Understanding Social Media Logic

Directory of Open Access Journals (Sweden)

José van Dijck

2013-08-01

Full Text Available Over the past decade, social media platforms have penetrated deeply into the mech­anics of everyday life, affecting people's informal interactions, as well as institutional structures and professional routines. Far from being neutral platforms for everyone, social media have changed the conditions and rules of social interaction. In this article, we examine the intricate dynamic between social media platforms, mass media, users, and social institutions by calling attention to social media logic—the norms, strategies, mechanisms, and economies—underpin­ning its dynamics. This logic will be considered in light of what has been identified as mass me­dia logic, which has helped spread the media's powerful discourse outside its institutional boundaries. Theorizing social media logic, we identify four grounding principles—programmabil­ity, popularity, connectivity, and datafication—and argue that these principles become increas­ingly entangled with mass media logic. The logic of social media, rooted in these grounding principles and strategies, is gradually invading all areas of public life. Besides print news and broadcasting, it also affects law and order, social activism, politics, and so forth. Therefore, its sustaining logic and widespread dissemination deserve to be scrutinized in detail in order to better understand its impact in various domains. Concentrating on the tactics and strategies at work in social media logic, we reassess the constellation of power relationships in which social practices unfold, raising questions such as: How does social media logic modify or enhance ex­isting mass media logic? And how is this new media logic exported beyond the boundaries of (social or mass media proper? The underlying principles, tactics, and strategies may be relat­ively simple to identify, but it is much harder to map the complex connections between plat­forms that distribute this logic: users that employ them, technologies that

Social media influencer marketing

OpenAIRE

Isosuo, Heli

2016-01-01

The marketing field is changing simultaneously with the digital world. Social media is getting more and more important to marketers, and there is a need to stand out in the social media noise. Social media influencer marketing could be a good alternative to other types of marketing. A need from the consignor and the interest of the author were the motivations for conducting the study. Sääskilahti Consulting has a social media influencer network Somevaikuttajat, which is offering social media ...

Social Media Analyses for Social Measurement

Science.gov (United States)

Schober, Michael F.; Pasek, Josh; Guggenheim, Lauren; Lampe, Cliff; Conrad, Frederick G.

2016-01-01

Demonstrations that analyses of social media content can align with measurement from sample surveys have raised the question of whether survey research can be supplemented or even replaced with less costly and burdensome data mining of already-existing or “found” social media content. But just how trustworthy such measurement can be—say, to replace official statistics—is unknown. Survey researchers and data scientists approach key questions from starting assumptions and analytic traditions that differ on, for example, the need for representative samples drawn from frames that fully cover the population. New conversations between these scholarly communities are needed to understand the potential points of alignment and non-alignment. Across these approaches, there are major differences in (a) how participants (survey respondents and social media posters) understand the activity they are engaged in; (b) the nature of the data produced by survey responses and social media posts, and the inferences that are legitimate given the data; and (c) practical and ethical considerations surrounding the use of the data. Estimates are likely to align to differing degrees depending on the research topic and the populations under consideration, the particular features of the surveys and social media sites involved, and the analytic techniques for extracting opinions and experiences from social media. Traditional population coverage may not be required for social media content to effectively predict social phenomena to the extent that social media content distills or summarizes broader conversations that are also measured by surveys. PMID:27257310

Social Media Analyses for Social Measurement.

Science.gov (United States)

Schober, Michael F; Pasek, Josh; Guggenheim, Lauren; Lampe, Cliff; Conrad, Frederick G

2016-01-01

Demonstrations that analyses of social media content can align with measurement from sample surveys have raised the question of whether survey research can be supplemented or even replaced with less costly and burdensome data mining of already-existing or "found" social media content. But just how trustworthy such measurement can be-say, to replace official statistics-is unknown. Survey researchers and data scientists approach key questions from starting assumptions and analytic traditions that differ on, for example, the need for representative samples drawn from frames that fully cover the population. New conversations between these scholarly communities are needed to understand the potential points of alignment and non-alignment. Across these approaches, there are major differences in (a) how participants (survey respondents and social media posters) understand the activity they are engaged in; (b) the nature of the data produced by survey responses and social media posts, and the inferences that are legitimate given the data; and (c) practical and ethical considerations surrounding the use of the data. Estimates are likely to align to differing degrees depending on the research topic and the populations under consideration, the particular features of the surveys and social media sites involved, and the analytic techniques for extracting opinions and experiences from social media. Traditional population coverage may not be required for social media content to effectively predict social phenomena to the extent that social media content distills or summarizes broader conversations that are also measured by surveys.

Social Media Policies

DEFF Research Database (Denmark)

Stohl, Cynthia; Etter, Michael; Banghart, Scott

2017-01-01

of these trends is examined through a content analysis of 112 publicly available social media policies from the largest corporations in the world. The extent to which social media policies facilitate and/or constrain the communicative sensibilities and values associated with contemporary notions of CSR...... negotiation and participation in the social responsibilities of corporations. Moreover, policies generally enact organizational communication practices that are contrary to international CSR guidelines (e.g., the UN Global Compact and other international agreements). Findings suggest that social media...... policies represent a relatively unrecognized development in the institutionalization of CSR communicative norms and practices that call into question the promising affordances of social media for the inclusion of various voices in the public negotiation of what constitutes corporate social responsibility....

Social Media Marketing in Russia

OpenAIRE

Olgskaya, Kristina

2017-01-01

Social media marketing involves the use of social media for connecting with prospective consumers. The study focuses on explaining such notions like social media marketing (SMM), types of SMM, differences between social media and traditional marketing, social media marketing plan, development ways of strategic social media marketing plan and why strategy may fail. This thesis also presents research in Russian social network – Vkontakte, where promotion of Mechanical Engineering programme ...

Social Media Reputation

DEFF Research Database (Denmark)

Etter, Michael; Colleoni, Elanor; Ravasi, Davide

directly to corporate performance and actions. Secondly, prominent reputation measurements couple stakeholders´ believes to reputation drivers through the use of predefined scales and items. We argue that with the rise of social media a company´s reputation has increasingly become autonomous from corporate...... actions, which demands a greater decoupling of stakeholders´ perceptions from corporate signals or actions in corporate reputation research. We develop the concept of social media reputation as the overall evaluation of a company presented in social media and present a new approach of measuring reputation...... based on social media data that accounts for the autonomy of stakeholder´s perception of a firm. We compare and contrast this novel social media reputation measure (SMRM) with traditional reputation measurements and find that SMRM is a valuable measurement to capture the autonomy of the stakeholders...

Innovative Uses of Social Media in High Schools. Research Brief

Science.gov (United States)

Bravender, Marlena

2010-01-01

The use of social media is a phenomenon that is changing the way people communicate. Along with the Internet, social media provide unparalleled opportunity for schools to interact with students, families and community. They also provide incredible resources for improving curricular experiences and improving instruction. Because the growth of…

Personality Traits and Social Media Use in 20 Countries: How Personality Relates to Frequency of Social Media Use, Social Media News Use, and Social Media Use for Social Interaction.

Science.gov (United States)

Gil de Zúñiga, Homero; Diehl, Trevor; Huber, Brigitte; Liu, James

2017-09-01

This study examines the relationship between peoples' personality traits and social media uses with data from 20 societies (N = 21,314). A measure of the "Big Five" personality traits is tested on key social media dimensions: frequency of use, social interaction, and news consumption. Across diverse societies, findings suggest that while extraversion, agreeableness, and conscientiousness are all positive predictors of different types of social media use, emotional stability and openness are negatively related to them.

Media relations after the introduction of social media

OpenAIRE

Mesila, Helin

2010-01-01

In the light of the popularity of social media on one hand, and the contradictive relationships between journalists and public relations practitioners on the other hand, the thesis studies media relations after the introduction of social media. The study focuses on media relations in Estonian public relations scenery. The research answers to the questions: - What are media relations today? - What are the functions of social media and media relations in organizational communication? ...

Brand innovation and social media: knowledge acquisition from social media, market orientation, and the moderating role of social media strategic capability

OpenAIRE

Nguyen, Bang; Xiaoyu, Yu; Melewar, T. C.; Chen, Junsong

2015-01-01

The study examines the relationships between knowledge acquisition from social media, two forms of market orientation (proactive and reactive), social media strategic capability, and brand innovation strategy in the context of China’s online technology industry. Analysis of 357 online technology ventures, created during the past 6 years, suggests that brand innovation is affected by both knowledge acquisition from social media and market orientation. Social media strategic capability positive...

Advertising on social media

OpenAIRE

Sumit Goyal

2013-01-01

This communication reports the latest trends of advertising on social media. Social media advertising means to gain traffic or attention of online users through social media sites. Today, when a user thinks about buying something, he first comes to the internet, searches for that product, compares its price with other competing brands and takes a decision, which one to buy. In this write-up, author has discussed many aspects concerning advertising through social media, viz., what is social me...

Using social media in a high school physics classroom

Science.gov (United States)

2015-03-01

In today's classrooms students have ever increasing access to technology and social media. Rather than try and suppress the use of it in my classroom, I have embraced it and use it as a tool to foster collaboration and science writing with my physics students. There are many platforms to engage your students online, from simple and free to dynamic and costly, but the benefits of using social media for your students is worth giving it try.

Social Media in Organizations

DEFF Research Database (Denmark)

Razmerita, Liana; Kirchner, Kathrin; Nabeth, Thierry

2014-01-01

By using social media, many companies try to exploit new forms of interaction, collaboration, and knowledge sharing through leveraging the social, collaborative dimension of social software. The traditional collective knowledge management model based on a top-down approach is now opening up new...... avenues for a bottom-up approach incorporating a more personal knowledge management dimension, which could be synergized into collective knowledge using the social-collaborative dimension of social media. This article addresses the following questions: (1) How can social media support the management...... of personal and collective knowledge using a synergetic approach? (2) Do the personal and collective dimensions compete with each other or can they reinforce each other in a more effective manner using social media? Our findings indicate that social media supports both the personal and collective dimensions...

Social media invloed en reputatie: de identificatie van invloed binnen social media

NARCIS (Netherlands)

Vollenbroek, Wouter Bernardus; de Vries, Sjoerd A.; Constantinides, Efthymios

2012-01-01

Social media is een fenomeen waarvan de waarde voor organisaties niet meer wordt betwist. Betrokken binnen het bedrijfsleven erkennen het allemaal, social media spelen een rol of gaan een grote rol spelen binnen de corporate communicatie. Van groot belang hierbij is de invloed die social media

Social Media and Bullshit

Directory of Open Access Journals (Sweden)

Rasmus Kleis Nielsen

2015-04-01

Full Text Available To understand the role of social media in society, we have to understand how social media are understood. We need to analyze how different actors and organizations see and think about technology, the forms of knowledge that people draw on as they make sense of, develop, and use social media. Central among these is bullshit. This short essay discusses bullshit as defined by the philosopher Harry Frankfurt as statements made with little or no concern for their truth-value or justification and argues that social media are accompanied by unusually large amounts of bullshit for two reasons. First, they confront us with epistemological problems and are hard to understand. Second, there is a large demand for knowledge about what they mean, a powerful political economy that generates a lot of statements about social media, including substantial amounts of bullshit. Given the rapid development of social media and their growing importance, this is unlikely to change in the near future. Bullshit is here to stay, and we need to take it seriously intellectually and analytically to understand social media.

Digital Media Use and Social Engagement: How Social Media and Smartphone Use Influence Social Activities of College Students.

Science.gov (United States)

Kim, Yonghwan; Wang, Yuan; Oh, Jeyoung

2016-04-01

Social media and mobile phones have emerged as important platforms for college students' communication activities. This study examined how college students' psychological need to belong is associated with their use of social media and smartphones. In addition, it further investigated the effects of college students' digital media use on their social engagement. Findings revealed that students' need to belong was positively related with their use of social media and smartphones, which could further facilitate their social engagement. Moreover, the relationship between the need to belong and social engagement was mediated by college students' digital media use. This study offers empirical evidence of the positive effects of digital media on social behaviors and contributed to further understanding about the mechanisms by which need to belong leads to social engagement through digital media use.

Social Media, Collaboration and Social Learning

DEFF Research Database (Denmark)

Mondahl, Margrethe; Razmerita, Liana

2014-01-01

Social media has created new possibilities for digitally native students to engage, interact and collaborate in learning tasks that foster learning processes and the overall learning experience. Using both qualitative and quantitative data, this article discusses experiences and challenges of using...... a social media-enhanced collaborative learning environment in case-based teaching of foreign languages. Based on social constructivismwe argue that foreign language learning is an individual as well as collaborative process and cognitive processes underlying learning and in particular foreign language...... learning are facilitated by means of social media and especially for new generation of students. This article contributes to understanding of how best to make use of social media in an educational setting and how learning may be fostered in social, collaborative knowledge construction, sharing and building...

Social Media Empowerment (I)

NARCIS (Netherlands)

A. Cox

2011-01-01

full text via link. Social media stellen mensen, merken en bedrijven in staat om zichzelf te versterken. Soms wordt optimaal gebruik gemaakt van Social Media Empowerment, maar soms ook wat minder. Effectief inzetten van social media. Regel 1: Start met context en motivatie

Civic Engagement and Social Media

DEFF Research Database (Denmark)

The recent wave of protests, from the Arab Spring to the Occupy movement and austerity protests, have reinvigorated hopes for the democratic potential of the Internet, and particularly social media. With their popular appeal and multimodal affordances social media such as YouTube, Twitter...... and Facebook have generated both media and scholarly interest in their possibilities for granting visibility to and facilitating the organization of activism. However, the role of social media in sustaining civic engagement beyond protest and fatalism remains under-explored. How can social media contribute...... to sustaining longer-term involvement of civil society? What is the potential of social media for making available alternative social imaginaries? And what role may social media play in facilitating social change through cooperation with business? This volume offers answers to these questions by providing...

The adoption of social media and social media marketing by dentists in South Africa.

Science.gov (United States)

Snyman, L; Visser, J H

2014-07-01

The purpose of the study was to identify and understand social media usage behaviour of dentists in South Africa, in general and in particular as part of their marketing strategy and to consider the potential determinants associated with these behaviours. Dentists who are members of the South African Dental Association were requested to anonymously complete an online questionnaire. Apart from demographic information, respondents were asked to report on their use of social media and their adoption of social media marketing. One-on-one interviews were also conducted with three dentists, to gain a deeper understanding of their adoption of this marketing option. South African dentists have started to embrace social media and 50.2% interact through these channels at least once a day. The most popular social media platforms are GooglePlus and Facebook. Respondents use social media mainly for personal purposes, including staying connected to family and friends.. Only 13.2% of those responding currently use social media as a marketing tool, but the majority (83.5%) predict that such usage will increase in future. Social media marketing is a growing trend and will become more significant in future. Although respondents used social media regularly for personal purposes, most are only now starting to use it as a marketing tool.

SOCIAL MEDIA ADDICTION AND STUDY HABITS OF SENIOR HIGH STUDENTS

OpenAIRE

Alejandrino, Mara Philia R; Catipay, Jerico D; Concepcion, Prince Vincent Ace T; Flores, Sally Mae C; Palicte, Cherry Mae D; Seguiro, Arlene C

2018-01-01

This research was conducted to determine the significant influence of social media addiction on the study habits of the senior high students in selected school of Agusan del Sur. The researchers used a descriptive correlation method of research which involved the survey of a total of 150 senior high students. Questionnaires were the research instrument used in the gathering of data and was presented to the research adviser for approval and content validity. Mean, Pearson Product Moment Correl...

Integrating Social Media into the Classroom Curriculum

Science.gov (United States)

Abe, Paige; Jordan, Nickolas A.

2013-01-01

Over the past decade, social media and technology have become prevalent in the day-to-day life of many college and university students. From Skype to Twitter to Facebook, these modes of social media are often used as tools to keep in touch with friends and family, socialize, and share personal opinions. Considering that such a high percentage of…

One Health in social networks and social media.

Science.gov (United States)

Mekaru, S R; Brownstein, J S

2014-08-01

In the rapidly evolving world of social media, social networks, mobile applications and citizen science, online communities can develop organically and separately from larger or more established organisations. The One Health online community is experiencing expansion from both the bottom up and the top down. In this paper, the authors review social media's strengths and weaknesses, earlier work examining Internet resources for One Health, the current state of One Health in social media (e.g. Facebook, Twitter, YouTube) and online social networking sites (e.g. LinkedIn and ResearchGate), as well as social media in One Health-related citizen science projects. While One Health has a fairly strong presence on websites, its social media presence is more limited and has an uneven geographic distribution. In work following the Stone Mountain Meeting,the One Health Global Network Task Force Report recommended the creation of an online community of practice. Professional social networks as well as the strategic use of social media should be employed in this effort. Finally, One Health-related research projects using volunteers (citizen science) often use social media to enhance their recruitment. Including these researchers in a community of practitioners would take full advantage of their existing social media presence. In conclusion, the interactive nature of social media, combined with increasing global Internet access, provides the One Health community with opportunities to meaningfully expand their community and promote their message.

Ethical practice of social media in public relations

CERN Document Server

DiStaso, Marcia W

2014-01-01

Given the high rate of social media use by the public, organizations are compelled to engage with key audiences through these outlets. Social media engagement requires organizations to actively participate with public groups, and this highly-interactive exchange raises a new set of ethical concerns for communicators. In this rapidly changing communications environment, the long-term implications of social media are uncertain, and this book provides the much needed research to understand its impact on audiences and organizations.Through an examination of a broad range of ethics concepts includi

Enterprise Social Media

DEFF Research Database (Denmark)

Khajeheian, Datis

2018-01-01

This article reports an ethnographic research on effect of enterprise social media on communication of members in entrepreneurial teams. The researcher acted as an entrepreneur and as a team member in two entrepreneurial projects to observe the communication of team members within the enterprise...... social media. In addition to observation, he conducted some interviews with team members to collect supplementary data. A theoretical framework developed from an array of three metaphors: leaky pipe, echo chamber and social lubricant, and four organizational learning processes: social capital, boundary...... work, attention allocation and social analytics. By the interpretation of the collected data, a new metaphor of “living room” was proposed. This metaphor suggests that enterprise social media provide a space for interaction of internal-external people similar to what home members and guests do...

Spontaneous Hedonic Reactions to Social Media Cues.

Science.gov (United States)

van Koningsbruggen, Guido M; Hartmann, Tilo; Eden, Allison; Veling, Harm

2017-05-01

Why is it so difficult to resist the desire to use social media? One possibility is that frequent social media users possess strong and spontaneous hedonic reactions to social media cues, which, in turn, makes it difficult to resist social media temptations. In two studies (total N = 200), we investigated less-frequent and frequent social media users' spontaneous hedonic reactions to social media cues using the Affect Misattribution Procedure-an implicit measure of affective reactions. Results demonstrated that frequent social media users showed more favorable affective reactions in response to social media (vs. control) cues, whereas less-frequent social media users' affective reactions did not differ between social media and control cues (Studies 1 and 2). Moreover, the spontaneous hedonic reactions to social media (vs. control) cues were related to self-reported cravings to use social media and partially accounted for the link between social media use and social media cravings (Study 2). These findings suggest that frequent social media users' spontaneous hedonic reactions in response to social media cues might contribute to their difficulties in resisting desires to use social media.

Komunikasi Krisis di Era New Media dan Social Media

OpenAIRE

Prastya, Narayana Mahendra

2016-01-01

New media and social media have changed the practice of public relations. One area that changed is crisis communication. Because of these new technologies, crisis can be more complex. The pace of information, the uncertainty, and the rumors, are increasing. Public relations practitioners should include the new media and social media use in their crisis communication plan. Before doing that, public relations practitioners should change their mindset about social media and new media. The first ...

Predicting national suicide numbers with social media data.

Science.gov (United States)

Won, Hong-Hee; Myung, Woojae; Song, Gil-Young; Lee, Won-Hee; Kim, Jong-Won; Carroll, Bernard J; Kim, Doh Kwan

2013-01-01

Suicide is not only an individual phenomenon, but it is also influenced by social and environmental factors. With the high suicide rate and the abundance of social media data in South Korea, we have studied the potential of this new medium for predicting completed suicide at the population level. We tested two social media variables (suicide-related and dysphoria-related weblog entries) along with classical social, economic and meteorological variables as predictors of suicide over 3 years (2008 through 2010). Both social media variables were powerfully associated with suicide frequency. The suicide variable displayed high variability and was reactive to celebrity suicide events, while the dysphoria variable showed longer secular trends, with lower variability. We interpret these as reflections of social affect and social mood, respectively. In the final multivariate model, the two social media variables, especially the dysphoria variable, displaced two classical economic predictors - consumer price index and unemployment rate. The prediction model developed with the 2-year training data set (2008 through 2009) was validated in the data for 2010 and was robust in a sensitivity analysis controlling for celebrity suicide effects. These results indicate that social media data may be of value in national suicide forecasting and prevention.

Predicting National Suicide Numbers with Social Media Data

Science.gov (United States)

Won, Hong-Hee; Song, Gil-Young; Lee, Won-Hee; Kim, Jong-Won; Carroll, Bernard J.

2013-01-01

Suicide is not only an individual phenomenon, but it is also influenced by social and environmental factors. With the high suicide rate and the abundance of social media data in South Korea, we have studied the potential of this new medium for predicting completed suicide at the population level. We tested two social media variables (suicide-related and dysphoria-related weblog entries) along with classical social, economic and meteorological variables as predictors of suicide over 3 years (2008 through 2010). Both social media variables were powerfully associated with suicide frequency. The suicide variable displayed high variability and was reactive to celebrity suicide events, while the dysphoria variable showed longer secular trends, with lower variability. We interpret these as reflections of social affect and social mood, respectively. In the final multivariate model, the two social media variables, especially the dysphoria variable, displaced two classical economic predictors – consumer price index and unemployment rate. The prediction model developed with the 2-year training data set (2008 through 2009) was validated in the data for 2010 and was robust in a sensitivity analysis controlling for celebrity suicide effects. These results indicate that social media data may be of value in national suicide forecasting and prevention. PMID:23630615

Predicting national suicide numbers with social media data.

Directory of Open Access Journals (Sweden)

Hong-Hee Won

Full Text Available Suicide is not only an individual phenomenon, but it is also influenced by social and environmental factors. With the high suicide rate and the abundance of social media data in South Korea, we have studied the potential of this new medium for predicting completed suicide at the population level. We tested two social media variables (suicide-related and dysphoria-related weblog entries along with classical social, economic and meteorological variables as predictors of suicide over 3 years (2008 through 2010. Both social media variables were powerfully associated with suicide frequency. The suicide variable displayed high variability and was reactive to celebrity suicide events, while the dysphoria variable showed longer secular trends, with lower variability. We interpret these as reflections of social affect and social mood, respectively. In the final multivariate model, the two social media variables, especially the dysphoria variable, displaced two classical economic predictors - consumer price index and unemployment rate. The prediction model developed with the 2-year training data set (2008 through 2009 was validated in the data for 2010 and was robust in a sensitivity analysis controlling for celebrity suicide effects. These results indicate that social media data may be of value in national suicide forecasting and prevention.

Trolling new media: violent extremist groups recruiting through social media

OpenAIRE

Chang, Mark D.

2015-01-01

Approved for public release; distribution is unlimited With the advent and subsequent growth of several new media technologies, violent extremist groups have incorporated social media into recruiting strategies. How are violent extremist groups using social media for recruiting? This thesis explores several new media technologies—websites, blogs, social media, mobile phones, and online gaming—to determine if violent extremist groups rely on social media for recruiting. By comparing the com...

The Emerging Neuroscience of Social Media.

Science.gov (United States)

Meshi, Dar; Tamir, Diana I; Heekeren, Hauke R

2015-12-01

Social media use is a global phenomenon, with almost two billion people worldwide regularly using these websites. As Internet access around the world increases, so will the number of social media users. Neuroscientists can capitalize on the ubiquity of social media use to gain novel insights about social cognitive processes and the neural systems that support them. This review outlines social motives that drive people to use social media, proposes neural systems supporting social media use, and describes approaches neuroscientists can use to conduct research with social media. We close by noting important directions and ethical considerations of future research with social media. Copyright © 2015 Elsevier Ltd. All rights reserved.

Turkish Press in Social Media

OpenAIRE

AYTEN, Adem

2013-01-01

Social media, is one of the most researched facts today by the commications fellows. To get in use by Web 2.0 social media becomes common due to the rise of using mobile technologies. Instead of competing with traditional media and being an alternative media, social media is a new media that traditional media can transfer its content to it and can benefit its advantages. Indeed,the traditional media carried its content to the websites to access of their readers/listeners/watchers to compete ...

Australian health professions student use of social media.

Science.gov (United States)

Usher, Kim; Woods, Cindy; Casellac, Evan; Glass, Nel; Wilson, Rhonda; Mayner, Lidia; Jackson, Debra; Brown, Janie; Duffy, Elaine; Mather, Carey; Cummings, Elizabeth; Irwin, Pauletta

2014-01-01

Increased bandwidth, broadband network availability and improved functionality have enhanced the accessibility and attractiveness of social media. The use of the Internet by higher education students has markedly increased. Social media are already used widely across the health sector but little is currently known of the use of social media by health profession students in Australia. A cross-sectional study was undertaken to explore health profession students' use of social media and their media preferences for sourcing information. An electronic survey was made available to health profession students at ten participating universities across most Australian states and territories. Respondents were 637 first year students and 451 final year students. The results for first and final year health profession students indicate that online media is the preferred source of information with only 20% of students nominating traditional peer-reviewed journals as a preferred information source. In addition, the results indicate that Facebook usage was high among all students while use of other types of social media such as Twitter remains comparatively low. As health profession students engage regularly with social media, and this use is likely to grow rather than diminish, educational institutions are challenged to consider the use of social media as a validated platform for learning and teaching.

Bullying and social media affordances

OpenAIRE

Brailas, Alexios

2016-01-01

What constitutes a good and sustainabledigital living?Social media literacyCan we talk about social media intelligence?Can we talk about digital intelligence?How bullying is complicated by special social media affordances?

Nurses and social media.

Science.gov (United States)

Farrelly, Rory

Nurses' use of social media and other electronic communications has increased significantly with growing numbers of social media opportunities, platforms and applications including blogs, social networking sites, video sites and online chat rooms and forums.

Social media modeling and computing

CERN Document Server

Hoi, Steven CH; Boll, Susanne; Xu, Dong; Jin, Rong; King, Irwin

2011-01-01

Presents contributions from an international selection of preeminent experts in the field Discusses topics on social-media content analysis, and examines social-media system design and analysis Describes emerging applications of social media

Social Media and the Army

Science.gov (United States)

2010-04-01

interaction and create dialogue at the click of a mouse. Social media has had an undeniable effect on the way we live, work, and communicate... benefits of social media applications, a bevy of opportunities present themselves when accurately strategized. Planning might include— Your Strategy...in establishing a positive social media presence. Trust enables leaders to open up their organizations to social media , and training provides

Leaders Navigating Organizational and Personal Boundaries on Social Media

DEFF Research Database (Denmark)

Agerdal-Hjermind, Annette; Kampf, Constance Elizabeth

examined include LinkedIn Groups and professional group pages on Facebook. In addition, we have interviewed six corporate leaders who are active on social media in Denmark.  Key words: Leadership style, leadership communication, social media Paper type: Explorative Empirical Study References Lee, C......Being a leader in an ever more transparent world requires more openness and presence in dealing with questions from the public by using highly visible platforms such as social media. However, recent research on social media and leadership communication is scarce and mainly focuses on an internal...... perspective (Lee, 2015) and leaders’ technology acceptance level (Parry & Solidoro, 2013; Sedej & Justinek, 2013), not focusing on employees and leaders as users of social media outside the internal communication context. We argue for expanding the understanding of communicative leadership on social media...

Social Media in Pediatric Orthopaedics.

