Environmental Policies, Product Market Regulation and Innovation in Renewable Energy

International Nuclear Information System (INIS)

Nesta, Lionel; Vona, Francesco; Nicolli, Francesco

2012-10-01

We investigate the effectiveness of policies in favor of innovation in renew- able energy under different levels of competition. Using information regarding renewable energy policies, product market regulation and high-quality green patents for OECD countries since the late 1970's, we develop a pre-sample mean count-data econometric specification that also accounts for the endogeneity of policies. We find that renewable energy policies are significantly more effective in fostering green innovation in countries with deregulated energy markets. We also find that public support for renewable energy is crucial only in the generation of high-quality green patents, whereas competition enhances the generation of green patents irrespective of their quality. (authors)

Current experience concerning Romanian green certificates market functioning

International Nuclear Information System (INIS)

Vladescu, Gherghina; Lupului, Luminita; Vasilevschi, Constantin; Ghinea, Smaranda

2006-01-01

The renewable energy sources are promoted by their beneficial use, namely: - diversification of energy sources for producing electric power; - reduction of pollution produced by fossil fuel burning; - reduction of gas releases producing the greenhouse effects, etc. Currently, most of the renewable energy sources cannot concur on electric power free market because of the high costs of implied investments. To ensure an efficient use of renewable energy sources in electricity production and to maintain the installations implied on the electric power market, it is necessary to implement a system able to produce an output greater than that obtained from electric energy selling. The Romanian Government chose to promote the electric energy production by renewable energy sources by using the green certificate trading system. This system ensures the progress in developing the technologies employed in electric energy production from renewable energy sources and, at the same time the costs implied by their promotion can be adjusted by market mechanisms what will reduce the effects upon the electric energy consumers. The paper presents the legislation frame existing in Romania for promoting the electric energy produced from renewable energy sources, the green certificate trading system applied in Romania, as well as, the role shared by the entities implied in operation and development of the system. In November 2005, a first transaction with green certificates on controlled green certificate market in Romania took place. Analyzed is the evolution of the green certificate market registered so far from its inception, as well as, the lessons learned so far from the experience acquired

Green Power Marketing in the United States: A Status Report (2008 Data)

Energy Technology Data Exchange (ETDEWEB)

Bird, L.; Kreycik, C.; Friedman, B.

2009-09-01

Voluntary consumer decisions to buy electricity supplied from renewable energy sources represent a powerful market support mechanism for renewable energy development. In the early 1990s, a small number of U.S. utilities began offering 'green power' options to their customers. Since then, these products have become more prevalent, both from traditional utilities and from renewable energy marketers operating in states that have introduced competition into their retail electricity markets or offering renewable energy certificates (RECs) online. Today, more than half of all U.S. electricity customers have an option to purchase some type of green power product directly from a retail electricity provider, while all consumers have the option to purchase RECs. This report documents green power marketing activities and trends in the United States including utility green pricing programs offered in regulated electricity markets; green power marketing activity in competitive electricity markets, as well as green power sold to voluntary purchasers in the form of RECs; and renewable energy sold as greenhouse gas offsets in the United States. These sections are followed by a discussion of key market trends and issues. The final section offers conclusions and observations.

Green Power Marketing in the United States. A Status Report (2008 Data)

Energy Technology Data Exchange (ETDEWEB)

Bird, Lori [National Renewable Energy Lab. (NREL), Golden, CO (United States); Kreycik, Claire [National Renewable Energy Lab. (NREL), Golden, CO (United States); Friedman, Barry [National Renewable Energy Lab. (NREL), Golden, CO (United States)

2009-09-01

Voluntary consumer decisions to buy electricity supplied from renewable energy sources represent a powerful market support mechanism for renewable energy development. In the early 1990s, a small number of U.S. utilities began offering 'green power' options to their customers. Since then, these products have become more prevalent, both from traditional utilities and from renewable energy marketers operating in states that have introduced competition into their retail electricity markets or offering renewable energy certificates (RECs) online. Today, more than half of all U.S. electricity customers have an option to purchase some type of green power product directly from a retail electricity provider, while all consumers have the option to purchase RECs. This report documents green power marketing activities and trends in the United States including utility green pricing programs offered in regulated electricity markets; green power marketing activity in competitive electricity markets, as well as green power sold to voluntary purchasers in the form of RECs; and renewable energy sold as greenhouse gas offsets in the United States. These sections are followed by a discussion of key market trends and issues. The final section offers conclusions and observations.

Gains from an integrated market for tradable renewable energy credits

International Nuclear Information System (INIS)

Mozumder, Pallab; Marathe, Achla

2004-01-01

Decoupling the environmental attributes of renewable energy (RE) generation from the physical unit of energy is an innovative mechanism for marketing green or renewable power. The introduction of 'Tradable Renewable Energy Credits' (TRECs) allows the green power attributes of energy to be sold or traded separately from the physical unit of energy. Since the green power certificate system removes potential locational and physical bottlenecks, both suppliers and consumers gain flexibility in the marketplace. The TREC is also an efficient tool to meet 'Renewable Portfolio Standard' (RPS) required by different states in the US. This paper discusses the RPS requirements for different states and examines the implications of an integrated TREC market. It offers a competitive setting to the consumers to pay for renewable energy and a cost effective tool to support renewable energy generation [Grace and Wiser, 2002]. This paper also highlights some practical difficulties that should be addressed in order to establish an efficient integrated TREC market

A review of international green power markets: recent experience, trends, and market drivers

OpenAIRE

Bird, Lori; Wüstenhagen, Rolf; Aabakken, Jorn

2002-01-01

Green power marketing-the act of differentially selling electricity generated wholly or in part from renewable sources-has emerged in more than a dozen countries around the world. Almost two million customers worldwide buy green power today. This paper reviews green power marketing activity in Australia, Canada, Japan, the US, and in a number of countries in Europe to gain an understanding of consumer demand for electricity generated from renewable sources. It also examines key factors that i...

Green Certificates and Market Power on the Nordic Power Market

International Nuclear Information System (INIS)

Bergman, Lars; Amundsen, Eirik S

2007-06-01

In Sweden a market for Tradable Green Certificates (TGCs) was introduced in 2003. The purpose was to stimulate investments in electricity generation based on renewable energy sources without using direct governmental subsidies to renewable energy. More precisely the aim is to create a market where different types of renewable electricity can compete on equal terms, thus relieving governments and public agencies from being directly involved in power industry investment decisions. The purpose of this study is to elucidate under which circumstances, how, and to what extent market power in the TGC market can be used to affect the entire electricity market. There are basically two reasons for being concerned with market power in TGC markets. The first is the fact that the industry average cost curve for 'green' electricity tends to be upward sloping. This is because the cost of wind power, the main source of green electricity, depends on the location of the power plants, and that the availability of first rate sites that do not involve sizable investments in new transmission and network infrastructure, is limited. The situation is similar for environmentally friendly hydro power, and, to some extent, for other types of 'green' electricity. Thus, given the state of technology and an upper cost limit, there is a maximum amount of 'green' electricity that can be produced within a country. This means that some generators, by getting access to the suitable sites, will become dominating producers of 'green' electricity and thus may be able to exercise market power in the TGC market. The second reason for being concerned with market power in a TGC market is that, as a result of the percentage requirement, the withdrawal of a given number of TGCs from the market forces a much larger reduction of electricity consumption. Thus relatively modest exercise of market power in the TGC market may have a significant impact on the price of electricity and the allocation of resources in

Buying and selling green: deregulation and green power marketing

International Nuclear Information System (INIS)

Evans, Andrew

2000-01-01

This article discusses the increasing trend towards deregulation of electricity markets, and the driving forces for liberalisation in the EU and North America. The use of green tariffs offered by utilities to differentiate themselves from competitors and to gain and keep customers is reported, and the situation with regard to green energy within the deregulated electricity markets in Australia, the EU, Denmark, Finland, Germany, the Netherlands, Portugal, Sweden, the UK, Canada and the USA is outlined. Customers switching as a result of green tariffs, the growing role of renewables, and opportunities for the promotion of green tariffs are discussed. (UK)

Green Power Marketing in the United States: A Status Report; Seventh Edition

Energy Technology Data Exchange (ETDEWEB)

Bird, L.; Swezey, B.

2004-09-01

Voluntary consumer decisions to purchase electricity supplied from renewable energy sources represent a powerful market support mechanism for renewable energy development. Beginning in the early 1990s, a small number of U.S. utilities began offering ''green power'' options to their customers. Since then, these products have become more prevalent both from utilities and in states that have introduced competition into their retail electricity markets. Today, more than 50% of all U.S. consumers have an option to purchase some type of green power product from a retail electricity provider. This report provides an overview of green power marketing activity in the United States. The first section provides an overview of green power markets, consumer response, and recent industry trends. Section 2 provides brief descriptions of the utility green pricing programs available nationally. Section 3 describes companies that actively market green power in competitive markets and those that market renew able energy certificates nationally or regionally. The last section provides information on a select number of large, nonresidential green power purchasers, including governmental agencies, universities, and businesses.

Green Power Marketing in the United States: A Status Report (Eighth Edition)

Energy Technology Data Exchange (ETDEWEB)

Bird, L.; Swezey, B.

2005-10-01

Voluntary consumer decisions to purchase electricity supplied by renewable energy sources represent a powerful market support mechanism for renewable energy development. Beginning in the early 1990s, a small number of U.S. utilities began offering "green power" options to their customers. Since then, these products have become more prevalent, both from utilities and in states that have introduced competition into their retail electricity markets. Today, more than 50% of all U.S. consumers have an option to purchase some type of green power product from a retail electricity provider. This report provides an overview of green power marketing activity in the United States. The first section provides an overview of green power markets, consumer response, and recent industry trends. The second section provides brief descriptions of utility green pricing programs. The third section describes companies that actively market green power in competitive markets and those that market renewable energy certificates nationally or regionally. The final section provides information on a select number of large, nonresidential green power purchasers, including businesses, universities, and government agencies.

Marketing of renewable energies. Foundations, business models, case studies

International Nuclear Information System (INIS)

Herbes, Carsten; Friege, Christian

2015-01-01

How to market green electricity or biomethane? What is the right price for renewable energy and how do you design the optimal use of social media? What impact have the EEG or electromobility to the Green Power Marketing? Does direct marketing works or is online marketing the guarantee of success? Answers to these and many other basic questions provides the band with contributions from leading scientists and renowned practitioners. For the first time they describe in a structured form the basics of marketing of renewable energies, provide an introduction to the legal and market-based features and present new business models. The book is based on the latest research results, treats all questions of marketing issues important for practitioners, provides case studies and specific recommendations. [de

Green Power Marketing in the United States: A Status Report (2009 Data)

Energy Technology Data Exchange (ETDEWEB)

Bird, L.; Sumner, J.

2010-09-01

This report documents green power marketing activities and trends in the United States. First, aggregate green power sales data for all voluntary purchase markets across the United States are presented. Next, we summarize data on utility green pricing programs offered in regulated electricity markets; green power marketing activity in competitive electricity markets, as well as green power sold to voluntary purchasers in the form of RECs; and renewable energy sold as greenhouse gas offsets in the United States. Finally, this is followed by a discussion of key market trends and issues. The data presented in this report are based primarily on figures provided to NREL by utilities and independent renewable energy marketers.

Green Power Marketing in the United States. A Status Report (2009 Data)

Energy Technology Data Exchange (ETDEWEB)

Bird, Lori [National Renewable Energy Lab. (NREL), Golden, CO (United States); Sumner, Jenny [National Renewable Energy Lab. (NREL), Golden, CO (United States)

2010-09-01

This report documents green power marketing activities and trends in the United States. First, aggregate green power sales data for all voluntary purchase markets across the United States are presented. Next, we summarize data on utility green pricing programs offered in regulated electricity markets; green power marketing activity in competitive electricity markets, as well as green power sold to voluntary purchasers in the form of RECs; and renewable energy sold as greenhouse gas offsets in the United States. Finally, this is followed by a discussion of key market trends and issues. The data presented in this report are based primarily on figures provided to NREL by utilities and independent renewable energy marketers.

Green Power Marketing Abroad: Recent Experience and Trends

Energy Technology Data Exchange (ETDEWEB)

Bird, L.; Wustenhagen, R.; Aabakken, J.

2002-04-01

Green power marketing--the act of differentially selling electricity generated wholly or in part from renewable sources--has emerged in more than a dozen countries around the world. This report reviews green power marketing activity abroad to gain additional perspective on consumer demand and to discern key factors or policies that affect the development of green power markets. The objective is to draw lessons from experience in other countries that could be applicable to the U.S. market.

Status and Trends in the U.S. Voluntary Green Power Market (2012 Data)

Energy Technology Data Exchange (ETDEWEB)

Heeter, J. [National Renewable Energy Lab. (NREL), Golden, CO (United States); Nicholas, T. [National Renewable Energy Lab. (NREL), Golden, CO (United States)

2013-10-01

The "voluntary" or "green power" market is that in which consumers and institutions voluntarily purchase renewable energy to match all or part of their electricity needs. Voluntary action provides a revenue stream for renewable energy projects and raises consumer awareness of the benefits of renewable energy. There are numerous ways consumers and institutions can purchase renewable energy. Historically, the voluntary market has consisted of three market sectors: (1) utility green pricing programs (in states with regulated electricity markets), (2) competitive suppliers (in states with restructured electricity markets), and (3) unbundled renewable electricity certificate (REC) markets, where RECs are purchased by consumers separately from electricity ("unbundled").

Status and Trends in the U.S. Voluntary Green Power Market (2016 Data)

Energy Technology Data Exchange (ETDEWEB)

O' Shaughnessy, Eric [National Renewable Energy Lab. (NREL), Golden, CO (United States); Heeter, Jenny [National Renewable Energy Lab. (NREL), Golden, CO (United States); Cook, Jeff [National Renewable Energy Lab. (NREL), Golden, CO (United States); Volpi, Christina [National Renewable Energy Lab. (NREL), Golden, CO (United States)

2017-10-01

The "voluntary" or "green power" market is that in which consumers and institutions voluntarily purchase renewable energy to match all or part of their electricity needs. Voluntary action provides a revenue stream for renewable energy projects and raises consumer awareness of the benefits of renewable energy. There are numerous ways consumers and institutions can purchase renewable energy. Historically, the voluntary market has consisted of three market sectors: (1) utility green pricing programs (in states with regulated electricity markets), (2) competitive suppliers (in states with restructured electricity markets), and (3) unbundled renewable electricity certificate (REC) markets, where RECs are purchased by consumers separately from electricity ("unbundled").

Status and Trends in the U.S. Voluntary Green Power Market (2013 Data)

Energy Technology Data Exchange (ETDEWEB)

Heeter, J.; Belyeu, K.; Kuskova-Burns, K.

2014-11-01

Voluntary green power markets are those in which consumers and institutions voluntarily purchase renewable energy to match their electricity needs. This report surveys utilities, competitive suppliers, renewable energy certificate (REC) marketers, and, for the first time, the community choice aggregation market. This report finds that the voluntary market totaled 62 million megawatt-hours in 2013. Approximately 5.4 million customers are purchasing green power. This report presents data and analysis on voluntary market sales and customer participation, products and premiums, green pricing marketing, and administrative expenses. The report also details trends in REC tracking systems, REC pricing in voluntary and compliance markets, community and crowd-funded solar, and interest in renewable energy by the information and communication technologies sector.

Redefining RECs: Additionality in the voluntary Renewable Energy Certificate market

Science.gov (United States)

Gillenwater, Michael Wayne

In the United States, electricity consumers are told that they can "buy" electricity from renewable energy projects, versus fossil fuel-fired facilities, through participation in a voluntary green power program. The marketing messages communicate to consumers that their participation and premium payments for a green label will cause additional renewable energy generation and thereby allow them to claim they consume electricity that is absent pollution as well as reduce pollutant emissions. Renewable Energy Certificates (RECs) and wind energy are the basis for the majority of the voluntary green power market in the United States. This dissertation addresses the question: Do project developers respond to the voluntary REC market in the United States by altering their decisions to invest in wind turbines? This question is investigated by modeling and probabilistically quantifying the effect of the voluntary REC market on a representative wind power investor in the United States using data from formal expert elicitations of active participants in the industry. It is further explored by comparing the distribution of a sample of wind power projects supplying the voluntary green power market in the United States against an economic viability model that incorporates geographic factors. This dissertation contributes the first quantitative analysis of the effect of the voluntary REC market on project investment. It is found that 1) RECs should be not treated as equivalent to emission offset credits, 2) there is no clearly credible role for voluntary market RECs in emissions trading markets without dramatic restructuring of one or both markets and the environmental commodities they trade, and 3) the use of RECs in entity-level GHG emissions accounting (i.e., "carbon footprinting") leads to double counting of emissions and therefore is not justified. The impotence of the voluntary REC market was, at least in part, due to the small magnitude of the REC price signal and lack of

Green energy market development in Germany: effective public policy and emerging customer demand

International Nuclear Information System (INIS)

Wuestenhagen, Rolf; Bilharz, Michael

2006-01-01

This paper reviews the development of renewable energy in Germany from 1973 to 2003. It investigates the relative importance of energy policy and green power marketing in shaping the renewable energy market. More than a decade of consistent policy support for renewables under the feed-in law (StrEG) and its successor (EEG) has been an important driver for increasing renewable electricity generation to date, putting the country in a better position than most of its peers when it comes to achieving European Union targets for renewable energy. Green power marketing driven by customer demand, on the other hand, is growing, but has had limited measurable impact so far. We discuss potential intangible benefits of green power marketing and scenarios for future market development. The paper concludes with lessons that can be learned from the German case for policy design and market development in other countries

CO2-emission trading and green markets for renewable electricity. WILMAR - deliverable 4.1

International Nuclear Information System (INIS)

Azuma-Dicke, N.; Weber, C.; Morthorst, P.E.; Ravn, H.F.; Schmidt, R.

2004-06-01

This report is Deliverable 4.1 of the EU project 'Wind Power Integration in Liberalised Electricity Markets' (WILMAR) and de-scribes the application of two policy instruments, Tradable Emissions Permits (TEPs) and Tradable Green Certificates (TGCs) for electricity produced from renewable energy sources in the European Union and the implications for implementation in the Wilmar model. The introduction of a common emission-trading system in the EU is expected to have an upward effect on the spot prices at the electric-ity market. The variations of the spot price imply that some types of power generation may change the situation from earning money to losing money despite the increasing spot price. Heavy restrictions on emissions penalise the fossil-fuelled technologies significantly, and the associated increase in the spot price need not compensate for this. Therefore, a market of TEPs is expected to have a significant influence on the electricity spot price. However, the expected price level of TEPs are met with great uncertainty and a study of a number of economical studies shows a price span between zero and 270 USD per ton of CO 2 depending on the participation or non-participation of countries in the scheme. The price-determination at the TGC market is expected to be closely related to the price at the power spot market as the RE-producers of electricity will have expectations to the total price paid for the energy produced, i.e., for the price of electricity at the spot market plus the price per kWh obtained at the green certificate mar-ket. In the Wilmar model, the TGC market can either be handled exogenously, i.e., the increase in renewable capacity and an average annual TGC price are determined outside the model, or a simple TGC module is developed, including the long-term supply functions for the most relevant renewable technologies and an overall TGC quota. Both solutions are rather simple, but to develop a more advanced model for the TGC market seems to be

Status and Trends in U.S. Compliance and Voluntary Renewable Energy Certificate Markets (2010 Data)

Energy Technology Data Exchange (ETDEWEB)

Heeter, Jenny [National Renewable Energy Lab. (NREL), Golden, CO (United States); Bird, Lori [National Renewable Energy Lab. (NREL), Golden, CO (United States)

2011-10-01

The "voluntary" or "green power" market is that in which consumers and institutions voluntarily purchase renewable energy to match all or part of their electricity needs. Voluntary action provides a revenue stream for renewable energy projects and raises consumer awareness of the benefits of renewable energy. There are numerous ways consumers and institutions can purchase renewable energy. Historically, the voluntary market has consisted of three market sectors: (1) utility green pricing programs (in states with regulated electricity markets), (2) competitive suppliers (in states with restructured electricity markets), and (3) unbundled renewable electricity certificate (REC) markets, where RECs are purchased by consumers separately from electricity ("unbundled").

Current State of the Voluntary Renewable Energy Market (Presentation)

Energy Technology Data Exchange (ETDEWEB)

Heeter, J.

2013-09-01

This presentation highlights the status of the voluntary green power market in 2012. The voluntary green power market totaled more than 48 million MWh in 2012, with about 1.9 million customers participating. The supply continues to be dominated by wind, though solar is increasing its share of utility green pricing programs. Prices for voluntary renewable energy certificates (RECs) increased to above $1/MWh.

A market for green certificates may cause less green electricity to be produced

International Nuclear Information System (INIS)

Haugneland, Petter

2004-01-01

The Norwegian government wants to establish in 2006 a market for trading with green certificates which will be issued to producers of new renewable electricity. These certificates will be sold to the consumers, which will be instructed to by a certain amount of green electricity. In 2005 a market will be established for trading with emission quotas of greenhouse gases; in this market, power producers and other industry that emits greenhouse gases must buy emission permits. Some experts, however, say that a market for trading with green certificates may at worst give less production of green electricity, counter to the intention. But a quota system may indirectly increase the production of green electricity, and at the same time one avoids many of the inconveniences involved in a green certificate market

Green power: marketing departments on the starting blocks -- more and more consumers want to buy green power

International Nuclear Information System (INIS)

Hawkins, A.C.

2001-01-01

This article reviews the increasing efforts being made by Swiss electricity utilities to provide their customers with electricity generated from renewable resources. The article discusses various green power labelling schemes that aim to provide quality assurance and guarantee that customers can buy power produced from renewable resources. Price developments for wind and solar power and market development prospects for green power in general are discussed. The use of green power's positive image in the utilities' marketing strategies is examined

Fostering renewable electricity markets in North America

International Nuclear Information System (INIS)

Wingate, M.; Hamrin, J.; Kvale, L.; Alatorre, C.

2007-04-01

This paper provided an overview of key market demand and supply drivers for the renewable electricity in Canada, the United States and Mexico. The aim of the paper was to assist North American governments in supporting the development of renewable electricity by addressing barriers that currently contribute to higher costs as well as challenges related to policy implementation. The paper outlined regulatory mandates and discussed issues related to voluntary purchases, and financial incentives. Current policy frameworks for renewable electricity were also examined. Opportunities for developing the renewable electricity market North America were explored. Wind power environmental standards were reviewed. Various green pricing schemes were discussed. The paper also included recommendations for the current electricity market as well as for members of the North American Agreement on Environmental Cooperation. 84 refs., 4 tabs., 7 figs

Customer choice and green power marketing in the United States: how far can it take us?

International Nuclear Information System (INIS)

Wiser, Ryan; Bolinger, Mark; Holt, Edward

2000-01-01

This article explores whether and to what extent individuals are willing to voluntarily pay a premium for products that provide public environmental benefits. In particular, we critically review and analyze the status and impacts of U.S. green power marketing to date. Green power marketing - the business of selling electricity products distinguished by their environmental attributes - seeks to develop a private market for renewable energy driven by consumer demand for green products. Debate has centered on the ability of such a market to provide a significant level of support for renewable energy sources. This paper examines experience to date with green power markets in the United States, proving an historical overview, reviewing product offerings, assessing customer response, and calculating overall support for renewable energy. While market research shows that a majority of the populace states a willingness to pay a premium for renewable energy, early experience with green power marketing shows that those attitudes have not yet translated into large-scale behavior change, tracking experience in other environment product markets. While a niche market for green power does exist, the data presented in this paper indicate that the collective impact of customer-driven demand on renewable generation has been modest thus far. Much will need to be done if this market is to play a strong role in supporting renewable energy in the early part of the millennium. Several lessons on how to potentially improve the prospects of green power marketing are therefore discussed. (author)

Green Power Marketing in the United States: A Status Report (Ninth Edition)

Energy Technology Data Exchange (ETDEWEB)

Bird, L.; Swezey, B.

2006-11-01

Voluntary consumer decisions to purchase electricity supplied by renewable energy sources represent a powerful market support mechanism for renewable energy development. Beginning in the early 1990s, a small number of U.S. utilities began offering ''green power'' options to their customers. Since then, these products have become more prevalent, both from traditional utilities and from marketers operating in states that have introduced competition into their retail electricity markets. Today, more than half of all U.S. consumers have an option to purchase some type of green power product from a retail electricity provider. Currently, more than 600 utilities, or about 20% of utilities nationally, offer green power programs to customers. These programs allow customers to purchase some portion of their power supply as renewable energy--almost always at a higher price--or to contribute funds for the utility to invest in renewable energy development. The term ''green pricing'' is typically used to refer to these utility programs offered in regulated or noncompetitive electricity markets. This report documents green power marketing activities and trends in the United States.

Interactions of a tradable green certificate market with a tradable permits market

DEFF Research Database (Denmark)

Morthorst, Poul Erik

2001-01-01

certificate market to promote the development of renewables. If these two instruments are brought into play at the same time, two separate markets with two individual targets will co-exist in a number of countries. With a focus on the green certificate market, this paper discusses how these two markets may...... to achieve this emission reduction. More policy instruments are on hand to pursue this objective. Frequently discussed currently is the establishing of a market for tradable permits for CO2-emissions to achieve emission reductions in the power industry. In parallel with this is the introduction of a green...... interact with each other in international trade. Three different cases are analysed: (1) A green certificate market without any tradable permits scheme, (2) a green certificate market in combination with a tradable permits scheme, based on grandfathering and, finally, (3) a green certificate market...

The green electricity market model. Proposal for an optional, cost-neutral direct marketing model for supplying electricity customers

International Nuclear Information System (INIS)

Heinemann, Ronald

2014-01-01

One of the main goals of the Renewable Energy Law (EEG) is the market integration of renewable energy resources. For this purpose it has introduced compulsory direct marketing on the basis of a moving market premium. At the same time the green electricity privilege, a regulation which made it possible for customers to be supplied with electricity from EEG plants, has been abolished without substitution with effect from 1 August 2014. This means that, aside from other direct marketing channels, which will not be economically viable save for in a few exceptional cases, it will no longer be possible in future to sell electricity from EEG plants to electricity customers under the designation ''electricity from renewable energy''. The reason for this is that electricity sold under the market premium model can no longer justifiably be said to originate from renewable energy. As a consequence, almost all green electricity products sold in Germany carry a foreign green electricity certificate.

Green certificates: a new currency for trading the environmental benefits of renewable energy

International Nuclear Information System (INIS)

Crookall-Fallon, C.; Crozier-Cole, T.

2000-01-01

This article examines the driving force of the Kyoto Protocol on the EU's proposed Directive to stimulate the use of renewable energy sources for generating electricity, and the forthcoming sixth conference of the Parties to the UN National Framework Convention on Climatic Change where it is hoped that the EU will ratify the 1997 Kyoto Protocol requiring the reduction in emissions of greenhouse gases. Details of the EU's Directive on the liberalisation of the internal market for electricity and targets for increasing renewable energy electricity consumption are given. Trading environmental benefits of renewable generation, the concept of trading green certificates, the challenges to creating a green certificate market, national green certificate systems such as the Dutch and Danish systems, and the progress towards Europe-wide green certificate trading are discussed

Green Pricing Program Marketing Expenditures: Finding the Right Balance

Energy Technology Data Exchange (ETDEWEB)

Friedman, B.; Miller, M.

2009-09-01

In practice, it is difficult to determine the optimal amount to spend on marketing and administering a green pricing program. Budgets for marketing and administration of green pricing programs are a function of several factors: the region of the country; the size of the utility service area; the customer base and media markets encompassed within that service area; the point or stage in the lifespan of the program; and certainly, not least, the utility's commitment to and goals for the program. All of these factors vary significantly among programs. This report presents data on programs that have funded both marketing and program administration. The National Renewable Energy Laboratory (NREL) gathers the data annually from utility green pricing program managers. Programs reporting data to NREL spent a median of 18.8% of program revenues on marketing their programs in 2008 and 16.6% in 2007. The smallest utilities (those with less than 25,000 in their eligible customer base) spent 49% of revenues on marketing, significantly more than the overall median. This report addresses the role of renewable energy credit (REC) marketers and start-up costs--and the role of marketing, generally, in achieving program objectives, including expansion of renewable energy.

State of the Voluntary Green Power Market (2016 Data)

Energy Technology Data Exchange (ETDEWEB)

OShaughnessy, Eric J [National Renewable Energy Laboratory (NREL), Golden, CO (United States); Heeter, Jenny S [National Renewable Energy Laboratory (NREL), Golden, CO (United States); Cook, Jeffrey J [National Renewable Energy Laboratory (NREL), Golden, CO (United States); Volpi, Christina M [National Renewable Energy Laboratory (NREL), Golden, CO (United States)

2018-03-26

Annual report of sales and number of customers in voluntary green power markets, including utility green pricing programs, utility green partnerships, competitive suppliers, unbundled renewable energy certificates, community choice aggregations, power purchase agreements, and community solar.

A green certificate market combined with a liberalised power market

International Nuclear Information System (INIS)

Morthorst, P.E.

2003-01-01

The development of renewable energy sources is expected to play an important role in the implementation of greenhouse gas (GHG) reduction targets in the EU member states. Among the highly relevant instruments for promoting the renewable development is the establishment of a market for tradable green certificates (TGCs) and markets based on TGCs or equivalent instruments are already established a number of places, among these Australia, Holland, England, Italy and Texas. Other countries are in the preparation phase. Sweden and Belgium (Flanders) are moving fast towards certificate-schemes, while although an early mover the Danish Parliament has postponed the introduction in Denmark until 2004-2005. The initiatives for establishing national TGC-markets are very much in line with the fixed targets for renewable development launched by the EU-commission. Thus, although the different countries have not chosen the same concept for establishing national TGC-markets, nevertheless there seems to be a good starting point for establishing an international one. This paper discusses the separate introduction of an international tradable green certificate market into a liberalised power market, especially in relation to cost-effectiveness and the possible contributions to national GHG-reduction strategies. The combination of a TGC and a liberalised power market encounters a number of problems in relation to achieving national GHG-reduction targets. One of the main results from a three-country case study described in the paper is that those countries most ambitious in renewable target setting by increasing their TGC-quotas will only partly be gaining the CO 2 -reduction benefits themselves. How large a share they gain themselves will depend only on the marginal conditions at the spot market

The political economy of international green certificate markets

International Nuclear Information System (INIS)

Soederholm, Patrik

2008-01-01

This paper analyzes the political economy of establishing bilateral trade in green certificate markets as one step towards harmonization of European green electricity support systems. We outline some of the economic principles of an integrated bilateral green certificates market, and then discuss a number of issues that are deemed to be critical for the effectiveness, stability and legitimacy of such a market. By drawing on some of the lessons of the fairly recent intentions to integrate a future green certificate market in Norway with the existing Swedish one, we highlight, exemplify and discuss some critical policy implementation and design issues. These include, for instance, the system's connection to climate policy targets, the role of other support schemes and the definition of what green electricity technologies should be included. Furthermore, the establishment of an international market presumes that the benefits of renewable power (e.g., its impacts on the environment, diversification of the power mix, self-sufficiency, etc.) are approached and valued from an international perspective rather than from a national one, thus implying lesser emphasis on, for instance, employment and regional development impacts. A bilateral green certificate system thus faces a number of important policy challenges, but at the same time it could provide important institutional learning effects that can be useful for future attempts aiming at achieving greater policy integration in the European renewable energy sector

Status and Trends in the U.S. Voluntary Green Power Market (2012 Data)

Energy Technology Data Exchange (ETDEWEB)

Heeter, J.; Nicholas, T.

2013-10-01

Voluntary green power markets are those in which consumers and institutions voluntarily purchase renewable energy to match their electricity needs. Voluntary action provides a revenue stream for renewable energy projects and raises consumer awareness of the benefits of renewable energy. These markets continued to exhibit growth and stimulate renewable energy development in 2012. This paper reviews the voluntary market and identifies market trends.

Green Power Marketing in the United States. A Status Report (11th Edition)

Energy Technology Data Exchange (ETDEWEB)

Bird, Lori [National Renewable Energy Lab. (NREL), Golden, CO (United States); Kreycik, Claire [National Renewable Energy Lab. (NREL), Golden, CO (United States); Friedman, Barry [National Renewable Energy Lab. (NREL), Golden, CO (United States)

2008-10-01

This report documents green power marketing activities and trends in the United States. It presents aggregate green power sales data for all voluntary purchase markets across the United States. It also provides summary data on utility green pricing programs offered in regulated electricity markets and green power marketing activity in competitive electricity markets, as well as green power sold to voluntary purchasers in the form of renewable energy certificates. Key market trends and issues are also discussed.

Green Power Marketing in the United States: A Status Report (11th Edition)

Energy Technology Data Exchange (ETDEWEB)

Bird, L.; Kreycik, C.; Friedman, B.

2008-10-01

This report documents green power marketing activities and trends in the United States. It presents aggregate green power sales data for all voluntary purchase markets across the United States. It also provides summary data on utility green pricing programs offered in regulated electricity markets and green power marketing activity in competitive electricity markets, as well as green power sold to voluntary purchasers in the form of renewable energy certificates. Key market trends and issues are also discussed.

Changing market for renewable energy in New England

Energy Technology Data Exchange (ETDEWEB)

Jacobs, M. [Second Wind Inc., Austin, TX (United States)

1997-12-31

The author discusses the rapidly changing power market in New England in the face of deregulation of the electric power industry. Utilities are moving to sell their generation assets, and the new players in the market are striving to present themselves as active in a green market. But there is little knowledge about renewable energy sources on the part of the new marketers, and little capacity available, while there does appear to be customer demand. Legislative action seems to be putting in place policies making renewable energy a more attractive option. The author looks at the disparity between demand and availability at this time.

Analysis of the green certificate market; Ein analyse av den groene sertifikatmarknaden

Energy Technology Data Exchange (ETDEWEB)

Storeboe, Inger Oeydis

2001-04-01

This report studies the advantages and disadvantages of a separate financial market for the environmental advantages in the production of electricity from renewable energy sources. This market solution is evaluated against other financial systems used to promote the production of green electricity. By starting from a general equilibrium model for the green certificate market, the report discusses how the adaptation in the certificate market is influenced by changes in the market conditions. The certificate market is combined with a quota market for carbon dioxide, with and without international trade with electricity and certificate and market power in the production of electricity from renewable energy sources.

Green pricing: Customer-oriented marketing of the electricity industry

International Nuclear Information System (INIS)

Weller, T.

1998-01-01

There are at present about 15 established projects launched by energy suppliers in Germany which deserve to be called ''green pricing'' marketing strategies, and about an equal number of further projects at various stages of development which also offer as a ''green'' incentive for customers electricity from renewable energy sources. Worldwide, there are about 50 established green pricing projects, offered primarily in the USA, Switzerland and the Netherlands, and in Germany. The targeted customers of these projects for the time being are exclusively households that cannot easily switch over to other than their local suppliers. It can be expected that with progressive market liberalisation in Great Britain, the USA and, finally, in Germany, competition for this customer group will rapidly increase the number of green pricing marketing projects in these countries. This is why the article here presents a thorough analysis of the specific features of green pricing contracts, their impact on enhanced development and application of the technology for electricity generation from renewables, and a forecast on future developments. (orig./CB) [de

Developing markets for renewable energy technologies

International Nuclear Information System (INIS)

Charters, W.W.S.

2001-01-01

Although renewable energy resources are now being utilised more on a global scale than ever before, there is no doubt their contribution to the energy economy can still be greatly increased. Recently international support for developing these relatively new sources of energy has been driven by their benefits as assessed by reduced environmental impact, particularly reduced greenhouse gas emissions. After several decades of continuous but somewhat erratic funding for research and development of renewables, it is time to take stock of the key issues to be addressed in terms of implementation of major renewable energy programmes on a large scale worldwide. One of the first steps in this process is the identification and encouragement of reliable continuous markets both in developed and developing nations. Future energy policy and planning scenarios should take into account the factors necessary to integrate renewables in all their diverse forms into the normal energy economy of the country. Other critical factors in market development will include the mass production of high quality, reliable and reasonable cost technical products and the provision of adequate finance for demonstrating market ready and near market renewables equipment. Government agencies need to aid in the removal of legislative and institutional barriers hindering the widespread introduction of non-conventional energy sources and to encourage the implementation of government purchasing schemes. Recent moves by companies in Australia to market 'green energy' to customers should also aid in the public awareness of the ultimate potential of renewables leading to greater use in the industrial, commercial and domestic sectors. (author)

Status and Trends in the U.S. Voluntary Green Power Market (2015 Data)

Energy Technology Data Exchange (ETDEWEB)

O' Shaughnessy, Eric [National Renewable Energy Lab. (NREL), Golden, CO (United States); Liu, Chang [National Renewable Energy Lab. (NREL), Golden, CO (United States); Heeter, Jenny [National Renewable Energy Lab. (NREL), Golden, CO (United States)

2016-10-01

The voluntary green power market refers to the sale and procurement of renewable energy for voluntary purposes by residential and commercial customers. This report reviews seven green power procurement mechanisms: utility green pricing programs, utility green tariffs, voluntary unbundled renewable energy certificates, competitive supplier green power, community choice aggregations, voluntary power purchase agreements (PPAs), and community solar. This report details the status of trends of those seven green power procurement mechanisms in 2015. Three trends -- significant growth of the voluntary PPA project pipeline, innovative green power mechanisms developed by utilities, and geographic expansion of green power mechanisms -- suggest that the green power market is likely to continue to grow in coming years.

Green Power Marketing in the United States: A Status Report, Sixth Edition

Energy Technology Data Exchange (ETDEWEB)

Bird, L.; Swezey, B.

