WorldWideScience

Sample records for general audience including

  1. Audience

    DEFF Research Database (Denmark)

    Schrøder, Kim Christian; Gulbrandsen, Ib Tunby

    2018-01-01

    discusses the concept audience in relation to a number of competing theoretical concepts such as ‘publics’, ‘users’, and ‘participants’. The second part outlines the historical development of audience research through three consecutive and now co-existing paradigms: the behavioural paradigm, the reception......The entry defines audiences in a digital, mediatized society as the people who, in their capacity of social actors, are attending to, negotiating the meaning of, and sometimes participating in the multimodal processes initiated or carried by institutional media. The first part of the entry...... paradigm, and the participation paradigm. The third part discusses the ways in which the audience perspective has been handled in the field of strategic communication, noting for instance how the concept of stakeholders has developed as an alternative to, or refinement of, the traditional understanding...

  2. Alcohol and tobacco advertising in black and general audience newspapers: targeting with message cues?

    Science.gov (United States)

    Cohen, Elisia L; Caburnay, Charlene A; Rodgers, Shelly

    2011-07-01

    This study content analyzed 928 tobacco- and alcohol-related advertisements from a 3-year national sample of Black (n = 24) and general audience (n = 11) newspapers from 24 U.S. cities. The authors compared the frequency of tobacco and alcohol product and control advertising in Black versus general audience newspapers, as well as the presence of 5 message cues: model ethnicity, presence of health official, referral to resources, personal behavior mobilization, and localization. Results within health issues show that Black newspapers had more alcohol product advertising than did general audience newspapers. In contrast, Black newspapers had less alcohol and tobacco control advertising than general audience newspapers. Black newspapers' tobacco/alcohol product advertisements had more African American models than did general audience newspapers' tobacco/alcohol advertising, whereas general audience newspapers' tobacco control advertisements were significantly more likely to feature public health officials than ads in Black newspapers. Fewer message cues such as personal behavior mobilization, referral to resources, and localization were present in Black versus general audience newspapers. Results suggest that Black newspapers may have greater dependency than do general audience newspapers on these risk-related advertisements that target African American consumers. Given the current advertising environment, public health initiatives are needed to counter unhealthy alcohol product advertising messages that target vulnerable populations.

  3. WIPO Director-General introduces WIPO to the CERN internal audience

    CERN Multimedia

    CERN. Geneva

    2015-01-01

    This is the third in the “International Geneva comes to CERN” series of seminars, which aims to present other Geneva-based international organisations to CERN’s internal audience. At his seminar, Francis Gurry, the WIPO Director-General, will discuss the many fields of activity of WIPO. WIPO (World Intellectual Property Organization) is the UN agency for intellectual property services, policy, information and cooperation. CERN People are *not* required to register for the event. Participants coming from outside CERN are required to register on the link below. On this page you will find information on how to get to CERN. Upon arrival, please go to CERN's Main Reception. The security guard will check that your name is on the list and will let you in. Inside CERN, please follow the directions to the MAIN AUDITORIUM/RESTAURANT.

  4. Who Is Audience?

    Science.gov (United States)

    Beeching, Angela M.

    2016-01-01

    Music conservatoires have generally neglected focusing on a key issue: that of audiences--their needs and wants, why they value particular music, and how music actually functions in any particular community. Yet audience is typically a musician's first contact with the "real world"; understanding audience (one's market or customers) is…

  5. The digital divide: a comparison of online consumer health information for African-American and general audiences.

    Science.gov (United States)

    Kind, Terry; Wallace, Jasmine; Moon, Rachel Y

    2008-11-01

    We sought to assess the quality of health information on internet sites with missions to serve African Americans and to compare the quality to that of sites targeting a general audience. Sites were identified by entering "black Health," "African American health," and "health" into 2 search engines. Websites were assessed for quality and usability by 2 independent readers using published criteria. Disease-specific information was found on 64.7% of African-American sites and 86.2% of general sites. Among these sites, 73% of African-American sites listed authors' qualifications, compared to 96% of general sites (p=0.04). Sixty-four percent of African-American sites provided date last updated, compared with 100% of general sites (p=0.001). The mean literacy level for both types of sites was approximately 10th grade. The literacy level of African-American sites at governmental and educational domains was lower (NS). This is the first study to examine critically the quality of health information on Internet sites serving African-American audiences. Our study suggests methods to guide healthcare providers and health educators in counseling patients regarding internet-based health information. The "digital divide" is about quality as well as access.

  6. Experiences Teaching a Software Aided Mathematics Course for a General University Audience.

    Science.gov (United States)

    McGivney, Raymond J., Jr.

    1990-01-01

    Described is a nonmajor mathematics course taught using computers and lab experiments. Included are the challenge, solution, description of the first class, problems, successes, the syllabus, student comments, and the conclusion. (KR)

  7. Perelman's Universal Audience.

    Science.gov (United States)

    Ray, John W.

    1978-01-01

    Examines the concept of the universal audience as the basic factor of Chaim Perelman's rhetorical theory and concludes that it is subject to the same criticism as Rousseau's general will and Kant's categorical imperative. (JMF)

  8. In search of an audience...

    NARCIS (Netherlands)

    S. Stremersch (Stefan)

    2005-01-01

    textabstractFor an academic, finding an audience is critical. However, finding an audience is not always easy for most marketing academics. This inaugural address explores what the challenges are in finding an audience, among fellow scholars, students, public policy, industry, or society in general.

  9. 77 FR 41808 - General Dynamics Itronix Corporation, a Subsidiary of General Dynamics Corporation, Including...

    Science.gov (United States)

    2012-07-16

    ... DEPARTMENT OF LABOR Employment and Training Administration [TA-W-81,448] General Dynamics Itronix Corporation, a Subsidiary of General Dynamics Corporation, Including Remote Workers Reporting to Sunrise, FL..., 2012, a State Workforce Office requested administrative reconsideration of the negative determination...

  10. Towards a general framework for including noise impacts in LCA

    NARCIS (Netherlands)

    Cucurachi, Stefano; Heijungs, Reinout; Ohlau, Katrin

    Purpose Several damages have been associated with the exposure of human beings to noise. These include auditory effects, i.e., hearing impairment, but also non-auditory physiological ones such as hypertension and ischemic heart disease, or psychological ones such as annoyance, depression, sleep

  11. Including Students with Severe Disabilities in General Education Settings.

    Science.gov (United States)

    Wisniewski, Lech; Alper, Sandra

    1994-01-01

    This paper presents five systematic phases for bringing about successful regular education inclusion of students with severe disabilities. Phases include develop networks within the community, assess school and community resources, review strategies for integration, install strategies that lead to integration, and develop a system of feedback and…

  12. Audience Commodification

    DEFF Research Database (Denmark)

    Khajeheian, Datis

    2016-01-01

    This article reports on a research project aimed at developing a business model by changing the value-creation mechanism. The essence of this change is to persuade customers to perform actions in favour of the service provider. Such actions include responding to advertising clips to unlock value....

  13. Audience Perceptions of Family Viewing Time

    Science.gov (United States)

    Fontes, Brian F.; And Others

    1977-01-01

    Discusses a survey on Family Viewing Time designed to determine audience reactions to program content including violent and sexual content, audience perceptions of the suitability of program offerings for family viewing, and audience viewing habits with respect to Family Viewing Time. (MH)

  14. Perception of Virtual Audiences.

    Science.gov (United States)

    Chollet, Mathieu; Scherer, Stefan

    2017-01-01

    A growing body of evidence shows that virtual audiences are a valuable tool in the treatment of social anxiety, and recent works show that it also a useful in public-speaking training programs. However, little research has focused on how such audiences are perceived and on how the behavior of virtual audiences can be manipulated to create various types of stimuli. The authors used a crowdsourcing methodology to create a virtual audience nonverbal behavior model and, with it, created a dataset of videos with virtual audiences containing varying behaviors. Using this dataset, they investigated how virtual audiences are perceived and which factors affect this perception.

  15. A cross-sectional prevalence study of ethnically targeted and general audience outdoor obesity-related advertising.

    Science.gov (United States)

    Yancey, Antronette K; Cole, Brian L; Brown, Rochelle; Williams, Jerome D; Hillier, Amy; Kline, Randolph S; Ashe, Marice; Grier, Sonya A; Backman, Desiree; McCarthy, William J

    2009-03-01

    Commercial marketing is a critical but understudied element of the sociocultural environment influencing Americans' food and beverage preferences and purchases. This marketing also likely influences the utilization of goods and services related to physical activity and sedentary behavior. A growing literature documents the targeting of racial/ethnic and income groups in commercial advertisements in magazines, on billboards, and on television that may contribute to sociodemographic disparities in obesity and chronic disease risk and protective behaviors. This article examines whether African Americans, Latinos, and people living in low-income neighborhoods are disproportionately exposed to advertisements for high-calorie, low nutrient-dense foods and beverages and for sedentary entertainment and transportation and are relatively underexposed to advertising for nutritious foods and beverages and goods and services promoting physical activities. Outdoor advertising density and content were compared in zip code areas selected to offer contrasts by area income and ethnicity in four cities: Los Angeles, Austin, New York City, and Philadelphia. Large variations were observed in the amount, type, and value of advertising in the selected zip code areas. Living in an upper-income neighborhood, regardless of its residents' predominant ethnicity, is generally protective against exposure to most types of obesity-promoting outdoor advertising (food, fast food, sugary beverages, sedentary entertainment, and transportation). The density of advertising varied by zip code area race/ethnicity, with African American zip code areas having the highest advertising densities, Latino zip code areas having slightly lower densities, and white zip code areas having the lowest densities. The potential health and economic implications of differential exposure to obesity-related advertising are substantial. Although substantive legal questions remain about the government's ability to regulate

  16. In search of the invisble (audiences)

    DEFF Research Database (Denmark)

    Kaun, Anne; Hartley, Jannie Møller; Juzefovičs, Jānis

    2016-01-01

    that are literally invisible including practices of lurking in social media environments as well as unintended audiences. The literature review of research of the past ten years on invisible audiences identifies important gaps for both forms of invisible audiences. In conclusion, we suggest more extensive research...... on the diverse groups of invisible audiences on a more structural level, i.e. questions of certain social, political as well as cultural groups are rendered invisible. Furthermore we suggest that studies consider practices of invisible audiences on the micro, experiential level from the perspective of members...

  17. Movies: the Audience Favorites

    Directory of Open Access Journals (Sweden)

    Alexander Fedorov

    2016-10-01

    Full Text Available Modern screen art over its success to the use of folklore, myth, synthesis of the natural and supernatural, and a consistent orientation toward the most popular plot schemes. Their metaphorical appeal is not to the rational but to the emotional, through identification with the magic power of heroes and standardization of ideas, situations, characters and so on in compensation for dreams not realized in life, there are illusions – happy endings. In movies, TV shows, and music videos' rhythmic organization, viewers' feelings are influenced as much by the order of changing shots as by the content of productions. On the basis of the foregoing, it can be concluded that the media texts of popular culture obliged to a variety of factors for its success. These include: reliance on folklore and mythological sources, constancy metaphors, focus on consistent implementation of the most persistent plot schemes, the synthesis of the natural and the supernatural, the appeal not to rational and emotional, through the identification of (imaginary transformation in of active characters merge with the atmosphere, the aura of works, “magic power” of heroes, standardization (replication, unification, adaptation ideas, situations, characters, etc., mosaic, seriality, the compensation (of the cherished illusion, but not come true desires, the happy ending, the use of such rhythmic organization movies, TV shows, clips, where the feeling of the audience with the content of the frame affects the order of their shift; intuitive guessing subconscious audience interests, etc.

  18. Teaching audience analysis to the technical student

    Science.gov (United States)

    Debs, M. B.; Brillhart, L. V.

    1981-01-01

    Teaching audience analysis, as practiced in a technical writing course for engineering students, is discussed. Audience analysis is described as the task of defining the audience for a particular piece of writing and determining those characteristics of the audience which constrain the writer and effect reception of the message. A mature technical writing style that shows the tension produced when a text is written to be read and understood is considered in terms of audience analysis. Techniques include: (1) conveying to students the concept that a reader with certain expectations exist, (2) team teaching to preserve the context of a given technical discipline, and (3) assigning a technical report that addresses a variety of readers, thus establishing the complexity of audience oriented writing.

  19. Audience Activity and Media Use.

    Science.gov (United States)

    Rubin, Alan M.

    1993-01-01

    Explores a view of audience behavior that lies between the extremes of a passive audience expected to be influenced by communication messages and an active audience expected to make rational decisions about what media content to accept and reject. (RS)

  20. From 'folkism' to performance: a new scenic strategy for audience ...

    African Journals Online (AJOL)

    The performances of plays based on 'Folkism' are not accessible to the general audience due to the kind of staging techniques used for the performances of these plays. Instead of attaining total audience integration, the audience is alienated and estranged because of a natural gulf that exists in the proscenium theatre.

  1. Passive Audience or Who Select Beyond Media? A Comparative Study in Communication Texts & Theories

    OpenAIRE

    Mahdi Mohsenian Rad; Amir Abdolreza Sepanji

    2011-01-01

    The present article is to study the characteristics and general nature of audience and is described it as "Audience phantasm" in developing countries. It firstly notes that there will be consequences such as audience distancing themselves from local and official media if policy makers and media officials' imaginations of audiences become far from related bare facts have happened in the era of global media and the nature of audiences. Knowing and analyzing the image of audiences presented in n...

  2. The Motion Picture Audience: A Neglected Aspect of Film Research.

    Science.gov (United States)

    Austin, Bruce A.

    There has been little valid and reliable research of the motion picture audience. Specific reasons for the movie industry's own inattention to audience research include the early popularity of films and the fact that since the industry does not sell advertising it does not need to account for its audience size and preferences. Some researchers…

  3. Dialogues between audience research and production

    DEFF Research Database (Denmark)

    Redvall, Eva Novrup

    2017-01-01

    This article offers a historical analysis of the audience testing of television drama from The Danish Broadcasting Corporation (DR) by the in-house DR Media Research Department from the mid-1990s until 2016. The article investigates how the methods for testing have changed from more traditional...... focus groups and surveys to include biometric methods (e.g. skin conductance) to measure audience arousal. While audience testing is often primarily viewed as a quality measurement tool for executives, the article argues that testing can also be a dialogue-based tool offering creative practitioners...

  4. Keeping Your Audience in Mind: Applying Audience Analysis to the Design of Interactive Score Reports

    Science.gov (United States)

    Zapata-Rivera, Juan Diego; Katz, Irvin R.

    2014-01-01

    Score reports have one or more intended audiences: the people who use the reports to make decisions about test takers, including teachers, administrators, parents and test takers. Attention to audience when designing a score report supports assessment validity by increasing the likelihood that score users will interpret and use assessment results…

  5. Creating Visual Design and Meaningful Audience Experiences

    DEFF Research Database (Denmark)

    Steijn, Arthur; Ion Wille, Jakob

    2014-01-01

    The main purpose of the EU Interreg funded Classical Composition Music and Experience Design project, was to rethink audience experiences and develop knowledge of applied technologies connected to classical music and live concerts. The project and its main objectives was motivated by at least thee...... conditions. The most important being 1) the development in new technology creating new expectations in audiences attending cultural events, including classical concerts, 2) resent decline in audiences attending classical music and 3) a will to strengthen relations between cultural institutions, creative...... businesses and educational institutions in the Øresund region (including the city and surroundings of Malmø and Copenhagen). Therefore the project Classical Composition Music and Experience Design focused on developing new and meaningful audience experiences where live classical music meets new digital...

  6. A Kantorovich-Stancu Type Generalization of Szasz Operators including Brenke Type Polynomials

    Directory of Open Access Journals (Sweden)

    Rabia Aktaş

    2013-01-01

    Full Text Available We introduce a Kantorovich-Stancu type modification of a generalization of Szasz operators defined by means of the Brenke type polynomials and obtain approximation properties of these operators. Also, we give a Voronovskaya type theorem for Kantorovich-Stancu type operators including Gould-Hopper polynomials.

  7. The child audience from TV professionals' viewpoints

    OpenAIRE

    Pereira, Sara

    2010-01-01

    This paper aims to discuss the viewpoints of a range of television professionals regarding young audiences - how they define children, how they see this special kind of audience, including its needs and interests, and how they view the role of television in children's lives. Focusing on these ideas, our goal is to understand how they translate into decisions about the format and content of schedules, programming, production, marketing campaigns, regulation measures and also res...

  8. Towards Broadening the Audience

    Science.gov (United States)

    Sakimoto, P. J.

    2008-06-01

    The strand Towards Broadening the Audience was intended to seed thoughtful conversations about building bridges for outreach programs across cultural barriers. Many participants spoke about progress in increasing the diversity of their outreach audiences, but it was new voices from time-honored sources that offered fundamentally new wisdom. From the religious traditions and tensions that mark the Holy Land came the simple concept of bringing unity through teaching the commonalities found in basic concepts of the observed sky. From Mayan traditions, both contemporary and ancient, came the reminder that the sky is intimately connected to all aspects of our lives. Astronomy outreach should therefore be a part of much larger family and community celebrations. Ideas such as these offer renewed hope for major advances in bringing space science outreach to much broader audiences. They tell us about the importance of learning from voices with perspectives different from our own, and of building partnerships based upon genuine cross-cultural understanding and mutual love of the sky.

  9. Sleeping with the enemy: Audience

    NARCIS (Netherlands)

    Marloes Mol; Annika van den Berg; Dr. Joke Hermes

    2013-01-01

    Audience studies is not the vibrant field it was in its 1980s and early 1990s heyday. Cultural studies today has a more balanced interest in production, audiences and texts. A renewed focus in audience studies on everyday meaning production, identity and relations of power could benefit from recent

  10. Classical evolution and quantum generation in generalized gravity theories including string corrections and tachyons: Unified analyses

    International Nuclear Information System (INIS)

    Hwang, Jai-chan; Noh, Hyerim

    2005-01-01

    We present cosmological perturbation theory based on generalized gravity theories including string theory correction terms and a tachyonic complication. The classical evolution as well as the quantum generation processes in these varieties of gravity theories are presented in unified forms. These apply both to the scalar- and tensor-type perturbations. Analyses are made based on the curvature variable in two different gauge conditions often used in the literature in Einstein's gravity; these are the curvature variables in the comoving (or uniform-field) gauge and the zero-shear gauge. Applications to generalized slow-roll inflation and its consequent power spectra are derived in unified forms which include a wide range of inflationary scenarios based on Einstein's gravity and others

  11. Audience information needs assessment

    International Nuclear Information System (INIS)

    Nealey, S.M.; Sutthoff, A.B.

    1988-01-01

    According to the authors public involvement is absolutely indispensable to the successful implementation of waste disposal programs, and communication is absolutely indispensable for successful public involvement. Frequent, effective, and open two-way communication is the primary mechanism through which non-technical issues can be raised, discussed and eventually resolved. Public information programs developed by the agencies responsible for waste disposal are supposed to contribute to this process, but it is the authors contention that they frequently fall short for a simple reason they are insufficiently consumer oriented. They do not adequately assess the information needs of the various publics with which they are supposed to facilitate effective communication. In the language of communication models, attention is given to the messages the agency wishes to send, but not enough attention is given to feedback from the audiences the agency is addressing. A set of audience information needs assessment methods have evolved that can go a long way toward answering these questions. Seven of these methods are described and illustrated with examples from on-going radioactive waste management programs

  12. Complicating Audience: A Critical Communication Pedagogy Commitment

    Science.gov (United States)

    Young, Joshua E.; Potter, David J.

    2018-01-01

    Courses: This activity is designed specifically for public-speaking courses, but it could be used in the general introductory communication course. It also holds potential for use in persuasion, argumentation, or strategic communication courses. Objectives: This activity helps students understand audience as a more complicated concept--one that…

  13. Methods and successes of New York University workshops for science graduate students and post-docs in science writing for general audiences (readers and radio listeners)

    Science.gov (United States)

    Hall, S. S.

    2012-12-01

    Scientists and science administrators often stress the importance of communication to the general public, but rarely develop educational infrastructures to achieve this goal. Since 2009, the Arthur L. Carter Journalism Institute at New York University has offered a series of basic and advanced writing workshops for graduate students and post-docs in NYU's eight scientific divisions (neuroscience, psychology, physics, biology, chemistry, mathematics, anthropology, and computer science). The basic methodology of the NYU approach will be described, along with successful examples of both written and radio work by students that have been either published or broadcast by general interest journalism outlets.

  14. Introducing NMR to a General Chemistry Audience: A Structural-Based Instrumental Laboratory Relating Lewis Structures, Molecular Models, and [superscript 13]C NMR Data

    Science.gov (United States)

    Pulliam, Curtis R.; Pfeiffer, William F.; Thomas, Alyssa C.

    2015-01-01

    This paper describes a first-year general chemistry laboratory that uses NMR spectroscopy and model building to emphasize molecular shape and structure. It is appropriate for either a traditional or an atoms-first curriculum. Students learn the basis of structure and the use of NMR data through a cooperative learning hands-on laboratory…

  15. Audiences as citizens

    DEFF Research Database (Denmark)

    Schrøder, Kim Christian

    2013-01-01

    This chapter traces the insights about citizenship offered by audience reception research since its inception in the 1980s, through a theoretical and analytical portrait of five historical stages of reception research about mediated citizenship: (1) hegemonic citizenship; (2) monitorial citizenship......; (3) popular citizenship; (4) participatory citizenship; and (5) ubiquitous citizenship. Maintaining a strong empirical commitment throughout, mostly to the findings of qualitative research, the chapter also reports substantially from recent and ongoing reception research into the ways in which...... the news media – and popular and entertainment media in a broader sense – may serve as resources for a political and cultural citizenship that is anchored in everyday life. The five stages of reception research, conceptualized as scientific paradigms, are modeled into a historical typology that synthesizes...

  16. Eliciting Audience's Experience to Improve Interactive Art Installation

    DEFF Research Database (Denmark)

    Baharin, Hanif; Morrison, Ann

    2006-01-01

    Designing with the users in mind is one of the widely accepted design practices in the Interaction Design field. On the other hand, it can be said that audience's experience is the heart of an interactive art. Since Interaction Design has shown that user's involvement in the design process can...... be beneficial, it is speculated that involving the audiences in the creative process of developing an interactive art piece can make the artist improve the art in general and the audience's experience in particular. In this paper, the experience of eliciting the experience of the audiences of an interactive art...

  17. Analysis of general and specific combining abilities of popcorn populations, including selfed parents

    Directory of Open Access Journals (Sweden)

    José Marcelo Soriano Viana

    2003-12-01

    Full Text Available Estimation of general and specific combining ability effects in a diallel analysis of cross-pollinating populations, including the selfed parents, is presented in this work. The restrictions considered satisfy the parametric values of the GCA and SCA effects. The method is extended to self-pollinating populations (suitable for other species, without the selfed parents. The analysis of changes in population means due to inbreeding (sensitivity to inbreeding also permits to assess the predominant direction of dominance deviations and the relative genetic variability in each parent population. The methodology was used to select popcorn populations for intra- and inter-population breeding programs and for hybrid production, developed at the Federal University of Viçosa, MG, Brazil. Two yellow pearl grain popcorn populations were selected.

  18. VCR Use and the Concept of Audience Activity.

    Science.gov (United States)

    Levy, Mark R.

    1987-01-01

    Examines the audience experience with home video cassette recorders (VCRs) from the perspective of the active audience concept. Finds the orientation of Israeli VCR owners to VCRs is selective, somewhat involved, and generally productive of gratifications. Also finds the kinds and levels of activities associated with VCR use are moderately…

  19. Preparing Planetary Scientists to Engage Audiences

    Science.gov (United States)

    Shupla, C. B.; Shaner, A. J.; Hackler, A. S.

    2017-12-01

    While some planetary scientists have extensive experience sharing their science with audiences, many can benefit from guidance on giving presentations or conducting activities for students. The Lunar and Planetary Institute (LPI) provides resources and trainings to support planetary scientists in their communication efforts. Trainings have included sessions for students and early career scientists at conferences (providing opportunities for them to practice their delivery and receive feedback for their poster and oral presentations), as well as separate communication workshops on how to engage various audiences. LPI has similarly begun coaching planetary scientists to help them prepare their public presentations. LPI is also helping to connect different audiences and their requests for speakers to planetary scientists. Scientists have been key contributors in developing and conducting activities in LPI education and public events. LPI is currently working with scientists to identify and redesign short planetary science activities for scientists to use with different audiences. The activities will be tied to fundamental planetary science concepts, with basic materials and simple modifications to engage different ages and audience size and background. Input from the planetary science community on these efforts is welcome. Current results and resources, as well as future opportunities will be shared.

  20. Cultivating Audiences: Taming, Teaching, Transforming

    Science.gov (United States)

    Nicolucci, Sandra

    2010-01-01

    Satisfying and successful school concerts require an active, empathic, and cooperative partnership between performers and audience members. As music educators work to prepare artful, dignified, and confident performers, "audiences" for these performers must be cultivated just as purposefully. Concertgoers can be motivated to consume school…

  1. A generalized model for optimal transport of images including dissipation and density modulation

    KAUST Repository

    Maas, Jan

    2015-11-01

    © EDP Sciences, SMAI 2015. In this paper the optimal transport and the metamorphosis perspectives are combined. For a pair of given input images geodesic paths in the space of images are defined as minimizers of a resulting path energy. To this end, the underlying Riemannian metric measures the rate of transport cost and the rate of viscous dissipation. Furthermore, the model is capable to deal with strongly varying image contrast and explicitly allows for sources and sinks in the transport equations which are incorporated in the metric related to the metamorphosis approach by Trouvé and Younes. In the non-viscous case with source term existence of geodesic paths is proven in the space of measures. The proposed model is explored on the range from merely optimal transport to strongly dissipative dynamics. For this model a robust and effective variational time discretization of geodesic paths is proposed. This requires to minimize a discrete path energy consisting of a sum of consecutive image matching functionals. These functionals are defined on corresponding pairs of intensity functions and on associated pairwise matching deformations. Existence of time discrete geodesics is demonstrated. Furthermore, a finite element implementation is proposed and applied to instructive test cases and to real images. In the non-viscous case this is compared to the algorithm proposed by Benamou and Brenier including a discretization of the source term. Finally, the model is generalized to define discrete weighted barycentres with applications to textures and objects.

  2. Including a Programming Course in General Education: Are We Doing Enough?

    Science.gov (United States)

    Ferguson, Roger C.; Leidig, Paul M.; Reynolds, John H.

    2015-01-01

    General education is more than a list of required courses a student must take to complete their degree. For most universities, general education is the groundwork for the student's university experience. These courses span multiple disciplines and allow students to experience a wide range of topics on their path to graduation. Programming classes,…

  3. Audiences, museums and the English middle class

    Directory of Open Access Journals (Sweden)

    Brian Longhurst

    2004-07-01

    Full Text Available The increasingly accepted way to analyse any media product is to consider production, text and audience processes. In a deceptively simple way, a television programme, for example, can be examined in the institutional, social and political context in which it is produced and with respect to the organizational framework that provides its immediate production environment. Second, its textual structures and strategies can be analysed using different approaches, such as structuralism or (in certain respects content analysis. Third, the way in which the audience understands (or decodes the text can be considered, as can the makeup of the audience, in terms of standard factors such as class, gender, age, ethnicity and so on. There are many variations on this sort of approach. This paper starts from such a premise. It suggests that in addition to the well formulated approaches to the study of the museum that focus generally on the institutional and wider social context for museums, or on specific museums and the processes that occur within them, or on the much studied strategies for display and narration of texts, the audiences for museums are also important.

  4. Museum Accessibility: Combining Audience Research and Staff Training

    Science.gov (United States)

    Levent, Nina; Reich, Christine

    2013-01-01

    This article discusses an audience-informed professional development model that combines audience research focus groups and staff training that includes interaction and direct feedback from visitors, in this case, visitors with low vision. There are two critical components to this model: one is that museums' programming decisions are informed by…

  5. 75 FR 47644 - General Electric Company, Transportation Division, Including On-Site Leased Workers From Adecco...

    Science.gov (United States)

    2010-08-06

    ... DEPARTMENT OF LABOR Employment and Training Administration [TA-W-71,174] General Electric Company... that was totally or partially separated from employment. It was determined, however, that imports of... Globalization Adjustment Assistance Act of 2009, section 222 of the Act (19 U.S.C. 2272) covers foreign...

  6. Selling Participation to Audiences in China

    Directory of Open Access Journals (Sweden)

    Kuo Huang

    2009-01-01

    Full Text Available Media globalization is facilitated by the development of new technologies within a framework of digitization and convergence. Contemporary new media provide networks through which the mingling of media occurs, shaping a “multi-mediacy” age, and a connecting of mediated/mediating venues in a condition of “immediacy”. Additionally, the business of communication has evolved from being the “communication of business” to the “business of business”. Multi-mediacy and immediacy have generated new avenues of profit from media. The paper will draw on Chitty’s theorization on web transactional venues to discuss new ways of farming of revenue from media. Media revenues have in the past and today been drawn from licence fees, media subscriptions and advertising. Today, media networks also sell “participation” to audiences directly by charging for text message voting/gaming, or sell a range of products and services through web-venue based commerce. This paper will undertake case studies to examine the increasing trend of “direct audience payment for participation”. The case studies that will be used are (A the intervention of Chinese Service Providers in reality TV shows and (B E-commerce on the Internet. Monternet (mo[bile I]nternet and Linktone are investigated as Service Providers (SPs and the consumer-to-consumer (C2C website www.taobao.com is studied compared with Eachnet (eBay in China. The paper will also investigate the influences of “direct audience payment for participation” on the quality of media products and communication flow between media and audience and generally discuss the consequences of the “direct audience payment for participation” from the perspective of communication ethics.

  7. The advertising and children's audience

    OpenAIRE

    A.S. Teletov; T.Ye. Ivanova

    2015-01-01

    The aim of article. The article shows that today more and more citizens supply from advertising. Children's perception of the world is radically different from the adults’ perception. Modern advertising industry affects children's audience more and more. The aim of the article is to analyze the impact of advertising on children's audience with further proposals. The results of the analysis. Some social critics believe that advertising provides new information that helps to be more adaptive...

  8. Possible Simple Structures of the Universe to Include General Relativity Effects

    Directory of Open Access Journals (Sweden)

    Corneliu BERBENTE

    2017-12-01

    Full Text Available The general relativity describes the universe properties, the gravity playing a fundamental role. One uses a metric tensor in a Riemann space, g  , which should be in agreement with a mass (or energy tensor in order to satisfy the Einstein equation of the general relativity [1]. This equation contains the Ricci curvature as well. In general, applications are done considering that a chosen metric is valid without region limits. In fact, the density of the energy whose distribution is however unknown is variable in universe; therefore, the metrics need to be adapted to different regions. For this reason one suggests to start with a simple, average mass-energy distribution that could represent in a first step the actual universe. This suggestion is in agreement with the symmetrical distribution of equal spheres existing in a model of the early universe given by one of the authors. Two kinds of distribution are given. The possibility of black holes formation is studied and a criterion is given.

  9. Methods of Speakers\\' Effects on the Audience

    Directory of Open Access Journals (Sweden)

    فریبا حسینی

    2010-09-01

    Full Text Available Methods of Speakers' Effects on the Audience    Nasrollah Shameli *   Fariba Hosayni **     Abstract   This article is focused on four issues. The first issue is related to the speaker's external appearance including the beauty of face, the power of his voice, moves and signals by hand, the stick and eyebrow as well as the height. Such characteristics could have an important effect on the audience. The second issue is related to internal features of the speaker. These include the ethics of the preacher , his/her piety and intention on the speakers based on their personalities, habits and emotions, knowledge and culture, and speed of learning. The third issue is concerned with the appearance of the lecture. Words should be clear enough as well as being mixed with Quranic verses, poetry and proverbs. The final issue is related to the content. It is argued that the subject of the talk should be in accordance with the level of understanding of listeners as well as being new and interesting for them.   3 - A phenomenon rhetoric: It was noted in this section How to give words and phrases so that these words and phrases are clear, correct, mixed in parables, governance and Quranic verses, and appropriate their meaning.   4 - the content of Oratory : It was noted in this section to the topic of Oratory and say that the Oratory should be the theme commensurate with the minds of audiences and also should mean that agree with the case may be, then I say: that the rhetoric if the theme was innovative and new is affecting more and more on the audience.     Key words : Oratory , Preacher , Audience, Influence of speech     * Associate Professor, Department of Arabic Language and Literature, University of Isfahan E-mail: Dr-Nasrolla Shameli@Yahoo.com   * * M.A. in Arabic Language and Literature from Isfahan University E-mail: faribahosayni@yahoo.com

  10. Crowdfunding: How audiences promote innovation in journalism

    OpenAIRE

    Cabrera-Gonzalez, Maria de los Angeles

    2014-01-01

    With the development of technology and media, the role of the audience has been changing. Thanks to the interactivity of new media, the audience is no longer just a passive receiver. Interactivity allows audiences to comment, vote, share, produce and complete the content of new media. All these new audience capabilities have led to concepts such as prosumers (consumers and producers of content). Consequently, a whole new audience role has emerged. Audiences are now directly promoters of journ...

  11. Relation between generalized Bogoliubov and Bogoliubov-de Gennes approaches including Nambu-Goldstone mode

    International Nuclear Information System (INIS)

    Mine, M.; Okumura, M.; Yamanaka, Y.

    2005-01-01

    The two approaches of consistent quantum field theory for systems of the trapped Bose-Einstein condensates are known, one is the Bogoliubov-de Gennes approach and the other is the generalized Bogoliubov approach. In this paper, we investigate the relation between the two approaches and show that they are formally equivalent to each other. To do this one must carefully treat the Nambu-Goldstone mode which plays a crucial role in the condensation. It is emphasized that the choice of vacuum is physically relevant

  12. Communication of technical information to lay audiences

    International Nuclear Information System (INIS)

    Bowes, J.E.; Stamm, K.R.; Jackson, K.M.; Moore, J.

    1978-05-01

    One of the objectives of the National Waste Terminal Storage (NWTS) Program is to provide terminal storage facilities for commercial radioactive wastes in various geologic formations at multiple locations in the United States. The activities performed under the NWTS Program will affect regional, state, and local areas, and widespread public interest in this program is expected. Since a large part of the NWTS Program deals with technical information it was considered desirable to initiate a study dealing with possible methods of effectively transmitting this technical information to the general public. This study has the objective of preparing a state-of-the-art report on the communication of technical information to lay audiences. The particular task of communicating information about the NWTS Program to the public is discussed where appropriate. The results of this study will aid the NWTS Program in presenting to the public the quite diverse technical information generated within the program so that a widespread, thorough public understanding of the NWTS Program might be achieved. An annotated bibliography is included

  13. An approximate JKR solution for a general contact, including rough contacts

    Science.gov (United States)

    Ciavarella, M.

    2018-05-01

    In the present note, we suggest a simple closed form approximate solution to the adhesive contact problem under the so-called JKR regime. The derivation is based on generalizing the original JKR energetic derivation assuming calculation of the strain energy in adhesiveless contact, and unloading at constant contact area. The underlying assumption is that the contact area distributions are the same as under adhesiveless conditions (for an appropriately increased normal load), so that in general the stress intensity factors will not be exactly equal at all contact edges. The solution is simply that the indentation is δ =δ1 -√{ 2 wA‧ /P″ } where w is surface energy, δ1 is the adhesiveless indentation, A‧ is the first derivative of contact area and P‧‧ the second derivative of the load with respect to δ1. The solution only requires macroscopic quantities, and not very elaborate local distributions, and is exact in many configurations like axisymmetric contacts, but also sinusoidal waves contact and correctly predicts some features of an ideal asperity model used as a test case and not as a real description of a rough contact problem. The solution permits therefore an estimate of the full solution for elastic rough solids with Gaussian multiple scales of roughness, which so far was lacking, using known adhesiveless simple results. The result turns out to depend only on rms amplitude and slopes of the surface, and as in the fractal limit, slopes would grow without limit, tends to the adhesiveless result - although in this limit the JKR model is inappropriate. The solution would also go to adhesiveless result for large rms amplitude of roughness hrms, irrespective of the small scale details, and in agreement with common sense, well known experiments and previous models by the author.

  14. Including an Autistic Middle School Child in General Physical Education: A Case Study

    Science.gov (United States)

    Jones, Kristen J.; Block, Martin E.

    2006-01-01

    Autism is a brain disorder that affects a person's social, communication, and behavioral skills. Social deficits are noted by the child's lack of interest or inability to interact with peers and family members. This article highlights some of the successful methods and techniques used to include an autistic middle school child in a general…

  15. Qualitative and quantitative outcomes of audience response systems as an educational tool in a plastic surgery residency program.

    Science.gov (United States)

    Arneja, Jugpal S; Narasimhan, Kailash; Bouwman, David; Bridge, Patrick D

    2009-12-01

    In-training evaluations in graduate medical education have typically been challenging. Although the majority of standardized examination delivery methods have become computer-based, in-training examinations generally remain pencil-paper-based, if they are performed at all. Audience response systems present a novel way to stimulate and evaluate the resident-learner. The purpose of this study was to assess the outcomes of audience response systems testing as compared with traditional testing in a plastic surgery residency program. A prospective 1-year pilot study of 10 plastic surgery residents was performed using audience response systems-delivered testing for the first half of the academic year and traditional pencil-paper testing for the second half. Examination content was based on monthly "Core Quest" curriculum conferences. Quantitative outcome measures included comparison of pretest and posttest and cumulative test scores of both formats. Qualitative outcomes from the individual participants were obtained by questionnaire. When using the audience response systems format, pretest and posttest mean scores were 67.5 and 82.5 percent, respectively; using traditional pencil-paper format, scores were 56.5 percent and 79.5 percent. A comparison of the cumulative mean audience response systems score (85.0 percent) and traditional pencil-paper score (75.0 percent) revealed statistically significantly higher scores with audience response systems (p = 0.01). Qualitative outcomes revealed increased conference enthusiasm, greater enjoyment of testing, and no user difficulties with the audience response systems technology. The audience response systems modality of in-training evaluation captures participant interest and reinforces material more effectively than traditional pencil-paper testing does. The advantages include a more interactive learning environment, stimulation of class participation, immediate feedback to residents, and immediate tabulation of results for the

  16. Audience Research for the Performing Arts: Romanian Music Festival

    Directory of Open Access Journals (Sweden)

    Florin G. LUCHIAN

    2014-04-01

    Full Text Available The purpose of this study is to examine the strategic marketing tools (instruments such as segmentation and targeting for a better understanding of current and potential audiences of classical music festivals. Arts administrators need to locate and address the audience segmentation, enhancing communication with audiences of all segments. The marketing strategies for music festivals should include improving music festival branding as well as developing diverse programs and engaging with the community on multiple levels. The study incorporates a literature review of the recent sociological research dealing with the consumption of arts products and a case study approach on the fifteenth edition of Romanian Music Festival in Iași, involving an audience survey. The research can be used as a tool to inform marketing and audience development plans for the organisers of Romanian Music Festival and other arts organisations. It also contains insights that organisations might find useful in the development of an arts activity itself.

  17. 76 FR 27669 - Penske Logistics LLC, a Subsidiary of General Electric/Penske Corporation Including On-Site...

    Science.gov (United States)

    2011-05-12

    ... DEPARTMENT OF LABOR Employment and Training Administration [TA-W-74,897] Penske Logistics LLC, a Subsidiary of General Electric/Penske Corporation Including On-Site Leased Workers From Kelly Temporary... workers and former workers of Penske Logistics LLC, a subsidiary of General Electric/Penske Corporation...

  18. 76 FR 17447 - Penske Logistics LLC a Subsidiary of General Electric/Penske Corporation Including On-Site Leased...

    Science.gov (United States)

    2011-03-29

    ... DEPARTMENT OF LABOR Employment and Training Administration [TA-W-74,897] Penske Logistics LLC a Subsidiary of General Electric/Penske Corporation Including On-Site Leased Workers From Kelly Temporary... (TAA) applicable to workers and former workers of Penske Logistics LLC, a subsidiary of General...

  19. Videoethnographic approaches to audience research

    DEFF Research Database (Denmark)

    Wildermuth, Norbert

    recordings in doing mediaethnographic audience research. Moreover, I will discuss the use and potentials of hypermedia in presenting the results of ethnographic audience research. Based on recent conceptualisations and theories of hypermodality and multimodal ethnography (Lemke, 2002; Idema, 2003; Dicks......  In my paper I will explore the methodological uses and epistemological consequences of videoethnography in audience studies. With reference to research done on young people and their media appropriations in Recife (Brazil), in December 2005, I will argue for the creative integration of video......'. Finally, considerations regarding a planned hypermediated presentation of my research project in Recife, will be related to the experiences made with video as tool of mediaethnographic investigation and analysis. How the potential of non-sequentiality enshrined in hypermedia applications can...

  20. In seach of the invisible (audiences)

    DEFF Research Database (Denmark)

    Hartley, Jannie Møller

    The paper shows need to distinguish between: ignored audiences (invisible in the literature, in our case very young children and ) and post-communist audiences Literally or actual invisible (online lurking and unintended) audiences the unintended or lurking audiences are invisible in a two-fold way...... : both as cases of study, but also as actual audiences. a lack of historical contextualization in the studies...

  1. Using New Media to Reach Broad Audiences

    Science.gov (United States)

    Gay, P. L.

    2008-06-01

    The International Year of Astronomy New Media Working Group (IYA NMWG) has a singular mission: To flood the Internet with ways to learn about astronomy, interact with astronomers and astronomy content, and socially network with astronomy. Within each of these areas, we seek to build lasting programs and partnerships that will continue beyond 2009. Our weapon of choice is New Media. It is often easiest to define New Media by what it is not. Television, radio, print and their online redistribution of content are not New Media. Many forms of New Media start as user provided content and content infrastructures that answer that individual's creative whim in a way that is adopted by a broader audience. Classic examples include Blogs and Podcasts. This media is typically distributed through content specific websites and RSS feeds, which allow syndication. RSS aggregators (iTunes has audio and video aggregation abilities) allow subscribers to have content delivered to their computers automatically when they connect to the Internet. RSS technology is also being used in such creative ways as allowing automatically updating Google-maps that show the location of someone with an intelligent GPS system, and in sharing 100 word microblogs from anyone (Twitters) through a single feed. In this poster, we outline how the IYA NMWG plans to use New Media to reach target primary audiences of astronomy enthusiasts, image lovers, and amateur astronomers, as well as secondary audiences, including: science fiction fans, online gamers, and skeptics.

  2. An Audience for the Aliens

    Science.gov (United States)

    Bryer, Theo

    2013-01-01

    This account of the making and sharing of self-authored digital videos in a Year 5 classroom focuses on the way that the children appear to be influenced by their awareness of audience. Drawing on evidence of video observation, written and moving image texts produced by the children and semi-structured interviews with them, I examine the factors…

  3. Immersive Learning: Realism, Authenticity & Audience

    OpenAIRE

    Livingstone, Daniel

    2016-01-01

    For almost 20 years the Digital Design Studio has been exploring and applying virtual reality for a wide range of industrial, commercial and educational applications. Drawing from a range of recent projects, we explore the complex relationships between realism, authenticity and audience for effective engagement and education in immersive learning.

  4. Rational Wizards: Audience Interpreters in French Television

    Directory of Open Access Journals (Sweden)

    Jérôme Bourdon

    2013-12-01

    Full Text Available This paper will tell the story of the smallgroup of people who, in France, have been in charge of the measurement and theappreciation of the audience of television, and had to invent audience research,to organize it and to communicate its results to "clients" whodepended on it much earlier than usually assumed: television managers andprofessionals, public authorities, and, last but not least, advertisers. The paper will explore both change andcontinuity. First, change: the professional origin and training of measurerschanged much over the years. In the early days, they could have an almostliterary profile. The first person in charge of the audience at the RadioTélévision Française was a teacher of philosophy. His followers had a formationin sociology and semiology. They all insisted on the fact that they were not"simply" measurers, and also worried about appreciation, quality,culture. They always figures did produce figures, but rarely only about thenumber of people present in front of the screen, mostly about satisfaction,appreciation, preferences for given genres, viewing habits. As there was onlyone channel – until 1964, with the number of TV sets rising sharply, ratings,in the modern sense, were not critical.Things started to change gradually. In 1974,the public broadcasting corporation was divided into several companies,including three competing channels. The service in charge of measuring audiencewas put under the direct authority of the Prime Minister. Audience figuresplayed a part in the distribution of resources, not only advertising but throughthe license fee sharing. However, the law also provided a clause about an indexof quality, which never functioned satisfactorily, although the service incharge of audiences put much effort into it. In 1985, around the time of deregulation,change came. From outside, this was translated into the rise of daily,detailed, fast produced figures of the audience through audimeters, thenpeoplemeters

  5. Audience as analyst: Dennis Potter's The Singing Detective.

    Science.gov (United States)

    Jeffrey, W

    1997-06-01

    Author Dennis Potter has written an exceptional psychoanalytically informed television series in The Singing Detective. Potter succeeds by echewing the usual portrayal of psychoanalysis in cinema and television as a therapy which the viewer observes but instead creates, by means of the content and structure of the series, a production that forces the audience into a role of analyst. The story of the current life and the childhood of the protagonist, Philip Marlow, has depth and context which allows the audience to examine the personality of Marlow, including character pathology and traits, sexuality, fantasy, dreams, and delusions from several metapsychological viewpoints. Potter allows the audience to use the dynamic, genetic, topographic, and, most unusual in drama, structural viewpoints. The audience can experience aspects of an analyst's experience, including the process of formulating and evaluating over time analytic hypotheses and coping with emotional reactions to the material which at times has transferencelike qualities.

  6. Applying the principles of adult learning to the teaching of psychopharmacology: audience response systems.

    Science.gov (United States)

    Stahl, Stephen M; Davis, Richard L

    2009-08-01

    Medical presentations can be enhanced by systematically collecting audience feedback. This is readily accomplished with polling systems, called audience response systems. Several systems are now available that are small, inexpensive, and can be readily integrated into standard powerpoint presentations without the need for a technician. Use of audience response systems has several advantages. These include improving attentiveness, increasing learning, polling anonymously, tracking individual and group responses, gauging audience understanding, adding interactivity and fun, and evaluating both participant learning and instructor teaching. Tips for how to write questions for audience response systems are also included.

  7. 75 FR 11920 - General Electric Lighting-Ravenna Lamp Plant, Lighting Division, Including On-Site Leased Workers...

    Science.gov (United States)

    2010-03-12

    ... to the production of high intensity discharge lamps. The review shows that on August 24, 2007, a...-Ravenna Lamp Plant, Lighting Division, Including On-Site Leased Workers from Devore Technologies, Ravenna..., 2009, applicable to workers of General Electric Lighting-Ravenna Lamp Plant, Lighting Division...

  8. Eddy Effects in the General Circulation, Spanning Mean Currents, Mesoscale Eddies, and Topographic Generation, Including Submesoscale Nests

    Science.gov (United States)

    2014-09-30

    alongshore winds favoring upwelling circulation. As for the other EBUS (e.g., Humboldt, Benguela, and Canary Currents ), equatorward winds drive...Eddy Effects in the General Circulation, Spanning Mean Currents , Mesoscale Eddies, and Topographic Generation, Including Submesoscale Nests...environments OBJECTIVES The central scientific questions are how the eddies control the persistent currents by their eddy-induced momentum and buoyancy fluxes

  9. 75 FR 11918 - General Electric Kentucky Glass Plant, Lighting, LLC, Including On-Site Leased Workers From the...

    Science.gov (United States)

    2010-03-12

    ... DEPARTMENT OF LABOR Employment and Training Administration [TA-W-72,011] General Electric Kentucky Glass Plant, Lighting, LLC, Including On-Site Leased Workers From the Patty Tipton Company, Aetna Building Maintenance, and Concentra, Lexington, KY; Amended Certification Regarding Eligibility To Apply for Worker Adjustment Assistance In accordanc...

  10. The American Jazz Music Audience.

    Science.gov (United States)

    Horowitz, Harold

    This publication reports the findings of research carried out in recognition of the need for an in-depth analysis of the U.S. jazz music audience in order to identify and assess ways to shape the future of jazz as part of the "Survey of Public Participation in The Arts" conducted in 1982. The research problem was to learn the size,…

  11. WHAT DOES LESBIAN AUDIENCE LIKE?

    Directory of Open Access Journals (Sweden)

    Adriana Ibiti

    2013-04-01

    Full Text Available This paper seeks to identify the mechanisms that define the pleasure (taste and disgust (disgust of the lesbian audience in receiving audiovisual set in lesbian communities. After viewing two stories constructed from the series The  L Word, 25 lesbians WERE interviewed in depth. Next, we conducted a qualitative content anaLysis of the interviews. The results are discussed from the theories of Entertainment (Media Psychology.

  12. Audience, consequence, and journal selection in toxic-exposure epidemiology.

    Science.gov (United States)

    Rier, David A

    2004-10-01

    Even preliminary toxic-exposure epidemiology papers can spark "media scares" and questionable reactions amongst the public. Concerns for the social consequences of publication can lead epidemiologists--despite the advantages of visible publication--to choose a more obscure outlet for potentially sensitive studies. Interviews with 61 US toxic-exposure epidemiologists indicate that investigators generally sought visible journals to transmit their work to the widest relevant audience. Yet up to 36-46% of this sample sometimes have sought or would seek to keep their research from a public who, they feared, might misuse their results. Implications for the boundaries between science and society (including evidence of hidden scientific activism and "inert" public activism) are discussed, and six hypotheses for further research are proposed.

  13. Discourse swings in understanding audiences:

    DEFF Research Database (Denmark)

    Reinhard, CarrieLynn D.

    Traditional discourses of the relationship between media producers and consumers have been challenged as of late in post-industrialized countries.  The blurring of established consumer/producer identities due to changes in the mediascape, forecasted for decades, has changed how both academics......’s cooptation of these consumers, conceptualizing the people who engage with their media products as a combination of the previous two, or "audience-as-pusher".  This paper is an account of this discourse swing through the description of case studies that demonstrate the utilization of interactive marketing...