Science.gov (United States)

Lander, Sarah T; Sanders, James O; Cook, Peter C; O'Malley, Natasha T

Internet searches and social media utilization in health care has exploded over the past 5 years, and patients utilize it to gain information on their health conditions and physicians. Social media has the potential to serve as a means for education, communication, and marketing in all health care specialties. Physicians are sometimes reluctant to engage because of concerns of privacy, litigation, and lack of experience with this modality. Many surgical subspecialties have capitalized on social media but no study to date has examined the specific footprint of pediatric orthopaedic surgeons in this realm. We aim to quantify the utilization of individual social media platforms by pediatric orthopaedic surgeons, and identify any differences between private and hospital-based physicians, but also regional differences. Using the Pediatric Orthopaedic Society of North America Member Directory, each active member's social media presence was reviewed through an Internet search. Members were stratified on the basis of practice model and geographic location. Individual Internet searches, social media sites, and number of publications were reviewed for social media presence. Of 987 Pediatric Orthopaedic Society of North America members, 95% had a professional webpage, 14.8% a professional Facebook page, 2.2% a professional Twitter page, 36.8% a LinkedIn profile, 25.8% a ResearchGate profile, 33% at least 1 YouTube. Hospital-based physicians had a lower mean level of utilization of social media compared with their private practice peers, and a higher incidence of Pubmed publications. Private practice physicians had double the social media utilization. Regional differences reveal that practicing Pediatric Orthopaedists in the Northeast had increased utilization of ResearchGate and LinkedIn and the West had the lowest mean social media utilization levels. The rapid expansion of social media usage by patients and their family members is an undeniable force affecting the health

Operationalizing Social Media: A Method For Incorporating Social Media In Department Of Defense Plans

Science.gov (United States)

2018-04-20

consumer, and includes word -of- mouth or viral posts.7 However, the marketer may help generate earned media through marketing actions.8 Likewise, earned... MEDIA : A METHOD FOR INCORPORATING SOCIAL MEDIA IN DEPARTMENT OF DEFENSE 5b. GRANT NUMBER PLANS 5c. PROGRAM ELEM ENT NUMBER 6. AUTHOR(S) 5d. PROJECT... social media to influence the 2016 U.S. presidential elections demonstrated the power of social media . They also revealed that the U.S. is behind its

Social media infleunce - a case study of LUSH's social media marketing strategy

OpenAIRE

Belowska, Martyna; Løyche, Tanja Blomgaard; Szewczykowska, Karolina; Shore, Jonna Ellinor; Krejci, Kamila

2017-01-01

This research project is a case study of LUSH Cosmetics which aims to understand theinfluence in social media on consumers through the social media marketing strategy ofLUSH. This is done by first, explaining the social media marketing strategy of LUSH throughThe Theory of Influence by Robert Cialdini (1984) which has formed the theoreticalframework in this project. Second, an online individual survey has been conducted to deeperunderstand how potential consumers perceive the influence from L...

Agency, Expression, and the Virtual Sphere: Social Media in Saudi Arabia

OpenAIRE

Hayman, Fiona

2017-01-01

This paper seeks to address the question of why so many Saudi Arabians use social media. Prior literature investigating social media usage in the Saudi Arabia is either too broad or too narrow. This necessitates academic inquiry that addresses the “middle ground”. Saudi Arabians' markedly high rates of social media usage appear incongruous with the traditional, highly restrictive nature of Saudi Arabian society. Given social media's status as a relatively new phenomenon, and its recognized ab...

Impact of Social Media Applications on Small Business Entrepreneurs

Directory of Open Access Journals (Sweden)

Malik Shahzad Shabbir

2016-02-01

Full Text Available The main objective of this paper is to investigate the impact of social media applications on small business entrepreneurs. It also examines how small business owners are motivated to use social media applications. Social media has completely transformed the way businesses are done. Social media applications in the present time have become the most efficient and effective tool for small business entrepreneurs, and normally all small businesses use social media platforms for the advertising and publicity of their products and services. They make fan pages for their followers, and they warmly welcome their suggestions and opinions, which help in improving their businesses. However, based on literature review, we conclude that there is a positive impact of social media applications on small business entrepreneurs as well as they are highly motivated to use these platforms.

Social media and disasters: a functional framework for social media use in disaster planning, response, and research.

Science.gov (United States)

Houston, J Brian; Hawthorne, Joshua; Perreault, Mildred F; Park, Eun Hae; Goldstein Hode, Marlo; Halliwell, Michael R; Turner McGowen, Sarah E; Davis, Rachel; Vaid, Shivani; McElderry, Jonathan A; Griffith, Stanford A

2015-01-01

A comprehensive review of online, official, and scientific literature was carried out in 2012-13 to develop a framework of disaster social media. This framework can be used to facilitate the creation of disaster social media tools, the formulation of disaster social media implementation processes, and the scientific study of disaster social media effects. Disaster social media users in the framework include communities, government, individuals, organisations, and media outlets. Fifteen distinct disaster social media uses were identified, ranging from preparing and receiving disaster preparedness information and warnings and signalling and detecting disasters prior to an event to (re)connecting community members following a disaster. The framework illustrates that a variety of entities may utilise and produce disaster social media content. Consequently, disaster social media use can be conceptualised as occurring at a number of levels, even within the same disaster. Suggestions are provided on how the proposed framework can inform future disaster social media development and research. © 2014 2014 The Author(s). Disasters © Overseas Development Institute, 2014.

Haters Phenomena in Social Media

OpenAIRE

Pradipta, Angga; Lailiyah, S.Sos, M.I.Kom, Nuriyatul

2016-01-01

Social media is internet-basic media, functioned as interaction media room based on multimedia technology. And social media created some effects. One of the negative effects of social media is haters phenomena. Haters are a person who easily said dirty words, harass, and humiliate to others. This phenomena causes anxiety—especially in Indonesia, even the Government issued public policy and letter of regulation about this phenomena, through Paragraph 27 verse (3) IT Constitution, Paragraph 45 ...

SOCIAL MEDIA – A THEORETICAL CORRELATION WITH SOCIALIZATION AND SOCIAL CHANGE

OpenAIRE

Joan Rita O'Brien

2017-01-01

The present paper envisages to understand the concept of social media in sociological context. It introduces the meaning and types of social media as well as brings about some clarity with regard to the grey area of whether somethings could be categorized as social media or not. Although social media is a relatively new concept, with its presence being felt in every sphere of our lives, its inter-relation with society can somehow be traced through the theories and writings of social psycholo...

#TheWeaponizationOfSocialMedia

DEFF Research Database (Denmark)

Nissen, Thomas Elkjer

In today’s conflict environment, transformed by information technology and of who can communicate and how, states, non-state actors, ad hoc activist networks and individuals create effect(s) in and through social network media in support of their objectives. #TheWeaponizationOfSocialMedia develops...... a framework for understanding how social network media shapes global politics and contemporary conflicts by examining their role as a platform for conduction intelligence collection, targeting, cyber-operations, psychological warfare and command and control activities. Through these, the weaponization...... of social media shows both the possibilities and the limitations of social network media in contemporary conflicts and makes a contribution to theorizing and studying contemporary conflicts....

Social media in public health.

Science.gov (United States)

Kass-Hout, Taha A; Alhinnawi, Hend

2013-01-01

While social media interactions are currently not fully understood, as individual health behaviors and outcomes are shared online, social media offers an increasingly clear picture of the dynamics of these processes. Social media is becoming an increasingly common platform among clinicians and public health officials to share information with the public, track or predict diseases. Social media can be used for engaging the public and communicating key public health interventions, while providing an important tool for public health surveillance. Social media has advantages over traditional public health surveillance, as well as limitations, such as poor specificity, that warrant additional study. Social media can provide timely, relevant and transparent information of public health importance; such as tracking or predicting the spread or severity of influenza, west nile virus or meningitis as they propagate in the community, and, in identifying disease outbreaks or clusters of chronic illnesses. Further work is needed on social media as a valid data source for detecting or predicting diseases or conditions. Also, whether or not it is an effective tool for communicating key public health messages and engaging both, the general public and policy-makers.

Sizing Up Social Media

Science.gov (United States)

Pearson, Jerold

2010-01-01

Most people are aware of the increasing importance of social media to institutional advancement, and many colleges and universities have started investing resources in these media. The next step is to measure the impact of social media on the institution and evaluate the success of one's efforts. Every advancement leader should understand how…

Social media as leisure culture

OpenAIRE

Albrechtslund, Anne-Mette Bech; Albrechtslund, Anders

2014-01-01

The purpose of this paper is to situate the everyday use of social media in the broader cultural practice of leisure. Whereas the use of social media has many different aims and contexts, our main idea is to emphasize how social media practices associated with leisure and playfulness rather than functionality and tasks — therefore seemingly “useless” in a strictly utilitarian sense — are practices which are meaningful. We point to certain dynamics in social media practices which we connect to...

The Duality of Social Media in Tourism

Directory of Open Access Journals (Sweden)

Irina Maiorescu

2014-11-01

Full Text Available Today’s technologies offer many opportunities for communication and for developing the social, political and economic environments. Social media is one of the channels highly used for personal and business communication in our informational society. However, the various facets of the social media may not be employed in the same manner for the needs of the individual as they are for the needs of the businesses aiming to develop in the tourism sector. This paper aims to identify which of the social media platforms are appropriate for being used for personal purposes and which are more suitable for developing a business in tourism, amongst the users of social media. The paper bases its conclusions on a survey applied on a sample of Romanian young people (18 – 35 years old involved in tourism business environment, as according to research in the field such as Lenhart, Purcell, Smith and Zichur (2010 and Cabral (2011 this is the most active segment in social media. The findings presented in the paper result from the analysis of the survey responses and they indicate that all four types of social media platforms taken into account: social networks, blogs, micro-blogs and video file sharing platforms are used for both personal and business purposes. However, inside each of the four types of platforms surveyed there were noticed certain preferences, from the point of view of users’ interests in communication: personal purpose communication or business in tourism purpose communication.

Consolidating Social Media Strategies

DEFF Research Database (Denmark)

Gyimóthy, Szilvia; Munar, Ana Maria; Larson, Mia

2014-01-01

This study revisits and integrates the insights of recent studies on emergent social media strategies deployed by destination and event management organisations. In a comparative analysis Munar (2012) identified four generic approaches pursued by national tourism boards in the Nordic region, while...... Gyimóthy & Larson (2014) portrayed three digital value co-creation strategies deployed by festival social media. Both frameworks provided novel analytical typologies which identified a series of categories (mimetic, analytic, immersion, advertising and insourcing, crowdsourcing and community consolidation......). This paper discusses the complementary nature of these conceptual proposals and advances an integrated conceptual framework of social media strategies. Based on the empirical findings of a case study that revisits evolving digital and social media strategies of European DMOs this paper maps the dynamics...

Social Media Use in Cancer Care.

Science.gov (United States)

Watson, Joni

2018-05-01

To describe the increasing professional use of social media within oncology health care practice. Peer-reviewed and lay publications. Social media has changed the communication landscape over the last 15 years. An integral part of worldwide culture, oncology health care professionals can utilize social media to listen, learn, engage, and co-create to advance cancer care. Nurses must be aware of the professional uses for social media, how to use the media, and where to find evidence supporting health care social media efforts within cancer care. Copyright © 2018 Elsevier Inc. All rights reserved.

Going Public on Social Media

Directory of Open Access Journals (Sweden)

Greg Elmer

2015-04-01

Full Text Available This brief essay questions the disconnect between the financial goals of social media properties and the concerns of privacy advocates and other new media critics. It is argued that critics of social media often fail to recognize the financial imperative of social media companies, one that requires users to divulge and publicize ever more granular aspects of their daily lives, thoughts, and feelings.

SOCIAL MEDIA – A THEORETICAL CORRELATION WITH SOCIALIZATION AND SOCIAL CHANGE

OpenAIRE

Joan Rita O'Brien

2016-01-01

The present paper envisages to understand the concept of social media in sociological context. It introduces the meaning and types of social media as well as brings about some clarity with regard to the grey area of whether some things could be categorized as social media or not. Although social media is a relatively new concept, with its presence being felt in every sphere of our lives, its inter-relation with society can somehow be traced through the theories and writings of social psychol...

Infrastructures of Mobile Social Media

Directory of Open Access Journals (Sweden)

Jason Farman

2015-04-01

Full Text Available In the age of mobile media, social interactions prioritize proximity and depend on our material engagement with the world. As such, the study of social media in the mobile era must look beyond the interface. Studies in this field must go beyond what takes place on the screens of devices to contextualize those interactions with what is happening around those devices. Moving beyond the interface, the study of social mobile media must then take into account the various infrastructures that make these practices possible (including fiber optic cables that run along the paths laid by railroad tracks, the mobile switching centers run by mobile providers that route data, the Internet data centers and peering points, and the servers that connect people and data. As social media scholarship turns toward the various levels of invisibility and visibility of the infrastructures required for mobile social media to work, it becomes clear that practices of social media are one node among a massive network of materiality.

The Social Media MBA Your Competitive Edge in Social Media Strategy Development and Delivery

CERN Document Server

Holloman, Christer

2011-01-01

It's a fact that companies so far have only scratched the surface of what can be achieved with social media. Whatever continent, industry, company size, current degree of social media adoption or your job title, the purpose of this book is to inspire you to see how you can raise the bar further to reap new rewards. It will give you the tools to make a difference to your organisation's social media strategy development and delivery going forward. In addition it will also give you more intellectual support and confidence to discuss social media on a higher level with peers, inspire colleagues or

The Case for Alternative Social Media

Directory of Open Access Journals (Sweden)

Robert W. Gehl

2015-09-01

Full Text Available What are “alternative social media”? How can we distinguish alternative social media from mainstream social media? Why are social media alternatives important? How do they work? Why do people make them? What do they tell us about contemporary corporate social media and its related phenomena: surveillance, privacy, power, self-expression, and sociality? This essay answers these questions by theorizing alternative social media. The empirical data for this alternative social media theory are drawn from previous work on alternative sites such as Diaspora, rstat.us, Twister, GNU social, and the Dark Web Social Network. These cases are used to build a generalized conceptual framework. However, this article does not solely theorize from these examples, but rather seeks to contextualize and historicize alternative social media theory within larger bodies of work. In addition to generalization from examples, the theory is informed by two threads. The first thread is the work of alternative media scholars such as Nick Couldry, Chris Atton, and Clemencia Rodriguez, who have done the historical and theoretical work to define alternative media. The second thread is a synthesis of works exploring the technical side of contemporary media, coming from new fields such as software studies. The threads and empirical analyses of sites such as Diaspora, Quitter, and rstat.us are combined into a theoretical matrix that can account for the processes and technical infrastructures that comprise social media alternatives and explain why they are distinct from sites such as Facebook, Twitter, and Google, as well as why they are important.

Social media marketing : Acquiring customer loyalty and relationship management using social media as a marketing channel

OpenAIRE

Saqib, Muhammad

2016-01-01

Abstract Social media is a marketing phenomenon that is growing very fast. Social media helps creating value for customers in broadcasting the advertising among social networks. Blog posts, videos, pictures, reviews and ratings all have a significant impact on marketing. The purpose of the thesis is to investigate how companies can achieve customer loyalty and customer relationship management using social media marketing and if companies can target new customers by social media. An inductive ...

Composing Focus: Shaping Temporal, Social, Media, Social Media, and Attentional Environments

Science.gov (United States)

Fife, Jane

2017-01-01

Writers must learn to control factors that influence the ability to focus, especially in what some call a culture of distraction. In our efforts to promote metacognition and flexible writing processes, writing teachers need to engage students in study and discussion of factors in our temporal, social, media, social media, and attentional…

Social Media Empowerment (deel IV)

NARCIS (Netherlands)

A. Cox

2011-01-01

full text via link. Social media stellen mensen, merken en bedrijven in staat om zichzelf te versterken. Soms wordt optimaal gebruik gemaakt van Social Media Empowerment, bijvoorbeeld bij het versterken van de brand equity zoals bij KLM en Jillz. Soms wordt er minder goed gebruik van social media

Inclusion/exclusion and Social Media

DEFF Research Database (Denmark)

Tække, Jesper

Observations I Danish upper secondary schools show social media as either an attention distracting factor or as a factor drawing attention back to teaching again. The cursing point is if the teacher can manage to use social media in a constructive way, or if (s)he tries to prohibit or ignores...... the media use. At the same time social media has extensive scoop for improving both the organization and the quality of the teaching. In this paper we will put forward and analyze empirical findings showing that the community of the class also are challenged by informal networks, based on social media......, in the class, sometimes excluding the teacher form the class-interaction, sometimes excluding single students or groups from social interactions during school time....

Social Media for Knowledge Management

DEFF Research Database (Denmark)

Dyrby, Signe

2013-01-01

of social media as a tool for knowledge management presents an interesting addition to existing knowledge management initiatives. In this research in progress paper, social media for knowledge management is explored through investigating the research question, how can social media influence knowledge...... and show multiple opportunities and challenges for adopting these initiatives into organizational practices. In recent years social media technologies have entered the organizational spheres with the objective of connecting people and enabling them to share and build knowledge. The application and use...... management practices in organizations? The investigation builds on a theoretical reflection of the concepts of knowledge management practices and social media. The method for the theoretical investigation is based in the outline of core literature perspectives dealing with knowledge management practices...

Sociale media: nieuwe wegen naar sociale innovatie

NARCIS (Netherlands)

Salverda, I.E.; Jagt, van der P.D.; Willemse, R.; Onwezen, M.C.; Top, J.L.

2013-01-01

Hoewel de rol en impact van internet en de sociale media in de samenleving algemeen worden aangenomen, is het nog niet duidelijk of en hoe het communiceren en delen van informatie via internet en de sociale media bijdragen aan het ontstaan van sociale innovatie. Hoofdvragen van deze verkenning zijn

Public Engagement in Planetary Science through Europlanet Social Media

Science.gov (United States)

Heenatigala, T.

2017-09-01

From 'Save the Hubble' campaign to ESA's Rosetta mission, social media has played a major role in public engagement and continues to grow. However, with this growing number of social media platforms and the amount of content that goes public daily, the 'noise' level is high - making it difficult to reach a good, relevant audience. Hence, it's important to use different strategies with the content created, from launching a video to live session to issue a press release. Under the Horizon 2020, the Europlanet Media Centre[1] identifies the importance of using social media for outreach. Europlanet uses primary and secondary social media platforms strategically to engage with the followers and a new audience.

Social Media and HIV: A Systematic Review of Uses of Social Media in HIV Communication.

Science.gov (United States)

Taggart, Tamara; Grewe, Mary Elisabeth; Conserve, Donaldson F; Gliwa, Catherine; Roman Isler, Malika

2015-11-02

Social media, including mobile technologies and social networking sites, are being used increasingly as part of human immunodeficiency virus (HIV) prevention and treatment efforts. As an important avenue for communication about HIV, social media use may continue to increase and become more widespread. The objective of this paper is to present a comprehensive systematic review of the current published literature on the design, users, benefits, and limitations of using social media to communicate about HIV prevention and treatment. This review paper used a systematic approach to survey all literature published before February 2014 using 7 electronic databases and a manual search. The inclusion criteria were (1) primary focus on communication/interaction about HIV/acquired immunodeficiency syndrome (AIDS), (2) discusses the use of social media to facilitate communication, (3) communication on the social media platform is between individuals or a group of individuals rather than the use of preset, automated responses from a platform, (4) published before February 19, 2014, and (5) all study designs. The search identified 35 original research studies. Thirty studies had low or unclear risk of at least one of the bias items in the methodological quality assessment. Among the 8 social media platform types described, short message service text messaging was most commonly used. Platforms served multiple purposes including disseminating health information, conducting health promotion, sharing experiences, providing social support, and promoting medication adherence. Social media users were diverse in geographic location and race/ethnicity; studies commonly reported users aged 18-40 years and users with lower income. Although most studies did not specify whether use was anonymous, studies reported the importance of anonymity in social media use to communicate about HIV largely due to the stigma associated with HIV. The ability to share and receive information about HIV was

Social Media and HIV: A Systematic Review of Uses of Social Media in HIV Communication

Science.gov (United States)

Grewe, Mary Elisabeth; Conserve, Donaldson F; Gliwa, Catherine; Roman Isler, Malika

2015-01-01

Background Social media, including mobile technologies and social networking sites, are being used increasingly as part of human immunodeficiency virus (HIV) prevention and treatment efforts. As an important avenue for communication about HIV, social media use may continue to increase and become more widespread. Objective The objective of this paper is to present a comprehensive systematic review of the current published literature on the design, users, benefits, and limitations of using social media to communicate about HIV prevention and treatment. Methods This review paper used a systematic approach to survey all literature published before February 2014 using 7 electronic databases and a manual search. The inclusion criteria were (1) primary focus on communication/interaction about HIV/acquired immunodeficiency syndrome (AIDS), (2) discusses the use of social media to facilitate communication, (3) communication on the social media platform is between individuals or a group of individuals rather than the use of preset, automated responses from a platform, (4) published before February 19, 2014, and (5) all study designs. Results The search identified 35 original research studies. Thirty studies had low or unclear risk of at least one of the bias items in the methodological quality assessment. Among the 8 social media platform types described, short message service text messaging was most commonly used. Platforms served multiple purposes including disseminating health information, conducting health promotion, sharing experiences, providing social support, and promoting medication adherence. Social media users were diverse in geographic location and race/ethnicity; studies commonly reported users aged 18-40 years and users with lower income. Although most studies did not specify whether use was anonymous, studies reported the importance of anonymity in social media use to communicate about HIV largely due to the stigma associated with HIV. The ability to share and

Social media use and anxiety in emerging adults.

Science.gov (United States)

Vannucci, Anna; Flannery, Kaitlin M; Ohannessian, Christine McCauley

2017-01-01

Social media use is central to the lives of emerging adults, but the implications of social media use on psychological adjustment are not well understood. The current study aimed to examine the impact of time spent using social media on anxiety symptoms and severity in emerging adults. Using a web-based recruitment technique, we collected survey information on social media use and anxiety symptoms and related impairment in a nationally representative sample of 563 emerging adults from the U.S. (18-22 years-old; 50.2% female; 63.3% Non-Hispanic White). Participants self-reported the amount of time they spent using various social media sites on an average day, and responded to anxiety questionnaires RESULTS: Hierarchical regression revealed that more time spent using social media was significantly associated with greater symptoms of dispositional anxiety (B=0.74, 95% CI=0.59-0.90, psocial media use was significantly associated with a greater likelihood of participants scoring above the anxiety severity clinical cut-off indicating a probable anxiety disorder (AOR=1.032, 95% CI=1.004-1.062, p=0.028). Study limitations include the cross-sectional design and reliance on self-report questionnaires. Given the ubiquity of social media among emerging adults, who are also at high risk for anxiety disorders, the positive association between social media use and anxiety has important implications for clinicians. Gaining a more nuanced understanding of this relationship will help to inform novel approaches to anxiety treatment. Copyright © 2016 Elsevier B.V. All rights reserved.

Social Media Across the Organization

DEFF Research Database (Denmark)

Kampf, Constance Elizabeth; Mohammadreza, Marjan

2016-01-01

Social Media studies tend to focus on either internal (Friedl & Verčič, 2011; Huang et al, 2013) or external communication (Briones et al, 2011; Hanna et al, 2011; Saschi, 2012; Byrd, 2012; Kilgour et al, 2015) , rather than addressing social media across the organization. This is problematic...... because of the diversity in perspectives about how social media should be deployed among competing department perspectives in an organization are generally not explicitly considered when internal and external communication are dealt with separately. These diverse perspectives lead to tensions between...... differing needs and practices across the organization that affect the understanding of social media value and use, as well as how social media fits with overall communication strategy planning. To address this issue, we have conceptualized the “Online Reputation Chain” as a metaphor for understanding social...

Social Media in Educational Practice: Faculty Present and Future Use of Social Media in Teaching

NARCIS (Netherlands)

Esteve Del Valle, Marc; Gruzd, Anatoliy; Haythornthwaite, Caroline; Paulin, Drew; Gilbert, Sarah

2017-01-01

This paper presents results from a questionnaire (n=333) designed to gain an understanding of instructor motivations and experience with social media use in educational practice. Data on overall use of social media, and instructors’ use of social media in classes are applied to assess factors

Who is watching user-generated alcohol posts on social media?

Science.gov (United States)

Erevik, Eilin K; Pallesen, Ståle; Andreassen, Cecilie S; Vedaa, Øystein; Torsheim, Torbjørn

2018-03-01

To examine students' exposure to user-generated alcohol content on social media, and identify characteristics (i.e. demographics, personality traits, alcohol use, alcohol-related cognitions, and social media factors) associated with monthly or more frequent exposure. College/university students (N=11,236) in Bergen, Norway, completed a web-survey measuring exposure to alcohol on social media - both frequency and interpretations of alcohol content. The survey included questions regarding demographics, personality, alcohol-related cognitions, and general use of social media and alcohol. Binary logistic regressions were run to identify characteristics associated with monthly or more frequent exposure to alcohol-related posts on social media. A total of 96.7% had been exposed to alcohol-related posts, exposure to posts with a positive valence of alcohol were more frequently reported than exposure to content with a negative valence of alcohol. Reports of monthly or more frequent exposure to alcohol on social media were associated with a range of characteristics, among these younger age, being native Norwegian, lower extroversion and higher agreeableness and self-monitoring scores, higher alcohol use, stronger descriptive norms for alcohol use among online-friends, and more frequent logins to social media. Students' potential inflated alcohol norms (originating from social media) should be addressed. The results suggest that exposure may be determined by high alcohol use and membership in demographical groups associated with high alcohol use, an increased attentiveness towards others' behavior, and excessive social media use. Future studies investigating the relationship between alcohol exposure on social media and later alcohol use should control for such factors. Copyright © 2017 Elsevier Ltd. All rights reserved.

What's your personal social media strategy?

Science.gov (United States)

Dutta, Soumitra

2010-11-01

Social media are changing the way we do business and how leaders are perceived, from the shop floor to the CEO suite. But whereas the best businesses are creating comprehensive strategies in thi area, research suggests that few corporate Leaders have a social media presence--say, a Facebook or Linked in of page--and that those do don't use it strategically. Today's leaders must embrace social media for three reasons, First, they provide a low-cost, highly accessible platform on which to build your personal brand, communicating who you are both within and outside your company. Second, they allow you to engage rapidly and simultaneously with peers, employees, customers, and the broader public--in order to leverage relationships, show commitment to a cause, and demonstrate a capacity for reflection. Third, they give you an opportunity to learn from instant information and unvarnished feedback. To formulate your personal social media strategy, it helps to clarify your goals (personal, professional, or both), desired audience (private or public), and resources (can you justify using your company's?). You must also consider the risks of maintaining a large number of connections and of sharing content online. Active participation in social media can be a powerful tool--the difference between leading effectively and ineffectively, and between advancing and faltering in the pursuit of your goals.

HOLISTIC MARKETING MANAGEMENT AND SOCIAL MEDIA

OpenAIRE

William PERTTULA

2011-01-01

Social media and social media marketing are real challenges to holistic marketing management approach focusing on real customer value. A distinct problem for social media is making a profit when the standard practice is to not charge the user any money. Social media marketing relies on its similarity to word of mouth marketing which has always been praised for its effectiveness. Social media marketing can be faster and cheaper that other forms of marketing, and should be integrated with the r...

Journalism Practice and Social Media

Directory of Open Access Journals (Sweden)

Hanifi KURT

2014-12-01

Full Text Available Social media applications which have been emerging with the spread of developing internet technology, have deeply transformed all variants of the phenomenon of the communication, including mass communication. Social media has transformed phenomenon of communication into an accelerant and interactive format that can be contributed continuously; while, mass media carries the information which is designed from a certain center (newsrooms to masses conventionally. It can be expressed that social media applications, corresponding to the different forms of interactive communication, such as internet forums, weblogs, social blogs, wikis, photo/video/text sharing applications/websites, have also created significant changes in the field of journalism. This new (social media which provides readers to participate in the news texts actively, even provides the opportunity to every ordinary person (who has an internet connection for being a citizen journalist, is not only a new source of news for journalists, but it is also seen as a new reporting enviroment that provides possibility for making profession of journalism in an interactive format. This study aims to examine the social media usage habits of journalists and their relation with social media. The journalists who work for local and national media organizations located in İzmir, are determined as a sample of this study and the questionnaire/survey method is chosen for to achieve specific data for the aim of the study

Developing nursing leadership in social media.

Science.gov (United States)

Moorley, Calvin; Chinn, Teresa

2016-03-01

A discussion on how nurse leaders are using social media and developing digital leadership in online communities. Social media is relatively new and how it is used by nurse leaders and nurses in a digital space is under explored. Discussion paper. Searches used CINAHL, the Royal College of Nursing webpages, Wordpress (for blogs) and Twitter from 2000-2015. Search terms used were Nursing leadership + Nursing social media. Understanding the development and value of nursing leadership in social media is important for nurses in formal and informal (online) leadership positions. Nurses in formal leadership roles in organizations such as the National Health Service are beginning to leverage social media. Social media has the potential to become a tool for modern nurse leadership, as it is a space where can you listen on a micro level to each individual. In addition to listening, leadership can be achieved on a much larger scale through the use of social media monitoring tools and exploration of data and crowd sourcing. Through the use of data and social media listening tools nursing leaders can seek understanding and insight into a variety of issues. Social media also places nurse leaders in a visible and accessible position as role models. Social media and formal nursing leadership do not have to be against each other, but they can work in harmony as both formal and online leadership possess skills that are transferable. If used wisely social media has the potential to become a tool for modern nurse leadership. © 2016 John Wiley & Sons Ltd.