2003-10-01

Voluntary consumer decisions to purchase electricity supplied from renewable energy sources represent a powerful market support mechanism for renewable energy development. Beginning in the early 1990s, a small number of U.S. utilities began offering''green power'' options to their customers. Since then, these products have become more prevalent both from utilities and in states that have introduced competition into their retail electricity markets. Today, nearly 50% of all U.S. consumers have an option to purchase some type of green power product from a retail electricity provider. Currently, more than 350 investor-owned utilities, rural electric cooperatives, and other publicly owned utilities in 33 states offer green power programs. This report provides an overview of green power marketing activity in the United States. It describes green power product offerings, consumer response, and recent industry trends. The three distinct markets for green power are discussed in turn.

Information Brief on Green Power Marketing Fourth Edition

Energy Technology Data Exchange (ETDEWEB)

Swezey, B.; Bird, L.

1999-08-18

For the first time in many decades, consumers are being given a choice of who supplies their electric power and how that power is generated. One of these choices is to support electricity generation from more environmentally beneficial energy sources. The term ''green power'' generally refers to electricity supplied from renewable energy sources. By some estimates, nearly one-quarter of all US consumers will have the option to purchase green power by the end of 1999, either from their regulated utility provider or in competitive markets. As of July 1999, consumers can choose to purchase competitively marketed green power in California, Massachusetts, Pennsylvania, and Rhode Island. As competition spreads in the electric power industry, more consumers will have this choice. The purpose of this Information Brief is to provide electric industry analysts with information on green power market trends. Descriptive information on green power marketing activities in both competitive and regulated market settings, as well as other pertinent data and information, are included.

Green power marketing : fasten your seat belt, the ride has begun

Energy Technology Data Exchange (ETDEWEB)

Brown, J. [Enron Wind Development Corp., Tehachapi, CA (United States)

1998-12-31

A review of the status of the renewable energy markets in California was provided. Public response in California has been very favourable to `green` power. Approximately 50 per cent of residential consumers have chosen a green product. Only one marketer is actively offering a non-green product. The major players in the California green market are Enron Wind Development Corp, PG and E Energy Services, Edison Source, and Green Mountain Energy Resources. A 1.5 cents per kWh green product credit rebated by the Public Utilities Commission through 1999 has been a useful marketing tool. A comparison was made between the California green market and the green market in Pennsylvania. Green market opportunities for Massachusetts, Arizona, and New York were also briefly reviewed. To make successful inroads into the energy market with green energy the following conditions are considered essential: choice for all consumers, meaningful affiliate standards, unbundling of revenue cycle services, no artificial barriers to entry, shopping credit, customer education and reasonable, meaningful disclosure protocols.

Green power marketing : fasten your seat belt, the ride has begun

International Nuclear Information System (INIS)

Brown, J.

1998-01-01

A review of the status of the renewable energy markets in California was provided. Public response in California has been very favourable to 'green' power. Approximately 50 per cent of residential consumers have chosen a green product. Only one marketer is actively offering a non-green product. The major players in the California green market are Enron Wind Development Corp, PG and E Energy Services, Edison Source, and Green Mountain Energy Resources. A 1.5 cents per kWh green product credit rebated by the Public Utilities Commission through 1999 has been a useful marketing tool. A comparison was made between the California green market and the green market in Pennsylvania. Green market opportunities for Massachusetts, Arizona, and New York were also briefly reviewed. To make successful inroads into the energy market with green energy the following conditions are considered essential: choice for all consumers, meaningful affiliate standards, unbundling of revenue cycle services, no artificial barriers to entry, shopping credit, customer education and reasonable, meaningful disclosure protocols

Collaborative market approaches to stimulate sustained renewable energy deployment

International Nuclear Information System (INIS)

Weissman, J.M.

1996-01-01

New market opportunities for renewable energy technologies are emerging in response to lower costs, greater possibilities for distributed products and services, strong customer preference for cleaner electricity, and the anticipation of deregulation of the electric power industry. In response, a series of innovative programs and market-based mechanisms are supporting accelerated, commercialization efforts. This paper reviews two different but complementary national collaborative initiatives. The PV-COMPACT, through its major program components, focuses on a number of market mechanisms and policy tools that support sustainable deployment of photovoltaic (PV) systems for utility markets. The Workshop In A Box Program, a collaborative effort managed by the Interstate Renewable Energy Council, supplies the right information to key state government agencies to assist them in evaluating decisions to purchase renewable energy products. This paper also addresses how distributed applications can open new markets for renewable energy systems including the evolution of customer choice programs like green pricing. The programs discussed in this paper demonstrate that no singular mechanism drives new and sustainable markets: it is the symbiotic relationship among many innovative and enterprising efforts and investments that leads to emerging renewable energy markets

European Schemes for Promoting Renewables in Liberalised Markets

DEFF Research Database (Denmark)

Meyer, Niels I.

2003-01-01

The paper describes possibilities and problems for penetration of supply systems based on renewable energy sources in liberalised markets. The analysis is based on recent development in EU with different models for support of installations based on renewable energy. These include feed-in models...... with guaranteed minimum tariffs, tender models for different bands of technologies, and green certificates trading models with obligatory consumer quota. The paper describes the market situation in selected European countries, including Germany, the UK, Holland and Denmark.An EU directive from September 2001 has...

Provision of Renewable Energy using Green Certificates: Market Power and Limit Pricing

Energy Technology Data Exchange (ETDEWEB)

Amundsen, Eirik S.; Nese, Gjermund

2002-07-01

We formulate an analytic equilibrium model for simultaneously functioning electricity market and a market for Green Certificates. The major focus of the paper is the effect of market power in a Green Certificate system. One of the main results from the analysis is that the certificate system faced with market power basically may collapse into a system of per unit subsidies (author)

Status and Trends in the U.S. Voluntary Green Power Market (2014 Data)

Energy Technology Data Exchange (ETDEWEB)

O' Shaughnessy, Eric [National Renewable Energy Lab. (NREL), Golden, CO (United States); Heeter, Jenny [National Renewable Energy Lab. (NREL), Golden, CO (United States); Liu, Chang [National Renewable Energy Lab. (NREL), Golden, CO (United States); Nobler, Erin [National Renewable Energy Lab. (NREL), Golden, CO (United States)

2015-10-16

NREL's annual report on green power markets summarizes status and trends in the voluntary demand for renewable energy. U.S. green power markets have become more complex over time as state-level policies have enabled more avenues for green power purchases. In recent years, community solar, community choice aggregation (CCA), and voluntary power purchase agreements (PPAs) have significantly increased the number of U.S. voluntary green power customers. The community solar model has grown rapidly with 90 projects in 25 states by 2015. Renewable energy sales in CCAs declined slightly in 2014 in response to less favorable economic conditions in Illinois. At the same time, several California CCAs continued to grow, and many more communities are planning to pursue green power through aggregation. Voluntary green power purchasing through bi-lateral PPAs took off in 2014 due to several large-scale agreements signed by information and communication technology firms. Traditional green power options, such as utility green pricing programs and voluntary RECs markets, also grew in 2014. Current trends suggest strong continued growth in U.S. voluntary green power markets.

CO2-emission trading and green markets for renewable electricity. Wilmar - deliverable 4.1

DEFF Research Database (Denmark)

Azuma-Dicke, N.; Morthorst, Poul Erik; Ravn, H.F.

2004-01-01

This report is Deliverable 4.1 of the EU project “Wind Power Integration in Liberalised Electricity Markets” (WILMAR) and describes the application of two policy instruments, Tradable Emissions Permits (TEP’s) and Tradable Green Certificates (TGC’s) forelectricity produced from renewable energy...... sources in the European Union and the implications for implementation in the Wilmar model. The introduction of a common emission-trading system in the EU is expected to have an upward effect on the spot pricesat the electricity market. The variations of the spot price imply that some types of power...... generation may change the situation from earning money to losing money despite the increasing spot price. Heavy restrictions on emissions penalise thefossil-fuelled technologies significantly, and the associated increase in the spot price need not compensate for this. Therefore, a market of TEP’s is expected...

Green certificate trading in the Netherlands in the prospect of the European electricity market

International Nuclear Information System (INIS)

Dinica, Valentina; Arentsen, Maarten J.

2003-01-01

The support system for green electricity in the Netherlands has been one of the most complex and complicated systems across Europe. A voluntary trade of green certificates--or green labels--was one of the schemes used in the policy models of the 1990s. The liberalization of the electricity market has attracted substantial changes in the degree and nature of commitment by energy companies and political authorities for renewable electricity. In 2001, a new mechanism for the voluntary trade of green certificates has become operational, replacing the green label trade system one terminated in the end of 2000. This paper presents the two systems of green certificates' trade developed in the Netherlands and discusses their market stimulation potential in the very different economic and industrial circumstances that has surrounded each of them. The paper argues for a need to enable a support system that reduces investment risks as much as possible, and removes the residual, but still strong, institutional, administrative and social barriers for renewables' deployment. But before this, a clear governmental vision on the role of renewables in current energy supply systems is first needed, backed by a coherent policy and sufficient support along the economic dimension of renewables' market diffusion

Financial risks for green electricity investors and producers in a tradable green certificate market

International Nuclear Information System (INIS)

Lemming, Jacob

2003-01-01

This paper analyzes financial risks in a market for tradable green certificates (TGC) from two perspectives; existing renewable producers and potential investors in new renewable electricity generation capacity. The equilibrium pricing mechanism for a consumer-based TGC market is described and a market with wind turbines as the sole renewable technology is analyzed. In this framework, TGC prices and fluctuations in production from wind turbines will be negatively correlated and, as a result, TGC price fluctuations can actually help decrease the total financial risk. Based on this recognition, analytical expressions for revenue-variance-minimizing trading strategies are derived and an analysis of the demand and supply for financial hedging is used to show that forward contracts will be traded at a risk premium

Interactions between the power and green certificate markets

International Nuclear Information System (INIS)

Jensen, S.G.; Skytte, K.

2002-01-01

The current trend of liberalising the power markets is combined with ambitious deployment plans for power production based on renewable energy supplies. A new policy scheme to ensure this extension has been developed in the form of a green certificate system, with a politically determined target of deployment. In such a system, producers of renewably based electricity receive tradable certificates in proportion to the electricity they produce. The producer can thereby sell these certificates and receive additional revenue apart from the power price. This paper studies the price and consumption effects of such a system. With a simple model we show that the effects are ambiguous. This ambiguity is caused by the interaction between the two markets. Therefore, the green certificate system is difficult to manage if the State has parallel energy targets, such as a desired deployment of renewably based energy and a stabilisation or reduction of the energy consumption. In addition, this complicates the regulation through a deployment target of renewably based power production, as the regulator has to be aware of the different effects, which follow a specific target. Until now, these effects have not been considered in the analyses of the green certificate system when introducing the system, even though it might have considerable consequences for the success of the system. (author)

The effect of state renewable portfolio standards on consumer participation in green pricing programs

Science.gov (United States)

Maltese, James L.

In the last several years, two mechanisms for increasing the supply of renewable electricity have become increasingly popular: renewable portfolio standards, a state policy of mandating increased production of green power; and green pricing programs, which allow customers to purchase green power through their utilities. These mechanisms have been effective in increasing the adoption of renewable energy; however, it is unclear whether they interact in a way that is mutually beneficial or counterproductive. It is important to understand the effect of renewable portfolio standards on the voluntary market for green energy, especially as Congress considers a nationwide portfolio standard. The effectiveness of a renewable portfolio standard may be undercut if it leads customers to purchase less green power. This study analyzes the relationship between the passage and implementation of a renewable portfolio standard and two measures of enrollment in utility green pricing programs. Using eight years of data for all fifty states, the study utilizes multiple regression analysis with fixed-effects estimation. The results indicate that the passage of a renewable portfolio standard has a positive and statistically significant effect on green pricing enrollment within the state. At the same time, the rate at which states increase the stringency of the renewable portfolio standard is found to have no effect on enrollment. Although further study is needed to determine if additional factors are responsible for the observed increase in green pricing enrollment, this study provides evidence that such programs do not harm, and may in fact encourage, voluntary purchases of green power.

The Italian Green Certificates market between uncertainty and opportunities

International Nuclear Information System (INIS)

Lorenzoni, Arturo

2003-01-01

With the overall reform of the electricity industry in 1999, Italy has started the implementation of a new support mechanism for renewable energy sources that is based upon a Green Certificates market. Such certificates will be delivered for 8 years for electricity production to renewable power plants commissioned after 31 March 1999. All the electricity production based on non-renewable energy sources and import have an obligation to cover 2% of its total with Green Certificates. This support mechanism is open to foreign production, but only from countries with reciprocal opportunities for Italian production. The new market has formally started on January 2002, even if some important rules have not yet been defined. This paper describes the new support mechanism, investigates the critical aspects for its activation and shows some possible trends for the quantity of the supplied certificates and their prices in the coming years

Status and Trends in U.S. Compliance and Voluntary Renewable Energy Certificate Markets (2010 Data)

Energy Technology Data Exchange (ETDEWEB)

Heeter, J.; Bird, L.

2011-10-01

This report documents the status and trends of 'compliance'--renewable energy certificate (REC) markets used to meet state renewable portfolio standard (RPS) requirements--and 'voluntary' markets--those in which consumers and institutions purchase renewable energy to match their electricity needs on a voluntary basis. Today, 29 states and the District of Columbia have an RPS, more than half of all U.S. electricity customers have an option to purchase some type of green power product directly from a retail electricity provider, and all consumers have the option to purchase RECs. This report documents REC activities and trends in the United States. The compliance REC market analysis includes analysis of REC trading, regional REC markets, REC tracking systems, types of compliance RECs, compliance REC pricing trends, and an overview of compliance with RPS polices. The voluntary REC analysis presents data and analysis on voluntary market sales and customer participation, products and premiums, green pricing marketing and administrative expenses, voluntary REC pricing, and the voluntary carbon offsets market. The report concludes with a discussion of upcoming guidance from the Federal Trade Commission on green marketing claims, the emergence of community solar programs, and the potential impact of Dodd-Frank regulations on the REC market.

Modeling of a green certificate market

International Nuclear Information System (INIS)

Marchenko, O.V.

2008-01-01

The paper considers one of the economic mechanisms, stimulating the introduction of renewable energy sources (RES) - a green certificate market. A mathematical model was developed to describe a supply and demand balance in the electricity and green certificate markets simultaneously. The sellers of certificates are RES owners, who obtain certificates for each unit of electricity produced, and the buyers are consumers, who are obliged by law to buy a certain share of this electricity. Equilibrium structures of the power system including RES with stochastic operation conditions are calculated. The prices of electricity and certificates, as well as the total economic effect of the system are determined taking into account external costs (environmental damages). The paper shows that a mechanism of green certificates is not an ideal means for minimizing the impact of energy on the environment: the economic effect turns out to be smaller than the maximum possible one. However, this deviation is relatively small, therefore the green certificate market allows the external effects to be partially taken into account. Such a market creates incentives for investors, electricity producers and consumers to make power sources mix, modes of electricity production and consumption closer to the optimum ones in terms of the economy as a whole. (author)

Status and Trends in the U.S. Voluntary Green Power Market (2016 Data)

Energy Technology Data Exchange (ETDEWEB)

OShaughnessy, Eric J [National Renewable Energy Laboratory (NREL), Golden, CO (United States); Volpi, Christina M [National Renewable Energy Laboratory (NREL), Golden, CO (United States); Heeter, Jenny S [National Renewable Energy Laboratory (NREL), Golden, CO (United States); Cook, Jeffrey J [National Renewable Energy Laboratory (NREL), Golden, CO (United States)

2017-10-02

Annual report of sales and number of customers in voluntary green power markets, including utility green pricing programs, utility green partnerships, competitive suppliers, unbundled renewable energy certificates, community choice aggregations, power purchase agreements, and community solar.

Green Power Grids: How Energy from Renewable Sources Affects Networks and Markets.

Science.gov (United States)

Mureddu, Mario; Caldarelli, Guido; Chessa, Alessandro; Scala, Antonio; Damiano, Alfonso

2015-01-01

The increasing attention to environmental issues is forcing the implementation of novel energy models based on renewable sources. This is fundamentally changing the configuration of energy management and is introducing new problems that are only partly understood. In particular, renewable energies introduce fluctuations which cause an increased request for conventional energy sources to balance energy requests at short notice. In order to develop an effective usage of low-carbon sources, such fluctuations must be understood and tamed. In this paper we present a microscopic model for the description and for the forecast of short time fluctuations related to renewable sources in order to estimate their effects on the electricity market. To account for the inter-dependencies in the energy market and the physical power dispatch network, we use a statistical mechanics approach to sample stochastic perturbations in the power system and an agent based approach for the prediction of the market players' behavior. Our model is data-driven; it builds on one-day-ahead real market transactions in order to train agents' behaviour and allows us to deduce the market share of different energy sources. We benchmarked our approach on the Italian market, finding a good accordance with real data.

Green Power Grids: How Energy from Renewable Sources Affects Networks and Markets.

Directory of Open Access Journals (Sweden)

Mario Mureddu

Full Text Available The increasing attention to environmental issues is forcing the implementation of novel energy models based on renewable sources. This is fundamentally changing the configuration of energy management and is introducing new problems that are only partly understood. In particular, renewable energies introduce fluctuations which cause an increased request for conventional energy sources to balance energy requests at short notice. In order to develop an effective usage of low-carbon sources, such fluctuations must be understood and tamed. In this paper we present a microscopic model for the description and for the forecast of short time fluctuations related to renewable sources in order to estimate their effects on the electricity market. To account for the inter-dependencies in the energy market and the physical power dispatch network, we use a statistical mechanics approach to sample stochastic perturbations in the power system and an agent based approach for the prediction of the market players' behavior. Our model is data-driven; it builds on one-day-ahead real market transactions in order to train agents' behaviour and allows us to deduce the market share of different energy sources. We benchmarked our approach on the Italian market, finding a good accordance with real data.

The renewable energies market in the United Kingdom

International Nuclear Information System (INIS)

2001-08-01

Targets for renewable energies in the United Kingdom (U.K.) have been set at 10 per cent of the total electricity produced by 2010. Out of a total annual consumption of 364 000 GWh, renewable energies now provide 2.8 per cent of the electricity in the U.K. As a result, market growth over the next decade is expected to reach 250 per cent. Several specific new regulations have also been introduced to support these targets. U.K. electricity supply companies must now set percentages from renewable sources, and new fiscal measures penalizing fossil-fuel consumption while promoting renewables are included in these new regulations. Extra funding to support renewables research and development, pilot and demonstration projects, marketing and dissemination activities to increase renewables take-up in the country has been earmarked. Renewables application in the filed of transportation fuels has been identified. Duty cuts on biodiesel fuel were made following the recent Green Fuel Challenge consultation exercise. Once demonstration projects are proposed, additional duty cuts for other biofuels might be made. There should be considerable expansion of the U.K. renewables market. Biomass, for primary energy and transportation fuels, offshore wind, small-scale hydro and photovoltaics (PVs) are all sectors where opportunities exist. Fuel cell and wave/tidal technologies are likely to show some promise once they make it to the commercial/mass production phase. 35 refs., 4 tabs., 2 figs

Is green energy expensive? Empirical evidence from the Spanish electricity market

International Nuclear Information System (INIS)

Ciarreta, Aitor; Espinosa, Maria Paz; Pizarro-Irizar, Cristina

2014-01-01

Renewable energy promotion and its cost are at the heart of the energy policy debate in many countries. The question from an economic perspective is how expensive the promotion of renewable sources through price-based incentive schemes is. This paper addresses this issue empirically. We analyze the Spanish electricity market during the period 2008–2012, where renewable energy production rose by 57%. To determine how expensive it was, we first measure the savings due to the spot price reduction driven by the merit order effect and, second, we compute the amount paid as incentives to green energy by the electricity system; the difference between the two is the net cost of green energy to the electricity markets. We present aggregate results for renewable sources as a whole, as well as individual results for each technology. We show that at the initial stages, when renewable capacity was low, green energy promotion paid for itself (2008–2009); however, from 2010 on, when renewable production reached a relatively high level, it started to impose a positive net cost on the system. Finally, we found substantial differences among technologies: wind energy implied the lowest net cost, while solar photovoltaic was the most expensive. - Highlights: • The combination of feed-in tariffs and premiums has been an effective instrument in the promotion of renewable electricity in Spain. • Significant reduction of the daily market price due to RES-E. • Considering the subsidies to RES-E this energy might seem rather expensive for the Spanish electricity system since 2010. • Substantial differences among technologies: wind energy implied the lowest net cost, while solar photovoltaic was the most expensive

Supporting renewable energy on liberalised markets: green electricity between additionally and consumer sovereignty

International Nuclear Information System (INIS)

Menges, R.

2003-01-01

The German feed-in regulation has been perhaps the most effective promotional policy for green electricity. However, with the growing momentum of the liberalisation process the current regulation is challenged by structural problems about how to address the demand side. Price regulation leaves little room for private green electricity market activities. Moreover, the success of the feed-in regulation depends on a strict differentiation of the political segment and the emerging green electricity markets. The question, therefore, is about the role green electricity markets can (or should) perform in general. In order to evaluate green electricity markets the additionality criteria is frequently used, implying that markets are only desirable if they lead to additional environmental effects. The additionality criteria has two implications: First, transformed into individual behaviour, additionality implies that consumers are assumed to act as pure altruists. However, there is evidence from empirical studies that green electricity consumers behave more as impure altruists: they are not so much interested in the objective environmental impact of their behaviour but more objected to receive a private satisfaction from buying an environmental friendly product. Whereas theoretical models in the case of pure altruism suggest that private activities crowd out totally when policy becomes active in supporting the public good, this crowding out disappears in the case of impure altruism. Second, using end-state criteria such as the additionality principle as precondition, and neglecting process criteria such as consumer sovereignty, means to prevent establishing competitive market process right at the outset in principle. (author)

Supporting renewable energy on liberalised markets: green electricity between additionality and consumer sovereignty

International Nuclear Information System (INIS)

Menges, Roland

2003-01-01

The German feed-in regulation has been perhaps the most effective promotional policy for green electricity. However, with the growing momentum of the liberalisation process the current regulation is challenged by structural problems about how to address the demand side. Price regulation lefts only little room for private green electricity market activities. Moreover, the success of the feed-in regulation depends on a strict differentiation of the political segment and the emerging green electricity markets. The question, therefore, is about the role green electricity markets can (or should) perform in general. In order to evaluate green electricity markets the additionality criteria is frequently used, implying that markets are only desirable if they lead to additional environmental effects. The additionality criteria has two implications: First, transformed into individual behaviour, additionality implies that consumers are assumed to act as pure altruists. However, there is evidence from empirical studies that green electricity consumers behave more as impure altruists: they are not so much interested in the objective environmental impact of their behaviour but more objected to receive a private satisfaction from buying an environmental friendly product. Whereas theoretical models in the case of pure altruism suggest that private activities crowd out totally when policy becomes active in supporting the public good, this crowding out disappears in the case of impure altruism. Second, using end-state criteria such as the additionality principle as pre-condition, and neglecting process criteria such as consumer sovereignty, means to prevent establishing competitive market process right at the outset in principle

Renewable energy and the need for local energy markets

DEFF Research Database (Denmark)

Hvelplund, Frede

2006-01-01

green energy policy should be introduced in order to secure both public and political acceptance. Local markets should be established in order to secure the technical integration of a large proportion of wind power and other fluctuating renewable energy sources into the energy system....

Perspectives for hydropower in Switzerland - chances offered by the 'green power' market

International Nuclear Information System (INIS)

Spreng, D.; Truffer, B.; Wuestenhagen, R.

2003-01-01

This short article discusses the chances offered to operators of hydropower stations by 'green power' markets for the sale of power produced under strict conditions in environment-friendly power generation facilities. The development of these markets is discussed as are the interdependencies between the public's use of green power markets and measures taken by the state to promote the use of renewable forms of energy. The results of market research on customer willingness to purchase environment-friendly electricity are discussed and the important role of hydropower in this business is stressed. The differing interests of various customer segments are discussed and the part played by 'green stocks' and other sustainable investments in the financial market is looked at

The effect of weather uncertainty on the financial risk of green electricity producers under various renewable policies

Energy Technology Data Exchange (ETDEWEB)

Nagl, Stephan

2013-06-15

In recent years, many countries have implemented policies to incentivize renewable power generation. In this paper, we analyze the variance in profits of renewable-based electricity producers due to weather uncertainty under a 'feed-in tariff' policy, a 'fixed bonus' incentive and a 'renewable quota' obligation. In a first step, we discuss the price effects of fluctuations in the feed-in from renewables and their impact on the risk for green electricity producers. In a second step, we numerically solve the problem by applying a spatial stochastic equilibrium model to the European electricity market. The simulation results allow us to discuss the variance in profits under the different renewable support mechanisms and how different technologies are affected by weather uncertainty. The analysis suggests that wind producers benefit from market integration, whereas producers from biomass and solar plants face a larger variance in profits. Furthermore, the simulation indicates that highly volatile green certificate prices occur when introducing a renewable quota obligation without the option of banking and borrowing. Thus, all renewable producers face a higher variance in profits, as the price effect of weather uncertainty on green certificates overcompensates the negatively correlated fluctuations in production and prices.

Marketing of renewable energies. Foundations, business models, case studies; Marketing Erneuerbarer Energien. Grundlagen, Geschaeftsmodelle, Fallbeispiele

Energy Technology Data Exchange (ETDEWEB)

Herbes, Carsten [HfWU Nuertingen-Geislingen, Nuertingen (Germany); Friege, Christian (ed.)

2015-07-01

How to market green electricity or biomethane? What is the right price for renewable energy and how do you design the optimal use of social media? What impact have the EEG or electromobility to the Green Power Marketing? Does direct marketing works or is online marketing the guarantee of success? Answers to these and many other basic questions provides the band with contributions from leading scientists and renowned practitioners. For the first time they describe in a structured form the basics of marketing of renewable energies, provide an introduction to the legal and market-based features and present new business models. The book is based on the latest research results, treats all questions of marketing issues important for practitioners, provides case studies and specific recommendations. [German] Wie vermarktet man Oekostrom oder Biomethan? Was ist der richtige Preis fuer Erneuerbare Energien und wie gestaltet man den optimalen Einsatz von Social Media? Welche Auswirkungen haben das EEG oder die Elektromobilitaet auf das Gruenstrom-Marketing? Funktioniert Direktvertrieb oder ist Online-Marketing der Erfolgsgarant? Antworten auf diese und viele weitere grundlegende Fragen liefert dieser Band mit Beitraegen fuehrender Wissenschaftler und renommierter Praktiker. Erstmals beschreiben sie hier in strukturierter Form die Grundlagen der Vermarktung von Erneuerbaren Energien, fuehren in die gesetzlichen und marktlichen Besonderheiten ein und stellen neue Geschaeftsmodelle vor. Das Buch fusst auf aktuellen Forschungsergebnissen, behandelt saemtliche fuer Praktiker wichtige Fragen der Vermarktung, liefert Fallbeispiele und konkrete Empfehlungen.

2nd European Conference on Green Power Marketing 2002

International Nuclear Information System (INIS)

2002-01-01

This report summarises the information presented at the European Conference on Green Power Marketing held in 2002 in St. Moritz, Switzerland. It takes a look at the market chances of ecologically produced electricity for use in Switzerland and for export. The opinions of experts from the areas of research, business, politics, marketing and non-governmental organisations that were presented at the meeting are summarised. International perspectives and trends are discussed and strategies and management issues are examined. Product and price policies are discussed, as are instruments for the communication of 'Green Power' issues. Also, issues concerning customer needs, renewable energy sources, climate change and sustainability are dealt with and the situation in Australia is looked at

Green Power Marketing in the United States: A Status Report (Fifth Edition)

Energy Technology Data Exchange (ETDEWEB)

Swezey, B.; Bird, L.

2000-08-04

For the first time in many decades, consumers are being given a choice of who supplies their electric power and how that power is generated. One of these choices is to support electricity generation from more environmentally beneficial energy sources. The term green power generally refers to electricity supplied from renewable energy sources. By some estimates, nearly one-quarter of all U.S. consumers will have the option to purchase green power by the year 2000, either from their regulated utility provider or in competitive markets. As competition spreads in the electric power industry, more consumers will have this choice. The purpose of this brief is to provide electric industry analysts with information on green power market trends. Descriptive information on green power marketing activities in competitive and regulated market settings is included.

The green electricity market model. Proposal for an optional, cost-neutral direct marketing model for supplying electricity customers; Das Gruenstrommarktmodell. Vorschlag fuer ein optionales und kostenneutrales Direktvermarktungsmodell zur Versorgung von Stromkunden

Energy Technology Data Exchange (ETDEWEB)

Heinemann, Ronald [NATURSTROM AG, Berlin (Germany)

2014-07-01

One of the main goals of the Renewable Energy Law (EEG) is the market integration of renewable energy resources. For this purpose it has introduced compulsory direct marketing on the basis of a moving market premium. At the same time the green electricity privilege, a regulation which made it possible for customers to be supplied with electricity from EEG plants, has been abolished without substitution with effect from 1 August 2014. This means that, aside from other direct marketing channels, which will not be economically viable save for in a few exceptional cases, it will no longer be possible in future to sell electricity from EEG plants to electricity customers under the designation ''electricity from renewable energy''. The reason for this is that electricity sold under the market premium model can no longer justifiably be said to originate from renewable energy. As a consequence, almost all green electricity products sold in Germany carry a foreign green electricity certificate.

Market performance and distributional effects on renewable energy markets

International Nuclear Information System (INIS)

Koutstaal, P.; Bijlsma, M.; Zwart, G.; Van Tilburg, X.; Ozdemir, O.

2009-08-01

A renewable obligation (RO) combined with tradable renewable energy certificates is a market-based instrument used to promote the production of electricity from renewable energy sources. A renewable obligation is an alternative for subsidies. A renewable obligation will only be an efficient instrument if certificate markets are efficient. This requires that there is no market power and no anti-competitive behaviour on the certificate market. If the current developments in Dutch renewable energy production continue, market power on a future renewable certificate market in the Netherlands will probably not be an issue, even if the RO should only rest on the retail market instead of on the whole electricity market. A renewable obligation will raise the retail price for consumers, thereby reducing consumer surplus. Simulations show that the retail electricity price increases with 30 euro per MWh to a level of 104 euro per MWh in case of a 30% renewable target. Consumer surplus is reduced with 19% compared to the baseline scenario. In contrast, a subsidy such as the Dutch SDE (Promoting Renewable Energy scheme or 'Stimulering Duurzame Energie') which is financed from the state budget has the effect to (slightly) lower the retail electricity price, thereby increasing consumer surplus. It should however be realised that the costs of the subsidy will indirectly affect electricity consumers through their tax payments.

Overview of government and market driven programs for the promotion of renewable power generation

International Nuclear Information System (INIS)

Ackermann, T.; Andersson, G.; Soeder, L.

2001-01-01

This paper presents and briefly evaluates some existing government instruments and market schemes which support the development of renewable energy generation. The brief evaluation focuses on the incentives provided by the various instruments to reduce production costs. The instruments and schemes are: feed-in tariffs, net metering, bidding process, fixed quotas, green certificate trading, green power exchange, green pricing. (author)

Organizing and operating the green certificates market in Romania

International Nuclear Information System (INIS)

Jisa, Mihaela; Sandulescu, Alexandru; Stanciulescu, Georgeta; Stanciu, Nadina

2006-01-01

The promotion of electricity produced from renewable energy sources, RES, represents an imperative of the present period of time justified by the environment protection, the increasing of energy independence against the imports - through the diversification of energy supply sources - as well as economic and social reasons. The Directive 2001/77/EC of the European Parliament and the Council on the promotion of electricity produced from renewable energy sources in the internal electricity market represents the first step of European Union in complying with the Kyoto targets of reducing the greenhouse gases. Romania was one of the first EU candidate countries transposing the Directive 2001/77/EC provisions into its own legislation (see Governmental Decision - GD no. 443/2003 amended by GD no.958/2005). The indicative target for 2010 was fixed at 33%, representing the share of E-RES in the gross national electricity consumption. The contents of the paper is as follows: 1. Introduction; 2. Legal Framework; 2.1. Primary legislation on RES; 2.2. Secondary legislation on RES; 3. The E-RES Promotion system in Romania; 4. The Operation of green certificates market; 4.1. Setting up the mandatory quotas; 4.2. Qualify the E-RES; 4.3. Issuing the green certificates; 4.4. Trading the green certificates; 4.5. Competencies and attributions regarding the organisation and operation of the green certificates market; 4.6. The allocation of the money obtained from suppliers for non-purchased green certificates to fulfil the imposed mandatory quota; 5. The results of the GCs transactions on the centralized market; 6. Conclusion. The paper concludes by underlining that: - the legal framework of regulation is complete and it ensures the operating of promotion system of E-RES; - eighteen suppliers did not comply with their annual mandatory quota (752 green certificates); - the Romanian indicative target for 2010 regarding the share of E-RES in the gross national electricity consumption was

Willingness to Pay for Renewable Electricity: A Review of Utility Market Research

Energy Technology Data Exchange (ETDEWEB)

Farhar, B. C.

1999-09-09

As competition in the electric utility industry has become more widespread and federal legislation deregulating the utility industry more likely, utilities have become more concerned about actions they can take to help ensure the loyalty of their customers. National polls have, for 20 years, found majority preferences for renewable energy over other energy sources. This issue brief compiles and analyzes recent market research conducted by utility companies on customer interest in and willingness to pay for renewable electricity. Findings in the areas examined in this review are: Customers are favorable toward renewable sources of electricity, although they know little about them; Solar and wind are the most favored sources of electricity generation; Majorities of 52% to nearly 100% of residential customers said they were willing to pay at least a modest amount more per month on their electric bills for green power; their responses follow a predictable curve showing that percentages willing to pay more decline as cost increases. The residential market for green pricing is approximately 2% near program rollout at a $5/month price increment, and should increase slowly but steadily over time; Customers may view with favor, and be more willing to purchase electricity from, utilities that provide green power.

Market analysis. Renewable fuels

International Nuclear Information System (INIS)

2014-01-01

The Agency for Renewable Resources (FNR) had on behalf of the Federal Ministry of Food and Agriculture created a study on the market development of renewable resources in Germany and published this in the year of 2006. The aim of that study was to identify of actual status and market performance of the individual market segments of the material and energetic use as a basis for policy recommendations for accelerated and long term successful market launch and market share expansion of renewable raw materials. On behalf of the FNR, a market analysis of mid-2011 was carried out until the beginning of 2013, the results of which are hereby resubmitted. This market analysis covers all markets of material and energetic use in the global context, taking account of possible competing uses. A market segmentation, which was based on the product classification of the Federal Statistical Office, formed the basis of the analysis. A total of ten markets have been defined, seven material and three energetic use. [de

The promotional impacts of green power products on renewable energy sources: direct and indirect eco-effects

International Nuclear Information System (INIS)

Markard, Jochen; Truffer, Bernhard

2006-01-01

Green power products may be seen as a means of fostering renewable energy sources because they create and channel consumer demand for environmentally sound power generation. They can therefore be evaluated on a par with other support instruments regarding their effectiveness to connect new capacity to the grid. Apart from this direct effect however, green power products confer a much more active role for customers and utilities. Thus, learning processes, which foster eco-oriented decisions beyond the construction of new renewable generation capacity, may be induced. In the present paper, we provide an encompassing review of the ecological consequences of green electricity products. We examine the direct eco-effects by comparing five European countries in their endeavor to increase electricity generation from renewable energy. The results show that the impact of green power on increasing renewable generation capacity is rather limited. In a second step, we analyze the contribution of green power in stimulating eco-oriented learning. It turns out that green power has particular potential in facilitating simultaneous learning processes involving power producers, traders, suppliers and consumers. We conclude that green electricity can be a crucial complement to governmental energy policies in the mid term. A precondition for reaping this potential is the careful policy design to create synergies in the interaction of regulatory support schemes and the green power market

Renewable energies development: what contribution of the carbon market?

International Nuclear Information System (INIS)

Bordier, Cecile

2008-12-01

In the climate-energy package, the European Union has committed to achieve objectives differentiated by countries to reduce greenhouse gas emissions and developing renewable energies. Part of the emissions reduction must be achieved through a common mechanism to all Member States: the European CO 2 trading market (EU ETS) covers about 40% of emissions of gas European greenhouse from five major industrial sectors, including power generation. The development of renewable energy is the responsibility of each member state. To meet its commitments in terms of renewable energy, each Member State may adopt economic incentives: tendering, purchase prices or green certificates. This Climate Report describes two national policies with different instruments: aid mechanism by prices in France and definition of quantitative targets in the UK. The author attempts to evaluate these policies for the production of renewable electricity in terms of cost per ton of carbon avoided to compare with the price of carbon quotas in the EU ETS. The results show that the cost of national incentive policies for renewable energy per ton of CO 2 avoided varies significantly from one country to another, but in both cases higher than the quota price on the European market. It is difficult to draw definitive conclusions on economic effectiveness of different policy instruments. The first phase of the European exchange of CO 2 quotas market has induced a stress relatively low, weighing mainly on the electricity generation sector. The allocations to the electricity sector have been reduced from 2008 and quotas will be auctioned from 2013 within the limits of an overall ceiling will decrease year by year. This increase in stress on emissions should play a key role in the deployment of CO 2 emission reduction solutions in this sector, including the development of renewable energies. The incentive mechanisms at the national level could complement the impact of the European carbon market by accelerating

Imports as a major complication: liberalisation of the green electricity market in the Netherlands

International Nuclear Information System (INIS)

Reijnders, L.