  14. Can donated media placements reach intended audiences?

    Science.gov (United States)

    Cooper, Crystale Purvis; Gelb, Cynthia A; Chu, Jennifer; Polonec, Lindsey

    2013-09-01

    Donated media placements for public service announcements (PSAs) can be difficult to secure, and may not always reach intended audiences. Strategies used by the Centers for Disease Control and Prevention's (CDC) Screen for Life: National Colorectal Cancer Action Campaign (SFL) to obtain donated media placements include producing a diverse mix of high-quality PSAs, co-branding with state and tribal health agencies, securing celebrity involvement, monitoring media trends to identify new distribution opportunities, and strategically timing the release of PSAs. To investigate open-ended recall of PSAs promoting colorectal cancer screening, CDC conducted 12 focus groups in three U.S. cities with men and women either nearing age 50 years, when screening is recommended to begin, or aged 50-75 years who were not in compliance with screening guidelines. In most focus groups, multiple participants recalled exposure to PSAs promoting colorectal cancer screening, and most of these individuals reported having seen SFL PSAs on television, in transit stations, or on the sides of public buses. Some participants reported exposure to SFL PSAs without prompting from the moderator, as they explained how they learned about the disease. Several participants reported learning key campaign messages from PSAs, including that colorectal cancer screening should begin at age 50 years and screening can find polyps so they can be removed before becoming cancerous. Donated media placements can reach and educate mass audiences, including millions of U.S. adults who have not been screened appropriately for colorectal cancer.

  15. ‘Looting killed’ the audience: Africanlanguage writing, performance, publishing and the audience

    Directory of Open Access Journals (Sweden)

    T. J. Selepe

    2001-06-01

    Full Text Available This article examines the role played by African-language writing, performance and publishing, including critical practice, in the demise of the indigenous audience in African-language literary practice. Using implicit materialism the argument is premised on the developments wrought by the era of Modernism that has lead to a univocal writing of world history, and the era of Postmodernism that has ushered in the era of a multivocal writing of world history. The transition from oral literature to written literature will also be used to advance the argument about the subsequent exclusion of the indigenous African- language audience from literary practice. This exclusion is considered to have a direct bearing on the under-development of African societies. Finally, possible solutions will be sought by revisiting some of the causes that characterize the African language problem as a medium of communication and research.

  16. Generalization of the quasi-geostrophic Eliassen-Palm flux to include eddy forcing of condensation heating

    Science.gov (United States)

    Stone, P. H.; Salustri, G.

    1984-01-01

    A modified Eulerian form of the Eliassen-Palm flux which includes the effect of eddy forcing on condensation heating is defined. With the two-dimensional vector flux in the meridional plane which is a function of the zonal mean eddy fluxes replaced by the modified flux, both the Eliassen-Palm theorem and a modified but more general form of the nonacceleration theorem for quasi-geostrophic motion still hold. Calculations of the divergence of the modified flux and of the eddy forcing of the moisture field are presented.

  17. The Effects of Target Audience on Social Tagging

    Science.gov (United States)

    Alsarhan, Hesham

    2013-01-01

    Online social bookmarking systems allow users to assign tags (i.e., keywords) to represent the content of resources. Research on the effects of target audience on social tagging suggests that taggers select different tags for themselves, their community (e.g., family, friends, colleagues), and the general public (Panke & Gaiser, 2009; Pu &…

  18. Communicating marine reserve science to diverse audiences

    Science.gov (United States)

    Grorud-Colvert, Kirsten; Lester, Sarah E.; Airamé, Satie; Neeley, Elizabeth; Gaines, Steven D.

    2010-01-01

    As human impacts cause ecosystem-wide changes in the oceans, the need to protect and restore marine resources has led to increasing calls for and establishment of marine reserves. Scientific information about marine reserves has multiplied over the last decade, providing useful knowledge about this tool for resource users, managers, policy makers, and the general public. This information must be conveyed to nonscientists in a nontechnical, credible, and neutral format, but most scientists are not trained to communicate in this style or to develop effective strategies for sharing their scientific knowledge. Here, we present a case study from California, in which communicating scientific information during the process to establish marine reserves in the Channel Islands and along the California mainland coast expanded into an international communication effort. We discuss how to develop a strategy for communicating marine reserve science to diverse audiences and highlight the influence that effective science communication can have in discussions about marine management. PMID:20427745

  19. Receptive Audiences for Climate Change Education: Understanding Attitudes and Barriers

    Science.gov (United States)

    Kelly, L. D.; Luebke, J. F.; Clayton, S.; Saunders, C. D.; Matiasek, J.; Grajal, A.

    2012-12-01

    Much effort has been devoted to finding ways to explain climate change to uninterested audiences and encourage mitigation behaviors among dismissive audiences. Most approaches have focused on conveying information about climate change processes or threats. Here we report the results of a national survey designed to characterize the readiness of zoo and aquarium visitors to engage with the issue of climate change. Two survey forms, one focused primarily on attitudes (N=3,594) and another on behaviors (N=3,588), were administered concurrently in summer 2011 at 15 Association of Zoos and Aquariums accredited institutions. The attitudes survey used Global Warming's Six Americas segmentation protocols (climatechangecommunication.org) to compare climate change attitudes of zoo and aquarium visitors with the American public (Leiserowitz et al., 2011). Our results reveal that visitors are receptive audiences for climate change education and want to do more to address climate change. Even these favorable audiences, however, perceive barriers to engaging in the issue, signifying the importance of meeting the learning needs of those who acknowledge anthropogenic climate change, and not only of climate change 'deniers.' While 39% of the general public is 'concerned' or 'alarmed' about global warming, 64% of zoo and aquarium visitors fall into these two "Six Americas" segments. Visitors also differ from the national sample in key attitudinal characteristics related to global warming. For example, nearly two-thirds believe human actions are related to global warming, versus less than one-half of the general public; and approximately 60% think global warming will harm them personally, moderately or a great deal, versus less than 30% of the general public. Moreover, 69% of visitors would like to do more to address climate change. Despite zoo and aquarium visitors' awareness of climate change and motivation to address it, survey results indicate they experience barriers to

  20. Engaging Audiences in Planetary Science Through Visualizations

    Science.gov (United States)

    Shupla, C. B.; Mason, T.; Peticolas, L. M.; Hauck, K.

    2017-12-01

    One way to share compelling stories is through visuals. The Lunar and Planetary Institute (LPI), in collaboration with Laboratory for Atmospheric and Space Physics (LASP) and Space Science Laboratory at the University of California, Berkeley, has been working with planetary scientists to reach and engage audiences in their research through the use of visualizations. We will share how images and animations have been used in multiple mediums, including the planetarium, Science on a Sphere, the hyperwall, and within apps. Our objectives are to provide a tool that planetary scientists can use to tell their stories, as well as to increase audience awareness of and interest in planetary science. While scientists are involved in the selection of topics and the development of the visuals, LPI and partners seek to increase the planetary science community's awareness of these resources and their ability to incorporate them into their own public engagement efforts. This presentation will share our own resources and efforts, as well as the input received from scientists on how education and public engagement teams can best assist them in developing and using these resources, and disseminating them to both scientists and to informal science education venues.

  1. Digital TV, advertising and audience

    Directory of Open Access Journals (Sweden)

    Ângelo Cruz

    2011-04-01

    Full Text Available This article aims to analyze the advertisingsegment and their relationship with the development process of the digital television. We intent to observe the new perspectives of production and consumption of media. Among other things, that involves the issues of interactivity, the exhaustion of the traditional media models, and the relationship of the new media with the audience, considering the analysis of the tripod: digital television, advertising and audience. In Brazil, with the implementation of the Brazilian System of Digital Television (SBTVD, the problem takes bigger proportions, as a consequence of the possibility to issue and track down the digital content consumed. That happens as a consequence of the consumer ability to watch the program withor without the commercial break. At the current model of television, the public is the legitimizing factor: the broadcasters issues the public a ention asan instrument to obtain pecuniary rewarding of theadvertisers. That model constitutes itself as the main funding source of the channels and networks. On the one hand, digital television represents an advantage at the quality of picture and audio, multiplying the capacity to transmit television signals and to transport new features and services. On the other hand, it seems impossible to transform this industry without some reaction. The many interests involved constitute the main cause of that scenario: the agents interested in advertising are those concerned with the role of ideology, the support of capitalism and the industrial culture. Considering all these questions, it seems almost impossible to produce deep chances,contrary to the interests involved.

  2. Characterizing Health Information for Different Target Audiences.

    Science.gov (United States)

    Sun, Yueping; Hou, Zhen; Hou, Li; Li, Jiao

    2015-01-01

    Different groups of audiences in health care: health professionals and health consumers, each have different information needs. Health monographs targeting different audiences are created by leveraging readers' background knowledge. The NCI's Physician Data Query (PDQ®) Cancer Information Summaries provide parallel cancer information and education resources with different target audiences. In this paper, we used targeted audience-specific cancer information PDQs to measure characteristic differences on the element level between audiences. In addition, we compared vocabulary coverage. Results show a significant difference between the professional and patient version of cancer monographs in both content organization and vocabulary. This study provides a new view to assess targeted audience-specific health information, and helps editors to improve the quality and readability of health information.

  3. The science of science outreach: methods to maximise audience engagement

    Science.gov (United States)

    Adamson, Kathryn; Lane, Timothy

    2016-04-01

    Effective public engagement relies on a clear understanding of public audiences; their existing knowledge base and their learning preferences. Scientific content that is effective in academic spheres is not necessarily popular in the public domain. This may be due to content (e.g. beginner level to advanced terminology); presentation style (graphical, text, multimedia); audience demographic (children to adults); and entertainment value. Over the last few years, there has been a major expansion in the quantity and quality of science outreach material. For scientists, the production of outreach material, in any form, is the first giant leap to disseminating their knowledge to broader audiences. However, there is also a need to evaluate the performance of outreach material, so that its content and delivery style can be tailored and maximised for the target audience. We examine the Google Analytics data for climate science outreach website Climatica over a 12 month period in 2015. The site publishes regular posts, which take the form of short written articles, graphics, videos, or teaching resources, on all aspects of climate science. The site is publicised via social media including Twitter and Facebook. In particular, we assess website performance, in terms of website visits and post engagement. These are examined in the context of: post topic, post style, social media engagement, and the timing of post publication/advertisement. The findings of this investigation are used to explore audience preferences and mechanisms for future post development to maximise the use of this web resource.

  4. The Imagined Audience on Social Network Sites

    Directory of Open Access Journals (Sweden)

    Eden Litt

    2016-02-01

    Full Text Available When people construct and share posts on social network sites like Facebook and Twitter, whom do they imagine as their audience? How do users describe this imagined audience? Do they have a sub-audience in mind (e.g., “friends who like reality television”? Do they share more broadly and abstractly (e.g., “the public”? Do such imaginings fluctuate each time a person posts? Using a mixed-methods approach involving a 2-month-long diary study of 119 diverse American adults and their 1,200 social network site posts, supplemented with follow-up interviews (N = 30, this study explores the imagined audience on social network sites. The findings reveal that even though users often interacted with large diverse audiences as they posted, they coped by envisioning either very broad abstract imagined audiences or more targeted specific imagined audiences composed of personal ties, professional ties, communal ties, and/or phantasmal ties. When people had target imagined audiences in mind, they were most often homogeneous and composed of people’s friends and family. Users’ imaginings typically fluctuated among these audience types as they posted even though the potential audience as per their posts’ privacy settings often did not change. The findings provide a list of audience types, as well as detailed descriptions, examples, and frequencies on which future research can build. With people’s online presence playing an important role for their reputations, these findings provide more insight into for whom people are managing their privacy and whom they have in mind as they share.

  5. AIDS education for a low literate audience in Zambia.

    Science.gov (United States)

    Msimuko, A K

    1988-04-01

    A workshop funded by the USA Program for Appropriate Technology in Health (PATH) was an effort by Zambia toward prevention and control of AIDS. The lack of educational materials about AIDS for a low-literate audience was the major problem addressed by the workshop. Other problems include the lack of collaborative effort in the development of materials on AIDS, and the lack of skills needed in the development of such materials in Zambia. 1 of the objectives of the workshop was to launch the Planned Parenthood Association of Zambia's (PPAZ) materials development project. The scope of this project includes the production of educational materials on AIDS for low-literate audiences and a counseling handbook for family planning workers. Print materials should be simply written, using words, idioms, and graphics that are familiar to the target audience. Other workshop objectives included the establishment of collaborative relationships between organizations involved in existing AIDS educational activities in Zambia, and the development of practical skills needed to produce print materials. Education was identified as the most important strategy for the prevention and control of AIDS, and PPAZ should be the executing agency of the print materials project. Audience research, using focus group techniques, focus group discussions, behavioral messages, and pretesting of messages, should be the most effective means of reaching targeted audiences. PPAZ is contracted by PATH to begin development of educational materials, and 2 committees have formed to implement the project and to establish interagency collaboration. Audience research was begun between January and March of 1988, focusing on people's beliefs, practices, and ideas about AIDS. The final phase of the project will be the printing, distribution, and use of the AIDS materials and the training of family planning field workers in the proper use of these materials.

  6. Measuring and manipulating audiences : A personal reflection

    NARCIS (Netherlands)

    Bulterman, Dick C A

    2016-01-01

    Understanding the emotional reactions of audiences to a wide range of content types is an important area of research. In this article, I provide a personal reflection on various approaches to modeling, quantifying and understanding audience behavior based on a broad range of evaluation techniques.

  7. Rational Wizards: Audience Interpreters in French Television

    NARCIS (Netherlands)

    Bourdon, Jérôme; Méadel, Cécile

    2013-01-01

    abstractThis paper will tell the story of the smallgroup of people who, in France, have been in charge of the measurement and theappreciation of the audience of television, and had to invent audience research,to organize it and to communicate its results to "clients" whodepended on it much earlier

  8. Transnational television audiences and modes of engagement: studying audience engagement as a set of experiences

    DEFF Research Database (Denmark)

    Keinonen, Heidi; Jensen, Pia Majbritt; Esser, Andrea

    2018-01-01

    Audience engagement is attracting increasing attention in various academic disciplines. Recently, the industry- and technology-oriented conceptualizations of engagement have been challenged by a more audience-oriented understanding. This article aims at contributing to the development of a more...... nuanced audience-oriented approach. First, we make a theoretical argument by bringing various key theories together and, second, we present an empirical contribution by analysing audience engagement as a set of experiences. Our analysis builds on the empirical material produced by conducting two rounds...... and ritualistic engagement, ludic engagement. We also discovered that audiences at times get disengaged or opt to actively resist engagement....

  9. Open Interactivity: A Model for Audience Agency

    Directory of Open Access Journals (Sweden)

    Charlotte Gould

    2018-04-01

    Full Text Available Artists have increasingly acknowledged the role of the audience as collaborators both in the construction of meaning (Bathes, 1977, through subjective experience (Dewey, 1934 and in contributing to the creative act by externalising the work. (Duchamp Lucy Lippard identifies 1966-72 as a period where artists turned increasingly towards the audience, representing a "dematerialization of the art object" (Lippard, 1997 through "Happenings" and "Fluxus" movements. Digital media has facilitated this trajectory, implicit in the interactive computer interface (Manovich, 2005, but interactivity per se may offer no more than a series of choices put forward by the artist (Daniels, 2011. Interactivity represents interplay between artist and audience (Dinka, 1996 and is potentially a process of audience empowerment to offer agency, defined as real and creative choice (Browning, 1964. Public screen installation "Peoples Screen" Guangzhou, linking China to Perth Australia (Sermon & Gould, 2015 offered a partnership between artist and audience to co-create content though playful narratives and active engagement in a drama that unfolds using improvisation and play. Initially visitors enjoy observing the self on the screen but audiences quickly start to interact with the environment and other participants. Immersed in play they lose a sense of the self (Callois, 2011 and enter a virtual third space where possibilities for creativity and direction of play are limitless. The self becomes an avatar where the audience can inhabit "the other" thereby exploring alternative realities through ludic play, promoting tolerance and empathy and developing collective memory.

  10. Effects of Interactivity between Audience and Urban Advertisement

    Directory of Open Access Journals (Sweden)

    Mitra Manavirad

    2017-10-01

    Full Text Available Nowadays, advertisement plays an important and impressive role in our lives and we are witnessing different works in this field. The emergence of new technologies in this field has led to the arrival of a new style of advertising with different interactivity and administrative functions. Interactive advertising is considered as one of the most up to date urban advertising. With regard to the arrival of this new style of advertising and using them in different countries, this research investigates the effectiveness of an advertisement’s interaction with the audiences in urban advertising through a descriptive/analytical approach as well as field study with regard to the type of advertising usage including commercial, promotional, educational, social etc. It is assumed that an interactive advertising confronts the audience with many challenges and makes him from a static and watching audience to an actor and explorer audience. In such advertisements, the audience enters a path with interactivity where the advertisement guides him and audience responses positively to this action; after a simple activity and in some cases, he interacts and communicates with the advertisement just by passing by it. In interactivity advertisements in urban spaces, the artist pays much attention to audience participation for challenges or performing specific activity that will lead to a result. The use of interactive advertising in various forms such as billboards, stands, and advertisements at bus stops and so on has increased in recent years, developed countries, and countries that are more familiar to technologies. These works are considered a new step in the field of urban advertising. This research selects samples of using such creative advertisements, especially in commercial areas in different countries as well as Iran. It considers the producing method, ideation, and effectiveness of each in a specific period as well as their installation and commissioning

  11. Is it time to include point-of-care ultrasound in general surgery training? A review to stimulate discussion.

    Science.gov (United States)

    Mollenkopf, Maximilian; Tait, Noel

    2013-12-01

    Point-of-care ultrasound scanning or POCUS is a focused ultrasound (US) scan, performed by non-imaging clinicians during physical examination, an invasive procedure or surgery. As this technology becomes cheaper, smaller and easier to use, its scope for use by surgeons grows, a trend that may generate a gap between use and training. Opportunities for enhanced general surgery skill sets may be reduced unless consideration is given to inclusion of POCUS in general surgery training. To stimulate discussion regarding inclusion of POCUS in the general surgery curriculum; to resource this discussion with an overview of current trends and issues around POCUS; and to discuss concerns and controversies that may arise if POCUS was adopted into general surgery training. A literature search was performed using PUBMED, MEDLINE, Google and Google Scholar, using the terms 'ultrasound', 'point-of-care-ultrasound', 'bedside ultrasound', 'portable ultrasound' and 'hand-held ultrasound'. Literature, references and non-literature resources found were reviewed for relevance to US education in general surgery. Increasingly, medical students are graduating with basic POCUS skills. Specialty-specific uses of POCUS are proliferating. Training and assessment resources are not keeping up, in accessibility or standardization. A learned surgical college led training and accreditation process would require aligned education in anatomy and US technology and collaboration with the specialist imaging community to ensure appropriate standards are clarified and met. Research is also required into how general surgery trainees can best achieve and maintain POCUS competence. © 2013 Royal Australasian College of Surgeons.

  12. When do Logos Talk to their Audience?

    DEFF Research Database (Denmark)

    Kristensen, Tore; Gabrielsen, Gorm

    2015-01-01

    This study is based on two experiments where the ability of a new logo to reach and audience is explored. The approach is inspired by cybernetics and is based on measuring the variation of the reception of a logo seen just once. The variation is measured as the combined variation of between...... to the audience. A big variation within-subject means that the individual receives a varied, deep, and nuanced message. The ability to do this rests partly on the ability to activate competences and experiences from the past and thus making sense. The findings are that few logo elements are received by audiences...

  13. Engagement with physics across diverse festival audiences

    Science.gov (United States)

    Roche, Joseph; Stanley, Jessica; Davis, Nicola

    2016-07-01

    Science shows provide a method of introducing large public audiences to physics concepts in a nonformal learning environment. While these shows have the potential to provide novel means of educational engagement, it is often difficult to measure that engagement. We present a method of producing an interactive physics show that seeks to provide effective and measurable audience engagement. We share our results from piloting this method at a leading music and arts festival as well as a science festival. This method also facilitated the collection of opinions and feedback directly from the audience which helps explore the benefits and limitations of this type of nonformal engagement in physics education.

  14. F*** Yeah Fluid Dynamics: On science outreach and appealing to broad audiences

    Science.gov (United States)

    Sharp, Nicole

    2015-11-01

    Sharing scientific research with general audiences is important for scientists both in terms of educating the public and in pursuing funding opportunities. But it's not always apparent how to make a big splash. Over the past five years, fluid dynamics outreach blog FYFD has published more than 1300 articles and gained an audience of over 215,000 readers. The site appeals to a wide spectrum of readers in both age and field of study. This talk will utilize five years' worth of site content and reader feedback to examine what makes science appealing to general audiences and suggest methods researchers can use to shape their work's broader impact.

  15. Comorbid subjective health complaints in patients with sciatica: a prospective study including comparison with the general population.

    Science.gov (United States)

    Grøvle, Lars; Haugen, Anne J; Ihlebaek, Camilla M; Keller, Anne; Natvig, Bård; Brox, Jens I; Grotle, Margreth

    2011-06-01

    Chronic nonspecific low back pain is accompanied by high rates of comorbid mental and physical conditions. The aims of this study were to investigate if patients with specific back pain, that is, sciatica caused by lumbar herniation, report higher rates of subjective health complaints (SHCs) than the general population and if there is an association between change in sciatica symptoms and change in SHCs over a 12-month period. A multicenter cohort study of 466 sciatica patients was conducted with follow-up at 3 months and 1 year. Comorbid SHCs were measured by 27 items of the SHC inventory. Odds ratios (ORs) for each SHC were calculated with comparison to a general population sample (n=928) by logistic regression. The SHC number was calculated by summing all complaints present. At baseline, the ORs for reporting SHCs for the sciatica patients were significantly elevated in 15 of the 27 items with a mean (S.D.) SHC number of 7.5 (4.4), compared to 5.2 (4.4) in the general population (Psciatica, the SHC number was reduced to normal levels. Among those with persisting or worsening sciatica, the number increased to a level almost double that of the general population. Compared to the general population, the prevalence of subjective health complaints in sciatica is increased. During follow-up, the number of health complaints increased in patients with persisting or worsening sciatica. Copyright © 2010 Elsevier Inc. All rights reserved.

  16. Effective Climate Communication with Difficult Audiences

    Science.gov (United States)

    Denning, S.

    2015-12-01

    Climate communication is often fraught with ideological baggage ("noise") that makes it very difficult to connect to audiences. In these cases, it is helpful to use "best practices" known from other fields of communication. Engaging audiences with authenticity, using plain language, respecting cultural and political differences, and a sprinkling of humor can go a long way toward establishing a connection. It's important to avoid common but polarizing tropes from popular media, and often quite helpful to frame climate issues in novel or unexpected ways that cut across entrenched political discourse. Emerging social science research Beyond ideology, climate change is Simple, Serious, and Solvable. Effective communication of these three key ideas can succeed when the science argument is carefully framed to avoid attack of the audience's ethical identity. Simple arguments from common sense and everyday experience are more successful than data. Serious consequences to values that resonate with the audience can be avoided by solutions that don't threaten those values.

  17. The Disappearing Audience and Reflexive Visibility

    Directory of Open Access Journals (Sweden)

    Katerina Girginova

    2016-08-01

    Full Text Available Contrary to popular opinion and some academic writing that celebrates the renewed visibility of new media audiences, this essay argues that they are increasingly going into retreat. To understand how new media audiences “disappear” from view of one another, I borrow from Brighenti’s typology of visibility and develop the idea of “reflexive visibility.” The latter describes the ability to socially orient ourselves in a digital environment through the textual and contextual cues of others—an activity that is of utmost importance not only to researchers wishing to “see” various audiences but also for audiences writ large, wishing to know themselves.

  18. Journal "Kas Jauns": audience uses and gratifications

    OpenAIRE

    Mehtijeva, Jekaterina

    2012-01-01

    The goal of barchelors work „Journal "Kas Jauns": audience uses and gratifications” is to analize and define what are the main readers needs and to what extenct these needs are being satisfied. As well as to define readers habits In the theoretical part the definition of audience is provided as well, as breakdown of the main readers expectations in respect of the theory of media uses and gratification. In order to appropriately analyze the theory behind these Academic thesis the magazine "...

  19. Media brand loyalty through online audience integration?

    OpenAIRE

    Lischka, Juliane A

    2015-01-01

    This chapter discusses the question whether audience members become loyal toward a media brand when sharing, liking or commenting on online media content – or are loyal readers more inclined to write comments on online articles or to like and share them? The aim is to answer this chicken-egg causality dilemma on the audience integration-loyalty relation on a theoretical basis. Therefore, the concept of attitude-behavior consistency, the theory of reasoned action, involvement theory, uses and ...

  20. Narrative Writing in Digital Formats: Interpreting the Impact of Audience

    Directory of Open Access Journals (Sweden)

    Lawrence Joshua Fahey

    2015-12-01

    Full Text Available Digital writing has enabled students to write for a variety of authentic audiences, both in and out of the classroom. As they consider audience, students shoulder a cognitive burden that they must juggle in addition to the task of composition. At the same time, writing provides students with opportunities to craft and express their identities. The ways that identity formation and cognitive load intersect may be particularly complex in digital, online writing environments, as students gain the ability to share and receive feedback from global and local audiences. In this counterbalanced experimental study, 86 seventh- and eighth-grade students responded to two narrative prompts. One prompt was written for the teacher and the other was written for the teacher and peers in an online forum. We examined student writing fluency, mechanical errors, academic word use, and setting. Students were found to be more likely to set narratives in private settings when writing for an audience that included peers. We discuss this finding from cognitive and sociocultural perspectives and how it might inform networked communication research.

  1. An Asset Pricing Approach to Testing General Term Structure Models including Heath-Jarrow-Morton Specifications and Affine Subclasses

    DEFF Research Database (Denmark)

    Christensen, Bent Jesper; van der Wel, Michel

    of the risk premium is associated with the slope factor, and individual risk prices depend on own past values, factor realizations, and past values of other risk prices, and are significantly related to the output gap, consumption, and the equity risk price. The absence of arbitrage opportunities is strongly...... is tested, but in addition to the standard bilinear term in factor loadings and market prices of risk, the relevant mean restriction in the term structure case involves an additional nonlinear (quadratic) term in factor loadings. We estimate our general model using likelihood-based dynamic factor model...... techniques for a variety of volatility factors, and implement the relevant likelihood ratio tests. Our factor model estimates are similar across a general state space implementation and an alternative robust two-step principal components approach. The evidence favors time-varying market prices of risk. Most...

  2. Identifying like-minded audiences for global warming public engagement campaigns: an audience segmentation analysis and tool development.

    Directory of Open Access Journals (Sweden)

    Edward W Maibach

    2011-03-01

    Full Text Available Achieving national reductions in greenhouse gas emissions will require public support for climate and energy policies and changes in population behaviors. Audience segmentation--a process of identifying coherent groups within a population--can be used to improve the effectiveness of public engagement campaigns.In Fall 2008, we conducted a nationally representative survey of American adults (n = 2,164 to identify audience segments for global warming public engagement campaigns. By subjecting multiple measures of global warming beliefs, behaviors, policy preferences, and issue engagement to latent class analysis, we identified six distinct segments ranging in size from 7 to 33% of the population. These six segments formed a continuum, from a segment of people who were highly worried, involved and supportive of policy responses (18%, to a segment of people who were completely unconcerned and strongly opposed to policy responses (7%. Three of the segments (totaling 70% were to varying degrees concerned about global warming and supportive of policy responses, two (totaling 18% were unsupportive, and one was largely disengaged (12%, having paid little attention to the issue. Certain behaviors and policy preferences varied greatly across these audiences, while others did not. Using discriminant analysis, we subsequently developed 36-item and 15-item instruments that can be used to categorize respondents with 91% and 84% accuracy, respectively.In late 2008, Americans supported a broad range of policies and personal actions to reduce global warming, although there was wide variation among the six identified audiences. To enhance the impact of campaigns, government agencies, non-profit organizations, and businesses seeking to engage the public can selectively target one or more of these audiences rather than address an undifferentiated general population. Our screening instruments are available to assist in that process.

  3. Identifying like-minded audiences for global warming public engagement campaigns: an audience segmentation analysis and tool development.

    Science.gov (United States)

    Maibach, Edward W; Leiserowitz, Anthony; Roser-Renouf, Connie; Mertz, C K

    2011-03-10

    Achieving national reductions in greenhouse gas emissions will require public support for climate and energy policies and changes in population behaviors. Audience segmentation--a process of identifying coherent groups within a population--can be used to improve the effectiveness of public engagement campaigns. In Fall 2008, we conducted a nationally representative survey of American adults (n = 2,164) to identify audience segments for global warming public engagement campaigns. By subjecting multiple measures of global warming beliefs, behaviors, policy preferences, and issue engagement to latent class analysis, we identified six distinct segments ranging in size from 7 to 33% of the population. These six segments formed a continuum, from a segment of people who were highly worried, involved and supportive of policy responses (18%), to a segment of people who were completely unconcerned and strongly opposed to policy responses (7%). Three of the segments (totaling 70%) were to varying degrees concerned about global warming and supportive of policy responses, two (totaling 18%) were unsupportive, and one was largely disengaged (12%), having paid little attention to the issue. Certain behaviors and policy preferences varied greatly across these audiences, while others did not. Using discriminant analysis, we subsequently developed 36-item and 15-item instruments that can be used to categorize respondents with 91% and 84% accuracy, respectively. In late 2008, Americans supported a broad range of policies and personal actions to reduce global warming, although there was wide variation among the six identified audiences. To enhance the impact of campaigns, government agencies, non-profit organizations, and businesses seeking to engage the public can selectively target one or more of these audiences rather than address an undifferentiated general population. Our screening instruments are available to assist in that process.

  4. Identifying Like-Minded Audiences for Global Warming Public Engagement Campaigns: An Audience Segmentation Analysis and Tool Development

    Science.gov (United States)

    Maibach, Edward W.; Leiserowitz, Anthony; Roser-Renouf, Connie; Mertz, C. K.

    2011-01-01

    Background Achieving national reductions in greenhouse gas emissions will require public support for climate and energy policies and changes in population behaviors. Audience segmentation – a process of identifying coherent groups within a population – can be used to improve the effectiveness of public engagement campaigns. Methodology/Principal Findings In Fall 2008, we conducted a nationally representative survey of American adults (n = 2,164) to identify audience segments for global warming public engagement campaigns. By subjecting multiple measures of global warming beliefs, behaviors, policy preferences, and issue engagement to latent class analysis, we identified six distinct segments ranging in size from 7 to 33% of the population. These six segments formed a continuum, from a segment of people who were highly worried, involved and supportive of policy responses (18%), to a segment of people who were completely unconcerned and strongly opposed to policy responses (7%). Three of the segments (totaling 70%) were to varying degrees concerned about global warming and supportive of policy responses, two (totaling 18%) were unsupportive, and one was largely disengaged (12%), having paid little attention to the issue. Certain behaviors and policy preferences varied greatly across these audiences, while others did not. Using discriminant analysis, we subsequently developed 36-item and 15-item instruments that can be used to categorize respondents with 91% and 84% accuracy, respectively. Conclusions/Significance In late 2008, Americans supported a broad range of policies and personal actions to reduce global warming, although there was wide variation among the six identified audiences. To enhance the impact of campaigns, government agencies, non-profit organizations, and businesses seeking to engage the public can selectively target one or more of these audiences rather than address an undifferentiated general population. Our screening instruments are

  5. Teaching Audience Adaptation Using Connected Presentations and Teamwork

    Science.gov (United States)

    Opt, Susan K.

    2017-01-01

    Courses: Introduction to Communication, Public Speaking, Persuasion, Business Communication. Objective: This activity increases students' understanding of audience adaptation and improves their ability to adapt presentations to specific audiences.

  6. Engaging Strangeness in the Art Museum: an audience development strategy

    Directory of Open Access Journals (Sweden)

    Jane Deeth

    2012-03-01

    Full Text Available What is the public art museum’s role in enhancing hesitant viewers’ engagement with contemporary art, especially its more challenging and conceptual aspects? In considering this question, the notion that contemporary art is too difficult for general audiences to engage with directly is refuted. It is suggested that the capacity for viewers to make sense of contemporary art, understood as the discursive practices that have come to the fore since the 1960s, is hindered not by the art but by the art theory that hesitant viewers employ. As representational and formalist aesthetic codes remain the dominant modes of responding to art, for the art museum to become more inclusive, there needs a greater emphasis on discursive approaches to experiencing art. From an examination of claims made across disciplines that advocate discursive practice, including George Hein’s constructivist museum, Helen Illeris’s performative museum and Jacques Lacan’s psychoanalytic conversation, a strategy for the enhancement of the experience of contemporary art for the hesitant or disconnected viewer is proposed that involves reorienting the role of the public art museum from expert speaker to expert listener.

  7. Characterizing and reaching high-risk drinkers using audience segmentation.

    Science.gov (United States)

    Moss, Howard B; Kirby, Susan D; Donodeo, Fred

    2009-08-01

    Market or audience segmentation is widely used in social marketing efforts to help planners identify segments of a population to target for tailored program interventions. Market-based segments are typically defined by behaviors, attitudes, knowledge, opinions, or lifestyles. They are more helpful to health communication and marketing planning than epidemiologically defined groups because market-based segments are similar in respect to how they behave or might react to marketing and communication efforts. However, market segmentation has rarely been used in alcohol research. As an illustration of its utility, we employed commercial data that describes the sociodemographic characteristics of high-risk drinkers as an audience segment, including where they tend to live, lifestyles, interests, consumer behaviors, alcohol consumption behaviors, other health-related behaviors, and cultural values. Such information can be extremely valuable in targeting and planning public health campaigns, targeted mailings, prevention interventions, and research efforts. We described the results of a segmentation analysis of those individuals who self-reported to consume 5 or more drinks per drinking episode at least twice in the last 30 days. The study used the proprietary PRIZM (Claritas, Inc., San Diego, CA) audience segmentation database merged with the Center for Disease Control and Prevention's (CDC) Behavioral Risk Factor Surveillance System (BRFSS) database. The top 10 of the 66 PRIZM audience segments for this risky drinking pattern are described. For five of these segments we provided additional in-depth details about consumer behavior and the estimates of the market areas where these risky drinkers resided. The top 10 audience segments (PRIZM clusters) most likely to engage in high-risk drinking are described. The cluster with the highest concentration of binge-drinking behavior is referred to as the "Cyber Millenials." This cluster is characterized as "the nation's tech

  8. Radiation protection in the diagnostic radiology. General viewpoint including CT; Strahlenschutz in der diagnostischen Radiologie. Allgemeine Sichtweise einschliesslich CT

    Energy Technology Data Exchange (ETDEWEB)

    Kroepil, Patric [Universitaetsklinikum Duesseldorf (Germany). Inst. fuer Diagnostische und Interventionelle Radiologie

    2017-07-01

    Radiation protection in radiology has received public attention due to reports in the media on radiation hazards due to CT. The contribution covers the issues radiation protection in radiology, including the documentation of dose information, the responsibility of radiologists for their patients, new developments with respect to dose intensive CT and the changes due to the new radiation protection law.

  9. Study Modules for Calculus-Based General Physics. [Includes Modules 38-40: Optical Instruments; Diffraction; and Alternating Current Circuits].

    Science.gov (United States)

    Fuller, Robert G., Ed.; And Others

    This is part of a series of 42 Calculus Based Physics (CBP) modules totaling about 1,000 pages. The modules include study guides, practice tests, and mastery tests for a full-year individualized course in calculus-based physics based on the Personalized System of Instruction (PSI). The units are not intended to be used without outside materials;…

  10. Study Modules for Calculus-Based General Physics. [Includes Modules 41 and 42: Lenses and Mirrors; Relativity; and Appendix].

    Science.gov (United States)

    Fuller, Robert G., Ed.; And Others

    This is part of a series of 42 Calculus Based Physics (CBP) modules totaling about 1,000 pages. The modules include study guides, practice tests, and mastery tests for a full-year individualized course in calculus-based physics based on the Personalized System of Instruction (PSI). The units are not intended to be used without outside materials;…

  11. Study Modules for Calculus-Based General Physics. [Includes Modules 6 and 7: Work and Energy; Applications of Newton's Laws].

    Science.gov (United States)

    Fuller, Robert G., Ed.; And Others

    This is part of a series of 42 Calculus Based Physics (CBP) modules totaling about 1,000 pages. The modules include study guides, practice tests, and mastery tests for a full-year individualized course in calculus-based physics based on the Personalized System of Instruction (PSI). The units are not intended to be used without outside materials;…

  12. Study Modules for Calculus-Based General Physics. [Includes Modules 3-5: Planar Motion; Newton's Laws; and Vector Multiplication].

    Science.gov (United States)

    Fuller, Robert G., Ed.; And Others

    This is part of a series of 42 Calculus Based Physics (CBP) modules totaling about 1,000 pages. The modules include study guides, practice tests, and mastery tests for a full-year individualized course in calculus-based physics based on the Personalized System of Instruction (PSI). The units are not intended to be used without outside materials;…

  13. Study Modules for Calculus-Based General Physics. [Includes Modules 24-26: Electric Potential; Ohm's Law; and Capacitors].

    Science.gov (United States)

    Fuller, Robert G., Ed.; And Others

    This is part of a series of 42 Calculus Based Physics (CBP) modules totaling about 1,000 pages. The modules include study guides, practice tests, and mastery tests for a full-year individualized course in calculus-based physics based on the Personalized System of Instruction (PSI). The units are not intended to be used without outside materials;…

  14. The influence of an audience response system on knowledge retention: an application to resident education.

    Science.gov (United States)

    Pradhan, Archana; Sparano, Dina; Ananth, Cande V

    2005-11-01

    The purpose of the study was to compare delivery methods of lecture material regarding contraceptive options by either traditional or interactive lecture style with the use of an audience response system with obstetrics and gynecology residents. A prospective, randomized controlled trial that included 17 obstetrics and gynecology residents was conducted. Group differences and comparison of pre/posttest scores to evaluate efficacy of lecture styles were performed with the Student t test. Each participant completed an evaluation to assess usefulness of the audience response system. Residents who received audience response system interactive lectures showed a 21% improvement between pretest and posttest scores; residents who received the standard lecture demonstrated a 2% improvement (P = .018). The evaluation survey showed that 82% of residents thought that the audience response system was a helpful learning aid. The results of this randomized controlled trial demonstrate the effectiveness of audience response system for knowledge retention, which suggests that it may be an efficient teaching tool for residency education.

  15. Experiences of faculty and students using an audience response system in the classroom.

    Science.gov (United States)

    Thomas, Christine M; Monturo, Cheryl; Conroy, Katherine

    2011-07-01

    The advent of innovative technologies, such as the audience response system, provides an opportunity to engage students and enhance learning. Based on their experiences, three nursing faculty evaluated the use of an audience response system in four distinct nursing courses through the use of informal survey results. When using the audience response system, the faculty experienced an increased perception of student attentiveness and engagement, high level of class attendance, and enhanced learning. Faculty feelings were mixed concerning the burden in adapting to increased classroom time and increased preparation time. Students' perception of the value of audience response system use was mostly positive, except when responses were included as part of the grade. The majority of the students indicated that use of the audience response system enhanced learning and was a helpful learning method when used with NCLEX-style questions. Overall, faculty believed that the benefits of student engagement and enhanced learning outweighed the burdens of incorporating this new technology in the classroom.

  16. TV Audience Measurement with Big Data.

    Science.gov (United States)

    Hill, Shawndra

    2014-06-01

    TV audience measurement involves estimating the number of viewers tuned into a TV show at any given time as well as their demographics. First introduced shortly after commercial television broadcasting began in the late 1940s, audience measurement allowed the business of television to flourish by offering networks a way to quantify the monetary value of TV audiences for advertisers, who pay for the estimated number of eyeballs watching during commercials. The first measurement techniques suffered from multiple limitations because reliable, large-scale data were costly to acquire. Yet despite these limitations, measurement standards remained largely unchanged for decades until devices such as cable boxes, video-on-demand boxes, and cell phones, as well as web apps, Internet browser clicks, web queries, and social media activity, resulted in an explosion of digitally available data. TV viewers now leave digital traces that can be used to track almost every aspect of their daily lives, allowing the potential for large-scale aggregation across data sources for individual users and groups and enabling the tracking of more people on more dimensions for more shows. Data are now more comprehensive, available in real time, and cheaper to acquire, enabling accurate and fine-grained TV audience measurement. In this article, I discuss the evolution of audience measurement and what the recent data explosion means for the TV industry and academic research.

  17. Building the Bridge to Help Engage your Audience to your Science and Mission

    Science.gov (United States)

    Yuen, K.

    2014-12-01

    When we talk about NASA and how NASA is contributing to societal benefits, such as education, what do we really mean? How do we know that we are doing something right? And how do we know that we are making a difference? With just over a dozen NASA Earth remote sensing missions flying, NASA is providing remote sensing data on a daily basis, where the data and information can contribute to the relevancy of science in our daily lives and bring perspective to common knowledge. To date, we are seeing a widening gap in the general awareness and understanding of the basic science and concepts among the formal and informal audiences. At a time when we are discovering and understanding more about our home planet, using cutting edge technologies that should inspire people, we have also discovered that we have estranged a generation of potentital users. The reality is that NASA data is being used by a relatively small group of people and they are nearly all scientists. Even when we "collaborate" with other federal agencies or universities, the actual work and impact remains on a scale that is only statistically significant. This is a far cry from being socially significant. There are key factors that are essential for success in communicating and working with both the technical and less technical audiences; they are the foundation to bridging the audience gaps and ultimately, truly engaging them. We need to show that the content is important and meaningful in our everyday lives by appealing to the audiences' sensibilities, packaging the content in a format that will be used by the audience, and we need to encourage and support people to create and innovate with this data and information. When you come right down to it, NASA is still the only agency that is continually putting up the new technologies, enabling and maintaining that crucial data flow, and supporting the umbilical cord of global data sets to the science community world-wide. But times have changed. It is not

  18. Application of the nuclear field theory to monopole interactions which include all the vertices of a general force

    International Nuclear Information System (INIS)

    Bes, D.R.; Dussel, G.G.; Liotta, R.J.; Sofia, H.M.; Broglia, R.A.

    1976-01-01

    The field treatment is applied to the monopole pairing and monopole particle-hole interactions in a two-level model. All the vertices of realistic interactions appear, and the problems treated here have most of the complexities of real nuclei. Yet, the model remains sufficiently simple, so that a close comparison with the results of a (conventional) treatment in which only the fermion degrees of freedom are considered is possible. The applicability to actual physical situations appears to be feasible, both for schematic or realistic forces. The advantage of including the exchange components of the interaction in the construction of the phonon is discussed. (Auth.)

  19. Audience studies 2.0: on the theory, politics and method of qualitative audience research

    NARCIS (Netherlands)

    Hermes, J.

    2009-01-01

    Audience research, this paper suggests, is an excellent field to test the claims of Media Studies 2.0. Moreover, 2.0 claims are a good means to review qualitative audience research itself too. Working from a broad strokes analysis of the theory, politics and method of interpretative research with

  20. Flipping the Audience Script: An Activity That Integrates Research and Audience Analysis

    Science.gov (United States)

    Lam, Chris; Hannah, Mark A.

    2016-01-01

    This article describes a flipped classroom activity that requires students to integrate research and audience analysis. The activity uses Twitter as a data source. In the activity, students identify a sample, collect customer tweets, and analyze the language of the tweets in an effort to construct knowledge about an audience's values, needs, and…

  1. Food in film : a study on audience reception

    OpenAIRE

    Civelek, Ece Simin

    2012-01-01

    Ankara : The Department of Communication and Design, İhsan Doğramacı Bilkent University, 2012. Thesis (Master's) -- Bilkent University, 2012. Includes bibliographical references leaves 140-149. This study intends to analyze audience reception of foodstuff and related practices in films. In the study foodstuff and related practices are taken into consideration as a powerful semiotic system and in that respect are evaluated as an important property of filmic narration. Study e...

  2. The design of virtual audiences: Noticeable and recognizable behavioral styles

    NARCIS (Netherlands)

    Kang, N.; Brinkman, W.P.; Birna Van Riemsdijk, M.; Neerincx, M.

    2016-01-01

    Expressive virtual audiences are used in scientific research, psychotherapy, and training. To create an expressive virtual audience, developers need to know how specific audience behaviors are associated with certain characteristics of an audience, such as attitude, and how well people can recognize

  3. The Disappearing Audience and Reflexive Visibility

    OpenAIRE

    Katerina Girginova

    2016-01-01

    Contrary to popular opinion and some academic writing that celebrates the renewed visibility of new media audiences, this essay argues that they are increasingly going into retreat. To understand how new media audiences “disappear” from view of one another, I borrow from Brighenti’s typology of visibility and develop the idea of “reflexive visibility.” The latter describes the ability to socially orient ourselves in a digital environment through the textual and contextual cues of others—an ac...

  4. Extending IPY Data to a Wider Audience

    Science.gov (United States)

    Turrin, M.; Bell, R. E.; Pfirman, S. L.

    2010-12-01

    Perhaps the most significant IPY contribution to science education was the vast amount of data collected at the polar-regions on Earth systems and processes that was made immediately available to teachers and curriculum developers. Supplementing textbooks with the Internet as an education partner, allowed participating teachers to transform science education through: their use of current data as an integral component of their classroom teaching; their training of students to seek out data as evidence of Earth processes; and their instruction to students on how to validate sources and uses of data. Yet, for every teacher and student who has been part of this successful IPY outreach there are many more who have not been reached, don’t know how to include polar science into their coursework, or don’t comfortably work with data. Our experience with data education projects suggests that to reach the next round of students, teachers, educators and the wider adult population we need to translate this data so it is accessible through carefully constructed activities, simulations, and games. In addition we need to actively seek new partnership and outlet opportunities. The collected measurements tell us that our poles are warming on a human timescale. Using data to tell the story, the unambiguous signal of warming makes it accessible to a much broader audience. Our experience has shown that, for a novice population working with data, the educational effectiveness is significantly enhanced when the signal in the data is strong and the Earth processes are clear. Building upon IPY data and resources, focusing on the Earth’s changing climate, and working with partnerships developed over the last two years, Lamont has put together several new education and outreach collaborations. Our goal is to reach new audiences through: 1) Inventorying, Assessing and Planning - Through an NSF planning grant we are leveraging IPY connections and findings in a Polar Climate Education

  5. Audience development and its blind spot

    DEFF Research Database (Denmark)

    Lindelof, Anja Mølle

    2015-01-01

    The term ‘audience development’ addresses current dilemmas in publicly funded arts institutions. It is increasingly deployed in cultural policies and insti- tutional practices in the Nordic countries, and the article provides a critical dis- cussion of the term. The article argues that the discou...

  6. The Audience of One: In Weakness, Strength.

    Science.gov (United States)

    Seymour, Thom

    1981-01-01

    Two approaches to the teaching of composition at the college level have evolved: concern with correctness and concern with expression. If the place of the audience in written communication is emphasized, it will be easier to make students see the difference between self-expression and self-indulgence. (MLW)

  7. Mirror Your Audience's Attitude: A Global Profile.

    Science.gov (United States)

    Meussling, Vonne

    Recent advertising research has suggested that to gain initial entry into and retain continual success with a targeted audience of consumers, it is wise to mirror the attitudes and desires of those consumers. This has proven effective in the United States, where companies such as Chevrolet, Levi Strauss, and Coca-Cola have successfully catered to…

  8. Conditioning audience patronage using subject matters in ...

    African Journals Online (AJOL)

    Conditioning audience patronage using subject matters in Nollywood films: the example of 30 days in Atlanta. ... Abstract. Films are subject-based and when producers set out to communicate their viewpoints, some do it flamboyantly while others take the subtle path. Unlike live theatre before it, the possibility of a virile spiral ...

  9. Language, gay pornography, and audience reception.

    Science.gov (United States)

    Leap, William L

    2011-01-01

    Erotic imagery is an important component of gay pornographic cinema, particularly, where work of audience reception is concerned. However, to assume the audience engagement with the films is limited solely to the erotic realm is to underestimate the workings of ideological power in the context and aftermath of reception. For example, the director of the film under discussion here (Men of Israel; Lucas, 2009b) intended to present an erotic celebration of the nation-state. Yet, most viewers ignore the particulars of context in their comments about audience reception, placing the "Israeli" narrative within a broader framework, using transnational rather than film-specific criteria to guide their "reading" of the Israeli-centered narrative. This article uses as its entry point the language that viewers employ when describing their reactions to Men of Israel on a gay video club's Web site; this article shows how the work of audience reception may draw attention to a film's erotic details while invoking social and political messages that completely reframe the film's erotic narrative.

  10. Engagement with Physics across Diverse Festival Audiences

    Science.gov (United States)

    Roche, Joseph; Stanley, Jessica; Davis, Nicola

    2016-01-01

    Science shows provide a method of introducing large public audiences to physics concepts in a nonformal learning environment. While these shows have the potential to provide novel means of educational engagement, it is often difficult to measure that engagement. We present a method of producing an interactive physics show that seeks to provide…

  11. Audiences for the Theory of Multiple Intelligences

    Science.gov (United States)

    Gardner, Howard

    2004-01-01

    In his closing comments, Howard Gardner discusses the various audiences that have emerged over the years for the theory of multiple intelligences. Under that rubric, he places the various papers in this issue and speculates about future lines of work on MI theory.

  12. Towards Biometric Assessment of Audience Affect

    DEFF Research Database (Denmark)

    Lyng Wieland, Jakob; Larsen, Lars Bo; Laursen, Jeanette Kølbæk

    2016-01-01

    This paper investigates how reliable affective responses can be obtained using objective biometric measures for media audience research. We use Galvanic Skin Response (GSR) to detect sixteen respondents’ arousal levels and as an objective measure to show how self- reporting disrupts the experience...

  13. Expanding the Audience for the Performing Arts.

    Science.gov (United States)

    Andreasen, Alan R.

