WorldWideScience

Sample records for grain marketing practices

  1. Kansas Agents Study Grain Marketing

    Science.gov (United States)

    Schoeff, Robert W.

    1973-01-01

    Author is an extension specialist in feed and grain marketing for Kansas State University. He describes a tour set up to educate members of the Kansas Grain and Feed Dealers' Association in the area of grain marketing and exporting. (GB)

  2. DEVELOPMENT OF GRAIN MARKET IN UKRAINE

    Directory of Open Access Journals (Sweden)

    Aleksandr Maslak

    2015-11-01

    Full Text Available The subject of the research is a set of theoretical, methodological and practical fundamentals of organizational and economic functioning are integrated agricultural formations in the grain market of Ukraine. The methodological basis of research is the complex analysis of economic processes in the grain market in Ukraine and the world. During research we used such methods as method of systematization and comparison, statistic, economic, balance, constructive, target-oriented, and the methods of induction and deduction, analogy and comparison. Main aim of this article is the analysis of the situation on the grain market in Ukraine, defining the role of integrated agricultural formations in this market, improving the organizational-economic mechanism of its functioning, identifies ways of improving the competitiveness of Ukraine among world exporters of grain. Using results of the studies we examined trends grain market in Ukraine; influence of businesses in grain production; analysis of constraints to improve production efficiency of grain; defined domestic (internal needs of grain in Ukraine; assessed the status and expediency transformation infrastructure of the grain market of Ukraine; defined priority directions of development of the grain market in Ukraine. As a result of the preparation of articles, it is obtained the following conclusions: Ukraine is the world's largest producers and exporters of grain, the production of integrated agricultural units to a third of the total grain; technical condition of farm does not meet the needs of production; the domestic market is unable to provide the existing demand for grain production, contributing to export growth; Ukraine has a number of problems due to increased grain production, namely the shortage of storage capacity for the storage of grain, limited performance transshipment of grain in port elevators and imperfection and depreciation of transport systems; solving the existing problems is

  3. Diversity in marketing practice

    OpenAIRE

    Torres, Ann Marie

    2009-01-01

    Theory development in marketing has received periodic debate. In the spirit of reappraisal, this thesis endeavours to explain the nature of diversity in marketing practice found among firms and the manner in which marketing practice is related to organisational performance. The specific research goals are to explore: the nature of diversity in marketing practice, as linked to strategic archetypes; whether there is evidence of order in the diversity of marketing practice that can be linked to ...

  4. STUDY ON GRAIN MARKET IN THE WORLD

    Directory of Open Access Journals (Sweden)

    Elena COFAS

    2013-01-01

    Full Text Available In the global economy, the market occupies a representative place because the grain is grown on a large area and it is important both to ensure food security and safety, but also for animal feed. In order to accomplish this study we have used certain indicators, of which the most representative are: acreage, production obtained, yield per hectare, food consumption, imports, exports and last but not least the price. World market of cereals has increased in the past decade due to increased consumption of cereals, especially in less developed countries economically. World grain market evolution in the analyzed period was disrupted on one side by the global economic crisis and on the other side by bad weather changes that occur on a global scale and have had a negative impact on acreage, production achieved, prices etc. According to forecasts the global market for cereals is expected to increase trade with cerereale, while diminishing stocks.

  5. Deconstructing medical practice marketing.

    Science.gov (United States)

    Kasbo, Abe

    2010-01-01

    The healthcare marketing game has radically changed. Medical practices must rely on strategies instead of tactics to better separate themselves from the competition. The Internet has become a disruptive force in marketing, tipping the balance and control of the reputations of medical practices to the patient. Done right, medical practices can harness this new energy to attract new patients and keep current patients loyal.

  6. Marketing the pathology practice.

    Science.gov (United States)

    Berkowitz, E N

    1995-07-01

    Effective marketing of the pathology practice is essential in the face of an increasingly competitive market. Successful marketing begins with a market-driven planning process. As opposed to the traditional planning process used in health care organizations, a market-driven approach is externally driven. Implementing a market-driven plan also requires recognition of the definition of the service. Each market to which pathologists direct their service defines the service differently. Recognition of these different service definitions and creation of a product to meet these needs could lead to competitive advantages in the marketplace.

  7. Marketing a Radiology Practice.

    Science.gov (United States)

    Levin, David C; Rao, Vijay M; Flanders, Adam E; Sundaram, Baskaran; Colarossi, Margaret

    2016-10-01

    In addition to being a profession, the practice of radiology is a business, and marketing is an important part of that business. There are many facets to marketing a radiology practice. The authors present a number of ideas on how to go about doing this. Some marketing methods can be directed to both patients and referring physicians. Others should be directed just to patients, while still others should be directed just to referring physicians. Aside from marketing, many of them provide value to both target audiences. Copyright © 2016 American College of Radiology. Published by Elsevier Inc. All rights reserved.

  8. Causality Between Market Liquidity and Depth for Energy and Grains

    NARCIS (Netherlands)

    R. Sari (Ramazan); S.M. Hammoudeh (Shawkat); C-L. Chang (Chia-Lin); M.J. McAleer (Michael)

    2011-01-01

    textabstractThis paper examines the roles of futures prices of crude oil, gasoline, ethanol, corn, soybeans and sugar in the energy-grain nexus. It also investigates the own- and cross-market impacts for lagged grain trading volume and open interest in the energy and grain markets. According to the

  9. ORGANIC GRAIN PRODUCTION MARKET OF UKRAINE: PROSPECTS AND TRENDS

    Directory of Open Access Journals (Sweden)

    Viktoriia Bondar

    2016-11-01

    Full Text Available The purpose of the paper is to determine the prospects of the market of organic products in Ukraine. The article studies the market for organic produce dynamic area of organic farmland, number of organic farms in volume production of organic products. Identified key factors influencing the market for organic products Ukraine, outlined areas of the market based on its current state. Grain industry serves as a source of sustainable development of agriculture, determines the socio-economic condition of society and is the basis of agricultural exports. Therefore, the development of the organic market of grain and its products are of particular importance and led to the goal and objectives of bottom investigation. Methodology. The theoretical and methodological basis of the study are works of economists on the development of ecology management, general scientific methods and approaches in the field of business management: historical, dialectical, abstract logical methods of system-structural analysis and synthesis of scientific research and provision of economic theory, management. Results. Proved that Ukraine has considerable potential as a producer of agricultural products, including organic farming, export, consumption in the domestic market. To determine the market trends of organic products studied the dynamics of agricultural surfaces of Ukraine, reserved for growing organic products. To further study the characteristics and trends of the market for organic products in Ukraine, examined the dynamics of the number of organic farms. For determining the main trends and the prospects of the organic products market, and in addition for researching proposals, examined demand for market research of market demand for organic products in terms of production of organic products in Ukraine. Practical implications. The main problem of Ukraine of organic production is exported domestic products as organic production of agricultural products. Analysis of key

  10. Marketing your equine practice.

    Science.gov (United States)

    Magnus, Robert P

    2009-12-01

    The take-home message in marketing your equine practice is simple: understand your position in the target market and the buying behavior of your current and prospective customers. Time well spent on analysis and evaluation of options can maximize customer value in the services and products you offer. This allows you to capture profit and to attain your personal and professional goals as an equine practitioner.

  11. MIDDLEMEN IN THE MARKET FOR GRAIN: CHANGES AND COMPARISONS

    Directory of Open Access Journals (Sweden)

    Mary Eschelbach Hansen

    2000-01-01

    Full Text Available The role of middlemen in the market for grain changed with the advent of standardized grain grading. Prior to grain grading, economies of scale were limited because of the requirement that middlemen develop strong personal reputations though the maintenance of multi-faceted relationships with clients. Grain grading homogenized grain, making it possible for middlemen to take advantage of economies of scale in their operations.

  12. Stabilisation of the grain market by the flexible use of grain for bioethanol

    NARCIS (Netherlands)

    Helming, J.F.M.; Pronk, A.; Woltjer, I.

    2010-01-01

    This report reviews whether the grain market and grain price can be stabilised by the variation of the use of grain in the EU-27's production of bioethanol. The time horizon of this study is 2020, whereby account is taken of the minimum 10% obligation for biofuel use in the EU-27. An economic

  13. 7 CFR 800.61 - Prohibited grain handling practices.

    Science.gov (United States)

    2010-01-01

    ... such blending will result in grain being designated as Mixed grain in accordance with subpart E of the... processed into a product(s) by the purchaser and not resold into the grain market. (3) Products or... include additional requirements for grain that is officially inspected and weighed. (3) Marketing dockage...

  14. Relevance of standardization and grading in marketing of grains in ...

    African Journals Online (AJOL)

    This study examines the relevance of standardization and grading as a facilitating function in marketing of grains. The various measurement units, their acceptability and adoption by the consumers and traders along with the relationship of prices to different grades of grains was critically assessed. The study revealed that ...

  15. Content Marketing Practices in Finland

    OpenAIRE

    Suuronen, Toni

    2016-01-01

    The purpose of this study is to draw attention to increasingly important business phenomenon of content marketing. This paper defines content marketing, identifies its key elements and phases, and explores content marketing practices. The theorethical part is based on Pam Didner's 4P model that describes the stages of content marketing cycle: plan, produce, promote and perfect. The empirical part of the study is based on semi-structured interviews of seasoned content marketing professionals t...

  16. New market opportunities for rice grains

    Science.gov (United States)

    Breeding efforts for rice have been focusing on increasing yield and improving quality (milling yield and grain quality), while maintaining cooked rice sensory properties to meet consumer preferences. These breeding targets will no doubt continue as the main foci for the rice industry. However, the ...

  17. FORMATION INNOVATIVELY FOCUSED INFRASTRUCTURE OF THE GRAIN MARKET

    Directory of Open Access Journals (Sweden)

    D. S. Latynin

    2014-01-01

    Full Text Available Summary. The perspective scheme of infrastructure of the modern grain market is directed on perfection merchandising grains by means of liquidation of is material disproportions between its participants for decrease in logistical costs counting upon 1 t grains, and creations of the alternative organized channel merchandising, providing a direct output on the wholesale market of direct commodity producers of grain and their participation in distribution of profit received from export. Elimination of is material disproportions on all circuit passage of grain from the supplier of production up to the end user is necessary for connecting with the organization merchandising on principles of logistics. It will allow to ensure the general synergistic effect exceeding total effect at separate participants of a circuit. The structure of Association participants of the grain market, is directed on creation mutual interest by a deepening specialization of each participant merchandising, consolidations of their investment resources to development of this circuit, to decrease in logistical costs. Feature of the modern period functioning of the grain market is necessity acceleration of scientific and technical progress on the basis of innovative processes. Innovative activity causes necessity of faster development of an infrastructure of the grain market. One directions promotion of innovations is development in region techno park formations. Their advantage consists in an opportunity initiators of new technologies independently to carry out their scientific and design development and to advance a grain husbandry through commercialization and a transfer. With a view modernization of a regional infrastructure of the grain market in modern conditions creation electronic trading platform, introduction system of electronic commerce is extremely actual. By means of electronic technologies economic attitudes in the market essentially change, giving to them scale

  18. 76 FR 28726 - Grain Market News Reports; Request for Extension of a Currently Approved Information Collection

    Science.gov (United States)

    2011-05-18

    ... Service [Doc. No. AMS-LS-11-0035] Grain Market News Reports; Request for Extension of a Currently Approved... grain market news reports. DATES: Comments must be received by July 18, 2011. ADDRESSES: Comments should... Lynch, Chief, Livestock and Grain Market News Branch, Livestock and Seed Program, Agricultural Marketing...

  19. Spatial Price Discovery, Dynamics, and Leadership in Evolving Distiller’s Grain Markets

    OpenAIRE

    Van Winkle, Tyler W.; Schroeder, Ted C.

    2008-01-01

    Recent dramatic growth in corn-based bio-refining has generated considerable growth in the by-product of this process, distiller’s grains. Distiller’s grains are rapidly becoming important livestock feed ingredient sources. However, little public market information is available on distiller’s grain. This study determines spatial and temporal price relationships among distiller’s grain markets. Results indicate spatial distiller’s grain markets operate somewhat independently suggesting potenti...

  20. Discovering Diversity in Marketing Practice

    OpenAIRE

    Murray, John; O'Driscoll, Aidan; Torres, Ann

    2002-01-01

    Marketing practice varies among firms. However, the prescriptive literature emphasises a universal view of practice, a “one-size-fits-all” view. This paper addresses the issue of explaining diversity in competitive space and over time. Diversity in competitive space reflects the existence of different routes to high performance. Diversity over time reflects some combination of change in the individual firm and change in a population of firms. In the former case, diversity is shaped by organis...

  1. Ochratoxin A in grain dust--estimated exposure and relations to agricultural practices in grain production.

    Science.gov (United States)

    Halstensen, Anne Straumfors; Nordby, Karl-Christian; Elen, Oleif; Eduard, Wijnand

    2004-01-01

    Ochratoxin A (OTA) is a nephrotoxin frequently contaminating grains. OTA inhalation during grain handling may therefore represent a health risk to farmers, and was the subject of this study. Airborne and settled grain dust was collected during grain work on 84 Norwegian farms. Climate and agricultural practices on each farm were registered. Penicillium spp., Aspergillus spp. and OTA in settled dust were measured. Settled dust contained median 4 microg OTA/kg dust (range 2-128), correlating with Penicillium spp. (median 40 cfu/mg; range 0-32000, rs =0.33; p grain species, districts and agricultural practices. Penicillium levels, but not OTA levels, were higher in storage than in threshing dust (p=0.003), and increased with storage time (rs =0.51, p dust during threshing and median 7 mg/m3 (range 1-110) dust during storage work, equalling median 3.7 pg/m3 (range 0.6-200) and median 40 pg/m3 (range 2-14000) OTA, respectively (p grain work was low, although varying by more than 1,000-fold. However, the farmers may occasionally be highly exposed, particularly during handling of stored grain.

  2. Pluralism in contemporary marketing practices

    NARCIS (Netherlands)

    Lindgreen, A.; Davis, R.; Brodie, R.J.; Buchanan-Oliver, M.

    2000-01-01

    Over the last decade, considerable emphasis has been placed on the importance of relationship marketing. The re-orientation of marketing has been at the expense of the traditional approach to marketing, that is transaction marketing (the "4Ps"). However, others conclude that transactional marketing

  3. The Practice of Educational Marketing in Schools.

    Science.gov (United States)

    James, Chris; Phillips, Peter

    1995-01-01

    Summarizes a study using a service marketing-mix model (promoting product, place, price, promotion, people, processes, and proof) to document educational marketing practices in 11 public and private British schools. The schools visited evinced a general lack of coherent marketing practice. Administrators had little management training in…

  4. Marketing the academic medical center group practice.

    Science.gov (United States)

    Eudes, J A; Divis, K L

    1992-01-01

    From a marketing perspective, there are many differences between private and academic medical center (AMC) group practices. Given the growing competition between the two, write John Eudes and Kathy Divis, it is important for the AMC group practice to understand and use these differences to develop a competitive market advantage.

  5. How Can Marketing Academics Serve Marketing Practice? The New Marketing DNA as a Model for Marketing Education

    Science.gov (United States)

    Harrigan, Paul; Hulbert, Bev

    2011-01-01

    This article seeks to address how marketing academics can best serve marketing practice through marketing education. It is contended that, where technology is driving marketing in practice, it is afforded significantly less attention in both theory and education. Thus, the marketing graduates being produced from universities are often lacking in…

  6. Contemporary marketing practice : theoretical propositions and practical implications

    NARCIS (Netherlands)

    Lindgreen, A.; Palmer, R.; Vanhamme, J.

    2004-01-01

    Marketing has changed significantly since it first emerged as a distinct business and management phenomenon. We identify some of the major factors causing the observed change in marketing practice. We then describe a classification scheme that is based on transaction marketing and relationship

  7. The practice of marketing by dentists.

    Science.gov (United States)

    Chandler, E W; Weller, R B

    1994-01-01

    The attitudes and practices of dentists regarding the implementation of all the strategic variables in the marketing mix is examined. Factor analysis is used to reduce the data to five factors which are used to describe the attitudes and practices of dentists. The importance of using other marketing variables besides promotion is pointed out along with the implications for influencing dentists to take a broader strategic perspective in the development of their practice.

  8. Best Practice: Integrated Marketing Communications

    OpenAIRE

    Schultz, Don; Macdonald, Emma K.; Baines, Paul R.

    2012-01-01

    Integrated marketing communications can substantially improve target audience reception, message resonance, and positive behavioural response but, to reach its true potential, the process requires a strong focus on data integration/customer insight.

  9. Marketing practices of vapor store owners.

    Science.gov (United States)

    Cheney, Marshall; Gowin, Mary; Wann, Taylor Franklin

    2015-06-01

    We examined the marketing strategies for local vapor stores in a large metropolitan area in Oklahoma. Vapor store owners or managers (n = 33) participated in individual interviews regarding marketing practices in 2014. We asked owners about their marketing strategies and the groups they targeted. We transcribed the interviews and analyzed them for themes. Store owners used a variety of marketing strategies to bring new customers to their stores and keep current customers coming back. These marketing strategies showed many parallels to tobacco industry strategies. Most owners engaged in some form of traditional marketing practices (e.g., print media), but only a few used radio or television advertising because of budget constraints. Owners used social media and other forms of electronic communication, pricing discounts and specials, and loyalty programs. Owners also had booths at local events, sponsored community events, and hosted them in their stores. Owners attempted to target different groups of users, such as college students and long-term smokers. Local vapor store marketing practices closely resemble current and former tobacco industry marketing strategies. Surveillance of marketing practices should include local and Web-based strategies.

  10. Marketing Practices of Vapor Store Owners

    Science.gov (United States)

    Gowin, Mary; Wann, Taylor Franklin

    2015-01-01

    Objectives. We examined the marketing strategies for local vapor stores in a large metropolitan area in Oklahoma. Methods. Vapor store owners or managers (n = 33) participated in individual interviews regarding marketing practices in 2014. We asked owners about their marketing strategies and the groups they targeted. We transcribed the interviews and analyzed them for themes. Results. Store owners used a variety of marketing strategies to bring new customers to their stores and keep current customers coming back. These marketing strategies showed many parallels to tobacco industry strategies. Most owners engaged in some form of traditional marketing practices (e.g., print media), but only a few used radio or television advertising because of budget constraints. Owners used social media and other forms of electronic communication, pricing discounts and specials, and loyalty programs. Owners also had booths at local events, sponsored community events, and hosted them in their stores. Owners attempted to target different groups of users, such as college students and long-term smokers. Conclusions. Local vapor store marketing practices closely resemble current and former tobacco industry marketing strategies. Surveillance of marketing practices should include local and Web-based strategies. PMID:25880960

  11. Implications of a North American grain marketing system for prairie transportation and elevators

    Science.gov (United States)

    1997-09-01

    The balance of this report will examine the experiences U.S. production agriculture has had with deregulation of the transportation industry. It will highlight the evolution of the procurement segment of grain marketing, concentrating on the wheat or...

  12. Analysis of the Determinants of Small-Scale Farmers' Grain Market ...

    African Journals Online (AJOL)

    In some cases, farmers may sell at low price when they face financial constraints, especially ... Analysis of the Determinants of Small-Scale Farmers' Grain Market Participations. [76] ...... An MSc Thesis Presented to the School of Graduate.

  13. Price Discovery and Risk Management in the U.S. Distiller’s Grain Markets

    OpenAIRE

    Etienne, Xiaoli L.; Hoffman, Linwood A.

    2015-01-01

    In this paper, we evaluate the spatial nature of the price discovery process in regional distiller’s grain markets in the US and the price relationships among distiller’s grains, corn, and soybean meals since the beginning of the biofuel boom. We use multivariate and pairwise cointegration analyses to examine spatial integrations among regions and to investigate whether a stable long-term price relationship exists in the market. Error correction models are estimated to determine the speed of ...

  14. Marketing the nursing practice of obstetrics.

    Science.gov (United States)

    Dill, P Z

    1991-01-01

    This article offers nurses a conceptual framework for marketing their skills and discusses how that framework can be applied to obstetric nursing practice. A thorough understanding of the framework presented will provide maternity nurses with the foundation they need to participate effectively in a marketing plan. Examples of the application of the framework to specific clinical situations are examined.

  15. Marketing your practice in a social world.

    Science.gov (United States)

    Martin, Ashley; Grundin, Erica; Harrison, Dash; Espinoza, Jessica

    2012-01-01

    Social media use has moved beyond just being a way for family and friends to keep in touch. Now it is imperative that all businesses implement a social media strategy into their overall marketing plan. Medical practices are no exception. Using social media within your medical practice will allow you take your marketing to a new level of success. It also allows you to connect with patients on a more personal, less corporate level.

  16. Grain Size of Recall Practice for Lengthy Text Material: Fragile and Mysterious Effects on Memory

    Science.gov (United States)

    Wissman, Kathryn T.; Rawson, Katherine A.

    2015-01-01

    The current research evaluated the extent to which the grain size of recall practice for lengthy text material affects recall during practice and subsequent memory. The "grain size hypothesis" states that a smaller vs. larger grain size will increase retrieval success during practice that in turn will enhance subsequent memory for…

  17. Marketing and transportation of grain by local cooperatives

    Science.gov (United States)

    1993-11-01

    This study focuses on first-handlers-of-grain cooperatives for the fiscal years ending in calendar year 1991. It is comparable with studies previously conducted by the Agricultural Cooperative Service covering 1985-86 (ACS Research Report 70), 1982-8...

  18. [Marketing in veterinary practice; a theoretical framework].

    Science.gov (United States)

    Schuurmans, A J; Smidts, A

    1990-03-15

    An increase in the number of veterinarians, while at the same time the number of animals has remained constant, has resulted in growing competition. By extending the range of products and by enlarging the veterinarians' scope of activities this competition can be decreased. A marketing-orientation will be helpful in this respect. This article indicates in which way marketing concepts can be used in a veterinary practice. The services of the veterinarian will be looked at by means of the Abell approach. This focuses on the functions performed by the services and examines, per function performed, for whom this might be interesting and which alternatives there might be. Next the concept of market segmentation is filled in for a veterinary practice by means of a hypothetical example. The marketing mix (product, place, price, promotion and personnel) is given considerable attention. The last element of marketing in a veterinary practice that is discussed here is the marketing information system. In a next article the question will be answered how marketing-directed the Dutch veterinarian works nowadays. To find this out research has been done; 166 vets were interviewed by telephone for approximately 40 minutes each.

  19. Marketing your practice on the Internet.

    Science.gov (United States)

    Rothschild, Michael A

    2002-12-01

    The Internet provides a unique opportunity for marketing a medical practice. By demonstrating a commitment to good doctor-patient communication, by providing helpful background information, and by facilitating office workflow, a Web site can be a cost-effective way to enhance any practice. This chapter examines the basics of implementing an Internet presence; the issues related to online communication with patients; and the ongoing utilization, promotion, and maintenance of a Web site.

  20. Competitive Structure of U.S. Grain Exporters in the World Market: A Dynamic Panel Approach

    Directory of Open Access Journals (Sweden)

    Hyun J. Jin

    2008-06-01

    Full Text Available The objective of this study is to analyze the competitive structure of U.S. wheat, corn, and soybeans exporters in the world market. A dynamic two¡ⓒway panel estimator is utilized in the analysis in place of typically used two¡ⓒway fixed effects panel estimator. A broader (in terms of the number of destination markets and more recent data sample is analyzed in this study in comparison to previous studies in order to reflect vast changes that occurred in world grain markets during the last twenty years. Results indicate the presence of pricing¡ⓒto¡ⓒmarkets behavior by U.S. grain exporters overall, and toward some importing countries in particular.

  1. Growth, Structure and Firm Dynamics in Grain Markets: The Case of ...

    African Journals Online (AJOL)

    Optiplex 7010 Pro

    market, firms faced with a U-shaped average cost curve will grow until they reach the ... Regulation and institutional challenges may also deter firm owners from making .... owners/managers account for only 10% of the grain traders. Women ...

  2. Econometric analysis of the effect of marketing costs on grain prices ...

    African Journals Online (AJOL)

    Econometric analysis of the effect of marketing costs on grain prices in Kaduna State of Nigeria. JAL Effiong. Abstract. No Abstract. Journal of Agriculture and Social Research Vol. 6 (1) 2006: pp. 11-14. Full Text: EMAIL FREE FULL TEXT EMAIL FREE FULL TEXT · DOWNLOAD FULL TEXT DOWNLOAD FULL TEXT.

  3. Physical quality of grains subjected to moistening and drying processes for marketing

    Directory of Open Access Journals (Sweden)

    Paulo C. Coradi

    Full Text Available ABSTRACT The aim was to evaluate the physical quality of conventional and transgenic corn grains, through drying and wetting processes for marketing. The experimental design was completely randomized in a factorial scheme (7 x 3 x 2, corresponding to seven drying times (0, 20, 40, 60, 80, 100 and 120 min, three temperatures of the drying air (80, 100 and 120 °C and two hybrids of corn (conventional AG 1051 and transgenic Herculex@ 30S31H. Grain drying was held in convection oven with forced air ventilation while the wetting was done in a B.O.D chamber. The water movement in the grain, the volume and the electrical conductivity were evaluated periodically. The results showed that the transgenic corn grain reduced the negative effects of drying and moistening on the physical quality. The increase in drying air temperature accelerated the physical deterioration of conventional and transgenic corn grains. The increase in water content by the moistening process caused losses in grain physical quality, similar to the drying process, for both the conventional and transgenic corn grains.

  4. Endoscopy Practice Management, Fee Structures, and Marketing.

    Science.gov (United States)

    Divers, Stephen J

    2015-09-01

    Although our knowledge and appreciation of endoscopic procedures in exotic pets is extensive, associated management practices, including equipment preferences and fee structures, have rarely been discussed. This short article highlights the results of a small survey of 35 experienced exotic animal endoscopists and details their equipment ownership/preferences and fee structures. The importance of marketing is also emphasized. Copyright © 2015 Elsevier Inc. All rights reserved.

  5. Directions of effective development of the grain market in the aspect of solving food security problems

    Directory of Open Access Journals (Sweden)

    S. K. Mizanbekova

    2017-01-01

    Full Text Available The article deals with the problems of development of the market for feed grain and production, which accounts for about a third of the gross harvest of grain crops. The need to ensure the effective development of the market for feed grain of Kazakhstan and Russia acquires special relevance in modern conditions due to the variety of factors of internal and external influence. Grain firing by production volumes, quality and assortment does not meet the needs of the livestock sector in nutritious and affordable concentrate fodder. In connection with this, the poor quality of the feed base caused a decrease in production volumes with a deterioration in the provision of foodstuffs of animal origin to the population, which necessitated an increase in the import of livestock products, followed by a decrease in the demand for domestic feed grain by domestic agricultural producers. Similar problems adversely affect the dynamics of market development fodder grain and livestock in Kazakhstan and Russia. To ensure the product safety of the Republic of Kazakhstan, to improve the quality of life of the population, it is necessary to develop a set of measures to improve the forage bases of animal husbandry, stimulate and increase the production of high-quality meat products that can compete in domestic and foreign markets. Technical re-equipment and modernization of the enterprises for the production of mixed fodders in accordance with the requirements of international standards, the perspective development and placement of these enterprises in the regions should proceed from the technological features of the cattle-breeding industry of the Republic of Kazakhstan, taking into account the modern requirements of domestic and foreign markets for meat products. The introduction of effective mechanisms to meet the current needs of regional producers in a quality and affordable feed base will allow the Republic of Kazakhstan, on the basis of its own high resource

  6. Ethical Marketing Practices viewed through Consumer Spectacles

    Directory of Open Access Journals (Sweden)

    Pranav Kumar

    2016-06-01

    Full Text Available Purpose – The purpose of this paper is to describe the working of a demand and supply mechanism in an ethical scenario in the cosmetics market context. It principally aims to investigate the intentions of consumers to consider marketers’ commitment to ethics issues. Design/Methodology/Approach – Using a sample of urban female respondents from Malaysia, a consumer survey was carried out. PLS structural equation modeling was used to analyze the data. Findings and implications – The results show that the aspects of product fairness and price fairness are positively correlated to the attitudes of shoppers’ towards firms that resort to such practices. Additionally, shoppers’ attitudes and their perceived behavioral control further influence their intentions to consider a firm’s ethicality while anticipating a purchase. In terms of lifestyle aspects, the self-confidence and health consciousness of consumers do not moderate the relationship between attitude and intentions. As a whole, consumers offer hints that it is high time for marketers to start developing a sense of obligation to adhere to relevant ethical practices under vulnerable circumstances. Accordingly, it is suggested that managers offer products that are safe and pose the least risks, and that they set rational and justifiable prices. Limitation – This study has been limited to facial care products in Malaysia. Originality – This study addresses and operationalizes fairness aspects of products and their pricing from a consumer perspective through a rigorous review of the marketing and business ethics literature.

  7. [Practice marketing. Data analysis of a urological group practice].

    Science.gov (United States)

    Schneider, T; Schneider, B; Eisenhardt, A; Sperling, H

    2009-07-01

    The urological practice setting in Germany has changed tremendously over the last years. Group practices with two or more urologists working together are becoming more and more popular. At the same time, marketing has become essential even for urologists. To evaluate the patient flow to our group practice, we asked all new patients to fill out a questionnaire (n=2112). We also evaluated the efficacy of our recall system. The analysis showed that patients were 18-93 years old (mean 57 years), 68% being male and 32% female. The largest age group consisted of 41-50-year-olds. The most important reasons for choosing our practice were recommendations by general practitioners in 38%, recommendations by specialists in 11%, and recommendations by friends and relatives in 27%. Five percent of the patients chose the practice because of the Internet home page and 10% because of entries in various phone books. Three percent of the patients came because of newspaper articles about the practice owners, and advertising for a urological practice. Phone books are increasingly becoming less important, and the Internet is increasingly attractive to the younger population. Recall systems can also be useful for urological practices.

  8. Lead in rice: analysis of baseline lead levels in market and field collected rice grains.

    Science.gov (United States)

    Norton, Gareth J; Williams, Paul N; Adomako, Eureka E; Price, Adam H; Zhu, Yongguan; Zhao, Fang-Jie; McGrath, Steve; Deacon, Claire M; Villada, Antia; Sommella, Alessia; Lu, Ying; Ming, Lei; De Silva, P Mangala C S; Brammer, Hugh; Dasgupta, Tapash; Islam, M Rafiqul; Meharg, Andrew A

    2014-07-01

    In a large scale survey of rice grains from markets (13 countries) and fields (6 countries), a total of 1578 rice grain samples were analysed for lead. From the market collected samples, only 0.6% of the samples exceeded the Chinese and EU limit of 0.2 μg g(-1) lead in rice (when excluding samples collected from known contaminated/mine impacted regions). When evaluating the rice grain samples against the Food and Drug Administration's (FDA) provisional total tolerable intake (PTTI) values for children and pregnant women, it was found that only people consuming large quantities of rice were at risk of exceeding the PTTI from rice alone. Furthermore, 6 field experiments were conducted to evaluate the proportion of the variation in lead concentration in rice grains due to genetics. A total of 4 of the 6 field experiments had significant differences between genotypes, but when the genotypes common across all six field sites were assessed, only 4% of the variation was explained by genotype, with 9.5% and 11% of the variation explained by the environment and genotype by environment interaction respectively. Further work is needed to identify the sources of lead contamination in rice, with detailed information obtained on the locations and environments where the rice is sampled, so that specific risk assessments can be performed. Copyright © 2014 Elsevier B.V. All rights reserved.

  9. An exploratory case study analysis of contemporary marketing practices

    OpenAIRE

    Palmer, Roger; Wilson, Hugh

    2009-01-01

    The Contemporary Marketing Practice (CMP) research tradition has formulated and investigated a set of different marketing practices or archetypes ranging from transactional to relationship and network approaches. We identify gaps in previous research, and report on a case study in the house-building industry, which begins to fill these gaps. Specifically, we propose some amendments to the definition and detail of the marketing practices, arguing for example that e- marketing...

  10. Whole grains and health: attitudes to whole grains against a prevailing background of increased marketing and promotion.

    Science.gov (United States)

    McMackin, Elaine; Dean, Moira; Woodside, Jayne V; McKinley, Michelle C

    2013-04-01

    To explore current awareness and perceptions of whole grain foods and perceived barriers and facilitators of whole grain consumption. Focus groups were conducted to investigate consumer attitudes to whole grains. Discussions were transcribed verbatim and analysed thematically. Discussions were held throughout Northern Ireland with adults who were at least partly responsible for food shopping. Seven focus groups were held (n 43; thirty-three females, ten males). All participants were aware of the term 'whole grain' and had a basic level of awareness of their health benefits. Prominent barriers and facilitators of whole grain intake were related to perceptions of the sensory properties (most dominant factor) of whole grains; knowledge of how to locate, identify and use whole grains; and awareness of the health benefits, perceived cost and family influences. Parents of young children appeared to be altruistically motivated with many stating they wanted to ensure their children consumed whole grains in order to establish good eating habits. Participants were generally aware of the term 'whole grain'; however, even against a background of increased availability and promotion of whole grain foods, many key barriers to whole grain consumption were still evident. Alongside general education efforts, opportunities and challenges exist for the food industry to develop novel, but affordable, food products that are able to deliver whole grains in a wide variety of forms, including whole grains 'in disguise' for those who are most resistant to change.

  11. Water Management Practices Affect Arsenic and Cadmium Accumulation in Rice Grains

    OpenAIRE

    Sun, Liming; Zheng, Manman; Liu, Hongyan; Peng, Shaobing; Huang, Jianliang; Cui, Kehui; Nie, Lixiao

    2014-01-01

    Cadmium (Cd) and arsenic (As) accumulation in rice grains is a great threat to its productivity, grain quality, and thus human health. Pot and field studies were carried out to unravel the effect of different water management practices (aerobic, aerobic-flooded, and flooded) on Cd and As accumulation in rice grains of two different varieties. In pot experiment, Cd or As was also added into the soil as treatment. Pots without Cd or As addition were maintained as control. Results indicated that...

  12. An Overview of the Post-Harvest Grain Storage Practices of Smallholder Farmers in Developing Countries

    Directory of Open Access Journals (Sweden)

    Ashish Manandhar

    2018-04-01

    Full Text Available Grain storage loss is a major contributor to post-harvest losses and is one of the main causes of food insecurity for smallholder farmers in developing countries. Thus, the objective of this review is to assess the conventional and emerging grain storage practices for smallholder farmers in developing countries and highlight their most promising features and drawbacks. Smallholder farmers in developing countries use conventional grain storage structures and handling systems such as woven bags or cribs to store grain. However, they are ineffective against mold and insects already present in the grain before storage. Different chemicals are also mixed with grain to improve grain storability. Hermetic storage systems are effective alternatives for grain storage as they have minimal storage losses without using any chemicals. However, hermetic bags are prone to damage and hermetic metal silos are cost-prohibitive to most smallholder farmers in developing countries. Thus, an ideal grain storage system for smallholder farmers should be hermetically sealable, mechanically durable, and cost-effective compared to the conventional storage options. Such a storage system will help reduce grain storage losses, maintain grain quality and contribute to reducing food insecurity for smallholder farmers in developing countries.

  13. Practice as a Marketing Tool: Four Case Studies.

    Science.gov (United States)

    Smith, Duncan

    1995-01-01

    Discusses the experiences of four librarians who adopted marketing strategies to improve their practice and their institution's services, and examines the role of marketing in today's information society. (AEF)

  14. Assessment of Perceived Corrupt Practices in Marketing of ...

    African Journals Online (AJOL)

    Assessment of Perceived Corrupt Practices in Marketing of Agricultural Produce Among Women Marketers in Ogbomoso Agricultural of Oyo State, Nigeria. ... Full Text: EMAIL FREE FULL TEXT EMAIL FREE FULL TEXT · DOWNLOAD FULL ...

  15. Growing a medical practice with social media marketing.

    Science.gov (United States)

    Laban, Jake

    2012-01-01

    Many medical practices are facing the lack of practice growth that their social media efforts are generating. This article provides concrete ideas that can be put in place by any medical practice to realize sustainable practice growth through social media marketing. In the article, the author demonstrates that social media marketing of the medical practice has become absolutely essential in today's evolving, competitive, and fast-paced environment. This demonstration is made through an exploration of the evolution of what "good" marketing has looked like for medical practices over time. In addition, attention is paid to the shift in the definition of good marketing that is required for the practice that is preparing a social media-marketing plan. Specifically, the article investigates the proven requirements for a balanced blend of unique and engaging promotional and nonpromotional community outreach, which is required on a daily basis to achieve the significant, lasting, and sustainable growth that the practice wishes to achieve.

  16. The establishment of good irradiation practice for insect disinfestation of cereal grain products

    International Nuclear Information System (INIS)

    Lin Yin; Liu Hongyue; Li Xiangling; Shi Peixin

    2001-01-01

    According to the reference data and test results, the parameters and technicality of good irradiation practice (GIP) were established as follows: (1) the moisture level of grain products should be < 12% for pre-irradiation treatment of grains, and pupae and adult stages insects should not exist in the products; (2) grain products should be irradiated immediately after packing; (3) the minimum effective dose for insect disinfestation is 0.3 kGy and the maximum tolerant doses for different cereal grains products are 0.5 ∼ 0.8 kGy. (authors)

  17. PESTICIDES USE AMONG GRAIN MERCHANTS IN MUBI GRAIN ...

    African Journals Online (AJOL)

    AGROSEARCH UIL

    pose the greatest threat to increased food production, storage and handling ... are to: assess pest control practices of grain merchants in Mubi markets with a .... This further cements the fact that multiple routes of contaminations are possible.

  18. Examination of Estate Marketing Practices in Ikeja, Lagos, Nigeria

    Directory of Open Access Journals (Sweden)

    Joseph Oyewale Oyedeji

    2017-09-01

    Full Text Available Estate marketing is an aspect of the profession of Estate Surveying and Valuation in Nigeria. Previous studies on estate marketing identified that there are challenges affecting estate marketing and the resultant effect on these challenges affects the credibility of the profession of Estate Surveying and Valuation in Nigeria. This necessitates the need to examine the practice of estate marketing in Nigeria. This study examined estate marketing practice among estate surveyors and valuers in Ikeja, Lagos Nigeria. The sample size for the study is the 64 registered Estate Surveying and Valuation firms in the study area. Data gathered were analyzed using descriptive statistics and 5-point likert ordinal scale. Findings from the study revealed that the use of brochure or bulletin is the most common estate marketing method in the study area. Also, it was revealed from the study that the use of press is the most cost effective method of estate marketing in the study area. The study identified the various challenges of estate marketing. However, collection of double professional fees is the most prevalent challenge of estate marketing in the study area. Finally, aggressive marketing which leads to unethical practices is the most prevalent mitigating measures adopted by Estate Surveyors and Valuers in the study area. Recommendations were made on how to review the ethical regulations guiding the practice of Estate Surveying and Valuation which will consequently improve marketing in the study area.

  19. Current marketing practices in the nursing home sector.

    Science.gov (United States)

    Calhoun, Judith G; Banaszak-Holl, Jane; Hearld, Larry R

    2006-01-01

    Marketing is widely recognized as an essential business function across all industries, including healthcare. While many long-term care facilities adopted basic healthcare marketing practices and hired marketing staff by the early 1990s, a paucity of research on nursing home marketing exists in the literature. This study examines the extent to which nursing homes have developed more formulated marketing and related communication and promotional strategies as market competition has increased in this sector during the past two decades. In addition, we explored managers' perceptions of their control over marketing decision making, the impact of competition on the use of marketing practices, and areas for enhanced competitive positioning. Administrators from 230 nursing homes in 18 Southeastern Michigan counties were surveyed regarding (1) the adoption level of approximately 40 literature-based, best-practice marketing strategies; (2) the types of staff involved with the marketing function; and (3) their perception of their level of control over marketing functions and of local competition. Results from 101 (44 percent) survey participants revealed that although respondents viewed their markets as highly competitive, their marketing practices remained focused on traditional and relatively constrained practices. In relation to the importance of customer relationship management, the majority of the administrators reported intensive efforts being focused on residents and their families, referrers, and staff, with minimal efforts being extended to insurers and other types of payers. A significant positive relation was found between the intensity of marketing initiatives and the size of the facility (number of beds), whereas significant negative correlations were revealed in relation to occupancy and the perceived level of control over the function.

  20. Water management practices affect arsenic and cadmium accumulation in rice grains.

    Science.gov (United States)

    Sun, Liming; Zheng, Manman; Liu, Hongyan; Peng, Shaobing; Huang, Jianliang; Cui, Kehui; Nie, Lixiao

    2014-01-01

    Cadmium (Cd) and arsenic (As) accumulation in rice grains is a great threat to its productivity, grain quality, and thus human health. Pot and field studies were carried out to unravel the effect of different water management practices (aerobic, aerobic-flooded, and flooded) on Cd and As accumulation in rice grains of two different varieties. In pot experiment, Cd or As was also added into the soil as treatment. Pots without Cd or As addition were maintained as control. Results indicated that water management practices significantly influenced the Cd and As concentration in rice grains and aerobic cultivation of rice furnished less As concentration in its grains. Nonetheless, Cd concentration in this treatment was higher than the grains of flooded rice. Likewise, in field study, aerobic and flooded rice cultivation recorded higher Cd and As concentration, respectively. However, growing of rice in aerobic-flooded conditions decreased the Cd concentration by 9.38 times on average basis as compared to aerobic rice. Furthermore, this treatment showed 28% less As concentration than that recorded in flooded rice cultivation. The results suggested that aerobic-flooded cultivation may be a promising strategy to reduce the Cd and As accumulations in rice grains simultaneously.

  1. RESPONSIVENESS OF SPATIAL PRICE VOLATILITY TO INCREASED GOVERNMENT PARTICIPATION IN MAIZE GRAIN AND MAIZE MEAL MARKETING IN ZAMBIA

    OpenAIRE

    Syampaku, E.M; Mafimisebi, Taiwo Ejiola

    2014-01-01

    The study analyzed the responsiveness of maize grain and maize meal spatial price volatilities to increased government participation in maize grain marketing in Zambia using descriptive statistics and vector auto-regression (VAR). This was achieved by comparing spatial price volatility means and spatial price means for the period under increased government participation with respective means for periods under limited government participation. Also, spatial price volatilities were regressed ag...

  2. Marketing the dental practice: eight steps toward success.

    Science.gov (United States)

    McGuigan, Patrick J; Eisner, Alan B

    2006-10-01

    The authors provide a suggested framework for completing a comprehensive evaluation of practice processes and routines. Their approach focuses on improving the professional image of dentists and the methods they use to market themselves. A practice can benefit by implementing a program to understand the strengths and weaknesses of the practice and how these strengths and weaknesses affect patients' experiences. A word-of-mouth marketing campaign relies on the cultivation of opinion leaders, but opinion leaders cannot be cultivated until they have been identified. Dental practice marketing campaigns cannot be based on assumptions; they must be based on facts. Practice Implications. Improving relationships with patients will lead to increased patient retention, reduced marketing costs and greater personal satisfaction. By focusing on strengths, clinicians will improve patients' experiences in the dental office.

  3. Management and marketing for the general practice dental office.

    Science.gov (United States)

    Clarkson, Earl; Bhatia, Sanjeev

    2008-07-01

    This article reviews trends in the dental marketplace. Marketing is an essential element of dentistry. Communicating treatment options with patients is one aspect of marketing. Treatment planning helps patients understand the relationships between oral health, occlusion, temporomandibular joint function, and systemic health. Through marketing, dental practice owners inform patients of ever-changing treatment modalities. Understanding treatment options allows patients to make better, informed choices. More options leads to a higher level of care and more comprehensive dental treatment. Managing a practice requires tracking its financial health. Economic statistics measure the effect of management decisions that mark the direction of a dental practice.

  4. Practical Significance of Basin Water Market Construction on Agricultural Production

    Institute of Scientific and Technical Information of China (English)

    2011-01-01

    On the basis of introducing the concept of water market and the water market research in cluding both domestic market and foreign market,the system design features of water market are analyzed.The features include the prior distribution of agricultural water right,the close construction of market structure,reasonable price of water obtaining right and water pollution-discharge right and scientific stipulation of total volume of water use and total volume of pollution drainage.The practical significances of basin water market construction on Chinese agricultural production are revealed,which clover safeguarding the safety of agricultural water;effectively alleviating agricultural drought;saving the agricultural production water and improving the quality of agricultural products.

  5. Secondary Market Products in the Mortgage System and Global Practices

    Directory of Open Access Journals (Sweden)

    Erhan Eroğlu

    2010-12-01

    Full Text Available In general terms, the mortgage market has two faces, the primary and the secondary markets. The primary market covers housing mortgage loans. On the other side of the mechanism, these loans are securitized and issued in financial markets with different form of securities in secondary markets. The common name of these instruments is “mortgage backed securities - MBS”. A mortgage backed security is a financial instrument issued in capital markets for investors, derived from either backed by the cash flow of the housing loan repayments (which is called pay-through or backed by directly selling the mortgage pools to the MBS issuers (which is called passthrough. The most trading secondary mortgage market instruments and world practices are explained in this article.

  6. Market Orientation Practices and Effects on Organizational Performance

    Directory of Open Access Journals (Sweden)

    Haim Hilman

    2014-09-01

    Full Text Available Today’s organizations need market orientation practices to strive and generate superior performance and competitive advantage in the modern turbulent marketplace. Thus, this research inspects the respective links between the dimensions of (a competitor orientation and (b customer orientation and performance in the context of hotels in Malaysia. Data were gathered through self-administrated mail questionnaires directed to the top- and middle-level managers of three- to five-star-rated hotels in Malaysia. The findings indicated that hotels in Malaysia practiced competitor orientation and customer orientation as their core marketing strategy. Specifically, both competitor orientation and customer orientation positively linked to organizational performance. Few studies have investigated the practices and effects of market orientation on performance in the Malaysian hotel setting. Therefore, this study provided new insights into the understanding of market orientation practices in the hotel industry, particularly in Malaysia. In addition, the significance of this study, potential limitations, and future examination directions are highlighted.

  7. Theoretical and practical aspects of measuring market potential

    Directory of Open Access Journals (Sweden)

    Bešlagić Mirza

    2016-01-01

    Full Text Available The area of research in this paper refers to the theoretical, practical and methodological aspects of the assessment of market potential. It presents the main factors relevant to assessing market potential. The process of evaluating the market potential is important, first of all, for optimal adoption of future strategic decisions in business. Planning of business processes is one of the main reasons for the assessment of the market potential and managers often face, when planning, the environmental factors that can not be influenced. Realistic and quality assessment of market potential and sales forecasting in companies becomes not only a means of gaining competitive advantage, but also a necessary condition for long-term development and survival in the market. Knowledge of the potential market increases the efficiency of business operations. To this end, the theoretical, methodological and practical problems of assessment of market potential were analyzed. The need for this is all the more pronounced because of objective, reliable and valid assessment of the market potential is a prerequisite of business improvement and long-term development of enterprises. The aim was to explain the characteristics of the market potential as one of the primary market sizes in order to carry out its assessment. In this context, it was necessary to identify the main factors influencing the assessment of market potential. Results of the study showed that factors of macro and micro environment of the company, competition and purchasing power determine the market potential of edible oil in Bosnia and Herzegovina. In the empirical part of the paper are applied most common methods of assessment of market potential.

  8. Service quality & marketing: a practical relation | Hataminasab ...

    African Journals Online (AJOL)

    In this paper we aim to study the application of Six Sigma methodology to enhance online brand equity. In this regard, we will review different online brand equity models, brand equity failure modes and ways that online marketers can estimate current and desired sigma level of business branding performance. Research ...

  9. [Marketing in hospitals and practices: from theory to implementation].

    Science.gov (United States)

    Mattmüller, R; Gebauer, J

    2011-12-01

    Although hospitals and medical practices are typical service providers from a marketing perspective, only very few engage in topics relevant to marketing. Best practice examples do, however, show how important and meaningful the implementation of marketing tools can be for medical service providers. This article thus deals with the question of how the service of hospitals and practices may be improved by marketing initiatives. As a first step, the particular challenges these service providers face need to be analyzed. A significant focus will therefore be put on the examination of service-related quality and will then be applied to medical services. Thus it becomes evident that the path to success is based on adapting to patients' needs. Possibilities to minimize the uncertainties and risks experienced by the patients need to be identified. At the same time, the perceived service quality needs to be maximized.

  10. Competitive marketing strategies. A challenge for academic practices.

    Science.gov (United States)

    Sinioris, M E

    1985-01-01

    A special challenge has been presented to academic medical practices by the new healthcare environment. While increased competition for patients and resources affects all medical groups, it is the academic practices who are responsible for training the physicians of tomorrow. Not only must they sharpen their students' awareness of the new environment and teach them to incorporate effective management strategies into their practices, but they must set an example in effective management as well. The basic concepts of competitive marketing strategy, along with helpful exhibits, are presented here, and strategies for effectively maximizing position are discussed from the viewpoints of product mix, process market, and financing.

  11. Growth, Structure and Firm Dynamics in Grain Markets: The Case of ...

    African Journals Online (AJOL)

    Optiplex 7010 Pro

    In this paper we consider the microeconomic evidence on the determinants of firm performance in Ethiopia, with a focus on grain traders. We analyse both internal and external factors, and the relative impacts of these factors on the performance of grain traders. Different economic indicators seem to suggest that grain ...

  12. Relationship Marketing - Best Practice in the Banking Sector

    Directory of Open Access Journals (Sweden)

    Cătălina Chirica

    2013-02-01

    Full Text Available This paper aims to highlight best practice in relationship marketing because of adjusted companies’ strategies in a turbulent, unstable, and dynamic economic environment. By best practice, we understand specific marketing tools and strategies built upon real needs and heterogeneous consumer preferences, addressed directly in a relevant way, aiming at clients’ long-term retention. We should also take into consideration the highly competitive market, with rapid changes in purchase and consumption behavior, while the ever-increasing degree of technology changes fundamentally not only the speed, but also the information content. Since past years we can talk about consumer behavior analysis based on multiple criteria, including the emotional or moral components, consumers’ expectations, and life style, as understanding such variables is the main pillar of relationship marketing. The main objectives rely upon building long-term relations, client retention, and loyalty. As part of marketing efforts, the communication component has an increasingly important role, approaching niches with tailored messages, inviting clients to open dialogue. Economic changes, extensive use of technology, migration towards online and optimization of communication channels opened the doors for digital era, when relationship marketing and client relationship management (CRM represent not a merely working premise, but an essential ground. Best practice in relationship marketing proves that this cannot be applied in any way and at any time, as this paper highlights the main components of building and implementing such a system.

  13. Market factors and electronic medical record adoption in medical practices.

    Science.gov (United States)

    Menachemi, Nir; Mazurenko, Olena; Kazley, Abby Swanson; Diana, Mark L; Ford, Eric W

    2012-01-01

    Previous studies identified individual or practice factors that influence practice-based physicians' electronic medical record (EMR) adoption. Less is known about the market factors that influence physicians' EMR adoption. The aim of this study was to explore the relationship between environmental market characteristics and physicians' EMR adoption. The Health Tracking Physician Survey 2008 and Area Resource File (2008) were combined and analyzed. Binary logistic regression was used to examine the relationship between three dimensions of the market environment (munificence, dynamism, and complexity) and EMR adoption controlling for several physician and practice characteristics. In a nationally representative sample of 4,720 physicians, measures of market dynamism including increases in unemployment, odds ratio (OR) = 0.95, 95% confidence interval (CI) [0.91, 0.99], or poverty rates, OR = 0.93, 95% CI [0.89, 0.96], were negatively associated with EMR adoption. Health maintenance organization penetration, OR = 3.01, 95% CI [1.49, 6.05], another measure of dynamism, was positively associated with EMR adoption. Physicians practicing in areas with a malpractice crisis, OR = 0.82, 95% CI [0.71, 0.94], representing environmental complexity, had lower EMR adoption rates. Understanding how market factors relate to practice-based physicians' EMR adoption can assist policymakers to better target limited resources as they work to realize the national goal of universal EMR adoption and meaningful use.

  14. RUSSIAN STOCK MARKET INSTITUTIONAL PARTICIPANTS: HABITUS AND PRACTICES

    Directory of Open Access Journals (Sweden)

    Boris Borisovich Podgorny

    2017-11-01

    Full Text Available The global investment experience shows that economic growth is impossible without the creation of an effective national stock market. Also, along with the solution of the funds inflow into the economy, developed stock market contributes the creation of a mass economy owners community. Economic characteristics – economy demand for credit resources (especially in sanction terms, the availability of the savings among the Russian population, rates reduction on bank deposits, – saying that “investment boom” should take place in Russia today, in which a significant part of the population must be taken mass participation in the stock market, including the way through collective investment. However, the current situation does not allow us to talk about the successful development this direction of the Russian stock market. In this article, prepared in the framework of the author’s special sociological theory «The Russian Stock Market as a Social Space» [27], presented the results of Russian stock market institutional investors study including: the statistical indicators characterizing institutional investors on the stock market were analyzed; the practices caused by the existing habitus of Russian stock market institutional investors were classified and studied. It was found that the habitus of most institutional investors participating in the Russian stock market is marked a speculative nature.

