality control, further privatization of higher education and for-profit education, the problem of innovations and advanced technologies, the emergence of international labour market etc. Therefore internationalization of higher education determines the necessity to reform and adapt universities around the globe.

The Nature of Stakeholder Satisfaction with Marketing Education

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Taylor, Steven A.; Judson, Kim

2014-01-01

The current article represents a cautionary tale in continuing emerging marketization practices as the dominant form of marketing with higher education. Specifically, a review of three important emerging literature streams (i.e., quality-of-life, service-dominant logic, and stakeholder orientation) all appear to support calls for moving beyond…

Lecturers as an element of higher education marketing

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Pluta-Olearnik Mirosława

2017-03-01

Full Text Available The goal of this article is to identify the scope and results of already conducted research on the perception of lecturers from the internal and external perspective of Polish universities , as well as to assess the utilization of these resources in light of the marketing knowledge of a service organization. Research methods used for the purpose of this article include: the analysis of Polish and foreign periodicals from the area of university management and marketing, diagnosis of the utilization of lecturers as a special marketing asset of a university and formulating conditions for efficient marketing management of university employees for the purpose of building and strengthening university brand on the Polish and foreign market.

ACADEMIC FORMATION IN ACCOUNTING SCIENCES AND ITS RELATIONSHIP WITH THE LABOR MARKET: THE PERCEPTION OF THE ACCOUNTING SCIENCES´ STUDENTS OF A HIGHER EDUCATION FEDERAL INSTITUTION

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Valdineide dos Santos Araujo

2015-01-01

Full Text Available The labor market demands have required from the accounting professionals to enhance their skills and competences so as to meet, effectively, the current requirements. This piece of research aimed at understanding the students´ perception of the Accounting Sciences course, of a Higher Education Federal Institution, in regard to the academic formation that they have been receiving and the professional guidance they are meant to have in order to enter the labor market. The study encompassed 105 students from the 7th and 8th morning/afternoon terms and from the 9th and 10th evening term of the Accounting Sciences course of a Federal Institution of Higher Education. As concerns the methodology, it was based on the exploratory approach with qualitative approach and the descriptive research with quantitative approach, by means of the bibliographical research and the use of questionnaire. The surveyed variables refer to the student´s profile, the professional requirements in relation to the job market demands, the students´ necessary competences and perception on the academic formation they are receiving as well as their training for entering the labor market. It was noticed that the students, in their majority, do not take part, regularly, in extracurricular activities, such as: conferences, seminars and lectures.  They also do not demonstrate complete agreement regarding the fact that they are acquiring the necessary competences for entering and acting in the labor market and, in an emphatically way, they reveal disagreement in relation to the adequacy of the curricular grid of this Institution´s course to the current accountant formation. It can be concluded that the Higher Education Institution must prioritize the development of competences, skills and values that ensure the students conditions for their professional entry to the job market.

Trade in Higher Education Services in Malaysia: Key Policy Challenges

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Tham, Siew Yean

2010-01-01

In recent years, Malaysia has emerged as an unexpected contender in the world market for international students in higher education. Recognizing this sector as a potential new source of growth and export revenue, Malaysia aims to become a regional hub for higher education. In view of this, the objectives of this paper are to profile the pattern of…

Capital Romance: Why Wall Street Fell in Love with Higher Education.

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Ortmann, Andreas

2001-01-01

Investigates arguments market analysts employ to persuade investors to purchase stocks in for-profit higher education companies; describes role of market analysts; evaluates relative importance of reasons analysts typically give to persuade investors; compares reasons with modern economic theories of firms and markets and finds them to be…

Quality Education and the Marketplace: An Exploration of Neoliberalism and its Impact on Higher Education

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Mandy Frake

2010-05-01

Full Text Available This paper is an in attempt to open discussion about the impact of globalization and theories of neoliberalism on higher education. More specifically, viewing higher education institutions as a market place, where the more a product costs, the greater supply and quality of the product should be received; the quality of education received by university students should also reflect this. Considering the conflict between teaching and research in higher education, quality of education becomes questionable. This paper explores issues of neoliberalism resulting in a greater demand for the completion of research in higher education institutions. Furthermore, the imperialism of higher education leading towards the demand for more research, the teaching versus research nexus within universities, and discussion of how these theories impact international students will be examined throughout this paper

E ‑learning in Higher Education

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Dorota Górska

2016-09-01

Full Text Available The vast use of the Internet and the increasingly widespread access to the latest technologies have become the main reason for the development of remote teaching services. In an effort to modernize the educational offer, higher education institutions placed, in their programs of studies, different possibilities of teaching using „distance learning”. This trend is already very common in the world’s largest universities. The Polish higher education system, keeping the pace with current trends, has created a legal foundation for the use of modern forms of teaching. The current approach to teaching is also a response to the offer of leading universities of the world and thus the search for competitive advantage in the international educational market. The aim of the article is to present main objectives of the teaching method of e ‑learning, and at the same time, to present the legal status and the rules for the use of e ‑learning in Polish higher education. The article is based on the experience of such teaching introduced at the Pontifical University of John Paul II in Krakow.

Ethical Internationalisation in Higher Education: Interfaces with International Development and Sustainability

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Pashby, Karen; de Oliveira Andreotti, Vanessa

2016-01-01

This analysis is situated within a larger project focusing on ethics and internationalisation in higher education. Internationalisation is occurring at a fast pace and encompasses overlapping and contradictory aims largely framed by market imperatives. At the same time, institutions of higher education increasingly promote sustainability. We use a…

Quality Assurance and the Shift Towards Private Governance in Higher Education

DEFF Research Database (Denmark)

Hartmann, Eva

2017-01-01

This contribution focuses on quality assurance (QA) agencies in the sphere of higher education. It develops a theoretical framework that interrelates systems theory with Gramsci's theory of hegemony with a view to situating this new control of universities in the broader context of a further...... differentiation of society and emerging heterarchical modes of governance. A closer study of the emerging European market of QA agencies highlights the European dimension of this differentiation and the role of the market in advancing a variable geometry in the context of the European Higher Education Area....

Students as Customers in Higher Education: Reframing the Debate

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Guilbault, Melodi

2016-01-01

Even though marketing in higher education (HE) is well established, there is a continued debate about who the customer is, with many still not accepting that students should be viewed as customers in HE. The student as customer model has its opponents and proponents. This paper reframes the debate using the framework of market orientation,…

On China's Education Marketization Policy

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Ru, Ning

2005-01-01

The education market emerged in China since 1990s, which triggered heated debate among education circle. This paper explores the development forms which education market took on, analyses its pros and cons and investigates the measures should be adopted to revamp the holes of the unripe education market. (Contains 6 footnotes.)

THE MANAGEMENT OF BRAND EQUITY IN EDUCATIONAL MARKETING

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Suzana Kazue Kagawa

2016-11-01

Full Text Available The aim of this study was to identify what the factors that motivate and influence a student to remain in a IES - Higher Education Institutions, through marketing concepts applied to educational marketing along with a survey of 508 students UERGS - State University of Rio Grande do Sul, enrolled in the second half of 2013. Among the theoretical frameworks: Philip Kotler in the study of strategies for managing brand equity, Sonia Simões Colombo in educational marketing and Valter Afonso Vieira scales in marketing. The research by attitudes was based Mattar (2003 the result of the analysis was obtained through a questionnaire with Likert scales of constructs that allowed us to identify which are the desires, needs and positive perceptions in relation to the expectations of current students in aspects cognitive, affective and behavioral, as well as the perception of the image and quality of Uergs in view of these students. And so the strengths that enable strengthen your image in the educational market and weaknesses that can be improved with management of brand equity without losing focus on quality and its main product were identified, knowledge.

Knowledge Transfer in Romanian Higher Education

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Mariana NICOLAE

2013-05-01

Full Text Available The purpose of this paper is to explore the process of knowledge transfer in Romanian Higher Education Organizations by focusing on aspects of leadership. The current economic and social contexts are under a process of transformation. Educational institutions make no exception, as they must adapt to the changing demands of the market if they want to survive. Concepts such as education massification, competitive advantage of universities, quality assurance, university performance are widely discussed nowadays. All in all, universities are knowlege organizations that are one of the key drivers of innovation, development, leadership and research, as they create and transfer knowledge. An organization’s ability to communicate, share and innovate is critical in order to meet the challenges of the knowledge society. Starting from this general background, the present paper explores the characteristics and behaviors necessary for an ellective leadership in Higher Education Organizations through a series of interviews with leaders in the academia.

What Are the Alternatives to Student Loans in Higher Education Funding?

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Stokes, Anthony; Wright, Sarah

2010-01-01

In a period of student loan scandals and U.S. financial market instability impacting on the cost and availability of student loans, this paper looks at alternative models of higher education funding. In this context, it also considers the level of financial support that the government should provide to higher education.

Main trends of the international market of educational services

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T. I. Chinaeva

2017-01-01

Full Text Available The world education system everything will more be transformed to the multi-billion industry, one of the profitable directions of which is training of foreign students. Creation and development of successfully functioning system of the international education, attraction of a significant amount of foreign students are not only to increase the budget of higher education institution and to lift its prestige, but also and a method of promotion of policy, culture, economy, a conduct of life of the host country home. With respect there to research and practical interest has studying and the analysis of the main directions of development of the international market of educational services. This article in which changes of the main indicators reflecting the main vectors of export of education in the leading countries - exporters and in our country are considered is also devoted to these questions.The purpose of work is the analysis of development of the international market of educational services in recent years. The analysis of analytical and statistical information on the processes happening in this area, both at the international level, and in Russia is the basis.In the course of the research the methods of the analytical and logical analysis on the basis of statistical data promoting more detailed studying of dynamic and structural changes of the social and economic phenomena and processes were used.In general for the last 30 years the extent of the international student’s mobility increased more than by 6 times. The international educational market constantly develops, increasing the turnover. However flows of the international students periodically change the orientation, both on countries of source, and over the countries of training. At the same time it is possible to note that changes in structure of the largest countries recipients happen more slowly, than as a part of the countries delivering foreign students. The largest world sources of

Australian Educational Institutions International Markets: A Correspondence Analysis

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Mazzarol, Timothy W.; Soutar, Geoffrey N.

2008-01-01

Purpose: The global market for international students have become highly competitive and many institutions, particularly higher education institutions, rely heavily on fee income from overseas students. This study aims to examine the countries from which Australian education institutions draw such students and used this information to better…

Marketing of an Educational Institution

OpenAIRE

Šijan, Pavel

2009-01-01

The main subject of this thesis is the area of marketing for educational institutions. First part is focused on general theoretical aspects of marketing of services, specificity of marketing for educational institutions and marketing communication. The operative part attends to a selection of an educational institution, an execution of an analysis of internal and external environment of the school, an implementation of a marketing research recognizing image of the school and based on that des...

Competencies in Higher Education System: an Empirical Analysis of Employers` Perceptions

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Adela Deaconu

2014-08-01

Full Text Available This study offers insight into the European Qualifications Framework (EQF, as agreed and detailed by the Romanian qualifications framework, applied to the economic sector. By means of a survey conducted on 92 employing companies, it validates the importance of competencies for the Romanian labour market and employers` degree of satisfaction with the competencies of business graduates. In terms of typology, employers attach more importance to transversal competencies than to professional competencies, both at conceptual level and as degree of acquirement following higher education. The empirical analysis provides data on employers` ranking of transversal and professional competencies and identifies the classes of competencies deemed to be in short supply on the labour market. Through its results, the study enhances the relationship between the higher education system and the labour market, providing key information for an efficient implementation of the competence-based education system.

Globalization of higher education and its implications for Ukraine

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I.V. Burachek

2017-08-01

Full Text Available The research is devoted to the studying of the process of establishment of higher education in Ukraine, which as well as other spheres of activity is more and more sensitive to pressure from neighboring countries in current conditions. The globalization culture of the higher education system in Ukraine is primarily associated with the process of innovative education of society. Then a certain complexity takes place, which is conditioned by the continuous inclusion of the totalitarian system into Ukrainian space. As a result, its economy, as well as social and cultural spheres, could not develop freely and independently. That is why advancing the globalization of higher education the Anglo-American model of the world order should be taken as a basis, as well as the expansion of Euro-Atlantic cultural values, which are approved particularly for a foreign higher school, which main advantage is critical thinking, that contributes to the formation of a creative approach to any human activity. The article analyzes the preconditions under which universities cannot rely on the national education system as the current conditions require the implication of the Bologna Process to accelerate the process of European integration. Since last years the formation and consideration of higher education as a commodity has been taking place, where its commercialization goes up to the level of the world market not paying much attention to the quality of educational services. One of the most terrible threats to the national system of higher education is the emergence of providers in education. Considering the poor economic development of the country it leads to increasing the «brain drain» abroad. The article reveals the basic tasks which must be performed by educational institutions in order to engage in competition, where the key targets are to reach the market of educational services maximum and attract potential applicants. At the same time, the globalization of

Private Higher Education Penetration into a Mature Education Market: The New Zealand Experience. PROPHE Working Paper #6

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Abbott, Malcolm

2005-01-01

Since 1989, when it became legally possible for private higher education to operate in New Zealand, the sector has grown to become a significant part of the country's higher education system. We explore the private penetration, trace the changes that have occurred in private higher education, and evaluate the sector's position in New Zealand…

The Truth behind Higher Education Disclosure Laws

Science.gov (United States)

Carey, Kevin; Kelly, Andrew P.

2011-01-01

Recognizing that higher education is a market driven by consumer choice and reluctant to regulate college behavior directly, state and federal policymakers have created a host of college information disclosure and reporting requirements. Armed with better data, the theory goes, students and parents will vote with their wallets, putting pressure on…

Issues and Trends in Higher Education Health

Science.gov (United States)

Tietjen-Smith, Tara

2016-01-01

Public speculation about bioterrorism and the increasing obesity epidemic are examples of current public health issues that continue to be illuminated in the spotlight. Major public health threats continue to drive the health job market and impact higher education health curricula (e.g., public health, health promotion, community health). Also,…

TRANSNATIONAL EDUCATION AS TOOL OF MARKETING POLICY OF THE BRITISH EDUCATION SYSTEM IN THE INTERNATIONAL MARKET OF EDUCATIONAL SERVICES

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Ш В Тагирова

2015-12-01

Full Text Available The growth of academic mobility of students, professors, professionals, experts, as well as educational programs and institutions has led to the emergence of new forms of educational services in the global education market - transnational (cross-border education. International branch campuses, distance learning, joint educational programs, educational services of commercial providers are the most common types of transnational education and act as an effective tool of a national marketing strategy to promote a national education system in education global market

Nurse education in competitive markets: the case for relationship marketing.

Science.gov (United States)

Roberts, P M

1998-10-01

Since the National Health Service reforms of the late 1980s, nurse education has been increasingly subject to market forces. This new competitive environment presents not only threat, but also challenge and opportunity. Providers of nurse education who recognize the need for market orientation and develop responsive marketing strategies will maximize their potential for market retention and growth. Traditional marketing strategies have considerable limitations for public sector services. The new and growing field of relationship marketing offers nurse education an opportunity to retain and develop profitable relationships with both internal and external markets. This paper reviews the marketing arena in nurse education and proposes context-based qualitative research to ascertain definitive constructs of service quality. Such constructs might then be rooted in a theoretical framework of service quality measurement, and be measured within the disconfirmation paradigm of relationship marketing.