    Becoming involved in the arts is a process that involves movement through several stages, from disinterest to active attendance at and enthusiasm for performing arts events. Since target consumers at any time will differ in their placement on this continuum, marketing programs to expand arts audiences must first identify where each target segment…

  14. Systems Analysis and Design: Know Your Audience

    Science.gov (United States)

    Reinicke, Bryan A.

    2012-01-01

    Systems analysis and design (SAD) classes are required in both Information Systems and Accounting programs, but these audiences have very different needs for these skills. This article will review the requirements for SAD within each of these disciplines and compare and contrast the different requirements for teaching systems analysis and design…

  15. Audience Perception of Effective Communication in Nigerian Paintings

    Directory of Open Access Journals (Sweden)

    Johnson Adelani Abodunrin

    2017-01-01

    Full Text Available Artists in Nigeria perceived effective communication differently irrespective of the socio-economic status.Communication effectiveness depends largely on the understanding of the message being passed between a sender and a receiver. Painting has been used over time to express emotion and feeling to the perceiving audience. The study is audience’s perception of communication in Nigeria painting and how it varies with the socio-economic characteristics such as age, education, gender, and being professional artist or art lovers. Questionnaires were distributed and administered to examine how the status of the art audience makes or mars effective communication in painting. The inferential statistics that were employed include “chi-square test” to test the relationship between different variables. The data were taken in ordinal form using Likert’s scale, and transformed into interval data. This was done by attaching statistical weights to the responses in the order of importance which were summed up for the parametric testing. Findings show that gender factor has nothing to do with the understanding of paintings. Also, the level of education obtained by the audience does not have much to do with understanding of contemporary Nigerian painting but a better exposure to the issue concerning the stylistic development of Nigerian painting. Art practitioners must adequately be guided on stylistic trend in painting, art education should be more intensified in educational curriculum in Nigeria. The paper concludes that audience requires a better exposure to the issues concerning the stylistic development of Nigerian painting for effective communication to take place.

  16. Among the Authentic Audience: Young Adults' Perceptions and Responses to Youth as Scientists

    Science.gov (United States)

    Patchen, Amie K.

    Lifelong science learning is important for making informed decisions on science topics, and there is a need to engage broader and more diverse audiences with science. One opportunity for engagement occurs when students share science topics with a public audience. Research indicates this interaction can have benefits for students, but little is known about the impact it may have on audience members’ thoughts about science. Youth are different from typical sources of science information, and may elicit different reactions. This dissertation examines the impact youth sources may have on adults’ perceptions of and responses to science topics. Young adults (N = 399) were randomly assigned to one of two scenarios. Both scenarios stated two individuals would describe research they had done about local air quality on the news. One scenario identified the individuals as local high school students, and the other as research scientists from a local institution. Dependent variables included perceptions of the warmth and competence of the presenters, expectations of the quality of the information they would share, willingness to take action based on that information, and general trust in scientists. A subset of participants (N=22) was selected for cognitive interviews and asked to explain the thoughts that influenced their survey responses. Results showed multiple reactions to the scenario. Three groups were identified in the perceptions data: one expressed trust in the presenters, one expressed skepticism, and one based their perceptions on personal experiences doing science. Participants said intertwined thoughts about trust in scientists and assumptions about the presenters’ intentions influenced perceptions, with an overall assumption that youth would have good intentions while adults might not. Participants did not appear to separate their expectations of the information from the people who would share it. However, their willingness to take action was related to the

  17. Engaging Latino audiences in informal science education

    Science.gov (United States)

    Bonfield, Susan B.

    Environment for the Americas (EFTA), a non-profit organization, developed a four-year research project to establish a baseline for Latino participation and to identify practical tools that would enable educators to overcome barriers to Latino participation in informal science education (ISE). Its national scope and broad suite of governmental and non-governmental, Latino and non-Latino partners ensured that surveys and interviews conducted in Latino communities reflected the cosmopolitan nature of the factors that influence participation in ISE programs. Information about economic and education levels, country of origin, language, length of residence in the US, and perceptions of natural areas combined with existing demographic information at six study sites and one control site provided a broader understanding of Latino communities. The project team's ability to work effectively in these communities was strengthened by the involvement of native, Spanish-speaking Latino interns in the National Park Service's Park Flight Migratory Bird Program. The project also went beyond data gathering by identifying key measures to improve participation in ISE and implementing these measures at established informal science education programs, such as International Migratory Bird Day, to determine effectiveness. The goals of Engaging Latino Audiences in Informal Science Education (ISE) were to 1) identify and reduce the barriers to Latino participation in informal science education; 2) provide effective tools to assist educators in connecting Latino families with science education, and 3) broadly disseminate these tools to agencies and organizations challenged to engage this audience in informal science education (ISE). The results answer questions and provide solutions to a challenge experienced by parks, refuges, nature centers, and other informal science education sites across the US. Key findings from this research documented low participation rates in ISE by Latinos, and that

  18. Multimedia Astronomy Communication: Effectively Communicate Astronomy to the Desired Audience

    Science.gov (United States)

    Star Cartier, Kimberly Michelle; Wright, Jason

    2017-01-01

    A fundamental aspect of our jobs as scientists is communicating our work to others. In this, the field of astronomy holds the double-edged sword of ubiquitous fascination: the topic has been of interest to nearly the entire global population at some point in their lives, yet the learning curve is steep within any subfield and rife with difficult-to-synthesize details. Compounding this issue is the ever-expanding array of methods to reach people in today's Communications Era. Each communication medium has its own strengths and weaknesses, is appropriate in different situations, and requires its own specific skillset in order to maximize its functionality. Despite this, little attention is given to training astronomers in effective communication techniques, often relying on newcomers to simply pick up the ability by mimicking others and assuming that a firm grasp on the subject matter will make up for deficiencies in communication theory. This can restrict astronomers to a narrow set of communication methods, harming both the communicators and the audience who may struggle to access the information through those media.Whether writing a research paper to academic peers or giving an astronomy talk to a pubic audience, successfully communicating a scientific message requires more than just an expert grasp on the topic. A communicator must understand the makeup and prior knowledge of the desired audience, be able to break down the salient points of the topic into pieces that audience can digest, select and maximize upon a medium to deliver the message, and frame the message in a way that hooks the audience and compels further interest. In this work we synthesize the requirements of effective astronomy communication into a few key questions that every communicator needs to answer. We then discuss some of the most common media currently used to communicate astronomy, give both effective and poor examples of utilizing these media to communicate astronomy, and provide key

  19. Message Design and Audience Engagement with Tobacco Prevention Posts on Social Media.

    Science.gov (United States)

    Strekalova, Yulia A; Damiani, Rachel E

    2018-06-01

    Understanding the appropriate medium to communicate health promotion messages is vital for improving personal and societal health. As increasingly more people utilize social media for health information, public health practitioners use these platforms to engage an existing audience in health promotion messages. In this study, the relational framing theory was used as a lens for studying how message framing may influence social media audience engagement. Specifically, we assessed how posts from Tobacco Free Florida's Facebook page were framed as either dominant-submissive or affiliate-disaffiliate to an implied audience of either smokers, nonsmokers, active quitters, or a mixed audience, and the extent to which a direct call for engagement, in terms of a request to comment, like, or share the post, was used for audience engagement. A three-way interaction for the level of engagement through comments was significant, F(3217) = 7.11, p social media. Implied audiences of Tobacco Free Florida's posts included smokers, those who are trying to quit, and nonsmokers as health promotion can be targeted at the individual's health, social support infrastructure, or the well-being of the society, and implications for strategic message design and audience targeting are discussed.

  20. Update of strategies to translate evidence from cochrane musculoskeletal group systematic reviews for use by various audiences.

    Science.gov (United States)

    Rader, Tamara; Pardo Pardo, Jordi; Stacey, Dawn; Ghogomu, Elizabeth; Maxwell, Lara J; Welch, Vivian A; Singh, Jasvinder A; Buchbinder, Rachelle; Légaré, France; Santesso, Nancy; Toupin April, Karine; O'Connor, Annette M; Wells, George A; Winzenberg, Tania M; Johnston, Renea; Tugwell, Peter

    2014-02-01

    For rheumatology research to have a real influence on health and well-being, evidence must be tailored to inform the decisions of various audiences. The Cochrane Musculoskeletal Group (CMSG), one of 53 groups of the not-for-profit international Cochrane Collaboration, prepares, maintains, and disseminates systematic reviews of treatments for musculoskeletal diseases. While systematic reviews provided by the CMSG fill a major gap in meeting the need for high-quality evidence syntheses, our work does not end at the completion of a review. The term "knowledge translation" (KT) refers to the activities involved in bringing research evidence to various audiences in a useful form so it can be used to support decision making and improve practices. Systematic reviews give careful consideration to research methods and analysis. Because the review is often long and detailed, the clinically relevant results may not be apparent or in the optimal form for use by patients and their healthcare practitioners. This paper describes 10 formats, many of them new, for ways that evidence from Cochrane Reviews can be translated with the intention of meeting the needs of various audiences, including patients and their families, practitioners, policy makers, the press, and members of the public (the "5 Ps"). Current and future knowledge tools include summary of findings tables, patient decision aids, plain language summaries, press releases, clinical scenarios in general medical journals, frequently asked questions (Cochrane Clinical Answers), podcasts, Twitter messages, Journal Club materials, and the use of storytelling and narratives to support continuing medical education. Future plans are outlined to explore ways of improving the influence and usefulness of systematic reviews by providing results in formats suitable to our varied audiences.

  1. The impact of including children with intellectual disability in general education classrooms on the academic achievement of their low-, average-, and high-achieving peers.

    Science.gov (United States)

    Sermier Dessemontet, Rachel; Bless, Gérard

    2013-03-01

    This study aimed at assessing the impact of including children with intellectual disability (ID) in general education classrooms with support on the academic achievement of their low-, average-, and high-achieving peers without disability. A quasi-experimental study was conducted with an experimental group of 202 pupils from classrooms with an included child with mild or moderate ID, and a control group of 202 pupils from classrooms with no included children with special educational needs (matched pairs sample). The progress of these 2 groups in their academic achievement was compared over a period of 1 school year. No significant difference was found in the progress of the low-, average-, or high-achieving pupils from classrooms with or without inclusion. The results suggest that including children with ID in primary general education classrooms with support does not have a negative impact on the progress of pupils without disability.

  2. The Spatiotemporal Dynamics of Digital News Audiences

    DEFF Research Database (Denmark)

    Peters, Chris

    2016-01-01

    of changing the socially-situated affordances of news use. Having sketched these contours, the chapter then highlights analytical challenges for understanding and conceptualizing the new interrelations between digital news content, production, and consumption, grounding this analysis with theoretical insights...... that emphasize the significance of spatiotemporal dynamics. The emphasis here is on the interrelations and mobilities of digital news audiences, based on a recognition of the productive impacts of media use while being careful to note the limitations of a paradigm shift that points solely to the possibilities...... generated by the ubiquitous presence of media in our everyday lives. Aspects of interaction and personalization beget by new media technologies certainly shape the possibilities, practices and power audiences have to choose news wherever, whenever, and however they want. However, this simultaneously...

  3. Long-Term Audience Impacts of Live Fulldome Planetarium Lectures for Earth Science and Global Change Education

    Science.gov (United States)

    Yu, K. C.; Champlin, D. M.; Goldsworth, D. A.; Raynolds, R. G.; Dechesne, M.

    2011-09-01

    Digital Earth visualization technologies, from ArcGIS to Google Earth, have allowed for the integration of complex, disparate data sets to produce visually rich and compelling three-dimensional models of sub-surface and surface resource distribution patterns. The rendering of these models allows the public to quickly understand complicated geospatial relationships that would otherwise take much longer to explain using traditional media. At the Denver Museum of Nature & Science (DMNS), we have used such visualization technologies, including real-time virtual reality software running in the immersive digital "fulldome" Gates Planetarium, to impact the community through topical policy presentations. DMNS public lectures have covered regional issues like water resources, as well as global topics such as earthquakes, tsunamis, and resource depletion. The Gates Planetarium allows an audience to have an immersive experience-similar to virtual reality "CAVE" environments found in academia-that would otherwise not be available to the general public. Public lectures in the dome allow audiences of over 100 people to comprehend dynamically changing geospatial datasets in an exciting and engaging fashion. Surveys and interviews show that these talks are effective in heightening visitor interest in the subjects weeks or months after the presentation. Many visitors take additional steps to learn more, while one was so inspired that she actively worked to bring the same programming to her children's school. These preliminary findings suggest that fulldome real-time visualizations can have a substantial long-term impact on an audience's engagement and interest in science topics.

  4. Trailer-targeting a potential audience

    OpenAIRE

    Brůnová, Lada

    2013-01-01

    How can movie production companies speak to their potential audience thru movie trailers? Which means do they use and what is the public reception? How does a viewer interpret a movie trailer? What can we learn about viewers from movie trailers? This thesis is offering all the answers to questions mentioned above in two different parts - in the first part the concepts of movie trailers are introduced and explained, the second part analyses the outcomes of a research which studies the affects ...

  5. Imagining Rural Audiences in Remote Western Australia

    Directory of Open Access Journals (Sweden)

    Lelia Green

    2010-06-01

    Full Text Available In 1979, Australia’s then-Communication Minister Tony Staley commented that the introduction of satellite communications to the bush would “dispel the dis-tance – mental as well as geographical – between urban and regional dwellers, between the haves and the have-nots in a communication society” (Staley 1979: 2225, 2228-9. In saying this, Staley imagined a marginalised and disadvantaged audience of “have-nots”, paying for their isolation in terms of their mental dis-tance from the networked communications of the core. This paper uses ethnographic audience studies surveys and interviews (1986-9 to examine the validity of Staley’s imaginations in terms of four communication technologies: the telephone, broadcast radio, 2-way radio and the satellite. The notion of a mental difference is highly problematic for the remote audience. Inso-far as a perception of lack and of difference is accepted, it is taken to reflect the perspective and the product of the urban policy-maker. Far from accepting the “distance” promulgated from the core, remote audiences see such statements as indicating an ignorance of the complexity and sophistica-tion of communications in an environment where the stakes are higher and the options fewer. This is not to say that remote people were not keen to acquire satel-lite services – they were – it is to say that when they imagined such services it was in terms of equity and interconnections, rather than the “dispelling of distance”.

  6. Science and Faith: Discussing Astronomy Research with Religious Audiences

    Science.gov (United States)

    Koekemoer, Anton M.

    2006-12-01

    An important component of our outreach as research astronomers involves interaction with the religious community. From my personal perspective, being an active research astronomer who is also a practicing Christian, I am sometimes invited to present the latest astronomical research to church audiences and other religious groups; belonging to both communities thereby provides a valuable means of contributing to the dialogue between science and religion. These opportunities can be used to explain that science and religion are not necessarily in conflict but can be considered to be quite complementary. For instance, an important aspect of religion deals with the purpose of our existence, while science is more focussed on providing physical explanations for what we observe in the world, using a well-defined scientific process. Hence, religious believers need not necessarily abandon their faith in order to accept mainstream scientific research; these address very different and complementary aspects of our existence. Recent ideas such as Intelligent Design attempt to address the scientific method, but do not address the ultimate religious question of purpose and do not contribute towards reconciling science and religion in this sense. Ultimately, every individual arrives at their own understanding of this rather complex interplay; I will present some personal reflections on general approaches for discussing mainstream astronomical research with religious audiences, aimed at helping to advance the dialogue between religion and science in general.

  7. 1 Aquatic Theatre: Women as Performing Audience Sunday ...

    African Journals Online (AJOL)

    USER

    audience relationship. Keywords: Aquatic theatre, women, performing audience, festival, ... "Fine and Performing Arts" in the book The Land and People of Rivers. State. .... Jefferson as saying in the New York Times that “there is something.

  8. Audience and Young Bilingual Writers: Building on Strengths

    Science.gov (United States)

    Durán, Leah

    2017-01-01

    This study explored how an audience-focused writing curriculum mediated the literacy development of bilingual Latina/o first-grade students. Drawing on translingual theories of literacy and scholarship describing the role of audience and audience awareness in skilled writing, this study qualitatively documented and analyzed students' writing and…

  9. Watching Dallas Again 1 : Doing Retro Audience Research

    NARCIS (Netherlands)

    Gilroy, Amanda

    2014-01-01

    This essay and the audience reception projects it introduces alleviate the desperation of seeking the television audience by recourse to Ien Ang's influential book, Watching Dallas ([1982] 1985). Within the context of a unit on audience research in a master's-level course on media, two groups of

  10. Visualization Mode, Perceived Immediacy and Audience Evaluation of TV News.

    Science.gov (United States)

    Ksobiech, Kenneth; And Others

    1980-01-01

    An analysis of audience perceptions of videotaped versus filmed actualities on television newscasts suggested that videotaped actualities were perceived as more immediate than filmed actualities, and that audience evaluation of newscasts using videotaped actualities was higher than audience evaluation of newscasts using filmed actualities. (GT)

  11. Sleeping with the enemy: Audience studies and critical literacy

    NARCIS (Netherlands)

    Hermes, J.; van den Berg, A.; Mol, M.

    2013-01-01

    Audience studies is not the vibrant field it was in its 1980s and early 1990s heyday. Cultural studies today has a more balanced interest in production, audiences and texts. A renewed focus in audience studies on everyday meaning production, identity and relations of power could benefit from recent

  12. Captivating Broad Audiences with an Internet-connected Ocean

    Science.gov (United States)

    Moran, K.; Elliott, L.; Gervais, F.; Juniper, K.; Owens, D.; Pirenne, B.

    2012-12-01

    NEPTUNE Canada, a network of Ocean Networks Canada and the first deep water cabled ocean observatory, began operations in December 2009. Located offshore Canada's west coast, the network streams data from passive, active, and interactive sensors positioned at five nodes along its 800 km long looped cable to the Internet. This technically advanced system includes a sophisticated data management and archiving system, which enables the collection of real-time physical, chemical, geological, and biological oceanographic data, including video, at resolutions relevant for furthering our understanding of the dynamics of the earth-ocean system. Scientists in Canada and around the world comprise the primary audience for these data, but NEPTUNE Canada is also serving these data to broader audiences including K-16 students and teachers, informal educators, citizen scientists, the press, and the public. Here we present our engagement tools, approaches, and experiences including electronic books, personal phone apps, Internet-served video, social media, mini-observatory systems, print media, live broadcasting from sea, and a citizen scientist portal.NEPTUNE Canada's ibook available on Apple's iBook store.

  13. Generalized two-dimensional (2D) linear system analysis metrics (GMTF, GDQE) for digital radiography systems including the effect of focal spot, magnification, scatter, and detector characteristics.

    Science.gov (United States)

    Jain, Amit; Kuhls-Gilcrist, Andrew T; Gupta, Sandesh K; Bednarek, Daniel R; Rudin, Stephen

    2010-03-01

    The MTF, NNPS, and DQE are standard linear system metrics used to characterize intrinsic detector performance. To evaluate total system performance for actual clinical conditions, generalized linear system metrics (GMTF, GNNPS and GDQE) that include the effect of the focal spot distribution, scattered radiation, and geometric unsharpness are more meaningful and appropriate. In this study, a two-dimensional (2D) generalized linear system analysis was carried out for a standard flat panel detector (FPD) (194-micron pixel pitch and 600-micron thick CsI) and a newly-developed, high-resolution, micro-angiographic fluoroscope (MAF) (35-micron pixel pitch and 300-micron thick CsI). Realistic clinical parameters and x-ray spectra were used. The 2D detector MTFs were calculated using the new Noise Response method and slanted edge method and 2D focal spot distribution measurements were done using a pin-hole assembly. The scatter fraction, generated for a uniform head equivalent phantom, was measured and the scatter MTF was simulated with a theoretical model. Different magnifications and scatter fractions were used to estimate the 2D GMTF, GNNPS and GDQE for both detectors. Results show spatial non-isotropy for the 2D generalized metrics which provide a quantitative description of the performance of the complete imaging system for both detectors. This generalized analysis demonstrated that the MAF and FPD have similar capabilities at lower spatial frequencies, but that the MAF has superior performance over the FPD at higher frequencies even when considering focal spot blurring and scatter. This 2D generalized performance analysis is a valuable tool to evaluate total system capabilities and to enable optimized design for specific imaging tasks.

  14. Audience Recall of AIDS PSAs among U.S. and International College Students.

    Science.gov (United States)

    Lee, Jung-Sook; Davie, William R.

    1997-01-01

    Shows that audience recall of AIDS public service announcements (PSAs) is related to message appeal types, cultural identity, and gender. Finds that strong emotional appeals are better remembered than rational ones; U.S. viewers recalled more than international participants; and college women recalled more than college men in general, and…

  15. Heckling in Hyde Park: Verbal Audience Participation in Popular Public Discourse

    DEFF Research Database (Denmark)

    McIlvenny, Paul

    1996-01-01

    Speakers' Corner is a multicultural setting in a London park at which the general public can actively participate in popular debate. A successful 'soap-box' orator should attract and keep an audience, elicit support from the crowd and gain applause; indeed, a mastery of the crowd, the discourse...

  16. Making Sense of Shakespeare: a Cultural Icon for Contemporary Audiences

    Directory of Open Access Journals (Sweden)

    Michael Olsson

    2013-11-01

    Full Text Available The works of William Shakespeare are more popular in the 21st century than ever before, Why are theatre and audiences around the globe still drawn to his work? How do they make sense of these texts in ways that resonate with their cosmopolitan, contemporary audiences? This article uses the findings of a study interviewing 35 theatre professionals in Canada, Finland and the United Kingdom to explore these issues. Theoretically and methodologically, it is a bricollage, drawing on a range of approaches including Foucault’s discourse analysis, Hobsbawm’s invented traditions and Dervin’s Sense-Making to understand participants sense-making as an affective, embodied social practice. It argues that attempting to understand the significance of a major cultural icon such as Shakespeare in contemporary cosmopolitan civil society needs to recognise the many meanings, roles and significances that surround him and that this complexity makes it unlikely that any one theoretical lens will prove adequate on its own. DOI: http://dx.doi.org/10.5130/ccs.v5i3.3640

  17. Intermediaries for youth: a vital target audience.

    Science.gov (United States)

    1997-01-01

    Worldwide, youth are recognized as a key target audience for HIV/STD awareness and prevention campaigns. Rural young people, who often have less access to information and prevention tools than urban youth, may be particularly vulnerable to HIV/STD infection. Many initiatives have been organized by nongovernmental organizations, governments, churches, and other organizations to help youth. However, parents, relatives, guardians, teachers, church and youth leaders, social workers, and other adults in a position to influence youth must also be helped to undertake the role of an intermediary between youth and HIV/STD interventions and other youth-oriented programs. In training adults to openly address sexual and reproductive health issues with adolescents, adults must first be encouraged to feel comfortable about discussing such issues among themselves. Intermediaries and how to target them are discussed.

  18. From the eyes and the heart: a novel eye-gaze metric that predicts video preferences of a large audience

    OpenAIRE

    Christoforou, Christoforos; Christou-Champi, Spyros; Constantinidou, Fofi; Theodorou, Maria

    2015-01-01

    Eye-tracking has been extensively used to quantify audience preferences in the context of marketing and advertising research, primarily in methodologies involving static images or stimuli (i.e., advertising, shelf testing, and website usability). However, these methodologies do not generalize to narrative-based video stimuli where a specific storyline is meant to be communicated to the audience. In this paper, a novel metric based on eye-gaze dispersion (both within and across viewings) that ...

  19. Audience reaction movie trailers and the Paranormal Activity franchise

    OpenAIRE

    Alexander Swanson

    2015-01-01

    This article addresses the concept and growing practice of audience reaction movie trailers, specifically for films in the horror genre. Popularized by the Paranormal Activity series of films, these trailers primarily utilize green night-vision video footage of a movie theater audience reacting to the film being advertised, yet also consist of webcam recordings of screaming fans, documentary-style B-roll footage of audiences filing into preview screenings with high levels of anticipation, and...

  20. Assessment of Microbiology Students’ Progress With an Audience Response System

    Directory of Open Access Journals (Sweden)

    M. Ahmad Chaudhry

    2011-09-01

    Full Text Available The development of new approaches to teaching of large lecture courses is needed. Today’s classroom has a wide range of students including high-achieving motivated learners, students struggling to understand basic concepts, and learning-challenged students. Many of these students can be lost in large classes under the shadow of the high-achieving extroverted students who dominate classroom question-and-answer sessions. Measuring a student’s understanding and achievement of content standards becomes difficult until an assessment has been done. To close this gap, an audience response system was introduced in an introductory Principles of Microbiology course. This technology specifically addressed the goal of individualizing instruction to the needs of the students. The evaluation of this project indicated an overall positive impact on student learning.

  1. Assessment of microbiology students' progress with an audience response system.

    Science.gov (United States)

    Chaudhry, M Ahmad

    2011-01-01

    The development of new approaches to teaching of large lecture courses is needed. Today's classroom has a wide range of students including high-achieving motivated learners, students struggling to understand basic concepts, and learning-challenged students. Many of these students can be lost in large classes under the shadow of the high-achieving extroverted students who dominate classroom question-and-answer sessions. Measuring a student's understanding and achievement of content standards becomes difficult until an assessment has been done. To close this gap, an audience response system was introduced in an introductory Principles of Microbiology course. This technology specifically addressed the goal of individualizing instruction to the needs of the students. The evaluation of this project indicated an overall positive impact on student learning.

  2. The Audience Wheel as a Technic to Create Transformative Learning

    DEFF Research Database (Denmark)

    Helth, Poula

    2016-01-01

    Purpose: The purpose of this chapter is to document how a new learning technic may create transformative learning in leadership in an organisational practice. Design/methodology/approach: The learning methods developed in the learning in practice (LIP) project include aesthetic performances...... combined with reflections. The intention has been to explore how leadership may be transformed, when leaders work as a collective of leaders. The learning methods developed and tested in the LIP project are art-informed learning methods, concepts of liminality and reflection processes carried out...... in the leaders’ organisational practice. Findings: One of the most important findings in the LIP project in relation to transformative learning is a new learning technique based on guided processes rooted in aesthetic performance combined with reflections and separation of roles as performer and audience...

  3. Media perspective - new opportunities for reaching audiences

    Science.gov (United States)

    Haswell, Katy

    2007-08-01

    The world of media is experiencing a period of extreme and rapid change with the rise of internet television and the download generation. Many young people no longer watch standard TV. Instead, they go on-line, talking to friends and downloading pictures, videos, music clips to put on their own websites and watch/ listen to on their laptops and mobile phones. Gone are the days when TV controllers determined what you watched and when you watched it. Now the buzzword is IPTV, Internet Protocol Television, with companies such as JOOST offering hundreds of channels on a wide range of subjects, all of which you can choose to watch when and where you wish, on your high-def widescreen with stereo surround sound at home or on your mobile phone on the train. This media revolution is changing the way organisations get their message out. And it is encouraging companies such as advertising agencies to be creative about new ways of accessing audiences. The good news is that we have fresh opportunities to reach young people through internet-based media and material downloaded through tools such as games machines, as well as through the traditional media. And it is important for Europlanet to make the most of these new and exciting developments.

  4. Let's Talk About Water: Film as a Resource to Engage Audiences Around Earth Science Issues

    Science.gov (United States)

    Clark, E.; Hooper, R. P.; Lilienfeld, L.

    2017-12-01

    Connecting a diverse audience to science can be challenging. Scientists generally publish their findings in ways that are not easily accessible to audiences outside of the science community and translating findings for wider consumption requires a mindful balance of generalization and accuracy. In response to these communication challenges, the Consortium of Universities for the Advancement of Hydrologic Science, Inc. (CUAHSI) developed the Let's Talk About Water (LTAW) program as a formula for hosting successful events for Earth Science education. The program uses film as a bridge to open a discussion between scientists and the audience. In this setting, films are powerful educational tools because they use storytelling to engage audiences emotionally, which creates relatable, teachable moments. Originally designed to bring awareness to water issues, the formula can easily be applied to increase literacy on climate change and other critical Earth Science issues facing society. This presentation will discuss the LTAW event formula and the resources that CUAHSI has available to support event organizers in the development of their own LTAW events.

  5. Audience Insights: Communicating to Teens (Aged 12-17)

    Science.gov (United States)

    Centers for Disease Control and Prevention, 2009

    2009-01-01

    CDC's Marketing and Communication Strategy Branch (MCSB) in the National Center for Health Marketings Division of Health Communication and Marketing divides audiences into segments with similar needs, preferences, and characteristics and provides CDC programs with audience-specific information, marketing expertise, and communication planning. To…

  6. Physical Activity in the Mass Media: An Audience Perspective

    Science.gov (United States)

    Smith, Ben J.; Bonfiglioli, Catriona M. F.

    2015-01-01

    Physical activity's role in promoting health is highlighted in public health campaigns, news and current affairs, reality television and other programs. An investigation of audience exposure, beliefs and reactions to media portrayals of physical activity offers insights into the salience and influence of this communication. An audience reception…

  7. Reframing "The Italian": Questions of Audience Address in Early Cinema.

    Science.gov (United States)

    Keil, Charlie

    1990-01-01

    Analyzes "The Italian" (1915), an early "immigrant" film, examining its problematic relation to questions of working-class and middle-class audience composition. Shows how this film reveals that the creation of narratives suitable for diverse audiences requires continuous readjustment of an adequate mode of address. (MM)

  8. Audience and the Use of Minority Languages on Twitter

    NARCIS (Netherlands)

    Nguyen, Dong-Phuong; Trieschnigg, Rudolf Berend; Cornips, Leonie

    On Twitter, many users tweet in more than one language. In this study, we examine the use of two Dutch minority languages. Users can engage with different audiences and by analyzing different types of tweets, we find that characteristics of the audience influence whether a minority language is used.

  9. How Communication Goals Determine when Audience Tuning Biases Memory

    Science.gov (United States)

    Echterhoff, Gerald; Higgins, E. Tory; Kopietz, Rene; Groll, Stephan

    2008-01-01

    After tuning their message to suit their audience's attitude, communicators' own memories for the original information (e.g., a target person's behaviors) often reflect the biased view expressed in their message--producing an audience-congruent memory bias. Exploring the motivational circumstances of message production, the authors investigated…

  10. Mediated co-construction of museums and audiences on Facebook

    DEFF Research Database (Denmark)

    Gronemann, Sigurd Trolle; Kristiansen, Erik; Drotner, Kirsten

    2015-01-01

    This article asks how we should research museum communication with audiences through social media. We argue that museums and audiences co-construct one another on social media, and we explore how particular modes of communication and discursive genres serve to generate mutual online positionings...

  11. World Wide Web Homepages: An Examination of Content and Audience.

    Science.gov (United States)

    Reynolds, Betty; And Others

    This paper shows how the content of a World Wide Web page is selected and how an examination of the intended audience influences content. Examples from the New Mexico Tech (NMT) Library homepage show what sources are selected and what level of detail is appropriate for the intended audience. Six fundamental functions of libraries and information…

  12. Cui narro haec ? Augustine and his Manichaean audience: A re ...

    African Journals Online (AJOL)

    Augustine and his Manichaean audience: A re-reading of the first three books of the Confessions. ... The issue of intended audience in the first three books of Augustine's Confessions is investigated in light of the presence of terms and phrases that may have had special connotations for potential Manichaean readers.

  13. Audience noise in concert halls during musical performances

    DEFF Research Database (Denmark)

    Jeong, Cheol-Ho; Marie, Pierre; Brunskog, Jonas

    2012-01-01

    functions of the sound pressure levels were obtained in octave bands, which were fitted with three Gaussian distribution curves. The Gaussian distribution curve with the lowest mean value corresponds to a mixture of the technical background noise and audience generated noise, which is named the mixed...... background noise. Finally, the audience noise distribution is extracted by energy subtraction of the technical background noise levels measured in an empty condition from the mixed background noise levels. As a single index, L-90 of the audience noise distribution is named the audience noise level. Empirical...... prediction models were made using the four orchestra concert halls, revealing that the audience noise level is significantly correlated with the technical background noise level. It is therefore concluded that a relaxation of the current background noise recommendations for concert halls is not recommended...

  14. Audience noise in concert halls during musical performances

    DEFF Research Database (Denmark)

    Marie, Pierre; Jeong, Cheol-Ho; Brunskog, Jonas

    2012-01-01

    functions of the sound pressure levels were obtained in octave bands, which were fitted with three Gaussian distribution curves. The Gaussian distribution curve with the lowest mean value corresponds to a mixture of the technical background noise and audience generated noise, which is named the mixed...... background noise. Finally, the audience noise distribution is extracted by energy subtraction of the technical background noise levels measured in an empty condition from the mixed background noise levels. As a single index, L90 of the audience noise distribution is named the audience noise level. Empirical...... prediction models were made using the four orchestra concert halls, revealing that the audience noise level is significantly correlated with the technical background noise level. It is therefore concluded that a relaxation of the current background noise recommendations for concert halls is not recommended....

  15. Social Audience in Spain: Succesful strategies in national TV

    Directory of Open Access Journals (Sweden)

    Marta Saavedra Llamas

    2015-07-01

    Full Text Available This research presents the concept of social audience, as a new narrative space born in the convergence of the TV audience and the user’s conversations in Twitter, and examine strategies of TV programs in Spain with higher social audience. Understand what exactly the social audience is, how does it works or what kind of metrics are made for it, becomes more necessary than ever to deepen into the uses and opportunities facing both the television media and advertisers who choose to invest in a TV space.Through the study of successful cases already implemented is to establish formulas for success that achieve a more active participation of users, transfer from social to traditional audience and the profitable inclusion of brands in this full of possibilities new communication scenario.

  16. A Qualitative Approach to Understanding Audience's Perceptions of Creativity in Online Advertising

    Science.gov (United States)

    McStay, Andrew

    2010-01-01

    In this paper I seek to inquire upon audience's perceptions of creativity in online advertising--a heretofore poorly understood area. This paper initially outlines current academic understanding of creativity in online advertising, mainly derived from quantitative assessments. It then advances a qualitative methodology including diary-interviews…

  17. Traditions of the Sun, One Model for Expanding Audience Access

    Science.gov (United States)

    Hawkins, I.; Paglierani, R.

    2006-12-01

    The Internet is a powerful tool with which to expand audience access, bringing students, teachers and the public to places and resources they might not otherwise visit or make use of. We will present Traditions of the Sun, an experiential Web site that invites exploration of the world's ancient observatories with special emphasis on Chaco Culture National Historic Park in the Four Corners region of the US and several sites in the Yucatan Peninsula in Mexico. Traditions of the Sun includes resources in English and Spanish along with a unique trilingual on-line book, "Traditions of the Sun, A Photographic Journal," containing explanatory text in Yucatec Maya as well. Traditions of the Sun offers rich opportunities for virtual visits to ancient sites used for solar observing while learning about current NASA research on the Sun and indigenous solar practices within a larger historical and cultural context. The site contains hundreds of photographs, historic images and rich multimedia to help tell the story of the Sun-Earth Connection. Visitors to the site can zoom in on the great Mayan cities of Chichen Itza, Uxmal, Dzibilchaltun, and Mayapan to learn about Mayan astronomy, history, culture, and science. They can also visit Chaco Canyon to watch sunrise over Pueblo Bonito on the summer solstice, take a virtual reality tour of the great kiva at Casa Rinconada or see panoramic vistas from Fajada Butte, an area which, for preservation purposes, is restricted to the public. Traditions of the Sun provides one model of how exploration and discovery can come to life for both formal and informal audiences via the Internet. Traditions of the Sun is a collaborative project between NASA's Sun-Earth Connection Education Forum, the National Park Service, Instituto National de Antropologia e Historia, Universidad Nacional Autonoma de Mexico, and Ideum.

  18. Combined Audience and Video Feedback With Cognitive Review Improves State Anxiety and Self-Perceptions During Speech Tasks in Socially Anxious Individuals.

    Science.gov (United States)

    Chen, Junwen; McLean, Jordan E; Kemps, Eva

    2018-03-01

    This study investigated the effects of combined audience feedback with video feedback plus cognitive preparation, and cognitive review (enabling deeper processing of feedback) on state anxiety and self-perceptions including perception of performance and perceived probability of negative evaluation in socially anxious individuals during a speech performance. One hundred and forty socially anxious students were randomly assigned to four conditions: Cognitive Preparation + Video Feedback + Audience Feedback + Cognitive Review (CP+VF+AF+CR), Cognitive Preparation + Video Feedback + Cognitive Review (CP+VF+CR), Cognitive Preparation + Video Feedback only (CP+VF), and Control. They were asked to deliver two impromptu speeches that were evaluated by confederates. Participants' levels of anxiety and self-perceptions pertaining to the speech task were assessed before and after feedback, and after the second speech. Compared to participants in the other conditions, participants in the CP+VF+AF+CR condition reported a significant decrease in their state anxiety and perceived probability of negative evaluation scores, and a significant increase in their positive perception of speech performance from before to after the feedback. These effects generalized to the second speech. Our results suggest that adding audience feedback to video feedback plus cognitive preparation and cognitive review may improve the effects of existing video feedback procedures in reducing anxiety symptoms and distorted self-representations in socially anxious individuals. Copyright © 2017. Published by Elsevier Ltd.

  19. Wahl challenges audience at IPPSO IMO conference

    International Nuclear Information System (INIS)

    Wahl, K.

    1999-01-01

    In an address to the IPPSO IMO Conference May 26, Hydro Mississauga General Manager K. Wahl spoke about what a buyer wants to see in the IMO system. His remarks were framed from the perspective of a buyer (Hydro Mississauga) that purchases approximately 5% of Ontario's electricity output and which is also entering into the generation market through the Lakeview joint venture project. Wahl described four basic expectations that buyers have of the IMO: choice for their customers, market efficiency, transparency, and fairness. To underline the need for transparency, he described how municipal utilities are facing key business decisions that will hinge in part on the IMO. Using Hydro Mississauga as an example, he explained how the utility must: obtain new licenses, form one of more profit oriented businesses, be positioned at market opening with customer contracts and power purchase agreements, choose whether to implement and manage billing transaction or to contract it out, and decide whether to become licensed in the business of wholesale energy trading. Further detail is included concerning the IMO rules and procedures that buyers would like to see: transmission rights for import and export of power, congestion pricing, clear import rules, clarity in extending physical bilateral contracting to retail, information release, identified interface obligations, participant training, and pilot testing

  20. Homozygous deletion of six genes including corneodesmosin on chromosome 6p21.3 is associated with generalized peeling skin disease.

    Science.gov (United States)

    Teye, Kwesi; Hamada, Takahiro; Krol, Rafal P; Numata, Sanae; Ishii, Norito; Matsuda, Mitsuhiro; Ohata, Chika; Furumura, Minao; Hashimoto, Takashi

    2014-07-01

    Peeling skin syndrome (PSS) is a rare autosomal recessive form of ichthyosis showing skin exfoliation. PSS is divided into acral and generalized PSS, and the latter is further classified into non-inflammatory type (PSS type A) and inflammatory type (PSS type B). PSS type B is now called peeling skin disease (PSD). Different loss-of-function mutations in the corneodesmosin (CDSN) gene have been reported to cause PSD. The aim of this study was to determine genetic basis of disease in a 14-year-old Japanese patient with PSD. Immunohistochemical study showed lack of corneodesmosin (CDSN) in the skin, and standard PCR for genomic DNA failed to amplify CDSN product, suggesting CDSN defect. Multiplex ligation-dependent probe amplification and genomic quantitative real-time PCR analyses detected large homozygous deletion of 59,184bp extending from 40.6kb upstream to 13.2kb downstream of CDSN, which included 6 genes (TCF19, CCHCR1, PSORS1C2, PSORS1C1, CDSN and C6orf15). The continuous gene lost did not result in additional clinical features. Inverted repeats with 85% similarity flanking the deletion breakpoint were considered to mediate the deletion by non-homologous end joining or fork stalling and template switching/microhomology-mediated break-induced replication. Parents were clinically unaffected and were heterozygote carriers of the same deletion, which was absent in 284 ethnically matched control alleles. We also developed simple PCR method, which is useful for detection of this deletion. Although 5 other genes were also deleted, homozygous deletion of CDSN was considered to be responsible for this PSD. Copyright © 2014 Japanese Society for Investigative Dermatology. Published by Elsevier Ireland Ltd. All rights reserved.

  1. Broadcasting environmental knowledge: Open University & BBC collaborations serving massive global audiences

    Science.gov (United States)

    Brandon, M. A.; Smith, J.; Garrow, K. H.; Law, A.

    2013-12-01

    The UK Open University has a long history of working with broadcast media - indeed before it first formed over 40 years ago it was proposed to be a "University of the Air ". Originally the University made its own television programmes that were directly connected with teaching. They were usually recordings of academics giving lectures that were broadcast late at night. Over recent times we have moved into developing co-productions with mainstream broadcast media specifically designed to be of general educational interest to UK and worldwide audiences. These include both high impact one-off programmes such as Are we changing planet Earth?, multiple international award winning series such as Frozen Planet, and World Service radio such as Earth Reporters. These programmes have had global audiences; in some cases of tens of millions. Whilst we have only worked using clear scientific evidence and expertise, we have co-produced media which small sections of the general public could consider controversial. For example, in Are we changing planet Earth? the case was presented pre IPCC AR4 for anthropogenic climate change. The final episode of Frozen Planet "On thin ice" presented evidence of how the polar climate is changing and likely future global impacts. It created a large and occasionally hostile international media impact long before broadcast. This continued after broadcast in some media but we believe it stopped because the science presented was robust within the current literature. Based around broadcasting, we used a communication strategy based on our personal experience over the last decade along with our institutional experience going back 40 years. For example our outreach include social media, newspapers, radio and podcasts to speak about underpinning science. We use Twitter during actual broadcasts to circulate links to journal articles and provide context around the science presented on screen. Backed up by a large public outreach campaign at science fairs

  2. Science and sociability: women as audience at the British Association for the Advancement of Science, 1831-1901.

    Science.gov (United States)

    Higgitt, Rebekah; Withers, Charles W J

    2008-03-01

    This essay recovers the experiences of women at the meetings of the British Association for the Advancement of Science (BAAS) from its founding in 1831 to the end of the Victorian era. It aims to add to research on women in science by reconsidering the traditional role of women as consumers rather than producers of knowledge and to that on science popularization by focusing on audience experience rather than on the aims and strategies of popularizers. The essay argues that, in various ways, the ubiquitous and visible female audience came to define the BAAS audience and "the public" for science more generally. The women who swelled the BAAS audiences were accepted as a social element within the meetings even as they were regarded critically as scientific participants. Portrayed as passive and nonscientific, women allowed the male scientific elites to distance themselves from their audiences. Arguing from diary and other evidence, we present examples that complicate existing notions of audiences for science as necessarily active.

  3. Benefits, challenges, and best practices for involving audiences in the development of interactive coastal risk communication tools: Professional communicators' experiences

    Science.gov (United States)

    Stephens, S. H.; DeLorme, D.

    2017-12-01

    To make scientific information useful and usable to audiences, communicators must understand audience needs, expectations, and future applications. This presentation synthesizes benefits, challenges, and best practices resulting from a qualitative social science interview study of nine professionals on their experiences developing interactive visualization tools for communicating about coastal environmental risks. Online interactive risk visualization tools, such as flooding maps, are used to provide scientific information about the impacts of coastal hazards. These tools have a wide range of audiences and purposes, including time-sensitive emergency communication, infrastructure and natural resource planning, and simply starting a community conversation about risks. Thus, the science, purposes, and audiences of these tools require a multifaceted communication strategy. In order to make these tools useable and accepted by their audiences, many professional development teams solicit target end-user input or incorporate formal user-centered design into the development process. This presentation will share results of seven interviews with developers of U.S. interactive coastal risk communication tools, ranging from state-level to international in scope. Specific techniques and procedures for audience input that were used in these projects will be discussed, including ad-hoc conversations with users, iterative usability testing with project stakeholder groups, and other participatory mechanisms. The presentation will then focus on benefits, challenges, and recommendations for best practice that the interviewees disclosed about including audiences in their development projects. Presentation attendees will gain an understanding of different procedures and techniques that professionals employ to involve end-users in risk tool development projects, as well as important considerations and recommendations for effectively involving audiences in science communication design.

  4. Including 10-Gigabit-capable Passive Optical Network under End-to-End Generalized Multi-Protocol Label Switching Provisioned Quality of Service

    DEFF Research Database (Denmark)

    Brewka, Lukasz Jerzy; Gavler, Anders; Wessing, Henrik

    2012-01-01

    of the network where quality of service signaling is bridged. This article proposes strategies for generalized multi-protocol label switching control over next emerging passive optical network standard, i.e., the 10-gigabit-capable passive optical network. Node management and resource allocation approaches...... are discussed, and possible issues are raised. The analysis shows that consideration of a 10-gigabit-capable passive optical network as a generalized multi-protocol label switching controlled domain is valid and may advance end-to-end quality of service provisioning for passive optical network based customers.......End-to-end quality of service provisioning is still a challenging task despite many years of research and development in this area. Considering a generalized multi-protocol label switching based core/metro network and resource reservation protocol capable home gateways, it is the access part...

  5. A general tank test of a model of the hull of the Pem-1 flying boat including a special working chart for the determination of hull performance

    Science.gov (United States)

    Dawson, John R

    1938-01-01

    The results of a general tank test of a 1/6 full-size model of the hull of the Pem-1 flying boat (N.A.C.A. model 18) are given in non-dimensional form. In addition to the usual curves, the results are presented in a new form that makes it possible to apply them more conveniently than in the forms previously used. The resistance was compared with that of N.A.C.A. models 11-C and 26(Sikorsky S-40) and was found to be generally less than the resistance of either.

  6. Watching Dallas again 1: Doing retro audience research

    Directory of Open Access Journals (Sweden)

    Amanda Gilroy

    2015-06-01

    Full Text Available This essay and the audience reception projects it introduces alleviate the desperation of seeking the television audience by recourse to Ien Ang's influential book, Watching Dallas ([1982] 1985. Within the context of a unit on audience research in a master's-level course on media, two groups of students explored the possibilities of remixing Ang in the present digital media landscape via informants' comments on the first season of the new series of Dallas (2012–14. Discourses of nostalgia circulate within and around the text, as well as the project itself. Retro audience research generates not only data about the affective memories and critical reflections of informants but also insights into research methods and the production of new nostalgic subjects.

  7. [Analysis of foods advertised to childhood audience on chilean television].

    Science.gov (United States)

    González-Hidalgo, Catalina

    2017-01-01

    To examine food advertising aimed at childhood's audience broadcast on Chilean television. Cross-sectional study. Food advertising broadcast by 4 open signal TV channels was recorded for 12 hours daily on twelve days randomly selected. Notices were classified according to food groups and level of processing. The frequency of food advertisement aimed to childhood audience was compared with those for adults. Nutrient profile of foods advertised was described. In 144 hours of recording appeared 530 food advertisement; 53.2% were aimed to childhood audience. The most advertised foods were sugary dairy (28.4%), sweetened beverages (25.5%), and sweetened cereals (17.7%). Of the foods advertised to childhood audience, 75% exceeds the criterion for free sugars. Chilean television advertises ultra-processed foods that exceed the limits of free sugars.

  8. Audience Perception of the Portrayal of Women in Television ...

    African Journals Online (AJOL)

    Audience Perception of the Portrayal of Women in Television Advertising. ... AFRREV LALIGENS: An International Journal of Language, Literature and Gender ... The survey research design was adopted, employing the questionnaire as an ...

  9. Using photographic art to connect researchers with public audiences

    Science.gov (United States)

    Van Haren, J. L.; Roberts, E.; Fields, J.; Johnson, B.; Saleska, S. R.

    2013-12-01

    Communication is a process by which information is exchanged between individuals. Before information can be exchanged both or al parties have to be willing to partake in the communication process. Climate change scientists are still struggling to present their message in part because the general public does not want to hear their message and in part of the personality gap between scientists and the general public (Weiler et al. 2011). This demonstrates the need for communication, through a variety of means, with the general public about who climate change researchers are and what they do, besides the message that they have to convey. This ';feeling' type - relying on personal value and impact of decisions on others- of communication, not common in the scientific community that requires facts, has been suggested to be more effective with the general public (Weiler et al. 2011). We created a multimedia exhibition, which aims to put an intimate human face on science with an approach based on the following ideas: 1) Art initiates the connection between researchers and public audiences through visual stimulation, and 2) The one-on-one experience with a researcher through audio-visual means increases public engagement with climate change science. The exhibition implements these ideas by first, building on the core artistic vision of an artist/photographer who has been accompanying us on field courses and expeditions in the Amazon basin, and second, by bringing the personal voice and stories of students and scientists to the images in which they are represented. Our approach expanded on these themes with a unique twist: we use artistic imagery and video to show the personality of researchers and the process of science. After an image has captured the attention of a visitor, they will be engaged by the intimacy of hearing the scientist explaining how they got there, what they were doing at that particular moment, and why it's relevant and important to the visitor's life

  10. Using narratives and storytelling to communicate science with nonexpert audiences.

    Science.gov (United States)

    Dahlstrom, Michael F

    2014-09-16

    Although storytelling often has negative connotations within science, narrative formats of communication should not be disregarded when communicating science to nonexpert audiences. Narratives offer increased comprehension, interest, and engagement. Nonexperts get most of their science information from mass media content, which is itself already biased toward narrative formats. Narratives are also intrinsically persuasive, which offers science communicators tactics for persuading otherwise resistant audiences, although such use also raises ethical considerations. Future intersections of narrative research with ongoing discussions in science communication are introduced.

  11. Troubling complicity: audience ethnography, male porn viewers and feminist critique

    OpenAIRE

    Vörös , Florian

    2015-01-01

    International audience; This article offers a self-reflexive account of an audience reception study conducted in Paris, France, examining gay, bisexual and heterosexual cisgender men's everyday (and everynight) uses of pornography. The study explores the gender dynamics at work in practices such as surfing, watching, reimagining and discussing pornography, based on in-depth interviews with 34 viewers, combined with the replication of their online sexual meanderings; this positions me as a vie...

