WorldWideScience

Sample records for green power markets

  1. Green Power Markets

    Science.gov (United States)

    The U.S. EPA's Green Power Partnership defines Green power is a subset of renewable energy and represents those renewable energy resources and technologies that provide the highest environmental benefit.

  2. Green Certificates and Market Power on the Nordic Power Market

    International Nuclear Information System (INIS)

    Bergman, Lars; Amundsen, Eirik S

    2007-06-01

    In Sweden a market for Tradable Green Certificates (TGCs) was introduced in 2003. The purpose was to stimulate investments in electricity generation based on renewable energy sources without using direct governmental subsidies to renewable energy. More precisely the aim is to create a market where different types of renewable electricity can compete on equal terms, thus relieving governments and public agencies from being directly involved in power industry investment decisions. The purpose of this study is to elucidate under which circumstances, how, and to what extent market power in the TGC market can be used to affect the entire electricity market. There are basically two reasons for being concerned with market power in TGC markets. The first is the fact that the industry average cost curve for 'green' electricity tends to be upward sloping. This is because the cost of wind power, the main source of green electricity, depends on the location of the power plants, and that the availability of first rate sites that do not involve sizable investments in new transmission and network infrastructure, is limited. The situation is similar for environmentally friendly hydro power, and, to some extent, for other types of 'green' electricity. Thus, given the state of technology and an upper cost limit, there is a maximum amount of 'green' electricity that can be produced within a country. This means that some generators, by getting access to the suitable sites, will become dominating producers of 'green' electricity and thus may be able to exercise market power in the TGC market. The second reason for being concerned with market power in a TGC market is that, as a result of the percentage requirement, the withdrawal of a given number of TGCs from the market forces a much larger reduction of electricity consumption. Thus relatively modest exercise of market power in the TGC market may have a significant impact on the price of electricity and the allocation of resources in

  3. Green certificates and market power in the Nordic power market

    DEFF Research Database (Denmark)

    Amundsen, Eirik S; Bergman, Lars

    2012-01-01

    principles and a numerical model based on that to investigate the Swedish TGC market operating in a setting of a common Nordic electricity market. The analysis shows that Swedish producers may exercise market power using the TGC-market but that this problem will be eliminated by opening the TGC-market......The purpose of this study is to elucidate under which circumstances, how, and to what extent market power on a Tradable Green Certificates (TGC) market can be used to affect an entire electricity market. There are basically two reasons for being concerned with this. One is that a small number...

  4. Green power marketing. Volume 1

    International Nuclear Information System (INIS)

    Wiltshire, S.

    2005-01-01

    Selectpower Inc. is an unregulated affiliate of Guelph Hydro and was formed to market green energy alternatives. Details of their Selectwind program were reviewed in this presentation. The program is available to both individuals and organizations. Customers sign a 3 or 5 year agreement to purchase monthly blocks of wind energy at a premium of $6.53 per month, which is billed on their Hydro bill. Details of the program's business strategy and branding policy were presented. The program markets itself by using full page colour newspaper ads, direct mailing and making forms available at Selectpower retail stores, mall kiosks and community events. In addition, Selectwind leaders are profiled in Enernews, and also have a quarterly newsletter. An example of an order form was provided, as well as an outline of Selectwind educational materials and details of their quality assurance procedures, EcoLogo certification and guarantees. Fifty percent of customers currently buy more than 100 kWh per month, and several customers buy 100 per cent equivalent of their electricity use as Selectwind. Minimum Selectwind purchase is 1200 kWh per year with a 3 year contract. Approximately 100 MWh are purchased every month, and 3,607,494 kWh have been sold for the life of the contracts. Selectwind's combined emissions reduction commitments are 3,206 tonnes of CO 2 . It was observed that 45,000 Ontario customer using wind energy represented 6.2 MW of installed capacity. refs., tabs., figs

  5. Voluntary Green Power Market Forecast through 2015

    Energy Technology Data Exchange (ETDEWEB)

    Bird, L.; Holt, E.; Sumner, J.; Kreycik, C.

    2010-05-01

    Various factors influence the development of the voluntary 'green' power market--the market in which consumers purchase or produce power from non-polluting, renewable energy sources. These factors include climate policies, renewable portfolio standards (RPS), renewable energy prices, consumers' interest in purchasing green power, and utilities' interest in promoting existing programs and in offering new green options. This report presents estimates of voluntary market demand for green power through 2015 that were made using historical data and three scenarios: low-growth, high-growth, and negative-policy impacts. The resulting forecast projects the total voluntary demand for renewable energy in 2015 to range from 63 million MWh annually in the low case scenario to 157 million MWh annually in the high case scenario, representing an approximately 2.5-fold difference. The negative-policy impacts scenario reflects a market size of 24 million MWh. Several key uncertainties affect the results of this forecast, including uncertainties related to growth assumptions, the impacts that policy may have on the market, the price and competitiveness of renewable generation, and the level of interest that utilities have in offering and promoting green power products.

  6. State of the Voluntary Green Power Market (2016 Data)

    Energy Technology Data Exchange (ETDEWEB)

    OShaughnessy, Eric J [National Renewable Energy Laboratory (NREL), Golden, CO (United States); Heeter, Jenny S [National Renewable Energy Laboratory (NREL), Golden, CO (United States); Cook, Jeffrey J [National Renewable Energy Laboratory (NREL), Golden, CO (United States); Volpi, Christina M [National Renewable Energy Laboratory (NREL), Golden, CO (United States)

    2018-03-26

    Annual report of sales and number of customers in voluntary green power markets, including utility green pricing programs, utility green partnerships, competitive suppliers, unbundled renewable energy certificates, community choice aggregations, power purchase agreements, and community solar.

  7. Beware of false green power marketers

    Energy Technology Data Exchange (ETDEWEB)

    Anon.

    1997-06-01

    A warning was sounded to make people aware of false marketers of `green power`. These are companies that purchase excess power from existing sources, including nuclear, coal and large-scale hydro, and resell it at inflated prices to unsuspecting consumers. These consumers believe that they are buying power from renewable sources. With large amounts of money at stake, there are many new opportunities for unscrupulous companies to take advantage of the good intentions of environmentally conscious customers. Therefore, before making a commitment to purchase power from companies that claim to be enviro-friendly, it is important to check out the facts and be aware of how the industry works.

  8. Green Power Marketing Abroad: Recent Experience and Trends

    Energy Technology Data Exchange (ETDEWEB)

    Bird, L.; Wustenhagen, R.; Aabakken, J.

    2002-04-01

    Green power marketing--the act of differentially selling electricity generated wholly or in part from renewable sources--has emerged in more than a dozen countries around the world. This report reviews green power marketing activity abroad to gain additional perspective on consumer demand and to discern key factors or policies that affect the development of green power markets. The objective is to draw lessons from experience in other countries that could be applicable to the U.S. market.

  9. Selling green power in California: Product, industry, and market trends

    Energy Technology Data Exchange (ETDEWEB)

    Wiser, R.H.; Pickle, S.J.

    1998-05-01

    As one of the first US stages to open its doors to retail electric competition, California offers an important opportunity to assess the effectiveness of green power marketing as a mechanism for supporting renewable energy. This report is an interim assessment of key green power product, industry, and market trends in California. The report identifies and analyzes: the potential size of the green power market in California; the companies participating in the green power market; the green power products being offered and their prices; the impact of the green market on renewable generators and the environment; and the influence of several public policies and non-governmental programs on the market for green power. Data used in this paper have been collected, in large part, from surveys and interviews with green power marketers that took place between December 1997 and April 1998. There remain legitimate concerns over the viability of green power marketing to support significant quantities of renewable energy and provide large environmental gains, and it is far too early to assess the overall strength of customer demand for renewable energy. A critical finding of this report is that, because of the high cost of acquiring and servicing residential customers and the low utility default service price, green power marketing affords new energy service providers one of the only viable entrees to California`s residential marketplace.

  10. Selling green power in California: Product, industry, and market trends

    International Nuclear Information System (INIS)

    Wiser, R.H.; Pickle, S.J.

    1998-05-01

    As one of the first US stages to open its doors to retail electric competition, California offers an important opportunity to assess the effectiveness of green power marketing as a mechanism for supporting renewable energy. This report is an interim assessment of key green power product, industry, and market trends in California. The report identifies and analyzes: the potential size of the green power market in California; the companies participating in the green power market; the green power products being offered and their prices; the impact of the green market on renewable generators and the environment; and the influence of several public policies and non-governmental programs on the market for green power. Data used in this paper have been collected, in large part, from surveys and interviews with green power marketers that took place between December 1997 and April 1998. There remain legitimate concerns over the viability of green power marketing to support significant quantities of renewable energy and provide large environmental gains, and it is far too early to assess the overall strength of customer demand for renewable energy. A critical finding of this report is that, because of the high cost of acquiring and servicing residential customers and the low utility default service price, green power marketing affords new energy service providers one of the only viable entrees to California's residential marketplace

  11. Green power marketing in retail competition: an early assessment

    International Nuclear Information System (INIS)

    Wiser, R.; Porter, K.; Fang, J.

    1999-01-01

    With retail competition being introduced throughout the United States, green power marketing offers the promise of customer-driven markets for renewable energy. This paper summarizes early experience with green marketing under full retail competition. We conclude that (1) niche markets exist today among residential and non-residential consumers for green power; (2) green demand may ultimately offer an important strategic market for renewable technologies, but the market is currently rather small and the long-term prospects remain uncertain; (3) the success of green markets will depend critically on the regulatory rules established at the onset of restructuring; and (4) the biomass industry will be forced to better communicate the environmental benefits of its technology in order to play a strong role within the green market. This paper is based on a more detailed NREL Topical Issues Brief, which is available on the Internet. (author)

  12. A green certificate market combined with a liberalised power market

    International Nuclear Information System (INIS)

    Morthorst, P.E.

    2003-01-01

    The development of renewable energy sources is expected to play an important role in the implementation of greenhouse gas (GHG) reduction targets in the EU member states. Among the highly relevant instruments for promoting the renewable development is the establishment of a market for tradable green certificates (TGCs) and markets based on TGCs or equivalent instruments are already established a number of places, among these Australia, Holland, England, Italy and Texas. Other countries are in the preparation phase. Sweden and Belgium (Flanders) are moving fast towards certificate-schemes, while although an early mover the Danish Parliament has postponed the introduction in Denmark until 2004-2005. The initiatives for establishing national TGC-markets are very much in line with the fixed targets for renewable development launched by the EU-commission. Thus, although the different countries have not chosen the same concept for establishing national TGC-markets, nevertheless there seems to be a good starting point for establishing an international one. This paper discusses the separate introduction of an international tradable green certificate market into a liberalised power market, especially in relation to cost-effectiveness and the possible contributions to national GHG-reduction strategies. The combination of a TGC and a liberalised power market encounters a number of problems in relation to achieving national GHG-reduction targets. One of the main results from a three-country case study described in the paper is that those countries most ambitious in renewable target setting by increasing their TGC-quotas will only partly be gaining the CO 2 -reduction benefits themselves. How large a share they gain themselves will depend only on the marginal conditions at the spot market

  13. Green power programs in Canada : 2003 : overview of Government green power policies, utility green power implementation initiatives, green power and certificate marketing programs, and their benefits

    International Nuclear Information System (INIS)

    Whitmore, J.; Bramley, M.; Holmes, R.

    2004-09-01

    Green power is defined as electricity produced from renewable sources, and whose production has low adverse impacts on the environment, human health and communities. Green power has near-zero greenhouse gas (GHG) emissions and includes sources such as wind, hydro, and solar power. It offers several environmental benefits, as well as the enhancement of energy security, regional development, economic diversification and the creation of skilled jobs. There are four categories of programs related to green power development in Canada: government green power policies, utility green power development programs, green power marketing initiatives, and green power certificate marketing initiatives. Most of the activities in Canada associated with these four categories in 2003 were discussed in this report. However, difficulties with quantification prevented the inclusion of some green power activities such as (1) the generation of green power not certified or identified by the generator as green power, (2) industry or residential self-generation, (3) net metering, and (4) small government programs. Green power generation facilities in 2003 totaled 775 MW of capacity compared to 539 MW in 2002. Hydro capacity represented 41 per cent, followed by wind capacity at 40 per cent and wood waste at 17 per cent. Most of the green power generation facilities in 2003 were located in Alberta, followed by British Columbia, Ontario and Quebec. 230 refs., 8 tabs., 1 fig

  14. Green Power Marketing in Retail Competition: An Early Assessment

    International Nuclear Information System (INIS)

    Kevin Porter; Ryan Wiser

    1999-01-01

    Green power marketing-the business of selling electricity products or services based in part on their environmental values-is still in an early stage of development. This Topical Issues Brief presents a summary of early results with green power marketing under retail competition, covering both fully competitive markets and relevant direct access pilot programs. The brief provides an overview of green products that are or were offered, and discusses consumers' interest in these products. Critical issues that will impact the availability and success of green power products under retail competition are highlighted

  15. Buying and selling green: deregulation and green power marketing

    International Nuclear Information System (INIS)

    Evans, Andrew

    2000-01-01

    This article discusses the increasing trend towards deregulation of electricity markets, and the driving forces for liberalisation in the EU and North America. The use of green tariffs offered by utilities to differentiate themselves from competitors and to gain and keep customers is reported, and the situation with regard to green energy within the deregulated electricity markets in Australia, the EU, Denmark, Finland, Germany, the Netherlands, Portugal, Sweden, the UK, Canada and the USA is outlined. Customers switching as a result of green tariffs, the growing role of renewables, and opportunities for the promotion of green tariffs are discussed. (UK)

  16. Green power programs in Canada : 2002 : Overview of Government green power policies, utility green power development programs, green power and certificate marketing initiatives, and their benefits

    International Nuclear Information System (INIS)

    Bramley, M.; Boustie, S.; Vadgama, J.; Wieler, C.; Pape-Salmon, A.; Holmes, R.

    2003-11-01

    Green power is generally defined as electricity produced from renewable sources, and whose production has low adverse impacts on the environment, human health and communities. Green power has near-zero greenhouse gas (GHG) emissions and includes sources such as wind, hydro, and solar power. Green power offers several environmental benefits, as well as the enhancement of energy security, regional development, economic diversification and the creation of skilled jobs. There are four categories of programs related to green power development in Canada: government green power policies, utility green power development programs, green power marketing initiatives, and green power certificate marketing initiatives. Most of the activities associated with these four categories in 2002 were discussed in this report. However, difficulties with quantification prevented the inclusion of some green power activities in the report, such as (1) the generation of green power not certified or identified by the generator as green power, (2) industry or residential self-generation, (3) net metering, and (4) small government programs. Each category was presented in detail. The information included in the report was based on surveys sent to each program proponent. Follow-up communications and other publicly available information was also included. New programs operating in 2003 or currently under development were listed. refs., 8 tabs

  17. Establishing a local authority market for green power

    International Nuclear Information System (INIS)

    Turnbull, A.; Evans, N.

    1999-01-01

    This report summarises the findings of a project examining ways to maximise the potential local authority market for green power by investigating procurement and supply issues, and also surveying local authorities engaged in green power procurement and green electricity suppliers. A review of the local authority procurement process is presented, and the way in which procurement practices had to be adapted to allow local authorities to purchase green power is explored. Appendices give details of the questionnaires used with 22 local authorities, five case study local authorities, and the green suppliers

  18. Market power in interactive environmental and energy markets: the case of green certificates

    International Nuclear Information System (INIS)

    Amundsen, Eirik S.; Nese, Gjermund

    2004-01-01

    Markets for environmental externalities are typically closely related to the markets causing such externalities, whereupon strategic interaction may result. Along these lines, the market for Green Certificates is strongly interwoven in the electricity market as the producers of green electricity are also the suppliers of Green Certificates. In this paper, we formulate an analytic equilibrium model for simultaneously functioning electricity and Green Certificate markets, and focus on the role of market power. We consider two versions of a Nash-Cournot game: a standard Nash-Cournot game where the players treat the market for Green Certificates and the electricity market as separate markets; and a Nash-Cournot game with endogenous treatment of the interaction between the electricity and Green Certificate markets with conjectured price responses. One result is that a certificate system faced with market power may collapse into a system of per unit subsidies, as the producers involved start to game on the joint functioning of markets. (author)

  19. Information Brief on Green Power Marketing Fourth Edition

    Energy Technology Data Exchange (ETDEWEB)

    Swezey, B.; Bird, L.

    1999-08-18

    For the first time in many decades, consumers are being given a choice of who supplies their electric power and how that power is generated. One of these choices is to support electricity generation from more environmentally beneficial energy sources. The term ''green power'' generally refers to electricity supplied from renewable energy sources. By some estimates, nearly one-quarter of all US consumers will have the option to purchase green power by the end of 1999, either from their regulated utility provider or in competitive markets. As of July 1999, consumers can choose to purchase competitively marketed green power in California, Massachusetts, Pennsylvania, and Rhode Island. As competition spreads in the electric power industry, more consumers will have this choice. The purpose of this Information Brief is to provide electric industry analysts with information on green power market trends. Descriptive information on green power marketing activities in both competitive and regulated market settings, as well as other pertinent data and information, are included.

  20. Green power: A renewable energy resources marketing plan

    International Nuclear Information System (INIS)

    Barr, R.C.

    1997-01-01

    Green power is electricity generated from renewable energy sources such as power generated from the sun, the wind, the heat of the earth, and biomass. Green pricing is the marketing strategy to sell green power to customers who voluntarily pay a premium for it. Green pricing is evolving from the deregulation of the electric industry, the need for clean air, reflected in part as concern over global warming, and technology advances. The goal of the renewable energy marketing plan is to generate enough revenues for a utility to fund power purchase agreements (PPAs) with renewable energy developers or construct its own renewable facilities. Long-term, fixed price PPAs enable developers to obtain financing to construct new facilities, sometimes taking technological risks which a utility might not take otherwise. The marketing plan is built around different rate premiums for different categories of ratepayers, volunteer customer participation, customer participation recognition, and budget allocations between project costs and power marketing costs. Green prices are higher than those for conventional sources, particularly prices from natural gas fired plants. Natural gas is abundant relative to oil in price per British thermal unit (Btu). Green pricing can help bridge the gap between the current oversupply of gas and the time, not far off, when all petroleum prices will exceed those for renewable energy. The rapid implementation of green pricing is important. New marketing programs will bolster the growing demand for renewable energy evidenced in many national surveys thus decreasing the consumption of power now generated by burning hydrocarbons. This paper sets forth a framework to implement a green power marketing plan for renewable energy developers and utilities working together

  1. Green Power Marketing - from Niches to Mass Markets

    International Nuclear Information System (INIS)

    Wuestenhagen, Rolf

    2000-01-01

    In the process of liberalization of the electricity market the customers are now in a position to participate in the decision on how their electricity is produced. In particular, many consumers have a preference for renewable energies. For the producers, marketing of 'eco-power' is an opportunity to achieve sustainable competitive advantage. However, the market share of these products is still quite small today, and 'eco-power' is usually marketed as an expensive niche product. From the perspective of sustainable development these niches are a necessary but not sufficient step. In this book, ways are discussed which could lead to a mass-market penetration of eco-power products. A theoretical analysis is combined with empirical evidence derived from the eco-power market in Germany, Switzerland, Great Britain and the U.S. as well as with a comparison with other market segments [de

  2. The role of public policy in emerging green power markets: An analysis of marketer preferences

    Energy Technology Data Exchange (ETDEWEB)

    Wiser, R.

    1999-08-01

    Green power marketing has been heralded by some as a means to create a private market for renewable energy that is driven by customer demand for green products. This report challenges the premise--sometimes proffered in debates over green markets--that profitable, sizable, credible markets for green products will evolve naturally without supportive public policies. Relying primarily on surveys and interviews of US green power marketers, the article examines the role of specific regulatory and legislative policies in enabling the green market, and searches for those policies that are believed by marketers to be the most conducive or detrimental to the expansion of the green market. The authors find that marketers: (1) believe that profitable green power markets will only develop if a solid foundation of supportive policies exists; (2) believe that establishing overall price competition and encouraging customer switching are the top priorities; (3) are somewhat leery of government-sponsored or mandated public information programs; and (4) oppose three specific renewable energy policies that are frequently advocated by renewable energy enthusiasts, but that may have negative impacts on the green marketers' profitability. The stated preferences of green marketers shed light on ways to foster renewables by means of the green market. Because the interests of marketers do not coincide perfectly with those of society, however, the study also recognizes other normative perspectives and highlights policy tensions at the heart of current debates related to green markets. By examining these conflicts, they identify three key policy questions that should direct future research: (1) to what extent should price competition and customer switching be encouraged at the expense of cost shifting; (2) what requirements should be imposed to ensure credibility in green products and marketing; and (3) how should the green power market and broader renewable energy policies interact?

  3. Green Power Marketing in the United States. A Status Report (11th Edition)

    Energy Technology Data Exchange (ETDEWEB)

    Bird, Lori [National Renewable Energy Lab. (NREL), Golden, CO (United States); Kreycik, Claire [National Renewable Energy Lab. (NREL), Golden, CO (United States); Friedman, Barry [National Renewable Energy Lab. (NREL), Golden, CO (United States)

    2008-10-01

    This report documents green power marketing activities and trends in the United States. It presents aggregate green power sales data for all voluntary purchase markets across the United States. It also provides summary data on utility green pricing programs offered in regulated electricity markets and green power marketing activity in competitive electricity markets, as well as green power sold to voluntary purchasers in the form of renewable energy certificates. Key market trends and issues are also discussed.

  4. Green Power Marketing in the United States: A Status Report (11th Edition)

    Energy Technology Data Exchange (ETDEWEB)

    Bird, L.; Kreycik, C.; Friedman, B.

    2008-10-01

    This report documents green power marketing activities and trends in the United States. It presents aggregate green power sales data for all voluntary purchase markets across the United States. It also provides summary data on utility green pricing programs offered in regulated electricity markets and green power marketing activity in competitive electricity markets, as well as green power sold to voluntary purchasers in the form of renewable energy certificates. Key market trends and issues are also discussed.

  5. Utility-Marketer Partnerships. An Effective Strategy for Marketing Green Power?

    Energy Technology Data Exchange (ETDEWEB)

    Bird, L. A. [National Renewable Energy Lab. (NREL), Golden, CO (United States); Brown, E. S. [National Renewable Energy Lab. (NREL), Golden, CO (United States)

    2006-04-01

    This paper explores whether partnerships between utilities and independent marketers are an effective strategy for marketing green power. We present case studies of voluntary and mandatory partnerships covering green power program design and implementation in both regulated and restructured electricity markets. We also include perspectives (based on interviews) from utilities, marketers, and regulators involved in developing and implementing these partnerships. From these case studies and interviews, we describe lessons learned about developing effective partnerships, including such issues as respective roles in marketing and administration, product branding, and contract and incentive structures. Based on experience to date, strategic partnerships between utilities and marketers can be an effective approach to marketing green power. Partnerships leverage the sales and resource procurement experience of marketers and the utility’s reputation and access to customers. Further, partnerships can create greater incentives for success because marketers have a vested financial interest in maximizing customer participation and green power sales.

  6. Utility-Marketing Partnerships: An Effective Strategy for Marketing Green Power?

    Energy Technology Data Exchange (ETDEWEB)

    Bird, L. A.; Brown, E. S.

    2006-04-01

    This paper explores whether partnerships between utilities and independent marketers are an effective strategy for marketing green power. We present case studies of voluntary and mandatory partnerships covering green power program design and implementation in both regulated and restructured electricity markets. We also include perspectives (based on interviews) from utilities, marketers, and regulators involved in developing and implementing these partnerships. From these case studies and interviews, we describe lessons learned about developing effective partnerships, including such issues as respective roles in marketing and administration, product branding, and contract and incentive structures. Based on experience to date, strategic partnerships between utilities and marketers can be an effective approach to marketing green power. Partnerships leverage the sales and resource procurement experience of marketers and the utility?s reputation and access to customers. Further, partnerships can create greater incentives for success because marketers have a vested financial interest in maximizing customer participation and green power sales.

  7. The potential for green power marketing in Ontario

    Energy Technology Data Exchange (ETDEWEB)

    Kelly, B. [EcoPathways Consulting Inc., Whitby, ON (Canada)

    1997-12-31

    A review of Ontario Hydro`s green power program was provided. Market research indicates that the public is interested in renewable energy, that a significant portion of the public claim to be `green` consumers, and that they are willing to pay a premium for green power. There is, however, very little actual experiential evidence to show who is truly willing to pay and what price would be acceptable. Sources of `green electricity` include renewables such as hydro, solar, wind, biomass from farm and forest waste, methane from landfills, and geothermal. Public support in Ontario, and in most other parts of Canada, is strong for investment by power utilities in `green electricity`. In a limited program, Ontario Hydro is currently offering greenpower pricing for some of its proposed green power projects. To those willing to pay, a premium of 4 cents per kWh will be added to the current costs from the electricity retailer. The general impression of industry experts is that the demand for green power is there, however, the supply is not. Continued delays and uncertainty about the power industry`s future structure are considered to be the major impediments to implementing the green program. 1 tab., 7 figs.

  8. Implications of Carbon Regulation for Green Power Markets

    Energy Technology Data Exchange (ETDEWEB)

    Bird, Lori [National Renewable Energy Lab. (NREL), Golden, CO (United States); Holt, Ed [Ed Holt & Associates Inc., Harpeswell, ME (United States); Carroll, Ghita [National Renewable Energy Lab. (NREL), Golden, CO (United States)

    2007-04-01

    This paper examines the potential effects that emerging mandatory carbon markets have for voluntary markets for renewable energy, or green power markets. In an era of carbon regulation, green power markets will continue to play an important role because many consumers may be interested in supporting renewable energy development beyond what is supported through mandates or other types of policy support. The paper examines the extent to which GHG benefits motivate consumers to make voluntary renewable energy purchases and summarizes key issues emerging as a result of these overlapping markets, such as the implications of carbon regulation for renewable energy marketing claims, the demand for and price of renewable energy certificates (RECs), and the use of RECs in multiple markets (disaggregation of attributes). It describes carbon regulation programs under development in the Northeast and California, and how these might affect renewable energy markets in these regions, as well as the potential interaction between voluntary renewable energy markets and voluntary carbon markets, such as the Chicago Climate Exchange (CCX). It also briefly summarizes the experience in the European Union, where carbon is already regulated. Finally, the paper presents policy options for policymakers and regulators to consider in designing carbon policies to enable carbon markets and voluntary renewable energy markets to work together.

  9. Status and Trends in the U.S. Voluntary Green Power Market (2015 Data)

    Energy Technology Data Exchange (ETDEWEB)

    O' Shaughnessy, Eric [National Renewable Energy Lab. (NREL), Golden, CO (United States); Liu, Chang [National Renewable Energy Lab. (NREL), Golden, CO (United States); Heeter, Jenny [National Renewable Energy Lab. (NREL), Golden, CO (United States)

    2016-10-01

    The voluntary green power market refers to the sale and procurement of renewable energy for voluntary purposes by residential and commercial customers. This report reviews seven green power procurement mechanisms: utility green pricing programs, utility green tariffs, voluntary unbundled renewable energy certificates, competitive supplier green power, community choice aggregations, voluntary power purchase agreements (PPAs), and community solar. This report details the status of trends of those seven green power procurement mechanisms in 2015. Three trends -- significant growth of the voluntary PPA project pipeline, innovative green power mechanisms developed by utilities, and geographic expansion of green power mechanisms -- suggest that the green power market is likely to continue to grow in coming years.

  10. 2nd European Conference on Green Power Marketing 2002

    International Nuclear Information System (INIS)

    2002-01-01

    This report summarises the information presented at the European Conference on Green Power Marketing held in 2002 in St. Moritz, Switzerland. It takes a look at the market chances of ecologically produced electricity for use in Switzerland and for export. The opinions of experts from the areas of research, business, politics, marketing and non-governmental organisations that were presented at the meeting are summarised. International perspectives and trends are discussed and strategies and management issues are examined. Product and price policies are discussed, as are instruments for the communication of 'Green Power' issues. Also, issues concerning customer needs, renewable energy sources, climate change and sustainability are dealt with and the situation in Australia is looked at

  11. From the ecological niche to the mass market with 'Green Power Marketing' - 1st European Conference on Green Power Marketing 2001

    International Nuclear Information System (INIS)

    2001-01-01

    This report summarises the information presented at the European Conference on Green Power Marketing held in 2001 in St. Moritz, Switzerland. It takes a look at the market chances of ecologically produced electricity for use in Switzerland and for export. The opinions of experts from the areas of research, business, politics, marketing and non-governmental organisations that were presented at the meeting are summarised. European perspectives and trends in the USA are discussed and examples of green power marketing in the USA and Holland are given. Marketing issues and price policies are discussed, as are labelling strategies and customer perception of 'Green Power' issues. Also, sales issues including e-marketing, power-market rules and certificate trading are dealt with

  12. Green Power Marketing in the United States: A Status Report (Tenth Edition)

    Energy Technology Data Exchange (ETDEWEB)

    Bird, L.; Dagher, L.; Swezey, B.

    2007-12-01

    This report documents green power marketing activities and trends in the United States, focusing on consumer decisions to purchase electricity supplied from renewable energy sources and how this choice represents a powerful market support mechanism for renewable energy development. The report presents aggregate green power sales data for all voluntary purchase markets across the United States. It also provides summary data on utility green pricing programs offered in regulated electricity markets, on green power marketing activity in competitive electricity markets, and green power sold to voluntary purchasers in the form of renewable energy certificates. It also includes a discussion of key market trends and issues.

  13. Green Power Marketing in the United States. A Status Report (Tenth Edition)

    Energy Technology Data Exchange (ETDEWEB)

    Bird, Lori [National Renewable Energy Lab. (NREL), Golden, CO (United States); Dagher, Leila [National Renewable Energy Lab. (NREL), Golden, CO (United States); Swezey, Blair [National Renewable Energy Lab. (NREL), Golden, CO (United States)

    2007-12-01

    This report documents green power marketing activities and trends in the United States, focusing on consumer decisions to purchase electricity supplied from renewable energy sources and how this choice represents a powerful market support mechanism for renewable energy development. The report presents aggregate green power sales data for all voluntary purchase markets across the United States. It also provides summary data on utility green pricing programs offered in regulated electricity markets, on green power marketing activity in competitive electricity markets, and green power sold to voluntary purchasers in the form of renewable energy certificates. It also includes a discussion of key market trends and issues.

  14. Status and Trends in the U.S. Voluntary Green Power Market (2016 Data)

    Energy Technology Data Exchange (ETDEWEB)

    OShaughnessy, Eric J [National Renewable Energy Laboratory (NREL), Golden, CO (United States); Volpi, Christina M [National Renewable Energy Laboratory (NREL), Golden, CO (United States); Heeter, Jenny S [National Renewable Energy Laboratory (NREL), Golden, CO (United States); Cook, Jeffrey J [National Renewable Energy Laboratory (NREL), Golden, CO (United States)

    2017-10-02

    Annual report of sales and number of customers in voluntary green power markets, including utility green pricing programs, utility green partnerships, competitive suppliers, unbundled renewable energy certificates, community choice aggregations, power purchase agreements, and community solar.

  15. Green Power Marketing in the United States: A Status Report (2009 Data)

    Energy Technology Data Exchange (ETDEWEB)

    Bird, L.; Sumner, J.

    2010-09-01

    This report documents green power marketing activities and trends in the United States. First, aggregate green power sales data for all voluntary purchase markets across the United States are presented. Next, we summarize data on utility green pricing programs offered in regulated electricity markets; green power marketing activity in competitive electricity markets, as well as green power sold to voluntary purchasers in the form of RECs; and renewable energy sold as greenhouse gas offsets in the United States. Finally, this is followed by a discussion of key market trends and issues. The data presented in this report are based primarily on figures provided to NREL by utilities and independent renewable energy marketers.

  16. Green Power Marketing in the United States. A Status Report (2009 Data)

    Energy Technology Data Exchange (ETDEWEB)

    Bird, Lori [National Renewable Energy Lab. (NREL), Golden, CO (United States); Sumner, Jenny [National Renewable Energy Lab. (NREL), Golden, CO (United States)

    2010-09-01

    This report documents green power marketing activities and trends in the United States. First, aggregate green power sales data for all voluntary purchase markets across the United States are presented. Next, we summarize data on utility green pricing programs offered in regulated electricity markets; green power marketing activity in competitive electricity markets, as well as green power sold to voluntary purchasers in the form of RECs; and renewable energy sold as greenhouse gas offsets in the United States. Finally, this is followed by a discussion of key market trends and issues. The data presented in this report are based primarily on figures provided to NREL by utilities and independent renewable energy marketers.

  17. Interactions between the power and green certificate markets

    International Nuclear Information System (INIS)

    Jensen, S.G.; Skytte, K.

    2002-01-01

    The current trend of liberalising the power markets is combined with ambitious deployment plans for power production based on renewable energy supplies. A new policy scheme to ensure this extension has been developed in the form of a green certificate system, with a politically determined target of deployment. In such a system, producers of renewably based electricity receive tradable certificates in proportion to the electricity they produce. The producer can thereby sell these certificates and receive additional revenue apart from the power price. This paper studies the price and consumption effects of such a system. With a simple model we show that the effects are ambiguous. This ambiguity is caused by the interaction between the two markets. Therefore, the green certificate system is difficult to manage if the State has parallel energy targets, such as a desired deployment of renewably based energy and a stabilisation or reduction of the energy consumption. In addition, this complicates the regulation through a deployment target of renewably based power production, as the regulator has to be aware of the different effects, which follow a specific target. Until now, these effects have not been considered in the analyses of the green certificate system when introducing the system, even though it might have considerable consequences for the success of the system. (author)

  18. Guidelines for establishing a local authority market for green power

    International Nuclear Information System (INIS)

    1999-09-01

    This project summary considers the UK government's aim of achieving 10% of electricity from renewable energy sources by the year 2010, and its backing of the launch of the ''Future Energy'' accreditation scheme to accredit power derived from renewable energy sources and assist power supply companies to promote green energy. The benefits to local authorities of buying and/or selling green power are highlighted, and the objectives of the guidelines in helping local authorities to buy green power and suppliers to target local authorities are discussed. Five case studies are presented covering the successful purchase of green electricity by 3 local authorities, a local authority currently preparing for green electricity procurement, and 2 local authorities which were unsuccessful in purchasing green power. Issues identified by the project are outlined, and details of the guidelines for local authorities and green electricity suppliers are given

  19. Green Power Marketing in the United States: A Status Report, Sixth Edition

    Energy Technology Data Exchange (ETDEWEB)

    Bird, L.; Swezey, B.

    2003-10-01

    Voluntary consumer decisions to purchase electricity supplied from renewable energy sources represent a powerful market support mechanism for renewable energy development. Beginning in the early 1990s, a small number of U.S. utilities began offering''green power'' options to their customers. Since then, these products have become more prevalent both from utilities and in states that have introduced competition into their retail electricity markets. Today, nearly 50% of all U.S. consumers have an option to purchase some type of green power product from a retail electricity provider. Currently, more than 350 investor-owned utilities, rural electric cooperatives, and other publicly owned utilities in 33 states offer green power programs. This report provides an overview of green power marketing activity in the United States. It describes green power product offerings, consumer response, and recent industry trends. The three distinct markets for green power are discussed in turn.

  20. Probabilistic decision model of wind power investment and influence of green power market

    International Nuclear Information System (INIS)

    Gillenwater, Michael

    2013-01-01

    This paper presents results from a model of a representative wind power investor's decision making process using a Monte Carlo simulation of a project financial analysis. Data, in the form of probability distribution functions (PDFs) for key input variables were collected from interviews with investors and other professionals active in the U.S. wind power industry using a formal expert elicitation protocol. This study presents the first quantitative estimates of the effect of the U.S. voluntary Renewable Energy Certificate (REC) market on renewable energy generation. The results indicate that the investment decisions of wind power project developers in the United States are unlikely to have been altered by the voluntary REC market. The problem with the current voluntary REC market is that it does not offer developers a reliable risk-adjusted revenue stream. Consequently, the claims by U.S. green power retailers and promoters that voluntary market RECs result in additional wind power projects lack credibility. Even dramatic increases in voluntary market REC prices, in the absence of long-term contracts, were found to have only a small effect on investor behavior. - Highlights: • I use a formal expert elicitation to collect data from wind power investors. • I use a Monte Carlo model to look at the influence of Renewable Energy Certificates on investment. • Investment decisions are unlikely to have been altered by the voluntary REC market. • Claims that the U.S. green power market result in additional wind power lack credibility

  1. Customer choice and green power marketing in the United States: how far can it take us?

    International Nuclear Information System (INIS)

    Wiser, Ryan; Bolinger, Mark; Holt, Edward

    2000-01-01

    This article explores whether and to what extent individuals are willing to voluntarily pay a premium for products that provide public environmental benefits. In particular, we critically review and analyze the status and impacts of U.S. green power marketing to date. Green power marketing - the business of selling electricity products distinguished by their environmental attributes - seeks to develop a private market for renewable energy driven by consumer demand for green products. Debate has centered on the ability of such a market to provide a significant level of support for renewable energy sources. This paper examines experience to date with green power markets in the United States, proving an historical overview, reviewing product offerings, assessing customer response, and calculating overall support for renewable energy. While market research shows that a majority of the populace states a willingness to pay a premium for renewable energy, early experience with green power marketing shows that those attitudes have not yet translated into large-scale behavior change, tracking experience in other environment product markets. While a niche market for green power does exist, the data presented in this paper indicate that the collective impact of customer-driven demand on renewable generation has been modest thus far. Much will need to be done if this market is to play a strong role in supporting renewable energy in the early part of the millennium. Several lessons on how to potentially improve the prospects of green power marketing are therefore discussed. (author)

  2. Green Power Marketing in the United States: A Status Report (Fifth Edition)

    Energy Technology Data Exchange (ETDEWEB)

    Swezey, B.; Bird, L.

    2000-08-04

    For the first time in many decades, consumers are being given a choice of who supplies their electric power and how that power is generated. One of these choices is to support electricity generation from more environmentally beneficial energy sources. The term green power generally refers to electricity supplied from renewable energy sources. By some estimates, nearly one-quarter of all U.S. consumers will have the option to purchase green power by the year 2000, either from their regulated utility provider or in competitive markets. As competition spreads in the electric power industry, more consumers will have this choice. The purpose of this brief is to provide electric industry analysts with information on green power market trends. Descriptive information on green power marketing activities in competitive and regulated market settings is included.

  3. Status and Trends in the U.S. Voluntary Green Power Market (2012 Data)

    Energy Technology Data Exchange (ETDEWEB)

    Heeter, J.; Nicholas, T.

    2013-10-01

    Voluntary green power markets are those in which consumers and institutions voluntarily purchase renewable energy to match their electricity needs. Voluntary action provides a revenue stream for renewable energy projects and raises consumer awareness of the benefits of renewable energy. These markets continued to exhibit growth and stimulate renewable energy development in 2012. This paper reviews the voluntary market and identifies market trends.

  4. Status and Trends in the U.S. Voluntary Green Power Market (2014 Data)

    Energy Technology Data Exchange (ETDEWEB)

    O' Shaughnessy, Eric [National Renewable Energy Lab. (NREL), Golden, CO (United States); Heeter, Jenny [National Renewable Energy Lab. (NREL), Golden, CO (United States); Liu, Chang [National Renewable Energy Lab. (NREL), Golden, CO (United States); Nobler, Erin [National Renewable Energy Lab. (NREL), Golden, CO (United States)

    2015-10-16

    NREL's annual report on green power markets summarizes status and trends in the voluntary demand for renewable energy. U.S. green power markets have become more complex over time as state-level policies have enabled more avenues for green power purchases. In recent years, community solar, community choice aggregation (CCA), and voluntary power purchase agreements (PPAs) have significantly increased the number of U.S. voluntary green power customers. The community solar model has grown rapidly with 90 projects in 25 states by 2015. Renewable energy sales in CCAs declined slightly in 2014 in response to less favorable economic conditions in Illinois. At the same time, several California CCAs continued to grow, and many more communities are planning to pursue green power through aggregation. Voluntary green power purchasing through bi-lateral PPAs took off in 2014 due to several large-scale agreements signed by information and communication technology firms. Traditional green power options, such as utility green pricing programs and voluntary RECs markets, also grew in 2014. Current trends suggest strong continued growth in U.S. voluntary green power markets.

  5. Green Power Marketing in the United States: A Status Report (Eighth Edition)

    Energy Technology Data Exchange (ETDEWEB)

    Bird, L.; Swezey, B.

    2005-10-01

    Voluntary consumer decisions to purchase electricity supplied by renewable energy sources represent a powerful market support mechanism for renewable energy development. Beginning in the early 1990s, a small number of U.S. utilities began offering "green power" options to their customers. Since then, these products have become more prevalent, both from utilities and in states that have introduced competition into their retail electricity markets. Today, more than 50% of all U.S. consumers have an option to purchase some type of green power product from a retail electricity provider. This report provides an overview of green power marketing activity in the United States. The first section provides an overview of green power markets, consumer response, and recent industry trends. The second section provides brief descriptions of utility green pricing programs. The third section describes companies that actively market green power in competitive markets and those that market renewable energy certificates nationally or regionally. The final section provides information on a select number of large, nonresidential green power purchasers, including businesses, universities, and government agencies.

  6. Green Power Marketing in the United States: A Status Report; Seventh Edition

    Energy Technology Data Exchange (ETDEWEB)

    Bird, L.; Swezey, B.

    2004-09-01

    Voluntary consumer decisions to purchase electricity supplied from renewable energy sources represent a powerful market support mechanism for renewable energy development. Beginning in the early 1990s, a small number of U.S. utilities began offering ''green power'' options to their customers. Since then, these products have become more prevalent both from utilities and in states that have introduced competition into their retail electricity markets. Today, more than 50% of all U.S. consumers have an option to purchase some type of green power product from a retail electricity provider. This report provides an overview of green power marketing activity in the United States. The first section provides an overview of green power markets, consumer response, and recent industry trends. Section 2 provides brief descriptions of the utility green pricing programs available nationally. Section 3 describes companies that actively market green power in competitive markets and those that market renew able energy certificates nationally or regionally. The last section provides information on a select number of large, nonresidential green power purchasers, including governmental agencies, universities, and businesses.

  7. Green Power Marketing in the United States. A Status Report (2008 Data)

    Energy Technology Data Exchange (ETDEWEB)

    Bird, Lori [National Renewable Energy Lab. (NREL), Golden, CO (United States); Kreycik, Claire [National Renewable Energy Lab. (NREL), Golden, CO (United States); Friedman, Barry [National Renewable Energy Lab. (NREL), Golden, CO (United States)

    2009-09-01

    Voluntary consumer decisions to buy electricity supplied from renewable energy sources represent a powerful market support mechanism for renewable energy development. In the early 1990s, a small number of U.S. utilities began offering 'green power' options to their customers. Since then, these products have become more prevalent, both from traditional utilities and from renewable energy marketers operating in states that have introduced competition into their retail electricity markets or offering renewable energy certificates (RECs) online. Today, more than half of all U.S. electricity customers have an option to purchase some type of green power product directly from a retail electricity provider, while all consumers have the option to purchase RECs. This report documents green power marketing activities and trends in the United States including utility green pricing programs offered in regulated electricity markets; green power marketing activity in competitive electricity markets, as well as green power sold to voluntary purchasers in the form of RECs; and renewable energy sold as greenhouse gas offsets in the United States. These sections are followed by a discussion of key market trends and issues. The final section offers conclusions and observations.

  8. Green Power Marketing in the United States: A Status Report (2008 Data)

    Energy Technology Data Exchange (ETDEWEB)

    Bird, L.; Kreycik, C.; Friedman, B.

    2009-09-01

    Voluntary consumer decisions to buy electricity supplied from renewable energy sources represent a powerful market support mechanism for renewable energy development. In the early 1990s, a small number of U.S. utilities began offering 'green power' options to their customers. Since then, these products have become more prevalent, both from traditional utilities and from renewable energy marketers operating in states that have introduced competition into their retail electricity markets or offering renewable energy certificates (RECs) online. Today, more than half of all U.S. electricity customers have an option to purchase some type of green power product directly from a retail electricity provider, while all consumers have the option to purchase RECs. This report documents green power marketing activities and trends in the United States including utility green pricing programs offered in regulated electricity markets; green power marketing activity in competitive electricity markets, as well as green power sold to voluntary purchasers in the form of RECs; and renewable energy sold as greenhouse gas offsets in the United States. These sections are followed by a discussion of key market trends and issues. The final section offers conclusions and observations.

  9. Marketing of green electrons. Solar-power stock exchanges

    International Nuclear Information System (INIS)

    Nussbaumer-Waelti, E.

    1999-01-01

    An independent power producer evaluates the current solar-power stock exchanges in Switzerland. Most stock exchanges have been created by electric utilities which want to deliver 'green' power to those of their clients asking for. A first group of solar-power stock exchanges offer to take over the produced solar power at a marginal price. Among them, some organise a competition between the potential solar-power producers, in order to press down the investment cost for the new photovoltaic plants to build. Other stock exchanges propose a periodical adaptation of the prices, especially an adaptation to the capital interest rate. For sure, the total length of the time period for which the contract is established is one of the decisive factors. Because no bank is ready to grant a credit for such an investment without having seen a long-running take-over contract for the produced power [de

  10. Status and Trends in the U.S. Voluntary Green Power Market (2012 Data)

    Energy Technology Data Exchange (ETDEWEB)

    Heeter, J. [National Renewable Energy Lab. (NREL), Golden, CO (United States); Nicholas, T. [National Renewable Energy Lab. (NREL), Golden, CO (United States)

    2013-10-01

    The "voluntary" or "green power" market is that in which consumers and institutions voluntarily purchase renewable energy to match all or part of their electricity needs. Voluntary action provides a revenue stream for renewable energy projects and raises consumer awareness of the benefits of renewable energy. There are numerous ways consumers and institutions can purchase renewable energy. Historically, the voluntary market has consisted of three market sectors: (1) utility green pricing programs (in states with regulated electricity markets), (2) competitive suppliers (in states with restructured electricity markets), and (3) unbundled renewable electricity certificate (REC) markets, where RECs are purchased by consumers separately from electricity ("unbundled").

  11. Status and Trends in the U.S. Voluntary Green Power Market (2016 Data)

    Energy Technology Data Exchange (ETDEWEB)

    O' Shaughnessy, Eric [National Renewable Energy Lab. (NREL), Golden, CO (United States); Heeter, Jenny [National Renewable Energy Lab. (NREL), Golden, CO (United States); Cook, Jeff [National Renewable Energy Lab. (NREL), Golden, CO (United States); Volpi, Christina [National Renewable Energy Lab. (NREL), Golden, CO (United States)

    2017-10-01

    The "voluntary" or "green power" market is that in which consumers and institutions voluntarily purchase renewable energy to match all or part of their electricity needs. Voluntary action provides a revenue stream for renewable energy projects and raises consumer awareness of the benefits of renewable energy. There are numerous ways consumers and institutions can purchase renewable energy. Historically, the voluntary market has consisted of three market sectors: (1) utility green pricing programs (in states with regulated electricity markets), (2) competitive suppliers (in states with restructured electricity markets), and (3) unbundled renewable electricity certificate (REC) markets, where RECs are purchased by consumers separately from electricity ("unbundled").

  12. Citizen versus consumer: challenges in the UK green power market

    International Nuclear Information System (INIS)

    Batley, S.L.; Fleming, P.D.; Urwin, P.

    2001-01-01

    This paper investigates the potential advantages and disadvantages of green power products, as opposed to the traditional fossil fuel levy (which was the UK's chosen tax regime), as a means of developing renewable energy in the UK. Willingness to pay for electricity generated from renewables is investigated. Results indicate that willingness to pay varies with social status and income. However results demonstrate that there is a significant minority in full support of some sort of fiscal initiative. Electricity generated from renewables is a concept supported by the majority. However, given the stated willingness to pay it is unlikely that any new renewable capacity will result from green tariff schemes in the near term. It is concluded that the green citizen must continue to co-exist with the green power purchaser if the UK is to make any significant improvement in the contribution of renewable energy to electricity demand. The authors would like to acknowledge the support of Irene Lorenzoni and Jane Powell of the Centre for Social and Economic Research on the Global Environment, University of East Anglia; Leicester Energy Efficiency Advice Centre; and Leicester Energy Agency. (author)

  13. Status and Trends in the U.S. Voluntary Green Power Market (2013 Data)

    Energy Technology Data Exchange (ETDEWEB)

    Heeter, J.; Belyeu, K.; Kuskova-Burns, K.

    2014-11-01

    Voluntary green power markets are those in which consumers and institutions voluntarily purchase renewable energy to match their electricity needs. This report surveys utilities, competitive suppliers, renewable energy certificate (REC) marketers, and, for the first time, the community choice aggregation market. This report finds that the voluntary market totaled 62 million megawatt-hours in 2013. Approximately 5.4 million customers are purchasing green power. This report presents data and analysis on voluntary market sales and customer participation, products and premiums, green pricing marketing, and administrative expenses. The report also details trends in REC tracking systems, REC pricing in voluntary and compliance markets, community and crowd-funded solar, and interest in renewable energy by the information and communication technologies sector.

  14. Perspectives for hydropower in Switzerland - chances offered by the 'green power' market

    International Nuclear Information System (INIS)

    Spreng, D.; Truffer, B.; Wuestenhagen, R.

    2003-01-01

    This short article discusses the chances offered to operators of hydropower stations by 'green power' markets for the sale of power produced under strict conditions in environment-friendly power generation facilities. The development of these markets is discussed as are the interdependencies between the public's use of green power markets and measures taken by the state to promote the use of renewable forms of energy. The results of market research on customer willingness to purchase environment-friendly electricity are discussed and the important role of hydropower in this business is stressed. The differing interests of various customer segments are discussed and the part played by 'green stocks' and other sustainable investments in the financial market is looked at

  15. Green Power Marketing in the United States: A Status Report (Ninth Edition)

    Energy Technology Data Exchange (ETDEWEB)

    Bird, L.; Swezey, B.

    2006-11-01

    Voluntary consumer decisions to purchase electricity supplied by renewable energy sources represent a powerful market support mechanism for renewable energy development. Beginning in the early 1990s, a small number of U.S. utilities began offering ''green power'' options to their customers. Since then, these products have become more prevalent, both from traditional utilities and from marketers operating in states that have introduced competition into their retail electricity markets. Today, more than half of all U.S. consumers have an option to purchase some type of green power product from a retail electricity provider. Currently, more than 600 utilities, or about 20% of utilities nationally, offer green power programs to customers. These programs allow customers to purchase some portion of their power supply as renewable energy--almost always at a higher price--or to contribute funds for the utility to invest in renewable energy development. The term ''green pricing'' is typically used to refer to these utility programs offered in regulated or noncompetitive electricity markets. This report documents green power marketing activities and trends in the United States.

  16. From the ecological niche to the mass market with 'Green Power Marketing' - 1{sup st} European Conference on Green Power Marketing 2001; Mit 'Green Power Marketing' von der Oeko-Nische zum Massenmarkt

    Energy Technology Data Exchange (ETDEWEB)

    NONE

    2001-07-01

    This report summarises the information presented at the European Conference on Green Power Marketing held in 2001 in St. Moritz, Switzerland. It takes a look at the market chances of ecologically produced electricity for use in Switzerland and for export. The opinions of experts from the areas of research, business, politics, marketing and non-governmental organisations that were presented at the meeting are summarised. European perspectives and trends in the USA are discussed and examples of green power marketing in the USA and Holland are given. Marketing issues and price policies are discussed, as are labelling strategies and customer perception of 'Green Power' issues. Also, sales issues including e-marketing, power-market rules and certificate trading are dealt with.

  17. Certificate-Based Approach to Marketing Green Power and Constructing New Wind Energy Facilities: Preprint

    Energy Technology Data Exchange (ETDEWEB)

    Blank, E.; Bird, L.; Swezey, B.

    2002-05-01

    The availability of wind energy certificates in Pennsylvania's retail electricity market has made a critical difference in the economic feasibility of developing 140 MW of new wind energy projects in the region. Certificates offer important benefits to both green power suppliers and buyers by reducing transaction barriers and thus lowering the cost of renewable energy. Buyers also benefit through the increased flexibility offered by certificate products. The experience described in this paper offers important insights for selling green power certificates and achieving new wind energy development in other areas of the country.