Come on Higher Ed...Get with the Programme! A Study of Market Orientation in International Student Recruitment

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Ross, Mitchell; Grace, Debra; Shao, Wei

2013-01-01

This paper investigates higher education (HE) student recruitment practices from the standpoint of market orientation. By adopting the well-established market orientation framework of Narver and Slater [1990, The effect of a market orientation on a business profitability. "Journal of Marketing" 54, no. 4: 20-35], we examine the extent to…

ICT as an Effective Tool for Internationalization of Higher Education

Science.gov (United States)

Magzan, Masha; Aleksic-Maslac, Karmela

2009-01-01

Globalization and new technologies have opened up a global market for education pressuring many institutions to be internationalized. Within mainly descriptive mode of analysis, this study investigates how internationalization of higher education can be facilitated by the effective use of information and communication technologies. Reporting…

Exploring Higher Education Governance: Analytical Models and Heuristic Frameworks

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Burhan FINDIKLI

2017-08-01

Full Text Available Governance in higher education, both at institutional and systemic levels, has experienced substantial changes within recent decades because of a range of world-historical processes such as massification, growth, globalization, marketization, public sector reforms, and the emergence of knowledge economy and society. These developments have made governance arrangements and decision-making processes in higher education more complex and multidimensional more than ever and forced scholars to build new analytical and heuristic tools and strategies to grasp the intricacy and diversity of higher education governance dynamics. This article provides a systematic discussion of how and through which tools prominent scholars of higher education have analyzed governance in this sector by examining certain heuristic frameworks and analytical models. Additionally, the article shows how social scientific analysis of governance in higher education has proceeded in a cumulative way with certain revisions and syntheses rather than radical conceptual and theoretical ruptures from Burton R. Clark’s seminal work to the present, revealing conceptual and empirical junctures between them.

Higher Education in Non-Standard Wage Contracts

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Rosti, Luisa; Chelli, Francesco

2012-01-01

Purpose: The purpose of this paper is to verify whether higher education increases the likelihood of young Italian workers moving from non-standard to standard wage contracts. Design/methodology/approach: The authors exploit a data set on labour market flows, produced by the Italian National Statistical Office, by interviewing about 85,000…

A "Special Relationship" in Higher Education? What Influence Might the US Higher Education Sector Have in Terms of Support for International Students in the UK?

Science.gov (United States)

Lochtie, David John

2016-01-01

As international student migration and comparative education research have increased worldwide, greater interdependency between national Higher Education (HE) systems has developed with policy and practice frequently being shared internationally. As a key player in the international student market the United States of America is especially…

The Experience of Positioning the University at the Educational Services Market

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Dorozhkin, Evgenij M.; Akimova, Olga B.; Lazarev, Alexander V.; Spylaev, Dmitriy O.; Kornilov, Alexander S.

2016-01-01

The relevance of the problem under study is based on the necessity to find the most productive method of positioning a higher educational organization at the educational services market within the conditions of transfer from the centrally planned economy to a market economy and changing of the thinking format of the young generation. The purpose…

Product Development in Higher Education Marketing

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Durkin, Mark; Howcroft, Barry; Fairless, Craig

2016-01-01

Purpose: During the last 20 years or so the changing environment in which universities operate has meant that commensurately more emphasis has been placed on marketing principles. In light of this emphasis, it is perhaps a little surprising that relatively little attention has been directed towards the processes by which universities develop their…

Determinants of Students' Innovation in Higher Education

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Martín, P.; Potocnik, K.; Fras, A. B.

2017-01-01

Innovation in the workplace has been claimed to be a key factor in organizational survival and success. As future workers, university students are a major source of future innovations in organizational settings. Before they enter the labour market, it is in the context of Higher Education that they start developing some of their long-term…

The internationalization of higher education: an emerging political agenda

OpenAIRE

MCVICAR MALCOLM

2015-01-01

Given growing importance of education as a factor of internal development and in the context of globalization universities can be considered to be international economic actors playing an increasingly significant role in economic and political agenda. Universities face a lot of challenges, to wit: quality control, further privatization of higher education and for-profit education, the problem of innovations and advanced technologies, the emergence of international labour market etc. Therefore...

Accreditation and Quality Assurance in the Egyptian Higher Education System

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Schomaker, Rahel

2015-01-01

Purpose: This study aims to analyze the quality of the Egyptian accreditation system. With a view on the high competition in the domestic labor market as well as with regards to the international competitiveness of Egyptian graduates and the potential role of Egyptian universities in the international market for higher education, a high quality of…

The internationalisation of marketing in the education and research sector

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Mirosława Pluta–Olearnik

2015-12-01

Full Text Available A growing number of entities operating in the Polish sector of higher education and science and research aspire to have an active presence in foreign markets and even in the global market. This presence must be accompanied by thoughtful marketing strategies using effective marketing tools. The aim of the article is to indicate the possibility of using the knowledge of international marketing to increase the efficiency of the entities of the Polish sector of education and research. Particular attention was paid to the intercultural nature of the international marketing, especially in relation to the system to communicate with foreign customers in the Internet space. The article uses the following sources of information: official statistics, research reports, professional periodicals, case studies.

Conceptual approaches to international cooperation between higher education institutions

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Tetiana Obolenska

2016-12-01

Full Text Available The existing conceptual and technological approaches to the organization and implementation of international cooperation between higher education institutions with the performance of international accreditation based on education quality system have been characterized in complex, considering the key trends of internationalization of higher education. Priority strategies of higher education internationalization and types of international academic cooperation between universities regarding education services were defined. It has been substantiated that the most important manifestation of higher education internationalization is international cooperation between universities regarding rendering education services, while the highest level of internationalization of this service is joint educational programs. A complex analysis of international accreditation requirements to joint education programs was made on the basis of the system of education quality improvement, its advantages were proven and its distinct features that influence the choice and substantiation of international cooperation, marketing and branding of individual programs were characterized. Technology of international accreditation for joint programs was detailed. Special attention was paid to the practical component of launching joint degree programs between Ukrainian and foreign higher education institutions. The experience of joint master’s degree programs of Kyiv National Economic University named after Vadym Hetman and the University of Redlands Business School (California, USA was analyzed.

The Relationship between Expansion in Higher Education and the Labour Market in Norway.

Science.gov (United States)

Aamodt, Per O.; Arnesen, Clara A.

1995-01-01

This article describes quantitative growth in higher education and overall trends in the Norwegian economy and argues that the policy of expanding the capacity of higher education is being used as a buffer against youth unemployment. (JB)

Value Types in Higher Education--Students' Perspective

Science.gov (United States)

Dziewanowska, Katarzyna

2017-01-01

The purpose of the paper is to propose the service-dominant logic in marketing as a framework for analysing the value co-creation process in the higher education sector and present the results of a quantitative study (a survey) conducted among business students from four Polish public universities. The results of the study led to identification of…

EDUCATION AS THE PRACTICE OF FREEDOM AND THE PROSPECT OF INTEGRAL EDUCATION IN HIGHER EDUCATION

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João Ricardo Silva

2018-03-01

Full Text Available In this article we discuss the idea of Education as a Freedom Practice, taking into account an emancipatory perspective of Integral Education for Higher Education. Thus, we reflect on an integral education in opposition to the hegemonic and simplistic version of an education for the market and even in opposition to that which means absorption of superior objective knowledge. The methodology used was the bibliographical research, where we sought a dynamic synthesis between Marxist authors and the colonial / postcolonial discussion. The theoretical horizon was a dialectical historical materialism, but without neglecting that knowledge is beyond the Western gaze and that science is not the only logic of valid knowledge. Given that knowledge is not only a reflection of reality, but the interpretation of this, the search for an integral education is also the search for inter-knowledge. This leads us to deacralize the university and to transform it into a place of building democratic relations. Keywords: Integral Education. Practices of freedom. Higher Education.

Marketing Education

Science.gov (United States)

Stancil, Ronald A., Sr.

2008-01-01

This article discusses the Marketing Education program at West Haven (CT) High School in West Haven, Connecticut, that promotes skills for life and attributes, enhances the academic program, and develops leaders out of ordinary students through an interactive curriculum. The three components of West Haven's marketing and management program are (1)…

Utilization of Higher Education : A Review of Employment Challenges and Job Practice among Refugees in Norway

OpenAIRE

Boayue, Kou Glaymehn

2011-01-01

Master i flerkulturell og internasjonal utdanning Purpose of the study: If refugees from Africa and Asia are able to use their foreign higher education in the labor market of Norway is the main topic of this study. Thus, the study explores the impact of Norwegian language training, foreign higher education recognition, NAV job seeker courses, service/job provision by employers, further higher education in Norway, etc., on the labor market outcomes of 18 refugees who fled to Norway with ter...

How Can Marketing Academics Serve Marketing Practice? The New Marketing DNA as a Model for Marketing Education

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Harrigan, Paul; Hulbert, Bev

2011-01-01

This article seeks to address how marketing academics can best serve marketing practice through marketing education. It is contended that, where technology is driving marketing in practice, it is afforded significantly less attention in both theory and education. Thus, the marketing graduates being produced from universities are often lacking in…

MODERNIZATION OF HIGHER EDUCATION IN RUSSIA: DIVERGENCE BETWEEN THE GOAL AND RESULTS

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Kofanov Sergey Viktorovich

2012-12-01

Meanwhile, Russian higher education needs reforms. Globalization has intensified competition in the market of educational services. In this connection, the international educational community is searching for a more effective educational policy and a transition to flexible high-tech knowledge delivery systems. The Bologna process is designated to attain these objectives. Any failure to upgrade the system of higher education means its further isolation and a smaller share of the global educational market. Globalization and free assimilation of the above principles by the domestic market would be disastrous for the system of education and the country as a whole. The author agrees with the representatives of the teaching community that the above process is nothing more than survival and adaptation to the ongoing changes in the social and political reality. However there is an obvious inconsistency in the implementation of the planned actions. The reform was developed by a narrow range of officials and it was not accompanied by any extensive public discussions or thorough scientific examinations. Lack of any constructive dialogue between the government and the teaching community and a blind imitation of the Western educational pattern accompanied by underfunding make this reform inefficient, give rise to multiple problems and make the goal of the reform unattainable.

Access for Women to Higher Education in England and Australia: A "Second Chance".

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McFadden, Mark

This paper explores the way that opportunity of access to higher education, particularly for women of color and those disadvantaged by homelessness, is placed at risk by market approaches to education. In England, Asian and Afro-Caribbean women, have been able to access higher education through funds made available under the Race Relations Act of…

Permanent demand excess as business strategy: an analysis of the Brazilian higher-education market

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Rodrigo Menon Simões Moita

2015-03-01

Full Text Available Many Higher Education Institutions (HEIs establish tuition below the equilibrium price to generate permanent demand excess. This paper first adapts Becker’s (1991 theory to understand why the HEIs price in this way. The fact that students are both consumers and inputs on the education production process gives rise to a market equilibrium where some firms have excess demand and charge high prices, and others charge low prices and have empty seats.Second, the paper analyzes this equilibrium empirically. We estimated the demand for undergraduate courses in Business Administration in the State of São Paulo. The results show that tuition, quality of incoming students and percentage of lecturers holding doctorates degrees are the determining factors of students’ choice. Since the student quality determines the demand for a HEI, it is calculated what the value is for a HEI to get better students; that is the total revenue that each HEI gives up to guarantee excess demand. Regarding the “investment” in selectivity, 39 HEIs in São Paulo give up a combined R$ 5 million (or US$ 3.14 million in revenue per year per freshman class, which means 7.6% of the revenue coming from a freshman class.

Improvement of the public administration system of higher educational establishments

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Andrei Vyacheslavovich Romin

2015-10-01

Full Text Available During research found that state regulation of higher education establishments activity is a special branch of the state, during which its authorities with the help of planning, organizing, monitoring is carried out the current regulation of the activities of higher education establishments, provide organization (integrationof the total interaction of students and teachers. Proposed to allocate the financial strategy of higher educational establishments as a major in strategic management of the higher education system. In this regard, it argued that the integration capacity of the university to the regional reproductive system will optimize government funding of higher educational establishments. Also, it helps to determine the main directions of further economic and financial development of the higher education system, prioritizing the development of already existing educational and training facilities in different regions of the state, the provision of appropriate state support for higher education establishments, which training necessary specialists for the state’s economy. The improvement the public administration system of a high school should be carried out through the formation of a coordination mechanism for higher education establishments. The introduction of this mechanism will provide an opportunity to identify the main activities of the higher education establishments adapt to the operating conditions of the region, based on the trends in the development of higher education, and to provide the basic needs of the labor market in the relevant specialists.

Credits, Curriculum, and Control in Higher Education: Cross-National Perspectives.

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Mason, Terrence C.; Arnove, Robert F.; Sutton, Margaret

2001-01-01

Examines higher education in Indonesia, Nicaragua, and Vietnam to illustrate how use of a credit system is linked to policies and institutions associated with capitalist, market-based economies, and how the credit system, embedded within a network of other educational practices, has transformed the university into an institution focused more on…

Higher education and spatial (im)mobility: nontraditional students and living at home

OpenAIRE

Hazel Christie

2007-01-01

I investigate the mobility decisions of students going into higher education in the UK, and look particularly at the circumstances under which students in one higher education market chose to live at home and their experiences of attending a local university. As more young people from nontraditional backgrounds are encouraged to participate in higher education, and as the financial costs of attending are increasingly borne by students and their families, more students are choosing to stay at ...

Marketing & Distributive Education. Committed to the Improvement of Marketing.

Science.gov (United States)

South Carolina State Dept. of Education, Columbia. Office of Vocational Education.