  12. Students Prefer Audience Response System for Lecture Evaluation

    Directory of Open Access Journals (Sweden)

    Joseph W Turban

    2011-12-01

    Full Text Available Objectives: Student evaluation of courses is an important component of overall course evaluation. The extent of student participation in the evaluation may be related to the ease of the evaluation process. The standard evaluation format is a paper form. This study examines medical students preference of utilizing Audience Response System compared to a paper method. Methods: Following several medical school lectures, students were queried if they preferred Audience Response System versus a paper method, and if they would prefer using Audience Response System more for future course evaluations. Results: 391 students were queried. Overall response rate was 94%. Using a five point Likert scale, 299 out of 361 (82% responded they agreed, or strongly agreed with the statement “We should use ARS more. . .” When asked which format they preferred to use for evaluation, 299/367 (81% responded Audience Response System, 31 (8% preferred paper, and 37 (10% were not sure, or had no opinion (chi squared = 378.936, df2, p<0.0001. Conclusion: The medical students surveyed showed a strong preference for utilizing Audience Response System as a course evaluation modality, and desired its continued use in medical school. Audience Response System should be pursued as a lecture evaluation modality, and its use in medical school education should be encouraged.

  13. The Importance of Audience and Agency for Representation: A Case Study of an Urban Youth Media Community.

    Science.gov (United States)

    Charmaraman, Linda

    2010-01-01

    PURPOSE: Urban youths' agency to represent their realities through media has been largely unexplored in the youth development literature. In this qualitative case study of an after-school youth media program in the Bay Area, expressions of youth agency and the role of audiences are explored during the process of producing videos for public consumption. METHODOLOGY: As participant observer of 14 ethnically diverse youth participants aged between 15 and 18 years over 18 months, I documented (a) the kind of agencies participants engaged in and (b) the impact of live and imagined future audiences on youths' creative processes. Analyses of field notes, semi-structured interviews, and media projects were conducted using thematic analysis to inductively generate emerging categories. FINDINGS: Themes included an agentive sense of self-efficacy, commitment, and responsibility, as well as perceived contributions to local audiences and an emerging collective identity. The youth demonstrated their increased sense of a social or civic duty to realistically represent youth of color to familiar and unfamiliar audiences. IMPLICATIONS: This case study demonstrated how one youth media organization fostered agency through youth authorship, production, distribution, and local community dialogue. By documenting the impact of audiences from conception to public reception, this study provides valuable insight into the agentive process of publicly "performing" a commitment to complete a social change video project. CONTRIBUTION: This chapter underscores the value of performance within youth development programs and the critical component of audiences as one form of authentic assessment in order to foster individual and collective agency.

  14. An Audience-Centric Approach for Museums Sustainability

    Directory of Open Access Journals (Sweden)

    Laura Di Pietro

    2014-08-01

    Full Text Available The main purpose of this study is to propose a visitor centric perspective that can support museums towards sustainability. The main premise of this study is due to a concept of economic and social sustainability of museums, defined as the possession of sufficient resources to maintain the existence of an organization, and achieve their goals in the future, ensuring a certain flow of visitors. A great number of museums are characterized by a low number of visits; therefore, in order to become sustainable, museums should pay attention to audience and its internal diversity. In this way, a cultural site can plan tailored strategies to increase the number of visits and re-visits and to achieve community support. For this reason it is necessary to understand the cultural needs of visitors, acquiring appropriate monitoring tools, such as qualitative and quantitative ones. Generally, quantitative analyses are more reliable and complete, even if they require a considerable number of observations for the reliability of the results. Moreover, qualitative analysis provides more in depth information, even if their data do not allow us to make generalizations. The qualitative and quantitative methods for the detection of satisfaction are usually used separately, but their integration may bring significant added value in terms of the wealth of information. This study follows the analysis of the potential of the integration of qualitative and quantitative analysis techniques customized with respect to different types of targets. The results of the experimentation performed on ethnographic museums shows a consistency of the results obtained by the two different tools that increase the capacity information of survey instruments.

  15. Communication of technical information to lay audiences. [National Waste Terminal Storage (NWTS) program

    Energy Technology Data Exchange (ETDEWEB)

    Bowes, J.E.; Stamm, K.R.; Jackson, K.M.; Moore, J.

    1978-05-01

    One of the objectives of the National Waste Terminal Storage (NWTS) Program is to provide terminal storage facilities for commercial radioactive wastes in various geologic formations at multiple locations in the United States. The activities performed under the NWTS Program will affect regional, state, and local areas, and widespread public interest in this program is expected. Since a large part of the NWTS Program deals with technical information it was considered desirable to initiate a study dealing with possible methods of effectively transmitting this technical information to the general public. This study has the objective of preparing a state-of-the-art report on the communication of technical information to lay audiences. The particular task of communicating information about the NWTS Program to the public is discussed where appropriate. The results of this study will aid the NWTS Program in presenting to the public the quite diverse technical information generated within the program so that a widespread, thorough public understanding of the NWTS Program might be achieved. An annotated bibliography is included.

  16. Astronomy's New Messengers: A traveling exhibit to out to a young adult audience

    International Nuclear Information System (INIS)

    Cavaglia, Marco; Hendry, Martin; Marka, Szabolcs; Reitze, David H; Riles, Keith

    2010-01-01

    The Laser Interferometer Gravitational-wave Observatory exhibit Astronomy's New Messengers: Listening to the Universe with Gravitational Waves is traveling to colleges, universities, museums and other public institutions throughout the United States. In 2010, an extended version of this exhibit will appear in a New York City venue that is accessible to a large and diverse cross section of the general public. Astronomy's New Messengers primarily communicates with an adolescent and young adult audience, potentially inspiring them into the field of science. Acknowledging that this audience is traditionally a difficult one to attract, the exhibit publicly announces itself in a charismatic fashion to reach its principal goals of broadening the community of people interested in science and encouraging interest in science among young people.

  17. Figures of merit and constraints from testing general relativity using the latest cosmological data sets including refined COSMOS 3D weak lensing

    International Nuclear Information System (INIS)

    Dossett, Jason N.; Moldenhauer, Jacob; Ishak, Mustapha

    2011-01-01

    We use cosmological constraints from current data sets and a figure of merit approach in order to probe any deviations from general relativity at cosmological scales. The figure of merit approach is used to study and compare the constraining power of various combinations of data sets on the modified gravity (MG) parameters. We use the recently refined HST-COSMOS weak-lensing tomography data, the ISW-galaxy cross correlations from 2MASS and SDSS luminous red galaxy surveys, the matter power spectrum from SDSS-DR7 (MPK), the WMAP7 temperature and polarization spectra, the baryon acoustic oscillations from Two-Degree Field and SDSS-DR7, and the Union2 compilation of type Ia supernovae, in addition to other bounds from Hubble parameter measurements and big bang nucleosynthesis. We use three parametrizations of MG parameters that enter the perturbed field equations. In order to allow for variations of the parameters with the redshift and scale, the first two parametrizations use recently suggested functional forms while the third is based on binning methods. Using the first parametrization, we find that the CMB+ISW+WL combination provides the strongest constraints on the MG parameters followed by CMB+WL or CMB+MPK+ISW. Using the second parametrization or the binning methods, we find that the combination CMB+MPK+ISW consistently provides some of the strongest constraints. This shows that the constraints are parametrization dependent. We find that adding up current data sets does not improve consistently the uncertainties on MG parameters due to tensions between the best-fit MG parameters preferred by different data sets. Furthermore, some functional forms imposed by the parametrizations can lead to an exacerbation of these tensions. Next, unlike some studies that used the CFHTLS lensing data, we do not find any deviation from general relativity using the refined HST-COSMOS data, confirming previous claims in those studies that their result may have been due to some

  18. Blood pressure control status and relationship between salt intake and lifestyle including diet in hypertensive outpatients treated at a general hospital.

    Science.gov (United States)

    Ohta, Yuko; Kimura, Yorio; Kitaoka, Chie; Sakata, Tomoko; Abe, Isao; Kawano, Yuhei

    2017-01-01

    The purpose of the present study was to investigate blood pressure (BP) control and salt intake in hypertensive outpatients treated at a general hospital and to examine the relationship between their lifestyles and amount of salt intake. Subjects comprised 429 hypertensive patients (206 males, 223 females, and average age of 71 ± 11 years). We estimated 24-hour salt excretion using spot urine samples and assessed lifestyle using a self-description questionnaire. Average clinic BP and the number of antihypertensive drugs were 132 ± 11/73 ± 8 mmHg and 1.8 ± 0.9, respectively. In all subjects, average estimated salt intake was 9.2 ± 2.8 g/day and the rate of achievement of the estimated salt intake of hospital. It may be important to provide data on actual salt intake and guide salt restriction in the individual management of hypertension.

  19. Creating a Library of Climate Change Education Resources for Audiences in the Southeast United States

    Science.gov (United States)

    Carroll, J.; McNeal, K. S.; Williams, C. C.; Paz, J. O.; Cho, H. "; Nair, U. S.; Geroux, J.; Guthrie, C.; Wright, K.; Hill, J.

    2011-12-01

    The Climate Literacy Partnership in the Southeast (CLiPSE) is a part of the Climate Change Education Program supported by the National Science Foundation (http://CLiPSE-project.org). The established CLiPSE partnership is dedicated to improving climate literacy in the southeast and promoting scientifically accurate, formal educational resources for the K-12 classroom audience, as well as informal educational resources for audiences such as agriculture, education, leisure, and religious organizations, to name a few. The CLiPSE project has been successful in creating partnerships with the National Geographic Alliances, Departments of Education, and Mississippi Environmental Education Alliance, among others, to determine an effective strategic plan for reaching K-12 audiences. One goal in the strategic plan is to create a catalog of climate change education resources that are aligned to state standards in the SE. Eighty-seven resources from the Climate Literacy and Energy Awareness Network (http://cleanet.org) have been aligned with the state education standards for grades six through twelve in the southeast, beginning with science in Mississippi and expanding to include science and math in the remaining SE states. The criteria for aligning the existing resources includes: matching key terms, topics, and lesson activities with the content strands and essential skills included in the state science framework. By developing a searchable database containing climate resources already aligned with state standards, CLiPSE will have made these resources more appealing to educators in the SE, increasing the likelihood of resources being implemented in the classroom. The CLiPSE Climate Science Team has also created an inventory of scientifically sound, informal resources, which will be available for dispersion to appropriate audiences and communities. Cataloged resources, both formal and informal, grouped by a variety of means, to include audience, grade level, and resource

  20. Study Modules for Calculus-Based General Physics. [Includes Modules 18-20: Sound; Temperature, Heat, and Thermodynamics: First Law; and Kinetic Theory of Gases].

    Science.gov (United States)

    Fuller, Robert G., Ed.; And Others

    This is part of a series of 42 Calculus Based Physics (CBP) modules totaling about 1,000 pages. The modules include study guides, practice tests, and mastery tests for a full-year individualized course in calculus-based physics based on the Personalized System of Instruction (PSI). The units are not intended to be used without outside materials;…

  1. Study Modules for Calculus-Based General Physics. [Includes Modules 15-17: Gravitation; Simple Harmonic Motion; and Traveling Waves; plus a Partial Derivatives Review].

    Science.gov (United States)

    Fuller, Robert G., Ed.; And Others

    This is part of a series of 42 Calculus Based Physics (CBP) modules totaling about 1,000 pages. The modules include study guides, practice tests, and mastery tests for a full-year individualized course in calculus-based physics based on the Personalized System of Instruction (PSI). The units are not intended to be used without outside materials;…

  2. Study Modules for Calculus-Based General Physics. [Includes Modules 35-37: Reflection and Refraction; Electric Fields and Potentials from Continuous Charge Distributions; and Maxwell's Predictions].

    Science.gov (United States)

    Fuller, Robert G., Ed.; And Others

    This is part of a series of 42 Calculus Based Physics (CBP) modules totaling about 1,000 pages. The modules include study guides, practice tests, and mastery tests for a full-year individualized course in calculus-based physics based on the Personalized System of Instruction (PSI). The units are not intended to be used without outside materials;…

  3. Study Modules for Calculus-Based General Physics. [Includes Modules 31-34: Inductance; Wave Properties of Light; Interference; and Introduction to Quantum Physics].

    Science.gov (United States)

    Fuller, Robert G., Ed.; And Others

    This is Part of a series of 41 Calculus Based Physics (CBP) modules totaling about 1,000 Pages. The modules include study guides, practice tests, and mastery tests for a full-year individualized courses in calculus-based physics based on the Personalized System of Instruction (PSI). The units are not intended to be used without outside materials;…

  4. Study Modules for Calculus-Based General Physics. [Includes Modules 8-10: Conservation of Energy; Impulse and Momentum; and Rotational Motion].

    Science.gov (United States)

    Fuller, Robert G., Ed.; And Others

    This is part of a series of 42 Calculus Based Physics (CBP) modules totaling about 1,000 pages. The modules include study guides, practice tests, and mastery tests for a full-year individualized course in calculus-based physics based on the Personalized System of Instruction (PSI). The units are not intended to be used without outside materials;…

  5. Study Modules for Calculus-Based General Physics. [Includes Modules 21-23: Second Law and Entropy; Coulomb's Law and the Electric Field; and Flux and Gauss' Law].

    Science.gov (United States)

    Fuller, Robert G., Ed.; And Others

    This is part of a series of 42 Calculus Based Physics (CBP) modules totaling about 1,000 pages. The modules include study guides, practice tests, and mastery tests for a full-year individualized course in calculus-based physics based on the Personalized System of Instruction (PSI). The units are not intended to be used without outside materials;…

  6. Study Modules for Calculus-Based General Physics. [Includes Modules 11-14: Collisions; Equilibrium of Rigid Bodies; Rotational Dynamics; and Fluid Mechanics].

    Science.gov (United States)

    Fuller, Robert G., Ed.; And Others

    This is part of a series of 42 Calculus Based Physics (CBP) modules totaling about 1,000 pages. The modules include study guides, practice tests, and mastery tests for a full-year individualized course in calculus-based physics based on the Personalized System of Instruction (PSI). The units are not intended to be used without outside materials;…

  7. Study Modules for Calculus-Based General Physics. [Includes Modules 1 and 2: Dimensions and Vector Addition; Rectilinear Motion; plus a Trigonometry and Calculus Review].

    Science.gov (United States)

    Fuller, Robert G., Ed.; And Others

    This is part of a series of 42 Calculus Based Physics (CBP) modules totaling about 1,000 pages. The modules include study guides, practice tests, and mastery tests for a full-year individualized course in calculus-based physics based on the Personalized System of Instruction (PSI). The units are not intended to be used without outside materials;…

  8. Gameplay marketing strategies as audience cooptation

    DEFF Research Database (Denmark)

    Reinhard, CarrieLynn D.

    2011-01-01

    Case studies of marketing strategies are illustrated that utilize some gaming structure and rules that encourage play(ing). In this paper, these strategies are referred to as "gameplay marketing". It is argued that these strategies have been inspired by established modes of gaming and can be found...... in at least four general types. The case studies discussed are four campaigns that represent these types: two television series, Leverage and Heroes, and two films, Cloverfield and The Dark Knight. The purpose of such gameplay marketing strategies appears to be to provoke viral marketing by creating buzz from...

  9. Audience reaction movie trailers and the Paranormal Activity franchise

    Directory of Open Access Journals (Sweden)

    Alexander Swanson

    2015-03-01

    Full Text Available This article addresses the concept and growing practice of audience reaction movie trailers, specifically for films in the horror genre. Popularized by the Paranormal Activity series of films, these trailers primarily utilize green night-vision video footage of a movie theater audience reacting to the film being advertised, yet also consist of webcam recordings of screaming fans, documentary-style B-roll footage of audiences filing into preview screenings with high levels of anticipation, and close-up shots of spectator facial expressions, accompanied by no footage whatsoever from the film being advertised. In analyzing these audience-centric promotional paratexts, my aim is to reveal them as attempting to sell and legitimize the experiential, communal, and social qualities of the theatrical movie viewing experience while at the same time calling for increased fan investment in both physical and online spaces. Through the analysis of audience reaction trailers, this article hopes to both join and engender conversations about horror fan participation, the nature of anticipatory texts as manipulative, and the current state of horror gimmickry in the form of the promotional paratext.

  10. Mental health message appeals and audience engagement: Evidence from Australia.

    Science.gov (United States)

    Yap, Jo En; Zubcevic-Basic, Nives; Johnson, Lester W; Lodewyckx, Michaela A

    2017-09-07

    Social media platforms are increasingly used to disseminate social marketing messages about mental health and wellbeing. This study presents a range of message appeals used in social media enabled mental health promotion and stigma reduction messages. Furthermore, it examines the relationship between the type of message appeals and audience engagement. A content analysis of 65 organisation-generated YouTube videos about depression and anxiety and stigma reduction was conducted. The most utilised message appeal was Sorrow, followed by Affiliation, Ease/Convenience, Hope, Humour, Guilt/Shame, Heroic/Successful, and Fear. Multiple regression analysis was used to examine the relationship between the type of message appeals and audience engagement in terms of the number of likes, comments, and shares. The analysis revealed that Sorrow is the most useful message appeal for generating audience comments. However, Sorrow is negatively associated with the number of likes and shares. The results suggest that mental health promotion messages may engage a larger audience through Affiliation and Hope as they have a positive impact on the number of shares. This could, in effect, turn audiences into vocal advocates for mental health promotion and stigma reduction messages. © The Author 2017. Published by Oxford University Press. All rights reserved. For Permissions, please email: journals.permissions@oup.com.

  11. Cultural Democracy in a Period of Cultural Expansion: The Social Composition of Arts Audiences in the United States.

    Science.gov (United States)

    Dimaggio, Paul; Useem, Michael

    1978-01-01

    Visitors to museums and audiences of live performing arts tend to be better educated, of higher occupational standing, and more affluent than the general populace. Recent trends indicate that expansion in the scale of arts activities and government subsidies has not been accompanied by a democratization of cultural consumption. (Author/EB)

  12. Blockage and flow studies of a generalized test apparatus including various wing configurations in the Langley 7-inch Mach 7 Pilot Tunnel

    Science.gov (United States)

    Albertson, C. W.

    1982-03-01

    A 1/12th scale model of the Curved Surface Test Apparatus (CSTA), which will be used to study aerothermal loads and evaluate Thermal Protection Systems (TPS) on a fuselage-type configuration in the Langley 8-Foot High Temperature Structures Tunnel (8 ft HTST), was tested in the Langley 7-Inch Mach 7 Pilot Tunnel. The purpose of the tests was to study the overall flow characteristics and define an envelope for testing the CSTA in the 8 ft HTST. Wings were tested on the scaled CSTA model to select a wing configuration with the most favorable characteristics for conducting TPS evaluations for curved and intersecting surfaces. The results indicate that the CSTA and selected wing configuration can be tested at angles of attack up to 15.5 and 10.5 degrees, respectively. The base pressure for both models was at the expected low level for most test conditions. Results generally indicate that the CSTA and wing configuration will provide a useful test bed for aerothermal pads and thermal structural concept evaluation over a broad range of flow conditions in the 8 ft HTST.

  13. The Places and Spaces of News Audiences

    DEFF Research Database (Denmark)

    Historically, or so we would like to believe, the story of everyday life for many people included regular, definitive moments of news consumption. Journalism, in fact, was distributed around these routines: papers were delivered before breakfast, the evening news on TV buttressed the transition...

  14. Effects of Exposure to Advertisements on Audience Impressions

    Science.gov (United States)

    Hasegawa, Hiroshi; Sato, Mie; Kasuga, Masao; Nagao, Yoshihide; Shono, Toru; Norose, Yuka; Oku, Ritsuya; Nogami, Akira; Miyazawa, Yoshitaka

    This study investigated effects of listening and/or watching commercial-messages (CMs) on audience impressions. We carried out experiments of TV advertisements presentation in conditions of audio only, video only, and audio-video. As results, we confirmed the following two effects: image-multiple effect, that is, the audience brings to mind various images that are not directly expressed in the content, and marking-up effect, that is, the audience concentrates on some images that are directly expressed in the content. The image-multiple effect, in particular, strongly appeared under the audio only condition. Next, we investigated changes in the following seven subjective responses; usage image, experience, familiarity, exclusiveness, feeling at home, affection, and willingness to buy, after exposure to advertisements under conditions of audio only and audio-video. As a result, noting that the image-multiple effect became stronger as the evaluation scores of the responses increased.

  15. EMOTIONAL CONTAGION AND MOOD IN CROWD SERVING AS AUDIENCE

    Directory of Open Access Journals (Sweden)

    Beno Arnejcic

    2015-06-01

    Full Text Available The global world is gradually becoming a world of separated crowds despite the artificial wire and wireless connection through television and the Internet. Crowds remain a prevailing subject of research in different social studies, and the research of changes in the psychological structure of crowds and their characteristics is still of primary interest. The main focus of the research is on the interpretation of the results of the research paper about a special separated crowd called audience. It was observed how students, constituting the crowd, perceive a crowd on video. The observation was focused on the research of emotional contagion and mood in the crowd serving as audience. While watching a mass event on a big screen, the crowd serving as audience emotionally converges with someone else, in our case with public speakers.

  16. Visual Peoplemeter: A Vision-based Television Audience Measurement System

    Directory of Open Access Journals (Sweden)

    SKELIN, A. K.

    2014-11-01

    Full Text Available Visual peoplemeter is a vision-based measurement system that objectively evaluates the attentive behavior for TV audience rating, thus offering solution to some of drawbacks of current manual logging peoplemeters. In this paper, some limitations of current audience measurement system are reviewed and a novel vision-based system aiming at passive metering of viewers is prototyped. The system uses camera mounted on a television as a sensing modality and applies advanced computer vision algorithms to detect and track a person, and to recognize attentional states. Feasibility of the system is evaluated on a secondary dataset. The results show that the proposed system can analyze viewer's attentive behavior, therefore enabling passive estimates of relevant audience measurement categories.

  17. Fitting and Phenomenology in Type IA Supernova Cosmology: Generalized Likelihood Analyses for Multiple Evolving Populations and Observations of Near-Infrared Lightcurves Including Host Galaxy Properties

    Science.gov (United States)

    Ponder, Kara A.

    In the late 1990s, Type Ia supernovae (SNeIa) led to the discovery that the Universe is expanding at an accelerating rate due to dark energy. Since then, many different tracers of acceleration have been used to characterize dark energy, but the source of cosmic acceleration has remained a mystery. To better understand dark energy, future surveys such as the ground-based Large Synoptic Survey Telescope and the space-based Wide-Field Infrared Survey Telescope will collect thousands of SNeIa to use as a primary dark energy probe. These large surveys will be systematics limited, which makes it imperative for our insight regarding systematics to dramatically increase over the next decade for SNeIa to continue to contribute to precision cosmology. I approach this problem by improving statistical methods in the likelihood analysis and collecting near infrared (NIR) SNeIa with their host galaxies to improve the nearby data set and search for additional systematics. Using more statistically robust methods to account for systematics within the likelihood function can increase accuracy in cosmological parameters with a minimal precision loss. Though a sample of at least 10,000 SNeIa is necessary to confirm multiple populations of SNeIa, the bias in cosmology is ˜ 2 sigma with only 2,500 SNeIa. This work focused on an example systematic (host galaxy correlations), but it can be generalized for any systematic that can be represented by a distribution of multiple Gaussians. The SweetSpot survey gathered 114 low-redshift, NIR SNeIa that will act as a crucial anchor sample for the future high redshift surveys. NIR observations are not as affected by dust contamination, which may lead to increased understanding of systematics seen in optical wavelengths. We obtained spatially resolved spectra for 32 SweetSpot host galaxies to test for local host galaxy correlations. For the first time, we probe global host galaxy correlations with NIR brightnesses from the current literature

  18. Audience responses to television news coverage of medical advances: The mediating role of audience emotions and identification.

    Science.gov (United States)

    Hong, Hyehyun

    2015-08-01

    Exemplifying a real person in news stories has become a popular journalistic technique to describe an event or issue. With the frequent appearance of medical news reports in local television in recent years, this news presentation style is widely believed to help audiences better engage in and understand complex medical information and to influence their perceptions and judgments. In terms of television news coverage of medical advances, this study investigates how audiences respond to embedded human examples (mainly patients who experience benefits from the advances) and to overall news stories, and how such responses are related to their perception of portrayed medical advances. The experimental results indicate that news stories with a human example were more likely to intensify the audience's positive emotions than those without, which in turn influenced favorable perceptions of the described medical advance. In addition, the extent to which the audience identified with a human example (in particular, sympathy) mediated the relationship between the audience's involvement in the news story and its perception of the portrayed medical advance. © The Author(s) 2014.

  19. Using narratives and storytelling to communicate science with nonexpert audiences

    Science.gov (United States)

    Dahlstrom, Michael F.

    2014-01-01

    Although storytelling often has negative connotations within science, narrative formats of communication should not be disregarded when communicating science to nonexpert audiences. Narratives offer increased comprehension, interest, and engagement. Nonexperts get most of their science information from mass media content, which is itself already biased toward narrative formats. Narratives are also intrinsically persuasive, which offers science communicators tactics for persuading otherwise resistant audiences, although such use also raises ethical considerations. Future intersections of narrative research with ongoing discussions in science communication are introduced. PMID:25225368

  20. Attitude change in a realistic experiment: the effect of party membership and audience reaction during an interview with a Dutch politician

    OpenAIRE

    Wiegman, O.

    1987-01-01

    In this realistic experiment, an interview with the leader of the Liberals in the Dutch Parliament was recorded in the presence of a live audience, which reacted in a positive, negative, or neutral way. It was shown to subjects of two opposing political parties, whose attitudes were to be changed by the experimental interview. The main hypothesis, which predicted more attitude change in the positive than in the negative audience condition, could not in general be supported. The alternative au...

  1. Integrating the Liberal Arts and Chemistry: A Series of General Chemistry Assignments to Develop Science Literacy

    Science.gov (United States)

    Miller, Diane M.; Chengelis Czegan, Demetra A.

    2016-01-01

    This paper describes assignments that have been implemented in a General Chemistry I course to promote science literacy. This course was chosen in particular because it reaches a broad audience, which includes nonscience majors. The assignment series begins with several discussions and tasks to develop information literacy, in which students find…

  2. Audience reactions and receptivity to HIV prevention message concepts for people living with HIV.

    Science.gov (United States)

    Uhrig, Jennifer D; Bann, Carla M; Wasserman, Jill; Guenther-Grey, Carolyn; Eroğlu, Doğan

    2010-04-01

    This study measured audience reactions and receptivity to five draft HIV prevention messages developed for people living with HIV (PLWH) to inform future HIV message choice and audience targeting decisions. Our premise was that message concepts that receive wide audience appeal constitute a strong starting point for designing future HIV prevention messages, program activities, and health communication and marketing campaigns for PLWH. The majority of participants indicated agreement with evaluative statements that expressed favorable attitudes toward all five of the message concepts we evaluated. Participants gave the lowest approval to the message promoting sero-sorting. Sociodemographic characteristics played less of a role in predicting differences in message perceptions than attitudes, beliefs and sexual behavior. The general appeal for these messages is encouraging given that messages were expressed in plain text without the support of other creative elements that are commonly used in message execution. These results confirm the utility of systematic efforts to generate and screen message concepts prior to large-scale testing.

  3. Using support vector machine ensembles for target audience classification on Twitter.

    Science.gov (United States)

    Lo, Siaw Ling; Chiong, Raymond; Cornforth, David

    2015-01-01

    The vast amount and diversity of the content shared on social media can pose a challenge for any business wanting to use it to identify potential customers. In this paper, our aim is to investigate the use of both unsupervised and supervised learning methods for target audience classification on Twitter with minimal annotation efforts. Topic domains were automatically discovered from contents shared by followers of an account owner using Twitter Latent Dirichlet Allocation (LDA). A Support Vector Machine (SVM) ensemble was then trained using contents from different account owners of the various topic domains identified by Twitter LDA. Experimental results show that the methods presented are able to successfully identify a target audience with high accuracy. In addition, we show that using a statistical inference approach such as bootstrapping in over-sampling, instead of using random sampling, to construct training datasets can achieve a better classifier in an SVM ensemble. We conclude that such an ensemble system can take advantage of data diversity, which enables real-world applications for differentiating prospective customers from the general audience, leading to business advantage in the crowded social media space.

  4. [Relationship among weblog authors' target audience, contents, and types of interpersonal communication].

    Science.gov (United States)

    Miura, Asako; Matsumura, Naohiro; Kitayama, Satoshi

    2008-12-01

    Weblogs are one of the most popular personal websites in Japan, where entries are made in journal style and displayed in reverse chronological order. This study examined the relationship between weblog authors' target audience (i.e., orientation) and the actual situations depicted in their weblogs by combining a questionnaire survey of the authors with an analysis of their weblog content data. Based on a questionnaire survey of 736 Japanese weblog authors, their target audience was divided into four clusters: (a) general public, (b) self, (c) self and offline friends, and (d) various others. To assess the actual situations depicted in their weblogs, the amount of happy and unhappy emotional expression in their writing and the frequency of interpersonal communication (comments, bookmarks, and trackbacks) were calculated from their log data. The results suggested that weblog authors wrote different types of content and used different types of communication depending on their audience, whereas the weblog content itself still showed the diary-like characteristic of personal daily-life records.

  5. Using support vector machine ensembles for target audience classification on Twitter.

    Directory of Open Access Journals (Sweden)

    Siaw Ling Lo

    Full Text Available The vast amount and diversity of the content shared on social media can pose a challenge for any business wanting to use it to identify potential customers. In this paper, our aim is to investigate the use of both unsupervised and supervised learning methods for target audience classification on Twitter with minimal annotation efforts. Topic domains were automatically discovered from contents shared by followers of an account owner using Twitter Latent Dirichlet Allocation (LDA. A Support Vector Machine (SVM ensemble was then trained using contents from different account owners of the various topic domains identified by Twitter LDA. Experimental results show that the methods presented are able to successfully identify a target audience with high accuracy. In addition, we show that using a statistical inference approach such as bootstrapping in over-sampling, instead of using random sampling, to construct training datasets can achieve a better classifier in an SVM ensemble. We conclude that such an ensemble system can take advantage of data diversity, which enables real-world applications for differentiating prospective customers from the general audience, leading to business advantage in the crowded social media space.

  6. The Hubble Frontier Fields: Engaging Multiple Audiences in Exploring the Cosmic Frontier

    Science.gov (United States)

    Lawton, Brandon L.; Smith, Denise A.; Summers, Frank; Ryer, Holly; Slivinski, Carolyn; Lotz, Jennifer M.

    2017-06-01

    The Hubble Frontier Fields is a multi-cycle program of six deep-field observations of strong-lensing galaxy clusters taken in parallel with six deep “blank fields.” The three-year long collaborative program began in late 2013 and is led by observations from NASA’s Great Observatories. The observations, now complete, allow astronomers to look deeper into the universe than ever before, and potentially uncover galaxies that are as much as 100 times fainter than what the telescopes can typically observe. The Frontier Fields science program is ideal for informing audiences about scientific advances and topics in STEM. The study of galaxy properties, statistics, optics, and Einstein’s theory of general relativity naturally leverages off of the science returns of the Frontier Fields program. As a result, the Space Telescope Science Institute’s Office of Public Outreach (OPO) has engaged multiple audiences over the past three years to follow the progress of the Frontier Fields.For over two decades, the STScI outreach program has sought to bring the wonders of the universe to the public and engage audiences in the adventure of scientific discovery. In addition, we are leveraging the reach of the new NASA’s Universe of Learning education program to bring the science of the Frontier Fields to informal education audiences. The main underpinnings of the STScI outreach program and the Universe of Learning education program are scientist-educator development teams, partnerships, and an embedded program evaluation component. OPO is leveraging the infrastructure of these education and outreach programs to bring the Frontier Fields science program to the education community and the public in a cost-effective way.This talk will feature highlights over the past three years of the program. We will highlight OPO’s strategies and infrastructure that allows for the quick delivery of groundbreaking science to the education community and public.

  7. Role of an audience response system in didactic attendance and assessment.

    Science.gov (United States)

    Stoneking, Lisa R; Grall, Kristi H; Min, Alice; Dreifuss, Bradley; Spear Ellinwood, Karen C

    2014-06-01

    The Residency Review Committee for Emergency Medicine mandates conference participation, but tracking attendance is difficult and fraught with errors. Feedback on didactic sessions, if not collected in real time, is challenging to obtain. We assessed whether an audience response system (ARS) would (1) encourage residents to arrive on time for lectures, and (2) increase anonymous real-time audience feedback. The ARS (Poll Everywhere) provided date/time-stamped responses to polls from residents, including a question to verify attendance and questions to gather immediate, anonymous postconference evaluations. Fisher exact test was used to calculate proportions. The proportion of residents who completed evaluations prior to the institution of the ARS was 8.75, and it was 59.42 after (P didactic sessions.

  8. Health-related media use among youth audiences in Senegal.

    Science.gov (United States)

    Glik, Deborah; Massey, Philip; Gipson, Jessica; Dieng, Thierno; Rideau, Alexandre; Prelip, Michael

    2016-03-01

    Lower- and middle-income countries (LMICs) are experiencing rapid changes in access to and use of new internet and digital media technologies. The purpose of this study was to better understand how younger audiences are navigating traditional and newer forms of media technologies, with particular emphasis on the skills and competencies needed to obtain, evaluate and apply health-related information, also defined as health and media literacy. Sixteen focus group discussions were conducted throughout Senegal in September 2012 with youth aged 15-25. Using an iterative coding process based on grounded theory, four themes emerged related to media use for health information among Senegalese youth. They include the following: (i) media utilization; (ii) barriers and conflicts regarding media utilization; (iii) uses and gratifications and (iv) health and media literacy. Findings suggest that Senegalese youth use a heterogeneous mix of media platforms (i.e. television, radio, internet) and utilization often occurs with family members or friends. Additionally, the need for entertainment, information and connectedness inform media use, mostly concerning sexual and reproductive health information. Importantly, tensions arise as youth balance innovative and interactive technologies with traditional and conservative values, particularly concerning ethical and privacy concerns. Findings support the use of multipronged intervention approaches that leverage both new media, as well as traditional media strategies, and that also address lack of health and media literacy in this population. Implementing health-related interventions across multiple media platforms provides an opportunity to create an integrated, as opposed to a disparate, user experience. © The Author 2014. Published by Oxford University Press. All rights reserved. For Permissions, please email: journals.permissions@oup.com.

  9. Introduction : The Places and Spaces of News Audiences

    NARCIS (Netherlands)

    Peters, Chris

    2014-01-01

    This special issue on the places and spaces of news audiences presents an initial attempt to do this; to see how the everyday digital geographies of contemporary media, communication, and information flows intersect with the everywhere “lived” geographies of individuals, and how this impacts

  10. Consider Clicking In: Using Audience Response Systems to Spark Discussion

    Science.gov (United States)

    Barbour, Joshua B.

    2013-01-01

    Audience response systems, also known as clickers, hold much promise for use in the communication classroom. Yet potential benefits notwithstanding, implementing new technology in the classroom also offers challenges for faculty who must master it themselves while managing students' learning. Successful clicker implementation, like the…

  11. Audience Research in American Broadcasting: The Early Years.

    Science.gov (United States)

    Hurwitz, Donald

    The basic arrangements and practices of American broadcast audience research and measurement were established during the first decade (1920-29) of the field's existence, and were motivated by commercial and competing institutional concerns within the broader context of evolving forms of imagination and expression. A review of the evidence found in…

  12. Audience Perception of Nollywood Films | Agba | Lwati: A Journal of ...

    African Journals Online (AJOL)

    The stimulus providing the drive into the writing of the article titled: audience perception of Nollywood Films in Nigeria arises as a result of the severe perceptual criticism about Nollywood Films even to the point of suggesting that the product of the industry should be of no use. Thus, this article is written after an empirical ...

  13. Tangible air: An interactive installation for visualising audience engagement

    NARCIS (Netherlands)

    T. Röggla (Tom); C. Wang (Chen); L. Pérez Romero (Lilia); A.J. Jansen (Jack); P.S. Cesar Garcia (Pablo Santiago)

    2017-01-01

    textabstractThis article presents an end-to-end system for capturing physiological sensor data and visualising it on a real-time graphic dashboard and as part of an art installation. More specifically, it describes an event where the level of engagement of the audience was measured by means of

  14. Tangible air : An Interactive Installation for Visualising Audience Engagement

    NARCIS (Netherlands)

    Röggla, Thomas; Wang, Chen; Perez Romero, Lilia; Jansen, Jack; Cesar Garcia, P.S.

    2017-01-01

    This article presents an end-to-end system for capturing physiological sensor data and visualising it on a real-time graphic dashboard and as part of an art installation. More specifically, it describes an event where the level of engagement of the audience was measured by means of Galvanic Skin

  15. Allies and Competitors as Enscripted Audiences in Scientific Writing.

    Science.gov (United States)

    Perry, Susan

    A set of much examined scientific papers which specifically portray a controversial topic and also manifest ally-peer and competitor-peer enscripted audiences are those written by James Watson and Francis Crick concerning their discovery of the structure of deoxyribose nucleic acid (DNA). The theoretical perspective of an ally-peer and…

  16. Qualitative Audience Research: Toward an Integrative Approach to Reception.

    Science.gov (United States)

    Jensen, Klaus Bruhn

    1987-01-01

    Analyzes research about the mass communication audience and describes a theoretical and methodological framework for further empirical studies. Discusses the (1) explanatory value of qualitative research; (2) social and cultural implications of the reception process, with special reference to television; and (3) applications and social relevance…

  17. Using Audience Segmentation to Tailor Residential Irrigation Water Conservation Programs

    Science.gov (United States)

    Warner, Laura A.; Chaudhary, Anil Kumar; Rumble, Joy N.; Lamm, Alexa J.; Momol, Esen

    2017-01-01

    Today's complex issues require technical expertise as well as the application of innovative social science techniques within Extension contexts. Researchers have suggested that a social science approach will play a critical role in water conservation, and people who use home landscape irrigation comprise a critical target audience for agriculture…

  18. Adolescent audience segmentation on alcohol attitudes : A further exploration

    NARCIS (Netherlands)

    Janssen, M.M.; Mathijssen, J.J.P.; van Bon, M.J.H.; van Oers, J.A.M.; Garretsen, H.F.L.

    2015-01-01

    Introduction: In an earlier audience segmentation study, Dutch adolescents aged 12–18 years were segmented into five alcohol attitudes segments: ordinaries, high spirits, consciously sobers, ordinary sobers and socials. The current study explores several aspects of alcohol consumption and leisure

  19. Renewing Audience Response in Study of Medieval Literature.

    Science.gov (United States)

    Harrington, David V.

    Although modern readers often find the interpretation of medieval literature difficult, they should be encouraged to use their imagination to resolve the dilemmas they encounter. Often, these are the same issues with which medieval audiences had to wrestle and which the poets intended to raise. W. Iser's and H. R. Jauss's principles of…

  20. Hyperboles not turning to metaphors : How to explain audience cooperativeness?

    NARCIS (Netherlands)

    van den Hoven, P.J.

    2016-01-01

    We observe that an audience attempts to interpret the relation between a source domain and a target domain as a hyperbole before interpreting it as a metaphor. It could also first try a metaphorical reading or attempt several possible readings and successively select the relevant outcome. But it

  1. Communicating Ocean Sciences to Informal Audiences (COSIA): Interim Evaluation Report

    Science.gov (United States)

    St. John, Mark; Phillips, Michelle; Smith, Anita; Castori, Pam

    2009-01-01

    Communicating Ocean Sciences to Informal Audiences (COSIA) is a National Science Foundation (NSF)-funded project consisting of seven long-term three-way partnerships between the Lawrence Hall of Science (LHS) and an informal science education institution (ISEI) partnered with an institution of higher education (IHE). Together, educators from the…

  2. Communicating Ocean Sciences to Informal Audiences (COSIA): Final Evaluation Report

    Science.gov (United States)

    Phillips, Michelle; St. John, Mark

    2010-01-01

    Communicating Ocean Sciences to Informal Audiences (COSIA) is a National Science Foundation (NSF)-funded project consisting of six three-way partnerships between the Lawrence Hall of Science (LHS) and an informal science education institution (ISEI) partnered with an institution of higher education (IHE). Together, educators from the ISEI (often…

  3. Experio: a design for novel audience participation in club settings

    NARCIS (Netherlands)

    van Hout, B.F.K.; Giacolini, L.; Hengeveld, B.J.; Funk, M.; Frens, J.W.

    2014-01-01

    When looking at modern music club settings, especially in the area of electronic music, music is consumed in a unidirectional way – from DJ or producer to the audience – with little direct means to influence and participate. In this paper we challenge this phenomenon and aim for a new bond between

  4. Pedro Gutierrez Bueno's Textbooks: Audiences, Teaching Practices and Chemical Revolution

    Science.gov (United States)

    Sanchez, Jose Ramon Bertomeu; Belmar, Antonio Garcia

    2006-01-01

    Pedro Gutierrez Bueno wrote two editions of a chemistry textbook between 1788 and 1802. The paper offers a comparative view of both editions taking into account Gutierrez Bueno's biography, his intended audience and the changes related to the so-called chemical revolution. Some conclusions are at odds with common images about scientific…

  5. Audience Perception of Television Animated Cartoons as Tool for ...

    African Journals Online (AJOL)

    This study investigated audience perception of television animated cartoons as tool for political communication. The specific objectives of the study were: to find out the frequency of exposure to television animated cartoons between males and females; to find out the frequency of exposure to television animated cartoons ...

  6. Scientific Criticism? A Critical Approach to the Resistive Audience.

    Science.gov (United States)

    Ruddock, Andy

    1998-01-01

    Contends that critical audience research has resisted "scientific" discourses that appear positivist. States that recent research begins to show the same errors as earlier positivist style--re-emergence of debates on political economy and cultural imperialism are aimed at overturning what are seen as orthodoxies of opposition and…

  7. Audience awareness and use of Mobile Authentication Service ...

    African Journals Online (AJOL)

    Audience awareness and use of Mobile Authentication Service (MAS) in identifying fake and substandard drugs in Nigeria. ... Based on the research findings, this study therefore recommends an increased level of awareness through a multi-media approach, improved network services, as well as getting all drug ...

  8. Characterizing and Reaching High-Risk Drinkers Using Audience Segmentation

    Science.gov (United States)

    Moss, Howard B.; Kirby, Susan D.; Donodeo, Fred

    2010-01-01

    Background Market or audience segmentation is widely used in social marketing efforts to help planners identify segments of a population to target for tailored program interventions. Market-based segments are typically defined by behaviors, attitudes, knowledge, opinions, or lifestyles. They are more helpful to health communication and marketing planning than epidemiologically-defined groups because market-based segments are similar in respect to how they behave or might react to marketing and communication efforts. However, market segmentation has rarely been used in alcohol research. As an illustration of its utility, we employed commercial data that describes the sociodemographic characteristics of high-risk drinkers as an audience segment; where they tend to live, lifestyles, interests, consumer behaviors, alcohol consumption behaviors, other health-related behaviors, and cultural values. Such information can be extremely valuable in targeting and planning public health campaigns, targeted mailings, prevention interventions and research efforts. Methods We describe the results of a segmentation analysis of those individuals who self-report consuming five or more drinks per drinking episode at least twice in the last 30-days. The study used the proprietary PRIZM™ audience segmentation database merged with Center for Disease Control and Prevention's (CDC) Behavioral Risk Factor Surveillance System (BRFSS) database. The top ten of the 66 PRIZM™ audience segments for this risky drinking pattern are described. For five of these segments we provide additional in-depth details about consumer behavior and the estimates of the market areas where these risky drinkers reside. Results The top ten audience segments (PRIZM clusters) most likely to engage in high-risk drinking are described. The cluster with the highest concentration of binge drinking behavior is referred to as the “Cyber Millenials.” This cluster is characterized as “the nation's tech-savvy singles

  9. Working with invalid boundary conditions: lessons from the field for communicating about climate change with public audiences

    Science.gov (United States)

    Gunther, A.

    2015-12-01

    There is an ongoing need to communicate with public audiences about climate science, current and projected impacts, the importance of reducing greenhouse gas emissions, and the requirement to prepare for changes that are likely unavoidable. It is essential that scientists are engaged and active in this effort. Scientists can be more effective communicators about climate change to non-scientific audiences if we recognize that some of the normal "boundary conditions" under which we operate do not need to apply. From how we are trained to how we think about our audience, there are some specific skills and practices that allow us to be more effective communicators. The author will review concepts for making our communication more effective based upon his experience from over 60 presentations about climate change to public audiences. These include expressing how your knowledge makes you feel, anticipating (and accepting) questions unconstrained by physics, respecting beliefs and values while separating them from evidence, and using the history of climate science to provide a compelling narrative. Proper attention to presentation structure (particularly an opening statement), speaking techniques for audience engagement, and effective use of presentation software are also important.

  10. Dallas Smythe Today - The Audience Commodity, the Digital Labour Debate, Marxist Political Economy and Critical Theory.

    Directory of Open Access Journals (Sweden)

    Christian Fuchs

    2012-09-01

    Full Text Available Due to the global capitalist crisis, neoliberalism and the logic of commodification of everything have suffered cracks, fissures and holes. There is a return of the interest in Marx, which requires us to think about the role of Marxism in Media and Communication Studies. This paper contributes to this task by discussing some foundations of contemporary Marxist media and communication studies, including a focus on the renewed interest in Dallas Smythe’s audience commodity category as part of the digital labour debate. Dallas Smythe reminds us of the importance of engagement with Marx’s works for studying the media in capitalism critically. Both Critical Theory and Critical Political Economy of the Media and Communication have been criticized for being one-sided. Such interpretations are mainly based on selective readings. They ignore that in both approaches there has been with different weightings a focus on aspects of media commodification, audiences, ideology and alternatives. Critical Theory and Critical Political Economy are complementary and should be combined in Critical Media and Communication Studies today. Dallas Smythe’s notion of the audience commodity has gained new relevance in the debate about corporate Internet services’ exploitation of digital labour. The exploitation of digital labour involves processes of coercion, alienation and appropriation.

  11. Great bowerbirds create theaters with forced perspective when seen by their audience.

    Science.gov (United States)

    Endler, John A; Endler, Lorna C; Doerr, Natalie R

    2010-09-28

    Birds in the infraorder Corvida [1] (ravens, jays, bowerbirds) are renowned for their cognitive abilities [2-4], which include advanced problem solving with spatial inference [4-8], tool use and complex constructions [7-10], and bowerbird cognitive ability is associated with mating success [11]. Great bowerbird males construct bowers with a long avenue from within which females view the male displaying over his bower court [10]. This predictable audience viewpoint is a prerequisite for forced (altered) visual perspective [12-14]. Males make courts with gray and white objects that increase in size with distance from the avenue entrance. This gradient creates forced visual perspective for the audience; court object visual angles subtended on the female viewer's eye are more uniform than if the objects were placed at random. Forced perspective can yield false perception of size and distance [12, 15]. After experimental reversal of their size-distance gradient, males recovered their gradients within 3 days, and there was little difference from the original after 2 wks. Variation among males in their forced-perspective quality as seen by their female audience indicates that visual perspective is available for use in mate choice, perhaps as an indicator of cognitive ability. Regardless of function, the creation and maintenance of forced visual perspective is clearly important to great bowerbirds and suggests the possibility of a previously unknown dimension of bird cognition. Copyright © 2010 Elsevier Ltd. All rights reserved.

  12. The International Children’s Digital Library: A Case Study in Designing for a Multilingual, Multicultural, Multigenerational Audience

    Directory of Open Access Journals (Sweden)

    Hilary Browne Hutchinson

    2005-03-01

    Full Text Available The challenges encountered in building the InternationalChildren’s Digital Library (ICDL, a freely availableonline library of children’s literature are described. Thesechallenges include selecting and processing books fromdifferent countries, handling and presenting multiplelanguages simultaneously, and addressing cultural differences. Unlike other digital libraries that present content from one or a few languages and cultures, and focuson either adult or child audiences, ICDL must serve amultilingual, multicultural, multigenerational audience.The research is presented as a case study for addressingthese design criteria; current solutions and plans forfuture work are described.

  13. Translation and Audience: Edgar Allen Poe’s “The Gold-Bug”

    Directory of Open Access Journals (Sweden)

    Clayton Tyler McKee

    2017-10-01

    Full Text Available This study intends to explore how the intended audience of a translation shapes the techniques used by the translators of the same text in order to convey the same message in a different manner. Focusing on two translations of a work done by Edgar Allen Poe, this work demonstrates how the translator shapes a translation to its audience, whether it is a pedagogical purpose or a literary one. In nineteenth century France, translations of Edgar Allan Poe began appearing in newspapers and journals catching the attention of well-known authors, such as Charles Baudelaire. While many academics, such as Wallaert and Bonnefoy, have compared Baudelaire’s translations and language choice to the original works and other translators working in the intellectual arena, the translation of “The Gold-Bug” in a young women’s magazine has not been included in the conversation. Twenty-two years before Baudelaire translates “The Gold-Bug,” originally published in English in 1843, Le magasin de desmoiselles offered a version of “Le scarabée d’or” which differed greatly in style from the version Baudelaire would provide. Comparing the two versions of the story through Schleiermacher’s theory on moving the text and Nida’s theory of equivalencies demonstrates how methods of translation fit for specific audiences in terms of a text’s foreignization and domestication. Le magasin strove to educate young bourgeoisie women à l’aristocrat while Baudelaire found inspiration in Poe’s work which would influence other movements in France. These purposes led to two translations that educate readers on foreign authors also allowing a view into how audience has influenced the translation of Poe for the French public.

