Yancey, Antronette K; Cole, Brian L; Brown, Rochelle; Williams, Jerome D; Hillier, Amy; Kline, Randolph S; Ashe, Marice; Grier, Sonya A; Backman, Desiree; McCarthy, William J
Commercial marketing is a critical but understudied element of the sociocultural environment influencing Americans' food and beverage preferences and purchases. This marketing also likely influences the utilization of goods and services related to physical activity and sedentary behavior. A growing literature documents the targeting of racial/ethnic and income groups in commercial advertisements in magazines, on billboards, and on television that may contribute to sociodemographic disparities in obesity and chronic disease risk and protective behaviors. This article examines whether African Americans, Latinos, and people living in low-income neighborhoods are disproportionately exposed to advertisements for high-calorie, low nutrient-dense foods and beverages and for sedentary entertainment and transportation and are relatively underexposed to advertising for nutritious foods and beverages and goods and services promoting physical activities. Outdoor advertising density and content were compared in zip code areas selected to offer contrasts by area income and ethnicity in four cities: Los Angeles, Austin, New York City, and Philadelphia. Large variations were observed in the amount, type, and value of advertising in the selected zip code areas. Living in an upper-income neighborhood, regardless of its residents' predominant ethnicity, is generally protective against exposure to most types of obesity-promoting outdoor advertising (food, fast food, sugary beverages, sedentary entertainment, and transportation). The density of advertising varied by zip code area race/ethnicity, with African American zip code areas having the highest advertising densities, Latino zip code areas having slightly lower densities, and white zip code areas having the lowest densities. The potential health and economic implications of differential exposure to obesity-related advertising are substantial. Although substantive legal questions remain about the government's ability to regulate
Schrøder, Kim Christian; Gulbrandsen, Ib Tunby
The entry defines audiences in a digital, mediatized society as the people who, in their capacity of social actors, are attending to, negotiating the meaning of, and sometimes participating in the multimodal processes initiated or carried by institutional media. The first part of the entry...... paradigm, and the participation paradigm. The third part discusses the ways in which the audience perspective has been handled in the field of strategic communication, noting for instance how the concept of stakeholders has developed as an alternative to, or refinement of, the traditional understanding...... of an audience as a static and coherent group of organisational outsiders. Also in many cases there is no ‘the audience’, but instead, multiple actors who listen to, and participate, in the organisation’s strategic communication....
Rasmussen, Karsten Bo
A tutorial paper exploring the characteristics of sound outdoors. Outdoor acoustics is contrasted to room acoustics. A number of important aspects of outdoor acoustics are exemplified and theoretical approaches are outlined. These are influence of ground impedance, influence of weather, screening...
Bishop, Lee M.; Tillman, Ayesha S.; Geiger, Franz M.; Haynes, Christy L.; Klaper, Rebecca D.; Murphy, Catherine; Orr, Galya; Pedersen, Joel A.; DeStefano, Lizanne; Hamers, Robert J.
We have developed and assessed a multiauthor science blog on the topic of nanotechnology and sustainability as a tool to improve the written communication and public engagement skills of graduate students. Focus group studies revealed that after participation in the blog, student authors felt more confident and capable of communicating technical topics to general audiences. Students' research mentors viewed this as an important component of their students' education, as indicated by survey data. Important design aspects of this effort include participation of an editor as well as having flexible content and target-audience guidelines. We have explicitly outlined aspects of the effort we see as critical in order to enable others to replicate this model in related settings.
This is the third in the “International Geneva comes to CERN” series of seminars, which aims to present other Geneva-based international organisations to CERN’s internal audience. At his seminar, Francis Gurry, the WIPO Director-General, will discuss the many fields of activity of WIPO. WIPO (World Intellectual Property Organization) is the UN agency for intellectual property services, policy, information and cooperation. CERN People are *not* required to register for the event. Participants coming from outside CERN are required to register on the link below. On this page you will find information on how to get to CERN. Upon arrival, please go to CERN's Main Reception. The security guard will check that your name is on the list and will let you in. Inside CERN, please follow the directions to the MAIN AUDITORIUM/RESTAURANT.
Ohayon, Maurice M.; Milesi, Cristina
Study Objectives: Our study aims to explore the associations between outdoor nighttime lights (ONL) and sleep patterns in the human population. Methods: Cross-sectional telephone study of a representative sample of the general US population age 18 y or older. 19,136 noninstitutionalized individuals (participation rate: 83.2%) were interviewed by telephone. The Sleep-EVAL expert system administered questions on life and sleeping habits; health; sleep, mental and organic disorders (Diagnostic and Statistical Manual of Mental Disorders, Fourth Edition, Text Revision; International Classification of Sleep Disorders, Second Edition; International Classification of Diseases, 10th Edition). Individuals were geolocated by longitude and latitude. Outdoor nighttime light measurements were obtained from the Defense Meteorological Satellite Program's Operational Linescan System (DMSP/OLS), with nighttime passes taking place between 19:30 and 22:30 local time. Light data were correlated precisely to the geolocation of each participant of the general population sample. Results: Living in areas with greater ONL was associated with delayed bedtime (P sleep duration (P sleep quantity and quality (P sleep behaviors and also impinge on the daytime functioning of individuals living in areas with greater ONL. Citation: Ohayon MM, Milesi C. Artificial outdoor nighttime lights associate with altered sleep behavior in the american general population. SLEEP 2016;39(6):1311–1320. PMID:27091523
Kind, Terry; Wallace, Jasmine; Moon, Rachel Y
We sought to assess the quality of health information on internet sites with missions to serve African Americans and to compare the quality to that of sites targeting a general audience. Sites were identified by entering "black Health," "African American health," and "health" into 2 search engines. Websites were assessed for quality and usability by 2 independent readers using published criteria. Disease-specific information was found on 64.7% of African-American sites and 86.2% of general sites. Among these sites, 73% of African-American sites listed authors' qualifications, compared to 96% of general sites (p=0.04). Sixty-four percent of African-American sites provided date last updated, compared with 100% of general sites (p=0.001). The mean literacy level for both types of sites was approximately 10th grade. The literacy level of African-American sites at governmental and educational domains was lower (NS). This is the first study to examine critically the quality of health information on Internet sites serving African-American audiences. Our study suggests methods to guide healthcare providers and health educators in counseling patients regarding internet-based health information. The "digital divide" is about quality as well as access.
Ohayon, Maurice M; Milesi, Cristina
Our study aims to explore the associations between outdoor nighttime lights (ONL) and sleep patterns in the human population. Cross-sectional telephone study of a representative sample of the general US population age 18 y or older. 19,136 noninstitutionalized individuals (participation rate: 83.2%) were interviewed by telephone. The Sleep-EVAL expert system administered questions on life and sleeping habits; health; sleep, mental and organic disorders (Diagnostic and Statistical Manual of Mental Disorders, Fourth Edition, Text Revision; International Classification of Sleep Disorders, Second Edition; International Classification of Diseases, 10(th) Edition). Individuals were geolocated by longitude and latitude. Outdoor nighttime light measurements were obtained from the Defense Meteorological Satellite Program's Operational Linescan System (DMSP/OLS), with nighttime passes taking place between 19:30 and 22:30 local time. Light data were correlated precisely to the geolocation of each participant of the general population sample. Living in areas with greater ONL was associated with delayed bedtime (P sleep duration (P sleep quantity and quality (P sleep behaviors and also impinge on the daytime functioning of individuals living in areas with greater ONL. © 2016 Associated Professional Sleep Societies, LLC.
Ray, John W.
Examines the concept of the universal audience as the basic factor of Chaim Perelman's rhetorical theory and concludes that it is subject to the same criticism as Rousseau's general will and Kant's categorical imperative. (JMF)
S. Stremersch (Stefan)
textabstractFor an academic, finding an audience is critical. However, finding an audience is not always easy for most marketing academics. This inaugural address explores what the challenges are in finding an audience, among fellow scholars, students, public policy, industry, or society in general.
Quercia, Daniele; Di Lorenzo, Giusy; Calabrese, Francesco; Ratti, Carlo
Television and newspapers sit at the top of many agency marketing plans, while outdoor advertising stays at the bottom. The reason for this is that it’s difficult to account for who views a billboard, so there is no way of consistently determining the effectiveness of outdoor advertising. As a result, agencies do not consider the medium and allocate their money elsewhere. To change this situation, one needs to create new credible audience measurements for the outdoor marketing industry. He...
Kamour, A; Yardley, R; Longshaw, M; Stuart, J
To assess the impact of the Parklife annual music festival on the local hospital, North Manchester General. Data was obtained retrospectively by analysis of emergency department records during the weekend of Parklife 2015. 32 patients were identified, 56% reported taking drugs. 34% were admitted for overnight observation. 4 patients presented with methaemoglobinaemia following oral ingestion of amyl nitrate. One patient had a methaemoglobin fraction of 90.6%, which is amongst the most extreme recorded in literature. Music festivals can impose a burden on local health services. Organisers should operate an efficient surveillance system in order to prevent the sale and use of recreational drugs, providing adequate on-site health services and working in collaboration with local emergency services.
Rogers, Everett M.; And Others
Although communication research in China is in an early stage of development, an increasing number of training/research activities exist in universities and institutes. The 1982 Beijing Audience Survey, the first large-scale communication field study in China, reports how mass media audiences (newspaper, radio, and television) are rapidly…
One of the most interesting developments in teaching has been the growing importance of the outdoor environment. Whether it be playground, garden or field, the outdoors offers a range of challenging experiences, especially in the delivery of early mathematics. Oral feedback to parents, together with photographic displays, can show them that…
The performances of plays based on 'Folkism' are not accessible to the general audience due to the kind of staging techniques used for the performances of these plays. Instead of attaining total audience integration, the audience is alienated and estranged because of a natural gulf that exists in the proscenium theatre.
Dolphin, R; Fan, Y
Who are the key audiences of corporate communications? Is the communication department adequately funded? And how are crisis handled? This paper reports an empirical research conducted in 20 British organisations, with a focus on these three questions. It is found that internal publics, financial PR and opinion formers are viewed as the three most important audiences. Although most organisations now are more conscious of their corporate identity than ever before, the function is generally fun...
Schrøder, Kim Christian
This chapter traces the insights about citizenship offered by audience reception research since its inception in the 1980s, through a theoretical and analytical portrait of five historical stages of reception research about mediated citizenship: (1) hegemonic citizenship; (2) monitorial citizensh...
... lung.org > Our Initiatives > Healthy Air > Outdoor Healthy Air Outdoors The quality of the air we breathe ... families and can even shorten their lives. Outdoor Air Pollution and Health Outdoor air pollution continues to ...
Reinhard, CarrieLynn D.
and media professionals characterize the role of people in media engagings. The initial conceptualization of “audience-as-commodity” was challenged by increased recognition of the audience as active consumers, or “audience-as-agent”. Recently this recognition has led to the Hollywood media industry...
Marloes Mol; Annika van den Berg; Dr. Joke Hermes
Audience studies is not the vibrant field it was in its 1980s and early 1990s heyday. Cultural studies today has a more balanced interest in production, audiences and texts. A renewed focus in audience studies on everyday meaning production, identity and relations of power could benefit from recent
Full Text Available Modern screen art over its success to the use of folklore, myth, synthesis of the natural and supernatural, and a consistent orientation toward the most popular plot schemes. Their metaphorical appeal is not to the rational but to the emotional, through identification with the magic power of heroes and standardization of ideas, situations, characters and so on in compensation for dreams not realized in life, there are illusions – happy endings. In movies, TV shows, and music videos' rhythmic organization, viewers' feelings are influenced as much by the order of changing shots as by the content of productions. On the basis of the foregoing, it can be concluded that the media texts of popular culture obliged to a variety of factors for its success. These include: reliance on folklore and mythological sources, constancy metaphors, focus on consistent implementation of the most persistent plot schemes, the synthesis of the natural and the supernatural, the appeal not to rational and emotional, through the identification of (imaginary transformation in of active characters merge with the atmosphere, the aura of works, “magic power” of heroes, standardization (replication, unification, adaptation ideas, situations, characters, etc., mosaic, seriality, the compensation (of the cherished illusion, but not come true desires, the happy ending, the use of such rhythmic organization movies, TV shows, clips, where the feeling of the audience with the content of the frame affects the order of their shift; intuitive guessing subconscious audience interests, etc.
Nealey, S.M.; Sutthoff, A.B.
According to the authors public involvement is absolutely indispensable to the successful implementation of waste disposal programs, and communication is absolutely indispensable for successful public involvement. Frequent, effective, and open two-way communication is the primary mechanism through which non-technical issues can be raised, discussed and eventually resolved. Public information programs developed by the agencies responsible for waste disposal are supposed to contribute to this process, but it is the authors contention that they frequently fall short for a simple reason they are insufficiently consumer oriented. They do not adequately assess the information needs of the various publics with which they are supposed to facilitate effective communication. In the language of communication models, attention is given to the messages the agency wishes to send, but not enough attention is given to feedback from the audiences the agency is addressing. A set of audience information needs assessment methods have evolved that can go a long way toward answering these questions. Seven of these methods are described and illustrated with examples from on-going radioactive waste management programs
Young, Joshua E.; Potter, David J.
Courses: This activity is designed specifically for public-speaking courses, but it could be used in the general introductory communication course. It also holds potential for use in persuasion, argumentation, or strategic communication courses. Objectives: This activity helps students understand audience as a more complicated concept--one that…
Hall, S. S.
Scientists and science administrators often stress the importance of communication to the general public, but rarely develop educational infrastructures to achieve this goal. Since 2009, the Arthur L. Carter Journalism Institute at New York University has offered a series of basic and advanced writing workshops for graduate students and post-docs in NYU's eight scientific divisions (neuroscience, psychology, physics, biology, chemistry, mathematics, anthropology, and computer science). The basic methodology of the NYU approach will be described, along with successful examples of both written and radio work by students that have been either published or broadcast by general interest journalism outlets.
Jirásek, Ivo; Turcova, Ivana
While key personalities often connected with the roots of outdoor education and experiential learning, like Dewey, Seton, Hahn or Naess, are well known internationally, Jaroslav Foglar, a Czech outdoor and experiential educator, is mostly unknown to the international audience. The article adds to the literature related to Czech outdoor experience…
Pulliam, Curtis R.; Pfeiffer, William F.; Thomas, Alyssa C.
This paper describes a first-year general chemistry laboratory that uses NMR spectroscopy and model building to emphasize molecular shape and structure. It is appropriate for either a traditional or an atoms-first curriculum. Students learn the basis of structure and the use of NMR data through a cooperative learning hands-on laboratory…
Cansiz, Mustafa; Abbasov, Teymuraz; Kurt, M Bahattin; Celik, A Recai
In this study, radio frequency electromagnetic field exposure levels were measured on the main streets in the city center of Diyarbakır, Turkey. Measured electric field levels were plotted on satellite imagery of Diyarbakır and were compared with exposure guidelines published by the International Commission on Non-Ionizing Radiation Protection (ICNIRP). Exposure measurements were performed in dense urban, urban and suburban areas each day for 7 consecutive days. The measurement system consisted of high precision and portable spectrum analyzer, three-axis electric field antenna, connection cable and a laptop which was used to record the measurement samples as a data logger. The highest exposure levels were detected for two places, which are called Diclekent and Batıkent. It was observed that the highest instantaneous electric field strength value for Batıkent was 7.18 V/m and for Diclekent was 5.81 V/m. It was statistically determined that the main contributor band to the total exposure levels was Universal Mobile Telecommunications System band. Finally, it was concluded that all measured exposure levels were lower than the reference levels recommended by ICNIRP for general public health.
Sherman, Max H.; Matson, Nance E.
The basic strategy for providing indoor air quality in residences is to dilute indoor sources with outdoor air. This strategy assumes that the outdoor air does not have pollutants at harmful levels or that the outdoor air is, at least, less polluted than the indoor air. When this is not the case, different strategies need to be employed to ensure adequate air quality in the indoor environment. These strategies include ventilation systems, filtration and other measures. These strategies can be used for several types of outdoor pollution, including smog, particulates and toxic air pollutants. This report reviews the impacts that typical outdoor air pollutants can have on the indoor environment and provides design and operational guidance for mitigating them. Poor quality air cannot be used for diluting indoor contaminants, but more generally it can become an indoor contaminant itself. This paper discusses strategies that use the building as protection against potentially hazardous outdoor pollutants, including widespread pollutants, accidental events, and potential attacks.
横山, 吉樹; Yoshiki, Yokoyama; Hokkaido Musashi Women's Junior College
This paper atternpts to show that foFeigner talk can be con-structively explored in the framework of Audience Design, a concept pFesented by Bell (1983). This paper reviews the history of foreigner talk and explores how previous researchers viewed it. In assessing foreigner talk as audience design, it deals 14th Bell's three assumptions, and attempts to show that foreigner talk is primarily audience design. In aseessing referee design, it Feviews Tarzan talk and baby talk, howing that the ref...
Why should students be trapped within the four walls of the classroom when there are a lot of ideas to have lessons led in the different way? I am not a fan of having lessons at school. For many students it is also boring to stay only at school, too. So I decided to organize workshops and trips to Universities or outdoors. I created KMO ( Discoverer's Club for Teenagers) at my school where students gave me some ideas and we started to make them real. I teach at school where students don't like science. I try hard to change their point of view about it. That's why I started to take parts in different competitions with my students. Last year we measured noise everywhere by the use of applications on a tablet to convince them that noise is very harmful for our body and us. We examined that the most harmful noises were at school's breaks, near the motorways and in the households. We also proved that acoustic screens, which were near the motorways, didn't protect us from noise. We measured that 30 meters from the screens the noise is the same as the motorway. We won the main prize for these measurements. We also got awards for calculating the costs of a car supplied by powered by a solar panel. We measured everything by computer. This year we decided to write an essay about trees and weather. We went to the forest and found the cut trees because we wanted to read the age of tree from the stump. I hadn't known earlier that we could read the weather from the tree's grain. We examined a lot of trees and we can tell that trees are good carriers of information about weather and natural disasters. I started studies safety education and I have a lot of ideas how to get my students interested in this subject that is similar to P.E., physics and chemistry, too. I hope that I will use my abilities from European Space Education Resource Office and GIFT workshop. I plan to use satellite and space to teach my students how they can check information about terrorism, floods or other
By judiciously selecting topics and reading materials, one can teach a full semester course on medical physics appropriate for college students not majoring in the natural sciences. This interdisciplinary field offers an opportunity to teach a great deal of basic physics at the freshman level in the context of explaining modern medical technologies such as ultrasound imaging, laser surgery, and positron emission tomography. This article describes one such course which combines lectures, outside visitors, varied readings, and laboratories to convey a select subset of physical principles and quantitative problem-solving skills. These resources are also valuable for enriching the standard freshman physics sequence for premedical students. PMID:8075355
Full Text Available Media globalization is facilitated by the development of new technologies within a framework of digitization and convergence. Contemporary new media provide networks through which the mingling of media occurs, shaping a “multi-mediacy” age, and a connecting of mediated/mediating venues in a condition of “immediacy”. Additionally, the business of communication has evolved from being the “communication of business” to the “business of business”. Multi-mediacy and immediacy have generated new avenues of profit from media. The paper will draw on Chitty’s theorization on web transactional venues to discuss new ways of farming of revenue from media. Media revenues have in the past and today been drawn from licence fees, media subscriptions and advertising. Today, media networks also sell “participation” to audiences directly by charging for text message voting/gaming, or sell a range of products and services through web-venue based commerce. This paper will undertake case studies to examine the increasing trend of “direct audience payment for participation”. The case studies that will be used are (A the intervention of Chinese Service Providers in reality TV shows and (B E-commerce on the Internet. Monternet (mo[bile I]nternet and Linktone are investigated as Service Providers (SPs and the consumer-to-consumer (C2C website www.taobao.com is studied compared with Eachnet (eBay in China. The paper will also investigate the influences of “direct audience payment for participation” on the quality of media products and communication flow between media and audience and generally discuss the consequences of the “direct audience payment for participation” from the perspective of communication ethics.
A.S. Teletov; T.Ye. Ivanova
The aim of article. The article shows that today more and more citizens supply from advertising. Children's perception of the world is radically different from the adults’ perception. Modern advertising industry affects children's audience more and more. The aim of the article is to analyze the impact of advertising on children's audience with further proposals. The results of the analysis. Some social critics believe that advertising provides new information that helps to be more adaptive...
Kaun, Anne; Hartley, Jannie Møller; Juzefovičs, Jānis
that are literally invisible including practices of lurking in social media environments as well as unintended audiences. The literature review of research of the past ten years on invisible audiences identifies important gaps for both forms of invisible audiences. In conclusion, we suggest more extensive research......The paper presents an overview over research that considers invisible audiences. Fundamentally we understand media audiences as ‘people who receive, co-create, interpret, understand and appropriate media messages’ (Reifová and Pavlíčková, 2013:130). Within this realm, we identify and define...... invisible audiences in a twofold way. Firstly we consider research on audience groups that have been marginalized by both mainstream media and mainstream audience studies such as post-socialist audiences, working class audiences and very young audiences. Secondly we consider audience groups...
The thesis has three aims: The first aim is to review the existing knowledge about ethnic minorities’ outdoor recreation in Europe. The second aim is to investigate similarities and differences in outdoor recreation patterns between adolescents with ethnic Danish and ethnic minority background...... of their ethnicity. The implications from the review as well as the empirical study have been used to propose a theoretical framework for future research on ethnicity and outdoor recreation. The thesis consists of four papers: The first paper reviews the European research on ethnicity and outdoor recreation....... An emerging field of research on ethnicity and outdoor recreation was identified, compared to the research in North America. However, the European research on ethnicity and outdoor recreation is growing. The European research has shown differences in outdoor recreation pattern (e.g. the motives for outdoor...
In my paper I will explore the methodological uses and epistemological consequences of videoethnography in audience studies. With reference to research done on young people and their media appropriations in Recife (Brazil), in December 2005, I will argue for the creative integration of video...... recordings in doing mediaethnographic audience research. Moreover, I will discuss the use and potentials of hypermedia in presenting the results of ethnographic audience research. Based on recent conceptualisations and theories of hypermodality and multimodal ethnography (Lemke, 2002; Idema, 2003; Dicks......'. Finally, considerations regarding a planned hypermediated presentation of my research project in Recife, will be related to the experiences made with video as tool of mediaethnographic investigation and analysis. How the potential of non-sequentiality enshrined in hypermedia applications can...
knowledge about the similarities and differences in outdoor recreation pattern of ethnic Danish and ethnic minorities’ outdoor recreation pattern which can be used in policy making, as well as planning and management of green spaces and other natural areas, to provide the best possibilities for outdoor......The thesis has three aims: The first aim is to review the existing knowledge about ethnic minorities’ outdoor recreation in Europe. The second aim is to investigate similarities and differences in outdoor recreation patterns between adolescents with ethnic Danish and ethnic minority background...... of their ethnicity. The implications from the review as well as the empirical study have been used to propose a theoretical framework for future research on ethnicity and outdoor recreation. The thesis consists of four papers: The first paper reviews the European research on ethnicity and outdoor recreation...
For almost 20 years the Digital Design Studio has been exploring and applying virtual reality for a wide range of industrial, commercial and educational applications. Drawing from a range of recent projects, we explore the complex relationships between realism, authenticity and audience for effective engagement and education in immersive learning.
This account of the making and sharing of self-authored digital videos in a Year 5 classroom focuses on the way that the children appear to be influenced by their awareness of audience. Drawing on evidence of video observation, written and moving image texts produced by the children and semi-structured interviews with them, I examine the factors…
Full Text Available This paper seeks to identify the mechanisms that define the pleasure (taste and disgust (disgust of the lesbian audience in receiving audiovisual set in lesbian communities. After viewing two stories constructed from the series The L Word, 25 lesbians WERE interviewed in depth. Next, we conducted a qualitative content anaLysis of the interviews. The results are discussed from the theories of Entertainment (Media Psychology.
This publication reports the findings of research carried out in recognition of the need for an in-depth analysis of the U.S. jazz music audience in order to identify and assess ways to shape the future of jazz as part of the "Survey of Public Participation in The Arts" conducted in 1982. The research problem was to learn the size,…
Alberta Dept. of Agriculture, Edmonton.
This Outdoor Cookery manual provides information and instruction on the basic outdoor skills of building suitable cooking fires, handling fires safely, and storing food. The necessity of having the right kind of fire is stressed (high flames for boiling, low for stewing, and coals for frying and broiling). Tips on gauging temperature, what types…
The complex problems facing the manager of an outdoor recreation area are outlined and discussed. Eighteen chapters cover the following primary concerns of the manager of such a facility: (1) an overview of the management process; (2) the basic outdoor recreation management model; (3) the problem-solving process; (4) involvement of the public in…
Discusses the importance for children of playing outdoors. Describes playground types (traditional, creative, and environmental), a vision of the ideal playground, and specific types of outdoor places that most benefit children, including places for active motor play and places to "be human." (EV)
Hasan, Hashima; Smith, Denise Anne; Hertz, Paul; Meinke, Bonnie
An overview will be given of the rich programs developed by NASA to inject the science from it's Astrophysics missions into STEM activities targeted to diverse audiences. For example, Astro4Girls was started as a pilot program during IYA2009. This program partners NASA astrophysics education programs with public libraries to provide NASA-themed hands-on education activities for girls and their families, and has been executed across the country. School curricula and NASA websites have been translated in Spanish; Braille books have been developed for the visually impaired; programs have been developed for the hearing impaired. Special effort has been made to reach underrepresented minorities. Audiences include students, teachers, and the general public through formal and informal education settings, social media and other outlets. NASA Astrophysics education providers include teams embedded in its space flight missions; professionals selected though peer reviewed programs; as well as the Science Mission Directorate Astrophysics Education forum. Representative examples will be presented to demonstrate the reach of NASA education programs, as well as an evaluation of the effectiveness of these programs.
to their ethnic Danish counterparts. The adolescents use different areas for outdoor recreation: the adolescents with ethnic Danish background use sports grounds for outdoor recreation, while adolescents with ethnic minority backgrounds use urban green spaces for outdoor recreation. For activities reported...... often reported using green areas to “drink beer with friends” and “do sunbathing”. The third paper reflects on the different national approaches towards ethnic minorities’ access to natural areas, in four example-countries Germany, Denmark, United Kingdom, and the Netherlands. This was done through...
O'Neill, Brian; Gallego, J. Ignacio; Zeller, Frauke
Until relatively recently, the subject of social relationships, constituted in and through audience practices, has been a minor part of audience research studies. This chapter explores how social relationships and forms of audience agency change and / or evolve, through the usage of both traditional and ‘new’ media. In a media environment where traditional and new media worlds collide, the potential of audience practices to rework, not only media-audience relationships, but also wider social ...
Full Text Available regions. Ambient air pollution relates to the quality of outdoor air and will be discussed in this chapter, with a focus on the air pollutants which are typically regulated in this context internationally....
... page: //medlineplus.gov/ency/patientinstructions/000891.htm Outdoor fitness routine To use the sharing features on this ... you and is right for your level of fitness. Here are some ideas: Warm up first. Get ...
Grorud-Colvert, Kirsten; Lester, Sarah E.; Airamé, Satie; Neeley, Elizabeth; Gaines, Steven D.
As human impacts cause ecosystem-wide changes in the oceans, the need to protect and restore marine resources has led to increasing calls for and establishment of marine reserves. Scientific information about marine reserves has multiplied over the last decade, providing useful knowledge about this tool for resource users, managers, policy makers, and the general public. This information must be conveyed to nonscientists in a nontechnical, credible, and neutral format, but most scientists are not trained to communicate in this style or to develop effective strategies for sharing their scientific knowledge. Here, we present a case study from California, in which communicating scientific information during the process to establish marine reserves in the Channel Islands and along the California mainland coast expanded into an international communication effort. We discuss how to develop a strategy for communicating marine reserve science to diverse audiences and highlight the influence that effective science communication can have in discussions about marine management. PMID:20427745
Grorud-Colvert, Kirsten; Lester, Sarah E; Airamé, Satie; Neeley, Elizabeth; Gaines, Steven D
As human impacts cause ecosystem-wide changes in the oceans, the need to protect and restore marine resources has led to increasing calls for and establishment of marine reserves. Scientific information about marine reserves has multiplied over the last decade, providing useful knowledge about this tool for resource users, managers, policy makers, and the general public. This information must be conveyed to nonscientists in a nontechnical, credible, and neutral format, but most scientists are not trained to communicate in this style or to develop effective strategies for sharing their scientific knowledge. Here, we present a case study from California, in which communicating scientific information during the process to establish marine reserves in the Channel Islands and along the California mainland coast expanded into an international communication effort. We discuss how to develop a strategy for communicating marine reserve science to diverse audiences and highlight the influence that effective science communication can have in discussions about marine management.
As the findings of the article have revealed, in spite of Nollywood's perceived negative themes, poor plotting and poor sound quality, audience members of Nollywood do generally have positive perception of Nollywood. However, critical views about Nollywood are welcome since not everybody accepts Nollywood.
Online social bookmarking systems allow users to assign tags (i.e., keywords) to represent the content of resources. Research on the effects of target audience on social tagging suggests that taggers select different tags for themselves, their community (e.g., family, friends, colleagues), and the general public (Panke & Gaiser, 2009; Pu &…
Full Text Available This article aims to analyze the advertisingsegment and their relationship with the development process of the digital television. We intent to observe the new perspectives of production and consumption of media. Among other things, that involves the issues of interactivity, the exhaustion of the traditional media models, and the relationship of the new media with the audience, considering the analysis of the tripod: digital television, advertising and audience. In Brazil, with the implementation of the Brazilian System of Digital Television (SBTVD, the problem takes bigger proportions, as a consequence of the possibility to issue and track down the digital content consumed. That happens as a consequence of the consumer ability to watch the program withor without the commercial break. At the current model of television, the public is the legitimizing factor: the broadcasters issues the public a ention asan instrument to obtain pecuniary rewarding of theadvertisers. That model constitutes itself as the main funding source of the channels and networks. On the one hand, digital television represents an advantage at the quality of picture and audio, multiplying the capacity to transmit television signals and to transport new features and services. On the other hand, it seems impossible to transform this industry without some reaction. The many interests involved constitute the main cause of that scenario: the agents interested in advertising are those concerned with the role of ideology, the support of capitalism and the industrial culture. Considering all these questions, it seems almost impossible to produce deep chances,contrary to the interests involved.
Debs, M. B.; Brillhart, L. V.
Teaching audience analysis, as practiced in a technical writing course for engineering students, is discussed. Audience analysis is described as the task of defining the audience for a particular piece of writing and determining those characteristics of the audience which constrain the writer and effect reception of the message. A mature technical writing style that shows the tension produced when a text is written to be read and understood is considered in terms of audience analysis. Techniques include: (1) conveying to students the concept that a reader with certain expectations exist, (2) team teaching to preserve the context of a given technical discipline, and (3) assigning a technical report that addresses a variety of readers, thus establishing the complexity of audience oriented writing.
Hutton, Alison; Ranse, Jamie; Munn, Matthew Brendan
This report identifies what is known about audience motivations at three different mass-gathering events: outdoor music festivals, religious events, and sporting events. In light of these motivations, the paper discusses how these can be harnessed by the event organizer and Emergency Medical Services. Lastly, motivations tell what kinds of interventions can be used to achieve an understanding of audience characteristics and the opportunity to develop tailor-made programs to maximize safety and make long-lasting public health interventions to a particular "cohort" or event population. A lot of these will depend on what the risks/hazards are with the particular populations in order to "target" them with public health interventions. Audience motivations tell the event organizer and Emergency Medical Services about the types of behaviors they should expect from the audience and how this may affect their health while at the event. Through these understandings, health promotion and event safety messages can be developed for a particular type of mass-gathering event based on the likely composition of the audience in attendance. Health promotion and providing public information should be at the core of any mass-gathering event to minimize public health risk and to provide opportunities for the promotion of healthy behaviors in the local population. Audience motivations are a key element to identify and agree on what public health information is needed for the event audience. A more developed understanding of audience behavior provides critical information for event planners, event risk managers, and Emergency Medical Services personnel to better predict and plan to minimize risk and reduce patient presentations at events. Mass-gathering event organizers and designers intend their events to be positive experiences and to have meaning for those who attend. Therefore, continual vigilance to improve public health effectiveness and efficiency can become best practice at events
Full Text Available When people construct and share posts on social network sites like Facebook and Twitter, whom do they imagine as their audience? How do users describe this imagined audience? Do they have a sub-audience in mind (e.g., “friends who like reality television”? Do they share more broadly and abstractly (e.g., “the public”? Do such imaginings fluctuate each time a person posts? Using a mixed-methods approach involving a 2-month-long diary study of 119 diverse American adults and their 1,200 social network site posts, supplemented with follow-up interviews (N = 30, this study explores the imagined audience on social network sites. The findings reveal that even though users often interacted with large diverse audiences as they posted, they coped by envisioning either very broad abstract imagined audiences or more targeted specific imagined audiences composed of personal ties, professional ties, communal ties, and/or phantasmal ties. When people had target imagined audiences in mind, they were most often homogeneous and composed of people’s friends and family. Users’ imaginings typically fluctuated among these audience types as they posted even though the potential audience as per their posts’ privacy settings often did not change. The findings provide a list of audience types, as well as detailed descriptions, examples, and frequencies on which future research can build. With people’s online presence playing an important role for their reputations, these findings provide more insight into for whom people are managing their privacy and whom they have in mind as they share.
Attenborough, Keith; Horoshenkov, Kirill
1. Introduction 2. The Propagation of Sound Near Ground Surfaces in a Homogeneous Medium 3. Predicting the Acoustical Properties of Outdoor Ground Surfaces 4. Measurements of the Acoustical Properties of Ground Surfaces and Comparisons with Models 5. Predicting Effects of Source Characteristics on Outdoor Sound 6. Predictions, Approximations and Empirical Results for Ground Effect Excluding Meteorological Effects 7. Influence of Source Motion on Ground Effect and Diffraction 8. Predicting Effects of Mixed Impedance Ground 9. Predicting the Performance of Outdoor Noise Barriers 10. Predicting Effects of Vegetation, Trees and Turbulence 11. Analytical Approximations including Ground Effect, Refraction and Turbulence 12. Prediction Schemes 13. Predicting Sound in an Urban Environment.
Jordan, D. C.; Smith, R. M.; Osterwald, C. R.; Gelak, E.; Kurtz, S. R.
As photovoltaic (PV) penetration of the power grid increases, it becomes vital to know how decreased power output; may affect cost over time. In order to predict power delivery, the decline or degradation rates must be determined; accurately. At the Performance and Energy Rating Testbed (PERT) at the Outdoor Test Facility (OTF) at the; National Renewable Energy Laboratory (NREL) more than 40 modules from more than 10 different manufacturers; were compared for their long-term outdoor stability. Because it can accommodate a large variety of modules in a; limited footprint the PERT system is ideally suited to compare modules side-by-side under the same conditions.
Moe, H.; Poell, T.; van Dijck, J.
This introduction to the special issue on social media and television audience engagement sketches the key dimensions that affect how audiences are transformed through the development of social platforms. Building on the five contributions to the special issue, we identify three dimensions that
Bourdon, Jérôme; Méadel, Cécile
abstractThis paper will tell the story of the smallgroup of people who, in France, have been in charge of the measurement and theappreciation of the audience of television, and had to invent audience research,to organize it and to communicate its results to "clients" whodepended on it much earlier
Describes an outdoor adventure and environmental program for young people in Cumbria (England) that aims to raise social and environmental awareness through ecological, artistic, and adventurous activities. Non-hierarchical, learner-centered residential and nonresidential projects empower young people to become interested in their local…
Nature and outdoor life are part of Norway's national identity, as exemplified by a long history of nature-inspired art and literature, the formation of outdoor organizations since the turn of the century, and the development of skiing. Norwegian traditional outdoor life is characterized as travelling with respectful use of nature, to achieve a…
Full Text Available Artists have increasingly acknowledged the role of the audience as collaborators both in the construction of meaning (Bathes, 1977, through subjective experience (Dewey, 1934 and in contributing to the creative act by externalising the work. (Duchamp Lucy Lippard identifies 1966-72 as a period where artists turned increasingly towards the audience, representing a "dematerialization of the art object" (Lippard, 1997 through "Happenings" and "Fluxus" movements. Digital media has facilitated this trajectory, implicit in the interactive computer interface (Manovich, 2005, but interactivity per se may offer no more than a series of choices put forward by the artist (Daniels, 2011. Interactivity represents interplay between artist and audience (Dinka, 1996 and is potentially a process of audience empowerment to offer agency, defined as real and creative choice (Browning, 1964. Public screen installation "Peoples Screen" Guangzhou, linking China to Perth Australia (Sermon & Gould, 2015 offered a partnership between artist and audience to co-create content though playful narratives and active engagement in a drama that unfolds using improvisation and play. Initially visitors enjoy observing the self on the screen but audiences quickly start to interact with the environment and other participants. Immersed in play they lose a sense of the self (Callois, 2011 and enter a virtual third space where possibilities for creativity and direction of play are limitless. The self becomes an avatar where the audience can inhabit "the other" thereby exploring alternative realities through ludic play, promoting tolerance and empathy and developing collective memory.
Roche, Joseph; Stanley, Jessica; Davis, Nicola
Science shows provide a method of introducing large public audiences to physics concepts in a nonformal learning environment. While these shows have the potential to provide novel means of educational engagement, it is often difficult to measure that engagement. We present a method of producing an interactive physics show that seeks to provide effective and measurable audience engagement. We share our results from piloting this method at a leading music and arts festival as well as a science festival. This method also facilitated the collection of opinions and feedback directly from the audience which helps explore the benefits and limitations of this type of nonformal engagement in physics education.
Bowes, J.E.; Stamm, K.R.; Jackson, K.M.; Moore, J.
One of the objectives of the National Waste Terminal Storage (NWTS) Program is to provide terminal storage facilities for commercial radioactive wastes in various geologic formations at multiple locations in the United States. The activities performed under the NWTS Program will affect regional, state, and local areas, and widespread public interest in this program is expected. Since a large part of the NWTS Program deals with technical information it was considered desirable to initiate a study dealing with possible methods of effectively transmitting this technical information to the general public. This study has the objective of preparing a state-of-the-art report on the communication of technical information to lay audiences. The particular task of communicating information about the NWTS Program to the public is discussed where appropriate. The results of this study will aid the NWTS Program in presenting to the public the quite diverse technical information generated within the program so that a widespread, thorough public understanding of the NWTS Program might be achieved. An annotated bibliography is included
Climate communication is often fraught with ideological baggage ("noise") that makes it very difficult to connect to audiences. In these cases, it is helpful to use "best practices" known from other fields of communication. Engaging audiences with authenticity, using plain language, respecting cultural and political differences, and a sprinkling of humor can go a long way toward establishing a connection. It's important to avoid common but polarizing tropes from popular media, and often quite helpful to frame climate issues in novel or unexpected ways that cut across entrenched political discourse. Emerging social science research Beyond ideology, climate change is Simple, Serious, and Solvable. Effective communication of these three key ideas can succeed when the science argument is carefully framed to avoid attack of the audience's ethical identity. Simple arguments from common sense and everyday experience are more successful than data. Serious consequences to values that resonate with the audience can be avoided by solutions that don't threaten those values.
The goal of barchelors work „Journal "Kas Jauns": audience uses and gratifications” is to analize and define what are the main readers needs and to what extenct these needs are being satisfied. As well as to define readers habits In the theoretical part the definition of audience is provided as well, as breakdown of the main readers expectations in respect of the theory of media uses and gratification. In order to appropriately analyze the theory behind these Academic thesis the magazine "...
Maibach, Edward W; Leiserowitz, Anthony; Roser-Renouf, Connie; Mertz, C K
Achieving national reductions in greenhouse gas emissions will require public support for climate and energy policies and changes in population behaviors. Audience segmentation--a process of identifying coherent groups within a population--can be used to improve the effectiveness of public engagement campaigns. In Fall 2008, we conducted a nationally representative survey of American adults (n = 2,164) to identify audience segments for global warming public engagement campaigns. By subjecting multiple measures of global warming beliefs, behaviors, policy preferences, and issue engagement to latent class analysis, we identified six distinct segments ranging in size from 7 to 33% of the population. These six segments formed a continuum, from a segment of people who were highly worried, involved and supportive of policy responses (18%), to a segment of people who were completely unconcerned and strongly opposed to policy responses (7%). Three of the segments (totaling 70%) were to varying degrees concerned about global warming and supportive of policy responses, two (totaling 18%) were unsupportive, and one was largely disengaged (12%), having paid little attention to the issue. Certain behaviors and policy preferences varied greatly across these audiences, while others did not. Using discriminant analysis, we subsequently developed 36-item and 15-item instruments that can be used to categorize respondents with 91% and 84% accuracy, respectively. In late 2008, Americans supported a broad range of policies and personal actions to reduce global warming, although there was wide variation among the six identified audiences. To enhance the impact of campaigns, government agencies, non-profit organizations, and businesses seeking to engage the public can selectively target one or more of these audiences rather than address an undifferentiated general population. Our screening instruments are available to assist in that process.