The social media participation framework: studying the effects of social media on nonprofit communities

OpenAIRE

Effing, Robin

2014-01-01

Social media could help nonprofit communities to organize their communication with their members in new and innovative ways. This could contribute to sustaining or improving the participation of members within these communities. Yet little is known of how to measure and understand the offline community effects of social media use. Therefore, the main question of this study is: “How does the use of social media by members of nonprofit communities affect their offline participation?” The Social...

Provenance data in social media

CERN Document Server

Barbier, Geoffrey; Gundecha, Pritam

2013-01-01

Social media shatters the barrier to communicate anytime anywhere for people of all walks of life. The publicly available, virtually free information in social media poses a new challenge to consumers who have to discern whether a piece of information published in social media is reliable. For example, it can be difficult to understand the motivations behind a statement passed from one user to another, without knowing the person who originated the message. Additionally, false information can be propagated through social media, resulting in embarrassment or irreversible damages. Provenance data

Getting Started: A Social Media Primer.

Science.gov (United States)

Ferguson, Dalya M; Kao, Lillian S

2017-09-01

Social media use has increased both in the general public and in the surgical profession. A variety of social media platforms have been used, with Twitter being one of the most common and interactive platforms. Common uses by surgeons and scientists for social media include dissemination of information, information exchange, education, research recruitment, community consultation for clinical trials, and hospital or surgeon ratings. As social media use increases, a new language as well as metrics has been developed to track impact and reach of research incorporating social media platforms. All surgeons should be encouraged to familiarize themselves with social media, regardless of whether or not they choose to actively engage in it.

Social media use and goals after the Great East Japan Earthquake

OpenAIRE

Jung, Joo-Young

2012-01-01

This paper examines the use of social media after the 2011 Great East Japan Earthquake. Based on media system dependency theory, the study focuses on the ways in which people used different types of social media to cope with a highly ambiguous situation created by the earthquake. A survey of Japanese university students revealed that the respondents used different forms of social media with different goals. Moreover, use of a particular social media type influenced the relative importance of ...

Perspectives on Social Media: A Yearbook

NARCIS (Netherlands)

Kommers, Petrus A.M.; Isaias, Pedro; Issa, Tomayess

2015-01-01

Perspectives on Social Media presents the most current research on the effectiveness of social media across sectors. Progress in finding better applications for social media relies on the difficult task of integrating media technologies into fields such as engineering, marketing, health, learning,

Methods for Analyzing Social Media

DEFF Research Database (Denmark)

Jensen, Jakob Linaa

2013-01-01

Social media is becoming increasingly attractive for users. It is a fast way to communicate ideas and a key source of information. It is therefore one of the most influential mediums of communication of our time and an important area for audience research. The growth of social media invites many...... new questions such as: How can we analyze social media? Can we use traditional audience research methods and apply them to online content? Which new research strategies have been developed? Which ethical research issues and controversies do we have to pay attention to? This book focuses on research...... strategies and methods for analyzing social media and will be of interest to researchers and practitioners using social media, as well as those wanting to keep up to date with the subject....

Mobilization and Resistance through Social Media

DEFF Research Database (Denmark)

Vestergaard Jørgensen, Anne; Etter, Michael; Colleoni, Elanor

Social media are widely considered as driving force for the institutionalization of CSR. It holds great potential for the empowerment of citizens, consumers, social movements or pressure groups. So far, this role of social media in the strategic communication of pressure groups is underexplored...... and associative frames (Guo & McCombs, 2011, Schultz et al., 2011) of the actors via semantic network analysis (1765 sentences in social media, 132 in press releases). The findings allow further evaluations of institutional, ethical and political conditions and reflections on the implications of “social media....... By analysing the use and content of social media of protest actors on the one hand and corporations on the other, the paper contributes to understanding the mechanisms, conditions and effects of social media based pressure on corporations. Drawing on social movement theory, discourse theory and neo...

Social media in public health care

DEFF Research Database (Denmark)

Andersen, Kim Normann; Medaglia, Rony; Henriksen, Helle Zinner

2012-01-01

This paper investigates the impacts of social media use in Danish public health care with respect to capabilities, interactions, orientations, and value distribution. Taking an exploratory approach, the paper draws on an array of quantitative and qualitative data, and puts forward four propositions......: social media transform the access to health-related information for patients and general practitioners, the uptake of social media can be a cost driver rather than a cost saver, social media provide empowerment to patients, and the uptake of social media is hindered by legal and privacy concerns...

Social role of the media: Control of social reality

Directory of Open Access Journals (Sweden)

Đukić Nemanja

2012-01-01

Full Text Available Through analysis of the nature and character of media practice, the paper shows that the media are basic political instrument of manipulative social control of the democratic order. Control of social reality as a fundamental social role of the media stems from the manipulative power of the media that is based in the strategies of production and control of the symbolic potential of the society. Through the production and control of the symbolic potential of the society, the media transform symbolic power in social action or absence of social action through homogenization and activate individuals and social groups in public opinion or their dispersion and breaking off in the public. Development of manipulation, control, oppression, domination and hegemony, the media becomes a product of instrumentalist mind which contributing 'colonization of the lifeworld' and the development of modern society which on a rational way becoming totalitarian.

Characterizing Government Social Media Research

DEFF Research Database (Denmark)

Medaglia, Rony; Zheng, Lei

2016-01-01

As research on government social media continues to grow in quantity and scope, this area calls for mapping and systematization, in order to stimulate better-informed studies in the future. This paper draws on a comprehensive review of government social media literature in the e...... a four-point research agenda for future government social media research....

Depressed adolescents' positive and negative use of social media.

Science.gov (United States)

Radovic, Ana; Gmelin, Theresa; Stein, Bradley D; Miller, Elizabeth

2017-02-01

This qualitative study examined descriptions of social media use among 23 adolescents (18 female, 5 male) who were diagnosed with depression to explore how social media use may influence and be influenced by psychological distress. Adolescents described both positive and negative use of social media. Positive use included searching for positive content (i.e. for entertainment, humor, content creation) or for social connection. Negative use included sharing risky behaviors, cyberbullying, and for making self-denigrating comparisons with others. Adolescents described three types of use in further detail including "oversharing" (sharing updates at a high frequency or too much personal information), "stressed posting" (sharing negative updates with a social network), and encountering "triggering posts." In the context of treatment, these adolescents shifted their social media use patterns from what they perceived as negative to more positive use. Implications for clinicians counseling depressed adolescents on social media use are discussed. Copyright © 2016 The Foundation for Professionals in Services for Adolescents. Published by Elsevier Ltd. All rights reserved.

Do you use social media? A study into new nursing and midwifery graduates' uptake of social media.

Science.gov (United States)

Tuckett, Anthony; Turner, Catherine

2016-04-01

Social media use is expanding rapidly, so too is its use within hospitals and amongst healthcare professionals. This study describes the use of social media by Australian and New Zealand nursing and midwifery graduates of the Graduate e-Cohort study; there were 112 (93%) respondents from a 2014 sample of 121 nurses and midwives. Findings suggest that the professional peak body goal of using social media as a vehicle for professional education requires consideration of the social media platforms that are actually being used by new graduates. We recommend that work by the respective professions at both an undergraduate and graduate level needs to focus on the implications of social media use or policy and practice to ensure that everyone is aware of when and how to engage in social media platforms and what to do and how to behave when using social media. © 2015 John Wiley & Sons Australia, Ltd.

SOCIAL MEDIA AND POLITICAL UNREST

OpenAIRE

SORIN SUCIU; DALIA PETCU

2012-01-01

Our paper analyzes the relation between social media and political movements in contemporary world. Many authors consider that social media, especially social networking sites such as Facebook and Twitter are responsible for triggering the revolutions in the Arab world. Is the “Arab Spring” the result of modern technologies or its origins are more profound and mundane, deeply rooted in the society? Our response is that social media played an important, but only instrumental role.

Social Media as Leisure Culture

DEFF Research Database (Denmark)

Albrechtslund, Anne-Mette Bech; Albrechtslund, Anders

2014-01-01

The main idea of this article is to situate social media practices in broader cultural practices. We point to certain dynamics in social media practices which we connect to the culture of 20th century mass tourism. This gives us a nuanced understanding of the activities connecting everyday life...... and social media. Further, our analysis provides new insights into the basic motivation for engaging in online sociality despite concerns about privacy, time-waste and exploitation....

Networking, or What the Social Means in Social Media

OpenAIRE

Taina Bucher

2015-01-01

This article questions the meaning of the social in social media. It does this by revisiting boyd and Ellison’s seminal paper and definition of social network sites. The article argues that social media are not so much about articulating or making an existing network visible. Rather, being social in the context of social media simply means creating connections within the boundaries of adaptive algorithmic architectures. Every click, share, like, and post creates a connection, initiates a rela...

Social media and professionalism: does the profession need to re-think the parameters of professionalism within social media?

Science.gov (United States)

Holden, Acl

2017-03-01

Social media is no longer a new concept, with social media platforms dominating how many communicate. It would be unrealistic to expect that dentistry would not become involved in the use of social media for professional reasons, as well as professionals using social media platforms privately. Despite it being acceptable for dental professionals to have social media presence, those dental professionals have a framework of professional, ethical and legal obligations to which they must conform when using social media. This article seeks to discuss how unintentionally professionalism may be breached by dental professionals not making a distinction between social media and other facets of professional life. There is need for a discussion about how as a profession, dentistry may perceive the effects of professional interaction with social media on the profession's wider relationship with society and whether current regulatory advice goes far enough to protecting the interests of patients. It is important for the use of social media by dental professionals to fit within the established social contract between the profession and society and failure to observe the terms of this will cause damage to the patient-professional relationship. © 2016 Australian Dental Association.

Blending Words Found In Social Media

Directory of Open Access Journals (Sweden)

Giyatmi Giyatmi

2017-12-01

Full Text Available There are many new words from the social media such as Netizen, Trentop, and Delcon. Those words include in blending. Blending is one of word formations combining two clipped words to form a brand new word. The researchers are interested in analyzing blend words used in the social media such as Instagram, Twitter, Facebook, and Blackberry Messenger. This research aims at (1 finding blend words used in the social media (2 describing kinds of blend words used in social media (3 describing the process of blend word formation used in the social media. This research uses some theories dealing with definition of blending and kinds of blending. This research belongs to descriptive qualitative research. Data of the research are English blend words used in social media. Data sources of this research are websites consisting of some English words used in social media and some social media users as the informant. Techniques of data collecting in this research are observation and simak catat. Observation is by observing some websites consisting of some English words used in social media. Simak catat is done by taking some notes on the data and encoding in symbols such as No/Blend words/Kinds of Blending. The researchers use source triangulation to check the data from the researchers with the informant and theory triangulation to determine kinds of blending and blend word formation in social media. There are115 data of blend words. Those data consists of 65 data of Instagram, 47 data of Twitter, 1 datum of Facebook, and 2 data of Blackberry Messenger. There are 2 types of blending used in social media;108 data of blending with clipping and 7 data of blending with overlapping. There are 10 ways of blend word formation found in this research.

Nonprofit Organizations Use of Social Media

DEFF Research Database (Denmark)

Fagerstrøm, Asle; Sørum, Hanne; Vatrapu, Ravi

2014-01-01

media survey1 within European Foundation of Drug Helplines members resulted in 16 responses (approximately 38 percentage response rate), representing 10 different European countries. Findings indicated that most drug helplines in the survey have some experience with social media. However, few...... of the drug helpline use social media based on purposeful planning and clear distribution of responsibility. Social media can be used for promoting an event or a sensitizing campaign to create positive value. Facebook is the social media that in general are most frequently used for purposes such as reaching...... a specific audience and promotion. Additionally, findings of the survey show that few drug helplines in the survey monitor social media frequently....

"I don't need people to tell me I'm pretty on social media:" A qualitative study of social media and body image in early adolescent girls.

Science.gov (United States)

Burnette, C Blair; Kwitowski, Melissa A; Mazzeo, Suzanne E

2017-12-01

Social media appear to contribute to body dissatisfaction in adolescents, although few empirical studies exist. This study used six focus groups (total N=38) to explore relations between social media use and body image in early adolescent girls (ages 12-14). Thematic analysis identified patterns in the data. In this sample, social media use was high. Girls endorsed some appearance concerns and social comparison, particularly with peers. However, they displayed high media literacy, appreciation of differences, and confidence, strategies that appeared helpful in mitigating the potential negative association between social media exposure and body image. Girls reported these characteristics were nurtured by positive parental influence and a supportive school environment. Results support an ecological approach to the prevention of body dissatisfaction. Although peer influence strengthens throughout adolescence, current findings suggest that parents and the school environment are associated with girls' attitudes and behaviors regarding social media and body image. Copyright © 2017 Elsevier Ltd. All rights reserved.

Social Media, Education and Data Sharing

Science.gov (United States)

King, T. A.; Walker, R. J.; Masters, A.

2011-12-01

Social media is a blending of technology and social interactions which allows for the creation and exchange of user-generated content. Social media started as conversations between groups of people, now companies are using social media to communicate with customers and politicians use it to communicate with their constituents. Social media is now finding uses in the science communities. This adoption is driven by the expectation of students that technology will be an integral part of their research and that it will match the technology they use in their social lifes. Students are using social media to keep informed and collaborate with others. They have also replaced notepads with smart mobile devices. We have been introducing social media components into Virtual Observatories as a way to quickly access and exchange information with a tap or a click. We discuss the use of Quick Response (QR) codes, Digital Object Identifiers (DOIs), unique identifiers, Twitter, Facebook and tiny URL redirects as ways to enable easier sharing of data and information. We also discuss what services and features are needed in a Virtual Observatory to make data sharing with social media possible.

Understanding social media logic

NARCIS (Netherlands)

van Dijck, J.; Poell, T.

2013-01-01

Over the past decade, social media platforms have penetrated deeply into the mech­anics of everyday life, affecting people's informal interactions, as well as institutional structures and professional routines. Far from being neutral platforms for everyone, social media have changed the conditions

Integrating social media and social marketing: a four-step process.

Science.gov (United States)

Thackeray, Rosemary; Neiger, Brad L; Keller, Heidi

2012-03-01

Social media is a group of Internet-based applications that allows individuals to create, collaborate, and share content with one another. Practitioners can realize social media's untapped potential by incorporating it as part of the larger social marketing strategy, beyond promotion. Social media, if used correctly, may help organizations increase their capacity for putting the consumer at the center of the social marketing process. The purpose of this article is to provide a template for strategic thinking to successfully include social media as part of the social marketing strategy by using a four-step process.

Social Media and Teaching

DEFF Research Database (Denmark)

Tække, Jesper; Paulsen, Michael

New research in the Danish upper secondary schools shows that social media like Facebook is the number one attention diverts from the interaction about educational subjects in the classroom. At the same time international research shows that there is a great potential in using social media....... The overriding purpose of the paper is to provide a research-based input to the discussion about the role of social media in schools....... the past seven years (Paulsen & Tække 2009, 2010; Tække & Paulsen 2010). To find out if and how the gap can be reduced, we have initiated the action research project The Socio Media Education Experiment, and in the paper we explain both the background for the project and its preliminary results...

Prostate cancer and social media.

Science.gov (United States)

Loeb, Stacy; Katz, Matthew S; Langford, Aisha; Byrne, Nataliya; Ciprut, Shannon

2018-04-11

The use of social media is increasing globally and is employed in a variety of ways in the prostate cancer community. In addition to their use in research, advocacy, and awareness campaigns, social media offer vast opportunities for education and networking for patients with prostate cancer and health-care professionals, and many educational resources and support networks are available to patients with prostate cancer and their caregivers. Despite the considerable potential for social media to be employed in the field of prostate cancer, concerns remain - particularly regarding the maintenance of patient confidentiality, variable information quality, and possible financial conflicts of interest. A number of professional societies have, therefore, issued guidance regarding social media use in medicine. Social media are used extensively in other cancer communities, particularly among patients with breast cancer, and both the quantity and type of information available are expected to grow in the future.

Measuring social media activities of Dutch museums. : Developing a social media monitor.

NARCIS (Netherlands)

Rogier Brussee; Drs Erik Hekman; Thijs Waardenburg

2014-01-01

In this paper we discuss the general approach and choices we made in developing a prototype of a social media monitor. The main goal of the museum monitor is to offer museum professionals and researchers better insight in the effects of their own social media usage and compare this with other actors

Elementary Preservice Teachers' Descriptions of Their Use of Social Media

Science.gov (United States)

Eley, Ela Kaye

2012-01-01

The use of social networks and other forms of social media have grown exponentially in America over the span of a few years. Using social media can help to promote communication, collaboration, and creativity--all skills that are highly valued in the 21st Century. Since today's children and teens are already avid users of social media in…

Social Media Strategies and Destination Management

DEFF Research Database (Denmark)

Munar, Ana Maria

2012-01-01

This study provides insights into social media practices and strategic considerations used by destination management organizations (DMOs). It examines a theoretical model of generic social media strategies for destination management and applies qualitative methods to analyze the social media...... initiatives of DMOs of Denmark, Norway, Finland, Sweden and the Scandinavian Tourist Board Asia/Pacific in the Nordic European Region. The study provides empirical evidence of emerging social media strategies among DMOs and confirms the growing importance of these new media. The findings point...... to the conflicting relationship between corporate culture and social media culture, the challenges innovative communication tools present for traditional management structures, poor levels of formalization and the lack of a knowledge base which results in ad-hoc decision making. Overall, the paper discusses...

Talking to Adolescents About Social Media.

Science.gov (United States)

Dawson, Rachel S

2017-08-01

I see a large number of adolescents in my clinic with issues related to their social media use. These issues range from lack of sleep, to depression, to cyberbullying, and even sex trafficking, all secondary to constant social media exposure. Pediatricians should ask about social media use when they see children and adolescents who already have access to electronic devices. They should also ask parents about controls that are set in place to monitor social media use, content, and friend connections on those sites. They should ensure that their children know personally everyone they are connected to on social media and that their accounts are always private and not public. This will help reduce many of the issues associated with the potential consequences of social media use. [Pediatr Ann. 2017;46(8):e274-e276.]. Copyright 2017, SLACK Incorporated.

Social media, help or hindrance: what role does social media play in young people's mental health?

Science.gov (United States)

Lloyd, Alfie

2014-11-01

Social media is a huge force in the lives of young people with wide ranging effects on their development; given the importance of adolescence in the genesis of mental illness, social media is a factor in the mental health of young people. Despite the role that social media obviously plays in the development of mental illness, little research has been done into the impact that social media has on in the mental illness of young people. In general, what research there is points towards social media having a large impact on young people in both positive and negative ways. In particular, certain studies show a greater incidence and severity of bullying online compared to offline which may contribute to the development of depression. This contrasts with the positive impact that social media seems to have for young people in minority groups (ethnic minorities and those with chronic disease or disability) by allowing them to connect with others who live similar lives despite geographical separation. This acts as a positive influence in these people's lives though a direct link to mental illness was not shown. Overall, several important issues are raised: firstly, the lack of research that has been conducted in the area; secondly, the gulf that exists between the generation of younger, 'digital native' generations and the older generations who are not as engaged with social media; and finally, the huge potential that exists for the use of social media as a protective influence for adolescents. With proper engagement, policy makers and health professionals could use social media to connect with young people on issues like mental health.

The impact of social media on the sexual and social wellness of adolescents.

Science.gov (United States)

Cookingham, Lisa M; Ryan, Ginny L

2015-02-01

For most adolescents in the United States, the use of social media is an integral part of daily life. While the advent of the Internet has enhanced information dispersal and communication worldwide, it has also had a negative impact on the sexual and social wellness of many of its adolescent users. The objective of this review is to describe the role of social media in the evolution of social norms, to illustrate how online activity can negatively impact adolescent self-esteem and contribute to high-risk adolescent behaviors, to elucidate how this activity can result in real-world consequences with life-long results, and to provide guidance regarding social media use for those who care for adolescents. Although research is now aimed at use of social media for positive health and wellness interventions, much work needs to be done to determine the utility of these programs. Adolescent healthcare providers are important contributors to this new field of study and must resolve to stay informed and to engage this up-and-coming generation on the benefits and risks of social media use. Copyright © 2015 North American Society for Pediatric and Adolescent Gynecology. Published by Elsevier Inc. All rights reserved.

Military Engagement with Social Media

Science.gov (United States)

2011-05-06

or position of the Department of the Army, Department of Defense, or the U.S. Government. MILITARY ENGAGEMENT WITH SOCIAL MEDIA BY...been the Army’s best and most effective messengers. Every time a member of the Army family joins Army social media , it increases the timely and...transparent dissemination of information. Social media is a cheap, effective , and measurable form of communication.”6 The Deputy Secretary of Defense

Social media, hoe mensen daarmee communiceren

NARCIS (Netherlands)

Aarts, N.; van Osch, D.; van Zijl, R.

2011-01-01

De ontwikkelingen in het gerbuik van social media beschouwt Noelle Aarts vanuit een communicatieperspectief. Ze legt uit wat mensen zoal doen via social media, wat hen daartoe beweegt, wat social media teweegbrengen op intermenselijk niveau en wat dit alles nu betekent voor

Social Media and the Plastic Surgery Patient.

Science.gov (United States)

Sorice, Sarah C; Li, Alexander Y; Gilstrap, Jarom; Canales, Francisco L; Furnas, Heather J

2017-11-01

Many plastic surgeons use social media as a marketing tool to attract and retain patients, but information about how patients use social media and their preferred types of plastic surgery posts have been lacking. To investigate patients' preferred social media networks and the type of posts they wished to see, a cross-sectional study was conducted in a single aesthetic practice of two plastic surgeons by surveying 100 consecutive patients. The age of the patients averaged 44.4 years (range, 17 to 78 years). Facebook had the greatest patient use and engagement, with YouTube second in use, and Instagram second in number of engaged users. Over half used Pinterest, but with little daily engagement. Only one-fourth used Snapchat, but the percentage of users who were highly engaged was second only to Facebook. The least popular network was Twitter, with the fewest patient users and least engagement. Social media played a minor role compared with the practice's Web site in both influencing patients to choose the practice and providing information on the day of the appointment. Patients most wanted to see posts on a plastic surgeon's social media platform related to practice information, before-and-after photographs, and contests. Articles about plastic surgery held the least interest. Among five types of Web site content, patients expressed most interest in before-and-after photographs. This study is the first to articulate the plastic surgery patient perspective regarding social media. The findings aim to help plastic surgeons maximize their influence on their target audience.

Managing social media in festivals

DEFF Research Database (Denmark)

Larson, Mia; Gyimóthy, Szilvia

media carry many opportunities; on the other hand, their strategic use is paved with a number of challenges. Many managers are overwhelmed and lack a full appreciation or knowledge about the potentials of social media such as how to control content, timing and frequency of information (Muniz & Schau......, 2007; Meerman Scott, 2010). The current disorientation of practitioners yielded a vast body of consultancy literature and airport bestsellers advocating success recipes for dealing strategically with social media (see for example Falls & Decker 2011; Bradley & McDonald 2011). On the other hand......, there exists very little published research that conceptualizes this field and provides empirical analyses of how social media becomes a part of integrated marketing communications. The purpose of this paper is to address this research gap and to explore how festival organisations use social media to rearrange...

The social media manifesto: a comprehensive review of the impact of social media on emergency management.

Science.gov (United States)

Crowe, Adam

2011-02-01

Over the past five years, social media have impacted emergency management and disaster response in numerous ways. The emergency management professional must begin to accept this impact not as an arbitrary consequence of an uncontrolled disaster, but rather as a tool to help coordinate, manage and facilitate a safe and expected response during emergencies and disasters. This paper will explain the power and purpose of social media as well as how social media systems have equalised capabilities for all levels and sizes of government. Moreover, this paper will also highlight the social media systems that are being used as operational tools as well as what the future holds. Lastly, common implementation challenges will be discussed through a look at systematic approaches to applying social media in emergency management as a positive and valuable tool.

Characteristics of nurses who use social media.

Science.gov (United States)

Kung, Ying Mai; Oh, Sanghee

2014-02-01

Social media are changing the ways people communicate and influencing their approaches to meeting their healthcare needs. The Institute of Medicine recommends utilization of information technologies to improve the delivery of patient-centered care. Little is known about how nurses have adopted the use of social media, however. The researchers conducted an online survey to provide a preliminary review of the characteristics of nurses who do and do not use social media. Also, nurses' preferences for using six different types of social media were analyzed and reported. Nurses from 43 states participated in this study, and the sample represented mostly advanced practice nurses who utilized the Internet regularly and confidently. About 94% of the participants indicated that they use social media, whereas fewer than 1% of the participants reported that they do not know how to use social media. Among those who use social media, social networking sites (90.33%) and podcasts (76.24%) were the most popular, followed by social question and asking sites (37.86%), blogs (31.85%), Twitter (19.06%), and SlideShare (9.92%). Social media can be a powerful tool to reach an intended audience quickly and globally. More research is needed to understand how nurses utilize social media to improve the delivery of patient-centered care.

Polymedia and Ethnography: Understanding the Social in Social Media

Directory of Open Access Journals (Sweden)

Mirca Madianou

2015-04-01

Full Text Available In this essay I argue that social media need to be understood as part of complex environments of communicative opportunities which I conceptualize as polymedia. This approach shifts our attention from social media as discrete platforms to the ways users navigate environments of affordances in order to manage their social relationships. Ethnography emerges as the most appropriate method to capture the relational dynamics that underpin social media practices within polymedia.

Social TV: How Social Media Activity Interacts With TV Advertising

Directory of Open Access Journals (Sweden)

Fossen Beth L.

2017-11-01

Full Text Available Social TV is the simultaneous consumption of television alongside social media chatter about the programming. This topic is highly relevant for marketers. Usually it is considered as a bad thing for TV advertisers. While there can be distraction from the ads, marketers can also benefit from positive effects. Consumers’ multiscreen activities can be used to attract more viewers, to leverage TV campaigns and to increase sales. This chatter creates free exposure for the brand online, extends the reach of television ad campaigns to the online space, and offers real-time feedback to advertisers on how their ads are being received. To take advantage of social TV, marketers need to develop a social media and ad design strategy for TV shows. Not every “social show” is good for them. Many programs receive a high volume of program-related chatter at the expense of advertiser-related word-of-mouth, but some programs generate high levels of online conversations that can also benefit their advertisers. Marketers are well served to identify those programs that are conducive to advertiser-related chatter. Also, specific ad designs can further encourage buzz.

Parental Control of the Time Preadolescents Spend on Social Media: Links with Preadolescents' Social Media Appearance Comparisons and Mental Health.

Science.gov (United States)

Fardouly, Jasmine; Magson, Natasha R; Johnco, Carly J; Oar, Ella L; Rapee, Ronald M

2018-07-01

Time spent on social media and making online comparisons with others may influence users' mental health. This study examined links between parental control over the time their child spends on social media, preadolescents' time spent browsing social media, preadolescents' appearance comparisons on social media, and preadolescents' appearance satisfaction, depressive symptoms, and life satisfaction. Preadolescent social media users (N = 284, 49.1% female; aged 10-12) and one of their parents completed online surveys. Preadolescents, whose parents reported greater control over their child's time on social media, reported better mental health. This relationship was mediated by preadolescents spending less time browsing and making fewer appearance comparisons on social media. Parental control over time spent on social media may be associated with benefits for mental health among preadolescents.

Spontaneous hedonic reactions to social media cues

NARCIS (Netherlands)

Koningsbruggen, G.M. van; Hartmann, T.; Eden, A.; Veling, H.P.

2017-01-01

Why is it so difficult to resist the desire to use social media? One possibility is that frequent social media users possess strong and spontaneous hedonic reactions to social media cues, which, in turn, makes it difficult to resist social media temptations. In two studies (total N = 200), we

Social Media Use and Stress

OpenAIRE

Rus, Holly Michelle

2017-01-01

Social media has become a pervasive form of communication, yet little is known about how use relates to stress. Previous research suggests a link between social media use and psychosocial variables such as self-esteem, depression, life satisfaction, and well-being. However, there is limited empirical knowledge concerning how social media use specifically influences and is influenced by stress, with a particular dearth of objective measurement. In a series of studies, this relationship was exp...