  14. Virtual diplomacy: an analysis of the structure of the target audiences

    Directory of Open Access Journals (Sweden)

    V. V. Verbytska

    2016-03-01

    Full Text Available In the context of the global information society the communication processes, especially at the international level, become more important.  The effectiveness of communication depends primarily on its focus, i.e. on defining clearly the target audience which it should focus on. Virtual diplomacy, as a kind of political communication at the international level, is no exception.  The novelty, rapid development and dissemination of this phenomenon require profound analysis and elaboration of effective utilization strategies, including studying its recipients and target audiences. Purpose: identification, structuring and analysis of the recipients of virtual diplomacy as the audiences of international political communication. The study uses such research methods, as system analysis, structural functionalism, dialectics and synergy, comparison, critical analysis. Main results of the research: 1. The study examined the specifics of political communication in the context of the development of the global information society at the international level. 2. It also analyzed the recipients of virtual diplomacy as a kind of political communication at the international level. 3. The study highlighted the key target groups in the global Internet network based on the tasks performed by virtual diplomacy. 4. It proved the effectiveness of cooperation with each target group in the framework of virtual diplomacy. 5. It described the specifics of the work with each target group in the context of virtual diplomacy. Practical implications: The article may be useful for writing scientific theoretical studies, tests, essays and term papers, for designing special courses in universities in the sphere of international relations and international information. It can also be a guide for the authorities carrying out diplomatic activities and international information cooperation. Findings: In the context of the establishment of the global information society political

  15. Toward a Political Economy of ‘Audience Labour’ in the Digital Era

    Directory of Open Access Journals (Sweden)

    Brice Nixon

    2014-09-01

    Full Text Available This article contributes to a political economic theory centred on the concept of “audience labour”. First, the previous use of the concept of audience labour is briefly traced and the process of rethinking the concept as the basis of a political economic theory is begun. Second, a theory of the audience labour process is developed, drawing on previous theories of audience activities of cultural consumption as productive activities of signification and adapting Marx’s theory of the human labour process to the audience labour process. Third, a political economy of audience labour is outlined. As a theory of the basic processes through which communicative capital can control and extract value from audience labour, it describes the exploitation of audience labour and accumulation of communicative capital through distribution relationships of rent and interest. Finally, the continuing centrality of audience labour exploitation in the digital era is discussed.

  16. Shared reality in intergroup communication: Increasing the epistemic authority of an out-group audience.

    Science.gov (United States)

    Echterhoff, Gerald; Kopietz, René; Higgins, E Tory

    2017-06-01

    Communicators typically tune messages to their audience's attitude. Such audience tuning biases communicators' memory for the topic toward the audience's attitude to the extent that they create a shared reality with the audience. To investigate shared reality in intergroup communication, we first established that a reduced memory bias after tuning messages to an out-group (vs. in-group) audience is a subtle index of communicators' denial of shared reality to that out-group audience (Experiments 1a and 1b). We then examined whether the audience-tuning memory bias might emerge when the out-group audience's epistemic authority is enhanced, either by increasing epistemic expertise concerning the communication topic or by creating epistemic consensus among members of a multiperson out-group audience. In Experiment 2, when Germans communicated to a Turkish audience with an attitude about a Turkish (vs. German) target, the audience-tuning memory bias appeared. In Experiment 3, when the audience of German communicators consisted of 3 Turks who all held the same attitude toward the target, the memory bias again appeared. The association between message valence and memory valence was consistently higher when the audience's epistemic authority was high (vs. low). An integrative analysis across all studies also suggested that the memory bias increases with increasing strength of epistemic inputs (epistemic expertise, epistemic consensus, and audience-tuned message production). The findings suggest novel ways of overcoming intergroup biases in intergroup relations. (PsycINFO Database Record (c) 2017 APA, all rights reserved).

  17. ‘And gret wel Chaucer whan ye mete’ : Chaucer’s Earliest Readers, Addressees, and Audiences

    NARCIS (Netherlands)

    Sobecki, Sebastian

    2017-01-01

    This article will attempt to take stock of what we know about Chaucer's earliest audiences, that is, about uses of and references to his work made during his lifetime. Relevant new research on manuscript use and ownership has been included in the case of Thomas Hoccleve and the scrivener Thomas

  18. Studying Rhetorical Audiences – a Call for Qualitative Reception Studies in Argumentation and Rhetoric

    Directory of Open Access Journals (Sweden)

    Jens Elmelund Kjeldsen

    2016-07-01

    Full Text Available In rhetoric and argumentation research studies of empirical audiences are rare. Most studies are speaker- or text focussed. However, new media and new forms of communication make it harder to distinguish between speaker and audience. The active involvement of users and audiences is more important than ever before. Therefore, this paper argues that rhetorical research should reconsider the understanding, conceptualization and examination of the rhetorical audience. From mostly understanding audiences as theoretical constructions that are examined textually and speculatively, we should give more attention to empirical explorations of actual audiences and users.

  19. Collaboration potentials in micro and macro politics of audience creativity

    DEFF Research Database (Denmark)

    Brites, Maria José; Chimirri, Niklas Alexander; Amaral, Inês

    2017-01-01

    In our stakeholder consultation following up on trends concerning the micro and macropolitics of audience action, we explore the potential impact of audiences’ micro-participation and connection to macro-actions. We address this issue taking into consideration intrinsic continuities and discontin...... and discontinuities between academia and the stakeholders’ perspectives. Our findings continue to emphasise the • (dis)connections between micro and macro actions • a technological appeal for action • collaboration potentials between academia and other stakeholders.......In our stakeholder consultation following up on trends concerning the micro and macropolitics of audience action, we explore the potential impact of audiences’ micro-participation and connection to macro-actions. We address this issue taking into consideration intrinsic continuities...

  20. The Audiences in View of the Changes in Cyber Journalism

    Directory of Open Access Journals (Sweden)

    Dr. José Ignacio Armentia Vizuete

    2006-01-01

    Full Text Available Newspaper in Internet have suffered in the last years a series of changes, in the way towards the acquisition of some own characteristics differentiated with regard to the printed dailys. This evolution also has had his reflex in the audiences. Today Internet isn’t an elitist product and is available for the majority of the population. Nevertheless, the way of measuring the above mentioned audiences constitutes one of the hanging questions for the cybermedia, unlike what it happens in other three big informative supports: press, radio and television, where measurements of reference for each one of the supports exist. As it is exposed in this article, we have a great disparity between the data and methods of measurement of organisms and companies like EGM, OJD, Alexa and others, on the Internet. This text is based on a research about the evolution of the cyberjournalism in Spain financed by the University of the Basque Country.

  1. Using Social Media Sentiment Analysis to Understand Audiences

    DEFF Research Database (Denmark)

    McGuire, Mark; Kampf, Constance Elizabeth

    2015-01-01

    approach for contextually understanding social media posts. The human interaction step in ad-hoc corpus analysis is central to this methodology as it provides a means to ask critical questions of the content curated through the ad-hoc corpus directly. Results of ad-hoc corpus analysis from this critical......Social media communication is changing the opportunities for technical communicators to really understand audiences when these audiences are active about issues on social media platforms. Through applying ad-hoc corpus building processes to create word lists relevant to specific organizational...... projects, technical communicators can listen to their external users and identify areas of importance with greater accuracy. While other methods of sentiment analysis look for a solution that leads to artificial intelligence in the program, this paper identifies the present needs of a human interaction...

  2. The Affective Audience in Professional E-sport

    DEFF Research Database (Denmark)

    Gommesen, Niels Jørgen

    2012-01-01

    This master’s thesis investigates the members of the audience in professional e-sport. Through a wide range of examples it shows that players, spectators and various nonhuman actors are nested together in assemblages. It states that human-nonhuman actors in ‘co-creation’ constitute the game play...... and consumers of the game play. My ethnographic studies draw from a multifaceted approach counting visual ethnography, participant observations and interviews of 35 dedicated spectators and fans, situated at two professional e-sports competitions, the largest digital festival in the world, Dreamhack in Sweden......, and the Intel Extreme Masters - The World Championships in Germany. I conclude that people in the audience, are sharing their experiences not only with one another, but also with the players, as they actively embody themselves in the game playing event. Throughout this work I exemplify that spectators are often...

  3. Active audiencies and journalism: Involved citizens or motivated consumers?

    OpenAIRE

    Masip, Pere; Guallar, Javier; Peralta, Miquel; Ruiz-Caballero, Carlos; Suau, Jaume

    2015-01-01

    Audience participation, in any of its forms and names (public journalism, citizen journalism, participatory journalism, UGC), appears to revitalise democracy, thanks to the opportunities for public debate opened up by information and communications technology. On the other hand, however, there are many authors who question whether interactive technologies really encourage democracy or the market, empower the citizen or strengthen the consumer. In this context, we still have little information...

  4. Active audiences and journalism: Involved citizens or motivated consumers?

    OpenAIRE

    Masip, Pere; Guallar, Javier; Peralta, Miquel; Ruiz, Carles; Suau, Jaume

    2015-01-01

    Audience participation, in any of its forms and names (public journalism, citizen journalism, participatory journalism, UGC), appears to revitalise democracy, thanks to the opportunities for public debate opened up by information and communications technology. On the other hand, however, there are many authors who question whether interactive technologies really encourage democracy or the market, empower the citizen or strengthen the consumer. In this context, we still have little information...

  5. UNDERSTANDING OUR AUDIENCE: MESSAGES FROM CONCEPT TO COMPLETION

    OpenAIRE

    Tharwat EL-Sakran

    2018-01-01

    The United Arab Emirates (UAE) is a business hub for a great number of multinational and international companies that conduct daily communication activities in English, which has made efficient and audience sensitive written communication an essential requirement in today’s workplace. With computer-mediated communication (CMC) taking over face-to-face communication, this has created an essential need for students to learn efficient and appropriate communication styles pertinent to communicati...

  6. Three Italian practitioners seeking a more popular audience for Shakespeare

    Directory of Open Access Journals (Sweden)

    Margaret Rose

    2017-11-01

    Full Text Available My contribution, "Seeking a More Popular Audience for Shakespeare in Italy", starts by pinpointing the differences between Italy and the UK in the history of the staging of Shakespeare's plays and goes on to provide a brief account of the evolution of Shakespeare productions in Italy from the 1950s until the present. In the aftermath of World War Two, the so-called critical direction (regia critica introduced a very different approach to the staging of Shakespeare. Directors, such a Giorgio Strehler and Luigi Squarzina, by commissioning new Italian translations that were philologically close to the originals, put the complete plays onstage, often for the first time. In a long career at Milan's Piccolo Teatro, spanning from the late 1940s until his death in 1997, Strehler succeeded in attracting a more mixed audience for Shakespeare than ever before. In the new millennium, his aims have been taken further by more recent practitioners. The final part of the contribution focuses on three contemporary Italian directors, Marco Ghelardi, Riccardo Mallus and Massimo Navone, who seek to bring Shakespeare to more popular audiences. In a bid to energise the Bard's work, they deploy strategies, such as reducing and rewriting the play, interactive staging techniques and tend to choose site specific venues rather than regular theatres.

  7. Online Health Monitoring using Facebook Advertisement Audience Estimates in the United States: Evaluation Study.

    Science.gov (United States)

    Mejova, Yelena; Weber, Ingmar; Fernandez-Luque, Luis

    2018-03-28

    Facebook, the most popular social network with over one billion daily users, provides rich opportunities for its use in the health domain. Though much of Facebook's data are not available to outsiders, the company provides a tool for estimating the audience of Facebook advertisements, which includes aggregated information on the demographics and interests, such as weight loss or dieting, of Facebook users. This paper explores the potential uses of Facebook ad audience estimates for eHealth by studying the following: (1) for what type of health conditions prevalence estimates can be obtained via social media and (2) what type of marker interests are useful in obtaining such estimates, which can then be used for recruitment within online health interventions. The objective of this study was to understand the limitations and capabilities of using Facebook ad audience estimates for public health monitoring and as a recruitment tool for eHealth interventions. We use the Facebook Marketing application programming interface to correlate estimated sizes of audiences having health-related interests with public health data. Using several study cases, we identify both potential benefits and challenges in using this tool. We find several limitations in using Facebook ad audience estimates, for example, using placebo interest estimates to control for background level of user activity on the platform. Some Facebook interests such as plus-size clothing show encouraging levels of correlation (r=.74) across the 50 US states; however, we also sometimes find substantial correlations with the placebo interests such as r=.68 between interest in Technology and Obesity prevalence. Furthermore, we find demographic-specific peculiarities in the interests on health-related topics. Facebook's advertising platform provides aggregate data for more than 190 million US adults. We show how disease-specific marker interests can be used to model prevalence rates in a simple and intuitive manner

  8. Online Health Monitoring using Facebook Advertisement Audience Estimates in the United States: Evaluation Study

    Science.gov (United States)

    Weber, Ingmar; Fernandez-Luque, Luis

    2018-01-01

    Background Facebook, the most popular social network with over one billion daily users, provides rich opportunities for its use in the health domain. Though much of Facebook’s data are not available to outsiders, the company provides a tool for estimating the audience of Facebook advertisements, which includes aggregated information on the demographics and interests, such as weight loss or dieting, of Facebook users. This paper explores the potential uses of Facebook ad audience estimates for eHealth by studying the following: (1) for what type of health conditions prevalence estimates can be obtained via social media and (2) what type of marker interests are useful in obtaining such estimates, which can then be used for recruitment within online health interventions. Objective The objective of this study was to understand the limitations and capabilities of using Facebook ad audience estimates for public health monitoring and as a recruitment tool for eHealth interventions. Methods We use the Facebook Marketing application programming interface to correlate estimated sizes of audiences having health-related interests with public health data. Using several study cases, we identify both potential benefits and challenges in using this tool. Results We find several limitations in using Facebook ad audience estimates, for example, using placebo interest estimates to control for background level of user activity on the platform. Some Facebook interests such as plus-size clothing show encouraging levels of correlation (r=.74) across the 50 US states; however, we also sometimes find substantial correlations with the placebo interests such as r=.68 between interest in Technology and Obesity prevalence. Furthermore, we find demographic-specific peculiarities in the interests on health-related topics. Conclusions Facebook’s advertising platform provides aggregate data for more than 190 million US adults. We show how disease-specific marker interests can be used to model

  9. LAIX-score : a design framework for live audience interaction management systems

    OpenAIRE

    Kuikkaniemi, Kai

    2017-01-01

    This study focuses on computer-supported live audience interaction. In conventional lectures audience interacts explicitly with the performer for example by waving hand and asking question directly or clapping hands. For decades, non digital audience response systems have enabled simple multiple option audience interaction patterns. Modern mobile personal computing devices, digital projectors, wireless networks and real time software platforms enable creation of new kinds of interaction patte...

  10. Take Me Out to the Ball Game: Science Outreach to Non-traditional Audiences

    Science.gov (United States)

    Norsted, B. A.

    2010-08-01

    Science outreach often targets audiences that are already interested in science and are looking for related educational experiences for themselves or their families. The University of Wisconsin Geology Museum (UWGM) with funding from the NASA Astrobiology Institute (NAI) is targeting unique venues and thereby new audiences who may not typically seek out science outreach events. With this goal in mind, in June, 2009 the UWGM and NAI sponsored an "Astrobiology Night at the Ballpark" at the Madison Mallards Ballpark, the local Madison, Wisconsin minor league baseball venue. At the game, 6,250 attendees were exposed to current NASA-funded astrobiology research being conducted at the University of Wisconsin-Madison. Fans were greeted at the gate by volunteers passing out a nine-card pack of extremophile trading cards, each of which featured a different extremophile group (e.g. halophiles, cryophiles, and barophiles). Next, participants could interact with project scientists, graduate students and museum staff at four exploration stations, where each station highlighted astrobiology themes (i.e. extremophiles, banded iron formation, earth's oldest rocks, earth's oldest fossils). Before the game began, the video board on the field was used to broadcast short NASA videos about recent Mars missions as well as the search for life in space. Additionally, inning breaks were used as fun opportunities to engage fans through an "Alien vs. Kids" tug-of-war as well as the distribution of Frisbees with an astrobiology timeline printed on them. Engaging the broader public at a non-science venue is a means to breaking down perceived barriers between scientists and the general public. We found Mallards fans to be receptive and ready to connect with our science themes. Tapping into a new audience also builds a larger awareness of our museum and University, expanding our impact in the community.

  11. From the eyes and the heart: a novel eye-gaze metric that predicts video preferences of a large audience.

    Directory of Open Access Journals (Sweden)

    Christoforos eChristoforou

    2015-05-01

    Full Text Available Eye-tracking has been extensively used to quantify audience preferences in the context of marketing and advertising research, primarily in methodologies involving static images or stimuli (i.e. advertising, shelf testing, and website usability. However, these methodologies do not generalize to narrative-based video stimuli where a specific storyline is meant to be communicated to the audience. In this paper, a novel metric based on eye-gaze dispersion (both within and across viewings that quantifies the impact of narrative-based video stimuli to the preferences of large audiences is presented. The metric is validated in predicting the performance of video advertisements aired during the 2014 Super Bowl final. In particular, the metric is shown to explain 70% of the variance in likeability scores of the 2014 Super Bowl ads as measured by the USA TODAY Ad Meter. In addition, by comparing the proposed metric with Heart Rate Variability (HRV indices, we have associated the metric with biological processes relating to attention allocation. The underlying idea behind the proposed metric suggests a shift in perspective when it comes to evaluating narrative-based video stimuli. In particular, it suggests that audience preferences on video are modulated by the level of viewer’s lack of attention allocation. The proposed metric can be calculated on any narrative-based video stimuli (i.e. movie, narrative content, emotional content, etc., and thus has the potential to facilitate the use of such stimuli in several contexts: prediction of audience preferences of movies, quantitative assessment of entertainment pieces, prediction of the impact of movie trailers, identification of group and individual differences in the study of attention-deficit disorders and, the study of desensitization to media violence.

  12. From the eyes and the heart: a novel eye-gaze metric that predicts video preferences of a large audience.

    Science.gov (United States)

    Christoforou, Christoforos; Christou-Champi, Spyros; Constantinidou, Fofi; Theodorou, Maria

    2015-01-01

    Eye-tracking has been extensively used to quantify audience preferences in the context of marketing and advertising research, primarily in methodologies involving static images or stimuli (i.e., advertising, shelf testing, and website usability). However, these methodologies do not generalize to narrative-based video stimuli where a specific storyline is meant to be communicated to the audience. In this paper, a novel metric based on eye-gaze dispersion (both within and across viewings) that quantifies the impact of narrative-based video stimuli to the preferences of large audiences is presented. The metric is validated in predicting the performance of video advertisements aired during the 2014 Super Bowl final. In particular, the metric is shown to explain 70% of the variance in likeability scores of the 2014 Super Bowl ads as measured by the USA TODAY Ad-Meter. In addition, by comparing the proposed metric with Heart Rate Variability (HRV) indices, we have associated the metric with biological processes relating to attention allocation. The underlying idea behind the proposed metric suggests a shift in perspective when it comes to evaluating narrative-based video stimuli. In particular, it suggests that audience preferences on video are modulated by the level of viewers lack of attention allocation. The proposed metric can be calculated on any narrative-based video stimuli (i.e., movie, narrative content, emotional content, etc.), and thus has the potential to facilitate the use of such stimuli in several contexts: prediction of audience preferences of movies, quantitative assessment of entertainment pieces, prediction of the impact of movie trailers, identification of group, and individual differences in the study of attention-deficit disorders, and the study of desensitization to media violence.

  13. The entry to Kolarac foundation: Cultural activity and music audience

    Directory of Open Access Journals (Sweden)

    Hadžibulić Sabina

    2016-01-01

    Full Text Available The Foundation of Ilija Milosavljević Kolarac (also known as Kolarac Foundation; in Serbian: Kolarčeva zadužbina was established simultaneously with the development of the most important modern cultural institutions in Serbia in the 19th century. The quality and diversity of the program, the ability to recognize important topics in the current time, as well as preservation of the old and encouragement of new ideas in almost all domains of art and science have contributed to its unquestionable reputation throughout the region. However, there have been no significant academic attempts to approach its work analytically and, in particular, its audience. The aim of this paper is to give an overview of the work of Kolarac Foundation by presenting the origin and history of the institution, followed by an analysis of the program of all its activities in the first ten seasons of the new millennium. The central part of the paper is an analysis of its cultural activity in the given period. Finally, by using empirical data, the music audence of Great Hall (Velika Dvorana of Kolarac Foundation is profiled through its basic socio-demographic characteristics and music practices. The music audience mainly consisted of women, highly educated professionals with a high material standard. The share of the oldest and those from 21 to 30 years old is the highest and, at the same time, equal. This audience is authentically fond of music, with no exceptions at all. Its members listen to music on everyday basis, and they were attending concerts in the year before the investigation. They find music to be an inevitable part of their lives, and cannot imagine emotional expression or making friendships without it. Finally, they sincerely like coming to Kolarac Foundation since they find it to be a place that has all the positive treats of a good cultural institution.

  14. Graphic Novels: A New Stress Mitigation Tool for Military Training: Developing Content for Hard-to-Reach Audiences.

    Science.gov (United States)

    Hourani, Laurel; Lambert, Shari; Peeler, Russ; Lane, Becky; Borst, Carrie

    2017-05-01

    This article describes the development of two graphic novels as a new approach to mental health communication and coping strategies for the Navy and Marine Corps. The novels are intended to capture the attention of the younger target audience and provide vital teaching messages to better prepare personnel for deployment to combat zones. The novels were developed based on embedding the principles of combat and operational stress control (COSC) into realistic and relatable characters, stories, and images. Approaches used for development included (a) basing storylines on real-life service members and the situations they face in combat and their personal lives; (b) partnering with COSC experts to embed teaching points; (c) ensuring technical accuracy through research and target audience reviews of the storyboard and artwork; (d) developing characters that are representative of the target audience, with varied jobs, ages, backgrounds, and professional concerns; and (e) designing artwork in a manner sensitive to training objectives and the psychological effects on readers. Because technical accuracy, realism, and sensitivity were noted as essential components of an effective graphic novel tool, focus-group research and review of author drafts by the target audience and technical experts are strongly recommended.

  15. Public speaking in virtual reality: Audience design and speaker experiences

    OpenAIRE

    Kang, N.

    2016-01-01

    Whether we are talking about our research at a conference, making a speech at a friend’s wedding, or presenting a proposal in a businessmeeting,we have to speak in public from time to time. How well we deliver a presentation affects the way people think about us and our message. To deliver a well-received speech, preparation is necessary. Among various speech preparation activities, practicing with an audience is regarded as an effective way for enhancing speech performance. However, it is of...

  16. The Knowledge Capsules: Very Short Films on Earth Science for Mainstream Audiences

    Science.gov (United States)

    Kerlow, Isaac

    2015-04-01

    The Knowledge Capsules are outreach and communication videos that present practical science research to mainstream audiences and take viewers on a journey into different aspects of Earth science and natural hazards. The innovative shorts are the result of an interdisciplinary development and production process. They include a combination of interviews, visualizations of scientific research, and documentation of fieldwork. They encapsulate research insights about volcanoes, tsunamis, and climate change in Southeast Asia. These short films were actively distributed free-of-charge during 2012-2014 and all of them are available online. The paper provides an overview of the motivations, process and accomplished results. Our approach for producing the Knowledge Capsules includes: an engaging mix of information and a fresh delivery style, a style suitable for a primary audience of non-scientists, a simple but experientially rich production style, Diagrams and animations based on the scientists' visuals, and a running time between five and twenty minutes. The completed Knowledge Capsules include: "Coastal Science" on Coastal Hazards, "The Ratu River Expedition" on Structural Geology, "Forensic Volcano Petrology by Fidel Costa, Volcano Petrology, "A Tale of Two Tsunamis" on Tsunami Stratigraphy, "Unlocking Climate Secrets" on Marine Geochemistry, and "Earth Girl 2: A Casual Strategy Game to Prepare for the Tsunami" on Natural Hazards and Science Outreach.

  17. The Imagined Audience and Privacy Concern on Facebook: Differences Between Producers and Consumers

    Directory of Open Access Journals (Sweden)

    Yumi Jung

    2016-04-01

    Full Text Available Facebook users share information with others by creating posts and specifying who should be able to see each post. Once a user creates a post, those who see it have the ability to copy and re-share the information. But, if the reader has a different understanding of the information in the post than the creator intended, he or she may use the information in ways that are contrary to the intentions of the original creator. This study examined whether post creators (Producers and readers (Consumers who are Facebook Friends had similar levels of privacy concern regarding how others might use the information in specific posts, and how their privacy concern about the post varied by whether the imagined audience consisted of Friends, Friends of Friends, or the general Public. The results showed that both Producers and Consumers had similar levels of privacy concern about a post shared with an imagined audience of Friends versus Friends of Friends. However, Consumers believed posts were more private than the Producers themselves did, and showed more privacy concern. This shows that post Consumers care about Producers’ privacy, perceive that they are co-owners of the information, and engage in boundary management with Producers.

  18. From the Moon: Bringing Space Science to Diverse Audiences

    Science.gov (United States)

    Runyon, C. J.; Hall, C.; Joyner, E.; Meyer, H. M.; M3 Science; E/PO Team

    2011-12-01

    NASA's Apollo missions held a place in the mindset of many Americans - we dared to go someplace where humans had never set foot, a place unknown and beyond our imaginations. These early NASA missions and discoveries resulted in an enhanced public understanding of the Moon. Now, with the human element so far removed from space exploration, students must rely on textbooks, TV's, and computers to build their understanding of our Moon. However, NASA educational materials about the Moon are stale and out-of-date. In addition, they do not effectively address 21st Century Skills, an essential for today's classrooms. Here, we present a three-part model for developing opportunities in lunar science education professional development that is replicable and sustainable and integrates NASA mission-derived data (e.g., Moon Mineralogy Mapper (M3)/Chandrayaan-1). I) With the return of high resolution/high spatial data from M3/Chandrayaan-1, we can now better explore and understand the compositional variations on the lunar surface. Data and analysis techniques from the imaging spectrometer are incorporated into the M3 Educator's Guide: Seeing the Moon in a New Light. The guide includes an array of activities and lessons to help educators and students understand how NASA is currently exploring the Moon. The guide integrates NASA maps and data into the interactive lessons, bringing the excitement of scientific exploration and discovery into the classroom. II) Utilizing the M3 Educator's Guide as well as educational activities from more current NASA lunar missions, we offer two sustained professional development opportunities for educators to explore the Moon through interactive and creative strategies. 1) Geology of the Moon, an online course offered through Montana State University's National Teacher Enhancement Network, is a 3-credit graduate course. 2) Fly Me to the Moon, offered through the College of Charleston's Office of Professional Development in Education, is a two

  19. Effective Engagement of Hostile Audiences on Climate Change

    Science.gov (United States)

    Denning, A.

    2011-12-01

    In 2010 and 2011, I gave invited presentations of mainstream climate science to large conferences dismissive of climate change organized by the HEartland Institute. In this presentation I review some of the common objections raised by such audiences and outline effective strategies to rebut them in public venues or the media. Respectful engagement on a human level is much more effective than appeals from authority, scientific consensus, or numerical models. Starting from a base of agreement on basic facts helps establish a basis of trust, which is then nurtured through personal anecdotes and humor. The basic science of climate change is presented in a non-confrontational way with frequent use of examples from everyday life to explain physical principles. Although a hard core of hostile individuals may not be swayed by such an approach, my experience was that this type of engagement can be very effective with ordinary people. I strongly encourage more climate scientists to work with public audiences and the media.

  20. Media Text and Audiences: Discursive Constructions of Fandom

    Directory of Open Access Journals (Sweden)

    Helena Popović

    2011-12-01

    Full Text Available This paper presents the research findings obtained from a research project investigating media audiences and their reception of a cult-television (Cult TV text, namely Da Ali G Show. The audience research comprises 18 semi-structured interviews conducted in London (the United Kingdom and in Zagreb (Croatia aimed at establishing how fandom is discursively constructed. The analysis of the interpretive community in two distinct socio-cultural contexts showed that there were more similarities than differences overall. The practices engaged in by the interviewees mostly involved making a conscious effort to regularly watch the primary text as well as to show an interest in the future work of the author. The research showed that interviewees typically engaged in a type of ‘moderate’ fandom, whilst strong emotional attachments were seen as negative, as was intrusiveness into people’s privacy. This indicates a split between the signifier and the signified: the term ‘fan’ was readily adopted by interviewees in describing their relationship to the text; however, the meaning was negotiated and carefully constructed so as to disassociate oneself from the extreme, passionate, irrational connotation that the etymology of the term carries.

  1. Social facilitation of cognition in rhesus monkeys: audience vs. coaction

    Directory of Open Access Journals (Sweden)

    Amélie J. Reynaud

    2015-12-01

    Full Text Available Social psychology has long established that the mere presence of a conspecific, be it an active co-performer (coaction effect, or a passive spectator (audience effect changes behavior in humans. Yet, the process mediating this fundamental social influence has so far eluded us. Brain research and its nonhuman primate animal model, the rhesus macaque, could shed new light on this long debated issue. For this approach to be fruitful, however, we need to improve our patchy knowledge about social presence influence in rhesus macaques. Here, seven adults (two dyads and one triad performed a simple cognitive task consisting in touching images to obtain food treats, alone versus in presence of a co-performer or a spectator. As in humans, audience sufficed to enhance performance to the same magnitude as coaction. Effect sizes were however 4 times larger than those typically reported in humans in similar tasks. Both findings are an encouragement to pursue brain and behavior research in the rhesus macaque to help solve the riddle of social facilitation mechanisms.

  2. Interface of Linguistic and Visual Information During Audience Design.

    Science.gov (United States)

    Fukumura, Kumiko

    2015-08-01

    Evidence suggests that speakers can take account of the addressee's needs when referring. However, what representations drive the speaker's audience design has been less clear. This study aims to go beyond previous studies by investigating the interplay between the visual and linguistic context during audience design. Speakers repeated subordinate descriptions (e.g., firefighter) given in the prior linguistic context less and used basic-level descriptions (e.g., man) more when the addressee did not hear the linguistic context than when s/he did. But crucially, this effect happened only when the referent lacked the visual attributes associated with the expressions (e.g., the referent was in plain clothes rather than in a firefighter uniform), so there was no other contextual cue available for the identification of the referent. This suggests that speakers flexibly use different contextual cues to help their addressee map the referring expression onto the intended referent. In addition, speakers used fewer pronouns when the addressee did not hear the linguistic antecedent than when s/he did. This suggests that although speakers may be egocentric during anaphoric reference (Fukumura & Van Gompel, 2012), they can cooperatively avoid pronouns when the linguistic antecedents were not shared with their addressee during initial reference. © 2014 Cognitive Science Society, Inc.

  3. Engaging the audience: developing presentation skills in science students.

    Science.gov (United States)

    Stuart, Ann E

    2013-01-01

    This article describes a graduate class in presentation skills ("PClass") as a model for how a class with similar objectives, expectations and culture might be mounted for undergraduates. The required class is given for students in neuroscience and physiology programs at the University of North Carolina at Chapel Hill; I describe the class in the years I led it, from 2003-2012. The class structure centered on peer rehearsal, critiquing of PowerPoint, and chalk talks by the students; video-recording of student talks for later review by the student with the instructor; and presentation of polished talks in a formal setting. A different faculty visitor to the class each week gave the students a variety of perspectives. The students also gained insight into their own evolving skills by discussing the strengths and weaknesses of seminars given by visitors to the campus. A unique feature of the class was collaboration with a professional actor from the University's Department of Dramatic Arts, who helped the students develop techniques for keeping the attention of an audience, for speaking with confidence, and for controlling nervousness. The undergraduate campus would be expected to lend itself to this sort of interdisciplinary faculty cooperation. In addition, students worked on becoming adept at designing and presenting posters, introducing speakers graciously and taking charge of the speaker's question session, and speaking to a lay audience.

  4. Small Influence of Performing from Memory on Audience Evaluation

    Directory of Open Access Journals (Sweden)

    Reinhard Kopiez

    2017-09-01

    Full Text Available This study investigates the influence of an actual music stand on the evaluation of a videotaped audio-visual solo instrumental performance. Previous research has provided evidence that the presence of a score or music stand (obstructing the audience's view of the performer might negatively influence the evaluation of the performance. However, due to methodological ambiguities, results in previous studies cannot be regarded as definitive. Thus, we conducted a replication study of Williamon (1999 with better control over confounding variables (e.g., varying levels of technical proficiency in different conditions. A violoncello player performed two pieces for solo instrument: once with a music stand on stage (pretending to play from score and once without. The level of technical proficiency was kept constant in both performance presentations by the use of a pre-recorded, well-rehearsed performance from memory. Audio tracks were synchronized with the performance movements in a playback paradigm. Based on the performance evaluations from a web-based experiment (N = 471 participants, we found a significant but small effect size for the main effect of performance presentation (with vs. without music stand (d = 0.23. We conclude that the audience's appreciation of a particular performance from memory might be based on factors other than the objective performance quality.

  5. Use of Internet audience measurement data to gauge market share for online health information services.

    Science.gov (United States)

    Wood, Fred B; Benson, Dennis; LaCroix, Eve-Marie; Siegel, Elliot R; Fariss, Susan

    2005-07-01

    , with significant advantages compared to sole reliance on usage data from Web log software. Internet audience data has helped NLM better understand the relative usage of NLM and NIH websites in the intersection of the health information and US government information market sectors, which is the primary market intersector for NLM and NIH. However important, Web usage is only one dimension of a complete Web evaluation framework, and other primary research methods, such as online user surveys, usability tests, and focus groups, are also important for comprehensive evaluation that includes qualitative elements, such as user satisfaction and user friendliness, as well as quantitative indicators of website usage.

  6. 'The kind of mildly curious sort of science interested person like me': Science bloggers' practices relating to audience recruitment.

    Science.gov (United States)

    Ranger, Mathieu; Bultitude, Karen

    2016-04-01

    With at least 150 million professional and amateur blogs on the Internet, blogging offers a potentially powerful tool for engaging large and diverse audiences with science. This article investigates science blogging practices to uncover key trends, including bloggers' self-perceptions of their role. Interviews with seven of the most popular science bloggers revealed them to be driven by intrinsic personal motivations. Wishing to pursue their love of writing and share their passion for science, they produce content suitable for niche audiences of science enthusiasts, although they do not assume background scientific knowledge. A content analysis of 1000 blog posts and comparison with the most popular blogs on the Internet further confirmed this result and additionally identified key factors that affect science blog popularity, including update frequency, topic diversity and the inclusion of non-text elements (especially images and video). © The Author(s) 2014.

  7. Active audiences and journalism: Involved citizens or motivated consumers?

    Directory of Open Access Journals (Sweden)

    Pere Masip

    2015-09-01

    Full Text Available Audience participation, in any of its forms and names (public journalism, citizen journalism, participatory journalism, UGC, appears to revitalise democracy, thanks to the opportunities for public debate opened up by information and communications technology. On the other hand, however, there are many authors who question whether interactive technologies really encourage democracy or the market, empower the citizen or strengthen the consumer. In this context, we still have little information on the motivations that drive citizens to actively participate through the mechanisms that the media make available to them on their own websites or through social networks. There is a similar lack of information on the role that users attribute to their involvement in the functioning of the media and whether it contributes to improving their democratic function. This article aims to shed some light on this subject.

  8. Audience response techniques for 21st century radiology education.

    Science.gov (United States)

    Richardson, Michael L

    2014-07-01

    Audience response system (ARS) provides an excellent tool for improving interactive learning in radiology residents. However, it is not the technology but the pedagogy that matters the most. It is long past time to upgrade our ARS teaching techniques to match our ARS technology. In this article, several problems with current usage of ARS are discussed and several prescriptions for improving this are presented. Simplifying the ease of use of ARS will get this useful technology into more hands. Using ARS in a bidirectional manner will give us an even better idea of how and what our students are learning. Asking questions on the fly will obviate the usual tedium of multiple-choice questions and allow us to quiz our students in a much more natural manner. It is time to move on to more innovative ARS techniques that are well adapted to radiology and its different styles of learning. Copyright © 2014 AUR. Published by Elsevier Inc. All rights reserved.

  9. UNDERSTANDING OUR AUDIENCE: MESSAGES FROM CONCEPT TO COMPLETION

    Directory of Open Access Journals (Sweden)

    Tharwat EL-Sakran

    2018-03-01

    Full Text Available The United Arab Emirates (UAE is a business hub for a great number of multinational and international companies that conduct daily communication activities in English, which has made efficient and audience sensitive written communication an essential requirement in today’s workplace. With computer-mediated communication (CMC taking over face-to-face communication, this has created an essential need for students to learn efficient and appropriate communication styles pertinent to communication via emails. This study presents a pragmatic approach for teaching the how of writing appropriate and effective professional email messages. Comparisons of pre-and post-teaching email messages point to significant improvements in the quality of post teaching email messages.

  10. Abstracts of the Canadian Society for Civil Engineering annual conference including the general conference, the 1. international structural specialty conference, the 1. international construction specialty conference, and the 1. specialty conference on disaster mitigation : towards a sustainable future

    International Nuclear Information System (INIS)

    El-Badry, M.; Loov, R.E.; Ruwanpura, J.; El-Hacha, R.; Kroman, J.; Rankin, J.

    2006-01-01

    This conference provided a forum for national and international practicing engineers, researchers and technical experts to discuss sustainable solutions to infrastructure development. Discussions focused on recent developments in new technologies for building more economic and sustainable infrastructure, while improving the safety of buildings, bridges, roads, water supply and sewage treatment systems. The conference was held in conjunction with associated specialty conferences, including a first international structures specialty conference, a first international construction specialty conference, and a first specialty conference on disaster mitigation. This book of abstracts highlights all the specialty conferences and accompanies a CD-ROM that has the full text of all the papers. Manuscripts of the full papers submitted to the specialty conferences were peer-reviewed by international scientific committees. The general conference provided a forum to learn about new technologies and future directions in various areas of civil engineering. It included a special theme session on sustainable development and a special session on innovation and information technology. Other technical sessions focused on topics such as civil engineering history and education; infrastructure management and renewal; asset management; risk assessment and management; engineering materials and mechanics; environmental engineering and science; hydrotechnical engineering; cold region engineering; and, transportation engineering. The general conference featured 88 presentations, of which 15 have been catalogued separately for inclusion in this database

  11. Audience in the Service of Learning: How Kids Negotiate Attention in an Online Community of Interactive Media Designers

    Science.gov (United States)

    Brennan, Karen

    2016-01-01

    Audience can serve as powerful motivation in learning--and network technologies have the potential to greatly broaden audience for the processes and products of learning. But these new opportunities for audience are accompanied by new challenges. In this paper, we examine and problematize the notion and role of audience in learning by presenting a…

  12. How Less Alienation Creates More Exploitation? Audience Labour on Social Network Sites.

    OpenAIRE

    Eran Fisher

    2012-01-01

    Abstract: The notion of audience labour has been an important contribution to Marxist political economy of the media. It revised the traditional political economy analysis, which focused on media ownership, by suggesting that media was also a site of production, constituting particular relations of production. Such analysis highlighted the active role of audience in the creation of media value as both commodities and workers, thus pointing to audience exploitation. Recently, in light of parad...

  13. Stepping into others’ shoes: a cognitive perspective on target audience orientation in written translation

    OpenAIRE

    Apfelthaler, Matthias

    2014-01-01

    This paper suggests what might allow translators to orient themselves towards their target audience in the translation process. To shed light on translators’ ability to put themselves into their target audience’s shoes, I adopt a cognitive perspective by drawing on current findings from psychology, cognitive science and neuroscience. I depart from the notion of target audience as applied to written translation. Aspects to this concept and the terminology of audience in translation studies are...

  14. Children's drawings of significant figures for a peer or an adult audience

    OpenAIRE

    Burkitt, Esther; Watling, Dawn; Murray, Lucy

    2011-01-01

    The present study assessed if children would present different information in their drawings of emotion eliciting stimuli when they believed that an adult or a child audience would view their drawings. Seventy-five 6-year-olds (44 boys and 31 girls) were allocated to three groups: the reference group, the child audience group and the adult audience group. All children completed a drawing session where they first drew a neutral uncharacterised figure, followed by drawings of a sad and a happy ...

  15. Training on Transport Security of Nuclear/Radioactive Materials for Key Audiences

    Energy Technology Data Exchange (ETDEWEB)

    Pope, Ronald; Liu, Yung; Shuler, J.M.

    2016-01-01

    Beginning in 2013, the U.S. Department of Energy (DOE) Packaging Certification Program (PCP), Office of Packaging and Transportation, Office of Environmental Management has sponsored a series of three training courses on Security of Nuclear and Other Radioactive Materials during Transport. These courses were developed and hosted by Argonne National Laboratory staff with guest lecturers from both the U.S. and international organizations and agencies including the U.S. Nuclear Regulatory Commission (NRC), Federal Bureau of Investigation (FBI), the U.S. Department of Energy (DOE), National Nuclear Security Administration (NNSA), DOE national laboratories, the International Atomic Energy Agency (IAEA), the World Nuclear Transport Institute (WNTI), and the World Institute for Nuclear Security (WINS). Each of the three courses held to date were one-week in length. The courses delved in detail into the regulatory requirements for transport security, focusing on international and U.S.-domestic requirements and guidance documents. Lectures, in-class discussions and small group exercises, including tabletop (TTX) and field exercises were designed to enhance the learning objectives for the participants. For example, the field exercise used the ARG-US radio frequency identification (RFID) remote surveillance system developed by Argonne for DOE/PCP to track and monitor packages in a mock shipment, following in-class exercises of developing a transport security plan (TSP) for the mock shipment, performing a readiness review and identifying needed corrective actions. Participants were able to follow the mock shipment on the webpage in real time in the ARG-US Command Center at Argonne including “staged” incidents that were designed to illustrate the importance of control, command, communication and coordination in ensuring transport security. Great lessons were learned based on feedback from the participant’s course evaluations with the series of the courses. Since the

  16. Major Risks, Uncertain Outcomes: Making Ensemble Forecasts Work for Multiple Audiences

    Science.gov (United States)

    Semmens, K. A.; Montz, B.; Carr, R. H.; Maxfield, K.; Ahnert, P.; Shedd, R.; Elliott, J.

    2017-12-01

    When extreme river levels are possible in a community, effective communication of weather and hydrologic forecasts is critical to protect life and property. Residents, emergency personnel, and water resource managers need to make timely decisions about how and when to prepare. Uncertainty in forecasting is a critical component of this decision-making, but often poses a confounding factor for public and professional understanding of forecast products. In 2016 and 2017, building on previous research about the use of uncertainty forecast products, and with funding from NOAA's CSTAR program, East Carolina University and Nurture Nature Center (a non-profit organization with a focus on flooding issues, based in Easton, PA) conducted a research project to understand how various audiences use and interpret ensemble forecasts showing a range of hydrologic forecast possibilities. These audiences include community residents, emergency managers and water resource managers. The research team held focus groups in Jefferson County, WV and Frederick County, MD, to test a new suite of products from the National Weather Service's Hydrologic Ensemble Forecast System (HEFS). HEFS is an ensemble system that provides short and long-range forecasts, ranging from 6 hours to 1 year, showing uncertainty in hydrologic forecasts. The goal of the study was to assess the utility of the HEFS products, identify the barriers to proper understanding of the products, and suggest modifications to product design that could improve the understandability and accessibility for residential, emergency managers, and water resource managers. The research team worked with the Sterling, VA Weather Forecast Office and the Middle Atlantic River Forecast center to develop a weather scenario as the basis of the focus group discussions, which also included pre and post session surveys. This presentation shares the findings from those focus group discussions and surveys, including recommendations for revisions to

  17. Developing clinical practice guidelines: target audiences, identifying topics for guidelines, guideline group composition and functioning and conflicts of interest.

    Science.gov (United States)

    Eccles, Martin P; Grimshaw, Jeremy M; Shekelle, Paul; Schünemann, Holger J; Woolf, Steven

    2012-07-04

    Clinical practice guidelines are one of the foundations of efforts to improve health care. In 1999, we authored a paper about methods to develop guidelines. Since it was published, the methods of guideline development have progressed both in terms of methods and necessary procedures and the context for guideline development has changed with the emergence of guideline clearing houses and large scale guideline production organisations (such as the UK National Institute for Health and Clinical Excellence). It therefore seems timely to, in a series of three articles, update and extend our earlier paper. In this first paper we discuss: the target audience(s) for guidelines and their use of guidelines; identifying topics for guidelines; guideline group composition (including consumer involvement) and the processes by which guideline groups function and the important procedural issue of managing conflicts of interest in guideline development.

  18. Identifying target audiences: who are the guidelines for? : article 1 in Integrating and coordinating efforts in COPD guideline development. An official ATS/ERS workshop report.

    Science.gov (United States)

    Yawn, Barbara P; Akl, Elie A; Qaseem, Amir; Black, Peter; Campos-Outcalt, Doug

    2012-12-01

    Professional societies, like many other organizations around the world, have recognized the need to use rigorous processes to ensure that health care recommendations are informed by the best available research evidence. Different clinical practice guidelines addressing the management of the same disease may vary widely in the evidence used and the format of the recommendations, with the result that not all are appropriate for all audiences. This is the first of a series of 14 articles that clinicians, methodologists, and researchers from around the world prepared to advise those developing guidelines in respiratory and other diseases about the potential impact of identifying the target audiences for their clinical practice guidelines. In this review we address the following questions. (1) Which audiences are interested in a chronic obstructive pulmonary disease (COPD) guideline? (2) How many audiences can be addressed in a single COPD guideline? (3) What is the purpose of the guidelines? (4) Who should be included on the guideline panel? We collected information by searching PubMed and reviewing information from groups that are currently making and using respiratory disease guidelines, as well as from workshop discussions. Our conclusions are based on available evidence, consideration of what guideline developers are doing, and the opinions of those who attended the workshop. Clinicians desire COPD and other guidelines that are concise, use evidence from practices similar to theirs, and whose authors have expertise in providing care in similar settings and with similar patients. In the case of COPD, barriers to generalists' use of guidelines include lack of awareness of the guidelines, failure to embrace the diagnostic methods as capable of providing definitive confirmation of COPD, and, most importantly, failure of previous guidelines to address the treatment of COPD in the context of the broad range of multiple morbidities that affect most people with COPD. COPD

  19. ORCODE.77: a computer routine to control a nuclear physics experiment by a PDP-15 + CAMAC system, written in assembler language and including many new routines of general interest

    International Nuclear Information System (INIS)

    Dickens, J.K.; McConnell, J.W.

    1977-01-01

    ORCODE.77 is a versatile data-handling computer routine written in MACRO (assembler) language for a PDP-15 computer with EAE (extended arithmetic capability) connected to a CAMAC interface. The Interrupt feature of the computer is utilized. Although the code is oriented for a specific experimental problem, there are many routines of general interest, including a CAMAC Scaler handler, an executive routine to interpret and act upon three-character teletype commands, concise routines to type out double-precision integers (both octal and decimal) and floating-point numbers and to read in integers and floating-point numbers, a routine to convert to and from PDP-15 FORTRAN-IV floating-point format, a routine to handle clock interrupts, and our own DECTAPE handling routine. Routines having specific applications which are applicable to other very similar applications include a display routine using CAMAC instructions, control of external mechanical equipment using CAMAC instructions, storage of data from an Analog-to-digital Converter, analysis of stored data into time-dependent pulse-height spectra, and a routine to read the contents of a Nuclear Data 5050 Analyzer and to prepare DECTAPE output of these data for subsequent analysis by a code written in PDP-15-compiled FORTRAN-IV

  20. Keynote speaker Col. Fitch talks to employee audience at Super Safety and Health Day at KSC.

    Science.gov (United States)

    1999-01-01

    Capt. Dennis E. Fitch, a consultant and former pilot instructor with United Airlines, addresses an audience of KSC employees to kick off Super Safety and Health Day at KSC. Fitch related his tale of the catastrophic engine failure in UAL flight 232, which crash landed in Iowa in 1989, and the teamwork that contributed to his survival and the lives of 183 other passengers. For the second time Kennedy Space Center dedicated an entire day to safety and health. Most normal work activities were suspended to allow personnel to attend Super Safety and Health Day activities. The theme, 'Safety and Health Go Hand in Hand,' emphasized KSC's commitment to place the safety and health of the public, astronauts, employees and space-related resources first and foremost. Events also included a panel session about related issues, vendor exhibits, and safety training in work groups. The keynote address and panel session were also broadcast internally over NASA television.

  1. Exploring the Use of Audience Response Systems in Secondary School Science Classrooms

    Science.gov (United States)

    Kay, Robin; Knaack, Liesel

    2009-10-01

    An audience response systems (ARS) allows students to respond to multiple choice questions using remote control devices. Once the feedback is collected and displayed, the teacher and students discuss misconceptions and difficulties experienced. ARSs have been extremely popular and effective in higher education science classrooms, although almost no research has been done at the secondary school level. The purpose of this study was to conduct a detailed formative analysis of the benefits, challenges, and use of ARSs from the perspective of 213 secondary school science students. Perceived benefits were increased student involvement (engagement, participation, and attention) and effective formative assessment of student understanding. Perceived challenges included decreased student involvement and learning when ARSs were used for summative assessment, occasional technological malfunctions, resistance to using a new method of learning, and increased stress due to time constraints when responding to questions. Finally, students rated the use of ARSs significantly higher when it was used for formative as opposed to summative assessment.

  2. Exit Noise Summer Fest: Explaining the audience in ethnographic discourse

    Directory of Open Access Journals (Sweden)

    Lukić-Krstanović Miroslava M.

    2005-01-01

    Full Text Available In Ethnology, studying festivals is a relevant activity since it could enlighten a number of complex cultural and social processes. The festivals represent public events, public ceremonies, cluster of rituals and produce many symbols, and as such, they are in fact a creative reflection of a society. In this paper, we analyze the Exit Noise Summer Fest, the biggest music festival in SE Europe. The aim of the analysis is to gain understanding of the cultural event of this kind and its protagonists, namely, the audience. Shedding a light to a music spectacle, from a standpoint of social and symbolic communication, directs to a different perspective in reading of rituals, communities zones, and semantic constructions of noise and body in the center of ritual behaviors. The research shows that the music experience and atmosphere of the celebration, though having somewhat unclear ritual borderline and zone, are compatible with the daily culture and social processes, in which the event is created and further reflects itself through various mediums.