  15. Does social marketing provide a framework for changing healthcare practice?

    Science.gov (United States)

    Morris, Zoë Slote; Clarkson, Peter John

    2009-07-01

    We argue that social marketing can be used as a generic framework for analysing barriers to the take-up of clinical guidelines, and planning interventions which seek to enable this change. We reviewed the literature on take-up of clinical guidelines, in particular barriers and enablers to change; social marketing principles and social marketing applied to healthcare. We then applied the social marketing framework to analyse the literature and to consider implications for future guideline policy to assess its feasibility and accessibility. There is sizeable extant literature on healthcare practitioners' non-compliance with clinical guidelines. This is an international problem common to a number of settings. The reasons for poor levels of take up appear to be well understood, but not addressed adequately in practice. Applying a social marketing framework brings new insights to the problem." We show that a social marketing framework provides a useful solution-focused framework for systematically understanding barriers to individual behaviour change and designing interventions accordingly. Whether the social marketing framework provides an effective means of bringing about behaviour change remains an empirical question which has still to be tested in practice. The analysis presented here provides strong motivation to begin such testing.

  16. Social Media Marketing vs. Prevalent Marketing Practices Master Thesis : A Study of Marketing Approaches for Micro firms in Sweden

    OpenAIRE

    Tariq, Muhammad; ghaffar, Abdul

    2010-01-01

    Background In Sweden almost 90% of businesses are micro in nature which plays a pivotal role in the economy by generating employment opportunities as well as serving a source of instilling entrepreneurial spirit and innovation. Due to their invaluable contributions to the economy, their survival through revenue generating marketing practices has become an area of much more interest than ever realized before. A common misconception prevalent is that marketing in micro businesses is just a mini...

  17. The super practice: a marketing and professionalism hybrid.

    Science.gov (United States)

    Farran, H

    2000-04-01

    The old standard dental practice of yesterday, with a stubborn dentist who thinks marketing and advertising (concepts key to retail establishment success) are "unethical" doesn't cut it anymore. The practical retail concepts discussed about in this article allow dentists to create a marketing and professionalism hybrid. Providing first-class, customer-service treatment is the underlying principle. Patients who feel their dentist and staff know them will always feel at ease and a great sense of loyalty. The reward for treating patients like customers, consumers, and friends is that patients patronize businesses, including dental practices that meet or exceed their expectations. There's a man driving down your street right now with a toothache. Will it be your practice or the one down the block.

  18. Law and psychiatry. Doing forensic work, III: marketing your practice.

    Science.gov (United States)

    Reid, William H

    2012-07-01

    "Marketing" refers to the entire process of bringing a product or service to the public and creating a demand for it. It is not simply advertising. There are good and bad ways to market one's practice, and some that are distasteful or even unethical. The quality and credibility of your work are your most important marketing tools. Reputation and word-of-mouth among attorneys is the largest referral source for most private forensic practitioners. Your professional and business practices, the quality of your staff and their interactions with clients, and your day-to-day availability are all critical. The Internet is important for some practitioners. Practice websites are inexpensive, but they should be carefully constructed and avoid appearing sensational or overly self-serving. Research the basics of websites and website traffic, and don't expect great results for the first year or so. A Web consultant may be helpful, but avoid those who charge lots of money or make grand promises. Paying for advertisements, listings, or brochures is rarely fruitful. Your primary marketing targets are likely to be attorneys, but may include courts and certain government agencies; clinicians are not usually a major referral source. Patients and potential litigants themselves are off-limits; marketing to them is generally unethical.

  19. Market Orientation Practices and Effects on Organizational Performance

    OpenAIRE

    Haim Hilman; Narentheren Kaliappen

    2014-01-01

    Today’s organizations need market orientation practices to strive and generate superior performance and competitive advantage in the modern turbulent marketplace. Thus, this research inspects the respective links between the dimensions of (a) competitor orientation and (b) customer orientation and performance in the context of hotels in Malaysia. Data were gathered through self-administrated mail questionnaires directe...

  20. How Local Market Pressures Shape Leadership Practices: Evidence from Chile

    Science.gov (United States)

    Carrasco, Alejandro; Fromm, Germán

    2016-01-01

    Chile is well known worldwide for its extensive use of market-driven mechanisms in education. Using a case study strategy in three schools, this paper shows that "universal" voucher system and mixed provision (co-existence of subsidised private and state-funded schools) policies are reshaping school management practices. The paper draws…

  1. Marketing evidence-based practice: what a CROC™!

    Science.gov (United States)

    Boyington, Alice R; Ferrall, Sheila M; Sylvanus, Terry

    2010-10-01

    Nurses should be engaged in evidence-based practice (EBP) to ensure that nursing care is efficient and effective. This article describes one cancer center's use of the Marketing Mix framework to educate staff nurses with the CROC™: Clinging Rigidly to Outdated Care campaign. As a result of the campaign, five EBP projects have been initiated in the cancer center.

  2. Examining Marketing Journals' Publication Process and Reviewer Practices

    Science.gov (United States)

    Seiler, Vicky L.; Reisenwitz, Timothy H.; Schibrowsky, John A.

    2011-01-01

    This study examines reviewer practices at 11 marketing journals. The results for the top three journals are compared to eight comparable journals that are typically considered to be non-top-tier journals. The results suggest that the reviewers and the review processes at the top journals differ significantly from those of the non-top-tier…

  3. Integrated crop management practices for maximizing grain yield of double-season rice crop

    Science.gov (United States)

    Wang, Depeng; Huang, Jianliang; Nie, Lixiao; Wang, Fei; Ling, Xiaoxia; Cui, Kehui; Li, Yong; Peng, Shaobing

    2017-01-01

    Information on maximum grain yield and its attributes are limited for double-season rice crop grown under the subtropical environment. This study was conducted to examine key characteristics associated with high yielding double-season rice crop through a comparison between an integrated crop management (ICM) and farmers’ practice (FP). Field experiments were conducted in the early and late seasons in the subtropical environment of Wuxue County, Hubei Province, China in 2013 and 2014. On average, grain yield in ICM was 13.5% higher than that in FP. A maximum grain yield of 9.40 and 10.53 t ha-1 was achieved under ICM in the early- and late-season rice, respectively. Yield improvement of double-season rice with ICM was achieved with the combined effects of increased plant density and optimized nutrient management. Yield gain of ICM resulted from a combination of increases in sink size due to more panicle number per unit area and biomass production, further supported by the increased leaf area index, leaf area duration, radiation use efficiency, crop growth rate, and total nitrogen uptake compared with FP. Further enhancement in the yield potential of double-season rice should focus on increasing crop growth rate and biomass production through improved and integrated crop management practices.

  4. The effectiveness of marketing concepts in veterinary practices.

    Science.gov (United States)

    Molhoek, A W I; Endenburg, N

    2009-01-01

    What makes pet owners chose one veterinary practice and not another? This survey was performed to gain insight into what factors influence new clients' choice of veterinary practice, and consequently the most effective way to promote veterinary practices. To this end, a questionnaire was completed by 129 pet owners who became new clients of one of eight selected veterinary practices in January 2005 or later. All selected practices are members of the Dierenartsen Dienstgroep Domstad, Utrecht, The Netherlands. This survey showed word-of-mouth referral to be the most effective way to increase a practice client base: 32.8% of all respondents first heard of their practice of choice through a fellow pet owner. Other pet owners first 'heard' of their practice by passing the practice (17.2%), seeing an advertisement in the Yellow Pages (14.1%), visiting the veterinary practice website (13.3%), and looking in the phone book (10.9%). These information sources should be considered for promotional activities. However this is not the case for advertisements in newspapers or magazines: none of the respondents became acquainted with the practice through these media. Respondents primarily based their choice on personnel and product (the total package of services and its quality) and less on location, but many prospective clients also based their choice on promotional activities and prices. Because pet owners apparently take so many aspects into consideration when choosing a veterinary practice, the marketing orientation (focusing on the client with her/his wishes and problems) is crucial.

  5. Models and Practice of Retail Location on the Romanian Market

    Directory of Open Access Journals (Sweden)

    Gerard Cazabat,

    2017-05-01

    Full Text Available This paper makes a review of the main types of location, respectively of probability models, gravity models, utility models, location- allocation, but also of new spatial analysis instruments. In this context, we emphasize the fact that the new location models, based on a geographic information system and the Big Data analysis instruments, open new opportunities for the practical location decision based on a larger set of criteria and by taking the market dynamics into account. The paper has the following objectives: to study the theoretical basis of location models, i.e. of the criteria (the variables used and to compare them with the criteria used currently in decision-making practice. The study is based on qualitative research investigating the opinions of decision -makers in the area of distribution regarding the location strategy of new stores. The research findings confirm the existence of differences between the criteria retained by location models and the practice of distribution companies on the Romanian market. This type of approach – models and practices of location for distribution companies – is a novelty for the Romanian market. The study can be useful both for research (perfecting the location models vis-a-vis present-day evolutions of the business environment, as well as for the decision makers in distribution (the valorization of research findings in decisionmaking practice.

  6. Best Practices marketing relacional. Caso práctico

    OpenAIRE

    Cardama Otero, Maria

    2016-01-01

    el proyecto quiere servir de guía de buenas prácticas para el marketing digital de un comercio. Se desarrolla un caso práctico referido a una tienda de ropa infantil. This Project studies how a firm should develop a digital marketing strategy. We aim to propose ways to establish collaborative relationships to deliver value to customers and stakeholders, and see how they should be integrated in the overall value proposition. A general framework of best practices is described and applied to ...

  7. A multidirectional communication model: implications for social marketing practice.

    Science.gov (United States)

    Thackeray, Rosemary; Neiger, Brad L

    2009-04-01

    The landscape of sending and receiving information has changed dramatically in the past 25 years. The communication process is changing from being unidirectional to multidirectional as consumers are becoming active participants by creating, seeking, and sharing information using a variety of channels and devices. The purpose of this article is to describe how this shift in the communication process- where gatekeepers control the creation and content of information and consumers are less active recipients to one that reflects a multidirectional and more dynamic process with participative consumers-will affect the social marketing process. This shift in communication does not represent an option for social marketers so much as a necessity. As professionals respond to this evolving communication model, the practice of social marketing can remain vibrant as a relevant consumer-oriented approach to behavior change.

  8. Making embeddedness work: social practice institutions in foreign consulting markets

    OpenAIRE

    Johannes Glückler

    2005-01-01

    This paper develops conceptual and empirical evidence for the importance of social practice institutions in the internationalisation process of management-consulting firms. Personal trust and reputation rather than price are examined as key mechanisms of foreign market entry and penetration. Empirical case studies in London, Frankfurt, and Madrid produce three findings. First, enduring client relations and client referrals facilitated most foreign firm entries and the majority of local client...

  9. Marketing your medical practice with an effective web presence.

    Science.gov (United States)

    Finch, Tammy

    2004-01-01

    The proliferation of the World Wide Web has provided an opportunity for medical practices to sell themselves through low-cost marketing on the Internet. A Web site is a quick and effective way to provide patients with up-to-date treatment and procedure information. This article provides suggestions on what to include on a medical practice's Web site, how the Web can assist office staff and physicians, and cost options for your Web site. The article also discusses design tips, such as Web-site optimization.

  10. The Economics of Biofuel Policies. Impacts on Price Volatility in Grain and Oilseed Markets

    NARCIS (Netherlands)

    Gorter, de H.; Drabik, D.

    2015-01-01

    The global food crises of 2008 and 2010 and the increased price volatility revolve around biofuels policies and their interaction with each other, farm policies and between countries. The Economics of Biofuel Policies focuses on the role of biofuel policies in creating turmoil in the world grains

  11. Influence of pharmaceutical marketing on prescription practices of physicians.

    Science.gov (United States)

    Narendran, Roshni; Narendranathan, M

    2013-01-01

    In India same drug molecules are sold under different brand names by different pharmaceuticals. To persuade the physicians to prescribe their brands pharmaceuticals engage in marketing techniques like giving samples, gifts, sponsoring travel etc. Many countries are striving to reduce the impact of incentives on prescription behaviour. This study explores the influence of pharmaceutical marketing on the prescription practices of doctors in India. There were 103 study subjects - 50 doctors and 53 sales personnel. Data collection was done by a self administered questionnaire. Data were collected on 36 variables which were supposed to influence prescription. The effectiveness of the promotional strategies on prescription behaviour was marked in a seven point Likert scale ranging from "not at all effective" (score=1) to "extremely effective" (score=7). Open ended questions were used to collect qualitative data. Good rapport with the doctor, launch meetings, reputation of the company, quality of the drug and brand names significantly influenced prescription behaviour, while direct mailers, advertisements in journals and giving letter pads and other brand reminders were less effective. Commonly used method of giving samples was not among the twenty most effective methods influencing prescription. Product quality and good company are still factors that influence prescription. Pharmaceutical marketing influences the choice of brands by a physician. The more expensive strategies involved in public relations are more effective. Sending mails and journal advertisements are less effective strategies. How expensive marketing strategies affect cost of the medicines has to be explored further.

  12. Merger and Acquisition Market: from World Experience to National Practice

    Directory of Open Access Journals (Sweden)

    Hrechana Svitlana I.

    2014-03-01

    Full Text Available The goal of the article lies in identification of tendencies and prospects of development of the merger and acquisition market of Ukraine in the context of influence of the world M and A experience upon this process under conditions of globalisation. In the result of the study the article analyses the most significant merger and acquisition operations that took place in the world practice and in Ukraine in recent years. The article reveals and deeply assesses the variety of motives and mechanisms of their realisation from the position of practice of developed countries and trans-national corporations and also domestic associations of enterprises. It shows that transactions of tough or forced character of acquisition prevail in Ukraine, specific features of which are not only the reduced cost but also direct belonging of buyers to oligarchic-political structures. It explains negative influence of these specific features upon volume and activity of the national M and A market. It formulates and offers a system of state and economic subjects measures, immediate application of which would allow creation of favourable conditions for development of the national merger and acquisition market.

  13. Marketing breastfeeding--reversing corporate influence on infant feeding practices.

    Science.gov (United States)

    Kaplan, Deborah L; Graff, Kristina M

    2008-07-01

    Breast milk is the gold standard for infant nutrition and the only necessary food for the first 6 months of an infant's life. Infant formula is deficient and inferior to breast milk in meeting infants' nutritional needs. The infant formula industry has contributed to low rates of breastfeeding through various methods of marketing and advertising infant formula. Today, in New York City, although the majority of mothers initiate breastfeeding (approximately 85%), a minority of infants is breastfed exclusively at 8 weeks postpartum (approximately 25%). The article reviews the practices of the formula industry and the impact of these practices. It then presents the strategic approach taken by the NYC Department of Health and Mental Hygiene and its partners to change hospital practices and educate health care providers and the public on the benefits of breast milk, and provides lessons learned from these efforts to make breastfeeding the normative and usual method of infant feeding in New York City.

  14. Influence of agricultural practices on fusarium infection of cereals and subsequent contamination of grain by trichothecene mycotoxins.

    Science.gov (United States)

    Edwards, Simon G

    2004-10-10

    Fusarium head blight (FHB) of small grain cereals and ear rot in maize are significant diseases across the world. Infection can not only result in reduced yield as a result of shrunken grains but also result in reduced milling and malting quality and the contamination of grains with mycotoxins. Mycotoxins are hazardous to animal and human health. Therefore, guidelines and legislation are in place, or under consideration, in most countries to protect consumers and animal welfare. As fusarium mycotoxins are produced within the growing crop, it is important to understand how agricultural practices affect mycotoxin contamination of grain. Such information could then be used to determine guidelines on "Good Agricultural Practice" (GAP) to minimise the mycotoxin contamination of cereal products. Evidence is provided to show the importance of choice of cultivar, crop rotation, soil cultivation, fertiliser and the chemical and biological control of insects, weeds and fungi.

  15. Crime-Reporting Practices Among Market Women in Oyo, Nigeria

    Directory of Open Access Journals (Sweden)

    Johnson Oluwole Ayodele

    2015-04-01

    Full Text Available Crime surveys of businesses have revealed that while crimes in which men were victims tend to be reported, those in which women were victims are likely to go unreported to the police. Understanding the reasons behind male reporting and female non-reporting is useful not only for collection of crime statistics but also for improving crime control competences of law enforcement agencies. This article examines the impact of crime involving market women on their crime-reporting practices in Oyo town, Oyo State, Nigeria. The study adopted quantitative and qualitative approaches. Copies of a questionnaire were administered to collect quantitative data from randomly selected 210 market women at Akesan, Sabo, and Mosadoba markets in Oyo town. Five focus group discussions, in-depth and key informant interviews were conducted to complement quantitative data. Both data were analyzed. The study found that cultural considerations stand between crime events that hurt the economic interests of women and their readiness to report to the police. Due to the very low confidence that market women have in the ability and willingness of the police to apprehend criminals, they prefer to internalize their losses, take their cases to traditional rulers who use “oro cult” to protect them against criminals, or approach available faith-based options such as churches and mosques. The article concludes that women have economy-enriching roles to play in the context of sustainable security. It therefore suggests that the government should address public safety to enable market women make their modest contribution to Nigeria’s economic development.

  16. Using a patient survey for marketing a professional health care practice.

    Science.gov (United States)

    Solomon, R J

    1990-06-01

    Small, private, professional health care practices are at a disadvantage when conducting market survey research because they cannot afford to employ or purchase the expensive specialized marketing skills of their larger competitors. The author describes a method that small private practices can use to conduct patient marketing surveys. Survey findings are reported and examples are provided of how the results influenced subsequent marketing decisions. Suggestions are offered to help ensure the success of similar studies in other practices.

  17. The Usage of 2D Codes in Marketing Practices

    Directory of Open Access Journals (Sweden)

    Toni Podmanicki

    2011-07-01

    Full Text Available Barcodes, which are used for the labelling and identification of products, have been used as the foundation for the development of new symbols, two-dimensional barcodes (usually called 2D codes. These codes are capable of receiving large amounts of data in a small area, and data stored in them can be read by means of mobile devices. They usually contain information such as web addresses, text, contacts and similar data that encourage users to interact in order to obtain the desired information, entertainment, discount, reservation, and even do their shopping. The possibility of connecting the physical and digital world by means of 2D codes has led marketing professionals to face new challenges in the development of strategies in mobile marketing. Many companies recognized the potential of the above technology very early, in its initial phase, and they use it now in their activities. This paper aims to emphasize the importance of knowing this technology and its advantages by providing examples in marketing practices.

  18. Occurrence of Fusarium spp. and Fumonisins in Stored Wheat Grains Marketed in Iran

    Directory of Open Access Journals (Sweden)

    Baharuddin Salleh

    2010-12-01

    Full Text Available Wheat grains are well known to be invaded by Fusarium spp. under field and storage conditions and contaminated with fumonisins. Therefore, determining Fusarium spp. and fumonisins in wheat grains is of prime importance to develop suitable management strategies and to minimize risk. Eighty-two stored wheat samples produced in Iran were collected from various supermarkets and tested for the presence of Fusarium spp. by agar plate assay and fumonisins by HPLC. A total of 386 Fusarium strains were isolated and identified through morphological characteristics. All these strains belonged to F. culmorum, F. graminearum, F. proliferatum and F. verticillioides. Of the Fusarium species, F. graminearum was the most prevalent species, followed by F. verticillioides, F. proliferatum and then F. culmorum. Natural occurrence of fumonisin B1 (FB1 could be detected in 56 (68.2% samples ranging from 15–155 μg/kg, fumonisin B2 (FB2 in 35 (42.6% samples ranging from 12–86 μg/kg and fumonisin B3 (FB3 in 26 (31.7% samples ranging from 13–64 μg/kg. The highest FB1 levels were detected in samples from Eilam (up to 155 μg/kg and FB2 and FB3 in samples from Gilan Gharb (up to 86 μg/kg and 64 μg/kg.

  19. Occurrence of Fusarium spp. and Fumonisins in Stored Wheat Grains Marketed in Iran

    Science.gov (United States)

    Chehri, Khosrow; Jahromi, Saeed Tamadoni; Reddy, Kasa R. N.; Abbasi, Saeed; Salleh, Baharuddin

    2010-01-01

    Wheat grains are well known to be invaded by Fusarium spp. under field and storage conditions and contaminated with fumonisins. Therefore, determining Fusarium spp. and fumonisins in wheat grains is of prime importance to develop suitable management strategies and to minimize risk. Eighty-two stored wheat samples produced in Iran were collected from various supermarkets and tested for the presence of Fusarium spp. by agar plate assay and fumonisins by HPLC. A total of 386 Fusarium strains were isolated and identified through morphological characteristics. All these strains belonged to F. culmorum, F. graminearum, F. proliferatum and F. verticillioides. Of the Fusarium species, F. graminearum was the most prevalent species, followed by F. verticillioides, F. proliferatum and then F. culmorum. Natural occurrence of fumonisin B1 (FB1) could be detected in 56 (68.2%) samples ranging from 15–155 μg/kg, fumonisin B2 (FB2) in 35 (42.6%) samples ranging from 12–86 μg/kg and fumonisin B3 (FB3) in 26 (31.7%) samples ranging from 13–64 μg/kg. The highest FB1 levels were detected in samples from Eilam (up to 155 μg/kg) and FB2 and FB3 in samples from Gilan Gharb (up to 86 μg/kg and 64 μg/kg). PMID:22069576

  20. Occurrence of Fusarium spp. and fumonisins in stored wheat grains marketed in Iran.

    Science.gov (United States)

    Chehri, Khosrow; Jahromi, Saeed Tamadoni; Reddy, Kasa R N; Abbasi, Saeed; Salleh, Baharuddin

    2010-12-01

    Wheat grains are well known to be invaded by Fusarium spp. under field and storage conditions and contaminated with fumonisins. Therefore, determining Fusarium spp. and fumonisins in wheat grains is of prime importance to develop suitable management strategies and to minimize risk. Eighty-two stored wheat samples produced in Iran were collected from various supermarkets and tested for the presence of Fusarium spp. by agar plate assay and fumonisins by HPLC. A total of 386 Fusarium strains were isolated and identified through morphological characteristics. All these strains belonged to F. culmorum, F. graminearum, F. proliferatum and F.verticillioides. Of the Fusarium species, F. graminearum was the most prevalent species, followed by F. verticillioides, F. proliferatum and then F. culmorum. Natural occurrence of fumonisin B1 (FB1) could be detected in 56 (68.2%) samples ranging from 15-155 μg/kg, fumonisin B2 (FB2) in 35 (42.6%) samples ranging from 12-86 μg/kg and fumonisin B3 (FB3) in 26 (31.7%) samples ranging from 13-64 μg/kg. The highest FB1 levels were detected in samples from Eilam (up to 155 μg/kg) and FB2 and FB3 in samples from Gilan Gharb (up to 86 μg/kg and 64 μg/kg).

  1. Marketing.

    Science.gov (United States)

    Chambers, David W

    2010-01-01

    There is not enough marketing of dentistry; but there certainly is too much selling of poor quality service that is being passed off as dentistry. The marketing concept makes the patient and the patients' needs the ultimate criteria of marketing efforts. Myths and good practices for effective marketing that will promote oral health are described under the traditional four "Ps" categories of "product" (best dental care), "place" (availability), "promotion" (advertising and other forms of making patients aware of available services and how to use them), and "price" (the total cost to patients of receiving care).

  2. Key success factors in enterprises practicing social marketing

    Directory of Open Access Journals (Sweden)

    Lin, Mong-Mei

    2014-11-01

    Full Text Available Enterprises could create multi-service values of customer satisfaction, enterprise profit, and social benefit through Social Marketing. Constructing a positive Social Service Value Chain to achieve mind management in marketing would reinforce the core competitive advantages of an enterprise, enhance high-quality services, and lead the enterprise to sustainable management. With the Delphi Method, a questionnaire is applied to assess the key success factors in enterprises practicing Social Marketing. The superiors and the employees in Formosa Plastics Group were selected as the research participants for 200 questionnaires. A total of 133 valid copies are retrieved, with a retrieval rate of 67%. According to the overall weights of the key success factors in enterprises practicing Social Marketing, the following summary is concluded. 1. The evaluation criteria in Organizational Characteristics are ordered in the following way: Intrinsic Structure, Internal Environment, Cost Effectiveness, Organizational Advantage, Organizational Weakness, and Inspiration. 2. The evaluation criteria in the External Environment are ordered this way: Information Resources, Environmental Opportunities, and Environmental Threats. 3. The order of the evaluation criteria in Marketing Strategy is Appropriate Media, Targeted Objects, Market Selection, Market Response, and Behavioral Change. 4. The evaluation criteria in Process Orientation are ordered in the following way: Tracking Adjustment, Feedback Systems, Operation Performance, and Operation Processes.A través del márquetin social, las empresas podrían crear valores de multiservicio para la satisfacción del cliente, para incrementar los beneficios de la empresa y para beneficiar a la sociedad. La construcción de una Cadena de Valor de Servicio Social positiva para conseguir una gestión mental en el márquetin reforzaría las principales ventajas competitivas de una empresa, realzaría servicios de alta calidad y

  3. The Changing Nature of Theory and Practice in Marketing: on the Value of Synchrony

    OpenAIRE

    O'Driscoll, Aidan; Murray, John

    1998-01-01

    Any academic discipline with a closely associated area of professional endeavour is profoundly affected by the relationship between its theory and practice. Synchrony in theory and practice adds value to the management of enterprise and to the advance of the discipline. Mindful of this assertion, this article explores the changing nature of theory and practice in marketing. It examines current trends in marketing practice which are occurring as a result of change in markets, technology and or...

  4. Internal Marketing Practices and Job Satisfaction: Evidence from a Nigerian University Setting

    Directory of Open Access Journals (Sweden)

    Olaleke Oluseye Ogunnaike

    2011-12-01

    Full Text Available This study investigated internal marketing practices and its relationship with job satisfaction in a Nigerian university environment. Results indicated internal marketing as having resultant effects on three major areas or components; understanding of organizational vision and values, quality delivery of external marketing as well as quality delivery of interactive marketing. It was also established that there was strong and positive relationship between internal marketing and job satisfaction. The research measures showed good psychometric values. These findings were discussed and situated within the Nigerian university environment. It was recommended that the university should place more emphasis on internal marketing practices thereby enhancing the quality delivery of both interactive and external marketing of the university. The university was advised to promote extrinsic job satisfaction among its staff. Areas of further studies were alsosuggested.Keywords: Internal Marketing (IM, Job Satisfaction, Interactive Marketing, External Marketing, Factor Analysis, Nigeria.

  5. Targeting the Kids: Insights into the Practice of Marketing Research.

    Science.gov (United States)

    Bezaire, Kimberley

    1999-01-01

    Focuses on business and market research as areas that increasingly affect students and education. Notes that the children's market is big business; that the potential for marketing a wide range of children's products is increasing; and that the types of research being conducted by marketing firms include using schools. (DLH)

  6. Teaching Innovations in Marketing: A Brand-Based Student-Led Inquiry of Marketing Concepts and Practices

    Science.gov (United States)

    Hostetter, Leonard R., Jr.

    2017-01-01

    This teaching innovation is a brand-based student-led inquiry of marketing concepts and practices for an introductory marketing course. During the first week of class, teams of students (or individual students) each select a brand of interest to research and analyze throughout the course. The objective is for students to understand the practical…

  7. Internal Marketing Practices and Job Satisfaction: Evidence from a Nigerian University Setting

    OpenAIRE

    Olaleke Oluseye Ogunnaike; Omotayo Oyeniyi; Anthonia Adenike Adeniji

    2011-01-01

    This study investigated internal marketing practices and its relationship with job satisfaction in a Nigerian university environment. Results indicated internal marketing as having resultant effects on three major areas or components; understanding of organizational vision and values, quality delivery of external marketing as well as quality delivery of interactive marketing. It was also established that there was strong and positive relationship between internal marketing and job satisfactio...

  8. MARKET SEGMENTATION PRACTICES OF RETAIL CROP INPUT FIRMS

    OpenAIRE

    Jay Akridge; Mike Boehlje; Allan Gray; Aaron Reimer

    2007-01-01

    While market segmentation and the associated idea of target marketing are not new, there are questions about how the strategy of market segmentation and target marketing is being used in retail agribusiness firms. Previous research has demonstrated that distinct groups of farmers/customers exist (Alexander). However, retail crop input firms tend to be of modest size and are geographically bound. Both lack of resources and confinement to a specific geographic market present challenges for succ...

  9. Nutritional impacts of different whole grain milling techniques : A review of milling practices and existing data

    NARCIS (Netherlands)

    Miller Jones, J.; Adams, J.; Harriman, C.; Miller, C.; Kamp, J.W. van der

    2015-01-01

    The majority of whole grain flour is produced using modern milling techniques, usually with steel rollers, in which a batch of grain is separated into multiple millstreams, sifted, and recombined. In some cases constituent millstreams are purchased and combined by a supplier or end user to achieve a

  10. Nutritional Impacts of Different Whole Grain Milling Techniques: A Review of Milling Practices and Existing Data

    NARCIS (Netherlands)

    Miller Jones, J.; Adams, J.; Harriman, C.; Miller, C.; Kamp, J.W. van der

    2015-01-01

    The majority of whole grain flour is produced using modern milling techniques, usually with steel rollers, in which a batch of grain is separated into multiple millstreams, sifted, and recombined. In some cases constituent millstreams are purchased and combined by a supplier or end user to achieve a

  11. Integrating Sustainability into the Marketing Curriculum: Learning Activities that Facilitate Sustainable Marketing Practices

    Science.gov (United States)

    Borin, Norm; Metcalf, Lynn

    2010-01-01

    In response to political, social, and competitive forces, many firms are developing sustainable marketing strategies. Marketing educators can play an important role in assisting these firms by developing curricula that build the knowledge and skills required to enable marketing graduates to contribute to sustainable marketing efforts. Marketing…

  12. Assessment of Perceived Corrupt Practices in Marketing of ...

    African Journals Online (AJOL)

    user

    between selected socio-economic characteristics of women marketers and their perceived level of severity of identified corrupt ... Women participation in agricultural produce marketing is not a ... economic growth, democratic culture, national.

  13. CONSIDERATIONS ON TOURIST MARKETING THEORY AND PRACTICE IN ROMANIA

    OpenAIRE

    Erika KULCSÁR

    2012-01-01

    Tourism marketing as a distinct field of marketing services has been and will certainly be a discipline that will be studied in greater depth by experts in this field of great interest. Tourist destinations lead a fierce battle to capture and maintain consumer interest in tourism products and services. For this reason tourist destinations and tourist entities operating in the tourism market should pay special attention to tourism marketing mix elements (product, price, distribution, promotion...

  14. How do forest markets work? Exploring a practice perspective

    NARCIS (Netherlands)

    Hoogstra, M.A.

    2013-01-01

    Over recent decades, it has become highly popular to use markets in governance processes. Enthusiasm for market-oriented approaches has become so overwhelming that in some areas of policy, including forest conservation, governments are even promoting new markets. However, doubts exist about how

  15. QUANTITATIVE RESEARCH ON THE CONCEPT OF MARKETING ASSIMILATION AND OPERATIONALIZATION BY LOCAL ORGANIZATIONS IN PRACTICE

    Directory of Open Access Journals (Sweden)

    Luminita Zait

    2015-07-01

    Full Text Available In the last 10 years the Romanian society was in a long process of change, all the economic, social, political factors knowing a new dynamic in trying to adapt to conditions specific to new marketing environment. An important feature of Romanian society, which is relevant in the context of the proposed article, is that the economy encourages and facilitates the penetration of transnational organizations in the domestic markets with involved advantages and disadvantages. This article is part of a larger study that targeted the issue of assimilation and operationalization of the marketing concept and market orientation vision of the local organizations in the context of market globalization, to identify, on the one hand, the influence of transnational organizations on the local organizations practices, through the incorporation of marketing vision and culture, and, on the other hand, the extent to which local organizations have specific practices aligned to transnational organizations practices acting on the market in Romania.

  16. Consumer attitudes toward healthcare marketing practices: a comparison of hospitals vs. physicians.

    Science.gov (United States)

    Lim, J S; Zallocco, R

    1997-01-01

    This study investigates consumer attitudes toward the use of marketing practices by the health care industry. The survey results show significant differences in consumers' attitude toward the use and effects of various marketing practices by the two types of provider (hospital and physician). Theoretical and empirical implications are discussed.

  17. Marketing in home health care. A practical approach.

    Science.gov (United States)

    Freitag, E M

    1988-06-01

    Home health marketing brings special problems and opportunities. One cannot rely on physical factors such as the physical plant and food service of a hospital or on the durability of a consumer product to judge home health. Opportunities exist within home health to identify activities that carry marketing value. Applying marketing principles to activities such as intake, customer service and public relations allows the home health agency to build referrals by meeting the wants and needs of the market. The home health organization needs to consider different wants and needs of those involved in the home health transaction: the decision maker, the purchaser, and the user. The success of the marketing function in meeting the organization's objectives will be aided by the placement of marketing at the senior management level.

  18. First impressions and beyond: marketing your practice in touch points--Part II.

    Science.gov (United States)

    Bisera, Cheryl

    2012-01-01

    When calling in a marketing expert to boost a practice's numbers, administrators and providers are usually looking for external marketing strategies--ways to attract new patients to the practice. However, one of the most important, yet often overlooked, elements to successfully marketing a practice is the very important work of retaining current patients and turning them into enthusiastic referrers. When new patients are simply filling the place of previous patients that have moved on, you are not building solid practice growth. You can create an atmosphere of loyal referring patients by providing positive touch points that fulfill the needs of your patients. This article will cover touch points that occur before a patient has chosen your practice. Laying the groundwork for positive touch points will give your marketing efforts a snowball effect, build growth, and deliver the most bang for your marketing bucks.

  19. Decision Support Systems as the Bridge between Marketing Models and Marketing Practice

    OpenAIRE

    Wierenga, Berend

    2008-01-01

    textabstractThe field of marketing decision models emerged about fifty years ago. In the beginning, optimization techniques from the field of Operations Research (OR) were dominant, but soon, the modeling of marketing phenomena and marketing problems became interesting in itself, irrespective of whether they could be solved with a known OR technique. The field of marketing models developed its own identity and became an important academic field (Wierenga 2008b). Somewhat later the term "marke...

  20. Decision Support Systems as the Bridge between Marketing Models and Marketing Practice

    NARCIS (Netherlands)

    B. Wierenga (Berend)

    2008-01-01

    textabstractThe field of marketing decision models emerged about fifty years ago. In the beginning, optimization techniques from the field of Operations Research (OR) were dominant, but soon, the modeling of marketing phenomena and marketing problems became interesting in itself, irrespective of

  1. BRAZILIAN COMPANIES RELATIONSHIP MARKETING PRACTICES: OVERVIEW AND PERFORMANCE

    OpenAIRE

    LUCIANA TERRA TARGINO

    2009-01-01

    Alguns autores apontam que o marketing de relacionamento veio para suplantar o então considerado obsoleto marketing transacional. Para testar essa afirmação, autores como Brodie e Munro (1997) e Coviello, Milley e Macolin (2001), baseados nas definições de marketing relacional de Grönroos (1996), definiram diferentes tipos de marketing de relacionamento, que foram posteriormente testados em pesquisas realizadas com empresas em vários países. Essas pesquisas, porém, revelaram...

  2. Airborne and Grain Dust Fungal Community Compositions Are Shaped Regionally by Plant Genotypes and Farming Practices.

    Science.gov (United States)

    Pellissier, Loïc; Oppliger, Anne; Hirzel, Alexandre H; Savova-Bianchi, Dessislava; Mbayo, Guilain; Mascher, Fabio; Kellenberger, Stefan; Niculita-Hirzel, Hélène

    2016-01-29

    Chronic exposure to airborne fungi has been associated with different respiratory symptoms and pathologies in occupational populations, such as grain workers. However, the homogeneity in the fungal species composition of these bioaerosols on a large geographical scale and the different drivers that shape these fungal communities remain unclear. In this study, the diversity of fungi in grain dust and in the aerosols released during harvesting was determined across 96 sites at a geographical scale of 560 km(2) along an elevation gradient of 500 m by tag-encoded 454 pyrosequencing of the internal transcribed spacer (ITS) sequences. Associations between the structure of fungal communities in the grain dust and different abiotic (farming system, soil characteristics, and geographic and climatic parameters) and biotic (wheat cultivar and previous crop culture) factors were explored. These analyses revealed a strong relationship between the airborne and grain dust fungal communities and showed the presence of allergenic and mycotoxigenic species in most samples, which highlights the potential contribution of these fungal species to work-related respiratory symptoms of grain workers. The farming system was the major driver of the alpha and beta phylogenetic diversity values of fungal communities. In addition, elevation and soil CaCO3 concentrations shaped the alpha diversity, whereas wheat cultivar, cropping history, and the number of freezing days per year shaped the taxonomic beta diversity of these communities. Copyright © 2016, American Society for Microbiology. All Rights Reserved.

  3. Airborne and Grain Dust Fungal Community Compositions Are Shaped Regionally by Plant Genotypes and Farming Practices

    Science.gov (United States)

    Pellissier, Loïc; Oppliger, Anne; Hirzel, Alexandre H.; Savova-Bianchi, Dessislava; Mbayo, Guilain; Mascher, Fabio; Kellenberger, Stefan

    2016-01-01

    Chronic exposure to airborne fungi has been associated with different respiratory symptoms and pathologies in occupational populations, such as grain workers. However, the homogeneity in the fungal species composition of these bioaerosols on a large geographical scale and the different drivers that shape these fungal communities remain unclear. In this study, the diversity of fungi in grain dust and in the aerosols released during harvesting was determined across 96 sites at a geographical scale of 560 km2 along an elevation gradient of 500 m by tag-encoded 454 pyrosequencing of the internal transcribed spacer (ITS) sequences. Associations between the structure of fungal communities in the grain dust and different abiotic (farming system, soil characteristics, and geographic and climatic parameters) and biotic (wheat cultivar and previous crop culture) factors were explored. These analyses revealed a strong relationship between the airborne and grain dust fungal communities and showed the presence of allergenic and mycotoxigenic species in most samples, which highlights the potential contribution of these fungal species to work-related respiratory symptoms of grain workers. The farming system was the major driver of the alpha and beta phylogenetic diversity values of fungal communities. In addition, elevation and soil CaCO3 concentrations shaped the alpha diversity, whereas wheat cultivar, cropping history, and the number of freezing days per year shaped the taxonomic beta diversity of these communities. PMID:26826229

  4. Opportunistic Market-Driven Regional Shifts of Cropping Practices Reduce Food Production Capacity of China

    Science.gov (United States)

    Yuan, Wenping; Liu, Shuguang; Liu, Wei; Zhao, Shuqing; Dong, Wenjie; Tao, Fulu; Chen, Min; Lin, Hui

    2018-04-01

    China is facing the challenge of feeding a growing population with the declining cropland and increasing shortage of water resources under the changing climate. This study identified that the opportunistic profit-driven shifts of planting areas and crop species composition have strongly reduced the food production capacity of China. First, the regional cultivation patterns of major crops in China have substantially shifted during the past five decades. Southeast and South China, the regions with abundant water resources and fewer natural disasters, have lost large planting areas of cropland in order to pursue industry and commerce. Meanwhile, Northeast and Northwest China, the regions with low water resources and frequent natural disasters, have witnessed increases in planting areas. These macroshifts have reduced the national food production by 1.02% per year. The lost grain production would have been enough to feed 13 million people. Second, the spatial shifts have been accompanied by major changes in crop species composition, with substantial increases in planting area and production of maize, due to its low water consumption and high economic returns. Consequently, the stockpile of maize in China has accounted for more than half of global stockpile, and the stock to use ratio of maize in China has exceeded the reliable level. Market-driven regional shifts of cropping practices have resulted in larger irrigation requirements and aggravated environmental stresses. Our results highlighted the need for Chinese food policies to consider the spatial shifts in cultivation, and the planting crop compositions limited by regional water resources and climate change.

  5. CONSIDERATIONS ON TOURIST MARKETING THEORY AND PRACTICE IN ROMANIA

    Directory of Open Access Journals (Sweden)

    Erika KULCSÁR

    2012-06-01

    Full Text Available Tourism marketing as a distinct field of marketing services has been and will certainly be a discipline that will be studied in greater depth by experts in this field of great interest. Tourist destinations lead a fierce battle to capture and maintain consumer interest in tourism products and services. For this reason tourist destinations and tourist entities operating in the tourism market should pay special attention to tourism marketing mix elements (product, price, distribution, promotion, people, physical evidence, processes. A key role in assessing the tourism services offered by a certain tourist destination lies with the universities that have as "task" superior human resource training in the tourism sector. This specific element of the tourism marketing mix has a key role in creating the image of tourist destinations.

  6. Assessment of cattle marketing practices in Guradamole woreda, Bale zone of Oromia regional state, Ethiopia

    Directory of Open Access Journals (Sweden)

    Dejene Taye

    2016-12-01

    Full Text Available This study was conducted to assess cattle marketing practice in the crop-livestock production system areas of the highland, mid-altitude and pastoralists in the lowlands of Guradamole Woreda of Bale zone of Ethiopia. That is conducted from July 2015 to 2015 March. Cattle marketing practice were assessed based on market monitoring and questionnaire survey in each altitude. A total of 100 farmers were selected randomly from 10 peasant associations which are selected from each altitude based on proportion of peasant association in each altitude. Market monitoring was done at two livestock marketing places of Rayitu town and Jibri, which is capital city of Guradamole Woreda. Cattle marketing varied considerably across the peasant associations and marketing places. Cattle supplied to markets include calves, heifers, bulls and oxen, dry and lactating cows. Who often supply cattle to marketing places are farmers and pastoralists from Guradamole Woreda and neighboring ethnic societies. Livestock market infrastructure and management are among the key constraints to the development and sustainable management of livestock markets. Long trekking distances to markets are a significant impediment to pastoralists’ ability to profitably sell their cattle. During drought periods, animals lose weight on the journey to market, which significantly lowers their value. In some cases, animals are too weak to embark on the homeward journey, forcing producers to sell at very low prices. Poor and uneven access to market information remains a major constraint for market actors and producers in particular. Observations at market sites point to an imbalance in the bargaining power of traders and producers. Traders collude and jointly determine prices ahead of market day and producers have very little or no ability to negotiate prices.

  7. Contribution to the grain refinement of hypoeutectic aluminium-silicon casting alloys: application of a new grain refiner and experience from practice; Beitrag zur Kornfeinung von untereutektischen Aluminium-Silicium-Gusslegierungen: Anwendung eines neuen Kornfeiners und Erfahrungen aus der Praxis

    Energy Technology Data Exchange (ETDEWEB)

    Koch, H. [Aluminium Rheinfelden GmbH, Rheinfelden (Germany)

    2000-10-01

    This paper describes the application of a master alloy on the basis of aluminium-titanium-boron, that is designed for hypoeutectic aluminium-silicon casting alloys. The efficiency of the grain refiner was measured using thermal analysis and sand and permanent mould casted samples. The grain size was measured using metallographic technique. In addition, casting trials using a spiral sand mould were carried out to estimate the influence on the flowing behaviour of the melt. To compare the results, a standard AlTi5B1 rod was used under the same test conditions. Finally, results from practice are shown. The grain refinement mechanism is discussed. (orig.)

  8. Allegations Concerning Defense Reutilization and Marketing Service Business Practices

    National Research Council Canada - National Science Library

    2001-01-01

    We performed this audit in response to a request from Senator John Warner. The request was based on several allegations the senator's office received concerning the operations of the Defense Reutilization and Marketing Service (DRMS...

  9. Free market in practice. Customer loyalty related to service level

    International Nuclear Information System (INIS)

    Zewald, H.

    2003-01-01

    Sixty percent of the bulk consumers of energy have changed to a different supplier since the liberalization of the market. Newcomers like Vattenfall and EnBW are doing reasonably well, while small (gas) companies like Cogas and Rendo are also performing a lot better than the known big players, especially where it concerns the level of service. These are some of the remarkable results of research conducted by the market research agency Datamonitor [nl

  10. Digital Marketing practices amongst start-up accelerators

    OpenAIRE

    Azinheiro, Marisa Filipa Ramos

    2017-01-01

    Digital Marketing (DM) is a vital marketing tool used by all types of companies nowadays. Accelerators are companies that appeared in the last few years to help start-ups grow and, just like any other company, they are using DM as well. This research explored which were the DM strategies used by accelerators. To do so, an online survey was shared amongst more than 300 accelerators across the world, whose results were analyzed by using SPSS Software. Correlation analyses and significance te...

  11. How do markets encourage the adoption of sustainable practices? The role of institutional innovation in developing countries.

    OpenAIRE

    Loconto , Allison Marie; Vicovaro , Marcello; Santacoloma , Pilar; Poisot , Anne Sophie

    2016-01-01

    How do markets encourage the adoption of sustainable practices? The role of institutional innovation in developing countries.; How do markets encourage the adoption of sustainable practices? The role of institutional innovation in developing countries.

  12. Database marketing practices and opportunities in a newly emerging African market

    NARCIS (Netherlands)

    Paas, L.J.

    2009-01-01

    In this paper, qualitative research is conducted to gain insight into the current application and potential of database marketing in a newly emerging African economy, Tanzania. It is found that database marketing applications in Tanzania are currently limited, but that there is potential. The most

  13. Beyond the brochure. Administrators play key role in positioning the practice, aligning marketing with mission.

    Science.gov (United States)

    Redling, Bob

    2007-04-01

    Marketing doesn't start and stop with a glossy brochure, a display ad in the local Yellow Pages or a Web site. Those are merely tactics that a medical group practice might use to position its physicians' services in the community. Marketing and planning support a medical group's mission and vision--and its strategic plan. The adminstrator must demonstrate this connection to physicians and educate them about what marketing really is.

  14. Marketing Science And Practice At The University Of Economics – Varna

    OpenAIRE

    Yulia Uzunova

    2010-01-01

    The article offers an assessment of the effect of the attitude towards The article is dedicated to 90 – th anniversary of the establishment of University of Economics – Varna and reflects the evolutionary development and results of research and teaching in the area of marketing. The analysis is based on specific studies of materials from editions that are of significance to marketing. There is given evidence of the teaching of marketing theory and practice for the period 1975 - 2010, irrespec...

  15. Financial Markets Interactions between Economic Theory and Practice

    Directory of Open Access Journals (Sweden)

    Mihaela NICOLAU

    2010-12-01

    Full Text Available During the last decades many financial analysts, either theorists or practitioners, have dedicated their studies to the interactions between different financial sectors. The results of these researches confirm that commodities, bonds and stock markets are closely related, therefore a thorough analysis of one should includes considerations of the other two. The aim of this article is to demonstrate that, even if from the theoretical point of view financial markets present typical and strong correlations between them, under economic turmoil the correlations change their signs. Both elementary rules of economic theory and examples with real time series are used in the demonstration. The results of our research emphasize that a simple theoretical analysis of financial markets’ behaviour through inflation and interest rates cannot define the real interactions of the markets and more robust research approaches are required.

  16. 76 FR 51308 - Retail Food Store Advertising and Marketing Practices Rule

    Science.gov (United States)

    2011-08-18

    ... retail food stores of products for sale at a stated price. You can file a comment online or on paper. For... FEDERAL TRADE COMMISSION 16 CFR Part 424 Retail Food Store Advertising and Marketing Practices..., and regulatory and economic impact of the FTC's rule for ``Retail Food Store Advertising and Marketing...

  17. A Longitudinal Study of Changes in Marketing Practices at Private Christian Colleges

    Science.gov (United States)

    Vander Schee, Brian A.

    2009-01-01

    This article presents the results of a longitudinal study investigating current marketing practices at selected church-related, private, four-year compared to those in place in 1997. The role that institutional selectivity plays in the use of marketing activities was also investigated. The researcher surveyed the admissions directors or enrollment…

  18. The nature, development and contribution of social marketing to public health practice since 2004 in England.

    Science.gov (United States)

    French, Jeff

    2009-11-01

    Social marketing is a highly systematic approach to health improvement that sets out unambiguous success criteria focused on behaviour change. This paper reviews the key concepts and principles of social marketing and its recent rapid development across government in England in the public health field. This paper outlines the role of the National Social Marketing Centre and concludes with a discussion of the probable future impact of social marketing on public health practice. The paper argues that there is a close ideological match between social marketing and liberal democratic imperatives. Social marketing's focus on outcome, return on investment and its emphasis on developing interventions that can respond to diverse needs, means it is probable that social marketing will increasingly be required by governments as a standard part of public health programmes.

  19. Marketing and Effectuation: A Study of Marketing Practices Among Swedish Microbreweries

    OpenAIRE

    Aery, Sahil; And, Johanna

    2017-01-01

    The present study aims to analyse the marketing strategies of Swedish microbreweries and relate them to the entrepreneurial principles of effectuation and causation. The authors investigated eight microbreweries in Mälardalsregionen of Sweden, conducting interviews with members of the founding team or the management team at the microbreweries. The results of the study show that most breweries used effectual principles to describe their marketing efforts. Two effectual principles in particula...

  20. Mid-market transformation programs: programs to promote best practices in system specification and installation

    International Nuclear Information System (INIS)

    Rosenberg, Mitchell

    2003-01-01

    This paper summarizes the experience of programs designed to promote the adoption of best practices in equipment specification and installation among distributors and installation contractors in the residential central air conditioning and industrial compressed air equipment markets. For each of those markets, the paper identifies the current understanding of best practices, characterizes energy savings available from their adoption, assesses the nature of barriers to their adoption, and describes the operations and accomplishments of programs designed to address those barriers

  1. Awareness and Practice of Breast Self‑Examination among Market ...

    African Journals Online (AJOL)

    of this is for a woman to learn the topography of her breasts, ... less‑educated group, like women that work in the market, as most of the ... and business men and women. .... implies that even a lesser percentage will have good knowledge.

  2. Let the market help prescribe forest management practices

    Science.gov (United States)

    Gary W. Zinn; Edward Pepke

    1989-01-01

    To obtain the best economic returns from a hardwood forest, you must consider markets. Management decisions made now will affect a stand's future character and value, whether or not the decision results in immediate timber sales. Progressive forest landowners will have a management plan for their woodlots. Typically, such plans are largely land- and resource-...

  3. External marketing. How it can build a dental practice.

    Science.gov (United States)

    Ascher, S

    1988-01-01

    This article gives a general introduction to external marketing as it befits the image of the dental professional. Research and various media opportunities are discussed, highlighting their advantages and pointing out the pros and cons of each. The latest trends in advertising philosophy are intertwined with concrete advice regarding cost effectiveness. This article is helpful to solo as well as group practitioners.

  4. Strategies and practices in off-label marketing of pharmaceuticals: a retrospective analysis of whistleblower complaints.

    Directory of Open Access Journals (Sweden)

    Aaron S Kesselheim

    2011-04-01

    Full Text Available Despite regulatory restrictions, off-label marketing of pharmaceutical products has been common in the US. However, the scope of off-label marketing remains poorly characterized. We developed a typology for the strategies and practices that constitute off-label marketing.We obtained unsealed whistleblower complaints against pharmaceutical companies filed in US federal fraud cases that contained allegations of off-label marketing (January 1996-October 2010 and conducted structured reviews of them. We coded and analyzed the strategic goals of each off-label marketing scheme and the practices used to achieve those goals, as reported by the whistleblowers. We identified 41 complaints arising from 18 unique cases for our analytic sample (leading to US$7.9 billion in recoveries. The off-label marketing schemes described in the complaints had three non-mutually exclusive goals: expansions to unapproved diseases (35/41, 85%, unapproved disease subtypes (22/41, 54%, and unapproved drug doses (14/41, 34%. Manufacturers were alleged to have pursued these goals using four non-mutually exclusive types of marketing practices: prescriber-related (41/41, 100%, business-related (37/41, 90%, payer-related (23/41, 56%, and consumer-related (18/41, 44%. Prescriber-related practices, the centerpiece of company strategies, included self-serving presentations of the literature (31/41, 76%, free samples (8/41, 20%, direct financial incentives to physicians (35/41, 85%, and teaching (22/41, 54% and research activities (8/41, 20%.Off-label marketing practices appear to extend to many areas of the health care system. Unfortunately, the most common alleged off-label marketing practices also appear to be the most difficult to control through external regulatory approaches.

  5. Strategies and Practices in Off-Label Marketing of Pharmaceuticals: A Retrospective Analysis of Whistleblower Complaints

    Science.gov (United States)

    Kesselheim, Aaron S.; Mello, Michelle M.; Studdert, David M.

