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Sample records for great plains coca-cola

  1. Coca-Cola - a model of transparency in research partnerships? A network analysis of Coca-Cola's research funding (2008-2016).

    Science.gov (United States)

    Serôdio, Paulo M; McKee, Martin; Stuckler, David

    2018-06-01

    To (i) evaluate the extent to which Coca-Cola's 'Transparency Lists' of 218 researchers that it funds are comprehensive; (ii) map all scientific research acknowledging funding from Coca-Cola; (iii) identify those institutions, authors and research topics funded by Coca-Cola; and (iv) use Coca-Cola's disclosure to gauge whether its funded researchers acknowledge the source of funding. Using Web of Science Core Collection database, we retrieved all studies declaring receipt of direct funding from the Coca-Cola brand, published between 2008 and 2016. Using conservative eligibility criteria, we iteratively removed studies and recreated Coca-Cola's transparency lists using our data. We used network analysis and structural topic modelling to assess the structure, organization and thematic focus of Coca-Cola's research enterprise, and string matching to evaluate the completeness of Coca-Cola's transparency lists. Three hundred and eighty-nine articles, published in 169 different journals, and authored by 907 researchers, cite funding from The Coca-Cola Company. Of these, Coca-Cola acknowledges funding forty-two authors (Coca-Cola Company appears to have failed to declare a comprehensive list of its research activities. Further, several funded authors appear to have failed to declare receipt of funding. Most of Coca-Cola's research support is directed towards physical activity and disregards the role of diet in obesity. Despite initiatives for greater transparency of research funding, the full scale of Coca-Cola's involvement is still not known.

  2. Brandimielikuvan muodostuminen : case: Coca-Cola

    OpenAIRE

    Mollberg, Janina; Helén, Rea

    2009-01-01

    Tutkimuksen tarkoituksena oli selvittää Coca-Cola-virvoitusjuoman brandimielikuvia suhteessa yläasteikäisten ostokäyttäytymiseen ja verrata saatuja tuloksia Coca-Cola-virvoitusjuoman asettamiin mielikuvatavoitteisiin ja brandin saavuttamaan laajaan suosioon. Tämän ohella toisena ongelmana oli tutkia sitä, minkä tekijöiden perusteella 7.-9.-luokkalaisten mielikuvat nuorten keskuudessa eroavat toisistaan. Lisäksi haluttiin pohtia, miksi yläasteikäiset ostavat Coca-Cola-virvoitusjuomaa. Tutkimuk...

  3. Preference of stevia level in Coca Cola

    DEFF Research Database (Denmark)

    Panovská, Zdenka; Grosová, Stanislava; Sudzina, Frantisek

    2017-01-01

    Coca Cola Life was first introduced in Argentina in June 2013. In the following 15 months, it was launched also in Chile, Sweden, and the U.K. Since January 2015, it is available in many but not all countries. In the version of Coca Cola Life, which was produced till December 2016, 35% of sugar...... was replaced by stevia. In the version produced since January 2017, 45% of sugar is replaced by stevia. This opened a limited time-frame for studying preferences between regular Coca Cola, Coca Cola Life with 35% of stevia, and Coca Cola Life with 45% of stevia. The aim of the paper is to investigate if Big...... Five Inventory personality traits, gender, age, smoking, and drinking of any cola in general influence preferred amount of stevia. The research was conducted in the Czech Republic where Coca Cola Life is not available, so all respondents are equally unaware of (or equally not used to) the taste. All...

  4. CUSTOMER RELATIONSHIP MANAGEMENT : case study Coca-Cola Company

    OpenAIRE

    Ling, Xiaojing

    2017-01-01

    The Coca-Cola Company is an American multinational beverage corporation, a manufacturer, retailer and marketer of non-alcoholic beverage concentrates and syrups with its headquarter in Atlanta, Georgia. This thesis is aimed to affirm the superiority of the Coca-Cola Company and to find out its shortcomings in managing customer relationships based on studying the customer relationship management strategy for Coca-Cola Company and discussing the comparison between Coca-Cola and Pepsi Cola, then...

  5. Perbandingan Kadar Glukosa Darah Setelah Mengonsumsi Coca-cola Reguler Dan Coca-cola Zero Pada Populasi Non-diabetes

    OpenAIRE

    Hutapea, Gabriella Carolina; Ariosta, Ariosta; Hardian, Hardian

    2016-01-01

    Latar belakang : Diabetes melitus (DM) tipe II dan obesitas merupakan penyakit metabolik yang disebabkan oleh sejumlah faktor gaya hidup diantaranya adalah aktivitas fisik, merokok, konsumsi alkohol, pola diet. Coca-cola merupakan salah satu minuman yang digemari dan mengandung tinggi karbohidrat yang diduga meningkatkan risiko obesitas dan kejadian DM tipe II. Coca cola zero merupakan solusi yang diberikan oleh coca cola untuk mengurangi peningkatan glukosa darah.Tujuan : Mengetahui perbedaa...

  6. Hjernen vil have Coca Cola

    DEFF Research Database (Denmark)

    Jantzen, Christian

    2008-01-01

    Coca Cola kan i modsætning til Pepsi aktivere den præfontale kortex eller pandelappen - derfor er det selvfølgelig den, vi vil have!......Coca Cola kan i modsætning til Pepsi aktivere den præfontale kortex eller pandelappen - derfor er det selvfølgelig den, vi vil have!...

  7. Fallstudie SIG - Supply Chain Prototyp mit Coca Cola Beverages

    OpenAIRE

    Senger, Enrico

    2003-01-01

    SIG, ein führender Lieferant von Verpackungsmaterialien für Getränke, hat mit Coca Cola CPFR, collaborative planning, forecasting and replenishment realisiert. Das Unternehmen kann elektronisch und ohne Zeitverzug (vorher mit bis zu 15 Tagen Verspätung) auf die Lagerbestände und Verkaufsvorhersagen bei Coca Cola zugreifen. Coca Cola erhält die exakten Liefermengen und zeiten. Coca Cola konnte dadurch den Lagerbestand von Verpackungsmaterial um 50% senken. Dies reduziert die Bearbeitungszeit d...

  8. Komunikasi Pemasaran Produk Big-Cola Dan Coca-Cola Terhadap Minat Beli Konsumen (Studi Komparatif Komunikasi Pemasaran Produk Big-Cola Dan Coca-Cola Terahadap Minat Beli Konsumen Pada Mahasiswa Di Universitas Sumatera Utara )

    OpenAIRE

    Harahap, Mirza swardani

    2015-01-01

    Research is called communication of its marketing Big-Cola and Coca-Cola to interest in buying types of buyers in student at the university of north sumatra.The purpose of this research to know the influence of communication of its marketing Big-Cola and Coca-Cola to interest in buying student at the university of north sumatra. A study of correlational to perceive the difference or comparative marketing communications Big-Cola products and Coca-Cola to interest in buying types of buyers in s...

  9. Philanthropically Always Coca-Cola.

    Science.gov (United States)

    Black Issues in Higher Education, 1997

    1997-01-01

    In an interview, the head of the Coca-Cola Foundation, Ingrid Saunders Jones, discusses the foundation's objectives for financial support of education and the role of targeted and ethnic marketing, programs at historically black colleges and universities, recent growth of the endowment, number of projects funded, and the role of the Coca-Cola…

  10. COCA-COLA FINLAND – KALUSTESUUNNITELMA UUSIIN TOIMITILOIHIN

    OpenAIRE

    Luoti, Emilia

    2010-01-01

    Coca-Cola Finland muutti vanhoista tiloistaan Helsingistä Sinebrychoffin tehtaalle Keravalle. Uusista tiloista haluttiin tyylikkäät ja brandin mukaiset, sillä tiloissa vierailee myös asiakkaita. Coca-Cola Finlandin uusien toimitilojen suunnittelussa yrityksen brandin huomioiminen onkin ollut tärkeää. Suunnitelmassa on keskitytty mittatilaus kalusteiden suunnitteluun, mutta työ sisältää myös visuaalisien elementtien suunnittelua. Suunnitteluprosessin aikana on tutkittu Coca-Colaa yritykse...

  11. BRANDS AND BRANDING - EXAMPLE: COCA-COLA

    OpenAIRE

    Ljiljana Stošić Mihajlović

    2013-01-01

    The most valuable brand in the world is still "Coca Cola", and the highest increase was recorded value "Apple" because that's who entered the top ten most valuable brands. Coca-Cola HBC Serbia makes a significant contribution to the local economy. In three bottling plants, distribution centers and sales offices in Serbia and employ over 1500 people. Taxes that are paid regularly Serbian authorities are yet another way of contribution to the national economy.

  12. BRANDS AND BRANDING - EXAMPLE: COCA-COLA

    Directory of Open Access Journals (Sweden)

    Ljiljana Stošić Mihajlović

    2013-01-01

    Full Text Available The most valuable brand in the world is still "Coca Cola", and the highest increase was recorded value "Apple" because that's who entered the top ten most valuable brands. Coca-Cola HBC Serbia makes a significant contribution to the local economy. In three bottling plants, distribution centers and sales offices in Serbia and employ over 1500 people. Taxes that are paid regularly Serbian authorities are yet another way of contribution to the national economy.

  13. Analysis of Marketing Strategy of Coca-Cola Company

    Institute of Scientific and Technical Information of China (English)

    刘燕华

    2017-01-01

    This study provides a report on marketing strategy adopted by the Coca-Cola Company. Included in the report are the various marketing and/or business issues and opportunities facing Coca-Cola Company, as wel as the characteristics of its current and potential customers. The report also provides a discussion of the various segmentation options available to Coca-Cola Company and then gives a recommendation of the most appropriate market segmentation that the company can focus in order to achieve profitable sales growth. An analysis of the company's strengths and weaknesses based on a proposed marketing mix for a positioning strategy is also given.

  14. The real thing: a profile of the coca cola company

    OpenAIRE

    Hartogh, Matthew

    2007-01-01

    Competition In its core competency, the Coca-Company has only one serious competitor, the PepsiCo Company, maker of Pepsi-Cola. Current market share of the two companies in the United States stands at 43.7% for Coca-Cola against 31.6% for PepsiCo. British firm Cadbury Schweppes comes in third in the American market with its 7UP and Dr. Pepper brands but does not have a head to head cola competitor for Coca-Cola. Supermarket “private label” cola brands are a substitute beverage for the bi...

  15. Strategic analysis of the coca-cola company

    OpenAIRE

    Puravankara, Dinesh

    2007-01-01

    This paper performs a strategic analysis of The Coca-Cola Company, a leader in the beverage industry. Coca-Cola, the world’s leading soft drink maker, operates in more than 200 countries and owns or licenses 400 brands of nonalcoholic beverages. The company faces challenges in today’s marketplace because of market driven changes, regulatory changes and socio-economic changes. An external analysis of the soft drink industry is performed to understand the impact of environment. An internal anal...

  16. Coca-Cola Hispanic Education Fund: Los Angeles Program Description.

    Science.gov (United States)

    Coca Cola Bottling Co. of Los Angeles, CA.

    The Coca-Cola Hispanic Education Fund was created in response to the high school dropout problem in Los Angeles. The Fund enables the Coca-Cola Bottling Company of Los Angeles to build upon the successful relationship it has developed in the Hispanic community and maximizes the effectiveness of existing student support programs by directing needy…

  17. Hardness of enamel exposed to Coca-Cola and artificial saliva.

    Science.gov (United States)

    Devlin, H; Bassiouny, M A; Boston, D

    2006-01-01

    The purpose of this study was to determine the rate of change in indentation hardness of enamel in permanent teeth exposed to Coca-Cola. In a further experiment, the ability of a commercially available artificial saliva to remineralize enamel treated with Coca-Cola was tested. Ten enamel specimens were randomly chosen to be treated with Coca-Cola (experimental groups) and seven with water (control group). The fluids were applied for 1, 2, 3 h and overnight (15 h), washed off with a few drops of water and the moist enamel indentation hardness tested after each interval. With Coca-Cola treatment, the mean enamel hardness was 92.6% (s.d. = 7.9) of the original baseline hardness after 1 h, 93.25% (s.d. = 10.15) after 2 h, 85.7% (s.d. = 12.03) after 3 h and 80.3% after 15 h. The mean indentation hardness of control specimens treated with water was 108.7% (s.d. = 16.09) of the original hardness after 1 h, 99.09% (s.d. = 18.98) after 2 h, 98.97% (s.d. =11.24) after 3 h and 98.42% (s.d. = 22.78) after 15 h. In a separate experiment, the hardness of 9 enamel specimens was tested, as previously described, before and after treatment with Coca-Cola overnight and again after application of artificial saliva for 3 min. Coca-Cola reduced the mean indentation hardness of enamel in the teeth, but the hardness was partially restored with artificial saliva (Salivart) and increased by 18% from the demineralized enamel hardness.

  18. [Phytobezoar dissolution with Coca-Cola].

    Science.gov (United States)

    Martínez de Juan, F; Martínez-Lapiedra, C; Picazo, V

    2006-05-01

    The treatment of phytobezoar is empiric. The various therapeutic choices include dietary modifications, prokinetic drugs, gastric lavage, enzymatic dissolution, endoscopic treatment, and surgery. We present two cases of phytobezoar with successful outcome after Coca-Cola administration.

  19. The spermicidal potency of Coca-Cola and Pepsi-Cola.

    Science.gov (United States)

    Hong, C Y; Shieh, C C; Wu, P; Chiang, B N

    1987-09-01

    The inhibitory effect of Old Coke, caffeine-free New Coke, New Coke, Diet Coke and Pepsi-Cola on human sperm motility was studied with a trans-membrane migration method. None of them could decrease sperm motility to less than 70% of control within one hour. A previous study which claimed a marked variation of spermicidal potencies among different formulations of Coca-Cola could not be confirmed. Even if cola has a spermicidal effect, its potency is relatively weak as compared with other well-known spermicidal agents.

  20. Hvorfor køber forbrugerne Coca Cola, når de bedst kan lide Pepsi?

    DEFF Research Database (Denmark)

    Jantzen, Christian

    2011-01-01

    Coca Cola kan i modsætning til Pepsi Cola aktivere den præfrontale cortex – derfor er det selvfølgelig Coca, vi vil have!......Coca Cola kan i modsætning til Pepsi Cola aktivere den præfrontale cortex – derfor er det selvfølgelig Coca, vi vil have!...

  1. IDENTIFICATION AND IDENTITY OF THE COCA-COLA BRAND LEXICAL FIELDS

    Directory of Open Access Journals (Sweden)

    Mărioara VLIONCU

    2012-12-01

    Full Text Available Cet article traite un problème très actuel dans le domaine de la linguistique, notamment les champs lexicaux. L’article démontre le fait que les champs lexicaux du brand “ Coca-Cola” se trouve à la frontière entre le langage commun et le langage de spécialité. Le but de l’article est de mettre en évidence les particularités des champs lexicaux des slogans du brand “Coca-Cola”. Le corpus analysé comprend des slogans du brand « Coca-Cola » à partir du XIXème siècle jusqu’au début du XXIème siècle. L’article délimite un cadre théorique et une démonstration pratique concernant les éléments distinctifs des champs lexicaux du brand « Coca-Cola ».Dans ce sens l’article présente et développe le problème des relations entre les champs lexicaux homogènes et hétérogènes, les micro champs lexicaux des slogans du brand « Coca-Cola » les éléments centraux et périphériques des champs lexicaux des slogans de ce brand, les structures syntagmatiques et paradigmatiques des champs lexicaux du brand « Coca-Cola ». L’article met en évidence des champs corrélatifs, multimodaux, pluridimensionnels, en série, récursifs etc. La prémisse dont on est parti a été celle que « jusqu'à présent le problème des champs lexicaux du brand « Coca-Cola » n’a pas été analysé en détail ».Cet article propose une perspective explicative et démonstrative de ces champs lexicaux à l’intention de contribuer à la réalisation d’une analyse linguistique pertinente concernant les champs lexicaux des slogans du brand américain « Coca-Cola ».

  2. Miks Coca-Cola enam ei kihise? / Neeme Raud

    Index Scriptorium Estoniae

    Raud, Neeme, 1969-

    2004-01-01

    Autor teeb USA äriajakirjanduse põhjal ülevaate Coca-Cola Company maine, turupositsiooni ja aktsiakursi langemise põhjustest alates 1997. aastast. Analüütikute sõnul on korporatsioon olnud ebaedukas tippkaadri voolavuse, sisekonfliktide, pidevate ümberkorralduste ja töötajate koondamiste tõttu. Praegune peadirektor Neville Isdelle on püstitanud eesmärgiks firma sisekultuuri parandamise, et keskenduda liidripositsiooni kindlustamisele turul. Diagramm: Karastusjookidel gaas väljas. Vt. samas: Coca-Cola ja Pepsi - üheskoos alla

  3. Effect of an acidic beverage (Coca-Cola) on the pharmacokinetics of carbamazepine in healthy volunteers.

    Science.gov (United States)

    Malhotra, S; Dixit, R K; Garg, S K

    2002-01-01

    The effect of an acidic beverage (Coca-Cola) on the pharmacokinetics of a single dose of carbamazepine was studied. In a two-way cross-over design with a 1 week washout period, 10 healthy volunteers were randomized to received 200 mg carbamazepine orally with 300 ml of Coca-Cola or water. Blood samples were collected at 0, 0.5, 1, 2, 3, 6, 9, 12, 24, 48 and 72 h after drug administration. Plasma carbamazepine levels were higher with Coca-Cola as compared to water. The AUC0-infinity and Cmax of carbamazepine were significantly enhanced after Coca-Cola while tmax was achieved earlier with Coca-Cola. The results of the study indicate that concomitant administration of Coca-Cola enhances the rate and extent of absorption of carbamazepine.

  4. Influence of acidic beverage (Coca-Cola) on pharmacokinetics of ibuprofen in healthy rabbits.

    Science.gov (United States)

    Kondal, Amit; Garg, S K

    2003-11-01

    The study was aimed at determining the effect of Coca-Cola on the pharmacokinetics of ibuprofen in rabbits. In a cross-over study, ibuprofen was given orally in a dose of 56 mg/kg, prepared as 0.5% suspension in carboxymethyl cellulose (CMC) and blood samples (1 ml) were drawn at different time intervals from 0-12 hr. After a washout period of 7 days, Coca-Cola in a dose of (5 ml/kg) was administered along with ibuprofen (56 mg/kg) and blood samples were drawn from 0-12 hr. To these rabbits, 5 ml/kg Coca-Cola was administered once daily for another 7 days. On 8th day, Coca-Cola (5 ml/kg) along with ibuprofen (56 mg/kg), prepared as a suspension was administered and blood samples (1 ml each) were drawn at similar time intervals. Plasma was separated and assayed for ibuprofen by HPLC technique and various pharmacokinetic parameters were calculated. The Cmax and AUC0-alpha of ibuprofen were significantly increased after single and multiple doses of Coca-Cola, thereby indicating increased extent of absorption of ibuprofen. The results warrant the reduction of ibuprofen daily dosage, frequency when administered with Coca-Cola.

  5. Coca-Cola : kasumi languses on süüdi Põhja-Euroopa kehv ilm / Raivo Sormunen

    Index Scriptorium Estoniae

    Sormunen, Raivo, 1976-

    2004-01-01

    Ilmunud ka: Delovõje Vedomosti 29. sept. lk. 6. Karastusjookide tootja Coca-Cola andis kasumihoiatuse. Ettevõtte majandustulemuste languse põhjustest. Diagramm: Coca-Cola aktsia aasta madalaimal tasemel. Vt. samas: Annika Matson. Coca-Cola jooksev kvartal Eestis saladus

  6. The Coca-Cola incident in Belgium, June 1999.

    Science.gov (United States)

    Nemery, B; Fischler, B; Boogaerts, M; Lison, D; Willems, J

    2002-11-01

    The present paper describes the outbreak of health complaints that occurred in Belgium, in June 1999, among schoolchildren and members of the general public in relation to the consumption of Coca-Cola and other soft drinks. The outbreak took place in the wake of a major food crisis, caused by PCB/dioxin contamination of animal feed, that had erupted shortly before. The clinical features (absence of serious poisoning) and epidemiological characteristics of the Coca-Cola outbreak pointed to mass sociogenic illness, and no subsequent toxicological or other data have refuted this hypothesis.

  7. No harmful effect of different Coca-cola beverages after 6 months of intake on rat testes.

    Science.gov (United States)

    Tóthová, Lubomíra; Hodosy, Július; Mettenburg, Kathryn; Fábryová, Helena; Wagnerová, Alexandra; Bábíčková, Janka; Okuliarová, Monika; Zeman, Michal; Celec, Peter

    2013-12-01

    Our laboratory recently reported that a 3-month exposure of rats to cola-like beverages induced sex hormone changes. The aim of the study was to investigate the effects of various types of Coca-cola intake with different composition for 6 months on oxidative status in testes and testosterone in adult male rats. Fifty adult male Wistar rats were divided into control group drinking water, and groups drinking different Coca-cola beverages (regular Coca-cola, Coca-cola caffeine-free, Coca-cola Light and Coca-cola Zero). Oxidative and carbonyl stress markers were measured in the testicular tissue to assess oxidative status together with testicular and plasma testosterone. StAR expression in testes as a marker of steroidogenesis was quantified. No significant differences were found between the groups in any of the measured parameters. In conclusion, oxidative and carbonyl stress in testicular tissue were not influenced by drinking any type of Coca-cola. Additionally, testosterone in testes and in plasma, as well as testicular StAR expression were comparable among the groups. Copyright © 2013 Elsevier Ltd. All rights reserved.

  8. Corporate Citizenship: Case study of Coca-Cola Beverages Hrvatska

    OpenAIRE

    Tafra-Vlahović, Majda

    2010-01-01

    The aim of this research was to investigate whether the corporate social responsibility (CSR) strategy implemented by Coca-Cola Beverages Croatia during the past four years has had a positive impact on the reputation of this company and on the overall business. The researcher intended to explore attitudes of Coca-Cola Beverages employees about CSR and the mentioned community relations model in order to evaluate whether the CSR policy of the company has had an impact on internal stakehol...

  9. Influence of an acidic beverage (Coca-Cola) on the absorption of itraconazole.

    Science.gov (United States)

    Jaruratanasirikul, S; Kleepkaew, A

    1997-01-01

    To evaluate the effectiveness of Coca-Cola in enhancing the absorption of itraconazole. Eight healthy volunteers were randomized to receive two treatment sequences in a two-way crossover design with a 1-week wash-out period separating each study treatment. Treatment 1, the control, consisted of 100 mg itraconazole with 325 ml water. Treatment II was identical to treatment I, except that itraconazole was administered with 325 ml of Coca-Cola (pH 2.5). Serum itraconazole concentrations, after administration with Coca-Cola (treatment II), were higher than after administration with water (treatment I). The mean AUC was 1.12 vs 2.02 micrograms.h.m1-1, the mean Cmax was 0.14 vs 0.31 micrograms.m1-1 and the mean tmax was 2.56 vs 3.38 h in treatments I and II, respectively. The absorption of itraconazole can be enhanced by Coca-Cola.

  10. Colonic obstruction secondary to sigmoid fecaloma endoscopically resolved with Coca-Cola®.

    Science.gov (United States)

    Ontanilla Clavijo, Guillermo; León Montañés, Rafael; Sánchez Torrijos, Yolanda; López Ruiz, Teófilo; Bozada García, Juan Manuel

    2017-04-01

    Colonic obstruction is a relatively common condition in emergency care, with a mortality rate of up to 20%. In 90% of cases it results from colonic or rectal adenocarcinoma, volvulus, or stenosis secondary to diverticular disease. When fecal impaction is the underlying cause, the condition is usually managed conservatively, but may on occasion become complicated and even require surgical intervention. Based on the proven efficacy of Coca-Cola® to dissolve gastric phytobezoars, we report a case of colonic obstruction secondary to sigmoid fecaloma. A 58 years old woman arrived at the Emergency Room (ER) with persistent constipation for the last six days. An abdominal CT scan showed a large fecal mass at the sigmoid colon with retrograde dilated colonic loops. Cleansing enemas and oral lactulose were administered, which failed to resolve the clinical presentation, so we then proceeded to inject Coca-Cola® within the fecaloma using a sclerosing needle, and then washed the fecaloma surface also with Coca-Cola®. After a few minutes we started to fragment the fecalith, the consistency of which had been notably decreased. The use of Coca-Cola® for gastric washes in the management of phytobezoars is well established. Since fecaliths are partly composed of these same substances than phytobezoars, the use of Coca-Cola® might well be warranted against them as in our patient, without surgery. Our case report is the second one published in the literature, in which Coca-Cola® helped solve colonic obstruction secondary to fecaloma.

  11. Colonic obstruction secondary to sigmoid fecaloma endoscopically resolved with Coca-Cola®

    Directory of Open Access Journals (Sweden)

    Guillermo Ontanilla-Clavijo

    Full Text Available Background: Colonic obstruction is a relatively common condition in emergency care, with a mortality rate of up to 20%. In 90% of cases it results from colonic or rectal adenocarcinoma, volvulus, or stenosis secondary to diverticular disease. When fecal impaction is the underlying cause, the condition is usually managed conservatively, but may on occasion become complicated and even require surgical intervention. Based on the proven efficacy of Coca-Cola® to dissolve gastric phytobezoars, we report a case of colonic obstruction secondary to sigmoid fecaloma. Case report: A 58 years old woman arrived at the Emergency Room (ER with persistent constipation for the last six days. An abdominal CT scan showed a large fecal mass at the sigmoid colon with retrograde dilated colonic loops. Cleansing enemas and oral lactulose were administered, which failed to resolve the clinical presentation, so we then proceeded to inject Coca-Cola® within the fecaloma using a sclerosing needle, and then washed the fecaloma surface also with Coca-Cola®. After a few minutes we started to fragment the fecalith, the consistency of which had been notably decreased. Discussion: The use of Coca-Cola® for gastric washes in the management of phytobezoars is well established. Since fecaliths are partly composed of these same substances than phytobezoars, the use of Coca-Cola® might well be warranted against them as in our patient, without surgery. Our case report is the second one published in the literature, in which Coca-Cola® helped solve colonic obstruction secondary to fecaloma.

  12. Pepsi and Coca Cola in Delhi, India: availability, price and sales.

    Science.gov (United States)

    Taylor, Fiona C; Satija, Ambika; Khurana, Swati; Singh, Gurpreet; Ebrahim, Shah

    2011-04-01

    India is experiencing increased consumption of sugar-sweetened carbonated drinks, consumption that may be associated with increased risk of type 2 diabetes and obesity. The aim of the study was to determine the availability, price and quantity sold of 'Pepsi' and 'Coca Cola' in their 'regular' and 'diet' forms in Delhi and London. A questionnaire about the availability, price and quantity sold per day of both regular and diet Pepsi and Coca Cola was devised and piloted. Using this, a survey of food and drink outlets within a 100 m radius of randomly selected Metro stations was conducted in both cities. Store vendors, owners and staff of food and drink outlets. Delhi, India; London, United Kingdom. In Delhi, of the outlets stocking regular Pepsi and Coca Cola, only 34% sold diet versions and these were more readily available in the most affluent areas than in the poorest areas (34% v. 6%, Z=3.67, PCoca Cola was observed in Delhi; however, profit margins were better for regular, relative to diet, Coca Cola. Sales of regular products were significantly greater than those of diet products (PCoca Cola in less affluent areas of Delhi is likely to exacerbate the obesity and diabetes trends. Price differentials to promote diet versions and other healthier or traditional low-energy drinks may be beneficial.

  13. Selling Local Modernization through the Global Corporation: Coca-Cola Bottling in Colombia, 1927-1944

    Directory of Open Access Journals (Sweden)

    Amanda Ciafone

    2018-01-01

    Full Text Available The Coca-Cola Company sold drink concentrates and licensed rights to its trademarked brands to contracted bottlers who produced and sold bottled drinks in designated geographic areas around the world, including Colombia, beginning in 1927. The franchise system enabled international expansion without large corporate growth or direct local employment allowing the company to externalize liability and financial risk. The franchise system helped the company situate the production of Coca-Cola within local economies, conscripting local elites and workers into its industry, and negotiating its representational forms to fit local contexts. The Coca-Cola Company thus benefited from the economic and political power of both the U.S. and the Colombian elite as it established its business in the country beginning in 1927. Examining print advertising from the 1920s and 1940s, the papers of Coca-Cola executives, and publications of the U.S. multinational and its Colombian franchise bottler, this article argues that The Coca-Cola Company tenuously constructed its industry, products, and brands as simultaneously global and local. While localizing the Coca-Cola industry, products, and brand, the company alluded to its modernity and global popularity, available for purchase by enterprising merchants and thirsty consumers in Colombia.

  14. [Two cases of phytobezoars treated by adminsitration of Coca-Cola by oral route].

    Science.gov (United States)

    Lee, Hyun Jai; Kang, Hyoun Goo; Park, Se Young; Yi, Chea Yong; Na, Gyoung Jun; Lee, Tae Yeong; Kim, Sang Hyun; Song, Chul Soo

    2006-12-01

    Bezoars are concretions of foreign bodies found in the gastrointestinal tract. In the past, most common method for the treatment of bezoar was surgical management. However, the current treatment methods include chemical dissolution and endoscopic mechanical lithotripsy. There were few reports on the treatment of phytobezoars by nasogastric Cola lavage. However, there was no report succeeded by oral route alone. In our two cases, phytobezoars were treated by oral administration of Coca-Cola. Our patients drank 700-800 mL of Coca-Cola daily, and after two months, complete dissolutions of bezoars were achieved. We report two cases of phytobezoars completely treated by drinking Coca-Cola.

  15. An Energy Dispersive X-ray Spectroscopy Analysis of Elemental Changes of a Persimmon Phytobezoar Dissolved in Coca-Cola.

    Science.gov (United States)

    Iwamuro, Masaya; Urata, Haruo; Higashi, Reiji; Nakagawa, Masahiro; Ishikawa, Shin; Shiraha, Hidenori; Okada, Hiroyuki

    To investigate the mechanism of phytobezoar dissolution by Coca-Cola(®), persimmon phytobezoar pieces removed from a 60-year-old Japanese woman were analyzed by energy dispersive X-ray spectroscopy. The amount of calcium significantly decreased after dissolution treatment using Coca-Cola(®), suggesting a potential contribution of calcium to dissolution mechanisms. Moreover, immersion in Coca-Cola(®) for 120 hours on the exterior surface revealed that Coca-Cola(®) did not permeate persimmon phytobezoars. This is the first study to investigate the mechanisms of persimmon phytobezoar permeability and dissolution induced by Coca-Cola(®).

  16. Influence of an acidic beverage (Coca-Cola) on the pharmacokinetics of phenytoin in healthy rabbits.

    Science.gov (United States)

    Kondal, A; Garg, S K

    2003-12-01

    This study was carried out to evaluate the influence of an acidic beverage (Coca-Cola) on the pharmacokinetics of phenytoin in rabbits. In a cross-over study, phenytoin was given orally at a dose of 30 mg/kg and blood samples were taken at different intervals from 0-24 h. After a washout period of 7 days, Coca-Cola (5 ml/kg) was administered in combination with phenytoin (30 mg/kg) and blood samples were taken at various time intervals from 0-24 h. The same rabbits continued to receive Coca-Cola (5 ml/kg) for another 7 days. On the 8th day, Coca-Cola (5 ml/kg) in combination with phenytoin (30 mg/kg) was administered and blood samples were taken at similar intervals. Plasma was separated and assayed for phenytoin by high performance liquid chromatography (HPLC) and various pharmacokinetic parameters were calculated. It was concluded that an acidic beverage (Coca-Cola) increases the extent of absorption of phenytoin by significantly increasing the Cmax and AUC(o-á) of phenytoin. These results warrant the reduction of phenytoin dose when administered in combination with Coca-Cola to avoid any toxicity. (c) 2003 Prous Science

  17. ATRIBUT KEPUASAN KONSUMEN PRODUK MINUMAN RINGAN COCA COLA DI KOTA BANDARLAMPUNG

    Directory of Open Access Journals (Sweden)

    Adrina Yustitia

    2012-12-01

    Full Text Available The Objective of this research is to analyze the attributes that influence Coca Cola customer satisfaction. Gap analysis shows that the priority attributes must be improved performance were: interesting promotion (-0.83, color of the product (0.61, attractive design (-0.59, refill packaging (-0.58 and product safety (-0.08 while the other attributes have accordanced with customer expectations. Importance-Performance Analysis showed the top priority attributes (quadrant A were an interesting campaign, the next priority for the enhanced importance (quadrant C were the product color, attractive design, packaging, rechargeable and affordable prices. Coca Cola has been able to meet consumer expectations in reaching the level of satisfaction ( multi-attribute test : 1.78, total value of satisfaction (13,508. Keywords: attributes, coca cola, consumer expectations

  18. Drink! : En analys av The Coca-Cola Company's marknadsföringshistoria ur ett moderniseringsperspektiv

    OpenAIRE

    Hedblom, Karin; Forsgren, Oskar

    2009-01-01

    Drink! The Marketing History of The Coca-Cola Company: A Modernization Perspective examines the development of The Coca-Cola Company’s marketing history, from the founding of the company in 1886 until today. The Coca-Cola Company has been superior on the market for over a century. It has also developed along with the urbanisation of its society, which is interesting in a modernization perspective. The essay investigates the marketing strategies of the company, with focus on three themes: gend...

  19. Studi Pendapat Konsumen Terhadap Brand Awareness Brand Equity Dan Brand Image Minuman Coca-cola Di Kota Makassar

    OpenAIRE

    Rezkiawaty, Sitti Utami

    2011-01-01

    The aims of the research are to find out (1) the implementation of the strategy of PT Coca-Cola bottling Indonesia southern Sulawesi in creating brand awareness, brand equity and brand image of coca-cola beverages in the city of Makassar, (2) the consumer opinion about coca-cola beverage product in the city of Makassar, (3) the factors that influence consumer ratings of brand awareness, brand equity, brand image coca-cola beverage products. The research was a descriptive quantitative study co...

  20. Comunicación emocional: Coca-Cola

    OpenAIRE

    García Hernández, María

    2015-01-01

    Partiendo de la inteligencia emocional, de donde nace la comunicación emocional, llegamos a la influencia de esta en la publicidad, presente en una buena parte de las campañas publicitarias actuales. La autora se centra en el caso de Coca-Cola y sus campañas publicitarias

  1. Coca-Cola's Many faces

    OpenAIRE

    Nicholson, Kasper

    2014-01-01

    This reports has been written with the purpose to answer how are the semiotic choices used in advertising on the official website of Coca-Cola, both in Japan and in the US, be argued to create a different meaningful whole to guide their respective target audiences, which share characteristics with ‘John’ and ‘Kyo’, to the preferred reading. Coming from different cultural backgrounds, particularly high vs low context cultures, ‘John’ and ‘Kyo’ create meaning from the collaboration of the signs...

  2. Systematic review: Coca-Cola can effectively dissolve gastric phytobezoars as a first-line treatment.

    Science.gov (United States)

    Ladas, S D; Kamberoglou, D; Karamanolis, G; Vlachogiannakos, J; Zouboulis-Vafiadis, I

    2013-01-01

    Gastric phytobezoars represent the most common bezoars in patients with poor gastric motility. A variety of dissolution therapies and endoscopic fragmentation techniques have been evaluated as conservative treatment so as to avoid surgery. To investigate the effectiveness of Coca-Cola for gastric phytobezoars dissolution. We performed a systematic search to identify publications on gastric phytobezoars to assess the efficacy of Coca-Cola as a dissolution therapy. Diospyrobezoars, formed after persimmon ingestion, are a distinct type of phytobezoars characterized by their hard consistency. Thus, these two subgroups of bezoars were compared in terms of successful dissolution. Over a 10-year period (2002-2012), 24 papers including 46 patients have been published. In 91.3% of the cases, phytobezoar resolution with Coca-Cola administration was successful, either as a single treatment (50%) or combined with further endoscopic techniques, whereas only 4 patients underwent surgery. Phytobezoars were more likely to dissolve after initial attempt with Coca-Cola compared with diospyrobezoars (60.6% vs. 23%, P = 0.022). Coca-Cola alone is effective in gastric phytobezoar dissolution in half of the cases and, combined with additional endoscopic methods, is successful in more than 90% of them. © 2012 Blackwell Publishing Ltd.

  3. Regional Monopoly and Interregional and Intraregional Competition: The Parallel Trade in Coca-Cola between Shanghai and Hangzhou in China

    OpenAIRE

    Yeung, Godfrey; Mok, Vincent

    2006-01-01

    This article uses a “principal-agent-subagent” analytical framework and data that were collected from field surveys in China to (1) investigate the nature and causes of the parallel trade in Coca-Cola between Shanghai and Hangzhou and (2) assess the geographic and theoretical implications for the regional monopolies that have been artificially created by Coca-Cola in China. The parallel trade in Coca-Cola is sustained by its intraregional rivalry with Pepsi-Cola in Shanghai, where Coca-Cola (...

  4. Pepsi and Coca Cola in Delhi, India: availability, price and sales.

    OpenAIRE

    Taylor, FC; Satija, A; Khurana, S; Singh, G; Ebrahim, S

    2010-01-01

    : India is experiencing increased consumption of sugar-sweetened carbonated drinks, consumption that may be associated with increased risk of type 2 diabetes and obesity. The aim of the study was to determine the availability, price and quantity sold of 'Pepsi' and 'Coca Cola' in their 'regular' and 'diet' forms in Delhi and London. : A questionnaire about the availability, price and quantity sold per day of both regular and diet Pepsi and Coca Cola was devised and piloted. Using this, a surv...

  5. A pausa que refresca... Tempo e espaço nas propagandas da Coca-Cola

    Directory of Open Access Journals (Sweden)

    Ana Lúcia Furquim de Campos

    2004-01-01

    Full Text Available

    Com base nas reflexões de Mikhail Bakhtin (1988 sobre cronótopo e nos estudos dos semióticos, principalmente no que tange ao percurso passional do sujeito, analisamos propagandas impressas e comerciais televisivos da Coca-Cola. O objetivo principal é traçar a trajetória discursiva da Coca-Cola desde sua entrada no Brasil, em 1941, até a campanha Gostoso é viver, lançada em 2001. O discurso da Coca-Cola apresenta valores positivos como a alegria, emoção e prazer. Entretanto, são eliminados valores negativos e ocultados interditos, como: Coca-Cola é um produto norte-americano e industrializado, portanto, não é natural, engorda e vicia. Constrói-se, assim, um discurso que privilegia aspectos temáticos voltados para os estados passionais eufóricos (paixão, emoção, alegria. A Coca-Cola também reforça a idéia de que está presente em todo tempo e lugar. Assim, as categorias espaço-temporais são elementos importantes para a construção de sentido de suas propagandas. Reafirmando os mesmos valores e mantendo as categorias cronotópicas para a construção de sentido de suas propagandas, a Coca-Cola consolida a idéia de onipotência, ou seja, ela tem o "poder" de refrescar, trazer alegria, provovar emoção e satisfazer prazeres. Cria-se, assim, um estilo, isto é, uma identidade calcada em categorias divinas, tais como onipresença e onipotência.

  6. Happing: Nativos digitales al servicio de la imagen corporativa de Coca-Cola

    Directory of Open Access Journals (Sweden)

    Carmen Llorente Barroso

    2012-04-01

    Full Text Available Happing, la comunidad de la gente que se atreve a ser feliz, es la nueva propuesta de la compañía Coca-Cola para su promoción web en España; su éxito entre los nativos digitales pone de manifiesto el acierto de esta gran marca internacional, que ha sabido aprovechar la creatividad de los nativos digitales que participan en la comunidad, para dar brillo a una Imagen Corporativa Intencional de sobra solvente. Los nativos digitales que contribuyen a la creación del mágico mundo Coca-Cola, participan gustosos de la oportunidad expresiva que les brida la compañía, fascinados por la filosofía de vida que siempre ha sido bandera de la Imagen de marca de Coca-Cola, ahora alimentada y, en parte, creada por esos nativos digitales.

  7. Por trás de uma tampinha de Coca-Cola um mundo de coisas boas!: propaganda no Brasil (1950-1960 = Behind a cover of Coca-Cola a world of good things!: propaganda in Brazil (1950-1960

    Directory of Open Access Journals (Sweden)

    Bammann, Kellen

    2014-01-01

    Full Text Available O artigo tem como fonte de pesquisa os anúncios de Coca-Cola veiculados nas revistas brasileiras O Cruzeiro e Manchete entre 1950 e 1960. O ensaio procura demonstrar de que forma as campanhas publicitárias de Coca-Cola veiculadas nos dois magazines procuraram se adequar aos discursos de valorização da industrialização brasileira. Com o objetivo de evidenciar o auxílio da Coca-Cola no processo industrialização e desenvolvimento do Brasil

  8. 75 FR 61141 - In the Matter of The Coca-Cola Company; Analysis of Agreement Containing Consent Order to Aid...

    Science.gov (United States)

    2010-10-04

    ... FEDERAL TRADE COMMISSION [File No. 101 0107] In the Matter of The Coca-Cola Company; Analysis of... should be submitted by using the following weblink: ( https://ftcpublic.commentworks.com/ftc/coca-cola....com/ftc/coca-cola ). If this Notice appears at ( http://www.regulations.gov/search/index.jsp ), you...

  9. Stimulatory effect of Coca-Cola on gastroduodenal HCO3- secretion in rats.

    Science.gov (United States)

    Sasaki, Y; Aihara, E; Ise, F; Kita, K; Takeuchi, K

    2007-10-01

    We examined the effect of various carbonated beverages, especially Coca-Cola, on the HCO3- secretion in the rat stomach and duodenum. Under urethane anaesthesia, a chambered stomach or a proximal duodenal loop was perfused with saline, and HCO3- secretion was measured at pH 7.0 using a pH-stat method and by adding 2 mM HCl. The amount of CO2 contained in these beverages was about 4-7 g/mL. Coca-Cola topically applied to the mucosa for 10 min significantly increased the HCO3- secretion in both the stomach and the duodenum. The HCO3- response in the duodenum was totally abolished by indomethacin and also partially inhibited by acetazolamide, an inhibitor of carbonic anhydrase. Likewise, the response in the stomach was also markedly inhibited by either acetazolamide or indomethacin. The mucosal application of Coca-Cola increased the PGE2 contents in both the stomach and the duodenum. Other carbonated beverages, such as sparkling water, Fanta Grape or cider, also increased the HCO3- secretion in these tissues. These results suggest that Coca-Cola induces HCO3- secretion in both the stomach and the duodenum, and these responses may be attributable to both the intracellular supply of HCO3- generated via carbonic anhydrase, and endogenous PGs, probably related to the acidic pH of the solution.

  10. Evaluation of the Coca-Cola company travel health kit.

    Science.gov (United States)

    Harper, Lynne A; Bettinger, Julie; Dismukes, Roberta; Kozarsky, Phyllis E

    2002-01-01

    The Coca-Cola travel health kit has been used for about one decade for international travelers and required evaluation to see if the items contained were appropriate for the employees. Two hundred thirty-four travelers were sampled and filled out a voluntary survey including questions about demographic information, travel history, and usage and value of the contents of the travel health kit. One hundred eighty-one surveys were returned; 65% of the respondents were male, and the majority of travelers were between the ages of 36 and 45 years. The most useful items were analgesics and medications used for gastrointestinal problems. In general, the items identified as being the least useful were those requiring specialized use by a medical practitioner, such as needles and syringes. Suggestions of items to be added to the kit included vitamins, cough drops, sleep aids, and eye drops. A surprising result that Coca-Cola employees expressed the desire for brand name rather than generic items. Evaluation of the Coca-Cola Company travel health kit revealed it to be very useful to most corporate travelers. Suggestions that were made will be taken into consideration in designing a new kit, and consideration is being given to whether a basic travel health kit should be provided to which travelers can add other items depending on their personal needs.

  11. Acute intestinal obstruction caused by a persimmon phytobezoar after dissolution therapy with Coca-Cola.

    Science.gov (United States)

    Ha, Seung Soo; Lee, Hyun Suk; Jung, Min Kyu; Jeon, Seong Woo; Cho, Chang Min; Kim, Sung Kook; Choi, Yong Hwan

    2007-12-01

    Bezoars are concretions or hard masses of foreign matter that are found in the gastrointestinal tract. Recent reports have demonstrated the efficacy of Coca-Cola administration for the dissolution of phytobezors. Here we report on a 73-year-old man with a very large gastric persimmon diospyrobezoar, and this caused small intestinal obstruction after partial dissolution with oral and injected Coca-Cola.

  12. The Coca-Cola Company : equity valuation

    OpenAIRE

    Santos, André Escoval dos

    2015-01-01

    The present dissertation aims to demonstrate the process of valuing The Coca-Cola Company (KO). Valuation is not an exact science, requiring numerous assumptions and different models to be trusted. Several theories and articles from prestigious authors were followed aiming to deliver the best possible result. There is not a consensus among authors about which method yields best results, however Discounted Cash Flow is considered the finest by most of them. Therefore, KO will...

  13. Selling Local Modernization through the Global Corporation: Coca-Cola Bottling in Colombia, 1927-1944

    OpenAIRE

    Amanda Ciafone

    2018-01-01

    The Coca-Cola Company sold drink concentrates and licensed rights to its trademarked brands to contracted bottlers who produced and sold bottled drinks in designated geographic areas around the world, including Colombia, beginning in 1927. The franchise system enabled international expansion without large corporate growth or direct local employment allowing the company to externalize liability and financial risk. The franchise system helped the company situate the production of Coca-Cola with...

  14. Results of long-term carcinogenicity bioassays on Coca-Cola administered to Sprague-Dawley rats.

    Science.gov (United States)

    Belpoggi, Fiorella; Soffritti, Morando; Tibaldi, Eva; Falcioni, Laura; Bua, Luciano; Trabucco, Francesca

    2006-09-01

    Coca-Cola was invented in May 1886 in Atlanta, Georgia by a pharmacist who, by accident or design, mixed carbonated water with the syrup of sugar, phosphoric acid, caffeine, and other natural flavors to create what is known as "the world's favorite soft drink." Coca-Cola is currently sold in more than 200 countries and in early 2000, the company sold its 10 billionth unit case of Coca-Cola branded products. Given the worldwide consumption of Coca-Cola, a project of experimental bioassays to study its long-term effects when administered as substitute for drinking water on male and female Sprague-Dawley rats was planned and executed. The objective of the project was to study whether and how long-term consumption of Coca-Cola affects the basic tumorigram of test animals. The bioassays were performed on rats beginning at different ages, namely: (a) on males and females exposed since embryonic life or from 7 weeks of age; and (b) on males and females exposed from 30, 39, or 55 weeks of age. Overall, the project included 1999 rats. During the biophase, data were collected on fluid and feed consumption, body weight, and survival. Animals were kept under observation until spontaneous death and underwent complete necropsy. The results indicate: (a) an increase in body weight in all treated animals; (b) a statistically significant increase of the incidence in females, both breeders and offspring, bearing malignant mammary tumors; (c) a statistically significant increase in the incidence of exocrine ademonas of the pancreas in both male and female breeders and offspring; and (d) an increased incidence, albeit not statistically significant, of pancreatic islet cell carcinomas in females, a malignant tumor which occurs very rarely in our historical controls. On the basis of the results of this study, excessive consumption of regular soft-drinks should be generally discouraged, in particular for children and adolescents.

  15. An Analysis of Yip's Global Strategy Model, Using Coca-Cola ...

    African Journals Online (AJOL)

    Analysis of the selected business cases suggest a weak fit between the Yip model of a truly Global strategy ... like Coca-Cola in the beverage industry for effective implementation of a global strategy. ... Keywords: Global Strategy, Leadership.

  16. The Image and Politics of Coca-Cola: From the Early Years to the Present

    OpenAIRE

    Al-Othman, Dalia

    2001-01-01

    This paper examines the history of Coca-Cola from its early years to the present and discusses how the Company perpetuated the various images it sought for Coke through brilliant leadership, marketing, and the manipulation of events, and how it was able to develop and use its political connections to overcome government-created obstacles and cultural resistance to its products both within and without the United States. The paper will discuss the history of Coca-Cola’s inter...

  17. Sangue e Coca-Cola: a carnavalização e a literatura pop de Roberto Drummond

    Directory of Open Access Journals (Sweden)

    Ernest Bowes

    2018-04-01

    Full Text Available Este estudo se propõe à reflexão sobre as obras de Roberto Drummond, mais especificamente Sangue de Coca-Cola - romance que integra o ciclo Coca-Cola do autor. A pesquisa se propõe a demonstrar que a arte pop não é estática e que se materializa através da interação com outras linguagens e com a cultura. Assim, o trânsito entre distintos campos discursivos como a Filosofia, Sociologia e a Teoria da Literatura apresentou-se, então, como a estratégia mais apropriada para discutir a questão.   Palavras-chave: Carnavalização, Literatura Pop, Sangue de Coca-Cola.

  18. Analýza komunikačního mixu společnosti Coca Cola na českém trhu

    OpenAIRE

    Málková, Alena

    2011-01-01

    The subject of this diploma thesis is the communications mix of The Coca-Cola Company and it is focusing on the brand Coca-Cola on the Czech market. The aim is to analyze current communication mix of brand Coca-Cola, reveal fundamental aspects that influence the communication mix and propose specific changes to the mix. Introductory part acquaints readers with the various communication tools, their advantages and disadvantages, the optimal structure of the communication mix and other theoreti...

  19. Belgian coca-cola-related outbreak: intoxication, mass sociogenic illness, or both?

    Science.gov (United States)

    Gallay, A; Van Loock, F; Demarest, S; Van der Heyden, J; Jans, B; Van Oyen, H

    2002-01-15

    An epidemic of health complaints occurred in five Belgian schools in June 1999. A qualitative investigation described the scenario. The role of soft drinks was assessed by using a case-control study. Cases were students complaining of headache, dizziness, nausea, vomiting, abdominal pain, diarrhea, or trembling. Controls were students present at school on the day of the outbreak but not taken ill. An analysis was performed separately for school A, where the outbreak started, and was pooled for schools B-E. In school A, the attack rate (13.2%) was higher than in schools B-E (3.6%, relative risk = 3.6, 95% confidence interval (CI): 2.5, 5.3). Exclusive consumption of regular Coca-Cola (school A: odds ratio (OR) = 29.7, 95% CI: 1.32, 663.6; schools B-E: OR = 7.3, 95% CI: 2.9, 18.0) and low mental health score (school A: OR = 16.1, 95% CI: 1.3, 201.9; schools B-E: OR = 3.1, 95% CI: 1.5, 6.6) were independently associated with the illness. In schools B-E, consumption of Fanta, consumption of Coca-Cola light, and female gender were also associated with the illness. It seems reasonable to attribute the first cases of illness in school A to regular Coca-Cola consumption. However, mass sociogenic illness could explain the majority of the other cases.

  20. Pengaruh Implementasi CSR Yang Dilakukan Oleh PT. Coca-cola Bottling Indonesia Terhadap Pengembangan Masyarakat Medan

    OpenAIRE

    Lubis, Zulfizar Syahputra

    2013-01-01

    Formulation of the problem in this research is: Is CSR Implementation conducted by PT. Coca-Cola Bottling Indonesia Significant Impact on Community Development. The purpose of this research is to study and analyze how CSR Implementation conducted by PT. Coca-Cola Bottling Indonesia Significant Impact on Community Development. This study is associative, ie research that connects two or more variables to see the effect of these variables. The data used in this study is primary data and secon...

  1. Science organisations and Coca-Cola's 'war' with the public health community: insights from an internal industry document.

    Science.gov (United States)

    Barlow, Pepita; Serôdio, Paulo; Ruskin, Gary; McKee, Martin; Stuckler, David

    2018-03-14

    Critics have long accused food and beverage companies of trying to exonerate their products from blame for obesity by funding organisations that highlight alternative causes. Yet, conclusions about the intentions of food and beverage companies in funding scientific organisations have been prevented by limited access to industry's internal documents. Here we allow the words of Coca-Cola employees to speak about how the corporation intended to advance its interests by funding the Global Energy Balance Network (GEBN). The documents reveal that Coca-Cola funded and supported the GEBN because it would serve as a 'weapon' to 'change the conversation' about obesity amidst a 'growing war between the public health community and private industry'. Despite its close links to the Coca-Cola company, the GEBN was to be portrayed as an 'honest broker' in this 'war'. The GEBN's message was to be promoted via an extensive advocacy campaign linking researchers, policy-makers, health professionals, journalists and the general public. Ultimately, these activities were intended to advance Coca-Cola's corporate interests: as they note, their purpose was to 'promote practices that are effective in terms of both policy and profit'. Coca-Cola's proposal for establishing the GEBN corroborates concerns about food and beverage corporations' involvement in scientific organisations and their similarities with Big Tobacco. © Article author(s) (or their employer(s) unless otherwise stated in the text of the article) 2018. All rights reserved. No commercial use is permitted unless otherwise expressly granted.

  2. The Rhetoric of the iconic discourse within the Coca-Cola brand

    Directory of Open Access Journals (Sweden)

    Mărioara VLIONCU

    2013-10-01

    Full Text Available Cet article, tel que son nom de Rhétorique du discours iconique de la marque Coca-Cola l’annonce, a comme thème la structure de la rhétorique des publicités de la marque Coca-Cola. Ces dernières sont représentées, de manière conventionnelle, par deux annexes auxquelles se réfère cette analyse. Ce que ce débat, à caractère sémio-rhétorique, se propose en particulier, c’est de mettre en évidence les liens qui s’établissent entre l’énoncé iconique des réclames de la marque Coca-Cola et les éléments rhétoriques de celui-ci. Les deux composantes (iconique et rhétorique sont évaluées de la perspective d’un discours public, d’un message de nature promotionnelle qui caractérise le marché libre. Cette approche se propose de démontrer les particularités de la rhétorique iconique qui, par le phénomène de l’argumentation discursive, poursuit l’acceptation d’une idée en vertu de raisons pragmatiques ou d’intérêts actionnels. La présente analyse a comme but l’identification des composantes de l’iconicité rhétorique et de la spécificité de celle-ci. L’article trace en ce sens les contours d’une stratégie analytique peu commune ; son objectif consiste dans la présentation d’une liaison pouvant être faite entre l’image et les valeurs rhétoriquesde celle-ci. Le thème de l’analyse est basé sur une dimension théorique qui renvoie à la manière dont les publicités Coca-Cola donnent naissance à un discours qui peut être étudié à partir de catégories rhétoriques telles : ethos, mythos, pathos etc. La seconde partie de l’article représente une analyse de la narrativité iconique et met en évidence la caractéristique rhétorique des images de la marque soumise à l’étude. Cette recherche se veut une proposition d’ordre sémio-linguistique et rhétorique, une évaluation iconique des signes dans le cadre des publicités en général et des publicités de la marque Coca-Cola

  3. Coca-Cola ja Pepsi - vennad, nii et veri lendab / Argo Luude, Ave Peetri ; interv. Urmas Vahe

    Index Scriptorium Estoniae

    Luude, Argo

    2006-01-01

    Endine PepsiCo Eesti divisjoni juht ning Suurbritannia Coca-Cola suurte kaubanduskettide turundusjuht ettevõtete vahelisest konkurentsist. Vt. samas: Mida on vaja teada Coca-Colast?; Mida on tarvis teada Pepsi-Colast?

  4. Coca-Cola, caffeine, and mental deficiency: Harry Hollingworth and the Chattanooga trial of 1911.

    Science.gov (United States)

    Benjamin, L T; Rogers, A M; Rosenbaum, A

    1991-01-01

    Harry Hollingworth's 1911 investigation of the behavioral effects of caffeine is one of the earliest examples of psychological research contracted by a large corporation. The research was necessitated by a federal government suit against the Coca-Cola Company for marketing a beverage with a deleterious ingredient, namely, caffeine. Although Hollingworth's research played little role in the outcome of the Coca-Cola trials, it was important as a model of sophistication in experimental design. As such, it set a standard for psychopharmacological research. It also was particularly important in directing Hollingworth toward a life-long career in applied psychology.

  5. Coca-Cola jõulukaravan tõi lastekodulastele palju rõõmu

    Index Scriptorium Estoniae

    2007-01-01

    Vt. ka Linnaleht : Tartu 21. dets., lk. 13, Linnaleht : Pärnu 21. dets., lk. B5. Sel nädalal Eestis ringi sõitnud heategevuslik Coca-Cola jõulukaravan viis kingitusi 17 Tartu ja Tartumaa, Tallinna, Jõgevamaa ning Ida-Virumaa lastekodusse

  6. The use of Coca-Cola in the management of bolus obstruction in benign oesophageal stricture.

    Science.gov (United States)

    Karanjia, N. D.; Rees, M.

    1993-01-01

    Oesophageal stricture is a complication of oesophageal reflux and may itself be complicated by bolus obstruction. We reviewed the records of patients presenting with dysphagia and who were found to have benign oesophageal strictures. We studied the outcome of bolus obstruction in 13 episodes affecting eight patients. In six episodes Coca-Cola was administered on the day before endoscopy, and in all these patients the bolus had cleared. In seven episodes nothing was administered before endoscopy, and in all seven a bolus was evident at endoscopy. In five of these seven the bolus was removed piecemeal and in each of these instances the endoscope had to be passed between two and five times. In the remaining two instances the procedure was abandoned and the patients returned to the ward for the administration of Coca-Cola. At subsequent endoscopy these patients were found to be clear of any bolus. These results suggest that the administration of Coca-Cola (or other aerated drinks) may clear a bolus in the acutely obstructed oesophagus. PMID:8476194

  7. The brand images of Coca-Cola and Pepsi and buying motives of cola consumers: a consumer research study

    OpenAIRE

    Yılmaz, Emre

    1997-01-01

    Ankara : The Department of Management and Graduate School of Business Administration of Bilkent University, 1997. Thesis (Master's) -- Bilkent University, 1997. Includes bibliographical references leaves 54-55 Cola is one of the heavily consumed products all over the world by almost every individual. Today there are two main competitors in the world to convince consumers to consume their brand; Coca-Cola and Pepsi. Both companies give a big importance to understand their con...

  8. Coca-Cola Valued Youth Program. What Works Clearinghouse Intervention Report

    Science.gov (United States)

    What Works Clearinghouse, 2009

    2009-01-01

    The Coca-Cola Valued Youth Program offers secondary school students who are considered at risk of dropping out the opportunity to serve as tutors in elementary schools. By having these at-risk students serve as tutors, the program aims to improve their basic academic skills and self-esteem, with the goal of keeping them enrolled in school. The…

  9. Prenatal dietary load of Maillard reaction products combined with postnatal Coca-Cola drinking affects metabolic status of female Wistar rats.

    Science.gov (United States)

    Gurecká, Radana; Koborová, Ivana; Janšáková, Katarína; Tábi, Tamás; Szökő, Éva; Somoza, Veronika; Šebeková, Katarína; Celec, Peter

    2015-04-01

    To assess the impact of prenatal exposure to Maillard reaction products (MRPs) -rich diet and postnatal Coca-Cola consumption on metabolic status of female rats. Diet rich in MRPs and consumption of saccharose/fructose sweetened soft drinks is presumed to impose increased risk of development of cardiometabolic afflictions, such as obesity or insulin resistance. At the first day of pregnancy, 9 female Wistar rats were randomized into two groups, pair-fed either with standard rat chow (MRP-) or MRPs-rich diet (MRP+). Offspring from each group of mothers was divided into two groups and given either water (Cola-) or Coca-Cola (Cola+) for drinking ad libitum for 18 days. Oral glucose tolerance test was performed, and circulating markers of inflammation, oxidative stress, glucose and lipid metabolism were assessed. MRP+ groups had higher weight gain, significantly so in the MRP+/Cola- vs MRP-/Cola-. Both prenatal and postnatal intervention increased carboxymethyllysine levels and semicarbazide-sensitive amine oxidase activity, both significantly higher in MRP+/Cola + than in MRP-/Cola-. Total antioxidant capacity was lower in MRP+ groups, with significant decrease in MRP+/Cola + vs MRP-/Cola+. Rats drinking Coca-Cola had higher insulin, homeostatic model assessment of insulin resistance, heart rate, advanced oxidation of protein products, triacylglycerols, and oxidative stress markers measured as thiobarbituric acid reactive substances compared to rats drinking water, with no visible effect of MRPs-rich diet. Metabolic status of rats was affected both by prenatal and postnatal dietary intervention. Our results suggest that combined effect of prenatal MRPs load and postnatal Coca-Cola drinking may play a role in development of metabolic disorders in later life.