How Social Media Recruitment Influences Organizational Social Responsibility

OpenAIRE

Gabriel-Andrei BREZOIU

2014-01-01

More and more employers declare they used or plan to use social media throughout human resources management processes. On one side, it is part of employer branding policy to offer relevant information to people about how it is to work in that organisation, including social media channels. On the other side, these means are really attractive regarding targeting options and reaching a wide range of applicants at a low cost. This paper summarizes the main evolutions of social media use in busine...

Researching social media as if the social mattered

NARCIS (Netherlands)

Couldry, N.; van Dijck, J.

2015-01-01

The institutions we have come to call "media" have been involved for over a century in providing an infrastructure for social life and have invested in a quite particular and privileged way of re-presenting the world as "social." The dialectic between "media" and "social" has become more urgent to

Social media for radiologists: an introduction.

Science.gov (United States)

Ranschaert, Erik R; van Ooijen, P M A; Lee, Simon; Ratib, Osman; Parizel, P M

2015-12-01

Social media, which can be defined as dynamic and interactive online communication forums, are becoming increasingly popular, not only for the general public but also for radiologists. In addition to assisting radiologists in finding useful profession-related information and interactive educational material in all kinds of formats, they can also contribute towards improving communication with peers, clinicians, and patients. The growing use of social networking in healthcare also has an impact on the visibility and engagement of radiologists in the online virtual community. Although many radiologists are already using social media, a large number of our colleagues are still unaware of the wide spectrum of useful information and interaction available via social media and of the added value these platforms can bring to daily practice. For many, the risk of mixing professional and private data by using social media creates a feeling of insecurity, which still keeps radiologists from using them. In this overview we aim to provide information on the potential benefits, challenges, and inherent risks of social media for radiologists. We will provide a summary of the different types of social media that can be of value for radiologists, including useful tips on how to use them safely and efficiently. • Online social networking enhances communication and collaboration between peers • Social media facilitate access to educational and scientific information • Recommendations and guidelines from policymakers and professional organisations are needed • Applications are desired for efficient and secure exchange of medical images in social media.

Social media use in nursing education.

Science.gov (United States)

Schmitt, Terri L; Sims-Giddens, Susan S; Booth, Richard G

2012-09-30

As technological advances continue to expand connectivity and communication, the number of patients and nurses engaging in social media increases. Nurses play a significant role in identification, interpretation, and transmission of knowledge and information within healthcare. Social media is a platform that can assist nursing faculty in helping students to gain greater understanding of and/or skills in professional communication; health policy; patient privacy and ethics; and writing competencies. Although there are barriers to integration of social media within nursing education, there are quality resources available to assist faculty to integrate social media as a viable pedagogical method. This article discusses the background and significance of social media tools as pedagogy, and provides a brief review of literature. To assist nurse educators who may be using or considering social media tools, the article offers selected examples of sound and pedagogically functional use in course and program applications; consideration of privacy concerns and advantages and disadvantages; and tips for success.

Professional use of social media by pharmacists.

Science.gov (United States)

Barry, Arden R; Pearson, Glen J

2015-01-01

A recent trend among health care professionals is the use of social media for professional purposes. These rapidly expanding media allow for timely and efficient access to health information, but they also carry the potential for increased liability. There is a paucity of research detailing how health care professionals, specifically pharmacists, use social media. To characterize the use of social media by pharmacists in the Canadian province of Alberta and to identify independent determinants of and perceived barriers to using social media for professional purposes. Data for this mixed-methods study were collected by an online survey in March and April 2014. Alberta pharmacists were invited to participate via e-mail distributed by 2 professional organizations. The survey had 273 respondents. Of these, 226 (82.8%) stated that they had a social media account for either personal or professional purposes, and 138 (61.1%) of these reported using social media for professional purposes, although most respondents used social media predominantly for personal reasons. The most commonly reported social media applications were Facebook and Twitter, accessed primarily via smartphones. Of the 273 respondents, 206 (75.5%) had a Facebook account, and 101 (49.0%) of these used Facebook to some extent for professional purposes. Twitter users (104 [38.1%] of respondents) had a higher rate of professional utilization (57/104 [54.8%]). The most commonly identified barrier to using social media for professional purposes was concern over liability. Positive predictors of use of social media for professional purposes included younger age and fewer years of professional experience. Participants perceived the most beneficial aspect of social media (in professional terms) as connecting with pharmacist colleagues. More than 80% of pharmacists in Alberta reported that they had a social media account, and over half of them reported using their accounts for professional purposes. Although

Global Social Media Directory. A Resource Guide

Energy Technology Data Exchange (ETDEWEB)

Noonan, Christine F. [Pacific Northwest National Lab. (PNNL), Richland, WA (United States); Piatt, Andrew W. [Pacific Northwest National Lab. (PNNL), Richland, WA (United States)

2015-10-01

Social media platforms are internet-based applications focused on broadcasting user-generated content. While primarily web-based, these services are increasingly available on mobile platforms. Communities and individuals share information, photos, music, videos, provide commentary and ratings/reviews, and more. In essence, social media is about sharing information, consuming information, and repurposing content. Social media technologies identified in this report are centered on social networking services, media sharing, blogging and microblogging. The purpose of this Resource Guide is to provide baseline information about use and application of social media platforms around the globe. It is not intended to be comprehensive as social media evolves on an almost daily basis. The long-term goal of this work is to identify social media information about all geographic regions and nations. The primary objective is that of understanding the evolution and spread of social networking and user-generated content technologies internationally.

Understanding Mobile Social Media Usage

DEFF Research Database (Denmark)

Gan, Chunmei; Tan, Chee-Wee

2017-01-01

Despite the increasing popularity and growing trend of mobile social media in China, factors affecting users’ continued usage behavior remains unclear and deserves further scholarly attention. Synthesizing theories of expectation confirmation as well as uses and gratification, we advance a uses...... and gratification expectancy model that depicts how confirmation, perceived usability and gratification affect users’ continuance intention towards mobile social media. Empirical findings from an online survey of 247 respondents reveal that continuance intention is determined by a range of gratifications, including...... information sharing, media appeal and perceived enjoyment. In addition, confirmation of expectations and perceptions of usefulness gleaned through prior usage of mobile social media have significant effects on gratifications of information sharing, perceived enjoyment, social interaction, passing time...

Social Media for Success: A Strategic Framework

OpenAIRE

Werder, Karl; Helms, Remko W.; Jansen, Slinger

2014-01-01

Social media is a phenomenon widely used by companies. Studies report that up to 94% of companies that have a marketing department make use of social media. Which social media platforms to adopt and how to use them to support the business strategies is often not a deliberate choice in companies. Therefore a strategic framework is proposed here that guides companies in making the choices that together entail their social media strategy. The research starts with an inventory of social media by ...

Incorporating social media into dermatologic education.

Science.gov (United States)

Ko, Lauren N; Rana, Jasmine; Burgin, Susan

2017-10-15

In the current digital age, medical education has slowly evolved from the largely lecture-based teaching style of the past to incorporate more interactive pedagogical techniques, including use of social media. Already used readily by millennial trainees and clinicians, social media can also be used in innovative ways to teach trainees and facilitate continuing education among practicing clinicians. In this commentary, we discuss many learning benefits of social media and review potential pitfalls of employing social media in both trainee and physician dermatological education.

Advanced Daily Prediction Model for National Suicide Numbers with Social Media Data.

Science.gov (United States)

Lee, Kyung Sang; Lee, Hyewon; Myung, Woojae; Song, Gil-Young; Lee, Kihwang; Kim, Ho; Carroll, Bernard J; Kim, Doh Kwan

2018-04-01

Suicide is a significant public health concern worldwide. Social media data have a potential role in identifying high suicide risk individuals and also in predicting suicide rate at the population level. In this study, we report an advanced daily suicide prediction model using social media data combined with economic/meteorological variables along with observed suicide data lagged by 1 week. The social media data were drawn from weblog posts. We examined a total of 10,035 social media keywords for suicide prediction. We made predictions of national suicide numbers 7 days in advance daily for 2 years, based on a daily moving 5-year prediction modeling period. Our model predicted the likely range of daily national suicide numbers with 82.9% accuracy. Among the social media variables, words denoting economic issues and mood status showed high predictive strength. Observed number of suicides one week previously, recent celebrity suicide, and day of week followed by stock index, consumer price index, and sunlight duration 7 days before the target date were notable predictors along with the social media variables. These results strengthen the case for social media data to supplement classical social/economic/climatic data in forecasting national suicide events.

LIBRARIES, SOCIAL MEDIA AND METRICS

Directory of Open Access Journals (Sweden)

Nieves González Fernández-Villavicencio

2016-02-01

Full Text Available This paper is an abstract of the dissertation Profitability of a library using social media and highlights research carried out in order to demonstrate the profitability of libraries that make use of social media both to offer products and services to the users in line with their expectations and needs and to deliver different types of ROI. A set of social media indicators to measure the evolution and results has also been established.

Social Media Arrive in School; Principals Look at Impacts

Science.gov (United States)

Armistead, Lew

2010-01-01

Social media have the potential to improve educational opportunities for high school students, but also present legal and policy challenges for public school principals. Those were among opinions expressed in the 2010 Principals' Partnership Poll. The most frequently-cited request by the 306 respondents was help in integrating social media into…

Imaging professionals' views of social media and its implications.

Science.gov (United States)

Bagley, Jennifer E; DiGiacinto, Dora D; Hargraves, Kensi

2014-01-01

To help radiation sciences students and professionals understand the implications of and best practices for personal postings on social media Web sites. The authors conducted a survey to capture radiologic science professionals' opinions regarding trends related to using social media for employment, as well as for their personal use. The majority of imaging professionals are mindful of their privacy settings and believe their activity on social media sites reflects on them professionally. Participants in this study noted they maintain high privacy settings. In spite of this, both supervisors and nonsupervisors in this study held opinions about the use of social media in employment decisions that are inconsistent with what can occur in the workplace. Survey respondents did not believe there should be employment sanctions for behaviors that routinely are sanctioned in the workplace. An important message that has emerged from this research is that employees should not only adhere to the strictest privacy settings on their personal social media sites, but they also should be judicious in what they choose to share, with the understanding that nothing posted online is truly private. Supervisors and nonsupervisors should become familiar with their institutional policies regarding the use of social media in the workplace, and supervisors specifically should ensure that they follow institutional policy regarding the use of social media in employment decisions.

Social media for lifelong learning.

Science.gov (United States)

Kind, Terry; Evans, Yolanda

2015-04-01

Learning is ongoing, and can be considered a social activity. In this paper we aim to provide a review of the use of social media for lifelong learning. We start by defining lifelong learning, drawing upon principles of continuous professional development and adult learning theory. We searched Embase and MEDLINE from 2004-2014 for search terms relevant to social media and learning. We describe examples of lifelong learners using social media in medical education and healthcare that have been reported in the peer-reviewed literature. Medical or other health professions students may have qualities consistent with being a lifelong learner, yet once individuals move beyond structured learning environments they will need to recognize their own gaps in knowledge and skills over time and be motivated to fill them, thereby incorporating lifelong learning principles into their day-to-day practice. Engagement with social media can parallel engagement in the learning process over time, to the extent that online social networking fosters feedback and collaboration. The use of social media and online networking platforms are a key way to continuously learn in today's information sharing society. Additional research is needed, particularly rigorous studies that extend beyond learner satisfaction to knowledge, behaviour change, and outcomes.

Chinese social media analysis for disease surveillance

Energy Technology Data Exchange (ETDEWEB)

Cui, Xiaohui [Wuhan Univ., Wuhan (China); Yang, Nanhai [Wuhan Univ., Wuhan (China); Wang, Zhibo [Wuhan Univ., Wuhan (China); East China Institute of Technology, Nanchang (China); Hu, Cheng [Wuhan Univ., Wuhan (China); Zhu, Weiping [Wuhan Univ., Wuhan (China); Li, Hanjie [Wuhan Univ., Wuhan (China); Ji, Yujie [Wuhan Univ., Wuhan (China); Liu, Cheng [Oak Ridge National Lab. (ORNL), Oak Ridge, TN (United States)

2015-09-11

Here, it is reported that there are hundreds of thou- sands of deaths caused by seasonal flu all around the world every year. More other diseases such as chickenpox, malaria, etc. are also serious threats to people’s physical and mental health. There are 250,000–500,000 deaths every year around the world. Therefore proper techniques for disease surveillance are highly demanded. Recently, social media analysis is regarded as an efficient way to achieve this goal, which is feasible since growing number of people have been posting their health information on social media such as blogs, personal websites, etc. Previous work on social media analysis mainly focused on English materials but hardly considered Chinese materials, which hinders the application of such technique to Chinese peo- ple. In this paper, we proposed a new method of Chinese social media analysis for disease surveillance. More specifically, we compared different kinds of methods in the process of classification and then proposed a new way to process Chinese text data. The Chinese Sina micro-blog data collected from September to December 2013 are used to validate the effectiveness of the proposed method. The results show that a high classification precision of 87.49 % in average has been obtained. Comparing with the data from the authority, Chinese National Influenza Center, we can predict the outbreak time of flu 5 days earlier.

Parents and the media: causes and consequences of parental media socialization

NARCIS (Netherlands)

Notten, N.J.W.R.

2011-01-01

Media literacy is an important part of socialization and with media use becoming ever more essential in modern society, research on parental media socialization is vital. This study proposes the intergenerational transmission of parent’s media competencies, as a specific kind of cultural

The life cycle of social media

NARCIS (Netherlands)

Ph.H.B.F. Franses (Philip Hans)

2014-01-01

markdownabstract__Abstract__ Using weekly data on the interest for 17 social media via Google trends and using quarterly data on actual users for 3 social media, it is reported in this letter that the life cycles of social media mimic those of durable consumer goods. On average, the popularity of

Social Media as Collaborative Media in Workplace Learning

Science.gov (United States)

Thomas, Kristopher J.; Akdere, Mesut

2013-01-01

As a result of rapid changes in technology, much is discussed about the use of social media in branding, marketing, and in general corporate communications. The intensity with which social media tools--blogs, wikis, Twitter, instant messaging (IM) and Facebook, among others--have proliferated is staggering. Increasingly important is the role of…

Connecting Corporate and Consumer Social Responsibility Through Social Media Activism

DEFF Research Database (Denmark)

Kampf, Constance Elizabeth

2018-01-01

To highlight aspects of activism obscured by a focus on legitimacy and ideology, this paper argues that shifting focus from legitimacy and ideology to identity, problem-solving & dialogue is needed to understand emerging forms of Social Media Native Activism that connect Consumer Social...... Responsibility (CnSR) and Corporate Social Responsibility (CSR). Taking this view as a basis for social activism offers a valuable perspective for understanding some emergent forms of social media activism towards business. Two cases of social media ‘native’ social activist organizations working to create...... movements are examined from this problem solving & dialogue-based perspective—Carrotmob, and the Good Guide. These cases represent examples of a post-dialectic frame for understanding how social media can affect approaches to activism....

Building Social Media Connections

Science.gov (United States)

Ferriter, William N.; Ramsden, Jason T.; Sheninger, Eric C.

2012-01-01

Incorporating social media tools into your professional practices does not have to be intimidating as long as you are willing to tackle five action steps. It is far easier to articulate the strengths--and to imagine the possibilities--of social media spaces as tools for communication and professional development when you are actively using those…

Social media in the promotion of health.

Science.gov (United States)

Matikainen, Janne; Huovila, Janne

Social media has brought about a major change in communication. Besides ordinary people, the change applies to organizations and public authorities. In the social media, the public becomes an active player and content provider. With social media, communication will become increasingly media-centered. The change in communication scenery has challenged traditional expertise. On the other hand, social media also opens up many possibilities for the establishment of expertise and health communication. Within the social media, communities can become significant sites for the production of knowledge and expertise. They may generate useful activity as regards the combination of health information activities and everyday life, but sometimes they can also become a cradle of false information. In its various forms, social media provides a versatile forum for health communication, where people can be met interactively.

Securing social media in the enterprise

CERN Document Server

Dalziel, Henry

2015-01-01

Securing Social Media in the Enterprise is a concise overview of the security threats posed by the use of social media sites and apps in enterprise network environments. Social media sites and apps are now a ubiquitous presence within enterprise systems and networks, and are vulnerable to a wide range of digital systems attacks. This brief volume provides security professionals and network systems administrators a much-needed dive into the most current threats, detection techniques, and defenses for these attacks, and provides a roadmap for best practices to secure and manage social media wi

Connecting Corporate and Consumer Social Responsibility Through Social Media Activism

DEFF Research Database (Denmark)

Kampf, Constance Elizabeth

2018-01-01

To highlight aspects of activism obscured by a focus on legitimacy and ideology, this paper argues that shifting focus from legitimacy and ideology to identity, problem-solving & dialogue is needed to understand emerging forms of Social Media Native Activism that connect Consumer Social Responsib......To highlight aspects of activism obscured by a focus on legitimacy and ideology, this paper argues that shifting focus from legitimacy and ideology to identity, problem-solving & dialogue is needed to understand emerging forms of Social Media Native Activism that connect Consumer Social...... Responsibility (CnSR) and Corporate Social Responsibility (CSR). Taking this view as a basis for social activism offers a valuable perspective for understanding some emergent forms of social media activism towards business. Two cases of social media ‘native’ social activist organizations working to create...

Social media and consumer choice

NARCIS (Netherlands)

Bronner, F.; de Hoog, R.

2014-01-01

Social media are becoming increasingly important for consumer decisions. This holds true in particular for vacation decision-making, as an example of a high-involvement decision. The research focuses upon the relation between the information people search regarding aspects or properties of choice

Linking online news and social media

NARCIS (Netherlands)

Tsagkias, M.; de Rijke, M.; Weerkamp, W.

2011-01-01

Much of what is discussed in social media is inspired by events in the news and, vice versa, social media provide us with a handle on the impact of news events. We address the following linking task: given a news article, find social media utterances that implicitly reference it. We follow a

Social media for movie lovers

OpenAIRE

Nguyen, Hieu

2013-01-01

The main objective of this thesis project is to develop a basic social media application which targets a specific group of users – movie lovers. So the project aim is to firstly develop a basic social media application, which is a web application that has basic features of social media such as user authentication, user relationship, news feed, etc. Secondly, the website should provide special features such as movie information, movie reviewing, recommendation system. to target the group of mo...

Social Media Marketing

DEFF Research Database (Denmark)

Hollensen, Svend; Raman, Anthony

2014-01-01

Social media marketing can be understood as a group of Internet-based applications that build on the foundations of Web 2.0 and that then allows the creation and exchange of ‘User Generated Content’. In the ‘Bowling’ marketing world, marketers target certain customer groups and send out...... this is a very direct one-way communication approach. In a social media marketing world, the bowling metaphor does not fit anymore. On this arena marketing can be better described as playing “Pinball”: Companies serve up a “marketing ball” (brands and brand-building messages) into a dynamic and chaotic market...... environment. The “marketing ball” is then diverted and often accelerated by social media “bumpers”, which change the ball’s course in chaotic ways. Occasionally, the marketing ball will come back to the company. At this point, the firm (brand) has to use the flippers to interact and throw it back...

Social media for non-profit organizations in Vietnam

OpenAIRE

Nguyen, Thy

2016-01-01

The thesis presents about social media in general and social media for non-profit organizations in Vietnam in particular. The writer wanted to explore the disadvantages that non-profits in Vietnam face when using social media and search for recommendations which helps them to use it more efficiently. In the theoretic part, core concepts related to social media were introduced, namely, definition of social media, its types, the popular platforms, situation of social media in Vietnam, pros...

Social Media Use as Urban Acupuncture for Empowering Socially Challenged Communities

DEFF Research Database (Denmark)

Messeter, Jörn

2015-01-01

counteract negative influences in the community, e.g., drug abuse and gangsterism. Interviews with staff and participants reveal that use of social media in the context of a socially challenged community results in social media use, and connections between online and offline activities, that stands...... in contrast to earlier social media research. These differences may inform design and social innovation for disruptive interaction to address negative influences, such as drugs and gangsterism, in socially challenged communities.......This article explores potential roles of social media in community empowerment, based on a study of a non-profit NGO in a socially challenged suburb of Cape Town, South Africa. In particular, it focuses on the relation between on-line and off-line behavior, and how the use of social media can...

Jumping on the Social Media Bandwagon

Science.gov (United States)

Blakeslee, Lori

2012-01-01

Should a school district jump on the social media bandwagon? Yes! Social media provide a low-cost way to communicate school district priorities, influence decision makers, and tell its story without filters. Equally important, social media are where constituents are spending a lot of their time. With more than 800 million members, Facebook is an…

Social Media Correlates of Organizational Climate

Science.gov (United States)

Smith, Daniel Crane

2009-01-01

This research (1) gathered data from a sample of employees on their social media practices and the social media policies of their employers and (2) investigated how blogging and other social media added to a model of organizational climate that promotes (a) knowledge sharing and cooperation, and (b) trust in peers and management. The research…

Assessing Trustworthiness in Social Media: A Social Computing Approach

Science.gov (United States)

2015-11-17

University Press, (05 2014) Huan Liu, Jiliang Tang. Trust in Social Media , Synthesis Lectures on Information Security, Privacy , and Trust: Morgan & Claypool...applications such as targeted advertisements or real- time monitoring of political opinions. Huge amounts of data generated by social media users present...Networking Site" • Research Problem Studied: Privacy and security are major concerns for many users of social media . When users share information (e.g

Games Are Social/Media(ted)/Technology Too . . .

OpenAIRE

Casey O’Donnell; Mia Consalvo

2015-01-01

In this manifesto, we argue that social media research needs to take the broader field of game studies in the exploration and understanding of social media. Many of the results, theories, and concepts developed in the study of games has significant implications for the study of all social media. Of course, game studies should be paying attention to social media research too.

The Takeoff of Social Media in Tourism

DEFF Research Database (Denmark)

Hvass, Kristian Anders; Munar, Ana Maria

2012-01-01

Over the years, online marketing has grown in importance in the tourism industry. This media space offers companies throughout the tourism value system numerous marketing tools, one of the most recent being social media. Social media allows companies to interact directly with customers via various...... Internet platforms and monitor and interact with customer opinions and evaluations of services. This exploratory article studies the travel portion of the tourism experience through airlines’ use of social media on two social media platforms for a 6-month time period. The social media content posted...... by airlines is analyzed and categorized according to the promotional marketing mix. In addition, the authors propose four categories to describe the overall communicative behavior. Among the results, it is shown that there is a lack of strategic perspective among airlines’ utilization of social media...

Theories of Social Media: Philosophical Foundations

Directory of Open Access Journals (Sweden)

Jiayin Qi

2018-02-01

Full Text Available Although many different views of social media coexist in the field of information systems (IS, such theories are usually not introduced in a consistent framework based on philosophical foundations. This paper introduces the dimensions of lifeworld and consideration of others. The concept of lifeworld includes Descartes’ rationality and Heidegger’s historicity, and consideration of others is based on instrumentalism and Heidegger’s “being-with.” These philosophical foundations elaborate a framework where different archetypal theories applied to social media may be compared: Goffman’s presentation of self, Bourdieu’s social capital, Sartre’s existential project, and Heidegger’s “shared-world.” While Goffman has become a frequent reference in social media, the three other references are innovative in IS research. The concepts of these four theories of social media are compared with empirical findings in IS literature. While some of these concepts match the empirical findings, some other concepts have not yet been investigated in the use of social media, suggesting future research directions. Keywords: Social media, Lifeworld, Consideration of others, Rationality, Historicity, Instrumentalism, Being-with, Presentation of self

Internal Social Media's Impact on Socialization and Commitment

Science.gov (United States)

Gonzalez, Ester S.

2012-01-01

Social media technologies present an opportunity for organizations to create value by acclimating new employees and increasing organizational commitment. Past research has indicated that many organizations have leveraged social media in innovative ways. The purpose of this study is to investigate an internal social media tool that was designed and…

Intercultural Peers’ effect on Social Identity of Social Media Users

DEFF Research Database (Denmark)

Khajeheian, Datis

2016-01-01

- and their impact on two constructs, namely the global and local social identity. Adopting the ethnographic approach and a complementary phase of interviews, this study explores the influence of social media peers on consumers’ identity and consumption patterns. The findings show that the influence of “consumer...... socialization of peers” on the social identity of consumers is overestimated. Rather, the main influence comes from peers in the real world. The influence of this real world peer on consumption patterns is much higher than social media peers. Though social media is used for communication of real world peers......This research investigates the effect of social media peers on the social identity of consumers. The critical perspective of this research is based on the consumer socialization theory research framework. This framework consists of three levels - the global, national and local peers...

A Scoping Review of Social Media Use in Social Work Practice.

Science.gov (United States)

Chan, Chitat

2016-01-01

The trend of using social media in social work is increasing, but research which systematically reviews and evaluates their uses in actual practice is limited. This article reviews the social work literature to identify the uses, benefits, and limitations of social media in social work practice, and identifies current gaps in the literature to provide recommendations for future social work research. Articles in 64 social work journals published between 2000 and 2014 were screened and analyzed. The included articles (n = 20) were analyzed with particular reference to their level of evidence and ways of social media use. The methodological quality of the studies in this review was low, and this was consistent with the findings of recent systematic reviews of social media use in medical healthcare. The findings initially suggested that social media can potentially contribute to various social work processes, including: service user engagement, need assessment, intervention, and program evaluation. Limitations include lack of quality control, reliability, confidentiality, and privacy. In social work, the dominant research concern in social media is more about professional ethics than their application in intervention. Implications for research and practice are discussed.

Social media news patterns : An international overview of frequently used social media news patterns

NARCIS (Netherlands)

Merja Drake; Vera Gaikhorst; Sjoerd de Vries

2014-01-01

Wereldwijd onderzoek: Hoe gebruiken nieuwsmedia social media? Jongeren lezen geen krant meer, ze kijken op hun smartphone die ze altijd bij de hand hebben. Binnen het lectoraat social media en reputatiemanagement van NHL hogeschool te Leeuwarden heeft een groep internationale studenten in 12 landen

Porting Social Media Contributions with SIOC

Science.gov (United States)

Bojars, Uldis; Breslin, John G.; Decker, Stefan

Social media sites, including social networking sites, have captured the attention of millions of users as well as billions of dollars in investment and acquisition. To better enable a user's access to multiple sites, portability between social media sites is required in terms of both (1) the personal profiles and friend networks and (2) a user's content objects expressed on each site. This requires representation mechanisms to interconnect both people and objects on the Web in an interoperable, extensible way. The Semantic Web provides the required representation mechanisms for portability between social media sites: it links people and objects to record and represent the heterogeneous ties that bind each to the other. The FOAF (Friend-of-a-Friend) initiative provides a solution to the first requirement, and this paper discusses how the SIOC (Semantically-Interlinked Online Communities) project can address the latter. By using agreed-upon Semantic Web formats like FOAF and SIOC to describe people, content objects, and the connections that bind them together, social media sites can interoperate and provide portable data by appealing to some common semantics. In this paper, we will discuss the application of Semantic Web technology to enhance current social media sites with semantics and to address issues with portability between social media sites. It has been shown that social media sites can serve as rich data sources for SIOC-based applications such as the SIOC Browser, but in the other direction, we will now show how SIOC data can be used to represent and port the diverse social media contributions (SMCs) made by users on heterogeneous sites.

Social Media Ecology in Distributed Workplaces

DEFF Research Database (Denmark)

Giuffrida, Rosalba; Dittrich, Yvonne

2011-01-01

In this position paper, we discuss about methods currently adopted for research- ing the use of social media in distributed workplace. We have extensively reviewed previ- ous empirical studies through an ongoing Systematic Mapping Study focused on the use of social media in distributed teams; from...... the review, we realized that research is mainly per- formed through a mix of qualitative and quantitative methods and that each study usually fo- cuses on one specific kind social media at a time. We believe that the social media ecology should be researched as a whole and in relationship with the physical...