  3. The Filipino male as a target audience in family planning.

    Science.gov (United States)

    Vitug, W

    1986-01-01

    Since the official launching of the Philippine Population Program in 1970, family planning campaigns have substantially addressed themselves to women. The suggestion to devote equal, if not more, attention to men as family planning targets had been raised by Dr. Mercado as early as 1971. It was not until 1978, that the deliberate inclusion of males as a target audience in family planning became a matter of policy. The Population Center Foundation (PCF), from 1979 to 1982, carried out research projects to determine the most suitable approaches and strategies to reach Filipino men. The objectives of the PCF's Male Specific Program are: 1) to test alternative schemes in promoting male family planning methods through pilot-testing of family planning clinics for men, 2) to develop teaching materials geared toward specific segments of the male population, 3) to undertake skills training in male-specific motivational approaches for program professionals, and 4) to assess the extent of the husband's role in family planning. An important finding of 1 study was that most outreach workers were female stood in the way of the motivation process, thus hampering the campaign. While the consultative motivational skills training improved knowledge, attitudes, and skills of outreach workers with regard to vasectomy and the motivation process, there were certain predispositions that were hindering the fieldworkers' effectiveness in motivating target clients. Overall, in-depth, 1-to-1 motivation in dealing with men is needed to strengthen internalization of family planning values.

  4. Timing of malaria messages for target audience on radio airwaves.

    Science.gov (United States)

    Batwala, Vincent; Magnussen, Pascal; Mirembe, Justine; Mulogo, Edgar; Nuwaha, Fred

    2012-08-20

    Due to the limitations of face-to-face communication to teach families how to manage, control and prevent malaria, national and local malaria programmes try to reach people through the radio. However, information regarding the timing of radio messages for the target audiences is lacking. Within a large-scale trial (Clinicaltrials.gov: NCT00565071), data regarding the time at which people listen to the radio was collected from 1,628 consenting outpatients (and caregivers for minors) attending six rural government primary level health care centres in Bushenyi and Iganga districts of Uganda from February to July 2011. The majority of households, 1,099 (67.5%) owned a radio. The majority, 1,221 (86.3%), participants had heard about malaria from the radio. Some participants started listening to the radio at about 06.00 East African local time (EAT). The peak hours at which people listen to the radio are 12.00-14.00 and 18.00-23.00 local time. The median time of listening to the radio by men is 20.00 (inter-quartile range (IQR): 18.30-21.00) and women 19.30 (IQR: 13.00-20.30). Planners of malaria radio interventions need to broadcast their messages within the two peak EAT of 12.00-14.00 and 18.00-23.00.

  5. Task assignment No. 3. Solar audience test summary report. [Reactions of viewers to public service advertisements about solar energy

    Energy Technology Data Exchange (ETDEWEB)

    1980-12-03

    Audience response to a public service advertisement concerning solar energy was tested. The test was designed to answer four categories of questions: (1) what information on solar energy in general is conveyed by the advertisement. What additional information is desired; (2) what is the reaction of the respondent to specific components or characteristics of the advertisment; (3) how appropriate is the use of the American Indian in conveying the message; and (4) how likely is the respondent to take further action as a result of viewing the advertisment. The rationale and methods for answering each question are discussed. (LEW)

  6. The Social Nature of Argumentative Practices: The Philosophy of Argument and Audience Reception

    OpenAIRE

    Paula Olmos

    2018-01-01

    Abstract: This article reviews Christopher W. Tindale’s The Philosophy of Argument and Audience Reception (Cambridge, 2015). Résumé: Cet article est une critique de The Philosophy of Argument and Audience Reception (Cambridge, 2015) de Christopher W. Tindale.

  7. Pervasive Public Figure Status and Local or Topical Fame in Light of Evolving Media Audiences.

    Science.gov (United States)

    Bunker, Matthew D.; Tobin, Charles D.

    1998-01-01

    Contributes to journalistic legal scholarship and theory by examining the development of "public figure" status in defamation law, with particular attention to public figures who may have achieved notoriety among less than a national audience. Argues that trends in media and audience fragmentation warrant extensions of current doctrine based on…

  8. Three Concentric Circles: Young Chinese English Learners' Perceptions of Purposeful Audiences

    Science.gov (United States)

    Liu, Jack Jinghui

    2015-01-01

    English learners have more access to communicate with different purposeful audiences across the Three Concentric Circles of English (Kachu, 1985): the Inner Circle, the Outer Circle and the Expanding Circle. However, young language learners' purposeful audience as a focus of communication has not been emphasized as much as other linguistic…

  9. A Taxonomy of Pre/Post Performance Behaviors for Speakers and Audiences in the Basic Course.

    Science.gov (United States)

    Alexander, Bryant Keith

    Noting that introductory public speaking and performance studies classes are often met with great anxiety and trepidation, this paper describes and categorizes the necessary student and audience behaviors at three levels of involvement: 1) pre-performance, 2) post-performance, and 3) audience participation. Teachers can show students how to apply…

  10. Engaging the d/Deaf Audience in Museums: A Case Study at the Calouste Gulbenkian Museum

    Science.gov (United States)

    Martins, Patrícia Roque

    2016-01-01

    This article addresses ways that museums can strengthen programming for d/Deaf audiences. Through the development and study of a tour for a d/Deaf audience conducted through signing and oral translation at the Calouste Gulbenkian Museum in Lisbon (Portugal), the author examines issues of language, identity and inclusion. She argues that the use of…

  11. Defining Audience Segments for Extension Programming Using Reported Water Conservation Practices

    Science.gov (United States)

    Monaghan, Paul; Ott, Emily; Wilber, Wendy; Gouldthorpe, Jessica; Racevskis, Laila

    2013-01-01

    A tool from social marketing can help Extension agents understand distinct audience segments among their constituents. Defining targeted audiences for Extension programming is a first step to influencing behavior change among the public. An online survey was conducted using an Extension email list for urban households receiving a monthly lawn and…

  12. Impact of an Extension Social Media Tool Kit on Audience Engagement

    Science.gov (United States)

    Garcia, Aileen S.; Dev, Dipti; McGinnis, Colin M.; Thomas, Tyler

    2018-01-01

    Extension professionals can improve their use of social media as channels for extending programmatic efforts by maximizing target audience reach and engagement. We describe how implementation of a tool kit highlighting best practices for using social media improved Extension professionals' efforts to engage target audience members via social…

  13. Among the Authentic Audience: Young Adults' Perceptions and Responses to Youth as Scientists

    Science.gov (United States)

    Patchen, Amie K.

    2017-01-01

    Lifelong science learning is important for making informed decisions on science topics, and there is a need to engage broader and more diverse audiences with science. One opportunity for engagement occurs when students share science topics with a public audience. Research indicates this interaction can have benefits for students, but little is…

  14. Children's Drawings of Significant Figures for a Peer or an Adult Audience

    Science.gov (United States)

    Burkitt, Esther; Watling, Dawn; Murray, Lucy

    2011-01-01

    The present study assessed if children would present different information in their drawings of emotion eliciting stimuli when they believed that an adult or a child audience would view their drawings. Seventy-five 6-year-olds (44 boys and 31 girls) were allocated to three groups: the reference group, the child audience group and the adult…

  15. Predictors of Horror Film Attendance and Appeal: An Analysis of the Audience for Frightening Films.

    Science.gov (United States)

    Tamborini, Ron; Stiff, James

    1987-01-01

    Analyzes the appeal of horror films. Develops a model that finds that important factors in the horror film's appeal are the audience's desire to experience the satisfying resolutions and to see the destruction usually found in these films and the sensation-seeking personality traits of audience members for these films. (NKA)

  16. Expert Images for All Audiences: The AstroPix Archive

    Science.gov (United States)

    Hurt, Robert; Llamas, Jacob; Wyatt, Ryan Jason; Christensen, Lars

    2018-01-01

    The AstroPix project provides one-stop-shopping for an extensive collection of the finest astronomical imagery, sourced from some of the world’s most prominent observatories. The archive is made possible by a grassroots effort to tag publicly-released imagery using the Astronomical Visualization Metadata (AVM) standard, which captures rich contextual information for each image. While the site has been in development for many years, it is now supported under NASA’s Universe of Learning collaboration, and AstroPix has been updated and deployed to cloud services. The AVM tags provide many unique features including spectral color assignments, sky context (using AAS WorldWide Telescope APIs), and direct links to the original source material on the web. The 7,000+ assets currently include imagery provided by Chandra, ESO, GALEX, Herschel, Hubble, NuSTAR, Spitzer, and WISE. The assets are also provided for use in the planetarium community by supporting the Data2Dome (D2D) initiative. AstroPix imagery is designed to be used in a variety of unique ways that benefit formal and informal education as well as astronomers and the general public. Observatories can add their own image archives to AstroPix by tagging their assets and providing a simple XML feed, increasing the value of their data to the community at large.

  17. Communicative Informatics: An Active and Creative Audience Framework of Social Media

    Directory of Open Access Journals (Sweden)

    Linda M. Gallant

    2011-09-01

    Full Text Available Communicative informatics reflects the interactive complexity of web-based communication and a paradigm shift away from mass communication. Three discursive spheres (database and information systems, human computer interaction, and active audiences work together to control online communication openness and its consequences for post-mass media society’s public common. This has implications for communication freedom, creativity, and constraints in an information-based society. Four propositions shed light on how online audience activity is encouraged by and imperative to corporate interests; how audience creativity can create, accept, or reject messages; how the online audience is monitored; and how online rhetoric can produce or inhibit public commons. Evidence shows that social media’s corporate interests can be at odds with online privacy and citizen communication. This tension is explored with a unique focus on rhetoric, argument, and the communication between audience members and Internet-based corporate media by way of digitized communication feedback loops.

  18. Fashion TV and the Motivation of His Audience

    Directory of Open Access Journals (Sweden)

    Margarita I. Pavlushina

    2017-09-01

    Full Text Available The beginning of the 21st century is characterized not only by important historical events in the world, but also by the changes in value norms and priorities. Television, being the most mass and accessible means of information, reflects these changes directly or indirectly. One of the significant trends of modern media is the development of an entertainment segment, which is present on television in the form of special formats and a specialized content. It is necessary to create special conditions for the permanent demonstration of their events, symbols and samples for the development of fashion, as the reflection of public and cultural content and as the means of search for a person's identity. Television has such natural features that provide fashion industry a unique platform for the development of a global fashionable space and intercivilizational communication. Fashion-TV complements the television picture of the world, influencing the spread of fashion trends and the development of a certain culture of behavior and lifestyle among TV viewers. Fashion-TV, as the combination of specialized Fashion channels and TV projects dedicated to fashion and human beauty on Russian social, political and entertainment channels, is primarily the carrier of information about modern fashion trends in clothing that influences the change of a person social-cultural image. This article the hypothesis of modern fashion TV has a blurred target audience with pronounced gender characteristics and a developed motivation. The article presents the results of the study conducted on the basis of the Kazan Federal University for two years.

  19. Translating Scientific Conclusions about Risk for Public Audiences

    Science.gov (United States)

    Bowman, T. E.

    2009-12-01

    Climate change has been aptly described as a problem of risk management, yet the scientific community has not been successful in helping the public engage in risk management effectively. Behavioral science studies demonstrate that, while the public generally accepts the reality of anthropogenic climate change today, the immanence of impacts and scale of risk and opportunities for effective mitigation are poorly understood. Helping the public overcome these misperceptions and engage in decision-making about climate risks is, perhaps, the climate communication community’s most urgent priority. Scientific writing and graphic conventions are poorly suited for communicating with non-scientists. Using examples from the IPCC 4th Assessment, this session will demonstrate how specific conventions in science writing and graph making have obscured critical information about climate risks. The session will further demonstrate how reformatting the graphical information can create an exceptionally clear picture of where humanity stands and the implications of various emissions pathways for the future. Attendees will appreciate how presentations of science results can be tailored to answer the public’s questions more effectively by highlighting useful information in accurate, yet accessible ways. Decision-makers and the public urgently need information about climate impact risks and the consequences of various emissions pathways. Yet written and graphic descriptions from the IPCC and other assessment agencies burden non-scientists with multiple temperature baselines (e.g., pre-Industrial, mid-20th century, late 20th century, today), two confusingly similar measures for the key human contribution to atmospheric composition (CO2 and CO2-eq), and multiple ways of describing probability and certainty. The public is further confounded by inconsistent graphic conventions in scientific figures, including inconsistent color-coding, labeling, axis orientation, and treatment of

  20. Evaluation and Comparison of High-Resolution (HR) and High-Light (HL) Phosphors in the Micro-Angiographic Fluoroscope (MAF) using Generalized Linear Systems Analyses (GMTF, GDQE) that include the Effect of Scatter, Magnification and Detector Characteristics.

    Science.gov (United States)

    Gupta, Sandesh K; Jain, Amit; Bednarek, Daniel R; Rudin, Stephen

    2011-01-01

    In this study, we evaluated the imaging characteristics of the high-resolution, high-sensitivity micro-angiographic fluoroscope (MAF) with 35-micron pixel-pitch when used with different commercially-available 300 micron thick phosphors: the high resolution (HR) and high light (HL) from Hamamatsu. The purpose of this evaluation was to see if the HL phosphor with its higher screen efficiency could be replaced with the HR phosphor to achieve improved resolution without an increase in noise resulting from the HR's decreased light-photon yield. We designated the detectors MAF-HR and MAF-HL and compared them with a standard flat panel detector (FPD) (194 micron pixel pitch and 600 micron thick CsI(Tl)). For this comparison, we used the generalized linear-system metrics of GMTF, GNNPS and GDQE which are more realistic measures of total system performance since they include the effect of scattered radiation, focal spot distribution, and geometric un-sharpness. Magnifications (1.05-1.15) and scatter fractions (0.28 and 0.33) characteristic of a standard head phantom were used. The MAF-HR performed significantly better than the MAF-HL at high spatial frequencies. The ratio of GMTF and GDQE of the MAF-HR compared to the MAF-HL at 3(6) cycles/mm was 1.45(2.42) and 1.23(2.89), respectively. Despite significant degradation by inclusion of scatter and object magnification, both MAF-HR and MAF-HL provide superior performance over the FPD at higher spatial frequencies with similar performance up to the FPD's Nyquist frequency of 2.5 cycles/mm. Both substantially higher resolution and improved GDQE can be achieved with the MAF using the HR phosphor instead of the HL phosphor.

  1. The influence of professional development on informal science educators' engagement of preschool-age audiences in science practices

    Science.gov (United States)

    Crowl, Michele

    There is little research on professional development for informal science educators (ISEs). One particular area that ISEs need support in is how to engage preschool-age audiences in science practices. This study is part of a NSF-funded project, My Sky Tonight (MST), which looked at how to support ISEs in facilitating astronomy-themed activities with preschool-age audiences. This dissertation focuses on the influence of a six-week, online professional development workshop designed for ISEs working with preschool-age audiences. I used three primary sources of data: pre/post interviews and a video analysis task from data of 16 participants, as well as observations of implementation from a subset of seven participants who agreed to participate further. I developed and used the Phenomena-driven Practices of Science (PEPS) Framework as an analysis tool for identifying engagement in science practices. Findings from this study show that ISEs identified affective goals and rarely goals that reflect science practice engagement for their preschool-age audiences. They maintained these initial goals after the professional development workshop. ISEs describe the ways in which they engage children in science using primarily science practice-related words, but these descriptions did not show full use of science practices according to the PEPS framework. When observed implementing science activities with their preschool audiences, the ISEs demonstrated a variety of forms of science engagement, but only a few used science practices in ways consistent with the PEPS framework. Engagement in the professional development workshop did not result in a transition in the ways ISEs talk about and implement science with young children. While the write-ups for MST activities were not written in a way that supported engagement in science practices, a subset of MST activities were designed with it in mind. The professional development workshop included little time focusing on how ISEs could

  2. Projecting the voice: observations of audience behaviours in ICT-mediated contemporary opera

    Science.gov (United States)

    Lin, Yu-Wei; Williams, Alan E.

    2014-07-01

    This paper examines how audiences experience live opera performance and the behaviours they exhibit during live-streaming of the performance. It aims to contribute to our understanding of how audiences, who increasingly inhabit an environment saturated with digital media, respond to contemporary opera performance. Based on a comparative study of audience experiences and behaviours during a live opera performance and the streamed opera screening, we investigate whether digital mediation affects audience appreciation, and whether streaming live opera means the same thing to an audience as the unmediated performance. We firstly outline the conception, design and performance of a contemporary opera and its simultaneous streaming to nearby digital screens. Then, we report the evaluation of the project as measured by a mix of qualitative and quantitative methods during the rehearsals, the live performance and the screening. As one of the few social studies of contemporary classical music in Britain, our study of opera audience behaviours sheds light on the challenges and opportunities afforded by digital technologies for opera companies. Understanding how audiences appreciate digital operas offers practical advice on how theatres and opera companies could respond to new forms of digital activities.

  3. Bringing in the target audience in bystander social marketing materials for communities: suggestions for practitioners.

    Science.gov (United States)

    Potter, Sharyn J; Stapleton, Jane G

    2011-06-01

    The Know Your Power™ social marketing campaign images model active bystander behaviors that target audience members can use in situations where sexual and relationship violence and stalking are occurring, have occurred, or have the potential to occur. In this practitioner note, we describe strategies that we have used to engage target audience members in the development of the social marketing campaign that we hope can be used by practitioners. We give examples from the development and evaluation of the Know Your Power(TM) social marketing campaign that used focus group and other types of feedback from the target audience to inform the direction of the campaign.

  4. Developing Public Health Initiatives through Understanding Motivations of the Audience at Mass-Gathering Events.

    Science.gov (United States)

    Hutton, Alison; Ranse, Jamie; Munn, Matthew Brendan

    2018-04-01

    This report identifies what is known about audience motivations at three different mass-gathering events: outdoor music festivals, religious events, and sporting events. In light of these motivations, the paper discusses how these can be harnessed by the event organizer and Emergency Medical Services. Lastly, motivations tell what kinds of interventions can be used to achieve an understanding of audience characteristics and the opportunity to develop tailor-made programs to maximize safety and make long-lasting public health interventions to a particular "cohort" or event population. A lot of these will depend on what the risks/hazards are with the particular populations in order to "target" them with public health interventions. Audience motivations tell the event organizer and Emergency Medical Services about the types of behaviors they should expect from the audience and how this may affect their health while at the event. Through these understandings, health promotion and event safety messages can be developed for a particular type of mass-gathering event based on the likely composition of the audience in attendance. Health promotion and providing public information should be at the core of any mass-gathering event to minimize public health risk and to provide opportunities for the promotion of healthy behaviors in the local population. Audience motivations are a key element to identify and agree on what public health information is needed for the event audience. A more developed understanding of audience behavior provides critical information for event planners, event risk managers, and Emergency Medical Services personnel to better predict and plan to minimize risk and reduce patient presentations at events. Mass-gathering event organizers and designers intend their events to be positive experiences and to have meaning for those who attend. Therefore, continual vigilance to improve public health effectiveness and efficiency can become best practice at events

  5. Educational storylines in entertainment television: audience reactions toward persuasive strategies in medical dramas.

    Science.gov (United States)

    Asbeek Brusse, Elsbeth D; Fransen, Marieke L; Smit, Edith G

    2015-04-01

    Medical television drama series provide an important source of health information. This form of entertainment-education (E-E) can be used to influence knowledge, attitudes, and behaviors toward health-related issues. In the literature, E-E is generally regarded as a persuasive strategy in itself, whereas in an increasing number of E-E programs, several different persuasive strategies are used. An important question is how the audience ethically evaluates these strategies. The aim of the present study is to examine viewers' ethical judgments toward the use of three persuasive strategies in E-E: product placement, framing, and persuasion toward a controversial position. A survey among 525 viewers of 5 popular medical dramas demonstrates that viewers evaluate the use of the currently investigated attitudinal statements about potential persuasive strategies in E-E as being immoral and that viewers prefer neutral storylines. Adopting a strategy that viewers find inappropriate may interfere with the intended prosocial effects of E-E. A broader understanding of the appropriate and inappropriate uses of persuasive strategies in E-E is indispensable for effective E-E productions.

  6. Goats display audience-dependent human-directed gazing behaviour in a problem-solving task.

    Science.gov (United States)

    Nawroth, Christian; Brett, Jemma M; McElligott, Alan G

    2016-07-01

    Domestication is an important factor driving changes in animal cognition and behaviour. In particular, the capacity of dogs to communicate in a referential and intentional way with humans is considered a key outcome of how domestication as a companion animal shaped the canid brain. However, the lack of comparison with other domestic animals makes general conclusions about how domestication has affected these important cognitive features difficult. We investigated human-directed behaviour in an 'unsolvable problem' task in a domestic, but non-companion species: goats. During the test, goats experienced a forward-facing or an away-facing person. They gazed towards the forward-facing person earlier and for longer and showed more gaze alternations and a lower latency until the first gaze alternation when the person was forward-facing. Our results provide strong evidence for audience-dependent human-directed visual orienting behaviour in a species that was domesticated primarily for production, and show similarities with the referential and intentional communicative behaviour exhibited by domestic companion animals such as dogs and horses. This indicates that domestication has a much broader impact on heterospecific communication than previously believed. © 2016 The Author(s).

  7. Millennial fandom: Television audiences in the transmedia age, by Louisa Ellen Stein [book review

    Directory of Open Access Journals (Sweden)

    Helena Louise Dare-Edwards

    2016-09-01

    Full Text Available Review of Louisa Ellen Stein, Millennial fandom: Television audiences in the transmedia age. Iowa City: University of Iowa Press, 2015, paperback, $24 (224p ISBN 978-1609383558; e-book, $24, ISBN 978-1609383565.

  8. Watching Dallas again 2: Locating viewing pleasures—An audience study of the new Dallas

    Directory of Open Access Journals (Sweden)

    Raquel L. Raj

    2015-06-01

    Full Text Available This audience reception project performs a study of the first season of the new Dallas (2012–14 in terms of its lack of ironic viewing, which relegates the show to a restorative form of nostalgia.

  9. “It really is a craft” Repertoires in journalistic frontrunners’ talk on audience participation

    NARCIS (Netherlands)

    Borger, M.; Costera Meijer, I.; van Hoof, A.M.J.; Sanders, J.

    2013-01-01

    Studies of participatory journalism demonstrate that professional journalism can be resistant to change. Journalists and news organizations do wish to encourage audience contribution and digital innovation, but find it difficult to reconcile traditional journalistic values and practices with more

  10. “It really is a craft” - Repertoires in journalistic frontrunners’ talk on audience participation

    NARCIS (Netherlands)

    Borger, M.; Costera Meijer, I.; Hoof, A. van; Sanders, J.M.

    2013-01-01

    Studies of participatory journalism demonstrate that professional journalism can be resistant to change. Journalists and news organizations do wish to encourage audience contribution and digital innovation, but find it difficult to reconcile traditional journalistic values and practices with more

  11. Youth audience segmentation strategies for smoking-prevention mass media campaigns based on message appeal.

    Science.gov (United States)

    Flynn, Brian S; Worden, John K; Bunn, Janice Yanushka; Dorwaldt, Anne L; Connolly, Scott W; Ashikaga, Takamaru

    2007-08-01

    Mass media interventions are among the strategies recommended for youth cigarette smoking prevention, but little is known about optimal methods for reaching diverse youth audiences. Grades 4 through 12 samples of youth from four states (n = 1,230) rated smoking-prevention messages in classroom settings. Similar proportions of African American, Hispanic, and White youth participated. Impact of audience characteristics on message appeal ratings was assessed to provide guidance for audience segmentation strategies. Age had a strong effect on individual message appeal. The effect of gender also was significant. Message ratings were similar among the younger racial/ethnic groups, but differences were found for older African American youth. Lower academic achievement was associated with lower appeal scores for some messages. Age should be a primary consideration in developing and delivering smoking-prevention messages to youth audiences. The unique needs of boys and girls and older African American adolescents should also be considered.

  12. A Reception Analysis on the Youth Audiences of TV Series in Marivan

    Directory of Open Access Journals (Sweden)

    Omid Karimi

    2014-03-01

    Full Text Available The aim of this article is to describe the role of foreign media as the agitators of popular culture. For that with reception analysis it’s pay to describe decoding of youth audiences about this series. Globalization theory and Reception in Communication theory are formed the theoretical system of current article. The methodology in this research is qualitative one, and two techniques as in-depth interview and observation are used for data collection. The results show different people based on individual features, social and cultural backgrounds have inclination toward special characters and identify with them. This inclination so far the audience fallow the series because of his/her favorite character. Also there is a great compatibility between audience backgrounds and their receptions. A number of audience have criticized the series and point out the negative consequences on its society. However, seeing the series continue; really they prefer watching series enjoying to risks of it.

  13. The communication effects of audience situation and message framing on smoking cessation

    OpenAIRE

    Yang, Dong-jenn

    2013-01-01

    This study examined the communication effects of smoking cessation by using message framing (positive messages/negative messages) and audience situation (smoker/nonsmoker and high/low self-efficacy). The study used 207 valid homogeneous subjects and a between-subject experiment method was employed for analyses. The results showed that the communication effects were influenced by the interactive effects of message framing and audience situation, and for smokers, positive messages have a more s...

  14. {SW}ARMED: Captive Portals, Mobile Devices, and Audience Participation in Multi-User Music Performance

    OpenAIRE

    Hindle, Abram

    2013-01-01

    Audience participation in computer music has long been limited byresources such as sensor technology or the material goods necessary toshare such an instrument. A recent paradigm is to take advantageof the incredible popularity of the smart-phone, a pocket sizedcomputer, and other mobile devices, to provide the audience aninterface into a computer music instrument. In this paper we discuss amethod of sharing a computer music instrument's interface with anaudience to allow them to interact via...

  15. How Less Alienation Creates More Exploitation? Audience Labour on Social Network Sites.

    Directory of Open Access Journals (Sweden)

    Eran Fisher

    2012-05-01

    Full Text Available Abstract: The notion of audience labour has been an important contribution to Marxist political economy of the media. It revised the traditional political economy analysis, which focused on media ownership, by suggesting that media was also a site of production, constituting particular relations of production. Such analysis highlighted the active role of audience in the creation of media value as both commodities and workers, thus pointing to audience exploitation. Recently, in light of paradigmatic transformations in the media environment – particularly the emergence of Web 2.0 and social network sites – there has been a renewed interest in such analysis, and a reexamination of audience exploitation. Focusing on Facebook as a case-study, this article examines audience labour on social network sites along two Marxist themes – exploitation and alienation. It argues for a historical shift in the link between exploitation and alienation of audience labour, concurrent with the shift from mass media to social media. In the mass media, the capacity for exploitation of audience labour was quite limited while the alienation that such work created was high. In contrast, social media allows for the expansion and intensification of exploitation. Simultaneously, audience labour on social media – because it involves communication and sociability – also ameliorates alienation by allowing self-expression, authenticity, and relations with others. Moreover, the article argues that the political economy of social network sites is founded on a dialectical link between exploitation and alienation: in order to be de-alienated, Facebook users must communicate and socialize, thus exacerbating their exploitation. And vice-versa, in order for Facebook to exploit the work of its users, it must contribute to their de-alienation.

  16. TV FOR CHILDREN : How the Swedish Public Service Television Imagines a Child Audience

    OpenAIRE

    Pettersson, Åsa

    2013-01-01

    The study explores how the Swedish public service TV institution imagines a child audience in a societal context where the broadcasting landscape hastransformed greatly over the past thirty years and where TV is seen to  constitute both risks and benefits for children. The concept of TV for children is established to broaden the scope for studying what has been broadcast for a child audience on public service TV. The empirical material consists of both broadcasting policy documents and an ext...

  17. To Crowdfund Research, Scientists Must Build an Audience for Their Work.

    Directory of Open Access Journals (Sweden)

    Jarrett E K Byrnes

    Full Text Available As rates of traditional sources of scientific funding decline, scientists have become increasingly interested in crowdfunding as a means of bringing in new money for research. In fields where crowdfunding has become a major venue for fundraising such as the arts and technology, building an audience for one's work is key for successful crowdfunding. For science, to what extent does audience building, via engagement and outreach, increase a scientist's abilities to bring in money via crowdfunding? Here we report on an analysis of the #SciFund Challenge, a crowdfunding experiment in which 159 scientists attempted to crowdfund their research. Using data gathered from a survey of participants, internet metrics, and logs of project donations, we find that public engagement is the key to crowdfunding success. Building an audience or "fanbase" and actively engaging with that audience as well as seeking to broaden the reach of one's audience indirectly increases levels of funding. Audience size and effort interact to bring in more people to view a scientist's project proposal, leading to funding. We discuss how projects capable of raising levels of funds commensurate with traditional funding agencies will need to incorporate direct involvement of the public with science. We suggest that if scientists and research institutions wish to tap this new source of funds, they will need to encourage and reward activities that allow scientists to engage with the public.

  18. To Crowdfund Research, Scientists Must Build an Audience for Their Work.

    Science.gov (United States)

    Byrnes, Jarrett E K; Ranganathan, Jai; Walker, Barbara L E; Faulkes, Zen

    2014-01-01

    As rates of traditional sources of scientific funding decline, scientists have become increasingly interested in crowdfunding as a means of bringing in new money for research. In fields where crowdfunding has become a major venue for fundraising such as the arts and technology, building an audience for one's work is key for successful crowdfunding. For science, to what extent does audience building, via engagement and outreach, increase a scientist's abilities to bring in money via crowdfunding? Here we report on an analysis of the #SciFund Challenge, a crowdfunding experiment in which 159 scientists attempted to crowdfund their research. Using data gathered from a survey of participants, internet metrics, and logs of project donations, we find that public engagement is the key to crowdfunding success. Building an audience or "fanbase" and actively engaging with that audience as well as seeking to broaden the reach of one's audience indirectly increases levels of funding. Audience size and effort interact to bring in more people to view a scientist's project proposal, leading to funding. We discuss how projects capable of raising levels of funds commensurate with traditional funding agencies will need to incorporate direct involvement of the public with science. We suggest that if scientists and research institutions wish to tap this new source of funds, they will need to encourage and reward activities that allow scientists to engage with the public.

  19. Predicting Audience Location on the Basis of the k-Nearest Neighbor Multilabel Classification

    Directory of Open Access Journals (Sweden)

    Haitao Wu

    2014-01-01

    Full Text Available Understanding audience location information in online social networks is important in designing recommendation systems, improving information dissemination, and so on. In this paper, we focus on predicting the location distribution of audiences on YouTube. And we transform this problem to a multilabel classification problem, while we find there exist three problems when the classical k-nearest neighbor based algorithm for multilabel classification (ML-kNN is used to predict location distribution. Firstly, the feature weights are not considered in measuring the similarity degree. Secondly, it consumes considerable computing time in finding similar items by traversing all the training set. Thirdly, the goal of ML-kNN is to find relevant labels for every sample which is different from audience location prediction. To solve these problems, we propose the methods of measuring similarity based on weight, quickly finding similar items, and ranking a specific number of labels. On the basis of these methods and the ML-kNN, the k-nearest neighbor based model for audience location prediction (AL-kNN is proposed for predicting audience location. The experiments based on massive YouTube data show that the proposed model can more accurately predict the location of YouTube video audience than the ML-kNN, MLNB, and Rank-SVM methods.

  20. Communicating with the crowd: speakers use abstract messages when addressing larger audiences.

    Science.gov (United States)

    Joshi, Priyanka D; Wakslak, Cheryl J

    2014-02-01

    Audience characteristics often shape communicators' message framing. Drawing from construal level theory, we suggest that when speaking to many individuals, communicators frame messages in terms of superordinate characteristics that focus attention on the essence of the message. On the other hand, when communicating with a single individual, communicators increasingly describe events and actions in terms of their concrete details. Using different communication tasks and measures of construal, we show that speakers communicating with many individuals, compared with 1 person, describe events more abstractly (Study 1), describe themselves as more trait-like (Study 2), and use more desirability-related persuasive messages (Study 3). Furthermore, speakers' motivation to communicate with their audience moderates their tendency to frame messages based on audience size (Studies 3 and 4). This audience-size abstraction effect is eliminated when a large audience is described as homogeneous, suggesting that people use abstract construal strategically in order to connect across a disparate group of individuals (Study 5). Finally, we show that participants' experienced fluency in communication is influenced by the match between message abstraction and audience size (Study 6).

  1. Nuclear Energy General Objectives

    International Nuclear Information System (INIS)

    2011-01-01

    considered and the specific goals to be achieved at different stages of implementation, all of which are consistent with the Basic Principles. The four Objectives publications include Nuclear General Objectives, Nuclear Power Objectives, Nuclear Fuel Cycle Objectives, and Radioactive Waste Management and Decommissioning Objectives. All four Objectives publications follow the same structure. For each topic in the area, the objectives are described in accordance with the sequence in the Basic Principles publication. Within each of these four Objectives publications, the individual topics that make up each area are addressed. The topics included in Nuclear General Objectives are Energy Systems Analysis and Development of Strategies for Nuclear Energy, Economics, Infrastructure, Management Systems, Human Resources and Knowledge Management. The diversity of the topics contained in Nuclear General Objectives necessitated incorporating some repetition in order to simplify access to the relevant information for the various interested audiences.

  2. Frontier Scientists' project probes audience science interests with website, social media, TV broadcast, game, and pop-up book

    Science.gov (United States)

    O'Connell, E. A.

    2017-12-01

    The Frontier Scientists National Science Foundation project titled Science in Alaska: Using Multimedia to Support Science Education produced research products in several formats: videos short and long, blogs, social media, a computer game, and a pop-up book. These formats reached distinctly different audiences. Internet users, public TV viewers, gamers, schools, and parents & young children were drawn to Frontier Scientists' research in direct and indirect ways. The analytics (our big data) derived from this media broadcast has given us insight into what works, what doesn't, next steps. We have evidence for what is needed to present science as an interesting, vital, and a necessary component for the general public's daily information diet and as an important tool for scientists to publicize research and to thrive in their careers. Collaborations with scientists at several Universities, USGS, Native organizations, tourism organizations, and Alaska Museums promoted accuracy of videos and increased viewing. For example, Erin Marbarger, at Anchorage Museum, edited, and provided Spark!Lab to test parents & child's interest in the pop-up book titled: The Adventures of Apun the Arctic Fox. Without a marketing budget Frontier Scientist's minimum publicity, during the three year project, still drew an audience. Frontier Scientists was awarded Best Website 2016 by the Alaska Press Club, and won a number of awards for short videos and TV programs.

  3. Readability of HIV/AIDS educational materials: the role of the medium of communication, target audience, and producer characteristics.

    Science.gov (United States)

    Wells, J A

    1994-12-01

    The reading difficulty of many HIV/AIDS brochures and pamphlets limits their effectiveness. This analysis addresses correlates of readability in 136 HIV/AIDS educational items. Readability is measured using the SMOG Index. The medium of communication is significantly related to readability: comic books and brochures are, on average, more readable than books and pamphlets (10.9 versus 11.9). The target audience also differentiates readability. Materials for HIV antibody test seekers, the general community, and sexually active adults have a more difficult reading grade, averaging 12.1, whereas materials for ethnic minorities average a more readable 9.2. The producer organization's type and location are unrelated to readability, but an AIDS-specific organizational focus correlates with better readability (grade 10.8 vs. 11.8). These findings remain significant in multivariate analysis. The results indicate that brochures and comics are more likely to be comprehended by low-literacy populations, that an understanding of the literacy of target audiences is needed to produce materials with appropriate reading levels, and that policies to influence producer organizations may result in the creation of more readable materials.

  4. The Openhearted Audience: Ten Authors Talk about Writing for Children.

    Science.gov (United States)

    Haviland, Virginia, Ed.

    This book contains comments by ten authors of children's literature concerning the influences they feel account for the particular qualities that define their books and about creative writing and children's literature in general. In the first article, P. L. Travers stresses the importance of fairy tales, myths, and legends in shaping her work,…

  5. The changing information environment for nanotechnology: online audiences and content

    International Nuclear Information System (INIS)

    Anderson, Ashley A.; Brossard, Dominique; Scheufele, Dietram A.

    2010-01-01

    The shift toward online communication in all realms, from print newspapers to broadcast television, has implications for how the general public consumes information about nanotechnology. The goal of this study is threefold: to investigate who is using online sources for information and news about science and nanotechnology, to examine what the general public is searching for online with regards to nanotechnology, and to analyze what they find in online content of nanotechnology. Using survey data, we find those who report the Internet as their primary source of science and technology news are diverse in age, more knowledgeable about science and nanotechnology, highly educated, male, and more diverse racially than users of other media. In a comparison of demographic data on actual visits by online users to general news and science Web sites, science sites attracted more male, non-white users from the Western region of the United States than news sites did. News sites, on the other hand, attracted those with a slightly higher level of education. Our analysis of published estimates of keyword searches on nanotechnology reveals people are turning to the Internet to search for keyword searches related to the future, health, and applications of nanotechnology. A content analysis of online content reveals health content dominates overall. Comparisons of content in different types of sites-blogs, government, and general sites-are conducted.

  6. Actively Learning about Readers: Audience Modelling in Business Writing

    Science.gov (United States)

    Holst-Larkin, Jane

    2008-01-01

    The advantages of peer feedback in business writing classes are clear in that feedback comes from different perspectives and sometimes carries extra credibility coming from fellow students. However, students also hesitate to criticise their friends and prefer praising in a general way rather than suggesting improvements, which requires…

  7. The changing information environment for nanotechnology: online audiences and content

    Energy Technology Data Exchange (ETDEWEB)

    Anderson, Ashley A., E-mail: aaanderson3@wisc.edu; Brossard, Dominique; Scheufele, Dietram A. [University of Wisconsin-Madison, Department of Life Sciences Communication (United States)

    2010-05-15

    The shift toward online communication in all realms, from print newspapers to broadcast television, has implications for how the general public consumes information about nanotechnology. The goal of this study is threefold: to investigate who is using online sources for information and news about science and nanotechnology, to examine what the general public is searching for online with regards to nanotechnology, and to analyze what they find in online content of nanotechnology. Using survey data, we find those who report the Internet as their primary source of science and technology news are diverse in age, more knowledgeable about science and nanotechnology, highly educated, male, and more diverse racially than users of other media. In a comparison of demographic data on actual visits by online users to general news and science Web sites, science sites attracted more male, non-white users from the Western region of the United States than news sites did. News sites, on the other hand, attracted those with a slightly higher level of education. Our analysis of published estimates of keyword searches on nanotechnology reveals people are turning to the Internet to search for keyword searches related to the future, health, and applications of nanotechnology. A content analysis of online content reveals health content dominates overall. Comparisons of content in different types of sites-blogs, government, and general sites-are conducted.

  8. Incorporating Cultural Sensitivity into Interactive Entertainment-Education for Diabetes Self-Management Designed for Hispanic Audiences.

    Science.gov (United States)

    Kline, Kimberly N; Montealegre, Jane R; Rustveld, Luis O; Glover, Talar L; Chauca, Glori; Reed, Brian C; Jibaja-Weiss, Maria L

    2016-06-01

    Diabetes self-management education can improve outcomes in adults with Type 2 diabetes mellitus (T2DM). However, Hispanics, a group that carries a large burden of disease, may not participate in diabetes education programs. Audience engagement with entertainment-education has been associated with improved health education outcomes and may engage and empower Hispanic users to active self-care. Successful use of entertainment-education relies on the use of characters and situations with whom the viewers can feel some sense of involvement and for Hispanic audiences is encouraged when storylines and characters are culturally sensitive. In this study, we used a mixed methods approach that included descriptive statistics of closed-ended and content analysis of open-ended questions to measure the cultural sensitivity of the telenovela portion of a novel technology-based application called Sugar, Heart, and Life (SHL). Specifically, we analyzed the responses of 123 male and female patients diagnosed with uncontrolled T2DM to determine viewer involvement with characters and situations in the telenovela, viewer perceived self-efficacy in following recommendations, as well as viewer satisfaction with the program. Our findings indicate that the SHL application achieved its goal of creating a user-friendly program that depicted realistic, culturally sensitive characters and storylines that resonated with Hispanic audiences and ultimately fostered perceived self-efficacy related to following recommendations given about healthy lifestyle changes for diabetes self-management. These findings suggest that the SHL application is a culturally sensitive health education intervention for use by Hispanic male and female individuals that may empower them in self-management of T2DM.

  9. Sun-Earth Day: Reaching the Education Audience by Informal Means

    Science.gov (United States)

    Thieman, J.; Lewis, E.; Cline, T.

    2010-01-01

    For ten years the Sun-Earth Day program has promoted Heliophysics education to ever larger audiences through events centered on attractive annual themes. What originally started out as a one day event quickly evolved into a series of programs and events that occur throughout the year culminating with a celebration on or near the Spring Equinox. The events are often formal broadcasts or webcasts seeking to convey the science behind the latest solar-terrestrial mission discoveries. This has been quite successful, but it is clear that the younger generation increasingly depends on social networking approaches and informal news transmission for learning what is happening in the world around them. For 2010, the Sun-Earth Day team put emphasis on using informal approaches to bring the theme to the audience. The main event, a webcast from the NASA booth at the National Science Teachers Association (NSTA) annual meeting by the NASA EDGE group, took a lighthearted and offbeat approach to interviewing scientists and educators about Heliophysics news. NASA EDGE programs are unscripted and unpredictable, and that represents a different approach to getting the message across. The webcast was supplemented by a number of social networking avenues. The Sun-Earth Day program explored a wide range of social media applications including Facebook, Twitter, NING, podcasting, iPhone apps, etc. Each of these offers unique and effective methods to promote Heliophysics content and mission related highlights. The facebook site was quite popular and message posting there told the Sun-Earth Day story piece by piece. The same could be said of twittering and the tweetup held at the NSTA site. Has all of this been effective? Results are still being gathered, but anecdotal responses from the world seem very positive. What other methods might be used in the future to bring the science to a personal hands-on, interactive experience? Outcomes: Participants will: (1) Be introduced to the Sun

  10. Astronomy and Disabled: Implementation of new technologies to communicate science to new audiences

    Science.gov (United States)

    García, Beatriz; Ortiz Gil, Amelia; Proust, Dominique

    2015-08-01

    Commission 46 proposed in 2012 the creation of an interdisciplinary WG in which astronomers work together with technicians, educators and disability specialists to develop new teaching and learning strategies devoted o generate resources of high impact among disabled populations, which are usually away from astronomy. Successful initiatives designed to research the best-practices in using new technologies to communicate science in these special audiences include the creation of models and applications, and the implementation of a data base of didactic approaches and tools. Between the achievements of this proposal, we have original development in: design of electronics, design of original software, scripts and music for Planetarium functions, design of models and their associated explanatory script, printed material in Braille and 3D, filming associated with sign language, interviews and docs recompilation and the recently project on the Sign Language Universal Encyclopedic Dictionary, based on the proposal by Proust (2009) and, which proposes the dissemination of a unique language for the deaf worldwide, associated with astronomical terms.We present, on behalf of the WG, some of the achievements, developments, successful stories of recent applications of this new approach to the science for all, thinking in the new “public of sciences”, and new challenges.

  11. Communicating with public and scientific audiences: Are they really any different?

    International Nuclear Information System (INIS)

    Gray, R.H.; Brown, T.L.

    1991-01-01

    Efforts to communicate the results of environmental studies and involve the public in environmental decisions have increased nation-wide. Frequently, the assumption is made that communicating with the public is somehow different than communicating with scientific audiences. Our experience shows that this often is not the case. Today's multidisciplinary environmental issues pose communications problems that are the same in public as they are in scientific forums. Outreach efforts on the U.S. Department of Energy's Hanford Nuclear Site have drawn on a broad spectrum of communications media including technical articles (open literature and symposium publications, annual and topical reports); information brochures; video productions; interactive exhibits; presentations at scientific, technical, civic and other public meetings; and, more recently, pro-active interactions with the news media and local, state and federal agencies. In addition, plans are being made for representatives of local communities to operate off-site sampling stations in Hanford's environmental monitoring network. All major environmental programs, such as the current 5-year effort to reconstruct past radiological doses to off-site human populations, are conducted with open public participation. This presentation describes Hanford's public outreach efforts, our successes and failures, and the lessons learned. For example, developing brochures and videos is of little value without also developing and implementing a detailed distribution plan. Follow-up activities are often neglected during initial planning stages but must be considered in outreach efforts

  12. The radioactive waste management videoconference training series for an international audience

    International Nuclear Information System (INIS)

    Callan, C.; Hylko, J.M.

    1996-01-01

    A proven cost-effective method for delivering new educational opportunities to employees in different locations simultaneously is by using the live videoconference format. Also, the videotapes produced from this format allows employees to participate who are not routinely available for traditional classroom training. However, the primary challenge is to design a distance learning series that meets the requirements of a diverse audience. The National Environmental Technology Network (NETN), a program associated with the College of Engineering at the University of New Mexico, has a proven track record in developing and producing effective videoconference and distance learning programs for industry, government, national laboratories, and universities. Specifically, The Radioactive Waste Management Videoconference Training Series is comprised of eight individual programs: (1) Introduction to Radioactive Waste Management, (2) Interactions Between Radiation and Matter; (3) Decommissioning and Decontamination; (4) Transportation; (5) Low-Level Radioactive Waste; (6) High-Level Radioactive Waste; (7) Transuranic Waste; and (8) New and Other Technologies for Radioactive Waste Management. Each program consists of a tiered approach featuring an introduction, case studies, legal and regulatory issues, radioactive waste characteristics, disposal Options, and transfer of technology. The participants receive a packet containing a full outline of the course, including charts and illustrations used by the presenters. At the conclusion of each program, the interactive question/answer period allows viewers to ask pertinent questions and to participate as a group

  13. The Sustainable Seafood Movement Is a Governance Concert, with the Audience Playing a Key Role

    Directory of Open Access Journals (Sweden)

    Kate Barclay

    2018-01-01

    Full Text Available Private standards, including ecolabels, have been posed as a governance solution for the global fisheries crisis. The conventional logic is that ecolabels meet consumer demand for certified “sustainable” seafood, with “good” players rewarded with price premiums or market share and “bad” players punished by reduced sales. Empirically, however, in the markets where ecolabeling has taken hold, retailers and brands—rather than consumers—are demanding sustainable sourcing, to build and protect their reputation. The aim of this paper is to devise a more accurate logic for understanding the sustainable seafood movement, using a qualitative literature review and reflection on our previous research. We find that replacing the consumer-driven logic with a retailer/brand-driven logic does not go far enough in making research into the sustainable seafood movement more useful. Governance is a “concert” and cannot be adequately explained through individual actor groups. We propose a new logic going beyond consumer- or retailer/brand-driven models, and call on researchers to build on the partial pictures given by studies on prices and willingness-to-pay, investigating more fully the motivations of actors in the sustainable seafood movement, and considering audience beyond the direct consumption of the product in question.

  14. KSC Center Director Bridges addresses the audience at an ISO 9001 certification ceremony

    Science.gov (United States)

    1998-01-01

    Center Director Roy Bridges speaks to KSC employees at the ISO certification ceremony held at the Training Auditorium. Bridges was presented an ISO 9001 certificate and plaque awarded to KSC by Det Norske Veritas (DNV), Inc., an international ISO certification organization. ISO 9001 comprises the most detailed, comprehensive set of standard requirements for quality programs established by the International Standards Organization. The presentation followed a successful independent audit by DNV of the KSC Management System in May of this year. The third-party auditors examined about 20 elements of KSC's system, including management responsibility, design control, documentation, test and inspection, and corrective action procedures. DNV found that KSC met or exceeded the stringent quality standards in all areas. KSC will use this certification as a tool to improve an already world- class team. All NASA centers are required by NASA Administrator Daniel S. Goldin to be ISO 9001 registered by September 1999. NASA is the first federal agency to seek the quality certification. Next to Bridges is Heidi Hollingsworth, with the Center for Independent Living, who uses American Sign Language for any hearing-impaired employees in the audience.

  15. Original Research: How to Create a Poster That Attracts an Audience.

    Science.gov (United States)

    Siedlecki, Sandra L

    2017-03-01

    : Background: Nurses developing a poster presentation for the first time who look for guidance in the literature will find many articles offering recommendations on format and style, but these are based on opinion rather than evidence. The purpose of this study was to identify the attributes of a poster that improved the chance that nursing conference attendees would read it. A mixed-methods descriptive study employing survey methodology was used to assess the perceptions of nurses attending poster sessions at a two-day nursing conference. The survey consisted of basic demographic questions, 25 items asking respondents to identify and rate the importance of variables that influenced their decision to read a poster, and several open-ended questions. Both a qualitative and quantitative analysis of the responses was performed. The two major themes that emerged from the qualitative analysis were that poster-viewing decisions were based first on aesthetics and then on relevance. The quantitative analysis identified aesthetic characteristics that were most important to nurse viewers, including overall visual appeal, color, organization, and layout; viewers determined the relevance of a poster primarily by reading its title. To develop a poster that will attract an audience, nurse researchers should keep in mind the attributes that are important to their peers and colleagues. Conference attendees are more likely to read a poster if it's on a topic that interests them, is pleasing to the eye, and has a title that's easy to read.

  16. Climate Literacy: Climate.gov Follow-Up Evaluation—A Study of the Four NOAA Audiences

    Science.gov (United States)

    Niepold, F., III; Sullivan, S. B.; Gold, A. U.; Lynds, S. E.; Kirk, K.