Edward W Maibach
Full Text Available Achieving national reductions in greenhouse gas emissions will require public support for climate and energy policies and changes in population behaviors. Audience segmentation--a process of identifying coherent groups within a population--can be used to improve the effectiveness of public engagement campaigns.In Fall 2008, we conducted a nationally representative survey of American adults (n = 2,164 to identify audience segments for global warming public engagement campaigns. By subjecting multiple measures of global warming beliefs, behaviors, policy preferences, and issue engagement to latent class analysis, we identified six distinct segments ranging in size from 7 to 33% of the population. These six segments formed a continuum, from a segment of people who were highly worried, involved and supportive of policy responses (18%, to a segment of people who were completely unconcerned and strongly opposed to policy responses (7%. Three of the segments (totaling 70% were to varying degrees concerned about global warming and supportive of policy responses, two (totaling 18% were unsupportive, and one was largely disengaged (12%, having paid little attention to the issue. Certain behaviors and policy preferences varied greatly across these audiences, while others did not. Using discriminant analysis, we subsequently developed 36-item and 15-item instruments that can be used to categorize respondents with 91% and 84% accuracy, respectively.In late 2008, Americans supported a broad range of policies and personal actions to reduce global warming, although there was wide variation among the six identified audiences. To enhance the impact of campaigns, government agencies, non-profit organizations, and businesses seeking to engage the public can selectively target one or more of these audiences rather than address an undifferentiated general population. Our screening instruments are available to assist in that process.
Maibach, Edward W.; Leiserowitz, Anthony; Roser-Renouf, Connie; Mertz, C. K.
Background Achieving national reductions in greenhouse gas emissions will require public support for climate and energy policies and changes in population behaviors. Audience segmentation – a process of identifying coherent groups within a population – can be used to improve the effectiveness of public engagement campaigns. Methodology/Principal Findings In Fall 2008, we conducted a nationally representative survey of American adults (n = 2,164) to identify audience segments for global warming public engagement campaigns. By subjecting multiple measures of global warming beliefs, behaviors, policy preferences, and issue engagement to latent class analysis, we identified six distinct segments ranging in size from 7 to 33% of the population. These six segments formed a continuum, from a segment of people who were highly worried, involved and supportive of policy responses (18%), to a segment of people who were completely unconcerned and strongly opposed to policy responses (7%). Three of the segments (totaling 70%) were to varying degrees concerned about global warming and supportive of policy responses, two (totaling 18%) were unsupportive, and one was largely disengaged (12%), having paid little attention to the issue. Certain behaviors and policy preferences varied greatly across these audiences, while others did not. Using discriminant analysis, we subsequently developed 36-item and 15-item instruments that can be used to categorize respondents with 91% and 84% accuracy, respectively. Conclusions/Significance In late 2008, Americans supported a broad range of policies and personal actions to reduce global warming, although there was wide variation among the six identified audiences. To enhance the impact of campaigns, government agencies, non-profit organizations, and businesses seeking to engage the public can selectively target one or more of these audiences rather than address an undifferentiated general population. Our screening instruments are
Étude des différents publics du théâtre et du cinéma lors de la généralisation du parlant à Lyon (1929-1932 Study of the different audiences of the theatre and the cinema during the generalization of the talking movies in Lyon (1929-1932
Full Text Available Lors de la généralisation du parlant, les rapports entre le septième art et l’art dramatique évoluent. Devant l’ampleur du succès des films sonores, le monde théâtral s’inquiète. À Lyon, entre les saisons 1928-1929 et 1931-1932, les directeurs des deux théâtres municipaux de la ville de Lyon : le théâtre des Célestins et le Grand-Théâtre dénoncent une concurrence redoutable du cinéma parlant drainant une partie de leur clientèle. Pourtant, la fréquentation des deux théâtres reste stable. Les publics et leurs attitudes restent les mêmes. Les deux salles sont des lieux de sociabilité élargie où plusieurs publics coexistent. Une hiérarchie sociale s’établit reproduisant celle de la ville où chaque catégorie de spectateurs a ses propres pratiques et rituels. En ce qui concerne les exploitations cinématographiques diffusant des films sonores, plusieurs publics existent également. L’arrivée du cinéma parlant n’a pas entraîné de bouleversements majeurs au sein de ces publics. On note encore une segmentation des publics en fonction de la catégorie et de la localisation de la salle. Toutefois, il faut bien reconnaître que le nombre de spectateurs augmente considérablement à cette période et que le nouvel intérêt de la presse pour le cinéma parlant permet de légitimer son rôle au sein de la société. Finalement, à Lyon, que ce soit au sein des deux théâtres municipaux ou pour les salles cinématographiques, on assiste, en partie, au même mouvement avec la présence de plusieurs publics et la recherche d’une distinction sociale.During the generalization of the talking movies, the relationships between the cinema and theatre evolve. In front of the success of the sound movies, the theatrical world worries. In Lyon, between the seasons 1928-1929 and 1931-1932, the directors of both municipal theatres of the city of Lyon: the Théâtre des Célestins and the Grand-Théâtre denounce a
Shupla, C. B.; Shaner, A. J.; Hackler, A. S.
While some planetary scientists have extensive experience sharing their science with audiences, many can benefit from guidance on giving presentations or conducting activities for students. The Lunar and Planetary Institute (LPI) provides resources and trainings to support planetary scientists in their communication efforts. Trainings have included sessions for students and early career scientists at conferences (providing opportunities for them to practice their delivery and receive feedback for their poster and oral presentations), as well as separate communication workshops on how to engage various audiences. LPI has similarly begun coaching planetary scientists to help them prepare their public presentations. LPI is also helping to connect different audiences and their requests for speakers to planetary scientists. Scientists have been key contributors in developing and conducting activities in LPI education and public events. LPI is currently working with scientists to identify and redesign short planetary science activities for scientists to use with different audiences. The activities will be tied to fundamental planetary science concepts, with basic materials and simple modifications to engage different ages and audience size and background. Input from the planetary science community on these efforts is welcome. Current results and resources, as well as future opportunities will be shared.
TV audience measurement involves estimating the number of viewers tuned into a TV show at any given time as well as their demographics. First introduced shortly after commercial television broadcasting began in the late 1940s, audience measurement allowed the business of television to flourish by offering networks a way to quantify the monetary value of TV audiences for advertisers, who pay for the estimated number of eyeballs watching during commercials. The first measurement techniques suffered from multiple limitations because reliable, large-scale data were costly to acquire. Yet despite these limitations, measurement standards remained largely unchanged for decades until devices such as cable boxes, video-on-demand boxes, and cell phones, as well as web apps, Internet browser clicks, web queries, and social media activity, resulted in an explosion of digitally available data. TV viewers now leave digital traces that can be used to track almost every aspect of their daily lives, allowing the potential for large-scale aggregation across data sources for individual users and groups and enabling the tracking of more people on more dimensions for more shows. Data are now more comprehensive, available in real time, and cheaper to acquire, enabling accurate and fine-grained TV audience measurement. In this article, I discuss the evolution of audience measurement and what the recent data explosion means for the TV industry and academic research.
My NASA-funded Music and Astronomy Under the Stars (MAUS) has brought astronomy to 50,000 music lovers at the National Mall (co-sponsor OSTP); Central Park Jazz, Newport Folk, Ravinia, or Tanglewood music festivals; and classical, folk, pop/rock, opera, Caribbean, or county-western concerts in parks assisted by astronomy clubs (55 events since 2009). Yo-Yo-Ma, the Chicago and Boston Symphony Orchestras, Ravi Coltrane, Esperanza Spalding, Phish, Blood Sweat and Tears, Deep Purple, Tony Orlando, and Wilco performed at these events. MAUS combines solar, optical, and radio telescope observations; large posters/banners (From the Earth to the Universe; Visions of the Universe); videos; hands-on activities (Night Sky Network; Harvard-Smithsonian CfA); imaging with a cell phone mount; and hand-outs (info on science museums, astronomy clubs, and citizen science) before and after the concerts or at intermission. MAUS reached underserved groups and attracted large enthusiastic crowds. Many young children participated in this family learning experience-often the first time they looked through a telescope. Outcomes: While < 50% of the participants took part in a science museum or activity in the past year (survey result), they found MAUS enjoyable and understandable; learned about astronomy; wanted to learn more; and increased their interest in science (ave. rating 3.6/4). Taking science directly to people is effective in promoting science education!
The article draws on a doctoral study of young peoples’ participation in organised friluftsliv and outdoor education in Denmark and New Zealand. The research questions concentrate on views of nature, values and general characteristics in friluftsliv and outdoor education. The results are based...... on a qualitative approach using case study design with interviews and observations. For the analysis, ethnological cultural analysis was employed combined with configuration analysis to conceptualise the data. Theories and concepts of space and place in outdoor education in New Zealand are discussed. Results from...
Singh, Madhavi; Hays, Amy
In last 30 to 40 years there has been a significant increase in the incidence of allergy. This increase cannot be explained by genetic factors alone. Increasing air pollution and its interaction with biological allergens along with changing lifestyles are contributing factors. Dust mites, molds, and animal allergens contribute to most of the sensitization in the indoor setting. Tree and grass pollens are the leading allergens in the outdoor setting. Worsening air pollution and increasing particulate matter worsen allergy symptoms and associated morbidity. Cross-sensitization of allergens is common. Treatment involves avoidance of allergens, modifying lifestyle, medical treatment, and immunotherapy. Copyright © 2016 Elsevier Inc. All rights reserved.
As concern grows over environmental issues and light pollution, this book satisfies a need for a straightforward and accessible guide to the use, design and installation of outdoor lighting.This all-inclusive guide to exterior lighting from the Institution of Lighting Engineers, recognized as the pre-eminent professional source in the UK for authoritative guidance on exterior lighting, provides a comprehensive source of information and advice on all forms of exterior lighting, from floodlighting, buildings and road lighting to elaborate Christmas decorations. Useful to practitioners
Soreide, N. N.; Overland, J. E.; Calder, J.
Demonstrable environmental changes have occurred in the Arctic over the past three decades. NOAA's Arctic Theme Page is a rich resource web site focused on high latitude studies and the Arctic, with links to widely distributed data and information focused on the Arctic. Included is a collection of essays on relevant topics by experts in Arctic research. The website has proven useful to a wide audience, including scientists, students, teachers, decision makers and the general public, as indicated through recognition by USA Today, Science magazine, etc. (http://www.arctic.noaa.gov) Working jointly with NSF and the University of Washington's Polar Science Center as part of the Study of Environmental Arctic Change (SEARCH) program, NOAA has developed a website for access to pan-Arctic time series spanning diverse data types including climate indices, atmospheric, oceanic, sea ice, terrestrial, biological and fisheries. Modest analysis functions and more detailed analysis results are provided. (http://www.unaami.noaa.gov/). This paper will describe development of an Artic Change Detection status website to provide a direct and comprehensive view of previous and ongoing change in the Arctic for a broad climate community. For example, composite metrics are developed using principal component analysis based on 86 multivariate pan-Arctic time series for seven data types. Two of these metrics can be interpreted as a regime change/trend component and an interdecadal component. Changes can also be visually observed through tracking of 28 separate biophysical indicators. Results will be presented in the form of a web site with relevant, easily understood, value-added knowledge backed by peer review from Arctic scientists and scientific journals.
Audience research, this paper suggests, is an excellent field to test the claims of Media Studies 2.0. Moreover, 2.0 claims are a good means to review qualitative audience research itself too. Working from a broad strokes analysis of the theory, politics and method of interpretative research with
Zapata-Rivera, Juan Diego; Katz, Irvin R.
Score reports have one or more intended audiences: the people who use the reports to make decisions about test takers, including teachers, administrators, parents and test takers. Attention to audience when designing a score report supports assessment validity by increasing the likelihood that score users will interpret and use assessment results…
Students are experts at sizing up instructors, but many do not extend this analysis to non-instructor audiences, which can reduce their effectiveness in new communication situations. Audience, therefore, is a crucial threshold concept not only in Rhetoric and Composition, but in any discipline that values communication skills. How can instructors…
Lindelof, Anja Mølle
The term ‘audience development’ addresses current dilemmas in publicly funded arts institutions. It is increasingly deployed in cultural policies and insti- tutional practices in the Nordic countries, and the article provides a critical dis- cussion of the term. The article argues...... as a complex social and aesthetic phenome- non that it is necessary to acknowledge in order to properly engage with the challenges and potentials of the performing arts and their institutions. Three key logics from performance research are introduced to complement the audience development discourse with more...... that the discourse developing around audience development takes an organizational and institutionalized approach to performance culture that risks reducing dilemmas in performing arts institutions to a question of either marketing or social distinction. It overlooks a substantial body of knowledge of performance...
This study asks two questions: (1) Do older adults modify their language based on age of the listener (audience design)? (2) Does social contact affect audience design in older adults? Older adults (n = 34; mean age = 82) engaged in an instructions task with two fictive listeners (a child and an adult) to test these questions. Results show that older adults used a greater total number of propositions and rapport-building devices and a lower type-token ratio when giving instructions to the child compared to the adult listener. Adults with more social interactions used more propositions when talking to a child. In addition, satisfaction with interactions was significantly positively related to task-tracking devices and negatively related to rapport-building devices by older adults. These results suggest that audience design and social relations are worth further study in language maintenance in older age. © The Author(s) 2014.
In technical writing classes, audience is one of the most important concepts. Technical writing is typically written to a specific audience for a specific purpose. In addition, as audiences change, so must the way a document is written. An audience's lack of knowledge in a technical area, for example, would require more background information or…
George H. Siehl
The two decades which have passed since the era of the Outdoor Recreation Resources Review Commission (ORRRC) have been active and fruitful in terms of Federal recreation legislation. The Commission and its final report "Outdoor Recreation for America" strongly influenced the burst of recreation legislation in the 1960's. Even today, the studies prepared...
Fabrizio, Sheila M.; Neill, James
Outdoor programs often intentionally provide a different culture and the challenge of working out how to adapt. Failure to adapt, however, can cause symptoms of culture shock, including homesickness, negative personal behavior, and interpersonal conflict. This article links cross-cultural and outdoor programming literature and provides case…
Matthews, Bruce E.
Utilizing the Beatles' Yellow Submarine fantasy (e.g., the Blue Meanies), this outdoor education program is designed for sixth graders and special education students. Activities developed at the Cortland Resident Outdoor Education Camp include a series of group stress/challenge activities to be accomplished by everyone in the group, as a group.…
Because outdoor education programs occur in every geographic location, are sponsored by all levels of educational institutions, state and local government agencies, and private entrepreneurs, and have no nationally standardized curriculum or measures of competency or knowledge, outdoor education may best be defines as "education in, about, and for…
White, Randy; Stoecklin, Vicki L.
Why typical playgrounds are designed the way they are by adults is discussed, including what the ideal outdoor play/learning environment for children is and how the outdoor space should be considered as an extension of the classroom. The paper emphasizes the importance of nature to children, discusses the criteria playground designers should…
Full Text Available Outdoor school is a stable element of Czech educational system. However,many changes have occurred during the last twenty years in the purposes of outdoorschools and in their organization. The article presents various school statistics andresults of research which included questionnaire survey in elementary schools in Pragueand a case study of two classes. The study found that the outdoor school programmesare getting shorter, budgets for outdoor schools are reduced, and prices of outdoorschool programmes for parents are increasing. Because of high prices, almost 20 % ofpupils cannot attend outdoor schools. Nevertheless, according to teachers, pupils andparents, the main purpose of outdoor school programmes is to create a better socialclimate in peer groups. Because of high rates of absence, this goal is partly invalid.Another purpose should be that teachers and children get to know each other better.This goal is invalid as well because many schools hire commercial agencies which limitsthe time that pupils and teachers spend together.
Reinicke, Bryan A.
Systems analysis and design (SAD) classes are required in both Information Systems and Accounting programs, but these audiences have very different needs for these skills. This article will review the requirements for SAD within each of these disciplines and compare and contrast the different requirements for teaching systems analysis and design…
This report of two audience analyses at the University of Delaware Theatre was prepared as a guide for other university theatres that may need an understanding of the people who attend their dramatic presentations. Such analyses can provide information about who is attending the theatre, how performances are evaluated, what influences audience…
Recent advertising research has suggested that to gain initial entry into and retain continual success with a targeted audience of consumers, it is wise to mirror the attitudes and desires of those consumers. This has proven effective in the United States, where companies such as Chevrolet, Levi Strauss, and Coca-Cola have successfully catered to…
Conditioning audience patronage using subject matters in Nollywood films: the example of 30 days in Atlanta. ... Abstract. Films are subject-based and when producers set out to communicate their viewpoints, some do it flamboyantly while others take the subtle path. Unlike live theatre before it, the possibility of a virile spiral ...
Redvall, Eva Novrup
This article offers a historical analysis of the audience testing of television drama from The Danish Broadcasting Corporation (DR) by the in-house DR Media Research Department from the mid-1990s until 2016. The article investigates how the methods for testing have changed from more traditional...
The investigation combines the quantitative and qualitative methods for data capture and analysis, and thus deduced that the audience aesthetic preference was in favour of the day two performance. Hinging on the theory of deconstruction, the paper recommends that all such African plays bestowed with the shortcomings ...
Steijn, Arthur; Ion Wille, Jakob
consider digital media and new technologies as appropriate ways to reach new audiences. However in the field of classical composition music, new technologies have more than often been applied mainly to online ticket sales, web based marketing, and social medias. The focus of our work at the School...
Roche, Joseph; Stanley, Jessica; Davis, Nicola
Science shows provide a method of introducing large public audiences to physics concepts in a nonformal learning environment. While these shows have the potential to provide novel means of educational engagement, it is often difficult to measure that engagement. We present a method of producing an interactive physics show that seeks to provide…
Friedman, A. F.
One of the fundamental concerns of museum exhibition is to reach as broad an audience as possible. One way to open up the history of astronomy to a wider audience is to create an exhibit with an interdisciplinary theme and to select a venue outside of a science institution. Here I discuss ``Awestruck by the Majesty of the Heavens: Artistic Perspectives from the Adler Planetarium & Astronomy Museum History of Astronomy Collection," which took place at the Chicago Cultural Center from January to March of 1997. ``Awestruck" featured a selection of celestial charts, portrait prints of famous astronomers, plates from books on astronomical topics, and other works on paper. It focused on the connections between art and science during the period 1500-1800. Scientific content and place within the history of astronomy were discussed in addition to the artistic merit of the objects. The Chicago Cultural Center is an institution that is home to a wide variety of cultural programming including art, music, film, theater, and dance. In addition to providing a different audience for this material than that which typically visits the Adler, ``Awestruck" also represented an expansion of material for the Cultural Center's audience to view, as their exhibition spaces primarily show only 20th-century art. Programming such as gallery talks and the production of an art-museum-type exhibition catalog will also be discussed.
Rasmussen, Karsten bo
When sound reinforcement systems are used outdoors, absorptive surfaces are usually present along the propagation path of the sound. This may lead to a very significant colouration of the spectrum received by the audience. The colouration depends on the location and directivity of the loudspeaker......, the nature of the absorptive surface (eg grass) and the location of the audience. It is discussed how this effect may be calculated and numerical examples are shown. The results show a significant colouration and attenuation of the sound due to grass-covered surfaces....
Full Text Available Methods of Speakers' Effects on the Audience Nasrollah Shameli * Fariba Hosayni ** Abstract This article is focused on four issues. The first issue is related to the speaker's external appearance including the beauty of face, the power of his voice, moves and signals by hand, the stick and eyebrow as well as the height. Such characteristics could have an important effect on the audience. The second issue is related to internal features of the speaker. These include the ethics of the preacher , his/her piety and intention on the speakers based on their personalities, habits and emotions, knowledge and culture, and speed of learning. The third issue is concerned with the appearance of the lecture. Words should be clear enough as well as being mixed with Quranic verses, poetry and proverbs. The final issue is related to the content. It is argued that the subject of the talk should be in accordance with the level of understanding of listeners as well as being new and interesting for them. 3 - A phenomenon rhetoric: It was noted in this section How to give words and phrases so that these words and phrases are clear, correct, mixed in parables, governance and Quranic verses, and appropriate their meaning. 4 - the content of Oratory : It was noted in this section to the topic of Oratory and say that the Oratory should be the theme commensurate with the minds of audiences and also should mean that agree with the case may be, then I say: that the rhetoric if the theme was innovative and new is affecting more and more on the audience. Key words : Oratory , Preacher , Audience, Influence of speech * Associate Professor, Department of Arabic Language and Literature, University of Isfahan E-mail: Dr-Nasrolla Shameli@Yahoo.com * * M.A. in Arabic Language and Literature from Isfahan University E-mail: firstname.lastname@example.org
Star Cartier, Kimberly Michelle; Wright, Jason
A fundamental aspect of our jobs as scientists is communicating our work to others. In this, the field of astronomy holds the double-edged sword of ubiquitous fascination: the topic has been of interest to nearly the entire global population at some point in their lives, yet the learning curve is steep within any subfield and rife with difficult-to-synthesize details. Compounding this issue is the ever-expanding array of methods to reach people in today's Communications Era. Each communication medium has its own strengths and weaknesses, is appropriate in different situations, and requires its own specific skillset in order to maximize its functionality. Despite this, little attention is given to training astronomers in effective communication techniques, often relying on newcomers to simply pick up the ability by mimicking others and assuming that a firm grasp on the subject matter will make up for deficiencies in communication theory. This can restrict astronomers to a narrow set of communication methods, harming both the communicators and the audience who may struggle to access the information through those media.Whether writing a research paper to academic peers or giving an astronomy talk to a pubic audience, successfully communicating a scientific message requires more than just an expert grasp on the topic. A communicator must understand the makeup and prior knowledge of the desired audience, be able to break down the salient points of the topic into pieces that audience can digest, select and maximize upon a medium to deliver the message, and frame the message in a way that hooks the audience and compels further interest. In this work we synthesize the requirements of effective astronomy communication into a few key questions that every communicator needs to answer. We then discuss some of the most common media currently used to communicate astronomy, give both effective and poor examples of utilizing these media to communicate astronomy, and provide key
Full Text Available This paper will tell the story of the smallgroup of people who, in France, have been in charge of the measurement and theappreciation of the audience of television, and had to invent audience research,to organize it and to communicate its results to "clients" whodepended on it much earlier than usually assumed: television managers andprofessionals, public authorities, and, last but not least, advertisers. The paper will explore both change andcontinuity. First, change: the professional origin and training of measurerschanged much over the years. In the early days, they could have an almostliterary profile. The first person in charge of the audience at the RadioTélévision Française was a teacher of philosophy. His followers had a formationin sociology and semiology. They all insisted on the fact that they were not"simply" measurers, and also worried about appreciation, quality,culture. They always figures did produce figures, but rarely only about thenumber of people present in front of the screen, mostly about satisfaction,appreciation, preferences for given genres, viewing habits. As there was onlyone channel – until 1964, with the number of TV sets rising sharply, ratings,in the modern sense, were not critical.Things started to change gradually. In 1974,the public broadcasting corporation was divided into several companies,including three competing channels. The service in charge of measuring audiencewas put under the direct authority of the Prime Minister. Audience figuresplayed a part in the distribution of resources, not only advertising but throughthe license fee sharing. However, the law also provided a clause about an indexof quality, which never functioned satisfactorily, although the service incharge of audiences put much effort into it. In 1985, around the time of deregulation,change came. From outside, this was translated into the rise of daily,detailed, fast produced figures of the audience through audimeters, thenpeoplemeters
The changing patterns of news consumption in a digital era bring about new configurations between audiences, information, the devices upon which they consume it and the different (mobile) places and (shiftable) times where and when this is possible. This chapter highlights the need to consider...... these interrelated changes in the media ecology if we want to grasp the newfound complexity of media consumption. Specifically, it outlines how audience engagement with news and different spatiotemporal configurations made possible by digital technology are trends that complement and reinforce one another in terms...... of changing the socially-situated affordances of news use. Having sketched these contours, the chapter then highlights analytical challenges for understanding and conceptualizing the new interrelations between digital news content, production, and consumption, grounding this analysis with theoretical insights...
An audience response system (ARS) provides a means of infusing interaction into a traditional didactic lecture format, enhancing student attention and learning. It can be used in a variety of ways, with both large and small audiences, to evaluate participants' knowledge, attitudes, and opinions or to verify student attendance at a lecture. The technology of ARS has markedly improved over the years, resulting in systems that are less costly and easier to use. Commercial systems that can be rented or purchased as well as local systems that can be downloaded free via the Internet are available. In this essay, the author reviews the components of an ARS, the history of ARS, educational outcomes related to ARS use, the benefits and limitations of ARS, tips for using an ARS, and current developments in ARS.
Full Text Available In 1979, Australia’s then-Communication Minister Tony Staley commented that the introduction of satellite communications to the bush would “dispel the dis-tance – mental as well as geographical – between urban and regional dwellers, between the haves and the have-nots in a communication society” (Staley 1979: 2225, 2228-9. In saying this, Staley imagined a marginalised and disadvantaged audience of “have-nots”, paying for their isolation in terms of their mental dis-tance from the networked communications of the core. This paper uses ethnographic audience studies surveys and interviews (1986-9 to examine the validity of Staley’s imaginations in terms of four communication technologies: the telephone, broadcast radio, 2-way radio and the satellite. The notion of a mental difference is highly problematic for the remote audience. Inso-far as a perception of lack and of difference is accepted, it is taken to reflect the perspective and the product of the urban policy-maker. Far from accepting the “distance” promulgated from the core, remote audiences see such statements as indicating an ignorance of the complexity and sophistica-tion of communications in an environment where the stakes are higher and the options fewer. This is not to say that remote people were not keen to acquire satel-lite services – they were – it is to say that when they imagined such services it was in terms of equity and interconnections, rather than the “dispelling of distance”.
Participation in online communities that are dedicated to older adults is a significant trend in elders' use of the Internet. The present study aimed to explore the audience of these communities and to discover possible subsegments within that audience and the differences among them. The study was based on an online survey of 218 members of 16 English language-based seniors' online communities. Analysis demonstrated that the audience of the communities is not homogeneous, as 3 segments of community members were identified: information swappers, aging-oriented, and socializers. These groups differed in their interests, background characteristics, and participation patterns. In addition, results indicated significant differences between the groups in perceived benefits. The socializers were those who reported the highest level of gratification. The aging-oriented reported more "companionship" than the information swappers, and the latter reported more "joyfulness" than the aging-oriented. The results suggested that members of seniors' online communities actively select community contents that best meet their psychosocial needs and use the communities interchangeably with other media and activities. Such purposeful use of the communities becomes an integral part of the strategies they utilize in order to cope with later life circumstances.
... safe outdoors. Leptospirosis is a disease caused by Leptospira bacterial species. These bacteria are carried in the ... as ingestion of food or water contaminated by Leptospira . Participating in sporting and racing events that include ...
Regardless of whether you’re a fan of the "beautiful game", you’ve probably heard that the CFC Outdoor Tournament 2011 is the sporting event of the year for the CERN Football Club. This unmissable social, cultural and sporting event will be a chance for CERNois to mingle with external visitors. In the 2011 edition of this legendary tournament, which is over 45 years old, the principle of “fair play” is once again on display. Ten teams – 8 from CERN – are competing for the CFC title. The tournament concludes with a final on 7 July final. Along with a thrilling match, there will also be a host of festivities for the final, including an exhibition game, the final awards ceremony, surprise gifts, a barbeque, musical performances, and more! Make sure to highlight 7 July (after 18.00) on your agenda, and take advantage of what will surely be an unforgettable day! The final tournament matches have been in progress since April and are ...
Park, Hyun-Suk; Min, Byungrok; Oh, Sang-Hyon
Since the industrialization of swine production in the late 1900s, swine farms in the United States, as well as in Europe, have largely become consolidated. Pig farms became larger in size but fewer in number, with 91% of market pigs being produced by large operations with 5,000 or more pigs on-site in the US, and only 3% of the total utilized agricultural land representing organic farming. Such change in the market made it difficult for small farmers to stay competitive, forcing them to find alternative ways to reduce the cost of production and increase profit using the outdoor production system. In contrast to the indoor confinement system, outdoor production system uses pasture-based units and/or deep-bedded hoop structures that promote animal welfare and environmental sustainability with a lower capital investment. In accord with the growing concern for animal and environmental welfare and food safety by the consumers, small farmers practicing an outdoor production system are seeing increased opportunities for marketing their products in the pork niche market. Unlike the general belief that the reproductive and growth performance measures of the outdoor sows and piglets are poorer in comparison with the animals reared indoors, studies showed that there was no significant difference in the performance measures, and some traits were even better in outdoor animals. Improved reproductive and production traits can increase the sustainability of outdoor farming. Present study reviewed the recent studies comparing the performance measures, meat quality and health of indoor and outdoor animals, as well as the efforts to improve the outdoor production system through changes in management such as hut types and breed of animals.
Full Text Available Since the industrialization of swine production in the late 1900s, swine farms in the United States, as well as in Europe, have largely become consolidated. Pig farms became larger in size but fewer in number, with 91% of market pigs being produced by large operations with 5,000 or more pigs on-site in the US, and only 3% of the total utilized agricultural land representing organic farming. Such change in the market made it difficult for small farmers to stay competitive, forcing them to find alternative ways to reduce the cost of production and increase profit using the outdoor production system. In contrast to the indoor confinement system, outdoor production system uses pasture-based units and/or deep-bedded hoop structures that promote animal welfare and environmental sustainability with a lower capital investment. In accord with the growing concern for animal and environmental welfare and food safety by the consumers, small farmers practicing an outdoor production system are seeing increased opportunities for marketing their products in the pork niche market. Unlike the general belief that the reproductive and growth performance measures of the outdoor sows and piglets are poorer in comparison with the animals reared indoors, studies showed that there was no significant difference in the performance measures, and some traits were even better in outdoor animals. Improved reproductive and production traits can increase the sustainability of outdoor farming. Present study reviewed the recent studies comparing the performance measures, meat quality and health of indoor and outdoor animals, as well as the efforts to improve the outdoor production system through changes in management such as hut types and breed of animals.
Rajan, Rekha S.
The idea of audience etiquette brings with it specific expectations influenced by both the social context and the performance genre. While audience response has traditionally been viewed as passive, performers are finding new and innovative ways of actively engaging young audiences, seeking immediate response, inviting exploration, and encouraging…
Hermes, J.; van den Berg, A.; Mol, M.
Audience studies is not the vibrant field it was in its 1980s and early 1990s heyday. Cultural studies today has a more balanced interest in production, audiences and texts. A renewed focus in audience studies on everyday meaning production, identity and relations of power could benefit from recent
... of Housing and Urban Development for residential facilities; and General Services Administration for..., fireplaces, wood stoves, trash and recycling receptacles, water hydrants, utility and sewage hookups, outdoor... of Housing and Urban Development, General Services Administration, and United States Postal Service...
Full Text Available This paper focuses on the reflection on the relationship between values and methodological principles of Outdoor Education and spatial and geographical education perspectives, especially in pre-school and primary school, which relates to the age between 3 and 10 years. Outdoor Education is an educational practice that is already rooted in the philosophical thought of the 16th and the 17th centuries, from John Locke to Jean-Jacques Rousseau, and in the pedagogical thought, in particular Friedrich Fröbel, and it has now a quite stable tradition in Northern Europe countries. In Italy, however, there are still few experiences and they usually do not have a systematic and structural modality, but rather a temporarily and experimentally outdoor organization. In the first part, this paper focuses on the reasons that justify a particular attention to educational paths that favour outdoors activities, providing also a definition of outdoor education and highlighting its values. It is also essential to understand that educational programs in open spaces, such as a forest or simply the schoolyard, surely offers the possibility to learn geographical situations. Therefore, the question that arises is how to finalize the best stimulus that the spatial location guarantees for the acquisition of knowledge, skills and abilities about space and geography.
Full Text Available The concept of art audience is understood as that, very small, part of population which possesses developed cultural needs and developed and regular cultural practice. Using Guy Debord's words we set a question: What are the chances for the arts compared with the glittering appearances of a spectacle in the modern world in which the tendency towards general banalization dominates? This question is considered as essential for cultural protagonists. Following Nemanjić's theory about cultural needs, we emphasize that the cultural need is formed as a cultural interest, which means that interests have a crucial role in the development of cultural needs, and consequently in cultural consumption. Accordingly, we think that the understanding of the importance of interests as a prerequisite for the development of the art audience is one of the most significant issues in the theory and practice of management in culture. The aim of the paper is to present the concept and its numerous factors in the process of forming and developing interests, as well as to point to the necessity and possibilities of the development of artistic interests, the latter being especially relevant to the management/managers of cultural institutions.
Fancovicova, Jana; Prokop, Pavol
Outdoor educational programmes are generally believed to be a suitable alternative to conventional biology settings that improve participants' environmental attitudes and knowledge. Here we examine whether outdoor educational programmes focused solely on practical work with plants influence participants' knowledge of and attitudes towards plants.…
Shupla, C. B.; Mason, T.; Peticolas, L. M.; Hauck, K.
One way to share compelling stories is through visuals. The Lunar and Planetary Institute (LPI), in collaboration with Laboratory for Atmospheric and Space Physics (LASP) and Space Science Laboratory at the University of California, Berkeley, has been working with planetary scientists to reach and engage audiences in their research through the use of visualizations. We will share how images and animations have been used in multiple mediums, including the planetarium, Science on a Sphere, the hyperwall, and within apps. Our objectives are to provide a tool that planetary scientists can use to tell their stories, as well as to increase audience awareness of and interest in planetary science. While scientists are involved in the selection of topics and the development of the visuals, LPI and partners seek to increase the planetary science community's awareness of these resources and their ability to incorporate them into their own public engagement efforts. This presentation will share our own resources and efforts, as well as the input received from scientists on how education and public engagement teams can best assist them in developing and using these resources, and disseminating them to both scientists and to informal science education venues.
Cooper, Crystale Purvis; Gelb, Cynthia A; Chu, Jennifer; Polonec, Lindsey
Donated media placements for public service announcements (PSAs) can be difficult to secure, and may not always reach intended audiences. Strategies used by the Centers for Disease Control and Prevention's (CDC) Screen for Life: National Colorectal Cancer Action Campaign (SFL) to obtain donated media placements include producing a diverse mix of high-quality PSAs, co-branding with state and tribal health agencies, securing celebrity involvement, monitoring media trends to identify new distribution opportunities, and strategically timing the release of PSAs. To investigate open-ended recall of PSAs promoting colorectal cancer screening, CDC conducted 12 focus groups in three U.S. cities with men and women either nearing age 50 years, when screening is recommended to begin, or aged 50-75 years who were not in compliance with screening guidelines. In most focus groups, multiple participants recalled exposure to PSAs promoting colorectal cancer screening, and most of these individuals reported having seen SFL PSAs on television, in transit stations, or on the sides of public buses. Some participants reported exposure to SFL PSAs without prompting from the moderator, as they explained how they learned about the disease. Several participants reported learning key campaign messages from PSAs, including that colorectal cancer screening should begin at age 50 years and screening can find polyps so they can be removed before becoming cancerous. Donated media placements can reach and educate mass audiences, including millions of U.S. adults who have not been screened appropriately for colorectal cancer.
Jensen, Cathrine Ulla
and the profile of the price premium. There is a large correlation between the income level within a neighborhood and the level of outdoor recreation. Controlling for unobserved quality through fixed effects reveals that the price premium increases with prices, but when controlling for the general price level...
R. Jeff Teasley; John C. Bergstrom; H. Ken Cordell; Stanley J. Zarnoch; Paul Gentle
Outdoor recreation on private land is influenced by myriad factors. To provide background and context on these factors, this chapter first overviews the private land situation in the United States and provides general information and discussion related to ownership and tenure, land-use patterns, legal restrictions, and economic conditions, including taxation issues....
This presentation takes general view of understanding outdoor education in New Zealand. This is seen from an outsider's perspective and is compared with "friluftsliv" in Denmark and the Nordic countries. Analysing and understanding one's culture is never easy, and the main challenge is to focu...
Andkjær, Søren; Arvidsen, Jan
a health perspective with measures of physical activity in general. The studies cover different research areas, and contribute to insights into the importance of natural surroundings to active outdoor life. It can be concluded that some knowledge exits on the impact and significance of natural environments...... and are organised by location or nature setting: 1) studies on parks, 2) studies on forests, 3) studies on trails. Most of the studies have a quantitative design. Almost all studies are cross-sectional studies, and present snapshots of the importance of natural surroundings to active outdoor life. Many studies have...
This presentation takes general view of understanding outdoor education in New Zealand. This is seen from an outsider's perspective and is compared with "friluftsliv" in Denmark and the Nordic countries. Analysing and understanding one's culture is never easy, and the main challenge is to focus...... with the theory and analysis of configurations (Eichberg, 2001), using interviews with leaders and participants (Kvale, 1994) and a series of observations of practise (Spradley, 1980). The study points out central cultural characteristics in outdoor education in New Zealand according to time, space, energy...... education and discuss the results using theories of late modernity (Giddens 1994, Beck 1992)....
Kelly, L. D.; Luebke, J. F.; Clayton, S.; Saunders, C. D.; Matiasek, J.; Grajal, A.
Much effort has been devoted to finding ways to explain climate change to uninterested audiences and encourage mitigation behaviors among dismissive audiences. Most approaches have focused on conveying information about climate change processes or threats. Here we report the results of a national survey designed to characterize the readiness of zoo and aquarium visitors to engage with the issue of climate change. Two survey forms, one focused primarily on attitudes (N=3,594) and another on behaviors (N=3,588), were administered concurrently in summer 2011 at 15 Association of Zoos and Aquariums accredited institutions. The attitudes survey used Global Warming's Six Americas segmentation protocols (climatechangecommunication.org) to compare climate change attitudes of zoo and aquarium visitors with the American public (Leiserowitz et al., 2011). Our results reveal that visitors are receptive audiences for climate change education and want to do more to address climate change. Even these favorable audiences, however, perceive barriers to engaging in the issue, signifying the importance of meeting the learning needs of those who acknowledge anthropogenic climate change, and not only of climate change 'deniers.' While 39% of the general public is 'concerned' or 'alarmed' about global warming, 64% of zoo and aquarium visitors fall into these two "Six Americas" segments. Visitors also differ from the national sample in key attitudinal characteristics related to global warming. For example, nearly two-thirds believe human actions are related to global warming, versus less than one-half of the general public; and approximately 60% think global warming will harm them personally, moderately or a great deal, versus less than 30% of the general public. Moreover, 69% of visitors would like to do more to address climate change. Despite zoo and aquarium visitors' awareness of climate change and motivation to address it, survey results indicate they experience barriers to
Rier, David A
Even preliminary toxic-exposure epidemiology papers can spark "media scares" and questionable reactions amongst the public. Concerns for the social consequences of publication can lead epidemiologists--despite the advantages of visible publication--to choose a more obscure outlet for potentially sensitive studies. Interviews with 61 US toxic-exposure epidemiologists indicate that investigators generally sought visible journals to transmit their work to the widest relevant audience. Yet up to 36-46% of this sample sometimes have sought or would seek to keep their research from a public who, they feared, might misuse their results. Implications for the boundaries between science and society (including evidence of hidden scientific activism and "inert" public activism) are discussed, and six hypotheses for further research are proposed.
Speakers' Corner is a multicultural setting in a London park at which the general public can actively participate in popular debate. A successful 'soap-box' orator should attract and keep an audience, elicit support from the crowd and gain applause; indeed, a mastery of the crowd, the discourse a...
Speakers' Corner is a multicultural setting in a London park at which the general public can actively participate in popular debate. A successful 'soap-box' orator should attract and keep an audience, elicit support from the crowd and gain applause; indeed, a mastery of the crowd, the discourse...
... 41 Public Contracts and Property Management 3 2010-07-01 2010-07-01 false How does this part meet the needs of its audience? 102-3.20 Section 102-3.20 Public Contracts and Property Management Federal Property Management Regulations System (Continued) FEDERAL MANAGEMENT REGULATION GENERAL 3-FEDERAL ADVISORY COMMITTEE MANAGEMENT What Policies Appl...
Rantakokko, Merja; Mänty, Minna; Iwarsson, Susanne
To study which individual characteristics and environmental factors correlate with fear of moving outdoors and whether fear of moving outdoors predicts development of mobility limitation.......To study which individual characteristics and environmental factors correlate with fear of moving outdoors and whether fear of moving outdoors predicts development of mobility limitation....
Increasingly sedentary lifestyles are contributing to overweight and other health concerns as children spend less and less time outside engaged in active play. Outdoor play provides important opportunities to explore the natural world, interact with peers, engage in vigorous physical activity, and learn about our environment. However, outdoor…
Presents outline for introductory course designed to allow student exploration of outdoor opportunities and instill interest and basic knowledge. Includes nature trail development, edible wild plants, Adirondack/St. Lawrence geology, mountain climbing, fall camping, snowshoeing, cross-country skiing, winter camping, ice fishing, knots,…
Reske-Nielsen, Anders; Mejnertsen, Asbjørn; Andersen, Nils Axel
A full software and hardware solution has been designed, implemented and tested for control of a small agricultural automatic tractor. The objective was to realise a user-friendly, multi-layer controller architecture for an outdoor platform. The collaborative research work was done as a part of a...... of a research project within the field of automated agriculture and precision farming....
Berman, Dene S.; Davis-Berman, Jennifer
A relatively new movement in psychology, positive psychology, has many implications for the field of outdoor education. Positive psychology has the goal of fostering excellence through the understanding and enhancement of factors that lead to growth. It embraces the view that growth occurs when positive factors are present, as opposed to the…
Walter S. Hopkins
Though the Forest Service has pioneered in outdoor recreation research, the funding for recreation research has been inadequate. Specific needs for research are outlined. There is a need to define recreation and recreation research in terms that busy legislators can understand.