This package consists of 34 transparency masters outlining the nature and scope of marketing and distributive education. Included in the set are transparency masters addressing the following themes: the interconnectedness of education, labor, and work; objectives of marketing and distributive education at both the secondary and postsecondary…

Fields of Education, Gender and the Labour Market. Education Indicators in Focus. No. 45

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OECD Publishing, 2016

2016-01-01

More and more adults are earning a tertiary qualification, but not all tertiary degrees have the same value on the labour market. In general, postgraduate degrees such as master's and doctoral degrees are associated with higher employment rates and earnings than bachelor's degrees. Labour market outcomes also vary by field of education. Some…

Using of Marketing Communication for Distance Education Institutions

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R. Ayhan YILMAZ

2005-04-01

Full Text Available Using of Marketing Communication for Distance Education Institutions R. Ayhan YILMAZ, Ph.DAnadolu UniversityCommunication Sciences FacultyEskisehir, TURKEY INTRODUCTION Because of increased competition for scarce resources, marketing has become an important activity of many nonprofit organizations. Higher education institutions, as one of these nonprofit organizations, provide us with excellent examples of this trend (Hayes, 1991. The marketing of higher education has received a tremendous amount of emphasis and attention. Distance education (DE has become an accepted form of education and has been gaining widespread popularity in recent years. Marketing concept has been gaining importance in distance education sector throughout the world. The factors responsible for this are self-support policies, increasing competitiveness in the marketplace, rising customer expectations, widening access to education etc (Gupta, 2005. More than 70 countries are offering educational programmes through distance education all over the world today (Sudalaimuthu, Visited 3rd March, 2005, http://www.ignou.ac.in/Theme-1/S.%20Sudalaimuthu.htm Because of flexibility, convenience and opportunity, distance education is becoming so popular, profitable and vital. By 2005, % 90 American universities will offer at least one course online. Currently about 3 million Americans are distance education students (Gonzales, 2002. In this paper, I will discuss the following questions: What is the brief history and changing environment of distance education? Which marketing communication tools are used in DE institutions? What benefits does marketing communications provide to DE institutions? BRIEF HISTORY OF DISTANCE EDUCATION Distance education began as a correspondence course in the 1800's. Between the years of 1950 and 1960, it serviced as video conferencing. From 1950 to 1980, teleconferencing was used. Since 1990 to present day, web-based instruction have been using in distance

Outcome Standards for Secondary Marketing Education.

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Stone, James R., III

1985-01-01

Describes a study which sought to establish outcome standards very important for secondary marketing education. Business people, former students, and marketing educators were asked to judge the standards identified from the literature in terms of importance to secondary marketing education. (CT)

Segmenting the Adult Education Market.

Science.gov (United States)

Aurand, Tim

1994-01-01

Describes market segmentation and how the principles of segmentation can be applied to the adult education market. Indicates that applying segmentation techniques to adult education programs results in programs that are educationally and financially satisfying and serve an appropriate population. (JOW)

Higher education in Libya: Challenges and future plans (in Arabic language

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Mustafa M El-Fakhri

2016-01-01

Inevitably, the first step in treatment of such situation is to adopt a national strategy for higher education to know where we stand and to decide where to go and how to reach there. This of course in addition to linking educational programs to local, national and international market needs and promoting investment in education.

Integrated Marketing in Higher Education. Research Report 01-01.

Science.gov (United States)

Morris, L. Michelle; Cejda, Brent D.

Integrated marketing deals with aspects often referred to as the "4 Ps": product, price, place, and promotion. These aspects have also been described as the "4 Cs": customer, cost, convenience, and communication. Integrated marketing has been defined as "a listening-first, database-dependent approach to marketing that includes both a willingness…

Linking the dual system with higher education in Denmark

DEFF Research Database (Denmark)

Jørgensen, Christian Helms

2013-01-01

As more than half of every new generation of youth enter higher education in Den-mark the strength of the dual system of vocational education is becoming its weakness. Completing a programme in the dual system doesn’t give access to higher ed-ucation, and the system is increasingly seen as a ‘blind...... alley’. This weakness is closely related to the strengths of the dual system. The dual system is successful in giving direct and fast access to employment for the students, and this contributes to a very low rate of youth unemployment in Denmark. Students who complete a programme in the dual system......, become well integrated into the labour market, but at the same time they are diverted from higher education. This has lately put the question of hybrid qualifications on the agenda in Denmark....

The educational services market and new trends in the state educational policy in contemporary Russia

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I N Efimova

2015-12-01

Full Text Available The article analyzes main trends in the development of the higher education system in the contemporary Russian society that seeks to form a new innovation-oriented person, a professional with a wide range of knowledge and skills including the lifelong learning ability. The authors consider the impact of universities ratings and images on the psychological aspects of enrollees’ motivation to choose a higher education institution; describe key mechanisms of the formation of a favorable information field to work with future potential students; identify the most effective channels and content of communication, as well as public opinion leaders determining the choice of a university to study in; forecast the development of such a communication policy both at the internal educational market and in the framework of the international promotion of Russian higher education and improving the quality of education and competitiveness of Russian universities at the international research and educational market. The authors consider their empirical study quite valuable for they analyzed the key trends in the development of the higher education for the period from 2011 to 2014, and indicated some guidelines for further research in the field. These trends and prospects were revealed on the data of the sociological survey conducted in Lobachevsky State University of Nizhniy Novgorod during the admission campaigns of 2011-2014.

Transforming higher education and the professional preparation of nurses.

Science.gov (United States)

Sturgeon, David

Since the early 1990s, nurse education in the UK has been directly influenced by Department of Health policy and by the structure and management of higher education. Market forces, consumer values, increasing demand for quality and accountability, and technological advances have influenced the academic landscape and the provision for nurse education within it. Despite the recent Government confirmation that new nurses will all be educated to degree level from 2013, the future direction of nursing, and nurse education, is still far from certain. The Government proposes significant change to the higher educational sector in order to enhance employer engagement. Foundation degrees are an integral component of the Government's policy for developing the vocational skills and for widening participation in higher education. As a result of this, and other policy initiatives, it is likely that a smaller supply of graduate nurses will provide future leadership and supervision in the delivery of nursing. It is also likely that there will be greater demand for postgraduate-level education for registered nurses.

Student Motivations, Quality and Status in Adult Higher Education (AHE) in China

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Wang, Naixia; Morgan, W. John

2009-01-01

This article examines an important and yet neglected aspect of the relationship between higher education and the labour market in contemporary China. It does this through a detailed case study of student motivations, quality and status in adult higher education (AHE) in the city of Taiyuan, Shanxi Province. This is a region which has seen major…

ICT as a Tool for Building Social Capital in Higher Education

Science.gov (United States)

Aleksic-Maslac, Karmela; Magzan, Masha

2011-01-01

The critical organizational form in the information age is networking. This new organizational principle is manifested through the processes of internationalization and global academic cooperation which have become inevitable strategies for every higher education institution in order to be competitive in a global education market. The effective…

Can Higher Education Stimulate Entrepreneurial Intentions among Engineering and Business Students?

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Herman, Emilia; Stefanescu, Daniela

2017-01-01

This paper approaches the issue of higher entrepreneurship education in motivating young people to start their own business as a viable alternative to the successful integration of university graduates on the labour market. The fundamental question of this research is if, currently, entrepreneurship education influences students' entrepreneurial…

Standardized Curriculum for Marketing and Cooperative Vocational Education.

Science.gov (United States)

Mississippi State Dept. of Education, Jackson. Office of Vocational, Technical and Adult Education.

Standardized course titles and core contents for seven marketing and cooperative vocational education courses in Mississippi are provided: (1) marketing education, part one; (2) marketing education, part two; (3) fashion merchandising; (4) marketing cooperative education, part one; (5) marketing cooperative education, part two; (6) diversified…

Franchising as an instrument of integration in higher education

OpenAIRE

Halina Szulce; Ryszard Świekatowski

2014-01-01

Background: It can be observed recently, that the sector of educational services is seen to have potential of changes in the system of the higher education. The problems of this area are more and more visible ones along with the growth of its competitiveness, which are a consequence of demographic changes and the maladjustment of an educational offer to the need of the labor market. Therefore, the tendency to the concentration seems to be more and more distinct and fully justified one, especi...

Optimized Database of Higher Education Management Using Data Warehouse

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Spits Warnars

2010-04-01

Full Text Available The emergence of new higher education institutions has created the competition in higher education market, and data warehouse can be used as an effective technology tools for increasing competitiveness in the higher education market. Data warehouse produce reliable reports for the institution’s high-level management in short time for faster and better decision making, not only on increasing the admission number of students, but also on the possibility to find extraordinary, unconventional funds for the institution. Efficiency comparison was based on length and amount of processed records, total processed byte, amount of processed tables, time to run query and produced record on OLTP database and data warehouse. Efficiency percentages was measured by the formula for percentage increasing and the average efficiency percentage of 461.801,04% shows that using data warehouse is more powerful and efficient rather than using OLTP database. Data warehouse was modeled based on hypercube which is created by limited high demand reports which usually used by high level management. In every table of fact and dimension fields will be inserted which represent the loading constructive merge where the ETL (Extraction, Transformation and Loading process is run based on the old and new files.

Adult Students in the European Higher Educational Environment

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N. G. Gordiyenko

2013-01-01

Full Text Available The paper considers the issue of accessibility of higher education for adults – the people of various ages and social status. The author analyzes the educational policy of the European Union and its different members, and demonstrates the priority of the given issue. The Bologna agreement involves the reforms aimed at guaranteeing the lifelong education at any level.The interest to the adults education in the European Union results from the rising education requirements in the labor market; tough demographic situation and aging of professionals; redistribution of young people’s educational preferences; prolonged educational programs; flexible and consistent adult education policies in the European Union. Various approaches to interpreting a definition of the adult student are analyzed; classification according to students’ motivation and social status is given. 

Measurement and Sustainability of the Qualifications Frameworks in the European Higher Education Area through an Employment Survey on Access to the Labour Market

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Gracia Serrano

2015-10-01

Full Text Available There is a clear need to measure the correct implementation of the European Framework through the employability of the alumni. The evaluation of the deployment of the Qualifications Frameworks in the European Higher Education Area (QF-EHEA/QF should shed significant light on the action that must be taken by legislators and higher education managers to foster employability and guarantee the sustainability of the EHEA. We propose a methodology based on a Survey on Access to the Labour Market (SALM to assess the correlation between the education provided to the students and the practical utility of the knowledge acquired in the workplace. A questionnaire has been produced to measure the competencies and descriptors that had been theoretically defined within the QF-EHEA. Fifteen questions were disguised so that the six QF-EHEA descriptors were quantified through the difference between education and utility. The quantification methodology for the framework has been tested successfully on the former students of a higher education center in Spain. In this center, the alumni perceived that the utility of their acquired competencies and their employability level was greater than their education content, while both levels were reasonably high. The results hold for both Bachelor’s and Master’s degrees.

Coping by Copying? Higher Education Institutions' Student Recruitment Strategies

Science.gov (United States)

Frolich, Nicoline; Brandt, Synnove; Hovdhaugen, Elisabeth; Aamodt, Per Olaf

2009-01-01

Growing national and international competition for students puts pressure on higher education institutions (HEIs) to develop marketing and student recruitment strategies; these are also driven by financial stress caused by performance-based funding mechanisms. In this paper we explore Norwegian HEIs' student recruitment strategies. What type of…

Vouchers in Dutch Higher Education : from debate to experiment

NARCIS (Netherlands)

Vossensteyn, Johan J.

2001-01-01

As market-like mechanisms become more important in higher education, demand driven funding, and more specific vouchers, gain a lot of attention. As such, the advantages and disadvantages of vouchers have been discussed in a wide variety of settings. However, hardly any country has been prepared to

Brain Drain and the Disenchantment of Being a Higher Education Student in Portugal

Science.gov (United States)

Cerdeira, Luísa; Machado-Taylor, Maria de Lourdes; Cabrito, Belmiro; Patrocínio, Tomás; Brites, Rui; Gomes, Rui; Lopes, João Teixeira; Vaz, Henrique; Peixoto, Paulo; Magalhães, Dulce; Silva, Sílvia; Ganga, Rafaela

2016-01-01

The efforts made by most countries to accelerate economic development have included a significant investment in education. It has been argued that investment in education, particularly higher education, was itself a potential factor in economic development. Education has become a relatively easy means of improving access to the labour market.…

The influence of external environment factors on the activity of higher educational establishments in the Russian Federation

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Olga Leonidovna Guzakova

2014-05-01

Full Text Available The instability of market economy development causes continuous changes in the activity of higher educational establishments. The article deals with the processes, taking place in the system of higher professional education in the Russian Federation in recent decades. On the basis of the analysis of statistical data and normative acts of the Government and Ministry of Education and Science of the Russian Federation, the key global and national trends in higher education are identified: increasing demand for higher education, resulted in its considerable offer (the growth of quantitative indicators is not always accompanied by improvement of higher education quality; reduction in the total number of students due to the demographic situation worsening; transition to a multi-level system of higher education under the Bologna process; change in specialties patterns and directions of training specialists with higher professional education due to the economy structural reforms and labor market needs; aggravation of competition. The tendencies lead to the emergence of demographic, political and economic risks. To reduce negative impact of the external risks to the universities’ activity it is necessary to develop corresponding state educational policy in the sphere of higher education and risk management in universities

Excellent Prospects for Beautiful Minds: Marketing International Education

Science.gov (United States)

Vuori, Johanna

2015-01-01

Purpose: The purpose of this paper is to examine how Finnish higher education institutions communicate market differentiation on the admissions webpages of their international business and technology programmes when attempting to appeal to prospective students and distinguish themselves from other institutions. Design/Methodology/Approach: The…

Constructing a Brand Identity Scale for Higher Education Institutions

Science.gov (United States)

Goi, Mei Teh; Goi, Chai Lee; Wong, David

2014-01-01

Malaysia is a newly industrialized market economy and reliant upon foreign direct investment to increase its economic outlook. Being located in a strategic position between Asia, Australasia and Oceania has made it an attractive proposition for foreign higher education providers wanting to expand their international presence. Despite this, there…

Implications of Financing Higher Education for Access and Equity: The Case of Syria

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Kabbani, Nader; Salloum, Siba

2011-01-01

This article examines the implications for access and equity of the Syrian government's efforts to reform higher education in the country over the past decade. In the context of social and economic reforms that are moving the county from a state-controlled to a social market economy, it focuses on adequacy in financing higher education, as well as…

Evaluating Competitiveness of Faculties of Higher Educational Establishments in Slovakia

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Rayevnyeva Olena V.

2016-02-01

Full Text Available The problem of competitiveness of higher education, efficiency of its functioning and training graduates of higher educational establishments according to the current and future needs of the market are among the key issues of socio-economic development strategy in EU countries. The aim of the study is to determine the competitiveness of faculties of major higher educational establishments based on the use of the cluster analysis and rating evaluations provided by national experts. The paper describes the methodology of rating evaluation of faculties of higher educational establishments in Slovakia on the basis of such components as: educational process; attractiveness of the program; science and research activities; doctoral studies; attracted grants. Shortcomings of the approach to faculty rating evaluations based on the averaged value have been determined. In order to improve analysis of the competitive positions of individual faculties of higher educational establishments in Slovakia, the cluster analysis was used and the results of breaking the faculties into five groups were presented. To forecast changes in the competitive positions of faculties of higher educational establishments in Slovakia, discriminant functions enabling to determine possible qualitative changes in the state of the faculties’ competitiveness due to external or internal factors have been built.

LOOKING AT PERCEIVED VALUE AND EDUCATION MARKETING FROM A DIFFERENT PERSPECTIVE: PERCEIVED VALUE OF MARKETING EDUCATION

OpenAIRE

Sığırcı, Özge; Gürdal, Sahavet

2012-01-01

The objective of this study is both to see the perceived value of marketing education, and to investigate whether there are any differences among people based on gender, age, marketing education level, and the sacrifices done for the marketing education. Exploratory Factor Analysis and a Reliability Analysis is conducted. Additionally, Independent Samples T-test and One-Way ANOVA is conducted to reveal the differences based on aforementioned differences in sample. Some significant diffe...