2002-01-01

Liberalisation of the green electricity market in the Netherlands has proceeded in a context of relatively generous fiscal incentives and in line with the position that demand is the limiting factor to Dutch green electricity production. The main result was a massive rise of imports partly covered by Renewable Energy Credits and partly virtual in nature, whereas the domestic expansion of green electricity production remained limited. This shows the importance of a supply side focus in designing policies aimed at the expansion of domestic green electricity production in the context of a common market with different incentives in place. (Author)

Integrating Renewables in Electricity Markets

DEFF Research Database (Denmark)

Morales González, Juan Miguel; Conejo, Antonio J.; Madsen, Henrik

in the electricity market. • The development of procedures to enable demand response and to facilitate the integration of stochastic renewable units. This book is written in a modular and tutorial manner and includes many illustrative examples to facilitate its comprehension. It is intended for advanced...... such as: • The modeling and forecasting of stochastic renewable power production. • The characterization of the impact of renewable production on market outcomes. • The clearing of electricity markets with high penetration of stochastic renewable units. • The development of mechanisms to counteract...

Pengaruh Green Marketing Hotel Terhadap Green Consumer Behavior

OpenAIRE

Yo Fernandez, Eunike Christe; Tjoanda, Evelyn

2017-01-01

Penelitian ini dilakukan untuk mengetahui pengaruh dari green marketing hotel terhadap green consumer behavior. Green marketing memiliki 3 dimensi, yaitu green product, green price, dan green promotion. Penelitian ini melibatkan 272 responden masyarakat Surabaya dan menggunakan metode regresi linear berganda. Hasil penelitian menunjukkan bahwa green product dan green price berpengaruh secara positif dan signifikan sedangkan green promotion berpengaruh namun tidak signifikan terhadap green con...

European schemes for promoting renewables in liberalised markets

International Nuclear Information System (INIS)

Meyer, Niels I.

2003-01-01

The paper describes possibilities and problems for penetration of supply systems based on renewable energy sources in liberalised markets. The analysis is based on recent development in EU with different models for support of installations based on renewable energy. These include feed-in models with guaranteed minimum tariffs, tender models for different bands of technologies, and green certificates trading models with obligatory consumer quota. The paper describes the market situation in selected European countries, including Germany, the UK, Holland and Denmark. An EU directive from September 2001 has postponed the decision on a possible harmonisation of promotional models until at least 2005 in order to obtain more practical experience with the different support schemes. A critical evaluation is given in this paper of the different models with proposals for a balanced development between environmental and trading concerns. It is argued that too much emphasis is presently given to the side of free trade at the expense of long range planning for a sustainable energy development

On the battleground of environmental and competition policy: The renewable electricity market

Science.gov (United States)

Meszaros, Matyas Tamas

Renewable energy sources have become increasingly important in the efforts to provide energy security and to fight global warming. In the last decade environmental policy has increased the support for renewable electricity. At the same time the electricity sector was often subject of antitrust investigation because of relevant market concentration, and market power. This dissertation looks at the renewable electricity market to analyze the effect of environmental policy on competition. The first chapter provides a short introduction into the regulatory schemes of electricity markets. The second chapter analyzes the demand side of the electricity market. The estimations show that there was no significant change in the income and price elasticity in the electricity consumption of the US households between 1993 an 2001, although there was several policy initiatives to increase energy efficiency and decrease consumption. The third chapter derives a theoretical model where the feed-in tariff and the tradable green certificate system can be analyzed under oligopolistic market structure. The results of the model suggest that the introduction of the environmentally friendly regulatory schemes can decrease the electricity prices compared to the case when there is no support for renewable energy. The other findings of this model is that the price of electricity rises when the requirement for renewable energy increases. In the fourth chapter a simulation model of the UK electricity market is used to test the effect of mergers and acquisitions under the environmental support scheme. The results emphasize the importance of the capacity limit, because it can constrain the strategic action of the electricity producers. The results of the simulation also suggest that the increasing concentration can increase the production and lower the price of electricity and renewable energy certificates in the British Renewable Obligation system.

Probabilistic decision model of wind power investment and influence of green power market

International Nuclear Information System (INIS)

Gillenwater, Michael

2013-01-01

This paper presents results from a model of a representative wind power investor's decision making process using a Monte Carlo simulation of a project financial analysis. Data, in the form of probability distribution functions (PDFs) for key input variables were collected from interviews with investors and other professionals active in the U.S. wind power industry using a formal expert elicitation protocol. This study presents the first quantitative estimates of the effect of the U.S. voluntary Renewable Energy Certificate (REC) market on renewable energy generation. The results indicate that the investment decisions of wind power project developers in the United States are unlikely to have been altered by the voluntary REC market. The problem with the current voluntary REC market is that it does not offer developers a reliable risk-adjusted revenue stream. Consequently, the claims by U.S. green power retailers and promoters that voluntary market RECs result in additional wind power projects lack credibility. Even dramatic increases in voluntary market REC prices, in the absence of long-term contracts, were found to have only a small effect on investor behavior. - Highlights: • I use a formal expert elicitation to collect data from wind power investors. • I use a Monte Carlo model to look at the influence of Renewable Energy Certificates on investment. • Investment decisions are unlikely to have been altered by the voluntary REC market. • Claims that the U.S. green power market result in additional wind power lack credibility

Green power programs in Canada : 2002 : Overview of Government green power policies, utility green power development programs, green power and certificate marketing initiatives, and their benefits

International Nuclear Information System (INIS)

Bramley, M.; Boustie, S.; Vadgama, J.; Wieler, C.; Pape-Salmon, A.; Holmes, R.

2003-11-01

Green power is generally defined as electricity produced from renewable sources, and whose production has low adverse impacts on the environment, human health and communities. Green power has near-zero greenhouse gas (GHG) emissions and includes sources such as wind, hydro, and solar power. Green power offers several environmental benefits, as well as the enhancement of energy security, regional development, economic diversification and the creation of skilled jobs. There are four categories of programs related to green power development in Canada: government green power policies, utility green power development programs, green power marketing initiatives, and green power certificate marketing initiatives. Most of the activities associated with these four categories in 2002 were discussed in this report. However, difficulties with quantification prevented the inclusion of some green power activities in the report, such as (1) the generation of green power not certified or identified by the generator as green power, (2) industry or residential self-generation, (3) net metering, and (4) small government programs. Each category was presented in detail. The information included in the report was based on surveys sent to each program proponent. Follow-up communications and other publicly available information was also included. New programs operating in 2003 or currently under development were listed. refs., 8 tabs

Online marketing of green electricity in Germany—A content analysis of providers’ websites

International Nuclear Information System (INIS)

Herbes, Carsten; Ramme, Iris

2014-01-01

There is an increasing body of research on consumer preferences concerning electricity from renewable resources. The purpose of this study is to analyze how providers’ online marketing in one of the most developed markets for green energy can be improved. We conducted a content analysis of nearly 480 providers’ websites, examining as many as 620 products. We found that energy providers’ communication seems to be in line with academic research on potential customer benefits (utilitarian benefits, “warm glow”, nature experience). However, communication could be improved by giving more detailed information on the impact of the consumer's decision, e.g. by giving numbers on CO 2 -emissions saved. Moreover, providers could improve the effectiveness of their visual messages by using more pictures related to renewable energy. Further, self-expressive benefits of buying green energy could be created by offering merchandise articles symbolizing the contribution a consumer makes by choosing a green tariff. When comparing purely green energy providers to other providers, we found that the former offer a wider choice as well as more products supporting new renewable installations. Important implications for policy makers aiming to phase out alternative energy subsidies emerge from our findings. - Highlights: • We examine more than 600 product pages of green electricity providers in Germany. • We analyze providers’ product and communication policy. • Providers aptly address utilitarian and some psychological customer benefits. • Self-expressive benefits of buying green energy are not yet addressed. • Visual language and level of detail of information can be improved

Determinants of Renewable Energy Innovation: Environmental Policies vs. Market Regulation

International Nuclear Information System (INIS)

Vona, Francesco; Nesta, Lionel; Nicolli, Francesco

2012-02-01

This paper carries out a comprehensive analysis of renewable energy innovations considering four mechanisms suggested by innovation models: 1. policy-inducement; 2. market structure; 3. demand and social cohesion- mainly proxied by income inequality; 4. characteristics of country knowledge base. For OECD countries and years 1970-2005, we build a unique dataset containing time-varying information on quality-adjusted patent production in renewable energy, the latter being a function of environmental policies, green R and D, entry barriers, knowledge stock, knowledge diversity and income inequality. We develop count data models using the Generalized Method of Moments (GMM) to account for endogeneity of policy support. Our synthetic policy index positively affects innovations especially in countries with deregulated energy markets and low entry barriers. The effect of entry barriers and inequality is negative and of similar magnitude as that of policy. Product market liberalization positively affects green patent generation, especially so when ambitious policies are adopted, when the initial level of public R and D expenditures and when the initial share of distributed energy generation is high. Our results are robust to alternative specifications, to the inclusion of technology-specific effects and to the use of quality-adjusted patents as dependent variables. In the latter case, the estimated effect of lowering entry barriers and of knowledge diversity almost double on citation count relatively to patent count. (authors)

Willingness to pay for renewable energy: implications for UK green tariff offerings

International Nuclear Information System (INIS)

Batley, S.L.; Fleming, P.D.; Urwin, P.

2000-01-01

Although financial support for renewable electricity sources has existed via the non-fossil fuel obligation since 1990, the UK 'green power' market is still in its infancy. This paper looks at attitudes to tariffs for 'green power' in light of the proposed phase-out of the non-fossil fuel obligation. The hypothesis tested was the consumer's willingness to pay for electricity generated from renewable energy sources and to see if this was related to income and attitude. Data for analysis were taken from replies to a questionnaire sent to an energy-aware subpopulation of Leicester which were analysed by a variety of statistical tests. Results of multiple regression analysis indicated that whether someone was willing to pay more was significantly correlated with attitude, experience (whether they had visited an environmental centre) and the purchasing power placed on GBP 5.00. This finding has implications for the methods by which support for green tariffs can be increased. Education and raising people's awareness through experience should be able to change attitudes and so increase their willingness to pay. (author)

Power marketing and renewable energy

International Nuclear Information System (INIS)

Fang, J.M.

1997-01-01

Power marketing refers to wholesale and retail transactions of electric power made by companies other than public power entities and the regulated utilities that own the generation and distribution lines. The growth in power marketing has been a major development in the electric power industry during the last few years, and power marketers are expected to realize even more market opportunities as electric industry deregulation proceeds from wholesale competition to retail competition. This Topical Issues Brief examines the nature of the power marketing business and its relationship with renewable power. The information presented is based on interviews conducted with nine power marketing companies, which accounted for almost 54% of total power sales by power marketers in 1995. These interviews provided information on various viewpoints of power marketers, their experience with renewables, and their respective outlooks for including renewables in their resource portfolios. Some basic differences exist between wholesale and retail competition that should be recognized when discussing power marketing and renewable power. At the wholesale level, the majority of power marketers stress the commodity nature of electricity. The primary criteria for developing resource portfolios are the same as those of their wholesale customers: the cost and reliability of power supplies. At the retail level, electricity may be viewed as a product that includes value-added characteristics or services determined by customer preferences

Green power programs in Canada : 2003 : overview of Government green power policies, utility green power implementation initiatives, green power and certificate marketing programs, and their benefits

International Nuclear Information System (INIS)

Whitmore, J.; Bramley, M.; Holmes, R.

2004-09-01

Green power is defined as electricity produced from renewable sources, and whose production has low adverse impacts on the environment, human health and communities. Green power has near-zero greenhouse gas (GHG) emissions and includes sources such as wind, hydro, and solar power. It offers several environmental benefits, as well as the enhancement of energy security, regional development, economic diversification and the creation of skilled jobs. There are four categories of programs related to green power development in Canada: government green power policies, utility green power development programs, green power marketing initiatives, and green power certificate marketing initiatives. Most of the activities in Canada associated with these four categories in 2003 were discussed in this report. However, difficulties with quantification prevented the inclusion of some green power activities such as (1) the generation of green power not certified or identified by the generator as green power, (2) industry or residential self-generation, (3) net metering, and (4) small government programs. Green power generation facilities in 2003 totaled 775 MW of capacity compared to 539 MW in 2002. Hydro capacity represented 41 per cent, followed by wind capacity at 40 per cent and wood waste at 17 per cent. Most of the green power generation facilities in 2003 were located in Alberta, followed by British Columbia, Ontario and Quebec. 230 refs., 8 tabs., 1 fig

Financial incentives to promote renewable energy systems in European electricity markets: a survey

International Nuclear Information System (INIS)

Haas, R.; Huber, C.; Wohlgemuth, N.

2001-01-01

Renewable energy systems may contribute to sustainable development. Therefore, one of the challenges for energy policy is to ensure that renewable energy options have a fair opportunity to compete with other supply resources. This paper presents a survey on promotion mechanisms to enhance the market penetration of renewable energies in European electricity markets. Strategies include rebates and tax incentives, regulated rates, system benefit charges, bidding-oriented mechanisms and various types of green pricing programs. The paper concludes that efficient promotion mechanisms should focus on incentives per kWh generated rather than on rebates on the investment in generating capacity (kW), and that there is no one single program type which has the best application to the promotion of all renewable technologies. For example, enhanced buy-back rates work as a dissemination strategy for wind energy but they do not work for photovoltaics. (author)

Renewable Energy Policies and Market Developments

International Nuclear Information System (INIS)

Van Dijk, A.L.; Beurskens, L.W.M.; Boots, M.G.; Kaal, M.B.T.; De Lange, T.J.; Van Sambeek, E.J.W.; Uyterlinde, M.A.

2003-03-01

Reviews and an analysis of the policy support for the stimulation of renewable electricity in the current energy market are presented, and an overview is given of the main new developments influencing the renewable energy market. The report is part of the analysis phase of the project REMAC 2000, which has led to the publication of a roadmap for the acceleration of the RE market. REMAC 2000 aims to promote a sustainable growth of the renewable energy market. For such a sustainable growth, important success factors are not only effectiveness of policy, but also security for investors, which is essential for building up a sector and developing the renewable energy market. Consistency of regulations and policies at different levels and between policy fields form a condition for security, as does the active involvement of market stakeholders. Further, the increasing role of trade within the energy and renewable energy sector leads to a priority for international coherence of policies and markets. To guarantee a sustainable growth of the renewable energy sector, a broad perspective of policy makers and planners is required- to include a long time frame, a comprehensive view of related policy fields and authorities involved, and an orientation that looks beyond national borders

Relationship between green marketing strategies and green marketing credibility among Generation Y

OpenAIRE

Garcia Sandoval, Michelle Haeberli; Manon Padilla, Alejandro

2016-01-01

Since terms like “sustainability” and “consumer consciousness” were introduced, green products began being integrated into consumers’ lifestyles. But due to the greenwashing practices that took place during the 90’s consumers refrain to buy green products because they do not trust the advertising released by marketers. The purpose of this thesis is to explore the relationship between green advertising credibility (dependent variable) and price sensitiveness, and the four proposed green market...

International Voluntary Renewable Energy Markets (Presentation)

Energy Technology Data Exchange (ETDEWEB)

Heeter, J.

2012-06-01

This presentation provides an overview of international voluntary renewable energy markets, with a focus on the United States and Europe. The voluntary renewable energy market is the market in which consumers and institutions purchase renewable energy to match their electricity needs on a voluntary basis. In 2010, the U.S. voluntary market was estimated at 35 terawatt-hours (TWh) compared to 300 TWh in the European market, though key differences exist. On a customer basis, Australia has historically had the largest number of customers, pricing for voluntary certificates remains low, at less than $1 megawatt-hour, though prices depend on technology.

Green power marketing in Canada: the state of the industry

International Nuclear Information System (INIS)

Dogterom, J.J.; McCulloch, M.; Pape-Salmon, A.

2002-12-01

The introduction of low-impact renewable energy in Canada's electricity supply is being accomplished using a relatively new, market-based initiative called green power marketing. Consumers now have the option of choosing their electricity supplier in two provinces, as a result of electricity market restructuring in those provinces. In some jurisdictions, green power is being offered at a premium price. Green power options are also available in other jurisdictions through the existing vertically integrated power companies. Green power programs are available to residential and commercial sector consumers in Alberta by ENMAX Energy and EPCOR Energy Services Inc. Prince Edward Island (Maritime Electric Company Ltd.) and Saskatchewan (SaskPower) both offer green power programs. The basis for those programs is specific amounts of electricity purchased. The success of the various programs was examined by the Pembina Institute for Appropriate Development, based on installed capacity of green power, consumer enrolment, product design, and environmental benefits. This report presented the results of this evaluation. For the purpose of this report, only those programs in place by the end of 2001 were considered. The environmental impacts of new generation technologies that were implemented as a result of green power marketing programs were analyzed. Historical emission data of the primary generation sources was used as a basis for the investigation and the quantification of the benefits in each province, since different types of power generation are used in the provinces. Greenhouse gases, acid deposition precursors, ground-level ozone precursors, particulate matter, and carbon monoxide are the significant emissions avoided through the use of green power. Included in the emissions reduction analysis in each province considered were life cycle emissions from conventional power sources and green power sources. Alberta, Saskatchewan and Prince Edward Island were the provinces

Prices vs. quantities. Incentives for renewable power generation. Numerical analysis for the European power market

Energy Technology Data Exchange (ETDEWEB)

Nagl, Stephan

2013-02-15

In recent years, many countries have implemented policies to incentivize renewable power generation. This paper outlines the effects of weather uncertainty on investment and operation decisions of electricity producers under a feed-in tariff and renewable quota obligation. Furthermore, this paper tries to quantify the sectoral welfare and investments risks under the different policies. For this purpose, a spatial stochastic equilibrium model is introduced for the European electricity market. The numerical analysis suggests that including the electricity market price in renewable policies (wholesale price + x) reduces the loss of sectoral welfare due to a renewable policy by 11-20 %. Moreover, investors face an only slightly higher risk than under fixed price compensations. However, electricity producers face a substantially larger investment risk when introducing a renewable quota obligation without the option of banking and borrowing of green certificates. Given the scenario results, an integration of the hourly market price in renewable support mechanisms is mandatory to keep the financial burden to electricity consumers at a minimum. Additionally, following the discussion of a European renewable quota after 2020, the analysis indicates the importance of an appropriate banking and borrowing mechanism in light of stochastic wind and solar generation.

Consumer behavior in renewable electricity: Can branding in accordance with identity signaling increase demand for renewable electricity and strengthen supplier brands?

International Nuclear Information System (INIS)

Hanimann, Raphael; Vinterbäck, Johan; Mark-Herbert, Cecilia

2015-01-01

A higher percentage of energy from renewable resources is an important goal on many environmental policy agendas. Yet, the demand for renewable electricity in liberalized markets has developed much more slowly than the demand for other green products. To date, research has mainly examined the willingness to pay for renewable electricity, but limited research has been conducted on the motivations behind it. The concept of identity signaling has proven to play a significant role in consumer behavior for green products. However, (renewable) electricity in the Swedish residential market typically lacks two important drivers for identity signaling: visibility and product involvement. A consumer choice simulation among 434 Swedish households compared consumer choices for renewable electricity contracts. The results show a positive effect of identity signaling on the demand for renewable electricity and yield suggestions for increasing the share of renewable electricity without market distorting measures. This leads to implications for policymakers, electricity suppliers and researchers. - Highlights: • Low demand for renewable electricity contracts falls short of high market potential. • For this study a consumer choice simulation for electricity contracts was processed. • Higher visibility and involvement increases demand for green electricity contracts. • Branding that enables identity signaling contributes to green energy policy goals

Renewable energy burden sharing. REBUS. Effects of burden sharing and certificate trade on the renewable electricity market in Europe

International Nuclear Information System (INIS)

Voogt, M.H.; Uyterlinde, M.A.; De Noord, M.; Skytte, K.; Nielsen, L.H.; Leonardi, M.; Whiteley, M.H.; Chapman, M.

2001-05-01

Creation of an internal market for renewable electricity will involve a political negotiation process, similar to previous European Union (EU) greenhouse gas negotiations. The Energy Ministers in the EU have agreed upon an overall target of 22% of electricity supply from Renewable Energy Sources (RES-E) and a distribution of targets over the individual Member States. The REBUS project provides insights in the effects of implementing targets for renewable electricity generation at EU Member State level and the impact of introducing burden sharing systems within the EU, such as a Tradable Green Certificate (TGC) system. Member States can participate in such burden sharing systems to reduce the costs of achieving RES-E targets. The project concentrated on the development of the REBUS model, which quantifies the impact of trade (in green certificates, quotas or targets), the specification of cost potential curves for renewable electricity options in each of the 15 EU Member States and the implementation of different rules to setting targets at individual Member State level. In addition, utilities and consumer organisations were interviewed on their requirements and expectations for an international burden sharing scheme. 49 refs

Green electricity in the market place: the policy challenge

International Nuclear Information System (INIS)

Fuchs, D.A.

2002-01-01

The paper explores the implications of the liberalization of electricity markets in Europe and North America for policy means and mechanisms to enhance the market penetration of renewables. Applying a (co-) evolutionary approach, the argument highlights the need for policy intervention to help producers and consumers move out of technological trajectories favoring non-renewable electricity. On the production side, energy generation is locked into the central power station system deriving from more than a hundred years of technological developments along a specific system trajectory. On the consumption side, the locked-in effect results from a similarly long experience with electricity provision by monopoly suppliers and the associated lack of consumer choice and responsibility for product differentiation. As the analysis shows, policy strategies targeting both the production and consumption sides of the electricity market are needed for effective intervention. Furthermore, policy strategies should draw on a clear analysis of the inertia and dynamism underlying the production and consumption of electricity. In the light of such evolutionary dynamics, the analysis demonstrates the insufficiency of the policy approaches currently employed to foster the market share of renewables based electricity. Instead, the authors suggest a reflexive policy approach to initiate and support a reorientation towards green electricity, emphasizing the need for learning and communication between and among societal sectors. (author)

Green electricity in the market place: the policy challenge

Energy Technology Data Exchange (ETDEWEB)

Fuchs, D.A. [Ludwig-Maximilians-University, Munich (Germany). Faculty of International Relations; Arentsen, M.J. [University of Twente, Enschede (Netherlands)

2002-05-01

The paper explores the implications of the liberalization of electricity markets in Europe and North America for policy means and mechanisms to enhance the market penetration of renewables. Applying a (co-) evolutionary approach, the argument highlights the need for policy intervention to help producers and consumers move out of technological trajectories favoring non-renewable electricity. On the production side, energy generation is locked into the central power station system deriving from more than a hundred years of technological developments along a specific system trajectory. On the consumption side, the locked-in effect results from a similarly long experience with electricity provision by monopoly suppliers and the associated lack of consumer choice and responsibility for product differentiation. As the analysis shows, policy strategies targeting both the production and consumption sides of the electricity market are needed for effective intervention. Furthermore, policy strategies should draw on a clear analysis of the inertia and dynamism underlying the production and consumption of electricity. In the light of such evolutionary dynamics, the analysis demonstrates the insufficiency of the policy approaches currently employed to foster the market share of renewables based electricity. Instead, the authors suggest a reflexive policy approach to initiate and support a reorientation towards green electricity, emphasizing the need for learning and communication between and among societal sectors. (author)

Willingness to pay for electricity from renewable energy

Energy Technology Data Exchange (ETDEWEB)

Farhar, B.C.; Houston, A.H.

1996-09-01

National polls reveal widespread public preference and willingness to pay more for renewables. ``Green pricing`` programs attempt to capitalize on these preferences and on an expressed willingness to pay more for environmental protection. This report explores the utility option of green pricing as a method of aggregating public preferences for renewables. It summarizes national data on public preferences for renewables and willingness to pay (WTP) for electricity from renewable energy sources; examines utility market studies on WTP for renewables and green-pricing program features; critiques utility market research on green pricing; and discusses experiences with selected green-pricing programs. The report draws inferences for program design and future research. Given the limited experiences with the programs so far, the evidence suggests that programs in which customers pay a monthly premium for a specific renewable electricity product elicit a higher monthly financial commitment per customer than programs asking for contributions to unspecified future actions involving renewables. The experience with green-pricing programs is summarized and factors likely to affect customer participation are identified.

Game Analysis and Countermeasures Discussion on Green Marketing

Institute of Scientific and Technical Information of China (English)

2011-01-01

On the basis of making certain assumption on the game situation of carrying out green marketing, this paper conducts game analysis on the green marketing choice among enterprises, the green marketing choice between enterprises and consumers, and the green marketing choice of consumers. Then this paper expounds the necessity of implementing green marketing as follows: the green marketing is the inevitable requirements of sustainable development of economy; the green marketing is the inevitable choice of green consumption mode; the green marketing is the inevitable results of legalization of environmental problems. The problems faced by the implementation of green marketing are analyzed as follows: first, the concept of green marketing has not yet been established; second, the sociality of green demand has not yet taken shape; third, production characteristic of green products has not yet formed. The countermeasures of implementing green marketing as follows: pay attention to the propaganda and education of modern marketing concept; regulate the competition in the market of green products; strengthen transparency of green market information; reinforce the legislation work of food safety.

Cheat Electricity? The Political Economy of Green Electricity Delivery on the Dutch Market for Households and Small Business

OpenAIRE

J. A. M. Hufen

2016-01-01

The European Commission’s renewable energy directive introduced a market-based Guarantees of Origin (GO)-trade system that gives consumers the choice of buying “real” green energy. This has been successful, as the market share of Dutch households that buy green energy grew to 64% in 2015. However, societal organizations are dissatisfied with the green energy offered, categorizing it as “cheat” electricity. This article aims to solve this riddle of a successful product created under the GO-tra...

Market introduction of renewable energy technologies

International Nuclear Information System (INIS)

1997-01-01

On 11 and 12 November 1997 the VDI Society for Energy Technology (VDI-GET) held a congress in Neuss on the ''Market introduction of renewable energy technologies'' The focal topics of the congress were as follows: market analyses for renewable energy technologies, the development of markets at home and abroad, and the framework conditions governing market introduction. Specifically it dealt with the market effects of national and international introduction measures, promotion programmes and their efficiency, the legal framework conditions governing market introduction, advanced and supplementary training, market-oriented research (e.g., for cost reduction), and improved marketing [de

The renewable energy targets of the Maghreb countries: Impact on electricity supply and conventional power markets

International Nuclear Information System (INIS)

Brand, Bernhard; Zingerle, Jonas

2011-01-01

Morocco, Algeria and Tunisia, the three countries of the North African Maghreb region, are showing increased efforts to integrate renewable electricity into their power markets. Like many other countries, they have pronounced renewable energy targets, defining future shares of 'green' electricity in their national generation mixes. The individual national targets are relatively varied, reflecting the different availability of renewable resources in each country, but also the different political ambitions for renewable electricity in the Maghreb states. Open questions remain regarding the targets' economic impact on the power markets. Our article addresses this issue by applying a linear electricity market optimization model to the North African countries. Assuming a competitive, regional electricity market in the Maghreb, the model minimizes dispatch and investment costs and simulates the impact of the renewable energy targets on the conventional generation system until 2025. Special emphasis is put on investment decisions and overall system costs. - Research Highlights: →Market simulation shows impact of RES-E penetration on the conventional power system of Morocco, Algeria and Tunisia. →Noticeable effects on dispatch and investments in fossil power plants. →Reduced utilization of base-load plants - stronger investments in flexible capacities. →Overall system costs can be decreased by optimizing the RES-E goals.

Green Tourism Marketing Model1

OpenAIRE

Hasan, Ali

2015-01-01

Green Tourism Marketing Model research as efforts to develop environmentally friendly tourism destination, the synergy of government, business and community participation become the driving force of tourism product development with highly competitive. In the long term, this research aims to provide the marketing concept of green tourism as economic development efforts and strengthen the environment (eco-growth) through the development of green tourism marketing models. The ...

Renewable energy market conditions and barriers in Turkey

International Nuclear Information System (INIS)

Nalan, Cicek Bezir; Murat, Oeztuerk; Nuri, Oezek

2009-01-01

Decentralized wind, hydropower, biogas and biomass, geothermal, solar thermal and solar electricity energy systems are the most commonly found renewable energy technologies promoted for rural energy supply within sustainable developments programs. They are, therefore, seen to have a central place in the practice of sustainable development and in allowing less development countries to bypass the environmentally damaging fossil fuel intensive paths made by industrialized countries. On the political front, many less development countries are critical of pressure on them to adopt environmental energy technologies. Turkey is situated the meeting point of three continents (Asia, Europe and Africa) and stands as a bridge between Asia and Europe. The country is located in southeastern Europe and southwestern Asia. As Turkey's economy has expanded in recent years, the consumption of primary energy has increased. Presently in order to increase the energy production from domestic energy resources, decrease the use of fossil fuels as well as reduce of green house gas emissions different renewable energy sources are used for energy production in Turkey. The share of energy production from renewable energy sources has increased during the last 10 years. Turkey must import most of the energy to meet her needs. Turkey also has a large potential for renewable energies. The lack of knowledge about renewable energy technologies by most policy-makers, potential consumers, and energy firm managers has played against renewable energy developments. The paper presents renewable energy used in Turkey and Europe Union and evaluation of the market conditions and barriers of renewable energy use in Turkey. (author)

Medium-Term Renewable Energy Market Report 2013: Market trends and projections to 2018

Energy Technology Data Exchange (ETDEWEB)

NONE

2013-06-01

Renewable electricity generation increased strongly worldwide in 2012, and deployment is occurring in a greater number of markets. However, the story of renewable energy development is becoming more complex. Short-term indicators in some regions of the globe have pointed to increased challenges. Despite remaining high, global new investment in renewable energy fell in 2012. Policy uncertainties, economic challenges, incentive reductions and competition from other energy sources clouded the investment outlook for some markets. Some countries and regions have faced difficulties in integrating variable renewables in their power grids. The renewable manufacturing industry, particularly solar and wind, entered a deeper period of restructuring and consolidation. Nevertheless, despite economic, policy and industry turbulence, the underlying fundamentals for renewable deployment remain robust. Even with challenges in some countries, more positive developments elsewhere continue to drive global growth. Competitive opportunities for renewables are emerging across traditional and new markets. While OECD countries remain a driver of renewable power development, non-OECD countries are increasingly accounting for overall growth. The roles of biofuels for transport and renewable heat are also increasing, though at somewhat slower rates than renewable electricity. The Medium-Term Renewable Energy Market Report 2013 assesses market trends for the renewable electricity, biofuels for transport and renewable heat sectors, identifying drivers and challenges to deployment, and making projections through 2018. The analysis features in-depth renewable electricity market analysis and forecasts for a slate of countries in the OECD and non-OECD. The report also presents an outlook for renewable electricity technologies, global biofuels supply, final energy use of renewables for heat and prospects for renewable investment.

Soft computing in green and renewable energy systems

Energy Technology Data Exchange (ETDEWEB)

Gopalakrishnan, Kasthurirangan [Iowa State Univ., Ames, IA (United States). Iowa Bioeconomy Inst.; US Department of Energy, Ames, IA (United States). Ames Lab; Kalogirou, Soteris [Cyprus Univ. of Technology, Limassol (Cyprus). Dept. of Mechanical Engineering and Materials Sciences and Engineering; Khaitan, Siddhartha Kumar (eds.) [Iowa State Univ. of Science and Technology, Ames, IA (United States). Dept. of Electrical Engineering and Computer Engineering

2011-07-01

Soft Computing in Green and Renewable Energy Systems provides a practical introduction to the application of soft computing techniques and hybrid intelligent systems for designing, modeling, characterizing, optimizing, forecasting, and performance prediction of green and renewable energy systems. Research is proceeding at jet speed on renewable energy (energy derived from natural resources such as sunlight, wind, tides, rain, geothermal heat, biomass, hydrogen, etc.) as policy makers, researchers, economists, and world agencies have joined forces in finding alternative sustainable energy solutions to current critical environmental, economic, and social issues. The innovative models, environmentally benign processes, data analytics, etc. employed in renewable energy systems are computationally-intensive, non-linear and complex as well as involve a high degree of uncertainty. Soft computing technologies, such as fuzzy sets and systems, neural science and systems, evolutionary algorithms and genetic programming, and machine learning, are ideal in handling the noise, imprecision, and uncertainty in the data, and yet achieve robust, low-cost solutions. As a result, intelligent and soft computing paradigms are finding increasing applications in the study of renewable energy systems. Researchers, practitioners, undergraduate and graduate students engaged in the study of renewable energy systems will find this book very useful. (orig.)

The green marketing of modern office furniture

Institute of Scientific and Technical Information of China (English)

林凡青

2015-01-01

Green marketing is referred to as the mainstream of marketing in the 21st century, it mainly discusses the enterprise how to deal with the growing consumer demand for environmentally friendly products. Green marketing is an extension of the traditional marketing and the development, in the traditional marketing concept, through the coordination of enterprises, customers, competitors to gain maximum profits, and green marketing is more than the ecological environment factors included. Furniture enterprises through to carry out green marketing strategy, sales of green furniture products, the corresponding measures to guide the sustainable consumption and satisfy the consumer, to achieve economic interests, the interests of the consumers, the environment is unified.

Renewable energies enter the stock market

International Nuclear Information System (INIS)

Boulanger, Vincent

2016-01-01

This article describes the new context created by the obligation for renewable energy installations to sell their electricity directly on the market. Thus, new practices and new actors appear like aggregators which belong to three categories: trading departments or subsidiary companies of national operators, trading departments or subsidiary companies of developers and producers of renewable energy, or independent market operators. The author describes the different cases in which renewable electricity producers will need aggregators (the mandatory purchase contract reaches its end, an additional income in the case of bidding or outside this case). The author also describes the role and responsibilities of aggregators, notably with respect to RTE. Such a market operation of course results in the taking of the electricity price on the stock market into account, and in the associated risks for aggregators

Green Energy Outlook in Europe. Strategic prospects to 2010

International Nuclear Information System (INIS)

2002-07-01

As the successor to last years' report The Green Energy Outlook 2001 by Reuters Business Insight, this new report focuses on the opportunities that are opening across Europe. In particular the report evaluates the implications of trading in a harmonised green energy market and how certification and labelling will affect trading strategies. Renewable energy is rapidly becoming an important commodity. The report forecasts a green certificate market of over 20 to 30 billion Euro in 2010, largely driven by environmental policy and the increasing viability of green technologies. The impact of new policies and key issues such as certification and labeling are significant factors of the current European renewable energy market. This report evaluates the current market and identifies the main areas for growth and development to 2010. The latest market research and analysis, detailed country profiles, key players' strategies and recommendations for success in the expanding and evolving market make this report a must for every company and government with interest in the renewable energy market

Utility-Marketer Partnerships. An Effective Strategy for Marketing Green Power?

Energy Technology Data Exchange (ETDEWEB)

Bird, L. A. [National Renewable Energy Lab. (NREL), Golden, CO (United States); Brown, E. S. [National Renewable Energy Lab. (NREL), Golden, CO (United States)

2006-04-01

This paper explores whether partnerships between utilities and independent marketers are an effective strategy for marketing green power. We present case studies of voluntary and mandatory partnerships covering green power program design and implementation in both regulated and restructured electricity markets. We also include perspectives (based on interviews) from utilities, marketers, and regulators involved in developing and implementing these partnerships. From these case studies and interviews, we describe lessons learned about developing effective partnerships, including such issues as respective roles in marketing and administration, product branding, and contract and incentive structures. Based on experience to date, strategic partnerships between utilities and marketers can be an effective approach to marketing green power. Partnerships leverage the sales and resource procurement experience of marketers and the utility’s reputation and access to customers. Further, partnerships can create greater incentives for success because marketers have a vested financial interest in maximizing customer participation and green power sales.

Utility-Marketing Partnerships: An Effective Strategy for Marketing Green Power?

Energy Technology Data Exchange (ETDEWEB)

Bird, L. A.; Brown, E. S.

2006-04-01

This paper explores whether partnerships between utilities and independent marketers are an effective strategy for marketing green power. We present case studies of voluntary and mandatory partnerships covering green power program design and implementation in both regulated and restructured electricity markets. We also include perspectives (based on interviews) from utilities, marketers, and regulators involved in developing and implementing these partnerships. From these case studies and interviews, we describe lessons learned about developing effective partnerships, including such issues as respective roles in marketing and administration, product branding, and contract and incentive structures. Based on experience to date, strategic partnerships between utilities and marketers can be an effective approach to marketing green power. Partnerships leverage the sales and resource procurement experience of marketers and the utility?s reputation and access to customers. Further, partnerships can create greater incentives for success because marketers have a vested financial interest in maximizing customer participation and green power sales.

Study 5: certification and green electric power market; Etude 5: certification et marche de l'electricite ''Verte''

Energy Technology Data Exchange (ETDEWEB)

Martin, P.E. [Observ' ER, 75 - Paris (France)

2000-07-01

The term green electric power, characterizes today the electric power development, from the renewable energies. Whether this development is governed by the market, the government intervention is always necessary. The fiscality is a preferential way where this complementarity between policy and market may hold. The ADEME asks for a study which presents the californian market of the green electric power, the netherlands system of green certificates and the extension to the european scale. This report deals with these three scopes after a recall and the clarification of the concepts. (A.L.B.)

Emerging Markets for Renewable Energy Certificates: Opportunities and Challenges

Energy Technology Data Exchange (ETDEWEB)

Holt, E.; Bird, L.

2005-01-01

Renewable energy certificates (RECs) represent the attributes of electricity generated from renewable energy sources. These attributes are unbundled from the physical electricity, and the two products-the attributes embodied in the certificates and the commodity electricity-may be sold or traded separately. RECs are quickly becoming the currency of renewable energy markets because of their flexibility and the fact that they are not subject to the geographic and physical limitations of commodity electricity. RECs are currently used by utilities and marketers to supply renewable energy products to end-use customers as well as to demonstrate compliance with regulatory requirements, such as renewable energy mandates. The purpose of this report is to describe and analyze the emerging market for renewable energy certificates. It describes how RECs are marketed, examines RECs markets including scope and prices, and identifies and describes the key challenges facing the growth and success of RECs markets.