The executive's guide to enterprise social media strategy how social networks are radically transforming your business

CERN Document Server

Barlow, Mike

2010-01-01

An actionable framework for developing and executing successful social media strategies supporting collaboration, teamwork and communication in modern corporationsUsing straightforward language, this book offers real-world stories and revealing anecdotes to demonstrate how executives and business leaders develop successful corporate social media strategies.High level guidance to developing the practical business frameworks and policies necessary for implementing and managing successful corporate social media strategiesDescribes the actual processes, organizational structures, and technology pl

Games Are Social/Media(ted/Technology Too . . .

Directory of Open Access Journals (Sweden)

Casey O’Donnell

2015-04-01

Full Text Available In this manifesto, we argue that social media research needs to take the broader field of game studies in the exploration and understanding of social media. Many of the results, theories, and concepts developed in the study of games has significant implications for the study of all social media. Of course, game studies should be paying attention to social media research too.

A Dialogue with Social Media Experts: Measurement and Challenges of Social Media Use in Chinese Public Relations Practice

OpenAIRE

Yi Luo; Hua Jiang

2012-01-01

With the advent and increasing popularity of new communication technologies, social media tools have been widely used in corporate organization-public communication. The extant literature on social media use in public relations practice has largely centered on the ways social media tools have transformed the practice of public relations in the United States. Limited studies have examined the role of social media in China. The present study represents one of the first to investigate the measur...

Identifying the new Influencers in the Internet Era: Social Media and Social Network Analysis

Directory of Open Access Journals (Sweden)

MIGUEL DEL FRESNO GARCÍA

2016-01-01

Full Text Available Social media influencers (SMIs can be defined as a new type of independent actor who are able to shape audience attitudes through the use of social media channels in competition and coexistence with professional media. Being able to accurately identify SMIs is critical no matter what is being transmitted in a social system. Social Network Analysis (SNA has been recognized as a powerful tool for representing social network structures and information dissemination. SMIs can be identifi ed by their high-ranking position in a network as the most important or central nodes. The results reveal the existence of three different typologies of SMIs: disseminator, engager and leader. This methodology permits the optimization of resources to create effective online communication strategies.

Social Media as an Informant.

Energy Technology Data Exchange (ETDEWEB)

Crawford, Justin

2016-10-01

With today’s means of communication and the billions of people across the globe using social media, it is no surprise that law enforcement intelligence operations have turned to using social media as an information collection medium. Using social media to collect information on individuals offers many benefits to law enforcement agencies but also includes certain manageable risks. There are several oversight regulations that department administrators and officers alike should be aware of. While the regulations certainly do not prevent information collection, law enforcement officers may find the constraints somewhat burdensome. This paper seeks to help identify the more prevalent issues with using social media as a virtual informant and guide agencies in a way to avoid the more common mistakes. These mistakes can lead to civil rights infringements and government oversteps by state, local and tribal officials.

Social Media Use Among Nurses: Literature Review.

Science.gov (United States)

Cordoş, Ariana Anamaria; Bolboacă, Sorana D

2016-01-01

The scope of the research was to increase the understanding of social media's influence among nurses while highlighting gaps in the literature and areas for further research. The search of PubMed database was performed in November 2015, using terms to identify peer-reviewed articles that describe the use of social media for nursing students or nurse practitioners. A systematic approach was used to retrieve papers and extract relevant data. There were identified 23 full text articles involving social media and nurse-related terminology. The majority of the studies were interventional (n = 20) that assessed social media as a teaching tool. Podcasts, Multiplayer virtual worlds and mixed social media platforms has also been assessed. Social media is used as a tool of information for nurses mainly as the means for engaging and communicating.

Social Social Media and the Moral Development of Adolescent Pupils

African Journals Online (AJOL)

Social Social Media and the Moral Development of Adolescent Pupils: ... this article interrogates the impact of this rapid growth of social media networks, ... Given that the abuse of Internet by adolescents and other social groups who interact ...

Social Media in Surgical Training: Opportunities and Risks.

Science.gov (United States)

Ovaere, Sander; Zimmerman, David D E; Brady, Richard R

2018-05-02

Surgeon engagement with social media is growing rapidly. Innovative applications in diverse fields of health care are increasingly available. The aim of this review is to explore the current and future applications of social media in surgical training. In addition, risks and barriers of social media engagement are analyzed, and recommendations for professional social media use amongst trainers and trainees are suggested. The published, peer-reviewed literature on social media in medicine, surgery and surgical training was reviewed. MESH terms including "social media", "education", "surgical training" and "web applications" were used. Different social media surgical applications are already widely available but limited in use in the trainee's curriculum. E-learning modalities, podcasts, live surgery platforms and microblogs are used for teaching purposes. Social media enables global research collaboratives and can play a role in patient recruitment for clinical trials. The growing importance of networking is emphasized by the increased use of LinkedIn, Facebook, Sermo and other networking platforms. Risks of social media use, such as lack of peer review and the lack of source confirmation, must be considered. Governing surgeon's and trainee's associations should consider adopting and sharing their guidelines for standards of social media use. Surgical training is changing rapidly and as such, social media presents tremendous opportunities for teaching, training, research and networking. Awareness must be raised on the risks of social media use. Copyright © 2018 Association of Program Directors in Surgery. All rights reserved.

[Social media, children and pediatricians].

Science.gov (United States)

Le Heuzey, M-F

2012-01-01

Using social media web sites is a common activity for children, and any site that allows social interaction (social network, games, virtual worlds...) is a social media site. Pediatricians are in a position to help families understand the benefits and the risks of these sites, and to diagnose problems in children and adolescents as cyberbullying, depression, and post traumatic disorder. Copyright © 2011 Elsevier Masson SAS. All rights reserved.

Social media design for dummies

CERN Document Server

Warner, Janine

2014-01-01

Learn to design professional and effective social media profiles! Whether you're trying to attract a new employer or get new fans to notice your brand, your social media profiles need to distinguish you from the masses. Packed with the secrets behind the hottest Facebook timelines, Twitter backgrounds, and LinkedIn profiles, this fun-but-straightforward guide shows you how to create eye-catching social media profiles with a professional, cohesive design. Includes online resources and downloadable templates that allow you to make your own profiles quick and easyReveals techniques for making a

Social media in colorectal surgery.

Science.gov (United States)

Wexner, S D; Petrucci, A M; Brady, R R; Ennis-O'Connor, M; Fitzgerald, J E; Mayol, J

2017-02-01

The engagement of social media in healthcare continues to expand. For members of the colorectal community, social media has already made a significant impact on practice, education and patient care. The applications are unique such that they provide a platform for instant communication and information sharing with other users worldwide. The purpose of this article is to provide an overview of how social media has the potential to change clinical practice, training, research and patient care in colorectal surgery. Colorectal Disease © 2016 The Association of Coloproctology of Great Britain and Ireland.

Stakeholder Engagement Through Social Media

DEFF Research Database (Denmark)

Etter, Michael; Castello, Itziar

competing logics of stakeholder engagement: the current (influence logic) and the new logic underlying social media (logic of community). With a longitudinal study of 26 months we observe how engagements failed since managers were not able to integrate certain symbolic and substantive elements of the new......The introduction of new information and communication technologies such social media platforms in organizations results in a new emerging logic of stakeholder engagement around sustainable development issues. We investigate how middle managers of a pharmaceutical corporation navigate between two...... introduced by social media....

Social Media Use and Episodic Heavy Drinking Among Adolescents.

Science.gov (United States)

Brunborg, Geir Scott; Andreas, Jasmina Burdzovic; Kvaavik, Elisabeth

2017-06-01

Objectives Little is known about the consequences of adolescent social media use. The current study estimated the association between the amount of time adolescents spend on social media and the risk of episodic heavy drinking. Methods A school-based self-report cross-sectional study including 851 Norwegian middle and high school students (46.1% boys). frequency and quantity of social media use. Frequency of drinking four or six (girls and boys, respectively) alcoholic drinks during a single day (episodic heavy drinking). The MacArthur Scale of Subjective Social Status, the Barratt Impulsiveness Scale - Brief, the Brief Sensation Seeking Scale, the Patient Health Questionnaire-9 items for Adolescents, the Strengths and Difficulties Questionnaire Peer Relationship problems scale, gender, and school grade. Results Greater amount of time spent on social media was associated with greater likelihood of episodic heavy drinking among adolescents ( OR = 1.12, 95% CI (1.05, 1.19), p = 0.001), even after adjusting for school grade, impulsivity, sensation seeking, symptoms of depression, and peer relationship problems. Conclusion The results from the current study indicate that more time spent on social media is related to greater likelihood of episodic heavy drinking among adolescents.

How Social Media Recruitment Influences Organizational Social Responsibility

Directory of Open Access Journals (Sweden)

Gabriel-Andrei BREZOIU

2014-06-01

Full Text Available More and more employers declare they used or plan to use social media throughout human resources management processes. On one side, it is part of employer branding policy to offer relevant information to people about how it is to work in that organisation, including social media channels. On the other side, these means are really attractive regarding targeting options and reaching a wide range of applicants at a low cost. This paper summarizes the main evolutions of social media use in businesses in general, but also in recruitment, in particular. Moreover, we consider the ethical implications and possible solutions.

Predicting the Trends of Social Events on Chinese Social Media.

Science.gov (United States)

Zhou, Yang; Zhang, Lei; Liu, Xiaoqian; Zhang, Zhen; Bai, Shuotian; Zhu, Tingshao

2017-09-01

Growing interest in social events on social media came along with the rapid development of the Internet. Social events that occur in the "real" world can spread on social media (e.g., Sina Weibo) rapidly, which may trigger severe consequences and thus require the government's timely attention and responses. This article proposes to predict the trends of social events on Sina Weibo, which is currently the most popular social media in China. Based on the theories of social psychology and communication sciences, we extract an unprecedented amount of comprehensive and effective features that relate to the trends of social events on Chinese social media, and we construct the trends of prediction models by using three classical regression algorithms. We found that lasso regression performed better with the precision 0.78 and the recall 0.88. The results of our experiments demonstrated the effectiveness of our proposed approach.

Media Morality and Visual Icons in the Age of Social Media

DEFF Research Database (Denmark)

Mortensen, Mette; Trenz, Hans-Jörg

2016-01-01

New and social media are increasingly used to raise issues of global justice. Images and texts representing distant suffering in an emotionally charged way involve users of social media in debates about ethical standards and moral responsibility. This raises the question of how social media users...... in fall 2015, which raised questions of distant spectatorship and moral responses with renewed urgency and immediacy. We consider the conditions of collective reception and interpretation of visual icons of human suffering, which became viral through social media in this period. We first situate social...... media reception in the framework for the analysis of moral spectatorship. We secondly explore the link between iconic images and the emergence of so-called impromptu publics of moral spectatorship. As an empirical case, we refer to the performance of reddit discussion groups in confronting the salient...

Social media and (dis)connectivity

DEFF Research Database (Denmark)

Tække, Jesper

The paper discuss the relation between media of communication and societal (dis)connectivity. The question is how communication media provide society with different possibilities for (dis)connectivity in different historical media societies. The paper draws on Luhmann’s theory of social systems...... for social systems to develop structures with new forms of communicative connections. Even though society only is possible because of communication media and gets new possibilities for the formation of new structures providing it with new connection possibilities, in the beginning a new communication medium....... In the present society we also see signs of new dis-connectivity, i.e. fake news, political polarization, and economic and democratic inequality. In the final section the paper analyse such problems triggered by digital media. Also the paper point out some new possibilities triggered by the acquisition of social...

Social Media Communication and Consumer Brand Perceptions

OpenAIRE

Rizwan Ali Khadim; Bilal Zafar; Muhammad Younis

2014-01-01

Social media has changed the shape of communication strategies in the corporate world. Corporations are using social media to reach their maximum stakeholders in minimum time at different social media forums. Consumers being an important corporate stakeholder hold significant importance in corporate communication strategy. The current study examines the role of social media communication on consumer brand perceptions and their buying behavior. A comprehensive survey is conducted through vario...

Social media storytelling alliances and destination branding.

OpenAIRE

Lund, Niels Frederik

2018-01-01

The emergence of social media necessitates a fundamental rethink of marketing practises as brands are now co-created with social media users. Destination management organisations (DMOs) therefore need to develop new social media strategies. This thesis suggests that DMOs ought to strengthen their storytelling capabilities as it is an essential tool in increasing social media engagement. A conceptual framework is therefore developed drawing on four particular sociological concepts: storytellin...

Social Media Management Strategies for Organizational Impression Management and their Effect on Public Perception

DEFF Research Database (Denmark)

Benthaus, Janek; Risius, Marten; Beck, Roman

2016-01-01

strategy, help companies to positively influence the public perception among social media users. A mixed methods approach is applied, where we quantitatively analyze 15 million user-generated Twitter messages containing information about 45 large global companies highly active on Twitter, as well as almost......With the growing importance of social media, companies increasingly rely on social media management tools to analyze social media activities and to professionalize their social media engagement. In this study, we evaluate how social media management tools, as part of an overarching social media...... 160 thousand corresponding messages sent from these companies via their corporate Twitter accounts. Additionally, we conducted interviews with six social media experts to gain complementary insights. By these means, we are able to identify significant differences between different social media...

Social Media Policy in Social Work Education: A Review and Recommendations

Science.gov (United States)

Karpman, Hannah E.; Drisko, James

2016-01-01

Although social media use has grown dramatically, program policies have not kept pace. Some programs now state that student social media activities have led to professional conduct reviews and may violate ethical standards. This article reviews current social media policies and conceptualizes their key elements. A review of current social media…

Enriching Higher Education with Social Media: Development and Evaluation of a Social Media Toolkit

Science.gov (United States)

Gülbahar, Yasemin; Rapp, Christian; Kilis, Selcan; Sitnikova, Anna

2017-01-01

While ubiquitous in everyday use, in reality, social media usage within higher education teaching has expanded quite slowly. Analysis of social media usage of students and instructors for teaching, learning, and research purposes across four countries (Russia, Turkey, Germany, and Switzerland) showed that many higher education instructors actively…

Pharmacy, social media, and health: Opportunity for impact.

Science.gov (United States)

Cain, Jeff; Romanelli, Frank; Fox, Brent

2010-01-01

To discuss opportunities and challenges for pharmacists' use of social media to affect health care. Not applicable. Evolutions in social media (e.g., Facebook, Twitter, YouTube) are beginning to alter the way society communicates. These new applications promote openness, user-generated content, social networking, and collaboration. The technologies, along with patient behaviors and desires, are stimulating a move toward more open and transparent access to health information. Although social media applications can reach large audiences, they offer message-tailoring capabilities that can effectively target specific populations. Another powerful aspect of social media is that they facilitate the organization of people and distribution of content-two necessary components of public health services. Although implementing health interventions via social media poses challenges, several examples exist that display the potential for pharmacists to use social media in health initiatives. Pharmacists have long played a role in educating patients on matters influencing health care. Social media offer several unique features that may be used to advance the role of pharmacy in health care initiatives. Public familiarity with social media, the economical nature of using social media, and the ability to disseminate information rapidly through social media make these new applications ideal for pharmacists wanting to provide innovative health care on both an individual and public level.

On Relational Capital in Social Media

DEFF Research Database (Denmark)

Etter, Michael; Fieseler, Christian

2010-01-01

Stakeholder relationships become increasingly important as new communication technologies en-able interest groups to communicate their demands, organize themselves and voice their concerns with ease. In this changing stakeholder environment, the creation and maintenance of relational social capital...... relies not only on communication in classical media alone but also on the various online channels summarized by the term “social media.” Utilizing a literature study and expert interviews, this article explores how organizations engage in creating and maintaining relational social capital...... by communicating their corporate social responsibility efforts through social media channels....

Social proof in social media shopping: An experimental design research

Directory of Open Access Journals (Sweden)

Abdul Talib Yurita Yakimin

2017-01-01

Full Text Available The practices of social proof techniques to attract consumers to shop on social media have proliferated over time and been used extensively. The reviewed literature uncovers that social community recommendation, customers’ ratings and reviews, celebrity’s endorser and numbers of likes, affect consumers’ purchasing decisions. However, the effect of different types of social proof techniques on purchasing intention is unknown. This study empirically compares the effect of number of followers, celebrity endorser and social community recommendation on consumers’ purchasing intention. An experiment has been conducted and the results reveal that the consumers’ purchasing intention differs between groups. Further analysis discovers that the impact on consumers’ purchasing intention is different between high number of followers and low number of followers, and between having social community recommendation and not having social community recommendation. Though, the impact of these two techniques is equal wherein no technique is superior to other. In order to gain purchasing engagement and boost online sales, online businesses on social media are encouraged to use the power of social proof technique, either by increasing the number of followers or providing more social community recommendations.

Social Media Use in Pediatric Dermatology.

Science.gov (United States)

Fogel, Alexander L; Teng, Joyce M C

2016-01-01

Social media is predicted to become increasingly important in dermatology because of its potential to serve as a platform for public health campaigns, aid in participant recruitment for clinical trials, increase public engagement in health care, and facilitate scientific discourse. No study of social media use in pediatric dermatology has been performed, so we analyzed the use of the seven leading social media platforms in pediatric dermatology, with a focus on patient advocacy groups, professional societies, research journals, and research institutions. We observed that 89% of patient advocacy groups, 100% of professional societies, 62.5% of research journals, and 0% of academic pediatric dermatology departments maintained one or more social media accounts. Our observations suggest that all stakeholder groups, and in particular members of the research community, have the potential to further their engagement, connections, and communications through social media. © 2016 Wiley Periodicals, Inc.

Social media guidelines and best practices: recommendations from the Council of Residency Directors Social Media Task Force.

Science.gov (United States)

Pillow, Malford T; Hopson, Laura; Bond, Michael; Cabrera, Daniel; Patterson, Leigh; Pearson, David; Sule, Harsh; Ankel, Felix; Fernández-Frackelton, Madonna; Hall, Ronald V; Kegg, Jason A; Norris, Donald; Takenaka, Katrin

2014-02-01

Social media has become a staple of everyday life among over one billion people worldwide. A social networking presence has become a hallmark of vibrant and transparent communications. It has quickly become the preferred method of communication and information sharing. It offers the ability for various entities, especially residency programs, to create an attractive internet presence and "brand" the program. Social media, while having significant potential for communication and knowledge transfer, carries with it legal, ethical, personal, and professional risks. Implementation of a social networking presence must be deliberate, transparent, and optimize potential benefits while minimizing risks. This is especially true with residency programs. The power of social media as a communication, education, and recruiting tool is undeniable. Yet the pitfalls of misuse can be disastrous, including violations in patient confidentiality, violations of privacy, and recruiting misconduct. These guidelines were developed to provide emergency medicine residency programs leadership with guidance and best practices in the appropriate use and regulation of social media, but are applicable to all residency programs that wish to establish a social media presence.

Capitalizing on Social Media for Career Development.

Science.gov (United States)

Escoffery, Cam; Kenzig, Melissa; Hyden, Christel; Hernandez, Kristen

2018-01-01

Social media is powerful and has effective tools for career advancement. Health promotion professionals at all stages of their career can employ social media to develop their profile, network with a range of colleagues, and learn about jobs and other career-enhancing opportunities. This article focuses on several social media resources, describes their key functions for career development, and offers strategies for effective use. Steps in using social media include creating a personal profile, sharing products such as newsletters or publications, and locating volunteer and job opportunities. Learning skills to use social media effectively is important to advancing careers and to the expansion of the public health workforce.

The role of social media in schizophrenia: evaluating risks, benefits, and potential.

Science.gov (United States)

Torous, John; Keshavan, Matcheri

2016-05-01

Patients with schizophrenia suffer from numerous social problems often because of negative symptoms of the illness and impairments in social cognition. Social media and social networks now offer a novel tool to engage and help patients navigate and potentially improve social functioning. In this review, we aim to explore how impaired neural networks in schizophrenia impair social functioning, examine the evidence base for social networks and social media to help in the role, consider the evidence for current risks and benefits of use, and discuss the future of social media and social networks for schizophrenia. Patients with schizophrenia are increasingly connected to and engaged with social media. There is strong evidence that they own, use, and accept digital tools like smartphones and already use social media services like Facebook at high rates, especially among those who are younger. Less is known about the clinical risks and benefits of social media use in schizophrenia, although there are increasingly more social networking platforms being designed specifically for those with mental illness. Social media tools have the potential to offer a plethora of new services to patients with schizophrenia, although the clinical evidence base for such is still nascent. It is important to ensure that both clinicians and patients are aware of and educated about the risks of using social media. Going forward, it is likely that social media will have an expanding role in care, with social media offering new pathways to address negative symptoms and impairments in social cognition in schizophrenia.

The Social Media Disorder Scale

NARCIS (Netherlands)

van den Eijnden, R.J.J.M.; Lemmens, Jeroen; Valkenburg, Patti

2016-01-01

There is growing evidence that social media addiction is an evolving problem, particularly among adolescents. However, the absence of an instrument measuring social media addiction hinders further development of the research field. The present study, therefore, aimed to test the reliability and

The Social Media Disorder Scale

NARCIS (Netherlands)

van den Eijnden, R.J.J.M.; Lemmens, J.S.; Valkenburg, P.M.

There is growing evidence that social media addiction is an evolving problem, particularly among adolescents. However, the absence of an instrument measuring social media addiction hinders further development of the research field. The present study, therefore, aimed to test the reliability and

Using Social Media in Exercises

Energy Technology Data Exchange (ETDEWEB)

Donaldson, Jeff

2014-04-28

This presentation discusses the use of social media as a tool during the full-scale exercise Tremor-14 in Las Vegas, and examines Lessons Learned as a path forward in using social media to disseminate Emergency Public Information (EPI) on a regular basis.

A Social Media Practicum: An Action-Learning Approach to Social Media Marketing and Analytics

Science.gov (United States)

Atwong, Catherine T.

2015-01-01

To prepare students for the rapidly evolving field of digital marketing, which requires more and more technical skills every year, a social media practicum creates a learning environment in which students can apply marketing principles and become ready for collaborative work in social media marketing and analytics. Using student newspapers as…

Social Media & Consumer Insights: Waarom zagen we 5 jaar geleden social media niet aankomen?

NARCIS (Netherlands)

A. Cox

2011-01-01

full text via link. Wat zijn de ontwikkelingen in social media research, naar wie luisteren we nu eigenlijk in social media, wie is de werkelijke innovator en wie is de werkelijke deler, en wat kunnen merken met klantervaringen? Anita Cox (Insights Director) trapt af met de vraag: Waarom zagen we

Social Media: Strategic Asset or Operational Vulnerability?

Science.gov (United States)

2012-05-04

and senior leaders have taken small steps in harnessing social media , but there is more to be done. Social media can have positive effects both on...Operational commanders must be aware of the advantages and disadvantages of social media and have safeguards in place to ensure it does not become a...operational success if it is not protected and used properly. Operational commanders must be aware of the advantages and disadvantages of social media

User-Generated Social Media Events in Tourism

OpenAIRE

Mariné Roig, Estela; Martín Fuentes, Eva; Daries Ramón, Natalia

2017-01-01

Social media and mobile technologies have revolutionised communication and particular attention has been given to user-generated content (UGC) and the formation of online communities; however, little attention has been given to tourist events entirely generated by users through social media. This paper aims to define and characterise the phenomenon of tourism user-generated events (UGEs) through social media around the user's new empowered role and to assess user-generated social media events...

Enhancing Unit Cohesion Via Social Media

Science.gov (United States)

2016-06-10

Leavenworth, March 22, 2016). 8 Jeremy Harris Lipschultz, Social Media Communication : Concepts, Practices, Data, Law and Ethics (New York, NY...Gazette 97, no. 2 (February 2013): 8-14. Lipschultz, Jeremy Harris. Social Media Communication : Concepts, Practices, Data, Law and Ethics . New York, NY... communicate , but usually limit their scope of online participation to simply obtaining a social media presence. Although having a presence online is

A Survey of Social Media Use and Preferences in Patients with Inflammatory Bowel Disease.

Science.gov (United States)

Reich, Jason; Guo, Ling; Hall, Julia; Tran, Ashley; Weinberg, Janice; Groshek, Jacob; Rowell, Tanya E; DiPalma, Jack A; Farraye, Francis A

2016-11-01

With the recent increase in the use of social media, patients with chronic illnesses are using the Internet as a resource for disease management. As the peak incidence of inflammatory bowel disease (IBD) occurs in patients between the ages of 15 and 30, IBD is a suitable condition to study social media use. The aim of this study was to assess social media usage and preferences in patients with IBD. We administered a survey to 118 patients with IBD at our outpatient practice at the Boston Medical Center (BMC), Center for Digestive Disorders, and the University of Southern Alabama (USA) between November 1, 2015, and March 9, 2016. The most frequently used IBD-specific social media website was the CCFA (86%). High-frequency social media users were more likely to agree that "social media is useful for managing my IBD," compared with low-frequency social media users (OR 3.23, 0.3-10.1, P = 0.199). Fifty-five percent of respondents were interested in obtaining patient-with-IBD education through social media, or organizations such as the CCFA, whereas 45% did not express interest. Sixty-two percent of patients would be interested in following a social media account established by their gastroenterologist. Privacy and/or confidentiality issues were the primary barriers to social media use. Last, most patients were unsure of the quality of IBD information posted online. The results of this study suggest that patients who frequently use social media are highly interested in using social media in the management of their IBD. Most patients with IBD in our study were interested in receiving IBD information from their gastroenterologist and other patient-related organizations through social media. Most patients are unsure of the quality of IBD information posted on social media. Gastroenterologists should be aware that their patients may use social media to obtain disease education. Future studies should assess the quality of IBD information on social media and the effectiveness

Ethics and social media.

Science.gov (United States)

Milton, Constance L

2014-10-01

Nurses' use of social media has increased significantly with growing numbers of media-sharing opportunities, platforms, and emerging forms of electronic applications. With the proliferation, opportunities and limitations surface regarding the responsibilities and accountability that nurses have in choosing technology applications with an embedded philosophical ethos that is consistent with the discipline's societal mandate of serving humankind in ways that honor human dignity. This article begins a discussion addressing possible disciplinary obligations and responsibilities for the implementation of social media platforms and possible implications for its future use in the discipline of nursing. © The Author(s) 2014.

Exploring opportunities to support mental health care using social media: A survey of social media users with mental illness.

Science.gov (United States)

Naslund, John A; Aschbrenner, Kelly A; McHugo, Gregory J; Unützer, Jürgen; Marsch, Lisa A; Bartels, Stephen J

2017-10-20

Social media holds promise for expanding the reach of mental health services, especially for young people who frequently use these popular platforms. We surveyed social media users who self-identified as having a mental illness to learn about their use of social media for mental health and to identify opportunities to augment existing mental health services. We asked 240 Twitter users who self-identified in their profile as having a mental illness to participate in an online survey. The survey was in English and inquired about participants' mental health condition, use of social media for mental health and interest in accessing mental health programs delivered through social media. Respondents from 10 countries completed 135 surveys. Most respondents were from the United States (54%), Canada (22%) and the United Kingdom (17%) and reported a psychiatric diagnosis of either schizophrenia spectrum disorder (27%), bipolar disorder (25%), major depressive disorder (16%) or depression (20%). Young adults age ≤35 (46%) were more likely to use Instagram (P = .002), Snapchat (P social media (P social media, especially to promote overall health and wellbeing (72%) and for coping with mental health symptoms (90%). This exploratory study demonstrates the feasibility of reaching social media users with mental illness and can inform efforts to leverage social media to make evidence-based mental health services more widely available to those in need. © 2017 John Wiley & Sons Australia, Ltd.

Social Media, Health Policy, and Knowledge Translation.

Science.gov (United States)

Roland, Damian

2018-01-01

Social media has been cited as a methodology for reducing the knowledge translation gap, creating communities of practice, and reducing traditional hierarchical divisions. Social movements have also embraced social media as a means of spreading their aims and reaching wide audiences. However, its impact on health policy is seldom considered. The author examines the complexity of clinicians' use of social media to influence policy and how policy and government groups may use social media to help their own objectives. Crown Copyright © 2017. Published by Elsevier Inc. All rights reserved.

Social media as a source of market information

Directory of Open Access Journals (Sweden)

Tomasz Kubiak

2017-06-01

Full Text Available Nowadays information plays an important role in the development of companies. Information constitutes the main source of building competitive advantage allowing to make a good business decision, which leads to a company’s success on the market. Conducting marketing research makes it possible to obtain valuable information, but unfortunately this method is usually associated with the necessity of bearing high costs and in many cases research itself is conducted in an incorrect way and delivers incorrect information. We live in the age of information society, which is associated with the rapid development of the Internet and tools using the Internet allowing various forms of communication. One of such tools are social media platforms, which are usually regarded as a place for building contact networks and communication with other users. It is worth pointing out here that thanks to their popularity social media have become a place which is more and more often noticed by companies. Almost every well-known brand has its profile in the social media, allowing the users of social media portals direct contact with products, or services offered by a particular brand. Persistent popularity of social media means that they are becoming a rich source of information, both about the users – current and potential clients, but also about rivals – companies with a similar profile of activity, actively operating in social networks. The starting point for further deliberations are issues associated with the functioning of social media as a place allowing to obtain market information, which in light of the concept of market intelligence constitutes an alternative to traditional marketing research.