Shooter, Wynn; Paisley, Karen; Sibthorp, Jim
Establishing trusting relationships between leaders and participants is one way that outdoor leaders can create an emotionally safe and productive milieu that supports the attainment of desirable outcomes. Multidisciplinary literature offers considerable insight into leader trust development and the outcomes that are linked to trust in a leader.…
Page S20: NMR compound 4i. Page S22: NMR compound 4j. General: Chemicals were purchased from Fluka, Merck and Aldrich Chemical Companies. All the products were characterized by comparison of their IR, 1H NMR and 13C NMR spectroscopic data and their melting points with reported values. General procedure ...
Shooter, Wynn; Sibthorp, Jim; Paisley, Karen
Successful hiring, training, and pairing or grouping of staff requires administrators to consider the relationship between their programs' goals and the specific outdoor leadership skills of individual leaders. Authors have divided outdoor leadership skills into a three-category structure, and models of outdoor leadership have focused on skills…
Meerts-Brandsma, Lisa; Furman, Nate; Sibthorp, Jim
In 2003, the University of Utah and the National Outdoor Leadership School (NOLS) completed a study that developed a risk management taxonomy in the outdoor adventure industry and assessed how different outdoor expeditionary programs (OEPs) managed risk (Szolosi, Sibthorp, Paisley, & Gookin, 2003). By unifying the language around risk, the…
Field, Stephanie C.; Lauzon, Lara L.; Meldrum, John T.
Limited qualitative research exists on the experiences of outdoor education leaders. The purpose of this phenomenological study was to explore the job-related experiences of outdoor education leaders within and outside the workplace. Five participants who had experience as outdoor education leaders completed in-depth, one-on-one interviews about…
Choi, Hyangmi; Bull, Peter; Reed, Darren James
Previous studies showed that cultural dimensions (individualism and collectivism) are related to audience behavior in responding to political speeches. However, this study suggests that speech context is an important issue to be considered in understanding speaker-audience interaction in political speeches. Forms of response, audience behavior, and response rates were analyzed in three speech contexts: acceptance speeches to nomination as political parties’ candidates for presidential electio...
Changes in the television industry with regards to the development of new media technologies are having a significant impact on audience engagement with television drama. This article explores how the internet is being used to extend audience engagement onto platforms other than the television set to the point where television drama should increasingly be reconsidered as trans-media drama. However audience engagement with the various elements of a trans-media drama text is complex. By explori...
Drosatos, George; Tasidou, Aimilia; Efraimidis, Pavlos,
Part 6: Privacy Attitudes and Properties; International audience; Internet-enabled television systems, often referred to as Smart TVs, are a new development in television and home entertainment technologies. In this work, we propose a new, privacy-preserving, approach for Television Audience Measurement (TAM), utilizing the capabilities of the Smart TV technologies. We propose a novel application to calculate aggregate audience measurements using Smart TV computation capabilities and permanen...
Foster, S. Q.; Johnson, R. M.; Russell, R.; Lu, G.; Richmond, A.; Maute, A.; Haller, D.; Conery, C.; Bintner, G.; Kiessling, D.; Hughes, W. J.
The three-year life of an EPO grant can be a journey guided by clear goals and enriched by collaborative and outreach opportunities connecting Space sciences to Earth sciences for both K-12 and public audiences. This point is illustrated by two EPO projects funded by NASA Sun-Earth Connection research grants to the High Altitude Observatory (HAO) at the National Center for Atmospheric Research. They are entering their final year coordinated by the Office of Education and Outreach at University Corporation for Atmospheric Research. The content focus of both projects is well aligned with HAO's research mission and the expertise of our scientists, addressing solar dynamics, space weather, and the impacts of solar events on the magnetosphere, as well as societies inhabiting Earth's surface. The first project (Gang Lu, PI) develops presentation resources, inquiry activities, and tips that will help HAO scientists be better prepared to visit K-12 classrooms. Unexpectedly, the simultaneous development of a Teachers' Guide to NCAR's new Climate Discovery exhibit, which takes an Earth system approach to climate and global change, has created a niche for this EPO resource to be revised and repurposed for a needed unit in the guide about the exhibit's graphic panels on Sun-Earth connections. The second project (Art Richmond, PI) engages two high school "Teachers in Residence" to develop resources they can utilize with their students. Excited by exceptional educational graphics and animations in the new Physics of the Aurora: Earth Systems module co-produced by HAO and the COMET Program for advanced undergraduate courses, they chose to adapt appropriate sections of the module to enrich Earth science and math concepts addressed in their 9th and 10th grade astronomy and general physics classes. Simultaneously, the Windows to the Universe web site, which continuously updates space science content and is now developing a new Space Weather section with support from the Center for
Simion, Elena; Simion, Florin
Full text: The results of a long-term survey (1992 - 2006) of the variations of outdoor radon concentrations in semi-natural location from Romania are reported in the present paper. Measurements, covering between two and four sessions of the day (morning, afternoon, evening and night), were performed on a daily bases by 37 Environmental Radioactivity Monitoring Stations from National Environmental Radioactivity Survey Network. The method used was based on indirect determination of outdoor radon from aerosol samples collected on glass micro-fibre filters by drawing the air through the filters. The sampling was performed in a fixed place at a height of 2 m above the ground surface. Total beta counting of aerosol samples collected was performed immediately and after 20 hours. Values recorded during the years of continuous measurement indicated the presence of several patterns in the long-term variation of outdoor radon concentration: diurnal, seasonal and annual variation. For diurnal variation, outdoor radon concentration shows a maximum values in the night (early hours) and minimum values by day (in the afternoon). On average, this maximum is a factor of 2 higher than the minimum. Late autumn - beginning of winter maximum and an early spring minimum are characteristic for seasonal patterns. In the long term a seasonal pattern was observed for diurnal variation, with an average diurnal maximum to minimum ratio of 1.33 in winter compared with 3.0 in the summer months. The variations of outdoor radon levels showed little correlation with the uranium concentration of the ground and were attributed to changes in soil moisture content. In dry seasons, because of the low precipitation, the soil was drying out in the summer allowing fractures to develop and radon to migrate easily through the ground. Depending on micro-climatic and geological conditions, outdoor radon average concentrations in different regions of Romania are from 1200 mBq/mc to 13065 mBq/mc. The smallest
Washer, P; Joffe, H; Solberg, C
This paper explores whether, and to what extent, national newspaper messages tally with public perceptions about meticillin-resistant Staphylococcus aureus (MRSA). It compares research on media messages about MRSA with interview data gathered from a demographically diverse sample of 60 people interviewed from the Greater London area. Across the interview sample there was a shared consensus that most people associated MRSA not with the history of antibiotic use, but with dirty and poorly managed hospitals. Some media messages, such as blaming MRSA on the alleged 'management culture' of the NHS, seemed to capture the Zeitgeist, whereas others, in particular the 'celebrity victims' of MRSA, did not seem to resonate with the audience. This study also found that ideas based on scientific understandings about germ theory and the immune system were held alongside folklore such as miasmic theory. The comparison of media and mind thus points to the existence of pre-scientific understandings of germs, contagion and blame in parallel with the biomedical story in the minds of the public. The findings contribute to our understanding of the public and patients' views of this infection.
The world of media is experiencing a period of extreme and rapid change with the rise of internet television and the download generation. Many young people no longer watch standard TV. Instead, they go on-line, talking to friends and downloading pictures, videos, music clips to put on their own websites and watch/ listen to on their laptops and mobile phones. Gone are the days when TV controllers determined what you watched and when you watched it. Now the buzzword is IPTV, Internet Protocol Television, with companies such as JOOST offering hundreds of channels on a wide range of subjects, all of which you can choose to watch when and where you wish, on your high-def widescreen with stereo surround sound at home or on your mobile phone on the train. This media revolution is changing the way organisations get their message out. And it is encouraging companies such as advertising agencies to be creative about new ways of accessing audiences. The good news is that we have fresh opportunities to reach young people through internet-based media and material downloaded through tools such as games machines, as well as through the traditional media. And it is important for Europlanet to make the most of these new and exciting developments.
Knez, Igor; Thorsson, Sofia; Eliasson, Ingegärd; Lindberg, Fredrik
The general aim has been to illuminate the psychological mechanisms involved in outdoor place and weather assessment. This reasoning was conceptualized in a model, tentatively proposing direct and indirect links of influence in an outdoor place-human relationship. The model was subsequently tested by an empirical study, performed in a Nordic city, on the impact of weather and personal factors on participants’ perceptual and emotional estimations of outdoor urban places. In line with our predictions, we report significant influences of weather parameters (air temperature, wind, and cloudlessness) and personal factors (environmental attitude and age) on participants’ perceptual and emotional estimations of outdoor urban places. All this is a modest, yet significant, step towards an understanding of the psychology of outdoor place and weather assessment.
Full Text Available A questionnaire-based survey was conducted on a sample of 238 parents whose children attend the third and fourth grades in two Belgrade elementary schools: “Oslobodioci Beograda” and “Borislav Pekic”. The aim of this study was to deter¬mi¬ne the incidence of outdoor activities and the attitude of the third and fourth graders’ parents towards it. Statistical data processing was based on the use of the –R, and every question represented a random variable. The analysis of the collected data has proved the presence of outdoor activities among these pupils and their positive attitude towards camping out, as well as a positive attitude of their parents.
Jeong, Cheol-Ho; Marie, Pierre; Brunskog, Jonas
Noise generated by the audience during musical performances is audible and sometimes disturbing. In this study, an attempt to estimate such audience noise was carried out. From the recordings of performances in five performance spaces (four concert halls and one opera house), probability density ....... (C) 2012 Acoustical Society of America. [http://dx.doi.org.globalproxy.cvt.dk/10.1121/1.3689558]...
Levent, Nina; Reich, Christine
This article discusses an audience-informed professional development model that combines audience research focus groups and staff training that includes interaction and direct feedback from visitors, in this case, visitors with low vision. There are two critical components to this model: one is that museums' programming decisions are informed by…
C. Wang (Chen); E. Geelhoed; P.S. Cesar Garcia (Pablo Santiago)
textabstractIn September 2014, a local theatre company performed "the Tempest" simultaneously at two different locations to two separate audiences. Both audiences were linked together using an advanced video system, where several cameras captured the play. This is just one example of the radical
Smith, Ben J.; Bonfiglioli, Catriona M. F.
Physical activity's role in promoting health is highlighted in public health campaigns, news and current affairs, reality television and other programs. An investigation of audience exposure, beliefs and reactions to media portrayals of physical activity offers insights into the salience and influence of this communication. An audience reception…
Marie, Pierre; Jeong, Cheol-Ho; Brunskog, Jonas
Noise generated by the audience during musical performances is audible and sometimes disturbing. In this study, an attempt to estimate such audience noise was carried out. From the recordings of performances in five performance spaces (four concert halls and one opera house), probability density...
Reaching millions of people weekly, film is possibly the most persuasive of all media today. Its success is due to the combination of the filmmakers' shrewd audience analysis and audience techniques with the medium's ability to involve viewers intellectually, emotionally, and even physically in the vivid images on the screen. Once a major means of…
Achieving desired response from target audience is the overall goal for graphic communication in support of development initiatives. However, in Africa, responses to development messages, which are largely determined by target audience perception, are predominantly far from being desired. Therefore, this paper focuses ...
Centers for Disease Control and Prevention, 2009
CDC's Marketing and Communication Strategy Branch (MCSB) in the National Center for Health Marketings Division of Health Communication and Marketing divides audiences into segments with similar needs, preferences, and characteristics and provides CDC programs with audience-specific information, marketing expertise, and communication planning. To…
Nguyen, D.; Trieschnigg, D.; Cornips, L.
On Twitter, many users tweet in more than one language. In this study, we examine the use of two Dutch minority languages. Users can engage with different audiences and by analyzing different types of tweets, we find that characteristics of the audience influence whether a minority language is used.
Nguyen, Dong-Phuong; Trieschnigg, Rudolf Berend; Cornips, Leonie
On Twitter, many users tweet in more than one language. In this study, we examine the use of two Dutch minority languages. Users can engage with different audiences and by analyzing different types of tweets, we find that characteristics of the audience influence whether a minority language is used.
Augustine and his Manichaean audience: A re-reading of the first three books of the Confessions. ... The issue of intended audience in the first three books of Augustine's Confessions is investigated in light of the presence of terms and phrases that may have had special connotations for potential Manichaean readers.
Full Text Available Previous studies showed that cultural dimensions (individualism and collectivism are related to audience behavior in responding to political speeches. However, this study suggests that speech context is an important issue to be considered in understanding speaker-audience interaction in political speeches. Forms of response, audience behavior, and response rates were analyzed in three speech contexts: acceptance speeches to nomination as political parties’ candidates for presidential election, presidential election campaign speeches, and presidential inauguration speeches in the Korean presidential election of 2012. We found that audience response forms and behavior were distinctive according to the three speech contexts: in-group partisan leadership, competitive, and formal contexts. However, there was no relationship between the affiliative response rate and electoral success in the election. The function of the audience response is popularity and support of a speaker in acceptance and election campaign speeches, while it is conformity to social norms in inauguration speeches.
Marta Saavedra Llamas
Full Text Available This research presents the concept of social audience, as a new narrative space born in the convergence of the TV audience and the user’s conversations in Twitter, and examine strategies of TV programs in Spain with higher social audience. Understand what exactly the social audience is, how does it works or what kind of metrics are made for it, becomes more necessary than ever to deepen into the uses and opportunities facing both the television media and advertisers who choose to invest in a TV space.Through the study of successful cases already implemented is to establish formulas for success that achieve a more active participation of users, transfer from social to traditional audience and the profitable inclusion of brands in this full of possibilities new communication scenario.
Turrin, M.; Bell, R. E.; Pfirman, S. L.
Perhaps the most significant IPY contribution to science education was the vast amount of data collected at the polar-regions on Earth systems and processes that was made immediately available to teachers and curriculum developers. Supplementing textbooks with the Internet as an education partner, allowed participating teachers to transform science education through: their use of current data as an integral component of their classroom teaching; their training of students to seek out data as evidence of Earth processes; and their instruction to students on how to validate sources and uses of data. Yet, for every teacher and student who has been part of this successful IPY outreach there are many more who have not been reached, don’t know how to include polar science into their coursework, or don’t comfortably work with data. Our experience with data education projects suggests that to reach the next round of students, teachers, educators and the wider adult population we need to translate this data so it is accessible through carefully constructed activities, simulations, and games. In addition we need to actively seek new partnership and outlet opportunities. The collected measurements tell us that our poles are warming on a human timescale. Using data to tell the story, the unambiguous signal of warming makes it accessible to a much broader audience. Our experience has shown that, for a novice population working with data, the educational effectiveness is significantly enhanced when the signal in the data is strong and the Earth processes are clear. Building upon IPY data and resources, focusing on the Earth’s changing climate, and working with partnerships developed over the last two years, Lamont has put together several new education and outreach collaborations. Our goal is to reach new audiences through: 1) Inventorying, Assessing and Planning - Through an NSF planning grant we are leveraging IPY connections and findings in a Polar Climate Education
Pilkey, O. H.; Fraser, M. E.
Batik artist Fraser and coastal geologist Pilkey began their collaboration in 1994 at the Smithsonian Air and Space Museum. Since that time they have made over 25 joint presentations and produced 25 educational art exhibitions, some with as many as 60 batiks on silk, each large-scale artwork accompanied by a brief wall description of its geologic significance. Among other venues, the exhibitions have been housed at The National Academy of Sciences, The National Science Foundation, Duke University's Museum of Art, and the North Carolina Museum of Natural Sciences. They were also featured in a National Geographic TV special and have been widely picked up in cyberspace. In addition, the duo has published 2 books. One, A Celebration of the World's Barrier Islands (2003), combines color images with batiks, and the second, Global Climate Change: A Primer (2011), is illustrated exclusively with batiks. The creation of each batik is preceded by a scientist-artist conference wherein they discuss the salient features of the natural system to be depicted. The objective is to show the majesty of selected natural features or processes and at the same time to communicate the science behind them. From the artist's standpoint, this collaboration has given focus and purpose to her art and fulfills her desire to support environmental causes. The science-art alliance has been highly successful in attracting a new audience to the problems facing barrier islands and also to the broader subject of global climate change. A feared backlash from hardnosed science colleagues over "dilution" or "softening" of science has not materialized. A future collaboration with the "American Rivers" society will highlight the problems facing rivers.A batik of an iceberg showing the typical proportion of underwater versus above-water ice volumes.
Bonfield, Susan B.
Environment for the Americas (EFTA), a non-profit organization, developed a four-year research project to establish a baseline for Latino participation and to identify practical tools that would enable educators to overcome barriers to Latino participation in informal science education (ISE). Its national scope and broad suite of governmental and non-governmental, Latino and non-Latino partners ensured that surveys and interviews conducted in Latino communities reflected the cosmopolitan nature of the factors that influence participation in ISE programs. Information about economic and education levels, country of origin, language, length of residence in the US, and perceptions of natural areas combined with existing demographic information at six study sites and one control site provided a broader understanding of Latino communities. The project team's ability to work effectively in these communities was strengthened by the involvement of native, Spanish-speaking Latino interns in the National Park Service's Park Flight Migratory Bird Program. The project also went beyond data gathering by identifying key measures to improve participation in ISE and implementing these measures at established informal science education programs, such as International Migratory Bird Day, to determine effectiveness. The goals of Engaging Latino Audiences in Informal Science Education (ISE) were to 1) identify and reduce the barriers to Latino participation in informal science education; 2) provide effective tools to assist educators in connecting Latino families with science education, and 3) broadly disseminate these tools to agencies and organizations challenged to engage this audience in informal science education (ISE). The results answer questions and provide solutions to a challenge experienced by parks, refuges, nature centers, and other informal science education sites across the US. Key findings from this research documented low participation rates in ISE by Latinos, and that
Anecdotal evidence from spinal cord injury (SCI) rehabilitation clients suggests that nature experiences and outdoor pursuits are valued ingredients in a SCI rehabilitation program, in particular for those individuals who were outdoor enthusiasts pre-injury and/or who sustained their injury during outdoor pursuits. Model SCI centres in North America offer outdoor activities as components of SCI rehabilitation. A literature review on the effects and dynamics of nature experiences and outdoor pursuits in SCI rehabilitation and adjustment reveals a lacuna of empirical research in this area. Studies on leisure and recreation following SCI offer insights into how non-vocational rehabilitation activities assist functional independence, quality of life, and community re-integration. Systematic research is needed to ascertain the value and contribution of outdoor experiences in SCI rehabilitation; further, research is needed to document how contact with 'blue-green nature' may assist in the identity reconstruction process and in adjustment to life with a physical disability.
Higgitt, Rebekah; Withers, Charles W J
This essay recovers the experiences of women at the meetings of the British Association for the Advancement of Science (BAAS) from its founding in 1831 to the end of the Victorian era. It aims to add to research on women in science by reconsidering the traditional role of women as consumers rather than producers of knowledge and to that on science popularization by focusing on audience experience rather than on the aims and strategies of popularizers. The essay argues that, in various ways, the ubiquitous and visible female audience came to define the BAAS audience and "the public" for science more generally. The women who swelled the BAAS audiences were accepted as a social element within the meetings even as they were regarded critically as scientific participants. Portrayed as passive and nonscientific, women allowed the male scientific elites to distance themselves from their audiences. Arguing from diary and other evidence, we present examples that complicate existing notions of audiences for science as necessarily active.
The paper is based on a comparative and qualitative case study of friluftsliv in Denmark and outdoor education in New Zealand. Cultural analysis with a comparative cultural perspective informed the research approach. Configurational analysis was used as an important supplement to focus on cultural...... patterns linked to bodily movement. It is argued that outdoor education in New Zealand is focused on action, risk and challenge, with personal development as the central pedagogical goal. There seems to be a general search for effectiveness and a special relationship to land and nature with both...... functionalism and personal relationships linked to identity. Outdoor education in New Zealand can generally be understood as a reproduction of political ideas and values in western liberal societies. Friluftsliv in Denmark exhibits complexity of forms and settings within outdoor education, with simple life...
Author Dennis Potter has written an exceptional psychoanalytically informed television series in The Singing Detective. Potter succeeds by echewing the usual portrayal of psychoanalysis in cinema and television as a therapy which the viewer observes but instead creates, by means of the content and structure of the series, a production that forces the audience into a role of analyst. The story of the current life and the childhood of the protagonist, Philip Marlow, has depth and context which allows the audience to examine the personality of Marlow, including character pathology and traits, sexuality, fantasy, dreams, and delusions from several metapsychological viewpoints. Potter allows the audience to use the dynamic, genetic, topographic, and, most unusual in drama, structural viewpoints. The audience can experience aspects of an analyst's experience, including the process of formulating and evaluating over time analytic hypotheses and coping with emotional reactions to the material which at times has transferencelike qualities.
To examine food advertising aimed at childhood's audience broadcast on Chilean television. Cross-sectional study. Food advertising broadcast by 4 open signal TV channels was recorded for 12 hours daily on twelve days randomly selected. Notices were classified according to food groups and level of processing. The frequency of food advertisement aimed to childhood audience was compared with those for adults. Nutrient profile of foods advertised was described. In 144 hours of recording appeared 530 food advertisement; 53.2% were aimed to childhood audience. The most advertised foods were sugary dairy (28.4%), sweetened beverages (25.5%), and sweetened cereals (17.7%). Of the foods advertised to childhood audience, 75% exceeds the criterion for free sugars. Chilean television advertises ultra-processed foods that exceed the limits of free sugars.
Montangero, J; Lecerf, O
In two samples of 22 dreams, one sample produced by 18 subjects and the other by a single subject, we found an equal proportion of indoor and outdoor settings. The analysis of 13 consecutive dreams of two subjects also showed some shift from indoor to outdoor settings. Dreaming processes apparently produce constant variations of representations and operate a selection of episodic memory elements via the general categories of semantic memory.
Van Haren, J. L.; Roberts, E.; Fields, J.; Johnson, B.; Saleska, S. R.
Communication is a process by which information is exchanged between individuals. Before information can be exchanged both or al parties have to be willing to partake in the communication process. Climate change scientists are still struggling to present their message in part because the general public does not want to hear their message and in part of the personality gap between scientists and the general public (Weiler et al. 2011). This demonstrates the need for communication, through a variety of means, with the general public about who climate change researchers are and what they do, besides the message that they have to convey. This ';feeling' type - relying on personal value and impact of decisions on others- of communication, not common in the scientific community that requires facts, has been suggested to be more effective with the general public (Weiler et al. 2011). We created a multimedia exhibition, which aims to put an intimate human face on science with an approach based on the following ideas: 1) Art initiates the connection between researchers and public audiences through visual stimulation, and 2) The one-on-one experience with a researcher through audio-visual means increases public engagement with climate change science. The exhibition implements these ideas by first, building on the core artistic vision of an artist/photographer who has been accompanying us on field courses and expeditions in the Amazon basin, and second, by bringing the personal voice and stories of students and scientists to the images in which they are represented. Our approach expanded on these themes with a unique twist: we use artistic imagery and video to show the personality of researchers and the process of science. After an image has captured the attention of a visitor, they will be engaged by the intimacy of hearing the scientist explaining how they got there, what they were doing at that particular moment, and why it's relevant and important to the visitor's life
Vörös , Florian
International audience; This article offers a self-reflexive account of an audience reception study conducted in Paris, France, examining gay, bisexual and heterosexual cisgender men's everyday (and everynight) uses of pornography. The study explores the gender dynamics at work in practices such as surfing, watching, reimagining and discussing pornography, based on in-depth interviews with 34 viewers, combined with the replication of their online sexual meanderings; this positions me as a vie...
This article analyses the main development trends in media audience structure and media use in Latvia since its joining the European Union in 2004. To characterize and carry out the analysis quantitative data were mainly used which are regularly provided by TNS Latvia – an agency for market, social and media research. In addition to the information provided by TNS Latvia, this summary also employs a study on broadcasting media audience structure and content priorities commissioned by the Nati...
Starball was conceived as a means of connecting planetarium audiences to the night sky in an imaginative, interactive way. Developed at the Smith Planetarium at Pacific Science Center in Seattle, Starball challenges each live audience to forget the “official” constellations and create original ones based on their own experiences and dreams. This paper details the philosophy behind the show and the specific planetarium and theater methods the performers employ to create an environment where such active participation is possible.
Brussoni, Mariana; Gibbons, Rebecca; Gray, Casey; Ishikawa, Takuro; Sandseter, Ellen Beate Hansen; Bienenstock, Adam; Chabot, Guylaine; Fuselli, Pamela; Herrington, Susan; Janssen, Ian; Pickett, William; Power, Marlene; Stanger, Nick; Sampson, Margaret; Tremblay, Mark S.
Risky outdoor play has been associated with promoting children’s health and development, but also with injury and death. Risky outdoor play has diminished over time, concurrent with increasing concerns regarding child safety and emphasis on injury prevention. We sought to conduct a systematic review to examine the relationship between risky outdoor play and health in children, in order to inform the debate regarding its benefits and harms. We identified and evaluated 21 relevant papers for quality using the GRADE framework. Included articles addressed the effect on health indicators and behaviours from three types of risky play, as well as risky play supportive environments. The systematic review revealed overall positive effects of risky outdoor play on a variety of health indicators and behaviours, most commonly physical activity, but also social health and behaviours, injuries, and aggression. The review indicated the need for additional “good quality” studies; however, we note that even in the face of the generally exclusionary systematic review process, our findings support the promotion of risky outdoor play for healthy child development. These positive results with the marked reduction in risky outdoor play opportunities in recent generations indicate the need to encourage action to support children’s risky outdoor play opportunities. Policy and practice precedents and recommendations for action are discussed. PMID:26062038
Full Text Available Risky outdoor play has been associated with promoting children’s health and development, but also with injury and death. Risky outdoor play has diminished over time, concurrent with increasing concerns regarding child safety and emphasis on injury prevention. We sought to conduct a systematic review to examine the relationship between risky outdoor play and health in children, in order to inform the debate regarding its benefits and harms. We identified and evaluated 21 relevant papers for quality using the GRADE framework. Included articles addressed the effect on health indicators and behaviours from three types of risky play, as well as risky play supportive environments. The systematic review revealed overall positive effects of risky outdoor play on a variety of health indicators and behaviours, most commonly physical activity, but also social health and behaviours, injuries, and aggression. The review indicated the need for additional “good quality” studies; however, we note that even in the face of the generally exclusionary systematic review process, our findings support the promotion of risky outdoor play for healthy child development. These positive results with the marked reduction in risky outdoor play opportunities in recent generations indicate the need to encourage action to support children’s risky outdoor play opportunities. Policy and practice precedents and recommendations for action are discussed.
Brussoni, Mariana; Gibbons, Rebecca; Gray, Casey; Ishikawa, Takuro; Sandseter, Ellen Beate Hansen; Bienenstock, Adam; Chabot, Guylaine; Fuselli, Pamela; Herrington, Susan; Janssen, Ian; Pickett, William; Power, Marlene; Stanger, Nick; Sampson, Margaret; Tremblay, Mark S
Risky outdoor play has been associated with promoting children's health and development, but also with injury and death. Risky outdoor play has diminished over time, concurrent with increasing concerns regarding child safety and emphasis on injury prevention. We sought to conduct a systematic review to examine the relationship between risky outdoor play and health in children, in order to inform the debate regarding its benefits and harms. We identified and evaluated 21 relevant papers for quality using the GRADE framework. Included articles addressed the effect on health indicators and behaviours from three types of risky play, as well as risky play supportive environments. The systematic review revealed overall positive effects of risky outdoor play on a variety of health indicators and behaviours, most commonly physical activity, but also social health and behaviours, injuries, and aggression. The review indicated the need for additional "good quality" studies; however, we note that even in the face of the generally exclusionary systematic review process, our findings support the promotion of risky outdoor play for healthy child development. These positive results with the marked reduction in risky outdoor play opportunities in recent generations indicate the need to encourage action to support children's risky outdoor play opportunities. Policy and practice precedents and recommendations for action are discussed.
This article describes the University of Northern British Columbia's (UNBC's) Outdoor Recreation and Tourism Management (ORTM) Program, which focuses squarely on the management of outdoor recreation as it relates to conservation (i.e., in and around parks and protected areas), tourism that is both based in and concerned with the natural/cultural…
New Jersey State School of Conservation, Branchville.
Seventy-seven books and articles published between 1939 and 1964 are listed in this bibliography for students and teachers of outdoor education. The entries are listed alphabetically under the following subject headings: outdoor education, conservation, administration, aquatics, archery, arts and crafts, Indian lore, nature study, riding, rifle,…
Mark T. Knaebe
Wood exposed outdoors can last for centuries. What kind of wood you choose and how you protect it can make a big difference in how long the wood lasts. Two conditions influence the service life of outdoor wood: weathering and decay.
Analyses on the placement, channels, size and content of outdoor alcohol advertising practices (N=807) in relation to existing regulations are given. For example, in Gambia, the country with the most stringent alcohol marketing regulations of all countries studied, outdoor alcohol advertisements are on average smaller and ...
The purpose of this study was to explain children's indoor and outdoor play in preschool programs in terms of teacher interaction, peer interaction and task orientation. Children's indoor and outdoor play behaviors were compared using the Individualized Classroom Assessment Scoring System (inCLASS). Findings included significant differences on…
Schoolyard wildlife habitats aren't just for beauty and fun--they are outdoor classrooms where real science learning takes place. Schoolyard habitat projects involve conservation and restoration of wildlife habitat; however, the learning doesn't have to stop there--outdoor classrooms can foster many kinds of active learning across the curriculum…
Basto-Abreu, Ana C; Christine, Paul J; Zepeda-Tello, Rodrigo; Romero-Martínez, Martín; Aguilar Duque, Julian I; Reynales-Shigematsu, Luz M; Barrientos-Gutierrez, Tonatiuh
Outdoor smoking bans have been implemented to reduce secondhand smoke exposure and cigarette littering. We aimed to explore outdoor smoking behaviours, cigarette littering, and support towards a recently enacted outdoor smoking ban in Baja California, Mexico. From October 2013 to April 2014 a representative sample of 800 adults from urban areas of Baja California was surveyed to obtain information on demographics, smoking status, opinion towards outdoor smoking bans in general and in specific locations, and perceptions and habits regarding cigarette littering. Descriptive statistics and Poisson regression analyses were conducted to estimate prevalence ratios and corresponding 95% CI taking into account the complex survey design. Outdoor smoking was frequently observed, as 86.8% of the population reported having seen people smoking in parks and beaches and 94.4% in open venues such as concerts or stadiums. A smoking ban in all outdoor areas was supported by 71.8% of Baja California residents. Site-specific support ranged from 80% (stadiums) to 89% (public parks). Support for the ban was higher among never and ex-smokers than in current smokers. Cigarette littering was negatively perceived by 98% of the participants, yet 45% of all cigarettes smoked were thrown on the ground. Based on cigarette consumption and butt littering reported in the survey, we estimated that 27 million cigarette butts become litter every month in urban areas of Baja California. Outdoor smoking is still frequent in outdoor areas where people gather, and an important source of littering. We found substantial public support towards the outdoor smoking ban, which should translate into easier implementation and compliance in Baja California, Mexico. © The Author 2015. Published by Oxford University Press. All rights reserved. For permissions, please email: email@example.com.
Full Text Available This article addresses the concept and growing practice of audience reaction movie trailers, specifically for films in the horror genre. Popularized by the Paranormal Activity series of films, these trailers primarily utilize green night-vision video footage of a movie theater audience reacting to the film being advertised, yet also consist of webcam recordings of screaming fans, documentary-style B-roll footage of audiences filing into preview screenings with high levels of anticipation, and close-up shots of spectator facial expressions, accompanied by no footage whatsoever from the film being advertised. In analyzing these audience-centric promotional paratexts, my aim is to reveal them as attempting to sell and legitimize the experiential, communal, and social qualities of the theatrical movie viewing experience while at the same time calling for increased fan investment in both physical and online spaces. Through the analysis of audience reaction trailers, this article hopes to both join and engender conversations about horror fan participation, the nature of anticipatory texts as manipulative, and the current state of horror gimmickry in the form of the promotional paratext.
Adamson, Kathryn; Lane, Timothy
Effective public engagement relies on a clear understanding of public audiences; their existing knowledge base and their learning preferences. Scientific content that is effective in academic spheres is not necessarily popular in the public domain. This may be due to content (e.g. beginner level to advanced terminology); presentation style (graphical, text, multimedia); audience demographic (children to adults); and entertainment value. Over the last few years, there has been a major expansion in the quantity and quality of science outreach material. For scientists, the production of outreach material, in any form, is the first giant leap to disseminating their knowledge to broader audiences. However, there is also a need to evaluate the performance of outreach material, so that its content and delivery style can be tailored and maximised for the target audience. We examine the Google Analytics data for climate science outreach website Climatica over a 12 month period in 2015. The site publishes regular posts, which take the form of short written articles, graphics, videos, or teaching resources, on all aspects of climate science. The site is publicised via social media including Twitter and Facebook. In particular, we assess website performance, in terms of website visits and post engagement. These are examined in the context of: post topic, post style, social media engagement, and the timing of post publication/advertisement. The findings of this investigation are used to explore audience preferences and mechanisms for future post development to maximise the use of this web resource.
Yap, Jo En; Zubcevic-Basic, Nives; Johnson, Lester W; Lodewyckx, Michaela A
Social media platforms are increasingly used to disseminate social marketing messages about mental health and wellbeing. This study presents a range of message appeals used in social media enabled mental health promotion and stigma reduction messages. Furthermore, it examines the relationship between the type of message appeals and audience engagement. A content analysis of 65 organisation-generated YouTube videos about depression and anxiety and stigma reduction was conducted. The most utilised message appeal was Sorrow, followed by Affiliation, Ease/Convenience, Hope, Humour, Guilt/Shame, Heroic/Successful, and Fear. Multiple regression analysis was used to examine the relationship between the type of message appeals and audience engagement in terms of the number of likes, comments, and shares. The analysis revealed that Sorrow is the most useful message appeal for generating audience comments. However, Sorrow is negatively associated with the number of likes and shares. The results suggest that mental health promotion messages may engage a larger audience through Affiliation and Hope as they have a positive impact on the number of shares. This could, in effect, turn audiences into vocal advocates for mental health promotion and stigma reduction messages. © The Author 2017. Published by Oxford University Press. All rights reserved. For Permissions, please email: firstname.lastname@example.org.
Full Text Available The right of audience, in common law, is the right of a lawyer to represent a client in a court. Royalty, the Pope and some Presidents grant audiences. What does the power to grant an audience consist in? And what does it mean to demand an audience (with? Through a reading of the way in which the vocabulary of theatre, acting and audience is involved in the generation of a theory of state by Hobbes and Rousseau, this paper looks to reopen these questions as a political resource for us to re-imagine and refigure our ways of being together. Through readings of Hobbes and Rousseau, it looks at the ways in which the performance of politics creates the public, the representative and the sovereign and the ways these figures interact. It proposes an alternative role for theatre as places of affective learning and a civic ethics of playfulness, in which the auto-institution of the state as an imagined collectivity is fully assumed.
Rogers, Shane L; Fay, Nicolas; Maybery, Murray
This paper contrasts two accounts of audience design during multiparty communication: audience design as a strategic individual-level message adjustment or as a non-strategic interaction-level message adjustment. Using a non-interactive communication task, Experiment 1 showed that people distinguish between messages designed for oneself and messages designed for another person; consistent with strategic message design, messages designed for another person/s were longer (number of words) than those designed for oneself. However, audience size did not affect message length (messages designed for different sized audiences were similar in length). Using an interactive communication task Experiment 2 showed that as group size increased so too did communicative effort (number of words exchanged between interlocutors). Consistent with a non-strategic account, as group members were added more social interaction was necessary to coordinate the group's collective situation model. Experiment 3 validates and extends the production measures used in Experiment 1 and 2 using a comprehension task. Taken together, our results indicate that audience design arises as a non-strategic outcome of social interaction during group discussion.
The following Safety Assessment (SA) pertains to the outdoor live fire range facility (LFR). The purpose of this facility is to supplement the indoor LFR. In particular it provides capacity for exercises that would be inappropriate on the indoor range. This SA examines the risks that are attendant to the training on the outdoor LFR. The outdoor LFR used by EG&G Mound is privately owned. It is identified as the Miami Valley Shooting Grounds. Mondays are leased for the exclusive use of EG&G Mound.
Reinhard, CarrieLynn D.
Case studies of marketing strategies are illustrated that utilize some gaming structure and rules that encourage play(ing). In this paper, these strategies are referred to as "gameplay marketing". It is argued that these strategies have been inspired by established modes of gaming and can be found...... in at least four general types. The case studies discussed are four campaigns that represent these types: two television series, Leverage and Heroes, and two films, Cloverfield and The Dark Knight. The purpose of such gameplay marketing strategies appears to be to provoke viral marketing by creating buzz from...... the pleasure of these games. However, this trend also indicates what could be the reconceptualization of power dynamics in the relationship between producers and consumers....
SKELIN, A. K.
Full Text Available Visual peoplemeter is a vision-based measurement system that objectively evaluates the attentive behavior for TV audience rating, thus offering solution to some of drawbacks of current manual logging peoplemeters. In this paper, some limitations of current audience measurement system are reviewed and a novel vision-based system aiming at passive metering of viewers is prototyped. The system uses camera mounted on a television as a sensing modality and applies advanced computer vision algorithms to detect and track a person, and to recognize attentional states. Feasibility of the system is evaluated on a secondary dataset. The results show that the proposed system can analyze viewer's attentive behavior, therefore enabling passive estimates of relevant audience measurement categories.
Full Text Available The global world is gradually becoming a world of separated crowds despite the artificial wire and wireless connection through television and the Internet. Crowds remain a prevailing subject of research in different social studies, and the research of changes in the psychological structure of crowds and their characteristics is still of primary interest. The main focus of the research is on the interpretation of the results of the research paper about a special separated crowd called audience. It was observed how students, constituting the crowd, perceive a crowd on video. The observation was focused on the research of emotional contagion and mood in the crowd serving as audience. While watching a mass event on a big screen, the crowd serving as audience emotionally converges with someone else, in our case with public speakers.
Hasegawa, Hiroshi; Sato, Mie; Kasuga, Masao; Nagao, Yoshihide; Shono, Toru; Norose, Yuka; Oku, Ritsuya; Nogami, Akira; Miyazawa, Yoshitaka
This study investigated effects of listening and/or watching commercial-messages (CMs) on audience impressions. We carried out experiments of TV advertisements presentation in conditions of audio only, video only, and audio-video. As results, we confirmed the following two effects: image-multiple effect, that is, the audience brings to mind various images that are not directly expressed in the content, and marking-up effect, that is, the audience concentrates on some images that are directly expressed in the content. The image-multiple effect, in particular, strongly appeared under the audio only condition. Next, we investigated changes in the following seven subjective responses; usage image, experience, familiarity, exclusiveness, feeling at home, affection, and willingness to buy, after exposure to advertisements under conditions of audio only and audio-video. As a result, noting that the image-multiple effect became stronger as the evaluation scores of the responses increased.
Nguyen, Jennifer L; Dockery, Douglas W
The health consequences of heat and cold are usually evaluated based on associations with outdoor measurements collected at a nearby weather reporting station. However, people in the developed world spend little time outdoors, especially during extreme temperature events. We examined the association between indoor and outdoor temperature and humidity in a range of climates. We measured indoor temperature, apparent temperature, relative humidity, dew point, and specific humidity (a measure of moisture content in air) for one calendar year (2012) in a convenience sample of eight diverse locations ranging from the equatorial region (10 °N) to the Arctic (64 °N). We then compared the indoor conditions to outdoor values recorded at the nearest airport weather station. We found that the shape of the indoor-to-outdoor temperature and humidity relationships varied across seasons and locations. Indoor temperatures showed little variation across season and location. There was large variation in indoor relative humidity between seasons and between locations which was independent of outdoor airport measurements. On the other hand, indoor specific humidity, and to a lesser extent dew point, tracked with outdoor, airport measurements both seasonally and between climates, across a wide range of outdoor temperatures. These results suggest that, in general, outdoor measures of actual moisture content in air better capture indoor conditions than outdoor temperature and relative humidity. Therefore, in studies where water vapor is among the parameters of interest for examining weather-related health effects, outdoor measurements of actual moisture content can be more reliably used as a proxy for indoor exposure than the more commonly examined variables of temperature and relative humidity.
Msimuko, A K
A workshop funded by the USA Program for Appropriate Technology in Health (PATH) was an effort by Zambia toward prevention and control of AIDS. The lack of educational materials about AIDS for a low-literate audience was the major problem addressed by the workshop. Other problems include the lack of collaborative effort in the development of materials on AIDS, and the lack of skills needed in the development of such materials in Zambia. 1 of the objectives of the workshop was to launch the Planned Parenthood Association of Zambia's (PPAZ) materials development project. The scope of this project includes the production of educational materials on AIDS for low-literate audiences and a counseling handbook for family planning workers. Print materials should be simply written, using words, idioms, and graphics that are familiar to the target audience. Other workshop objectives included the establishment of collaborative relationships between organizations involved in existing AIDS educational activities in Zambia, and the development of practical skills needed to produce print materials. Education was identified as the most important strategy for the prevention and control of AIDS, and PPAZ should be the executing agency of the print materials project. Audience research, using focus group techniques, focus group discussions, behavioral messages, and pretesting of messages, should be the most effective means of reaching targeted audiences. PPAZ is contracted by PATH to begin development of educational materials, and 2 committees have formed to implement the project and to establish interagency collaboration. Audience research was begun between January and March of 1988, focusing on people's beliefs, practices, and ideas about AIDS. The final phase of the project will be the printing, distribution, and use of the AIDS materials and the training of family planning field workers in the proper use of these materials.