  18. Green Power Partnership Videos

    Science.gov (United States)

    The Green Power Partnership develops videos on a regular basis that explore a variety of topics including, Green Power partnership, green power purchasing, Renewable energy certificates, among others.

  19. Green Marketing amp Consumerism

    Directory of Open Access Journals (Sweden)

    Mohammad Jalalkamali

    2015-08-01

    Full Text Available Green marketing is a progressive issue that most of its dimensions are unknown or intangible for consumers. In this review some of its aspects are surveyed considering its impact on consumers as a fundamental segment in economics. Also consumer behavior is defined and analyzed through its awareness of green marketing issue which causes purchasing decision.

  20. Green Power Partner Resources

    Science.gov (United States)

    EPA Green Power Partners can access tools and resources to help promote their green power commitments. Partners use these tools to communicate the benefits of their green power use to their customers, stakeholders, and the general public.

  1. Study 5: certification and green electric power market; Etude 5: certification et marche de l'electricite ''Verte''

    Energy Technology Data Exchange (ETDEWEB)

    Martin, P.E. [Observ' ER, 75 - Paris (France)

    2000-07-01

    The term green electric power, characterizes today the electric power development, from the renewable energies. Whether this development is governed by the market, the government intervention is always necessary. The fiscality is a preferential way where this complementarity between policy and market may hold. The ADEME asks for a study which presents the californian market of the green electric power, the netherlands system of green certificates and the extension to the european scale. This report deals with these three scopes after a recall and the clarification of the concepts. (A.L.B.)

  2. Green Power Partnership 100 Green Power Users

    Science.gov (United States)

    EPA's Green Power Partnership is a voluntary program designed to reduce the environmental impact of electricity generation by promoting renewable energy. Partners on this list use green power to meet 100 of their U.S. organization-wide electricity use.

  3. Green Power Communities

    Science.gov (United States)

    GPCs are towns, villages, cities, counties, or tribal governments in which the local government, businesses, and residents collectively use green power in amounts that meet or exceed EPA's Green Power Community purchase requirements.

  4. Green Power Partner List

    Science.gov (United States)

    The U.S. EPA's Green Power Partnership is a voluntary program designed to reduce the environmental impact of electricity generation by promoting renewable energy. There are thousands of Green Power Partners, all listed on this page.

  5. Pengaruh Green Marketing Hotel Terhadap Green Consumer Behavior

    OpenAIRE

    Yo Fernandez, Eunike Christe; Tjoanda, Evelyn

    2017-01-01

    Penelitian ini dilakukan untuk mengetahui pengaruh dari green marketing hotel terhadap green consumer behavior. Green marketing memiliki 3 dimensi, yaitu green product, green price, dan green promotion. Penelitian ini melibatkan 272 responden masyarakat Surabaya dan menggunakan metode regresi linear berganda. Hasil penelitian menunjukkan bahwa green product dan green price berpengaruh secara positif dan signifikan sedangkan green promotion berpengaruh namun tidak signifikan terhadap green con...

  6. Green Power Grids: How Energy from Renewable Sources Affects Networks and Markets.

    Science.gov (United States)

    Mureddu, Mario; Caldarelli, Guido; Chessa, Alessandro; Scala, Antonio; Damiano, Alfonso

    2015-01-01

    The increasing attention to environmental issues is forcing the implementation of novel energy models based on renewable sources. This is fundamentally changing the configuration of energy management and is introducing new problems that are only partly understood. In particular, renewable energies introduce fluctuations which cause an increased request for conventional energy sources to balance energy requests at short notice. In order to develop an effective usage of low-carbon sources, such fluctuations must be understood and tamed. In this paper we present a microscopic model for the description and for the forecast of short time fluctuations related to renewable sources in order to estimate their effects on the electricity market. To account for the inter-dependencies in the energy market and the physical power dispatch network, we use a statistical mechanics approach to sample stochastic perturbations in the power system and an agent based approach for the prediction of the market players' behavior. Our model is data-driven; it builds on one-day-ahead real market transactions in order to train agents' behaviour and allows us to deduce the market share of different energy sources. We benchmarked our approach on the Italian market, finding a good accordance with real data.

  7. Consumer perceptions of green power

    International Nuclear Information System (INIS)

    Rowlands, I.; Parker, P.; Scott, D.

    2001-01-01

    The relationship between consumer perceptions of the environmental impact of different energy sources and their willingness to pay a premium for green electricity was examined using the ANOVA analysis of variance and the chi-square test procedures. Since green power producers can include several energy resources in their offerings, it is important to understand the preferences of their customers. A survey sent to 480 residents in the Waterloo region of southern Ontario showed that when asked about purchasing nuclear, large scale hydropower or natural gas out of a choice of 11 energy sources, there was a wide discrepancy between those who stated a willingness to pay a large premium for green power and those who stated a willingness to pay only a small, or no, premium for green power. It was determined that these 3 energy resources were not popular among the most environmentally inclined portion of the consumer market. It was noted however that willingness to pay should be interpreted with caution because peoples' stated intentions to pay a premium for green power do not necessarily translate into action once they have the opportunity to buy power from renewable energy sources. However, marketing strategies could be used to improve the uptake of green power by consumers. The study suggests that landfill gas, is probably preferred to large-scale hydro. It was also suggested that the relative position of biomass, natural gas, garbage and nuclear power should be examined more closely. 29 refs., 3 tabs., 3 figs

  8. Green Tourism Marketing Model1

    OpenAIRE

    Hasan, Ali

    2015-01-01

    Green Tourism Marketing Model research as efforts to develop environmentally friendly tourism destination, the synergy of government, business and community participation become the driving force of tourism product development with highly competitive. In the long term, this research aims to provide the marketing concept of green tourism as economic development efforts and strengthen the environment (eco-growth) through the development of green tourism marketing models. The ...

  9. The Green Stamp in Power Supply Contracts - A proposal for the Brazilian Electricity Market

    Energy Technology Data Exchange (ETDEWEB)

    Estrocio, Joao Paulo

    2010-09-15

    The insertion of a certification mechanism for discriminatory energy supply contracts aiming to make it possible to contract exclusively clean and renewable energy is presented. With the increasing interest for sustainability and carbon emissions reduction, there's a growing demand for clean energy reflected in people's choices for cleaner products. Electricity in a power grid, however, is result of a set of sources or plants, and its operation or dispatch. A proposal for clean energy contracts is presented, providing the market and the clients with the ability to choose to buy exclusively renewable energy through the grid.

  10. The European green electricity markets in 2010

    International Nuclear Information System (INIS)

    Meibom, Peter; Skytte, Klaus

    2003-01-01

    The market shares of different electricity producing renewable energy technologies in the green electricity markets in EU, and the size and prices obtained on these markets depends strongly on the market designs and support policies governing the development of these markets. These issues have been analysed with the use of the ADMIRE REBUS model. Costs data for all significant electricity producing renewable energy technologies and data on the sizes of the renewable energy resources in the EU are combined with different national development of the support policies for green electricity in the different EU countries towards a common EU market in 2010. The model simulates the operation of each green electricity market in EU and the interaction between the markets. Model results show that in a harmonized EU wide tradable green certificate system starting from 2010, i.e. in a system without technology-specific support, wind power will be the most competitive technology, but power plants using different types of biomass will also gain a large share of the market. To reach the indicative EU targets for RES-E production in 2010 a TGC price of 5.6 eurocents is necessary in addition to a physical power price of 2.2 eurocents. (au)

  11. Comparing green power generation and marketing in Germany with the international situation; Gruene Angebote in Deutschland im internationalen Vergleich

    Energy Technology Data Exchange (ETDEWEB)

    Dreher, M.; Hoffmann, T.; Wietschel, M.; Rentz, O. [Karlsruhe Univ. (Germany). Inst. fuer Industriebetriebslehre und Industrielle Produktion

    1999-07-01

    The relevant data describing the situtation in Germany have been compiled on the basis of a recent survey among electric utilities, questionnaires returned showing that there are about 28 green power marketing concepts and offers available in the German market. Information describing the market in the USA has been drawn from a literature study, and represents the most advanced yardstick for comparative analysis. Information about the situation in Switzerland and the Netherlands has been collected through personal communication with electric utilities in these countries. (orig./CB) [German] In den letzten Jahren wurden von Energieversorgungsunternehmen zunehmend sogenannte 'gruene Angebote' auf dem Markt offeriert. Als Datenquelle fuer die Untersuchung 'gruener Angebote' in Deutschland dient eine aktuelle schriftliche Umfrage bei Versorgungsunternehmen, in deren Rahmen 28 Angebote erfasst werden konnten. Die USA wurden in die vergleichende Betrachtung einbezogen, weil aufgrund der grossen Anzahl und der fruehen Einfuehrung 'gruener Angebote' den USA eine Vorreiterrolle in diesem Bereich zukommt. Die fuer die durchgefuehrten Analysen notwendigen Informationen ueber Angebote in den USA wurden im Rahmen einer Literaturanalyse, die auf Swezey et al. (1998) und Holt (1997) aufbaut, gewonnen. In den Niederlanden sowie in der Schweiz gibt es ebenfalls umfangreiche Aktivitaeten in den Bereichen 'gruene Angebote' und Nutzung regenerativer Energien, sodass auch eine Integration dieser Laender in die Untersuchungen sinnvoll ist. Die notwendigen Daten zu Angeboten auf diesen Maerkten wurden im Rahmen direkter Kontakte zu den entsprechenden Versorgungsunternehmen erhoben. (orig./RHM)

  12. Product management in green markets

    Directory of Open Access Journals (Sweden)

    Čajka Zoran

    2005-01-01

    Full Text Available The present paper deals with the concept of green product management. To create a significantly greener economy, there will need to be a range of new and greener products and technologies. Today we are faced with a growth in more innovative "clean technology" solutions. Successful development of new green products requires high levels of communication and integration, good information, early consideration of green issues, support from top management, and benchmarking. The set of controllable tactical marketing tools (product, price, place and promotion that the company blends to produce the response it wants in the target green market, is the matter of the primary importance to the management.

  13. The development of a green certificate market

    International Nuclear Information System (INIS)

    Morthost, P.E.

    2000-01-01

    Liberalizing the electricity industry and attempting to reduce the emissions of greenhouse gases are the two dominant trends in European energy policy. The last-mentioned issue might require the contribution from renewable energy technologies, but at present most renewables cannot compete on their own with conventional technologies. Thus, it can be expected that if renewables must compete solely on market conditions alone this will slow down or even halt the development of new renewable capacity. One model in which additional payments to renewable technologies are generated is based on the development of a separate green market. In Holland, a voluntary green certificate has existed since the beginning of 1998. In Denmark a comprehensive restructuring of the legislation for the electric power industry has just been completed, including the framework for developing a separate green market for renewable electricity production. The main objectives of introducing this type of electricity market in Denmark is to secure the development of renewable energy technologies (including contributions to greenhouse gas reductions), while at the same time releasing the Government from the (by now) quite heavy burden of subsidising renewable technologies. Finally, a green market will make it possible for these renewable technologies to be partly economically compensated for the environmental benefits, which they generate compared to conventional power production. With the recent Danish legislation as starting point this paper analyzes possible ways to set up a green certificate market, treating as well some of the consequences produced when the market is actually functioning. The analysis is applicable for all renewable technologies, but special attention is given to wind power. (author)

  14. GREEN MARKETING AND GLOBAL SCENARIOS‎

    OpenAIRE

    Dr. Jessy George; R. Jith

    2017-01-01

    Green Marketing must satisfy two objectives Improved Environmental Quality and Customer Satisfaction. Although no consumer product has a zero impact on the environment, in business, the terms "green product" and "environmental product" are used commonly to describe those that strive to protect or enhance the natural environment by conserving energy and/or resources and reducing or eliminating use of toxic agents, pollution, and waste. The present study has made an attempt to describe why the ...

  15. Modeling of a green certificate market

    International Nuclear Information System (INIS)

    Marchenko, O.V.

    2008-01-01

    The paper considers one of the economic mechanisms, stimulating the introduction of renewable energy sources (RES) - a green certificate market. A mathematical model was developed to describe a supply and demand balance in the electricity and green certificate markets simultaneously. The sellers of certificates are RES owners, who obtain certificates for each unit of electricity produced, and the buyers are consumers, who are obliged by law to buy a certain share of this electricity. Equilibrium structures of the power system including RES with stochastic operation conditions are calculated. The prices of electricity and certificates, as well as the total economic effect of the system are determined taking into account external costs (environmental damages). The paper shows that a mechanism of green certificates is not an ideal means for minimizing the impact of energy on the environment: the economic effect turns out to be smaller than the maximum possible one. However, this deviation is relatively small, therefore the green certificate market allows the external effects to be partially taken into account. Such a market creates incentives for investors, electricity producers and consumers to make power sources mix, modes of electricity production and consumption closer to the optimum ones in terms of the economy as a whole. (author)

  16. Benefits of Green Power Partnership

    Science.gov (United States)

    The U.S. EPA's Green Power Partnership is a voluntary partnership program designed to reduce the environmental impact of electricity generation by promoting renewable energy. Learn about the benefits of becoming a Green Power Partner.

  17. Guide to Purchasing Green Power

    Science.gov (United States)

    The Guide for Purchasing Green Power is a comprehensive guide for current and potential buyers of green power with information about green power purchasing. The Guide is created cooperatively between the EPA, the U.S. Department of Energy, the World Resou

  18. Market power in interactive environmental and energy markets

    DEFF Research Database (Denmark)

    Amundsen, Eirik S; Nese, Gjermund

    2017-01-01

    A market for tradable green certificates (TGCs) is strongly interwoven in the electricity market in that the producers of green electricity are also the suppliers of TGCs. Therefore, strategic interaction may result. We formulate an analytic equilibrium model for simultaneously functioning...... electricity and TGC markets, and focus on the role of market power (i.e., Stackelberg leadership). One result is that a certificate system faced with market power may collapse into a system of per-unit subsidies. Also, the model shows that TGCs may be an imprecise instrument for regulating the generation...

  19. From an info-brochure to the Green Power Festival: Eco-current marketing between niche market and mass market. Comparative analysis of marketing strategies and trends in the USA and Switzerland

    International Nuclear Information System (INIS)

    Wuestenhagen, R.

    1999-01-01

    Liberalisation and sustainability pose a dual challenge to the electric power industry. In some countries, public utilities and other suppliers are relying on eco-current as an adequate answer to the challenge. Availabilities and marketing strategies in Switzerland and the USA are compared. It is found that eco-current is still a high-priced niche market commodity in Switzerland. In the USA, on the other hand, professional eco-current suppliers are aiming at mass market introduction in California and Pennsylvania. The author compares marketing concepts and attempts to identify the factors that can make eco-current more than just a niche market commodity also in Switzerland [de

  20. A market for green certificates may cause less green electricity to be produced

    International Nuclear Information System (INIS)

    Haugneland, Petter

    2004-01-01

    The Norwegian government wants to establish in 2006 a market for trading with green certificates which will be issued to producers of new renewable electricity. These certificates will be sold to the consumers, which will be instructed to by a certain amount of green electricity. In 2005 a market will be established for trading with emission quotas of greenhouse gases; in this market, power producers and other industry that emits greenhouse gases must buy emission permits. Some experts, however, say that a market for trading with green certificates may at worst give less production of green electricity, counter to the intention. But a quota system may indirectly increase the production of green electricity, and at the same time one avoids many of the inconveniences involved in a green certificate market

  1. The Geography of Green Power

    Energy Technology Data Exchange (ETDEWEB)

    OShaughnessy, Eric J [National Renewable Energy Laboratory (NREL), Golden, CO (United States); Heeter, Jenny S [National Renewable Energy Laboratory (NREL), Golden, CO (United States); Volpi, Christina M [National Renewable Energy Laboratory (NREL), Golden, CO (United States)

    2017-10-25

    Green power refers to the voluntary purchase of renewable electricity by retail electricity customers. Green power is unlike compliance-based renewable energy procurement imposed by law or regulation. In 2016, over six million customers procured about 95 million megawatt-hours (MWh) of green power in the United States, which represents about 28% of all U.S. renewable energy sales, excluding large hydropower. In this fact sheet, we use available data to illustrate the geography of green power demand (in terms of number of customers) and supply (in terms of MWh of generation) by state.

  2. The determinants of hotels' marketing managers' green marketing behaviour

    OpenAIRE

    El Dief, M; Font, X

    2010-01-01

    Little is known about the factors underlying the pro-environmental behaviour of marketing managers. This paper explores the determinants of green marketing practices in the Red Sea hotel sector in Egypt. The research model assesses green marketing practices against the personal and organisational values of the marketing managers, together with a range of organisational and demographic variables expected to influence hotels' environmental behaviour. From a valid sample of 89 marketing managers...

  3. Power market competition

    International Nuclear Information System (INIS)

    Kelly, J.

    1998-01-01

    In the Unites States the prospect of greater competition in wholesale power market was immediately eclipsed by talk of retail competition. Attempts to move to retail competition have been costly and complex. Prudent public policy and economic analyses suggest that retail competition not be implemented until it can first be demonstrated that effective competition exists in wholesale power markets [it

  4. Green Power Initiative

    Energy Technology Data Exchange (ETDEWEB)

    Butler, Patrick Barry [Univ. of Iowa, Iowa City, IA (United States)

    2013-01-28

    National energy policy supports the gathering of more detailed and authoritative data on the introduction of renewable bio-based fuels into new and existing district energy systems via the application of biomass gasification. The University of Iowa developed a biomass-fueled, university-scale steam generation system based on biomass gasification technologies. The system serves as a state-of-the-art research and educational facility in the emerging application of gasification in steam generation. The facility, which includes a smaller down-draft gasifier and a larger multi-stage biomass boiler, was designed to operate primarily on wood-based fuels, but has provisions for testing other biomass fuel sources produced within a 100-mile radius, providing enough flexibility to meet the fluctuating local supply of biomass from industry and Midwest agriculture. The equipment was installed in an existing, staffed facility. The down-draft gasifier unit is operated by College of Engineering staff and students, under the direct technical supervision of qualified Utilities plant staff. The Green Power Initiative also includes a substantial, innovative educational component. In addition to an onsite, graduate-level research program in biomass fuels, the investigators have integrated undergraduate and graduate level teaching – through classroom studies and experiential learning – and applied research into a biomass-based, university-scale, functioning power plant. University of Iowa is unique in that it currently has multiple renewable energy technologies deployed, including significant biomass combustion (oat hulls) at its Main Power Plant and a new reciprocating engine based renewable district energy system. This project complements and supports the national energy policy and State of Iowa initiatives in ethanol and biodiesel. Byproducts of ethanol and biodiesel processes (distiller grains) as well as industry residues (oat hulls, wood chips, construction and demolition

  5. Innovative insurance plan promises to leverage green power

    International Nuclear Information System (INIS)

    Edge, Gordon

    1999-01-01

    This article explains the gap between customers of green power signing short term (1-2 year) contracts and the banks wanting power purchase agreements for ten or more years before lending on new projects. Details are given of a new initiative from the US green power industry for a green premium for green power marketeers with the idea of an insurance product to take some of the risk and bridge the gap. Examples of coverage under the green power insurance proposal are discussed, and the funding and implementation of the scheme, and the effect of the insurance are considered

  6. Green power opportunities for Ontario

    International Nuclear Information System (INIS)

    Elwell, C.; Rotenberg, E.; Torrie, R.; Poch, D.; Allen, G.

    2002-02-01

    Green energy is defined as the energy generated from renewable and environmentally benign sources. In this document, the authors demonstrated that Ontario possesses the potential to reduce energy waste on an economic basis while generating sufficient green energy to enable the province to decommission its coal burning power plants. In turn, this would lead to a more sustainable energy economy and a lesser reliance on nuclear generation. It was determined that a three-fold policy would enable the province to achieve this goal. First, there is a need to remove hidden subsidies to polluting forms of generation. The second aspect of this policy is the implementation of a robust Demand Side Management Program, and the third aspect calls for the reform of the price of electricity that includes all costs. In this manner, all forms of generation would compete on an equal footing. The authors identified an alternative to immediate price reform in the form of a legislated Renewable Portfolio Standard. A growing percentage of new renewable electricity in the supply portfolio offered by electricity providers would be required by the Renewable Portfolio Standard. It was suggested that the Ontario government adopt this measure before the opening of the electricity market in May 2002, as strong support for the measure is present. 13 refs

  7. A Green Marketing Course for Business Undergraduates

    Science.gov (United States)

    Rudell, Fredrica

    2011-01-01

    Since the 1970s, periodic calls have been made for incorporation of sustainability issues into marketing and other business courses. Now more than ever, we need to prepare students for careers in the green economy. This article will describe the author's experience teaching a Green Marketing course to business undergraduates. A review of content,…

  8. Green Cleaning Label Power

    Science.gov (United States)

    Balek, Bill

    2012-01-01

    Green cleaning plays a significant and supportive role in helping education institutions meet their sustainability goals. However, identifying cleaning products, supplies and equipment that truly are environmentally preferable can be daunting. The marketplace is inundated with products and services purporting to be "green" or environmentally…

  9. Green Power Partnership Eligible Scope of Green Power Use

    Science.gov (United States)

    The U.S. EPA's Green Power Partnership is a voluntary partnership program designed to reduce the environmental impact of electricity generation by promoting renewable energy. EPA requires that Partners meet GPP's vintage requirement.

  10. Green Power Partnership Eligible Organizations

    Science.gov (United States)

    The U.S. EPA's Green Power Partnership is a voluntary partnership program designed to reduce the environmental impact of electricity generation by promoting renewable energy. Many different types of organizations are eligible to become Partners.

  11. Certified: green power

    International Nuclear Information System (INIS)

    Rhodes, S.; Brown, L.

    1999-01-01

    Deregulation of the energy industry in the USA may be a force favouring the environment but for the consumer it is something of a nightmare since there are so many options with respect to both price, service and environmental awareness. However, there is now a marked tendency for companies wishing to be seen as 'green' to favour environmentally aware suppliers. Indeed, some suppliers holding formal qualifications in 'greenness' believe they are justified in charging a premium for their energy. The question is asked 'what is green?' and the authors discuss the answers at some length: the hydro industry fares well in such a discussion. The authors (from Scientific Certification Systems) believe that certification provides a rational explanation of prices and why charging a premium may be justifiable.(UK)

  12. Enmax to buy more green power

    International Nuclear Information System (INIS)

    Anon.

    2000-01-01

    Enmax, Calgary's electric power utility has recently issued a request for proposals to wind and small hydro power producers to supply an additional 30,000 MWh of green energy before the end of this year, and 40,000 MWh per year for the next 10 years. To meet this new demand with wind power, it would be necessary to install an additional 12 MW of new wind capacity. To qualify, a producer must be Ecologo certifiable have facilities built after 1996. The new energy will be used to expand green energy into the commercial energy market, as well as to sign up more residential customers. (Currently there are about 1,000.) Epcor, the Edmonton electric utility currently has 1,700 green energy customers and hopes to have 7,000 by 2005. Currently, it markets green energy generated by Whitecourt Power's wood waste biomass plant, but hopes to augment its supply from small hydro production from an Alberta plant now being installed in a joint venture with Canadian Hydro Developers. Epcor also has a 13.4 kW solar array installed on the roof of its headquarters building which has been recently EcoLogo certified

  13. The political economy of international green certificate markets

    International Nuclear Information System (INIS)

    Soederholm, Patrik

    2008-01-01

    This paper analyzes the political economy of establishing bilateral trade in green certificate markets as one step towards harmonization of European green electricity support systems. We outline some of the economic principles of an integrated bilateral green certificates market, and then discuss a number of issues that are deemed to be critical for the effectiveness, stability and legitimacy of such a market. By drawing on some of the lessons of the fairly recent intentions to integrate a future green certificate market in Norway with the existing Swedish one, we highlight, exemplify and discuss some critical policy implementation and design issues. These include, for instance, the system's connection to climate policy targets, the role of other support schemes and the definition of what green electricity technologies should be included. Furthermore, the establishment of an international market presumes that the benefits of renewable power (e.g., its impacts on the environment, diversification of the power mix, self-sufficiency, etc.) are approached and valued from an international perspective rather than from a national one, thus implying lesser emphasis on, for instance, employment and regional development impacts. A bilateral green certificate system thus faces a number of important policy challenges, but at the same time it could provide important institutional learning effects that can be useful for future attempts aiming at achieving greater policy integration in the European renewable energy sector

  14. Current experience concerning Romanian green certificates market functioning

    International Nuclear Information System (INIS)

    Vladescu, Gherghina; Lupului, Luminita; Vasilevschi, Constantin; Ghinea, Smaranda

    2006-01-01

    The renewable energy sources are promoted by their beneficial use, namely: - diversification of energy sources for producing electric power; - reduction of pollution produced by fossil fuel burning; - reduction of gas releases producing the greenhouse effects, etc. Currently, most of the renewable energy sources cannot concur on electric power free market because of the high costs of implied investments. To ensure an efficient use of renewable energy sources in electricity production and to maintain the installations implied on the electric power market, it is necessary to implement a system able to produce an output greater than that obtained from electric energy selling. The Romanian Government chose to promote the electric energy production by renewable energy sources by using the green certificate trading system. This system ensures the progress in developing the technologies employed in electric energy production from renewable energy sources and, at the same time the costs implied by their promotion can be adjusted by market mechanisms what will reduce the effects upon the electric energy consumers. The paper presents the legislation frame existing in Romania for promoting the electric energy produced from renewable energy sources, the green certificate trading system applied in Romania, as well as, the role shared by the entities implied in operation and development of the system. In November 2005, a first transaction with green certificates on controlled green certificate market in Romania took place. Analyzed is the evolution of the green certificate market registered so far from its inception, as well as, the lessons learned so far from the experience acquired

  15. Relationship between green marketing strategies and green marketing credibility among Generation Y

    OpenAIRE

    Garcia Sandoval, Michelle Haeberli; Manon Padilla, Alejandro

    2016-01-01

    Since terms like “sustainability” and “consumer consciousness” were introduced, green products began being integrated into consumers’ lifestyles. But due to the greenwashing practices that took place during the 90’s consumers refrain to buy green products because they do not trust the advertising released by marketers. The purpose of this thesis is to explore the relationship between green advertising credibility (dependent variable) and price sensitiveness, and the four proposed green market...

  16. Market power and storage in electricity markets

    International Nuclear Information System (INIS)

    Skaar, Jostein

    2004-05-01

    Market power in liberalised electricity markets dominated by hydropower is analyzed in four chapters. The existing literature on competition in hydropower markets is briefly presented and examined. Chapter 1 discusses the effects of market power in the context of acquisitions in a situation where transmission capacity is constrained. Chapter 2 and 3 elaborate on the issue of competition and market power when water inflow is uncertain, and finally Chapter 4 focuses on the supply function equilibrium model in the context of a hydropower market

  17. Market analysis green electricity. Final report

    International Nuclear Information System (INIS)

    Reichmuth, Matthias

    2014-01-01

    In the present study the volume of the German market for green energy will be analyzed for its functionality, barriers and also its development perspectives. Besides an evaluation of actual literature sources, elaborate interviews of electricity suppliers (green energy suppliers) were realized.

  18. Green funds. The market and the environment

    International Nuclear Information System (INIS)

    Scholtens, L.J.R.

    1998-01-01

    January 1995 the Regulation for Green Projects ('Regeling Groenprojecten') was implemented in the Netherlands. The aim of the fiscal regulation is to stimulate investments in environment-friendly projects. A brief overview is given of the market for green investments in the Netherlands. 4 refs

  19. Market Power in Laboratory Emission Permit Markets

    International Nuclear Information System (INIS)

    Godby, R.

    2002-01-01

    Many proposals suggesting the use of markets to control pollution assume markets will be competitive. When markets do not exhibit competitive characteristics, however, should they still be expected to result in efficiency improvement relative to traditional approaches? This paper employs experimental economic methods to examine the effect of market structure on the use of marketable emissions permits. Results indicate that in a market with one dominant firm and a number of fringe firms, strategic manipulation occurs repeatedly in the laboratory as predicted by market power models, undermining the allocative and dynamic efficiency benefits such markets offer. When firms compete in a downstream product market dominated by the same single firm, market efficiency can actually be reduced with the implementation of permit markets. Final market efficiencies reflect initial endowments and are influenced by competitive conditions elsewhere in the economy, indicating that policy-makers should carefully consider whether markets are appropriate in such circumstances

  20. Diffusion of green power products in Switzerland

    International Nuclear Information System (INIS)

    Wuestenhagen, Rolf; Markard, Jochen; Truffer, Bernhard

    2003-01-01

    As in many other European countries, green electricity is an emerging product in Switzerland as well. Although the market is yet to be liberalised, more than 100 of the 1200 Swiss electric utilities offer some sort of green electricity product to their customers. Successful companies like the municipal utilities of the cities of Zurich and Berne have reached customer response rates of up to 4%, while still maintaining cost-based pricing, i.e. charging their customers price premiums of 400-700% per kWh. While most of the products still rely on mainly photovoltaics, some utilities have started to introduce mixed green electricity products also including wind power. With a share of 60% in the Swiss generation mix, hydropower's role in the green electricity mix was also an issue to emerge causing controversial debate. While being renewable, hydropower is not considered environmentally benign by all the stakeholders, and unlike new renewables (solar, wind, biomass), there is little room for new hydropower generation facilities in Switzerland. The green electricity labelling scheme 'Naturemade' tackles that issue. The labelling organisation has evolved from a process with broad stakeholder involvement, which included environmental NGOs, scientific institutions, green electricity providers, renewable energy advocates, government bodies and consumer organisations. The analysis in this paper is based on a diffusion theory framework. It identifies and characterises different phases of (past and future) market development, and stresses the importance of eco-labelling as a tool to facilitate the transition from niche to mass market. Finally, we also discuss conclusions that can be drawn from the Swiss case towards market development and labelling on a European level

  1. Green Power voluntary purchases. Price elasticity and policy analysis

    International Nuclear Information System (INIS)

    Mewton, Ross T.; Cacho, Oscar J.

    2011-01-01

    Green Power schemes offer electricity from renewable energy sources to customers for a higher price than ordinary electricity. This study examines the demand characteristics of Green Power in Australia and policies which could increase its sales. A sample of 250 pooled time series and cross sectional observations was used to estimate a statistically significant elasticity of demand for Green Power with respect to price of -0.96 with a 95% confidence interval of ±68%. The wide variation in market penetration between jurisdictions and between countries for Green Power, and the low awareness of Green Power found by surveys indicate that Green Power sales could be increased by appropriate marketing and government policies. The most cost effective means to increase sales was found to be advertising campaigns although only one Australian example was found, in the state of Victoria in 2005. It was also found that full tax deductibility of the Green Power premium to residential customers, exemption from the Goods and Services Tax and a tax rebate for Green Power are all probably less cost effective for promoting sales than direct government purchase of Green Power, in terms of cost per unit of increased sales. (author)

  2. Ownership structure and market power in the nordic power market

    International Nuclear Information System (INIS)

    Amundsen, E.S.; Bergman, L.

    1999-01-01

    The opening of Nord Pool in 1996 seriously constrained the power companies' ability to exercise market power within their national borders. Currently there is an integration process going on among the power companies in the Nord Pool area. It manifest itself in terms of take-over and reciprocal acquisition of shares in the power companies - nationally and abroad. This process may undo what the introduction of the common power market achieved in curtailing market power. The aim of this paper is to investigate the effects on market power of increased cross- ownership in the Nordic power market. (au)

  3. Marketing plan for coffee chop Green

    OpenAIRE

    Strengell, Juuso

    2017-01-01

    The purpose of this thesis work is to develop and improve the visibility of the Coffee shop Green in terms of different marketing techniques. The company that requested the work is operating in University Tec de Monterrey Mexico Querétaro. The selected company wanted to improve their visibility among the students and wanted to have new tools to improve their marketing. Through new marketing techniques the selected company can have more customers daily bases and is able to earn more profits. ...

  4. Price Discrimination and Market Power

    OpenAIRE

    Shane Carbonneau; Preston McAfee; Hugo Mialon; Sue Mialon

    2004-01-01

    If there is price discrimination, at least one of the prices is not equal to marginal cost. Therefore, if there is price discrimination, there must be market power. While this logic is sound, it has led many policymakers to believe that price discrimination and market power are positively correlated. We present a model where measured price discrimination can be low while market power is high, and price discrimination can be high while market power is low, thus demonstrating that there is no t...

  5. Power marketing and renewable energy

    International Nuclear Information System (INIS)

    Fang, J.M.

    1997-01-01

    Power marketing refers to wholesale and retail transactions of electric power made by companies other than public power entities and the regulated utilities that own the generation and distribution lines. The growth in power marketing has been a major development in the electric power industry during the last few years, and power marketers are expected to realize even more market opportunities as electric industry deregulation proceeds from wholesale competition to retail competition. This Topical Issues Brief examines the nature of the power marketing business and its relationship with renewable power. The information presented is based on interviews conducted with nine power marketing companies, which accounted for almost 54% of total power sales by power marketers in 1995. These interviews provided information on various viewpoints of power marketers, their experience with renewables, and their respective outlooks for including renewables in their resource portfolios. Some basic differences exist between wholesale and retail competition that should be recognized when discussing power marketing and renewable power. At the wholesale level, the majority of power marketers stress the commodity nature of electricity. The primary criteria for developing resource portfolios are the same as those of their wholesale customers: the cost and reliability of power supplies. At the retail level, electricity may be viewed as a product that includes value-added characteristics or services determined by customer preferences

  6. Green Power Partnership Top 30 Local Government

    Science.gov (United States)

    The U.S. EPA's Green Power Partnership is a voluntary program designed to reduce the environmental impact of electricity generation by promoting renewable energy. This page lists the largest green power users among local government partners within the GPP.

  7. Green Power Partnership Top 10 Federal Government

    Science.gov (United States)

    The U.S. EPA's Green Power Partnership is a voluntary program designed to reduce the environmental impact of electricity generation by promoting renewable energy. This page highlights federal agency efforts in procuring green power.

  8. Green certificate in an international market

    International Nuclear Information System (INIS)

    Nese, Gjermund

    2002-01-01

    An analytical equilibrium model for a simultaneously functioning electricity market and a market for Green Certificates is formulated. The main focus is on the effects of changing the percentage requirement which is in end use consumption. We start by looking briefly at an autarky market before opening the trade of electricity and certificates. The results show that the percentage requirement is a very imprecise instrument as to increase the provision of green electricity. In none of the cases considered will an increase of the percentage requirement in a country necessarily result in an increase in the generation of green electricity in the country itself. When opening for trade, the results show that the increase of the percentage requirement in one country can have a negative effect on green electricity generation in this country, but a positive effect in the other country. Further it is shown that in the case of an open certificate market where the certificates can be traded at a given international price, a country will maximise it's generation of green electricity by setting the percentage requirement equal to zero. (Author)

  9. Ukrainian 'greens' and nuclear power

    International Nuclear Information System (INIS)

    Sappa, Nikolai

    1993-01-01

    At the First Constituent Congress of the Ukrainian Ecology Association 'Zelenyj svit' started in 1989 under antinuclear banners the as an organization of 'greens'. Since a great many of the Ukrainian citizens shared the attitude of the 'greens' to the Chernobyl accident, we faced the problem to stand our ground at least on our 'territory', i,e. the towns-NPP satellites. It is this factor that specified the urgent tasks for our activities at the regional level, carried out in cooperation with public relations services at the NPP. He arranged giving lectures in these towns, sent the public relations services all kind of information which sight be of use for efficient work, and performed sociological studies, which included: i) clearing up the attitude of the public to different aspects of nuclear energy industry, the level of public knowledge concerning the problem involved, ii) finding the channels and most preferable forms of disseminating information on nuclear power, and iii) developing recommendations for NPP administration and public relations services. He started our work three years ago. it may be noted that at the end of the last year there was a conference in Kiev 'The power industry of independent Ukraine and ecology', held by the Union of power engineers and Z elenyj svit . It is rather significant that at this conference, for the first time in the history of the ecological movement in the Ukraine, the 'greens' have admitted the possibility of having a creative dialogue with power engineers on nuclear power problems. Re consider it to be a serious progress in the perception of our opponents may be noted that at the end of the last year there was a conference in Kiev T he power industry of independent Ukraine and ecology , held by the Union of power engineers and Z elenyj svit . It is rather significant that at this conference, for the first time in the history of the ecological movement in the Ukraine, the 'greens' have admitted the possibility of having

  10. Market Power Europe

    DEFF Research Database (Denmark)

    Kelstrup, Jesper Dahl

    2015-01-01

    Market Power Europe (MPE) constitutes an important contribution to the literature on the global role and actorness of the EU. In order to develop MPE as a theory, this contribution provides an assessment of how Russia, the USA and China have converged towards three EU trade policies in 2013....... The analysis finds that MPE fails to account for important dynamics related to externalization in the three cases. In order to improve MPE analytically, the article suggests that MPE should include three intervening variables to account for the EU’s ability to externalize its policies and act as MPE...

  11. Introduction to market power issues

    International Nuclear Information System (INIS)

    2002-01-01

    This paper presents an initial introduction to market power issues in wholesale electric power markets. Market power was described as the ability of sellers to act together to profitably maintain prices above competitive levels for a significant period of time. The two general forms of market power, vertical and horizontal market power, were described with reference to how they may be exercised. The factors that should be considered when evaluating the competitiveness of a market include: (1) market share of suppliers, (2) overall market concentration, (3) elasticity of demand, (4) shape of the industry supply curve, (5) the amount and distribution of excess supply, (6) typical contractual arrangements and the process for establishing prices, and (7) the relative ease to enter the market. It was noted that a narrow market scope allows only wholesale market sector (such as municipal utilities) to access competitive electricity supplies, however, a more expansive definition of market scope would consider the sale of electricity to industrial customers. This would allow more players to enter the Nova Scotia market. The barriers to entry for wholesale electric power markets are: (1) access to the transmission grids and services, (2) sites for new capacity development, (3) major inputs to power generation, (4) transportation of major inputs to generation, and (5) lack of liquidity

  12. Analysis of the green certificate market; Ein analyse av den groene sertifikatmarknaden

    Energy Technology Data Exchange (ETDEWEB)

    Storeboe, Inger Oeydis

    2001-04-01

    This report studies the advantages and disadvantages of a separate financial market for the environmental advantages in the production of electricity from renewable energy sources. This market solution is evaluated against other financial systems used to promote the production of green electricity. By starting from a general equilibrium model for the green certificate market, the report discusses how the adaptation in the certificate market is influenced by changes in the market conditions. The certificate market is combined with a quota market for carbon dioxide, with and without international trade with electricity and certificate and market power in the production of electricity from renewable energy sources.

  13. Green maritime transportation: Market based measures

    DEFF Research Database (Denmark)

    Psaraftis, Harilaos N.

    2016-01-01

    The purpose of this chapter is to introduce the concept of Market Based Measures (MBMs) to reduce Green House Gas (GHG) emissions from ships, and review several distinct MBM proposals that have been under consideration by the International Maritime Organization (IMO). The chapter discusses...

  14. Power marketers flex at FERC

    Energy Technology Data Exchange (ETDEWEB)

    Garner, W.L.; Burkhart, L.A.

    1995-02-01

    Electric utilities beware. Power marketers are not only here to stay, but their ranks are growing. The Federal Energy Regulatory Commission (FERC) logged approximately 81 applications in 1994, compared to nine in 1993. About half have been acted on already. The fledgling industry is also staking out its regulatory territory. Notably, on December 14, the FERC ordered the Tennessee Valley Authority (TVA) to provide nonfirm transmission service to AES Power Inc. of Atlanta, GA, a power marketing subsidiary of AES Corp.-to accommodate AES Power`s current and future bulk-power marketing transactions (Docket No. TX94-7-000). This marks the first time the FERC has granted a power marketer`s request to require wheeling from a federal power agency. As a power marketer, AES Power takes title to electric power that it purchases and sells for resale, thus qualifying as a public utility under the Federal Power Act. In its filing, AES Power sought nonfirm, point-to-point transmission service under an umbrella agreement that would establish the rates, terms, and conditions under which AES could request specific transactions without applying under section 211 each time. AES Power also sought assurances that it would not be charged more than other parties, including TVA itself, for comparable service. The power marketer agreed to be subject to a postage-stamp ceiling rate that gives TVA the flexibility to quote any rate up to the ceiling.

  15. Perspectives of the Market of green products

    International Nuclear Information System (INIS)

    Gonzalez Elias, Andres

    2000-01-01

    The advance of environmental strategies in Colombia during the nineties, Cleaner Production mainly, showed to the industry the benefits of environmental management. In the last five years some of the Colombian enterprises became leaders on the management of the environment because their initiatives and the continuous work supported by the regional authorities for environmental protection. The results of the CP programs in different sectors enhanced the innovative capacity of enterprises. In the other hand the development of environmental regulations and the evolution of the competitiveness parameters in the regional and foreign markets claims for new initiatives near to the Colombian industries that are in the need to maintain the level obtained through hard efforts in the past years. The vision of an environmental management oriented to life cycle of product complements the CP efforts because involves environmental issues on design and product development process with the purpose to increase the green product participation in market. This paper presents a sight of the possible future development of the green market in our country by two ways. At the first we identify trends towards the green market in the current institutional process of the environmental sector in Colombia and in the second, provides an instrumental view of the relationship between the LCA and the environmental management product oriented

  16. Urban greening: environmentalism or marketable aesthetics

    Directory of Open Access Journals (Sweden)

    Dominic Bowd

    2015-11-01

    Full Text Available In recent decades, urban greening has been conceptualized, and subsequently marketed, as a way of making cities more sustainable. Urban greening has been actualized in large global cities, regional centers, and also in many cities in the Global South, where it has been touted as a potential solution to the urban heat island (UHI effect and as a way of reducing carbon dioxide (CO2 emissions. This involves planting street trees and installing curbside gardens, bioswales, green walls, green roofs, and the redevelopment of former industrial zones into urban parklands. This paper questions the assumption that this “greening” of the city must necessarily lead to positive environmental impacts. While such infrastructure itself might be constructed with environmental principles in mind, wider questions concerning the production of such landscapes, and the consumption-orientated lifestyles of those who inhabit these urban landscapes, are seldom considered. Moreover, green aesthetics and environmental sustainability are not always as mutually inclusive as the concepts might suggest, as aesthetics are often a dominating influence in the process of planning green urban environments. This review reorients the focus on the way in which the UHI effect and CO2 emissions have been framed by utilizing Foucault's (1980 “regimes of truth,” where environmental issues are contextualized within the “colonised lifeworld” of free-market forces. This review suggests that for sustainability to be achieved in urban contexts, the process of urban greening must move beyond quick techno-fixes through engagement in the co-production of knowledge.

  17. Assembling Markets for Wind Power

    DEFF Research Database (Denmark)

    Pallesen, Trine

    This project studies the making of a market for wind power in France. Markets for wind power are often referred to as ‘political markets: On the one hand, wind power has the potential to reduce CO2-emissions and thus stall the effects of electricity generation on climate change; and on the other...... hand, as an economic good, wind power is said to suffer from (techno-economic) ‘disabilities’, such as high costs, fluctuating and unpredictable generation, etc. Therefore, because of its performance as a good, it is argued that the survival of wind power in the market is premised on different...... instruments, some of which I will refer to as ‘prosthetic devices’. This thesis inquires into two such prosthetic devices: The feed-in tariff and the wind power development zones (ZDE) as they are negotiated and practiced in France, and also the ways in which they affect the making of markets for wind power....

  18. Knowledge Communication in Green Corporate Marketing

    DEFF Research Database (Denmark)

    Maier, Carmen Daniela

    2011-01-01

    This article explores how several types of knowledge are communicated through the simultaneous deployment of two semiotic modes in the Milan video existing on GE Corporation's website. The video is part of the Ecomagination marketing campaign promoting environmentally friendly products...... and positioning GE as an eco-friendly corporation. The specific aim of my analytical endeavor is to identify how the meaning-making potentials of language and images are integrated, and how this multimodal integration influences the persuasive communication of knowledge types. Key words: multimodal discourse...... analysis; knowledge communication; environmental discourse; green corporate marketing...

  19. Wind power and market power in competitive markets

    International Nuclear Information System (INIS)

    Twomey, Paul; Neuhoff, Karsten

    2010-01-01

    Average market prices for intermittent generation technologies are lower than for conventional generation. This has a technical reason but can be exaggerated in the presence of market power. When there is much wind smaller amounts of conventional generation technologies are required, and prices are lower, while at times of little wind prices are higher. This effect reflects the value of different generation technologies to the system. But under conditions of market power, conventional generators with market power can further depress the prices if they have to buy back energy at times of large wind output and can increase prices if they have to sell additional power at times of little wind output. This greatly exaggerates the effect. Forward contracting does not reduce the effect. An important consequence is that allowing market power profit margins as a support mechanism for generation capacity investment is not a technologically neutral policy.

  20. 1 Relevance of Green Marketing on Environmental Degradation: An ...

    African Journals Online (AJOL)

    green marketing as a holistic and responsible strategic management process that identifies, anticipates, satisfies and .... Place: A distribution logistics is of crucial importance; main focus is on ecological packaging. Green ..... marketing and its impact on supply chain management in industrial markets. Industrial Marketing ...

  1. Ecolables: A Green Sustainability Recital in Marketing- An Empirical Framework

    OpenAIRE

    Smita Shingrup

    2013-01-01

    Environmental sustainability is not simply a matter of compliance or risk management. People are concerned about the environment and marketers have to begun to modify their practices in an attempt to attract consumer's new concern. Marketers are increasingly recognizing that the many competitive advantages and business opportunities to be gained from Eco Sustainability and Green Marketing. Key words: Ecolabels, Green Marketing

  2. Customer Aggregation: An Opportunity for Green Power?

    Energy Technology Data Exchange (ETDEWEB)

    Holt, E.; Bird, L.

    2001-02-26

    We undertook research into the experience of aggregation groups to determine whether customer aggregation offers an opportunity to bring green power choices to more customers. The objectives of this report, therefore, are to (1) identify the different types of aggregation that are occurring today, (2) learn whether aggregation offers an opportunity to advance sales of green power, and (3) share these concepts and approaches with potential aggregators and green power advocates.

  3. Utility strategies - affiliated power marketers

    Energy Technology Data Exchange (ETDEWEB)

    Coffey, J.F. [Aquila Energy Corp., Omaha, NE (United States)

    1994-12-31

    The regulation of affiliated power marketers (APM) is discussed. Any electric utility affiliates that own or control generation must not have market power in the relevant market, which is defined as the utility`s first-tier markets. One can prove that its affiliates do not have generation dominance by: (a) showing that its entire generating capacity is committed under long term contract, (b) showing that its affiliates already are authorized to sell at market-based rates, or (c) submitting a market analysis which demonstrates that the affiliates do not possess generation market power. The electric utility affiliates must have a transmission tariff on file which provides for comparable transmission services. The APM must agree not to buy power from, or sell power to its electric utility affiliate without prior approval by the Federal Energy Regulatory Commission (FERC). The APM must notify FERC if it sells power to, buys power from, or obtains transmission service from a utility that has any business relationship with any affiliates. Any non-sales services provided by the utility affiliates must not be priced below market value. Procedures must ensure that market information is not shared between the utility and the APM, or shared on a comparable basis with non-affiliates. A continuing obligation exists for the APM to notify FERC of any change in these criteria occurring after approval is granted. Concerns with these provisions and suggested improvements are discussed.

  4. Green marketing and its impact on consumer behaviour

    OpenAIRE

    Gajdoš, Michal

    2016-01-01

    This bachelor thesis is devoted to green marketing, and how this kind of marketing affects consumer behaviour. Describes in detail what is green marketing and its components, and also describes the negative part of green marketing - greenwashing. It also deals with the topic of corporate social responsibilty and in the last theoretical part with the consumer beahviour. In the practical part was created quantitative research in the form of online survey, which aimed at identifying people's awa...

  5. Solar photovoltaic power generation system and understanding of green energy

    International Nuclear Information System (INIS)

    Yoo, Chun Sik

    2004-03-01

    This book introduces sunlight generation system and green energy, which includes new and renewable energy such as photovoltaic power generation, solar thermal, wind power, bio energy, waste energy, geothermal energy, ocean energy and fuel cell photovoltaic industry like summary, technology trend, market trend, development strategy of the industry in Korea, and other countries, design of photovoltaic power generation system supporting policy and related business of new and renewable energy.

  6. Impact of Market Regulations on the Development of Wind Power - An International Comparison

    International Nuclear Information System (INIS)

    Ackermann, Thomas; Soeder, Lennart

    2000-01-01

    This paper presents and briefly evaluates the most important existing market regulations and market schemes regarding its influence on the development of wind power. The evaluation of the existing market regulations focuses on the incentives provided by the various instruments to reduce production costs. The instruments and schemes are: Feed-in Tariffs, Net Metering, Bidding Process, Fixed Quotas, Green Certificate Trading, Green Power Exchange, Green Pricing. In addition, the impact of market regulations for international electricity markets with a power exchange are investigated. The analysis showed that new wind power generation can faces significant market barriers. (author)

  7. Green energy market development in Germany: effective public policy and emerging customer demand

    International Nuclear Information System (INIS)

    Wuestenhagen, Rolf; Bilharz, Michael

    2006-01-01

    This paper reviews the development of renewable energy in Germany from 1973 to 2003. It investigates the relative importance of energy policy and green power marketing in shaping the renewable energy market. More than a decade of consistent policy support for renewables under the feed-in law (StrEG) and its successor (EEG) has been an important driver for increasing renewable electricity generation to date, putting the country in a better position than most of its peers when it comes to achieving European Union targets for renewable energy. Green power marketing driven by customer demand, on the other hand, is growing, but has had limited measurable impact so far. We discuss potential intangible benefits of green power marketing and scenarios for future market development. The paper concludes with lessons that can be learned from the German case for policy design and market development in other countries

  8. Taxing market power

    OpenAIRE

    Jaskold Gabszewicz, Jean; Grazzini, Lisa

    1998-01-01

    We investigate the effectiveness of tax and transfer policies in correcting market distortions when the economy is imperfectly competitive. We perform this analysis in the context of an exchange model representing a bilateral oligopoly situation, which constitutes a particular example of a Shapley-Shubik strategic market game.

  9. Green Power Partnership Long-term Contracts

    Science.gov (United States)

    The U.S. EPA's Green Power Partnership is a voluntary program designed to reduce the environmental impact of electricity generation by promoting renewable energy. This page lists Partners that signed a contract to purchase green power for 5 years or more.

  10. Green marketing in the Massachusetts electric company retail competition pilot program

    Energy Technology Data Exchange (ETDEWEB)

    Rothstein, S.M.; Fang, J.M.

    1997-10-01

    With electric industry restructuring initiatives being introduced on the state and federal levels, retail access pilot programs serve an important function for examining competitive market issues, as well as marketing strategies and customer reactions to different power supply options. The experience gained through these pilots provides important insights into future power market operations, including the market for green power. The Massachusetts Electric Company`s (MECo`s) Choice: New England pilot for residential and small-business customers was a voluntary program developed primarily to test the billing and metering logistics that distribution companies will need in the competitive market. The pilot also offered a preview of program implementation and marketing under customer choice. It was the first retail competition pilot to explicitly include green power options in program design. The MECo pilot`s energy suppliers were selected through the issuance of a request for proposals (RFP). Respondents were asked to submit bids in one or more of three energy supply categories-price, green, and other options. These options were developed by the pilot administrator through internal meetings, discussions with state officials and other stakeholders, and a review of information from other similar pilots. For the green option, the pilot administrator did not establish a green standard. Instead, suppliers were allowed to submit offers that promoted environmental stewardship. Customer response to the different green options are reported. The pilot results clearly demonstrate that, in a competitive situation, there is interest in a variety of energy supply options, including green options. 2 tabs.