Social Media and New Technology: A Primer.

Science.gov (United States)

Hogan, Marjorie; Strasburger, Victor C

2018-04-01

Social media and new media are becoming increasingly important in the lives of preteens and teens. This article reviews what is currently known about positive and negative effects of social media, social networking, and internet use and what safety measures should be considered.

Investigating Instructional Strategies for Using Social Media in Formal and Informal Learning

Directory of Open Access Journals (Sweden)

Baiyun Chen

2012-01-01

Full Text Available Despite the high popularity of personal use of online social media, a low percentage of students and instructors use them for educational purposes. This qualitative study explores the use of social media among faculty in the discipline of public administration in the United States. Eight instructors participated in telephone interviews about their experiences and perceptions of using social media for teaching and learning. Instructors perceive that informal learning using social media could be facilitated by instructors and integrated into formal learning environments for enriched discussions, increased engagement, and broad connections. This study provides qualitative empirical support for social learning theories while offering strategies for and examples of how social media can be used to connect formal and informal learning.

Development Impact of Social Media

OpenAIRE

Ackland, Robert; Tanaka, Kyosuke

2015-01-01

This paper assesses the role of social media in social and economic development. The web and in particular, social media such as social network sites (e.g. Facebook) and microblogs (e.g. Twitter), allows ordinary citizens to connect with one another and share information via computer-mediated networks. This behavior is often explicitly or implicitly networked (for example, people ‘friend’ one another on Facebook and ‘follow’ one another on Twitter, leading to the formation of s...

Social Media and Online Brand Communities

OpenAIRE

Ansarin, Madina; Ozuem, Wilson

2014-01-01

It is widely recognised that a better understanding of social media and its implications is essential for\\ud formulating effective branding strategies in evolving Computer-Mediated Marketing Environments\\ud (CMMES). However, few studies have examined how social media influences brand image in the luxury\\ud sector. The current study intends to examine whether increased exposure through social media influences\\ud brand image in technologically infused marketing environments. Drawing on extant l...

Social media use by orthodontic patients.

Science.gov (United States)

Henzell, M; Knight, A; Antoun, J S; Farella, M

2013-12-01

Internet-based social media sites have recently surged in popularity and are often used to share thoughts and seek support about health issues. The aim of this study was to investigate how orthodontic patients use Internet-based social media sites to share their treatment-related experiences and attitudes towards braces. A secondary objective was to investigate whether an online or mobile application would be considered helpful in improving co-operation with the use of orthodontic appliances. Patients visiting the orthodontic clinic at the University of Otago were asked to participate in a cross-sectional survey that sought details of their Internet-based social media use and their thoughts about the development of a reminder application. The sample comprised 130 orthodontic patients, with a mean age of 17.2 (SD 6.9) and a nearly equal sex distribution (52.3% were female). Internet-based social media sites were used by 80.8%, with Facebook being the most popular. Some 13.3% of the sample had posted comments about braces on these social media sites. Only 6.7% had considered obtaining information about orthodontic treatment from Internet-based social media sites, with the majority (81%) preferring to seek this information directly from their orthodontist. Nearly two-thirds of those who had difficulty remembering to wear their orthodontic appliances reported that a reminder application on their phone would be beneficial. A large proportion of orthodontic patients use Internet-based social media sites, although only a few currently use them to post about treatment-related topics. Social media sites may provide a useful channel of communication for patients seeking support. Further research is needed to evaluate the use of phone reminder applications in orthodontics.

Time distortion when users at-risk for social media addiction engage in non-social media tasks.

Science.gov (United States)

Turel, Ofir; Brevers, Damien; Bechara, Antoine

2018-02-01

There is a growing concern over the addictiveness of Social Media use. Additional representative indicators of impaired control are needed in order to distinguish presumed social media addiction from normal use. (1) To examine the existence of time distortion during non-social media use tasks that involve social media cues among those who may be considered at-risk for social media addiction. (2) To examine the usefulness of this distortion for at-risk vs. low/no-risk classification. We used a task that prevented Facebook use and invoked Facebook reflections (survey on self-control strategies) and subsequently measured estimated vs. actual task completion time. We captured the level of addiction using the Bergen Facebook Addiction Scale in the survey, and we used a common cutoff criterion to classify people as at-risk vs. low/no-risk of Facebook addiction. The at-risk group presented significant upward time estimate bias and the low/no-risk group presented significant downward time estimate bias. The bias was positively correlated with Facebook addiction scores. It was efficacious, especially when combined with self-reported estimates of extent of Facebook use, in classifying people to the two categories. Our study points to a novel, easy to obtain, and useful marker of at-risk for social media addiction, which may be considered for inclusion in diagnosis tools and procedures. Copyright © 2017 Elsevier Ltd. All rights reserved.

Making a Home for Social Media

DEFF Research Database (Denmark)

Heyer, Clint; Shklovski, Irina; Gorm Jensen, Nanna

2013-01-01

In this paper we report on the design and implementation of an initial prototype to explore how to better situate in the home social media content individually generated by family members. We considered whether existing infrastructure and practices of social media might be leveraged to offer new...... of sharing and disclosure based on pre-existing practices and attitudes toward social technologies. The study demonstrated that there are productive design opportunities in home systems that can leverage content via a broad range of social media applications....

Strategic Organizational Engagement in Social Media to Motivate Directed Action

Science.gov (United States)

Heath, Donald Ray, Jr.

2014-01-01

Little is known regarding organizations' high-level strategies toward social media. This research develops an empirically informed understanding of how organizations can engage in social media to accomplish their strategic goals. To develop an in formed understanding, I conduct interpretive case research over a twenty-four month period on a single…

COMPLAINING BEHAVIOUR IN SOCIAL MEDIA

Directory of Open Access Journals (Sweden)

Václav Stříteský

2016-07-01

Full Text Available Purpose – to present the issue of dealing with negative word-of-mouth under the newly created conditions of social media and formulate a set of rules for dealing with negative contributions in social networks such as Facebook. Design/methodology/approach – The paper presents findings from both a quantitative survey of Czech Facebook users and expert interviews. Findings – The results of the survey that was done among internet users has proven, that Czech Facebook users are fully aware of the fact that by complaining publicly via social media they can get a company in a serious trouble and want to use it to their advantage. Expert interviews agreed on necessity of good knowledge of the community, quick response to the posts and careful consideration of deleting negative contributions. Research limitations/implications – the empirical research is focused on the Czech market that is specific in the field of internet user behaviour. Findings are primarily valid solely for the social network Facebook. Other platforms may differ in complaining behaviour of the users. Practical implications – research findings show, that social media play an important role in complaining behaviour of Czech internet users. This fact results in the necessity of the presence in social media and careful monitoring the word-of-mouth. Crucial factors of successful communication in social media are knowledge of the com munity, quick response to the posts and careful consideration of deleting negative contributions.Originality/Value – Word of mouth, nowadays the most powerful marketing tool and the strongest argument in the decision making process, is now not limited to the circle of nearest friends of family. Social media gives people a voice that is immediate and can have impact. Without an effective and fast reaction of the company, a serious harm can be suffered. The significance of social network Facebook in complaining behaviour of Czech consumers is assessed

Adapting Behavioral Interventions for Social Media Delivery

Science.gov (United States)

Waring, Molly E; May, Christine N; Ding, Eric Y; Kunz, Werner H; Hayes, Rashelle; Oleski, Jessica L

2016-01-01

Patients are increasingly using online social networks (ie, social media) to connect with other patients and health care professionals—a trend called peer-to-peer health care. Because online social networks provide a means for health care professionals to communicate with patients, and for patients to communicate with each other, an opportunity exists to use social media as a modality to deliver behavioral interventions. Social media-delivered behavioral interventions have the potential to reduce the expense of behavioral interventions by eliminating visits, as well as increase our access to patients by becoming embedded in their social media feeds. Trials of online social network-delivered behavioral interventions have shown promise, but much is unknown about intervention development and methodology. In this paper, we discuss the process by which investigators can translate behavioral interventions for social media delivery. We present a model that describes the steps and decision points in this process, including the necessary training and reporting requirements. We also discuss issues pertinent to social media-delivered interventions, including cost, scalability, and privacy. Finally, we identify areas of research that are needed to optimize this emerging behavioral intervention modality. PMID:26825969

Adapting Behavioral Interventions for Social Media Delivery.

Science.gov (United States)

Pagoto, Sherry; Waring, Molly E; May, Christine N; Ding, Eric Y; Kunz, Werner H; Hayes, Rashelle; Oleski, Jessica L

2016-01-29

Patients are increasingly using online social networks (ie, social media) to connect with other patients and health care professionals--a trend called peer-to-peer health care. Because online social networks provide a means for health care professionals to communicate with patients, and for patients to communicate with each other, an opportunity exists to use social media as a modality to deliver behavioral interventions. Social media-delivered behavioral interventions have the potential to reduce the expense of behavioral interventions by eliminating visits, as well as increase our access to patients by becoming embedded in their social media feeds. Trials of online social network-delivered behavioral interventions have shown promise, but much is unknown about intervention development and methodology. In this paper, we discuss the process by which investigators can translate behavioral interventions for social media delivery. We present a model that describes the steps and decision points in this process, including the necessary training and reporting requirements. We also discuss issues pertinent to social media-delivered interventions, including cost, scalability, and privacy. Finally, we identify areas of research that are needed to optimize this emerging behavioral intervention modality.

Unscrewing social media networks, twice

DEFF Research Database (Denmark)

Birkbak, Andreas

2017-01-01

Social media are often claimed to be an important new force in politics. One way to investigate such a claim is to follow an early call made in actor-network theory (ANT) to “unscrew” those entities that are assumed to be important and show how they are made up of heterogeneous networks of many...... different actors (Callon and Latour 1981). In this article I take steps towards unscrewing seven Facebook pages that were used to mobilize citizens for and against road pricing in Copenhagen in 2011-2012. But I encounter the difficulty that social media are already explicitly understood in Internet Studies...... that it can be combined with liberal notions of a singular public sphere (Somers 1995b; 1995a). In order to unscrew social media as a political force, I suggest that we need to work through both the assembling of social media networks and attend to corresponding reconstructions of liberal political narratives...

Innovative patient care practices using social media.

Science.gov (United States)

Mattingly, T Joseph

2015-01-01

To characterize the literature on social media applications used to deliver patient care. A search of the literature was conducted on June 11, 2014, using PubMed, MEDLINE, CINAHL, and Communication Abstracts databases for clinical studies between 2004 and 2014. A combination of the search terms "social media" or "Web 2.0" or "online social networking" or "Facebook" or "Twitter" AND "patient care" or "health care" was used. In addition, 42 additional abstracts were retrieved from www.patientslikeme.com for review. Only published, peer-reviewed journal articles were considered and only publications in English were included. The abstracts from this search were reviewed for relevance to Web-based social media platforms being used in patient care activities. A total of 35 articles were included in the review. A majority of the studies published on social media and patient care used cross-sectional designs and were conducted in the United States. Multiple social media applications were studied, but Facebook was the predominant social media tool found. Patient care opportunities for various diseases with social media have been studied. Recurring themes included overcoming barriers, engaging and empowering patients, enhancing research, providing information for health promotion, scratching the surface, and potential pitfalls. Social media have the potential to help patients and practitioners overcome multiple barriers in the delivery of health care. Maintaining patient privacy, security of information shared in the platform, and integrity of information shared are all concerns when using this type of Web application.

Social media for public health: an exploratory policy analysis.

Science.gov (United States)

Fast, Ingrid; Sørensen, Kristine; Brand, Helmut; Suggs, L Suzanne

2015-02-01

To accomplish the aims of public health practice and policy today, new forms of communication and education are being applied. Social media are increasingly relevant for public health and used by various actors. Apart from benefits, there can also be risks in using social media, but policies regulating engagement in social media is not well researched. This study examined European public health-related organizations' social media policies and describes the main components of existing policies. This research used a mixed methods approach. A content analysis of social media policies from European institutions, non-government organizations (NGOs) and social media platforms was conducted. Next, individuals responsible for social media in their organization or projects completed a survey about their social media policy. Seventy-five per cent of institutions, NGOs and platforms had a social media policy available. The primary aspects covered within existing policies included data and privacy protection, intellectual property and copyright protection and regulations for the engagement in social media. Policies were intended to regulate staff use, to secure the liability of the institution and social responsibility. Respondents also stressed the importance of self-responsibility when using social media. This study of social media policies for public health in Europe provides a first snapshot of the existence and characteristics of social media policies among European health organizations. Policies tended to focus on legal aspects, rather than the health of the social media user. The effect of such policies on social media adoption and usage behaviour remains to be examined. © The Author 2014. Published by Oxford University Press on behalf of the European Public Health Association. All rights reserved.

Experience in the use of social media in medical and health education. Contribution of the IMIA Social Media Working Group.

Science.gov (United States)

Paton, C; Bamidis, P D; Eysenbach, G; Hansen, M; Cabrer, M

2011-01-01

Social media are online tools that allow collaboration and community building. Succinctly, they can be described as applications where "users add value". This paper aims to show how five educators have used social media tools in medical and health education to attempt to add value to the education they provide. We conducted a review of the literature about the use of social media tools in medical and health education. Each of the authors reported on their use of social media in their educational projects and collaborated on a discussion of the advantages and disadvantages of this approach to delivering educational projects. We found little empirical evidence to support the use of social media tools in medical and health education. Social media are, however, a rapidly evolving range of tools, websites and online experiences and it is likely that the topic is too broad to draw definitive conclusions from any particular study. As practitioners in the use of social media, we have recognised how difficult it is to create evidence of effectiveness and have therefore presented only our anecdotal opinions based on our personal experiences of using social media in our educational projects. The authors feel confident in recommending that other educators use social media in their educational projects. Social media appear to have unique advantages over non-social educational tools. The learning experience appears to be enhanced by the ability of students to virtually build connections, make friends and find mentors. Creating a scientific analysis of why these connections enhance learning is difficult, but anecdotal and preliminary survey evidence appears to be positive and our experience reflects the hypothesis that learning is, at heart, a social activity.

Social media usage among health care providers.

Science.gov (United States)

Surani, Zoya; Hirani, Rahim; Elias, Anita; Quisenberry, Lauren; Varon, Joseph; Surani, Sara; Surani, Salim

2017-11-29

The objective of this study was to evaluate the use of social media among healthcare workers in an attempt to identify how it affects the quality of patient care. An anonymous survey of 35 questions was conducted in South Texas, on 366 healthcare workers. Of the 97% of people who reported owning electronic devices, 87.9% indicated that they used social media. These healthcare workers indicated that they spent approximately 1 h on social media every day. The healthcare workers below the age of 40 were more involved in social media compared to those above 40 (p social media among physicians and nurses was noted to be identical (88% for each group), and both groups encouraged their patients to research their clinical conditions on social media (p social media policy in their hospital compared to nurses (p < 0.05). However, a large proportion of healthcare workers (40%) were unaware of their workplace policy, which could potentially cause a privacy breach of confidential medical information. Further studies are required to evaluate specific effects of these findings on the quality of patient care.

Strategic impact of social media in tourism

OpenAIRE

Seabra, Vera da Costa de

2013-01-01

The main objectives of this dissertation are to find out if Social Media has any impact in Tourism, to determine what tourists’ perceived benefits of using social media when taking trips are, and to ascertain if there is any strategic opportunity for value creation for the tourist. A Social Media value-creation model is created in order to find out if any of the functionalities applied to tourism and any of the perceived benefits of using Social Media in tourism contribute in any ...

An Analysis of the Social Media Presence of the Brands

Directory of Open Access Journals (Sweden)

OTILIA-ELENA PLATON

2014-05-01

Full Text Available Brands need to be close to consumers. The pursuing of this objective convinced an increasing number of companies to start using social media tools, such as social networks or blogs, in order to communicate with a great number of consumers. Hence, social media is rapidly turning into an important part of the brand communication strategy. The power of social media marketing can help the companies to create brand awareness and also to enhance the consumers’ engagement with a brand. Nowadays people seem to enjoy being part of an online brand community. Building a strong social media presence is an efficient way to generate high visibility for the brand. But the companies looking to reach greater exposure for their brand have to vie with dozens of other brands that seek to gain the same consumers’ attention. This is why the authenticity and the credibility are essential aspects that increase the chances of success. Based on the investigation of secondary data sources, this paper aims to analyze the social media presence of some of the most successful brands in Romania. Looking at some examples of social media marketing campaigns, this paper will outline the importance and the impact of such practices for the long-lasting customer relationship and the brand image.

Identification of influence within the social media

NARCIS (Netherlands)

Vollenbroek, Wouter Bernardus; de Vries, Sjoerd A.; Constantinides, Efthymios; Gonçalves, Gisela; Somerville, Ian; Melo, Ana

2013-01-01

Social media is expected to have a growing impact on the corporate reputation of organizations. Various social media actors referred to as social media influencers can have a particular impact on corporate reputation. It is important for organizations to identify these actors and understand how to

Social Media Usage for Patients and Healthcare Consumers: A Literature Review

Directory of Open Access Journals (Sweden)

Ariana-Anamaria Cordoş

2017-04-01

Full Text Available The evolution of Internet from static Web “publishing” to the highly participative, and data-driven, innovations of Web 2.0 has been influencing how people search for health-related information. This review included studies indexed in the PubMed electronic database that focused on social media analysis, examining relationships between participants (patients and healthcare consumers through social media usage. The obtained results showed that previous research regarding social media’s impact on patients and healthcare consumers aimed at a combination of platforms, but there is a penury of information about niche topics or its usage for retrieving medical information. Nevertheless, social media proved to be to be a promising tool in research mainly for recruitment purposes. The review has outlined that eHealth literacy is an attribute for populations that are female and relatively young and educated. Blogs share personal experiences, YouTube contains unregulated, high- and low-quality information that can mislead individuals, Facebook contains more marketing than health-related information, while Wikipedia is recommended for providing high-quality information. Despite healthcare practitioners’ and healthcare public institutions’ reluctance about the use of social media, this review demonstrates the usefulness of social media for patients and healthcare consumers in retrieving health-related information based on content availability and usage implications, and highlights gaps in knowledge that further research needs to fill.

The Limits of Social Media: What Social Media Can Be, and What We Should Hope They Never Become

OpenAIRE

Sam Srauy

2015-01-01

Social media are among many tools that people use to articulate culture. However, it must be remembered that social media are websites that afford community building regardless of the morality, social benefit, or social detriment of the communities that get built. At their core, social media sites are products created by their respective corporations with the intent of monetizing the labor of their users. The values that these sites might offer are dependent on the users and the users’ abilit...

Measuring engagement effectiveness in social media

Science.gov (United States)

Li, Lei; Sun, Tong; Peng, Wei; Li, Tao

2012-03-01

Social media is becoming increasingly prevalent with the advent of web 2.0 technologies. Popular social media websites, such as Twitter and Facebook, are attracting a gigantic number of online users to post and share information. An interesting phenomenon under this trend involves that more and more users share their experiences or issues with regard to a product, and then the product service agents use commercial social media listening and engagement tools (e.g. Radian6, Sysomos, etc.) to response to users' complaints or issues and help them tackle their problems. This is often called customer care in social media or social customer relationship management (CRM). However, all these existing commercial social media tools only provide an aggregated level of trends, patterns and sentiment analysis based on the keyword-centric brand relevant data, which have little insights for answering one of the key questions in social CRM system: how effective is our social customer care engagement? In this paper, we focus on addressing the problem of how to measure the effectiveness of engagement for service agents in customer care. Traditional CRM effectiveness measurements are defined under the scenario of the call center, where the effectiveness is mostly based on the duration time per call and/or number of answered calls per day. Different from customer care in a call center, we can obtain detailed conversations between agents and customers in social media, and therefore the effectiveness can be measured by analyzing the content of conversations and the sentiment of customers.

Social media best practices in emergency management.

Science.gov (United States)

Siskey, Ashley; Islam, Tanveer

2016-01-01

Social media platforms have become popular as means of communications in emergency management. Many people use social media sites such as Facebook and Twitter on a daily basis including during disaster events. Emergency management agencies (EMAs) need to recognize the value of not only having a presence on social media but also actively engaging stakeholders and the public on these sites. However, identifying best practices for the use of social media in emergency management is still in its infancy. The objective of this article is to begin to create or further define best practices for emergency managers to use social media sites particularly Facebook and Twitter in four key areas: 1) implementation, 2) education, 3) collaboration, and 4) communication. A list of recommendations of best practices is formulated for each key area and results from a nationwide survey on the use of social media by county EMAs are discussed in this article.

Consumer-Brand Relationships in Social Media

OpenAIRE

Tsimonis, Georgios; Dimitriadis, Sergios

2014-01-01

The paper focuses on consumer-brand relationships, and attempts to identify what relational benefits and costs consumers-members of social media brand pages perceive. Considering the rapid development of social media and their penetration in business marketing actions, this study is an exploratory step towards the understanding of relational benefits and costs together in the context of social media. A qualitative approach was employed for this study. Data were collected from four focus gr...

Social media use and impact on plastic surgery practice.

Science.gov (United States)

Vardanian, Andrew J; Kusnezov, Nicholas; Im, Daniel D; Lee, James C; Jarrahy, Reza

2013-05-01

Social media platforms have revolutionized the way human beings communicate, yet there is little evidence describing how the plastic surgery community has adopted social media. In this article, the authors evaluate current trends in social media use by practicing plastic surgeons. An anonymous survey on the use of social media was distributed to members of the American Society of Plastic Surgeons. Prevalent patterns of social media implementation were elucidated. One-half of respondents were regular social media users. Reasons for using social media included the beliefs that incorporation of social media into medical practice is inevitable (56.7 percent), that they are an effective marketing tool (52.1 percent), and that they provide a forum for patient education (49 percent). Surgeons with a primarily aesthetic surgery practice were more likely to use social media. Most respondents (64.6 percent) stated that social media had no effect on their practice, whereas 33.8 percent reported a positive impact and 1.5 percent reported a negative impact. This study depicts current patterns of social media use by plastic surgeons, including motivations driving its implementation and impressions on its impact. Many feel that social media are an effective marketing tool that generates increased exposure and referrals. A small number of surgeons have experienced negative repercussions from social media involvement. Our study reveals the presence of a void. There is a definite interest among those surveyed in developing best practice standards and oversight to ensure ethical use of social media platforms throughout the plastic surgery community. Continuing discussion regarding these matters should be ongoing as our experience with social media in plastic surgery evolves.

Developing Ethical Guidelines for Creating Social Media Technology Policy in Social Work Classrooms

OpenAIRE

Shane R. Brady; David A. McLeod; Jimmy A. Young

2015-01-01

This paper will discuss social media technology in the context of social work education. While social media technology is prevalent in social work education, most discourse about ethical use of social media in the classroom has taken a prescriptive and overly cautious approach that neglects the context dependent nature that social work educators teach in as well as the overwhelmingly positive potential of social media technology in the classroom. This paper utilizes social constructivist theo...

Teachers, Social Media, and Free Speech

Science.gov (United States)

Vasek, Mandy; Hendricks, Randy

2016-01-01

Teachers across the United States routinely use social media to improve communication with students and parents, enrich the classroom curriculum, and engage in professional conversations with peers. However, teacher use of social media also has a dark side. Media reports are replete with stories of teachers engaging in inappropriate social…

Scientific Story Telling & Social Media The role of social media in effectively communicating science

Science.gov (United States)

Brinkhuis, D.; Peart, L.

2012-12-01

Scientific discourse generally takes place in appropriate journals, using the language and conventions of science. That's fine, as long as the discourse remains in scientific circles. It is only outside those circles that the rules and techniques of engaging social media tools gain importance. A young generation of scientists are eager to share their experiences by using social media, but is this effective? And how can we better integrate all outreach & media channels to engage general audiences? How can Facebook, Twitter, Skype and YouTube be used as synergy tools in scientific story telling? Case: during IODP Expedtion 342 (June-July 2012) onboard the scientific drillship JOIDES Resolution an onboard educator and videographer worked non-stop fort two months on an integrated outreach plan that tried and tested the limits of all social media tools available to interact with an international public while at sea. The results are spectacular!

ISIS and Social Media: The Combatant Commander’s Guide to Countering ISIS’s Social Media Campaign

Science.gov (United States)

2015-06-07

17 Balancing Intelligence Collection and Information Operations with the 17 Freedom of Speech Social Media Intelligence...balance between gathering intelligence and conducting social media operations against the oppositions imposed by freedom of speech constraints contained... Freedom of Speech Before collecting intelligence and developing social media lines of effort, it is critical for the CCDR to understand the legal

Social Media in Schools: A Treasure Trove or Hot Potato?

Science.gov (United States)

Wang, Yinying

2013-01-01

In the sphere of education, social media has posed enormous challenges and unleashed its potential as a venue to communicate with stakeholders. This case is a fictionalized version of several real cases related to the school leaders' struggle with utilizing social media to accomplish changes in schools. This case describes two high school…

Use of social media by dental educators.

Science.gov (United States)

Arnett, M R; Loewen, J M; Romito, L M

2013-11-01

Social networking applications have become an established means of communication; applications that did not exist ten years ago are now used daily. Social media can be used for a myriad of reasons including instructional tools to supplement learning. This project was designed to assess the usage of social media applications by dental school faculty members and identify the types of accounts they prefer. Four hundred forty-three full-time dental and dental hygiene faculty members from five U.S. dental schools were invited to complete a twelve-item online survey regarding their social media usage. The response rate was 50 percent (n=221). Of the respondents, nearly half were dentists, and 62 percent were ≥51 years of age. Facebook was the most popular social network, reportedly used by 111 respondents. The most often reported frequency of use was weekly (20.4 percent, n=221); users indicated utilizing a network primarily for personal rather than professional purposes. However, 37 percent of the respondents reported not using any social media. The most frequently cited barriers to the use of social media were time (48 percent) and privacy concerns (48 percent). Although few would dispute the influence social media has on today's students, the suitability and appropriateness of social media technology and its integration into dental curricula require further evaluation.

The social strategy cone: Towards a framework for evaluating social media strategies

NARCIS (Netherlands)

Effing, Robin; Spil, Antonius A.M.

2016-01-01

Social media is growing rapidly. Providing both risks and opportunities for organizations as it does. The social strategy cone is developed for evaluating social media strategies. This framework comprises of seven key elements of social media strategies as based on a systematic literature review and

Leveraging Social Computing for Personalized Crisis Communication using Social Media

Science.gov (United States)

Leykin, Dmitry; Aharonson-Daniel, Limor; Lahad, Mooli

2016-01-01

Introduction: The extensive use of social media in modern life redefines social interaction and communication. Communication plays an important role in mitigating, or exacerbating, the psychological and behavioral responses to critical incidents and disasters. As recent disasters demonstrated, people tend to converge to social media during and following emergencies. Authorities can then use this media and other computational methods to gain insights from the public, mainly to enhance situational awareness, but also to improve their communication with the public and public adherence to instructions. Methods: The current review presents a conceptual framework for studying psychological aspects of crisis and risk communication using the social media through social computing. Results: Advanced analytical tools can be integrated in the processes and objectives of crisis communication. The availability of the computational techniques can improve communication with the public by a process of Hyper-Targeted Crisis Communication. Discussion: The review suggests that using advanced computational tools for target-audience profiling and linguistic matching in social media, can facilitate more sensitive and personalized emergency communication. PMID:27092290

Leveraging Social Computing for Personalized Crisis Communication using Social Media.

Science.gov (United States)

Leykin, Dmitry; Aharonson-Daniel, Limor; Lahad, Mooli

2016-03-24

The extensive use of social media in modern life redefines social interaction and communication. Communication plays an important role in mitigating, or exacerbating, the psychological and behavioral responses to critical incidents and disasters. As recent disasters demonstrated, people tend to converge to social media during and following emergencies. Authorities can then use this media and other computational methods to gain insights from the public, mainly to enhance situational awareness, but also to improve their communication with the public and public adherence to instructions. The current review presents a conceptual framework for studying psychological aspects of crisis and risk communication using the social media through social computing. Advanced analytical tools can be integrated in the processes and objectives of crisis communication. The availability of the computational techniques can improve communication with the public by a process of Hyper-Targeted Crisis Communication. The review suggests that using advanced computational tools for target-audience profiling and linguistic matching in social media, can facilitate more sensitive and personalized emergency communication.