    2011-01-01

    Background Despite regulatory restrictions, off-label marketing of pharmaceutical products has been common in the US. However, the scope of off-label marketing remains poorly characterized. We developed a typology for the strategies and practices that constitute off-label marketing. Methods and Findings We obtained unsealed whistleblower complaints against pharmaceutical companies filed in US federal fraud cases that contained allegations of off-label marketing (January 1996–October 2010) and conducted structured reviews of them. We coded and analyzed the strategic goals of each off-label marketing scheme and the practices used to achieve those goals, as reported by the whistleblowers. We identified 41 complaints arising from 18 unique cases for our analytic sample (leading to US$7.9 billion in recoveries). The off-label marketing schemes described in the complaints had three non–mutually exclusive goals: expansions to unapproved diseases (35/41, 85%), unapproved disease subtypes (22/41, 54%), and unapproved drug doses (14/41, 34%). Manufacturers were alleged to have pursued these goals using four non–mutually exclusive types of marketing practices: prescriber-related (41/41, 100%), business-related (37/41, 90%), payer-related (23/41, 56%), and consumer-related (18/41, 44%). Prescriber-related practices, the centerpiece of company strategies, included self-serving presentations of the literature (31/41, 76%), free samples (8/41, 20%), direct financial incentives to physicians (35/41, 85%), and teaching (22/41, 54%) and research activities (8/41, 20%). Conclusions Off-label marketing practices appear to extend to many areas of the health care system. Unfortunately, the most common alleged off-label marketing practices also appear to be the most difficult to control through external regulatory approaches. Please see later in the article for the Editors' Summary PMID:21483716

  6. Strategies and practices in off-label marketing of pharmaceuticals: a retrospective analysis of whistleblower complaints.

    Science.gov (United States)

    Kesselheim, Aaron S; Mello, Michelle M; Studdert, David M

    2011-04-01

    Despite regulatory restrictions, off-label marketing of pharmaceutical products has been common in the US. However, the scope of off-label marketing remains poorly characterized. We developed a typology for the strategies and practices that constitute off-label marketing. We obtained unsealed whistleblower complaints against pharmaceutical companies filed in US federal fraud cases that contained allegations of off-label marketing (January 1996-October 2010) and conducted structured reviews of them. We coded and analyzed the strategic goals of each off-label marketing scheme and the practices used to achieve those goals, as reported by the whistleblowers. We identified 41 complaints arising from 18 unique cases for our analytic sample (leading to US$7.9 billion in recoveries). The off-label marketing schemes described in the complaints had three non-mutually exclusive goals: expansions to unapproved diseases (35/41, 85%), unapproved disease subtypes (22/41, 54%), and unapproved drug doses (14/41, 34%). Manufacturers were alleged to have pursued these goals using four non-mutually exclusive types of marketing practices: prescriber-related (41/41, 100%), business-related (37/41, 90%), payer-related (23/41, 56%), and consumer-related (18/41, 44%). Prescriber-related practices, the centerpiece of company strategies, included self-serving presentations of the literature (31/41, 76%), free samples (8/41, 20%), direct financial incentives to physicians (35/41, 85%), and teaching (22/41, 54%) and research activities (8/41, 20%). Off-label marketing practices appear to extend to many areas of the health care system. Unfortunately, the most common alleged off-label marketing practices also appear to be the most difficult to control through external regulatory approaches.

  7. Addressing vaccine hesitancy: The potential value of commercial and social marketing principles and practices.

    Science.gov (United States)

    Nowak, Glen J; Gellin, Bruce G; MacDonald, Noni E; Butler, Robb

    2015-08-14

    Many countries and communities are dealing with groups and growing numbers of individuals who are delaying or refusing recommended vaccinations for themselves or their children. This has created a need for immunization programs to find approaches and strategies to address vaccine hesitancy. An important source of useful approaches and strategies is found in the frameworks, practices, and principles used by commercial and social marketers, many of which have been used by immunization programs. This review examines how social and commercial marketing principles and practices can be used to help address vaccine hesitancy. It provides an introduction to key marketing and social marketing concepts, identifies some of the major challenges to applying commercial and social marketing approaches to immunization programs, illustrates how immunization advocates and programs can use marketing and social marketing approaches to address vaccine hesitancy, and identifies some of the lessons that commercial and non-immunization sectors have learned that may have relevance for immunization. While the use of commercial and social marketing practices and principles does not guarantee success, the evidence, lessons learned, and applications to date indicate that they have considerable value in fostering vaccine acceptance. Copyright © 2015. Published by Elsevier Ltd.

  8. Gender Differences In Students Ethical Impressions Of Questionable Marketing Practices

    OpenAIRE

    Richard A. Bernardi; Christopher R. Shepherd; Jillian L. Woodworth

    2011-01-01

    In this study, we test the theory that female business majors are more sensitive than male business majors to the ethical issues in advertising promotions. We also examine whether or not business majors are as sensitive as liberal arts majors. Our sample is made up of 218 students from the Northeast area of the US. To measure ethical sensitivity in marketing situations, the participants responded to six scenarios developed from actual news data. The results indicate that female students and f...

  9. Advance market commitment for pneumococcal vaccines: putting theory into practice.

    Science.gov (United States)

    Cernuschi, Tania; Furrer, Eliane; Schwalbe, Nina; Jones, Andrew; Berndt, Ernst R; McAdams, Susan

    2011-12-01

    Markets for life-saving vaccines do not often generate the most desired outcomes from a public health perspective in terms of product quantity, quality, affordability, programmatic suitability and/or sustainability for use in the lowest income countries. The perceived risks and uncertainties about sustainably funded demand from developing countries often leads to underinvestment in development and manufacturing of appropriate products. The pilot initiative Advance Market Commitment (AMC) for pneumococcal vaccines, launched in 2009, aims to remove some of these market risks by providing a legally binding forward commitment to purchase vaccines according to predetermined terms. To date, 14 countries have already introduced pneumococcal vaccines through the AMC with a further 39 countries expected to introduce before the end of 2013.This paper describes early lessons learnt on the selection of a target disease and the core design choices for the pilot AMC. It highlights the challenges faced with tailoring the AMC design to the specific supply situation of pneumococcal vaccines. It points to the difficulty - and the AMC's apparent early success - in establishing a long-term, credible commitment in a constantly changing unpredictable environment. It highlights one of the inherent challenges of the AMC: its dependence on continuous donor funding to ensure long-term purchases of products. The paper examines alternative design choices and aims to provide a starting point to inform discussions and encourage debate about the potential application of the AMC concept to other fields.

  10. Best practice - market mechanisms, transparency and control aid the enforcement of energy-efficient solutions in the market

    International Nuclear Information System (INIS)

    Kaegi, W.; Schaefli, M.; Siegrist, S.; Haessig, W.

    2004-01-01

    This final report for the Swiss Federal Office of Energy (SFOE) presents the results of a study that examined how the immense potential for saving energy in the building area can be tapped. The report examines the question why so-called 'best practice' solutions have not been so successful on the market place and which measures are necessary to make them more popular. In particular, the report looks at thermal solar installations, fan-assisted balanced ventilation systems, windows, insulation and air-water heat pumps. Various factors are examined in detail, including the relationship between market players, their level of knowledge and education, market structures and legal considerations as well as financial viability, preferences and external costs. Measures to be taken are recommended for the educational area as well as for increasing the level of competition in the building sector

  11. Concerted practice and/or conscious parallelism on an oligopolistic market

    Directory of Open Access Journals (Sweden)

    Đuričić Jovana

    2011-01-01

    Full Text Available The competition represents a desirable state of the market in every society. Putting a lot of effort in trying to be better than each other, the competitors of the market, where there is a fair competition, contribute to making that market more advanced than the other one with the weaker competition. However it has become quite frequent to come across the violation of the competition in modern society. It is usually done by making different agreements or with explicit or tacit coordination of conduct on the market. Apart from these, there are many other ways for doing so, with the aim of getting certain benefits, especially making extra profit. In addition to that, there are some restrictions on the competition on oligopolistic markets too, yet, those markets are covered with different market forms which cannot be easily distinguished from the forbidden ones. This paper defines the relation between the concerted practice and conscious parallelism on an oligopolistic market, which is the example of a restricted market conduct, and the one which just seems to be legal, according to the practice of the European Court of Justice.

  12. Market orientation and management practices in Ghanaian firms

    DEFF Research Database (Denmark)

    Kuada, John Ernest; Buatsi, Seth N.

    2005-01-01

    The work of Jaworski and Kohli (1993) has inspired a substantial body of literature on market orientation. But most replications of their original framework have been in the developed countries. This article reports the results of a Ghanaian study that revisits the Jaworski and Kohli framework...... and compares the findings with a similar study conducted in the Ivory Coast. While providing evidence in support of the robustness of the framework, the article at the same time draws attention to the possible variations in the interpretation of the constituent constructs in the original framework...

  13. Keeping the medical practice financially viable: a marketer's approach.

    Science.gov (United States)

    Patrick, Michelle L; Capraro, Anthony J; Credito, Candace M

    2002-01-01

    This paper explores a way that medical practices might develop a higher margin revenue source by offering a differentiated service that caters to patients who value more personalized service. Using SERVQUAL, German patients were surveyed to determine if there is a relationship between a desire for personalized service and a willingness to pay a premium for medical care. The results indicate that a greater desire for personalized care distinguishes those who pay a premium for medical care from those who do not. This suggests that medical practices can differentiate their service based on more personalized care and charge a higher fee for this service.

  14. Awareness and Practice of Breast Self.Examination among Market ...

    African Journals Online (AJOL)

    Background: Breast cancer is the most common female malignancy and commonly associated with high levels of morbidity and mortality in developing countries due to late presentation. Breast self.examination (BSE) can help in early detection of the disease. Aims: This study aims to determine the awareness and practice ...

  15. Practicable group testing method to evaluate weight/weight GMO content in maize grains.

    Science.gov (United States)

    Mano, Junichi; Yanaka, Yuka; Ikezu, Yoko; Onishi, Mari; Futo, Satoshi; Minegishi, Yasutaka; Ninomiya, Kenji; Yotsuyanagi, Yuichi; Spiegelhalter, Frank; Akiyama, Hiroshi; Teshima, Reiko; Hino, Akihiro; Naito, Shigehiro; Koiwa, Tomohiro; Takabatake, Reona; Furui, Satoshi; Kitta, Kazumi

    2011-07-13

    Because of the increasing use of maize hybrids with genetically modified (GM) stacked events, the established and commonly used bulk sample methods for PCR quantification of GM maize in non-GM maize are prone to overestimate the GM organism (GMO) content, compared to the actual weight/weight percentage of GM maize in the grain sample. As an alternative method, we designed and assessed a group testing strategy in which the GMO content is statistically evaluated based on qualitative analyses of multiple small pools, consisting of 20 maize kernels each. This approach enables the GMO content evaluation on a weight/weight basis, irrespective of the presence of stacked-event kernels. To enhance the method's user-friendliness in routine application, we devised an easy-to-use PCR-based qualitative analytical method comprising a sample preparation step in which 20 maize kernels are ground in a lysis buffer and a subsequent PCR assay in which the lysate is directly used as a DNA template. This method was validated in a multilaboratory collaborative trial.

  16. External relationships and marketing practices in Serbian firms: The intangible capital perspective

    Directory of Open Access Journals (Sweden)

    Mitić Sanja

    2015-01-01

    Full Text Available This paper presents selected results of research on intangible capital in Serbian firms. The results are part of a broader research project, based on a survey of a sample of Serbian firms. The focus of the project is the various forms of intangible capital, and in this paper we analyse whether and to what degree firms build up their brand capital and increase marketing competencies, and what kind of external relationships they experience. The results provide the first insight into the development of the marketing resources of Serbian firms and show that this element of intangibles is gradually improving but still is at a low level. We find significant differences in the use of marketing resources between firms in regard to their size, international market experience, and ownership type. A more significant development of brand capital, external relationships, and marketing innovations and competencies is found in larger firms, firms with considerable international business experience compared to firms primarily oriented to the domestic market, and in foreign-owned firms. After identifying the strengths and weaknesses of marketing practices in Serbian enterprises we suggest some measures for overcoming the analyzed constraints in order to improve firms’ market positioning, especially in foreign markets.[Projekat Ministarstva nauke Republike Srbije, br. 179062

  17. Excel 2016 for marketing statistics a guide to solving practical problems

    CERN Document Server

    Quirk, Thomas J

    2016-01-01

    This is the first book to show the capabilities of Microsoft Excel in teaching marketing statistics effectively. It is a step-by-step exercise-driven guide for students and practitioners who need to master Excel to solve practical marketing problems. If understanding statistics isn’t your strongest suit, you are not especially mathematically-inclined, or if you are wary of computers, this is the right book for you. Excel, a widely available computer program for students and managers, is also an effective teaching and learning tool for quantitative analyses in marketing courses. Its powerful computational ability and graphical functions make learning statistics much easier than in years past. However, Excel 2016 for Marketing Statistics: A Guide to Solving Practical Problems is the first book to capitalize on these improvements by teaching students and managers how to apply Excel to statistical techniques necessary in their courses and work. Each chapter explains statistical formulas and directs the reader t...

  18. Practical Results of Forecasting for the Natural Gas Market

    OpenAIRE

    Potocnik, Primoz; Govekar, Edvard

    2010-01-01

    Natural gas consumption forecasting is required to balance the supply and consumption of natural gas. Companies and natural gas distributors are motivated to forecast their consumption by the economic incentive model that dictates the cash flow rules corresponding to the forecasting accuracy. The rules are quite challenging but enable the company to gain positive cash flow by forecasting accurately their short-term natural gas consumption. In this chapter, some practical forecasting results f...

  19. Rationalising prescribing: Evidence, marketing and practice-relevant knowledge.

    Science.gov (United States)

    Wadmann, Sarah; Bang, Lia E

    2015-06-01

    Initiatives in the name of 'rational pharmacotherapy' have been launched to alter what is seen as 'inappropriate' prescribing practices of physicians. Based on observations and interviews with 20 general practitioners (GPs) in 2009-2011, we explored how attempts to rationalise prescribing interact with chronic care management in Denmark. We demonstrate how attempts to rationalise prescribing by informing GPs about drug effects, adverse effects and price do not satisfy GPs' knowledge needs. We argue that, for GPs, 'rational' prescribing cannot be understood in separation from the processes that enable patients to use medication. Therefore, GPs do much more to obtain knowledge about medications than seek advice on 'rational pharmacotherapy'. For instance, GPs also seek opportunities to acquaint themselves with the material objects of medication and medical devices. We conceptualise the knowledge needs of GPs as a need for practice-relevant knowledge and argue that industry sales representatives are granted opportunity to access general practice because they understand this need of GPs. Copyright © 2015 Elsevier Ltd. All rights reserved.

  20. Getting personal with marketing research: A first year teaching innovation. A Practice Report

    Directory of Open Access Journals (Sweden)

    Mary FitzPatrick

    2010-07-01

    Full Text Available ‘Research’ can be a challenging topic for lecturers to teach, and a dry subject for students to learn. This paper presents a teaching innovation that involves first year students personally in the topic of marketing research - both as participant/producers of the research data and as clients/end-users of the marketing research. The teaching/learning innovation is based on pedagogical principles to make research theory accessible by bringing marketing research to life. It begins with personal data produced by the students, which is collated and then presented in the lectures, overlaid on a collage of the students’ ID photos to make the innovation visually engaging and to illustrate a real-life application of the marketing research process. For the students, this application that describes their own behaviours and opinions is immediately relevant. For us as teachers it is an exciting teaching activity that simultaneously demonstrates the practice, benefits, and processes of marketing research.

  1. Marketing the interventional clinical practice to the referring community and to patients.

    Science.gov (United States)

    Murphy, Timothy P; Soares, Gregory M

    2005-03-01

    If interventionalists are able to set up clinical practices and promote themselves along service lines, especially peripheral arterial disease, it is likely that they will have some market share and that market share will grow as new devices and technologies become available. The key to success will be changing the impression of the referring community that interventional radiologists are technical specialists and don't see patients. Marketing experts tell us that several impressions are required for a concept to stick with the target audience. One of the most important points that an interventionalist can make to establish themselves as a clinical specialty is high-quality work and effective communications.

  2. Social business in multinational corporations: an analysis of marketing practices

    Directory of Open Access Journals (Sweden)

    Thiago José de Chaves

    2017-04-01

    Full Text Available Social business (SB as a category of organization that seeks to create long-term economic and social value for the majority of the people has attracted the attention of policy-makers, practitioners, and scholars. Some authors highlight the role that multinational corporations (MNCs have in mitigating social and environmental problems by offering products and services to meet the demands of lower-income populations. Based on a discussion of social business and such initiatives inside MNCs, this article investigates how the Brazilian subsidiaries of two large MNCs (Coca-Cola and Danone are performing SB in a developing country. More specifically, we focused on how they are using their marketing know-how to achieve the desired results. The cases were chosen based on their global relevance, reach, and representativeness in SB efforts. Our study has shown that their social initiatives are linked to the corporate mission, values and strategies, and that they aim to achieve social transformation in connection to their core business. Our goal is to contribute both to academic research and to future initiatives in Brazil and other developing countries.

  3. Marketing nutrition in restaurants: a survey of current practices and attitudes.

    Science.gov (United States)

    Sneed, J; Burkhalter, J P

    1991-04-01

    This study sought to determine attitudes toward nutrition, nutrition marketing practices, the relationship between attitudes toward nutrition and nutrition marketing practices, and nutrition training practices in restaurants. A written questionnaire was mailed to 200 research and development (R & D) directors in restaurant companies included in Restaurants & Institutions' list of top 400 foodservice organizations ranked by sales. Seventy (35%) responded. Most R & D directors did not think they were responsible for improving the health of their consumers. A positive relationship existed between attitudes toward nutrition and nutrition marketing practices (P = .013). Forty-four reported that they marketed nutrition and planned to add nutritious menu items in the future. Forty-six reported that nutritious meal options represented 0 to 10% of total sales. Nutrition information was provided to consumers by 27 restaurant companies but such information often had to be requested. The American Heart Association was a popular source of nutrition and menu-planning information. Twelve companies employed a registered dietitian, and 14 used registered dietitians as consultants. Nutrition-related training for restaurant employees was limited. These findings indicate that dietitians have opportunities to market their skills in developing nutritious menu items and providing staff training. Also, dietitians should encourage consumers (especially those with special dietary needs) to let restaurant managers know their menu and nutrition information needs.

  4. TRANING BACHELORS OF BUSINESS INFORMATICS TO SOLVE PRACTICAL PROBLEMS OF MARKETING

    Directory of Open Access Journals (Sweden)

    Л В Дегтярева

    2016-12-01

    Full Text Available In article need of an integrated approach is proved when training bachelors of business informatics for the solution of practical problems of marketing and the example of realization of such approach is given. The illustrated example proves need of use of an integrated approach for training of bachelors of business informatics, in particular, on such disciplines as the mathematics, informatics and marketing where theoretical knowledge uniting, give already synergetic effect in practical refraction. Such integration undergoes already biennial testing at our university and yields positive result.

  5. Wines of Baja Mexico: A qualitative study examining viticulture, enology, and marketing practices

    Directory of Open Access Journals (Sweden)

    Jorge Covarrubias

    2015-12-01

    Full Text Available Mexico has been producing wine since the 1500, yet very little is known about their viticulture, enology, and marketing practices. This qualitative research study was designed to shed more light on these issues. Based on 10 in-depth interviews with winery owners and winemakers in the Valle de Guadualupe of the Baja Peninsula, where the majority of Mexican wineries are located, this study describes viticulture, enology, and marketing practices for Baja wines. It concludes with a discussion on the future of Mexican wines.

  6. Best practices: Strategic stigma change (SSC): five principles for social marketing campaigns to reduce stigma.

    Science.gov (United States)

    Corrigan, Patrick W

    2011-08-01

    This column describes strategic stigma change (SSC), which comprises five principles and corresponding practices developed as a best practice to erase prejudice and discrimination associated with mental illness and promote affirming behaviors and social inclusion. SSC principles represent more than ten years of insights from the National Consortium on Stigma and Empowerment. The principles, which are centered on consumer contact that is targeted, local, credible, and continuous, were developed to inform the growth of large-scale social marketing campaigns supported by governments and nongovernmental organizations. Future social marketing efforts to address stigma and the need for evidence to determine SSC's penetration and impact are also discussed.

  7. Practical guidebook about the market of CO2 emission quotas

    International Nuclear Information System (INIS)

    2005-01-01

    Since January 1, 2005, the European directive about the trading of CO 2 emission quotas foresees the allocation of CO 2 emission quotas to the industrial sectors that generate huge amounts of greenhouse gases (energy generation, cement, glass, steel-making, mineral and paper industries). A system of trading of CO 2 quotas has been implemented and allows the companies to exchange, sale or purchase quotas in order to be conformable with the volume of CO 2 they have been authorized to release in the atmosphere. This guidebook is a vade mecum of the management of emission quotas. It explains the actions of the international community in favor of the fight against greenhouse emissions, the 3 flexibility mechanisms, the French environmental policy, the European system of fight against climatic change, the CO 2 quotas system and its practical implementation. (J.S.)

  8. Managing soil microbial communities in grain production systems through cropping practices

    Science.gov (United States)

    Gupta, Vadakattu

    2013-04-01

    Cropping practices can significantly influence the composition and activity of soil microbial communities with consequences to plant growth and production. Plant type can affect functional capacity of different groups of biota in the soil surrounding their roots, rhizosphere, influencing plant nutrition, beneficial symbioses, pests and diseases and overall plant health and crop production. The interaction between different players in the rhizosphere is due to the plethora of carbon and nutritional compounds, root-specific chemical signals and growth regulators that originate from the plant and are modulated by the physico-chemical properties of soils. A number of plant and environmental factors and management practices can influence the quantity and quality of rhizodeposition and in turn affect the composition of rhizosphere biota communities, microbe-fauna interactions and biological processes. Some of the examples of rhizosphere interactions that are currently considered important are: proliferation of plant and variety specific genera or groups of microbiota, induction of genes involved in symbiosis and virulence, promoter activity in biocontrol agents and genes correlated with root adhesion and border cell quality and quantity. The observation of variety-based differences in rhizodeposition and associated changes in rhizosphere microbial diversity and function suggests the possibility for the development of varieties with specific root-microbe interactions targeted for soil type and environment i.e. designer rhizospheres. Spatial location of microorganisms in the heterogeneous field soil matrix can have significant impacts on biological processes. Therefore, for rhizosphere research to be effective in variable seasonal climate and soil conditions, it must be evaluated in the field and within a farming systems context. With the current focus on security of food to feed the growing global populations through sustainable agricultural production systems there is a

  9. First impressions and beyond: marketing your practice in touch points--Part I.

    Science.gov (United States)

    Bisera, Cheryl

    2012-01-01

    Often medical administrators or providers call in a marketing expert when they feel the practice is lacking the growth they want. What's on their mind is usually how to bring in more patients, and they automatically look to external marketing strategies. However, one of the most important elements to successfully marketing a practice is making sure you haven't created a turnstile, where new patients are coming often but not returning or being converted into loyal, referring patients. When new patients are going as quickly as they are coming, you aren't building solid growth. Loyal, referring patients are powerful marketing assets-they are in the community speaking good of you and your practice from first-hand experience. You can create this atmosphere of loyal, referring patients by providing positive touch points that fulfill the needs of your patients. Touch points are the groundwork supporting other types of marketing. This article covers three important touch points that are crucial to a positive patient experience.

  10. Environmental and personal hygiene practices: risk factors for diarrhoea among children of Nigerian market women.

    Science.gov (United States)

    Oyemade, A; Omokhodion, F O; Olawuyi, J F; Sridhar, M K; Olaseha, I O

    1998-12-01

    A Cross-sectional survey was carried out to determine the environmental and personal hygiene practices of mothers of children aged less than five years in two markets in Ibadan--one with poor sanitary conditions (Bodija) and the other one with better sanitation facilities (Gbagi). The study sought to identify the risk factors for diarrhoea among these children. Two hundred and sixty-six mothers in Bodija and 260 in Gbagi were interviewed. A questionnaire was used for collecting information on social and demographic characteristics, personal and environmental hygiene practices, including sources of food and water for their children, waste-disposal practices and occurrence of diarrhoea among their children aged less than five years. The educational status of the women in Bodija was lower than that of the women in Gbagi (p homes, and 45 (17%) bought it from vendors in the market. The corresponding figures for women of the Gbagi market were 41 (16%), 98 (38%) and 19 (7%). Two hundred and thirty-four (90%) women in Gbagi prepared breakfast at home for their children compared to 216 (81%) women in Bodija. This difference was statistically significant (p Waste disposal and personal hygiene practices were poorer among the women in Bodija. Yet the occurrence of diarrhoea was not significantly different in both the markets. Risk factors for diarrhoea identified in this study were water and food bought from vendors, child defaecation practices, mothers' cleaning up practices after child's defaecation, and refuse-disposal practices. The inherent risk of sale of unwholesome food and water by vendors is a great concern for public health authorities in Nigeria. Efforts to control diarrhoea must not only be focused on improving mothers' knowledge about food hygiene but also on environmental hygiene practices within the community.

  11. Let your name be known. OB-GYN practice's marketing strategies keep it prominent in community.

    Science.gov (United States)

    Schneck, Lisa H

    2003-08-01

    Take a large dose of innovation, add a dollop of shrewd business sense and a heaping measure of community awareness, mix well, and you get the marketing success enjoyed by San Dimas Medical Group Inc. of Bakersfield, Calif. The practice has established wide name recognition, become a community benefactor and positioned itself as the practice that local women want to visit for a wide range of health concerns.

  12. ICT ADOPTION IN EMERGING CONTEMPORARY MARKETING PRACTICES: THE CASE OF THE NIGERIAN PAINTS INDUSTRY

    Directory of Open Access Journals (Sweden)

    Michael Oluwaseun OLOMU

    2016-09-01

    Full Text Available The growing awareness of firms about the deployment of information and communications technology continued to stimulate competitive advantage for them in the marketplace. This study investigated the numerous information and communications technologies deployed for products marketing in the Nigerian paints industry and also examined the degree of capacity in which ICTs were deployed in relations to contemporary marketing practices. This study considerably administered 240 questionnaire on paints manufacturing and marketing firms in Nigeria which resulted to 84.5% response rate in year 2014. The outcomes of the analysis revealed that the telephone and e-mail were widely embraced for marketing in the Nigerian paints industry. It was also discovered that paints companies adopted ICT more in a reinforcing capability as against enhancing and transforming purposes. The study suggested that paints producing and marketing firms in Nigeria need to incorporate more of ICT facilities and utilize the various offers of electronic marketing for their daily operations and automations thereby improving firm’s profitability and performance. More importantly, attention should be shifted on companies’ capability to innovate and consequently introducing new ICT products and services in the market.

  13. Bridging Marketing Theory and Practice for Consumer Behaviour Master's Students: A Case Study from Sweden

    Science.gov (United States)

    Sundstrom, Malin; Hagberg, Johan

    2010-01-01

    This paper describes the planning, implementation and outcome of a graduate-level consumer behaviour course taught in autumn 2008 at the University of Boras in Sweden. The course was jointly developed by marketing academics and business representatives in order to combine research-oriented studies with practical experience in a retail context. The…

  14. Local Economic Trading Schemes and their implications for marketing assumptions, concepts, and practices

    NARCIS (Netherlands)

    Crowther, D.; Greene, A-M.; Hosking, D.M.

    2002-01-01

    This paper focuses on the relationship between a particular social practice - local exchange trading systems or schemes (LETS) - and what we here call the "mainstream" marketing paradigm. It begins by discussing some of the key principles that are thought to set LETS apart from other, "more

  15. Social Marketing for the Environment: An Assessment of Theory and Practice

    Science.gov (United States)

    Takahashi, Bruno

    2009-01-01

    Social marketing has emerged in the last decades as a popular behavior change approach. Its application has produced mixed results, but the noticeable increase in its application in the environmental arena calls for an assessment of its development. This study presents an analysis of such development in both theory and practice. Results suggest…

  16. Effects of N Fertilizer Sources and Tillage Practices on NH3 Volatilization, Grain Yield, and N Use Efficiency of Rice Fields in Central China.

    Science.gov (United States)

    Liu, Tianqi; Huang, Jinfeng; Chai, Kaibin; Cao, Cougui; Li, Chengfang

    2018-01-01

    Tillage practices and nitrogen (N) sources are important factors affecting rice production. Few studies, however, have examined the interactions between tillage practices and N fertilizer sources on NH 3 volatilization, nitrogen use efficiency (NUE), and rice grain yield. This study aimed to investigate the effects of N fertilizer sources (no N fertilizer, inorganic N fertilizer, organic N fertilizer alone, organic N fertilizer plus inorganic N fertilizer, and slow-release N fertilizer plus inorganic N fertilizer) and tillage practices (no-tillage [NT] and conventional intensive tillage [CT]) on NH 3 flux, grain yield, and NUE in the rice field of central China. N sources significantly affected NH 3 volatilization, as the cumulative volatilization from the treatments of inorganic N fertilizer, organic N fertilizer, organic N fertilizer plus inorganic N fertilizer, slow-release N fertilizer plus inorganic N fertilizer was 4.19, 2.13, 3.42, and 2.23 folds in 2013, and 2.49, 1.68, 2.08, and 1.85 folds in 2014 compared with that under no N fertilizer treatment, respectively. The organic N fertilizer treatment had the lowest grain yield and NUE among all N fertilizer treatments, while slow-release N fertilizer plus inorganic N fertilizer treatment led to relatively higher grain yield and the greatest N use efficiency. Moreover, NT only markedly increased NH 3 volatilization from basal fertilizer by 10-14% in average compared with CT, but had no obvious effects on total volatilization during the whole seasons. Tillage practices had no significant effects on grain yield and NUE. Our study suggested that the combination of slow-release N fertilizer plus inorganic N fertilizer and NT might be a sustainable method for mitigating greenhouse gas and NH 3 emissions and improving grain yield and NUE in paddy fields of central China.

  17. Effects of N Fertilizer Sources and Tillage Practices on NH3 Volatilization, Grain Yield, and N Use Efficiency of Rice Fields in Central China

    Directory of Open Access Journals (Sweden)

    Tianqi Liu

    2018-03-01

    Full Text Available Tillage practices and nitrogen (N sources are important factors affecting rice production. Few studies, however, have examined the interactions between tillage practices and N fertilizer sources on NH3 volatilization, nitrogen use efficiency (NUE, and rice grain yield. This study aimed to investigate the effects of N fertilizer sources (no N fertilizer, inorganic N fertilizer, organic N fertilizer alone, organic N fertilizer plus inorganic N fertilizer, and slow-release N fertilizer plus inorganic N fertilizer and tillage practices (no-tillage [NT] and conventional intensive tillage [CT] on NH3 flux, grain yield, and NUE in the rice field of central China. N sources significantly affected NH3 volatilization, as the cumulative volatilization from the treatments of inorganic N fertilizer, organic N fertilizer, organic N fertilizer plus inorganic N fertilizer, slow-release N fertilizer plus inorganic N fertilizer was 4.19, 2.13, 3.42, and 2.23 folds in 2013, and 2.49, 1.68, 2.08, and 1.85 folds in 2014 compared with that under no N fertilizer treatment, respectively. The organic N fertilizer treatment had the lowest grain yield and NUE among all N fertilizer treatments, while slow-release N fertilizer plus inorganic N fertilizer treatment led to relatively higher grain yield and the greatest N use efficiency. Moreover, NT only markedly increased NH3 volatilization from basal fertilizer by 10–14% in average compared with CT, but had no obvious effects on total volatilization during the whole seasons. Tillage practices had no significant effects on grain yield and NUE. Our study suggested that the combination of slow-release N fertilizer plus inorganic N fertilizer and NT might be a sustainable method for mitigating greenhouse gas and NH3 emissions and improving grain yield and NUE in paddy fields of central China.

  18. Decision Making in Reference to Model of Marketing Predictive Analytics – Theory and Practice

    Directory of Open Access Journals (Sweden)

    Piotr Tarka

    2014-03-01

    Full Text Available Purpose: The objective of this paper is to describe concepts and assumptions of predictive marketing analytics in reference to decision making. In particular, we highlight issues pertaining to the importance of data and the modern approach to data analysis and processing with the purpose of solving real marketing problems that companies encounter in business. Methodology: In this paper authors provide two study cases showing how, and to what extent predictive marketing analytics work can be useful in practice e.g., investigation of the marketing environment. The two cases are based on organizations operating mainly on Web site domain. The fi rst part of this article, begins a discussion with the explanation of a general idea of predictive marketing analytics. The second part runs through opportunities it creates for companies in the process of building strong competitive advantage in the market. The paper article ends with a brief comparison of predictive analytics versus traditional marketing-mix analysis. Findings: Analytics play an extremely important role in the current process of business management based on planning, organizing, implementing and controlling marketing activities. Predictive analytics provides the actual and current picture of the external environment. They also explain what problems are faced with the company in business activities. Analytics tailor marketing solutions to the right time and place at minimum costs. In fact they control the effi ciency and simultaneously increases the effectiveness of the firm. Practical implications: Based on the study cases comparing two enterprises carrying business activities in different areas, one can say that predictive analytics has far more been embraces extensively than classical marketing-mix analyses. The predictive approach yields greater speed of data collection and analysis, stronger predictive accuracy, better obtained competitor data, and more transparent models where one can

  19. Comparative Analysis of User-Generated Online Yelp Reviews for Periodontal Practices in Multiple Metropolitan Markets.

    Science.gov (United States)

    Holtzclaw, Dan J

    2017-02-01

    Previously published research for a single metropolitan market (Austin, Texas) found that periodontists fare poorly on the Yelp website for nearly all measured metrics, including average star ratings, number of reviews, review removal rate, and evaluations by "elite" Yelp users. The purpose of the current study is to confirm or refute these findings by expanding datasets to additional metropolitan markets of various sizes and geographic locations. A total of 6,559 Yelp reviews were examined for general dentists, endodontists, pediatric dentists, oral surgeons, orthodontists, and periodontists in small (Austin, Texas), medium (Seattle, Washington), and large (New York City, New York) metropolitan markets. Numerous review characteristics were evaluated, including: 1) total number of reviews; 2) average star rating; 3) review filtering rate; and 4) number of reviews by Yelp members with elite status. Results were compared in multiple ways to determine whether statistically significant differences existed. In all metropolitan markets, periodontists were outperformed by all other dental specialties for all measured Yelp metrics in this study. Intermetropolitan comparisons of periodontal practices showed no statistically significant differences. Periodontists were outperformed consistently by all other dental specialties in every measured metric on the Yelp website. These results were consistent and repeated in all three metropolitan markets evaluated in this study. Poor performance of periodontists on Yelp may be related to the age profile of patients in the typical periodontal practice. This may result in inadvertently biased filtering of periodontal reviews and subsequently poor performance in multiple other categories.

  20. Using Social Marketing Principles to Understand an Extension Audience’s Landscape Water Conservation Practices

    Directory of Open Access Journals (Sweden)

    Laura A. Warner

    2015-02-01

    Full Text Available A substantial amount of water is applied to Florida landscapes, and encouraging water conservation through irrigation practices has been identified as a priority programming area where there is great opportunity to positively affect the state’s water resources. Florida Extension addresses this priority area through educational programming. Social marketing has been identified as a promising approach to changing behaviors that influence environmental issues, such as water-saving irrigation technologies and practices. This approach recognizes that there are barriers that prevent individuals from engaging in positive behavior changes. This study evaluated an irrigation seminar using a retrospective pretest-posttest design that incorporated elements of a social marketing intercept survey. Thirty-four attendees participated and primarily represented green industry professional and government sectors. Study objectives were to evaluate the workshop and describe the audience using social marketing principles for future program planning based on audience research. The audience rated their descriptive norms, a strong predictor of behavioral change, lower than their injunctive norms, a less robust predictor. The majority planned to adopt at least one water-conservation best management practice as a result of the workshop. We make recommendations for applying social marketing principles to Extension programming.

  1. Effects of Dietary Supplementation of Dried Distillers Grain with Solubles (DDGS and Yucca (Yucca schidigera on Broiler Performance, Carcass Traits, Intestinal Viscosity and Marketing

    Directory of Open Access Journals (Sweden)

    Savaş Sariozkan

    2016-01-01

    Full Text Available This study was conducted to determine the effects of dietary supplementation of dried distillers’ grain with soluble (DDGS and yucca (Yucca schidigera on broiler performance, intestinal viscosity, carcass traits, and marketing. A total of 360, 21-d-old male broiler chickens were divided into 4 groups as 1: Control (C, corn based diet, without DDGS and yucca (Y supplementation, 2: DDGS (30%, 3: C + Y (120 mg/kg Yucca and 4: DDGS (30% + Y (120 mg/kg with 6 replicates (15 chicks x 6 replicates. The study was performed between 21 to 42 days of age. As a result, there were no significant differences among the groups in terms of body weight, body weight gain, feed consumption, feed conversion ratio and mortality rate (P>0.05. The carcass traits and effects of different marketing type (whole sale or cutting parts on profit were compared. A slight decrease was determined in group 4 in terms of leg quarter ratio to cold carcass weight and carcass yield. Intestinal viscosity, bacterial counts and pH values (in duodenum and ileum were not different among the groups (P>0.05. The lowest production cost was determined in DDGS and DDGS+Y groups (P

  2. Marketing Audit and Factors Influencing Its Use in Practice of Companies (From an Expert Point of View

    Directory of Open Access Journals (Sweden)

    Lipnicka Denisa

    2013-12-01

    Full Text Available The paper presents a marketing audit as a factor of company’s growth and future success. The mentioned marketing activity is becoming a new trend in managing the business. It can help various types of companies to review their marketing structures and therefore it can contribute to the rejuvenation of the overall business and to the improvement of not just marketing but also overall performance of the company. The main aim of this paper is to define and establish preconditions for the successful implementation of marketing audit to marketing management of Slovak companies. The paper presents the results of own research conducted through the Delphi method with a panel of experts from the area of marketing and marketing audit. The research was carried out in two rounds and a questionnaire was selected as a research tool. Through the Delphi method we were able to obtain views and opinions of experts on the issue of marketing audit. Based on conducted research, the paper states the main factors influencing the efficiency and the results of marketing audit and also the main barriers that have an impact on the use of the marketing audit in the practice of companies. In conclusion, the paper presents the main assumptions and conditions for the successful implementation of the marketing audit into the practice of companies operating in the Slovak market.

  3. STATISTICAL LANDMARKS AND PRACTICAL ISSUES REGARDING THE USE OF SIMPLE RANDOM SAMPLING IN MARKET RESEARCHES

    Directory of Open Access Journals (Sweden)

    CODRUŢA DURA

    2010-01-01

    Full Text Available The sample represents a particular segment of the statistical populationchosen to represent it as a whole. The representativeness of the sample determines the accuracyfor estimations made on the basis of calculating the research indicators and the inferentialstatistics. The method of random sampling is part of probabilistic methods which can be usedwithin marketing research and it is characterized by the fact that it imposes the requirementthat each unit belonging to the statistical population should have an equal chance of beingselected for the sampling process. When the simple random sampling is meant to be rigorouslyput into practice, it is recommended to use the technique of random number tables in order toconfigure the sample which will provide information that the marketer needs. The paper alsodetails the practical procedure implemented in order to create a sample for a marketingresearch by generating random numbers using the facilities offered by Microsoft Excel.

  4. Climate and the Soviet Grain Crisis of 1928

    Science.gov (United States)

    Welker, Jean Edward

    1995-01-01

    This dissertation tests the premise that peasant hoarding of surplus grain supplies and the refusal of the rural Soviet peasants to sell grain to state procurement apparatus during the late New Economic Policy period, caused the Grain Crisis of 1928. The peasants' reluctance to sell grain and claims of peasant hoarding could only occur if sufficient grain surpluses existed during this period. The existence of these assumed grain surpluses is shown to be highly improbable. First, the large but inconsistent body of 1920s grain statistics was evaluated per se and related to two periods of pre-WWI data, the Witte and Stolypin years, on a practical comparison whenever possible. For both these pre-World War I periods, intensive links between rapid industrialization and agriculture had been established similar to the conditions of the 1920s. The climatic conditions of the two imperial and one Soviet period in the 1920s, especially drought in 1927, was analyzed, and its impact on grain production estimated and interpreted. The conclusion was reached that the cause of drop in grain production in 1927 was due to a long-term and persistent trend of regional drought affecting spring wheat yields, especially in the areas of the Middle Volga and Kazakhstan. Second, the resultant conclusion was reached that there was insufficient bread grain on a national basis in 1927 to meet the essential needs of the rural peasants, much less the increasing demands of the government procurements. Third, the government's 1927 policy of monopolizing all available "surpluses" on the grain market under the false assumption that these surpluses were abundant, demonstrated either naivete and incompetence, or political expediency. This monopolization contributed to a breakdown in the marketing distribution of available grain, and generally exacerbated the poor procurement situation which was publically and incorrectly blamed on the peasants' hoarding.

  5. New Digital Marketing Actors: Private Shopping Clubs and Their Advertising Practices

    Directory of Open Access Journals (Sweden)

    Nazlım Tüzel Uraltaş

    2014-12-01

    In the first part of the study the concept of digital marketing and its historical background will be explained. In the second part online shopping behavior, online shopping training activities in Turkey and private shopping clubs will be examined.  The last part of the study will deal with the advertising practices of private shopping clubs. The study is essentially a literature review; thus, the resources are mostly secondary in nature.

  6. Marketing for straight A's? How one practice created a customer-service brand identity.

    Science.gov (United States)

    Eliscu, Andrea T

    2008-01-01

    The four A's of marketing today--access, availability, accountability and accommodation--drive a successful medical practice. This case study describes how Lake Mary (Fla.) Pediatrics, an established, midsized group, used the four A's in an expansion venture. The group redefined its image in the community, creating brand identities for its two locations and establishing customer service and quality care as hallmarks in the minds of both patients and referring professionals.

  7. Examination of Ethanol Marketing and Input Procurement Practices of the U.S. Ethanol Producers

    OpenAIRE

    Spaulding, Aslihan D.; Schmidgall, Timothy J.

    2008-01-01

    Growing concerns about the dependence on foreign oil and high prices of gasoline have led to rapid growth in ethanol production in the past decade. Unlike earlier development of the ethanol industry which was highly concentrated in a few large corporations, recent ownership of the ethanol plants has been by farmer-owned cooperatives. Not much is known about the marketing and purchasing practices and plants’ flexibility with respect to adapting new technologies. The purpose of this research is...

  8. An Assessment of Direct on-Farm Energy Use for High Value Grain Crops Grown under Different Farming Practices in Australia

    Directory of Open Access Journals (Sweden)

    Tek Maraseni

    2015-11-01

    Full Text Available Several studies have quantified the energy consumption associated with crop production in various countries. However, these studies have not compared the energy consumption from a broad range of farming practices currently in practice, such as zero tillage, conventional tillage and irrigated farming systems. This study examines direct on-farm energy use for high value grain crops grown under different farming practices in Australia. Grain farming processes are identified and “typical” farming operation data are collected from several sources, including published and unpublished literature, as well as expert interviews. The direct on-farm energy uses are assessed for 27 scenarios, including three high value grain crops―wheat, barley and sorghum―for three regions (Northern, Southern and Western Australia under three farming conditions with both dryland (both for conventional and zero-tillage and irrigated conditions. It is found that energy requirement for farming operations is directly related to the intensity and frequency of farming operations, which in turn is related to tillage practices, soil types, irrigation systems, local climate, and crop types. Among the three studied regions, Western Australia requires less direct on-farm energy for each crop, mainly due to the easily workable sandy soils and adoption of zero tillage systems. In irrigated crops, irrigation energy remains a major contributor to the total on-farm energy demand, accounting for up to 85% of total energy use.

  9. The positive effect of targeted marketing on an existing uterine fibroid embolization practice.

    Science.gov (United States)

    Chrisman, Howard B; Basu, Pat Auveek; Omary, Reed A

    2006-03-01

    Although uterine fibroid embolization is an effective treatment option for symptomatic women, it is unclear what methods can be used to expand referrals in an already established practice. The authors tested the hypothesis that an advertising strategy focused on a defined target market can expand an existing uterine fibroid embolization practice. A market-driven planning sequence was employed. This included a determination of goals, an examination of current competition, determination of target market based on local environment and previous consumer use, pretest of product sample, and implementation of advertisement. Based on the analysis the authors determined that the target audience was professional black women aged 35 to 45. A specific weekly magazine was selected due to readership demographics. An advertisement was run for 8 consecutive weeks. The authors prospectively tracked patient inquiries, clinic visits, cases performed, and revenues generated for 3 months following the initial advertisement. All patients were seen in a fully staffed, preexisting fibroid clinic located within an urban, university-based academic practice performing 250 uterine fibroid embolizations annually. Ninety calls were received directly related to the advertisement. There were 35 clinic visits, which resulted in 17 uterine fibroid embolizations and 52 total MR imaging procedures. Eighteen patients were not considered candidates based on established protocols. The 17 extra cases performed over 3 months represented a 27% increase in case volume. Total professional cash collections for these cases (including MR imaging) were 58,317 US dollars. The cost of advertising was 8,000 US dollars. As a result of existing infrastructure, no additional costs were necessary. This resulted in a net revenue gain 50,317 US dollars and a nonannualized rate of return of approximately 625%. As Interventional Radiologists look to develop and expand existing practices, traditional marketing tools such as

  10. Different Seed Selection and Conservation Practices for Fresh Market and Dried Chile Farmers in Aguascalientes, Mexico.

    Science.gov (United States)

    Kraft, Kraig H; de Jesús Luna-Ruíz, José; Gepts, Paul

    2010-12-01

    Different Seed Selection and Conservation Practices for Fresh Market and Dried Chile Farmers in Aguascalientes, Mexico. The process of selecting and saving seed is the most basic and oldest of agricultural practices. In today's modern and highly capital-intensive agriculture, seeds are often treated like another chemical input. This study sought to examine seed selection and saving practices among chile farmers in Aguascalientes, Mexico, where both industrial and traditional agriculture are practiced. We observed a clear division among farmers who plant chile peppers commercially. Sixty-eight chile pepper farmers were surveyed in order to document seed selection and saving practices. Fifteen respondents (22%) planted chile peppers destined for the fresh market and all utilized purchased commercial seed of F1 hybrid varieties. Fifty-three farmers (78%) planted chiles to be dried and either saved their own or purchased seeds that others had saved and selected. Farmers who saved their own seed sought to maintain an ideotype, rather than directionally select for certain traits, much like Cleveland et al. (2000) chronicled in central Mexican maize farmers. Farmers would benefit from a participatory plant-breeding program in order to maintain productive seed stock for the continued cultivation of dried chile pepper in the state.

  11. The impact on breastfeeding of labour market policy and practice in Ireland, Sweden, and the USA.

    Science.gov (United States)

    Galtry, Judith

    2003-07-01

    In recent decades there has been a marked rise in the labour market participation of women with infants in many countries. Partly in response to this trend, there are calls for greater emphasis on infant and child health in research and policy development on parental leave and other work-family balancing measures. Yet achieving high rates of breastfeeding as a health objective has thus far received relatively little attention in this context. Biomedical literature outlines the important health benefits conferred by breastfeeding, including upon infants and young children among middle class populations in developed countries. International recommendations now advise exclusive breastfeeding for 6 months. However, research indicates that the timing of the mother's resumption of employment is a key factor influencing the duration of exclusive breastfeeding. There would thus appear to be considerable potential for labour policy and practice, particularly maternity/parental leave provisions, to positively influence breastfeeding practice. Taking the case studies of Ireland, Sweden, and the United States, this paper explores the implications of labour market and early childhood policy for breastfeeding practice. The equity tensions posed by the breastfeeding-maternal employment intersection are also examined. The paper concludes that both socio-cultural support and labour market/health/early childhood policy are important if high rates of both breastfeeding and women's employment are to be achieved in industrialised countries.

  12. Differences in Food and Beverage Marketing Policies and Practices in US School Districts, by Demographic Characteristics of School Districts, 2012

    Science.gov (United States)

    Michael, Shannon; Brener, Nancy D.; Coffield, Edward; Kingsley, Beverly S.; Zytnick, Deena; Blanck, Heidi

    2016-01-01

    Introduction Foods and beverages marketed in schools are typically of poor nutritional value. School districts may adopt policies and practices to restrict marketing of unhealthful foods and to promote healthful choices. Students’ exposure to marketing practices differ by school demographics, but these differences have not yet been examined by district characteristics. Methods We analyzed data from the 2012 School Health Policies and Practices Study to examine how food and beverage marketing and promotion policies and practices varied by district characteristics such as metropolitan status, size, and percentage of non-Hispanic white students. Results Most practices varied significantly by district size: a higher percentage of large districts than small or medium-sized districts restricted marketing of unhealthful foods and promoted healthful options. Compared with districts whose student populations were majority (>50%) non-Hispanic white, a higher percentage of districts whose student populations were minority non-Hispanic white (≤50% non-Hispanic white) prohibited advertising of soft drinks in school buildings and on school grounds, made school meal menus available to students, and provided families with information on school nutrition programs. Compared with suburban and rural districts, a higher percentage of urban districts prohibited the sale of soft drinks on school grounds and used several practices to promote healthful options. Conclusion Preliminary findings showing significant associations between district demographics and marketing policies and practices can be used to help states direct resources, training, and technical assistance to address food and beverage marketing and promotion to districts most in need of improvement. PMID:27978408

  13. Differences in Food and Beverage Marketing Policies and Practices in US School Districts, by Demographic Characteristics of School Districts, 2012.

    Science.gov (United States)

    Merlo, Caitlin L; Michael, Shannon; Brener, Nancy D; Coffield, Edward; Kingsley, Beverly S; Zytnick, Deena; Blanck, Heidi

    2016-12-15

    Foods and beverages marketed in schools are typically of poor nutritional value. School districts may adopt policies and practices to restrict marketing of unhealthful foods and to promote healthful choices. Students' exposure to marketing practices differ by school demographics, but these differences have not yet been examined by district characteristics. We analyzed data from the 2012 School Health Policies and Practices Study to examine how food and beverage marketing and promotion policies and practices varied by district characteristics such as metropolitan status, size, and percentage of non-Hispanic white students. Most practices varied significantly by district size: a higher percentage of large districts than small or medium-sized districts restricted marketing of unhealthful foods and promoted healthful options. Compared with districts whose student populations were majority (>50%) non-Hispanic white, a higher percentage of districts whose student populations were minority non-Hispanic white (≤50% non-Hispanic white) prohibited advertising of soft drinks in school buildings and on school grounds, made school meal menus available to students, and provided families with information on school nutrition programs. Compared with suburban and rural districts, a higher percentage of urban districts prohibited the sale of soft drinks on school grounds and used several practices to promote healthful options. Preliminary findings showing significant associations between district demographics and marketing policies and practices can be used to help states direct resources, training, and technical assistance to address food and beverage marketing and promotion to districts most in need of improvement.

  14. State-Level Guidance and District-Level Policies and Practices for Food Marketing in US School Districts.

    Science.gov (United States)

    Merlo, Caitlin L; Michael, Shannon; Brener, Nancy D; Blanck, Heidi

    2018-06-07

    State agencies play a critical role in providing school districts with guidance and technical assistance on school nutrition issues, including food and beverage marketing practices. We examined associations between state-level guidance and the policies and practices in school districts regarding food and beverage marketing and promotion. State policy guidance was positively associated with districts prohibiting advertisements for junk food or fast food restaurants on school property. Technical assistance from states was negatively associated with 2 district practices to restrict marketing of unhealthy foods and beverages, but positively associated with 1 practice to promote healthy options. These findings may help inform the guidance that states provide to school districts and help identify which districts may need additional assistance to address marketing and promotion practices.

  15. Soil carbon sequestration, carbon markets, and conservation agriculture practices: A hypothetical examination in Mozambique

    Directory of Open Access Journals (Sweden)

    Timoteo E. Simone

    2017-09-01

    Full Text Available Payments for Environmental Services (PES are relatively novel mechanisms whereby the adoption of sustainable management practices by a stakeholder is rewarded by incentives linked to external markets. Adoption of PES for conservation agricultural practices (CAPS by smallholder farmers may provide opportunities to increase household income or cover the technology costs of adoption if the carbon sequestration benefits of CAPS are quantifiable, adoption rates are accelerated and maintained, a mechanism exists whereby carbon sequestration services can be compensated, and carbon offset exchange markets are viable. This research suggests a methodology to examine a PES market for carbon offsets generated by the adoption of CAPS by farmers in Mozambique. Assuming a cumulative adoption of 60% over a 20-year period, revenue from PES market participation to CA adopters was two times higher than revenue earned when disadoption occurred midway through the simulation. Lower adoption targets are associated with higher per household returns when fertilizer rates typical to the region are increased. Establishing and maintaining a sustainable PES system in the study region would require significant investment in time and resources. The lack of on-the-ground institutions or local support for such a program would also challenge successful implementation. Finally, the programs where participant success depends on external markets, such as the hypothetical one suggested here, are subject to the ebb and flow of foreign demand for carbon offsets. Addressing these three broad constraints to a PES/CAPS program in the region would require grass-roots driven policy initiatives with buy-in at multiple social, economic, and political levels.