  11. Media attention and the market for "green" consumer products

    DEFF Research Database (Denmark)

    Thøgersen, John

    Environmental protection has been an issue with remarkable staying power on the public agenda in Europe and North America in the past two to three decades (Dunlap, 2002) and many companies have prospered by seizing the opportunities offered by the growing "green" market. However, now there are si......Environmental protection has been an issue with remarkable staying power on the public agenda in Europe and North America in the past two to three decades (Dunlap, 2002) and many companies have prospered by seizing the opportunities offered by the growing "green" market. However, now...... there are signs of a general "counter attack" being or-chestrated against the "greens." In this paper I survey the evidence regarding an "issue-attention" cycle (Downs, 1972) in environmental concern in Western Europe and North America and discus the role of the news media in creating the cycle. It is well...... documented that the mass media plays an important role in determining which issues receive high or low attention by the general public and, hence, in agenda-setting (Dearing & Rogers, 1996). Using the Danish organic food sector as an example I argue that the media's assessment of what is newsworthy not only...

  12. Green marketing, renewables, and free riders: increasing customer demand for a public good

    Energy Technology Data Exchange (ETDEWEB)

    Wiser, R.; Pickle, S.

    1997-09-01

    Retail electricity competition will allow customers to select their own power suppliers and some customers will make purchase decisions based, in part, on their concern for the environment. Green power marketing targets these customers under the assumption that they will pay a premium for ``green`` energy products such as renewable power generation. But renewable energy is not a traditional product because it supplies public goods; for example, a customer supporting renewable energy is unable to capture the environmental benefits that their investment provides to non-participating customers. As with all public goods, there is a risk that few customers will purchase ``green`` power and that many will instead ``free ride`` on others` participation. By free riding, an individual is able to enjoy the benefits of the public good while avoiding payment. This report reviews current green power marketing activities in the electric industry, introduces the extensive academic literature on public goods, free riders, and collective action problems, and explores in detail the implications of this literature for the green marketing of renewable energy. Specifically, the authors highlight the implications of the public goods literature for green power product design and marketing communications strategies. They emphasize four mechanisms that marketers can use to increase customer demand for renewable energy. Though the public goods literature can also contribute insights into the potential rationale for renewable energy policies, they leave most of these implications for future work (see Appendix A for a possible research agenda).

  13. THE NEW RULES OF GREEN MARKETING- A BOOK REVIEW

    Directory of Open Access Journals (Sweden)

    Raluca-Mihaela SANDU

    2016-07-01

    Full Text Available This paper’s purpose is to provide a review of the book ”The New Rules of Green Marketing. Strategies, Tools and Inspiration for Sustainable Branding” (2011 written by Jacquelyn A. Ottman. In this sense, the book is analyzed from a personal point of view, but exposed as objective as possible. In recent years, people’s attitude changed from skepticism to positivism in what concerns green products and the trend is to include them into their lives as usual commodities. This book essentializes the new guidelines of green marketing. The most significant benefit of reading this book is that it embodies theoretical aspects with practical ones, such as concrete examples of companies involved in the green market. The book adresses multinationals, entreprises, agencies, trade associations, NGOs, government agencies involved in the green marketing environment, professors, researchers, students or any individual having an affinity for green marketing in general.

  14. Investigating the effect of different green marketing on brand loyalty

    Directory of Open Access Journals (Sweden)

    Naser Azad

    2013-10-01

    Full Text Available Green marketing plays important role on developing different business plans without harming environment. Green marketing may also help us find more loyal customers since many people do care about taking care of environment and prefer purchasing only green products and services. In this paper, we present an empirical investigation to find the effect of different green strategies on brand loyalty. The proposed study designs a questionnaire and distributes it among 384 randomly selected people who purchase various brands in city of Tehran, Iran. The gathered data are analyzed using structural equation modeling and the results indicate that different green marketing strategies including green pricing, green promotion, green distribution positively influence brand loyalty.

  15. Electric power market - January 1989

    International Nuclear Information System (INIS)

    1989-01-01

    This bulletin deals with the brazilian electric power consumption in January 1989, containing data about the total consumption, the growth rates, the special tariffs and monthly evolution in each brazilian region. The economic indexes of industrial production, the market and the prices of electric power and petroleum products are also presented. (C.G.C.)

  16. Assembling Markets for Wind Power

    DEFF Research Database (Denmark)

    Pallesen, Trine

    instruments, some of which I will refer to as ‘prosthetic devices’. This thesis inquires into two such prosthetic devices: The feed-in tariff and the wind power development zones (ZDE) as they are negotiated and practiced in France, and also the ways in which they affect the making of markets for wind power....

  17. Parabolic Trough Solar Power for Competitive U.S. Markets

    International Nuclear Information System (INIS)

    Price, Henry W.

    1998-01-01

    Nine parabolic trough power plants located in the California Mojave Desert represent the only commercial development of large-scale solar power plants to date. Although all nine plants continue to operate today, no new solar power plants have been completed since 1990. Over the last several years, the parabolic trough industry has focused much of its efforts on international market opportunities. Although the power market in developing countries appears to offer a number of opportunities for parabolic trough technologies due to high growth and the availability of special financial incentives for renewables, these markets are also plagued with many difficulties for developers. In recent years, there has been some renewed interest in the U.S. domestic power market as a result of an emerging green market and green pricing incentives. Unfortunately, many of these market opportunities and incentives focus on smaller, more modular technologies (such as photovoltaics or wind power), and as a result they tend to exclude or are of minimum long-term benefit to large-scale concentrating solar power technologies. This paper looks at what is necessary for large-scale parabolic trough solar power plants to compete with state-of-the-art fossil power technology in a competitive U.S. power market

  18. Power blue and green laser diodes and their applications

    Science.gov (United States)

    Hager, Thomas; Strauß, Uwe; Eichler, Christoph; Vierheilig, Clemens; Tautz, Sönke; Brüderl, Georg; Stojetz, Bernhard; Wurm, Teresa; Avramescu, Adrian; Somers, André; Ristic, Jelena; Gerhard, Sven; Lell, Alfred; Morgott, Stefan; Mehl, Oliver

    2013-03-01

    InGaN based green laser diodes with output powers up to 50mW are now well established for variety of applications ranging from leveling to special lighting effects and mobile projection of 12lm brightness. In future the highest market potential for visible single mode profile lasers might be laser projection of 20lm. Therefore direct green single-mode laser diodes with higher power are required. We found that self heating was the limiting factor for higher current operation. We present power-current characteristics of improved R and D samples with up to 200mW in cw-operation. An optical output power of 100mW is reached at 215mA, a current level which is suitable for long term operation. Blue InGaN laser diodes are also the ideal source for phosphor based generation of green light sources of high luminance. We present a light engine based on LARP (Laser Activated Remote Phosphor) which can be used in business projectors of several thousand lumens on screen. We discuss the advantages of a laser based systems in comparison with LED light engines. LARP requires highly efficient blue power laser diodes with output power above 1W. Future market penetration of LARP will require lower costs. Therefore we studied new designs for higher powers levels. R and D chips with power-current characteristics up to 4W in continuous wave operation on C-mount at 25°C are presented.

  19. New electric power market

    International Nuclear Information System (INIS)

    Zorzoli, G.B.

    1992-01-01

    In a trend analysis of methods of energy production and use, this paper cites forecasted significant gains in efficiency through the use of combined cycles for heat and power production, and rapidly falling costs of solar and wind power plants. A technical/economic feasibility analysis is then performed on the future use of electric vehicles in Italy. Here, the paper cites the possible benefits in terms of energy conservation and air pollution abatement. A review is made of current progress in research efforts aimed at reducing electric battery sizing, weight and recharging constraints

  20. Green Power Partnership Related Programs & Organizations

    Science.gov (United States)

    The U.S. EPA's Green Power Partnership is a voluntary program designed to reduce the environmental impact of electricity generation by promoting renewable energy. This page provides a brief program overview, including vision and accomplishments.

  1. GREEN MARKETING ROLE IN WASTE MANAGEMENT

    Directory of Open Access Journals (Sweden)

    Corina Anamaria IOAN

    2014-12-01

    Full Text Available This study have exploratory character, aiming to conduct an analysis of the terminology used in the ecomarketing, and the way to approach green- marketing and waste collection activities in Romania. Aside from ecological waste management process and we consider the economic component of sustainable development, supported component of the legal aspects related to the subject. In other words, in this paper we intend to analyze in terms of terminology, legal and environmental policies but the most important aspects of waste management in companies in Romania. The importance of the study is on both the analysis corroborated information relating to waste collection in Romania, and the SWOT analysis performed on the present situation in Romania.

  2. Electric power and gas markets

    International Nuclear Information System (INIS)

    2001-01-01

    These two days organized by EFE in Paris, dealt with the european market of the gas and the electrical power. The first day developed the actual situation and the tendencies. The french market deregulation, the possibility of a united market and the energy transportation sector are discussed. The second day dealt with the new commercial technologies, the convergence of Gas and Electricity and the competing in a change world, the opportunities of the NTIC (new technologies of the information and communication). (A.L.B.)

  3. Green Applications for Space Power

    Data.gov (United States)

    National Aeronautics and Space Administration — Spacecraft propulsion and power for many decades has relied on Hydrazine monopropellant technology for auxiliary power units (APU), orbital circularization, orbit...

  4. Green certificates will lead to increased electric power production

    International Nuclear Information System (INIS)

    Lind, Oddvar

    2004-01-01

    The implementation of green certificates will lead to increased electricity production from renewable energy sources and less risk of price crises. For the time being, a common market for green certificates will be established with Sweden from January 1, 2006. It is possible to realise a ''compulsory total quota'' of 20 TWh by 2016. Green certificates will imply a premium on the electricity bill. However, the quota system will imply increased power generation, which in turn tends to lower the price. Norway should in principle follow Sweden's definition of renewable energy: all new hydroelectric power, wind power, solar energy, wave and tidal power, biomass energy, and energy recovery. The certificate regime will apply to new investments in renewable power production. However, it would be natural to include the established renewable power production that is currently receiving support. Some critics fear that the consumers rather than the authorities will subsidize the production of green power. The point is being made that central EU countries may save great sums by investing in renewable energy in Norway

  5. MARKETING PROGRAMS FOR GREEN PRODUCTS IN ACHIEVING ECOLOGICAL SUSTAINABILITY

    Directory of Open Access Journals (Sweden)

    Gabriela CĂPĂȚÎNĂ

    2015-04-01

    Full Text Available This article explores one dimension of green marketing programs: their potential application as a solution in achieving and maintaining the ecological sustainability on global market. We examine the necessity to develop and launch green products which can respond to environment degradation as a treatment against this phenomenon. This paper is structured in three sections: the first section is related to a clear delimitation and a better understanding of terms; the second one is an overview of the literature about ecological sustainability; the third section is the most relevant part of this paper because is trying to shape a framework of marketing programs for the development of green products, considering the decisions related to marketing mix elements. Even if green marketing programs make sense, current understanding of how managers can start to develop or transform their marketing efforts is far from comprehensive; therefore, this study is addressed to this knowledge gap.

  6. Capturing meaning through brand value and green marketing

    OpenAIRE

    Kalinina, Marina

    2014-01-01

    Capturing and retaining customer’s value is always a key point in marketing and in business. Marketers always follow the changing portrait of a customer, trying to predict and satisfy their changing tastes and priorities. This article analyses trends of customer’s changing needs towards «green customer» and propose some strategies for satisfying their needs through brand repositioning and green marketing.

  7. MARKETING OF GREEN PRODUCTS AND ITS UNDERLYING PRACTICES

    OpenAIRE

    S. Sheik Abdullah; Dr. M. Rifaya Meera; R. Mohammed Abubakkar Siddique

    2016-01-01

    According to the American marketing Association green marketing is the marketing of products that are presumed to be environmentally safe. Every company has its own favorite marketing mix. Companies that develop new and improved products and services with environment inputs in mind give themselves access to new markets, increase their profit sustainability, and enjoy a competitive advantage over the companies which are not concerned for the environment. This study discusses the manufacturers ...

  8. Green Wireless Power Transfer Networks

    NARCIS (Netherlands)

    Liu, Q.; Golinnski, M.; Pawelczak, P.; Warnier, M.

    2016-01-01

    wireless power transfer network (WPTN) aims to support devices with cable-less energy on-demand. Unfortunately, wireless power transfer itself-especially through radio frequency radiation rectification-is fairly inefficient due to decaying power with distance, antenna polarization, etc.

  9. A target group-specific approach to ''green'' power retailing: students as consumers of renewable energy

    International Nuclear Information System (INIS)

    Gossling, S.; Kunkel, T.; Schumacher, K.; Heck, N.; Birkemeyer, J.; Froese, J.; Naber, N.; Schliermann, E.

    2005-01-01

    An extensive body of literature exists on the obstacles that have to be overcome in green power retailing. In this article, target group-specific marketing is evaluated as a strategy to increase the share of residential customers of green power. A sample of students in the city of Freiburg, Germany was interviewed in order to assess their awareness of environmental issues, their willingness to change to green power products, and to better understand individual hindrances in changing the power supplier. The analysis shows that students are highly positive towards green power products, but for several reasons difficult to reach in marketing campaigns. Aspects to be considered in addressing this consumer-group include the students' particular expectations towards green products, their living-conditions, price sensitivity, and their perception of the relative effort involved in changing the power provider. (author)

  10. Guide to purchasing green power. Renewable electricity, renewable energy certificates and on-site renewable generation

    Energy Technology Data Exchange (ETDEWEB)

    None

    2004-09-30

    The Guide to Purchasing Green Power is intended for organizations that are considering the merits of buying green power as well as those that have decided to buy it and want help doing so. The Guide was written for a broad audience, including businesses, government agencies, universities, and all organizations wanting to diversify their energy supply and to reduce the environmental impact of their electricity use.The Guide provides an overview of green power markets and describes the necessary steps to buying green power. This section summarizes the Guide to help readers find the information they need.

  11. Investments in liberalised power markets

    International Nuclear Information System (INIS)

    Grenaa Jensen, S.; Meibom, P.

    2005-01-01

    There is considerable uncertainty in the Nordic electricity system with respect to the long-term development in production capacity. The process towards liberalisation of the electricity sector started with a situation of a large capacity margin, but this margin is gradually vanishing. Since the potential investors in new production capacity are unaccustomed with investments under the new regime, it is unknown if and when investments will take place. The purpose of the present study is to analyze if and when investors choose to invest in new electricity production capacity depending on their existing portfolio of power producing units. Electricity price scenarios generated with a partial equilibrium model (Balmorel) are combined with a model of investment decisions. In this, various scenarios concerning the development in the Nordic power market, such as new transmission lines between neighbouring countries, more installed wind power, and changes in CO 2 emission trading costs, are used to investigate the consequences for investments in a natural gas fired, combined cycle power plant. The main result of the analysis is that new investments are highly sensitive to investors existing power production portfolio, as new production units affect the merit order in the power market, i.e. compete with the existing power plants. (au)

  12. Matrix Model for Choosing Green Marketing Sustainable Strategic Alternatives

    Directory of Open Access Journals (Sweden)

    Cătălina Sitnikov

    2015-08-01

    Full Text Available Green marketing examines the symbiotic role played by marketing in ensuring sustainable business, exploring issues concerning the environment and the way strategic decisions can influence it. At present, the environmental issues concern more and more the competitive approach any organization can implement. Based on this approach, organizations can gain competitive advantage by managing environmental variables and by developing and implementing green marketing strategies. Considering the importance and impact of green marketing, by using theoretical concepts and defining a set of research directions, the paper and the research conducted were focused on creating a matrix model for choosing the optimal green marketing strategy, oriented towards competitive advantage. The model is based on the correlation that can be established among the generic strategies of competitive advantage, the variables of extended marketing mix (7Ps and the green marketing strategy matrix. There are also analyzed the implications that may be generated within a company by the adoption of a green marketing strategy and its role in promoting the environmental benefits of products.

  13. Market power analysis for the Iranian electricity market

    International Nuclear Information System (INIS)

    Asgari, Mohammad Hossein; Monsef, Hassan

    2010-01-01

    The market power problem in Iranian electricity market is addressed in this study. This paper by using various structural indices of market power and reviewing market results analyzes the intensity of competition in Iran's electricity market and examines whether this market is functioning at an appropriate level of efficiency. In this article the most well-known indices of market power are calculated in two approaches for two different scenarios (current situation and future outlook of generation sector's ownership in Iran's power industry). Comparing the results of these scenarios promises more competitive market for the second scenario. Calculating Residual Supply Index for Iran's power market shows despite admissible values of concentration ratios, due to supply scarcity during periods when the demand is close to the total available capacity, some suppliers can exercise market power even with a relatively small market share. The most important price and load indices like weighted average prices and load/price duration curves of Iranian electricity market during March 2007-March 2008 are also analyzed in this paper. These results imply the existence of economic withholding. The main limiting factors of competition and significant implemented countermeasures for market power mitigation in Iran's electricity market are also mentioned.

  14. Emissions markets, power markets and market power: A study of the interactions between contemporary emissions markets and deregulated electricity markets

    Science.gov (United States)

    Dormady, Noah Christopher

    Chapter 1: A Monte Carlo Approach. The use of auctions to distribute tradeable property rights to firms in already heavily concentrated markets may further exacerbate the problems of market power that exist within those markets. This chapter provides a model of a two-stage emissions market modeled after a contemporary regional permit trading market in the United States, the Regional Greenhouse Gas Initiative, Inc. (RGGI). It then introduces Oligopsony 1.0, a C# software package constructed in the .NET environment that simulates uniform-price auctions using stochastic Monte Carlo simulation for modeling market power in tradeable property rights auctions. Monte Carlo methods add a probabilistic element to standard auction theoretic equilibria. The results of these simulations indicate that there can be significant non-linearities between profit and market power as exercised through strategic demand reduction. This analysis finds the optimum point of strategic demand reduction that enables the firm to exploit these non-linearities, and it determines the probability distributions of these optima using kernel density analysis. Chapter 2: An Experimental Approach. How will emerging auction-based emissions markets function within the context of today's deregulated auction-based electricity markets? This chapter provides an experimental analysis of a joint energy-emissions market. The impact of market power and collusion among dominant firms is evaluated to determine the extent to which an auction-based tradeable permit market influences performance in an adjacent electricity market. The experimental treatment design controls for a variety of real-world institutional features, including variable demand, permit banking, inter-temporal (multi-round) dynamics, a tightening cap, and resale. Results suggest that the exercise of market power significantly increases electricity auction clearing prices, without significantly increasing emissions auction clearing prices, and in

  15. Relevance of Green Marketing on Environmental Degradation: An ...

    African Journals Online (AJOL)

    . Nonexperimental descriptive research method was used and the data gathered were analysed. It was observed that the concept of green marketing is not popular among selected consumer in Benin metropolis of Nigeria and thus appropriate ...

  16. Determinant Factors of Green Marketing Adoption in the Hospitality Sector

    Directory of Open Access Journals (Sweden)

    Liviu B. Vlad

    2016-11-01

    Full Text Available Green marketing is falling into the category of answers provided by the business world to the requirement to combine the economic development with the preservation of natural resources which represents a pressing concern of the modern times. In this context, the hospitality sector is facing as well an increasing pressure to pay attention to environmental issues, hotel organizations are increasingly tending to use environmentally friendly products and services, and to implement programs to manage energy and water consumption and waste. The adoption of green marketing in hospitality industry is significantly facilitated by internal and external factors. The paper focuses on the analysis of determinant internal factors: first and foremost on the pro-environmental behavior of the hotel managers and employees, and also on the already implemented green practices in the daily hotel activity. The implementation of green marketing strategies further examined being taken into account the organizational change theory, discloses a third determinant factor, namely, to what extent the process of changing is prepared. This paper is advancing an integrated model of determinant internal factors of green marketing implementation in the hospitality sector. The proposed research model has been tested and validated after analyzing the data collected in a quantitative research conducted on 330 managers and employees from the hospitality industry in Romania. The results show that the three predictors - pro-environmental behavior, current green practices and the change readiness - are having a significant influence on the implementation of green marketing.

  17. Interactions of a tradable green certificate market with a tradable permits market

    DEFF Research Database (Denmark)

    Morthorst, Poul Erik

    2001-01-01

    certificate market to promote the development of renewables. If these two instruments are brought into play at the same time, two separate markets with two individual targets will co-exist in a number of countries. With a focus on the green certificate market, this paper discusses how these two markets may...... in combination with a tradable permits bidding scheme. Emphasis is placed on analysing the pricing mechanisms in international trade at the green certificate and tradable permits market in relation to the value of the reductions in GHG-emissions actually achieved. The influence of the permits scheme on the spot...... market price of electricity is shown, and the benefits of trading green certificates compared to a domestic implementation of renewable technologies are discussed. The main conclusion is that only if a green certificate market is combined with a tradable permit scheme based on a bidding procedure...

  18. Market Design and Supply Security in Imperfect Power Markets

    DEFF Research Database (Denmark)

    Schwenen, Sebastian

    2014-01-01

    Supply security in imperfect power markets is modelled under different market designs. In a uniform price auction for electricity with two firms, strategic behaviour may leave firms offering too few capacities and unable to supply all realized demand. Market design that relies oncapacity markets...... increases available generation capacities for sufficiently high capacity prices and consequently decreases energy prices. However, equilibrium capacity prices are non-competitive. Capacity markets can increase security of supply, but cannot mitigate market power, which is exercised in the capacity market...

  19. Carbon auctions, energy markets and market power: An experimental analysis

    International Nuclear Information System (INIS)

    Dormady, Noah C.

    2014-01-01

    This paper provides an experimental analysis of a simultaneous energy-emissions market under conditions of market power. The experimental design employs real-world institutional features; including stochastic demand, permit banking, inter-temporal (multi-round) dynamics, a tightening cap, and resale. The results suggest that dominant firms can utilize energy-emissions market linkages to simultaneously inflate the price of energy and suppress the price of emissions allowances. Whereas under prior market designs, regulators were concerned with dominant firms exercising their market power over the emissions market to exclude rivals and manipulate the permit market by hoarding permits; the results of this paper suggest that this strategy is less profitable to dominant firms in contemporary auction-based markets than strategic capacity withholding in the energy market and associated demand reduction in the emissions market. - Highlights: • Laboratory simulation of joint energy-emissions market. • Evaluates market power under collusion and real-world institutional features. • Dominant firms can exercise market power to inflate energy prices. • Dominant firms can exercise market power to suppress emissions prices. • Supply withholding is an implicit demand reduction in the emissions market

  20. A great potential for market power

    International Nuclear Information System (INIS)

    Trong, Maj Dang

    2003-01-01

    In a report the competition authorities of Norway, Sweden and Denmark conclude that there is a great potential for exerting market power in the Nordic countries. Bottlenecks in the transmission grid divide the Nordic market in shifting constellations of geographic markets and the market concentration in each market may therefore become very high

  1. Money, Markets and Social Power

    Directory of Open Access Journals (Sweden)

    Garry Jacobs

    2016-05-01

    Full Text Available The future science of Economics must be human-centered, value-based, inclusive, global in scope and evolutionary in perspective. It needs to be fundamentally interdisciplinary to reflect the increasingly complex sectoral interconnections that characterize modern society. It must also be founded on transdisciplinary principles of social existence and human development that constitute the theoretical foundation for all the human sciences. This paper examines three fundamental aspects of modern economy to illustrate the types of issues and perspectives relevant to a reformulation of Economics framed within a broader political, social, cultural, psychological and ecological context. It examines the social forces responsible for the present functioning of economies, which can be effectively addressed and controlled only when they are made conscious and explicit. Whatever the powers that have shaped its development in the past, the rightful aim of economic science is a system of knowledge that promotes the welfare and well-being of all humanity. Markets and money are instruments for the conversion of social potential into social power. They harness the power of organization to transform human energies into the capacity for social accomplishment. The distribution of rights and privileges in society determines how these social institutions function and who benefits. Freedom means access to social power and is only possible in the measure all forms of that power—political, economic and social—are equitably distributed. The current system is inherently biased in favor of privileged elites reinforcing domination by the more powerful. The emergence of the individual is the vanguard of social evolution and the widest manifestation of creative individuality is its pinnacle. This emergence can only be fully achieved in conditions of freedom and equality. Economic theory needs to make explicit the underlying forces determining the distribution of power and

  2. Overview of government and market driven programs for the promotion of renewable power generation

    International Nuclear Information System (INIS)

    Ackermann, T.; Andersson, G.; Soeder, L.

    2001-01-01

    This paper presents and briefly evaluates some existing government instruments and market schemes which support the development of renewable energy generation. The brief evaluation focuses on the incentives provided by the various instruments to reduce production costs. The instruments and schemes are: feed-in tariffs, net metering, bidding process, fixed quotas, green certificate trading, green power exchange, green pricing. (author)

  3. Peak Power Markets for Satellite Solar Power

    Science.gov (United States)

    Landis, Geoffrey A.

    2002-01-01

    This paper introduces first Indonesia, comprises 15,000 islands, has land area of two millions square kilometers. Extending from 95 to 141 degrees East longitude and from 6 degrees North to 11 degrees South latitude. Further the market of the Space Solar Power/SPS must be worldwide, including Indonesia. As we know, it can provide electricity anywhere in the world from the Earth's orbit, mostly Indonesia an equator country. We have to perform case studies of various countries to understand their benefits and disadvantages provided by the SSP, because each country has much different condition on energy from other countries. We are at the moment starting the international collaboration between Indonesia and Japan to carry out the case study for Indonesia. We understand that in Indonesia itself each province has much different micro-climate between one province compared to the other. In Japan, METI (Ministry of Economy, Trade and Industry) has already organized a committee to investigate the feasibility of Space Solar Power and to make a plan to launch a space demonstration of the SPS. While, Indonesia is quickly developing economy and increasing their energy demand. We are investigating the detailed energy conditions of Indonesia, the benefits and disadvantages of the Space Solar Power for Indonesia. Especially, we will perform the investigation on the receiving system for the Japanese pilot Space Power Satellite.

  4. Market power behaviour in the danish food marketing chain

    DEFF Research Database (Denmark)

    Jensen, Jørgen Dejgård

    2009-01-01

    The paper presents and demonstrates an econometric approach to analysing food industry firms' market pricing behaviour within the framework of translog cost functions and based on firm-level accounts panel data. The study identifies effects that can be interpreted as firms' market power behaviour...... in output or input markets. The most robust indications of market power behaviour in output markets are found in the pork and poultry processing sectors, as well as for firms in the bakeries sector. On the other hand, the most robust market power behaviour indications regarding input markets are found...... for poultry processing. In general, the patterns with regard to market power behaviour seem to be more clearly identified in the processing sectors than in the distribution sectors....

  5. Market design and supply security in imperfect power markets

    International Nuclear Information System (INIS)

    Schwenen, Sebastian

    2014-01-01

    Supply security in imperfect power markets is modelled under different market designs. In a uniform price auction for electricity with two firms, strategic behaviour may leave firms offering too few capacities and unable to supply all realized demand. Market design that relies on capacity markets increases available generation capacities for sufficiently high capacity prices and consequently decreases energy prices. However, equilibrium capacity prices are non-competitive. Capacity markets can increase security of supply, but cannot mitigate market power, which is exercised in the capacity market instead of the energy market. - Highlights: • I model two power generating firms who compete to serve stochastic demand in a multiunit uniform price auction. • In equilibrium, blackout probabilities can arise through capacity withholding. • Capacity mechanisms decrease capacity withholding and the expected energy price. • With dominant firms, capacity mechanisms are only effective if capacity prices are non-competitive and include a mark-up for leaving the energy-only market optimum

  6. An exploration study on factors influencing green marketing

    Directory of Open Access Journals (Sweden)

    Mojtaba Esmaeeli

    2013-05-01

    Full Text Available These days, there have been tremendous efforts on offering products, which are environment friendly. Green marketing plays an important role for attracting new customer and customer retention. This paper presents an empirical investigation based on the implementation of factor analysis to locate important factors influencing green marketing planning and strategies. building market oriented business units. The study designs a questionnaire including 23 questions and the questionnaire was distributed among 200 people who were visiting organic product exhibition. Cronbach alpha was calculated as 0.845, which is well above the minimum acceptable limit and validates the results. The results of factor analysis reveal four major factors including green labeling, compatibility, product value and marketing component and size.

  7. Electric power market regulations in UK

    International Nuclear Information System (INIS)

    Federico, G.; Napolano, L.

    2000-01-01

    The wholesale electricity market in UK is being radically reformed, with the abolition of a centralised market (the Pool) and the introduction of a system based around bilateral trading and real-time balancing (NETA), with the aim of increasing competition in the sector. This article analyses the English experience to draw some implications on the relationship between market design, market structure and market power, and to provide some insights for the design of the future Italian market [it

  8. Electrical connections: Iran's power market

    International Nuclear Information System (INIS)

    Anon

    2000-01-01

    Attention is drawn to business opportunities in Iran, a middle-eastern country that is still in the process of rebuilding its power generating capacity in the wake of its eight-year-long war with Iraq. In reviewing opportunities to tap into this market , the article lists a number of factors that must be considered before rushing to follow the current. One of these factors is the U.S. trade embargo against Iran. Under this embargo Canada does not allow the re-export of goods of U.S. origin from Canada to Iran. The complex character of doing business in Iran by foreign companies must also be considered. Nevertheless,, those who are well prepared to face the restrictions and are willing to take the time to learn about the 'Iranian way' may receive considerable help from the Export Development Corporation, including financing and insurance on a case-by-case basis. The Canadian government's program for export market development also offers direct financial assistance to Canadian exporters in an effort to reduce the risk of entering a foreign market. The Canadian Embassy in Tehran can also provide useful advice and assistance. There is also http://exportsource.gc.ca., Team Canada Inc.'s on-line resource that may be consulted for export information

  9. Market based solutions for power pricing

    International Nuclear Information System (INIS)

    Wangensteen, Ivar

    2002-06-01

    The report examines how the price for effect reserves, spot market power and regulated power is formed provided ideal market conditions rule. Primarily the price determining factors in a market for power reserves are examined and how the connection between this market and the energy market (the spot market) is. In a free market there would be a balance between what the actors may obtain by operating in the open market for power reserves/regulated power on the one hand and the market for spot power on the other. Primarily we suppose that the desired amount of power reserve is known. Secondly the problem constellation is extended to comprise the size of the effect reserves i.e. the optimising of the requirement to the power reserves. The optimal amount of power reserves is obtained when there is a balance between the cost and the benefit. This optimal balance is achieved when expected macro economical loss due to outfacing balances against the cost of maintaining larger reserves. By using a simple model it is demonstrated that a system operator regulates the maximal price in the regulated market and this equals the rationing price. The actors will offer sufficient reserves even if the reserve price is zero (provided risk neutrality). If the maximal price for regulated power is lower the price of effect reserves will rise. Based on the same simple model calculations are made for how short and long term market balance will be for increasing demands

  10. Optimal electricity market for wind power

    International Nuclear Information System (INIS)

    Holttinen, H.

    2005-01-01

    This paper is about electricity market operation when looking from the wind power producers' point of view. The focus in on market time horizons: how many hours there is between the closing and delivering the bids. The case is for the Nordic countries, the Nordpool electricity market and the Danish wind power production. Real data from year 2001 was used to study the benefits of a more flexible market to wind power producer. As a result of reduced regulating market costs from better hourly predictions to the market, wind power producer would gain up to 8% more if the time between market bids and delivery was shortened from the day ahead Elspot market (hourly bids by noon for 12-36 h ahead). An after sales market where surplus or deficit production could be traded 2 h before delivery could benefit the producer almost as much, gaining 7%

  11. Th european market of the electric power

    International Nuclear Information System (INIS)

    2001-01-01

    This document presents the CRE (commission of the Electric power Control) progress report concerning the first july 2000 to the 30 june 2001. Three main subjects are discussed, illustrated by economic data and graphs: the electric power european market, the french market control and the CRE. A special interest is given to the deregulation of the market and its consequences. (A.L.B.)

  12. Green Pricing Program Marketing Expenditures: Finding the Right Balance

    Energy Technology Data Exchange (ETDEWEB)

    Friedman, B.; Miller, M.

    2009-09-01

    In practice, it is difficult to determine the optimal amount to spend on marketing and administering a green pricing program. Budgets for marketing and administration of green pricing programs are a function of several factors: the region of the country; the size of the utility service area; the customer base and media markets encompassed within that service area; the point or stage in the lifespan of the program; and certainly, not least, the utility's commitment to and goals for the program. All of these factors vary significantly among programs. This report presents data on programs that have funded both marketing and program administration. The National Renewable Energy Laboratory (NREL) gathers the data annually from utility green pricing program managers. Programs reporting data to NREL spent a median of 18.8% of program revenues on marketing their programs in 2008 and 16.6% in 2007. The smallest utilities (those with less than 25,000 in their eligible customer base) spent 49% of revenues on marketing, significantly more than the overall median. This report addresses the role of renewable energy credit (REC) marketers and start-up costs--and the role of marketing, generally, in achieving program objectives, including expansion of renewable energy.

  13. An options model for electric power markets

    International Nuclear Information System (INIS)

    Ghosh, Kanchan; Ramesh, V.C.

    1997-01-01

    The international electric utility industry is undergoing a radical transformation from an essentially regulated and monopolistic industry to an industry made uncertain with impending deregulation and the advent of competitive forces. This paper investigates the development of an options market for bulk power trading in a market setup while considering power system planning and operational constraints and/or requirements. In so doing it considers the different market based financial derivative instruments while can be used to trade electrical power in bulk and examines how established tools such as Optimal Power Flow (OPF) may be applied in helping to develop a price for bulk power transactions under a market based setup. (Author)

  14. Forward reliability markets: Less risk, less market power, more efficiency

    International Nuclear Information System (INIS)

    Cramton, Peter; Stoft, Steven

    2008-01-01

    A forward reliability market is presented. The market coordinates new entry through the forward procurement of reliability options - physical capacity bundled with a financial option to supply energy above a strike price. The market assures adequate generating resources and prices capacity from the bids of competitive new entry in an annual auction. Efficient performance incentives are maintained from a load-following obligation to supply energy above the strike price. The capacity payment fully hedges load from high spot prices, and reduces supplier risk as well. Market power is reduced in the spot market, since suppliers enter the spot market with a nearly balanced position in times of scarcity. Market power in the reliability market is addressed by not allowing existing supply to impact the capacity price. The approach, which has been adopted in New England and Colombia, is readily adapted to either a thermal system or a hydro system. (author)

  15. Market power mitigation, monitoring and surveillance

    International Nuclear Information System (INIS)

    Chandler, H.

    2001-01-01

    This power point presentation described the working of the Independent Market Operator (IMO) in Ontario in terms of its function and structure, competencies, operating principles, and interagency coordination in the electricity sector. An independent market surveillance panel (MSP) appointed by the IMO Board empowers the IMO to monitor, investigate and request information from market participants regarding power system operations, market and strategic development and industrial economics. The six operating principles of the MSP are efficiency, consistency, fairness, transparency, timeliness and confidentiality

  16. Penerapan Green Marketing Pada Upaya Membentuk Brand Image Dalam Menciptakan Corporate Image Go Green (Studi Pada PT. Cabot Indonesia, Jakarta)

    OpenAIRE

    Khoirudin, Miftah; Hidayat, Kadarisman; Yulianto, Edy

    2016-01-01

    This research uses descriptive research with qualitative approach, with two formulation of the problem, namely; How does the process of implementing green marketing PT Cabot Indonesia as an effort to build the brand image?; How does the brand image of green marketing PT Cabot Indonesia in creating a corporate image go green? These results indicate that; Process of green marketing according to Peattie divided into 7 implementation of internal and 7 implementation of external and 4 indicators o...

  17. Market Power in the German Wholesale Electricity Market

    OpenAIRE

    Müsgens, Felix

    2004-01-01

    This paper quantifies the degree of market power in the German wholesale electricity market. A fundamental model is used to derive competitive marginal cost estimators which are compared with observed electricity prices. Marginal costs are calculated focusing on market fundamentals such as plant capacities, fuel prices, and load structures. In addition, international power exchange and dynamic effects like start-up costs and hydro storage plant dispatch are incorporated. The comparison of mar...

  18. Green Applications for Space Power Project

    Science.gov (United States)

    Robinson, Joel (Principal Investigator)

    2014-01-01

    Spacecraft propulsion and power for many decades has relied on Hydrazine monopropellant technology for auxiliary power units (APU), orbital circularization, orbit raising/lowering and attitude control. However, Hydrazine is toxic and therefore requires special ground handling procedures to ensure launch crew safety. The Swedish Company ECAPS has developed a technology based upon the propellant Ammonium Dinitramide (ADN) that offers higher performance, higher density and reduced ground handling support than Hydrazine. This blended propellant is called LMP-103S. Currently, the United States Air Force (USAF) is pursuing a technology based on Hydroxyl Ammonium Nitrate (HAN, otherwise known as AF-M315E) with industry partners Aerojet and Moog. Based on the advantages offered by these propellants, MSFC should explore powering APU's with these propellants. Due to the availability of space hardware, the principal investigator has found a collection of USAF hardware, that will act as a surrogate, which operates on a Hydrazine derivative. The F-16 fighter jet uses H-70 or 30% diluted Hydrazine for an Emergency Power Unit (EPU) which supplies power to the plane. The PI has acquired two EPU's from planes slated for destruction at the Davis Monthan AFB. This CIF will include a partnership with 2 other NASA Centers who are individually seeking seed funds from their respective organizations: Kennedy Space Center (KSC) and Dryden Flight Research Center (DFRC). KSC is preparing for future flights from their launch pads that will utilize green propellants and desire a low-cost testbed in which to test and calibrate new leak detection sensors. DFRC has access to F-16's which can be used by MSFC & KSC to perform a ground test that demonstrates emergency power supplied to the jet. Neither of the green propellant alternatives have been considered nor evaluated for an APU application. Work has already been accomplished to characterize and obtain the properties of these 2 propellants

  19. Marketing Green Fertilizers: Insights into Consumer Preferences

    OpenAIRE

    Johannes Dahlin; Verena Halbherr; Peter Kurz; Michael Nelles; Carsten Herbes

    2016-01-01

    In an effort to support the long-term viability of the bioenergy industry through an end market for digestate, we investigated purchasing preferences for fertilizer product features in the home gardening market. We conducted a discrete choice experiment (DCE), presenting 504 respondents with a total of 6048 product attribute choices in a simulated context that replicated the tradeoff decisions made in the real marketplace. We analyzed the choice data using a hierarchical Bayes estimate to gen...

  20. Perspectives for hydropower in Switzerland - The chances offered by Green Power

    International Nuclear Information System (INIS)

    Spreng, D.; Wuestenhagen, R.; Truffer, B.

    2001-01-01

    This report made for the Swiss Federal Office of Energy (SFOE) discusses the question if the marketing of 'green' power, i.e. by marketing power on the basis of its environment-friendly production method, could be a viable way for owners of hydropower plant to assert themselves in a liberalised electricity market. The results of the studies made so far concerning the size of the market for 'green power' are discussed and the various types of customer are looked at, such as environmentally conscious and environmentally active consumers for example. The report presents the results of 11 'focus groups' held in Berne, Zurich and Stuttgart which looked at the consumers' general opinion on green power and their readiness to pay a surcharge for it. The report examines not only the situation in households but also in trade and industry, where the purchase of green power can play a role in environmental certification or be used as part of a company's marketing strategy. Also, the issuing of 'green shares' (sustainable investments) is discussed, which could improve the financial conditions for hydropower companies seeking credit and loans

  1. Marketing Green Fertilizers: Insights into Consumer Preferences

    Directory of Open Access Journals (Sweden)

    Johannes Dahlin

    2016-11-01

    Full Text Available In an effort to support the long-term viability of the bioenergy industry through an end market for digestate, we investigated purchasing preferences for fertilizer product features in the home gardening market. We conducted a discrete choice experiment (DCE, presenting 504 respondents with a total of 6048 product attribute choices in a simulated context that replicated the tradeoff decisions made in the real marketplace. We analyzed the choice data using a hierarchical Bayes estimate to generate part-worth utilities for fertilizer product attributes. We then conducted a latent class analysis to identify market segments that could be expected to respond to differentiated product design strategies. We were able to quantify both purchasing preferences for fertilizer product attributes as well as the importance of each attribute to the perceived utility of a product. We were further able to identify five distinct market segments that make clear the potential for differentiated strategies in the home gardening market. We found both negative and positive price sensitivities, with sociodemographically distinct subgroups that favored low-, mid-, and high-priced products. We also found purchasing preferences for brand status, product labeling and nutrient values. Our results provide insights that should help product managers in the biogas industry develop marketing strategies to integrate digestate into a sustainable energy production system.

  2. The Influence of Green Marketing on Green Satisfaction Mediated By Perceived Quality and Its Impact to Green Trust in Injection Motorcycle

    Directory of Open Access Journals (Sweden)

    Shelvy Kurniawan

    2014-09-01

    Full Text Available Currently, motorcycle manufacturers are increasingly motivated to replace their motorcycle into fuel injection products. The growing concern from the consumers to the environment and the regulations of emission standards, that is Euro 3, for motorcycle industry is being finalized in the Ministry of Environment in order to be implemented in Indonesia. Through this research, the writer will examine the effect of green marketing on perceived quality, green satisfaction, and green trust, the effect of perceived quality on green satisfaction, and the effect of green satisfaction on green trust. Those effects needs to be investigated in order to know how far the effects of green marketing and to ensure whether green marketing is well accepted or not by the market in motorcycle industry. Scope of this research is also limited to the user of fuel injection motorcycle in Jakarta for Honda and Yamaha who involved as decision maker when the motorcycle is purchased. Sampling technique used in this research is quota sampling and the analysis method is structural equation modeling (SEM. The findings of this research are: green marketing has a significant direct effect on perceived quality, perceived quality has a significant direct effect on green satisfaction, green satisfaction has a significant direct effect on green trust, green marketing has a significant direct and indirect effect on green satisfaction, and green marketing has a significant direct and indirect effect on green trust. All of those effects are found to be positive effects.

  3. France liberalizes its power supply market

    International Nuclear Information System (INIS)

    Anon.

    2004-01-01

    The French market of power supply to companies is now free. This means that Electricite de France (EdF), the first world electric utility now has competitors in its domestic market. This is an important challenge for EdF because 3 millions of clients (70% of the French power consumption) are now concerned by the opening of the power market. According to A. Merlin, head of the energy transportation network (RTE), the opening of the market does not increase the risk of black-out, it just makes the operation of power networks more complex. The implementation of a single power transportation company (RTE) simplifies the mastery of networks safety but the development of investments is necessary to ensure the maintenance of 400 kV power lines. A comparison of the situation of power market liberalization is made for 6 countries (Germany, UK, Spain, US, Netherlands and Italy). Short paper. (J.S.)

  4. Issuing certifications of conformity to 'green' power. International approaches and European perspectives

    International Nuclear Information System (INIS)

    Truffer, B.; Markard, J.

    1999-01-01

    The deregulation of the power markets results in an increasing challenge to individual power generators and distributors to place their products in the market. To do so, they need to actively and credibly describe the advantages of their offers to customers. In the sector of the nascent market for power generated from renewable energy sources, independent product certification is an important factor of support. The article analyses international trends in certification procedures for green power with a view to the future of European labelling. (orig.) [de

  5. Does wind energy mitigate market power in deregulated electricity markets?

    International Nuclear Information System (INIS)

    Ben-Moshe, Ori; Rubin, Ofir D.

    2015-01-01

    A rich body of literature suggests that there is an inverse relationship between wind power penetration rate into the electricity market and electricity prices, but it is unclear whether these observations can be generalized. Therefore, in this paper we seek to analytically characterize market conditions that give rise to this inverse relationship. For this purpose, we expand a recently developed theoretical framework to facilitate flexibility in modeling the structure of the electric industry with respect to the degree of market concentration and diversification in the ownership of wind power capacity. The analytical results and their attendant numerical illustrations indicate that the introduction of wind energy into the market does not always depress electricity prices. Such a drop in electricity prices is likely to occur when the number of firms is large enough or the ownership of wind energy is sufficiently diversified, or most often a combination of the two. Importantly, our study defines the circumstances in which the question of which type of firm invests in wind power capacity is crucial for market prices. - Highlights: • Studies show that electricity prices decrease with increased wind power capacity. • We investigate market conditions that give rise to this inverse relationship. • Average prices for wind energy are systematically lower than average market prices. • Conventional generation firms may increase market power by investing in wind farms. • Energy policy should seek to diversify the ownership of wind power capacity

  6. Green pricing: Customer-oriented marketing of the electricity industry

    International Nuclear Information System (INIS)

    Weller, T.

    1998-01-01

    There are at present about 15 established projects launched by energy suppliers in Germany which deserve to be called ''green pricing'' marketing strategies, and about an equal number of further projects at various stages of development which also offer as a ''green'' incentive for customers electricity from renewable energy sources. Worldwide, there are about 50 established green pricing projects, offered primarily in the USA, Switzerland and the Netherlands, and in Germany. The targeted customers of these projects for the time being are exclusively households that cannot easily switch over to other than their local suppliers. It can be expected that with progressive market liberalisation in Great Britain, the USA and, finally, in Germany, competition for this customer group will rapidly increase the number of green pricing marketing projects in these countries. This is why the article here presents a thorough analysis of the specific features of green pricing contracts, their impact on enhanced development and application of the technology for electricity generation from renewables, and a forecast on future developments. (orig./CB) [de

  7. Impact of Green Marketing on Purchase Intention: An Empirical Study from Pakistan

    OpenAIRE

    Muhammad Rizwan; Arslan Aslam; Mujeeb ur Rahman; Naqash Ahmad; Usman Sarwar; Tehseen Asghar

    2013-01-01

    The purpose of this study is to know the role of green perceived value, green risk and green trust on purchase intention of green product. This study applies four basic concepts of green market i.e green perceived value, green perceived risk, green perceived trust and green purchase intention. In addition, this study emphasizes this use of green marketing in different big firms all over the world. There was a survey upon this research with the help of questionnaire taking the view of the peop...

  8. LABOR MARKET IN WORLDWIDE GREENING ECONOMY: RESTRUCTURING AND DEVELOPMENT PROBLEMS

    Directory of Open Access Journals (Sweden)

    L. Gatska

    2014-12-01

    Full Text Available Labor market is affected by ecologization processes in economy both nationally and globally. Positive and negative effects of this process are analyzed in this article. We defined 5 main areas where labor market is affected by "greening" processes: 1 еcologization create new workplaces for producing "green" goods; for implementation and support of ecology-friendly technical processes; in traditional business areas, connected to "greens"; 2 іt provide changes of overall employment rate; 3 labor market structure transform due to new ecology tendencies; 4 current workplaces become "greener", especially positions, connected to ecology; 5 it causes widespread social integration. We made a conclusion that the total effect of this process on labor market will depend on many economic and political factors. Number and quality of created workplaces will highly depend on level of demand for such specialists and on elasticity of employment. It will correlate with the number of workplaces, lost in traditional industries. Sum of gross benefits and damages will be equal to number of employees, who "green" their work conditions or will be forced to change their jobs at all.

  9. Green power perspectives on sustainable electricity generation

    CERN Document Server

    Neiva de Figueiredo, Joao

    2014-01-01

    Green Power: Perspectives on Sustainable Electricity Generation; João Neiva de Figueiredo and Mauro GuillénAn Overview of Electricity Generation Sources; Akhil Jariwala and Saumil JariwalaGermany's Energy Revolution; José Carlos Thomaz, Jr. and Sean MichalsonChina's Energy Profile and the Importance of Coal; Julia Zheng and Xiaoting ZhengChina's Search for Cleaner Electricity Generation Alternatives; Julia Zheng and Xiaoting ZhengRenewable Energy in Spain: A Quest for Energy Security; José Normando Bezerra, Jr.Renewable Energy in French Polynesia: From Unpredictable to Energy Independence? Dia

  10. Market power and technological bias in electricity generation markets

    International Nuclear Information System (INIS)

    Twomey, Paul; Neuhoff, Karsten

    2005-01-01

    It is difficult or very costly to avoid all market power in electricity markets. A recurring response is that a limited amount of market power is accepted with the justification that it is necessary to produce revenues to cover some of the fixed costs. It is assumed that all market participants benefit equally from the increased prices. However, this assumption is not satisfied if different production technologies are used. We assess the case of a generation mix of conventional generation and intermittent generation with exogenously varying production levels. If all output is sold in the spot market, then intermittent generation benefits less from market power than conventional generation. If forward contracts or option contracts are signed, then market power might be reduced but the bias against returns to intermittent generators persists. Thus allowing some level of market power as a means of encouraging investment in new generation may result in a bias against intermittent technologies or increase the costs of strategic deployment to achieve renewable quotas. (Author)

  11. Biomass power generation in competitive markets - The impact of instruments and regulations

    International Nuclear Information System (INIS)

    Ackermann, Thomas; Soeder, Lennart

    1999-01-01

    This paper presents and briefly evaluates the most important existing market instruments and market schemes which support the development of renewable energy generation as well as the impact of market regulations on the development of biomass power generation. The evaluation of the existing instruments focuses on the incentives provided by the various instruments to reduce production costs. The instruments and schemes are: Feed-in Tariffs, Net Metering, Bidding Process, Fixed Quotas, Green Certificate Trading, Green Power Exchange, Green Pricing. Feed-in tariffs and net metering are important instruments to get the different technologies 'off the ground', however, they can only be considered an interim solution as they do not necessarily lead to cost reduction. A bidding process is one way to achieve these cost reductions, but high transaction costs will support the development of large renewable energy projects, which is not always the desired effect. Fixed quotas combined with green certificate trading or a power exchange in combination with Green Pricing seem to lead to similar costs reduction, however, so far there is only limited experience with such instruments. The analysis of the impact of market regulations focuses on international electricity markets with a power exchange. Such markets exist, for example, in Scandinavia, England and Wales, Australia, New Zealand and California. The analysis showed that new distributed generation, for example based on biomass, faces significant market barriers. Furthermore, distributed generation is not treated equally within the market regulations compared to large-scale power generation

  12. Selling wind: Lessons in green niche marketing

    Science.gov (United States)

    Worden, Gregory Edward

    Concern about global warming, energy independence, and threats to oil supply have increased attention on wind and other forms of renewable energy. Yet after more than twenty years, the wind industry remains dependent on government interventions. This research examined the potential of renewable energy credits (RECs) to help wind energy become profitable. Messages used to promote wind and solar energy RECs were compared with those for sustainable building materials. Findings confirm a still immature approach to marketing and sales. None of those interviewed either recognized the value of or had taken action to ensure customer retention nor recognized the role socially conscious and active consumers might play in promoting and helping develop the industry. Recommended actions include continuing research on effective marketing strategies and development of a coordinated industry message.

  13. A review of the deregulated power market since market opening

    International Nuclear Information System (INIS)

    Runge, C.

    2003-01-01

    The Alberta electrical industry structure was discussed along with the market opportunities and historic market data pertaining to Alberta. The Alberta electrical industry is responsible for 20,000 kilometres of transmission lines, connections with British Columbia and Saskatchewan, operates in excess of 90 generating units, with 200 Power Pool participants. The Alberta electricity generation breakdown was provided (coal, gas, hydro), and a look at the projected growth in installed capacity provided. General information concerning the Power Pool of Alberta was presented. In discussing market opportunities, the author began by looking at the evolution of the Alberta market, noting that the Pool commenced operations in 1996. A discussion followed on real time spot market, direct sales, contract for differences (CfD), and other market opportunities. The last part of the presentation dealt with historical market data. The Alberta annual Pool price from 1996 to 2002 was presented, along with daily pool price 1996-2002. The factors affecting Pool price are: other markets, input costs, supply-demand balance, and other market elements. Alberta imports and exports were discussed, followed by a look at forward trading activity. Market evolution was addressed, including considerations in next phase of Alberta market. figs

  14. Financial derivatives in power marketing: The basics

    International Nuclear Information System (INIS)

    Ramesh, V.C.; Ghosh, K.

    1996-01-01

    With the ongoing changes in the power industry worldwide, electricity is beginning to be traded like other commodities. The use of financial derivative instruments in power markets is on the rise. The purpose of this paper is to explain the role of these derivatives in risk management which is vital for survival in the increasingly competitive industry. Starting with the familiar cash markets, the paper discusses the basics of futures, options, and swap markets as applied to electric energy trading

  15. Modelling of demand response and market power

    International Nuclear Information System (INIS)

    Kristoffersen, B.B.; Donslund, B.; Boerre Eriksen, P.