In an address to the IPPSO IMO Conference May 26, Hydro Mississauga General Manager K. Wahl spoke about what a buyer wants to see in the IMO system. His remarks were framed from the perspective of a buyer (Hydro Mississauga) that purchases approximately 5% of Ontario's electricity output and which is also entering into the generation market through the Lakeview joint venture project. Wahl described four basic expectations that buyers have of the IMO: choice for their customers, market efficiency, transparency, and fairness. To underline the need for transparency, he described how municipal utilities are facing key business decisions that will hinge in part on the IMO. Using Hydro Mississauga as an example, he explained how the utility must: obtain new licenses, form one of more profit oriented businesses, be positioned at market opening with customer contracts and power purchase agreements, choose whether to implement and manage billing transaction or to contract it out, and decide whether to become licensed in the business of wholesale energy trading. Further detail is included concerning the IMO rules and procedures that buyers would like to see: transmission rights for import and export of power, congestion pricing, clear import rules, clarity in extending physical bilateral contracting to retail, information release, identified interface obligations, participant training, and pilot testing
Exemplifying a real person in news stories has become a popular journalistic technique to describe an event or issue. With the frequent appearance of medical news reports in local television in recent years, this news presentation style is widely believed to help audiences better engage in and understand complex medical information and to influence their perceptions and judgments. In terms of television news coverage of medical advances, this study investigates how audiences respond to embedded human examples (mainly patients who experience benefits from the advances) and to overall news stories, and how such responses are related to their perception of portrayed medical advances. The experimental results indicate that news stories with a human example were more likely to intensify the audience's positive emotions than those without, which in turn influenced favorable perceptions of the described medical advance. In addition, the extent to which the audience identified with a human example (in particular, sympathy) mediated the relationship between the audience's involvement in the news story and its perception of the portrayed medical advance. © The Author(s) 2014.
Radencic, S.; Walker, R. M.; Anthony, K. V.
Graduate and undergraduate students with an interest in science education complete an intensive three-week "Maymester" course at Mississippi State University that includes one week of field experience teaching science in outdoor environments. The focus of the course includes the history and rationales for interdisciplinary outdoor education and informal learning environments while promoting successful pedagogical practices to enhance science instruction. Students gain valuable outdoor education field experience through a week of full emersion at a residential environmental learning center at the Great Smoky Mountains Institute at Tremont, TN (www.gsmit.org) that challenges perceptions of what many believe are "good teaching" practices. Tremont offers multiple overnight educational options for K-12 schools, teacher professional development programs, master naturalists trainings, and citizen science opportunities to the public. Being fully immersed in the outdoors teaching and learning about Earth Science interdisciplinary topics creates a paradigm shift in what is considered to be effective teaching by the graduate and undergraduate participants. Prior to the week at Tremont, students select a Tremont created outdoor educational activity to teach their fellow the graduate and undergraduate students while at Tremont. All activities promote inquiry and hands-on exploration utilizing authentic science process skills in outdoor field research settings that can also be adapted for local school environments. At Tremont the students reside in platform tents located at the center to allow complete immersion in the culture of informal learning unique to outdoor education. In addition to gaining personal experiences leading outdoor science activities, the college students get to actively observe experts in the field of outdoor ecological education model exemplary pedagogical practices of guided inquiry and effective questioning strategies. The impact of the full emersion
Huffman, Michael G.
In the U.S. there has been an increase in the number of outdoor recreationists requiring rescue. While it might seem logical that this trend results from the increasing numbers of outdoor enthusiasts, other factors contribute. Mass media give wide exposure to outdoor activities and use outdoor recreation to market many products and services. Such…
Full Text Available Nowadays, advertisement plays an important and impressive role in our lives and we are witnessing different works in this field. The emergence of new technologies in this field has led to the arrival of a new style of advertising with different interactivity and administrative functions. Interactive advertising is considered as one of the most up to date urban advertising. With regard to the arrival of this new style of advertising and using them in different countries, this research investigates the effectiveness of an advertisement’s interaction with the audiences in urban advertising through a descriptive/analytical approach as well as field study with regard to the type of advertising usage including commercial, promotional, educational, social etc. It is assumed that an interactive advertising confronts the audience with many challenges and makes him from a static and watching audience to an actor and explorer audience. In such advertisements, the audience enters a path with interactivity where the advertisement guides him and audience responses positively to this action; after a simple activity and in some cases, he interacts and communicates with the advertisement just by passing by it. In interactivity advertisements in urban spaces, the artist pays much attention to audience participation for challenges or performing specific activity that will lead to a result. The use of interactive advertising in various forms such as billboards, stands, and advertisements at bus stops and so on has increased in recent years, developed countries, and countries that are more familiar to technologies. These works are considered a new step in the field of urban advertising. This research selects samples of using such creative advertisements, especially in commercial areas in different countries as well as Iran. It considers the producing method, ideation, and effectiveness of each in a specific period as well as their installation and commissioning
Dahlstrom, Michael F.
Although storytelling often has negative connotations within science, narrative formats of communication should not be disregarded when communicating science to nonexpert audiences. Narratives offer increased comprehension, interest, and engagement. Nonexperts get most of their science information from mass media content, which is itself already biased toward narrative formats. Narratives are also intrinsically persuasive, which offers science communicators tactics for persuading otherwise resistant audiences, although such use also raises ethical considerations. Future intersections of narrative research with ongoing discussions in science communication are introduced. PMID:25225368
Gronemann, Sigurd Trolle; Kristiansen, Erik; Drotner, Kirsten
This article asks how we should research museum communication with audiences through social media. We argue that museums and audiences co-construct one another on social media, and we explore how particular modes of communication and discursive genres serve to generate mutual online positionings....... Based on in-depth analyses over three months’ Facebook communication at nine Danish museums and applying theories and methods from discourse analysis, we offer an analytical model of social media communication; and we examine how processes of co-construction are established, upheld, modified...
McGuire, Mark; Kampf, Constance Elizabeth
projects, technical communicators can listen to their external users and identify areas of importance with greater accuracy. While other methods of sentiment analysis look for a solution that leads to artificial intelligence in the program, this paper identifies the present needs of a human interaction......Social media communication is changing the opportunities for technical communicators to really understand audiences when these audiences are active about issues on social media platforms. Through applying ad-hoc corpus building processes to create word lists relevant to specific organizational...
Ks, Sunaryono Basuki
Reader-Response Criticism proposes a new way of looking at literary text. One of the writers of this criticism discusses about 'literary competence' which entails the idea of 'ideal reader'. The writer proposes the idea of 'ideal audience' to work with fields of art other than literature. In an attempt to give the proper appreciation of art, norms are required, and norms in art can be arrived at using the concept of 'ideal audience'. It is a fact that norms are normally contextual, not univer...
Holden, Steven; Snorrason, Magnus; Goodsell, Thomas; Stevens, Mark R.
Most goal-oriented mobile robot tasks involve navigation to one or more known locations. This is generally done using GPS coordinates and landmarks outdoors, or wall-following and fiducial marks indoors. Such approaches ignore the rich source of navigation information that is already in place for human navigation in all man-made environments: signs. A mobile robot capable of detecting and reading arbitrary signs could be tasked using directions that are intuitive to hu-mans, and it could report its location relative to intuitive landmarks (a street corner, a person's office, etc.). Such ability would not require active marking of the environment and would be functional in the absence of GPS. In this paper we present an updated version of a system we call Sign Understanding in Support of Autonomous Navigation (SUSAN). This system relies on cues common to most signs, the presence of text, vivid color, and compact shape. By not relying on templates, SUSAN can detect a wide variety of signs: traffic signs, street signs, store-name signs, building directories, room signs, etc. In this paper we focus on the text detection capability. We present results summarizing probability of detection and false alarm rate across many scenes containing signs of very different designs and in a variety of lighting conditions.
... Vitamin D Essential Outdoor Sun Safety Tips for Winter Winter sports enthusiasts are at increased risk for overexposure ... associated with sun exposure. "It's easy to associate winter with frostbite and windburn, but most people are ...
Elevated outdoor ambient air particle pollution triggers heart attacks, strokes, and abnormal heart rhythms and worsens heart failure in individuals at high risk due to underlying medical conditions. Emergency Medical Services in communities are the first responders to these eme...
Burke, Michael G
Full Text Available Global Positioning Systems (GPS) provide an effective means of outdoor localisation. Unfortunately they are subject to a variety of errors, particularly in cluttered environments where GPS signal is not always available. Whilst GPS positional...
Siaw Ling Lo
Full Text Available The vast amount and diversity of the content shared on social media can pose a challenge for any business wanting to use it to identify potential customers. In this paper, our aim is to investigate the use of both unsupervised and supervised learning methods for target audience classification on Twitter with minimal annotation efforts. Topic domains were automatically discovered from contents shared by followers of an account owner using Twitter Latent Dirichlet Allocation (LDA. A Support Vector Machine (SVM ensemble was then trained using contents from different account owners of the various topic domains identified by Twitter LDA. Experimental results show that the methods presented are able to successfully identify a target audience with high accuracy. In addition, we show that using a statistical inference approach such as bootstrapping in over-sampling, instead of using random sampling, to construct training datasets can achieve a better classifier in an SVM ensemble. We conclude that such an ensemble system can take advantage of data diversity, which enables real-world applications for differentiating prospective customers from the general audience, leading to business advantage in the crowded social media space.
Lo, Siaw Ling; Chiong, Raymond; Cornforth, David
The vast amount and diversity of the content shared on social media can pose a challenge for any business wanting to use it to identify potential customers. In this paper, our aim is to investigate the use of both unsupervised and supervised learning methods for target audience classification on Twitter with minimal annotation efforts. Topic domains were automatically discovered from contents shared by followers of an account owner using Twitter Latent Dirichlet Allocation (LDA). A Support Vector Machine (SVM) ensemble was then trained using contents from different account owners of the various topic domains identified by Twitter LDA. Experimental results show that the methods presented are able to successfully identify a target audience with high accuracy. In addition, we show that using a statistical inference approach such as bootstrapping in over-sampling, instead of using random sampling, to construct training datasets can achieve a better classifier in an SVM ensemble. We conclude that such an ensemble system can take advantage of data diversity, which enables real-world applications for differentiating prospective customers from the general audience, leading to business advantage in the crowded social media space.
This is a unique book that supports the current thinking behind outdoor learning. It features over 40 ideas for outdoor activities that support mathematics in the early years and the specific areas of learning in the revised EYFS. All the ideas are tried and tested by Terry and this book will prove to be popular in the early years and well into Key stage 1.
Ceciliani, Andrea; Bortolotti, Alessandro
In our rapidly changing contemporary society, it has become apparent that children spend significantly less time playing outdoors than their parents did. Therefore, considerable attention must be paid by professionals to engage this challenge, especially within early educational contexts. The goal of this study was to first explore the continual drive of play in educational growth and, second, the ways in which children play outdoors at school, in order to reap the developmental benefits of o...
Tremblay, Mark S.; Gray, Casey; Babcock, Shawna; Barnes, Joel; Costas Bradstreet, Christa; Carr, Dawn; Chabot, Guylaine; Choquette, Louise; Chorney, David; Collyer, Cam; Herrington, Susan; Janson, Katherine; Janssen, Ian; Larouche, Richard; Pickett, William
A diverse, cross-sectorial group of partners, stakeholders and researchers, collaborated to develop an evidence-informed Position Statement on active outdoor play for children aged 3–12 years. The Position Statement was created in response to practitioner, academic, legal, insurance and public debate, dialogue and disagreement on the relative benefits and harms of active (including risky) outdoor play. The Position Statement development process was informed by two systematic reviews, a critic...
Lawton, Brandon L.; Smith, Denise A.; Summers, Frank; Ryer, Holly; Slivinski, Carolyn; Lotz, Jennifer M.
The Hubble Frontier Fields is a multi-cycle program of six deep-field observations of strong-lensing galaxy clusters taken in parallel with six deep “blank fields.” The three-year long collaborative program began in late 2013 and is led by observations from NASA’s Great Observatories. The observations, now complete, allow astronomers to look deeper into the universe than ever before, and potentially uncover galaxies that are as much as 100 times fainter than what the telescopes can typically observe. The Frontier Fields science program is ideal for informing audiences about scientific advances and topics in STEM. The study of galaxy properties, statistics, optics, and Einstein’s theory of general relativity naturally leverages off of the science returns of the Frontier Fields program. As a result, the Space Telescope Science Institute’s Office of Public Outreach (OPO) has engaged multiple audiences over the past three years to follow the progress of the Frontier Fields.For over two decades, the STScI outreach program has sought to bring the wonders of the universe to the public and engage audiences in the adventure of scientific discovery. In addition, we are leveraging the reach of the new NASA’s Universe of Learning education program to bring the science of the Frontier Fields to informal education audiences. The main underpinnings of the STScI outreach program and the Universe of Learning education program are scientist-educator development teams, partnerships, and an embedded program evaluation component. OPO is leveraging the infrastructure of these education and outreach programs to bring the Frontier Fields science program to the education community and the public in a cost-effective way.This talk will feature highlights over the past three years of the program. We will highlight OPO’s strategies and infrastructure that allows for the quick delivery of groundbreaking science to the education community and public.
Tremblay, Mark S; Gray, Casey; Babcock, Shawna; Barnes, Joel; Bradstreet, Christa Costas; Carr, Dawn; Chabot, Guylaine; Choquette, Louise; Chorney, David; Collyer, Cam; Herrington, Susan; Janson, Katherine; Janssen, Ian; Larouche, Richard; Pickett, William; Power, Marlene; Sandseter, Ellen Beate Hansen; Simon, Brenda; Brussoni, Mariana
A diverse, cross-sectorial group of partners, stakeholders and researchers, collaborated to develop an evidence-informed Position Statement on active outdoor play for children aged 3-12 years. The Position Statement was created in response to practitioner, academic, legal, insurance and public debate, dialogue and disagreement on the relative benefits and harms of active (including risky) outdoor play. The Position Statement development process was informed by two systematic reviews, a critical appraisal of the current literature and existing position statements, engagement of research experts (N=9) and cross-sectorial individuals/organizations (N=17), and an extensive stakeholder consultation process (N=1908). More than 95% of the stakeholders consulted strongly agreed or somewhat agreed with the Position Statement; 14/17 participating individuals/organizations endorsed it; and over 1000 additional individuals and organizations requested their name be listed as a supporter. The final Position Statement on Active Outdoor Play states: "Access to active play in nature and outdoors--with its risks--is essential for healthy child development. We recommend increasing children's opportunities for self-directed play outdoors in all settings--at home, at school, in child care, the community and nature." The full Position Statement provides context for the statement, evidence supporting it, and a series of recommendations to increase active outdoor play opportunities to promote healthy child development.
Outdoor recreation and education contribute substantially to the Scottish economy. Outdoor recreation generates considerable tourism income, much of it in rural areas, and also extends the traditional tourist season. Outdoor education centers are significant employers in certain rural areas. In addition, "therapeutic" outdoor programs…
In theatrical parlance, a “stage” is the spatial context on which a performance takes place before an audience at a public theatre. However, theatre is faced with a perennial problem posed by the pulpit, itself seen as a performance area where priests stand to gesticulate using facial expressions to move the congregation ...
Kang, N.; Brinkman, W.P.; Riemsdijk, M.B. van; Neerincx, M.A.
Currently, expressive virtual humans are used in psychological research, training, and psychotherapy. However, the behavior of these virtual humans is usually scripted and therefore cannot be modified freely at runtime. To address this, we created a virtual audience with parameterized behavioral
Baker, Susan; Auld, Garry; MacKinnon, Chloe; Ammerman, Alice; Hanula, Gail; Lohse, Barbara; Scott, Marci; Serrano, Elena; Tucker, Easter; Wardlaw, Mary Kay
The Food and Nutrition Service (FNS) identified a need for a comprehensive set of best practices in nutrition education for low-income audiences for the Supplemental Nutrition Assistance Program (SNAP) educational projects, including SNAP-Ed. A comprehensive list of best practices would promote consistency and efficacy in program planning,…
Friedenberg, Robert V.
This paper examines two basic tools of audience analysis as they are used in contemporary political campaingning: public opinion polls and interpretations of voter statistics. The raw data used in the statistical analyses reported in this investigation come from national polls and voter statistics provided to Republican candidates running in local…
A set of much examined scientific papers which specifically portray a controversial topic and also manifest ally-peer and competitor-peer enscripted audiences are those written by James Watson and Francis Crick concerning their discovery of the structure of deoxyribose nucleic acid (DNA). The theoretical perspective of an ally-peer and…
Lawrence Joshua Fahey
Full Text Available Digital writing has enabled students to write for a variety of authentic audiences, both in and out of the classroom. As they consider audience, students shoulder a cognitive burden that they must juggle in addition to the task of composition. At the same time, writing provides students with opportunities to craft and express their identities. The ways that identity formation and cognitive load intersect may be particularly complex in digital, online writing environments, as students gain the ability to share and receive feedback from global and local audiences. In this counterbalanced experimental study, 86 seventh- and eighth-grade students responded to two narrative prompts. One prompt was written for the teacher and the other was written for the teacher and peers in an online forum. We examined student writing fluency, mechanical errors, academic word use, and setting. Students were found to be more likely to set narratives in private settings when writing for an audience that included peers. We discuss this finding from cognitive and sociocultural perspectives and how it might inform networked communication research.
Barbour, Joshua B.
Audience response systems, also known as clickers, hold much promise for use in the communication classroom. Yet potential benefits notwithstanding, implementing new technology in the classroom also offers challenges for faculty who must master it themselves while managing students' learning. Successful clicker implementation, like the…
St. John, Mark; Phillips, Michelle; Smith, Anita; Castori, Pam
Communicating Ocean Sciences to Informal Audiences (COSIA) is a National Science Foundation (NSF)-funded project consisting of seven long-term three-way partnerships between the Lawrence Hall of Science (LHS) and an informal science education institution (ISEI) partnered with an institution of higher education (IHE). Together, educators from the…
Austin, Bruce A.
Personal interviews were conducted with drive-in theatre patrons in an attempt to paint an empirical portrait of a contemporary drive-in movie theatre audience. A total of 607 patrons of one Rochester, New York, drive-in were interviewed by trained college undergraduates using a prepared 33-item questionnaire consisting of open- and close-ended…
Austin, Bruce A.
Film audience research complements institutional research, verifying scholarship on the meanings films have to viewers and providing broad-based explanations of film images. Most important, such research focuses on the decision and motivation processes people use before they set foot in the movie theater, thereby helping to construct a context…
This study examines the level of audience awareness of, and determining the effectiveness of the National Agency for Food and Drug Administration and Control (NAFDAC)'s use of, the Mobile Authentication Service (MAS) in identifying fake and substandard drugs in Nigeria. The study, anchored on the Uses and ...
Harrington, David V.
Although modern readers often find the interpretation of medieval literature difficult, they should be encouraged to use their imagination to resolve the dilemmas they encounter. Often, these are the same issues with which medieval audiences had to wrestle and which the poets intended to raise. W. Iser's and H. R. Jauss's principles of…
Schön, Daniel; Kopf, Stephan; Klinger, Melanie; Guthier, Benjamin
Mobile devices like smartphones and tablet PCs are widely used among university students and can be used for audience response systems (clicker systems) to improve teaching. Modern implementations of these systems are no longer limited to plain multiple-choice questions, but enable the lecturers to perform a variety of teaching scenarios. We…
improvised lakes like the Flavian Amphitheatre that was later called the colosseum in Rome which was improvised and the Stagnum. Augusti that was constructed. Sea battles were recreated in these water stages for an enthusiastic Roman audience. It is also in record that a great Roman poet, Claudius, re- enacted a battle ...
Ku-Mesu, Katalin Egri
A study applied Relevance Theory to interpretation of texts written in Ghanaian English, particularly those intended for reading by multiple audiences. The nature of such "hybrid" texts is examined and key principles of Relevance Theory are outlined. Relevance is defined in terms of contextual effect and processing effort. Contextual…
This study investigated audience perception of television animated cartoons as tool for political communication. The specific objectives of the study were: to find out the frequency of exposure to television animated cartoons between males and females; to find out the frequency of exposure to television animated cartoons ...
Brites, Maria José; Chimirri, Niklas Alexander; Amaral, Inês
In our stakeholder consultation following up on trends concerning the micro and macropolitics of audience action, we explore the potential impact of audiences’ micro-participation and connection to macro-actions. We address this issue taking into consideration intrinsic continuities and discontin...
Mar 6, 2018 ... Very few studies have sought to investigate and understand why a substantial number of targeted audiences resist the preferred readings that are encoded into E-E interventions on HIV and AIDS. Using cultural studies as its conceptual framework and reception analysis as its methodology, this study.
This special issue on the places and spaces of news audiences presents an initial attempt to do this; to see how the everyday digital geographies of contemporary media, communication, and information flows intersect with the everywhere “lived” geographies of individuals, and how this impacts
Moss, Howard B; Kirby, Susan D; Donodeo, Fred
Market or audience segmentation is widely used in social marketing efforts to help planners identify segments of a population to target for tailored program interventions. Market-based segments are typically defined by behaviors, attitudes, knowledge, opinions, or lifestyles. They are more helpful to health communication and marketing planning than epidemiologically defined groups because market-based segments are similar in respect to how they behave or might react to marketing and communication efforts. However, market segmentation has rarely been used in alcohol research. As an illustration of its utility, we employed commercial data that describes the sociodemographic characteristics of high-risk drinkers as an audience segment, including where they tend to live, lifestyles, interests, consumer behaviors, alcohol consumption behaviors, other health-related behaviors, and cultural values. Such information can be extremely valuable in targeting and planning public health campaigns, targeted mailings, prevention interventions, and research efforts. We described the results of a segmentation analysis of those individuals who self-reported to consume 5 or more drinks per drinking episode at least twice in the last 30 days. The study used the proprietary PRIZM (Claritas, Inc., San Diego, CA) audience segmentation database merged with the Center for Disease Control and Prevention's (CDC) Behavioral Risk Factor Surveillance System (BRFSS) database. The top 10 of the 66 PRIZM audience segments for this risky drinking pattern are described. For five of these segments we provided additional in-depth details about consumer behavior and the estimates of the market areas where these risky drinkers resided. The top 10 audience segments (PRIZM clusters) most likely to engage in high-risk drinking are described. The cluster with the highest concentration of binge-drinking behavior is referred to as the "Cyber Millenials." This cluster is characterized as "the nation's tech
Moss, Howard B.; Kirby, Susan D.; Donodeo, Fred
Background Market or audience segmentation is widely used in social marketing efforts to help planners identify segments of a population to target for tailored program interventions. Market-based segments are typically defined by behaviors, attitudes, knowledge, opinions, or lifestyles. They are more helpful to health communication and marketing planning than epidemiologically-defined groups because market-based segments are similar in respect to how they behave or might react to marketing and communication efforts. However, market segmentation has rarely been used in alcohol research. As an illustration of its utility, we employed commercial data that describes the sociodemographic characteristics of high-risk drinkers as an audience segment; where they tend to live, lifestyles, interests, consumer behaviors, alcohol consumption behaviors, other health-related behaviors, and cultural values. Such information can be extremely valuable in targeting and planning public health campaigns, targeted mailings, prevention interventions and research efforts. Methods We describe the results of a segmentation analysis of those individuals who self-report consuming five or more drinks per drinking episode at least twice in the last 30-days. The study used the proprietary PRIZM™ audience segmentation database merged with Center for Disease Control and Prevention's (CDC) Behavioral Risk Factor Surveillance System (BRFSS) database. The top ten of the 66 PRIZM™ audience segments for this risky drinking pattern are described. For five of these segments we provide additional in-depth details about consumer behavior and the estimates of the market areas where these risky drinkers reside. Results The top ten audience segments (PRIZM clusters) most likely to engage in high-risk drinking are described. The cluster with the highest concentration of binge drinking behavior is referred to as the “Cyber Millenials.” This cluster is characterized as “the nation's tech-savvy singles
Kennedy, Ryan David; Behm, Ilan; Craig, Lorraine; Thompson, Mary E.; Fong, Geoffrey T.; Guignard, Romain; Beck, Francois
Background: On January 1, 2008, the French government implemented a national ban on indoor smoking in hospitality venues. Survey results indicate the indoor ban has been successful at dramatically reducing indoor smoking; however, there are reports of an increased number of outdoor hospitality spaces (patios) where smoking can take place. This study sought to understand if the indoor ban simply moved smoking to the outdoors, and to assess levels of support for smoking restrictions in outdoor hospitality settings after the smoke-free law. Methods: Telephone interviews were conducted among 1067 adult smokers before and after the 2008 indoor ban as part of the International Tobacco Control (ITC) France Survey. Among other topics, this survey measures how the smoking ban has influenced smoking behaviour relevant to outdoor sections of hospitality venues. In addition, 414 non-smoking adults and 164 respondents who had quit smoking between waves were also asked about support for outdoor smoking restrictions. Results: Reported smoking outdoors at cafés/pubs/bars increased from 33.6% of smokers at Wave 1 to 75.9% at Wave 2. At restaurants, smoking outdoors increased from 28.9% to 59.0%. There was also an increase in reported non-smoking for both visits to cafés/pubs/bars, and restaurants from 13.4% to 24.7%, and 30.4% to 40.8% respectively. The majority of smokers (74.5%), non-smokers (89.4%) and quitters (74.0%) support a partial or complete ban on smoking in outdoor areas of restaurants. Conclusion: The indoor smoking ban moved smoking to outdoor spaces; however, the ban is also associated with increased non-smoking behaviour. The majority of respondents support outdoor smoking restrictions in patio environments. PMID:22294782
Kennedy, Ryan David; Behm, Ilan; Craig, Lorraine; Thompson, Mary E; Fong, Geoffrey T; Guignard, Romain; Beck, Francois
On January 1, 2008, the French government implemented a national ban on indoor smoking in hospitality venues. Survey results indicate the indoor ban has been successful at dramatically reducing indoor smoking; however, there are reports of an increased number of outdoor hospitality spaces (patios) where smoking can take place. This study sought to understand if the indoor ban simply moved smoking to the outdoors, and to assess levels of support for smoking restrictions in outdoor hospitality settings after the smoke-free law. Telephone interviews were conducted among 1067 adult smokers before and after the 2008 indoor ban as part of the International Tobacco Control (ITC) France Survey. Among other topics, this survey measures how the smoking ban has influenced smoking behaviour relevant to outdoor sections of hospitality venues. In addition, 414 non-smoking adults and 164 respondents who had quit smoking between waves were also asked about support for outdoor smoking restrictions. Reported smoking outdoors at cafés/pubs/bars increased from 33.6% of smokers at Wave 1 to 75.9% at Wave 2. At restaurants, smoking outdoors increased from 28.9% to 59.0%. There was also an increase in reported non-smoking for both visits to cafés/pubs/bars, and restaurants from 13.4% to 24.7%, and 30.4% to 40.8% respectively. The majority of smokers (74.5%), non-smokers (89.4%) and quitters (74.0%) support a partial or complete ban on smoking in outdoor areas of restaurants. The indoor smoking ban moved smoking to outdoor spaces; however, the ban is also associated with increased non-smoking behaviour. The majority of respondents support outdoor smoking restrictions in patio environments.
Echterhoff, Gerald; Kopietz, René; Higgins, E Tory
Communicators typically tune messages to their audience's attitude. Such audience tuning biases communicators' memory for the topic toward the audience's attitude to the extent that they create a shared reality with the audience. To investigate shared reality in intergroup communication, we first established that a reduced memory bias after tuning messages to an out-group (vs. in-group) audience is a subtle index of communicators' denial of shared reality to that out-group audience (Experiments 1a and 1b). We then examined whether the audience-tuning memory bias might emerge when the out-group audience's epistemic authority is enhanced, either by increasing epistemic expertise concerning the communication topic or by creating epistemic consensus among members of a multiperson out-group audience. In Experiment 2, when Germans communicated to a Turkish audience with an attitude about a Turkish (vs. German) target, the audience-tuning memory bias appeared. In Experiment 3, when the audience of German communicators consisted of 3 Turks who all held the same attitude toward the target, the memory bias again appeared. The association between message valence and memory valence was consistently higher when the audience's epistemic authority was high (vs. low). An integrative analysis across all studies also suggested that the memory bias increases with increasing strength of epistemic inputs (epistemic expertise, epistemic consensus, and audience-tuned message production). The findings suggest novel ways of overcoming intergroup biases in intergroup relations. (PsycINFO Database Record (c) 2017 APA, all rights reserved).
When we talk about NASA and how NASA is contributing to societal benefits, such as education, what do we really mean? How do we know that we are doing something right? And how do we know that we are making a difference? With just over a dozen NASA Earth remote sensing missions flying, NASA is providing remote sensing data on a daily basis, where the data and information can contribute to the relevancy of science in our daily lives and bring perspective to common knowledge. To date, we are seeing a widening gap in the general awareness and understanding of the basic science and concepts among the formal and informal audiences. At a time when we are discovering and understanding more about our home planet, using cutting edge technologies that should inspire people, we have also discovered that we have estranged a generation of potentital users. The reality is that NASA data is being used by a relatively small group of people and they are nearly all scientists. Even when we "collaborate" with other federal agencies or universities, the actual work and impact remains on a scale that is only statistically significant. This is a far cry from being socially significant. There are key factors that are essential for success in communicating and working with both the technical and less technical audiences; they are the foundation to bridging the audience gaps and ultimately, truly engaging them. We need to show that the content is important and meaningful in our everyday lives by appealing to the audiences' sensibilities, packaging the content in a format that will be used by the audience, and we need to encourage and support people to create and innovate with this data and information. When you come right down to it, NASA is still the only agency that is continually putting up the new technologies, enabling and maintaining that crucial data flow, and supporting the umbilical cord of global data sets to the science community world-wide. But times have changed. It is not
Tremblay, Mark S.; Gray, Casey; Babcock, Shawna; Barnes, Joel; Costas Bradstreet, Christa; Carr, Dawn; Chabot, Guylaine; Choquette, Louise; Chorney, David; Collyer, Cam; Herrington, Susan; Janson, Katherine; Janssen, Ian; Larouche, Richard; Pickett, William; Power, Marlene; Sandseter, Ellen Beate Hansen; Simon, Brenda; Brussoni, Mariana
A diverse, cross-sectorial group of partners, stakeholders and researchers, collaborated to develop an evidence-informed Position Statement on active outdoor play for children aged 3–12 years. The Position Statement was created in response to practitioner, academic, legal, insurance and public debate, dialogue and disagreement on the relative benefits and harms of active (including risky) outdoor play. The Position Statement development process was informed by two systematic reviews, a critical appraisal of the current literature and existing position statements, engagement of research experts (N = 9) and cross-sectorial individuals/organizations (N = 17), and an extensive stakeholder consultation process (N = 1908). More than 95% of the stakeholders consulted strongly agreed or somewhat agreed with the Position Statement; 14/17 participating individuals/organizations endorsed it; and over 1000 additional individuals and organizations requested their name be listed as a supporter. The final Position Statement on Active Outdoor Play states: “Access to active play in nature and outdoors—with its risks— is essential for healthy child development. We recommend increasing children’s opportunities for self-directed play outdoors in all settings—at home, at school, in child care, the community and nature.” The full Position Statement provides context for the statement, evidence supporting it, and a series of recommendations to increase active outdoor play opportunities to promote healthy child development. PMID:26062040
Mark S. Tremblay
Full Text Available A diverse, cross-sectorial group of partners, stakeholders and researchers, collaborated to develop an evidence-informed Position Statement on active outdoor play for children aged 3–12 years. The Position Statement was created in response to practitioner, academic, legal, insurance and public debate, dialogue and disagreement on the relative benefits and harms of active (including risky outdoor play. The Position Statement development process was informed by two systematic reviews, a critical appraisal of the current literature and existing position statements, engagement of research experts (N = 9 and cross-sectorial individuals/organizations (N = 17, and an extensive stakeholder consultation process (N = 1908. More than 95% of the stakeholders consulted strongly agreed or somewhat agreed with the Position Statement; 14/17 participating individuals/organizations endorsed it; and over 1000 additional individuals and organizations requested their name be listed as a supporter. The final Position Statement on Active Outdoor Play states: “Access to active play in nature and outdoors—with its risks— is essential for healthy child development. We recommend increasing children’s opportunities for self-directed play outdoors in all settings—at home, at school, in child care, the community and nature.” The full Position Statement provides context for the statement, evidence supporting it, and a series of recommendations to increase active outdoor play opportunities to promote healthy child development.
Cardinalli Araujo Costa, Michelle; Araujo dos Santos Junior, Jose; Dos Santos Amaral, Romilton
Studies on human exposure to terrestrial radionuclides are important for human health. Therefore, this investigation presents aimed at making radiometric dosimetry Pocinhos municipality in the state of Paraiba. Monitoring was performed in 50 points in urban and rural areas Pocinhos. The estimated external effective dose rate in outdoor environments was obtained in triplicate using a portable gamma spectrometer, to 1.0 m away from the Earth's surface and time set acquisition in terms of environmental radiation levels. The values of these dose rates outdoor environments ranging from 0.53 to 3.94 mSv.y -1 . the arithmetic mean was 0.79 mSv.y -1 , which exceeds the value 0.07 mSv.y -1 corresponding to the global average in outdoor environments. In the city, found a higher radioactivity in rural areas that were uninhabited at the time of the survey. (Author)
Dr. José Ignacio Armentia Vizuete
Full Text Available Newspaper in Internet have suffered in the last years a series of changes, in the way towards the acquisition of some own characteristics differentiated with regard to the printed dailys. This evolution also has had his reflex in the audiences. Today Internet isn’t an elitist product and is available for the majority of the population. Nevertheless, the way of measuring the above mentioned audiences constitutes one of the hanging questions for the cybermedia, unlike what it happens in other three big informative supports: press, radio and television, where measurements of reference for each one of the supports exist. As it is exposed in this article, we have a great disparity between the data and methods of measurement of organisms and companies like EGM, OJD, Alexa and others, on the Internet. This text is based on a research about the evolution of the cyberjournalism in Spain financed by the University of the Basque Country.
Pasanen, Tytti P; Tyrväinen, Liisa; Korpela, Kalevi M
A body of evidence shows that both physical activity and exposure to nature are connected to improved general and mental health. Experimental studies have consistently found short term positive effects of physical activity in nature compared with built environments. This study explores whether these benefits are also evident in everyday life, perceived over repeated contact with nature. The topic is important from the perspectives of city planning, individual well-being, and public health. National survey data (n = 2,070) from Finland was analysed using structural regression analyses. Perceived general health, emotional well-being, and sleep quality were regressed on the weekly frequency of physical activity indoors, outdoors in built environments, and in nature. Socioeconomic factors and other plausible confounders were controlled for. Emotional well-being showed the most consistent positive connection to physical activity in nature, whereas general health was positively associated with physical activity in both built and natural outdoor settings. Better sleep quality was weakly connected to frequent physical activity in nature, but the connection was outweighed by other factors. The results indicate that nature provides an added value to the known benefits of physical activity. Repeated exercise in nature is, in particular, connected to better emotional well-being. © 2014 The Authors. Applied Psychology: Health and Well-Being published by John Wiley & Sons Ltd on behalf of The International Association of Applied Psychology.
Johnson Adelani Abodunrin
Full Text Available Artists in Nigeria perceived effective communication differently irrespective of the socio-economic status.Communication effectiveness depends largely on the understanding of the message being passed between a sender and a receiver. Painting has been used over time to express emotion and feeling to the perceiving audience. The study is audience’s perception of communication in Nigeria painting and how it varies with the socio-economic characteristics such as age, education, gender, and being professional artist or art lovers. Questionnaires were distributed and administered to examine how the status of the art audience makes or mars effective communication in painting. The inferential statistics that were employed include “chi-square test” to test the relationship between different variables. The data were taken in ordinal form using Likert’s scale, and transformed into interval data. This was done by attaching statistical weights to the responses in the order of importance which were summed up for the parametric testing. Findings show that gender factor has nothing to do with the understanding of paintings. Also, the level of education obtained by the audience does not have much to do with understanding of contemporary Nigerian painting but a better exposure to the issue concerning the stylistic development of Nigerian painting. Art practitioners must adequately be guided on stylistic trend in painting, art education should be more intensified in educational curriculum in Nigeria. The paper concludes that audience requires a better exposure to the issues concerning the stylistic development of Nigerian painting for effective communication to take place.
Problem statement: Numerous studies have led researchers to conclude that the socio-demographic profile of the public of classical music appears to be quite generalizable. However, the survey of the opera public, a classical music subgenre that is often associated with theater performances, appears to be much more difficult to quantify and has not yet been the subject of specific investigations (1). The drastic decrease in audience attendance, especially among young people, has led to a radic...
The United Arab Emirates (UAE) is a business hub for a great number of multinational and international companies that conduct daily communication activities in English, which has made efficient and audience sensitive written communication an essential requirement in today’s workplace. With computer-mediated communication (CMC) taking over face-to-face communication, this has created an essential need for students to learn efficient and appropriate communication styles pertinent to communicati...
Beryllium-7 and sulphurhexaflourid has been used as tracers in measurements designed to enable an estimate of the ratio of the outdoor to indoor time-integrated concentration for aerosols and non-reactive gasses of outdoor origin with a special reference to the reduction in inhalation dose that can be achieved by staying indoors during a pollution episode, especially a reactor accident. The effect of operating a vacuum cleaner during the pollution episode and airing shortly after is also investigated. Earlier relevant literature is reviewed and shows goos agreement with the results in this study. Protection factor from 1-12 has been found. (author)
Barbier, M.M.; Chester, C.V.
A study is being conducted of the resources and planning that would be required to clean up an extensive contamination of the outdoor environment. As part of this study, an assessment of the fleet of machines needed for decontaminating large outdoor surfaces of horizontal concrete will be attempted. The operations required are described. The performance of applicable existing equipment is analyzed in terms of area cleaned per unit time, and the comprehensive cost of decontamination per unit area is derived. Shielded equipment for measuring directional radiation and continuously monitoring decontamination work are described. Shielding of drivers' cabs and remote control vehicles is addressed
van der Deen, Frederieke S; Pearson, Amber L; Petrović, Darko; Collinson, Lucie
To examine levels of fine particulates of secondhand smoke (SHS) in outdoor dining/smoking areas and the adjacent indoor dining areas of restaurants to assess possible drift via open windows/doors. We measured fine particulates (PM2.5 mcg/m³) with real-time aerosol monitors as a marker of SHS inside where smoking is banned and outside dining areas (which permit smoking) of eight restaurants in Wellington. We also collected related background data (e.g. number of smokers, time windows/doors were open, etc.). Highest overall mean PM2.5 levels were observed in the outdoor dining areas (38 mcg/m³), followed by the adjacent indoor areas (34 mcg/m³), the outdoor ambient air (22 mcg/m³) and the indoor areas at the back of the restaurant (21 mcg/m³). We found significantly higher PM2.5 levels indoor near the entrance compared to indoor near the back of the restaurant (p=0.006) and in the outdoor smoking area compared to outdoor ambient levels (prestaurants might indicate SHS drifting through open doors/windows. This may especially be a problem when smoking patronage is high, the outdoor dining area is enclosed, and during peak summer season when restaurants generally have all doors and windows opened. Tighter restrictions around outdoor smoking at restaurants, to protect the health of both patrons and staff members, may be needed.
Vicente Gómez Encinas
Full Text Available ResumenUno de los aspectos más atractivos que tiene el outdoor training es su supuesta capacidad para conseguir que los aprendizajes obtenidos a través de sus actividades sean transferidos a otros ámbitos de la vida personal y profesional de sus participantes. En este sentido, la clave está en la metodología empleada. Este artículo profundiza en las fases que estructuran el proceso formativo del outdoor training describiendo: 1 las bases folosóficas que lo apoyan y que están expresadas en la teoría de la “educación a través de la experiencia” y 2 las diferentes fases que estructuran el proceso de formación de un outdoor, haciendo una descripción en profundidad de cada una de ellas: a Pre-Outdoor (Análisis y valoración de las necesidades, diseño de la actividad y reunión previa a la actividad, b Outdoor, c Post-outdoor (Reflexión y transferencia, y d Seguimiento posterior.AbstractOne of the most attractive aspects that has the outdoor training is their supposed capacity to get that the learnings obtained through their activities are transferred to other environments of the personal life and their participants' professional. In this sense, the key is in the used methodology. This article deepens in the phases that structure the formative process of the outdoor training describing: 1 the philosophy´s bases that support this process and that are expressed in the theory of experiential education, and 2 the different phases that structure the process of formation of an outdoor, making a description in depth of each one of them: to Pre-Outdoor (Analysis and valuation of the necessities, design of the activity and previous meeting to the activity, b Outdoor, c Post-outdoor (Reflection and transfer, and d Later Pursuit.
Preventing Heat-related Illness or Death of Outdoor Workers Summary Outdoor workers in agricul- ture, construction, and other industries ... a great deal of exertional and environ- mental heat stress that may lead to severe illness or ...