  10. Effects of an acidic beverage (Coca-Cola) on absorption of ketoconazole.

    Science.gov (United States)

    Chin, T W; Loeb, M; Fong, I W

    1995-08-01

    Absorption of ketoconazole is impaired in patients with achlorhydria. The purpose of this study was to determine the effectiveness of a palatable acidic beverage (Coca-Cola Classic, pH 2.5) in improving the absorption of ketoconazole in the presence of drug-induced achlorhydria. A prospective, randomized, three-way crossover design with a 1-week wash-out period between each treatment was employed. Nine healthy nonsmoking, nonobese volunteers between 22 and 41 years old were studied. Each subject was randomized to receive three treatments: (A) ketoconazole 200-mg tablet with water (control), (B) omeprazole (60 mg) followed by ketoconazole (200 mg) taken with water, and (C) omeprazole (60 mg) followed by ketoconazole (200 mg) taken with 240 ml of Coca-Cola Classic. The pH values of gastric aspirates were checked after omeprazole was administered to confirm attainment of a pH of > 6. Multiple serum samples were obtained for measurements of ketoconazole concentrations by high-pressure liquid chromatography. The mean area under the ketoconazole concentration-time curve from zero to infinity for the control treatment (17.9 +/- 13.1 mg.h/liter) was significantly greater than that for treatment B (3.5 +/- 5.1 mg.h/liter; 16.6% +/- 15.0% of control). The mean peak concentration was highest for the control treatment (4.1 +/- 1.9 micrograms/ml), for which the mean peak concentration showed a significant increase over that for treatment B. The absorption of ketoconazole was reduced in the presence of omeprazole-induced achlorhydria. However, drug absorption was significantly increased, to approximately 65% of the mean for the control treatment, when the drug was taken with an acidic beverage, such as Coca-Cola.

  11. Huge gastric diospyrobezoars successfully treated by oral intake and endoscopic injection of Coca-Cola.

    Science.gov (United States)

    Chung, Y W; Han, D S; Park, Y K; Son, B K; Paik, C H; Jeon, Y C; Sohn, J H

    2006-07-01

    A diospyrobezoar is a type of phytobezoar that is considered to be harder than any other types of phytobezoars. Here, we describe a new treatment modality, which effectively and easily disrupted huge gastric diospyrobezoars. A 41-year-old man with a history of diabetes mellitus was admitted with lower abdominal pain and vomiting. Upper gastrointestinal endoscopy revealed three huge, round diospyrobezoars in the stomach. He was made to drink two cans of Coca-Cola every 6 h. At endoscopy the next day, the bezoars were partially dissolved and turned to be softened. We performed direct endoscopic injection of Coca-Cola into each bezoar. At repeated endoscopy the next day, the bezoars were completely dissolved.

  12. THE MEDDLING OF THE LANGUAGE FUNCTIONS WHIT THE LEXICAL FIELDS OF THE COCA-COLA BRAND SLOGANS

    Directory of Open Access Journals (Sweden)

    Mărioara VLIONCU

    2013-10-01

    Full Text Available Le but de cet etude a été celui de presenter quelques aspects qui visent la liaison qui peut se faire entre les fonctions de la langue telles comme ells sont théorisées par le linguiste Roman Kakobson et les champs lexicaux des slogans de la marquee « Coca-Cola » qui peut être circonscrite à une structure théorique qui appartient à l’acte communicationnel. Les champs lexicaux d’un objet notionnel, respectivement le boisson gazéifié « Coca-Cola », et une structure théorique spécifique à un acte communicationnel base sur le langage. Pour chaque des fonctions du language, telles comme elles ont été théorisées par le linguiste Roman Jakobson, ont été trouvées des correspondances des champs lexicaux, appartenant aux slogans de la marque « Coca-Cola » . Ces champs lexicaux ont été considérablement étendus par des exemples prépondérente de la sphère verbale.

  13. Performance Analysis Comparison Of Coca Cola And Pepsi

    OpenAIRE

    The, Glenny Marselia; Saerang, David Paul Elia; Tumewu, Ferdinand

    2014-01-01

    All companies fight to get as many consumers as they can and it makes, product, price, place and promotion become important factors to make a company has a successful marketing campaign. The companies spend much money for create an attractive product at an affordable price, a place that can be reached, and the promotion that can be well-received by the public. So, regarding that fact, the researcher writes a study about the performance analysis comparison of Coca Cola and Pepsi in Manado b...

  14. Selling Local Modernization through the Global Corporation: Coca-Cola Bottling in Colombia, 1927-1944

    OpenAIRE

    Ciafone, Amanda

    2018-01-01

    Abstract The Coca-Cola Company sold drink concentrates and licensed rights to its trade-marked brands to contracted bottlers who produced and sold bottled drinks in designated geographic areas around the world, including Colombia, beginning in 1927. The franchise system enabled international expansion without large corporate growth or direct local employment allowing the company to externalize liability and financial risk. The franchise system helped the company situate the production of Coca...

  15. The effect of Coca-Cola and fruit juices on the surface hardness of glass-ionomers and 'compomers'.

    Science.gov (United States)

    Aliping-McKenzie, M; Linden, R W A; Nicholson, J W

    2004-11-01

    The interaction of tooth-coloured dental restorative materials (a conventional glass-ionomer, two resin-modified glass-ionomers and two compomers) with acidic beverages has been studied with the aim of investigating how long-term contact affects solution pH and specimen surface hardness. For each material (ChemFil Superior, ChemFlex, Vitremer Core Build-Up/Restorative, Fuji II LC, Dyract AP and F2000) disc-shaped specimens were prepared and stored in sets of six in the following storage media: 0.9% NaCl (control), Coca-Cola, apple juice and orange juice. After time intervals of 1 day, 1 week, 1 month, 3 months, 4 months, 6 months and 1 year, solution pH and Vickers Hardness Number were determined for each individual specimen. Differences were analysed by anova followed by Student-Newman-Keuls post hoc analysis. All materials were found to reduce the pH of the 0.9% NaCl, but to increase the pH of the acidic beverages. The conventional glass-ionomers dissolved completely in apple juice and orange juice, but survived in Coca-Cola, albeit with a significantly reduced hardness after 1 year. The other materials survived in apple juice and orange juice, but showed greater reductions in surface hardness in these beverages than in Coca-Cola. Fruit juices were thus shown to pose a greater erosive threat to tooth coloured materials than Coca-Cola, a finding which is similar to those concerning dentine and enamel towards these drinks.

  16. The Comparative Analysis of Packaging Design Element to Purchasing Decision Between Coca Cola and Big Cola in Manado

    OpenAIRE

    Gessal, Putri

    2013-01-01

    Packaging can play a very interesting role in the success or failure of a product. Its success depends a lot on how it is designed by its creators. Packaging function to protect the contents of a product lies within the package design. It has the power to influence your choices, and with its carefully thought-out aesthetics can affect your emotions. This aim of the study comparative analysis of packaging design element to purchase decision between Coca Cola and Big Cola with packaging element...

  17. Sangue e Coca-Cola: a carnavalização e a literatura pop de Roberto Drummond

    Directory of Open Access Journals (Sweden)

    Ernest Bowes

    2015-08-01

    Full Text Available Este estudo se propõe à reflexão sobre as obras de Roberto Drummond, mais especificamente Sangue de Coca-Cola – romance que integra o ciclo Coca-Cola do autor. A pesquisa se propõe a demonstrar que a arte pop não é estática e que se materializa através da interação com outras linguagens e com a cultura. Assim, o trânsito entre distintos campos discursivos como a Filosofia, Sociologia e a Teoria da Literatura apresentou-se, então, como a estratégia mais apropriada para discutir a questão.

  18. Gastric phytobezoars may be treated by nasogastric Coca-Cola lavage.

    Science.gov (United States)

    Ladas, Spiros D; Triantafyllou, Konstantinos; Tzathas, Charalabos; Tassios, Pericles; Rokkas, Theodore; Raptis, Sotirios A

    2002-07-01

    Large gastric phytobezoars may occur in patients with gastric dysmotility disorders. Treatment options include dissolution with enzymes, endoscopic fragmentation with removal or aspiration, and surgery. We report our experience with nasogastric cola lavage therapy. Over an 8-year period, five consecutive patients were referred to our unit for endoscopic treatment of large gastric phytobezoars. They included one patient with lobectomy for lung cancer and four patients with diabetic gastroparesis. An initial attempt of endoscopic fragmentation and removal was unsuccessful. Patients were treated with 3 l of Coca-Cola nasogastric lavage over 12 h. Nasogastric lavage was very well tolerated by the patients. Complete phytobezoar dissolution was achieved in one session in all cases. There were no procedure-related complications. The dissolution of large gastric phytobezoars with cola nasogastric lavage is a safe, rapid and effective method. Patients may be treated in the medical ward, avoiding therapeutic endoscopy or surgery.

  19. The Dimension Of The Socio-Cultural Brand Of Coca-Cola

    Directory of Open Access Journals (Sweden)

    Florentina Manuela Dumitrescu

    2016-12-01

    Full Text Available Today, advertising is undoubtedly one of the most fascinating social phenomena, a fundamental factor influencing individuals, attitudes or lifestyles. It is an important element of contemporary culture, deeply anchored in our cultural heritage. In this framework encompasses our article, aiming to demonstrate influential aspects of the Coca-Cola advertising slogan as an instrument of culture and ideology, in a few words, a merciless mirror of our society.

  20. Supply Chain Maturity Assessment of Coca Cola Ghana Ltd

    OpenAIRE

    Tetteh, Quaye

    2015-01-01

    This study aims to assess the supply chain process management of Coca Cola Ghana Ltd; this research is of importance due to its potential to point out processes that can yield higher performance of the supply chain and those processes that can be enhanced for higher per-formance levels. The sample for this study was selected using purposive sampling; five supply chain man-agement practitioners in the company were used for the data extraction. Questionnaires were sent to these five respond...

  1. Oesophageal and gastric potential difference and pH in healthy volunteers following intake of coca-cola, red wine, and alcohol.

    Science.gov (United States)

    Rubinstein, E; Hauge, C; Sommer, P; Mortensen, T

    1993-01-01

    Alcohol causes gastroesophageal reflux and mucosal damage in the oesophagus and the stomach. The transmucosal electrical potential difference gives information on gastric mucosal integrity and function, while the validity of oesophageal measurements have been discussed. Baseline oesophageal potential difference measurements were performed three times with an interval of at least one week. We found oesophageal potential difference measurements reliable with an acceptable reproducibility. Oesophageal and gastric potential difference and pH were measured by use of a new microelectrode principle in 10 healthy volunteers following intake of coca-cola, wine and alcohol. Oesophageal and gastric potential difference decreased after intake of 250 ml coca-cola, 250 ml 11 vol% red wine and 60 ml 43 vol% whisky. Gastric potential difference decreased after intake of 250 ml ethanol 11 vol% and 60 ml ethanol 43 vol%. Intake of red wine and whisky resulted in a significant greater gastric potential difference decrease compared to similar concentrations and volumes of ethanol. The time until the potential difference had regained baseline level was longer after intake of red wine compared to coca-cola, whisky and ethanol. Oesophageal pH decreased after intake of coca-cola and red wine, but was unchanged after whisky. Gastric pH was unchanged after intake of all the drinks. In conclusion, the gastric potential difference reduction was not correlated to alcohol concentration. Red wine seems to affect the gastric potential difference more than coca-cola, whisky and ethanol. The observed changes in oesophageal and gastric potential difference might be due to changes in Cl- secretion and/or due to a damaging effect of the additives of the beverages.

  2. Projekt managementu a marketingu sportovní akce na příkladu Coca-cola školského poháru na léta 2009-2011

    OpenAIRE

    Jeřábek, Petr

    2008-01-01

    - Title: Project of management and marketing of event Coca-cola School Cup in time period 2009-2011 Work goal: Methods: Annotation: Results: Keywords: Analysis ofmarketing and management of event Coca-cola School Cup and advices of innovation for this event. Descriptive analysis, Interview with experts, SWOT analysis. The project Coca-Cola School Cup for the years 2009- 2011 involves innovation approaches in particular manager activities of this sport event. The innovation approaches result f...

  3. Podnikatelské strategie pro čínský trh - příklad společnosti Coca-Cola, HBC

    OpenAIRE

    Kyselová, Karolina

    2011-01-01

    This thesis deals with the business strategy in the Chinese market, which is introduced a concrete example of the business strategy of Coca-Cola. According the breadth of the topic there is not included the overall business strategy of mentioned company, but corporate social responsibility, which is the third pillar of the strategy. The aim is to compare by values of social responsibility and setting the Coca-Cola's current situation on the Chinese market and local governments attitude to the...

  4. Promotion demand forecast: A Case Study of Coca Cola Enterprise

    OpenAIRE

    Lai, Hoi-Yin Cecilia

    2007-01-01

    In this highly competitive business environment, forecasting becomes one of the hot topics. Every business organization uses forecasts for decision marking. Forecasting can help companies to determine the market strategy. It also helps in production planning and resources allocation. A good forecast can help the management team to make the best decision. Nowadays, it is important to develop a collaborative partnership within the supply chain. Coca Cola Enterprise (CCE) is working with its cus...

  5. ZUNANJE OGLAŠEVANJ NA PRIMERU BLAGOVNE ZNAMKE COCA-COLA

    OpenAIRE

    Justinek, Vanesa

    2016-01-01

    V diplomskem seminarju z naslovom Zunanje oglaševanje na primeru blagovne znamke Coca Cola govorim predvsem o oglasih, ki so izven zaprtih prostorov. Zunanje oglaševanje je oblika tržnega komuniciranja ter plačana oblika oglaševanja, poteka preko sredstev javnega obveščanja. V to obliko oglaševanja sodijo: Veleplakati (jumbo plakati), mali panoji (city panoji), digitalni panoji, polepitve na prevoznih sredstvih, oglasni stebri, transparenti nad voziščem, obešanke, oglasni stolpi. V prvem t...

  6. Valuing Brazilian Youth: IDRA's Coca Cola Valued Youth Program in Latin America

    Science.gov (United States)

    Montecel, Maria Robledo

    2008-01-01

    Intercultural Development Research Association (IDRA) is an independent, non-profit organization with a vision for schools that work for all children. It partnered with Coca-Cola in 1984 and began a dropout prevention program just as it was conducting the first comprehensive study of school dropouts in Texas. Its annual studies since then have…

  7. [Influence of Coca-Cola on early erosion and surface microhardness of human enamel: an in situ study].

    Science.gov (United States)

    Yuan, M; Zhang, Q; Gao, X J

    2016-06-01

    Assessed the effect of single dose attack of Coca-Cola on early erosion and surface microhardness of permanent human enamel, in order to provide diet instructions on minimum amount and frequency of carbonated beverage consumption. Eighty enamel slabs were prepared out of 10 extracted human mandibular third molars, and distributed into 8 groups with randomized block design(n=10). Ten generally healthy volunteers with normal saliva secretion wore acrylic palatal appliances containing 2 enamel slabs, with formation of a salivary pellicle 2 h ahead. The volunteers were instructed to drink 100 ml fresh Coca-Cola within 20 s. And then the alterations of the enamel slabs were measured using a Vicker's microhardness tester at 1, 2, 4, 6, 8, 10, 20 and 30 min after the consumption of Coca-Cola. For each volunteer, the experiment was carried out in four days, 2 samples were examined each time. Data were analyzed using Kruskal-Wallis and Wilcoxon tests(α =0.05). Significant decreases in surface microhardness(SMH)were observed in each time point(PCoca-Cola could lead to significant decrease of enamel microhardness and initiate erosion of enamel surface. Enamel surface microhardness decreased to the lowest points at 2-8 min, and began to recover after 10 min. The enamel surface microhardness could not fully recovered to the baseline level in 30 min if no intervention was performed.

  8. Developing Industry-Sponsored Entrepreneurship Education Programmes. The Experiences of the Coca-Cola National Enterprise Award.

    Science.gov (United States)

    Henry, Colette; Titterington, Albert; Wiseman, Kate

    1998-01-01

    A partnership among Dundalk Institute of Technology (Ireland), Coca Cola, and government encourages young entrepreneurs through formal education in business management, workshops, mentoring, and financial rewards provided by the corporation's National Enterprise Award. (SK)

  9. Comunicació de crisi en conflictes laborals : la comunicació durant l’ERO de Coca-Cola Iberian Partners

    OpenAIRE

    Garcés González, Miriam

    2016-01-01

    Un conflicte laboral com un ERO pot derivar en una veritable crisi per a una empresa. En aquest context, la comunicació pren un paper rellevant en l'organització, emmarcada en la comunicació de crisi. Un cas recent és la crisi soferta per l'ERO de Coca-Cola Iberian Partners, embotelladora per a la marca Coca-Cola a territori espanyol. Aquesta investigació se centra en la comunicació que es va produir durant aquest conflicte laboral, a través d'una anàlisi de contingut de notícies sobre l'ERO ...

  10. Klaaspudelist loobumine vähendab Coca-Cola brändi eeliseid / Eda-Liis Kann

    Index Scriptorium Estoniae

    Kann, Eda-Liis, 1979-

    2005-01-01

    BRAND sense uuringu kohaselt, milles uuriti pakendi mõju brändilojaalusele, eelistab enam kui 60% Ameerika ja Suurbritannia tarbijaist juua kokakoolat klaaspudelist. Majanduslikel põhjustel on Coca-Cola Company aga viimased kümme aastat tegelenud klaaspudelite poelettidelt ära korjamisega. Diagramm

  11. Analisis Perbandingan Pendanaan Leasing Dan Hutang Jangka Panjang Dalam Pengadaan Aktiva Tetap (Studi Pada Koperasi Karyawan Coca-cola Jawa Timur)

    OpenAIRE

    Marchelia, Yusina Fitri

    2014-01-01

    This research aims to know the more efficient and profiting funding between leasing funding compared to long term debt in procurement of fixed assets on cooperative employees of Coca Cola East Java. The type of research used in this research is a descriptive research. While, the approach used in this research is financial quantitative approach.The cooperative employees of Coca Cola East Java have plans for procurement of fixed assets in form of vehicles worth Rp. 568.850.000 that will be fund...

  12. Successful treatment with a combination of endoscopic injection and irrigation with coca cola for gastric bezoar-induced gastric outlet obstruction.

    Science.gov (United States)

    Lin, Chen-Sheng; Tung, Chun-Fang; Peng, Yen-Chun; Chow, Wei-Keung; Chang, Chi-Sen; Hu, Wei-Hsiung

    2008-01-01

    We report a case of gastric bezoar-induced gastric outlet obstruction that was successfully treated with a combination of endoscopic injection and irrigation with Coca Cola. A 73-year-old diabetic woman had a history of perforated peptic ulcer and had received pyloroplasty more than 20 years previously. She had been ingesting Pho Pu Zi (Cordia dichotoma Forst. f.) as an appetizer for 1 month. She presented with epigastric pain, nausea, and vomiting. Upper gastrointestinal endoscopy, performed at a local hospital, showed 2 gastric bezoars in the stomach, and 1 of them impacted at the pylorus. She was referred to our emergency department for removal of the gastric bezoars that were suspected to be causing gastric outlet obstruction. All attempts at endoscopic removal using a polypectomy snare, biopsy forceps and Dormia basket failed. We then injected Coca Cola directly into the bezoar mass, followed by irrigation with Coca Cola. Follow-up endoscopy was performed the next day, which revealed that the gastric bezoars had dissolved spontaneously.

  13. Marit Kroon: just for fun pole mõtet Coca-Colas töötada / Marit Kroon ; intervjueerinud Taivo Paju

    Index Scriptorium Estoniae

    Kroon, Marit

    2010-01-01

    Coca-Cola Eesti esinduses kogu Baltikumi turunduse eest vastutav Marit Kroon vastab küsimustele, mis puudutavad Coca-Colasse tööle saamist, esimesi tööülesandeid, töötamist ülemustest eemal, enese motiveerimist, enesekehtestamist ning valmisolekut kodust eemal töötamiseks

  14. Stilistiskie izteiksmes līdzekļi Coca-Cola reklāmas plakātos

    OpenAIRE

    Gudre, Anete

    2017-01-01

    Šajā darbā tika pētīti mākslinieciskie un fonētiskie stila izteiksmes līdzekļi un to lietojums Coca-Cola reklāmas plakātos. Kā arī tika analizēti Coca-Cola reklāmas plakātu vizuālie elementi. Tēma tika izvēlēta, lai redzētu atšķirību starp mākslinieciskās izteiksmes līdzekļiem un, lai redzētu, cik bieži tie tiek izmantoti izvēlētajos reklāmas plakātos. Darbā tika aplūkoti vispopulārākie mākslinieciskās izteiksmes līdzekļi – metafora, epitets, personifikācija un hiperbola. Multimediju analīze ...

  15. Coca-Cola, cancers, and coronaries: personality and stress as mediating factors.

    Science.gov (United States)

    Grossarth-Maticek, R; Eysenck, H J

    1991-06-01

    A theory is presented relating the consumption of stimulant and depressant drugs to cancer and coronary heart disease, with stress/personality acting as an intermediary. The predictions from the theory that large-scale consumption of Coca-Cola would prevent cancer and promote coronary heart disease was tested and found to be supported by the results of a long-scale prospective study. Results replicate those from an earlier study using coffee as a stimulant drug.

  16. Bezoar in a Pediatric Oncology Patient Treated with Coca-Cola.

    Science.gov (United States)

    Naramore, Sara; Virojanapa, Amy; Bell, Moshe; Jhaveri, Punit N

    2015-01-01

    A bezoar is a mass of indigestible material. Bezoars can present with a gradual onset of non-specific gastrointestinal symptoms including abdominal pain, nausea and vomiting. However, bezoars can result in more serious conditions such as intestinal bleeding or obstruction. Without quick recognition, particularly in susceptible individuals, the diagnosis and treatment can be delayed. Currently resolution is achieved with enzymatic dissolution, endoscopic fragmentation or surgery. We describe, to our knowledge, the first pediatric patient with lymphoma to have had a bezoar treated with Coca-Cola.

  17. ANALISIS TOTAL PRODUCTIVE MAINTENANCE PADA LINE 8/CARBONATED SOFT DRINK PT COCA-COLA BOTTLING INDONESIA CENTRAL JAVA

    Directory of Open Access Journals (Sweden)

    Darminto Pujotomo

    2012-02-01

    Full Text Available PT. Coca-Cola Bottling Indonesia (CCBI Central Java merupakan salah satu perusahaan produsen minuman ringan yang terkemuka di Indonesia, dengan dua jenis kelompok produk yang dihasilkan yaitu minuman karbonasi/Carbonated Soft Drink (Coca-Cola, Sprite, dan Fanta dan non-karbonasi (Frestea dan Ades. Dalam usaha untuk mempertahankan mutu dan meningkatkan produktifitas, salah satu faktor yang harus diperhatikan adalah masalah perawatan fasilitas/mesin produksi.  Makalah ini membahas mengenai penyebab dan akibat yang ditimbulkan oleh breakdown mesin terjadi pada Line 8/Carbonated Soft Drink, khususnya pada conveyor, filler machine, dan bottle washer machine. Untuk mendapatkan mesin yang dapat terjaga keterandalannya dibutuhkan suatu konsep yang baik. Total Productive Maintenance (TPM merupakan sebuah konsep yang baik untuk merealisasikan hal tersebut. Konsep ini, selain melibatkan semua personil dalam perusahaan, juga bertujuan untuk merawat semua fasilitas produksi yang dimiliki perusahaan.Data yang digunakan merupakan data breakdown conveyor, filler machine, dan bottle washer machine dari ME Monthly Report PT.CCBI selama bulan Januari-Desember 2005 khususnya line 8. Selain itu makalah ini juga membahas performance maintenance PT. Coca-Cola Bottling Indonesia-Central Java, dengan memperhitungkan nilai Mean Time Beetwen Failure (MTBF, Mean Time To Repair (MTTR, serta Availability mesin, dengan menggunakan data record Line 8 selama bulan Mei 2006 sampai bulan Juli 2006. Sehingga nantinya akan diketahui informasi keadaan aktual dari perusahaan tentang sistem perawatannya, khususnya pada Line 8/Carbonated Soft Drink apakah baik atau buruk. Kata kunci : Total Production Maintenance, Conveyor, Filler Machine, Bottle Washer Machine, Performance Maintenance   PT. Coca-Cola Bottling Indonesia (CCBI-Central Java represent one of notable light beverage producer company in Indonesia, with two product group type yielded is carbonated beverage/Carbonated Soft

  18. La contabilidad ambiental y el impacto financiero de los costos ambientales para el desarrollo sostenible de la empresa multinacional de la industria de bebidas Coca Cola Company en el Ecuador

    OpenAIRE

    Castro Saavedra, Diego Gabriel; Ehmig Dillon, Gunther Pablo

    2014-01-01

    The present study aims to analyse the environmental accounting and the financial impact of the environmental costs for sustainable development of a multinational corporation within the beverage company such as Coca Cola Company in Ecuador. Since 2010, Coca Cola Company in Ecuador performs business operations under the name of Arca Ecuador, which is a part of the Mexican group Arca Continental that manages Coca Cola Brand in Mexico, Argentina and Ecuador. Sustainable development is part of the...

  19. Pengaruh Kesehatan Dan Keselamatan Kerja Terhadap Kinerja Karyawan Pada PT.Coca-Cola Amatil Indonesia (CCAI) Unit Medan Dengan Motivasi Sebagai Variabel Intervening

    OpenAIRE

    Harahap, Debbyanzah Fahmi

    2016-01-01

    The purpose of this study was to determine the effect of the Health and Safety of the employee's performance at Coca-Cola Amatil Indonesia (CCAI) at Medan. The analytical method used is descriptive analysis and path analysis. The study population consisted of 174 employees at Coca-Cola Amatil Indonesia (CCAI) at Medan. The sample in this study using simple random sampling, totaling 64 employees. collection of primary data using questionnaires and secondary data collection using case studie...

  20. Successful Treatment with a Combination of Endoscopic Injection and Irrigation with Coca Cola for Gastric Bezoar-induced Gastric Outlet Obstruction

    Directory of Open Access Journals (Sweden)

    Chen-Sheng Lin

    2008-01-01

    Full Text Available We report a case of gastric bezoar-induced gastric outlet obstruction that was successfully treated with a combination of endoscopic injection and irrigation with Coca Cola. A 73-year-old diabetic woman had a history of perforated peptic ulcer and had received pyloroplasty more than 20 years previously. She had been ingesting Pho Pu Zi (Cordia dichotoma Forst. f. as an appetizer for 1 month. She presented with epigastric pain, nausea, and vomiting. Upper gastrointestinal endoscopy, performed at a local hospital, showed 2 gastric bezoars in the stomach, and 1 of them impacted at the pylorus. She was referred to our emergency department for removal of the gastric bezoars that were suspected to be causing gastric outlet obstruction. All attempts at endoscopic removal using a polypectomy snare, biopsy forceps and Dormia basket failed. We then injected Coca Cola directly into the bezoar mass, followed by irrigation with Coca Cola. Follow-up endoscopy was performed the next day, which revealed that the gastric bezoars had dissolved spontaneously.

  1. Bezoar in a Pediatric Oncology Patient Treated with Coca-Cola

    Directory of Open Access Journals (Sweden)

    Sara Naramore

    2015-07-01

    Full Text Available A bezoar is a mass of indigestible material. Bezoars can present with a gradual onset of non-specific gastrointestinal symptoms including abdominal pain, nausea and vomiting. However, bezoars can result in more serious conditions such as intestinal bleeding or obstruction. Without quick recognition, particularly in susceptible individuals, the diagnosis and treatment can be delayed. Currently resolution is achieved with enzymatic dissolution, endoscopic fragmentation or surgery. We describe, to our knowledge, the first pediatric patient with lymphoma to have had a bezoar treated with Coca-Cola.

  2. Komunikační strategie nové plastové láhve společnosti Coca-Cola.

    OpenAIRE

    Němcová, Klára

    2009-01-01

    The thesis relates to theorethical principles of marketing and commercial communications. The application part of the thesis relates to a concept of communication strategy of The Coca-Cola Company's new plastic bottle

  3. Condoms and Coca-Cola.

    Science.gov (United States)

    Townsend, S

    1992-01-01

    Social marketing entails promoting the appropriate and quality product to be sold in the right places at the right price. Even though mass media advertisement of condoms is forbid in Zaire, condoms have been effectively promoted and sold in the country using alternate approaches. 8 million units of the condom, Prudence, were sold in 1990, and Prudence has become the generic name for condoms in the Zaire. Noting that Coca-Cola, beer, and cigarettes may be purchased virtually ubiquitously, commercial outlets and local traders were enlisted to sell condoms at reduced prices on the market. Reduced price sales are possible since donor and government agencies provide the condoms to wholesalers and merchants free of charge. The successful social marketing of condoms expands condom availability to a greater segment of a country's population while recovering some public sector costs and shifting health care away from the public sector. Condoms are especially promoted to high risk groups such as commercial sex workers and their clients in Zaire. Similar programs have been inspired in 10 African countries including Cameroon and Burundi, as well as in Brazil, Haiti, and India. Prevention programs in Latin America and Asia will benefit from these program experiences in Africa. In closing, the article notes the need for an adequate and predictable commodity supply in attaining effective social marketing. Marked program success may, however, lead to sustainability problems.

  4. SUSTAINABLE DEVELOPMENT – AN IMPERATIVE OF INDUSTRIAL COMPANIES. CASE STUDY: COCA-COLA HBC ROMANIA

    Directory of Open Access Journals (Sweden)

    Catalin POPESCU

    2015-06-01

    Full Text Available The paper begins with a summary of the concept, emphasizing that sustainable development is a strongly supported policy around the world. The case study examines specific aspects of sustainable development in Coca-Cola HBC Romania. Finally it presents the main obstacles and opportunities identified for adoption by Romanian companies in their business of sustainable competitiveness strategies.

  5. SUSTAINABLE DEVELOPMENT – AN IMPERATIVE OF INDUSTRIAL COMPANIES. CASE STUDY: COCA-COLA HBC ROMANIA

    OpenAIRE

    Catalin POPESCU; Mihaela OTELEA

    2015-01-01

    The paper begins with a summary of the concept, emphasizing that sustainable development is a strongly supported policy around the world. The case study examines specific aspects of sustainable development in Coca-Cola HBC Romania. Finally it presents the main obstacles and opportunities identified for adoption by Romanian companies in their business of sustainable competitiveness strategies.

  6. A influência da marca Coca Cola na atratividade e manutenção dos funcionários em uma afiliada no Rio Grande Do Sul

    Directory of Open Access Journals (Sweden)

    Christine da Silva Schröeder

    2014-05-01

    Full Text Available O estudo analisou a influência da marca Coca-Cola na atratividade e manutenção de funcionários em uma empresa afiliada de uma franqueada da The Coca-Cola Company, denominada CVI Refrigerantes Ltda., identificando o nível de conhecimento prévio dos colaboradores da empresa sobre a mesma, verificando os atributos relacionados à marca na visão destes e diagnosticando fatores considerados decisivos no momento da escolha da empresa como empregadora. Foi realizada análise documental e de entrevistas semiestruturadas com funcionários. Constata-se que a imagem e o nome da marca Coca-Cola constituem, para os funcionários, fortes atrativos, além dos benefícios e oportunidades de crescimento oferecidos.

  7. Respektování lidských práv a transnacionální korporace: Případová studie Coca-cola

    OpenAIRE

    Hyšková, Kateřina

    2017-01-01

    This bachelor thesis deals with the issue of violation of human rights by transnational corporations on a case of Coca-Cola. The theoretical part explains the international legal responsibility of individual subjects of the international environment and the issue of non-binding international legal standards for the issue of transnational corporations and human rights. In the empirical part, the thesis tries to answer the question of to what extent and which specific human rights Coca-Cola vio...

  8. Oesophageal food impaction in achalasia treated with Coca-Cola and nifedipine.

    Science.gov (United States)

    Koumi, Andriani; Panos, Marios Zenon

    2010-01-01

    Achalasia is characterised by the loss of peristaltic movement in the distal oesophagus and failure of the lower oesophageal sphincter relaxation, which results in impaired oesophageal emptying. We report a case of a 92-year-old frail woman with a history of achalasia, who presented with acute oesophageal obstruction due to impaction of a large amount of food material. She was treated successfully with nifedipine, in combination with Coca-Cola (original product, not sugar free), so avoiding the risks associated with repeated endoscopic intubation and piecemeal removal of the oesophageal content.

  9. A influência da marca Coca Cola na atratividade e manutenção dos funcionários em uma afiliada no Rio Grande Do Sul

    Directory of Open Access Journals (Sweden)

    Carla Cavalheiro Lima

    2014-01-01

    Full Text Available O estudo analisou a influência da marca Coca-Cola na atratividade e manutenção de funcionários em uma empresa afiliada de uma franqueada da The Coca-Cola Company, denominada CVI Refrigerantes Ltda., identificando o nível de conhecimento prévio dos colaboradores da empresa sobre a mesma, verificando os atributos relacionados à marca na visão destes e diagnosticando fatores considerados decisivos no momento da escolha da empresa como empregadora. Foi realizada análise documental e de entrevistas  semiestruturadas com funcionários. Constata-se que a imagem e o nome da marca Coca-Cola constituem, para os funcionários, fortes atrativos, além dos benefícios e oportunidades de crescimento oferecidos.

  10. Gastric Outlet Obstruction--An Unexpected Complication during Coca-Cola Therapy for a Gastric Bezoar: A Case Report and Literature Review.

    Science.gov (United States)

    Lu, Lei; Zhang, Xiao-Feng

    2016-01-01

    Gastric bezoars are concretions of undigested material, and Coca-Cola therapy is an easy, efficacious and safe approach for bezoar treatment. Gastric outlet obstruction due to a migratory gastric bezoar during Coca-Cola therapy is an uncommon presentation and, to the best of our knowledge, no cases have been previously reported. We herein describe one such case with no known predisposing factors that recovered via the endoscopic technique. A thorough literature search was performed, which yielded eight relevant patients from seven publications, all of who developed gastrointestinal obstruction during dissolution treatment and recovered uneventfully after surgical intervention. In conclusion, this potential complication should be kept in mind in the event that alternative treatment is necessary.

  11. Coca-Cola : stratégie de l’immanence et narrative

    OpenAIRE

    Alen, Fanny

    2017-01-01

    L’essentiel de ce mémoire consiste à se pencher sur les deux stratégies mises en place par la firme The Coca-Cola Company, au travers ses annonces télévisées. Le leader mondial des sodas est devenu une multinationale qui ne cesse d’éblouir ses consommateurs au travers ses spots publicitaires. Comment y parvient-il ? L’objectif de cette recherche a été de parvenir à découvrir la recette magique, non pas du célèbre Coke, mais du mélange entre narration et immanence. Tour à tour, ...

  12. An internalization approach to joint ventures: the case of Coca-Cola in China

    OpenAIRE

    Mok, Vincent; Dai, Xiudian; Yeung, Godfrey

    2002-01-01

    In the presence of high transaction costs due to market imperfections, it is normally less expensive for multinational corporations (MNCs) to conduct their business activities in new markets through their internal corporate structures rather than by relying on the markets. Based on a case study of Coca-Cola's entry into the Chinese market, this paper tests the applicability of internalization theory to explaining the entry mode choices of MNCs in developing countries. Internalization theory r...

  13. Impact of emotional stability and attitude on consumption decisions under risk: the Coca-Cola crisis in Belgium.

    Science.gov (United States)

    Verbeke, Wim; Van Kenhove, Patrick

    2002-01-01

    This article focuses on consumer reactions during and after the Coca-Cola crisis of June 1999 in Belgium. The research tests for associations between the personality trait "emotional stability," attitude toward the brand, and self-reported behavior. Cross-sectional data are collected from a sample of Coca-Cola drinkers between 19 and 22 years old. The data are analyzed through the specification and estimation of a structural equation model and ANOVA. A direct and positive effect of attitude toward the brand on the behavioral response is found. No direct effect of emotional stability on behavior is revealed. However, indirect effects of personality mediated by attitude are discovered. Further, emotional stability is found to correlate negatively with importance attached to information during the crisis. Fast and transparent communication with specific attention to lower emotional stability groups, as well as the inclusion of personality and attitude measurements in future health and food safety studies, are recommended.

  14. Fluorescent nanoparticles present in Coca-Cola and Pepsi-Cola: physiochemical properties, cytotoxicity, biodistribution and digestion studies.

    Science.gov (United States)

    Li, Shen; Jiang, Chengkun; Wang, Haitao; Cong, Shuang; Tan, Mingqian

    2018-02-01

    Foodborne nanoparticles (NPs) have drawn great attention due to human health concerns. This study reports the detection of the presence of fluorescent NPs, about 5 nm, in two of the most popular beverages, Coca-Cola (Coke) and Pepsi-Cola (Pepsi). The NPs contain H, C and O, three elements with a tunable emission and with a quantum yield of 3.3 and 4.3% for Coke and Pepsi, respectively. The presence of sp 3 -hybridized carbon atoms of alcohols and ethers bonds was confirmed by NMR analysis. The NPs can be taken up by living cells and accumulate within cell membrane and cytoplasm. Evaluation of the acute toxicity of the NPs revealed that the BALB/c mice appeared healthy after administration of a single dose of 2 g kg -1 body weight. Analysis of glutamate pyruvate transaminase (GPT), glutamic oxaloacetic transaminase (GOT), urea and creatinine showed that there were statistically, but not biologically, significant differences in some of these biochemical parameters between the test and control groups. No obvious organ damage or apparent histopathological abnormality was observed in the tested mice. The biodistribution study in major organs indicated that the NPs were easily accumulated in the digestive tract, and they were able to cross the blood-brain barrier and dispersed in the brain. In vitro digestion of the NPs showed a significant fluorescence quenching of the NPs. This work represents the first report of foodborne fluorescent NPs present in Coke and Pepsi, and provides valuable insights into physicochemical properties of these NPs and their toxicity characteristics both in vitro and in vivo.

  15. Corporate Brand Value Shifting from Identity to Innovation Capability: from Coca-Cola to Apple

    OpenAIRE

    Ray R. Gehani

    2016-01-01

    Corporate brand value, a key corporate asset, has traditionally relied on stakeholder interactions, heritage, and corporate identity. In dynamic fast clock-speed industries (information technology and consumer electronics), we note that brand values change dramatically within a few years based on their innovativeness. Using grounded theory approach and multi-case study method we examine how Apple, Samsung, Toyota, and Coca-Cola sustained their most valuable global brands while Kodak and Gener...

  16. An Econometric Analysis of Brand Level Strategic Pricing Between Coca Cola and Pepsi Inc.

    OpenAIRE

    Tirtha Pratim Dhar; Jean-Paul Chavas; Ronald W. Cotterill; Brian W. Gould

    2002-01-01

    Market structure and strategic pricing for leading brands sold by Coca Cola and Pepsi Inc. are investigated in the context of a flexible demand specification and structural price equations. This approach is more general than prior studies that rely upon linear approximations and interactions of an inherently nonlinear problem. We test for Bertrand equilibrium, Stackelberg equilibrium, collusion, and a general conjectural variation (CV) specification. This nonlinear Full Information Maximum Li...

  17. Institutional Advertising in the Context of Social Representation Theory: The Case of Coca Cola

    OpenAIRE

    MURAT ÇOLPA, Zeynep

    2018-01-01

    Social representation emergesto provide needs of individuals understanding world. Production of socialrepresentations only can be provided by individuals and groups interact eachother that is generally used in the field of communication. In this respect,this study attempts to analyze the instituional advertising in the context ofsocial representation theory. In this study institutionaladvertising of Coca Cola which is a well-known beverage company is inspectedand evaluated. Three sample of Co...

  18. La m??sica en la narrativa publicitaria audiovisual. El caso de Coca-Cola

    OpenAIRE

    S??nchez Porras, Mar??a Jos??

    2015-01-01

    En esta investigaci??n se ha realizado un estudio profundo de la m??sica en la publicidad audiovisual y su relaci??n con otros aspectos sonoros y visuales de la publicidad. Para llevarlo a cabo se ha seleccionado una marca concreta, Coca-Cola, debido a su globalizaci??n y reconocimiento. Se ha abordado una nueva perspectiva de an??lisis musical en la publicidad audiovisual, abordando los diferentes elementos de la estructura musical a trav??s de la proyecci??n de los anuncios. Se ha rea...

  19. An Economic Analysis of Brand-Level Strategic Pricing Between Coca-Cola Company and Pepsi

    OpenAIRE

    Dhar, Tirtha; Chavas, Jean- Paul; Cotterill, Ronald W.; Gould, Brian W.

    2005-01-01

    We investigate market structure and strategic pricing for leading brands sold by Coca-Cola Company and PepsiCo. in the context of a flexible demand specification (i.e., nonlinear AIDS) and structural price equations. Our flexible and generalized approach does not rely upon the often used ad hoc linear approximations to demand and profit-maximizing first-order conditions, andthe assumption of Nash-Bertrand competition. We estimate a conjectural variation model and test for different brand-leve...

  20. Unique proline-benzoquinone pigment from the colored nectar of "bird's Coca cola tree" functions in bird attractions.

    Science.gov (United States)

    Luo, Shi-Hong; Liu, Yan; Hua, Juan; Niu, Xue-Mei; Jing, Shu-Xi; Zhao, Xu; Schneider, Bernd; Gershenzon, Jonathan; Li, Sheng-Hong

    2012-08-17

    The major pigment responsible for the dark brown nectar of the "bird's Coca cola tree", Leucosceptrum canum (Labiatae), was isolated and identified as a unique symmetric proline-quinone conjugate, 2,5-di-(N-(-)-prolyl)-para-benzoquinone (DPBQ). Behavioral experiments with both isolated and synthetic authentic samples indicated that DPBQ functions mainly as a color attractant to bird pollinators.

  1. Persimmon bezoar successfully treated by oral intake of Coca-Cola: a case report.

    Science.gov (United States)

    Hayashi, Kazuki; Ohara, Hirotaka; Naitoh, Itaru; Okumura, Fumihiro; Andoh, Tomoaki; Itoh, Takafumi; Nakazawa, Takahiro; Joh, Takashi

    2008-12-11

    An 82-year-old male presented with a chief complaint of upper abdominal pain. Subsequently, a bezoar and a gastric ulcer were detected by upper gastrointestinal endoscopy. The bezoar was dark green in color and extremely hard, having a major axis of 7 cm. After hospitalization, 500-1000 ml/day of Coca-Cola was orally administered continuously for 3 weeks. Thereafter, the bezoar decreased in size to a major axis of 4 cm and showed a softening trend. Therefore, lithotripsy was thereafter carried out under endoscopy using forceps.

  2. Treatment of gastric phytobezoars with Coca-Cola® given via oral route: a case report

    Directory of Open Access Journals (Sweden)

    Ertuğrul G

    2012-02-01

    Full Text Available Gökhan Ertuğrul1, Murat Coşkun1, Mahsuni Sevinç1, Fisun Ertuğrul2, Toygar Toydemir31Department of General Surgery, Düzce Atatürk State Hospital, Muncurlu, Düzce, Turkey; 2Department of Anaesthesiology and Reanimation, Düzce Atatürk State Hospital, Muncurlu, Düzce, Turkey; 3Department of General Surgery, İstanbul Surgery Hospital, Nisantasi, İstanbul, TurkeyBackground: A 43-year-old female patient presented with a chief complaint of upper abdominal pain. As her complaints had lasted for 1 month, an upper gastrointestinal system endoscopy was performed and discovered a bezoar in the stomach.Case presentation: The bezoar was quite hard and light green-yellow in color. Pathological examination revealed phytobezoar. The patient was hospitalized and given oral Coca-Cola® Zero for seven days at a dose of 500 mL three times daily.Conclusion: The upper gastrointestinal system endoscopy performed at the end of 7 days showed that the phytobezoar had softened and become smaller. The phytobezoar was broken into pieces with biopsy forceps and washing was applied, so the phytobezoar pieces could pass through the pylorus. The patient was discharged after the procedure without problem.Keywords: gastric phytobezoar, Coca-Cola, upper gastrointestinal system endoscopy

  3. Measuring the Effectiveness of Sales Promotion Activities on Brand Loyalty: A Study on COCA COLA

    Directory of Open Access Journals (Sweden)

    Uma Shankar Singh

    2017-03-01

    Full Text Available The study is descriptive in nature measuring the effect and relationship in between sales promotion activities and brand loyalty. The study is done on COCA COLA brand in the open market. The research problem observed here as to measure the efficiency of sales promotion and brand loyalty to get the real effectiveness on sales promotion activities. The research objectives formulated are to know the importance of component of sales promotion activities, to know the effect of advertising on sales promotion activities, to realize the importance of brand loyalty on sales promotion activities. A quantitative method was used to accomplish the purpose of the study. A survey instrument developed taking items to measure all variables with five points likert scale. A sample size of 159 (from 210 incorporated in the study having the reliability of 0.851(more than 0.7. The data analyzed using SPSS for descriptive statistics and regression to measure the effect of independent variable on dependent variable. It is recommend that COCA COLA should improve more on its different activities and produce different product and with tasty fast food or build up different production of equipment to expand its business in the whole world’s market .

  4. The influence of "Coca-Cola" company over the quality of the environment of Zemun

    OpenAIRE

    Topalović Sanja

    2012-01-01

    Food industry can be a significant source of environmental pollution, which depends on the type of food industry. In the industrial area “Gornji Zemun” there are at least ten larger factories. Among these Coca-Cola HBC Serbia, as a representative of the industry of non-alcoholic beverages, is the most active and has the biggest influence on the environment. The success in business is based on the sustainable development and the lesser influence over the environment, which will be proven...

  5. Process evaluation of knowledge transfer across industries: Leveraging Coca-Cola's supply chain expertise for medicine availability in Tanzania.

    Science.gov (United States)

    Linnander, Erika; Yuan, Christina T; Ahmed, Shirin; Cherlin, Emily; Talbert-Slagle, Kristina; Curry, Leslie A

    2017-01-01

    Persistent gaps in the availability of essential medicines have slowed the achievement of global health targets. Despite the supply chain knowledge and expertise that ministries of health might glean from other industries, limited empirical research has examined the process of knowledge transfer from other industries into global public health. We examined a partnership designed to improve the availability of medical supplies in Tanzania by transferring knowledge from The Coca-Cola system to Tanzania's Medical Stores Department (MSD). We conducted a process evaluation including in-depth interviews with 70 participants between July 2011 and May 2014, corresponding to each phase of the partnership, with focus on challenges and strategies to address them, as well as benefits perceived by partners. Partners faced challenges in (1) identifying relevant knowledge to transfer, (2) translating operational solutions from Coca-Cola to MSD, and (3) maintaining momentum between project phases. Strategies to respond to these challenges emerged through real-time problem solving and included (1) leveraging the receptivity of MSD leadership, (2) engaging a boundary spanner to identify knowledge to transfer, (3) promoting local recognition of commonalities across industries, (4) engaging external technical experts to manage translation activities, (5) developing tools with visible benefits for MSD, (6) investing in local relationships, and (7) providing time and space for the partnership model to evolve. Benefits of the partnership perceived by MSD staff included enhanced collaboration and communication, more proactive orientations in managing operations, and greater attention to performance management. Benefits perceived by Coca-Cola staff included strengthened knowledge transfer capability and enhanced job satisfaction. Linking theoretical constructs with practical experiences from the field, we highlight the challenges, emergent strategies, and perceived benefits of a partnership

  6. Process evaluation of knowledge transfer across industries: Leveraging Coca-Cola's supply chain expertise for medicine availability in Tanzania.

    Directory of Open Access Journals (Sweden)

    Erika Linnander

    Full Text Available Persistent gaps in the availability of essential medicines have slowed the achievement of global health targets. Despite the supply chain knowledge and expertise that ministries of health might glean from other industries, limited empirical research has examined the process of knowledge transfer from other industries into global public health. We examined a partnership designed to improve the availability of medical supplies in Tanzania by transferring knowledge from The Coca-Cola system to Tanzania's Medical Stores Department (MSD. We conducted a process evaluation including in-depth interviews with 70 participants between July 2011 and May 2014, corresponding to each phase of the partnership, with focus on challenges and strategies to address them, as well as benefits perceived by partners. Partners faced challenges in (1 identifying relevant knowledge to transfer, (2 translating operational solutions from Coca-Cola to MSD, and (3 maintaining momentum between project phases. Strategies to respond to these challenges emerged through real-time problem solving and included (1 leveraging the receptivity of MSD leadership, (2 engaging a boundary spanner to identify knowledge to transfer, (3 promoting local recognition of commonalities across industries, (4 engaging external technical experts to manage translation activities, (5 developing tools with visible benefits for MSD, (6 investing in local relationships, and (7 providing time and space for the partnership model to evolve. Benefits of the partnership perceived by MSD staff included enhanced collaboration and communication, more proactive orientations in managing operations, and greater attention to performance management. Benefits perceived by Coca-Cola staff included strengthened knowledge transfer capability and enhanced job satisfaction. Linking theoretical constructs with practical experiences from the field, we highlight the challenges, emergent strategies, and perceived benefits of a

  7. The influence of "Coca-Cola" company over the quality of the environment of Zemun

    Directory of Open Access Journals (Sweden)

    Topalović Sanja

    2012-01-01

    Full Text Available Food industry can be a significant source of environmental pollution, which depends on the type of food industry. In the industrial area “Gornji Zemun” there are at least ten larger factories. Among these Coca-Cola HBC Serbia, as a representative of the industry of non-alcoholic beverages, is the most active and has the biggest influence on the environment. The success in business is based on the sustainable development and the lesser influence over the environment, which will be proven by this article.

  8. Measuring the Effectiveness of Sales Promotion Activities on Brand Loyalty: A Study on COCA COLA

    OpenAIRE

    Uma Shankar Singh; Osman Sahin

    2017-01-01

    The study is descriptive in nature measuring the effect and relationship in between sales promotion activities and brand loyalty. The study is done on COCA COLA brand in the open market. The research problem observed here as to measure the efficiency of sales promotion and brand loyalty to get the real effectiveness on sales promotion activities. The research objectives formulated are to know the importance of component of sales promotion activities, to know the effect of advertising on sales...

  9. Fluorescent carbon nanodots facilely extracted from Coca Cola for temperature sensing

    Science.gov (United States)

    Li, Feiming; Chen, Qiaoling; Cai, Zhixiong; Lin, Fangyuan; Xu, Wei; Wang, Yiru; Chen, Xi

    2017-12-01

    A novel method for the fabrication of carbon nanodots (CDs) is introduced: extracting CDs from the well-known soft drink Coca Cola via dialysis. The obtained CDs are of good monodispersity with a narrow size distribution (average diameter of 3.0 nm), good biocompatibility, high solubility (about 180 mg ml-1) and stable fluorescence even at a high salt concentration. Furthermore, they are sensitive to the temperature change with a linear relationship between the fluorescence intensity and temperature from 5 °C-95 °C. The CDs have been applied in high stable temperature sensing. This protocol is quite simple, green, cost-effective and technologically simple, which might be used for a range of applications including sensing, catalysts, drug and gene delivery, and so on.

  10. The effect of cola consumption on oral mucosa in rats.

    Science.gov (United States)

    Kapicloğlu, S; Baki, A H; Tekelioğlu, Y; Araz, K

    2000-01-01

    Drinks that contain phosphoric acid have been shown to have erosive effects and cola drinks are strongly acidic (pH 2.5). Gingivitis may be caused by dietary acids. Therefore, this study analyses the interaction of Coca Cola consumption and oral mucosal damage. Thirty rats were divided into three groups of 10. The animals received saline (pH 7.0) or HCl acid buffered to pH 2.6 or Coca Cola (pH 2.6) per os with 24-h free access to these solutions. A biopsy was taken from the front of the gingiva and the tongue. Histopathological analysis showed no specific lesion and there were no differences among saline, Coca Cola and HCl groups. Flow cytometric analysis was used to assess proliferative activity. In the HCl acid and Coca Cola groups, cell cycle analysis showed that the effects of Coca Cola and HCl acid in inducing oral mucosal damage are similar. In both Coca Cola [G0/G1, 70.38+/-7.9; S, 28.06+/-10.13; G2/M, 1.62+/-2.80; proliferative index (PI), 28.68+/-7.981 and HCI (G0/G1, 67.7+/-18.9; S, 27.8+/-17.5; G2/M, 4.4+/-3.8; PI, 30.9+/-20.98), the rat cell population G0/G1 and G2/M phases were found to be low (p Coca Cola and HCl acid have similar proliferative and regenerative effects on oral mucosa, and it is possible that their regenerative effects are caused as a result of an irritant effect.

  11. Activating Processes in the Brand Communication of Valuable Brands on the example of Coca-Cola.

    OpenAIRE

    Pöhler, Marie-Luise

    2017-01-01

    Everyone in the world, from the streets of Paris to the villages in Africa, knows the logo with the white letters that are written on a bright red background. Coca-Cola was introduced in 1886. In that year, only nine glasses of the soda drink were sold per day. So how did the little company from Atlanta become the world’s most valuable and popular soft drink? One of the company’s secrets is its emotional and memorable advertising strategies. Therefore, this thesis explains and analyzes ho...

  12. Relationship of Coca-Cola Brazil and the communities participant of the social projects: (im) possibilities

    OpenAIRE

    Lima, Vanessa Sobreira Casali

    2014-01-01

    Five years ago, Coca-Cola Brasil launched a program named “Coletivo Project”, with the purpose to enjoy an opportunity of increase on the potential consumption power of the low-income pyramid population that lived on the “favelas”. At the same time, it had the objective to offer to them a social and financial impact, which is a trust on the future, the first job for the young adults’ participant of this program and an increase on their family source of revenues, through salaries. This was...

  13. Enamel softening with Coca-Cola and rehardening with milk or saliva.

    Science.gov (United States)

    Gedalia, I; Dakuar, A; Shapira, L; Lewinstein, I; Goultschin, J; Rahamim, E

    1991-06-01

    Rehardening effects by cow's milk and by secreted saliva were investigated, in situ, following softening of human enamel with an acidic beverage (Coca-Cola). Volunteers wearing orthodontic removable appliances participated in the study. The intra-oral test was chosen for measuring microhardness of enamel slabs inserted into the dental appliance. The softening and the rehardening degrees were defined as the alterations between initial- and experimental-microhardness value at the enamel surface. In addition, SEM photos were prepared from the initial and experimental stages. Exposure of enamel slabs to the acidic beverage during 1 hour had a softening effect as expressed by the hardness decrease and visualized by the SEM photo. Rehardening effects following milk or saliva exposures respectively were evident, presumably due to deposited organic and mineral material on the enamel surface.

  14. Corporate Brand Value Shifting from Identity to Innovation Capability: from Coca-Cola to Apple

    Directory of Open Access Journals (Sweden)

    Ray R. Gehani

    2016-10-01

    Full Text Available Corporate brand value, a key corporate asset, has traditionally relied on stakeholder interactions, heritage, and corporate identity. In dynamic fast clock-speed industries (information technology and consumer electronics, we note that brand values change dramatically within a few years based on their innovativeness. Using grounded theory approach and multi-case study method we examine how Apple, Samsung, Toyota, and Coca-Cola sustained their most valuable global brands while Kodak and General Motors eroded the same. Certain key dynamic innovative capabilities are identified as best practices. We conclude with implications for managers and future researchers, along with some limitations.

  15. A publicidade da Coca-Cola “Happiness Factory” e o imaginário do sistema produtivo na sociedade de consumo

    Directory of Open Access Journals (Sweden)

    João Carrascoza

    2008-09-01

    Full Text Available O artigo propõe a reflexão sobre o universo simbólico da marca Coca-Cola com base no comercial “Happiness Factory” (“Fábrica de Felicidade”, 2006, em que a esfera produtiva da corporação é recuperada como espetáculo, como apoteose, para servir ao imaginário do consumo. Trata-se de estudo preliminar sobre os processos simbólicos de reconstrução, de esvaziamento, de harmonização das tensões e dialéticas que envolvem o mundo do trabalho, para servir à publicidade da marca – esta entendida como ente social, mediador da negociação simbólica entre anunciantes e consumidores. A metodologia de análise é baseada no quadro teórico da análise do discurso de linha francesa e de conceitos- chave da obra de Mikhail Bakhtin, entre outros autores. Palavras-chave: Publicidade; consumo simbólico; trabalho.ABSTRACT This article presents a reflection on the symbolic universe of the Coca-Cola brand based on the comercial “Happiness Factory” (2006, in which the productive sphere of the corporation is transformed and presented as a spectacle, as an apotheosis in order to meet the purposes of consumption imaginary. This is a preliminary study on the symbolic processes of reconstruction, of emptying and of the harmonization of tensions and dialectics which involve the world of labour in order to meet the requirements of the publicity of the Coca-Cola brand – which is understood as a social being, mediator of the symbolic negotiation between advertisers and consumers. Our methodology of analysis is based on the theoretical framework of the French line of discourse analysis and key concepts of Mikhail Bakhtin, among other authors. Keywords: Advertising; symbolic consumption; brands.

  16. Analisis Faktor-Faktor yang Mempengaruhi Loyalitas Konsumen Terhadap Merek Coca-cola (Studi pada Restoran Sop Saudara Medan)

    OpenAIRE

    Puspasari, Indriyani

    2015-01-01

    This study aims to determine the factors that influence consumer loyalty to the brand coca - cola at Soup Brothers Restaurant Medan . Where consumer loyalty is a manifestation and continuation of customer satisfaction in using the facilities and services provided by the company . Loyalty is bbukti consumers who always want to be the consumer , who has the strength and positive attitude over the company . While the brand is a name , term , symbol , or design , or a combination of these things ...

  17. Ocular injuries from exploding glass-bottled Coca-Cola® drinks in Port Harcourt, Nigeria.

    Science.gov (United States)

    Pedro-Egbe, Chinyere Nnenne; Ejimadu, Chibuike Sydney; Nwachukwu, Henrietta

    2011-01-01

    Eye injuries and subsequent loss of vision from the glass and caps of exploding pressurized bottled drinks have been well reported, and as a result most developed countries now use mainly plastic bottles. In Nigeria, however, most drinks are still sold in glass bottles and ocular injuries from this source are therefore not uncommon. To retrospectively analyze ocular injuries resulting from exploding glass-bottled Coca-Cola® and propose ways of eliminating such injuries in future. Eye Clinic, University of Port Harcourt Teaching Hospital, Port Harcourt, Nigeria. The medical records of all cases of ocular injury that presented at the Eye Clinic of the University of Port Harcourt Teaching Hospital over a 5-year period (January 2006 to December 2010) were retrieved and relevant data including age, sex, occupation, events surrounding bottle explosion, and type of ocular injury sustained were extracted. A total of 426 cases of ocular injuries was seen during the period under review. There were 335 (78.6%) males and 91 (21.4%) females. Six patients had ocular injury from exploding glass-bottled Coca-Cola®, giving an incidence of 1.4%. The presenting visual acuities (VA) were light perception (2 cases), counting fingers (2 cases), and 1 VA of 6/24 and 1 VA of 6/12. There were 4 (66.7%) cases of corneoscleral laceration with uveal prolapse and 1 case of total hyphema. Because pressurized glass-bottles can explode with normal handling, legislation to ban the use of glass containers for bottling carbonated drinks will go a long way to reducing ocular morbidity from this source. Plastic bottles should be introduced as an alternative.

  18. Analisis Brand Association CocaCola dalam Pembentukan Brand Image Konsumen (Studi Kasus Pada Mahasiswa Universitas Sumatera Utara)

    OpenAIRE

    Silitonga, Lewildy V

    2012-01-01

    Image of a product can not be separated from the view or perception given by the consumers (respondents), whether or not a product consumers who rate it as users and customers concerned. The aim of the research was to know and analyze the brand association that forms CocaCola brand image in the minds of consumers in the North Sumatra University students. This research was descriptive.. It used descriptive analytic method, statistical method, that is, the validity and reliability test with ...

  19. Obstructive Bezoars of the Small Bowel Treated with Coca-Cola Zero through a Long Intestinal Tube and Endoscopic Manipulation.