  16. Product Innovation Strategies on Emerging Markets: Bringing Theory and Practice Together

    Directory of Open Access Journals (Sweden)

    Alina Irina POPESCU

    2013-12-01

    Full Text Available Emerging economies present the largest growth in the world, and thus tremendous growth opportunities. Developing products for emerging markets proves to be a difficult task requiring a fundamental shift in thinking, and the present paper aims at investigating the product innovation strategies available on emerging markets, theoretically and practically through examples and a case-study of the Romanian tablet market. At the beginning, the theoretical framework is described through the most relevant contributions to the field of product innovation. Some conceptual clarifications are provided, in the context of a widespread usage of terms in various fields of science. The second part of the paper attempts to define the ‘emerging markets’ and to find distinctive their characteristics, attempt hampered by their great diversity and complexity. The third part provides empirical support for the product innovation strategies used by local tablet producers in Romania. Findings show local tablet producers used the frugal innovation strategy in the first years of operations. Afterwards, the increasingly competitive market and the gradual sophistication of consumers made a shift in strategy, to new product development and innovation strategy, in the context of keeping the low-cost positioning of the locally produced tablets.

  17. Integrating Variable Renewable Energy in Electric Power Markets: Best Practices from International Experience, Summary for Policymakers

    Energy Technology Data Exchange (ETDEWEB)

    Cochran, J.; Bird, L.; Heeter, J.; Arent, D. A.

    2012-04-01

    Many countries -- reflecting very different geographies, markets, and power systems -- are successfully managing high levels of variable renewable energy on the electric grid, including that from wind and solar energy. This document summarizes policy best practices that energy ministers and other stakeholders can pursue to ensure that electricity markets and power systems can effectively coevolve with increasing penetrations of variable renewable energy. There is no one-size-fits-all approach; each country studied has crafted its own combination of policies, market designs, and system operations to achieve the system reliability and flexibility needed to successfully integrate renewables. Notwithstanding this diversity, the approaches taken by the countries studied all coalesce around five strategic areas: lead public engagement, particularly for new transmission; coordinate and integrate planning; develop rules for market evolution that enable system flexibility; expand access to diverse resources and geographic footprint of operations; and improve system operations. This study also emphatically underscores the value of countries sharing their experiences. The more diverse and robust the experience base from which a country can draw, the more likely that it will be able to implement an appropriate, optimized, and system-wide approach.

  18. Integrating Variable Renewable Energy in Electric Power Markets. Best Practices from International Experience, Summary for Policymakers

    Energy Technology Data Exchange (ETDEWEB)

    Cochran, Jaquelin [National Renewable Energy Lab. (NREL), Golden, CO (United States); Bird, Lori [National Renewable Energy Lab. (NREL), Golden, CO (United States); Heeter, Jenny [National Renewable Energy Lab. (NREL), Golden, CO (United States); Arent, Douglas J. [National Renewable Energy Lab. (NREL), Golden, CO (United States)

    2012-04-30

    Many countries - reflecting very different geographies, markets, and power systems - are successfully managing high levels of variable renewable energy on the electric grid, including that from wind and solar energy. This document summarizes policy best practices that energy ministers and other stakeholders can pursue to ensure that electricity markets and power systems can effectively coevolve with increasing penetrations of variable renewable energy. There is no one-size-fits-all approach; each country studied has crafted its own combination of policies, market designs, and system operations to achieve the system reliability and flexibility needed to successfully integrate renewables. Notwithstanding this diversity, the approaches taken by the countries studied all coalesce around five strategic areas: lead public engagement, particularly for new transmission; coordinate and integrate planning; develop rules for market evolution that enable system flexibility; expand access to diverse resources and geographic footprint of operations; and improve system operations. This study also emphatically underscores the value of countries sharing their experiences. The more diverse and robust the experience base from which a country can draw, the more likely that it will be able to implement an appropriate, optimized, and system-wide approach.

  19. Integrating Variable Renewable Energy in Electric Power Markets. Best Practices from International Experience

    Energy Technology Data Exchange (ETDEWEB)

    Cochran, Jaquelin [National Renewable Energy Lab. (NREL), Golden, CO (United States); Bird, Lori [National Renewable Energy Lab. (NREL), Golden, CO (United States); Heeter, Jenny [National Renewable Energy Lab. (NREL), Golden, CO (United States); Arent, Douglas J. [National Renewable Energy Lab. (NREL), Golden, CO (United States)

    2012-04-30

    Many countries—reflecting very different geographies, markets, and power systems—are successfully managing high levels of variable renewable energy on the electric grid, including that from wind and solar energy. This document summarizes policy best practices that energy ministers and other stakeholders can pursue to ensure that electricity markets and power systems can effectively coevolve with increasing penetrations of variable renewable energy. There is no one-size-fits-all approach; each country studied has crafted its own combination of policies, market designs, and system operations to achieve the system reliability and flexibility needed to successfully integrate renewables. Notwithstanding this diversity, the approaches taken by the countries studied all coalesce around five strategic areas: lead public engagement, particularly for new transmission; coordinate and integrate planning; develop rules for market evolution that enable system flexibility; expand access to diverse resources and geographic footprint of operations; and improve system operations. This study also emphatically underscores the value of countries sharing their experiences. The more diverse and robust the experience base from which a country can draw, the more likely that it will be able to implement an appropriate, optimized, and system-wide approach.

  20. Integrating Variable Renewable Energy in Electric Power Markets: Best Practices from International Experience

    Energy Technology Data Exchange (ETDEWEB)

    Cochran, J.; Bird, L.; Heeter, J.; Arent, D. A.

    2012-04-01

    Many countries -- reflecting very different geographies, markets, and power systems -- are successfully managing high levels of variable renewable energy on the electric grid, including that from wind and solar energy. This study documents the diverse approaches to effective integration of variable renewable energy among six countries -- Australia (South Australia), Denmark, Germany, Ireland, Spain, and the United States (Western region-Colorado and Texas)-- and summarizes policy best practices that energy ministers and other stakeholders can pursue to ensure that electricity markets and power systems can effectively coevolve with increasing penetrations of variable renewable energy. Each country has crafted its own combination of policies, market designs, and system operations to achieve the system reliability and flexibility needed to successfully integrate renewables. Notwithstanding this diversity, the approaches taken by the countries studied all coalesce around five strategic areas: lead public engagement, particularly for new transmission; coordinate and integrate planning; develop rules for market evolution that enable system flexibility; expand access to diverse resources and geographic footprint of operations; and improve system operations. The ability to maintain a broad ecosystem perspective, to organize and make available the wealth of experiences, and to ensure a clear path from analysis to enactment should be the primary focus going forward.

  1. [Supplementary services used as marketing tools in the competition among private practice doctors].

    Science.gov (United States)

    Meurers, Horst

    2009-01-01

    What is the relation between additional healthcare services, marketing and competition among office-based physicians? The best and truly effective marketing strategy is a satisfied patient recommending his doctor's services to others. Hence, good marketing starts with a convincing service concept, not just with advertising. More and more frequently patients ask for supplementary health service offerings. Additional services tailored to individual practices--e.g., in the field of nutrition, sports, fitness, wellness, aesthetics--meet the patients' demands, but at the same time they provide a competitive advantage over the ordinary medical practice. And what is more, these additional healthcare services have a nice side effect: they earn an additional income which is not unwelcome in times of decreasing revenues from the public healthcare system. The much sought-after potential for additional services and income can be achieved by offering commercial medical services, e.g., the sale of healthcare products. The coexistence of the doctor's commercial and non-commercial medical services is admissible as long as certain rules of professional conduct and tax laws are followed.

  2. Giant grains

    International Nuclear Information System (INIS)

    Leitch-Devlin, M.A.; Millar, T.J.; Williams, D.A.

    1976-01-01

    Infrared observations of the Orion nebula have been interpreted by Rowan-Robinson (1975) to imply the existence of 'giant' grains, radius approximately 10 -2 cm, throughout a volume about a parsec in diameter. Although Rowan-Robinson's model of the nebula has been criticized and the presence of such grains in Orion is disputed, the proposition is accepted, that they exist, and in this paper situations in which giant grains could arise are examined. It is found that, while a giant-grain component to the interstellar grain density may exist, it is difficult to understand how giant grains arise to the extent apparently required by the Orion nebula model. (Auth.)

  3. Educating Farmers' Market Consumers on Best Practices for Retaining Maximum Nutrient and Phytonutrient Levels in Local Produce

    Science.gov (United States)

    Ralston, Robin A.; Orr, Morgan; Goard, Linnette M.; Taylor, Christopher A.; Remley, Dan

    2016-01-01

    Few farmers' market consumers are aware of how to retain optimal nutritional quality of produce following purchase. Our objective was to develop and evaluate educational materials intended to inform market consumers about best practices for storing, preserving, and consuming local produce to maximize nutrients and phytonutrients. Printed…

  4. Business management practices in the power industry: Decision making in a market economy

    Energy Technology Data Exchange (ETDEWEB)

    Brown, J.H. [Fieldstone Private Capital Group, New York, NY (United States); Rosel, V. [Fieldstone Private Capital Group, Prague (Czechoslovakia)

    1995-12-01

    Management of a free market power industry, or managing the transition from a planned economy to a free market one, is driven by a fundamental economic premise - it is unrealistic (and economically unsound) to try to shelter end users (manufacturers or otherwise) from the true cost of energy: (i) energy prices are a function of fuel inputs (ii) fuel inputs are world priced (iii) end users must pay prices based on true costs Trying to counter any of these dictates will cause economic inefficiencies and misallocations. Managers of energy production in a free market economy must therefore learn to acquire data, and learn to extrapolate. As information is never complete, or perfect, managers must learn to consider contingencies, alternatives and options. In a free market economy, the decision to build a power facility is not controlled simply by the recognition of a perceived need for more power in an area. Because survival in a free market economy requires making a profit, as part for the decision process managers must: (i) talk to their customers to determine power needs into the future (ii) talk to their input suppliers, and arrange contracts (iii) make sure that there is a spread between cost and revenue As stated this is a simple recipe, but is difficult in practice. To perform any forecasting, managers must acquire control over cost, so as to have a base from which to judge the continued profitability or potential profitability, of any current activity or future ventures. It should be noted that planning for the future is difficult at any time but even more so when moving through an era where in the entire economy is undergoing systemic changes. Historic customer base, and historic supply arrangements, may not mean much. Therefore, managers must keep acquiring information, and updating forecasts.

  5. Patient satisfaction surveys as a market research tool for general practices.

    Science.gov (United States)

    Khayat, K; Salter, B

    1994-05-01

    Recent policy developments, embracing the notions of consumer choice, quality of care, and increased general practitioner control over practice budgets have resulted in a new competitive environment in primary care. General practitioners must now be more aware of how their patients feel about the services they receive, and patient satisfaction surveys can be an effective tool for general practices. A survey was undertaken to investigate the use of a patient satisfaction survey and whether aspects of patient satisfaction varied according to sociodemographic characteristics such as age, sex, social class, housing tenure and length of time in education. A sample of 2173 adults living in Medway District Health Authority were surveyed by postal questionnaire in September 1991 in order to elicit their views on general practice services. Levels of satisfaction varied with age, with younger people being consistently less satisfied with general practice services than older people. Women, those in social classes 1-3N, home owners and those who left school aged 17 years or older were more critical of primary care services than men, those in social classes 3M-5, tenants and those who left school before the age of 17 years. Surveys and analyses of this kind, if conducted for a single practice, can form the basis of a marketing strategy aimed at optimizing list size, list composition, and service quality. Satisfaction surveys can be readily incorporated into medical audit and financial management.

  6. Grain Boundary Segregation in Metals

    CERN Document Server

    Lejcek, Pavel

    2010-01-01

    Grain boundaries are important structural components of polycrystalline materials used in the vast majority of technical applications. Because grain boundaries form a continuous network throughout such materials, their properties may limit their practical use. One of the serious phenomena which evoke these limitations is the grain boundary segregation of impurities. It results in the loss of grain boundary cohesion and consequently, in brittle fracture of the materials. The current book deals with fundamentals of grain boundary segregation in metallic materials and its relationship to the grain boundary structure, classification and other materials properties.

  7. [Market and competitive positioning of specialized practices: competitive advantages through strategic productivity planning].

    Science.gov (United States)

    Räwer, Henrik; Braun von Reinersdorff, A; Ochotta, T; Rasche, C

    2011-12-01

    The provision of outpatient services will be confronted by increased market concentration. Under these circumstances, individual medical practices are predicted to have a minimal chance for survival since by nature the specialized physician can only accommodate the considerably heterogeneous needs of the patients up to justifiable limits. Due to patients' higher rate of mobility in the elective process, specialty physicians in rural areas are obliged to transform their practices into professional service enterprises. While hospitals are attempting to combat a continuing economization of the health care sector, in part by applying aggressive leadership and management methods, an increasing polarization can be noted in the outpatient setting. Also in the field of urology, patients consider themselves medical treatment clients who are unwilling to be relegated to cases of the often criticized"5-minute medicine."

  8. THE FAIR VALUE – REPRESENTATION OF THE MARKET VALUE IN ACCOUNTING. TRENDS AND PERSPECTIVES IN ROMANIAN ACCOUNTING PRACTICE

    Directory of Open Access Journals (Sweden)

    Marinela-Daniela Manea

    2011-06-01

    Full Text Available The market value, as a method of measuring the right value, also provides the highest objectivity due to the fact that it is based on information exterior to the entity, impossible to influence in anyway. For the fair value of a product to be equivalent to the market value, a prerequisite needs to be followed: the market must be perfect, namely organized and active. In this case, the evaluation’s type is mark et to market. In certain fields, the active’s market existence is clearly difficult (for instance for the derived products or specialized, unique assets etc. In such situations – imperfect market – we will valorize that specific good by calculating its fair value by using an evaluation technique, an alternative technique in the absence of a price set by the market. There are two possible approaches: the first one belongs to the analogy method; the second approach belongs to valuing an asset using the modeling technique also known as market to model. The method of determining the value of an asset by analogy or similarity is theoretically valid, but in practice this is difficult, since the notion of similar characteristics is often difficult to establish and prove. This article proposes a valuation of the market value concept based on Romanian realities - legal, accounting practices in that area,and taking into account the existing fiscal limitations.

  9. Database marketing for energy conservation. Practice-oriented study; Databasemarketing voor energiebesparing. Praktijk gericht onderzoek

    Energy Technology Data Exchange (ETDEWEB)

    Burghouts, H. [Energie Netwerk EN, Bilthoven (Netherlands); De Kleijn, B.; Van Leerdam, W. [Tangram Advies en Onderzoek, Zeist (Netherlands)

    2013-06-15

    In the 'Block by Block' project 13 local energy saving projects are supported in the development of concepts to realize large-scale energetic improvements of existing houses. In these projects the consortia develop strategies which are applied in the market. In addition, a number of projects is awarded with a so-called 'Green Deal' (agreements between governmental, public and private parties in the Netherlands). Part of the support is a knowledge and learning process. As part of the learning process a practice-oriented research has been carried out into the possibilities of database marketing (DBM) for energy conservation. The research focuses on the opportunities for DBM for energy savings and promising product-market combinations. The question is: can DBM contribute to improving the effectiveness of the 'Block by Block' projects? [Dutch] In het project 'Blok voor Blok' worden 13 lokale energiebesparingsprojecten gesteund bij de ontwikkeling van concepten ten behoeve van de grootschalige energetische verbetering van bestaande woningen. In deze projecten worden door de gevormde consortia strategieen ontwikkeld en uitgevoerd in de markt. Daarnaast is een aantal projecten gehonoreerd met een 'Green deal'. Onderdeel van de ondersteuning is een kennis- en leertraject. In het kader van het leertraject is een praktijk gericht onderzoek gedaan naar de mogelijkheden van databasemarketing (DBM) voor energiebesparing. Het onderzoek richt zich op de kansen voor DBM voor energiebesparing en kansrijke productmarktcombinaties. De vraag is: kan DBM bijdragen aan verbetering van de effectiviteit van projecten 'Blok voor Blok'?.

  10. Adult Workers in Theory or Practice? : Lone Mothers’ Participation in Active Labour Market Programmes in Germany

    Directory of Open Access Journals (Sweden)

    Cordula Zabel

    2015-03-01

    Full Text Available This paper examines lone mothers’ participation in active labour market programmes in Germany. Since the 2005 Hartz IV employment and welfare policy reforms, expectations that non-em- ployed parents receiving means-tested benefits should be ready for employment or labour market programme participation have grown stronger. However, discretion for programme assignments is left to individual caseworkers. As a consequence, it is not clear to what extent the formal policy orientation towards an adult worker model of the family is reflected in practical policy implemen- tations. Thus, lone mothers’ participation in active labour market programmes is studied empiri- cally here on the basis of large-scale administrative data, using event-history analysis. Findings are that lone mothers are treated as adult workers with respect to workfare and training pro- grammes even when their children are still quite young. As soon as their youngest child is 3 - 5 years old, lone mothers’ transition rates into these programmes are as high as for childless single women. In the case of programmes that provide more direct pathways into regular employment, like job subsidies and in-firm training programmes, however, participation rates for lone mothers of young children are substantially lower than for childless single women.

  11. The Evolution of the Theory and Practice of State Regulation of Addictive Goods Markets

    Directory of Open Access Journals (Sweden)

    Roman Yuryevich Skokov

    2016-03-01

    Full Text Available The article discusses the evolution of state regulation of the market of addictive goods and services in the context of the periodization of ideas about the role of the state in the economy in general, in historical and economic era, in the formation of the species of addictive goods markets. In the age of mercantilism the sphere of regulation of addictive goods markets was not the subject of attention of economists, but in practice there is an idea of the need for state protectionism. During its criticism in the framework of the theory of physiocrats and in the beginning of the classical school, alcohol products become a subject of research of economists, as the major source of budgetary funds. The abolition of serfdom, the development of private industrial activity, changing the farming tax system to the excise tax, indicate the penetration of traditional liberal principles in domestic economy in the field of addictive goods. The German historical schools focused on the active role of the state with respect to national peculiarities of the economy, found support and development in the works of Russian scientists that support the alcohol and tobacco monopoly. In the Soviet period the principles of Marxist political economy were formed on the basis of total nationalization of production and distribution of allowed addictive goods. The margin school is characterized by psychological interpretation of economic processes in the field of addictive goods under the conditions of perfect competition, in particular the role of consumers in the pricing. In the period of theoretical struggle of monetarism against keynesianism, which coincided with the drug boom, there were areas of economics of crime and punishment, drugs. In the neoliberalism period the antiprohibitionist movement was formed in the field of addictive goods. Changing some postulates of neoclassical economics by neo-institutional economic theory contributed to the development of empirical

  12. Sex, price and preferences: accounting for unsafe sexual practices in prostitution markets.

    Science.gov (United States)

    Adriaenssens, Stef; Hendrickx, Jef

    2012-06-01

    Unsafe sexual practices are persistent in prostitution interactions: one in four contacts can be called unsafe. The determinants of this are still matter for debate. We account for the roles played by clients' preferences and the hypothetical price premium of unsafe sexual practices with the help of a large dataset of clients' self-reported commercial sexual transactions in Belgium and The Netherlands. Almost 25,000 reports were collected, representing the whole gamut of prostitution market segments. The first set of explanations consists of an analysis of the price-fixing elements of paid sex. With the help of the so-called hedonic pricing method we test for the existence of a price incentive for unsafe sex. In accordance with the results from studies in some prostitution markets in the developing world, the study replicates a significant wage penalty for condom use of an estimated 7.2 per cent, confirmed in both multilevel and fixed-effects regressions. The second part of the analysis reconstructs the demand side basis of this wage penalty: the consistent preference of clients of prostitution for unsafe sex. This study is the first to document empirically clients' preference for intercourse without a condom, with the help of a multilevel ordinal regression. © 2011 The Authors. Sociology of Health & Illness © 2011 Foundation for the Sociology of Health & Illness/Blackwell Publishing Ltd.

  13. Is multi-level marketing of nutrition supplements a legal and an ethical practice?

    Science.gov (United States)

    Cardenas, Diana; Fuchs-Tarlovsky, Vanessa

    2018-06-01

    Multi-level marketing (MLM) of nutrition products has experienced dramatic growth in recent decades. 'Wellness' is the second most popular niche in the MLM industry and represents 35% of sales among all the products in 2016. This category includes dietary supplements, weight management and sports nutrition products. The aim of this paper is to analyse whether this practice is legal and ethical. An analysis of available documentary information about the legal aspects of Multi-level marketing business was performed. Ethical reflexion was based on the "principlism" approach. We argue that, while being a controversial business model, MLM is not fraudulent from a legal point of view. However, it is an unethical strategy obviating all the principles of beneficence, nonmaleficence and autonomy. What is at stake is the possible economic scam and the potential harm those products could cause due to unproven efficacy, exceeding daily nutrient requirements and potential toxicity. The sale of dietary and nutrition supplements products by physicians and dieticians presents a conflict of interests that can undermine the primary obligation of physicians to serve the interests of their patients before their own. While considering that MLM of dietary supplements and other nutrition products are a legal business strategy, we affirm that it is an unethical practice. MLM products that have nutritional value or promoted as remedies may be unnecessary and intended for conditions that are unsuitable for self-prescription as well. Copyright © 2018 European Society for Clinical Nutrition and Metabolism. Published by Elsevier Ltd. All rights reserved.

  14. Grain legume-cereal intercropping: The practical application of diversity, competition and facilitation in arable and organic cropping systems

    DEFF Research Database (Denmark)

    Hauggaard-Nielsen, Henrik; Jørnsgaard, B.; Kinane, J.

    2008-01-01

    . Faba bean and lupin had lower yield stability than pea and fertilized barley. However, the different IC used environmental resources for plant growth up to 50% (LER=0.91-1.51) more effectively as compared to the respective SC, but with considerable variation over location, years and crops. The SC...... in Denmark over three consecutive cropping seasons including dual grain legume (pea, faba bean and lupin)-barley intercropping as compared to the respective sole crops (SC). Yield stability of intercrops (IC) was not greater than that of grain legume SC, with the exception of the IC containing faba bean......-15% compared to the corresponding SC. However, especially lupin was suppressed when intercropping, with a reduced N2-fixation from 15 to 5-6 g N m-2. The IC were particularly effective at suppressing weeds, capturing a greater share of available resources than SC. Weed infestation in the different crops...

  15. Volatility Spillovers between Energy and Agricultural Markets: A Critical Appraisal of Theory and Practice

    Directory of Open Access Journals (Sweden)

    Chia-Lin Chang

    2018-06-01

    Full Text Available Energy and agricultural commodities and markets have been examined extensively, albeit separately, for a number of years. In the energy literature, the returns, volatility and volatility spillovers (namely, the delayed effect of a returns shock in one asset on the subsequent volatility or covolatility in another asset, among alternative energy commodities, such as oil, gasoline and ethanol across different markets, have been analysed using a variety of univariate and multivariate models, estimation techniques, data sets, and time frequencies. A similar comment applies to the separate theoretical and empirical analysis of a wide range of agricultural commodities and markets. Given the recent interest and emphasis in bio-fuels and green energy, especially bio-ethanol, which is derived from a range of agricultural products, it is not surprising that there is a topical and developing literature on the spillovers between energy and agricultural markets. Modelling and testing spillovers between the energy and agricultural markets has typically been based on estimating multivariate conditional volatility models, specifically the Baba, Engle, Kraft, and Kroner (BEKK and dynamic conditional correlation (DCC models. A serious technical deficiency is that the Quasi-Maximum Likelihood Estimates (QMLE of a Full BEKK matrix, which is typically estimated in examining volatility spillover effects, has no asymptotic properties, except by assumption, so that no valid statistical test of volatility spillovers is possible. Some papers in the literature have used the DCC model to test for volatility spillovers. However, it is well known in the financial econometrics literature that the DCC model has no regularity conditions, and that the QMLE of the parameters of DCC has no asymptotic properties, so that there is no valid statistical testing of volatility spillovers. The purpose of the paper is to evaluate the theory and practice in testing for volatility spillovers

  16. NUTRITIONAL CHARACTERIZATION OF GRAIN AMARANTH ...

    African Journals Online (AJOL)

    IBUKUN

    children; increased body mass index of people formerly wasted by HIV/AIDS; ... and market acceptability of Amaranth cruentus based products in order to ... Peru, grain amaranth also used the grains as food; preparation of local beverage; added ... initiated to know the proximate composition, mineral and vitamin contents of ...

  17. Case-Based Instructional Practices: A Multiple-Case Study from Torts, Marketing, and Online Instructional Design Classes

    Science.gov (United States)

    Jung, Ji yoon

    2017-01-01

    The purpose of this study is to provide a comprehensive account on case-based instructional practices. Semester-long participant observation records in torts, marketing, and online instructional design classes, instructor interviews, course syllabi and teaching materials were used to describe the within-class complexity of the practices in terms…

  18. Perceived financial incentives, HMO market penetration, and physicians' practice styles and satisfaction.

    Science.gov (United States)

    Hadley, J; Mitchell, J M; Sulmasy, D P; Bloche, M G

    1999-04-01

    To estimate the effects of physicians' personal financial incentives and other measures of involvement with HMOs on three measures of satisfaction and practice style: overall practice satisfaction, the extent to which prior expectations about professional autonomy and the ability to practice good-quality medicine are met, and several specific measures of practice style. A telephone survey conducted in 1997 of 1,549 physicians who were located in the 75 largest Metropolitan Statistical Areas in 1991. Eligible physicians were under age 52, had between 8 and 17 years of post-residency practice experience, and spent at least 20 hours per week in patient care. The response rate was 74 percent. Multivariate binomial and multinomial ordered logistic regression models were estimated. Independent variables included physicians' self-reported financial incentives, measured by the extent to which their overall financial arrangements created an incentive to either reduce or increase services to patients, the level of HMO penetration in the market, employment setting, medical specialty, exposure to managed care while in medical training, and selected personal characteristics. About 15 percent of survey respondents reported a moderate or strong incentive to reduce services; 70 percent reported a neutral incentive; and 15 percent reported an incentive to increase services. Compared to physicians with a neutral incentive, physicians with an incentive to reduce services were from 1.5 to 3.5 times more likely to be very dissatisfied with their practices and were 0.2 to 0.5 times as likely to report that their expectations regarding professional autonomy and ability to practice good-quality medicine were met. They were also 0.2 to 0.6 times as likely to report having the freedom to care for patients the way they would like along several specific measures of practice style, such as sufficient time with patients, ability to hospitalize, ability to order tests and procedures, and ability

  19. AGRICULTURAL PRACTICES, MORPHOLOGIC, PROTEINIC AND CULINARY DESCRIPTION OF THE GRAIN OF BEAN CULTIVARS SOWED IN THE REGION OF TLATZALA, GUERRERO

    Directory of Open Access Journals (Sweden)

    Fausto Solano Cervantes

    2009-08-01

    Full Text Available The research had for object describe the productive process of the of bean culture in the community of Tlatzala, Guerrero and the species diversity by means of the morphologic characteristics of the grain, protein content and the culinary quality. 30 questionnaires were applied to bean producers and 20 varieties of bean were collected from which the morphologic characters of the grain, protein content and the culinary characters were obtained. The production cycle of bean initiates in May and finishes in October. The technology used is traditional, characterized by the use of the yoke in the labors of the culture that demands workforce to realize the activities of manual form. The biological cycle of the varieties begins in June, the variation at time is determinated for the cultivated genotype. The determinate or indeterminate bush beans are predominant (65 %. The sowing systems are intercalated (50 % and associated with maize (30 % and monoculture (20 %. The varieties Rojito and Blanco have special uses, the first one has the attribute of being consumed as green-bean all the year around and the second one is used to prepare the dish called Chile-ajo. The Black beans were the most frequent (45 % followed by the Red beans (35 % and the least frequent were the Striped one (5 % and Muddy-like (5 %. The kidney shape of grain was the most abundant (85 % and the oval one was the least frequent (5 %. The grain weight changed from 14.4 up to 38.5 g. The sizes of grains founded were medium (50 % and small (50 %. The protein content registered was: White beans 24.68 %, Red bean 24.64 %, Black beans 23.5 % and Striped beans of guide 22.27 %. The Rojito Enano had the major protein content (27.6 %. The cooking times were: Red beans 73 minutes, Striped of guide bean 65.5, Blacks bean 64.6 and Whites bean 59. The Black bean Enano-1 used less time (54 minutes. The Striped of guide bean registered the major amount of solid (0.32 %, followed by the Black beans

  20. Tech Prep Marketing Guide. The Complete Book of Strategies and Practical Experiences.

    Science.gov (United States)

    Williamson, Patty

    This guide explains the concept of marketing tech prep and provides marketing principles and strategies to promote tech prep programs. The guide covers the following topics: (1) why it is necessary to market tech prep; (2) what a comprehensive tech prep marketing plan should include; (3) targeting the benefits message; (4) marketing tech prep to…

  1. The market will take care of that. Real Investment Practices on the Deregulated Electricity Market; Det daer ordnar marknaden. Investeringspraktik paa den avreglerade marknaden

    Energy Technology Data Exchange (ETDEWEB)

    Roennborg, Petter (Univ. of Gothenburg, Goeteborg (Sweden). School of Business, Economics and Law)

    2009-06-15

    This dissertation deals with market actors' motives and the overall driving forces for undertaking real investments in electricity-generation facilities. Two factors induce interest in this subject. Firstly, the stationary electricity industry faces tremendous real-investment challenges. Secondly, these investments are to be undertaken within the institutional logic of the free market. Thus, the electricity company has to make decisions in a completely new setting. The market logic suggests that actors should maximize profits and respond to market price-signals. Most previous studies on real-investments in the stationary electricity industry apply this perspective. However, empirical research on real investments and organizational decisions-making, emphasizes that this is a normative perspective and it does not represent a valid description of reality when examining decision-making. Therefore, the purpose of the study is to empirically describe how the market- actors develop plausible argumentation and how they act, in practical real-investment situations, thereby enriching our understanding of motives and driving forces. Building on institutional theory, the undertaking of real-investments is considered as the result of a specific social practice, here called real-investment-practice. This theoretical perspective holds that three detailed elements constitute the real-investment-practice: one interpretative-oriented, one process-oriented, and one decision-oriented. Applying this perspective thus allows us to capture the contextual settings; the pattern of behavior characterizing the real-investments' course of events; and the application and the interpretation of analytical evaluation models. In line with this perspective, this PhD Thesis explores three questions: 1) How do the market actors construe the contextual settings, and how is the act of construing translated into real-investments in production capacity? 2) How do the market actors proceed in

  2. Database marketing for energy conservation. Practice-oriented study; Databasemarketing voor energiebesparing. Praktijk gericht onderzoek

    Energy Technology Data Exchange (ETDEWEB)

    Burghouts, H. [Energie Netwerk EN, Bilthoven (Netherlands); De Kleijn, B.; Van Leerdam, W. [Tangram Advies en Onderzoek, Zeist (Netherlands)

    2013-06-15

    In the 'Block by Block' project 13 local energy saving projects are supported in the development of concepts to realize large-scale energetic improvements of existing houses. In these projects the consortia develop strategies which are applied in the market. In addition, a number of projects is awarded with a so-called 'Green Deal' (agreements between governmental, public and private parties in the Netherlands). Part of the support is a knowledge and learning process. As part of the learning process a practice-oriented research has been carried out into the possibilities of database marketing (DBM) for energy conservation. The research focuses on the opportunities for DBM for energy savings and promising product-market combinations. The question is: can DBM contribute to improving the effectiveness of the 'Block by Block' projects? [Dutch] In het project 'Blok voor Blok' worden 13 lokale energiebesparingsprojecten gesteund bij de ontwikkeling van concepten ten behoeve van de grootschalige energetische verbetering van bestaande woningen. In deze projecten worden door de gevormde consortia strategieen ontwikkeld en uitgevoerd in de markt. Daarnaast is een aantal projecten gehonoreerd met een 'Green deal'. Onderdeel van de ondersteuning is een kennis- en leertraject. In het kader van het leertraject is een praktijk gericht onderzoek gedaan naar de mogelijkheden van databasemarketing (DBM) voor energiebesparing. Het onderzoek richt zich op de kansen voor DBM voor energiebesparing en kansrijke productmarktcombinaties. De vraag is: kan DBM bijdragen aan verbetering van de effectiviteit van projecten 'Blok voor Blok'?.

  3. The cultural economics of performance space: Negotiating fan, labor, and marketing practice in Glee's transmedia geography

    Directory of Open Access Journals (Sweden)

    Matthias Stork

    2014-03-01

    Full Text Available The Fox television show Glee (2009–present constitutes a cultural phenomenon of the digital age. Through its multiplatform marketing of musical and theatrical performance, the show has attracted a substantial fan base and created a self-sustaining economy of cultural expression. As a serialized narrative with a focus on the underdog's struggle for fame, it constructs a populist forum for fans to live their dream of becoming a star vicariously and learn how to realize it in real life—how to make it. Glee's marketing approach postulates performance as the essential element in forming an intimate relationship between the show and its core fans, the Gleeks. Performances are distributed across several spaces, including a multitude of video and audio channels, to satisfy Gleeks' desire for maximum content. The show's cast and crew further offer to discuss these performances and grant special insights into their creation. Glee's promotional discourse overtly characterizes fans as equals, positioning its programming as a gift to them. The overarching message of this marketing methodology is that Glee rewards its fans for their investment and loyalty by offering up content and interaction in a variety of performative spaces—a transmedia geography—that transcend television. By using an interdisciplinary framework of political economy, cultural geography, and transmedia communications, Glee may be examined in relation to its diegetic and nondiegetic conceptualization and commodification of performance space. Doing this illuminates how the show negotiates—indeed exploits—the concepts of fan and labor practice in contemporary media industries.

  4. Practical differences in business valuation using the market value, value in use and the value for price negotiations

    OpenAIRE

    Vlček, Michal

    2010-01-01

    This thesis aims to explain the basic characteristics of valuation method in practice use. The first chapter is about basic character of each method of valuation and factors which influence its applicability. The second chapter mentions estimation of market value/appraisal, includes affecting factors. Then, the third and fourth parts aim to comparing these appraisals (market. vs. price bargaining, subjective and objective, complex appraisal) and price formation for price bargaining in the Cze...

  5. Optimising value and quality in general practice within the primary health care sector through relationship marketing: a conceptual framework.

    Science.gov (United States)

    Bansal, Manjit K

    2004-01-01

    Discusses the rationale of applying relationship marketing and service quality concepts within the primary health care sector. The use of relational strategies in general practice, by modelling the relationships between practitioners and patients from a marketing perspective, could potentially lead to sustained high quality service being provided, and to more efficient use of resources. This essentially conceptually focused paper addresses an area that has not yet been researched in detail, and furthers understanding of the relationships that facilitate exchange within general practice and service delivery in non-profit, resource-constrained conditions. Deeper understanding of the needs and expectations of patients and the way these can be delivered by general practice can only lead to improvements for all parties involved. The relationship marketing paradigm presents itself as a potentially exciting way of addressing issues associated with ensuring that the highest level of quality is delivered in this area of the UK National Health Service.

  6. Using a Fine-Grained Multiple-Choice Response Format in Educational Drill-and-Practice Video Games

    Science.gov (United States)

    Beserra, Vagner; Nussbaum, Miguel; Grass, Antonio

    2017-01-01

    When using educational video games, particularly drill-and-practice video games, there are several ways of providing an answer to a quiz. The majority of paper-based options can be classified as being either multiple-choice or constructed-response. Therefore, in the process of creating an educational drill-and-practice video game, one fundamental…

  7. Marketing of rural and remote pharmacy practice via the digital medium.

    Science.gov (United States)

    Peterson, G M; Fitzmaurice, K D; Rasiah, R L; Kruup, H

    2010-08-01

    The shortage of community and hospital pharmacists is particularly acute in rural and remote areas of Australia. Pharmacy students, in particular, as those who may be able to alleviate this shortage, need to be made more aware of the challenges and rewards of rural pharmacy practice. A marketing tool was developed to promote rural and remote pharmacy practice as a career option. A DVD was produced from interviews with health professionals working in rural and remote areas of Australia. This DVD will complement current rural practical placements, which have been incorporated into the curriculum of Australian schools of pharmacy. Interviews were conducted with healthcare professionals from areas in Tasmania, Northern Queensland and the Northern Territory. Interviewees included pharmacists, graduate pharmacists, pharmacy students, aboriginal health workers and a general practitioner. Each of the interviewees was able to provide personal accounts of experiences in rural and remote healthcare, and roles and opportunities for pharmacists. A final draft of the DVD was shown to University of Tasmania students to assess the impact and quality of the production. A number of common themes arose from interviewing and these were subsequently converted into five key chapters of the DVD - Lifestyle, Belonging, Diversity, Indigenous Health and 'Give it a go'. The final DVD, produced from over 15 h of footage, runs for 35 min. Students reported positive feedback on both the technical quality and the information contained within the DVD; 37% of students who viewed the DVD felt that it increased their awareness of what rural pharmacy has to offer. The rural pharmacy, 'Enjoy the Lifestyle' DVD can be used to increase awareness of rural and remote pharmacy practice to students and other pharmacists, and complements other pharmacy workforce strategies for rural and remote areas of Australia. It could also be a useful approach for adaptation in other countries.

  8. A technical practice of affiliate marketing : case study: coLanguage and OptimalNachhilfe

    OpenAIRE

    Phan, Giang

    2015-01-01

    This study aims to introduce a new marketing method: Affiliate marketing. In addition, this study explains and explores many types of affiliate marketing. The study focuses on defining affiliate marketing methods and the technologies used to develop it. To clarify and study this new business and marketing model, the study introduces two case studies: coLanguage and OptimalNachhilfe. In addition, various online businesses such as Amazon, Udemy, and Google are discussed to give a broader v...

  9. A social marketing approach to implementing evidence-based practice in VHA QUERI: the TIDES depression collaborative care model

    Science.gov (United States)

    2009-01-01

    Abstract Collaborative care models for depression in primary care are effective and cost-effective, but difficult to spread to new sites. Translating Initiatives for Depression into Effective Solutions (TIDES) is an initiative to promote evidence-based collaborative care in the U.S. Veterans Health Administration (VHA). Social marketing applies marketing techniques to promote positive behavior change. Described in this paper, TIDES used a social marketing approach to foster national spread of collaborative care models. TIDES social marketing approach The approach relied on a sequential model of behavior change and explicit attention to audience segmentation. Segments included VHA national leadership, Veterans Integrated Service Network (VISN) regional leadership, facility managers, frontline providers, and veterans. TIDES communications, materials and messages targeted each segment, guided by an overall marketing plan. Results Depression collaborative care based on the TIDES model was adopted by VHA as part of the new Primary Care Mental Health Initiative and associated policies. It is currently in use in more than 50 primary care practices across the United States, and continues to spread, suggesting success for its social marketing-based dissemination strategy. Discussion and conclusion Development, execution and evaluation of the TIDES marketing effort shows that social marketing is a promising approach for promoting implementation of evidence-based interventions in integrated healthcare systems. PMID:19785754

  10. Attitude and practice of dental surgeons towards pharmaceutical companies' marketing gifts.

    Science.gov (United States)

    Tahir, Shaila; Rafique, Adeela; Ghafoor, Farkhanda; Saleem, Akif; Khan, Amanullah

    2013-01-01

    Interaction of pharmaceutical companies (PC) with healthcare services has been a reason for concern. In medicine, awareness of the ethical implications of these interactions have been emphasized upon, while this issue has not been highlighted in dentistry. This study undertook a cross-sectional rapid assessment procedure to gather views of dentists in various institutions towards unethical practices in health care and pharmaceutical industry. The purpose of this study was to assess the need for the formulation and implementation of guidelines for the interaction of dentists with the pharmaceutical and device industry in the best interest of patients. A group of 209 dentists of Lahore including faculty members, demonstrators, private practitioners and fresh graduates responded to a questionnaire to assess their attitudes and practices towards pharmaceutical companies' marketing gifts. The study was conducted during 2011 and provided interesting data that showed the pharmaceutical industry is approaching private practitioners more frequently than academicians and fresh graduates. Private practioners accepted the gifts but mostly recognized them as unethical (over 65%). Both groups considered sponsoring of on-campus lectures as acceptable (over 70%). Respondents are not fully aware of the ethical demands which are imperative for all health care industries, and there is a dire need of strict guidelines and code of ethics for the dentist's interaction with the pharmaceutical and device industry so that patient interest is protected.

  11. Healthcare marketing on the web: moving forward toward more interactive practices.

    Science.gov (United States)

    Erdem, S

    2007-01-01

    It is hard to deny the notion that the Internet has been very efficient in distributing health information to millions of individuals and has become one of the best marketing tools in healthcare. We have been witnessing so many very creative and interactive practices in this field that we can safely assume that it is now the time for e-commerce in healthcare industry. While this is true for many participants, there are also some who are concerned about using some of these new online options in the field of healthcare. Most of these concerns are derived from the questionable accuracy of the "health" information on the net. Considering the fact that the subject matter of the field is "health" we can realize that these concerns are serious and deserve an in-depth look. This paper reviews some of the most current practices in the field and provides some examples of these online options. It is hoped that the review of these examples will result in similar inquiries in the future and as those questionable options are exposed more and more, they will eventually be eliminated and replaced with the better ones.

  12. Certifying Industrial Energy Efficiency Performance: AligningManagement, Measurement, and Practice to Create Market Value

    Energy Technology Data Exchange (ETDEWEB)

    McKane, Aimee; Scheihing, Paul; Williams, Robert

    2007-07-01

    More than fifteen years after the launch of programs in theU.K. and U.S., industry still offers one of the largest opportunities forenergy savings worldwide. The International Energy Agency (IEA) estimatesthe savings potential from cost-optimization of industrial motor-drivensystems alone at 7 percent of global electricity use. The U.S. Departmentof Energy (USDOE) Industrial Technologies Program estimates 7 percentsavings potential in total US industrial energy use through theapplication of proven best practice. Simple paybacks for these types ofprojects are frequently two years or less. The technology required toachieve these savings is widely available; the technical skills requiredto identify energy saving opportunities are known and transferable.Although programs like USDOE's Best Practices have been highlysuccessful, most plants, as supported by 2002 MECS data, remain eitherunaware or unmotivated to improve their energy efficiency--as evidencedby the 98 percent of US industrial facilities reporting to MECS say thatthey lack a full-time energy manager. With the renewed interest in energyefficiency worldwide and the emergence of carbon trading and newfinancial instruments such as white certificates1, there is a need tointroduce greater transparency into the way that industrial facilitiesidentify, develop, and document energy efficiency projects. Historically,industrial energy efficiency projects have been developed by plantengineers, frequently with assistance from consultants and/or supplierswith highly specialized technical skills. Under this scenario,implementation of energy efficiency improvements is dependent onindividuals. These individuals typically include "champions" within anindustrial facility or corporation, working in cooperation withconsultants or suppliers who have substantial knowledge based on years ofexperience. This approach is not easily understood by others without thisspecialized technical knowledge, penetrates the market fairly slowly

  13. Interstellar grains

    Energy Technology Data Exchange (ETDEWEB)

    Hoyle, F.; Wickramasinghe, N.C.

    1980-11-01

    Interstellar extinction of starlight was observed and plotted as a function of inverse wavelength. Agreement with the calculated effects of the particle distribution is shown. The main kinds of grain distinguished are: (1) graphite spheres of radius 0.02 microns, making up 10% of the total grain mass (2) small dielectric spheres of radius 0.04 microns making up 25% and (3) hollow dielectric cylinders containing metallic iron, with diameters of 2/3 microns making up 45%. The remaining 20% consists of other metals, metal oxides, and polysiloxanes. Absorption factor evidence suggests that the main dielectric component of the grains is organic material.

  14. Internet little cigar and cigarillo vendors: Surveillance of sales and marketing practices via website content analysis.

    Science.gov (United States)

    Williams, Rebecca S; Derrick, Jason C

    2018-04-01

    Cigar sales have nearly doubled as cigarette sales have dropped, and large cigars have been replaced by little cigars and cigarillos (LCCs). Many LCCs are flavored, are perceived as less harmful than cigarettes, and have become increasingly available from e-commerce sources. We conducted surveillance of the online retail environment in 2013 and 2014 for LCCs in order to describe characteristics of Internet tobacco vendors selling LCCs and their sales and marketing practices, youth access practices, and their practices in relation to cigarette and other tobacco product sales. In 2013, we identified and manually screened 32,446 websites, yielding 500 unique Internet LCC vendors. In 2014, we identified 511 vendors selling LCCs from a list of 31,239 manually screened websites. We then selected 249 in 2013 and 263 in 2014 for content analysis focusing on six domains including demographics, youth access, payment and delivery, products for sale, promotions and claims, and prices. Just over half of vendors in both years were located solely in the U.S. with 70.1% of those selling flavored LCCs in 2013 and 76.1% in 2014. Nearly half only used proven ineffective age verification strategies and another 10% made no attempts to verify age at all. Most vendors accepted credit cards and advertised using the United States Postal Service. Half of vendors featured a variety of health warnings and most featured promotions. Federal bans on flavored cigarettes and restrictions on age verification, payment, and shipping for Internet tobacco sales should be extended to include LCCs. Copyright © 2018 Elsevier Inc. All rights reserved.

  15. The sales and marketing practices of English-language internet alcohol vendors.

    Science.gov (United States)

    Williams, Rebecca S; Schmidt, Allison

    2014-03-01

    This study aimed to fill information gaps about the sales and marketing practices of internet alcohol vendors and their implications for addressing youth access and other legal violations. Further, it aimed to expand the limited scientific literature on internet alcohol sales using systematic survey methods to inform future efforts to regulate this industry and prevent sales to minors. The design was a cross-sectional website content analysis survey. [Not applicable]. A total of 105 internet alcohol vendor websites. Six key content analysis topics were explored: products offered, average prices and proportions of vendors using different promotions, policy statements and methods for age verification, payment and delivery. Websites sell and promote a variety of alcohol products, offered as cheaply as $1.93 for a 750-ml bottle. Vendors rely heavily upon age verification methods that are unlikely to prevent sales to minors. Many vendors advertise shipping of products via methods through which it is illegal or against delivery company policies to transport alcohol, and 99% of vendors accept credit cards. Limiting and enforcing delivery and payment options are types of policy interventions that have been used successfully with internet cigarette vendors that may be applicable to internet alcohol vendors as well. Internet alcohol vendor practices are insufficient to prevent sales to minors, and need further regulation and enforcement of existing policies. Their sales practices are similar to those of internet cigarette vendors prior to regulation, and similar regulatory approaches may be effective in reducing internet alcohol sales to minors. © 2013 Society for the Study of Addiction.

  16. Sport Marketing Consulting Strategies and Tactics: Bridging the Academy and the Practice

    Directory of Open Access Journals (Sweden)

    LARRY DEGARIS

    2008-01-01

    Full Text Available Sport marketing academics have increasingly recognized the value of making their work more relevant to practitioners. However, there is little literature about specific strategies and tactics for academics to conduct research that will be of use to sport marketing practitioners. In this paper,I will suggest some strategies and tactics for sport marketing academics interested in identifying and pursuing consulting opportunities in the sport industry. Drawing on my experience as a sport marketing consultant, I suggest that academics seeking to work with practitioners should focus their attention on sponsorship sales support, marketing planning and sponsorship activation, and sponsorship and marketing evaluation.

  17. 8. Forum on solar engineering in practice - solar engineering - politics, market and finances, marketing and sales. Proceedings 2007; 8. Forum Solarpraxis. Solartechnik - Politik, Markt and Finanzen, Marketing and Verkauf. Tagungsband 2007

    Energy Technology Data Exchange (ETDEWEB)

    NONE

    2007-07-01

    The 8th forum on solar engineering in practice includes based upon a proven concept talks, impulse briefings and discussions in larger and smaller groups in many different ways about the subjects politics, market, finances, marketing and sales. In terms of contents the forum incorporates all subjects, which are of importance for the growth of solar engineering: New European Energy Law and Thermal Energy Law, supporting industry, mechanical engineering, training and finances. Latest subjects like Start-Up, finances, energy efficiency and market conditions and applications like solar cooling and solar thermal power plants are presented and discussed. In the frame of the forum on solar engineering in practice analyst conferences are held this year as well. Many companies, which are quoted at the stock exchange present their numbers to the analysts and financial groups. Furthermore companies in the field of the supporting industry present themselves to the fields of finance and solar engineering. (orig.)

  18. VOLTTRON™: Tech-to-Market Best-Practices Guide for Small- and Medium-Sized Commercial Buildings

    Energy Technology Data Exchange (ETDEWEB)

    Cort, Katherine A. [Pacific Northwest National Lab. (PNNL), Richland, WA (United States); Haack, Jereme N. [Pacific Northwest National Lab. (PNNL), Richland, WA (United States); Katipamula, Srinivas [Pacific Northwest National Lab. (PNNL), Richland, WA (United States); Nicholls, Andrew K. [Pacific Northwest National Lab. (PNNL), Richland, WA (United States)

    2016-07-11

    VOLTTRON™ is an open-source distributed control and sensing platform developed by Pacific Northwest National Laboratory for the U.S. Department of Energy. It was developed to be used by the Office of Energy Efficiency and Renewable Energy to support transactive controls research and deployment activities. VOLTTRON is designed to be an overarching integration platform that could be used to bring together vendors, users, and developers and enable rapid application development and testing. The platform is designed to support modern control strategies, including the use of agent- and transaction-based controls. It also is designed to support the management of a wide range of applications, including heating, ventilation, and air-conditioning systems; electric vehicles; and distributed-energy and whole-building loads. This report was completed as part of the Building Technologies Office’s Technology-to-Market Initiative for VOLTTRON’s Market Validation and Business Case Development efforts. The report provides technology-to-market guidance and best practices related to VOLTTRON platform deployments and commercialization activities for use by entities serving small- and medium-sized commercial buildings. The report characterizes the platform ecosystem within the small- and medium-sized commercial building market and articulates the value proposition of VOLTTRON for three core participants in this ecosystem: 1) platform owners/adopters, 2) app developers, and 3) end-users. The report also identifies key market drivers and opportunities for open platform deployments in the small- and medium-sized commercial building market. Possible pathways to the market are described—laboratory testing to market adoption to commercialization. We also identify and address various technical and market barriers that could hinder deployment of VOLTTRON. Finally, we provide “best practice” tech-to-market guidance for building energy-related deployment efforts serving small- and

  19. MARKETING COMMUNICATION IN PRACTICAL ACTIVITY OF THE LIBRARY OF THE STATE UNIVERSITY OF UKRAINE «UKRANIAN MEDICIAL STOMATOLOGICAL ACADEMY»

    Directory of Open Access Journals (Sweden)

    О. Б. Боровик

    2017-10-01

    Full Text Available The global computer network Internet replaces the classical library model. The destiny of libraries depends largely on the production of carefully crafted and long-term survival strategies and the creation of a detailed crisis plan of the library in the new environment. To prove their importance to society, libraries must use the full range of modern communication marketing technologies. The main goal, which is implemented by means of marketing communications is the formation of a prestigious library image. The present day library has various tools of marketing communications: print, outdoor and online advertising, public relations, public events. The article describes the practical implementation of marketing communication activities in the library of the Higher State Educational Establishment «UkrainianMedicalStomatologicalAcademy». Namely: wall painting, migrating literature cart, book exhibitions, posters and banners, social and cultural activities and main communication channel website of the library of the Academy – the library blog.

  20. Transit Marketing : Review of the State-of-the-Art and a Handbook of Current Practice

    Science.gov (United States)

    1985-04-01

    Over the past decade, marketing has been given increased emphasis as a way to improve both transit rideship and productivity. While there is near universal agreement among transit managers that some level of marketing is necessary, there is far from ...

  1. An Aristotelian Model for Ethical Higher Education Marketing: The Role of Practical Wisdom

    Science.gov (United States)

    Gibbs, Paul

    2011-01-01

    This paper discusses the concerns for a distinct ethics for marketers of higher education. It argues that higher education retains a difference for both product and service and that unfettered marketing can influence and then manipulate the underlying edifying offering.

  2. A social marketing approach to implementing evidence-based practice in VHA QUERI: the TIDES depression collaborative care model.

    Science.gov (United States)

    Luck, Jeff; Hagigi, Fred; Parker, Louise E; Yano, Elizabeth M; Rubenstein, Lisa V; Kirchner, JoAnn E

    2009-09-28

    Collaborative care models for depression in primary care are effective and cost-effective, but difficult to spread to new sites. Translating Initiatives for Depression into Effective Solutions (TIDES) is an initiative to promote evidence-based collaborative care in the U.S. Veterans Health Administration (VHA). Social marketing applies marketing techniques to promote positive behavior change. Described in this paper, TIDES used a social marketing approach to foster national spread of collaborative care models. The approach relied on a sequential model of behavior change and explicit attention to audience segmentation. Segments included VHA national leadership, Veterans Integrated Service Network (VISN) regional leadership, facility managers, frontline providers, and veterans. TIDES communications, materials and messages targeted each segment, guided by an overall marketing plan. Depression collaborative care based on the TIDES model was adopted by VHA as part of the new Primary Care Mental Health Initiative and associated policies. It is currently in use in more than 50 primary care practices across the United States, and continues to spread, suggesting success for its social marketing-based dissemination strategy. Development, execution and evaluation of the TIDES marketing effort shows that social marketing is a promising approach for promoting implementation of evidence-based interventions in integrated healthcare systems.