    2004-01-01

    Demand-side flexibility and demand response to high prices are prerequisites for the proper functioning of the Nordic power market. If the consumers are unwilling to respond to high prices, the market may fail the clearing, and this may result in unwanted forced demand disconnections. Being the TSO of Western Denmark, Eltra is responsible of both security of supply and the design of the power market within its area. On this basis, Eltra has developed a new mathematical model tool for analysing the Nordic wholesale market. The model is named MARS (MARket Simulation). The model is able to handle hydropower and thermal production, nuclear power and wind power. Production, demand and exchanges modelled on an hourly basis are new important features of the model. The model uses the same principles as Nord Pool (The Nordic Power Exchange), including the division of the Nordic countries into price areas. On the demand side, price elasticity is taken into account and described by a Cobb-Douglas function. Apart from simulating perfect competition markets, particular attention has been given to modelling imperfect market conditions, i.e. exercise of market power on the supply side. Market power is simulated by using game theory, including the Nash equilibrium concept. The paper gives a short description of the MARS model. Besides, focus is on the application of the model in order to illustrate the importance of demand response in the Nordic market. Simulations with different values of demand elasticity are compared. Calculations are carried out for perfect competition and for the situation in which market power is exercised by the large power producers in the Nordic countries (oligopoly). (au)

  16. Green Consumerism : an Eco-Friendly Behaviour Form Through The Green Product Consumption and Green Marketing

    OpenAIRE

    Handayani, Wiwik

    2017-01-01

    This research is referred to analyse the influence of consumer attitude of green product towards purchase intention. The consumer attitude of green product is a psychological tendencies that is expressed by evaluating a certain entity with some advantage or disadvantage considerations. The problem of this research is the low of cunsumer awareness to consume green product, because the lack to comprehend the importance of green product usage for health and eco-friendly. The purpose of this rese...

  17. U.S. Renewable Electricity Market

    Science.gov (United States)

    The US green energy market is broken up into two main groups: the mandatory markets including state Renewable Portfolio Standards (RPS) and voluntary markets, also referred to as green power markets.  This page delineates this two markets.

  18. Environmental Policy in a Green Market

    International Nuclear Information System (INIS)

    Moraga-Gonzalez, J. Luis; Padron-Fumero, N.

    2002-01-01

    This paper studies the impact of some frequently-used environmental policies in a duopolistic market where purchasers are willing to pay more for less polluting goods. When consumers differ in their environmental awareness, a cleaner and a dirtier variant coexist in equilibrium. The higher the average willingness-to-pay for the good, the lower are variants' unit emissions but the higher are industrial aggregate effluents. A maximum unit emission standard reduces unit emissions of both variants, but boosts firms' sales and consequently increases industrial aggregate emissions. As a result, social welfare may be reduced. We also explore the effects of technological subsidies and product charges, including differentiation of charges

  19. Market power behaviour in the danish food marketing chain

    DEFF Research Database (Denmark)

    Jensen, Jørgen Dejgård

    2009-01-01

    The paper presents and demonstrates an econometric approach to analysing food industry firms' market pricing behaviour within the framework of translog cost functions and based on firm-level accounts panel data. The study identifies effects that can be interpreted as firms' market power behaviour...

  20. Tender frequency and market concentration in balancing power markets

    International Nuclear Information System (INIS)

    Knaut, Andreas; Obermueller, Frank; Weiser, Florian

    2017-01-01

    Balancing power markets ensure the short-term balance of supply and demand in electricity markets and their importance may increase with a higher share of fluctuating renewable electricity production. While it is clear that shorter tender frequencies, e.g. daily or hourly, are able to increase the efficiency compared to a weekly procurement, it remains unclear in which respect market concentration will be affected. Against this background, we develop a numerical electricity market model to quantify the possible effects of shorter tender frequencies on costs and market concentration. We find that shorter time spans of procurement are able to lower the costs by up to 15%. While market concentration decreases in many markets, we - surprisingly - identify cases in which shorter time spans lead to higher concentration.

  1. Coal gasification and the power production market

    International Nuclear Information System (INIS)

    Howington, K.; Flandermeyer, G.

    1995-01-01

    The US electric power production market is experiencing significant changes sparking interest in the current and future alternatives for power production. Coal gasification technology is being marketed to satisfy the needs of the volatile power production industry. Coal gasification is a promising power production process in which solid coal is burned to produce a synthesis gas (syn gas). The syn gas may be used to fuel combustion integrated into a facility producing electric power. Advantages of this technology include efficient power production, low flue gas emissions, flexible fuel utilization, broad capability for facility integration, useful process byproducts, and decreased waste disposal. The primary disadvantages are relatively high capital costs and lack of proven long-term operating experience. Developers of coal gasification intend to improve on these disadvantages and lop a strong position in the power generation market. This paper is a marketing analysis of the partial oxidation coal gasification processes emerging in the US in response to the market factors of the power production industry. A brief history of these processes is presented, including the results of recent projects exploring the feasibility of integrated gasification combined cycle (IGCC) as a power production alternative. The current power generation market factors are discussed, and the status of current projects is presented including projected performance

  2. Market integration of Virtual Power Plants

    DEFF Research Database (Denmark)

    Petersen, Mette Kirschmeyer; Hansen, Lars Henrik; Bendtsen, Jan Dimon

    2013-01-01

    We consider a direct control Virtual Power Plant, which is given the task of maximizing the profit of a portfolio of flexible consumers by trading flexibility in Energy Markets. Spot price optimization has been quite intensively researched in Smart Grid literature lately. In this work, however, we...... develop a three stage market model, which includes Day-Ahead (Spot), Intra-Day and Regulating Power Markets. This allows us to test the hypothesis that the Virtual Power Plant can generate additional profit by trading across several markets. We find that even though profits do increase as more markets...... are penetrated, the size of the profit is strongly dependent on the type of flexibility considered. We also find that penetrating several markets makes profits surprisingly robust to spot price prediction errors....

  3. Marketing of wind power; Vermarktung von Windenergie

    Energy Technology Data Exchange (ETDEWEB)

    Roon, Serafin von [Forschungsstelle fuer Energiewirtschaft e.V., Muenchen (Germany)

    2011-07-01

    With the integration of the fluctuating production in the system of power supply, there is the question about the impact on the electricity market. The special features of the commercialization of wind energy are: (1) The production exclusively takes place supply-dependent; (2) With fex exceptions, the supplied current is compensated according to the Renewable Energy Law; (3) The actual sale is performed by the operators of transmission systems; (4) The marginal cost are close to zero; (5) The day-ahead marketing solely based on a faulty prognosis. The author of the contribution under consideration reports on the actors and the process of wind power marketing. The alternative of direct marketing and the associated barriers and opportunities are discussed. The impact of the marketing of wind power on pricing in the electricity market is shown by means of an empirical analysis. The compensation amounts are be quantified, and the resulting cost to the balance of the forecast error are estimated.

  4. Customer Aggregation: An Opportunity for Green Power?; TOPICAL

    International Nuclear Information System (INIS)

    Holt, E.; Bird, L.

    2001-01-01

    We undertook research into the experience of aggregation groups to determine whether customer aggregation offers an opportunity to bring green power choices to more customers. The objectives of this report, therefore, are to (1) identify the different types of aggregation that are occurring today, (2) learn whether aggregation offers an opportunity to advance sales of green power, and (3) share these concepts and approaches with potential aggregators and green power advocates

  5. Examining market power in the European natural gas market

    International Nuclear Information System (INIS)

    Egging, R.G.; Gabriel, S.A.

    2006-01-01

    In this paper, we develop a mixed complementarity equilibrium model for the European natural gas market. This model has producers as Cournot players with conjectured supply functions relative to their rivals. As such, these producers can withhold production to increase downstream prices for greater profits. The other players are taken to be perfectly competitive and are combined with extensive pipeline, seasonal, and other data reflecting the current state of the market. Four market scenarios are run to analyze the extent of market power by these producers as well as the importance of pipeline and storage capacity. (author)

  6. Examining market power in the European natural gas market

    International Nuclear Information System (INIS)

    Egging, Rudolf G.; Gabriel, Steven A.

    2006-01-01

    In this paper, we develop a mixed complementarity equilibrium model for the European natural gas market. This model has producers as Cournot players with conjectured supply functions relative to their rivals. As such, these producers can withhold production to increase downstream prices for greater profits. The other players are taken to be perfectly competitive and are combined with extensive pipeline, seasonal, and other data reflecting the current state of the market. Four market scenarios are run to analyze the extent of market power by these producers as well as the importance of pipeline and storage capacity

  7. Green Marketing : a Review From Islamic Marketing Ethics Perspective

    OpenAIRE

    Susanti, Vitria

    2014-01-01

    Islam supports morality and matters that lead to a healthy society, and stands in the way against corruption andmatters that lead to it. The guiding principle for the behavior of a Muslim is A'milunSa'lihan - “Virtuous Deeds”. This term covers all deeds, not only acts of worship. The Guardian and Judge of all deeds is Allah (SWT) Himself. The most fundamental characteristics of a Muslim are piety and humility.Islamic Marketing Ethics (IME) that combines the principles of value maximization wi...

  8. Green Consumerism : an Eco-Friendly Behaviour Form Through The Green Product Consumption and Green Marketing

    Directory of Open Access Journals (Sweden)

    Wiwik Handayani

    2017-09-01

    Full Text Available This research is referred to analyse the influence of consumer attitude of green product towards purchase intention. The consumer attitude of green product is a psychological tendencies that is expressed by evaluating a certain entity with some advantage or disadvantage considerations. The problem of this research is the low of cunsumer awareness to consume green product, because the lack to comprehend the importance of green product usage for health and eco-friendly. The purpose of this research is to test the influence of consumer attitude of green products towards purchase intention. Hypothesis testing using Partial Least Square (PLS. The result of analysis show that there is influence among consumer attitude of green product towards consumer purchase intention significantly.

  9. Recipe for success in solar power marketing

    International Nuclear Information System (INIS)

    Frauenfelder, S.

    2000-01-01

    This article presents the results of a campaign run jointly by the Swiss Federal Office of Energy and the Association of Swiss Electricity Utilities called 'Solar Power from your Utility'. An analysis of solar power marketing efforts made by ten utilities is presented. The results of assessments of these market measures made by solar power customers and non-customers are presented and questions of pricing, product-image and product-confidence are discussed. Finally, suggestions for the optimisation of the marketing measures are made

  10. Green Marketing: A Study of Consumer Perception and Preferences in India

    OpenAIRE

    Bhatia, Mayank; Jain, Amit

    2013-01-01

    Concerns have been expressed by manufacturers and customers about the environmental impact of products during recent decades. Consumers and manufacturers have directed their attention toward environment friendly products that are presumed to be “green” or environment friendly like low power consuming (energy-efficient) electrical appliances, organic foods, lead free paints, recyclable paper, and phosphate free detergents. Indian marketers are also realizing the importance of the Green Marketi...

  11. Investigating the effects of green marketing on development of brand fascination

    Directory of Open Access Journals (Sweden)

    Hamed Abbasi

    2014-04-01

    Full Text Available This paper investigates the effects of different green marketing on brand fascination for a south Korean electronic producer, Samsung. The proposed study designs two questionnaires, one for measuring the effects of green marketing and the other for brand fascination in Likert scale. Cronbach alphas for green marketing and brand fascination are calculated as 0.72 and 0.79, respectively. The study has been implemented among 385 regular customers of Samsung’s electronic devices. Using Spearman correlation ratio as well as stepwise regression analysis, the study has concluded that two components of green marketing including green product and green promotion influence positively on brand fascination, positively.

  12. Incidences and Analyses of Green Marketing Strategy in Colombian Exports Incidences and Analyses of Green Marketing Strategy in Colombian Exports

    Directory of Open Access Journals (Sweden)

    Anne Marie Zwerg-Villegas

    2008-12-01

    Full Text Available As environmental awareness plays a more prominent role in purchasing decisions, as consumers demand improved corporate responsibility, and as national governments implement regulation of not just the immediate firm’s environmental impact, but instead on the impact throughout the value chain; those corporations which participate in green marketing strategies will be positioned for marketplace competitive advantage. This paper takes the reader through a literature review to define green marketing and applies the term to Colombian exporting firms recognized for their environmental practices or products. A survey of seventy-five small and medium sized Colombian exporters determines usage and perceptions of green marketing practices. Research indicates that Colombian small and medium sized firms do not yet feel market pressures to adopt green marketing strategies, but do so based on corporate level ethics.Mientras la conciencia ambiental juega un papel más importante en las decisiones decompra, los consumidores demandan mejoras en la responsabilidad corporativa y losgobiernos nacionales implementan legislación para reglamentar no solo el impactoambiental de la empresa inmediata sino también de la cadena de valor entera; lascorporaciones que participan en estrategias de mercadeo verde se posicionarán parala ventaja competitiva en el mercado. Esta obra lleva al lector por un recuento literariopara definir al mercadeo verde y después aplica el término a empresas colombianas exportadoras reconocidas por sus prácticas o productos ambientales. La encuestade setenticinco pequeñas y medianas empresas exportadoras determina el uso ypercepciones de las prácticas de mercadeo verde. La investigación demuestra queempresas pequeñas y medianas colombianas no sienten presiones del mercado poradoptar estrategias verdes sino se hace por ética corporativa.

  13. A Market-Based Virtual Power Plant

    DEFF Research Database (Denmark)

    You, Shi; Træholt, Chresten; Poulsen, Bjarne

    2009-01-01

    The fast growing penetration of Distributed Energy Resources (DER) and the continuing trend towards a more liberalized electricity market requires more efficient energy management strategies to handle both emerging technical and economic issues. In this paper, a market-based Virtual Power Plant...... demonstrates the potential benefits and operation scenarios of the MBVPP model....

  14. Power generation markets in South East Asia

    Energy Technology Data Exchange (ETDEWEB)

    NONE

    1999-03-01

    The report provides an in-depth country by country review of ten leading power markets in South East Asia. It addresses the subjects of power generation, transmission and distribution. Each country profile covers: future plans; market structure; peak demand; fuel supply; electricity trade; financing; privatisation; electricity production, sales, customers and tariffs; hydroelectric resources; and fuel resources. A list of power generation companies is included together with a directory of contacts. A further section covers the independent power producer programmes. Countries covered are Brunei, Indonesia, Laos, Malaysia, Cambodia, Myanmar, Philippines, Singapore, Thailand and Vietnam.

  15. Norms and economic motivation in the Swedish green electricity market

    International Nuclear Information System (INIS)

    Ek, Kristina; Soederholm, Patrik

    2008-01-01

    The purpose of this paper is to provide an econometric analysis of the most important determinants of Swedish households' choice to pay a price premium for 'green' electricity. We draw on recent developments in the literature on integrating norm-motivated behavior into neoclassical consumer theory, and assume that individuals have a preference for keeping a self-image as a morally responsible person. Consumer behavior in the 'green market place' will then be heavily determined by how purchases of different goods affect this self-image. The analysis is based on postal survey responses from 655 Swedish households, which are analyzed within a binary choice econometric framework. The results indicate that the impact of choosing 'green' on the household budget largely influences the choice between 'green' and 'brown' electricity, as does the degree of perceived personal responsibility for the issue and the felt ability to affect the outcome in a positive way. We find limited support for the notion that perceptions about others' behavior in general affect individual moral norms and ultimately expressed behavior, but this is also complemented by the influence of explicit social influence. The difficulty in observing others' purchases makes it however difficult to distinguish between social and moral norms in the case of 'green' electricity. (author)

  16. Norms and economic motivation in the Swedish green electricity market

    Energy Technology Data Exchange (ETDEWEB)

    Ek, Kristina; Soederholm, Patrik [Luleaa University of Technology, Economics Unit, 971 87 Luleaa (Sweden)

    2008-12-01

    The purpose of this paper is to provide an econometric analysis of the most important determinants of Swedish households' choice to pay a price premium for 'green' electricity. We draw on recent developments in the literature on integrating norm-motivated behavior into neoclassical consumer theory, and assume that individuals have a preference for keeping a self-image as a morally responsible person. Consumer behavior in the 'green market place' will then be heavily determined by how purchases of different goods affect this self-image. The analysis is based on postal survey responses from 655 Swedish households, which are analyzed within a binary choice econometric framework. The results indicate that the impact of choosing 'green' on the household budget largely influences the choice between 'green' and 'brown' electricity, as does the degree of perceived personal responsibility for the issue and the felt ability to affect the outcome in a positive way. We find limited support for the notion that perceptions about others' behavior in general affect individual moral norms and ultimately expressed behavior, but this is also complemented by the influence of explicit social influence. The difficulty in observing others' purchases makes it however difficult to distinguish between social and moral norms in the case of 'green' electricity. (author)

  17. Wind Generators and Market Power

    DEFF Research Database (Denmark)

    Misir, Nihat

    Electricity production from wind generators holds significant importance in European Union’s 20% renewable energy target by 2020. In this paper, I show that ownership of wind generators affects market outcomes by using both a Cournot oligopoly model and a real options model. In the Cournot...... oligopoly model, ownership of the wind generators by owners of fossil-fueled (peakload) generators decreases total peakload production and increases the market price. These effects increase with total wind generation and aggregate wind generator ownership. In the real options model, start up and shut down...

  18. Green marketing impact on a company’s success : studying the case of Patagonia

    OpenAIRE

    Ventura, Manuel Robles Machado Simões

    2016-01-01

    The increased demand for products with low environmental impact has increased the number of green marketing campaigns released during the last years. However, the impact of green marketing in companies’ performance is not clear. It mainly depends on the company’s characteristics and the perceived honesty of their green claims. Thus, the present study aimed to analyze the impact of green marketing in a particular company, Patagonia. Patagonia is recognized as a pioneer in corporate environment...

  19. Organizing and operating the green certificates market in Romania

    International Nuclear Information System (INIS)

    Jisa, Mihaela; Sandulescu, Alexandru; Stanciulescu, Georgeta; Stanciu, Nadina

    2006-01-01

    The promotion of electricity produced from renewable energy sources, RES, represents an imperative of the present period of time justified by the environment protection, the increasing of energy independence against the imports - through the diversification of energy supply sources - as well as economic and social reasons. The Directive 2001/77/EC of the European Parliament and the Council on the promotion of electricity produced from renewable energy sources in the internal electricity market represents the first step of European Union in complying with the Kyoto targets of reducing the greenhouse gases. Romania was one of the first EU candidate countries transposing the Directive 2001/77/EC provisions into its own legislation (see Governmental Decision - GD no. 443/2003 amended by GD no.958/2005). The indicative target for 2010 was fixed at 33%, representing the share of E-RES in the gross national electricity consumption. The contents of the paper is as follows: 1. Introduction; 2. Legal Framework; 2.1. Primary legislation on RES; 2.2. Secondary legislation on RES; 3. The E-RES Promotion system in Romania; 4. The Operation of green certificates market; 4.1. Setting up the mandatory quotas; 4.2. Qualify the E-RES; 4.3. Issuing the green certificates; 4.4. Trading the green certificates; 4.5. Competencies and attributions regarding the organisation and operation of the green certificates market; 4.6. The allocation of the money obtained from suppliers for non-purchased green certificates to fulfil the imposed mandatory quota; 5. The results of the GCs transactions on the centralized market; 6. Conclusion. The paper concludes by underlining that: - the legal framework of regulation is complete and it ensures the operating of promotion system of E-RES; - eighteen suppliers did not comply with their annual mandatory quota (752 green certificates); - the Romanian indicative target for 2010 regarding the share of E-RES in the gross national electricity consumption was

  20. Green Pack” in Function of Green Marketing as a Form of Social Responsibility in Serbia

    Directory of Open Access Journals (Sweden)

    Saša Raletić

    2013-06-01

    Full Text Available Green marketing is defined as a partnership of all interested stakeholders to sustainable development. This form of marketing is a relatively new form of social responsibility in Serbia and as such it is subject of this paper. The necessity of integration of green marketing in a social responsible behavior is justified by the fact that purely commercial marketing business ignores the possible conflict between short-term desires and long-term benefits of market entities and society, with regard to global environmental problems. The laws are the lower limits of business and the community social responsibility, which includes green marketing, a higher level. Whereas the National Assembly of the Republic of Serbia in May 2009 adopted 16 laws on environmental protection, that is called the “Green Package”. Laws were passed with the aim of regulating the business and social responsibility and green marketing and development. The aim of this analysis is the “Green Package” as a basis for application of green marketing in Serbia. The work will result in efficiencies that are realized by applying the law of “green package” and point to existing gaps.

  1. Green Power Partnership Fortune 500® Partners List

    Science.gov (United States)

    U.S. EPA's Green Power Partnership is a voluntary program designed to reduce the environmental impact of electricity generation by promoting renewable energy. This Top Partner list presents Green Power Partners that also appear on the Fortune 500® list.

  2. Wind power generation and dispatch in competitive power markets

    Science.gov (United States)

    Abreu, Lisias

    Wind energy is currently the fastest growing type of renewable energy. The main motivation is led by more strict emission constraints and higher fuel prices. In addition, recent developments in wind turbine technology and financial incentives have made wind energy technically and economically viable almost anywhere. In restructured power systems, reliable and economical operation of power systems are the two main objectives for the ISO. The ability to control the output of wind turbines is limited and the capacity of a wind farm changes according to wind speeds. Since this type of generation has no production costs, all production is taken by the system. Although, insufficient operational planning of power systems considering wind generation could result in higher system operation costs and off-peak transmission congestions. In addition, a GENCO can participate in short-term power markets in restructured power systems. The goal of a GENCO is to sell energy in such a way that would maximize its profitability. However, due to market price fluctuations and wind forecasting errors, it is essential for the wind GENCO to keep its financial risk at an acceptable level when constituting market bidding strategies. This dissertation discusses assumptions, functions, and methodologies that optimize short-term operations of power systems considering wind energy, and that optimize bidding strategies for wind producers in short-term markets. This dissertation also discusses uncertainties associated with electricity market environment and wind power forecasting that can expose market participants to a significant risk level when managing the tradeoff between profitability and risk.

  3. Risk handling in the power market

    International Nuclear Information System (INIS)

    Lindbaek-Nilsen, Brian; Strand, Krister

    2004-01-01

    In 1991 a new energy law was implemented in Norway. The Norwegian power market became deregulated and the law created a basis for a market based trade of electrical energy in Norway. In 1998 Nord Pool was founded and this has gradually become a common Nordic power exchange. The power market is characterized by large price fluctuations periodically. The reason is a variable resource supply and demand. In important factor in this context is that electricity cannot be stored after production. The large variations in supply and demand lead to large market risks for the involved parties. The derivate markets make hedging possible and thereby make it possible for the parties to guard against risks connected to future prices. This study presents risk elements in the power market, supplier and consumer sectors in view of the deregulation. In addition the present and future risk management is studied in with focus upon power suppliers that offer one-year fixed price contracts to the consumers. A study focuses on how a supplier may secure a certain volume of power in a year against price fluctuations in the market. As a basis the term market at Nord Pool is used and based on historical facts an estimated price for a supplier to eliminate the price risk for the volume is stipulated. This price is called the hedging cost and is compared with the offer a selection of power suppliers have for their one-year fixed price contracts. The possible difference between the two prices may be regarded as the power supplier risk price (premium) by offering these one-year fixed price contracts to the end consumers. The most surprising in the results in this study is how close the hedging costs are to the prices on the fixed price contracts. This means that compared to the hedging costs in the study the power suppliers operated with a small margin. Another tendency is that the fixed price contracts do not seem to have a high correlation to the hedging costs even if some companies follow the

  4. Wind Generators and Market Power

    DEFF Research Database (Denmark)

    Misir, Nihat

    Electricity production from wind generators holds significant importance in European Union’s 20% renewable energy target by 2020. In this paper, I show that ownership of wind generators affects market outcomes by using both a Cournot oligopoly model and a real options model. In the Cournot...... oligopoly model, ownership of the wind generators by owners of fossil-fueled (peakload) generators decreases total peakload production and increases the market price. These effects increase with total wind generation and aggregate wind generator ownership. In the real options model, start up and shut down...... price thresholds are significantly higher when the monopolist at the peakload level owns both types of generators. Furthermore, when producing electricity with the peakload generator, the monopolist can avoid facing prices below marginal cost by owning a certain share of the wind generators....

  5. The move to power marketing

    International Nuclear Information System (INIS)

    Lemon, C.

    1998-01-01

    The concept of energy convergence was defined as being able to freely substitute any form of energy, be it oil, natural gas or electricity for another. In order for convergence to occur, there must be price transparency, competition between energy providers, liquidity in both the physical and financial energy markets, arbitrage between energy sources, and end users having the ability to switch fuels quickly and cost effectively. It was predicted that the core markets will be dominated by string retailers that can deliver multiple energy offerings along with other commodities and services. Their success will depend on structuring joint ventures and partnerships. Customers, too, will benefit from competition through lower prices, and a choice of suppliers and commodities. 1 fig

  6. Green certificates and greenhouse gas emissions certificates - Instruments of the liberalized electricity market in Romania

    International Nuclear Information System (INIS)

    Matei, Magdalena; Salisteanu, Cornel; Enescu, Diana; Ene, Simona; Matei, Lucian; Marinescu, Mihai

    2006-01-01

    Governmental Decision No. 443/2003 and GD 1892 / 2004 aimed to the harmonization of the Romanian legislative framework with EU Directive 2001/77/EC which purposes to promote an increasing in the contribution of RES to electricity production in the internal market for electricity. In Romania's case green certificate system was adopted with mandatory quotas for suppliers as a national target for 2010 of 33 % of total consumption to be covered by electricity produced from renewable energy sources. The annual maximum and minimum value for Green Certificates trading is 24 Euro/certificate and 42 Euro/certificate, respectively. Suppliers are obliged to buy yearly a number of Green certificates equal with the mandatory quota multiplied with the amount of electricity sold yearly to their final consumers. The additional price received for the Green Certificates sold is determined on a parallel market, separated from the electricity market, where the environmental benefits of the 'clean' electricity production are traded. The regulator can modify these quotas established by Government Decision when the installed capacity in the power plants which use RES cannot secure the demand of Green Certificates; This system was introduced in November 2005. The number of issued green certificates in 2005 was only 345, so by ANRE Order no. 46 / 2005, the mandatory quota for 2005 was reduced at 2.6% from legal quota established for 2005. In the first month of 2006 5997 Green Certificates were sold at the price of 146 RON. Emissions trading is the most compatible flexible mechanisms of Kyoto Protocol with deregulated electricity markets. The Directive 2003/87/CE referring at CO 2 emission trading within Europe came into force and till 31 March 2004 all the countries had to present to the Commission their national plan to comply with Directive's rules. There is great uncertainty worldwide on how GHG emissions reduction and trading schemes will develop. Previous visions of a single (Kyoto

  7. The hydroelectric power market in the world

    International Nuclear Information System (INIS)

    Junius, A.

    2004-10-01

    This work makes a synthesis of the hydroelectric power market, of its present day capacity in the world, and of its perspectives of development in the future. The first part treats of the hydroelectric facilities and of the market of hydroelectric power plants. It presents the technology used and the different types of plants, the evolution of their geographical setting and the future potentialities of development. The second part deals with the competitiveness of this industry with respect to: the energy policy stakes, the profitability, the energy independence of countries, the regulation of power networks and the environmental impacts. (J.S.)

  8. Novel approach to assess local market power considering transmission constraints

    International Nuclear Information System (INIS)

    Li, Canbing; Xia, Qing; Kang, Chongqing; Jiang, Jianjian

    2008-01-01

    Market power (MP) assessment and mitigation affect the efficiency of the generation market. The traditional indices such as HHI and Lerner index can not express local market power, which caused by transmission constraints. Transmission constraints divide the market into some smaller parts. Some generators can abuse their MP in one part but not in the whole market. This paper describes a new approach to assess market power. The main contributions of the new method can be summarized as following. First, the concept of local market is developed, and the whole power system is divided into several local markets, as transmission congestions dividing the market. In the local markets, there are no transmission constraints so local market power does not exist. Then the local market power index (LMPI) is calculated according to market concentration, transmission constraints, and demand-supply ratio. Based on LMPI, the integrated local market power index which describes the whole picture of market can be obtained. It has been proved that the new approach can assess market power exactly, and identify the critical factor that results in market power and where generators are easy to exercise market power. The finding in this paper is helpful for market monitoring and mitigating market power. Moreover, the new index can be used to evaluate the power grid availability to generation competition and the power transmission expansion planning. (author)

  9. Power exchange game in the electricity market

    International Nuclear Information System (INIS)

    Pyykko, S.; Partanen, J.; Viljainen, S.; Lassila, J.; Honkapuro, S.; Tahvanainen, K.

    2006-01-01

    Since it is not economically reasonable to build parallel electricity networks, in Finland, Sweden, Norway and Denmark, electricity distribution is protected by monopoly. However, electricity production and selling have been opened up to competition by connecting the transmission networks of these countries together, and it is possible to produce electricity where it is cheapest. A common electricity power market, called Nord Pool, has been created where electricity can be bought, sold or used as an exchange product. In order to help students understand the operation of electricity markets and the use of different electricity exchange products, the Department of Electrical Engineering at Lappeenranta University developed a scheme in which the theory can be used in practice. In the scheme, students are given the responsibility to manage the electricity markets of power companies in order analyze, plan and make decisions, which are skills required on the open power markets. The paper provided an introduction to the electricity markets in Nordic countries and discussed Nord Pool and its products. Information about education at the Department of Electrical Engineering at Lappeenranta University of Technology was also presented. The paper also provided details of the power exchange scheme on the electricity markets. 6 refs., 17 figs

  10. The development of market power in the Spanish power generation sector: Perspectives after market liberalization

    International Nuclear Information System (INIS)

    Ciarreta, Aitor; Nasirov, Shahriyar; Silva, Carlos

    2016-01-01

    This paper provides a comprehensive analysis of the market power problem in the Spanish power generation sector and examines how and to which extent the market has developed in terms of market power concerns after the market liberalization reforms. The methodology applied in this study includes typical ex-post structural and behavioral measures employed to estimate potential for market power, namely: concentration ratios (CR) (for the largest and the three largest suppliers), the Herfindahl–Hirschman Index (HHI), Entropy, Pivotal Supply Index, the Residual Supply Index and Residual Demand Elasticity (RDE). The results are presented for the two largest Spanish generating companies (Endesa and Iberdrola) acting in the Iberian Electricity Market (MIBEL), and in the Spanish Day-ahead electricity market. The results show evidence that these companies have behaved much more competitively in recent periods than in the beginning of the market liberalization. In addition, the paper discusses important structural and regulatory changes through market liberalization processes in the Spanish Day-ahead electricity market. - Highlights: •Competition and regulation in the Spanish electricity market. •The methodology applied in this study: ex-post structural and behavioral measures. •Key dominant companies behaved more competitively in recent periods. •Important structural and regulatory changes in the Spanish electricity market.

  11. Power market model with energy- and power dimension

    International Nuclear Information System (INIS)

    Johnsen, T.A.; Larsen, B.M.

    1995-01-01

    This report discusses a mathematical model of the Norwegian power market. The year is divided into three seasons. Each season is subdivided into a high-load period and a low-load period according to the demand. High-load occurs in daytime on workdays while low-load occurs at night and on holidays. The model is intended to be a tool for studying variations in prices, production, demand and trade throughout the year in a market of free competition. The model establishes equilibrium prices of electricity in Norway in high-load and low-load periods. Equilibrium prices with added transport tariffs and charges give customer an indication of the cost of using electricity. And the equilibrium prices indicate to the power producers the value of further energy or power capacity. Examples of calculations using the model show that extended export and import between Norway and other countries affect power prices and production in Norway. In the examples, power intensive industry and wood processing are subjected to market prices on energy. World market prices which give unilateral power export in the high-load periods cause the Norwegian power prices to rise strongly. If to the export from Norway in periods of high-load there corresponds import in periods of low-load, then the pressure on the prices in the power market is significantly reduced. A more extensive power exchange implies that foreign power producers may use the Norwegian power system to avoid large variations in their thermal power production. 23 refs., 21 figs., 1 tab

  12. Nuclear power - the international market

    International Nuclear Information System (INIS)

    1986-02-01

    The 19 essays collected in this book are composed of the following 5 fields: 1) International status and perspective of nuclear energy, 2) Nuclear power plants and components, 3) Fuel cycle, 4) Framing conditions of exposits, 5) German nuclear engineering in exports. This characterizes the main topics. (UA) [de

  13. GPP Webinar: Green Power Use and Opportunities for Sports Teams & Venues

    Science.gov (United States)

    Green Power Partnership webinar on the green power use by sports teams and their venues. Focused on how and why sports teams and venues use green power, review of available product options, and best practices for procuring renewable energy.

  14. Public goods and private interests: Understanding non-residential demand for green power

    Energy Technology Data Exchange (ETDEWEB)

    Wiser, Ryan H.; Fowlie, Meredith; Holt, Edward A.

    2001-01-01

    This article presents the results of the first large-scale mail survey of non-residential green power customers in the United States. The survey explored the motivations, attitudes, and experiences of 464 business, non-profit, and public-sector customers that have voluntarily opted to purchase - and frequently pay a premium for - renewable electricity. Results of this study should be of value to marketers interested in targeting these customer segments, to policy makers interested in fostering and understanding non-residential demand for green power, and to academics pondering the motivations for firms to engage in such voluntary environmental initiatives.

  15. Market Prices in a Power Market with more than 50% Wind Power

    DEFF Research Database (Denmark)

    Skytte, Klaus; Grohnheit, Poul Erik

    2017-01-01

    of wind power production and that it would be hard to get good and stable prices. However, analyses in this chapter show that the Nordic power market works, extreme events have been few, and the current infrastructure and market organization has been able to handle the amount of wind power installed so......Denmark has the highest proportion of wind power in the world. Wind power provided a world record of 39.1% of the total annual Danish electricity consumption in 2014 with as much as 51.7% in Western Denmark. Many would argue that the present power markets are not designed for such high shares...... far. It is found that geographical bidding areas for the wholesale electricity market reflect external transmission constraints caused by wind power. The analyses in this chapter use hourly data from West Denmark—which has the highest share of wind energy in Denmark and which is a separate price area...

  16. Market Prices in a Power Market with more than 50% Wind Power

    DEFF Research Database (Denmark)

    Skytte, Klaus; Grohnheit, Poul Erik

    2018-01-01

    of wind power production and that it would be hard to get good and stable prices. However, analyses in this chapter show that the Nordic power market works, extreme events have been few, and the current infrastructure and market organization has been able to handle the amount of wind power installed so......Denmark has the highest proportion of wind power in the world. Wind power provided a world record of 39.1% of the total annual Danish electricity consumption in 2014 with as much as 51.7% in Western Denmark. Many would argue that the present power markets are not designed for such high shares...... far. It is found that geographical bidding areas for the wholesale electricity market reflect external transmission constraints caused by wind power. The analyses in this chapter use hourly data from West Denmark—which has the highest share of wind energy in Denmark and which is a separate price area...

  17. Green Marketing fot Information Technology: Perceptions of it Professionals’ Attitudes and Behaviours and Actions to Increase Green Marketing in this Sector.

    OpenAIRE

    Bruno Roberto Viana Castro; Luiz Rodrigo Cunha Moura; Nina Rosa da Silveira Cunha; Ruth Rebello Pires

    2016-01-01

    Increased environmental awareness has been deeply affecting consumer behaviour and increasing green marketing importance for organizations. The aim of this study is to analyze the IT professionals (Information Technology) perception about actions related to green marketing (considering environmental issues in all product marketing stages, since production, through the use and disposal by the consumer) and propose socially planned changes so they can maintain or enhance practices related to gr...

  18. Fair division of costs in green energy markets

    DEFF Research Database (Denmark)

    Hougaard, Jens Leth; Kronborg, Dorte; Smilgins, Aleksandrs

    2017-01-01

    This paper considers cost allocation in networks where agents are characterized by stochastic demand and supply of a non-storable good, e.g. green energy. The grid itself creates possibilities of exchanging energy between agents and we propose to allocate common costs in proportion to the economi...... gain of being part of the grid. Our model includes a set of fundamental requirements for the associated trading platform. In particular, it is argued that a suitable mechanism deviates from a traditional market. The approach is illustrated by simulations....

  19. Wind power and the conditions at a liberalized power market

    International Nuclear Information System (INIS)

    Morthorst, P.E.

    2003-01-01

    Wind power is undergoing a rapid development nationally as well as globally and in a number of countries covers an increasing part of the power supply. At the same time an ongoing liberalization of power markets is taking place and to an increasing extent the owners of wind power plants will themselves have to be responsible for trading the power at the spot market and financially handling the balancing. In the western part of Denmark (Jutland/Funen area), wind-generated power from time to time covers almost 100% of total power consumption. Therefore some examples are chosen from this area to analyse in more detail how well large amounts of wind power in the short-term are handled at the power spot market. It turns out that there is a tendency that more wind power in the system in the short run leads to relatively lower spot prices, while less wind power implies relatively higher spot prices, although, with the exception of December 2002, in general no strong relationship is found. A stronger relationship is found at the regulating market, where there is a fairly clear tendency that the more wind power produced, the higher is the need for down-regulation, and, correspondingly, the less wind power produced, the higher is the need for up-regulation. In general for the Jutland/Funen area the average cost of down-regulation is calculated as 1 2 c euros/kWh regulated for 2002, while the cost of up-regulation amounts to 0 7 c euros/kWh regulated. (author)

  20. Improving coordination between regional power markets

    Science.gov (United States)

    Giberson, Michael A.

    Restructuring of the electric power industry---both in the United States and elsewhere---has fostered the development of regional wholesale power markets closely integrated with power grid operations. The natural focus of the system optimizations used in these markets has been on maximizing the value of in-system resources. Where cross-border flows are possible, accommodations are made, but relative to the optimization such adjustments are ad hoc. Cross-border flows are growing, however, and present an increasing challenge to transmission system operators. Industry efforts at interregional coordination have focused on practical barriers to trade between regions; academic research has addressed some of the engineering challenges of coordinating separate regional grid optimizations. The existing research has for the most part neglected a number of issues traditionally of interest to economists. The present research uses the methods of experimental economics to examine the consequences of a market design to promote more efficient use of interconnections.

  1. Financial risks for green electricity investors and producers in a tradable green certificate market

    International Nuclear Information System (INIS)

    Lemming, Jacob

    2003-01-01

    This paper analyzes financial risks in a market for tradable green certificates (TGC) from two perspectives; existing renewable producers and potential investors in new renewable electricity generation capacity. The equilibrium pricing mechanism for a consumer-based TGC market is described and a market with wind turbines as the sole renewable technology is analyzed. In this framework, TGC prices and fluctuations in production from wind turbines will be negatively correlated and, as a result, TGC price fluctuations can actually help decrease the total financial risk. Based on this recognition, analytical expressions for revenue-variance-minimizing trading strategies are derived and an analysis of the demand and supply for financial hedging is used to show that forward contracts will be traded at a risk premium

  2. Carbon Pricing, Power Markets and the Competitiveness of Nuclear Power

    International Nuclear Information System (INIS)

    2011-01-01

    This study assesses the competitiveness of nuclear power against coal- and gas-fired power generation in liberalized electricity markets with either CO 2 trading or carbon taxes. It uses daily price data for electricity, gas, coal and carbon from 2005 to 2010, which encompasses the first years of the European Emissions Trading System (EU ETS), the world's foremost carbon trading framework. The study shows that even with modest carbon pricing, competition for new investment in electricity markets will take place between nuclear energy and gas-fired power generation, with coal-fired power struggling to be profitable. The data and analyses contained in this study provide a robust framework for assessing cost and investment issues in liberalized electricity markets with carbon pricing. (authors)

  3. Insurer Market Power Lowers Prices In Numerous Concentrated Provider Markets.

    Science.gov (United States)

    Scheffler, Richard M; Arnold, Daniel R

    2017-09-01

    Using prices of hospital admissions and visits to five types of physicians, we analyzed how provider and insurer market concentration-as measured by the Herfindahl-Hirschman Index (HHI)-interact and are correlated with prices. We found evidence that in the range of the Department of Justice's and Federal Trade Commission's definition of a moderately concentrated market (HHI of 1,500-2,500), insurers have the bargaining power to reduce provider prices in highly concentrated provider markets. In particular, hospital admission prices were 5 percent lower and cardiologist, radiologist, and hematologist/oncologist visit prices were 4 percent, 7 percent, and 19 percent lower, respectively, in markets with high provider concentration and insurer HHI above 2,000, compared to such markets with insurer HHI below 2,000. We did not find evidence that high insurer concentration reduced visit prices for primary care physicians or orthopedists, however. The policy dilemma that arises from our findings is that there are no insurer market mechanisms that will pass a portion of these price reductions on to consumers in the form of lower premiums. Large purchasers of health insurance such as state and federal governments, as well as the use of regulatory approaches, could provide a solution. Project HOPE—The People-to-People Health Foundation, Inc.

  4. The power markets of Northern Europe

    International Nuclear Information System (INIS)

    Bjorvatn, K.; Bjoerndalen, J.

    1992-11-01

    This is the first of two main reports of the project ''Strategy for export of Norwegian electric power''. The first part of the report gives a general presentation of the power supply situation, as well as the institutional and market structure of the various countries of Northern Europe. In the second part, focus is put on the political conditions that influence the international power trade. On this basis, Norway's possibilities for export of electric power are discussed in the third and last part of the report. 19 refs., 3 figs., 14 tabs

  5. Environmental Assessment for power marketing policy for Southwestern Power Administration

    International Nuclear Information System (INIS)

    1993-01-01

    Southwestern Power Administration (Southwestern) needs to renew expiring power sales contracts with new term (10 year) sales contracts. The existing contracts have been in place for several years and many will expire over the next ten years. Southwestern completed an Environmental Assessment on the existing power allocation in June, 1979 (a copy of the EA is attached), and there are no proposed additions of any major new generation resources, service to discrete major new loads, or major changes in operating parameters, beyond those included in the existing power allocation. Impacts from a no action plan, proposed alternative, and market power for less than 10 years are described

  6. Research on the Development of Green Finance in Shenzhen to Boost the Carbon Trading Market

    Science.gov (United States)

    Zhou, Jiping; Xiong, Siqin; Zhou, Yucheng; Zou, Zijian; Ma, Xiaoming

    2017-08-01

    This paper analyses the current development situations of Shenzhen carbon trading market and China’s green finance, and makes the policy recommendations for promoting the carbon trading market by developing green finance in Shenzhen. Shenzhen should take the lead in driving the localized application of green principle, and formulate Shenzhen green bond guidelines ASAP, to promote carbon trading associated enterprises to finance by using green bonds; it shall work to lower the threshold for financial institutions to participate in carbon trading market, and explore development of carbon derivatives.

  7. The factors affecting the green brand equity of electronic products: Green marketing

    Directory of Open Access Journals (Sweden)

    Narges Delafrooz

    2015-12-01

    Full Text Available This study is intentionally functional, and, from the data collection aspect, is a descriptive survey. The statistical data for the present study includes low-power electronic and electric products in Guilan Province. A total of 384 consumers were chosen using the random cluster sampling method. We have used confirmatory factor analysis and structural equation modeling to analyze the given data. The findings show that there is a significant relationship among brand-perceived quality, green brand image, (GBI and brand value, but not with the green brand-perceived value (GBPV. In addition, the results of the study show that brand credibility has a significant relationship with the GBPV and GBI, but not with the GBPV and GBI, each of which are associated with the green brand in a different way. At the end of this survey, you will read about the intermediate variables, all of which are acceptable, except the intermediate variables of brand credibility and GBI.

  8. CO2-emission trading and green markets for renewable electricity. WILMAR - deliverable 4.1

    International Nuclear Information System (INIS)

    Azuma-Dicke, N.; Weber, C.; Morthorst, P.E.; Ravn, H.F.; Schmidt, R.

    2004-06-01

    This report is Deliverable 4.1 of the EU project 'Wind Power Integration in Liberalised Electricity Markets' (WILMAR) and de-scribes the application of two policy instruments, Tradable Emissions Permits (TEPs) and Tradable Green Certificates (TGCs) for electricity produced from renewable energy sources in the European Union and the implications for implementation in the Wilmar model. The introduction of a common emission-trading system in the EU is expected to have an upward effect on the spot prices at the electric-ity market. The variations of the spot price imply that some types of power generation may change the situation from earning money to losing money despite the increasing spot price. Heavy restrictions on emissions penalise the fossil-fuelled technologies significantly, and the associated increase in the spot price need not compensate for this. Therefore, a market of TEPs is expected to have a significant influence on the electricity spot price. However, the expected price level of TEPs are met with great uncertainty and a study of a number of economical studies shows a price span between zero and 270 USD per ton of CO 2 depending on the participation or non-participation of countries in the scheme. The price-determination at the TGC market is expected to be closely related to the price at the power spot market as the RE-producers of electricity will have expectations to the total price paid for the energy produced, i.e., for the price of electricity at the spot market plus the price per kWh obtained at the green certificate mar-ket. In the Wilmar model, the TGC market can either be handled exogenously, i.e., the increase in renewable capacity and an average annual TGC price are determined outside the model, or a simple TGC module is developed, including the long-term supply functions for the most relevant renewable technologies and an overall TGC quota. Both solutions are rather simple, but to develop a more advanced model for the TGC market seems to be

  9. VT Green Mountain Power Line Data (Overhead Only)

    Data.gov (United States)

    Vermont Center for Geographic Information — (Link to Metadata) Green Mountain Power (GMP) pole and OVERHEAD linear distribution/sub-transmission model data. THE LINEAR DISTRIBUTION LAYER ONLY INCLUDES OVERHEAD...

  10. Financing power projects in emerging markets

    International Nuclear Information System (INIS)

    Matsumoto, G.T.

    1996-01-01

    Financing for power generation projects in the developing countries of the world has been provided by the United States Export-Import Bank. The loans provided by its new Project Finance Division, totalling $8.3 billion are described. The future of project financing for the power generation industry should, it is argued, rest not with government financing agencies, but with private sector financial markets. (UK)

  11. Market Power in Power Markets: Evidence from Forward Prices of Electricity

    DEFF Research Database (Denmark)

    Christensen, Bent Jesper; Jensen, Thomas Elgaard; Mølgaard, Rune

    We examine the forward market for electricity for indications of misuse of market power, using a unique data set on OTC price indications posted by Elsam A/S, the dominant producer in Western Denmark, which is one of the price areas under the Nordic power exchange Nord Pool. The Danish Competition...... Council (the regulatory government agency) has ruled that Elsam has used its dominant position to obtain excessive spot prices over a period from July 2003 through December 2006. We show that significant forward premia exist, and that they are related both to spot market volatility and misuse of market...... are consistent across forward premium regressions and structural forward pricing models....

  12. How financial transmission rights curb market power

    Energy Technology Data Exchange (ETDEWEB)

    Stoft, S.

    1997-06-01

    This paper demonstrates that financial transmission rights allow their owners to capture at least a portion, and sometimes all, of the congestion rents. This extends work in this area by Shmuel Oren which was limited to the case in which generators could not purchase financial transmission rights. One form of financial rights, Transmission Congestion Contracts (TCCs), is shown to be so effective in reducing market power that as few as two generators facing a demand curve with zero elasticity may be forced to sell at marginal cost. The extent to which market power is limited depends on the extent to which total generation capacity exceeds export capacity and on the size of individual generators. A relationship is derived that determines when TCCs will eliminate market power. In the case of a three line network, it is shown that the reduction in market power that can be accomplished with {open_quotes}active transmission rights{close_quotes} can also be accomplished with simple contracts for differences.

  13. Green Marketing fot Information Technology: Perceptions of it Professionals’ Attitudes and Behaviours and Actions to Increase Green Marketing in this Sector.

    Directory of Open Access Journals (Sweden)

    Bruno Roberto Viana Castro

    2016-05-01

    Full Text Available Increased environmental awareness has been deeply affecting consumer behaviour and increasing green marketing importance for organizations. The aim of this study is to analyze the IT professionals (Information Technology perception about actions related to green marketing (considering environmental issues in all product marketing stages, since production, through the use and disposal by the consumer and propose socially planned changes so they can maintain or enhance practices related to green IT actions taken by IT professionals with a focus on environmental sustainability. To this end, we measured the attitudes towards green IT using the Expectancy-Value model beyond its knowledge level about environmental problems and their buying environmentally friendly products. From the results obtained we used the strategies composite typology for social change planned in order to propose actions to change or reinforce  behaviour as regards green marketing on the part of IT professionals. Qualitative surveys were conducted to identify the beliefs and its consequences (attitudes and then quantitative research to measure attitudes, engagement and knowledge about green IT. The results indicate that IT professionals can be considered engaged and positive attitudes towards green marketing. Therefore a reinforcement strategy is suggested through economic and psychological incentives to maintain and foster this behaviour in relation to green IT.

  14. Local Buyer Market Power and Horizontally Differentiated Manufacturers

    OpenAIRE

    Wang, Shinn-Shyr; Rojas, Christian; Lavoie, Nathalie

    2010-01-01

    In this paper we study a farmer-processor relationship, where market power is bidirectional: processors have buyer as well as seller market power. Farmers supply a homogeneous raw input to the processors, which, in turn, process it into a horizontally differentiated product. The analysis shows that the spread between prices that both parties receive can be decomposed into two components: one due to buyer market power in the agricultural input market and one due to seller market power in the d...

  15. Power generation investment in electricity markets

    International Nuclear Information System (INIS)

    2003-01-01

    Most IEA countries are liberalizing their electricity markets, shifting the responsibility for financing new investment in power generation to private investors. No longer able to automatically pass on costs to consumers, and with future prices of electricity uncertain, investors face a much riskier environment for investment in electricity infrastructure. This report looks at how investors have responded to the need to internalize investment risk in power generation. While capital and total costs remain the parameters shaping investment choices, the value of technologies which can be installed quickly and operated flexibly is increasingly appreciated. Investors are also managing risk by greater use of contracting, by acquiring retail businesses, and through mergers with natural gas suppliers. While liberalization was supposed to limit government intervention in the electricity market, volatile electricity prices have put pressure on governments to intervene and limit such prices. This study looks at several cases of volatile prices in IEA countries' electricity markets, and finds that while market prices can be a sufficient incentive for new investment in peak capacity, government intervention into the market to limit prices may undermine such investment

  16. Green County Nuclear Power Plant. License application

    International Nuclear Information System (INIS)

    1975-07-01

    The Green County reactor, a PWR to be supplied by Babcock and Wilcox, will be a baseload generating facility planned to provide for mass transit and other public agency electrical needs. The plant is scheduled for completion by 1983 and will have a generating capacity of about 1200 MW(e). (FS)

  17. New wholesale power market design using linked forward markets :

    Energy Technology Data Exchange (ETDEWEB)

    Silva Monroy, Cesar Augusto; Loose, Verne William; Ellison, James F.; Elliott, Ryan Thomas; Byrne, Raymond Harry; Guttromson, Ross; Tesfatsion, Leigh S.

    2013-04-01

    This report proposes a reformulation of U.S. ISO/RTO-managed wholesale electric power mar- kets for improved reliability and e ciency of system operations. Current markets do not specify or compensate primary frequency response. They also unnecessarily limit the participation of new technologies in reserve markets and o er insu cient economic inducements for new capacity invest- ment. In the proposed market reformulation, energy products are represented as physically-covered rm contracts and reserve products as physically-covered call option contracts. Trading of these products is supported by a backbone of linked ISO/RTO-managed forward markets with planning horizons ranging from multiple years to minutes ahead. A principal advantage of this reformulation is that reserve needs can be speci ed in detail, and resources can o er the services for which they are best suited, without being forced to conform to rigid reserve product de nitions. This should improve the business case for electric energy storage and other emerging technologies to provide reserve. In addition, the facilitation of price discovery should help to ensure e cient energy/reserve procurement and adequate levels of new capacity investment.

  18. Real-time Pricing in Power Markets

    DEFF Research Database (Denmark)

    Boom, Anette; Schwenen, Sebastian

    We examine welfare eects of real-time pricing in electricity markets. Before stochastic energy demand is known, competitive retailers contract with nal consumers who exogenously do not have real-time meters. After demand is realized, two electricity generators compete in a uniform price auction...... to satisfy demand from retailers acting on behalf of subscribed customers and from consumers with real-time meters. Increasing the number of consumers on real-time pricing does not always increase welfare since risk-averse consumers dislike uncertain and high prices arising through market power...

