Fair Trade: Social Regulation in Global Food Markets

Science.gov (United States)

Raynolds, Laura T.

2012-01-01

This article analyzes the theoretical and empirical parameters of social regulation in contemporary global food markets, focusing on the rapidly expanding Fair Trade initiative. Fair Trade seeks to transform North/South relations by fostering ethical consumption, producer empowerment, and certified commodity sales. This initiative joins an array…

Eesti Gas, Estonia. Sales and marketing course

International Nuclear Information System (INIS)

1994-01-01

A weekly sales and marketing course was organized by the Dansk Olie and Naturgas (the National Oil and Gas Company of Denmark) in Denmark for the Eesti Gas representatives. The program encompassed a survey of the Danish natural gas marketing, sales to the gas utilities and to industry, use of the natural gas in cogeneration plants and the gas pricing as an instrument of economic and environmental policy. Examples of negotiations with Danish industrial and municipal consumers were presented. Competitiveness of natural gas compared to other energy sources was discussed, taxation principles considered. (EG)

Sales Channels, Governance, and Upgrading in Floriculture Global Value Chains:

DEFF Research Database (Denmark)

Melese, Ayelech Tiruwha

Floriculture is a dynamic industry that has transformed from a regional business, where both production and consumption were concentrated in Europe, to a global business organized in global value chains. Although the Dutch still lead the industry, particularly through the Dutch auction, developing...... countries have strengthened their position as producers in the chain. While consumption in traditional markets remains important, new demand has emerged in the global South. This working paper explains the dynamics and main features of the floriculture global value chain, different sales channels...... and governance structures, and their implications for how supplier firms in developing countries learn and build technological capabilities. Governance structures in the floriculture global value chain are not only shaped by buyer requirements and auction’s institutional rules but also by national...

Sales-marketing interface and company performance. Is information use the missing link?

OpenAIRE

Keszey, Tamara

2013-01-01

Over the last couple of years there has been an ongoing debate on how sales managers contribute to organizational value. Direct measures between sales-marketing interface quality and company performance are compromised, as company performance is influenced by a plethora of other factors. We advocate that the use of sales information is the missing link between sales-marketing relationship quality and organizational outcomes. We propose and empirically test a model on how sales-mar...

New trends in electricity sales on deregulated markets

International Nuclear Information System (INIS)

Svercek, M.

2001-01-01

An analysis of the influence of the e-sales on the market is made. Seven critical factors for the success are outlined, namely: community offerings, connectivity, customer care, communication, convenience, content, customization. Examples for the application of the e-sales in Europe are given and expected trends are discussed

New trends in electricity sales on deregulated markets

Energy Technology Data Exchange (ETDEWEB)

Svercek, M [AT Kearney, (Czech Republic)

2001-07-01

An analysis of the influence of the e-sales on the market is made. Seven critical factors for the success are outlined, namely: community offerings, connectivity, customer care, communication, convenience, content, customization. Examples for the application of the e-sales in Europe are given and expected trends are discussed.

The relationship between in-store marketing and observed sales of sustainable products : A shopper marketing view

NARCIS (Netherlands)

van Nierop, E.; van Herpen, E.; Sloot, L.M.

2011-01-01

To stimulate sales of sustainable products, retailers need to know whether their in-store instruments effectively influence their market shares. This study uses actual sales data and a multilevel modeling approach to describe the market shares of sustainable brands according to price level, price

17 CFR 240.15c1-8 - Sales at the market.

Science.gov (United States)

2010-04-01

... 17 Commodity and Securities Exchanges 3 2010-04-01 2010-04-01 false Sales at the market. 240.15c1... Securities Exchange Act of 1934 Rules Relating to Over-The-Counter Markets § 240.15c1-8 Sales at the market... securities exchange that such security is being offered to such customer “at the market” or at a price...

The impact of junk food marketing regulations on food sales: an ecological study.

Science.gov (United States)

Kovic, Y; Noel, J K; Ungemack, J A; Burleson, J A

2018-06-01

To evaluate the impact of junk food broadcast marketing policies on nationwide junk food sales and identify policy characteristics effective in reducing sales. Country policy data (n = 79) were categorized in a thorough literature review and analysed using a repeated measures design against data on food sales per capita. Study conducted in United States, 2017. Countries with junk food broadcast marketing policies saw a decrease in junk food sales per capita after implementation, while those without said policies saw an increase (p = 0.013). Countries with statutory policies saw a decrease in sales per capita, while those with only self-regulation saw an increase (p = 0.004). Audience restrictions (p = 0.024) and standardized nutrition criteria (p = 0.008) were policy characteristics significantly associated with a decrease in sales per capita. Utilizing a novel approach to evaluate junk food broadcast marketing policies, the study demonstrated that countries with statutory policies saw a significant decrease in junk food sales per capita not seen in countries with no or only self-regulatory policies. To effectively reduce exposure to child-targeted junk food marketing, governments should establish strong, comprehensive statutory regulations. Additionally, countries that implement junk food marketing policies can use food sales data to track policy effectiveness. © 2018 World Obesity Federation.

Developing competitive marketing and sales strategy for HS-Eden

OpenAIRE

Dragusha, Cajup

2016-01-01

Start-ups are faced with variety of challenges and uncertainty therefore comprehensive marketing and sales strategy must be in place to make sure that limited resources are spend wisely in order to minimize uncertainty and pave a path that would lead to successful business. HS Eden is a new-start-up venture created in Lappeenranta University of Technology with an ambition to develop AMB systems for commercial use. The aim of this study was to build a marketing and sales strategy to help HS-Ed...

Sales Target and Ethical Behaviour of Marketing Executives in the ...

African Journals Online (AJOL)

User

2011-05-20

May 20, 2011 ... Akenbor, Cletus O. - Department of Tourism and Hospitality, ... marketing and sales techniques and strategies to sell their products and ..... Wotruba, T.R (1981) Sales Management – Concepts, Practice and Cases; Santa.

Marketing and Globalization of the Brewing Industry

DEFF Research Database (Denmark)

Madsen, Erik Strøjer; Wu, Yanqing

2016-01-01

The globalization of the brewing industry after the turn of the century through a large wave of mergers and acquisitions has changed the structure of the world beer markets. The chapter tracks the development in industry concentrations from 2002 to 2012 and points to high transportation costs...... for beers and economies of scale at the firm level in advertising and sales efforts as the main factors behind the wave of cross-country mergers and acquisitions. Using firm-level data from the largest breweries, the estimations verify significant economies of scale at the firm level in marketing...... significant economies of scale benefits at the firm level to be shared between the merging partners as marketing and distribution costs are very high in this industry....

Trust in marketing's use of information from sales : the moderating role of power

NARCIS (Netherlands)

Keszey, Tamara; Biemans, Wim

2017-01-01

Purpose - This paper aims to improve marketing managers' use of information from sales. The authors propose and empirically test the link between cross-functional trust and marketing's use of information from sales, and whether this effect is contingent on marketing's power within the firm.

6 Ways Hotel Marketing Can Generate More Leads for the Sales Team

OpenAIRE

2017-01-01

Achieving group and meetings revenue targets can make or break your property’s annual performance. But incredibly, most hotel group sales departments lack consistent, effective marketing support and are forced to generate their own leads. Hotel marketers often ignore the need to boost their hotel’s revenue by accelerating the number of incoming sales leads. As a result, hotel marketing departments usually stick to what they know: marketing only to leisure travelers. Let’s change that

Malaria healthcare policy change in Kenya: implications on sales and marketing of antimalarials.

Science.gov (United States)

Ngure, Peter K; Nyaoke, Lorraine; Minja, David

2012-03-01

Malaria healthcare policy change in Kenya aimed at improving the control of malaria but faced a number of challenges in implementation related to marketing of the drugs. This research investigated the effect of the change of the national malaria policy on drug sales and strategic marketing responses of antimalarial pharmaceutical companies in Kenya. A descriptive cross-sectional design was employed to describe the existing state of antimalarials market in Kenya after the change of the malaria healthcare policy. Policy change did result in an increase in the sales of Coartem®. Novartis Pharma recorded a 97% growth in sales of Coartem® between 2003 and 2004. However, this increase was not experienced by all the companies. Further, SPs (which had been replaced as first-line therapy for malaria) registered good sales. In most cases, these sales were higher than the sales of Coartem®. Generally, the sales contribution of SPs and generic antimalarial medicines exceeded that of Coartem® for most distributors. The most common change made to marketing strategies by distributors (62.5%) was to increase imports of antimalarials. A total of 40% of the manufacturers preferred to increase their budgetary allocation for marketing activities. In view of the fact that continued sale of SP drugs and limited availability of AL poses the risk of increasing the incidence of malaria in Kenya, it is therefore, recommended that pharmacy surveillance systems be strengthened to ensure drugs that have been rendered non-viable or that prescription-only medicines are not sold contrary to the national guidelines.

Marketing strategy - sales system for energy saving technology in the heat market

Energy Technology Data Exchange (ETDEWEB)

Dommann, D

1984-06-04

Modern industrial society is undergoing a period of upheaval which is sparing no company. Today's greatest challenge to management is to get this transition under control. The process of change inevitably effects marketing policies and company employees. There are doubtlessly many viable marketing strategies available, but they are of little use if they cannot be applied in the market by qualified personnel. In this article the author gives suggestions for selling energy conserving technology in today's heat market using a systematic sales method.

Nonlinear impact of the marketing mix on brand sales performance

OpenAIRE

Porto, Rafael Barreiros; Lima, Nolah Schutte da Rocha

2016-01-01

The pattern of the impact that marketing activities exert on sales has not been widely examined in the literature. Many studies have adopted restricted linear perspectives, disregarding the empirical evidence. We investigated the nonlinear impact of the marketing mix on the volume of sales, volume of consumers and level of purchasing by each consumer, through a longitudinal study with panel data of brands and consumers simultaneously. We analyzed 121 brands during 13 months, with 793 purchase...

76 FR 21033 - International Business Machines (IBM), Sales and Distribution Business Unit, Global Sales...

Science.gov (United States)

2011-04-14

... DEPARTMENT OF LABOR Employment and Training Administration [TA-W-74,364] International Business Machines (IBM), Sales and Distribution Business Unit, Global Sales Solution Department, Off-Site Teleworker in Centerport, New York; Notice of Affirmative Determination Regarding Application for Reconsideration By application dated November 29, 2011,...

Pre-Sale of Flats as a Method to Limit Market Risk

OpenAIRE

Sitek, Marcin

2014-01-01

The focus of this study is on the analysis of the developer’s and purchaser’s risks that result from pre-sale of flats in the real estate market. This study attempts to analyze developer’s and purchaser’s risks that result from pre-sale of flats in the real estate market. The study discusses the results concerning the economic indices that stimulate behaviors of participants and analysis of the Developer’s Act in the aspect of benefits and risk for market participants. The p...

Marketing strategy - sales system for energy saving technology in the heat market

Energy Technology Data Exchange (ETDEWEB)

Dommann, D.

1984-06-04

Modern industrial society is undergoing a period of upheaval which is sparing no company. Today's greatest challenge to management is to get this transition under control. The process of change inevitably effects marketing policies and company employees. There are doubtlessly many viable marketing strategies available, but they are of little use if they cannot be applied in the market by qualified personnel. In this article the author gives suggestions for selling energy conserving technology in today's heat market using a systematic sales method.

Using Mobile Marketing to Engage NASCAR Fans and Increase Sales

Directory of Open Access Journals (Sweden)

MARK DODDS

2011-01-01

Full Text Available Mobile marketing displays engage the consumer. This sponsorship activation tactic is highly visible at NASCAR races. Some common elements include show cars, interactive race simulators, video games and race suit/equipment displays. The authors of this study argue that by using mobile marketing effectively as a sponsorship activation tactic, the race fans derive more enjoyment from the race experience. This increased enjoyment links to higher product sales for the sponsor. The implications of this study show that sponsors in other sports should use mobile marketing to increase the fan satisfaction of the game experience in order to increase their product sales. Additionally, event mangers should support mobile marketing as a sponsorship activation tactic with the intention of increasing fan enjoyment and improving attendance.

Global stock market in 1990-s

Directory of Open Access Journals (Sweden)

Moshenskyi S.Z.

2017-08-01

Full Text Available The 1990s became a period of long-term recovery, the main driving force of which was the high-tech companies of the so-called «new economy», mainly associated with information technology and Internet at the global stock market. Such innovations have led to unrealistic expectations of the profitability of new companies from the sale of goods and services on the Internet. This became a prerequisite for a speculative boom in equity markets in developed financial systems. The boom intensified the mass privatization of state-owned enterprises in UK, Germany, France and some other countries. The capitalization of the global stock market increased more than ten times although the world GDP grew only 2.5 times during two decades, from 1980 to 2000. Though the stock market is the source of capital only in the countries with the Anglo-American model of financial markets (for countries of continental Europe and Japan such sources are bank loans, stock markets increased in all countries with developed financial systems. The systematic analysis of such key indicators as market capitalization and liquidity is required for an objective assessment of such rise in stock markets. But statistical information at stock markets is often not systematized and fragmentary. Therefore, the author (based on the official statistics of such international financial organizations as the Organization for Economic Co-operation and Development and the World Federation of Exchanges has calculated and systematically analyzed capitalization and liquidity as the main indicators of the stock market for the largest countries with developed financial systems (USA, Great Britain, Germany, France, Japan. The paper displays the differences in the mechanisms of attraction of capital determined by the different models of financial markets (decentralized Anglo-American and centralized European as well as the features of the composition of the main investors in the world stock markets.

INNOVATIVE SALES METHODS

Directory of Open Access Journals (Sweden)

Roxana L. IONESCU

2014-06-01

Full Text Available Companies operating in a global economy that is constantly changing and developming, especially during the financial crisis and political instability. It is necessary to adapt and develop sales methods in such environment. For large companies who base their activity on sales it has become a necessity to learn different types of sales approaches because their knowledge enables them to grow the number of customers and therefore the sales and the turnover. This paper aims to exame the most effective sales methods used on the highly sensitive economic and social environment – the insurance market. In the field of insurances, the sales process is even more important because sellers need to sell an intangible product that may materialize in the future, but there is no certainty.

Sales Promotion in the Marketing of Telecommunication Services in Nigeria: Impact Analysis

Directory of Open Access Journals (Sweden)

Augustine Egwu Ndu OKO

2014-07-01

Full Text Available The adoption of sales promotion in the marketing of telecommunication services in Nigeria is common among the front line GSM service providers. This however does not yield the much assured increasing return on investment, hence is unprofitable and the required fund for the expansion of infrastructure base of operation is not earned, and serve rendition is as a result poor. Studying the impact of sales promotion on patronage based on the data sourced and analyzed using Likert’s ranking scale, questionnaire and analysis of variance (ANOVA, the work discerns and concludes that the high level of illiteracy based on quantitative rather than qualitative education high level of poverty as well as high rate of rural dwelling are challenges to the expansion of the level of consumption of telecommunication services even at the offer of sales promotion incentives. Recommended is a good quality marketing research with consumers as thrust point for efficiency in market segmentation as basic in the adoption of sales promotion strategy.

Sales Target and Ethical Behaviour of Marketing Executives in the ...

African Journals Online (AJOL)

... No 3 (2011) >. Log in or Register to get access to full text downloads. ... This study examined sales target for marketing executives in Nigerian banks its influence ... administered on one hundred and nineteen (119) marketing executives from

Marketing Communication Strategy Through Social Media To Increase Children Book Sales

Directory of Open Access Journals (Sweden)

Marina Wardaya

2016-09-01

Full Text Available The purpose of this research was to determine the marketing communication strategy of children's books through social media in increasing sales. Qualitative research methods with the interpretive paradigm and the phenomenological approach were used in this research. The focus of this research was to observe about the children's books marketing communication strategy using social media, for instance with Facebook and Twitter to attract consumer’s interest in order to increase children's books sales. The results of this study show that the children's book marketing communication strategies in publisher’s social media are fully and interactively utilized, as seen from the various activities posted on Facebook and Twitter. As well as the positive response from consumers who show their interest and desire to buy books offered or follow the event being held in order to increase sales.

[German poultry farming between animal welfare and global market].

Science.gov (United States)

Erhard, Michael; Damme, Klaus

2009-01-01

Despite the positive tendencies concerning sales output in the poultry production, the margins per single animal are extremely low. This circumstance leads inevitably to an increasing number of animals per farm. Also the German egg production is currently confronted with a great challenge due to changes of the legislation of animal welfare in animal farming (German Tierschutz-Nutztierhaltungs-Verordnung), the EU-zoonosis-regulation (2160/2003) and because of the avian influenza difficulties. In addition, the globalization has tightened the competitive conditions during production. Therefore, innovation potential and specialization are mandatory premises for the continuity within a free market economy. In all farming systems there has to be made a consideration between animal welfare, economy and ecology, whereas, based on animal welfare, the "ethical limit" has the utmost importance. It has to be accounted for the concept of fulfilment of demand and prevention of harm. The success of agricultural animal farming depends, last but not least, on a good and robust state of health of the live stock. The German consumer will have to accept that a high quality and high welfare poultry product will have their price, even in the global market. The sale orientation on non-European production methods is not acceptable under the aspect of animal welfare.

75 FR 14342 - Market-Based Rates for Wholesale Sales of Electric Energy, Capacity and Ancillary Services by...

Science.gov (United States)

2010-03-25

...; Order No. 697-D] Market-Based Rates for Wholesale Sales of Electric Energy, Capacity and Ancillary... affiliates.\\3\\ \\1\\ Market-Based Rates for Wholesale Sales of Electric Energy, Capacity and Ancillary Services...\\ Market-Based Rates for Wholesale Sales of Electric Energy, Capacity and Ancillary Services by Public...

Matched conversion sales in the nuclear fuel market

International Nuclear Information System (INIS)

Fuller, D.M.

1996-01-01

The negotiations leading up to the Suspension Agreement with Russia focused solely on uranium and SWU, leaving conversion in its traditional role as the overlooked constituent of the fuel cycle. In fact, the initial agreement did not even distinguish U 3 O 8 from UF 6 ; it effectively ignored the conversion component contained in UF 6 and the possibility of matched conversion sales. After some criticism from ConverDyn and others, The US Department of Commerce issued a clarification, confirming that all three major components of the fuel cycle can be sold under matched sales agreements. However, matched conversion sales remain somewhat of an enigma as few have been done and the logistics are poorly understood. Nonetheless, in a conversion market where supply and demand are closely balanced, secondary supplies, including those from matched sales, will likely play an important role in the evolution of conversion prices

78 FR 60998 - Proposed Collection: Information Collection Surrounding the Sale and Issue of Marketable Book...

Science.gov (United States)

2013-10-02

... Collection Surrounding the Sale and Issue of Marketable Book-Entry Securities ACTION: Notice and request for... Department of the Treasury is soliciting comments concerning the Sale and Issue of Marketable Book-Entry... Marketable Book-Entry Securities. OMB Number: 1535-0112. Abstract: The information is requested to ensure...

The effect of marketing expenses on car sales – an empirical analysis

Directory of Open Access Journals (Sweden)

Tudose Mihaela Brînduşa

2017-01-01

Full Text Available The paper assesses empirically the relationship between marketing expenditures and sales in a highly competitive industry, namely automotive, by analyzing the marketing expending of Automobile Dacia S.A. The first part of the paper presents the state-of-the-art and discusses the studies previously conducted which focus on the structure, dynamic and the impact of marketing expenses, while the second part consists in an empirical analysis conducted on Automobile Dacia S.A. marketing spending. The results of the study show that the company managed to increase its’ market share by adopting differentiated marketing for each geographical area. Although the research revealed that the allocation percentage from sales for marketing spending is relatively low (5-6%, the analysis conducted on the cost per unit sold reveals a share of 3% on marketing spending.

Globalization of the art market [emerging art markets

NARCIS (Netherlands)

Velthuis, O.

2015-01-01

Since the 1980s art markets have developed rapidly outside of Europe and the USA. In the so-called BRIC countries (Brazil, Russia, India, and China) this development has been particularly dynamic. With aggregate sales estimated at €11.5 billion, China is the second largest market for art and

Research on Simulation Requirements and Business Architecture of Automated Demand Response in Power Sales Side Market Liberalization

Science.gov (United States)

Liu, Yiqun; Zhou, Pengcheng; Zeng, Ming; Chen, Songsong

2018-01-01

With the gradual reform of the electricity market, the power sale side liberalization has become the focus of attention as the key task of reform. The open power market provides a good environment for DR (Demand Response). It is of great significance to research the simulation requirements and business architecture of ADR (Automatic Demand Response) in power sale side market liberalization. Firstly, this paper analyzes the simulation requirements of ADR. Secondly, it analyzes the influence factors that the business development of ADR from five aspects after power sale side market liberalization. Finally, Based on ADR technology support system, the business architecture of ADR after power sale side market liberalization is constructed.

Specialities of the management of direct sale of consumer goods

OpenAIRE

Iveta Pouzarová

2000-01-01

In the last decade the world trade was influenced by great and important changes under the influence of internationalization, globalization of the trade. Development of IT, especially of Internet caused a great change in the classical marketing chains. Direct sale also develops very much. Although it is an old business method, it is nowadays connected with world marketing and network marketing, direct sale becomes serious competition for retail trade.

Market response to the public display of energy performance rating at property sales

International Nuclear Information System (INIS)

Jensen, Ole Michael; Hansen, Anders Rhiger; Kragh, Jesper

2016-01-01

Energy labels have generally received positive response from consumers and have moved the market for white goods and cars in the direction of more energy-efficient products. On the real estate market, it was expected that an energy label, rating the energy performance of a property based on a national energy performance certificate (EPC) might receive similar response. However, in Denmark no response to the energy performance rating was observed for 15 years. This was a surprise considering that Denmark was the first country to implement an A to G rating of the energy performance of buildings. A statistical examination of data on property sales prices and energy performance ratings was carried out. All relevant property transaction data from 2007 till 2012 were examined and they showed that energy performance ratings had an impact on property sales prices. However, before June 2010, the impact was modest, whereas after June 2010 the impact of energy performance ratings on property sales prices increased significantly as a result of an EU requirement to display the energy performance rating in connection with property sales. On this background, it was concluded that a public display of the energy performance rating is fundamental for market response. - Highlights: •Energy performance ratings of buildings have an impact on property sales prices. •A statistical examination shows that since 2010 sales prices reflect energy performance. •Mandatory display of the rating prescribed by EU Directive was decisive. •The positive market response will be an incentive for energy upgrading of the property.

SISTEM INFORMASI REALISASI BEBAN KERJA SALES DAN MARKETING BERBASIS WEB DENGAN PERMODELAN UML (STUDY KASUS: LKP PALCOMTECH

Directory of Open Access Journals (Sweden)

Dini Hari Pertiwi

2017-12-01

Full Text Available Sebuah website sudah mulai banyak digunakan oleh organisasi atau perusahaan dengan tujuan sebagai media komunikasi, promosi atau bahkan menjadi media transaksi bagi perusahaan tersebut. Karena banyaknya kemampuan yang dimiliki oleh sebuah website maka perusahaan mulai banyak memanfaatkan website untuk kebutuhan yang lainnya, salah satu pemanfaatan website yaitu digunakan untuk pemantauan target kerja yang dilakukan oleh bagian sales dan marketing. Pembagian target kerja akan langsung dibagi berdasarkan potensi cabang masing-masing sehingga kepala cabang, koordinator cabang dapat langsung melakukan pemantauan terhadap capaian yang dilakukan oleh sales dan marekting terhadapt target yang diberikan. Karena website yang dapat menjadi media komunikasi pemcapaian realisasi target kerja maka website dibuat dengan menggunakan permodelan UML (Unified Modeling Language untuk memudahkan jika suatu saat akan dilakukan pengembangan sistem informasi realisasi beban kerja sales dan marketing. Sistem informasi realisasi beban kerja sales dan marketing akan menyimpan informasi target untuk masing-masing cabang, nama produk yang akan dipromosikan, serta akan menyimpan data konsumen dan capaian yang dilakukan oleh sales dan marketing. Realisasi pencapaian dapat langsung dilihat melalui dashboard masing-masing kepala cabang dan koordinator cabang sehingga tidak perlu menunggu laporan yang dikirimkan oleh masing-masing sales dan marketing. Sistem informasi realisasi beban kerja sales dan marketing ini dibuat dengan menggunakan bahasa pemrograman Framework PHP yaitu  codeigniter sedangkan database yang digunakan adalah MySQL.

The relationship between in-store marketing and observed sales for organic versus fair trade products

NARCIS (Netherlands)

Herpen, van E.; Nierop, van J.E.M.; Sloot, L.M.

2012-01-01

To stimulate sales of sustainable products, such as organic and fair trade products, retailers need to know whether their in-store instruments effectively enhance market shares. This study uses sales data and a multilevel modeling approach to explain the market shares of sustainable products

The relationship between in-store marketing and observed sales for organic versus fair trade products

NARCIS (Netherlands)

van Herpen, Erica; van Nierop, Erjen; Sloot, Laurens

To stimulate sales of sustainable products, such as organic and fair trade products, retailers need to know whether their in-store instruments effectively enhance market shares. This study uses sales data and a multilevel modeling approach to explain the market shares of sustainable products

Sales and marketing's partnership role in class A MRP II (material requirements planning).

Science.gov (United States)

Dougherty, J R; Lerner, W

1994-08-01

As the material and requirements planning (MRP) II process has evolved, many companies have discovered that the process is greatly enhanced when the entire business participates. The sales and operations planning process is the forum for the businesswide decisions concerning sales, production, and inventory. Sales and marketing must be integral parts of these decision-making activities.

Detection and Measurement of Sales Cannibalization in Information Technology Markets

OpenAIRE

Novelli, Francesco

2015-01-01

Characteristic features of Information Technology (IT), such as its intrinsic modularity and distinctive cost structure, incentivize IT vendors to implement growth strategies based on launching variants of a basic offering. These variants are by design substitutable to some degree and may contend for the same customers instead of winning new ones from competitors or from an expansion of the market. They may thus generate intra-organizational sales diversion – i.e., sales cannibalization. T...

Recall of Point-of-Sale Marketing Predicts Cigar and E-Cigarette Use among Texas Youth.

Science.gov (United States)

Pasch, Keryn E; Nicksic, Nicole E; Opara, Samuel C; Jackson, Christian; Harrell, Melissa B; Perry, Cheryl L

2017-10-23

While research has documented associations between recall of point-of sale tobacco marketing and youth tobacco use, much of the research is cross-sectional and focused on cigarettes. The present longitudinal study examined recall of tobacco marketing at the point-of-sale and multiple types of tobacco use six months later. The Texas Adolescent Tobacco Advertising and Marketing Surveillance System (TATAMS) is a large-scale, representative study of 6th, 8th, and 10th graders in 79 middle and high schools in five counties in Texas. Weighted logistic regression examined associations between recall of tobacco advertisements and products on display at baseline and ever use, current use, and susceptibility to use for cigarette, e-cigarette, cigar, and smokeless products six months later. Students' recall of signs marketing e-cigarettes at baseline predicted ever e-cigarette use and increased susceptibility to use e-cigarettes at follow-up across all store types. Recall of e-cigarette displays only predicted susceptibility to use e-cigarettes at follow-up, across all store types. Both recall of signs marketing cigars and cigar product displays predicted current and ever cigar smoking and increased susceptibility to smoking cigars at follow-up, across all store types. Recall of cigarette and smokeless product marketing and displays was not associated with tobacco use measures. The point-of-sale environment continues to be an important influence on youth tobacco use. Restrictions on point-of-sale marketing, particularly around schools, are warranted. Cross-sectional studies have shown that exposure to point-of-sale cigarette marketing is associated with use of cigarettes among youth, though longitudinal evidence of the same is sparse and mixed. Cross-sectional studies have found that recall of cigars, smokeless product, and e-cigarette tobacco marketing at point-of-sale is associated with curiosity about tobacco use or intentions to use tobacco among youth, but limited

The creation of a global electricity market

International Nuclear Information System (INIS)

DePinto, D.; Anderson, A.

1998-01-01

The global embrace of market-based economics has led to significant growth and prosperity resulting in increased needs for electricity. The burgeoning demand for energy has created requirements for capital investment at time when the state-owned energy companies cannot provide it. Governments, busy trying to find ways to manage already inflated debt burdens, have little capacity for funding the capital needed to expand energy production. In these strategic industries, governments are beginning to embrace the principles of free market capitalism and private ownership, recognizing the significant benefits to be realized: reduced national deficits, a more efficient energy sector, access to foreign capital, greater internal capital generation, and more energy to fuel economic growth. This is driving the governments to embrace privatization and is creating a market for the sale of electric utilities. On the other side of this equation are the fast developing global electric companies that are prepared to expand in both developing and developed countries through significant acquisitions of either companies or strategic assets. This scenario is further enhanced as the Independent Power Developers chase projects from Brazil to China and bring competition to the development of new generation. Never before has there been such a movement to the complete transformation of the energy industry. Countries on every continent are exploring how they can reform and restructure the energy sector. The analysis will address: Global transformation sweeping the various regions of the world; Impact on developers and the strategy required for success; Global electric companies and their impact on the transformation process; and Future of the electric power industry: Will it bring the world closer together?

Implementing an ambidextrous sales strategy at the front line: an internal marketing perspective

NARCIS (Netherlands)

van der Borgh, W.; de Jong, A.; Nijssen, E.J.; Ahearne, M.; Bigné, E.

2014-01-01

Ambidextrous sales strategies, wherein managers pursue the concurrent sale of new and existing products, often fail at the front line. A proposed internal marketing perspective accounts for the role of two vertical relational mechanisms (manager ambidexterity and salesperson organizational

Market size and sales pattern of tuberculosis drugs in the Philippines.

Science.gov (United States)

Islam, T; van Weezenbeek, C; Vianzon, R; Garfin, A M C G; Hiatt, T; Lew, W J; Tisocki, K

2013-12-21

To identify the availability, types and quantity of anti-tuberculosis drugs in the public and private sectors from 2007 to 2011 in the Philippines. Analysis of the procurement of and sales data on anti-tuberculosis drugs from both the public and private sectors from 2007 to 2011. Publicly procured anti-tuberculosis drugs were sufficient to treat all reported new tuberculosis (TB) cases from 2007 to 2011 in the Philippines. Nevertheless, the volume of anti-tuberculosis drugs in the private sector would have sufficed for the intensive phase of treatment for an additional 250 000 TB patients annually, assuming compliance with national treatment guidelines. Fixed-dose combination drugs comprised the main bulk (81%) of private market sales, while sales of loose drugs decreased over the years. Combining public and private sales in 2011, 484 725 new TB patients, i.e., 2.4 times the number of notified cases, could have been placed on treatment and treated for at least the intensive phase. Key second-line drugs are not available in the private market, making it impossible to design an adequate treatment regimen for multidrug-resistant TB (MDR-TB) in the private sector. An enormous quantity of anti-tuberculosis drugs was channelled through the private market outside the purview of the Philippine National Tuberculosis Control Program, suggesting significant out-of-pocket expenditure, severe underreporting of TB cases and/or misuse of drugs due to overdiagnosis and overtreatment.

Global reach of direct-to-consumer advertising using social media for illicit online drug sales.

Science.gov (United States)

Mackey, Tim Ken; Liang, Bryan A

2013-05-29

Illicit or rogue Internet pharmacies are a recognized global public health threat that have been identified as utilizing various forms of online marketing and promotion, including social media. To assess the accessibility of creating illicit no prescription direct-to-consumer advertising (DTCA) online pharmacy social media marketing (eDTCA2.0) and evaluate its potential global reach. We identified the top 4 social media platforms allowing eDTCA2.0. After determining applicable platforms (ie, Facebook, Twitter, Google+, and MySpace), we created a fictitious advertisement advertising no prescription drugs online and posted it to the identified social media platforms. Each advertisement linked to a unique website URL that consisted of a site error page. Employing Web search analytics, we tracked the number of users visiting these sites and their location. We used commercially available Internet tools and services, including website hosting, domain registration, and website analytic services. Illicit online pharmacy social media content for Facebook, Twitter, and MySpace remained accessible despite highly questionable and potentially illegal content. Fictitious advertisements promoting illicit sale of drugs generated aggregate unique user traffic of 2795 visits over a 10-month period. Further, traffic to our websites originated from a number of countries, including high-income and middle-income countries, and emerging markets. Our results indicate there are few barriers to entry for social media-based illicit online drug marketing. Further, illicit eDTCA2.0 has globalized outside US borders to other countries through unregulated Internet marketing.

A global assessment of market accessibility and market influence for global environmental change studies

Energy Technology Data Exchange (ETDEWEB)

Verburg, Peter H [Institute for Environmental Studies, Amsterdam Global Change Institute, VU University Amsterdam, De Boelelaan 1087, 1081 HV Amsterdam (Netherlands); Ellis, Erle C [Department of Geography and Environmental Systems, University of Maryland, Baltimore County, Baltimore, MD 21250 (United States); Letourneau, Aurelien, E-mail: Peter.Verburg@ivm.vu.nl [UMR 5175 Centre d' Ecologie Fonctionnelle and Evolutive, Centre National de la Recherche Scientifique, 1919 Route de Mende, 34293 Montpellier cedex 5 (France)

2011-07-15

Markets influence the global patterns of urbanization, deforestation, agriculture and other land use systems. Yet market influence is rarely incorporated into spatially explicit global studies of environmental change, largely because consistent global data are lacking below the national level. Here we present the first high spatial resolution gridded data depicting market influence globally. The data jointly represent variations in both market strength and accessibility based on three market influence indices derived from an index of accessibility to market locations and national level gross domestic product (purchasing power parity). These indices show strong correspondence with human population density while also revealing several distinct and useful relationships with other global environmental patterns. As market influence grows, the need for high resolution global data on market influence and its dynamics will become increasingly important to understanding and forecasting global environmental change.

A global assessment of market accessibility and market influence for global environmental change studies

Science.gov (United States)

Verburg, Peter H.; Ellis, Erle C.; Letourneau, Aurelien

2011-07-01

Markets influence the global patterns of urbanization, deforestation, agriculture and other land use systems. Yet market influence is rarely incorporated into spatially explicit global studies of environmental change, largely because consistent global data are lacking below the national level. Here we present the first high spatial resolution gridded data depicting market influence globally. The data jointly represent variations in both market strength and accessibility based on three market influence indices derived from an index of accessibility to market locations and national level gross domestic product (purchasing power parity). These indices show strong correspondence with human population density while also revealing several distinct and useful relationships with other global environmental patterns. As market influence grows, the need for high resolution global data on market influence and its dynamics will become increasingly important to understanding and forecasting global environmental change.

A global assessment of market accessibility and market influence for global environmental change studies

International Nuclear Information System (INIS)

Verburg, Peter H; Ellis, Erle C; Letourneau, Aurelien

2011-01-01

Markets influence the global patterns of urbanization, deforestation, agriculture and other land use systems. Yet market influence is rarely incorporated into spatially explicit global studies of environmental change, largely because consistent global data are lacking below the national level. Here we present the first high spatial resolution gridded data depicting market influence globally. The data jointly represent variations in both market strength and accessibility based on three market influence indices derived from an index of accessibility to market locations and national level gross domestic product (purchasing power parity). These indices show strong correspondence with human population density while also revealing several distinct and useful relationships with other global environmental patterns. As market influence grows, the need for high resolution global data on market influence and its dynamics will become increasingly important to understanding and forecasting global environmental change.

5. heat pump forum. Politics, market, finances, marketing and sales. Proceedings

International Nuclear Information System (INIS)

2007-01-01

The increased use of renewable energy resources constitutes one of the greatest challenges of the 21st century. Soaring oil and gas prices have caused renewable energy resource to move into the focus of public interest. Today the majority of the population is in favour of renewable energy resources, demanding that decision makers from politics and industry make a greater commitment to their promotion and growth. Heat pumps count among the best heating technologies available today, and not only on account of their primary energy balance. However, there is a need for favourable political framework conditions and a clear positioning of this product on the market in order to provide an environment conducive to sound market growth. For this reason the Heat Pump Forum has this time focussed on the topics of political recognition, development of market and technology and marketing and sales. It also addresses the political framework conditions governing the rapidly growing heat pump market and offers hard practical information ranging from solutions for old building to the exchange of practical experiences

Point-of-Sale Tobacco Marketing to Youth in New York State.

Science.gov (United States)

Waddell, Elizabeth Needham; Sacks, Rachel; Farley, Shannon M; Johns, Michael

2016-09-01

To assess youth exposure to menthol versus nonmenthol cigarette advertising, we examined whether menthol cigarette promotions are more likely in neighborhoods with relatively high youth populations. We linked 2011 New York State Retail Advertising Tobacco Survey observational data with U.S. Census and American Community Survey demographic data. Multivariable models assessed the relationship between neighborhood youth population and point-of-sale cigarette promotions for three brands of cigarettes, adjusting for neighborhood demographic characteristics including race/ethnicity and poverty. Menthol cigarette point-of-sale marketing was more likely in neighborhoods with higher proportions of youth, adjusting for presence of nonmenthol brand marketing, neighborhood race/ethnicity, neighborhood poverty, and urban geography. Data from the 2011 Retail Advertising Tobacco Study linked to block level census data clearly indicate that price reduction promotions for menthol cigarettes are disproportionately targeted to youth markets in New York State. Published by Elsevier Inc.

THE GLOBAL MARKET OF SMALL BUSINESSES BY E-COMMERCE PLATFORMS

Directory of Open Access Journals (Sweden)

Domenico CONSOLI

2016-06-01

Full Text Available Nowadays we live in a global market era. For small businesses (SBs, that do not have financial and human resources, to sell in a big market by an e-commerce platform can be a competitive strategy. The electronic platform can reinforce the weaknesses of an absence of a commercial network to interact with end customers, especially if they live in another country. The platform allows small businesses to operate on the long tail. In fact they can sell also few specific products /services to a large number of people in a global context. Obviously, in economic terms, Small Businesses cannot compete with the big ones that can have most advanced technology and software for information processing. However, for SBs the reduced availability of resources is not an impediment to sell in a global market. Owners of SBs can directley spend and devote part of their free time to support the online sale. Being lean and flexible enterprises they can execute more quickly orders, collected by the website, and therefore the distribution process is more fast. In the paper we describe a research on e-commerce in a small companies sample and in particular an analisys of websites and interviews, in dept, to entrepreneurs.