  3. The history of ecosystem services in economic theory and practice: From early notions to markets and payment schemes

    NARCIS (Netherlands)

    Gómez-Baggethun, E.; Groot, de R.S.; Lomas, P.; Sotelo Montes, C.

    2010-01-01

    This paper reviews the historic development of the conceptualization of ecosystem services and examines critical landmarks in economic theory and practice with regard to the incorporation of ecosystem services into markets and payment schemes. The review presented here suggests that the trend

  4. Management of the structure of marketing - practical necessity not solved in theory

    OpenAIRE

    Rutkauskas, Aleksandras Vytautas; Stasytytė, Viktorija; Staskevičiūtė, Giedrė

    2007-01-01

    Marketing is constantly concerned with the following problems - what amount of funds reaches maximum marginal effect and what the optimal structure of expenditures on separate marketing means should be. Moreover, nowadays it is increasingly important to reach business sustainability. The paper proposes means of solving the problem integrating these questions - how to achieve the maximum marginal marketing funds efficiency with optimal funds distribution among separate marketing means. Employi...

  5. Methodological and Practical Issues of Scientific Research on the Retail Market

    Directory of Open Access Journals (Sweden)

    Balasescu, M.

    2014-06-01

    Full Text Available This paper highlights the role and importance of marketing research in a dynamic and complex sector such as retail. The paper approaches the theoretical issues related to the methods and instruments of marketing research appropriate for the retail market. The theory about qualitative and quantitative research methods is supported by relevant examples which lead to a better understanding of the marketing research process and of its effectiveness on retail activities.

  6. Perfect Match? The Practice Ecology of a Labor Market Initiative for Refugees

    DEFF Research Database (Denmark)

    Buch, Anders; Berthou, Sara Kristine Gløjmar

    2018-01-01

    the practices exist and are interconnected in ecological arrangements where practice architectures hold one another in place. The theoretical conceptualization in terms of practice, practices, practice architectures, and practice ecologies helps to explain how a seemingly ideal initiative turned out to have...

  7. Dairy intensification in developing countries: effects of market quality on farm-level feeding and breeding practices.

    Science.gov (United States)

    Duncan, A J; Teufel, N; Mekonnen, K; Singh, V K; Bitew, A; Gebremedhin, B

    2013-12-01

    Smallholder dairy production represents a promising income generating activity for poor farmers in the developing world. Because of the perishable nature of milk, marketing arrangements for collection, distribution and sale are important for enhanced livelihoods in the smallholder dairy sector. In this study we examined the relationship between market quality and basic feeding and breeding practices at farm level. We define market quality as the attractiveness and reliability of procurement channels and associated input supply arrangements. We took as our study countries, India with its well-developed smallholder dairy sector, and Ethiopia where the smallholder dairy industry has remained relatively undeveloped despite decades of development effort. We conducted village surveys among producer groups in 90 villages across three States in India and two Regions in Ethiopia. Producer groups were stratified according to three levels of market quality - high, medium and low. Data showed that diet composition was relatively similar in India and Ethiopia with crop residues forming the major share of the diet. Concentrate feeding tended to be more prominent in high market quality sites. Herd composition changed with market quality with more dairy (exotic) cross-bred animals in high market quality sites in both India and Ethiopia. Cross-bred animals were generally more prominent in India than Ethiopia. Herd performance within breed did not change a great deal along the market quality gradient. Parameters such as calving interval and milk yield were relatively insensitive to market quality. Insemination of cross-bred cows was predominantly by artificial insemination (AI) in India and accounted for around half of cross-bred cow inseminations in Ethiopia. Data on perceptions of change over the last decade indicated that per herd and per cow productivity are both increasing in high market quality sites with a more mixed picture in medium and low-quality sites. Similarly dairy

  8. Best practice - market mechanisms, transparency and control aid the enforcement of energy-efficient solutions in the market; Best Practice Marktordnung, Markttransparenz und Marktregelung zugunsten der Durchsetzung energieeffizienter Loesungen am Markt

    Energy Technology Data Exchange (ETDEWEB)

    Kaegi, W.; Schaefli, M.; Siegrist, S. [B,S,S. Volkswirtschaftliche Beratung, Basel (Switzerland); Haessig, W. [Basler und Hofmann Ingenieure und Planer AG, Zuerich (Switzerland)

    2004-07-01

    This final report for the Swiss Federal Office of Energy (SFOE) presents the results of a study that examined how the immense potential for saving energy in the building area can be tapped. The report examines the question why so-called 'best practice' solutions have not been so successful on the market place and which measures are necessary to make them more popular. In particular, the report looks at thermal solar installations, fan-assisted balanced ventilation systems, windows, insulation and air-water heat pumps. Various factors are examined in detail, including the relationship between market players, their level of knowledge and education, market structures and legal considerations as well as financial viability, preferences and external costs. Measures to be taken are recommended for the educational area as well as for increasing the level of competition in the building sector.

  9. New Digital Marketing Actors: Private Shopping Clubs and Their Advertising Practices

    OpenAIRE

    Nazlım Tüzel Uraltaş

    2014-01-01

    Our country is going through rapid changes in all fields such as society, politics, economy, industry and technology. This change is reflected on retailers and their marketing strategies as well. In today’s business world, which is characterized by intense competition, advertisers and marketers take advantage of Internet, social media and digital marketing in order to influence consumers. In this context, consumer-shopping behavior also changes parallel to technological developments and econo...

  10. Sport Marketing Consulting Strategies and Tactics: Bridging the Academy and the Practice

    OpenAIRE

    LARRY DEGARIS

    2008-01-01

    Sport marketing academics have increasingly recognized the value of making their work more relevant to practitioners. However, there is little literature about specific strategies and tactics for academics to conduct research that will be of use to sport marketing practitioners. In this paper,I will suggest some strategies and tactics for sport marketing academics interested in identifying and pursuing consulting opportunities in the sport industry. Drawing on my experience as a sport marketi...

  11. 3. forum solar practice. Proceedings; 3. Forum Solarpraxis. Solartechnik: Markt + Finanzen, Marketing + Verkauf. Tagungsband

    Energy Technology Data Exchange (ETDEWEB)

    NONE

    2002-07-01

    This proceedings volume contains contributions by about 70 authors on market trends, funding, marketing, boundary conditions and sales promotion of thermal solar energy and photovoltaic systems. The contributions reflect the diversity of authors, e.g. consultants, advocates and agents of solar technology producers and financial organisations. Central issues were markets in and outside Europe, quality assurance, interdepartmental cooperations, and marketing strategies of the solar industry. The proceedings volume also contains the conference schedule and self-descriptions of the authors' institutions. (orig.)

  12. Pesticide management practices among rural market gardening farmers near Harare, Zimbabwe

    Directory of Open Access Journals (Sweden)

    Moses Zimba

    2016-09-01

    Full Text Available In 2014, we carried out a survey in Chinamhora and Chihota communal lands on the outskirts of Harare city, with the aim of understanding pesticide management practices among market gardening farmers. The farmers grew vegetables that mostly included tomatoes, cabbages, rape, cucumbers, onions and carrots, and they used mainly organophosphates and pyrethroids to control pests. A questionnaire was administered to 119 male heads of households across both study areas. The questionnaire contained 13 closed-ended questions in three sections: source and quality of pesticides, handling and use, and storage and disposal of pesticides used to protect crops. The study identified numerous gaps related to the handling of pesticides. Although the quality of labelling and packaging can largely identify the quality of pesticide, most of the farmers (77.3% could not distinguish between genuine and counterfeit pesticides; approximately half (47.9% of the farmers were not concerned about expiry dates; 27% did not observe post-spray periods; and 63% did not take precautions according to colour-coding of the pesticides. Also of concern were the large numbers of farmers who were not using protective coveralls (54.3%; a substantial number who were not using knapsacks for spraying (21.8%; poor storage of the pesticides, as shown by the variation in storage facilities; the use of empty pesticide containers for domestic purposes (20.2%; and lack of strict adherence to recommended dose levels, with some farmers (28.6% merely estimating the dilution of pesticides. Training through outreach programmes is recommended.

  13. The effect of pharmaceutical marketing on the prescription of rofecoxib in Dutch general practice.

    NARCIS (Netherlands)

    Somai, D.; Dijk, L. van; Verheij, R.; Bakker, D. de

    2004-01-01

    Background: In 2000 the new painkiller rofecoxib was introduced in the Netherlands as an alternative for NSAIDs. It was extensively marketed by the pharmaceutical industry stressing its gastro protective qualities and significant pain reduction. Rofecoxib vastly obtained a significant market share.

  14. Grain alcohol study: summary

    Energy Technology Data Exchange (ETDEWEB)

    The study has concentrated upon a detailed examination of all considerations involved in the production, use, and marketing of ethyl alcohol (ethanol) as produced from the fermentation of agricultural grains. Each parameter was examined in the light of current energy markets and trends; new sources and technological, and processes for fermentation, the capability of the agricultural industry to support fermentation demand; the optimizaton of value of agricultural crops; and the efficiencies of combining related industries. Ahydrous (200 proof) ethanol makes an excellent blending component for all present automotive fuels and an excellent octane additive for unleaded fuels in proportions up to 35% without requiring modifications to current engines. There is no difference between ethanol produced by fermentation and ethanol produced synthetically from petroleum. The decision to produce ethanol one way or the other is purely economic. The agricultural industry can support a major expansion in the fermentation industry. The residue (distillers grains) from the fermentation of corn for ethanol is an excellent and economical feed for livestock and poultry. A reliable supply of distillers grain can assist in making the large beef feedlot operations more economically viable. The source materials, fuels, products and by-products of an ethanol plant, beef feedlot, gas biodigester plant, municipal waste recovery plant and a steam generated electrical plant are interrelated and mutually beneficial for energy efficiencies and economic gains when co-located. The study concludes that the establishment of such agricultural- environment industrial energy complexes, would provide a broad range of significant benefits to Indiana.

  15. Grain alcohol study: summary

    Energy Technology Data Exchange (ETDEWEB)

    The study has concentrated upon a detailed examination of all considerations involved in the production, use, and marketing of ethyl alcohol (Ethanol) as produced from the fermentation of agricultural grains. Each parameter was examined in the light of current energy markets and trends; new sources and technological, and processes for fermentation, the capability of the agricultural industry to support fermentaton demand; the optimization of value of agricultureal crops; and the efficiencies of combining related industries. Anhydrous (200 proof) ethanol makes an excellent blending component for all present automotive fuels and an excellent octane additive for unleaded fuels in proportions up to 35% without requiring modifications to current engines. There is no difference between ethanol produced by fermentation and ethanol produced synthetically from petroleum. The decision to produce ethanol one way or the other is purely economic. The agricultural industry can support a major expansion in the fermentation industry. The residue (distillers grains) from the fermentation of corn for ethanol is an excellent and economical feed for livestock and poultry. A reliable supply of distillers grains can assist in making the large beef feedlot operations more economically viable. The source materials, fuels, products and by-products of an ethanol plant, beef feedlot, gas biodigester plant, municipal waste recovery plant and a steam generated electrical plant are interrelated and mutually beneficial for energy efficiencies and economic gains when co-located. The study concludes that the establishment of such agricultural-environment industrial energy complexes, would provide a broad range of significant benefits to Indiana.

  16. Socioeconomic dynamic in market practices of family farmers Chapecó (SC

    Directory of Open Access Journals (Sweden)

    Hieda Maria Pagliosa Corona

    2018-01-01

    Full Text Available In this article the central objective is to understand the fair as a strategic space for the survival of family farming, going beyond the issue of market integration. Field research was conducted in two main fairs in the city of Chapeco/SC, divided into two stages: a study of the characteristics of the market traders, through the interview based on a form with open and closed questions 63 hawkers responsible posts; and interviews from semi-structured questions with 28 families, who met the exigencies of family farmers and are marketer Chapecó residents. The collected data are presented in tabular summaries and analysis followed the content analysis parameters. The results demonstrate the importance of local farmers market vendors not only as a space for marketing of products, but as a social construction of space that are current interconhecimento relations, reciprocity and the relative autonomy of the food hegemonic system.

  17. Hospital marketing.

    Science.gov (United States)

    Carter, Tony

    2003-01-01

    This article looks at a prescribed academic framework for various criteria that serve as a checklist for marketing performance that can be applied to hospital marketing organizations. These guidelines are drawn from some of Dr. Noel Capon of Columbia University's book Marketing Management in the 21st Century and applied to actual practices of hospital marketing organizations. In many ways this checklist can act as a "marketing" balanced scorecard to verify performance effectiveness and develop opportunities for innovation.

  18. Design of Concept of Sustainable Marketing Communication Strategy for a Ideal Industrial Enterprise and Practical Applications of this Concept

    Science.gov (United States)

    Šujaková, Monika; Golejová, Simona; Sakál, Peter

    2017-09-01

    In the contribution the authors deal with the design and use of a sustainable marketing communication strategy of an ideal industrial enterprise in the Slovak Republic. The concept of an ideal enterprise is designed to increase the enterprise's sustainable competitiveness through the formation of a corporate image. In the framework of the research, the practical application of the draft concept was realized through a semi-structured interview in the form of propositional logic.

  19. The Impact of Marketing of Breast-Milk Substitutes on WHO-Recommended Breastfeeding Practices.

    Science.gov (United States)

    Piwoz, Ellen G; Huffman, Sandra L

    2015-12-01

    Suboptimal breastfeeding results in 800 000 child deaths annually. There are multiple causes of suboptimal breastfeeding, including marketing of breast-milk substitutes. To describe sales and marketing of breast-milk substitutes and their influence on World Health Organization-recommended breastfeeding behaviors, focusing on low- and middle-income countries. Literature review. Global sales of breast-milk substitutes reached US$40 billion in 2013. Growth in sales exceeds 10% annually in many low- and middle-income countries, while it is close to stagnant in high-income countries. Breast-milk substitutes are marketed directly to consumers via mass media and print advertisements and indirectly via incentives, free supplies, and promotions to and through health workers and facilities, retailers, and policy makers. Internet marketing via company web sites and social media is on the rise. Marketing influences social norms by making formula use seem to be extensive, modern, and comparable to or better than breast milk. Clear evidence of a negative impact is found when breast-milk substitutes are provided for free in maternity facilities and when they are promoted by health workers and in the media. Influences through other channels are plausible, but rigorous studies are lacking. It was not possible with the data available to quantify the impact of marketing relative to other factors on suboptimal breastfeeding behaviors. Marketing remains widespread even in countries that have adopted the International Code of Marketing of Breast-milk Substitutes to restrict such activities. Adoption of stricter regulatory frameworks coupled with independent, quantitative monitoring and compliance enforcement are needed to counter the impacts of formula marketing globally. © The Author(s) 2015.

  20. Marketing marketing

    NARCIS (Netherlands)

    dr. Karel Jan van Alsem

    2013-01-01

    In deze installatierede betoogt Karel Jan Alsem dat marketing een grotere strategische rol in organisaties zou moeten krijgen. Want marketing is bij uitstek de verbinding tussen klantwensen en het DNA van een organisatie. Doordat merken gemiddeld voor mensen niet heel belangrijk zijn, is goede

  1. Recruiting Youth in the College Market. Current Practices and Future Policy Options

    National Research Council Canada - National Science Library

    Kilburn, M

    2003-01-01

    .... While the unusually strong labor market of the 1990s undoubtedly played some role in recent recruiting difficulties, another long-term demographic trend is likely to also contribute to recruiting woes...

  2. Travel marketing, tourism economics and the airline product : an introduction to theory and practice

    OpenAIRE

    Camilleri, Mark Anthony

    2017-01-01

    The demand for tourism products may be affected by the marketing mix elements, including the nature of the product or service, its distribution, its promotional strategies and its price. Price is the only element in the marketing mix which actually produces revenue. However, the setting of a price is not an easy task, as there are a number of pricing strategies which any travel business may apply, including; prestige pricing, penetration pricing; cost-based pricing; differential pricing and u...

  3. Integrating cell phones and mobile technologies into public health practice: a social marketing perspective.

    Science.gov (United States)

    Lefebvre, Craig

    2009-10-01

    Mobile communications are being used for many purposes, from instant messaging (IM), mobile or microblogging (Twitter), social networking sites (Facebook, MySpace), e-mail to basic voicemail. A brief background on cell phone and mobile technology use in public health is reviewed. The focus of the article is framing the use of mobile technologies in public health from a social marketer's perspective--using the 4 Ps marketing mix as a guide.

  4. Radiation disinfestation of grain

    Energy Technology Data Exchange (ETDEWEB)

    NONE

    1962-10-15

    A panel was convened by the International Atomic Energy Agency to consider ways of applying radiation to grain handling and insect control, and to make recommendations on the advisability and nature of any future action in this field. Among other subjects, the panel discussed the use of electron accelerators and gamma radiation for grain disinfestation as well as problems of radiation entomology and wholesomeness of irradiated grain. After reviewing the present state of knowledge regarding radiation disinfestation of grain, the experts agreed that pilot plant operations be initiated as soon as practicable in order to evaluate the use of irradiation plants under practical conditions in their entomological, engineering and economic aspects. They recommended that research effort be directed towards solving certain fundamental problems related to the proposed pilot plant projects; such as rapid methods for differentiation between sterile insects and normal ones; study of the metabolism of irradiated immature stages of insects in relation to the heating of treated grain; research into possible induction of radiation resistance; irradiation susceptibility of insects which show resistance to conventional insecticides; and study of methods of sensitizing insects to irradiation damage. It was also pointed out that the distribution of irradiated food for human consumption was controlled in most countries under present legislative procedures, and no country had yet approved radiation treatment of cereals. The experts recommended that countries in a position to submit evidence to their appropriate authorities regarding the wholesomeness of irradiated cereals should be encouraged to do so as soon as possible. Regarding the engineering aspects of irradiation pilot plant projects, the experts noted that the process could be automated and operated safely. Electron accelerators and cobalt sources could be used for all the throughput rates utilized in most conventional grain

  5. Radiation disinfestation of grain

    International Nuclear Information System (INIS)

    1962-01-01

    A panel was convened by the International Atomic Energy Agency to consider ways of applying radiation to grain handling and insect control, and to make recommendations on the advisability and nature of any future action in this field. Among other subjects, the panel discussed the use of electron accelerators and gamma radiation for grain disinfestation as well as problems of radiation entomology and wholesomeness of irradiated grain. After reviewing the present state of knowledge regarding radiation disinfestation of grain, the experts agreed that pilot plant operations be initiated as soon as practicable in order to evaluate the use of irradiation plants under practical conditions in their entomological, engineering and economic aspects. They recommended that research effort be directed towards solving certain fundamental problems related to the proposed pilot plant projects; such as rapid methods for differentiation between sterile insects and normal ones; study of the metabolism of irradiated immature stages of insects in relation to the heating of treated grain; research into possible induction of radiation resistance; irradiation susceptibility of insects which show resistance to conventional insecticides; and study of methods of sensitizing insects to irradiation damage. It was also pointed out that the distribution of irradiated food for human consumption was controlled in most countries under present legislative procedures, and no country had yet approved radiation treatment of cereals. The experts recommended that countries in a position to submit evidence to their appropriate authorities regarding the wholesomeness of irradiated cereals should be encouraged to do so as soon as possible. Regarding the engineering aspects of irradiation pilot plant projects, the experts noted that the process could be automated and operated safely. Electron accelerators and cobalt sources could be used for all the throughput rates utilized in most conventional grain

  6. Responsibility for the future of the world-paradigm shift in the theory and practice of marketing

    Directory of Open Access Journals (Sweden)

    Gábor Rekettye

    2010-12-01

    Full Text Available En las últimas cuatro décadas muchos estudios científicos fueron publicados sobre los impactos medioambientales que amenazan el futuro de nuestro planeta. Estas manifestaciones apenas han afectado el área de marketing, no ha habido ningún cambio paradigmático. La primera parte del artículo trata de los procesos climáticos que amenazan el medio ambiente y la vida cotidiana de la población, y que pueden ser importantes para la formación del futuro del marketing. Hay una relación estrecha entre el cambio climático y el consumismo que estimula la investigación sobre la responsabilidad y la sostenibilidad del consumo. La segunda parte del artículo trata de esbozar las nuevas tendencias posibles en la teoría y en la práctica del marketing que son necesarias para enfrentar las cambiantes necesidades medioambientales.In the last four decades quite a lot of scientific studies have been published about those dangerous signs which threaten the future of our world. These manifests have only slightly affected the field of marketing; no paradigm shift has taken place. The first part of the paper deals with climate processes threatening the environment and the everyday life of the population, and which may be important in shaping the future of marketing. There is a strong relation between climate change and consumerism enforcing the research about the responsibility and sustainability of consumption. The second part of the study tries to outline those possible new trends in the theory and practice of marketing which are necessary to meet the changing environmental needs.

  7. Ionizing radiation for insect control in grain and grain products

    International Nuclear Information System (INIS)

    Tilton, E.W.; Brower, J.H.

    1987-01-01

    A technical review summarizes and discusses information on various aspects of the use of ionizing radiation for the control of insect infestation in grains and grain products. Topics include: the effects of ionizing radiation on insects infesting stored-grain products; the 2 main types of irradiators (electron accelerators; radioisotopes (e.g.: Co-60; Cs-137); dosimetry systems and methodology; variations in radiation resistance by stored-product pests; the proper selection of radiation dose; the effects of combining various treatments (temperature, infrared/microwave radiation, hypoxia, chemicals) with ionizing radiation; sublethal radiation for controlling bulk grain insects; the feeding capacity of irradiated insects; the susceptibility of insecticide-resistant insects to ionizing radiation; and the possible resistance of insects to ionizing radiation. Practical aspects of removing insects from irradiated grain also are discussed

  8. Does market integration buffer risk, erode traditional sharing practices and increase inequality? A test among Bolivian forager-farmers.

    Science.gov (United States)

    Gurven, Michael; Jaeggi, Adrian V; von Rueden, Chris; Hooper, Paul L; Kaplan, Hillard

    2015-08-01

    Sharing and exchange are common practices for minimizing food insecurity in rural populations. The advent of markets and monetization in egalitarian indigenous populations presents an alternative means of managing risk, with the potential impact of eroding traditional networks. We test whether market involvement buffers several types of risk and reduces traditional sharing behavior among Tsimane Amerindians of the Bolivian Amazon. Results vary based on type of market integration and scale of analysis (household vs. village), consistent with the notion that local culture and ecology shape risk management strategies. Greater wealth and income were unassociated with the reliance on others for food, or on reciprocity, but wealth was associated with a greater proportion of food given to others (i.e., giving intensity) and a greater number of sharing partners (i.e., sharing breadth). Across villages, greater mean income was negatively associated with reciprocity, but economic inequality was positively associated with giving intensity and sharing breadth. Incipient market integration does not necessarily replace traditional buffering strategies but instead can often enhance social capital.

  9. Practices associated with Highly Pathogenic Avian Influenza spread in traditional poultry marketing chains: Social and economic perspectives.

    Science.gov (United States)

    Paul, Mathilde; Baritaux, Virginie; Wongnarkpet, Sirichai; Poolkhet, Chaithep; Thanapongtharm, Weerapong; Roger, François; Bonnet, Pascal; Ducrot, Christian

    2013-04-01

    In developing countries, smallholder poultry production contributes to food security and poverty alleviation in rural areas. However, traditional poultry marketing chains have been threatened by the epidemics caused by the Highly Pathogenic Avian Influenza (H5N1) virus. The article presents a value chain analysis conducted on the traditional poultry marketing chain in the rural province of Phitsanulok, Thailand. The analysis is based on quantitative data collected on 470 backyard chicken farms, and on qualitative data collected on 28 poultry collectors, slaughterhouses and market retailers, using semi-structured interviews. The article examines the organization of poultry marketing chains in time and space, and shows how this may contribute to the spread of Highly Pathogenic Avian Influenza H5N1 in the small-scale poultry sector. The article also discusses the practices and strategies developed by value chain actors facing poultry mortality, with their economic and social determinants. More broadly, this study also illustrates how value chain analysis can contribute to a better understanding of the complex mechanisms associated with the spread of epidemics in rural communities. Copyright © 2013 Elsevier B.V. All rights reserved.

  10. Poland - Electricity and gas market development study and practical guidelines for using EU funds. Electricity sector analyses

    International Nuclear Information System (INIS)

    2004-12-01

    The present report is the final electricity sector analysis report in the project 'Poland - Electricity and gas market development study and practical guidelines for using EU funds'. As part of the project a number of quantitative analyses have been carried out for the electricity sector. The report presents the results of those electricity sector analyses. The present project aims at: 1. Identifying major issues relating to the restructuring and liberalization process in the Polish electricity and the gas sector, 2. Setting up an overview of the Polish electricity and natural gas sector, 3. Setting up scenarios for development of electricity and gas markets in the period to 2020, 4. Updating the Balmorel model with recent data for the Polish electricity system, 5. Analyzing future consequences of liberalization of energy markets for the producers, consumers and the Polish economy and society as a whole, 6. Presenting the possibilities and preparing a practical guide for using EU funds and community programmes for large infrastructure projects in the energy sector. (BA)

  11. Conception, definition, measuring procedure of grain size

    International Nuclear Information System (INIS)

    Yanagisawa, Kazuaki

    1976-12-01

    The conception, definition, measuring procedure of ''Grain Size'' were surveyed. A concept ''grain diameter'' was introduced after deriving a calculation formula for the grain diameter for using the Comparison (simple) and Intercept(detailed) procedure. As an example and putting into practice, the grain diameter determination was carried out by means of the Comparison procedure for a UO 2 pellet used in a densification experiment. (auth.)

  12. Practical methodologies for the calculation of capacity in electricity markets for wind energy

    International Nuclear Information System (INIS)

    Botero B, Sergio; Giraldo V, Luis Alfonso; Isaza C, Felipe

    2008-01-01

    Determining the real capacity of the generators in a power market is an essential task in order to estimate the actual system reliability, and to estimate the reward for generators due to their capacity in the firm energy market. In the wind power case, which is an intermittent resource, several methodologies have been proposed to estimate the capacity of a wind power emplacement, not only for planning but also for firm energy remuneration purposes. This paper presents some methodologies that have been proposed or implemented around the world in order to calculate the capacity of this energy resource.

  13. DEMOGRAPHIC VARIABILITY IN U.S. CONSUMER RESPONSIVENESS TO CARBONATED SOFT-DRINK MARKETING PRACTICES

    OpenAIRE

    Rhodes, Charles

    2010-01-01

    Using three years of Nielson Homescan and advertising data from 16 major metropolitan areas across the U.S. to construct a panel data set that follows weekly consumer purchasing behavior, this paper investigates the impact of marketing activities on a representative cross-section of U.S. consumers. Because many consumers do not participate in the market week-in and week-out, I apply Heckman’s econometric selection model to recover the impact of pricing, advertising, and promotion on a wide ra...

  14. Practical consequences of the liberalization of the natural gas market in the Netherlands

    International Nuclear Information System (INIS)

    Koenis, F.T.C.; Rouwhorst, H.; Kop, L.

    2000-01-01

    In four articles a first overview is given of the consequences for the Dutch natural gas industry of the liberalization of the natural gas market in Europe. In the first article attention is paid to the consequences for the organization and operation of the natural gas sector. In article 2 some (new and mainly financial) services that can be offered by natural gas trading companies in a liberalized market are discussed. In the third article technical consequences for the organization and management of the natural gas distribution system are outlined, while in article 4 the subject is the development of an open standard for gas meters

  15. Identification of Key Success Factors in the Marketing of Cosmetics Based on Knowledge, Attitude and Practice (KAP Analysis Using Topsis Technique (The Case of Iran

    Directory of Open Access Journals (Sweden)

    Mehdi Mohammadzadeh, Shirin Hashemi, Faranak Salmannejad, Tayebeh Ghari

    2017-09-01

    Full Text Available Background: Cosmetic products are one of the most important fields of consumer market. Strategic marketing plan and creating competitive advantages through recognizing of key success factors has become as a main core competency of active firms in this area. Based on this, the aim of our study was to identify the key success factors of cosmetic products' marketing in the Iran's market. Methods: To do this, knowledge, attitude, and practice (KAP of consumers in Iran were evaluated and key success factors were identified based on the mix marketing theory. Deep interviews and closed-ended questionnaires were used to collect data. The randomized sample population of this study was 1200 people. Results of KAP analysis were classified in seven clusters and then Topsis technique was used to analysis each cluster. Results: Results showed that there are a significant relationship between attitude and practice and also between knowledge and practice because of t-values greater than 1.96 and path coefficient greater than 0.1. Moreover, the results indicated that the most and the least important factors for success of cosmetics' marketing are place (distribution and dispensing and price, with sorted Cli of 0.9 and 0.1 respectively. Conclusion: It demonstrates that appropriate sales and distribution strategies, scientific and enough information and strong marketing at the point of purchase are the most important key success factors in the marketing of cosmetics, and price has a minimum drawing effect on cosmetics' marketing.

  16. Practices and constraints in Bambara Groundnut’s production, marketing and consumption in the Brong Ahafo and Upper East Regions of Ghana

    NARCIS (Netherlands)

    Berchie, J.N.; Adu-Dapaah, H.K.; Dankyi, A.A.; Plahar, W.A.; Nelson-Quartey, F.; Haleegoah, J.

    2010-01-01

    A study was undertaken to understand the practices and major constraints in bambara groundnut production, marketing and consumption in the Brong Ahafo (Transition) and Upper East (Guinea Savannah) Regions of Ghana. A total of 200 bambara producers, 33 marketers and 68 consumers were randomly chosen

  17. Fortalecimiento de la Red de Mujeres Rurales mediante la producción, procesamiento y comercialización de granos básicos Strengthening the Network of Rural Women through the production, processing and marketing of basic grains

    Directory of Open Access Journals (Sweden)

    Alejandra Bonilla Leiva

    2012-11-01

    Full Text Available El presente proyecto ha logrado incrementar la producción de granos básicos, su industrialización y comercializaciónparateneralternativasalimentarias y nutritivas, de modo que se fortalezca la soberanía alimentaria de las zonas rurales de Costa Rica. El impacto en lo local se expresa en el for talecimiento de los ingresos familiares de las personas involucradas en el proyecto, el incremento de la producción de granos, la industrialización producto de la transferencia de tecnología, el mejoramiento en la dieta y la generación de empleo para las mujeres, tanto en la producción de granos en el campo como en el manejo poscosecha y el procesamiento para la elaboración de productos empacados para el mercado. La generación de capacidades en las asociadas a la Red de Mujeres Rurales y el fortalecimiento de esta son logros del compromiso de las mujeres y el apoyo constante del proyecto. Por otra parte,se generó un producto a base de frijol y arroz con un alto valor nutritivo, que se ha vendido en ferias y algunos pequeños locales comerciales, y que se podrá distribuir en escuelas, centros infantiles y abastecedores locales. El impacto regional se da en la introducción del producto, cuyo principal consumidor meta es la población infantil y juvenil, ya que se busca mejorar sus hábitos alimenticios; posteriormente, se pretende extender al mercado nacional.This project was able to increase grain production, industrialization and marketing, to have food and nutrition alternatives to strengthen the food security of rural areas. The local impact is expressed in strengthening family income of the people involved in the project, the increase in grain production, industrialization technology transfer, diet improvement and employment generation for women, both in grain production in the field and in food processing. Capacity building in women associated to Rural Women’s Network was possible because of women’s commitment and the continued

  18. Using social marketing to address barriers and motivators to agricultural safety and health best practices.

    Science.gov (United States)

    Yoder, Aaron M; Murphy, Dennis J

    2012-01-01

    Social marketing is an intervention development strategy that pays considerable attention to barriers to and motivators for behavioral change or adoption of recommended behaviors. Barriers are obstacles that prevent individuals from changing or adopting behaviors and are often referred to as the "cons" or "costs" of doing something. Motivators, on the other hand, are factors that encourage individuals to change or adopt behaviors and are often referred to as the "pros," "benefits," or "influencing factors" of doing something. Importantly, social marketing does not target education or knowledge change as an end point; rather, it targets behavior change. Studies across several types of desired behaviors (e.g., smoking cessation, weight control, more exercise, sunscreen use, radon testing) using the Stages of Change model have found systematic relationships between stages of change and pros and cons of changing behavior. A review of literature identifies numerous research and intervention studies that directly reference social marketing in agricultural safety and health, studies that identify reasons why parents allow their children to be exposed to hazardous situations on the farm, and reasons why youth engage in risky behaviors, but only two studies were found that show evidence of systematically researching specific behavioral change motivating factors. The authors offer several suggestions to help address issues relating to social marketing and agricultural safety and health.

  19. Best Practices for New Product Pricing: Impact on Market Performance and Price Level under Different Conditions

    NARCIS (Netherlands)

    Ingenbleek, P.T.M.; Frambach, R.T.; Verhallen, T.M.M.

    2013-01-01

    To date, research on new product pricing has predominantly been approached as a choice between market skimming and penetration pricing. Despite calls for research that addresses other complexities in new product pricing, empirical research responding to these calls remains scarce. This paper

  20. Uneasy Bedfellows: Social Justice and Neo-Liberal Practice in the Housing Market

    Directory of Open Access Journals (Sweden)

    Andrew Martel

    2016-06-01

    Full Text Available The Australian state has ratified the Convention on the Rights of Persons with Disabilities (CRPD, which emphasizes a social justice-based, personalized service delivery model. The upcoming National Disability Insurance Scheme (NDIS reflects this model and aims to facilitate people living with a disability being able to access services while housed within the private residential market, a move away from a state-based combined residential/service care model. However, in Australia’s neo-liberal housing market government intervention tends to shy away from policies that overtly impose restrictions on private firms. Therefore, in the absence of a subsidy from the state, the CRPD is of limited use in encouraging private developers to improve the appropriateness of its new built stock for people with a disability. A more persuasive approach is to highlight the size, diversity, and economic power of the disability-friendly housing consumer market when housing provision is separated from disability care delivery. This paper examines the feasibility of sustaining innovation in the volume builder housing market by aligning accessibility promoting changes to the existing innovation channels within Australian firms, suggesting that the NDIS concentrate on assisting the housing industry transition to a make-to-order model from the current make-to-forecast one.

  1. Performance measurement of the agricultural marketing cooperatives : The gap between theory and practice

    NARCIS (Netherlands)

    Soboh, R.A.M.E.; Oude Lansink, A.; Giesen, G.; Dijk, van G.

    2009-01-01

    The performance of agricultural cooperatives depends on their business objectives, which are defined in different ways in the literature. We review the theoretical literature on the performance of agricultural marketing cooperatives. Studies can be divided into two classes, those that assume a

  2. Smokeless tobacco marketing and sales practices in Appalachian Ohio following federal regulations

    NARCIS (Netherlands)

    Klein, E.G.; Ferketich, A.K.; Abdel-Rasoul, M.; Kwan, M.P.; Kenda, L.; Wewers, M.E.

    2012-01-01

    Introduction: Smokeless tobacco (ST) use is increasingly prevalent among poor and vulnerable groups, especially rural males. Access to tobacco products, as well as marketing messages, is associated with tobacco usage. In June 2010, the Tobacco Control Act (TCA) marked the beginning of federal

  3. Can irrigation water use be guided by market forces? Theory and practice

    NARCIS (Netherlands)

    Hellegers, P.J.G.J.; Perry, C.J.

    2006-01-01

    This paper provides insight into the relevance of market forces to typical problems found in irrigated agriculture. It first considers the theoretical basis for the use of economic instruments, such as volumetric water charges and tradable water rights, then considers their usefulness in the context

  4. Social Media and Marketing Education: A Review of Current Practices in Curriculum Development

    Science.gov (United States)

    Brocato, E. Deanne; White, Nathan James; Bartkus, Kenneth; Brocato, Ashley Ann

    2015-01-01

    Given the presumed importance of social media to marketing, along with the apparent lack of research concerning social media curriculum development, the purpose of this study is to conduct a systematic analysis of social media curriculum through the evaluation of undergraduate course syllabi in the United States. This research is intended to…

  5. Putting advertising and marketing communications strategy into practice: Case of dutch companies

    NARCIS (Netherlands)

    A. Mosmans (Andy); W.J.M.I. Verbeke (Willem)

    1992-01-01

    textabstractWillem Verbeke and Andy Mosmans have undertaken a large survey of Dutch companies focusing on how effectively advertising and marketing communications compaigns are implemented. Their interesting results show, among other things, the extensive involvement of top management in advertising

  6. Recruiting Teachers Online: Marketing Strategies and Information Dissemination Practices of UK-Based Agencies

    Science.gov (United States)

    de Villiers, Rian; Books, Sue

    2009-01-01

    A review of the websites of 43 UK-based agencies that are recruiting teachers in South Africa and other countries finds that important information about what to expect often is missing. An analysis of the marketing strategies shows that agencies overall are promising schools thorough vetting of candidates and low fees, are promising prospective…

  7. 7 CFR 170.6 - How are potential market participants identified for the USDA Farmers Market?

    Science.gov (United States)

    2010-01-01

    ... (Continued) AGRICULTURAL MARKETING SERVICE (Standards, Inspections, Marketing Practices), DEPARTMENT OF AGRICULTURE (CONTINUED) MISCELLANEOUS MARKETING PRACTICES UNDER THE AGRICULTURAL MARKETING ACT OF 1946 USDA...? Potential market participants are recruited by AMS market management through local farm organizations in the...

  8. Penicillium verrucosum occurrence and Ochratoxin A contents in organically cultivated grain with special reference to ancient wheat types and drying practice

    DEFF Research Database (Denmark)

    Elmholt, S.; Rasmussen, Peter Have

    2005-01-01

    This study addresses the relationship between the ochratoxigenic strains of Penicillium verrucosum and ochratoxin A (OTA) contents in organically cultivated grain. It included 37 combined, non-dried grain samples from farmers with no drying facilities as well as 19 non-dried and 22 dried samples...... samples of spelt, which was significantly more contaminated by P. verrucosum than oats, wheat and barley. Though not statistically significant, the results also indicated that spelt was more contaminated than rye, which is usually regarded the most sensitive small grain cereal. No correlation was found...

  9. Marketing fundamentals.

    Science.gov (United States)

    Redmond, W H

    2001-01-01

    This chapter outlines current marketing practice from a managerial perspective. The role of marketing within an organization is discussed in relation to efficiency and adaptation to changing environments. Fundamental terms and concepts are presented in an applied context. The implementation of marketing plans is organized around the four P's of marketing: product (or service), promotion (including advertising), place of delivery, and pricing. These are the tools with which marketers seek to better serve their clients and form the basis for competing with other organizations. Basic concepts of strategic relationship management are outlined. Lastly, alternate viewpoints on the role of advertising in healthcare markets are examined.

  10. Implementing evidence-based practices for youth in an HMO: the roles of external ratings and market share.

    Science.gov (United States)

    Hamilton, John; Daleiden, Eric; Dopson, Sue

    2011-05-01

    A qualitative study of child clinicians in a non-profit HMO examined implementation of evidence-based practices (EBPs) for anxiety and oppositional defiant disorders using interviews and focus groups with 33 clinicians (97% of participants), and ethnography of emails and meetings. Analysis showed statistical measures of access and service-key elements of rating organizations' "report cards"- were central in creating "pressure" making transition to EBPs difficult. EBPs were secondary to access and service targets. "Research" and "statistics" were perceived as unrealistic, "literature" as lacking authority. Rating organizations should include outcome and fidelity metrics to align market share pressures with children's health.

  11. Land distribution and acquisition practices in Ghana’s cocoa frontier: The impact of a state-regulated marketing system

    DEFF Research Database (Denmark)

    Knudsen, Michael Helt; Fold, Niels

    2010-01-01

    Substantial differences in the size of landholdings among cocoa farmers in the Western Region – the last cocoa “frontier” in Ghana – are primarily a result of inheritance practices and the purchase of vast tracts of land by migrants in the initial period of the cocoa boom. Individual accumulation...... surplus from their higher volume of cocoa production into investments in non-farm activities and construction of new residential houses—and not in land acquisition based on market transactions. State regulation of the cocoa sector has spurred increased efficiency among private cocoa purchasing companies...

  12. Learning Business Practices from Peers : Experimental Evidence from Small-scale Retailers in an Emerging Market

    NARCIS (Netherlands)

    Dalton, Patricio; Rüschenpöhler, Julius; Uras, Burak; Zia, Bilal

    This paper studies whether small-scale businesses can learn and adopt protable practices of their successful peers. We identify such practices through a detailed business survey in urban Indonesia and disseminate the information to a randomly selected sample of small retailers through a

  13. The message development tool: a case for effective operationalization of messaging in social marketing practice.

    Science.gov (United States)

    Mattson, Marifran; Basu, Ambar

    2010-07-01

    That messages are essential, if not the most critical component of any communicative process, seems like an obvious claim. More so when the communication is about health--one of the most vital and elemental of human experiences (Babrow & Mattson, 2003). Any communication campaign that aims to change a target audience's health behaviors needs to centralize messages. Even though messaging strategies are an essential component of social marketing and are a widely used campaign model, health campaigns based on this framework have not always been able to effectively operationalize this key component, leading to cases where initiating and sustaining prescribed health behavior has been difficult (MacStravic, 2000). Based on an examination of the VERB campaign and an Australian breastfeeding promotion campaign, we propose a message development tool within the ambit of the social marketing framework that aims to extend the framework and ensure that the messaging component of the model is contextualized at the core of planning, implementation, and evaluation efforts.

  14. Newspaper advertising versus direct mail marketing in a family practice: a hands-on approach.

    Science.gov (United States)

    Godreau, C J

    1995-01-01

    This study compares newspaper advertising and direct mail marketing to attract private patients. Newsletter advertising was distributed to 92,251 homes throughout 1991 at a cost of $20,827.13. Newspaper advertising was conducted from August 28 to October 9, 1991 at a cost of $2,261.94. The newsletter attracted 101 new patients at a cost of $206.21 per patient and a mean response rate of 0.11%. No new patients were attracted through newspaper advertising.

  15. Strategies and Practices in Off-Label Marketing of Pharmaceuticals: A Retrospective Analysis of Whistleblower Complaints

    OpenAIRE

    Kesselheim, Aaron S.; Mello, Michelle M.; Studdert, David M.

    2011-01-01

    Editors' Summary Background Before a pharmaceutical company can market a new prescription drug in the US, the drug has to go through a long approval process. After extensive studies in the laboratory and in animals, the pharmaceutical company must test the drug's safety and efficacy in a series of clinical trials in which groups of patients with specific diseases are given the drug according to strict protocols. The results of these trials are reviewed by Federal Drug Administration (FDA, the...

  16. Breastfeeding status and marketing practices of baby food manufactured in nursing homes.

    Science.gov (United States)

    Mathur, G P; Pandey, P K; Mathur, S; Mishra, V K; Singh, K; Bhatt, O P; Loomba, R K; Luthra, C; Taneja, S; Kapoor, R

    1993-11-01

    In January 1993 in Kanpur, India, a survey of 7 private nursing homes revealed that infant formula was given to most newborns (52.4%). The most common brands included Lactogen-I, Milk Care, Raptakos, Dexolac Special Care, and Lactodex. Staff at 5 nursing homes gave prelacteal feeds (water, glucose water, and infant formula) to newborns when they were separated from their mothers. Staff at only 2 nursing homes gave the newborn to the mother immediately after delivery. The longest period between delivery and giving the newborn to the mother was 24 hours. All but one of the nursing homes did not know about the government policy and the recent bill that bars free or low-cost infant formula supplies to hospitals. The administration of the nursing homes did not inform the procurement department, in writing, of the government policy. 4 nursing homes bought low-cost supplies of infant formula from the companies. The companies sold the infant formula to the nursing homes at a price 48.3% to 86.7% lower than the market price. Medical stores inside or outside the nursing homes sold the infant formula to parents at the other 3 homes. The nursing homes used, on average, 2-50 kg/month. Nestle (Lactogen-I) and Dalmia Industries (Milk Care) had a monopoly in infant formula in 4 and 3 nursing homes, respectively. Infant formula was in stock in 5 nursing homes. None of the nursing homes gave mothers free or low-cost infant formula at discharge. Lower than market price and increased number of calls to the hospitals and physicians by company personnel were marketing techniques used by the manufacturers to maintain market share. These results show that, despite government policy and the bill, hospitals continue to use infant formula. The government should use the mass media to increase awareness about its policy on infant foods and the concept of the Baby Friendly Hospital.

  17. Entrepreneurship for Physicists; A practical guide to move inventions from university to market

    Science.gov (United States)

    Iannuzzi, Davide

    2017-10-01

    This book offers a concise analysis of the key ingredients that enable physicists to successfully move their idea from university to market, bringing added value to their customers. It dives into a set of theories, models, and tools that play fundamental roles in technology transfer including topics often neglected by other books including trust, communication, and persuasion. It also explains how most of the topics discussed are applicable to careers in a broader sense.

  18. The Doha Agricultural Market Access Negotiations: Remaining Conceptual, Practical, and Technical Issues

    OpenAIRE

    Wainio, John; Podbury, Troy

    2007-01-01

    Before the World Trade Organization's (WTO) Doha round of multilateral trade negotiations can be concluded negotiators will need to agree on a host of market access issues, including the size of tariff cuts, a methodology for opening tariff quotas in the case of products exempted from applying full tariff cuts, and the amount of flexibility to be provided under special and differential treatment for developing countries. Each of these issues harbours a number of complex problems that will hav...

  19. Practice and effectiveness of internal corporate governance mechanisms in Saudi Arabia Stock Market: A review of empirical evidence

    Directory of Open Access Journals (Sweden)

    Marai Awidat

    2017-01-01

    Full Text Available The aim of this paper is to shed light on the Saudi corporate governance code, its practices and effectiveness. To do so, the paper conducted a detailed review of the articles of the code related to internal corporate governance mechanisms and the previous studies regarding its effectiveness in Saudi stock market context. The main finding is that the provisions of Saudi corporate governance code are adequate. Annual reports (2009-2014 show an increase in the level of the compliance by listed companies, indicating that the code is achieving its aims. However, the empirical evidence seems to suggest that the code has an insignificant impact on company's performance and mitigating earnings management. The main reasons behind that are the following: the code is still in its early stages, there is weak legal enforcement, and there are also some social, cultural, and economic factors. Therefore, the code needs more time for good practice and improvement to achieve its purposes.

  20. An Analysis of Whistle-Blowers and Their Impact on Marketing Practices.

    Science.gov (United States)

    Montgomery, D. Cameron; Starkey, Paul L.

    1999-01-01

    Describes types of ethical situations in the workplace and types of whistleblowing in which employees might engage. Urges business educators to prepare their students for encounters with illegal or unethical employer practices. (SK)

  1. Labour recruitment practices and its class implications: comparing workers in Singapore’s segmented labour market

    OpenAIRE

    Ye, J.

    2013-01-01

    This paper contributes to the literature on labour migration by considering the class commonalities and differences as refracted through gender that are embedded within recruitment practices of different workers. Recent writings on the recruitment of labour migrants often distinguish between low-waged and middle-income workers without clearly addressing the the linkages between recruitment practices of both. By adopting a comparative framework between Bangladeshi male migrants and transnation...

  2. Connecting pre-marketing clinical research and medical practice : opinion-based study of core issues and possible changes in drug regulation

    NARCIS (Netherlands)

    Wieringa, N.F; Peschar, J.L.; Denig, P; de Graeff, P.A.; Vos, R

    2003-01-01

    Objectives: To identify core issues that contribute to the gap between pre-marketing clinical research and practice as seen from the perspective of medical practice, as well as possible changes and potential barriers for closing this gap. Methods: Interviews with 47 physicians and pharmacists who

  3. Produtividade de grãos e óleo de genótipos de amendoim para o mercado oleoquímico Grain and oil yield of peanut genotypes for the oil chemistry market

    Directory of Open Access Journals (Sweden)

    Roseane Cavalcanti dos Santos

    2012-03-01

    Full Text Available Linhagens de elite e cultivares de amendoim rasteiro foram avaliadas quanto às suas produtividades de grãos e de óleo, visando uma posterior indicação ao mercado de óleo comestível ou combustível. Os genótipos foram cultivados no período das águas, durante dois anos, em Barbalha, CE, sob o delineamento experimental de blocos ao acaso, com cinco repetições. A colheita foi efetuada entre 110 e 135 dias após o plantio. As variáveis analisadas foram produtividade em vagens, sementes e óleo. O óleo bruto foi extraído aplicando-se a tecnologia convencional de soxhlet, utilizando-se éter de petróleo como solvente. Posteriormente, procedeu-se às análises dos ácidos graxos por meio de cromatografia gasosa. Baseando-se nos ensaios de produção, os materiais de maior produção de grãos foram LViPE-06 e BRS Pérola Branca, com médias de 3,04 t ha-1 de vagens e 2,13 t ha-1 de sementes. Esses materiais também se destacaram para o segmento oleoquímico, baseando-se no teor de óleo e na relação de ácidos graxos O/L, que se situaram em 51% e 1,9, respectivamente.Top lines and cultivars of runner peanut genotypes were analyzed as to grain and oil yield, aiming further recommendation to edible or combustible oil market. The genotypes were cultivated during wet seasons for two years, at the city of Barbalha, state of Ceará, Brazil, by using a complete randomized block design with five replicates. The harvest took place from 110 to 135 days after planting. Pod, grain and oil yields were registered in each plot. Crude oil was extracted by soxhlet protocol, by using petroleum ether as a solvent. Afterwards, fatty acids were analyzed by gas chromatography. Based on yield tests, LViPE-06 and BRS Pérola Branca showed the highest grain yields, with pod and seed yield averages of 3.04 kg ha-1 and 2.13 kg ha-1, respectively. These genotypes also stood out as to oil chemistry industry, based on oil content and ratio of oleic/ linoleic fatty

  4. An Analysis of Strategic Marketing Practices of High-Growth U.S. Family Firms

    Directory of Open Access Journals (Sweden)

    Nancy Upton

    2004-10-01

    Full Text Available This paper presents an analysis of strategic marketing factors of Fast Growth family firms from the United States. Data reveal that Fast Growth Family Firms (FGFFs prefer a differentiation strategy in general and are more likely to adopt an early follower strategy when marketing new products or services. We found that rely on existing products, those that are older than three years to a great extent. However, they commit almost a third of sales to new products and services revealing that the businesses are adept at finding subsequent products and services to maintain their momentum in the marketplace. Further, it seems that about a third of new products are sustaining the hyper-growth rate of these firms. In addition to finding new products and services, fast growth family businesses must pursue new customers. Although some researchers have pointed to globalization as the impetus for fast growth, others have noted that family firms avoid the global marketplace. Our sample reveals that U.S. FGFFs are most likely to gain the majority of sales within the U.S. We found international sales significantly correlated with several factors including having an outsider on the board of directors and the use of agents and brokers.

  5. Market trends in baby skin care products and implications for clinical practice.

    Science.gov (United States)

    Gao, Xiang; Simpson, Eric L

    2014-01-01

    Although the U.S. pediatric skin care market is a $1.7 billion industry, little is known regarding the usage pattern of skin care products in very young children. We have begun to recognize that common over-the-counter skin care products may have positive or negative effects on skin barrier function. Thus, knowing what and how skin care products are used early in life is important. The goal of the current study was to better understand skin care product use in the United States using market research data. We found that the prevalence of use was greater than 50% for all skin care product categories and age groups. Premoistened cleansing wipes and cloths were the most frequently used product, followed by baby oil and lotion and body and baby powder. Baby bath and shampoo products were used at least five times per week per household, and caregivers generally preferred products that were fragrance-free and made for sensitive skin. Lower-income households reported a higher frequency of product use and were less likely to purchase fragrance-free products or ones that were made for sensitive skin. Our findings suggest that the prevalence of pediatric skin care product use is high and conflicts with current recommended skin care guidelines. Product use and preferences may also vary according to race and ethnicity and household income level. © 2014 Wiley Periodicals, Inc.