Marketing and Market Research for Adult and Continuing Education.

Science.gov (United States)

Buckmaster, Annette

Marketing is an essential part of conducting a continuing education program, but marketing consists of more than just promotion. According to Kotler, exchange is the central concept underlying marketing. Marketing involves understanding, planning, implementing, and controlling this exchange. The exchange situation contains all the elements of the…

Political Economy of Higher Education: Comparing South Africa to Trends in the World

Science.gov (United States)

Shrivastava, Meenal; Shrivastava, Sanjiv

2014-01-01

Education is one of the major linchpins of economic, social and political development of any nation. Recent evidence suggests that higher education can produce both public and private benefits. Thus, the role of the state in making education policy, and funding education is indeed critical, and cannot be left to be determined by market forces…

Floods, Bottlenecks and Backwaters: An Analysis of Expansion in Higher Education in Norway.

Science.gov (United States)

Aamodt, Per O.

1995-01-01

Discussion of the pressures for expansion in Norwegian higher education looks at both long-term trends (need for a better-educated workforce and rising level in parents' education) and current demographic, individual, and political forces (a deteriorating labor market, younger students, competition for admission). Whether this situation is unique…

Social marketing and basic education.

Science.gov (United States)

Theisen, G

1990-01-01

Many educators attended the World Conference on Education for All in March 1990 in Thailand. To meet the goal of education for all, they need to attain enough resources to provide basic education to everyone who wants it. They also must guarantee that the education is efficient and effective. The toughest task is gaining the support of parents of those children needing primary education. Social marketing techniques may be able to generate the needed enthusiasm for education among parents. It must lead parents to toss aside the common belief that education is primarily a way to secure employment and a steady income. A national campaign to better parent participation and the quality of education should emphasize 6 areas. It should stress that eating a balanced breakfast and overall good nutrition increase a child's ability to concentrate and do well in school. The campaign must also emphasize attendance of both students and teachers thereby providing continuity and allowing students to build on past knowledge. Research indicates that homework strengthens achievement, therefore parents need to provide guidance and encouragement for their children while at home. Social marketing can further increase primary school attendance by promoting parent participation in school activities. It can also inform parents about the performance responsibilities of teachers and administrators so they can remind educators what they are expected to accomplish. In some countries, resources from the government are insufficient, so social marketing can encourage community incentive programs bound to satisfying specific educational standards. Educators and social marketers need to work together to empower parents to make education for all come true.

Higher Education

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& Development (LDRD) National Security Education Center (NSEC) Office of Science Programs Richard P Databases National Security Education Center (NSEC) Center for Nonlinear Studies Engineering Institute Scholarships STEM Education Programs Teachers (K-12) Students (K-12) Higher Education Regional Education

ldentification of Needs for Higher Education of Adults

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Darka Podmenik

1997-12-01

Full Text Available The paper, which is a summary of a longer study, presents the most important conceptual and methodological approaches to the identification of the needs for adult education. The conceptual approaches are related to the theoretical treatment of the needs, such as the behaviourist and development-humanist theory of the needs applied in psychology, the class-strata needs theory developed by sociologists, and an understanding of the needs characteristic of marketing. A special chapter considers the applicability of individual conceptual approaches to identification of the needs for adult education within higher education. A consequence of multiplicity of conceptual approaches to the identification of the needs is a methodological pluralism which becomes evident in empirical work. In the subsequent chapter the author outlines the already established methods for identification of the needs and "a case study" carried out by the researchers of the former Centre for the Development of the University. In the conclusion the author makes a few proposals for improvement of the identification of the needs for adult education in the sphere of Slovenian higher education.

Choices in internationalisation : how higher education institutions respond to internationalisation, europeanisation, and globalisation

NARCIS (Netherlands)

Luijten-Lub, A.

2007-01-01

Internationalisation is an important and widely discussed phenomenon in higher education. Recent important developments such as liberalisation of the education market in relation to General Agreement on Trade in Services (GATS), the Bologna process and the Lisbon strategy have made

Estimating the Effects of Delayed Entry into Higher Education: A Discussion

DEFF Research Database (Denmark)

Humlum, Maria Knoth

2007-01-01

In Denmark many high school graduates choose to delay their entry into higher education. A number of studies have investigated the effects of the delay on the educational and labour market careers. The existing studies are likely to suffer from selection bias, and this problem is unlikely...... to be remedied by use of control variables. More advanced techniques that can eliminate the selection bias are needed in order to identify causal effects. For policy purposes it would thus be preferable to focus on the economic losses associated with the years lost in the skilled labour market which...

Smarter Spending: Reforming Federal Financial Aid for Higher Education

Science.gov (United States)

Gillen, Andrew

2011-01-01

In higher education, three generally recognized rationales for federal involvement in financial aid exist: (1) Promoting equality of opportunity: Those from poor households are less likely to attend college for a variety of reasons; (2) Credit market imperfections: Students may not have access to the credit needed to make profitable investments in…

Gamification as transformative assessment in higher education

Directory of Open Access Journals (Sweden)

Erna Oliver

2017-08-01

Full Text Available Gamification in education is still a very new concept in South Africa. Being a 21st-centuryinvention, it has already established itself in the world within the environs of the corporatemarket, marketing, training and the social world. This article will first discuss gamification(and all its other designations and its applications in general; thereafter, the focus will be onthe application of gamification within the environment of education, and more specificallywith an emphasis on assessment. The burning question for South Africa is whethergamification can enhance a module or course on the level of higher education so much that aneducational institution cannot do without it anymore, knowing that we are working withstudents belonging to the ‘Digital Wisdom generation’. This article would like to open theway for the implementation of gamification as a transformative online assessment tool inhigher education.

In the Eye of the Beholder? Conceptualizing Academic Attraction in the Global Higher Education Market

Science.gov (United States)

Cremonini, Leon; Antonowicz, Dominik

2009-01-01

Globalization steers modern society and contributes significantly to the internationalization of higher education. New means of transport and communication expand educational and research opportunities worldwide and higher education is becoming a blossoming global industry. It is also seen as a vital part of national policy and the national…

STEM Education Policies and Their Impact on the Labour Market in Latvia

Science.gov (United States)

Kiselova, Rita; Gravite, Aija

2017-01-01

This paper explores the results of implementing the state education policy aimed at satisfying the labour market demand for engineering and medicine specialists via strengthening STEM (science, technology, engineering, mathematics) education both in schools and higher education. [For the complete Volume 15 proceedings, see ED574185.

Utilisation of ICTs as teaching aids in two higher education ...

African Journals Online (AJOL)

Modern information and communication technologies (ICTs) are recognised as having enormous potential for improving quality in higher education delivery and, subsequently, contributing to production of graduates who are suited to the needs of the contemporary labour market. This recognition has formed the basis for ...

Financial Mechanisms for Integrating Higher Education of Ukraine into the Quadrangle “Education — Government — Business — Society”

Directory of Open Access Journals (Sweden)

Verbytska Anna V.

2018-03-01

Full Text Available The aim of the article is to identify the financial mechanisms for integrating higher education of Ukraine into the quadrangle “education — government – business — society”, which are intended for increasing the international competitiveness of higher education of Ukraine. There substantiated the formation of a new national financial strategy in the field of higher education, which is based on the introduction of a mechanism for distributing financial responsibility between the state and consumers of educational services represented by employers and business structures, which can be implemented within multi-channel financing; adaptation of the experience in creation of endowment funds as a tool for additional financing of the higher education system; increase in the effectiveness of the export policy in the market for educational services. The principle of performance-based budgeting of higher education and its coordination with the concept of effective financial management is revealed.

Innovation, development, and financing of institutions of Higher Education in health

Directory of Open Access Journals (Sweden)

Mario Roberto Dal Poz

Full Text Available Abstract: The article analyzes the configuration and trends in institutions of Higher Education and their relationship as components of the Health Economic-Industrial Complex (HEIC. The expansion of higher education is part of the transition from elite to mass systems, with tensions between quantitative and qualitative aspects. Such changes reflect different cultures and are related to international phenomena such as globalization, economic transformations, the development of new information and communication technologies, and the emergence of an international knowledge network. The scale and content of these changes vary according to the expansion and institutional reconfiguration of educational systems, as well as the link between state and society. Market expansion for private higher education stirs competition, shapes business clusters, modifies training processes, and raises new public policy challenges.

On the Fairness of the Higher Education in China

Science.gov (United States)

Li, Min

2012-01-01

With the establishment of the socialist market economic system in China, the issue of social fairness has been paid more and more attentions. The fairness issue of higher education, which is responsible for training high-quality talents for the national economy construction, has become the focus of attention. We discuss and research on the…

Mutuality, Metaphor and Micropolitics in Collaborative Governance: A Joint Venture in UK Higher Education

Science.gov (United States)

Ross, Fiona; Woodfield, Steve

2017-01-01

As market-led higher education systems become the "new normal", a wider variety of organisational forms is likely to emerge. This paper reports on the findings of a qualitative and historical study that aimed to explore the meaning of collaborative governance in a unique and long-standing higher education joint venture in England.…

Worlds of Higher Education Transformed: Toward Varieties of Academic Capitalism

Science.gov (United States)

Schulze-Cleven, Tobias; Olson, Jennifer R.

2017-01-01

This article explores the changing character and consequences of state authorities' evolving relationships with universities in the United States, Germany, and Norway--typical cases for different national worlds of higher education. It argues that across the three OECD countries, welfare states have strengthened market principles in university…

Marketing Management

DEFF Research Database (Denmark)

Wilke, Ricky

2012-01-01

Book review of: Christian Homburg, Sabine Kuester, Harley Krohmer, Marketing Management – A Contemporary Perspective, McGraw-Hill Higher Education, 2009......Book review of: Christian Homburg, Sabine Kuester, Harley Krohmer, Marketing Management – A Contemporary Perspective, McGraw-Hill Higher Education, 2009...

Information Technology-Based Innovation in International Marketing Education: An Exploration of Two Learning Environments

Science.gov (United States)

Sinkovics, Rudolf R.; Haghirian, Parissa; Yu, Shasha

2009-01-01

Information technology (IT) innovations have and continue to have a significant impact on international marketing practice and customer interactions. With the marketing environment becoming increasingly dependent on technology, marketing teaching in higher education faces a challenging task of effectively leveraging technology in diverse learning…

National standards of pharmaceutical education in the context of reforming legislation of higher education

Directory of Open Access Journals (Sweden)

І. M. Alieksieieva

2018-03-01

Full Text Available Socially significant steps of Ukraine in the issue of European integration are measures to reform the legislation on higher education in the context of the Bologna process, namely: the adoption of the National Qualifications Framework and the new edition of the Law of Ukraine "On Higher Education." The National Qualifications Framework (NQF, 2011 provides for "the introduction of European standards and principles to ensure the quality of education, taking into account the requirements of the labor market to the competence of specialists." According to formal characteristics, NQF is a matrix with static support elements – descriptors, which determine the vector of movement to a specific goal. The legal basis for the modernization of educational activities and standards of higher education was the new edition of the Law of Ukraine "On Higher Education" (2014. The purpose of the article is a scientific and analytical study of the process of forming national standards for higher education, in particular, the standards of pharmaceutical higher education. Materials and methods. The study was based on the analysis of normative and legal and other normative acts on higher education, the issues of standardization of higher education and the systematization of qualifications, as well as scientific developments on this issue. Methods of research – bibliographic, linguistic, contextual, substantive-legal, comparative-legal, generalization, description of results. Results. Updating the wording of the Law of Ukraine "On Higher Education," which is the basic normative legal act of higher legal action in higher education, the adjustment of its basic principles, concepts and approaches, objectively entailed the renewal of the entire regulatory and legal framework regulating the organization of higher education. Equally, this also affected the standards of higher education. This issue in the Act is reserved Section III: Standards of educational activity and

Academic Capitalism and the New Economy: Markets, State, and Higher Education

Science.gov (United States)

Slaughter, Sheila; Rhoades, Gary

2009-01-01

As colleges and universities become more entrepreneurial in a post-industrial economy, they focus on knowledge less as a public good than as a commodity to be capitalized on in profit-oriented activities. In "Academic Capitalism and the New Economy," higher education scholars Sheila Slaughter and Gary Rhoades detail the aggressive…

Marketing: Educators' New Buzz Word.

Science.gov (United States)

Cotoia, Anthony M.

1988-01-01

Suggests that educators lack understanding of the nature of marketing and the collegiate product. Establishes priorities for developing a marketing plan, identifies the potential benefits and inevitable problems of a marketing program, and offers examples of successful promotional activities. (DMM)

Determining Faculty and Student Views: Applications of Q Methodology in Higher Education

Science.gov (United States)

Ramlo, Susan

2012-01-01

William Stephenson specifically developed Q methodology, or Q, as a means of measuring subjectivity. Q has been used to determine perspectives/views in a wide variety of fields from marketing research to political science but less frequently in education. In higher education, the author has used Q methodology to determine views about a variety of…

SERVMO: A Measure for Service-Driven Market Orientation in Higher Education

Science.gov (United States)

Voon, B. H.

2008-01-01

With the intensified pace of globalization and increasing customer expectations, the higher education sector, like other economy sectors, faces increasing competition in terms of serving customers better. Service has been recognized as an effective tool for a competitive advantage. Thus, there is always a need for a more effective way of improving…

Strategic Planning Directions of Malaysia's Higher Education: University Autonomy in the Midst of Political Uncertainties

Science.gov (United States)

Sirat, Morshidi Bin

2010-01-01

In Malaysia, the national government has seen fit to steer higher education policy in a direction that is in the "national interest". This notion of "national interest" is best exemplified by the changing relationship between the State, higher education institutions and the market. Since the late 1960s, we saw the gradual but…

English-medium instruction in japanese higher education policy, challenges and outcomes

CERN Document Server

Bradford, Annette

2017-01-01

This book examines English-medium instruction (EMI) in Japanese higher education, situating it within Japan's current policy context and examining the experiences of its stakeholders. Scholars and practitioners look at EMI from perspectives that include policy planning, program design, marketing and classroom practice.

English-medium instruction in Japanese higher education policy, challenges and outcomes

CERN Document Server

Bradford, Annette

2017-01-01

This book examines English-medium instruction (EMI) in Japanese higher education, situating it within Japan's current policy context and examining the experiences of its stakeholders. Scholars and practitioners look at EMI from perspectives that include policy planning, program design, marketing and classroom practice.

Innovative character of marketing paradigm of education governance

OpenAIRE

E. G. Sytnychenko

2014-01-01

The most common methodological basis for creating marketing paradigm of public education management is the allocation of general forms of marketing to management activities. Immediate methodological basis for the formation of the said paradigm was synthesis of marketing concepts and management activities. Educational marketing is a cognitive foundation of values reorientation of all forms of regulation to meet the social and educational needs of the individual. In this sense, marketing manage...