Scott, Martin; Dietz, Christoph
This paper strives to highlight the significant lack of audience research in the field of media development and the consequences of this gap – both for project design and policy making – but also for broader efforts to integrate media into governance debates. Whilst this lack of evidence has been noted before, a number of recently published scoping reviews of the relevant literature now enable us to discuss, in detail, the extent and nature of this gap in our knowledge.
Kluge, Mary Ann
The population pyramid is being turned upside down. Baby boomers are beginning to flood the market for goods and services. It is never too late to encourage people of all ages to "dare" to be active through outdoor adventure activities. This article provides readers with a general understanding of older adults' needs and interests as they relate…
Kunst, A. E.; Looman, C. W.; Mackenbach, J. P.
Death rates become progressively higher when outdoor air temperature rises above or falls below 20-25 degrees C. This study addresses the question of whether this relation is largely attributable to the direct effects of exposure to heat and cold on the human body in general, and on the circulatory
Harriet H. Christensen; Paula J. Williams; Roger N. Clark
Objective information is generally lacking about women and their satisfactions and experiences from participation in outdoor recreation. Data were gathered from campers in three National Forests in Washington and Oregon. Attitudes, preferences, perceptions, and reported activities of men and women campers were compared. Overall, responses showed more similarities than...
Examples of the top audiences and tasks identified for priority topics can help EICs identify their own audiences and tasks for new web areas, as an important part of the content transformation process.
Gascon, Mireia; Zijlema, Wilma; Vert, Cristina; White, Mathew P; Nieuwenhuijsen, Mark J
A growing number of quantitative studies have investigated the potential benefits of outdoor blue spaces (lakes, rivers, sea, etc) and human health, but there is not yet a systematic review synthesizing this evidence. To systematically review the current quantitative evidence on human health and well-being benefits of outdoor blue spaces. Following PRISMA guidelines for reporting systematic reviews and meta-analysis, observational and experimental quantitative studies focusing on both residential and non-residential outdoor blue space exposure were searched using specific keywords. In total 35 studies were included in the current systematic review, most of them being classified as of "good quality" (N=22). The balance of evidence suggested a positive association between greater exposure to outdoor blue spaces and both benefits to mental health and well-being (N=12 studies) and levels of physical activity (N=13 studies). The evidence of an association between outdoor blue space exposure and general health (N=6 studies), obesity (N=8 studies) and cardiovascular (N=4 studies) and related outcomes was less consistent. Although encouraging, there remains relatively few studies and a large degree of heterogeneity in terms of study design, exposure metrics and outcome measures, making synthesis difficult. Further research is needed using longitudinal research and natural experiments, preferably across a broader range of countries, to better understand the causal associations between blue spaces, health and wellbeing. Copyright © 2017 Elsevier GmbH. All rights reserved.
This study focuses on computer-supported live audience interaction. In conventional lectures audience interacts explicitly with the performer for example by waving hand and asking question directly or clapping hands. For decades, non digital audience response systems have enabled simple multiple option audience interaction patterns. Modern mobile personal computing devices, digital projectors, wireless networks and real time software platforms enable creation of new kinds of interaction patte...
Patricia L. Winter; Kelly Bricker; Jeremy. Schultz
Outdoor recreation and tourism represents a major service by which the public identifies with and better understands natural resources, even to the extent that it can foster environmental stewardship (for example, see Winter and Chavez 2008). Yet, myriad threats to recreation and tourism exist which need to be addressed. Addressing these threats can be...
Orellana, D.A.; Wachowicz, M.; Andrienko, G.; Andrienko, N.
Significant advances in recreation planning have been achieved thanks to the mobile technology and the ubiquitous computation. Today it is possible to know the real time position of a group of individuals participating in an outdoor game, and to obtain a large amount of data about their movements.
Cavalcanti, D.; Wang, J.; Chen, R.; Jiang , D.; Yang, Y.
Providing the right amount of light where and when it is needed is an opportunity to transform todays cities into smart and livable urban spaces. New technologies are being introduced, such are adaptivecontrols and outdoor lighting networks, which can deliver energy andcost savings through adaptive
Since the early nineties, lifestyle sports such as surfing, snowboarding and skydiving are on a large scale offered in artificial sport environments. In snow domes, on artificial white water courses, in climbing halls and in wind tunnels, these alternative outdoor sports are accessible for a broad
... Administrator. The fence must be constructed so that it protects marine mammals by restricting animals and... effective natural barrier that restricts the marine mammals to the facility and restricts entry by animals... 9 Animals and Animal Products 1 2010-01-01 2010-01-01 false Facilities, outdoor. 3.103 Section 3...
... Warmblooded Animals Other Than Dogs, Cats, Rabbits, Hamsters, Guinea Pigs, Nonhuman Primates, and Marine... 9 Animals and Animal Products 1 2010-01-01 2010-01-01 false Facilities, outdoor. 3.127 Section 3.127 Animals and Animal Products ANIMAL AND PLANT HEALTH INSPECTION SERVICE, DEPARTMENT OF AGRICULTURE...
Carl H. Reidel
I can't recall when I have attended a national conference with a more clearly defined objective than this one. We are here to document outdoor recreation trends and explore their meaning for the future. The word "trend" appears no less than 45 times in the conference brochure, and the symposium organizers are determined that the proceedings will be...
Ceciliani, Andrea; Bortolotti, Alessandro
In our rapidly changing contemporary society, it has become apparent that children spend significantly less time playing outdoors than their parents did. Therefore, considerable attention must be paid by professionals to engage this challenge, especially within early educational contexts. The goal of this study was to first explore the continual…
John J. Lindsay
Conflict caused by outdoor recreation activity groups competing for the same physical and psychological space has given rise to recreation resource planning, allocation and management problems. Research has shown recreation managers can expect certain types of users to be involved in significant conflict about 25 percent of their occupancy time. Well planned and...
Edward Arens; Donald Ballanti
The outdoor comfort of pedestrians has been neglected by architects and planners because of difficulties in determining comfortable and uncomfortable climatic conditions and predicting the climatic characteristics of a planned urban site. Available information on comfort in a cold environment is summarized. The mechanical effects of wind on comfort are better...
Dixon, Tim; Priest, Simon
Responses of 75 expert outdoor leaders from Canada and the United States concerning leadership in 12 hypothetical backpacking scenarios provided partial support for a theory that predicted probability of leadership style (democratic, autocratic, or abdicratic) based on favorability of conditions, task orientation, and relationship orientation.…
Plano Independent School District, TX.
This curriculum guide for the Plano Intermediate School District (Texas) Outdoor Learning Center is divided into three major sections. Section I provides information on the numbered stations/posts found along the perimeter and inner trails of the center and includes brief comments on the philosophy of environmental education and the history…
George H. Moeller; Robert MacLachlan; Douglas A. Morrison
The meanings of 10 concepts that describe elements of natural outdoor environments were measured with the semantic differential technique. Each concept was evaluated on three factors of meaning - evaluation, potency, and activity. Sixty recreationists were surveyed from each of three user groups - campers, picnickers, and wilderness hikers. Similarities and differences...
..., America's great outdoors have ignited our imaginations, bolstered our economy, and fueled our national... generation of urban parks and community green spaces; and create a new Conservation Service Corps so that... improve our quality of life and our health, rejuvenate local and regional economies, spur job creation...
Norsted, B. A.
Science outreach often targets audiences that are already interested in science and are looking for related educational experiences for themselves or their families. The University of Wisconsin Geology Museum (UWGM) with funding from the NASA Astrobiology Institute (NAI) is targeting unique venues and thereby new audiences who may not typically seek out science outreach events. With this goal in mind, in June, 2009 the UWGM and NAI sponsored an "Astrobiology Night at the Ballpark" at the Madison Mallards Ballpark, the local Madison, Wisconsin minor league baseball venue. At the game, 6,250 attendees were exposed to current NASA-funded astrobiology research being conducted at the University of Wisconsin-Madison. Fans were greeted at the gate by volunteers passing out a nine-card pack of extremophile trading cards, each of which featured a different extremophile group (e.g. halophiles, cryophiles, and barophiles). Next, participants could interact with project scientists, graduate students and museum staff at four exploration stations, where each station highlighted astrobiology themes (i.e. extremophiles, banded iron formation, earth's oldest rocks, earth's oldest fossils). Before the game began, the video board on the field was used to broadcast short NASA videos about recent Mars missions as well as the search for life in space. Additionally, inning breaks were used as fun opportunities to engage fans through an "Alien vs. Kids" tug-of-war as well as the distribution of Frisbees with an astrobiology timeline printed on them. Engaging the broader public at a non-science venue is a means to breaking down perceived barriers between scientists and the general public. We found Mallards fans to be receptive and ready to connect with our science themes. Tapping into a new audience also builds a larger awareness of our museum and University, expanding our impact in the community.
Patchen, Amie K.
Lifelong science learning is important for making informed decisions on science topics, and there is a need to engage broader and more diverse audiences with science. One opportunity for engagement occurs when students share science topics with a public audience. Research indicates this interaction can have benefits for students, but little is known about the impact it may have on audience members’ thoughts about science. Youth are different from typical sources of science information, and may elicit different reactions. This dissertation examines the impact youth sources may have on adults’ perceptions of and responses to science topics. Young adults (N = 399) were randomly assigned to one of two scenarios. Both scenarios stated two individuals would describe research they had done about local air quality on the news. One scenario identified the individuals as local high school students, and the other as research scientists from a local institution. Dependent variables included perceptions of the warmth and competence of the presenters, expectations of the quality of the information they would share, willingness to take action based on that information, and general trust in scientists. A subset of participants (N=22) was selected for cognitive interviews and asked to explain the thoughts that influenced their survey responses. Results showed multiple reactions to the scenario. Three groups were identified in the perceptions data: one expressed trust in the presenters, one expressed skepticism, and one based their perceptions on personal experiences doing science. Participants said intertwined thoughts about trust in scientists and assumptions about the presenters’ intentions influenced perceptions, with an overall assumption that youth would have good intentions while adults might not. Participants did not appear to separate their expectations of the information from the people who would share it. However, their willingness to take action was related to the
Martin, Peter; Ho, Susanna
Outdoor education is not a universal value. Rather, outdoor education's contributions need to be grounded in time, place and culture. In this paper we describe the historical and cultural milieu that has enabled the emergence of outdoor education in Singapore and report on exploratory survey research into Singaporean teachers' conceptions of…
For women outdoor educators, combining an outdoor career with family relationships appears contradictory. Long and/or irregular hours, residentials, and increasing work commitments are, for example, congruent with traditional notions of a career in the outdoors, yet they clash with social constructions of women's primary identities as partners,…
Butler, Margie; And Others
Highlights the importance of outdoor play as a space for active learning, discovery, and development of motor skills. Provides suggestions for creating an outdoor curriculum, including how to get started, important materials, and activity ideas. Encourages teachers and caregivers to devote plenty of time and energy to outdoor learning. (SD)
Eric White; J.M. Bowker; Ashley E. Askew; Linda L. Langner; J. Ross Arnold; Donald B.K. English
Outdoor recreation is a central way that people interact with the natural environment. Federal land agencies are key providers of settings, facilities, and landscapes for recreation. Outdoor recreation is also an important driver of economic activity in rural communities near recreation destinations and across the United States. Future participation in outdoor...
van Meurs, A.; Aristoff, M.
CBS Outdoor used a tachistoscope to determine how long it takes to recognize the brand/product advertised in 187 outdoor posters in the Netherlands. Additionally, CBS Outdoor measured the creative appeal of these advertisements. Using 80 content and format variables, an explanatory model was
Jayasuriya, Avanthi; Williams, Marcia; Edwards, Todd; Tandon, Pooja
Research Findings: Outdoor play is important for children's health and development, yet many preschool-age children in child care settings do not receive the recommended 60 min/day of outdoor play. Child care providers have previously described parent-related barriers to increasing outdoor playtime, including parents not providing appropriate…
French, Amanda N; Ashby, Regan S; Morgan, Ian G; Rose, Kathryn A
Recent epidemiological evidence suggests that children who spend more time outdoors are less likely to be, or to become myopic, irrespective of how much near work they do, or whether their parents are myopic. It is currently uncertain if time outdoors also blocks progression of myopia. It has been suggested that the mechanism of the protective effect of time outdoors involves light-stimulated release of dopamine from the retina, since increased dopamine release appears to inhibit increased axial elongation, which is the structural basis of myopia. This hypothesis has been supported by animal experiments which have replicated the protective effects of bright light against the development of myopia under laboratory conditions, and have shown that the effect is, at least in part, mediated by dopamine, since the D2-dopamine antagonist spiperone reduces the protective effect. There are some inconsistencies in the evidence, most notably the limited inhibition by bright light under laboratory conditions of lens-induced myopia in monkeys, but other proposed mechanisms possibly associated with time outdoors such as relaxed accommodation, more uniform dioptric space, increased pupil constriction, exposure to UV light, changes in the spectral composition of visible light, or increased physical activity have little epidemiological or experimental support. Irrespective of the mechanisms involved, clinical trials are now underway to reduce the development of myopia in children by increasing the amount of time they spend outdoors. These trials would benefit from more precise definition of thresholds for protection in terms of intensity and duration of light exposures. These can be investigated in animal experiments in appropriate models, and can also be determined in epidemiological studies, although more precise measurement of exposures than those currently provided by questionnaires is desirable. Copyright © 2013 Elsevier Ltd. All rights reserved.
Full Text Available Eye-tracking has been extensively used to quantify audience preferences in the context of marketing and advertising research, primarily in methodologies involving static images or stimuli (i.e. advertising, shelf testing, and website usability. However, these methodologies do not generalize to narrative-based video stimuli where a specific storyline is meant to be communicated to the audience. In this paper, a novel metric based on eye-gaze dispersion (both within and across viewings that quantifies the impact of narrative-based video stimuli to the preferences of large audiences is presented. The metric is validated in predicting the performance of video advertisements aired during the 2014 Super Bowl final. In particular, the metric is shown to explain 70% of the variance in likeability scores of the 2014 Super Bowl ads as measured by the USA TODAY Ad Meter. In addition, by comparing the proposed metric with Heart Rate Variability (HRV indices, we have associated the metric with biological processes relating to attention allocation. The underlying idea behind the proposed metric suggests a shift in perspective when it comes to evaluating narrative-based video stimuli. In particular, it suggests that audience preferences on video are modulated by the level of viewer’s lack of attention allocation. The proposed metric can be calculated on any narrative-based video stimuli (i.e. movie, narrative content, emotional content, etc., and thus has the potential to facilitate the use of such stimuli in several contexts: prediction of audience preferences of movies, quantitative assessment of entertainment pieces, prediction of the impact of movie trailers, identification of group and individual differences in the study of attention-deficit disorders and, the study of desensitization to media violence.
Overeem, I.; Kettner, A. J.; Borkowski, L.; Russell, E. L.; Peddicord, H.
The Community Surface Dynamics Modeling System (CSDMS) represents a diverse group of >1300 scientists who develop and apply numerical models to better understand the Earth's surface. CSDMS has a mandate to make the public more aware of model capabilities and therefore started sharing state-of-the-art surface process modeling results with large audiences. One platform to reach audiences outside the science community is through museum displays on 'Science on a Sphere' (SOS). Developed by NOAA, SOS is a giant globe, linked with computers and multiple projectors and can display data and animations on a sphere. CSDMS has developed and contributed model simulation datasets for the SOS system since 2014, including hydrological processes, coastal processes, and human interactions with the environment. Model simulations of a hydrological and sediment transport model (WBM-SED) illustrate global river discharge patterns. WAVEWATCH III simulations have been specifically processed to show the impacts of hurricanes on ocean waves, with focus on hurricane Katrina and super storm Sandy. A large world dataset of dams built over the last two centuries gives an impression of the profound influence of humans on water management. Given the exposure of SOS, CSDMS aims to contribute at least 2 model datasets a year, and will soon provide displays of global river sediment fluxes and changes of the sea ice free season along the Arctic coast. Over 100 facilities worldwide show these numerical model displays to an estimated 33 million people every year. Datasets storyboards, and teacher follow-up materials associated with the simulations, are developed to address common core science K-12 standards. CSDMS dataset documentation aims to make people aware of the fact that they look at numerical model results, that underlying models have inherent assumptions and simplifications, and that limitations are known. CSDMS contributions aim to familiarize large audiences with the use of numerical
Full Text Available The Foundation of Ilija Milosavljević Kolarac (also known as Kolarac Foundation; in Serbian: Kolarčeva zadužbina was established simultaneously with the development of the most important modern cultural institutions in Serbia in the 19th century. The quality and diversity of the program, the ability to recognize important topics in the current time, as well as preservation of the old and encouragement of new ideas in almost all domains of art and science have contributed to its unquestionable reputation throughout the region. However, there have been no significant academic attempts to approach its work analytically and, in particular, its audience. The aim of this paper is to give an overview of the work of Kolarac Foundation by presenting the origin and history of the institution, followed by an analysis of the program of all its activities in the first ten seasons of the new millennium. The central part of the paper is an analysis of its cultural activity in the given period. Finally, by using empirical data, the music audence of Great Hall (Velika Dvorana of Kolarac Foundation is profiled through its basic socio-demographic characteristics and music practices. The music audience mainly consisted of women, highly educated professionals with a high material standard. The share of the oldest and those from 21 to 30 years old is the highest and, at the same time, equal. This audience is authentically fond of music, with no exceptions at all. Its members listen to music on everyday basis, and they were attending concerts in the year before the investigation. They find music to be an inevitable part of their lives, and cannot imagine emotional expression or making friendships without it. Finally, they sincerely like coming to Kolarac Foundation since they find it to be a place that has all the positive treats of a good cultural institution.
Holmgreen, Lise-Lotte; Vestergaard, Torben
It is well known that news texts are not value neutral and that in these texts even genuinely factual statements can function as evaluations. Hence, only an analysis of the types of evaluation used will reveal the true picture of the attitudinal import of reporting texts. The paper explores...... the audience of a particular viewpoint. Moreover, it is shown that the newspaper caters to a readership which sees risk as a societal and ethical issue rather than a scientific one. Along these lines, the imagined reader is constructed as a less change oriented person than the reader of the newspaper's opinion...
Baharin, Hanif; Morrison, Ann
Designing with the users in mind is one of the widely accepted design practices in the Interaction Design field. On the other hand, it can be said that audience's experience is the heart of an interactive art. Since Interaction Design has shown that user's involvement in the design process can be...... installation using techniques adopted from Interaction Design such as prototyping, observation and contextual interview is described. This paper also presents the result from the contextual interview and the improvement made to the installation....
Whether we are talking about our research at a conference, making a speech at a friend’s wedding, or presenting a proposal in a businessmeeting,we have to speak in public from time to time. How well we deliver a presentation affects the way people think about us and our message. To deliver a well-received speech, preparation is necessary. Among various speech preparation activities, practicing with an audience is regarded as an effective way for enhancing speech performance. However, it is of...
Full Text Available Facebook users share information with others by creating posts and specifying who should be able to see each post. Once a user creates a post, those who see it have the ability to copy and re-share the information. But, if the reader has a different understanding of the information in the post than the creator intended, he or she may use the information in ways that are contrary to the intentions of the original creator. This study examined whether post creators (Producers and readers (Consumers who are Facebook Friends had similar levels of privacy concern regarding how others might use the information in specific posts, and how their privacy concern about the post varied by whether the imagined audience consisted of Friends, Friends of Friends, or the general Public. The results showed that both Producers and Consumers had similar levels of privacy concern about a post shared with an imagined audience of Friends versus Friends of Friends. However, Consumers believed posts were more private than the Producers themselves did, and showed more privacy concern. This shows that post Consumers care about Producers’ privacy, perceive that they are co-owners of the information, and engage in boundary management with Producers.
Full Text Available Conceptualisations of media literacy often include the dimension of the media users’ participation in media regulation or, more general, media governance. In doing so the expectation is stressed, that beyond the ability to participate in media-related communicative practices, literacy would also mean that media users engage in forming the technical, political, and economic conditions for communication processes. However, this aspect seems to be widely neglected when it comes to empirical research on patterns and levels of media literacy. As a consequence, talking about media users as actors of media governance sounds unfamiliar and somehow strange: Media politics and media regulation are rather done for media users and their interests – or sometimes rather against their interests – but almost never by media users. This article proposes a conceptual clarification of the potential roles of the audience and discusses them with regard to concrete instruments that could help to strengthen this aspect of media literacy and thus the role of audiences in media governance.
Full Text Available Outdoor experimentation of solar cells is essential to maximize their performance and to assess utilization requirements and limits. More generally tests with direct exposure to the sun are useful to understand the behavior of components and new materials for solar applications in real working conditions. Insolation and ambient factors are uncontrollable but can be monitored to know the environmental situation of the solar exposure experiment. A parallel characterization of the photocells can be performed in laboratory under controllable and reproducible conditions. A methodology to execute solar exposure tests is proposed and practically applied on photovoltaic cells for a solar cogeneration system. The cells are measured with concentrated solar light obtained utilizing a large Fresnel lens mounted on a sun tracker. Outdoor measurements monitor the effects of the exposure of two multijunction photovoltaic cells to focused sunlight. The main result is the continuous acquisition of the V-I (voltage-current curve for the cells in different conditions of solar concentration and temperature of exercise to assess their behavior. The research investigates electrical power extracted, efficiency, temperatures reached, and possible damages of the photovoltaic cell.
Amélie J. Reynaud
Full Text Available Social psychology has long established that the mere presence of a conspecific, be it an active co-performer (coaction effect, or a passive spectator (audience effect changes behavior in humans. Yet, the process mediating this fundamental social influence has so far eluded us. Brain research and its nonhuman primate animal model, the rhesus macaque, could shed new light on this long debated issue. For this approach to be fruitful, however, we need to improve our patchy knowledge about social presence influence in rhesus macaques. Here, seven adults (two dyads and one triad performed a simple cognitive task consisting in touching images to obtain food treats, alone versus in presence of a co-performer or a spectator. As in humans, audience sufficed to enhance performance to the same magnitude as coaction. Effect sizes were however 4 times larger than those typically reported in humans in similar tasks. Both findings are an encouragement to pursue brain and behavior research in the rhesus macaque to help solve the riddle of social facilitation mechanisms.
Moran, K.; Elliott, L.; Gervais, F.; Juniper, K.; Owens, D.; Pirenne, B.
NEPTUNE Canada, a network of Ocean Networks Canada and the first deep water cabled ocean observatory, began operations in December 2009. Located offshore Canada's west coast, the network streams data from passive, active, and interactive sensors positioned at five nodes along its 800 km long looped cable to the Internet. This technically advanced system includes a sophisticated data management and archiving system, which enables the collection of real-time physical, chemical, geological, and biological oceanographic data, including video, at resolutions relevant for furthering our understanding of the dynamics of the earth-ocean system. Scientists in Canada and around the world comprise the primary audience for these data, but NEPTUNE Canada is also serving these data to broader audiences including K-16 students and teachers, informal educators, citizen scientists, the press, and the public. Here we present our engagement tools, approaches, and experiences including electronic books, personal phone apps, Internet-served video, social media, mini-observatory systems, print media, live broadcasting from sea, and a citizen scientist portal.NEPTUNE Canada's ibook available on Apple's iBook store.
Full Text Available This study investigates the influence of an actual music stand on the evaluation of a videotaped audio-visual solo instrumental performance. Previous research has provided evidence that the presence of a score or music stand (obstructing the audience's view of the performer might negatively influence the evaluation of the performance. However, due to methodological ambiguities, results in previous studies cannot be regarded as definitive. Thus, we conducted a replication study of Williamon (1999 with better control over confounding variables (e.g., varying levels of technical proficiency in different conditions. A violoncello player performed two pieces for solo instrument: once with a music stand on stage (pretending to play from score and once without. The level of technical proficiency was kept constant in both performance presentations by the use of a pre-recorded, well-rehearsed performance from memory. Audio tracks were synchronized with the performance movements in a playback paradigm. Based on the performance evaluations from a web-based experiment (N = 471 participants, we found a significant but small effect size for the main effect of performance presentation (with vs. without music stand (d = 0.23. We conclude that the audience's appreciation of a particular performance from memory might be based on factors other than the objective performance quality.
Stuart, Ann E
This article describes a graduate class in presentation skills ("PClass") as a model for how a class with similar objectives, expectations and culture might be mounted for undergraduates. The required class is given for students in neuroscience and physiology programs at the University of North Carolina at Chapel Hill; I describe the class in the years I led it, from 2003-2012. The class structure centered on peer rehearsal, critiquing of PowerPoint, and chalk talks by the students; video-recording of student talks for later review by the student with the instructor; and presentation of polished talks in a formal setting. A different faculty visitor to the class each week gave the students a variety of perspectives. The students also gained insight into their own evolving skills by discussing the strengths and weaknesses of seminars given by visitors to the campus. A unique feature of the class was collaboration with a professional actor from the University's Department of Dramatic Arts, who helped the students develop techniques for keeping the attention of an audience, for speaking with confidence, and for controlling nervousness. The undergraduate campus would be expected to lend itself to this sort of interdisciplinary faculty cooperation. In addition, students worked on becoming adept at designing and presenting posters, introducing speakers graciously and taking charge of the speaker's question session, and speaking to a lay audience.
Smith, Ben J; Bonfiglioli, Catriona M F
Physical activity's role in promoting health is highlighted in public health campaigns, news and current affairs, reality television and other programs. An investigation of audience exposure, beliefs and reactions to media portrayals of physical activity offers insights into the salience and influence of this communication. An audience reception study was conducted involving in-depth interviews with 46 adults in New South Wales, Australia. The sample was stratified by gender, age group, area of residence and body mass index. Most respondents could only recall media coverage of physical activity with prompting. Television was the primary channel of exposure, with reality television the dominant source, followed by news programs and sports coverage. The messages most readily recalled were the health risks of inactivity, especially obesity, and the necessity of keeping active. Physical activity was regarded as a matter of personal volition, or for children, parental responsibility. Respondents believed that the media had given physical activity inadequate attention, focused too heavily on risks and not provided practical advice. In Australia, there is a need to counter the framing of physical activity by reality television, and engage the media to generate understanding of the socioecological determinants of inactivity. Physical activity campaigns should deliver positive and practical messages. © The Author 2015. Published by Oxford University Press. All rights reserved. For permissions, please email: email@example.com.
Stuart, Ann E.
This article describes a graduate class in presentation skills (“PClass”) as a model for how a class with similar objectives, expectations and culture might be mounted for undergraduates. The required class is given for students in neuroscience and physiology programs at the University of North Carolina at Chapel Hill; I describe the class in the years I led it, from 2003–2012. The class structure centered on peer rehearsal, critiquing of PowerPoint, and chalk talks by the students; video-recording of student talks for later review by the student with the instructor; and presentation of polished talks in a formal setting. A different faculty visitor to the class each week gave the students a variety of perspectives. The students also gained insight into their own evolving skills by discussing the strengths and weaknesses of seminars given by visitors to the campus. A unique feature of the class was collaboration with a professional actor from the University’s Department of Dramatic Arts, who helped the students develop techniques for keeping the attention of an audience, for speaking with confidence, and for controlling nervousness. The undergraduate campus would be expected to lend itself to this sort of interdisciplinary faculty cooperation. In addition, students worked on becoming adept at designing and presenting posters, introducing speakers graciously and taking charge of the speaker’s question session, and speaking to a lay audience. PMID:24319389
Arnold, Jennifer E; Kahn, Jason M; Pancani, Giulia C
In this article, we examine the hypothesis that acoustic variation (e.g., reduced vs. prominent forms) results from audience design. Bard et al. (Journal of Memory and Language 42:1-22, 2000) have argued that acoustic prominence is unaffected by the speaker's estimate of addressee knowledge, using paradigms that contrast speaker and addressee knowledge. This question was tested in a novel paradigm, focusing on the effects of addressees' feedback about their understanding of the speaker's intended message. Speakers gave instructions to addressees about where to place objects (e.g., the teapot goes on red). The addressee either anticipated the object, by picking it up before the instruction, or waited for the instruction. For anticipating addressees, speakers began speaking more quickly and pronounced the word the with shorter duration, demonstrating effects of audience design. However, no effects appeared on the head noun (e.g., teapot), as measured by duration, amplitude, and perceived intelligibility. These results are consistent with a mechanism in which evidence about addressee understanding facilitates production processes, as opposed to triggering particular acoustic forms.
Harlow, Bob; Heywood, Tricia
This case study examines how The Clay Studio, a ceramic-arts studio, gallery and shop in Philadelphia, attracted younger audiences to its workshops and exhibits. In 2007, the studio became concerned that its audience was getting older and few newcomers were signing up for classes or making purchases. The studio had to engage younger professionals…
Full Text Available More than 60% of older Americans have sedentary lifestyles1 1 According to DHHS (1996. and are recommended more physical activities for health benefit. Nearby outdoor environments on residential sites may impact older inhabitants׳ physical activities there (defined as walking, gardening, yard work, and other outdoor physical activities on residential sites. This study surveyed 110 assisted-living residents in Houston, Texas, regarding their previous residential sites before moving to a retirement community and physical activities there. Twelve environmental features were studied under four categories (typology, motivators, function, and safety. Based on data availability, a subset of 57 sample sites was analyzed in Geographic Information Systems. Hierarchical linear modeling was applied to estimate physical activities as a function of the environments. Higher levels of physical activity were found to be positively related with four environmental features (transitional-areas, connecting-paths, walk-ability, and less paving.
Natural fires can be considered as scale-dependant, non-linear processes of mass, momentum and heat transport, resulting from a turbulent reactive and radiative fluid medium flowing over a complex medium, the vegetal fuel. In natural outdoor conditions, the experimental study of natural fires at real scale needs the development of an original metrology, one able to capture the large range of time and length scales involved in its dynamic nature and also able to resist the thermal, mechanical and chemical aggression of flames on devices. Robust, accurate and poorly intrusive tools must be carefully set-up and used for gaining very fluctuating data over long periods. These signals also need the development of original post-processing tools that take into account the non-steady nature of their stochastic components. Metrology for Fire Experiments in Outdoor Conditions closely analyzes these features, and also describes measurements techniques, the thermal insulation of fragile electronic systems, data acquisitio...
Flores, Adrian H; Haileyesus, Tadesse; Greenspan, Arlene I
To provide national estimates of nonfatal outdoor recreational injuries treated in US emergency departments (EDs). Outdoor recreational injuries from January 2004 through December 2005 were identified using the National Electronic Injury Surveillance System-All Injury Program, a nationally representative sample of ED visits. National estimates of outdoor recreational injuries were calculated, and activities leading to injury, demographic characteristics, principal diagnoses, and primary body parts affected were described. From January 2004 through December 2005, an estimated 212 708 (95% CI = 113 808- 311 608) persons were treated each year in US EDs for outdoor recreational injuries. The annual rate of injuries was 72.1 per 100 000 population (95% CI = 38.6-105.6). Males accounted for 68.2% of the injuries. The lower limb (27%), upper limb (25%), and head and neck region (23.3%) were the most commonly injured body regions. Fractures (27.4%) and sprains or strains (23.9%) were the most common diagnoses. Traumatic brain injuries were diagnosed in 6.5% of injuries, and 5% of injuries resulted in hospitalization or transfer to another hospital. The results of this study provide a starting point for further research into the epidemiology of outdoor and wilderness injury. The results reinforce many common perceptions about the nature of these injuries while highlighting the potential severity and long-term consequences of the injuries. The general recommendations of proper planning, preparation, and problem anticipation for outdoor and wilderness injury prevention should be followed to reduce both the number and severity of injuries.
Joseph Adeniran ADEDEJI
Full Text Available The interwoven relationship between the use of indoors and outdoors in the tropics as means of thermal adaptation has long been recognized. In the case of outdoors, this is achieved by green intervention of shading trees as adaptive mechanisms through behavioural thermoregulation. Unfortunately, the indoor academic spaces of LAUTECH campus was not provided with necessary outdoor academic learning environment in the general site planning of the campus for use at peak indoor thermal dissatisfaction period considering the tropical climatic setting of the university. The students’ departmental and faculty associations tried to provide parks for themselves as alternatives which on casual observation are of substandard quality and poorly maintained because of lack of institutional coordination and low funding. This study examined the quality and use of these parks for thermal comfort through behavioral adjustment from subjective field evidence with the goal of improvement. To achieve this, twelve parks were selected within the campus. Questionnaires containing use and quality variables were administered randomly upon 160 users of these parks. The data obtained was subjected to descriptive statistical analysis. Results show that the quality of the parks, weather condition, period of the day, and personal psychological reasons of users has great influence on the use of the parks. The study concludes with policy recommendations on improvement of the quality of the parks and the campus outdoors and greenery in general.
The article examines the field of outdoor learning and play, within it represents the forest education as the concept with many positive effects on the child's overall growth. The theoretical part of the thesis describes the development of the concept and establishing of the first forest school and nursery school, which are located into the natural environment and provide a regular visit to nature in all seasons. They give emphasis on constructivist and experiential learning through unstructu...
Pisut, D.; Powell, A. M.
Television, print, social media, blogs, websites, schools, museums and science centers - all are used in varying ways by people to learn about Earth processes, and effective communication and outreach strategies should attempt to fill as many of these information venues as possible. The NOAA Environmental Visualization Laboratory considers all of these possible distributions when developing and publishing its simplified visualizations of Earth-systems data. Though different audiences have different needs with respect to the final product, many can be met with some simple modifications. Ultimately, the goal is to produce visualizations that are used and understood by the media, educators, and the general public. To achieve this objective, the Lab focuses on succinct visualizations that clearly communicate the topic, and developing such visualizations in partnership with external users. In this session, we’ll discuss insights on work-flow, visualization techniques and tips, pedagogy, distribution strategies, and partnerships.
Midgette, Ekaterina; Haria, Priti; MacArthur, Charles
The purpose of the study was to investigate the effects of revising goals focused on content and audience awareness on the persuasive writing of fifth- and eighth-grade students. Students were randomly assigned to three different goal conditions: a general goal; a goal to improve content; and a goal to improve content and communication with an…
Richardson, Michael L
Audience response system (ARS) provides an excellent tool for improving interactive learning in radiology residents. However, it is not the technology but the pedagogy that matters the most. It is long past time to upgrade our ARS teaching techniques to match our ARS technology. In this article, several problems with current usage of ARS are discussed and several prescriptions for improving this are presented. Simplifying the ease of use of ARS will get this useful technology into more hands. Using ARS in a bidirectional manner will give us an even better idea of how and what our students are learning. Asking questions on the fly will obviate the usual tedium of multiple-choice questions and allow us to quiz our students in a much more natural manner. It is time to move on to more innovative ARS techniques that are well adapted to radiology and its different styles of learning. Copyright © 2014 AUR. Published by Elsevier Inc. All rights reserved.
Chaudhry, M Ahmad
The development of new approaches to teaching of large lecture courses is needed. Today's classroom has a wide range of students including high-achieving motivated learners, students struggling to understand basic concepts, and learning-challenged students. Many of these students can be lost in large classes under the shadow of the high-achieving extroverted students who dominate classroom question-and-answer sessions. Measuring a student's understanding and achievement of content standards becomes difficult until an assessment has been done. To close this gap, an audience response system was introduced in an introductory Principles of Microbiology course. This technology specifically addressed the goal of individualizing instruction to the needs of the students. The evaluation of this project indicated an overall positive impact on student learning.
M. Ahmad Chaudhry
Full Text Available The development of new approaches to teaching of large lecture courses is needed. Today’s classroom has a wide range of students including high-achieving motivated learners, students struggling to understand basic concepts, and learning-challenged students. Many of these students can be lost in large classes under the shadow of the high-achieving extroverted students who dominate classroom question-and-answer sessions. Measuring a student’s understanding and achievement of content standards becomes difficult until an assessment has been done. To close this gap, an audience response system was introduced in an introductory Principles of Microbiology course. This technology specifically addressed the goal of individualizing instruction to the needs of the students. The evaluation of this project indicated an overall positive impact on student learning.
Full Text Available The United Arab Emirates (UAE is a business hub for a great number of multinational and international companies that conduct daily communication activities in English, which has made efficient and audience sensitive written communication an essential requirement in today’s workplace. With computer-mediated communication (CMC taking over face-to-face communication, this has created an essential need for students to learn efficient and appropriate communication styles pertinent to communication via emails. This study presents a pragmatic approach for teaching the how of writing appropriate and effective professional email messages. Comparisons of pre-and post-teaching email messages point to significant improvements in the quality of post teaching email messages.
Full Text Available Audience participation, in any of its forms and names (public journalism, citizen journalism, participatory journalism, UGC, appears to revitalise democracy, thanks to the opportunities for public debate opened up by information and communications technology. On the other hand, however, there are many authors who question whether interactive technologies really encourage democracy or the market, empower the citizen or strengthen the consumer. In this context, we still have little information on the motivations that drive citizens to actively participate through the mechanisms that the media make available to them on their own websites or through social networks. There is a similar lack of information on the role that users attribute to their involvement in the functioning of the media and whether it contributes to improving their democratic function. This article aims to shed some light on this subject.
Gommesen, Niels Jørgen
This master’s thesis investigates the members of the audience in professional e-sport. Through a wide range of examples it shows that players, spectators and various nonhuman actors are nested together in assemblages. It states that human-nonhuman actors in ‘co-creation’ constitute the game play...... and consumers of the game play. My ethnographic studies draw from a multifaceted approach counting visual ethnography, participant observations and interviews of 35 dedicated spectators and fans, situated at two professional e-sports competitions, the largest digital festival in the world, Dreamhack in Sweden...... sharing their emotional lives with each other and with the players. Their different ways of sharing their emotions and feelings are a result of their capacities to establish emotional and affective relations with one another. Lastly I show that technologies and technological environments have an impact...
Full Text Available Video surveillance in outdoor areas is hampered by consistent background motion which defeats systems that use motion to identify intruders. While algorithms exist for masking out regions with motion, a better approach is to develop a statistical model of the typical dynamic video appearance. This allows the detection of potential intruders even in front of trees and grass waving in the wind, waves across a lake, or cars moving past. In this paper we present a general framework for the identification of anomalies in video, and a comparison of statistical models that characterize the local video dynamics at each pixel neighborhood. A real-time implementation of these algorithms runs on an 800 MHz laptop, and we present qualitative results in many application domains.
Russell, C. W.; Elliott, K.; Lobecker, E.; McKenna, L.; Haynes, S.; Crum, E.; Gorell, F.
From February to May 2014, NOAA Ship Okeanos Explorer conducted a telepresence-enabled ocean exploration expedition addressing NOAA and National deepwater priorities in the U.S. Gulf of Mexico. The community-driven expedition connected diverse and geographically dispersed audiences including scientists from industry, academia, and government, and educators, students, and the general public. Expedition planning included input from the ocean science and management community, and was executed with more than 70 scientists and students from 14 U.S. states participating from shore in real time. Training the next generation permeated operations: a mapping internship program trained undergraduate and graduate students; an ROV mentorship program trained young engineers to design, build and operate the system; and undergraduate through doctoral students around the country collaborated with expedition scientists via telepresence. Online coverage of the expedition included background materials, daily updates, and mission logs that received more than 100,000 visits by the public. Live video feeds of operations received more than 700,000 views online. Additionally, professional development workshops hosted in multiple locations throughout the spring introduced educators to the Okeanos Explorer Educational Materials Collection and the live expedition, and taught them how to use the website and education resources in their classrooms. Social media furthered the reach of the expedition to new audiences, garnered thousands of new followers and provided another medium for real-time interactions with the general public. Outreach continued through live interactions with museums and aquariums, Exploration Command Center tours, outreach conducted by partners, and media coverage in more than 190 outlets in the U.S. and Europe. Ship tours were conducted when the ship came in to port to engage local scientists, ocean managers, and educators. After the expedition, data and products were
Lai, Chi-Hsia; Tahiroglu, Koray
This paper addresses the issue of engaging the audience with new musical instruments in live performance context. We introduce design concerns that we consider influential to enhance the communication flow between the audience and the performer. We also propose and put in practice a design approach that considers the use of performance space as a way to engage with the audience. A collaborative project, Sound Gloves, presented here exemplifies such a concept by dissolving the space between pe...
Oikawa, S.; Kanno, N.; Ohashi, N.; Abukawa, J.
Nationwide survey for outdoor and workplace radon ( 222 Rn) concentration in Japan were carried out to evaluate the effective dose to the general public due to 222 Rn and its progeny. The 222 Rn concentration was measured by using passive-type radon/thoron discriminative monitor equipped with polycarbonate films. Concentration of 222 Rn was calculated from etch pit counts appeared on the polycarbonate film after chemical and electrochemical etching. For outdoor 222 Rn survey, the monitors were installed at about 700 points throughout Japan on every quarters of the fiscal year 1997 to 1999. The mean concentration of outdoor 222 Rn concentration was 6.1 Bq m -3 from the results of 696 measurement points. Seasonal variation of outdoor 222 Rn was found to be minimal in July to September, and maximal in October to December. For workplace 222 Rn survey, the monitors were installed at about 700 points in four categories (office, factory, school and hospital) on every quarters of the fiscal year 2000 to 2002. Nationwide mean 222 Rn concentration in workplaces was found to be 22.7 Bq m -3 for 2000 and 20.7 Bq m -3 for 2001, respectively. Seasonal variation of 222 Rn concentration measured at office, factory, school and hospital were also found to be minimal in July to September, and maximal in October to December. (author)
Myatt, Theodore A; Johnston, Sebastian L; Zuo, Zhengfa; Wand, Matthew; Kebadze, Tatiana; Rudnick, Stephen; Milton, Donald K
Rhinoviruses are major causes of morbidity in patients with respiratory diseases; however, their modes of transmission are controversial. We investigated detection of airborne rhinovirus in office environments by polymerase chain reaction technology and related detection to outdoor air supply rates. We sampled air from 9 A.M. to 5 P.M. each workday, with each sample run for 1 work week. We directly extracted RNA from the filters for nested reverse transcriptase-polymerase chain reaction analysis of rhinovirus. Nasal lavage samples from building occupants with upper respiratory infections were also collected. Indoor carbon dioxide (CO2 concentrations were recorded every 10 minutes as a surrogate for outdoor air supply. To increase the range of CO2 concentrations, we adjusted the outdoor air supply rates every 3 months. Generalized additive models demonstrated an association between the probability of detecting airborne rhinovirus and a weekly average CO2 concentration greater than approximately 100 ppm, after controlling for covariates. In addition, one rhinovirus from a nasal lavage contained an identical nucleic acid sequence similar to that in the building air collected during the same week. These results suggest that occupants in buildings with low outdoor air supply may have an increased risk of exposure to infectious droplet nuclei emanating from a fellow building occupant.