  19. Real-time Pricing in Power Markets

    DEFF Research Database (Denmark)

    Boom, Anette; Schwenen, Sebastian

    We examine welfare e ects of real-time pricing in electricity markets. Before stochastic energy demand is known, competitive retailers contract with nal consumers who exogenously do not have real-time meters. After demand is realized, two electricity generators compete in a uniform price auction...... to satisfy demand from retailers acting on behalf of subscribed customers and from consumers with real-time meters. Increasing the number of consumers on real-time pricing does not always increase welfare since risk-averse consumers dislike uncertain and high prices arising through market power...

  20. Real-time Pricing in Power Markets

    DEFF Research Database (Denmark)

    Boom, Anette; Schwenen, Sebastian

    to satisfy demand from retailers acting on behalf of subscribed customers and from consumers with real-time meters. Increasing the number of consumers on real-time pricing does not always increase welfare since risk-averse consumers dislike uncertain and high prices arising through market power......We examine welfare eects of real-time pricing in electricity markets. Before stochastic energy demand is known, competitive retailers contract with nal consumers who exogenously do not have real-time meters. After demand is realized, two electricity generators compete in a uniform price auction...

  1. Power system models - A description of power markets and outline of market modelling in Wilmar

    International Nuclear Information System (INIS)

    Meibom, P.; Morthors, P.E.; Nielsen, L.H.; Weber, C.; Snader, K.; Swider, D.; Ravn, H.

    2003-12-01

    This report is Deliverable 3.2 of the Wilmar project. The report describes the power markets in the Nordic countries and Germany, together with the market models to be implemented in the Wilmar Planning model-ling tool developed in the project. (au)

  2. Green electricity market development: Lessons from Europe and the US

    International Nuclear Information System (INIS)

    Gan, Lin; Eskeland, Gunnar S.; Kolshus, Hans H.

    2007-01-01

    This study compares the development and implementation of green electricity policies in Germany, the Netherlands, Sweden, and the United States, a set of countries applying a range of policy instruments to encourage electricity from renewable energy sources. A general tendency is identified that policies shift emphasis from R and D stimulation towards dissemination and market application of renewable energy technologies. We argue that in light of the long term nature of policy goals on energy security, mitigation of climate change, and environmental protection, the applied range of policy instruments may be lacking in providing incentives for the long term development of new technologies. Clarifying policy objectives would allow careful selection of policy instruments, including support for R and D. Improved capacity building for policy implementation is also important

  3. Power market liberalisation: an opportunity for the hydroelectricity?

    International Nuclear Information System (INIS)

    Loth, P.

    2001-01-01

    This article discusses the future of hydroelectricity in the light of the ongoing liberalisation of the European power market. Compared to fossil electricity, hydroelectricity is a renewable energy source, has a limited impact on the environment, is able to meet strong variations of power demand, but is a little bit more costly. Hydroelectric companies expect the introduction of a quality label for their product as well as the increasing awareness of consumers for environmental aspects to become strong incentives for them to subscribe on green energy despite its higher cost. The cost difference will also be partly reduced by the introduction of a pollution tax on fossil energy sources. Figures on hydroelectricity capacity production, currently and in the near future, in the countries surrounding the Alps are presented. As an example, the business strategy of a Swiss electricity utility is shortly described

  4. Characterization of Black and Green Tea from Local Market

    Directory of Open Access Journals (Sweden)

    Sonia Ancuta Socaci

    2013-11-01

    Full Text Available The leaves from Camellia sinensis are used from ancient times for preparation of tea but also as raw material for different extracts which are used in food industry as well as in pharmaceutical or cosmetic products. Due to the increasing interest in tea health benefits, the aim of the present study was to characterize several brands of green and black tea found on local market, regarding their content in total phenolic compounds, flavonoids and antioxidant capacity. Total phenolics and flavonoids were determined spectrophotometrically using a modified Folin-Ciocalteu method, respectively a chromogenic system of NaNO2–Al(NO33–NaOH based method. The antioxidant capacity of each tea sample was assessed through the evaluation of free radical scavenging effect on 2,2-diphenyl-1-picrylhydrazyl. The results obtained for the green and black tea samples varied widely, depending on the tea variety. The antioxidant capacity of the analyzed teas ranged between 12.10 and 40.03%RSA, while the total phenolic content was within 2090 and 6080 mg GA/ 100g. The concentrantion in flavonoids was between 9.04 and 15.34 g/100g of tea.

  5. GREEN MARKETING AND SUSTAINABLE DEVELOPMENT – EXPERIENCES FROM REPUBLIC OF SERBIA

    Directory of Open Access Journals (Sweden)

    Radnovic Branislav

    2012-12-01

    Green marketing presents important opportunities for industry and economy of the Republic of Serbia. Therefore Serbian companies must re-define the roles of business and products, as well as joint work with government agencies, consumer groups and NGOs. Serbia is becoming aware of environmental issues, but for green marketing businesses, companies, consumers and government still do not pay enough importance.

  6. Real-time Pricing in Power Markets

    DEFF Research Database (Denmark)

    Boom, Anette; Schwenen, Sebastian

    We examine welfare e ects of real-time pricing in electricity markets. Before stochastic energy demand is known, competitive retailers contract with nal consumers who exogenously do not have real-time meters. After demand is realized, two electricity generators compete in a uniform price auction ....... In the Bertrand case, welfare is the same with all or no consumers on smart meters.......We examine welfare e ects of real-time pricing in electricity markets. Before stochastic energy demand is known, competitive retailers contract with nal consumers who exogenously do not have real-time meters. After demand is realized, two electricity generators compete in a uniform price auction...... to satisfy demand from retailers acting on behalf of subscribed customers and from consumers with real-time meters. Increasing the number of consumers on real-time pricing does not always increase welfare since risk-averse consumers dislike uncertain and high prices arising through market power...

  7. Real-time Pricing in Power Markets

    DEFF Research Database (Denmark)

    Boom, Anette; Schwenen, Sebastian

    We examine welfare eects of real-time pricing in electricity markets. Before stochastic energy demand is known, competitive retailers contract with nal consumers who exogenously do not have real-time meters. After demand is realized, two electricity generators compete in a uniform price auction t....... In the Bertrand case, welfare is the same with all or no consumers on smart meters.......We examine welfare eects of real-time pricing in electricity markets. Before stochastic energy demand is known, competitive retailers contract with nal consumers who exogenously do not have real-time meters. After demand is realized, two electricity generators compete in a uniform price auction...... to satisfy demand from retailers acting on behalf of subscribed customers and from consumers with real-time meters. Increasing the number of consumers on real-time pricing does not always increase welfare since risk-averse consumers dislike uncertain and high prices arising through market power...

  8. Efficient and high-power green beam generation by frequency ...

    Indian Academy of Sciences (India)

    High-average-power green lasers are required for various applications in industry, research and even in ... But, intracavity frequency doubling suffers from power instabilities due to the thermal effects at the KTP crys- ... is constituted by the plane mirrors M1 and M2 with a geometrical separation of. 31 cm. The back mirror M1 ...

  9. The changing value of the `green' label on the US municipal bond market

    Science.gov (United States)

    Karpf, Andreas; Mandel, Antoine

    2018-01-01

    Green bonds are seen as a key instrument to unlock climate finance. While their volume has grown steadily in recent years, the impact of the `green' label on the bond market is poorly understood. Here, we investigate the differences between the yield term structures of green and conventional bonds in the US municipal bond market. We show that, although returns on conventional bonds are on average higher than for green bonds, the differences can largely be explained by the fundamental properties of the bonds. Historically, green bonds have been penalized on the municipal market, being traded at lower prices and higher yields than expected by their credit profiles. In recent years, however, the credit quality of municipal green bonds has increased and the premium turned positive. Green bonds are thus becoming an increasingly attractive investment, with scope to bridge the climate finance gap for mitigation and adaptation.

  10. Nuclear power--the hope of green economy

    International Nuclear Information System (INIS)

    Tian Jiashu; Wang Chuang

    2010-01-01

    The thesis introduces the current situation of nuclear power development and developed countries' attitude towards nuclear power as the demand for energy consumption is continuously increasing with the global economic and social development and the green house gas emission leads to global warming. By comparison of the impact to the environment and the generating cost between thermal power and nuclear power, it is of great significance to strengthen nuclear power development to carry out international cooperation on low-carbon economy and to enhance self-innovation for developing the green economy and dealing with climate change. Based on the analysis of nuclear industry development in China, the Mid-Long Term Development Plan for Nuclear Power has been set up, and challenges and objectives of nuclear and radiation safety regulation have been brought forward. (authors)

  11. Statistical Analysis of the Impact of Wind Power on Market Quantities and Power Flows

    DEFF Research Database (Denmark)

    Pinson, Pierre; Jónsson, Tryggvi; Zugno, Marco

    2012-01-01

    In view of the increasing penetration of wind power in a number of power systems and markets worldwide, we discuss some of the impacts that wind energy may have on market quantities and cross-border power flows. These impacts are uncovered through statistical analyses of actual market and flow da...... of load and wind power forecasts on Danish and German electricity markets....

  12. Do we need a power exchange if there are enough power marketers ?

    OpenAIRE

    SMEERS, Yves; WEI, Jing-Yuan

    1997-01-01

    Decentralization in electricity restructuring is a growing trend that Power Marketers are ex- pected to take advantage of. We consider a market composed of Power Marketers, an Indepen- dent System Operator, generators and retailers. Power Marketers behave a` la Cournot-Nash and the ISO implements a Transmission Capacity Reservation market a` la FERC. Retailers are price taker. Generators’ behavior is only reflected in the purchase costs of the Power Marketers. Their behavior is thus not reall...

  13. The green electricity market model. Proposal for an optional, cost-neutral direct marketing model for supplying electricity customers

    International Nuclear Information System (INIS)

    Heinemann, Ronald

    2014-01-01

    One of the main goals of the Renewable Energy Law (EEG) is the market integration of renewable energy resources. For this purpose it has introduced compulsory direct marketing on the basis of a moving market premium. At the same time the green electricity privilege, a regulation which made it possible for customers to be supplied with electricity from EEG plants, has been abolished without substitution with effect from 1 August 2014. This means that, aside from other direct marketing channels, which will not be economically viable save for in a few exceptional cases, it will no longer be possible in future to sell electricity from EEG plants to electricity customers under the designation ''electricity from renewable energy''. The reason for this is that electricity sold under the market premium model can no longer justifiably be said to originate from renewable energy. As a consequence, almost all green electricity products sold in Germany carry a foreign green electricity certificate.

  14. Carbon pricing, nuclear power and electricity markets

    Energy Technology Data Exchange (ETDEWEB)

    Cameron, R.; Keppler, J. H. [OECD Nuclear Energy Agency, 12, boulevard des Iles, 92130 Issy-les-Moulineaux (France)

    2012-07-01

    In 2010, the NEA in conjunction with the International Energy Agency produced an analysis of the Projected Costs of Electricity for almost 200 power plants, covering nuclear, fossil fuel and renewable electricity generation. That analysis used lifetime costs to consider the merits of each technology. However, the lifetime cost analysis is less applicable in liberalised markets and does not look specifically at the viewpoint of the private investor. A follow-up NEA assessment of the competitiveness of nuclear energy against coal- and gas-fired generation under carbon pricing has considered just this question. The economic competition in electricity markets is today between nuclear energy and gas-fired power generation, with coal-fired power generation not being competitive as soon as even modest carbon pricing is introduced. Whether nuclear energy or natural gas comes out ahead in their competition depends on a number of assumptions, which, while all entirely reasonable, yield very different outcomes. The analysis in this study has been developed on the basis of daily data from European power markets over the last five-year period. Three different methodologies, a Profit Analysis looking at historic returns over the past five years, an Investment Analysis projecting the conditions of the past five years over the lifetime of plants and a Carbon Tax Analysis (differentiating the Investment Analysis for different carbon prices) look at the issue of competitiveness from different angles. They show that the competitiveness of nuclear energy depends on a number of variables which in different configurations determine whether electricity produced from nuclear power or from CCGTs generates higher profits for its investors. These are overnight costs, financing costs, gas prices, carbon prices, profit margins (or mark-ups), the amount of coal with carbon capture and electricity prices. This paper will present the outcomes of the analysis in the context of a liberalised

  15. Carbon pricing, nuclear power and electricity markets

    International Nuclear Information System (INIS)

    Cameron, R.; Keppler, J. H.

    2012-01-01

    In 2010, the NEA in conjunction with the International Energy Agency produced an analysis of the Projected Costs of Electricity for almost 200 power plants, covering nuclear, fossil fuel and renewable electricity generation. That analysis used lifetime costs to consider the merits of each technology. However, the lifetime cost analysis is less applicable in liberalised markets and does not look specifically at the viewpoint of the private investor. A follow-up NEA assessment of the competitiveness of nuclear energy against coal- and gas-fired generation under carbon pricing has considered just this question. The economic competition in electricity markets is today between nuclear energy and gas-fired power generation, with coal-fired power generation not being competitive as soon as even modest carbon pricing is introduced. Whether nuclear energy or natural gas comes out ahead in their competition depends on a number of assumptions, which, while all entirely reasonable, yield very different outcomes. The analysis in this study has been developed on the basis of daily data from European power markets over the last five-year period. Three different methodologies, a Profit Analysis looking at historic returns over the past five years, an Investment Analysis projecting the conditions of the past five years over the lifetime of plants and a Carbon Tax Analysis (differentiating the Investment Analysis for different carbon prices) look at the issue of competitiveness from different angles. They show that the competitiveness of nuclear energy depends on a number of variables which in different configurations determine whether electricity produced from nuclear power or from CCGTs generates higher profits for its investors. These are overnight costs, financing costs, gas prices, carbon prices, profit margins (or mark-ups), the amount of coal with carbon capture and electricity prices. This paper will present the outcomes of the analysis in the context of a liberalised

  16. Social marketing: dimensions of power and politics.

    Science.gov (United States)

    Jones, S

    1982-01-01

    The effective us of marketing strategies by nonprofit organizations necessitates involvement in political activities, i.e., mobilizing power to influence others. Most nonprofit groups and marketing experts who work for nonprofit groups are not sufficiently aware of the value of using the tactics of politics to win support for their causes. The experiences of a voluntary group which used politics and power to develop a program aimed at assisting unemployed black youth were presented. The group wanted to establish a workshop to provide training for hard core unemployed youth. The group needed to raise funds to set up the workshop. The 1st step was to identify a target group of potential donors, and then to develop a strategy for selling their product, i.e., the worthiness of the workshop project. The group decided to direct its fund raising activities toward organizations in the community rather than individuals. The market was segmented, and the product was presented differently to differ groups. Initially, the voluntary group was powerless. Political tactics were subsequently used to legitimate the group and its product. A network of influencial sympathizers, primarily clergymen and politicians, was established. This network helped the group garner the support of the targeted donor organizations. The threat of sanctions was used to gain support for the project, but sanctions were applied with considerable care. For example, the support of local politicians was obtained partially by implicitly threatening them with the possibility of bad publicity if they failed to promote the project. Voluntary organizations are not immune to internal conflict and competition. In introducing a marketing perspective into a voluntary organization, internal politics must be taken into account. In the case presented here, the marketer had to decide who in the organization to align himself with and then develop strategies to increase his influence and the influence of his allies. In

  17. Operations Management in Short Term Power Markets

    DEFF Research Database (Denmark)

    Heide-Jørgensen, Ditte Mølgård

    without losing computational tractability. The high time resolution is crucial to correctly describe renewables, such as wind power, and capture how they affect the system and the system costs, since they are often fluctuating and hard to predict, also within the hour. The thesis consists of four chapters...... is on a balancing market model like in the Nordic countries with high time resolution, and it takes extensive balancing rules into consideration. We look into how wind forecast errors can be handled in a system with a large and increasing amount of wind power and at what costs. The project was done in collaboration...... minutes. The stochastic input is the electricity price modelled as a time inhomogenous Markov chain that the power producer uses to maximise profits. To maintain computational tractability with such high time resolution and stochastics the model is solved with dynamic programming. The two models differ...

  18. Hydroelectric power is green, although controversial

    International Nuclear Information System (INIS)

    Schulp, A.

    2003-01-01

    Hydroelectric power is worldwide the most important source of renewable energy. Still, it has some controversial aspects, which are briefly discussed in this article, focusing on Belgium and the Netherlands [nl

  19. Dutch Wholesale Power Market Review 2002. Executive Summary

    International Nuclear Information System (INIS)

    Vollebregt, T.; Rusch, H.

    2002-01-01

    Chapter 1 provides a background to the Dutch power market, covering generation, transmission, distribution, supply, and laws and regulations. Chapter 2 reviews the key market events during 2001 and early 2002, providing analysis and background on an important and tumultuous period in the Dutch market. Chapter 3 explains the structure and timing of the key market mechanisms (Amsterdam Power Exchange, interconnector capacity auctions, TenneT 15-minute balancing market). Chapter 4 briefly reviews fuel price developments and discusses their impact on the costs of generation. Chapter 5 contains a detailed review of the traded Dutch power markets (APX, OTC, interconnection), including the linkages between these markets and an analysis of arbitrage opportunities

  20. Green marketing today – a mix of trust, consumer participation and life cycle thinking

    Directory of Open Access Journals (Sweden)

    Lewandowska Anna

    2017-12-01

    Full Text Available A transition for a green, circular economy has encouraged companies to use new tools which boost sustainability. The purpose of this article is to discuss the consideration of life cycle thinking in green marketing as realized by companies. This theoretical-conceptual study aims to analyze life cycle assessment (LCA as a useful tool for assessing green marketing goals. We also intend to highlight the importance of creating consumer trust for green business by displaying the green credentials of the products and activities. The article presents t he virtues and shortcomings of the LCA results relative to marketing management. As a result, the literature presents some gaps in terms of addressing life cycle thinking in marketing management and linking with consumer participation and trust.

  1. New Markets for Solar Photovoltaic Power Systems

    Science.gov (United States)

    Thomas, Chacko; Jennings, Philip; Singh, Dilawar

    2007-10-01

    Over the past five years solar photovoltaic (PV) power supply systems have matured and are now being deployed on a much larger scale. The traditional small-scale remote area power supply systems are still important and village electrification is also a large and growing market but large scale, grid-connected systems and building integrated systems are now being deployed in many countries. This growth has been aided by imaginative government policies in several countries and the overall result is a growth rate of over 40% per annum in the sales of PV systems. Optimistic forecasts are being made about the future of PV power as a major source of sustainable energy. Plans are now being formulated by the IEA for very large-scale PV installations of more than 100 MW peak output. The Australian Government has announced a subsidy for a large solar photovoltaic power station of 154 MW in Victoria, based on the concentrator technology developed in Australia. In Western Australia a proposal has been submitted to the State Government for a 2 MW photovoltaic power system to provide fringe of grid support at Perenjori. This paper outlines the technologies, designs, management and policies that underpin these exciting developments in solar PV power.

  2. Four essays on market power in energy economics

    Energy Technology Data Exchange (ETDEWEB)

    Hansen, Petter Vegard

    2008-07-01

    Market power in energy markets is discussed intensively in both academic and public arenas. There has been an intense energy debate on market power at least since the Organization of Petroleum Exporting Countries (OPEC) exercised its market power and caused the 'oil crisis' of the 1970s, and again following the deregulation of electricity markets at the beginning of the 1990s. However, this debate is not new. In 1911, for example, the US Supreme Court divided Standard Oil into 34 separate companies using antitrust law. With increasing energy prices and the ongoing process of liberalization of electricity markets throughout the world, the topic is still relevant for future markets. The four essays in this dissertation discuss specific aspects of market power in energy markets. The first essay concerns the crude oil market, and the remaining three essays relate to market power in the Nordic and Norwegian electricity markets. In the first essay, a multi-equation dynamic econometric model tests whether the behaviour of OPEC, as a whole or as different subgroups, is consistent with the behaviour of dominant producers in the world crude oil market. The second essay is a theoretical work that introduces uncertainty in inflow to the discussion of market power in hydropower markets by analysing the effects of uncertainty in inflow on market performance under alternative assumptions about market structure. In the third essay, high-frequency data are used to analyse how price signals from the spot market affect end-user demand in the Norwegian and Swedish electricity markets. Finally, in the fourth essay, retailer and household behaviour in the Norwegian electricity market are analysed using detailed information on prices and other market characteristics. In the following section, I provide highlights from a general discussion of market power in order to set the essays included in this dissertation in context. (Author). refs., figs., tabs

  3. Waste Heat to Power Market Assessment

    Energy Technology Data Exchange (ETDEWEB)

    Elson, Amelia [ICF International, Fairfax, VA (United States); Tidball, Rick [ICF International, Fairfax, VA (United States); Hampson, Anne [ICF International, Fairfax, VA (United States)

    2015-03-01

    Waste heat to power (WHP) is the process of capturing heat discarded by an existing process and using that heat to generate electricity. In the industrial sector, waste heat streams are generated by kilns, furnaces, ovens, turbines, engines, and other equipment. In addition to processes at industrial plants, waste heat streams suitable for WHP are generated at field locations, including landfills, compressor stations, and mining sites. Waste heat streams are also produced in the residential and commercial sectors, but compared to industrial sites these waste heat streams typically have lower temperatures and much lower volumetric flow rates. The economic feasibility for WHP declines as the temperature and flow rate decline, and most WHP technologies are therefore applied in industrial markets where waste heat stream characteristics are more favorable. This report provides an assessment of the potential market for WHP in the industrial sector in the United States.

  4. Bidding Strategy for Deregulated Power Markets

    Directory of Open Access Journals (Sweden)

    Preeti

    2016-07-01

    Full Text Available Load and Price forecasting play a vital role in enhancing the energy-efficient and reliable operation of electricity companies. This paper proposes a bidding strategy based on Short-Term Load Forecasting and Short-Term Price Forecasting technique used in the deregulated electricity market. The main aim of the proposed approach is to forecast load and price so as to enhance the efficiency of the power system. The input variables which are taken into account include the past load, weather and calendar data and price bidding on an hourly basis. A comparison of the accuracy of fuzzy, artificial neural network and state estimation technique is performed on the two datasets of the electricity markets of IEEE Reliability Test System and Haryana State Load Dispatch Centre. The forecasted load and price aids in increasing the profits by judiciously utilizing the generators with less cost in periods of high demand. Price forecasts are used to determine the cost of electric power and hence, plan the budget according to the consumption of power over the scheduled interval.

  5. Wind power investment within a market environment

    International Nuclear Information System (INIS)

    Baringo, L.; Conejo, A.J.

    2011-01-01

    Highlights: → The interaction of a wind power investor and the pool is represented via an MPEC. → The considered electricity pool is cleared through a network constrained auction. → Uncertainty of load and wind production is characterized by a moderate number of scenarios. → The investment model can be recast as a mixed integer linear programming problem. → Large instances of the considered model are computationally tractable. - Abstract: Within an existing transmission network, this paper considers the problem of identifying the wind power plants to be built by a wind power investor to maximize its profit. For this analysis a future target year is considered and the loads at different buses are represented by stepwise load-duration curves. The stochastic nature of both load and wind is represented via scenarios. The considered electric energy system operates under a pool-market arrangement and each producer/consumer is paid/pays the Local Marginal Price (LMP) of the bus at which it is located. The higher the wind penetration is, the lower the resulting LMPs. To tackle this problem a stochastic bilevel model is proposed, whose upper-level represents the wind investment and operation decisions with the target of maximizing profits; and its lower-level represents the market clearing under differing load and wind conditions and provides LMPs. This model can be recast as a mixed-integer linear programming problem solvable using commercially available branch-and-cut solvers. The proposed model is illustrated using an example and two case studies.

  6. Green lasers are beyond power limits mandated by safety standards.

    Science.gov (United States)

    Lee, M H; Fox, K; Goldwasser, S; Lau, D W M; Aliahmad, B; Sarossy, M

    2016-08-01

    There has been an increasing number of reports of people losing vision from laser exposure from pocket laser pointers despite the safety limit of 1 milliwatt (1mW) imposed by the Australian government. We hypothesize that this is because commercially available red and green laser pointers are exceeding their labeled power outputs. We tested the power outputs of 4 red and 4 green lasers which were purchased for less than AUD$30 each. The average of 10 measurements was recorded for each laser. We found that 3 out of 4 red lasers conformed to the 1mW safety standard; in contrast, all of the green lasers exceeded this limit, with one of the lasers recording an output of 127.9 mW. This contrast in compliance is explained by the construction of these lasers - green lasers are typically Diode Pumped Solid State (DPSS) lasers that can emit excessive infrared (IR) radiation with poor workmanship or inconsistent adherence to practices of safe design and quality control; red lasers are diode lasers which have limited power outputs due to `Catastrophic Optical Damage' (COD). Relevant professional bodies ought to advocate more strongly for stringent testing, quality control and licensing of DPSS lasers with a view towards government intervention to banning green laser pointer use.

  7. Market aspects of smart power grids development

    Directory of Open Access Journals (Sweden)

    Maciej Makowski

    2012-03-01

    Full Text Available Smart Grids herald a revolution in the power sector. The centralized and passive power grid model known for over a century is before our very eyes assuming a completely brand new shape: of an active and dynamic network with an increasingly relevant role of consumers – prosumers, who are offered brand new products and services. Such an active development is possible due to a number of factors, such as: 1. Synergy of ICT with power engineering – these disciplines are becoming an indispensable element of the modern power grid’s operation, 2. The European Union’s regulations in the area of reduction of CO2 emission and improved energy efficiency, as well as identification of Smart Grids as one of the optimum tools, 3. Growth, thanks to continuously increasing expenditures, public awareness of the purchase and rational use of energy. However, the Smart Grid development and ICT implementation in the power sector also carry a risk in the matter of setting up system and process links between the systems of concerned energy market players, which should be mitigated by development of technical standards, methods and principles of good cooperation between the concerned parties. Mitigation of the risk, and as a consequence, effective Smart Grids development will provide conditions for dynamic development of new roles and mechanisms on the energy market. Offering modern products and services to consumers and prosumers, and effective implementation on a national scale of demand management mechanisms will be a source of multidimensional benefits of a functional and financial nature, and will also have a positive impact on the National Lower Grid’s security.

  8. Imports as a major complication: liberalisation of the green electricity market in the Netherlands

    International Nuclear Information System (INIS)

    Reijnders, L.

    2002-01-01

    Liberalisation of the green electricity market in the Netherlands has proceeded in a context of relatively generous fiscal incentives and in line with the position that demand is the limiting factor to Dutch green electricity production. The main result was a massive rise of imports partly covered by Renewable Energy Credits and partly virtual in nature, whereas the domestic expansion of green electricity production remained limited. This shows the importance of a supply side focus in designing policies aimed at the expansion of domestic green electricity production in the context of a common market with different incentives in place. (Author)

  9. Fast Food, Addiction, and Market Power

    OpenAIRE

    Richards, Timothy J.; Patterson, Paul M.; Hamilton, Stephen F.

    2007-01-01

    Many attribute the rise in obesity since the early 1980's to the overconsumption of fast food. A dynamic model of a different-product industry equilibrium shows that a firm with market power will price below marginal cost in a steady-state equilibrium. A spatial hedonic pricing model is used to test whether fast food firms set prices in order to exploit their inherent addictiveness. The results show that firms price products dense in addictive nutrients below marginal cost, but price products...

  10. Residential green power demand in the United States

    Energy Technology Data Exchange (ETDEWEB)

    Dagher, Leila; Bird, Lori; Heeter, Jenny

    2017-12-01

    This paper investigates the demand determinants of green power in the U.S. residential sector. The data employed were collected by the National Renewable Energy Laboratory and consist of a cross-section of seven utilities observed over 13 years. A series of tests are performed that resulted in estimating a demand equation using the one-way cross-section random effects model. As expected, we find that demand is highly price inelastic. More interestingly though, is that elasticity with respect to number of customers is 0.52 leading to the conclusion that new subscribers tend to purchase less green power on average than the existing customers. Another compelling finding is that obtaining accreditation will have a 28.5% positive impact on consumption. Knowing that gaining green accreditation is important to the success of programs, utilities may want to seek certification and highlight it in their advertising campaigns.

  11. Green marketing & international networks: the Orsa Florestal case

    Directory of Open Access Journals (Sweden)

    Marco Antonio Conejero

    2007-12-01

    Full Text Available The certification of products and processes is a requirement from the U.S. and the European wood buyers. In order to attend this external market, Brazil has followed this tendency. A certification attests that the product is ecologically correct, that is, it comes from a well-managed forest, it’s socially fair and economically viable, besides complying all the sectorial valid laws. However, the green company is only capable to offer differentiated products for its consumers because it maintains entrepreneuring relationships for production and distribution of the articles with the required specifications. Thus, the companies are more and more related to one another and are also interdependent, constituting the so-called “networks”. In this sense, the present work tried to verify if the concept of networks could be applicable to understand the business model of Orsa Florestal company, through a study of case. As a conclusion, it was verified that the company is part of a productive chain, not of a network, adapting itself to the rules and the established standards required to this business.

  12. High-power green diode laser systems for biomedical applications

    DEFF Research Database (Denmark)

    Müller, André

    spectroscopy and imaging, and fluorescence measurements. A major challenge in diode laser technology is to obtain high-power laser emission at wavelengths green spectral range is of high importance, for example, in dermatology or for direct pumping of ultrashort pulsed lasers...... in conjunction with optical coherence tomography, two-photon microscopy or coherent anti-Stokes Raman scattering microscopy. In order to provide high-power green diode laser emission, nonlinear frequency conversion of state-of-the-art near-infrared diode lasers represents a necessary means. However, the obtained...... output power of frequency doubled single emitters is limited by thermal effects potentially resulting in laser degradation and failure. In this work new concepts for power scaling of visible diode laser systems are introduced that help to overcome current limitations and enhance the application potential...

  13. New challenge for the Norwegian electric power market: A free market of power creates stability problems

    International Nuclear Information System (INIS)

    Gjengedal, T.; Rabbe, O.; Ongstad, E.; Uhlen, K.; Hauger, B.; Vormedal, L.; Lysheim, D.

    1997-01-01

    The article relates to problems of grid stability as a consequence of market-based power turnover. In combination with special hydrologic conditions, new approaches are formed concerning power production and transmission. Efficient counter-acting efforts must be initiated at an early stage for power system stabilization also concerning future innovations from the year of 2000. Examples on the development of systems of static magnetization and damping, problems concerning dampers, power grid testing, digital regulators, faults in high voltage 3-phase systems, and evaluation of measures of improvement are discussed. 10 figs

  14. 75 FR 15429 - Dynegy Power Marketing, Inc;. Notice of Filing

    Science.gov (United States)

    2010-03-29

    ... Marketing, Inc;. Notice of Filing March 22, 2010. Take notice that on December 15, 2008, Dynegy Power Marketing, Inc., Dynegy Power Corp., El Segundo Power LLC, Long Beach Generation LLC, Cabrillo Power I LLC... Commission, 888 First Street, NE., Washington, DC 20426. This filing is accessible online at http://www.ferc...

  15. Sharing wind power forecasts in electricity markets: A numerical analysis

    DEFF Research Database (Denmark)

    Exizidis, Lazaros; Pinson, Pierre; Kazempour, Jalal

    2016-01-01

    In an electricity pool with significant share of wind power, all generators including conventional and wind power units are generally scheduled in a day-ahead market based on wind power forecasts. Then, a real-time market is cleared given the updated wind power forecast and fixed day-ahead decisi...

  16. Using Ensemble Streamflows for Power Marketing at Bonneville Power Administration

    Science.gov (United States)

    Barton, S. B.; Koski, P.

    2014-12-01

    Bonneville Power Administration (BPA) is a federal non-profit agency within the Pacific Northwest responsible for marketing the power generated from 31 federal hydro projects throughout the Columbia River Basin. The basin encompasses parts of five states and portions of British Columbia, Canada. BPA works with provincial entities, federal and state agencies, and tribal members to manage the water resources for a variety of purposes including flood risk management, power generation, fisheries, irrigation, recreation, and navigation. This basin is subject to significant hydrologic variability in terms of seasonal volume and runoff shape from year to year which presents new water management challenges each year. The power generation planning group at BPA includes a team of meteorologists and hydrologists responsible for preparing both short-term (up to three weeks) and mid-term (up to 18 months) weather and streamflow forecasts including ensemble streamflow data. Analysts within the mid-term planning group are responsible for running several different hydrologic models used for planning studies. These models rely on these streamflow ensembles as a primary input. The planning studies are run bi-weekly to help determine the amount of energy available, or energy inventory, for forward marketing (selling or purchasing energy up to a year in advance). These studies are run with the objective of meeting the numerous multi-purpose objectives of the basin under the various streamflow conditions within the ensemble set. In addition to ensemble streamflows, an ensemble of seasonal volume forecasts is also provided for the various water conditions in order to set numerous constraints on the system. After meeting all the various requirements of the system, a probabilistic energy inventory is calculated and used for marketing purposes.

  17. Green Power Laboratorium på Aalborg Universitet

    DEFF Research Database (Denmark)

    Teodorescu, Remus; Blaabjerg, Frede

    2005-01-01

    Da vedvarende energisystemer, baseret på sol (PV), nu udvikler sig hurtigt har Aalborg Universitet, Institut for Energiteknik, besluttet at styrke forskningsindsatsen inden for dette område. Dette sker bl.a. ved at bygge et helt nyt moderne laboratorium kaldet »Green Power« Laboratoriet, som vil...

  18. Does green consumerism increase the acceptance of wind power?

    DEFF Research Database (Denmark)

    Thøgersen, John; Noblet, Caroline

    2012-01-01

    based on a random sample of residents of the state of Maine, USA, we find that both everyday ‘‘ green ’’ behaviour and the acceptance of an expansion of wind power are rooted in environmental concern and that everyday ‘‘green’’ behaviour gives a significant contribution to predicting acceptance of wind...

  19. Linking the grids : marketing power across the border

    International Nuclear Information System (INIS)

    Lawrence, G.K.

    1998-01-01

    A review of U.S. regulations such as Federal Energy Regulatory Commission (FERC) order 888 and 889, regarding the transmission and distribution of electricity by electric utilities was presented. This presentation outlined FERC market power tests for power marketer applications. Meeting the 'Market Power' Test requirements means that FERC will allow a power marketer to sell power at market-based rates provided that the applicant can demonstrate that (1) neither it, nor its affiliates, is a dominant firm in generation sales in the relevant market, (2) owns or controls transmission facilities, (3) can erect or control any other barrier to market entry, or (4) abuses the affiliate relationship or has reciprocal dealings. The market power test applies to power marketers affiliated with government-owned Canadian utilities such as Energy Alliance Partnership, TransAlta Enterprises Corp., Ontario Hydro Interconnected Markets, British Columbia Power Exchange Corp., and H.Q. Energy Services (U.S.) Inc. Present state of the FERC applications of each of these power marketers was reviewed. Some lessons learned from U.S. retail natural gas unbundling were described. The general conclusion was that the future for Canadian sales into the U.S. electricity market is exciting, even if meeting FERC conditions is going to be difficult. Those who can, will prosper

  20. The value of flexibility in power markets

    International Nuclear Information System (INIS)

    Goutte, Stephane; Vassilopoulos, Philippe

    2017-01-01

    In this paper we attempt to quantify the net revenues that can be captured by a flexible resource able to react to the short term price variations on the day-ahead and intra-day markets in Germany. We find that the difference between day-ahead and intra-day revenues for a flexible resource has been increasing (although the profitability has been decreasing on both markets). This difference is more pronounced once 15 mn price variations can be captured by a flexible resource. The net revenues from the local 15 mn auction (which is held 3 hours after the hourly 'coupled' day-ahead auction) are more than eight times higher than the day-ahead hourly auction but below the net revenues that can be captured with the high prices from the continuous market. The results of the backward-looking empirical estimations allow us to distinguish and quantify two components of flexibility: (1) the 'immediacy' value as we are approaching real-time and the urgency of the delivery increases (this value is revealed during the continuous intra-day process and is highly linked to the stochastic nature of power supply and demand (i.e. wind/solar forecasts, forced outages of thermal generation,...) forecast error risk), and (2) the 'flexibility' component as a resource can react to variations of shorter granularity (15 mn Vs 60 mn). We model and quantify the 'flexibility' component. (authors)

  1. Market power in the Nordic electricity wholesale market: A survey of the empirical evidence

    International Nuclear Information System (INIS)

    Fridolfsson, Sven-Olof; Tangeras, Thomas P.

    2009-01-01

    We review the recent empirical research assessing market power on the Nordic wholesale market for electricity, Nord Pool. The studies find no evidence of systematic exploitation of system level market power on Nord Pool. Local market power arising from transmission constraints seems to be more problematic in some price areas across the Nordic countries. Market power can manifest itself in a number of ways that have so far escaped empirical scrutiny. We discuss investment incentives, vertical integration and buyer power, as well as withholding of base-load (nuclear) capacity.

  2. Prospects of the French offshore wind power market

    International Nuclear Information System (INIS)

    Anon.

    2011-12-01

    This market study about the French offshore wind power industry presents: 1 - the bases of the offshore wind power market: wind turbine operation principle, foundations and scale change; 2 - business model of offshore wind power projects: logistical, technical and financial challenges, cost structure and profitability of projects (investment, power generation costs, incentive mechanisms), project development time; 3 - European and French regulatory framework: the energy/climate package, the French 'Grenelle de l'Environnement' commitments for the development of renewable energies; 4 - start up of the French offshore wind power market: the onshore wind power market looking for growth relaying, the lateness of the offshore market, outlines of the call for bids and of the first phase launching (schedule, selected sites and candidates), market development stakes and opportunities; 5 - offshore wind power overview in Europe - lessons for the French market prospects: status of the European market (installed power/country, projects in progress), European leaders of the market (analysis of the British, Danish and German markets successful takeoff), specificities of the French market (are all favourable conditions present?); 6 - takeoff of the French market - what opportunities on the overall value chain?: front-end of the industry (manufacturers and component suppliers: industry structure, competition, R and D, subcontractors in France), back-end of the industry (developers/operators: sector analysis, ambitions, alliances, competences), specific French know-how in offshore installation and connection of wind turbines (reconversion of harbour areas, re-positioning of shipbuilding industry). (J.S.)

  3. Studies in market-based electric power trade and regulation

    International Nuclear Information System (INIS)

    Hope, Einar

    2000-01-01

    This is a compilation of articles written by the author during the last fifteen years. Most of the articles are related to the reform of the Norwegian electric power market. This reform led to the Energy Act of 1990 and to the subsequent development of the power markets. Some of the sections are in Norwegian, some in English. The sections discuss (1) Markets for electricity trade in Norway, (2) Economic incentives and public firm behaviour, (3) Market alternatives to the present forms of occasional power trade, (4) Socio-economic considerations about electricity pricing, (5) Scenarios for market based power trade in Norway, (6) Markets for electricity: economic reform of the Norwegian electricity industry, (7) The Norwegian power market, (8) A common Nordic energy market?, (9) Organization of supply markets for natural gas in Europe, (10) The extent of the central grid, (11) Optimum regulation of grid monopolies in the power trade, (12) Power markets and competition policy, (13) Deregulation of the Norwegian power sector, (14) designing a market based system for the Icelandic electricity industry and (15) regulation regimes for the power sector

  4. Green Marketing as the Source of the Competitive Advantage of the Business

    Directory of Open Access Journals (Sweden)

    Dominika Moravcikova

    2017-11-01

    Full Text Available In this work we focused on summarizing the principles of green marketing and the concepts related to it. The aim of this contribution was to prove the relationship between the implementation of green marketing principles and sustainable competitive company position on the market. In order to prove the relationship between the implementation of green marketing principles and the competitive market position of companies, we used a multiple regression method to reveal the relationship, despite many variables. This was preceded by a factor analysis that helped us to select the main factors of influence. In order to meet this goal, we have drawn from the surveys conducted by PwC (Bratislava, Slovakia, the Automobile Industry Association and the Slovak Automobile Institute to identify key factors and future expected development in the auto industry supplier segment and our marketing research, conducted from December 2015 to February 2016. Based on the results of marketing surveys, research responses and the study of available resources, we concluded that there is no comprehensive green marketing implementation model linking environmental consumer behavior with a link to the company’s marketing strategy. The contribution could help the Automotive Industry Union to present requirements to the government and help create incentives for the alternative vehicle market, and our findings could be incorporated into the creation of companies’ strategy.

  5. Yukon's green power initiative and support for wind

    Energy Technology Data Exchange (ETDEWEB)

    Sinclair, D. [Yukon Development Corp., Whitehorse, YK (Canada)

    2002-07-01

    Yukon's green power initiative is aimed at increasing the production and sale of small-scale renewable energy to meet the requirements of communities and industry while reducing greenhouse gas emissions. The territorial government has created a 10 year, $5 million investment fund including wind research and development. The objective is to replace diesel production and reduce emissions, provide consumers with green power options and improve the cost-effectiveness and long-term competitiveness. Targeted measures led by the Yukon Energy Corporation include: a commercial scale wind installation at Haeckel Hill near Whitehorse; a community wind resource assessment program; pilot and demonstration projects; technical capacity building; and, joint ventures with Yukon First Nations. The utility is providing leadership by allowing access to electricity markets through the generation of franchises and by providing flexible financing through corporate investment led by Yukon Development Corporation. 1 fig.

  6. Positioning marketing in the hospital's power structure.

    Science.gov (United States)

    Beckham, D

    1984-08-01

    Although hospitals are increasingly recognizing the importance of marketing, many have difficulty assimilating what has been primarily an industrial concern into a health care environment. The author explains the function of marketing in health care, the outlook and expectations of a good marketing executive, and why hospital management and the medical staff may have difficulty accepting marketing and the expectations of the marketing executive.

  7. The marketing concept of nuclear power plant constructors

    International Nuclear Information System (INIS)

    Czakainski, M.

    1980-01-01

    The paper examines the largely non-investigated area of marketing theory and energy sciences. The author considers the structure of the nuclear power industry and of marketing, analyses the nuclear power station market and its factors of influence, and gives a market forecast. The marketing concept requires especially a typologization of the investment good nuclear power plant. Project-dependent and project-independent marketing activities are coordinated in a marketing programme, and are integrated into mixed marketing efforts. Problems result from insecurity related to the further development of political, social and economic factors of influence. Constructors of nuclear power plants in the Federal Republic of Germany have to adapt to this insecurity and to face risks presented by entrepreneurial activities and the environment by means of flexible planning. (HSCH) [de

  8. Spanish Power Exchange Market Concepts and Operating Experience

    International Nuclear Information System (INIS)

    Gonzalez, J. J.; Gamito, C.

    2000-01-01

    On January, 1st, 1998, the Spanish Electricity Market started operations. All generators, distributors, commercialization companies, and final consumers negotiate al power exchanges either through the spot market or using bilateral contracts. The Spanish Power Exchange Market Operator (Compania Operadora del Mercado Espanol de electricidad, OMEL) is responsible for the management of the market and for the economic settlement and billing of a transactions on the Power Exchange market, and the technical operational process handled by the System Operator. This paper describes in detail the Spanish market principles and the experience gathered through the design, installation and first two years of market operation. The paper presents also the Spanish market results from January 1998 up to December 1999 indicating each specific market results and aggregate statistics. (Author)

  9. Supporting renewable energy on liberalised markets: green electricity between additionality and consumer sovereignty

    International Nuclear Information System (INIS)

    Menges, Roland

    2003-01-01

    The German feed-in regulation has been perhaps the most effective promotional policy for green electricity. However, with the growing momentum of the liberalisation process the current regulation is challenged by structural problems about how to address the demand side. Price regulation lefts only little room for private green electricity market activities. Moreover, the success of the feed-in regulation depends on a strict differentiation of the political segment and the emerging green electricity markets. The question, therefore, is about the role green electricity markets can (or should) perform in general. In order to evaluate green electricity markets the additionality criteria is frequently used, implying that markets are only desirable if they lead to additional environmental effects. The additionality criteria has two implications: First, transformed into individual behaviour, additionality implies that consumers are assumed to act as pure altruists. However, there is evidence from empirical studies that green electricity consumers behave more as impure altruists: they are not so much interested in the objective environmental impact of their behaviour but more objected to receive a private satisfaction from buying an environmental friendly product. Whereas theoretical models in the case of pure altruism suggest that private activities crowd out totally when policy becomes active in supporting the public good, this crowding out disappears in the case of impure altruism. Second, using end-state criteria such as the additionality principle as pre-condition, and neglecting process criteria such as consumer sovereignty, means to prevent establishing competitive market process right at the outset in principle

  10. Supporting renewable energy on liberalised markets: green electricity between additionally and consumer sovereignty

    International Nuclear Information System (INIS)

    Menges, R.

    2003-01-01

    The German feed-in regulation has been perhaps the most effective promotional policy for green electricity. However, with the growing momentum of the liberalisation process the current regulation is challenged by structural problems about how to address the demand side. Price regulation leaves little room for private green electricity market activities. Moreover, the success of the feed-in regulation depends on a strict differentiation of the political segment and the emerging green electricity markets. The question, therefore, is about the role green electricity markets can (or should) perform in general. In order to evaluate green electricity markets the additionality criteria is frequently used, implying that markets are only desirable if they lead to additional environmental effects. The additionality criteria has two implications: First, transformed into individual behaviour, additionality implies that consumers are assumed to act as pure altruists. However, there is evidence from empirical studies that green electricity consumers behave more as impure altruists: they are not so much interested in the objective environmental impact of their behaviour but more objected to receive a private satisfaction from buying an environmental friendly product. Whereas theoretical models in the case of pure altruism suggest that private activities crowd out totally when policy becomes active in supporting the public good, this crowding out disappears in the case of impure altruism. Second, using end-state criteria such as the additionality principle as precondition, and neglecting process criteria such as consumer sovereignty, means to prevent establishing competitive market process right at the outset in principle. (author)

  11. Design of reactive power procurement in deregulated electricity market

    African Journals Online (AJOL)

    Reactive power management is different in the deregulated electricity market of various countries. In this paper, a novel reactive power procurement model is proposed, which ensure secure and reliable operation of deregulated electricity market. Various issues of reactive power management in the deregulated electricity ...

  12. Science for power and the market

    International Nuclear Information System (INIS)

    Eckert, M.; Osietzki, M.

    1989-01-01

    Nuclear research and microelectronics rank foremost in importance in recent federal German technology history. So far unpublished documentary materials are made use of by the authors to demonstrate how both these technology sectors have increasingly been governed by economic, military, and political interests. The first approach to nuclear technology is represented by the purchase of the first research reactor, called 'atom egg', from the USA and the planning phase for the Kernforschungsanlage Juelich. The early history of particle accelerators and the beginning of fusion research offer insight into two areas corollary to nuclear research. The chapter on microelectronics is concerned with the beginnings of semi-conductor research at Siemens, the marketing of the first self-fabricated and fully transistorized computer in the Federal Repbulic of Germany, and solid-state physics, the science behind microelectronics. The emphasis is on the linking of scientific output to political and economic needs and aims. For instance, the accelerator development initially was a technology which the military hoped would yield a new weapon and industry hoped could be profitably exploited in the medical sector. In this situation of favour with the powers that be and the market, the scientists involved created a 'research front' that earned them high prestige. A similar case is the 'atom egg', which established nuclear researchers as the new elite in the field where science and politics are contiguous to each other. Microelectronics quickly followed suit in this respect. (orig./HP) [de

  13. Media attention and the market for 'green' consumer products

    DEFF Research Database (Denmark)

    Thøgersen, John

    2006-01-01

    , but also its mere success means that stories framing green businesses in a negative light become newsworthy while positive stories lose their newsworthiness. Therefore, and despite a large and loyal customer base, many green companies now find themselves in a much more hostile environment than a decade ago....

  14. Market Power Assessment and Mitigation in Hydrothermal Systems

    OpenAIRE

    Rafael Kelman; Luiz Barroso; Mario Pereira

    2005-01-01

    The objective of this work is to investigate market power issues in bid- based hydrothermal scheduling. Initially, market power is simulated with a single stage Nash-Cournot equilibrium model. Market power assessment for multiple stages is then carried through a stochastic dynamic programming scheme. The decision in each stage and state is the equilibrium of a multi-agent game. Thereafter, mitigation measures, specially bilateral contracts, are investigated. Case studies with data taken from ...

  15. Green Supply Chain Collaboration for Fashionable Consumer Electronics Products under Third-Party Power Intervention—A Resource Dependence Perspective

    Directory of Open Access Journals (Sweden)

    Jiuh-Biing Sheu

    2014-05-01

    Full Text Available Under third-party power intervention (TPPI, which increases uncertainty in task environments, complex channel power interplays and restructuring are indispensable among green supply chain members as they move toward sustainable collaborative relationships for increased viability and competitive advantage. From the resource dependence perspective, this work presents a novel conceptual model to investigate the influence of political and social power on channel power restructuring and induced green supply chain collaboration in brander-retailer bidirectional green supply chains of fashionable consumer electronics products (FCEPs. An FCEP refers to the consumer electronics product (e.g., personal computers, mobile phones, computer notebooks, and game consoles with the features of a well-known brand associated, a short product lifecycle, timely and fashionable design fit for market trends, and quick responsiveness to the variations of market demands. The proposed model is tested empirically using questionnaire data obtained from retailers in the FCEP brander-retailer distribution channels. Analytical results reveal that as an extension of political and social power, TPPI positively affects the reciprocal interdependence of dyadic members and reduces power asymmetry, thereby enhancing the collaborative relationship of dyadic members and leading to improved green supply chain performance. Therein, reciprocal interdependence underlying collaborative relationship is the key to reducing the external environmental uncertainties in the TPPI context.

  16. Efficient and high-power green beam generation by frequency ...

    Indian Academy of Sciences (India)

    The fundamental laser is a diode-side-pumped acousto-optic (AO) Q-switched Nd:YAG rod laser producing 84 W of average power at 1064 nm at 8 kHz repetition rate. Type-II phase-matched polished KTP crystal is used as the nonlinear crystal for second-harmonic generation. The individual green pulse width is 50 ns and ...

  17. Efficient and high-power green beam generation by frequency ...

    Indian Academy of Sciences (India)

    Abstract. A 52-W green laser at 532 nm by extra-cavity second-harmonic generation in a coupled-cavity configuration is demonstrated. The fundamental laser is a diode-side- pumped acousto-optic (AO) Q-switched Nd:YAG rod laser producing 84 W of average power at 1064 nm at 8 kHz repetition rate. Type-II ...

  18. 76 FR 24291 - Proposed National Marketing Agreement Regulating Leafy Green Vegetables; Recommended Decision and...

    Science.gov (United States)

    2011-04-29

    ... in both countries. Major producers and exporters in the European Union are Spain and Italy. Both... vegetable industry initiated the establishment of a State marketing agreement for handlers of leafy green... FR 56678) in response to industry interest in the establishment of a national marketing program to...

  19. Credit risk in liberalised power and natural gas markets

    International Nuclear Information System (INIS)

    Lapson, E.; Hunter, Richard

    1999-01-01

    This chapter examines the relationship of market structure and price volatility to credit risk, and discusses credit risk and energy market structures, credit risk in bilateral contracts, market evolution, and the effect of liberalising power markets on credit quality considering the power liberalising in Europe, the pace of change, and the new risks and opportunities. The market structure in Europe is addressed, and the EU Directive 96/92/EC, structural requirements, access for new generation capacity, and transmission costs are considered. Details of the liberalisation in the UK electricity market, the German market, and the Nord Pool are given, and the best credit practices in bilateral markets, and the quantifying of expected credit loss are described. Panels highlighting the need to know your counterparty in evaluating and negotiating bilateral contracts, and lessons learnt from the June 1998 US power price spike are presented

  20. Natural gas transits and market power. The case of Turkey

    International Nuclear Information System (INIS)

    Weiser, Florian; Schulte, Simon

    2017-01-01

    Turkey is a key country in order to realize the Southern Gas Corridor (SGC) due to its geographical location. However, as the main transit country within the SGC, Turkey could potentially exert market power with gas transits. Whether Turkey exerts market power or not, is crucial for an economic assessment of the SGC. Hence, the article investigates this issue quantitatively using a global partial equilibrium gas market model. An oligopolistic and a competitive supply structure in Europe in 2030 are considered in the model. If the European gas market in 2030 is characterized by an oligopolistic supply, Turkey is able to exert market power resulting in higher prices compared to competitive transits, in particular in South Eastern Europe. In a competitive market structure, however, the importance of the SGC and thus the potential of Turkish transit market power is limited.