THE ROLE OF MARKETING IN THE EDUCATION'S PROCESS

Directory of Open Access Journals (Sweden)

Baban Eleonora Gabriela

2010-12-01

Full Text Available Over time, marketing has become a propelling factor in any field of human activity, being also a primary tool in achieving the objectives of an organization. Identifying the main strategies in correlation with the marketing mix and its application on easy terms is a premise for each organization to achieve their targets. The essential objectives of the study are: 1. presenting the main functions of education, the role of marketing in education, 2 highlighting the main features of the education market in Romania; 3. presentation of the main strategies used by educational institutions in Romania; 4. application of marketing mix in education.

Early Smoking, Education, and Labor Market Performance

NARCIS (Netherlands)

Palali, Ali

2015-01-01

This study investigates the effects of early smoking on educational attainment and labor market performance. The results show that early smoking adversely affects educational attainment and initial labor market performance, but only for males. The effect of early smoking on initial labor market

Exporting Hong Kong's Higher Education in Asian Markets: A SWOT Analysis

Science.gov (United States)

Cheung, Alan Chi Keung; Yuen, Timothy Wai Wa; Yuen, Celeste Yuet Mui

2008-01-01

With the rapid growth and expansion of the Asian economies in recent years, there has been a continued rise of students in Asia who are studying outside their home countries. This study attempts to highlight the major strengths, weaknesses, opportunities, and threats of Hong Kong's higher education in relation to its potential of being a regional…

Brand Management of Higher Education Institutions in Pakistan

OpenAIRE

Abbas, Syed Ali

2014-01-01

This study focuses on brand management, marketing & promotional practices which are incorporated in Higher Education Institutions, more specifically with reference to universities in Pakistan. The case organisation taken here is University of Veterinary & Animal Sciences (UVAS); a century old historic institution yet striving for familiarity in masses as a known brand. To cope with this, the prime objective of this study is to create a promotional strategy for the said institution, which ulti...

Integrated Information System for Higher Education Qualifications

Directory of Open Access Journals (Sweden)

Catalin Ionut SILVESTRU

2012-10-01

Full Text Available In the present article we aim to study thoroughly and detail aspects related to architectures specific for e-learning and management of human resources training interconnected to management of qualifications. In addition, we take into consideration combining e-learning architectures with software in an e-learning system interconnected with the National Registry of Qualifications of Higher Education, in view of developing and information system that correlates educational supply from higher education from Romania with labor market demands through qualifications. The scientific endeavor consists of original architectural solutions to integrate data, systems, processes, services from various sources and to use them in the proposed system. The practical result of the scientific endeavor is represented by design of architectures required for developing an e-learning system interconnected with the National Registry of Qualifications from Romania, which involve in first stage the qualifications provided by higher education. The proposed innovative solution consists in the fact that the proposed information system combines the advantages of content management system (CMS with learning content management system (LCMS and with reusable learning objects (RLO. Thus, the architecture proposed in the research ensures the integration of a content management system with a portal for information, guidance and support in making a professional project. The integration enables correlation of competences with content areas and specific items from various teaching subjects, thus evaluating the usefulness for this registry from learning/educational perspective. Using the proposed information system in enables correlation among qualifications, content of educational program and continuous self-evaluation opportunities, which facilitate monitoring of progress and adjustment of learning content.

Strategic Management for Competitive Advantage: A Case Study of Higher Technical and Vocational Education in Taiwan

Science.gov (United States)

Huang, Hsun-I; Lee, Cheng-Fei

2012-01-01

Higher technical and vocational education institutions in Taiwan face the pressure of an oversupply of student places and fierce competition from domestic and international institutions. To cope with these challenges, higher technical and vocational education institutions that are better equipped to respond to market requirements are expected to…

The Challenges of Increasing Capacity and Diversity in Japanese Higher Education through Proactive Recruitment Strategies

Science.gov (United States)

Kuwamura, Akira

2009-01-01

There has been fierce competition for a shrinking pool of high school graduates in the higher education market in Japan in recent years. Along came former Prime Minister Fukuda's plan for an intake of 300,000 international students by the year 2020. These have placed Japanese institutions of higher education under further pressure to sustain their…

Applications of the marketing perspective in nutrition education.

Science.gov (United States)

Fleming, P L

1987-09-01

The marketing paradigm is based on the premise of exchange of value, that is, value received for value given. The role of the nutrition educator as a marketer is to facilitate exchanges of value with consumers. To carry out this role, a strong orientation to the consumer, what she or he wants and needs and is willing to "pay," guides the development of the nutrition education mission, objectives, and strategies. The marketing paradigm calls for a marketing information system that includes internal record keeping, marketing intelligence gathering, and marketing research. The information is used in the marketing audit, which identifies organizational strengths and weaknesses and marketplace opportunities and barriers. Marketing objectives are formulated, and strategies for segmenting, positioning, and developing the marketing mix follow. These are translated in the marketing plan to an action plan, a budget, and profit and loss projections. Use of the marketing paradigm in nutrition education is not a panacea for organizational ills and marketplace problems. Instead, the paradigm raises issues to which nutrition educators must bring their expertise, commitment, ingenuity, and creativity.

Marketing and Distributive Education. Food Marketing Curriculum Guide

Science.gov (United States)

Northern Illinois Univ., DeKalb. Dept. of Business Education and Administration Services.

This document is one of four curriculum guides designed to provide the curriculum coordinator with a basis for planning a comprehensive program in the field of marketing as well as to provide marketing and distributive education teachers with maximum flexibility. Introductory information provides directions for using the guide and information on…

Who gets a job after graduation? Factors affecting the early career employment chances of higher education graduates in Poland

Directory of Open Access Journals (Sweden)

Mikołaj Jasiński

2017-12-01

Full Text Available The massification of higher education in Poland means that many students choose this educational pathway to improve their chances for a good job. Therefore, the labour market outcomes of graduates provide an important perspective for future students, higher education institutions, as well as decision makers at the national level. The Polish Graduate Tracking System (ELA, based on administrative data, is designed to monitor graduates’ outcomes in the labour market by type of studies, higher education institution, as well as individual curricula. Results of the first two years of graduate tracking show that the outcomes vary by study area, but also change over time. While in the first months after graduation, aspects such as prior experience in the labour market and place of residence have a substantial effect on employment chances, in the longer run, they lose their importance relative to other factors.

MAINTENANCE OF SOCIAL AND PEDAGOGICAL SPACE OF HIGHER EDUCATION INSTITUTION AND DEVELOPMENT OF COMMON CULTURAL COMPETENCES

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Tatyana Lvovna Stenina

2015-10-01

Full Text Available The purpose of research work – search of new ways of educational work, corresponding to requirements of federal state educational standards of higher education about formation of common cultural competences.The author suggests to use a method of social design for the solution of a task. The maintenance of social and pedagogical space of higher education institution is a complex of socially important ideas, projects and innovations. Participation in projects will allow students to seize competences which labor market demands.The author gives useful examples of use of design technologies for application in educational work of higher educational institutions.

Educating graduates for marketing in SMEs: an update for the traditional marketing curriculum

OpenAIRE

Cheng, R; Lourenço, F; Resnick, S

2016-01-01

Purpose – Despite rising graduate unemployment in the UK, there are insufficient numbers of graduates employed in small and medium sized enterprises (SMEs). The literature suggests that a teaching emphasis on large organisational business models in Higher Education Institutions (HEI), particularly in the teaching of marketing theory, renders the SME sector unattractive to graduate employment and conversely, it is perceived that graduates lack additional ‘soft skills’ vital for SME development...

The Future of Marketing Education: A Practitioner's Perspective

Science.gov (United States)

Finch, David; Nadeau, John; O'Reilly, Norm

2013-01-01

Drawing on the marketing literature, as well as the views of both marketing educators and current marketers in Canada, a survey was conducted of marketing practitioners to determine their top priorities for improvement in marketing education, as well as the key challenges in need of attention. An importance-performance analysis was carried out on…

Sub-Saharan Africa at the global education market: role of South Africa

Directory of Open Access Journals (Sweden)

Ramil Ravilevich Asmyatullin

2016-12-01

Full Text Available This article is dedicated to the development of the higher education in Sub-Saharan countries, particularly to the topic of internationalization of education. Most African countries have underdeveloped education systems. The quality and availability of higher education is a formidable obstacle for economic and social development. There is a growing demand for higher education in the SSA, but national education systems can’t cope fully with it. Hence many students go abroad, mostly in other African countries. The article focuses on the position of South Africa in the global and regional education market. As it’s a regional leader in this field South Africa attracts more than a half of international students within the Sub-Saharan Africa. The main reasons why African students choose South Africa are geographic proximity, familiar culture, lack of wanted higher education programs in their countries. However, there are as well disadvantages like xenophobia and race discrimination. South Africa has become a leader in Africa in the field of higher education, but it plays still small part at a global scale.

Franchising as an instrument of integration in higher education

Directory of Open Access Journals (Sweden)

Halina Szulce

2014-06-01

Full Text Available Background: It can be observed recently, that the sector of educational services is seen to have potential of changes in the system of the higher education. The problems of this area are more and more visible ones along with the growth of its competitiveness, which are a consequence of demographic changes and the maladjustment of an educational offer to the need of the labor market. Therefore, the tendency to the concentration seems to be more and more distinct and fully justified one, especially for private universities. The franchising seems to be a mechanism, which is most predestined for this type of actions covering the area of educational services. The essence and the possibilities of the implementation of franchising methods are presented in this paper. The process of creation of a franchising system and factors determining its choice as well as the mechanism of its implementation in the education were described. Methods: The paper is based on the analysis of literature sources and indicates the possibility to use the potential of franchising in the management of a university. The attempt was made to present this problem in the context of a franchisor and a franchisee as well as possible market changes. Results and conclusions: The paper is a study of the literature and uses the experiences of the implementation of franchising in various services areas. Its purposefulness as well as the possibilities of its application in higher education was shown. The lack of results of researches in this area makes impossible to precise the system and the scope of its implementation. The need of such researches was shown as well as the need of preparing a report showing the existing facts and possibilities to use franchising methods in this area.

ECONOMIC HIGHER EDUCATION AND THE COMPETENCES TRAINING PERSPECTIVE

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Radu Lucian BLAGA

2012-06-01

Full Text Available Based on the current socio-economic realities of training and professional development, the paper aims to present the concept of competence, in the knowledge-society, that has become a key concept and especially how the competences training, is regarded as a major solution to global socio-economic problems. Competence training is regarded, at the European level, as a major solution to global socio-economic problems. In this context, higher economic and business education, assigned the multiple tasks to them, which can solved using effective and flexible sources like material, human and capital, that could overcome the well-known inertia of higher education systems.The paper presents some current guidelines in education, training and related competences development, training models from the perspective of university economic education, examples of definition, development and assessment of specific economic field competences. Examples were made in the context of the marketing field at the potential meaning of this qualification, which is currently discussed and is still in its early recovery in the economic and business. This field it is still considered by the Romanian business environment like an expense rather than as an investment.

An Investigation of Technology Avoidance Effect into Higher Education Environments: Some Empirical Evidence of Marketing Students' Background and Their Use of Personal Computers Outside the Academic Culture

Science.gov (United States)

Spais, George S.; Vasileiou, Konstantinos Z.

2008-01-01

The major objective of this study was to test a research hypothesis in order to explain the technology avoidance effect in higher educational environments. We addressed the core research themes of our study using a survey. Our intention was to test marketing students' perceptions in order to investigate the potent influence of a climate of…

Globalization in the field of higher education in focus of macro-analysis: trends and problems

Directory of Open Access Journals (Sweden)

O. A. Khomeriki

2015-06-01

Full Text Available The article deals with globalization of higher education. Higher education is grouped around many of the key issues of globalization: the internationalization strategy; transnational education; providing international quality; entrepreneurial approaches for education; regional and interregional cooperation; information and communication technologies and virtual schools; the emergence of new educational mediators – education providers, the problems of equality and access to education and so on. More of globalization produce new relationships of exchange, the internationalization of trade, restructuring of the international labor market, reduce labor conflicts at the level of capital, international division of labor, the development of new forces of production and technology, capital­intensive production, increasing the number of women employed in industrial and economic processes, increasing the size and value of services. It should be noted that the higher education system is able to influence globalization, forming a line of future policy, and region. It is reported that leaders of the globalization process in general and in particular the integration processes and the processes of formation of the education market internationally are leading countries that embarked on the path of transformation of their education systems and consider an active part in shaping the world educational space as a factor in solving the existing problems national and international levels. These countries are the United States, Canada, Western Europe, Australia.

Globalisation and Higher Education

NARCIS (Netherlands)

Marginson, Simon; van der Wende, Marijk

2007-01-01

Economic and cultural globalisation has ushered in a new era in higher education. Higher education was always more internationally open than most sectors because of its immersion in knowledge, which never showed much respect for juridical boundaries. In global knowledge economies, higher education

Does Advertising Pervert Higher Education? Is There a Case for Resistance?

Science.gov (United States)

Gibbs, Paul

2007-01-01

My argument is that when marketing-particularly advertising-may, under certain circumstances, work against the goals of autonomous, liberal higher education by undermining critical thinking and independent actions. This argument requires that advertising has a primary intent to persuade rather than inform; that by being intrusive, invasive and…

Perspectives on Transnational Higher Education: A View from Cooperative Education%Perspectives on Transnational Higher Education:A View from Cooperative Education

Institute of Scientific and Technical Information of China (English)

MENG Jun

2017-01-01

The rapid development of transnational higher education among the world leaves theoretical and practical room for study on educational globalization in the age.In China,transnational higher education is mostly manifested through issues and approaches on Sino-Foreign Cooperative education,but comparatively speaking,cooperative education that is one of educational patterns has been examined and applied widely in western countries.This study offers a systematically review on transnational higher education and cooperative education specifically on its origins and practice,which demonstrate the usefulness improving development of higher education in China.

Handbook of Marketing for Continuing Education.

Science.gov (United States)

Simerly, Robert G.; And Others

This comprehensive guide to effectively marketing continuing education programs and courses consists of the following chapters: (1) "The Strategic Role of Marketing for Organizational Success" (Robert G. Simerly); (2) "Integrating Marketing into Strategic Planning" (Simerly); (3) "Learning More about Your Market: Sources and Uses of Data" (Dennis…

Internal brand co-creation: The experiential brand meaning cycle in higher education

OpenAIRE

Punjaisri, K; Dean, D; Arroyo-Gamez, R; Pich, C

2015-01-01

Higher education (HE) institutions need to adapt to the global environment but the complex nature of HE highlights the role of marketing and the internal market in realizing the brand identity, creating a challenge for developing a shared brand meaning. This research explores how employees co-create brand meaning through their brand experiences and social interactions with management, colleagues and customers. Using a phenomenological approach, the findings highlight that brand meaning commen...

Marketing Education on a Shoestring: A Model.

Science.gov (United States)

Shreeve, William; And Others

Few educators envision themselves as marketing or public relations experts, yet economic reality is forcing many academicians into these roles. Over the past four years, the Eastern Washington University Department of Education has developed a successful marketing model for educators. The model begins with a successful reform of department…

The quality movement in higher education in the United States.