    2014-12-01

    NOAA Climate.gov provides science and information for a climate-smart nation. Americans' health, security, and economic well-being are closely linked to climate and weather. NOAA Climate.gov's goals are to promote public understanding of climate science and climate-related events, to make our data products and services easy to access and use, to support educators in improving the nations climate literacy, and to serve people making climate-related decisions with tools and resources that help them answer specific questions.The Climate.Gov Follow-Up Study of the four NOAA Audiences (climate interested public, educators, scientists, policy-makers) built upon the previous literature review and evaluation study conducted by Mooney and Phillips in 2010 and 2012, http://tinyurl.com/ma8vo83. The CIRES Education and Outreach team at the Cooperative Institute for Research in Environmental Sciences at University of Colorado at Boulder and the NOAA Climate.gov team will present results of the new study that used the Quality of Relationship index (awareness, trust, satisfaction, usability, and control mutuality). This index was developed in the previous study and places a new emphasis on the experience of individual users from the four audiences in their regular work or home setting. This new evaluation project used mixed methods, including an online survey, usability studies, phone interviews, and web statistics, providing multiple lines of evidence from which to draw conclusion and recommendations.In the session, we will explore how the NOAA Climate.gov teams used the literature review and new CIRES research to address underlying challenges to achieving the portal's goals. The research in these studies finds that people seek information in ways that are complex and that they do so by consulting a vast array of technologies. Improved and different modes of access to information have, throughout history, been led by technological innovation, but human behavior tends to be

  17. Design as co-evolution of problem, solution, and audience

    DEFF Research Database (Denmark)

    Halstrøm, Per Liljenberg; Galle, Per

    2014-01-01

    design beyond the level of definitions, reviewing canonical theories about design as a professional enterprise. We find that the well-established theoretical notion of ‘co-evolution’ of problem and solution in design has its merits in regard to understanding design deliberations; but also that existing......The meaning of ‘design’ can be captured in a general way by a good definition, but even the best definition cannot provide an understanding sufficiently deep to guide the professional designer or the student of design in the intricate deliberations of doing design in practice. Therefore we explore...

  18. Introducing the e-newspaper - Audience Preferences and Demands

    OpenAIRE

    C.Ihlström Eriksson; M.Å. kesson

    2007-01-01

    This paper adds to the overall understanding of new media adoption in general and the promotion of the e-newspaper in particular by empirically studying the preferences and demands of the potential users. The e-newspaper is a newspaper published on e-paper technology. The findings in this paper is based on the results from two studies, i.e. an online questionnaire with 3626 respondents and an evaluation in real life settings with 10 families over a two week period. Our initial hypothesis was ...

  19. Designing virtual audiences for fear of public speaking training - an observation study on realistic nonverbal behavior.

    Science.gov (United States)

    Poeschl, Sandra; Doering, Nicola

    2012-01-01

    Virtual Reality technology offers great possibilities for Cognitive Behavioral Therapy of fear of public speaking: Clients can be exposed to virtual fear-triggering stimuli (exposure) and are able to role-play in virtual environments, training social skills to overcome their fear. Usually, prototypical audience behavior (neutral, social and anti-social) serves as stimulus in virtual training sessions, although there is significant lack of theoretical basis on typical audience behavior. The study presented deals with the design of a realistic virtual presentation scenario. An audience (consisting of n=18 men and women) in an undergraduate seminar was observed during three frontal lecture sessions. Behavior frequency of four nonverbal dimensions (eye contact, facial expression, gesture, and posture) was rated by means of a quantitative content analysis. Results show audience behavior patterns which seem to be typical in frontal lecture contexts, like friendly and neutral face expressions. Additionally, combined and even synchronized behavioral patterns between participants who sit next to each other (like turning to the neighbor and start talking) were registered. The gathered data serve as empirical design basis for a virtual audience to be used in virtual training applications that stimulate the experiences of the participants in a realistic manner, thereby improving the experienced presence in the training application.

  20. Telling the Story of Ridge Flank Research to all Ages and Audiences

    Science.gov (United States)

    Cooper, S. K.; Brennon, R.; Hamner, K.; Kane, J.; Ringlein, J.; Strong, L. R.; Orcutt, B. N.; Fisher, A. T.; Edwards, K. J.; Cowen, J. P.; Hulme, S.; Wheat, C. G.; Scientific Team of Expedition AT18-07

    2011-12-01

    A team of six education and communication specialists took part in Expedition AT18-07 onboard the R/V Atlantis during Summer 2011 as part of Hydrogeologic, Geochemical, and Microbiological Experiments in Young Ocean Crust of the Northeastern Pacific Ocean Using Subseafloor Observatories. Fully integrating into the science party of this expedition, educators brought their diverse backgrounds (middle school science, high school physics and biology, informal science institutions, and science media/communication) to bear as they participated in shipboard operations, laboratory analyses and scientific problem-solving. Their primary role, however, was to translate the excitement and significance of these investigations for a variety of non-science audiences on shore - including museum visitors, scout groups, summer camps, summer schools and college students - and provide rich opportunities for interaction surrounding transformative science in real time. Using a satellite-based internet link, educators took advantage of web-based tools, Skype and social networking sites Facebook, Twitter and YouTube, to bring the real process of science live from the seafloor to classrooms from Washington, D.C. to Taiwan. Activities and products included: 13 live ship-to-shore video broadcasts, development of classroom activities, partnerships among scientists and educators, web-based microbiology investigations, production of videos, development of museum exhibits and programs, and a video game based on the ROV Jason. In addition, several scientists initiated independent education projects, to which the education and communication team contributed their skills, including the Adopt a Microbe from the Seafloor web site, which provided regular art and science activities about microbiology and invites active participation from shore-based groups. Results of post-expedition work with students and the public will be shared, as will pre- and post-expedition evaluation reports on the impact of

  1. How the industry is marketing menthol cigarettes: the audience, the message and the medium.

    Science.gov (United States)

    Richardson, Amanda; Ganz, Ollie; Pearson, Jennifer; Celcis, Nathalie; Vallone, Donna; Villanti, Andrea C

    2015-11-01

    Despite declines in overall US cigarette consumption, the menthol cigarette market share has increased in recent years. Advertising contributes to menthol initiation and use, but little has been done to characterise menthol cigarette advertising outside of the point of sale. Two full-service advertising firms were used to develop a library of menthol cigarette advertisements (ads) over a 9-month period (June 2012-February 2013) in the USA. The volume of ads, media channel (direct mail, print, online, email), estimated spend and households reached was summarised overall and by brand in 2013. Direct mail, email and print ads were coded for content and the target audience of print publications was examined. Over the study period, 205 menthol cigarette ads were identified with estimated expenditures exceeding US$31 million, with 70% spent on direct mail ads. Over 90% of ads promoted Camel, Marlboro and Newport menthol cigarettes. A majority (87%) of direct mail ads contained coupons or other incentives known to appeal to price-sensitive customers. Only two brands' print ads appeared during this period: Newport ads focused on themes of sociability and sexuality, and were placed in magazines targeting African-Americans and younger consumers; American Spirit print ads were placed in general interest magazines and predominantly stressed the 'natural' aspects of their brand. The tobacco industry continues to spend millions of dollars promoting menthol cigarettes through channels that preferentially target vulnerable subgroups, such as African-Americans and younger consumers. Public health campaigns to educate and combat the influence of menthol advertising are needed. Published by the BMJ Publishing Group Limited. For permission to use (where not already granted under a licence) please go to http://www.bmj.com/company/products-services/rights-and-licensing/

  2. Captive audience? Strategies for acquiring food in two Detroit neighborhoods.

    Science.gov (United States)

    Rose, Daniel J

    2011-05-01

    Research has shown elevated rates of diet-related health problems in Detroit, Michigan compared to state and national averages. Using 47 in-depth interviews of African American residents in two Detroit neighborhoods, I examine the interplay between agency and social structure in food acquisition. Participants discussed numerous difficulties obtaining food, including availability, cost, quality, and accessibility. Residents employed many strategies to address these issues, including carefully examining food before purchase, sharing transportation to leave the neighborhood, and using multiple sources. However, the potential to pursue food acquisition strategies varied, in part, according to community contextual factors, including resident concerns about safety, the availability of food banks, and resources in surrounding areas. Nutritional knowledge among participants was sophisticated, suggesting that health education efforts, as opposed to addressing lack of access to high-quality food, might be misguided. I found that accounting for both agency and structural context aids in understanding diet-related behaviors.

  3. Inspiring your audience to action: insights from theory and practice

    Science.gov (United States)

    Wong, W.; Hekkers, J.; Mott, B.

    2011-12-01

    Findings from market research sponsored by The Ocean Project, along with many other recent studies, have revealed two troubling facts: 1. Despite increased efforts to grow climate and ocean literacy among the general public, American adult's knowledge of climate and ocean health has remained stagnant in the past decade; and 2. Knowledge and level of concern about climate change show little correlation, i.e. the people who are most concerned about climate change are not the ones who know most about the science of climate change, and vice versa. If knowledge does not lead to action among the general public, what implications does this have for those of us working for conservation? How can we motivate people to act for conservation? The Ocean Project's large-scale survey of American attitudes and values vis-à-vis ocean, climate change, and related conservation issues provides answers to many such burning questions. Our research findings reveal critical insights about what, who, and how we can communicate for maximum efficacy. In particular, youth and minorities emerged as important constituencies: not only are they more environmentally aware and/or socially conscious, they are important influencers who demonstrate greater propensity to modify their behaviors and/or engage in conservation advocacy. Our presentation will discuss the implications of these findings for strategic communication for conservation action as well as present case studies from the Monterey Bay Aquarium that support these research findings and provide insights from evaluation of two significantly different interpretive approaches to communicate about climate change-a live animal exhibit and a video-based, live-narrated auditorium program.

  4. Erasmus Darwin's Deistic Dissent and Didactic Epic Poetry: Promoting Science Education to a Mixed Audience Under the Banner of Tolerance

    Science.gov (United States)

    Martin, Kirsten Anne

    Erasmus Darwin's task as a Deistic Dissenter poet who wished to promote science education to a mixed audience was complex. There was mainstream concern over what Deists and Dissenters actually believed about God, their involvement in science, and, especially, how their published works, whatever the subject, might affect public morality and politics. I argue that Darwin's poetry is primarily in the genre of Lucretian didactic epic but that it also involves elements of other written traditions (literary and non-literary). I focus on English didactic poetry, the theological written traditions of Dissent and Deism, and a particular tradition of erotic satire. The genre of Lucretian didactic epic and the tradition of English didactic poetry are non-identical. In Darwin's Lucretian didactic epic, resemblances to such poems as Pope's Essay on Man challenge ideas about what kind of narrative a didactic poem in the English language can deliver. Techniques from the theological written traditions of Dissent and Deism reflect Darwin's affiliations, signal that science education fits within a larger debate about intellectual freedom, and promote tolerance for differences of opinion about nature. Mimicry of a particular tradition of erotic satire helps to downplay the address to a mixed audience while satirising some common misconceptions about poetry, botany, and women in the period. Darwin's poetry challenges ideas about what people from his community of belief meant to communicate or transmit by writing for the general public, what the general public was entitled to learn, and what poetry was able to teach. Perhaps Darwin's biggest modification of Lucretian didactic epic was that he did not tell his readers exactly what to think, but how.

  5. UK public perceptions of shale gas hydraulic fracturing:The role of audience, message and contextual factors on risk perceptions and policy support

    OpenAIRE

    Whitmarsh, Lorraine; Nash, Nick; Upham, Paul; Lloyd, Alyson; Verdon, James P; Kendall, J.-Michael

    2015-01-01

    There is growing recognition of the need to understand public attitudes to energy sources, such as shale gas, and to feed these into decision-making. This study represents the first detailed UK experimental survey of public perceptions of shale gas fracking, including analysis of the effects of different messages and the relative influence of different audience, message and contextual factors on support and risk perceptions in respect of shale gas fracking. Using an online survey (N = 1457) o...

  6. Applicative Research on Psychological Demand of Audience and the TAXI for People

    Directory of Open Access Journals (Sweden)

    Zhang Caixia

    2015-01-01

    Full Text Available Whether TAXI for People from Beijing traffic channel, the only special program customized for taxi driver in Beijing, knows about the psychological feature of the certain taxi group is an important factor that affects the development of program. Based on demand theory of psychology, this article uses the questionnaire method to find out the psychological feature and lifestyle of audience, and discusses the degree to the TAXI for People which meets the psychological demand of taxi driver audience by analysis on the program content. It is said from the research that the TAXI for People basically meets the psychological demand from taxi drivers. However, this program shall focus more on their basic needs and provide the opportunity for the audience to participate in the program and activity.

  7. Audiences, Journalists, and Forms of Capital in the Online Journalistic Field

    Directory of Open Access Journals (Sweden)

    Edson C. Tandoc Jr.

    2016-04-01

    Full Text Available This study found divergence in how online journalists and student-audiences rated articles with varying popularity, as measured by audience metrics, and quality, as operationalized by winning a journalistic award. The findings revealed that while metrics and awards did not matter for young online news audiences, they were important for online journalists. But even among journalists, the importance of metrics and awards varied depending on whether the journalists were evaluating stories or their peers. For online journalists, popular stories were more newsworthy than those that were not. Awards did not influence their judgment of newsworthiness. But when evaluating the authors of the articles, online journalists rated authors of articles that won awards more favorably than authors of articles without awards. The popularity of stories did not matter in their evaluation of the authors.

  8. A comparison of two methods to assess audience-induced changes in male mate choice

    Directory of Open Access Journals (Sweden)

    Madlen ZIEGE, Carmen HENNIGE-SCHULZ, Frauke MUECKSCH,David BIERBACH, Ralph TIEDEMANN, Bruno STREIT, Martin PLATH

    2012-02-01

    Full Text Available Multidirectional communicative interactions in social networks can have a profound effect on mate choice behavior. Male Atlantic molly Poecilia mexicana exhibit weaker mating preferences when an audience male is presented. This could be a male strategy to reduce sperm competition risk: interacting more equally with different females may be advantageous because rivals might copy mate choice decisions. In line with this hypothesis, a previous study found males to show a strong audience effect when being observed while exercising mate choice, but not when the rival was presented only before the choice tests. Audience effects on mate choice decisions have been quantified in poeciliid fishes using association preference designs, but it remains unknown if patterns found from measuring association times translate into actual mating behavior. Thus, we created five audience treatments simulating different forms of perceived sperm competition risk and determined focal males’ mating preferences by scoring pre-mating (nipping and mating behavior (gonopodial thrusting. Nipping did not reflect the pattern that was found when association preferences were measured, while a very similar pattern was uncovered in thrusting behavior. The strongest response was observed when the audience could eavesdrop on the focal male’s behavior. A reduction in the strength of focal males’ preferences was also seen after the rival male had an opportunity to mate with the focal male’s preferred mate. In comparison, the reduction of mating preferences in response to an audience was greater when measuring association times than actual mating behavior. While measuring direct sexual interactions between the focal male and both stimulus females not only the male’s motivational state is reflected but also females’ behavior such as avoidance of male sexual harassment [Current Zoology 58 (1: 84–94, 2012].

  9. A comparison of two methods to assess audience-induced changes in male mate choice

    Institute of Scientific and Technical Information of China (English)

    Madlen ZIEGE; Carmen HENNIGE-SCHULZ; Frauke MUECKSCH; David BIERBACH; Ralph TIEDEMANN; Bruno STREIT; Martin PLATH

    2012-01-01

    Multidirectional communicative interactions in social networks can have a profound effect on mate choice behavior.Male Atlantic molly Poecilia mexicana exhibit weaker mating preferences when an audience male is presented.This could be a male strategy to reduce sperm competition risk:interacting more equally with different females may be advantageous because rivals might copy mate choice decisions.In line with this hypothesis,a previous study found males to show a strong audience effect when being observed while exercising mate choice,but not when the rival was presented only before the choice tests.Audience effects on mate choice decisions have been quantified in poeciliid fishes using association preference designs,but it remains unknown if patterns found from measuring association times translate into actual mating behavior.Thus,we createl five audience treatments simulating different forms of perceived sperm competition risk and determined focal males' mating preferences by scoring pre-mating (nipping) and mating behavior (gonopodial thrusting).Nipping did not reflect the pattern that was found when association preferences were measured,while a very similar pattern was uncovered in thrusting behavior.The strongest response was observed when the audience could eavesdrop on the focal male's behavior.A reduction in the strength of focal males' preferences was also seen after the rival male had an opportunity to mate with the focal male's preferred mate.In comparison,the reduction of mating preferences in response to an audience was greater when measuring association times than actual mating behavior.While measuring direct sexual interactions between the focal male and both stimulus females not only the male's motivational state is reflected but also females' behavior such as avoidance of male sexual harassment [Current Zoology 58 (1):84-94,2012].

  10. Know your audience: public perception of geology from anecdote to evidence

    Science.gov (United States)

    Gibson, Hazel

    2015-04-01

    One of the basic strategies of science communication is to 'know your audience' (Nerlich et al, 2010), yet often scientists are communicating to a distant and diffuse audience that cannot be seen or directly engaged with. Both traditional written reports and emerging online media provide limited or no opportunity to engage audiences in dialogues with the communicator that can convey the public's own levels of knowledge. In those circumstances it becomes almost impossible to know your audience. For geoscientists, this decoupling from the intended audience is made more problematic when conveying new technical issues such as carbon capture and storage or deep geological disposal of radioactive waste, which are rooted in the unfamiliar subsurface (Sharma et al, 2007; Ashworth et al, 2009). Those geologists who have engaged with the public in these novel realms often have fashioned informal ways to overcome their audience's geological unfamiliarity based on the trial-and-error of personal experience, but such anecdotal lessons are rarely applicable to wider communities of practice. In recent years, however, our ad hoc intuitive ideas about how to comprehend public perceptions of geology have gained rigour from evidence-based theory (Singleton et al, 2009). This presentation highlights one example of this, using an ongoing study into the public understanding of the geological subsurface in south west England. Results from a combination of interviews and questionnaires were assessed using the established psychological technique: 'mental models' (Morgan et al, 2002). The work demonstrates how a mixed method approach can move geoscience communication beyond casual assumptions and individual rules of thumb to a more robust scientific way of thinking.

  11. From Fysics to Phorestry: How do I engage diverse audiences in land-air interaction?

    Science.gov (United States)

    Thomas, C. K.

    2011-12-01

    The educational component of the CAREER award "A New Direction into Near-Surface Transport for Weak-Wind Conditions in Plant Canopies" (AGS #0955444) calls for an integration of in-classroom teaching and a new field class to provide students from across the disciplines with an opportunity to explore and learn mechanisms of land-air interactions. The charge is clear, but how do I best do this? This contribution presents a concept of how to address the diverse interests and needs with backgrounds ranging from atmospheric science & engineering to botany & forestry by emphasizing the underlying physical principles of light, heat, and water exchange that are of common interest to many scientific disciplines. The idea behind the teaching technique is to let the students escape from their rather passive role in the classroom by providing opportunities for active participation and discovery through a) developing an online syllabus created by the students for the students, b) offering field excursions to expose students to the research activities funded through this award, c) helping small student teams formulate their own research questions, develop their own experimental design, and collect and evaluate measurements in the field class. In addition to discussing the concept and giving some concrete topical examples, a summary of the student feedback received to date will also be included. However, since the award is just about to enter its second year at the time of writing, a major part of this concept still awaits implementation. Seeking input from other awardees and experienced teachers and educators is therefore intended. A secondary objective of this contribution is to describe the many positive impacts on my career that are evident even after the first year by exposing my research and teaching activities to a much broader audience including the Long-Term Ecological Research community at the HJ Andrews experimental forest in Oregon.

  12. An Experimental Test of the Roles of Audience Involvement and Message Frame in Shaping Public Reactions to Celebrity Illness Disclosures.

    Science.gov (United States)

    Myrick, Jessica Gall

    2018-04-13

    Much research has investigated what happens when celebrities disclose an illness (via media) to the public. While audience involvement (i.e., identification and parasocial relationships) is often the proposed mechanism linking illness disclosures with audience behavior change, survey designs have prevented researchers from understanding if audience involvement prior to the illness disclosure actually predicts post-disclosure emotions, cognitions, and behaviors. Rooted in previous work on audience involvement as well as the Extended Parallel Process Model, the present study uses a national online experiment (N = 1,068) to test how pre-disclosure audience involvement may initiate post-disclosure effects for the message context of skin cancer. The data demonstrate that pre-disclosure audience involvement as well as the celebrity's framing of the disclosure can shape emotional responses (i.e., fear and hope), and that cognitive perceptions of the illness itself also influence behavioral intentions.

  13. Conflict resolution: panel discussion and questions from the audience

    International Nuclear Information System (INIS)

    Anon.

    1986-01-01

    Several questions were raised following the speakers' presentations. The question arose as to whether Congress should have let the 1986 milestone in the original Act occur, rather than drafting the Amendments Act in an effort to alleviate a potential problem. Generally, response held that allowing things to run their course would have raised pertinent issues, caused conflict, and ultimately resulted in negotiation and compromise. A question was raised about managing the transition from public involvement and participation to actual negotiations. The speakers responded that negotiation is a necessary step after informing the public. Letting people vent their frustrations is important but does not solve the problems. Controversy can result from public participation as easily as may consensus, because of value disagreements. The next step is to bargain and negotiate after the information is shared. The speakers were then asked how they felt about enforced (by state statute) mediation. All speakers responding felt that by building in mandatory mediation, the process is hurt more than helped. Mediation only works if all parties want it

  14. Journalists and Audience in Bulgarian Online Media – the New Roles

    Directory of Open Access Journals (Sweden)

    Ivaylo Yoshkov

    2015-09-01

    Full Text Available The present paper analyses the changes in the traditional roles of journalists and audience in some of the most popular web sites of Bulgarian traditional media. It examines the levels of interactivity and personalization which enable the audience to create and share its own texts, recordings, news emissions, and also to set its own agenda and take part in the gatekeeping process, etc. The paper defines the status of Bulgarian “citizen journalism”, making the conclusion that the audience’s new role has some similarities with the traditional journalists’ role

  15. Research on Tele2 campaign "Meteorite". The real and the desirable perception by target audience

    OpenAIRE

    Kalve, Anita

    2010-01-01

    The theme of the Bachelor work is: ‘’Research on Tele2 campaign ‘’Meteorite’’. The real and the desirable perception by target audience.’’’’. Several subjects are described in this work, such as – communication process from a marketing perspective, integrated marketing communication, campaig planning, guerilla marketing and it’s tools. The problematics – perception of the target audience, which leads to the objective: finding out if the desirable perception which was planned...

  16. Expanding the Reach of the Interview in Audience and Reception Research

    DEFF Research Database (Denmark)

    Mathieu, David; Brites, Maria José

    2014-01-01

    This chapter discusses the interview method in relation to context, a central notion in audience studies. Through a critique of the traditional conception of the interview method as a question-answer model, the chapter suggests two different articulations of the interview method in the framework...... of a contextual inquiry: the performative and participatory models of interview. These models are presented in their original theoretical, methodological and empirical contexts and then highlighted along four methodological considerations that help position audience research towards the challenges of a contextual...

  17. "Plastic Pollution: Myths, Facts, and How You Can Help": Presenting a popular but poorly understood topic to broad and diverse audiences

    Science.gov (United States)

    Brandon, J. A.

    2016-02-01

    For my thesis research, I study marine debris, specifically in the North Pacific Subtropical Gyre, colloquially known as the Great Pacific Garbage Patch. Marine debris in general, and the Great Pacific Garbage Patch in particular, are marine pollution issues that have captured considerable public and media attention. Especially in the late 2000s, there were significantly more popular media articles about marine debris and the Great Pacific Garbage Patch than scientific journal articles. Due to this popular attention and lag in scientific publication, there are a lot of exaggerated facts and prevalent myths about marine debris in the public consciousness today. As a graduate student at the Scripps Institution of Oceanography, UCSD, I have been given many opportunities to speak to diverse audiences about marine debris. These groups vary in their base knowledge of the issue, from very knowledgeable, to unknowledgeable, to knowledgeable but misinformed about the issue. Over my three years in graduate school, building off a base presentation from a previous graduate student and techniques learned from the education department at Birch Aquarium, I have developed ways to correct some misinformation while not making the audience feel insulted. I correct misinformation while building up a correct base knowledge. This knowledge can be very depressing, as many modern scientific problems can be, but I end the presentation with ways in which the audience can feel empowered and can continue to educate themselves. Hopefully they leave with both knowledge and applicable lessons that they can implement into their lives.

  18. The African filmmaker and content of African films: a study of the perspectives of the Nigerian film audience

    OpenAIRE

    Ganivu Olalekan Akashoro

    2011-01-01

    This paper attempts to appraise African filmmaking and the content of African films from a Nigerian film audience perspective. The study specifically explores the disposition of the audience towards contemporary African filmmaking for home video and cinema entertainment as well as the content of African films. The study used a qualitative questionnaire to determine the perspectives of residents in Lagos as members of the Nigerian film audience. The study found the perception of the content of...

  19. You Are The One I Want to Communicate With! Relational Motives Driving Audience-Tuning Effects on Memory

    OpenAIRE

    Pierucci, Sabrina; Klein, Olivier; Carnaghi, Andrea

    2011-01-01

    We investigated the role of relational motives in the saying-is-believing effect (Higgins & Rholes, 1978). Building on shared reality theory, we expected this effect to be most likely when communicators were motivated to get along with the audience. In the current study, participants were asked to describe an ambiguous target to an audience who either liked or disliked the target. The audience had been previously evaluated as a desirable vs. undesirable communication partner. Only participant...

  20. Probabilistic lexical generalization for French dependency parsing

    OpenAIRE

    Henestroza Anguiano , Enrique; Candito , Marie

    2012-01-01

    International audience; This paper investigates the impact on French dependency parsing of lexical generalization methods beyond lemmatization and morphological analysis. A distributional thesaurus is created from a large text corpus and used for distributional clustering and WordNet automatic sense ranking. The standard approach for lexical generalization in parsing is to map a word to a single generalized class, either replacing the word with the class or adding a new feature for the class....

  1. Astronomy Outreach for Large, Unique, and Unusual Audiences

    Science.gov (United States)

    Lubowich, Donald

    2015-08-01

    My successful outreach program venues include: outdoor concerts and festivals; the US National Mall; churches, synagogues, seminaries, or clergy conferences; the Ronald McDonald Houses of Long Island and Chicago; the Winthrop U. Hospital Children’s Medical Center the Fresh Air Fund summer camps (low-income and special needs); a Halloween star party (costumed kids look through telescopes); a Super Bowl Star Party (targeting women); Science Festivals (World, NYC; Princeton U.; the USA Science and Engineering Festival); and the NYC Columbus Day Parade. Information was also provided about local science museums, citizen science projects, astronomy educational sites, and astronomy clubs to encourage lifelong learning. In 2010 I created Astronomy Festival on the National Mall (co-sponsored by the White House Office of Science and Technology Policy) with the participation of astronomy clubs, scientific institutions and with Tyco Brahe, Johannes Kepler, and Caroline Herschel making guest appearances. My programs include solar, optical, and radio telescope observations, hands-on activities, a live image projection system; large outdoor posters and banners; videos; hands-on activities, and edible astronomy demonstrations.My NASA-funded Music and Astronomy Under the Stars (MAUS) program (60 events 2009 - 2013) reached 50,000 music lovers at local parks and the Central Park Jazz, Newport Folk, Ravinia, or Tanglewood Music Festivals with classical, folk, pop/rock, opera, Caribbean, or county-western concerts assisted by astronomy clubs. Yo-Yo-Ma, the Chicago and Boston Symphony Orchestras, Ravi Coltrane, Esperanza Spalding, Phish, Blood Sweat and Tears, Deep Purple, Tony Orlando, and Wilco performed at these events. MAUS reached underserved groups and attracted large crowds. Young kids participated in this family learning experience - often the first time they looked through a telescope. While < 50% of the participants took part in a science activity in the past year, they

  2. Challenges of communicating safety case results to different audiences

    International Nuclear Information System (INIS)

    Hocke, Peter; Roehlig, Klaus-Juergen

    2014-01-01

    Nowadays, nuclear politics and decision making are often oriented at procedures which are linked to precautionary concepts and which reflect forms of 'knowledge politics'. These precautionary concepts in most cases focus on robust societal decisions, which incorporate the principles of sustainability as a topic of public debate. The issue of high-level nuclear waste is under debate and confronted with public discourse, which integrates not only the knowledge of different stakeholders, but also accept certain forms of 'Nichtwissen' ('non-knowledge'). Interdisciplinary research has to observe these normative trends and also has to 'contextualise' these questions before interpreting its research results for giving answers with practical relevance, especially in communication with different social actors. Issues which are brought up in this field of nuclear waste management and their social context have to be analysed in two dimensions: i) the dimension of professionalism and expertise; ii) the dimension of managing controversial debates ('knowledge politics') and the preparation and implementing of robust decisions mostly by responsible governmental organisations. In this context on the one hand complex aspects of safety have to be communicated in their internal scientific logic and structure. On the other hand the different functional systems and collective actors of highly differentiated modern societies are engaged in controversial debates on advanced technologies like nuclear energy and technologies for waste disposal over long-lasting time periods. Most safety and construction issues for final disposal of high-level waste, but also of waste management in general, are debated within professional 'communities' of scientists and experts. But if their technological artefacts and their conceptual planning become issues of controversial and political debates in spheres which are outside the closed circle of high-level professionals and party politicians (who are in the

  3. CosmoQuest: Measuring Audience Needs to Obtain Better Science

    Science.gov (United States)

    Buxner, Sanlyn; Bakerman, Maya; Gay, Pamela; Reiheld, Alison; CosmoQuest Team

    2018-01-01

    The CosmoQuest Virtual Research Facility provides a place for scientists to recruit people to aid in their science projects via citizen science. Just as students need training to be effective researchers, so do citizen scientists, but their needs are different. In this presentation, we present the results of surveys of members of the CosmoQuest community, including both citizen scientists and educators using citizen science in their classrooms. For all members of the community, we investigated the types of projects that respondents enjoyed doing, the level of difficulty they were willing to engage in, and the amount of time they spent doing citizen science projects. We also investigated what other science-related activities respondents were engaged in, other opportunities they were interested in, and what support and resources they needed to be successful in completing projects. For educators, we investigated the types of projects they wanted to engage in with their students, the ideal length of time for citizen science projects to be used in their classrooms, and the resources they needed to be able to engage students in citizen science projects effectively.

  4. Wisconsin Partnerships to Educate and Engage Public Audiences on Climate Change Topics

    Science.gov (United States)

    Mooney, M. E.; Ackerman, S.; Rowley, P.; Crowley Conn, K.

    2011-12-01

    The complexity and scale of climate change-related challenges requires more than one strategy to share meaningful information with public audiences. This presentation will discuss a few initiatives to engage the public originating from the University of Wisconsin-Madison. First, a local partnership between the Cooperative Institute for Meteorological Satellite Studies (CIMSS) and the Aldo Leopold Nature Center (ALNC), an informal learning center with a new climate change "classroom" which recently acquired a Science on a Sphere (SOS) exhibit. Second, an informal education project funded by the NOAA Office of Education coordinated by CIMSS in partnership with the national SOS Network with the goal of helping museum docents share meaningful interpretation of real-time weather and climate data. CIMSS staff has been conducting weather and climate discussions on a Magic Planet display for several years. This "mini-SOS" is powered by a solar panel on the roof, modeling the essential Sun-Earth connection and the first principle of climate literacy. However, the convenient proximity of CIMSS and ALNC provides a perfect opportunity to test "SOS-scale" talking points posted on a weekly docent blog to the benefit of the entire SOS Network. Two other Wisconsin projects of note include the Wisconsin Initiative on Climate Change Impacts, a partnership between the University and the Wisconsin Department of Natural Resources, and a pilot project between CIMSS and NOAA's National Weather Service to engage storm spotters in climate mitigation and stewardship. Ideally, the synergistic benefits and lessons learned from these collaborations can inform similar efforts in order to galvanize meaningful responses to climate change.

  5. Making Your Tools Useful to a Broader Audience

    Science.gov (United States)

    Lyness, M. D.; Broten, M. J.

    2006-12-01

    With the increasing growth of Web Services and SOAP the ability to connect and reuse computational and also visualization tools from all over the world via Web Interfaces that can be easily displayed in any current browser has provided the means to construct an ideal online research environment. The age-old question of usability is a major determining factor whether a particular tool would find great success in its community. An interface that can be understood purely by a user's intuition is desirable and more closely obtainable than ever before. Through the use of increasingly sophisticated web-oriented technologies including JavaScript, AJAX, and the DOM, web interfaces are able to harness the advantages of the Internet along with the functional capabilities of native applications such as menus, partial page changes, background processing, and visual effects to name a few. Also, with computers becoming a normal part of the educational process companies, such as Google and Microsoft, give us a synthetic intuition as a foundation for new designs. Understanding the way earth science researchers know how to use computers will allow the VLab portal (http://vlab.msi.umn.edu) and other projects to create interfaces that will get used. To provide detailed communication with the users of VLab's computational tools, projects like the Porky Portlet (http://www.gorerle.com/vlab-wiki/index.php?title=Porky_Portlet) spawned to empower users with a fully- detailed, interactive visual representation of progressing workflows. With the well-thought design of such tools and interfaces, researchers around the world will become accustomed to new highly engaging, visual web- based research environments.

  6. Move Your Audience to Action: Using YouTube to Teach Persuasion

    Science.gov (United States)

    Quagliata, Andrew B.

    2014-01-01

    For more than 75 years, instructors have taught students to use Monroe's (1935) Motivated Sequence (MMS) when organizing speeches designed to move audiences to action. However, modern approaches to teaching the sequence are needed to help instructors remain relevant and effective. This activity advocates the use of constructivist pedagogical…

  7. Affect in social media: The role of audience and the presence of contempt in cyberbullying.

    Science.gov (United States)

    Cocea, Mihaela

    2017-01-01

    Gervais & Fessler's Attitude-Scenario-Emotion (ASE) model is a useful tool for the detection of affect in social media. In this commentary, an addition to the model is proposed - the audience - and its role in the manifestation of affect is discussed using a cyberbullying scenario. The presence of contempt in cyberbullying is also discussed.

  8. The Effectiveness of Health Animations in Audiences With Different Health Literacy Levels : An Experimental Study

    NARCIS (Netherlands)

    Meppelink, Corine S.; van Weert, Julia C. M.; Haven, Carola J.; Smit, Edith G.

    Background: Processing Web-based health information can be difficult, especially for people with low health literacy. Presenting health information in an audiovisual format, such as animation, is expected to improve understanding among low health literate audiences. Objective: The aim of this paper

  9. Audience response-systemer styrker læringsmiljøet

    DEFF Research Database (Denmark)

    Jensen, Jacob Vad; Østergaard, Doris

    2011-01-01

    The purpose of this article was to describe the possibilities gained by using an electronic voting system (EVS), the existing evidence to determine whether an EVS affects learning proceeds, challenges in EVS and perspectives for EVS in Danish medical training. Audience Response-Systems (ARS) seem...

  10. The Impact of Audience Age and Familiarity on Children's Drawings of Themselves in Contrasting Affective States

    Science.gov (United States)

    Burkitt, Esther; Watling, Dawn

    2013-01-01

    The present study was designed to investigate the impact of familiarity and audience age on children's self-presentation in self-drawings of happy, sad and neutral figures. Two hundred children (100 girls and 100 boys) with the average age of 8 years 2 months, ranging from 6 years 3 months to 10 years 1 month, formed two age groups and five…

  11. Using Audience Response Systems to Encourage Student Engagement and Reflection on Ethical Orientation and Behavior

    Science.gov (United States)

    Micheletto, Melinda J.

    2011-01-01

    The purpose of this study was to use an audience response system (ARS) to engage students in classroom discussions concerning sensitive and controversial topics (e.g., business ethics), assess student's ethical orientation and conduct in unethical behaviors, and encourage reflection on their personal level of ethicality. Students used ARS devices…

  12. Effects of online advertising format and persuasion knowledge on audience reactions

    NARCIS (Netherlands)

    Tutaj, K.; van Reijmersdal, E.A.

    2012-01-01

    In an experiment (N = 99), effects of subtle and prominent online advertising formats, respectively sponsored content and banner ads, on audience reactions toward the advertisement are tested. In addition, the role of several persuasion knowledge elements such as understanding of persuasive intent

  13. Using the Front Page of "The Wall Street Journal" to Teach Document Design and Audience Analysis.

    Science.gov (United States)

    Moore, Patrick

    1989-01-01

    Explains an assignment for the audience analysis segment of a business writing course which compares the front page design of "The Wall Street Journal" with that of a local daily newspaper in order to emphasize the use of design devices in effectively writing to busy people. (SR)

  14. Still ‘Watching’ TV? The Consumption of TV Fiction by Engaged Audiences

    Directory of Open Access Journals (Sweden)

    Alexander Dhoest

    2016-07-01

    Full Text Available There is no denying that television, as a medium and an institution, has drastically changed in the age of digitization and convergence. For audiences, this has not only opened up multiple opportunities to watch television content at other times and on other devices, but also to interact with its cross-media extensions. However, while much has been written about the new opportunities for audience engagement, we do not know much about the actual adoption of new technologies nor the motivations underlying such uses. Therefore, this paper draws on empirical audience research to address the key question: how do viewers engage with contemporary TV fiction? Through empirical audience research, using various qualitative research methods, three different aspects of the reception of cross-media TV fiction will be discussed: (1 how do viewers watch the TV episodes of contemporary TV fiction?, (2 how do viewers engage with the cross-media extensions of TV fiction?, and (3 how do viewers experience the social dimensions of contemporary TV fiction? We focus on a particular group, that of 'engaged' viewers, who are actively involved by personalizing their viewing practices, by communicating about it, by consuming cross-media elements of TV fiction, or producing TV fiction-related content. Our findings suggest that even this group does not make full use of all the available technological opportunities to personalize TV viewing, and that the classical TV text, linear viewing, and the social aspect of viewing remain of key importance.

  15. The Rise of the Anglophone in an Increasingly Multilayered, Transnational Danish Television System and Audience?

    DEFF Research Database (Denmark)

    Degn, Hans-Peter; Straubhaar, Joseph D.; Hjarvard, Stig

    This paper sees globalization as the emergence of multiple logics of production, flow and audience reception, based on identity. They are very unequal or asymmetric in their reach and power, but they are also dynamic, changing along with both structural and cultural forces, as an examination...

  16. HotTips for Speakers: 25 Surefire Ways To Engage and Captivate Any Group or Audience.

    Science.gov (United States)

    Abernathy, Rob; Reardon, Mark

    From managing stage fright to keeping the audience hanging on their every word, experienced public speakers have the techniques to make every presentation memorable. This book contains a collection of 25 strategies for public speaking that have already worked for many people. Each "HotTip" (strategy) has been tested and used with…

  17. Who wants to know? The effect of audience on identity expression among minority group members

    NARCIS (Netherlands)

    Barreto, M; Spears, R; Ellemers, N; Shahinper, K

    Statements of social identification among ethnic minority members were examined as a function of group membership of the participants, group membership of the audience, and personal identifiability. In Study 1, Turkish migrants and Iranian refugees in the Netherlands expressed their identification

  18. Development of a Browser-Based Mobile Audience Response System for Large Classrooms

    Science.gov (United States)

    Andergassen, Monika; Guerra, Victor; Ledermüller, Karl; Neumann, Gustaf

    2013-01-01

    Didactical advantages of audience response systems (ARS) have been discussed extensively ever since they have been used in classes. However, conventional ARS bear some drawbacks, such as requiring specific hardware, generating costs (text messaging based and web service fees) and creating a dependency on external hosts. In this paper we present a…

  19. The combined effects of meta-stereotypes and audience on outgroup and ingroup helping

    NARCIS (Netherlands)

    van Leeuwen, E.; Oostenbrink, J.J.; Twilt, A.

    2014-01-01

    Salient meta-stereotypes can promote outgroup helping in a way that allows an ingroup to make a good impression. Although the presence of an audience can similarly activate impression-management concerns, their combined effects on intergroup helping have never been investigated, which was the goal

  20. Developing and delivering food systems training programs for 21st century audiences

    Directory of Open Access Journals (Sweden)

    Troy Hahn

    2016-04-01

    Full Text Available Expectations for training programmes today are very different from expectations for training programmes in the past, because today’s audiences are not only multigenerational, but the younger generations learn in distinctly different ways from older, more traditional audiences. To meet the needs of these multigenerational audiences, the Auburn University Food Systems Institute (AUFSI has developed on-demand, online courses that offer a variety of ways for learners to interact with training materials. For example, a typical course may offer not only traditional text, but audio, video, simulations, and more. In addition, AUFSI has developed supporting educational tools such as interactive virtual tours and video games. This approach to creating courses is a response to the  different levels of experiences of the generations as well as different expectations of how materials should be delivered. In order to be effective, training materials need to be designed to appeal to this multigenerational audience. Traditionalists (born before 1946 prefer face-to-face training programmes. Baby Boomers (born 1946-1964 are more accepting of technology. Generations X (born 1965-1980, Y (born 1981- 2000 and C (born after 2000, however, expect to receive training at their convenience, to have it delivered electronically, and to be entertained as well as educated.

  1. Employee Anonymous Online Dissent: Dynamics and Ethical Challenges for Employees, Targeted Organisations, Online Outlets and Audiences

    DEFF Research Database (Denmark)

    Ravazzani, Silvia; Mazzei, Alessandra

    2018-01-01

    administrators, audiences and targeted organisations. This multi-actor, dialectical process encompasses actor-related tensions that may generate unethical consequences if single voices are not brought out and confronted. Appropriating a Habermasian ethical and discursive lens, we examine and disentangle three...

  2. How much importance do we give to target audiences in article writing?

    Science.gov (United States)

    Nedjat, Sima; Nedjat, Saharnaz; Gholami, Jaleh; Ashoorkhani, Mahnaz; Maleki, Katayoun; Hejrie, Soroush Mortaz; Majdzadeh, Reza

    2010-01-01

    Writing papers can be used as a means to convey a message. Knowledge transfer is also about conveying the right message to the right target audience. The aim of this study was to determine the proportion of articles that had mentioned a clear message and the target audience in the abstract and the article as a whole, and also to examine their association with different determinant factors. Articles published from 2001 to 2006 that were based on clinical and health system research conducted on Iranian populations and on maternal care, diabetes and tuberculosis were searched systematically in domestic and international databases. Eventually checklists (Additional file 1) were completed for 795 articles. Overall, 98.5% of articles had a clear message, whereas 12.5% had addressed the direct target audience. Presence of a clear message in formatted abstracts were seen 3.6 times more (CI95%: 1.5-8.7) than in articles without formatted abstracts (p = 0.005). Addressing of the direct target audience was seen twice as much in health system research articles as compared to clinical studies, odds ratio was 2.3 (CI95%: 1.47-3.48, p<0.001). Creating a format for journal abstracts seems to be an effective intervention for presenting the message in articles.

  3. Comparing Four Touch-Based Interaction Techniques for an Image-Based Audience Response System

    NARCIS (Netherlands)

    Jorritsma, Wiard; Prins, Jonatan T.; van Ooijen, Peter M. A.

    2015-01-01

    This study aimed to determine the most appropriate touch-based interaction technique for I2Vote, an image-based audience response system for radiology education in which users need to accurately mark a target on a medical image. Four plausible techniques were identified: land-on, take-off,

  4. United States Newspaper Program. List of Intended Audience Terms for 655 Genre Field.

    Science.gov (United States)

    Wisconsin State Historical Society, Madison.

    The United States Newspaper Program (USNP) is a national, cooperative effort to locate, catalog, and preserve on microfilm newspapers published in the United States and its territories since the seventeenth century. This list of intended-audience terms was initially developed by the USNP staff at the State Historical Society of Wisconsin, but soon…

  5. The Use of Narrative Paradigm Theory in Assessing Audience Value Conflict in Image Advertising.

    Science.gov (United States)

    Stutts, Nancy B.; Barker, Randolph T.

    1999-01-01

    Presents an analysis of image advertisement developed from Narrative Paradigm Theory. Suggests that the nature of postmodern culture makes image advertising an appropriate external communication strategy for generating stake holder loyalty. Suggests that Narrative Paradigm Theory can identify potential sources of audience conflict by illuminating…

  6. The effectiveness of health animations in audiences with different health literacy levels: An experimental study

    NARCIS (Netherlands)

    Meppelink, C.S.; van Weert, J.C.M.; Haven, C.J.; Smit, E.G.

    2015-01-01

    Background: Processing Web-based health information can be difficult, especially for people with low health literacy. Presenting health information in an audiovisual format, such as animation, is expected to improve understanding among low health literate audiences. Objective: The aim of this paper

  7. Revising an Extension Education Website for Limited Resource Audiences Using Social Marketing Theory

    Science.gov (United States)

    Francis, Sarah L.; Martin, Peggy; Taylor, Kristin

    2011-01-01

    Spend Smart Eat Smart (SSES), a unique website combining nutrition and food buying education for limited resource audiences (LRAs), was revised using social marketing theory to make it more appealing and relevant to LRAs (25-40 years). Focus groups and surveys identified the needs and preferences of LRAs. Needs were cooking, basic health, and…

  8. Let's Talk about Sex: Audience Research of Flemish Teenage Television Viewers and Their View on Sexuality

    Science.gov (United States)

    Van Damme, Elke; Biltereyst, Daniel

    2013-01-01

    Teenage sexual identity is shaped within a complex cultural landscape in which the issue of protecting the "innocent" (children/teens) from sexually suggestive images is high on the public agenda. Intimate relationships and sexuality have entered the public domain and are presented on the screen, offering audiences possible roles to play…

  9. Public Communication of Science in Blogs: Recontextualizing Scientific Discourse for a Diversified Audience

    Science.gov (United States)

    Luzón, María José

    2013-01-01

    New media are having a significant impact on science communication, both on the way scientists communicate with peers and on the dissemination of science to the lay public. Science blogs, in particular, provide an open space for science communication, where a diverse audience (with different degrees of expertise) may have access to science…

  10. The Effect of Combination of Video Feedback and Audience Feedback on Social Anxiety: Preliminary Findings.

    Science.gov (United States)

    Chen, Junwen; Mak, Rebecca; Fujita, Satoko

    2015-09-01

    Although video feedback (VF) is shown to improve appraisals of social performance in socially anxious individuals, its impact on state anxiety during a social situation is mixed. The current study investigated the effect of combined video feedback and audience feedback (AF) on self-perceptions of performance and bodily sensations as well as state anxiety pertaining to a speech task. Forty-one socially anxious students were randomly allocated to combined video feedback with audience feedback (VF + AF), video feedback only (VF), audience feedback only (AF), or a control condition. Following a 3-min speech, participants in the VF + AF, VF, and AF conditions watched the videotape of their speech with cognitive preparation in the presence of three confederates who served as audience, and/or received feedback from the confederates, while the control group watched their videotaped speech without cognitive preparation. Both VF + AF and AF conditions improved distorted appraisal of performance and bodily sensations as well as state anxiety. The clinical implications of these findings are discussed. © The Author(s) 2015.

  11. The relation between social anxiety and audience perception: Examining Clark and Wells’ (1995) model among adolescents

    Science.gov (United States)

    Blöte, Anke W.; Miers, Anne C.; Heyne, David A.; Clark, David M.; Westenberg, P. Michiel

    2016-01-01

    Background Clark and Wells’ (1995; Clark, 2001) cognitive model of social anxiety proposes that socially anxious individuals have negative expectations of performance prior to a social event, focus their attention predominantly on themselves and on their negative self-evaluations during an event, and use this negative self processing to infer that other people are judging them harshly. Aims The present study tested these propositions. Method The study used a community sample of 161 adolescents aged 14-18 years. The participants gave a speech in front of a pre-recorded audience acting neutrally, and participants were aware that the projected audience was pre-recorded. Results As expected, participants with higher levels of social anxiety had more negative performance expectations, higher self-focused attention, and more negative perceptions of the audience. Negative performance expectations and self-focused attention were found to mediate the relationship between social anxiety and audience perception. Conclusion The findings support Clark and Wells’ cognitive model of social anxiety which poses that socially anxious individuals have distorted perceptions of the responses of other people because their perceptions are colored by their negative thoughts and feelings. PMID:23635882

  12. The Interaction of News and Advocate Frames: Manipulating Audience Perceptions of a Local Public Policy Issue.

    Science.gov (United States)

    Tewksbury, David; Jones, Jennifer; Peske, Matthew W.; Raymond, Ashlea; Vig, William

    2000-01-01

    Presents the results of a two-wave experiment designed to examine how journalistic news frames can facilitate the communication of advocacy frames (to undergraduate students) designed to influence audience perceptions of a political issue. Discusses the implications of these results for journalism, issue advocacy, and the study of issue framing.…

  13. Alignment between Informal Educator Perceptions and Audience Expectations of Climate Change Education

    Science.gov (United States)

    Stylinski, Cathlyn; Heimlich, Joe; Palmquist, Sasha; Wasserman, Deborah; Youngs, Renae

    2017-01-01

    To understand the complexities of climate change on educator-visitor relationships, we compared educators' perceptions with audiences' expectations for informal science education institutions. Our findings suggest two disconnects: (a) a professional recognition that climate change education is related to institutional mission but a lack of…

  14. Getting the Most out of Audience Response Systems: Predicting Student Reactions

    Science.gov (United States)

    Trew, Jennifer L.; Nelsen, Jacqueline L.

    2012-01-01

    Audience response systems (ARS) are effective tools for improving learning outcomes and student engagement in large undergraduate classes. However, if students do not accept ARS and do not find them to be useful, ARS may be less effective. Predicting and improving student perceptions of ARS may help to ensure positive outcomes. The present study…

  15. The relation between social anxiety and audience perception: examining Clark and Wells' (1995) model among adolescents.

    Science.gov (United States)

    Blöte, Anke W; Miers, Anne C; Heyne, David A; Clark, David M; Westenberg, P Michiel

    2014-09-01

    Clark and Wells' cognitive model of social anxiety proposes that socially anxious individuals have negative expectations of performance prior to a social event, focus their attention predominantly on themselves and on their negative self-evaluations during an event, and use this negative self-processing to infer that other people are judging them harshly. The present study tested these propositions. The study used a community sample of 161 adolescents aged 14-18 years. The participants gave a speech in front of a pre-recorded audience acting neutrally, and participants were aware that the projected audience was pre-recorded. As expected, participants with higher levels of social anxiety had more negative performance expectations, higher self-focused attention, and more negative perceptions of the audience. Negative performance expectations and self-focused attention were found to mediate the relationship between social anxiety and audience perception. The findings support Clark and Wells' cognitive model of social anxiety, which poses that socially anxious individuals have distorted perceptions of the responses of other people because their perceptions are coloured by their negative thoughts and feelings.

  16. Portrait of a Cult Film Audience: "The Rocky Horror Picture Show."

    Science.gov (United States)

    Austin, Bruce A.