  1. Independent power and cogeneration in Ontario's new competitive electricity market

    International Nuclear Information System (INIS)

    Barnstable, A.G.

    1999-01-01

    The factors influencing the initial market pricing in the early years of Ontario's new electricity market were discussed with particular insight on the potential for near term development of independent power and cogeneration. The major factors influencing prices include: (1) no increase in retail prices, (2) financial restructuring of Ontario Hydro, (3) the Market Power Mitigation Agreement, (4) tighter power plant emissions standards, and (5) an electricity supply and demand balance. Generation competition is not expected to influence market pricing in the early years of the new electricity market. Prices will instead reflect the restructuring decisions of the Ontario government. The decision to have Ontario Power Generation Inc. (OPGI) as a single generator for Ontario Hydro's generation assets will ensure that average spot market pricing in the early market years will be close to a 3.8 c/kWh revenue cap

  2. Natural gas transits and market power. The case of Turkey

    Energy Technology Data Exchange (ETDEWEB)

    Weiser, Florian; Schulte, Simon

    2017-08-15

    Turkey is a key country in order to realize the Southern Gas Corridor (SGC) due to its geographical location. However, as the main transit country within the SGC, Turkey could potentially exert market power with gas transits. Whether Turkey exerts market power or not, is crucial for an economic assessment of the SGC. Hence, the article investigates this issue quantitatively using a global partial equilibrium gas market model. An oligopolistic and a competitive supply structure in Europe in 2030 are considered in the model. If the European gas market in 2030 is characterized by an oligopolistic supply, Turkey is able to exert market power resulting in higher prices compared to competitive transits, in particular in South Eastern Europe. In a competitive market structure, however, the importance of the SGC and thus the potential of Turkish transit market power is limited.

  3. Research on green supply chain coordination strategy for uncertain market demand.

    Science.gov (United States)

    Cao, Jian; Chen, Yangyang; Lu, Bo; Tong, Chenlu; Zhou, Gengui

    2015-03-01

    Based on the status that the green market began to develop (e.g. pharmaceutical industry) in Mainland China, the paper mainly discusses how members of the green supply chain (GSC) cooperate effectively in the process of the supply chain operations. For the uncertainties existing in the market demand of the green products, the GSC coordination strategy is put forward based on the Stackelberg game that the manufacturer is the leader and distributors are the followers. The relationship between the proposed coordination strategy and several factors including the distributor's amount, the distributor's risk aversion and the uncertainties of market demand are analyzed. It indicates that, when there are uncertainties existing in the market demand of the green product, the revenue of each enterprise, the overall revenue and the customer's welfare all decrease; while the increase in the number of distributors and low risk aversion of them are beneficial to the entire GSC and the customer. The conclusions have good guidance for the operational decisions of the green supply chain when the green market is in its initial formation.

  4. Analysis of the efficiency of the Iberian power futures market

    International Nuclear Information System (INIS)

    Capitan Herraiz, Alvaro; Rodriguez Monroy, Carlos

    2009-01-01

    Market efficiency is analysed for the Iberian Power Futures Market and other European Power Markets, as well as other fuel markets through evaluation of ex-post Forward Risk Premium. The equilibrium price from compulsory call auctions for distribution companies within the framework of the Iberian Power Futures Market is not optimal for remuneration purposes as it seems to be slightly upward biased. In the period considered (August 2006-July 2008), monthly futures contracts behave similarly to quarterly contracts. Average risk premia have been positive in power and natural gas markets but negative in oil and coal markets. Different hypotheses are tested regarding increasing volatility with maturity and regarding Forward Risk Premium variations (decreasing with variance of spot prices during delivery period and increasing with skewness of spot prices during delivery period). Enlarged data sets are recommended for stronger test results. Energy markets tend to show limited levels of market efficiency. Regarding the emerging Iberian Power Futures Market, price efficiency is improved with market development of all the coexistent forward contracting mechanisms and with further integration of European Regional Electricity Markets. (author)

  5. Sharing wind power forecasts in electricity markets: A numerical analysis

    International Nuclear Information System (INIS)

    Exizidis, Lazaros; Kazempour, S. Jalal; Pinson, Pierre; Greve, Zacharie de; Vallée, François

    2016-01-01

    Highlights: • Information sharing among different agents can be beneficial for electricity markets. • System cost decreases by sharing wind power forecasts between different agents. • Market power of wind producer may increase by sharing forecasts with market operator. • Extensive out-of-sample analysis is employed to draw reliable conclusions. - Abstract: In an electricity pool with significant share of wind power, all generators including conventional and wind power units are generally scheduled in a day-ahead market based on wind power forecasts. Then, a real-time market is cleared given the updated wind power forecast and fixed day-ahead decisions to adjust power imbalances. This sequential market-clearing process may cope with serious operational challenges such as severe power shortage in real-time due to erroneous wind power forecasts in day-ahead market. To overcome such situations, several solutions can be considered such as adding flexible resources to the system. In this paper, we address another potential solution based on information sharing in which market players share their own wind power forecasts with others in day-ahead market. This solution may improve the functioning of sequential market-clearing process through making more informed day-ahead schedules, which reduces the need for balancing resources in real-time operation. This paper numerically evaluates the potential value of sharing forecasts for the whole system in terms of system cost reduction. Besides, its impact on each market player’s profit is analyzed. The framework of this study is based on a stochastic two-stage market setup and complementarity modeling, which allows us to gain further insights into information sharing impacts.

  6. Does green consumerism increase the acceptance of wind power?

    International Nuclear Information System (INIS)

    Thøgersen, John; Noblet, Caroline

    2012-01-01

    In this paper, we discuss what might be termed an action-based learning approach to promoting important pro-environmental actions, such as support for or acceptance of environmental policy. Such an approach involves promoting simple and easy behaviours as entry points for more radical steps towards sustainability, referred to as “catalytic” or “wedge” behaviours. Despite the obvious need for innovative approaches to promote important pro-environmental behaviour, and sound theoretical backing for such concepts, there is a lack of research testing the key propositions of this approach. In a survey study based on a random sample of residents of the state of Maine, USA, we find that both everyday “green” behaviour and the acceptance of an expansion of wind power are rooted in environmental concern and that everyday “green” behaviour gives a significant contribution to predicting acceptance of wind power when controlling for environmental concern. Hence, the promotion of everyday “green” behaviours may prepare the grounds for increasing acceptance of more far-reaching changes in the population, such as an expansion of wind power. - Highlights: ► Acceptance of wind power increases with environmental concern. ► So does everyday “green” consumerism. ► Green consumerism further increases acceptance of wind power. ► The effect of environmental concern on acceptance is partly mediated through green consumerism. ► Participants in the study are a random sample of residents of Maine, USA.

  7. Power procurement on the open market for wholesale and retail customers

    International Nuclear Information System (INIS)

    Anshan, M.S.

    1998-01-01

    Some key facts about the new Toronto Hydro, created from the amalgamation of six municipal utilities belonging to Toronto's former satellite cities (and now all of them part of Metro Toronto), are highlighted. Toronto Hydro distributes electricity to 25 per cent of the Ontario market. Their rates are slightly higher than others, but they provide a high level of power reliability to the downtown core. The Toronto market is the most attractive market in Ontario because of its load profile and customer density. Toronto Hydro's strategy to remain competitive in Ontario's restructured energy market is examined. From the beginning, the utility has approached amalgamation assuming that it will be a full player in the retail market. Toronto Hydro's product mix will include cogeneration ventures, green energy options, and an energy procurement business. Issues regarding risk management and what Toronto Hydro is doing to deal with them, are also discussed

  8. Do regulatory mechanisms promote competition and mitigate market power? Evidence from Spanish electricity market

    International Nuclear Information System (INIS)

    Moutinho, Victor; Moreira, António C.; Mota, Jorge

    2014-01-01

    This paper estimates the relationships between bidding quantities, marginal cost and market power measures in the Spanish wholesale electricity market for two different regulatory periods: 2002–2005 and 2006–2007. Using panel econometric techniques we find differences in the impacts on bidding strategies for both periods. Hence, the marginal cost and the market power measures affect bid and net quantities. The market power measures also suggest that the coefficient is consistently positive and highly significant for both periods. Moreover, the market power and marginal costs have mixed effects according to the models proposed for both periods. In addition, our results point to the effectiveness of the different effects of mitigating the market power in the Spanish electricity market. For the 2006–2007 period, the proposed causal relationships are partially validated by the cointegration results, which assumes there is a significant causality between the Lerner Index and the marginal cost. - Highlights: • Competition and regulation in the Spanish electricity market. • Net supplier and net demander behavior in the spot market. • Panel cointegration methods used: FMOLS, PMG, MG, DFE and DOLS. • The price cap regulation is effective in mitigating market power. • Market power and marginal cost have positive effects on bidding strategies

  9. O marketing ecológico como vantagem competitiva Green marketing as a competitive advantage

    Directory of Open Access Journals (Sweden)

    Sérgio Luís Stirbolov Motta

    2007-06-01

    Full Text Available A competição entre as organizações existe basicamente porque um ou mais players atuais ou potenciais, de um determinado setor econômico, percebem a oportunidade de melhorar sua posição (ou estabelecê-la ou se sentem pressionados por outro player, ou seja, os movimentos de uma empresa repercutem nas demais, numa relação de interdependência. Dessa forma, é constante a busca por alternativas que permitam o desenvolvimento empresarial. Este trabalho aponta um caminho que há algum tempo vem sendo percorrido por empresas, mas apenas nos últimos anos vem ganhando destaque nos meios de comunicação e na consciência dos indivíduos: a gerência de ações de marketing ecológico. A partir dos dados de uma pesquisa exploratória realizada na cidade de São Paulo e dos modelos de vantagem competitiva de Porter e de D'Aveni, pôde-se constatar que a prática de marketing ecológico pelas empresas pode constituir vantagem competitiva, não obstante o fato de esse fenômeno não ocorrer atualmente, pois tanto o conhecimento sobre as questões ambientais quanto as atitudes positivas em relação à preservação ambiental já estão presentes nos consumidores.Organizational competition exists because players or potential ones in an economic sector perceive an opportunity to improve or establish their position and may feel pressured by others. Therefore actions of one company have repercussions on the others, disclosing interdependence. As such, there is a constant pursuit for alternatives that foster company development. This article highlights the management of ecological marketing, an approach that companies have accompanied for some time and which only in recent years has attracted the attention of media and individuals. Based upon an exploratory survey made in the city of São Paulo as well as models of competitive advantage by Porter and D'Aveni, it was shown that green marketing may be of advantage. Although this is not a current practice

  10. Modelling of hydro and wind power in the regulation market

    International Nuclear Information System (INIS)

    Kiviluoma, J.; Holttinen, H.; Meibom, P.

    2006-01-01

    The amount of required regulation capacity in the power system is affected by the wind power prediction errors. A model has been developed which can evaluate the monetary effects of prediction errors. The model can be used to evaluate (1) the regulation costs of wind power, (2) regulation market prices including effects related to the participation of power producers in the regulating power market, (3) value of accurate wind forecasts and (4) the effect of decreasing the length of the spot market clearance. This article discusses the problems related to developing a realistic model of the regulating power market including the interaction between the spot market and the regulating power market. There are several issues that make things complicated. (1) How to calculate the minimum amount of needed secondary (minute) reserves. Traditionally the Nordic TSOs have used an N-1 criteria in each country to determine the required amounts of positive secondary reserve, but as installed wind power capacity grows, it will become relevant to include the wind power prediction errors in the estimation of secondary reserves. (2) Consumption forecast errors and plant outages also contribute to activation of regulating power and should have stochastic input series besides wind power. (3) Risk premiums and transaction costs in the regulating power market are difficult to estimate as well as the effects of the possible use of market power. This is especially true in the Nordic system with the high share of hydro power, since the water value and hydrological limitations make things more complex than in a thermal system. (4) The available regulation capacity is not necessarily equal to the truly available capacity. All producers don't participate in the regulation market although in principle they could. (orig.)

  11. Market power mitigation, monitoring and surveillance in the Ontario electricity market

    International Nuclear Information System (INIS)

    Barrett, A.

    2001-01-01

    This power point presentation discussed the meaning of market power and how Ontario Power Generation's market power is one of the most contentious market implementation issues in the deregulation debate. Market power was described as being the ability to profitably maintain prices above competitive levels for a significant period of time. The presentation referred to the key elements of the market power mitigation framework (MPMF) of Ontario and how it strikes a balance between the three major objectives of creating a competitive marketplace, to pay down the stranded debt, and to ensure viable power generation in the province. It was concluded that there will be a viable competitive market in Ontario in the near future, but a pragmatic, fact-based view of the market is needed to allow market forces to work. It was emphasized that markets by nature are unpredictable and volatility does not necessarily means that the market is not working. The author stated that Ontario Power Generation recognized that it is important to coordinate roles and responsibilities to minimize duplication and reduce confusion. tags., figs

  12. Green power. Renewable electricity purchasing by Leicester City Council

    International Nuclear Information System (INIS)

    2000-05-01

    This case study describes the use of renewable energy by Leicester City Council in the East Midlands. The Council, which has a long-term commitment to sustainable energy and the environment, employs over 14,000 people. A contract was first negotiated with East Midlands Electricity (now PowerGen) to supply the Council's New Walk Centre with green electricity in 1995. Some of the green energy is supplied by the Milford Mill hydroelectric plant. Use of building energy monitoring systems (BEMSs) and other good practice has allowed the Council to achieve a 20% saving in its electricity bill. The Council has also negotiated contracts to supply two smaller sites (a recycling facility called Planet Works and the city's Energy Efficiency centre) with green electricity generated by Beacon Energy, a small renewable energy company which operates two 25 kW wind turbines and two 3 kW arrays of photovoltaic cells at a site some 15 miles from Leicester. The exemption given to renewable energy from the climate change levy makes these schemes even more economic; a worked example is provided to demonstrate the impact of the climate change levy on electricity costs at the New Walk Centre. Six steps to follow when seeking to connect to green electricity are advised

  13. The Liberating Power of Commercial Marketing

    DEFF Research Database (Denmark)

    Anker, Thomas Boysen; Kappel, Klemens; Sandøe, Peter

    2010-01-01

    The aim of this paper is to explore the impact of commercial marketing on personal autonomy. Several philosophers argue that marketing conflicts with ideals of autonomy or, at best, is neutral to these ideals. After qualifying our concept of marketing and introducing the distinctions between (i...

  14. Market power in the market for greenhouse gas emission permits - the interplay with the fossil fuel markets

    International Nuclear Information System (INIS)

    Hagem, Cathrine; Maestad, Ottar

    2002-01-01

    Implementation of the Kyoto Protocol is likely to leave Russia and other Eastern European countries with market power in the market for emission permits. Ceteris paribus, this will raise the permit price above the competitive permit price. However, Russia is also a large exporter of fossil fuels. A high price on emission permits may lower the producer price on fossil fuels. Thus, if Russia co-ordinates its permit market and fossil fuel market policies, market power will not necessarily lead to a higher permit price. Fossil fuel producers may also exert market power in the permit market, provided they conceive the permit price to be influenced by their production volumes. If higher volumes drive up the permit price Russian fuel producers may become more aggressive relative to their competitors in the fuel markets. If the sale of fuels is co-ordinated with the sale of permits. The result is reversed if high fuel production drives the permit price down. (Author)

  15. Market Imperfections on the power markets in northern Europe

    DEFF Research Database (Denmark)

    Skytte, Klaus

    1999-01-01

    Up till now, most analyses of the northern European electricity liberalisation have assumed that a perfect competitive electricity market can be obtained. It has not been taken into account that a number of imperfections will inevitably occur - at least during the transition period. These imperfe...... not be achieved. The aim of this paper is to survey market imperfections and their influence on the liberalisation processes in northern Europe......Up till now, most analyses of the northern European electricity liberalisation have assumed that a perfect competitive electricity market can be obtained. It has not been taken into account that a number of imperfections will inevitably occur - at least during the transition period....... These imperfections can be technical, economic or tradition-bound, and can also have political characteristics. It is important to recognise and incorporate the market imperfections in the liberalisation policy and analysis. Otherwise, the purposes of the liberalisation and other energy policy goals may...

  16. Power marketers: Let`s make a deal

    Energy Technology Data Exchange (ETDEWEB)

    Garner, W.L.

    1995-02-01

    Power marketers do not just want to belong to the electric industry; they want to change it forever. Their future depends upon it. Over 89 entities applied to become power marketers last year, and the Federal Energy Regulatory Commission (FERC) has acted on approximately half those applications so far. yet only a handful of companies currently are actively engaged in buying and selling electricity. Many are merely positioning themselves for the day when competition inevitably pushes beyond the $70-billion wholesale power market into the $200-billion retail market.

  17. Powernext and the liberalization of the French power market

    International Nuclear Information System (INIS)

    Conil-Lacoste, J.F.

    2003-01-01

    The 1996 European Directive concerning the opening of the power market to competition was transposed in France in February 2000, allowing the creation of a real power market. On November 26, 2001, Powernext launched standard hourly contracts with delivery of power on the French hub the day after trading. The market model chosen guarantees the liquidity, the transparency and the settlement of the transactions thanks to a very close cooperation with Clearnet and RTE. Since November 26, 2001, the volume traded on Powernext has increased on a regular basis reaching the 20 GWh daily plateau in February 2003. The liberalization of the electricity market involved the creation of new exchanges in Europe, by facilitating the power flow from one market to the other, and by causing a reduction of price spreads. Powernext's objective is to accompany the liberalization of the French and European electricity market by offering to its members products adapted to this new environment. (author)

  18. The Brazilian electric power market: historic and forecasting

    International Nuclear Information System (INIS)

    Carvalho Afonso, C.A. de; Azevedo, J.B.L. de

    1992-01-01

    A historical analysis of electric power market evolution in Brazil and in their regions during 1950 to 1990, is described, showing the forecasting for the next ten years. Some considerations about population, energy conservation and industrial consumers are also presented, including statistical data of the electrical power market. (C.G.C.)

  19. Bank market power, factor reallocation, and aggregate growth

    NARCIS (Netherlands)

    Inklaar, Robert; Koetter, Michael; Noth, Felix

    Using a unique firm-level sample of approximately 700,000 firm-year observations of German small and medium-sized enterprises (SMEs), this study seeks to identify the effect of bank market power on aggregate growth components. We test for a pre-crisis sample whether bank market power spurs or

  20. Application scenario analysis of Power Grid Marketing Large Data

    Science.gov (United States)

    Li, Xin; Zhang, Yuan; Zhang, Qianyu

    2018-01-01

    In recent years, large data has become an important strategic asset in the commercial economy, and its efficient management and application has become the focus of government, enterprise and academia. Power grid marketing data covers real data of electricity and other energy consumption and consumption costs and so on, which is closely related to each customer and the overall economic operation. Fully tap the inherent value of marketing data is of great significance for power grid company to make rapid and efficient response to the market demand and improve service level. The development of large data technology provides a new technical scheme for the development of marketing business under the new situation. Based on the study on current situation of marketing business, marketing information system and marketing data, this paper puts forward the application direction of marketing data and designed typical scenes for internal and external applications.

  1. Market power and price structure in the electricity market; Markedsmakt og prisstruktur i kraftmarkedet

    Energy Technology Data Exchange (ETDEWEB)

    Halseth, Arve

    1998-12-01

    This report evaluates the importance of market power on price formation and price structure in the Norwegian electricity market. A simple oligopoly model is used to show how the equilibrium is affected by demand, distribution of capacity between two major suppliers, and marginal production costs, given that the suppliers do not cooperate. Two important conclusions can be drawn from the calculations: (1) a high concentration on the supply side does not necessarily lead to essential market power, and (2) market power may contribute to increased stability and predictability. The main conclusion is that market power can be positive for society and it is not uniquely associated with a high concentration on the supply side. If emphasis is placed on stability and predictability, market power should not be defined as deviation from prices under free competition but rather should be related to the requirement that the suppliers should not obtain unreasonably high profit with unreasonably little utilization of capacity. 10 refs., 11 figs.

  2. Green light for the opening of the French electricity market

    International Nuclear Information System (INIS)

    Alary-Grall, L.

    2000-01-01

    The French market of electricity is progressively opening to competitiveness. A recent act of parliament allows main industrialists to choose their electricity suppliers, this choice concerns only one third of the electricity market. A regulatory authority has been set up to assure a fair competition and a fair access to the French distribution network for electricity producers. (A.C.)

  3. The European electricity market. What are the effects of market power on prices and the environment? Keywords: Electricity market; liberalisation; market power; game theory; environmental impacts; Northwestern Europe

    International Nuclear Information System (INIS)

    Lise, W.

    2005-07-01

    This paper presents a static computational game theoretic COMPETES model. This model is used to study the economic and environmental effects of the liberalisation of the European electricity market. The COMPETES model takes strategic interaction into account. The model is calibrated to four European countries: Belgium, France, Germany and the Netherlands. To analyse the impact of emission trading, a fixed permit price per tonne CO2 emissions is introduced. The effects are studied under different market structures depending on the ability of firms to exercise market power. The results indicate that the effects of liberalisation depend on the resulting market structure, while a reduction in market power of large producers may be beneficial for the consumer (i.e. lower prices), this is not necessarily true for the environment (i.e. lower reduction in CO2 emissions)

  4. Power marketers can serve the evolving electric utility industry

    Energy Technology Data Exchange (ETDEWEB)

    Rice, K.D.

    1996-06-01

    Power marketing has been around for a long time in one form or another, yet many traditional electric power industry participants argue that all a power marketer can do is to bring chaos to the market, and with that, a loss of control of the system and a future of unreliable electric service. However, electric power marketers not only can provide a wide range of new products and services, but they are also essential to the development of a more competitive and efficient industry. The paper defines the role of the power marketer. As one has seen in the telecommunications and natural gas industries, the framework of the industry will dramatically change; but, with that change will emerge a number of new competitors, each developing their own niches to create value and service for existing and future players in the marketplace. Power marketers will play a significant role in shaping the electric power industry of the future -- aggressively pursuing these opportunities and creating value through risk intermediation, marketing expertise, and application of new ways of thinking. In the end, one will see a more flexible, efficient, and reliable marketplace in which the driving forces will be competition and market forces rather than the regulatory forces of command and control.

  5. The Nordic power exchange Nord pool and the Nordic model for a liberalised power market

    International Nuclear Information System (INIS)

    Houmoller, A. P.

    2000-01-01

    As the first countries in the world, the Nordic countries Norway, Sweden, Finland and denmark have established a common, multinational power exchange. By means of this common power exchange, these countries also have established a common power market. this is also the first - and for the time being - the only place in the world, where you can find a multinational, truly competitive power market. This Nordic model has attracted much interest from other countries in Europe, Asia, North America and South America. The presentation will explain, how the common power exchange makes it possible for the four countries and the five system operators in Scandinavia physically and financially to operate a common, multinational, competitive power market. The presentation will explain how this systems works in the Nordic countries by discussion the following items: - The non-commercial players: The Transmission System Operators and the local grid operators; - The market players: the producers, the retailers, the traders, the brokers and the end users; - The access to the grid: The point tariff system; - The fairness towards the market players and the security of supply: The balancing power and the regulating power; - The power exchange handles bottlenecks in the grid. The presentation will explain how this is done and will demonstrate how this gives the power market a bottleneck handing method which:- Is neutral and fair towards all the market players, - Ensures that all the capacity of any bottleneck is utilised during every hour of operation, - Is extremely easy to use for the Transmission System Operators - also if the bottleneck is cross-border bottleneck; - The Nord Pool spot market Elspot; - The Nord Pool futures market Eltermin; - Area prices; - How financial contracts replace physical contracts when the power market is liberalised; - The day-to-day market and the market for long-term contracts in a liberalised power market; - How to eliminate the c ounter party risk

  6. Optional forward contracts for electric power markets

    International Nuclear Information System (INIS)

    Gedra, T.W.

    1994-01-01

    This paper extends the idea of callable forward contracts, which are potentially useful as demand-side (interruptible-load) contracts, to their supply-side analogues. Together, these contracts allow market participants to take advantage of flexibility in generation or consumption to obtain a monetary benefit, while simultaneously removing the risk of market price fluctuations. This paper also considers the effects of strategic behavior on the part of market participants in their contract sales/purchase decisions

  7. Power Contro Energy Management and Market Systems

    Energy Technology Data Exchange (ETDEWEB)

    Tom Addison; Andrew Stanbury

    2005-12-15

    More efficient use of the nation's electrical energy infrastructure will result in minimizing the cost of energy to the end user. Using real time electrical market information coupled with defined rules, market opportunities can be identified that provide economic benefit for both users and marketers of electricity. This report describes the design of one such system and the features a fully functional system would provide. This report documents several investigated methods of controlling load diversity or shifting.

  8. Tunable high-power narrow-linewidth green external-cavity GaN diode laser

    DEFF Research Database (Denmark)

    Chi, Mingjun; Jensen, Ole Bjarlin; Petersen, Paul Michael

    2016-01-01

    A tunable high-power green external-cavity diode laser is demonstrated. Up to 290 mW output power and a 9.2 nm tuning is achieve. This constitutes the highest output power from a tunable green diode laser system.......A tunable high-power green external-cavity diode laser is demonstrated. Up to 290 mW output power and a 9.2 nm tuning is achieve. This constitutes the highest output power from a tunable green diode laser system....

  9. Electric power brokers and marketers alter the industry

    Energy Technology Data Exchange (ETDEWEB)

    Zimmer, M.J. [Reid and Priest, Washington, DC (United States); Cordell, D.L. [College of William and Mary, Williamsburg, VA (United States)

    1996-03-01

    Recent legislative and regulatory initiatives have significantly altered strategic assessments of the US power generation industry. The transmission access revolutions targeted by the Energy Policy Act of 1992 (EPAct) and fostered by FERC, coupled with movement to real-time pricing and information exchange, has created opportunities for new entrants to develop and shape services which meet the demands of newly formed niche power generation markets.As a result, power brokers and marketers have prospered under the march to deregulation and are emerging as major players in the power industry for the next several years. While their initial strategic focus has been on wholesale transactions, other strategic roles in international and domestic retail markets are envisioned for the future. The paper discusses power suppliers, power customers, the spot market, contract reformation, price versus quantity, and specialized experience.

  10. Price volatility and banking in green certificate markets

    DEFF Research Database (Denmark)

    Amundsen, Eirik Schrøder; Baldursson, Fridrik M.; Mortensen, Jørgen Birk

    2006-01-01

    the paper shows that the introduction of banking of GCs may reduce price volatility considerably and lead to increased social surplus. Banking lowers average prices and is therefore not necessarily to the benefit of 'green producers'. Prooposed price bounds on GC-prices will reduce the importance of banking...

  11. The Importance of Consumer Trust for the Emergence of a Market for Green products

    DEFF Research Database (Denmark)

    Nuttavuthisit, Krittinee; Thøgersen, John

    2017-01-01

    Consumer trust is a key prerequisite for establishing a market for credence goods, such as “green” products, especially when they are premium priced. This article reports research on exactly how, and how much, trust influences consumer decisions to buy new green products. It identifies consumer...... trust as a distinct volition factor influencing the likelihood that consumers will act on green intentions and strongly emphasizes the needs to manage consumer trust as a prerequisite for the development of a market for green products. Specifically, based on a mixture of qualitative and quantitative...... methods, it is found that lack of consumer trust is a barrier for the development of a market for organic food in Thailand. Two focus groups and ten in-depth interviews revealed low knowledge about and low trust in organic food, certification, control and labeling. Further, a mall-intercept survey (N=177...

  12. 76 FR 16394 - Analysis of Horizontal Market Power Under the Federal Power Act

    Science.gov (United States)

    2011-03-23

    ... to be present at lower market shares in markets for commodities with low demand price- responsiveness, like electricity, than in markets with high demand elasticity.\\18\\ \\15\\ AEP Power Marketing, Inc., 97... identified customer (includes a delivered price test (DPT) analysis, consideration of transmission capability...

  13. Analysis Influence of Proactivity Power Business, Market Orientation, and Competitive Advantage toward Marketing Performance

    Directory of Open Access Journals (Sweden)

    Lili Karmela Fitriani

    2016-02-01

    Full Text Available This research is an empirical study on Batik SMEs (Small Medium Enterprises in Cirebon District, West Java. This study analyzes the effect of proactivity power business, market orientation, and competitive advantage towards marketing performance. The subjects of this research were 215 Batik SMEs in Cirebon District West Java. The analysis was done using Structural Equation Modeling (SEM, AMOS ver. 18. The result shows that proactivity power business, market orientation, and competitive advantage give positive influence on marketing performance of  Batik SMEs. The research implication is when SME businesses focus on the effort in improving their proactivity power business and competitive advantage, it will give positive impact on marketing performance. Other research finding reveals that  the orientation of customer and orientation of competitor have some effects on marketing performance. In addition, SME businesses should know what customers want and they should be able to identify their competitors in order to improve their marketing performance.

  14. Threshold values in acquisitions in the power market

    International Nuclear Information System (INIS)

    2002-01-01

    This report discusses weather the authorities should define threshold values for the market concentration in the power market for reasons of future competition. It is shown that special circumstances in the power market dictate that the competition authorities may have good reasons to adopt a precautionary attitude to acquisitions in that market. The assessment must consider the fact that it is the competition in individual hours that is relevant for the market. Thus the competition authorities should use threshold values based on the producers' share of the power capacity in all relevant market areas that are affected by the acquisition. The threshold values may still be used only as a first filtering out procedure. A final decision about intervention must be founded on a closer assessment of all the socioeconomic consequences of the acquisition in each case

  15. Public and private attitudes towards 'green' electricity: the case of Swedish wind power

    International Nuclear Information System (INIS)

    Ek, Kristina

    2005-01-01

    There exists a political goal in Sweden and elsewhere to increase the use of renewable energy and wind power seems to be a favourable choice from an environmental perspective. However, although the public generally expresses a positive attitude towards wind power, the experience often shows that specific wind power projects face resistance from the local population. This paper analyses the attitudes towards wind power among the electricity consumers as well as the foundations of these attitudes. Results are based on a postal survey that was sent out to 1000 Swedish house owners. According to the results, the public is generally positive towards wind power. The probability of finding an average individual in support of wind power decreases with age and income. People with an interest in environmental issues are, however, more likely to be positive towards wind power than the average respondent and the results do not support the NIMBY-hypothesis. In addition, people that are more inclined to express public preferences are also more likely to be positive towards wind electricity than people who are less inclined to do so. These results imply, for instance, that the potential of markets for 'green' electricity may be limited, other support schemes is thus required if the politically stated goal to increase wind power capacity is to be fulfilled

  16. Green certificate trading in the Netherlands in the prospect of the European electricity market

    International Nuclear Information System (INIS)

    Dinica, Valentina; Arentsen, Maarten J.

    2003-01-01

    The support system for green electricity in the Netherlands has been one of the most complex and complicated systems across Europe. A voluntary trade of green certificates--or green labels--was one of the schemes used in the policy models of the 1990s. The liberalization of the electricity market has attracted substantial changes in the degree and nature of commitment by energy companies and political authorities for renewable electricity. In 2001, a new mechanism for the voluntary trade of green certificates has become operational, replacing the green label trade system one terminated in the end of 2000. This paper presents the two systems of green certificates' trade developed in the Netherlands and discusses their market stimulation potential in the very different economic and industrial circumstances that has surrounded each of them. The paper argues for a need to enable a support system that reduces investment risks as much as possible, and removes the residual, but still strong, institutional, administrative and social barriers for renewables' deployment. But before this, a clear governmental vision on the role of renewables in current energy supply systems is first needed, backed by a coherent policy and sufficient support along the economic dimension of renewables' market diffusion

  17. A STUDY OF THE ROLE OF CUSTOMER RELATIONSHIP MANAGEMENT AS A COMPETITIVE ADVANTAGE IN GREEN MARKETING

    Directory of Open Access Journals (Sweden)

    Reza Esmaeilpour

    2012-10-01

    Full Text Available Customer relationship management is considered as a strategic necessity in all organizations. Today, companies and organizations have to consider the preservation of environment in their activities in order to gain customers’ satisfaction, perform social responsibilities, and protect consumers’ rights. Regarding these green marketing mixtures, the present research aims at studying the role of customer relationship management as a competitive advantage in green marketing on health and cosmetic products. Here, four marketing mixtures (product, promotion, place, and price were defined as the research variables. Out of the total subjects that included all shops selling these products in the city of Rasht, a sample population of 131 shopkeepers was chosen to indicate the degree of their attention to selling green products and the degree of customers’ attention to buying green products. The present research is an analytic-descriptive one. A researcher- made questionnaire standardized through Cronbach’s alpha was used to collect data. Then, the data collected were analyzed by SPSS 15, t-test of tow independent samples, and variance analysis. It was finally indicated that there was meaningful relationship between customer relationship management and the mixture elements of green marketing.

  18. America's Seniors: Marketers Are Underestimating Their Power.

    Science.gov (United States)

    Clayton, Catherine

    Society has stereotyped the elderly as those who are unable, dependent, institutionalized, and handicapped in various other ways. Stereotyping older people in this manner allows them to be cast aside in the market as well. The marketing community should concentrate more on this thriving aggregate, for they have disposable income--some for the…

  19. Marketing Power Tools for Building Better Connections.

    Science.gov (United States)

    Goldman, Karen Denard

    This paper proposes use of marketing methods to improve college health services and enhance their perceived value. Ten key marketing principles are defined: (1) value of the service as seen by the target population; (2) exchange clients perceive benefits received as exceeding perceived costs; (3) competition offering a better product than the…

  20. A study on the effect of green marketing on consumers’ purchasing intention

    Directory of Open Access Journals (Sweden)

    Mehdy Fallah

    2014-03-01

    Full Text Available During the past two decades, there have been significant damages on environment such as ozone layer depletion, global warming effects, etc. and people are getting more concerned about taking necessary actions to help environment. The purpose of this paper is to study the effect of green marketing on consumers’ purchasing intention in dairy industry. The proposed study designs a questionnaire and distributes it among 154 randomly selected people who purchase dairy products in four different regions of city of Babol, located in north region of Iran. Using structural equation modeling, the study has detected that green marketing influences on consumers’ purchasing intention, positively.

  1. Optimal Dispatch of Competitive Power Markets by Using PowerWorld Simulator

    Science.gov (United States)

    Zhang, Dong; Li, Shuhui

    2013-10-01

    The transition to competitive and retail markets for electric utilities around the world has been a difficult and controversial process. One of the difficulties that hindered the development and growth of competitive power markets is the absence of efficient computational tools to assist the design, analysis, and operation of competitive power markets. PowerWorld simulator is a software package that has strong analytical and visualization functions suitable for extensive power flow study of an electric power system. However, like many other power flow simulators, PowerWorld cannot be used directly for analysis and evaluation of a competitive power market. This article investigates mathematical models associated with a competitive power market and how these models can be converted and transformed in such a way that makes it possible to use PowerWorld for the competitive power market study. To validate the effectiveness of the proposed strategy, models of several small-scale competitive power markets are built in MatLab by using conventional approaches. Results generated by both PowerWorld and MatLab are compared. Finally, the article demonstrates how the PowerWorld simulator is used to investigate a larger and practical competitive power system.

  2. The New Electricity Market of Singapore : regulatory framework, market power and competition

    International Nuclear Information System (INIS)

    Chang, Y.

    2007-01-01

    This study examines whether the New Electricity Market of Singapore (NEMS) is functioning at a workable level of competition. The generation market of the NEMS appears highly concentrated by a four-firm concentration ratio or the Herfindahl-Hirschman Index. However, other measures of market power present that the NEMS is working at close to a competitive market. First, there seems to be a number of effective competitors in the market. Second, Supply Margin Assessment and Residual Supply Index support that the market is competitive though there are some possibilities in which the largest generator or a few large generators jointly could still have market power. Third, the Lerner Index of the NEMS shows that the generation market is fairly competitive and the Lerner Index adjusted with an industry level price elasticity of demand implies that there has not been much exercise of market power. Finally, vesting contracts - a contractual obligation of a specified quantity of electricity supply to the market - have appeared to be a strong and effective tool to mitigate market power in the NEMS. The vesting contracts are considered the force behind the lowering in the average Uniform Singapore Electricity Price and the Lerner Index in 2004. [Author

  3. The New Electricity Market of Singapore: Regulatory framework, market power and competition

    International Nuclear Information System (INIS)

    Chang Youngho

    2007-01-01

    This study examines whether the New Electricity Market of Singapore (NEMS) is functioning at a workable level of competition. The generation market of the NEMS appears highly concentrated by a four-firm concentration ratio or the Herfindahl-Hirschman Index. However, other measures of market power present that the NEMS is working at close to a competitive market. First, there seems to be a number of effective competitors in the market. Second, Supply Margin Assessment and Residual Supply Index support that the market is competitive though there are some possibilities in which the largest generator or a few large generators jointly could still have market power. Third, the Lerner Index of the NEMS shows that the generation market is fairly competitive and the Lerner Index adjusted with an industry level price elasticity of demand implies that there has not been much exercise of market power. Finally, vesting contracts-a contractual obligation of a specified quantity of electricity supply to the market-have appeared to be a strong and effective tool to mitigate market power in the NEMS. The vesting contracts are considered the force behind the lowering in the average Uniform Singapore Electricity Price and the Lerner Index in 2004

  4. Assessing the market power due to the network constraints in competitive electricity markets

    International Nuclear Information System (INIS)

    Bompard, E.; Ma, Y.C.; Napoli, R.; Jiang, C.W.

    2006-01-01

    The physical and operational constraints of the network pose very specific problems to market power analysis in the oligopolistic electricity markets. This paper presents a direct analytical approach to find the market equilibrium based on a supply function game model. The model is exploited to undertake a sensitivity analysis of the producer surplus with reference to the line flow limits under a DC power flow model for network representation. Two different kinds of indices, that can capture the market power arising under network constraints, are proposed. The first set of indices is the location privilege (LP), that measure the effect of the generators positioning in the grid on their surplus under perfect competition. The second set is for the network market power (NMP) indices that take into account the strategic behaviors of the producers that may take advantage of the congestion of the transmission lines. The indices allow for a ranking of the lines in terms of the market power they can induce and, in this respect, they may help the market regulator to focus on the network weakness in terms of the possible market outcomes under the market power behaviors from the supply side. The application of the proposed indices is illustrated with reference to the IEEE 30-bus test system. (author)

  5. Being the first kid on the block : installing a green roof in an emerging market

    Energy Technology Data Exchange (ETDEWEB)

    Zoll, C. [The Green Inst., Minneapolis, MN (United States)

    2005-07-01

    The Green Institute is an organization dedicated to improving the environment and creating employment opportunities in Minneapolis. This paper provided details of the institute's 2004 installation of a green roof system on the Phillips Eco-Enterprise Center, which was built by the institute in 1999. The building design included geo-exchange heating and cooling, an active day-lighting system, and an energy recovery ventilator. Structural support for a green roof was added during construction. While the rooftop structure was initially designed as an intensive green rooftop, the institute eventually decided to create an extensive green roof system combined with a deck area for visitors. The design of the green roof included a circular central gathering area with spokes. A mixture of sedums were planted, as well as plants native to Minnesota river bluff prairies. A variety of species were planted in order to determine which plant varieties would succeed. This paper provided technical details of the green roof's installation, as well as details of the organizational and administrative procedures required to orchestrate the different contractors and volunteers involved in the project. Details of the materials used for the construction of the roof were also included. The rooftop was opened to the public in 2005, and building tenants currently use the green roof for meetings, lunches and breaks. Television news stations have visited the roof, which is also visible to passengers on the Minneapolis light rail transit line. The Green Institute has continued to promote green roof market development in the city with a variety of green roof events, symposiums and workshops. The institute has also been successful in implementing a credit system to reduce stormwater utility fees for buildings with green roofs.

  6. Market integration of wind power in electricity system balancing

    DEFF Research Database (Denmark)

    Sorknæs, Peter; Andersen, Anders N.; Tang, Jens

    2013-01-01

    In most countries markets for electricity are divided into wholesale markets on which electricity is traded before the operation hour, and real-time balancing markets to handle the deviations from the wholesale trading. So far, wind power has been sold only on the wholesale market and has been...... known to increase the need for balancing. This article analyses whether wind turbines in the future should participate in the balancing markets and thereby play a proactive role. The analysis is based on a real-life test of proactive participation of a wind farm in West Denmark. It is found...

  7. Uncovering the Hidden Transaction Costs of Market Power

    DEFF Research Database (Denmark)

    Foss, Kirsten; Foss, Nicolai J.; Klein, Peter G.

    2018-01-01

    A central construct in competitive strategy research is market power, the ability to raise price above marginal cost. Positioning research focuses on attempts to build, protect, and exercise market power. However, this approach contains hidden assumptions about transaction costs. Parties made worse...... off by the exercise of market power can negotiate, bargain, form coalitions, and otherwise contract around the focal firm's attempts to appropriate monopoly profits—depending on transaction costs. We build on property rights economics to explain how transaction costs affect positioning and offer...

  8. The strategic use of forward contracts: Applications in power markets

    Science.gov (United States)

    Lien, Jeffrey Scott

    This dissertation develops three theoretical models that analyze forward trading by firms with market power. The models are discussed in the context of recently restructured power markets, but the results can be applied more generally. The first model considers the profitability of large firms in markets with limited economies of scale and free entry. When large firms apply their market power, small firms benefit from the high prices without incurring the costs of restricted output. When entry is considered, and profit opportunity is determined by the cost of entry, this asymmetry creates the "curse of market power;" the long-run profits of large firms are reduced because of their market power. I suggest ways that large power producers can cope with the curse of market power, including the sale of long-term forward contracts. Past research has shown that forward contracts can demonstrate commitment to aggressive behavior to a competing duopolist. I add explicitly modeled entry to this literature, and make the potential entrants the audience of the forward sale. The existence of a forward market decreases equilibrium entry, increases the profits of large firms, and enhances economic efficiency. In the second model, a consumer representative, such as a state government or regulated distribution utility, bargains in the forward market on behalf of end-consumers who cannot organize together in the spot market. The ability to organize in forward markets allows consumers to encourage economic efficiency. When multiple producers are considered, I find that the ability to offer contracts also increases consumer surplus by decreasing the producers' profits. In some specifications of the model, consumers are able to capture the full gains from trade. The third model of this dissertation considers the ability of a large producer to take advantage of anonymity by randomly alternating between forward sales and forward purchases. The large producer uses its market power to

  9. Competitiveness of nuclear power in Japanese liberalized electricity market

    International Nuclear Information System (INIS)

    Abe, Y.

    2006-01-01

    The liberalization of Japanese electricity market expanded to customers of over 50 kV on April 1, 2005 and more than 60% of the market has been already open. The discussion about the assistance measures of nuclear power generation in Japanese liberalization of electricity market has come to grow warmer gradually. The opinions on the competitiveness of nuclear power are inconsistency among the supporters of nuclear power. Some says that nuclear power is the most competitive, others says nuclear power require some sort of financial or political assistance in the deregulation of electricity market. In this study, based on financial statements of each Japanese electric power company, the constitution of generation cost of nuclear power is illustrated and various financial and economic characteristics, including ''merit of scale'' and the impact of new nuclear power plant construction on the finance of electric power company, are discussed. In addition, the economic features of nuclear power generation are compared with those of thermal power generation through the analysis of financial statements. Finally, support policies for nuclear power required in deregulation of electric utilities are examined in terms of fairness of competition and security of electricity supply

  10. Equilibrium pricing in electricity markets with wind power

    Science.gov (United States)

    Rubin, Ofir David

    Estimates from the World Wind Energy Association assert that world total wind power installed capacity climbed from 18 Gigawatt (GW) to 152 GW from 2000 to 2009. Moreover, according to their predictions, by the end of 2010 global wind power capacity will reach 190 GW. Since electricity is a unique commodity, this remarkable expansion brings forward several key economic questions regarding the integration of significant amount of wind power capacity into deregulated electricity markets. The overall dissertation objective is to develop a comprehensive theoretical framework that enables the modeling of the performance and outcome of wind-integrated electricity markets. This is relevant because the state of knowledge of modeling electricity markets is insufficient for the purpose of wind power considerations. First, there is a need to decide about a consistent representation of deregulated electricity markets. Surprisingly, the related body of literature does not agree on the very economic basics of modeling electricity markets. That is important since we need to capture the fundamentals of electricity markets before we introduce wind power to our study. For example, the structure of the electric industry is a key. If market power is present, the integration of wind power has large consequences on welfare distribution. Since wind power uncertainty changes the dynamics of information it also impacts the ability to manipulate market prices. This is because the quantity supplied by wind energy is not a decision variable. Second, the intermittent spatial nature of wind over a geographical region is important because the market value of wind power capacity is derived from its statistical properties. Once integrated into the market, the distribution of wind will impact the price of electricity produced from conventional sources of energy. Third, although wind power forecasting has improved in recent years, at the time of trading short-term electricity forwards, forecasting

  11. Commercial Power Centers in Emerging Markets

    National Research Council Canada - National Science Library

    Treverton, Gregory

    1998-01-01

    .... All the countries examined-Mexico, Turkey, China and Indonesia-are in transition; all are attempting in varying degrees to implement what might broadly be called "market reforms"-shrinking subsidies to state-owned enterprises (SOEs...

  12. The adaptation of the electric power companies to the power market

    International Nuclear Information System (INIS)

    Otterstad, B.; Ottosen, R.

    1993-02-01

    This report describes the challenges met by the Norwegian electric power companies in adapting to a more market oriented business and their possibilities and strategies when facing the uncertainties on the market side. The main principles of adaptation to the market are described and various strategies are illustrated by means of simple calculations and figures. The theoretical basis for analyses of adaptation to the market and for pricing period contracts and options are discussed. The report concludes with a discussion of the de-regulation of the North American gas market and draws parallels to the Norwegian power market. 17 figs

  13. 2004 Power marketing program draft environmental impact statement

    International Nuclear Information System (INIS)

    1996-04-01

    The Western Area Power Administration (Western), created in 1977 under the Department of Energy (DOE) Organization Act, markets and transmits electric power throughout 15 western states. Western's Sierra Nevada Customer Service Region (Sierra Nevada Region) markets approximately 1,480 megawatts (MW) of power from the Central Valley Project (CVP) and other sources, and markets available nonfirm energy from the Washoe Project. The Sierra Nevada Region's marketing area is shown in Figure 1. 1. Western's mission is to sell and deliver electricity that is in excess of Project Use (power required for project operations), which for the Sierra Nevada Region is generated from CVP and Washoe Project powerplants. Western's power marketing responsibility includes managing the Federal transmission system. The hydroelectric generation facilities of the CVP are operated by the Bureau of Reclamation (Reclamation). Reclamation manages and releases water in accordance with the various acts authorizing specific projects and with other laws and enabling legislation. Western's capacity and energy sales must be in conformance with the laws that govern its sale of electrical power. Hydropower operations at each facility must comply with minimum and maximum flows and other constraints set by Reclamation, the U.S. Fish and Wildlife Service (the Service), or other regulatory agencies, acting in accordance with law or policy. This EIS describes the environmental consequences of the range of reasonable marketing alternatives that meet the needs and purposes of the proposed marketing plan

  14. The economics of energy storage in 14 deregulated power markets

    International Nuclear Information System (INIS)

    Figueiredo, F.C.; Flynn, P.C.; Cabral, E.A.

    2006-01-01

    In regulated power markets, electricity is stored to better utilize existing generation and to defer costly investment in generation. The justification is a reduction in the overall regulated price of power compared to the alternative investment in new primary generation. However, any storage of electrical power also involves a capital investment and incurs the cost of inefficiency. In deregulated energy markets, the sale of electricity or ancillary services from pumped storage can be evaluated based on each individual project. The economic basis for power storage is that power is purchased during periods of low price and resold during periods of high price. This study used historical power price data from 14 deregulated markets around the world to evaluate the economic incentive to use pumped storage for electrical energy. Each market was shown to have a unique average diurnal power price profile that results in a unique price spread for pumped storage. The diurnal price pattern and efficiency of storage was used to assess the net income potential from energy sales from pumped storage for each market. The markets were ranked in terms of the incentive to invest in pumped energy storage as well as on available revenue, and on potential return on investment. An optimal operating profile was illustrated in detail based on historical price patterns for one of the markets. The net income potential was then combined with the capital and operating cost of pumped storage. The adequacy of return on investment for pumped storage was analyzed by two different methods. The differences between markets stem from different diurnal power price patterns that reflect the generation mix, market design and participant behaviours. 17 refs., 7 tabs., 7 figs., 1 appendix

  15. The renewable energy targets of the Maghreb countries: Impact on electricity supply and conventional power markets

    International Nuclear Information System (INIS)

    Brand, Bernhard; Zingerle, Jonas

    2011-01-01

    Morocco, Algeria and Tunisia, the three countries of the North African Maghreb region, are showing increased efforts to integrate renewable electricity into their power markets. Like many other countries, they have pronounced renewable energy targets, defining future shares of 'green' electricity in their national generation mixes. The individual national targets are relatively varied, reflecting the different availability of renewable resources in each country, but also the different political ambitions for renewable electricity in the Maghreb states. Open questions remain regarding the targets' economic impact on the power markets. Our article addresses this issue by applying a linear electricity market optimization model to the North African countries. Assuming a competitive, regional electricity market in the Maghreb, the model minimizes dispatch and investment costs and simulates the impact of the renewable energy targets on the conventional generation system until 2025. Special emphasis is put on investment decisions and overall system costs. - Research Highlights: →Market simulation shows impact of RES-E penetration on the conventional power system of Morocco, Algeria and Tunisia. →Noticeable effects on dispatch and investments in fossil power plants. →Reduced utilization of base-load plants - stronger investments in flexible capacities. →Overall system costs can be decreased by optimizing the RES-E goals.

  16. Organising a joint green European electricity market: the model ElGreen

    International Nuclear Information System (INIS)

    Huber, C.; Faber, T.; Haas, R.; Resch, G.

    2004-01-01

    In this paper, the features and the most important results of the computer model ElGreen will be presented. With the help of the computer model it is possible to simulate various promotion strategies for different technologies in all EU countries. Policies that can be selected are the most important price driven strategies (feed-in tariffs, investment subsidies, tax incentives), capacity driven instruments (tradable green certificates, national or international wide trading system) and a voluntary green pricing system. The following recommendations are derived: (i) regardless of which strategy is chosen credible sources must guarantee that the promotional strategy will survive a specified planning horizon; (ii) the differences between either national trading, international trading or feed-in tariffs are very small if the design of the promotional system is optimised; (iii) when introducing a TGC system it is of paramount importance that no mix up between existing and new capacities takes place. (author)

  17. Selling power : marketing energy under deregulation

    International Nuclear Information System (INIS)

    Drummond, J.; Hanna, F.