Science.gov (United States)

Buchanan, H S

1995-09-01

Continuous quality improvement (CQI), often implemented as part of an integrated management system called total quality management (TQM), has been institutionalized within many manufacturing, military and service organizations in the USA as a response to declining market share, low productivity and customer complaints about poor quality. Signs and symptoms suggest that higher education has similar problems which are systematic and relate to the quality ot higher education, financing, facilities, curriculum and graduates. In the 1990S, the quality movement has begun to spread to the field of education as a means of diagnosing and treating the problems widely recognized as residing in US educational institutions, especially in colleges and universities. Many business leaders and authors believe that 'quality is the most important strategic issue facing top management in the 1990s'. This belief arises partly due to the fact that managers are beginning to understand the relationship between healthy, high quality organizations and healthy profits. This article traces the recent US quality movement from its roots in manufacturing and the military, its adoption by service institutions, and its more recent application by higher education institutions.

The Emerging Global Education Industry: Analysing Market-Making in Education through Market Sociology

Science.gov (United States)

Verger, Antoni; Steiner-Khamsi, Gita; Lubienski, Christopher

2017-01-01

This paper addresses the rise and consequences of an emerging global education industry (GEI), which represents new forms of private, for profit involvement in education across the globe. The paper explores the emergence within the GEI of new and varied, largely transnational, markets in education by focusing on three examples of the GEI at work.…

Predictors of Career Adaptability Skill among Higher Education Students in Nigeria

Directory of Open Access Journals (Sweden)

Amos Shaibu Ebenehi

2016-12-01

Full Text Available This paper examined predictors of career adaptability skill among higher  education students in Nigeria. A sample of 603 higher education students randomly selected from six colleges of education in Nigeria participated in this study.  A set of self-reported questionnaire was used for data collection, and multiple linear regression analysis was used to analyze the data.  Results indicated that 33.3% of career adaptability skill was explained by the model.  Four out of the five predictor variables significantly predicted career adaptability skill among higher education students in Nigeria.  Among the four predictors, career self-efficacy sources was the most statistically significant predictor of career adaptability skill among higher education students in Nigeria, followed by personal goal orientation, career future concern, and perceived social support respectively.  Vocational identity did not statistically predict career adaptability skill among higher education students in Nigeria.  The study suggested that similar study should be replicated in other parts of the world in view of the importance of career adaptability skill to the smooth transition of graduates from school to the labor market.  The study concluded by requesting stakeholders of higher institutions in Nigeria to provide career exploration database for the students, and encourage career intervention program in order to enhance career adaptability skill among the students.

Accessibility of higher education: the right to higher education in comparative approach

OpenAIRE

Pūraitė, Aurelija

2011-01-01

At present there is an unprecedented demand for and a great diversification in higher education, as well as an increased awareness of its vital importance for socio-cultural and economic development. The complexity of the right to education is especially at issue while discussing the right to higher education, which on a national level is non-compulsory, even though the number of people who have acquired higher education during the second half of the twentieth century has tripled. Therefore t...

Preparing Marketing for the Future: Strategic Marketing Challenges for Continuing Education

Science.gov (United States)

Fong, James

2013-01-01

Today's programs and delivery methods in continuing education for the adult student are evolving due to changing needs, competition, and new markets and technologies. The marketing infrastructure, including staffing, budgeting, and processes such as customer relationship marketing and market research, must be in alignment with changing needs.

Mechanisms of Attracting Investments within the Activity of Higher Educational Institutions

Directory of Open Access Journals (Sweden)

Kuzmin Oleh Ye.

2017-06-01

Full Text Available Mechanisms of attracting innovations within the activity of higher educational institutions are considered. Features of educational innovations arising from the immanent nature of the sector are characterized. The attention is focused on the applied aspect of educational innovations. The emphasis is placed on the need for rapid adaptation of higher education of the present time to new social realities, civilizational challenges, giving consideration to trends and prospects for human development. The state of introduction of educational innovations in leading European countries and the USA, their orientation to the introduction and promotion of e-learning that has formed a powerful market with characteristics inherent in it is considered. It is pointed up that the growth of the popularity of e-schools has led to global changes in educational systems of many countries of the world. The situation of the popularization of e-learning in China and Africa is studied. There identified trends in the development of e-learning that in the long term should ensure continuous education throughout life. The state of introduction of educational innovations in the system of the higher school of Ukraine is described. The prospects of innovative processes in the sphere of education are outlined, and promising directions of attracting educational innovations are indicated.

Education System, Labour Market and Education System Graduates Employment in Romania

OpenAIRE

Adina Popovici (Barbulescu)

2012-01-01

The objective of our paper is to highlight and analyse certain aspects related to the education system, labour market and education system graduates employment in Romania. It starts by pointing out the importance of education and some of the transformations the Romanian education system has undertaken after 1989 and during the process of passage to the Bologna system. It then focuses on the Romanian labour market and education system graduates employment. We conclude that the education system...

Choices of Destination for Transnational Higher Education: "Pull" Factors in an Asia Pacific Market

Science.gov (United States)

Ahmad, Syed Zamberi; Buchanan, Frederick Robert

2016-01-01

Traditional assumptions favouring native English language countries in transnational higher education (TNHE) overlook experiences of international students in new emerging Asian education hubs. Specifically, there has been limited research relating to international students' choice for studying in Malaysia. Drawing from the "push-pull"…

Is the Marketing Concept Adequate for Continuing Education?

Science.gov (United States)

Rittenburg, Terri L.

1984-01-01

Because educators have a social responsibility to those they teach, the marketing concept may not be adequate as a philosophy for continuing education. In attempting to broaden the audience for continuing education, educators should consider a societal marketing concept to meet the needs of the educationally disadvantaged. (SK)

The Promise and the Pathway: Marketing Higher Education to Adults

Science.gov (United States)

Stein, David S.; Wanstreet, Constance E.; Saunders, Charles T., Jr.; Lutz, Michelle L.

2009-01-01

This study analyzed the content of college and university Web site home pages to determine the frequency of marketing messages that might persuade adult learners to enroll at the institution. The findings suggest that colleges and universities in this study do not have adult-oriented marketing messages and are giving scant attention to the…

ACCOUNTING OF THE SETTLEMENTS WITH STUDENTS IN HIGHER EDUCATION INSTITUTIONS

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HOLT GHEORGHE

2015-03-01

Full Text Available The mission of universities and their public recognition as a provider of quality education has changed significantly over the centuries. Making a real quality of education in universities has made legislative basis. This stage requires a strong, accurate knowledge and their application by universities, students and executives factors ministry. In this context, correct information to all stakeholders and decision-makers with a set of standards and recommendations to really contribute to quality assurance becomes an immediate need. It is mandatory to take the constructive decisions in all academic structures designed to ensure and assess the quality and conservation values and experience to date of the institution empowered to ensure this fundamental parameter of education and its financing. The diversity of higher education pathways that facilitate insertion of the graduate labor market is a recognized value of the European Higher Education Area, but the understanding of how to implement / manage this diversity, in terms of socially recognized needs to be commonly accepted quality standards the content of education, still remains to be a concern for many academic communities collateral or an enigma. Public higher education institutions are established in order to produce public services (education, research quality (which can be measured by various indicators. To achieve this, they use limited public financial resources, subject to strict rules, especially when it comes to the budget.

Influential Factors in Choosing Higher Education Institutions Among Students

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Zlata Kastelic

2017-05-01

Full Text Available Purpose and Originality:The purpose of this article is to determine which factors are influential for students inchoosinga specific higher education institution. Method:By analyzing available literature and existing surveys, we gained in-depthknowledgeof key theoretical conceptsof the researched problem. The latter represents the basis on which we have designed our own research algorithm and conducted a proper survey. The purpose of the research was to analyze, which factors affect the most individuals to enroll in aspecific higher education institution, and to what extent our findings coincide with other studies’ findings. Results:The results showed a significant degree of correlation between factors that motivate foreign students to enrol in a higher education institution. Society:By knowing which areinfluential factors for students’ enrollment in HEIs the latterwill be able to recognize and satisfy needs and desires of potential students and subsequently design attractive studying programmes and thus equip them with knowledge in order to become competent individuals to successfully compete on labour market. Limitations/Future Research: Generalisation of results was limited due to the small size of the sample, and since all respondents came from only one Slovenian region. But since this is the first such surveyit represents a complex and remarkable preliminary study that can be upgradedand generate important contribution in understanding the key factors, which stimultae students for enrollment in higher education institutions.

Educational Fever and South Korean Higher Education

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Jeong-Kyu Lee

2006-05-01

Full Text Available This paper examines the influence of educational fever on the development of the Republic of Korea education and economy in the context of the cultural history of this country. In order to examine this study, the author explains the concept of educational fever and discusses the relation between Confucianism and education zeal. Educational fever and human capitalization in South Korean higher education are analyzed from a comparative viewpoint. The study evaluates the effects and problems of education fever this country’s current higher education, and it concludes that Koreans’ educational fever has been a core factor by which to achieve the development of the national economy as well as the rapid expansion of higher education.

Global Connections to Global Partnerships: Navigating the Changing Landscape of Internationalism and Cross-Border Higher Education

Science.gov (United States)

Olcott, Don, Jr.

2009-01-01

The purpose of this article is to provide continuing higher education leaders with a comprehensive overview of the major considerations for doing business in the global market. Included is an analysis of the driving forces in global higher education and current trends in cross-border programs and a brief review of activities that may be part of a…

Dismantling the Curriculum in Higher Education

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Richard Hall

2016-04-01

Full Text Available The higher education curriculum in the global North is increasingly co-opted for the production of measurable outcomes, framed by determinist narratives of employability and enterprise. Such co-option is immanent to processes of financialisation and marketisation, which encourage the production of quantifiable curriculum activities and tradable academic services. Yet the university is also affected by global socio-economic and socio-environmental crises, which can be expressed as a function of a broader crisis of social reproduction or sociability. As the labour of academics and students is increasingly driven by a commodity-valuation rooted in the measurement of performance, the ability for academics and students to respond to crises from inside the university is constrained by the market. This article argues that in understanding the relationship between the university and society, and in responding to a crisis of sociability, revealing the bounded nature of the curriculum is central. One possible way to address this crisis is by re-imagining the university through the co-operative practices of groups like the Dismantling the Masters House community and the Social Science Centre. Such an exploration, rooted in the organising principles of the curriculum, asks educators to consider how their curriculum reproduces an on-going colonisation by Capital. It is argued that such work enables a re-imagination of higher education that is rooted in a co-operative curriculum, and which might enable activist-educators to build an engaged curriculum, through which students and academics no longer simply learn to internalise, monitor and manage their own alienation.

Quality of Higher Education

DEFF Research Database (Denmark)

Zou, Yihuan

is about constructing a more inclusive understanding of quality in higher education through combining the macro, meso and micro levels, i.e. from the perspectives of national policy, higher education institutions as organizations in society, individual teaching staff and students. It covers both......Quality in higher education was not invented in recent decades – universities have always possessed mechanisms for assuring the quality of their work. The rising concern over quality is closely related to the changes in higher education and its social context. Among others, the most conspicuous...... changes are the massive expansion, diversification and increased cost in higher education, and new mechanisms of accountability initiated by the state. With these changes the traditional internally enacted academic quality-keeping has been given an important external dimension – quality assurance, which...

The importance of marketing in nurse education.

Science.gov (United States)

Webster, R

There can be little doubt that changes in the National Health Service (NHS) heralded by the 1989 Government White Paper, Working for Patients, have significant implications for nurse education. Not least will be the need for Colleges and Schools of Nursing to present a high profile in terms of the services they offer. This paper explores the concept of marketing and its increasing importance to nurse education. It examines Giles' three propositions in relation to marketing, and suggests that these may be applied successfully to organisations providing a service, as well as those producing material goods. It looks at how and why marketing is necessary to nurse education, and suggests that marketing is an essential tool in assisting the School to achieve its objectives. Marketing strategies are discussed in detail, looking first at methods of research, then at the processes used to sell the courses being offered. These include the techniques of developing the offering, marketing the offering, facilitation, valuation and finally, promotional communication. The paper concludes by summarising the reasons why marketing techniques will be essential to the future success of nurse education, at a time when it is so vital to ensure that a well qualified nursing workforce is prepared to meet the challenges of the future.

Revitalizing Higher Education. Issues in Higher Education, Volume 3. First Edition.

Science.gov (United States)

Salmi, Jamil, Ed.; Verspoor, Adriaan M., Ed.

This volume contains 13 papers on experiences with reform and innovation in higher education and their implications for developing countries. Four themes are highlighted: higher education and development, performance assessment, sustainable financing, and effectiveness in governance and management. The papers include: "Introduction:…

Competing in the Global Higher Education Marketplace: Outsourcing, Twinning, and Franchising

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Armstrong, Lloyd

2007-01-01

Globalization has had an enormous impact over the past few decades on most major components of the world economy. New markets have been opened, ownership of domestic corporations has been dispersed globally, and how most businesses are structured has changed radically. Higher education, however, has thus far remained comparatively untouched by the…

Changes in Thought on Higher Education for the Twenty-First Century

Science.gov (United States)

Maoyuan, Pan

2007-01-01

The reforms and developments of China's higher education at a time when it faces two great challenges--the world's science/technology revolution and China's social market economy--are, on the whole, replete with achievements and fraught with difficulties and show great changes, but they are unbalanced. Everyone feels that these reforms and…

The Effect of Market-Oriented Subcultures on Post-Merger Higher Education Institutions

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Heidrich, Balazs; Chandler, Nick

2011-01-01

Over the last decade, HEIs (higher education institutions) around the world have undergone transformation for a number of reasons, including mergers and acquisitions. The reasons for this vary from remaining competitive in an ever-increasingly competitive academic environment to being forced to do so. With deeply ingrained traditions, long tenures…

Key processes shaping the current role and operation of higher education institutions in society

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Piróg Danuta

2016-03-01

Full Text Available The concurrent processes of globalisation, computerisation, and integration shape and constantly modify developmental factors and generate multidirectional social changes. Among social life fields, one of them has been particularly sensitive to the impact of those processes and has remained in clear feedback relationship with them is education, including university-level education. This article aims to present some reflections on the key processes which influence the environment of higher education institutions’ activity and on what their impact specifically is. The factors taken into account include: the transformation of the political and economic system, integration with the European higher education area, the market shift of education, evolving social demands towards higher education institutions and society’s attitude towards work. As knowledge has become an asset largely affecting the quality of life of people and society, universities have changed their focus from searching for and exploring truth, good and beauty in the world towards becoming innovation centres, transferring knowledge as offering their educational services. In this article, those trends have been exemplified in relation to geography degree programmes, and shown through an evolution of the model of the university. Based on a review of the literature, it seems that the processes discussed also concern geography degree programmes, and the future operation of these programmes closely depends on whether they can maintain their care for high quality education coupled with genuine efforts to ensure the smooth transition of graduates into the labour market.