    Science.gov (United States)

    Endo, Kei; Kakisaka, Keisuke; Suzuki, Yuji; Matsumoto, Takayuki; Takikawa, Yasuhiro

    2017-11-15

    An 82-year-old Japanese man visited our hospital with abdominal fullness accompanied by lower abdominal pain. He presented with small bowel obstruction due to multiple diospyrobezoars. The bezoars were successfully removed without any surgical intervention by the administration of Coca-Cola Zero through a long intestinal tube and subsequent endoscopic manipulation. Such a combination may be the treatment of choice for small bowel obstruction due to bezoars.

  20. Ocular injuries from exploding glass-bottled Coca-Cola® drinks in Port Harcourt, Nigeria

    Directory of Open Access Journals (Sweden)

    Pedro-Egbe CN

    2011-05-01

    Full Text Available Chinyere Nnenne Pedro-Egbe, Chibuike Sydney Ejimadu, Henrietta NwachukwuDepartment of Ophthalmology, University of Port Harcourt Teaching Hospital, Port Harcourt, NigeriaBackground: Eye injuries and subsequent loss of vision from the glass and caps of exploding pressurized bottled drinks have been well reported, and as a result most developed countries now use mainly plastic bottles. In Nigeria, however, most drinks are still sold in glass bottles and ocular injuries from this source are therefore not uncommon.Aim: To retrospectively analyze ocular injuries resulting from exploding glass-bottled Coca-Cola® and propose ways of eliminating such injuries in future.Setting: Eye Clinic, University of Port Harcourt Teaching Hospital, Port Harcourt, Nigeria.Materials and methods: The medical records of all cases of ocular injury that presented at the Eye Clinic of the University of Port Harcourt Teaching Hospital over a 5-year period (January 2006 to December 2010 were retrieved and relevant data including age, sex, occupation, events surrounding bottle explosion, and type of ocular injury sustained were extracted.Results: A total of 426 cases of ocular injuries was seen during the period under review. There were 335 (78.6% males and 91 (21.4% females. Six patients had ocular injury from exploding glass-bottled Coca-Cola®, giving an incidence of 1.4%. The presenting visual acuities (VA were light perception (2 cases, counting fingers (2 cases, and 1 VA of 6/24 and 1 VA of 6/12. There were 4 (66.7% cases of corneoscleral laceration with uveal prolapse and 1 case of total hyphema.Conclusion: Because pressurized glass-bottles can explode with normal handling, legislation to ban the use of glass containers for bottling carbonated drinks will go a long way to reducing ocular morbidity from this source. Plastic bottles should be introduced as an alternative.Keywords: ocular injuries, exploding glass-bottled drink

  1. PERANCANGAN MEJA ADJUSTABLE DENGAN MEMPERHATIKAN POSTUR KERJA PEKERJA MANUAL MATERIAL HANDLING (Studi Kasus di PT. CocaCola Bottling Indonesia

    Directory of Open Access Journals (Sweden)

    Singgih Saptadi

    2012-02-01

    Full Text Available PT Coca Cola Bottling Indonesia adalah salah satu perusahaan yang bergerak dalam bidang minuman ringan baik berupa carbonated soft drink (coca-cola, fanta, sprite maupun non-carbonated soft drink (frestea, ades. Penanganan material pada pabrik ini masih dilakukan secara manual (Manual Material Handling/MMH. Pekerjaan ini dimulai dengan pengangkatan kontainer dari atas conveyor kemudian dipindahkan dan disusun di atas pallet (proses palletizing.Rapid Entire Body Assessment (REBA adalah salah satu metode yang digunakan untuk menilai postur kerjakaitanya dengan cedera otot akibat bekerja. Pada metode ini juga dipengaruhi oleh faktor coupling, beban eksternal serta aktivitas pekerja yang dialami oleh subjek pengamatan. Implementasi REBA dilakukan pada postur penanganan material khususnya pada pengangkatan krat dan penyusunan krat. Dari hasil penilaian menunjukkan action level didominasi pada level 3 dan level 4, untuk itu perlu dilakukan tindakan perbaikan segera/saat itu juga. Dalam melakukan rekomendasi perbaikan postur penulis melakukan perancangan fasilitas yang disesuaikan dengan data antropometri dan didasarkan pada jenis aktifitasnya serta memberikan usulan fasilitas berupa meja adjustable. Penulis memvisualisasikan hasil rancangan melalui sofware 3DS max, dimana sofware ini juga digunakan sebagai analisis postur pada fasilitas kerja usulan. Kata kunci : Manual Material Handling, REBA, perancangan fasilitas kerja, meja adjustable, 3DS max                Coca Cola Bottling Indonesia is one of the company which move on soft drink areas like carbonated soft drinks (coca-cola, fanta, sprite or non-carbonated soft drinks (frestea,ades. Material handling in this factory is still done manually. This work is started by lifting the container from conveyor  then move it and arrange it above the pallet ( proses palletizing.              Rapid Entire Body Assesment ( REBA is one of the method by which is used to score working

  2. Effect of calcium lactate in erosion and S. mutans in rats when added to Coca-Cola.

    Science.gov (United States)

    Beiraghi, S; Atkins, S; Rosen, S; Wilson, S; Odom, J; Beck, M

    1989-12-01

    Thirty-six Sprague Dawley rats, 22 days of age, were divided randomly into three groups of 12 each and housed in a programmable feeder. The three experimental groups received either Coca-Cola (CC), Coca-Cola with calcium lactate (CC-CaL), or distilled water. The programmable feeder was set to deliver 17 equal volumes of fluid per day with each feeding period lasting between 80-90 min. All groups were given Diet MIT 305 in one premeasured amount per 24 hr period (ad libitum). The pH of the CC with calcium lactate was adjusted to match the CC without calcium lactate by the addition of citric and phosphoric acids. The test period lasted five weeks. Each week, the food and fluid consumed and the weight gain were measured. Erosion of the teeth was scored by the method of Restarski et al. (1945). ANOVA indicated that there was a significant difference in the amount of erosion among groups. A Newman-Keuls analysis showed that the mean erosion score of the CC group was significantly greater (P less than 0.05) than that of the CC-CaL and distilled water groups (54.2 +/- 0.12; 0.0275 +/- 0.0123; 0.132 +/- 0.070, respectively). There was no significant difference in erosion between the CC-CaL and distilled water groups. There was no difference in the amount of food and fluid consumed among the group of rats. In conclusion, calcium lactate added to CC resulted in significantly reduced tooth erosion in rats.

  3. Marketingové strategie značek Coca-Cola, Pepsi a Kofola na českém trhu

    OpenAIRE

    Tvrdý, Aleš

    2014-01-01

    This diploma thesis in the first chapter characterises the concepts of brand and marketing strategy including their main components. In the second chapter deals with the brands Coca-Cola, Pepsi and Kofola and their elements, image, positioning and marketing mix. In the final part, the results of two surveys are presented - a survey of the retail chains and a survey among consumers of those brands, which are dealing with analysis of the market positiong of those brands and their perception by ...

  4. Brand Sponsorship and Social Media. Coca Cola and Carlsberg Illustrated with an Example of the European Football Championship 2016

    OpenAIRE

    Komańda, Marcin

    2017-01-01

    Purpose of the article: Presentation of the issue of brand sponsorship of events in the light of the use of social media for the purposes of brand management in the customer-based brand equity paradigm. Methodology/methods: Two brands (CocaCola and Carlsberg) which were the official sponsors of a sports event (EURO 2016) were monitored in social media. For this purpose information gathered by socialmention.com and likemore.pl were used. Presentation of the results of the ana...

  5. Prenatal dietary load of Maillard reaction products combined with postnatal Coca-Cola drinking affects metabolic status of female Wistar rats

    OpenAIRE

    Gurecká, Radana; Koborová, Ivana; Janšáková, Katarína; Tábi, Tamás; Szökő, Éva; Somoza, Veronika; Šebeková, Katarína; Celec, Peter

    2015-01-01

    Aim To assess the impact of prenatal exposure to Maillard reaction products (MRPs) -rich diet and postnatal Coca- Cola consumption on metabolic status of female rats. Diet rich in MRPs and consumption of saccharose/fructose sweetened soft drinks is presumed to impose increased risk of development of cardiometabolic afflictions, such as obesity or insulin resistance. Methods At the first day of pregnancy, 9 female Wistar rats were randomized into two groups, pair-fed ei...

  6. Treatment of gastric phytobezoars with Coca-Cola given via oral route: a case report.

    Science.gov (United States)

    Ertuğrul, Gökhan; Coşkun, Murat; Sevinç, Mahsuni; Ertuğrul, Fisun; Toydemir, Toygar

    2012-01-01

    A 43-year-old female patient presented with a chief complaint of upper abdominal pain. As her complaints had lasted for 1 month, an upper gastrointestinal system endoscopy was performed and discovered a bezoar in the stomach. The bezoar was quite hard and light green-yellow in color. Pathological examination revealed phytobezoar. The patient was hospitalized and given oral Coca-Cola(®) Zero for seven days at a dose of 500 mL three times daily. The upper gastrointestinal system endoscopy performed at the end of 7 days showed that the phytobezoar had softened and become smaller. The phytobezoar was broken into pieces with biopsy forceps and washing was applied, so the phytobezoar pieces could pass through the pylorus. The patient was discharged after the procedure without problem.

  7. Plan estratégico de marketing de nueva línea de jugos premium para the Coca-Cola Company

    OpenAIRE

    Carbonel, Magaly; Ríos, Nicole; Taborga, Marcelo; Victorero, Natalia

    2017-01-01

    La alimentación saludable está cambiando los patrones de consumo de la sociedad, los consumidores están eligiendo productos bajos en grasas, sin preservantes u otros componentes dañinos a la salud. La categoría de jugos no es ajena a esta realidad, de acuerdo a las tendencias globales, regionales y locales, se ha evaluado la posibilidad de incorporar un jugo Premium RTD (100% jugo listo para consumir) al portafolio de The Coca-Cola Company en Lima Metropolitana. El presente Pla...

  8. Brand Image in Cola Drinks

    OpenAIRE

    Sun, Jianfei

    2010-01-01

    In Chinese beverage market, there are three mainly cola brands, Coca cola, Pepsi and Future Cola, these three brand share almost 90% cola market, so that competition is omnipresent ,not only in the consumer market, but also very intensive in business to business market. Business-to-business brand building involves various aspects, for example, attributes of products and services, brand image, brand position, and B2B brand management, Wahaha Co., Ltd as a case company need to build brand i...

  9. Perlakuan Akuntansi Aktiva Tetap Dan Metode Penyusutan Yang Sesuai Dengan Standar Akuntansi Keuangan Pada PT. Coca Cola Bottling Company Indonesia Medan

    OpenAIRE

    Tarigan, Yulinda

    2011-01-01

    This study aims to obtain a clear picture of the policy of fixed assets employed by PT Coca Cola Bottling Company of Indonesia Medan, such as how the acquisition of fixed assets, expenses after the acquisition of fixed assets, fixed assets depreciation method, the withdrawal of fixed assets, as well as the presentation of fixed assets those in the financial statements are appropriate depreciation method and the Financial Accounting Standards. In a study conducted, the author uses descripti...

  10. Analisis Pengaruh Penerapan Sistem Manajemen Keselamatan dan Kesehatan Kerja OHSAS 18001 Terhadap Produktivitas Kerja Karyawan PT. Coca Cola Amatil Medan

    OpenAIRE

    Sitorus, Ummi Salamah

    2016-01-01

    Basically to doing his job, employees are not immune from the called risk in the work. Both the level of risk in mild or severe. To minimize the risk of loss is required a management system for managing safety and health of employees in order to increase employee productivity so companies can compete with other companies. In this case PT. Coca Cola Amatil Medan implement a safety and health Management System (SMK3) OHSAS 18001. The method used is quantitative research with assosiative app...

  11. Estudo in situ do efeito da freqüência de ingestão de Coca-Cola na erosão do esmalte-dentina e reversão pela saliva

    Directory of Open Access Journals (Sweden)

    FUSHIDA Claudia Emy

    1999-01-01

    Full Text Available O objetivo do presente trabalho foi uma avaliação intra-oral do efeito erosivo de refrigerante no esmalte-dentina e a capacidade da saliva em reverter as alterações, considerando a adequação do modelo e a inexistência de pesquisas em relação à dentina. Para tanto, foram utilizados dentes bovinos, a partir dos quais prepararam-se blocos de esmalte e dentina radicular adequados para determinação de microdureza superficial. Nove voluntários, utilizando dispositivos intra-orais palatinos contendo 4 blocos de esmalte e 4 de dentina, participaram deste estudo de 4 etapas, nas quais Coca-Cola foi ingerida de 1 a 8 vezes ao dia. Foram feitas determinações de microdureza superficial utilizando-se o aparelho SHIMADZU HMV 2000, e cargas de 50,0 e 15,0 g, respectivamente para esmalte e dentina, durante 5,0 segundos. Os resultados mostraram que, em função da freqüência de ingestão de Coca-Cola, a porcentagem de perda de dureza foi de 18,7 a 27,9 para o esmalte e de 24,6 a 32,6 para a dentina. Estas reduções foram estatisticamente significativas a 5% (teste "t" pareado. A porcentagem de recuperação de dureza pela ação da saliva foi parcial, porém significativa (p < 0,05, variando de 43,6 a 35,6 para o esmalte e de 40,5 a 34,6 para a dentina. Houve também uma correlação significativa entre freqüência de ingestão de Coca-Cola e % de perda de dureza, sendo de 0,97 para o esmalte e de 0,72 para a dentina. Por outro lado, em termos de recuperação de dureza, a correlação foi negativa, -0,70 para o esmalte e -0,74 para a dentina. Conclui-se que em função da freqüência de ingestão de Coca-Cola há perdas proporcionais e irreversíveis da estrutura superficial tanto do esmalte como da dentina.

  12. Treatment of gastric phytobezoars with Coca-Cola® given via oral route: a case report

    Science.gov (United States)

    Ertuğrul, Gökhan; Coşkun, Murat; Sevinç, Mahsuni; Ertuğrul, Fisun; Toydemir, Toygar

    2012-01-01

    Background A 43-year-old female patient presented with a chief complaint of upper abdominal pain. As her complaints had lasted for 1 month, an upper gastrointestinal system endoscopy was performed and discovered a bezoar in the stomach. Case presentation The bezoar was quite hard and light green-yellow in color. Pathological examination revealed phytobezoar. The patient was hospitalized and given oral Coca-Cola® Zero for seven days at a dose of 500 mL three times daily. Conclusion The upper gastrointestinal system endoscopy performed at the end of 7 days showed that the phytobezoar had softened and become smaller. The phytobezoar was broken into pieces with biopsy forceps and washing was applied, so the phytobezoar pieces could pass through the pylorus. The patient was discharged after the procedure without problem. PMID:22393302

  13. Brand Sponsorship and Social Media. Coca Cola and Carlsberg Illustrated with an Example of the European Football Championship 2016

    Directory of Open Access Journals (Sweden)

    Marcin Komańda

    2017-06-01

    Full Text Available Purpose of the article: Presentation of the issue of brand sponsorship of events in the light of the use of social media for the purposes of brand management in the customer-based brand equity paradigm. Methodology/methods: Two brands (CocaCola and Carlsberg which were the official sponsors of a sports event (EURO 2016 were monitored in social media. For this purpose information gathered by socialmention.com and likemore.pl were used. Presentation of the results of the analysis required the use of descriptive statistics as well as the Wilcoxon test and a network graph. Scientific aim: Determination of the scope and nature of the influence of sponsorship of an international sports event on the way a brand is perceived by social media users based on a selected set of data derived from brand monitoring. Findings: In case of Carlsberg the attitude of social media users did not change during EURO 2016, however, majority of their statements was connected with the issues related to this sports event. In case of Coca Cola, the perception of the brand by its clients changed within the studied period of time, however, the issues related to EURO 2016 were only one of many other issues raised by them. Conclusions: Assessment of the influence of brand sponsorship of an event on social media users’ perception faces the following difficulties: scope of monitoring, its efficiency, choice of data set generated by the monitoring tool for the analysis, level of recognition of brands and brand multi-sponsorship (parallel engagement of the brand in many events.

  14. The good, the bad, the Jolly: Taste, image, and the symbolic resistance to the Coca-colonization of Denmark

    DEFF Research Database (Denmark)

    Askegaard, Søren; Csaba, Fabian F.

    1999-01-01

    This inquiry examines the efforts of Denmark's once favoured national cola, Jolly Cola, to resist the advancement of Coca-cola and, to a lesser degree, Pepsi. In moving our looking glass to the struggles of this obscure Danish product, we seek to move the debate on globalization, consumption...... and culture home to our own back yard. From there we offer a refreshing story, drawing on our local narrative tradition and woven together with advertising imagery, about the symbolic resistance to the Coca-colonization....

  15. “Viver positivamente”: as lições ensinadas por peças publicitárias da Coca-Cola Company

    Directory of Open Access Journals (Sweden)

    Daniela Ripoll

    2014-08-01

    Full Text Available Analisa-se a campanha publicitária da Coca-Cola Company Brasil, “Viva positivamente!”. A partir dos Estudos Culturais, dos Estudos de Mídia e das discussões pós-modernas acerca do consumo do corpo e de determinados estilos de vida na mídia, discute-se o crescente movimento de “redenção” ou, ainda, de “absolvição” do consumo, construído pedagógica e culturalmente como algo positivo e relacionado à melhora do corpo e da qualidade de vida dos sujeitos na contemporaneidade.

  16. O percurso dos gêneros do discurso publicitário: considerações sobre as propagandas da Coca-cola

    OpenAIRE

    Campos-Toscano, Ana Lúcia Furquim [UNESP

    2008-01-01

    Com base nas reflexões do Círculo de Mikhail Bakhtin sobre gêneros do discurso e dialogismo e com a contribuição de outros estudiosos da linguagem e do discurso, além da utilização de referencial teórico das áreas de Comunicação Social, História e Sociologia, este trabalho tem como objetivo principal entender o percurso dos gêneros do discurso publicitário por meio da análise das propagandas da Coca-Cola e de seus contradiscursos. O corpus desta pesquisa constitui-se de propagandas impressas,...

  17. Quantitative capillary electrophoresis and its application in analysis of alkaloids in tea, coffee, coca cola, and theophylline tablets.

    Science.gov (United States)

    Li, Mengjia; Zhou, Junyi; Gu, Xue; Wang, Yan; Huang, Xiaojing; Yan, Chao

    2009-01-01

    A quantitative CE (qCE) system with high precision has been developed, in which a 4-port nano-valve was isolated from the electric field and served as sample injector. The accurate amount of sample was introduced into the CE system with high reproducibility. Based on this system, consecutive injections and separations were performed without voltage interruption. Reproducibilities in terms of RSD lower than 0.8% for retention time and 1.7% for peak area were achieved. The effectiveness of the system was demonstrated by the quantitative analysis of caffeine, theobromine, and theophylline in real samples, such as tea leaf, roasted coffee, coca cola, and theophylline tablets.

  18. Vliv sociálních sítí na marketingové strategie společnosti Coca Cola v kategorii FMCG

    OpenAIRE

    Nguyen Minh, Tuan

    2017-01-01

    The thesis analyses the possible utilizations of social networks by the companies in connection with periodic supply of new technology that faciliates communication between marketters and the target groups as well as communication between the users alone. The theoretical section summarizes actual trends of social networks world-wide. The thesis also focuses on the trends and innovational elements of the world's most popular networks. The practical part concentrates on the company Coca Cola wh...

  19. NATO palkas Coca-Colast mainekujundaja / Evelyn Kaldoja

    Index Scriptorium Estoniae

    Kaldoja, Evelyn, 1980-

    2008-01-01

    NATO otsustas oma kaubamärgi värskendamiseks palgata viimased kaks aastat Coca-Cola mainet kujundanud Michael Stopfordi, kelle põhiülesandeks tõenäoliselt jääb tavakodanikele organisatsiooni tähtsuse ja rolli selgitamine

  20. Climate variability and Great Plains agriculture

    International Nuclear Information System (INIS)

    Rosenberg, N.J.; Katz, L.A.

    1991-01-01

    The ways in which inhabitants of the Great Plains, including Indians, early settlers, and 20th century farmers, have adapted to climate changes on the Great Plains are explored. The climate of the Great Plains, because of its variability and extremes, can be very stressful to plants, animals and people. It is suggested that agriculture and society on the Great Plains have, during the last century, become less vulnerable to the stresses imposed by climate. Opinions as to the sustainability of agriculture on the Great Plains vary substantially. Lockeretz (1981) suggests that large scale, high cost technologies have stressed farmers by creating surpluses and by requiring large investments. Opie (1989) sees irrigation as a climate substitute, however he stresses that the Ogallala aquifer must inevitably become depleted. Deborah and Frank Popper (1987) believe that farming on the Plains is unsustainable, and destruction of shelterbelts, out-migration of the rural population and environmental problems will lead to total collapse. With global warming, water in the Great Plains is expected to become scarcer, and although improvements in irrigation efficiency may slow depletion of the Ogallala aquifer, ultimately the acreage under irrigation must decrease to levels that can be sustained by natural recharge and reliable surface flows. 23 refs., 2 figs

  1. Differential effects of dopamine and opioid receptor blockade on motivated Coca-Cola drinking behavior and associated changes in brain, skin and muscle temperatures.

    Science.gov (United States)

    Kiyatkin, E A

    2010-05-05

    Although pharmacological blockade of both dopamine (DA) and opiate receptors has an inhibiting effect on appetitive motivated behaviors, it is still unclear which physiological mechanisms affected by these treatments underlie the behavioral deficit. To clarify this issue, we examined how pharmacological blockade of either DA (SCH23390+eticlopride at 0.2 mg/kg each) or opioid receptors (naloxone 1 mg/kg) affects motor activity and temperature fluctuations in the nucleus accumbens (NAcc), temporal muscle, and facial skin associated with motivated Coca-Cola drinking behavior in rats. In drug-free conditions, presentation of a cup containing 5 ml of Coca-Cola induced locomotor activation and rapid NAcc temperature increases, which both transiently decreased during drinking, and phasically increased again after the cup was emptied. Muscle temperatures followed this pattern, but increases were weaker and more delayed than those in the NAcc. Skin temperature rapidly dropped after cup presentation, remained at low levels during consumption, and slowly restored during post-consumption behavioral activation. By itself, DA receptor blockade induced robust decrease in spontaneous locomotion, moderate increases in brain and muscle temperatures, and a relative increase in skin temperatures, suggesting metabolic activation coupled with adynamia. Following this treatment (approximately 180 min), motor activation to cup presentation and Coca-Cola consumption were absent, but rats showed NAcc and muscle temperature increases following cup presentation comparable to control. Therefore, DA receptor blockade does not affect significantly central and peripheral autonomic responses to appetitive stimuli, but eliminates their behavior-activating effects, thus disrupting appetitive behavior and blocking consumption. Naloxone alone slightly decreased brain and muscle temperatures and increased skin temperatures, pointing at the enhanced heat loss and possible minor inhibition of basal

  2. Neuromarketing: diferencias en los niveles de atención y emoción entre hombres y mujeres respecto a Pepsi y Coca-cola

    OpenAIRE

    Pelayo García, Alejandra

    2017-01-01

    En este trabajo se desarrollan las diferencias existentes en los niveles de atención en hombres y mujeres tras haber sido expuestos a dos anuncios de Coca-cola y dos anuncios de Pepsi respectivamente. La medición fue posible gracias a la utilización del dispositivo sociograph, que nos proporcionaba datos cuantitativos, y a las encuestas pre y post visualización que nos proporcional datos cualitativos. Grado en Publicidad y Relaciones Públicas

  3. A study on beverage MNCs’ entry mode decisions and determinant factors in internationalization in China: Case studies of Coca-Cola and Red bull

    OpenAIRE

    Tonsuwan, Pantitra

    2015-01-01

    The economic reform and liberalized government regulations toward business operations in 1980s make China a new target of international investments by multinational corporations (MNCs). How to enter this growth market and what entry mode should be implemented remain inconclusive. This paper analyses how two beverage companies- Coca-Cola and Red Bull that are operating in China, evaluate the influences and implications of the factors on their entry mode decisions since they initially came to C...

  4. Cola soft drinks for evaluating the bioaccessibility of uranium in contaminated mine soils.

    Science.gov (United States)

    Lottermoser, Bernd G; Schnug, Ewald; Haneklaus, Silvia

    2011-08-15

    There is a rising need for scientifically sound and quantitative as well as simple, rapid, cheap and readily available soil testing procedures. The purpose of this study was to explore selected soft drinks (Coca-Cola Classic®, Diet Coke®, Coke Zero®) as indicators of bioaccessible uranium and other trace elements (As, Ce, Cu, La, Mn, Ni, Pb, Th, Y, Zn) in contaminated soils of the Mary Kathleen uranium mine site, Australia. Data of single extraction tests using Coca-Cola Classic®, Diet Coke® and Coke Zero® demonstrate that extractable arsenic, copper, lanthanum, manganese, nickel, yttrium and zinc concentrations correlate significantly with DTPA- and CaCl₂-extractable metals. Moreover, the correlation between DTPA-extractable uranium and that extracted using Coca-Cola Classic® is close to unity (+0.98), with reduced correlations for Diet Coke® (+0.66) and Coke Zero® (+0.55). Also, Coca-Cola Classic® extracts uranium concentrations near identical to DTPA, whereas distinctly higher uranium fractions were extracted using Diet Coke® and Coke Zero®. Results of this study demonstrate that the use of Coca-Cola Classic® in single extraction tests provided an excellent indication of bioaccessible uranium in the analysed soils and of uranium uptake into leaves and stems of the Sodom apple (Calotropis procera). Moreover, the unconventional reagent is superior in terms of availability, costs, preparation and disposal compared to traditional chemicals. Contaminated site assessments and rehabilitation of uranium mine sites require a solid understanding of the chemical speciation of environmentally significant elements for estimating their translocation in soils and plant uptake. Therefore, Cola soft drinks have potential applications in single extraction tests of uranium contaminated soils and may be used for environmental impact assessments of uranium mine sites, nuclear fuel processing plants and waste storage and disposal facilities. Copyright © 2011 Elsevier

  5. Cola soft drinks for evaluating the bioaccessibility of uranium in contaminated mine soils

    International Nuclear Information System (INIS)

    Lottermoser, Bernd G.; Schnug, Ewald; Haneklaus, Silvia

    2011-01-01

    There is a rising need for scientifically sound and quantitative as well as simple, rapid, cheap and readily available soil testing procedures. The purpose of this study was to explore selected soft drinks (Coca-Cola Classic (registered) , Diet Coke (registered) , Coke Zero (registered) ) as indicators of bioaccessible uranium and other trace elements (As, Ce, Cu, La, Mn, Ni, Pb, Th, Y, Zn) in contaminated soils of the Mary Kathleen uranium mine site, Australia. Data of single extraction tests using Coca-Cola Classic (registered) , Diet Coke (registered) and Coke Zero (registered) demonstrate that extractable arsenic, copper, lanthanum, manganese, nickel, yttrium and zinc concentrations correlate significantly with DTPA- and CaCl 2 -extractable metals. Moreover, the correlation between DTPA-extractable uranium and that extracted using Coca-Cola Classic (registered) is close to unity (+ 0.98), with reduced correlations for Diet Coke (registered) (+ 0.66) and Coke Zero (registered) (+ 0.55). Also, Coca-Cola Classic (registered) extracts uranium concentrations near identical to DTPA, whereas distinctly higher uranium fractions were extracted using Diet Coke (registered) and Coke Zero (registered) . Results of this study demonstrate that the use of Coca-Cola Classic (registered) in single extraction tests provided an excellent indication of bioaccessible uranium in the analysed soils and of uranium uptake into leaves and stems of the Sodom apple (Calotropis procera). Moreover, the unconventional reagent is superior in terms of availability, costs, preparation and disposal compared to traditional chemicals. Contaminated site assessments and rehabilitation of uranium mine sites require a solid understanding of the chemical speciation of environmentally significant elements for estimating their translocation in soils and plant uptake. Therefore, Cola soft drinks have potential applications in single extraction tests of uranium contaminated soils and may be used for

  6. Cola soft drinks for evaluating the bioaccessibility of uranium in contaminated mine soils

    Energy Technology Data Exchange (ETDEWEB)

    Lottermoser, Bernd G., E-mail: Bernd.Lottermoser@utas.edu.au [School of Earth Sciences, University of Tasmania, Private Bag 79, Hobart, Tasmania 7001 (Australia); Schnug, Ewald; Haneklaus, Silvia [Institute for Crop and Soil Science, Federal Institute for Cultivated Plants, Julius Kuehn-Institute (JKI), Bundesallee 50, D-38116 Braunschweig (Germany)

    2011-08-15

    There is a rising need for scientifically sound and quantitative as well as simple, rapid, cheap and readily available soil testing procedures. The purpose of this study was to explore selected soft drinks (Coca-Cola Classic (registered) , Diet Coke (registered) , Coke Zero (registered) ) as indicators of bioaccessible uranium and other trace elements (As, Ce, Cu, La, Mn, Ni, Pb, Th, Y, Zn) in contaminated soils of the Mary Kathleen uranium mine site, Australia. Data of single extraction tests using Coca-Cola Classic (registered) , Diet Coke (registered) and Coke Zero (registered) demonstrate that extractable arsenic, copper, lanthanum, manganese, nickel, yttrium and zinc concentrations correlate significantly with DTPA- and CaCl{sub 2}-extractable metals. Moreover, the correlation between DTPA-extractable uranium and that extracted using Coca-Cola Classic (registered) is close to unity (+ 0.98), with reduced correlations for Diet Coke (registered) (+ 0.66) and Coke Zero (registered) (+ 0.55). Also, Coca-Cola Classic (registered) extracts uranium concentrations near identical to DTPA, whereas distinctly higher uranium fractions were extracted using Diet Coke (registered) and Coke Zero (registered) . Results of this study demonstrate that the use of Coca-Cola Classic (registered) in single extraction tests provided an excellent indication of bioaccessible uranium in the analysed soils and of uranium uptake into leaves and stems of the Sodom apple (Calotropis procera). Moreover, the unconventional reagent is superior in terms of availability, costs, preparation and disposal compared to traditional chemicals. Contaminated site assessments and rehabilitation of uranium mine sites require a solid understanding of the chemical speciation of environmentally significant elements for estimating their translocation in soils and plant uptake. Therefore, Cola soft drinks have potential applications in single extraction tests of uranium contaminated soils and may be used for

  7. O uso do diagrama comparativo como ferramenta de abordagem sistêmica na gestão de design das marcas coca cola e Pepsi

    OpenAIRE

    Sá, Túlio Henrique Mandolesi; Universidade Federal de Santa Catarina - UFSC; Merino, Giselle Schmidt Díaz; Universidade Federal de Santa Catarina/UFSC; Figueiredo, Luiz Fernando Gonçalves de; UFSC - Universidade Federal de Santa Catarina; Souza, Richard Perassi Luiz de; UFSC - Universidade Federal de Santa Catarina

    2014-01-01

    This article presents the product mix that brands Coca-Cola and PepsiCo. operates in Brazil. Through a descriptive and exploratory research and based on the Kotler’s criteria for classifying products, will be presented in a diagram, a visual representation of the performance of these brands. The goal is to identify that they work their management in order to expand their business presence to strengthen they position in the mind of their consumers. Este artigo apresenta o mix de produtos co...

  8. Penerapan Diagram Kontrol D^2 Mahalanobis Pada Proses Produksi Minuman Kemasan Returnable Glass Bottle (Studi Kasus Di PT. Coca-cola Bottling Indonesia Central Java)

    OpenAIRE

    Muhyidin, Muhammad Abid; Safitri, Diah; Rahmawati, Rita

    2014-01-01

    Quality being one of the basic factors in choosing a product consumers. Therefore, an industry or a company should always maintain the quality of their products in order to get loyal customers and are able to survive in the competitive market. Coca-cola Bottling Indonesia Central Java Limited Compay is one of the manufacturing company engaged in the beverage packaging industry and always trying to improve the quality for customer satisfaction. Although it has been to improve the quality, the...

  9. La experiencia enlatada del compartir. Análisis de la regulación de las sensaciones en “Comparte tu Coca-Cola con” en las campañas de Coca-Cola 2014-2015

    Directory of Open Access Journals (Sweden)

    Eliana Isabel Abraham

    2015-09-01

    Full Text Available El siguiente artículo pretende analizar los procesos de regulación de las sensaciones que construye el capitalismo sobre la experiencia social del “compartir/compartir con otros” en las campañas de Coca-Cola 2014-2015. Se tomara como horizonte epistemológico las contribuciones de una sociología de las emociones para desentramar los operativos ideológicos que subyacen en el montaje de las distintas instantáneas de consumo en torno a la campaña. Será pertinente para este caso, realizar una genealogía de las interpelaciones a lo sensible que construyó la empresa desde su llegada al país en 1942 y el especial tratamiento que reside en esta última apuesta del monopolio de la bebida al asalto de las experiencias. Por último, siguiendo el dictum benjaminiano, algunas imágenes publicitarias de la campaña que circulan en redes sociales para pensar el escenario mediático que refuerza los procesos de regulación a lo sensible.

  10. In vitro Comparison of the Effct Cola Beverage on Surface Hardness of Siloran-Based (p90 and Methyl Methacrylate-Based (p60 Composites

    Directory of Open Access Journals (Sweden)

    Z.Khamverdi

    2016-11-01

    Full Text Available Introduction: Th characteristics of a suitable restoration material is having acceptable mechanical properties, protecting teeth against decay and ease of use in clinics. Diet can affct properties of restorative materials in the mouth. Since amongst important properties of composite restorations are mechanical properties such as hardness, the aim of this study was evaluation of the effct of Coca-Cola Beverages on surface hardness of a silorane based p90( and methyl methacrylate p60( composites. Methods: In this experimental study, thirty disc-shaped specimens 5 × 2 mm( of each of methyl methacrylate based Filtek p60, 3M Dental Products, USA( and a silorane based Filtek p90, 3M Dental Products, USA( composite resins were prepared, according to manufacturers' instructions. Specimens were randomly divided to four groups as follows N = 15(: G1: Filtek p90 without exposure to Coca-Cola, G2: Filtek p90 with exposure to Coca-Cola, G3: Filtek p60 without expure to Coca-Cola, G4: Filtek p60 with expure to Coca-Cola. Th specimens were exposed to regular sof drinks Coca-Cola, Khoshgovar, Tehran, Iran( at room temperature for seven days with a frequency of three times daily for 20 minutes at a time. In the remaining times of the day, they were kept in distilled water. Thn, micro hardness measurements were made for each specimen with a Vickers hardness testing machine Buehler, Lake Bluff IL, USA( under 500 g of force for 15 seconds. Data were analyzed using SPSS 18 and independent t-test at a signifiance level of 0.05. Results: Micro hardness values of four groups were G1: 68.28 ± 2.65; G2:59.56 ± 6.61; G3: 93.5 ± 2.38; and G4:86.76 ± 5.47, respectively. Th results of this study showed that Coca-Cola reduces the surface hardness of the two composite materials P > 0.05(. Conclusions: Th results showed the hardness of both Filtek p90 and Filtek p60 composite signifiantly decreases with Coca-Cola but the reduction was equal.

  11. On the Pragmatist Translation of the Ads Of Coca-Cola and Pepsi

    Institute of Scientific and Technical Information of China (English)

    覃洁

    2012-01-01

    Advertising language is an important research material of social change, it is picked up conveniently. There is no distortion and glossing over history, it is the most simple and most visual material. For English advertising, it reflects values, aesthetic tastes, lifestyle, cultural traditions in the U.S., Britain and other countries. With their own unique ways of recording social change, English advertising is quietly playing an important role in the social life and the psychology of social culture. As a practical style, the advertising language has its unique characteristics in vocabulary, syntax, rhetoric and other aspects. Leech opened the first systematic study of advertising language. He studied the various features of advertising language from literature perspective. With the emergence of the theories of pragmatics, some Chinese scholars, like Zhao Jing, Huang guowen, also set out to explore the advertising language from different aspects. But few of them devoted themselves to the English advertising of American beverage. This paper sets out to explore the issues from a pragmatics perspective. Based on the characteristics of advertising language of American Coca-Cola and Pepsi, the paper analyzes the inevitable language impact on social functioning and the concept of values between English advertising and the interaction of modem simple life, revealing the failure of English advertising language in cross-cultural exchanges and social pragmatic information.

  12. Coca-Cola Refreshments Class 8 Diesel Electric Hybrid Tractor Evaluation: 13-Month Final Report

    Energy Technology Data Exchange (ETDEWEB)

    Walkowicz, K.; Lammert, M.; Curran, P.

    2012-08-01

    This 13-month evaluation used five Kenworth T370 hybrid tractors and five Freightliner M2106 standard diesel tractors at a Coca Cola Refreshments facility in Miami, Florida. The primary objective was to evaluate the fuel economy, emissions, and operational field performance of hybrid electric vehicles when compared to similar-use conventional diesel vehicles. A random dispatch system ensures the vehicles are used in a similar manner. GPS logging, fueling, and maintenance records and laboratory dynamometer testing are used to evaluate the performance of these hybrid tractors. Both groups drive similar duty cycles with similar kinetic intensity (0.95 vs. 0.69), average speed (20.6 vs. 24.3 mph), and stops per mile (1.9 vs. 1.5). The study demonstrated the hybrid group had a 13.7% fuel economy improvement over the diesel group. Laboratory fuel economy and field fuel economy study showed similar trends along the range of KI and stops per mile. Hybrid maintenance costs were 51% lower per mile; hybrid fuel costs per mile were 12% less than for the diesels; and hybrid vehicle total cost of operation per mile was 24% less than the cost of operation for the diesel group.

  13. RO unit for canned coffee drink processing line. Shipped to Tone Coca-Cola Bottling Co. Ltd., Ibaraki plant; Coffee line yo RO sochi. Tone Coca-Cola Bottling (kabu) Ibaraki kojo nonyu

    Energy Technology Data Exchange (ETDEWEB)

    Nakajima, K. [Ebara Corp., Tokyo (Japan)

    1996-01-20

    The paper introduces an RO unit (reverse osmotic membrane equipment) for producing water holding for the canned coffee drink processing line introduced to the Ibaraki plant of Tone Coca-Cola Bottling Co. The unit aims at reducing hardness components from city water and producing water holding for the coffee drink processing line. The capacity of the unit is 25m{sup 3}/h and the recovery rate is 80%. The unit is composed of a sand filter, an heat exchanger, a pre-filter, RO modules, a treated water tank, chemicals storage tanks, and an RO cleaning unit, which are all for pretreatment. The treated water, into which chlorine is injected, is sent through the existing activated carbon tower and micro filter to the processing line. The RO unit can remove at the same time ion and trihalomethane, pathogens, organic matters which are substances other than hardness components. The continued water bottling is possible with no need for the usual reproduction process, and the maintenance is easy. Because of the high hardness of the supplied raw water, acid is injected at the primary side of the unit for pH regulation to prevent scale deposition in the RO modules. The quality of the treated water well met the specifications. 2 figs., 2 tabs.

  14. Estrategia de comunicación de mercadeo con Énfasis en la plataforma digital -redes sociales y geolocalización- para Coca-Cola Zero

    OpenAIRE

    Lara Cascante, Mariela

    2012-01-01

    Tesis de maestría -- Universidad de Costa Rica. Posgrado en Administración y Dirección de Empresas. Maestría Profesional en Administración y Dirección de Empresas con énfasis en Mercadeo y Ventas, 2012 El proyecto, desarrollado a lo largo de este documento, incluye la preparación y descripción de una estrategia de comunicación de mercadeo, que tiene un enfoque en el uso de herramientas digitales, como redes sociales y geolocalización, para fortalecer la marca de bebida gaseosa Coca-Cola Ze...

  15. Coca-colonization and hybridization of diets among the Tz'utujil Maya.

    Science.gov (United States)

    Nagata, Jason M; Barg, Frances K; Valeggia, Claudia R; Bream, Kent D W

    2011-01-01

    Biomedical health professionals express increasing concern that rising consumption of soft drinks and processed foods in Mayan and Latin American eating patterns may lead to detrimental nutritional and health consequences. Scholars debate whether the pervading presence of Coca-Cola and Pepsi in developing countries represents "Coca-Colonization," synonymous with cultural imperialism, or cultural hybridization. Using mixed qualitative and quantitative research methods, including participant observation and semi-structured interviews, this study explores the development of Coca-Colonization and cultural hybridization among the Tz'utujil Maya of Santiago Atitlán, Guatemala. By specifically examining biomedical perspectives, cycles of conquest, the political economy, religion, celebrations, and the physical environment through the lens of soft drinks, this study finds that Coca-Colonization and cultural hybridization are complementary rather than mutually exclusive processes that contribute to dietary transitions, economic development, and differential health beliefs related to soft drink consumption.

  16. The Great Plains IDEA Gerontology Program: An Online, Interinstitutional Graduate Degree

    Science.gov (United States)

    Sanders, Gregory F.

    2011-01-01

    The Great-Plains IDEA Gerontology Program is a graduate program developed and implemented by the Great Plains Interactive Distance Education Alliance (Great Plains IDEA). The Great Plains IDEA (Alliance) originated as a consortium of Colleges of Human Sciences ranging across the central United States. This Alliance's accomplishments have included…

  17. Srovnávací analýza organizační architekrury zahraničních a českých nadnárodních organizací (na příkladu společností Coca Cola, Pepsi Cola a Kofola)

    OpenAIRE

    Jurka, Petr

    2011-01-01

    The thesis explains the theoretical concepts of multinational corporation, organization, different types of organizational structures and indicators used for the analysis of organizational structures. In the practical part, the author describes the structure of Coca Cola, PepsiCo and Kofola, analyzes the selected indicators for individual companies and also focuses on similar and different features of the organizational structures of these companies. In conclusion, the author establishes the ...

  18. La «i-Generación» y su interacción en las redes sociales. Análisis de Coca-Cola en Tuenti

    Directory of Open Access Journals (Sweden)

    Carmen Marta Lazo

    2013-03-01

    Full Text Available Los adolescentes y jóvenes utilizan cada vez más las redes sociales como medio para interactuar y participar en la construcción de un discurso múltiple. Las empresas aprovechan las opciones de relación directa con los seguidores en las redes y utilizan estas estructuras virtuales para acercarse a su «target». El objeto de este artículo es estudiar, mediante una metodología empírica y observacional, cómo construye «Coca-Cola» su imagen de marca en «Tuenti», la red más seguida por este sector del público. Entre otros aspectos, observaremos de qué modo interviene la marca y cómo los seguidores; cuáles son los temas que se introducen en las entradas y a través de qué tipo de formatos. Como conclusión, advertimos que el interés de la marca de dejar libertad de expresión a los seguidores es solo una estrategia, en realidad las entradas de «Coca-Cola» son muy escasas pero todas ellas tienen un elevado efecto «gancho», pues con un lenguaje que interpela al usuario para que se active y retome su discurso de manera dirigida. Además, no existe ningún tipo de mecanismo diferenciador entre la información, el entretenimiento y la publicidad, lo que, unido a la exposición continuada a impactos publicitarios a través de diferentes formatos, nos lleva a proponer la necesidad de una educación mediática para fomentar el uso responsable y crítico de las redes sociales por parte de los jóvenes.

  19. O papel das marcas nas dinâmicas sociais online: análise da presença das marcas concorrentes Pepsi e Coca-Cola, no facebook em Portugal

    OpenAIRE

    Mariano, Ana Filipa Costa

    2016-01-01

    presente dissertação pretende analisar a presença das marcas de grande consumo na rede social Facebook em Portugal, tendo por base o case study das marcas concorrentes Pepsi e Coca-Cola enquanto representantes do setor. A presença de marcas nas redes sociais é um tema atual, que levanta questões quanto à sua relevância e aceitação pelos utilizadores. Esta investigação permite-nos perceber a forma como os consumidores vêm esta situação, assim como, compreender quais as motivações que os lev...

  20. Interaction Of Brand And Taste In The Liking Of Cola Drinks By School Children

    OpenAIRE

    Bartneck, Christoph; Bartneck, Hanna

    2017-01-01

    Sugar sweetened soft drinks play an important role in obesity and world wide brands, such as Coca Cola, spend considerable resources on branding and advertising. As a result, their soft drinks tend to be up to 2.5 times more expensive than store brand cola drinks. We investigated the effect that the taste and the label has on the liking of cola drinks by school children. Taste did not have any significant effect and there was a significant interaction effect between the label and the taste. T...

  1. Southern Great Plains Atmospheric Radiation Measurement Site

    Data.gov (United States)

    Federal Laboratory Consortium — The Southern Great Plains Atmospheric Radiation Measurement Site (SGP-ARM) is the oldest and largest of DOE's Arm sites. It was established in 1992. It consists of...

  2. Precipitation Dynamical Downscaling Over the Great Plains

    Science.gov (United States)

    Hu, Xiao-Ming; Xue, Ming; McPherson, Renee A.; Martin, Elinor; Rosendahl, Derek H.; Qiao, Lei

    2018-02-01

    Detailed, regional climate projections, particularly for precipitation, are critical for many applications. Accurate precipitation downscaling in the United States Great Plains remains a great challenge for most Regional Climate Models, particularly for warm months. Most previous dynamic downscaling simulations significantly underestimate warm-season precipitation in the region. This study aims to achieve a better precipitation downscaling in the Great Plains with the Weather Research and Forecast (WRF) model. To this end, WRF simulations with different physics schemes and nudging strategies are first conducted for a representative warm season. Results show that different cumulus schemes lead to more pronounced difference in simulated precipitation than other tested physics schemes. Simply choosing different physics schemes is not enough to alleviate the dry bias over the southern Great Plains, which is related to an anticyclonic circulation anomaly over the central and western parts of continental U.S. in the simulations. Spectral nudging emerges as an effective solution for alleviating the precipitation bias. Spectral nudging ensures that large and synoptic-scale circulations are faithfully reproduced while still allowing WRF to develop small-scale dynamics, thus effectively suppressing the large-scale circulation anomaly in the downscaling. As a result, a better precipitation downscaling is achieved. With the carefully validated configurations, WRF downscaling is conducted for 1980-2015. The downscaling captures well the spatial distribution of monthly climatology precipitation and the monthly/yearly variability, showing improvement over at least two previously published precipitation downscaling studies. With the improved precipitation downscaling, a better hydrological simulation over the trans-state Oologah watershed is also achieved.

  3. Gastric Bezoar Treatment by Endoscopic Fragmentation in Combination with Pepsi-Cola® Administration.

    Science.gov (United States)

    Iwamuro, Masaya; Yunoki, Naoko; Tomoda, Jun; Nakamura, Kazuhiro; Okada, Hiroyuki; Yamamoto, Kazuhide

    2015-07-10

    Although bezoar dissolution by Coca-Cola® has been described in case reports and case series, to the best of our knowledge, the usefulness of other cola products such as Pepsi-Cola® has never been reported in the English literature. An 86-year-old Taiwanese man was diagnosed with a gastric bezoar. Endoscopic fragmentation with a polypectomy snare was attempted twice but failed to remove the bezoar. Subsequently, 500 mL of Pepsi NEX Zero® was administered daily for 4 days via nasogastric tube. The bezoar was softened and successfully fragmented by the polypectomy snare and needle-knife devices on the third attempt. This report presents the first case of a gastric bezoar successfully treated by endoscopic fragmentation in combination with Pepsi-Cola® administration, suggesting the possible utility of cola beverages in bezoar treatment, regardless of product brands.

  4. Duodenal pH in health and duodenal ulcer disease: effect of a meal, Coca-Cola, smoking, and cimetidine.

    Science.gov (United States)

    McCloy, R F; Greenberg, G R; Baron, J H

    1984-04-01

    Intraluminal duodenal pH was recorded using a combined miniature electrode and logged digitally every 10 or 20 seconds for five hours (basal/meal/drink) in eight control subjects and 11 patients with duodenal ulcer (five on and off treatment with cimetidine). Over the whole test there were no significant differences in duodenal mean pH or log mean hydrogen ion activity (LMHa) between control subjects and patients with duodenal ulcer, but there were significantly longer periods of duodenal acidification (pH less than 4) and paradoxically more periods of duodenal alkalinisation (pH greater than 6) in the duodenal ulcer group compared with controls. After a meal duodenal mean pH and LMHa fell significantly in both controls and patients with duodenal ulcer, with more periods of duodenal acidification and alkalinisation in the duodenal ulcer group. An exogenous acid load (Coca-Cola) significantly increased the periods of duodenal acidification, and reduced alkalinisation, in both groups. Cimetidine significantly increased mean pH and LMHa and abolished the brief spikes of acidification in four of five patients with duodenal ulcer. Peak acid output (but not basal acid output) was significantly correlated with duodenal mean pH and LMHa but not with the periods of duodenal acidification. Smoking did not affect duodenal pH in either group.

  5. Southern Great Plains Safety Orientation

    Energy Technology Data Exchange (ETDEWEB)

    Schatz, John

    2014-05-01

    Welcome to the Atmospheric Radiation Measurement (ARM) Climate Research Facility (ARM) Southern Great Plains (SGP) site. This U.S. Department of Energy (DOE) site is managed by Argonne National Laboratory (ANL). It is very important that all visitors comply with all DOE and ANL safety requirements, as well as those of the Occupational Safety and Health Administration (OSHA), the National Fire Protection Association, and the U.S. Environmental Protection Agency, and with other requirements as applicable.

  6. Great plains regional climate assessment technical report

    Science.gov (United States)

    The Great Plains region (GP) plays important role in providing food and energy to the economy of the United States. Multiple climatic and non-climatic stressors put multiple sectors, livelihoods and communities at risk, including agriculture, water, ecosystems and rural and tribal communities. The G...

  7. EVALUASI PENERAPAN ABg (AKTIF BERBAGI SISTEM SEBAGAI UPAYA MENGURANGI ANGKA KECELAKAAN KERJA DI PT. COCA-COLA AMATIL INDONESIA CENTRAL JAVA

    Directory of Open Access Journals (Sweden)

    Asep Alvan

    2016-01-01

    Full Text Available PT. Coca-Cola Amatil Indonesia Central Java (CCAI-CJ pada tahun 2013 telah menerapkan program ABg (Aktif Berbagi Sistem, pada tahun tersebut terdapat peningkatan kasus kecelakaan kerja di area kerja dari tahun sebelumnya sebanyak 2 kasus. Tujuan penelitian ini adalah untuk mengetahui gambaran evaluasi dan rekomendasi dari kendala-kendala dalam penerapan ABg Sistem sebagai upaya mengurangi angka kecelakaan kerja di PT. CCAI-CJ. Jenis penelitian ini adalah penelitian kualitatif dengan menggunakan pendekatan etnografi. Teknik pengambilan sumber informasi yang digunakan adalah teknik snowball sampling, jumlah informan awal yaitu dua orang. Hasil penelitian didapatkan masih terdapat kendala dalam penerapan ABg Sistem yaitu: pelaksanaan pengawasan Keselamatan dan Kesehatan Kerja (K3 yang belum berjalan konsisten. Konsistensi penerapan peraturan dan prosedur K3 yang belum optimal serta adanya sanksi yang tidak sesuai dengan prosedur penerapan ABg Sistem. Kurangnya komunikasi antara manajemen dengan pekerja dan kurangnya pemahaman pekerja tentang informasi K3. Kurangnya keterlibatan pekerja dalam pelaporan kejadian kecelakaan/kondisi berbahaya. Saran yang dapat diberikan yaitu: konsistensi pelaksanaan pengawasan K3 sesuai prosedur, sanksi yang diberikan lebih baik berupa arahan bagi pekerja untuk dapat bekerja lebih aman, melakukan komunikasi kepada pekerja sesuai dengan prosedur komunikasi internal, diadakan peningkatan kompetensi melalui pelatihan awareness K3, serta dilakukan pelatihan mengenai prosedur pelaporan kecelakaan/kondisi berbahaya kepada pekerja. PT. Coca-Cola Amatil Indonesia Central Java (CCAI-CJ in 2013 has implemented ABg (Aktif Berbagi system program, there are two accident cases increase in 2013 at the working areas. The purpose of this study is to describe the evaluation and recommendation of the constraints in the implementation of ABg System as an effort to reduce the number of accidents in the workplace. This research design is a

  8. A prospective randomized trial on the use of Coca-Cola Zero(®) vs water for polyethylene glycol bowel preparation before colonoscopy.

    Science.gov (United States)

    Seow-En, I; Seow-Choen, F

    2016-07-01

    The study aimed to determine whether Coca-Cola (Coke) Zero is a safe and effective solvent for polyethylene glycol (PEG). Between December 2013 and April 2014, 209 healthy adults (115 men, 95 women) scheduled for elective colonoscopy were randomized to use either Coke Zero (n = 100) or drinking water (n = 109) with PEG as bowel preparation. Each patient received two sachets of PEG to dissolve in 2 l of solvent, to be completed 6 h before colonoscopy. Serum electrolytes were measured before and after preparation. Bowel cleanliness and colonoscopy findings were recorded. Palatability of solution, adverse effects, time taken to complete and willingness to repeat the preparation were documented via questionnaire. Mean palatability scores in the Coke Zero group were significantly better compared with the control group (2.31 ± 0.61 vs 2.51 ± 0.63, P = 0.019), with a higher proportion willing to use the same preparation again (55% vs 43%). The mean time taken to complete the PEG + Coke Zero solution was significantly faster (74 ± 29 min vs 86 ± 31 min, P = 0.0035). The quality of bowel cleansing was also significantly better in the Coke Zero group (P = 0.0297). There was no difference in the frequency of adverse events (P = 0.759) or the polyp detection rate (32% vs 31.2%). Consumption of either preparation did not significantly affect electrolyte levels or hydration status. Coke Zero is a useful alternative solvent for PEG. It is well tolerated, more palatable, leads to quicker consumption of the bowel preparation and results in better quality cleansing. Colorectal Disease © 2015 The Association of Coloproctology of Great Britain and Ireland.

  9. Wine and Coca Cola: Serendipity and Entrepreneurial success

    Science.gov (United States)

    Wyatt, Philip

    2007-03-01

    Starting a new company from scratch depends critically on identifying a product for which there will be enough demand to generate a profit after a reasonable time period. Many start-ups nowadays obtain early Government grants or contracts (e. g. the so-called SBIR programs), but until such contracts begin (if ever!) to provide positive cash flow, a source of other funds become essential. Despite contracts, venture capital, and some friends willing to ``gamble,'' our first entrepreneurial venture ended not with a bang, but a whimper! We had chosen the wrong market. On the day before the company closed its doors, an unanticipated event occurred. We had opened a few bottles of wine for our final farewell but, as we began drinking, we decided to study their laser-scattering properties with our unappreciated and failed instrumentation. The resulting press coverage of a paper reporting that ``tasting'' was phenomenal, though it was published too late to save the company. Starting a second entrepreneurial venture was far more difficult as the first ``angels'' were nowhere to be found. A forgotten proposal by that failed first venture was suddenly funded providing, thereby, the means to start the second. As the second venture began, the success of the wine paper suggested that trying the same method with cola drinks might prove interesting. A new paper reporting on those results was immediately picked up by Applied Optics for an issue cover. At first, a particular cola manufacturer was not amused. However, it soon recognized the significance of laser scattering and began to contribute to the Company's support. Complemented by their largesse and the newly funded contract, the Company's instrumentation commercialization programs became sharply focused: refine the development and sale of a new type of absolute light scattering photometer incorporating a laser. We never looked back.

  10. Saline lakes of the glaciated Northern Great Plains

    Science.gov (United States)

    Mushet, David M.

    2011-01-01

    Unless you have flown over the region or seen aerial photographs, it is hard to grasp the scale of the millions of lakes and wetlands that dot the prairie landscape of the glaciated Northern Great Plains (Figure 1). This region of abundant aquatic habitats within a grassland matrix provides for the needs of a wide diversity of wildlife species and has appropriately been deemed the "duck factory of North America." While the sheer number of lakes and wetlands within this area of the Northern Great Plains can be truly awe-inspiring, their diversity in terms of the chemical composition of their water adds an equally important component supporting biotic diversity and productivity. Water within these lakes and wetlands can range from extremely fresh with salinities approaching that of rainwater to hypersaline with salinity ten times greater than that of seawater. Additionally, while variation in salinity among these water bodies can be great, the ionic composition of lakes and wetlands with similar salinities can vary markedly, influencing the overall spatial and temporal diversity of the region's biota.

  11. Process evaluation of knowledge transfer across industries: Leveraging Coca-Cola’s supply chain expertise for medicine availability in Tanzania

    Science.gov (United States)

    Yuan, Christina T.; Ahmed, Shirin; Cherlin, Emily; Talbert-Slagle, Kristina; Curry, Leslie A.

    2017-01-01

    Persistent gaps in the availability of essential medicines have slowed the achievement of global health targets. Despite the supply chain knowledge and expertise that ministries of health might glean from other industries, limited empirical research has examined the process of knowledge transfer from other industries into global public health. We examined a partnership designed to improve the availability of medical supplies in Tanzania by transferring knowledge from The Coca-Cola system to Tanzania’s Medical Stores Department (MSD). We conducted a process evaluation including in-depth interviews with 70 participants between July 2011 and May 2014, corresponding to each phase of the partnership, with focus on challenges and strategies to address them, as well as benefits perceived by partners. Partners faced challenges in (1) identifying relevant knowledge to transfer, (2) translating operational solutions from Coca-Cola to MSD, and (3) maintaining momentum between project phases. Strategies to respond to these challenges emerged through real-time problem solving and included (1) leveraging the receptivity of MSD leadership, (2) engaging a boundary spanner to identify knowledge to transfer, (3) promoting local recognition of commonalities across industries, (4) engaging external technical experts to manage translation activities, (5) developing tools with visible benefits for MSD, (6) investing in local relationships, and (7) providing time and space for the partnership model to evolve. Benefits of the partnership perceived by MSD staff included enhanced collaboration and communication, more proactive orientations in managing operations, and greater attention to performance management. Benefits perceived by Coca-Cola staff included strengthened knowledge transfer capability and enhanced job satisfaction. Linking theoretical constructs with practical experiences from the field, we highlight the challenges, emergent strategies, and perceived benefits of a

  12. Long-term Agroecosystem Research in the Northern Great Plains.

    Science.gov (United States)

    Schmer, M.; Sanderson, M.; Liebig, M. A.; Wienhold, B.; Awada, T.; Papiernik, S.; Osborne, S.; Kemp, W.; Okalebo, J. A.; Riedall, W.

    2015-12-01

    The Northern Great Plains is the bread basket of the United States, accounting for a substantial portion of U.S. agricultural production. This region faces critical challenges regarding balancing food needs, resource conservation (e.g Ogallala aquifer), environmental concerns, and rural economy development. Developing transformative, multifunctional systems will require equally imaginative and efficient tools to help farmers manage complex agroecosystems in a rapidly changing climate. The Northern Plains long-term agroecosystem research (LTAR) site at Mandan, ND and the Platte River High Plains LTAR (ARS/University of Nebraska-Lincoln) at Lincoln, NE in collaboration with USDA-ARS research units in Brookings, SD and Fargo, ND are collaborating to address the grand challenge of providing and sustaining multiple service provisions from Northern Great Plains agroecosystems. We propose to attain these goals through sustainable intensification based on the adoption of conservation agriculture principles including reduced soil disturbance, livestock integration, and greater complexity and diversity in the cropping system. Here, we summarize new concepts these locations have pioneered in dynamic cropping systems, resource use efficiency, and agricultural management technologies. As part of the LTAR network, we will conduct long-term cross-site research to design and assess new agricultural practices and systems aimed at improving our understanding of decision making processes and outcomes across an array of agricultural systems.

  13. Influência dos agentes clareadores e um refrigerante a base de cola na microdureza do esmalte dental e a ação da saliva na superfície tratada = Influence of bleaching agents and a carbonated soft drink on dental enamel microhardness as well as the artificial saliva effect on the treated surface

    Directory of Open Access Journals (Sweden)

    Araújo, Rodrigo Maximo de

    2006-01-01

    Full Text Available O objetivo deste estudo foi avaliar os efeitos de três agentes clareadores e uma bebida carbonatada, à base de cola, sobre a microdureza do esmalte dental, assim como os efeitos da saliva artificial sobre o esmalte tratado com estes agentes. Foram utilizados quarenta dentes incisivos bovinos embutidos em resina acrílica. As amostras foram avaliadas em microdurômetro (Future Tech FM 700 após a divisão em quatro grupos, uma leitura inicial da microdureza serviu como controle do experimento: Grupo 1: peróxido de carbamida a 10% (Whiteness Perfect – FGM; Grupo 2: refrigerante Coca-Cola; Grupo 3: peróxido de carbamida a 37% (Whiteness Super – FGM; Grupo 4: peróxido de hidrogênio a 35% (Whiteness HP – FGM. Os dados foram submetidos aos testes estatísticos ANOVA e Tukey. Conclui-se que os agentes clareadores não diminuíram a microdureza do esmalte; a exposição à Coca-Cola diminuiu significantemente a microdureza do esmalte; o tempo de exposição aos agentes foi significante apenas para a Coca- Cola; o armazenamento em saliva aumentou a microdureza do esmalte exposto ao peróxido de carbamida a 37%; à Coca-Cola e ao peróxido de hidrogênio à 35%

  14. Impacts of climate change on freshwater fisheries of the Great Plains

    International Nuclear Information System (INIS)

    Regier, H.A.; Holmes, J.A.