Drug companies monitor prescriptions and sales to fine-tune their marketing strategies.

Science.gov (United States)

2010-06-01

Market research companies analyse drug prescriptions and sales in community and hospital pharmacies, thus enabling drug companies to refine their marketing strategies. Some information of interest to drug companies is provided directly by healthcare professionals, sometimes unwittingly, and sometimes in return for small "favours".

Global Reach of Direct-to-Consumer Advertising Using Social Media for Illicit Online Drug Sales

Science.gov (United States)

Liang, Bryan A

2013-01-01

Background Illicit or rogue Internet pharmacies are a recognized global public health threat that have been identified as utilizing various forms of online marketing and promotion, including social media. Objective To assess the accessibility of creating illicit no prescription direct-to-consumer advertising (DTCA) online pharmacy social media marketing (eDTCA2.0) and evaluate its potential global reach. Methods We identified the top 4 social media platforms allowing eDTCA2.0. After determining applicable platforms (ie, Facebook, Twitter, Google+, and MySpace), we created a fictitious advertisement advertising no prescription drugs online and posted it to the identified social media platforms. Each advertisement linked to a unique website URL that consisted of a site error page. Employing Web search analytics, we tracked the number of users visiting these sites and their location. We used commercially available Internet tools and services, including website hosting, domain registration, and website analytic services. Results Illicit online pharmacy social media content for Facebook, Twitter, and MySpace remained accessible despite highly questionable and potentially illegal content. Fictitious advertisements promoting illicit sale of drugs generated aggregate unique user traffic of 2795 visits over a 10-month period. Further, traffic to our websites originated from a number of countries, including high-income and middle-income countries, and emerging markets. Conclusions Our results indicate there are few barriers to entry for social media–based illicit online drug marketing. Further, illicit eDTCA2.0 has globalized outside US borders to other countries through unregulated Internet marketing. PMID:23718965

Navigating through the competitive global Android smart phone market, case study on OnePlus

OpenAIRE

Arike, Allar

2015-01-01

As the global smartphone market matures, most former major players have found their selves either obsolete or on the verge of becoming obsolete. This has allowed smaller and more nimble players such as OnePlus to emerge to the scene. Producing products with the same specifications than Samsung or HTC, OnePlus has managed to bring price down to half of the competitors offering. OnePlus, a Chinese company, founded in December 2013 has managed to achieve global sales of over 1.5 million unit...

The Influence of the Middle East Respiratory Syndrome Outbreak on Online and Offline Markets for Retail Sales

Directory of Open Access Journals (Sweden)

Eunae Jung

2017-03-01

Full Text Available This study investigates whether the Middle East Respiratory Syndrome (MERS outbreak in Korea affected online and offline retail sales and determines the presence of a substitution or delay effect between the two. We analyze the monthly retail sales of electronic goods, semi-luxury goods, and groceries using an autoregressive integrated moving average (ARIMA model with intervention. The findings are as follows. First, offline sales of electronic goods declined by 7.9%, while online sales increased by 7.03%, indicating that these markets can act as substitutes. Second, the offline sales of semi-luxury goods decreased for two months, while online sales remained the same, indicating that there can be a delay effect in the offline market. Finally, despite the slight increase in online sales and the moderate decrease in offline sales, the MERS outbreak did not have a statistically significant effect on grocery sales. Our research findings imply that stakeholders such as the government and retail provided useful information on how to deal with the unexpected outbreak

Global marketing control

NARCIS (Netherlands)

John Rance; Galina Zhiltsova

2009-01-01

The reasoning issue of this work is to research and define the efficient methods of global marketing control. The report is focused on the following aspects: the importance of the control systems in global marketing environment, the relationship between planning and controlling, types and the

Designing the marketing-sales interface in B2B firms

NARCIS (Netherlands)

Biemans, W.G.; Makovec Brencic, M.

2007-01-01

Purpose - This paper explores the marketing-sales interface in Dutch and Slovenian B2B firms. Design/methodology/approach - The study included 11 Dutch firms and ten Slovenian firms, with both samples as closely matched as possible. The firms were all manufacturers of physical products that operate

Estonian horticultural peat marketing: sales promotion and price formation. 2. part

International Nuclear Information System (INIS)

Hammer, Hele

1999-01-01

When forming prices, Estonian peat companies' decisions should be based on marginal cost analysis. Unfortunately most Estonian companies sell peat to intermediaries and cannot influence its price. Estonian peat producers have to choose between either selling peat directly or selling through a central marketing organization. Both systems have their pros and cons. Direct selling gives more freedom to individual producers but is more risky. Central marketing makes cost saving possible and is more effective and stable, but may alienate producers from clients and markets. Whichever marketing system Estonian peat companies choose, the most important elements in their marketing strategy should be: careful market analysis, personal sales, attending trade shows, catalogues, quality service and offering transportation services. (author)

Design for Global Markets

DEFF Research Database (Denmark)

Boztepe, Suzan

2009-01-01

In a global economy, no company can safely assume that their products will be accepted in foreign markets. One key issue is to understand and meet the latent needs of culturally diverse target markets. This book examines from a user perspective the issue of developing new products for global...... markets. Given that main goal of any design is to create value for users, Boztepe argues that the concept of user value could be a driving force in design decision-making regarding product development for global markets. Through interviews with women about their kitchen practices and observations...... framework to assists marketers, product designers and managers to deal with the complex issue of designing and tailoring products for local needs....

Student Guide for Documenting Experiential Learning: Sales and Marketing Management.

Science.gov (United States)

Coastline Community Coll., Fountain Valley, CA.

Coastline Community College has developed a series of guides to assist adults who wish to obtain college credit or advanced standing in evaluating and verifying their non-college learning experiences. This guide lists the competency requirements of six courses in the Sales and Marketing Management program: Principles of Accounting, Salesmanship,…

Marketing plan for establishment of a sport shop with sport accesories sale and additional services

OpenAIRE

Trakalová, Aneta

2011-01-01

Purpose of bachelor study is marketing plan for establishment of a sport shop with sport accesories sale and additional services. Suggested marketing process will respect supply and competition analysis and individual target groups trends of prospective customers. Lay-out of target market is oriented on marketing strategy and financial plan forming.

Characterizing Product Lifecycle in Online Marketing: Sales, Trust, Revenue, and Competition Modeling

OpenAIRE

C, Santosh K; Mukherjee, Arjun

2017-01-01

Recent researches have seen an upsurge in the analysis of consumer reviews. Although, several dimensions have been explored, less is known on the temporal dynamics of events that happen over the lifecycle of online products. What are the dominant sales patterns? How are they affected by review count, rating, helpfulness and sentiment? How is trust characterized and what are its effects on sales and revenue? What happens during a market competition? When does a takeover/recovery happen and by ...

DSHEA's third-party literature exemption; mail order sales, direct marketing, and Internet use.

Science.gov (United States)

Raubicheck, C J

1999-01-01

This article examines ways in which marketers of dietary supplements can make use of the "third-party literature" section of the Dietary Supplement Health and Education Act of 1994 (DSHEA). This provision permits persons or entities, other than manufacturers or distributors, to distribute to consumers certain publications in connection with the sale of particular supplements. These publications may include statements about the therapeutic benefits of such products without subjecting the products to regulation by the Food and Drug Administration (FDA) as unapproved new drugs. Specifically, this article addresses the following: Can a dietary supplement manufacturer or distributor send third-party literature about a dietary supplement to a customer in a mail order sales transaction? Can third-party literature be disseminated by mail with dietary supplement catalogues only? Can third-party literature be disseminated by sales representatives engaged in direct marketing of dietary supplements? Can third-party literature appear on the Internet? The answer appears to be affirmative in each of these situations.

An analysis of market development strategy of a point-of-sale solutions provider's market research database

OpenAIRE

Medina, Ahmed

2007-01-01

This paper is a strategic analysis of Vivonet Inc. and its restaurant performance-benchmarking tool ZATA. Vivonet is a Point of Sales (POS) systems provider for the hospitality and the retail industry. Its ZATA product captures POS and other related information from restaurants and allows the restaurants to compare their performance with restaurants in their market segment. With ZATA, Vivonet has the opportunity to extend beyond the POS systems segment and compete in the market research i...

Social Disparities in Exposure to Point-of-Sale Cigarette Marketing.

Science.gov (United States)

Siahpush, Mohammad; Farazi, Paraskevi A; Kim, Jungyoon; Michaud, Tzeyu L; Yoder, Aaron M; Soliman, Ghada; Tibbits, Melissa K; Nguyen, Minh N; Shaikh, Raees A

2016-12-21

While most ecological studies have shown that higher levels of point-of-sale (POS) cigarette marketing are associated with larger proportions of residents from lower socioeconomic and minority backgrounds in neighborhoods, there are no studies that examine individual-level social disparities in exposure to POS cigarette marketing among smokers in the United States. Our aim was to examine these disparities in a Midwestern metropolitan area in the United States. We conducted a telephone survey to collect data on 999 smokers. Cigarette marketing was measured by asking respondents three questions about noticing advertisements, promotions, and displays of cigarettes within their respective neighborhoods. The questions were combined to create a summated scale. We estimated ordered logistic regression models to examine the association of sociodemographic variables with exposure to POS cigarette marketing. Adjusted results showed that having a lower income ( p marketing. The results highlight social disparities in exposure to POS cigarette marketing in the United States, which can potentially be eliminated by banning all forms of cigarette marketing.

The Influence of Marketing Communication on Sales Improvement of PT. Garuda Indonesia Airways

OpenAIRE

Tielung, Maria; Manengkey, Regina

2015-01-01

One of the faster changes that happen in Indonesia at last several years is the growth rate of airline industry. The role of Marketing Communications is important to improve and maintain the companys position in the market is reflected in the companys market share. This research aims to understand and extend the knowledge about the impact of marketing communications on sales improvement of PT. Garuda Indonesia Airways. This research uses causal type of research where the research methods asso...

PREDICTION AND ANALYSIS OF SLOVAKIAN TIMBER TRADE ON GLOBAL MARKET CONDITIONS

Directory of Open Access Journals (Sweden)

Miloš Gejdoš

2017-11-01

Full Text Available In Slovakian forestry the main source of finance is the wood sale. The main aim of this paper is to evaluate the assortments supply structure (quality management, prices development for the coniferous sawlogs and to set the future prediction of this development in new global market conditions, which are affected mainly by the global climate changes. Price changes were analysed for the period of the years from 2000 to March 2016 for the spruce and fir sawlogs. Data about the volume supply of raw-wood assortments in Slovakia for years 2005-2014 were collected from “Green Reports“ published by the Ministry of Agriculture and Rural Development of the Slovak Republic. From the influence factors in the studied period, the biggest impact was assigned to the global economic crisis. The prediction captures the further decline of prices of raw-wood assortments. In the second half of the year 2016 the price of sawlogs decreased by € 4 per 1 m3. Local impacts, the structure of wood processors and specific trade area in Slovakia affected substantially the structure of assortments on Market. There is also some space for a better evaluation of harvested wood.

A global assessment of market accessibility and market influence for global environmental change studies

NARCIS (Netherlands)

Verburg, P.H.; Ellis, E.C.; Letourneau, A.

2011-01-01

Markets influence the global patterns of urbanization, deforestation, agriculture and other land use systems. Yet market influence is rarely incorporated into spatially explicit global studies of environmental change, largely because consistent global data are lacking below the national level. Here

Marketing Communication Strategy Through Social Media to Increase Children Book Sales

OpenAIRE

Wardaya, Marina

2016-01-01

The purpose of this research was to determine the marketing communication strategy of children's books through social media in increasing sales. Qualitative research methods with the interpretive paradigm and the phenomenological approach were used in this research. The focus of this research was to observe about the children's books marketing communication strategy using social media, for instance with Facebook and Twitter to attract consumer’s interest in order to increase children's books ...

Tobacco availability and point of sale marketing in demographically contrasting districts of Massachusetts.

Science.gov (United States)

Laws, M Barton; Whitman, J; Bowser, D M; Krech, L

2002-06-01

To assess the prevalence and characteristics of tobacco sales and point-of-sale promotions and advertising in predominantly Latino business districts, and in comparison districts; and the economic importance of tobacco sales and marketing to Latino owned small businesses. Observational surveys of retail establishments and interviews with store managers. Demographically contrasting business districts of eastern Massachusetts. Percentage of businesses selling tobacco, numbers and characteristics of exterior and interior tobacco advertisements per store, merchant reports of promotional allowances received from tobacco distributors. The proportion of businesses selling tobacco, and hence having storefront tobacco advertising, is strongly negatively correlated with per capita income in the census tracts where businesses are located (Spearman's rho = -0.794, p = 0.006). Mentholated brands are marketed disproportionately in low income, urban communities. Latino merchants are highly dependent on tobacco sales, but would require relatively modest compensation to forego tobacco promotional allowances. Storefront tobacco advertising is far more prevalent in predominantly minority, low income communities than in non-minority, higher income communities, principally because of the differing mix of kinds of businesses in the two types of communities, and the greater prevalence of tobacco vendors in lower income neighbourhoods. Tobacco companies obtain this advertising at little cost.

The Effect of Superstar Software on Hardware Sales in System Markets

NARCIS (Netherlands)

J.L.G. Binken (Jeroen); S. Stremersch (Stefan)

2008-01-01

textabstractSystems are composed of complementary products (e.g., video game systems are composed of the video game console and video games). Prior literature on indirect network effects argues that, in system markets, sales of the primary product (often referred to as "hardware") largely depend on

Global marketing and globalization miths Os mitos do marketing global e da globalização

Directory of Open Access Journals (Sweden)

Renato Rodrigues Martins

2012-05-01

Full Text Available Global marketing and advertising: understanding cultural paradoxes, de Marieke de Mooij, 3rd ed. Thousand Oaks, CA. Sage Publications, 2010, 322p.Global marketing and advertising: understanding cultural paradoxes, de Marieke de Mooij, 3rd ed. Thousand Oaks, CA. Sage Publications, 2010, 322p.

‘It's almost like taking the sales out of selling’—Towards a conceptualization of value-based selling in business markets

OpenAIRE

Terho Harri; Haas Alexander; Eggert Andreas; Ulaga Wolfgang

2012-01-01

While the creation of superior customer value is regarded as fundamental to a firm's long term survival and growth little is known about the effective implementation of a firm's value orientation at sales force level. As the sales force plays a pivotal role in implementing marketing strategies this study adopts a discovery oriented approach and conceptualizes value based selling as an effective sales approach in business markets. Based on in depth interviews with sales managers in a variety o...

Did Globalization Influence Credit Market Deregulation

OpenAIRE

Eppinger, Peter; Potrafke, Niklas

2015-01-01

We investigate whether globalization influenced credit market deregulation over the period 1970-2010. Globalization is measured by the KOF indices of globalization. Credit market deregulation is measured by the credit market freedom indicators of the Fraser Institute. The results from both cross-sectional and panel regressions using ordinary least squares indicate a positive correlation between globalization and credit market deregulation. We account for reverse causality by using predicted t...

CRM Systems with Social Networking Capabilities: The Value of Incorporating a CRM 2.0 System in Sales/Marketing Education

Science.gov (United States)

Wang, Xin; Dugan, Riley; Sojka, Jane

2013-01-01

Implementation of a customer relationship management (CRM) 2.0 system can provide both a valuable pedagogical tool and a needed skill set in a marketing and sales curriculum. A CRM 2.0 system incorporated in the sales and marketing curriculum can help manage relationships between students, practitioners, and faculty while teaching students a…

Romanian Market Researches in Global Market Context

Directory of Open Access Journals (Sweden)

Victor Danciu

2006-03-01

Full Text Available Market research is a powerful industry, whose value reached 21,5 billion USD in 2004. Market studies expenses are mostly concentrated in Europe (45% and in USA (37%. The market shares of the Top 10 companies were above fifty per cent of the research market’s turnover. As a young, modest market, which is 0,84% of the global expenses value, Romania was the global leader in terms of growth, in 2004. With an asymmetric demand and a relatively concentrated offer, the Romanian research market may have a spectacular development in the future, if the obstacles for the customers and research companies are surpassed. If so, the pressures following the UE’s entry of Romania and the evolution of customers needs and expectations will speed up the growth of the market research.

Romanian Market Researches in Global Market Context

Directory of Open Access Journals (Sweden)

Victor Danciu

2006-05-01

Full Text Available Market research is a powerful industry, whose value reached 21,5 billion USD in 2004. Market studies expenses are mostly concentrated in Europe (45% and in USA (37%. The market shares of the Top 10 companies were above fifty per cent of the research market’s turnover. As a young, modest market, which is 0,84% of the global expenses value, Romania was the global leader in terms of growth, in 2004. With an asymmetric demand and a relatively concentrated offer, the Romanian research market may have a spectacular development in the future, if the obstacles for the customers and research companies are surpassed. If so, the pressures following the UE’s entry of Romania and the evolution of customers needs and expectations will speed up the growth of the market research.

The sales and marketing practices of English-language internet alcohol vendors.

Science.gov (United States)

Williams, Rebecca S; Schmidt, Allison

2014-03-01

This study aimed to fill information gaps about the sales and marketing practices of internet alcohol vendors and their implications for addressing youth access and other legal violations. Further, it aimed to expand the limited scientific literature on internet alcohol sales using systematic survey methods to inform future efforts to regulate this industry and prevent sales to minors. The design was a cross-sectional website content analysis survey. [Not applicable]. A total of 105 internet alcohol vendor websites. Six key content analysis topics were explored: products offered, average prices and proportions of vendors using different promotions, policy statements and methods for age verification, payment and delivery. Websites sell and promote a variety of alcohol products, offered as cheaply as $1.93 for a 750-ml bottle. Vendors rely heavily upon age verification methods that are unlikely to prevent sales to minors. Many vendors advertise shipping of products via methods through which it is illegal or against delivery company policies to transport alcohol, and 99% of vendors accept credit cards. Limiting and enforcing delivery and payment options are types of policy interventions that have been used successfully with internet cigarette vendors that may be applicable to internet alcohol vendors as well. Internet alcohol vendor practices are insufficient to prevent sales to minors, and need further regulation and enforcement of existing policies. Their sales practices are similar to those of internet cigarette vendors prior to regulation, and similar regulatory approaches may be effective in reducing internet alcohol sales to minors. © 2013 Society for the Study of Addiction.

CHINESE RETAIL MARKET: REAL POTENTIAL TO BECOME THE GREATEST WORLDWIDE BEFORE 2020

Directory of Open Access Journals (Sweden)

ECATERINA STǍNCULESCU

2015-12-01

Full Text Available The present article tries to capture current market developments of the Chinese retail sales in the last 4-5 years, emphasising its tendency to become the first global market before 2020. The author makes a brief analysis of the Chinese retail market sales characteristics including growth rates, sales structure, influencing factors (population growing income, urbanization, consumer goods imports. The characteristics of the constantly changing retail consumer market and the main challenges faced by the trans-national companies activating on the Chinese market represent distinct points in the analysis undertaken in this article.

The multilevel effect of marketing activities on sales, revenue and profitability in a micro-enterprise

Directory of Open Access Journals (Sweden)

Rafael Barreiros Porto

2017-07-01

Full Text Available Purpose – This study dynamically assessed the effectiveness of marketing activities in the generation of product sales, revenue, and profitability in a micro-enterprise, a context that lacks research in marketing. Design/methodology/approach – A longitudinal multilevel study was conducted using daily panel data for 5,800 products sold and monthly time series on the business level, involving 26 months of commercial and financial records for a micro-enterprise (a drugstore. Panel and time series regressions were performed. Findings – The research shows that (1 marketing activities, in particular price elasticity, quite accurately generate product sales, (2 the aggregated estimate of total marketing activities predicts monthly company revenue and profitability, and (3 in the investigated company, if marketing activities are intensified in the same proportion to increase costs in products and goods, they are not efficient in generating profit. Originality/value – This research supports investigations concerning micro-macro level analysis relationships with commercial and financial data in order to merge marketing decisions to finance.

Evaluating Point of Sale Tobacco Marketing Using Behavioral Laboratory Methods

Science.gov (United States)

Robinson, Jason D.; Drobes, David J.; Brandon, Thomas H.; Wetter, David W.; Cinciripini, Paul M.

2018-01-01

With passage of the 2009 Family Smoking Prevention and Tobacco Control Act, the FDA has authority to regulate tobacco advertising. As bans on traditional advertising venues and promotion of tobacco products have grown, a greater emphasis has been placed on brand exposure and price promotion in displays of products at the point-of-sale (POS). POS marketing seeks to influence attitudes and behavior towards tobacco products using a variety of explicit and implicit messaging approaches. Behavioral laboratory methods have the potential to provide the FDA with a strong scientific base for regulatory actions and a model for testing future manipulations of POS advertisements. We review aspects of POS marketing that potentially influence smoking behavior, including branding, price promotions, health claims, the marketing of emerging tobacco products, and tobacco counter-advertising. We conceptualize how POS marketing potentially influence individual attention, memory, implicit attitudes, and smoking behavior. Finally, we describe specific behavioral laboratory methods that can be adapted to measure the impact of POS marketing on these domains.

7 CFR 930.16 - Sales constituency.

Science.gov (United States)

2010-01-01

... Definitions § 930.16 Sales constituency. Sales constituency means a common marketing organization or brokerage... 7 Agriculture 8 2010-01-01 2010-01-01 false Sales constituency. 930.16 Section 930.16 Agriculture Regulations of the Department of Agriculture (Continued) AGRICULTURAL MARKETING SERVICE (Marketing Agreements...

Class and ethnicity in the global market for organs: the case of Korean cinema.

Science.gov (United States)

Garden, Rebecca; Yoo Murphree, Hyon Joo

2007-12-01

While organ transplantation has been established in the medical imagination since the 1960s, this technology is currently undergoing a popular re-imagination in the era of global capitalism. As transplantation procedures have become routine in medical centers in non-Western and developing nations and as organ sales and transplant tourism become increasingly common, organs that function as a material resource increasingly derive from subaltern bodies. This essay explores this development as represented in Korean filmmaker Park Chan-wook's 2002 Sympathy for Mr. Vengeance, focusing on the ethnic and class characteristics of the global market in organs and possible modes of counter-logic to transplant technologies and related ethical discourses.

ASPECTS REGARDING THE ORGANIC FOOD MARKET IN SEVERAL EUROPEAN COUNTRIES

Directory of Open Access Journals (Sweden)

MANUELA-DORA ORBOI

2008-05-01

Full Text Available The global organic market is increasing constantly, organic sales reaching over USD 5 billion per year. Organic Monitor estimates that international sales amounted to about USD 38.6 billion in 2006, more than the double of USD 18 billion in 2000. The organic demand is concentrated in North America and Europe, these two regions comprising 97% of the global revenues. The European organic food and beverage market is the largest and most complex in the world, evaluated at USD 20 billion in 2006. Many European countries offer grants to organic farms to support organic production. This production-oriented strategy will have guaranteed success if the market structures and the marketing channels will be able to face the rapidly increasing demand and if the sellers adapt their products, sales channels and prices to the consumers’ demand.

Global power: Markets and strategies

International Nuclear Information System (INIS)

Poirer, J.L.

1998-01-01

The author will first present an updated view of the global power market activity, including opportunities in power generation, transmission and distribution. This will include a review of the trends in closings and transaction flowed by type of activity and geographic area. Estimates will be based on Hagler Bailly's comprehensive database on global power transactions and project announcements. The firm has also worked with dozens of global power companies since 1990. Second, the author will review trends in terms of regulatory changes, project cost trends, developers' project experiences, and financing issues. This systematic review will be the foundation for projection of future market activity (e.g., number of closing by type of project through 2000). A forecast of future greenfield and privatization activity will be provided and the key markets will be highlighted. Third, the author will present an updated view of the competition in the global power market (including the various types of competitors and changes in their respective market posture). Finally, the author will discuss the various types of strategies and business models that are followed by key global power players

Social Disparities in Exposure to Point-of-Sale Cigarette Marketing

Directory of Open Access Journals (Sweden)

Mohammad Siahpush

2016-12-01

Full Text Available While most ecological studies have shown that higher levels of point-of-sale (POS cigarette marketing are associated with larger proportions of residents from lower socioeconomic and minority backgrounds in neighborhoods, there are no studies that examine individual-level social disparities in exposure to POS cigarette marketing among smokers in the United States. Our aim was to examine these disparities in a Midwestern metropolitan area in the United States. We conducted a telephone survey to collect data on 999 smokers. Cigarette marketing was measured by asking respondents three questions about noticing advertisements, promotions, and displays of cigarettes within their respective neighborhoods. The questions were combined to create a summated scale. We estimated ordered logistic regression models to examine the association of sociodemographic variables with exposure to POS cigarette marketing. Adjusted results showed that having a lower income (p < 0.003 and belonging to a race/ethnicity other than “non-Hispanic White” (p = 0.011 were associated with higher levels of exposure to POS cigarette marketing. The results highlight social disparities in exposure to POS cigarette marketing in the United States, which can potentially be eliminated by banning all forms of cigarette marketing.

Market review: Market values summary July market review/current market data

International Nuclear Information System (INIS)

Anon.

1996-01-01

A summary of financial data for the uranium spot market is provided. Recent transactions are tabulated, including uranium sales, natural uranium loans, conversion sales, and enrichment sales. A market values summary and long-term price indicators are also provided. The July 1996 market review data includes summaries of near-term uranium sales, near-term supply/demand, NUEXCO values, USEC prices, and calculated worth of enriched uranium. Active projects in uranium, conversion, and separative work supply and demand are listed. International market values are tabulated for 22 selected currencies

Analysis of Market Factors Associatedwith Sales of Cut Natural Christmas Trees

Science.gov (United States)

Lawrence D. Garrett

1977-01-01

A study of the market performance of natural Christmas tree retailers in Winston-Salem, North Carolins, revealed that success was strongly related to location in active retail shopping areas. Christmas tree retailers in shopping centers or areas high in retail sales sold more trees, received a higher average price, and had fewer trees left unsold than retailers in...

Trends and developments on the Book Market. Particularities of the Romanian market

Directory of Open Access Journals (Sweden)

Cristina FRUNTEŞ

2015-12-01

Full Text Available The book market suffers major and rapid changes under the incidence of digital technology and of the internet. The main actors of the book market, the publishing houses and the brick and mortar retailers find themselves in a new context, faced with completely new players on this market. They must establish priorities and identify opportunities as soon as possible, in order to adapt to the new conditions. Two interconnected main trends are registered in the book industry: the online sales and the e-book sales register an important increase. The Romanian book market, a very small one given the global context, adheres to the general changes, but to a different extent, under the influence of local factors.

The essence and market advantages of the direct sales of goods and services

OpenAIRE

A.O. Dvigun

2011-01-01

The article deals with the economic substance of the method of direct selling of goods and services, analyzes the features of this method as a marketing strategy, discusses the advantages and prospects of technology introduction of direct sales.

Uranium trade and global liberalization of markets

International Nuclear Information System (INIS)

Elagin, Yu.P.

2003-01-01

Present state of nuclear fuel market is reviewed. Political and economical aspects of nuclear fuel trade, traditional schemes of gain of nuclear fuel, tendencies and last innovations are treated. Price mechanisms, increase in part of traders, price indicators are discussed. Under the liberalization conditions the uranium market and common tendencies on the stages of nuclear fuel cycle as well as prospects of gain and sale of nuclear fuel, electronic trade are considered [ru

Research on multi-level decision game strategy of electricity sales market considering ETS and block chain

Science.gov (United States)

Liu, Jinjie

2017-08-01

In order to fully consider the impact of future policies and technologies on the electricity sales market, improve the efficiency of electricity market operation, realize the dual goal of power reform and energy saving and emission reduction, this paper uses multi-level decision theory to put forward the double-layer game model under the consideration of ETS and block chain. We set the maximization of electricity sales profit as upper level objective and establish a game strategy model of electricity purchase; while we set maximization of user satisfaction as lower level objective and build a choice behavior model based on customer satisfaction. This paper applies the strategy to the simulation of a sales company's transaction, and makes a horizontal comparison of the same industry competitors as well as a longitudinal comparison of game strategies considering different factors. The results show that Double-layer game model is reasonable and effective, it can significantly improve the efficiency of the electricity sales companies and user satisfaction, while promoting new energy consumption and achieving energy-saving emission reduction.

The anxieties of globalization: antidepressant sales and economic crisis in Argentina.

Science.gov (United States)

Lakoff, Andrew

2004-04-01

This paper describes the role of market research firms in shaping the actions of key players in the pharmaceutical arena. It focuses on strategies for marketing novel antidepressants (selective serotonin reuptake inhibitors, SSRIs) to doctors in Buenos Aires during the Argentine financial crisis of 2001, posing the question of whether increased antidepressant sales were due to the social situation or to promotional practices. This case demonstrates how 'pharmaceutical relations' - interactions between doctors and pharmaceutical companies - are structured by a gift economy whose effects are monitored through the sales numbers produced by database firms. It suggests that the use of these numbers takes on special importance given the distinctiveness of both the Argentine context and the antidepressant market. More generally, the case points to the interpretive flexibility of psychotropic medication. In the Argentine setting, doctors' prescription of SSRIs was dependent neither on a diagnosis of depression nor on a biological understanding of mental disorder. These drugs found a different means of entering the professionally mediated marketplace: doctors understood and used SSRIs as a treatment not for a lack of serotonin in the brain, but for the suffering caused by the social situation - the sense of insecurity and vulnerability that the economic and political crisis had wrought.

Methods of Modelling Marketing Activity on Software Sales

Directory of Open Access Journals (Sweden)

Bashirov Islam H.

2013-11-01

Full Text Available The article studies a topical issue of development of methods of modelling marketing activity on software sales for achievement of efficient functioning of an enterprise. On the basis of analysis of the market type for the studied CloudLinux OS product, the article identifies the market structure type: monopolistic competition. To ensure the information basis of the marketing activity in the target market segment, the article offers the survey method. The article provides a questionnaire, which contains specific questions regarding the studied market segment of hosting services, for an online survey with the help of the Survio service. In accordance with the system approach the CloudLinux OS has properties of systems, namely, diversity. Economic differences are non-price indicators that have no numeric expression and are quality descriptions. Analysis of the market and the conducted survey allow obtaining them. Combination of price and non-price indicators provides a complete description of the product properties. To calculate an integral indicator of competitiveness the article offers to apply a model, which is based on the direct algebraic addition of weight measures of individual indicators, regulation of formalised indicators and use of the mechanism of fuzzy sets for identification of non-formalised indicators. The calculated indicator allows not only assessment of the current level of competitiveness, but also identification of influence of changes of various indicators, which allows increase of efficiency of marketing decisions. Also, having identified the target customers of hosting OS and formalised non-price parameters, it is possible to conduct the search for a set of optimal characteristics of the product. In the result an optimal strategy of the product advancement to the market is formed.

Point-of-sale marketing of tobacco products: taking advantage of the socially disadvantaged?

Science.gov (United States)

John, Robert; Cheney, Marshall K; Azad, M Raihan

2009-05-01

With increasing regulation of tobacco industry marketing practices, point-of-sale advertising has become an important channel for promoting tobacco products. One hundred and ten convenience stores in Oklahoma County were surveyed for tobacco-related advertising. There were significantly more point-of-sale tobacco advertisements in low-income and minority neighborhoods than in better educated, higher-income, predominantly White neighborhoods. Storeowners or managers were also interviewed to determine who has decision-making power regarding store signage and placement, and to elicit perceptions of industry tactics. Contracts with tobacco companies leave storeowners with little or no control over promotion of tobacco products within their store, and many are unaware of the implications of the tobacco industry point-of-sale practices. Local ordinances that regulated outdoor signage reduced outdoor tobacco advertisements, as well as tobacco signage and promotions within the store. Policy change, rather than education targeting storeowners, is recommended as the most effective strategy for reducing point-of-sale tobacco advertising.

Business Ethics in Globalized Financial Markets

OpenAIRE

Peter Koslowski

2006-01-01

Globalization extends the space of the things that are simultaneous for the human. This applies particularly to the decision-making in financial markets. The global market for capital is one of the main causes for globalization. How is this process of globalization to be judged from the point of view of business ethics? The paper investigates the ethical foundations of capital markets and of financial consulting. It analyzes the foundational theories of corporate governance in the Anglo-Ameri...

Pathways to Global Markets

DEFF Research Database (Denmark)

Smith, David E.; Mitry, Darryl J.

2011-01-01

. An important case study is McDonald‘s corporation, the world‘s largest fast food restaurant chain. This company has employed divergent marketing and economic strategies in both domestic and the international markets to become a leader in the global marketplace. An overview of the company‘s background......, organizational structures, mission and vision illustrate McDonald‘s strategic focus on its proactive evolution from a small drive-through operation to a global fast-food giant. The strategy is based on its ability to adapt to the cultural differences of the markets that McDonald‘s serves while preserving its...

Forecasting Nike’s Sales using Facebook Data

DEFF Research Database (Denmark)

Boldt, Linda Camilla; Vinayagamoorthy, Vinothan; Winder, Florian

2016-01-01

the method of social set analysis from the domain of computational social science to model sales from Big Social Data. The dataset consists of (a) selection of Nike’s Facebook pages with the number of likes, comments, posts etc. that have been registered for each page per day and (b) business data in terms......This paper tests whether accurate sales forecasts for Nike are possible from Facebook data and how events related to Nike affect the activity on Nike’s Facebook pages. The paper draws from the AIDA sales framework (Awareness, Interest, Desire,and Action) from the domain of marketing and employs...... of quarterly global sales figures published in Nike’s financial reports. An event study is also conducted using the Social Set Visualizer (SoSeVi). The findings suggest that Facebook data does have informational value. Some of the simple regression models have a high forecasting accuracy. The multiple...

OPTIMAL PRODUCTION–SALES STRATEGIES FOR A COMPANY AT CHANGING MARKET PRICE

Directory of Open Access Journals (Sweden)

ELLINA V. GRIGORIEVA

2015-01-01

Full Text Available In this paper we consider a monopoly producing a consumer good of high demand. Its market price depends on the volume of the produced goods described by the Cobb-Douglas production function. A production-sales activity of the firm is modeled by a nonlinear differential equation with two bounded controls: the share of the profit obtained from sales that the company reinvests into expanding own production, and the amount of short-term loans taken from a bank for the same purpose. The problem of maximizing discounted total profit on a given time interval is stated and solved. In order to find the optimal production and sales strategies for the company, the Pontryagin maximum principle is used. In order to investigate the arising two-point boundary value problem for the maximum principle, an analysis of the corresponding Hamiltonian system is applied. Based on a qualitative analysis of this system, we found that depending on the initial conditions and parameters of the model, both, singular and bang- bang controls can be optimal. Economic analysis of the optimal solutions is discussed.

Study and analysis of how to optimize marketing & sales of a b-to-b company for the target group

OpenAIRE

Kauppila, Kasper

2014-01-01

Study and analysis of how to optimize the marketing & sales strategy of a b-to-b company for the target group. Case study for Green Fortune Plantwall Oy. This thesis is a case study of Green Fortune Plantwall Oy. The objective of this thesis is to study and analyze how to optimize the current marketing and sales strategy of a small b-to-b company for its target group (i.e. architects and interior designers).

The Impact of Learning Context on Intent to Use Marketing and Sales Technology: A Comparison of Scenario-Based and Task-Based Approaches

Science.gov (United States)

Mallin, Michael L.; Jones, Deirdre E.; Cordell, Jennifer L.

2010-01-01

With firms focused on increasing efficiency and effectiveness in today's marketing and sales environment, it is crucial that salesforce training methods facilitate greater adoption of salesforce automation technology. Given the growth in sales education at colleges and universities, firms are looking to recruit their frontline marketing and sales…

RELATIONSHIP MARKETING RESEARCH TAILORED TO SUPPORT SALES MANAGEMENT. CASE STUDY: AN INTERNATIONAL EXPRESS LOGISTICS COMPANY IN ROMANIA

Directory of Open Access Journals (Sweden)

Fotea Ioan Stefan

2010-07-01

Full Text Available Within current economy context, complexities and particularities most companies are constantly seeking to maximize effectiveness and efficiency of their business. As sales force represents for most organizations their “spearheds”and direct contact with the market, its management can be a source for customer satisfaction and overall efficiency. Relationship marketing research with all its particularities and dimensions, if tailored appropriately can explicitly pinpoint major sources of customer satisfaction and dissatisfaction. Focus of contemporary relationship marketing is the customer viewed across lifetime as a profit source and partner rather than on short term for singular transactions. Research findings help the organization better manage its sales force and generate customer satisfaction, retention and loyalty and maximize profits while achieving superior efficiency.

Using E-markets for Globally Distributed Work

NARCIS (Netherlands)

van Hillegersberg, Jos; Amrit, Chintan Amrit; Oshri, Ilan; Kotlarsky, Julia; Willcocks, Leslie P.

2015-01-01

For over a decade, dedicated E-markets have been facilitating globally distributed systems development by enhancing the traditionally high-risk global sourcing processes. At the same time, the success and potential of E-markets for sourcing project globally can be questioned, as E-markets embody a

49 CFR 1242.84 - Marketing, sales, and public relations and advertising (accounts XX-63-88, XX-63-89 and XX-63-93).

Science.gov (United States)

2010-10-01

... 49 Transportation 9 2010-10-01 2010-10-01 false Marketing, sales, and public relations and advertising (accounts XX-63-88, XX-63-89 and XX-63-93). 1242.84 Section 1242.84 Transportation Other... PASSENGER SERVICE FOR RAILROADS 1 Operating Expenses § 1242.84 Marketing, sales, and public relations and...

The Leap of a Provincial SME into the Global Market Using E-commerce: The Success of Adequate Planning

Science.gov (United States)

Sainz de Abajo, Beatriz; García Salcines, Enrique; Burón Fernández, F. Javier; López Coronado, Miguel; de Castro Lozano, Carlos

The leap into the global market is not easy when it involves a provincial family business. This article demonstrates how adequate planning is fundamental in a small and medium-sized enterprise (SME) with the tight budget they have available to them, in order to be able to differentiate themselves in a highly competitive market, taking into accounts the benefits and risks involved. The Information Technology (IT) tools put in place will give the necessary support and allow for the possibility of increasing and improving the infrastructure as the company requires. An adequate strategy for the future to increases sales would be e-marketing techniques as well as the current promotions which contribute to diffusing the brand.