Social Media Cocreation Strategies

DEFF Research Database (Denmark)

Gyimóthy, Szilvia; Larson, Mia

2015-01-01

This paper explores how social media becomes a part of integrated marketing communications of festival organizations. The purpose of this paper is to conceptualize the co-creation of festival experiences online by comparing managerial strategies and communicative patterns of three large....... Based on the empirical findings, we propose an analytical framework to improve our understanding of the management of social media communications, offering three distinct value co-creation strategies in a festival context....

Marketing through Social Media : Case: Comparison of Social Media Marketing Approaches of B2C Companies for Company X

OpenAIRE

Rantapelkonen Ahlberg, Jaana

2010-01-01

Rantapelkonen Ahlberg, Jaana. 2010. Social Media Marketing. Case: Comparison of Social Media Marketing Approaches of B2C Companies for Company X. Master’s Thesis. Kemi-Tornio University of Applied Sciences. Business and Culture. Pages 42 (74). The objective of this thesis is to provide insights on how Company X can use Social Media as a marketing and branding tool in consumer marketing in the Swedish market. More specifically, this study attempts to define what kinds of social media are u...

SOCIAL MEDIA AND CLASSROOM ENGAGEMENT: STUDENTS’ PERCEPTION

Directory of Open Access Journals (Sweden)

Malissa Maria Mahmud

2016-12-01

Full Text Available Over the course of the last 15 years or so, social media have shown many facets—from connecting people on a global-scale, to penetrating aspects of lives which otherwise might have remained private or limited to a small audience. In the realm of education, social media have also begun to infiltrate the academic world by influencing and shaping students’ perceptions and influencing learning engagement. With millions of students and teachers simultaneously active on social networks, it is significant to observe how the media could influence student-teacher classroom interactions as well as their online communications. Some studies have documented that teachers who disclosed information about themselves on social media were perceived as more credible by students because they were regarded as more relatable. Moreover, students’ stereotyping beliefs and attitudes towards teachers also come into play when formulating perceptions about teachers on social media. For instance, their communications with teachers are often formal and impersonal on social media, as teachers are viewed as authoritative figures. Consequently, students’ perceptions towards teachers would have a significant repercussion on their interpersonal relationships, which in turn impacts students’ motivation and learning engagement. Thus, this research was conducted to establish preliminary findings whether social media shape students’ perceptions and whether these ramifications would result in positive or negative learning engagement. Consequently, the results indicate that students are more susceptible towards teachers who are active on social media because they are perceived as being more akin to a “real person” who can easily be reached for immediate classroom information and instructions. Such accessibilities via social media enable learning processes to be less contrived by just the physical classroom settings.

Use of social media in the classroom

OpenAIRE

Kobal, Maruša

2012-01-01

In the thesis I examined the use of social media in the classroom at school. In the first part I presented the use of social networks in the European Union and information literacy in Slovenia. I presented, more specifically, social software and selected currently the most popular social networks and the one, used for educational purposes. I also presented good and bad sites of social media, according to teachers who already use social media in the learning process. I also collected examples ...

The European Public on Social Media

DEFF Research Database (Denmark)

Tarta, Ancuta-Gabriela

This study explorers the European public on social media by discussing the case of communicative interactions taking place on the official Facebook page of the European Parliament. Based on the theoretical framework conceptualizing the public and the public sphere on social network sites, the study...... examines the European social media public from two perspectives. The first is a top-down, institutional perspective of European Parliament, based on a case-study approach to the way this European institution constructs and addresses the public through its social media communication. The second is a bottom......-up perspective of the public of social media users, informed by a content analysis of Facebook comments and a discourse analysis of live chat interactions with Members of the European Parliament. Results confirm a discursive potential of the Facebook public of users. In the case of the Facebook comment threads...

The role of social media in online weight management: systematic review.

Science.gov (United States)

Chang, Tammy; Chopra, Vineet; Zhang, Catherine; Woolford, Susan J

2013-11-28

Social media applications are promising adjuncts to online weight management interventions through facilitating education, engagement, and peer support. However, the precise impact of social media on weight management is unclear. The objective of this study was to systematically describe the use and impact of social media in online weight management interventions. PubMed, PsycINFO, EMBASE, Web of Science, and Scopus were searched for English-language studies published through March 25, 2013. Additional studies were identified by searching bibliographies of electronically retrieved articles. Randomized controlled trials of online weight management interventions that included a social media component for individuals of all ages were selected. Studies were evaluated using 2 systematic scales to assess risk of bias and study quality. Of 517 citations identified, 20 studies met eligibility criteria. All study participants were adults. Because the included studies varied greatly in study design and reported outcomes, meta-analysis of interventions was not attempted. Although message boards and chat rooms were the most common social media component included, their effect on weight outcomes was not reported in most studies. Only one study measured the isolated effect of social media. It found greater engagement of participants, but no difference in weight-related outcomes. In all, 65% of studies were of high quality; 15% of studies were at low risk of bias. Despite the widespread use of social media, few studies have quantified the effect of social media in online weight management interventions; thus, its impact is still unknown. Although social media may play a role in retaining and engaging participants, studies that are designed to measure its effect are needed to understand whether and how social media may meaningfully improve weight management.

Information Extraction for Social Media

NARCIS (Netherlands)

Habib, M. B.; Keulen, M. van

2014-01-01

The rapid growth in IT in the last two decades has led to a growth in the amount of information available online. A new style for sharing information is social media. Social media is a continuously instantly updated source of information. In this position paper, we propose a framework for

Strategic Communication and Social Media: An MBA Course from a Business Communication Perspective

Science.gov (United States)

Meredith, Michael J.

2012-01-01

Social media offers an exciting new area for our discipline to produce research and pedagogy that is in high demand by students, industry constituents, and other disciplines. This article discusses why business communication scholars should focus on social media as an important stream of study and outlines an MBA course in social media strategy…

Engaging Students with Social Media

Science.gov (United States)

Bal, Anjali S.; Grewal, Dhruv; Mills, Adam; Ottley, Gary

2015-01-01

The importance of social media for marketing professionals has grown immensely as consumers turn to it to connect with products, brands, and brand communities. Yet limited research investigates the uses of social media to teach core marketing concepts. This article analyzes coursework in foundational marketing classes, with a specific focus on the…

Social Media in Music Education

Science.gov (United States)

Albert, Daniel J.

2015-01-01

Students in the United States use technology and social media platforms for both educational and noneducational purposes. Integration of social media in music education classes can help facilitate learning experiences that would be less likely to happen in a brick-and-mortar setting. However, issues such as privacy and cyberbullying continue to…

Mengukur Efektivitas Social Media Bagi Perusahaan

Directory of Open Access Journals (Sweden)

Kuspuji Catur Bagus Wicaksono

2013-05-01

Full Text Available Enterprises have a new tool in conducting marketing activities to reach more targeted consumers, which is social media. Social media provides a wide range of alternatives for entrepreneurs and companies in conducting marketing activities, which has more interaction and more social to consumers. However, in doing so it is not carelessly, because it must take into consideration the use of measurement and the benefits that would be obtained by using social media. Recently, there are many existing measurements. However, along with the development of the information technology, means to do marketing have to develop also.

Social media analytics and research testbed (SMART: Exploring spatiotemporal patterns of human dynamics with geo-targeted social media messages

Directory of Open Access Journals (Sweden)

Jiue-An Yang

2016-06-01

Full Text Available The multilevel model of meme diffusion conceptualizes how mediated messages diffuse over time and space. As a pilot application of implementing the meme diffusion, we developed the social media analytics and research testbed to monitor Twitter messages and track the diffusion of information in and across different cities and geographic regions. Social media analytics and research testbed is an online geo-targeted search and analytics tool, including an automatic data processing procedure at the backend and an interactive frontend user interface. Social media analytics and research testbed is initially designed to facilitate (1 searching and geo-locating tweet topics and terms in different cities and geographic regions; (2 filtering noise from raw data (such as removing redundant retweets and using machine learning methods to improve precision; (3 analyzing social media data from a spatiotemporal perspective; and (4 visualizing social media data in diagnostic ways (such as weekly and monthly trends, trend maps, top media, top retweets, top mentions, or top hashtags. Social media analytics and research testbed provides researchers and domain experts with a tool that can efficiently facilitate the refinement, formalization, and testing of research hypotheses or questions. Three case studies (flu outbreaks, Ebola epidemic, and marijuana legalization are introduced to illustrate how the predictions of meme diffusion can be examined and to demonstrate the potentials and key functions of social media analytics and research testbed.

Reviewing social media use by clinicians.

Science.gov (United States)

von Muhlen, Marcio; Ohno-Machado, Lucila

2012-01-01

Adoption studies of social media use by clinicians were systematically reviewed, up to July 26th, 2011, to determine the extent of adoption and highlight trends in institutional responses. This search led to 370 articles, of which 50 were selected for review, including 15 adoption surveys. The definition of social media is evolving rapidly; the authors define it broadly to include social networks and group-curated reference sites such as Wikipedia. Facebook accounts are very common among health science students (64-96%) and less so for professional clinicians (13-47%). Adoption rates have increased sharply in the past 4 years. Wikipedia is widely used as a reference tool. Attempts at incorporating social media into clinical training have met with mixed success. Posting of unprofessional content and breaches of patient confidentiality, especially by students, are not uncommon and have prompted calls for social media guidelines.

Deadpool - Profiting from Social Media Marketing

OpenAIRE

Jensen, Mikkel

2016-01-01

This thesis concerns social media, and social media marketing. Specifically, has the campaign for the film Deadpool been chosen in order to illustrate the possible financial affordances within this area. The thesis seeks to investigate past, as well as contemporary tendencies in the world of social media, and how these can be utilized in a marketing context. This is done in order to depict the role of the users, their current influence and ability to create awareness via communicative means. ...

Developing a Social Media Marketing tool

OpenAIRE

Valova, Olga

2015-01-01

The objective of the thesis is to develop a better, easier to use social media marketing tool that could be utilised in any business. By understanding and analysing how business uses social media as well as currently available social media marketing tools, design a tool with the maximum amount of features, but with a simple and intuitive User Interface. An agile software development life cycle was used throughout the creation of the tool. Qualitative analysis was used to analyse existing ...

Using social media for disaster emergency management

Science.gov (United States)

Wang, Y. D.; Wang, T.; Ye, X. Y.; Zhu, J. Q.; Lee, J.

2016-06-01

Social media have become a universal phenomenon in our society (Wang et al., 2012). As a new data source, social media have been widely used in knowledge discovery in fields related to health (Jackson et al., 2014), human behaviour (Lee, 2014), social influence (Hong, 2013), and market analysis (Hanna et al., 2011). In this paper, we report a case study of the 2012 Beijing Rainstorm to investigate how emergency information was timely distributed using social media during emergency events. We present a classification and location model for social media text streams during emergency events. This model classifies social media text streams based on their topical contents. Integrated with a trend analysis, we show how Sina-Weibo fluctuated during emergency events. Using a spatial statistical analysis method, we found that the distribution patterns of Sina-Weibo were related to the emergency events but varied among different topics. This study helps us to better understand emergency events so that decision-makers can act on emergencies in a timely manner. In addition, this paper presents the tools, methods, and models developed in this study that can be used to work with text streams from social media in the context of disaster management.

SPONSORING, BRAND VALUE AND SOCIAL MEDIA

Directory of Open Access Journals (Sweden)

Alexander Zauner

2012-10-01

Full Text Available The increasing involvement of individuals in social media over the past decade has enabled firms to pursue new avenues in communication and sponsoring activities. Besides general research on either social media or sponsoring, questions regarding the consequences of a joint activity (sponsoring activities in social media remain unexplored. Hence, the present study analyses whether the perceived image of the brand and the celebrity endorser credibility of a top sports team influence the perceived brand value of the sponsoring firm in a social media setting. Moreover, these effects are compared between existing customers and non-customers of the sponsoring firm. Interestingly, perceived celebrity endorser credibility plays no role in forming brand value perceptions in the case of the existing customers. Implications for marketing theory and practice are derived.

Social Media Participation in an Activist Movement for Racial Equality.

Science.gov (United States)

De Choudhury, Munmun; Jhaver, Shagun; Sugar, Benjamin; Weber, Ingmar

2016-05-01

From the Arab Spring to the Occupy Movement, social media has been instrumental in driving and supporting socio-political movements throughout the world. In this paper, we present one of the first social media investigations of an activist movement around racial discrimination and police violence, known as "Black Lives Matter". Considering Twitter as a sensor for the broader community's perception of the events related to the movement, we study participation over time, the geographical differences in this participation, and its relationship to protests that unfolded on the ground. We find evidence for continued participation across four temporally separated events related to the movement, with notable changes in engagement and language over time. We also find that participants from regions of historically high rates of black victimization due to police violence tend to express greater negativity and make more references to loss of life. Finally, we observe that social media attributes of affect, behavior and language can predict future protest participation on the ground. We discuss the role of social media in enabling collective action around this unique movement and how social media platforms may help understand perceptions on a socially contested and sensitive issue like race.

Social Media Integration In Secondary Education In Pakistan

Directory of Open Access Journals (Sweden)

Rida Ahmed

2016-06-01

Full Text Available This paper investigates the adequacy of social media implementation in the context of secondary education in Pakistan and highlights the importance and necessity of social media in secondary education. This research has helped in understanding the pros and cons of social media implementation in classrooms and also facilitated in analyzing whether social media helps in student learning, classroom performances, competencies and academic grow. The qualitative study paradigm was used for this research. Six phenomenological interviews were conducted from secondary school teachers.In the light of the derived results. It was concluded that social media was an essential tool that could be used to make classrooms more engaging and ethnically diverse. Results suggested that teachers spent time implementing social media in their classrooms for academic purposes and teachers used these forums for self-education and to interact with like-minded people. Social media can serve the most momentous purposes in education system as today’s digitalized world is all about the Internet and technology, and hence it becomes compulsory for the educationist to understand the importance social networking

Which Social Media? A Call for Contextualization

Directory of Open Access Journals (Sweden)

Lincoln Dahlberg

2015-04-01

Full Text Available This essay briefly reflects upon digital social media in the mid-1990s in order to encourage: first, investigation of pre-twenty first century social media, towards the identification of lessons and resources for present-day research, practice, policy, and activism; and, second, the discursive and socio-historical contextualization of today’s social media.

Social media policy in other orqanizations.

Science.gov (United States)

Sebelius, Carl L

2012-01-01

Most professional organizations have developed policy for use of social media by their members and several have developed Web sites to help members with ethical media use. It is commmon among businesses, nonprofit organizations, and government agencies to have policies governing use of media by employees when communicating with the public and provide employee training. This article samples some of the best practices in social media policy. Development of such policy represents an attractive opportunity for dentistry.

User-Generated Social Media Events in Tourism

Directory of Open Access Journals (Sweden)

Estela Marine-Roig

2017-12-01

Full Text Available Social media and mobile technologies have revolutionised communication and particular attention has been given to user-generated content (UGC and the formation of online communities; however, little attention has been given to tourist events entirely generated by users through social media. This paper aims to define and characterise the phenomenon of tourism user-generated events (UGEs through social media around the user’s new empowered role and to assess user-generated social media events’ online socialness. It is also our aim to provide a useful mixed-methodology analysis framework for UGEs in relation to social media and to highlight their interest for organisations. The methodological approach includes a quantitative model to store, analyse and compare events’ online socialness, which is combined with qualitative, participant observation at the events. This approach is applied to the analysis of three Instagram meetups organised by a specific online community at Catalan ski resorts. The paper’s results show the differential characteristic of tourism UGEs: user initiative and empowerment, full organisation and structure, great social media use and UGC production, brand dissemination, attraction capacity, strong online community bond and faithfulness. With UGEs, an event management paradigm shift occurs as organisations are no longer the main initiators and controllers of the event.

Social media in otolaryngology-head and neck surgery.

Science.gov (United States)

Oyewumi, Modupe; Lee, John; Vescan, Allan

2017-09-01

The objective of this study was to assess the current use of social media tools within Canadian otolaryngology-head and neck surgery (OHNS) programs and to assess the interest within these programs to integrate social media for networking, social, and educational programs. A prospective study from September 2013 to February 2014 was performed involving residents and faculty in Canadian OHNS programs. A 26-item questionnaire was created and sent to staff and resident physicians who met the study inclusion criteria using an online survey tool (http://surveymonkey.com). There were 101 respondents for a 10% response rate. More than half (58.4%) of respondents reported use of social media for personal and/or professional matters. Residents and junior faculty physicians 39 years and younger were more likely to have social media accounts and used them more frequently than their older counterparts. Among staff physicians, pediatric otolaryngologists had the highest rate of use, and otologists exhibited the lowest rate. Cellular phones were the most commonly used devices to access social media sites. Fewer than 35% of social media users failed to separate their personal and professional accounts. Although OHNS trainees and practicing physicians identified the potential benefits of social media tools in their specialty, most were unsure how to apply these tools to their practice. Ours is the first study to assess social media use in OHNS. Otolaryngologists are currently using social media; however, their application as a communication and educational tool in otolaryngology remains to be defined.

Social Media's New Role in Emergency Management

Energy Technology Data Exchange (ETDEWEB)

Ethan Huffman; Sara Prentice

2008-03-01

As technology continues to evolve, emergency management organizations must adapt to new ways of responding to the media and public. This paper examines a brief overview of social media's new role in emergency management. This includes definitions of social media, the benefits of utilizing social media, examples of social media being used and finally a discussion of how agencies, such as Department of Energy national laboratories, can begin including social media in their emergency management plans.

Social media and the transformation of activist communication: exploring the social media ecology of the 2010 Toronto G20 protests

NARCIS (Netherlands)

Poell, T.

2014-01-01

How does the massive use of social media in contemporary protests affect the character of activist communication? Moving away from the conceptualization of social media as tools, this research explores how activist social media communication is entangled with and shaped by heterogeneous

Using Social Media for Student Collaboration

Science.gov (United States)

Tucker, Virginia

2015-01-01

The iGeneration is predisposed to communicating via social media, and oftentimes students' first instinct in classroom group work is to connect with members on social media. While some social networks allow for the creation of private groups, these students are still responsible for adapting the technology for this new purpose: collaborative…

Teaching social media the can-do guide

CERN Document Server

Kirchhoff, Liz

2014-01-01

Sharing social media expertise with library clientele is a natural way for libraries to support their communities-and increase their relevance. This book provides a roadmap for librarians who wish to offer this service but need to brush up on their own social media skills or learn how to cover the topics in a classroom situation. Although there are many books on social media, this volume is unique because it presents complete teaching scripts that can be adapted for various classroom situations along with general guidelines and tips. You'll find general advice on social media as well as su

Hypertextuality and Social Media

DEFF Research Database (Denmark)

Albu, Oana Brindusa; Etter, Michael

2016-01-01

Texts and conversations are central to the constitution of organizations. Through the use of social media technologies, organizational members and nonorganizational members alike have the capacity to author organizational texts that co-constitute an organization as an entity with a specific...... identity in a situational space and time. The implications of this ability are underexplored. This study focused on how two organizations used the social media technology Twitter to interact with their constituents. The article adopts communication-centered and sociomateriality perspectives to illustrate...

Innovation Management, Lead Users and Social Media

DEFF Research Database (Denmark)

Ernst, M.; Brem, Alexander; Voigt, K.-I.

2013-01-01

Purpose — With the rise of social media, the practice of innovation management is changing rapidly as well. While the opening up of corporate innovation processes can be observed in literature as well as in practice (commonly known as “Open Innovation”), we draw the reader’s attention...... to the strategic potential of social media in innovation management. For this, a conceptual framework will be introduced. Design/methodology/approach — In this chapter, we compare established concepts of knowledge management to potentials of social media in this field, which offer more efficient and promising ways...... social media applications is developed and introduced. Originality/value — The unique conceptual framework derived in this chapter is enriched with a discussion of the challenges resulting from the implementation of Lead-User integration along with social media in corporate innovation management...

Use of Social Media in Radiology Education.

Science.gov (United States)

Ranginwala, Saad; Towbin, Alexander J

2018-01-01

Social media has become the dominant method of mass digital communication over the past decade. Public figures and corporations have learned how to use this new approach to deliver their messages directly to their followers. Recently, medical educators have begun to use social media as a means to deliver educational content directly to learners. The purpose of this article is to describe the benefits of using social media for medical education. Because each social media platform has different platform-specific constraints, several different popular social media networks are discussed. For each network, the authors discuss the basics of the platform and its benefits and disadvantages for users and provide examples of how they have used each platform to target a unique audience. Copyright © 2017 American College of Radiology. Published by Elsevier Inc. All rights reserved.

Social Media Use and Conduct Problems in Emerging Adults.

Science.gov (United States)

Galica, Victoria L; Vannucci, Anna; Flannery, Kaitlin M; Ohannessian, Christine McCauley

2017-07-01

Social media use has become pervasive in the lives of emerging adults. Although social media may provide individuals with positive opportunities for communication and learning, social media sites also may provide an outlet for youth conduct problems, such as bullying, harassment, and intentional hostility and aggression toward others. Yet, the relationship between social media use and conduct problems remains unclear. This study investigated the association between conduct disorder (CD) symptoms before age 15 and social media use during emerging adulthood in a large, nationally representative sample. Concurrent associations between antisocial personality disorder (ASPD) symptoms and social media use in emerging adults also were examined. Data for this study were based on 567 emerging adults (50.2 percent female; M age  = 20.0 years). Self-report questionnaires were completed online. Results suggested that more childhood CD symptoms were significantly associated with greater daily social media use during emerging adulthood, and that more daily social media use was significantly associated with current ASPD symptoms. Possible directional and cyclical explanations for these findings are explored. Given the pervasiveness of social media in the lives of emerging adults, these results underscore the importance of considering nuanced methods for using social media sites to encourage positive social interactions and to displace the promotion of conduct problems.

The Social Media Indicator 2 : Towards a Software Tool for Measuring the Influence of Social Media

NARCIS (Netherlands)

Withaar, Robin J.; Ribeiro, Gabriella F.; Effing, Robin

2013-01-01

Influence measurement regarding social media has gained importance. This paper introduces a matrix which is a framework to measure the influence of social media by individual users. This matrix comprises the metrics to measure personal influence for Facebook, Twitter, LinkedIn, YouTube and Google+.

Use of Social Media During Public Emergencies by People with Disabilities

Directory of Open Access Journals (Sweden)

John T. Morris

2014-08-01

Full Text Available Introduction: People with disabilities are generally more vulnerable during disasters and public emergencies than the general population. Physical, sensory and cognitive impairments may result in greater difficulty in receiving and understanding emergency alert information, and greater difficulty in taking appropriate action. The use of social media in the United States has grown considerably in recent years. This has generated increasing interest on the part of national, state and local jurisdictions in leveraging these channels to communicate public health and safety information. How and to what extent people with disabilities use social and other communications media during public emergencies can help public safety organizations understand the communication needs of the citizens in their jurisdictions, and plan their social media and other communications strategies accordingly. Methods: This article presents data from a survey on the use of social media and other communications media during public emergencies by people with disabilities conducted from November 1, 2012 through March 30, 2013. Results: The data presented here show four key results. First, levels of use of social media in general are high for people with disabilities, as well as for the general population. Second, use of social media during emergencies is still low for both groups. Third, levels of use of social media are not associated with income levels, but are significantly and strongly associated with age: younger people use social media at higher rates than older people in both groups (p,0.001. Fourth, differences in the use of social media during emergencies across disability types are slight, with the exception of deaf and hard-of-hearing respondents, the former more likely to have used social media to receive (p¼0.002, verify (p¼0.092 and share (p¼0.007 emergency information . Conclusion: These last two results suggest that effective emergency communications

Social Media and Socio-Political Change: An Asian Perspective

Directory of Open Access Journals (Sweden)

Natalie Pang

2015-10-01

Full Text Available With the widespread adoption of social media in many Asian societies, these platforms are increasingly used in a variety of ways to promote civic and political aims but such uses are shaped by various stakeholders and contexts of use. In this special issue, four papers on Japan, Singapore, Malaysia and China-Australia present highly contextualized assessments of the role of social media in civic and political life in Asia.

Social Media, Traditional Media and Marketing Communication of Public Relations

DEFF Research Database (Denmark)

Khajeheian, Datis; Mirahmadi, Fereshteh

2015-01-01

Public relations are undertaking more important role in the marketing communication and advertising. The present paper reports a survey conducted in three Iranian banks’ public relations departments to understand how they use different media in their marketing communications and other related...... functions. A classification of public relations functions including fourteen functions in three categories has taken as research framework and by using a questionnaire, eight media have been asked to rank for each function, includes Television, Radio, Newspaper, Magazine, Classified Ads, Internet Websites......, Social media and finally Mobile and SMS ads. Findings show that traditional media still play a dominant role in media consumption of public relations, while new Web2.0 media consist of Mobile communications and Social networks, have never ranked better than fifth from eight. Some reasons have been argues...

Influence of social media on Ghanaian youths: Implications for ...

African Journals Online (AJOL)

This paper therefore, highlights the nature of social media, uses of social media in Ghana, theoretical framework on social interactions and influence of social media on Ghanaian youths. It also identifies various ways by which counsellors could intervene to assist youths to make effective use of social media and avoid the ...

Social Media Tips to Enhance Medical Education.

Science.gov (United States)

Shah, Vikas; Kotsenas, Amy L

2017-06-01

In this article, we describe how social media can supplement traditional education, articulate the advantages and disadvantages of various social media platforms for both teachers and learners, discuss best practices to maintain confidentiality of protected health information, and provide tips for implementing social media-based teaching into the training curriculum. Copyright © 2017 The Association of University Radiologists. All rights reserved.

Modern Social Media and Social Revolutions

Science.gov (United States)

2011-12-16

another part of the world is equally presented on the event domain and observable by the social revolution domain. Engagements work as the linkage...MODERN SOCIAL MEDIA AND SOCIAL REVOLUTIONS A thesis presented to the Faculty of the U.S. Army Command and General Staff College in...MM-YYYY) 16-12-2011 2. REPORT TYPE Master’s Thesis 3. DATES COVERED (From - To) FEB 2011 – DEC 2011 4. TITLE AND SUBTITLE Modern Social

Exploring Student’s Blended Learning through Social Media

Directory of Open Access Journals (Sweden)

Leon Andretti Abdillah

2016-12-01

Full Text Available Information technology (IT has been used widely in many aspects of our daily life. Social media as a leading application on the internet has changed many aspects of life become more globalized. This article discussed the use of social media to support learning activities for students in the faculty of computer science. The author used Facebook and WordPress as an alternative to electronic learning, those were: 1 online attendance tool, 2 media storage and dissemination of course materials, 3 and event scheduling for the lectures. Social media succeed to change the way of modern learning styles and environment. The results of this study are some learning activities such as (1 Preparation, (2 Weekly meeting activities, (3 Course Page, (4 Social Media as Online Attendance Tool, (5 Social Media as Learning Repository and Dissemination, and (6 Social Media as Online Event Scheduling. Change conventional learning model becomes visual and distanceless.

Social media and suicide prevention: a systematic review.

Science.gov (United States)

Robinson, Jo; Cox, Georgina; Bailey, Eleanor; Hetrick, Sarah; Rodrigues, Maria; Fisher, Steve; Herrman, Helen

2016-04-01

Social media platforms are commonly used for the expression of suicidal thoughts and feelings, particularly by young people. Despite this, little is known about the ways in which social media can be used for suicide prevention. The aim of this study was to conduct a systematic review to identify current evidence pertaining to the ways in which social media are currently used as a tool for suicide prevention. Medline, PsycInfo, Embase, CINHAL and the Cochrane Library were searched for articles published between 1991 and April 2014. English language articles with a focus on suicide-related behaviour and social media were included. No exclusion was placed on study design. Thirty studies were included; 4 described the development of social media sites designed for suicide prevention, 6 examined the potential of social media in terms of its ability to reach or identify people at risk of suicide, 15 examined the ways in which people used social media for suicide prevention-related purposes, and 5 examined the experiences of people who had used social media sites for suicide prevention purposes. No intervention studies were identified. Social media platforms can reach large numbers of otherwise hard-to-engage individuals, may allow others to intervene following an expression of suicidal ideation online, and provide an anonymous, accessible and non-judgmental forum for sharing experiences. Challenges include difficulties controlling user behaviour and accurately assessing risk, issues relating to privacy and confidentiality and the possibility of contagion. Social media appears to hold significant potential for suicide prevention; however, additional research into its safety and efficacy is required. © 2015 Wiley Publishing Asia Pty Ltd.