    1991-01-01

    The diversity and habitats of fish in Great Plains hydrologic systems are described. Fisheries on the Great Plains consist of commercial, subsistence, and recreational. Direct effects of climate change on Great Plains fisheries will involve temperature and hydrology. Increased temperature could expand suitable habitat for fish with preferred temperatures between 10 and 27.5 degree C by 2.5 times base conditions. Reductions in precipitation will reduce river flows and lake levels, and an overall reduction in habitat for the most preferred species is expected. Indirect effects stem from human responses to climate change, and streams, wetlands and coastal zones will likely bear the brunt of such activity. More river systems may be damned or channelized, which could lead to increases in eutrophication or pollution, most severely affecting the preferred white fishes. Geographical shifts of species in response to climate change will likely favour black fish over grey fish over white fish, and when longitudinal or lateral movement is blocked, local extinctions may occur. 22 refs., 1 tab

  15. A conceptual model to facilitate amphibian conservation in the northern Great Plains

    Science.gov (United States)

    Mushnet, David M.; Euliss, Ned H.; Stockwell, Craig A.

    2012-01-01

    As pressures on agricultural landscapes to meet worldwide resource needs increase, amphibian populations face numerous threats including habitat destruction, chemical contaminants, disease outbreaks, wetland sedimentation, and synergistic effects of these perturbations. To facilitate conservation planning, we developed a conceptual model depicting elements critical for amphibian conservation in the northern Great Plains. First, we linked upland, wetland, and landscape features to specific ecological attributes. Ecological attributes included adult survival; reproduction and survival to metamorphosis; and successful dispersal and recolonization. Second, we linked ecosystem drivers, ecosystem stressors, and ecological effects of the region to each ecological attribute. Lastly, we summarized information on these ecological attributes and the drivers, stressors, and effects that work in concert to influence the maintenance of viable and genetically diverse amphibian populations in the northern Great Plains. While our focus was on the northern Great Plains, our conceptual model can be tailored to other geographic regions and taxa.

  16. Does taste matter? How anticipation of cola brands influences gustatory processing in the brain.

    Directory of Open Access Journals (Sweden)

    Simone Kühn

    Full Text Available Brands surround us everywhere in daily life. Here we investigate the influences of brand cues on gustatory processing of the same beverage. Participants were led to believe that the brand that announced the administration of a Cola mixture provided correct information about the drink to come. We found stronger fMRI signal in right mOFC during weak compared to strong brand cues in a contrast of parametric modulation with subjective liking. When directly comparing the two strong brands cues, more activation in the right amygdala was found for Coca Cola cues compared with Pepsi Cola cues. During the taste phase the same beverage elicited stronger activation in left ventral striatum when it was previously announced by a strong compared with a weak brand. This effect was stronger in participants who drink Cola infrequently and might therefore point to a stronger reliance on brand cues in less experienced consumers. The present results reveal strong effects of brand labels on neural responses signalling reward.

  17. Does taste matter? How anticipation of cola brands influences gustatory processing in the brain.

    Science.gov (United States)

    Kühn, Simone; Gallinat, Jürgen

    2013-01-01

    Brands surround us everywhere in daily life. Here we investigate the influences of brand cues on gustatory processing of the same beverage. Participants were led to believe that the brand that announced the administration of a Cola mixture provided correct information about the drink to come. We found stronger fMRI signal in right mOFC during weak compared to strong brand cues in a contrast of parametric modulation with subjective liking. When directly comparing the two strong brands cues, more activation in the right amygdala was found for Coca Cola cues compared with Pepsi Cola cues. During the taste phase the same beverage elicited stronger activation in left ventral striatum when it was previously announced by a strong compared with a weak brand. This effect was stronger in participants who drink Cola infrequently and might therefore point to a stronger reliance on brand cues in less experienced consumers. The present results reveal strong effects of brand labels on neural responses signalling reward.

  18. Especies vegetales empleadas en la insalivación de hojas de “coca” (Erythroxylum coca var. Coca, Erythroxylaceae

    Directory of Open Access Journals (Sweden)

    Norma I. Hilgert

    2000-01-01

    Full Text Available Hilgert, N. I. 2000. Especies vegetales empleadas en la insalivación de hojas de “coca”(Erythroxylum coca var. coca, Erythroxylaceae. Darwiniana 38(3-4: 241-252.El estudio se desarrolló en comunidades campesinas de la selva nublada, en la alta cuenca del ríoBermejo, Provincia de Salta, Argentina con el objeto de documentar el uso de plantas involucradas en laelaboración de “yista”. “Yista” es el nombre asignado a las sustancias alcalinas utilizadas durante lainsalivación de hojas de coca (Erythroxylum coca Lam. var. coca. Para la obtención de la “yista” lasplantas seleccionadas deben ser incineradas. Se registraron veintisiete especies nativas y cinco exóticasempleadas, en el presente o en el pasado, para preparar “yista”. Se mencionan los nombres científicos yvulgares y las porciones de la planta utilizadas, y la comunidad donde se registró el uso. Se describe eilustra el modo de preparar “yista”

  19. 78 FR 38944 - Lemon Juice From Mexico: Final Results of Full Sunset Review of the Suspended Antidumping Duty...

    Science.gov (United States)

    2013-06-28

    ... party and the respondent interested parties, The Coca-Cola Company and its subsidiary, The Coca-Cola....10 percent for The Coca-Cola Export Corporation, Mexico Branch, 205.37 percent for Citrotam...

  20. "The Real Thing:" Nominal Price Rigidity of the Nickel Coke, 1886-1959

    OpenAIRE

    Daniel Levy; Andrew T. Young

    2004-01-01

    We report that the price of a 6.5oz Coke was 5¢ from 1886 until 1959. Thus, we are documenting a nominal price rigidity that lasted more than 70 years! The case of Coca-Cola is particularly interesting because during the 70-year period there were substantial changes in the soft drink industry as well as two World Wars, the Great Depression, and numerous regulatory interventions and lawsuits, which led to substantial changes in the Coca-Cola market conditions. The nickel price of Coke, neverth...

  1. Karastusjoogihiid võib Eestile selja pöörata / Virge Lahe, Artur Tooman

    Index Scriptorium Estoniae

    Lahe, Virge

    2008-01-01

    Coca-Cola kolib kulude optimeerimiseks oma tootmise Tallinnast Lätti. Vt. samas: Õlletehas jätkab Sakus; Farmaatsiatehas võib kolida Riiga; Coca-Cola Hellenic. Diagramm: Coca-Cola majandusnäitajad

  2. Climatic change in the Great Plains region of Canada

    International Nuclear Information System (INIS)

    Rizzo, B.

    1991-01-01

    Implications of global warming to Canada's Great Plains region are discussed, with reference to the climate predictions of the Goddard Institute for Space Studies (GISS) general circulation model under a two times atmospheric carbon dioxide concentration scenario. Two sets of climate variables for a geographic area located in the Great Plains are tabulated, for the current (1951-1980) climate normals and under the doubled carbon dioxide scenario. Simple univariate statistics were calculated for the two areas, for the variables of mean annual temperature, mean summer temperature, mean winter temperature, mean July temperature, mean growing season temperature, total annual precipitation, total summer precipitation, total winter precipitation, and total growing season precipitation. Under the GISS scenario, temperature values are on average 4 degree C higher than 1951-1980 normals, while precipitation remains about the same. Locations of ecoclimatic regions are graphed for the whole of Canada. 1 fig., 1 tab

  3. Pieprasījuma veicināšanas iespējas „CocaCola HBC Latvia” uzņēmumā krīzes apstākļos

    OpenAIRE

    Petjukeviča, Tatjana

    2010-01-01

    Bakalaura darba mērķis ir izpētot Latvijas bezalkoholisku dzērienu nozares attīstības tendences un vadošo uzņēmuma menedžmentu, atrast pieprasījuma veicināšanas iespējas „Coca-Cola HBC Latvia” uzņēmuma produkcijai krīzes apstākļos. Šis uzņēmums ir viens no Latvijas vadošajiem uzņēmumiem bezalkoholisko dzērienu tirdzniecībā, tomēr krīze negatīvi ietekmēja uz tā neto apgrozījuma izmaiņām, tāpēc ir nepieciešams izstrādāt vairākus pasākumus pieprasījuma veicināšanai šā uzņēmuma produkcijai. Darba...

  4. Groundwater declines are linked to changes in Great Plains stream fish assemblages.

    Science.gov (United States)

    Perkin, Joshuah S; Gido, Keith B; Falke, Jeffrey A; Fausch, Kurt D; Crockett, Harry; Johnson, Eric R; Sanderson, John

    2017-07-11

    Groundwater pumping for agriculture is a major driver causing declines of global freshwater ecosystems, yet the ecological consequences for stream fish assemblages are rarely quantified. We combined retrospective (1950-2010) and prospective (2011-2060) modeling approaches within a multiscale framework to predict change in Great Plains stream fish assemblages associated with groundwater pumping from the United States High Plains Aquifer. We modeled the relationship between the length of stream receiving water from the High Plains Aquifer and the occurrence of fishes characteristic of small and large streams in the western Great Plains at a regional scale and for six subwatersheds nested within the region. Water development at the regional scale was associated with construction of 154 barriers that fragment stream habitats, increased depth to groundwater and loss of 558 km of stream, and transformation of fish assemblage structure from dominance by large-stream to small-stream fishes. Scaling down to subwatersheds revealed consistent transformations in fish assemblage structure among western subwatersheds with increasing depths to groundwater. Although transformations occurred in the absence of barriers, barriers along mainstem rivers isolate depauperate western fish assemblages from relatively intact eastern fish assemblages. Projections to 2060 indicate loss of an additional 286 km of stream across the region, as well as continued replacement of large-stream fishes by small-stream fishes where groundwater pumping has increased depth to groundwater. Our work illustrates the shrinking of streams and homogenization of Great Plains stream fish assemblages related to groundwater pumping, and we predict similar transformations worldwide where local and regional aquifer depletions occur.

  5. 77 FR 75998 - Lemon Juice from Mexico: Preliminary Results of Full Sunset Review of the Suspended Antidumping...

    Science.gov (United States)

    2012-12-26

    ... interested party and the respondent interested parties, The Coca-Cola Company and its subsidiary, The Coca-Cola Export Corporation, Mexico Branch (collectively, ``TCCC'') and Procimart Citrus (``Procimart.../Exporter CHED H= 1 >Weighted-Average Margin (percent) The Coca-Cola Export Corporation, Mexico Branch 146...

  6. [Successful Removal of Hard Sigmoid Fecaloma Using Endoscopic Cola Injection].

    Science.gov (United States)

    Lee, Jong Jin; Kim, Jeong Wook

    2015-07-01

    Colorectal fecaloma is hardening of feces into lumps of varying size that is much harder in consistency than a fecal impaction. Complications of colorectal fecaloma include ulceration, bleeding, perforation and obstruction of the colon. Most fecalomas are successfully removed by conservative treatment with laxatives, enemas and rectal evacuation to relieve fecal impaction. When conservative treatments have failed, a surgical intervention may be needed. Herein, we report a case of 4.7 cm sized sigmoid fecaloma showing no response to conservative treatments that was successfully removed by endoscopic fragmentation with Coca-Cola injection instead of surgery.

  7. Recent Trends in Soil Science and Agronomy Research in the Northern Great Plains of North America

    Science.gov (United States)

    The book “Recent Trends in Soil Science and Agronomy Research in the Northern Great Plains of North America” summarizes published research in soil science and agronomy from various field experiments conducted in the soil-climatic/agro-ecological regions of the Northern Great Plains of North America....

  8. Simultaneous analysis of aspartame and its hydrolysis products of Coca-Cola Zero by on-line postcolumn derivation fluorescence detection and ultraviolet detection coupled two-dimensional high-performance liquid chromatography.

    Science.gov (United States)

    Cheng, Cheanyeh; Wu, Shing-Chen

    2011-05-20

    An innovative two-dimensional high-performance liquid chromatography system was developed for the simultaneous analysis of aspartame and its hydrolysis products of Coca-Cola Zero. A C8 reversed-phase chromatographic column with ultraviolet detection was used as the first dimension for the determination of aspartame, and a ligand-exchange chromatographic column with on-line postcolumn derivation fluorescence detection was employed as the second dimension for the analysis of amino acid enantiomers. The fluorimetric derivative reagent of amino acid enantiomers was o-phthaldialdehyde. The hydrolysis of aspartame in Coca-Cola Zero was induced by electric-heating or microwave heating. Aspartame was quantified by the matrix matched external standard calibration curve with a linear concentration range of 0-50 μg mL(-1) (r(2)=0.9984). The limit of detection (LOD) and the limit of quantification (LOQ) were 1.3 μg mL(-1) and 4.3 μg mL(-1), respectively. The amino acid enantiomers was analyzed by the matrix matched internal standard calibration method (D-leucine as the internal standard) with a linear concentration range of 0-10 μg mL(-1) (r(2)=0.9988-0.9997). The LODs and LOQs for L- and D-aspartic acid and L- and D-phenylalanine were 0.16-0.17 μg mL(-1) and 0.52-0.55 μg mL(-1), respectively, that was 12-13 times more sensitive than ultraviolet detection. The overall analysis accuracy for aspartame and amino acid enantiomers was 90.2-99.2% and 90.4-96.2%, respectively. The overall analysis precision for aspartame and amino acid enantiomers was 0.1-1.7% and 0.5-6.7%, respectively. Generally, the extent of aspartame hydrolysis increases with the increase of electro-thermal temperature, microwave power, and the duration of hydrolysis time. D-aspartic acid and D-phenylalanine can be observed with the electro-thermal racemization at the hydrolysis temperature 120°C for 1 day and only D-aspartic acid can be observed at the hydrolysis temperature 90°C for 2 and 3 days. For

  9. In Vivo and In Vitro Genotoxic and Epigenetic Effects of Two Types of Cola Beverages and Caffeine: A Multiassay Approach

    Directory of Open Access Journals (Sweden)

    Marcos Mateo-Fernández

    2016-01-01

    Full Text Available The aim of this work was to assess the biological and food safety of two different beverages: Classic Coca Cola™ (CCC and Caffeine-Free Coca Cola (CFCC. To this end, we determined the genotoxicological and biological effects of different doses of lyophilised CCC and CFCC and Caffeine (CAF, the main distinctive constituent. Their toxic/antitoxic, genotoxic/antigenotoxic, and chronic toxicity (lifespan assay effects were determined in vivo using the Drosophila model. Their cytotoxic activities were determined using the HL-60 in vitro cancer model. In addition, clastogenic DNA toxicity was measured using internucleosomal fragmentation and SCGE assays. Their epigenetic effects were assessed on the HL-60 methylation status using some repetitive elements. The experimental results showed a slight chemopreventive effect of the two cola beverages against HL-60 leukaemia cells, probably mediated by nonapoptotic mechanisms. Finally, CCC and CAF induced a global genome hypomethylation evaluated in LINE-1 and Alu M1 repetitive elements. Overall, we demonstrated for the first time the safety of this famous beverage in in vivo and in vitro models.

  10. In Vivo and In Vitro Genotoxic and Epigenetic Effects of Two Types of Cola Beverages and Caffeine: A Multiassay Approach.

    Science.gov (United States)

    Mateo-Fernández, Marcos; Merinas-Amo, Tania; Moreno-Millán, Miguel; Alonso-Moraga, Ángeles; Demyda-Peyrás, Sebastián

    2016-01-01

    The aim of this work was to assess the biological and food safety of two different beverages: Classic Coca Cola™ (CCC) and Caffeine-Free Coca Cola (CFCC). To this end, we determined the genotoxicological and biological effects of different doses of lyophilised CCC and CFCC and Caffeine (CAF), the main distinctive constituent. Their toxic/antitoxic, genotoxic/antigenotoxic, and chronic toxicity (lifespan assay) effects were determined in vivo using the Drosophila model. Their cytotoxic activities were determined using the HL-60 in vitro cancer model. In addition, clastogenic DNA toxicity was measured using internucleosomal fragmentation and SCGE assays. Their epigenetic effects were assessed on the HL-60 methylation status using some repetitive elements. The experimental results showed a slight chemopreventive effect of the two cola beverages against HL-60 leukaemia cells, probably mediated by nonapoptotic mechanisms. Finally, CCC and CAF induced a global genome hypomethylation evaluated in LINE-1 and Alu M1 repetitive elements. Overall, we demonstrated for the first time the safety of this famous beverage in in vivo and in vitro models.

  11. Gestion de l’eau, privatisation et droits

    OpenAIRE

    2018-01-01

    I. Les femmes du Kerala contre Coca-Cola Vandana Shiva« Les femmes du Kerala contre Coca-Cola », Le Monde diplomatique, mars 2005, pp. 20-21 Expulsé en 1977 par le gouvernement, Coca-Cola a repris pied en Inde le 23 octobre 1993, au moment même où Pepsi-Cola s’y implantait. Les deux entreprises possèdent 90 « usines d’embouteillage » qui sont en réalité… des « usines de pompage » : 52 unités appartiennent à Coca-Cola et 38 à Pepsi-Cola. Chacune extrait entre 1 million et 1,5 million de litres...

  12. Influence of latitude on the US great plains East-West precipitation gradient

    Science.gov (United States)

    Precipitation varies greatly from east to west across the US Great Plains as a result of a combination of the rain shadow of the Rocky Mountains and the moisture flow from the Gulf of Mexico. Because of this precipitation gradient, application of research results obtained in one location to other lo...

  13. 78 FR 17653 - Upper Great Plains Wind Energy Draft Programmatic Environmental Impact Statement (DOE/EIS-0408)

    Science.gov (United States)

    2013-03-22

    ... Wildlife Service Upper Great Plains Wind Energy Draft Programmatic Environmental Impact Statement (DOE/EIS... Plains Wind Energy Draft Programmatic Environmental Impact Statement (Draft [[Page 17654

  14. Effect of soft drinks on proximal plaque pH at normal and low salivary secretion rates.

    Science.gov (United States)

    Johansson, Ann-Katrin; Lingström, Peter; Birkhed, Dowen

    2007-11-01

    The aim of this study was to investigate the effect of different types of drinks on plaque pH during normal and drug-induced low salivary secretion rates. Three drinks were tested in 10 healthy adult subjects: 1) Coca-Cola regular, 2) Coca-Cola light, and 3) fresh orange juice. pH was measured in the maxillary incisor and premolar region with the microtouch method. The area under the pH curve (AUC) was calculated. During normal salivary condition, mouth-rinsing with Coca-Cola regular resulted in a slightly more pronounced drop in pH during the first few minutes than it did with orange juice. After this initial phase, both products showed similar and relatively slow pH recovery. Coca-Cola light also resulted in low pH values during the very first minutes, but thereafter in a rapid recovery back to baseline. During dry mouth conditions, the regular Cola drink showed a large initial drop in pH, and slightly more pronounced than for orange juice. After the initial phase, both products had a similar and slow recovery back to baseline. At most time-points, AUC was significantly greater in dry conditions compared to normal conditions for Coca-Cola regular and orange juice, but not for Coca-Cola light. Coca-Cola light generally showed a significantly smaller AUC than Coca-Cola regular and orange juice. The main conclusion from this study is that a low salivary secretion rate may accentuate the fall in pH in dental plaque after gentle mouth-rinsing with soft drinks.

  15. Iron supplementation reduces the erosive potential of a cola drink on enamel and dentin in situ.

    Science.gov (United States)

    Kato, Melissa Thiemi; Buzalaf, Marília Afonso Rabelo

    2012-01-01

    Iron has been suggested to reduce the erosive potential of cola drinks in vitro. The aim of this study was to evaluate in situ the effect of ferrous sulfate supplementation on the inhibition of the erosion caused by a cola drink. Ten adult volunteers participated in a crossover protocol conducted in two phases of 5 days, separated by a washout period of 7 days. In each phase, they wore palatal devices containing two human enamel and two human dentin blocks. The volunteers immersed the devices for 5 min in 150 mL of cola drink (Coca-ColaTM, pH 2.6), containing ferrous sulfate (10 mmol/L) or not (control), 4 times per day. The effect of ferrous sulfate on the inhibition of erosion was evaluated by profilometry (wear). Data were analyzed by paired t tests (pcola drinks with ferrous sulfate can be a good alternative for the reduction of their erosive potential. Additional studies should be done to test if lower ferrous sulfate concentrations can also have a protective effect as well as the combination of ferrous sulfate with other ions.

  16. 21 CFR 582.20 - Essential oils, oleoresins (solvent-free), and natural extractives (including distillates).

    Science.gov (United States)

    2010-04-01

    .... Clover Trifolium spp. Coca (decocainized) Erythroxylum coca Lam. and other spp. of Erythroxylum. Coffee Coffea spp. Cola nut Cola acuminata Schott and Endl., and other spp. of Cola. Coriander Coriandrum... Cola acuminata Schott and Endl., and other spp. of Cola. Laurel berries Laurus nobilis L. Laurel leaves...

  17. Seasonal weather-related decision making for cattle production in the Northern Great Plains

    Science.gov (United States)

    High inter-annual variability of seasonal weather patterns can greatly affect forage and therefore livestock production in the Northern Great Plains. This variability can make it difficult for ranchers to set yearly stocking rates, particularly in advance of the grazing season. To better understand ...

  18. “Eu odeio Coca-Cola”: uma análise netnográfica sobre o discurso antimarca da comunidade virtual do orkut

    OpenAIRE

    Abdalla, Márcio Moutinho; Universidade Federal Fluminense; Bravo, Igor Garcia; Universidade Federal Fluminense

    2011-01-01

    It is evident broad organizational concerns regarding the management and maintenance of their brands. Retaliatory and repudiation action against product and services brands are shown as imposing barriers to be implemented by organizations. Thus, this study aims to deepen understanding of the subject by analyzing the speech of members of the virtual community antibrand "eu odeio coca-cola (I hate Coke)" in Orkut social network, besides seeking the motivations that led these members to express...

  19. Potential future impacts of climatic change on the Great Plains

    International Nuclear Information System (INIS)

    Smit, B.

    1991-01-01

    A synopsis is provided of approaches to impact studies in the Great Plains, findings from studies of future impacts are summarized, and opportunities for enhancing understanding of future impacts are discussed. Potential impacts of climate change on agriculture, water resources, forestry, recreation/tourism, and energy are summarized. Impact analyses need to look more rigorously at variability in climate, the probabilities of various climatic conditions, and the sensitivity of social and economic activities to climatic variability. Most economic impact studies have assumed no adaptive behavior on the part of economic decision makers. Credible impact assessments require an improved understanding of the sensitivity and adaptability of sectors to climatic conditions, particularly variability. The energy sector in the Great Plains region is likely to be more sensitive to political developments in the Middle East than to climatic variability and change. Speculation and analysis of climate impacts have focused on supply conditions and demands, yet the sector is more keenly sensitive to policy implications of climatic change, such as the potential for fossil fuel taxes or other legislative or pricing constraints. 28 refs

  20. 77 FR 76770 - Proposed Exemptions From Certain Prohibited Transaction Restrictions

    Science.gov (United States)

    2012-12-28

    ... Training Fund (the Fund); L-11738, The Coca-Cola Company (TCCC) and Red Re, Inc. (Red Re) (together, the... trustee specializing in complex financial transactions. GreatBanc has offices in Chicago, New York City... consultants, including Prairie Capital Advisors, Inc. (Prairie), GreatBanc's independent financial advisor...

  1. Southern Great Plains Rapid Ecoregional assessment—Volume I. Ecological communities

    Science.gov (United States)

    Reese, Gordon C.; Burris, Lucy; Carr, Natasha B.; Leinwand, Ian I.F.; Melcher, Cynthia P.

    2017-10-19

    The Southern Great Plains Rapid Ecoregional Assessment was conducted in partnership with the Bureau of Land Management (BLM) and the Great Plains Landscape Conservation Cooperative. The overall goal of the Rapid Ecoregional Assessments (REAs) is to compile and synthesize regional datasets to facilitate evaluation of the cumulative effects of change agents on priority ecological communities and species. In particular, the REAs identify and map the distribution of communities and wildlife habitats at broad spatial extents and provide assessments of ecological conditions. The REAs also identify where and to what degree ecological resources are currently at risk from change agents, such as development, fire, invasive species, and climate change. The REAs can help managers identify and prioritize potential areas for conservation or restoration, assess cumulative effects as required by the National Environmental Policy Act, and inform landscape-level planning and management decisions for multiple uses of public lands.Management questions form the basis for the REA framework and were developed in conjunction with the BLM and other stakeholders. Conservation elements are communities and species that are of regional management concern. Core management questions relate to the key ecological attributes and change agents associated with each conservation element. Integrated management questions synthesize the results of the primary core management questions into overall landscape-level ranks for each conservation element.The ecological communities evaluated as conservation elements are shortgrass, mixed-grass, and sand prairies; all grasslands; riparian and nonplaya wetlands; playa wetlands and saline lakes; and prairie streams and rivers. Species and species assemblages evaluated are the freshwater mussel assemblage, Arkansas River shiner (Notropis girardi), ferruginous hawk (Buteo regalis), lesser prairie chicken (Tympanuchus pallidicinctus), snowy plover (Charadrius

  2. Understanding Great Plains Urbanization through the Lens of South Dakota Townscapes

    Science.gov (United States)

    Conzen, Michael P.

    2010-01-01

    Most towns were crucial to the initial colonization and economic development of the Great Plains. Many were, directly or indirectly, creatures of railroad corporate planning, owing their location as well as their physical layout to the townsite companies controlled by railroad officials. This article examines how these facts shaped the fundamental…

  3. Detection and Quantification of 4-Methylimidazole in Cola by Matrix-assisted Laser Desorption Ionization Mass Spectrometry with Fe2O3 Nanoparticles on Zeolite.

    Science.gov (United States)

    Fujii, Yosuke; Ding, Yuqi; Umezawa, Taichi; Akimoto, Takafumi; Xu, Jiawei; Uchida, Takashi; Fujino, Tatsuya

    2018-01-01

    Food additives generally used in carbonated drinks, such as 4-methylimidazole (4MI), caffeine (Caf?), citric acid (CA), and aspartame (Apm), were measured by matrix-assisted laser desorption ionization mass spectrometry (MALDI MS) using nanometer-sized particles of iron oxide (Fe 2 O 3 NPs). The quantification of 4MI in Coca Cola (C-cola) was carried out. In order to improve the reproducibility of the peak intensities, Fe 2 O 3 NPs loaded on ZSM5 zeolite were used as the matrix for quantification. By using 2-ethylimidazole (2EI) as the internal standard, the amount of 4MI in C-cola was determined to range from 88 to 65 μg/355 mL. The results agree with the published value (approx. 72 μg/355 mL). It was found that MALDI using Fe 2 O 3 was applicable to the quantification of 4MI in C-cola.

  4. Propuesta de un modelo ecosistémico para la cadena productiva de la coca con fines alternativos en Colombia

    Directory of Open Access Journals (Sweden)

    Alexandra Montoya-Restrepo

    2018-01-01

    Full Text Available La investigación tuvo como objetivo proponer una alternativa socioeconómica para la producción de hoja de coca en Colombia. Metodología: A partir de las propiedades industriales de la planta y sus usos ancestrales se propone la utilización del modelo de integración organizacional para el apoyo de los actuales cultivadores que tienen como único sustento este sistema productivo, ilícito en el país, pero que encuentran en peligro real de perder su capacidad productiva. Resultados: estudios actuales han determinado propiedades industriales farmacéuticas y agrícolas de la planta, con lo cual se puede realizar una integración empresarial. Conclusiones: A partir del modelo propuesto, es posible encontrar alternativas para la solución del cultivo ilícito de hoja de coca en el país, con un modelo de encadenamiento organizacional y productivo.

  5. The use of coca: prehistory, history, and ethnography.

    Science.gov (United States)

    Stolberg, Victor B

    2011-01-01

    The purpose of this article is to review the use of the natural mild stimulant coca, which is a story that originates with the prehistory of coca, evolves through its following historical uses, and leads up to the eventual development of cocaine. This discussion will begin with the botanical background of the coca plant, followed by a review of some of the prehistoric, historic and ethnographic evidence of coca use, which indicates the extensive antiquity and pervasiveness of coca use in South and Central America. The diverse roles that coca played among the Inca and other indigenous peoples led to the early adoption of coca in the West and, in turn, to the resultant discovery of cocaine and its assorted early applications, particularly for medicinal purposes. Copyright © Taylor & Francis Group, LLC

  6. Small mammals in successional prairie woodlands of the northern Great Plains

    Science.gov (United States)

    Mark A. Rumble; John E. Gobeille

    2001-01-01

    Prairie woodlands comprise about 1 percent of the landscape in the northern Great Plains. However, prairie woodlands provide habitat for far more than 1 percent of the wildlife species that occur in the prairie region. With increasing pressures on natural resources, managers need methods for managing wildlife habitat and biodiversity that are based on ecological...

  7. Ecology of fire in shortgrass prairie of the southern Great Plains

    Science.gov (United States)

    Paulette L. Ford; Guy R. McPherson

    1996-01-01

    The ecology of fire in shortgrass prairie of the southern Great Plains includes a complex interaction between the shortgrass prairie ecosystem and its inhabitants, all inextricably linked to land-use patterns. The history of the relationship between man and fire has been filled with ambivalence and mistrust, along with an appreciation of the power of fire as a...

  8. Assessing Victory: How to Identify the Correct Measures of Success in Counterinsurgency Warfare - The Case of the FARC in Colombia

    Science.gov (United States)

    2013-09-01

    morphine addiction, while Europeans valued its hunger- and fatigue suppressing qualities. Famously, the original recipe for Coca - Cola included coca ...resulted in the 1914 Harrison Narcotics Tax Act, which outlawed cocaine, as well as narcotics, such as opium. Coca - Cola had already changed its formula... coca cultivators who receive protection, as well as coerced support from civilians who may prefer the Colombian Government to the insurgents, but

  9. 21 CFR 182.20 - Essential oils, oleoresins (solvent-free), and natural extractives (including distillates).

    Science.gov (United States)

    2010-04-01

    ... (clary sage) Salvia sclarea L. Clover Trifolium spp. Coca (decocainized) Erythroxylum coca Lam. and other spp. of Erythroxylum. Coffee Coffea spp. Cola nut Cola acuminata Schott and Endl., and other spp. of Cola. Coriander Coriandrum sativum L. Cumin (cummin) Cuminum cyminum L. Curacao orange peel (orange...

  10. A network model framework for prioritizing wetland conservation in the Great Plains

    Science.gov (United States)

    Albanese, Gene; Haukos, David A.

    2017-01-01

    ContextPlaya wetlands are the primary habitat for numerous wetland-dependent species in the Southern Great Plains of North America. Plant and wildlife populations that inhabit these wetlands are reciprocally linked through the dispersal of individuals, propagules and ultimately genes among local populations.ObjectiveTo develop and implement a framework using network models for conceptualizing, representing and analyzing potential biological flows among 48,981 spatially discrete playa wetlands in the Southern Great Plains.MethodsWe examined changes in connectivity patterns and assessed the relative importance of wetlands to maintaining these patterns by targeting wetlands for removal based on network centrality metrics weighted by estimates of habitat quality and probability of inundation.ResultsWe identified several distinct, broad-scale sub networks and phase transitions among playa wetlands in the Southern Plains. In particular, for organisms that can disperse >2 km a dense and expansive wetland sub network emerges in the Southern High Plains. This network was characterized by localized, densely connected wetland clusters at link distances (h) >2 km but <5 km and was most sensitive to changes in wetland availability (p) and configuration when h = 4 km, and p = 0.2–0.4. It transitioned to a single, large connected wetland system at broader spatial scales even when the proportion of inundated wetland was relatively low (p = 0.2).ConclusionsOur findings suggest that redundancy in the potential for broad and fine-scale movements insulates this system from damage and facilitates system-wide connectivity among populations with different dispersal capacities.

  11. Economic Conflict and National Security Research

    Science.gov (United States)

    1977-02-22

    increases in oil prices and what the next budget was likely to be. Then, since he is from Atlanta where the Coca - Cola Company is located, he would go see...the local Coca - Cola representative and ask him similar questions. Governor Carter found that invariably the Coca - Cola representative knew a lot more...military attack. The OPEC em- bargo of 1973-74 is a conspicuous example, but is by no means the only one. The sponsorship of transnational terrorists

  12. Fiebre del oro blanco: la cocaína

    Directory of Open Access Journals (Sweden)

    Iván Marín Argüello

    1999-12-01

    Full Text Available La planta de coca, Erythroxylon coca es cultivada en la zona occidental de América del Sur exigiendo condiciones de suelo muy particulares. La mezcla de las hojas de cocaína con sustancias químicas origina un polvo cristalino blanco, conocido comúnmente como cocaína. Al producto obtenido del tratamiento de la cocaína con solventes se le denomina crack. El consumo de cocaína, las formas de administración más diversas y el estado fisiológico logrado por los usuarios, es denominado flash 0 high Los efectos neuro-fisiológicos son muy variados, provocando sobre todo un fuerte estímulo al Sistema Nervioso Central (SNC, producto de la liberación de dopamina en las terminaciones nerviosas.

  13. 77 FR 273 - Combined Notice of Filings #1

    Science.gov (United States)

    2012-01-04

    ... Numbers: QF12-120-000. Applicants: The Coca-Cola Company. Description: Form 556--Notice of self-certification of qualifying cogeneration facility status of The Coca-Cola Company. Filed Date: 12/21/2011...

  14. Atividades Marcárias como Recursos de Elaboração da Face em Comunidades Virtuais de Marca: Análise de uma Comunidade Virtual de Consumidores Da Coca-Cola

    Directory of Open Access Journals (Sweden)

    André Luiz Maranhão de Souza Leão

    2010-10-01

    Full Text Available As relações interpessoais sofreram mudanças expressivas após a inserção da internet na vida social. Deste contexto, podemos destacar as comunidades virtuais e, mais especificamente, comunidades virtuais de marcas. Assumindo que o “eu” seja uma construção social promovida nas interações sociais, este estudo objetiva analisar o comportamento verbal de participantes de comunidades virtuais de marcas em relação a estas como meio de elaboração de suas faces (Goffman, 2006. Neste sentido, assumimos a noção de o que e como dizemos as coisas são comportamentos sociais (Austin, 1990 e utilizamos o conceito de “atividades marcárias”, desenvolvido por Leão e Mello (2009. Para tal, selecionamos uma comunidade de consumidores da Coca-Cola como terreno investigativo, onde realizamos uma “netnografia da comunicação”, suportada por uma análise de discurso funcional. Por fim, aspectos teóricos e práticos são considerados. DOI: 10.5585/remark.v9i2.2168

  15. Efectos cardiovasculares de la cocaína

    Directory of Open Access Journals (Sweden)

    Ubier Gómez

    2001-04-01

    Full Text Available

    La cocaína es un alcaloide derivado de la planta de coca, la cual es nativa de Sur América. Hay datos arqueológicos de esta planta desde 300 años a. C. en los cuales se encontró la primera prueba del uso de coca en humanos. En este tiempo la coca fue reconocida por su habilidad de producir energía, quitar la fatiga y disminuir el hambre.
    La cocaína es la droga ilícita más usada después de la marihuana. La
    frecuencia es mayor en hombres entre los 18-25 años.
    En los años 70 y 80 con el desarrollo del freebase y el crack se revolucionó el uso de esta droga, proporcionando una forma que podría ser fumada.
    Los síntomas que relatan los pacientes que usan cocaína son principalmente en el sistema cardiovascular; otros son neurológicos,
    pulmonares, gastrointestinales, etc.

     

     

  16. Late Pleistocene dune activity in the central Great Plains, USA

    Science.gov (United States)

    Mason, J.A.; Swinehart, J.B.; Hanson, P.R.; Loope, D.B.; Goble, R.J.; Miao, X.; Schmeisser, R.L.

    2011-01-01

    Stabilized dunes of the central Great Plains, especially the megabarchans and large barchanoid ridges of the Nebraska Sand Hills, provide dramatic evidence of late Quaternary environmental change. Episodic Holocene dune activity in this region is now well-documented, but Late Pleistocene dune mobility has remained poorly documented, despite early interpretations of the Sand Hills dunes as Pleistocene relicts. New optically stimulated luminescence (OSL) ages from drill cores and outcrops provide evidence of Late Pleistocene dune activity at sites distributed across the central Great Plains. In addition, Late Pleistocene eolian sands deposited at 20-25 ka are interbedded with loess south of the Sand Hills. Several of the large dunes sampled in the Sand Hills clearly contain a substantial core of Late Pleistocene sand; thus, they had developed by the Late Pleistocene and were fully mobile at that time, although substantial sand deposition and extensive longitudinal dune construction occurred during the Holocene. Many of the Late Pleistocene OSL ages fall between 17 and 14 ka, but it is likely that these ages represent only the later part of a longer period of dune construction and migration. At several sites, significant Late Pleistocene or Holocene large-dune migration also probably occurred after the time represented by the Pleistocene OSL ages. Sedimentary structures in Late Pleistocene eolian sand and the forms of large dunes potentially constructed in the Late Pleistocene both indicate sand transport dominated by northerly to westerly winds, consistent with Late Pleistocene loess transport directions. Numerical modeling of the climate of the Last Glacial Maximum has often yielded mean monthly surface winds southwest of the Laurentide Ice Sheet that are consistent with this geologic evidence, despite strengthened anticyclonic circulation over the ice sheet. Mobility of large dunes during the Late Pleistocene on the central Great Plains may have been the result of

  17. Modificaciones psicológicas y fisiológicas producidas por la coca y la cocaína en los coqueros

    Directory of Open Access Journals (Sweden)

    Vicente Zapata Ortiz

    1944-06-01

    Full Text Available Se ha estudiado el efecto de la cocaína y de la coca en sujetos no habituados y habituados a la coca. Los resultados son los siguientes: 1. En los sujetos no habituados la cocaína produce un moderado retardo del tiempo de reacción sensorial para estímulos auditivos, a las dosis de 0.5, 1 y 1.5 mgrs. por kilo de peso corporal. 2. En los sujetos no habituados a la cocaína disminuye el tiempo de ejecución del test de Valdizán para el estudio de la atención (en el 88 % de los casos, pero aumenta el número de errores en más del 50 % de los Casos estudiados. 3. Sobre los sujetos habituados o coqueros la coca y la cocaína (de 4 a 6 mlgr. por kg. de peso retardan el tiempo de reacción sensorial para estímulos auditivos. 4. En el 91 % de los coqueros estudiados la coca disminuye el tiempo de ejecución del test de Valdizán y en el 63% disminuyen los errores. 5. Sobre los sujetos habituados, la coca durante el coqueo produce elevación de temperatura (que puede llegar a estados subfebriles, aumento del pulso, presión arterial y reflejos tendinosos; leve aumento de la respiración; modificaciones del reflejo óculo-cardiaco de carácter parasimpaticotónico en la mayoría, y de carácter simpaticotónico en muy pocos casos.

  18. Communication Among Incident Responders-A Study

    Science.gov (United States)

    2012-09-01

    Determine If More Teams Prefer Water or Coca - Cola 5 2.3.1 Description 5 2.3.2 Results 6 2.3.3 Analysis 7 2.4 Task #4: Complete Email Message...participating in this study: <REDACTED> Please determine whether more of these teams prefer Coca - Cola or Water to drink with dinner. Please...needs to express a preference for either water or Coca - Cola . We also did not describe how teams should communicate and tally votes in order to answer our

  19. Low-dose glyphosate does not control annual bromes in the northern Great Plains

    Science.gov (United States)

    Annual bromes (downy brome and Japanese brome) have been shown to decrease perennial grass forage production and alter ecosystem functions in northern Great Plains rangelands. Large-scale chemical control might be a method for increasing rangeland forage production if low application rates confer co...

  20. COCA Commentary

    Centers for Disease Control (CDC) Podcasts

    COCA Commentary podcasts are designed to be an educational resource for healthcare providers. This podcast series provides current information on emerging health threats, emergency preparedness and response topics, and CDC clinical guidance.

  1. Energy Profiles of an Agricultural Frontier: The American Great Plains, 1860-2000.

    Science.gov (United States)

    Cunfer, Geoff; Watson, Andrew; MacFadyen, Joshua

    2018-04-01

    Agro-ecosystem energy profiles reveal energy flows into, within, and out of U.S. Great Plains farm communities across 140 years. This study evaluates external energy inputs such as human labor, machinery, fuel, and fertilizers. It tracks the energy content of land produce, including crops, grazed pasture, and firewood, and also accounts unharvested energy that remains available for wildlife. It estimates energy redirected through livestock feed into draft power, meat, and milk, and estimates the energy content of final produce available for local consumption or market sale. The article presents energy profiles for three case studies in Kansas in 1880, 1930, 1954, and 1997. Two energy transformations occurred during that time. The first, agricultural colonization , saw farm communities remake the landscape, turning native grassland into a mosaic of cropland and pasture, a process that reduced overall landscape energy productivity. A second energy transition occurred in the mid-twentieth century, characterized by fossil fuel energy imports. That outside energy raised harvested and unharvested energy flows, reused biomass energy, and also final produce. This socio-ecological transition increased landscape energy productivity by 33 to 45 percent above pre-settlement conditions in grain-growing regions. These energy developments were not uniform across the plains. Variations in rainfall and soil quality constrained or favored energy productivity in different places. The case studies reveal the spatial variation of energy profiles in Great Plains agro-ecosystems, while the longitudinal approach tracks temporal change.

  2. 75 FR 16843 - Prohibited Transaction Exemptions Grant of Individual Exemptions Involving: 2010-09, Ivy Asset...

    Science.gov (United States)

    2010-04-02

    ..., Deutsche Bank AG and Its Affiliates, D-11518; 2010-11, The Coca-Cola Company (TCCC), D-11555 AGENCY... Department, telephone (202) 693-8553. (This is not a toll-free number.) The Coca-Cola Company (TCCC) Located...

  3. [Effects of coca chewing on the glucose tolerance test].

    Science.gov (United States)

    Galarza Guzmán, M; Peñaloza Imaña, R; Echalar Afcha, L; Aguilar Valerio, M; Spielvogel, H; Sauvain, M

    1997-01-01

    The effects of coca chewing on the glucose tolerance test were measured. The subjects were 14 habitual coca chewers and 14 non-chewers. All were of Aymara ancestry and came from a rural community from the "Altiplano" close to the city of La Paz. The coca users chewed coca leaves during 3 1/2 hours of the test. The non-chewers showed a significant hypoglycemia at 120 minutes of the test. This effect was not observed in the coca chewers. The hormonal counter-regulation response to hypoglycemia worked perfectly in non-chewers, since glucose levels reached normal values at 180 minutes of the test. These results suggest that coca chewers, at high altitude do not present hypoglycemia, due to an antagonic action of coca metabolites on insulin; allowing a greater availability of glucose in the organism. This would have a positive effect on metabolism in an environment of hypobaric hypoxia, known to lead to situations of hypoglycemia.

  4. Sinter recrystalization and properties evaluation of glass-ceramic from waste glass bottle and magnesite for extended application

    Directory of Open Access Journals (Sweden)

    As'mau Ibrahim Gebi

    2016-12-01

    Full Text Available In a bid to address environmental challenges associated with the management of waste Coca cola glass bottle, this study set out to develop glass ceramic materials using waste coca cola glass bottles and magnesite from Sakatsimta in Adamawa state. A reagent grade chrome (coloring agent were used to modify the composition of the coca cola glass bottle;  X-ray fluorescence(XRF, X-ray diffraction (XRD and Thermo gravimetric analysis (TGA were used to characterize raw materials, four batches GC-1= Coca cola glass frit +1%Cr2O3, GC-2=97% Coca cola glass frit+ 2% magnesite+1%Cr2O3, GC-3=95% Coca cola glass frit+ 4%magnesite+1%Cr2O3, GC-4=93%Coca cola glass frit+ 6%magnesite+ 1%Cr2O3 were formulated and prepared. Thermal Gradient Analysis (TGA results were used as a guide in selection of three temperatures (7000C, 7500C and 8000C used for the study, three particle sizes -106+75, -75+53, -53µm and 2 hr sintering time were also used, the sinter crystallization route of glass ceramic production was adopted. The samples were characterized by X-ray diffraction (XRD and Scanning Electron Microscope (SEM, the density, porosity, hardness and flexural strength of the resulting glass ceramics were also measured. The resulting glass ceramic materials composed mainly of wollastonite, diopside and anorthite phases depending on composition as indicated by XRD and SEM, the density of the samples increased with increasing sintering temperature and decreasing particle size. The porosity is minimal and it decreases with increasing sintering temperature and decreasing particle size. The obtained glass ceramic materials possess appreciable hardness and flexural strength with GC-3 and GC-4 having the best combination of both properties.

  5. PENINGKATAN PENGENDALIAN KUALITAS MELALUI METODE LEAN SIX SIGMA

    Directory of Open Access Journals (Sweden)

    Purnawan Adi Wicaksono

    2017-09-01

    Full Text Available PT. Coca-Cola Amatil Indonesia (PT. CCAI merupakan perusahaan yang bergerak di bidang minuman ringan dalam kemasan. Perusahaan ini menjadi pusat produksi produk Coca-Cola regional Jawa Tengah. Berbagai macam produk seperti Coca-Cola, Fanta, Sprite, Minute Maid dan Frestea diproduksi demi memenuhi kebutuhan pelanggan. Produk-produk tersebut tentunya tidak terlepas dari permasalahan produk cacat, dimana dalam produksinya terdapat produk yang tidak sesuai dengan standar ketetapan produk. Secara umum, produk cacat PT.CCAI dibagi menjadi tiga tipe, yakni cap, cap quality, dan underfill. Dari hasil analisis yang dilakukan, produk Coca-Cola 1000 ml memiliki jumlah cacat yang paling besar, yakni 0,49%. Penyebab terbesar dari terjadinya cacat produk pada produk Coca-Cola 1000 ml adalah underfill, dimana volume dari produk yang dihasilkan tidak sesuai dengan batas minimal. Permasalahan tersebut diselesaikan menggunakan konsep Lean Six Sigma dengan menggunakan tools diagram Pareto dan diagram tulang ikan. Dari hasil analisis menggunakan tools tersebut, PT. CCAI Semarang  disarankan untuk memberikan pelatihan-pelatihan mengenai manajemen waktu pada karyawan-karyawannya, terutama pada karyawan-karyawan baru. Selain itu, PT. CCAI Semarang harus  juga melakukan pengecekan mesin yang lebih rutin dan lebih memperhatikan lingkungan area produksi.

  6. Summertime Low-Level Jets over the Great Plains

    Energy Technology Data Exchange (ETDEWEB)

    Stensrud, D.J. [NOAA/ERL/National Severe Storms Lab., Norman, OK (United States); Pfeifer, S. [Univ. of Oklahoma, Norman, OK (United States)

    1996-04-01

    The sky over the southern Great Plains Cloud and Atmospheric Radiation Testbed (CART) site of the Atmospheric Radiation Measurement (ARM) Program during the predawn and early morning hours often is partially obstructed by stratocumulus, stratus fractus, or cumulus fractus that are moving rapidly to the north, even through the surface winds are weak. This cloud movement is evidence of the low-level jet (LLJ), a wind speed maximum that occurs in the lowest few kilometers of the atmosphere. Owing to the wide spacing between upper-air sounding sites and the relatively infrequent sounding launches, LLJ evolution has been difficult to observe adequately, even though the effects of LLJs on moisture flux into North America are large. Model simulation of the LLJ is described.

  7. Summary of findings from the Great Plains Tree and Forest Invasives Initiative

    Science.gov (United States)

    Dacia M. Meneguzzo; Andrew J. Lister; Cody. Sullivan

    2018-01-01

    The Great Plains Tree and Forest Invasives Initiative (GPI) was a cooperative effort of the U.S. Forest Service and state forestry agencies in Kansas, Nebraska, North Dakota, and South Dakota, with a primary goal of evaluating the tree resources throughout the four-state region as a preparedness measure for the arrival of invasive pests, such as the emerald ash borer...

  8. Whooping crane stopover site use intensity within the Great Plains

    Science.gov (United States)

    Pearse, Aaron T.; Brandt, David A.; Harrell, Wade C.; Metzger, Kristine L.; Baasch, David M.; Hefley, Trevor J.

    2015-09-23

    Whooping cranes (Grus americana) of the Aransas-Wood Buffalo population migrate twice each year through the Great Plains in North America. Recovery activities for this endangered species include providing adequate places to stop and rest during migration, which are generally referred to as stopover sites. To assist in recovery efforts, initial estimates of stopover site use intensity are presented, which provide opportunity to identify areas across the migration range used more intensively by whooping cranes. We used location data acquired from 58 unique individuals fitted with platform transmitting terminals that collected global position system locations. Radio-tagged birds provided 2,158 stopover sites over 10 migrations and 5 years (2010–14). Using a grid-based approach, we identified 1,095 20-square-kilometer grid cells that contained stopover sites. We categorized occupied grid cells based on density of stopover sites and the amount of time cranes spent in the area. This assessment resulted in four categories of stopover site use: unoccupied, low intensity, core intensity, and extended-use core intensity. Although provisional, this evaluation of stopover site use intensity offers the U.S. Fish and Wildlife Service and partners a tool to identify landscapes that may be of greater conservation significance to migrating whooping cranes. Initially, the tool will be used by the U.S. Fish and Wildlife Service and other interested parties in evaluating the Great Plains Wind Energy Habitat Conservation Plan.

  9. The Development of Tourist Relations during the Economic Crisis through the Example of the Southern Great Plain Region and Serbia

    Directory of Open Access Journals (Sweden)

    PÉTER GULYÁS

    2016-06-01

    Full Text Available Since the beginning of the economic crisis, nearby feeder markets have become increasingly important for Hungary’s tourism sector with cross-border cooperation schemes playing an ever increasing role. This also holds true for Hungary’s Southern Great Plain Region when viewed in its relationship with neighbouring Serbia. This paper examines tourism flow changes in the Southern Hungarian Great Plain Region during the period of the economic crisis especially as far as tourism flows from Serbia are concerned. The analysis is based on official statistical data available in respect of commercial accommodation facilities, analyses on tourism trends carried out at the European level, and regional development documents drawn up for the Hungarian–Serbian cross border region. The economic crisis caused a significant downturn in tourism flows in the Southern Great Plain Region. However, the number of tourists arriving from Serbia to the Southern Great Plain and the number of nights they spent there increased even during the crisis partly because of the favourable geographical location of the region, partly because of the intensive cooperation schemes implemented in the tourism sector, and partly because of organised marketing campaigns.

  10. Evaluation of herbacceous biomass crops in the northern Great Plains. Final report

    Energy Technology Data Exchange (ETDEWEB)

    Meyer, D.W.; Norby, W.E.; Erickson, D.O.; Johnson, R.G. [North Dakota State Univ., Fargo, ND (United States)

    1994-08-01

    Herbaceous lignocellulose crops are a potential renewable feedstock for biochemical conversion systems second in size to wood products. Several herbaceous crops are utilized as forage crops in the northern Great Plains, but forage quality considerations usually dictates a early harvest. Biomass cropping does not have this constraint; therefore, little information was available on herbaceous crops utilized as energy crops prior to this project. Our primary objectives were to evaluate the biomass yield and select chemical components of several herbaceous crops for energy crops in the northern Great Plains, compare the economic feasibility of energy crops with common competing crops, and evaluate biomass cropping on summer fallow lands. Three good, two marginal, and one irrigated sites were used during 1988 to 1992 for the first component. At least six perennial and four annual biomass species were included at all sites. Three to four nitrogen (N) levels and a crop-recrop comparison (annuals only) were management intensities included. Biomass cropping on idled lands was performed on dryland at Carrington and evaluated the effects of removing leguminous biomass on fallowed lands. This report summarizes results from the 5-year project.

  11. Building Indigenous Community Resilience in the Great Plains

    Science.gov (United States)

    Gough, B.

    2014-12-01

    Indigenous community resilience is rooted in the seasoned lifeways, developed over generations, incorporated into systems of knowledge, and realized in artifacts of infrastructure through keen observations of the truth and consequences of their interactions with the environment found in place over time. Their value lies, not in their nature as artifacts, but in the underlying patterns and processes of culture: how previous adaptations were derived and evolved, and how the principles and processes of detailed observation may inform future adaptations. This presentation examines how such holistic community approaches, reflected in design and practice, can be applied to contemporary issues of energy and housing in a rapidly changing climate. The Indigenous Peoples of the Great Plains seek to utilize the latest scientific climate modeling to support the development of large, utility scale distributed renewable energy projects and to re-invigorate an indigenous housing concept of straw bale construction, originating in this region. In the energy context, we explore the potential for the development of an intertribal wind energy dynamo on the Great Plains, utilizing elements of existing federal policies for Indian energy development and existing federal infrastructure initially created to serve hydropower resources, which may be significantly altered under current and prospective drought scenarios. For housing, we consider the opportunity to address the built environment in Indian Country, where Tribes have greater control as it consists largely of residences needed for their growing populations. Straw bale construction allows for greater use of local natural and renewable materials in a strategy for preparedness for the weather extremes and insurance perils already common to the region, provides solutions to chronic unemployment and increasing energy costs, while offering greater affordable comfort in both low and high temperature extremes. The development of large

  12. An analysis of the potassium concentrations of soft drinks by HPGe gamma spectrometry

    International Nuclear Information System (INIS)

    Guillermo Espinosa; Jose-Ignacio Golzarri; Ilsa Hernandez-Ibinarriaga

    2009-01-01

    Potassium, in a variety of compounds, occurs in abundance in the Earth's crust, and is an essential nutrient for human health. A naturally occurring radioactive isotope of potassium, 40 K, is found in the food and water that we consume. This paper presents the results of a gamma spectrometry analysis of the 40 K concentrations of a selection of commercial soft drinks. The 40 K concentrations are used to calculate the overall potassium concentrations. The analysis was carried out using a hyper-pure germanium (HPGe) detector with Ortec R ASPEC-927 multichannel analyzer module and GammaVision R software. This system was chosen for its high resolution and automatic data processing. The carbonated soft drinks (sodas) Coca-Cola R , Coca-Cola Light R (sold as Diet Coke R in the USA and other countries), Coca-Cola Zero R , Pepsi R , Pepsi Light R , Pepsi Max R , Big Cola R , Lulu-Cola R , Manzana Lift R , Sprite R and Fanta R and the mineral waters Ciel R and Penafiel R were analyzed. These brands are all international registered trademarks. The products analyzed were manufactured and bottled in Mexico. The results show a great variety of potassium concentrations in the different soft drinks analyzed (from 128.0 to 1113.1 mg/L). The concentration of potassium in the sodas, in conjunction with the amounts drank by one person in a year (180 L/year), are high enough to warrant consideration by public health authorities and by people to whom high potassium intakes pose a risk. (author)

  13. Hamburger, lit and coca-cola Hamburger, lit and coca-cola

    OpenAIRE

    Leslie Fiedler

    2008-01-01

    What I would like to do today is begin by talking a little while about something I had on my mind, but still remains unspoken, including a few words about my next to the last book Freaks and the book that will probably be called "What Was Literature". After I finish talking about those things for a short time I'd like to open the floor up for questions because I know, two or three people have told me already they have questions which they'd want to ask, and I'm sure some of the rest of y...

  14. Hamburger, lit and coca-cola Hamburger, lit and coca-cola

    Directory of Open Access Journals (Sweden)

    Leslie Fiedler

    2008-04-01

    Full Text Available What I would like to do today is begin by talking a little while about something I had on my mind, but still remains unspoken, including a few words about my next to the last book Freaks and the book that will probably be called "What Was Literature". After I finish talking about those things for a short time I'd like to open the floor up for questions because I know, two or three people have told me already they have questions which they'd want to ask, and I'm sure some of the rest of you have questions you have asked before and have thought I have not adequately answered. What I would like to do today is begin by talking a little while about something I had on my mind, but still remains unspoken, including a few words about my next to the last book Freaks and the book that will probably be called "What Was Literature". After I finish talking about those things for a short time I'd like to open the floor up for questions because I know, two or three people have told me already they have questions which they'd want to ask, and I'm sure some of the rest of you have questions you have asked before and have thought I have not adequately answered.

  15. Developing a hybrid solar/wind powered irrigation system for crops in the Great Plains

    Science.gov (United States)

    Some small scale irrigation systems (powered by wind or solar do not require subsidies, but this paper discusses ways to achieve an economical renewable energy powered center pivot irrigation system for crops in the Great Plains. By adding a solar-photovoltaic (PV) array together with a wind...

  16. Particulate matter concentrations for mono-slope beef cattle facilities in the Northern Great Plains

    Science.gov (United States)

    Confined cattle facilities are an increasingly common housing system in the Northern Great Plains region of the United States. Producers may maintain a deep-bedded manure pack (Pack), they may remove all bedding/manure material from the pens weekly (Scrape), or use a combination of management styles...

  17. Reshaping the Army Corps of Engineers’ Workforce

    Science.gov (United States)

    2013-03-01

    Coca Cola Company, General Electric, IBM, Viacom, Cox Communications, MasterCard, and Accenture. Louise Kursmark is a leading expert in resume writing...and is a hiring consultant to Coca - Cola , Nortel, Siemens, and other Fortune 500 companies. She has authored 18 books about resume writing

  18. Immigration to the Great Plains, 1865-1914: War, Politics, Technology, and Economic Development

    Science.gov (United States)

    Garver, Bruce

    2011-01-01

    The advent and vast extent of immigration to the Great Plains states during the years 1865 to 1914 is perhaps best understood in light of the new international context that emerged during the 1860s in the aftermath of six large wars whose consequences included the enlargement of civil liberties, an acceleration of economic growth and technological…

  19. Annual crop type classification of the U.S. Great Plains for 2000 to 2011

    Science.gov (United States)

    Howard, Daniel M.; Wylie, Bruce K.

    2014-01-01

    The purpose of this study was to increase the spatial and temporal availability of crop classification data. In this study, nearly 16.2 million crop observation points were used in the training of the US Great Plains classification tree crop type model (CTM). Each observation point was further defined by weekly Normalized Difference Vegetation Index, annual climate, and a number of other biogeophysical environmental characteristics. This study accounted for the most prevalent crop types in the region, including, corn, soybeans, winter wheat, spring wheat, cotton, sorghum, and alfalfa. Annual CTM crop maps of the US Great Plains were created for 2000 to 2011 at a spatial resolution of 250 meters. The CTM achieved an 87 percent classification success rate on 1.8 million observation points that were withheld from model training. Product validation was performed on greater than 15,000 county records with a coefficient of determination of R2 = 0.76.

  20. Selecting Senior Acquisition Officials: Assessing the Current Processes and Practices for Recruiting, Confirming, and Retaining Senior Officials in the Acquisition Workforce

    Science.gov (United States)

    2016-04-21

    Berkshire Hathaway • Citigroup • Coca - Cola • Pepsicola • Comcast Vodaphone – An Under Secretary of Defense for Comptroller: • Berkshire...Hathaway • Gillette – A General Counsel of the Department of Defense: • AOL-Time Warner • Coca - Cola In recent Presidential transitions, an

  1. Factors contributing to record-breaking heat waves over the Great Plains during the 1930s Dust Bowl

    Science.gov (United States)

    Cowan, T.; Hegerl, G. C.