DEVELOPMENT TRENDS IN THE GLOBAL DENTAL MARKET

Directory of Open Access Journals (Sweden)

Veronica BULAT

2013-12-01

Full Text Available The paper analyses the key trends of the market, and segments the global dental equipment and consumables market by components and into various geographic regions in way of market size. It discusses the key market drivers, main players, restraints and opportunities of the global dental equipment and consumables market.

A Model for the Development an Upper-Division Marketing Certificate Program: Professional Sales.

Science.gov (United States)

Grahn, Joyce L.

The sequential components of a model for the development of an upper-division marketing certificate program in professional sales are described in this report as they were implemented at the University of Minnesota's General College during Fall 1980. After introductory material examining the responsibilities of the professional sales…

The Effect of Superstar Software on Hardware Sales in System Markets

OpenAIRE

Binken, Jeroen; Stremersch, Stefan

2008-01-01

textabstractSystems are composed of complementary products (e.g., video game systems are composed of the video game console and video games). Prior literature on indirect network effects argues that, in system markets, sales of the primary product (often referred to as "hardware") largely depend on the availability of complementary products (often referred to as "software"). Mathematical and empirical analyses have almost exclusively operationalized software availability as software quantity....

The market of human organs: a window into a poorly understood global business.

Science.gov (United States)

Surman, O S; Saidi, R; Purtilo, R; Simmerling, M; Ko, D; Burke, T F

2008-03-01

The global demand for human organs has set the stage for an exploding and poorly understood global business in human organs. Whenever there is demand for a product, the opportunity for business arises. The form that a business takes is dependent on a complex network of inputs and outputs, each affecting the others. Historically, the details of any specific market are drastically underestimated. Nowhere is this truer than in the market of human organs. The drivers, which propel the "goods" of human organs, form a flourishing business. Critical analysis is essential to understanding of the supply and demand sides and to determine the role of government in regulating the industry. Governmental groups have dismissed formation of a regulated market for organ sales. The concept is nonetheless a topic of active discussion, motivated by the suffering of patients in need of organs and exploitation of the victims of human trafficking. Ethical principles have been invoked on each side of the ensuing debate. Theory in the absence of sufficient data is shaky ground for enactment of new policy. The Aristotelian concept of "practical wisdom" and the pragmatism of William James illuminate the importance of scientific investigation as guide to policy formation. How will stakeholders benefit or lose? What impact might be anticipated in regard to organized medicine's social contract? What can we learn about cross-cultural differences and their effect on the global landscape?

For a Global HTR Marketing Initiative

International Nuclear Information System (INIS)

Bredimas, Alexandre; Venneri, Francesco; Richards, Matthew

2014-01-01

HTRs are at a crossroads in their history. The technology is proven and the current technical developments relatively mastered but the marketing track record is disappointing. This paper comes to the conclusion that an international, collaborative marketing and communication plan must be implemented in order to address the marketing bottleneck of HTRs. The paper reflects about the HTR product specificities, its unique selling points and its positioning against other nuclear designs and gas cogeneration. It summarises the global market status and demonstrates that the global market for HTRs is there, for electricity generation, industrial cogeneration and polygeneration. The paper finally argues that HTR vendors have a shared interest to unite in order to succeed in activating the market demand for HTR, and suggests an action plan for an international collaboration among HTR vendors to market and communicate globally on HTRs and reach together a critical mass of business leads worldwide, a mutually beneficial outcome. (author)

25 CFR 163.14 - Sale of forest products.

Science.gov (United States)

2010-04-01

... recognized tribal government, open market sales of Indian forest products may be authorized. Such sales... the owners of a majority Indian interest on individually owned lands. Open market sales of forest... Management and Operations § 163.14 Sale of forest products. (a) Consistent with the economic objectives of...

TODAY THE GLOBAL LABOR MARKET

Directory of Open Access Journals (Sweden)

D. G. Shchipanova

2013-01-01

Full Text Available The international movement of labor, including temporary impacts on the socio-economic development of the donor and recipient countries the labor force. In this regard, it is relevant and legitimate problems of the evolution of the global labor market, the need to examine the issues of labor mobility, the problems of international labor migration and its impact on the national markets of skilled labor in the context of globalization. Distribution and use of human resources becomes cross-border nature, and so an international study of the labor market.

Global Derivatives Market

Directory of Open Access Journals (Sweden)

Stankovska Aleksandra

2017-06-01

Full Text Available Globalization of financial markets led to the enormous growth of volume and diversification of financial transactions. Financial derivatives were the basic elements of this growth. Derivatives play a useful and important role in hedging and risk management, but they also pose several dangers to the stability of financial markets and thereby the overall economy. Derivatives are used to hedge and speculate the risk associated with commerce and finance.

The globalization and Europeanization of mortgage markets

NARCIS (Netherlands)

Aalbers, M.B.

2009-01-01

Do globalization and Europeanization lead to the deterritorialization of European mortgage markets? Neither economic globalization nor EU policies have resulted in one European mortgage market. The various European mortgage markets are still quite different from one another in many respects. In most

5. heat pump forum. Politics, market, finances, marketing and sales. Proceedings; 5. Forum Waermepumpe. Politik, Markt, Finanzierung, Marketing und Vertrieb. Tagungsband

Energy Technology Data Exchange (ETDEWEB)

NONE

2007-07-01

The increased use of renewable energy resources constitutes one of the greatest challenges of the 21st century. Soaring oil and gas prices have caused renewable energy resource to move into the focus of public interest. Today the majority of the population is in favour of renewable energy resources, demanding that decision makers from politics and industry make a greater commitment to their promotion and growth. Heat pumps count among the best heating technologies available today, and not only on account of their primary energy balance. However, there is a need for favourable political framework conditions and a clear positioning of this product on the market in order to provide an environment conducive to sound market growth. For this reason the Heat Pump Forum has this time focussed on the topics of political recognition, development of market and technology and marketing and sales. It also addresses the political framework conditions governing the rapidly growing heat pump market and offers hard practical information ranging from solutions for old building to the exchange of practical experiences.

Global capital markets: An updated profile

Directory of Open Access Journals (Sweden)

Filipović Miroslava

2007-01-01

Full Text Available More than two decades after the beginning of the financial revolution globalization of capital flows still attracts considerable attention, from both practitioners and academics. The aim of this paper is to contribute to understanding of some aspects of the global capital scene, as well as to emphasize certain developments which might illustrate its changing profile. Several fundamental perspectives profile the global capital market. A quantitative review provides a sense of sheer volumes, trends, origins and destinations of capital flows; an assessment of the global capital market’s degree of integration follows. The emergence of new (types of actors is another important aspect of the global processes, while illustrations of new market products and emerging segments may add new perspectives on the profile of the global capital market. Finally, the paper concludes with a brief overview of digitalization of the financial supply chain.

7 CFR 1402.2 - Sales of inventory.

Science.gov (United States)

2010-01-01

... 7 Agriculture 10 2010-01-01 2010-01-01 false Sales of inventory. 1402.2 Section 1402.2 Agriculture... AGRICULTURE GENERAL REGULATIONS AND POLICIES POLICY FOR CERTAIN COMMODITIES AVAILABLE FOR SALE § 1402.2 Sales... owned by CCC, including those commodities that are marketed through commercial, Internet-based marketing...

[Present Status of Displaying Pharmaceutical Products for Sale on Flea Market Applications for Smartphones and the Responses to Illicit Selling by Service Providers].

Science.gov (United States)

Kishimoto, Keiko; Takeuchi, Tomoe; Fukushima, Noriko

2017-12-01

 In Japan, a pharmacy or drug store license is required for selling pharmaceutical products. However, civilians without a pharmacy or drug store license are displaying pharmaceutical products for sale on a flea market application, which is illegal dealing. This study discussed the modality for implementing countermeasures for the illicit selling of pharmaceutical products. We extracted pharmaceutical products displayed for sale on three flea market applications (Mercari, Rakuma, Fril) on one day. One hundred and eighty-one pharmaceutical products were displayed (49 on Mercari, 86 on Rakuma, and 46 on Fril). There were 6.1% (11/181) domestically prescribed drugs, 69.1% (125/181) domestic OTC drugs, 23.8% (43/181) foreign-made prescribed drugs, and 1.1% (2/181) foreign-made OTC drugs. The seller could display the product for sale without confirming whether it is prohibited. We alerted the service providers of this illicit selling at flea markets at three different instances. The pharmaceutical product displays were deleted by the service providers at a rate of 55.1% (27/49) for Mercari and 51.2% (44/86) for Rakuma. The average number of drugs that were displayed for sale by each seller was 1.4 and the average number of total products that were displayed for sale by each seller was 100. The seller could have unintentionally displayed the pharmaceutical products for sale, without the knowledge that it is illegal. The service providers of flea market applications should create mechanisms to alert the sellers that displaying pharmaceutical products for sale is an illicit act and regulate these violations.

Sales promotion strategies in Procter&Gamble

OpenAIRE

Šebesta, Miroslav

2017-01-01

The thesis gives comprehensive overview on the topic of sales promotions. The special focus is devoted to activities of Procter & Gamble on the Czech market. With increasing importance of sales promotions on the Czech market, the thesis aims to introduce main academic findings concerning sales promotions and test them on brands of Procter & Gamble. The next goal is to find out whether sales promotion strategies of Procter & Gamble provide a competitive advantage for the company on the Czech m...

Fire Sales and House Prices

DEFF Research Database (Denmark)

Andersen, Steffen; Meisner Nielsen, Kasper

2017-01-01

This study investigates when forced sales of real estate turn into fire sales by using a natural experiment that allows us to separate supply and demand effects: Forced sales result from sudden death of house owners and are thus unrelated to current market conditions. We find that forced sales...

Effect of management, marketing, and certified health programs on the sale price of beef calves sold through a livestock video auction service from 1995 through 2009.

Science.gov (United States)

Seeger, Jon T; King, Michael E; Grotelueschen, Dale M; Rogers, Glenn M; Stokka, Gerald S

2011-08-15

To evaluate and update the previously quantified effects of management, marketing, and certified health programs on the sale price of beef calves sold through a livestock video auction service. Longitudinal study. 41,657 lots representing 5,042,272 beef calves sold from 1995 through 2009. Data describing each lot of beef calves marketed from 1995 through 2009 by a livestock video auction service were obtained from sale catalogues. For each year of the study, multiple regression analysis was used to quantify the effect of management, marketing, and certified health programs on sale price. Sale date, base sale weight, quadratic effect of base weight, sex of calf, region of origin, breed description, inclusion in a certified health program, and number of calves in the lot significantly affected sale price for every year of the study. Variation in body weight, flesh score, and number of days between sale and delivery date had significant effects on price in most of the years; frame score and calves with horns affected price in 7 of 15 years; age and source verification influenced sale price in every year since source verification was introduced in 2005; and the auction service's progressive genetics program increased price during the 1 year that program was available. Some management, marketing, and certified health initiatives have consistently increased the sale price of beef calves, and producers can increase the price of their calves by implementing these practices.

The promotion of sales on the consumer markets: Offer of a new approach of promotional management

OpenAIRE

FRANCISCO JAVIER VILLABA MERLO; IÑAKI PERIÁÑEZ CAÑADILLAS

2002-01-01

Nowadays, there are many factors that have provoked a greater use of promotion by some manufacturers in the consumption markets. Traditionally, firms have used promotion as the last resource for the achievement of the goals of selling. When we analyse promotional management, this kind of performance represents an orientation to sales. In our field work we justify the breaking-off with this management philosophy, starting with a newdefinition for “sales promotion”, that includes the internal c...

BELGRADE MARKET AS A PART OF THE GLOBAL FINANCIAL MARKET

Directory of Open Access Journals (Sweden)

Nataša Simić

2018-01-01

Full Text Available Belgrade market has been operating since 1989 under the name of Yugoslav capital market, which changed its name to Belgrade market in 1992. The purpose and the idea which governs our financial authorities and the market participants is a more active involvement of the market in the operations of the global financial market.

Global Standards of Market Civilization

DEFF Research Database (Denmark)

Global Standards of Market Civilization brings together leading scholars, representing a range of political views, to investigate how global 'standards of market civilization' have emerged, their justification, and their political, economic and social impact. Key chapters show how as the modern...... thought, as well as its historical application part II presents original case studies that demonstrate the emergence of such standards and explore the diffusion of liberal capitalist ideas through the global political economy and the consequences for development and governance; the International Monetary...... Fund's capacity to formulate a global standard of civilization in its reform programs; and problems in the development of the global trade, including the issue of intellectual property rights. This book will be of strong interest to students and scholars in wide range of fields relating to the study...

GLOBALIZATION IMPACT ON UKRAINIAN MARKET OF SHARES

Directory of Open Access Journals (Sweden)

O. Zotsenko

2013-05-01

Full Text Available The paper examines the impact of globalization on the Ukrainian market of shares. Main trends of globalization of world share market are analyzed. The study highlights key elements of the operating share markets of the world leading countries. The research investigates main factors that affect on the level of national market of shares. The findings trace out a number of problems that hinder and distort the role of the Ukrainian share market in capital allocation.

A model of the prescription-pharmaceutical sales process

Directory of Open Access Journals (Sweden)

Michael Stros

2018-06-01

Full Text Available The purpose of this paper is to determine the factors in marketing most relevant to achieving pharmaceutical sales success and their interrelations, as well as providing a prescription-pharmaceuticals sales process model. This will enable scholars to obtain a better understanding of the marketing process for prescription pharmaceuticals, as well as enabling marketers to apply more efficient marketing approaches. The study uses a unique data set, combining primary data and secondary data from the Swiss prescription-pharmaceuticals market. The data is analysed using a multiple-regression based model. A multi-level data structure is found, suggesting that factors concerning the specific brand and also the pharmaceutical substance itself are relevant to sales success. It is revealed that the factors most relevant to sales success are: order of market entry, perceived product-quality, average price, and marketing expenditures, leading to practical recommendations for scholars and marketing professionals. The study focuses only on the Swiss prescription-pharmaceuticals market, investigating five medical drug classes. The assumption is made that these results can be generalised to similar markets and drug classes. The study develops a conceptual prescription-pharmaceuticals sales-process model; offers practical guidelines and a good basis for further scholarly research are provided; and identifies several research gaps by giving proposals for future research.

Attention and Recall of Point-of-sale Tobacco Marketing: A Mobile Eye-Tracking Pilot Study

Directory of Open Access Journals (Sweden)

Maansi Bansal-Travers

2016-01-01

Full Text Available  Introduction: As tobacco advertising restrictions have increased, the retail ‘power wall’ behind the counter is increasingly invaluable for marketing tobacco products. Objective: The primary objectives of this pilot study were 3-fold: (1 evaluate the attention paid/fixations on the area behind the cash register where tobacco advertising is concentrated and tobacco products are displayed in a real-world setting, (2 evaluate the duration (dwell-time of these fixations, and (3 evaluate the recall of advertising displayed on the tobacco power wall. Methods: Data from 13 Smokers (S and 12 Susceptible or non-daily Smokers (SS aged 180–30 from a mobile eye-tracking study. Mobile-eye tracking technology records the orientation (fixation and duration (dwell-time of visual attention. Participants were randomized to one of three purchase tasks at a convenience store: Candy bar Only (CO; N = 10, Candy bar + Specified cigarette Brand (CSB; N = 6, and Candy bar + cigarette Brand of their Choice (CBC; N = 9. A post-session survey evaluated recall of tobacco marketing. Key outcomes were fixations and dwell-time on the cigarette displays at the point-of-sale. Results: Participants spent a median time of 44 seconds during the standardized time evaluated and nearly three-quarters (72% fixated on the power wall during their purchase, regardless of smoking status (S: 77%, SS: 67% or purchase task (CO: 44%, CSB: 71%, CBC: 100%. In the post session survey, nearly all participants (96% indicated they noticed a cigarette brand and 64% were able to describe a specific part of the tobacco wall or recall a promotional offer. Conclusions: Consumers are exposed to point-of-sale tobacco marketing, regardless of smoking status. FDA should consider regulations that limit exposure to point-of-sale tobacco marketing among consumers.

Attention and Recall of Point-of-sale Tobacco Marketing: A Mobile Eye-Tracking Pilot Study.

Science.gov (United States)

Bansal-Travers, Maansi; Adkison, Sarah E; O'Connor, Richard J; Thrasher, James F

2016-01-01

As tobacco advertising restrictions have increased, the retail 'power wall' behind the counter is increasingly invaluable for marketing tobacco products. The primary objectives of this pilot study were 3-fold: (1) evaluate the attention paid/fixations on the area behind the cash register where tobacco advertising is concentrated and tobacco products are displayed in a real-world setting, (2) evaluate the duration (dwell-time) of these fixations, and (3) evaluate the recall of advertising displayed on the tobacco power wall. Data from 13 Smokers (S) and 12 Susceptible or non-daily Smokers (SS) aged 180-30 from a mobile eye-tracking study. Mobile-eye tracking technology records the orientation (fixation) and duration (dwell-time) of visual attention. Participants were randomized to one of three purchase tasks at a convenience store: Candy bar Only (CO; N = 10), Candy bar + Specified cigarette Brand (CSB; N = 6), and Candy bar + cigarette Brand of their Choice (CBC; N = 9). A post-session survey evaluated recall of tobacco marketing. Key outcomes were fixations and dwell-time on the cigarette displays at the point-of-sale. Participants spent a median time of 44 seconds during the standardized time evaluated and nearly three-quarters (72%) fixated on the power wall during their purchase, regardless of smoking status (S: 77%, SS: 67%) or purchase task (CO: 44%, CSB: 71%, CBC: 100%). In the post session survey, nearly all participants (96%) indicated they noticed a cigarette brand and 64% were able to describe a specific part of the tobacco wall or recall a promotional offer. Consumers are exposed to point-of-sale tobacco marketing, regardless of smoking status. FDA should consider regulations that limit exposure to point-of-sale tobacco marketing among consumers.

Are water markets globally applicable?

Science.gov (United States)

Endo, Takahiro; Kakinuma, Kaoru; Yoshikawa, Sayaka; Kanae, Shinjiro

2018-03-01

Water scarcity is a global concern that necessitates a global perspective, but it is also the product of multiple regional issues that require regional solutions. Water markets constitute a regionally applicable non-structural measure to counter water scarcity that has received the attention of academics and policy-makers, but there is no global view on their applicability. We present the global distribution of potential nations and states where water markets could be instituted in a legal sense, by investigating 296 water laws internationally, with special reference to a minimum set of key rules: legalization of water reallocation, the separation of water rights and landownership, and the modification of the cancellation rule for non-use. We also suggest two additional globally distributed prerequisites and policy implications: the predictability of the available water before irrigation periods and public control of groundwater pumping throughout its jurisdiction.

Research gaps related to tobacco product marketing and sales in the Family Smoking Prevention and Tobacco Control Act.

Science.gov (United States)

Ribisl, Kurt M

2012-01-01

This paper is part of a collection that identifies research priorities that will help guide the efforts of the U.S. Food and Drug Administration (FDA) as it regulates tobacco products. This paper examines the major provisions related to tobacco product advertising, marketing, sales, and distribution included in Public Law 111-31, the "Family Smoking Prevention and Tobacco Control Act". This paper covers 5 areas related to (a) marketing regulations (e.g., ban on color and imagery in ads, ban on nontobacco gifts with purchase); (b) granting FDA authority over the sale, distribution, accessibility, advertising, and promotion of tobacco and lifting state preemption over advertising; (c) remote tobacco sales (mail order and Internet); (d) prevention of illicit and cross-border trade; and (e) noncompliant export products. Each of the 5 sections of this paper provides a description and brief history of regulation, what is known about this regulatory strategy, and research opportunities.

Export dynamics and sales at home

OpenAIRE

Nicolas Berman; Antoine Berthou; Jérôme Héricourt

2012-01-01

How do firms’ sales interact across markets? Are foreign and domestic sales complements or substitutes? Using a large French firm-level database that combines balance-sheet and product-destination specific export information over the period 1995-2001, we study the interconnections between exports and domestic sales. We identify exogenous shocks that affect the firms’ demand on foreign markets to instrument yearly variations in exports. We use alternatively as instruments product-destination s...

Sales promotion as a determining factor in the competitive position of the company

Directory of Open Access Journals (Sweden)

Alavuk Đorđe

2015-01-01

Full Text Available Increased competition, globalization, numerous changes in the field of engineering and technology are just some of the changes that accompany modern business conditions. Modern consumers are increasingly demanding. Individuals vary greatly within groups and cultures to which they belong, but also among themselves based on the characteristics that distinguish them. People engaged in marketing have to constantly monitor and measure consumer attitudes so that their needs and desires are fully met. This paper summarizes the sales promotion activities carried out by retail chains. The aim of the activities of sales promotion is to create and maintain long-term relationships with customers and competitive advantage on the market. The research topic is the impact of sales promotion activities on the behavior and attitudes of consumers when choosing a product. The aim of the research is to examine the effects achieved by sales improvement to consumers through the implementation of the competitive positions of the companies. For the purpose of the research the method used was survey research.

Modifying sales summaries can aid forest products industries

Science.gov (United States)

G. B. Harpole

1976-01-01

This Note illustrates how a sales summary can be modified to separately identify changes in sales realization caused by changes in market prices and by changes in the product mix sold. With this information, a sales summary can become a helpful record to gage effects of past production and marketing decisions.

The marketing-sales organizations as the way of internationalizing of the small and medium enterprises

Directory of Open Access Journals (Sweden)

Piorunowska-Kokoszko Joanna

2016-12-01

Full Text Available The internationalization is becoming a part of company’s strategy, requiring some effort for getting its success. The present article is aimed at showing that joining the sale group is one of many ways of internationalizing activity for small and medium enterprises. The article presents the roles of sales group activity, its typical structure and opportunities and threats for its functioning. Based on collected data it was pointed, that companies, especially SME should analyze perspective for joining the sale group in their supply chain or seek for other forms of cooperation supporting their foreign market entry. Cooperation allows in relatively short time to achieve first results. Resignation of cooperation should be a conscious decision of management. Such decision, as every one, can bring expected benefits or be difficult to reconstruct it in the future.

Global PV Market Development

International Nuclear Information System (INIS)

Schmidt, F.

2009-01-01

The dawn of 2009 saw several events which caused major turbulence in the global photovoltaic industry. In 2008 the Spanish PV market grew beyond all expectations and even outranked Germany as the world's number one market. However, the promotion scheme was modified and a market cap was introduced in 2009, cutting back the maximum capacity to be installed to about the level of 2007. In addition, the industry is facing an oversupply of PV modules and a harsh recession which is significantly affecting the traditionally strong PV markets. International photovoltaic companies are challenged by a changing market situation: all of a sudden, competition has increased significantly, pushing the customer to the fore. As a result, a consolidation process is expected within the PV industry worldwide. However, the story is not all negative. In the U.S., the election of Barack Obama may be seen as the starting signal for a massive expansion in PV, likely to bring the country to first place globally within the next five years. Furthermore, different markets and market segments are being opened up - especially in Europe - thanks to the gradual arrival of generation parity and new PV support mechanisms. EuPD Research has observed and studied international PV markets since its foundation. The information included in the presentation is based on a wide range of quantitative and qualitative studies that EuPD Research has conducted in the key markets since 2002. Florian Schmidt, EuPD Research's Head of Product Management, will give an overview of the global PV market and how it is developing in this crucial year 2009. Aspects such as technology development, production capacities and the demand side will be included, with a special emphasis on the European PV markets. So far Chinese PV companies have often benefited from the booming PV markets in Europe, above all Germany and Spain. Due to the lack of domestic market, the Chinese industry strongly depends on the export and is

Regulatory Competition in Global Financial Markets

DEFF Research Database (Denmark)

Ringe, Georg

2015-01-01

competition are a reality in today’s global financial market, and the financial sector is different from their traditional fields of application: the ease of arbitrage, the fragility of banking and the risks involved are exceptional. Most importantly, regulatory arbitrage does not or only rarely occurs......The decades-long discussion on the merits of regulatory competition appears in a new light on the global financial market. There are a number of strategies that market participants use to avoid the reach of regulation, in particular by virtue of shifting trading abroad or else relocating activities...

4. heat pump forum. Politics, market, finances, marketing and sales. Proceedings 2006; 4. Forum Waermepumpe. Politik, Markt, Finanzierung, Marketing und Vertrieb. Tagungsband 2006

Energy Technology Data Exchange (ETDEWEB)

NONE

2006-07-01

The fourth heat pump forum is characterised by the latest state-of-the art. For the first time you will receive as forum documents not only the proceedings but also an updated agenda, supplemented by the latest business field information and an overview of distinctive achievements of the company Solarpraxis AG. Highly qualified representatives will be present at the plenary discussion on both forum days for the first time, too. This year the heat pump forum again consists of talks, impulse presentations, discussions and workshops dealing in many different ways and based on a proven concept with the topics politics, market, finances, marketing and sales. In terms of contents the forum covers all topics, which are of importance for a further growth of the heat pump field: political frame conditions as basis for a stable home market, heat pumps in old buildings, marketing strategies as well as quality assurance and practice. (orig.)

The world market

International Nuclear Information System (INIS)

Field, D.

1991-01-01

This paper reports on the Lambda Power Supply Group, with headquarters in Melville, Long Island owned by UNITECH PLC, based in Reading in the United Kingdom. The Group forms the greatest Power Supply manufacturing and marketing organization in the world, with sales for 1989/90 in excess of $300 million. World markets have distinct trends which need to be recognized in the years ahead. In general, these trends are now commercially driven and center around: The globalization of world markets and the need to service the same customer in the Far East, North America and Europe. The drive to reduce physical size, improve performance and quality and the need to reduce costs. This requires significant investment in research and development to maintain technological leadership. The increasing speed of new product introductions requires power supply companies to work hand-in-hand with their customers as a partner, or even as an extension of the OEM's own development department. A significant trend within Europe is the perception by Far Eastern equipment manufacturers that, by 1992, trade barriers will be erected, and these large manufacturers are increasingly establishing factories within Europe, where they will need local content in their products. Whilst addressing a Global Market with products which are suitable for worldwide sale, it is important to note that local presence is vital, not only to service the customer, but also to monitor the customers needs which have significant differences in certain markets

Fire Sales and House Prices

DEFF Research Database (Denmark)

Andersen, Steffen; Meisner Nielsen, Kasper

We exploit a natural experiment in Denmark to investigate when forced sales lead to fire sale discounts. Forced sales result from sudden deaths of house owners in an institutional environment in which beneficiaries are forced to settle the estate, and hence sell the house, within 12 months. We...... and the urgency of the sale also affect the average discount: Discounts are larger when house prices contract, in thin markets where demand is lower, and when the sale is more likely to be a fire sale because of financial or liquidity constraints. Late fire sales are more likely when the house price...... forced sales lead to fire sale discounts....

Point-of-sale tobacco marketing in rural and urban Ohio: Could the new landscape of Tobacco products widen inequalities?

Science.gov (United States)

Roberts, Megan E; Berman, Micah L; Slater, Michael D; Hinton, Alice; Ferketich, Amy K

2015-12-01

Considerable research has examined how cigarette point-of-sale advertising is closely related to smoking-related disparities across communities. Yet few studies have examined marketing of alternative tobacco products (e.g., e-cigarettes). The goal of the present study was to examine external point-of-sale marketing of various tobacco products and determine its association with community-level demographics (population density, economic-disadvantage, race/ethnicity) in urban and rural regions of Ohio. During the summer of 2014, fieldworkers collected comprehensive tobacco marketing data from 199 stores in Ohio (99 in Appalachia, 100 in Columbus), including information on external features. The address of each store was geocoded to its census tract, providing information about the community in which the store was located. Results indicated that promotions for e-cigarettes and advertising for menthol cigarettes, cigarillos, and cigars were more prevalent in communities with a higher percentage of African Americans. Cigarillos advertising was more likely in high-disadvantage and urban communities. A greater variety of products were also advertised outside retailers in urban, high-disadvantage, African American communities. Findings provide evidence of differential tobacco marketing at the external point-of-sale, which disproportionately targets urban, economically-disadvantaged, and African American communities. There is a need for tobacco control policies that will help improve equity and reduce health disparities. Copyright © 2015 Elsevier Inc. All rights reserved.

Chancen und Gefahren von Global-Marketing-Konzepten

OpenAIRE

Berndt, Ulrike

1990-01-01

Chancen und Gefahren von Global-Marketing-Konzepten. - Augsburg : Förderges. Marketing, 1990. - 57, XII S. - Zugl: Augsburg, Univ., Diplomarb. - (Arbeitspapiere zur Schriftenreihe Schwerpunkt Marketing ; 29)

Pharmaceutical digital marketing and governance: illicit actors and challenges to global patient safety and public health

Science.gov (United States)

2013-01-01

Background Digital forms of direct-to-consumer pharmaceutical marketing (eDTCA) have globalized in an era of free and open information exchange. Yet, the unregulated expansion of eDTCA has resulted in unaddressed global public health threats. Specifically, illicit online pharmacies are engaged in the sale of purportedly safe, legitimate product that may in fact be counterfeit or substandard. These cybercriminal actors exploit available eDTCA mediums over the Internet to market their suspect products globally. Despite these risks, a detailed assessment of the public health, patient safety, and cybersecurity threats and governance mechanisms to address them has not been conducted. Discussion Illicit online pharmacies represent a significant global public health and patient safety risk. Existing governance mechanisms are insufficient and include lack of adequate adoption in national regulation, ineffective voluntary governance mechanisms, and uneven global law enforcement efforts that have allowed proliferation of these cybercriminals on the web. In order to effectively address this multistakeholder threat, inclusive global governance strategies that engage the information technology, law enforcement and public health sectors should be established. Summary Effective global “eHealth Governance” focused on cybercrime is needed in order to effectively combat illicit online pharmacies. This includes building upon existing Internet governance structures and coordinating partnership between the UN Office of Drugs and Crime that leads the global fight against transnational organized crime and the Internet Governance Forum that is shaping the future of Internet governance. Through a UNODC-IGF governance mechanism, investigation, detection and coordination of activities against illicit online pharmacies and their misuse of eDTCA can commence. PMID:24131576

Pharmaceutical digital marketing and governance: illicit actors and challenges to global patient safety and public health.

Science.gov (United States)

Mackey, Tim K; Liang, Bryan A

2013-10-16

Digital forms of direct-to-consumer pharmaceutical marketing (eDTCA) have globalized in an era of free and open information exchange. Yet, the unregulated expansion of eDTCA has resulted in unaddressed global public health threats. Specifically, illicit online pharmacies are engaged in the sale of purportedly safe, legitimate product that may in fact be counterfeit or substandard. These cybercriminal actors exploit available eDTCA mediums over the Internet to market their suspect products globally. Despite these risks, a detailed assessment of the public health, patient safety, and cybersecurity threats and governance mechanisms to address them has not been conducted. Illicit online pharmacies represent a significant global public health and patient safety risk. Existing governance mechanisms are insufficient and include lack of adequate adoption in national regulation, ineffective voluntary governance mechanisms, and uneven global law enforcement efforts that have allowed proliferation of these cybercriminals on the web. In order to effectively address this multistakeholder threat, inclusive global governance strategies that engage the information technology, law enforcement and public health sectors should be established. Effective global "eHealth Governance" focused on cybercrime is needed in order to effectively combat illicit online pharmacies. This includes building upon existing Internet governance structures and coordinating partnership between the UN Office of Drugs and Crime that leads the global fight against transnational organized crime and the Internet Governance Forum that is shaping the future of Internet governance. Through a UNODC-IGF governance mechanism, investigation, detection and coordination of activities against illicit online pharmacies and their misuse of eDTCA can commence.

The challenge of market power under globalization

OpenAIRE

David Arie Mayer-Foulkes

2014-01-01

The legacy of Adam Smith leads to a false confidence on the optimality of laissez faire policies for the global market economy. Instead, the polarized character of current globalization deeply affects both developed and underdeveloped economies. Current globalization is characterized by factor exchange between economies of persistently unequal development. This implies the existence of persistent extraordinary market power in transnational corporations, reflected in their disproportionate par...

Implementation of marketing automation system : Capturing and nurturing leads in long sales cycle investment goods business

OpenAIRE

Kahra, Otto

2016-01-01

This thesis was commissioned by Glaston Finland Oy. Thesis aims to study how to use inbound marketing and how company is implementing marketing automation tool to support their sales. Glaston is an industry-leading company committed to delivering technologies and services for the manufacturing of the high quality heat-treated glass. Their machines are used to create high-quality glass for use in architectural, solar, appliance and automotive applications. The study focuses on decision making ...

A Comparison of Global Financial Market Recovery after the 2008 Global Financial Crisis

Directory of Open Access Journals (Sweden)

Foo Jennifer

2017-06-01

Full Text Available The Financial Crisis of 2007-2009 plunged countries into a Great Recession and focused the world’s attention on the global stock markets. The global contagion has a major impact on global stock markets, with the U.S. DJIA falling to 6,547.05 on March 9, 2009 from a high of 14,164.53 on October 9, 2007, with a loss of more than 54%. Other stock markets also had a precipitous drop during the financial crisis. However, some equity markets have recovered while others have not. This paper looks at how global markets compared in their recovery. This paper also investigates the advanced countries’ recovery relative to the emerging and developing countries in the aftermath of the financial crisis and their ability to climb back to the pre-financial crisis levels. Analysis is provided for 31 stock indexes from January 2005 to March 2013. In 2013 the majority of analysed stock markets recovered from the crises regardless of if they belong to the group of developed or emerging markets.

An analysis of psychotropic drug sales. Increasing sales of selective serotonin reuptake inhibitors are closely related to number of products.

Science.gov (United States)

Nielsen, Margrethe; Gøtzsche, Peter

2011-01-01

Prescribing of selective serotonin reuptake inhibitors (SSRIs) has increased dramatically. To compare the sales of benzodiazepines and SSRIs within the primary care sector in Denmark and relate changes in usage to number of indications and products on the market. We used data from various sources to establish the sales curves of psychotropic drugs in the period 1970 to 2007, based on the Anatomic Therapeutic Classification system and Defined Daily Doses. Fluctuations in sales of psychotropic drugs that cannot be explained by disease prevalence were caused by changes in sales of the benzodiazepines and SSRIs. We found a decline in the sales of benzodiazepines after a peak in 1986, likely due to the recognition that they cause dependence. From a low level in 1992, we found that the sales of SSRIs increased almost linearly by a factor of 18, up to 44 DDD per 1000 inhabitants, which was closely related to the number of products on the market that increased by a factor of 16. Sales of antidepressant drugs are mainly determined by market availability of products indicating that marketing pressures are playing an important role. Thus the current level of use of SSRIs may not be evidence-based, which is supported by studies showing that the effect of SSRIs has been overestimated.

RELATIONSHIP MARKETING RESEARCH TAILORED TO SUPPORT SALES MANAGEMENT. CASE STUDY: AN INTERNATIONAL EXPRESS LOGISTICS COMPANY IN ROMANIA

OpenAIRE

Pop Nicolae Alexandru; Mihoc Florin; Fotea Ioan Stefan

2010-01-01

Within current economy context, complexities and particularities most companies are constantly seeking to maximize effectiveness and efficiency of their business. As sales force represents for most organizations their “spearheds”and direct contact with the market, its management can be a source for customer satisfaction and overall efficiency. Relationship marketing research with all its particularities and dimensions, if tailored appropriately can explicitly pinpoint major sources of custome...

Fuel oil and kerosene sales 1994

International Nuclear Information System (INIS)

1995-01-01

This publication contains the 1994 survey results of the ''Annual Fuel Oil and Kerosene Sales Report'' (Form EIA-821). This is the sixth year that the survey data have appeared in a separate publication. Prior to the 1989 report, the statistics appeared in the Petroleum Marketing Annual (PMA)for reference year 1988 and the Petroleum Marketing Monthly (PMM) for reference years 1984 through 1987. The 1994 edition marks the 11th annual presentation of the results of the ongoing ''Annual Fuel Oil and Kerosene Sales Report'' survey. Distillate and residual fuel oil sales continued to move in opposite directions during 1994. Distillate sales rose for the third year in a row, due to a growing economy. Residual fuel oil sales, on the other hand, declined for the sixth year in a row, due to competitive natural gas prices, and a warmer heating season than in 1993. Distillate fuel oil sales increased 4.4 percent while residual fuel oil sales declined 1.6 percent. Kerosene sales decreased 1.4 percent in 1994

Improving sales management of agricultural enterprises

Directory of Open Access Journals (Sweden)

Balko S. V.

2016-07-01

Full Text Available the article discusses the effective sales of agricultural products. The authors recommend the directions of improving sales management system. Moreover, the research proves that sales and production activity should be based on complex analysis and monitoring of the market conditions.

Editorial: Sales Strategy (2010)

OpenAIRE

Chris McPhee

2010-01-01

The editorial theme for this issue of the OSBR is Sales Strategy. While "marketing" is everything a company does to build interest in its offers, "sales" consists of converting these offers into cash. By "sales strategy," we refer to all sales planning and process development activities leading up to the actual selling of a product or service. In his recent blog post at MaRS Discovery District, Mark Zimmerman answered a question he is frequently asked by the founders of startups: "How do we f...

Contract law and the Digital Single Market: towards a new EU online consumer sales law?

NARCIS (Netherlands)

Mańko, R.

2015-01-01

In its Digital Single Market Strategy, unveiled in May 2015, the Commission has promised to come up with a revised proposal for a Common European Sales Law by the end of the year. More indications have been given the Commission in an Inception Impact Assessment, published in July 2015. The debate on

BUSINESS PERFORMANCE OF IMPLEMENTING THE SUPPLY-SALES CHAIN

Directory of Open Access Journals (Sweden)

ROMANESCU MARCEL LAURENȚIU

2012-12-01

Full Text Available Among the factors that increase the degree of difficulty, there can be mentioned the technological, cultural and operational differences between organizations. In addition, the complexity increases for organizations operating in an international, regional or global market. The successful implementation of a supply - sales chain depends on the manner and degree to which logistical capacity, cost per customer, organizational structure, service delivery, cooperation between suppliers and international cooperation within each organization are taken into account.