Wijtzes, Anne I; Jansen, Wilma; Bouthoorn, Selma H; Pot, Niek; Hofman, Albert; Jaddoe, Vincent W V; Raat, Hein
Research on social inequalities in sports participation and unstructured physical activity among young children is scarce. This study aimed to assess the associations of family socioeconomic position (SEP) and ethnic background with children's sports participation and outdoor play. We analyzed data from 4726 ethnically diverse 6-year-old children participating in the Generation R Study. Variables were assessed by parent-reported questionnaires when the child was 6 years old. Low level of outdoor play was defined as outdoor play p p p p p research, including qualitative studies, is needed to explore more in detail the pathways relating family SEP and ethnic background to children's sports participation and outdoor play.
Strekalova, Yulia A; Damiani, Rachel E
Understanding the appropriate medium to communicate health promotion messages is vital for improving personal and societal health. As increasingly more people utilize social media for health information, public health practitioners use these platforms to engage an existing audience in health promotion messages. In this study, the relational framing theory was used as a lens for studying how message framing may influence social media audience engagement. Specifically, we assessed how posts from Tobacco Free Florida's Facebook page were framed as either dominant-submissive or affiliate-disaffiliate to an implied audience of either smokers, nonsmokers, active quitters, or a mixed audience, and the extent to which a direct call for engagement, in terms of a request to comment, like, or share the post, was used for audience engagement. A three-way interaction for the level of engagement through comments was significant, F(3217) = 7.11, p implied audience choice played a role in audience engagement with smoking cessation posts on social media. Implied audiences of Tobacco Free Florida's posts included smokers, those who are trying to quit, and nonsmokers as health promotion can be targeted at the individual's health, social support infrastructure, or the well-being of the society, and implications for strategic message design and audience targeting are discussed.
Due to the renovation of the CERN outdoor lighting, traffic will be limited to one way along “Route Gregory” from the E entrance (France) up to “Route Fermi” just before the water tower between 12th and 23rd July 2010. Disruption can also be expected in the car parks “Les Erables” and “Les Tilleuls” close to building 30 and also the car park in front of building 377, between 19th and 30th July 2010. Thanks for your understanding. SEM Group
Kurnik, Charles W. [National Renewable Energy Lab. (NREL), Golden, CO (United States); Stoughton, Kate M [Pacific Northwest National Lab. (PNNL), Richland, WA (United States); Figueroa, Jorge [Western Resource Advocates, Boulder, CO (United States)
This measurement and verification (M&V) protocol provides procedures for energy service companies (ESCOs) and water efficiency service companies (WESCOs) to determine water savings resulting from water conservation measures (WCMs) in energy performance contracts associated with outdoor irrigation efficiency projects. The water savings are determined by comparing the baseline water use to the water use after the WCM has been implemented. This protocol outlines the basic structure of the M&V plan, and details the procedures to use to determine water savings.
Mann, Carsten; Pouta, Eija; Gentin, Sandra
The benefists of outdoor recreation and the need for recreation inventories and monitoring are described in various policy and legislation documents at the European level. The objective of this paper is to analyse how these recreational aspects are reflected at the national level in core forest...... indicates that a consistent forest recreation monitoring system, linked to sustainable forest management, as describes for example in the Helsinki process, should be better transferred into national policuy and legislation. Compareable data across Europe could then provide a sound base for making decisions...
Asthma, a chronic inflammatory disease of the airways, is associated with reversible airway obstruction and hyperresponsiveness to triggers; clinical symptoms include wheezing, episodic cough, shortness of breath, and increased mucous production. Ambient or outdoor environmental exposure to ozone, particulate matter, sulfur dioxide, and nitrogen oxides has been well documented to exacerbate asthma. Children appear to be most vulnerable to the harmful effects of ambient air pollutants. As their lungs are not completely developed, children may experience greater exposure to environmental pollutants than adults and the higher doses of varied composition may remain in their lungs for a greater duration. Altogether, the negative effects of air pollutants on pulmonary function place children at a greater risk of air pollutant-induced exacerbation of asthma for the duration of their lives. The aim of this review was to assess recently published literature regarding the influence of air pollution on asthma in children. For this work, we reviewed articles found in PubMed using the key words "outdoor air pollution, asthma, and children" which were published between 2006 and 2009. Only those articles that had a full version available in PubMed were analyzed. We reviewed studies published between 2006 and 2009 examining the effect of outdoor air pollution on asthma in children. In total, we evaluated 25 articles; of these, 9 were published in 2006, 3 in 2007, 8 in 2008, and 5 in 2009. Of these 25 studies, 1 was a clinical trial, 6 were cross-sectional, 4 were case-control (2 with a case-crossover design), 12 were cohort prospective, and 2 were cohort retrospective studies with varied follow-up times ranging from 10 days to 7 years. The ages of children also differed, ranging from birth to 18 years of age. All studies reviewed in this work indicate that outdoor air pollution affects the appearance and exacerbation of asthma in children. Although these findings are of great
Two methods for outdoor activity measurements are described. The one is the in situ measurement method which is based on a proportionality between the flux density of non-dispersed photons of the given energy at the detector site and the specific activity of the relevant radionuclide in soil. The other method, for the monitoring of large areas, uses the spectrometric IRIS system (Integrated Radiation Information System), located on a helicopter for aerial monitoring or in a car for terrestrial measurement. (P.A.)
Iskandar, Dadong; Syarbaini, Sutarman; Bunawas, Kusdiana
Full text: Indonesia is the largest archipelago in the world, comprising five main islands - Java, Sumatra, Sulawesi, Kalimantan and Papua - as well as 30 archipelagoes totaling 17,508 islands with about 6000 of those inhabited. Mapping the outdoor gamma dose rate in Indonesia is a research project conducted by National Nuclear Energy Agency since 2005 aiming to produce a baseline data map as an overview for planning purposes. In these three years 4 main islands has been measured. The grid system has been used in the research. In Sumatra Island the grid is 50 x 50 km 2 , while in Java 40 x 40 km 2 , in Kalimantan 60 x 60 km 2 , and in Sulawesi 40 x 40 km 2 . The gamma dose rates have been measured by Mini Gamma Ray Spectrometer Model GR-130 made by Exploranium-Canada. Figure 1 shows the map of outdoor gamma dose rate in Indonesia. Range of dose rate are in Sumatra from 22,96 ± 0,46 n Sv/h to 186,08 ± 3,72 n Sv/h, in Java 11,32 ± 0,72 n Sv/h to 127,54 ± 6,14 n Sv/h, in Kalimantan 10.72 ± 8.32 n Sv/h to 349,48 ± 57,21 n Sv/h, and in Sulawesi 17.7 ± 11,5 n Sv/h to 467 ± 102 n Sv/h. The arithmetic and geometric mean of dose rate in Indonesia are 68 n Sv/h and 53 n Sv/h, respectively. In general, outdoor gamma dose rate in Indonesia is in a normal range. There are some regions have anomaly of gamma dose rate, for examples at North Sumatra 186.08 ± 3,72 n Sv/h (N 2.12727, E 99.80909), at West Kalimantan 349,48 ± 57,21 n Sv/h (S 1.39507, E 110.57584), at West Sulawesi 487 ± 103 n Sv/h (S 2.95781, E 118.86995), etc. These data is very useful as a radiation baseline in Indonesia. (author)
My successful outreach program venues include: outdoor concerts and festivals; the US National Mall; churches, synagogues, seminaries, or clergy conferences; the Ronald McDonald Houses of Long Island and Chicago; the Winthrop U. Hospital Children’s Medical Center the Fresh Air Fund summer camps (low-income and special needs); a Halloween star party (costumed kids look through telescopes); a Super Bowl Star Party (targeting women); Science Festivals (World, NYC; Princeton U.; the USA Science and Engineering Festival); and the NYC Columbus Day Parade. Information was also provided about local science museums, citizen science projects, astronomy educational sites, and astronomy clubs to encourage lifelong learning. In 2010 I created Astronomy Festival on the National Mall (co-sponsored by the White House Office of Science and Technology Policy) with the participation of astronomy clubs, scientific institutions and with Tyco Brahe, Johannes Kepler, and Caroline Herschel making guest appearances. My programs include solar, optical, and radio telescope observations, hands-on activities, a live image projection system; large outdoor posters and banners; videos; hands-on activities, and edible astronomy demonstrations.My NASA-funded Music and Astronomy Under the Stars (MAUS) program (60 events 2009 - 2013) reached 50,000 music lovers at local parks and the Central Park Jazz, Newport Folk, Ravinia, or Tanglewood Music Festivals with classical, folk, pop/rock, opera, Caribbean, or county-western concerts assisted by astronomy clubs. Yo-Yo-Ma, the Chicago and Boston Symphony Orchestras, Ravi Coltrane, Esperanza Spalding, Phish, Blood Sweat and Tears, Deep Purple, Tony Orlando, and Wilco performed at these events. MAUS reached underserved groups and attracted large crowds. Young kids participated in this family learning experience - often the first time they looked through a telescope. While < 50% of the participants took part in a science activity in the past year, they
Schimmel, Jonathan; George, Naomi; Schwarz, John; Yousif, Sami; Suner, Selim; Hack, Jason B
Non-invasive screening of carboxyhemoglobin saturation (SpCO) in the emergency department to detect occult exposure is increasingly common. The SpCO threshold to consider exposure in smokers is up to 9%. The literature supporting this cutoff is inadequate, and the impact of active smoking on SpCO saturation remains unclear. The primary objective was to characterize baseline SpCO in a cohort of smokers outdoors. Secondary objectives were to explore the impact of active smoking on SpCO and to compare SpCO between smokers and non-smokers. This was a prospective cohort pilot study in two outdoor urban public areas in the USA, in a convenience sample of adult smokers. SpCO saturations were assessed non-invasively before, during, and 2 min after cigarette smoking with pulse CO-oximetry. Analyses included descriptive statistics, correlations, and a generalized estimating equation model. Eighty-five smokers had mean baseline SpCO of 2.7% (SD 2.6) and peak of 3.1% (SD 2.9), while 15 controls had SpCO 1.3% (SD 1.3). This was a significant difference. Time since last cigarette was associated with baseline SpCO, and active smoking increased mean SpCO. There was correlation among individual smokers' SpCO levels before, during, and 2 min after smoking, indicating smokers tended to maintain their baseline SpCO level. This study is the first to measure SpCO during active smoking in an uncontrolled environment. It suggests 80% of smokers have SpCO ≤ 5%, but potentially lends support for the current 9% as a threshold, depending on clinical context.
Smerajec, Mateja; Vaupotič, Janja
Nanoaerosols have been monitored inside a kitchen and in the courtyard of a suburban farmhouse. Total number concentration and number size distribution (5–1000 nm) of general aerosol particles, as measured with a Grimm Aerosol SMPS+C 5.400 instrument outdoors, were mainly influenced by solar radiation and use of farming equipment, while, indoors, they were drastically changed by human activity in the kitchen. In contrast, activity concentrations of the short-lived radon decay products 218Po, ...
Uzoigwe, Jacinta C.; Prum, Thavaleak; Bresnahan, Eric; Garelnabi, Mahdi
Outdoor and indoor air pollution poses a significant cardiovascular risk, and has been associated with atherosclerosis, the main underlying pathology in many cardiovascular diseases. Although, it is well known that exposure to air pollution causes pulmonary disease, recent studies have shown that cardiovascular health consequences of air pollution generally equal or exceed those due to pulmonary diseases. The objective of this article is to evaluate the current evidence on the emerging role o...
Suárez, S; Portela, R; Hernández-Alonso, M D; Sánchez, B
The interest on outdoor photocatalytic materials is growing in the last years. Nevertheless, most of the experimental devices designed for the assessment of their performance operate at controlled laboratory conditions, i.e., pollutant concentration, temperature, UV irradiation, and water vapor contents, far from those of real outdoor environments. The aim of the present study was the design and development of an experimental device for the continuous test of photocatalytic outdoor materials under sun irradiation using real outdoor air as feed, with the concomitant fluctuation of pollutant concentration, temperature, and water vapor content. A three-port measurement system based on two UV-transparent chambers was designed and built. A test chamber contained the photoactive element and a reference chamber to place the substrate without the photoactive element were employed. The third sampling point, placed outdoors, allowed the characterization of the surrounding air, which feeds the test chambers. Temperature, relative humidity (RH), and UV-A irradiance were monitored at each sampling point with specific sensors. NO x concentration was measured by a chemiluminescence NO x analyzer. Three automatic valves allowed the consecutive analysis of the concentration at the three points at fixed time intervals. The reliability of the analytical system was demonstrated by comparing the NO x concentration data with those obtained at the nearest weather station to the experimental device location. The use of a chamber-based reaction system leads to an attenuation of NO x and atmospheric parameter profiles, but maintaining the general trends. The air characterization results showed the wide operating window under which the photoactive materials should work outdoors, depending on the traffic intensity and the season, which are reproduced inside the test chambers. The designed system allows the measurement of the photoactivity of outdoor materials or the comparison of several
Abelsohn, Alan; Stieb, Dave M.
Abstract Objective To inform family physicians about the health effects of air pollution and to provide an approach to counseling vulnerable patients in order to reduce exposure. Sources of information MEDLINE was searched using terms relevant to air pollution and its adverse effects. We reviewed English-language articles published from January 2008 to December 2009. Most studies provided level II evidence. Main message Outdoor air pollution causes substantial morbidity and mortality in Canada. It can affect both the respiratory system (exacerbating asthma and chronic obstructive pulmonary disease) and the cardiovascular system (triggering arrhythmias, cardiac failure, and stroke). The Air Quality Health Index (AQHI) is a new communication tool developed by Health Canada and Environment Canada that indicates the level of health risk from air pollution on a scale of 1 to 10. The AQHI is widely reported in the media, and the tool might be of use to family physicians in counseling high-risk patients (such as those with asthma, chronic obstructive pulmonary disease, or cardiac failure) to reduce exposure to outdoor air pollution. Conclusion Family physicians can use the AQHI and its health messages to teach patients with asthma and other high-risk patients how to reduce health risks from air pollution. PMID:21841106
Since the official launching of the Philippine Population Program in 1970, family planning campaigns have substantially addressed themselves to women. The suggestion to devote equal, if not more, attention to men as family planning targets had been raised by Dr. Mercado as early as 1971. It was not until 1978, that the deliberate inclusion of males as a target audience in family planning became a matter of policy. The Population Center Foundation (PCF), from 1979 to 1982, carried out research projects to determine the most suitable approaches and strategies to reach Filipino men. The objectives of the PCF's Male Specific Program are: 1) to test alternative schemes in promoting male family planning methods through pilot-testing of family planning clinics for men, 2) to develop teaching materials geared toward specific segments of the male population, 3) to undertake skills training in male-specific motivational approaches for program professionals, and 4) to assess the extent of the husband's role in family planning. An important finding of 1 study was that most outreach workers were female stood in the way of the motivation process, thus hampering the campaign. While the consultative motivational skills training improved knowledge, attitudes, and skills of outreach workers with regard to vasectomy and the motivation process, there were certain predispositions that were hindering the fieldworkers' effectiveness in motivating target clients. Overall, in-depth, 1-to-1 motivation in dealing with men is needed to strengthen internalization of family planning values.
Lukić-Krstanović Miroslava M.
Full Text Available In Ethnology, studying festivals is a relevant activity since it could enlighten a number of complex cultural and social processes. The festivals represent public events, public ceremonies, cluster of rituals and produce many symbols, and as such, they are in fact a creative reflection of a society. In this paper, we analyze the Exit Noise Summer Fest, the biggest music festival in SE Europe. The aim of the analysis is to gain understanding of the cultural event of this kind and its protagonists, namely, the audience. Shedding a light to a music spectacle, from a standpoint of social and symbolic communication, directs to a different perspective in reading of rituals, communities zones, and semantic constructions of noise and body in the center of ritual behaviors. The research shows that the music experience and atmosphere of the celebration, though having somewhat unclear ritual borderline and zone, are compatible with the daily culture and social processes, in which the event is created and further reflects itself through various mediums.
Tolis, Evangelos I; Panaras, Giorgos; Bartzis, John G
Air quality and comfort parameters in a naturally ventilated aquatic centre were studied in relation to the outdoor pollution levels. Simultaneous measurements of PM 2.5, as well as of volatile organic compounds, were carried out for the indoor and outdoor environment of the aquatic centre. The chemical analysis of ionic species and trace elements associated with particulate matter was also performed. In addition, automated analyzer for NO 2 and O 3 was used in order to record the indoor and outdoor levels of these pollutants. Analysis of diurnal variation of the pollutants' concentration was applied to the collected data, allowing the identification of potential variation on the sources affecting the indoor air quality. PM 2.5 concentration was almost two times higher indoors than outdoors with average values of 13.96 and 6.78 μg/m 3 , respectively. Concerning the ion fraction of PM 2.5, SO 4 2- and Ca 2+ were the ions with higher concentration indoors with values of 1.06 and 0.93 μg/m 3 , respectively, while the percentage of Cl - to the PM 2.5 fraction of the indoor atmosphere (9%) was too high than outdoor ones (1%). These results showed that indoor air of swimming pool concerning PM 2.5 and ionic species is mainly affected by the chlorination process along with the comfort conditions (high relative humidity) created during the operation of the facility. The common volatile organic compound concentrations at indoor air are generally in higher levels, compared to the outdoor air with p,m-xylene and toluene to be the substances with the higher concentration for indoor and outdoor area, respectively (7.80 and 1.57 μg/m 3 ); nevertheless, values were rather low compared with the findings of other studies. Also, they clearly demonstrate a diurnal variation as a result of poor ventilation during night. As it was expected, chloroform showed the highest concentration compared to the other volatile organic compounds with values ranging from 3.35 to 135.89 μg/m 3
Nabi, Robin L.; Hendriks, Alexandra
Explores the effects of nonverbal reactions of a talk show host and studio audience members to arguments presented by a talk show guest on a low-involvement topic. Suggests that positive audience or host reactions can enhance persuasive influence; however, if those cues are incongruent, persuasive influence may be negated. Addresses implications…
Examines the discursive construction of audience identity at a public radio station in New Mexico by investigating listener letters printed in the radio station's newsletter. Shows how the letters frame the audience in particular ways. Discusses listener letters as an ongoing text, and spatial discourse as metacommunication. (SR)
Warner, Laura A.
As change agents, Extension educators may begin their program planning by identifying the audience's perceived barriers and benefits to adopting some behavior that will benefit the community. Extension professionals and researchers have used in-person focus groups to understand an audience, and they can also administer them as…
Alexander, Bryant Keith
Noting that introductory public speaking and performance studies classes are often met with great anxiety and trepidation, this paper describes and categorizes the necessary student and audience behaviors at three levels of involvement: 1) pre-performance, 2) post-performance, and 3) audience participation. Teachers can show students how to apply…
The use of electronic audience response systems in university teaching is currently increasing rapidly. This paper describes how a consistent use of peer instruction facilitated by an audience response system has been introduced in an introductory engineering dynamics course. Data are presented that reveal that this teaching style leads to an…
Liu, Jack Jinghui
English learners have more access to communicate with different purposeful audiences across the Three Concentric Circles of English (Kachu, 1985): the Inner Circle, the Outer Circle and the Expanding Circle. However, young language learners' purposeful audience as a focus of communication has not been emphasized as much as other linguistic…
Kuhne, Michael; Creel, Gill
In 2006, New York University journalism professor Jay Rosen's blog post "The People Formerly Known as the Audience" went viral in the journalism community. In the post Rosen argues that a fundamental power shift has occurred between "Big Media" and "the people formerly known as the audience" (PFKATA), who were not only writing back, but also…
Monaghan, Paul; Ott, Emily; Wilber, Wendy; Gouldthorpe, Jessica; Racevskis, Laila
A tool from social marketing can help Extension agents understand distinct audience segments among their constituents. Defining targeted audiences for Extension programming is a first step to influencing behavior change among the public. An online survey was conducted using an Extension email list for urban households receiving a monthly lawn and…
Martins, Patrícia Roque
This article addresses ways that museums can strengthen programming for d/Deaf audiences. Through the development and study of a tour for a d/Deaf audience conducted through signing and oral translation at the Calouste Gulbenkian Museum in Lisbon (Portugal), the author examines issues of language, identity and inclusion. She argues that the use of…
Outdoor education provides an opportunity to engage with natural environments in ways that are distinct from other physical education teacher education (PETE) courses. This research examines how pre-service teachers (PSTs) within a PETE degree experienced "environment" on an outdoor education camp. Using self-study methodology and…
Dittrich, M.G.; Carletti, E.; Spellerberg, G.
In the ODELIA study for the European Commission an assessment of the outdoor equipment noise directive 2000/14/EC and its amendment 2005/88/EC has been performed. The directive requires noise marking for 57 types of equipment used outdoors, and sets noise limits for 22 of these. Since the limits
Kiewra, Christine; Veselack, Ellen
Conducted at two separate natural outdoor classrooms with preschool-aged children from three to five years old, this qualitative research study investigated how outdoor environments supported children's creativity and imagination. Although many studies have explored the development of creative arts in the young children, few have focused on…
R. Sam Williams; Steven Lacher; Corey Halpin; Christopher White
A computer-controlled test apparatus (CCTA) and other instrumentation for subjecting sealant specimens to cyclic fatigue during outdoor exposure was developed. The CCTA enables us to use weather-induced conditions to cyclic fatigue specimens and to conduct controlled tests in-situ during the outdoor exposure. Thermally induced dimensional changes of an aluminum bar...
Gourdine, J.L.; Greef, de K.H.; Rydhmer, L.
Despite the societal and market attention, to our knowledge, there is no breeding program for outdoor pig production in which improvement in animal welfare is emphasized. In this study, a dam-line selected for an outdoor production system was simulated. The purpose was to investigate the
A Norwegian study of socialization into friluftsliv (traditional open-air life) found that factors affecting lifelong interest included parents' and friends' relationship to friluftsliv, proximity to suitable areas, outdoor hobbies, access to a summer home, and owning a dog. Educational experiences outdoors were collectively about as influential…
Mandla A Tshabalala; Ryan Libert; Nancy Ross Sutherland
Outdoor weathering of wood specimens treated with sol-gel formulations based on methyltrimethoxysilane (MTMOS), hexadecyltrimethoxysilane (HDTMOS), and ferric-zirconia-titania (Fe-Zr-Ti) sol was evaluated. The sol-gel process allowed deposition of a thin film of hybrid inorganic-organic networks (gel) in the wood cell wall that resulted in improved outdoor weathering...
Lai, Hsin-Chih; Chang, Chun-Yen; Li, Wen-Shiane; Fan, Yu-Lin; Wu, Ying-Tien
This study presents an m-learning method that incorporates Integrated Quick Response (QR) codes. This learning method not only achieves the objectives of outdoor education, but it also increases applications of Cognitive Theory of Multimedia Learning (CTML) (Mayer, 2001) in m-learning for practical use in a diverse range of outdoor locations. When…
Lier, van H.N.
In the Netherlands the planning and management of outdoor recreation projects is becoming more and more important. This is caused on the one hand by a rapidly growing demand for such projects and on the other hand by the relationship that exists between outdoor recreation activities and
The purpose of this study was to assess the efficacy of the proposed Outdoor Leader Career Development Model (OLCDM) through the development of the Outdoor Leader Career Development Inventory (OLCDI). I assessed the reliability and validity of the OLCDI through exploratory factor analysis, principal component analysis, and varimax rotation, based…
This study discusses the extent to which children in the USA today participate in active, outdoor play, compared with the previous generation. Eight hundred and thirty mothers nationwide were surveyed regarding their active, outdoor play experiences as children, as well as their children's play experiences today. The mother's play…
Bailey, Andrew W.; Kang, H. K.; Lewis, T. Grant
Outdoor recreation and adventure tourism are overlapping industries serving similar clientele. While descriptive marketing research exists for both industries (George Washington University School of Business [GW], Adventure Travel Trade Association [ATTA], & Xola Consulting [XC], 2010; Outdoor Foundation [OF], 2014), there is no clear…
Benson, Ferris B.; And Others
While extensive measurements have been and are being made of outdoor pollution, relatively few data have been gathered on indoor pollution. The data that are available are compiled and analyzed in the report. Based on a review of the literature, it was possible to infer relationships between indoor and outdoor pollution and to identify factors…
Irwin, David; Straker, Jo
The relationship between outdoor education and environmental education in Aotearoa New Zealand has undergone many changes since formal education began in early colonial times. Discussion draws from qualitative doctoral research undertaken by the authors that investigated education for sustainability in outdoor education and how meaning is ascribed…
... protection and shelter from the cold and heat; (2) Provide the dogs and cats with protection from the direct... Transportation of Dogs and Cats 1 Facilities and Operating Standards § 3.4 Outdoor housing facilities. (a) Restrictions. (1) The following categories of dogs or cats must not be kept in outdoor facilities, unless that...
Hu, Bi Ying; Li, Kejian; De Marco, Allison; Chen, Yuewen
The benefits of outdoor play for children's well-rounded development are maximized when children experience enjoyment and, at the same time, gain physical, motor, cognitive, and social-emotional competence. This study examined the quality of outdoor play in Chinese kindergartens, the dominant form of full-day early childhood education program…
Any activity that involves learning, whether it is for therapeutic purposes, traditional education, or outdoor education, is experiential education. In particular, outdoor educators allow participants to experiment with their behaviour in the form of play, for the most part out-of-doors. Many in the industry refer to play as adventure. Those who…
Learning ought to be supported by both in class activities and outdoor activities contributing to structuring knowledge. Outdoor activities allow children to actively participate and to learn by doing. Learning requires a lot of work and activities. These activities, which provide primary experiences, help children to change ...
Thomas, Christine M; Monturo, Cheryl; Conroy, Katherine
The advent of innovative technologies, such as the audience response system, provides an opportunity to engage students and enhance learning. Based on their experiences, three nursing faculty evaluated the use of an audience response system in four distinct nursing courses through the use of informal survey results. When using the audience response system, the faculty experienced an increased perception of student attentiveness and engagement, high level of class attendance, and enhanced learning. Faculty feelings were mixed concerning the burden in adapting to increased classroom time and increased preparation time. Students' perception of the value of audience response system use was mostly positive, except when responses were included as part of the grade. The majority of the students indicated that use of the audience response system enhanced learning and was a helpful learning method when used with NCLEX-style questions. Overall, faculty believed that the benefits of student engagement and enhanced learning outweighed the burdens of incorporating this new technology in the classroom.
Margarita I. Pavlushina
Full Text Available The beginning of the 21st century is characterized not only by important historical events in the world, but also by the changes in value norms and priorities. Television, being the most mass and accessible means of information, reflects these changes directly or indirectly. One of the significant trends of modern media is the development of an entertainment segment, which is present on television in the form of special formats and a specialized content. It is necessary to create special conditions for the permanent demonstration of their events, symbols and samples for the development of fashion, as the reflection of public and cultural content and as the means of search for a person's identity. Television has such natural features that provide fashion industry a unique platform for the development of a global fashionable space and intercivilizational communication. Fashion-TV complements the television picture of the world, influencing the spread of fashion trends and the development of a certain culture of behavior and lifestyle among TV viewers. Fashion-TV, as the combination of specialized Fashion channels and TV projects dedicated to fashion and human beauty on Russian social, political and entertainment channels, is primarily the carrier of information about modern fashion trends in clothing that influences the change of a person social-cultural image. This article the hypothesis of modern fashion TV has a blurred target audience with pronounced gender characteristics and a developed motivation. The article presents the results of the study conducted on the basis of the Kazan Federal University for two years.
Weisel, Clifford P; Zhang, Junfeng; Turpin, Barbara J; Morandi, Maria T; Colome, Steven; Stock, Thomas H; Spektor, Dalia M; Korn, Leo; Winer, Arthur M; Kwon, Jaymin; Meng, Qing Yu; Zhang, Lin; Harrington, Robert; Liu, Weili; Reff, Adam; Lee, Jong Hoon; Alimokhtari, Shahnaz; Mohan, Kishan; Shendell, Derek; Jones, Jennifer; Farrar, L; Maberti, Slivia; Fan, Tina
of many measured VOCs and carbonyl compounds. For several measured species, personal concentrations were higher than either indoor or outdoor concentrations, indicating the presence of some sources closely related to personal activities. For some species there were no significant indoor sources in the majority of the homes; thus indoor concentrations were mainly determined by outdoor concentrations in these homes. The range of distributions of air concentrations for the measured VOCs, formaldehyde and acetaldehyde, PM2.5, and AERs were generally consistent with values reported previously in the literature. Thus associations derived from or models based on this data set that may link the influence of outdoor sources with indoor air concentrations of air toxics and PM2.5 can be relevant to other urban settings. The simultaneous measurements of indoor concentrations, outdoor concentrations, AERs, and room volumes allowed the use of a mass balance model, under the steady-state approximation, to mechanistically examine the relative contributions of indoor and outdoor sources to measured indoor concentrations on a home-by-home basis. Estimated indoor source strengths for VOCs and carbonyl compounds varied widely from home to home, consistent with the indoor-outdoor concentration patterns, as shown in scatter plots. The indoor source estimations agreed with published values for PM2.5 and with the general understanding of sources of VOCs and carbonyl compounds. The source strengths reported here, derived from hundreds of homes, are an important contribution to the literature on exposure to air toxics. For the first time for many compounds, these estimates present a cohesive set of measurements across a range of air toxics in paired indoor, outdoor, and personal samples along with AER and questionnaire results that can be used for future analyses of indoor air quality. The estimation of outdoor contributions to measured indoor concentrations provides insights about the
Kaegi, Ralf; Sinnet, Brian; Zuleeg, Steffen; Hagendorfer, Harald; Mueller, Elisabeth; Vonbank, Roger; Boller, Markus; Burkhardt, Michael
In this study we investigate the release of metallic silver nanoparticles (Ag-NP) from paints used for outdoor applications. A facade panel mounted on a model house was exposed to ambient weather conditions over a period of one year. The runoff volume of individual rain events was determined and the silver and titanium concentrations of 36 out of 65 runoff events were measured. Selected samples were prepared for electron microscopic analysis. A strong leaching of the Ag-NP was observed during the initial runoff events with a maximum concentration of 145 μ Ag/l. After a period of one year, more than 30% of the Ag-NP were released to the environment. Particles were mostly 2 S. - We provide direct evidence for the release of silver nanoparticles from exterior paints to the aquatic environment.
Scenes depicting smoking are among the causes of smoking initiation in youth. The present study was the first in Iran to collect some primary information regarding the presence of smoking scenes in movies and propagation of tobacco use. This cross-sectional study was conducted by polling audience about smoking scenes in Persian movies on theaters in 2011. Data were collected using a questionnaire. A total of 2000 subjects were selected for questioning. The questioning for all movies was carried out 2 weeks after the movie premiered at 4 different times including twice during the week and twice at weekends. A total of 39 movies were selected for further assessment. In general, 2,129 viewers participated in the study. General opinion of 676 subjects (31.8%) was that these movies can lead to initiation or continuation of smoking in viewers. Women significantly thought that these movies can lead to initiation of smoking (37.4% vs. 29%). This belief was stronger among non-smokers as well (33.7% vs. 26%). Despite the prohibition of cigarette advertisements in the mass media and movies, we still witness scenes depicting smoking by the good or bad characters of the movies so more observation in this field is needed.
This book covers theoretical aspects that are at the basis of lighting installations. It focuses on insight, backgrounds and coherence. There are many fundamental aspects that are essential for understanding why different ways to install and use lighting give different results. A purely pragmatic approach to solving practical lighting problems will lead to pitfalls. But as this book shows, on the basis of fundamental considerations on optics, light sources and vision, causes and effects that tend to be overlooked by lighting engineers and designers can be identified. The selection of subjects in this book is based on more than 50 years of experience in studying the fundamental and practical applications of lighting and vision. The author has given classes on these topics, in master courses at post-graduate and post-doctoral levels. Audience: graduate students, researchers, designers, engineers and consultants engaged in lighting, public lighting, lighting equipment and installations.
Brandon, M. A.; Smith, J.; Garrow, K. H.; Law, A.
The UK Open University has a long history of working with broadcast media - indeed before it first formed over 40 years ago it was proposed to be a "University of the Air ". Originally the University made its own television programmes that were directly connected with teaching. They were usually recordings of academics giving lectures that were broadcast late at night. Over recent times we have moved into developing co-productions with mainstream broadcast media specifically designed to be of general educational interest to UK and worldwide audiences. These include both high impact one-off programmes such as Are we changing planet Earth?, multiple international award winning series such as Frozen Planet, and World Service radio such as Earth Reporters. These programmes have had global audiences; in some cases of tens of millions. Whilst we have only worked using clear scientific evidence and expertise, we have co-produced media which small sections of the general public could consider controversial. For example, in Are we changing planet Earth? the case was presented pre IPCC AR4 for anthropogenic climate change. The final episode of Frozen Planet "On thin ice" presented evidence of how the polar climate is changing and likely future global impacts. It created a large and occasionally hostile international media impact long before broadcast. This continued after broadcast in some media but we believe it stopped because the science presented was robust within the current literature. Based around broadcasting, we used a communication strategy based on our personal experience over the last decade along with our institutional experience going back 40 years. For example our outreach include social media, newspapers, radio and podcasts to speak about underpinning science. We use Twitter during actual broadcasts to circulate links to journal articles and provide context around the science presented on screen. Backed up by a large public outreach campaign at science fairs
Ali Ahmed Osman Zakaria
Full Text Available The study investigates the written discourse of the Sudanese EFL university learners to evaluate and assess their awareness of the audience to whom they write. The analytic descriptive approach is adopted to achieve the aims of the study. The subjects of the study consisted of 50 Sudanese EFL students drawn from Faculty of Arts at Alneelain university. Three tools were employed for data collection: a writing test, a questionnaire and an interview with the students. Results showed that the written discourse produced by Sudanese EFL students did not reveal an awareness of the audience with whom they communicate. The students did not succeed to make assumptions of what their audience already know and what they expect to find in the texts being written. They held fragmentary knowledge on the concept of audience awareness. Accordingly, the students were not able to prepare and edit texts which keep and stimulate their audience – they were not able to depend on lexical and structural variation to produce proper and effective writing. Furthermore, results indicated that students were not able to attach unity and coherence to the texts they produced. Their organizational skills were very poor. To help the students develop the concept they hold on audience awareness, writing instructors and syllabus designers need to put special emphasis on the importance of audience awareness as a factor which is essential for effective writing.
Lin, Yu-Wei; Williams, Alan E.
This paper examines how audiences experience live opera performance and the behaviours they exhibit during live-streaming of the performance. It aims to contribute to our understanding of how audiences, who increasingly inhabit an environment saturated with digital media, respond to contemporary opera performance. Based on a comparative study of audience experiences and behaviours during a live opera performance and the streamed opera screening, we investigate whether digital mediation affects audience appreciation, and whether streaming live opera means the same thing to an audience as the unmediated performance. We firstly outline the conception, design and performance of a contemporary opera and its simultaneous streaming to nearby digital screens. Then, we report the evaluation of the project as measured by a mix of qualitative and quantitative methods during the rehearsals, the live performance and the screening. As one of the few social studies of contemporary classical music in Britain, our study of opera audience behaviours sheds light on the challenges and opportunities afforded by digital technologies for opera companies. Understanding how audiences appreciate digital operas offers practical advice on how theatres and opera companies could respond to new forms of digital activities.
Antignani, S; Venoso, G; Carpentieri, C; Bochicchio, F
Outdoor radon concentration contributes to indoor radon levels, generally causing a shift from lognormal distribution of measured radon concentration data distribution, and it makes more challenging the estimation of radon distribution parameters on the basis of the lognormal assumption. In particular, lognormal assumption with no correction could lead to a significantly biased estimate of the percentage of dwellings exceeding a certain level, e.g. a reference level (RL), since this is based on biased estimates of geometric mean (GM) and geometric standard deviation (GSD) of radon concentration distribution. Subtracting to each measured data a constant outdoor radon level can usually compensate data distribution departure from log-normality (except for low radon levels), if the appropriate outdoor level value is chosen by means of a lognormal fit of the data. This approach - already (but not always) used in literature - cannot be applied in cases where all the data of radon concentrations are not available (e.g., for a review study). For these cases, this work presents an analytical method to quantitatively evaluate and correct the impact of outdoor on the lognormal distribution parameter estimates and, in particular, on the percentages of dwellings exceeding radon reference levels. The proposed method is applied to a number of possible situations, with different values of outdoor radon level, GM and GSD. The results show that outdoor radon levels generally produce an underestimation of the actual GSD parameter, which increases as the outdoor level increases, and in the worse cases, could lead to an underestimation higher than 50%. Consequently, if the outdoor contribution is not properly taken into account, the percentage of dwellings exceeding a certain RL is almost always underestimated, even by 80%-90% for RL equal to 300 Bq/m 3 . This could have implications for the classification of areas as regards radon concentration and for the estimation of avertable lung
Potter, Sharyn J; Stapleton, Jane G
The Know Your Power™ social marketing campaign images model active bystander behaviors that target audience members can use in situations where sexual and relationship violence and stalking are occurring, have occurred, or have the potential to occur. In this practitioner note, we describe strategies that we have used to engage target audience members in the development of the social marketing campaign that we hope can be used by practitioners. We give examples from the development and evaluation of the Know Your Power(TM) social marketing campaign that used focus group and other types of feedback from the target audience to inform the direction of the campaign.
Veletsianos, George; Shaw, Ashley
This study investigates the audiences that scholars imagine encountering online and the ways in which these audiences impact scholars' online participation and presentation of self. Prior research suggests that imagined audiences affect what users share and how they present themselves on social media, but little research has examined this topic in…
Nawroth, Christian; Brett, Jemma M; McElligott, Alan G
Domestication is an important factor driving changes in animal cognition and behaviour. In particular, the capacity of dogs to communicate in a referential and intentional way with humans is considered a key outcome of how domestication as a companion animal shaped the canid brain. However, the lack of comparison with other domestic animals makes general conclusions about how domestication has affected these important cognitive features difficult. We investigated human-directed behaviour in an 'unsolvable problem' task in a domestic, but non-companion species: goats. During the test, goats experienced a forward-facing or an away-facing person. They gazed towards the forward-facing person earlier and for longer and showed more gaze alternations and a lower latency until the first gaze alternation when the person was forward-facing. Our results provide strong evidence for audience-dependent human-directed visual orienting behaviour in a species that was domesticated primarily for production, and show similarities with the referential and intentional communicative behaviour exhibited by domestic companion animals such as dogs and horses. This indicates that domestication has a much broader impact on heterospecific communication than previously believed. © 2016 The Author(s).
Bowes, J.E.; Stamm, K.R.; Jackson, K.M.; Moore, J.
One of the objectives of the National Waste Terminal Storage (NWTS) Program is to provide terminal storage facilities for commercial radioactive wastes in various geologic formations at multiple locations in the United States. The activities performed under the NWTS Program will affect regional, state, and local areas, and widespread public interest in this program is expected. Since a large part of the NWTS Program deals with technical information it was considered desirable to initiate a study dealing with possible methods of effectively transmitting this technical information to the general public. This study has the objective of preparing a state-of-the-art report on the communication of technical information to lay audiences. The particular task of communicating information about the NWTS Program to the public is discussed where appropriate. The results of this study will aid the NWTS Program in presenting to the public the quite diverse technical information generated within the program so that a widespread, thorough public understanding of the NWTS Program might be achieved. An annotated bibliography is included.
Asbeek Brusse, Elsbeth D; Fransen, Marieke L; Smit, Edith G
Medical television drama series provide an important source of health information. This form of entertainment-education (E-E) can be used to influence knowledge, attitudes, and behaviors toward health-related issues. In the literature, E-E is generally regarded as a persuasive strategy in itself, whereas in an increasing number of E-E programs, several different persuasive strategies are used. An important question is how the audience ethically evaluates these strategies. The aim of the present study is to examine viewers' ethical judgments toward the use of three persuasive strategies in E-E: product placement, framing, and persuasion toward a controversial position. A survey among 525 viewers of 5 popular medical dramas demonstrates that viewers evaluate the use of the currently investigated attitudinal statements about potential persuasive strategies in E-E as being immoral and that viewers prefer neutral storylines. Adopting a strategy that viewers find inappropriate may interfere with the intended prosocial effects of E-E. A broader understanding of the appropriate and inappropriate uses of persuasive strategies in E-E is indispensable for effective E-E productions.