  6. Emerging Markets: Theory & Practice / Turkey’s Reforms Post 2001 Crisis

    Directory of Open Access Journals (Sweden)

    Duygu Uckun

    2010-01-01

    Full Text Available The global financial downturn of 2001 affected broad swaths of the increasingly interconnected global economy. The global effects of the economic downturn in the U.S. in 2008 showed that decoupling had not occurred to the extent many thought, and showed that indeed emerging market countries, including Turkey, were not immune from economic trouble in America. This paper addresses the question, whether the fiscal, financial, and regulatory reforms in Turkey after the 2001 economic crisis cushion the global financial crisis world is facing toward the end of the decade. In doing so we analyze the policies implemented by Turkey before and after the 2001 global economic crisis and identify the successes as well as failures of those reforms. The results of our research show that despite significant reforms in key economic and regulatory areas in the post-2001 crisis period, vulnerabilities remained; especially concerning the large current account deficit, volatility of exchange rates, increased private sector indebtedness, and persistent unemployment. These vulnerabilities will be visible in the deteriorating liquidity conditions in the global financial markets. We conclude by recommending infrastructure, education and health spending as well as restructuring of the economy to further attract FDI and avoid reliance on speculative foreign capital in order to achieve a more balanced and sustained growth in the long run.

  7. Public and Institutional Markets for ESCO Services: ComparingPrograms, Practices and Prformance

    Energy Technology Data Exchange (ETDEWEB)

    Hopper, Nicole; Goldman, Charles; McWilliams, Jennifer; Birr,Dave; Stoughton McMordie, Kate

    2005-03-01

    Throughout the U.S. energy services company (ESCO) industry's history, public and institutional sector customers have provided the greatest opportunities for ESCOs to develop projects. Generally speaking, these facilities are large, possess aging infrastructure, and have limited capital budgets for improvements. The convergence of these factors with strong enabling policy support makes performance contracting an attractive and viable option for these customers. Yet despite these shared characteristics and drivers, there is surprising variety of experience among public/institutional customers and projects. This collaborative study examines the public/institutional markets in detail by comparing the overarching models and project performance in the federal government and the ''MUSH'' markets municipal agencies (state/local government), universities/colleges, K-12 schools,and hospitals that have traditionally played host to much of the ESCO industry's activity. Results are drawn from a database of 1634 completed projects held in partnership by the National Association of Energy Services Companies and Lawrence Berkeley National Laboratory (the NAESCO/LBNL database), including 129 federal Super Energy Savings Performance Contracts (ESPC) provided by the Federal Energy Management Program (FEMP) (Strajnic and Nealon 2003). Project data results are supplemented by interviews with ESCOs.

  8. Certified Organic Agriculture in Mexico: Market Connections and Certification Practices in Large and Small Producers

    Science.gov (United States)

    Tovar, Laura Gomez; Martin, Lauren; Cruz, Manuel Angel Gomez; Mutersbaugh, Tad

    2005-01-01

    Certification within organic agriculture exhibits flexibility with respect to practices used to demonstrate that a product meets published quality standards. This case study of Mexican certified-organic agriculture finds two forms. Indigenous smallholders of southern Mexico undertake a low-input, process-oriented organic farming in which…

  9. Testing Times: Careers Market Policies and Practices in England and the Netherlands

    Science.gov (United States)

    Hughes, Deirdre; Meijers, Frans; Kuijpers, Marinka

    2015-01-01

    Careers work is a very political business. Since the early 1990s, successive governments in England and the Netherlands have persistently challenged those working in the careers sector to demonstrate the educational, social and economic value and impact of their work. In this context, the marketisation of career guidance policies and practices has…

  10. Grain preservation in SSSR

    International Nuclear Information System (INIS)

    Trisviatski, L.A.

    1973-01-01

    First the importance of cereals collected in the S.S.S.R., the reason why the government had to put in practice a storage chain, composed of large capacity store houses (200 000 metric tonnes, or more) is reminded. When climatic conditions result in wet harvested grains, cereals are dried either in state enterprise dryers (32 to 50 tonnes/hour) or in kolkhozes' dryers (2 to 16 tonnes/hour). A new type of drying with recycling, has been developped, economizing 10 to 15 p. 100. Then the possibilities offered by the technique of partial drying of very wet grains are studied and the preservation processes using fresh ventilation, or hot ventilation with drying effect are described. The question of silage of wet grains destined to animal consumption is then examined as well as preservation by sodium pyrosulfide; the use of propionic acid, little developped in SSSR, is studied now, just as storage with inert gas. The struggle technics against insects, either with chemical agents, or with irradiation are described. Finally the modalities of technicians formation, specialized in preservation, are discussed [fr

  11. Government intervention in health care markets is practical, necessary, and morally sound.

    Science.gov (United States)

    Nichols, Len M

    2012-01-01

    This essay makes the affirmative case for health reform by expounding on three fundamental points: (1) one moral case for expanding access to coverage and care to all is grounded in scriptural concepts of community and mutual obligation which continue to inform the American pursuit of justice; (2) the structure of PPACA springs from an appreciation of and approach to channeling market forces that was developed and proposed by a coalition of moderate and conservative Republican U.S. senators almost 20 years ago; (3) the most humane path to a better and more sustainable health system lies in implementing (and amending where appropriate) PPACA as fast and fully as we can. The purpose of this essay is to articulate why it is not possible to make our health system better, sustainable and serve us all without government playing specific and limited but absolutely crucial catalytic roles. © 2012 American Society of Law, Medicine & Ethics, Inc.

  12. M&A flows and the foreign exchange markets:practical experiences

    Directory of Open Access Journals (Sweden)

    Martijn A. Schrijvers

    2002-03-01

    Full Text Available The large cross-border Merger and Acquisition flows of the last three years were seen by financial markets as one of the factors behind movements in exchange rates. However, the extent to which an M&A-transaction actually leads to a foreignexchange transaction is dependent on the financing and transaction techniques used and is difficult to measure. In this article, we analyse which considerations underlie the decisions of corporate Treasurers regarding the financing of take-overs and the techniques to be used by forex transactions. We investigate the effect Treasurers believe M&A transactions have on exchange rates and examine whether different techniques make for different effects. The information was obtained through interviews with Treasurers of multinationals conducting large-scale M&A activities.

  13. Faith and business practice amongst Christian entrepreneurs in developing and emerging markets

    Directory of Open Access Journals (Sweden)

    Eric A. S. Wood

    2014-09-01

    Full Text Available This article examines the impact of faith on the business approach of Christian entrepreneurs in developing and emerging market settings. Special attention is given to the distinctive context for business in these environments (including high levels of poverty and corruption; the entrepreneurs’ responses, and how faith influences these responses. Focusing on the experience of two entrepreneurs out of a larger pool of 65, we found that faith appears to play an important role in shaping their priorities. Putting reputation before short-term profit, both entrepreneurs adopted a zero-tolerance policy towards corrupt dealing, and have become known for this stance. Both entrepreneurs also exhibit a sense of dependence on God that is greater than that documented amongst Christian entrepreneurs in developed countries, perhaps reflecting the challenges associated with their environments.

  14. Usability in product development practice; an exploratory case study comparing four markets.

    Science.gov (United States)

    van Kuijk, Jasper; van Driel, Liesbeth; van Eijk, Daan

    2015-03-01

    This study explored how usability was dealt with in four product development organizations active in different sectors: high-end automotive, professional printers and copiers, office coffee makers and fast moving consumer goods. The primary differentiators of the selected cases were whether they were targeting businesses or consumers and the degree of product complexity. Interviews with 19 product development practitioners were conducted, focussing on three topics: 1) the product development process and the integration of user involvement, 2) multidisciplinary teamwork, and 3) organizational attitude towards usability. Based on the interviews, context descriptions of the companies were created and barriers and enablers for usability were identified. To verify the findings and to discuss remaining issues a feedback workshop was held in which the primary contact from each company participated. The results indicate that differences in product-market combination lead to differences in organizational attitude towards usability. The prioritization of usability in an organization seems to be influenced by the degree of product complexity (complex products are more prone to suffer from usability issues) and whether developers think that usability is a purchase consideration for their clients. The product-market combination a company targets also affects the methods for user-centred design that a company can apply and that are relevant. What methods for user-centred design are used also seems to be influenced by the attitude towards usability: if usability is considered more important, methods that require more resources can be applied. Copyright © 2014 Elsevier Ltd and The Ergonomics Society. All rights reserved.

  15. Determination of the relevant market as a criterion of assessment of concentration effects in the practice of antitrust authorities

    Directory of Open Access Journals (Sweden)

    Daria Kostecka-Jurczyk

    2012-12-01

    Full Text Available Determining the relevant market is the first and the most important step in antimonopoly proceedings due to the fact that the market position of an enterprise is always determined from the relevant market perspective. In respect of mergers, establishing the relevant market is essential in analysing whether the aim of the concentration is to distort and limit competition on the market. The author of the article focuses on describing methods for determining the relevant market applied by antimonopoly authorities.

  16. PROBLEMS OF STRATEGY FORMATION IT-MARKETING, CRITERIA AND THE DECISIVE RULE OF THE INTEGRATION MODEL CHOICE IN ECONOMIC AND MARKETING PRACTICE OF THE ENTERPRISE

    Directory of Open Access Journals (Sweden)

    Natalia I. Reshetko

    2015-01-01

    Full Text Available In article value of IT marketing at the modern enterprise is estimated. Parameters ofan assessment of appeal of IT marketing forproduction structures according to which themanagement of manufacturing enterprisescan approach to this question reasonablyare given. In article various strategy of integration of IT marketing for the enterprises which are at various stages of developmentare also considered. The main emphasis is placed on the detailed description of thesestrategy, and also the factors promotingtheir effective introduction.

  17. Corrupt practices in chinese medical care: the root in public policies and a call for Confucian-market approach.

    Science.gov (United States)

    Fan, Ruiping

    2007-06-01

    This paper argues that three salient corrupt practices that mark contemporary Chinese health care, namely the over-prescription of indicated drugs, the prescription of more expensive forms of medication and more expensive diagnostic work-ups than needed, and illegal cash payments to physicians-i.e., red packages-result not from the introduction of the market to China, but from two clusters of circumstances. First, there has been a loss of the Confucian appreciation of the proper role of financial reward for good health care. Second, misguided governmental policies have distorted the behavior of physicians and hospitals. The distorting policies include (1) setting very low salaries for physicians, (2) providing bonuses to physicians and profits to hospitals from the excessive prescription of drugs and the use of more expensive drugs and unnecessary expensive diagnostic procedures, and (3) prohibiting payments by patients to physicians for higher quality care. The latter problem is complicated by policies that do not allow the use of governmental insurance and funds from medical savings accounts in private hospitals as well as other policies that fail to create a level playing field for both private and government hospitals. The corrupt practices currently characterizing Chinese health care will require not only abolishing the distorting governmental policies but also drawing on Confucian moral resources to establish a rightly directed appreciation of the proper place of financial reward in the practice of medicine.

  18. Searching for long-term trends in prehistoric manuring practice. δ15N analyses of charred cereal grains from the 4th to the 1st millennium BC

    DEFF Research Database (Denmark)

    Kanstrup, Marie; Holst, M.K.; Jensen, Peter Mose

    2014-01-01

    -base-acid) induced an average δ15N offset of 0.7‰ (pre-treated sample > non pre-treated sample). This has not previously been reported. Methodological advancements are needed to remedy this issue and provide consensus about appropriate pre-treatment of grain samples from archaeological sites. We conclude that N...

  19. Introduction to Special issue of Journal of Business & Industrial Marketing: Contemporary Purchasing Practices

    OpenAIRE

    Hingley, Martin

    2017-01-01

    Purpose This conceptual article details the evolution of purchasing research, and describes the increasing integration of purchasing with other strategic functions, in order to identify key trends in purchasing practices, together with their implications for purchasing research. Design/methodology/approach This study takes a conceptual approach and reviews prior literature to describe the field and predict future developments. Findings Purchasing is increasingly integrated wi...

  20. The practice of pre-marketing safety assessment in drug development.

    Science.gov (United States)

    Chuang-Stein, Christy; Xia, H Amy

    2013-01-01

    The last 15 years have seen a substantial increase in efforts devoted to safety assessment by statisticians in the pharmaceutical industry. While some of these efforts were driven by regulations and public demand for safer products, much of the motivation came from the realization that there is a strong need for a systematic approach to safety planning, evaluation, and reporting at the program level throughout the drug development life cycle. An efficient process can help us identify safety signals early and afford us the opportunity to develop effective risk minimization plan early in the development cycle. This awareness has led many pharmaceutical sponsors to set up internal systems and structures to effectively conduct safety assessment at all levels (patient, study, and program). In addition to process, tools have emerged that are designed to enhance data review and pattern recognition. In this paper, we describe advancements in the practice of safety assessment during the premarketing phase of drug development. In particular, we share examples of safety assessment practice at our respective companies, some of which are based on recommendations from industry-initiated working groups on best practice in recent years.

  1. Sun Exposure, Sun-Related Symptoms, and Sun Protection Practices in an African Informal Traditional Medicines Market.

    Science.gov (United States)

    Wright, Caradee Y; Reddy, Tarylee; Mathee, Angela; Street, Renée A

    2017-09-28

    Informal workers in African market trade have little formal protection against sun exposure. We aimed to examine sun exposure, sun-related symptoms, and sun protection practices in an informal occupational setting. Trained fieldworkers asked 236 workers in the Warwick Junction market about their workplace, skin and eye sensitivity and skin colour, symptoms faced at work during the summer due to heat, and preventive measures. Data were analyzed using univariate logistic regression to assess the effect of gender and the risk of experiencing symptoms to sun exposure in relation to pre-existing diseases and perception of sun exposure as a hazard. Of the 236 participants, 234 were Black African and 141 (59.7%) were female. Portable shade was the most commonly used form of sun protection (69.9%). Glare from the sun (59.7%) and excessive sweating (57.6%) were commonly reported sun-related health symptoms. The use of protective clothing was more prevalent among those who perceived sun exposure as a hazard ( p = 0.003). In an informal occupational setting, sun exposure was high. Protective clothing and portable shade to eliminate heat and bright light were self-implemented. Action by local authorities to protect informal workers should consider sun exposure to support workers in their efforts to cope in hot weather.

  2. Sun Exposure, Sun-Related Symptoms, and Sun Protection Practices in an African Informal Traditional Medicines Market

    Directory of Open Access Journals (Sweden)

    Caradee Y. Wright

    2017-09-01

    Full Text Available Informal workers in African market trade have little formal protection against sun exposure. We aimed to examine sun exposure, sun-related symptoms, and sun protection practices in an informal occupational setting. Trained fieldworkers asked 236 workers in the Warwick Junction market about their workplace, skin and eye sensitivity and skin colour, symptoms faced at work during the summer due to heat, and preventive measures. Data were analyzed using univariate logistic regression to assess the effect of gender and the risk of experiencing symptoms to sun exposure in relation to pre-existing diseases and perception of sun exposure as a hazard. Of the 236 participants, 234 were Black African and 141 (59.7% were female. Portable shade was the most commonly used form of sun protection (69.9%. Glare from the sun (59.7% and excessive sweating (57.6% were commonly reported sun-related health symptoms. The use of protective clothing was more prevalent among those who perceived sun exposure as a hazard (p = 0.003. In an informal occupational setting, sun exposure was high. Protective clothing and portable shade to eliminate heat and bright light were self-implemented. Action by local authorities to protect informal workers should consider sun exposure to support workers in their efforts to cope in hot weather.

  3. Traineeships industrial and professional practice as effective mechanism of marketing of the scientific and research institute

    Directory of Open Access Journals (Sweden)

    Szafran Krzysztof

    2017-03-01

    Full Text Available The following paper presents executed at the Institute of Aviation in Warsaw student internship program and a program of industrial internships for young researchers technical universities of the country and from abroad. Many years of experience staff and a modern database of certified, modern laboratories can convey knowledge, the level of which is highly esteemed in the world. Conducted new projects and specialized training organizations in the design and maintenance of the Institute of Aviation enable trainees to familiarize themselves with modern technologies in the wider area around the aviation. The author presented the work program proposed the possibility of potential trainees in the laboratories of aerodynamics, strength, testing equipment and installation of air, environmental and motor. Posted framework programs, which are carried out by students and trainees. At the end of the shows achievements, and plans for the future. Run this way MARKETING Aviation Institute allows popularize unit in the country and abroad. Measurable benefits include contacts with similar companies in the world, as well as gaining a new perspective valuable employees.

  4. Healthy characters? An investigation of marketing practices in children's food advertising.

    Science.gov (United States)

    Castonguay, Jessica; Kunkel, Dale; Wright, Paul; Duff, Caroline

    2013-01-01

    To determine the nutritional quality of foods advertised with familiar children's characters and health-related messages. Children's programming aired on the most popular broadcast and cable channels during 2011 was sampled to form a composite weekday and weekend day. All food advertisements (ads) included in this programming were content analyzed. Five hundred seventy-seven food ads. Familiar characters promoting products were either trade or licensed characters. A product's nutritional quality was determined using the United States Department of Health and Human Services' categorizations, based on the frequency foods should be consumed. Health cues were present when a food was claimed to be healthy, physical activity was depicted, or the product was associated with fruit. Frequencies and chi square analyses were conducted; P targeting children use a familiar character. The majority of these ads (72%) promote foods of low nutritional quality, yet 53% employ a health-related message. Familiar characters proliferate in food advertising to children, yet marketers do not adhere to recommendations that characters promote strictly healthy foods. Future research is needed to investigate effects and inform policy decisions in this realm. Copyright © 2013 Society for Nutrition Education and Behavior. Published by Elsevier Inc. All rights reserved.

  5. Practices of traditional beef farmers in their production and marketing of cattle in Zambia.

    Science.gov (United States)

    Mumba, Chisoni; Häsler, Barbara; Muma, John B; Munyeme, Musso; Sitali, Doreen Chilolo; Skjerve, Eystein; Rich, Karl M

    2018-01-01

    Understanding the practices of traditional cattle farmers in developing countries is an important factor in the development of appropriate, pro-poor disease control policies, and in formulating regional-specific production incentives that can improve productivity. This paper describes the production, husbandry practices, economics, and constraints of traditional cattle farming in Zambia. A cross-sectional study design was used to obtain data from traditional cattle farmers (n = 699) using a structured questionnaire. Data analyses were carried out using SPSS and STATA statistical packages. The results revealed that the majority [65% (95% CI: 59.3-71.1)] of farmers practised a transhumant cattle herding system under communal grazing. In these transhumant herding systems, animal husbandry and management systems were found to be of poor quality, in terms of supplementary feeding, vaccination coverage, deworming, uptake of veterinary services, usage of artificial insemination, and dip tanks all being low or absent. East Coast Fever was the most common disease, affecting 60% (95% CI: 56.4-63.7) of farmers. Cattle sales were low, as farmers only sold a median of two cattle per household per year. Crop farming was found to be the main source of farm income (47%) in agro-pastoralist communities, followed by cattle farming (28%) and other sources (25%). The median cost of production in the surveyed provinces was reported at US$316, while that of revenue from cattle and cattle products sales was estimated at US$885 per herd per year. This translates to an estimated gross margin of US$569, representing 64.3% of revenue.There is considerable diversity in disease distribution, animal husbandry practices, economics, and challenges in traditional cattle production in different locations of Zambia. Therefore, to improve the productivity of the traditional cattle sub-sector, policy makers and stakeholders in the beef value chain must develop fit-for-purpose policies and

  6. Affiliate marketing

    OpenAIRE

    Ureš, Michal

    2012-01-01

    This bachelor's thesis focuses on the topic of online affiliate marketing from the perspective of an internet entrepreneur. In the first, theoretical part, it characterizes the affiliate marketing, describes different, significant affiliate solutions in the Czech market and opportunities for their implementations. In the second, practical part, it concentrates mainly on an affiliate program of a company called GameLeader, s.r.o. It analyses expectations of the business from the implementation...

  7. Evaluating whether direct-to-consumer marketing can increase demand for evidence-based practice among parents of adolescents with substance use disorders: rationale and protocol.

    Science.gov (United States)

    Becker, Sara J

    2015-02-10

    Fewer than one in 10 adolescents with substance use disorders (ASUDs) will receive specialty treatment, and even fewer will receive treatment designated as evidence-based practice (EBP). Traditional efforts to increase the utilization of EBP by ASUDs typically focus on practitioners-either in substance use clinics or allied health settings. Direct-to-consumer (DTC) marketing that directly targets parents of ASUDs represents a potentially complementary paradigm that has yet to be evaluated. The current study is the first to evaluate the relevance of a well-established marketing framework (the Marketing Mix) and measurement approach (measurement of perceived service quality [PSQ]) with parents of ASUDs in need of treatment. A mixed-methods design is employed across three study phases, consistent with well-established methods used in the field of marketing science. Phase 1 consists of formative qualitative research with parents (and a supplementary sample of adolescents) in order to evaluate and potentially adapt a conceptual framework (Marketing Mix) and measure of PSQ. Phase 2 is a targeted survey of ASUD parents to elucidate their marketing preferences, using the adapted Marketing Mix framework, and to establish the psychometric properties of the PSQ measure. The survey will also gather data on parents' preferences for different targeted marketing messages. Phase 3 is a two-group randomized controlled trial comparing the effectiveness of targeted marketing messages versus standard clinical information. Key outcomes will include parents' ratings of PSQ (using the new measure), behavioral intentions to seek out information about EBP, and actual information-seeking behavior. The current study will inform the field whether a well-established marketing framework and measurement approach can be used to increase demand for EBP among parents of ASUDs. Results of this study will have the potential to immediately inform DTC marketing efforts by professional organizations

  8. Gender policies and advertising and marketing practices that affect women's health

    Directory of Open Access Journals (Sweden)

    Belén C. Saiz

    2013-06-01

    of women as the target group of institutional gender awareness campaigns proves that the gender perspective still lacks the promotion of shared responsibilities between men and women. There is a need for institutions that act as ‘policy watchdogs’ to control the gender biases in mass media and pharmaceutical marketing as well as to ensure the proper implementation and maintenance of Spanish equality laws.

  9. Gender policies and advertising and marketing practices that affect women's health.

    Science.gov (United States)

    Cambronero-Saiz, Belén

    2013-06-26

    proves that the gender perspective still lacks the promotion of shared responsibilities between men and women. There is a need for institutions that act as 'policy watchdogs' to control the gender biases in mass media and pharmaceutical marketing as well as to ensure the proper implementation and maintenance of Spanish equality laws.

  10. Gender policies and advertising and marketing practices that affect women's health

    Science.gov (United States)

    Cambronero-Saiz, Belén

    2013-01-01

    target group of institutional gender awareness campaigns proves that the gender perspective still lacks the promotion of shared responsibilities between men and women. There is a need for institutions that act as ‘policy watchdogs’ to control the gender biases in mass media and pharmaceutical marketing as well as to ensure the proper implementation and maintenance of Spanish equality laws. PMID:23806207

  11. Grain Handling and Storage.

    Science.gov (United States)

    Harris, Troy G.; Minor, John

    This text for a secondary- or postecondary-level course in grain handling and storage contains ten chapters. Chapter titles are (1) Introduction to Grain Handling and Storage, (2) Elevator Safety, (3) Grain Grading and Seed Identification, (4) Moisture Control, (5) Insect and Rodent Control, (6) Grain Inventory Control, (7) Elevator Maintenance,…

  12. Grain Grading and Handling.

    Science.gov (United States)

    Rendleman, Matt; Legacy, James

    This publication provides an introduction to grain grading and handling for adult students in vocational and technical education programs. Organized in five chapters, the booklet provides a brief overview of the jobs performed at a grain elevator and of the techniques used to grade grain. The first chapter introduces the grain industry and…

  13. Social Guerilla marketing

    OpenAIRE

    Hejkalová, Tereza

    2011-01-01

    The diploma thesis deals with the social guerrilla marketing and its aim is to analyze the social guerrilla campaigns and to evaluate the suitability of the guerilla marketing for the social issues. The theoretical part describes marketing communications, new trends in communication, including guerrilla marketing, and also social marketing and social guerrilla marketing. The practical part includes the market research of guerrilla campaigns. The chosen campaigns are introduced and afterwards ...

  14. The Evolution of the Whole Grain Partnership in Denmark

    DEFF Research Database (Denmark)

    Greve, Carsten; Neess, Rikke Iben

    This paper is about the evolution of the Whole Grain Partnership in Denmark. The partnership’s objective is to increase public health by encouraging Danes to eat more whole grain. The partnership also provides a business opportunity for the food industry to expand the market for whole grain...... products. The Whole Grain Partnership is a campaign organization supported by 35 partners from government, health NGOs and the food industry. A public‐private partnership holds much promise and presents an exciting opportunity to increase whole grain intake for the benefit of public health. Before...... the Danish Whole Grain Partnership was established in January 2008, Danes ate on average only 36 grams of whole grain per day per 10MJ (mega joules). Today, Danes eat on average 63 grams of whole grain per day per 10MJ. 30% of the population now eats the recommended intake of 75 grams of whole grain per day...

  15. Development of Niobium Boron grain retainer for aluminium silicon alloys

    OpenAIRE

    Nowak, Magdalena

    2011-01-01

    This thesis was submitted for the degree of Doctor of Philosophy and awarded by Brunel University Aluminium castings with a large grain structure have poor mechanical properties which are primarily due to casting defects as opposed to fine grain structure. The grain refinement practice using chemical addition is well established for wrought alloys, however in the case of casting alloys, the practice of adding grain refiners and the impact on castability is not well established. The additio...

  16. People's initiative to counteract misinformation and marketing practices: the Pembo, Philippines, breastfeeding experience, 2006.

    Science.gov (United States)

    Salud, M A Lourdes B; Gallardo, Josephine I; Dineros, Juliana A; Gammad, Alma F; Basilio, Juanita; Borja, Vicenta; Iellamo, Alessandro; Worobec, Lana; Sobel, Howard; Olivé, Jean-Marc

    2009-08-01

    The Philippines is among 42 countries accounting for 90% of under 5-year-old deaths. Only 16% of 4 to 5 month old Filipinos exclusively breastfeed. In 2006, almost $100 million was spent advertising formula in the Philippines. To counter widespread misinformation and improve breastfeeding a peer counseling intervention was developed to target mothers with infants less than 2 months of age who were not exclusively breastfeeding or had difficulty breastfeeding. Participants received 3 peer counseling visits. At baseline and 3 weeks later, 24-hour food recalls for infants were collected. The number of exclusively formula-fed infants decreased seven-fold (P < .001). Mixed-fed infants decreased 37% (P < .001). Overall, of the 148 nonexclusively breastfeeding infants, 69.5% had changed feeding methods after 3 home visits, 76% of whom to exclusive breastfeeding. Community-based peer counseling was associated with a drastic improvement of exclusive breastfeeding practices. This intervention evolved and became sustainable by engaging political figures, cities, and communities throughout the process. In 2 years, the Department of Health, World Health Organization (WHO) program has scaled up to improve health service delivery for 161,612 persons in depressed urban communities in the Philippines.

  17. Are all "research fields" equal? Rethinking practice for the use of data from crowdsourcing market places.

    Science.gov (United States)

    Gleibs, Ilka H

    2017-08-01

    New technologies like large-scale social media sites (e.g., Facebook and Twitter) and crowdsourcing services (e.g., Amazon Mechanical Turk, Crowdflower, Clickworker) are impacting social science research and providing many new and interesting avenues for research. The use of these new technologies for research has not been without challenges, and a recently published psychological study on Facebook has led to a widespread discussion of the ethics of conducting large-scale experiments online. Surprisingly little has been said about the ethics of conducting research using commercial crowdsourcing marketplaces. In this article, I focus on the question of which ethical questions are raised by data collection with crowdsourcing tools. I briefly draw on the implications of Internet research more generally, and then focus on the specific challenges that research with crowdsourcing tools faces. I identify fair pay and the related issue of respect for autonomy, as well as problems with the power dynamic between researcher and participant, which has implications for withdrawal without prejudice, as the major ethical challenges of crowdsourced data. Furthermore, I wish to draw attention to how we can develop a "best practice" for researchers using crowdsourcing tools.

  18. Safe male circumcision in Botswana: tension between traditional practices and biomedical marketing.

    Science.gov (United States)

    Katisi, Masego; Daniel, Marguerite

    2015-01-01

    Botswana has been running Safe Male Circumcision (SMC) since 2009 and has not yet met its target. Donors like the US Centers for Disease Control and Prevention and Africa Comprehensive HIV/AIDS Partnership (funded by the Gates Foundation) in collaboration with Botswana's Ministry of Health have invested much to encourage HIV-negative men to circumcise. Demand creation strategies make use of media and celebrities. The objective of this paper is to explore responses to SMC in relation to circumcision as part of traditional initiation practices. More specifically, we present the views of two communities in Botswana on SMC consultation processes, implementation procedures and campaign strategies. The methods used include participant observation, in-depth interviews with key stakeholders (donors, implementers and Ministry officials), community leaders and men in the community. We observe that consultation with traditional leaders was done in a seemingly superficial, non-participatory manner. While SMC implementers reported pressure to deliver numbers to the World Health Organization, traditional leaders promoted circumcision through their routine traditional initiation ceremonies at breaks of two-year intervals. There were conflicting views on public SMC demand creation campaigns in relation to the traditional secrecy of circumcision. In conclusion, initial cooperation of local chiefs and elders turned into resistance.

  19. A new form of nicotine retailers: a systematic review of the sales and marketing practices of vape shops.

    Science.gov (United States)

    Lee, Joseph G L; Orlan, Elizabeth N; Sewell, Kerry B; Ribisl, Kurt M

    2017-12-05

    Retailers that primarily or exclusively sell electronic cigarettes (e-cigarettes) or vaping products represent a new category of tobacco retailer. We sought to identify (a) how vape shops can be identified and (b) sales and marketing practices of vape shops. A medical librarian iteratively developed a search strategy and in February 2017 searched seven academic databases (ABI/INFORM Complete, ECONLit, Embase, Entrepreneurship, PsycINFO, PubMed/MEDLINE and Scopus). We hand searched Tobacco Regulatory Science and Tobacco Prevention & Cessation . We used dual, independent screening. Records were eligible if published in 2010 or later, were peer-reviewed journal articles and focused on vape shops. We used dual, independent data abstraction and assessed risk of bias. Of the 3605 records identified, 22 were included. We conducted a narrative systematic review. Researchers relied heavily on Yelp to identify vape shops. Vape shop owners use innovative marketing strategies that sometimes diverge from those of traditional tobacco retailers. Vape shop staff believe strongly that their products are effective harm-reduction products. Vape shops were more common in areas with more White residents. Vape shops represent a new type of retailer for tobacco products. Vape shops have potential to promote e-cigarettes for smoking cessation but also sometimes provide inaccurate information and mislabelled products. Given their spatial patterning, vape shops may perpetuate inequities in tobacco use. The growing literature on vape shops is complicated by researchers using different definitions of vape shops (eg, exclusively selling e-cigarettes vs also selling traditional tobacco products). © Article author(s) (or their employer(s) unless otherwise stated in the text of the article) 2017. All rights reserved. No commercial use is permitted unless otherwise expressly granted.

  20. Marketing and Student Recruitment Practices at Four-Year and Two-Year Institutions, 2011. Noel-Levitz Report on Undergraduate Trends in Enrollment Management

    Science.gov (United States)

    Noel-Levitz, Inc, 2011

    2011-01-01

    What's working in student recruitment and marketing at the undergraduate level? To find out, Noel-Levitz conducted a 97-item, Web-based poll in April of 2011 as part of the firm's continuing series of benchmark polls for higher education. Among the findings: (1) The "top 10" most effective practices in 2011--across public and private, two-year and…

  1. The Prevalence and Marketing of Electronic Cigarettes in Proximity to At-Risk Youths: An Investigation of Point-of-Sale Practices near Alternative High Schools

    Science.gov (United States)

    Miller, Stephen; Pike, James; Chapman, Jared; Xie, Bin; Hilton, Brian N.; Ames, Susan L.; Stacy, Alan W.

    2017-01-01

    This study examines the point-of-sale marketing practices used to promote electronic cigarettes at stores near schools that serve at-risk youths. One hundred stores selling tobacco products within a half-mile of alternative high schools in Southern California were assessed for this study. Seventy percent of stores in the sample sold electronic…

  2. Genetic Architecture of Grain Chalk in Rice and Interactions with a Low Phytic Acid Locus

    Science.gov (United States)

    Grain quality characteristics have a major impact on the value of the harvested rice crop. In addition to grain dimensions which determine rice grain market classes, translucent milled kernels are also important for assuring the highest grain quality and crop value. Over the last several years, ther...

  3. Relationship marketing as a modern marketing concept

    Directory of Open Access Journals (Sweden)

    Bolotnaya Oksana

    2015-10-01

    Full Text Available The article presents the results of scientific and practical justification of the relevance of using the concept of marketing of relations in modern market conditions and identifies the content and factors of customer loyalty.

  4. Benzidine-based dyes: effects of industrial practices, regulations, and world trade on the biological stains market.

    Science.gov (United States)

    Dapson, R W

    2009-06-01

    One of the most sweeping changes in the dye industry since the advent of synthetic dyes grew out of the health risks associated with benzidine. Dyes made from benzidine and its derivatives were used around the world until adverse health effects become incontrovertible. Workers and family members of workers involved in production and use of benzidine-based dyes had a high incidence of bladder cancer. Following publication of several reports documenting this health hazard, dye makers in the USA, Europe, and Japan phased these dyes out of production in the 1970s. Government regulations lent legal support for these voluntary initiatives. Two strategies subsequently evolved to compensate: developed nations brought alternative substances to market while emerging countries increased production of carcinogenic dyes and sold them at discount prices around the world. Nearly all dye manufacturing now has moved away from nations whose costs of production and compliance rendered them unable to compete. The purpose of this brief review is to publicize the health risks associated with dyes made from benzidine and its congeners, and to alert all companies and end users handling these dyes for biomedical applications that composition of the product and lot-to-lot variability may be problematic because of the manufacturing and distribution practices of the countries where they are produced.

  5. Practical aspects of treatment with target specific anticoagulants: initiation, payment and current market, transitions, and venous thromboembolism treatment.

    Science.gov (United States)

    Mahan, Charles E

    2015-04-01

    Target specific anticoagulants (TSOACs) have recently been introduced to the US market for multiple indications including venous thromboembolism (VTE) prevention in total hip and knee replacement surgeries, VTE treatment and reduction in the risk of stroke in patients with non-valvular atrial fibrillation (NVAF). Currently, three TSOACs are available including rivaroxaban, apixaban, and dabigatran with edoxaban currently under Food and Drug Administration review for VTE treatment and stroke prevention in NVAF. The introduction of these agents has created a paradigm shift in anticoagulation by considerably simplifying treatment and anticoagulant initiation for patients by giving clinicians the opportunity to use a rapid onset, rapid offset, oral agent. The availability of these rapid onset TSOACs is allowing for outpatient treatment of low risk pulmonary embolism and deep vein thrombosis which can greatly reduce healthcare costs by avoiding inpatient hospitalizations and treatment for the disease. Additionally with this practice, the complications of an inpatient hospitalization may also be avoided such as nosocomial infections. Single-agent approaches with TSOACs represent a paradigm shift in the treatment of VTE versus the complicated overlap of a parenteral agent with warfarin. Transitions between anticoagulants, including TSOACs, are a high-risk period for the patient, and clinicians must carefully consider patient characteristics such as renal function as well as the agents that are being transitioned. TSOAC use appears to be growing slowly with improved payment coverage throughout the US.

  6. [Patients who are in danger of being dropped from the labour-market. A study from family practice].

    Science.gov (United States)

    Claussen, B; Nygård, J F

    1994-06-20

    During one week, 60 general practitioners in different parts of Norway registered those of their patients whom they believed were in danger of falling out of the labour market. Patients who risked losing their job completely constituted 12% (95% confidence interval 10-14%) of all patients aged 16-66 years. The fear of possible permanent lack of employment arose in connection with plans for a disability pension in 39% of the patients, vocational rehabilitation in 18%, current unemployment in 18% and long-term sickness certification in 16%. The doctors considered a disability pension in the case of only a quarter of the patients, while more patients, one third, had plans to apply for one. The doctors did not seem to act as promoters of early retirement. On the contrary, they often recommended vocational rehabilitation, even though earlier studies have shown that doctors are generally pessimistic about the chances of success in present day Norway. If the Government wants the doctors' help in promoting its policy of employment rather than social security benefit it will have to take practical steps to support their efforts to encourage vocational rehabilitation.

  7. Implementation of a programme to market a complementary food supplement (Ying Yang Bao) and impacts on anaemia and feeding practices in Shanxi, China.

    Science.gov (United States)

    Sun, Jing; Dai, Yaohua; Zhang, Shuaiming; Huang, Jian; Yang, Zhenyu; Huo, Junsheng; Chen, Chunming

    2011-10-01

    In China, a full fat soy powder mixed with multiple micronutrient powders (Ying Yang Bao (YYB)) was developed, and the efficacy of YYB was shown in controlling anaemia and improving child growth and development. However, prior to 2008, there was no sustainable way to provide YYB to vulnerable populations, except through free distribution by the government. This study was to test the concept of public-private partnership (PPP) to deliver YYB and to evaluate the effectiveness of marketing YYB through PPP. Programme activities included development of a complementary food supplement (CFS) national standard, product concept test, product development and marketing, behavior change communication, monitoring and evaluation. Baseline and end-line surveys were used to evaluate product awareness, purchasing and the impacts of the project on anaemia and feeding practices. A Chinese CFS standard was approved. Caregivers and their 6- to-24-month-old children participated in the baseline (n=226) and the end-line survey (n=221). A concept test at the baseline survey showed that 78% of caregivers were willing to buy YYB at 0.1 USD. After developing the product and implementing the intervention for 8 months, 59.6% of surveyed caregivers purchased YYB. While not significant, the prevalence of anaemia was marginally lower at the end line (28.8%) than at the baseline (36.2%). For those purchasing YYB, the risk of anaemia was significantly reduced by 87% of odds (Pend-line survey found that feeding practices had improved significantly following the intervention. An enabling policy and regulatory environment in which CFSs are defined and parameters for appropriate marketing are identified as a prerequisite for marketing YYB or other nutritious CFS. Public and private advocacy and marketing could successfully increase awareness of YYB and access and use through market channels. The YYB project may be effective for reducing anaemia and improving feeding practices. © 2011 Blackwell

  8. Microbiota of kefir grains

    Directory of Open Access Journals (Sweden)

    Tomislav Pogačić

    2013-03-01

    Full Text Available Kefir grains represent the unique microbial community consisting of bacteria, yeasts, and sometimes filamentous moulds creating complex symbiotic community. The complexity of their physical and microbial structures is the reason that the kefir grains are still not unequivocally elucidated. Microbiota of kefir grains has been studied by many microbiological and molecular approaches. The development of metagenomics, based on the identification without cultivation, is opening new possibilities for identification of previously nonisolated and non-identified microbial species from the kefir grains. Considering recent studies, there are over 50 microbial species associated with kefir grains. The aim of this review is to summarise the microbiota composition of kefir grains. Moreover, because of technological and microbiological significance of the kefir grains, the paper provides an insight into the microbiological and molecular methods applied to study microbial biodiversity of kefir grains.

  9. Agricultural Marketing. Student Reference. Volume 12, Number 10. Agdex 810, Catalog Number AG-81-S.

    Science.gov (United States)

    Denker, Robert

    This student guide in agricultural marketing is designed to accompany the lessons in the curriculum unit, "Instructor's Guide in Agricultural Marketing" (CE 025 683). There are six sections in the student guide: (1) Introduction to Marketing; (2) Marketing Cash Grains; (3) Marketing Grain with a Protected Price; (4) Marketing Cash Livestock; (5)…

  10. UK Higher Education Viewed through the Marketization and Marketing Lenses

    Science.gov (United States)

    Nedbalová, Eva; Greenacre, Luke; Schulz, John

    2014-01-01

    This paper uses the Economic Market mechanisms and the 4P Marketing Mix as lenses to review the context of UK higher education (HE) and to explore the relationship between the market and marketing disciplines and practice. Four Economic Market mechanisms--autonomy, competition, price and information--are contrasted with the four Ps of marketing:…

  11. Student Recruitment for the Mobile Generation : An Exploratory Study of Mobile Marketing Practices in the International Higher Education Industry

    OpenAIRE

    Zinn, Marian; Johansson, Helen

    2015-01-01

    Background: In an increasingly market-driven and global higher education industry, characterized by growing international competition and the emergence of disruptive mobile technologies, higher education institutions (HEIs) are challenged to adopt innovative ways of marketing for student recruitment to sustain student enrollment numbers. Within this new landscape the concept of mobile marketing for student recruitment has become an important issue for HEIs. Mobile devices are playing an incre...

  12. Hotel services for hypotonics in Ukraine: scientific-practical results of eco-nomic-organizational and marketing substantiation

    Directory of Open Access Journals (Sweden)

    Pereyaslova Yuliya

    2015-10-01

    Full Text Available The article is dedicated to economic-organizational and marketing substantiation of the newest for Ukraine hotel service for patients with hypotension. The necessity of proposition of the market of such services is an extremely actual direction not only in hotel economy but in medical service of the country’s population today. It confirms the social targeting of the hotel service offer at the existent market, responsibility before the society and the future competitiveness of such hotel.

  13. A Process Perspective on Regulation: A Grounded Theory Study into Regulatory Practice in Newly Liberalized Network-Based Markets

    NARCIS (Netherlands)

    Ubacht, J.

    The transition from a former monopolistic towards a more competitive market in
    newly liberalized network-based markets raises regulatory issues. National Regulatory Authorities (NRA) face the challenge to deal with these issues in order to guide the transition process. Although this transition

  14. MARKET WATCH

    Institute of Scientific and Technical Information of China (English)

    2010-01-01

    Economic data for July indicated that pillar forces of the economy remained strong in July.Fixed-asset investment and retail sales are still soaring.Exports are also recouping some strength,growing over 38 percent in July.The CPI went up by 3.3 percent,a reflection of simmering inflationary jitters.House prices in 70 large and medium-sized cities rose 10.3 percent,the slowest pace in half a year.International grain prices head north,and threaten to filter through the Chinese market.

  15. 77 FR 76452 - Grain Inspection Advisory Committee Reestablishment

    Science.gov (United States)

    2012-12-28

    ...; Telephone (202) 205-8281; Fax (202) 690-2173; Email [email protected] . SUPPLEMENTARY INFORMATION: The... marketing of grain. The Advisory Committee serves an essential function. Information about the Advisory...

  16. Effect of educational interventions and medical school policies on medical students' attitudes toward pharmaceutical marketing practices: a multi-institutional study.

    Science.gov (United States)

    Kao, Audiey C; Braddock, Clarence; Clay, Maria; Elliott, Donna; Epstein, Scott K; Filstead, William; Hotze, Tim; May, Win; Reenan, Jennifer

    2011-11-01

    To determine the effect of educational interventions on medical students' attitudes toward pharmaceutical industry marketing practices and whether restrictive medical school policies governing medicine-industry interactions are associated with student support for banning such interactions. Prospective cohort study involving the graduating classes of 2009 (intervention, n=474) and 2010 (control, n=459) at four U.S. medical schools. Intervention students experienced a former pharmaceutical representative's presentation, faculty debate, and a Web-based course. Both groups completed baseline and follow-up attitude surveys about pharmaceutical marketing. A total of 482 students (51.6%) completed both surveys. In regression analyses, intervention students were more likely than control students to think that physicians are strongly or moderately influenced by pharmaceutical marketing (OR, 2.29; 95% CI, 1.46-3.59) and believed they would be more likely to prescribe a company's drug if they accepted that company's gifts and food (OR, 1.68; 95% CI, 1.12-2.52). Intervention students were more likely to support banning interactions between pharmaceutical representatives and students (OR, 4.82; 95% CI, 3.02-7.68) and with physicians (OR, 6.88; 95% CI, 4.04-11.70). Students from schools with more restrictive policies were more likely to support banning interactions between pharmaceutical representatives and students (OR, 1.99; 95% CI, 1.26-3.16) and with physicians (OR, 3.44; 95% CI, 2.05-5.79). Education about pharmaceutical marketing practices and more restrictive policies governing medicine-industry interactions seem to increase medical students' skepticism about the appropriateness of such marketing practices and disapproval of pharmaceutical representatives in the learning environment.

  17. Center for Disease Control's Diethylstilbestrol Update: a case for effective operationalization of messaging in social marketing practice.

    Science.gov (United States)

    Mattson, Marifran; Basu, Ambar

    2010-07-01

    The Center for Disease Control's (CDC) Diethylstilbestrol (DES) Update, a campaign to educate people who may have been exposed to the drug DES, is framed on the premises of the social marketing model, namely formative research, audience segmentation, product, price, placement, promotion, and campaign evaluation. More than that, the campaign takes a critical step in extending the social marketing paradigm by highlighting the need to situate the messaging process at the heart of any health communication campaign. This article uses CDC's DES Update as a case study to illustrate an application of a message development tool within social marketing. This tool promotes the operationalization of messaging within health campaigns. Ultimately, the goal of this project is to extend the social marketing model and provide useful theoretical guidance to health campaign practitioners on how to accomplish stellar communication within a social marketing campaign.

  18. Selection of common bean lines with high grain yield and high grain calcium and iron concentrations

    Directory of Open Access Journals (Sweden)

    Nerinéia Dalfollo Ribeiro

    2014-02-01

    Full Text Available Genetic improvement of common bean nutritional quality has advantages in marketing and can contribute to society as a food source. The objective of this study was to evaluate the genetic variability for grain yield, calcium and iron concentrations in grains of inbred common bean lines obtained by different breeding methods. For this, 136 F7 inbred lines were obtained using the Pedigree method and 136 F7 inbred lines were obtained using the Single-Seed Descent (SSD method. The lines showed genetic variability for grain yield, and concentrations of calcium and iron independently of the method of advancing segregating populations. The Pedigree method allows obtaining a greater number of lines with high grain yield. Selection using the SSD method allows the identification of a larger number of lines with high concentrations of calcium and iron in grains. Weak negative correlations were found between grain yield and calcium concentration (r = -0.0994 and grain yield and iron concentration (r = -0.3926. Several lines show genetic superiority for grain yield and concentrations of calcium and iron in grains and their selection can result in new common bean cultivars with high nutritional quality.

  19. Tracer concentration contours in grain lattice and grain boundary diffusion

    International Nuclear Information System (INIS)

    Kim, Y. S.; Olander, D. R.

    1997-01-01

    Grain boundary diffusion plays a significant role in fission gas release, which is one of the crucial processes dominating nuclear fuel performance. Gaseous fission products such as Xe and Kr generated during nuclear fission have to diffuse in the grain lattice and the boundary inside fuel pellets before they reach the open spaces in a fuel rod. These processes can be studied by 'tracer diffusion' techniques, by which grain boundary diffusivity can be estimated and directly used for low burn-up fission gas release analysis. However, only a few models accounting for the both processes are available and mostly handle them numerically due to mathematical complexity. Also the numerical solution has limitations in a practical use. In this paper, an approximate analytical solution in case of stationary grain boundary in a polycrystalline solid is developed for the tracer diffusion techniques. This closed-form solution is compared to available exact and numerical solutions and it turns out that it makes computation not only greatly easier but also more accurate than previous models. It can be applied to theoretical modelings for low burn-up fission gas release phenomena and experimental analyses as well, especially for PIE (post irradiation examination). (author)

  20. Implementation of analyses based on social media data for marketing purposes in academic and scientific organizations in practice – opportunities and limitations

    Directory of Open Access Journals (Sweden)

    Magdalena Grabarczyk-Tokaj

    2013-12-01

    Full Text Available The article is focused on the issue of practice use of analyses, based on data collected in social media, for institutions’ communication and marketing purposes. The subject is being discussed from the perspective of Digital Darwinism — situation, when development of technologies and new means of communication is significantly faster than growth in the knowledge and digital skills among organizations eager to implement those solutions. To diminish negative consequences of Digital Darwinism institutions can broaden their knowledge with analyses of data from cyber space to optimize operations, and make use of running dialog and cooperation with prosuments to face dynamic changes in trends, technologies and society. Information acquired from social media user generated content can be employed as guidelines in planning, running and evaluating communication and marketing activities. The article presents examples of tools and solutions, that can be implement in practice as a support for actions taken by institutions.

  1. The Process of Marketing Segmentation Strategy Selection

    OpenAIRE

    Ionel Dumitru

    2007-01-01

    The process of marketing segmentation strategy selection represents the essence of strategical marketing. We present hereinafter the main forms of the marketing statategy segmentation: undifferentiated marketing, differentiated marketing, concentrated marketing and personalized marketing. In practice, the companies use a mix of these marketing segmentation methods in order to maximize the proffit and to satisfy the consumers’ needs.

  2. Ethics and quality assessment of cowpea grains sold in southern ...

    African Journals Online (AJOL)

    The study examined the supply side of cowpea markets in two states of Nigeria. Specifically, quality status; grades of cowpea grains sold and effect of ethics on sales, quality and price were determined. A multi-stage sampling technique was used to select four hundred cowpea grain sellers in the study areas. Questionnaire ...

  3. Estimating the effect of fermentation yeast on distillers grains protein

    Science.gov (United States)

    Distillers dried grains with solubles (DDGS) is the key co-product of bio-ethanol production from grains. Major factors affecting its quality and market values include protein quantity (concentration) and quality (amino acid composition). Yet, the effect of fermentation yeast on DDGS quality has no...

  4. Online community marketing of ski resorts : an in-depth best practice study of aspen/snowmass and breckenridge ski resort

    OpenAIRE

    Kráľ, Branislav

    2013-01-01

    Online brand community is a novel phenomenon that carries a number of benefits, but lack of clarity in antecedents of its effectiveness as a marketing alternative. Aspen/Snowmass and Breckenridge Ski Resort are two leading players in the ski industry, and this paper analyzes their activity in-depth in order to bring clarity by extracting implications on best practice. For the purpose, a tailor-made methodology is constructed. It consists of combining two analytical frameworks, interviews with...

  5. Marketing Youth Services.

    Science.gov (United States)

    Dimick, Barbara

    1995-01-01

    Marketing techniques in youth services are useful for designing programs, collections, and services and for determining customer needs. The marketing mix--product, place, price, and practice--provides a framework for service analysis. (AEF)

  6. An explorative study of the practice of light trapping and the informal market for crickets in Cambodia

    DEFF Research Database (Denmark)

    Münke-Svendsen, C.; Ao, V.; Lach, T.

    2018-01-01

    was to describe the informal food sector for wild caught crickets in Cambodia. The information was collected in April-May 2012. Information on collection equipment and techniques, processing and trade were obtained from light trap owners, traders, market vendors and governmental representatives. Five cricket......Edible insects are an integrated part of the food sector in many South-East Asian countries. While the majority of studies focus on Thailand and its cricket farming sector, neighbouring countries like Cambodia and Laos also form a regional market for edible insects. The aim of this research...... species were identified to be the main trade object. Cricket trapping contributed to livelihoods of rural households operating in a self-governing market. As the crickets are caught from the wild, the sustainability of the market has to be questioned. The use of a framework to structure future studies...

  7. A qualitative examination of lead scoring in B2B marketing automation, with a recommendation for its practice.

    OpenAIRE

    Lindahl, Elin

    2017-01-01

    Digital marketing has become an important part for companies in the process of attracting new customers. The digitalisation has led to substantial changes in the ways consumers and businesses search for information and do their research before making a purchase. A major shift has been observed regarding how digital communication influences the purchasing decision within the B2B sector. The purpose of this research project was to examine lead scoring in the perspective of B2B marketing automat...

  8. Compaction of cereal grain

    OpenAIRE

    Wychowaniec, J.; Griffiths, I.; Gay, A.; Mughal, A.

    2013-01-01

    We report on simple shaking experiments to measure the compaction of a column of Firth oat grain. Such grains are elongated anisotropic particles with a bimodal polydispersity. In these experiments, the particle configurations start from an initially disordered, low-packing-fraction state and under vertical shaking evolve to a dense state with evidence of nematic-like structure at the surface of the confining tube. This is accompanied by an increase in the packing fraction of the grain.

  9. Evolution of interstellar grains

    International Nuclear Information System (INIS)

    Greenberg, J.M.

    1984-01-01

    The principal aim of this chapter is to derive the properties of interstellar grains as a probe of local physical conditions and as a basis for predicting such properties as related to infrared emissivity and radiative transfer which can affect the evolution of dense clouds. The first sections will develop the criteria for grain models based directly on observations of gas and dust. A summary of the chemical evolution of grains and gas in diffuse and dense clouds follows. (author)

  10. Microbiota of kefir grains

    OpenAIRE

    Tomislav Pogačić; Sanja Šinko; Šimun Zamberlin; Dubravka Samaržija

    2013-01-01

    Kefir grains represent the unique microbial community consisting of bacteria, yeasts, and sometimes filamentous moulds creating complex symbiotic community. The complexity of their physical and microbial structures is the reason that the kefir grains are still not unequivocally elucidated. Microbiota of kefir grains has been studied by many microbiological and molecular approaches. The development of metagenomics, based on the identification without cultivation, is opening new possibilities f...

  11. Grain boundary migration

    International Nuclear Information System (INIS)

    Dimitrov, O.