Social Media

Science.gov (United States)

2010-05-01

Digital Marketing and Ecommerce Professionals. 29 January 2010. 20 May 2010. <http://econsultancy.com/blog/5324-20+-mind-blowing-social- media...Statistics Revisited.” Econsultancy | Community of Digital Marketing and Ecommerce Professionals. 29 Jan. 2010. 20 May 2010. <http://econsultancy.com/blog

A randomized trial of social media from Circulation.

Science.gov (United States)

Fox, Caroline S; Bonaca, Marc A; Ryan, John J; Massaro, Joseph M; Barry, Karen; Loscalzo, Joseph

2015-01-06

Medical journals use social media to distribute the findings of published articles. Whether social media exposure to original articles improves article impact metrics is uncertain. Articles were randomized to receive targeted social media exposure from Circulation, including postings on the journal's Facebook and Twitter feeds. The primary end point was 30-day article page views. We conducted an intention-to-treat analysis comparing article page views by the Wilcoxon Rank sum test between articles randomized to social media as compared with those in the control group, which received no social media from Circulation. Prespecified subgroups included article type (population/clinical/basic), US versus non-US corresponding author, and whether the article received an editorial. Overall, 243 articles were randomized: 121 in the social media arm and 122 in the control arm. There was no difference in median 30-day page views (409 [social media] versus 392 [control], P=0.80). No differences were observed by article type (clinical, population, or basic science; P=0.19), whether an article had an editorial (P=0.87), or whether the corresponding author was from the United States (P=0.73). A social media strategy for a cardiovascular journal did not increase the number of times an article was viewed. Further research is necessary to understand and quantify the ways in which social media can increase the impact of published cardiovascular research. © 2014 American Heart Association, Inc.

Parents and the media. A study of social differentiation in parental media socialization.

NARCIS (Netherlands)

Notten, N.; Kraaykamp, G.

2009-01-01

In this study we analysed the effects of parental social background and family composition on various types of parental media socialization. We employed the Family Survey Dutch Population 1998, 2000 and 2003 (N = 2608), and analysed respondents’ reports of socialization practices in their parental

Parents and the media: A study of social differentiation in parental media socialization

NARCIS (Netherlands)

Notten, N.J.W.R.; Kraaykamp, G.L.M.

2009-01-01

In this study we analysed the effects of parental social background and family composition on various types of parental media socialization. We employed the Family Survey Dutch Population 1998, 2000 and 2003 (N = 2608), and analysed respondents' reports of socialization practices in their parental

The INC. 500 and social media: Marketing research

Directory of Open Access Journals (Sweden)

Nora Ganim Barnes

2008-07-01

Full Text Available As a great challenge in communications, social media are widely accepted among the general population. Being very flexible and adaptable, they offer an opportunity of active participation to users, thus representing a public forum. This study presents the resultsof social media acceptance in the business world on a sample of the Inc. 500 companies in the US. The research found that familiarity, the value placed on social media and the use of different forms of social media are all related. These companies know that engaging social media requires education and a change of the management effort. They use them to gather critical strategic information by listening to what is being said about themselves and their competitors in the social media world. The Inc. 500 companies accept social media as a medium. They recognize that the marketplace is movingtheir conversations online and the business world needs to join in. These fast-growing, innovative companies offer us a glimpse of the business future because where they lead, others will certainly follow.

My three shrinks: Personal stories of social media exploration.

Science.gov (United States)

Daviss, Steve; Hanson, Annette; Miller, Dinah

2015-04-01

Three psychiatrist authors illustrate the impact of social media on their professional lives by reflecting on personal stories about their experiences with social media. They reflect on their experiences with listservs, chat rooms, online forums, blogs, podcasts, and other interactive media, while recounting actual stories involving those media. The impact of social media on professional advocacy across broad populations is addressed. In addition, the use of social media in educating psychiatric trainees and informing forensic evaluations is discussed. Finally, social media as a tool for enhancing consumer advocacy and addressing controversial patient safety procedures in emergency settings is discussed.

How U.S. children's hospitals use social media: A mixed methods study.

Science.gov (United States)

Wong, Charlene A; Ostapovich, Gabrielle; Kramer-Golinkoff, Emily; Griffis, Heather; Asch, David A; Merchant, Raina M

2016-03-01

Social media provide new channels for hospitals to engage with communities, a goal of increasing importance as non-profit hospitals face stricter definitions of community benefit under the Affordable Care Act. We describe the variability in social media presence among US children's hospitals and the distribution of their Facebook content curation. Social media data from freestanding children's hospitals were extracted from September-November 2013. Social media adoption was reviewed for each hospital-generated Facebook, Twitter, YouTube, Google+ and Pinterest platform. Facebook page (number of Likes) and Twitter account (number of followers) engagement were examined by hospital characteristics. Facebook posts from each hospital over a 6-week period were thematically characterized. We reviewed 5 social media platforms attributed to 45 children's hospitals and 2004 associated Facebook posts. All hospitals maintained Facebook and Twitter accounts and most used YouTube (82%), Google+ (53%) and Pinterest (69%). Larger hospitals were more often high performers for Facebook (67% versus 10%, pSocial media adoption by US children's hospitals was widespread. Beyond its traditional marketing role, social media can serve as a conduit for health education, engagement with communities, including community benefit. Copyright © 2015 Elsevier Inc. All rights reserved.

Understanding social media program usage in public transit agencies

Directory of Open Access Journals (Sweden)

Jenny H. Liu

2016-10-01

Full Text Available Social media has been gaining prominence in public transit agencies in their communication strategies and daily management. This study aims to better understand recent trends in social media usage in public transit agencies, to examine which agencies use what kind of social media programs for what purposes, and how they measure their programs. A survey was conducted of the top transit agencies in the nation, and results are examined through descriptive statistical analysis, correlation analysis and regression modeling. We found that while most agencies still lack clearly-defined goals and performance metrics to guide their social media development, many are increasing their social media capacity with more structural components. Public transit service usage and the level of transit service provision are the most significant determinants of agencies’ social media programming and resource investments. In contrast, the measurement of social media usage and outcomes is more significantly related to city attributes and demographic characteristics. We anticipate an increase in the usage of social media to convey transit related stories and livability benefits, such as environmental sensitivity or safety improvements, as these programs expand. Public transit agencies’ commitment to measuring social media outcomes underscores the future research need to develop best practices for measuring the impacts and performance of social media communications and investments.

Social Media Integration In Secondary Education In Pakistan

OpenAIRE

Rida Ahmed

2016-01-01

This paper investigates the adequacy of social media implementation in the context of secondary education in Pakistan and highlights the importance and necessity of social media in secondary education. This research has helped in understanding the pros and cons of social media implementation in classrooms and also facilitated in analyzing whether social media helps in student learning, classroom performances, competencies and academic grow. The qualitative study paradigm was used for this res...

Impact of Social Media Applications on Small Business Entrepreneurs

OpenAIRE

Malik Shahzad Shabbir; Muhammad Saarim Ghazi; Atta Rasool Mehmood

2016-01-01

The main objective of this paper is to investigate the impact of social media applications on small business entrepreneurs. It also examines how small business owners are motivated to use social media applications. Social media has completely transformed the way businesses are done. Social media applications in the present time have become the most efficient and effective tool for small business entrepreneurs, and normally all small businesses use social media platforms for the advertising an...

Essays on Social Media Fundraising and E-Commerce

Science.gov (United States)

Tan, Xue

2017-01-01

This dissertation has two components: social media fundraising and e-commerce. The first component of social media fundraising discusses social media users' charitable content generation in essay 1 and charitable giving in essay 2. In essay 1, we examine how reciprocity of followees affects social influence on users' charitable content generation.…

A brief measure of social media self-control failure

NARCIS (Netherlands)

Du, Jie; van Koningsbruggen, Guido M.; Kerkhof, Peter

People often fail in controlling their social media use when it conflicts with other goals and obligations. To facilitate research on understanding social media self-control failures, we constructed a brief social media self-control failure (SMSCF)-scale to assess how often social media users give

Social Media Activism and State Censorship

NARCIS (Netherlands)

Poell, T.; Trottier, D.; Fuchs, C.

2015-01-01

This chapter interrogates how activist social media communication in authoritarian contexts is shaped through the mutual articulation of social media user practices, business models, and technological architectures, as well as through the controlling efforts of states. It specifically focuses on

Potentials of Social Media as Media Facility of Tourism Promotion Based on Community Participation

OpenAIRE

Romadhan, Mohammad Insan; Rusmana, Dewi Sri Andika

2018-01-01

The potential of social media as a media of tourism promotion is vastly massive. Nevertheless, the problem is on how to get social media can be widely known and has abundant followers for the publicized content could be accepted by the crowd. Normally, social media of a tourism promotion is integrated with conventional media like television, radio and newspapers. What if a region does not have large funds to interact with the conventional media, such issue be overcome with community participa...

How socially aware are social media privacy controls?

OpenAIRE

Misra, Gaurav; Such Aparicio, Jose Miguel

2016-01-01

Social media sites are key mediators of online communication. Yet the privacy controls for these sites are not fully socially aware, even when privacy management is known to be fundamental to successful social relationships.

Social Media and Social Networking Applications for Teaching and Learning

Science.gov (United States)

Yeo, Michelle Mei Ling

2014-01-01

This paper aims to better understand the experiences of the youth and the educators with the tapping of social media like YouTube videos and the social networking application of Facebook for teaching and learning. This paper is interested in appropriating the benefits of leveraging of social media and networking applications like YouTube and…

The challenge of social media

DEFF Research Database (Denmark)

Tække, Jesper; Paulsen, Michael Eric

must find new ways of doing things, because our media milieu has changed. Also in schools many things are changing; the classroom is no longer a closed room where interaction is isolated from the external world. Thousands of parallel interaction systems are intermingling within the social situations...... in the classrooms. On this basis, we present the action research project Socio Media Education, which tries to develop new ways of teaching that feed to the new media environment. The aim of the paper is, on an early stage, to report about the challenge of the new social media and how the project tries to find......Like with the emergence of oral language and the invention of writing, printing, and electronic media, today digital media entail a revolution of society. In our present time we are living through the incunabula of a digital revolution. This means that many things in society find new forms, and we...

Digital Social Norm Enforcement: Online Firestorms in Social Media.

Science.gov (United States)

Rost, Katja; Stahel, Lea; Frey, Bruno S

2016-01-01

Actors of public interest today have to fear the adverse impact that stems from social media platforms. Any controversial behavior may promptly trigger temporal, but potentially devastating storms of emotional and aggressive outrage, so called online firestorms. Popular targets of online firestorms are companies, politicians, celebrities, media, academics and many more. This article introduces social norm theory to understand online aggression in a social-political online setting, challenging the popular assumption that online anonymity is one of the principle factors that promotes aggression. We underpin this social norm view by analyzing a major social media platform concerned with public affairs over a period of three years entailing 532,197 comments on 1,612 online petitions. Results show that in the context of online firestorms, non-anonymous individuals are more aggressive compared to anonymous individuals. This effect is reinforced if selective incentives are present and if aggressors are intrinsically motivated.

Social Media Utilization in the Cochlear Implant Community

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Saxena, Rajeev C.; Lehmann, Ashton E.; Hight, A. Ed; Darrow, Keith; Remenschneider, Aaron; Kozin, Elliott D.; Lee, Daniel J.

2015-01-01

Background More than 200,000 individuals worldwide have received a cochlear implant (CI). Social media Websites may provide a paramedical community for those who possess or are interested in a CI. The utilization patterns of social media by the CI community, however, have not been thoroughly investigated. Purpose The purpose of this study was to investigate participation of the CI community in social media Websites. Research Design We conducted a systematic survey of online CI-related social media sources. Using standard search engines, the search terms cochlear implant, auditory implant, forum, and blog identified relevant social media platforms and Websites. Social media participation was quantified by indices of membership and posts. Study Sample Social media sources included Facebook, Twitter, YouTube, blogs, and online forums. Each source was assigned one of six functional categories based on its description. Intervention No intervention was performed. Data Collection and Analysis We conducted all online searches in February 2014. Total counts of each CI-related social media source were summed, and descriptive statistics were calculated. Results More than 350 sources were identified, including 60 Facebook groups, 36 Facebook pages, 48 Twitter accounts, 121 YouTube videos, 13 forums, and 95 blogs. The most active online communities were Twitter accounts, which totaled 35,577 members, and Facebook groups, which totaled 17,971 members. CI users participated in Facebook groups primarily for general information/support (68%). Online forums were the next most active online communities by membership. The largest forum contained approximately 9,500 topics with roughly 127,000 posts. CI users primarily shared personal stories through blogs (92%), Twitter (71%), and YouTube (62%). Conclusions The CI community engages in the use of a wide range of online social media sources. The CI community uses social media for support, advocacy, rehabilitation information, research

Making social media work: finding a library voice

OpenAIRE

Chatten, Zelda

2017-01-01

The social media team at the University of Liverpool Library runs a popular verified Twitter account with over 9,000 followers and is enthusiastically involved in a variety of social media platforms. Since starting a period of sustained improvement, our use of social media has progressed from being a passive channel used to broadcast news and service changes to being an active method of communication in a digital space our users already inhabit. Working collaboratively, the social media team ...

The influence of social media in destination choice

OpenAIRE

Tham, Min-En Aaron

2017-01-01

The aim of this research is to investigate the influence of social media in destination choice. The evolution of social media within tourism has provided further impetus towards destination information search and image formation. To this end, existing studies have presented the influence of social media at destination micro-levels, such as accommodation and restaurants. At a macro-level, some studies have investigated the influence of social media on a destination. However, current scope is l...

Current Challenges in Social Media Management

DEFF Research Database (Denmark)

Tørning, Kristian; Jaffari, Zeshan Ali; Vatrapu, Ravi

2015-01-01

and sales, customer support, product innovation etc. To investigate current social media managerial practices, we conducted a multiple case study, employing structured in-depth interviews with social media managers at some of the leading multi-national companies headquartered in Denmark (LEGO®, Mærsk...

#SocialMedia, Advancement, and Fundraising in Education. [Fourth Annual Survey of Social Media in Advancement

Science.gov (United States)

Slover-Linett, Cheryl; Stoner, Michael

2013-01-01

This white paper reports on findings from the fourth survey of social media in advancement, conducted in January and February, 2013 by the Council for Advancement and Support of Education (CASE), Huron Education, and mStoner. The survey was taken by more than 1,000 CASE members. Featured are six case studies on the effective use of social media in…

Social media, social avatars and the psyche: is Facebook good for us?

Science.gov (United States)

Brunskill, David

2013-12-01

This paper aims to explore how social media users represent themselves online, and to consider whether this process has inherent potential to impact upon the psyche of the individual. Advanced thinking around social media may exist on an organizational level, but on an individual level there exists a need to catch up, as the psychological dimensions of going online are significant and deserve consideration. Inherent to the experience of using social media is the self selection of favorable material to represent the individual. This process is cumulative, and effectively creates a socially-derived and socially-driven, composite online image ('social avatar'). Humans notably select their best aspects for presentation to others and the social avatar reflects this tendency, effectively facilitating the creation of a 'gap' between online image (representation) and offline identity (substance). The creation of a social avatar should therefore be an important and conscious consideration for all users of social media, not just those individuals already struggling with the task of integrating the multiple facets which make up modern personal identity. Social avatars appear to be an important factor in understanding the inherent potential for social media to affect the psyche/contribute to psychopathology within the individual.

Perspectives for the use of social media in e-pharmamarketing

Directory of Open Access Journals (Sweden)

Magdalena Syrkiewicz-Switala

2016-11-01

Full Text Available The Internet has become a common and global medium. It contains vast information resources and a wide range of communication instruments. One of the communication channels are social media, which increasingly are also used in the business field. Social media combined with mobile technology introduced new challenges to marketing activity. This trend is also observed on specific and highly regulated drug market. The aim of this article is to describe the perspectives for the use of social media in e-pharmamarketing. We find that this require personalized communication, the use of online promotion tools, in order to perform advertising in contact with a demanding client. Currently pharmaceutical companies use social media to communicate basic information on their life, but they still do not appreciate it sufficiently as a tool to build the image of company or products. It is therefore considered that these companies should attach greater importance to the presence in this type of media, especially in the light of dynamic changes in the way people communicate.

Perspectives for the Use of Social Media in e-Pharmamarketing.

Science.gov (United States)

Syrkiewicz-Świtała, Magdalena; Romaniuk, Piotr; Ptak, Ewa

2016-01-01

The Internet has become a common and global medium. It contains vast information resources and a wide range of communication instruments. One of the communication channels are social media, which increasingly are also used in the business field. Social media combined with mobile technology introduced new challenges to marketing activity. This trend is also observed on specific and highly regulated drug market. The aim of this article is to describe the perspectives for the use of social media in e-pharmamarketing. We find that this require personalized communication, the use of online promotion tools, in order to perform advertising in contact with a demanding client. Currently pharmaceutical companies use social media to communicate basic information on their life, but they still do not appreciate it sufficiently as a tool to build the image of company or products. It is therefore considered that these companies should attach greater importance to the presence in this type of media, especially in the light of dynamic changes in the way people communicate.

Building Library Community Through Social Media

Directory of Open Access Journals (Sweden)

Scott Woodward Hazard Young

2015-03-01

Full Text Available In this article academic librarians present and analyze a model for community building through social media. Findings demonstrate the importance of strategy and interactivity via social media for generating new connections with library users. Details of this research include successful guidelines for building community and developing engagement online with social media. By applying intentional social media practices, the researchers’ Twitter user community grew 100 percent in one year, with a corresponding 275 percent increase in user interactions. Using a community analysis approach, this research demonstrates that the principles of personality and interactivity can lead to community formation for targeted user groups. Discussion includes the strategies and research approaches that were employed to build, study, and understand user community, including user type analysis and action-object mapping. From this research a picture of the library as a member of an active academic community comes into focus.

Do pharmacists use social media for patient care?

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Benetoli, Arcelio; Chen, Timothy F; Schaefer, Marion; Chaar, Betty; Aslani, Parisa

2017-04-01

Background Social media are frequently used by consumers and healthcare professionals. However, it is not clear how pharmacists use social media as part of their daily professional practice. Objective This study investigated the role social media play in pharmacy practice, particularly in patient care and how pharmacists interact online with patients and laypeople. Setting Face-to-face, telephone, or Skype interviews with practising pharmacists (n = 31) from nine countries. Method In-depth semi-structured interviews; audio-recorded, transcribed verbatim, and thematically analysed. Main outcome measure Two themes related to the use of social media for patient care: social media and pharmacy practice, and pharmacists' online interactions with customers and the public. Results Most participants were community pharmacists. They did not provide individualized services to consumers via social media, despite most of them working in a pharmacy with a Facebook page. No participant "friended" consumers on Facebook as it was perceived to blur the boundary between professional and personal relationships. However, they occasionally provided advice and general health information on social media to friends and followers, and more commonly corrected misleading health information spread on Facebook. Short YouTube videos were used to support patient counselling in community pharmacy. Conclusions Participants recognized the potential social media has for health. However, its use to support patient care and deliver pharmacy services was very incipient. Pharmacists as medicine experts are well equipped to contribute to improvements in social media medicines-related information, learn from consumers' online activities, and design new ways of delivering care to communities and individuals.

Social Media Metrics Importance and Usage Frequency in Latvia

Directory of Open Access Journals (Sweden)

Ronalds Skulme

2017-12-01

Full Text Available Purpose of the article: The purpose of this paper was to explore which social media marketing metrics are most often used and are most important for marketing experts in Latvia and can be used to evaluate marketing campaign effectiveness. Methodology/methods: In order to achieve the aim of this paper several theoretical and practical research methods were used, such as theoretical literature analysis, surveying and grouping. First of all, theoretical research about social media metrics was conducted. Authors collected information about social media metric grouping methods and the most frequently mentioned social media metrics in the literature. The collected information was used as the foundation for the expert surveys. The expert surveys were used to collect information from Latvian marketing professionals to determine which social media metrics are used most often and which social media metrics are most important in Latvia. Scientific aim: The scientific aim of this paper was to identify if social media metrics importance varies depending on the consumer purchase decision stage. Findings: Information about the most important and most often used social media marketing metrics in Latvia was collected. A new social media grouping framework is proposed. Conclusions: The main conclusion is that the importance and the usage frequency of the social media metrics is changing depending of consumer purchase decisions stage the metric is used to evaluate.

Problematic Social Media Use: Results from a Large-Scale Nationally Representative Adolescent Sample.

Science.gov (United States)

Bányai, Fanni; Zsila, Ágnes; Király, Orsolya; Maraz, Aniko; Elekes, Zsuzsanna; Griffiths, Mark D; Andreassen, Cecilie Schou; Demetrovics, Zsolt

2017-01-01

Despite social media use being one of the most popular activities among adolescents, prevalence estimates among teenage samples of social media (problematic) use are lacking in the field. The present study surveyed a nationally representative Hungarian sample comprising 5,961 adolescents as part of the European School Survey Project on Alcohol and Other Drugs (ESPAD). Using the Bergen Social Media Addiction Scale (BSMAS) and based on latent profile analysis, 4.5% of the adolescents belonged to the at-risk group, and reported low self-esteem, high level of depression symptoms, and elevated social media use. Results also demonstrated that BSMAS has appropriate psychometric properties. It is concluded that adolescents at-risk of problematic social media use should be targeted by school-based prevention and intervention programs.

Social media and activist communication

NARCIS (Netherlands)

Poell, T.; van Dijck, J.; Atton, C.

2015-01-01

While the rise of social media has made activists much less dependent on television and mainstream newspapers, this certainly does not mean that activists have more control over the media environments in which they operate. Media power has neither been transferred to the public, nor to activists for

Social Media en Provinciale Statenverkiezingen : Digital Divide

NARCIS (Netherlands)

Effing, R. (Robin); Huibers, T. (Theo); Krosse, de L. (Luc)

2011-01-01

Social Media lijken, bij uitstek, media om te inspireren en te innoveren. Echter, in de eerste plaats zijn Social Media als Facebook, Twitter, Youtube, Hyves en LinkedIn geschikt voor het onderhouden van relaties. De conversatie staat centraal. Politici kunnen zich open stellen voor dialoog met de

Unprofessional behaviour on social media by medical students.

Science.gov (United States)

Barlow, Christopher J; Morrison, Stewart; Stephens, Hugh On; Jenkins, Emily; Bailey, Michael J; Pilcher, David

2015-12-14

To describe the social media usage patterns of medical students and to identify factors associated with their posting of unprofessional content on social media. Voluntary survey, delivered online. All students in all 20 Australian medical schools were eligible to participate (16 993 individuals). Of 1027 initial respondents during the study period (29 March - 12 August 2013), 880 completed the survey. Prevalence of unprofessional online behaviour on social media by medical students, as reported by students about their own and others' accounts. Posting of unprofessional content was self-reported by 306 students (34.7%), mainly depictions of intoxication (301 students, 34.2%) or illegal drug use (14 students, 1.6%), or posting of patient information (14 students, 1.6%). Posting of unprofessional content was associated with posting evidence of alcohol use and racist content online, MySpace use, and planning to change one's profile name after graduation. Factors associated with reduced unprofessional content included believing that videos depicting medical events with heavy alcohol use were inappropriate, and being happy with one's own social media portrayal. Exposure to guidelines on professional online conduct had no effect on posting behaviour. Social media use was nearly universal in the surveyed cohort. Posting of unprofessional content was highly prevalent despite understanding that this might be considered inappropriate, and despite awareness of professionalism guidelines. Medical educators should consider approaches to this problem that involve more than simply providing guidelines or policies, and students should be regularly prompted to evaluate and moderate their own online behaviour.

Using social media in libraries best practices

CERN Document Server

Harmon, Charles

2013-01-01

The eight best practices presented here will help your library both actually do social media in a way that matters and do it well. The successful strategies presented here range from the Vancouver Public Library's innovative use of Twitter to the United Nations Library's adoption of a social media policy to the Farmington, Connecticut Public Library's fantastic work using social media to reach teens who weren't using the library.

Designing Social Media into Higher Education Courses

OpenAIRE

Thapanee Seechaliao

2015-01-01

This research paper presents guiding on how to design social media into higher education courses. The research methodology used a survey approach. The research instrument was a questionnaire about guiding on how to design social media into higher education courses. Thirty-one lecturers completed the questionnaire. The data were scored by frequency and percentage. The research results were the lecturers' opinions concerning the designing social media into higher education ...

Social media and Internet usage of orthopaedic surgeons.

Science.gov (United States)

Duymuş, Tahir Mutlu; Karadeniz, Hilmi; Şükür, Erhan; Atiç, Ramazan; Zehir, Sinan; Azboy, İbrahim

2017-01-01

The main objective of this study was to identify the prevalence of social media and Internet usage of orthopaedists and to determine its effects on patient-physician communication. Data were collected by e-mail from 321 orthopaedists who filled out the questionnaire. The questionnaire consists of a total 25 items pertaining to personal information, which social media tool they use, their overall views of and expectations from social media, the effects of social media on patient-physician relationship and communication. The rates of keeping in contact with patients and "often" helping patients to manage their treatments over social media increased with age ( p  social media was significantly higher in academicians compared to that in specialist physicians ( p  = 0.040). The rates of having a personal website and being a member of online physician platform and social-networking sites were higher in participants working in the private sector than participants working in the public sector ( p  = 0.001). It was found that the rate of finding it useful to be in contact with patients over social media was higher in physicians working in the private sector compared to that in those working in the public sector ( p  Social media tools and Internet are commonly used by orthopaedists to communicate with their patients. Even though there are beneficial effects in patient-physician relationship, effective standards and regulations should be developed to enable a safe communication and to resolve ethical and legal uncertainties.

Social Media Return on Investment: How Much is it Worth to My Practice?

Science.gov (United States)

Gould, Daniel J; Nazarian, Sheila

2018-04-06

Plastic surgeons are rapidly integrating social media into their practices and recent articles on the subject have exploded in the literature. Although social media is being evaluated as a tool, few have actually been able to quantify the impact of social media on a practice. To quantify the return on investment for social media in a plastic surgery practice. The ideal method for this type of study is a new practice, without preexisting clients and with a broad approach to marketing to examine the effects of multiple marketing tools. In this study, we profile a start-up plastic surgery practice in Beverly Hills, Los Angeles. In this study, we report practice demographics as well as one year of income, broken down by the referral source for each patient. The dollar amount returned was reported for several social media resources and other internet-based marketing tools. Social media has a relatively high return on investment, and to date this is the first study to transparently quantify the value of social media in plastic surgery.

Adoption and use of social media among public health departments.

Science.gov (United States)

Thackeray, Rosemary; Neiger, Brad L; Smith, Amanda K; Van Wagenen, Sarah B

2012-03-26

Effective communication is a critical function within any public health system. Social media has enhanced communication between individuals and organizations and has the potential to augment public health communication. However, there is a lack of reported data on social media adoption within public health settings. The purposes of this study were to assess: 1) the extent to which state public health departments (SHDs) are using social media; 2) which social media applications are used most often; and 3) how often social media is used interactively to engage audiences. This was a non-experimental, cross sectional study of SHD social media sites. Screen capture software Snag-It® was used to obtain screenshots of SHD social media sites across five applications. These sites were coded for social media presence, interactivity, reach, and topic. Sixty percent of SHDs reported using at least one social media application. Of these, 86.7% had a Twitter account, 56% a Facebook account, and 43% a YouTube channel. There was a statistically significant difference between average population density and use of social media (p = .01). On average, SHDs made one post per day on social media sites, and this was primarily to distribute information; there was very little interaction with audiences. SHDs have few followers or friends on their social media sites. The most common topics for posts and tweets related to staying healthy and diseases and conditions. Limitations include the absence of a standard by which social media metrics measure presence, reach, or interactivity; SHDs were only included if they had an institutionally maintained account; and the study was cross sectional. Social media use by public health agencies is in the early adoption stage. However, the reach of social media is limited. SHDs are using social media as a channel to distribute information rather than capitalizing on the interactivity available to create conversations and engage with the audience. If