    2016-12-01

    Record-breaking summer heat waves that plagued contiguous United States in the 1930s emerged during the decade-long "Dust Bowl" drought. Using high-quality daily temperature observations, the Dust Bowl heat wave characteristics for the Great Plains are assessed using metrics that describe variations in heat wave activity and intensity. We also quantify record-breaking heat waves over the pre-industrial period for 22 CMIP5 model multi-century realisations. The most extreme Great Plains heat wave summers in the Dust Bowl decade (e.g. 1931, 1934, 1936) were pre-conditioned by anomalously dry springs, as measured by proxy drought indices. In general, summer heat waves over the Great Plains develop 15-20 days earlier after anomalously dry springs, and are also significantly longer and hotter, indicative of the importance of land surface feedbacks in heat wave intensification. The majority of pre-industrial climate model experiments capture regionally clustered summer heat waves across North America, although the North Pacific and Atlantic sea surface temperature patterns associated with the heat waves vary considerably between models. Sea surface temperature patterns may be more important for influencing winter and spring precipitation, thus amplifying summer heat waves during drought periods. The synoptic pattern that commonly appeared during the exceptional Dust Bowl heat waves featured an anomalous broad surface pressure ridge straddling an upper level blocking anticyclone over the western United States. This forced significant subsidence and adiabatic warming over the Great Plains, and triggered anomalous southward warm advection over southern regions, prolonging and amplifying the heat waves over central United States. Importantly, the results show that despite the sparsity of stations in the 1930s, homogeneous observations are crucial in accurately quantifying the Dust Bowl decade heat waves, as opposed to solely relying on atmospheric reanalysis.

  2. Forests and drugs: coca-driven deforestation in tropical biodiversity hotspots.

    Science.gov (United States)

    Dávalos, Liliana M; Bejarano, Adriana C; Hall, Mark A; Correa, H Leonardo; Corthals, Angelique; Espejo, Oscar J

    2011-02-15

    Identifying drivers of deforestation in tropical biodiversity hotspots is critical to assess threats to particular ecosystems and species and proactively plan for conservation. We analyzed land cover change between 2002 and 2007 in the northern Andes, Chocó, and Amazon forests of Colombia, the largest producer of coca leaf for the global cocaine market, to quantify the impact of this illicit crop on forest dynamics, evaluate the effectiveness of protected areas in this context, and determine the effects of eradication on deforestation. Landscape-level analyses of forest conversion revealed that proximity to new coca plots and a greater proportion of an area planted with coca increased the probability of forest loss in southern Colombia, even after accounting for other covariates and spatial autocorrelation. We also showed that protected areas successfully reduced forest conversion in coca-growing regions. Neither eradication nor coca cultivation predicted deforestation rates across municipalities. Instead, the presence of new coca cultivation was an indicator of municipalities, where increasing population led to higher deforestation rates. We hypothesize that poor rural development underlies the relationship between population density and deforestation in coca-growing areas. Conservation in Colombia's vast forest frontier, which overlaps with its coca frontier, requires a mix of protected areas and strategic rural development to succeed.

  3. Korporatīvā sociālā atbildība: patērētāju uztveres un korporāciju komunikācijas analīze starptautiskajos tirgos uz McDonald's un Coca-Cola piemēra.

    OpenAIRE

    Teterins, Pāvels

    2016-01-01

    Korporatīvās sociālās atbildības (KSA) komunikācijas efektivitātes pamats ir pielāgošanās patērētāju prasībām. Pētījuma mērķis bija uz McDonald’s un Coca-Cola sociālo tīklu KSA komunikācijas piemēra, izvērtēt to, vai kompānijas pielāgo KSA komunikāciju patērētāju vērtējumam par atbildīgu uzņēmējdarbību, un piedāvāt optimālu KSA komunikācijas struktūru. Demogrāfisko faktoru ietekme uz Latvijas, Vācijas un Austrālijas KSA vērtējumu praktiski netika novērota. Savukārt, salīdzinot valstis savā st...

  4. Grasshopper responses to fire and postfire grazing in the northern Great Plains vary among species

    Science.gov (United States)

    Rangeland management practices such as burning and grazing management may affect grasshopper populations by impacting development, survival and reproduction. Experiments are lacking in the northern Great Plains examining the effects of fire and grazing intensity on grasshoppers. As part of a larger ...

  5. Think Local-Act Local: Is It Time to Slow Down the Accelerated Move to Global Marketing?

    OpenAIRE

    Schuiling, Isabelle

    2001-01-01

    In view of the accelerated move of great corporations towards global marketing, the strategic changes of such companies raise interesting questions. Is marketing globalization reaching its limits after years of implementation? Is it time for companies to rethink their strategies and move back, like Coca-Cola, to a multi-domestic marketing approach?

  6. Publications | Page 324 | IDRC - International Development ...

    International Development Research Centre (IDRC) Digital Library (Canada)

    Results 3231 - 3240 of 6374 ... Costa Rica's competition authority fines Coca-Cola. The benefits of competition policy are not always clear to the average consumer. But people in Costa Rica noticed when a competition authority ruling forced Coca-Cola makers to change their practices. The highly visible case is.

  7. Quantifying uncertainties of seismic Bayesian inversion of Northern Great Plains

    Science.gov (United States)

    Gao, C.; Lekic, V.

    2017-12-01

    Elastic waves excited by earthquakes are the fundamental observations of the seismological studies. Seismologists measure information such as travel time, amplitude, and polarization to infer the properties of earthquake source, seismic wave propagation, and subsurface structure. Across numerous applications, seismic imaging has been able to take advantage of complimentary seismic observables to constrain profiles and lateral variations of Earth's elastic properties. Moreover, seismic imaging plays a unique role in multidisciplinary studies of geoscience by providing direct constraints on the unreachable interior of the Earth. Accurate quantification of uncertainties of inferences made from seismic observations is of paramount importance for interpreting seismic images and testing geological hypotheses. However, such quantification remains challenging and subjective due to the non-linearity and non-uniqueness of geophysical inverse problem. In this project, we apply a reverse jump Markov chain Monte Carlo (rjMcMC) algorithm for a transdimensional Bayesian inversion of continental lithosphere structure. Such inversion allows us to quantify the uncertainties of inversion results by inverting for an ensemble solution. It also yields an adaptive parameterization that enables simultaneous inversion of different elastic properties without imposing strong prior information on the relationship between them. We present retrieved profiles of shear velocity (Vs) and radial anisotropy in Northern Great Plains using measurements from USArray stations. We use both seismic surface wave dispersion and receiver function data due to their complementary constraints of lithosphere structure. Furthermore, we analyze the uncertainties of both individual and joint inversion of those two data types to quantify the benefit of doing joint inversion. As an application, we infer the variation of Moho depths and crustal layering across the northern Great Plains.

  8. Evapotranspiration in winter wheat under different grazing and tillage practices in the southern Great Plains

    Science.gov (United States)

    Precipitation in the Southern Great Plains (SGP) is highly variable both spatially and temporally with recurring periods of severe drought. Winter wheat (Triticum aestivum L.) – summer fallow system with conventional tillage is the principal dryland cropping system in this region for both grazing an...

  9. Using Land Surface Phenology to Detect Land Use Change in the Northern Great Plains

    Science.gov (United States)

    Nguyen, L. H.; Henebry, G. M.

    2017-12-01

    The Northern Great Plains of the US have been undergoing many types of land cover / land use change over the past two decades, including expansion of irrigation, conversion of grassland to cropland, biofuels production, urbanization, and fossil fuel mining. Much of the literature on these changes has relied on post-classification change detection based on a limited number of observations per year. Here we demonstrate an approach to characterize land dynamics through land surface phenology (LSP) by synergistic use of image time series at two scales. Our study areas include regions of interest (ROIs) across the Northern Great Plains located within Landsat path overlap zones to boost the number of valid observations (free of clouds or snow) each year. We first compute accumulated growing degree-days (AGDD) from MODIS 8-day composites of land surface temperature (MOD11A2 and MYD11A2). Using Landsat Collection 1 surface reflectance-derived vegetation indices (NDVI, EVI), we then fit at each pixel a downward convex quadratic model linking the vegetation index to each year's progression of AGDD. This quadratic equation exhibits linearity in a mathematical sense; thus, the fitted models can be linearly mixed and unmixed using a set of LSP endmembers (defined by the fitted parameter coefficients of the quadratic model) that represent "pure" land cover types with distinct seasonal patterns found within the region, such as winter wheat, spring wheat, maize, soybean, sunflower, hay/pasture/grassland, developed/built-up, among others. Information about land cover corresponding to each endmember are provided by the NLCD (National Land Cover Dataset) and CDL (Cropland Data Layer). We use linear unmixing to estimate the likely proportion of each LSP endmember within particular areas stratified by latitude. By tracking the proportions over the 2001-2011 period, we can quantify various types of land transitions in the Northern Great Plains.

  10. An Analysis of Counterinsurgency Campaigns Using Lanchestrian Based Marketing Differential Equations

    Science.gov (United States)

    2010-09-01

    Coca - Cola would be assessed to be high relative to Shasta Brand cola , as Coca - Cola advertises more than Shasta. The analogous comparison in our model...marketing models. . . have a strong resemblance to Lanchester’s models of warfare.” (Little, 1979) Mathematical modeling of marketing and advertising ... advertising expenditure or effort, ρ is the response constant measuring the rate of effectiveness per unit of effort, and δ is the rate at which the

  11. Child Labor in the Early Sugar Beet Industry in the Great Plains, 1890-1920

    Science.gov (United States)

    Lyons-Barrett, Mary

    2005-01-01

    Children working in agriculture have always been a part of the rural culture and work ethos of the United States, especially on the Great Plains. Many teenagers still detassel corn or walk the beans in the summer months to earn spending money or money for college. But what about the children who work as migrant laborers in commercialized…

  12. Max Headroom, Ad Man of the Eighties: When Commercial Becomes Cult.

    Science.gov (United States)

    Wassmuth, Birgit L.; Carr, Douglas J.

    With Coca-Cola's selection of a digital, computer-constructed "spokesthing" named Max Headroom, came a dramatic shift toward a reliance on high technology to deliver the advertising message. Headroom was developed in Britain, and made his debut on the Home Box Office television network in 1985. Coca-Cola then bought the rights to…

  13. Coca: High Altitude Remedy of the Ancient Incas.

    Science.gov (United States)

    Biondich, Amy Sue; Joslin, Jeremy D

    2015-12-01

    The use of coca leaf for medicinal purposes is a centuries-old tradition of the native peoples of South America. Coca products are thought by many laypersons to provide risk-free benefits to users participating in strenuous activities at high altitude. Physiologic studies of coca have increased understanding of its possible mechanism of action as well as its potential impact on high altitude activities. This present work explores the role of coca throughout the history of the Andean peoples and explores whether this ancient remedy has a place in modern medicine. A focused summary of research articles with particular relevance to the field of wilderness medicine is also included to better provide the reader with lessons not only from history but also from another culture. Copyright © 2015 Wilderness Medical Society. Published by Elsevier Inc. All rights reserved.

  14. Aerosol measurements at the Southern Great Plains Site: Design and surface installation

    Energy Technology Data Exchange (ETDEWEB)

    Leifer, R.; Knuth, R.H.; Guggenheim, S.F.; Albert, B. [Department of Energy, New York, NY (United States)

    1996-04-01

    To impropve the predictive capabilities of the Atmospheric Radiation Measurements (ARM) program radiation models, measurements of awserosol size distributions, condensation particle concentrations, aerosol scattering coefficients at a number of wavelenghts, and the aerosol absorption coefficients are needed at the Southern Great Plains (SGP) site. Alos, continuous measurements of ozone concnetrations are needed for model validation. The environmental Measuremenr Laboratory (EMK) has the responsibility to establish the surface aerosol measurements program at the SGP site. EML has designed a special sampling manifold.

  15. Woody encroachment in northern Great Plains grasslands: Perceptions, actions, and needs

    Science.gov (United States)

    Symstad, Amy J.; Leis, Sherry A.

    2017-01-01

    The United States Northern Great Plains (NGP) has a high potential for landscape-scale conservation, but this grassland landscape is threatened by encroachment of woody species. We surveyed NGP land managers to identify patterns in, and illustrate a broad range of, individual managers' perceptions on (1) the threat of woody encroachment to grasslands they manage, and (2) what management practices they use that may influence woody encroachment in this region. In the 34 surveys returned, which came from predominantly public lands in the study area, 79% of responses reported moderate or substantial woody encroachment. Eastern redcedar (Juniperus virginiana) and Rocky Mountain juniper (Juniperus scopulorum) were the most problematic encroachers. Thirty-one survey respondents said that prescribed fire was used on the lands they manage, and 64% of these responses reported that controlling woody encroachment was a fire management objective. However, only 18% of survey respondents using prescribed fire were achieving their desired fire return interval. Most respondents reported using mechanical and/or chemical methods to control woody species. In contrast to evidence from the central and southern Great Plains, few survey respondents viewed grazing as affecting encroachment. Although the NGP public land managers we surveyed clearly recognize woody encroachment as a problem and are taking steps to address it, many feel that the rate of their management is not keeping pace with the rate of encroachment. Developing strategies for effective woody plant control in a variety of NGP management contexts requires filling ecological science gaps and overcoming societal barriers to using prescribed fire.

  16. Improving the palatability of activated charcoal in pediatric patients.

    Science.gov (United States)

    Cheng, Adam; Ratnapalan, Savithiri

    2007-06-01

    To compare the taste preference and ease of swallowing of activated charcoal among healthy teenagers when mixed separately with 3 different additives: chocolate milk, Coca-Cola, and water. Healthy volunteers between 14 to 19 years of age were selected for the study. Five grams of activated charcoal (25 mL of 0.2 g/mL of Charcodote [Pharma Science, Montreal, Canada]) was mixed with 25 mL of chocolate milk, Coca-Cola, or water individually to make up 50 mL. The volunteers drank the 3 cups of the charcoal-additive mixture separately and then rated taste and ease of swallowing on a 10-cm visual analogue scale. The subjects then indicated their preferred charcoal-additive mixture if he/she had to drink 9 more portions of charcoal (this would estimate the dose of charcoal for a 50-kg child). A total of 44 subjects were recruited (25 boys and 19 girls). The mean scores for taste preference for chocolate milk, Coca-Cola, and water mixtures of charcoal were 5.5, 6.3, and 2.0, respectively, on a 10-cm visual analogue scale. Thus, subjects preferred the taste of charcoal mixed with chocolate milk or Coca-Cola over charcoal mixed with water (P = 0.0003 for both comparisons). The subjects did not show a statistically significant difference for ease of swallowing between the 3 charcoal-additive mixtures. Overall, 48% preferred the chocolate milk mixture, 45% preferred the Coca-Cola mixture, and 7% preferred charcoal mixed with water. Healthy teenaged subjects identified that activated charcoal (Charcodote) mixed with chocolate milk or Coca-Cola (in a 1:1 ratio) improved taste but had no significant effect on improving ease of swallowing. Overall, the addition of chocolate milk or coke improves the palatability of charcoal and is favored over charcoal mixed with water alone.

  17. Coca: The History and Medical Significance of an Ancient Andean Tradition

    Directory of Open Access Journals (Sweden)

    Amy Sue Biondich

    2016-01-01

    Full Text Available Coca leaf products are an integral part of the lives of the Andean peoples from both a cultural and traditional medicine perspective. Coca is also the whole plant from which cocaine is derived. Coca products are thought to be a panacea for health troubles in regions of South America. This review will examine the toxicology of whole coca and will also look at medicinal applications of this plant, past, present, and future.

  18. Do soft drinks affect metal ions release from orthodontic appliances?

    Science.gov (United States)

    Mikulewicz, Marcin; Wołowiec, Paulina; Loster, Bartłomiej W; Chojnacka, Katarzyna

    2015-01-01

    The effect of orange juice and Coca Cola(®) on the release of metal ions from fixed orthodontic appliances. A continuous flow system designed for in vitro testing of orthodontic appliances was used. Orange juice/Coca Cola(®) was flowing through the system alternately with artificial saliva for 5.5 and 18.5h, respectively. The collected samples underwent a multielemental ICP-OES analysis in order to determine the metal ions release pattern in time. The total mass of ions released from the appliance into orange juice and Coca Cola(®) (respectively) during the experiment was calculated (μg): Ni (15.33; 37.75), Cr (3.604; 1.052), Fe (48.42; ≥ 156.1), Cu (57.87, 32.91), Mn (9.164; 41.16), Mo (9.999; 30.12), and Cd (0.5967; 2.173). It was found that orange juice did not intensify the release of metal ions from orthodontic appliances, whereas Coca Cola(®) caused increased release of Ni ions. Copyright © 2015 Elsevier GmbH. All rights reserved.

  19. WRF model sensitivity to land surface model and cumulus parameterization under short-term climate extremes over the southern Great Plains of the United States

    Science.gov (United States)

    Lisi Pei; Nathan Moore; Shiyuan Zhong; Lifeng Luo; David W. Hyndman; Warren E. Heilman; Zhiqiu. Gao

    2014-01-01

    Extreme weather and climate events, especially short-term excessive drought and wet periods over agricultural areas, have received increased attention. The Southern Great Plains (SGP) is one of the largest agricultural regions in North America and features the underlying Ogallala-High Plains Aquifer system worth great economic value in large part due to production...

  20. Biological activity of the alkaloids of Erythroxylum coca and Erythroxylum novogranatense

    NARCIS (Netherlands)

    Salemink, C.A.; Novák, M.; Khan, I.

    1984-01-01

    The cultivated Erythroxylum varieties E. coca var. coca, E. coca var. ipadu, E. novogranatense var. novogranatense and E. novogranatense var. truxillense contain 18 alkaloids, identified so far, belonging to the tropanes, pyrrolidines and pyridines, with cocaine as the main alkaloid. The biological

  1. Proceedings of the Annual Ada Software Engineering Education and Training Symposium (4th) Held in Houston, Texas on June 13-15, 1989

    Science.gov (United States)

    1989-06-01

    Canfields, SevenUp, CocaCola , none); type Ounces is range 0 .. 20; type PriceType is digits 2 range 0.0 .. 0.75; type ContainerType is (bottle, can...brand of the soda (Shasta, CocaCola , etc.) function IsDiet(TheSoda : Soda) return boolean; -- return TRUE if the soda is a diet soda, FALSE otherwise

  2. Prezentace dlouhodobých hmotných aktiv v účetních závěrkách dle IFRS / US GAAP

    OpenAIRE

    Karľa, Tomáš

    2010-01-01

    Purpose of this work is to describe long-termed tangible assets in compliance with IFRS and U.S. GAAP and compare their individual elements using financial statements of The Coca-Cola Company and Coca-Cola HBC. Part of this work will focus on ongoing convergent process. Specifity of agriculture (IAS 41) is not an object of this work.

  3. Las artes de leer e interpretar las hojas de coca

    Directory of Open Access Journals (Sweden)

    Eugenia Flores

    2017-03-01

    Full Text Available En este artículo quisiera hablar sobre un oficio secreto, subterráneo, clandestino, que es el arte de leer e interpretar las hojas de coca en espacios marginales del valle de Salta. Muestro en estas páginas las diferentes formas y modos en que la coca es utilizada por la población local, diversa y heterogénea, donde tradiciones indígenas ancestrales se manifiestan en prácticas concretas que rozan los límites entre la magia y la terapia. Presto especial interés, a partir del trabajo de campo realizado, a aquellas personas que manejan estas artes de leer las hojas de coca, las cuales en los casos analizados fueron adquiridas a partir de un ritual de paso, que fue el haber sido “tocado por el rayo”. Me interesa particularmente trabajar con estos hombres y mujeres, cuyo arte de hacer con coca es equiparable a las “maneras de hacer”. Estas maneras de hacer con la coca ritual no están visibilizadas y son subterráneas, marginales y silenciosas, en este artículo se pretende dar cuenta de estas prácticas con coca y sus dinámicas relaciones inter e intra comunales. Palabras-claves: Artes; maneras de hacer; coca; ritual.

  4. Oligocene paleogeography of the northern Great Plains and adjacent mountains

    International Nuclear Information System (INIS)

    Seeland, D.

    1985-01-01

    Early Oligocene paleogeography of the northern Great Plains and adjacent mountains is inferred in part from published surface and subsurface studies of the pre-Oligocene surface. These studies are combined with published and unpublished information on clast provenance, crossbedding orientation, and Eocene paleogeography. The Oligocene Arctic Ocean-Gulf of Mexico continental divide extended from the southern Absaroka Mountains east along the Owl Creek Mountains, across the southern Powder River Basin, through the northern Black Hills, and eastward across South Dakota. Streams north of the divide flowed northeastward. The Olligocene White River Group contains 50 to 90 percent airfall pyroclastic debris from a northern Great Basin source. Most of the uranium deposits of the region in pre-Oligocene rocks can be related to a uranium source in the volcanic ash of the White River; in many places the pre-Oligocene deposits can be related to specific Oligocene channels. Uranium deposits in sandstones of major Oligocene rivers are an important new type of deposit. The Oligocene channel sandstones also contain small quantities of gold, molybdenum, gas, and oil

  5. Brief communication: effect of coca-leaf chewing on salivary progesterone assays.

    Science.gov (United States)

    Vitzthum, V J; von Dornum, M; Ellison, P T

    1993-12-01

    Although there is evidence for reduced fertility in Andean and Himalayan populations at higher altitudes, factors other than hypoxia may be primarily responsible. A valuable approach in the investigation of these fertility determinants is the use of salivary steroid assays. However, coca-leaf chewing--a ubiquitous practice among high altitude Andean populations--has negative consequences for the accurate measurement of ovarian steroids. This report evaluates the effects of coca-leaf chewing on assays of salivary progesterone. Study participants include naive and habitual users of coca leaf from La Paz and El Alto, Bolivia. Approximately 300 saliva samples were collected immediately before, during, and after coca-leaf chewing. The series includes samples with and without the alkaloid enhancer typically used by coca-leaf chewers. Coca chewing produces false salivary progesterone values that mimic luteal phase values. On the basis of this study, an appropriate protocol is developed for the collection of salivary samples in coca-leaf chewing populations. These results verify the feasibility of salivary assays, even for very difficult field conditions, and highlight the necessity of establishing suitable collection procedures before full field implementation of saliva sampling.

  6. Structural Characteristics of Nocturnal Mesoscale Convective Systems in the U.S. Great Plains as Observed During the PECAN Field Campaign

    Science.gov (United States)

    Bodine, D. J.; Dougherty, E.; Rasmussen, K. L.; Torres, A. D.

    2015-12-01

    During the summer in the U.S. Great Plains, some of the heaviest precipitation falls from large thunderstorm complexes known as Mesoscale Convective Systems (MCSs). These frequently occurring MCSs are often nocturnal in nature, so the dynamics associated with these systems are more elusive than those in the daytime. The Plains Elevated Convection at Night (PECAN) field campaign was launched over a 7-week period as an endeavor to better understand nocturnal MCSs occurring in the Great Plains. PECAN featured a dense array of ground-based and airborne instruments to observe nocturnal MCS, including dual-polarization radars at multiple frequencies, mobile mesonets, and sounding units. Our role in PECAN involved deploying Ott Parsivel disdrometers to gain information on drop size distributions (DSDs) and fall speeds. Analysis of disdrometer data in conjunction with radar data presented using Contour Frequency by Altitude Diagrams (CFADs) and high-resolution radiosonde data allows for a structural comparison of PECAN MCS cases to previously identified MCS archetypes. Novel insights into the structural evolution of nocturnal MCSs in relation to their synoptic, mesoscale, and thermodynamic environments are presented, using data collected from dense and numerous observation platforms. Understanding the environmental conditions that result in different nocturnal MCS configurations is useful for gaining insight into precipitation distributions and potential severe weather and flooding hazards in the Great Plains.

  7. An Innovative Approach to Effective Climate Science Application through Stakeholder Participation in Great Plains Grasslands

    Science.gov (United States)

    Athearn, N.; Broska, J.

    2015-12-01

    For natural resource managers and other Great Plains stakeholders, climate uncertainties further confound decision-making on a highly altered landscape. Partner organizations comprising the Great Plains Landscape Conservation Cooperative (GPLCC) acknowledge climate change as a high-priority threat to grasslands and associated habitats, affecting water availability, species composition, and other factors. Despite its importance, incorporation of climate change impacts into planning is hindered by high uncertainty and lack of translation to a tangible outcome: effects on species and their habitats. In 2014, the GPLCC initiated a Landscape Conservation Design (LCD) process to ultimately improve the size and connectivity of grasslands - informing land managers of the landscape-scale impacts of local decisions about where to restore, enhance, protect, and develop lands. Defining this goal helped stakeholders envision a tangible product. High resolution land cover data recently completed for Texas and Oklahoma represent current grassland locations. By focusing climate change models to project changes in these land cover datasets, resulting land cover projections can be directly incorporated into LCD-based models to focus restoration where future climates will support grasslands. Broad organizational cooperation has been critical for this USGS-led project, which uses downscaled climate data and other support from the South Central Climate Science Center Consortium and builds on existing work including LCD efforts of the Playa Lakes Joint Venture and the Bureau of Land Management's Southern Great Plains Rapid Ecological Assessment. Ongoing stakeholder guidance through an advisory team ensures effective application of a product that will be both relevant to and understood by decision makers, for whom the primary role of research is to reduce uncertainties and clear the path for more efficient decision-making in the face of climatic uncertainty.

  8. Influence of various acidic beverages on tooth erosion. Evaluation by a new method.

    Science.gov (United States)

    Zimmer, Stefan; Kirchner, Georg; Bizhang, Mozhgan; Benedix, Mathias

    2015-01-01

    We have analyzed the loss of enamel and dentine after exposure to different non-alcoholic drinks with a simple new method using bovine teeth. 100 enamel and 100 dentine specimens from freshly extracted bovine incisors were randomly attributed to 10 groups (n=10 for enamel and dentine each). Prior to the start of the experiment all specimens were weighed using a precision balance. The mean initial masses (SD) were 35.8 mg (7.2) for enamel and 24.7 mg (7.0) for dentine. No statistically significant differences were found between groups for initial masses (p>0.05, ANOVA with Bonferroni post hoc test). Thereafter, all specimens of one group were simultaneously placed in 200 ml of the following fluids: Coca-Cola, Coca-Cola light, Sprite, apple juice, Red Bull, orange juice, Bonaqua Fruits (Mango-Acai), tap water, chlorinated swimming pool water, and lemon juice. Fluids were continuously ventilated at 37° C for 7 days. Thereafter the specimens were weighed again and the mean mass loss was calculated. The values were (enamel/dentine): Coca-Cola 7.5 mg/6.6 mg; Coca-Cola light 5.2 mg/3.5 mg, Sprite 26.1 mg/17.7 mg, apple juice 27.1 mg/15.2 mg, Red Bull 16.6 mg/17.0 mg, orange juice 24.3 mg/20.2 mg, Bonaqua Fruits (Mango-Acai) 17.8 mg/16.2 mg, tap water -0.2 mg/-0.3 mg, swimming pool water -0.3 mg/-0.2 mg, and lemon juice 32.0 mg/28.3 mg. From all drinks, Cola and Cola light showed the least erosivity (pCoca-Cola light. The findings from the present study should be taken into account in choosing a diet that provides satisfactory nutrition while minimizing tooth erosion.

  9. Great Plains Wind Energy Transmission Development Project

    Energy Technology Data Exchange (ETDEWEB)

    Brad G. Stevens, P.E.; Troy K. Simonsen; Kerryanne M. Leroux

    2012-06-09

    In fiscal year 2005, the Energy & Environmental Research Center (EERC) received funding from the U.S. Department of Energy (DOE) to undertake a broad array of tasks to either directly or indirectly address the barriers that faced much of the Great Plains states and their efforts to produce and transmit wind energy at the time. This program, entitled Great Plains Wind Energy Transmission Development Project, was focused on the central goal of stimulating wind energy development through expansion of new transmission capacity or development of new wind energy capacity through alternative market development. The original task structure was as follows: Task 1 - Regional Renewable Credit Tracking System (later rescoped to Small Wind Turbine Training Center); Task 2 - Multistate Transmission Collaborative; Task 3 - Wind Energy Forecasting System; and Task 4 - Analysis of the Long-Term Role of Hydrogen in the Region. As carried out, Task 1 involved the creation of the Small Wind Turbine Training Center (SWTTC). The SWTTC, located Grand Forks, North Dakota, consists of a single wind turbine, the Endurance S-250, on a 105-foot tilt-up guyed tower. The S-250 is connected to the electrical grid on the 'load side' of the electric meter, and the power produced by the wind turbine is consumed locally on the property. Establishment of the SWTTC will allow EERC personnel to provide educational opportunities to a wide range of participants, including grade school through college-level students and the general public. In addition, the facility will allow the EERC to provide technical training workshops related to the installation, operation, and maintenance of small wind turbines. In addition, under Task 1, the EERC hosted two small wind turbine workshops on May 18, 2010, and March 8, 2011, at the EERC in Grand Forks, North Dakota. Task 2 involved the EERC cosponsoring and aiding in the planning of three transmission workshops in the midwest and western regions. Under Task

  10. Synfuels from low-rank coals at the Great Plains Gasification Plant

    International Nuclear Information System (INIS)

    Pollock, D.

    1992-01-01

    This presentation focuses on the use of low rank coals to form synfuels. A worldwide abundance of low rank coals exists. Large deposits in the United States are located in Texas and North Dakota. Low rank coal deposits are also found in Europe, India and Australia. Because of the high moisture content of lignite ranging from 30% to 60% or higher, it is usually utilized in mine mouth applications. Lignite is generally very reactive and contains varying amounts of ash and sulfur. Typical uses for lignite are listed. A commercial application using lignite as feedstock to a synfuels plant, Dakota Gasification Company's Great Plains Gasification Plant, is discussed

  11. Cover crop biomass production and water use in the central great plains under varying water availability

    Science.gov (United States)

    The water-limited environment of the semi-arid central Great Plains may not have potential to produce enough cover crop biomass to generate benefits associated with cover crop use in more humid regions. There have been reports that cover crops grown in mixtures produce more biomass with greater wate...

  12. Bara ett tips

    DEFF Research Database (Denmark)

    Ravn Sørensen, Anders; Mølgaard, Ellen

    2016-01-01

    Kom ihåg att fråga en historiker innan du bygger ditt varumärke på dess förflutna. Det glömde Coca-Cola i Tyskland.......Kom ihåg att fråga en historiker innan du bygger ditt varumärke på dess förflutna. Det glömde Coca-Cola i Tyskland....

  13. Uniformed Services University of the Health Sciences Journal. 2004/5 Edition

    Science.gov (United States)

    2005-10-30

    serves primarily with Coca Cola Inc. providing Occupational Medicine clinical training in Atlanta and consultative services worldwide for Coca Cola ...duty personnel of the Uniformed Services who receive authorization to participate in the USU graduate training programs under the sponsorship of their...in reducing health disparities through its sponsorship of interactive workshops, presentations by improvisational actors, and the development of

  14. From Strategic Communication to Simply Communicate: Redefining SC in Military Communication

    Science.gov (United States)

    2011-04-10

    been much easier for Coca Cola to coordinate and execute cmmnunication stnitegy for their 11 98,000 employees18 than it has for DOD leadership to...Prentice Hall, 2007. ’ 16 Ibid. . ~ 17 Ibid. 18 Estimate of Coca - Cola Company employees (world-wide) for 20 10; information provided from corporate...16 SECTION THREE: . . Marketing & Advertising : a 51h SC-Enabler? ................................................................ ~ ... 22

  15. Vertical Integration and Common Agency : An Empirical Analysis of the U.S. Carbonated Soft Drink Industry

    OpenAIRE

    Adachi, Takanori

    2017-01-01

    By using the unique feature of the U.S. carbonated soft drink industry, I find that PepsiCo's 2010 vertical merger lowered its retail prices by 4.4%. More importantly, these price effects are stronger in the markets with Coca-Cola's common agency than in the markets with PepsiCo's common agency: I find a price reduction of 2.5% for the markets where neither Coca-Cola's nor PepsiCo's bottler is a common agent for Dr Pepper. PepsiCo's prices are additionally lowered by 2.3-2.5% if Coca-Cola’s b...

  16. Comparison of the microhardness of primary and permanent teeth after immersion in two types of carbonated beverages.

    Science.gov (United States)

    Haghgou, Hamid R; Haghgoo, Roza; Asdollah, Fatemah Molla

    2016-01-01

    The consumption of carbonated beverages is one of the etiological factors that cause dental erosion. The purpose of this research was to compare changes in the microhardness of permanent and primary teeth after immersion in two types of carbonated beverages. This investigation was done on 30 healthy permanent molars and 30 healthy primary canines. Each group of primary and permanent teeth was subdivided into three groups of 10 teeth. The teeth was immersed in 40 ml of each of the three beverages for 5 min. One subgroup was immersed in water (as a control). The next was immersed in Lemon Delster and the last subgroup was immersed in Coca-Cola. The microhardness of enamel was measured using the Vickers method before and after immersion. Finally, the data was analyzed by paired t-test, one-way analysis of variance, and t-test. Microhardness reduction in the primary teeth was significant in both the Lemon Delster and Coca-Cola groups (P Coca-Cola and Lemon Delster caused a significant reduction of microhardness in tooth enamel. This reduction was greater in primary teeth than in permanent teeth, and was also greater after immersion in Coca-Cola than after immersion in Lemon Delster.

  17. A case study of the Great Plains low-level jet using wind profiler network data and a high resolution mesoscale model

    Energy Technology Data Exchange (ETDEWEB)

    Zhong, S.; Fast, J.D.; Bian, X.; Stage, S. [Pacific Northwest National Lab., Richland, WA (United States)] [and others

    1996-04-01

    The Great Plains low-level jet (LLJ) has important effects on the life cycle of clouds and on radiative and surface heat and moisture fluxes at the Atmospheric Radiation Measurement (ARM) Southern Great Plains (SGP) Cloud and Radiation Testbed (CART) site. This diurnal phenomenon governs the transport and convergence of low-level moisture into the region and often leads to the development of clouds and precipitation. A full understanding of the life cycle of clouds at the SGP CART site and their proper representation in single column and global climate models cannot be obtained without an improved understanding of this important phenomenon.

  18. Risks of a fructose rich soft drink consumption on some biochemical parameters in Balb/c mice

    International Nuclear Information System (INIS)

    Abd Elmonem, H.A.; Ali, E.A.

    2011-01-01

    Consumption of soft drinks, in particular carbonated beverages, has markedly increased in the last two to three decades. In fact, the carbonated beverages are the most popular refreshments among most of the world's population. The aim of this study was to assess the body weight gains and analyze some biochemical and hematological parameters in male and female Balb/c mice. Animals were provided with diluted coca cola (fructose rich soft drink) for 6 weeks and were matched against corresponding control animals. The control animals were maintained on tap water ad libitum and coca cola was diluted v/v by tap water. The results revealed that the percentages of body weight gains of male and female control animals were significantly higher than the corresponding mice provided with coca cola. Hemoglobin content (Hb, g/100ml blood), erythrocytes (RBCs), hematocrit (HCT), mean corpuscular volume (MCV), mean corpuscular hemoglobin (MCH), leucocytes (WBCs), granulocytes and blood platelet counts were significantly decreased in the groups of mice treated with the soft drink, compared to the control groups. However, significant increases were observed in lymphocytes in the treated groups. Consumption of the soft drink (coca cola) in both male and female animal groups exhibited significant increases of total cholesterol, triglycerides, low density lipoprotein-c and atherogenic index. Levels of serum calcium significantly decreased in both male and female treated mice than the corresponding control groups. Consumption of coca cola did not affect the levels of T3. This study suggests that consumption of high fructose soft drink may lead to many health problems

  19. Effect of commonly used beverage, soft drink, and mouthwash on force delivered by elastomeric chain: a comparative in vitro study.

    Science.gov (United States)

    Kumar, Kiran; Shetty, Sharath; Krithika, M J; Cyriac, Bobby

    2014-06-01

    The objective was to evaluate and compare the effect of Coca-Cola®, tea, Listerine® mouthwash on the force delivered by elastomeric chain in vitro. Four specimen groups (distilled water, Coca-Cola®, tea, Listerine® mouthwash) with a total sample size of 480 specimens. A specimen is described as a four link grey close elastomeric chain. Jigs, each with a series of pins set 25 mm apart, was used to hold stretched elastomeric chains at a constant length. These jigs allowed for complete submersion of the elastomeric chain in a water bath throughout the test period, as well as the dipping of elastomeric chains in respective control and test solutions. For 60 s, twice a day, groups were exposed to the respective solutions, the two daily exposure was separated by 9 h and force measurements were taken at six time points during the experiment, that is, 1 h, 24 h, 7 days, 14 days, 21 days, and 28 days. Force measurements were made by Instron machine by a single blinded examiner with the help of a second examiner. It was found out that there was highly significant difference between groups control, Coca-Cola®, Listerine®, and tea as well as there was highly significant (p Coca-Cola® and the Listerine® group reached a plateau between 7 and 21 days then decrease between 21 and 28 days. The tea group showed plateau phase between 7 and 28 days. After 28 days in the control group, 25% force decay occurred while the test groups force decay of 30-50% occurred. Coca-Cola®, Listerine® mouthwash, and tea cause an increase in force decay of elastomeric chains over time. Tea caused highest force decay followed by Listerine® and Coca-Cola® when compared to control group. How to cite the article: Kumar K, Shetty S, Krithika MJ, Cyriac B. Effect of commonly used beverage, soft drink, and mouthwash on force delivered by elastomeric chain: A comparative in vitro study. J Int Oral Health 2014;6(3):7-10.

  20. Why Different Drought Indexes Show Distinct Future Drought Risk Outcomes in the U.S. Great Plains?

    Science.gov (United States)

    Feng, S.; Hayes, M. J.; Trnka, M.

    2015-12-01

    Vigorous discussions and disagreements about the future changes in drought intensity in the US Great Plains have been taking place recently within the literature. These discussions have involved widely varying estimates based on drought indices and model-based projections of the future. To investigate and understand the causes for such a disparity between these previous estimates, we analyzed 10 commonly-used drought indexes using the output from 26 state-of-the-art climate models. These drought indices were computed using potential evapotranspiration estimated by the physically-based Penman-Monteith method (PE_pm) and the empirically-based Thornthwaite method (PE_th). The results showed that the short-term drought indicators are similar to modeled surface soil moisture and show a small but consistent drying trend in the future. The long-term drought indicators and the total column soil moisture, however, are consistent in projecting more intense future drought. When normalized, the drought indices with PE_th all show unprecedented and possibly unrealistic future drying, while the drought indices with PE_pm show comparable dryness with the modeled soil moisture. Additionally, the drought indices with PE_pm are closely related to soil moisture during both the 20th and 21st Centuries. Overall, the drought indices with PE_pm, as well as the modeled total column soil moisture, suggest a widespread and very significant drying of the Great Plains region toward the end of the Century. Our results suggested that the sharp contracts about future drought risk in the Great Plains discussed in previous studies are caused by 1) comparing the projected changes in short-term droughts with that of the long-term droughts, and/or 2) computing the atmospheric evaporative demand using the empirically-based method (e.g., PE_th). Our analysis may be applied for drought projections in other regions across the globe.

  1. Dynamic cropping systems: Holistic approach for dryland agricultural systems in the northern Great Plains of North America

    Science.gov (United States)

    Cropping systems over the past century have developed greater crop specialization, more effectively conserve our soil and water resources, and are more resilient. The purpose of this chapter is to discuss the evolution of cropping systems in the Northern Great Plains and provide an approach to crop...

  2. Potential effects of anthropogenic greenhouse gases on avian habitats and populations in the northern Great Plains

    Science.gov (United States)

    Larson, Diane L.

    1994-01-01

    Biotic response to the buildup of greenhouse gases in Earth's atmosphere is considerably more complex than an adjustment to changing temperature and precipitation. The fertilization effect carbon dioxide has on some plants, the impact UVB radiation has on health and productivity of organisms, and the resulting changes in competitive balance and trophic structure must also be considered. The intent of this paper is to review direct and indirect effects of anthropogenic greenhouse gases on wildlife, and to explore possible effects on populations of birds and their habitats in the northern Great Plains.Many of the potential effects of increasing greenhouse gases, such as declining plant nutritional value, changes in timing of insect emergence, and fewer and saltier wetlands, foreshadow a decline in avian populations on the Great Plains. However, other possible effects such as increased drought resistance and water use efficiency of vegetation, longer growing seasons, and greater overall plant biomass promise at least some mitigation. Effects of multiple simultaneous perturbations such as can be expected under doubled carbon dioxide scenarios will require substantial basic research to clarify.

  3. Anestesia no paciente usuário de cocaína Anestesia en el paciente usuario de cocaína Anesthesia in cocaine users

    Directory of Open Access Journals (Sweden)

    Ana Luft

    2007-06-01

    Full Text Available JUSTIFICATIVA E OBJETIVOS: A cocaína é a droga ilícita mais freqüentemente associada a óbitos, e suas implicações perioperatórias nos pacientes agudamente intoxicados ou com história de uso crônico precisam ser bem conhecidas pelos anestesiologistas. O conhecimento da neurofisiologia, da farmacologia e das conseqüências fisiopatológicas decorrentes do uso da cocaína poderá facilitar o cuidado desses pacientes. O objetivo deste trabalho foi revisar as informações sobre a cocaína e suas interações com a anestesia. CONTEÚDO: O artigo discute a farmacologia da cocaína, as conseqüências fisiopatológicas decorrentes do seu uso e as interações com a anestesia. CONCLUSÕES: A compreensão e o reconhecimento precoce das complicações associadas ao uso de cocaína são essenciais para o manuseio adequado de pacientes usuários desta droga. O anestesiologista deve estar preparado, pois tanto as anestesias regionais quanto a geral apresentam riscos significativos nesses pacientes.JUSTIFICATIVA Y OBJETIVOS: La cocaína es la droga ilícita más frecuentemente asociada a decesos, y sus implicaciones perioperatorias en los pacientes agudamente intoxicados o con historial de uso crónico necesitan ser muy bien conocidas por los anestesiólogos. El conocimiento de la neurofisiología, de la farmacología y de las consecuencias fisiopatológicas provenientes del uso de la cocaína podrá facilitar el cuidado de esos pacientes. El objetivo de este trabajo fue revisar las informaciones sobre la cocaína y sus interacciones con la anestesia. CONTENIDO: El artículo discute la farmacología de la cocaína, las consecuencias fisiopatológicas provenientes de su uso y las interacciones con la anestesia. CONCLUSIONES: La comprensión y el reconocimiento precoz de las complicaciones asociadas al uso de la cocaína son esenciales para el manejo adecuado de pacientes usuarios de esa droga. El anestesiólogo debe estar preparado, pues tanto las

  4. Assessing urban forest effects and values of the Great Plains: Kansas, Nebraska, North Dakota, South Dakota

    Science.gov (United States)

    David J. Nowak; Robert E. III Hoehn; Daniel E. Crane; Allison R. Bodine

    2012-01-01

    This report details the evaluation of the urban tree resources of the north-central Great Plains region of the United States. Specifically this report provides a more comprehensive understanding of the species composition and structural and functional benefits of the urban forests in the states of Kansas (33.1 million urban trees), Nebraska (13.3 million urban trees),...

  5. Observaciones en enfermos mentales habituados a la coca

    OpenAIRE

    Gutiérrez Noriega, Carlos

    2016-01-01

    Estudio en seis enfermos mentales habituados a la coca. En sólo un caso encuentra relación entre el cocaísmo y la alteración mental. Lo más frecuente son las alucinaciones, ideas delirantes de persecución y alteraciones cenestésicas. En todos los casos hubo bradicardia e hipotensión arterial. El metabolismo basal disminuye durante la abstinencia.

  6. Drugs and Protected Areas: Coca Cultivation and Social Acceptance of Bahuaja-Sonene National Park in Peru

    Directory of Open Access Journals (Sweden)

    Jaqueline Garcia-Yi

    2015-06-01

    Full Text Available Cocaine is extracted from coca: a native bush from the Amazon rainforest. Coca is mostly grown in remote areas to avoid government intervention, and it has been increasingly cultivated inside protected areas (PAs. The effects of coca cultivation on the preservation of PAs are largely unknown. This research uses panel data (2006–2008 from a total of 684 farmers to evaluate the influence of coca growing on the acceptance of PAs, using as case study a farmer community located within the buffer zone of Bahuaja-Sonene National Park (Peru. All farmers are coffee growers and some complement their income with coca production. The area has not been subject of forced coca eradication activities. The data were analyzed using probit models with covariance matrix correction for cluster errors by year, with and without interaction effects. The results suggest that coca growers are more likely to state a positive opinion about the PA than non-coca growers. This may reflect the fact that non-coca growers need extensive areas of land for coffee cultivation in order to approach the economic benefits obtained by farmers who also grow coca. However the likelihood of stating a positive opinion by coca growers decreases the higher the perception that coca cultivation has increased in the region. Coca growers may be afraid that large coca areas would lead to the implementation of forced eradication activities. In such a case, the BSNP would restrict the access to remote land resources, which in turn decreases the support for this PA.

  7. 3G Bet

    Institute of Scientific and Technical Information of China (English)

    DAN; STEINBOCK

    2006-01-01

    Since the late 1990s, Chinese mobile players have caught up rapidly with cutting-edge mobile services, while the Chinese marketplace has become an R&D hub for multinational companies and a test laboratory for large-scale ad campaigns by global marketers. As China prepares to enter the third-generation (3G) industry, it is faced with both great challenges and great opportunities. Scale and mobile services In late summer 2002, Coca-Cola ran a short message service (SMS) ad campaign, featuring

  8. Potential nitrogen critical loads for northern Great Plains grassland vegetation

    Science.gov (United States)

    Symstad, Amy J.; Smith, Anine T.; Newton, Wesley E.; Knapp, Alan K.

    2015-01-01

    The National Park Service is concerned that increasing atmospheric nitrogen deposition caused by fossil fuel combustion and agricultural activities could adversely affect the northern Great Plains (NGP) ecosystems in its trust. The critical load concept facilitates communication between scientists and policy makers or land managers by translating the complex effects of air pollution on ecosystems into concrete numbers that can be used to inform air quality targets. A critical load is the exposure level below which significant harmful effects on sensitive elements of the environment do not occur. A recent review of the literature suggested that the nitrogen critical load for Great Plains vegetation is 10-25 kg N/ha/yr. For comparison, current atmospheric nitrogen deposition in NGP National Park Service (NPS) units ranges from ~4 kg N/ha/yr in the west to ~13 kg N/ha/yr in the east. The suggested critical load, however, was derived from studies far outside of the NGP, and from experiments investigating nitrogen loads substantially higher than current atmospheric deposition in the region.Therefore, to better determine the nitrogen critical load for sensitive elements in NGP parks, we conducted a four-year field experiment in three northern Great Plains vegetation types at Badlands and Wind Cave National Parks. The vegetation types were chosen because of their importance in NGP parks, their expected sensitivity to nitrogen addition, and to span a range of natural fertility. In the experiment, we added nitrogen at rates ranging from below current atmospheric deposition (2.5 kg N/ha/yr) to far above those levels but commensurate with earlier experiments (100 kg N/ha/yr). We measured the response of a variety of vegetation and soil characteristics shown to be sensitive to nitrogen addition in other studies, including plant biomass production, plant tissue nitrogen concentration, plant species richness and composition, non-native species abundance, and soil inorganic

  9. From Conflict to Collaboration: An Innovative Approach to Reducing Coca Cultivation in Bolivia

    Directory of Open Access Journals (Sweden)

    Kathryn Ledebur

    2013-03-01

    Full Text Available Upon his presidential election, Bolivian coca grower leader Evo Morales adopted a policy of promoting consensual coca reduction through social control, a sophisticated coca monitoring system, and economic development. That strategy is paying off. In 2011, coca cultivation decreased by 13 per cent according to the U.S. government. The Morales administration has also made significant progress facing the ongoing challenges of drug production and trafficking. Seizures of coca paste and cocaine and destruction of drug laboratories have steadily increased since President Morales took office. Despite continued tensions in bilateral relations, U.S.-Bolivian counter-drug cooperation continues and the signing of a new framework agreement in 2011 should lead to an exchange of ambassadors. Internationally, Bolivia has successfully gained acceptance of the right to the traditional use of coca within its own territory. But Bolivia’s efforts must be carried out in tandem with effective demand reduction strategies to shrink the global cocaine market.

  10. A elaboração da face em comunidades virtuais de marca: um estudo de caso sobre uma comunidade virtual de consumidores da Coca-Cola

    Directory of Open Access Journals (Sweden)

    Grayci Kelli Alexandre de Freitas

    Full Text Available As mudanças por que passam a sociedade e as pessoas, em campos como comunicação, consumo e organização social, desde a concepção da modernidade, colocaram em xeque muitos conceitos que embasavam a compreensão a respeito das pessoas e das suas relações sociais, incluídas as de consumo. Destacamos, neste quadro, as interações sociais encenadas pelas pessoas e os caminhos que percorrem para a elaboração dos seus "eus". Partindo de uma realidade cujo uso massivo da Internet e o surgimento das comunidades virtuais são enfatizados, recortamos uma comunidade virtual da marca Coca-Cola como terreno para compreendermos que faces são elaboradas pelas pessoas quando se utilizam de signos marcários como mediadores em interações virtuais. Para tanto, adotamos as noções de "eu" e elaboração da face conforme concebidas por Goffman (2006, juntamente com a concepção de marca numa dimensão simbólica, enquanto recurso de representação social. Sob este arcabouço teórico, seguimos a perspectiva interpretativista para realizar este estudo de caso netnográfico por meio da análise de discurso funcional. Juntamente com estas orientações ontoepistemológicas e metodológicas, adotamos o método elaborado por Leão (2007 para acessarmos as interações virtuais concebidas como face a face. Catorze faces foram identificadas. Estas são descritas por meio de exemplos extraídos das observações, os quais são elucidativos do papel da marca estudada na dinâmica de negociação interacional entre os participantes, que caracteriza o processo de elaboração de faces. Contribuições para o conhecimento, bem como implicações gerenciais são consideradas.

  11. Promotional Strategy Impacts on Organizational Market Share and Profitability

    OpenAIRE

    Adesoga Dada Adefulu

    2015-01-01

    The paper examined promotional strategy impacts on market share and profitability in Coca-Cola and 7up companies in Lagos State, Nigeria. Survey research method was adopted. The study population was the staff in marketing positions in the selected companies. Questionnaire was administered on the samples from Coca-Cola and 7UP companies. The statistical tool employed was the univariate analysis of variance (ANOVA) to determine the statistical significance and the extent to which...

  12. Critical Review of Technical Questions Facing Low Impact Development and Green Infrastructure: A Perspective from the Great Plains.

    Science.gov (United States)

    Vogel, Jason R; Moore, Trisha L; Coffman, Reid R; Rodie, Steven N; Hutchinson, Stacy L; McDonough, Kelsey R; McLemore, Alex J; McMaine, John T

    2015-09-01

    Since its inception, Low Impact Development (LID) has become part of urban stormwater management across the United States, marking progress in the gradual transition from centralized to distributed runoff management infrastructure. The ultimate goal of LID is full, cost-effective implementation to maximize watershed-scale ecosystem services and enhance resilience. To reach that goal in the Great Plains, the multi-disciplinary author team presents this critical review based on thirteen technical questions within the context of regional climate and socioeconomics across increasing complexities in scale and function. Although some progress has been made, much remains to be done including continued basic and applied research, development of local LID design specifications, local demonstrations, and identifying funding mechanisms for these solutions. Within the Great Plains and beyond, by addressing these technical questions within a local context, the goal of widespread acceptance of LID can be achieved, resulting in more effective and resilient stormwater management.

  13. Quantifying seining detection probability for fishes of Great Plains sand‐bed rivers

    Science.gov (United States)

    Mollenhauer, Robert; Logue, Daniel R.; Brewer, Shannon K.

    2018-01-01

    Species detection error (i.e., imperfect and variable detection probability) is an essential consideration when investigators map distributions and interpret habitat associations. When fish detection error that is due to highly variable instream environments needs to be addressed, sand‐bed streams of the Great Plains represent a unique challenge. We quantified seining detection probability for diminutive Great Plains fishes across a range of sampling conditions in two sand‐bed rivers in Oklahoma. Imperfect detection resulted in underestimates of species occurrence using naïve estimates, particularly for less common fishes. Seining detection probability also varied among fishes and across sampling conditions. We observed a quadratic relationship between water depth and detection probability, in which the exact nature of the relationship was species‐specific and dependent on water clarity. Similarly, the direction of the relationship between water clarity and detection probability was species‐specific and dependent on differences in water depth. The relationship between water temperature and detection probability was also species dependent, where both the magnitude and direction of the relationship varied among fishes. We showed how ignoring detection error confounded an underlying relationship between species occurrence and water depth. Despite imperfect and heterogeneous detection, our results support that determining species absence can be accomplished with two to six spatially replicated seine hauls per 200‐m reach under average sampling conditions; however, required effort would be higher under certain conditions. Detection probability was low for the Arkansas River Shiner Notropis girardi, which is federally listed as threatened, and more than 10 seine hauls per 200‐m reach would be required to assess presence across sampling conditions. Our model allows scientists to estimate sampling effort to confidently assess species occurrence, which

  14. Backcasting the decline of a vulnerable Great Plains reproductive ecotype: identifying threats and conservation priorities

    Science.gov (United States)

    Worthington, Thomas A.; Brewer, Shannon K.; Grabowski, Timothy B.; Mueller, Julia

    2014-01-01

    Conservation efforts for threatened or endangered species are challenging because the multi-scale factors that relate to their decline or inhibit their recovery are often unknown. To further exacerbate matters, the perceptions associated with the mechanisms of species decline are often viewed myopically rather than across the entire species range. We used over 80 years of fish presence data collected from the Great Plains and associated ecoregions of the United States, to investigate the relative influence of changing environmental factors on the historic and current truncated distributions of the Arkansas River shiner Notropis girardi. Arkansas River shiner represent a threatened reproductive ecotype considered especially well adapted to the harsh environmental extremes of the Great Plains. Historic (n = 163 records) and current (n = 47 records) species distribution models were constructed using a vector-based approach in MaxEnt by splitting the available data at a time when Arkansas River shiner dramatically declined. Discharge and stream order were significant predictors in both models; however, the shape of the relationship between the predictors and species presence varied between time periods. Drift distance (river fragment length available for ichthyoplankton downstream drift before meeting a barrier) was a more important predictor in the current model and indicated river segments 375–780 km had the highest probability of species presence. Performance for the historic and current models was high (area under the curve; AUC > 0.95); however, forecasting and backcasting to alternative time periods suggested less predictive power. Our results identify fragments that could be considered refuges for endemic plains fish species and we highlight significant environmental factors (e.g., discharge) that could be manipulated to aid recovery.

  15. Using natural range of variation to set decision thresholds: a case study for great plains grasslands

    Science.gov (United States)

    Symstad, Amy J.; Jonas, Jayne L.; Edited by Guntenspergen, Glenn R.

    2014-01-01

    Natural range of variation (NRV) may be used to establish decision thresholds or action assessment points when ecological thresholds are either unknown or do not exist for attributes of interest in a managed ecosystem. The process for estimating NRV involves identifying spatial and temporal scales that adequately capture the heterogeneity of the ecosystem; compiling data for the attributes of interest via study of historic records, analysis and interpretation of proxy records, modeling, space-for-time substitutions, or analysis of long-term monitoring data; and quantifying the NRV from those data. At least 19 National Park Service (NPS) units in North America’s Great Plains are monitoring plant species richness and evenness as indicators of vegetation integrity in native grasslands, but little information on natural, temporal variability of these indicators is available. In this case study, we use six long-term vegetation monitoring datasets to quantify the temporal variability of these attributes in reference conditions for a variety of Great Plains grassland types, and then illustrate the implications of using different NRVs based on these quantities for setting management decision thresholds. Temporal variability of richness (as measured by the coefficient of variation, CV) is fairly consistent across the wide variety of conditions occurring in Colorado shortgrass prairie to Minnesota tallgrass sand savanna (CV 0.20–0.45) and generally less than that of production at the same sites. Temporal variability of evenness spans a greater range of CV than richness, and it is greater than that of production in some sites but less in other sites. This natural temporal variability may mask undesirable changes in Great Plains grasslands vegetation. Consequently, we suggest that managers consider using a relatively narrow NRV (interquartile range of all richness or evenness values observed in reference conditions) for designating a surveillance threshold, at which

  16. The role of fire in managing for biological diversity on native rangelands of the Northern Great Plains

    Science.gov (United States)

    Carolyn Hull Sieg

    1997-01-01

    A strategy for using fire to manage for biological diversity on native rangelands in the Northern Great Plains incorporates an understanding of its past frequency, timing and intensity. Historically, lightning and humans were the major fire setters, and the role of fire varied both in space and time. A burning regime that includes fires at various intervals, seasons...

  17. Combating Terrorism Within Local Policing Through Crime Reduction: Using Real-Time, Situational Awareness Within a Distributed Common Operating Picture to Combat all Crime and Terrorism V2I2SION Process and SAFECOP Pilot Project

    Science.gov (United States)

    2013-03-01

    revealed the presence of two white males, one with a tattoo, driving a white older model Ford Aerostar van. The van had the faded words “ Coca Cola ” on the...to the Coca Cola Corporation at Fowler/59th St. regarding the leads on the van. The manager sent the detectives to the Greater Tampa Bay Auto...the underpinnings of each crime category listed are illicit financial gain, local law enforcement officials, with a strong crime fighting strategy

  18. The Effect of Two Soft Drinks on Bracket Bond Strength and on Intact and Sealed Enamel: An In Vitro Study

    OpenAIRE

    Pasha, Azam; Sindhu, D; Nayak, Rabindra S; Mamatha, J; Chaitra, K R; Vishwakarma, Swati

    2015-01-01

    Background and Objectives: This study was conducted to evaluate the effect of two soft drinks, Coca-Cola and Mirinda orange on bracket bond strength, on adhesive remnant on teeth after debonding the bracket, and to observe by means of scanning electron microscope (SEM) the effect of these drinks on intact and sealed enamel. Methods: 120 non-carious maxillary premolar teeth already extracted for Orthodontic purposes were taken and divided into three groups, i.e., Coca-Cola drink, Mirinda orang...

  19. Redesigning Acquisition Processes: A New Methodology Based on the Flow of Knowledge and Information

    Science.gov (United States)

    2001-07-01

    their audiences and, in the process of doing so, manage to make a profit. The Value of Information One interesting aspect of information is that it has...different nature of the attributes above in a business context. The “corporate war” between Coca-Cola and Pepsi in the 1980s was largely one of product...differentiation (Ramsey, 1987). Both Coca-Cola and Pepsi tried to increase their shares of the “cola” soft drink market by launching new differentiated

  20. Effect of pH and comedication on gastrointestinal absorption of posaconazole: monitoring of intraluminal and plasma drug concentrations.