Influence of change in sales networks on a firm’s sales strategy

OpenAIRE

Sandau, A. (Alexander)

2014-01-01

Abstract This research revolves around two major theoretical topics: international network and international sales. The study aims to combine both distinct research areas in order to understand how changes in the sales network influence the sales strategy of the firm. The focus is hereby on born global companies respectively international new ventures. ...

78 FR 59228 - Sale and Issue of Marketable Book-Entry Treasury Bills, Notes, and Bonds; Corrections

Science.gov (United States)

2013-09-26

... and Issue of Marketable Book-Entry Treasury Bills, Notes, and Bonds; Corrections AGENCY: Fiscal... accommodate the public offering of floating rate notes. This document corrects the final regulations by.... Accordingly, 31 CFR part 356 is corrected by making the following correcting amendments: PART 356--SALE AND...

Romanian Insurance Market Facing Globalization Process

Directory of Open Access Journals (Sweden)

Dumitru G. Badea

2008-09-01

Full Text Available The Romanian insurance market has passed through a permanent process of growth which ended up in 2004 to exceed the threshold of 1 billion Euros, in the frame of a small awareness and confidence of the population towards insurance, even now after 15 years. The globalization process of the financial markets affected also the Romanian market even before Romania became member of the European Union. The globalization brought about benefits (especially under the form of increase in the quality of the services provided to clients but also disadvantages for local companies (significant costs in logistics and training in order to cope with the international groups.

Neoliberal Optimism: Applying Market Techniques to Global Health.

Science.gov (United States)

Mei, Yuyang

2017-01-01

Global health and neoliberalism are becoming increasingly intertwined as organizations utilize markets and profit motives to solve the traditional problems of poverty and population health. I use field work conducted over 14 months in a global health technology company to explore how the promise of neoliberalism re-envisions humanitarian efforts. In this company's vaccine refrigerator project, staff members expect their investors and their market to allow them to achieve scale and develop accountability to their users in developing countries. However, the translation of neoliberal techniques to the global health sphere falls short of the ideal, as profits are meager and purchasing power remains with donor organizations. The continued optimism in market principles amidst such a non-ideal market reveals the tenacious ideological commitment to neoliberalism in these global health projects.

Sales Territory Alignment: A Review and Model

OpenAIRE

Andris A. Zoltners; Prabhakant Sinha

1983-01-01

The sales territory alignment problem may be viewed as the problem of grouping small geographic sales coverage units into larger geographic clusters called sales territories in a way that the sales territories are acceptable according to managerially relevant alignment criteria. This paper first reviews sales territory alignment models which have appeared in the marketing literature. A framework for sales territory alignment and several properties of a good sales territory alignment are devel...

Regulatory Competition in Global Financial Markets

DEFF Research Database (Denmark)

Ringe, Georg

2016-01-01

Regulatory arbitrage in financial markets refers to a number of strategies that market participants use to avoid the reach of regulation, in particular by virtue of moving trading abroad or relocating activities or operations of financial institutions to other jurisdictions. Where this happens...... institutions' excessive risk-taking. If such risk-taking would be judged by market discipline instead of posing a risk to global financial stability, the main downside of regulatory competition could be restrained. Within the boundaries of such a system, competition could then operate and contribute...... their standards solely to attract business and thereby impose externalities on the worldwide financial market by undermining financial stability as a global public good. Policymakers worldwide are experimenting with remedies to respond to the phenomenon. I introduce the importance of an effective special...

41 CFR 109-45.304-2.50 - Negotiated sales and negotiated sales at fixed prices by designated contractors.

Science.gov (United States)

2010-07-01

... suitable advertised sale; (2) Personal property is of such small value that the proceeds to be derived... fair market value of the personal property and other satisfactory terms of disposal are obtained by... PERSONAL PROPERTY 45.3-Sale of Personal Property § 109-45.304-2.50 Negotiated sales and negotiated sales at...

Retailers’ competitiveness on global markets

Directory of Open Access Journals (Sweden)

Grażyna Śmigielska

2017-02-01

Full Text Available The aim of the chapter is to show that now retail trade is a global sector but because of its specificity new strategies are necessary if global retailers want to sustain their advantage. The  concept of globalization is discussed and then referenced to the retail sector.  The process of retail internationalization which resulted in the globalization of retail sector is analyzed.  It is assumed that the retailers were motivated by the goal of sustaining their competitive advantage. So some ideas of the main theoretical views of developing sustainable competitive advantage (SCA: Environmental View and Resource Based View, referring to the process of internationalization as well as Yip’s description of globalization process are presented. On the examples of some companies, leading the process of retail fast internationalization in XX century, like Ikea, Benetton, Carrefour, Wal-Mart, it is shown how the resources they developed and external environment contributed to their globalization process. It is found out that there were two stages of the globalization of retail sector: first, in which non food companies develop on international market and second, when the mass merchandisers offering food and other Fast Moving Consumer Goods (FMCG were involved. The fact that after fast internationalization representatives of both groups face problems leads to the conclusion that to be successful in the contemporary global retail market new capabilities should be developed.

ABB and the global market

International Nuclear Information System (INIS)

Lindahl, G.

1994-01-01

Competing in a global environment implies that the authors previous business environment has been less than global, and there are indeed changes underway that lead to a more universal environment. But, there are still differences between regions and especially between the mature economies in the OECD countries and the rapidly developing countries, of which a majority are in Asia. For the OECD countries, the time after World War 2 and up to about 1970 was a period of unprecedented growth. Rebuilding after the war and a general growth of the use of electric power required high investments in power systems and caused a booming market for equipment suppliers. After a trend break in the beginning of the 1970s to less than 40 GW 10 years later, then slowly increased to about 50 GW today. At the same time, annual capacity growth in developing countries increased from less than 20 GW to about 50 GW, i.e. the same level as in OECD. This means that ABB is now passing a cross-over point: from now on less than half of their global market is in their well-known OECD world. And this share will continue to shrink. ABB is now restructuring to fulfill market needs in less developed, developing, and newly industrialized countries. This is the most important change in their global environment is addressed in this article

MARKETING STRATEGIES OF SMARTPHONES PRODUCERS

Directory of Open Access Journals (Sweden)

Markova V.

2017-12-01

Full Text Available Smartphones global market is one of the most dynamically developing markets that can be characterized by high level of competition. The growth of smartphones homogeneity, which is a reduction in difference between technical and functional parameters of smartphones produced by various manufacturers, can be considered the market’s specific feature. The unique situation of high-tech product homogeneity in a fast-growing market is scantily described in specialized literature. The article shows changeability of smartphones global market leaders and explains that the key success factor in such a mature market is marketing. Based on secondary information, marketing strategies of long standing market leader in sales Samsung and overtaking Apple companies are determined as well as strategies of contenders for leadership - Chinese companies Huawei and Lenovo. It is shown on Lenovo case that inexplicit positioning leads to a loss of the growing market share due to offensive marketing strategies of other Chinese companies. The research results broaden the knowledge of methodical potential of marketing strategies in companies’ activities in competitive markets of homogeneous high-tech products.

Editorial: Sales Strategy (2010

Directory of Open Access Journals (Sweden)

Chris McPhee

2010-09-01

Full Text Available The editorial theme for this issue of the OSBR is Sales Strategy. While "marketing" is everything a company does to build interest in its offers, "sales" consists of converting these offers into cash. By "sales strategy," we refer to all sales planning and process development activities leading up to the actual selling of a product or service. In his recent blog post at MaRS Discovery District, Mark Zimmerman answered a question he is frequently asked by the founders of startups: "How do we find a good sales person?" In short, his answer is "Don't." This is not meant as a slight to sales professionals, but rather, Zimmerman is advocating that companies should not equate having sales professionals to having a sales strategy. Sales professionals have a critical role to play in a company's success, but they are being given an impossible task if asked to sell something that has not been validated with customers. Zimmerman explains that sales professionals should be hired only once a company has validated that the value proposition resonates with customers and that the sales model will be effective. This lesson also applies to established companies, where existing sales staff require this same foundation to be effective. So how does a company determine whether its value proposition resonates with customers? The answer, of course, is to talk to customers. In the OSBR and elsewhere, the need for early customer input is a dominant theme in recent discussions of product development, marketing, and now sales strategy. By talking to customers, listening to how they describe their needs, and interpreting how their needs could be met, a value proposition can tested and refined. It is far more efficient and effective to iteratively refine a value proposition before attempting to sell than to attempt a salvage operation in response to slumping sales. Customer input is also a critical ingredient in developing an effective sales strategy. In this issue of the

Marketing Management: Monitoring the International Environment Factors Using Global Maps

Directory of Open Access Journals (Sweden)

Štěpán Kala

2015-01-01

Full Text Available The article discusses the issue of the global marketing environment in line with the factors determining its external conditions. The aim is to specify the marketing-environment indicators in the international context and interpret the use of geographical maps illustratively documenting the differences of particular parameters in various parts of the global market. The research-results help update the theoretical framework of global environment factors. These data are also important for practice. Many enterprises consider the question of optimising their sources and directing their goals towards the opportunities available thanks to global markets. The global environment mapping is thereby an important basis for the marketing activities whose implementation across national boundaries is going to be mainly influenced by peculiarities of the environment involving foreign markets and their changes.

Commercial-industrial marketing professionals for gas markets

International Nuclear Information System (INIS)

Vavrik, W.E.

1991-01-01

Today's changing business world exposes two sales/marketing systems. One is indirectly removed from contact with the customers, but still meets their needs. Whereas the sales/marketing system that exercises the skills of Commercial/Industrial Marketing Professionals has direct customer contact that not only meets the customer's needs, but also satisfies them

Ecommerce drivers and marketing partnerships in successful export marketing of Finnish born globals

OpenAIRE

Penttinen, Jukka

2015-01-01

This study examines the utilization of ecommerce and marketing partnerships as part of born global internationalization strategies. The study will combine the existing literature of born global internationalization, export marketing strategies and ecommerce as part of internationalization to form an understanding on how two Finnish health and welfare sector born globals internationalize, and how ecommerce drivers affect their internationalization. Because of the explorative nature of the stud...

Banning Tobacco Sales at the Retail Pharmacy: Natural Evolution of Drug Store As Responsible Health Provider Or Effective Marketing Strategy?

Science.gov (United States)

Lopez-Trigo, Paula; Khanfar, Nile M; Alameddine, Sarah; Harrington, Catherine

2015-01-01

CVS Health has taken a strategic marketing move by banning tobacco sales. They risk losing customers who buy medications and cigarettes at their drugstores. They estimate they will lose 2 billion dollars by banning cigarette sales. CVS Health believes they will benefit from being regarded as health care partner by insurers and banning cigarette sales is an important step in being recognized as such. The Affordable Care Act expanded access to pharmacy-based medical clinics, increased affordability of medications, and expanded the clinical role of pharmacists. CVS Health is positioning itself to take advantage of these changes.

77 FR 35944 - Renewal of the Global Markets Advisory Committee

Science.gov (United States)

2012-06-15

... international standards for regulating futures, swaps, options, and derivatives markets, as well as..., competitive, and financially sound futures and options markets. Meetings of the Global Markets Advisory... COMMODITY FUTURES TRADING COMMISSION Renewal of the Global Markets Advisory Committee AGENCY...

Alaska gas pipeline and the global natural gas market

International Nuclear Information System (INIS)

Slutz, J.

2006-01-01

The global natural gas market was discussed in relation to the Alaska natural gas pipeline project. Natural gas supply forecasts to the year 2025 were presented. Details of the global liquefied natural gas (LNG) market were discussed. Charts were included for United States natural gas production, consumption, and net imports up to the year 2030. The impact of high natural gas prices on the manufacturing sector and the chemicals industry, agricultural, and ethanol industries were discussed. Natural gas costs around the world were also reviewed. The LNG global market was discussed. A chart of world gas reserves was presented, and global LNG facilities were outlined. Issues related to the globalization of the natural gas trade were discussed. Natural gas imports and exports in the global natural gas market were reviewed. A chart of historical annual United States annual LNG imports was presented. tabs., figs

21 CFR 203.20 - Sales restrictions.

Science.gov (United States)

2010-04-01

... 21 Food and Drugs 4 2010-04-01 2010-04-01 false Sales restrictions. 203.20 Section 203.20 Food and Drugs FOOD AND DRUG ADMINISTRATION, DEPARTMENT OF HEALTH AND HUMAN SERVICES (CONTINUED) DRUGS: GENERAL PRESCRIPTION DRUG MARKETING Sales Restrictions § 203.20 Sales restrictions. Except as provided in § 203.22 or...

75 FR 33788 - Renewal of the Global Markets Advisory Committee

Science.gov (United States)

2010-06-15

... appropriate international standards for regulating futures and derivatives markets, as well as intermediaries... financially sound futures and options markets. Meetings of the Global Markets Advisory Committee are open to... COMMODITY FUTURES TRADING COMMISSION Renewal of the Global Markets Advisory Committee AGENCY...

A Critical Review of the Literature for Sales Educators

Science.gov (United States)

Cummins, Shannon; Peltier, James W.; Erffmeyer, Robert; Whalen, Joel

2013-01-01

The "Journal of Marketing Education" is publishing a special issue on Sales Education and Training in August 2014. In this article, we review the sales education literature from four primary journals and the business literature at large. The four primary journals are the "Journal of Marketing Education," "Marketing Education Review," "Journal of…

The Resistance of national cultures to global marketing influence

OpenAIRE

Pikturnienė, Indrė

2005-01-01

Due to Increased regional integration, countries, which were previously closed to the world, became exposed to universal or partly adapted marketing mixes. A discussion whether global marketing campaigns can influence national cultures, and serve as a drive for emergence of global culture is developed in the article. The paper demonstrates that the conclusion, whether global marketing campaigns can generate globalisation of culture, depends on the definition of culture, which can overwhelm ei...

The Personal Selling Ethics Scale: Revisions and Expansions for Teaching Sales Ethics

Science.gov (United States)

Donoho, Casey; Heinze, Timothy

2011-01-01

The field of sales draws a large number of marketing graduates. Sales curricula used within today's marketing programs should include rigorous discussions of sales ethics. The Personal Selling Ethics Scale (PSE) provides an analytical tool for assessing and discussing students' ethical sales sensitivities. However, since the scale fails to address…

How well does consumer-based brand equity align with sales-based brand equity and marketing mix response?

NARCIS (Netherlands)

Datta, Hannes; Ailawadi, Kusum L.; van Heerde, H.J.

Brand equity is the differential preference and response to marketing effort that a product obtains because of its brand identification. Brand equity can be measured based on either consumer perceptions or on sales. Consumer-based brand equity (CBBE) measures what consumers think and feel about the

Strategic marketing in the UK tobacco industry.

Science.gov (United States)

Anderson, Susan; Hastings, Gerard; MacFadyen, Lynn

2002-08-01

Tobacco-industry marketing has played a central part in the global spread of tobacco use and addiction. Although the absolute size of the tobacco market has dwindled, the industry is still immensely successful, largely due to sophisticated and manipulative marketing strategies. The UK tobacco industry identifies target groups and builds enduring relationships based on careful brand management. Potential customers are exposed to brands which are likely to appeal to them most. Tobacco companies tailor their products to target markets by altering the content of tar and nicotine, and by adding flavourings to produce a distinctive taste. Marketing strategies ensure that the products are promoted heavily at the point of sale, and directed advertising and sponsorship agreements are used to increase the visibility of the brand and strengthen its image. Tobacco companies also target non-consumer organisations such as retailers and policy makers with the aim of creating the best possible business environment for tobacco sales. We review published evidence, internal-advertising-agency documents, and observational data about tobacco promotion, and discuss the use of targeted marketing strategies in the UK.

How to Formulate Marketing and Sales Strategy through Analytical CRM for An Elevator Company

OpenAIRE

Teoh, Cheok Hui

2010-01-01

This paper aims to examine how to formulate marketing and sales strategy through analytical Customer Relationship Management (CRM) systems for an elevator company. A multi-layered framework with different perspective of affordance, weighting, interoperability are applied to the culture, people, processes and technology layer as proposed in the framework. Evidence from the case study of Company S suggest that the multi-layered and interdisciplinary framework can assist an elevator company in d...

BALTIC CONTAINER SHIPPING MARKET GOES GLOBAL

Directory of Open Access Journals (Sweden)

Ernest Czermański

2016-03-01

Full Text Available This paper aims at summarizing the last period of the Baltic container shipping mar-ket’s development, especially after 2000. The author, taking especially into account changes that have occurred in 2010, ultimately demonstrate that through the analyzed changes, this market has become a global one - thus being shaped by global determinants influencing its further development. Author selected and analyzed some chosen, most important factors influencing future market development. Secondly, some chances and threats resulting from the described changes were presented, either for the entire market as a base for international trade of Baltic Sea Region countries, and for its actors, mainly shipping owners and operators acting as a supply side of the Baltic container market. Finally, author has tried to verify and questioned the doubts and strong concerns about the future of the Baltic container shipping, especially about the feeder services, as because there are real indications and arguments against these concern.

Market performance of organic food brands in Denmark

DEFF Research Database (Denmark)

Chrysochou, Polymeros; Vassilev, Boyan

that repeat purchase loyalty toward organic food brands could increase is more a myth rather than reality. The organic food market can grow by targeting additional consumers – those who never bought organic before - and therefore increase its customer base. However, there are crucial elements to be taken......The market of organic products grows rapidly. Over the last decade, its value has more than tripled with global sales having increased from 18 billion USD in 2000 to 54.9 billion USD in 2009 (Sahota, 2011). In Denmark the organic food market is the biggest in Europe with a market share of 7.......2% in 2009 (Willer et al., 2011). This growth primarily took place in the last decade during where sales almost doubled since 2005 (www.organicdenmark.dk). This reason itself makes Denmark an interesting case worth of investigation, in order to provide guidelines on how the organic market could grow in other...

Enriched uranium sales: effect on supply industry

International Nuclear Information System (INIS)

Andersen, R.K.

1985-01-01

The subject is covered in sections: introduction (combined effect of low-enriched uranium (LEU) inventory sales and utility services enrichment contract terms); enrichment market overview; enrichment market dynamics; the reaction of the US Department of Energy; elimination of artificial demand; draw down of inventories; purchase and sale of LEU inventories; tails assay option; unfulfilled requirements for U 3 O 8 ; conclusions. (U.K.)

Motorola’s Market Share Mission

Institute of Scientific and Technical Information of China (English)

2008-01-01

The American cell phone maker is out to win back Chinese consumers by introducing more handsets tailored to the market Mobile phone maker Motorola Inc.said on April 24 that it lost more money in the first quarter, because global sales in its key mobile unit fell 39 percent.The news came despite the fact that worldwide cellular

Asia-Pacific lube oil markets

International Nuclear Information System (INIS)

Yamaguchi, N.

2001-01-01

An overview of the Asia-Pacific (AP) lubricating oils market, its special characteristics, and its role in the global economy are presented. In the 'boom and bust' years of 1997-1999, the Asia-Pacific market was even bigger then the US market. For the short-term, the scenario is surplus capacity and poor margins, but in the long term there is enormous potential for growth. How fuel demand and quality is related to engine type is discussed. The three basic grades of baseoils are described, and the Asia-Pacific lube demand and the Asia-Pacific lube oil supply are discussed. There are 15 diagrams giving data on: (i) finished lubes in world markets as a percentage of total; (ii) how lube demand follows GDP per capita in Asia; (iii) AP baseoil capacity relationships; (iv) AP baseoil disposition by end use; (v) AP changing shares of baseoil demand; (vi) AP finished lube demand by subregion; (vii) AP finished lube demand growth, indexed; (viii) AP baseoil capacity by region; Singapore baseoil vs. Dubai crude prices, 1992-99; (ix) Singapore baseoil vs. crude prices, 1992-99; (x) AP baseoil deficit moved to surplus; (xi) AP baseoil production; (xii) East Asia net percentage change in lube sales, 1997-1999. (xiii) Southeast Asia net percentage change in lube sales, 1997-1999; (xiv) South East Asia and Australia net percentage change in lube sales, 1997-1999 and (xv) Asia-Pacific major lube marketers

Developing soft skill training for salespersons to increase total sales

Science.gov (United States)

Mardatillah, A.; Budiman, I.; Tarigan, U. P. P.; Sembiring, A. C.; Hendi

2018-04-01

This research was conducted in the multilevel marketing industry. Unprofessional salespersons behavior and responsibility can ruin the image of the multilevel marketing industry and distrust to the multilevel marketing industry. This leads to decreased company revenue due to lack of public interest in multilevel marketing products. Seeing these conditions, researcher develop training programs to improve the competence of salespersons in making sales. It was done by looking at factors that affect the level of salespersons sales. The research analyzes several factors that influence the salesperson’s sales level: presentation skills, questioning ability, adaptability, technical knowledge, self-control, interaction involvement, sales environment, and intrapersonal skills. Through the analysis of these factors with One Sample T-Test and Multiple Linear Regression methods, researchers design a training program for salespersons to increase their sales. The developed training for salespersons is basic training and special training and before training was given, salespersons need to be assessed for the effectivity and efficiency reasons.

COLUMBUS. A global gas market model

Energy Technology Data Exchange (ETDEWEB)

Hecking, Harald; Panke, Timo

2012-03-15

A model of the global gas market is presented which in its basic version optimises the future development of production, transport and storage capacities as well as the actual gas flows around the world assuming perfect competition. Besides the transport of natural gas via pipelines also the global market for liquefied natural gas (LNG) is modelled using a hub-and-spoke approach. While in the basic version of the model an inelastic demand and a piecewise-linear supply function are used, both can be changed easily, e.g. to a Golombek style production function or a constant elasticity of substitution (CES) demand function. Due to the usage of mixed complementary programming (MCP) the model additionally allows for the simulation of strategic behaviour of different players in the gas market, e.g. the gas producers.

Internet little cigar and cigarillo vendors: Surveillance of sales and marketing practices via website content analysis.

Science.gov (United States)

Williams, Rebecca S; Derrick, Jason C

2018-04-01

Cigar sales have nearly doubled as cigarette sales have dropped, and large cigars have been replaced by little cigars and cigarillos (LCCs). Many LCCs are flavored, are perceived as less harmful than cigarettes, and have become increasingly available from e-commerce sources. We conducted surveillance of the online retail environment in 2013 and 2014 for LCCs in order to describe characteristics of Internet tobacco vendors selling LCCs and their sales and marketing practices, youth access practices, and their practices in relation to cigarette and other tobacco product sales. In 2013, we identified and manually screened 32,446 websites, yielding 500 unique Internet LCC vendors. In 2014, we identified 511 vendors selling LCCs from a list of 31,239 manually screened websites. We then selected 249 in 2013 and 263 in 2014 for content analysis focusing on six domains including demographics, youth access, payment and delivery, products for sale, promotions and claims, and prices. Just over half of vendors in both years were located solely in the U.S. with 70.1% of those selling flavored LCCs in 2013 and 76.1% in 2014. Nearly half only used proven ineffective age verification strategies and another 10% made no attempts to verify age at all. Most vendors accepted credit cards and advertised using the United States Postal Service. Half of vendors featured a variety of health warnings and most featured promotions. Federal bans on flavored cigarettes and restrictions on age verification, payment, and shipping for Internet tobacco sales should be extended to include LCCs. Copyright © 2018 Elsevier Inc. All rights reserved.

Asia's growing role in the global energy markets

International Nuclear Information System (INIS)

Anon.

1995-01-01

Three articles are drawn together in this special Petroleum Economist survey on the growing role played by Asian countries in global energy markets, both as world gas suppliers and as important markets for various oil products. The first looks at independent storage in the Asian countries in global energy markets, both as world gas suppliers and as important markets for various oil products. The first looks at independent storage in the Asian Pacific area; the second describes the growth of Asia's natural gas industry and the third item celebrates the product surplus produced due to recent refinery expansion programs. (UK)

Short-sale Constraints and Credit Runs

DEFF Research Database (Denmark)

Venter, Gyuri

), creditors with high private signals are more lenient to roll over debt, and a bank with lower asset quality remains solvent. This leads to higher allocative efficiency in the real economy. My result thus implies that the decrease in average informativeness due to short-sale constraints can be more than......This paper studies how short-sale constraints affect the informational efficiency of market prices and the link between prices and economic activity. I show that under short-sale constraints security prices contain less information. However, short-sale constraints increase the informativeness...... the price of an asset the bank holds. I show that short-selling constraints in the financial market lead to the revival of self-fulfilling beliefs about the beliefs and actions of others, and create multiple equilibria. In the equilibrium where agents rely more on public information (i.e., the price...

Global offshore pipeline markets

International Nuclear Information System (INIS)

Knight, R.; Parsons, B.

2001-01-01

In this article, two experts forecast a recovery in the offshore pipeline market followed by accelerating growth. A number of clearly definable macro trends are affecting the world offshore oil and gas industry and will be of considerable significance to the offshore pipelines industry. The authors' view is of markets that show every chance of enjoying long-term growth prospects driven by the fundamentals of a continuing increase in demand for offshore oil and gas. The offshore industry however has a highly cyclical nature, due to the impact of variations in oil and gas prices and the differing state of maturity of individual regions. Therefore those companies that are able to offer the widest range of pipe types and diameters and methods of installation across the greatest range of geographic markets are likely to prosper most. Thus, this continues to be a market best suited to those able to operate on a global scale and make a corporate commitment measured in decades

Globalization, capital market and economic development in Nigeria

Directory of Open Access Journals (Sweden)

Olanrewaju Adewole Adediran

2015-01-01

Full Text Available This article examines the economic integration caused by globalization and effect of capital market in Nigeria context. It establishes the type of relationship and level of significance of globalization and capital market on the economic development. Globalization concept is framed as import plus export divided by growth ratio. The capital market was determined in terms of proxy (by GDP by price index. The growth ratio assessed the level of development using econometric model. The results suggest that sound economic reform and financial policies are necessary to achieve sustainable development in Nigeria. However, there is need to increase exports, reduce imports and control exchange rate for Nigeria to achieve sustainable economic development.

Developing and Evaluating a Virtual Reality-Based Navigation System for Pre-Sale Housing Sales

Directory of Open Access Journals (Sweden)

Yi-Kai Juan

2018-06-01

Full Text Available Virtual reality (VR technologies have advanced rapidly in the past few years, and many industries have adopted these cutting-edge technologies for diverse applications to improve their industrial competitiveness. VR has also received considerable recognition in the architecture, engineering, and construction industries, because it can potentially reduce project costs, delivery time, and quality risks, by allowing users to experience unbuilt spaces before breaking ground, resolving construction conflicts virtually, and reviewing complex details in immersive environments. In the real estate market, VR can also play an important role in affecting buyers’ housing purchasing decisions, especially for housing markets in Asia, where the pre-sale system is extremely common. Applying VR to the pre-sale housing system is promising, because the concept of pre-sale refers to a strategy adopted by developers that sell housing through agreements on residential units that have not been constructed yet, and VR at this stage could be a useful tool for visual communication in a true-to-scale environment. However, does VR really benefit sales in the housing market? Can clients accept using VR, instead of using traditional materials (i.e., paper-based images and physical models, to navigate and experience housing projects? The objective of this study is to develop a VR-based navigation system for a pre-sale housing project in Taiwan. We invited 30 potential clients to test the system and explore the implications of using it for project navigation. The results reveal that VR enhances the understandings of a project (perceived usefulness and increases clients’ intention to purchase, while the operation of VR (perceived ease-of-use is still the major challenge to affect clients’ satisfaction and the developer’s acceptance with respect to applying it to future housing sales.

Lange-termijneffecten van sales promotion

NARCIS (Netherlands)

Spijkerman, F.M.; Snelders, H.M.J.J.

1990-01-01

Sales promotion wordt binnen de marketing gehanteerd als instrument om op de korte termijn direct koopgedrag in de gewenste richting te beïnvloeden. Daarbij wordt vaak voorbijgegaan aan de mogelijke effecten op de langere termijn. F.M. Spijkerman en H.M.J.J. Snelders geven evenwel aan dat sales

BUILDING AN EFFECTIVE SALES FORCE

Directory of Open Access Journals (Sweden)

Ioana Olariu

2016-06-01

Full Text Available Building an effective sales force starts with selecting good salespeople, but good salespeople are very difficult to find. The reason for this is that most sales jobs are very demanding and require a great deal from the salesperson. There are many different types of sales jobs. Before it can hire salespeople, each company must do a careful job analysis to see what particular types of selling and other skills are necessary for each sales job. One task of the market planner is to establish clear objectives each year for the entire sales force, for each region, each sales office, and each salesperson. Sales jobs are different from in-house jobs in some significant ways. Nevertheless, each company must continually work on building and maintaining an effective sales force using the following steps: recruitment, selection, training, compensation and evaluation of each salesperson.

Marketing automation supporting sales

OpenAIRE

Sandell, Niko

2016-01-01

The past couple of decades has been a time of major changes in marketing. Digitalization has become a permanent part of marketing and at the same time enabled efficient collection of data. Personalization and customization of content are playing a crucial role in marketing when new customers are acquired. This has also created a need for automation to facilitate the distribution of targeted content. As a result of successful marketing automation more information of the customers is gathered ...

7 CFR 46.19 - Sales tickets.

Science.gov (United States)

2010-01-01

... 7 Agriculture 2 2010-01-01 2010-01-01 false Sales tickets. 46.19 Section 46.19 Agriculture Regulations of the Department of Agriculture AGRICULTURAL MARKETING SERVICE (Standards, Inspections, Marketing Practices), DEPARTMENT OF AGRICULTURE MARKETING OF PERISHABLE AGRICULTURAL COMMODITIES REGULATIONS (OTHER...

7 CFR 46.25 - Auction sales.

Science.gov (United States)

2010-01-01

... 7 Agriculture 2 2010-01-01 2010-01-01 false Auction sales. 46.25 Section 46.25 Agriculture Regulations of the Department of Agriculture AGRICULTURAL MARKETING SERVICE (Standards, Inspections, Marketing Practices), DEPARTMENT OF AGRICULTURE MARKETING OF PERISHABLE AGRICULTURAL COMMODITIES REGULATIONS (OTHER...

Sport promotion and sales management

Directory of Open Access Journals (Sweden)

Zahra Aminiroshan

2014-06-01

Full Text Available At the beginning of third millennium, the world of sport has been experiencing new marketing techniques to introduce products and services. The purpose of this study was to compare advertising and sales promotion strategies, the effects of different strategies in sport production companies to retain or to gain market share among selected firms, which were active in Iran. The method of survey was descriptive – analytical and some questionnaires were used for collecting data in Likert scale. The validity of the questionnaire were estimated by interview with professors and exports in marketing and sport marketing and the reliability was assessed by using Cronbach's alpha (α= 0.89. Statistical population of the study includes Sport Goods-Producing companies in Iran (N= 180 and 122 firms formed the study sample. For testing the hypothesis, we have used Paired Samples T-Test. The analysis of findings showed that there was a meaningful difference between using advertising and sales promotion strategies. In general, we can say, there are some limited applications of using techniques and methods of sales promotion strategies in Iranian sport industry and methods of advertising. Consequently, regarding the intense competition among companies as well as fast growth of markets and fast changes in consumer’s behavior, identifying the best methods for corresponding relationship to customer would be required.

Globalization determinants of raw materials markets development

Directory of Open Access Journals (Sweden)

Olga Yatsenko

2013-02-01

Full Text Available The determinants of development of raw materials markets and the peculiarities of their formation in the terms of world economy globalization have been researched. The empirical base of research is the agricultural food market as one of the most important bases in the sphere of material production and provision of food security of the country. The important social and economic mission of the agricultural sector has been highlighted, along with the export competitiveness and import dependence of agricultural food products in the international trade. The imperative norms have been substantiated and conclusions have been drawn regarding the establishment of respective conditions for the operation of globally integrated markets in Ukraine.

Chery's Diversification Marketing

Institute of Scientific and Technical Information of China (English)

无

2007-01-01

@@ It is difficult for manufacturers to win in today's auto market due to fast changes in the market, and prevalent product homogenization. Therefore it is a must that these companies create personalized brands, offer quality service and develop an innovative sales strategy. Sales innovation and diversificd sales are both key to winning this fierce competition.

The relationship of point-of-sale tobacco advertising and neighborhood characteristics to underage sales of tobacco.

Science.gov (United States)

Widome, Rachel; Brock, Betsy; Noble, Petra; Forster, Jean L

2012-09-01

Our objective was to determine how point-of-sale tobacco marketing may relate to sales to minors. The authors used data from a 2007 cross-sectional study of the retail tobacco marketing environments in the St. Paul, MN metropolitan area matched with a database of age-of-sale compliance checks (random, covert test purchases by a minor, coordinated by law enforcement) of tobacco retailers and U.S. Census data to test whether certain characteristics of advertising or neighborhoods were associated with compliance check failure. The authors found that tobacco stores were the most likely type of store to fail compliance checks (44% failure), supermarkets were least likely (3%). Aside from a marginally significant association with Hispanic population proportion, there was no other association between either store advertising characteristics or neighborhood demographics and stores' compliance check failure. Though our findings were null, the relationship between advertising and real youth sales may be more nuanced as compliance checks do not perfectly simulate the way youth attempt to purchase cigarettes.

Prospective of Transformation of Current Models of the Global Pharmaceutical Market

Directory of Open Access Journals (Sweden)

Yuriy Solodkovskyy

2012-02-01

Full Text Available This article thoroughly analyzes the current state of the global pharmaceutical market, defines the key factors for its development and outlines the promising areas of transformation of existing business models of top companies. The forecasted data relating to the market development until 2015 have been investigated. The global, market, technological and organizational factors of transformation of modern model of the global pharmaceutical market have been identified.

The consequences of product markets globalization for Ukraine’s national economy

Directory of Open Access Journals (Sweden)

Ivashchenko Maryna

2016-04-01

Full Text Available The features of global commodity markets have been considered in the article. The purpose of the article is to identify the sources and consequences of commodity markets globalization observable in the world economy and to develop the recommendations as for the state and corporate governance in the context of global competition. The author’s attention is paid to transnational corporations that make up the most significant competition in the global commodity markets. The influence of transnational business on product markets has been investigated. The last is defined as a product of globalization on the one hand, and becomes a catalyst of globalization processes on the other hand. Also the place of Ukraine in global ratings has been traced. It has been proved that the most effective way of behavior of Ukrainian enterprises on the global commodity markets among all the possible variants is the way of innovation development. Despite the reduction of the government regulatory role in the global economy it has been recommended the adoption of effective management decisions to support of the domestic producers but not at the expense of a healthy global competition.

The drivers behind the globalization of natural gas markets

International Nuclear Information System (INIS)

Ahmed El Hachemi Mazighi

2006-01-01

Today, the globalisation of natural gas markets is a topic much discussed amongst gas industry practitioners, policy makers and academics. If there is a consensus on a tendency towards the ''commoditisation'' of natural gas markets, there is less agreement on the certainty of the global approach to gas marketing. The aim of this paper is to untangle the main drivers behind the globalisation of natural gas markets, both on the demand and supply sides, and to discuss problems related to the market structure, such as price arbitrages and organised markets. The paper will conclude that the globalisation of natural gas markets cannot be approached as a deterministic problem and as a consequence, there is still no precise answer as to when the different regional gas markets will forge a global one. (author)

Guatemala social marketing program.

Science.gov (United States)

1987-01-01

The Guatemala Social Marketing Program reported 1986 increases after social marketing promotion in the sales of Panther and Scudo condoms, Perla oral contraceptives, and Lirio vaginal foaming tablets. Sale of Panther condoms was highest in February; all the other products peaked in June and July. Sales fell in December due to Christmas holidays. Sale patterns are illustrated graphically for all 4 products.

Cosmopolitan canvases: the globalization of markets for contemporary art

NARCIS (Netherlands)

Velthuis, O.; Baia Curioni, S.

2015-01-01

This book brings together recent, multidisciplinary, cutting edge research on the globalization of markets for contemporary art. Focusing on different regions including China, Russia, India, and Japan, the chapters in this book study the extent to which art markets have indeed become global. On the

The Global-Market Doctrine: A Study in Fundamentalist Theology. The Iconoclast.

Science.gov (United States)

McMurty, John

1997-01-01

Presents an interesting metaphorical critique of the current enthusiasm for the global market and the free market system. Delineates 10 defining principles of a fundamentalist theological doctrine and then suggests replacing the term "global market" with "Supreme Ruler." Criticizes free market capitalism as being occasionally…

76 FR 58716 - Telemarketing Sales Rule

Science.gov (United States)

2011-09-22

... FEDERAL TRADE COMMISSION 16 CFR Part 310 Telemarketing Sales Rule AGENCY: Federal Trade Commission... Telemarketing Sales Rule in the Federal Register on August 10, 2010 (75 FR 48458), with new provisions to..., Division of Marketing Practices, Bureau of Consumer Protection, Federal Trade Commission, Washington, DC...

Third quarter 2005 sales figures

International Nuclear Information System (INIS)

2005-01-01

With manufacturing facilities in over 40 countries and a sales network in over 100, AREVA offers customers technological solutions for nuclear power generation and electricity transmission and distribution. The group also provides interconnect systems to the telecommunications, computer and automotive markets. This document presents the sales figures of the group for the third quarter of 2005: sales revenues in the front end division, in the reactor and services division, in the back end division and in the transmission and distribution division

ASSESSMENT OF THE BUSINESS ENVIRONMENT FOR DEVELOPMENT OF GLOBAL MARKETING STRATEGY

Directory of Open Access Journals (Sweden)

V. Savelyev

2014-03-01

Full Text Available The article concerns with essence of assessment of the business environment and specific directions of analysis during the working out of global marketing strategy. The classification of the global marketing environment researches and tasks sequence in the context of the decisions made on each stage of global marketing strategy is proposed.

The Impact of Marketing of Breast-Milk Substitutes on WHO-Recommended Breastfeeding Practices.