Competitiveness - higher education

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Labas Istvan

2016-03-01

Full Text Available Involvement of European Union plays an important role in the areas of education and training equally. The member states are responsible for organizing and operating their education and training systems themselves. And, EU policy is aimed at supporting the efforts of member states and trying to find solutions for the common challenges which appear. In order to make our future sustainable maximally; the key to it lies in education. The highly qualified workforce is the key to development, advancement and innovation of the world. Nowadays, the competitiveness of higher education institutions has become more and more appreciated in the national economy. In recent years, the frameworks of operation of higher education systems have gone through a total transformation. The number of applying students is continuously decreasing in some European countries therefore only those institutions can “survive” this shortfall, which are able to minimize the loss of the number of students. In this process, the factors forming the competitiveness of these budgetary institutions play an important role from the point of view of survival. The more competitive a higher education institution is, the greater the chance is that the students would like to continue their studies there and thus this institution will have a greater chance for the survival in the future, compared to ones lagging behind in the competition. Aim of our treatise prepared is to present the current situation and main data of the EU higher education and we examine the performance of higher education: to what extent it fulfils the strategy for smart, sustainable and inclusive growth which is worded in the framework of Europe 2020 programme. The treatise is based on analysis of statistical data.

Motivating Albanian women seeking higher education

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Adriana Qafa

2017-07-01

Full Text Available Education is recognized by UNESCO (2012 as “a fundamental human right, one that all individuals are entitled to enjoy whatever the circumstances in which they live, that also brings important benefits to human society as a whole (p.8. In order to achieve faster these benefit, it is necessary the participation of men and women on an equal basis. In that sense, keeping women away in all aspects of the development process only by reason of gender is a waste of valuable resources, even more when they constitute half of the population. However, the importance of women’s participation in education is critical. According to Dundar and Haworth (1993, education of women is important not only from the angle of equal education opportunity between the sexes, but also for the substantial social and economic returns to female education that can be achieved by raising women’s productivity and income level, producing bett er educate and healthier children, and reducing fertility rates (p.1. Vanderslice and Litsch (1998 in turn, expressed that woman who have increased education are more aware about opportunities for themselves. They are more self-confident, open minded, and more competitive. While Kelly and Slaughther (1991 argued that through qualifications and credentials secured through the higher learning, women would equip themselves for all manners of professional positions, entering the market place and political arena with the same advantages as men.

Is a Posthumanist "Bildung" Possible? Reclaiming the Promise of "Bildung" for Contemporary Higher Education

Science.gov (United States)

Taylor, Carol A.

2017-01-01

My central argument in this article is that the notion of "Bildung" may offer conceptual sustenance to those who wish to develop educative practices to supplement or contest the prevalence and privileging of market and economic imperatives in higher education, which configure teaching and learning as an object available to measurement. I…

The Rewards of Human Capital Competences for Young European Higher Education Graduates

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Garcia-Aracil, Adela; Mora, Jose-Gines; Vila, Luis E.

2004-01-01

The labour market rewards for a number of required human capital competences are analysed using a sample of young European higher education graduates. Factor analysis is applied to classify competences by jobs into eight orthogonal groups, namely participative, methodological, specialised, organisational, applying rules, physical, generic and…

Combining Market and Bureaucratic Control in Education: An Answer to Market and Bureaucratic Failure?

Science.gov (United States)

Vandenberghe, Vincent

1999-01-01

Examines market and bureaucratic control of education in terms of "institutions" typically analyzed by economists. Focuses on hybrid educational institutions combining bureaucratic and market control (called "quasi-markets") in Belgium, the Netherlands, Great Britain, and New Zealand. Finds little evidence of improved efficiency of quasi-markets…

Popularization of science as a marketing tool exemplified by “Paths of Copernicus” – a programme funded by the Ministry of Science and Higher Education

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Adam Piasecki

2014-12-01

Full Text Available This article concerns the project Mine Surfers (2013-2014 carried out by the EMAG Institute of Innovative Technologies within a programme funded by the Ministry of Science and Higher Education. The authors present the positive marketing effects resulting from the project. In the case study, they describe the project against the backdrop of activities undertaken by other project teams. As well as the issues related to the execution of the project as such, focus was also placed on operations aiming for project promotion as well as popularising research and educational activities. Finally, the results of media monitoring with respect to the project are discussed.

Supply and Demand in the Higher Education Market: College Enrollment. Research Brief

Science.gov (United States)

Kumar, Amal; Hurwitz, Michael

2015-01-01

Higher education in the United States is a complex and multilayered system where open-access community colleges coexist with highly selective, 4-year institutions to which only a handful of students each year gain access. Each institution plays a unique role in this marketplace, and students across the spectrum engage with the system at…

Higher Education and Equality of Opportunitly:A Survey of Recent Cross-National Research

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Fred A.Lazin

2012-01-01

Full Text Available Rising costs of education at the start of the 21st century seem to indicate a stark shift in education policies, which raises several important questions. The author shows that from the United States to East Asia and Australia – seemingly everywhere – higher education policy is headed in the same direction. The movement to broaden access to public universities, the dominant strategy during the 1970s and 1980s, has largely shifted to enable the marketplace, rather than the government, to shape the contours of higher education. Government funding is being reduced, affirmative action and other programs designed to insure broader access are in decline, and personal fulfilment is replacing a public good designed to insure greater equality of opportunity. The author describes how this sea of change in higher education has played out in economically developed and developing countries. In trying to provide the answer to the above-mentioned development, the author raises the question related to the consequences of a market-driven higher education for student access, teaching and scholarship.

Vocational Education and the Binary Higher Education System in the Netherlands: Higher Education Symbiosis or Vocational Education Dichotomy?

Science.gov (United States)

van Houten, Maarten Matheus

2018-01-01

The Netherlands has a binary higher education system in which academic education and higher professional education at EQF levels 5-8 co-exist. There is also secondary vocational education at EQF levels 1 up to 4. In this paper, I analyse policy documents resulting from the Bologna Process and argue that under neo-liberal conditions, higher…

Strategies for academic leadership towards increasing productivity in higher education institutions; business education case

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Iordache-Platis Magdalena

2017-07-01

Full Text Available Higher education institutions face a lot of challenges in the contemporary context. Labour market is s strict evaluator of the graduates’ competences and skills and thus, of the study programmes. An attractive university is a university with a large demand for studies, with many partners and projects, with a high visibility at national and international level, with a considerable research production. At present, the lack of resources characterizes the difficult situation for decision making process which is a real challenge for the academic leadership. On one hand, the competiton requires the need of continuous development and of differentiation strategy while on the other hand, insufficient financial, human, material, informational resources, including time as a specific restriction generate huge opportunities and threats for institutions. Possibilities of being efficient are to be explored. The aim of this paper is to explore possible strategies to increase productivity in higher education institutions. Main objectives of the study are the following: a. to define productivity in higher education institutions, on the basis of the academics’ perceptions, as well as of students’ perceptions; b. to provide a diagnosis of the current state of the prductivity in higher education institutions; c. to contribute to new clarifications on leadership strategies for increasing productivity in higher education institutions. Based on the literature review, the paper reveal proper answers to questions, such as: what is productivity, how is it measured, what is its impact, which are the increasing possibilities in business context. The study methodology is also based on a questionnaire dedicated to the two groups of respondents – academics and students. Their perceptions are then compared in order to reveal the common view. Main output of the research include: a. A new conceptual clarification for the productivity in higher education institutions; b. A

Quality of higher education: organisational or educational?

DEFF Research Database (Denmark)

Zou, Yihuan; Du, Xiangyun; Rasmussen, Palle

2012-01-01

Based on a study of Chinese university self-evaluation reports, this paper argues that higher education institutions are trying to manage the tensions between educational and organisational quality and the increasing and worldwide concerns about quality assurance. After 30 years of dramatic...... remain an important basis for external review. In an attempt to examine the institutional understanding of quality in higher education, the authors conducted a content analysis study of 53 self-evaluation reports written by a wide range of higher education institutions in China. This study concludes...... educational reform, China has established a nationwide evaluation system for assessing its higher education institutions. This comprehensive system includes a series of procedures for both internal self-evaluation and external peer reviewing, among which self-evaluation reports prepared by each institution...

Women and Higher Education in Iran: What Are the Implications for Employment and the "Marriage Market"?

Science.gov (United States)

Rezai-Rashti, Goli M.; Moghadam, Valentine M.

2011-01-01

In contemporary Iran, women with higher education face both gender discrimination and an unfavourable economic system, one that is not conducive to employment-generation for women. This paper provides an analysis of women's access to higher education in Iran, which has varied over the last 30 years, and their continuously limited participation in…

The Public Good, the Market, and Academic Capitalism: U.S. Cross-Border Higher Education in Panama

Science.gov (United States)

Montoto, Lisette

2013-01-01

In recent years, U.S. colleges and universities have begun to extend their international presence through different models of cross-border higher education. This research explores three models of U.S. higher education in Panama City, Panama: a branch campus, a franchise model and merger/acquisition models. Using a qualitative approach, this study…

Marketing in Adult Education. A Critical Review of Literature.

Science.gov (United States)

Wells, Rita L.

In the literature on marketing in adult education there is much debate on the ethics of marketing educational programs; although many individuals have written about the potential negative impacts of big business and high-pressure advertising in education, others have viewed marketing as an acceptable process that attempts to establish mutually…

Marketing: Exploring Applications for Educational Dissemination. Literature Synthesis.

Science.gov (United States)

Reed, Linda

This synthesis of information about marketing and information dissemination of education-related products is divided into three parts: an overview of major writings, specific marketing strategies, and resources for further study. The first part opens with a definition of marketing as it relates to education. A review of the literature provides…

Aligning Higher Education to Workforce Needs in Liberia: A Tracer Study of University Graduates in Liberia

Science.gov (United States)

Flomo, John S., Jr.

2013-01-01

This study investigated the congruence between higher education and the labor market from the perspectives of college graduates in Liberia. It specifically examined the alignment of the skills college students acquire in college to Liberia's labor market. The study employed a Tracer Study quantitative research methodology. Tracer study as a…

The Growth of Higher Educators for Social Justice: Collaborative Professional Development in Higher Education

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Molly K. Ness, PhD

2010-08-01

Full Text Available In this article, we investigate what happened when, contrary to the typical isolation of faculty in higher education, a group of higher educators from various disciplines in a graduate school of education met regularly to discuss issues related to our teaching and social justice. More specifically, we explored the following research question: How does collaboration among higher educators from various disciplines shape their beliefs and practices of teaching for social justice? Over three years of collaboration and conversation, not only did we expand our own knowledge and understandings of notions of social justice, but we began to take important steps towards increasing our social justice actions in our teaching. This article explores our efforts to create a self-directed professional development group of higher educators and provides suggestions for similarly interested higher educators.

ANALYSIS OF MARKETING TOOLS AND ACTIVITIES WITHIN EDUCATIONAL SERVICES ORGANIZATIONS, IN ORDER TO INCREASE THEIR EFFICIENCY

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Barbu Andreea Mihaela

2012-07-01

Full Text Available Romanian education, which is an important pillar for human resource forming process and the basis for economic development, suffered a lot of changes in the last decades. The main factors that have influenced the undergraduate and university training programs are the political and social-cultural ones. Educational services organizations are facing various challenges as: creating and maintaining a good institutional image, managing all types of resources efficiently, motivating the academic personnel, satisfying the community needs and supporting the public policy. The marketing tools and activities help these entities to improve the educational programs and adapt them to the individual needs of the clients, to keep under control the production costs, which are limited by the small public budget and to perform and promote these services efficiently, leading to an increased organizational performance. The paper begins by presenting the current situation of higher education in Romania, underlining the fierce competition among the universities, the increased market potential and the financing sources. It continues by mentioning the advantages of strategic marketing planning for universities, as superior results and effectiveness, improved decision making and multiple benefits for the people involved. The paper reveals also the characteristics of segmenting and positioning on higher education market and the specific of marketing mix. Thereby, educational product is more easily adapted to customer needs when it is designed in collaboration with existing and future students, their parents, with other universities in the field or even with graduates. Students themselves can contribute to the increase the quality of their education. Price may be a factor of choice when future student chooses to pursue a university course, especially in those situations where the price does not include only the payment of annual fees for education. Distribution takes into

Packaging and Unpackaging Knowledge in Mass Higher Education--A Knowledge Management Perspective

Science.gov (United States)

Guzman, Gustavo; Trivelato, Luiz F.

2011-01-01

The progressive deployment of market-oriented regulatory frameworks in mass Higher Education Institutions (MHEI hereafter) triggered, in a wide variety of forms and degrees, the application of Knowledge Management principles in MHEI. This means the application of the knowledge "codification strategy", where the focus is on the economies of the…

Misalignment between Post-Secondary Education Demand and Labour Market Supply: Preliminary Insight from Young Adults on the Evolving School to Work Transition

Science.gov (United States)

Graham, John R.; Shier, Micheal L.; Eisenstat, Marilyn

2014-01-01

Most research on labour market outcomes and higher education finds a positive relationship. This qualitative research sought to better understand how higher educational attainment contributes to employment outcomes from a subsample (n = 15) of a larger study (N = 36) on youth labour market attachment among minority, low socioeconomic status young…

An Analysis of the Mechanisms of the Social Control of Corruption in the Higher Education System

Science.gov (United States)

Borisova, E. A.

2014-01-01

Corruption in the system of higher education in Russia is a barrier to fair access to the labor market for educated specialists, and a survey of programs to combat this type of corruption shows that it needs to be taken more seriously as a problem.

Higher Education in California

Science.gov (United States)

Public Policy Institute of California, 2016

2016-01-01

Higher education enhances Californians' lives and contributes to the state's economic growth. But population and education trends suggest that California is facing a large shortfall of college graduates. Addressing this short­fall will require strong gains for groups that have been historically under­represented in higher education. Substantial…

Neoliberal Policy in the Higher Education Sector in Bangladesh: Autonomy of Public Universities and the Role of the State

Science.gov (United States)

Kabir, Ariful Haq

2010-01-01

Since the 1990s, enormous changes have been made in the higher education sector in Bangladesh. The government promulgated the Private University Act in 1992, and formulated a 20-year Strategic Plan for Higher Education: 2006-2026 (SPHE). A critical review shows that the objective of the plan is to connect education with market-driven economic…

Theoretical and methodological grounds of formation of the efficient system of higher education

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Raevneva Elena V.

2013-03-01

Full Text Available The goal of the article lies in generalisation of the modern theoretical and methodological, methodical and instrumentation provision of building of efficient system of higher education. Analysis of literature on the problems of building educational systems shows that there is a theoretical and methodological and instrumentation level of study of this issue. The article considers a theoretical and methodological level of the study and specifies theories and philosophic schools, concepts, educational paradigms and scientific approaches used during formation of the educational paradigm. The article considers models of education and models and technologies of learning as instrumental provision. In the result of the analysis the article makes a conclusion that the humanistic paradigm, which is based on the competency building approach and which assumes the use of modern (innovation technologies of learning, should be in the foundation of reformation of the system of higher education. The prospect of further studies in this directions is formation of competences of potential specialists (graduates of higher educational establishments with consideration of requirements of employers and market in general.