    Science.gov (United States)

    Walravens, Jeroen; Brouwers, Joachim; Spriet, Isabel; Tack, Jan; Annaert, Pieter; Augustijns, Patrick

    2011-11-01

    Posaconazole (Noxafil®) is an extended-spectrum triazole antifungal agent for prevention and treatment of invasive fungal infections. An inadequate dietary intake and abnormal gastric pH levels are common in critically ill patients receiving antifungal treatment with posaconazole, resulting in unpredictable bioavailability and sub-therapeutic plasma concentrations. This study was carried out to elucidate the impact of pH on posaconazole absorption and to explore the underlying mechanisms of enhanced intestinal absorption when coadministering an acidic carbonated beverage. In contrast to previously published studies, in which only plasma concentrations were determined, we also explored the gastric and intestinal behaviour of posaconazole after a single oral dose. A crossover study was performed in five healthy subjects. A single dose (10 mL) of posaconazole suspension (40 mg/mL) was administered orally in four different conditions: with 330 mL of water (condition 1); with 330 mL of a cola beverage [Coca-Cola®] (condition 2); with 330 mL of water following intake of the proton pump inhibitor esomeprazole 40 mg once daily for 3 days (condition 3); or with 330 mL of Coca-Cola® following intake of esomeprazole 40 mg once daily for 3 days (condition 4). After administration, gastrointestinal fluid and plasma samples were collected at regular time points, and posaconazole concentrations were determined. Compared with administration with water, coadministration of Coca-Cola® did not alter the pH of the intraluminal environment but did significantly increase posaconazole gastric concentrations (+102%; p Coca-Cola® and prolonged gastric residence. Coadministration of esomeprazole led to an increased gastric pH, which was accompanied by decreased posaconazole absorption; the mean plasma and gastric area under the concentration-time curve (AUC) values decreased by 37% and 84%, respectively. Simultaneous intake of Coca-Cola® could not completely compensate for the

  1. Erosive Effect of Different Soft Drinks on Enamel Surface in vitro: Application of Stylus Profilometry.

    Science.gov (United States)

    Barac, Radomir; Gasic, Jovanka; Trutic, Natasa; Sunaric, Slavica; Popovic, Jelena; Djekic, Petar; Radenkovic, Goran; Mitic, Aleksandar

    2015-01-01

    To assess the erosive potential of various soft drinks by measuring initial pH and titratable acidity (TA) and to evaluate enamel surface roughness using different exposure times. The initial pH of the soft drinks (group 1: Coca-Cola; group 2: orange juice; group 3: Cedevita; group 4: Guarana, and group 5: strawberry yoghurt) was measured using a pH meter, and TA was measured by titration with NaOH. Enamel samples (n = 96), cut from unerupted human third molars, were randomly assigned to 6 groups: experimental (groups 1-5) and control (filtered saliva). The samples were exposed to 50 ml of soft drinks for 15, 30 and 60 min, 3 times daily, during 10 days. Between immersions, the samples were kept in filtered saliva. Enamel surface roughness was measured by diamond stylus profilometer using the following roughness parameters: Ra, Rq, Rz, and Ry. Data were analyzed by one-way ANOVA, Tukey's post hoc and Student-Newman-Keuls post hoc tests. The pH values of the soft drinks ranged from 2.52 (Guarana) to 4.21 (strawberry yoghurt). Orange juice had the highest TA, requiring 5.70 ml of NaOH to reach pH 7.0, whereas Coca-Cola required only 1.87 ml. Roughness parameters indicated that Coca-Cola had the strongest erosion potential during the 15 min of exposure, while Coca-Cola and orange juice were similar during 30- and 60-min exposures. There were no significant differences related to all exposure times between Guarana and Cedevita. Strawberry yoghurt did not erode the enamel surface regardless of the exposure time. All of the tested soft drinks except yoghurt were erosive. Erosion of the enamel surfaces exposed to Coca-Cola, orange juice, Cedevita, and Guarana was directly proportional to the exposure time. © 2015 S. Karger AG, Basel.

  2. The Effect of Two Soft Drinks on Bracket Bond Strength and on Intact and Sealed Enamel: An In Vitro Study.

    Science.gov (United States)

    Pasha, Azam; Sindhu, D; Nayak, Rabindra S; Mamatha, J; Chaitra, K R; Vishwakarma, Swati

    2015-01-01

    This study was conducted to evaluate the effect of two soft drinks, Coca-Cola and Mirinda orange on bracket bond strength, on adhesive remnant on teeth after debonding the bracket, and to observe by means of scanning electron microscope (SEM) the effect of these drinks on intact and sealed enamel. 120 non-carious maxillary premolar teeth already extracted for Orthodontic purposes were taken and divided into three groups, i.e., Coca-Cola drink, Mirinda orange, and control (artificial saliva) group. Brackets were bonded using conventional methods. Teeth were kept in soft drinks for 15 days, for 15 min, 3 times a day, separated by intervals of 2 h. At other times, they were kept in artificial saliva. The samples, thus obtained were evaluated for shear bond strength using the universal testing machine and subsequently subjected for adhesive remnant index (ARI) scores. SEM study on all the three groups was done for evaluating enamel surface of the intact and sealed enamel. The lowest mean resistance to shearing forces was shown by Mirinda orange group (5.30 ± 2.74 Mpa) followed by Coca-Cola group (6.24 ± 1.59 Mpa) and highest resistance to shearing forces by control group (7.33 ± 1.72 Mpa). The ARI scores revealed a cohesive failure in control samples and an adhesive failure in Mirinda and cola samples. SEM results showed areas of defect due to erosion caused by acidic soft drinks on intact and sealed enamel surface. Mirinda group showed the lowest resistance to shearing forces, followed by Coca-Cola group and with the highest resistance to shearing forces by the control group. There were significant differences between the control group and the study groups. Areas of defects, which were caused by erosion related to acidic soft drinks on the enamel surface around the adhesive, were seen. Areas of defects caused by Coca-Cola were more extensive when compared to Mirinda orange drink.

  3. The Effect of Two Soft Drinks on Bracket Bond Strength and on Intact and Sealed Enamel: An In Vitro Study

    Science.gov (United States)

    Pasha, Azam; Sindhu, D; Nayak, Rabindra S; Mamatha, J; Chaitra, K R; Vishwakarma, Swati

    2015-01-01

    Background and Objectives: This study was conducted to evaluate the effect of two soft drinks, Coca-Cola and Mirinda orange on bracket bond strength, on adhesive remnant on teeth after debonding the bracket, and to observe by means of scanning electron microscope (SEM) the effect of these drinks on intact and sealed enamel. Methods: 120 non-carious maxillary premolar teeth already extracted for Orthodontic purposes were taken and divided into three groups, i.e., Coca-Cola drink, Mirinda orange, and control (artificial saliva) group. Brackets were bonded using conventional methods. Teeth were kept in soft drinks for 15 days, for 15 min, 3 times a day, separated by intervals of 2 h. At other times, they were kept in artificial saliva. The samples, thus obtained were evaluated for shear bond strength using the universal testing machine and subsequently subjected for adhesive remnant index (ARI) scores. SEM study on all the three groups was done for evaluating enamel surface of the intact and sealed enamel. Results: The lowest mean resistance to shearing forces was shown by Mirinda orange group (5.30 ± 2.74 Mpa) followed by Coca-Cola group (6.24 ± 1.59 Mpa) and highest resistance to shearing forces by control group (7.33 ± 1.72 Mpa). The ARI scores revealed a cohesive failure in control samples and an adhesive failure in Mirinda and cola samples. SEM results showed areas of defect due to erosion caused by acidic soft drinks on intact and sealed enamel surface. Conclusion: Mirinda group showed the lowest resistance to shearing forces, followed by Coca-Cola group and with the highest resistance to shearing forces by the control group. There were significant differences between the control group and the study groups. Areas of defects, which were caused by erosion related to acidic soft drinks on the enamel surface around the adhesive, were seen. Areas of defects caused by Coca-Cola were more extensive when compared to Mirinda orange drink. PMID:26668477

  4. Simulating the Evolution of Fluid Underpressures in the Great Plains, by Incorporation of Tectonic Uplift and Tilting, with a Groundwater Flow Model

    Directory of Open Access Journals (Sweden)

    Amjad M. J. Umari

    2018-01-01

    Full Text Available Underpressures (subhydrostatic heads in the Paleozoic units underlying the Great Plains of North America are a consequence of Cenozoic uplift of the area. Based on tectonostratigraphic data, we have developed a cumulative uplift history with superimposed periods of deposition and erosion for the Great Plains for the period from 40 Ma to the present. Uplift, deposition, and erosion on an 800 km geologic cross-section extending from northeast Colorado to eastern Kansas is represented in nine time-stepped geohydrologic models. Sequential solution of the two-dimensional diffusion equation reveals the evolution of hydraulic head and underpressure in a changing structural environment after 40 Ma, culminating in an approximate match with the measured present-day values. The modeled and measured hydraulic head values indicate that underpressures increase to the west. The 2 to 0 Ma model indicates that the present-day hydraulic head values of the Paleozoic units have not reached steady state. This result is significant because it indicates that present-day hydraulic heads are not at equilibrium, and underpressures will increase in the future. The pattern uncovered by the series of nine MODFLOW models is of increased underpressures with time. Overall, the models indicate that tectonic uplift explains the development of underpressures in the Great Plains.

  5. Partners in flight bird conservation plan for the Upper Great Lakes Plain (Physiographic Area 16)

    Science.gov (United States)

    Knutson, M.G.; Butcher, G.; Fitzgerald, J.; Shieldcastle, J.

    2001-01-01

    1 November 2001. Conservation of bird habitats is a major focus of effort by Partners in Flight, an international coalition of agencies, citizens, and other groups dedicated to 'keeping common birds common'. USGS worked on a planning team to publish a bird conservation plan for the Upper Great Lakes Plain ecoregion (PIF 16), which includes large portions of southern Wisconsin, southern Michigan and parts of Minnesota, Iowa, Illinois, Indiana, and Ohio. The conservation plan outlines specific habitat restoration and bird population objectives for the ecoregion over the next decade. The plan provides a context for on-the-ground conservation implementation by the US Fish and Wildlife Service, the USDA Natural Resources Conservation Service, the US Forest Service, states, and conservation groups. Citation: Knutson, M. G., G. Butcher, J. Fitzgerald, and J. Shieldcastle. 2001. Partners in Flight Bird Conservation Plan for The Upper Great Lakes Plain (Physiographic Area 16). USGS Upper Midwest Environmental Sciences Center in cooperation with Partners in Flight, La Crosse, Wisconsin. Download from website: http://www.blm.gov/wildlife/pifplans.htm. The Upper Great Lakes Plain covers the southern half of Michigan, northwest Ohio, northern Indiana, northern Illinois, southern Wisconsin, and small portions of southwest Minnesota and northwest Iowa. Glacial moraines and dissected plateaus are characteristic of the topography. Broadleaf forests, oak savannahs, and a variety of prairie communities are the natural vegetation types. A oDriftless Areao was not glaciated during the late Pleistocene and emerged as a unique area of great biological diversity. Priority bird species for the area include the Henslow's Sparrow, Sedge Wren, Bobolink, Golden-winged Warbler, Cerulean Warbler, Black-billed Cuckoo, and Red-headed Woodpecker. There are many large urban centers in this area whose growth and sprawl will continue to consume land. The vast majority of the presettlement forest and

  6. Coca leaf chewing as therapy for cocaine maintenance.

    Science.gov (United States)

    Hurtado-Gumucio, J

    2000-10-01

    Major ethnic groups in Bolivia (Aymaras and Quechuas) have chewed the coca leaf for generations upon generations without health problems. The effects of coca leaf chewing produce a level of social and economic adaptation that is beyond what is normally possible. This was a major factor during the Spanish colonization of Bolivia, when forced native labor was used extensively. The cocaine base, or "pasta", may be seen as a type of South American crack. Its obligatory method of administration is smoking. A primary condition of the "pasta" smoker is compulsive drug-search behavior and addiction to cocaine base destroys emotional and mental balance. Socio-economic maladjustment is the norm amongst "pasta" addicts. Since 1984 I have recommended the chewing of the coca leaf, between 100 to 200 grams of coca leaf per week for the treatment of cocaine dependence. Since this treatment was dispensed on an ad hoc basis, it was not possible to measure the relapses. However, an assessment was conducted on the basis of mental condition and level of social and economic adaptation before and after treatment. The patent's level of social acceptance, before treatment, only reached 60% at most, and after treatment, 26% improved their level of adaptation. Four patients among 50 reached an adaptation level of 100%. Upon final assessment, the level of social adaptation prior to treatment was only 28%, after treatment as many as 48.8% of the patients were socially adapted.

  7. Saline systems of the Great Plains of western Canada: an overview of the limnogeology and paleolimnology

    Science.gov (United States)

    Last, William M; Ginn, Fawn M

    2005-01-01

    In much of the northern Great Plains, saline and hypersaline lacustrine brines are the only surface waters present. As a group, the lakes of this region are unique: there is no other area in the world that can match the concentration and diversity of saline lake environments exhibited in the prairie region of Canada and northern United States. The immense number of individual salt lakes and saline wetlands in this region of North America is staggering. Estimates vary from about one million to greater than 10 million, with densities in some areas being as high as 120 lakes/km2. Despite over a century of scientific investigation of these salt lakes, we have only in the last twenty years advanced far enough to appreciate the wide spectrum of lake types, water chemistries, and limnological processes that are operating in the modern settings. Hydrochemical data are available for about 800 of the lake brines in the region. Composition, textural, and geochemical information on the modern bottom sediments has been collected for just over 150 of these lakes. Characterization of the biological and ecological features of these lakes is based on even fewer investigations, and the stratigraphic records of only twenty basins have been examined. The lake waters show a considerable range in ionic composition and concentration. Early investigators, concentrating on the most saline brines, emphasized a strong predominance of Na+ and SO4-2 in the lakes. It is now realized, however, that not only is there a complete spectrum of salinities from less than 1 ppt TDS to nearly 400 ppt, but also virtually every water chemistry type is represented in lakes of the region. With such a vast array of compositions, it is difficult to generalize. Nonetheless, the paucity of Cl-rich lakes makes the northern Great Plains basins somewhat unusual compared with salt lakes in many other areas of the world (e.g., Australia, western United States). Compilations of the lake water chemistries show distinct

  8. Influence of various acidic beverages on tooth erosion. Evaluation by a new method.

    Directory of Open Access Journals (Sweden)

    Stefan Zimmer

    Full Text Available We have analyzed the loss of enamel and dentine after exposure to different non-alcoholic drinks with a simple new method using bovine teeth. 100 enamel and 100 dentine specimens from freshly extracted bovine incisors were randomly attributed to 10 groups (n=10 for enamel and dentine each. Prior to the start of the experiment all specimens were weighed using a precision balance. The mean initial masses (SD were 35.8 mg (7.2 for enamel and 24.7 mg (7.0 for dentine. No statistically significant differences were found between groups for initial masses (p>0.05, ANOVA with Bonferroni post hoc test. Thereafter, all specimens of one group were simultaneously placed in 200 ml of the following fluids: Coca-Cola, Coca-Cola light, Sprite, apple juice, Red Bull, orange juice, Bonaqua Fruits (Mango-Acai, tap water, chlorinated swimming pool water, and lemon juice. Fluids were continuously ventilated at 37° C for 7 days. Thereafter the specimens were weighed again and the mean mass loss was calculated.The values were (enamel/dentine: Coca-Cola 7.5 mg/6.6 mg; Coca-Cola light 5.2 mg/3.5 mg, Sprite 26.1 mg/17.7 mg, apple juice 27.1 mg/15.2 mg, Red Bull 16.6 mg/17.0 mg, orange juice 24.3 mg/20.2 mg, Bonaqua Fruits (Mango-Acai 17.8 mg/16.2 mg, tap water -0.2 mg/-0.3 mg, swimming pool water -0.3 mg/-0.2 mg, and lemon juice 32.0 mg/28.3 mg. From all drinks, Cola and Cola light showed the least erosivity (p<0.001, ANOVA with Bonferroni post hoc test whereas lemon juice showed statistically significant higher erosivity than all other drinks except Sprite and apple juice (p<0.01, ANOVA with Bonferroni post hoc test.In conclusion, erosivity of common non-alcoholic drinks varies widely. For example, Sprite, apple juice, and orange juice are about five times more erosive than Coca-Cola light. The findings from the present study should be taken into account in choosing a diet that provides satisfactory nutrition while minimizing tooth erosion.

  9. Valuation of brands and intellectual capital

    OpenAIRE

    Fernández, Pablo

    2002-01-01

    In this paper we review several methods used for valuing brands. Among them, those of Interbrand, Damodaran, Financial World, Houlihan Valuation Advisors, Market Facts, Young & Rubicam and CDB Research & Consulting. In particular, we analyze in depth the valuations of Kellogg's and Coca-Cola performed by Damodaran and the method proposed by Interbrand. Damodaran valued the Coca-Cola brand at 24.6 billion dollars in 1993 and at 102.6 billion dollars in 1998. In recent years, a lot has been sai...

  10. Alcohol-Induced Physiological Displacements and Their Effects on Flight-Related Functions

    Science.gov (United States)

    1982-03-01

    measured height and weight (6). One part bourbon per two parts of Coca Cola were mixed, divided equally into three drinks and drunk at an even rate over a...temporary protection against a plasma volume decrease (21). In our study, the imbibed volume of alcohol plus Coca Cola (about 350-550 ml) temporarily...amE E T Office of Aviation Medicine MAY 2 7 1982 Washington, D.C. 20591A~A C.-, t(Jin NOTICE This document is disseminated under the sponsorship of

  11. Effect of Commonly Used Beverage, Soft Drink, and Mouthwash on Force Delivered by Elastomeric Chain: A Comparative In Vitro Study

    OpenAIRE

    Kumar, Kiran; Shetty, Sharath; Krithika, M J; Cyriac, Bobby

    2014-01-01

    Background: The objective was to evaluate and compare the effect of Coca-Cola®, tea, Listerine® mouthwash on the force delivered by elastomeric chain in vitro. Materials and Methods: Four specimen groups (distilled water, Coca-Cola®, tea, Listerine® mouthwash) with a total sample size of 480 specimens. A specimen is described as a four link grey close elastomeric chain. Jigs, each with a series of pins set 25 mm apart, was used to hold stretched elastomeric chains at a...

  12. Evaluation of Staining-Dependent Colour Changes in Resin Composites Using Principal Component Analysis.

    Science.gov (United States)

    Manojlovic, D; Lenhardt, L; Milićević, B; Antonov, M; Miletic, V; Dramićanin, M D

    2015-10-09

    Colour changes in Gradia Direct™ composite after immersion in tea, coffee, red wine, Coca-Cola, Colgate mouthwash, and distilled water were evaluated using principal component analysis (PCA) and the CIELAB colour coordinates. The reflection spectra of the composites were used as input data for the PCA. The output data (scores and loadings) provided information about the magnitude and origin of the surface reflection changes after exposure to the staining solutions. The reflection spectra of the stained samples generally exhibited lower reflection in the blue spectral range, which was manifested in the lower content of the blue shade for the samples. Both analyses demonstrated the high staining abilities of tea, coffee, and red wine, which produced total colour changes of 4.31, 6.61, and 6.22, respectively, according to the CIELAB analysis. PCA revealed subtle changes in the reflection spectra of composites immersed in Coca-Cola, demonstrating Coca-Cola's ability to stain the composite to a small degree.

  13. Vulnerability of grazing and confined livestock in the Northern Great Plains to projected mid- and late- 21st century climate

    Science.gov (United States)

    The Northern Great Plains (NGP) region – Montana, Wyoming, Colorado, North Dakota, South Dakota and Nebraska – is a largely rural area that provides important agricultural and ecological services, including biological diversity. The NGP is projected to experience rising atmospheric CO2, warming and ...

  14. Vulnerability of grazing and confined livestock in the Northern Great Plains to projected mid- and late-twenty-first century climate

    Science.gov (United States)

    The Northern Great Plains (NGP) region of the United States – which comprises Montana, Wyoming, Colorado, North Dakota, South Dakota and Nebraska – is a largely rural area that provides important agricultural and ecological services, including biological diversity. The region contains 25% of the Nat...

  15. A Single Platinum Microelectrode for Identifying Soft Drink Samples

    Directory of Open Access Journals (Sweden)

    Lígia Bueno

    2012-01-01

    Full Text Available Cyclic voltammograms recorded with a single platinum microelectrode were used along with a non-supervised pattern recognition, namely, Principal Component Analysis, to conduct a qualitative analysis of sixteen different brands of carbonated soft drinks (Kuat, Soda Antarctica, H2OH!, Sprite 2.0, Guarana Antarctica, Guarana Antarctica Zero, Coca-Cola, Coca-Cola Zero, Coca-Cola Plus, Pepsi, Pepsi Light, Pepsi Twist, Pepsi Twist Light, Pepsi Twist 3, Schin Cola, and Classic Dillar’s. In this analysis, soft drink samples were not subjected to pre-treatment. Good differentiation among all the analysed soft drinks was achieved using the voltammetric data. An analysis of the loading plots shows that the potentials of −0.65 V, −0.4 V, 0.4 V, and 0.750 V facilitated the discrimination process. The electrochemical processes related to this potential are the reduction of hydrogen ions and inhibition of the platinum oxidation by the caffeine adsorption on the electrode surface. Additionally, the single platinum microelectrode was useful for the quality control of the soft drink samples, as it helped to identify the time at which the beverage was opened.

  16. Twitter as driver of stock price

    OpenAIRE

    Jubbega, Annika

    2012-01-01

    The goal of this research is to examine the dynamic relationship of Twitter and stock price, by examining the effects for the ten most valuable brands according Interbrand (2010): Coca-Cola, IBM, Microsoft, Google, McDonald’s, Intel, Nokia, Disney, Toyota and Cisco. A VAR modelling approach captures the short and long term effects of Twitter to stock price and stock price to Twitter. Effects were found for 5 of the 10 brand. For Coca-Cola and Toyota, the number of brand sentiment tweets dri...

  17. Analytical study of the effects of the Low-Level Jet on moisture convergence and vertical motion fields at the Southern Great Plains Cloud and Radiation Testbed site

    Energy Technology Data Exchange (ETDEWEB)

    Bian, X.; Zhong, S.; Whiteman, C.D.; Stage, S.A. [Pacific Northwest National Lab., Richland, WA (United States)

    1996-04-01

    The Atmospheric Radiation Measurement (ARM) Southern Great Plains (SGP) Cloud and Radiation Testbed (CART) is located in a region that is strongly affected by a prominent meteorological phenomenon--the Great Plains Low-Level Jet (LLJ). Observations have shown that the LLJ plays a vital role in spring and summertime cloud formation and precipitation over the Great Plains. An improved understanding of the LLJ characteristics and its impact on the environment is necessary for addressing the fundamental issue of development and testing of radiational transfer and cloud parameterization schemes for the general circulation models (GCMs) using data from the SGP CART site. A climatological analysis of the summertime LLJ over the SGP has been carried out using hourly observations from the National Oceanic and Atmospheric Administration (NOAA) Wind Profiler Demonstration Network and from the ARM June 1993 Intensive Observation Period (IOP). The hourly data provide an enhanced temporal and spatial resolution relative to earlier studies which used 6- and 12-hourly rawinsonde observations at fewer stations.

  18. Social control as supplyside harm reduction strategy The case of an indigenous coca growing community in Peru

    Directory of Open Access Journals (Sweden)

    GARCIA-YI, Jaqueline

    2014-05-01

    Full Text Available Traditional coca uses have taken place in Peru and Bolivia from three thousand years. International organizations have urged the implementation of “zero-coca” growing policies in those countries, although without tangible results. Supply-side harm reduction strategies are currently being implemented in Bolivia, which rely on social control to limit, although not totally abolish coca growing. In this article, the different motivations for traditional coca growing are extensively reviewed, and the data from a survey conducted with 496 farmers in an indigenous community is examined, in order to provide a comprehensive overview of the coca-growing problem and to evaluate if social control could potentially influence the scale of coca growing in Peru. The results suggest that social control variables, such as attachment, involvement, and beliefs, seem to limit coca-growing areas. Those factors have been largely overlooked and may offer an opportunity to reduce coca areas if explicitly considered in anti-drug policy design.

  19. Supplementation of soft drinks with metallic ions reduces dissolution of bovine enamel

    Directory of Open Access Journals (Sweden)

    Heloisa Aparecida Barbosa da Silva Pereira

    2013-07-01

    Full Text Available OBJECTIVE: The aim of this study was to evaluate the effect of the addition of metallic ions to carbonated drinks on their erosive potential. MATERIAL AND METHODS: Powdered enamel was added to carbonated beverages (Coca-ColaTM or Sprite ZeroTM and shaken for 30 s. The samples were then immediately centrifuged and the supernatant removed. This procedure was repeated 5 times with the beverages containing Cu2+, Mg2+, Mn2+ or Zn2+ (1.25-60 mmol/L. For Coca-ColaTM, the concentration of each ion that exhibited the highest protection was also evaluated in combination with Fe2+. The phosphate or calcium released were analyzed spectrophotometrically. Data were analyzed using ANOVA and Tukey's test (p<0.05. RESULTS: For Coca-ColaTM, the best protective effect was observed for Zn2+ alone (10 mmol/L or in combination (1 mmol/L with other ions (12% and 27%, respectively, when compared with the control. Regarding Sprite ZeroTM, the best protective effect was observed for Cu2+ at 15 and 30 mmol/L, which decreased the dissolution by 22-23%. Zn2+ at 2.5 mmol/L also reduced the dissolution of powdered enamel by 8%. CONCLUSIONS: The results suggest that the combination of metallic ions can be an alternative to reduce the erosive potential of Coca-ColaTM. Regarding Sprite ZeroTM, the addition of Cu2+ seems to be the best alternative.

  20. Evaluation of heavy metals in the process of composting organic waste of coca leaves

    Directory of Open Access Journals (Sweden)

    Apaza-Condori Emma Eva

    2015-11-01

    Full Text Available The present study is to evaluate the total concentrations of the heavy metals in waste compost samples from coca leaf. This work was carried out Kallutaca Experimental Center, Biofertilizers module Career Agricultural Engineering at the Public University of El Alto, La Paz municipality of Laja. Posed treatments were: T1 (+ Yogurt Coca wastes; T2 (Coca wastes + whey; T3 (Coca wastes + yeast and T4 (Control. The design was completely randomized with 4 treatments and 3 repetitions. The concentration of heavy metals (cadmium, copper, nickel, lead, mercury and chromium; they were categorized into Class A, for the four treatments according to the classifications established by Moreno & Moral (2008.

  1. Corporate sponsorship of physical activity promotion programmes: part of the solution or part of the problem?

    OpenAIRE

    Jane, Ben; Gibson, Kass

    2017-01-01

    Background\\ud Parklives is a programme intended to raise levels of physical activity across the UK, funded by Coca-Cola GB and delivered in association with Local Authorities and other organizations. Such public-private partnerships have been advocated by many however critics suggest that the conflict between stakeholder motives is too great.\\ud Methods\\ud This study conducted a content analysis of twitter content related to the ParkLives physical activity programme. Images and text were anal...

  2. Assessing drought risk under climate change in the US Great Plains via evaporative demand from downscaled GCM projections

    Science.gov (United States)

    Dewes, C.; Rangwala, I.; Hobbins, M.; Barsugli, J. J.

    2016-12-01

    Drought conditions in the US Great Plains occur primarily in response to periods of low precipitation, but they can be exacerbated by enhanced evaporative demand (E0) during periods of elevated temperatures, radiation, advection, and/or decreased humidity. A number of studies project severe to unprecedented drought conditions for this region later in the 21st century. Yet, we have found that methodological choices in the estimation of E0 and the selection of global climate model (GCM) output account for large uncertainties in projections of drought risk. Furthermore, the coarse resolution of GCMs offers little usability for drought risk assessments applied to socio-ecological systems, and users of climate data for that purpose tend to prefer existing downscaled products. Here we derive a physically based estimation of E0 - the FAO56 Penman-Monteith reference evapotranspiration - using driving variables from the Multivariate Adaptive Constructed Analogs (MACA) dataset, which have a spatial resolution of approximately 4 km. We select downscaled outputs from five CMIP5 GCMs, whereby we aim to represent different scenarios for the future of the Great Plains region (e.g. warm/wet, hot/dry, etc.). While this downscaling methodology removes GCM bias relative to a gridded product for historical data (METDATA), we first examine the remaining bias relative to ground (point) estimates of E0. Next we assess whether the downscaled products preserve the variability of their parent GCMs, in both historical and future (RCP8.5) projections. We then use the E0 estimates to compute multi-scale time series of drought indices such as the Evaporative Demand Drought Index (EDDI) and the Standardized Precipitation-Evaporation Index (SPEI) over the Great Plains region. We also attribute variability and drought anomalies to each of the driving parameters, to tease out the influence of specific model biases and evaluate geographical nuances of E0 drivers. Aside from improved understanding of

  3. Defense Science Board Task Force Report: Predicting Violent Behavior

    Science.gov (United States)

    2012-08-01

    Boeing • Coca Cola • Disney • Intel Corporation D E F E N S E S C I E N C E B O A R D | D E P A R T M E N T O F D E F E N S E DSB TASK FORCE...University of North Carolina Corporations:  Microsoft  Coca Cola  Boeing  Disney D E F E N S E S C I E N C E B O A R D | D E P A R T M E

  4. Air Power in Irregular Warfare

    Science.gov (United States)

    2012-12-01

    that Americans will return and bring with them “radios, TV’s, trucks, boats, watches, iceboxes, medicine, Coca - Cola and many wonderful things.”292 Some...three American contractors were employees of the Northrop Grumman Corporation. During a reconnaissance mission looking for coca fields and drug

  5. Stratigraphic evidence of desertification in the west-central Great Plains within the past 1000 yr

    Science.gov (United States)

    Madole, R.F.

    1994-01-01

    Stratigraphic and geomorphic relations, archaeological data, and eight radiocarbon ages at five widely scattered localities in northeastern Colorado indicate that eolian sand was mobilized over broad areas within the past 1000 yr. The mobilization began after 1 ka, was episodic, and ended at some as yet undetermined time prior to the latter part of the 19th century. Given that climate-model simulations suggest only slight variation in average surface temperature and annual precipitation in this region during the past 1000 yr, this part of the Great Plains evidently is near the threshold of widespread eolian sand transport under the present climate. -Author

  6. 37. Fais dodo, Colas

    OpenAIRE

    Delarue, Georges; Massignon, Geneviève

    2014-01-01

    A) M. Jérôme Bujold, Saint-Jules-de-Maria (Bonaventure), P. Q. 1946 : Recueillie en décembre 1946 Notée par une personne de l’entourage du chanteur. MÉLODIE 37-A Fais dodo, mon titi, mon Colas,Fais dodo, mon titi, mon Colas.Quand papa reviendraApport’ra des p’tits chats.Fais dodo, mon titi, mon p’tit frère,Fais dodo, mon titi, mon Colas. B) Mme Edouard Savoie, Haut-Lamèque (Gloucester), N.-B. 46 : Recueillie en août 1946. PAS DE MÉLODIE NOTÉE Fais dodo, Colas mon p’tit frère,Fais dodo, t’aura...

  7. Incorporating biodiversity into rangeland health: Plant species richness and diversity in great plains grasslands

    Science.gov (United States)

    Symstad, Amy J.; Jonas, Jayne L.

    2011-01-01

    Indicators of rangeland health generally do not include a measure of biodiversity. Increasing attention to maintaining biodiversity in rangelands suggests that this omission should be reconsidered, and plant species richness and diversity are two metrics that may be useful and appropriate. Ideally, their response to a variety of anthropogenic and natural drivers in the ecosystem of interest would be clearly understood, thereby providing a means to diagnose the cause of decline in an ecosystem. Conceptual ecological models based on ecological principles and hypotheses provide a framework for this understanding, but these models must be supported by empirical evidence if they are to be used for decision making. To that end, we synthesize results from published studies regarding the responses of plant species richness and diversity to drivers that are of management concern in Great Plains grasslands, one of North America's most imperiled ecosystems. In the published literature, moderate grazing generally has a positive effect on these metrics in tallgrass prairie and a neutral to negative effect in shortgrass prairie. The largest published effects on richness and diversity were caused by moderate grazing in tallgrass prairies and nitrogen fertilization in shortgrass prairies. Although weather is often cited as the reason for considerable annual fluctuations in richness and diversity, little information about the responses of these metrics to weather is available. Responses of the two metrics often diverged, reflecting differences in their sensitivity to different types of changes in the plant community. Although sufficient information has not yet been published for these metrics to meet all the criteria of a good indicator in Great Plains Grasslands, augmenting current methods of evaluating rangeland health with a measure of plant species richness would reduce these shortcomings and provide information critical to managing for biodiversity.

  8. Mechanisms of diurnal precipitation over the US Great Plains: a cloud resolving model perspective

    Science.gov (United States)

    Lee, Myong-In; Choi, Ildae; Tao, Wei-Kuo; Schubert, Siegfried D.; Kang, In-Sik

    2010-02-01

    The mechanisms of summertime diurnal precipitation in the US Great Plains were examined with the two-dimensional (2D) Goddard Cumulus Ensemble (GCE) cloud-resolving model (CRM). The model was constrained by the observed large-scale background state and surface flux derived from the Department of Energy (DOE) Atmospheric Radiation Measurement (ARM) Program’s Intensive Observing Period (IOP) data at the Southern Great Plains (SGP). The model, when continuously-forced by realistic surface flux and large-scale advection, simulates reasonably well the temporal evolution of the observed rainfall episodes, particularly for the strongly forced precipitation events. However, the model exhibits a deficiency for the weakly forced events driven by diurnal convection. Additional tests were run with the GCE model in order to discriminate between the mechanisms that determine daytime and nighttime convection. In these tests, the model was constrained with the same repeating diurnal variation in the large-scale advection and/or surface flux. The results indicate that it is primarily the surface heat and moisture flux that is responsible for the development of deep convection in the afternoon, whereas the large-scale upward motion and associated moisture advection play an important role in preconditioning nocturnal convection. In the nighttime, high clouds are continuously built up through their interaction and feedback with long-wave radiation, eventually initiating deep convection from the boundary layer. Without these upper-level destabilization processes, the model tends to produce only daytime convection in response to boundary layer heating. This study suggests that the correct simulation of the diurnal variation in precipitation requires that the free-atmospheric destabilization mechanisms resolved in the CRM simulation must be adequately parameterized in current general circulation models (GCMs) many of which are overly sensitive to the parameterized boundary layer

  9. Short-term effects on bone turnover of replacing milk with cola beverages: a 10-day interventional study in young men.

    Science.gov (United States)

    Kristensen, Mette; Jensen, Marlene; Kudsk, Jane; Henriksen, Marianne; Mølgaard, Christian

    2005-12-01

    In the Western world, increased consumption of carbonated soft drinks combined with a decreasing intake of milk may increase the risk of osteoporosis. This study was designed to reflect the trend of replacing milk with carbonated beverages in a group of young men on a low-calcium diet and studies the effects of this replacement on calcium homeostasis and bone turnover. This controlled crossover intervention study included 11 healthy men (22-29 years) who were given a low-calcium basic diet in two 10-day intervention periods with an intervening 10-day washout. During one period, they drank 2.5 l of Coca Cola per day and during the other period 2.5 l of semi-skimmed milk. Serum concentrations of calcium, phosphate, 25-hydroxycholecalciferol, 1,25-dihydroxycholecalciferol (1,25(OH)2D), osteocalcin, bone-specific alkaline phosphatase (B-ALP) and cross-linked C-telopeptides (CTX), plasma intact parathyroid hormone (PTH) and urinary cross-linked N-telopeptides (NTX) were determined at baseline and endpoint of each intervention period. An increase in serum phosphate (Pcola period compared to the milk period. Also, bone resorption was significantly increased following the cola period, seen as increased serum CTX (Pcola with a low-calcium diet induces increased bone turnover compared to a high intake of milk with a low-calcium diet. Thus, the trend towards a replacement of milk with cola and other soft drinks, which results in a low calcium intake, may negatively affect bone health as indicated by this short-term study.

  10. Colombian coca plants. A critical discussion on taxonomic aspects of cultivated Erythroxylum species (Erythroxylaceae)

    International Nuclear Information System (INIS)

    Galindo Bonilla, Aida; Fernandez Alonzo, Jose Luis

    2010-01-01

    Forensic botany is in high demand in Colombia in connection with plant material, mainly coca from illicit crops. The taxonomic study of the two species and four varieties of Erythroxylum P. Browne (Erythroxylaceae) cultivated in Colombia was carried out. Hybridization between E. coca and E. novogranatense and between the two varieties of E. coca is suggested, and important changes in the geographic distribution of all taxa are described. Both, hybridization and changes in distribution patterns are due to anthropic intervention.

  11. Coca-Cola’s case

    OpenAIRE

    Fabregat García, Noelia

    2015-01-01

    Treball final de Grau en Finances i Comptabilitat. Codi: FC1049. Curs acadèmic 2014-2015 Coca-Cola’s case is a research paper based on cocacola bottling companies in Spain. Its aim is to analyse its financial statements and the conclusions about its corresponding profitability and liquidity indicators to finally reach the conclusion that this large reorganizations and the labour force adjustment plan suffered were not really argued and the alleged causes were not certa...

  12. The impact of climate change on agriculture and related resources in the Great Plains

    International Nuclear Information System (INIS)

    Easterling, W.E.

    1991-01-01

    The impacts of climate change on water resources and agriculture in the four Great Plains states Missouri, Iowa, Nebraska and Kansas (MINK), using the anomalously hot and dry weather of the 1930s as a model for climate in the year 2030 and a mechanistic crop simulation model known as the Erosion Productivity Impact Calculator (EPIC), are described. EPIC was modified for climate impact analysis by compiling data sets providing detailed descriptions of farms representative of the MINK region, representing the effect of increased carbon dioxide on crop water use and photosynthetic efficiency, and incorporating daily temperature and precipitation data, monthly solar radiation and humidity levels. Technologies assumed to become available include advances in breeding and biotechnology to increase harvest index, boosting of photosynthetic efficiency, and advances in pest management. If no technological adjustment was incorporated, corn yielded 20% less than baseline, soybeans 15% less and sorghum 8% less. Wheat and alfalfa yielded slightly higher. Incorporation of technological advances greatly reduced negative effects of climate change, with yields raised above baseline for every crop but corn

  13. Response strategies for the Great Plains: Canadian and U.S. perspectives

    International Nuclear Information System (INIS)

    Jackson, C.I.

    1991-01-01

    From a policy point of view, the sharpest contrast between the five Great Plains states and the three Canadian provinces is the much greater significance of the Prairie provinces in Canadian life and national policymaking. The population of the Prairie provinces is substantial, and continues to grow steadily, with most growth concentrated in urban areas. A significant climate change issue in the boreal forest will be the impact of fire, as the forest is fire and insect dominated. The American solution to low precipitation, irrigation, is currently of relatively small importance on the Canadian Prairies. The main indication of general circulation models is that summer evapotranspiration will be more substantial than modest increases in precipitation, and while irrigation development is possible, there is no Canadian equivalent to the Ogallala aquifer. Adjustment or adaptation is as likely to mean adaptation to social and economic stress as much as to climate stress. Nebraska may provide a model for changes required to deal with climate warming, with a substantial problem area, substantial urban centers, and an aquifer recharge rate comparable with extraction rates. 13 refs

  14. Assessing the acidity and total sugar content of four different commercially available beverages commonly consumed by children and its time-dependent effect on plaque and salivary pH

    Directory of Open Access Journals (Sweden)

    Abhishek Jha

    2015-01-01

    Full Text Available Introduction: Sugared beverages such as cola, packaged juice, are known for cariogenicity their intake leads to the immediate drop in plaque and salivary pH, which can be an etiologic factor for dental caries. Objective: The objective was to assess the endogenous acidity and total sugar content of four commercially available beverages commonly consumed by children in India and its effect on salivary and plaque pH. Materials and Methods: A crossover controlled trial was conducted. 60 randomly selected school children from school at south Bangalore, who were meeting the inclusion criteria, were asked to refrain from oral hygiene practices for 24 h till the sample collection. Children were divided into four groups and for each group test drink was given. Plaque and salivary sample were collected at the time of 2, 5, 10, 20, and 30 min and were sent for pH estimation. 7 days of washout time was given for each cross-over and 3 such cross-over was done during the study and the drinks were interchanged. Results: Sweet lassi was found to be having maximum total sugar content of and Coca-Cola had the lowest pH 5.3. Milk showed least sugar content and highest pH (6.7. Study showed a significant drop in pH after consumption of all the test drinks (P = 0. 05. Carbonated beverage, that is, Coca-Cola Showed the maximum drop of pH, followed by Pulpy orange in both the plaque as well as saliva. Coca-Cola showed the drop of plaque pH below the critical level, 5.44 (0.134. Conclusion: Sweet lassi showed the maximum inherent total sugar content, lowest inherent pH and maximum fall in plaque and salivary pH, was found with Coca-Cola.

  15. Preventive effects of different protective agents on dentin erosion: An in vitro investigation.

    Science.gov (United States)

    Poggio, Claudio; Gulino, Chiara; Mirando, Maria; Colombo, Marco; Pietrocola, Giampiero

    2017-01-01

    The purpose of this in vitro study was to evaluate the preventive effects of different protective agents on dentine erosion, measuring mean percentage weight loss. Dissolution of dentine under erosive challenges caused by soft drinks was analyzed: specimens were weighed following each immersion period, with mean percent weight losses calculated. Extracted teeth were sectioned into uniform slabs. Seventy permanent enamel specimens were randomly distributed to seven groups. Initial weights of all dentin specimens were performed. The fluoride pastes Remin Pro, MI Paste Plus, Tooth Mousse, Biorepair, Biorepair Plus and Regenerate were used in this study. A control group was treated just with tap water. The specimens then were immersed in Coca-Cola for a total of 32 min at room temperature. Finally each specimen was dry and weighed. The mass loss was calculated as a percentage of that observed prior the fluoride pastes application. Weight loss data were subjected to Analysis of Variance (One-way ANOVA) followed by Bonferroni's post hoc tests. Percent weight loss of specimens exposed to early stages in Coca-Cola showed linear progression with time. Specimen's application of fluoridated varnishes such as Biorepair or Regenerate, prior immersion in Coca-Cola, significantly protect dentin from demineralization. Otherwise, application of Tooth Mousse or Biorepair Plus increased dentin demineralization starting from 24 min of immersion in Coca-Cola. Despite the limitations of this study, the protective pastes that showed the less weight loss due to the acidic challenge are Biorepair and Regenerate. Key words: Dentine, erosion, protective agents, soft drinks, toothpastes.

  16. Coal Development in the Northern Great Plains. The Impact on Revenues of State and Local Governments. Agricultural Economic Report No. 394.

    Science.gov (United States)

    Stinson, Thomas F.; Voelker, Stanley W.

    Development of Northern Great Plains coal resources will create new demands for state and local government services. Development will also produce increased government revenues. Special taxes on coal production have been enacted in Montana, North Dakota, and Wyoming in order to ensure that state and local governments receive sufficient revenues to…

  17. Global warming likely reduces crop yield and water availability of the dryland cropping systems in the U.S. central Great Plains

    Science.gov (United States)

    We investigated impacts of GCM-projected climate change on dryland crop rotations of wheat-fallow and wheat-corn-fallow in the Central Great Plains (Akron in Colorado, USA) using the CERES 4.0 crop modules in RZWQM2. The climate change scenarios for CO2, temperature, and precipitation were produced ...

  18. Water quality monitoring protocol for wadeable streams and rivers in the Northern Great Plains Network

    Science.gov (United States)

    Wilson, Marcia H.; Rowe, Barbara L.; Gitzen, Robert A.; Wilson, Stephen K.; Paintner-Green, Kara J.

    2014-01-01

    Preserving the national parks unimpaired for the enjoyment of future generations is a fundamental purpose of the National Park Service (NPS). To address growing concerns regarding the overall physical, chemical, and biological elements and processes of park ecosystems, the NPS implemented science-based management through “Vital Signs” monitoring in 270 national parks (NPS 2007). The Northern Great Plains Network (NGPN) is among the 32 National Park Service Networks participating in this monitoring effort. The NGPN will develop protocols over the next several years to determine the overall health or condition of resources within 13 parks located in Nebraska, North Dakota, South Dakota, and Wyoming.

  19. Geographically Sourcing Cocaine’s Origin - Delineation of the Nineteen Major Coca Growing Regions in South America

    Science.gov (United States)

    Mallette, Jennifer R.; Casale, John F.; Jordan, James; Morello, David R.; Beyer, Paul M.

    2016-03-01

    Previously, geo-sourcing to five major coca growing regions within South America was accomplished. However, the expansion of coca cultivation throughout South America made sub-regional origin determinations increasingly difficult. The former methodology was recently enhanced with additional stable isotope analyses (2H and 18O) to fully characterize cocaine due to the varying environmental conditions in which the coca was grown. An improved data analysis method was implemented with the combination of machine learning and multivariate statistical analysis methods to provide further partitioning between growing regions. Here, we show how the combination of trace cocaine alkaloids, stable isotopes, and multivariate statistical analyses can be used to classify illicit cocaine as originating from one of 19 growing regions within South America. The data obtained through this approach can be used to describe current coca cultivation and production trends, highlight trafficking routes, as well as identify new coca growing regions.

  20. The Real Thing

    DEFF Research Database (Denmark)

    Holt Larsen, Henrik

    2017-01-01

    Mangfoldighed, retfærdighed og inklusion var de tre temaer, som blev foldet ud ved et AOM-besøg i Coca- Colas hovedsæde i Atlanta. I alt ca. 12 ledere, der er centralt placeret i f.t. virksomhedens enorme satsning på mangfoldighed og inklusion, præsenterede og diskuterede indbyrdes, hvori denne...... indsats består, hvorfor og hvordan den harmonerer med virksomhedens vision og ledelsesgrundlag, og hvordan den knytter virksomheden til det omliggende samfund, ikke blot i USA i de mange lande, hvor Coca-Colas drikke produceres og sælges....

  1. Comparative riverscape genetics reveals reservoirs of genetic diversity for conservation and restoration of Great Plains fishes.

    Science.gov (United States)

    Osborne, Megan J; Perkin, Joshuah S; Gido, Keith B; Turner, Thomas F

    2014-12-01

    We used comparative landscape genetics to examine the relative roles of historical events, intrinsic traits and landscape factors in determining the distribution of genetic diversity of river fishes across the North American Great Plains. Spatial patterns of diversity were overlaid on a patch-based graphical model and then compared within and among three species that co-occurred across five Great Plains watersheds. Species differing in reproductive strategy (benthic vs. pelagic-spawning) were hypothesized to have different patterns of genetic diversity, but the overriding factor shaping contemporary patterns of diversity was the signature of past climates and geological history. Allelic diversity was significantly higher at southern latitudes for Cyprinella lutrensis and Hybognathus placitus, consistent with northward expansion from southern Pleistocene refugia. Within the historical context, all species exhibited lowered occupancy and abundance in heavily fragmented and drier upstream reaches, particularly H. placitus; a pelagic-spawning species, suggesting rates of extirpation have outpaced losses of genetic diversity in this species. Within most tributary basins, genetically diverse populations of each species persisted. Hence, reconnecting genetically diverse populations with those characterized by reduced diversity (regardless of their position within the riverine network) would provide populations with greater genetic and demographic resilience. We discuss cases where cross-basin transfer may be appropriate to enhance genetic diversity and mitigate negative effects of climate change. Overall, striking similarities in genetic patterns and in response to fragmentation and dewatering suggest a common strategy for genetic resource management in this unique riverine fish assemblage. © 2014 John Wiley & Sons Ltd.

  2. Wintering Sandhill Crane exposure to wind energy development in the central and southern Great Plains, USA

    Science.gov (United States)

    Pearse, Aaron T.; Brandt, David; Krapu, Gary

    2016-01-01

    Numerous wind energy projects have been constructed in the central and southern Great Plains, USA, the main wintering area for midcontinental Sandhill Cranes (Grus canadensis). In an initial assessment of the potential risks of wind towers to cranes, we estimated spatial overlap, investigated potential avoidance behavior, and determined the habitat associations of cranes. We used data from cranes marked with platform transmitting terminals (PTTs) with and without global positioning system (GPS) capabilities. We estimated the wintering distributions of PTT-marked cranes prior to the construction of wind towers, which we compared with current tower locations. Based on this analysis, we found 7% spatial overlap between the distributions of cranes and towers. When we looked at individually marked cranes, we found that 52% would have occurred within 10 km of a tower at some point during winter. Using data from cranes marked after tower construction, we found a potential indication of avoidance behavior, whereby GPS-marked cranes generally used areas slightly more distant from existing wind towers than would be expected by chance. Results from a habitat selection model suggested that distances between crane locations and towers may have been driven more by habitat selection than by avoidance, as most wind towers were constructed in locations not often selected by wintering cranes. Our findings of modest regional overlap and that few towers have been placed in preferred crane habitat suggest that the current distribution of wind towers may be of low risk to the continued persistence of wintering midcontinental Sandhill Cranes in the central and southern Great Plains.

  3. Heat flow measurements in Great Meteor East, Madeira Abyssal Plain, during Discovery Cruise 144

    International Nuclear Information System (INIS)

    Noel, M.

    1984-01-01

    This report describes 21 closely spaced heat flow measurements which were made along two survey lines in an area of faulted sediments east of Great Meteor Seamount in the Madeira Abyssal Plain. The heat flow was found to be correlated with basement topography as mapped by seismic reflection profiling. Data modelling suggests that this is due both to the thermal conductivity contrast between sediments and basement rocks and to the presence of hydrothermal circulation within basement highs. The existence of non-linear temperature profiles in sediments covering basement highs suggests that the underlying circulation is causing an upward movement of porewater. There is no firm evidence to show that the sediment faults act as preferred pathways for porewater advection. (author)

  4. Purchase and consumption: The interdisciplinary nature of analysing food choice

    DEFF Research Database (Denmark)

    Grunert, Klaus G.

    2003-01-01

    We can safely assume that the Coca Cola company is familiar with concepts like segmentation and the marketing mix, and that reading the Garber et al. paper therefore would not have saved them from one of the biggest marketing blunders in history. If there is anything we can learn from the Coca Co...

  5. Land use in the Northern Great Plains region of the U.S. influences the survival and productivity of honey bee colonies

    Science.gov (United States)

    Smart, Matthew; Pettis, Jeff S.; Euliss, Ned H. Jr.; Spivak, Marla S.

    2016-01-01

    The Northern Great Plains region of the US annually hosts a large portion of commercially managed U.S. honey bee colonies each summer. Changing land use patterns over the last several decades have contributed to declines in the availability of bee forage across the region, and the future sustainability of the region to support honey bee colonies is unclear. We examined the influence of varying land use on the survivorship and productivity of honey bee colonies located in six apiaries within the Northern Great Plains state of North Dakota, an area of intensive agriculture and high density of beekeeping operations. Land use surrounding the apiaries was quantified over three years, 2010–2012, and survival and productivity of honey bee colonies were determined in response to the amount of bee forage land within a 3.2-km radius of each apiary. The area of uncultivated forage land (including pasture, USDA conservation program fields, fallow land, flowering woody plants, grassland, hay land, and roadside ditches) exerted a positive impact on annual apiary survival and honey production. Taxonomic diversity of bee-collected pollen and pesticide residues contained therein varied seasonally among apiaries, but overall were not correlated to large-scale land use patterns or survival and honey production. The predominant flowering plants utilized by honey bee colonies for pollen were volunteer species present in unmanaged (for honey bees), and often ephemeral, lands; thus placing honey bee colonies in a precarious situation for acquiring forage and nutrients over the entire growing season. We discuss the implications for land management, conservation, and beekeeper site selection in the Northern Great Plains to adequately support honey bee colonies and insure long term security for pollinator-dependent crops across the entire country.

  6. Mechanisms of Diurnal Precipitation over the United States Great Plains: A Cloud-Resolving Model Simulation

    Science.gov (United States)

    Lee, M.-I.; Choi, I.; Tao, W.-K.; Schubert, S. D.; Kang, I.-K.

    2010-01-01

    The mechanisms of summertime diurnal precipitation in the US Great Plains were examined with the two-dimensional (2D) Goddard Cumulus Ensemble (GCE) cloud-resolving model (CRM). The model was constrained by the observed large-scale background state and surface flux derived from the Department of Energy (DOE) Atmospheric Radiation Measurement (ARM) Program s Intensive Observing Period (IOP) data at the Southern Great Plains (SGP). The model, when continuously-forced by realistic surface flux and large-scale advection, simulates reasonably well the temporal evolution of the observed rainfall episodes, particularly for the strongly forced precipitation events. However, the model exhibits a deficiency for the weakly forced events driven by diurnal convection. Additional tests were run with the GCE model in order to discriminate between the mechanisms that determine daytime and nighttime convection. In these tests, the model was constrained with the same repeating diurnal variation in the large-scale advection and/or surface flux. The results indicate that it is primarily the surface heat and moisture flux that is responsible for the development of deep convection in the afternoon, whereas the large-scale upward motion and associated moisture advection play an important role in preconditioning nocturnal convection. In the nighttime, high clouds are continuously built up through their interaction and feedback with long-wave radiation, eventually initiating deep convection from the boundary layer. Without these upper-level destabilization processes, the model tends to produce only daytime convection in response to boundary layer heating. This study suggests that the correct simulation of the diurnal variation in precipitation requires that the free-atmospheric destabilization mechanisms resolved in the CRM simulation must be adequately parameterized in current general circulation models (GCMs) many of which are overly sensitive to the parameterized boundary layer heating.

  7. Monitoring and Assessing the 2012 Drought in the Great Plains: Analyzing Satellite-Retrieved Solar-Induced Chlorophyll Fluorescence, Drought Indices, and Gross Primary Production

    Directory of Open Access Journals (Sweden)

    Siheng Wang

    2016-01-01

    Full Text Available We examined the relationship between satellite measurements of solar-induced chlorophyll fluorescence (SIF and several meteorological drought indices, including the multi-time-scale standard precipitation index (SPI and the Palmer drought severity index (PDSI, to evaluate the potential of using SIF to monitor and assess drought. We found significant positive relationships between SIF and drought indices during the growing season (from June to September. SIF was found to be more sensitive to short-term SPIs (one or two months and less sensitive to long-term SPI (three months than were the normalized difference vegetation index (NDVI or the normalized difference water index (NDWI. Significant correlations were found between SIF and PDSI during the growing season for the Great Plains. We found good consistency between SIF and flux-estimated gross primary production (GPP for the years studied, and synchronous declines of SIF and GPP in an extreme drought year (2012. We used SIF to monitor and assess the drought that occurred in the Great Plains during the summer of 2012, and found that although a meteorological drought was experienced throughout the Great Plains from June to September, the western area experienced more agricultural drought than the eastern area. Meanwhile, SIF declined more significantly than NDVI during the peak growing season. Yet for senescence, during which time the reduction of NDVI still went on, the reduction of SIF was eased. Our work provides an alternative to traditional reflectance-based vegetation or drought indices for monitoring and assessing agricultural drought.

  8. USSR Report, International Affairs

    Science.gov (United States)

    1987-03-26

    limited opportunities to appeal to a nationwide audience . The limitation on financial resources and absence of access to nationwide radio and television...PRODUCTION TO BEGIN—Yet another drink, Coca-cola will be added to Fanta and Pepsi Cola drinks which are produced in our country. Its production will

  9. Penultimate Glacial-Interglacial Climate Variability in the Southern Great Plains of North America

    Science.gov (United States)

    Bartow-Gillies, E.; Maupin, C. R.; Roark, E. B.; Chou, Y. C.; White, K.; Kampen-Lewis, S. V.; Shen, C. C.

    2017-12-01

    Projections of changes in rainfall under future warming scenarios vary in their sign and intensity over the Southern Great Plains (SGP). A scarcity of local paleoclimate information before the Last Glacial Maximum (LGM) limits our understanding of regional climate responses to changes in mean state and forcing. Here, we present absolutely U/Th-dated oxygen and carbon isotope records from a calcite stalagmite near Georgetown, Texas (30°N, 98°W), spanning 98 to 209 kyr before present (kyr BP). SGP moisture is primarily sourced from the Gulf of Mexico, and precipitation exhibits clear seasonality, with a biannual rainy season divided into late boreal spring and fall. We interpret the oxygen isotopic composition of the stalagmite to reflect changes in rainwater δ18O composition, as well as cave temperature, through time. There are no clear kinetic isotope effects observed within the stalagmite. More negative (positive) δ18O values are a reflection of warmer and wetter (cooler and drier) conditions based on modern observations of rainwater δ18O at the study site. Variations in stalagmite δ13C may be driven by shifts in overlying vegetation type and changes in the rates of karst flow and prior calcite precipitation. The stalagmite records include Marine Isotope Stage (MIS) 5e, an interval where global temperatures may have been as much as 2°C warmer and sea level 4-6 m higher than present. Thus, our δ18O record provides context of unique importance for how SGP hydroclimate may respond to future warming. Prominent features in the δ18O record, including a warm and wet MIS 5e appear to be paced by precession, with the timing of δ18O minima (maxima) broadly consistent with that of maxima (minima) in monthly insolation at 30°N. The δ13C record exhibits a striking similarity to canonical, sawtooth records of glacial-interglacial variability, which suggests Great Plains vegetation communities may be sensitive to the status of Northern Hemisphere glaciation. Our SGP

  10. Pepsi und Coca ewige Rivallen

    OpenAIRE

    POLJAKOW ANDREJ; POLJAKOW WLADIMIR

    2016-01-01

    Fast jeder kennt Pepsi und Coca. Man kann sie treffen praktisch in jedem Geschaeft. Dennoch nicht alle wissen, dass diese Firmen Erzrivallen sind und das ihre Rivallitaet sich seit Ewigkeit dauert. In meinem Artikel, welches ich in der Zusammenarbeit mit meinem Vater schrieb versuchte ich den Weg beider Firmen von der Gruendung bis heutigen Tagen zu beschreiben. Auf diesem Weg trafen sich technologische Aenderungen, Gerichtsverhandlungen, sowie geschickte Tricks. Wichtige Rolle spielt auch Ma...

  11. Efectos toxicológicos y neuropsiquiátricos producidos por consumo de cocaína

    OpenAIRE

    Téllez Mosquera, Jairo; Cote Menéndez, Miguel

    2014-01-01

    Este artículo realiza una revisión sobre la historia, la cultura, los aspectos clínico toxicológicos y los efectos en el comportamiento producidos por el uso agudo y crónico de la cocaína. La cocaína como sustancia psicoactiva sin importar su forma de consumo, una vez dentro del organismo sigue las mismas vías metabólicas, produciendo efecto sobre los diferentes órganos. La toxicidad de la cocaína es debida a su metabolito el benzoilecgonina un potente agonista a...

  12. In vitro evaluation of the erosive potential of viscosity-modified soft acidic drinks on enamel.

    Science.gov (United States)

    Aykut-Yetkiner, Arzu; Wiegand, Annette; Ronay, Valerie; Attin, Rengin; Becker, Klaus; Attin, Thomas

    2014-04-01

    The objective of this in vitro study was to investigate the effect of viscosity-modified soft acidic drinks on enamel erosion. A total of 108 bovine enamel samples (∅ = 3 mm) were embedded in acrylic resin and allocated into six groups (n = 18). Soft acidic drinks (orange juice, Coca-Cola, Sprite) were used both in their regular forms and at a kinetic viscositiy of 5 mm(2)/s, which was adjusted by adding hydroxypropyl cellulose. All solutions were pumped over the enamel surface from a reservoir with a drop rate of 3 ml/min. Each specimen was eroded for 10 min at 20 °C. Erosion of enamel surfaces was measured using profilometry. Data were analyzed using independent t tests and one-way ANOVAs (p Coca-Cola, 5.60 ± 1.04 μm; Sprite, 5.49 ± 0.94 μm; orange juice, 1.35 ± 0.4 μm) than for the viscosity-modified drinks (Coca-Cola, 4.90 ± 0.34 μm; Sprite, 4.46 ± 0.39 μm; orange juice, 1.10 ± 0.22 μm). For both regular and viscosity-modified forms, Coca-Cola and Sprite caused higher enamel loss than orange juice. Increasing the viscosity of acidic soft drinks to 5 mm(2)/s reduced enamel erosion by 12.6-18.7 %. The erosive potential of soft acidic drinks is not only dependent on various chemical properties but also on the viscosity of the acidic solution and can be reduced by viscosity modification.

  13. In vitro demineralization of enamel by orange juice, apple juice, Pepsi Cola and Diet Pepsi Cola.

    Science.gov (United States)

    Grobler, S R; Senekal, P J; Laubscher, J A

    1990-12-01

    Enamel demineralization was studied over periods related to normal use of an orange juice, an apple juice, Pepsi Cola and Diet Pepsi Cola. Rectangular blocks of intact human enamel (3 mm x 3 mm) were cut from teeth, coated with nail varnish except for the enamel surface and exposed to the drinks for 2, 4, 5, 6 or 40 minutes. The amount of calcium released from the enamel into solution was determined with the use of an atomic absorption spectrophotometer. The results showed the following degree of enamel demineralization: Pepsi Cola = orange juice greater than apple juice greater than Diet Pepsi Cola. The results suggest that diet colas are less demineralizing than other acid drinks, and complementary plaque studies indicate that they are also less cariogenic. The study emphasized the importance of acid-type, buffer capacity, pH and the presence of other components on the degree of enamel demineralization.

  14. Future changes in the climatology of the Great Plains low-level jet derived from fine resolution multi-model simulations.