    2001-01-01

    This book discussed the marketing of energy in a deregulated environment. Experience from long distance telephone service providers has shown that historical dominance is not a guarantee for future success. As new brands are introduced and as consumer choice increases, so does the ability to change from one provider to another. Price is only one of the factors prompting that change. Old rules and practices do not bind new competitors who must face the challenge of open competition and must be aware of the ever-changing face of business. It was recommended that the strategic solution would be to build a brand and to develop significant market shares and create effective customer retention programs. This book focused on the elements that energy marketing professionals must use to maintain and increase share without product differentiation. It also explained how energy providers can effectively attract and retain customers over the long term while keeping marketing and service delivery costs down. It was suggested that small players can compete with the growing strength of regional providers by creating new alliances between larger energy conglomerates. The chapters of the book were entitled: (1) Introduction, (2) The Goals of Deregulation, (3) Strategic Marketing Choices, (4) Relationship Marketing, (5) The Role of Customer Service, (6) The Question of Outsourcing, and (7) Final Thoughts and Observations. 24 refs., 3 figs

  18. New stakes for electric power wholesale markets

    International Nuclear Information System (INIS)

    Durtol, Jeannou; Jourdan, Esther; Musseau, Pierre; Ollivier, Benjamin; Schramm, Christophe

    2014-01-01

    This note proposes an analysis of political as well as economic causes of dysfunctions of electricity wholesale markets in Europe. The authors show that the market model is not adapted any longer to the present situation, and outline that these dysfunctions are due to the economic crisis, to the gas-coal merit order, and also, to some extent, to the development of renewable energies. Then, the authors state that a new equilibrium must be found between public intervention and markets, in a context where stakes related to security of supply, and industrial and land planning policies require specific objectives which cannot be reached only through an energy and CO 2 wholesale market play, but with public intervention. The authors then discuss the role of public authorities regarding the energy mix, and outline the necessity of a better prediction and definition of credible objectives for a better consistence of public policies, and the necessity of a translation of energy policy objectives into actual and flexible instruments. Some propositions are formulated, notably regarding the nuclear sector. In the last part, the authors propose some possible reforms for the electricity market by addressing different issues: long term contracts and short term optimisation of energy markets, and security of supply on the long term

  19. A game theoretic model of the Northwestern European electricity market. Market power and the environment

    International Nuclear Information System (INIS)

    Wietze, L.; Linderhof, V.; Kuik, O.; Kemfert, C.; Oestling, R.; Heinzow, T.

    2006-10-01

    This paper develops a static computational game theoretic model. Illustrative results for the liberalising European electricity market are given to demonstrate the type of economic and environmental results that can be generated with the model. The model is empirically calibrated to eight Northwestern European countries, namely Belgium, Denmark, Finland, France, Germany, The Netherlands, Norway, and Sweden. Different market structures are compared, depending on the ability of firms to exercise market power, ranging from perfect competition without market power to strategic competition where large firms exercise market power. In addition, a market power reduction policy is studied where the near-monopolies in France and Belgium are demerged into smaller firms. To analyse environmental impacts, a fixed greenhouse gas emission reduction target is introduced under different market structures. The results indicate that the effects of liberalisation depend on the resulting market structure, but that a reduction in market power of large producers may be beneficial for both the consumer (i.e. lower prices) and the environment (i.e. lower greenhouse gas permit price and lower acidifying and smog emissions)

  20. The impact of the Market Power Mitigation Agreement on power prices in Ontario

    International Nuclear Information System (INIS)

    Chute, R. G.

    2000-01-01

    Market power was defined by the Market Design Committee (MDC) as 'the ability to sustain a significant price increase profitably', although it is generally understood to refer to the 'overwhelming dominance of generating capacity and supply capability of Ontario Power Generation' (OPG), the former generating arm of Ontario Hydro. The MDC sought to address market power within the context of the Ontario Government's White Paper on electricity sector reform, entitled 'Directions for Change'. The solution was the Market Power Mitigation Agreement (MPMA), a negotiated agreement between the MDC and OPG that established market share goals and provided incentives and penalties to meet these goals. Briefly, the major instrument used by the MPMA is the price of electric power sold in the Ontario market to reward, or penalize the actions of OPG in moving towards its market share goals as defined in the MPMA. This paper explains the principal elements of the MPMA and how they are expected to influence the market prices for power in Ontario. The principal elements of the Agreement are price cap and rebate, decontrol targets, and intertie capacity and limits, while the instruments comprise licence conditions, settlement agreements, market rules and ministerial directives. The issue of the impact of the MPMA on the cost of power, and the future prospects of market power after the expiration of the MPMA are also addressed

  1. Market redesign and regulatory change : how companies doing business in Alberta's power markets will be affected

    International Nuclear Information System (INIS)

    Runge, C.

    2003-01-01

    The Power Pool of Alberta (PPA) began its operations in 1996 based on a model with a single price set based on day ahead offers/bids and real time dispatch. The Electric Utilities Act was amended in 1998 and direct sales were permitted in 1999. The Power Purchase Arrangement Auction was implemented in 2000. Significant events took place in 2001, including: (1) retail competition, (2) PPAs began operations, (3) restrictions on direct sales were removed, (4) forward exchange operation, and (5) ancillary services market. In 2002, the Market Achievement Plan II was implemented and government industry structure was reviewed. There are several considerations regarding market redesign, such as day ahead market, capacity market, congestion management, and Northwest Regional Transmission Organization (RTO West). The role of the International Standard Organization (ISO) was discussed, with reference to the Independent System Operator, Independent Market Operator, and Transmission and Market Planner. Redesign must involve all participants and include informed, phased in changes

  2. Power law and multiscaling properties of the Chinese stock market

    Science.gov (United States)

    Bai, Man-Ying; Zhu, Hai-Bo

    2010-05-01

    We investigate the cumulative probability density function (PDF) and the multiscaling properties of the returns in the Chinese stock market. By using returns data adjusted for thin trading, we find that the distribution has power-law tails at shorter microscopic timescales or lags. However, the distribution follows an exponential law for longer timescales. Furthermore, we investigate the long-range correlation and multifractality of the returns in the Chinese stock market by the DFA and MFDFA methods. We find that all the scaling exponents are between 0.5 and 1 by DFA method, which exhibits the long-range power-law correlations in the Chinese stock market. Moreover, we find, by MFDFA method, that the generalized Hurst exponents h(q) are not constants, which shows the multifractality in the Chinese stock market. We also find that the correlation of Shenzhen stock market is stronger than that of Shanghai stock market.

  3. Sustainable systems rating program: Marketing ``Green`` Building in Austin, Texas

    Energy Technology Data Exchange (ETDEWEB)

    1991-12-01

    Four major resource issues for home construction were identified: water, energy, materials, and waste. A systems flow model was then developed that tracked the resource issues through interactive matrices in the areas of sourcing, processing, using, and disposing or recycling. This model served as the basis for a rating system used in an educational and marketing tool called the Eco-Home Guide.

  4. Analisa Pengaruh Green Marketing Mix Terhadap Keputusan Pembelian Konsumen Di Hotel Di Surabaya Melalui Minat Beli Sebagai Variabel Perantara

    OpenAIRE

    Salim, Charlina; Thendywinaryo, Michelle

    2017-01-01

    Penelitian ini dilakukan untuk menganalisa pengaruh implementasi green marketing mix terhadap keputusan pembelian konsumen di hotel di Surabaya dengan minat beli sebagai variabel perantara. Instrumen utama pengumpulan data menggunakan kuesioner yang diukur dengan skala likert. Total jumlah sampel penelitian ini sebanyak 185 responden. Analisa penelitian ini menggunakan bantuan program PLS dengan hasil yang menunjukkan bahwa green marketing mix berpengaruh positif dan signifikan terhadap keput...

  5. 77 FR 47624 - Escanaba Green Energy, LLC; Supplemental Notice That Initial Market-Based Rate Filing Includes...

    Science.gov (United States)

    2012-08-09

    ... From the Federal Register Online via the Government Publishing Office DEPARTMENT OF ENERGY Federal Energy Regulatory Commission Escanaba Green Energy, LLC; Supplemental Notice That Initial Market-Based... above-referenced proceeding, of Escanaba Green Energy, LLC's application for market-based rate authority...

  6. 76 FR 52326 - Green Mountain Energy Company; Supplemental Notice That Initial Market-Based Rate Filing Includes...

    Science.gov (United States)

    2011-08-22

    ... From the Federal Register Online via the Government Publishing Office DEPARTMENT OF ENERGY Federal Energy Regulatory Commission Green Mountain Energy Company; Supplemental Notice That Initial Market-Based... above-referenced proceeding of Green Mountain Energy Company's application for market-based rate...

  7. 78 FR 75560 - Green Current Solutions, LLC; Supplemental Notice That Initial Market-Based Rate Filing Includes...

    Science.gov (United States)

    2013-12-12

    ... From the Federal Register Online via the Government Publishing Office DEPARTMENT OF ENERGY Federal Energy Regulatory Commission Green Current Solutions, LLC; Supplemental Notice That Initial Market-Based... above-referenced proceeding, of Green Current Solutions, LLC's application for market-based rate...

  8. 33 CFR 209.141 - Coordination of hydroelectric power operations with power marketing agencies.

    Science.gov (United States)

    2010-07-01

    ... with sound business principles. Section 302 of the Department of Energy Organization Act (Pub. L. 95-91... Department of the Interior, with respect to the Southeastern Power Administration; the Southwestern Power Administration; the Alaska Power Administration; the Bonneville Power Administration; and the power marketing...

  9. Power plant operation and management in a deregulated market

    International Nuclear Information System (INIS)

    Carraretto, Cristian

    2006-01-01

    This paper analyzes the influence of electricity deregulation on the design, operation and management of the power plants owned by strategic and non-strategic producers. After a sensitivity analysis aimed at finding market conditions of profitable operation for thermal and hydroelectric power plants, a Nash-equilibrium market model is used to determine producers' optimum strategies, depending on their relative market power and overall production characteristics. Attention is then focused on the operation of single thermal power plants. Their short-term management plans and consequent effects on emission levels and residual life are described. The available reserve for primary and secondary control deriving from producers' market strategies is discussed. Some design options to improve combined cycles contribution to reserve service are finally described. The paper discusses these problems with a general approach, and uses many cases and examples derived from the current Italian scenario. (author)

  10. PRICE DISCRIMINATION AND MARKET POWER: A THEORETICAL ANALYSIS

    Directory of Open Access Journals (Sweden)

    Olga Smirnova

    2015-07-01

    Full Text Available This paper analyzes the contemporary theoretical and empirical research in the field of impact assessment of market power and conclusions about the possibilities of the company to implement price discrimination in different market structures. The results of the analysis allow to evaluate current approaches to antitrust regulation of price discrimination.

  11. Risk management of power supply in open electricity market

    International Nuclear Information System (INIS)

    Rinta-Runsala, E.; Kiviniemi, J.

    1999-12-01

    The open electricity market has increased the need of risk management in electric utilities. In this publication the concepts of risk assessment and measures mostly concentrating on market risks for power supply companies are reported. An essential past of the risk management includes the electricity derivates and trade

  12. Your School's Web Site-A Powerful Tool for Marketing.

    Science.gov (United States)

    Say, Michael W.; Collier, Karen J.; Hoya, Charlotte, G.

    2001-01-01

    A successful marketing plan requires a conceptual framework, the ability to target an audience effectively, and the strategy for positioning the school organization appropriately. A website can be a powerful marketing tool if it focuses on what users want and provides it in an organized, accessible fashion. (MLH)

  13. Going Green Online: Distance Learning Prepares Students for Success in Green-Collar Job Markets

    Science.gov (United States)

    Githens, Rod; Sauer, Timothy

    2010-01-01

    President Barack Obama has touted the development of a new green economy as a tool to rebuild the American economy while creating new jobs. This new economy requires entrepreneurs and innovators to create new businesses and invent new technologies. It also requires technicians with specialized skills to build wind farms, operate renewable fuels…

  14. Timber supply and demand assessment of the Green and White Mountain National Forests' market area

    Science.gov (United States)

    Chris B. LeDoux; Paul E. Sendak; William H. McWilliams; Neil Huyler; Thomas Malecek; Worthen Muzzey; Toni Jones

    2001-01-01

    This report describes a timber supply and demand assessment of the Green and White Mountain National Forests' market area using USDA Forest Service, Forest Inventory and Analysis data, production information provided by forest industry, and a stump-to-mill logging cost-prediction model. Nonavailable timberland that includes reserve and steep-terrain lands is...

  15. Credit Risk Evaluation of Large Power Consumers Considering Power Market Transaction

    Science.gov (United States)

    Fulin, Li; Erfeng, Xu; ke, Sun; Dunnan, Liu; Shuyi, Shen

    2018-03-01

    Large power users will participate in power market in various forms after power system reform. Meanwhile, great importance has always attached to the construction of the credit system in power industry. Due to the difference between the awareness of performance and the ability to perform, credit risk of power customer will emerge accordingly. Therefore, it is critical to evaluate credit risk of large power customers in the new situation of power market. Firstly, this paper constructs index system of credit risk of large power customers, and establishes evaluation model of interval number and AHP-entropy weight method.

  16. Wind power and market integration, comparative study of financing schemes

    International Nuclear Information System (INIS)

    2013-10-01

    The financing scheme of renewable energies is a key factor for their development pace and cost. As some countries like France, Germany or Spain have chosen a Feed-in Tariff (FiT) scheme, there are in fact four possible financing schemes: FiT, ex-post prime, ex-ante prime, and quotas (green certificates). A market convergence is then supposed to meet two main objectives: the control of market distortions related to wind energy development, and the optimization of wind energy production with respect to market signals. The authors analyse the underlying economic challenges and the ability of financing schemes to meet these objectives within a short term horizon (2015). They present the different financing schemes, analyse the impact of three key economic factors (market distortion, production optimization, financing costs)

  17. Combined Heat and Power in an open market

    International Nuclear Information System (INIS)

    Hawkins, A.

    1999-01-01

    The chances and risks for combined heat and power (CHP) installations presented by the future liberalisation of the electricity market in Switzerland are discussed. A summary of papers and speeches presented at a conference in Basle is presented. New developments in the electricity marketplace are looked at from the point of view of CHP unit manufacturers, the Federal Administration, energy policy makers and marketing experts. Examples are quoted concerning the situation in Germany and possible changes in power generation philosophy

  18. The Impact of Wind Power on European Natural Gas Markets

    Energy Technology Data Exchange (ETDEWEB)

    NONE

    2012-09-06

    Due to its clean burning properties, low investment costs and flexibility in production, natural gas is often put forward as the ideal partner fuel for wind power and other renewable sources of electricity generation with strongly variable output. This working paper examines three vital questions associated with this premise: 1) Is natural gas indeed the best partner fuel for wind power? 2) If so, to what extent will an increasing market share of wind power in European electricity generation affect demand for natural gas in the power sector? and 3) Considering the existing European natural gas markets, is natural gas capable of fulfilling this role of partner for renewable sources of electricity?.

  19. Energy and environmental efficiency in competitive power markets

    International Nuclear Information System (INIS)

    Warwick, W.M.

    1995-02-01

    For years the electric utility industry operated as a regulated monopoly, largely immune to market forces except those of competing fuels. That era came to an end with the Public Utilities Regulatory Policy Act (PURPA) of 1974, which created a market for non-utility generated power. Within twenty years, non-regulated, non-utility generators had become the primary supplier of new energy resources. Their market power is matched by their political power, as evidenced in the Energy Policy Act of 1994 (EPAct), which requires open access to utility transmission lines to facilitate inter-utility bulk power sales. The conventional wisdom is that active wholesale power markets with competition among alternative generators will lead to lower power-development costs and cheaper retail power prices. The trend towards alternative bulk power sources at low prices intersects with large retail power customers' interest in accessing alternative power supplies. In most cases, these alternatives to local utilities are at a lower cost than retail rates. For the most part, proponents of generation competition have remained silent about potential environmental consequences. However, skeptics of increased competition, including major environmental groups, cite environmental impacts among their concerns. This report examines these concerns

  20. Capacity choice, technology mix and market power

    International Nuclear Information System (INIS)

    Meunier, Guy

    2010-01-01

    This paper investigates strategic capacity choices in electricity markets comprised of heterogeneous firms. Long term strategic investments are analyzed assuming that the wholesale market is competitive. There are two technologies available to produce electricity; both are efficient and used at a first best optimum. When not all firms can invest in both technologies, there can be over investment in either of these technologies. It is shown that if the number of firms that can invest in a particular technology is limited, the development of competition solely using the other technology can decrease welfare. (author)

  1. CO2-emission trading and green markets for renewable electricity. Wilmar - deliverable 4.1

    DEFF Research Database (Denmark)

    Azuma-Dicke, N.; Morthorst, Poul Erik; Ravn, H.F.

    2004-01-01

    generation may change the situation from earning money to losing money despite the increasing spot price. Heavy restrictions on emissions penalise thefossil-fuelled technologies significantly, and the associated increase in the spot price need not compensate for this. Therefore, a market of TEP’s is expected......Wh obtained at the green certificate market. In the Wilmar model, the TGC market can either be handled exogenously, i.e., the increase in renewable capacity and an average annual TGC price are determined outside the model, or a simple TGCmodule is developed, including the long-term supply functions...

  2. Analysis of competition and market power in the wholesale electricity market in India

    International Nuclear Information System (INIS)

    Shukla, Umesh Kumar; Thampy, Ashok

    2011-01-01

    The electricity reforms were initiated in India with the objective of promoting competition in the electricity market. In order to promote competition, the Electricity Act 2003 was enacted and various policy initiatives were taken by the Government of India. Central Electricity Regulatory Commission (CERC) also facilitated competition through the regulatory framework of availability based tariff, Indian Electricity Grid Code, open access in inter-state transmission, inter-state trading and power exchanges. Despite these initiatives, electricity prices increased in the Wholesale Electricity Market in India (WEMI). This paper analyses the market structure and competitiveness in the WEMI. There are, of course, various potential reasons for the rise in the electricity price. This paper seeks to investigate, if market power was one of the reasons for increase in market prices. Concentration ratio, Herfindahl-Hirschman index, Supply Margin Assessment, and Residual Supply Index have been used to measure market power. This paper also uses the price-cost mark-up to examine, if exercise of market power led to higher margins. The analysis suggests that market power of firms may be part of the reason for the increase in electricity prices in WEMI. The study suggests various measures to increase competition in the WEMI.

  3. Power failure in the free market

    International Nuclear Information System (INIS)

    Wyman, V.

    1992-01-01

    Two leading British energy academics are calling on the United Kingdom government to abandon its strict free-market approach to energy as irrelevant and damaging. They want conscious management of the long-term development of the energy sector - in effect an energy policy. Their arguments are summarized in this article. (author)

  4. What will become of the european nuclear power plant market

    International Nuclear Information System (INIS)

    Goulden, O.A.

    1976-01-01

    In a forecast of the development of the future market for power plants and components in Europe a British consultant comes to the conclusion that the nuclear power programs established in various countries in 1974 are oversized in the light of the reduction in the increment of electricity consumption, which is expected to continue, if they are implemented in addition to existing and planned conventional thermal power stations, and that these programs are too costly if they are intended more or less only to substitute for other sources of energy. A streamlining process, which is deemed to be inescapable, is bound to result in a major cutback of the nuclear power station market in Europe and in a hard fight for survival among the power plant manufacturers now in the market. In the author's opinion, the only way out would be a uniform European electricity generation, transmission and distribution system with all the rationalization effects this would entail. (orig.) [de

  5. Wind power bidding in electricity markets with high wind penetration

    International Nuclear Information System (INIS)

    Vilim, Michael; Botterud, Audun

    2014-01-01

    Highlights: • We analyze the pricing systems and wind power trading in electricity markets. • We propose a model that captures the relation between market prices and wind power. • A probabilistic bidding model can increase profits for wind power producers. • Profit maximizing bidding strategies carry risks for power system operators. • We conclude that modifications of current market designs may be needed. - Abstract: Objective: The optimal day-ahead bidding strategy is studied for a wind power producer operating in an electricity market with high wind penetration. Methods: A generalized electricity market is studied with minimal assumptions about the structure of the production, bidding, or consumption of electricity. Two electricity imbalance pricing schemes are investigated, the one price and the two price scheme. A stochastic market model is created to capture the price effects of wind power production and consumption. A bidding algorithm called SCOPES (Supply Curve One Price Estimation Strategy) is developed for the one price system. A bidding algorithm called MIMICS (Multivariate Interdependence Minimizing Imbalance Cost Strategy) is developed for the two price system. Results: Both bidding strategies are shown to have advantages over the assumed “default” bidding strategy, the point forecast. Conclusion: The success of these strategies even in the case of high deviation penalties in a one price system and the implicit deviation penalties of the two price system has substantial implications for power producers and system operators in electricity markets with a high level of wind penetration. Practice implications: From an electricity market design perspective, the results indicate that further penalties or regulations may be needed to reduce system imbalance

  6. Regional power marketing opportunities : current challenges and future outlooks

    International Nuclear Information System (INIS)

    Stiers, M.

    1998-01-01

    The North American demand for electric power and natural gas by sector was described and a comparison was made between the number of FERC certified electric power marketers versus natural gas marketing companies between 1986 and 1997 to illustrate the extent of changes that occurred during the decade. Regional opportunities for energy marketers were reviewed. By way of current challenges, the author identified (1) regulatory impediments, (2) divestiture of assets, (3) creation of an effective ISO, (4) establishment of effective pricing mechanisms, (5) customer systems and infrastructure, (6) forcing legislative reform, and (7) stranded cost recovery, as the most important. figs

  7. Enforcing Transferable Permit Systems in the Presence of Market Power

    International Nuclear Information System (INIS)

    Chavez, C.A.; Stanlund, J.K.

    2003-01-01

    We derive an enforcement strategy for a transferable permit system in the presence of market power that achieves complete compliance in a cost-effective manner. We show that the presence of a firm with market influence makes designing an enforcement strategy more difficult than enforcing a perfectly competitive system. We also re-consider the suggestion that a firm with market influence should be allocated permits so that it chooses to not participate in the permit market. When enforcement and its costs are taken into account, that suggestion does not hold except in a very special case

  8. Market power in the European electricity market - The impacts of dry weather and additional transmission capacity

    International Nuclear Information System (INIS)

    Lise, Wietze; Hobbs, Benjamin F.; Hers, Sebastiaan

    2008-01-01

    This paper uses a static computational game theoretic model of a fully opened European electricity market and can take strategic interaction among electricity-producing firms into account. The model is run for a number of scenarios: first, in the baseline under perfect competition, the prices differ due to the presence of various generation technologies and a limited ability to exchange electricity among countries. In addition, when large firms exercise market power, the model runs indicate that prices are the highest in countries where the number of firms is low. Second, dry weather would increase the prices in the hydro-rich Nordic countries followed by the Alpine countries. The price response would be about 20% higher with market power. Third, more transmission capacity would lower the prices in countries with high prices and it also reduces the impact of market power. Hence, more transmission capacity can improve market competitiveness. (author)

  9. Market power in the European electricity market - The impacts of dry weather and additional transmission capacity

    Energy Technology Data Exchange (ETDEWEB)

    Lise, Wietze [IBS Research and Consultancy, Agahamami Cadessi 1/6, Aga Han, Cihangir, 34433 Beyoglu, Istanbul (Turkey); Energy Markets and International Environmental Policy Group, ECN Policy Studies, Energy Research Centre of the Netherlands, Amsterdam (Netherlands); Hobbs, Benjamin F. [Department of Geography and Environmental Engineering, Johns Hopkins University, Baltimore, MD 21218 (United States); Hers, Sebastiaan [Energy Markets and International Environmental Policy Group, ECN Policy Studies, Energy Research Centre of the Netherlands, Amsterdam (Netherlands)

    2008-04-15

    This paper uses a static computational game theoretic model of a fully opened European electricity market and can take strategic interaction among electricity-producing firms into account. The model is run for a number of scenarios: first, in the baseline under perfect competition, the prices differ due to the presence of various generation technologies and a limited ability to exchange electricity among countries. In addition, when large firms exercise market power, the model runs indicate that prices are the highest in countries where the number of firms is low. Second, dry weather would increase the prices in the hydro-rich Nordic countries followed by the Alpine countries. The price response would be about 20% higher with market power. Third, more transmission capacity would lower the prices in countries with high prices and it also reduces the impact of market power. Hence, more transmission capacity can improve market competitiveness. (author)

  10. Development of Danish Wind Power Market

    DEFF Research Database (Denmark)

    Meyer, Niels I

    2007-01-01

    The modern phase of Danish wind power started after the oil crisis in 1973. During the eighties technological development resulted in increased cost efficiency. In the early nineties favourable feed-in tariffs were introduced together with easy access to the grid. As a result wind power was booming...

  11. Marketing eco-power - still lots to be done

    International Nuclear Information System (INIS)

    Baettig, I.

    2005-01-01

    This article takes a look at the various eco-power offers that can currently be found on the Swiss electricity market. Various electricity utilities offer ecologically produced power in various qualities under several different names. These range from pure solar power through to various mixes of solar, wind and hydro power. The varying marketing approaches used are discussed. Local utilities have the most success in selling eco-power, whereas a large Swiss supermarket chain had difficulty selling its customers certificates for renewable electricity. This, according to the chain's speaker, was due to the difficulty of explaining the relationship between production certificates and the actual power drawn from the wall socket. The offers of various utilities and independent power producers are looked at and discussed with those responsible

  12. Asymmetric price responses, market integration and market power: A study of the U.S. natural gas market

    International Nuclear Information System (INIS)

    Murry, Donald; Zhu, Zhen

    2008-01-01

    We studied the market performance at selected, representative natural gas trading hubs in the U.S. and documented different price behaviors among various hubs. With NYMEX prices as the competitive benchmark, we found empirically that the spot price responses at some trading hubs were systematically asymmetric, thus demonstrating a market advantage by either buyers or sellers. We further found that the presence of market power was a very plausible explanation for this price behavior at some hubs. (author)

  13. Bidding strategy in pay-as-bid power markets

    International Nuclear Information System (INIS)

    Oloomi-Buygi, M.; Nazarian, H.

    2007-01-01

    Electricity markets around the world can be classified as pool-based electricity markets; pure bilateral contract markets; and hybrid markets. The bidding strategy has emerged as an important issue for producers in pool-based electricity markets. Power producers can use several approaches to develop bidding strategies that determine the optimal bid to maximize profit. The various approaches fall into 2 categories, notably forecasting market clearing prices, and estimating the behaviour of other competitors. This paper presented a simple and efficient approach for developing a bidding strategy in pay-as-bid electricity markets. It used the multiple step bid to estimate the optimal bid. One step was allocated to revenue earning while the other steps were allocated to information acquiring. Information acquiring steps obtain information from the market for estimating the optimal bid of the next day. The proposed method was used at a specified power generating unit operating in the Iranian electricity market. The study showed that the proposed bidding strategy can increase the total revenue of the unit by thirty nine per cent. 22 refs., 8 figs

  14. Transitional rates, risk and the Ontario wholesale power market

    International Nuclear Information System (INIS)

    Rothman, M.

    2001-01-01

    Navigant Consulting is a large investor-owned management consulting firm specializing in energy-based and other networked and regulated industries across Canada. The company works with clients to create delivery and protect shareholder value in the face of uncertainty and change. This presentation discussed the issue of price volatility in competitive electricity markets. The points to keep in mind for pricing in competitive power markets is that: (1) electricity should be generated simultaneously with use, (2) rates in administered markets are average over some time period, (3) competitive pool markets do not average costs, (4) in competitive pool markets, prices are set in very short (hourly or less) intervals, (5) prices in competitive markets are more volatile than in administered markets for both economic and market structure reasons, and (6) the degree of volatility and price levels can change quickly. The Ontario power market was also discussed with reference to price volatility in Ontario and what this means for electricity customers. tabs., figs

  15. Analysis of competitive power market with constant elasticity function

    International Nuclear Information System (INIS)

    Nguyen, D.H.M.; Wong, K.P.

    2003-01-01

    A solution method, for competitive power markets formulated as a Cournot game, that allows equilibrium to be determined without an explicit model of aggregated demand is presented. The method determines market equilibrium for all feasible demand conditions and thus provides a perspective on the market, independent of representative demand function, that reveals the inherent tendencies of producers in the market. Numerical solutions are determined by use of the new controlled genetic algorithm and constraint handling techniques. The solutions give production and demand elasticity distributions of the market at any feasible equilibrium price and volume. The solution distributions evaluated for the market with unspecified demand functions, were found to be consistent with previous results obtained from markets with specific demand functions. The ability of the new approach to all, and arbitrary, solutions allow specific markets to be examined, as well as very general observations to be made. Generally it was observed that: no inherent price constraint exists; price is more volatile for low volumes and high prices; market dominance and power are unaffected by price; and inelastic demand can give rise to equilibrium with lower price than responsive demand. (Author)

  16. Effects of series compensation on spot price power markets

    International Nuclear Information System (INIS)

    Shrestha, G.B.; Wang Feng

    2005-01-01

    The operation of a deregulated power market becomes more complex as the generation scheduling is dependent on suppliers' and consumers' bids. With large number of transactions in the power market changing in time, it is more likely for some transmission lines to face congestion. Series compensation, such as TCSC, with its ability to directly control the power flow can be very helpful to improve the operation of transmission networks. The effects of TCSC on the operation of a spot price power market are studied in this paper using the modified IEEE 14-bus system. Optimal Power Flow incorporating TCSC is used to implement the spot price market. Linear bids are used to model suppliers' and consumers' bids. Issues of location and cost of TCSC are discussed. The effects of levels of TCSC compensation on wide range of system quantities are studied. The effects on the total social benefit, the spot prices, transmission congestion, total generation and consumption, benefit to individual supplier and consumer etc. are discussed. It is demonstrated that though use of TCSC makes the system more efficient and augments competition in the market, it is not easy to establish general relationships between the levels of compensation and various market quantities. Simulation studies like these can be used to assess the effects of TCSC in specific systems. (Author)

  17. Agora Energiewende (2016). The power market pentagon. A pragmatic power market design for Europe's energy transition

    Energy Technology Data Exchange (ETDEWEB)

    Buck, Matthias; Redl, Christian; Steigenberger, Markus; Graichen, Patrick

    2016-04-15

    As consequence of Europe's climate and energy agenda, the European Union will generate some 50 percent of its electricity from renewables by 2030. By 2050, the EU's power system will have to be completely carbon-free. Solar photovoltaics and wind power - driven by significant cost reductions - will almost certainly contribute the biggest share of the zero-carbon technologies. Given the specific characteristics of wind power and photovoltaics (intermittent generation, high capital costs, very low variable costs), they will fundamentally change both market operations and the market design framework. Decarbonisation rests on continuous investments in these technologies. Usually it is expected that the energy market will deliver these investments, in combination with the emissions trading system. But is this view, based on simple textbook economics, enough to enable the required investments under real world conditions? In this paper, we argue that this rather theoretical view to power market design is not the way forward. Instead, a more pragmatic approach is needed, that takes into account the complex practical, political, and economic challenges of the transition towards a carbon-free power system. Thus, we propose to think of the future European market design as a Power Market Pentagon.

  18. Agora Energiewende (2016). The power market pentagon. A pragmatic power market design for Europe's energy transition

    International Nuclear Information System (INIS)

    Buck, Matthias; Redl, Christian; Steigenberger, Markus; Graichen, Patrick

    2016-01-01

    As consequence of Europe's climate and energy agenda, the European Union will generate some 50 percent of its electricity from renewables by 2030. By 2050, the EU's power system will have to be completely carbon-free. Solar photovoltaics and wind power - driven by significant cost reductions - will almost certainly contribute the biggest share of the zero-carbon technologies. Given the specific characteristics of wind power and photovoltaics (intermittent generation, high capital costs, very low variable costs), they will fundamentally change both market operations and the market design framework. Decarbonisation rests on continuous investments in these technologies. Usually it is expected that the energy market will deliver these investments, in combination with the emissions trading system. But is this view, based on simple textbook economics, enough to enable the required investments under real world conditions? In this paper, we argue that this rather theoretical view to power market design is not the way forward. Instead, a more pragmatic approach is needed, that takes into account the complex practical, political, and economic challenges of the transition towards a carbon-free power system. Thus, we propose to think of the future European market design as a Power Market Pentagon.

  19. Simulation of power plant construction in competitive Korean electricity market

    International Nuclear Information System (INIS)

    Ahn, Nam Sung; Huh, Sung Chul

    2001-01-01

    This paper describes the forecast of power plant construction in competitive Korean electricity market. In Korea, KEPCO (Korean Electric Power Corporation, fully controlled by government) was responsible for from the production of the electricity to the sale of electricity to customer. However, the generation part is separated from KEPCO and six generation companies were established for whole sale competition from April 1st, 2001. The generation companies consist of five fossil power companies and one nuclear power company. Fossil power companies are schedule to be sold to private companies including foreign investors. Nuclear power company is owned by government. The competition in generation market will start from 2003. ISO (Independence System Operator) will purchase the electricity from the power exchange market. The market price is determined by the SMP (System Marginal Price) which is decided by the balance between demand and supply of electricity in power exchange market. Under this uncertain circumstance, the energy policy planners are interested to the construction of the power plant in the future. These interests are accelerated due to the recent shortage of electricity supply in California. In the competitive market, investors are no longer interested in the investment for the capital intensive, long lead time generating technologies. Large nuclear and coal plants were no longer the top choices. Instead, investors in the competitive market are interested in smaller, more efficient, cheaper, cleaner technologies such as CCGT (Combined Cycle Gas Turbine). Electricity is treated as commodity in the competitive market. The investor's behavior in the commodity market shows that the new investment decision is made when the market price exceeds the sum of capital cost and variable cost of the new facility and the existing facility utilization depends on the marginal cost of the facility. This investor's behavior can be applied to the new investments for the

  20. Monthly bulletin of electric power market - July 1988

    International Nuclear Information System (INIS)

    1988-01-01

    This bulletin deals with the brazilian electric power consumption in July 1988, containing data about the total consumption, the growth rates, the special tariffs and monthly evolution in each brazilian region. The economic indexes of industrial production, the market and the prices of electric power and petroleum products are also presented. (C.G.C.)

  1. Monthly bulletin of electric power market - October 1988

    International Nuclear Information System (INIS)

    1988-01-01

    This bulletin deals with the brazilian electric power consumption in October 1988, containing data about the total consumption, the growth rates, the special tariffs and monthly evolution in each brazilian region. The economic indexes of industrial production, the market and the prices of electric power and petroleum products are also presented. (C.G.C.)

  2. Monthly bulletin of electric power market - September 1988

    International Nuclear Information System (INIS)

    1988-01-01

    This bulletin deals with the brazilian electric power consumption in September 1988, containing data about the total consumption, the growth rates, the special tariffs and monthly evolution in each brazilian region. The economic indexes of industrial production, the market and the prices of electric power and petroleum products are also presented. (C.G.C.)

  3. Monthly bulletin of electric power market - November 1988

    International Nuclear Information System (INIS)

    1988-01-01

    This bulletin deals with the brazilian electric power consumption in November 1988, containing data about the total consumption, the growth rates, the special tariffs and monthly evolution in each brazilian region. The economic indexes of industrial production, the market and the prices of electric power and petroleum products are also presented. (C.G.C.)

  4. Monthly bulletin of electric power market - December 1988

    International Nuclear Information System (INIS)

    1988-01-01

    This bulletin deals with the brazilian electric power consumption in December 1988, containing data about the total consumption, the growth rates, the special tariffs and monthly evolution in each brazilian region. The economic indexes of industrial production, the market and the prices of electric power and petroleum products are also presented. (C.G.C.)

  5. Power market restructuring in Asia : Russia, China, India, and Japan

    International Nuclear Information System (INIS)

    Hammons, T.J.; Zhong, J.; Mukhopadhyay, S.; Kurihara, I.

    2008-01-01

    Many countries are now in the process of deregulating their power industries in order to promote growth and competitiveness. This paper discussed power market restructuring activities in Russia, China, India and Japan. Economic convergence points in Russian and Asian power markets were reviewed. The state of Russia and China's power industry after the implementation of recent power restructuring initiatives was discussed. Technical characteristics of the industries were evaluated, and market development plans were outlined. Regional electricity markets in Asia were discussed, as well as issues related to domestic and foreign investment. Institutional reforms were reviewed, and individual outlines of revisions for the power industries of the 4 countries were presented. The study demonstrated that structuring processes vary from country to country. Differences in restructuring patterns were attributed to economic differences; country-specific features established within the electric power industry; and attitudes towards deregulation. It was concluded that the reforms adopted by the countries will lead to the expansion of national electric power systems. 23 refs., 4 tabs., 6 figs

  6. A new computational method for reactive power market clearing

    International Nuclear Information System (INIS)

    Zhang, T.; Elkasrawy, A.; Venkatesh, B.

    2009-01-01

    After deregulation of electricity markets, ancillary services such as reactive power supply are priced separately. However, unlike real power supply, procedures for costing and pricing reactive power supply are still evolving and spot markets for reactive power do not exist as of now. Further, traditional formulations proposed for clearing reactive power markets use a non-linear mixed integer programming formulation that are difficult to solve. This paper proposes a new reactive power supply market clearing scheme. Novelty of this formulation lies in the pricing scheme that rewards transformers for tap shifting while participating in this market. The proposed model is a non-linear mixed integer challenge. A significant portion of the manuscript is devoted towards the development of a new successive mixed integer linear programming (MILP) technique to solve this formulation. The successive MILP method is computationally robust and fast. The IEEE 6-bus and 300-bus systems are used to test the proposed method. These tests serve to demonstrate computational speed and rigor of the proposed method. (author)

  7. Deregulation and competitive power markets -- Its impact on developing economies

    International Nuclear Information System (INIS)

    Saran, K.

    1998-01-01

    The aim of privatization in developed countries is to encourage competition in generation and supply of power whereas the focus of developing economies is to bridge the demand supply gap by addition of capacity. However, there needs to be a reconciliation between these two apparently having conflicting objectives even in case of developing economies. In competitive power markets it is necessary that rules of the game are identified in advance and followed uniformly by all players. Existence of a ''referee'' would be necessary to regulate the game so as to ensure fair play. The regulatory institution would serve this purpose and work as a stimulator to development of privatization and competitive power markets in developing economies. Consumer interests should be of upper-most priority in the mind while establishing power markets and regulatory institutions, particularly as market forces are unfavorable to consumer interests in power shortage conditions. As competition fosters, gradually market forces take over and the ''harsh'' regulator would convert itself to a ''silent vigil referee'' so as to ensure genuine competition. The debate of deregulation vs. regulation will continue but the show must go on for building of an increasingly sound, competitive and vibrant power sector in the interest of end use consumers. The planned and phased restructuring though a delayed process is a preferred process and India is fully determined to achieve this

  8. Market Power and Risk of Price Uncertainty (A Case Study of Date Market

    Directory of Open Access Journals (Sweden)

    mohammad nabi shahiki tash

    2016-09-01

    Full Text Available Date is as one of the important items of the agricultural production in Iran as Iran's share of global production was 14.1% in 2012 and rank of production increased to second in the world too. In recent years, price uncertainty in date market has increased due to changes in government policies on date prices pattern, from a guaranteed buying pattern to negotiated price pattern. According to the importance of this industry in the country and issues that are always in marketing and market making of agricultural products in developing countries, This paper seeks to measure marketing margins in the industry due to the product's market power and price volatility, and to achieve this goal, the main idea of this paper based on the study Brorsen et al (11. This paper provides a conceptual and empirical framework for analyzing marketing margins in a date market facing output price uncertainty in Iran. Present study evaluated marketing margins into component reflecting the marginal cost of the processing industry, oligopoly price distortions, and an output risk component. The empirical finding is that, while marketing margin is about 33%, the coefficient for oligopoly is more than the coefficient for oligopsony. In the other words, there is an asymmetric monopoly power among buyers and sellers, Also the estimated coefficient for price risk based on exponential GARCH approach indicates, this factor would affect the marketing margin about 7 percent, if all other factors remain constant.

  9. Selection of power market structure using the analytic hierarchy process

    International Nuclear Information System (INIS)

    Subhes Bhattacharyya; Prasanta Kumar Dey

    2003-01-01

    Selection of a power market structure from the available alternatives is an important activity within an overall power sector reform program. The evaluation criteria for selection are both subjective as well as objective in nature and the selection of alternatives is characterised by their conflicting nature. This study demonstrates a methodology for power market structure selection using the analytic hierarchy process, a multiple attribute decision- making technique, to model the selection methodology with the active participation of relevant stakeholders in a workshop environment. The methodology is applied to a hypothetical case of a State Electricity Board reform in India. (author)

  10. Investigation of competition within the international wind power market

    International Nuclear Information System (INIS)

    1995-11-01

    The aim was to investigate the nature of the competition within the international wind power market. This includes an evaluation of new commercial structures and the strong and weaker aspects of the competence and abilities of adaptation observed in relation to the Danish wind power industry. Emphasis is also put on the description of windmill-producing firms located abroad, their market development, competitiveness, level of activities and economic power. The results of this investigation are given in detail, illustrated with statistical data. (AB)

  11. Green laser pointers for visual astronomy: how much power is enough?

    Science.gov (United States)

    Bará, Salvador; Robles, Marisol; Tejelo, Isabel; Marzoa, Ramón I; González, Héctor

    2010-02-01

    Green laser pointers with output powers in the tens to hundreds of milliwatt (mW) range, clearly exceeding the limiting 5 mW of American National Standards Institute class 3a (International Electrotechnical Commission class 3R), are now easily available in the global market. They are increasingly being used in public sky observations and other nighttime outreach activities by educators and science communicators in countries where their use is not well regulated, despite the fact that such high power levels may represent a potential threat to visual health. The purpose of this study was to determine the output power reasonably required to perform satisfactorily this kind of activities. Twenty-three observers were asked to vary continuously the output power of a green laser source (wavelength 532 nm) until clearly seeing the laser beam propagating skyward through the atmosphere in a heavily light-polluted urban setting. Measurements were conducted with observers of a wide range of ages (9 to 56 years), refractions (spherical equivalents -8.50 to +1.50 diopters), and previous expertise in using lasers as pointing devices outdoors (from no experience to professional astronomers). Two measurement runs were made in different nights under different meteorological conditions. The output power chosen by observers in the first run (11 observers) averaged to 1.84 mW (+/-0.68 mW, 1 SD). The second run (17 observers) averaged to 2.91 mW (+/-1.54 mW). The global average was 2.38 mW (+/-1.30 mW). Only one observer scored 5.6 mW, just above the class 3a limit. The power chosen by the remaining 22 observers ranged from 1.37 to 3.53 mW. Green laser pointers with output powers below 5 mW (laser classes American National Standards Institute 3a or International Electrotechnical Commission 3R) appear to be sufficient for use in educational nighttime outdoors activities, providing enough bright beams at reasonable safety levels.

  12. Engineering approach to model and compute electric power markets settlements

    International Nuclear Information System (INIS)

    Kumar, J.; Petrov, V.

    2006-01-01

    Back-office accounting settlement activities are an important part of market operations in Independent System Operator (ISO) organizations. A potential way to measure ISO market design correctness is to analyze how well market price signals create incentives or penalties for creating an efficient market to achieve market design goals. Market settlement rules are an important tool for implementing price signals which are fed back to participants via the settlement activities of the ISO. ISO's are currently faced with the challenge of high volumes of data resulting from the increasing size of markets and ever-changing market designs, as well as the growing complexity of wholesale energy settlement business rules. This paper analyzed the problem and presented a practical engineering solution using an approach based on mathematical formulation and modeling of large scale calculations. The paper also presented critical comments on various differences in settlement design approaches to electrical power market design, as well as further areas of development. The paper provided a brief introduction to the wholesale energy market settlement systems and discussed problem formulation. An actual settlement implementation framework and discussion of the results and conclusions were also presented. It was concluded that a proper engineering approach to this domain can yield satisfying results by formalizing wholesale energy settlements. Significant improvements were observed in the initial preparation phase, scoping and effort estimation, implementation and testing. 5 refs., 2 figs

  13. Nuclear power creates new possibilities for marketing

    International Nuclear Information System (INIS)

    Van Vuren, K.

    1978-01-01

    Irradiation of food presents various advantages over other forms of food sterilization and preservation: 1) food is disinfested of insects, microorganisms and parasites without harming the fooddstuff itself; 2) food is handled in its packaged form when irradiated; 3) the irradiation process is a 'cold' process, i.e. foodstuff need not undergo a rise in temperature; this prevents harming of the tissues; and 4) the storage life is increased, creating new possibilities for marketing and trade. A few experiments with vegetables, fruit and meat are described

  14. 78 FR 56691 - Sapphire Power Marketing LLC; Supplemental Notice That Initial Market-Based Rate Filing Includes...

    Science.gov (United States)

    2013-09-13

    ... Power Marketing LLC; Supplemental Notice That Initial Market-Based Rate Filing Includes Request for... Sapphire Power Marketing LLC's application for market-based rate authority, with an accompanying rate... submission of protests and interventions in lieu of paper, using the FERC Online links at http://www.ferc.gov...

  15. 78 FR 4842 - Linden VFT, LLC v. Brookfield Energy Marketing, LP, Cargill Power Markets, LLC; Notice of Complaint

    Science.gov (United States)

    2013-01-23

    ... v. Brookfield Energy Marketing, LP, Cargill Power Markets, LLC; Notice of Complaint Take notice that... Brookfield Energy Marketing, LP and Cargill Power Markets, LLC (Respondents) alleging that, Respondents... subscribed docket(s). For assistance with any FERC Online service, please email [email protected

  16. 78 FR 54888 - Guzman Power Markets, LLC; Supplemental Notice That Initial Market-Based Rate Filing Includes...

    Science.gov (United States)

    2013-09-06

    ... From the Federal Register Online via the Government Publishing Office DEPARTMENT OF ENERGY Federal Energy Regulatory Commission Guzman Power Markets, LLC; Supplemental Notice That Initial Market-Based... above-referenced proceeding, of Guzman Power Markets, LLC's application for market-based rate authority...

  17. Competitive power markets and grid reliability : keeping the promise

    International Nuclear Information System (INIS)

    Goulding, D.

    2005-01-01

    This white paper discussed various links between restructuring, competitive markets and reliability in the consolidation of electricity markets in Ontario. A historical approach was used, and the first section of the paper reviewed how reliability was managed in the pre-market period. The second section discussed the current reliability model and some of the general issues it has raised, as well as lessons learned. Structural reforms were reviewed. It was noted that currently dominant generators hold more market share than is compatible with ideas of workable competition. Issues concerning the mitigation of market power were discussed, with specific reference to the importance of public opinion. The need for mandatory standards and inclusive processes was emphasized, as well as the implementation of effective communication strategies and consumer education. A resource adequacy mechanism was recommended. The role of the Ontario Power Authority (OPA) was reviewed. Issues concerning consumer protection were examined. Future priorities included investment in infrastructure and reliability, as well as a realignment of markets. It was suggested that energy and reserve trading are critical for ensuring reliability in the market paradigm. Markets and inter-regional trading were discussed in terms of promoting reliability. Improvements in infrastructure were recommended, as well as a reduction in trade barriers. It was concluded that an over-arching, industry-wide commitment to investing in reliability is essential for managing the restructuring and reliability relationship in the years ahead. 15 refs

  18. Optimal Wind Power Uncertainty Intervals for Electricity Market Operation

    Energy Technology Data Exchange (ETDEWEB)

    Wang, Ying; Zhou, Zhi; Botterud, Audun; Zhang, Kaifeng

    2018-01-01

    It is important to select an appropriate uncertainty level of the wind power forecast for power system scheduling and electricity market operation. Traditional methods hedge against a predefined level of wind power uncertainty, such as a specific confidence interval or uncertainty set, which leaves the questions of how to best select the appropriate uncertainty levels. To bridge this gap, this paper proposes a model to optimize the forecast uncertainty intervals of wind power for power system scheduling problems, with the aim of achieving the best trade-off between economics and reliability. Then we reformulate and linearize the models into a mixed integer linear programming (MILP) without strong assumptions on the shape of the probability distribution. In order to invest the impacts on cost, reliability, and prices in a electricity market, we apply the proposed model on a twosettlement electricity market based on a six-bus test system and on a power system representing the U.S. state of Illinois. The results show that the proposed method can not only help to balance the economics and reliability of the power system scheduling, but also help to stabilize the energy prices in electricity market operation.

  19. Market Integration of Virtual Power Plants

    DEFF Research Database (Denmark)

    Petersen, Mette Kirschmeyer

    increasingly challenging due to the intrinsic variability of production technologies such as photovoltaics and wind turbines. In a Smart Grid system the balancing task will therefore be handled by mobilizing flexibility on the consumption side. This Thesis assumes that the Smart Grid should be commercially......Global efforts to reduce emissions of carbon dioxide drives the introduction of renewable power production technologies into the existing power system. The real-time balance between production and consumption must, however, still be maintained at all times. Unfortunately, this is becoming....... It does however significantly sharpen the discussion of the flexibility concept and provides a categorization of flexible systems. This Thesis also investigates what value can be created from the different types of flexibility by assuming that the Virtual Power Plant will generate profit by trading...

  20. 76 FR 36914 - Astoria Generating Company, L.P., NRG Power Marketing LLC, Arthur Kill Power LLC, Astoria Gas...

    Science.gov (United States)

    2011-06-23

    ... Generating Company, L.P., NRG Power Marketing LLC, Arthur Kill Power LLC, Astoria Gas Turbine Power LLC... Power Marketing LLC, Arthur Kill Power LLC, Astoria Gas Turbine Power LLC, Dunkirk Power LLC, Huntley... when a document is added to a subscribed docket(s). For assistance with any FERC Online service, please...

  1. Evaluating transfer capability of economic-driven power markets

    DEFF Research Database (Denmark)

    Xu, Zhao

    2007-01-01

    in the present economic-driven electricity markets. A mathematical model of a multi-objective optimization (MOOP) technique has been adopted and presented here for transfer capability studies; which can be helpful for power system planning and operation procedures. The newly-developed algorithm is being tested......The on-going restructuring of electric power utilities poses great challenges for power system engineers to plan and operate power systems as economical and reliable as possible. This paper discusses an important issue, which has been usually neglected, when quantifying active power transfer levels...

  2. Power marketers: Who are they, and what do they do?

    Energy Technology Data Exchange (ETDEWEB)

    Sioshansi, F.P. [Convector Consulting NA Inc., Menlo Park, CA (United States); Altman, A. [EPRI, Palo Alto, CA (United States)

    1998-12-01

    Although activity quintupled to 1.2 billion megawatt-hours in 1997, many electric industry participants still have only a vague idea of what the identity and role of power marketers are. Like the independent power producers before them, however, they should no longer be regarded merely as marginal side players. This article attempts to explain what power marketing is, who power marketers are, what they do, why they do it, and what is behind their explosive growth in the past few years. This article also explains what types of products and services they offer, why these products and services are in demand, and what are the fundamental drivers for this demand. Understanding the last item is particularly significant; namely, the rapid restructuring of the wholesale--soon to be followed by the retail--electricity markets in the United States. An equally important impetus for the industry`s growth is the passage of the highly significant Energy Policy Act in 1992 and, more recently, the promulgation of Orders 888 and 889 of the Federal Energy Regulatory Commission (FERC) in 1996. In the absence of those, there would be no power marketing industry as it is known today.

  3. Marketing Verde: responsabilidade social e ambiental integradas na envolvente de marketingGreen Marketing: integrated social and environmental responsibility in the marketing environmentMarketing Verde: responsabilidad social y ambiental integrada en la envolvente de marketing

    Directory of Open Access Journals (Sweden)

    DALMORO, Marlon

    2009-03-01

    Full Text Available RESUMOO presente estudo tem como objetivo principal analisar e descrever como a responsabilidade social e ambiental está integrada na envolvente de marketing de uma unidade franqueada da Companhia Coca-Cola. Ao encontro das percepções de Karna, Hansen e Juslin (2001, a envolvente de marketing é descrita, baseada em três níveis hierárquicos: marketing estratégico, estrutural e funcional. Neste sentido, realizou-se uma abordagem qualitativa com estudo de caso, no qual os dados foram coletados, por meio de entrevistas semiestruturadas com pessoas envolvidas no processo de gestão ambiental e social da empresa franqueada. No tratamento dos dados foi utilizada análise de conteúdo. Na percepção dos entrevistados, a empresa encontra-se em um avançado processo de integração em toda a organização de uma cultura de marketing verde, principalmente, pela relação de franqueado, mantida com a Companhia Coca-Cola. Observou-se que a empresa franqueada, bem como a companhia, de modo geral, encontram-se numa situação pró-ativa em termos de marketing verde, mesmo que o ambiente institucional não cumpra com o seu papel na plenitude.ABSTRACTThis study aims to describe and analyze as social and environmental responsibility is integrated in the marketing strategy of a Coca-Cola Company franchisee. By the perceptions of Karna, Hansen and Juslin (2001, environment marketing is described based on three hierarchical levels: strategic, structural and functional marketing. There has been developed a qualitative approach through case study, in which the data were collected through semi-structured interviews with people involved in the process of environmental and social management of the franchisee company. Data treatment was used in the analysis of content. In the interviewer’s perception, the company is in advanced process of integration across the organization of a green marketing culture, primarily by the relationship of the franchisee maintained

  4. Market Integration of Virtual Power Plants

    DEFF Research Database (Denmark)

    Petersen, Mette Kirschmeyer

    . It does however significantly sharpen the discussion of the flexibility concept and provides a categorization of flexible systems. This Thesis also investigates what value can be created from the different types of flexibility by assuming that the Virtual Power Plant will generate profit by trading...