Can renewable energy sources be financed through competitive power markets in the long run?; Koennen sich erneuerbare Energien langfristig auf wettbewerblich organisierten Strommaerkten finanzieren?

Energy Technology Data Exchange (ETDEWEB)

Kopp, Oliver; Essler-Frey, Anke; Engelhorn, Thorsten [MVV Energie AG, Mannheim (Germany)

2012-12-15

In this paper we address the issue of whether renewable energy sources can be integrated into power markets if the use of renewable energies is extended at the desired speed. Market integration means that renewable energy sources have to cover their full costs from revenues on competitive markets. In the first part of this paper, we evaluate the long-term revenues of intermittent renewable energy sources using a high resolution power market model. Considering the renewable targets of the German lead study of 2010, we show that due to the merit order effect, intermittent renewable energy sources, such as wind power and photovoltaic, cannot be financed through power markets alone, even if their full costs fall below those of conventional power plants. This is also true for scenarios with high CO{sub 2}-prices and increasing spot market prices. In the second part of this paper, we discuss whether in the long run additional instruments such as green certificates or capacity markets would allow for a more competitive financing of renewable energy sources. Center stage in the discussion is the question under which circumstances these instruments increase competitive pricing and decentralised market decisions. (orig.)

Priming the green heating and cooling market for take-off : Renewable Energy Deployment Initiative strategic business plan 9-51, 2004-2007

International Nuclear Information System (INIS)

2005-01-01

The Renewable Energy Deployment Initiative (REDI) is a program which focuses on the development of green heating and cooling (GH and C) initiatives. A strategic plan to support market penetration of renewable technologies was presented in this paper. Strategies to increase market stimulation included increased incentives to influence GH and C penetration rates as well as the launching of commercial-scale pilot projects to demonstrate the viability of GH and C systems in the residential sector. Various performance-based incentives were outlined that aimed to encourage managers of federal facilities to use more GH and C technologies. Plans for new pilot projects and the installation of 600 active solar thermal and biomass combustion systems were outlined. Strategic partnerships and alliances that supported organizations positioned to influence the uptake of GH and C systems were presented, as well as strategies to expand and develop new partnerships with organizations serving northern and Aboriginal communities. Initiatives to support the development and self-sufficiency of GH and C networks were presented. Formal coordination mechanisms with other federal facilities and technology transfer programs were outlined, as well as a new partnership performance framework. Strategies to form systematic collaborations with agencies involved in the built environment were presented. Various training and educational partnerships were reviewed. Updates to simulation software and other tools to improve project feasibility analysis were presented. Issues concerning the development of standards and certification protocols for GH and C systems were evaluated. Plans to develop and implement a renewable energy training strategy and action plan for the Canadian community college network were outlined. An overview of information, knowledge and outreach strategies was presented, as well as various strategies focused on market research and consumer needs, attitudes and motivation. An

Introducing of Green Pricing in the Korean Electricity Sector

Energy Technology Data Exchange (ETDEWEB)

Boo, K.J. [Korea Energy Economics Institute, Euiwang (Korea)

2001-11-01

In recent years, the Korean electricity sector has been undergoing restructuring, represented by de-regulation and promotion of competition. Competition will, eventually, force electricity power producers to overly rely on cheap fuels such as coal and nuclear in order to reduce the cost of power generation, which is against the international Green Round, including the UNFCCC. Accordingly, some measures are needed not to let such an market failure discourage the efforts to protect the environment. Up to date, a number of policy measures have been worked out by the Korean government to promote the use of renewable energy in power generation. Such efforts, however, have not been quite successful. Innovative policy tools are called for to promote renewable energy-base power generation in the emerging competitive electricity market. Among various approaches that have been tried and worked out in the developed countries to adequately address this problem, a most popular approach is green pricing. Green pricing is to let the customers pay for the additional cost incurred from installing renewable energy-based generating facilities, consequently making it viable and promoting an increased use of renewables in the power generation. Accordingly, a market research to investigate the willingness to pay for this premium was conducted as a prerequisite to design a green pricing. The major findings of this market research are: First, while limited to the industrial and buildings sectors, awareness of environmental and green pricing is not so disappointing as compared with those in the develop countries(41.3%). Second, companies have not yet fully developed the concept of green pricing and are mainly motivated to purchase green power in the perspective of a great cause rather than in pursuit of direct and indirect economic benefits. Third, regarding fuel choice for power generation, respondents express a strong opposition to nuclear, coal, and oil, while they are more favorable to

Financing renewable energies. Windows for new opportunities

International Nuclear Information System (INIS)

Pontenagel, I.

1999-01-01

Renewable Energies are recognized as indispensable for a sustainable energy economy. Their progressive market introduction, however, depend very much on their economic competitiveness. A wide range of Renewable Energies are already cost competitive today. But still a shortage of information as well as mental and structural barriers are hindering their rapid market penetration. This volume publishes the results of two conferences, held by EUROSOLAR and dealing with the problems of Financing Renewable Energies. In five chapters - Banking Concepts for Financing Renewable Energies - Public Frameworks for Renewable Energy Market Introduction - Financing Renewable Energies in Developing Countries - Green Power - Market Structures and Players - Renewable Energy Financing Applications a variety of new concepts and fresh ideas are presented. (orig.)

From the ecological niche to the mass market with 'Green Power Marketing' - 1st European Conference on Green Power Marketing 2001

International Nuclear Information System (INIS)

2001-01-01

This report summarises the information presented at the European Conference on Green Power Marketing held in 2001 in St. Moritz, Switzerland. It takes a look at the market chances of ecologically produced electricity for use in Switzerland and for export. The opinions of experts from the areas of research, business, politics, marketing and non-governmental organisations that were presented at the meeting are summarised. European perspectives and trends in the USA are discussed and examples of green power marketing in the USA and Holland are given. Marketing issues and price policies are discussed, as are labelling strategies and customer perception of 'Green Power' issues. Also, sales issues including e-marketing, power-market rules and certificate trading are dealt with

Green energy in Europe: selling green energy with green certificates

International Nuclear Information System (INIS)

Ouillet, L.

2002-01-01

Sales of green power products are booming in Europe: 50,000 customers in the United Kingdom, 775,000 in the Netherlands and 300,000 in Germany. Laws of physics are however formal: the way in which electricity flows within the grid does not allow suppliers to assure customers that they are directly receiving electricity produced exclusively from renewable energy sources. What are marketers selling their customers then? Laetitia Ouillet, Greenprices, takes a closer look and focuses on the potential of selling green energy in the forms of renewable energy certificates. (Author)

Renewable energy market overview 2000

International Nuclear Information System (INIS)

Mahoney, Nicholas

2001-01-01

The article discusses the findings of a recent survey on the renewable energy market carried out in 164 countries and across a wide range of sectors of industry. The survey found almost unanimous optimism regarding the growth of the renewable energy market over the coming year. Tables show (i) the survey sample (in terms of continents, database population and responses); (ii) subsidiaries and locations of parent companies; (iii) expectations of sales next year (by continent) and (iv) expectations of sales in the coming year by sector. Figures show (a) regional distribution of companies (by continent); (b) companies' activities and (c) index of expectations of sales, by continent. The survey is intended for inclusion in the World Directory of Renewable Energy Suppliers and Services

Renewable energy market overview 2000

Energy Technology Data Exchange (ETDEWEB)

Mahoney, Nicholas

2001-02-01

The article discusses the findings of a recent survey on the renewable energy market carried out in 164 countries and across a wide range of sectors of industry. The survey found almost unanimous optimism regarding the growth of the renewable energy market over the coming year. Tables show (i) the survey sample (in terms of continents, database population and responses); (ii) subsidiaries and locations of parent companies; (iii) expectations of sales next year (by continent) and (iv) expectations of sales in the coming year by sector. Figures show (a) regional distribution of companies (by continent); (b) companies' activities and (c) index of expectations of sales, by continent. The survey is intended for inclusion in the World Directory of Renewable Energy Suppliers and Services.

Market power in interactive environmental and energy markets: the case of green certificates

International Nuclear Information System (INIS)

Amundsen, Eirik S.; Nese, Gjermund

2004-01-01

Markets for environmental externalities are typically closely related to the markets causing such externalities, whereupon strategic interaction may result. Along these lines, the market for Green Certificates is strongly interwoven in the electricity market as the producers of green electricity are also the suppliers of Green Certificates. In this paper, we formulate an analytic equilibrium model for simultaneously functioning electricity and Green Certificate markets, and focus on the role of market power. We consider two versions of a Nash-Cournot game: a standard Nash-Cournot game where the players treat the market for Green Certificates and the electricity market as separate markets; and a Nash-Cournot game with endogenous treatment of the interaction between the electricity and Green Certificate markets with conjectured price responses. One result is that a certificate system faced with market power may collapse into a system of per unit subsidies, as the producers involved start to game on the joint functioning of markets. (author)

Market designs for a completely renewable power sector

Energy Technology Data Exchange (ETDEWEB)

Winkler, Jenny [Fraunhofer-Institut fuer System- und Innovationsforschung (ISI), Karlsruhe (Germany); Altmann, Matthias [Ludwig-Boelkow-Systemtechnik GmbH, Ottobrunn (Germany)

2012-06-15

The article discusses whether the current German electricity market design is suitable for an electricity system completely based on renewable sources, and analyzes alternatives. Such a system becomes ever more likely due to the phase-out of nuclear power and the carbon reduction targets. Various existing scenarios for a completely renewable electricity system are analyzed and compared with respect to the contribution of different renewable technologies. Challenges for the market design arising from the differences between the current and a completely renewable system are identified - notably problems with cost recovery and investment incentives, an increased need for balancing and/or intraday adjustments, an increased diversity of actors, grid congestion and the continuing occurrence of market power. The current market design's ability to solve these issues is assessed with the result that all but the critical problem of investment incentives and cost recovery can be solved by adapting certain rules. A comparison with other suggested market designs reveals that some designs could ensure cost recovery and investment incentives. However, these market designs have other drawbacks. Therefore, the identification of the optimal market design for a completely renewable electricity system requires further research regarding the qualitative and quantitative effects of different changes to the current market design. The article concludes by developing concrete policy recommendations. (orig.)

Importance of Green Marketing and Its Potential

Directory of Open Access Journals (Sweden)

Líšková Zuzana Dvořáková

2016-11-01

Full Text Available Green marketing is possibly the newest type of marketing. Recently, it has also been the most discussed one by organizations, companies and even states. Green marketing tries to produce, promote and recycle products that are friendly to the environment. Green marketing is a global concern and it is going to have a better future. However, this type of marketing meets a few problems such as much effort to replace conventional products and a lack of confidence. Many companies produce and promote such products as much as possible. In spite of this, the public is still sceptical. The paper presents the theoretical important knowledge on green marketing, its definitions, customer behaviour formulas, and its potential.

The European market of renewable energies

International Nuclear Information System (INIS)

Anon.

2011-09-01

This market study on renewable energies presents: 1 - the different renewable energy industries for power generation: the field of renewable energies (hydropower, wind power, solar energy, geothermal energy and biomass power plants) and their common points, their characteristics, advantages and constraints; 2 - the political and regulatory context with its ambitious goals: main steps of worldwide negotiations, Europe and the management of CO 2 emissions, stiffening of the environmental regulation, the energy/climate package and the efforts to be borne by the different member states; 3 - Economy of the sector and the necessary public support: investment and production costs by industry, wholesale prices and competitiveness of the different power generation means, government's incentives for projects profitability; 4 - dynamics of the European market of renewable energies: energy-mix and evolution of the renewable energies contribution in the world and in the European Union, key-figures by country and by industry (installed capacity, production, turnover, employment); 5 - medium-term development perspectives: 2020 prospect scenarios, evolution of the energy mix, perspectives of development for each industry; 6 - the strengths in presence in the domain of facilities: main manufacturers, market shares, innovations, vertical integration, external growth; 7 - the strengths in presence in the domain of power facilities operation: main European operators, position and ranking, installed capacities, projects portfolio; 8 - medium-term perspectives of reconfiguration: best-positioned operators in a developing market, future of European manufacturers with respect to Asian ones, inevitable concentration in the operation sector. (J.S.)

Green power. Renewable electricity purchasing by Leicester City Council

International Nuclear Information System (INIS)

2000-05-01

This case study describes the use of renewable energy by Leicester City Council in the East Midlands. The Council, which has a long-term commitment to sustainable energy and the environment, employs over 14,000 people. A contract was first negotiated with East Midlands Electricity (now PowerGen) to supply the Council's New Walk Centre with green electricity in 1995. Some of the green energy is supplied by the Milford Mill hydroelectric plant. Use of building energy monitoring systems (BEMSs) and other good practice has allowed the Council to achieve a 20% saving in its electricity bill. The Council has also negotiated contracts to supply two smaller sites (a recycling facility called Planet Works and the city's Energy Efficiency centre) with green electricity generated by Beacon Energy, a small renewable energy company which operates two 25 kW wind turbines and two 3 kW arrays of photovoltaic cells at a site some 15 miles from Leicester. The exemption given to renewable energy from the climate change levy makes these schemes even more economic; a worked example is provided to demonstrate the impact of the climate change levy on electricity costs at the New Walk Centre. Six steps to follow when seeking to connect to green electricity are advised

The market for tradable renewable energy credits

International Nuclear Information System (INIS)

Berry, David

2002-01-01

As states seek to foster the development of renewable energy resources, some have introduced renewable portfolio standards (RPSs) which require retailers of electricity to derive a specified amount of their energy supply from renewable energy resources. RPSs in Texas, Arizona, Wisconsin and Nevada allow for or require the use of tradable renewable energy credits. The price of such credits is expected to reflect the cost premium for generating electricity from renewable resources relative to the market price of conventionally generated electricity. Using the market to trade renewable energy credits exposes buyers and sellers to risks of imperfect information, poor performance, and opportunism. These risks can be managed through contractual arrangements and regulatory requirements pertaining to property rights in credits, pricing, term of the contract, and assurance of performance

Renewables in Electricity Markets

DEFF Research Database (Denmark)

Ordoudis, Christos; Papakonstantinou, Athanasios; Pinson, Pierre

2014-01-01

Electricity is nowadays commonly exchanged through electricity markets, designed in a context where dispatchable generators, with non-negligible marginal costs, were dominating. By depending primarily on conventional (fossil, hydro and nuclear) power generation based on marginal pricing...... not designed to take into account the uncertainty brought by the substantial variability and limited predictability associated with stochastic sources, most notably wind power and solar energy. Due to these developments, the need for decision making models able to account for the uncertainty introduced by high...... from renewables, and on the adaption of electricity market designs and power system operations to the aforementioned characteristics of renewables. Additionally, the aim of the research group is supplemented by providing the appropriate frameworks for secure future investments in the field...

Renewable energy technologies: costs and markets

International Nuclear Information System (INIS)

Nitsch, J.; Langniss, O.

1997-01-01

A prominent feature of renewable energy utilisation is the magnitude of renewable energy that is physically available worldwide. The present paper attempts an economic valuation of development strategies for renewable energy sources (RES) on the basis of the past development of RES markets. It comes to the conclusion that if current energy prices remain largely unchanged, it will be necessary to promote RES technologies differentially according to the technique and type of energy employed or to provide start-up funding. The more probable a long-term increase in energy prices becomes, the greater will be the proportion of successfully promoted technologies. Energy taxes on exhaustible or environmentally harmful energy carriers and other instruments to this end would contribute greatly to the attractivity of RES investment both in terms of national economy and from the viewpoint of the private investor. Renewable energies will play an important role in the hardware and services sectors of the energy market in the decades to come. Long-term promotion of market introduction programmes and unequivocal energy-political aims on the part of the government are needed if the German industry is to have a share in this growing market and be able to offer internationally competitive products [de

Utility Green Pricing Programs: Design, Implementation, and Consumer Response

Energy Technology Data Exchange (ETDEWEB)

Bird, L.; Swezey, B.; Aabakken, J.

2004-02-01

The term green pricing refers to programs offered by utilities in traditionally regulated electricity markets, which allow customers to support the development of renewable energy sources by paying a small premium on their electric bills. Since the introduction of the concept in the United States, the number of unique utility green pricing programs has expanded from just a few programs in 1993 to more than 90 in 2002. About 10% of U.S. utilities offered a green pricing option to about 26 million consumers by the end of 2002. This report provides: (1) aggregate industry data on consumer response to utility programs, which indicate the collective impact of green pricing on renewable energy development nationally; and (2) market data that can be used by utilities as a benchmark for gauging the relative success of their green pricing programs. Specifically, the paper presents current data and trends in consumer response to green pricing, as measured by renewable energy sales, participants, participation rates, and new renewable energy capacity supported. It presents data on various aspects of program design and implementation, such as product pricing, ownership of supplies, retention rates, marketing costs, the effectiveness of marketing techniques, and methods of enrolling and providing value to customers.

Renewable energy investment: Policy and market impacts

International Nuclear Information System (INIS)

Reuter, Wolf Heinrich; Szolgayová, Jana; Fuss, Sabine; Obersteiner, Michael

2012-01-01

Highlights: ► Feedback of decisions to the market: large companies can have an impact on prices in the market. ► Multiple uncertainties: analysis of uncertainties emanating from both markets and environment. ► Policy analysis: impact of uncertainty about the durability of feed-in tariffs. -- Abstract: The liberalization of electricity markets in recent years has enhanced competition among power-generating firms facing uncertain decisions of competitors and thus uncertain prices. At the same time, promoting renewable energy has been a key ingredient in energy policy seeking to de-carbonize the energy mix. Public incentives for companies to invest in renewable technologies range from feed-in tariffs, to investment subsidies, tax credits, portfolio requirements and certificate systems. We use a real options model in discrete time with lumpy multiple investments to analyze the decisions of an electricity producer to invest into new power generating capacity, to select the type of technology and to optimize its operation under price uncertainty and with market effects. We account for both the specific characteristics of renewables and the market effects of investment decisions. The prices are determined endogenously by the supply of electricity in the market and by exogenous electricity price uncertainty. The framework is used to analyze energy policy, as well as the reaction of producers to uncertainty in the political and regulatory framework. In this way, we are able to compare different policies to foster investment into renewables and analyze their impacts on the market.

Essays on the integration of renewables in electricity markets

International Nuclear Information System (INIS)

Knaut, Andreas

2017-01-01

The thesis sheds light onto the integration of renewable energy generation into electricity markets based on five articles. The first article is concerned with the optimal strategies of renewable producers selling electricity in sequential markets. A model is developed in which renewable generators trade their production in two sequential markets, which can be regarded as the day-ahead and intraday markets. Trading in the first market takes place under uncertainty about the final production level of renewable generation. The results show that it might be optimal for renewable producers to sell less than the expected quantity in the day-ahead market. The second article focuses on the high variability in production from renewable electricity and its effect on prices. A model for the allocation of hourly and quarter-hourly electricity generation is developed, assuming that the participation in the market for quarter-hourly products is restricted. Restricted participation in the market for quarter-hourly products may have caused welfare losses of about EUR 96 million in 2015. In the third article, the hourly price elasticity of demand for electricity in the German day-ahead market is empirically estimated. The results indicate a high level of variation of price elasticity of demand throughout the day ranging from -0.02 to -0.13 depending on the time of the day in the German day-ahead market in 2015. The fourth article is concerned with the tariff design in retail markets for electricity. It focuses on the inefficiency from time-invariant pricing in combination with an increasing share of renewable energies. The last article finally takes a closer look at the balancing power market and the impact of different market designs on efficiency and competition. Based on a developed model, it shows that shorter tender frequencies could lower the costs of balancing power procurement by up to 15 %. While market concentration decreases in many markets with shorter provision

Essays on the integration of renewables in electricity markets

Energy Technology Data Exchange (ETDEWEB)

Knaut, Andreas

2017-07-06

The thesis sheds light onto the integration of renewable energy generation into electricity markets based on five articles. The first article is concerned with the optimal strategies of renewable producers selling electricity in sequential markets. A model is developed in which renewable generators trade their production in two sequential markets, which can be regarded as the day-ahead and intraday markets. Trading in the first market takes place under uncertainty about the final production level of renewable generation. The results show that it might be optimal for renewable producers to sell less than the expected quantity in the day-ahead market. The second article focuses on the high variability in production from renewable electricity and its effect on prices. A model for the allocation of hourly and quarter-hourly electricity generation is developed, assuming that the participation in the market for quarter-hourly products is restricted. Restricted participation in the market for quarter-hourly products may have caused welfare losses of about EUR 96 million in 2015. In the third article, the hourly price elasticity of demand for electricity in the German day-ahead market is empirically estimated. The results indicate a high level of variation of price elasticity of demand throughout the day ranging from -0.02 to -0.13 depending on the time of the day in the German day-ahead market in 2015. The fourth article is concerned with the tariff design in retail markets for electricity. It focuses on the inefficiency from time-invariant pricing in combination with an increasing share of renewable energies. The last article finally takes a closer look at the balancing power market and the impact of different market designs on efficiency and competition. Based on a developed model, it shows that shorter tender frequencies could lower the costs of balancing power procurement by up to 15 %. While market concentration decreases in many markets with shorter provision

On market integration of renewable energies

Energy Technology Data Exchange (ETDEWEB)

Schroeer, Sebastian

2014-12-05

Since the liberalization of electricity and gas markets in Europe, the energy sector has changed in every respect with one constant: most actors have underestimated renewable energies with regard to their growth, their economies of scale and their impact on existing energy markets. If that trend continues, the urgency for policy measures will increase. Given the security of supply, integration of renewables into energy markets is necessary to replace fossil and nuclear capacities. However, the further development of renewable energies plays a crucial role in the ability to meet the energy and climate policy targets. Thus, it increases the need for regulation to achieve societally desirable outcomes. This thesis has examined the effects of renewable energies on existing energy markets. It has also investigated the various other cost-efficient options that policy makers have in striving to reach energy and climate policy targets. We assumed that cost efficiency is a relevant side condition. In the past, this has not always been the case. Today, cost efficiency is definitely relevant and might also be an essential target in the future (see Bundesregierung 2013, p. 50). We contributed to the analysis of power prices as a result of increasing shares of renewables by showing that shutting down conventional capacities will have a merit order effect. This is necessary if renewable energies are to replace fossil and nuclear capacities. Any discussion of a change of market design should make mention of this effect, since spot market revenues impact a company's behaviour within potential capacity markets. From a consumer perspective, we have shown that there is a substantial need for secured capacity with low marginal costs to keep spot prices stable. This outcome has important implications for policy makers if they are to provide consumers with low-cost renewable market integration. Policy makers have numerous ways to reach policy targets than rapidly expanding

On market integration of renewable energies

International Nuclear Information System (INIS)

Schroeer, Sebastian

2014-01-01

Since the liberalization of electricity and gas markets in Europe, the energy sector has changed in every respect with one constant: most actors have underestimated renewable energies with regard to their growth, their economies of scale and their impact on existing energy markets. If that trend continues, the urgency for policy measures will increase. Given the security of supply, integration of renewables into energy markets is necessary to replace fossil and nuclear capacities. However, the further development of renewable energies plays a crucial role in the ability to meet the energy and climate policy targets. Thus, it increases the need for regulation to achieve societally desirable outcomes. This thesis has examined the effects of renewable energies on existing energy markets. It has also investigated the various other cost-efficient options that policy makers have in striving to reach energy and climate policy targets. We assumed that cost efficiency is a relevant side condition. In the past, this has not always been the case. Today, cost efficiency is definitely relevant and might also be an essential target in the future (see Bundesregierung 2013, p. 50). We contributed to the analysis of power prices as a result of increasing shares of renewables by showing that shutting down conventional capacities will have a merit order effect. This is necessary if renewable energies are to replace fossil and nuclear capacities. Any discussion of a change of market design should make mention of this effect, since spot market revenues impact a company's behaviour within potential capacity markets. From a consumer perspective, we have shown that there is a substantial need for secured capacity with low marginal costs to keep spot prices stable. This outcome has important implications for policy makers if they are to provide consumers with low-cost renewable market integration. Policy makers have numerous ways to reach policy targets than rapidly expanding

The market value of variable renewables

International Nuclear Information System (INIS)

Hirth, Lion

2013-01-01

This paper provides a comprehensive discussion of the market value of variable renewable energy (VRE). The inherent variability of wind speeds and solar radiation affects the price that VRE generators receive on the market (market value). During windy and sunny times the additional electricity supply reduces the prices. Because the drop is larger with more installed capacity, the market value of VRE falls with higher penetration rate. This study aims to develop a better understanding on how the market value with penetration, and how policies and prices affect the market value. Quantitative evidence is derived from a review of published studies, regression analysis of market data, and the calibrated model of the European electricity market EMMA. We find the value of wind power to fall from 110% of the average power price to 50–80% as wind penetration increases from zero to 30% of total electricity consumption. For solar power, similarly low value levels are reached already at 15% penetration. Hence, competitive large-scale renewable deployment will be more difficult to accomplish than as many anticipate. - Graphical abstract: Wind value factor estimates from a literature review (a), the numerical model EMMA (b), and German historical market data (c). The value factor (wind revenue over base price) decreases with higher penetration rates. Highlights: ► The variability of solar and wind power affects their market value. ► The market value of variable renewables falls with higher penetration rates. ► We quantify the reduction with market data, numerical modeling, and a lit review. ► At 30% penetration, wind power is worth only 50–80% of a constant power source

Renewable energy markets in developing countries

International Nuclear Information System (INIS)

Martinot, Eric; Chaurey, Akanksha; Lew, Debra; Moreira, Jose Roberto; Wamukonya, Njeri

2003-01-01

Roughly 400 million households, or 40% of the population of developing countries, do not have access to electricity. Household and community demand for lighting, TV, radio, and wireless telephony in rural areas without electricity has driven markets for solar home systems, biogas-fueled lighting, small hydro mini-grids, wind or solar hybrid mini-grids, and small wind turbines. These technologies are not strictly comparable with each other, however; the level of service that households receive varies considerably by technology and by the specific equipment size used. Regardless of size, surveys and anecdotal evidence suggest that rural households value both electric lighting and television viewing. Growing numbers of individual equipment purchases, beyond government-driven programs, point to growing market demand. As energy consumption rises with increases in population and living standards, awareness is growing about the environmental costs of energy and the need to expand access to energy in new ways. As recognition grows of the contribution renewable energy can make to development, renewable energy is shifting from the fringe to the mainstream of sustainable development. Support for renewable energy has been building among those in government, multilateral organizations, industry, and non-governmental organizations. Commercial markets for renewable energy are expanding, shifting investment patterns away from traditional government and donor sources to greater reliance on private firms and banks. In this paper we take a market orientation, providing an aggregate review of past market experience, existing applications, and results of policies and programs. (BA)

Green Power Procurement Library | Energy Analysis | NREL

Science.gov (United States)

., and E.S. Brown. 2006. Utility-Marketer Partnerships: An Effective Strategy for Marketing Green Power Reduction Programs. Local Government Climate and Energy Strategy Series. EPA 430-R-09-045. Green Power Developing New Renewable Energy Projects. NREL/TP-6A20-51904. July. Natural Marketing Institute. 2011

Economic and technological aspects of the market introduction of renewable power technologies

Science.gov (United States)

Worlen, Christine M.

Renewable energy, if developed and delivered with appropriate technologies, is cleaner, more evenly distributed, and safer than conventional energy systems. Many countries and several states in the United States promote the development and introduction of technologies for "green" electricity production. This dissertation investigates economic and technological aspects of this process for wind energy. In liberalized electricity markets, policy makers use economic incentives to encourage the adoption of renewables. Choosing from a large range of possible policies and instruments is a multi-criteria decision process. This dissertation evaluates the criteria used and the trade-offs among the criteria, and develops a hierarchical flow scheme that policy makers can use to choose the most appropriate policy for a given situation. Economic incentives and market transformation programs seek to reduce costs through mass deployment in order to make renewable technologies competitive. Cost reduction is measured in "experience curves" that posit negative exponential relationships between cumulative deployment and production cost. This analysis reveals the weaknesses in conventional experience curve analyses for wind turbines, and concludes that the concept is limited by data availability, a weak conceptual foundation, and inappropriate statistical estimation. A revised model specifies a more complete set of economic and technological forces that determine the cost of wind power. Econometric results indicate that experience and upscaling of turbine sizes accounted for the observed cost reduction in wind turbines in the United States, Denmark and Germany between 1983 and 2001. These trends are likely to continue. In addition, future cost reductions will result from economies of scale in production. Observed differences in the performance of theoretically equivalent policy instruments could arise from economic uncertainty. To test this hypothesis, a methodology for the

Certificate-Based Approach to Marketing Green Power and Constructing New Wind Energy Facilities: Preprint

Energy Technology Data Exchange (ETDEWEB)

Blank, E.; Bird, L.; Swezey, B.

2002-05-01

The availability of wind energy certificates in Pennsylvania's retail electricity market has made a critical difference in the economic feasibility of developing 140 MW of new wind energy projects in the region. Certificates offer important benefits to both green power suppliers and buyers by reducing transaction barriers and thus lowering the cost of renewable energy. Buyers also benefit through the increased flexibility offered by certificate products. The experience described in this paper offers important insights for selling green power certificates and achieving new wind energy development in other areas of the country.

A certificate-based approach to marketing green power and constructing new wind energy facilities

International Nuclear Information System (INIS)

Blank, Eric; Bird, Lori; Swezey, Blair

2003-01-01

The availability of wind energy certificates in Pennsylvania's retail electricity market has made a critical difference in the economic feasibility of developing 140 MW of new wind energy projects in the region. Certificates offer important benefits to both green power suppliers and buyers by reducing transaction barriers. They thus lower the cost of renewable energy. Buyers also benefit through the increased flexibility offered by certificate products. The experience described in this paper offers important insights for selling green power certificates and achieving new wind energy development in other areas of the country. (Author)

Customer value in green power purchases

International Nuclear Information System (INIS)

Welsh, L.

1998-01-01

A discussion about generating electricity from renewable energy sources was presented. The Environment Canada/ENMAX green power contract stipulates that in order for electricity to quality as green power it must be generated by renewable energy sources such as wind, solar, combustion of sustainably produced biomass, or run-of-the-river hydroelectricity. The contract also includes emissions reduction credit (ERC) ownership for greenhouse gases, sulphur dioxide, nitrogen oxides, particulates, and toxics. By using green power in some of its own facilities the government demonstrates its support for renewable energy sources, and provides the initial market for the industry to build up its capacity to service larger markets. The emission reduction credits 'earned' could be added to the government inventories as environmental assets

Renewable energy - an attractive marketing proposition

International Nuclear Information System (INIS)

Anon

2001-01-01

The Global Utilities arm of international business consultants PriceWaterhouseCoopers (PWC) has provided a unique insight into the investment plans of Australian utilities regarding renewable energy. PWC has released the findings of a survey of electricity generators and retailers that neatly illustrates the risks and opportunities facing corporations liable under the mandatory renewable energy targets (MRET). Probably the most revealing finding of the PWC report- 'The Future of Australian Renewable Energy' was that the majority of respondents have not yet formulated a comprehensive renewable energy strategy aimed at meeting their obligations under MRET, or maximising the benefit of renewable energy certificates (RECs) produced. Notably, the majority of those surveyed believed that the strongest incentives for investing in new renewable energy generation was the company's 'green image'. In contrast investment characteristics such as low risk returns, the achievement of cost efficiencies or attractive revenue streams were not critical reasons for investing in renewable generation

Product management in green markets

Directory of Open Access Journals (Sweden)

Čajka Zoran

2005-01-01

Full Text Available The present paper deals with the concept of green product management. To create a significantly greener economy, there will need to be a range of new and greener products and technologies. Today we are faced with a growth in more innovative "clean technology" solutions. Successful development of new green products requires high levels of communication and integration, good information, early consideration of green issues, support from top management, and benchmarking. The set of controllable tactical marketing tools (product, price, place and promotion that the company blends to produce the response it wants in the target green market, is the matter of the primary importance to the management.

GREEN MARKETING –GO GREEN FOR THE SUSTAINABLE DEVELOPMENT OF THE PUBLIC

OpenAIRE

J. Kavitha

2016-01-01

Environment plays an important role in our lives. The Humans are only responsible for the environment. The initiatives should be taken from every individual then the day is not so far when global warming could be controlled. In the phrase “GREEN MARKETING” green signifies eco-friendly innovation. The objective of this study is to examine the growth of green marketing sector & its future. The concept of green marketing is originated primarily in the developed markets and rapidly gaining scope ...

Green electricity market development: Lessons from Europe and the US

International Nuclear Information System (INIS)

Gan, Lin; Eskeland, Gunnar S.; Kolshus, Hans H.

2007-01-01

This study compares the development and implementation of green electricity policies in Germany, the Netherlands, Sweden, and the United States, a set of countries applying a range of policy instruments to encourage electricity from renewable energy sources. A general tendency is identified that policies shift emphasis from R and D stimulation towards dissemination and market application of renewable energy technologies. We argue that in light of the long term nature of policy goals on energy security, mitigation of climate change, and environmental protection, the applied range of policy instruments may be lacking in providing incentives for the long term development of new technologies. Clarifying policy objectives would allow careful selection of policy instruments, including support for R and D. Improved capacity building for policy implementation is also important

The Organic Products in the Green Marketing Laboratory

Directory of Open Access Journals (Sweden)

Victor Danciu

2008-01-01

Full Text Available A healthy way of life requires green products which protect the environment and the quality of life. Organic products have relevant green characteristics and particular benefits for the consumers, the producers and the environment. The benefits support the rapidly growing world market of organic food in both developed and developing countries. Green issues and products have a growing importance in Romania. Even if the Romanians have not become fans of the green products yet, a growing number of consumers prefer organic food. More important, Romanian organic food has success on the export markets. Supporting and promoting organic products on both domestic and international markets requires significant efforts, including those in the green marketing area. The requirements of the green marketing imply new thinking and acting towards new responsibilities and solutions. The task of the marketing is to bring on the market the green problems under the form of new products, the change of the existing products through ecological improvement and abandoning the ecologically obsolete products.

Green certificate markets, the risk of over-investment, and the role of long-term contracts

International Nuclear Information System (INIS)

Kildegaard, Arne

2008-01-01

Several papers have recently analyzed the theory and implementation of renewable energy support schemes. The case for a renewable electricity standard (RES) in tandem with a tradeable green certificate (TGC) market has been largely based on efficiency considerations. Case study evidence is inconclusive, in part due to the short track record, but is not generally favorable. Here we reconsider the efficiency case, both static and dynamic, in light of special characteristics of renewable energy projects. We find that when exclusively high fixed-cost technologies comprise the eligible technology pool, the equilibrium form of contracting obviates the principal efficiency advantages claimed for certificate markets. When low fixed-cost technologies compete alongside high fixed-cost technologies in the certificate market, we show that it is likely that long-term contracts will disappear, and the technological choice will be inefficiently shifted away from the high fixed-cost technology. We consider evidence from three well-developed certificate schemes - in Britain, Sweden, and Texas - and find that it is broadly consistent with the theory here. (author)

Research on Green Food Marketing Strategy of China

OpenAIRE

Qu Yan

2015-01-01

With the improvement of people's living standards, people's growing demand for green food is becoming bigger and bigger, but there are some problems in traditional marketing and at the same time, the rapid development of web marketing has impacted greatly on traditional marketing channels of the green food. The study attempts to analyze the development and the problems of green food in our country in traditional marketing, discussed the necessity and feasibility of the traditional green food ...

Stepping stones to significant market shares for renewables. The European forum for market players and decision makers in the renewable energy industry

Energy Technology Data Exchange (ETDEWEB)

NONE

2007-07-01

This invitation to a two-day European Forum for market players and decision makers in the renewable energy business lists the presentations made at the conference in 2007. The programme included contributions in the following areas: Policies and market deployment initiatives, market trends and experience - from support schemes to market experience, opportunities in a changing framework in Switzerland, instruments and infrastructure requirements - how to make the market work and supply and demand aspects of a growing market. The conference examined how renewable forms of energy can gain significant market shares and reach a quota of 50% renewables in 50 years. The first session examined policies and market deployment initiatives, the second market trends and experiences, the third opportunities for Switzerland in a changing framework. The second day featured sessions on instruments and infrastructure requirements as well as on supply and demand aspects in a growing market. The conference was complemented with four workshops.

Stepping stones to significant market shares for renewables. The European forum for market players and decision makers in the renewable energy industry

International Nuclear Information System (INIS)

2007-01-01

This invitation to a two-day European Forum for market players and decision makers in the renewable energy business lists the presentations made at the conference in 2007. The programme included contributions in the following areas: Policies and market deployment initiatives, market trends and experience - from support schemes to market experience, opportunities in a changing framework in Switzerland, instruments and infrastructure requirements - how to make the market work and supply and demand aspects of a growing market. The conference examined how renewable forms of energy can gain significant market shares and reach a quota of 50% renewables in 50 years. The first session examined policies and market deployment initiatives, the second market trends and experiences, the third opportunities for Switzerland in a changing framework. The second day featured sessions on instruments and infrastructure requirements as well as on supply and demand aspects in a growing market. The conference was complemented with four workshops.

Made with Renewable Energy: How and Why Companies are Labeling Consumer Products

Energy Technology Data Exchange (ETDEWEB)

Baker Brannan, D.; Heeter, J.; Bird, L.