    Science.gov (United States)

    Tang, Ying; Winkler, Julie; Zhong, Shiyuan; Bian, Xindi; Doubler, Dana; Yu, Lejiang; Walters, Claudia

    2017-07-10

    The southerly Great Plains low-level jet (GPLLJ) is one of the most significant circulation features of the central U.S. linking large-scale atmospheric circulation with the regional climate. GPLLJs transport heat and moisture, contribute to thunderstorm and severe weather formation, provide a corridor for the springtime migration of birds and insects, enhance wind energy availability, and disperse air pollution. We assess future changes in GPLLJ frequency using an eight member ensemble of dynamically-downscaled climate simulations for the mid-21st century. Nocturnal GPLLJ frequency is projected to increase in the southern plains in spring and in the central plains in summer, whereas current climatological patterns persist into the future for daytime and cool season GPLLJs. The relationship between future GPLLJ frequency and the extent and strength of anticyclonic airflow over eastern North America varies with season. Most simulations project a westward shift of anticyclonic airflow in summer, but uncertainty is larger for spring with only half of the simulations suggesting a westward expansion. The choice of regional climate model and the driving lateral boundary conditions have a large influence on the projected future changes in GPLLJ frequency and highlight the importance of multi-model ensembles to estimate the uncertainty surrounding the future GPLLJ climatology.

  15. Southern Great Plains Rapid Ecoregional Assessment: pre-assessment report

    Science.gov (United States)

    Assal, Timothy J.; Melcher, Cynthia P.; Carr, Natasha B.

    2015-01-01

    The purpose of the Pre-Assessment Report for the Southern Great Plains Rapid Ecoregional Assessment (REA) is to document the selection process for and final list of Conservation Elements, Change Agents, and Management Questions developed during Phase I. The overall goal of the REAs being conducted for the Bureau of Land Management (BLM) is to provide information that supports regional planning and analysis for the management of ecological resources. The REA provides an assessment of baseline ecological conditions, an evaluation of current risks from drivers of ecosystem change, and a predictive capacity for evaluating future risks. The REA also may be used for identifying priority areas for conservation or restoration and for assessing the cumulative effects of a variety of land uses. There are several components of the REAs. Management Questions, developed by the BLM and partners for the ecoregion, identify the information needed for addressing land-management responsibilities. Conservation Elements represent regionally significant terrestrial and aquatic species and communities that are to be conserved and (or) restored. For each Conservation Element, key ecological attributes will be evaluated to determine the status of each species and community. The REA also will evaluate major drivers of ecosystem change, or Change Agents, currently affecting or likely to affect the status of Conservation Elements in the future. The relationships between Change Agents and key ecological attributes will be summarized using conceptual models. The REA process is a two-phase process. Phase I (pre-assessment) includes developing and finalizing the lists of priority Management Questions, Conservation Elements, and Change Agents, culminating in the REA Pre-Assessment Report.

  16. Short-term effects of replacing milk with cola beverages on insulin-like growth factor-I and insulin-glucose metabolism: a 10 d interventional study in young men.

    Science.gov (United States)

    Hoppe, Camilla; Kristensen, Mette; Boiesen, Marlene; Kudsk, Jane; Fleischer Michaelsen, Kim; Mølgaard, Christian

    2009-10-01

    In the Western world, a trend towards increased consumption of carbonated soft drinks combined with a decreasing intake of milk is observed. This may affect circulating insulin-like growth factor I (IGF-I) and fasting insulin, as seen in pre-pubertal children. The present study was designed to reflect the trend of replacing milk with carbonated beverages in young men and to study the effects of this replacement on IGF-I, IGF-binding protein 3 (IGFBP-3), IGF-I:IGFBP-3 and glucose-insulin metabolism. A randomised, controlled crossover intervention study, in which eleven men aged 22-29 years were given a low-Ca diet in two 10 d periods with 10 d washout in between. In one period, they drank 2.5 litres of Coca Cola(R) per day and the other period 2.5 litres of semi-skimmed milk. Serum IGF-I, IGFBP-3 (RIA), insulin (fluoro immunoassay) and glucose (Cobas) were determined at baseline and end point of each intervention period. Insulin resistance and beta-cell function were calculated with the homeostasis model assessment. A decrease in serum IGF-I was observed in the cola period compared with the milk period (P cola over a 10 d period decreases total IGF-I compared with a high intake of milk, with no effect on glucose-insulin metabolism in adult men. It is unknown whether this is a transient phenomenon or whether it has long-term consequences.

  17. Decreased runoff response to precipitation, Little Missouri River Basin, northern Great Plains, USA

    Science.gov (United States)

    Griffin, Eleanor R.; Friedman, Jonathan M.

    2017-01-01

    High variability in precipitation and streamflow in the semiarid northern Great Plains causes large uncertainty in water availability. This uncertainty is compounded by potential effects of future climate change. We examined historical variability in annual and growing season precipitation, temperature, and streamflow within the Little Missouri River Basin and identified differences in the runoff response to precipitation for the period 1976-2012 compared to 1939-1975 (n = 37 years in both cases). Computed mean values for the second half of the record showed little change (precipitation, but average annual runoff at the basin outlet decreased by 22%, with 66% of the reduction in flow occurring during the growing season. Our results show a statistically significant (p runoff response to precipitation (runoff ratio). Surface-water withdrawals for various uses appear to account for 1°C increases in January through March, are the dominant driver of the observed decrease in runoff response to precipitation in the Little Missouri River Basin.

  18. Arteriopatía periférica crónica inducida por cocaína

    Directory of Open Access Journals (Sweden)

    Sonia Pankl

    2012-02-01

    Full Text Available La trombosis periférica aguda inducida por cocaína ha sido descripta en la literatura, siendo una complicación poco común. Si bien existen comunicaciones que reflejan los efectos crónicos de la cocaína sobre el sistema arterial periférico, no hay casos publicados de tal complicación en ausencia de otros factores de riesgo. Se presenta el caso de una mujer de 22 años de edad con antecedentes de consumo de cocaína intranasal de 3 gramos por semana durante un año, que consultó por claudicación intermitente a los 200 metros asociada a dolor y parestesias en miembro inferior izquierdo de 2 meses de evolución. El ecodoppler arterial evidenció una estenosis mayor del 70% en la arteria femoral superficial izquierda. Se realizaron estudios complementarios descartando otras etiologías probables. Se inició tratamiento con ácido acetilsalicílico, cilostazol y ejercicio reglado, asociado a terapia de apoyo para mantenimiento del cese del consumo de cocaína, con buena respuesta. Se destaca la importancia de la difusión de información a los pacientes, dado que la mayoría de la población desconoce las complicaciones cardiovasculares de dicha adicción. Es indispensable indagar sobre el consumo de cocaína en pacientes jóvenes con arteriopatía sin factores de riesgo aparentes.

  19. The Great Plains low-level jet (LLJ) during the atmospheric radiation measurement (ARM) intensive observation period (IOP)-4 and simulations of land use pattern effect on the LLJ

    Energy Technology Data Exchange (ETDEWEB)

    Wu, Y.; Raman, S. [North Carolina State Univ., Raleigh, NC (United States)

    1996-04-01

    The Great Plains low-level jet (LLJ) is an important element of the low-level atmospheric circulation. It transports water vapor from the Gulf of Mexico, which in turn affects the development of weather over the Great Plains of the central United States. The LLJ is generally recognized as a complex response of the atmospheric boundary layer to the diurnal cycle of thermal forcing. Early studies have attributed the Great Plains LLJ to the diurnal oscillations of frictional effect, buoyancy over sloping terrain, and the blocking effects of the Rocky Mountains. Recent investigations show that the speed of the LLJ is also affected by the soil type and soil moisture. Some studies also suggest that synoptic patterns may play an important role in the development of the LLJ. Land surface heterogeneties significantly affect mesoscale circulations by generating strong contrasts in surface thermal fluxes. Thus one would expect that the land use pattern should have effects on the LLJ`s development and structure. In this study, we try to determine the relative roles of the synoptic forcing, planetary boundary layers (PBL) processes, and the land use pattern in the formation of the LLJ using the observations from the Atmospheric Radiation Measurement (ARM) Intensive Operation Period (IOP)-4 and numerical sensitivity tests.

  20. We are Originarios …"we just aren't from here": coca leaf and identity politics in the Chapare, Bolivia.

    Science.gov (United States)

    Grisaffi, Thomas

    2010-01-01

    This article first examines the ways in which coca leaf acquired an important symbolic value in forging a counter-hegemonic discourse that wove together various strands of class and cultural identity struggles in the Chapare province, Bolivia. The second line of enquiry that runs through this article deals with the conflicts that arose when the coca union mutated into a governing political party. Now that the coca growers' leader, Evo Morales, is President of the Republic he is obliged by the international community to reduce the amount of land under coca cultivation. To do this President Morales has had to rhetorically pull coca leaf apart from Andean tradition. This presents a challenge to the integrity of indigenous-peasant based movements in the Chapare because it brings attention to their constructed nature and thus questions the authenticity of the originario identity.

  1. Testing the Effect of Aggressive Beverage on the Damage of Enamel Structure

    Directory of Open Access Journals (Sweden)

    Mitar Lutovac

    2017-12-01

    Full Text Available BACKGROUND: Dental erosion is a common problem in modern societies, owing to the increased consumption of acid drinks such as soft drinks, sports drinks, fruit juice. Examining the enamel surface with the Atomic Force Microscopy (AFM enables more precise registering and defining the changes of enamel surface structure and microhardness. This method can be used to compare the efficiency of application of different preventive and therapy materials and medicaments in dentistry. The chronic regular consumption of low pH cola drinks encouraged the erosion of the teeth. The loss of anatomy and sensitivity are direct results of acid cola dissolving coronal tooth material. Under the influence of coca cola, a change of crystal structure and nanomorphology on enamel surface occurs. AIM: This paper reflects dental damage from abusive cola drinking, and the clinical presentation can be explained from data presented in this thesis. MATERIAL AND METHODS: The trial was conducted on a total of 40 extracted teeth which were divided into two groups treated with the solution of coca cola during 5 minutes, and then prepared and tested with a standard AFM procedure, type SPM-5200. Quantitative analysis was performed by comparing the roughness parameters (Ra of the treated and non-treated sample. RESULTS: Based on the test of a hypothesis of the existence of differences between the treated and untreated sample, with an application of a t-test, it is shown that there are statistically highly significant differences between Ra of the treated sample with a 5-minute treatment of coca cola and Ra of the same sample without the treatment. CONCLUSION: Use of AFM enables successful monitoring of changes on enamel surface as well as the interpretation of the ultrastructural configuration of the crystal stage and the damage created under the influence of different external factors.

  2. Testing the Effect of Aggressive Beverage on the Damage of Enamel Structure

    Science.gov (United States)

    Lutovac, Mitar; Popova, Olga V.; Macanovic, Gordana; Kristina, Radoman; Lutovac, Bojana; Ketin, Sonja; Biocanin, Rade

    2017-01-01

    BACKGROUND: Dental erosion is a common problem in modern societies, owing to the increased consumption of acid drinks such as soft drinks, sports drinks, fruit juice. Examining the enamel surface with the Atomic Force Microscopy (AFM) enables more precise registering and defining the changes of enamel surface structure and microhardness. This method can be used to compare the efficiency of application of different preventive and therapy materials and medicaments in dentistry. The chronic regular consumption of low pH cola drinks encouraged the erosion of the teeth. The loss of anatomy and sensitivity are direct results of acid cola dissolving coronal tooth material. Under the influence of coca cola, a change of crystal structure and nanomorphology on enamel surface occurs. AIM: This paper reflects dental damage from abusive cola drinking, and the clinical presentation can be explained from data presented in this thesis. MATERIAL AND METHODS: The trial was conducted on a total of 40 extracted teeth which were divided into two groups treated with the solution of coca cola during 5 minutes, and then prepared and tested with a standard AFM procedure, type SPM-5200. Quantitative analysis was performed by comparing the roughness parameters (Ra) of the treated and non-treated sample. RESULTS: Based on the test of a hypothesis of the existence of differences between the treated and untreated sample, with an application of a t-test, it is shown that there are statistically highly significant differences between Ra of the treated sample with a 5-minute treatment of coca cola and Ra of the same sample without the treatment. CONCLUSION: Use of AFM enables successful monitoring of changes on enamel surface as well as the interpretation of the ultrastructural configuration of the crystal stage and the damage created under the influence of different external factors. PMID:29362633

  3. Testing the Effect of Aggressive Beverage on the Damage of Enamel Structure.

    Science.gov (United States)

    Lutovac, Mitar; Popova, Olga V; Macanovic, Gordana; Kristina, Radoman; Lutovac, Bojana; Ketin, Sonja; Biocanin, Rade

    2017-12-15

    Dental erosion is a common problem in modern societies, owing to the increased consumption of acid drinks such as soft drinks, sports drinks, fruit juice. Examining the enamel surface with the Atomic Force Microscopy (AFM) enables more precise registering and defining the changes of enamel surface structure and microhardness. This method can be used to compare the efficiency of application of different preventive and therapy materials and medicaments in dentistry. The chronic regular consumption of low pH cola drinks encouraged the erosion of the teeth. The loss of anatomy and sensitivity are direct results of acid cola dissolving coronal tooth material. Under the influence of coca cola, a change of crystal structure and nanomorphology on enamel surface occurs. This paper reflects dental damage from abusive cola drinking, and the clinical presentation can be explained from data presented in this thesis. The trial was conducted on a total of 40 extracted teeth which were divided into two groups treated with the solution of coca cola during 5 minutes, and then prepared and tested with a standard AFM procedure, type SPM-5200. Quantitative analysis was performed by comparing the roughness parameters (Ra) of the treated and non-treated sample. Based on the test of a hypothesis of the existence of differences between the treated and untreated sample, with an application of a t-test, it is shown that there are statistically highly significant differences between Ra of the treated sample with a 5-minute treatment of coca cola and Ra of the same sample without the treatment. Use of AFM enables successful monitoring of changes on enamel surface as well as the interpretation of the ultrastructural configuration of the crystal stage and the damage created under the influence of different external factors.

  4. International Terrorism: A Chronology (1974 Supplement)

    Science.gov (United States)

    1976-02-01

    Seven bombs exploded at U.S.-owned and other companies in Mexico during the night of February 24. There were no injuries. Pepsi -Cola and Union...branches; Xerox Corporation; and Coca-Cola and Pepsi -Cola bottling companies. 550. September 19 Argentina. The MoNTONEROS killed two persons and...responsibility. 584. December 11 Israel. A man hurled hand grenades into a mov- ie theater audience in Tel Aviv, killing two people, including himself, and

  5. Ground level measurement of nuclei from coal development in the northern Great Plains: baseline measurements. Final report

    Energy Technology Data Exchange (ETDEWEB)

    Davis, B. L.; Johnson, L. R.; Sengupta, S.; Yue, P. C.

    1978-11-01

    The Institute of Atmospheric Sciences of the South Dakota School of Mines and Technology has completed 20 months of ambient air sampling at rural and remote sites in a five-state region of the northern Great Plains. Sampling was accomplished by use of a 27-ft motor home laboratory containing living accommodations for a field crew of two. The laboratory was outfitted with a number of instruments for measurement of pollutant parameters: cloud condensation nuclei, ice nuclei, Aitken nuclei, size distribution information for Aitken size particulate, sulfur dioxide, ozone, raindrop size distributions, and pH of precipitation. In addition, an instrumented meteorological tower provided wind speed, wind direction, ambient air temperature, and dew-point temperature. Instruments varied as to durability and success of operation, but better than 90% data retrieval was possible for the entire 20-month sampling study. Analyses of the large quantities of data obtained were not possible under the initial baseline measurement program, but examination of most parameters indicate that the air masses in the northern Great Plains are still relatively clean and are influenced primarily by local sources of contamination rather than large regional sources. Particulate concentrations in these remote areas are representative of mountain stations or clean rural conditions, and sulfur dioxide concentrations are at the threshold of detectability of the instrument. Precipitation is only very slightly acidic, and no significant quantity of amorphous particles (such as coal dust or combustion products) is found in the quantitative analyses of the high-volume filter collections. A summary of ''average'' conditions observed over the study area is tabulated.

  6. Chronic effects of soft drink consumption on the health state of Wistar rats: A biochemical, genetic and histopathological study

    Science.gov (United States)

    ALKHEDAIDE, ADEL; SOLIMAN, MOHAMED MOHAMED; SALAH-ELDIN, ALAA-ELDIN; ISMAIL, TAMER AHMED; ALSHEHIRI, ZAFER SAAD; ATTIA, HOSSAM FOUAD

    2016-01-01

    The present study was performed to examine the effects of chronic soft drink consumption (SDC) on oxidative stress, biochemical alterations, gene biomarkers and histopathology of bone, liver and kidney. Free drinking water of adult male Wistar rats was substituted with three different soft drinks: Coca-Cola, Pepsi and 7-Up, for three consecutive months. The serum and organs were collected for examining the biochemical parameters associated with bone, liver and kidney functions. Semi-quantitative reverse transcription polymerase chain reaction was used to observe the changes in the expression of genes in the liver and kidney, which are associated with oxidative stress resistance. Histopathological investigations were performed to determine the changes in bone, liver and kidney tissues using hematoxylin and eosin stains. SDC affected liver, kidney and bone function biomarkers. Soft drinks increased oxidative stress, which is represented by an increase in malondialdehyde and a decrease in antioxidant levels. SDC affected serum mineral levels, particularly calcium and phosphorus. Soft drinks downregulated the expression levels of glutathione-S-transferase and super oxide dismutase in the liver compared with that of control rats. Rats administered Coca-Cola exhibited a hepatic decrease in the mRNA expression of α2-macroglobulin compared with rats administered Pepsi and 7-Up. On the other hand, SDC increased the mRNA expression of α1-acid glycoprotein. The present renal studies revealed that Coca-Cola increased the mRNA expression levels of desmin, angiotensinogen and angiotensinogen receptor compared with the other groups, together with mild congestion in renal histopathology. Deleterious histopathological changes were reported predominantly in the bone and liver of the Coca-Cola and Pepsi groups. In conclusion, a very strict caution must be considered with SDC due to the increase in oxidative stress biomarkers and disruption in the expression of certain genes

  7. Child and adolescent exposure to food and beverage brand appearances during prime-time television programming.

    Science.gov (United States)

    Speers, Sarah E; Harris, Jennifer L; Schwartz, Marlene B

    2011-09-01

    The food industry disproportionately markets to young people through product placements. Children and adolescents may be more susceptible to these disguised persuasive attempts. Quantify incidence and youth exposure to food and beverage brand appearances within shows on prime-time TV. Data on the number of food, beverage, and restaurant brand appearances within shows during prime-time programming in 2008 were purchased from Nielsen and analyzed by product category and company in 2010. Exposure to these brand appearances by children, adolescents, and adults were examined and compared with exposure to prime-time TV advertisements for the same categories and companies using additional Nielsen data. Food, beverage, and restaurant brands appeared a total of 35,000 times within prime-time TV programming examined by Nielsen in 2008. Regular soft drinks, traditional restaurants (i.e., not quickserve), and energy/sports drinks made up 60% of all brand appearances. Young people viewed relatively few of these appearances with one notable exception. Coca-Cola products were seen 198 times by the average child and 269 times by the average adolescent during prime-time shows over the year, accounting for 70% of child exposure and 61% of adolescent exposure to brand appearances. One show, American Idol, accounted for more than 95% of these exposures. Exposure of children to Coca-Cola products through traditional advertisements was much less common. Brand appearances for most food industry companies, except for Coca-Cola, are relatively rare during prime-time programming with large youth audiences. Coca-Cola has pledged to refrain from advertising to children, yet the average child views almost four Coke appearances on prime-time TV every week. This analysis reveals a substantial, potential loophole in current food industry self-regulatory pledges to advertise only better-for-you foods to children. Copyright © 2011 American Journal of Preventive Medicine. Published by Elsevier Inc

  8. A cloud climatology of the Southern Great Plains ARM CART

    Energy Technology Data Exchange (ETDEWEB)

    Lazarus, S.M.; Krueger, S.K.; Mace, G.G.

    2000-05-15

    Cloud amount statistics from three different sources were processed and compared. Surface observations from a National Centers for Environmental Prediction dataset were used. The data (Edited Cloud Report; ECR) consist of synoptic weather reports that have been edited to facilitate cloud analysis. Two stations near the Southern Great Plains (SGP) Cloud and Radiation Test Bed (CART) in north-central Oklahoma (Oklahoma City, Oklahoma and Wichita, Kansas) were selected. The ECR data span a 10-yr period from December 1981 to November 1991. The International Satellite Cloud Climatology Project (ISCCP) provided cloud amounts over the SGP CART for an 8-yr period (1983--91). Cloud amounts were also obtained from Micro Pulse Lidar (MPL) and Belfort Ceilometer (BLC) cloud-base height measurements made at the SGP CART over a 1-yr period. The annual and diurnal cycles of cloud amount as a function of cloud height and type were analyzed. The three datasets closely agree for total cloud amount. Good agreement was found in the ECR and MPL-BLC monthly low cloud amounts. With the exception of summer and midday in other seasons, the ISCCP low cloud amount estimates are generally 5%--10% less than the others. The ECR high cloud amount estimates are typically 10%--15% greater than those obtained from either the ISCCP or MPL-BLC datasets. The observed diurnal variations of altocumulus support the authors' model results of radiatively induced circulations.

  9. Estratégias mercadológicas de empresas transnacionais em um mercado global marcado por diferentes níveis de desenvolvimento das nações: um estudo de caso da the coca-cola company 10.5102/uri.v9i1.1339

    Directory of Open Access Journals (Sweden)

    Luciana Cantuária Lôbo

    2011-06-01

    Full Text Available Este trabalho buscou verificar o grau de alinhamento da estratégia de composição do mix de produtos das empresas transnacionais aos diferentes níveis de desenvolvimento dos mercados consumidores dos países onde atuam. Para atender a esse objetivo, a pesquisa seguiu uma concepção descritiva-quantitativa, e se baseou no método de estudo de caso único da empresa The Coca-Cola Company. A metodologia adotada se baseou no cálculo do índice de correlação de Pearson entre duas variáveis: o Índice de Desenvolvimento Humano e o número de categorias de produtos comercializados em cada país onde a empresa estudada opera. Os resultados mostram uma alta correlação positiva entre as duas variáveis consideradas. Assim, acredita-se que a principal contribuição deste trabalho é apontar para a estratégia de adequação local da organização estudada para atender as necessidades específicas da população de forma rentável em cada país, na medida em que se percebe que as novas tendências de consumo não necessariamente estão ocorrendo de forma homogênea entre as nações, notadamente entre as de alto e baixo IDH.

  10. Diversity, Seasonality, and Context of Mammalian Roadkills in the Southern Great Plains

    Science.gov (United States)

    Smith-Patten, Brenda D.; Patten, Michael A.

    2008-06-01

    Thousands of mammals are killed annually from vehicle collisions, making the issue an important one for conservation biologists and environmental managers. We recorded all readily identifiable kills on or immediately adjacent to roads in the southern Great Plains from March 2004-March 2007. We also recorded distance traveled, whether a road was paved or divided, the number of lanes, and prevailing habitat. Surveys were opportunistic and were conducted by car during conditions of good visibility. Over our 239 surveys and >16,500 km traveled, we recorded 1412 roadkills from 18 different mammal species (size ranged from Sciurus squirrels to the white-tailed deer, Odocolieus virginianus). The overall kill rate was 8.50 / 100 km. Four species were prone to collisions: the Virginia opossum ( Didelphis virginiana), nine-banded armadillo ( Dasypus novemcinctus), striped skunk ( Mephitis mephitis), and northern raccoon ( Procyon lotor). Together they accounted for approximately 85% (1198) of all roadkills. Mortality rate differed significantly between 2- and 4-lane roads (8.39 versus 7.79 / 100 km). Kill rates were significantly higher on paved versus unpaved roads (8.60 versus 3.65 / 100 km), but did not depend on whether a road was divided. Roadkills were higher in spring than in fall (1.5×), winter (1.4×), or summer (1.3×). The spring peak (in kills / 100 km) was driven chiefly by the armadillo (2.76 in spring/summer versus 0.73 in autumn/winter) and opossum (2.65 versus 1.47). By contrast, seasonality was dampened by a late winter/early spring peak in skunk mortalities, for which 41% occurred in the 6-week period of mid-February through March. The raccoon did not exhibit a strong seasonal pattern. Our data are consistent with dispersal patterns of these species. Our results underscore the high rate of highway mortality in the southern plains, as well as differences in seasonality and road type that contribute to mortality. Conservation and management efforts should

  11. COMUNIDADES VIRTUAIS COMO POTENCIALIZADORAS DE CRISES DE IMAGEM ORGANIZACIONAL

    Directory of Open Access Journals (Sweden)

    Luís Henrique Rauber

    2007-01-01

    Full Text Available O presente artigo propõe discutir a importância do uso das comunidades virtuais na atualidade e sua relação com as crises de imagem nas organizações. Entendendo que o público usuário das marcas (cliente-consumidor, a partir do contato e da possibilidade de interação com estas comunidades virtuais, pode opinar e, também, receber informações sobre os produtos e serviços (sejam estas positivas ou negativas, estabelecer-se-ão exemplos de como isso ocorre, mencionando a comunidade virtual oficial da Coca-Cola na rede social Orkut. PALAVRAS-CHAVE: Comunidades virtuais. Crises de imagem. Rede social. Publicidade. Coca-Cola.

  12. Effect of the aqueous, acidic and alcoholic extract of dried leaves of Erythroxylum coca var. coca (coca in Trichophyton rubrum, Trichophyton mentagrophytes, Microsporum canis and Candida albicans in vitro

    Directory of Open Access Journals (Sweden)

    Medalit Luna-Vílchez

    2017-06-01

    Full Text Available Objective: To evaluate the effect of the aqueous, acidic and alcoholic extract of dried leaves of Erythroxylum coca var. coca (coca in Trichophyton rubrum (TR, Trichophyton mentagrophytes (TM, Microsporum canis (MC and Candida albicans (CA in vitro. Materials and methods: An experimental study which evaluated the presence or absence of fungal growth, and fungal growth rate from the seeding point, compared to fungal growth in Sabouraud Agar (SA using Siegel-Tukey and KruskalWallis tests (p<0.05. Results: The CA group showed a statistical difference (p<0.05 between the following groups: 99.9% ethanol vs. aqueous, 99.9% ethanol vs. 0.01M HCl, 99.9% ethanol vs. control, control vs. aqueous, 0.01M HCl vs. control. The TR group showed a statistical difference (p<0.05 between the following groups: 99.9% ethanol vs. 0.01M HCl, 99.9% ethanol vs. aqueous, 99.9% ethanol vs. control, 0.01M HCl vs. control. The TM group showed a statistical difference (p<0.05 between the following groups: 99.9% ethanol vs. 0.01M HCl, 99.9% ethanol vs. control, aqueous vs. acid, aqueous vs. control. The MC group showed a statistical difference (p<0.05 between the following groups: 99.9% ethanol vs. 0.01M HCl, 99.9% ethanol vs. control, aqueous vs. acid, aqueous vs. control. In all the cases, the results of the 0.01M HCl vs. aqueous group were not significant. Conclusions: The aqueous, acidic and alcoholic extracts have no effect on the growth of CA and TM, but the alcoholic extract has effects on the growth of TR and MC. In addition, there were differences in the growth rate of CA, TR and TM in the aqueous, acidic and alcoholic extracts compared to that in SA. However only TR, TM and MC showed differences in their growth rate in the alcoholic extract.

  13. Erosive effects of common beverages on extracted premolar teeth.

    Science.gov (United States)

    Seow, W K; Thong, K M

    2005-09-01

    Dental erosion is highly prevalent today, and acidic drinks are thought to be an important cause. The aim of the present investigation was to determine the erosive potential of a range of common beverages on extracted human teeth. The beverages were tested for their individual pHs using a pH meter. The clinical effects of the most erosive beverages were determined by the degree of etching and Vickers microhardness of enamel. The results showed that many common beverages have pHs sufficiently low to cause enamel erosion. Lime juice concentrate (pH 2.1) had the lowest pH, followed by Coca-cola and Pepsi (both with pH 2.3) and Lucozade (pH 2.5). The erosive potential of these beverages was demonstrated by the deep etching of the enamel after five minutes. The Vickers Hardness of enamel was reduced by about 50 per cent in the case of lime juice (p case of Coca-cola (p Coca-cola completely reversed the erosive effects on the enamel. Although only a few of the beverages with the lowest pHs were tested, the present study showed that the most acidic drinks had the greatest erosive effects on enamel. While saliva was protective against erosion, relatively large volumes were required to neutralize the acidity.

  14. New and safe treatment of food impacted in the esophagus: a single center experience of 100 consecutive cases.

    Science.gov (United States)

    Shafique, Muhammad; Yaqub, Sheraz; Lie, Erik S; Dahl, Vegard; Olsbø, Frode; Røkke, Ola

    2013-01-01

    Aim. Large food bits can get stuck in the esophagus and must be removed by endoscopy. In some cases, this can be difficult or unsafe. We describe a new and safe treatment for such patients. Materials and Methods. 100 consecutive patients were referred to Akershus University Hospital with impacted food in the esophagus. In 36 patients (36%), the food passed spontaneously. In 59 (92%) of the remaining 64 patients, the food was removed by endoscopic intervention. In the last five patients, endoscopic removal was judged difficult or unsafe. These patients received the new treatment: one capsule Creon 10000 IU dissolved in 30 mL of Coca-Cola administered by a nasooesophageal tube four times daily for 2-3 days. Results. Of the 59 patients treated with endoscopic procedure, complications occurred in four (7%): three bleedings and one perforation of the esophagus. In five patients treated with Coca-Cola and Creon, the food had either passed or was soft after 2-3 days and could easily be removed. Conclusion. The treatment of choice of impacted food in the esophagus is endoscopic removal. In cases where this is difficult, we recommend treatment with Coca-Cola and Creon for 2-3 days before complications occur.

  15. The effects of two soft drinks on bond strength, bracket microleakage, and adhesive remnant on intact and sealed enamel.

    Science.gov (United States)

    Navarro, Raúl; Vicente, Ascensión; Ortiz, Antonio J; Bravo, Luis A

    2011-02-01

    The purpose of this study was to evaluate the effects of Coca-Cola and Schweppes Limón on bond strength, adhesive remnant, and microleakage beneath brackets. One hundred and twenty upper central incisor brackets were bonded to bovine incisors and divided into three groups: (1) Control, (2) Coca-Cola, and (3) Schweppes Limón. The teeth were submerged in the drinks three times a day for 15 minutes over a 15 day period. Shear bond strength (SBS) was measured with a universal testing machine, and adhesive remnant evaluated using image analysis equipment. Microleakage at the enamel-adhesive and adhesive-bracket interfaces was determined using methylene blue. One hundred and eight teeth were used for scanning electron microscopy to determine the effect of the drinks on intact and sealed enamel. SBS and adhesive remnant data were analysed using the Kruskal-Wallis test (P adhesive remnant between the groups (P > 0.05). Microleakage at the enamel-adhesive interface for groups 2 and 3 was significantly greater than for group 1 (P adhesive-bracket interface, microleakage was significantly greater in group 2 than in group 1 (P enamel erosion, loss of adhesive and microleakage. Coca-Cola and Schweppes Limón did not affect the SBS of brackets or the adhesive remnant.

  16. Potential Agricultural Uses of Flue Gas Desulfurization Gypsum in the Northern Great Plains

    Energy Technology Data Exchange (ETDEWEB)

    DeSutter, T.M.; Cihacek, L.J. [North Dakota State University, Fargo, ND (United States). Department of Soil Science

    2009-07-15

    Flue gas desulfurization gypsum (FGDG) is a byproduct from the combustion of coal for electrical energy production. Currently, FGDG is being produced by 15 electrical generating stations in Alabama, Florida, Indiana, Iowa, Kentucky, Ohio, North Carolina, South Carolina, Tennessee, Texas, and Wisconsin. Much of this byproduct is used in the manufacturing of wallboard. The National Network for Use of FGDG in Agriculture was initiated to explore alternative uses of this byproduct. In the northern Great Plains (North Dakota, South Dakota, and Montana), FGDG has the potential to be used as a Ca or S fertilizer, as an acid soil ameliorant, and for reclaiming or mitigating sodium-affected soils. Greater than 1.4 million Mg of FGDG could initially be used in these states for these purposes. Flue gas desulfurization gypsum can be an agriculturally important resource for helping to increase the usefulness of problem soils and to increase crop and rangeland production. Conducting beneficial use audits would increase the public awareness of this product and help identify to coal combustion electrical generating stations the agriculturally beneficial outlets for this byproduct.

  17. Üritusturundus aitab kommunikatsiooni kujundada personaalseks / Hardi Kinnas, Mark Kuslapuu

    Index Scriptorium Estoniae

    Kinnas, Hardi

    2013-01-01

    Innovatsioonist üritusturunduses. Üritusturundus kui ettevõtte strateegiline kommunikatsioonikanal. Tehnoloogia abil kliendisuhtesse panustamisest. Näitena EMT mobiilirakendus EMT Live ja Coca-Cola personaliseeritud joogipurkide ja -pudelite turunduskampaania

  18. Kobarkino ooperisõpradest tulvil / Heili Vaus-Tamm

    Index Scriptorium Estoniae

    Vaus-Tamm, Heili, 1961-

    2009-01-01

    Metropolitan Opera HD-otseülekanded Tallinna Coca-Cola Plazas: 24. jaanuaril linastunud Christoph Willibald Glucki ooperist "Orpheus ja Eurydike" ja 7. veebruaril Gaetano Donizetti "Lucia di Lammermoorist"

  19. Linn annab tublile Estonia koorilauljale ranitsatoetust / Ragne Jõerand

    Index Scriptorium Estoniae

    Jõerand, Ragne, 1970-

    2015-01-01

    Coca-Cola Plazas 13. augustil toimuvast Tallinna Linnavalitsuse ja Eesti Punase Risti kampaaniast Ranits 2015, kus vähekindlustatud perede lapsed saavad kooliaasta alguse puhul kingituseks koolitarvetega ranitsa

  20. Coca-Cola otdõhhajet / Viktoria Panova

    Index Scriptorium Estoniae

    Panova, Viktoria

    2006-01-01

    10. Pimedate Ööde Filmifestival algab. Festivali toimumispaikadest, filmiprogrammidest, alafestivalidest : animafestival Animated Dreams, tudengifilmifestival Sleepwalkers, laste- ja noortefilmi festival Just

  1. OMI NO2 in the Central US Great Plains: How Well Do We Interpret NO2 Trends?

    Science.gov (United States)

    Kollonige, D. E.; Duncan, B. N.; Thompson, A. M.; Lamsal, L. N.

    2017-12-01

    Several areas over the Central US show statistically significant increases in OMI NO2 levels of 10-30% in the last 10 years versus the generally decreasing trends over most of CONUS. Are these changes in OMI NO2 a result of human activity, meteorology, or a combination of both? To answer this, we examine regions in the Central US Great Plains that have multiple plausible sources for the observed trends, considering impacts of land surface changes, agriculture growth, oil and gas operations, and drought conditions. We find that changes to the land surface appear to contribute to some of the observed anomalies due to tree removal in the Black Hills National Forest, South Dakota, and additional livestock farming in the Sandhills of Nebraska. However, increasing OMI NO2 also corresponds to several areas with growing agriculture business (ex. South Dakota and Nebraska) and oil and gas activity (ex. Williston Basin in North Dakota and Permian Basin in TX). To understand the relationship between the observed NO2 variability and the regional meteorological conditions over the last decade, we analyze the time series and correlations between OMI NO2, NH3 (an agriculture tracer), surface temperature, normalized difference vegetation index (NDVI) from Landsat, and the Palmer Drought Severity Index (PDSI). In 2012, drought conditions affect NO2, NH3 and NDVI observations across the Central US. Areas where dryland farming and livestock grazing are predominant (Central SD, ND, KS, and NE) are less sensitive to drought and changes in temperature. This suggests positive OMI NO2 trends are caused by increased production in wheats and livestock in the Northern Great Plains. These study regions in the Central US, impacted by local emissions and meteorology, are valuable for evaluating future trend analyses including the continuation of OMI-type NO2 retrievals from the TROPOMI and TEMPO satellite instruments.

  2. Climatology analysis of cirrus cloud in ARM site: South Great Plain

    Science.gov (United States)

    Olayinka, K.

    2017-12-01

    Cirrus cloud play an important role in the atmospheric energy balance and hence in the earth's climate system. The properties of optically thin clouds can be determined from measurements of transmission of the direct solar beam. The accuracy of cloud optical properties determined in this way is compromised by contamination of the direct transmission by light that is scattered into the sensors field of view. With the forward scattering correction method developed by Min et al., (2004), the accuracy of thin cloud retrievals from MFRSR has been improved. Our result shows over 30% of cirrus cloud present in the atmosphere are within optical depth between (1-2). In this study, we do statistics studies on cirrus clouds properties based on multi-years cirrus cloud measurements from MFRSR at ARM site from the South Great Plain (SGP) site due to its relatively easy accessibility, wide variability of climate cloud types and surface flux properties, large seasonal variation in temperature and specific humidity. Through the statistic studies, temporal and spatial variations of cirrus clouds are investigated. Since the presence of cirrus cloud increases the effect of greenhouse gases, we will retrieve the aerosol optical depth in all the cirrus cloud regions using a radiative transfer model for atmospheric correction. Calculate thin clouds optical depth (COD), and aerosol optical depth (AOD) using a radiative transfer model algorithm, e.g.: MODTRAN (MODerate resolution atmospheric TRANsmission)

  3. How Coke Added Life to its Video Network.

    Science.gov (United States)

    Curran, Patrick D.

    1981-01-01

    Describes how Coca-Cola's training department identified problems in the use of a video training package and made improvements that expanded the potential of the corporation-wide training network. (SK)

  4. Characterizing isotopic variability of primary production and consumers in Great Plains ecosystems during protracted regional drought

    Science.gov (United States)

    Haveles, A. W.; Fox-Dobbs, K.; Talmadge, K. A.; Fetrow, A.; Fox, D. L.

    2012-12-01

    Over the last few years (2010-2012), the Great Plains of the central USA experienced protracted drought conditions, including historically severe drought during Summer, 2011. Drought severity in the region generally decreases with increasing latitude, but episodic drought is a fundamental trait of grassland ecosystems. Documenting above ground energy and nutrient flow with current drought is critical to understanding responses of grassland ecosystems in the region to predicted increased episodicity of rainfall and recurrence of drought due to anthropogenic climate change. Characterization of biogeochemical variability of modern ecosystems at the microhabitat, local landscape, and regional scales is also necessary to interpret biogeochemical records of ancient grasslands based on paleosols and fossil mammals. Here, we characterize three grassland ecosystems that span the drought gradient in the Great Plains (sites in the Texas panhandle, southwest Kansas, and northwest Nebraska). We measured δ13C and δ15N values of plants and consumers to characterize the biogeochemical variability within each ecosystem. Vegetation at each site is a mix of trees, shrubs, herbs, and cool- and warm-growing season grasses (C3 and C4, respectively). Thus, consumers have access to isotopically distinct sources of forage that vary in abundance with microhabitat (e.g., open grassland, shrub thicket, riparian woodland). Observations indicate herbivorous arthropod (grasshoppers and crickets) abundance follows drought severity, with high abundance of many species in Texas, and low abundance of few species in Nebraska. Small mammal (rodents) abundance follows the inverse pattern with 0.8%, 3.2% and 17.2% capture success in Texas, Kansas and Nebraska, respectively. The inverse abundance patterns of consumer groups may result from greater sensitivity of small mammal consumers with high metabolic needs to lower local net primary productivity and forage quality under drought conditions. As a

  5. A comparison of radiometric fluxes influenced by parameterization cirrus clouds with observed fluxes at the Southern Great Plains (SGP) cloud and radiation testbed (CART) site

    Energy Technology Data Exchange (ETDEWEB)

    Mace, G.G.; Ackerman, T.P.; George, A.T. [Penn State Univ., University Park, PA (United States)

    1996-04-01

    The data from the Atmospheric Radiation Measurement (ARM) Program`s Southern Great plains Site (SCP) is a valuable resource. We have developed an operational data processing and analysis methodology that allows us to examine continuously the influence of clouds on the radiation field and to test new and existing cloud and radiation parameterizations.

  6. What Intellectual Property lawyers can Learn from Barbra Streisand ...

    African Journals Online (AJOL)

    ... lawyers can Learn from Barbra Streisand, Sepp Blatter, and the "Coca-Cola ... rights; Overly-aggressive enforcement; Rights holder over-reach; Litigation strategy; ... 'Trademark extortion'; 'Duty to police'; Streisand effect; Ambush marketing.

  7. Maailma majandusse suurkontsernide kaudu / Tiina Hakman

    Index Scriptorium Estoniae

    Hakman, Tiina

    1996-01-01

    Maailma suurfirmade esindused Eestis: Ericsson, ABB, Coca-Cola, McDonalds, Bristol-Meyers Squibb, Neste, Shell. Ilmunud ka: Molodjozh Estonii, 6. aug. 1996, lk. 3; Russkaja Gazeta, 27. aug. 1996, lk. 3

  8. Pan-Baltic Linas Libikas - sometimes Hobbes, sometimes Calvin / Linas Libikas ; interv. Ingrid Nielsen

    Index Scriptorium Estoniae

    Libikas, Linas

    2004-01-01

    Coca-Cola HBC Eesti AS-i turundusjuht olukorrast Baltimaade reklaamiturul, turundusspetsialistide sagedase töökohavahetamise võimalikest põhjustest ning oma eesmärkidest ettevõtte eesotsas. Lisa: Linas Libikas

  9. Kinopilet kallines : 115 krooni õhtuse filmielamuse eest / Mari Sarv

    Index Scriptorium Estoniae

    Sarv, Mari, 1978-

    2005-01-01

    Kinopileti hinna tõstmisest Coca Cola Plaza ja Kosmose kinodes Tallinnas. Lisatud tabelid "Kinopiletite hinnad maailmas keskmist palka arvestades", "Õhtuse pileti hind MPDE kinodes", samuti piletihinna kohta teistes Eesti kinodes

  10. ["Fabulous things". Drug narratives about coca and cocaine in the 19th century].

    Science.gov (United States)

    Wahrig, Bettina

    2009-12-01

    This contribution focuses on the history of Coca leaves and Cocaine in the second half of 19th century Europe. Even though, to date, no direct link has been established between the activities of the Milano physician Paolo Mantegazza, and the Göttingen chemist Friedrich Wöhler, it is not a mere coincidence that both published their findings in the same year, namely, 1859. Mantegazza authored the first treatise claiming that Coca had psychoactive qualities and touted its broad therapeutic faculties; he claimed that it should be introduced into European pharmacotherapy. In Wöhler's laboratory, cocaine was isolated from leaves by his pupil Alfred Niemann; later, Wilhelm Lossen refined and corrected Niemann's results. Narratives about medicinal drugs often streamline history into a story that starts with multiple meanings and impure matters and ends with well-defined substances, directed at clear-cut diseases and symptoms. In the case of Coca, however, the pure substance triggered no such process well into the 1880s, whereas the leaves continued to circulate as an exotic, pluripotent drug whose effects where miraculous and yet difficult to establish.

  11. POSTKAPİTALİST DÖNEMDE KÜRESEL MARKALARIN YENİ PAZARLAMA STRATEJİSİ: KİTLELERİN YENİ YAŞAM KOÇU OLARAK COCA COLA

    OpenAIRE

    SEVİM, Bilgen

    2018-01-01

    2000’li yıllarda küresel ölçekli markaların reklam söyleminde büyük bir dönüşüm yaşanmıştır. Bu markalar, “sevgi”, “umut”, “mutluluk”, “yardımseverlik”, “aşk” ve “barış” gibi kavramları kullanarak yaşamın anlamına dair mesajlar vermeye başlamışlardır. Interbrand’ın raporuna göre, 2012 yılında dünyanın en değerli markası seçilen Coca Cola’nın Türkiye için hazırladığı Yeni yıl, Yeni Umutlar (2012), Bimilyonneden Yeni Yıl (2012), Güvenlik Kameraları (2012), Daha İyi Bir Yıl (2013) Yeni Yıla Yaln...

  12. Titaanide heitlus: Forum Cinemas vs Cinamon

    Index Scriptorium Estoniae

    2009-01-01

    Cinamon Group avab Solarise keskuses uue Cinamoni kinoketti kuuluva kino, mis konkureerib Coca-Cola Plazaga (võrdlev tabel, allikad: Cinamoni turundusjuht Evelyn Laar ja Forum Cinemas' levijuhi asetäitja Timo Diener)

  13. Professionaalne marketing - edu pant / Thomas Westerberg

    Index Scriptorium Estoniae

    Westerberg, Thomas

    1999-01-01

    Majanduslanguse perioodil tuleb fokusseerida oma plaanid tulevikku, sel perioodil avalduvad turundusjuhtide tõelised ja varjatud professionaalsed oskused. Thomas Westerbergi, Coca-Cola Baltic Beverages Ltd. tegevdirektori ettekanne Majanduskonverentsil "Kuidas olla edukas majanduslanguse perioodil"

  14. Determinants of fish assemblage structure in Northwestern Great Plains streams

    Science.gov (United States)

    Mullen, J.A.; Bramblett, R.G.; Guy, C.S.; Zale, A.V.; Roberts, D.W.

    2011-01-01

    Prairie streams are known for their harsh and stochastic physical conditions, and the fish assemblages therein have been shown to be temporally variable. We assessed the spatial and temporal variation in fish assemblage structure in five intermittent, adventitious northwestern Great Plains streams representing a gradient of watershed areas. Fish assemblages and abiotic conditions varied more spatially than temporally. The most important variables explaining fish assemblage structure were longitudinal position and the proportion of fine substrates. The proportion of fine substrates increased proceeding upstream, approaching 100% in all five streams, and species richness declined upstream with increasing fine substrates. High levels of fine substrate in the upper reaches appeared to limit the distribution of obligate lithophilic fish species to reaches further downstream. Species richness and substrates were similar among all five streams at the lowermost and uppermost sites. However, in the middle reaches, species richness increased, the amount of fine substrate decreased, and connectivity increased as watershed area increased. Season and some dimensions of habitat (including thalweg depth, absolute distance to the main-stem river, and watershed size) were not essential in explaining the variation in fish assemblages. Fish species richness varied more temporally than overall fish assemblage structure did because common species were consistently abundant across seasons, whereas rare species were sometimes absent or perhaps not detected by sampling. The similarity in our results among five streams varying in watershed size and those from other studies supports the generalization that spatial variation exceeds temporal variation in the fish assemblages of prairie and warmwater streams. Furthermore, given longitudinal position, substrate, and stream size, general predictions regarding fish assemblage structure and function in prairie streams are possible. ?? American

  15. Aspectos Farmacológicos y Socioculturales del consumo de hoja de coca en indígenas Koguis respecto al consumo de cocaína en ambientes urbanos

    Directory of Open Access Journals (Sweden)

    Katiuska Vera Zambrano

    2002-07-01

    Full Text Available La investigación compara los aspectos farmacológicos y socioculturales del consumo de la hoja de coca en indígenas Kogui de la Sierra Nevadade Santa Marta en Colombia frente a los aspectos farmacológicos y socioculturales del  consumo de cocaína en los ambientes urbanos, relacionados con los conceptos de tolerancia y dependencia a sustancias psicoactivas. Los resultados aportan al desarrollo  y diseño de programas de prevención, tratamiento y reducción de riesgo y daño en fármaco dependencia, al igual que sugiere la inclusión de aspectos relevantes en futuras políticas sociales de prevención en drogas.

  16. Hygrine and cuscohygrine as possible markers to distinguish coca chewing from cocaine abuse in workplace drug testing.

    Science.gov (United States)

    Rubio, C; Strano-Rossi, S; Tabernero, M J; Anzillotti, L; Chiarotti, M; Bermejo, A M

    2013-04-10

    Cocaine abuse is widespread all over the world, and is performed generally by sniffing, injecting or smoking cocaine or crack. The distinction between the recreational use of cocaine from the practice of the so called "coqueo" is still an issue in those countries where this habit is diffused and where it is not considered an addiction, by this reason is necessary to develop a method for to distinguish the coca chewers and cocaine abusers. The use of an unique marker to distinguish between cocaine abuse and chewing of coca leaves is of fundamental importance in those countries where this habit is diffused. Certain alkaloids of the leaves of Erythroxylum coca are lost during the process of extraction/purification of cocaine and it is not possible to find them neither in seizures of chlorhidrate of cocaine nor urine samples of cocaine abusers. These markers are the hygrine and cuscohygrine that are present in the leaves of E. coca. A fast GC/MS method involving a liquid:liquid extraction procedure with tertbutylmethylether (TBME) is proposed for the determination of some alkaloids in cocaine leaves, cocaine seizures and biological samples. All specimens were alkalinized to pH 9 with a carbonate/bicarbonate buffer and then extracted with TBME. The analysis was carry out by GC/MS with electron impact at 70 eV and in full scan mode. The results demonstrate that hygrine and cuscohygrine are not found neither in the urine of cocaine abusers nor in cocaine seizures. For this reason this compounds could be considered as markers of coca chewing. This developed method permits to distinguish coca chewing from cocaine abuse in workplace drug testing through the analysis of urine samples. Copyright © 2012 Elsevier Ireland Ltd. All rights reserved.

  17. Composting system for waste treatment coca leaf with the addition of three biological activators in the Experimental Center Kallutaca

    Directory of Open Access Journals (Sweden)

    Apaza-Condori Emma Eva

    2015-11-01

    Full Text Available The objective of this study was to evaluate the composting process waste coca leaf with the addition of three biological activators (yogurt, whey and yeast. This work was carried out Kallutaca Experimental Center, Biofertilizers module Career Agricultural Engineering at the Public University of El Alto, La Paz municipality of Laja. Posed treatments were: T1 (+ Yogurt Coca wastes; T2 (Coca wastes + whey; T3 (Coca wastes + yeast and T4 (Control. The design was completely randomized with 4 treatments and 3 repetitions. The values in N are classified medium and high levels the quantities of P, K are classified as middle levels. The value obtained 7.9 pH, EC 12950 µS/cm and 61% organic matter belong to treatment T1. The decomposition time was a period of 105 days corresponds to treatment T3.

  18. In vivo effects of two acidic soft drinks on shear bond strength of metal orthodontic brackets with and without resin infiltration treatment.

    Science.gov (United States)

    Hammad, Shaza M; Enan, Enas T

    2013-07-01

    To evaluate the in vivo effects of two acidic soft drinks (Coca-Cola and Sprite) on the shear bond strength of metal orthodontic brackets with and without resin infiltration treatment. In addition, the enamel surface was evaluated, after debonding, using a scanning electron microscope. Sixty noncarious maxillary premolars, scheduled for extraction in 30 orthodontic patients, were used. Patients were randomly divided into two groups according to the soft drink tested (Coca-Cola or Sprite). In each group, application of resin infiltration (Icon. DMG, Hamburg, Germany) was done on one side only before bonding of brackets. Patients were told to rinse their mouth with their respective soft drink at room temperature for 5 minutes, three times a day for 3 months. Shear bond strength was tested with a universal testing machine. After shearing test, a scanning electron microscope was used to evaluate enamel erosion. Statistical analysis was performed by twoway analysis of variance followed by the least significant difference test. The Coca-Cola group without resin infiltration showed the lowest resistance to shearing forces. Scanning electron micrographs of both groups after resin application showed a significant improvement compared with results without resin use, as the enamel appeared smoother and less erosive. Pretreatment with the infiltrating resin has proved to result in a significant improvement in shear bond strength, regardless of the type of soft drink consumed.

  19. NRL Review for 1993

    Science.gov (United States)

    1993-05-01

    opinion and leading medical experts depicted it as a remarkable, THE PARADOX OF PAIN RELIEF harmless stimulant. In fact, when Coca - Cola was introduced...in 1886. it was marketed as a Opioids: Plants and Synthetics drink offering the advantages of coca but lack- ing the danger of alcohol. Cocaine was not...performance of 77 K) insertion loss data demonstrates high system accu- the individual DUTs. racy of HTSSE-I space hardware Acknowledgments: Sponsorship and

  20. Cuando ya no se puede tomar trago ni chacchar coca. When alcohol can no longer be drunk or coca leaves chewed. the case of the “protestants” in the Peruvian central Andes

    Directory of Open Access Journals (Sweden)

    Caroline Magny

    2009-12-01

    Full Text Available Desde hace mucho tiempo el alcohol y la coca ocupan un lugar central en las comunidades andinas. Hasta ahora en el distrito de Churcampa (Huancavelica, Perú, los católicos, mayoritarios, siguen explicando al visitante lo siguiente: “acá no se puede hacer nada sin trago ni coca”. No obstante, durante las ultimas décadas, muchas personas en este distrito – así como en muchos otros distritos de los Andes peruanos – se han convertido y siguen convirtiéndose al “protestantismo” (termino genérico usado por los católicos para referirse en forma general a las Iglesias evangélicas. Esta conversión implica, entre otras cosas, dejar completamente de masticar hojas de coca y de beber cualquier tipo de bebidas alcohólicas. En esta exposición proponemos analizar hasta qué punto y bajo qué modalidades estas restricciones alimenticias afectan a los conversos (quienes siguen siendo minoritarios en el distrito en su vida social cotidiana.Alcohol and coca have played a central role in Andean communities for many centuries. Nowadays, in the district of Churcampa (Huancavelica, Peru, the Catholic people, who are the majority, still explain to visitors that “here you can’t do anything without trago [alcohol] and coca”. Yet, over the past decades, many men and women in this district - as well as in many other districts of the Peruvian Andes - have been converting to “Protestantism” (a generic term used by Catholics to refer to the Evangelical Churches. This conversion implies, among other things, completely giving up chewing of coca leaves and drinking of any type of alcoholic drink. The aim of this article is to analyze to what extent and how these restrictions in the dietary habits affect converted people in their everyday social life.alcohol, coca leaves, religion, conversion, evangelic Churches, Peru

  1. Jutta Rabe : suurriigid kasutasid Eestit ära / Jutta Rabe ; interv. Peeter Ernits

    Index Scriptorium Estoniae

    Rabe, Jutta

    2003-01-01

    Saksa poliitiline põnevusfilm "Balti torm" ("Baltic Storm"), mis kujutab parvlaev "Estonia" hukku, esilinastus eile Eestis Coca-Cola Plazas. Saksa ajakirjanik, selle filmi stsenarist, produtsent ja peategelase prototüüp filmi kontseptsioonist

  2. Site scientific mission plan for the Southern Great Plains CART site: July--December 1997

    Energy Technology Data Exchange (ETDEWEB)

    Peppler, R.A.; Lamb, P.J. [Univ. of Oklahoma, Norman, OK (United States). Cooperative Inst. for Mesoscale Meteorological Studies; Sisterson, D.L. [Argonne National Lab., IL (United States). Environmental Research Div.

    1997-07-01

    The Southern Great Plains (SGP) Cloud and Radiation Testbed (CART) site is designed to help satisfy the data needs of the Atmospheric Radiation Measurement (ARM) Program Science Team. This document defines the scientific priorities for site activities during the six months beginning on July 1, 1997, and looks forward in lesser detail to subsequent six-month periods. The primary purpose of this Site Scientific Mission Plan is to provide guidance for the development of plans for site operations. It also provides information on current plans to the ARM functional teams and serves to disseminate the plans more generally within the ARM Program and among the members of the Science Team. This document includes a description of the operational status of the site and the primary site activities envisioned, together with information concerning approved and proposed intensive observation periods (IOPs). This plan is a living document that is updated and reissued every six months as the observational facilities are developed, tested, and augmented and as priorities are adjusted in response to developments in scientific planning and understanding.

  3. Toxic fables: the advertising and marketing of agricultural chemicals in the great plains, 1945-1985.

    Science.gov (United States)

    Vail, David D

    2012-12-01

    This paper examines how pesticides and their technologies were sold to farmers and pilots throughout the midtwentieth century. It principally considers how marketing rhetoric and advertisement strategies used by chemical companies and aerial spraying firms influenced the practices and perspectives of farm producers in the Great Plains. In order to convince landowners and agricultural leaders to buy their pesticides, chemical companies generated advertisements that championed local crop health, mixture accuracy, livestock safety and a chemical-farming 'way of life' that kept fields healthy and productive. Combining notions of safety, accuracy and professionalism with pest eradication messages reinforced the standards that landowners, pilots and agriculturalists would hold regarding toxicity and risk when spraying their fields. As the politics of health changed in the aftermath of Rachel Carson's Silent Spring, these companies and aerial spraying outfits responded by keeping to a vision of agricultural health that required poisons for protection through technological accuracy. Copyright © 2012 Elsevier Ltd. All rights reserved.

  4. A one-year climatology using data from the Southern Great Plains (SGP) site micropulse lidar

    Energy Technology Data Exchange (ETDEWEB)

    Mace, G.G.; Ackerman, T.P. [Penn State Univ., University Park, PA (United States); Spinhirne, J.; Scott, S. [NASA Goddard Space Flight Center, Greenbelt, MD (United States)

    1996-04-01

    The micropulse lidar (MPL) has been operational at the Southern Great Plains (SGP) site of the Atmospheric Radiation Measurement Program for the past 15 months. The compact MPL is unique among research lidar systems in that it is eye-safe and operates continuously, except during precipitation. The MPL is capable of detecting cloud base throughout the entire depth of the troposphere. The MPL data set is an unprecedented time series of cloud heights. It is a vital resource for understanding the frequency of cloud ocurrence and the impact of clouds on the surface radiation budget, as well as for large-scale model validation and satellite retrieval verification. The raw lidar data are processed for cloud base height at a temporal frequency of one minute and a vertical resolution of 270 m. The resultant time series of cloud base is used to generate histograms as a function of month and time of day. Sample results are described.

  5. Organic and Elemental Carbon Aerosol Particulates at the Southern Great Plains Site Field Campaign Report

    Energy Technology Data Exchange (ETDEWEB)

    Cary, Robert

    2016-04-01

    The purpose of this study was to measure the organic carbon (OC) and elemental carbon (EC) fractions of PM2.5 particulate matter at the U.S. Department of Energy (DOE)’s Atmospheric Radiation Measurement (ARM) Climate Research Facility Southern Great Plains (SGP) sampling site for a 6-month period during the summer of 2013. The site is in a rural location remote from any populated areas, so it would be expected to reflect carbon concentration over long-distance transport patterns. During the same period in 2012, a number of prairie fires in Oklahoma and Texas had produced large plumes of smoke particles, but OC and EC particles had not been quantified. In addition, during the summer months, other wild fires, such as forest fires in the Rocky Mountain states and other areas, can produce carbon aerosols that are transported over long distances. Both of these source types would be expected to contain mixtures of both OC and EC.

  6. Utilização do agonista dopaminérgico pergolida no tratamento da "fissura" por cocaína

    Directory of Open Access Journals (Sweden)

    Focchi Guilherme R de Azevedo

    2001-01-01

    Full Text Available OBJETIVOS: O estudo avaliou a eficácia e a segurança terapêutica do agonista dopaminérgico pergolida no tratamento ambulatorial da ''fissura" por cocaína. MÉTODOS: Participaram de estudo controlado simples-cego, com duração de quatro semanas, em tratamento ambulatorial, 42 pacientes do sexo masculino com idade entre 18 e 50 anos, com diagnóstico de dependência de cocaína pelo DSM-IV e primeiro grau completo. Transtornos clínicos e/ou psiquiátricos que necessitassem de internação, uso de medicação psiquiátrica, quadros psicóticos prévios independentes do consumo de cocaína e hipersensibilidade à pergolida foram critérios de exclusão. Os pacientes foram divididos aleatoriamente em dois grupos: o primeiro recebeu pergolida (0,05-0,2 mg ao dia, e o segundo, placebo (1 a 4 comprimidos ao dia. Os grupos foram comparados quanto à ''fissura'' por cocaína e aos efeitos colaterais das medicações. RESULTADOS: Não foram encontradas diferenças estatisticamente significativas entre os dois grupos em relação à incidência de efeitos colaterais ou ao relato da redução da ''fissura'' por cocaína. CONCLUSÃO: A amostra pequena e o uso de medicação por tempo curto podem ter influído nos resultados. A pergolida se mostrou segura, com poucos efeitos colaterais. A pergolida não se mostrou superior ao placebo no tratamento da "fissura" por cocaína.

  7. 21 CFR 1304.32 - Reports of manufacturers importing coca leaves.

    Science.gov (United States)

    2010-04-01

    ... manufacturer importing or manufacturing from raw coca leaves shall submit information accounting for the importation and for all manufacturing operations performed between the importation and the manufacture of bulk or finished products standardized in accordance with U.S. Pharmacopoeia, National Formulary, or other...