Open Educational Resources as a Tool to Improve Language Education Effectiveness in the Russian Higher Institutions

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Tatiana Sidorenko

2014-09-01

Full Text Available An attempt of Russian universities to move forward to the leading positions in the world rankings has resulted in some initiatives to enhance their activities on the market of education services. Under these conditions, foreign language proficiency is no longer a luxury and it is becoming an important tool to implement goals of university development. In this regard, new methods and techniques of foreign language teaching are highly demanded, which would significantly improve the language competency of both students and faculty members. A search for effective methods to enhance foreign language teaching makes analyze Massive Open Online Courses (MOOCs open educational platforms and consider an opportunity for these platforms to be integrated into the existing system of foreign language teaching in Russian higher education institutions. Based on the research findings, the author concludes that it is irrational to use the resources as embedded components without significant adjustment to the conditions existing in the current higher education system.

The Role of Trust in Creating Value and Student Loyalty in Relational Exchanges between Higher Education Institutions and Their Students

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Carvalho, Sergio W.; de Oliveira Mota, Marcio

2010-01-01

The globalization of educational services and the increasing competition coming from the private sector have forced higher education institutions to market their programs more aggressively and to look at student loyalty as the key for future success. Student loyalty to higher education institutions represents not only a more stable financial basis…

Higher Education Systems 3.0: Harnessing Systemness, Delivering Performance. Critical Issues in Higher Education

Science.gov (United States)

Lane, Jason E., Ed.; Johnstone, D. Bruce, Ed.

2013-01-01

This thought-provoking volume brings together scholars and system leaders to analyze some of the most pressing and complex issues now facing higher education systems and society. Higher Education Systems 3.0 focuses on the remaking of higher education coordination in an era of increased accountability, greater calls for productivity, and…

"Hottest Brand, Coolest Pedagogy": Approaches to Corporate Branding in Singapore's Higher Education Sector

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Ng, Carl Jon Way

2016-01-01

This article examines the corporate branding efforts of Singapore's publicly funded higher education institutions within a context of neoliberal marketization. Adopting a discourse-analytic perspective, it examines the kind of branding approaches employed by Singapore's universities and polytechnics, and how these approaches are realized…

Higher Education

African Journals Online (AJOL)

Kunle Amuwo: Higher Education Transformation: A Paradigm Shilt in South Africa? ... ty of such skills, especially at the middle management levels within the higher ... istics and virtues of differentiation and diversity. .... may be forced to close shop for lack of capacity to attract ..... necessarily lead to racial and gender equity,.

Further Education of Higher Education Graduates--The More, the Better?

Science.gov (United States)

Strauss, Susanne; Leuze, Kathrin

2013-01-01

In times of rapid technological and organisational change, it is argued that lifelong further education becomes more and more important for labour market success. Especially in labour market segments for the highly qualified, it is essential to constantly update one's qualifications. This is reflected in the finding that graduates with tertiary…

Internationalization of Chinese Higher Education

Science.gov (United States)

Chen, Linhan; Huang, Danyan

2013-01-01

This paper probes into the development of internationalization of higher education in China from ancient times to modern times, including the emergence of international connections in Chinese higher education and the subsequent development of such connections, the further development of internationalization of Chinese higher education, and the…

Higher education and the labour market : international policy frameworks for regulating graduate employability

NARCIS (Netherlands)

Kottmann, Andrea; de Weert, Egbert

2013-01-01

This report “Higher Education and the Labour Market” builds upon the previous report and aims to digging a bit deeper into some themes in the countries Belgium, Denmark, England, Finland, Germany, Sweden and the United States, and update developments since the first review in 2011. The following

HigherEd 2.0: Using social media in engineering education

OpenAIRE

Berger, Edward

2014-01-01

Social media (blogs, wikis, video, and a digital authoring culture) has emerged in the last decade as a dominant feature of the technology landscape, especially for our current generation of digital-native students. Leveraging these tools for higher education in general, and engineering education in particular, should be of immediate and pressing concern for engineering educators. This discussion summarizes the HigherEd 2.0 project, the creative convergence of higher education and “web 2.0” t...

Marketing Realities in Continuing Professional Education.

Science.gov (United States)

Craven, Ruth F.; DuHamel, Martha B.

2000-01-01

Describes tenets of continuing professional education marketing: identify target audience, define mission, assess community needs, identify competition, establish credibility, develop marketing plans, provide options, evaluate, and develop high-quality programs. Offers advice for pricing, cancellations, new courses, promotion expenses, direct…

Social Media and Higher Education – An International Perspective

Directory of Open Access Journals (Sweden)

Małgorzata Bartosik-Purgat

2017-06-01

Full Text Available This study explores the use of social media in higher education with a particular focus on the role of cultural and socioeconomic differences. The dataset, built on surveyed respondents from China, Poland, Spain, Turkey and United States, was analysed using quantitative techniques that allowed us to test various hypotheses. Findings show that the use of social media for educational purposes is determined by socio-demographic variables (gender, age, education level that returned different social media users’ profiles across countries. Overall, the results indicate that social media is a useful tool of communication between teachers and students but that national cultural differences must be taken into account in the design of subjects and teaching materials used by teachers in the digital environment. From another point of view, the results related with the cultural differences and the socio-economic determinants may give insight to the marketers in the promotion of education related products such as books, language schools, degree and certificate programs in social media.

Globalisation and the internationalisation of higher education in sub-Saharan Africa

Directory of Open Access Journals (Sweden)

Kuzvinetsa Peter Dzvimbo

2013-01-01

education, in particular teacher education. Drawing on relevant literature and our own experience, reflexively, we argue that the tendency, towards free market regulation ideologies, privileges neo-liberal global knowledge discourses, such that they impose on higher education a need to respond across a range of fields.

The Didactics of Higher Education Didactics

DEFF Research Database (Denmark)

Keiding, Tina Bering; Qvortrup, Ane

Based on a systematic categorization and analysis of a total of 393 contributions in three journals for research and development in higher education, the paper shows how the scholarship of teaching and learning in higher education (SoTL) over time have produced a didactic pattern. We designate th...... for general didactics and education research. Especially, how the scholarship of teaching and learning in higher education puts itself at the disposal of the on-going didactical professionalization of teachers in higher education.......Based on a systematic categorization and analysis of a total of 393 contributions in three journals for research and development in higher education, the paper shows how the scholarship of teaching and learning in higher education (SoTL) over time have produced a didactic pattern. We designate...... this pattern “The didactics of higher education didactics”. The analytical framework is found in the didactics of Paul Heimann (Die Lehrteoretische Didaktik) and the empirical basis in the abstracts in Higher Education Research & Development, Uniped and Danish Journal for Teaching and Learning in Higher...

Issues in Moroccan Higher Education

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Mohammed Lazrak

2017-06-01

Full Text Available Historically, education has always been the springboard for socio-economic development of nations. Undoubtedly, education proved to be the catalyst of change and the front wagon that drives with it all the other wagons pertaining to other dynamic sectors. In effect, the role of education can be seen to provide pupils with the curriculum and hidden curriculum skills alike; teaching skills that will prepare them physically, mentally and socially for the world of work in later life. In Morocco, the country spends over 26% of its Gross Domestic Product (GDP on education. Unfortunately, though this number is important, Moroccan education (primary, secondary and higher education alike still suffers from the mismatch between the state expenditures on education and the general product in reality. In this article, an attempt is made to touch on some relevant issues pertaining to higher education with special reference to Morocco. First, it provides some tentative definitions, mission and functions of university and higher education. Second, it gives a historical sketch of the major reforms that took place in Morocco as well as the major changes pertaining to these reforms respectively. Third, it provides a general overview of the history of higher education in Morocco, it also tackles an issue related to governance in higher education which is cost sharing. Fourth, it delves into the history of English Language Teaching (ELT, lists some characteristics of the English Departments in Morocco. Fifth, it discusses the issue of private vs. public higher education. Last, but not least, it tackles the issue of Brain Drain.

Makerere Journal of Higher Education

African Journals Online (AJOL)

Makerere Journal of Higher Education (MAJOHE) is the official publication of ... management and improvement of higher education from an international viewpoint. ... Historical Development of Science and Technology Education in Nigeria: ...

Does Greater Accessibility to Higher Education Reduce Wage Inequality? The Case of the Arab Minority in Israel

Science.gov (United States)

Yirmiyahu, Albert; Rubin, Ofir D.; Malul, Miki

2017-01-01

Many studies assessing national policy reforms in education focus on the likelihood of acquiring an advanced education and the associated returns in the labor market. In this paper, the authors investigate the impact of the Israeli Academic Colleges Law that was designed to promote the acquisition of higher education among all segments of the…

The Supply of Part-Time Higher Education in the UK. Research Report

Science.gov (United States)

Callender, Claire; Birkbeck, Anne Jamieson; Mason, Geoff

2010-01-01

This report explores the supply of part-time higher education in the UK, with particular consideration to the study of part-time undergraduate provision in England. It is the final publication in the series of reports on individual student markets that were commissioned by Universities UK following the publication of the reports on the Future size…

Inclusive Education in Higher Education: Challenges and Opportunities

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Moriña, Anabel

2017-01-01

Implementing the principles of inclusive education within higher education can be challenging. Inclusive education was originally developed for younger students, prior to its application within higher education. However, as more students with disabilities successfully complete their early schooling, the need to move towards inclusive practices…

The International Higher Education Market: Mexico's Case

Science.gov (United States)

Andere, Eduardo

2004-01-01

For years student scholarship programs to promote knowledge or international cooperation have functioned without question in Mexico. Economics of education literature has questioned the validity of similar programs, and the paradigm is shifting from scholarship support to loan schemes and from merit- to need-based grants. This article, based on…

Education Pays, 2010: The Benefits of Higher Education for Individuals and Society. Trends in Higher Education Series

Science.gov (United States)

Baum, Sandy; Ma, Jennifer; Payea, Kathleen

2010-01-01

Students who attend institutions of higher education obtain a wide range of personal, financial, and other lifelong benefits; likewise, taxpayers and society as a whole derive a multitude of direct and indirect benefits when citizens have access to postsecondary education. Accordingly, uneven rates of participation in higher education across…

An Overview of Research on Marketing Ethics Education

Directory of Open Access Journals (Sweden)

Daniela Hrehová

2016-12-01

Full Text Available Purpose – Last two decades have seen a marked increase in the interest given to the field of business ethics, particularly, marketing ethics. Marketing ethics provides an innumerable amount of materials and topics for open discussion, as well as for application in practice. Our intention is to open up a space within which to promote timely debate on contemporary marketing education. Design/Methodology/Approach – Monitoring of academic journals in the area of marketing ethics tuition accessible in electronic databases (EBSCO, ProQuest, Web of Science, Google Scholar by means of the Centre for scientific-technical information SR portal. The work is based on the analysis of thematic categories, and the number of publications and citations. Results are presented in a comprehensive and illustrative manner. Findings and implications – Discussions about marketing ethics and ethical issues are useful. Students need preparation, mentoring and counselling while solving ethical problems, which occur during marketing ethics tuition in the academic field, but also in practice. Academic and scientific sources in the area of marketing ethics education are an excellent “instruction”. Limitations – The limitation of this research can be seen in the fact that we focused especially on the marketing aspect of the ethics education. In further research, other fields of interest should be addressed, for example management or practices in commerce, etc. Originality – The aim of the article is to map current trends in research in the field of marketing ethics education, as presented in scientific journals.

THE MULTILEVEL EDUCATIONAL COMPLEX AS A FACTOR IN THE STABILIZATION OF THE LABOR MARKET AND STRUCTURAL BALANCE

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Aleksandr S. Senin

2016-01-01

Full Text Available This article describes one of the problems of the national economic complex – the problem of the labor market in Russia competent experts. The article provides statistical data describing the level of wages in the sphere of education and medicine. The problems of the labor market and educational complex, recommendations to change the situation in these areas. The presented article shows that the development of the national innovation system in the framework of sustainable development requires consistent evolutionary change of priorities in the areas of research, development, testing and implementation of all types of innovation, including in the development of the educational sector. The purpose of work is to analyze the interaction of the paradoxes of the educational sector and the labor market, the study of occurrence in this connection of new scientifi c problems, considering the prevailing laws and assessing their impact on the current state of the labor market. Methodology. Such analysis techniques were used to complete this article as legal, comparative, Economics and Statistics. Conclusions / relevance. The practical signifi cance of this work lies in the fact that in the article the necessity of adapting education to the needs of modern society. This process causes the search for science-based assessments of the quality of higher education and oversee its development processes. The most important condition for improving the quality of higher education are systematic monitoring and analysis of objective data about the quality of training and preparedness of students.

What makes lecturers in higher education use emerging technologies in their teaching?

Directory of Open Access Journals (Sweden)

Judy Backhouse

2013-09-01

Full Text Available What makes lecturers in higher education use emerging technologies in their teaching? From the literature we know that lecturers make use of teaching and learning technologies in response to top-down initiatives, and that some also initiate bottom-up experiments with their own teaching practice, driven by both pragmatic and pedagogical concerns. This study is particularly interested in what motivates lecturers to try emerging technologies – those teaching and learning technologies that are new, or are used in new ways, or in new contexts to change teaching practices. This paper analyses the responses of university lecturers in South Africa, who use emerging technologies in their teaching, to a national survey which asked what motivates their practice. The rationales that lecturers use to explain their practices include a mix of pedagogic concerns, pragmatism and external imperatives. These rationales speak to common higher education discourses: effective learning, the welfare of students, and oversight and control; efficiency in the face of the conditions of higher education; as well as the external “imperatives” of the knowledge economy and labour market. Alongside these a discourse of empowerment emerged, including resourcefulness in under-resourced contexts, and creative individual responses to higher education challenges. Such discourses seem to imply that lecturers who engage with emerging technologies are asserting themselves creatively and claiming a more positive positioning in the challenging landscape of modern higher education.

Markets in Education: An Analytical Review of Empirical Research on Market Mechanisms in Education. OECD Education Working Papers, No. 52

Science.gov (United States)

Waslander, Sietske; Pater, Cissy; van der Weide, Maartje

2010-01-01

In the last three decennia, many governments have introduced market mechanisms in education. They have done so by enhancing parental choice and encouraging school competition, through policies like abolishing catchment areas, creating voucher programmes and setting up charter schools. These market mechanisms have given rise to fierce debates in…

Between Competition Imperative and Europeanisation: The Case of Higher Education Reform in Poland

Science.gov (United States)

Dakowska, Dorota

2015-01-01

While the Europeanisation of Higher Education (HE) systems has triggered much debate, the relationship between European factors and domestic economic processes, has been less thoroughly analysed. This article analyses HE reforms in the light of two parallel processes, which have shaped this sector: the introduction of market mechanisms and a…

Developing a Typology of Mobile Apps in Higher Education: A National Case-Study

Science.gov (United States)

Pechenkina, Ekaterina

2017-01-01

Mobile applications (apps) are used in higher education (HE) in a variety of ways, including as learning tools, study organisers, for marketing, and recruitment of new students. Purposed with easing student transition into university life, organiser apps have a capacity to assist students with various aspects of university experience, freeing up…

A Tax for Higher Education