2012-03-01

Green marketing--a marketing strategy highlighting the environmental attributes of a product, often through the use of labels or logos--dates back to the 1970s. It did not proliferate until the 1990s, however, when extensive market research identified a rapidly growing group of consumers with a heightened concern for the environment. This group expressed not only a preference for green products but also a willingness to pay a premium for such products. The response was a surge in green marketing that lasted through the early 1990s. This report discusses the experience of companies that communicate to consumers that their products are 'made with renewable energy.' For this report, representatives from 20 companies were interviewed and asked to discuss their experiences marketing products produced using renewable energy. The first half of this report provides an overview of the type of companies that have labeled products or advertised them as being made with renewable energy. It also highlights the avenues companies use to describe their use of renewable energy. The second half of the report focuses on the motivations for making on-product claims about the use of renewable energy and the challenges in doing so.

The renewable energy market in Australia

International Nuclear Information System (INIS)

2002-01-01

Australia is committed to an 8 per cent reduction in its emissions of greenhouse gases above 1990 levels as a result of the Kyoto Protocol for the period 2008-2012. At present, the emissions stand at 17.4 per cent above 1990 levels. Total electrical power in Australia resulting from renewable energy is in the order of 10.5 per cent. A mandatory renewable energy target of 9500 gigawatt hour (GWh) of extra renewable energy is to be produced annually by 2010, under the Renewable Energy (Electricity) Act. An emissions trading system has been implemented, involving one renewable energy certificate (REC) created for each megawatt hour of renewable energy generated. A significant expansion of the demand for renewable energy is expected in Australia over the next ten years, according to the Australian Greenhouse Office. Increased opportunities for local and international firms operating in the field of renewable energy are being created by the Australian government through initiatives such as the Renewable Energy Commercialization Program, and the Renewable Remote Power Generation Program. Solar, biomass, and wind power are comprised in the wealth of renewable energy resources in Australia. The market remains largely undeveloped. Firms from the United States and the European Union are the leading exporters of renewable energy technology to Australia. Public utilities and independent power producers having entered the deregulated electricity market are the consumers of renewable energy technology and services. A country with minimal duties in most cases, Australia has much in common with Canada, including similar regulatory and legal systems. Australia applies a 10 per cent goods and services tax, which would apply to Canadian exports. It was advised to consult the Australian Customs Service for additional information concerning duties that might be applicable to the renewable energy industry. 28 refs., 3 tabs

Balancing renewable on intra day electricity markets

International Nuclear Information System (INIS)

Sokol, R.; Bems, J.

2012-01-01

Intra day electricity markets contribute to facilitate transition from conventional sources to renewable which need to be balanced on real-time basic due to the unpredictable nature of weather. This paper describes the way from regional electricity markets to a single pan-european market model which is target model of the European Commission. Single liquid intra day electricity market where market participants can balance their portfolios is prerequisite to a full utilisation of renewable power sources and a solution for some problems experienced by TSOs with loop and parallel flows from neighbouring countries. Integrated German and French intra day electricity market which uses Flexible Intra day Trading Scheme is described in this paper as a market which could be extended further to the CEE region with very poor liquidity of its local intra day markets. (Authors)

Green certificate in an international market

International Nuclear Information System (INIS)

Nese, Gjermund

2002-01-01

An analytical equilibrium model for a simultaneously functioning electricity market and a market for Green Certificates is formulated. The main focus is on the effects of changing the percentage requirement which is in end use consumption. We start by looking briefly at an autarky market before opening the trade of electricity and certificates. The results show that the percentage requirement is a very imprecise instrument as to increase the provision of green electricity. In none of the cases considered will an increase of the percentage requirement in a country necessarily result in an increase in the generation of green electricity in the country itself. When opening for trade, the results show that the increase of the percentage requirement in one country can have a negative effect on green electricity generation in this country, but a positive effect in the other country. Further it is shown that in the case of an open certificate market where the certificates can be traded at a given international price, a country will maximise it's generation of green electricity by setting the percentage requirement equal to zero. (Author)

Renewable energy sources offering flexibility through electricity markets

DEFF Research Database (Denmark)

Soares, Tiago

governments. Renewable energy sources are characterized by their uncertain and variable production that limits the current operation and management tools of the power system. Nevertheless, recent developments of renewable energy technologies enable these resources to provide, to some extent, ancillary......All over the world, penetration of renewable energy sources in power systems has been increasing, creating new challenges in electricity markets and for operation and management of power systems, since power production from these resources is by nature uncertain and variable. New methods and tools...... in both energy and reserve markets. In this context, the main contribution of this thesis is the design and development of optimal offering strategies for the joint participation of renewables in the energy and reserve markets. Two distinct control policies for the splitting of available wind power...

Renewable energy promotion in competitive electricity markets

International Nuclear Information System (INIS)

Wohlgemuth, Norbert

1999-01-01

The opening of electricity markets to competition involves fundamental structural changes in the electricity supply industry. There is, however, doubt that the new industrial organisation will provide the right price signals that will ensure that renewable energy options will be adopted. Therefore, one of the numerous challenges in the energy industry restructuring process is to ensure that renewable energy has a fair opportunity to compete with other supply resources. This paper presents mechanisms to promote the use of renewable energy in competitive electricity markets. These mechanisms include the Non Fossil Fuel Obligation (NFFO), the Renewables Portfolio Standard (RPS) and the Systems Benefit Charge (SBC). The paper discusses merits and disadvantages of these mechanisms, given the experience made in the United States and the United Kingdom. (author)

Labelling it green

Energy Technology Data Exchange (ETDEWEB)

Evans, S.; Brocklehurst, F. [ETSU, Didcot (United Kingdom)

1998-12-31

The first two rounds of contracts awarded through the NFFO will expire in December 1998. These generators will then be looking for new contracts to supply renewable electricity. Since these projects were initiated the renewable energy market has grown steadily, but it is still mainly restricted to the protected market within NFFO. Consumer interest has grown steadily too, fuelled by the emergence of green energy supply companies. Market research has indicated that consumers would like the choice of green electricity, what remains unclear is if they would exercise this choice and to what extent they might pay a premium price for the privilege. From September 1998 the phased introduction of domestic sector franchise de-regulation commences. In principle, consumers can purchase their electricity from any supplier. This provides a golden opportunity for green generation. To make the most of this opportunity generators and suppliers will need to clearly explain to the public what their product is, how it is different and how everyone benefits from its use. A major marketing issue will be to provide assurance to the general public, that for example, they can indeed purchase energy from a windfarm in Wales, despite living in areas other than Wales. The DTI is assisting the expansion of the green market into the domestic sector via funding a project which plans to deliver an accreditation scheme in September 1998. This will provide a means of verifying the green claims of generators/supply companies. (Author)

Renewable Energy Price-Stability Benefits in Utility Green Power Programs

Energy Technology Data Exchange (ETDEWEB)

Bird, L. A.; Cory, K. S.; Swezey, B. G.

2008-08-01

This paper examines utility experiences when offering the fixed-price benefits of renewable energy in green pricing programs, including the methods utilized and the impact on program participation. It focuses primarily on utility green pricing programs in states that have not undergone electric industry restructuring.

Use of derivative instruments to integrate renewable energies into the electricity market

International Nuclear Information System (INIS)

Hartmann, Kilian; Nelles, Michael; Candra, Dodiek Ika

2017-01-01

The implementation of renewable energies to the electricity market is inefficient and expensive with current measures. Further these measures are prejudicial for the existing energy-only-market. The combination of fluctuating and controllable renewable powers in virtual power plants enables the marketing of this power as a derivate on the future market. Thus would relieve the spot market and stabilize pricing on both markets. Subsequently the renewable energy obligation will reduce and renewable energies could be marketed as secured power.

Interaction of Compliance and Voluntary Renewable Energy Markets

Energy Technology Data Exchange (ETDEWEB)

Bird, L.; Lokey, E.

2007-10-01

In recent years, both compliance and voluntary markets have emerged to help support the development of renewable energy resources. Both of these markets are growing rapidly and today about half of U.S. states have RPS policies in place, with a number of these policies adopted in the last several years. In addition, many states have recently increased the stringency of their RPS policies. This paper examines key market interaction issues between compliance and voluntary renewable energy markets. It provides an overview of both the compliance and voluntary markets, addressing each market's history, purpose, size, scope, and benefits while addressing issues, including double counting.

Information Brief on Green Power Marketing, 2nd Edition

Energy Technology Data Exchange (ETDEWEB)

Sweezey, B.; Houston, A.

1998-02-01

This document is the second in a series of information briefs on green power marketing activity in the United States. It includes descriptions of utility green pricing programs, green power marketing activity, retail access legislation and pilot programs, and other data and information supporting the development of green power markets.

Citizen versus consumer: challenges in the UK green power market

International Nuclear Information System (INIS)

Batley, S.L.; Fleming, P.D.; Urwin, P.

2001-01-01

This paper investigates the potential advantages and disadvantages of green power products, as opposed to the traditional fossil fuel levy (which was the UK's chosen tax regime), as a means of developing renewable energy in the UK. Willingness to pay for electricity generated from renewables is investigated. Results indicate that willingness to pay varies with social status and income. However results demonstrate that there is a significant minority in full support of some sort of fiscal initiative. Electricity generated from renewables is a concept supported by the majority. However, given the stated willingness to pay it is unlikely that any new renewable capacity will result from green tariff schemes in the near term. It is concluded that the green citizen must continue to co-exist with the green power purchaser if the UK is to make any significant improvement in the contribution of renewable energy to electricity demand. The authors would like to acknowledge the support of Irene Lorenzoni and Jane Powell of the Centre for Social and Economic Research on the Global Environment, University of East Anglia; Leicester Energy Efficiency Advice Centre; and Leicester Energy Agency. (author)

Impact of renewables on electricity markets – Do support schemes matter?

International Nuclear Information System (INIS)

Winkler, Jenny; Gaio, Alberto; Pfluger, Benjamin; Ragwitz, Mario

2016-01-01

Rising renewable shares influence electricity markets in several ways: among others, average market prices are reduced and price volatility increases. Therefore, the “missing money problem” in energy-only electricity markets is more likely to occur in systems with high renewable shares. Nevertheless, renewables are supported in many countries due to their expected benefits. The kind of support instrument can however influence the degree to which renewables influence the market. While fixed feed-in tariffs lead to higher market impacts, more market-oriented support schemes such as market premiums, quota systems and capacity-based payments decrease the extent to which markets are affected. This paper analyzes the market impacts of different support schemes. For this purpose, a new module is added to an existing bottom-up simulation model of the electricity market. In addition, different degrees of flexibility in the electricity system are considered. A case study for Germany is used to derive policy recommendations regarding the choice of support scheme. - Highlights: •Renewable support schemes matter regarding the impact on electricity markets. •Market-oriented support schemes reduce the impact on electricity markets. •More flexible electricity systems reduce the need for market participation. •Sliding premiums combine market integration with a productive risk allocation.

Renewable energy markets in developing countries

DEFF Research Database (Denmark)

Martinot, E.; Chaurey, A.; Lew, D.

2002-01-01

Renewable energy is shifting from the fringe to the mainstream of sustainable development. Past donor efforts achieved modest results but often were not sustained or replicated, which leads now to greater market orientation. Markets for rural household lighting with solar home systems, biogas...

The Influence of Green Marketing on Green Satisfaction Mediated By Perceived Quality and Its Impact to Green Trust in Injection Motorcycle

Directory of Open Access Journals (Sweden)

Shelvy Kurniawan

2014-09-01

Full Text Available Currently, motorcycle manufacturers are increasingly motivated to replace their motorcycle into fuel injection products. The growing concern from the consumers to the environment and the regulations of emission standards, that is Euro 3, for motorcycle industry is being finalized in the Ministry of Environment in order to be implemented in Indonesia. Through this research, the writer will examine the effect of green marketing on perceived quality, green satisfaction, and green trust, the effect of perceived quality on green satisfaction, and the effect of green satisfaction on green trust. Those effects needs to be investigated in order to know how far the effects of green marketing and to ensure whether green marketing is well accepted or not by the market in motorcycle industry. Scope of this research is also limited to the user of fuel injection motorcycle in Jakarta for Honda and Yamaha who involved as decision maker when the motorcycle is purchased. Sampling technique used in this research is quota sampling and the analysis method is structural equation modeling (SEM. The findings of this research are: green marketing has a significant direct effect on perceived quality, perceived quality has a significant direct effect on green satisfaction, green satisfaction has a significant direct effect on green trust, green marketing has a significant direct and indirect effect on green satisfaction, and green marketing has a significant direct and indirect effect on green trust. All of those effects are found to be positive effects.

Optimization Under Uncertainty for Management of Renewables in Electricity Markets

DEFF Research Database (Denmark)

Zugno, Marco

-by-price. In a similar setup, the optimal trading (and pricing) problem for a retailer connected to flexible consumers is considered. Finally, market and system operators are challenged by the increasing penetration of renewables, which put stress on markets that were designed to accommodate a generation mix largely......This thesis deals with the development and application of models for decision-making under uncertainty to support the participation of renewables in electricity markets. The output of most renewable sources, e.g., wind, is intermittent and, furthermore, it can only be predicted with a limited...... accuracy. As a result of their non-dispatchable and stochastic nature, the management of renewables poses new challenges as compared to conventional sources of electricity. Focusing in particular on short-term electricity markets, both the trading activities of market participants (producers, retailers...

Green marketing and its impact on consumer behaviour

OpenAIRE

Gajdoš, Michal

2016-01-01

This bachelor thesis is devoted to green marketing, and how this kind of marketing affects consumer behaviour. Describes in detail what is green marketing and its components, and also describes the negative part of green marketing - greenwashing. It also deals with the topic of corporate social responsibilty and in the last theoretical part with the consumer beahviour. In the practical part was created quantitative research in the form of online survey, which aimed at identifying people's awa...

Guide to purchasing green power. Renewable electricity, renewable energy certificates and on-site renewable generation

Energy Technology Data Exchange (ETDEWEB)

None

2004-09-30

The Guide to Purchasing Green Power is intended for organizations that are considering the merits of buying green power as well as those that have decided to buy it and want help doing so. The Guide was written for a broad audience, including businesses, government agencies, universities, and all organizations wanting to diversify their energy supply and to reduce the environmental impact of their electricity use.The Guide provides an overview of green power markets and describes the necessary steps to buying green power. This section summarizes the Guide to help readers find the information they need.

Accounting Changes on Green Certificates in Romania

Directory of Open Access Journals (Sweden)

Sava Raluca

2017-01-01

Full Text Available The purpose of green certificates is to get more renewable electric energy into the energy market at the expense of traditional energy, which in most countries is based on fossil fuel. These renewable technologies are too expensive to enter the market on commercial terms. A key feature of the scheme is that producers of energy based on new renewable energy sources receive certificates from the authorities, proportional to their output. The users of electric energy are required to buy a certain amount of these certificates when they buy electricity. Green certificates may in principle contribute to a reduction of the production of traditional energy.

Renewable target in sight

International Nuclear Information System (INIS)

Anon

2000-01-01

Australia's renewable energy industry is expecting several billion dollars of investment over the next 10 years following passage in December last year of the Renewable Energy Electricity) Act 2000 through Federal Parliament. The Act requires an additional 9500GWh of Australia's electricity production to be sourced from renewables by the year 2010. It also establishes a market for the 'green' component of the energy separate from the electricity itself, through a Renewable Energy Certificate (REC), whereby an accredited generator of renewable energy is able to issue one REC for each megawatt-hour of renewable energy generated

Matrix Model for Choosing Green Marketing Sustainable Strategic Alternatives

Directory of Open Access Journals (Sweden)

Cătălina Sitnikov

2015-08-01

Full Text Available Green marketing examines the symbiotic role played by marketing in ensuring sustainable business, exploring issues concerning the environment and the way strategic decisions can influence it. At present, the environmental issues concern more and more the competitive approach any organization can implement. Based on this approach, organizations can gain competitive advantage by managing environmental variables and by developing and implementing green marketing strategies. Considering the importance and impact of green marketing, by using theoretical concepts and defining a set of research directions, the paper and the research conducted were focused on creating a matrix model for choosing the optimal green marketing strategy, oriented towards competitive advantage. The model is based on the correlation that can be established among the generic strategies of competitive advantage, the variables of extended marketing mix (7Ps and the green marketing strategy matrix. There are also analyzed the implications that may be generated within a company by the adoption of a green marketing strategy and its role in promoting the environmental benefits of products.

Renewable energies for power generation

International Nuclear Information System (INIS)

Freris, L.; Infield, D.

2009-01-01

Power generation from renewable energy sources is different from power generation from classical energies (nuclear, thermal..). Therefore, the integration into the grid of the electricity supplied by renewable sources requires a deep thinking. The reason is that these power sources are controlled by variable elements, like wind, water and sun, which condition production. This book deals with the following aspects in detail: characteristics of classical and intermittent generators; grid balancing between supply and demand; conversion methods of renewable energies into electricity; power systems; privatizing of power generation and birth of new markets, in particular the 'green' power market; development of renewable energies thanks to technical advances. It gives a comprehensive overview of the present day available renewable energy sources for power generation. (J.S.)

Renewable Energy: Markets and Prospects by Regions

Energy Technology Data Exchange (ETDEWEB)

NONE

2011-07-01

This information paper accompanies the IEA publication Deploying Renewables 2011: Best and Future Policy Practice (IEA, 2011a). It provides more detailed data and analysis on policies for Deploying Renewables and is intended to complement the main publication. This information paper provides an in-depth account of the regional markets and policy trends in all six focus regions; 56 countries in total. Each region is discussed with regards to: recent market developments in the electricity, heat and transport sector; policy developments; IEA projections; an analysis of the mid-term (2030) potential of renewable energy technologies in these regions; and an analysis of the strategic drivers underpinning the deployment of RE in each region.

Future UK markets for stand-alone renewable energy systems

International Nuclear Information System (INIS)

Paish, O.

1999-01-01

A study to identify and quantify the market for stand-alone renewable energy supplies of power (photovoltaics, wind and micro-hydro electricity systems) was described. The study focused on small systems, generally less than a few kW installed capacity. It was suggested that in the UK, the emphasis on grid-connected renewable energy technologies (RETs) has blurred the fact that it is 'off-grid' renewable systems that can offer more immediate real commercial markets for the renewables business. With the likelihood of a significant increase in demand for renewables world wide over the next ten years, the UK needs to make a special effort to become involved

Green Marketing fot Information Technology: Perceptions of it Professionals’ Attitudes and Behaviours and Actions to Increase Green Marketing in this Sector.

Directory of Open Access Journals (Sweden)

Bruno Roberto Viana Castro

2016-05-01

Full Text Available Increased environmental awareness has been deeply affecting consumer behaviour and increasing green marketing importance for organizations. The aim of this study is to analyze the IT professionals (Information Technology perception about actions related to green marketing (considering environmental issues in all product marketing stages, since production, through the use and disposal by the consumer and propose socially planned changes so they can maintain or enhance practices related to green IT actions taken by IT professionals with a focus on environmental sustainability. To this end, we measured the attitudes towards green IT using the Expectancy-Value model beyond its knowledge level about environmental problems and their buying environmentally friendly products. From the results obtained we used the strategies composite typology for social change planned in order to propose actions to change or reinforce  behaviour as regards green marketing on the part of IT professionals. Qualitative surveys were conducted to identify the beliefs and its consequences (attitudes and then quantitative research to measure attitudes, engagement and knowledge about green IT. The results indicate that IT professionals can be considered engaged and positive attitudes towards green marketing. Therefore a reinforcement strategy is suggested through economic and psychological incentives to maintain and foster this behaviour in relation to green IT.

Changing Dynamics in the Voluntary Market (Presentation)

Energy Technology Data Exchange (ETDEWEB)

Heeter, J.

2014-12-01

Voluntary green power markets are those in which consumers and institutions voluntarily purchase renewable energy to match their electricity needs. This presentation, presented at the Renewable Energy Markets Conference in December 2014, outlines the voluntary market in 2013, including community choice aggregation and community solar.

Green energy products in the United Kingdom, Germany and Finland

Science.gov (United States)

Hast, Aira; McDermott, Liisa; Järvelä, Marja; Syri, Sanna

2014-12-01

In liberalized electricity markets, suppliers are offering several kinds of voluntary green electricity products marketed as environmentally friendly. This paper focuses on the development of these voluntary markets at household level in the UK, Germany and Finland. Since there are already existing renewable energy policies regulating and encouraging the use of renewable energy, it is important to consider whether voluntary products offer real additional benefits above these policies. Problems such as double counting or re-marketing hydropower produced in existing plants are identified. According to our study, the demand varies between countries: in Germany the number of green electricity customers has increased and is also higher than in the UK or Finland. Typically the average additional cost to consumer from buying green electricity product instead of standard electricity product is in the range of 0-5% in all studied countries, although the level of price premium depends on several factors like electricity consumption. Case study of Finland and literature show that the impacts of green energy are not solely environmental. Renewable energy can benefit local public policy.

Renewable portfolio standard and certificates trading on the Dutch electricity market

International Nuclear Information System (INIS)

Drillsch, J.

2001-01-01

In 1996, the Dutch distribution companies signed a voluntary agreement to reduce CO 2 emissions. As one element of the agreement a renewable portfolio standard (RPS) for the electricity distribution companies with certificates trading was introduced (green label system). The analysis reveals that the total volume of the obligation (3%) can be considered as modest. In addition, it seems more appropriate to replace the distribution companies' current monopoly for the issuing of the certificates by an independent institution. A flexibility mechanism (e.g., a certificates' banking system), which prevents high volatilities in the certificates' market price, and a clear sanction mechanism is needed. A drawback of the current Dutch system is the discriminatory financing of the RPS, which is only provided by MAP tariff customers. Nevertheless, the Dutch RPS may induce an efficient allocation of financial means to support renewable energies. It provides valuable experiences in the functioning of the new system, from which other countries may gain. (author)

Competing on service and branding in the renewable electricity sector

International Nuclear Information System (INIS)

Paladino, Angela; Pandit, Ameet P.

2012-01-01

Green marketing research has traditionally analysed the effect of attitudes and norms on purchase intentions and behaviours. While we are aware of research examining attitudes and behaviours towards green tangible products (e.g., ), there is no understanding regarding how these factors apply to intangible renewable power services. Similarly, branding and its effects are scant in a contemporary green marketing context. Of this research, most has evaluated the product and not service brands. Some have researched the extent of green branding and its effects on attitudes (e.g., ). Despite this, research evaluating the role of renewable electricity retailer brands and their characteristics is limited. This study works towards understanding this and seeks to bind the existing branding, services marketing and consumer behaviour literatures to understand the motivators behind renewable electricity purchase in Australia. With the introduction of contestable customers and the increase in importance of renewable energy around the world, it is imperative that renewable electricity retailers attract consumer interest and attain their consideration. Using focus group research and in-depth interviews from consumers in Australia, this paper analyses the strategic options available to the power provider to increase their appeal to the consumer. Theoretical and managerial implications are reviewed. - Highlights: ► We examine the motivations to adopt renewable electricity by Australian consumers. ► Renewable power suppliers should create a ‘living brand’ where employees are invested in the brand. ► Service interaction is a point of differentiation leading to increased competitive advantage. ► Building a sense of brand community helps build customer loyalty and the rise of green energy programs. ► Functional and emotional brand positioning appeals to consumers can be used to increase adoption.

Guidelines for establishing a local authority market for green power

International Nuclear Information System (INIS)

1999-09-01

This project summary considers the UK government's aim of achieving 10% of electricity from renewable energy sources by the year 2010, and its backing of the launch of the ''Future Energy'' accreditation scheme to accredit power derived from renewable energy sources and assist power supply companies to promote green energy. The benefits to local authorities of buying and/or selling green power are highlighted, and the objectives of the guidelines in helping local authorities to buy green power and suppliers to target local authorities are discussed. Five case studies are presented covering the successful purchase of green electricity by 3 local authorities, a local authority currently preparing for green electricity procurement, and 2 local authorities which were unsuccessful in purchasing green power. Issues identified by the project are outlined, and details of the guidelines for local authorities and green electricity suppliers are given

Renewable Energy CSOPs in Germany

Directory of Open Access Journals (Sweden)

Jens Lowitzsch

2013-01-01

Full Text Available The Energy-CSOP facilitates broad equity participation of citizens without assets or savings in a regulated public energy utility. As the CSOP is designed for regulated markets with guaranteed prices, regulated market access and long-term relationships between producer and consumer, the energy market is predestined. A CSOP trust can be set up for a renewable energy plant (e.g., a biogas reactor, a solar panel, a windmill or a geothermic drill. European states have set an ambitious target to reach 20% share of energy from renewable sources by 2020. Germany as Europe’s green energy leader could become a pioneer in CSOP implementation. Small communities in Europe would benefit from the increased share of renewable energy resources.

THE NEW RULES OF GREEN MARKETING- A BOOK REVIEW

Directory of Open Access Journals (Sweden)

Raluca-Mihaela SANDU

2016-07-01

Full Text Available This paper’s purpose is to provide a review of the book ”The New Rules of Green Marketing. Strategies, Tools and Inspiration for Sustainable Branding” (2011 written by Jacquelyn A. Ottman. In this sense, the book is analyzed from a personal point of view, but exposed as objective as possible. In recent years, people’s attitude changed from skepticism to positivism in what concerns green products and the trend is to include them into their lives as usual commodities. This book essentializes the new guidelines of green marketing. The most significant benefit of reading this book is that it embodies theoretical aspects with practical ones, such as concrete examples of companies involved in the green market. The book adresses multinationals, entreprises, agencies, trade associations, NGOs, government agencies involved in the green marketing environment, professors, researchers, students or any individual having an affinity for green marketing in general.

Market analysis. Renewable fuels; Marktanalyse. Nachwachsende Rohstoffe

Energy Technology Data Exchange (ETDEWEB)

NONE

2014-07-01

The Agency for Renewable Resources (FNR) had on behalf of the Federal Ministry of Food and Agriculture created a study on the market development of renewable resources in Germany and published this in the year of 2006. The aim of that study was to identify of actual status and market performance of the individual market segments of the material and energetic use as a basis for policy recommendations for accelerated and long term successful market launch and market share expansion of renewable raw materials. On behalf of the FNR, a market analysis of mid-2011 was carried out until the beginning of 2013, the results of which are hereby resubmitted. This market analysis covers all markets of material and energetic use in the global context, taking account of possible competing uses. A market segmentation, which was based on the product classification of the Federal Statistical Office, formed the basis of the analysis. A total of ten markets have been defined, seven material and three energetic use. [German] Die Fachagentur Nachwachsende Rohstoffe e.V. (FNR) hatte im Auftrag des BMEL eine Studie zur Marktentwicklung von nachwachsenden Rohstoffen in Deutschland erstellen lassen und diese im Jahr 2006 veroeffentlicht. Ziel der damaligen Studie war die Ermittlung von Ist-Zustand und Marktentwicklung der einzelnen Marktsegmente der stofflichen und energetischen Nutzung als Basis fuer Handlungsempfehlungen fuer eine beschleunigte und langfristig erfolgreiche Markteinfuehrung bzw. Marktanteilsausweitung nachwachsender Rohstoffe. Im Auftrag der FNR wurde erneut eine Marktanalyse von Mitte 2011 bis Anfang 2013 durchgefuehrt, deren Ergebnisse hiermit vorgelegt werden. Diese Marktanalyse umfasst alle Maerkte der stofflichen und energetischen Nutzung im globalen Kontext unter Beruecksichtigung moeglicher Nutzungskonkurrenzen. Eine Marktsegmentierung, die sich an der Produktklassifikation des Statistischen Bundesamtes orientierte, bildete die Grundlage der Analyse. Insgesamt

Relevance of Green Marketing on Environmental Degradation: An ...

African Journals Online (AJOL)

Relevance of Green Marketing on Environmental Degradation: An Empirical ... to others through product, process, packaging and advertising modification(s). ... thus appropriate strategies for effective application of green marketing are lacking.

Renewable energy: Externality costs as market barriers

International Nuclear Information System (INIS)

Owen, Anthony D.

2006-01-01

This paper addresses the impact of environmentally based market failure constraints on the adoption of renewable energy technologies through the quantification in financial terms of the externalities of electric power generation, for a range of alternative commercial and almost-commercial technologies. It is shown that estimates of damage costs resulting from combustion of fossil fuels, if internalised into the price of the resulting output of electricity, could lead to a number of renewable technologies being financially competitive with generation from coal plants. However, combined cycle natural gas technology would have a significant financial advantage over both coal and renewables under current technology options and market conditions. On the basis of cost projections made under the assumption of mature technologies and the existence of economies of scale, renewable technologies would possess a significant social cost advantage if the externalities of power production were to be 'internalised'. Incorporating environmental externalities explicitly into the electricity tariff today would serve to hasten this transition process. (author)

Impediments Of Green Marketing In Pakistan

OpenAIRE

Siddique, Muhammad; Hayat, Khizer; Akbar, Irfan; Cheema, Khaliq Ur Rehman

2013-01-01

This study investigates different factors and the impact of these factors on adoption of green marketing in Pakistan. Motivational factors which are legislation, competitiveness, and ethical reasoning. Company features in which company size, internationalization, position in value chain, managerial attitude, and strategic attitude fall. Some external factors like geographical location and industrial factors also have effects on green marketing adoption. The last factor in our study is stakeho...

How does Germany's green energy policy affect electricity market volatility? An application of conditional autoregressive range models

International Nuclear Information System (INIS)

Auer, Benjamin R.

2016-01-01

Based on a dynamic model for the high/low range of electricity prices, this article analyses the effects of Germany's green energy policy on the volatility of the electricity market. Using European Energy Exchange data from 2000 to 2015, we find rather high volatility in the years 2000–2009 but also that the weekly price range has significantly declined in the period following the year 2009. This period is characterised by active regulation under the Energy Industry Law (EnWG), the EU Emissions Trading Directive (ETD) and the Renewable Energy Law (EEG). In contrast to the preceding period, price jumps are smaller and less frequent (especially for day-time hours), implying that current policy measures are effective in promoting renewable energies while simultaneously upholding electricity market stability. This is because the regulations strive towards a more and more flexible and market-oriented structure which allows better integration of renewable energies and supports an efficient alignment of renewable electricity supply with demand. - Highlights: • We estimate a CARR model for German electricity price data. • We augment the model by dummies capturing important regulations. • We find a significant decline in the price range after the year 2009. • This implies effective price stabilisation by German energy policy.

Markets: green utilities

International Nuclear Information System (INIS)

Wood, Elisa

2006-01-01

Publicly owned utilities have consistently led the United States in the rate of customer participation in green power programmes. The US has about 2000 community and state-owned utilities, which serve 43 million customers and account for about 16.6% of kilowatt-hour sales to consumers. In all, public power is responsible for about 10% of the nation's installed electric capacity. Investor owned utilities account for 39%, with the remainder of the nation's power mostly from independent power generators. Although IOUs have almost four times as much electric capacity as public power, they edge out public power by only a small margin when it comes to renewable capacity. IOUs are responsible for 24,577.5 MW of renewable capacity, compared to the 21,338 MW installed by public power. The reasons discussed by the author range from small town advantage to clean and cheap power. (Author)

Green power certification: environmental and consumer protection benefits of the Green-e programme

Energy Technology Data Exchange (ETDEWEB)

Wingate, M.; Hamrin, J. [Center for Resource Solutions (United States); Rabago, K. [Rocky Mountain Inst. (United States); Wiser, R. [Lawrence Berkeley National Lab. (United States)

2000-06-01

This article gives details of the Green-e environmental certification programme which certifies electricity generated from renewable energy sources in the US. This first non-profit certification programme originally was set up for California, and has now spread to other regions. The objectives of the Green-e programme, the need for the electricity product to meet minimum criteria to qualify, marketer requirements, verification of product claims, administration of the programme, and the second year programme results are discussed. The way in which the Green-e programme fits in with other programmes such as those set up by the state and federal customer protection agencies to help consumers select environmentally superior power is described.

The New Hampshire retail competition pilot program and the role of green marketing

Energy Technology Data Exchange (ETDEWEB)

Holt, E.A. [Ed Holt and Associates, Inc. (United States); Fang, J.M. [National Renewable Energy Lab., Golden, CO (United States)

1997-11-01

Most states in the US are involved in electric industry restructuring, from considering the pros and cons in regulatory dockets to implementing legislative mandates for full restructuring and retail access for all consumers. Several states and utilities have initiated pilot programs in which multiple suppliers or service providers may compete for business and some utility customers can choose among competing suppliers. The State of New Hampshire has been experimenting with a pilot program, mandated by the State Legislature in 1995 and implemented by the New Hampshire Public Utilities Commission (NHPUC), before it implements full retail access. Green marketing, an attempt to characterize the supplier or service provider as environmentally friendly without referring to the energy resource used to generate electricity, was used by several suppliers or service providers to attract customers. This appeal to environmental consumerism was moderately successful, but it raised a number of consumer protection and public policy issues. This issue brief examines the marketing methods used in New Hampshire and explores what green marketing might mean for the development of renewable energy generation. It also addresses the issues raised and their implications.

Renewable energy and the need for local energy markets

International Nuclear Information System (INIS)

Hvelplund, Frede

2006-01-01

In Denmark, a technological change towards cleaner energy technologies has been developed and implemented since around 1975. This development has had two phases: The first from 1975 until around 1996, when wind power was a niche production that supplied only 3.5% of the electricity consumption and was brought close to cost competitiveness, and the present second phase, in which wind power supplies an increasing share (in 2004 18.6%) of electricity consumption along with combined heat and power plants, which supply around 50% of consumption. Denmark succeeded in overcoming the first phase, and a large green energy technology cluster was established. During the second phase, new difficulties and challenges have arisen, both with regard to local public acceptance and the need for integrating an increasing percentage of fluctuating energy sources into the energy system. In this Phase 2, a new offensive green energy policy should be introduced in order to secure both public and political acceptance. Local markets should be established in order to secure the technical integration of a large proportion of wind power and other fluctuating renewable energy sources into the energy system

Renewable energy sources in Europe; Erneuerbare Energien in Europa

Energy Technology Data Exchange (ETDEWEB)

Mueller, Thorsten; Kahl, Hartmut (eds.)

2015-07-01

The book on renewable energy sources in Europe includes contributions on the following issues: Europe's energy and climate policy on the crossroad; possible promotion of renewable energy in Europe; regulation and innovations in a multi-level system - European energy and climate protection legislation - freedom of action for the member states; lessons learned - in the implementation of the European renewable energy guideline; Options for the development of the renewable energy guideline; status and development of the legal system of the energy domestic market; actual developments in the legislation of the EuGH on the compatibility of green electricity promotion systems with free movement on goods; Europe without critical power situations; prerequisites and consequences of a European electricity market coupling; selected grants of the EU commission for green energy promotion; assistance guidelines of the EU commission for energy and environment purposes.

Green electricity policies in the Netherlands: an analysis of policy decisions

International Nuclear Information System (INIS)

Rooijen, Sascha N.M. van; Wees, Mark T. van

2006-01-01

Over the last decades, fundamental changes can be observed in both market conditions and the national policy framework for green electricity in the Netherlands. The Dutch Government has regularly intervened in markets, demonstrating fundamental shifts in policy and approach. This study aims to analyse the developments in renewable energy policy making in the Netherlands. It assesses changes in the choice of policy instruments and target groups, the role of stakeholders, and offers explanations behind policy successes and failures. Dutch green electricity policy over the last decade can be characterised roughly by three phases: in the early 1990s, the government negotiated voluntary agreements with the energy distribution sector on targets for green electricity sales, which were never met. In the second half of the 1990s, a regulatory energy tax was introduced, from which customers of green electricity were exempt. This led to a substantial increase in demand, which was largely met by green electricity imports, and did not lead to additional domestic renewable energy capacity. Finally, a change in policy has taken place recently (2003) shifting the focus from promotion of demand to the promotion of supply through a system of regulated feed-in tariffs. Despite the renewable energy policies, growth of the renewable energy market in the Netherlands has been small and targets have not been fully met. The Dutch government has not yet succeeded in substantially reducing market uncertainties and in building confidence among market parties, because the policies have not been stable and policy objectives have frequently been partly ambiguous. In addition, the influence of stakeholders in renewable energy policy making has been small which has the early acceptance and implementation of alternative policies

Implications of carbon cap-and-trade for US voluntary renewable energy markets

International Nuclear Information System (INIS)

Bird, Lori A.; Holt, Edward; Levenstein Carroll, Ghita

2008-01-01

Many consumers today are purchasing renewable energy in large part for the greenhouse gas (GHG) emissions benefits that they provide. Emerging carbon regulation in the US has the potential to affect existing markets for renewable energy. Carbon cap-and-trade programs are now under development in the Northeast under the Regional Greenhouse Gas Initiative (RGGI) and in early stages of development in the West and Midwest. There is increasing discussion about carbon regulation at the national level as well. While renewable energy will likely benefit from carbon cap-and-trade programs because compliance with the cap will increase the costs of fossil fuel generation, cap-and-trade programs can also impact the ability of renewable energy generation to affect overall CO 2 emissions levels and obtain value for those emissions benefits. This paper summarizes key issues for renewable energy markets that are emerging with carbon regulation, such as the implications for emissions benefits claims and voluntary market demand and the use of renewable energy certificates (RECs) in multiple markets. It also explores policy options under consideration for designing carbon policies to enable carbon markets and renewable energy markets to work together

A competitive market for green pellets; Scenarioanalyse - fungerende pelletsmarked

Energy Technology Data Exchange (ETDEWEB)

Lisleboe, Ole; Ingeberg, Kjetil

2010-09-15

This report is one of two reports for Enova in the project 'Functional Green Pellet Market'. The main focus of this report is to increase the knowledge of how the green pellet market in Norway adjusts to different policy instruments and discuss the terms for policy design for Enova. Our findings suggest that the green pellet value chain is threefold because of low transportation costs, both for the raw material and the manufactured product. Hence, only a demand side subsidy scheme would increase the domestic consumption of green pellets. Small local integrated value chains could be profitable if they are based on particularly cheap local raw materials. However, such solutions will not be sufficient to establish a competitive market. There will always be a risk that a subsidy scheme only for green pellets would displace other profitable bio energy, and thus have adverse impacts on market efficiency. In this case, a technology neutral subsidy scheme for bio energy would be preferable for market efficiency. The model developed in this project simulates all relevant heating technologies in order to reveal the effect of technology neutral as well as technology discriminating policy instruments. Nevertheless, actual market share rarely equals the economic market potential. Thus, the model allows for different scenarios for actual market penetration for green pellet. (Author)

A Green Marketing Course for Business Undergraduates

Science.gov (United States)

Rudell, Fredrica

2011-01-01

Since the 1970s, periodic calls have been made for incorporation of sustainability issues into marketing and other business courses. Now more than ever, we need to prepare students for careers in the green economy. This article will describe the author's experience teaching a Green Marketing course to business undergraduates. A review of content,…

Scaling Up Renewable Energy Generation: Aligning Targets and Incentives with Grid Integration Considerations, Greening The Grid

Energy Technology Data Exchange (ETDEWEB)

Katz, Jessica; Cochran, Jaquelin

2015-05-27

Greening the Grid provides technical assistance to energy system planners, regulators, and grid operators to overcome challenges associated with integrating variable renewable energy into the grid. This document, part of a Greening the Grid toolkit, provides power system planners with tips to help secure and sustain investment in new renewable energy generation by aligning renewable energy policy targets and incentives with grid integration considerations.