  8. Intoxicaciones agudas por cocaína: Caracterización, factores de riesgo, conocimientos y precauciones de los consumidores

    OpenAIRE

    Santos Sanz, Sara

    2012-01-01

    La cocaína es la tercera droga ilegal más consumida después del cannabis y las anfetaminas. España es uno de los países donde su consumo está más extendido, sobretodo en el grupo de adultos jóvenes de 15-34 años. Los problemas de salud asociados al consumo de cocaína son frecuentes (13%-30%) entre los consumidores, aunque la intoxicación aguda por cocaína así como sus factores de riesgo no se han estudiado tanto como en el caso de la sobredosis por heroina. Existen vacios en la literatura sob...

  9. Análisis de cocaína en diferentes muestras por cromatografía de gases con detector de ionización de llama (CG-FID

    Directory of Open Access Journals (Sweden)

    Ángela M. López C.

    2015-01-01

    Full Text Available En este estudio se realizó la validación de los métodos establecidos por la UNODC para la cuantificación y extracción de benzometilecgonina (cocaína presente en las hojas de Erythhroxylum coca, en té de coca y en clorhidrato de cocaína. El primer método de extracción, recomendado por la UNODC, es una extracción solido-líquido (ESL, sin embargo, los resultados obtenidos indican que esta no es lo suficientemente eficiente para lograr una señal de analito distinguible de la relación señal a ruido (S/N para las muestras de hojas de Erythhroxylum coca y té de coca. El segundo método propuesto es la extracción soxhlet, los resultados indican que esta resulta más eficiente para aislar y cuantificar el analito de interés por cromatografía de gases acoplada a un detector de ionización por llama (CG-FID. Después de someter las muestras al proceso de extracción soxhlet y cuantificación por CG-FID se encontró que la hoja de té posee 7,66×102 mg de cocaína/kg de muestra, las hojas de coca 17,15 mg de cocaína/kg de muestra y el clorhidrato de cocaína 7,15×105 mg de cocaína/kg de muestra. El método de análisis escogido se caracteriza por arrojar bajos límites de detección (0,169 mg/L y por poseer parámetros estadísticos y cromatográficos ideales.

  10. Evaluating hourly rainfall characteristics over the U.S. Great Plains in dynamically downscaled climate model simulations using NASA-Unified WRF

    Science.gov (United States)

    Lee, Huikyo; Waliser, Duane E.; Ferraro, Robert; Iguchi, Takamichi; Peters-Lidard, Christa D.; Tian, Baijun; Loikith, Paul C.; Wright, Daniel B.

    2017-07-01

    Accurate simulation of extreme precipitation events remains a challenge in climate models. This study utilizes hourly precipitation data from ground stations and satellite instruments to evaluate rainfall characteristics simulated by the NASA-Unified Weather Research and Forecasting (NU-WRF) regional climate model at horizontal resolutions of 4, 12, and 24 km over the Great Plains of the United States. We also examined the sensitivity of the simulated precipitation to different spectral nudging approaches and the cumulus parameterizations. The rainfall characteristics in the observations and simulations were defined as an hourly diurnal cycle of precipitation and a joint probability distribution function (JPDF) between duration and peak intensity of precipitation events over the Great Plains in summer. We calculated a JPDF for each data set and the overlapping area between observed and simulated JPDFs to measure the similarity between the two JPDFs. Comparison of the diurnal precipitation cycles between observations and simulations does not reveal the added value of high-resolution simulations. However, the performance of NU-WRF simulations measured by the JPDF metric strongly depends on horizontal resolution. The simulation with the highest resolution of 4 km shows the best agreement with the observations in simulating duration and intensity of wet spells. Spectral nudging does not affect the JPDF significantly. The effect of cumulus parameterizations on the JPDFs is considerable but smaller than that of horizontal resolution. The simulations with lower resolutions of 12 and 24 km show reasonable agreement but only with the high-resolution observational data that are aggregated into coarse resolution and spatially averaged.

  11. Importancia de la resiliencia e inteligencia emocional en el consumo de cocaína

    OpenAIRE

    Martínez López, Ana

    2016-01-01

    Según los datos epidemiológicos disponibles, 14.1 millones de europeos adultos consumieron cocaína alguna vez en sus vidas(OED 2012). En la actualidad, ningún tratamiento farmacológico ha sido considerado eficaz para tratar la dependencia a la cocaína, sin embargo algunos tratamientos psicológicos han encontrado resultados positivos en el tratamiento de esta adicción. En este trabajo de investigación se utilizó una muestra de 101 sujetos que acudían a la Unidad de Conductas Adictivas de...

  12. Massenet "Thaisi" näeb otseülekandes kinolinal / Toomas Kuter

    Index Scriptorium Estoniae

    Kuter, Toomas, 1965-

    2008-01-01

    Forum Cinemas toob oktoobrist maini Tallinnas Coca-Cola Plazas ja Tartus Ekraanis publikuni New Yorgi Metropolitan Opera etenduste HD-otseülekanded, 20. dets. kantakse üle Jules Massenet' ooper "Thais", peaosas Renee Fleming

  13. PÖFFi avab norra film

    Index Scriptorium Estoniae

    2003-01-01

    Pimedate Ööde VII filmifestivali keskus asub sel aastal Coca-Cola Plazas. Festivali avab 28. nov. Morten Tyldumi mängufilm "Buddy" ja lõpetab 6. dets. iirlase Jim Sheridani "Ameerikas" ("In America")

  14. Iiri režissöör Jim Sheridan tuleb "Pimedate ööde" festivalile

    Index Scriptorium Estoniae

    2003-01-01

    Pimedate Ööde VII filmifestivali keskus asub sel aastal Coca-Cola Plazas. Festivali avab 28. nov. Morten Tyldumi mängufilm "Buddy" ja lõpetab 6. dets. iirlase Jim Sheridani "Ameerikas" ("In America")

  15. Halloo Kosmos, hallo Maa! / Kairit Tsäro

    Index Scriptorium Estoniae

    Tsäro, Kairit, 1974-

    2009-01-01

    Režissööride Rob Lettermani ja Conrad Vernoni animafilm "Koletised tulnukate vastu", mis on dubleeritud ka eesti keelde. Tallinnas Coca Cola Plazas, Tartus kinos Ekraan vaadatav 3D (kolmemõõtmelisena)

  16. Kuu filmid / toimetanud Maria Ulfsak-Šeripova

    Index Scriptorium Estoniae

    2011-01-01

    Nicolas Winding Refni krimidraama "Ohtlik sõit" (USA 2011), Pedro Almodovari "tume melodraama" "Nahk, milles ma elan" (Hispaania 2011). Wolfgang Amadeus Mozarti "Don Giovanni" Tallinnas (Coca-Cola Plaza), Tartus (Ekraan) ja Narvas (Astri kinos)

  17. Kolmemõõtmelise kino järjekordne tulemine / Aarne Mäe

    Index Scriptorium Estoniae

    Mäe, Aarne, 1967-

    2008-01-01

    Ruumilise e. 3D-kino levikust ja jõudmisest Forum Cinemas kinoketi kinodesse, esialgu Coca Cola Plazasse Tallinnas, peagi Cinamon kinoketi kultuuri- ja vabaajakeskusesse 2009. aasta sügisel. 3-D kinoelamusest ja tulevikust

  18. Cocaína: lendas, história e abuso Cocaine: myths, history and abuse

    Directory of Open Access Journals (Sweden)

    Pedro Eugênio M Ferreira

    2001-06-01

    Full Text Available A civilização ocidental tem estado envolvida com múltiplos problemas sociais, sendo o abuso de drogas um deles. A cocaína e os transtornos decorrentes de seu abuso tornaram-se um problema de saúde pública. O presente trabalho tem como objetivo colaborar pelo aprofundamento da investigação histórica desse tema. Há mais de 4500 anos, as folhas de coca são usadas por índios da América do Sul. Com a industrialização no século XIX, a cocaína chegou aos países desenvolvidos da época. Na medicina, essa substância também se mostrou presente, sendo usada, tanto por Freud quanto por outros médicos, na tentativa de curar inúmeras enfermidades. No entanto, a maior disponibilidade e a queda dos preços nos últimos 30 anos possibilitaram que essa droga fosse usada abusivamente por um número crescente de pessoas, trazendo conseqüências assustadoras para a saúde do indivíduo e para a sociedade como um todo.Western civilization is involved with multiple social problems and drug abuse is one of them. Cocaine and its abuse have become over the years a public health problem. This paper intends to provide a historical background to the subject. For more than 4,500 years, South America natives have been using coca leaves. After the industrial revolution in the 19th century, cocaine clorhydrate, an alkaloid present in the coca leaf, reached the developed countries. Many products, which main ingredient was cocaine, were consumed by famous people at that time, such as Vino Mariani, used by Pope Leo XVIII. In medicine, Freud and other doctors used cocaine with the purpose of healing various diseases. However, in the last 30 years, it became more available and its price dropped, making it accessible to an increasing number of people, resulting in alarming consequences to users' health as well as for the whole society.

  19. Land Surface Phenologies of the Northern Great Plains: Possible Futures Arising From Land and Climate Change

    Science.gov (United States)

    Henebry, G. M.; Wimberly, M. C.; Senay, G.; Wang, A.; Chang, J.; Wright, C. R.; Hansen, M. C.

    2008-12-01

    Land cover change across the Northern Great Plains of North America over the past three decades has been driven by changes in agricultural management (conservation tillage; irrigation), government incentives (Conservation Reserve Program; subsidies to grain-based ethanol), crop varieties (cold-hardy soybean), and market dynamics (increasing world demand). Climate change across the Northern Great Plains over the past three decades has been evident in trends toward earlier warmth in the spring and a longer frost-free season. Together these land and climate changes induce shifts in local and regional land surface phenologies (LSPs). Any significant shift in LSP may correspond to a significant shift in evapotranspiration, with consequences for regional hydrometeorology. We explored possible future scenarios involving land use and climate change in six steps. First, we defined the nominal draw areas of current and future biorefineries in North Dakota, South Dakota, Nebraska, Minnesota, and Iowa and masked those land cover types within the draw areas that were unlikely to change to agricultural use (open water, settlements, forests, etc.). Second, we estimated the proportion of corn and soybean remaining within the masked draw areas using MODIS-derived crop maps. Third, in each draw area, we modified LSPs to simulate crop changes for a control and two treatment scenarios. In the control, we used LSP profiles identified from MODIS Collection 5 NBAR data. In one treatment, we increased the proportion of tallgrass LSPs in the draw areas to represent widespread cultivation of a perennial cellulosic crop, like switchgrass. In a second treatment, we increased the proportion of corn LSPs in the draw areas to represent increased corn cultivation. Fourth, we characterized the seasonal progression of the thermal regime associated with the LSP profiles using MODIS Land Surface Temperature (LST) products. Fifth, we modeled the LSP profile as a quadratic function of accumulated

  20. Seanssõ dlja potselujev / Alina Zelimhanova

    Index Scriptorium Estoniae

    Zelimhanova, Alina

    2005-01-01

    Kinos "Sõprus" näidatakse seoses Tallinna üliõpilaspäevadega 4 õhtul USA ja Korea filme, mille aluseks on koomiksid. Ka teistest "Sõpruse" seassidest ning kinopileti hindadest kinos "Kosmos" ja Coca Cola Plaza

  1. Adios to Migrancy

    Science.gov (United States)

    Larkin, Timothy

    1974-01-01

    Coca Cola's Agricultural Labor Project was designed to change the migrant's way of life from very unstable to stable by making migrant housing more habitable, creating permanent jobs, and providing numerous other fringe benefits. (BP)

  2. Initial investigation of nutrition and supplement use, knowledge and ...

    African Journals Online (AJOL)

    strategies than pre-game meals. Seventy .... and match-day strategies were found to be ..... marketing and production of supplements, aggressive marketing and ... in South African rugby players participating in the under 13 Coca-Cola Craven.

  3. Kokakoolakinno kolib ooper, popkorn on out / Tiit Tuumalu

    Index Scriptorium Estoniae

    Tuumalu, Tiit, 1971-

    2008-01-01

    Forum Cinemas võimaldab Tartu kinos Ekraan ja Tallinnas Coca-Cola Plazas kord kuus laupäevaõhtuti vaadata-kuulata klassikaooperite otseülekandeid Metropolitan Opera lavalt (Metropolitani projekti "The Met: Live in HD" raames)

  4. Collaborating with the Private Sector

    Science.gov (United States)

    2009-08-01

    circumstances to maintain its secrecy. 110 For information to be considered a trade secret, it must remain a secret. For example, the Coca - Cola recipe... Advertising .‖ Center for Democracy & Technology. 14 Aug. 2009 <http://www.cdt.org/privacy/20080708ISPtraffic.pdf>. 19 18 U.S.C. §§ 2510-2522 20 Hudson...is a trade secret because the recipe has been kept a secret for over 100 years to protect Coca -Cola‘s economic interests. 111

  5. La coca en el intercambio mercante Atlántico-Mediterráneo

    Directory of Open Access Journals (Sweden)

    Ortega Villoslada, Antonio

    2008-06-01

    Full Text Available One approaches the passage of the coca to the Mediterranean and its relevancy in the medieval navigation. Superiority determined by the rudder of sternpost, know generically by the sailors of the mediterranean basin as bayonés, that is to say, of the Gulf of Biscay, whose skippers will arrive regularly to Majorca.

    Se aborda el paso de la coca al Mediterráneo y su relevancia en la náutica medieval. Primacía determinada por el timón de codaste, conocido genéricamente por los marinos de la cuenca mediterránea como bayonés, es decir, del Golfo de Vizcaya, cuyos patrones arribarán regularmente a Mallorca.

  6. Hydrological and Dynamical Characteristics of Summertime Droughts over U.S. Great Plains.

    Science.gov (United States)

    Chang, Fong-Chiau; Smith, Eric A.

    2001-05-01

    A drought pattern and its time evolution over the U.S. Great Plains are investigated from time series of climate divisional monthly mean surface air temperature and total precipitation anomalies. The spatial pattern consists of correlated occurrences of high (low) surface air temperature and deficit (excess) rainfall. The center of maximum amplitude in rain fluctuation is around Kansas City; that of temperature is over South Dakota. Internal consistency between temperature and precipitation variability is the salient feature of the drought pattern. A drought index is used to quantify drought severity for the period 1895-1996. The 12 severest drought months (in order) during this period are June 1933, June 1988, July 1936, August 1983, July 1934, July 1901, June 1931, August 1947, July 1930, June 1936, July 1954, and August 1936. Hydrological conditions are examined using National Centers for Environmental Prediction (NCEP) reanalysis precipitable water (PW) and monthly surface observations from Kansas City, Missouri, and Bismarck, North Dakota, near the drought centers. This analysis explains why droughts exhibit negative surface relative humidity anomalies accompanied by larger than normal monthly mean daily temperature ranges and why maximum PWs are confined to a strip of about 10° longitude from New Mexico and Arizona into the Dakotas and Minnesota.Dynamical conditions are examined using NCEP reanalysis sea level pressures and 500- and 200-mb geopotential heights. The analysis indicates a midtroposphere wave train with positive centers situated over the North Pacific, North America, and the North Atlantic, with negative centers in the southeastern Gulf of Alaska and Davis Strait. Above-normal sea level pressures over New Mexico, the North Atlantic, and the subtropical Pacific along with below-normal sea level pressures over the Gulf of Alaska eastward to Canada, Davis Strait, and Greenland are present during drought periods. The most prominent feature is the

  7. Nagu Helsingi parvlaevas / Kristiina Davidjants

    Index Scriptorium Estoniae

    Davidjants, Kristiina, 1974-

    2003-01-01

    7. Pimedate Ööde Filmifestival on kaotanud oma osalejate solidaarsustundes ja suhtlemises, kolides Coca-Cola Plazasse. Sakslase Hans-Christian Schmid'i mängufilmist "Kauged tuled" ja taanlase Lars von Trieri mängufilmist "Dogville"

  8. Harry, kes vallutab maailma / Jaanus Noormets

    Index Scriptorium Estoniae

    Noormets, Jaanus

    2001-01-01

    Joanne Rowling'u lasteraamatu "Harry Potter ja Tarkade kivi" ekraniseeringu esilinastus Eestis on 21. detsembril Coca-Cola Plazas. Selle USA filmi režissöör on Chris Columbus ja peaosas 12-aastane Daniel Radcliffe

  9. Kolmteist piirivalvurit käisid ohutut jalgrattasõitu propageerimas / Velve Põldoja, Georgi Skorobogatov

    Index Scriptorium Estoniae

    Põldoja, Velve

    2009-01-01

    17.-18. juuli 2009 toimunud Eesti Posti, Eesti Politsei, Eesti Piirivalve, Falck Autoabi, Coca-Cola Hellenic Eesti ja Regio ühiselt korraldatud rattaretkest "Tahan sõita ohutult!", kus rahvale tutvustati rattaga ohutult liiklemise olulisust ja liikluses toimetulekut

  10. Tänasest elavad kobarkinos kääbikud / Andres Laasik

    Index Scriptorium Estoniae

    Laasik, Andres, 1960-2016

    2003-01-01

    Täna toimub inglise kirjaniku J.R.R. Tolkieni "Sõrmuste isanda" järgi loodud Peter Jacksoni teise filmi "Sõrmuste isand : Kaks kantsi" esilinastus. Coca Cola Plazas avab Tolkieni Eesti fänniklubi asjakohase maalinäituse

  11. Iseäraliku väega piigad, õhupallimeelast karust rääkimata / Anneli Aasmäe

    Index Scriptorium Estoniae

    Aasmäe, Anneli, 1973-

    2001-01-01

    6. septembril Coca-Cola Plazas esilinastuva Arvo Iho mängufilmi "Karu süda" peategelast Niikat mängiva Rain Simmuli abiga meenutatakse filmimist ja kaasnäitlejaid Dinara Drukarovat, Iljana Pavlovat ja karu Malõshshi

  12. "Coca got us here and now it's our weakness:" Fusarium oxysporum and the political ecology of a drug war policy alternative in Bolivia.

    Science.gov (United States)

    Pearson, Zoe

    2016-07-01

    A strain of Fusarium oxysporum fungus is killing coca plants in the Chapare coca growing region of Bolivia. Coca farmers are already constrained in the amount of coca they can grow under the government's community-based coca control approach, "social control." Coca leaf is the main ingredient in cocaine, but it is also a traditional medicine and food, is economically vital to household incomes, and is a political symbol of the current government administration. Bolivia's approach to coca control, now administered without any United States military intervention, is an innovative example of experimentation with drug policy reform. This paper is based on ethnographic research including semi-structured interviews and observation. Coca growers are worried about the dire economic, social, and political consequences of the fungus' appearance and spread since summer 2013. They have two explanations for its origins: First, that it was sent by the United States government, which in the past was developing a strain of F. oxysporum for use in the drug war; Second, and the explanation of scientists, is that the outbreak is caused by the overuse of agrochemicals and other intensive agricultural practices. More than a matter of agroecology, the practices identified in the second explanation must be understood in terms of the persistence of the international drug prohibition regime. Bolivia's social control approach is a successful alternative to violent eradication measures, however the country is constrained to uphold the fundamental principles of supply-side control in order to be a respected partner in global drug control. The supply-side logics restricting social control make intensive agriculture practices attractive, but may have contributed to the fungus' proliferation and its continued spread. The fungus draws attention to the challenges of policy reform, new collateral damages of drug control, and role environmental factors can play in drug control politics. Copyright

  13. Site scientific mission plan for the southern Great Plains CART site, January--June 1998

    Energy Technology Data Exchange (ETDEWEB)

    Peppler, R.A.; Lamb, P.J. [Univ. of Oklahoma, Norman, OK (United States). Cooperative Inst. for Mesoscale Meteorological Studies; Sisterson, D.L. [Argonne National Lab., IL (United States). Environmental Research Div.

    1998-01-01

    The Southern Great Plains (SGP) Cloud and Radiation Testbed (CART) site is designed to help satisfy the data needs of the Atmospheric Radiation Measurement (ARM) Program Science Team. The primary purpose of this site scientific mission plan is to provide guidance for the development of plans for site operations. It also provides information on current plans to the ARM functional teams (Management Team, Data and Science Integration Team, Operations Team, and Instrument Team) and serves to disseminate the plans more generally within the ARM Program and among the members of the Science Team. This document includes a description of the operational status of the site and the primary site activities envisioned, together with information concerning approved and proposed intensive observation periods (IOPs). The primary users of this document are the Site operator, the Site Scientist Team (SST), the Science Team through the ARM Program science director, the ARM Program Experiment Center, and the aforementioned ARM Program functional teams. This plan is a living document that is updated and reissued every six months as the observational facilities are developed, tested, and augmented and as priorities are adjusted in response to developments in scientific planning and understanding.

  14. The role of the US Great Plains low-level jet in nocturnal migrant behavior

    Science.gov (United States)

    Wainwright, Charlotte E.; Stepanian, Phillip M.; Horton, Kyle G.

    2016-10-01

    The movements of aerial animals are under the constant influence of atmospheric flows spanning a range of spatiotemporal scales. The Great Plains nocturnal low-level jet is a large-scale atmospheric phenomenon that provides frequent strong southerly winds through a shallow layer of the airspace. The jet can provide substantial tailwind assistance to spring migrants moving northward, while hindering southward migration during autumn. This atmospheric feature has been suspected to play a prominent role in defining migratory routes, but the flight strategies used with respect to these winds are yet to be examined. Using collocated vertically pointing radar and lidar, we investigate the altitudinal selection behavior of migrants over Oklahoma during two spring and two autumn migration seasons. In general, migrants choose to fly within the jet in spring, often concentrating in the favorable wind speed maximum. Autumn migrants typically fly below the jet, although some will rapidly climb to reach altitudes above the inhibiting winds. The intensity of migration was relatively constant throughout the spring due to the predominantly favorable southerly jet winds. Conversely, autumn migrants were more apt to delay departure to wait for the relatively infrequent northerly winds.

  15. Analysis of dental erosion induced by different beverages and validity of equipment for identifying early dental erosion, in vitro study.

    Science.gov (United States)

    Jameel, Rafey Ahmad; Khan, Shah Salman; Abdul Rahim, Zubaidah Hj; Bakri, Marina Mohd; Siddiqui, Saima

    2016-07-01

    To understand early dental erosion induced by different beverages and the equipment for its detection. The study was conducted at the University Malaya Medical Centre, Kuala Lumpur, Malaysia, from June to September 2014, and comprised single-rooted, unpolished teeth divided into six groups. Electron micrographs and other baseline readings for further analyses were taken before and after the exposure to different beverages. The teeth were exposed to the beverages using a modified Nordini's artificial mouth model. The positioning of the teeth on the motorised stage of the equipment was standardised. Of the several beverages used, CocaCola had the lowest pH value of 2.53, while tap water had the highest pH of 5.4. Deionised distilled water, which was used as a reference, had a pH near to neutral /alkaline of 7.3. The fluoride content ranged between 9.38ppm in tea and 0.005ppm in orange juice. Teeth exposed to beverages with low pH and considerably high fluoride underwent slight remineralisation (roughness increase 8% from tea), while beverages with no fluoride content and low pH roughened the enamel surface (Coca Cola roughened upto 37%). Quantitative analyses of tooth erosion, micro-hardness, surface-roughness, and surface-height showed that all beverages exhibited positive erosive effect on the tooth enamel surface (pCocaCola was found to be the most erosive agent among both hot and cold beverages (37%), while coffee was more erosive among the hot beverages (29%).

  16. I Got Them Dust Bowl Blues: Wind Erosion in the Music of the Southern Great Plains

    Science.gov (United States)

    Lee, J. A.

    2017-12-01

    This paper deals with the role of wind erosion and blowing dust on the music of the Dust Bowl region, a portion of the southern Great Plains of the United States. A defining characteristic of the region is dust storms, and in the 1930s, severe dust storms created dramatic images that came to symbolize all of the economic, social and environmental hardships suffered by the people during the 1930s. The music of the time, by Woody Guthrie and others, suggested that the region was being destroyed, never to recover. The region was resilient, however, and in recent decades, dust has been depicted in songs either as an adversity to be endured or simply as a normal part of life in the area. It may be that blowing dust has become a defining characteristic of the region because of a somewhat warped sense of pride in living in an often-difficult environment.

  17. Between fragments and fullness: Worshipping in the in- between ...

    African Journals Online (AJOL)

    2013-03-13

    Mar 13, 2013 ... This brand of globalisation has been characterised as the 'cultural assault' of McDonalds,. Coca-Cola, Disney, Nike, MTV, et cetera .... The liminal character of Picasso's 'style' could be described as: the movement between ...

  18. 75 FR 50015 - Self-Regulatory Organizations; International Securities Exchange, LLC; Notice of Filing and...

    Science.gov (United States)

    2010-08-16

    ...''), Halliburton Company (``HAL''), International Business Machines Corporation (``IBM''), The Coca-Cola [[Page...Shares Russell 2000 (``IWM''), Financial Select Sector SPDR (``XLF''), Apple, Inc. (``AAPL''), General... Company (``F''), Direxion Shares Financial Bull (``FAS''), Direxion Shares Financial Bear (``FAZ''), First...

  19. study and analysis of asa river hypothetical dam break using hec-ras

    African Journals Online (AJOL)

    Windows User

    outcome of the analysis showed that in the event of such failure of Asa dam, some areas which include industrial and residential .... Road Bridge (Coca Cola Axis). (iv) Stretch ..... Solutions and Case Studies, WIT Press, Southampton,. Boston ...

  20. Los cirujanos y la cocaína. Facile est inventis addere

    Directory of Open Access Journals (Sweden)

    Jorge Dagnino Sepúlveda

    2007-08-01

    Full Text Available Este artículo, tercero de una serie sobre el desarrollo de la anestesia local, describe los acontecimientos que siguieron al descubrimiento hecho por Carl Koller en 1884 del uso anestésico de la cocaína hasta la introducción de la procaína por Einhorn. En un lapso de veinte años, varias investigaciones culminaron con la introducción de muchas de las técnicas de anestesia local y regional usadas contemporáneamente: troncular, por infiltración, raquídea y peridural caudal. El escrito toca aspectos tales como la juventud de los innovadores, en su mayoría cirujanos, la toxicidad y el terrible poder de adicción de la cocaína que alcanzó a algunos de ellos, las disputas por la precedencia y la tradición de autoexperimentación.

  1. The Presence of the American Troops in Romania: Civil-Military Challenges Beyond a Military Relationship

    Science.gov (United States)

    2008-03-01

    still is developing, not only what we have now from the beginning, McDonald’s, Pepsi Cola , and Coca Cola , which have strong investments in our country...politico-military interests and the changes in the overall security landscape that a withdrawal of the troops may cause. By advertising against a...population. 5. Advertising employment opportunities and services needed at the local level may improve the economic and financial benefits by attracting

  2. Empirical Analysis of Closed-Loop Duopoly Advertising Strategies

    OpenAIRE

    Gary M. Erickson

    1992-01-01

    Closed-loop (perfect) equilibria in a Lanchester duopoly differential game of advertising competition are used as the basis for empirical investigation. Two systems of simultaneous nonlinear equations are formed, one from a general Lanchester model and one from a constrained model. Two empirical applications are conducted. In one involving Coca-Cola and Pepsi-Cola, a formal statistical testing procedure is used to detect whether closed-loop equilibrium advertising strategies are used by the c...

  3. Potential uranium host rocks and structures in the central Great Plains

    International Nuclear Information System (INIS)

    Zeller, E.J.; Dreschhoff, G.; Angino, E.; Holdoway, K.; Hakes, W.; Jayaprakash, G.; Crisler, K.; Saunders, D.F.

    1975-01-01

    A preliminary study was completed of the uranium potential of the Central Great Plains. The study area extends from longitude 99 to 104 0 W and is bounded by the North Platte River on the north and the Canadian River on the south. This region has no known commercial uranium accumulations, but is an area which contains formations with similar facies that are known to have deposits in other areas. A new method of utilizing petroleum exploration gamma-ray well log data was tested in the western Kansas portion of the survey area. Gamma activities in the Dakota and Morrison formations were computer-processed by trend surface analysis, statistically analyzed, and the anomalies were compared with regional geomorphic lineaments derived from satellite imagery as well as regional geology, to draw conclusions as to their origin and significance. Conclusions are: (1) possible uraniferous provinces have been outlined in the subsurface of western Kansas; (2) the new well log data approach can be used to define potential uraniferous provinces in any well-explored petroleum region; (3) the close spatial correlation between anomalies and regional geomorphic lineaments provides strong support for the concept that the lineaments represent vertical fracture zones which can act as preferred pathways for vertical fluid migration; and (4) the location of the strongest anomalies over impervious salt bodies indicates that any uranium bearing mineralizers must have moved down through the geologic section rather than upward. Recommendations are made to extend the application of the well-log approach, to do drilling and sampling to prove whether the anomalies are really due to uranium, and to add geobotanical and emanometric measurements during future studies

  4. Price, Weather, and `Acreage Abandonment' in Western Great Plains Wheat Culture.

    Science.gov (United States)

    Michaels, Patrick J.

    1983-07-01

    Multivariate analyses of acreage abandonment patterns in the U.S. Great Plains winter wheat region indicate that the major mode of variation is an in-phase oscillation confined to the western half of the overall area, which is also the area with lowest average yields. This is one of the more agroclimatically marginal environments in the United States, with wide interannual fluctuations in both climate and profitability.We developed a multiple regression model to determine the relative roles of weather and expected price in the decision not to harvest. The overall model explained 77% of the spatial and temporal variation in abandonment. The 36.5% of the non-spatial variation was explained by two simple transformations of climatic data from three monthly aggregates-September-October, November-February and March-April. Price factors, expressed as indexed future delivery quotations,were barely significant, with only between 3 and 5% of the non-spatial variation explained, depending upon the model.The model was based upon weather, climate and price data from 1932 through 1975. It was tested by sequentially withholding three-year blocks of data, and using the respecified regression coefficients, along with observed weather and price, to estimate abandonment in the withheld years. Error analyses indicate no loss of model fidelity in the test mode. Also, prediction errors in the 1970-75 period, characterized by widely fluctuating prices, were not different from those in the rest of the model.The overall results suggest that the perceived quality of the crop, as influenced by weather, is a much more important determinant of the abandonment decision than are expected returns based upon price considerations.

  5. The Plains of Venus

    Science.gov (United States)

    Sharpton, V. L.

    2013-12-01

    extremely fluid flows (i.e., channel formers), to viscous, possibly felsic lavas of steep-sided domes. Wrinkle ridges deform many plains units and this has been taken to indicate that these ridges essentially form an early stratigraphic marker that limits subsequent volcanism to a minimum. However, subtle backscatter variations within many ridged plains units suggest (but do not prove) that some plains volcanism continued well after local ridge deformation ended. Furthermore, many of volcanic sources show little, if any, indications of tectonic modification and detailed analyses have concluded that resurfacing rates could be similar to those on Earth. Improving constraints on the rates and styles of volcanism within the plains could lend valuable insights into the evolution of Venus's internal heat budget and the transition from thin-lid to thick-lid tectonic regimes. Improved spatial and radiometric resolution of radar images would greatly improve abilities to construct the complex local stratigraphy of ridged plains. Constraining the resurfacing history of Venus is central to understanding how Earth-sized planets evolve and whether or not their evolutionary pathways lead to habitability. This goal can only be adequately addressed if broad coverage is added to the implementation strategies of any future mapping missions to Venus.

  6. Comércio agrícola: o Brasil e a OMC

    Directory of Open Access Journals (Sweden)

    Danielle Annoni

    2004-03-01

    Full Text Available The agricultural and textile sectors, have been the greaters targets of the developed countries protectionism, that possess in common the fact that the amount of man-power used is sufficiently great, it means variation of the products final cost. Therefore, it is not difficult to understand why the most underdeveloped countries are more competitive in the dispute of the world-wide market’s control in these sectors. Thus the importance of the OMC elapses, in the search for the effectiveness of international trade regulation of agricultural goods is an activity that interests the developing countries, what is particularly applicable to Brazil, where the agricultural products answers almost for one third of the exportations.Los sectores agrícolas y textil, han sido los mayores objetivos del proteccionismo de los países desarrollados, que poseen en común la cantidad de mano-de-obra usado y esta energía es suficientemente grande y significa variación del costo final del producto. Por tanto, no es difícil comprender porque cuanto más subdesarrollados los países, más serán competitivos y amenazadores para el conflicto sobre el control del mercado mundial en estos sectores. Así la importancia del OMC transcurre, en la búsqueda para la eficacia de la regulación del comercio internacional de mercancías agrícolas es una, actividad que interesa a los países en vías de desarrollo en su totalidad, lo que es particularmente aplicable al Brasil, donde los productos agrícolas casi contestan para un tercio de las exportaciones.Os setores agrícola e têxtil, têm sido os maiores alvos do protecionismo dos países desenvolvidos, que possuem em comum o fato de que a quantidade de mão-de-obra utilizada é bastante grande o que significa margem de variação do custo final do produto. Portanto, não é difícil entender porque os países quão mais subdesenvolvidos forem mais competitivos e ameaçadores são na disputa pelo controle do mercado

  7. Corporate sponsorship of physical activity promotion programmes: part of the solution or part of the problem?

    Science.gov (United States)

    Jane, B; Gibson, K

    2017-06-07

    Parklives is a programme intended to raise levels of physical activity across the UK, funded by Coca-Cola GB and delivered in association with Local Authorities and other organizations. Such public-private partnerships have been advocated by many however critics suggest that the conflict between stakeholder motives is too great. This study conducted a content analysis of twitter content related to the ParkLives physical activity programme. Images and text were analysed from two separate weeks, one from the school vacation period and one during school term time. Three hundred and eighteen tweets were analysed. Content analysis revealed 79% of images contained children and 45% of these images contained prominent Coca-Cola branding, a level of exposure that suggests ParkLives simultaneously provides opportunities for children's physical activity and for targeted marketing. Content analysis also demonstrated that the programme allowed increased access to policy-makers. The sponsorship of a physical activity promotion campaign can allow a corporation to target its marketing at children and gain access to health-related policy development networks. This study reinforces the need for independent evaluation of all potential impacts of such a partnership and calls on those responsible for community health to fully consider the ethical implications of such relationships. © The Author 2017. Published by Oxford University Press on behalf of Faculty of Public Health. All rights reserved. For permissions, please e-mail: journals.permissions@oup.com

  8. Magustoit filmihuvilistele lastele / Maris Balbat

    Index Scriptorium Estoniae

    Balbat, Maris, 1936-

    2002-01-01

    25. oktoobrist tuleb Coca-Cola Plaza ekraanile USA joonisfilm "Jääaeg" ("Ice Age"), mille dubleerimisse on režissöör Janno Põldma juhtimisel kaasatud head eesti näitlejad Anu Lamp, Lembit Ulfsak, Marko Matvere jt

  9. Järgmisel nädalal lisandub kinolinale kolmas mõõde / Mart Niineste

    Index Scriptorium Estoniae

    Niineste, Mart, 1983-

    2008-01-01

    Ruumilise e. 3D-kino levikust ja jõudmisest Forum Cinemas kinoketi kinodesse, esialgu Coca Cola Plazasse Tallinnas : 24. oktoobril linastuvad "Kärbsed kuu peale" ja "U2 3-D" . Lisatud sõnum "Eestis on tehtud 3D-nukufilmi"

  10. Technical Assessment: Synthetic Biology

    Science.gov (United States)

    2015-01-01

    Pfizer, Bausch & Lomb, Coca - Cola , and other Fortune 500 companies 8 Data estimated by the... financial prize for ideas to drive forward the production of a sensor relying on synthetic organisms that can detect exposure to 500 specific chemicals

  11. Reliikvia 33 aastat hiljem / Piret Tali

    Index Scriptorium Estoniae

    Tali, Piret, 1972-

    2002-01-01

    Soomes restaureeritud eesti menufilmi "Viimne reliikvia" (1969) taas Eestis ekraanile jõudmise eel korraldatud pressikonverentsilt Coca-Cola Plazas, kus kohal filmis osalenud näitlejad Ingrida Andrina, Aleksandr Goloborodko, Eve Kivi ja Uldis Vazdik, stsenarist Arvo Valton ja kunstnik Rein Raamat

  12. Eesti-Ameerika ühisfilm lõpuks kohal

    Index Scriptorium Estoniae

    2001-01-01

    Eilsest linastub kobarkinos Coca-Cola Plaza "Virtuoos" ("Out of the Cold") : režissöör Aleksandr Bulavsky : operaator Vladimir Klimov : peaosas Keith Carradine : Ameerika Ühendriigid - Eesti 1999. Väiksemates rollides teeb kaasa mitmeid eesti näitlejaid

  13. Kohus elab meis endis edasi, kõik elab meis edasi / Pärt Uusberg ; interv. Piret Linnamägi

    Index Scriptorium Estoniae

    Uusberg, Pärt

    2008-01-01

    Coca-Cola Plazas kuulutati välja uue filmiauhinna "Hää film 2007" laureaadid. Nominentide hulgas oli ka Raplamaa noormees Pärt Uusberg, kes mängis filmis "Klass" üht peaosalist. Endast, filmist, koolielust, filmi püstitatud teemadest

  14. Emory University Decides How to Allot $100,000,000.

    Science.gov (United States)

    Teel, Leonard Ray

    1981-01-01

    In 1979 Emory University became the recipient of the largest single endowment gift (from Coca-Cola's Robert Woodruff) to a college or university. Self-studies have been initiated to recommend improvements that will guide the allocation of the uncommitted funds. (MLW)

  15. Sisekommunikatsiooni roll on toidutööstuses kriitilise kaaluga / Kairi Oja

    Index Scriptorium Estoniae

    Oja, Kairi

    2015-01-01

    Toidutööstuse sisekommunikatsioonist. Selgitusi jagavad Coca-Cola HBC Eesti avalike suhete juht Nele Normak, Jako Arula ettevõttest AS A. Le Coq, AS-i Kalev kommunikatsioonijuht Rutt Roht ja Eesti Toiduainetööstuse Liidu juhataja Sirje Potisepp

  16. Harry Potteri film jõudis Eestisse / Ilona Martson

    Index Scriptorium Estoniae

    Martson, Ilona, 1970-

    2001-01-01

    Joanne Rowling'u lasteraamatu "Harry Potter ja Tarkade kivi" ekraniseeringu esilinastus Eestis on 21. detsembril Coca Cola Plazas. Selle 125 miljonit dollarit maksnud USA filmi režissöör on Chris Columbus ja peaosas 12-aastane Daniel Radcliff

  17. Defense Industrial Base (DIB): Munitions Realignment for 2020

    Science.gov (United States)

    2013-03-01

    munitions DIB by companies like Coca Cola , Quaker Oats, and Eastman Kodak. As industrial mobilization quickly increased, the requirements decreased...industry and the munitions DIB. This report documented the volatility associated with the production of munitions and financial risks to which

  18. 75 FR 42809 - Self-Regulatory Organizations; International Securities Exchange, LLC; Notice of Filing and...

    Science.gov (United States)

    2010-07-22

    ...''), International Business Machines Corporation (``IBM''), The Coca-Cola Company (``KO''), Las Vegas Sands Corp...Shares Russell 2000 (``IWM''), Financial Select Sector SPDR (``XLF''), Apple, Inc. (``AAPL''), General... Company (``F''), Direxion Shares Financial Bull (``FAS''), Direxion Shares Financial Bear (``FAZ''), First...

  19. Browse Title Index

    African Journals Online (AJOL)

    Items 1 - 50 of 148 ... Vol 7, No 1 (2015), A DFT Study on the Structural and Electronic ... Old Carbon Filters for Contaminants Removal: Antwerp Coca Cola plant, ... Maize: the case of Koga Watershed Areas in northwestern Ethiopia, Abstract PDF.

  20. Kuu filmid / toimetanud Maria Ulfsak-Šeripova

    Index Scriptorium Estoniae

    2011-01-01

    Aki Kaurismäki film "Le Havre" (Soome-Prantsusmaa-Saksamaa 2011) kinos Sõprus, Julia Leigh debüütfilm "Uinuv kaunitar" Coca-Cola Plazas (Austraalia 2011) ja režissöör Cyril Tuschi dokumentaalfilm "Hodorkovski" (Saksamaa 2011) Artise kinos

  1. Marketing Verde: responsabilidade social e ambiental integradas na envolvente de marketingGreen Marketing: integrated social and environmental responsibility in the marketing environmentMarketing Verde: responsabilidad social y ambiental integrada en la envolvente de marketing

    Directory of Open Access Journals (Sweden)

    DALMORO, Marlon

    2009-03-01

    Full Text Available RESUMOO presente estudo tem como objetivo principal analisar e descrever como a responsabilidade social e ambiental está integrada na envolvente de marketing de uma unidade franqueada da Companhia Coca-Cola. Ao encontro das percepções de Karna, Hansen e Juslin (2001, a envolvente de marketing é descrita, baseada em três níveis hierárquicos: marketing estratégico, estrutural e funcional. Neste sentido, realizou-se uma abordagem qualitativa com estudo de caso, no qual os dados foram coletados, por meio de entrevistas semiestruturadas com pessoas envolvidas no processo de gestão ambiental e social da empresa franqueada. No tratamento dos dados foi utilizada análise de conteúdo. Na percepção dos entrevistados, a empresa encontra-se em um avançado processo de integração em toda a organização de uma cultura de marketing verde, principalmente, pela relação de franqueado, mantida com a Companhia Coca-Cola. Observou-se que a empresa franqueada, bem como a companhia, de modo geral, encontram-se numa situação pró-ativa em termos de marketing verde, mesmo que o ambiente institucional não cumpra com o seu papel na plenitude.ABSTRACTThis study aims to describe and analyze as social and environmental responsibility is integrated in the marketing strategy of a Coca-Cola Company franchisee. By the perceptions of Karna, Hansen and Juslin (2001, environment marketing is described based on three hierarchical levels: strategic, structural and functional marketing. There has been developed a qualitative approach through case study, in which the data were collected through semi-structured interviews with people involved in the process of environmental and social management of the franchisee company. Data treatment was used in the analysis of content. In the interviewer’s perception, the company is in advanced process of integration across the organization of a green marketing culture, primarily by the relationship of the franchisee maintained

  2. LEED Platin for Coca-Cola. Office park at Duesseldorf; LEED Platin fuer Coca-Cola. Bueropark Ratingen Ost bei Duesseldorf

    Energy Technology Data Exchange (ETDEWEB)

    Meinig, Melanie

    2011-07-01

    The current trend confirms that building-owners and investors more and more have to offer certified real estates in order to be marketable. Whether a purely economic thought or real impetus: the result serves the environment. On the former industrial site Balke-Duerr in Ratingen near Dusseldorf, RKW Rhode Kellermann Wawrowsky GmbH and Co. KG (Duesseldorf, Federal Republic of Germany) has constructed a new building complex which impresses through its sustainable approach. One of the main themes was the integral comprehensive planning.

  3. Evaluation of Electromagnetic Induction to Characterize and Map Sodium-Affected Soils in the Northern Great Plains of the United States

    Science.gov (United States)

    Brevik, E. C.; Heilig, J.; Kempenich, J.; Doolittle, J.; Ulmer, M.

    2012-04-01

    Sodium-affected soils (SAS) cover over 4 million hectares in the Northern Great Plains of the United States. Improving the classification, interpretation, and mapping of SAS is a major goal of the United States Department of Agriculture-Natural Resource Conservation Service (USDA-NRCS) as Northern Great Plains soil surveys are updated. Apparent electrical conductivity (ECa) as measured with ground conductivity meters has shown promise for mapping SAS, however, this use of this geophysical tool needs additional evaluation. This study used an EM-38 MK2-2 meter (Geonics Limited, Mississauga, Ontario), a Trimble AgGPS 114 L-band DGPS (Trimble, Sunnyvale, CA) and the RTmap38MK2 program (Geomar Software, Inc., Mississauga, Ontario) on an Allegro CX field computer (Juniper Systems, North Logan, UT) to collect, observe, and interpret ECa data in the field. The ECa map generated on-site was then used to guide collection of soil samples for soil characterization and to evaluate the influence of soil properties in SAS on ECa as measured with the EM-38MK2-2. Stochastic models contained in the ESAP software package were used to estimate the SAR and salinity levels from the measured ECa data in 30 cm depth intervals to a depth of 90 cm and for the bulk soil (0 to 90 cm). This technique showed promise, with meaningful spatial patterns apparent in the ECa data. However, many of the stochastic models used for salinity and SAR for individual depth intervals and for the bulk soil had low R-squared values. At both sites, significant variability in soil clay and water contents along with a small number of soil samples taken to calibrate the ECa values to soil properties likely contributed to these low R-squared values.

  4. Southern Great Plains Ice Nuclei Characterization Experiment Final Campaign Summary

    Energy Technology Data Exchange (ETDEWEB)

    DeMott, PJ [Colorado State University; Suski, KJ [Colorado State University; Hill, TCJ [Colorado State University; Levin, EJT [Colorado State University

    2015-03-01

    The first ever ice nucleating particle (INP) measurements to be collected at the Southern Great Plains site were made during a period from late April to June 2014, as a trial for possible longer-term measurements at the site. These measurements will also be used to lay the foundation for understanding and parameterizing (for cloud resolving modeling) the sources of these climatically important aerosols as well as to augment the existing database containing this knowledge. Siting the measurements during the spring was intended to capture INP sources in or to this region from plant, soil, dust transported over long distances, biomass burning, and pollution aerosols at a time when they may influence warm-season convective clouds and precipitation. Data have been archived of real-time measurements of INP number concentrations as a function of processing conditions (temperature and relative humidity) during 18 days of sampling that spanned two distinctly different weather situations: a warm, dry and windy period with regional dust and biomass burning influences in early May, and a cooler period of frequent precipitation during early June. Precipitation delayed winter wheat harvesting, preventing intended sampling during that perturbation on atmospheric aerosols. INP concentrations were highest and most variable at all temperatures in the dry period, where we attribute the INP activity primarily to soil dust emissions. Additional offline INP analyses are underway to extend the characterization of INP to cover the entire mixed phase cloud regime from -5°C to -35°C during the full study. Initial comparisons between methods on four days show good agreement and excellent future promise. The additional offline immersion freezing data will be archived as soon as completed under separate funding. Analyses of additional specialized studies for specific attribution of INP to biological and smoke sources are continuing via the National Science Foundation and National Aeronautics

  5. Repercussões otorrinolaringológicas do abuso de cocaína e/ou crack em dependentes de drogas

    Directory of Open Access Journals (Sweden)

    Nassif Filho A.C.N.

    1999-01-01

    Full Text Available A prevalência de pacientes viciados em cocaína e/ou crack parece estar aumentando; portanto, o médico deve estar preparado para diagnosticar o uso de drogas. OBJETIVOS. Determinar se existem sinais típicos de uso de cocaína e/ou crack no trato respiratório superior ou na orofaringe em exame otorrinolaringológico comum. Orientar o médico no diagnóstico dos pacientes viciados nessas drogas. MÉTODOS. Foram estudados 18 pacientes viciados em cocaína e/ou crack, que estavam internados em clínica psiquiátrica, através de anamnese e exame otorrinolaringológico simples (rinoscopia anterior e orofaringoscopia. RESULTADOS. Foi impossível estabelecer uma correlação entre o tempo de uso, quantidade e freqüência no uso das drogas quanto aos sintomas e exame otorrinolaringológico. CONCLUSÃO. Devido à inespecíficidade no exame otorrinolaringológico do paciente viciado em cocaína e/ou crack, é necessário que o médico suspeite do abuso de drogas na história clínica; caso contrário, poderá não realizar este importante diagnóstico.

  6. Trade and Technology: Maintaining the U.S.-Japan Security Relationship in the Post-Cold War Era

    Science.gov (United States)

    1992-12-01

    successful foreign firms in Japan which have demonstrated that these barriers can be overcome. For example, Coca - Cola maintains over 80 percent of...was scarce. Japan was the first place MIT’s media lab sought out for sponsorship , which by 1984 was providing approximately $500,000 a year (25...Japan’s cola market; Nestle has garnered 70 percent of the instant coffee market; Schick controls 70 percent of the razor market; and from 1986 to 1989

  7. CHINA DREAM or CHINESE DREAM based on COCA

    Institute of Scientific and Technical Information of China (English)

    LIU Meng-qing

    2016-01-01

    There has a lot of discussion about the correct expression of CHINESE DREAM or CHINA DREAM. This paper aims to make well use of COCA, a free online corpus, to clear this question. After contrast, we finally find that the exact expression is CHINESE DREAM instead of the original CHINA DREAM. The application of corpus can also be a new pattern for us to pur-sue our study career and will also be an effective way to help us in research field.

  8. Drought effect on selection of conservation reserve program grasslands by white-tailed deer on the Northern Great Plains

    Science.gov (United States)

    Grovenburg, T.W.; Jacques, C.N.; Klaver, R.W.; Jenks, J.A.

    2011-01-01

    Limited information exists regarding summer resource selection of white-tailed deer (Odocoileus virginianus) in grassland regions of the Northern Great Plains. During summers 2005-2006, we analyzed habitat selection of adult female white-tailed deer in north-central South Dakota. We collected 1905 summer locations and used 21 and 30 home ranges during 2005 and 2006, respectively, to estimate habitat selection. Results indicated that selection occurred at the population (P rural development areas containing permanent water sources during extreme drought conditions during 2006. Deer likely selected for fields of CRP grasslands during early summer for cover and natural forages, such as clover (Trifolium sp.), prior to the period when agricultural crops become available. Drought conditions occurring in semiarid prairie grassland regions may reduce food and water availability and contribute to subsequent changes in deer habitat selection across the range of the species.

  9. Color Stability Assessment of Two Different Composite Resins with Variable Immersion Time Using Various Beverages: An In vitro Study.

    Science.gov (United States)

    Kumar, M Senthil; Ajay, R; Miskeen Sahib, S A; Chittrarasu, M; Navarasu, M; Ragavendran, N; Burhanuddin Mohammed, Omar Farooq

    2017-11-01

    The aim of the study was to evaluate the difference in the color of microhybrid (MH) and nanofilled (NF) composite resins after 24 and 48 h in beverages such as red wine (RW), Coca-Cola, and distilled water. The specific objective of this study was to investigate the cumulative effect of the colorant solutions on the dental composites. MH and NF composite resins (A2 shade) were used in this current study. Sixty disk-shaped material specimens (10 mm in diameter × 2 mm in thickness) were prepared using a fiber mold (ring), with the desired dimensions. The specimen surfaces were polished using super-snap polishing system. Sixty specimens were divided into two groups of 30 each (Group I: MH resin composite; Group II: NF resin composite). Both the groups divided into six subgroups (Subgroup I: RW for 24 h [RW-24]; Subgroup II: RW for 48 h; Subgroup III: Coca-Cola for 24 h [CC-24]; Subgroup IV: Coca-Cola for 48 h [CC-48]; Subgroup V: Distilled water for 24 h [DW-24]; Subgroup VI: Distilled water for 48 h [DW-48]). All the samples were immersed in respective drinks for a period of 24 h, and color differences were measured using ultraviolet spectrophotometer. Once again, all the samples were immersed for another 24 h in the same drinks. After 48 h, the color change of the samples was measured. Measurements were made according to the CIE L × a × b × color space relative to the CIE standard illuminant D65. The color changes of the specimens were evaluated using the following formula: Statistical analysis was performed. The data were analyzed using the one-way ANOVA and t -test at a significance level of 0.05. Color stability of MH composite resin was found to be inferior than the NF resin composite irrespective of immersion medium and time. In RW, the color change observed was maximum for both composite resins followed by Coca-Cola. Immersing the resin composites in distilled water for 24 and 48 h had negligible color change. A 48-h immersion of both composite resins in

  10. Saúde e mercado de trabalho no Brasil: diferenciais entre ocupados agrícolas e não agrícolas

    Directory of Open Access Journals (Sweden)

    Alexandre Gori Maia

    2010-12-01

    Full Text Available Este trabalho analisa as diferenças no estado de saúde entre e dentro dos grupos de ocupados agrícolas e não agrícolas no Brasil, utilizando medidas de autoavaliação do estado de saúde captadas no suplemento da PNAD (Pesquisa Nacional por Amostra de Domicílios de 2008. As análises baseiam-se na composição socioeconômica dos ocupados agrícolas e não agrícolas e nas estimativas de equações simultâneas para captar as relações não lineares entre saúde, renda e jornada de trabalho. Um dos pressupostos do trabalho é que a baixa prevalência de saudáveis entre os ocupados agrícolas estaria associada, sobretudo, à composição socioeconômica desse grupo, e não à maior insalubridade a que os ocupados das atividades agrícolas estariam submetidos em condições socioeconômicas semelhantes às dos não agrícolas. Analogamente, a desigualdade no estado de saúde seria menor entre os ocupados agrícolas devido aos hábitos mais homogêneos, não só no que se refere ao tipo de atividade, mas também em relação à qualidade de vida e ao acesso a uma série de itens de consumo, típico das localidades menos desenvolvidas onde as atividades agrícolas prevalecem.This paper analyzes differences of health conditions between and within agricultural and non-agricultural workers in Brazil. Self-reported health measures of the Health Supplement of Pesquisa Nacional por Amostra de Domicílios (PNAD, from 2008, are used. Results are based on the description of the socioeconomic characteristics of each group of employees and on estimates of a simultaneous equation to measure non-linear relations between health conditions, income and work hours. The main hypothesis is that the lower prevalence of workers with good health among agricultural workers is mainly due to socioeconomic characteristics of this group and not necessarily to higher insalubrious conditions that such workers would be submitted to in equivalent socioeconomic conditions

  11. Quantification of Tetramethylenedisulfotetramine (TETS) in Various Food Matrices by Solid Phase Extraction Liquid ChromatographyIon Trap Mass Spectrometry

    Science.gov (United States)

    2017-04-01

    Teledyne Isco (Lincoln, NE). Juicy Juice apple juice (Harvest Hill Beverage Company; Stamford, CT), Minute Maid orange juice ( Coca Cola Company; Atlanta...products. This report may not be cited for purposes of advertisement . This report has been approved for public release. Acknowledgments We

  12. Ettevõtte edu sisse osta ei saa / Katrin Bats, Janne Laik, Silver Vohu, Evelin Ojamets ; intervjueerinud Küllike Heide

    Index Scriptorium Estoniae

    2012-01-01

    Kommunikatsiooni- ja turundustegevuse korraldusest ettevõtetes, mille suur osa antud projektidest hõlmab kõiki Balti riike. Mõtteid jagavad Katrin Bats Rimi Eesti Food AS-ist, Janne Laik NP Foods Eesti OÜ-st, Silver Vohu SEB Pangast ja Evelin Ojamets Coca-Cola-st

  13. Potteri-filmile osteti 5000 eelmüügipiletit / Hindrek Riikoja

    Index Scriptorium Estoniae

    Riikoja, Hindrek

    2001-01-01

    Joanne Rowling'u lasteraamatu "Harry Potter ja Tarkade kivi" ekraniseeringu esilinastus Eestis on 21. detsembril Coca-Cola Plazas. Eduka piletimüügi eelduseks on kindlasti ka 4 eesti keelde tõlgitud Potteri-raamatu läbimüük - 43 000 eksemplari

  14. Rahulolu takistuste kiuste / Annela Laaneots

    Index Scriptorium Estoniae

    Laaneots, Annela

    2007-01-01

    Oma tööst ja eraelust räägivad Laaduri müügidirektor Tauno Steinberg ja Coca-Cola HBC Baltikumi personalijuht Kadi Tartu ning Rika Soopa agentuuridest Royal Service ja Spring Advertising ja rahvusvahelise firma Baltikumi turundusjuht Marija Korolova

  15. Análisis de cocaína en diferentes muestras por cromatografía de gases con detector de ionización de llama (CG-FID)

    OpenAIRE

    Ángela M. López C.; William F. Garzón M; Milton Rosero-Moreano; Gonzalo Taborda O.

    2015-01-01

    En este estudio se realizó la validación de los métodos establecidos por la UNODC para la cuantificación y extracción de benzometilecgonina (cocaína) presente en las hojas de Erythhroxylum coca, en té de coca y en clorhidrato de cocaína. El primer método de extracción, recomendado por la UNODC, es una extracción solido-líquido (ESL), sin embargo, los resultados obtenidos indican que esta no es lo suficientemente eficiente para lograr una señal de analito distinguible de la relación señal a ru...

  16. The Whole-Genome Sequence of Bacillus velezensis Strain SB1216 Isolated from the Great Salt Plains of Oklahoma Reveals the Presence of a Novel Extracellular RNase with Antitumor Activity

    OpenAIRE

    Marasini, Daya; Cornell, Carolyn R.; Oyewole, Opeoluwa; Sheaff, Robert J.; Fakhr, Mohamed K.

    2017-01-01

    ABSTRACT The whole-genome sequence of Bacillus velezensis strain SB1216, isolated from the Great Salt Plains of Oklahoma, showed the presence of a 3,814,720-bp circular chromosome and no plasmids. The presence of a novel 870-bp extracellular RNase gene is predicted to be responsible for this strain’s antitumor activity.

  17. Redes sociais online em projetos de educação a distância: o caso do projeto-piloto “Geração Movimento” (2015

    Directory of Open Access Journals (Sweden)

    Bruno Leal Pastor de Carvalho

    2016-06-01

    Full Text Available Em 2015, a Fundação Roberto Marinho, em parceria com o Instituto Coca-Cola Brasil e a Coca-Cola Brasil, realizou um projeto-piloto de formação continuada de modalidade híbrida (presencial e a distância para 145 professores do Ensino Fundamental de escolas da rede pública de Joinville, Santa Catarina. Este proje-to, chamado “Geração Movimento”, visou desenvolver conceitos relacionados ao corpo, à atividade física e ao movimento corporal. O presente trabalho se debruça sobre a rede social na internet que integrou à parte a distância do projeto. São focados, neste sentido, o engajamento dos participantes, suas respostas frente às estratégias de comunicação dos gestores e o uso das principais ferramentas tecnológicas desta rede.

  18. Ultrahigh surface area carbon from carbonated beverages: Combining self-templating process and in situ activation

    Energy Technology Data Exchange (ETDEWEB)

    Zhang, Pengfei; Zhang, Zhiyong; Chen, Jihua; Dai, Sheng

    2015-11-01

    Ultrahigh surface area carbons (USACs, e.g., >2000 m2/g) are attracting tremendous attention due to their outstanding performance in energy-related applications. The state-of-art approaches to USACs involve templating or activation methods and all these techniques show certain drawbacks. In this work, a series of USACs with specific surface areas up to 3633 m2/g were prepared in two steps: hydrothermal carbonization (200 °C) of carbonated beverages (CBs) and further thermal treatment in nitrogen (600–1000 °C). The rich inner porosity is formed by a self-templated process during which acids and polyelectrolyte sodium salts in the beverage formulas make some contribution. This strategy covers various CBs such as Coca Cola®, Pepsi Cola®, Dr. Pepper®, and Fanta® and it enables an acceptable product yield (based on sugars), for example: 21 wt% for carbon (2940 m2/g) from Coca Cola®. Being potential electrode materials for supercapacitors, those carbon materials possessed a good specific capacitance (57.2–185.7 F g-1) even at a scan rate of 1000 mV s-1. Thus, a simple and efficient strategy to USACs has been presented.

  19. Cola pierlotii R.Germ. : étude de la composition chimique de la graine

    Directory of Open Access Journals (Sweden)

    Lognay, G.

    2013-01-01

    Full Text Available Cola pierlotii R.Germ.: study of the chemical composition of the seed. This note reports the first analysis of the chemical composition of Cola pierlotii seed. It compares the recorded values with various literature data on Cola nitida and Cola acuminata that are the two most used species or as agent flavor or as a precursor drugs. Cola pierlotii is characterized in particular by a high caffeine content up to 1.27%.

  20. La decisión de los agricultores del área tropical de Cochabamba (Bolivia) de cultivar coca en lugar de los productos alternativos recomendados por el Estado

    OpenAIRE

    Juan Carlos Barrientos; Walter Schug

    2006-01-01

    A pesar de la prohibición estatal del cultivo de coca desde 1973 y de la reducción rápida de las plantaciones de coca hasta 2002, este arbusto todavía se cultiva en las zonas tropicales de Cochabamba (Bolivia). Tanto aspectos técnicos como económicos, son responsables de que muchos agricultores se decidan por el cultivo de la coca y no por el de cultivos alternativos. Técnicamente, el cultivo de la coca es más adaptable y menos exigente, en comparación con los cinco cultivos alternativos anal...