Science.gov (United States)

Piwoz, Ellen G; Huffman, Sandra L

2015-12-01

Suboptimal breastfeeding results in 800 000 child deaths annually. There are multiple causes of suboptimal breastfeeding, including marketing of breast-milk substitutes. To describe sales and marketing of breast-milk substitutes and their influence on World Health Organization-recommended breastfeeding behaviors, focusing on low- and middle-income countries. Literature review. Global sales of breast-milk substitutes reached US$40 billion in 2013. Growth in sales exceeds 10% annually in many low- and middle-income countries, while it is close to stagnant in high-income countries. Breast-milk substitutes are marketed directly to consumers via mass media and print advertisements and indirectly via incentives, free supplies, and promotions to and through health workers and facilities, retailers, and policy makers. Internet marketing via company web sites and social media is on the rise. Marketing influences social norms by making formula use seem to be extensive, modern, and comparable to or better than breast milk. Clear evidence of a negative impact is found when breast-milk substitutes are provided for free in maternity facilities and when they are promoted by health workers and in the media. Influences through other channels are plausible, but rigorous studies are lacking. It was not possible with the data available to quantify the impact of marketing relative to other factors on suboptimal breastfeeding behaviors. Marketing remains widespread even in countries that have adopted the International Code of Marketing of Breast-milk Substitutes to restrict such activities. Adoption of stricter regulatory frameworks coupled with independent, quantitative monitoring and compliance enforcement are needed to counter the impacts of formula marketing globally. © The Author(s) 2015.

Globalization, Labor Markets and Inequality in India | CRDI - Centre ...

International Development Research Centre (IDRC) Digital Library (Canada)

Globalization, Labor Markets and Inequality in India. Couverture du livre Globalization, Labor Markets and Inequality in India. Auteur(s):. Dipak Mazumdar et Sandip Sarkar. Maison(s) d'édition: Routledge, CRDI. 30 janvier 2008. ISBN : 9780415436113. 384 pages. e-ISBN : 9781552503737. Téléchargez le PDF.

(Mismanaging labour markets? The decline of the contemporary global labour market for British seafarers.

Directory of Open Access Journals (Sweden)

S. Ruggunan

2010-12-01

Full Text Available Purpose: The purpose of this article is to investigate the ways in which states are still significant actors in creating and shaping the nature and characteristics of global labour markets. My argument is demonstrated through an empirical case study of the global labour market for British seafarers. Problem Investigated: The last 30 years has witnessed a decimation of the number of employed British seafarers, particularly at lower rank levels, such as ratings. I contend that despite Britain's long and rich maritime history, the British state has not acted meaningfully to reverse the decline of British seafarers. The lack of meaningful action I contend is an attempt to crew British owned ships with cheaper seafaring labour from Asia, particularly south east Asia. In so doing the British state has contributed to the decline of a once thriving labour market. There has simultaneously been an upsurge in the employment of seafarers of other nationalities, and thus the creation of new labour markets in countries such as the Philippines. This paper is an attempt to understand some of the factors responsible for the decline of the British labour market for seafarers. Methodology and Approach: This paper is the outcome of a larger qualitative study undertaken for my doctoral thesis in industrial sociology which examined the transformation of the global labour market for South African, Filipino and British seafarers. The methodology consists of in depth interviews with maritime officials and trade union leaders. These were conducted in person in London, United Kingdom between 2005 and 2008. These interviews are supported by extensive literature and documentary research, to validate, support and test claims made by my interviewees. Implications and Value of the Research: The theoretical contribution of this paper is to reinsert the state more critically into the literature on labour markets. Empirically, seafaring labour markets are largely ignored by the

The drivers behind the globalization of natural gas markets

Energy Technology Data Exchange (ETDEWEB)

Ahmed El Hachemi Mazighi [Sonatrach Commercialisation, Algiers (Algeria)

2006-06-15

Today, the globalisation of natural gas markets is a topic much discussed amongst gas industry practitioners, policy makers and academics. If there is a consensus on a tendency towards the ''commoditisation'' of natural gas markets, there is less agreement on the certainty of the global approach to gas marketing. The aim of this paper is to untangle the main drivers behind the globalisation of natural gas markets, both on the demand and supply sides, and to discuss problems related to the market structure, such as price arbitrages and organised markets. The paper will conclude that the globalisation of natural gas markets cannot be approached as a deterministic problem and as a consequence, there is still no precise answer as to when the different regional gas markets will forge a global one. (author)

147__Sale_Cassava1

African Journals Online (AJOL)

User

A total of 36 samples of Cassava flour were randomly collected inside clean polythene bag at each point of sale in three (3) major markets in Zaria, these are: Samaru, Sabon Gari and Zaria City Markets and transported to the laboratory for the department of microbiology Ahmadu Bello University, Zaria for further analysis.

Fuel oil and kerosene sales 1992

International Nuclear Information System (INIS)

1993-01-01

This publication contains the 1992 survey results of the ''Annual Fuel Oil and Kerosene Sales Report'' (Form EIA-821). This is the fourth year that the survey data have appeared in a separate publication. Prior to the 1989 report, the statistics appeared in the Petroleum Marketing Annual (PMA) for reference year 1988 and the Petroleum Marketing Monthly (PMM for reference years 1984 through 1987. The 1992 edition marks the ninth annual presentation of the results of the ongoing ''Annual Fuel Oil and Kerosene Sales Report'' survey. Except for the kerosene and on-highway diesel information, data presented in Tables 1 through 12 (Sales of Fuel Oil and Kerosene) present results of the EIA-821 survey. Tables 13 through 24 (Adjusted Sales of Fuel Oil and Kerosene) include volumes that are based on the EIA-821 survey but have been adjusted to equal the products supplied volumes published in the Petroleum Supply Annual (PSA)

Globalization and innovation in emerging markets

OpenAIRE

Gorodnichenko, Yuriy; Svejnar, Jan; Terrell, Katherine

2009-01-01

Globalization brings opportunities and pressures for domestic firms in emerging markets to innovate and improve their competitive position. Using data on firms in 27 transition economies, the authors test for the effects of globalization through the impact of increased competition and foreign direct investment on domestic firms' efforts to innovate (raise their capability) by upgrading the...

The Neander double crankshaft turbo-diesel engine, possible applications and market research

OpenAIRE

Castelltort Gil, Sebastià; Dejaeger, Nina; Grossen, Tobias; Guilarte, Rodrigo; Johnstone, Hannah

2014-01-01

This project proposed by the German company Neander Motors, consisted on studying the outboard market, where the company will launch their first engine of 50 horsepower in 2015 and subsequently analyze other potential markets where the company could enter in the future. Neander motor has the advantage that by having two crankshafts is lighter and smaller than a regular diesel engine, so it has certain advantages in some markets. In the first report, after analyzing the global market, sale...

DIRECT SALES IN THE CONTEXT OF ROMANIA'S UE INTEGRATION

Directory of Open Access Journals (Sweden)

Gherman Cristina

2010-12-01

Full Text Available More recently, direct sales business is stimulated by the difficult market conditions. While retailers hardly bear fixed costs such as rent, administrative costs and tend to raise prices, customers fall back to products offered by direct sale. In addition, labour market conditions made more and more Romanians (who were left without incomes to move towards this system. On the other hand, the direct sales field doesnt concern only those who remained without a job, but rather those who want to round their incomes.

7 CFR 929.150 - Transfer or assignment of sales history.

Science.gov (United States)

2010-01-01

... 7 Agriculture 8 2010-01-01 2010-01-01 false Transfer or assignment of sales history. 929.150... MARKETING SERVICE (Marketing Agreements and Orders; Fruits, Vegetables, Nuts), DEPARTMENT OF AGRICULTURE... Transfer or assignment of sales history. (a) If indebtedness is incurred with regard to the acreage to...

7 CFR 929.110 - Transfers or sales of cranberry acreage.

Science.gov (United States)

2010-01-01

... MARKETING SERVICE (Marketing Agreements and Orders; Fruits, Vegetables, Nuts), DEPARTMENT OF AGRICULTURE... shall be recognized in connection with the issuance of sales history as follows: (1) If a grower sells all of the acreage comprising the entity, all prior sales history shall accrue to the purchaser; (2...

Branding and Performance in the Global Beer Market

DEFF Research Database (Denmark)

Madsen, Erik Strøjer

The mass market for beers is served by a few global breweries in an oligopoly structure covering most of the world market. The homogeneity of their main lager beers are very high and produced at large scaled plants at low costs. However, the breweries spend large amounts of money to promote some...... of the lager beers as premium beers and at a high and increasing price premium. Based on a database with prices for standard and premium lager, the paper study the development in the consumption of different types of beers on the global market in recent years. We estimate the price premium on premium beers...... and relate it to the rapid change in the oligopoly structure of the market through the merger and acquisition activities....

The Quintessence of Marketing

DEFF Research Database (Denmark)

Bickhoff, Nils; Hollensen, Svend; Opresnik, Marc Oliver

most important marketing instruments that occur during this process. Having read this book: - You will have a basic understanding of marketing and the process of marketing management - You will know the most important marketing instruments and how they interact - You can develop your own marketing plan......What actually is marketing? Many people think of marketing as only sales and advertising because every day we are bombarded with TV commercials, flyers, catalogues, sales calls, and commercial e-mail. However, selling and advertising are only one element of marketing. Today, marketing must...... be understood not in the old sense of making a sale but in a contemporary and holistic sense of satisfying customer needs. In this book the authors develop the Quintessential Marketing Arena by following the logic of the three major steps of the marketing process. Along this process they present the fourteen...

76 FR 18062 - U.S. Securities; Sale and Issue of Marketable Book-Entry Treasury Bills, Notes, and Bonds; Book...

Science.gov (United States)

2011-04-01

...; Sale and Issue of Marketable Book-Entry Treasury Bills, Notes, and Bonds; Book-Entry Treasury Bonds... longer be opened and transfers of securities from other book-entry systems will no longer be [email protected] . SUPPLEMENTARY INFORMATION: Legacy Treasury Direct [supreg] is a book- entry, non...

To Market, To Market--Careers in the Online Industry. . .Fifth in a Series.

Science.gov (United States)

Kremin, Michael C.

1985-01-01

Reviews demand for marketing personnel in online industry and provides brief descriptions of generic positions which include information on background and experience needed: vice president of marketing, sales manager, sales representative, advertising manager, product manager, marketing research manager, distribution manager, service manager,…

Concentration and Competition in the Global Meat Market

Directory of Open Access Journals (Sweden)

Bocharova Yuliia G.

2016-03-01

Full Text Available The article is aimed at analyzing the condition, development specifics, concentration and competition in the global meat market. Both significance and role of meat in providing the food security has been substantiated. An analysis of the dynamics and structure (both geographical and commodity of production volumes, consumption, exports and imports of meat has been conducted. The major producers, consumers, exporters and importers of meat in the context of globalization have been identified. The country-based features, patterns of consumption and imports of meat have been characterized. On the basis of calculated five indicators of concentration (coefficient of concentration, the Herfindahl-Hirschman index, coefficient of relative concentration, dispersion of logarithms of market shares, index of the maximum share the features of competition in the global market of producers and consumers of meat have been determined.

Employee Satisfaction and Performance : A Case Study of Sales Department in a Malaysian Spice Marketing Organization

OpenAIRE

Ilaventhan, Vijaya

2014-01-01

Job Satisfaction plays a vital role in ensuring overall employee satisfaction and work performance. There are many factors contributing towards these and it can be divided into tangible and intangible factors. Organizations should strategically deploy these factors in order to enhance organizational and employee performance. This project examines the current level of job satisfaction among sales staffs in a Malaysian Spice Marketing Company. The job satisfaction factors include rewards (pay),...

Trading Platform for the Global Warrant Markets

Directory of Open Access Journals (Sweden)

Iosif ZIMAN

2011-01-01

Full Text Available Global warrant markets are among the most active financial markets in the retail derivatives investment landscape currently. In this context some of the most relevant markets in the last years have been the ones across Asia and in particular Hong Kong, Korea and Japan. This paper introduces the financial instruments used in connection with the warrant markets, pre-sents and offers suggestions for setting up a generic warrant market making system and in-troduces the main concepts and components that need to be taken into account when develop-ing these systems targeting an exchange driven or E-Businesscontext.

Effects of Internet Sales Promotion on a Differential Advertising Model

Directory of Open Access Journals (Sweden)

Hui Jiang

2018-01-01

Full Text Available Advertising and sales promotion are two important specific marketing communications tools. In this paper, Internet sales promotion is introduced into a differential advertising model and investigated quantitatively. The conditions for the existence and stability of periodic solutions are obtained. Flip bifurcation of periodic solution is investigated analytically. The results show that the sales promotion parameter can modify the stability of the differential advertising model and lead to chaos through flip bifurcation, the sales level will eventually be no less than a given value by adjusting the value of the sales promotion parameter, and the optimal sales promotion strategy can lead to maximum profit. Numerical results for periodic solutions, bifurcation diagrams, and the effects of sales promotion strategies, which are illustrated with an example, are in good agreement with the theoretical analysis. These results have certain significant theoretical and practical value in related markets.

The relationship of neighborhood demographic characteristics to point-of-sale tobacco advertising and marketing.

Science.gov (United States)

Widome, Rachel; Brock, Betsy; Noble, Petra; Forster, Jean L

2013-01-01

Exposure to tobacco marketing has been associated with an increased likelihood that youth start smoking and may interfere with tobacco cessation. We aimed to describe the prevalence, placement, and features of tobacco advertising at the point of sale by race, ethnicity, and other neighborhood demographics, as well as by store type. A cross-sectional assessment of the advertising environment in establishments that held tobacco licenses in our study region (a metropolitan area in the Midwest USA) was conducted in 2007. Stores were geocoded and linked with block group demographic data taken from the Year 2000 US census. We calculated associations between our hypothesized predictors, race, ethnicity, and other neighborhood demographics, and two types of outcomes (1) amount and (2) characteristics of the advertising. Tobacco advertising at the point of sale was most common in gas stations/convenience stores, liquor stores, and tobacco stores. A 10% difference in a block group's African-American/Black population was associated with 9% (95% confidence interval [CI]=3%, 16%) more ads as well as a greater likelihood that ads would be close to the ground (prevalence ratio [PR]=1.15 [95% CI=1.04, 1.28]). Block groups with greater African-American/Black, Asian, people on public assistance or below 150% of the poverty threshold, or people under the age of 18 years had more ads for menthol brands. Block groups with greater proportions of Whites were more likely to have ads that used health words, such as 'light' or 'natural' (PR for 10% difference in White population=1.41 [95% CI=1.17-1.70]). Chain stores were more likely to have greater amounts of advertising, ads close to the ground, ads for price deals, or ads that use words that imply health. Tobacco advertising targets communities with various racial and ethnic profiles in different ways. Now that US Food and Drug Administration has the authority to regulate the marketing and sale of tobacco products, there is new

Market values summary/June market review/current market data

International Nuclear Information System (INIS)

Anon.

1996-01-01

This article is the June 1996 uranium market review. It contains data on recent uranium concentrates transactions, including natural uranium loans, conversion sales, and enrichment services sales. Data on the supply and demand of concentrates, conversion services, and enrichment services is also provided

Improving marketing communications for B2B company

OpenAIRE

Drandrova, Anastasia

2016-01-01

Geocloma S.R.L. is an engineering company that specializes in the production of HVAC&R systems for large-scale facilities and for individual request. Currently, the company has a problem because of the economic deterioration on the global market and high price of products: a lack of new orders and, consequently, a reduction in total sales. The main objective of this thesis is to give suggestions and recommendations regarding useful marketing communication tools and channels that could solv...

Marketing library and information services II a global outlook

CERN Document Server

Gupta, Dinesh K; Massisimo, Angels

2013-01-01

With contributions from library and information professionals (practitioners, researchers, faculty members, consultants, and others), Marketing Library and Information Services: A Global Outlook highlights a variety of exemplary LIS marketing practices and efforts from around the globe. The following broad topics are explored: changing marketing concepts; marketing library

7 CFR 1218.11 - Market or marketing.

Science.gov (United States)

2010-01-01

... 7 Agriculture 10 2010-01-01 2010-01-01 false Market or marketing. 1218.11 Section 1218.11 Agriculture Regulations of the Department of Agriculture (Continued) AGRICULTURAL MARKETING SERVICE (MARKETING... Market or marketing. (a) Marketing means the sale or other disposition of blueberries in any channel of...

Importance of marketing management in the world pfarmaceutical industry

Directory of Open Access Journals (Sweden)

Dragan Kesič

2008-07-01

Full Text Available The world pharmaceutical industry has changed tremendously in the last decade. Globalization processes reinforce a consolidation of the world pharmaceutical industry. Mergers and acquisitions prevail more and more as a strategic orientation of numerous world pharmaceutical companies. In our research we found out that marketing management has been playing an increasingly important or even a crucial role in day-today activities and strategic business operations of the world pharmaceutical companies. We may point out that a rapid consolidation of the world pharmaceutical industry is definitely a market-driven process, one conditioned by typical strategic marketing management issues, such as a lack of brand new products, intense competitiveness, globalization processes, increased global marketing and sales activities, changing structure of global competitors as well as a furious fight for global market shares and customers’ loyalty. We estimate that marketing management is to play an even more important and, especially, the top priority strategic role in the future globalization and concentration processes of the world pharmaceutical industry. Some experiences and lessons from the global perspective of the world pharmaceutical industry could also be useful to the management of pharmaceutical companies in the transition countries of the Central and Eastern European region. Taking into consideration the current market position of these companies, some marketing management guidelines for their marketing management policies and strategies could be suggested. We conclude that underestimating, or even complete neglect of the importance of marketing management issues may pose the greatest threat to the future strategic orientation and performance of the world pharmaceutical industry.

GLOMO - Global Mobility Model: Beschreibung und Ergebnisse

OpenAIRE

Kühn, André; Novinsky, Patrick; Schade, Wolfgang

2014-01-01

The development of both, emerging markets as well as the already establish markets (USA, Japan, Europe), is highly relevant for future success of the export-oriented German automotive industry. This paper describes the so called Global Mobility Model (GLOMO) based on the system dynamics approach, which simulates the future development of car sales by segment and drive technology. The modularized model contains population, income and GDP development in order to describe the framework in the mo...

Key determinants of managing the marketing asset of global companies

Directory of Open Access Journals (Sweden)

Tatyana Tsygankova

2016-12-01

Full Text Available As a result of organization and summarization of key concepts of evolution of the marketing tools of global companies, the authors determined the role of the marketing assets in the system of modern marketing management (as a dialectically higher stage of development of the analyzed tools, which will allow overcoming the antagonistic contradiction of “P- and C-vectors” of their development. The article identified the optimal set of key elements of the system of marketing assets, which are the brand, customer loyalty, reputation, network cooperation, marketing strategy, internal marketing, marketing information system and marketing innovation. Due to correlation and regression analysis of the impact of each system elements on performance of global companies, the model of the "marketing asset octagon" was built as an integrative management tool. Also, as a result of construction of the said model, the authors identified the most profitable marketing assets, return on investment and development of competencies in the field of efficient management will bring the highest profit to the company. On the basis of summarizing the regional and branch features of managing the disparate elements of the marketing assets of global companies, the key regional and sectoral priorities of formation, development and improvement of existing concepts of the international marketing management were identified, particularly in terms of building an author’s integrative octagon model.

Stages in the economic globalization of tourism

DEFF Research Database (Denmark)

Hjalager, Anne Mette

2007-01-01

globalizing process. Outsourcing, transnational ownership structures and investments, cross-border marketing collaborations, the purchase and sale of knowhow, and the free movement of labor are developments not confined to manufacturing alone, but are also highly relevant for the modernization of tourism......There is more to the globalization of tourism than cross-border flows of customers and purchasing power. This paper distinguishes four stages and different manifestations of the globalization of the tourism industry, and shows that it, like many other business systems, is undergoing an irrevocable...

Globalization and innovation in emerging markets

Czech Academy of Sciences Publication Activity Database

Gorodnichenko, Y.; Švejnar, Jan; Terrell, K.

-, č. 14481 (2008), s. 1-48 ISSN N Institutional research plan: CEZ:AV0Z70850503 Keywords : globalization * innovation * emerging markets Subject RIV: AH - Economics http://www.nber.org/papers/w14481.pdf

A Journey from Regional Gas Markets to a Global Gas Market

International Nuclear Information System (INIS)

Waterlander, O.; Schlaak, T.; Donohue, T.; Sarraf, G.

2008-06-01

According to the authors understanding the landscape of gas markets in the short and medium terms has never been as challenging as it is today. In this article, they describe three potential market scenarios to illustrate the drivers of market globalization: (1) A supply-driven imbalance in which the Middle East's export ability is constrained; (2) A demand-driven imbalance in which binding CO2 legislation in the U.S. gives a sharp boost to gas-fired power generation; and (3) A scenario in which both situations occur in concert.

76 FR 44606 - Remanufactured Goods: An Overview of the U.S. and Global Industries, Markets, and Trade...

Science.gov (United States)

2011-07-26

..., trade, and investment in U.S. remanufactured goods, including a discussion of recent trends. To the extent possible, the report will also include the following: An assessment of foreign direct investment... of employment, investment, and sales (including in the domestic market and exports); The U.S. market...

Detection of illicit online sales of fentanyls via Twitter.

Science.gov (United States)

Mackey, Tim K; Kalyanam, Janani

2017-01-01

A counterfeit fentanyl crisis is currently underway in the United States.  Counterfeit versions of commonly abused prescription drugs laced with fentanyl are being manufactured, distributed, and sold globally, leading to an increase in overdose and death in countries like the United States and Canada.  Despite concerns from the U.S. Drug Enforcement Agency regarding covert and overt sale of fentanyls online, no study has examined the role of the Internet and social media on fentanyl illegal marketing and direct-to-consumer access.  In response, this study collected and analyzed five months of Twitter data (from June-November 2015) filtered for the keyword "fentanyl" using Amazon Web Services.  We then analyzed 28,711 fentanyl-related tweets using text filtering and a machine learning approach called a Biterm Topic Model (BTM) to detect underlying latent patterns or "topics" present in the corpus of tweets.  Using this approach we detected a subset of 771 tweets marketing the sale of fentanyls online and then filtered this down to nine unique tweets containing hyperlinks to external websites.  Six hyperlinks were associated with online fentanyl classified ads, 2 with illicit online pharmacies, and 1 could not be classified due to traffic redirection.  Importantly, the one illicit online pharmacy detected was still accessible and offered the sale of fentanyls and other controlled substances direct-to-consumers with no prescription required at the time of publication of this study.   Overall, we detected a relatively small sample of Tweets promoting illegal online sale of fentanyls.  However, the detection of even a few online sellers represents a public health danger and a direct violation of law that demands further study.

Intervening in global markets to improve access to HIV/AIDS treatment: an analysis of international policies and the dynamics of global antiretroviral medicines markets.

Science.gov (United States)

Waning, Brenda; Kyle, Margaret; Diedrichsen, Ellen; Soucy, Lyne; Hochstadt, Jenny; Bärnighausen, Till; Moon, Suerie

2010-05-25

Universal access to antiretroviral therapy (ART) in low- and middle-income countries faces numerous challenges: increasing numbers of people needing ART, new guidelines recommending more expensive antiretroviral (ARV) medicines, limited financing, and few fixed-dose combination (FDC) products. Global initiatives aim to promote efficient global ARV markets, yet little is known about market dynamics and the impact of global policy interventions. We utilize several data sources, including 12,958 donor-funded, adult first-line ARV purchase transactions, to describe the market from 2002-2008. We examine relationships between market trends and: World Health Organization (WHO) HIV/AIDS treatment guidelines; WHO Prequalification Programme (WHO Prequal) and United States (US) Food and Drug Administration (FDA) approvals; and procurement policies of the Global Fund to Fight AIDS, Tuberculosis, and Malaria (GFATM), US President's Emergency Plan for AIDS Relief (PEPFAR) and UNITAID. WHO recommended 7, 4, 24, and 6 first-line regimens in 2002, 2003, 2006 and 2009 guidelines, respectively. 2009 guidelines replaced a stavudine-based regimen ($88/person/year) with more expensive zidovudine- ($154-260/person/year) or tenofovir-based ($244-465/person/year) regimens. Purchase volumes for ARVs newly-recommended in 2006 (emtricitabine, tenofovir) increased >15-fold from 2006 to 2008. Twenty-four generic FDCs were quality-approved for older regimens but only four for newer regimens. Generic FDCs were available to GFATM recipients in 2004 but to PEPFAR recipients only after FDA approval in 2006. Price trends for single-component generic medicines mirrored generic FDC prices. Two large-scale purchasers, PEPFAR and UNITAID, together accounted for 53%, 84%, and 77% of market volume for abacavir, emtricitabine, and tenofovir, respectively, in 2008. PEPFAR and UNITAID purchases were often split across two manufacturers. Global initiatives facilitated the creation of fairly efficient markets

Economic effect of fusion in energy market. Economic impact of fusion deployment in energy market

International Nuclear Information System (INIS)

Konishi, Satoshi

2002-01-01

Energy model analysis estimates the significant contribution of fusion in the latter half of the century under the global environment constraints if it will be successfully developed and introduced into the market. The total possible economical impact of fusion is investigated from the aspect of energy cost savings, sales, and its effects on Gross Domestic Products. Considerable economical possibility will be found in the markets for fusion related devices, of currently developing countries, and for synthesized fuel. The value of fusion development could be evaluated from these possible economic impact in comparison with its necessary investment. (author)

How sustainable is the framework for Norwegian gas sales?

International Nuclear Information System (INIS)

Sunnevaag, K.J.

2000-01-01

This paper discusses the way Norway has organized its gas sales, and to what extent Norwegian regulatory goals are reconcilable with EU gas market objectives. Although there are strong arguments in favor of governmental resource management and coordination of Norwegian offshore activities, there are also a series of reasons why the existing organization of gas sales is not the right one in a liberalized market. (Author)

Regulation of alcohol marketing: a global view.

Science.gov (United States)

Casswell, Sally; Maxwell, Anna

2005-09-01

The marketing of alcohol produces a new challenge for policy development internationally, in part because of the increase in the use of new, unmeasured technologies. Many of these new developments are, as yet, relatively invisible in the policy arena. New approaches in branding, the utilization of marketing opportunities via branded events and new products provide additional complexity to attempts to monitor and to restrict the impact of marketing on young people and other vulnerable groups. Current attempts to restrict marketing globally, which rely primarily on voluntary codes and focus on traditional media, are inadequate to these challenges. A new statutory framework is required to enable the monitoring and control of the full marketing mix in ways which match the sophistication of the marketing efforts themselves.

The new science of sales force productivity.

Science.gov (United States)

Ledingham, Dianne; Kovac, Mark; Simon, Heidi Locke

2006-09-01

For years, sales managers at many companies have relied on top performers and sheer numbers of sales reps to stay competitive. But while they may have squeaked by on this wing-and-a-prayer technique, their sales teams haven't thrived the way they once did. Today's most successful sales leaders are taking a more scientific approach. Savvy managers are reshaping their tactics in response to changing markets. They are reaching out to new customers in innovative ways. And they are increasing productivity by helping the reps they already have make the most of their skills and resources. Leaders who take a scientific approach to sales force effectiveness have learned to use four levers to boost their reps' productivity in a predictable and manageable way. First, they systematically target their firms' offerings, matching the right products with the right customers. Second, they optimize the automation, tools, and procedures at their disposal, providing reps with the support they need to boost sales.Third, they analyze and manage their reps' performance, measuring both internal processes and results to determine where their teams' strengths and weaknesses are. Fourth, they pay close attention to sales force deployment--how well sales, support, marketing, and delivery resources are matched to customers. These four levers can help sales leaders increase productivity across the board, the authors say, though they have the greatest impact on lower-ranked performers. The overall effect of increasing the average sales per employee can be exponential; it means a company won't have to rely on just a few talented individuals to stay competitive. This is especially important because finding and keeping star salespeople is more difficult than ever. What's more, managers who optimize the sales forces they already have can see returns they never thought possible.

The history and global market of oral home-care products

Directory of Open Access Journals (Sweden)

Juliana Jobim Jardim

2009-06-01

Full Text Available This literature review reports the history and the current market of oral home-care products. It provides information extending from the products used by our ancestors to those currently available, as well as on the changes in the supply and consumption of these products. Although the scientific knowledge about oral diseases has improved greatly in recent years, our ancestors had already been concerned with cleaning their teeth. A variety of rudimentary products and devices were used since before recorded history, like chewing sticks, tree twigs, bird feathers, animal bones, tooth powder and home-made mouth rinses. Today, due to technological improvements of the cosmetic industry and market competition, home-use oral care products available in the marketplace offer a great variety of options. An increase in the consumption of oral care products has been observed in the last decades. Estimates show that Latin America observed a 12% increase in hygiene and beauty products sales between 2002 and 2003, whereas the observed global rate was approximately 2%. A significant increase in the per capita consumption of toothpaste, toothbrush, mouthrinse and dental floss has been estimated from 1992 to 2002, respectively at rates of 38.3%, 138.3%, 618.8% and 177.2%. Pertaining to this increased supply and consumption of oral care products, some related questions remain unanswered, like the occurrence of changes in disease behavior due to the use of new compounds, their actual efficacy and correct indications, and the extent of the benefits to oral health derived from consuming more products.

Meat export competitiveness of European Union countries on global markets

Directory of Open Access Journals (Sweden)

Štefan Bojnec

2014-10-01

Full Text Available The purpose of this research is to provide insight into the export competitiveness of meat products of the European Union (EU-27 member states on global markets. The revealed comparative advantage index is used to analyze the levels, compositions, and evolutions in patterns of development in the export competitiveness of meat products and their levels of stability at the product level. Except for some niche meat products, a larger number of the EU-27 member states have experienced comparative disadvantages on global markets over the analysed years of 2000 to 2011. The revealed comparative advantages on the global markets are the most robust for Ireland, Spain, the Netherlands, France, Belgium, Denmark, Poland, Cyprus and Hungary. The revealed comparative advantage indices and their survival rates differ across the meat product groups. The heterogeneity in export competitiveness of the EU-27 member states suggests the importance of the differentiation of meat products in competitive export specialization on global markets.

Gasoline sales post minimal gain in 1986

Energy Technology Data Exchange (ETDEWEB)

1987-06-22

Despite the continuing emphasis on conservation and the growing trend to smaller sized automobiles, sales of motor gasoline across Canada posted a gain of 0.4% in 1986. Figures are included in this survey for Canadian motor gasoline sales categorized by province, type of gasoline, and months of 1985 and 1986. Sales of refiners' diesel fuel oil are also categorized by province and by months of 1985 and 1986. Motor gasoline disposition for 1983-1986 is categorized into retail pump sales, road and urban transport, agriculture, public administration, and commercial and other institutional markets. Also included are figures for refiners' propane sales for 1983-1986 by province.

Empirical testing of Kotler's high-performance factors to increase sales growth

Directory of Open Access Journals (Sweden)

Oren Dayan

2010-12-01

Full Text Available Purpose and/or objectives: The primary objective of this study is to empirically test Kotler's (2003 high-performance model which ensures an increase in sales growth. More specifically, the study explores the influence of process variables (as measured by marketing strategies, resources management (as measured by the management of labour, materials, machines, information technology and energy and organisational variables (as measured by TQM and organisational culture on sales growth in the food, motorcar and high-technology manufacturing industries. Problem investigated Various research studies suggest that the managers of firms are continuously challenged in their attempts to increase their sales (Morre, 2007; Pauwels, Silva Risso, Srinivasan & Hanssens, 2004: 142-143; Gray & Hayes, 2007: 1. Kotler (2003 suggests a model that leads to a high performing business. The question is posed as to whether this model can be used to increase sales growth in all businesses. This study seeks to develop a generic model to increase sales growth across industries by using an adapted version of Kotler's (2003 high-performance model. The study investigates the application of this adapted model on the food, motorcar and high-technology manufacturing industries. Design and/or methodology and/or approach: An empirical causal research design that includes 770 marketing and product development practitioners from multinational food, motorcar and high-technology manufacturing firms, was used in this study. A response rate of 76.1% was achieved as only 571 useable questionnaires were returned. The internal reliability and discriminant validity of the measuring instrument were assessed by the calculation of Cronbach alpha coefficients and the conducting an exploratory factor analysis respectively. Structural Equation Modelling SEM was used to statistically test the relationships between the independent variables (marketing strategies, resource management, TQM and

Moral repugnance, moral distress, and organ sales.

Science.gov (United States)

Taylor, James Stacey

2015-06-01

Many still oppose legalizing markets in human organs on the grounds that they are morally repugnant. I will argue in this paper that the repugnance felt by some persons towards sales of human organs is insufficient to justify their prohibition. Yet this rejection of the view that markets in human organs should be prohibited because some persons find them to be morally repugnant does not imply that persons' feelings of distress at the possibility of organ sales are irrational. Eduardo Rivera-Lopez argues that such instinctive distress is an appropriate response to the (rationally defensible) perception that certain kinds of arguments that are offered in favor of legalizing organ sales are "in an important sense, illegitimate." Having argued that repugnance should not ground the prohibition of markets in human organs, I will also argue that the moral distress that some feel towards certain arguments that favor such markets is not rationally defensible, either. © The Author 2015. Published by Oxford University Press, on behalf of the Journal of Medicine and Philosophy Inc. All rights reserved. For permissions, please e-mail: journals.permissions@oup.com.

Take time to make time : What to consider when managing multi-channel sales systems with the objective to increase sales efficiency

OpenAIRE

ALM, RAGNAR; KYRÖNLAHTI, RUDY

2016-01-01

Traditional sales systems have been disrupted by technological developments. In order to  adapt, companies are changing the way they interact with their customers in business-to-business markets. In the last three decades, multi-channel strategies have spurred the proliferation of different sales channels and new ways of managing sales systems. The purpose of this research was to investigate what should be considered when managing multi-channel sales systems with the objective of increasing s...

24 CFR 401.480 - Sale or transfer of project.

Science.gov (United States)

2010-04-01

... PROGRAM (MARK-TO-MARKET) Restructuring Plan § 401.480 Sale or transfer of project. (a) May the owner request a Restructuring Plan that includes a sale or transfer of the property? The owner may request a... that is eligible for a Restructuring Plan. (b) When must the restructuring plan include sale or...

Success Factors for Personal Sale - Transaction Oriented

OpenAIRE

Daniel Mihai Vasiliu

2011-01-01

This paper aims to demonstrate that a complex of factors, which I called “the success factors", which decisively influence the sale process. Currently, companies spend significant amounts of money each year to train sales representatives in the art sale. Banking institutions are designed to successfully meet the financial needs of the customers, to identify new needs, to reshape banking products and services, to create and launch new products and services on market.

Success Factors for Personal Sale - Transaction Oriented

Directory of Open Access Journals (Sweden)

Daniel Mihai Vasiliu

2011-06-01

Full Text Available This paper aims to demonstrate that a complex of factors, which I called “the successfactors", which decisively influence the sale process. Currently, companies spend significant amountsof money each year to train sales representatives in the art sale. Banking institutions are designed tosuccessfully meet the financial needs of the customers, to identify new needs, to reshape bankingproducts and services, to create and launch new products and services on market.

Malaysian diaspora strategies in a globalized Muslim market

DEFF Research Database (Denmark)

Fischer, Johan

2015-01-01

This paper explores Malaysia’s efforts to develop and dominate a global market in halal (literally, ‘lawful or ‘permitted’) commodities as a diaspora strategy and how Malaysian state institutions, entrepreneurs, restaurants and middle-class groups in London respond to and are affected...... and practise Malaysian diaspora strategies in the globalized market for halal products and services. This paper is based on ethnographic material from fieldwork among state institutions, entrepreneurs, restaurants and middle-class groups in Kuala Lumpur and London, namely participant observation...

Relevance of communications at sale points in the modern concept of merchandising

Directory of Open Access Journals (Sweden)

Kataev Andrey

2016-08-01

Full Text Available Owners of brands spend a large amount of money to promote their products. However, communication at sale points usually does not meet the overall strategy of integrated marketing communication as communication and sales are the question of competence of different managers. If not to pay proper attention to this question today, thousands of advertising budgets, PR and other campaigns will not bring effect under conditions of inconsistent sales strategies and tactics. The article gives the theoretical grounding of integration of communications at sale points into the structure of retail marketing communications.

Analysing and Improving the Sales Strategy and Process

OpenAIRE

Kuosa, Samuel

2017-01-01

In this thesis the intention is to identify and analyze the sales strategy and sales process of Robert Bosch Oy, which is a subsidiary of the multinational Robert Bosch GmbH. This thesis focuses on the mobility solutions business sector. The reason behind this research is to illuminate the problems the organization faces in implementing their sales strategy and sales process, and then offer improvement ideas on how they could be implemented in the Finnish market. The literature review giv...

Making Education Markets through Global Trade Agreements

Science.gov (United States)

Robertson, Susan L.

2017-01-01

This paper uses the global trade negotiations and agreements, which include education sectors as potentially tradable services, to show the complex processes at work in making global education markets. Drawing on the work of Jens Beckert and others, I focus on the micro-processes of making capitalist orders and the challenges at hand in bringing…

Access in a global rattan production network: a case study of rattan originating from Central Sulawesi, Indonesia and upgraded for sale in international markets

OpenAIRE

Myers, Rodd

2015-01-01

Forests and forest users are increasingly engaged in global scale markets that connect different stages of commodity production and retail. This thesis adopts a Global Production Network framing in order to investigate the case of rattan cane and furniture. I examine the ways in which actors benefit from rattan (a non-timber forest product) and elucidate power dynamics that explain how some actors are better positioned to benefit from rattan than others. My conceptual framework combines the l...

Target-oriented marketing. Marketing in public gas utilities

Energy Technology Data Exchange (ETDEWEB)

Hebestreit, B [Stadtwerke Nienburg (Germany, F.R.); Symank, R [Gewerkschaften Brigitta und Elwerath Betriebsfuehrungsgesellschaft m.b.H., Hannover (Germany, F.R.)

1979-01-01

As natural gas supply and its planning are long-term matters, it is necessary to show already today the effects of the development and of the change in the structures of the energy market and to prepare necessary measures. A market research model is introduced which gives supply companies the possibility to plan sales, investments and organization in detail and to realise these by sales promotional measures.