Seminar on support mechanisms to renewable energy sources and on electricity markets evolution

International Nuclear Information System (INIS)

Abadie, Pierre-Marie; Leinekugel Le Cocq, Thibaut; Najdawi, Celine; Rathmann, Max; Soekadar, Ann-Christin

2013-01-01

The French-German office for Renewable energies (OFAEnR) organised a Seminar on support mechanisms to renewable energy sources and on electricity markets evolution. In the framework of this French-German exchange of experience, about 150 participants exchanged views on support instruments to renewable energy sources in a context of decentralized power generation and evolving market design. This document brings together the available presentations (slides) made during this event: 1 - Overview of Support mechanisms to renewable energy sources and electricity market evolution in France (Pierre-Marie Abadie); 2 - Support mechanisms in Germany and in France. Similarities and Synergy potentials (Celine Najdawi); 3 - Keynote 'introduction to the French capacity market' (Thibaut Leinekugel Le Cocq); 4 - Power market design for a high renewables share (Max Rathmann); 5 - German electricity System and Integration of Renewable energies. The Current Discussion on the Necessity of Adapting the electricity Market Design (Ann-Christin Soekadar)

The progressive inefficiency of replacing renewable obligation certificates with contracts-for-differences in the UK electricity market

International Nuclear Information System (INIS)

Bunn, Derek; Yusupov, Tim

2015-01-01

This paper looks at the emerging risk/return profile for new renewable assets as a conventional wholesale electricity market progressively decarbonises. Using a detailed fundamental model of price formation risks, under increasing replacement of fossil fuel facilities with onshore and offshore wind, we show that the risk return profile becomes less attractive over time, and may therefore need sustained and possibly increasing policy support. Furthermore, we show that green certificate trading may become progressively more attractive as a supplementary support to wholesale prices, compared to fixed feed-in-tariffs. This is because the increasingly negative correlation between renewable output and wholesale prices reduces its revenue risk compared to fixed feed-in tariffs, if other factors remain constant, and thereby improves conventional financial performance risk metrics. In particular, this suggests that the recent energy policy change in Britain to move away from green certificates and into contracts-for-differences may have been ill-founded. -- Highlights: •The asset performance risk of wind investments deteriorates with greater wind penetration. •Green certificates may offer lower investment risk than feed-in tariffs. •Detailed fundamental modelling reveals subtle asset performance risks for wind. •Recent UK policy changes may be ill-founded

Markets for renewable energy and pollution emissions: Environmental claims, emission-reduction accounting, and product decoupling

International Nuclear Information System (INIS)

Moore, Michael R.; Lewis, Geoffrey McD.; Cepela, Daniel J.

2010-01-01

Green electricity generation can provide an indirect route to cleaner air: by displacing generation from fossil fuels, green electricity can reduce emissions of CO 2 and conventional air pollutants. Several types of voluntary markets have emerged in the United States to take advantage of this relationship, including green electricity programs, carbon offsets, and renewable energy certificates. At the same time, regulators are favoring cap-and-trade mechanisms for regulating emissions. This paper describes the appropriate framing of environmental claims for green electricity products. We apply an accounting framework for evaluating claims made for capped pollutants, with entries for emissions, avoided emissions due to green electricity, and unused emission permits. This framework is applied in case studies of two major electric utilities that operate with green electricity programs and capped pollutants. The cases demonstrate that the relative magnitude of 'unused permits' and 'emissions avoided' is a key relationship for evaluating an emissions reduction claim. Lastly, we consider the evolution of the green electricity marketplace given the reliance on cap-and-trade. In this setting, pollution-emission products could be decoupled from one another and from the various green electricity products. Several positive consequences could transpire, including better transparency of products, lower certification costs, and more product choices.

Markets for renewable energy and pollution emissions. Environmental claims, emission-reduction accounting, and product decoupling

Energy Technology Data Exchange (ETDEWEB)

Moore, Michael R.; Cepela, Daniel J. [University of Michigan, MI (United States); Lewis, Geoffrey McD. [University of Waterloo, ON (Canada)

2010-10-15

Green electricity generation can provide an indirect route to cleaner air: by displacing generation from fossil fuels, green electricity can reduce emissions of CO{sub 2} and conventional air pollutants. Several types of voluntary markets have emerged in the United States to take advantage of this relationship, including green electricity programs, carbon offsets, and renewable energy certificates. At the same time, regulators are favoring cap-and-trade mechanisms for regulating emissions. This paper describes the appropriate framing of environmental claims for green electricity products. We apply an accounting framework for evaluating claims made for capped pollutants, with entries for emissions, avoided emissions due to green electricity, and unused emission permits. This framework is applied in case studies of two major electric utilities that operate with green electricity programs and capped pollutants. The cases demonstrate that the relative magnitude of 'unused permits' and 'emissions avoided' is a key relationship for evaluating an emissions reduction claim. Lastly, we consider the evolution of the green electricity marketplace given the reliance on cap-and-trade. In this setting, pollution-emission products could be decoupled from one another and from the various green electricity products. Several positive consequences could transpire, including better transparency of products, lower certification costs, and more product choices. (author)

Markets for renewable energy and pollution emissions: Environmental claims, emission-reduction accounting, and product decoupling

Energy Technology Data Exchange (ETDEWEB)

Moore, Michael R., E-mail: micmoore@umich.ed [University of Michigan, MI (United States); Lewis, Geoffrey McD. [University of Waterloo, ON (Canada); Cepela, Daniel J. [University of Michigan, MI (United States)

2010-10-15

Green electricity generation can provide an indirect route to cleaner air: by displacing generation from fossil fuels, green electricity can reduce emissions of CO{sub 2} and conventional air pollutants. Several types of voluntary markets have emerged in the United States to take advantage of this relationship, including green electricity programs, carbon offsets, and renewable energy certificates. At the same time, regulators are favoring cap-and-trade mechanisms for regulating emissions. This paper describes the appropriate framing of environmental claims for green electricity products. We apply an accounting framework for evaluating claims made for capped pollutants, with entries for emissions, avoided emissions due to green electricity, and unused emission permits. This framework is applied in case studies of two major electric utilities that operate with green electricity programs and capped pollutants. The cases demonstrate that the relative magnitude of 'unused permits' and 'emissions avoided' is a key relationship for evaluating an emissions reduction claim. Lastly, we consider the evolution of the green electricity marketplace given the reliance on cap-and-trade. In this setting, pollution-emission products could be decoupled from one another and from the various green electricity products. Several positive consequences could transpire, including better transparency of products, lower certification costs, and more product choices.

Green Power Marketing in Retail Competition: An Early Assessment

Energy Technology Data Exchange (ETDEWEB)

Wiser, R. (LBL); Fang, J.; Porter, K.; Houston, A. (NREL)

1999-02-26

Green power marketing-the business of selling electricity products or services based in part on their environmental values-is still in an early stage of development. This Topical Issues Brief presents a summary of early results with green power marketing under retail competition, covering both fully competitive markets and relevant direct access pilot programs. The brief provides an overview of green products that are or were offered, and discusses consumers' interest in these products. Critical issues that will impact the availability and success of green power products under retail competition are highlighted.

Green Power Marketing in Retail Competition: An Early Assessment

International Nuclear Information System (INIS)

Kevin Porter; Ryan Wiser

1999-01-01

Green power marketing-the business of selling electricity products or services based in part on their environmental values-is still in an early stage of development. This Topical Issues Brief presents a summary of early results with green power marketing under retail competition, covering both fully competitive markets and relevant direct access pilot programs. The brief provides an overview of green products that are or were offered, and discusses consumers' interest in these products. Critical issues that will impact the availability and success of green power products under retail competition are highlighted

Investigating the effect of different green marketing on brand loyalty

Directory of Open Access Journals (Sweden)

Naser Azad

2013-10-01

Full Text Available Green marketing plays important role on developing different business plans without harming environment. Green marketing may also help us find more loyal customers since many people do care about taking care of environment and prefer purchasing only green products and services. In this paper, we present an empirical investigation to find the effect of different green strategies on brand loyalty. The proposed study designs a questionnaire and distributes it among 384 randomly selected people who purchase various brands in city of Tehran, Iran. The gathered data are analyzed using structural equation modeling and the results indicate that different green marketing strategies including green pricing, green promotion, green distribution positively influence brand loyalty.

An exploration study on factors influencing green marketing

Directory of Open Access Journals (Sweden)

Mojtaba Esmaeeli

2013-05-01

Full Text Available These days, there have been tremendous efforts on offering products, which are environment friendly. Green marketing plays an important role for attracting new customer and customer retention. This paper presents an empirical investigation based on the implementation of factor analysis to locate important factors influencing green marketing planning and strategies. building market oriented business units. The study designs a questionnaire including 23 questions and the questionnaire was distributed among 200 people who were visiting organic product exhibition. Cronbach alpha was calculated as 0.845, which is well above the minimum acceptable limit and validates the results. The results of factor analysis reveal four major factors including green labeling, compatibility, product value and marketing component and size.

Renewable Energy Price-Stability Benefits in Utility Green Power Programs. 36 pp

Energy Technology Data Exchange (ETDEWEB)

Bird, Lori A. [National Renewable Energy Lab. (NREL), Golden, CO (United States); Cory, Karlynn S. [National Renewable Energy Lab. (NREL), Golden, CO (United States); Swezey, Blair G. [Applied Materials, Santa Clara, CA (United States)

2008-08-01

This paper examines utility experiences when offering the fixed-price benefits of renewable energy in green pricing programs, including the methods utilized and the impact on program participation. It focuses primarily on utility green pricing programs in states that have not undergone electric industry restructuring.

Diffusion of green power products in Switzerland

International Nuclear Information System (INIS)

Wuestenhagen, Rolf; Markard, Jochen; Truffer, Bernhard

2003-01-01

As in many other European countries, green electricity is an emerging product in Switzerland as well. Although the market is yet to be liberalised, more than 100 of the 1200 Swiss electric utilities offer some sort of green electricity product to their customers. Successful companies like the municipal utilities of the cities of Zurich and Berne have reached customer response rates of up to 4%, while still maintaining cost-based pricing, i.e. charging their customers price premiums of 400-700% per kWh. While most of the products still rely on mainly photovoltaics, some utilities have started to introduce mixed green electricity products also including wind power. With a share of 60% in the Swiss generation mix, hydropower's role in the green electricity mix was also an issue to emerge causing controversial debate. While being renewable, hydropower is not considered environmentally benign by all the stakeholders, and unlike new renewables (solar, wind, biomass), there is little room for new hydropower generation facilities in Switzerland. The green electricity labelling scheme 'Naturemade' tackles that issue. The labelling organisation has evolved from a process with broad stakeholder involvement, which included environmental NGOs, scientific institutions, green electricity providers, renewable energy advocates, government bodies and consumer organisations. The analysis in this paper is based on a diffusion theory framework. It identifies and characterises different phases of (past and future) market development, and stresses the importance of eco-labelling as a tool to facilitate the transition from niche to mass market. Finally, we also discuss conclusions that can be drawn from the Swiss case towards market development and labelling on a European level

Persepsi Konsumen Terhadap Green Marketing Starbucks Surabaya

OpenAIRE

Gunawan, Melisa; Reinaldo, Evan; Aprilia, Adriana; Hariyanto, Agung

2014-01-01

Penelitian ini dilakukan untuk mengetahui persepsi konsumen terhadap Green Marketing Starbucks Surabaya dengan menggunakan pendekatan deskriptif kuantitatif dengan menyebarkan kuesioner yang dibagikan kepada 105 responden. Hasil penelitian menunjukkan bahwa Green Marketing cukup diketahui oleh konsumen Starbucks melalui variabel-variabel seperti produk, harga, tempat dan promosi yang dilakukan oleh Starbucks. Variabel yang paling dominan di mata konsumen Starbucks adalah variabel produk, seda...

Green businesses in a clean energy economy: Analyzing drivers of green business growth in U.S. states

International Nuclear Information System (INIS)

Yi, Hongtao

2014-01-01

In a clean energy economy, green businesses play a central role by utilizing renewable energy technologies and employing green labor forces to provide clean energy services and goods. This paper aims at analyzing factors driving the growth and survival of green businesses in the U.S. states, with hypotheses proposed on the impacts from clean energy policies and tax incentives, labor market conditions, and economic and political environments. A fixed effect regression analysis is applied with a panel data set of 48 continental states from 1998 to 2007 in the United States. The statistical analysis with a longitudinal data set reveals that the adoption of renewable energy policies, the permission of renewable energy credits imports, the stringency of minimum wage legislations, and presence of clean energy business associations are the major driving forces of the green business development in the U.S. states. - Highlights: • This paper studies the growth of green businesses in the U.S. states. • The adoption of RPS (Renewable Portfolio Standard) is positively associated with number of green businesses. • Clean energy NGOs are positively associated with green business growth

Efficient integration of renewable energies in the German electricity market

International Nuclear Information System (INIS)

Nabe, C.A.

2006-01-01

Liberalisation of the electricity sector aims to carry out coordination tasks within the system by markets and market prices. This study examines how markets need to be designed to carry out coordination tasks caused by integration of renewable energies in an efficient way. This question is applied to the German electricity system and recommendations are derived from identified deficits. The examination uses the structure-conduct-performance approach of industrial organisation economics. Integration of renewable energies does not result in entirely new coordination tasks but complicates those that exist in any electricity supply system. Within the short-term coordination tasks provision and operation of reserve capacity is affected by renewable energies. Long-term coordination means that the relation between fixed and variable costs of generators as well as generator flexibility has to be adjusted to the characteristics of renewable energies. The relevant short-term coordination task with the network is congestion management. In the long run costs of grid expansion and permanent congestion management have to be balanced. For the execution of short-run coordination tasks integrated and centralised market architectures are superior to decentralised architectures. The increase of short-term coordination tasks due to renewable energies caused by inflexibilities of consumers and conventional generators results in more information that has to be considered. By centralising that information in one market, an increase in productive efficiency can be obtained. In Germany the increased coordination tasks are determined by the integration of wind generators into the electricity system. The present German market architecture results in inefficiencies in short-term coordination. This is demonstrated by an analysis of procedural rules and prices of the ancillary service markets. They demonstrate that market performance is low and significant deviations from competitive prices

MARKETING PROGRAMS FOR GREEN PRODUCTS IN ACHIEVING ECOLOGICAL SUSTAINABILITY

Directory of Open Access Journals (Sweden)

Gabriela CĂPĂȚÎNĂ

2015-04-01

Full Text Available This article explores one dimension of green marketing programs: their potential application as a solution in achieving and maintaining the ecological sustainability on global market. We examine the necessity to develop and launch green products which can respond to environment degradation as a treatment against this phenomenon. This paper is structured in three sections: the first section is related to a clear delimitation and a better understanding of terms; the second one is an overview of the literature about ecological sustainability; the third section is the most relevant part of this paper because is trying to shape a framework of marketing programs for the development of green products, considering the decisions related to marketing mix elements. Even if green marketing programs make sense, current understanding of how managers can start to develop or transform their marketing efforts is far from comprehensive; therefore, this study is addressed to this knowledge gap.

Market analysis green electricity. Final report

International Nuclear Information System (INIS)

Reichmuth, Matthias

2014-01-01

In the present study the volume of the German market for green energy will be analyzed for its functionality, barriers and also its development perspectives. Besides an evaluation of actual literature sources, elaborate interviews of electricity suppliers (green energy suppliers) were realized.

Fostering the use of renewable energies in the European Union: the race between feed-in tariffs and green certificates

International Nuclear Information System (INIS)

Ringel, M.

2006-01-01

Fostering the use of renewable energies for power generation is at the heart of the EU's long term energy policy. Accordingly, the European Commission and literally all member states have set up ambitious installation targets for alternative energy sources. These aims can only be reached by recurring to support systems that help covering the cost disadvantages faced on liberalised electricity markets. Currently, a dichotomy of support models exists: Feed-in tariffs on the one side and green certificates on the other side seem promising tools to foster renewable energies. In this contribution we look closely at the concepts of both models as well as their advantages and disadvantages in terms of ecological effectiveness and economic efficiency. It becomes obvious that in the context of the liberalised power markets and the rush for the harmonisation of the instruments it will depend very much on in-detail regulations whether the installation targets will be met-regardless of the basic choice of model. (author)

Sustaining with efficiency the renewable energy sources

International Nuclear Information System (INIS)

Bano, L.; Lorenzoni, A.

2008-01-01

European energy policy requires actions, in favour of a more widespread diffusion of renewable energy sources. Is essential to have an efficient financial support to reduce costs. Are presented an estimated of electric power from renewable energy sources and some criticism. Is proposed a modification of green certificates market based on bilateral tradable agreements [it

Expectations for renewable energy under market restructuring: the U.S. experience

International Nuclear Information System (INIS)

Heiman, M.K.

2006-01-01

The 1992 Energy Policy Act encouraged states to open up electricity provision to market competition. Many analysts predicted that renewable energy would take off in the deregulated market where consumers could choose their power provider and utilities would no longer be enticed to build large central power plants under guaranteed rates of return. This article outlines the flaws with that expectation. Absent a strong federal commitment, the states continue to lead with support for renewable energy. However the base from which to expand is so low, and the level of support so tenuous, that renewable energy will continue to play only a minor role in meeting U.S. energy demands with current policy in place. Furthermore, the evidence does not support the expectation that market restructuring, in and of itself, leads to a stronger state commitment to renewable energy. The failure of renewable energy to become a major component of the U.S. energy mix is not due to any intrinsic problem with the technology employed, nor with the cost of generation. Rather weak penetration may be attributed to broader forces exacerbated by market restructuring and overcome only through strong and reliable federal intervention in support of renewable energy

Green Power Marketing - from Niches to Mass Markets

International Nuclear Information System (INIS)

Wuestenhagen, Rolf

2000-01-01

In the process of liberalization of the electricity market the customers are now in a position to participate in the decision on how their electricity is produced. In particular, many consumers have a preference for renewable energies. For the producers, marketing of 'eco-power' is an opportunity to achieve sustainable competitive advantage. However, the market share of these products is still quite small today, and 'eco-power' is usually marketed as an expensive niche product. From the perspective of sustainable development these niches are a necessary but not sufficient step. In this book, ways are discussed which could lead to a mass-market penetration of eco-power products. A theoretical analysis is combined with empirical evidence derived from the eco-power market in Germany, Switzerland, Great Britain and the U.S. as well as with a comparison with other market segments [de

MARKETIZATION OF GREEN FOOD RESOURCES IN FOREST REGION OF THE CHANGBAI MOUNTAINS

Institute of Scientific and Technical Information of China (English)

XIAO Yan

2004-01-01

The Changbai Mountains is rich in the resources of green food. At present, the low marketization of green food resources in the forest region of the Changbai Mountains becomes the bottleneck to restrict the benign development of its green food industry. With huge market demands at home and abroad, it is the urgent problem how to improve marketization process of green food resources and transfer the resources superiority into the market superiority in the region. According to the investigation, this paper analyzed the status quo and the cause of formation of low-marketization with the method of combining comparative research and practice research. It pointed out that necessary condition of marketization of green food resources in the forest region, such as strategy, economic environment, marketization allocation of sci-tech resources, etc. should be established. Furthermore, the concrete strategies of marketization of green food resources in the region such as market location, strategies of objective markets, combined strategy of marketing, etc. were advanced.

Investigating the effects of green marketing on development of brand fascination

Directory of Open Access Journals (Sweden)

Hamed Abbasi

2014-04-01

Full Text Available This paper investigates the effects of different green marketing on brand fascination for a south Korean electronic producer, Samsung. The proposed study designs two questionnaires, one for measuring the effects of green marketing and the other for brand fascination in Likert scale. Cronbach alphas for green marketing and brand fascination are calculated as 0.72 and 0.79, respectively. The study has been implemented among 385 regular customers of Samsung’s electronic devices. Using Spearman correlation ratio as well as stepwise regression analysis, the study has concluded that two components of green marketing including green product and green promotion influence positively on brand fascination, positively.

Renewable energy sources. European Commission papers

International Nuclear Information System (INIS)

1997-05-01

The ''Directive on the Promotion of Electricity from Renewable Sources of Energy in the Internal Electricity Market'' was adopted in September 2001. Its purpose is to promote an increase in the contribution of renewable energy sources to electricity production in the internal market for electricity and to create a basis for a future Community framework. Energie-Cites provides in this document a summary of its opinion on the Green Paper and on Alterner II and gives a proposal for an Action Plan concerning the White Paper. (A.L.B.)

A regulatory adjustment process for the determination of the optimal percentage requirement in an electricity market with Tradable Green Certificates

International Nuclear Information System (INIS)

Currier, Kevin M.

2013-01-01

A system of Tradable Green Certificates (TGCs) is a market-based subsidy scheme designed to promote electricity generation from renewable energy sources such as wind power. Under a TGC system, the principal policy instrument is the “percentage requirement,” which stipulates the percentage of total electricity production (“green” plus “black”) that must be obtained from renewable sources. In this paper, we propose a regulatory adjustment process that a regulator can employ to determine the socially optimal percentage requirement, explicitly accounting for environmental damages resulting from black electricity generation. - Highlights: • A Tradable Green Certificate (TGC) system promotes energy production from renewable sources. • We consider an electricity oligopoly operated under a TGC system. • Welfare analysis must account for damages from “black” electricity production. • We characterize the welfare maximizing (optimal) “percentage requirement.” • We present a regulatory adjustment process that computes the optimal percentage requirement iteratively

New narratives on Russian renewable energy policy

International Nuclear Information System (INIS)

Belyi, A.V.; Overland, I.

2010-01-01

The article points out the renewable energy potential in Russia in light of the new policy targets development, technical and economic potential as well as limits related to a lack of effectiveness of renewable energy promoting policies. Moreover, the article links the renewable energy development to the liberalization of Russian power sector which actually provides a possibility for market-support mechanisms, such as the green certificates. Renewable energy in Russia also has an important regional dimension, particularly for remote regions. (authors)

Green Marketing fot Information Technology: Perceptions of it Professionals’ Attitudes and Behaviours and Actions to Increase Green Marketing in this Sector.

OpenAIRE

Bruno Roberto Viana Castro; Luiz Rodrigo Cunha Moura; Nina Rosa da Silveira Cunha; Ruth Rebello Pires

2016-01-01

Increased environmental awareness has been deeply affecting consumer behaviour and increasing green marketing importance for organizations. The aim of this study is to analyze the IT professionals (Information Technology) perception about actions related to green marketing (considering environmental issues in all product marketing stages, since production, through the use and disposal by the consumer) and propose socially planned changes so they can maintain or enhance practices related to gr...

Intelligent Decision-Making System with Green Pervasive Computing for Renewable Energy Business in Electricity Markets on Smart Grid

Directory of Open Access Journals (Sweden)

Park JongHyuk

2009-01-01

Full Text Available This paper is about the intelligent decision-making system for the smart grid based electricity market which requires distributed decision making on the competitive environments composed of many players and components. It is very important to consider the renewable energy and emission problem which are expected to be monitored by wireless communication networks. It is very difficult to predict renewable energy outputs and emission prices over time horizon, so it could be helpful to catch up those data on real time basis using many different kinds of communication infrastructures. On this backgrounds this paper provides an algorithm to make an optimal decision considering above factors.

Promotion of Renewable Energy in a Liberalised Energy Market

DEFF Research Database (Denmark)

Meyer, Niels I

1998-01-01

government promotion of energy conservation and of systems based on renewable energy sources. This type of policy may in some instanes conflict with the principles of the unregulated commercial market. The official Danish target is that 35% of energy demand should be covered by renewables by year 2030......Liberalisation of energy markets has been progressing among OECD countries since the early nineties. In Europe this trend was accelerated by the decision in December 1996 by the EU Council of Ministers to adopt a new EU directive on liberalisation of the electricity market. This decision would lead...

Renewable Energy: Markets and Prospects by Technology

Energy Technology Data Exchange (ETDEWEB)

NONE

2011-07-01

This information paper accompanies the IEA publication Deploying Renewables 2011: Best and Future Policy Practice (IEA, 2011a). It provides more detailed data and analysis, and explores the markets, policies and prospects for a number of renewable energy technologies. This paper provides a discussion of ten technology areas: bioenergy for electricity and heat, biofuels, geothermal energy, hydro energy, ocean energy, solar energy (solar photovoltaics, concentrating solar power, and solar heating), and wind energy (onshore and offshore). Each technology discussion includes: the current technical and market status; the current costs of energy production and cost trends; the policy environment; the potential and projections for the future; and an analysis of the prospects and key hurdles to future expansion.

GREEN MARKETING TO MEET CONSUMER DEMANDS AND SUSTAINABLE DEVELOPMENT-CHALLENGES AND OPPORTUNITIES

OpenAIRE

M. D. Pradeep; Akhilesh Suresh A Kuckian

2016-01-01

Green Marketing has evolved special implications in the modern market. Green indicates purity by means of quality, fairprice and worthy in dealings. Green marketing focus to market eco-friendly products to satisfy the needs and wants of customers. It adopts innovative techniques of product modification, dynamic product processes, maintaining sustainability and diversified ways of advertising etc. The vision of Green marketing is doing business along with protecting ecological environment. Pre...

Public goods and private interests: The role of voluntary green power demand in achieving environmental improvements

Science.gov (United States)

Wiser, Ryan Hayes

This dissertation explores the role of consumer purchasing behavior in providing public, environmental goods. It does so by empirically evaluating one market---voluntary demand for renewable energy. The dissertation addresses the following five research questions: (1) What does early experience with green power marketing tell us about the prospects for this market to deliver environmental benefits? (2) What product design and marketing approaches might be used to increase voluntary demand? (3) What motivates non-residential customers to voluntarily purchase green power? (4) What role might public policy play in the creation of the green power market? (5) What preferences do individuals hold on the most appropriate forms of support for renewable energy? By helping to answer these questions, this dissertation seeks to better understand the gap between widespread positive attitudes for the environment and an often-anemic response to green product offerings. It contributes to not only the public goods and environmental marketing literatures, but also to contingent valuation methodology and to an emerging literature on the motivations of firms to contribute to environmental causes. The analysis performed is diverse, and includes: a literature review, a mail survey of green power marketers, a mail survey of non-residential green power customers, and contingent valuation and opinion surveys of U.S. residents. Detailed statistical analysis is performed on the data collected from the residential and non-residential surveys. The analysis reveals that customer participation in green power programs to date has been weak. The possibility that the traditional economic concept of "free riding" may explain this low response is raised, and the dissertation identifies a number of marketing approaches that might be used to partially combat this problem. Analysis of survey data shows that non-residential green power purchases have been motivated principally by altruistic concerns

Trading green electricity

International Nuclear Information System (INIS)

Davies, M.

1997-01-01

A study has been carried out into the feasibility of developing an electricity trading mechanism which would allow consumers to purchase electricity which has been derived from renewable energy resources. This study was part funded by the European Commission (ALTENER), the Department of Trade and Industry and a number of private sector companies. The trading mechanism is known as the Green Pool. As a result of the findings of this study discussions are being held with potential generators and suppliers to establish a Green Pool plc. The aim is to encourage the development of new renewable energy projects outside the NFFO and SRO schemes. The Green Pool plc will be owned by the generators and its main objective will be to market the electricity produced by its members. (Author)

How can certificates of origin contribute to differentiation in the German green electricity market?; Wie koennen Herkunftsnachweise zur Differenzierung des Oekostrommarkts in Deutschland beitragen?

Energy Technology Data Exchange (ETDEWEB)

Seebach, Dominik [Oeko-Institut e.V., Freiburg im Breisgau (Germany). Bereich Energie und Klimaschutz; Mohrbach, Elke [Umweltbundesamt (UBA), Dessau-Rosslau (Germany). Herkunftsnachweisregister fuer Strom aus erneuerbaren Eenrgien

2013-03-15

The volume of electricity sold to consumers in the voluntary green electricity market is growing continuously. On 1 January 2013 the Certificates of Origin Registry of the German Federal Environmental Office went into service. This authority obliges electricity suppliers in Germany to use its services if they wish to prove to their final customers that they are supplying them with electricity from ''other renewable resources''. This gives rise to the question as to how certificates of origin can contribute to the further development and to meaningful differentiation in the green electricity market.

Renewable Energy Zones: Delivering Clean Power to Meet Demand, Greening the Grid

Energy Technology Data Exchange (ETDEWEB)

Hurlbut, David; Chernyakhovskiy, Ilya; Cochran, Jaquelin

2016-05-01

Greening the Grid provides technical assistance to energy system planners, regulators, and grid operators to overcome challenges associated with integrating variable renewable energy into the grid. This document describes the renewable energy zone concept that has emerged as a transmission planning tool to help scale up the penetration of solar, wind, and other resources on the power system.

Embedded generation for industrial demand response in renewable energy markets

International Nuclear Information System (INIS)

Leanez, Frank J.; Drayton, Glenn

2010-01-01

Uncertainty in the electrical energy market is expected to increase with growth in the percentage of generation using renewable resources. Demand response can play a key role in giving stability to system operation. This paper discusses the embedded generation for industrial demand response in renewable energy markets. The methodology of the demand response is explained. It consists of long-term optimization and stochastic optimization. Wind energy, among all the renewable resources, is becoming increasingly popular. Volatility in the wind energy sector is high and this is explained using examples. Uncertainty in the wind market is shown using stochastic optimization. Alternative techniques for generation of wind energy were seen to be needed. Embedded generation techniques include co-generation (CHP) and pump storage among others. These techniques are analyzed and the results are presented. From these results, it is seen that investment in renewables is immediately required and that innovative generation technologies are also required over the long-term.

The market of the new and renewable energies. What are the real potentialities of the new and renewable energies?

International Nuclear Information System (INIS)

2003-03-01

This study aims to inform on keys data of the renewable and new energies market, to evaluate the potentialities of the market segment by segment, to evaluate the movers and the restraints to the new and renewable energies development and to analyze the situation and the strategy of the enterprises on the market with the presentation of 12 actors. (A.L.B.)

Helping 'light green' consumers walk the talk. Results of a behavioural intervention survey in the Swiss electricity market

International Nuclear Information System (INIS)

Litvine, Dorian; Wuestenhagen, Rolf

2011-01-01

While many consumer surveys show very positive attitudes towards renewable energy, the share of consumers actually purchasing green electricity is still in the single-digit percent range in most countries. What can be done to help consumers with positive attitudes towards green electricity to 'walk the talk', i.e. to behave consistently with their preferences? We developed a psychological model based on the theory of planned behaviour (TPB) to design a large-scale behavioural intervention survey with 1163 Swiss electricity consumers. Our results show that by providing information targeted at the key factors influencing the intention to purchase green electricity, namely attitudes towards purchase, social norms and perceived behavioural control, a significant increase in green electricity market share can be achieved. Our results show that price is not the only barrier to purchasing green electricity, and that information to increase the perceived benefit of buying green electricity as well as targeted communication to overcome inertia among retail electricity consumers are equally important factors. (author)

Green certificates and market power in the Nordic power market

DEFF Research Database (Denmark)

Amundsen, Eirik S; Bergman, Lars

2012-01-01

principles and a numerical model based on that to investigate the Swedish TGC market operating in a setting of a common Nordic electricity market. The analysis shows that Swedish producers may exercise market power using the TGC-market but that this problem will be eliminated by opening the TGC-market......The purpose of this study is to elucidate under which circumstances, how, and to what extent market power on a Tradable Green Certificates (TGC) market can be used to affect an entire electricity market. There are basically two reasons for being concerned with this. One is that a small number...

77 FR 35944 - Renewal of the Global Markets Advisory Committee

Science.gov (United States)

2012-06-15

... international standards for regulating futures, swaps, options, and derivatives markets, as well as..., competitive, and financially sound futures and options markets. Meetings of the Global Markets Advisory... COMMODITY FUTURES TRADING COMMISSION Renewal of the Global Markets Advisory Committee AGENCY...

Framework for State-Level Renewable Energy Market Potential Studies

Energy Technology Data Exchange (ETDEWEB)

Kreycik, C.; Vimmerstedt, L.; Doris, E.

2010-01-01

State-level policymakers are relying on estimates of the market potential for renewable energy resources as they set goals and develop policies to accelerate the development of these resources. Therefore, accuracy of such estimates should be understood and possibly improved to appropriately support these decisions. This document provides a framework and next steps for state officials who require estimates of renewable energy market potential. The report gives insight into how to conduct a market potential study, including what supporting data are needed and what types of assumptions need to be made. The report distinguishes between goal-oriented studies and other types of studies, and explains the benefits of each.

75 FR 33788 - Renewal of the Global Markets Advisory Committee

Science.gov (United States)

2010-06-15

... appropriate international standards for regulating futures and derivatives markets, as well as intermediaries... financially sound futures and options markets. Meetings of the Global Markets Advisory Committee are open to... COMMODITY FUTURES TRADING COMMISSION Renewal of the Global Markets Advisory Committee AGENCY...

Market Mechanism Design for Renewable Energy based on Risk Theory

Science.gov (United States)

Yang, Wu; Bo, Wang; Jichun, Liu; Wenjiao, Zai; Pingliang, Zeng; Haobo, Shi

2018-02-01

Generation trading between renewable energy and thermal power is an efficient market means for transforming supply structure of electric power into sustainable development pattern. But the trading is hampered by the output fluctuations of renewable energy and the cost differences between renewable energy and thermal power at present. In this paper, the external environmental cost (EEC) is defined and the EEC is introduced into the generation cost. At same time, the incentive functions of renewable energy and low-emission thermal power are designed, which are decreasing functions of EEC. On these bases, for the market risks caused by the random variability of EEC, the decision-making model of generation trading between renewable energy and thermal power is constructed according to the risk theory. The feasibility and effectiveness of the proposed model are verified by simulation results.

GREEN MARKETING AND GLOBAL SCENARIOS‎

OpenAIRE

Dr. Jessy George; R. Jith

2017-01-01

Green Marketing must satisfy two objectives Improved Environmental Quality and Customer Satisfaction. Although no consumer product has a zero impact on the environment, in business, the terms "green product" and "environmental product" are used commonly to describe those that strive to protect or enhance the natural environment by conserving energy and/or resources and reducing or eliminating use of toxic agents, pollution, and waste. The present study has made an attempt to describe why the ...

Green electricity policies in the United States: case study

International Nuclear Information System (INIS)

Menz, Fredric C.

2005-01-01

While there has been interest in promoting the use of renewable energy in electricity production for a number of years in the United States, the market share of non-hydro renewable energy sources in electricity production has remained at about 2 percent over the past decade. The paper reviews the principal energy resources used for electricity production, considers the changing regulatory environment for the electricity industry, and describes government policies that have been used to promote green electricity in the United States, with an emphasis on measures adopted by state governments. Factors influencing the development of green power markets are also discussed, including underlying economic issues, public policy measures, the regulatory environment, external costs, and subsidies. Without significant increases in fossil fuel prices, much more stringent environmental regulations, or significant changes in electricity customer preferences, green electricity markets are likely to develop slowly in the United States

How to sell renewable electricity. Interactions of the intraday and day-ahead market under uncertainty

Energy Technology Data Exchange (ETDEWEB)

Knaut, Andreas; Obermueller, Frank

2016-04-15

Uncertainty about renewable production increases the importance of sequential short-term trading in electricity markets. We consider a two-stage market where conventional and renewable producers compete in order to satisfy the demand of consumers. The trading in the first stage takes place under uncertainty about production levels of renewable producers, which can be associated with trading in the day-ahead market. In the second stage, which we consider as the intraday market, uncertainty about the production levels is resolved. Our model is able to capture different levels of flexibility for conventional producers as well as different levels of competition for renewable producers. We find that it is optimal for renewable producers to sell less than the expected production in the day-ahead market. In situations with high renewable production it is even profitable for renewable producers to withhold quantities in the intraday market. However, for an increasing number of renewable producers, the optimal quantity tends towards the expected production level. More competition as well as a more flexible power plant fleet lead to an increase in overall welfare, which can even be further increased by delaying the gate-closure of the day-ahead market or by improving the quality of renewable production forecasts.

[U.S. renewable fuel standard implementation mechanism and market tracking].