The Outdoor Council of Australia's renaming of "Australian Journal of Outdoor Education" ("AJOE") as "Journal of Outdoor and Environmental Education" ("JOEE") follows deliberations among Australian and international stakeholders in outdoor education about the future of publishing in the field and raises a…
Straker, Jo; Potter, Tom G.; Irwin, David
This paper asks, what is the outdoors, and challenges conceptions of the role the outdoors play in education. It critically examines why a better understanding of the outdoors is important to outdoor education, how wilder places are essential to education, and how learning generated from these places can be translated into sustainable thinking and…
Runyon, C. J.; Hall, C.; Joyner, E.; Meyer, H. M.; M3 Science; E/PO Team
-hour graduate credit course. Through these courses, teachers from a variety of disciplines and grade levels journey to the Moon, exploring NASA's historic and current missions and data. As both of these courses are primarily online, we incorporate interactive ways for educators to explore and communicate their ideas. Through a series of scaffolded webquests, educators work through inquiry-oriented lessons to gather information and data directly through the Internet. The webquests allow students to freely explore, motivating them to investigate open-ended questions and enhance their self-learning process. III) To address more diverse audiences, a unique partnership among the College of Charleston's School of Science and Math and the School of the Arts will showcase a two-year celebration of lunar observations and analyses. From the Moon: Mapping and Exploration will open in November, 2011. From the Moon: Mysteries and Myths exhibit at the Halsey Gallery of Art in Charleston, SC will open in Fall, 2013. Patrons will explore one-of-a-kind artifacts, as well as early observations from Galileo to current observations from ongoing NASA lunar missions. Both exhibits will be paired with tactile activities, lesson plans and professional development opportunities.
Full Text Available The purpose of this study was to examine individual differences in attitudes toward Audience Response Systems (ARSs in secondary school classrooms. Specifically, the impact of gender, grade, subject area, computer comfort level, participation level, and type of use were examined in 659 students. Males had significantly more positive attitudes toward ARSs than female students. Students who were more comfortable with computers had significantly more positive attitudes than students who were less comfortable. Students who did not actively participate in class before ARSs were used were more positive about this tool than students who regularly participated. Finally, students were significantly more positive about ARSs when they were used for formative (not for grades as opposed to summative (for grades assessment. There were no significant differences observed for grade level or subject area taught. Résumé La présente étude visait à étudier les variations personnelles dans la disposition des élèves du secondaire envers l’utilisation de systèmes de réponse, ou télévoteurs, en classe. Plus précisément, l’étude a examiné l’impact du sexe, de l’année d’études, de la matière, de l’aisance en informatique, du niveau de participation et du type d’utilisation sur 659 élèves. La disposition des garçons envers les télévoteurs était significativement meilleure que celle des filles. De plus, les élèves les plus à l’aise avec les ordinateurs avaient une réponse significativement plus positive que les élèves moins à l’aise. Les élèves qui ne participaient pas activement en classe avant l’utilisation de télévoteurs avaient quant à eux une attitude plus positive envers cet outil que les élèves qui participaient déjà régulièrement. Enfin, les élèves démontraient une attitude plus favorable envers les télévoteurs lorsque ceux-ci étaient utilisés aux fins d’évaluations formatives (non not
Sidibe, Sekou; Pack, Allison P; Tolley, Elizabeth E; Ryan, Elizabeth; Mackenzie, Caroline; Bockh, Emily; Githuka, George
Current HIV prevention options are unrealistic for most women; however, HIV prevention research has made important strides, including on-going development of antiretroviral-based vaginal microbicide gels. Nevertheless, social-behavioural research suggests that women's ability to access and use new HIV prevention technologies will be strongly influenced by a range of socio-cultural, gender and structural factors which should be addressed by communications and marketing strategies, so that these products can be positioned in ways that women can use them. Based on an extensive literature review and in-country policy consultation, consisting of approximately 43 stakeholders, we describe barriers and facilitators to HIV prevention, including potential microbicide use, for four priority audiences of Kenyan women (female sex workers [FSWs], women in stable and discordant relationships, and sexually active single young women). We then describe how messages that position microbicides might be tailored for each audience of women. We reviewed 103 peer-reviewed articles and reports. In Kenya, structural factors and gender inequality greatly influence HIV prevention for women. HIV risk perception and the ability to consistently use condoms and other prevention products often vary by partner type. Women in stable relationships find condom use challenging because they connote a lack of trust. However, women in other contexts are often able to negotiate condom use, though they may face challenges with consistent use. These women include FSWs who regularly use condoms with their casual clients, young women in the initial stages of a sexual relationship and discordant couples. Thus, we consider two approaches to framing messages aimed at increasing general awareness of microbicides - messages that focus strictly on HIV prevention and ones that focus on other benefits of microbicides such as increased pleasure, intimacy or sexual empowerment, in addition to HIV prevention. If
Fisk, William; Sullivan, Douglas; Cohen, Sebastian; Han, Hwataik
Practical and accurate technologies are needed for continuously measuring and controlling outdoor air (OA) intake rates in commercial building heating, ventilating, and air conditioning (HVAC) systems. This project evaluated two new measurement approaches. Laboratory experiments determined that OA flow rates were measurable with errors generally less than 10 percent using electronic air velocity probes installed between OA intake louver blades or at the outlet face of louvers. High accuracy was maintained with OA flow rates as low as 15 percent of the maximum for the louvers. Thus, with this measurement approach HVAC systems do not need separate OA intakes for minimum OA supply. System calibration parameters are required for each unique combination of louver type and velocity sensor location but calibrations are not necessary for each system installation. The research also determined that the accuracy of measuring OA flow rates with velocity probes located in the duct downstream of the intake louver was not improved by installing honeycomb airflow straighteners upstream of the probes. Errors varied with type of upstream louver, were as high as 100 percent, and were often greater than 25 percent. In conclusion, use of electronic air velocity probes between the blades of OA intake louvers or at the outlet face of louvers is a highly promising means of accurately measuring rates of OA flow into HVAC systems. The use of electronic velocity probes downstream of airflow straighteners is less promising, at least with the relatively small OA HVAC inlet systems employed in this research.
Borger, M.; Costera Meijer, I.; Hoof, A. van; Sanders, J.M.
Studies of participatory journalism demonstrate that professional journalism can be resistant to change. Journalists and news organizations do wish to encourage audience contribution and digital innovation, but find it difficult to reconcile traditional journalistic values and practices with more
Durack, Katherine T.
Examines audience-centered writing strategies in two early sewing machine manuals. Considers the difference between non-sexist and gender-neutral writing. Concludes that avoiding sexism in technical writing may sometimes be impossible. (PA)
Helena Louise Dare-Edwards
Full Text Available Review of Louisa Ellen Stein, Millennial fandom: Television audiences in the transmedia age. Iowa City: University of Iowa Press, 2015, paperback, $24 (224p ISBN 978-1609383558; e-book, $24, ISBN 978-1609383565.
Borger, M.; Costera Meijer, I.; van Hoof, A.M.J.; Sanders, J.
Studies of participatory journalism demonstrate that professional journalism can be resistant to change. Journalists and news organizations do wish to encourage audience contribution and digital innovation, but find it difficult to reconcile traditional journalistic values and practices with more
Borger, M.; Costera Meijer, I.; Hoof, A. van; Sanders, J.M.
Studies of participatory journalism demonstrate that professional journalism can be resistant to change. Journalists and news organizations do wish to encourage audience contribution and digital innovation, but find it difficult to reconcile traditional journalistic values and practices with more
Full Text Available The aim of this article is to describe the role of foreign media as the agitators of popular culture. For that with reception analysis it’s pay to describe decoding of youth audiences about this series. Globalization theory and Reception in Communication theory are formed the theoretical system of current article. The methodology in this research is qualitative one, and two techniques as in-depth interview and observation are used for data collection. The results show different people based on individual features, social and cultural backgrounds have inclination toward special characters and identify with them. This inclination so far the audience fallow the series because of his/her favorite character. Also there is a great compatibility between audience backgrounds and their receptions. A number of audience have criticized the series and point out the negative consequences on its society. However, seeing the series continue; really they prefer watching series enjoying to risks of it.
Huang, Yu-Chao; Lin, Yi-Pin; Saxton, Gregory D
With the rapid proliferation and adoption of social media among healthcare professionals and organizations, social media-based HIV/AIDS intervention programs have become increasingly popular. However, the question of the effectiveness of the HIV/AIDS messages disseminated on social media has received scant attention in the literature. The current study applies content analysis to examine the relationship between Facebook messaging strategies employed by 110 HIV/AIDS nonprofit organizations and audience reactions in the form of liking, commenting, and sharing behavior. The results reveal that HIV/AIDS nonprofit organizations often use informational messages as one-way communication with their audience instead of dialogic interactions. Some specific types of messages, such as medication-focused messages, engender better audience engagement; in contrast, event-related messages and call-to-action messages appear to translate into lower corresponding audience reactions. The findings provide guidance to HIV/AIDS organizations in developing effective social media communication strategies.
Full Text Available Language environment is highlighted as an important area in the early childhood education sector. The term language environment refers to language-promoting aspects of education, such as preschool staff’s use of verbal language in interacting with the children. There is a lack of research about language learning in outdoor environments; thus children’s language learning is mostly based on the indoor physical environment. The aim of this study is therefore to explore, analyse, and describe how preschool staff perceive language learning in outdoor environments. The data consists of focus-group interviews with 165 preschool staff members, conducted in three cities in Sweden. The study is meaningful, thus results contribute knowledge regarding preschool staffs’ understandings of language learning in outdoor environments and develop insights to help preschool staff stimulate children’s language learning in outdoor environments.
up interventions are recommended to ensure sustained implementation on and off the sports field. Keywords: Cultural activities; Outdoor adventure; Multicultural; Higher education institutions; Olympism; Olympic values; Team-building.
Report This report presents the results of an investigation to evaluate Brucella suis persistence on five materials (typically found in the outdoor environment) under various environmental conditions and exposure durations.
Discusses the importance of providing enough activity choices for young children during outdoor play. Defines simple, complex, and super play units. Describes the application of an equation for determining the number of available play spaces in a playground. (RJC)
A.I. Wijtzes (Anne); W. Jansen (Wilma); S.H. Bouthoorn (Selma); N. Pot (Niek); A. Hofman (Albert); V.W.V. Jaddoe (Vincent); H. Raat (Hein)
textabstractResearch on social inequalities in sports participation and unstructured physical activity among young children is scarce. This study aimed to assess the associations of family socioeconomic position (SEP) and ethnic background with children's sports participation and outdoor play.
Wijtzes, A.I.; Jansen, W.; Bouthoorn, S.H.; Pot, J.N.; Hofman, A.; Jaddoe, V.W.V.; Raat, H.
Research on social inequalities in sports participation and unstructured physical activity among young children is scarce. This study aimed to assess the associations of family socioeconomic position (SEP) and ethnic background with children's sports participation and outdoor play. Methods: We
The genotoxicity of ambient outdoor air, a review: Salmonella mutagenicityAbstractMutagens in urban air pollution come from anthropogenic sources (especially combustion sources) and are products of airborne chemical reactions. Bacterial mutation tests have been used ...
Full Text Available Wind induced noise is one of the major concerns of outdoor acoustic signal acquisition. It affects many field measurement and audio recording scenarios. Filtering such noise is known to be difficult due to its broadband and time varying nature. In this paper, a new method to mitigate wind induced noise in microphone signals is developed. Instead of applying filtering techniques, wind induced noise is statistically separated from wanted signals in a singular spectral subspace. The paper is presented in the context of handling microphone signals acquired outdoor for acoustic sensing and environmental noise monitoring or soundscapes sampling. The method includes two complementary stages, namely decomposition and reconstruction. The first stage decomposes mixed signals in eigen-subspaces, selects and groups the principal components according to their contributions to wind noise and wanted signals in the singular spectrum domain. The second stage reconstructs the signals in the time domain, resulting in the separation of wind noise and wanted signals. Results show that microphone wind noise is separable in the singular spectrum domain evidenced by the weighted correlation. The new method might be generalized to other outdoor sound acquisition applications.
Kaegi, Ralf; Sinnet, Brian; Zuleeg, Steffen; Hagendorfer, Harald; Mueller, Elisabeth; Vonbank, Roger; Boller, Markus; Burkhardt, Michael
In this study we investigate the release of metallic silver nanoparticles (Ag-NP) from paints used for outdoor applications. A facade panel mounted on a model house was exposed to ambient weather conditions over a period of one year. The runoff volume of individual rain events was determined and the silver and titanium concentrations of 36 out of 65 runoff events were measured. Selected samples were prepared for electron microscopic analysis. A strong leaching of the Ag-NP was observed during the initial runoff events with a maximum concentration of 145 micro Ag/l. After a period of one year, more than 30% of the Ag-NP were released to the environment. Particles were mostly <15 nm and are released as composite colloids attached to the organic binders of the paint. Microscopic results indicate that the Ag-NP are likely transformed to considerably less toxic forms such as Ag2S. Copyright (c) 2010 Elsevier Ltd. All rights reserved.
A major improvement in outdoor perimeter security system probability of detection (PD) and reduction in false alarm rate (FAR) and nuisance alarm rate (NAR) may be obtained by analyzing the indications immediately preceding an event which might be interpreted as an intrusion. Existing systems go into alarm after crossing a threshold. Very slow changes, which accumulate until the threshold is reached, may be assessed falsely as an intrusion. A hierarchial program has begun at Stellar to develop a modular, expandable Smart Sensor system which may be interfaced to most types of sensor and alarm reporting systems. A major upgrade to the SSI Test Site is in progress so that intrusions may be simulated in a controlled and repeatable manner. A test platform is being constructed which will operate in conduction with a mobile instrumentation center with CCTVB, lighting control, weather and data monitoring and remote control of the test platform and intrusion simulators. Additional testing was contracted with an independent test facility to assess the effects of severe winter weather conditions
Audience participation in computer music has long been limited byresources such as sensor technology or the material goods necessary toshare such an instrument. A recent paradigm is to take advantageof the incredible popularity of the smart-phone, a pocket sizedcomputer, and other mobile devices, to provide the audience aninterface into a computer music instrument. In this paper we discuss amethod of sharing a computer music instrument's interface with anaudience to allow them to interact via...
Nelson, Jon P; Young, Douglas J
In this paper, we study the effects of youth readership, price of advertisements, and audience size on alcohol advertising in 35 major magazines. The regressions also account for readership demographics (adult reader age, income, gender, race), magazine characteristics (newsstand sales, number of annual issues), and type of beverage (beer, wine, spirits). Using count data models, the results indicate significant effects for price, audience size, and adult demographics, but fail to support claims that alcohol advertisers target adolescent readers.
Di Domizio Marco
This paper investigates the behaviour of the “couch potato” audience in regards to the Italian Football League - Serie A - during the 2008/09 season. Using data from 380 matches, we considered a collection of variables suitable to influence the share of TV audience of satellite television. According to the standard prescriptions of sports economics literature and assessing peculiarities of Italian context, we estimated the “Football on TV’s” demand by an OLS regression model. Rating the depen...
Diederick, L.; Paul, V. J.
For almost five years, COSEE Florida has been experimenting with new and creative ways of engaging ocean scientists with dialogue-driven outreach events. From science cafes and science festivals to science trivia nights and guerrilla-style events, COSEE Florida has been actively pursuing new ways of reaching under-tapped audiences. This presentation will highlight various models of outreach events - including both homeruns and failures to launch - and will share lessons learned and feedback from both ocean scientist and audience participants.
Mathieu, David; Brites, Maria José; Chimirri, Niklas; Saariketo, Minna
This paper explores the borders of audience research with help of interviews of nine scholars who operate in related fields of inquiry. Inspired by the method of interactive interview, our dialogue with these scholars was encouraged by and serve to document the reflexivity involved in audience research in a manner unachievable by a traditional review of literature, offering a complement to CEDAR’s objective to review the field. We identify and illustrate three major constituents by which audi...
Dhoest, Alexander; Simons, Nele
There is no denying that television, as a medium and an institution, has drastically changed in the age of digitization and convergence. For audiences, this has not only opened up multiple opportunities to watch television content at other times and on other devices, but also to interact with its cross-media extensions. However, while much has been written about the new opportunities for audience engagement, we do not know much about the actual adoption of new technologies nor the motivati...
Nyman, Samuel R; Ballinger, Claire; Phillips, Judith E; Newton, Rita
Falls are a major threat to older people's health and wellbeing. Approximately half of falls occur in outdoor environments but little is known about the circumstances in which they occur. We conducted a qualitative study to explore older people's experiences of outdoor falls to develop understanding of how they may be prevented. We conducted nine focus groups across the UK (England, Wales, and Scotland). Our sample was from urban and rural settings and different environmental landscapes. Participants were aged 65+ and had at least one outdoor fall in the past year. We analysed the data using framework and content analyses. Forty-four adults aged 65 - 92 took part and reported their experience of 88 outdoor falls. Outdoor falls occurred in a variety of contexts, though reports suggested the following scenarios may have been more frequent: when crossing a road, in a familiar area, when bystanders were around, and with an unreported or unknown attribution. Most frequently, falls resulted in either minor or moderate injury, feeling embarrassed at the time of the fall, and anxiety about falling again. Ten falls resulted in fracture, but no strong pattern emerged in regard to the contexts of these falls. Anxiety about falling again appeared more prevalent among those that fell in urban settings and who made more visits into their neighbourhood in a typical week. This exploratory study has highlighted several aspects of the outdoor environment that may represent risk factors for outdoor falls and associated fear of falling. Health professionals are recommended to consider outdoor environments as well as the home setting when working to prevent falls and increase mobility among older people.
Djatmiko T, Stevan Wijaya; Cahya W, Lusi Mei
Area wahana outdoor menjadi tempat favorit bagi pengunjung untuk menikmati berbagai macam wahana andalan Suroboyo Carnival. Dari 13 macam Wahana Outdoor yang ada di SuroboyoCarnival, akan diteliliti 6 wahana yang memiliki jumlah antrian pengunjung terbanyak. 6 wahana tersebut, antara lain: wahana Ferris Wheel (442 antrian), wahana Blue Shake (42 antrian), wahana Bledek Coaster (264 antrian), wahana Omah Mumet (48 antrian), wahana Munyer Ser (57 antrian), dan wahana Keliling Angkasa (49...
Torres Sospedra, Joaquín; Avariento, Joan; Rambla Risueño, David; Montoliu Colás, Raúl; Casteleyn, Sven; Benedito Bordonau, Mauri; Gould Carlson, Michael; Huerta Guijarro, Joaquín
A Smart City relies on six key factors: Smart Governance, Smart People, Smart Economy, Smart Environment, Smart Living and Smart Mobility. This paper focuses on Smart Mobility by improving one of its key components: positioning. We developed and deployed a novel indoor positioning system (IPS) that is combined with an outdoor positioning system to support seamless indoor and outdoor navigation and wayfinding. The positioning system is implemented as a service in our broader cartography-based ...
Weese, J. Scott; Jarlot, Capucine; Morley, Paul S.
Management practices to prevent or control outbreaks of Streptococcus equi subsp. equi often include consideration of environment survival, but limited objective data are available. This study involved evaluation of S. equi persistence following inoculation of wood, metal, and rubber surfaces in an outdoor environment. Survival was short, ranging from equi is poor, and prolonged quarantine of outdoor areas, particularly areas exposed to the sun, is probably unnecessary. PMID:19949559
Pedersen, Sune Ib Schou
Global Nutrition and Health er en ny international uddannelse for ernærings- og sundhedsstuderende ved Professionshøjskolen Metropol. De tilbydes Outdoor Adventure, som bryder de vante rammer for undervisning.......Global Nutrition and Health er en ny international uddannelse for ernærings- og sundhedsstuderende ved Professionshøjskolen Metropol. De tilbydes Outdoor Adventure, som bryder de vante rammer for undervisning....
Global Nutrition and Health er en ny international uddannelse for ernærings- og sundhedsstuderende ved Professionshøjskolen Metropol. De tilbydes Outdoor Adventure, som bryder de vante rammer for undervisning.......Global Nutrition and Health er en ny international uddannelse for ernærings- og sundhedsstuderende ved Professionshøjskolen Metropol. De tilbydes Outdoor Adventure, som bryder de vante rammer for undervisning....
Raysoni, Amit U; Stock, Thomas H; Sarnat, Jeremy A; Chavez, Mayra C; Sarnat, Stefanie Ebelt; Montoya, Teresa; Holguin, Fernando; Li, Wen-Whai
A 14-week air quality study, characterizing the indoor and outdoor concentrations of 18 VOCs at four El Paso, Texas elementary schools, was conducted in Spring 2010. Three schools were in an area of high traffic density and the fourth school, considered as a background school, was situated in an area affected minimally by stationary and mobile sources of air pollution. Passive samplers were deployed for monitoring and analyzed by GC/MS. Differences in the concentration profiles of the BTEX species between the high and low traffic density schools confirmed the pre-defined exposure patterns. Toluene was the predominant compound within the BTEX group and the 96-hr average outdoor concentrations varied from 1.16 to 4.25 μg/m 3 across the four schools. Outdoor BTEX species were strongly correlated with each other (0.63 schools in contrast to the low-exposure school. This was further corroborated by the results obtained from the BTEX inter-species ratios (toluene: benzene and m, p- xylenes: ethylbenzene). Certain episodic events during the study period resulted in very elevated concentrations of some VOCs such as n-pentane. Indoor concentration of compounds with known indoor sources such as α -pinene, d-limonene, p-dichlorobenzene, and chloroform were generally higher than their corresponding outdoor concentrations. Cleaning agents, furniture polishes, materials used in arts and crafts activities, hot-water usage, and deodorizing cakes used in urinal pots were the likely major sources for these high indoor concentrations. Finally, retrospective assessment of average ambient BTEX concentrations over the last twenty years suggest a gradual decrement in this border region. Copyright © 2017 Elsevier Ltd. All rights reserved.
Joshi, Priyanka D; Wakslak, Cheryl J
Audience characteristics often shape communicators' message framing. Drawing from construal level theory, we suggest that when speaking to many individuals, communicators frame messages in terms of superordinate characteristics that focus attention on the essence of the message. On the other hand, when communicating with a single individual, communicators increasingly describe events and actions in terms of their concrete details. Using different communication tasks and measures of construal, we show that speakers communicating with many individuals, compared with 1 person, describe events more abstractly (Study 1), describe themselves as more trait-like (Study 2), and use more desirability-related persuasive messages (Study 3). Furthermore, speakers' motivation to communicate with their audience moderates their tendency to frame messages based on audience size (Studies 3 and 4). This audience-size abstraction effect is eliminated when a large audience is described as homogeneous, suggesting that people use abstract construal strategically in order to connect across a disparate group of individuals (Study 5). Finally, we show that participants' experienced fluency in communication is influenced by the match between message abstraction and audience size (Study 6).
Jarrett E K Byrnes
Full Text Available As rates of traditional sources of scientific funding decline, scientists have become increasingly interested in crowdfunding as a means of bringing in new money for research. In fields where crowdfunding has become a major venue for fundraising such as the arts and technology, building an audience for one's work is key for successful crowdfunding. For science, to what extent does audience building, via engagement and outreach, increase a scientist's abilities to bring in money via crowdfunding? Here we report on an analysis of the #SciFund Challenge, a crowdfunding experiment in which 159 scientists attempted to crowdfund their research. Using data gathered from a survey of participants, internet metrics, and logs of project donations, we find that public engagement is the key to crowdfunding success. Building an audience or "fanbase" and actively engaging with that audience as well as seeking to broaden the reach of one's audience indirectly increases levels of funding. Audience size and effort interact to bring in more people to view a scientist's project proposal, leading to funding. We discuss how projects capable of raising levels of funds commensurate with traditional funding agencies will need to incorporate direct involvement of the public with science. We suggest that if scientists and research institutions wish to tap this new source of funds, they will need to encourage and reward activities that allow scientists to engage with the public.
Byrnes, Jarrett E K; Ranganathan, Jai; Walker, Barbara L E; Faulkes, Zen
As rates of traditional sources of scientific funding decline, scientists have become increasingly interested in crowdfunding as a means of bringing in new money for research. In fields where crowdfunding has become a major venue for fundraising such as the arts and technology, building an audience for one's work is key for successful crowdfunding. For science, to what extent does audience building, via engagement and outreach, increase a scientist's abilities to bring in money via crowdfunding? Here we report on an analysis of the #SciFund Challenge, a crowdfunding experiment in which 159 scientists attempted to crowdfund their research. Using data gathered from a survey of participants, internet metrics, and logs of project donations, we find that public engagement is the key to crowdfunding success. Building an audience or "fanbase" and actively engaging with that audience as well as seeking to broaden the reach of one's audience indirectly increases levels of funding. Audience size and effort interact to bring in more people to view a scientist's project proposal, leading to funding. We discuss how projects capable of raising levels of funds commensurate with traditional funding agencies will need to incorporate direct involvement of the public with science. We suggest that if scientists and research institutions wish to tap this new source of funds, they will need to encourage and reward activities that allow scientists to engage with the public.
Kolivand, Hoshang; Sunar, Mohd Shahrizal
Realistic rendering techniques of outdoor Augmented Reality (AR) has been an attractive topic since the last two decades considering the sizeable amount of publications in computer graphics. Realistic virtual objects in outdoor rendering AR systems require sophisticated effects such as: shadows, daylight and interactions between sky colours and virtual as well as real objects. A few realistic rendering techniques have been designed to overcome this obstacle, most of which are related to non real-time rendering. However, the problem still remains, especially in outdoor rendering. This paper proposed a much newer, unique technique to achieve realistic real-time outdoor rendering, while taking into account the interaction between sky colours and objects in AR systems with respect to shadows in any specific location, date and time. This approach involves three main phases, which cover different outdoor AR rendering requirements. Firstly, sky colour was generated with respect to the position of the sun. Second step involves the shadow generation algorithm, Z-Partitioning: Gaussian and Fog Shadow Maps (Z-GaF Shadow Maps). Lastly, a technique to integrate sky colours and shadows through its effects on virtual objects in the AR system, is introduced. The experimental results reveal that the proposed technique has significantly improved the realism of real-time outdoor AR rendering, thus solving the problem of realistic AR systems. PMID:25268480
Full Text Available Realistic rendering techniques of outdoor Augmented Reality (AR has been an attractive topic since the last two decades considering the sizeable amount of publications in computer graphics. Realistic virtual objects in outdoor rendering AR systems require sophisticated effects such as: shadows, daylight and interactions between sky colours and virtual as well as real objects. A few realistic rendering techniques have been designed to overcome this obstacle, most of which are related to non real-time rendering. However, the problem still remains, especially in outdoor rendering. This paper proposed a much newer, unique technique to achieve realistic real-time outdoor rendering, while taking into account the interaction between sky colours and objects in AR systems with respect to shadows in any specific location, date and time. This approach involves three main phases, which cover different outdoor AR rendering requirements. Firstly, sky colour was generated with respect to the position of the sun. Second step involves the shadow generation algorithm, Z-Partitioning: Gaussian and Fog Shadow Maps (Z-GaF Shadow Maps. Lastly, a technique to integrate sky colours and shadows through its effects on virtual objects in the AR system, is introduced. The experimental results reveal that the proposed technique has significantly improved the realism of real-time outdoor AR rendering, thus solving the problem of realistic AR systems.
Xu, Hongmei; Guinot, Benjamin; Cao, Junji; Li, Yaqi; Niu, Xinyi; Ho, Kin Fai; Shen, Zhenxing; Liu, Suixin; Zhang, Ting; Lei, Yali; Zhang, Qian; Sun, Jian; Gao, Jinjin
Very fine particles (VFPs, PM 0.25 ) are able to travel deeply into the respiratory tract and can produce adverse health effects, especially to children. Information on the VFPs in schools is generally lacking. We investigated the chemical compositions, sources and health risks of VFPs in a junior secondary school of Xi'an, China, during May 16th to 30th, 2012. The results showed that organic matter (37% and 39%), SO 4 2- (13% and 11%) and geological material (20% and 24%) were the major components of VFPs both outdoors and indoors. The VFP species indoors, such as SO 4 2- and elemental carbon, are mainly from outdoor origins, e.g. coal burning and traffic emissions. But particle resuspension by student activities, chalk dust and import from outdoors of soil dust also contributed to deteriorate air quality in the classroom. By contrast to outdoors, several indoor factors, like higher room temperature, limited volume and longer suspension time of classroom particles, can even lead to significant secondary pollutant production. Heavy metals (mainly from outside) bound to indoor VFPs are supposedly associated to non-cancer health risks, especially Pb through ingestion pathway and Mn through dermal contact. Outdoor VFPs may be associated to PAHs cancer health risks via inhalation way. This study confirms that both indoor and outdoor sources had contributions to indoor VFPs, and that VFPs health risk should be of higher concern in urban areas of Northwestern China. Copyright © 2017 Elsevier B.V. All rights reserved.
Triguero-Mas, Margarita; Dadvand, Payam; Cirach, Marta; Martínez, David; Medina, Antonia; Mompart, Anna; Basagaña, Xavier; Gražulevičienė, Regina; Nieuwenhuijsen, Mark J
Evidence is growing for the beneficial impacts of natural outdoor environments on health. However, most of the evidence has focused on green spaces and little evidence is available on health benefits of blue spaces and about possible mediators and modifiers of such impacts. We investigated the association between natural outdoor environments (separately for green and blue spaces) and health (general and mental) and its possible mediators and modifiers. Cross-sectional data from adults interviewed in Catalonia (Spain) between 2010 and 2012 as part of the Catalonia Health Survey were used. The collected data included sociodemographic characteristics, self-perceived general health, mental health, physical activity and social support. Indicators of surrounding greenness and access to natural outdoor environments within 300 m of the residence and degree of urbanization were derived for residential addresses. Associations were estimated using logistic regression and negative binominal models. Green spaces were associated with better self-perceived general health and better mental health, independent of degree of urbanization. The associations were more consistent for surrounding greenness than for access to green spaces. The results were consistent for different buffers, and when stratifying for socioeconomic status. Slightly stronger associations were found for women and residents of non-densely populated areas. No association was found between green spaces and social contacts and physical activity. The results for blue spaces were not conclusive. Green spaces are associated with better general and mental health across strata of urbanization, socioeconomic status, and genders. Mechanisms other than physical activity or social support may explain these associations. Copyright © 2015. Published by Elsevier Ltd.
Anderson, Ashley A.; Brossard, Dominique; Scheufele, Dietram A.
The shift toward online communication in all realms, from print newspapers to broadcast television, has implications for how the general public consumes information about nanotechnology. The goal of this study is threefold: to investigate who is using online sources for information and news about science and nanotechnology, to examine what the general public is searching for online with regards to nanotechnology, and to analyze what they find in online content of nanotechnology. Using survey data, we find those who report the Internet as their primary source of science and technology news are diverse in age, more knowledgeable about science and nanotechnology, highly educated, male, and more diverse racially than users of other media. In a comparison of demographic data on actual visits by online users to general news and science Web sites, science sites attracted more male, non-white users from the Western region of the United States than news sites did. News sites, on the other hand, attracted those with a slightly higher level of education. Our analysis of published estimates of keyword searches on nanotechnology reveals people are turning to the Internet to search for keyword searches related to the future, health, and applications of nanotechnology. A content analysis of online content reveals health content dominates overall. Comparisons of content in different types of sites-blogs, government, and general sites-are conducted.
O'Connell, E. A.
The Frontier Scientists National Science Foundation project titled Science in Alaska: Using Multimedia to Support Science Education produced research products in several formats: videos short and long, blogs, social media, a computer game, and a pop-up book. These formats reached distinctly different audiences. Internet users, public TV viewers, gamers, schools, and parents & young children were drawn to Frontier Scientists' research in direct and indirect ways. The analytics (our big data) derived from this media broadcast has given us insight into what works, what doesn't, next steps. We have evidence for what is needed to present science as an interesting, vital, and a necessary component for the general public's daily information diet and as an important tool for scientists to publicize research and to thrive in their careers. Collaborations with scientists at several Universities, USGS, Native organizations, tourism organizations, and Alaska Museums promoted accuracy of videos and increased viewing. For example, Erin Marbarger, at Anchorage Museum, edited, and provided Spark!Lab to test parents & child's interest in the pop-up book titled: The Adventures of Apun the Arctic Fox. Without a marketing budget Frontier Scientist's minimum publicity, during the three year project, still drew an audience. Frontier Scientists was awarded Best Website 2016 by the Alaska Press Club, and won a number of awards for short videos and TV programs.
C. M. Mbajiorgu
Full Text Available South Africa has the highest HIV and AIDS prevalence in the world despite theefforts by all stakeholders to mitigate its spread and start reversing the rate of newinfections. It is also evident that the general public depend on the media for theirinformation and educational needs concerning the disease. However, HIV andAIDS prevalence rate is still very high in Limpopo province. The HIV and AIDSincidence rate is equally high in South Africa, as well as in the Limpopo province.This study investigates audience perceptions and attitudes towards mediacoverage of the HIV and AIDS and factors fuelling the pandemic in the province.A detailed questionnaire was used to collect data from residents of Bochum inCapricorn District, Thohoyandou in Vhembe district, Phalaborwa in Mopanidistrict, and Jane-Furse in Sekhukhune district of the Limpopo province. Thestudy indicated that most residents in the province have positive perceptions aboutmedia coverage of the pandemic. In spite of the extensive media coverage, theirattitudinal responses were not quite encouraging. The study highlighted that themajor factors influencing audience attitudinal response to media coverage of thepandemic include: poverty, rape, Sexually Transmitted Diseases (STDs, alcoholand drugs, and unplanned teenage pregnancy. This study recommends that anyHIV and AIDS mitigation strategy in the province should take into consideration the aforementionedfactors and that the media should consistently and adequatelyreport on the pandemic as one of the development challenges of the province.
Gjoerup, H.L.; Roed, J.
Beryllium-7 created by cosmic radiation has been used as a tracer in preliminary measurements designed to enable an estimation of the ratio between outdoor and indoor exposure integrals for aerosols of outdoor origin, with special reference to the reduction in inhalation dose that can be achieved by staying indoors during reactor accidents. Earlier investigations relevant to this problem are reviewed. It is concluded that the reduction is inhalation dose offered by an average Danish house is roughly one order of magnitude. (author)
Minguillón, M. C.; Schembari, A.; Triguero-Mas, M.; de Nazelle, A.; Dadvand, P.; Figueras, F.; Salvado, J. A.; Grimalt, J. O.; Nieuwenhuijsen, M.; Querol, X.
than 5 μg m-3). The source contributions showed generally strong correlations indoor-outdoor although the infiltration efficiencies varied among homes. This study emphasizes the importance of relying on personal exposure in epidemiological studies assessing the impact of air pollution on human health.
Blatt, Erica; Patrick, Patricia
This study explores pre-service teachers' past interactions with 'place' in outdoor settings and how these experiences contribute to their current perceptions of the importance of taking their own students into the outdoors. Specifically, the researchers were interested in investigating if current pre-service teachers are part of the 'nature-deficit disorder' generation described by Louv in his book, Last child in the woods: Saving our children from nature-deficit disorder (2005), as a generation of children growing up without direct experiences in nature. Study participants included 148 undergraduate pre-service elementary teachers enrolled in science teaching methods instructional courses at an urban college in the Northeastern United States and two suburban universities in the Southeastern United States. Participants wrote essay responses after reading Louv's Last Child in the Woods in which they were asked to relate the reading to their own past experiences and their ideas about elementary science education. Results indicate that a large majority of participants (97%) describe significant youth experiences in the outdoors, view nature as important in varying ways (89.9%), and express a desire to expose their own students to the outdoors (65.5%). Key findings are illustrated with direct quotations from the pre-service teachers' essay responses, as they write vividly of their interactions in outdoor places, referred to as 'place meanings'. Implications are presented for teacher educators working with pre-service teachers to build upon their outdoor experiences and prepare them for implementing nature-based instruction.
Halfan S. Ngowo
Full Text Available Background: Mosquito behaviours including the degree to which they bite inside houses or outside is a crucial determinant of human exposure to malaria. Whilst seasonality in mosquito vector abundance is well documented, much less is known about the impact of climate on mosquito behaviour. We investigated how variations in household microclimate affect outdoor-biting by malaria vectors, Anopheles arabiensis and Anopheles funestus. Methods: Mosquitoes were sampled indoors and outdoors weekly using human landing catches at eight households in four villages in south-eastern Tanzania, resulting in 616 trap-nights over 12 months. Daily temperature, relative humidity and rainfall were recorded. Generalized additive mixed models (GAMMs were used to test associations between mosquito abundance and the microclimatic conditions. Generalized linear mixed models (GLMMs were used to investigate the influence of microclimatic conditions on the tendency of vectors to bite outdoors (proportion of outdoor biting. Results: An. arabiensis abundance peaked during high rainfall months (February-May, whilst An. funestus density remained stable into the dry season (May-August. Across the range of observed household temperatures, a rise of 1ºC marginally increased nightly An. arabiensis abundance (~11%, but more prominently increased An. funestus abundance (~66%. The abundance of An. arabiensis and An. funestus showed strong positive associations with time-lagged rainfall (2-3 and 3-4 weeks before sampling. The degree of outdoor biting in An. arabiensis was significantly associated with the relative temperature difference between indoor and outdoor environments, with exophily increasing as temperature inside houses became relatively warmer. The exophily of An. funestus did not vary with temperature differences. Conclusions: This study demonstrates that malaria vector An. arabiensis shifts the location of its biting from indoors to outdoors in association with
Halstrøm, Per Liljenberg; Galle, Per
design beyond the level of definitions, reviewing canonical theories about design as a professional enterprise. We find that the well-established theoretical notion of ‘co-evolution’ of problem and solution in design has its merits in regard to understanding design deliberations; but also that existing......The meaning of ‘design’ can be captured in a general way by a good definition, but even the best definition cannot provide an understanding sufficiently deep to guide the professional designer or the student of design in the intricate deliberations of doing design in practice. Therefore we explore...
Full Text Available The objective of this study is to investigate the accuracy of Computational Fluid Dynamics (CFD for simultaneously predicting the outdoor and indoor airflows of single-cell and multi-storey buildings. Empirical models and two existing wind tunnel experimental data are used for validation. This study found that coupled CFD simulations provide sufficiently accurate airflow predictions and, in cases of buildings with complex façade treatments, accurately accounts for changes in ventilation performance, which may be impossible using empirical models. This study concludes that coupled CFD simulations can generally be used to predict ventilation performance in small and large buildings.
Poeschl, Sandra; Doering, Nicola
Virtual Reality technology offers great possibilities for Cognitive Behavioral Therapy of fear of public speaking: Clients can be exposed to virtual fear-triggering stimuli (exposure) and are able to role-play in virtual environments, training social skills to overcome their fear. Usually, prototypical audience behavior (neutral, social and anti-social) serves as stimulus in virtual training sessions, although there is significant lack of theoretical basis on typical audience behavior. The study presented deals with the design of a realistic virtual presentation scenario. An audience (consisting of n=18 men and women) in an undergraduate seminar was observed during three frontal lecture sessions. Behavior frequency of four nonverbal dimensions (eye contact, facial expression, gesture, and posture) was rated by means of a quantitative content analysis. Results show audience behavior patterns which seem to be typical in frontal lecture contexts, like friendly and neutral face expressions. Additionally, combined and even synchronized behavioral patterns between participants who sit next to each other (like turning to the neighbor and start talking) were registered. The gathered data serve as empirical design basis for a virtual audience to be used in virtual training applications that stimulate the experiences of the participants in a realistic manner, thereby improving the experienced presence in the training application.
Full Text Available Significant insights have been gained into how politicians interact with live audiences through the detailed microanalysis of video and audio recordings, especially of rhetorical techniques used by politicians to invite applause. The overall aim of this paper is to propose a new theoretical model of speaker-audience interaction in set-piece political speeches, based on the concept of dialogue between speaker and audience. Research is reviewed not only on applause, but also on other audience responses, such as laughter, cheering, chanting, and booing. Research is also reviewed on other factors besides rhetorical devices, in particular, delivery, speech content, and uninvited applause. Although these analyses are based primarily on British speeches, they also include recent studies of speeches delivered in both Japan and the USA. This cross-cultural perspective, it is proposed, provides significant insights into the role of political rhetoric in speaker-audience interaction, which may be usefully conceptualized in terms of broader cross-cultural differences between collectivist and individualist societies.
Full Text Available Brand personality attributed to the brand is in case the condition of human character traits. One of the areas of the brand personality is the outdoor sports clothing also knowing as “outdoor” th at working city people’s adoption of opening up to the outdoor as new way events in a growing desire. In this study, the aims are personality characteristics of the outdoor sport clothing brands and determining the harmony of these personality characterist ics with brands. The research is in form of surveying study. The research population consists of people in Turkey who sports outdoor on land. In the sampling selection simple random sampling technique is utilized with asking concerned people to participate in the survey on a voluntary basis. The obtained data are analyzed and evaluated by using SPSS packet program. The survey that has been proven reliability and validity ( α = 0904 in the pilot application has sent to the related association members in a month - long through internet and a total of 103 people were replied. It has been identified that research participants are interesting in mostly as trekking , mountaineering, camping and biking outdoor sports and they are working in the public sector. Under research, in the result of factor analysis to determine the brand personality of outd oor sports brands, it had been seen that "competence", “ traditional ” and " androgen” dimensions were come through and the dimension of “excitement” was separated into three parts.