Labor market deregulation and globalization: empirical evidence from OECD countries

OpenAIRE

Potrafke , Niklas

2010-01-01

Abstract This paper empirically investigates the influence of globalization on various aspects of labor market deregulation. I employ the data set by Bassanini and Duval (2006) on labor market institutions in OECD countries and the KOF index of globalization. The data set covers 20 OECD countries in the 1982?2003 period. The results suggest that globalization did neither influence the unemployment replacement rate, the unemployment benefit length, public expenditures on ALMP, the t...

1997 survey of residential direct sales of natural gas in Canada

International Nuclear Information System (INIS)

Bacalso, N.; Given, G.

1997-01-01

This report comments on the prevailing state of direct sales of natural gas in Canada and shows how the situation has changed since the Canadian Energy Research Institute initiated its first survey in 1994. The report describes current regulations relating to direct sales and quantifies direct sales activity in each of the provinces. Information on direct sales volumes and the number of direct sales customers contained in the report was gathered through interviews with local distribution companies, provincial regulatory commissions and many natural gas brokers and marketers. It was noted that Ontario and Quebec (where the industry is self-regulating) were the two provinces with the highest volumes of residential direct sales. The need for regular monitoring was recommended in view of the current climate of rapid changes in the energy market. 7 tabs., 1 fig

A market on both ‘sides’ of the law: the use of the hidden web for the sale of new psychoactive substances

OpenAIRE

Wadsworth, Elle; Drummond, Colin; Kimergård, Andreas; Deluca, Paolo

2017-01-01

ObjectiveThe hidden Web is used for the anonymous sale of drugs, and with the UK Psychoactive Substances Act, 2016, implemented on May 26th 2016; it could increase as a platform for obtaining new psychoactive substances (NPS).This study aims to describe the NPS market on the visible and hidden Web preban, and assess whether the hidden Web is a likely place for the sale of NPS postban.MethodsData collection of 113 online shops took place in October 2015. Data collection of 22 cryptomarkets too...

Investing in Global Markets: Big Data and Applications of Robust Regression

Directory of Open Access Journals (Sweden)

John eGuerard

2016-02-01

Full Text Available In this analysis of the risk and return of stocks in global markets, we apply several applications of robust regression techniques in producing stock selection models and several optimization techniques in portfolio construction in global stock universes. We find that (1 the robust regression applications are appropriate for modeling stock returns in global markets; and (2 mean-variance techniques continue to produce portfolios capable of generating excess returns above transaction costs and statistically significant asset selection. We estimate expected return models in a global equity markets using a given stock selection model and generate statistically significant active returns from various portfolio construction techniques.

Service & non-profit marketing

Directory of Open Access Journals (Sweden)

Stanković Čedomir

2002-01-01

Full Text Available Services are dominantly untouchable products which cannot be physically owned. Services promotion is difficult for its untouchables. Personal sale is very powerful in service companies because customers must interact with employees. Price is very important for service's companies. It has psychological role, economic role and it creates attitude for goal achievement. Marketing goal for nonprofit organizations is to get an answer from target market Development of marketing strategies of nonprofit organizations consists of defining and analyzing target market and creating and maintaining marketing mix. In nonprofit organizations product is usually an idea or a service. Promotion in nonprofit organizations is very important. Personal sale, promotional sale, advertising and publicity are used for communicating an idea and informing people about services.

The Destructuring and Restructuring of Global Labor Markets

DEFF Research Database (Denmark)

Schmidt, Johannes Dragsbæk

in global labor markets and industrial relations. The third part situates more squarely the impact of globalization on the catching-up strategies of Russia and China, while the next section digs into the transformation of the industrial relations regimes in Russia and China in comparative perspective....... Finally, the paper rounds up by pointing to the main similarities and differences between industrial relations, work and labor market regulation in Russia and China, but also with implications for a broader context. In order to come to terms with the crisis of former socialist type societ...

Sales analysis as a basis for optimising gas procurement; Absatzanalyse als Grundlage optimierter Gasbeschaffung

Energy Technology Data Exchange (ETDEWEB)

Jungblut, Ralf [RWE Vertrieb AG, Dortmund (Germany). Produktmanagement, Marketing und Datenmanagement

2012-01-15

German energy suppliers are finding themselves in an increasingly difficult situation in the gas market. With the natural gas glut subsiding and global demand picking up, gas prices are expected to rise over the long term. Counter to the global trend, gas demand in Germany is expected to decrease. Furthermore, short-term fluctuations in economic activity with a potential for impacting on the demand for and price level of natural gas may pose significant economic risks. A detailed knowledge of one's own sales portfolio is therefore extremely important when it comes to gas procurement.

Trend Analysis of Sales of Marble Product in Glister Success (Nig ...

African Journals Online (AJOL)

Marketing models are important in analyses and forecasting of performance of mineral markets. The sale trend of the past can be extrapolated into the future. This study sourced the sales of marble chipping in tons in Glister Success Ltd, Ilorin and modeled its performance in order to evaluate the performance of marble ...

Intervening in global markets to improve access to HIV/AIDS treatment: an analysis of international policies and the dynamics of global antiretroviral medicines markets

Directory of Open Access Journals (Sweden)

Hochstadt Jenny

2010-05-01

Full Text Available Abstract Background Universal access to antiretroviral therapy (ART in low- and middle-income countries faces numerous challenges: increasing numbers of people needing ART, new guidelines recommending more expensive antiretroviral (ARV medicines, limited financing, and few fixed-dose combination (FDC products. Global initiatives aim to promote efficient global ARV markets, yet little is known about market dynamics and the impact of global policy interventions. Methods We utilize several data sources, including 12,958 donor-funded, adult first-line ARV purchase transactions, to describe the market from 2002-2008. We examine relationships between market trends and: World Health Organization (WHO HIV/AIDS treatment guidelines; WHO Prequalification Programme (WHO Prequal and United States (US Food and Drug Administration (FDA approvals; and procurement policies of the Global Fund to Fight AIDS, Tuberculosis, and Malaria (GFATM, US President's Emergency Plan for AIDS Relief (PEPFAR and UNITAID. Results WHO recommended 7, 4, 24, and 6 first-line regimens in 2002, 2003, 2006 and 2009 guidelines, respectively. 2009 guidelines replaced a stavudine-based regimen ($88/person/year with more expensive zidovudine- ($154-260/person/year or tenofovir-based ($244-465/person/year regimens. Purchase volumes for ARVs newly-recommended in 2006 (emtricitabine, tenofovir increased >15-fold from 2006 to 2008. Twenty-four generic FDCs were quality-approved for older regimens but only four for newer regimens. Generic FDCs were available to GFATM recipients in 2004 but to PEPFAR recipients only after FDA approval in 2006. Price trends for single-component generic medicines mirrored generic FDC prices. Two large-scale purchasers, PEPFAR and UNITAID, together accounted for 53%, 84%, and 77% of market volume for abacavir, emtricitabine, and tenofovir, respectively, in 2008. PEPFAR and UNITAID purchases were often split across two manufacturers. Conclusions Global initiatives

Timing of Seasonal Sales.

OpenAIRE

Courty, Pascal; Li, Hao

1999-01-01

We present a model of timing of seasonal sales where stores choose several designs at the beginning of the season without knowing wich one, if any, will be fashionable. Fashionable designs have a chance to fetch high prices in fashion markets while non-fashionable ones must be sold in a discount market. In the beginning of the season, stores charge high prices in the hope of capturing their fashion market. As the end of the season approaches with goods still on the shelves, stores adjust down...

Theories and contemporary challenges of a global pasta leader: the case of Barilla SpA

OpenAIRE

Wolf, Ronald Scott

2015-01-01

Barilla Holding SpA (Barilla), a successful multinational foods manufacturing company with headquarters in Parma, Italy began with humble beginnings in 1877 (Barilla, 2014a) as a small bread and pasta shop -- Barilla is now a leading global sales player second only to private label brands, jumping from 9-12% of total market from the period 2009-2014 and is the dominant sales leader in both Italy and the US with 2014 sales of 900 and 800 US$ million respectively (Euromonitor, 2015) -- This pap...

Evaluation of Effect of Global Economic Meltdown on Capital Market Performance

Directory of Open Access Journals (Sweden)

ONAOLAPO ADEKUNLE RAHMAN

2013-07-01

Full Text Available The recent financial crisis that loomed the global economy was considered more inclusive than any other period of financial turmoil in the past 60 years. This paper evaluates the implications of the global economic meltdown on the Nigerian Capital Market Performance using the market capitalization of the Nigerian Stock Exchange as a major indicator. When the global economic meltdown came, it poses a recession on the Market Capitalization and the volume of share index of the Nation. This study depends entirely on secondary data in form of annual aggregate time series data of Market capitalization (dependent variable, exchange rate, interest rate, inflation rate, market share index with Dummy variable to represent the period of economic crisis. Ordinary least square of multiple regressions was used to analyze the data into econometric model while F-statistics was used to test for the formulated hypothesis. This study depicts that the global economic meltdown has a negative effect on the Capital Market Performance. It was therefore recommended that the Federal government and the regulatory agencies (CBN, NSE, SEC etc. should come up with intervention and fiscal policies that will suppress these effects and jumpstart the capital market and that the policies should be properly implemented and monitored.

Investment Returns and Economic Fundamentals in International Art Markets

OpenAIRE

Renneboog, L.D.R.; Spaenjers, C.

2014-01-01

Abstract: Works of art are neither easily tradable across borders, nor evaluated according to globally identical standards. We examine geographical segmentation and its effects on price formation and returns in the international art auction market. We find (i) a close connection between the country of sale and the type (e.g., nationality) of artworks sold; (ii) substantial international variation in average returns to art investments over the period 1971-2007; (iii) an impact of both global a...

Twitter-Based Detection of Illegal Online Sale of Prescription Opioid.

Science.gov (United States)

Mackey, Tim K; Kalyanam, Janani; Katsuki, Takeo; Lanckriet, Gert

2017-12-01

To deploy a methodology accurately identifying tweets marketing the illegal online sale of controlled substances. We first collected tweets from the Twitter public application program interface stream filtered for prescription opioid keywords. We then used unsupervised machine learning (specifically, topic modeling) to identify topics associated with illegal online marketing and sales. Finally, we conducted Web forensic analyses to characterize different types of online vendors. We analyzed 619 937 tweets containing the keywords codeine, Percocet, fentanyl, Vicodin, Oxycontin, oxycodone, and hydrocodone over a 5-month period from June to November 2015. A total of 1778 tweets (marketing the sale of controlled substances online; 90% had imbedded hyperlinks, but only 46 were "live" at the time of the evaluation. Seven distinct URLs linked to Web sites marketing or illegally selling controlled substances online. Our methodology can identify illegal online sale of prescription opioids from large volumes of tweets. Our results indicate that controlled substances are trafficked online via different strategies and vendors. Public Health Implications. Our methodology can be used to identify illegal online sellers in criminal violation of the Ryan Haight Online Pharmacy Consumer Protection Act.

Wood pellet market and trade: A global perspective

NARCIS (Netherlands)

Goh, C.S.; Cocchi, M.; Junginger, H.M.; Marchal, D.; Thrän, D.; Hennig, C.; Heinimo, J.; Nikolaisen, L.; Schouwenberg, P.P.; Bradley, D.; Hess, R.F.; Jacobson, J.; Ovard, L.; Deutmeyer, M.

2013-01-01

This perspective provides an overview of wood pellet markets in a number of countries of high signifi cance, together with an inventory of market factors and relevant past or existing policies. In 2010, the estimated global wood pellet production and consumption were close to 14.3 Mt (million

Globalization and innovation in emerging markets

Czech Academy of Sciences Publication Activity Database

Gorodnichenko, Y.; Švejnar, Jan; Terrell, K.

-, č. 76 (2008), s. 1-39 ISSN N Institutional research plan: CEZ:AV0Z70850503 Keywords : globalization * innovation * emerging markets Subject RIV: AH - Economics http://deepblue.lib.umich.edu/bitstream/2027.42/61188/1/IPC-working-paper-076-GorodnichenkoSvejnarTerrell.pdf

MANAGING TRANSITION PROCESSES OF MANUFACTURING NETWORKS OF GLOBAL OPERATIONS

DEFF Research Database (Denmark)

Adeyemi, Oluseyi

2012-01-01

rather than the pure product. Incidentally, products and services are often inseparable and the sale of a product would lead to a relationship where services could be sold over an extended period of time (Levitt, 1983). Thereby, many manufacturers have sought growth through the increased sale of products......Western companies have now started to compete on the basis of value delivered by shifting their market focus from manufacturing to more product-service oriented systems. This is linked to the view that manufacturing companies are becoming more oriented to the use of the product-service offering......-services offerings. Localizing and globalizing these products-services offerings have inherent complexities which have been under researched. Facing the intense global competition, companies are seeking higher levels of efficiency and effectiveness by configuring their discrete value-added activities on a global...

Forecasting Nike’s Sales using Facebook Data

OpenAIRE

Boldt, Linda Camilla; Vinayagamoorthy, Vinothan; Winder, Florian; Schnittger, Melanie; Ekram, Mats; Mukkamala, Raghava Rao; Lassen, Niels Buus; Flesch, Benjamin; Hussain, Abid; Vatrapu, Ravi

2017-01-01

This paper tests whether accurate sales forecasts for Nike are possible from Facebook data and how events related to Nike affect the activity on Nike’s Facebook pages. The paper draws from the AIDA sales framework (Awareness, Interest, Desire,and Action) from the domain of marketing and employs the method of social set analysis from the domain of computational social science to model sales from Big Social Data. The dataset consists of (a) selection of Nike’s Facebook pages with the number of ...

Point-of-sale cigarette marketing and smoking-induced deprivation in smokers: results from a population-based survey.

Science.gov (United States)

Siahpush, Mohammad; Shaikh, Raees A; Robbins, Regina; Tibbits, Melissa; Kessler, Asia Sikora; Soliman, Ghada; McCarthy, Molly; Singh, Gopal K

2016-04-28

Strict restrictions on outdoor cigarette marketing have resulted in increasing concentration of cigarette marketing at the point-of-sale (POS). The association between POS cigarette marketing and smoking-induced deprivation (SID) has never been studied. The aim of this study was to examine this association and how it is mediated by cravings to smoke, urges to buy cigarettes, and unplanned purchases of cigarettes. Data from a telephone survey of 939 smokers were collected in Omaha, Nebraska. POS cigarette marketing was measured by asking respondents three questions about noticing pack displays, advertisements, and promotions such as cigarette price discounts within their respective neighborhoods. SID was measured with the following question: "In the last six months, has there been a time when the money you spent on cigarettes resulted in not having enough money for household essentials such as food? [yes/no]" We used structural equation modeling to examine the study aim. There was overwhelming evidence for an association between higher levels of POS cigarette marketing and a higher probability of SID (p marketing is associated with a higher probability of experiencing SID, policies that ban POS cigarette marketing might help some smokers afford essentials household items such as food more easily and thus have better standards of living.

When Discounts Hurt Sales: The Case of Daily-Deal Markets

NARCIS (Netherlands)

Z. Cao (Zike); K.L. Hui (Kai-Lung); Xu, H.

2017-01-01

textabstractWe investigate whether the discounts offered by online daily deals help attract consumer purchases. By tracking the sales of 19,978 deals on Groupon.com and conducting a battery of identification and falsification tests, we find that deep discounts reduce sales. A one-percent increase in

The double jeopardy of sales promotions.

Science.gov (United States)

Jones, J P

1990-01-01

The maturing of most consumer markets in the United States has put great pressure on manufacturers in their search for growth. They have concentrated on building sales and expanding share proportions in the stagnant markets with devices like niche products, product extensions, mergers, and international ventures. They have shifted emphasis to sales promotions at the expense of advertising. But promotions, when you come right down to it, mean price reductions. Trade promotions are almost always rebates, and consumer promotions are usually temporary price reductions or coupons. The cost in reduced profit, demonstrated mathematically through calculations of price elasticity, is severe. Besides, when the promotion is over, the manufacturer has not moved forward an inch in shoring up the brand franchise. Promotions bring volatile demand, whereas the producer seeks stable demand. By sustaining a brand image and building customer loyalty, on the other hand, theme advertising can stabilize demand. Moreover, this type of advertising is less likely than promotion is to invite destructive competitive retaliation. Calculation of the advertising elasticity of a brand indicates that sometimes even modest sales increases can produce healthy profit improvement. In a well-planned marketing campaign, there is often good reason to include trade or consumer promotion--to counter a leading competitor's moves, for example. But there is no point in carrying out wild swings at rivals in a struggle for market share. Mathematical techniques can aid the efficiency of marketing planning and put on a more rational basis the decision on where to put the dollars.

Market research and complementary advertising under asymmetric information

OpenAIRE

Tsuchihashi, Toshihiro

2008-01-01

We consider whether market research can always increase a seller's sales under bilateral asymmetric information. If a monopoly seller provides a high quality object, market research cannot increase sales even when the cost is sufficiently low. A low quality seller, on the other hand, can likely benefit from market research. However, this research has shown that market research alone does not improve sales and that advertising complements market research. Thus the high quality seller can incre...

Sales promotions and food consumption.

Science.gov (United States)

Hawkes, Corinna

2009-06-01

Sales promotions are widely used to market food to adults, children, and youth. Yet, in contrast to advertising, practically no attention has been paid to their impacts on dietary behaviors, or to how they may be used more effectively to promote healthy eating. This review explores the available literature on the subject. The objective is to identify if and what literature exists, examine the nature of this literature, and analyze what can be learned from it about the effects of sales promotions on food consumption. The review finds that while sales promotions lead to significant sales increases over the short-term, this does not necessarily lead to changes in food-consumption patterns. Nevertheless, there is evidence from econometric modeling studies indicating that sales promotions can influence consumption patterns by influencing the purchasing choices of consumers and encouraging them to eat more. These effects depend on the characteristics of the food product, sales promotion, and consumer. The complexity of the effects means that sales promotions aiming to encourage consumption of nutritious foods need to be carefully designed. These conclusions are based on studies that use mainly sales data as a proxy for dietary intake. The nutrition (and economics) research communities should add to this existing body of research to provide evidence on the impact of sales promotions on dietary intake and related behaviors. This would help support the development of a sales promotion environment conducive to healthy eating.

NOKIA MOBILE PHONE MARKETING IN CHINA

OpenAIRE

He, Yayi

2012-01-01

The goal of my thesis is to analyze the Nokia mobile’s sales in the Chinese market, including product type, product competitiveness, market awareness, price difference, market segmentation, market position, and market share. This thesis provides the market research indicating the sales, competitors, Nokia’s market strategy, the environment analysis and a SWOT analysis of Chinese market. The final part of my thesis is the description of the current situation of Nokia in addition to suggestions...

The Evolution of Foreign Exchange Markets in the Context of Global Crisis

Directory of Open Access Journals (Sweden)

Mariana Trandafir

2011-12-01

Full Text Available The FX market is the world’s largest financial market. The global financial systeminvolves effective and efficient exchange of currencies. Corporations and investors participate in themarket for operational needs: to reduce risk by hedging currency exposures; to convert their returnsfrom international investments into domestic currencies and to make cross-border investments andraise finance outside home markets. Central banks participate in the market. This paper analyzesforeign exchange marketsactivity before and under the condition the global crisis. The method ofresearch is the comparative analysis used on the global and European level. The research is importantand actual because it reveals the changeswhich have defined a new paradigm forthe foreignexchange marketsand which contributed to the increasing of the global foreign exchange marketturnover during the global crisis. The main conclusion of the paper is that the innovativedevelopments in electronic trading technology and institutional trading arrangements are behind theevolution of the foreign exchange markets. The analysis is supported by statistical tables and uses therecent officialBank for International Settlements and European Central Bank statistic databases.

Pengaruh Digital Marketing System, Terhadap Daya Saing Penjualan Susu Kambing Etawa

Directory of Open Access Journals (Sweden)

Akh Fawaid

2017-06-01

Full Text Available In this research, the researcher wanted to know the influence of sales of goat milk Etawa using Digital Marketing System (Digital Sales system and know the difference of conventional sales with Digital Marketing System. Easness Aspect of knowing the product, the content of Product, Benefits of product, and accelerate service process to consumer, Became one of the reasons Digital Marketing System used against Etawa Goat's milk sales. So it needs to be done experiment, to know the whole level of sales influence and competitiveness of Etawa Goat Milk Sales using Digital Marketing System and doing Comparison to sales using conventional system. The research method used is descriptive qualitative research method. The results showed, Digital Marketing System has a very high influence on sales of goat milk Etawa, compared using conventional system. One of them, on the marketing process, convenience and ease of consumers obtain product information, until the transaction process.

Long-term forecasting of sales of the products of a company in International markets of enriched uranium under restrictions and quotas

International Nuclear Information System (INIS)

Klimanov, S.G.; Kryanev, A.V.; Rostovskij, N.S.; Sliva, D.E.; Smirnov, D.S.; Kharitonov, V.V.

2016-01-01

A technique of forecasting company sales in the international regional markets of enriched uranium under imposed restrictions and quotas has been developed by the authors on the basis on scenario forecasts of the demand for company products and has been implemented as a set of computer software [ru

Assessing tobacco marketing receptivity among youth: integrating point of sale marketing, cigarette package branding and branded merchandise.

Science.gov (United States)

Braun, Sandra; Kollath-Cattano, Christy; Barrientos, Inti; Mejía, Raúl; Morello, Paola; Sargent, James D; Thrasher, James F

2016-11-01

As countries prohibit tobacco marketing through traditional channels, marketing at point of sale (PoS) and through tobacco packaging is increasingly important for promoting tobacco consumption. Assess the validity of a novel marketing receptivity index that considers frequency of PoS exposures, tobacco brand recall and ownership of branded merchandise. Data come from a cross-sectional survey of 3172 secondary school students in Argentina. Questions assessed frequency of going to stores where tobacco is often sold; cued recall of brand names for 3 cigarette packages with brand name removed and ownership of branded merchandise. A four-level marketing receptivity index was derived: low PoS exposure only; high PoS exposure or recall of 1 brand; recall of 2 or more brands; and ownership of branded merchandise. Indicators of marketing receptivity and smoking involvement were regressed on the index, including in adjusted models that controlled for sociodemographics, social influences and sensation seeking. Among never-smokers, the index had independent positive associations with smoking susceptibility (ie, adjusted OR (AOR) 2v1 =1.66; AOR 3v1 =1.64; AOR 4v1 =2.95), willingness to try a specific brand (ie, AOR 2v1 =1.45; AOR 3v1 =2.38; AOR 4v1 =2.20) and positive smoking expectancies (ie, B adj 2v1 =0.09; B adj 3v1 =0.18; B adj 4v1 =0.34). A more marked dose-response independent association was found with current smoking behaviour (ie, AOR 2v1 =2.47; AOR 3v1 =3.16; AOR 4v1 =3.62). The marketing receptivity index was associated with important variation in smoking-related perceptions, intentions and behaviour among Argentine adolescents. Future research should determine the predictive validity and generalisability of this measure to other contexts, including the explanatory power gained by integrating cigarette package brand recognition tasks. Published by the BMJ Publishing Group Limited. For permission to use (where not already granted under a licence) please go to http://www.bmj.com/company/products-services/rights-and-licensing/.

The global uranium market: supply and demand 1992-2010

International Nuclear Information System (INIS)

1994-06-01

This document looks at the supply of and demand for uranium on markets worldwide and covers the years 1992 to 2010. Uranium and nuclear fuel markets have become truly global with the inclusion of fuel cycle companies from Eastern Europe and the Commonwealth of Independent States (CIS) leading at the same time to additional supplies becoming available and new political constraints on uranium trading. This report includes new data from China, Eastern Europe and the CIS republics. As recycling plays on ever more important role, the global supply and demand balance for uranium and fuel services is altered. Prospects for nuclear power growth and for the uranium market in the next century remain uncertain. (UK)

Community Analysis of Global Financial Markets

Directory of Open Access Journals (Sweden)

Irena Vodenska

2016-05-01

Full Text Available We analyze the daily returns of stock market indices and currencies of 56 countries over the period of 2002–2012. We build a network model consisting of two layers, one being the stock market indices and the other the foreign exchange markets. Synchronous and lagged correlations are used as measures of connectivity and causality among different parts of the global economic system for two different time intervals: non-crisis (2002–2006 and crisis (2007–2012 periods. We study community formations within the network to understand the influences and vulnerabilities of specific countries or groups of countries. We observe different behavior of the cross correlations and communities for crisis vs. non-crisis periods. For example, the overall correlation of stock markets increases during crisis while the overall correlation in the foreign exchange market and the correlation between stock and foreign exchange markets decrease, which leads to different community structures. We observe that the euro, while being central during the relatively calm period, loses its dominant role during crisis. Furthermore we discover that the troubled Eurozone countries, Portugal, Italy, Greece and Spain, form their own cluster during the crisis period.

Impact of global financial crisis on stylized facts between energy markets and stock markets

Science.gov (United States)

Leng, Tan Kim; Cheong, Chin Wen; Hooi, Tan Siow

2014-06-01

Understanding the stylized facts is extremely important and has becomes a hot issue nowadays. However, recent global financial crisis that started from United States had spread all over the world and adversely affected the commodities and financial sectors of both developed and developing countries. This paper tends to examine the impact of crisis on stylized facts between energy and stock markets using ARCH-family models based on the experience over 2008 global financial crisis. Empirical results denote that there is long lasting, persists and positively significant the autocorrelation function of absolute returns and their squares in both markets for before and during crisis. Besides that, leverage effects are found in stock markets whereby bad news has a greater impact on volatility than good news for both before and during crisis. However, crisis does not indicate any impact on risk-return tradeoff for both energy and stock markets. For forecasting evaluations, GARCH model and FIAPARCH model indicate superior out of sample forecasts for before and during crisis respectively.

The effect of global oil price shocks on China's metal markets

International Nuclear Information System (INIS)

Zhang, Chuanguo; Tu, Xiaohua

2016-01-01

This paper investigated the impacts of global oil price shocks on the whole metal market and two typical metal markets: copper and aluminum. We applied the autoregressive conditional jump intensity (ARJI) model, combining with the generalized conditional heteroscedasticity (GRACH) method, to describe the volatility process and jump behavior in the global oil market. We separated the oil price shocks into positive and negative parts, to analyze whether oil price volatility had symmetric impacts on China’s metal markets. We further used the likelihood ratio test to examine the symmetric effect of oil price shocks. In addition, we considered the jump behavior in oil prices as an input factor to investigate how China’s metal markets are affected when jumps occur in the global oil market, in contrast to the existing research paying little attention to this issue. Our results indicate that crude oil price shocks have significant impacts on China's metal markets and the impacts are symmetric. When compared with aluminum, copper is more easily affected by oil price shocks. - Highlights: • We investigated the effect of oil price shocks on China’s metal markets. • The oil price shocks had significant impacts on China's metal markets • The oil price shocks on China's metal markets were symmetric. • Copper is more easily affected by oil price shocks than aluminum.

Distribution network strengthens sales systems

International Nuclear Information System (INIS)

Janoska, J.

2003-01-01

Liberalisation of the electricity market pushes Slovak distribution companies to upgrade their sale technologies. The first one to invest into a complex electronic sales system will be Stredoslovenska energetika, a.s., Zilina. The system worth 200 million Sk (4,83 million Euro) will be supplied by Polish software company Winuel. The company should also supply a software that would allow forecasting and planning of sales. The system should be fully operational by 2006. TREND has not managed to obtain information regarding plans Zapadoslovenska energetika - the largest and most active distribution company - might have in this area. In eastern Slovakia distribution company Vychodoslovenska energetika, a.s., Kosice has also started addressing this issue. (Author)

Globalization of Brewing and Economies of Scale

DEFF Research Database (Denmark)

Madsen, Erik Strøjer; Wu, Yanqing

The globalization of the brewing industry after the turn of the century through a large wave of mergers and acquisitions has changed the structure of the world beer markets. The paper tracks the development in industry concentrations from 2002 to 2012 and points to high transportation costs...... for beers and economies of scale in advertising and sales efforts as the main factors behind the wave of cross-country mergers and acquisitions. Using firm-level data from the largest breweries, the estimations verify significant economies of scale in marketing and distribution costs. Based on information...

The influence of the clothing sales assistant on the female ...

African Journals Online (AJOL)

Administrator

Should the right relationship between the sales assis- tant and the ... In addition, the consumer's satisfaction with the clothing sales ... Approach consumer. • Behaviour ...... Journal of International Consumer Marketing 17(1):33-. 52. JONES, MA ...

Model-based synthesis of locally contingent responses to global market signals

Science.gov (United States)

Magliocca, N. R.

2015-12-01

Rural livelihoods and the land systems on which they depend are increasingly influenced by distant markets through economic globalization. Place-based analyses of land and livelihood system sustainability must then consider both proximate and distant influences on local decision-making. Thus, advancing land change theory in the context of economic globalization calls for a systematic understanding of the general processes as well as local contingencies shaping local responses to global signals. Synthesis of insights from place-based case studies of land and livelihood change is a path forward for developing such systematic knowledge. This paper introduces a model-based synthesis approach to investigating the influence of local socio-environmental and agent-level factors in mediating land-use and livelihood responses to changing global market signals. A generalized agent-based modeling framework is applied to six case-study sites that differ in environmental conditions, market access and influence, and livelihood settings. The largest modeled land conversions and livelihood transitions to market-oriented production occurred in sties with relatively productive agricultural land and/or with limited livelihood options. Experimental shifts in the distributions of agents' risk tolerances generally acted to attenuate or amplify responses to changes in global market signals. Importantly, however, responses of agents at different points in the risk tolerance distribution varied widely, with the wealth gap growing wider between agents with higher or lower risk tolerance. These results demonstrate model-based synthesis is a promising approach to overcome many of the challenges of current synthesis methods in land change science, and to identify generalized as well as locally contingent responses to global market signals.

Global marketing of cholesterol-lowering drugs as therapy.

Science.gov (United States)

Elimimian, Jonathan U; Gilmore, James M; Singletary, Tony J

2006-01-01

Pharmaceutical marketing services (PMS) are a key component of pharmaceutical companies' marketing strategies in that they create links between the pharmaceutical company and the physician. They are is also a link between physician and patients locally and globally. PMS discussed in this paper provide various services from tangible to intangible products in order to increase the physicians and pharmacists prescribing activities of their treatment modalities. Given the high cost of recruiting, training, and supporting PMS global marketing efforts, it is important for PMS channels to understand the significance of pharmaceutical multinational companies to ascribe to prescription drug services provided in Thailand. This created the unique marketing environment for the pharmaceutical companies. This study examines whether there is a gap in the existing cholesterol-lowering medication prescribed by physicians in Thailand and the newly introduced brand to the U.S. market. The degree of the new product adoption is analyzed through physician prescription frequency and records. Results of the study indicate there is significant improvement in the health conditions of the users of the new cholesterol medication among Thailand patients. Physicians in Thailand were, however, faced with competing brands in the market due to aggressiveness of advertising and promotion by multinational pharmaceutical marketing and manufacturers Associations. Perceived value and benefit to users were significant outcome of the study. More diagnostic and prescriptive research is recommended to cover Southeast Asia and other parts of the developing countries.

ABOUT DIRECT SALES IN THE WORLD, EUROPE AND ROMANIA

Directory of Open Access Journals (Sweden)

CLAUDIA ISAC

2011-01-01

Full Text Available Direct sale represents a modern product distribution system directly to consumers, generally, directly to their homes, to their workplace or other places, beside retail shops. The best known type of direct sale, the Network Marketing or Multilevel Marketing implies the existence of a network of distributors which earn income from selling on commission, to which they add the trade markup. This paper is based upon the analysis of these types of sales starting with the study of specialized literature especially by foreign authors, mainly Americans, with the analysis of statistical data presented by several organizations such as SELDIA (The European Direct Selling Association, MLM International Romania, ACVD (Association of Direct Selling Companies in Romania, as well as the legal regulations within this field. In conclusion, the paper presents an interesting comparison of the sales and structure volume between the Europe and Romania.

Strategic Orientation in the Globalization of Software Firms

Science.gov (United States)

Dedrick, Jason; Kraemer, Kenneth L.; Carmel, Erran; Dunkle, Debora

In the search for profits, software firms are globalizing their development activities. Some firms achieve greater profits by becoming more efficient, whereas others do so by reaching new markets; some do both. This paper creates an a priori typology of strategies based on the extent to which firms are focused on operational improvement or market access, have a dual focus or are unfocused. We find that firms with these strategies differ in degree of internationalization, organization of offshoring and performance outcomes related to offshoring. Market-oriented firms receive a greater proportion of their total revenue from sales outside the U.S., showing a greater international orientation. They keep more of their offshore development in-house via captive operations. They also are most likely to report increased non-U.S. sales as a result of offshoring. On the other hand, operations-oriented firms have lower levels of international sales, are more likely to go offshore via outsourced software development, and achieve greater costs savings and labor force flexibility as a result of offshoring. Operations-oriented firms also face more obstacles in offshoring, perhaps because of their reliance on outsourcing. Dual focus firms generally achieve some of the best of both strategies, whereas unfocused firms achieve lower cost benefits.

HOW AFFECTED WAS WORLD INSURANCE MARKET BY GLOBAL CRISIS?

Directory of Open Access Journals (Sweden)

ANA PREDA

2013-12-01

Full Text Available Global economic and financial crisis triggered in 2008 had a significant impact with effects in economical life worldwide. Insurance industry wasn't spared but was less affected than other sectors of the world economy. The aim of the present paper is to underline the main crisis effects on global insurance market through a comparative study between different regions from the world, taking into consideration the main indicators which give us an insurance market dimension, such as: gross premium volume, insurance density and insurance penetration.

75 FR 26726 - Seamless Refined Copper Pipe and Tube From Mexico: Notice of Preliminary Determination of Sales...

Science.gov (United States)

2010-05-12

... market channels of distribution. Thus, sales to these customers constitute a single marketing stage and... distribution. IUSA reported that it made sales to end users in the home market through two channels of... table comparing the selling functions performed among each channel of distribution for both markets. See...

Global Market Entry Strategy and Point-A Perspective of Chinese Pharmaceutical Enterprise

Institute of Scientific and Technical Information of China (English)

TonyZhang

2003-01-01

After joining WTO, China will not only open its door wider to foreign investment and operations in Chinese market, but also play an increasing role in global market. However, unlike many other Chinese industries that are already major suppliers or producers of consumer products at global market, majority of pharmaceutical enterprises in China remain domestic operations. Today there are still major obstacles for Chinese pharmaceutical enterprises to overcome in entering key markets such as US and Europe.

Modelling and analysis of global coal markets

International Nuclear Information System (INIS)

Trueby, Johannes

2013-01-01

International Steam Coal Trade. In this paper, we analyse steam coal market equilibria in the years 2006 and 2008 by testing for two possible market structure scenarios: perfect competition and an oligopoly setup with major exporters competing in quantities. The assumed oligopoly scenario cannot explain market equilibria for any year. While we find that the competitive model simulates market equilibria well in 2006, the competitive model is not able to reproduce real market outcomes in 2008. The analysis shows that not all available supply capacity was utilised in 2008. We conclude that either unknown capacity bottlenecks or more sophisticated non-competitive strategies were the cause for the high prices in 2008. Chapter 4 builds upon the findings of the analysis in chapter 3 and adds a more detailed representation of domestic markets. The corresponding essay is titled Nations as Strategic Players in Global Commodity Markets: Evidence from World Coal Trade. In this chapter we explore the hypothesis that export policies and trade patterns of national players in the steam coal market are consistent with non-competitive market behaviour. We test this hypothesis by developing a static equilibrium model which is able to model coal producing nations as strategic players. We explicitly account for integrated seaborne trade and domestic markets. The global steam coal market is simulated under several imperfect market structure setups. We find that trade and prices of a China - Indonesia duopoly fits the real market outcome best and that real Chinese export quotas in 2008 were consistent with simulated exports under a Cournot-Nash strategy. Chapter 5 looks at the long-term effect of Chinese energy system planning decisions. The time horizon is 2006 to 2030. The analysis in this chapter combines a dynamic equilibrium model with the scenario analysis technique. The corresponding essay is titled Coal Lumps vs. Electrons: How Do Chinese Bulk Energy Transport Decisions Affect the Global

Modelling and analysis of global coal markets

Energy Technology Data Exchange (ETDEWEB)

Trueby, Johannes

2013-01-17

International Steam Coal Trade. In this paper, we analyse steam coal market equilibria in the years 2006 and 2008 by testing for two possible market structure scenarios: perfect competition and an oligopoly setup with major exporters competing in quantities. The assumed oligopoly scenario cannot explain market equilibria for any year. While we find that the competitive model simulates market equilibria well in 2006, the competitive model is not able to reproduce real market outcomes in 2008. The analysis shows that not all available supply capacity was utilised in 2008. We conclude that either unknown capacity bottlenecks or more sophisticated non-competitive strategies were the cause for the high prices in 2008. Chapter 4 builds upon the findings of the analysis in chapter 3 and adds a more detailed representation of domestic markets. The corresponding essay is titled Nations as Strategic Players in Global Commodity Markets: Evidence from World Coal Trade. In this chapter we explore the hypothesis that export policies and trade patterns of national players in the steam coal market are consistent with non-competitive market behaviour. We test this hypothesis by developing a static equilibrium model which is able to model coal producing nations as strategic players. We explicitly account for integrated seaborne trade and domestic markets. The global steam coal market is simulated under several imperfect market structure setups. We find that trade and prices of a China - Indonesia duopoly fits the real market outcome best and that real Chinese export quotas in 2008 were consistent with simulated exports under a Cournot-Nash strategy. Chapter 5 looks at the long-term effect of Chinese energy system planning decisions. The time horizon is 2006 to 2030. The analysis in this chapter combines a dynamic equilibrium model with the scenario analysis technique. The corresponding essay is titled Coal Lumps vs. Electrons: How Do Chinese Bulk Energy Transport Decisions Affect the Global

Market conditions affecting energy efficiency investments

International Nuclear Information System (INIS)

Seabright, J.