Science.gov (United States)

Kang, Liping; Earley, Robert; An, Feng; Zhang, Yu

2013-03-01

U.S. Renewable Fuel Standard (RFS) is a mandatory policy for promoting the utilization of biofuels in road transpiration sector in order to reduce the country's dependency on foreign oil and greenhouse gas emissions. U.S. Environmental Protection Agency (EPA) defines the proportion of renewable fuels according to RFS annual target, and requests obligated parties such like fossil fuel refiner, blenders and importer in the U.S. to complete Renewable Volume Obligation (RVO) every year. Obligated parties prove they have achieved their RVO through a renewable fuels certification system, which generates Renewable Identification Numbers (RINs) for every gallon of qualified renewable fuels produced or imported into U.S., RINs is a key for tracking renewable fuel consumption, which in turn is a key for implementing the RFS in the U.S., separated RINs can be freely traded in market and obligated parties could fulfill their RVO through buying RINs from other stakeholders. This briefing paper highlights RFS policy implementing mechanism and marketing tracking, mainly describes importance of RINs, and the method for generating and tracking RINs by both government and fuels industry participants.

Preliminary Examination of the Supply and Demand Balance for Renewable Electricity

Energy Technology Data Exchange (ETDEWEB)

Swezey, B.; Aabakken, J.; Bird, L.

2007-10-01

In recent years, the demand for renewable electricity has accelerated as a consequence of state and federal policies and the growth of voluntary green power purchase markets, along with the generally improving economics of renewable energy development. This paper reports on a preliminary examination of the supply and demand balance for renewable electricity in the United States, with a focus on renewable energy projects that meet the generally accepted definition of "new" for voluntary market purposes, i.e., projects installed on or after January 1, 1997. After estimating current supply and demand, this paper presents projections of the supply and demand balance out to 2010 and describe a number of key market uncertainties.

Catalyzing the potential of renewable energy in the Great Lakes economy

International Nuclear Information System (INIS)

Howland, T.

2003-01-01

Vision Quest Windelectric builds, owns and operates wind power plants. Its major activities include wind prospecting, development, production, and product marketing. Currently, the facility operates 68 wind turbines with a total installed capacity of 45.7 MW. A joint venture is currently under construction in southern Alberta where a 114 wind turbine array is being installed for operation in 2003 for a total capacity of 75 MW. It will be Canada's largest wind farm. Wind power offers competitive pricing, positive environmental and economic impact, and an incremental supply growth. Worldwide, wind-generated capacity exceeded 24,000 megawatts in 2002. Industry leaders are Europe, with 4,500 MW installed capacity, followed by the United States and India. In the past 5 years, wind power has seen a growth rate of 32 per cent. In the United States, wind farms are generating approximately 10 billion kWh annually. In Canada, there is more wind energy potential than current electricity use. In 2002, wind was being used as a power source in British Columbia, Alberta, Saskatchewan, Ontario, Quebec, Prince Edward Island and the Yukon, for a total installed capacity of 205 MW. Green power marketing promotes the use of renewable energy sources. Green pricing offers customers the option to support investment in renewables by paying a premium on electricity bills to pay for the additional costs related to the development of renewable energy. There are 12 companies offering green power options in Canada. Premiums range from 2 to 7.5 cents per kWh. In the United States, 40 per cent of the customers have access to green power programs, and worldwide, 2 million customers are buying green power. The demand for green power can be stimulated through policy support such as credit emissions for reductions, financial incentives, government purchases, market access, common certification, and renewable portfolio standards. 6 figs

Successful renewable energy development in a competitive electricity market: A Texas case study

International Nuclear Information System (INIS)

Zarnikau, Jay

2011-01-01

The development of renewable energy in markets with competition at wholesale and retail levels poses challenges not present in areas served by vertically-integrated utilities. The intermittent nature of some renewable energy resources impact reliability, operations, and market prices, in turn affecting all market participants. Meeting renewable energy goals may require coordination among many market players. These challenges may be successfully overcome by imposing goals, establishing trading mechanisms, and implementing operational changes in competitive markets. This strategy has contributed to Texas' leadership among all US states in non-hydro renewable energy production. While Texas has been largely successful in accommodating over 9000 MW of wind power capacity, this extensive reliance upon wind power has also created numerous problems. Higher levels of operating reserves must now be procured. Market prices often go negative in the proximity of wind farms. Inaccurate wind forecasts have led to reliability problems. Five billion dollars in transmission investment will be necessary to facilitate further wind farm projects. Despite these costs, wind power is generally viewed as a net benefit. - Research Highlights: → Texas rapidly emerged as a leader in renewable energy development. → This state's experiences demonstrate that the right combination of policies to lead to rapid renewable energy development in a region with a very competitive electricity market. → Wind power development has lead to various operational challenges.

Renewable energy markets in China: An analysis of renewable energy markets in Guangdong, Jiangxi, Jilin, and Yunnan provinces, with updated information from Beijing

Energy Technology Data Exchange (ETDEWEB)

Vaupen, S.B.

1999-12-13

The People's Republic of China has undergone many changes over the past decade that have led to new growth and created opportunities for many industries, including the renewable energy industry. China has consistently had one of the fastest-growing economies in Asia. This report is a continuation of a market assessment done in 1997, which analyzed six provinces (Inner Mongolia, Gansu, Shandong, Qinghai, Xinjiang, and Zhejiang) in China. The information contained in this report comes mainly from interviews conducted with central and local government officials, state and local power bureau officials, and various company executives. The report provides valuable market information necessary for any company interested in entering China's renewable energy market. It also details the legal, competitive, sociocultural, technological, geographic, and economic environments of four provinces in China: Guangdong, Jiangxi, Jilin, and Yunnan. In addition, it outlines the major central government policies and contacts important to renewable energy development within China.

Renewable Energy Policy Fact sheet - Hungary

International Nuclear Information System (INIS)

2017-07-01

The EurObserv'ER policy profiles give a snapshot of the renewable energy policy in the EU Member States. In Hungary, electricity from renewable energy sources is supported by a feed-in-tariff or a market ('green') premium, depending on the capacity and energy source. Household-sized power plants up to 50 kVA can benefit from net metering. In general, subsidy programmes also promote the use of renewable energy sources in the electricity and heating sector. The main support scheme for the use of renewable energy in the transportation sector is a quota system supplemented by a reimbursement of excise duty

Alternative models for portfolio diversification and renewables development

Energy Technology Data Exchange (ETDEWEB)

Morris, G.; Corbett, L.; Pape, A.; Kelly, B.

1998-04-01

The question of how to promote renewable energy and demand-side management during the transition to a competitive market was the topic discussed at this session. Gregory Morris, Principal of Future Resource Associates Inc, and Director of the Green Power Institute of Berkeley, California traced the first three years of restructuring experiences in his state. He warned renewable energy suppliers that there is always a slip between polls indicating consumer willingness to pay a premium for green power and actual sales. Nevertheless, deregulation will open the doors for green power producers to market their wares, regardless of the status of other renewable energy programs. Lois Corbett, Executive Director of the Toronto Atmospheric Fund (TAF), described that organization`s efforts over the years to promote a transition to safe, reliable energy supplies. A 20 per cent reduction in CO{sub 2} emission by 2005 was proposed as far back as TAF`s first conference in 1988. Despite dire predictions that even a much more modest goal of CO{sub 2} reduction would cause irreparable harm to the economy, in May 1997, Toronto edged out all of the world`s cities with total CO{sub 2} reductions just a few tonnes higher than Berlin, the previous leader. TAF is now concentrating its efforts on a $4-to-10-million green fleets partnership to try and solve the problem of emissions in the transportation sector, and a $3 million co-op housing revolving fund, to provide loans to retrofit units in need of upgrading. Andrew Pape, a consultant with Compass Resource Management of Vancouver described his analysis of mechanisms that would support renewable energy, emissions reductions and sustainability within the retail electricity market in British Columbia and Alberta.

From a Brown to a Green Economy

DEFF Research Database (Denmark)

Svendsen, Gert Tinggaard

2013-01-01

One main theme in the Rio+20 Conference was how to facilitate the growth of green industries. How can politicians more specifically promote renewable green industries such as wind turbines or solar energy? How can we get prices right in the market? Prices can be adjusted by the use of economic...

Hydro to market green power at special prices

International Nuclear Information System (INIS)

McArthur, D.; Salaff, S.

1996-01-01

A 600 kW grid-connected demonstration wind turbine at Ontario Place will provide green power to Toronto residents early in 1997. The joint venture project partners include publicly owned Ontario Hydro, Toronto Hydro and Natural Resources Canada. The power will be sold at a premium under arrangements yet to be announced. The green power pricing initiative would allow some customers to buy their electricity at a green price. The project could be a self-financing model for future renewable energy development. The Ontario Place turbine project will determine whether Toronto electricity customers want green power or electricity from nuclear and fossil stations, and could determine which type of generation should be built in the future

Cheat Electricity? The Political Economy of Green Electricity Delivery on the Dutch Market for Households and Small Business

Directory of Open Access Journals (Sweden)

J. A. M. Hufen

2016-12-01

Full Text Available The European Commission’s renewable energy directive introduced a market-based Guarantees of Origin (GO-trade system that gives consumers the choice of buying “real” green energy. This has been successful, as the market share of Dutch households that buy green energy grew to 64% in 2015. However, societal organizations are dissatisfied with the green energy offered, categorizing it as “cheat” electricity. This article aims to solve this riddle of a successful product created under the GO-trade system but also heavily criticized. Research reveals a lively marketplace with buyers eager to buy green energy and energy producers offering a wide range of labels. Marketplace mechanisms are strongly influenced by political choices, and financial support for energy suppliers makes green energy a credible option. Societal groups, however, argue that the information provided is incomplete and misleading, that buying green energy does not impact positively on greenhouse gas reduction, and that better information and structural reform are required. The GO-trade system is strongly influenced by member states’ national energy politics. Societal organizations have helped to optimize the implementation of the GO-trade system in the Netherlands, but they are not expected to be able to support the creation of a level playing field in which an optimal GO-trade system will flourish.

Accelerating the market penetration of renewable energy technologies in South Africa

International Nuclear Information System (INIS)

Martens, J.W.; De Lange, T.J.; Cloin, J.; Szewczuk, S.; Morris, R.; Zak, J.

2001-03-01

There exists a large potential for renewable energy technologies in South Africa and despite the fact that rapid growth of the application of renewable energy takes place in many parts of the world, the current installed renewable capacity in South Africa is negligible. The objective of this study is to address this gap by analysing ways to accelerate the market penetration of renewable energy technologies in South Africa. The activities undertaken in this study comprise two major components: a thorough analysis of South Africa's specific constraints and barriers to renewable energy implementation, and a review of the lessons learnt from Member States of the European Union (EU) on the promotion of renewable energy development. The focus of the study was restricted to the analysis of electricity generating technologies, in particular solar energy, biomass, wind power and mini-hydro renewable energy technologies. Recommendations to stimulate the market penetration of renewable energy technologies in South Africa are formulated. They are structured in: actions to enhance the policy framework for renewable power generation, actions to enhance the policy framework for off-grid renewable energy, and recommendations to stimulate renewable energy project development. 44 refs

Capacity Payments in Restructured Markets under Low and High Penetration Levels of Renewable Energy

Energy Technology Data Exchange (ETDEWEB)

Thomas Jenkin, Philipp Beiter, and Robert Margolis

2016-02-01

Growing levels of variable renewable energy resources arguably create new challenges for capacity market designs, because variable renewable energy suppresses wholesale energy prices while providing relatively little capacity. This effect becomes more pronounced the higher the variable renewable energy penetration in a market. The purpose of this report is threefold. First, we provide a brief outline of the purpose and design of various capacity markets using administratively determined capacity demand curves. Second, we discuss some of the main challenges raised in existing literature and a set of interviews that we conducted with market participants, regulators, and observers. Third, we consider some of the challenges to capacity markets that arise with higher variable renewable energy penetration.

US/ECRE and renewable energy market development: An institutional perspective

Energy Technology Data Exchange (ETDEWEB)

Siegel, J.M.

1997-12-01

The author presents a summary of the structure and program of the US Export Council for Renewable Energy (US/ECRE). This organization was founded in 1982 as a consortium of US renewable energy trade associations, and is the non-profit/industry counterpart of CORECT. It serves to accelerate the diffusion of sustainable renewable energy services worldwide, and to enhance US industry`s position in this expanded marketplace. The projected energy growth in the next 20 years is expected to favor developing countries. Barriers in the way of renewable energy development include technology awareness, financing and risk reception, policy decisions, and institutional barriers. The industrial team hopes to address this problem through several different programs: strategic alliances; end-user outreach; industry market development; policy/project development; financing and facilitation. The program involves several phases: first, market conditioning; second, regional conferences and exhibitions; third, follow-up and implementation. There are currently four major focus areas for US effort: Latin America and the Caribbean; southern Africa; Asia; Russia and the FSU. The status of programs addressed toward these markets is described in more detail.

Urban greening: environmentalism or marketable aesthetics

Directory of Open Access Journals (Sweden)

Dominic Bowd

2015-11-01

Full Text Available In recent decades, urban greening has been conceptualized, and subsequently marketed, as a way of making cities more sustainable. Urban greening has been actualized in large global cities, regional centers, and also in many cities in the Global South, where it has been touted as a potential solution to the urban heat island (UHI effect and as a way of reducing carbon dioxide (CO2 emissions. This involves planting street trees and installing curbside gardens, bioswales, green walls, green roofs, and the redevelopment of former industrial zones into urban parklands. This paper questions the assumption that this “greening” of the city must necessarily lead to positive environmental impacts. While such infrastructure itself might be constructed with environmental principles in mind, wider questions concerning the production of such landscapes, and the consumption-orientated lifestyles of those who inhabit these urban landscapes, are seldom considered. Moreover, green aesthetics and environmental sustainability are not always as mutually inclusive as the concepts might suggest, as aesthetics are often a dominating influence in the process of planning green urban environments. This review reorients the focus on the way in which the UHI effect and CO2 emissions have been framed by utilizing Foucault's (1980 “regimes of truth,” where environmental issues are contextualized within the “colonised lifeworld” of free-market forces. This review suggests that for sustainability to be achieved in urban contexts, the process of urban greening must move beyond quick techno-fixes through engagement in the co-production of knowledge.

Supporting energy efficiency and renewable energy in liberalized markets: the new incentive frameworks

International Nuclear Information System (INIS)

Finon, D.; Menanteau, Ph.

2003-01-01

This article compares the old and new action principles in the area of energy efficiency and renewable energies, and reviews the new types of instruments implemented in the competitive environment of some pioneer countries. It is usually viewed that energy industry liberalization limits the direct capacity of action by states that used to rely on public monopolies. Actually, all it takes is some clarification of the historical operator's and agent's obligations, and some adjustment of action method to the competition environment. To do so, the same duties need to be imposed on agents, whether directly or indirectly, and the financing methods for the cost of actions need to be adjusted so as not to distort competition. Systems may also be considered that combine quantity duties (duty to achieve or duty to perform) and market mechanisms; as is the case with quotas accompanied by 'green' and very recently 'white' certificate markets for gas and power savings. (authors)

Supporting energy efficiency and renewable energy in liberalized markets: the new incentive frameworks

International Nuclear Information System (INIS)

Finon, Dominique; Menanteau, Philippe

2003-02-01

This article compares the old and new action principles in the area of energy efficiency and renewable energies, and reviews the new types of instruments implemented in the competitive environment of some pioneer countries. It is usually viewed that energy industry liberalization limits the direct capacity of action by states that used to rely on public monopolies. Actually, all it takes is some clarification of the historical operator's and agent's obligations, and some adjustment of action method to the competition environment. To do so, the same duties need to be imposed on agents, whether directly or indirectly, and the financing methods for the cost of actions need to be adjusted so as not to distort competition. Systems may also be considered that combine quantity duties (duty to achieve or duty to perform) and market mechanisms; as is the case with quotas accompanied by 'green' and very recently 'white' certificate markets for gas and power savings

Green funds. The market and the environment

International Nuclear Information System (INIS)

Scholtens, L.J.R.

1998-01-01

January 1995 the Regulation for Green Projects ('Regeling Groenprojecten') was implemented in the Netherlands. The aim of the fiscal regulation is to stimulate investments in environment-friendly projects. A brief overview is given of the market for green investments in the Netherlands. 4 refs

Analysis and prospects of the green certificates market

International Nuclear Information System (INIS)

Allegri, S.; Zorzoli, G.B.

2000-01-01

This paper presents an analysis on the possible development of electric energy production from renewable sources in Italy, in relation to financial incentives provided by Bersani Decree. The value of green certificates has been analysed and determined [it

Research on green supply chain coordination strategy for uncertain market demand.

Science.gov (United States)

Cao, Jian; Chen, Yangyang; Lu, Bo; Tong, Chenlu; Zhou, Gengui

2015-03-01

Based on the status that the green market began to develop (e.g. pharmaceutical industry) in Mainland China, the paper mainly discusses how members of the green supply chain (GSC) cooperate effectively in the process of the supply chain operations. For the uncertainties existing in the market demand of the green products, the GSC coordination strategy is put forward based on the Stackelberg game that the manufacturer is the leader and distributors are the followers. The relationship between the proposed coordination strategy and several factors including the distributor's amount, the distributor's risk aversion and the uncertainties of market demand are analyzed. It indicates that, when there are uncertainties existing in the market demand of the green product, the revenue of each enterprise, the overall revenue and the customer's welfare all decrease; while the increase in the number of distributors and low risk aversion of them are beneficial to the entire GSC and the customer. The conclusions have good guidance for the operational decisions of the green supply chain when the green market is in its initial formation.

GENERATION Z ATTITUDES TOWARD GREEN MARKETING: A CROSS COUNTRY AND GENDER ANALYSIS

Directory of Open Access Journals (Sweden)

BARAN TAMER

2016-06-01

Full Text Available In social marketing definition, green marketing is the improvement and marketing of products layout to as far as possible minimize adverse effect level on the physical environment. As for environmental marketing definition, green marketing is defined for organizations endeavour to produce, promote, package and reclaim products in a manner that susceptible or responsive to environmental concerns. In this context we define green marketing performing marketing activities which include product improvement, pricing, promote and placing so as to minimize harm to the environment regardless of sector. Related to this approach it will be made a survey in order to analyse the attitude of young generation toward green marketing. It will be created a questionnaire that could offer a perspective about the behaviour of young people concern the environmental issues and future challenges.

NASA's GreenLab Research Facility: A Guide for a Self-Sustainable Renewable Energy Ecosystem

Science.gov (United States)

Bomani, B. M. McDowell; Hendricks, R. C.; Elbuluk, Malik; Okon, Monica; Lee, Eric; Gigante, Bethany

2011-01-01

There is a large gap between the production and demand for energy from alternative fuel and alternative renewable energy sources. The sustainability of humanity, as we know it, directly depends on the ability to secure affordable fuel, food, and freshwater. NASA Glenn Research Center (Glenn) has initiated a laboratory pilot study on using biofuels as viable alternative fuel resources for the field of aviation, as well as utilizing wind and solar technology as alternative renewable energy resources. The GreenLab Research Facility focuses on optimizing biomass feedstock using algae and halophytes as the next generation of renewable aviation fuels. The unique approach in this facility helps achieve optimal biomass feedstock through climatic adaptation of balanced ecosystems that do not use freshwater, compete with food crops, or use arable land. In addition, the GreenLab Research Facility is powered, in part, by alternative and renewable energy sources, reducing the major environmental impact of present electricity sources. The ultimate goal is to have a 100 percent clean energy laboratory that, when combined with biomass feedstock research, has the framework in place for a self-sustainable renewable energy ecosystem that can be duplicated anywhere in the world and can potentially be used to mitigate the shortage of food, fuel, and water. This paper describes the GreenLab Research Facility at Glenn and its power and energy sources, and provides recommendations for worldwide expansion and adoption of the facility s concept.

Determinant Factors of Green Marketing Adoption in the Hospitality Sector

Directory of Open Access Journals (Sweden)

Liviu B. Vlad

2016-11-01

Full Text Available Green marketing is falling into the category of answers provided by the business world to the requirement to combine the economic development with the preservation of natural resources which represents a pressing concern of the modern times. In this context, the hospitality sector is facing as well an increasing pressure to pay attention to environmental issues, hotel organizations are increasingly tending to use environmentally friendly products and services, and to implement programs to manage energy and water consumption and waste. The adoption of green marketing in hospitality industry is significantly facilitated by internal and external factors. The paper focuses on the analysis of determinant internal factors: first and foremost on the pro-environmental behavior of the hotel managers and employees, and also on the already implemented green practices in the daily hotel activity. The implementation of green marketing strategies further examined being taken into account the organizational change theory, discloses a third determinant factor, namely, to what extent the process of changing is prepared. This paper is advancing an integrated model of determinant internal factors of green marketing implementation in the hospitality sector. The proposed research model has been tested and validated after analyzing the data collected in a quantitative research conducted on 330 managers and employees from the hospitality industry in Romania. The results show that the three predictors - pro-environmental behavior, current green practices and the change readiness - are having a significant influence on the implementation of green marketing.

The characteristics of electricity storage, renewables and markets

International Nuclear Information System (INIS)

Waterson, Michael

2017-01-01

This paper accepts the widespread view that as electricity generation systems transition towards a greater proportion of renewables provision, there will be an increasing need for storage facilities. However, it differs from most such studies in contrasting the private incentives of a storage operator with the public desirability of bulk storage. A key factor in the context of a market such as Britain, where renewable energy largely means wind generation, is the nature of wind generation itself. The problem of wind's high variance and intermittent nature is explored. It is argued that not only is there a missing money and a missing market issue in providing secure energy supplies, there is also a missing informational issue. A key opportunity for new storage is participation in a capacity market, if the setting is right. - Highlights: • Considers both the public and private incentives for developing energy storage. • Consideration of the intermittency of wind as a factor influencing storage. • Arbitrage analysed alongside other earning streams. • Impact of market design on extent of storage.

Impact of the market premium on direct marketers. An agency-based model approach; Auswirkungen der Marktpraemie auf die Akteure der Direktvermarktung. Ein agentenbasierter Modellansatz

Energy Technology Data Exchange (ETDEWEB)

Wassermann, Sandra; Hauser, Wolfgang [ZIRIUS Univ. Stuttgart (Germany); Reeg, Matthias [Deutsche Forschungsanstalt fuer Luft- und Raumfahrt e.V. (DLR), Stuttgart (Germany). Inst. fuer Technische Thermodynamik

2012-09-15

By introducing a market premium and tightening the eligibility requirements for the green electricity privilege, the latest amendment to the Renewable Energy Law (EEG) has brought about major changes to the market for direct marketing of electricity from EEG-eligible plants. Has the new EEG made direct marketing based on the green electricity privilege unprofitable altogether, or only for individual market participants? What are the experiences and perspectives of electricity traders in regard to the new EEG and what strategies and business models have they turned to as a result? This article presents first results from a project funded by the Ministry for Environment, Nature Conservation and Reactor Safety (BMU) on the impact of the new regulatory framework for direct marketing on businesses in the renewable electricity market.

Impact of Green Marketing on Purchase Intention: An Empirical Study from Pakistan

OpenAIRE

Muhammad Rizwan; Arslan Aslam; Mujeeb ur Rahman; Naqash Ahmad; Usman Sarwar; Tehseen Asghar

2013-01-01

The purpose of this study is to know the role of green perceived value, green risk and green trust on purchase intention of green product. This study applies four basic concepts of green market i.e green perceived value, green perceived risk, green perceived trust and green purchase intention. In addition, this study emphasizes this use of green marketing in different big firms all over the world. There was a survey upon this research with the help of questionnaire taking the view of the peop...

Promoting the market and system integration of renewable energies through premium schemes—A case study of the German market premium

International Nuclear Information System (INIS)

Gawel, Erik; Purkus, Alexandra

2013-01-01

With the share of renewable energies within the electricity sector rising, improving their market and system integration is of increasing importance. By offering plant operators a premium on top of the electricity market price, premium schemes represent an option to increase the alignment of renewable electricity production with market signals, and have been implemented by several EU member states. This paper examines the case study of the German market premium scheme adopted in 2012. Building on an evaluation of early experiences, we discuss whether the market premium contributes to the aims of market and/or system integration (effectiveness), and what potential efficiency gains and additional costs of “administering integration” are associated with it (efficiency). While exposing renewables to price risks is not the scheme’s purpose, it has successfully increased participation in direct marketing. However, risks of overcompensating producers for marketing and balancing costs are high, and the benefits of gradually leading plant operators towards the market are questionable. Incentives for demand-oriented production are established, but they seem insufficient particularly in the case of intermittent renewable energy sources. To conclude, we provide an outlook on alternative designs of premium schemes, and discuss whether they seem better suited for addressing the challenges ahead. - Highlights: • Premium schemes are used to align renewable energy sources (RES) with market signals. • We examine the effectiveness and efficiency of the German market premium scheme. • Participation in direct marketing has increased, but so have support costs. • For intermittent RES, incentives for demand-oriented production are insufficient. • Efficiency gains from exposing RES to market risks entail several trade-offs

Green certificates will lead to increased electric power production

International Nuclear Information System (INIS)

Lind, Oddvar

2004-01-01

The implementation of green certificates will lead to increased electricity production from renewable energy sources and less risk of price crises. For the time being, a common market for green certificates will be established with Sweden from January 1, 2006. It is possible to realise a ''compulsory total quota'' of 20 TWh by 2016. Green certificates will imply a premium on the electricity bill. However, the quota system will imply increased power generation, which in turn tends to lower the price. Norway should in principle follow Sweden's definition of renewable energy: all new hydroelectric power, wind power, solar energy, wave and tidal power, biomass energy, and energy recovery. The certificate regime will apply to new investments in renewable power production. However, it would be natural to include the established renewable power production that is currently receiving support. Some critics fear that the consumers rather than the authorities will subsidize the production of green power. The point is being made that central EU countries may save great sums by investing in renewable energy in Norway

Analisis Green Product dan Green Marketing Strategy terhadap Keputusan Pembelian Produk The Body Shop di Manado Town Square

OpenAIRE

Soegoto, Agus Supandi; Lapian, Joyce; Ahmad, Fahlis

2016-01-01

: Pemasaran hijau (green marketing) akhir-akhir ini sudah merupakan trend di berbagai negara. Produk hijau (green product) semakin diminati karena pergeseran pola hidup dari produk yang instan ke produk yang menggunakan bahan alami dan baik untuk lingkungan. Untuk memenangkan persaingan Perusahaan harus mempunyai strategi yang tepat untuk memasarkan produknya. Penelitian ini bertujuan untuk mengetahui apakah Green Product dan Green Marketing Strategy secara simultan dan parsial apakah berpen...

Impact of Renewable Energy Forecast Imperfections on Market-Clearing Outcomes

DEFF Research Database (Denmark)

Ordoudis, Christos; Pinson, Pierre

2016-01-01

The increased integration of renewable energy sources, in particular wind and solar power, calls for changes in power system operation. Current market designs that are only efficient to accommodate limited uncertainty are highly challenged by the partly predictable renewable energy generation...

Efficient use of green taxes in the CHP sector

International Nuclear Information System (INIS)

Skovsgaard Nielsen, L.; Mognesen, Martin Frank; Pade, L.L.

2007-06-01

Since 1977 green taxes have been used in the Danish power and heat sector. Green taxes principally assure an efficient, market-based reduction of pollution by reducing the energy consumption or increasing the share of renewable energy in power and heat production. This report takes its point of departure in four potential barriers which prevent a marketbased, cost-effective increase of the proportion of renewable energy in power and heat production. We primarily concentrate on three policy measures. 5. green and lessgreen taxes; 6. mandatory combined heat and power production; 7. fuel restrictions. Furthermore, we analyse a fourth characteristic in the law: 8. high transactions costs connected to the enlargement of renewable energy. The purpose of the report is to describe how the four potential barriers contradict the theoretically efficient application of green taxes in the power and heat sector. We do this: 1) by clarifying how legislation in the power and heat sector affects the extension of renewable energy; and 2) by evaluating the theoretically efficient application of green taxes in the power and heat sector in relation to legislation. (au)

Helping 'light green' consumers walk the talk. Results of a behavioural intervention survey in the Swiss electricity market

Energy Technology Data Exchange (ETDEWEB)

Litvine, Dorian [University of Montpellier 1, LASER-CREDEN, UFR d' Economie, Montpellier (France); Wuestenhagen, Rolf [University of St. Gallen (Switzerland). IWOe-HSG

2011-01-15

While many consumer surveys show very positive attitudes towards renewable energy, the share of consumers actually purchasing green electricity is still in the single-digit percent range in most countries. What can be done to help consumers with positive attitudes towards green electricity to 'walk the talk', i.e. to behave consistently with their preferences? We developed a psychological model based on the theory of planned behaviour (TPB) to design a large-scale behavioural intervention survey with 1163 Swiss electricity consumers. Our results show that by providing information targeted at the key factors influencing the intention to purchase green electricity, namely attitudes towards purchase, social norms and perceived behavioural control, a significant increase in green electricity market share can be achieved. Our results show that price is not the only barrier to purchasing green electricity, and that information to increase the perceived benefit of buying green electricity as well as targeted communication to overcome inertia among retail electricity consumers are equally important factors. (author)

On-Site Renewable Energy and Green Buildings: A System-Level Analysis.

Science.gov (United States)

Al-Ghamdi, Sami G; Bilec, Melissa M

2016-05-03

Adopting a green building rating system (GBRSs) that strongly considers use of renewable energy can have important environmental consequences, particularly in developing countries. In this paper, we studied on-site renewable energy and GBRSs at the system level to explore potential benefits and challenges. While we have focused on GBRSs, the findings can offer additional insight for renewable incentives across sectors. An energy model was built for 25 sites to compute the potential solar and wind power production on-site and available within the building footprint and regional climate. A life-cycle approach and cost analysis were then completed to analyze the environmental and economic impacts. Environmental impacts of renewable energy varied dramatically between sites, in some cases, the environmental benefits were limited despite the significant economic burden of those renewable systems on-site and vice versa. Our recommendation for GBRSs, and broader policies and regulations, is to require buildings with higher environmental impacts to achieve higher levels of energy performance and on-site renewable energy utilization, instead of fixed percentages.

Status and Countermeasures for the Green Marketing of Agricultural Products Processing Enterprises in Yinchuan City,China

Institute of Scientific and Technical Information of China (English)

2010-01-01

Based on the overview and characteristics of agricultural products processing enterprise in Yinchuan City,green marketing status of agricultural products processing enterprise in Yinchuan City is introduced from the aspects of product strategy,pricing strategy,distribution strategy and promotion strategy.Problems in the green marketing of agricultural products processing enterprise are analyzed,such as the obvious contradiction between the processing demand and the raw materials,low level of comprehensive utilization of resources,no common demand for green consumption in Yinchuan City,weak strength of enterprise and no concept of green marketing,poor macro-control and insufficient input,neglecting the environmental production of materials during marketing,and insufficient input of enterprises in professional marketing personnel.In order to improve the green marketing ability of enterprises and the development of agricultural products processing enterprise in Yinchuan City,the following countermeasures are put forward:green marketing strategy(mainly including cultivating the green marketing strategy for enterprises,gathering of green information,and strengthening the marketing strategy of target market)and green marketing policy(mainly including green products policy,green price policy,green channel policy and green promotion policy).

Evaluation of the Development of the Renewable Energy Markets in Russia

Directory of Open Access Journals (Sweden)

Irina Aleksandrovna Grechukhina

2016-12-01

Full Text Available The aim of this study is to systemize and present the quantitative and quality evaluation of the economic and non-economic effects of the implementation of the new mechanism of the support of renewable energy in Russia. It should allow meeting the middle-term goal of 2.5 % of renewables at the Russian wholesale electricity market by 2024. To achieve this aim, in the introduction part of the article, a detailed description of the new mechanism of the support of the renewable energy in Russia is presented. It is based on the payment for energy in the wholesale electricity market. The estimated aggregate positive effect resulting from this mechanism’s implementation was expected as follows: a replacement of non-renewable fossil fuels to renewable energy, b reduction of carbon dioxide emissions, c the average prices reduction in the wholesale electricity market, d reduction of the costs on environmental measures and health protection measures in traditional power generation, e creating new jobs, f reduction of fresh water used for cooling in traditional power generation, g multiplicative effects from the development of renewable energy and etc. The resulting economic effect is estimated at 47.77 billion rubles per year by 2024. The authors relied on expert estimates, forecasts of the Ministry of Energy and the Ministry of Economic Development, the Russian Energy Agency, the International Energy Agency, the International Agency for Renewable Energy, the Renewable Energy Policy Network for the 21st Century, the experience of foreign countries, the data of Russian Federal State Statistics Service.

Impacts of integration of production of black and green energy

International Nuclear Information System (INIS)

Zhou, Huizhong; Tamas, Meszaros Matyas

2010-01-01

As the mandate for minimum renewable sources renders Tradable Green Certificates (TGCs) an essential input for power generation, it may induce mergers between power companies of conventional and renewable sources. Such mergers enable the integrated firms to extend market power from the TGC market to the physical energy market. We find that the price of TGCs is indeed higher in the integrated market than the disintegrated market, indicating the presence of market power leveraging. However, despite higher TGC price, the total supply of electricity is greater under integration than disintegration, reflecting efficiency gains from vertical integration, which eliminates double marginalization. The thrust of this paper is that market changes induced by environmental policies will in turn affect environmental and economic regulations. For example, increased supply resulting from integration induced by the renewable source mandate may reduce the effectiveness of programs that promote energy saving behavior, but at the same time creates room for raising the minimum of renewable sources without unduly depressing production and consumption. (author)

Conference on support mechanisms evolution and renewable energies integration in France and in Germany markets

International Nuclear Information System (INIS)

Praetorius, Barbara; Cruciani, Michel; Schwarz, Virginie; Nabe, Christian; Mayer, Joerg; Vogel, Wolfram; Abegg, Janosch; Lioret, Sonia; Avedissian, Franck; Cosse, Julien; Woodhouse, Stephen; Bradbury, Simon; Mollard, Matthieu; Solal, Lucie; Nodari, Antonio

2015-01-01

The French-German office for Renewable energies (OFAEnR) organised a conference on the support mechanisms evolution and the renewable energies integration in France and in Germany markets. In the framework of this French-German exchange of experience, participants exchanged views on the current support mechanisms in both countries and on their forthcoming legal modifications. The legal framework of direct renewable energy selling in the German market and the impacts and challenges of this model were addressed as well. Technical aspects of auction sales of electricity were approached too and illustrated with experience feedbacks from direct selling operators. This document brings together the available presentations (slides) made during this event: 1 - Tenders for Renewable energy and the German Energiewende - Perspectives, challenges, debates (Barbara Praetorius); 2 - Promotion of energy from renewable sources - A short analysis of the French public policy 2000 -2014 (Michel Cruciani); 3 - Support schemes for renewables in France and their evolution as foreseen in the energy transition law (Virginie Schwarz); 4 - Direct electricity selling on the wholesale market: legal framework and perspective - a French-German comparison (Christian Nabe); 5 - Self-consumption and power purchase Business framework in Germany (Joerg Mayer); 6 - Successful Integration of Renewable energies in the Market: the Role of the Power exchange (Wolfram Vogel); 7 - Earn money and do good by marketing renewables (Janosch Abegg); 8 - Proposals for a new electricity market design (Sonia Lioret)

Green electricity buyer's guide

International Nuclear Information System (INIS)

Kelly, B.; Klein, S.; Olivastri, B.

2002-06-01

The electricity produced in whole or in large part from renewable energy sources like wind, small hydro electricity and solar energy, is generally referred to as green electricity. The authors designed this buyer's guide to assist customers in their understanding of green electricity, as the customers can now choose their electricity supplier. The considerations and steps involved in the purchasse of green electricity are identified, and advice is provided on ways to maximize the benefits from the purchase of green electricity. In Alberta and Ontario, customers have access to a competitive electricity market. The emphasis when developing this guide was placed firmly on the large buyers, as they can have enormous positive influence on the new market for green electricity. The first chapter of the document provides general information on green electricity. In chapter two, the authors explore the opportunity for environmental leadership. Chapter three reviews the basics of green electricity, which provides the link to chapter four dealing with the creation of a policy. Purchasing green electricity is dealt with in Chapter five, and maximizing the benefits of green electricity are examined in Chapter Six. 24 refs., 3 tabs

The duties of public service in relation to cogeneration and renewable energy sources

International Nuclear Information System (INIS)

Suzzoni, P.

2004-01-01

In France, the costs of programs for cogeneration and renewable energy are ultimately paid by consumers via mechanisms based on bids, the obligation to purchase at a guaranteed price, and an evaluation made by the energy regulation Commission. The emission permit (or green certificate) guaranties that the amount of electricity delivered by the producer to the distribution network comes from renewable primary energy sources. A special market devoted to emission permits could be set independently from that of electricity, this market would allow electricity producers to reach a minimal ratio of electricity issued from renewable energy sources. The suggestion made is to test in France marketed emission permits before creating a European market

Balancing Area Coordination: Efficiently Integrating Renewable Energy Into the Grid, Greening the Grid

Energy Technology Data Exchange (ETDEWEB)

Katz, Jessica; Denholm, Paul; Cochran, Jaquelin

2015-06-01

Greening the Grid provides technical assistance to energy system planners, regulators, and grid operators to overcome challenges associated with integrating variable renewable energy into the grid. Coordinating balancing area operation can promote more cost and resource efficient integration of variable renewable energy, such as wind and solar, into power systems. This efficiency is achieved by sharing or coordinating balancing resources and operating reserves across larger geographic boundaries.

Penerapan Green Marketing Pada Upaya Membentuk Brand Image Dalam Menciptakan Corporate Image Go Green (Studi Pada PT. Cabot Indonesia, Jakarta)

OpenAIRE

Khoirudin, Miftah; Hidayat, Kadarisman; Yulianto, Edy

2016-01-01

This research uses descriptive research with qualitative approach, with two formulation of the problem, namely; How does the process of implementing green marketing PT Cabot Indonesia as an effort to build the brand image?; How does the brand image of green marketing PT Cabot Indonesia in creating a corporate image go green? These results indicate that; Process of green marketing according to Peattie divided into 7 implementation of internal and 7 implementation of external and 4 indicators o...