    1975-01-01

    Well-established aspects of grain-boundary migration are first briefly reviewed (influences of driving force, temperature, orientation and foreign atoms). Recent developments of the experimental methods and results are then examined, by considering the various driving of resistive forces acting on grain boundaries. Finally, the evolution in the theoretical models of grain-boundary motion is described, on the one hand for ideally pure metals and, on the other hand, in the presence of solute impurity atoms [fr

  12. Assessment of the readiness of SME to entering the modern market by using the good manufacturing practice and halal assurance system (Case study on Sari Murni SME)

    Science.gov (United States)

    Dewantara, Achmad Samudra; Liquiddanu, Eko; Rosyidi, Cucuk Nur; Hisjam, Muh.; Yuniaristanto

    2018-02-01

    Sari Murni (SM) is one of the SME that produces tofu in Krajan Surakarta. In the process of marketing, The SM sells their product to traditional market and has made an attempt to enter modern market. One of the requirement of tofu product to enter the modern market is that tofu product must have a GMP licence (household industry licence). A benchmarking is conducted to compare the production process of SM with other established tofu producer intern of good manufacturing practice (GMP). The basic aim of GMP is concern with the precaution needed to ensure all quality and safety basic requirement (Rotaru dkk, 2005). In addition, the halal licence is also an important requirement for a product to enter the modern market. To obtain the halal licence it is necessary to first assess the performance of halal assurance of the SME. If the grade of performance halal of halal assurance system is below the B level then the SME will not be able to get halal licence. Based on the result, the level of the non-conformity of good manufacturing practice (GMP) in SM is 4 and the result of halal assurance system for SM is C.so according to the result, SM needs to make some improvement to reduce the level of non-conformity of the GMP and improve the performance of halal assurance system in order to obtain a minimum grade. To start the improvement then the analysis of HACCP (hazard analysis critical control point) is performed to determine the location of critical point which has the possibility to contaminate the tofu product so after mapping the location of critical control point then the SM can make improvement intern of equipment process and environment.

  13. Marketing v developmentu

    OpenAIRE

    Gottwaldová, Hana

    2008-01-01

    The diploma thesis named Marketing in Development focuses on the compilation of a marketing plan for a development project. This plan is based on the set of fundamental rules relating to development and the particular phases of a development process. A marketing survey is another important starting point and issue. The plan itself is aimed at developing a fictitious office project in Prague. It also contains some practical suggestions on how to apply some marketing tools in practice and, more...

  14. Origins of GEMS Grains

    Science.gov (United States)

    Messenger, S.; Walker, R. M.

    2012-01-01

    Interplanetary dust particles (IDPs) collected in the Earth s stratosphere contain high abundances of submicrometer amorphous silicates known as GEMS grains. From their birth as condensates in the outflows of oxygen-rich evolved stars, processing in interstellar space, and incorporation into disks around new stars, amorphous silicates predominate in most astrophysical environments. Amorphous silicates were a major building block of our Solar System and are prominent in infrared spectra of comets. Anhydrous interplanetary dust particles (IDPs) thought to derive from comets contain abundant amorphous silicates known as GEMS (glass with embedded metal and sulfides) grains. GEMS grains have been proposed to be isotopically and chemically homogenized interstellar amorphous silicate dust. We evaluated this hypothesis through coordinated chemical and isotopic analyses of GEMS grains in a suite of IDPs to constrain their origins. GEMS grains show order of magnitude variations in Mg, Fe, Ca, and S abundances. GEMS grains do not match the average element abundances inferred for ISM dust containing on average, too little Mg, Fe, and Ca, and too much S. GEMS grains have complementary compositions to the crystalline components in IDPs suggesting that they formed from the same reservoir. We did not observe any unequivocal microstructural or chemical evidence that GEMS grains experienced prolonged exposure to radiation. We identified four GEMS grains having O isotopic compositions that point to origins in red giant branch or asymptotic giant branch stars and supernovae. Based on their O isotopic compositions, we estimate that 1-6% of GEMS grains are surviving circumstellar grains. The remaining 94-99% of GEMS grains have O isotopic compositions that are indistinguishable from terrestrial materials and carbonaceous chondrites. These isotopically solar GEMS grains either formed in the Solar System or were completely homogenized in the interstellar medium (ISM). However, the

  15. Comparative characteristics of grain classifications of soft wheat of Kazakhstan and major grain-producing countries

    Directory of Open Access Journals (Sweden)

    D. A. Shaimerdenova

    2018-01-01

    Full Text Available Soft wheat is one of the most important crops, grown in more than 130 countries. To date, one-fifth of the world's wheat, or about 150 million tons a year, is sold on international markets. In the world trade traditionally dominated by the US, Australia, Canada and Argentina. Kazakhstan, being on the 15th place in the production of wheat grain, is among the first ten exporters - in 2017 the country exported about 8 million tons to the amount of 1.5 billion dollars. USA, then, as potential export opportunities are much higher, as evidenced by annual carryover stocks at 3 million tons. According to experts, considerable differences in the classification of wheat grain used in Kazakhstan and in other countries participating in the grain market and the methods for assessing the technological dignity indicators (TDs laid down in the classifications are a significant obstacle to increasing the export potential of wheat grains. In view of this, an analysis was made of grain classifications of wheat grains used in the most important grain producing countries, TD indicators were determined, methods for their evaluation, and differences were revealed. It is established that in countries that are stable in the quantitative and qualitative characteristics of grain, an insignificant list of TD indicators is adopted, while they characterize the physical quality and state of the grain, which may indicate a general suitability for grinding. It is determined that in Russia and Kazakhstan, in determining the contamination, such an indicator as dockage is not taken into account. Comparative tests of different methods of sampling and determination of contamination have been carried out, and correlation coefficients have been established between indicators of contamination determined by different methods.

  16. Integration of 18 GW Wind Energy into the Energy Market. Practical Experiences in Germany. Experiences with large-scale integration of wind power into power systems

    International Nuclear Information System (INIS)

    Krauss, C.; Graeber, B.; Lange, M.; Focken, U.

    2006-01-01

    This work describes the integration of 18 GW of wind power into the German energy market. The focus lies on reporting practical experiences concerning the use of wind energy in Germany within the framework of the renewable energy act (EEG) and the immediate exchange of wind power between the four German grid control areas. Due to the EEG the demand for monitoring the current energy production of wind farms and for short-term predictions of wind power has significantly increased and opened a broader market for these services. In particular for trading on the intraday market ultra short term predictions in the time frame of 1 to 10 hours require different approaches than usual dayahead predictions because the large numerical meteorological models are not sufficiently optimized for very short time horizons. It is shown that for this range a combination of a statistical and a deterministic model leads to significant improvements and stable results as it unites the characteristics of the current wind power production with the synoptic-scale meteorological situation. The possible concepts of balancing the remaining differences between predicted and actual wind power generation are discussed. As wind power prediction errors and load forecasting errors are uncorrelated, benefits can arise from a combined balancing. Finally practical experiences with wind power fluctuations and large forecast errors are presented.

  17. Linking Workplace Health Promotion Best Practices and Organizational Financial Performance: Tracking Market Performance of Companies With Highest Scores on the HERO Scorecard.

    Science.gov (United States)

    Grossmeier, Jessica; Fabius, Ray; Flynn, Jennifer P; Noeldner, Steven P; Fabius, Dan; Goetzel, Ron Z; Anderson, David R

    2016-01-01

    The aim of the study was to evaluate the stock performance of publicly traded companies that received high scores on the HERO Employee Health Management Best Practices Scorecard in Collaboration with Mercer© based on their implementation of evidence-based workplace health promotion practices. A portfolio of companies that received high scores in a corporate health and wellness self-assessment was simulated based on past market performance and compared with past performance of companies represented on the Standard and Poor's (S&P) 500 Index. Stock values for a portfolio of companies that received high scores in a corporate health and wellness self-assessment appreciated by 235% compared with the S&P 500 Index appreciation of 159% over a 6-year simulation period. Robust investment in workforce health and well-being appears to be one of multiple practices pursued by high-performing, well-managed companies.

  18. 7 CFR 170.14 - What circumstances will prevent participation in the USDA Farmers Market?

    Science.gov (United States)

    2010-01-01

    ... (Continued) AGRICULTURAL MARKETING SERVICE (Standards, Inspections, Marketing Practices), DEPARTMENT OF AGRICULTURE (CONTINUED) MISCELLANEOUS MARKETING PRACTICES UNDER THE AGRICULTURAL MARKETING ACT OF 1946 USDA...) Efforts will be made to accommodate all who apply to participate in the market. However, market management...

  19. Trends in marketing communication with a focus on social marketing

    OpenAIRE

    Taišová, Andrea

    2012-01-01

    Bachelor work deals with trends in marketing communication and their focus on solving social problems. Theoretical part generally focuses on the action of the communication and communicating mix in the marketing mix, it describes trend in marketing communication as guerilla marketing and viral marketing. It defines the terms of social marketing, cause related marketing and corporate social responsibility. The practical part describes a nonprofit organization Oxfam International and it also de...

  20. An audit of health products and services marketed on chiropractic websites in Alberta and consideration of these practices in the context of chiropractic codes of conduct and ethics.

    Science.gov (United States)

    Page, Stacey A

    2007-06-01

    Chiropractic's success as a health care profession is evidenced in part by the rising number of practitioners. Paradoxically, this success may start to cost the profession, as the number of consumers may not be increasing proportionally. Fewer patients mean less income for practitioners. Some chiropractors are responding to these pressures by marketing health products, and services. To describe the extent to which Alberta chiropractors with websites sold health products and the extent to which fee discounts/service inducements were advertised. To consider these practices in the context of chiropractic codes of conduct and ethics. Chiropractic websites in the province of Alberta were identified using the online Telus Business Finder and cross-referenced with the Yellow Pages print directories. The websites were searched and an inventory of the health products for sale was recorded. Fee discounts and service inducements were also recorded. 56 websites were identified and reviewed. Just under two-thirds of the chiropractic websites surveyed contained information on health products for sale. Orthotics were sold most often (N = 29 practices; 51.8%), followed by pillows and supports (N = 15: 26.8%), vitamins/nutritional supplements (N = 15; 26.8%) and exercise/rehabilitation products (N = 10; 17.9%). Nine practices (16.1%) offered some type of inducement to potential customers. These included discounts on treatment packages (N = 2; 3.6%), free gait/ posture analyses (N = 2; 3.6%) and free general consultations with the chiropractors (N = 3; 5.4%) The marketing of health care products and services by chiropractors in Alberta is common. Such practices raise ethical considerations for the profession. Professional guidelines vary on the acceptability of these practices. Consumer and practitioner perspectives and practices regarding retailing need to be further examined.

  1. 7 CFR 170.2 - Is the USDA Farmers Market a producer-only market?

    Science.gov (United States)

    2010-01-01

    ... 7 Agriculture 3 2010-01-01 2010-01-01 false Is the USDA Farmers Market a producer-only market? 170...) MISCELLANEOUS MARKETING PRACTICES UNDER THE AGRICULTURAL MARKETING ACT OF 1946 USDA FARMERS MARKET § 170.2 Is the USDA Farmers Market a producer-only market? Yes. A producer-only market is one that does not offer...

  2. Grain weight improvement in wheat through irradiation

    International Nuclear Information System (INIS)

    Rasal, P.N.; Gadekar, D.A.; Gavhane, V.N.; Bhoite, K.D.

    2006-01-01

    T. aestivum wheat variety NIAW 34 was developed by Agricultural Research Station, Niphad, and was released by Central Varietal Release Committee, for cultivation under irrigated late sown conditions of Peninsular Zone. The grains of NIAW 34 are medium sized with 40g 1000 grain weight. However, in market the bold sized grains (above 40g 1000 grain weight) are preferred by the traders and consumers. To overcome this lacuna, grains of wheat variety NIAW 34 were irradiated to exploit the possibilities of improvement in test weight. The material was irradiated with 15 and 20 kr dose of gamma rays. In M2 generation, mutants for various morphological characters were observed. The plants showing vigorous growth habit and desirable morphological characters were selected. These selected plants were studied for grain characters after harvest. On the basis of improved test weight as compared to parental line, selections were effected. The material was advanced to M6 generation and found stable for character of interest. The material selected comprised of total 10 lines showing improved test weight having range of 42-46 g i.e. increase of 4-6 g over the parental line NIAW 34. The lines selected are being evaluated in yield evaluation trials during Rabi 2006-07. Amongst the doses used, frequency of desired mutants was higher in treatment, of 15 kr

  3. 中小企业营销道德认知与实践%Empirical Research on Cognition and Practice of SME Marketing Ethics

    Institute of Scientific and Technical Information of China (English)

    周秀兰; 唐志强; 张怀林

    2015-01-01

    By investigating 232 SMEs in Hexi area in Gansu Province and analyzing the data collected,the authors find out that ethics cognition of Hexi SME operators is still in a relatively low level,and they are pushed to fulfill marketing ethics in practice by enormous pressure of market competition,so the cognition lagged behind the practice. Compared to enterprises in western countries,in terms of marketing ethics connotations,there are some similarities in six dimensions and also some differences. 77% of the investigated SMEs believe that there is a positive correlation between marketing ethics and marketing performance. Based on the above analysis,to better promote the level of marketing ethics connotations,the scholars should strengthen theoretical research on businesses marketing ethics,enhance businesses' consciousness to practice marketing ethics by positive guidance and social supervision,establish the institutional system of ethics marketing,and strengthen ethics culture.%对甘肃省河西地区232家中小企业进行实地调研,并进一步利用所收集到的相关数据进行归纳分析发现,河西地区中小企业经营者对企业营销道德的认知仍然处于相对较低的水平,而市场竞争的巨大压力又迫使企业在实践中履行营销道德,导致其实践相对走在了认知的前面;河西地区中小企业经营者对营销道德内涵的认知与西方企业营销道德的内涵维度相比,存在六个相似的维度,同时也存在不同之处;77%的被调研企业表示,企业营销道德与其营销绩效之间存在正相关关系。基于此,为更好地提高企业营销道德认知水平与践行力度,理论界应加大企业营销道德理论研究力度;通过正面引导和社会监督来增强企业践行营销道德的意识;建立道德营销的制度体系,加强道德文化建设。

  4. Person-Centered Care Practices in Long-Term Care in the Deep South: Consideration of Structural, Market, and Administrator Characteristics.

    Science.gov (United States)

    Jacobs, M Lindsey; Snow, A Lynn; Parmelee, Patricia A; Davis, Jullet A

    2018-03-01

    The purpose of this study was to identify structural, market, and administrator factors of nursing homes that are related to the implementation of person-centered care. Administrators of Medicare/Medicaid-certified nursing homes in the Deep South were invited to complete a standardized survey about their facility and their perceptions and attitudes regarding person-centered care practices (PCCPs). Nursing home structural and market factors were obtained from public websites, and these data were matched with administrator data. Consistent with the resource-based theory of competitive advantage, nursing homes with greater resources and more competition were more likely to implement PCCPs. Implementation of person-centered care was also higher in nursing homes with administrators who perceived culture change implementation to be feasible in their facilities. Given that there is a link between resource availability and adoption of person-centered care, future research should investigate the cost of such innovations.

  5. An insight into airline dynamic pricing practices in emerging markets: Effects of low cost carriers' presence on routes from Belgrade 'Nikola Tesla' airport

    Directory of Open Access Journals (Sweden)

    Ivanov Nikola V.

    2016-01-01

    Full Text Available Dynamic pricing and revenue management in airline industry have been the subject of research for more than twenty years now. Building upon that massive body of research, in this paper we investigate actual dynamic pricing patterns in new and emerging markets. We specifically focus on the impact that recent entry of low cost carriers on a number of routes from Belgrade Nikola Tesla Airport might have had on pricing practices of legacy incumbents. Unlike with most of previous contributions in the field, we analyse the market characterised by relatively low frequencies and predominantly short-to-medium haul flights. In this paper, we observe and analyse pricing dynamics on two types of routes: routes where only legacy carriers operate and routes where legacy carriers face competition from low cost carriers. The effects of route competition on offered airline fares are estimated and conclusions derived.

  6. Grain price spikes and beggar-thy-neighbor policy responses

    DEFF Research Database (Denmark)

    Jensen, Hans Grinsted; Anderson, Kym

    2017-01-01

    When prices spike in international grain markets, national governments often reduce the extent to which that spike affects their domestic food markets. Those actions exacerbate the price spike and international welfare transfer associated with that terms of trade change. Several recent analyses...

  7. Of markets and middlemen

    OpenAIRE

    Gabre-Madhin, Eleni Z.

    1999-01-01

    Using survey data on traders and brokers in the Ethiopian foodgrain market, this paper reveals that the brokerage institution is critical to market performance in that it enables traders to circumvent the commitment problem of long-distance trade with unknown partners. In the absence of grain standardization, public information, and legal contract enforcement, brokers act as inspectors and guarantors of each transaction. The paper analyzes the sources of commitment failure, the role and funct...

  8. PRACTICAL MODEL OF STRATEGIC MARKETING PLAN FOR MICRO AND SMALL TRANSFORMATION COMPANIES IN LAGOS DE MORENO, JALISCO

    Directory of Open Access Journals (Sweden)

    Edith Ariadna Lozano-González

    2017-07-01

    Full Text Available A plan is designed to increase reaction capacity and leads the manager to a more in-depth knowledge of the company's own reality. The strategic marketing plan has as its fundamental purpose to express clearly and systematically the variables chosen by the company, these variants must be translated into decisions and programs of actions. The designed model is pragmatic, simple and adaptable for micro and small transformation companies that initiate in the strategic marketing planning, with the purpose of habituating them in planning and to increase the reaction capacity that favors their commercial life. This model is based on a documentary research that collects and analyzes the different processes of strategic marketing planning by different authors, developing a methodology for the micro and small entrepreneur. The model is a sheet that describes the points on which a micro and small transformation company identifies opportunity areas based on information feedback generated from the internal microenvironment and external macroenvironment. The sheet is a design inspired by the CANVAS business model that covers six areas that reflects the logic of a strategic planning process based on the marketing mix.

  9. School Brand Management: The Policies, Practices, and Perceptions of Branding and Marketing in New York City's Public High Schools

    Science.gov (United States)

    DiMartino, Catherine; Jessen, Sarah Butler

    2016-01-01

    Over the past 20 years, market-based choice initiatives have become a popular approach to education reform. Since 2002, the New York City Department of Education has opened over 250 high schools, creating a marketplace so widespread that many students no longer have a zoned or neighborhood school. This article uses two New York City--based case…

  10. The impact of marketing practices and its regulation policies on childhood obesity. Opinions of stakeholders in Spain.

    Science.gov (United States)

    Davó-Blanes, M Carmen; Ortiz-Moncada, Rocío; Gil-González, Diana; Alvarez-Dardet, Carlos; Lobstein, Tim

    2013-03-01

    The aim of this study was to identify Spanish stakeholders' views on the relationship between childhood obesity and the marketing and advertising of food and beverages aimed at children in Spain, as well as on the corresponding of regulations. We performed a qualitative study based on semi-structured interviews with Stakeholders/Key Informants (KI) from 13 organisations: experts (2), consumer advocates (1), public health advocates (2), food manufacturers (2), advertising advocates (1), government representatives (1), child/family/school advocates (2) and media (1). The variables studied were Prevalence of childhood obesity and its relationship to marketing/advertising and Regulation of marketing. In order to identify the most relevant arguments (pearls) in the discourses, a blind independent analysis by four members of the research team was performed. We found that the prevalence of childhood obesity was perceived to be higher than the European average. Self-regulation was identified as the main form of marketing control. Only food manufacturers and advertising agencies considered voluntary action and supervisory procedures to be effective. The other stakeholders advocated state control through legislation and non-state actions such as external assessment and sanctions. Despite the divergence of opinion between stakeholders, there was agreement on the need to improve supervision and to ensure compliance with current self-regulatory codes in Spain. Copyright © 2012 Elsevier Ltd. All rights reserved.

  11. Comparison of the theoretical and practical approaches to funding through the IPO way in the Czech capital market

    Directory of Open Access Journals (Sweden)

    Tomáš Meluzín

    2008-01-01

    Full Text Available Funding development of the company through the “Initial Public Offering” has a high representation globally, the Czech Republic unlike, and belongs to traditional methods of raising funds necessary for development of business in the developed capital markets. In the United States of America, Japan and in the Western Europe countries the method of company funding through IPO has been applying for several decades already. The first public stock offerings began to be applied in these markets in higher volumes from the beginning of the 60th of the last century. From that period importance of IPO goes up globally and the initial public stock offerings begin to be applied more and more even in the Central and Eastern European countries. In the conditions of the Czech capital market it is possible to identify only few companies, who attempted to funding through the IPO way at present. Greater part of the Czech companies still undergo the debit funding for financing their further development, namely in the form of bank loans. At the same time it is necessary to take into account, that the debit financing starts, thanks to so-called mortgage crisis in the USA, causing problems and mark up. Admittance of a stakeholder into the company is not convenient for all and thus IPO represents an interesting option of how to acquire a no arrear capital. The aim of this article is to determine the IPO concept, analyse its development at the world stockholder markets, describe the reasons for IPO implementation according to the contemporary professional literature and compare it with the approaches to this particular form of funding with companies that have already implemented IPO at the Czech capital market.

  12. A national survey of rice ( Oryza sativa L.) grain quality in Sierra ...

    African Journals Online (AJOL)

    As Sierra Leone approaches self-sufficiency in rice, against a backdrop of agricultural commercialization, the dynamics of the rice grain production and consumption will increasingly be driven by the quality of grains demanded by consumers to be produced by farmers and marketed by traders in the open market.

  13. Market testing of irradiated food

    International Nuclear Information System (INIS)

    Duc, Ho Minh

    2001-01-01

    Viet Nam has emerged as one of the three top producers and exporters of rice in the world. Tropical climate and poor infrastructure of preservation and storage lead to huge losses of food grains, onions, dried fish and fishery products. Based on demonstration irradiation facility pilot scale studies and marketing of irradiated rice, onions, mushrooms and litchi were successfully undertaken in Viet Nam during 1992-1998. Irradiation technology is being used commercially in Viet Nam since 1991 for insect control of imported tobacco and mould control of national traditional medicinal herbs by both government and private sectors. About 30 tons of tobacco and 25 tons of herbs are irradiated annually. Hanoi Irradiation Centre has been continuing open house practices for visitors from school, universities and various different organizations and thus contributed in improved public education. Consumers were found to prefer irradiated rice, onions, litchi and mushrooms over those nonirradiated. (author)

  14. Direct imaging of grain boundaries

    International Nuclear Information System (INIS)

    Gronsky, R.

    1979-09-01

    There are currently two types of microscopes which, in principle, are capable of imaging atom positions at grain boundaries. One, the field ion microscope (FIM), yields a projection of the specimen surface (approximately stereographic) by field ionization of an imaging gas at protruding atom sites, and provides topographic information in high-index pole regions which may be interpreted atom-by-atom. The other, a transmission electron microscope (TEM), yields a projection (approximately linear) of the entire specimen thickness by electron optical imaging, and provides atomic resolution detail throughout the illuminated area. In this paper, both methods are described and compared, using examples from practical materials systems

  15. Practical recommendations for increasing transparency in international gas and coal markets. Report by IEA, IEF and OPEC to G20 Finance Ministers, May 2013

    Energy Technology Data Exchange (ETDEWEB)

    NONE

    2013-05-26

    The communique from the G20 Finance Ministers and Central Bank Governors meeting held on 5 November 2012 in Mexico City included the following passage: ''We welcome the report prepared by the IEA, the IEF and the OPEC on increasing transparency in international gas and coal markets and ask these organizations to propose practical steps by mid-2013 that G20 countries could take to implement them.'' The attached joint paper represents a collaborative effort by the three international organizations to fulfill the request from the G20. The joint paper was submitted to the G20 on 24 May 2013.

  16. Marketing occupational health care.

    Science.gov (United States)

    Norris, M J; Harris, J C

    1981-01-01

    A very basic part of marketing success is determining areas of your business in which you have a competitive advantage. In drafting a marketing plan for the Denver Clinic, the competitive advantages group practices have in the area of occupational health were quickly realized. This competitive edge is presented along with the Denver Clinic's marketing strategies and plans to capitalize on occupational healthcare advantages.

  17. Towards an understanding of marketing planning practices in indigenous small firms in the electronics sector in the republic of Ireland

    OpenAIRE

    Ennis, Sean

    1997-01-01

    This thesis examines the role which marketing plays in the planning process of small indigenous companies in the electronics sector in the Republic of Ireland. In particular it attempts to identify the main influencing factors which shape the particular approach adopted by such firms. The research involved a comprehensive review of the literature on small business policy in Ireland, entrepreneurship, growth and the small firm, and also strategy and planning. A pluralistic approach to the ...

  18. Using social practice theory to frame the contribution of social marketing in the multidisciplinary future of ‘behaviour change’

    OpenAIRE

    Spotswood, F.

    2014-01-01

    Background\\ud The 2011 House of Lords Behaviour Change report concluded that ‘behaviour change’ must become multi-disciplinary, criticising the government’s myopic commitment to ‘nudge’. It emphasised that any single-approach strategy will fail to tackle the scale of problems like incommunicable disease. Given this and other calls for multi-disciplinarity , , the lack of commentary around the place of social marketing (sm) within a multi-disciplinary framework is of concern. Rather, publicati...

  19. The impact of marketing practices and its regulation policies on childhood obesity. Opinions of stakeholders in Spain

    OpenAIRE

    Davó-Blanes, M. Carmen; Ortiz-Moncada, Rocío; Gil-González, Diana; Álvarez-Dardet, Carlos; Lobstein, Tim

    2013-01-01

    The aim of this study was to identify Spanish stakeholders’ views on the relationship between childhood obesity and the marketing and advertising of food and beverages aimed at children in Spain, as well as on the corresponding of regulations. We performed a qualitative study based on semi-structured interviews with Stakeholders/Key Informants (KI) from 13 organisations: experts (2), consumer advocates (1), public health advocates (2), food manufacturers (2), advertising advocates (1), govern...

  20. Whole Grains and Fiber

    Science.gov (United States)

    ... for Physical Activity in Children My Family Health Tree What's that you're drinking? Get Active with ... grains. When grocery shopping, an easy way to identify healthy food choices is to look for the ...

  1. 6 Grain Yield

    African Journals Online (AJOL)

    create a favourable environment for rice ... developing lines adaptable to many ... have stable, not too short crop duration with ..... Analysis of variance of the effect of site and season on maturity, grain yield and plant ..... and yield components.

  2. Práticas de higiene em uma feira livre da cidade de Salvador (BA Hygiene practices in a street market in the city of Salvador, Bahia State

    Directory of Open Access Journals (Sweden)

    Ana Cláudia de Sá Teles Minnaert

    2010-06-01

    Full Text Available Trata-se de compreender os significados das práticas de higiene dos alimentos em uma feira livre da cidade de Salvador (BA. O estudo etnográfico consegue apreender duas categorias centrais como produção simbólica das práticas higiênicas: o limpo como ordem e o sujo como desordem. Esses códigos culturais fazem correspondências com os estudos de Mary Douglas e Norbert Elias e apresentam especificidades para decifrar um mundo cotidiano em que concepções e práticas de higiene são aspectos normalizados por personagens que compartilham o espaço da feira: feirantes, consumidores, garis e fiscais municipais. O conhecimento técnico-científico e a legislação sanitária são tidos como estranhos ao sistema simbólico dos feirantes. As leis não são efetivas e não têm uma influência importante na construção das práticas higiênicas. As práticas dos fiscais municipais são coercitivas e punitivas e não consideram os valores culturais na formação de novas práticas de higiene.The main objective of this research is to understand the meaning of the practices concerning food hygiene in a street market in Salvador, the capital of Bahia State in Brazil. The ethnographic study presents two main categories for symbolic production related to hygiene practices: cleanliness as order and dirtiness as disorder. These cultural codes make correspondence with the studies of Mary Douglas and Nobert Elias. The codes present particularities to decode everyday life, in which concept and hygiene practices are aspects normalized, in daily activity, for persons who share the space of street market: vendors, consumers, street cleaners and official inspectors. The techno-scientific knowledge and sanitary legislation are strange to the symbolic system of street market vendors. The laws are ineffective and their influence is of little importance in the creation of hygiene practices. Official inspectors' attitudes are coercive and punitive and do not take

  3. MARKET WATCH

    Institute of Scientific and Technical Information of China (English)

    2009-01-01

    Price hikes in cooking oil fuel worries over inflation and the dominance of foreign gurus over the country’s grain markets. With an explosion of box office successes, leading Chinese movie studios gear up for share floats to support expansion. Exports in November showed signs of bottoming out as the sector prepares for a more prosperous year in 2010. Despite its reputation as a nation of savers, China’s online consumption is burning hot as consumers enjoy the comfort of shopping from home. The aviation industry basks in the glow of the strong economic recovery as airlines transport a soaring number of passengers. Chinese companies press ahead with outbound mergers and acquisitions while overseas strategic investors remained relatively inactive in China.

  4. A review of current practices to increase Chlamydia screening in the community--a consumer-centred social marketing perspective.

    Science.gov (United States)

    Phillipson, Lyn; Gordon, Ross; Telenta, Joanne; Magee, Chris; Janssen, Marty

    2016-02-01

    Chlamydia trachomatis is one of the most frequently reported sexually transmitted infections (STI) in Australia, the UK and Europe. Yet, rates of screening for STIs remain low, especially in younger adults. To assess effectiveness of Chlamydia screening interventions targeting young adults in community-based settings, describe strategies utilized and assess them according to social marketing benchmark criteria. A systematic review of relevant literature between 2002 and 2012 in Medline, Web of Knowledge, PubMed, Scopus and the Cumulative Index to Nursing and Allied Health was undertaken. Of 18 interventions identified, quality of evidence was low. Proportional screening rates varied, ranging from: 30.9 to 62.5% in educational settings (n = 4), 4.8 to 63% in media settings (n = 6) and from 5.7 to 44.5% in other settings (n = 7). Assessment against benchmark criteria found that interventions incorporating social marketing principles were more likely to achieve positive results, yet few did this comprehensively. Most demonstrated customer orientation and addressed barriers to presenting to a clinic for screening. Only one addressed barriers to presenting for treatment after a positive result. Promotional messages typically focused on providing facts and accessing a testing kit. Risk assessment tools appeared to promote screening among higher risk groups. Few evaluated treatment rates following positive results; therefore, impact of screening on treatment rates remains unknown. Future interventions should consider utilizing a comprehensive social marketing approach, using formative research to increase insight and segmentation and tailoring of screening interventions. Easy community access to both screening and treatment should be prioritized. © 2015 John Wiley & Sons Ltd.

  5. Ethics in marketing communication

    OpenAIRE

    Silvia MUHCINA; Veronica POPOVICI

    2008-01-01

    As well as the entire business world, marketing has its own ethics problems. Numerous marketing specialists or their representatives have consciously declared and adopted different engagements, declarations or codes of rules regarding the necessity that marketing people consider ethics regulations and values, so that they become much more responsible towards the members of society. These declarations or rules concern marketing practices in their ensemble or are guided towards certain specific...

  6. Marketing research with SPSS

    OpenAIRE

    JANSSENS, Wim; WIJNEN, Katrien; DE PELSMACKER, Patrick; VAN KENHOVE, Patrick

    2008-01-01

    In the past, there have been Marketing Research books and there have been SPSS guide books. This book combines the two, providing a step-by-step treatment of the major choices facing marketing researchers when using SPSS. The authors offer a concise approach to analysing quantitative marketing research data in practice. Whether at undergraduate or graduate level, students are often required to analyse data, in methodology and marketing research courses, in a thesis, or in project work. Althou...

  7. Seniorský marketing

    OpenAIRE

    Vojtová, Markéta

    2009-01-01

    The thesis "Marketing of Elderly People" follow up on the issue of marketing focused on the generation aged over fifty years. Describes the specifics of this generation in the context of the consumer behavior. In the practical part of the thesis is conducted marketing research dedicated to consumables behavior of seniors in regard to Internet commerce. For marketing research was used questionnaire. Analysis of the results obtained information on the relationship of seniors to Internet trading...

  8. Fair market value

    International Nuclear Information System (INIS)

    Williams, J.

    1991-01-01

    This paper presents an examination of fair market value concepts as they pertain to producing petroleum properties. conventional petroleum economic theories of fair market value are examined in light of recent work on the market value of long-life reserves. Their work is expanded to show that sellers rely on comparable sales data for estimating FMV. Both results are used to suggest that current practices over-emphasize the discounted cash flow approach to estimating fair market value

  9. IMPLEMENTATION THROUGH INTERNAL MARKETING

    OpenAIRE

    Luigi Dumitrescu

    2009-01-01

    The paper takes into consideration the role of internal marketing in enhancing and sustaining a company’s ability to compete: · much new thinking and practice in strategic marketing is concerned with managing relationships: with the customer, and with partners in strategic alliances. However, a further aspect of relationship management and relationship marketing is the relationship with the employees and managers, upon whose skills, commitment and performance the success of a marketing strate...

  10. Content marketing - the fundamental tool of digital marketing

    OpenAIRE

    Loredana PATRUTIU BALTES

    2015-01-01

    In the era of digitalization, the importance of digital marketing has increased from one year to another as part of the marketing strategy practiced by organizations of any type and any size. Given that digital marketing requires the existence of a content marketing, the success or the failure of the company’s online communication depends to a significant extent on the quality of its content marketing. In this context, besides promoting a high quality of the content marketing, ...

  11. Segmentation of consumer's markets and evaluation of market's segments

    OpenAIRE

    ŠVECOVÁ, Iveta

    2013-01-01

    The goal of this bachelor thesis was to explain a possibly segmentation of consumer´s markets for a chosen company, and to present a suitable goods offer, so it would be suitable to the needs of selected segments. The work is divided into theoretical and practical part. First part describes marketing, segmentation, segmentation of consumer's markets, consumer's market, market's segments a other terms. Second part describes an evaluation of questionnaire survey, discovering of market's segment...

  12. Film grain synthesis and its application to re-graining

    Science.gov (United States)

    Schallauer, Peter; Mörzinger, Roland

    2006-01-01

    Digital film restoration and special effects compositing require more and more automatic procedures for movie regraining. Missing or inhomogeneous grain decreases perceived quality. For the purpose of grain synthesis an existing texture synthesis algorithm has been evaluated and optimized. We show that this algorithm can produce synthetic grain which is perceptually similar to a given grain template, which has high spatial and temporal variation and which can be applied to multi-spectral images. Furthermore a re-grain application framework is proposed, which synthesises based on an input grain template artificial grain and composites this together with the original image content. Due to its modular approach this framework supports manual as well as automatic re-graining applications. Two example applications are presented, one for re-graining an entire movie and one for fully automatic re-graining of image regions produced by restoration algorithms. Low computational cost of the proposed algorithms allows application in industrial grade software.

  13. Practices of farmers in production and marketing of tomato in Nsukka Local Government Area of Enugu State, Nigeria

    Directory of Open Access Journals (Sweden)

    Juliana Iwuchukwu

    2017-12-01

    Full Text Available The study described socio-economic characteristics, production, consumption and marketing patterns of tomato farmers as well as constraints they encounter in tomato production in Nsukka Local Government Area of Enugu State, Nigeria. One hundred and twenty tomato farmers randomly selected form twelve villages in the area constituted sample for the study. Data were collected with interview schedule and questionnaire and were presented with frequency, percentage and mean scores. Findings show that the respondents were mainly married (71% women (72.5% who were literate with mean age and mean farming experience of 42.22 years and 17.21years respectively. Greater proportion of the respondents grew tomatoes on communal land (31.7% with personal savings (42.5% and hired labour (45%. They grew tomatoes during rainy season (54.1% using personal reserved seeds (53.3%. Lack/poor storage facility (M=2.00 and fluctuation in price of tomato (M = 2.13 were some of the serious constraints to production and marketing of tomatoes respectively in the area. The study recommends that government, non-governmental organisations, self help development organisations/agencies as well as philanthropists should assist in provision of storage facilities for tomatoes so as to reduce losses and ensure preservation and availability of the product all year round at reasonable and stable price.

  14. Ethical and clinical practice considerations for genetic counselors related to direct-to-consumer marketing of genetic tests.

    Science.gov (United States)

    Wade, Christopher H; Wilfond, Benjamin S

    2006-11-15

    Several companies utilize direct-to-consumer (DTC) advertising for genetic tests and some, but not all, bypass clinician involvement by offering DTC purchase of the tests. This article examines how DTC marketing strategies may affect genetic counselors, using available cardiovascular disease susceptibility tests as an illustration. The interpretation of these tests is complex and includes consideration of clinical validity and utility, and the further complications of gene-environment interactions and pleiotropy. Although it is unclear to what extent genetic counselors will encounter clients who have been exposed to DTC marketing strategies, these strategies may influence genetic counseling interactions if they produce directed interest in specific tests and unrealistic expectations for the tests' capacity to predict disease. Often, a client's concern about risk for cardiovascular diseases is best addressed by established clinical tests and a family history assessment. Ethical dilemmas may arise for genetic counselors who consider whether to accept clients who request test interpretation or to order DTC-advertised tests that require a clinician's authorization. Genetic counselors' obligations to care for clients extend to interpreting DTC tests, although this obligation may be fulfilled by referral or consultation with specialists. Genetic counselors do not have an obligation to order DTC-advertised tests that have minimal clinical validity and utility at a client's request. This can be a justified restriction on autonomy based on consideration of risks to the client, the costs, and the implications for society. Published 2006 Wiley-Liss, Inc.

  15. Technology and Policy for Suppressing Grain Dust Explosions in Storage Facilities

    National Research Council Canada - National Science Library

    1995-01-01

    To ensure workplace safety, grain handling facilities engage in a variety of activities to control the accumulation of grain dust, such as good housekeeping practices, pneumatic systems, and liquid additives...

  16. The Consumption Paradigm in Marketing

    Directory of Open Access Journals (Sweden)

    Eka Ardianto

    2003-08-01

    Full Text Available This article elaborates consumption paradigm in marketing. In background, this paper reviews different perspectives of consumption: economic perspective and marketing perspective. In ontology, this work describes various issues regarding consumption view. In epistemology, this article demonstrates how marketers especially researches explore the consumption phenomena. In methodology, the article describes experiential marketing –one of applied consumption paradigm in marketing, which could be an alternative choice of marketing practices.

  17. DIALOGISM, DECODING AND INTERACTIVE DIGITAL MARKETING CONCERNING THE BODILY PRACTICES IN THE ON-LINE VIDEO OLYMPIKUS.MOV FESTIVAL

    Directory of Open Access Journals (Sweden)

    Marcos Roberto Godoi

    2010-12-01

    Full Text Available The aim was to understand the meanings associated bodily practices in the videos of the festival OLYMPIKUS.MOV, and also analyze the reception/interaction Internet users on these videos. The methodology consisted the description of the videos, the selection of comments and further analysis based on the notion of dialogic language of Mikhail Bakhtin and the types of decoding Stuart Hall. We concluded that there was a large range of bodily practices and meanings related to them in the videos. Reception/interaction Internet provides a critical dialogue, congratulation, and suggestive questioning on the videos.

  18. INTRUSIVE MARKETING METHODS A CONTEMPORARY CONSUMER PERSPECTIVE

    OpenAIRE

    Owais, Faizan

    2008-01-01

    Is marketing practice destroying the faith of consumers? It may be argued that marketing practice over recent years has taken a more direct approach that appears intrusive and manipulative to consumers. The marketing activities we see today are a desperate attempt to grab consumer attention in any way possible and it is all spelling out bad news for marketing. Marketers have been faced with many challenges, with markets at saturation point, competitiveness is on the rise and marketers are...

  19. Grain boundary structure and properties

    International Nuclear Information System (INIS)

    Balluffi, R.W.

    1979-01-01

    An attempt is made to distinguish those fundamental aspects of grain boundaries which should be relevant to the problem of the time dependent fracture of high temperature structural materials. These include the basic phenomena which are thought to be associated with cavitation and cracking at grain boundaries during service and with the more general microstructural changes which occur during both processing and service. A very brief discussion of the current state of our knowledge of these fundamentals is given. Included are the following: (1) structure of ideal perfect boundaries; (2) defect structure of grain boundaries; (3) diffusion at grain boundaries; (4) grain boundaries as sources/sinks for point defects; (5) grain boundary migration; (6) dislocation phenomena at grain boundaries; (7) atomic bonding and cohesion at grain boundaries; (8) non-equilibrium properties of grain boundaries; and (9) techniques for studying grain boundaries

  20. Grain price spikes and beggar-thy-neighbor policy responses

    DEFF Research Database (Denmark)

    Jensen, Hans Grinsted; Anderson, Kym

    When prices spike in international grain markets, national governments often reduce the extent to which that spike affects their domestic food markets. Those actions exacerbate the price spike and international welfare transfer associated with that terms of trade change. Several recent analyses...... have assessed the extent to which those policies contributed to the 2006-08 international price rise, but only by focusing on one commodity or using a back-of-the envelope (BOTE) method. This paper provides a more-comprehensive analysis using a global economy-wide model that is able to take account...... of the interactions between markets for farm products that are closely related in production and/or consumption, and able to estimate the impacts of those insulating policies on grain prices and on the grain trade and economic welfare of the world’s various countries. Our results support the conclusion from earlier...

  1. Sustainable Agricultural Marketing Initiatives

    Directory of Open Access Journals (Sweden)

    Hakan Adanacıoğlu

    2015-07-01

    Full Text Available Sustainable marketing is a holistic approach that puts equal emphasis on environmental, social equity, and economic concerns in the development of marketing strategies. The purpose of the study is to examine and discuss the sustainable agricultural marketing initiatives practiced throughout the World and Turkey, and to put forth suggestions to further improve the performance of agricultural marketing initiatives in Turkey. Some of the sustainable agricultural marketing initiatives practiced around the world are carried out through civil organizations. Furthermore; some of these initiatives have also launched by farmers, consumers, food processors and retailers. The long-term strategies to increase these initiatives should be determined due to the fact that examples of successful sustainable agricultural marketing initiatives are inadequate and cannot be spread in Turkey. In this context, first of all, the supports provided by the government to improve agricultural marketing systems, such as EU funds for rural development should be compatible with the goals of sustainable marketing. For this purpose, it should be examined whether all proposed projects related to agricultural marketing meet the social, economic, and environmental principles of sustainable marketing. It is important that supporting organizations, especially civil society organisations, should take an active role for faster dissemination and adoption of sustainable agricultural marketing practices in Turkey. These organizations may provide technical assistance in preparing successful project proposals and training to farm groups. In addition, the other organizations, such as local administrations, producers' associations, cooperatives, can contribute to the success of sustainable agricultural marketing initiatives. The use of direct marketing strategies and vertical integration attempts in sustainable agricultural marketing initiatives that will likely be implemented in Turkey is

  2. Computerized radioautographic grain counting

    International Nuclear Information System (INIS)

    McKanna, J.A.; Casagrande, V.A.

    1985-01-01

    In recent years, radiolabeling techniques have become fundamental assays in physiology and biochemistry experiments. They also have assumed increasingly important roles in morphologic studies. Characteristically, radioautographic analysis of structure has been qualitative rather than quantitative, however, microcomputers have opened the door to several methods for quantifying grain counts and density. The overall goal of this chapter is to describe grain counting using the Bioquant, an image analysis package based originally on the Apple II+, and now available for several popular microcomputers. The authors discuss their image analysis procedures by applying them to a study of development in the central nervous system

  3. 7 CFR 170.13 - What are the operating guidelines for the USDA Farmers Market?

    Science.gov (United States)

    2010-01-01

    ... farmers or vendors. (g) Farm/Business Visits. Market management may visit farm/business locations to...) AGRICULTURAL MARKETING SERVICE (Standards, Inspections, Marketing Practices), DEPARTMENT OF AGRICULTURE (CONTINUED) MISCELLANEOUS MARKETING PRACTICES UNDER THE AGRICULTURAL MARKETING ACT OF 1946 USDA FARMERS...

  4. Moniliformin in Norwegian grain

    NARCIS (Netherlands)

    Uhlig, S.; Torp, M.; Jarp, J.; Parich, A.; Gutleb, A.C.; Krska, R.

    2004-01-01

    Norwegian grain samples (73 oats, 75 barley, 83 wheat) from the 2000-02 growing seasons were examined for contamination with moniliformin, and the association between the fungal metabolite and the number of kernels infected with common Fusaria was investigated. Before quantification of moniliformin

  5. Aflatoxin variations in maize flour and grains collected from various ...

    African Journals Online (AJOL)

    In Kenya, maize remains an important staple food in every household. ... upper limit is 10ppb, indicating good manufacturing practices (GMP) by the millers. ... In summary, the study found aflatoxin contamination in maize grains especially in ...

  6. Project-matrix models of marketing organization

    OpenAIRE

    Gutić Dragutin; Rudelj Siniša

    2009-01-01

    Unlike theory and practice of corporation organization, in marketing organization numerous forms and contents at its disposal are not reached until this day. It can be well estimated that marketing organization today in most of our companies and in almost all its parts, noticeably gets behind corporation organization. Marketing managers have always been occupied by basic, narrow marketing activities as: sales growth, market analysis, market growth and market share, marketing research, introdu...

  7. Why do interstellar grains exist

    International Nuclear Information System (INIS)

    Seab, C.G.; Hollenbach, D.J.; Mckee, C.F.; Tielens, A.G.G.M.

    1986-01-01

    There exists a discrepancy between calculated destruction rates of grains in the interstellar medium and postulated sources of new grains. This problem was examined by modelling the global life cycle of grains in the galaxy. The model includes: grain destruction due to supernovae shock waves; grain injection from cool stars, planetary nebulae, star formation, novae, and supernovae; grain growth by accretion in dark clouds; and a mixing scheme between phases of the interstellar medium. Grain growth in molecular clouds is considered as a mechanism or increasing the formation rate. To decrease the shock destruction rate, several new physical processes, such as partial vaporization effects in grain-grain collisions, breakdown of the small Larmor radius approximation for betatron acceleration, and relaxation of the steady-state shock assumption are included

  8. Marketing Management and Strategy

    DEFF Research Database (Denmark)

    This book gives readers an understanding of the factors that shape the marketing decisions of managers who operate in African economies. It brings together fifteen African cases written by scholars and executives with rich knowledge of business practices in Africa. By combining theoretical insights...... undergraduate and graduate students in marketing, international strategy and international business who require an understanding of African business...... with practical information from the cases, the reader is introduced to issues relating to marketing strategy formulation, managerial actions in designing and implementing marketing decisions, as well as the operational contexts within which these actions are taken. The book is essential reading for both...

  9. Physiology and biochemistry of source-regulated protein accumulation in the wheat grain.

    Science.gov (United States)

    Barneix, Atilio J

    2007-05-01

    Wheat is unique among cereals for the baking qualities of its flour, which are dependent upon the type and concentration of its proteins. As a consequence, the grain protein concentration (GPC) is one of the main determinants of wheat international market price. More than 50-70% of the final grain N is accumulated before flowering and later remobilized to the grain, N fertilization being the common practice used to produce high GPC. However, after incremental additions of N fertilizer, GPC reaches a maximum and then remains constant, without any increase in N uptake or remobilization by the crop, thus decreasing the efficiency of N fertilizer. Although, the genetic and molecular mechanisms that regulate N uptake by the roots are being clarified quickly, the regulation and physiology of N transport from the leaves to the grain remains less clear. In this review, the possible regulatory points involved in N transport to the grain and the difficulties for increasing GPC are discussed. It has been demonstrated that protein synthesis in the grain is source-limited, and that the grain can accumulate protein limited only by the amino acids provided by the phloem. It has also been shown that there is no limitation in the amino acid/sugar ratios that can be exported to the phloem. On the other hand, NO(3)(-) uptake transporters are depressed when the plant concentration of some amino acids, such as glutamine, is high. It has also been shown that a high N supply increases cytokinins concentration, preventing leaf senescence and proteolysis. Based on this information, it is postulated that there are two main regulatory points during grain filling when plant N status is ample. On the one hand, the N uptake transporters in the roots are depressed due to the high amino acids concentration in the tissues, and N uptake is low. On the other, a high amino acids concentration keeps the cytokinins level high, repressing leaf protein degradation and decreasing amino acid export to the

  10. E-mail marketing

    OpenAIRE

    TŮMOVÁ, Kateřina

    2012-01-01

    The aim of this work is to specify the e-mail marketing and in the practical application to evaluate the pros and cons of e-mail marketing as a tool of targeted marketing communication.Based on personal interviews with representatives of the company was described their existing e-mail marketing.Through the survey it was found, how customers perceive the company's e-mail marketing.Based on the survey, changes were proposed at the end of the thesis.

  11. The natural gas market

    International Nuclear Information System (INIS)

    Lagrasta, F.; Kaminski, V.; Prevatt, R.

    1999-01-01

    This chapter presents a brief history of the natural gas market highlighting the changes in the gas market and examining risk management in practice detailing the types of price risks, and the use of hedging using forwards and swaps. Options to manage risk are identified, and the role of risk management in financing, the role of the intermediary, and the market outlook are discussed. Panels describing the market structure, storage and natural gas risk management, the art of risk management, the winter 1995-96 basis blowout, spark spreads, the UK gas market and Europe, and weather derivatives are presented

  12. Grain destruction in interstellar shocks

    International Nuclear Information System (INIS)

    Seab, C.G.; Shull, J.M.

    1984-01-01

    One of the principal methods for removing grains from the Interstellar Medium is to destroy them in shock waves. Previous theoretical studies of shock destruction have generally assumed only a single size and type of grain; most do not account for the effect of the grain destruction on the structure of the shock. Earlier calculations have been improved in three ways: first, by using a ''complete'' grain model including a distribution of sizes and types of grains; second, by using a self-consistent shock structure that incorporates the changing elemental depletions as the grains are destroyed; and third, by calculating the shock-processed ultraviolet extinction curves for comparison with observations. (author)

  13. Dust grain charging in a wake of other grains

    International Nuclear Information System (INIS)

    Miloch, W. J.; Block, D.

    2012-01-01

    The charging of dust grain in the wake of another grains in sonic and supersonic collisionless plasma flows is studied by numerical simulations. We consider two grains aligned with the flow, as well as dust chains and multiple grain arrangements. It is found that the dust charge depends significantly on the flow speed, distance between the grains, and the grain arrangement. For two and three grains aligned, the charges on downstream grains depend linearly on the flow velocity and intergrain distance. The simulations are carried out with DiP3D, a three dimensional particle-in-cell code with both electrons and ions represented as numerical particles [W. J. Miloch et al., Phys. Plasmas 17, 103703 (2010)].

  14. Entrepreneurs' characteristics and marketing communication ...

    African Journals Online (AJOL)

    Entrepreneurs' characteristics and marketing communication practices of SMEs in South Africa. ... no significant difference in the marketing communication tools adopted by SMEs on the basis of gender ... EMAIL FULL TEXT EMAIL FULL TEXT

  15. Grain Boundaries From Theory to Engineering

    CERN Document Server

    Priester, Louisette

    2013-01-01

    Grain boundaries are a main feature of crystalline materials. They play a key role in determining the properties of materials, especially when grain size decreases and even more so with the current improvements of  processing tools and methods that allow us to control various elements in a polycrystal. This book presents the theoretical basis of the study of  grain boundaries and aims to open up new lines of research in this area. The treatment is light on mathematical approaches while emphasizing practical examples; the issues they raise are discussed with reference to theories. The general approach of the book has two main goals: to lead the reader from the concept of ‘ideal’ to ‘real’ grain boundaries; to depart from established knowledge and address the opportunities emerging through "grain boundary engineering",  the control of morphological and crystallographic features that affect material properties. The book is divided in three parts:  I ‘From interganular order to disorder’ deals wit...

  16. Genetic testing for susceptibility to breast and ovarian cancer: evaluating the impact of a direct-to-consumer marketing campaign on physicians' knowledge and practices.

    Science.gov (United States)

    Myers, Melanie F; Chang, Man-Huei; Jorgensen, Cynthia; Whitworth, William; Kassim, Sidibe; Litch, James A; Armstrong, Lori; Bernhardt, Barbara; Faucett, W Andrew; Irwin, Debra; Mouchawar, Judy; Bradley, Linda A

    2006-06-01

    To assess the impact of direct-to-consumer marketing of genetic testing for risk of breast and ovarian cancer by a biotechnology company on: 1) physicians' knowledge; 2) reasons given when asking questions about the test; and 3) physicians' practice patterns in two pilot cities where the campaign took place and two control cities. Survey of randomly selected family physicians, internists, obstetrician-gynecologists, and oncologists from May 1-May 21, 2003. Physicians' knowledge did not differ between pilot and control cities. Significant differences (pilot versus control cities) were seen in the reasons patients gave for asking questions about testing. More physicians in pilot cities (14%) than control cities (7%) reported an increase in the number of times they ordered genetic testing for breast and ovarian cancer risk in the previous 6 months (adjusted odds ratio 1.9, 95% confidence interval, 1.2-3.1). Awareness of professional guidelines and being in a practice with a policy on genetic testing for risk of breast and ovarian cancer were associated with physicians' behaviors and interest among patients in testing. Given the complexity and limitations of genetic testing for risk of breast and ovarian cancer, the development and broad dissemination of clinical guidelines and education of physicians are needed.