1996-01-01

The global energy efficiency market is growing, due in part to energy sector and macroeconomic reforms and increased awareness of the environmental benefits of energy efficiency. Many countries have promoted open, competitive markets, thereby stimulating economic growth. They have reduced or removed subsidies on energy prices, and governments have initiated energy conservation programs that have spurred the wider adoption of energy efficiency technologies. The market outlook for energy efficiency is quite positive. The global market for end-use energy efficiency in the industrial, residential and commercial sectors is now estimated to total more than $34 billion per year. There is still enormous technical potential to implement energy conservation measures and to upgrade to the best available technologies for new investments. For many technologies, energy-efficient designs now represent less than 10--20% of new product sales. Thus, creating favorable market conditions should be a priority. There are a number of actions that can be taken to create favorable market conditions for investing in energy efficiency. Fostering a market-oriented energy sector will lead to energy prices that reflect the true cost of supply. Policy initiatives should address known market failures and should support energy efficiency initiatives. And market transformation for energy efficiency products and services can be facilitated by creating an institutional and legal structure that favors commercially-oriented entities

Cost Linkages Transmit Volatility Across Markets

DEFF Research Database (Denmark)

Nguyen, Daniel Xuyen; Schaur, Georg

We present and test a model relating a firm's idiosyncratic cost, its exporting status, and the volatilities of its domestic and export sales. In prior models of trade, supply costs for domestic and exports were linear and thus additively separable. We introduce a nonlinear cost function in order...... to link the domestic and export supply costs. This theoretical contribution has two new implications for the exporting firm. First, the demand volatility in the foreign market now directly affects the firm's domestic sales volatility. Second, firms hedge domestic demand volatility with exports. The model...... has several testable predictions. First, larger firms have lower total and domestic sales volatilities. Second, foreign market volatility increases domestic sales volatilities for exporters. Third, exporters allocate output across both markets in order to reduce total sales volatility. We find...

Conceptions of Marketing Management and Strategic Planning at the Market of Cellular Communication Services

Directory of Open Access Journals (Sweden)

Marina Vladimirovna Perevoznikova

2015-12-01

Full Text Available The article is devoted to the study and analysis of marketing management and strategic planning of the companies working in the field of cellular communication services. The article represented the concept of marketing management and strategic planning, and their importance in the business development. Objectives and tasks of marketing management in the telecommunications are considered. Тhe conceptions of marketing management and the advisability of their use in the market of cellular communication are described. Relationship of marketing management and strategic planning at activities of the organization are determined. The stages of strategic planning and types of global and corporate development strategies of companies in the telecommunication market are analyzed. The application features of the marketing management concepts and development strategies in the telecommunications sector are considered. The evaluation criteria and mobile operators performance indicators (data are formed. The conclusions about the role of the effective marketing management and strategic planning in the activities of mobile operators are formulated, that allows keeping marginality and high level of business profitability, creating competitive advantages in the conditions of highly competitive market, forming effective purchasing, sales activities and promotional activities, determining the correct tactics of behavior at the market.

IMPORTANCE OF CREATIVE ADVERTISING AND MARKETING ACCORDING TO UNIVERSITY STUDENTS’ PERSPECTIVE

Directory of Open Access Journals (Sweden)

Remziye Terkan

2014-07-01

Full Text Available Advertising has crucial role in todays competitive marketing world. This research studies two important persuasive processes often employed in the management of businesses; Creative Advertising and Marketing Management. Creative Advertising and Marketing Management is necessary in order to have a complete understanding of how producers and sales companies work effectively. While advertising performs the communicative function of informing consumers about a company’s product or services, creative advertising is also attract people to the market, marketing management is a much more complex managerial process which encompasses activities such as; marketing research, product conception and design, pricing, distribution and even advertising. Today, in current globalized and rapidly expanding business conscious world; creative advertising and marketing management are increasingly becoming more relevant to the businesses. Companies need to adopt creative strategies and innovations in their operations in order to survive the challenges of the ever expanding global market. In the study, creative advertising and its importance in marketing managemet are investigated and examined by sample group of university students.

The SEAD global efficiency medal competition: accelerating market transformation for efficient televisions

Energy Technology Data Exchange (ETDEWEB)

Ravi, Kavita [US Department of Energy, Washington, DC (United States); Bennich, Peter [Swedish Energy Agency (Sweden); Cockburn, John [Natural Resources Canada, Ottawa (Canada); Doi, Naoko [Institute of Energy Economics (Japan); Garg, Sandeep [United Nations Development Programme, New York, NY (United States); Garnaik, S.P. [ICF International (India); Holt, Shane [Energy and Tourism, Canberra (Australia); Walker, Mike [Food and Rural Affairs (United Kingdom); Westbrook-Trenholm, Elizabeth [Natural Resources, Canada, Ottawa (Canada). Office of Energy Efficiency; Lising, Anna [Collaborative Labeling and Appliance Standards Program (United States); Pantano, Steve [Collaborative Labeling and Appliance Standards Program (United States); Khare, Amit [Collaborative Labeling and Appliance Standards Program (United States); Park, Won Young [Lawrence Berkeley National Lab., CA (United States)

2013-10-15

The Global Efficiency Medal competition, a cornerstone activity of the Super-efficient Equipment and Appliance Deployment (SEAD) Initiative, is an awards program that encourages the production and sale of super-efficient products. SEAD is a voluntary multinational government collaboration of the Clean Energy Ministerial (CEM). This winner-takes-all competition recognizes products with the best energy efficiency, guides early adopter purchasers towards the most efficient product choices and demonstrates the levels of energy efficiency achievable by commercially available and emerging technologies. The first Global Efficiency Medals were awarded to the most energy-efficient flat panel televisions; an iconic consumer purchase. SEAD Global Efficiency Medals were awarded to televisions that have proven to be substantially more energy efficient than comparable models available at the time of the competition (applications closed in the end of May 2012). The award-winning TVs consume between 33 to 44 percent less energy per 2 unit of screen area than comparable LED-backlit LCD televisions sold in each regional market and 50 to 60 percent less energy than CCFL-backlit LCD TVs. Prior to the launch of this competition, SEAD conducted an unprecedented international round-robin test (RRT) to qualify TV test laboratories to support verification testing for SEAD awards. The RRT resulted in increased test laboratory capacity and expertise around the world and ensured that the test results from participating regional test laboratories could be compared in a fair and transparent fashion. This paper highlights a range of benefits resulting from this first SEAD awards competition and encourages further investigation of the awards concept as a means to promote energy efficiency in other equipment types.

A Sales Execution Strategy Guide for Technology Startups

Directory of Open Access Journals (Sweden)

Ian Gilbert

2011-10-01

Full Text Available The majority of startups fail to consider sales execution as part of their overall strategy. This article demonstrates how a sales execution strategy can help a company take a product or service to market more efficiently and effectively by focusing on the customers that are key to generating revenue. Combined with techniques for recruiting effectively and measuring sales outcomes, a sales execution strategy helps technology startups exceed growth aspirations and potentially reduce or even eliminate the requirement for external investment. In this article, we first describe the focus of assistance currently given to startups and the reasons why sales execution strategies are often overlooked. Next, we outline recommendations for developing, implementing, and supporting a sales execution strategy. Finally, we summarize the key points presented in the article.

Fuel oil and kerosene sales, 1990

International Nuclear Information System (INIS)

1991-01-01

Sales data is presented for kerosene and fuel oils. This is the second year that the survey data have appeared in a separate publication. Prior to the 1989 report, the statistics appeared in the Petroleum Marketing Annual (PMA) for reference year 1988 and the Petroleum Marketing Monthly (PMM) for reference years 1984 through 1987. 4 figs., 24 tabs

Fuel oil and kerosene sales, 1990

Energy Technology Data Exchange (ETDEWEB)

1991-10-10

Sales data is presented for kerosene and fuel oils. This is the second year that the survey data have appeared in a separate publication. Prior to the 1989 report, the statistics appeared in the Petroleum Marketing Annual (PMA) for reference year 1988 and the Petroleum Marketing Monthly (PMM) for reference years 1984 through 1987. 4 figs., 24 tabs.

Sales and operations planning

DEFF Research Database (Denmark)

Kjellsdotter, Linea; Dukovska-Popovska, Iskra; Kaipia, Riikka

2013-01-01

This paper explores how the use of sales and operations planning (S&OP) may deal with the challenges set by the planning environment by investigating S&OP at four Scandinavian industrial food producers. Variables connected to the product and market, e.g. perishability, customer service elements...

Sales Promotion and Consumer Loyalty: A Study of Nigerian Tecommunication Industry

Directory of Open Access Journals (Sweden)

Oyeniyi Omotayo

2011-12-01

Full Text Available In today’s competitive business world customers are considered to be kings. Customers have several choices to make among alternative products, and they exercise a high level of influence in the market with respect to product size, quality and price. Hence, it is important for producers to meet the needs of customers in order to stay competitive. One of the marketing communication tools that is used in attracting the attention of the customer and build their loyalty is sales promotion. The aim of this paper therefore is to determine the effect of sales promotion on customer loyalty in the telecommunication industry. In this study, the survey method was used in gathering information from the respondents. Simple random sampling was used to select a sample size of 310, while descriptive and inferential statistical analyses were conducted with the aid of SPSS software. Producers spend a large part of their total marketing communication expenses on sales promotion. Hence, this paper attempts to find the effect of sales promotion on customer loyalty using a sample of customers of mobile telecommunication services. The paper found that, there is positive relationship between sales promotion and customer loyalty. More importantly, it was discovered that non-loyal customers are more prone to switch to competing products as a result of sales promotion than loyal customers.

Marketing in life insurance

Directory of Open Access Journals (Sweden)

Njegomir Vladimir

2006-01-01

Full Text Available Insurance industry has traditionally been oriented on sale of its products i.e. at the stage which from the aspect of marketing theory can be characterized as sales phase, phase which proceeds the marketing orientation. However, faced with numerous challenges of modern business environment such as globalization, deregulation and sophisticated information technology insurance companies must change their way of doing business. Competition is becoming fierce as insurance companies are faced with competition not only from insurance industry but also from other competitors, such as banks, that are in position to offer product substitutes for life insurance products. In this new environment information about customers and their education are becoming critical factors. Insurance companies must know their customers what influences their demand for life insurance, what is the amount of their income, what is inflation rate, their expenditures on other goods i.e. opportunity costs, etc. Those are factors that force insurance companies to concentrate more on present and potential buyers and their needs and force them to give their best to satisfy those needs in a way that will produce delighted customers.

Allegheny County Property Sale Transactions

Data.gov (United States)

Allegheny County / City of Pittsburgh / Western PA Regional Data Center — This dataset contains data on all Real Property parcels that have sold since 2013 in Allegheny County, PA. Before doing any market analysis on property sales, check...

Cigarette sales in pharmacies in the USA (2005-2009).

Science.gov (United States)

Seidenberg, Andrew B; Behm, Ilan; Rees, Vaughan W; Connolly, Gregory N

2012-09-01

Several US jurisdictions have adopted policies prohibiting pharmacies from selling tobacco products. Little is known about how pharmacies contribute to total cigarette sales. Pharmacy and total cigarette sales in the USA were tabulated from AC Nielsen and Euromonitor, respectively, for the years 2005-2009. Linear regression was used to characterise trends over time, with observed trends extrapolated to 2020. Between 2005 and 2009, pharmacy cigarette sales increased 22.72% (p=0.004), while total cigarette sales decreased 17.43% (p=0.015). In 2005, pharmacy cigarette sales represented 3.05% of total cigarette sales, increasing to 4.54% by 2009. Extrapolation of these findings resulted in estimated pharmacy cigarette sales of 14.59% of total US cigarette sales by 2020. Cigarette sales in American pharmacies have risen in recent years, while cigarette sales nationally have declined. If current trends continue, pharmacy cigarette market share will, by 2020, increase to more than four times the 2005 share.

8. Forum on solar engineering in practice - solar engineering - politics, market and finances, marketing and sales. Proceedings 2007; 8. Forum Solarpraxis. Solartechnik - Politik, Markt and Finanzen, Marketing and Verkauf. Tagungsband 2007

Energy Technology Data Exchange (ETDEWEB)

NONE

2007-07-01

The 8th forum on solar engineering in practice includes based upon a proven concept talks, impulse briefings and discussions in larger and smaller groups in many different ways about the subjects politics, market, finances, marketing and sales. In terms of contents the forum incorporates all subjects, which are of importance for the growth of solar engineering: New European Energy Law and Thermal Energy Law, supporting industry, mechanical engineering, training and finances. Latest subjects like Start-Up, finances, energy efficiency and market conditions and applications like solar cooling and solar thermal power plants are presented and discussed. In the frame of the forum on solar engineering in practice analyst conferences are held this year as well. Many companies, which are quoted at the stock exchange present their numbers to the analysts and financial groups. Furthermore companies in the field of the supporting industry present themselves to the fields of finance and solar engineering. (orig.)

To market, to market

International Nuclear Information System (INIS)

Lieberman, J.I.

1992-01-01

Senator Lieberman and three fellow members of Congress introduced the CO 2 Offset Policy Efficiency Act (COPE), which incorporates the use of marketable permits to reduce CO 2 emissions. For COPE to be fully effective, however, several key criteria must be met: (1) establishing initial baselines will be critical to ensure that emission reductions are credited properly; (2) accurate plant-by-plant monitoring must be in place to ensure that claimed reductions have actually occurred; (3) the program must include a strong enforcement provision to prevent evasion and to punish violators with substantial automatic fines. COPE imposes a sanction equal to roughly four times the estimated cost of offsets; the sanctions would be paid before enforcement proceedings commence. The urgency and complexity of global warming requires us to break with the past and develop new ways of delaying with pollution, Senator Lieberman feels by giving the market a chance to work on behalf of the environment, the sale of emission allowance will reduce CO 2 emissions in the most-efficient cost-effective way possible

Effectiveness of marketing in management marketing activity agricultural companies

OpenAIRE

KUCHER O.

2012-01-01

Modern approaches to evaluating the effectiveness of marketing activity are investigated. The influence of marketing expenses on actualization volume of output is analyzed. A methodical approach of defining economic efficiency in marketing sales in management business is offered.

Labour Markets Trends, Financial Globalization and the current crisis in Developing Countries

NARCIS (Netherlands)

R.E. van der Hoeven (Rolph)

2010-01-01

textabstractThe current wave of globalization has profound labour market effects, accentuated, in many cases, by the current financial and economic crisis. This paper reviews general labour market trends and country examples, arguing that the current globalization process makes labour’s position

Market Channels of Technology Startups that Internationalize Rapidly from Inception

Directory of Open Access Journals (Sweden)

Simar Yoos

2012-10-01

Full Text Available The study of technology startups that internationalize rapidly from inception has increased in recent years. However, little is known about their channels to market. This article addresses a gap in the "born global" literature by examining the channels used by six startups that internationalized rapidly from inception as well as the programs they used to support their channel partners and customers. The six startups examined combined the use of the Internet with: i a relationship with a multi-national, ii distributors, iii re-sellers, or iv a direct sales force. They also delivered programs to support partners and customers that focused on communications, alliance and network development, education, marketing and promotion, and financial incentives. This article informs entrepreneurs who need to design go-to-market channels to exploit global opportunities about decisions made by other entrepreneurs who launched born-global companies. Normative rules and practitioner-oriented approaches are needed to help entrepreneurs explain and apply the results presented in this article.

Sales Education beyond the Classroom: Building Participative Learning Experiences in Sales Management through the CMGS Method (Case Method with Guest Speakers)

Science.gov (United States)

Ruizalba Robledo, José Luis; Almenta López, Estefanía; Vallespín Arán, María

2014-01-01

The overarching goal of working through the CMGS Method (Case Method with Guest Speakers) in Sales Management courses is to provide Business and marketing learners with practical knowledge about how a sales manager can deal with a wide variety of possible professional scenarios. Even when the case method itself is an excellent way to equip…

An Analysis of Strategic Marketing Practices of High-Growth U.S. Family Firms

Directory of Open Access Journals (Sweden)

Nancy Upton

2004-10-01

Full Text Available This paper presents an analysis of strategic marketing factors of Fast Growth family firms from the United States. Data reveal that Fast Growth Family Firms (FGFFs prefer a differentiation strategy in general and are more likely to adopt an early follower strategy when marketing new products or services. We found that rely on existing products, those that are older than three years to a great extent. However, they commit almost a third of sales to new products and services revealing that the businesses are adept at finding subsequent products and services to maintain their momentum in the marketplace. Further, it seems that about a third of new products are sustaining the hyper-growth rate of these firms. In addition to finding new products and services, fast growth family businesses must pursue new customers. Although some researchers have pointed to globalization as the impetus for fast growth, others have noted that family firms avoid the global marketplace. Our sample reveals that U.S. FGFFs are most likely to gain the majority of sales within the U.S. We found international sales significantly correlated with several factors including having an outsider on the board of directors and the use of agents and brokers.

TOURISM MARKETING - KEY CONCEPT OF TOURISM IN A WORLD OF GLOBALIZATION

OpenAIRE

STOICA Ana-Maria; CRETOIU Raluca Ionela

2012-01-01

The latest trends in tourism emphasize the power of the globalized tourist-consumer, in the context of mondialisation of the market and of the diversity of tourism services, the tourism organizations must answer to a range of different tourism motivations meant to meet the needs and wishes of the tourism consumers over the period they travel for. Tourism marketing is a result of globalization, since, just like the globalization process, it creates links between the states of the world, the au...

Prospects for global market expansion of China’s wind turbine manufacturing industry

International Nuclear Information System (INIS)

Gosens, Jorrit; Lu, Yonglong

2014-01-01

Emerging economies are increasingly contributing to global innovation, including clean-tech innovation. The development of China’s wind power sector has often been used to illustrate this point. China’s domestic wind power market is the largest in the world and is largely supplied by domestic manufacturers. Competition for market share in the domestic market may pressure firms to innovate, which consecutively improves prospects for global expansion. This paper reviews developments in China’s domestic wind turbine market using the Technological Innovation System framework. We analyze the pressure to innovate arising from market competition and assess the prospects for global expansion of Chinese wind turbine manufacturers. We conclude that domestic customers are not pressured or incentivized to perform with respect to power output, such that turbine manufacturers are not pressured to perform with respect to turbine efficiency or maintenance needs. Pressure to innovate is further reduced by formalizing connections between wind farm developers and turbine manufacturers. Chinese turbine manufacturers cannot yet compete with leading global brands in technological leadership. The prospects for exports are improved, however, by the preferential supply of project financing from institutional investors, such as the China Development Bank, from Chinese utilities that seek global expansion and from the manufacturers themselves. - Highlights: • We assess the pressure to innovate in the Chinese wind turbine market. • Customer demand is focused more strongly on turbine cost than quality. • Formalizing connections between users and suppliers reduce pressure to innovate. • Chinese manufacturers cannot yet compete globally in technological quality. • Preferential supplies of project finance may provide a vehicle for exports

China and the global uranium market: prospects for peaceful coexistence.

Science.gov (United States)

Massot, Pascale; Chen, Zhan-Ming

2013-01-01

China's recent reemergence has resulted in a significant increase in the global demand of commodities and is already having major impacts on the dynamics of global commodity markets. In the case of the global uranium market, we stand at the very beginning of a period of change. However, interesting trends are already emerging. Whereas China has had many policy reversals, and some difficulties in taking control of its procurement strategy in other commodity markets, it is seemingly more successful in managing its uranium procurement strategy. Why? The argument presented here is that a mixture of domestic and international level variables has allowed China more room for maneuver in fulfilling its uranium procurement strategy. On the domestic level, a centralized industry, and, on the international level, a geographically dispersed and uncoordinated market have allowed China to forge ahead with an ambitious civilian nuclear power plan and triple its total uranium imports, all within the span of a few years. Many challenges remain, not the least that of negative public opinion, which has surged since the Fukushima disaster in 2011. Nevertheless, should uranium demand continue to grow, this paper will consider the potential for continued peaceful coexistence among uranium market participants worldwide.

Food sales prediction: "If only it knew what we know"

NARCIS (Netherlands)

Meulstee, P.; Pechenizkiy, M.

2008-01-01

Sales prediction is an important problem for different companies involved in manufacturing, logistics, marketing, wholesaling and retailing. Food companies are more concerned with sales prediction of products having a short shelf-life and seasonal changes in demand. The demand may depend on many

Global competition and the labour market

CERN Document Server

Driffield, Nigel

2003-01-01

This study combines an industry level and a firm level analysis on the wage and employment effects of multinational companies. This has not been attempted in any previous work. In view of the results, important questions are raised regarding how global changes in the structure of production may affect labour markets and the organisation of work in the future.

Marketing and Distributive Education Curriculum Planning Guide.

Science.gov (United States)

Northern Illinois Univ., DeKalb. Dept. of Business Education and Administration Services.

This planning guide in marketing and distributive education is designed to provide the curriculum coordinator and instructor with a basis for planning a comprehensive program in the career field of marketing. Such programs require competencies in sales, sales promotion, buying, transporting, storing, financing, marketing research, and management.…

47 CFR 74.851 - Certification of equipment; prohibition on manufacture, import, sale, lease, offer for sale or...

Science.gov (United States)

2010-10-01

... shall include labeling and make clear in all sales, marketing, and packaging materials, including online... low power auxiliary stations that operate in the core TV bands (channels 2-51, excluding channel 37...

[Marketing mix in health service].

Science.gov (United States)

Ameri, Cinzia; Fiorini, Fulvio

2015-01-01

The marketing mix is the combination of the marketing variables that a firm employs with the purpose to achieve the expected volume of business within its market. In the sale of goods, four variables compose the marketing mix (4 Ps): Product, Price, Point of sale and Promotion. In the case of providing services, three further elements play a role: Personnel, Physical Evidence and Processes (7 Ps). The marketing mix must be addressed to the consumers as well as to the employees of the providing firm. Furthermore, it must be interpreted as employees ability to satisfy customers (interactive marketing).

Utility-Marketer Partnerships. An Effective Strategy for Marketing Green Power?

Energy Technology Data Exchange (ETDEWEB)

Bird, L. A. [National Renewable Energy Lab. (NREL), Golden, CO (United States); Brown, E. S. [National Renewable Energy Lab. (NREL), Golden, CO (United States)

2006-04-01

This paper explores whether partnerships between utilities and independent marketers are an effective strategy for marketing green power. We present case studies of voluntary and mandatory partnerships covering green power program design and implementation in both regulated and restructured electricity markets. We also include perspectives (based on interviews) from utilities, marketers, and regulators involved in developing and implementing these partnerships. From these case studies and interviews, we describe lessons learned about developing effective partnerships, including such issues as respective roles in marketing and administration, product branding, and contract and incentive structures. Based on experience to date, strategic partnerships between utilities and marketers can be an effective approach to marketing green power. Partnerships leverage the sales and resource procurement experience of marketers and the utility’s reputation and access to customers. Further, partnerships can create greater incentives for success because marketers have a vested financial interest in maximizing customer participation and green power sales.

Utility-Marketing Partnerships: An Effective Strategy for Marketing Green Power?

Energy Technology Data Exchange (ETDEWEB)

Bird, L. A.; Brown, E. S.

2006-04-01

This paper explores whether partnerships between utilities and independent marketers are an effective strategy for marketing green power. We present case studies of voluntary and mandatory partnerships covering green power program design and implementation in both regulated and restructured electricity markets. We also include perspectives (based on interviews) from utilities, marketers, and regulators involved in developing and implementing these partnerships. From these case studies and interviews, we describe lessons learned about developing effective partnerships, including such issues as respective roles in marketing and administration, product branding, and contract and incentive structures. Based on experience to date, strategic partnerships between utilities and marketers can be an effective approach to marketing green power. Partnerships leverage the sales and resource procurement experience of marketers and the utility?s reputation and access to customers. Further, partnerships can create greater incentives for success because marketers have a vested financial interest in maximizing customer participation and green power sales.

EU effect: Exporting emission standards for vehicles through the global market economy.

Science.gov (United States)

Crippa, M; Janssens-Maenhout, G; Guizzardi, D; Galmarini, S

2016-12-01

Emission data from EDGAR (Emissions Database for Global Atmospheric Research), rather than economic data, are used to estimate the effect of policies and of the global exports of policy-regulated goods, such as vehicles, on global emissions. The results clearly show that the adoption of emission standards for the road transport sector in the two main global markets (Europe and North America) has led to the global proliferation of emission-regulated vehicles through exports, regardless the domestic regulation in the country of destination. It is in fact more economically convenient for vehicle manufacturers to produce and sell a standard product to the widest possible market and in the greatest possible amounts. The EU effect (European Union effect) is introduced as a global counterpart to the California effect. The former is a direct consequence of the penetration of the EURO standards in the global markets by European and Japanese manufacturers, which effectively export the standard worldwide. We analyze the effect on PM 2.5 emissions by comparing a scenario of non-EURO standards against the current estimates provided by EDGAR. We find that PM 2.5 emissions were reduced by more than 60% since the 1990s worldwide. Similar investigations on other pollutants confirm the hypothesis that the combined effect of technological regulations and their diffusion through global markets can also produce a positive effect on the global environment. While we acknowledge the positive feedback, we also demonstrate that current efforts and standards will be totally insufficient should the passenger car fleets in emerging markets reach Western per capita figures. If emerging countries reach the per capita vehicle number of the USA and Europe under current technological conditions, then the world will suffer pre-1990 emission levels. Copyright © 2016 Elsevier Ltd. All rights reserved.

Sales and operations planning

DEFF Research Database (Denmark)

Kjellsdotter, Linea; Dukovska-Popovska, Iskra; Kaipia, Riikka

2015-01-01

This paper investigates sales and operations planning (S&OP) at four Scandinavian industrial food producers in order to explore how the use of S&OP might help leaders to deal with the challenges set by the planning environment. Variables connected to the product and market, e.g., frequency of new...

Endogenous choice of bank liquidity: the role of fire sales

OpenAIRE

Acharya, Viral; Song Shin, Hyun; Yorulmazer, Tanju

2009-01-01

Banks’ liquidity is a crucial determinant of the adversity of banking crises. In this paper, we consider the effect of fire sales and entry during crises on banks’ ex-ante choice of liquid asset holdings. We consider a setting with limited pledgeability of risky cash flows relative to safe ones and a differential expertise between banks and outsiders in employing banking assets. When a large number of banks fail, market for assets clears only at fire-sale prices and outsiders enter the market...

Market power in the market for greenhouse gas emission permits - the interplay with the fossil fuel markets

International Nuclear Information System (INIS)

Hagem, Cathrine; Maestad, Ottar

2002-01-01

Implementation of the Kyoto Protocol is likely to leave Russia and other Eastern European countries with market power in the market for emission permits. Ceteris paribus, this will raise the permit price above the competitive permit price. However, Russia is also a large exporter of fossil fuels. A high price on emission permits may lower the producer price on fossil fuels. Thus, if Russia co-ordinates its permit market and fossil fuel market policies, market power will not necessarily lead to a higher permit price. Fossil fuel producers may also exert market power in the permit market, provided they conceive the permit price to be influenced by their production volumes. If higher volumes drive up the permit price Russian fuel producers may become more aggressive relative to their competitors in the fuel markets. If the sale of fuels is co-ordinated with the sale of permits. The result is reversed if high fuel production drives the permit price down. (Author)

Market power in the market for greenhouse gas emission permits - the interplay with the fossil fuel markets

Energy Technology Data Exchange (ETDEWEB)

Hagem, Cathrine; Maestad, Ottar

2002-07-01

Implementation of the Kyoto Protocol is likely to leave Russia and other Eastern European countries with market power in the market for emission permits. Ceteris paribus, this will raise the permit price above the competitive permit price. However, Russia is also a large exporter of fossil fuels. A high price on emission permits may lower the producer price on fossil fuels. Thus, if Russia co-ordinates its permit market and fossil fuel market policies, market power will not necessarily lead to a higher permit price. Fossil fuel producers may also exert market power in the permit market, provided they conceive the permit price to be influenced by their production volumes. If higher volumes drive up the permit price Russian fuel producers may become more aggressive relative to their competitors in the fuel markets. If the sale of fuels is co-ordinated with the sale of permits. The result is reversed if high fuel production drives the permit price down. (Author)

THE EFFECTS OF SWINGS IN GLOBAL WHEAT PRICES ON THE DOMESTIC MARKETS IN AFGHANISTAN

Directory of Open Access Journals (Sweden)

Najibullah Hassanzoy

2016-10-01

Full Text Available The recent shocks in global prices of cereals and the spillover effects of trade restrictive policies adversely affected domestic markets, particularly in the net food importing countries such as Afghanistan. This paper investigates the effects of 2007–2008 spikes in global wheat prices on the dynamics of price transmission and long-run equilibrium relationship between global and domestic wheat markets. The findings indicate that domestic and global wheat markets may be cointegrated in Regime-I (pre-break, Regime-II (post-break and the overall sample period. Moreover, the elasticity of price transmission and speed of adjustment towards the long-run equilibrium are substantially different between the two regimes, i.e., they appear to be larger in Regime-I as compared to Regime-II. Similarly, the effect of a shock in global wheat prices on domestic wheat markets might be long-lasting in Regime-I but transitory in Regime-II. This research underlines the need for mitigating the adverse effect of spikes in global wheat prices on domestic wheat markets in the context of a landlocked net food importing country.

Retail Marijuana Purchases in Designer and Commercial Markets in New York City: Sales Units, Weights, and Prices per Gram

Science.gov (United States)

Sifaneck, Stephen J.; Ream, Geoffrey L.; Johnson, Bruce D.; Dunlap, Eloise

2007-01-01

This paper documents the bifurcation of the market for commercial marijuana from the market for designer marijuana in New York City. Commercial marijuana is usually grown outdoors, imported to NYC, and of average quality. By contrast, several strains of designer marijuana are usually grown indoors from specially-bred strains and carefully handled for maximum quality. The mechanisms for selling include street/park sellers, delivery services, private sales, and storefronts. Retail sales units vary from $5 to $50 and more, but the actual weights and price per gram of retail marijuana purchases lacks scientific precision. Ethnographic staff recruited marijuana purchasers who used digital scales to weigh a purposive sample of 99 marijuana purchases. Results indicate clear differences in price per gram between the purchases of commercial (avg. $8.20/gram) and designer (avg. $18.02/gram) marijuana. Designer purchases are more likely to be made by whites, downtown (Lower East Side/Union Square area), via delivery services, and in units of $10 bags, $50 cubes, and eighth and quarter ounces. Commercial marijuana purchases are more likely to be made by blacks, uptown (Harlem), via street dealers, and in units of $5 and $20 bags. Imported commercial types Arizona and Chocolate were only found uptown, while designer brand names describing actual strains like Sour Diesel and White Widow were only found downtown. Findings indicate clear divisions between commercial and designer marijuana markets in New York City. The extent that these differences may be based upon different THC potencies is a matter for future research. PMID:17055670

Cross-Cultural Selling: Examining the Importance of Cultural Intelligence in Sales Education

Science.gov (United States)

Delpechitre, Duleep; Baker, David S.

2017-01-01

Cross-cultural selling has become an important factor in sales education. In the current competitive business graduate market, students who enter the workforce in frontline customer service positions are expected to perform sales at a higher level. Students that have acquired an education in sales during their undergraduate program have been found…

Global Market Access in the Internet Era: South Africa's Wood Furniture Industry.

Science.gov (United States)

Moodley, Sagren

2002-01-01

Explores the link between Internet connectivity and access to global markets, and uses the South African wood furniture producers as they are integrated into global value chains and exposed to the demands of more sophisticated markets. Articulates policy recommendations to promote greater diffusion of e-commerce technologies in the wood furniture…

76 FR 5201 - Notice of Realty Action: Competitive Sale of Public Lands in Monterey County, CA

Science.gov (United States)

2011-01-28

... interested bidders must submit written sealed bids equal to, or greater than, the appraised fair market value... County. Parcel one is proposed for sale at the appraised fair market value of $68,200. Parcel Two T. 24S... County. Parcel two is proposed for sale at the appraised fair market value of $68,200. The public lands...

Impact of Global Financial Crisis on Nigerian Stock Market | Onuoha ...

African Journals Online (AJOL)

Impact of Global Financial Crisis on Nigerian Stock Market. ... that the global financial crisis measured by currency crisis, credit crisis, liquidity crisis, ... relevant regulatory authorities should use the financial stress index (FSI) as proposed by ...

Sales promotions and channel coordination

NARCIS (Netherlands)

B. Wierenga (Berend); H. Soethoudt (Han)

2009-01-01

textabstractConsumer sales promotions are usually the result of the decisions of two marketing channel parties, the manufacturer and the retailer. In making these decisions, each party normally follows its own interest: i.e. maximizes its own profit. Unfortunately, this results in a suboptimal

Personality and Situational Factors Influencing the Advertising Sales Interaction.

Science.gov (United States)

Scarfo, Lauranell; Rogus, Mary T.

Focusing on situational and personality factors as predictors of two common types of sales behavior (the customer-oriented/marketing approach, and the adversarial/bottom-line approach), a study conducted a national survey of advertising sales people and media buyers in the summer and fall of 1987. A total of 3669 questionnaires were sent to…

The production and sales of anti-tuberculosis drugs in China.

Science.gov (United States)

Huang, Yang-Mu; Zhao, Qi-Peng; Ren, Qiao-Meng; Peng, Dan-Lu; Guo, Yan

2016-10-04

Tuberculosis (TB) is a major infectious disease globally. Adequate and proper use of anti-TB drugs is essential for TB control. This study aims to study China's production capacity and sales situation of anti-TB drugs, and to further discuss the potential for China to contribute to global TB control. The production data of anti-TB drugs in China from 2011 to 2013 and the sales data from 2010 to 2014 were extracted from Ministry of Industry and Information Technology database of China and IMS Health database, respectively. The number of drugs was standardized to the molecular level of the key components before calculating. All data were described and analyzed by Microsoft Excel. First-line drugs were the majority in both sales (89.5 %) and production (92.3 %) of anti-TB drugs in China. The production of rifampicin held the majority share in active pharmaceutical ingredients (APIs) and finished products, whilst ethambutol and pyrazinamide were the top two sales in finished products. Fixed-dose combinations only held small percentages in total production and sales weight, though a slight increase was observed. The production and sales of streptomycin showed a tendency of decrease after 2012. The trends and proportion of different anti-TB drugs were similar in production and sales, however, the production weight was much larger than that of sales, especially for rifampicin and isoniazid. First-line drugs were the predominant medicine produced and used in China. While the low production and sales of the second-line TB drugs and FDCs rose concerns for the treatment of multiple drug resistant TB. The redundant production amount, as well as the prompt influence of national policy on drug production and sales, indicated the potential for China to better contribute to global TB control.

76 FR 3679 - Market Test of Marketing Mail Made Easy

Science.gov (United States)

2011-01-20

... POSTAL REGULATORY COMMISSION [Docket No. MT2011-3; Order No. 649] Market Test of Marketing Mail... recently-filed Postal Service proposal to conduct a 2-year market test involving the sale of Marketing Mail..., 2011. ADDRESSES: Submit comments electronically via the Commission's Filing Online system at http://www...

Investors’ Risk Appetite and Global Financial Market Conditions

OpenAIRE

Brenda Gonzalez-Hermosillo

2008-01-01

A structural vector autoregression model is developed to analyze the dynamics of bond spreads among a sample of mature and developing countries during periods of financial stress in the last decade. The model identifies and quantifies the contribution on bond spreads from global market conditions (including funding liquidity, market liquidity, as well as credit and volatility risks), contagion effects, and idiosyncratic factors. While idiosyncratic factors explain a large amount of the change...

Market Values Summary/December Market Review/Current Market Data

International Nuclear Information System (INIS)

Anon.

1995-01-01

A summary of financial data for the 1994 uranium market is provided. Price ranges for the restricted and unrestricted markets, conversion, and separative work are listed. Detailed transactions are listed for enrichment services, enriched uranium product, sales and loans, uranium supply and demand, conversion supply and demand, and separative work supply and demand. Previous 6-month and yearly values are noted. A table of market values expressed in selected currencies is also provided

USE OF THE INSTRUMENTS OF SALES IMPROVEMENT IN THE NEIGHBOURHOOD STORES

Directory of Open Access Journals (Sweden)

Sandra Mrvica MAĐARAC

2017-05-01

Full Text Available The retail market in the Republic of Croatia has considerably changed during several last years by entering of large European hypermarkets and by opening a great number of shopping centres. This particularly affected the business of small independent retailers that are due to price uncompetitiveness difficult to cope with competition from hypermarkets. Sales success depends itself on the success of marketing program of a company. Improving sales brings a whole range of benefits to both producers and consumers and consists of a set of different incentives that are mainly short-term, designed to encourage faster and greater purchasing of certain products or services. Through well thought entrepreneurial approach and the use of methods for improving sales, neighbourhood stores could contribute through their business strategy to their competitiveness. Gaining customer loyalty, creating a personal relationship with customers, rewarding of loyal customers, promoting new products, helping the buyer in purchasing are some of the ways of improving neighbourhood store sales. The paper presents research results to which extent neighborhood stores in Osijek-Baranya County use instruments of sales improvement in order to enhance their sales and relationship with customers.

BEFORE THE SALE RIGHTS TO AGRICULTURAL LAND

Directory of Open Access Journals (Sweden)

KUSTOVSKA О.