Renewable Energies and European Union Law: between (internal) market and general interest

International Nuclear Information System (INIS)

Alvesdu, Carlos Manuel

2014-01-01

The various legislative instruments of the European Union related to renewable energy illustrate the complex relationship between the market and the public interest in the EU. How does the European public power articulate the public interest and the market? Such European laws are united by the way of a dialectical common approach. Firstly, it is about using the market to achieve the public interest, namely the protection of the environment. Therefore, the promotion of renewable energies, as a public interest goal, largely depends on the market. However, the market can do wrong. When the market is insufficient, fallible, the European Union will not hesitate to intervene to inflect it, in the name of the public interest

Marketing of new Technologies: The case of Renewable Energies in the UK

DEFF Research Database (Denmark)

Brem, Alexander; Muehlmann, F.; Sarmiento, T.

2011-01-01

The market in the UK for renewable energy is arguably at a very critical phase in its development. Key drivers for current policy include energy security, climate change and energy prices, added to which the UK has agreed specific targets with other EU countries to help meet these challenges....... The paper includes a general overview of worldwide energy demand and a comprehensive overview of renewable energy alternatives. Based on that, it describes the development of the UK renewables marketplace with a market overview including a summary of selected key organisations currently operating. Finally......, this paper recapitulates the key findings of our quantitative research, based on a survey of 65 organisations operating in the market, into the state of the UK market, including a view on the trends and outlook for the future. Finally, the paper offers some concluding remarks which state, among others...

Barriers to retail marketing of renewable energy products in an energy-rich province

International Nuclear Information System (INIS)

Haner, S.A.

1999-01-01

Personal experiences in attempting to market photovoltaics and other renewable energy products in Alberta, a province rich in energy sources, are recounted as part of an exploration of ways to help industry to develop strategies that will advance the acceptance of renewable energy products, particularly in areas of the world that are not concerned about energy supply. Social acceptability, emphasis on a healthy and convenient lifestyle associated with renewable energy products, practical, user-friendly products, and competitive prices, are some of the key elements in successfully marketing renewable energy products

Willingness to pay lip service? Applying a neuroscience-based method to WTP for green electricity

International Nuclear Information System (INIS)

Herbes, Carsten; Friege, Christian; Baldo, Davide; Mueller, Kai-Markus

2015-01-01

Consumers' willingness to pay (WTP) represents a central question for providers of renewable energy. Most studies on the subject have used contingent valuation and choice experiments. However, all empirical designs employed to date suffer from serious biases, such as strategic behavior. We introduce a novel neuroscience-based approach to renewable energy-related WTP research, Neuropricing, which eliminates some of these biases. We tested consumers' WTP for two different green electricity products and found WTP for these products to be about 15% above that for a non-green electricity tariff. Our results suggest that Neuropricing is indeed able to eliminate strategic behavior. Moreover, this approach allows for WTP studies with much smaller sample sizes than traditional methods require. The neuroscience methodology can be used by researchers and marketers alike not only for testing the effects of product attributes on WTP but also for evaluating WTP effects of specific messages in marketing communications. Thus it may lead to a better understanding of consumer behavior and hence facilitate more successful marketing of renewable energy. - Highlights: • We introduce a neuroscience-based method for studying consumer WTP for green energy. • WTP derived from Neuropricing is above self-reported WTP for green energy. • Neuropricing allows smaller samples and eliminates respondents' strategic behavior. • Neuropricing offers a powerful new resource for companies marketing green energy. • Neuropricing offers new perspectives for architects of energy policy.

Green marketing in the Massachusetts electric company retail competition pilot program

Energy Technology Data Exchange (ETDEWEB)

Rothstein, S.M.; Fang, J.M.

1997-10-01

With electric industry restructuring initiatives being introduced on the state and federal levels, retail access pilot programs serve an important function for examining competitive market issues, as well as marketing strategies and customer reactions to different power supply options. The experience gained through these pilots provides important insights into future power market operations, including the market for green power. The Massachusetts Electric Company`s (MECo`s) Choice: New England pilot for residential and small-business customers was a voluntary program developed primarily to test the billing and metering logistics that distribution companies will need in the competitive market. The pilot also offered a preview of program implementation and marketing under customer choice. It was the first retail competition pilot to explicitly include green power options in program design. The MECo pilot`s energy suppliers were selected through the issuance of a request for proposals (RFP). Respondents were asked to submit bids in one or more of three energy supply categories-price, green, and other options. These options were developed by the pilot administrator through internal meetings, discussions with state officials and other stakeholders, and a review of information from other similar pilots. For the green option, the pilot administrator did not establish a green standard. Instead, suppliers were allowed to submit offers that promoted environmental stewardship. Customer response to the different green options are reported. The pilot results clearly demonstrate that, in a competitive situation, there is interest in a variety of energy supply options, including green options. 2 tabs.

Basic concepts for designing renewable electricity support aiming at a full-scale transition by 2050

International Nuclear Information System (INIS)

Verbruggen, Aviel; Lauber, Volkmar

2009-01-01

Renewable electricity supply is a crucial factor in the realization of a low-carbon energy economy. The understanding is growing that a full turn-over of the electricity sectors by 2050 is an elementary condition for avoiding global average temperature increase beyond 2 C. This article adopts such full transition as Europe's target when designing renewable energy policy. An immediate corollary is that phasing-in unprecedented energy efficiency and renewable generation must be paralleled by phasing-out non-sustainable fossil fuel and nuclear power technologies. The double phasing programme assigns novel meaning to nearby target settings for renewable power as share of total power consumption. It requires organizing in the medium term EU-wide markets for green power, a highly demanding task in the present context of poorly functional markets in brown power. The EU Commission's 2007/2008 proposals of expanding tradable certificates markets were not based on solid analysis of past experiences and future necessities. The keystone of sound policies on renewable electricity development is a detailed scientific differentiation and qualification of renewable electricity sources and technologies, for measuring the huge diversity in the field. We provide but structuring concepts about such qualification, because implementation requires extensive research resources. Support for renewable electricity development is organized via feed-in prices or premiums, and via quota obligations connected to tradable green certificates. Green certificates are dependent on physical generated renewable power, but separable and no joint products. Contrary to conventional wisdom we argue their separation in cost analysis but firm linking during trade. A few graphs illustrate the importance of assigning qualities to different renewable power sources/technologies. Feed-in systems based on an acceptable qualification perform generally better than certificate markets imposing uniform approaches on a

Perspectives of the Market of green products

International Nuclear Information System (INIS)

Gonzalez Elias, Andres

2000-01-01

The advance of environmental strategies in Colombia during the nineties, Cleaner Production mainly, showed to the industry the benefits of environmental management. In the last five years some of the Colombian enterprises became leaders on the management of the environment because their initiatives and the continuous work supported by the regional authorities for environmental protection. The results of the CP programs in different sectors enhanced the innovative capacity of enterprises. In the other hand the development of environmental regulations and the evolution of the competitiveness parameters in the regional and foreign markets claims for new initiatives near to the Colombian industries that are in the need to maintain the level obtained through hard efforts in the past years. The vision of an environmental management oriented to life cycle of product complements the CP efforts because involves environmental issues on design and product development process with the purpose to increase the green product participation in market. This paper presents a sight of the possible future development of the green market in our country by two ways. At the first we identify trends towards the green market in the current institutional process of the environmental sector in Colombia and in the second, provides an instrumental view of the relationship between the LCA and the environmental management product oriented

Establishing a local authority market for green power

International Nuclear Information System (INIS)

Turnbull, A.; Evans, N.

1999-01-01

This report summarises the findings of a project examining ways to maximise the potential local authority market for green power by investigating procurement and supply issues, and also surveying local authorities engaged in green power procurement and green electricity suppliers. A review of the local authority procurement process is presented, and the way in which procurement practices had to be adapted to allow local authorities to purchase green power is explored. Appendices give details of the questionnaires used with 22 local authorities, five case study local authorities, and the green suppliers

Establishing a local authority market for green power

Energy Technology Data Exchange (ETDEWEB)

Turnbull, A.; Evans, N.

1999-07-01

This report summarises the findings of a project examining ways to maximise the potential local authority market for green power by investigating procurement and supply issues, and also surveying local authorities engaged in green power procurement and green electricity suppliers. A review of the local authority procurement process is presented, and the way in which procurement practices had to be adapted to allow local authorities to purchase green power is explored. Appendices give details of the questionnaires used with 22 local authorities, five case study local authorities, and the green suppliers .

Green jobs? Economic impacts of renewable energy in Germany

International Nuclear Information System (INIS)

Lehr, Ulrike; Lutz, Christian; Edler, Dietmar

2012-01-01

The labor market implications of large investment into renewable energy (RE) are analyzed in this text. Although a growing RE industry can be observed in Germany the overall effect of large increases of RE based electricity and heat generating technologies on the German economy require a careful model based analysis. The applied model PANTA RHEI has been used among others to evaluate the German energy concept in 2010. It takes positive and negative impacts of RE into account. The paper shows the overall effects under different assumptions for fossil fuel prices, domestic installations and international trade. The results are sensitive to assumptions on the development of RE world markets and German exports to these markets. Almost all of these scenarios exhibit positive net employment effects. Under medium assumptions net employment of RE expansion will reach around 150 thousand in 2030. Only with assumptions for German RE exports below today's level, net impacts are slightly negative. Gross employment will increase from 340 thousand in 2009 to between 500 and 600 thousand in 2030. - Highlights: ► This paper analyzes labor market implications of large investment into renewable energy (RE) in Germany. ► It shows the overall effects under different assumptions. ► The development of world markets and German RE exports are very important. ► Net employment of RE expansion will reach around 150 thousand in 2030. ► Gross employment will increase to between 500 and 600 thousand in 2030.

Essays on the efficient integration of renewable energies into electricity markets

Energy Technology Data Exchange (ETDEWEB)

Obermueller, Frank

2018-01-09

The dissertation ''Essay on the Efficient Integration of Renewable Energies into Electricity Markets'' consists of five research articles which shed light on the efficient integration of renewable energies into electricity markets. A major share of renewable energies has characteristics which differ from classical conventional generation technologies. The uncertain weather-dependent characteristics in combination with almost-zero marginal generation costs raise new challenges to some parts of the electricity system. On the other side, the promotion of renewable energies seems promising to achieve the Energy Transition targets and reduce Germany's CO{sub 2}-emissions. This becomes relevant in the light of the 2015 UN Climate Change Conference which negotiated the Paris Agreement to tackle climate change, e.g. by the restriction of global warming to a maximum of 2 C, and translate to CO{sub 2}-reduction efforts, especially for the carbon-dioxide intense electricity sectors. The five research papers focusing on different aspects and potential inefficiencies of the renewable energy market integration. The focus can roughly be separated into temporal and regional efficiency examinations. The temporal efficiency is subject to paper 1, paper 2 and paper 3. The regional efficiency is subject to paper 5 which is based on the preliminary findings and the generated dataset in paper 4.

Essays on the efficient integration of renewable energies into electricity markets

International Nuclear Information System (INIS)

Obermueller, Frank

2018-01-01

The dissertation ''Essay on the Efficient Integration of Renewable Energies into Electricity Markets'' consists of five research articles which shed light on the efficient integration of renewable energies into electricity markets. A major share of renewable energies has characteristics which differ from classical conventional generation technologies. The uncertain weather-dependent characteristics in combination with almost-zero marginal generation costs raise new challenges to some parts of the electricity system. On the other side, the promotion of renewable energies seems promising to achieve the Energy Transition targets and reduce Germany's CO 2 -emissions. This becomes relevant in the light of the 2015 UN Climate Change Conference which negotiated the Paris Agreement to tackle climate change, e.g. by the restriction of global warming to a maximum of 2 C, and translate to CO 2 -reduction efforts, especially for the carbon-dioxide intense electricity sectors. The five research papers focusing on different aspects and potential inefficiencies of the renewable energy market integration. The focus can roughly be separated into temporal and regional efficiency examinations. The temporal efficiency is subject to paper 1, paper 2 and paper 3. The regional efficiency is subject to paper 5 which is based on the preliminary findings and the generated dataset in paper 4.

Market segmentation and willingness to pay for green electricity among urban residents in China: The case of Jiangsu Province

International Nuclear Information System (INIS)

Zhang, Lei; Wu, Yang

2012-01-01

The objective of this study is to identify market segments and estimate the residents’ willingness to pay (WTP) for green electricity (green-e) in China for the large-scale promotion of energy projects from renewable sources that do not rely solely on energy policies. Based on an analysis of non-use values of green-e as well as the application of the contingent valuation (CV) method and payment card (PC) introduction technology, the average WTP ranges from RMB 7.91 yuan/month to 10.30 yuan/month (approximately US$ 1.15–1.51/month with an exchange rate of 6.83 yuan/US$ yuan/US$) for urban residents in Jiangsu Province. The current work also explores the differences in demographic variables across varying WTP amounts and the different marginal effects of demographic variables at the same level of WTP. The findings reveal that there are significant differences in demographic variables, such as level of education, household income and location of residence, across the population segments. Moreover, the finding that some respondents with high income and higher education prefer higher WTP amounts to lower WTP amounts suggests that green-e is a luxury product, and consequently, a Veblen effect exists in certain Chinese market segments. - Highlights: ► The value of green electricity manifests itself primarily in the form of non-use value. ► The average WTP for green-e ranges from RMB 7.91 yuan/month to 10.30 yuan/month. ► The differences in demographic variables across varying WTP are significant. ► The marginal effects of demographic variables at the same WTP are different. ► Green-e is still a luxury product and Veblen effect exits in particular segment.

Selling the green dream

International Nuclear Information System (INIS)

Wood, E.

2005-01-01

The article discusses the marketing and sales of energy generated from renewable energy sources. To purchase environmental energy in the USA, the consumer need do no more than tick a box on a sheet of paper. But, it is not just households that opt for green energy: businesses are also willing customers. A factor in the success in selling green energy to big business is that the retail price of wind power can be held constant over periods of several years, whereas fossil fuel prices can fluctuate wildly. Details of sources and sales of the top ten companies selling green energy are given

The future of renewable energy sources in Romania

International Nuclear Information System (INIS)

Matei, Magdalena; Cristache, Adriana; Ene, Simona; Matei, Lucian

2004-01-01

Assuming that RES developments are in line with the indicative targets of the EU Directive for 2010 and that the present support mechanisms applied to EU-15 in the year 2001 remain unchanged at that time, the total RES payments in 2010 for the EU-15 countries using direct support for RES can be estimated at EURO 22 billion, with prices ranging from 2.7 EUROc/kWh in Finland to 9 EUROc/kWh in Germany and Luxembourg, and 11.9 EUROc/kWh in Italy with a weighted average of 6.8 EUROc/kWh. Compared to average wholesale electricity market price, RES support in EU-15 countries in 2010 would amount to 13.3 %, varying between 2.6% in Belgium to about 56% in Denmark. In case of EU-15 countries using only feed-in tariffs to promote RES, the weighted average of RES direct support is 17% If the existing RES direct support schemes continue to 2010 (including feed-in tariffs), this will result in a very substantial level of expenditure, with a significant impact on the average level of European electricity prices, with very significant variability and thus potential market distortions between countries. Romanian Governmental Decision No. 443/2003 aimed to the harmonization of the national legislative framework with EU Directive. The harmonization of Romanian legislative framework with European Union regulation concerning the promotion of renewable resources has to contribute to new renewable resources penetration into the electricity market. The development of the EU green electricity market could offer good opportunities for Romania. The harmonization of Romanian legislative framework with European Union regulation concerning the promotion of renewable resources has to contribute to new renewable resources penetration into the electricity market. The important share of large hydroelectricity generated in Romania could represent a good opportunity for Romania to participate in the EU green electricity market, but the key problem in Romania's case is the target of 12.5 % of RES-E in

Renewing Marketing Strategy in Kenyan Automobile Industry

OpenAIRE

Kalliokuusi, Miriam

2013-01-01

This thesis studies how to renew existing marketing strategies for case company; in so doing, the thesis fulfills its main objective. Company X, a market leader in the Kenyan automobile sector and has various well-known brands under their corporate umbrella. The automobile industry in Kenya has faced some hardship with steady decline in sales in the last couple of years and Mercedes-Benz as a brand suffered under the circumstances. One major cause of the drop in sales is due to the influx of ...

Incidences and Analyses of Green Marketing Strategy in Colombian Exports Incidences and Analyses of Green Marketing Strategy in Colombian Exports

Directory of Open Access Journals (Sweden)

Anne Marie Zwerg-Villegas

2008-12-01

Full Text Available As environmental awareness plays a more prominent role in purchasing decisions, as consumers demand improved corporate responsibility, and as national governments implement regulation of not just the immediate firm’s environmental impact, but instead on the impact throughout the value chain; those corporations which participate in green marketing strategies will be positioned for marketplace competitive advantage. This paper takes the reader through a literature review to define green marketing and applies the term to Colombian exporting firms recognized for their environmental practices or products. A survey of seventy-five small and medium sized Colombian exporters determines usage and perceptions of green marketing practices. Research indicates that Colombian small and medium sized firms do not yet feel market pressures to adopt green marketing strategies, but do so based on corporate level ethics.Mientras la conciencia ambiental juega un papel más importante en las decisiones decompra, los consumidores demandan mejoras en la responsabilidad corporativa y losgobiernos nacionales implementan legislación para reglamentar no solo el impactoambiental de la empresa inmediata sino también de la cadena de valor entera; lascorporaciones que participan en estrategias de mercadeo verde se posicionarán parala ventaja competitiva en el mercado. Esta obra lleva al lector por un recuento literariopara definir al mercadeo verde y después aplica el término a empresas colombianas exportadoras reconocidas por sus prácticas o productos ambientales. La encuestade setenticinco pequeñas y medianas empresas exportadoras determina el uso ypercepciones de las prácticas de mercadeo verde. La investigación demuestra queempresas pequeñas y medianas colombianas no sienten presiones del mercado poradoptar estrategias verdes sino se hace por ética corporativa.

The influence of banking and borrowing under different penalty regimes in tradable green certificate markets - results from an experimental economics laboratory experiment

International Nuclear Information System (INIS)

Schaeffer, G.J.; Sonnemans, J.

2000-01-01

A theoretical study to asses the influence of banking and borrowing under various penalty systems for tradable green certificates (TGC) is described. It was shown that at least in theory, TGC systems can be an effective and efficient means of encouraging the use of renewables. The study focused on market dynamics in situations where the obligatory demand of the market must deal with fines for non-compliance. The laboratory experiment is described in detail and flow diagrams are shown. The author claims that experiments of this type can add to the understanding of environmental and market dynamics. A list of policy implications and recommendations is given

Mathematical modelling of electricity market with renewable energy sources

International Nuclear Information System (INIS)

Marchenko, O.V.

2007-01-01

The paper addresses the electricity market with conventional energy sources on fossil fuel and non-conventional renewable energy sources (RESs) with stochastic operating conditions. A mathematical model of long-run (accounting for development of generation capacities) equilibrium in the market is constructed. The problem of determining optimal parameters providing the maximum social criterion of efficiency is also formulated. The calculations performed have shown that the adequate choice of price cap, environmental tax, subsidies to RESs and consumption tax make it possible to take into account external effects (environmental damage) and to create incentives for investors to construct conventional and renewable energy sources in an optimal (from the society view point) mix. (author)

Selling wind: Lessons in green niche marketing

Science.gov (United States)

Worden, Gregory Edward

Concern about global warming, energy independence, and threats to oil supply have increased attention on wind and other forms of renewable energy. Yet after more than twenty years, the wind industry remains dependent on government interventions. This research examined the potential of renewable energy credits (RECs) to help wind energy become profitable. Messages used to promote wind and solar energy RECs were compared with those for sustainable building materials. Findings confirm a still immature approach to marketing and sales. None of those interviewed either recognized the value of or had taken action to ensure customer retention nor recognized the role socially conscious and active consumers might play in promoting and helping develop the industry. Recommended actions include continuing research on effective marketing strategies and development of a coordinated industry message.

Green Power 2011. The KPMG Renewable Energy M and A report

International Nuclear Information System (INIS)

2011-05-01

This report is KPMG's annual review of M and A (Mergers and Acquisition) activity within the renewable energy sector. It takes a look at the changes and trends in the sector to provide insight on where the market is heading. Throughout 2010, global renewable energy M and A deals surged to an increase of over 70 percent on the 260 deals completed in 2009. This trend has continued in 2011, with a record 141 renewable M and A deals totalling USD 11.2bn being announced in the first quarter of 2011.

Sufficient Flexibility and Capacity in Electricity Markets with Renewables: A Review of Innovative Market Mechanisms

DEFF Research Database (Denmark)

Sekamane, Jonas Khubute; Katz, Jonas; Skytte, Klaus

2017-01-01

This review of the literature collects innovative market mechanisms that tend to get overlooked in the discussion of whether unassisted energy-only markets can ensure sufficient capacity or if capacity remuneration mechanisms are required. The paper complements existing literature reviews...... and pinpoints advantageous research areas relating to the market design of electricity systems with high shares of variable renewable energy...

Green serves the dirtiest. On the interaction between black and green quotas

Energy Technology Data Exchange (ETDEWEB)

Boehringer, Christoph [Oldenburg Univ. (Germany). Dept. of Economics; Rosendahl, Knut Einar [Statistics Norway Research Department, Oslo (Norway)

2009-10-15

Tradable black (CO2) and green (renewables) quotas gain in popularity and stringency within climate policies of many OECD countries. The overlapping regulation through both instruments, however, may have important adverse economic implications. Based on stylized theoretical analysis and substantiated with numerical model simulations for the German electricity market, we show that a green quota imposed on top of a black quota does not only induce substantial excess cost but serves the dirtiest power technologies as compared to a black quota regime only. (orig.)

Has renewable energy induced competitive behavior in the Spanish electricity market?

International Nuclear Information System (INIS)

Ciarreta, Aitor; Espinosa, Maria Paz; Pizarro-Irizar, Cristina

2017-01-01

Recent energy policy has favored a massive introduction of Renewable Energy Sources on electricity markets, which has greatly impacted their performance. First, the electricity price has decreased as a consequence of the so-called merit-order effect. Another relevant effect is associated to the intermittent nature of Renewable Energy, which has increased the cost of ancillary services. A third and important aspect, less addressed in the literature, is the induced change in the strategic behavior of the conventional electricity producers. In principle, the entry of new generators in a concentrated market would make it more competitive and change the strategic behavior of the incumbents. We test this hypothesis for the Spanish wholesale market. While we find no significant change in behavior for Nuclear, Hydropower and Coal, a change is observed in Combined Cycle bidding strategies after the entry of renewable generators. Our analysis shows that the massive entry of Renewable Energy Sources made other generators' behavior more competitive in the short run, but the effect was not persistent. - Highlights: • The indirect effects of RES affect prices in electricity markets. • RES induced little change in Nuclear, Coal and Hydropower generation. • Combined Cycle bidding strategies have evolved to adapt to the introduction of RES. • RES made Combined Cycle's behavior more competitive in the short run. • The competitive effect induced by RES is not persistent in the long run.

Green marketing impact on a company’s success : studying the case of Patagonia

OpenAIRE

Ventura, Manuel Robles Machado Simões

2016-01-01

The increased demand for products with low environmental impact has increased the number of green marketing campaigns released during the last years. However, the impact of green marketing in companies’ performance is not clear. It mainly depends on the company’s characteristics and the perceived honesty of their green claims. Thus, the present study aimed to analyze the impact of green marketing in a particular company, Patagonia. Patagonia is recognized as a pioneer in corporate environment...

Creative market development : marketing on a shoestring

International Nuclear Information System (INIS)

McLeod, D.

2004-01-01

The initiatives that led to the development, construction and financing of Toronto's wind turbine by the Toronto Renewable Energy Co-op (TREC) were outlined in this PowerPoint presentation. The initiative for this first urban-based turbine in North America stemmed from a lack of green power in Ontario's energy market and a strong push from the public for more green power. TREC researched a variety of potential wind tower sites in Toronto and submitted a pre-feasibility report. The construction of the wind turbine involved a joint venture between WindShare and Toronto Hydro Energy Services. The basic principals behind co-operative financing were reviewed along with the challenges of marketing the project

MARKETING PROGRAMS FOR GREEN PRODUCTS IN ACHIEVING ECOLOGICAL SUSTAINABILITY

OpenAIRE

Gabriela CĂPĂȚÎNĂ; Roxana-Denisa STOENESCU

2015-01-01

This article explores one dimension of green marketing programs: their potential application as a solution in achieving and maintaining the ecological sustainability on global market. We examine the necessity to develop and launch green products which can respond to environment degradation as a treatment against this phenomenon. This paper is structured in three sections: the first section is related to a clear delimitation and a better understanding of terms; the second one is an overvi...

Proceedings of the 14. Annual national conference of the Canadian Wind Energy Association: emissions trading and green power : profitability for buyers and sellers

International Nuclear Information System (INIS)

1998-01-01

Renewable energy sources are gaining significance in the newly deregulated electricity markets. While much emphasis was placed on wind energy, this conference also presented the advantages of other renewables including solar, small hydro, and the capturing of methane gas from landfills. Consumers have become aware that, compared to fossil fuels, renewables provide many advantages including reduced atmospheric emissions and improved air quality. Renewable energy sources are regarded as a means to reduce greenhouse gas emissions and a response to the threat of climate change. The Conference addressed customer attitudes towards green energy, government initiatives in promoting renewable energy sources, and the mechanics and marketing of green power. refs., tabs., figs

Trends in Utility Green Pricing Programs (2004)

Energy Technology Data Exchange (ETDEWEB)

Bird, L.; Brown, E.

2005-10-01

In the early 1990s, only a handful of utilities offered their customers a choice of purchasing electricity generated from renewable energy sources. Today, nearly 600 utilities in regulated electricity markets--or almost 20% of all utilities nationally--provide their customers a "green power" option. Because some utilities offer programs in conjunction with cooperative associations or other publicly owned power entities, the number of distinct programs totals about 125. Through these programs, more than 40 million customers spanning 34 states have the ability to purchase renewable energy to meet some portion or all of their electricity needs--or make contributions to support the development of renewable energy resources. Typically, customers pay a premium above standard electricity rates for this service. This report presents year-end 2004 data on utility green pricing programs, and examines trends in consumer response and program implementation over time. The data in this report, which were obtained via a questionnaire distributed to utility green pricing program managers, can be used by utilities as benchmarks by which to gauge the success of their green power programs.

Trends in Utility Green Pricing Programs (2003)

Energy Technology Data Exchange (ETDEWEB)

Bird, L.; Cardinal, K.

2004-09-01

Utilities first began offering consumers a choice of purchasing electricity generated from renewable energy sources in the early 1990s. Since then, the number of U.S. utilities offering green pricing programs has steadily grown. Today, more than 500 utilities in regulated electricity markets--or about 16% of all utilities nationally--offer their customers green power options. Because some of these utilities offer programs in conjunction with cooperative associations or other public power entities, the number of distinct programs is slightly more than 100. Through these programs, more than 33 million customers spanning 34 states have the ability to purchase renewable energy to meet some portion or all of their electricity needs, or make contributions to support the development of renewable energy resources. Typically, customers must pay a premium above standard electricity rates for this service. This report presents year-end 2003 data on utility green pricing programs, and examines trends in consumer response and program implementation over time. The data provided in this report can be used by utilities as benchmarks by which to gauge the success of their green power programs.

Green electricity - experiences from USA; Groen el - erfarenheter fraan USA

Energy Technology Data Exchange (ETDEWEB)

Graens, N

1995-10-01

Environmental concern has opened a market for electric power produced from renewable energy sources in USA. A number of American electric utilities have responded to the interest from the public and offered green electricity at a price somewhat above the normal rates. Most of these programs, that have existed for a few years, have succeeded quite well, giving the utilities better relations to their customers and experiences from marketing new products. The customers have been satisfied and shown enthusiasm for the new product. The present report reviews the attitudes to and drive behind green electricity from/relative to utilities, customers, environmental organizations and authorities. The programs and experiences of the utilities are described, and the prospects for green power on a deregulated market are discussed. Speculations about market responses to green power in Sweden are also made. 37 refs, 13 figs

Promoting renewable energy through capacity markets: An analysis of the Russian support scheme

International Nuclear Information System (INIS)

Boute, Anatole

2012-01-01

Most existing support schemes aim to stimulate the deployment of renewable energy sources in the electricity sector on the basis of the electricity output (MW h) of renewable energy installations. Support is anchored in the electricity commodity market. In contrast to this established approach, Russia intends to promote renewable energy through the capacity market. The idea is to remunerate investors for the installed capacity (MW) of their installations, in particular for the availability of their installations to produce electricity. This article argues that, contrary to the implicit consensus, a capacity-based approach to supporting renewable energy can provide an alternative to the current output-based schemes. Capacity-based schemes limit the incentive that the operators of renewable energy installations currently have under output-based schemes to deliver electricity to the grid even in periods of low demand. These schemes also provide investors with a more predictable income flow. However, to be successful, the regulation of capacity supply – currently designed for flexible power plants – needs to accommodate the specific production patterns of variable renewable energy installations. This paper examines ways to overcome this challenge in Russia and provides more general conclusions on the complex interaction between capacity markets and renewable energy investments.

The market premium of the German Renewable Energy Sources Act 2012. Does it really contribute to both market and system integration of renewables?; Die Marktpraemie im EEG 2012. Ein sinnvoller Beitrag zur Markt- und Systemintegration erneuerbarer Energien?

Energy Technology Data Exchange (ETDEWEB)

Gawel, Erik [Helmholtz-Zentrum fuer Umweltforschung, Leipzig (Germany). Dept. Oekonomie; Univ. Leipzig (Germany). Inst. fuer Infrastruktur und Ressourcenmanagement; Purkus, Alexandra [Helmholtz-Zentrum fuer Umweltforschung (Germany). Dept. Bioenergie

2013-03-15

With the share of renewable energies within the electricity sector rising, improving their market integration (i.e. inclusion in the steering and remuneration processes of the electricity market) and system integration (i.e. enhanced responsibility for grid stability) is of increasing importance. To transform the energy system efficiently while ensuring security of supply, it is necessary to increase the alignment of renewable electricity production with short- and long-term market signals. The German Renewable Energy Sources Act 2012 introduced the market premium to provide market experience to renewable plant operators and incentives for demand-oriented electricity production. Shortly after its introduction, the instrument is already being criticised as ineffective and expensive. Building on early experiences, this article examines whether the market premium in its current design improves market and/or system integration, and if it seems suitable in principle to contribute to these aims (effectiveness). Also, potential efficiency gains and additional costs of ''administering integration'' are discussed (efficiency). While market integration in a strict sense (i.e. exposing renewables to price risks) is not the purpose of the market premium, it has successfully increased participation in direct marketing. However, windfall profits are high, and the benefits of gradually leading plant operators towards the market are questionable. Incentives for demand-oriented electricity production are established, but they prove insufficient particularly in the case of intermittent renewable energy sources. A continuation of the instrument in its current form therefore does not seem recommendable. To conclude, potential alternative solutions are presented.

Capacity market design and renewable energy: Performance incentives, qualifying capacity, and demand curves

Energy Technology Data Exchange (ETDEWEB)

Botterud, Audun; Levin, Todd; Byers, Conleigh

2018-01-01

A review of capacity markets in the United States in the context of increasing levels of variable renewable energy finds substantial differences with respect to incentives for operational performance, methods to calculate qualifying capacity for variable renewable energy and energy storage, and demand curves for capacity. The review also reveals large differences in historical capacity market clearing prices. The authors conclude that electricity market design must continue to evolve to achieve cost-effective policies for resource adequacy.

Renewable energy policy and electricity market reforms in China

International Nuclear Information System (INIS)

Cherni, Judith A.; Kentish, Joanna

2007-01-01

The article examines the potential effectiveness of the renewable energy policy in China and its regulatory Law framework. It frames the option of renewable energy technology within the background of the long-lasting electricity problems that China has faced including serious supply shortages, reliance on coal, and severe environmental contamination. Its dual administrative and ownership system based on state and privately owned industry is discussed together with the market reform measures adopted in the sector. Current renewable energy policy is analysed, and the scope of the 2005 Renewable Energy Promotion Law is investigated. This is conducted within the context of the electricity sector reform that China adopted, and its effects upon the prospects of encouraging as well as expanding the development of renewable energy. This study draws upon primary information collected from interviews with stakeholders on the policy adequacy, and identifies three main types of shortcomings that have interfered with a more successful expansion of renewable energy in China. (author)

Mobilizing Public Markets to Finance Renewable Energy Projects: Insights from Expert Stakeholders

Energy Technology Data Exchange (ETDEWEB)

Schwabe, P.; Mendelsohn, M.; Mormann, F.; Arent, D. J.

2012-06-01

Financing renewable energy projects in the United States can be a complex process. Most equity investment in new renewable power production facilities is supported by tax credits and accelerated depreciation benefits, and is constrained by the pool of potential investors that can fully use these tax benefits and are willing to engage in complex financial structures. For debt financing, non-government lending has largely been provided by foreign banks that may be under future lending constraints due to economic and regulatory conditions. To discuss renewable energy financing challenges and to identify new sources of capital to the U.S. market, two roundtable discussions were held with renewable energy and financing experts in April 2012. This report summarizes the key messages of those discussions and is designed to provide insights to the U.S. market and inform the international conversation on renewable energy financing innovations.

Stuck between a ROC and a hard place? Barriers to the take up of green energy in the UK

International Nuclear Information System (INIS)

Diaz-Rainey, Ivan; Ashton, John K.

2008-01-01

This paper examines the UK mechanisms for ensuring future investment in renewable energy through consumer adoption of green energy tariffs and the Renewable Obligation Certificate (ROC) system. Using a national survey and focus groups the stated willingness by UK customers to pay a premium for renewable or green energy and actual take up of such tariffs is assessed. Substantial differences between willingness to pay for and the adoption of green energy tariffs are reported. This disparity is linked to a range of factors including consumer confusion, lack of supply, complexities of constructing 'green source' tariffs under the ROC system and a lack of customer trust. It is concluded that the re-definition of the green energy market in favour of 'green source' tariffs, greater direct compliance with the Renewable Obligation by addressing supply constraints, and efforts in providing clearer information and choices for consumers via a compulsory green energy accreditation scheme are required if willing consumers' are to contribute to investment in renewable energy

The European market of renewable energies; Le marche europeen des energies renouvelables

Energy Technology Data Exchange (ETDEWEB)

Anon.

2011-09-15

This market study on renewable energies presents: 1 - the different renewable energy industries for power generation: the field of renewable energies (hydropower, wind power, solar energy, geothermal energy and biomass power plants) and their common points, their characteristics, advantages and constraints; 2 - the political and regulatory context with its ambitious goals: main steps of worldwide negotiations, Europe and the management of CO{sub 2} emissions, stiffening of the environmental regulation, the energy/climate package and the efforts to be borne by the different member states; 3 - Economy of the sector and the necessary public support: investment and production costs by industry, wholesale prices and competitiveness of the different power generation means, government's incentives for projects profitability; 4 - dynamics of the European market of renewable energies: energy-mix and evolution of the renewable energies contribution in the world and in the European Union, key-figures by country and by industry (installed capacity, production, turnover, employment); 5 - medium-term development perspectives: 2020 prospect scenarios, evolution of the energy mix, perspectives of development for each industry; 6 - the strengths in presence in the domain of facilities: main manufacturers, market shares, innovations, vertical integration, external growth; 7 - the strengths in presence in the domain of power facilities operation: main European operators, position and ranking, installed capacities, projects portfolio; 8 - medium-term perspectives of reconfiguration: best-positioned operators in a developing market, future of European manufacturers with respect to Asian ones, inevitable concentration in the operation sector. (J.S.)

1 Relevance of Green Marketing on Environmental Degradation: An ...

African Journals Online (AJOL)

incorporated into the eco-design product process to minimize eco-harm. Keywords: ... refers to holistic marketing concept wherein the production, marketing, consumption .... That is, products that are manufactured through green technology ...

An Empirical Study on Marketing Effectiveness Evaluation of Green Food Industry

OpenAIRE

Yazhou Xiong; Qianxia Lu; Rui Wang

2015-01-01

This study aims to evaluate the marketing effectiveness of green food industry in Hubei Province via fuzzy comprehensive evaluation. Based on the cost basis of analysis of present situation, an evaluation system of marketing effectiveness evaluation on green food industry is established from three aspects, including the industry factor, policy factor and marketing performance factor. And fuzzy comprehensive evaluation method is used to make the quantitative research, analyze the major obstacl...

LABOR MARKET IN WORLDWIDE GREENING ECONOMY: RESTRUCTURING AND DEVELOPMENT PROBLEMS

Directory of Open Access Journals (Sweden)

L. Gatska

2014-12-01

Full Text Available Labor market is affected by ecologization processes in economy both nationally and globally. Positive and negative effects of this process are analyzed in this article. We defined 5 main areas where labor market is affected by "greening" processes: 1 еcologization create new workplaces for producing "green" goods; for implementation and support of ecology-friendly technical processes; in traditional business areas, connected to "greens"; 2 іt provide changes of overall employment rate; 3 labor market structure transform due to new ecology tendencies; 4 current workplaces become "greener", especially positions, connected to ecology; 5 it causes widespread social integration. We made a conclusion that the total effect of this process on labor market will depend on many economic and political factors. Number and quality of created workplaces will highly depend on level of demand for such specialists and on elasticity of employment. It will correlate with the number of workplaces, lost in traditional industries. Sum of gross benefits and damages will be equal to number of employees, who "green" their work conditions or will be forced to change their jobs at all.