  5. Canada in the world power market

    International Nuclear Information System (INIS)

    Maclean, Susan; Rogers, Bryan.

    1983-01-01

    Canadian power and industrial projects world-wide are highlighted in this annual feature. A short section on the CANDU Wolsung Reactor in the Republic of Korea mentions that it went critical in November 1982 after taking only 60 months to complete

  6. Development of a virtual power market model to investigate strategic and collusive behavior of market players

    International Nuclear Information System (INIS)

    Shafie-khah, Miadreza; Parsa Moghaddam, Mohsen; Sheikh-El-Eslami, Mohamad Kazem

    2013-01-01

    In this paper, a virtual power market model is proposed to investigate the behavior of power market players from regulator's point of view. In this approach, strategic players are modeled in a multi-agent environment. These agents which are virtual representative of actual players forecast the prices and participate in the markets, exactly the same as real world situation. In addition, the role of ISO is encountered by using security constraint unit commitment (SCUC) and security constraint economic dispatch (SCED) solutions. Moreover, the interaction between market players is modeled using a heuristic dynamic game theory algorithm based on the supply function equilibria (SFE). In addition to the collusive behavior, using the proposed model, the short-term strategic behavior of players, which their effects will appear in long-term, can be simulated. The proposed model enables the market regulators to make decision before implementing new market rules with the confidence of their results. To represent the effectiveness of the proposed method, a case study including wind power plants is considered and the impact of various market rules on players’ behavior is simulated and discussed. Numerical studies indicate that simulating the strategic and collusive behavior prior to any change in the market rules is necessary. - Highlights: • A virtual power market model is proposed using a heuristic dynamic game theory. • The proposed model can simulate the behavior of market players in a certain period. • This model can evaluate the oligopoly, collusive and strategic behavior of players. • The price uncertainty and security constraint are considered. • Neglecting strategic behavior of players can cause adverse consequences

  7. Market potential of IGCC for domestic power production

    International Nuclear Information System (INIS)

    Gray, D.; Tomlinson, G.; Hawk, E.; Maskew, J.

    1999-01-01

    Mitretek Systems and CONSOL Inc. have completed the first phase of a market potential study for Integrated Coal Gasification Combined Cycle (IGCC) domestic power production. The U. S. Department of Energy (DOE) funded this study. The objective of this study is to provide DOE with data to estimate the future domestic market potential of IGCC for electricity generation. Major drivers in this study are the state of technology development, feedstock costs, environmental control costs, demand growth, and dispatchability. This study examines IGCC potential for baseload power production in the Northeast U. S., an important market area by virtue of existing coal infrastructure and proximity to coal producing regions. IGCC market potential was examined for two levels of technology development as a function of natural gas price and carbon tax. This paper discusses the results of this study, including the levels of performance and cost necessary to insure competitiveness with natural gas combined cycle plants

  8. "Green earth, women's power, human liberation": women in peasant movements in India.

    Science.gov (United States)

    Omvedt, G

    1992-01-01

    The experience of 2 peasant women's movements in India's state of Maharashtra--Stri Mukti Sangharsh and Shetkari Mahila Aghadi--highlights the potential power of women in resisting capitalist exploitation of peasant and forest-dwelling communities. The former organization is the women's branch of a movement that is resisting the ecological destruction and displacement of peasants and tribal people resulting from development projects such as dam construction; the latter addresses the demand for fair prices for agricultural produce and inequities created by a market economy. Both are mass-based, self-financed people's movements unconnected with any political party. Although women are under-represented in the formal decision-making bodies of the parent organizations, they are struggling to become a central force in the development of alternative technology and agriculture. In 1990, Stri Mukti Sangharsh activists devised a new slogan--green earth, women's power, human liberation--summarizing this process. Similarly, Shetkari Mahila Aghadi calls upon women to monopolize political power and runs all-women panels in district council elections. These campaigns have challenged women's exclusion from ownership of land in spite of laws granting property rights and placed the issues of women's health and nutrition on the political agenda. Moreover, peasant women have played a leading role in the current experimentation with energy-recycling, regenerative, low-input agricultural development. Together, these developments may provide Indian women with the power to recover their former centrality in agricultural decision-making and production.

  9. The Nordic electric power market. A study of the market characteristics, price factors and the competitive environment of the Nordic power market

    International Nuclear Information System (INIS)

    Keskikallio, J.; Lindholm, J.

    2003-06-01

    The market price of power depends on the balance between energy supply and demand. This balance depends on several external factors: the hydrological situation, temperature, time, fuel prices and exchange rates, transmission capacity and congestion, business cycles, other weather-related factors (wind, sun etc.) There are interdependencies between the factors, but the greatest price effects are caused by changes in the hydrological situation (affects energy supply) and temperature (affects mainly demand). Transmission capacity is normally sufficient, especially between Sweden and Finland. When congestion occurs, the price effects may be drastic, due to differences between the countries in the energy production mix. Price areas with several other bordering price areas (Oslo) have the lowest price level. The Helsinki area has the highest price level over time. Congestion is more frequent between southern Sweden and Norway, which accounts for a major part of the difference between the Helsinki area price and the system price. Market concentration is very high in separate price areas, but only moderate for the Nordic market as a whole. Congestion automatically leads to a highly concentrated sub-market. Further market concentration should be avoided, and congestion management should be improved in order to ensure a functioning market. Our findings also included the fact that although power producers have increased their profits since the deregulation of the market, there were no conclusive evidence of market power abuse. A continued trend toward higher profits may change the situation in the future, as the possibility to take advantage of market power already exists. Transmission System Operators (TSO's) have a crucial role for ensuring a functioning power market. As the actions of the TSO may have adverse effects, they should be continuously monitored and subject to much tighter scrutiny than 'ordinary' energy companies. Issues have arisen from the TSO's trading of

  10. Oligopolistic differentiation of the Colombian green bean coffee in the US market

    Directory of Open Access Journals (Sweden)

    Andrés Julián Rendón Cardona

    2013-06-01

    Full Text Available New Empirical Industrial Organization (NEIO literature notes that imperfect foreign competition among commodities may be characterized by prices, quantities and product differentiation. This paper shows that the effectiveness of the differentiation strategy of Colombian green bean coffee in the US market has caused Colombia to compete in terms of quantities with its major opponent, Brazil. In order to show it, this paper brings a set of models which allow us to identify the competitive structure followed by Brazil and Colombia in the United States market of green bean coffee imports. These models are evaluated through a likelihood ratio test to determine which of them best explains the data. Stackelberg is the best model showing Brazil’s leadership in terms of quantities.

  11. Customer Purchasing Behavior Analysis as Alternatives for Supporting In-Store Green Marketing Decision-Making

    Directory of Open Access Journals (Sweden)

    M. Alex Syaekhoni

    2017-11-01

    Full Text Available Due to increasing concerns about environmental protection, the environmental sustainability of businesses has been widely considered in the manufacturing and supply chain context. Further, its adoption has been implemented in the retail industry for marketing field, including green product promotion. This study aimed to propose a customer purchasing behavior analysis as an alternative for supporting decision-making in order to promote green products in retail stores. Hence, right-on-target marketing strategies can be implemented appropriately. The study was carried out using shopping path data collected by radio frequency identification (RFID from a large retail store in Seoul, South Korea. In addition, the store layout and its traffic were also analyzed. This method is expected to help experts providing appropriate decision alternatives. In addition, it can help retailers in order to increase product sales and achieve high levels of customer satisfaction.

  12. Beyond blue pico laser: development of high power blue and low power direct green

    Science.gov (United States)

    Vierheilig, Clemens; Eichler, Christoph; Tautz, Sönke; Lell, Alfred; Müller, Jens; Kopp, Fabian; Stojetz, Bernhard; Hager, Thomas; Brüderl, Georg; Avramescu, Adrian; Lermer, Teresa; Ristic, Jelena; Strauss, Uwe

    2012-03-01

    There is a big need on R&D concerning visible lasers for projection applications. The pico-size mobile projection on the one hand awaits the direct green lasers with sufficiently long lifetimes at optical powers above 50mW. In this paper we demonstrate R&D-samples emitting at 519nm with lifetimes up to 10.000 hours. The business projection on the other hand requires high power operation and already uses blue lasers and phosphor conversion, but there is a strong demand for higher power levels. We investigate the power limits of R&D laser structures. In continuous wave operation, the power is limited by thermal roll-over. With an excellent power conversion efficiency of up to 29% the thermal roll-over is as high as 2.5W for a single emitter in TO56 can. We do not observe significant leakage at high currents. Driven in short pulse operation to prevent the laser from self heating, linear laser characteristics of optical power versus electrical current are observed up to almost 8W of optical power.

  13. Electricity market liberalisation in Europe. Who's got the power?

    International Nuclear Information System (INIS)

    Lise, W.; Linderhof, V.

    2004-10-01

    The European electricity market is in the middle of a transformation from monopolistic state-owned production and distribution to privatised markets, with various competing firms. The speed of privatisation differs widely across Europe from full trade of electricity at the wholesale market in Scandinavian countries, to partial trade on the wholesale market in The Netherlands and Germany, and no trade on the wholesale market in France and Belgium. Hence, the market and its rules are no longer fixed, and the electricity market is in the middle of a dynamic and complex process of change. This report discusses whether the liberalisation process can result in more efficient electricity production in Europe. In addition, the environmental impacts of the liberalisation process are studied. Efficiency of electricity production is analysed with a static computational game theoretic model, which compares strategic options of and interactions among energy suppliers. This model is calibrated to the European electricity market in eight countries, namely Belgium, Denmark, Finland, France, Germany, The Netherlands, Norway, and Sweden. In a liberalised market, large firms are most likely to behave strategically and exercise market power in order to maximise profits. As a result, wholesale prices might increase, partially or fully off-setting the purpose of liberalisation, namely to decrease wholesale prices. Also, a potential market leader may emerge, who by anticipating on the reaction of followers, could acquire higher profits by increasing production and market share. Finally, firms can also acquire passive ownership in other firms. Passive cross-border ownership can increase a firm's market power and profits, resulting in even higher wholesale prices. The environmental impacts of different scenarios of producer behaviour are ambiguous. Under full competition, greenhouse gas emissions decline compared to the initial situation, while acidification and smog formation increase. In

  14. Operation of Modern Distribution Power Systems in Competitive Electricity Markets

    DEFF Research Database (Denmark)

    Hu, Weihao

    , DG units, loads and electricity price are studied. Further, the effect of energy storage systems will be considered, and an optimal operation strategy for energy storage devices in a large scale wind power system in the electricity market is proposed. The western Danish power system, which has large...... strategy for trading wind power in the Danish short-term electricity market in order to minimize the imbalance costs for regulation. A load optimization method based on spot price for demand side management in Denmark is proposed in order to save the energy costs for 3 types of typical Danish consumers....../discharging strategies on the spot market price and the interaction between the electricity price and the system demand are presented and discussed....

  15. The reconfiguration perspectives of the French power market

    International Nuclear Information System (INIS)

    2004-11-01

    The French electric power market is now opened to competition to all non-residential users. Since June 2004, small companies, local authorities and professionals can freely select their power supplier. While eligibility remains optional, the conditions of the French market limits the penetration of newcomers. In addition to the dominating weight of the historical operator (Electricite de France - EdF), the present-day level of regulated prices discourage the consumers to use their eligibility. Despite these differences, EdF's challengers multiply the initiatives: acquisition of production means, aggressive commercial offer, sectoral and geographical targeting of clients etc, in order to gain market shares over the French territory. This study tackles the following questions: how to optimize one's sourcing; how to take market shares to the historical operator; how to structure the commercial offers; how to conciliate prices and competition; what will be the best commercialization circuits; what clients are to be targeted; what will be the impact of purchases grouping; what is the role of intermediaries and advisors; who will benefit of competition; what will be the consequences for EdF of the opening to competition. The study gives a complete overview of the French electric power market and of its perspectives. It includes an analysis of the strategic and commercial positioning of the main operators of the market. (J.S.)

  16. SPS market analysis. [small solar thermal power systems

    Science.gov (United States)

    Goff, H. C.

    1980-01-01

    A market analysis task included personal interviews by GE personnel and supplemental mail surveys to acquire statistical data and to identify and measure attitudes, reactions and intentions of prospective small solar thermal power systems (SPS) users. Over 500 firms were contacted, including three ownership classes of electric utilities, industrial firms in the top SIC codes for energy consumption, and design engineering firms. A market demand model was developed which utilizes the data base developed by personal interviews and surveys, and projected energy price and consumption data to perform sensitivity analyses and estimate potential markets for SPS.

  17. The role of power exchanges for the creation of a single European electricity market: market design and market regulation

    International Nuclear Information System (INIS)

    Boisseleau, F.

    2004-01-01

    The electricity sector worldwide is undergoing a fundamental transformation of its institutional structure as a consequence of the complex interactions of political, economic and technological forces. The way the industry is organized is changing from vertically integrated monopolies to unbundled structures that favor market mechanisms. This process in Europe, known as the liberalization process, has had a wide impact on the European electricity industry. The focus of this dissertation is an analysis of the role of electricity power exchanges in the recently liberalized electricity markets of Europe. In the context of creating a competitive electricity market at a European level, the key questions considered are the functioning of these power exchanges with respect to electricity characteristics, market design and regulatory framework. In Europe, very little attention has been paid to the role of these new marketplaces and to the issue of market design in general. Hence the main purpose of this work was to analyze how these marketplaces facilitate the trading of electricity and the role they can play in the construction of a pan-European competitive electricity market. An analysis of power exchange requires taking into account the 'double-duality' of such institutions. One, power exchanges are both a market and an institution. As a market they facilitate the trading of electricity and determine an equilibrium price. As an institution power exchanges have their own objectives and constraints, and play a role in the market design of the overall electricity market. Two, the relationship between electricity power exchanges and liberalization is neither linear nor one way: liberalization encourages the birth of such marketplaces yet marketplaces are more than the results of such process, they are also a driving force of the liberalization process. This thesis is divided into three parts. The current situation in Europe and different existing theoretical approaches in

  18. Grant places market power mitigation at top of the agenda

    International Nuclear Information System (INIS)

    1998-01-01

    In his address to the IPPSO Conference, John Grant, the Vice Chair of the Ontario Market Design Committee (MDC) reviewed the events leading up to the formation of the MDC, outlined the mandate of the Committee, and reviewed the various issues that they will be reporting on to the Ontario Minister of Energy before the end of 1998. In all, the MDC is expected to submit four quarterly progress reports. The first was submitted in March 1998. It focused on the structure and governance of the central market-management body, the independent Market Operator (IMO), the IMO's relationship to the Ontario Energy Board, and some guidelines for the design of the wholesale electricity market. The remaining three reports, prepared by the several subcommittees of the MDC, will deal with market power mitigation, wholesale and retail market design, the environment, and transmission and distribution. He identified mitigation of the market power of Ontario Hydro as the dominant generator as the major challenge facing the MDC. He explained that the MDC is looking at some measures to put in place before deregulation takes effect, as well as measures that may be introduced after, in response to problems as they arise

  19. Online marketing of green electricity in Germany—A content analysis of providers’ websites

    International Nuclear Information System (INIS)

    Herbes, Carsten; Ramme, Iris

    2014-01-01

    There is an increasing body of research on consumer preferences concerning electricity from renewable resources. The purpose of this study is to analyze how providers’ online marketing in one of the most developed markets for green energy can be improved. We conducted a content analysis of nearly 480 providers’ websites, examining as many as 620 products. We found that energy providers’ communication seems to be in line with academic research on potential customer benefits (utilitarian benefits, “warm glow”, nature experience). However, communication could be improved by giving more detailed information on the impact of the consumer's decision, e.g. by giving numbers on CO 2 -emissions saved. Moreover, providers could improve the effectiveness of their visual messages by using more pictures related to renewable energy. Further, self-expressive benefits of buying green energy could be created by offering merchandise articles symbolizing the contribution a consumer makes by choosing a green tariff. When comparing purely green energy providers to other providers, we found that the former offer a wider choice as well as more products supporting new renewable installations. Important implications for policy makers aiming to phase out alternative energy subsidies emerge from our findings. - Highlights: • We examine more than 600 product pages of green electricity providers in Germany. • We analyze providers’ product and communication policy. • Providers aptly address utilitarian and some psychological customer benefits. • Self-expressive benefits of buying green energy are not yet addressed. • Visual language and level of detail of information can be improved

  20. Pengaruh Strategi Green Marketing Mix Dan Pengetahuan Produk Terhadap Keputusan Pembelian (Studi Kasus Konsumen Ponsel Nokia)

    OpenAIRE

    Annisa, Fiona

    2015-01-01

    This study aimed to identify and analyze the influence of green marketing mix strategy and product knowledge on purchasing decisions, consumer studies Nokia phone in Jakarta. Type of research design used was descriptive research, conducted at the biggest mobile phone mall ITC Roxy Mas, with 130 respondence during the period May to July 2014. Sampling techniques used was purposive sample to respondents who purchased Nokia. Thetools was used for the quantitative study, was a questionnaire. The ...

  1. Green Marketing and Its Impacts on Consumer Behavior in Sports Shops

    OpenAIRE

    Javad Shahlaee

    2014-01-01

    The aim of this study was investigation of green marketing and its impacts on consumer behavior in sports shops in East Azerbaijan province of Iran. The present study is functionalized by objectives and done by field. The study statistical society was sports shops in East Azerbaijan and 210 samples were chosen randomly according to Morgan sampling method and 196 questionnaires were collected finally. The author-prepared questionnaire’s validity was approved by some experts in sport management...

  2. Merger market power analysis: Pacific Enterprises and Enova Corporation

    International Nuclear Information System (INIS)

    Bailey, S.

    1999-01-01

    The Pacific Enterprises - Enova (PE-Enova) merger may be viewed as an example of the new breed of gas and power 'convergence' mergers. The merger involved the combination of a large gas distribution utility and a contiguous gas and electric utility located in Southern California. As with most mergers, the PE-Enova merger was proposed to federal and state regulators as an opportunity to achieve ratepayer savings. However, the merger also presented an issue of vertical market power involving the substantial electric generation capacity served by Southern California Gas Company (SoCalGas) and its potential impact on electric market prices, and the associated revenues for generation assets owned by San Diego Gas and Electric (SDGandE). In order for the merger to proceed, the approval of at least five separate State and federal regulators would be required. Although much of the attention of state regulators, proponents, and intervenors surrounded the division of synergy savings between ratepayers and shareholders, the analysis of the potential for market power abuse was extensive. Intervenors presented numerous complex arguments regarding the potential adverse effects of the merger on competition. In particular, intervenors argued that the combined company would manipulate its storage and transport operations to influence the delivered price of gas to California generators, and therefore, the price of power in the wholesale electric market. The arguments surrounding the existence and impacts of market power in this case are of interest in the understanding the nature and complexity of factors that may be considered in evaluating mergers. The proceeding also provides insight into how regulators are grappling with market power issues associated with convergence mergers, and weigh merger costs and benefits

  3. Market assessment of photovoltaic power systems for agricultural applications worldwide

    Science.gov (United States)

    Cabraal, A.; Delasanta, D.; Rosen, J.; Nolfi, J.; Ulmer, R.

    1981-01-01

    Agricultural sector PV market assessments conducted in the Phillippines, Nigeria, Mexico, Morocco, and Colombia are extrapolated worldwide. The types of applications evaluated are those requiring less than 15 kW of power and operate in a stand alone mode. The major conclusions were as follows: PV will be competitive in applications requiring 2 to 3 kW of power prior to 1983; by 1986 PV system competitiveness will extend to applications requiring 4 to 6 kW of power, due to capital constraints, the private sector market may be restricted to applications requiring less than about 2 kW of power; the ultimate purchase of larger systems will be governments, either through direct purchase or loans from development banks. Though fragmented, a significant agriculture sector market for PV exists; however, the market for PV in telecommunications, signalling, rural services, and TV will be larger. Major market related factors influencing the potential for U.S. PV Sales are: lack of awareness; high first costs; shortage of long term capital; competition from German, French and Japanese companies who have government support; and low fuel prices in capital surplus countries. Strategies that may aid in overcoming some of these problems are: setting up of a trade association aimed at overcoming problems due to lack of awareness, innovative financing schemes such as lease arrangements, and designing products to match current user needs as opposed to attempting to change consumer behavior.

  4. Market assessment of photovoltaic power systems for agricultural applications worldwide

    Science.gov (United States)

    Cabraal, A.; Delasanta, D.; Rosen, J.; Nolfi, J.; Ulmer, R.

    1981-11-01

    Agricultural sector PV market assessments conducted in the Phillippines, Nigeria, Mexico, Morocco, and Colombia are extrapolated worldwide. The types of applications evaluated are those requiring less than 15 kW of power and operate in a stand alone mode. The major conclusions were as follows: PV will be competitive in applications requiring 2 to 3 kW of power prior to 1983; by 1986 PV system competitiveness will extend to applications requiring 4 to 6 kW of power, due to capital constraints, the private sector market may be restricted to applications requiring less than about 2 kW of power; the ultimate purchase of larger systems will be governments, either through direct purchase or loans from development banks. Though fragmented, a significant agriculture sector market for PV exists; however, the market for PV in telecommunications, signalling, rural services, and TV will be larger. Major market related factors influencing the potential for U.S. PV Sales are: lack of awareness; high first costs; shortage of long term capital; competition from German, French and Japanese companies who have government support; and low fuel prices in capital surplus countries. Strategies that may aid in overcoming some of these problems are: setting up of a trade association aimed at overcoming problems due to lack of awareness, innovative financing schemes such as lease arrangements, and designing products to match current user needs as opposed to attempting to change consumer behavior.

  5. The role of the water footprint in the context of green marketing.

    Science.gov (United States)

    Symeonidou, Stella; Vagiona, Dimitra

    2018-04-03

    The environmental degradation, because of various factors, such as climate change, human activities, increase of population globally, etc. have brought on pressures on the fresh water supplies that vary on time and space. Consequently, economic, environmental, and social tools have emerged known as footprints, in an effort to examine and measure the needs and consequences of humanity on the Earth's life support systems and take measures towards sustainable development. Furthermore, the constantly worsening environmental conditions have resulted in the cultivation of a green culture among society stakeholders that brought on terms such as green marketing and green products. This paper deals with the water footprint (WF) concept and an effort is performed, to explore through a literature review, in which ways it can contribute to the sustainable development of water use, in the context of green marketing (GM) strategies. The approach of the analysis is based on the discrimination to the following aspects: international scale, national and subnational scale, farmers, business, and consumers, in order to track the affection of each part in water issues. The main findings of the literature review showed that the aforementioned factors are playing a key role in protecting water recourses, by the way they formulate their water use and they are interrelated and interdependent. WFs can be useful in the context of GM, by providing helpful information about direct and indirect water consumption, to every contributor factor in supply chains, to consumers, governments, and water managers.

  6. OPEC: Market failure or power failure?

    International Nuclear Information System (INIS)

    Cairns, Robert D.; Calfucura, Enrique

    2012-01-01

    The actions of OPEC and Saudi Arabia are discussed in terms of their objectives and their technical and social constraints. It is concluded (1) that OPEC does not act as a cartel and (2) that Hotelling’s rule is not an important feature of pricing or production. OPEC’s (more specifically, Saudi Arabia’s) ideal policy is to keep price moderate to try to assure a market for their high reserves over the long run. Such an action would require heavy investments in capacity, including in excess capacity, for times of interruption of supply from other countries as in the 1990s and for times of high demand as in the 2000s. The action may be inconsistent with other objectives and in any case may be too difficult to achieve. - Highlights: ► Hotelling models abstract from the essence of oil technology. ► Members of OPEC do not act as members of a classical cartel. ► Political–economic considerations influence objectives. ► The aim of Saudi Arabia, the price leader, is to keep price moderate. ► Supply was inelastic in the 2000s. Saudi investment was not adequate.

  7. Approaches and methods for econometric analysis of market power

    DEFF Research Database (Denmark)

    Perekhozhuk, Oleksandr; Glauben, Thomas; Grings, Michael

    2017-01-01

    This study discusses two widely used approaches in the New Empirical Industrial Organization (NEIO) literature and examines the strengths and weaknesses of the Production-Theoretic Approach (PTA) and the General Identification Method (GIM) for the econometric analysis of market power in agricultu......This study discusses two widely used approaches in the New Empirical Industrial Organization (NEIO) literature and examines the strengths and weaknesses of the Production-Theoretic Approach (PTA) and the General Identification Method (GIM) for the econometric analysis of market power...

  8. Including investment risk in large-scale power market models

    DEFF Research Database (Denmark)

    Lemming, Jørgen Kjærgaard; Meibom, P.

    2003-01-01

    can be included in large-scale partial equilibrium models of the power market. The analyses are divided into a part about risk measures appropriate for power market investors and a more technical part about the combination of a risk-adjustment model and a partial-equilibrium model. To illustrate...... the analyses quantitatively, a framework based on an iterative interaction between the equilibrium model and a separate risk-adjustment module was constructed. To illustrate the features of the proposed modelling approach we examined how uncertainty in demand and variable costs affects the optimal choice...

  9. Optimal contracts for wind power producers in electricity markets

    KAUST Repository

    Bitar, E.

    2010-12-01

    This paper is focused on optimal contracts for an independent wind power producer in conventional electricity markets. Starting with a simple model of the uncertainty in the production of power from a wind turbine farm and a model for the electric energy market, we derive analytical expressions for optimal contract size and corresponding expected optimal profit. We also address problems involving overproduction penalties, cost of reserves, and utility of additional sensor information. We obtain analytical expressions for marginal profits from investing in local generation and energy storage. ©2010 IEEE.

  10. GREEN MARKETING AND REPRESENTATION OF THE OTHER (An Analysis of Green Image Ad Represented by Teh Kotak Ad, ‘Persembahan dari Alam’ Version

    Directory of Open Access Journals (Sweden)

    Tangguh Okta Wibowo

    2017-12-01

    Full Text Available This paper presents a theoretical link among green marketing of Teh Kotak ad, “Persembahan dari Alam” version. This is an ad telling as if the product of Teh Kotak is truly from nature. In addition, this research explored the portrayal of how this ad contains metaphorical element to juxtapose nature and technology as the same level. In the analysis, this study attempts to use Green marketing theory as a tool for analysis to explore what is the message behind the ad. Moreover, exploring the representation of the portion of the position of gender where the ad uses a woman as the main actor picking tea leaf, as if this ad looks natural. The result of the study revealed that Green marketing showed it competences to cover with political agenda. It is reflected in green image which told that The Kotak is a gift from nature. Overall, this study concludes that green image of this ad relays the hidden meaning, where the main aim is inviting people to buy its product as political agendas. Keywords: Green marketing; gift; Nature; Teh Kotak

  11. The role of price elastic demand in market power in the Nordic electricity markets

    International Nuclear Information System (INIS)

    Ravn, H.F.

    2004-01-01

    The paper discusses the modelling and analysis of market power and price elastic demand in the Nordic electricity spot market, Nordpool. The modelling of market power in the electricity sector must take into account a number of features that are specific to the electricity sector. First, electricity cannot be stored, but must be produced simultaneously with consumption. This aspect is, however, modified by the possibility of using hydro reservoirs as an indirect electricity storage. Second, the electricity transmission network plays an important role by breaking the market into several geographically separate sub-markets with different prices. Moreover, the specific bottlenecks may differ from hour to hour, according to the balance between supply and demand in each sub-market. Third, the demand side is presently characterised by very limited experience with hour to-hour-changes in electricity prices and very limited experience with short time adjustments of electricity consumption in response to changes in the electricity price. In the present paper three basic models for supply side competition on the Nordpool spot market will be presented, viz., perfect competition, Cournot competition and Supply Function Equilibrium. The models represent price and quantity settlement, including determination of price areas (bottle necks), in accordance with the way the Nordpool market functions. The models will incorporate electricity demand which is responsive to the electricity price. The paper describes the role of demand response for the determination of the electricity prices in each of the three supply side competition models. (au)

  12. Research on spot power market equilibrium model considering the electric power network characteristics

    International Nuclear Information System (INIS)

    Wang, Chengmin; Jiang, Chuanwen; Chen, Qiming

    2007-01-01

    Equilibrium is the optimum operational condition for the power market by economics rule. A realistic spot power market cannot achieve the equilibrium condition due to network losses and congestions. The impact of the network losses and congestion on spot power market is analyzed in this paper in order to establish a new equilibrium model considering the network loss and transmission constraints. The OPF problem formulated according to the new equilibrium model is solved by means of the equal price principle. A case study on the IEEE-30-bus system is provided in order to prove the effectiveness of the proposed approach. (author)

  13. The Impact of Corporate Sustainability Strategies on the Financial Performance of Romanian Companies in the Context of Green Marketing

    Directory of Open Access Journals (Sweden)

    Marian Siminică

    2015-08-01

    Full Text Available The current research paper aims at making a comprehensive analysis of the current green marketing initiatives adopted by the top performing Romanian companies, in order to understand the determinant factors that influence their green approach and to evaluate the impact of the sustainability strategies implemented on their financial performance. The research of business sustainability strategies in 31 top performing companies in Romania is conducted by analyzing their green marketing initiatives, the ability to communicate online current and past Corporate Sustainability (CS actions (substantive action and their future commitments towards green marketing (symbolic action. The authors also analyzed the impact of companies’ dimensions on their green performance and commitment, substantiating that the size of a company is a significant influential factor. The analysis of the impact of substantive and symbolic action on the financial performance of the companies shows that there is not a significant correlation between these indicators.

  14. Economic market design and planning for electric power systems

    CERN Document Server

    Mili, Lamine

    2010-01-01

    Discover cutting-edge developments in electric power systems. Stemming from cutting-edge research and education activities in the field of electric power systems, this book brings together the knowledge of a panel of experts in economics, the social sciences, and electric power systems. In ten concise and comprehensible chapters, the book provides unprecedented coverage of the operation, control, planning, and design of electric power systems. It also discusses:. A framework for interdisciplinary research and education;. Modeling electricity markets;. Alternative economic criteria and proactiv.

  15. 76 FR 36910 - Astoria Generating Company, L.P., NRG Power Marketing LLC, Arthur Kill Power LLC, Astoria Gas...

    Science.gov (United States)

    2011-06-23

    ... Generating Company, L.P., NRG Power Marketing LLC, Arthur Kill Power LLC, Astoria Gas Turbine Power LLC... Generating Company, L.P., NRG Power Marketing LLC, Arthur Kill Power LLC, Astoria Gas Turbine Power [[Page... subscribed docket(s). For assistance with any FERC Online service, please e-mail [email protected

  16. 76 FR 34692 - Astoria Generating Company, L.P., NRG Power Marketing LLC, Arthur Kill Power LLC, Astoria Gas...

    Science.gov (United States)

    2011-06-14

    ... Generating Company, L.P., NRG Power Marketing LLC, Arthur Kill Power LLC, Astoria Gas Turbine Power LLC... Generating Company, L.P., NRG Power Marketing LLC, Arthur Kill Power LLC, Astoria Gas Turbine Power LLC... notification when a document is added to a subscribed docket(s). For assistance with any FERC Online service...

  17. Marketing implications of the shift in power of the hospital.

    Science.gov (United States)

    Rayburn, J M; Rayburn, L G

    1995-01-01

    With the introduction of the Prospective Payment System, hospital accountants' role changed from reimbursement maximizers to an important role in decision making. Faced with increased competition, hospitals are installing financial controls. Hospital marketers are also engaging in external promotional and health awareness campaigns and expanding their services to stabilize income and reduce the effects of a changing environment. Thus, hospitals operate in a more competitive environment with increasing uncertainty. When faced with uncertainty, organizations often believe that they must convince society that their existence is legitimate. Increasing specialization and organizational complexity in health care professions have made the expert important. Experts, such as the role assumed by hospital accountants and physicians, maintain power because the organization depends on them for their special skills and information. Marketing should also develop an internal marketing program to reach these power influencers. Scarce resource coupled with uncertainty move hospital accountants as experts into the power equation in the changing control of the U.S. healthcare system. Previously, the physician was the major source of hospital power. Since accountants often serve as monitors of scarce resources, information about the resource allocation directly affects the distribution of power. Marketers should acknowledge that this places hospital accountants in a critical role of assisting their institutions in adapting to a new environment.

  18. Complementarity models of competitive oligopolistic electric power generation markets

    Science.gov (United States)

    Metzler, Carolyn Burr

    2000-10-01

    This dissertation examines a number of different models of a competitive power market. We first give an overview of the structure of a power market and how deregulation plays a role. After a brief survey of literature and introductory mathematical background, we introduce variational inequalities in the context of the Nash equilibrium problem and discuss an extension of this problem. As in the Nash. equilibrium problem, there is a given set of players; in the extension, we add a market clearing condition. This extension can also be modeled as a variational inequality (VI) and applies directly to the models that are presented in the later chapters. In Chapter 3, we discuss the special physical properties of electricity. These properties, which are unique to an electric power network, allow us to reduce the size and complexity of our models significantly. In Chapters 4 and 5, we introduce and discuss the power models. In Chapter 4, we consider a Cournot oligopolistic market, in which all firms play an equally competitive role in the market. We introduce arbitrage into the market and see how that affects the models. All of the models in Chapter 4 can be stated as linear or mixed linear complementarity problems. We prove existence and uniqueness results for each of the models. We also give a comparison of the models. In Chapter 5, we consider an oligopolistic market in which there are dominant firms. In these models, we examine more carefully the bid selection process supervised by the independent system operator (ISO). The case where there is one dominant firm can be modeled as a mathematical program with equilibrium constraints (MPEC). We describe an interior point algorithm to solve this problem. We also consider the case of two dominant firms, and present numerical results for both of these cases.

  19. Market power across the Channel: Are Continental European gas markets isolated?

    International Nuclear Information System (INIS)

    Massol, Olivier; Banal-Estanol, Albert

    2014-01-01

    This paper examines the efficiency of the arbitrages performed between two regional markets for wholesale natural gas linked by a capacity-constrained pipeline system. We develop a switching regime specification to (i) detect if the observed spatial arbitrages satisfy the integration notion that all arbitrage opportunities between the two markets are being exploited, and (ii) decompose the observed spatial price differences into factors such as transportation costs, transportation bottlenecks, and the oligopolistic behavior of the arbitrageurs. Our framework incorporates a test for the presence of market power and it is thus able to distinguish between the physical and behavioral constraints to marginal cost pricing. We use the case of the 'Interconnector' pipeline as an application, linking Belgium and the UK. Our empirical findings show that all the arbitrage opportunities between the two zones are being exploited but confirm the presence of market power. (authors)

  20. Switzerland - its position within a liberalised European power market

    International Nuclear Information System (INIS)

    Kiener, E.

    2005-01-01

    This article takes a look at the situation in Switzerland shortly before parliamentary discussions on the liberalisation of Switzerland's electricity market. In particular the interconnection of Switzerland's electricity supply system with that of the rest of Europe is discussed. The power black-out that occurred in Italy in September 2003 is looked at. In particular, its relevance to power supply infrastructures is discussed and the fast-changing international configurations that are resulting from the liberalisation of electricity markets are looked at. Questions of international power transfer capacities and their allocation are looked at in detail in the light of the occurrences in 2003. The lessons that must be learned from the blackout are discussed and Switzerland's geographical position as an important hub of the European power transfer system are considered

  1. Basic Studies on Chaotic Characteristics of Electric Power Market Price

    Science.gov (United States)

    Takeuchi, Yuya; Miyauchi, Hajime; Kita, Toshihiro

    Recently, deregulation and reform of electric power utilities have been progressing in many parts of the world. In Japan, partial deregulation has been started from generation sector since 1995 and partial deregulation of retail sector is executed through twice law revisions. Through the deregulation, because electric power is traded in the market and its price is always fluctuated, it is important for the electric power business to analyze and predict the price. Although the price data of the electric power market is time series data, it is not always proper to analyze by the linear model such as ARMA because the price sometimes changes suddenly. Therefore, in this paper, we apply the methods of chaotic time series analysis, one of non-linear analysis methods, and investigate the chaotic characteristics of the system price of JEPX.

  2. Security of supply in competitive electricity markets: The Nordic power market

    International Nuclear Information System (INIS)

    Singh, Balbir

    2004-01-01

    It is well known that in the absence of a complete set of markets or under conditions of monopoly and imperfect competition, optimal provision of quality can not be taken for granted. Market set in the restructured electricity markets is not complete, physical networks per definition are natural monopolies, market-power issues are yet to be resolved, not all the services supplied through the restructured frameworks are private goods and risk of government intervention is high during the times when market prices signal shortages. Sole reliance on the energy-only markets for optimal provision of security of supply under such conditions is mistaken. On the other hand, centralization of decisions for provision of reserve capacity, such as the gas-reserve capacity proposal in the Norwegian system is not an efficient substitute for missing or imperfect markets. The solution lies in the design of permanent market-mechanisms that enhance the ability of energy-only markets to handle the medium and long-term security of supply. A carefully designed reserve energy certificates mechanism is a viable alternative in this context. (Author)

  3. The regulating power market on the Nordic power exchange Nord Pool. An econometric analysis

    International Nuclear Information System (INIS)

    Skytte, K.

    1999-08-01

    What differentiates the structure of Nord Pool from other power exchanges around the world is the way the balance from the spot market is maintained until the actual, physical delivery takes place, via the regulating power market in Norway. This paper reveals the pattern of the prices on the regulating power market, by analysing the cost of being unable to fulfil the commitments made on the spot market. Some power producers with unpredictable fluctuations (e.g. wind) will need to buy regulation services. The disclosed pattern implies that these producers must pay a limited premium of readiness in addition to the spot price; this premium is independent of the amount of regulation. The level of the premium of readiness for down-regulation is shown to be strongly influenced by the level of the spot price. On the other hand, it is demonstrated that the premium for up-regulation is less correlated to the spot price. Furthermore, it is found that the amount of regulation affects the price of regulating power for up-regulation more strongly than it does for down-regulation. The disclosed cost of using the regulating power market is a quadratic function of the amount of regulation. This asymmetric cost may encourage bidders with fluctuating production to be more strategic in their way of bidding on the spot market. By using such strategies the extra costs (for example wind power) needed to counter unpredictable fluctuations may be limited. 12 refs

  4. Selecting Green Supplier of Thermal Power Equipment by Using a Hybrid MCDM Method for Sustainability

    Directory of Open Access Journals (Sweden)

    Huiru Zhao

    2014-01-01

    Full Text Available With the growing worldwide awareness of environmental protection and sustainable development, green purchasing has become an important issue for companies to gain environmental and developmental sustainability. Thermal power is the main power generation form in China, and the green supplier selection is essential to the smooth and sustainable construction of thermal power plants. Therefore, selecting the proper green supplier of thermal power equipment is very important to the company’s sustainable development and the sustainability of China’s electric power industry. In this paper, a hybrid fuzzy multi-attribute decision making approach (fuzzy entropy-TOPSIS is proposed for selecting the best green supplier. The fuzzy set theory is applied to translate the linguistic preferences into triangular fuzzy numbers. The subjective criteria weights are determined by using decision makers’ superiority linguistic ratings and the objective ones are determined by combining the superiority linguistic ratings and fuzzy-entropy weighting method. The fuzzy TOPSIS is employed to generate an overall performance score for each green supplier. An empirical green supplier selection is conducted to illustrate the effectiveness of this proposed fuzzy entropy-TOPSIS approach. This proposed fuzzy entropy-TOPSIS approach can select the proper green supplier of thermal power equipment, which contributes to promoting the company’s sustainable development and the sustainability of China’s electric power industry to some extent.

  5. The "Green Lab": Power Consumption by Commercial Light Bulbs

    Science.gov (United States)

    Einsporn, James A.; Zhou, Andrew F.

    2011-01-01

    Going "green" is a slogan that is very contemporary, both with industry and in the political arena. Choosing more energy-efficient devices is one way homeowners can "go green." A simple method is to change home lighting from hot incandescent bulbs to compact fluorescent lights (CFLs). But do they really save energy? How do their illuminations…

  6. Methods for Procuring Power System Flexibility, Greening the Grid

    Energy Technology Data Exchange (ETDEWEB)

    Katz, Jessica; Cochran, Jaquelin; Miller, Mackay

    2015-05-01

    Greening the Grid provides technical assistance to energy system planners, regulators, and grid operators to overcome challenges associated with integrating variable renewable energy into the grid. This document, part of a Greening the Grid toolkit, introduces administrative and incentive-based mechanisms for procuring a cost-effective mix of flexibility sources.

  7. High power LEDs - technology status and market applications

    International Nuclear Information System (INIS)

    Steranka, F.M.; Bhat, J.; Collins, D.; Cook, L.; Craford, M.G.; Fletcher, R.; Gardner, N.; Grillot, P.; Goetz, W.; Keuper, M.; Khare, R.; Kim, A.; Krames, M.; Harbers, G.; Ludowise, M.; Martin, P.S.; Misra, M.; Mueller, G.; Mueller-Mach, R.; Rudaz, S.; Shen, Y.C.; Steigerwald, D.; Subramanya, S.; Trottier, T.; Wierer, J.J.

    2002-01-01

    High power light emitting diodes (LEDs) continue to increase in output flux with the best III-nitride based devices today emitting over 150 lm of white, cyan, or green light. The key design features of such products will be covered with special emphasis on power packaging, flip-chip device design, and phosphor coating technology. The high-flux performance of these devices is enabling many new applications for LEDs. Two of the most interesting of these applications are LCD display backlighting and vehicle forward lighting. The advantages of LEDs over competing lighting technologies will be covered in detail. (Abstract Copyright [2002], Wiley Periodicals, Inc.)

  8. Using public relations/marketing communications to gain a competitive advantage in the US power market

    Energy Technology Data Exchange (ETDEWEB)

    Katzman, L.R. [Full Spectrum Communications, Loudonville, NY (United States)

    1996-12-31

    For many industries throughout the United States, deregulation will make or break a company. In the power generation and transmission arena, deregulation is currently underway. Many utilities and power generation equipment suppliers alike are being forced to compete very differently in this new market due to legislative changes. Also, as many companies reorganize, cut costs and downsize, public relations and marketing communications (PR/marcom) is often one of the first programs to be cut. This paper will offer some solid public relationships that can enhance a company`s image, help it generate sales leads and assist it in staying healthy in this competitive power area. Also provided will be a discussion of marketing communications and why PR/marcom efforts should not be discarded but stepped up during downsizing.

  9. Power systems locational marginal pricing in deregulated markets

    Science.gov (United States)

    Wang, Hui-Fung Francis

    Since the beginning of the 1990s, the electricity business is transforming from a vertical integrating business to a competitive market operations. The generation, transmission, distribution subsystem of an electricity utility are operated independently as Genco (generation subsystem), Transco (transmission subsystem), and Distco (distribution subsystem). This trend promotes more economical inter- and intra regional transactions to be made by the participating companies and the users of electricity to achieve the intended objectives of deregulation. There are various types of electricity markets that are implemented in the North America in the past few years. However, transmission congestion management becomes a key issue in the electricity market design as more bilateral transactions are traded across long distances competing for scarce transmission resources. It directly alters the traditional concept of energy pricing and impacts the bottom line, revenue and cost of electricity, of both suppliers and buyers. In this research, transmission congestion problem in a deregulated market environment is elucidated by implementing by the Locational Marginal Pricing (LMP) method. With a comprehensive understanding of the LMP method, new mathematical tools will aid electric utilities in exploring new business opportunities are developed and presented in this dissertation. The dissertation focuses on the development of concept of (LMP) forecasting and its implication to the market participants in deregulated market. Specifically, we explore methods of developing fast LMP calculation techniques that are differ from existing LMPs. We also explore and document the usefulness of the proposed LMP in determining electricity pricing of a large scale power system. The developed mathematical tools use of well-known optimization techniques such as linear programming that are support by several flow charts. The fast and practical security constrained unit commitment methods are the

  10. Effects of long-term contracts on firms exercising market power in transmission constrained electricity markets

    International Nuclear Information System (INIS)

    Nam, Young Woo; Yoon, Yong Tae; Park, Jong-Keun; Hur, Don; Kim, Sung-Soo

    2006-01-01

    The electricity markets with only few large firms are often vulnerable to less competitive behaviors than the desired. The presence of transmission constraints further restrict the competition among firms and provide more opportunities for firms to exercise market power. While it is generally acknowledged that the long-term contracts provide good measures for mitigating market power in the spot market (thus reducing undesired price spikes), it is not even more clear how effective these contracts are if the market is severely limited due to transmission constraints. In this paper, an analytical approach through finding a Nash equilibrium is presented to investigate the effects of long-term contracts on firms exercising market power in a bid-based pool with transmission constraints. Surprisingly the analysis in this paper shows that the presence of long-term contracts may result in the reduced expected social welfare. A straightforward consequence of the analysis presented in this paper will be helpful for the regulators in Korea to reconsider offering vesting contracts to generating companies in the near future. (author)

  11. Market efficiency, competition, and communication in electric power markets. Experimental results

    International Nuclear Information System (INIS)

    Chapman, D.; Mount, T.D.; Vossler, C.A.; Barboni, V.; Thomas, R.J.; Zimmerman, R.D.

    2004-01-01

    Economic theory gives no clear indication of the minimum number of producers necessary for a market to define competitive price-quantity equilibria, which approximate price equal to marginal cost. Previous work and Federal Energy Regulatory Commission (FERC) guidelines generally suggest that 6-10 suppliers may be workably competitive. Our experiments with PowerWeb suggest that a higher number of suppliers may be necessary to approximate competitive market solutions, this in the absence of any communication among producers. As communications rules are altered to parallel differing types of antitrust enforcement, market results with 24 participants approach pure monopoly values

  12. Measuring the influence of the greening design of the building environment on the urban real estate market in Taiwan

    Energy Technology Data Exchange (ETDEWEB)

    Chang, Kuei-Feng [Department of Real Estate Management, National Pingtung Institute of Commerce (China); Chou, Po-Cheng [Department of Interior Design, Shu-Te University, Kaohsiung County (China)

    2010-10-15

    To address the worsening problems of global warming and the urban heat island effect, ecological cities and building environment greening are being promoted in population-dense urban areas domestically and abroad. For example, the Japanese Ministry of Land, Infrastructure, Transport, and Tourism announced the CASBEE-HI (Heat Island) assessment system in 2008 as a response to worsening urban warming and urban heat island effects. The Ministry implemented ''Building Space Greening Plans'' in Tokyo, Osaka, and other cities, enforcing by law the effective reduction of urban temperatures and improving urban living environments and alleviating the threat of urban ecological disasters. Therefore, this study integrates Taiwan domestic and foreign building space greening design, derived greening benefits, implementation promotion methods, and greening design policies as measurement constructs to examine the mutual influence between different constructs and to analyze the degree of influence on the urban real estate market. From the result, demonstrating that building space environment greening design does bring about positive benefits. In addition, the greening benefit was shown to have a positive impact on the urban real estate market. At the same time, greening promotion implementation method and urban policy standard both had a positive impact on the urban real estate market, demonstrating that government promotion of building environment greening design through urban design policy means is acceptable to the public. (author)

  13. Financial transmission rights meet Cournot: How TCCs curb market power

    International Nuclear Information System (INIS)

    Stoft, S.

    1999-01-01

    This paper reconsiders the problem of market power when generators face a demand curve limited by a transmission constraint. After demonstrating that the problem's importance originates in an inherent ambiguity in Cournot-Nash theory, the author reviews Oren's argument that generators in this situation capture all congestion rents. In the one-line case, this argument depends on an untested hypothesis while in the three-line case, the Nash equilibrium was misidentified. Finally, the argument that financial transmission rights (and TCCs in particular) will have zero market value is refuted by modeling the possibility of their purchase by generators. This allows transmission owners, who initially own the TCCs, to capture some of the congestion rent. In fact when total capacity exceeds line capacity by more than the capacity of the largest generator, TCCs should attain their perfectly competitive value, thereby curbing the market power of generators

  14. Medium and high voltage power cables market in Europe

    International Nuclear Information System (INIS)

    Kupiec, M.

    1992-06-01

    This note gives an overview of the European market for medium and high voltage power cables. In this text, emphasis is placed on suppliers and important European clients; there is also a brief review of the different techniques for cable laying and utilization in Europe. This not has mainly been drafted from informations supplied by EUROPACABLE

  15. Marketing conception interaction between power system and electric energy loads

    International Nuclear Information System (INIS)

    Bagiev, G.L.; Shneerova, G.V.; Taratin, V.A.; Barykin, E.E.; Zajtsev, O.V.

    1993-01-01

    New concept of functioning fuel-power complex, based on the marketing system is, is presented in brief form. This system includes demand management program, working policy program, active energy-saving policy program and advertisment-service organization program. Methods for realization of demand management and working policy programs are considered

  16. Digital Portfolios: Powerful Marketing Tool for Communications Students

    Science.gov (United States)

    Nikirk, Martin

    2008-01-01

    A digital portfolio is a powerful marketing tool for young people searching for employment in the communication or interactive media fields. With a digital portfolio, students can demonstrate their skills at working with software tools, demonstrate appropriate use of materials, explain technical procedures, show an understanding of processes and…

  17. Power plant asset market evaluations: Forecasting the costs of power production

    Energy Technology Data Exchange (ETDEWEB)

    Lefton, S.A.; Grunsrud, G.P. [Aptech Engineering Services, Inc., Sunnyvale, CA (United States)

    1998-12-31

    This presentation discusses the process of evaluating and valuing power plants for sale. It describes a method to forecast the future costs at a power plant using a portion of the past fixed costs, variable energy costs, and most importantly the variable cycling-related wear-and-tear costs. The presentation then discusses how to best determine market share, expected revenues, and then to forecast plant future costs based on future expected unit cycling operations. The presentation concludes with a section on recommendations to power plant buyers or sellers on how to manage the power plant asset and how to increase its market value. (orig.) 4 refs.

  18. Power plant asset market evaluations: Forecasting the costs of power production

    International Nuclear Information System (INIS)

    Lefton, S.A.; Grunsrud, G.P.

    1998-01-01

    This presentation discusses the process of evaluating and valuing power plants for sale. It describes a method to forecast the future costs at a power plant using a portion of the past fixed costs, variable energy costs, and most importantly the variable cycling-related wear-and-tear costs. The presentation then discusses how to best determine market share, expected revenues, and then to forecast plant future costs based on future expected unit cycling operations. The presentation concludes with a section on recommendations to power plant buyers or sellers on how to manage the power plant asset and how to increase its market value. (orig.) 4 refs

  19. The existing Nordic regulating power market. FlexPower WP1 - Report 1

    Energy Technology Data Exchange (ETDEWEB)

    Bang, C.; Fock, F.; Togeby, M.

    2011-06-15

    The FlexPower project investigates the possibility of using broadcasted dynamic electricity prices as a simple and low cost means to activating a large number of flexible small-scale power units. The aim is to provide regulating power via an aggregated response from the numerous units on a volunteer basis. The report provides a brief historical and contextual background of the Nordic electricity market. Thereafter it goes into greater detail describing the Nordic regulating power market, both how it functions in practice, and examining some of the historical trends from a Danish perspective. (LN)

  20. Visions of the North American natural gas and power markets in the next millennium

    International Nuclear Information System (INIS)

    Rounding, M.C.

    1999-01-01

    The state of affairs in the North American energy markets was discussed. Significant changes are taking place in the energy industry at a greater pace than ever before. These changes include more strategic alliances, mergers, acquisitions and name changes. This paper also discussed the issue of climate change and how it will effect business operations in the energy industry in the next millennium. It was suggested that climate change should be viewed as a business issue. Marketing 'green power' will become a significant business tool in the next century. The role that natural gas will play in new business opportunities was also discussed. Future gas supply and demand forecasts indicate that there is enough natural gas to last well into the twenty second century. Natural gas prices are not expected to climb high enough to deter its use. The future for natural gas looks promising