2017-05-01

Full Text Available One of the most important problems of the Ukrainian economy is the formation of a civilized land market. We have to admit that the process of formation of private ownership of land in Ukraine entered into a protracted and uncertain nature. Another introduction in Ukraine of the moratorium on sale of agricultural land due to the lack of resolution of many land issues and not sformovat market infrastructure. Because for the majority of producers of agricultural products the sale of lease rights is an innovation. On the sale of lease rights still they are almost not heard, and especially not used in practice, although the possibility of disposal of property rights, which is owned and leasehold, provided by norms of the Civil code of Ukraine. The issue of land bidding (auction is relevant, because the law of Ukraine set the priority of this method of trading in the sale or lease of land. The auction is open and transparent way the exclusion of land resources of the territorial community, that is, eliminates the influence of corruption and receipt of funds in local budgets adds the ability to invest in the economy of human settlements and agriculture. Among the economic benefits to the development industry is not only improving the investment climate, replenishment of budgets of all levels and approaching the level of EU countries in matters of land. Holding of auctions is very attractive from the point of view of filling the local budget, the sale of land has its advantages, namely a quick and significant revenue. The lease right may be alienated in accordance with the current legislation of Ukraine and some legislative solution is not needed. The procedure of land auctions includes the following steps: 1. The organizer of land sales (public authority or local authority determines the list of land plots of state or municipal property and rights thereto, which are exposed at the land auction as separate lots. 2. The decision of a public authority or

Sales will jump 13% during '72

Energy Technology Data Exchange (ETDEWEB)

1972-10-16

Canadian natural gas sales are expected to increase by 13% this year to average 5,875 MMcfd with a growth of 680 MMcfd from 1971. A gain is predicted of about 1% in the domestic market with demand reaching 3,055 MMcfd--more than 1.1 trillion cu ft--paced by consumption in the industrial and commercial segments. Export sales will climb to 2,850 MMcfd with an increase of 14.5% as U.S. purchasers take close to the total authorized permit volumes, which at the end of the year will amount to about 2,930 MMcfd. Export sales will be pegged at this figure until the National Energy Board determines that there is a surplus supply of gas over and above future Canadian requirements available for U.S. purchasers. There are no applications currently before the board and possibly the next one will be made by Canadian Arctic Gas Study Ltd. to move MacKenzie Delta gas to S. markets. The 2 major problems looming over the natural gas industry are those of price and reserves, and both appear capable of solution within a few years.

Vaping versus JUULing: how the extraordinary growth and marketing of JUUL transformed the US retail e-cigarette market.

Science.gov (United States)

Huang, Jidong; Duan, Zongshuan; Kwok, Julian; Binns, Steven; Vera, Lisa E; Kim, Yoonsang; Szczypka, Glen; Emery, Sherry L

2018-05-31

While national surveys showed declines in e-cigarette use in the USA between 2015 and 2016, recent reports indicate that JUUL, a sleekly designed e-cigarette that looks like a USB drive, is increasingly being used by youth and young adults. However, the extent of JUUL's growth and its marketing strategy have not been systematically examined. A variety of data sources were used to examine JUUL retail sales in the USA and its marketing and promotion. Retail store scanner data were used to capture the retail sales of JUUL and other major e-cigarette brands for the period 2011-2017. A list of JUUL-related keywords was used to identify JUUL-related tweets on Twitter; to identify JUUL-related posts, hashtags and accounts on Instagram and to identify JUUL-related videos on YouTube. In the short 3-year period 2015-2017, JUUL has transformed from a little-known brand with minimum sales into the largest retail e-cigarette brand in the USA, lifting sales of the entire e-cigarette category. Its US$150 million retail sales in the last quarter of 2017 accounted for about 40% of e-cigarette retail market share. While marketing expenditures for JUUL were moderate, the sales growth of JUUL was accompanied by a variety of innovative, engaging and wide-reaching campaigns on Twitter, Instagram and YouTube, conducted by JUUL and its affiliated marketers. The discrepancies between e-cigarette sales data and the prevalence of e-cigarette use from surveys highlight the challenges in tracking and understanding the use of new and emerging tobacco products. In a rapidly changing media environment, where successful and influential marketing campaigns can be conducted on social media at little cost, marketing expenditures alone may not fully capture the influence, reach and engagement of tobacco marketing. © Article author(s) (or their employer(s) unless otherwise stated in the text of the article) 2018. All rights reserved. No commercial use is permitted unless otherwise expressly granted.

A global network topology of stock markets: Transmitters and receivers of spillover effects

Science.gov (United States)

Shahzad, Syed Jawad Hussain; Hernandez, Jose Areola; Rehman, Mobeen Ur; Al-Yahyaee, Khamis Hamed; Zakaria, Muhammad

2018-02-01

This paper applies a bivariate cross-quantilogram approach to examine the spillover network structure in the stock markets of 58 countries according to bearish, normal and bullish market scenarios. Our aim is to identify the strongest interdependencies, the directionality of the spillover risk effects, and to detect those equity markets with the potential to cause global systemic risk. The results highlight the role of the US and Canadian equity markets as major spillover transmitters, while the stock markets of Romania, Taiwan and Mexico act mainly as spillover receivers. Particularly strong spillovers are observed from the Canadian and US equity markets towards the Irish market, and from the Brazilian equity market towards the Kenyan equivalent. The equity market networks suggest that only the US equity market can trigger systemic risk on a global scale. Implications of the results are discussed.

On intra-supply chain system with an improved distribution plan, multiple sales locations and quality assurance.

Science.gov (United States)

Chiu, Singa Wang; Huang, Chao-Chih; Chiang, Kuo-Wei; Wu, Mei-Fang

2015-01-01

Transnational companies, operating in extremely competitive global markets, always seek to lower different operating costs, such as inventory holding costs in their intra- supply chain system. This paper incorporates a cost reducing product distribution policy into an intra-supply chain system with multiple sales locations and quality assurance studied by [Chiu et al., Expert Syst Appl, 40:2669-2676, (2013)]. Under the proposed cost reducing distribution policy, an added initial delivery of end items is distributed to multiple sales locations to meet their demand during the production unit's uptime and rework time. After rework when the remaining production lot goes through quality assurance, n fixed quantity installments of finished items are then transported to sales locations at a fixed time interval. Mathematical modeling and optimization techniques are used to derive closed-form optimal operating policies for the proposed system. Furthermore, the study demonstrates significant savings in stock holding costs for both the production unit and sales locations. Alternative of outsourcing product delivery task to an external distributor is analyzed to assist managerial decision making in potential outsourcing issues in order to facilitate further reduction in operating costs.

DYNAMICS AND NEW CHALLENGES IN THE GLOBAL COMMODITY MARKET

Directory of Open Access Journals (Sweden)

MARIA CARTAS

2015-12-01

Full Text Available Global economy and particularly the world production of goods depends to a large extent on the supply of raw materials, of resource inputs extracted from the environment as well as an easy access to them. Commodities play an important part in the growth of global production and in the world trade in goods and services. The access to raw materials is vital for sustaining the productive capacity of the economy and also for satisfying domestic demand for industrial goods. On the other side, increasing demand for commodities and the need for assuring a sustainable supply pose great challenges on the world economy. The issue of raw materials supply represents a high - priority theme in the political agenda of the European Union. The Raw Materials Initiative launched in 2008 by the European Commission is based on three main pillars: - to ensure the access to raw materials on world market at undistorted conditions; - to foster sustainable supply of raw materials from European sources; - to reduce the EU's consumption of primary raw materials. (EC, 2008. To this end, EC has started to take action in order to ensure access to resources and avoid supply shortages. A great deal of attention is being paid to the study of recent developments in the global and particular commodity markets, taking into consideration fundamental aspects as supply concentration, governance of producing countries, the pressure of demand and its impact on prices, material's substitutability, stressing the role of resource consumption efficiency, recycling and substitution of vital raw materials and thus providing policy makers and industry with reliable information on how to efficiently manage resource inputs. This paper is dealing with the main developments which occurred during the past decade or so in the global commodity market, a major driver of the world economy, with particular reference to selected key -markets - as: aluminium, copper, nickel; cotton; corn, meat - swine

Effect of price and in-store promotion on sales: a study of distinct regions in an emerging market

OpenAIRE

Sanchez, Juan Machado

2016-01-01

Increasing competition caused by globalization, high growth of some emerging markets and stagnation of developed economies motivate Consumer Packaged Goods (CPGs) manufacturers to drive their attention to emerging markets. These companies are expected to adapt their marketing activities to the particularities of these markets in order to succeed. In a country classified as emerging market, regions are not alike and some contrasts can be identified. In addition, divergences of marketing variab...

Trends in point-of-sale tobacco marketing around college campuses: Opportunities for enhanced tobacco control efforts.

Science.gov (United States)

Wagoner, Kimberly G; Sutfin, Erin L; Song, Eunyoung Y; King, Jessica L; Egan, Kathleen L; Reboussin, Beth; Debinski, Beata; Spangler, John; Wolfson, Mark

2018-04-01

Colleges have implemented policies to limit tobacco use on-campus; however, the off-campus environment is often overlooked in tobacco control efforts. We assessed availability, marketing, and promotion of cigarettes, snus, and traditional smokeless tobacco (SLT) in a sample of communities surrounding 11 college campuses in North Carolina and Virginia. Between January-March of 2011, 2012 and 2013, 481 tobacco-selling retailers, including convenience stores, pharmacies and supermarkets, located near campuses were assessed. Trained observers completed annual point-of-sale assessments. The percentage of stores selling (81.4% to 58.6%; p < .0001) and advertising snus (80.1% to 53.11%; p < .0001) significantly decreased over time. Convenience stores increased promotions of cigarettes (65.4% to 72.8%; p = 0.04) and SLT (3.1% to 23.3%; p = 0.02). Off-campus environments have abundant tobacco availability and marketing. Colleges should collaborate with state and local tobacco control advocates to address tobacco promotion near campuses to potentially decrease product appeal and access among young adults.

Sales promotion and channel coordination

NARCIS (Netherlands)

Wierenga, B.; Soethoudt, J.M.

2010-01-01

Consumer sales promotions are usually the result of the decisions of two marketing channel parties, the manufacturer and the retailer. In making these decisions, each party normally follows its own interest: i.e. maximizes its own profit. Unfortunately, this results in a suboptimal outcome for the

Using Sales Management Students to Manage Professional Selling Students in an Innovative Active Learning Project

Science.gov (United States)

Young, Joyce A.; Hawes, Jon M.

2013-01-01

This paper describes an application of active learning within two different courses: professional selling and sales management. Students assumed the roles of sales representatives and sales managers for an actual fund-raiser--a golf outing--sponsored by a student chapter of the American Marketing Association. The sales project encompassed an…

Key determinants of managing the marketing asset of global companies

OpenAIRE

Tatyana Tsygankova; Roman Ponomarenko

2016-01-01

As a result of organization and summarization of key concepts of evolution of the marketing tools of global companies, the authors determined the role of the marketing assets in the system of modern marketing management (as a dialectically higher stage of development of the analyzed tools, which will allow overcoming the antagonistic contradiction of “P- and C-vectors” of their development). The article identified the optimal set of key elements of the system of marketing assets, which are th...

Global challenges and perspectives of marketing of healthy food products

Directory of Open Access Journals (Sweden)

Mitić Sanja

2012-01-01

Full Text Available This paper deals with global trends of healthy food market growth, Serbian export potential as well as with the importance and role of positioning and other marketing strategies in this field. Secondary data will be used for identifying characteristics and range of healthy food market on a global level and key segments. In that context, the economic importance and export potential of this sector in Serbia will be discussed. Food sector accounts for high percentage of total Serbian export. Yet, those products are of low added value, neither branded nor packed. In order to position producers of healthy food on an international market successfully, strength and weaknesses of domestic production and export will be identified as well as measures for its promotion. In this paper, literature review in field of food positioning and marketing will be presented. Various positioning strategies of healthy food will be discussed from the aspect of branding, country of origin image, marketing mix instruments, with special emphasis on promotion and product labelling. Special part of paper will be dedicated to specific aspects of buying and food consumption behaviour. This behaviour is under the influence of numerous factors, both personal and sociodemographic, which will be analyzed in order to identify adequate positioning strategies. At the end, recommendations for successfully healthy food positioning on an international market will be given. We will present ways of improving marketing strategies regarding exploiting identified chances on an international market.

76 FR 6154 - Notice of Realty Action: Modified Competitive Bid Sale of Public Lands in Santa Cruz County, CA

Science.gov (United States)

2011-02-03

... fair market value of $53,000. The sale will be conducted as a modified competitive bid auction, whereby... than the Federally approved fair market value of $53,000. Each sealed bid must include a certified... values in the land proposed for sale. The proposed sale would include the conveyance of both the surface...

Solution to Detect, Classify, and Report Illicit Online Marketing and Sales of Controlled Substances via Twitter: Using Machine Learning and Web Forensics to Combat Digital Opioid Access

Science.gov (United States)

Klugman, Josh; Kuzmenko, Ella; Gupta, Rashmi

2018-01-01

Background On December 6 and 7, 2017, the US Department of Health and Human Services (HHS) hosted its first Code-a-Thon event aimed at leveraging technology and data-driven solutions to help combat the opioid epidemic. The authors—an interdisciplinary team from academia, the private sector, and the US Centers for Disease Control and Prevention—participated in the Code-a-Thon as part of the prevention track. Objective The aim of this study was to develop and deploy a methodology using machine learning to accurately detect the marketing and sale of opioids by illicit online sellers via Twitter as part of participation at the HHS Opioid Code-a-Thon event. Methods Tweets were collected from the Twitter public application programming interface stream filtered for common prescription opioid keywords in conjunction with participation in the Code-a-Thon from November 15, 2017 to December 5, 2017. An unsupervised machine learning–based approach was developed and used during the Code-a-Thon competition (24 hours) to obtain a summary of the content of the tweets to isolate those clusters associated with illegal online marketing and sale using a biterm topic model (BTM). After isolating relevant tweets, hyperlinks associated with these tweets were reviewed to assess the characteristics of illegal online sellers. Results We collected and analyzed 213,041 tweets over the course of the Code-a-Thon containing keywords codeine, percocet, vicodin, oxycontin, oxycodone, fentanyl, and hydrocodone. Using BTM, 0.32% (692/213,041) tweets were identified as being associated with illegal online marketing and sale of prescription opioids. After removing duplicates and dead links, we identified 34 unique “live” tweets, with 44% (15/34) directing consumers to illicit online pharmacies, 32% (11/34) linked to individual drug sellers, and 21% (7/34) used by marketing affiliates. In addition to offering the “no prescription” sale of opioids, many of these vendors also sold other

Organic Centre Wales Factsheet 20: Understanding the consumer and increasing sales

OpenAIRE

Anon,

2004-01-01

This Factsheet summarises the findings of the Taylor Nelson Sofres report: ‘Organic Food: Understanding the Consumer and Increasing Sales’. Issues covered are retail sales, market trends, household spending, marketing recommendations and a list of marketing support contacts for Welsh organic businesses.

Global Wind Report. Annual market update 2010

International Nuclear Information System (INIS)

Pullen, A.; Sawyer, S.

2011-04-01

GWEC's annual report is the authoritative source of information on wind power markets around the world. The Global Wind 2010 Report contains installation figures for over 70 countries for the 2010 record year, as well as a five-year forecast up to 2015 and detailed chapters on the key countries.

A Tri-Country Marketing Project--Preparing Students for the Realities of a Global Marketplace

Science.gov (United States)

Freeman, Ina; Knight, Peter; Butt, Irfan

2011-01-01

With rapidly increasing globalization, business students are required to understand complex global markets and adapt to the rapid changes in the global landscape. This paper discusses a project where students from International Marketing courses in Pakistan, the United States, and France used an interactive platform as a base to jointly explore…

75 FR 67393 - Notice of Realty Action: Direct Sale of Public Lands in Santa Barbara County, CA

Science.gov (United States)

2010-11-02

... respective adjacent land owner for the appraised fair market value. The adjacent landowners are Acquistapace... County. Proposed for sale to West Bay LLC, for the appraised fair market value of $8,000.00. Parcel No. 2... County. Proposed for sale to Leo Moore Trust, for the appraised fair market value $1,150.00. Parcel No. 3...

ASSESSING INTERNATIONAL MARKET SEGMENTATION APPROACHES: RELATED LITERATURE AT A GLANCE AND SUGGESSTIONS FOR GLOBAL COMPANIES

OpenAIRE

Nacar, Ramazan; Uray, Nimet

2015-01-01

With the increasing role of globalization, international market segmentation has become a critical success factor for global companies, which aim for international market expansion. Despite the practice of numerous methods and bases for international market segmentation, international market segmentation is still a complex and an under-researched area. By considering all these issues, underdeveloped and under-researched international market segmentation bases such as social, cultural, psychol...

Major multinational food and beverage companies and informal sector contributions to global food consumption: implications for nutrition policy

Directory of Open Access Journals (Sweden)

Yach Derek

2011-08-01

Full Text Available Abstract Background In recent years, 10 major multinational food and beverage companies have worked together within the International Food and Beverage Alliance (IFBA to increase their commitments to public health. Current IFBA commitments include initiatives to improve the nutrition quality of products and how these products are advertised to children. The impact and magnitude of IFBA member contributions to the total market share of packaged foods and beverages consumed remain incompletely understood, however. Methods In order to evaluate this impact, we examined packaged food and soft drink company shares provided by Euromonitor, an international independent market analysis company. Packaged foods include baby food, bakery, canned/preserved food, chilled/processed food, confectionery, dairy, dried processed food, frozen processed food, ice cream, meal replacement, noodles, oils and fats, pasta, ready meals, sauces, dressings and condiments, snack bars, soup, spreads, and sweet and savoury snacks. Soft drinks include carbonates, packaged fruit/vegetable juice, bottled water, functional drinks, concentrates, ready-to-drink tea, ready-to-drink coffee and Asian specialty drinks. We calculated the market shares for IFBA companies, globally and within nine countries--the US, China, India, Egypt, South Africa, Brazil, Mexico, Turkey and the UK. Results Worldwide, the top ten packaged food companies account for 15.2% of sales, with each individual company contributing less than 3.3%. The top ten soft drink companies account for 52.3% of sales worldwide; Coca-Cola and PepsiCo lead with 25.9% and 11.5% of sales, respectively. Conclusions Although the top ten soft drink companies account for half of global sales, the top ten packaged food companies account for only a small proportion of market share with most individual companies contributing less than 3.3% each. Major multinational companies need to be joined by the myriad of small- and medium

Major multinational food and beverage companies and informal sector contributions to global food consumption: implications for nutrition policy

Science.gov (United States)

2011-01-01

Background In recent years, 10 major multinational food and beverage companies have worked together within the International Food and Beverage Alliance (IFBA) to increase their commitments to public health. Current IFBA commitments include initiatives to improve the nutrition quality of products and how these products are advertised to children. The impact and magnitude of IFBA member contributions to the total market share of packaged foods and beverages consumed remain incompletely understood, however. Methods In order to evaluate this impact, we examined packaged food and soft drink company shares provided by Euromonitor, an international independent market analysis company. Packaged foods include baby food, bakery, canned/preserved food, chilled/processed food, confectionery, dairy, dried processed food, frozen processed food, ice cream, meal replacement, noodles, oils and fats, pasta, ready meals, sauces, dressings and condiments, snack bars, soup, spreads, and sweet and savoury snacks. Soft drinks include carbonates, packaged fruit/vegetable juice, bottled water, functional drinks, concentrates, ready-to-drink tea, ready-to-drink coffee and Asian specialty drinks. We calculated the market shares for IFBA companies, globally and within nine countries--the US, China, India, Egypt, South Africa, Brazil, Mexico, Turkey and the UK. Results Worldwide, the top ten packaged food companies account for 15.2% of sales, with each individual company contributing less than 3.3%. The top ten soft drink companies account for 52.3% of sales worldwide; Coca-Cola and PepsiCo lead with 25.9% and 11.5% of sales, respectively. Conclusions Although the top ten soft drink companies account for half of global sales, the top ten packaged food companies account for only a small proportion of market share with most individual companies contributing less than 3.3% each. Major multinational companies need to be joined by the myriad of small- and medium-sized enterprises in developing and

Major multinational food and beverage companies and informal sector contributions to global food consumption: implications for nutrition policy.

Science.gov (United States)

Alexander, Eleanore; Yach, Derek; Mensah, George A

2011-08-01

In recent years, 10 major multinational food and beverage companies have worked together within the International Food and Beverage Alliance (IFBA) to increase their commitments to public health. Current IFBA commitments include initiatives to improve the nutrition quality of products and how these products are advertised to children. The impact and magnitude of IFBA member contributions to the total market share of packaged foods and beverages consumed remain incompletely understood, however. In order to evaluate this impact, we examined packaged food and soft drink company shares provided by Euromonitor, an international independent market analysis company. Packaged foods include baby food, bakery, canned/preserved food, chilled/processed food, confectionery, dairy, dried processed food, frozen processed food, ice cream, meal replacement, noodles, oils and fats, pasta, ready meals, sauces, dressings and condiments, snack bars, soup, spreads, and sweet and savoury snacks. Soft drinks include carbonates, packaged fruit/vegetable juice, bottled water, functional drinks, concentrates, ready-to-drink tea, ready-to-drink coffee and Asian specialty drinks. We calculated the market shares for IFBA companies, globally and within nine countries--the US, China, India, Egypt, South Africa, Brazil, Mexico, Turkey and the UK. Worldwide, the top ten packaged food companies account for 15.2% of sales, with each individual company contributing less than 3.3%. The top ten soft drink companies account for 52.3% of sales worldwide; Coca-Cola and PepsiCo lead with 25.9% and 11.5% of sales, respectively. Although the top ten soft drink companies account for half of global sales, the top ten packaged food companies account for only a small proportion of market share with most individual companies contributing less than 3.3% each. Major multinational companies need to be joined by the myriad of small- and medium-sized enterprises in developing and implementing programs to improve the

Measuring the Impact of Economic Crisis to the Greek Vehicle Market

Directory of Open Access Journals (Sweden)

Evanthia A. Nanaki

2018-02-01

Full Text Available The fallout of the global economic crisis has impacted Greece severely as the austerity measures that were implemented since 2009 have had a devastating effect on poverty and the level of living. The financial agreement of the Greek government with the International Monetary Fund (IMF gave rise to a deep recession phase in the Greek market that started in early 2008. The automobile industry is among the sectors that have been severely affected by the economic crisis. Given that the demand for cars fell sharply and that the Greek car market is facing serious problems, mapping and understanding them can provide useful input to the Greek vehicle market. Regression analysis is being employed, and the interrelations of different variables, such as net disposable income, unemployment rate, fuel prices, the Greek crisis, loans directed to the vehicle market, as well as the inflation rate for the period of 2000–2016, are investigated. Analyzing the factors affecting car sales can provide policy-makers with knowledge in order to take legislative and economic measures, so as to boost sales of new environmental friendly vehicles not only in Greece, but in all EU states.

41 CFR 102-38.105 - Under what conditions may we negotiate sales of personal property?

Science.gov (United States)

2010-07-01

... property when— (a) The personal property has an estimated fair market value that does not exceed $15,000... may we negotiate sales of personal property? 102-38.105 Section 102-38.105 Public Contracts and... REGULATION PERSONAL PROPERTY 38-SALE OF PERSONAL PROPERTY Sales Process Negotiated Sales § 102-38.105 Under...

76 FR 16812 - Notice of Realty Action: Modified Competitive Bid Sale of Public Land in Santa Clara County, CA

Science.gov (United States)

2011-03-25

... County, California, for not less than the appraised fair market value of $41,000. The sale will be... fair market value of $41,000. Each sealed bid must include a certified check, money order, bank draft... concluded there are no known mineral values in the land proposed for sale. The proposed sale would include...

Features of competition and development of markets in an age of globalized economy

Directory of Open Access Journals (Sweden)

Dr.Sc. Skender Kërçuku

2011-12-01

Full Text Available The fall of communism in Eastern Europe in the beginning of the 90-ies of the 20th century marked the beginning of a historical process of triumph of market economy in a wide geographical area and a large population, which had to have an influence on global developments. This age is characterized not only by a comprehensive ruling of capitalist market economy, but also by a series of important structural changes in economies of various countries, national and international mechanisms of market functioning, and relevant institutions thereto. Distinct authors have various opinions on characteristics and positive and negative outcomes of a globalized economy era. Some consider the globalization of world economy as a quantitative and qualitative expansion of market economy throughout the world, similar to the situation before the World War I. Other more serious authors consider the globalization of world economy as a new qualitative era, with important consequences on many areas.

Marketing plan for a web shop business

OpenAIRE

Koskivaara, Leonilla

2014-01-01

Internet has changed the buying behavior of consumers during the past years and companies need to adapt to the changes. Web shop business is an important sales channel of today’s companies. Advantages of a web shop business include cost effectiveness and potential to do business globally. Challenges of a web shop business include search engine optimization and running both, a retail store and a web shop at the same time. Social media has become an important marketing channel and has bec...

Norwegian gas sale in an international perspective - future-directed organization

International Nuclear Information System (INIS)

Saga, B.P.

1996-01-01

This paper deals with future organization of the Norwegian gas sale. The author gives at first a brief review of the Norwegian gas sale, and then a discussion on which type of criteria being based on by evaluation of models for the Norwegian gas sale. A comparison on which type of criteria used in other gas supplying countries is discussed. The author discusses tendencies of development in the international market including Europe, and is questioning if the existing system of gas sale is prepared to meet future challenges. Several types of proposals are presented to solve these challenges. 5 figs

Pengaruh Sales Promotion pada Keputusan Pemilihan Sebuah Wedding Organizer Studi Kasus: Segmentasi Kalangan Atas di Jakarta

Directory of Open Access Journals (Sweden)

Ina Melati

2014-05-01

Full Text Available Sales promotion is almost always used as a marketing tool that is potential to increase sales of a product. Nevertheless, the reality is totally different because of differences in segmentation and characteristics of the product or service that will be sold should be a concern for marketers. It turns out that not all segmentations will be loyal to a product/service because of sales promotion, take one example: when upper class customers in choosing a wedding organizer. With etnography study and in depth interview, consumer insight is obtained about their opinion on sales promotion.

Impact of global investment processes on ukrainian share market

Directory of Open Access Journals (Sweden)

O.К. Zotsenko

2015-03-01

Full Text Available The paper investigates the effects of financial and investment processes on the Ukrainian share market. The research analyzed and estimated investment climate in Ukraine. The study highlights a comparison of the domestic share market with share markets of other countries. In terms of share capitalization of listed companies in the GDP determined that equity is the most developed in the USA and UK. Largest share markets with highest capitalization rate characterized. The regional distribution of the share market capitalization by continents are shown. The study of the dynamics of Ukrainian and global share indexes revealed that the Ukrainian share market indexes show a constant volatility and unpredictability. Correlation Ukrainian stock indexes with indexes in Europe, Russia and America is very weak, which is a very negative trend of the stock market of Ukraine. The key problems and risks of the domestic investments are defined which are consequences of downturn in the Ukrainian share market.

A systematic review of store audit methods for assessing tobacco marketing and products at the point of sale.

Science.gov (United States)

Lee, Joseph G L; Henriksen, Lisa; Myers, Allison E; Dauphinee, Amanda L; Ribisl, Kurt M

2014-03-01

Over four-fifths of reported expenditures for marketing tobacco products occur at the retail point of sale (POS). To date, no systematic review has synthesised the methods used for surveillance of POS marketing. This review sought to describe the audit objectives, methods and measures used to study retail tobacco environments. We systematically searched 11 academic databases for papers indexed on or before 14 March 2012, identifying 2906 papers. Two coders independently reviewed each abstract or full text to identify papers with the following criteria: (1) data collectors visited and assessed (2) retail environments using (3) a data collection instrument for (4) tobacco products or marketing. We excluded papers where limited measures of products and/or marketing were incidental. Two abstractors independently coded included papers for research aims, locale, methods, measures used and measurement properties. We calculated descriptive statistics regarding the use of four P's of marketing (product, price, placement, promotion) and for measures of study design, sampling strategy and sample size. We identified 88 store audit studies. Most studies focus on enumerating the number of signs or other promotions. Several strengths, particularly in sampling, are noted, but substantial improvements are indicated in the reporting of reliability, validity and audit procedures. Audits of POS tobacco marketing have made important contributions to understanding industry behaviour, the uses of marketing and resulting health behaviours. Increased emphasis on standardisation and the use of theory are needed in the field. We propose key components of audit methodology that should be routinely reported.

7 CFR 767.153 - Sale of real estate inventory property.

Science.gov (United States)

2010-01-01

....153 Sale of real estate inventory property. (a) Pricing. (1) The Agency will advertise property for sale at its market value, as established by an appraisal obtained in accordance with § 761.7. (2... prorated between the Agency and the purchaser based on the date the Agency conveys title to the purchaser...

Impact of sales promotion on purchase decision of consumers: An application in tourism sector

OpenAIRE

Hülya Bakırtaş

2013-01-01

Sales promotion is generally used to increase sales in the short term by businesses and especially used widely to influence consumers by businesses and agents of the consumer good markets. To identify and select the appropriate sales promotion techniques for businesses is an important decision. In the context businesses should well know target customers and decide to appropriate sales promotion techniques. This research evaluates impact on purchase decision of consumers of sales promotional t...

Regression Models for Market-Shares

DEFF Research Database (Denmark)

Birch, Kristina; Olsen, Jørgen Kai; Tjur, Tue

2005-01-01

On the background of a data set of weekly sales and prices for three brands of coffee, this paper discusses various regression models and their relation to the multiplicative competitive-interaction model (the MCI model, see Cooper 1988, 1993) for market-shares. Emphasis is put on the interpretat......On the background of a data set of weekly sales and prices for three brands of coffee, this paper discusses various regression models and their relation to the multiplicative competitive-interaction model (the MCI model, see Cooper 1988, 1993) for market-shares. Emphasis is put...... on the interpretation of the parameters in relation to models for the total sales based on discrete choice models.Key words and phrases. MCI model, discrete choice model, market-shares, price elasitcity, regression model....

Marketing and sales planning in the energy economy - too detailed, too expensive and of no avail?; Marketing- und Vertriebsplanung in der Energiewirtschaft - zu detailliert, zu teuer und ohne Nutzen?

Energy Technology Data Exchange (ETDEWEB)

Schenkel, B. [Celesio AG, Stuttgart (Germany); Lueers, T. [Prof. Homburg und Partner, Mannheim (Germany)

2008-01-15

Every year an important task returns to the sales departments, that is, putting target figures together for the coming year. While there was a time when many energy managers had evidently resigned to the annual ritual of short and medium-term operative marketing and sales planning, more recently it has increasingly been called into question again. A frequently heard objection is that the effort invested in planning stands in no reasonable relation to the benefit that can later be derived from the figures. Preparing the figures is considered laborious, their value insignificant and their validity in today's dynamic world usually short-lived. However a recent study shows that power supply companies are often not up to the mark in handling this planning instrument. The authors explain how it can be redesigned to make it an effective control instrument.

76 FR 32231 - International Business Machines (IBM), Sales and Distribution Business Unit, Global Sales...

Science.gov (United States)

2011-06-03

... for the workers and former workers of International Business Machines (IBM), Sales and Distribution... reconsideration alleges that IBM outsourced to India and China. During the reconsideration investigation, it was..., Armonk, New York. The subject worker group supply computer software development and maintenance services...

Marketing strategies of the power industry. Marketingstrategien in der Elektrizitaetswirtschaft

Energy Technology Data Exchange (ETDEWEB)

Haas, L.

1975-01-01

Electricity-supply companies have been making efforts for a long time, using price policy, to stimulate the consumption during low operation periods and to extend the sale altogether. In the budgetary field, these efforts were successful due to the technical development of electrical storage heating. Today already 6% of all households use electrical storage heating in their rooms. If the public utilities want to hold their own on the heating market on which competition is stiff due to competing energy sources, they must pay more attention to all instruments of sales policy than they have until now. Farsighted utilities have already adjusted their policy to marketing-political aims. Regarding the increasing importance of marketing strategies for sales development of the electricity industry a survey about the marketing activities by the utilities might be of interest. The essay is based upon an interview with 32 public utilities and analyses some marketing strategies already in use thus trying to show the possibilities and limits of sales promotion. As marketing-strategic possibilities, price policy, sales methods, product policy, and communication policy are discussed in detail.

Sales Territory Management and Distributor Performance in the Telecommunications Industry in Ghana

Directory of Open Access Journals (Sweden)

Isaac TWENEBOAH-KODUAH

2016-10-01

Full Text Available The mobile telecommunications in Ghana is a highly competitive market which faces a problem of retaining their customers due to low switching cost. The purpose of this study was to investigate sales territory management and distributor performance of Vodafone in Sunyani. The population for the study was staff and retailers of Vodafone product and services. Multi-Stage sampling approach was employed for the study. A well-structured questionnaire and interview guide were used in collecting data from the respondents. Descriptive statistics, One Sample t-test, Kendall’s Coefficient of Concordance and Pearson Correlation Matrix were used to analyse the data. Results revealed that there was effective supervision of the sales territory representatives by the sales managers. The retailer’s confirmed the receipt of their requested orders from the distributor when the need arose. The sales territory representatives confirmed that sales managers involved them in developing new or adjusted territory plans for effective distribution. This study suggests that the key distributor should restructure their distribution strategy for better market penetration. Vodafone should do more to support the distributor in terms of logistics and intensify sales training for the sales territory representatives. Furthermore, the study prescribed five generic factors to serve as best practices for distributor management of any organisation.

Applicability of Markets to Global Scheduling in Grids: Critical Examination of General Equilibrium Theory and Market Folklore

Science.gov (United States)

Nakai, Junko; VanDerWijngaart, Rob F.

2003-01-01

Markets are often considered superior to other global scheduling mechanisms for distributed computing systems. This claim is supported by: a casual observation from our every-day life that markets successfully equilibrate supply and demand, and the features of markets which originate in the general equilibrium theory, e.g., efficiency and the lack of necessity of 2 central controller. This paper describes why such beliefs in markets are not warranted. It does so by examining the general equilibrium theory, in terms of scope, abstraction, and interpretation. Not only does the general equilibrium theory fail to provide a satisfactory explanation of actual economies, including a computing-resource economy, it also falls short of supplying theoretical foundations for commonly held views of market desirability. This paper also points out that the argument for the desirability of markets involves circular reasoning and that the desirability can be established only vis-a-vis a scheduling goal. Finally, recasting the conclusion of Arrow's Impossibility Theorem as that for global scheduling, we conclude that there exists no market-based scheduler that is rational (in the sense defined in microeconomic theory), takes into account utility of more than one user, and yet yields a Pareto-optimal outcome for arbitrary user utility functions.

Global Trends and Development Prospects for Oil and the Oil Products Market

Directory of Open Access Journals (Sweden)

Maria Dorozhkina

2006-03-01

Full Text Available This article discusses the important issue of the development of the global market of oil and oil products. It offers an overview of how this market was formed and its current status, classification, location and potential of countries in the oil and oil processing business. It analyzes the Ukrainian oil products market. The article discusses the shortcomings and strategic areas for the development of Ukraine’s oil transport system. It presents an optimum method for creating integration groups in order to develop the oil processing business in Ukraine for the future. The article considers the main trends and outlines development prospects for the global oil and oil products market.

Shopping Orientation And Sales Promotion On Sales Purchase Intention At Blackberry Messenger Group Clothing Sales In Manado

OpenAIRE

Suratman, Richo Eko

2015-01-01

Online shopping becomes a new phenomenon in the society due to the various benefits offered. Blackberry Messenger (BBM) as a chatting application began to be used by marketer to promote their products and to attract customers through the BBM group of online shop. People in Manado tend to fashionable, stylish, up to date about the trend, and consumptive, and therefore affect the consumer purchase intention. There are some factors which affect sales purchase intention some of them are shopping ...

Globalization, Publishing, and the Marketing of “Hispanic” Identities

Directory of Open Access Journals (Sweden)

Jill Robbins

2014-06-01

Full Text Available My article explores the complex Spanish reaction to recent changes in the Spanish-language publishing business as indicative of an ambivalence toward Spain’s place in the new global order, particularly by liberal intellectuals who associate books and bookstores with resistance and solidarity. The purchase of important Spanish publishers by international media conglomerates also implies to some a loss of national identity and cultural values, at the same time as the internationalization of the publishing business represents Spain’s incorporation into the European community and the world economy. The European Union, however, and Spain in particular, have globalized and marketed Latin America through business ventures, NGOs and cooperative efforts linked both to the embassies and to the international corporations. The resulting contradictions –the resistance to and welcoming of globalization, the nostalgia for, economic colonization of and rejection of Latin America– affect what is currently published in Spain by Spanish and Latin American authors and how it is marketed.

Digital Innovations: Startup Marketing Strategy for Global Growth

OpenAIRE

Gröhn, Hanna

2017-01-01

This thesis discusses the relatively new phenomena of innovative digital products created by startup companies, who often must scale globally fast, before the volatile trends or the fierce competition of the digital marketspace take over. International entry itself is no longer the issue, but rather standing out in the crowd while balancing resources and flexibility. The focus is on how startups can induce global growth and tackle structural obstacles by means of marketing strategy. The t...

Sexual Markets or Black Markets?

DEFF Research Database (Denmark)

Groes-Green, Christian

2014-01-01

sex with sugar-daddies, called sponsors or patrons, who provide for them in exchange for sex while male peers often become street vendors, street artists or petty criminals engaged in the so-called ‘black’ markets of theft, sale of counterfeits, and circulation of stolen goods, alcohol and drugs. As I...... show, these gendered markets are highly entangled and interdependent, and as I argue, male and female markets use many of the same technologies, sources and circuits of exchange...

76 FR 55835 - Non-Face-to-Face Sale and Distribution of Tobacco Products and Advertising, Promotion, and...

Science.gov (United States)

2011-09-09

... Advertising, Promotion, and Marketing of Tobacco Products AGENCY: Food and Drug Administration, HHS. ACTION...-to-face sale and distribution of tobacco products and the advertising, promotion, and marketing of... information related to non-face-to-face sale and distribution of tobacco products; the advertising, promotion...

Stock return predictability and market integration: The role of global and local information

Directory of Open Access Journals (Sweden)

David G. McMillan

2016-12-01

Full Text Available This paper examines the predictability of a range of international stock markets where we allow the presence of both local and global predictive factors. Recent research has argued that US returns have predictive power for international stock returns. We expand this line of research, following work on market integration, to include a more general definition of the global factor, based on principal components analysis. Results identify three global expected returns factors, one related to the major stock markets of the US, UK and Asia and one related to the other markets analysed. The third component is related to dividend growth. A single dominant realised returns factor is also noted. A forecasting exercise comparing the principal components based factors to a US return factor and local market only factors, as well as the historical mean benchmark finds supportive evidence for the former approach. It is hoped that the results from this paper will be informative on three counts. First, to academics interested in understanding the dynamics asset price movement. Second, to market participants who aim to time the market and engage in portfolio and risk management. Third, to those (policy makers and others who are interested in linkages across international markets and the nature and degree of integration.