  17. Marketing; Il marketing

    Energy Technology Data Exchange (ETDEWEB)

    Muscigna, M [ENEA, Centro Ricerche Casaccia, S. Maria di Galeria, RM (Italy). Dipt. Innovazione

    1999-07-01

    The report discusses marketing strategies oriented to the organizations and analyzes its critical factors, which determine the success of the organization activity. [Italian] Il rapporto analizza i caratteri delle strategie del marketing orientato all'impresa. Vengono infine analizzati i fattori critici che determinano il successo o l'insuccesso delle scelte aziendali.

  18. Marketing; Il marketing

    Energy Technology Data Exchange (ETDEWEB)

    Muscigna, M. [ENEA, Centro Ricerche Casaccia, S. Maria di Galeria, RM (Italy). Dipt. Innovazione

    1999-07-01

    The report discusses marketing strategies oriented to the organizations and analyzes its critical factors, which determine the success of the organization activity. [Italian] Il rapporto analizza i caratteri delle strategie del marketing orientato all'impresa. Vengono infine analizzati i fattori critici che determinano il successo o l'insuccesso delle scelte aziendali.

  19. GUERRILLA MARKETING : A creative marketing method for start-ups

    OpenAIRE

    Zujewska, Barbara

    2014-01-01

    The objective of this thesis work was to introduce guerrilla marketing as a valuable marketing method for small and medium size startup companies. The thesis presents the theoretical studies on the subject based on literature and case studies. The practical use of the theory is demonstrated in the marketing plan based on guerrilla marketing approach. The marketing plan was written based on the example of an existing startup company, mCASH. The company is located in Oslo, Norway. The thesis...

  20. A spectral analysis of rice grains

    International Nuclear Information System (INIS)

    McIlvaine, M.S.; Cua, F.T.; Navarro, E.F.

    1976-06-01

    With the advent of extensive nuclear testing and the development and use of highly potent pesticides and fertilizers, the hazardous threats of radioactive contamination due to fallout and to the absorption of pesticide residues have been given due consideration. Among the many forms of life exposed to these threats are food crops and among these is rice. Several rice grain samples - Japanese rice samples ''A'' and ''B'' submitted by the National Grains Authority (NGA) for analysis, random samples of rice being sold to the public at local markets, and ''black rice'' which were picked from along the shores of a Mindoro town were subjected to spectral analysis. Results revealed the presence of trace elements normally found in plants, such as; K-42, I-124, Cl-38, Na-24, Br-82, and Mn-56. No mercury was detected in the sample specimen analyzed

  1. Biaxial magnetic grain alignment

    International Nuclear Information System (INIS)

    Staines, M.; Genoud, J.-Y.; Mawdsley, A.; Manojlovic, V.

    2000-01-01

    Full text: We describe a dynamic magnetic grain alignment technique which can be used to produce YBCO thick films with a high degree of biaxial texture. The technique is, however, generally applicable to preparing ceramics or composite materials from granular materials with orthorhombic or lower crystal symmetry and is therefore not restricted to superconducting applications. Because magnetic alignment is a bulk effect, textured substrates are not required, unlike epitaxial coated tape processes such as RABiTS. We have used the technique to produce thick films of Y-247 on untextured silver substrates. After processing to Y-123 the films show a clear enhancement of critical current density relative to identically prepared untextured or uniaxially textured samples. We describe procedures for preparing materials using magnetic biaxial grain alignment with the emphasis on alignment in epoxy, which can give extremely high texture. X-ray rocking curves with FWHM of as little as 1-2 degrees have been measured

  2. Operationalizing strategic marketing.

    Science.gov (United States)

    Chambers, S B

    1989-05-01

    The strategic marketing process, like any administrative practice, is far simpler to conceptualize than operationalize within an organization. It is for this reason that this chapter focused on providing practical techniques and strategies for implementing the strategic marketing process. First and foremost, the marketing effort needs to be marketed to the various publics of the organization. This chapter advocated the need to organize the marketing analysis into organizational, competitive, and market phases, and it provided examples of possible designs of the phases. The importance and techniques for exhausting secondary data sources and conducting efficient primary data collection methods were explained and illustrated. Strategies for determining marketing opportunities and threats, as well as segmenting markets, were detailed. The chapter provided techniques for developing marketing strategies, including considering the five patterns of coverage available; determining competitor's position and the marketing mix; examining the stage of the product life cycle; and employing a consumer decision model. The importance of developing explicit objectives, goals, and detailed action plans was emphasized. Finally, helpful hints for operationalizing the communication variable and evaluating marketing programs were provided.

  3. Grain Boundary Complexions

    Science.gov (United States)

    2014-05-01

    Cantwell et al. / Acta Materialia 62 (2014) 1–48 challenging from a scientific perspective, but it can also be very technologically rewarding , given the...energy) is a competing explanation that remains to be explored. Strategies to drive the grain boundary energy toward zero have produced some success...Thompson AM, Soni KK, Chan HM, Harmer MP, Williams DB, Chabala JM, et al. J Am Ceram Soc 1997;80:373. [172] Behera SK. PhD dissertation, Materials Science

  4. Predictive coarse-graining

    Energy Technology Data Exchange (ETDEWEB)

    Schöberl, Markus, E-mail: m.schoeberl@tum.de [Continuum Mechanics Group, Technical University of Munich, Boltzmannstraße 15, 85748 Garching (Germany); Zabaras, Nicholas [Institute for Advanced Study, Technical University of Munich, Lichtenbergstraße 2a, 85748 Garching (Germany); Department of Aerospace and Mechanical Engineering, University of Notre Dame, 365 Fitzpatrick Hall, Notre Dame, IN 46556 (United States); Koutsourelakis, Phaedon-Stelios [Continuum Mechanics Group, Technical University of Munich, Boltzmannstraße 15, 85748 Garching (Germany)

    2017-03-15

    We propose a data-driven, coarse-graining formulation in the context of equilibrium statistical mechanics. In contrast to existing techniques which are based on a fine-to-coarse map, we adopt the opposite strategy by prescribing a probabilistic coarse-to-fine map. This corresponds to a directed probabilistic model where the coarse variables play the role of latent generators of the fine scale (all-atom) data. From an information-theoretic perspective, the framework proposed provides an improvement upon the relative entropy method and is capable of quantifying the uncertainty due to the information loss that unavoidably takes place during the coarse-graining process. Furthermore, it can be readily extended to a fully Bayesian model where various sources of uncertainties are reflected in the posterior of the model parameters. The latter can be used to produce not only point estimates of fine-scale reconstructions or macroscopic observables, but more importantly, predictive posterior distributions on these quantities. Predictive posterior distributions reflect the confidence of the model as a function of the amount of data and the level of coarse-graining. The issues of model complexity and model selection are seamlessly addressed by employing a hierarchical prior that favors the discovery of sparse solutions, revealing the most prominent features in the coarse-grained model. A flexible and parallelizable Monte Carlo – Expectation–Maximization (MC-EM) scheme is proposed for carrying out inference and learning tasks. A comparative assessment of the proposed methodology is presented for a lattice spin system and the SPC/E water model.

  5. Role of market information in the performance and spatial ...

    African Journals Online (AJOL)

    ... market associations and mass media, which enables them to forecast likely future market trends, making business decisions and in allocating resources among competing alternatives. Statistical test indicated a significant difference between the marketing efficiency ratios of grain traders with and without access to market ...

  6. Origins of amorphous interstellar grains

    International Nuclear Information System (INIS)

    Hasegawa, H.

    1984-01-01

    The existence of amorphous interstellar grains has been suggested from infrared observations. Some carbon stars show the far infrared emission with a lambda -1 wavelength dependence. Far infrared emission supposed to be due to silicate grains often show the lambda -1 wavelength dependence. Mid infrared spectra around 10 μm have broad structure. These may be due to the amorphous silicate grains. The condition that the condensed grains from the cosmic gas are amorphous is discussed. (author)

  7. Photoelectric charging of dust grains

    International Nuclear Information System (INIS)

    Ignatov, A. M.

    2009-01-01

    Photoemission from the surface of a dust grain in vacuum is considered. It is shown that the cutoff in the energy spectrum of emitted electrons leads to the formation of a steady-state electron cloud. The equation describing the distribution of the electric potential in the vicinity of a dust grain is solved numerically. The dust grain charge is found as a function of the grain size.

  8. 7 CFR 29.9404 - Marketing area opening dates and marketing schedules.

    Science.gov (United States)

    2010-01-01

    ... 7 Agriculture 2 2010-01-01 2010-01-01 false Marketing area opening dates and marketing schedules... MARKETING SERVICE (Standards, Inspections, Marketing Practices), DEPARTMENT OF AGRICULTURE COMMODITY....9404 Marketing area opening dates and marketing schedules. (a) The Flue-Cured Tobacco Advisory...

  9. Outperforming markets

    DEFF Research Database (Denmark)

    Nielsen, Christian; Rimmel, Gunnar; Yosano, Tadanori

    2015-01-01

    This article studies the effects of disclosure practices of Japanese IPO prospectuses on long-term stock performance and bid-ask spread, as a proxy for cost of capital, after a company is admitted to the stock exchange. A disclosure index methodology is applied to 120 IPO prospectuses from 2003....... Intellectual capital information leads to significantly better long-term performance against a reference portfolio, and is thus important to the capital market. Further, superior disclosure of IC reduces bid-ask spread in the long-term, indicating that such disclosures are important in an IPO setting. Analysts...

  10. Storing Peanuts in Grain Bags

    Science.gov (United States)

    A study was executed to determine the potential of storing farmers stock peanuts and shelled peanuts for crushing in hermetically sealed grain bags. The objectives of the study were to evaluate equipment for loading and unloading the grain bags, the capacity of the grain bags, and the changes in qu...

  11. Livestock Marketing.

    Science.gov (United States)

    Futrell, Gene; And Others

    This marketing unit focuses on the seasonal and cyclical patterns of livestock markets. Cash marketing, forward contracting, hedging in the futures markets, and the options markets are examined. Examples illustrate how each marketing tool may be useful in gaining a profit on livestock and cutting risk exposure. The unit is organized in the…

  12. The marketization of accountancy

    OpenAIRE

    Picard, Claire-France

    2015-01-01

    The 1980s were marked by the introduction of marketing expertise into the accounting field as an influential area of knowledge. Previously disregarded and even formally forbidden by the profession, marketing initiatives became essential for the advancement of an increasingly profit-centered practice. Within just a few years, marketing became an obligatory passage point within accountancy in order to attract and maintain clientele, recruit qualified staff, and retain competent employees. Based...

  13. Safety and effectiveness of gemcitabine in 260 patients with biliary tract cancer in a Japanese clinical practice based on post-marketing surveillance in Japan.

    Science.gov (United States)

    Okubo, Sumiko; Nishiuma, Shinichi; Kobayashi, Noriko; Taketsuna, Masanori; Taniai, Hisashi

    2012-11-01

    Gemcitabine was approved for the treatment of biliary tract cancer in 2006 in Japan. While biliary tract cancer is usually associated with patients 70 years of age or older and/or those who tend to have underlying liver dysfunction, data on this population were limited in the Japanese Phase II study of gemcitabine. Thus, further evaluation of safety and effectiveness in this population was planned. This special post-marketing surveillance was conducted as an observational study on the use of gemcitabine in a clinical practice setting. Gemcitabine-naïve patients with biliary tract cancer were enrolled from 2006 to 2008 and observed over 12 months; one or more doses of gemcitabine were administered during the period. Data such as patient background, treatment details, adverse events occurring during the observational period, laboratory values of liver enzyme and survival status were collected 3 and 12 months after the start of therapy. Of the 285 patients registered for the study, 260 were included in the analysis. The mean age was 66.9 years. There were 120 patients (46.2%) classified as elderly (70 years or older). Haematotoxicities were the most common adverse drug reactions. In the elderly and the non-elderly, adverse drug reactions (serious) occurred in 48.3% (20.8%) and 50.7% (12.9%), respectively. The overall estimated 1-year survival rate was 52.5% (95% confidence interval, 45.9-58.7%). In line with previous clinical and post-marketing studies conducted in Japan, the results of this study suggest that gemcitabine could be used safely and effectively for biliary tract cancer patients including the elderly.

  14. Survey of transportation procedures, management practices, and health assessment related to quality, quantity, and value for market beef and dairy cows and bulls.

    Science.gov (United States)

    Nicholson, J D W; Nicholson, K L; Frenzel, L L; Maddock, R J; Delmore, R J; Lawrence, T E; Henning, W R; Pringle, T D; Johnson, D D; Paschal, J C; Gill, R J; Cleere, J J; Carpenter, B B; Machen, R V; Banta, J P; Hale, D S; Griffin, D B; Savell, J W

    2013-10-01

    This survey consisted of data collected from 23 beef harvest plants to document transportation procedures, management practices, and health assessments of market beef and dairy cows and bulls (about n ≅ 7,000 animals). Gooseneck/bumper-pulled trailers were used more often to transport dairy cattle than beef cattle to market whereas tractor-trailers were used more often to transport beef cattle than dairy cattle. All loads (n = 103) met the American Meat Institute Foundation guidelines for spacing. Loads where more than 3% of the cattle slipped during unloading were observed in 27.3% of beef loads and 29.0% of the dairy loads. Beef loads had numerically greater usage of electrical prods (32.4%) versus dairy loads (15.4%) during unloading and were more likely to have a variety of driving aids used more aggressively on them. Fewer cattle had horns, brands, and mud/manure contamination on hides than in the previous survey in 1999. The predominant hide color for beef cows was black (44.2%) whereas the predominant color for dairy cows was the Holstein pattern (92.9%). Fewer cattle displayed evidence of bovine ocular neoplasia (2.9%) than in previous surveys in 1994 (8.5%) and 1999 (4.3%). Knots on live cattle were found less in the round (0.5%) and more in the shoulder region (4.6%) than in 1999 (1.4% and 0.4%, respectively). Dairy cows were more frequently lame in 2007 (48.7%) than 1999 (39.2%) whereas beef cows had numerically less lameness (16.3% vs. 26.6%, respectively). Most beef cows (62.3%) and dairy cows (68.9%) received midpoint body condition scores (3, 4, and 5 for beef; 2 and 3 for dairy). Beef cows had higher numerical percentages of no defects present (72.0%) versus dairy cows (63.0%) when evaluated for a variety of reproductive, health, or management conditions. Continued improvements in several key factors related to transportation, management, and health were observed in this survey, which could result in increased value in market beef and dairy cows

  15. Market Risk Reporting by the World’s Top Banks: Evidence on the Diversity of Reporting Practice and the Implications for International Accounting Harmonisation

    Directory of Open Access Journals (Sweden)

    Christopher Humphrey

    2008-12-01

    Full Text Available La adopción de las normas internacionales de contabilidad y la convergencia global de la regulación contable, se exhibe frecuentemente como forma de reducir la diversidad en la elaboración de información financiera. Dado que este proceso parece inducido en gran medida por los intereses de las corporaciones internacionales y de los mercados financieros globales, cabría esperar que las mayores corporaciones financieras multinacionales presentaran un gran nivel de convergencia. En este trabajo se aborda este tema de investigación. El análisis de datos longitudinales correspondientes al periodo 2000-2006, de los 25 mayores bancos del mundo, revela que todavía existe una diversidad sustancial en relación a las prácticas de divulgación de riesgo de mercado, tanto en su cálculo numérico como en su forma narrativa. La importancia de los resultados está subrayada por la ilimitada escala de exposición al riesgo por parte del sector bancario que ha quedado al descubierto en la actual crisis financiera global. Las prácticas sobre divulgación financiera documentadas en el trabajo presentan grandes divergencias no sólo entre distintos países sino también entre distintos bancos de un mismo país, por lo que puede alcanzarse la firme conclusión de que, al menos en términos de información sobre riesgo de mercado, el progreso hacia la armonización internacional sigue siendo más aparente que real.The increasing adoption of international accounting standards and global convergence of accounting regulations is frequently heralded as serving to reduce diversity in financial reporting practice. In a process said to be driven in large part by the interests of international business and global financial markets, one might expect the greatest degree of convergence to be found amongst the world’s largest multinational financial corporations. This paper challenges such claims and presumptions. Its content analysis of longitudinal data for the

  16. Outside-Inside Marketing.

    Science.gov (United States)

    Carroll, Susan Rovezzi; Carroll, David

    2001-01-01

    Instead of employing "inside-outside" marketing via inhouse brochures, newsletters, and websites, public schools should begin practicing "outside-inside" marketing in which strategic planning and then action comes from the marketplace (the community) to the school. Public perceptions are gathered through surveys, focus groups, and indepth…

  17. Marketing Violent Entertainment to Children: A Six-Month Follow-Up Review of Industry Practices in the Motion Picture, Music Recording & Electronic Game Industries. A Report to Congress.

    Science.gov (United States)

    Federal Trade Commission, Washington, DC.

    In September 2000, the Federal Trade Commission issued a report on marketing violent entertainment to children. The Commission found that all three segments of the entertainment industry intentionally promoted products to children that warranted parental cautions. This report provides a look at the advertising practices to see if the industries…

  18. Marketized philanthropy

    DEFF Research Database (Denmark)

    Bajde, Domen

    2013-01-01

    attention has been devoted to the ways in which the newly emergent philanthropic ideologies and practices are ‘marketed’ to and adopted by the broader audience of philanthropic givers. In response, we explore the ideological elements that make lending through Kiva, an emergent microfinance charity......As the impact of market actors and their doctrines on philanthropy gradually increases, the debate between the proponents and the critics of ‘marketization’ of philanthropy intensifies. Curiously, the debate has largely centred on ‘philanthrocapitalists’ and philanthropic professionals, while less......, meaningful to its creators and supporters. A combination of interpretive methods is used to outline Kiva’s ideology of entrepreneurial philanthropy. This utopian ideology is found to legitimize ‘marketized’ philanthropic practices by invoking alternative conceptions of poverty, social progress...

  19. Quantum theory of multiscale coarse-graining.

    Science.gov (United States)

    Han, Yining; Jin, Jaehyeok; Wagner, Jacob W; Voth, Gregory A

    2018-03-14

    Coarse-grained (CG) models serve as a powerful tool to simulate molecular systems at much longer temporal and spatial scales. Previously, CG models and methods have been built upon classical statistical mechanics. The present paper develops a theory and numerical methodology for coarse-graining in quantum statistical mechanics, by generalizing the multiscale coarse-graining (MS-CG) method to quantum Boltzmann statistics. A rigorous derivation of the sufficient thermodynamic consistency condition is first presented via imaginary time Feynman path integrals. It identifies the optimal choice of CG action functional and effective quantum CG (qCG) force field to generate a quantum MS-CG (qMS-CG) description of the equilibrium system that is consistent with the quantum fine-grained model projected onto the CG variables. A variational principle then provides a class of algorithms for optimally approximating the qMS-CG force fields. Specifically, a variational method based on force matching, which was also adopted in the classical MS-CG theory, is generalized to quantum Boltzmann statistics. The qMS-CG numerical algorithms and practical issues in implementing this variational minimization procedure are also discussed. Then, two numerical examples are presented to demonstrate the method. Finally, as an alternative strategy, a quasi-classical approximation for the thermal density matrix expressed in the CG variables is derived. This approach provides an interesting physical picture for coarse-graining in quantum Boltzmann statistical mechanics in which the consistency with the quantum particle delocalization is obviously manifest, and it opens up an avenue for using path integral centroid-based effective classical force fields in a coarse-graining methodology.

  20. Quantum theory of multiscale coarse-graining

    Science.gov (United States)

    Han, Yining; Jin, Jaehyeok; Wagner, Jacob W.; Voth, Gregory A.

    2018-03-01

    Coarse-grained (CG) models serve as a powerful tool to simulate molecular systems at much longer temporal and spatial scales. Previously, CG models and methods have been built upon classical statistical mechanics. The present paper develops a theory and numerical methodology for coarse-graining in quantum statistical mechanics, by generalizing the multiscale coarse-graining (MS-CG) method to quantum Boltzmann statistics. A rigorous derivation of the sufficient thermodynamic consistency condition is first presented via imaginary time Feynman path integrals. It identifies the optimal choice of CG action functional and effective quantum CG (qCG) force field to generate a quantum MS-CG (qMS-CG) description of the equilibrium system that is consistent with the quantum fine-grained model projected onto the CG variables. A variational principle then provides a class of algorithms for optimally approximating the qMS-CG force fields. Specifically, a variational method based on force matching, which was also adopted in the classical MS-CG theory, is generalized to quantum Boltzmann statistics. The qMS-CG numerical algorithms and practical issues in implementing this variational minimization procedure are also discussed. Then, two numerical examples are presented to demonstrate the method. Finally, as an alternative strategy, a quasi-classical approximation for the thermal density matrix expressed in the CG variables is derived. This approach provides an interesting physical picture for coarse-graining in quantum Boltzmann statistical mechanics in which the consistency with the quantum particle delocalization is obviously manifest, and it opens up an avenue for using path integral centroid-based effective classical force fields in a coarse-graining methodology.

  1. Marketing and Augmented Reality

    OpenAIRE

    Zelený, Martin

    2010-01-01

    The main goal of this diploma thesis is to identify the usage of augmented reality in contemporary marketing practice and the expectations of marketers for the future use. This will be achieved by conducting a quantitative and qualitative research among existing creative and advertising companies. Secondary goal is introducing the concept of augmented reality from the theoretical point of view and also description of potential utilization based on known examples. The tools for the practical p...

  2. Grain Interactions in Crystal Plasticity

    International Nuclear Information System (INIS)

    Boyle, K.P.; Curtin, W.A.

    2005-01-01

    The plastic response of a sheet metal is governed by the collective response of the underlying grains. Intragranular plasticity depends on intrinsic variables such as crystallographic orientation and on extrinsic variables such as grain interactions; however, the role of the latter is not well understood. A finite element crystal plasticity formulation is used to investigate the importance of grain interactions on intragranular plastic deformation in initially untextured polycrystalline aggregates. A statistical analysis reveals that grain interactions are of equal (or more) importance for determining the average intragranular deviations from the applied strain as compared to the orientation of the grain itself. Furthermore, the influence of the surrounding grains is found to extend past nearest neighbor interactions. It is concluded that the stochastic nature of the mesoscale environment must be considered for a proper understanding of the plastic response of sheet metals at the grain-scale

  3. Roots of success: Marketing strategies for the 21st Century

    Science.gov (United States)

    Ian Doescher

    2012-01-01

    As the demographic of gardeners and farmers changes, retail nurseries should update their marketing approach. This paper reviews best marketing practices and discusses marketing technologies, including quick response (QR) codes, websites, online marketing, and social media.

  4. Etika Marketing Syariah

    Directory of Open Access Journals (Sweden)

    Luqman Nurhisam

    2017-12-01

    Full Text Available Marketing activities (marketing which is the activity of distributing goods and services ranging from producers to the hands of consumers. In this case there are some fundamental questions that encompass marketing activities (marketing; ranging from what is marketed, who is marketing, to how goods and services are marketed through the activities of marketing functions such as purchase, sales, transportation, and so forth. The problem that arises then is, most of the producers/the company with the marketers (marketers who do not consider the moral and ethical aspects of marketing the products they offer, the most important for them is how to make the products they offer acceptable and successful and control the market share. Especially if the marketer is pressed by the target company that must be achieved and the bonus will be obtained, then to achieve the target, not infrequently a marketer doing various ways, to the point of crashing the signs and ethics that have been established in religion. This study aims to analyze how the ethical aspect in the concept and practice in marketing (marketing sharia by the company / producer of goods and services. The research method used in this research is descriptive qualitative analysis, using linguistic or language approach that is describe the concept and structure of marketing language as it is. From this study it can be concluded that the majority of scholars allow the concepts and practices in sharia marketing, seen from the process of creation, the process of bidding, as well as the process of change of value (value in sharia marketing there should be no things that conflict with the principles that exist in sharia. As long as it can be guaranteed, and deviation of principles in sharia does not occur in any transaction inside marketing, it can be allowed in syarak. As well as in the ethical aspect has also fulfilled the spiritual elements that are spiritual based, the divinity is sourced from the

  5. Slim 198gold-grain implanter loaded with standard royal marsden 14-grain magazines

    International Nuclear Information System (INIS)

    Delclos, L.; Moore, E.B.

    1979-01-01

    We designed a slim gold-grain implanter with adaptable lengths to implant areas accessible only through long, narrow, examining instruments, such as a suspension laryngoscope. The implanter is loaded with the same 14-grain magazine designed for and supplied with the Royal Marsden gun. The simplicity of the loading mechanism with a minimum of moving parts makes the instrument practically trouble free. Although it is designed to be used along narrow examining instruments, it can also be used in any situation in which a permanent implant is required, for instance, prostatic cancer and pelvic recurrences in cancer of the uterine cervix previously treated by external and intracavitary irradiation

  6. Marketing small animal theriogenology services--one perspective.

    Science.gov (United States)

    Barber, J A

    2007-08-01

    Once a decision is made to add small animal theriogenology services to a practice, marketing strategies must be developed and implemented to attract clients to the new services. Marketing strategies for the niche market of theriogenology include start-up marketing methods, referral programs, internal marketing, and continued marketing. Marketing theriogenology services is a dynamic, ongoing process that never ends.

  7. Size Distribution and Rate of Dust Generated During Grain Elevator Handling

    Science.gov (United States)

    Dust generated during grain handling is an air pollutant that produces safety and health hazards. This study was conducted to characterize the particle size distribution (PSD) of dust generated during handling of wheat and shelled corn in the research elevator of the USDA Grain Marketing and Product...

  8. An Examination of Market Entry Perspectives in Emerging Markets

    Directory of Open Access Journals (Sweden)

    Marvin O. Bates

    2017-11-01

    Full Text Available Purpose – The purpose of this article is to describe the marketing-oriented market entry approaches that businesses are currently using across the three levels of the world economic pyramid (i.e., WEP. These levels are the Top-tier, the Middle-tier, and the Base of the Pyramid-tier (i.e., BoP-tier. Methodology – The literature of the BoP was reviewed, and market entry approaches were itemized across the three WEP levels. Secondly, BoP strategic theorists including Prahalad identified the need for a BoP marketing focus replacing the traditional 4Ps marketing approach (i.e., Product, Price, Place and Promotion with the BoP-specific 4As marketing approach (i.e., Awareness, Affordability, Access and Availability. This 4As marketing approach is discussed. Findings – New marketing-oriented market-entry approaches are proposed for each of the three WEP levels. These approaches are based on where in the WEP the firm currently exists, and where in the WEP the firm desires to refocus market-entry activities; identified approaches include: inter-country expansion, intra-country entry, adjacent market entry, and extended market entry. Secondly, the absence of a clearly articulated marketing strategy for middle-tier markets was observed. Practical implications – This article has two specific applications. First, it summarizes the evolving market entry perspectives to provide a context for future market research in both emerging markets and the pre-emerging BoP markets. Second, the future requirement for an articulated marketing strategy for middle-tier markets is suggested. Originality – This article examined existing market entry approaches across all three levels of the WEP, inclusive of the BoP economic level. The language used to clarify market entry movements was extended, providing a specificity of description not previously found in either the existing market entry or BoP literature.

  9. Internet marketing 401.

    Science.gov (United States)

    Miller, Ryan J

    2010-11-01

    For facial plastic surgeons who are already realizing increased patient consultation requests from their online marketing efforts, the primary concern often becomes implementing additional tactics and strategies that can keep their online marketing fresh, relevant, and effective. This article creates a framework for evaluating advanced online marketing opportunities by analyzing each opportunity according to the variables of possible return, average cost to implement, probability of success, and implementation time. Within this framework, 11 distinct tactics are discussed, with special emphasis on the most common marketing needs and challenges of facial plastic surgery practices. Copyright © 2010 Elsevier Inc. All rights reserved.

  10. Marketing veterinary services.

    Science.gov (United States)

    Lee, David E

    2006-03-01

    Marketing is a holistic process that goes far beyond a Yellow Page advertisement or a glossy brochure. A thorough evaluation of a market before entry, including best and worst case scenarios, is critical to mak-ing good investments. Veterinarians are fortunate to have a market that is largely protected by barriers to entry and characterized by reasonably high rates of return given minimal risk. Our market base continues to expand and, overall, remains fairly price insensitive. The extent to which a practice can align its capabilities with a product mix that ideally meets its clients' needs will ultimately determine its success.

  11. Content marketing - the fundamental tool of digital marketing

    Directory of Open Access Journals (Sweden)

    Loredana PATRUTIU BALTES

    2015-12-01

    Full Text Available In the era of digitalization, the importance of digital marketing has increased from one year to another as part of the marketing strategy practiced by organizations of any type and any size. Given that digital marketing requires the existence of a content marketing, the success or the failure of the company’s online communication depends to a significant extent on the quality of its content marketing. In this context, besides promoting a high quality of the content marketing, the digital marketers must undertake an analysis of the target in order to adapt their content and to choose the right way of promoting it. This article defines the concept of content marketing and the importance that it has within the marketing policies, as well as the proper means of developing a correct content marketing strategy.

  12. 78 FR 32226 - Poultry Market News Reports; Request for Extension and Revision of the Currently Approved...

    Science.gov (United States)

    2013-05-29

    ... Service [Doc. No. AMS-LPS-13-0021] Poultry Market News Reports; Request for Extension and Revision of the Currently Approved Information Collection and To Merge the Collections of Livestock, Poultry, Meat, Grain... merged its Livestock and Grain Market News Division with the Poultry Market News Division, creating the...

  13. Market Sanitation: A Case Study of Oregbeni Market Benin - City ...

    African Journals Online (AJOL)

    Poor market sanitation is an intractable problem in Nigeria and has contributed to the spread of infectious diseases and environmental degradation. This study was undertaken to determine the awareness and practice of solid waste management in market places among market users. It involved 180 store owners and ...

  14. Markets, religion, regulation

    DEFF Research Database (Denmark)

    Fischer, Johan

    2016-01-01

    Most recent scholarship on moral economies or religious markets argues for the compatibility of economies/markets and religious practices in particular national or regional contexts. However, over the last couple of decades or so religious markets have entered a new phase characterized by new forms...... of regulation, certification and standardization on a global scale. Building on research on global kosher (a Hebrew term meaning “fit” or “proper”), halal (an Arabic word that literally means “permissible” or “lawful”) and Hindu vegetarianism this paper argues that these economies or markets to a large extent...... are conditioned by and themselves condition forms of transnational governmentality, that is, new and often overlapping practices of government and grassroots politics. I explore religious economies and markets at three interrelated levels of the social scale: state and non-state regulation, the marketplace...

  15. Market, Regulation, Market, Regulation

    DEFF Research Database (Denmark)

    Frankel, Christian; Galland, Jean-Pierre

    2015-01-01

    barriers to trade in Europe, realized the free movement of products by organizing progressively several orders of markets and regulation. Based on historical and institutional documents, on technical publications, and on interviews, this article relates how the European Commission and the Member States had......This paper focuses on the European Regulatory system which was settled both for opening the Single Market for products and ensuring the consumers' safety. It claims that the New Approach and Standardization, and the Global Approach to conformity assessment, which suppressed the last technical...... alternatively recourse to markets and to regulations, at the three main levels of the New Approach Directives implementation. The article focuses also more specifically on the Medical Devices sector, not only because this New Approach sector has long been controversial in Europe, and has recently been concerned...

  16. THE SPORT MARKETING MANAGEMENT MODEL

    Directory of Open Access Journals (Sweden)

    Alexandru Lucian MIHAI

    2015-06-01

    Full Text Available Sport marketing involves marketing fundamentals applied in one industry, the sport business industry. The development of sport marketing fundamentals is therefore based on basic marketing principles. The practice and activities of sport marketing are also based on basic marketing activities, but are modified and adapted to the sport business industry. Therefore, sport marketing is based on its primary and parent discipline - marketing. Sport marketing is one of the most important functions of a sport business. This is because the sport marketing activities will define the business. The growth of the sport industry is phenomenal and shows no signs of slowing. Also, sport marketing is a process. A process is a continuous cycle. Therefore, marketing is a function that never ends. The sport marketing management model is an illustration of the elements and process of sport marketing. It should serve as a guide for managing the company’s marketing functions. The model illustrates the elements of marketing, the succession of elements and functions, the process of managing, and the interdependence of the elements This paper presents an overview of the model, sport marketing management, each element and the process.

  17. Practice management.

    Science.gov (United States)

    Althausen, Peter L; Mead, Lisa

    2014-07-01

    The practicing orthopaedic traumatologist must have a sound knowledge of business fundamentals to be successful in the changing healthcare environment. Practice management encompasses multiple topics including governance, the financial aspects of billing and coding, physician extender management, ancillary service development, information technology, transcription utilization, and marketing. Some of these are universal, but several of these areas may be most applicable to the private practice of medicine. Attention to each component is vital to develop an understanding of the intricacies of practice management.

  18. Value oriented marketing strategies

    Directory of Open Access Journals (Sweden)

    Stanković Ljiljana

    2009-01-01

    Full Text Available The complexity of business environment imposes the need for continuous change and reexamination of business marketing strategies of enterprises. Theory and practice of strategic management and marketing show that the activities of marketing, which are closely connected to corporate strategy, are the key drivers of growth. There is a positive correlation between competition intensity, marketing strategy and business performance of companies. Even though, managers of many companies don't see a clear connection between marketing strategy and business performance, numerous empirical research show that the companies which possess and efficiently use marketing resources and capabilities are more successful. In knowledge-based economics, the development of value oriented marketing strategies for all participants in the chain is a supposition of the survival, growth and development of companies. Competitive advantage is the essence of any strategy. Acquisition and maintenance of competitive advantage is more successful if the potentials for value creation are used efficiently. The paper examines the critical factors that influence alignment and transformation of marketing strategies in accordance with changes in value estimation. Superior value, is created in different network classes. Theory and practice researches create a reliable basis for the development of new concepts, marketing strategy business models that will contribute to competitive advantage of enterprises and the economy.

  19. Partnership for Healthier Asians: Disseminating Evidence-Based Practices in Asian-American Communities Using a Market-Oriented and Multilevel Approach

    Science.gov (United States)

    Kim, Karen; Quinn, Michael; Chandrasekar, Edwin; Patel, Reena

    2016-01-01

    Background One of the greatest challenges facing health promotion and disease prevention is translating research findings into evidence-based practices (EBP). There is currently a limited research base to inform the design of dissemination action plans, especially within medically underserved communities. Objective The objective of this paper is to describe an innovative study protocol to disseminate colorectal cancer (CRC) screening guidelines in seven Asian subgroups. Methods This study integrated a market-oriented Push-Pull-Infrastructure Model, Diffusion of Innovation Theory, and community-based participatory research approach to create a community-centered dissemination framework. Consumer research, through focus groups and community-wide surveys, was centered on the adopters to ensure a multilevel intervention was well designed and effective. Results Collaboration took place between an academic institution and eight community-based organizations. These groups worked together to conduct thorough consumer research. A sample of 72 Asian Americans participated in 8 focus groups, and differences were noted across ethnic groups. Furthermore, 464 community members participated in an Individual Client Survey. Most participants agreed that early detection of cancer was important (434/464, 93.5%), cancer could happen to anyone (403/464, 86.9%), CRC could be prevented (344/464, 74.1%), and everyone should screen for CRC (389/464, 83.8%). However, 35.8% (166/464) of participants also felt that people were better off not knowing it they had cancer, and 45.5% (211/464) would screen only when they had symptoms. Most participants indicated that they would screen upon their doctor’s recommendation, but half reported that they only saw a doctor when they were sick. Data collection currently is underway for a multilevel intervention (community health advisor and social marketing campaign) and will conclude March 2016. We expect that analysis and results will be available by

  20. Partnership for Healthier Asians: Disseminating Evidence-Based Practices in Asian-American Communities Using a Market-Oriented and Multilevel Approach.

    Science.gov (United States)

    Kim, Karen; Quinn, Michael; Chandrasekar, Edwin; Patel, Reena; Lam, Helen

    2016-06-16

    One of the greatest challenges facing health promotion and disease prevention is translating research findings into evidence-based practices (EBP). There is currently a limited research base to inform the design of dissemination action plans, especially within medically underserved communities. The objective of this paper is to describe an innovative study protocol to disseminate colorectal cancer (CRC) screening guidelines in seven Asian subgroups. This study integrated a market-oriented Push-Pull-Infrastructure Model, Diffusion of Innovation Theory, and community-based participatory research approach to create a community-centered dissemination framework. Consumer research, through focus groups and community-wide surveys, was centered on the adopters to ensure a multilevel intervention was well designed and effective. Collaboration took place between an academic institution and eight community-based organizations. These groups worked together to conduct thorough consumer research. A sample of 72 Asian Americans participated in 8 focus groups, and differences were noted across ethnic groups. Furthermore, 464 community members participated in an Individual Client Survey. Most participants agreed that early detection of cancer was important (434/464, 93.5%), cancer could happen to anyone (403/464, 86.9%), CRC could be prevented (344/464, 74.1%), and everyone should screen for CRC (389/464, 83.8%). However, 35.8% (166/464) of participants also felt that people were better off not knowing it they had cancer, and 45.5% (211/464) would screen only when they had symptoms. Most participants indicated that they would screen upon their doctor's recommendation, but half reported that they only saw a doctor when they were sick. Data collection currently is underway for a multilevel intervention (community health advisor and social marketing campaign) and will conclude March 2016. We expect that analysis and results will be available by June 2016. This study outlines a

  1. What influences the composition of fungi in wheat grains?

    Directory of Open Access Journals (Sweden)

    Biruta Bankina

    2017-12-01

    Full Text Available Wheat grains are inhabited by different fungi, including plant pathogens and fungi – mycotoxin producers. The composition of seed mycobiota can be influenced by different factors, including agronomic practices, but the results are still contradictory. The aim of this study was to evaluate the mycobiota of wheat grains depending on agroecological conditions. Wheat grains were obtained from a two-factorial field trial: A – tillage system (A1 – ploughing at a depth of 22–24 cm; A2 – harrowing at a depth of up to 10 cm; B – crop rotation (B1 – continuous wheat; B2 – oilseed rape and wheat; B3 – crop rotation. The mycobiota of grain were determined by mycological and molecular methods. The most abundant and widespread of the mycobiota were Pyrenophora tritici-repentis, Alternaria spp., Arthrinium spp., and Fusarium avenaceum. Higher amounts of precipitation increased the infection of grains with Fusarium fungi. Seven species of Fusarium were identified in the grain samples: F. avenaceum, F. poae, F. graminearum, F. culmorum, F. acuminatum, F. sporotrichioides, and F. tricinctum. The soil tillage method and crop rotation did not influence the total incidence of Fusarium spp., but the abundance of a particular species differed depending on agronomic practice. The research suggests that continuous wheat sowing under conditions of reduced soil tillage can increase the level of risk of grain infection with F. graminearum and, consequently, the accumulation of mycotoxins.

  2. Grain Flow at High Stresses

    Science.gov (United States)

    McSaveney, M. J.

    2015-12-01

    The transport mechanism of rapid long-runout rock avalanches was a hotly debated topic when I came on the scene in 1967. So how come it is still debated today? My explanation is that it is the expected outcome of peer review, poor comprehension, and technological advances outpacing intellectual advances. Why think about the problem when we can model it! So let us think about the problem. Shreve thought that rock avalanches fell upon and trapped a layer of air. What physics was he thinking about? It is how feathers and tissue papers fall. When my rock avalanches fly, they fly like unlubricated bricks using the physics of projectiles and ballistics. But the main transport mechanism is not flight. The dominant impression from watching a rock avalanche in motion is of fluid flow, as Heim described it in 1882. A rock avalanche is a very large grain flow. Bagnold studied dispersive grain flows, but why should one assume that rock avalanches are dispersive grain flows as many do. The more common grain flow type is a dense grain flow and rock avalanches are dense grain flows in which the weight can and does generate very high stresses at grain contacts. Brittle rock deforms elastically up to its compressive strength, whereupon it breaks, releasing elastic strain as transient elastic strain (seismic energy to a seismologist, acoustic energy to a physicist). Melosh and others have shown that acoustic energy can fluidize a grain mass. There is no exotic physics behind grain flow at high stress. When grains break, the released elastic strain has to go somewhere, and it goes somewhere principally by transmission though grain contacts. Depending on the state of stress at the grain contact, the contact will pass the stress or will slip at conventional values of Coulomb friction. Enough thinking! A physical model of the entire process is too big for any laboratory. So whose numerical model will do it?

  3. Integral or integrated marketing

    Directory of Open Access Journals (Sweden)

    Davčik Nebojša

    2006-01-01

    Full Text Available Marketing theorists and experts try to develop business efficient organization and to get marketing performance at higher, business integrated level since its earliest beginnings. The core issue in this paperwork is the dialectic and practical approach dilemma should we develop integrated or integral marketing approach in the organization. The presented company cases as well as dialectic and functional explanations of this dilemma clearly shows that integrated marketing is narrower approach than integral marketing if we take as focal point new, unique and completed entity. In the integration the essence is in getting different parts together, which do not have to make necessary the new entity. The key elements in the definition of the integral marketing are necessity and holistic, e.g. necessity to develop new, holistic entity.

  4. Inbound marketing

    OpenAIRE

    Popek, Tomáš

    2011-01-01

    In my work I focus on Inbound Marketing, which represents a new perspective on marketing, that has not been given the attention it deserves. It is a combination of existing and proven marketing methods that are used to obtain new customers with minimal marketing costs to the organization. The first section of my work is devoted to defining the concept of Inbound Marketing definitions and explanations. Furthermore, I present a list of instruments used in Inbound Marketing, and showcase the def...

  5. Marketing Is Not a Luxury - Marketing Is a Necessity.

    Science.gov (United States)

    Price, Sean

    2017-10-01

    Physicians who work in small practices constantly face a basic marketing question: What's the best way to sell myself and my business to the community? Because few physicians studied business principles, many won't know the answer. That's why the Texas Medical Association is publishing a book titled Marketing Smart: A Guide for Medical Practices.

  6. Grain dust and the lungs.

    Science.gov (United States)

    Chan-Yeung, M.; Ashley, M. J.; Grzybowski, S.

    1978-01-01

    Grain dust is composed of a large number of materials, including various types of grain and their disintegration products, silica, fungi, insects and mites. The clinical syndromes described in relation to exposure to grain dust are chronic bronchitis, grain dust asthma, extrinsic allergic alveolitis, grain fever and silo-filler's lung. Rhinitis and conjunctivitis are also common in grain workers. While the concentration and the quality of dust influence the frequency and the type of clinical syndrome in grain workers, host factors are also important. Of the latter, smoking is the most important factor influencing the frequency of chronic bronchitis. The role of atopy and of bronchial hyperreactivity in grain dust asthma has yet to be assessed. Several well designed studies are currently being carried out in North America not only to delineate the frequency of the respiratory abnormalities, the pathogenetic mechanisms and the host factors, but also to establish a meaningful threshold limit concentration for grain dust. Images p1272-a PMID:348288

  7. Atmospherics, the marketing concept, and a marketing tool for hospitals.

    Science.gov (United States)

    Fugate, D L

    1991-01-01

    Researchers have demonstrated that the conscious use of atmospheric structuring can induce marketer-desired behaviors in service consumers. This may be particularly relevant to marketers of hospital care since consumer judgments often depend upon peripheral rather than core evidences of quality and satisfaction. Under these circumstances, health care marketers have an obligation to explore the phenomenon of atmospherics and its practical implications in the health care marketing mix.

  8. Digital Marketing for Russian Market. Case: Wild Taiga

    OpenAIRE

    Khmelevskoy, Sergey

    2015-01-01

    The thesis is aimed to develop suitable digital marketing strategy for Wild Taiga in order to target the Russian tourists efficiently, using different marketing tools based on integrated marketing communications principle. Effort have been made for practical orientation of this project with a strong theoretical part and analytical thinking. Theoretical framework includes analysis of digital marketing in contexts of tourism as well as Wild Taiga network. In order to discover the efficient ...

  9. Modelling of grain refinement driven by negative grain boundary energy

    Czech Academy of Sciences Publication Activity Database

    Fischer, F. D.; Zickler, G. A.; Svoboda, Jiří

    2017-01-01

    Roč. 97, č. 23 (2017), s. 1963-1977 ISSN 1478-6435 R&D Projects: GA ČR(CZ) GA15-06390S Institutional support: RVO:68081723 Keywords : grain refinement * grain nucleation * distribution concept * jump on distribution function Subject RIV: BJ - Thermodynamics OBOR OECD: Thermodynamics Impact factor: 1.505, year: 2016

  10. Online marketing strategies – UK and Romania

    OpenAIRE

    Tălpău, A.; Vieraşu, T.

    2012-01-01

    This paper presents successful online marketing strategies, more specific “Pay Per Click” publicity and social marketing strategies. Both practices target a well-defined market segment and can be used to increase exposure, generate traffic and in the end generate conversions. While “Pay Per Click” means buying every action (visit/Like etc.), social marketing is looking to establish one to one interactions and to provide value to customers. These two online marketing practices were analyzed bo...

  11. Beyond Commodification and Politicisation: Production and Consumption Practices of Authenticity in the White Tai Tourist Market in the Uplands of Vietnam

    Directory of Open Access Journals (Sweden)

    Achariya Nate-Chei

    2011-01-01

    Full Text Available This paper is based on an ethnographic enquiry conducted over the last four years and shows the setting of a close interaction between hosts and guests in the White Tai villages in Mai Chau district, in the northwest uplands of Vietnam. The author argues that tourism is utilised as a medium to demonstrate a culture of hospitality. A new trend in tourism production and consumption is brought into discussion; in relation to this, this paper looks at what is really happening in the tourism spaces of the White Tai villages through the experiences not only of tourists but also of villagers. The author identifies several types of host-guest relationships and argues that there is a transformation of the host-guest relationship within these tourist spaces, a transformation evident in the new production and consumption practices of the market. Such relationships must be understood by looking beyond conceptions of commodification and politicisation of ethnicity. --- Basierend auf einer vierjährigen ethnographischen Feldforschung schildert dieser Beitrag die Interaktionen zwischen Bereisten und Reisenden anhand von White Tai-Dörfern im Mai Chau-Bezirk im nordwestlichen Hügelland Vietnams. Die Autorin argumentiert, dass Tourismus als Medium zur Demonstration von Gastfreundlichkeit eingesetzt werde. Neben einer Diskussion zu touristischer Pro- duktion und Konsum, werden in diesem Artikel auch die Erfahrungen und Wahrnehmungen der TouristInnen und DorfbewohnerInnen analysiert sowie verschiedene Typen von Beziehungen zwischen GastgeberInnen und Gästen identifiziert. Es wird dabei argumentiert, dass im Kontext touristischer Räume eine Transformation dieser Beziehungen stattfinde, die in den neuen Produktions- und Konsumpraktiken evident sei. Solche Beziehungen können nur verstanden werden, wenn ein altbekanntes Verständnis von Kommodifizierung und Politisierung von Ethnizität erweitert werde.

  12. Algorithm based on regional separation for automatic grain boundary extraction using improved mean shift method

    Science.gov (United States)

    Zhenying, Xu; Jiandong, Zhu; Qi, Zhang; Yamba, Philip

    2018-06-01

    Metallographic microscopy shows that the vast majority of metal materials are composed of many small grains; the grain size of a metal is important for determining the tensile strength, toughness, plasticity, and other mechanical properties. In order to quantitatively evaluate grain size in metals, grain boundaries must be identified in metallographic images. Based on the phenomenon of grain boundary blurring or disconnection in metallographic images, this study develops an algorithm based on regional separation for automatically extracting grain boundaries by an improved mean shift method. Experimental observation shows that the grain boundaries obtained by the proposed algorithm are highly complete and accurate. This research has practical value because the proposed algorithm is suitable for grain boundary extraction from most metallographic images.

  13. Marketing strategies for academic libraries

    OpenAIRE

    Jung, Claudia

    2008-01-01

    This assignment is about the development of a general strategic marketing plan for academic libraries in Germany and can be used as a guideline for libraries that want to develop concrete marketing strategies for several products and services. Two examples of marketing projects are at its end presented for linking theoretical approaches to practice. Finally the development of an own marketing strategy for “information literacy” builds the last part of the assignment.

  14. A Proposta de Valor e o Capital Humano: práticas estratégicas de marketingValue Proposition and Human Capital: strategic marketing practicesPropuesta de Valor y Capital Humano: prácticas estratégicas de marketing

    Directory of Open Access Journals (Sweden)

    SCHARF, Edson Roberto

    2012-06-01

    Full Text Available RESUMOUma das práticas de marketing adotada pelas organizações para ser mais eficiente diante do excesso de comunicação publicitária é a proposta de valor ao consumidor. Para o desenvolvimento desse processo, o capital humano é uma das possibilidades. Nesse sentido, o objetivo foi identificar se há a aplicação do constructo “capital humano” nas fases de conceituação e de desenvolvimento da proposta de valor das organizações estudadas. O conjunto social foi composto de executivos de marketing das melhores empresas do país para se trabalhar. Foram adotadas as abordagens qualitativa e quantitativa de pesquisa, com a técnica de análise de conteúdo e o método Análise Hierárquica do Processo, respectivamente. Os resultados do procedimento exploratório demonstraram que a totalidade das empresas entende o capital humano como atributo fundamental no desenvolvimento da proposta de valor e que a valorização da marca ocorre tendo como um dos principais pilares o capital humano. Os resultados do procedimento descritivo confirmaram o capital humano como um dos conceitos para a proposição de valor, embora esse processo de conceituação frequentemente seja alterado pelos parceiros estratégicos na etapa de desenvolvimento.ABSTRACTOne of the marketing practices adopted by organizations to be more efficient in face of the excess of advertising is the value proposition to consumers. The adoption of human capital is one of the options. To such end, the aim of this study was to confirm the use of the ‘human capital’ construct in both the conceptualization and development of the value proposition stages. The social group was comprised of marketing executives working for companies regarded as the best companies to work for. The results of the exploratory procedure showed that all companies understand that human capital is a key attribute in order to develop value proposition and that brand value takes place having human capital as

  15. Stochastic theory of grain growth

    International Nuclear Information System (INIS)

    Hu Haiyun; Xing Xiusan.

    1990-11-01

    The purpose of this note is to set up a stochastic theory of grain growth and to derive the statistical distribution function and the average value of the grain radius so as to match them with the experiment further. 8 refs, 1 fig

  16. Stress-driven grain growth

    CSIR Research Space (South Africa)

    Nabarro, FRN

    1998-11-13

    Full Text Available of length b (1+ epsilon) is parallel to sigma, embedded in a grain in which the lattice vector b (1+ epsilon) is transverse to sigma. If the embedded grain grows at the expense of its matrix, the source of the stress will do work, and therefore the presence...

  17. Sustainable Marketing

    NARCIS (Netherlands)

    Dam, van Y.K.

    2017-01-01

    In this article, three different conceptions of sustainable marketing are discussed and compared. These different conceptions are referred to as social, green, and critical sustainable marketing. Social sustainable marketing follows the logic of demand-driven marketing management and places the

  18. Autonomous grain combine control system

    Science.gov (United States)

    Hoskinson, Reed L.; Kenney, Kevin L.; Lucas, James R.; Prickel, Marvin A.

    2013-06-25

    A system for controlling a grain combine having a rotor/cylinder, a sieve, a fan, a concave, a feeder, a header, an engine, and a control system. The feeder of the grain combine is engaged and the header is lowered. A separator loss target, engine load target, and a sieve loss target are selected. Grain is harvested with the lowered header passing the grain through the engaged feeder. Separator loss, sieve loss, engine load and ground speed of the grain combine are continuously monitored during the harvesting. If the monitored separator loss exceeds the selected separator loss target, the speed of the rotor/cylinder, the concave setting, the engine load target, or a combination thereof is adjusted. If the monitored sieve loss exceeds the selected sieve loss target, the speed of the fan, the size of the sieve openings, or the engine load target is adjusted.

  19. First Year Digital Marketing Plan : Case: Arctos

    OpenAIRE

    Järvelin, Reetta

    2016-01-01

    Digital marketing is becoming increasingly important, as communication through digital chan-nels develops and some aspects of traditional marketing become irrelevant. Digital marketing focuses on current and relevant methods of reaching audiences, making it a valuable marketing asset for businesses. This thesis is a study into the field of digital marketing, including common tools and best practices. The thesis is a project-based thesis, which aims to create a complete digital marketing p...

  20. HOLISTIC MARKETING MANAGEMENT AND SOCIAL MEDIA

    OpenAIRE

    William PERTTULA

    2011-01-01

    Social media and social media marketing are real challenges to holistic marketing management approach focusing on real customer value. A distinct problem for social media is making a profit when the standard practice is to not charge the user any money. Social media marketing relies on its similarity to word of mouth marketing which has always been praised for its effectiveness. Social media marketing can be faster and cheaper that other forms of marketing, and should be integrated with the r...