Martin Scott; Christoph Dietz
This paper strives to highlight the significant lack of audience research in the field of media development and the consequences of this gap – both for project design and policy making – but also for broader efforts to integrate media into governance debates. Whilst this lack of evidence has been noted before, a number of recently published scoping reviews of the relevant literature now enable us to discuss, in detail, the extent and nature of this gap in our knowledge.
Wong, W.; Hekkers, J.; Mott, B.
Findings from market research sponsored by The Ocean Project, along with many other recent studies, have revealed two troubling facts: 1. Despite increased efforts to grow climate and ocean literacy among the general public, American adult's knowledge of climate and ocean health has remained stagnant in the past decade; and 2. Knowledge and level of concern about climate change show little correlation, i.e. the people who are most concerned about climate change are not the ones who know most about the science of climate change, and vice versa. If knowledge does not lead to action among the general public, what implications does this have for those of us working for conservation? How can we motivate people to act for conservation? The Ocean Project's large-scale survey of American attitudes and values vis-à-vis ocean, climate change, and related conservation issues provides answers to many such burning questions. Our research findings reveal critical insights about what, who, and how we can communicate for maximum efficacy. In particular, youth and minorities emerged as important constituencies: not only are they more environmentally aware and/or socially conscious, they are important influencers who demonstrate greater propensity to modify their behaviors and/or engage in conservation advocacy. Our presentation will discuss the implications of these findings for strategic communication for conservation action as well as present case studies from the Monterey Bay Aquarium that support these research findings and provide insights from evaluation of two significantly different interpretive approaches to communicate about climate change-a live animal exhibit and a video-based, live-narrated auditorium program.
Richardson, Amanda; Ganz, Ollie; Pearson, Jennifer; Celcis, Nathalie; Vallone, Donna; Villanti, Andrea C
Despite declines in overall US cigarette consumption, the menthol cigarette market share has increased in recent years. Advertising contributes to menthol initiation and use, but little has been done to characterise menthol cigarette advertising outside of the point of sale. Two full-service advertising firms were used to develop a library of menthol cigarette advertisements (ads) over a 9-month period (June 2012-February 2013) in the USA. The volume of ads, media channel (direct mail, print, online, email), estimated spend and households reached was summarised overall and by brand in 2013. Direct mail, email and print ads were coded for content and the target audience of print publications was examined. Over the study period, 205 menthol cigarette ads were identified with estimated expenditures exceeding US$31 million, with 70% spent on direct mail ads. Over 90% of ads promoted Camel, Marlboro and Newport menthol cigarettes. A majority (87%) of direct mail ads contained coupons or other incentives known to appeal to price-sensitive customers. Only two brands' print ads appeared during this period: Newport ads focused on themes of sociability and sexuality, and were placed in magazines targeting African-Americans and younger consumers; American Spirit print ads were placed in general interest magazines and predominantly stressed the 'natural' aspects of their brand. The tobacco industry continues to spend millions of dollars promoting menthol cigarettes through channels that preferentially target vulnerable subgroups, such as African-Americans and younger consumers. Public health campaigns to educate and combat the influence of menthol advertising are needed. Published by the BMJ Publishing Group Limited. For permission to use (where not already granted under a licence) please go to http://www.bmj.com/company/products-services/rights-and-licensing/
Lymn, Joanne S; Mostyn, Alison
Non-medical prescribing (NMP) is a six month course for nurses and certain allied health professionals. It is critical that these students develop a good understanding of pharmacology; however, many students are mature learners with little or no formal biological science knowledge and struggle with the pharmacology component. The implications for patient safety are profound, therefore we encourage students not just to memorise enough pharmacology to pass the exam but to be able to integrate it into clinical practice. Audience response technology (ART), such as the KeePad system (KS) has been shown to promote an active approach to learning and provide instant formative feedback. The aim of this project, therefore, was to incorporate and evaluate the use the KS in promoting pharmacology understanding in NMP students. Questions were incorporated into eight pharmacology lectures, comprising a mix of basic and clinical pharmacology, using TurningPoint software. Student (n = 33) responses to questions were recorded using the KS software and the percentage of students getting the question incorrect and correct was made immediately available in the lecture in graphical form. Survey data collected from these students investigated student perceptions on the use of the system generally and specifically as a learning tool. More in depth discussion of the usefulness of the KS was derived from a focus group comprising 5 students. 100% of students enjoyed using the KS and felt it promoted their understanding of key concepts; 92% stated that it helped identify their learning needs and 87% agreed that the technology was useful in promoting integration of concepts. The most prevalent theme within feedback was that of identifying their own learning needs. Analysis of data from the focus group generated similar themes, with the addition of improving teaching. Repeated questioning produced a significant increase (p learning needs and promoted understanding and integration of concepts
Martin, Kirsten Anne
Erasmus Darwin's task as a Deistic Dissenter poet who wished to promote science education to a mixed audience was complex. There was mainstream concern over what Deists and Dissenters actually believed about God, their involvement in science, and, especially, how their published works, whatever the subject, might affect public morality and politics. I argue that Darwin's poetry is primarily in the genre of Lucretian didactic epic but that it also involves elements of other written traditions (literary and non-literary). I focus on English didactic poetry, the theological written traditions of Dissent and Deism, and a particular tradition of erotic satire. The genre of Lucretian didactic epic and the tradition of English didactic poetry are non-identical. In Darwin's Lucretian didactic epic, resemblances to such poems as Pope's Essay on Man challenge ideas about what kind of narrative a didactic poem in the English language can deliver. Techniques from the theological written traditions of Dissent and Deism reflect Darwin's affiliations, signal that science education fits within a larger debate about intellectual freedom, and promote tolerance for differences of opinion about nature. Mimicry of a particular tradition of erotic satire helps to downplay the address to a mixed audience while satirising some common misconceptions about poetry, botany, and women in the period. Darwin's poetry challenges ideas about what people from his community of belief meant to communicate or transmit by writing for the general public, what the general public was entitled to learn, and what poetry was able to teach. Perhaps Darwin's biggest modification of Lucretian didactic epic was that he did not tell his readers exactly what to think, but how.
Burns, Maureen; Medvecky, Fabien
In this article, we suggest that three concepts from cultural and media studies might be useful for analysing the ways audiences are constructed in science communication: that media are immanent to society, media are multiple and various, and audiences are active. This article uses those concepts, along with insights from Science and Technology Studies (STS), to examine the category of 'the disengaged' within science communication. This article deals with the contrast between 'common sense' and scholarly ideas of media and audiences in the field of cultural and media studies. It compares the 'common sense' with scholarly ideas of science publics from STS. We conclude that it may be time to reconsider the ontology of publics and the disengaged for science communication.
Full Text Available Whether TAXI for People from Beijing traffic channel, the only special program customized for taxi driver in Beijing, knows about the psychological feature of the certain taxi group is an important factor that affects the development of program. Based on demand theory of psychology, this article uses the questionnaire method to find out the psychological feature and lifestyle of audience, and discusses the degree to the TAXI for People which meets the psychological demand of taxi driver audience by analysis on the program content. It is said from the research that the TAXI for People basically meets the psychological demand from taxi drivers. However, this program shall focus more on their basic needs and provide the opportunity for the audience to participate in the program and activity.
Barros, Nirmalla; Field, R. William; Field, Dan W.; Steck, Daniel J.
This study investigated radon concentrations in above-ground (i.e. first floor) workplace in Missouri and compared them with above-ground radon concentrations in nearby homes and outdoor locations. This study also examined the potential utility of using home and outdoor radon concentrations to predict the radon concentration at a nearby workplace (e.g. county agencies and schools). Even though workplace radon concentrations were not statistically different from home radon concentrations, the radon concentration at a particular home, or outdoor location, was a poor predictor of the radon concentration at a nearby workplace. Overall, 9.6 and 9.9 % of homes and workplace, respectively, exhibited radon concentrations of ≥148 Bq m -3 . Because of the percentage of workplace with elevated radon concentrations, the results suggest that additional surveys of workplace radon concentrations are needed, especially in areas of high radon potential, to assess the contribution of workplace radon exposure to an individual's overall radon exposure. (authors)
Degn Johansson, Troels
perception of the Internet as a globally distended and thus "geographical" medium. Moreover, due to its role in the NASA Triana mission, the never-realised flagship of the Clinton-Gore administration's Digital Earth project, the live webcam seemed to play an important part in the construction of what leading...... characteristics of the outdoor webcam and, in the second, to analyse and discuss two papers written by leading scholars in the field; papers which have been important in the assessment of the impact of the Internet and geographical information systems (GIS) before the scientific community as well as policy makers......The live outdoor webcam seems inseparable from the mid-1990s' popular proliferation of the Internet. Combining a well-known medium, i.e. the photograph, with a new one, i.e. the Internet, the live outdoor webcam seems in the rear-view mirror to have contributed significantly to the popular...
Full Text Available Outdoor thermal comfort is an essential factor of people’s everyday life and deeply affects the habitability of outdoor spaces. However the indices used for its evaluation were usually developed for indoor environments assuming still air conditions and absence of solar radiation and were only later adapted to outdoor spaces. For this reason, in a previous study the Mediterranean Outdoor Comfort Index (MOCI was developed, which is an empirical index able to estimate the thermal perception of people living in the Mediterranean area. In this study it was compared numerically (by using the data obtained through a field survey with other selected thermal indices. This comparison, performed in terms of Spearman’s rho correlation coefficient, association Gamma, percentage of correct predictions and cross-tabulation analysis, led to identify the MOCI as the most suitable index to examine outdoor thermal comfort in the interested area. As a matter of fact it showed a total percentage of correct predictions of 35.5%. Good performances were reported even in thermophysiological indices as the Physiological Equivalent Temperature (PET and Predicted Mean Vote (PMV. Moreover it was revealed that adaptation and acclimatization phenomena tend to have a certain influence as well.
Madlen ZIEGE, Carmen HENNIGE-SCHULZ, Frauke MUECKSCH,David BIERBACH, Ralph TIEDEMANN, Bruno STREIT, Martin PLATH
Full Text Available Multidirectional communicative interactions in social networks can have a profound effect on mate choice behavior. Male Atlantic molly Poecilia mexicana exhibit weaker mating preferences when an audience male is presented. This could be a male strategy to reduce sperm competition risk: interacting more equally with different females may be advantageous because rivals might copy mate choice decisions. In line with this hypothesis, a previous study found males to show a strong audience effect when being observed while exercising mate choice, but not when the rival was presented only before the choice tests. Audience effects on mate choice decisions have been quantified in poeciliid fishes using association preference designs, but it remains unknown if patterns found from measuring association times translate into actual mating behavior. Thus, we created five audience treatments simulating different forms of perceived sperm competition risk and determined focal males’ mating preferences by scoring pre-mating (nipping and mating behavior (gonopodial thrusting. Nipping did not reflect the pattern that was found when association preferences were measured, while a very similar pattern was uncovered in thrusting behavior. The strongest response was observed when the audience could eavesdrop on the focal male’s behavior. A reduction in the strength of focal males’ preferences was also seen after the rival male had an opportunity to mate with the focal male’s preferred mate. In comparison, the reduction of mating preferences in response to an audience was greater when measuring association times than actual mating behavior. While measuring direct sexual interactions between the focal male and both stimulus females not only the male’s motivational state is reflected but also females’ behavior such as avoidance of male sexual harassment [Current Zoology 58 (1: 84–94, 2012].
One of the basic strategies of science communication is to 'know your audience' (Nerlich et al, 2010), yet often scientists are communicating to a distant and diffuse audience that cannot be seen or directly engaged with. Both traditional written reports and emerging online media provide limited or no opportunity to engage audiences in dialogues with the communicator that can convey the public's own levels of knowledge. In those circumstances it becomes almost impossible to know your audience. For geoscientists, this decoupling from the intended audience is made more problematic when conveying new technical issues such as carbon capture and storage or deep geological disposal of radioactive waste, which are rooted in the unfamiliar subsurface (Sharma et al, 2007; Ashworth et al, 2009). Those geologists who have engaged with the public in these novel realms often have fashioned informal ways to overcome their audience's geological unfamiliarity based on the trial-and-error of personal experience, but such anecdotal lessons are rarely applicable to wider communities of practice. In recent years, however, our ad hoc intuitive ideas about how to comprehend public perceptions of geology have gained rigour from evidence-based theory (Singleton et al, 2009). This presentation highlights one example of this, using an ongoing study into the public understanding of the geological subsurface in south west England. Results from a combination of interviews and questionnaires were assessed using the established psychological technique: 'mental models' (Morgan et al, 2002). The work demonstrates how a mixed method approach can move geoscience communication beyond casual assumptions and individual rules of thumb to a more robust scientific way of thinking.
Croston, Merriah A
Background Little empirical evidence exists on the effectiveness of using Twitter as a two-way communication tool for public health practice, such as Twitter chats. Objective We analyzed whether Twitter chats facilitate engagement in two-way communications between public health entities and their audience. We also describe how to measure two-way communications, incoming and outgoing mentions, between users in a protocol using free and publicly available tools (Symplur, OpenRefine, and Gephi). Methods We used a mixed-methods approach, social network analysis, and content analysis. The study population comprised individuals and organizations participating or who were mentioned in the first #LiveFitNOLA chat, during a 75-min period on March 5, 2015, from 12:00 PM to 1:15 PM Central Time. We assessed audience engagement in two-way communications with two metrics: engagement ratio and return on engagement (ROE). Results The #LiveFitNOLA chat had 744 tweets and 66 participants with an average of 11 tweets per participant. The resulting network had 134 network members and 474 engagements. The engagement ratios and ROEs for the #LiveFitNOLA organizers were 1:1, 40% (13/32) (@TulanePRC) and 2:1, −40% (−25/63) (@FitNOLA). Content analysis showed information sharing (63.9%, 314/491) and health information (27.9%, 137/491) as the most salient theme and sub-theme, respectively. Conclusions Our findings suggest Twitter chats facilitate audience engagement in two-way communications between public health entities and their audience. The #LiveFitNOLA organizers’ engagement ratios and ROEs indicated a moderate level of engagement with their audience. The practical significance of the engagement ratio and ROE depends on the audience, context, scope, scale, and goal of a Twitter chat or other organized hashtag-based communications on Twitter. PMID:28596149
Several questions were raised following the speakers' presentations. The question arose as to whether Congress should have let the 1986 milestone in the original Act occur, rather than drafting the Amendments Act in an effort to alleviate a potential problem. Generally, response held that allowing things to run their course would have raised pertinent issues, caused conflict, and ultimately resulted in negotiation and compromise. A question was raised about managing the transition from public involvement and participation to actual negotiations. The speakers responded that negotiation is a necessary step after informing the public. Letting people vent their frustrations is important but does not solve the problems. Controversy can result from public participation as easily as may consensus, because of value disagreements. The next step is to bargain and negotiate after the information is shared. The speakers were then asked how they felt about enforced (by state statute) mediation. All speakers responding felt that by building in mandatory mediation, the process is hurt more than helped. Mediation only works if all parties want it
Hurt, Robert; Llamas, Jacob; Wyatt, Ryan Jason; Christensen, Lars
The AstroPix project provides one-stop-shopping for an extensive collection of the finest astronomical imagery, sourced from some of the world’s most prominent observatories. The archive is made possible by a grassroots effort to tag publicly-released imagery using the Astronomical Visualization Metadata (AVM) standard, which captures rich contextual information for each image. While the site has been in development for many years, it is now supported under NASA’s Universe of Learning collaboration, and AstroPix has been updated and deployed to cloud services. The AVM tags provide many unique features including spectral color assignments, sky context (using AAS WorldWide Telescope APIs), and direct links to the original source material on the web. The 7,000+ assets currently include imagery provided by Chandra, ESO, GALEX, Herschel, Hubble, NuSTAR, Spitzer, and WISE. The assets are also provided for use in the planetarium community by supporting the Data2Dome (D2D) initiative. AstroPix imagery is designed to be used in a variety of unique ways that benefit formal and informal education as well as astronomers and the general public. Observatories can add their own image archives to AstroPix by tagging their assets and providing a simple XML feed, increasing the value of their data to the community at large.
McAuley, T R; Fisher, R; Zhou, X; Jaques, P A; Ferro, A R
During winter 2006, indoor and outdoor ultrafine particle (UFP) size distribution measurements for particles with diameters from 5.6 to 165 nm were taken at five homes in a neighborhood directly adjacent to the Peace Bridge Complex (PBC), a major international border crossing connecting Buffalo, New York to Fort Erie, Ontario. Monitoring with 1-s time resolution was conducted for several hours at each home. Participants were instructed to keep all external windows and doors closed and to refrain from cooking, smoking, or other activity that may result in elevating the indoor UFP number concentration. Although the construction and age for the homes were similar, indoor-to-outdoor comparisons indicate that particle infiltration rates varied substantially. Overall, particle concentrations indoors were lower and less variable than particle concentrations outdoors, with average indoor-outdoor ratios ranging from 0.1 to 0.5 (mean 0.34) for particles between 5.6 and 165 nm in diameter. With no indoor sources, the average indoor-outdoor ratios were lowest (0.2) for 20-nm particles, higher (0.3) for particles <10 nm, and highest (0.5) for particles 70-165 nm. This study provides insight into the penetration of UFP into homes and the resulting change in particle size distributions as particles move indoors near a major diesel traffic source. Although people spend most of their time in their homes, exposure estimates for epidemiological studies are generally determined using ambient concentrations. The findings of this study will contribute to improved size-resolved UFP exposure estimates for near roadway exposure assessments and epidemiological studies.
Full Text Available The present paper analyses the changes in the traditional roles of journalists and audience in some of the most popular web sites of Bulgarian traditional media. It examines the levels of interactivity and personalization which enable the audience to create and share its own texts, recordings, news emissions, and also to set its own agenda and take part in the gatekeeping process, etc. The paper defines the status of Bulgarian “citizen journalism”, making the conclusion that the audience’s new role has some similarities with the traditional journalists’ role
The purpose of this thesis was to examine the importance of strategic development of audience as a part of modern marketing plan. In order to examine the subject, a new marketing concept of proprietary audience development was chosen as the theoretical structure for the thesis. The goal of the thesis was to apply this theory in the field of music business by auditing current online marketing actions of a small independent rec- ord label, in order to come up with a functional proprietary audie...
A model for the absorbed dose rate calculation on the surroundings of a gamma irradiation plant is developed. In such plants, a part of the radiation emitted upwards reach's the outdoors. The Compton scatterings on the wall of the exhausting pipes through de plant roof and on the outdoors air are modelled. The absorbed dose rate generated by the scattered radiation as far as 200 m is calculated. The results of the models, to be used for the irradiation plant design and for the environmental studies, are showed on graphics (author)
Habte, A.; Andreas, A.; Ottoson, L.; Gueymard, C.; Fedor, G.; Fowler, S.; Peterson, J.; Naranen, R.; Kobashi, T.; Akiyama, A.; Takagi, S.
This report details the global spectral irradiance intercomparison using spectroradiometers that was organized by the National Renewable Energy Laboratory's Solar Radiation Research Laboratory. The intercomparison was performed both indoors and outdoors on September 17, 2013. Five laboratories participated in the intercomparison using 10 spectroradiometers, and a coordinated measurement setup and a common platform were employed to compare spectral irradiances under both indoor and outdoor conditions. The intercomparison aimed to understand the performance of the different spectroradiometers and to share knowledge in making spectral irradiance measurements. This intercomparison was the first of its kind in the United States.
Full Text Available The article is a synthetic analysis of the Outdoor Adventure Education model in the context of three elementary components: the environment – in relation to the theory of space from the perspective of sociological and pedagogical theory of space; personal perspective and growth as well as social development – in relation to psychological phenomena that accompany the individual and group involved in the process of Outdoor Adventure Education. The aim is to present how these processes determine the effects of education and what personalities’ elements are involved.
Lovell, Camille Collins; Pappas-Deluca, Katina A; Sebert Kuhlmann, Anne K; Koppenhaver, Todd; Kong, Sandra; Mooki, Maungo; Galavotti, Christine
Entertainment-education programs promote health and development goals throughout the world. This study looks specifically at a radio serial drama designed to provide behavioral role models for HIV prevention and reproductive health in Botswana as part of the behavior-change strategy, Modeling and Reinforcement to Combat HIV/AIDS (MARCH). The purpose of this qualitative study is to elucidate regular listeners' involvement and identification with three different types of fictional characters in the drama. Regular listeners were interviewed using a semi-structured guide; 31 interviews were analyzed to assess respondents' reactions to three female characters. The findings suggest that characters designed to be "negative," "positive," and "transitional" (i.e., moving from negative to positive) role models were generally perceived as such and that the type of behavior modeled influenced whether a character was perceived to be transitional or positive. Audience members discussed the implications of specific behaviors by contrasting the different character types. Although characters modeled behaviors within distinct but interrelated storylines, the respondents spontaneously compared characters' ways of confronting similar dilemmas across storylines, suggesting that listeners perceived the drama as a unified whole rather than as a series of parallel stories. The use of more than one transitional character for each behavioral objective might be beneficial for improving audience identification with agents of behavior change by providing several models to which the audience can relate.
Brandon, J. A.
For my thesis research, I study marine debris, specifically in the North Pacific Subtropical Gyre, colloquially known as the Great Pacific Garbage Patch. Marine debris in general, and the Great Pacific Garbage Patch in particular, are marine pollution issues that have captured considerable public and media attention. Especially in the late 2000s, there were significantly more popular media articles about marine debris and the Great Pacific Garbage Patch than scientific journal articles. Due to this popular attention and lag in scientific publication, there are a lot of exaggerated facts and prevalent myths about marine debris in the public consciousness today. As a graduate student at the Scripps Institution of Oceanography, UCSD, I have been given many opportunities to speak to diverse audiences about marine debris. These groups vary in their base knowledge of the issue, from very knowledgeable, to unknowledgeable, to knowledgeable but misinformed about the issue. Over my three years in graduate school, building off a base presentation from a previous graduate student and techniques learned from the education department at Birch Aquarium, I have developed ways to correct some misinformation while not making the audience feel insulted. I correct misinformation while building up a correct base knowledge. This knowledge can be very depressing, as many modern scientific problems can be, but I end the presentation with ways in which the audience can feel empowered and can continue to educate themselves. Hopefully they leave with both knowledge and applicable lessons that they can implement into their lives.
Levy, Jonathan I; Clougherty, Jane E; Baxter, Lisa K; Houseman, E Andres; Paciorek, Christopher J
Previous studies have identified associations between traffic exposures and a variety of adverse health effects, but many of these studies relied on proximity measures rather than measured or modeled concentrations of specific air pollutants, complicating interpretability of the findings. An increasing number of studies have used land-use regression (LUR) or other techniques to model small-scale variability in concentrations of specific air pollutants. However, these studies have generally considered a limited number of pollutants, focused on outdoor concentrations (or indoor concentrations of ambient origin) when indoor concentrations are better proxies for personal exposures, and have not taken full advantage of statistical methods for source apportionment that may have provided insight about the structure of the LUR models and the interpretability of model results. Given these issues, the primary objective of our study was to determine predictors of indoor and outdoor residential concentrations of multiple traffic-related air pollutants within an urban area, based on a combination of central site monitoring data; geographic information system (GIS) covariates reflecting traffic and other outdoor sources; questionnaire data reflecting indoor sources and activities that affect ventilation rates; and factor-analytic methods to better infer source contributions. As part of a prospective birth cohort study assessing asthma etiology in urban Boston, we collected indoor and/or outdoor 3-to-4 day samples of nitrogen dioxide (NO2) and fine particulate matter with an aerodynamic diameter or = 2.5 pm (PM2.5) at 44 residences during multiple seasons of the year from 2003 through 2005. We performed reflectance analysis, x-ray fluorescence spectroscopy (XRF), and high-resolution inductively coupled plasma-mass spectrometry (ICP-MS) on particle filters to estimate the concentrations of elemental carbon (EC), trace elements, and water-soluble metals, respectively. We derived
Morabito, Marco; Pavlinic, Daniela Z; Crisci, Alfonso; Capecchi, Valerio; Orlandini, Simone; Mekjavic, Igor B
Military and civil defense personnel are often involved in complex activities in a variety of outdoor environments. The choice of appropriate clothing ensembles represents an important strategy to establish the success of a military mission. The main aim of this study was to compare the known clothing insulation of the garment ensembles worn by soldiers during two winter outdoor field trials (hike and guard duty) with the estimated optimal clothing thermal insulations recommended to maintain thermoneutrality, assessed by using two different biometeorological procedures. The overall aim was to assess the applicability of such biometeorological procedures to weather forecast systems, thereby developing a comprehensive biometeorological tool for military operational forecast purposes. Military trials were carried out during winter 2006 in Pokljuka (Slovenia) by Slovene Armed Forces personnel. Gastrointestinal temperature, heart rate and environmental parameters were measured with portable data acquisition systems. The thermal characteristics of the clothing ensembles worn by the soldiers, namely thermal resistance, were determined with a sweating thermal manikin. Results showed that the clothing ensemble worn by the military was appropriate during guard duty but generally inappropriate during the hike. A general under-estimation of the biometeorological forecast model in predicting the optimal clothing insulation value was observed and an additional post-processing calibration might further improve forecast accuracy. This study represents the first step in the development of a comprehensive personalized biometeorological forecast system aimed at improving recommendations regarding the optimal thermal insulation of military garment ensembles for winter activities.
Hocke, Peter; Roehlig, Klaus-Juergen
Nowadays, nuclear politics and decision making are often oriented at procedures which are linked to precautionary concepts and which reflect forms of 'knowledge politics'. These precautionary concepts in most cases focus on robust societal decisions, which incorporate the principles of sustainability as a topic of public debate. The issue of high-level nuclear waste is under debate and confronted with public discourse, which integrates not only the knowledge of different stakeholders, but also accept certain forms of 'Nichtwissen' ('non-knowledge'). Interdisciplinary research has to observe these normative trends and also has to 'contextualise' these questions before interpreting its research results for giving answers with practical relevance, especially in communication with different social actors. Issues which are brought up in this field of nuclear waste management and their social context have to be analysed in two dimensions: i) the dimension of professionalism and expertise; ii) the dimension of managing controversial debates ('knowledge politics') and the preparation and implementing of robust decisions mostly by responsible governmental organisations. In this context on the one hand complex aspects of safety have to be communicated in their internal scientific logic and structure. On the other hand the different functional systems and collective actors of highly differentiated modern societies are engaged in controversial debates on advanced technologies like nuclear energy and technologies for waste disposal over long-lasting time periods. Most safety and construction issues for final disposal of high-level waste, but also of waste management in general, are debated within professional 'communities' of scientists and experts. But if their technological artefacts and their conceptual planning become issues of controversial and political debates in spheres which are outside the closed circle of high-level professionals and party politicians (who are in the
Simultaneous measurements of particle size distributions across multiple locations can provide critical information to accurately assess human exposure to particles. These data are very useful to describe indoor-outdoor particle relationships, outdoor particle penetration thro...
Bergstrom, John C.; Cordell, H. Ken
Results of a study of demand equations for 37 outdoor recreational activities using a multicommunity, multisite travel cost model suggest that determinants of the demand for outdoor recreation include population, residence, income, age, price, quality, and recreational opportunity substitutes. (JD)
Stylinski, Cathlyn; Heimlich, Joe; Palmquist, Sasha; Wasserman, Deborah; Youngs, Renae
To understand the complexities of climate change on educator-visitor relationships, we compared educators' perceptions with audiences' expectations for informal science education institutions. Our findings suggest two disconnects: (a) a professional recognition that climate change education is related to institutional mission but a lack of…
Mewburn, Inger; Thomson, Pat
Academics are increasingly being urged to blog in order to expand their audiences, create networks and to learn to write in more reader friendly style. This paper holds this advocacy up to empirical scrutiny. A content analysis of 100 academic blogs suggests that academics most commonly write about academic work conditions and policy contexts,…
Moemeka, Andrew A.
This paper examines the problem of how to reconcile the practical realities of the nature of the mass audience with the demands of personal and social development, particularly in Africa and other Third World Countries, where the demands of modernization have confronted traditional norms and values. After defining and clarifying key concepts such…
Meppelink, Corine S.; van Weert, Julia C. M.; Haven, Carola J.; Smit, Edith G.
Background: Processing Web-based health information can be difficult, especially for people with low health literacy. Presenting health information in an audiovisual format, such as animation, is expected to improve understanding among low health literate audiences. Objective: The aim of this paper
Marshall-Pescini, S; Colombo, E; Passalacqua, C; Merola, I; Prato-Previde, E
Dogs have been shown to use human-directed gazing behaviour and gaze alternation in numerous contexts; however, it is still unclear whether this behaviour can be considered an intentional and referential communicative act. In the current study, adult dogs and preverbal toddlers were tested using the classic unsolvable task paradigm, but varying the attentional stance of the participating audience (the experimenter and the caregiver). The aims were to assess (1) whether dogs and toddlers would use gaze alternation behaviour in similar manners when the task became unsolvable, and (2) whether both dogs and toddlers would take into account the attentional stance of the audience when initiating a communicative interaction. Results indicated that both toddlers and dogs increased their gaze alternation behaviour between the apparatus and caregiver when the task became unsolvable, and toddlers also showed an increase in pointing behaviour. Furthermore, both species showed a capacity to take into account the attentional stance of the audience when manifesting gaze alternation behaviours towards them. Taken together, these results suggest that gaze alternation is both an intentional and referential communicative act and that both species can take into account the need for audience attention when communicating with them.
Luzón, María José
New media are having a significant impact on science communication, both on the way scientists communicate with peers and on the dissemination of science to the lay public. Science blogs, in particular, provide an open space for science communication, where a diverse audience (with different degrees of expertise) may have access to science…
Micheletto, Melinda J.
The purpose of this study was to use an audience response system (ARS) to engage students in classroom discussions concerning sensitive and controversial topics (e.g., business ethics), assess student's ethical orientation and conduct in unethical behaviors, and encourage reflection on their personal level of ethicality. Students used ARS devices…
Kuterbach, James M.
The New Imaginary Audience Scale (NIAS; Lapsley, FitzGerald, Rice, & Jackson, 1989) has been used as a research tool with both high school and college aged samples, yet there is no structural validity evidence for its use with college students. This study examined the structural validity of the NIAS via an exploratory factor analysis, using a…
Buis, Joyce M.; Thompson, Dennis N.
A study investigated: (1) whether the distribution of eighth graders' scores on measures of the strength of imaginary audience and personal fable across levels of cognitive development would support Elkind's cognitive theory; and (2) whether such students' level of interpersonal understanding would support Lapsley's contention that interpersonal…
DeSorbo, Alexandra L.; Noble, James M.; Shaffer, Michele; Gerin, William; Williams, Olajide A.
Background: The audience response system (ARS) allows students to respond and interact anonymously with teachers via small handheld wireless keypads. Despite increasing popularity in classroom settings, the application of these devices to health education programming has not been studied. We assessed feasibility, engagement, and learning among…
The use of audience response system (commonly known as clickers) supports communication and interactivity in class by allowing the instructor to ask thought-provoking questions and encouraging students to articulate and reflect their thinking, reveal misconceptions, probe the knowledge and follow their progress in the course. Recent studies on the…
Alexander, Cara J.; Crescini, Weronika M.; Juskewitch, Justin E.; Lachman, Nirusha; Pawlina, Wojciech
The goals of our study were to determine the predictive value and usability of an audience response system (ARS) as a knowledge assessment tool in an undergraduate medical curriculum. Over a three year period (2006-2008), data were collected from first year didactic blocks in Genetics/Histology and Anatomy/Radiology (n = 42-50 per class). During…
van der Meer, W.; Fabian, D.; Timmers, R.; Schubert, E.
This chapter examines several "snapshots" from a recording by the legendary singer Kesar Bai Kerkar (1892-1977), in which the customary audience response to a concert of classical Hindustani music, in the form of appreciative verbal interjections, is clearly audible. These responses identify
Flynn, Brian S.; Worden, John K.; Bunn, Janice Yanushka; Dorwaldt, Anne L.; Connolly, Scott W.; Ashikaga, Takamaru
Mass media interventions are among the strategies recommended for youth cigarette smoking prevention, but little is known about optimal methods for reaching diverse youth audiences. Grades 4 through 12 samples of youth from four states (n = 1,230) rated smoking-prevention messages in classroom settings. Similar proportions of African American,…
Boslaugh, Sarah E.; Kreuter, Matthew W.; Nicholson, Robert A.; Naleid, Kimberly
The goal of audience segmentation is to identify population subgroups that are homogeneous with respect to certain variables associated with a given outcome or behavior. When such groups are identified and understood, targeted intervention strategies can be developed to address their unique characteristics and needs. This study compares the…
In this paper I seek to inquire upon audience's perceptions of creativity in online advertising--a heretofore poorly understood area. This paper initially outlines current academic understanding of creativity in online advertising, mainly derived from quantitative assessments. It then advances a qualitative methodology including diary-interviews…
Explains an assignment for the audience analysis segment of a business writing course which compares the front page design of "The Wall Street Journal" with that of a local daily newspaper in order to emphasize the use of design devices in effectively writing to busy people. (SR)
Burkitt, Esther; Watling, Dawn
The present study was designed to investigate the impact of familiarity and audience age on children's self-presentation in self-drawings of happy, sad and neutral figures. Two hundred children (100 girls and 100 boys) with the average age of 8 years 2 months, ranging from 6 years 3 months to 10 years 1 month, formed two age groups and five…
Van Damme, Elke; Biltereyst, Daniel
Teenage sexual identity is shaped within a complex cultural landscape in which the issue of protecting the "innocent" (children/teens) from sexually suggestive images is high on the public agenda. Intimate relationships and sexuality have entered the public domain and are presented on the screen, offering audiences possible roles to play…
Mathieu, David; Brites, Maria José
This chapter discusses the interview method in relation to context, a central notion in audience studies. Through a critique of the traditional conception of the interview method as a question-answer model, the chapter suggests two different articulations of the interview method in the framework ...
Francis, Sarah L.; Martin, Peggy; Taylor, Kristin
Spend Smart Eat Smart (SSES), a unique website combining nutrition and food buying education for limited resource audiences (LRAs), was revised using social marketing theory to make it more appealing and relevant to LRAs (25-40 years). Focus groups and surveys identified the needs and preferences of LRAs. Needs were cooking, basic health, and…
Full Text Available Expectations for training programmes today are very different from expectations for training programmes in the past, because today’s audiences are not only multigenerational, but the younger generations learn in distinctly different ways from older, more traditional audiences. To meet the needs of these multigenerational audiences, the Auburn University Food Systems Institute (AUFSI has developed on-demand, online courses that offer a variety of ways for learners to interact with training materials. For example, a typical course may offer not only traditional text, but audio, video, simulations, and more. In addition, AUFSI has developed supporting educational tools such as interactive virtual tours and video games. This approach to creating courses is a response to the different levels of experiences of the generations as well as different expectations of how materials should be delivered. In order to be effective, training materials need to be designed to appeal to this multigenerational audience. Traditionalists (born before 1946 prefer face-to-face training programmes. Baby Boomers (born 1946-1964 are more accepting of technology. Generations X (born 1965-1980, Y (born 1981- 2000 and C (born after 2000, however, expect to receive training at their convenience, to have it delivered electronically, and to be entertained as well as educated.
Quagliata, Andrew B.
For more than 75 years, instructors have taught students to use Monroe's (1935) Motivated Sequence (MMS) when organizing speeches designed to move audiences to action. However, modern approaches to teaching the sequence are needed to help instructors remain relevant and effective. This activity advocates the use of constructivist pedagogical…
The main body of the paper discusses a study done in 1997 on the reactions of audiences to a "development" film in rural Zimbabwe. Such a once-off study, as the paper argues, cannot yield conclusive results. However the virtue of such a study is to point at possibilities of other such studies in the future which should also ...
Miller, Mindi; Hartung, Sheila Q
An Audience Response System (ARS) commonly used in schools and universities was studied for its benefit in rehabilitation. Audience response systems or "clickers" are technological tools for promoting interactive learning. Clickers were studied for their applicability to clinical settings as well. Current literature shows evidence-based research and best practices for clicker use within schools. This study expanded ARS into the rehabilitation milieu and then analyzed learner opinions and outcomes. Qualitative data was obtained from both professional and patient groups. Clickers were used while presenting research findings at conferences, when conducting staff seminars, and during client support groups and subsequent educational sessions. Response graphs and decision trees illustrate the flexibility of ARS for helping educators match presentation content to audience feedback. Clickers narrowed the gap between those with expertise and those with minimal experience, since immediate clarification was given according to clicker results. ARS helped to engage listeners, which is consistent with clicker research conducted in academic environments. With clickers, the knowledge and viewpoints of participants can be instantly graphed and displayed, and pertinent information can be provided in real-time. Examples from rehabilitation scenarios depict benefits of Audience Response Systems beyond academia. © 2012 Association of Rehabilitation Nurses.
Full Text Available When a city that is rarely featured on television is used in a television series, local audiences get enthusiastic. Locations featured on screen have particular cultural values to those living close to these television locations. This article expands on local audiences’ experiences by using a case study of the Dutch television series Smeris. Besides analysing the series and metadata, audience research, including Tweets and interviews, was conducted. While the first season of Smeris is set in Tilburg, the second season is mainly filmed in the capital Amsterdam. The normality of viewing Amsterdam on the screen is contrasted against the novel and special, yet familiar, experience of seeing Tilburg. Precisely because Tilburg is rarely featured on television, local audiences play with this physical place in relation to the place as featured on television. Local audiences may display their pride in this repositioning of Tilburg as a central figure. Locals may engage with the (mistakes within the used mediated familiar locations. Moreover, residents may mix elements of reality (e.g. news articles with events from the series. Thus, locals engage with this television series in for them new ways through mixing the places with their imagination.
Full Text Available There is no denying that television, as a medium and an institution, has drastically changed in the age of digitization and convergence. For audiences, this has not only opened up multiple opportunities to watch television content at other times and on other devices, but also to interact with its cross-media extensions. However, while much has been written about the new opportunities for audience engagement, we do not know much about the actual adoption of new technologies nor the motivations underlying such uses. Therefore, this paper draws on empirical audience research to address the key question: how do viewers engage with contemporary TV fiction? Through empirical audience research, using various qualitative research methods, three different aspects of the reception of cross-media TV fiction will be discussed: (1 how do viewers watch the TV episodes of contemporary TV fiction?, (2 how do viewers engage with the cross-media extensions of TV fiction?, and (3 how do viewers experience the social dimensions of contemporary TV fiction? We focus on a particular group, that of 'engaged' viewers, who are actively involved by personalizing their viewing practices, by communicating about it, by consuming cross-media elements of TV fiction, or producing TV fiction-related content. Our findings suggest that even this group does not make full use of all the available technological opportunities to personalize TV viewing, and that the classical TV text, linear viewing, and the social aspect of viewing remain of key importance.
Dodd, Sara; Follmer-Reece, Holly E.; Kostina-Ritchey, Erin; Reyna, Roxanna
This article describes a novel approach for introducing 4-H to non-traditional/diverse audiences using 4-H Food Challenge. Set in a low SES and minority-serving rural school, Food Challenge was presented during the school day to all 7th grade students, with almost half voluntarily participating in an after-school club component. Program design…
Tutaj, K.; van Reijmersdal, E.A.
In an experiment (N = 99), effects of subtle and prominent online advertising formats, respectively sponsored content and banner ads, on audience reactions toward the advertisement are tested. In addition, the role of several persuasion knowledge elements such as understanding of persuasive intent
Degn, Hans-Peter; Straubhaar, Joseph D.; Hjarvard, Stig
This paper sees globalization as the emergence of multiple logics of production, flow and audience reception, based on identity. They are very unequal or asymmetric in their reach and power, but they are also dynamic, changing along with both structural and cultural forces, as an examination...
Meppelink, C.S.; van Weert, J.C.M.; Haven, C.J.; Smit, E.G.
Background: Processing Web-based health information can be difficult, especially for people with low health literacy. Presenting health information in an audiovisual format, such as animation, is expected to improve understanding among low health literate audiences. Objective: The aim of this paper
Jensen, Jacob Vad; Ostergaard, Doris; Faxholt, Anne-Kathrine Hove
Audience response systems (ARS) are increasingly being used to heighten participants' involvement. Knowledge of technical and pedagogical challenges is, however, limited. The purpose of this paper is to evaluate ARS as a tool for 1) evaluation, 2) knowledge testing, 3) attention raising and 4) di...
Melton, Gary Warren; Galician, Mary-Lou
A study examined the uses and functions of broadcast sports programming as compared with in-person attendance of sporting events by focusing on the motivations, behavior, and attitudes of audiences toward such activities. Subjects, 219 students from a major western university, completed a survey instrument. Findings indicated that: (1) sports…
Gervais & Fessler's Attitude-Scenario-Emotion (ASE) model is a useful tool for the detection of affect in social media. In this commentary, an addition to the model is proposed - the audience - and its role in the manifestation of affect is discussed using a cyberbullying scenario. The presence of contempt in cyberbullying is also discussed.
Vree, de Jeroen H.; Bosma, Rouke; Wieggers, Rick; Gegic, Snezana; Janssen, Marcel; Barbosa, Maria J.; Wijffels, René H.
The effect of biomass concentration on areal productivity and photosynthetic efficiency of Nannochloropsis sp. CCAP211/78 was studied in three outdoor pilot-scale photobioreactors: an open raceway pond (OPR), a horizontal tubular (HT) photobioreactor and a vertically stacked horizontal tubular