    1981-01-01

    Examines the phenomenon of the cult film and the characteristics of the audiences of the "Rocky Horror Picture Show." Suggests that the preparation, waiting, and finally the active participation in the viewing of the film itself appear to be part of a group ritual which characterizes the cult film as an event. (JMF)

  17. Selective Exposure to Horror: An Analysis of the Audience for Frightening Films.

    Science.gov (United States)

    Tamborini, Ron; Stiff, James

    A survey of 155 midwestern movie viewers was conducted to determine the factors of the selective exposure and appeal of horror films. Audience members leaving the theatre after viewing "Halloween II" were interviewed using a questionnaire that contained measures of specific reasons for liking horror films as well as measures of several…

  18. Changing Resistant Audience Attitudes Using Social Judgment Theory's "Anchor" Point Perspectives

    Science.gov (United States)

    Ramos Salazar, Leslie

    2017-01-01

    Courses: Public Speaking, Business and Professional Communication, Persuasion, or any other skill-based oral communication course. Objectives: Students will practice the development and demonstration of persuasive arguments in this single-class social judgment theory activity to improve their ability to change resistant audience attitudes.

  19. Immersion and togetherness: How live visualization of audience engagement can enhance music events

    NARCIS (Netherlands)

    N. Shirzadian (Najereh); J.A. Redi (Judith); T. Röggla (Tom); A. Panza (Alice); F.-M. Nack (Frank); P.S. Cesar Garcia (Pablo Santiago)

    2017-01-01

    textabstractThis paper evaluates the influence of an additional visual aesthetic layer on the experience of concert goers during a live event. The additional visual layer incorporates musical features as well as bio-sensing data collected during the concert, which is coordinated by our audience

  20. New seismograph includes filters

    Energy Technology Data Exchange (ETDEWEB)

    1979-11-02

    The new Nimbus ES-1210 multichannel signal enhancement seismograph from EG and G geometrics has recently been redesigned to include multimode signal fillers on each amplifier. The ES-1210F is a shallow exploration seismograph for near subsurface exploration such as in depth-to-bedrock, geological hazard location, mineral exploration, and landslide investigations.

  1. "Know your audience": A hospital community engagement programme in a non-profit paediatric hospital in Cambodia.

    Directory of Open Access Journals (Sweden)

    Sreymom Pol

    Full Text Available The purpose of this evaluation is to explore the impact of the new hospital community engagement programme (comprised of a Young Persons Advisory Group and a Science Café on community members and other stakeholders, with regard to their attitudes, skills and degree of engagement in a paediatric hospital in Cambodia.Data collection included feedback questionnaires and reflections produced after each YPAG and Science Café event. Further questionnaires and reflective interviews were conducted to gather the views of key stakeholders. Data were analysed by thematic content analysis and numerical data were expressed using descriptive statistics.The vast majority of participants expressed their enjoyment and satisfaction of the hospital community engagement programme. Delivering the programme in the right manner for the target audiences, by prioritising their needs was key to this. Participants valued the programmes in terms of the knowledge delivered around good health practices, the skills developed such as confidence and responsibility for their health, and the provision of opportunities to voice their opinions. All stakeholders recognised the importance of the programme in improving the quality of the healthcare service provided at the hospital.In order to have a successful hospital community engagement programme, understanding the target audience is essential. The engagement programme must be delivered in the right way to meet the needs of community members, including right communication, right setting, right people and right timing. This will ultimately result in a meaningful programme that is able to empower community members, potentially resulting in lasting change in healthcare practices. In conclusion, the gap between hospitals and the community could narrow, allowing everyone to interact and learn from each other.

  2. Analytic device including nanostructures

    KAUST Repository

    Di Fabrizio, Enzo M.; Fratalocchi, Andrea; Totero Gongora, Juan Sebastian; Coluccio, Maria Laura; Candeloro, Patrizio; Cuda, Gianni

    2015-01-01

    A device for detecting an analyte in a sample comprising: an array including a plurality of pixels, each pixel including a nanochain comprising: a first nanostructure, a second nanostructure, and a third nanostructure, wherein size of the first nanostructure is larger than that of the second nanostructure, and size of the second nanostructure is larger than that of the third nanostructure, and wherein the first nanostructure, the second nanostructure, and the third nanostructure are positioned on a substrate such that when the nanochain is excited by an energy, an optical field between the second nanostructure and the third nanostructure is stronger than an optical field between the first nanostructure and the second nanostructure, wherein the array is configured to receive a sample; and a detector arranged to collect spectral data from a plurality of pixels of the array.

  3. Saskatchewan resources. [including uranium

    Energy Technology Data Exchange (ETDEWEB)

    1979-09-01

    The production of chemicals and minerals for the chemical industry in Saskatchewan are featured, with some discussion of resource taxation. The commodities mentioned include potash, fatty amines, uranium, heavy oil, sodium sulfate, chlorine, sodium hydroxide, sodium chlorate and bentonite. Following the successful outcome of the Cluff Lake inquiry, the uranium industry is booming. Some developments and production figures for Gulf Minerals, Amok, Cenex and Eldorado are mentioned.

  4. Cool Science: Engaging Adult and K-16 Audiences in Climate Change Science

    Science.gov (United States)

    Lustick, D.; Lohmeier, J.; Chen, R. F.

    2012-12-01

    A team of educators and scientists from the University of Massachusetts Lowell and the University of Massachusetts Boston will report on an informal science learning research project using mass transit spaces in Lowell, MA. Cool Science (CS) uses advertising spaces on buses and terminals to engage the public with an Out of Home Multi-Media (OHMM) learning experience. K-16 classrooms throughout Massachusetts will submit original artwork that conveys a scientific concept central to understanding climate change. The best 6 works submitted will be printed and placed on every bus in the city over a 6 month period during the first half of 2013. CS aims to promote and evaluate learning about climate change science among the general adult public and k-16 students/teachers. Cool Science offers teachers an efficient and effective means of seamlessly bringing the study of climate change into classroom learning both within science and across disciplines. The products of this effort are then used to improve public engagement with the science of climate change in mass transit environments. Cool Science is an example of Science, Technology, Engineering, Art and Math education (STEAM). The goals of CS are: 1) Engage professors, teachers, and their respective students in a climate change science communication competition. 2) Run the winning 6 selected placards and posters throughout the LRTA. 3) Identify how different communities of risk among the riding public approach and understand climate change. 4) Identify the advantages and disadvantages of using buses as a context for research on informal science learning. 5) Determine the extent to which student artwork serves as a trusted source of information. As advances in technology allow for more scientific knowledge to be generated, the role of informal education to improve adult understanding of science has never been greater. We see the convergence of circumstances (ISE, climate change, OHMM, mobile technology) as an enormous

  5. Being Included and Excluded

    DEFF Research Database (Denmark)

    Korzenevica, Marina

    2016-01-01

    Following the civil war of 1996–2006, there was a dramatic increase in the labor mobility of young men and the inclusion of young women in formal education, which led to the transformation of the political landscape of rural Nepal. Mobility and schooling represent a level of prestige that rural...... politics. It analyzes how formal education and mobility either challenge or reinforce traditional gendered norms which dictate a lowly position for young married women in the household and their absence from community politics. The article concludes that women are simultaneously excluded and included from...... community politics. On the one hand, their mobility and decision-making powers decrease with the increase in the labor mobility of men and their newly gained education is politically devalued when compared to the informal education that men gain through mobility, but on the other hand, schooling strengthens...

  6. General relativity

    International Nuclear Information System (INIS)

    Kenyon, I.R.

    1990-01-01

    General relativity is discussed in this book at a level appropriate to undergraduate students of physics and astronomy. It describes concepts and experimental results, and provides a succinct account of the formalism. A brief review of special relativity is followed by a discussion of the equivalence principle and its implications. Other topics covered include the concepts of curvature and the Schwarzschild metric, test of the general theory, black holes and their properties, gravitational radiation and methods for its detection, the impact of general relativity on cosmology, and the continuing search for a quantum theory of gravity. (author)

  7. The effectiveness of health animations in audiences with different health literacy levels: an experimental study.

    Science.gov (United States)

    Meppelink, Corine S; van Weert, Julia C M; Haven, Carola J; Smit, Edith G

    2015-01-13

    Processing Web-based health information can be difficult, especially for people with low health literacy. Presenting health information in an audiovisual format, such as animation, is expected to improve understanding among low health literate audiences. The aim of this paper is to investigate what features of spoken health animations improve information recall and attitudes and whether there are differences between health literacy groups. We conducted an online experiment among 231 participants aged 55 years or older with either low or high health literacy. A 2 (spoken vs written text) x 2 (illustration vs animation) design was used. Participants were randomly exposed to one of the four experimental messages, all providing the same information on colorectal cancer screening. The results showed that, among people with low health literacy, spoken messages about colorectal cancer screening improved recall (P=.03) and attitudes (P=.02) compared to written messages. Animations alone did not improve recall, but when combined with spoken text, they significantly improved recall in this group (P=.02). When exposed to spoken animations, people with low health literacy recalled the same amount of information as their high health literate counterparts (P=.12), whereas in all other conditions people with high health literacy recalled more information compared to low health literate individuals. For people with low health literacy, positive attitudes mediated the relationship between spoken text and the intention to have a colorectal cancer screening (b=.12; 95% CI 0.02-0.25). We conclude that spoken animation is the best way to communicate complex health information to people with low health literacy. This format can even bridge the information processing gap between audiences with low and high health literacy as the recall differences between the two groups are eliminated. As animations do not negatively influence high health literate audiences, it is concluded that

  8. Audience segmentation to promote lifestyle for cancer prevention in the Korean community.

    Science.gov (United States)

    Jo, Heui-Sug; Jung, Su-Mi

    2011-01-01

    This study was designed to segment the audience group of '10 lifestyle for cancer prevention' based on demographic characteristics and the level of knowledge about each guideline for cancer prevention among the community in South Korea. Participants were chosen through stratified random sampling according to the age and gender distribution of Gangwon province in South Korea. A telephone survey was conducted from 6 to 15 calls among 2,025 persons on October 2008. A total of 1,687 persons completed the survey (response rate: 83.3%). Survey items were composed of socio-demographic characteristics such as age, gender, income, education, and residence area and the knowledge level of '10 guidelines for cancer prevention', developed by 'Korean Ministry of Health and Welfare' and covering smoking cessation, appropriate drinking, condom use, and regular physical activity and so on. We selected the priority needed to promote awareness and segmented the audience group based on the demographic characteristics, homogeneous with respect to the knowledge level using Answer Tree 3.0 with CHAID as a data mining algorithm. The results of analysis showed that each guideline of ' 10 lifestyle for cancer prevention' had its own segmented subgroup characterized by each demographic. Especially, residence area, city or county, and ages were the first split on the perceived level of knowledge and these findings suggested that segmentation of audiences for targeting is needed to deliver more effective education of patients and community people. In developing the strategy for effective education, the method of social marketing using the decision tree analysis could be a useful and appropriate tool. The study findings demonstrate the potential value of using more sophisticated strategies of designing and providing health information based on audience segmentation.

  9. The impact of Crisis Communication on audience: A study based on plane crash

    OpenAIRE

    Chan, Calvin

    2007-01-01

    Organisational crises have now become as common as having a cold. Crises negatively affect the company's reputation and share price. Maintaining a reputation has today become paramount. Therefore, post-crisis communication is absolutely essential and has to be planned carefully. Poor crisis communication would leave the audience or the public with bad impression over the company. The poor crisis communication may even extend the bad impression over the whole industry. In responding to th...

  10. Audience Reception of Celebrity Private Sphere Through Janji Suci Raffi & Gigi

    OpenAIRE

    N. Mandagi, Natasya; Lailiyah, S.Sos, M.I.Kom, Nuriyatul

    2016-01-01

    The emergence of reality show programs on various television stations became a unique phenomenon to the community. Trans TV station became one of the famous private television that has many programs in television reality show, one of which is Janji Suci Raffi & Gigi. The program presents stories about the private lives of households Raffi Ahmad and Nagita Slavina, as well as the story of the people around them. The purpose of this study is to determine audience reception of the private sp...

  11. The Impact of Lifestyle on Leisure Media Use of the Audience

    OpenAIRE

    Siudikienė, Daiva

    2013-01-01

    The objective of research: to reveal how variable practices of the use of media in multimedia environment are influenced by a variety of lifestyles which is characteristic to the media audience. This paper investigates how media users who live an everyday life that is shaped by popular culture and the media compose their own media repertoires: what offers they react to, how they decide upon the means to satisfy their needs from a very wide supply. The work is aimed at investigating whet...

  12. Visual communication materials for rural audiences: re-orienting artists and copy-writers.

    Science.gov (United States)

    Chen, P

    1989-01-01

    An agency of the Indian government cooperated with a United Nations Children Fund to produce posters for the child survival and development program in India. To make the posters and other visual communications more effective a workshop was planned for the artists, visualizers, and copywriters. Previous experience had shown that some visual materials were not always oriented to the local contexts and villages often misinterpreted the messages of these materials. The 12 day workshop was designed to assist artists to better understand the audiences needs. there had been little pretesting of art work for health communication and no consideration of the visual literacy of the audience. The first project in the workshop consisted of artists and copywriters visiting villages to pretest posters presently in circulation. After some reservations they quickly found that the villagers perception of the posters was entirely different than the message being conveyed. By going back and getting the villagers perceptions of common sights related to maternal and child health, the artist could better prepare communication materials. They also collected basic sociological data at each village. New posters were then prepared with the help of inputs from midwives, nurses, and other health care workers. By pretesting these materials again they were able to clarify the messages, and repeated testing showed the posters were more understandable. The participants in the workshop found that visual communications materials demand proper understanding of the subject matter and the audience. Pretesting of materials is necessary before production, and changes should be made to reflect the local culture and surroundings. Posters for rural illiterate audiences should have the minimum written text needed and visual literacy must be assessed.

  13. The Effectiveness of Health Animations in Audiences With Different Health Literacy Levels: An Experimental Study

    Science.gov (United States)

    van Weert, Julia CM; Haven, Carola J; Smit, Edith G

    2015-01-01

    Background Processing Web-based health information can be difficult, especially for people with low health literacy. Presenting health information in an audiovisual format, such as animation, is expected to improve understanding among low health literate audiences. Objective The aim of this paper is to investigate what features of spoken health animations improve information recall and attitudes and whether there are differences between health literacy groups. Methods We conducted an online experiment among 231 participants aged 55 years or older with either low or high health literacy. A 2 (spoken vs written text) x 2 (illustration vs animation) design was used. Participants were randomly exposed to one of the four experimental messages, all providing the same information on colorectal cancer screening. Results The results showed that, among people with low health literacy, spoken messages about colorectal cancer screening improved recall (P=.03) and attitudes (P=.02) compared to written messages. Animations alone did not improve recall, but when combined with spoken text, they significantly improved recall in this group (P=.02). When exposed to spoken animations, people with low health literacy recalled the same amount of information as their high health literate counterparts (P=.12), whereas in all other conditions people with high health literacy recalled more information compared to low health literate individuals. For people with low health literacy, positive attitudes mediated the relationship between spoken text and the intention to have a colorectal cancer screening (b=.12; 95% CI 0.02-0.25). Conclusions We conclude that spoken animation is the best way to communicate complex health information to people with low health literacy. This format can even bridge the information processing gap between audiences with low and high health literacy as the recall differences between the two groups are eliminated. As animations do not negatively influence high health

  14. THE ANALYSIS OF DETECTIVE GENRE IN MEDIA STUDIES IN THE STUDENT AUDIENCE

    Directory of Open Access Journals (Sweden)

    Alexander Fedorov

    2011-11-01

    Full Text Available Development of skills for the critical analysis of media texts - an important task of media education. However, media literacy practice shows that students have the problems with the discussion / analysis of entertainment genres in the early stages of media studies, for example, the difficulties in the process of understanding and interpreting the author's conception, plot and genre features. This article substantiates the methodological approaches to the analysis skills of detective/thriller genre in media studies in the student audience.

  15. Sound Surfing Network (SSN): Mobile Phone-based Sound Spatialization with Audience Collaboration

    OpenAIRE

    Park, Saebyul; Ban, Seonghoon; Hong, Dae Ryong; Yeo, Woon Seung

    2013-01-01

    SSN (Sound Surfing Network) is a performance system that provides a new musicalexperience by incorporating mobile phone-based spatial sound control tocollaborative music performance. SSN enables both the performer and theaudience to manipulate the spatial distribution of sound using the smartphonesof the audience as distributed speaker system. Proposing a new perspective tothe social aspect music appreciation, SSN will provide a new possibility tomobile music performances in the context of in...

  16. Watching the dead speak: the role of the audience, imagination, and belief in late modern spiritualism

    Directory of Open Access Journals (Sweden)

    Sarah Goldingay

    2009-01-01

    Full Text Available The performances of everyday experience take place in a variety of other locations, domestic and corporate, urban and rural. Moreover, the role of the audience, and the individuals within it, is not constant across all performances, nor is it fixed within discrete performances: it has an inherent potential for fluidity. This article considers the author's experience of this fluidity as a member of a late-modern audience during two performances of psychic mediumship. It describes them, drawing on narration provided by the author's field notes, and analyses them through theoretical discourses, provided by the discipline of performance studies. It goes on to consider how post-modern, or for the purpose of this paper, late-modern audiences, are connected to their modern antecedents. The term ‘late-modern’ is used as opposed to ‘post-modern’, because the paper sets out to explore contemporary society’s ongoing continuity with its past, rather than its disjuncture. A late-modern focus suggests a society that is a development of what has gone before rather than a reaction against it—as one aspect of post-modern theory might propose. And, with this connection in mind, the paper explores a preoccupation attributed to modern society, an emergent sense of self-identity and self-consciousness that was synchronic with the ‘golden age’ of spiritualism (1880–1914. It considers this modern self-awareness in relationship to an examination of the role of the late-modern audience at contemporary demonstrations of psychic mediumship. It focuses on how the performance conditions of these events stimulate the audience’s imagination and beliefs and consequently affect their sense of self.

  17. The role of audience participation and task relevance on change detection during a card trick

    Directory of Open Access Journals (Sweden)

    Tim J Smith

    2015-02-01

    Full Text Available Magicians utilize many techniques for misdirecting audience attention away from the secret sleight of a trick. One technique is to ask an audience member to participate in a trick either physically by asking them to choose a card or cognitively by having them keep track of a card. While such audience participation is an established part of most magic the cognitive mechanisms by which it operates are unknown. Failure to detect changes to objects while passively viewing magic tricks has been shown to be conditional on the changing feature being irrelevant to the current task. How change blindness operates during interactive tasks is unclear but preliminary evidence suggests that relevance of the changing feature may also play a role (Triesch, Ballard, Hayhoe & Sullivan, 2003. The present study created a simple on-line card trick inspired by Triesch and colleagues’ (2003 that allowed playing cards to be instantaneously replaced without distraction or occlusion as participants were either actively sorting the cards (active condition or watching another person perform the task (passive conditions. Participants were given one of three sets of instructions. The relevance of the card color to the task increased across the three instructions. During half of the trials a card changed color (but retained its number as it was moving to the stack. Participants were instructed to immediately report such changes. Analysis of the probability of reporting a change revealed that actively performing the sorting task led to more missed changes than passively watching the same task but only when the changing feature was irrelevant to the sorting task. If the feature was relevant during either the pick-up or put-down action change detection was as good as during the passive block. These results confirm the ability of audience participation to create subtle dynamics of attention and perception during a magic trick and hide otherwise striking changes at the center of

  18. The role of audience participation and task relevance on change detection during a card trick.

    Science.gov (United States)

    Smith, Tim J

    2015-01-01

    Magicians utilize many techniques for misdirecting audience attention away from the secret sleight of a trick. One technique is to ask an audience member to participate in a trick either physically by asking them to choose a card or cognitively by having them keep track of a card. While such audience participation is an established part of most magic the cognitive mechanisms by which it operates are unknown. Failure to detect changes to objects while passively viewing magic tricks has been shown to be conditional on the changing feature being irrelevant to the current task. How change blindness operates during interactive tasks is unclear but preliminary evidence suggests that relevance of the changing feature may also play a role (Triesch et al., 2003). The present study created a simple on-line card trick inspired by Triesch et al.'s (2003) that allowed playing cards to be instantaneously replaced without distraction or occlusion as participants were either actively sorting the cards (Doing condition) or watching another person perform the task (Watching conditions). Participants were given one of three sets of instructions. The relevance of the card color to the task increased across the three instructions. During half of the trials a card changed color (but retained its number) as it was moving to the stack. Participants were instructed to immediately report such changes. Analysis of the probability of reporting a change revealed that actively performing the sorting task led to more missed changes than passively watching the same task but only when the changing feature was irrelevant to the sorting task. If the feature was relevant during either the pick-up or put-down action change detection was as good as during the watching block. These results confirm the ability of audience participation to create subtle dynamics of attention and perception during a magic trick and hide otherwise striking changes at the center of attention.

  19. Look right through: intention and accident in performer/audience training

    OpenAIRE

    Whalley, Joanne ‘Bob’; Miller, Lee

    2013-01-01

    This article was the first attempt to begin to explicitly foreground the place of bodies within our conjoined research / practice. Growing out of a gradual shift towards the training principle that might have value in a conceptual performance art practice (which begun with our contribution to the Choreodrome Lecture Series at The Place, August 2009), this article considers the interplay between bodies – the bodies of performers and the bodies of their audiences. Drawing upon the authors’ trai...

  20. Generalized Superconductivity. Generalized Levitation

    International Nuclear Information System (INIS)

    Ciobanu, B.; Agop, M.

    2004-01-01

    In the recent papers, the gravitational superconductivity is described. We introduce the concept of generalized superconductivity observing that any nongeodesic motion and, in particular, the motion in an electromagnetic field, can be transformed in a geodesic motion by a suitable choice of the connection. In the present paper, the gravitoelectromagnetic London equations have been obtained from the generalized Helmholtz vortex theorem using the generalized local equivalence principle. In this context, the gravitoelectromagnetic Meissner effect and, implicitly, the gravitoelectromagnetic levitation are given. (authors)

  1. The sociological investigation of the audience of the Opera of the National theater in Belgrade

    Directory of Open Access Journals (Sweden)

    Hadžibulić Sabina

    2012-01-01

    Full Text Available The Opera of the National Theater in Belgrade was founded in 1920, but it is well known that opera performances were held long before its official opening. Despite the fact that this is the sole opera house in Belgrade (and one of the only two in Serbia, as well as the fact that it did not face any strong audience fluctuation, it is unusual that no one ever tried to investigate and profile its audience. During the last decades we were witnessing the popularization of the opera via various medias, as well as development and extention of the music industry, which surely changed its social status. The aim of the investigation that is going to be presented is to discover if this social life of opera changed its audience and does it still consists of - according to stereotypes - elderly, high educated individuals of certain professions and high material standards, i.e. at which level the opera is present in the private and public sphere of their lives.

  2. When Is Humiliation More Intense? The Role of Audience Laughter and Threats to the Self

    Directory of Open Access Journals (Sweden)

    Agneta H. Fischer

    2017-04-01

    Full Text Available In personal accounts, humiliation is often reported as a very intense, painful, negative emotion. We report two scenario studies in which we explored two factors that may contribute to the intense character of humiliation: (1 unwanted, negative public exposure, and (2 a threat to central aspects of one's identity. Study 1 (N = 115 assessed emotional reactions to a public insult when an audience responded with either laughter or not and when someone from the audience offered support after the insult or no support was offered. Results showed that the intensity of humiliation increased when people laughed after the insult. However, support offered after the insult had no effect on reported humiliation. Study 2 (N = 99 focused on threats to different self-related values and showed stronger reports of humiliation when central self-related values were threatened than when less central self-related values were threatened. Study 2 also replicated the audience-effect from Study 1, but only when central self-related values were threatened and not when less central self-related values were threatened. Limitations of these studies (e.g., the use of scenarios and potential avenues for future research, such as the (long-term consequences of humiliation and humiliation in the context of social media, are discussed.

  3. A New Development in Audiovisual Translation Studies: Focus on Target Audience Perception

    Directory of Open Access Journals (Sweden)

    John Denton

    2013-03-01

    Full Text Available Audiovisual translation is now a well-established sub-discipline of Translation Studies (TS: a position that it has reached over the last twenty years or so. Italian scholars and professionals in the field have made a substantial contribution to this successful development, a brief overview of which will be given in the first part of this article, inevitably concentrating on dubbing in the Italian context. Special attention will be devoted to the question of target audience perception, an area where researchers in the University of Bologna at Forlì have excelled. The second part of the article applies the methodology followed by the above mentioned researchers in a case study of how Italian end users perceive the dubbed version of the British film The History Boys (2006, which contains a plethora of culture-specific verbal and visual references to the English education system. The aim of the study was to ascertain: a whether translation/adaptation allows the transmission in this admittedly constrained medium of all the intended culture-bound issues, only too well known to the source audience, and, if so, to what extent, and b whether the target audience respondents to the e-questionnaire used were aware that they were missing information. The linked, albeit controversial, issue of quality assessment will also be addressed.

  4. Outreach for Outreach: Targeting social media audiences to promote a NASA kids’ web site

    Science.gov (United States)

    Pham, C. C.

    2009-12-01

    The Space Place is a successful NASA web site that benefits upper elementary school students and educators by providing games, activities, and resources to stimulate interest in science, technology, engineering, and mathematics, as well as to inform the audience of NASA’s contributions. As online social networking grows to be a central component of modern communication, The Space Place has explored the benefits of integrating social networks with the web site to increase awareness of materials the web site offers. This study analyzes the capabilities of social networks, and specifically the demographics of Twitter and Facebook. It then compares these results with the content, audience, and perceived demographics of The Space Place web site. Based upon the demographic results, we identified a target constituency that would benefit from the integration of social networks into The Space Place web site. As a result of this study, a Twitter feed has been established that releases a daily tweet from The Space Place. In addition, a Facebook page has been created to showcase new content and prompt interaction among fans of The Space Place. Currently, plans are under way to populate the Space Place Facebook page. Each social network has been utilized in an effort to spark excitement about the content on The Space Place, as well as to attract followers to the main NASA Space Place web site. To pursue this idea further, a plan has been developed to promote NASA Space Place’s social media tools among the target audience.

  5. A preliminary examination of audience-related communications issues for the Hanford Environmental Dose Reconstruction Project

    Energy Technology Data Exchange (ETDEWEB)

    Holmes, C.W.

    1991-04-01

    The Hanford Environmental Dose Reconstruction (HEDR) Project will estimate radiation doses people may have received from exposure to radioactive materials released during past operations at the US Department of Energy's (DOE) Hanford Site near Richland, Washington. The HEDR Project was initiated in response to public concerns about possible health impacts from past releases of radioactive materials from Hanford. The TSP recognized early in the project that special mechanisms would be required to effectively communicate to the many different concerned audiences. Accordingly, the TSP directed PNL to examine methods for communicating causes and effects of uncertainties in the dose estimates. After considering the directive and discussing it with the Communications Subcommittee of the TSP, PNL undertook a broad investigation of communications methods to consider for inclusion in the TSP's current communications program. As part of this investigation, a literature review was conducted regarding risk communications. A key finding was that, in order to successfully communicate risk-related information, a thorough understanding of the knowledge level, concerns and information needs of the intended recipients (i.e., the audience) is necessary. Hence, a preliminary audience analysis was conducted as part of the present research. This report summarizes the results of this analysis. 1 ref., 9 tabs.

  6. Using Social Networks to Educate Seismology to Non-Science Audiences in Costa Rica

    Science.gov (United States)

    Lücke, O. H.; Linkimer, L.

    2013-12-01

    Costa Rica has a very high rate of seismicity with 63 damaging earthquakes in its history as a nation and 12 felt earthquakes per month on average. In Costa Rica, earthquakes are part of everyday life; hence the inhabitants are highly aware of seismic activity and geological processes. However, formal educational programs and mainstream media have not yet addressed the appropriate way of educating the public on these topics, thus myths and misconceptions are common. With the increasing influence of social networks on information diffusion, they have become a new channel to address this issue in Costa Rica. The National Seismological Network of Costa Rica (RSN) is a joint effort between the University of Costa Rica and the Costa Rican Institute of Electricity. Since 1973, the RSN studies the seismicity and volcanic activity in the country. Starting on January 2011 the RSN has an active Facebook Page, in which felt earthquakes are reported and information on Seismology, geological processes, scientific talks, and RSN activities are routinely posted. Additionally, RSN gets almost instantaneous feedback from RSN followers including people from all rural and urban areas of Costa Rica. In this study, we analyze the demographics, geographic distribution, reach of specific Facebook posts per topic, and the episodic growth of RSN followers related to specific seismic events. We observe that 70 % of the RSN users are between ages from 18 to 34. We consistently observe that certain regions of the country have more Facebook activity, although those regions are not the most populated nor have a high connectivity index. We interpret this pattern as the result of a higher awareness to geological hazards in those specific areas. We notice that educational posts are as well 'liked' as most earthquake reports. For exceptional seismic events, we observe sudden increments in the number of RSN followers in the order of tens of thousands. For example, the May 2013 Sixaola earthquake (Mw

  7. Evaluating risk communication: examining target audience perceptions about four presentation formats for fish consumption health advisory information.

    Science.gov (United States)

    Connelly, N A; Knuth, B A

    1998-10-01

    Information format can influence the extent to which target audiences understand and respond to risk-related information. This study examined four elements of risk information presentation format. Using printed materials, we examined target audience perceptions about: (a) reading level; (b) use of diagrams vs. text; (c) commanding versus cajoling tone; and (d) use of qualitative vs. quantitative information presented in a risk ladder. We used the risk communication topic of human health concerns related to eating noncommercial Great Lakes fish affected by chemical contaminants. Results from the comparisons of specific communication formats indicated that multiple formats are required to meet the needs of a significant percent of anglers for three of the four format types examined. Advisory text should be reviewed to ensure the reading level is geared to abilities of the target audience. For many audiences, a combination of qualitative and quantitative information, and a combination of diagrams and text may be most effective. For most audiences, a cajoling rather than commanding tone better provides them with the information they need to make a decision about fish consumption. Segmenting audiences regarding information needs and communication formats may help clarify which approaches to take with each audience.

  8. Prevalence of child-directed and general audience marketing strategies on the front of beverage packaging: the case of Chile.

    Science.gov (United States)

    Mediano Stoltze, Fernanda; Barker, Joshua O; Kanter, Rebecca; Corvalán, Camila; Reyes, Marcela; Taillie, Lindsey Smith; Dillman Carpentier, Francesca R

    2018-02-01

    Front-of-package (FOP) marketing strategies of a wide variety of beverages were catalogued to examine the prevalence of each strategy prior to a sweeping Chilean restriction of child-directed marketing aimed at reducing obesity-related disease among Chile's youth. Photographs of 1005 beverage packages were quantitatively content-analysed to code whether a variety of child-directed, health-oriented and other marketing strategies (e.g. sales promotions) were present on each product's FOP. Strategies were then analysed based on beverages' product category, total sugar, energy and tax status (beverages with added sugars are taxed at different rates). Photographs were taken in six urban supermarkets in Santiago, Chile, representing five different supermarket chains. Beverages using child-directed characters or nature/fruit references were higher in total sugar and beverages with child-directed characters or childhood/family references were higher in energy than beverages without these respective strategies. Of the beverages taxed at the highest rate (greatest amount of added sugars), 49 % used nutrition and health appeals and 80 % used nature or fruit appeals. Plain waters and plain milks were less likely than other selected product categories to use health-oriented appeals or multiple FOP strategies in combination. FOP marketing on beverages varied according to the nutritional quality of the product, with heavier use of health-oriented and child-directed strategies in less healthy products. Marketing activities warrant continued observation to evaluate how industry responds to new marketing restrictions as these restrictions are evaluated in the light of existing taxes and other regulatory efforts to improve diets and reduce obesity-related disease.

  9. Smart Farming: Including Rights Holders for Responsible Agricultural Innovation

    Directory of Open Access Journals (Sweden)

    Kelly Bronson

    2018-02-01

    Full Text Available This article draws on the literature of responsible innovation to suggest concrete processes for including rights holders in the “smart” agricultural revolution. It first draws upon historical agricultural research in Canada to highlight how productivist values drove seed innovations with particular consequences for the distribution of power in the food system. Next, the article uses document analysis to suggest that a similar value framework is motivating public investment in smart farming innovations. The article is of interest to smart farming’s decision makers (from farmers to governance actors and a broader audience – anyone interested in engendering equity through innovation-led societal transitions.

  10. 'You're in FunDzaland': Pre-service teachers (reimagine audience on a creative writing course

    Directory of Open Access Journals (Sweden)

    Belinda Mendelowitz

    2016-07-01

    Full Text Available This study explores how collaborative writing for a digital platform can enable students to (re imagine audience. Although in the context of process writing peer feedback is foreground, in practice, its effectiveness is uneven. The digital revolution offers new opportunities for alternative peer feedback through collaborative writing and re-imagining self and other in the process. This study examines data from a creative writing course in which pre-service teachers wrote collaborative short stories for the FunDza digital site and individual reflective essays about the process. The study’s research questions are the following: (1 what were the affordances of this multilayered audience for engaging the students’ imaginations? (2 How did this process of (reimagining audience impact on students’ conceptions of themselves as writers? The data set comprised 16 collaboratively authored stories (published on the site and 34 individual reflective essays. Six of the latter were selected for detailed analysis. Hence, the data for this study encompass detailed analysis of two groups’ reflective essays on the process of writing their stories. These groups were selected because they exemplified contrasting collaborative, imaginative writing processes. Group 1 was familiar with the FunDza audience and context, while Group 2 struggled to imagine it. Thematic content analysis was used for analysis. Each essay was read first in relation to the entire data set, then in relation to the other reflections in the author’s group. The combination of gearing stories towards the FunDza audience and writing stories collaboratively created two sets of audiences that writers needed to hold in mind simultaneously. Analysis indicates that both audiences challenged students to make imaginative leaps into the minds of an unfamiliar audience, deepening their understanding of the writing process. It also highlights students’ mastery of writing discourses and increasing

  11. Gene cuisine or Frankenfood? The theory of reasoned action as an audience segmentation strategy for messages about genetically modified foods.

    Science.gov (United States)

    Silk, Kami J; Weiner, Judith; Parrott, Roxanne L

    2005-12-01

    Genetically modified (GM) foods are currently a controversial topic about which the lay public in the United States knows little. Formative research has demonstrated that the lay public is uncertain and concerned about GM foods. This study (N = 858) extends focus group research by using the Theory of Reasoned Action (TRA) to examine attitudes and subjective norms related to GM foods as a theoretical strategy for audience segmentation. A hierarchical cluster analysis revealed four unique audiences based on their attitude and subjective norm toward GM foods (ambivalent-biotech, antibiotech, biotech-normer, and biotech individual). Results are discussed in terms of the theoretical and practical significance for audience segmentation.

  12. GENERAL SURGERY

    African Journals Online (AJOL)

    Department of Surgery, University of Cape Town Health Sciences Faculty, Groote Schuur Hospital, Observatory, Cape Town,. South Africa ... included all district, regional and tertiary hospitals in the nine provinces. Clinics and so-called ..... large contingency of senior general surgeons from countries such as Cuba, who have ...

  13. General general game AI

    OpenAIRE

    Togelius, Julian; Yannakakis, Georgios N.; 2016 IEEE Conference on Computational Intelligence and Games (CIG)

    2016-01-01

    Arguably the grand goal of artificial intelligence research is to produce machines with general intelligence: the capacity to solve multiple problems, not just one. Artificial intelligence (AI) has investigated the general intelligence capacity of machines within the domain of games more than any other domain given the ideal properties of games for that purpose: controlled yet interesting and computationally hard problems. This line of research, however, has so far focuse...

  14. Generalized polygons

    CERN Document Server

    Van Maldeghem, Hendrik

    1998-01-01

    Generalized Polygons is the first book to cover, in a coherent manner, the theory of polygons from scratch. In particular, it fills elementary gaps in the literature and gives an up-to-date account of current research in this area, including most proofs, which are often unified and streamlined in comparison to the versions generally known. Generalized Polygons will be welcomed both by the student seeking an introduction to the subject as well as the researcher who will value the work as a reference. In particular, it will be of great value for specialists working in the field of generalized polygons (which are, incidentally, the rank 2 Tits-buildings) or in fields directly related to Tits-buildings, incidence geometry and finite geometry. The approach taken in the book is of geometric nature, but algebraic results are included and proven (in a geometric way!). A noteworthy feature is that the book unifies and generalizes notions, definitions and results that exist for quadrangles, hexagons, octagons - in the ...

  15. The Arctic Report Card: Communicating the State of the Rapidly Changing Arctic to a Diverse Audience via the Worldwide Web

    Science.gov (United States)

    Jeffries, M. O.; Richter-Menge, J.; Overland, J. E.; Soreide, N. N.

    2013-12-01

    Rapid change is occurring throughout the Arctic environmental system. The goal of the Arctic Report Card is to communicate the nature of the many changes to a diverse audience via the Worldwide Web. First published in 2006, the Arctic Report Card is a peer-reviewed publication containing clear, reliable and concise scientific information on the current state of the Arctic environment relative to observational records. Available only online, it is intended to be an authoritative source for scientists, teachers, students, decision-makers, policy-makers and the general public interested in the Arctic environment and science. The Arctic Report Card is organized into five sections: Atmosphere; Sea Ice & Ocean; Marine Ecosystem; Terrestrial Ecosystem; Terrestrial Cryosphere. Arctic Report Card 2012, the sixth annual update, comprised 20 essays on physical and biological topics prepared by an international team of 141 scientists from 15 different countries. For those who want a quick summary, the Arctic Report Card home page provides highlights of key events and findings, and a short video that is also available on YouTube. The release of the Report Card each autumn is preceded by a NOAA press release followed by a press conference, when the Web site is made public. The release of Arctic Report Card 2012 at an AGU Fall Meeting press conference on 5 December 2012 was subsequently reported by leading media organizations. The NOAA Arctic Web site, of which the Report Card is a part, is consistently at the top of Google search results for the keyword 'arctic', and the Arctic Report Card Web site tops search results for keyword "arctic report" - pragmatic indications of a Web site's importance and popularity. As another indication of the Web site's impact, in December 2012, the month when the 2012 update was released, the Arctic Report Card Web site was accessed by 19,851 unique sites in 105 countries, and 4765 Web site URLs referred to the Arctic Report Card. The 2012 Arctic

  16. The art of communicating seismology to broad audiences: the exhibition which changed the perception

    Science.gov (United States)

    Toma-Danila, Dragos; Tataru, Dragos; Nastase, Eduard; Muntean, Alexandra; Partheniu, Raluca

    2017-04-01

    Seismology is a geoscience often perceived by uninstructed broad audiences as unreliable or inconsistent, since it cannot predict future earthquakes or warn about them effectively; this criticism disregards important achievements that seismology has offered during its more than 100 years of history - such as evidence of Earth's inner structure, knowledge regarding plate tectonics, mineral resource identification, contributions to risk mitigation, monitoring of explosions etc. Moreover, seismology is a field of study with significant advances, which make (or could make) living much safer, in areas with high seismic hazard. We mentioned "could make" since people often fail to understand an important aspect: seismology offers consistent knowledge regarding how to prepare, construct or behave - but it's up to people and authorities to implement the effective measures. In all this story, the effective communication between scientists and the general public plays a major role, making the leap from misconception to relevant impact. As scientists, we wanted to show the true meaning and purpose of seismology to all categories of people. We are in the final stage of the MOBEE (MOBile Earthquake Exhibition) Project implementation, an innovative initiative in a highly seismic country (Romania), where major Vrancea intermediate-depth earthquakes source have the potential to generate a significant amount of damage over large areas; however, unlike countries like Japan, the medium to long period between felt or significant events (20-40 years) is long enough to make the newer generation in Romania disregardful of the hazard, and older generations skeptical about the role of seismology. MOBEE intended to freshen up things, raise awareness and change the overall perception - through new approaches involving a blend of digital content (interactive apps, responsive and continuously updated website), 3D models achieved through new technologies (3D printing, fiber optics), non

  17. Correlation between MCAT biology content specifications and topic scope and sequence of general education college biology textbooks.

    Science.gov (United States)

    Rissing, Steven W

    2013-01-01

    Most American colleges and universities offer gateway biology courses to meet the needs of three undergraduate audiences: biology and related science majors, many of whom will become biomedical researchers; premedical students meeting medical school requirements and preparing for the Medical College Admissions Test (MCAT); and students completing general education (GE) graduation requirements. Biology textbooks for these three audiences present a topic scope and sequence that correlates with the topic scope and importance ratings of the biology content specifications for the MCAT regardless of the intended audience. Texts for "nonmajors," GE courses appear derived directly from their publisher's majors text. Topic scope and sequence of GE texts reflect those of "their" majors text and, indirectly, the MCAT. MCAT term density of GE texts equals or exceeds that of their corresponding majors text. Most American universities require a GE curriculum to promote a core level of academic understanding among their graduates. This includes civic scientific literacy, recognized as an essential competence for the development of public policies in an increasingly scientific and technological world. Deriving GE biology and related science texts from majors texts designed to meet very different learning objectives may defeat the scientific literacy goals of most schools' GE curricula.

  18. Correlation between MCAT Biology Content Specifications and Topic Scope and Sequence of General Education College Biology Textbooks

    Science.gov (United States)

    Rissing, Steven W.

    2013-01-01

    Most American colleges and universities offer gateway biology courses to meet the needs of three undergraduate audiences: biology and related science majors, many of whom will become biomedical researchers; premedical students meeting medical school requirements and preparing for the Medical College Admissions Test (MCAT); and students completing general education (GE) graduation requirements. Biology textbooks for these three audiences present a topic scope and sequence that correlates with the topic scope and importance ratings of the biology content specifications for the MCAT regardless of the intended audience. Texts for “nonmajors,” GE courses appear derived directly from their publisher's majors text. Topic scope and sequence of GE texts reflect those of “their” majors text and, indirectly, the MCAT. MCAT term density of GE texts equals or exceeds that of their corresponding majors text. Most American universities require a GE curriculum to promote a core level of academic understanding among their graduates. This includes civic scientific literacy, recognized as an essential competence for the development of public policies in an increasingly scientific and technological world. Deriving GE biology and related science texts from majors texts designed to meet very different learning objectives may defeat the scientific literacy goals of most schools’ GE curricula. PMID:24006392

  19. Looking for the audiences: The effect of using partial counterprogramming and a friendlier style of news presentation

    Directory of Open Access Journals (Sweden)

    Rodrigo Uribe

    2011-12-01

    Full Text Available In the context of a natural experiment, this study explores the effect on audiences as a result of a change in the style of the newscasts (friendlier delivery and in the scheduling strategy (partial counterprogramming, which have not been reported by the previous literature. Two dependent variables are examined in this paper: Audience size and loyalty. Findings demonstrate the significant role of partial counterprogramming in changing both the total size of the audience and loyalty in all of the socio-demographic segments studied. Finally, audience program loyalty decreases when friendlier format elements are used. Results are discussed in terms of their implications for media management theory and the broadcasting industry.

  20. Audience reach of science on television in 10 European countries: An analysis of people-meter data.

    Science.gov (United States)

    Lehmkuhl, Markus; Boyadjieva, Pepka; Cunningham, Yvonne; Karamanidou, Christina; Mörä, Tuomo

    2016-02-01

    Beginning with a differentiation of science programmes into five different editorial concepts, this article explores the audience reach of science on television in 10 European countries with a special emphasis on young audiences aged between 14 and 29 years. In relation to the share of this age group in the entire population, science programmes in all countries reach a considerably smaller proportion of younger viewers. Specific preferences for science content on television do not seem to be relevant in explaining aggregated viewing behaviours especially of young audiences. Unlike all other segments, the young science viewer segment is almost intangible as an aggregated group, as a definable segment of a mass audience that can be targeted by science programme makers. © The Author(s) 2014.

  1. From grand narratives of democracy to small expectations of participation : Audiences, citizenship, and interactive tools in digital journalism

    NARCIS (Netherlands)

    Peters, Chris; Witschge, Tamara

    2014-01-01

    This article critically examines the invocation of democracy in the discourse of audience participation in digital journalism. Rather than simply restate the familiar grand narratives that traditionally described journalism's function for democracy (information source, watchdog, public

  2. Are health journalists' practices tied to their perceptions of audience? An attribution and expectancy-value approach.

    Science.gov (United States)

    Hinnant, Amanda; Len-Ríos, María E; Oh, Hyun Jee

    2012-01-01

    This study examines a national survey of U.S. health journalists (N = 774) to ascertain how journalists' perceptions of audience use of health news shapes their journalistic practices. We establish a framework through attribution theory and expectancy-value theory for how journalists choose to fulfill their roles as providers of health information. Using these theoretical lenses, we look at whether health journalists' audience orientation is associated with their use of accessibility-oriented or credibility-focused practices. Our findings show that, overall, journalists believe readers are individually responsible for their health outcomes and that journalists focus on providing accessibility-oriented information when they feel their audience's ability to understand information may be compromised. Journalists' beliefs about audience behavior are associated with their attitudes toward communication practices.

  3. [Direccion General de Comunicacion. Programa Nacional de Comunicacion en Poblacion].

    Science.gov (United States)

    1988-06-01

    Peru's National Population Council is currently developing a national program of population communication. The program will be coordinated with public and private sector activities and will seek help from international organizations. The objective of the program is to promote changes in population knowledge, attitudes, and behaviors in priority social sectors and general public opinion to achieve a better harmony between population growth and distribution and socioeconomic development. The program strategy is to begin with identification of priority audiences. Other components of the strategy include quality control, coordination, decentralization, participation, use of low-cost technologies with high impact, and a multidisciplinary focus. An inventory of institutional activities in population communication will be a major activity.

  4. From Grand Narratives of Democracy to Small Expectations of Participation:Audiences, citizenship, and interactive tools in digital journalism

    OpenAIRE

    Peters, Chris; Witschge, Tamara

    2016-01-01

    This chapter critically examines the invocation of democracy in the discourse of audience participation in digital journalism. Rather than simply restate the familiar grand narratives that traditionally described journalism’s function for democracy (information source, watchdog, public representative, mediation for political actors), we compare and contrast conceptualisations of the audience found within these and discuss how digital technologies impact these relationships. We consider how “p...

  5. Democratization or else vulgarization of cultural capital? The role of social networks in theater’s audience behavior

    OpenAIRE

    Carmela Milano

    2015-01-01

    This paper investigates the participation in social networks of theater's audiences. Our purpose is to observe, describe and understand the role of social networks in the consumption behavior of the theater field. In particular, we put the accent on the concept of cultural capital with its social dimension. We realize an exploratory study that consists in a dozen of qualitative semi-structured interviews with theater’s audiences that participate in social networks. We provide an analytical fr...

  6. The Conversations About Cancer (CAC) project: assessing feasibility and audience impacts from viewing The Cancer Play.

    Science.gov (United States)

    Beach, Wayne A; Buller, Mary K; Dozier, David M; Buller, David B; Gutzmer, Kyle

    2014-01-01

    Basic communication research has identified a major social problem: communicating about cancer from diagnosis through death of a loved one. Over the past decade, an award-winning investigation into how family members talk through cancer on the telephone, based on a corpus of 61 phone calls over a period of 13 months, has been transformed into a theatrical production entitled The Cancer Play. All dialogue in the play is drawn from naturally occurring (transcribed) interactions between family members as they navigate their way through the trials, tribulations, hopes, and triumphs of a cancer journey. This dramatic performance explicitly acknowledges the power of the arts as an exceptional learning tool for extending empirical research, exploring ordinary family life, and exposing the often taken-for-granted conceptions of health and illness. In this study, a Phase I STTR project funded by the National Cancer Institute (NCI), we assess the feasibility of educating and impacting cancer patients, family members, and medical professionals who viewed the play as a live performance and through DVD screenings. Pre- and postperformance questionnaires were administered to solicit audience feedback. Pre-post change scores demonstrate overwhelming and positive impacts for changing opinions about the perceived importance, and attributed significance, of family communication in the midst of cancer. Paired-sample t-tests were conducted on five factor-analyzed indices/indicators-two indices of opinions about cancer and family communication, two indices measuring the importance of key communication activities, and the self-efficacy indicator-and all factors improved significantly (<.001). Informal talkback sessions were also held following the viewings, and selected audience members participated in focus groups. Talkback and focus-group sessions generated equally strong, support responses. Implications of the Phase I study are being applied in Phase II, a currently funded effort to

  7. Escherichia coli O157:H7--Discerning Facts from Fiction: An Integrated Research and Extension Project for Multiple Audiences.

    Science.gov (United States)

    Moore, D A; Smith, D R; Sischo, W M; Heaton, K; Besser, T E

    2016-02-01

    The O157:H7 (EcO157) epidemiology of Shiga-toxin-producing Escherichia coli (STEC) in cattle is complex, and myths about pre-harvest control are perpetuated. The objectives of this project were to identify perpetuated misinformation and inform four audiences about evidence-based risks and pre-harvest control of EcO157 by addressing: (i) EcO157 epidemiology and pre-harvest control; (ii) how food safety policy is created; and (iii) how to present accurate information about EcO157. An environmental scan using a daily Internet search helped identify themes for education. A literature review of pre-harvest control measures contributed to the development of educational materials (fact sheets, website, web presentations and conferences). Conference 1 was a webinar with 315 registrants, 10 countries including 41 US states and four Canadian provinces. Most participants felt confident in using their new knowledge, more than half felt confident enough to answer EcO157 questions from the public and many would recommend the recorded version of the webinar to colleagues. Conference 2 was live in the Washington, DC, area with most participants employed by the US government. All agreed that they better understood pre-harvest control, how food safety policy was made, and were confident they could create an effective message about STEC pre-harvest control. Videos were posted and received 348 Internet visitors within 2 months. Conference 3 was a webinar with a live audience and Twitter feeds, targeting people who give nutrition advice. Almost all ranked the programme good to excellent and relevant to their work. About 25% indicated that they would share: 'grass-fed beef is not safer than grain-fed', 25% would share information on effectiveness of cattle vaccines, and 14% would share information on message mapping. Across all conferences, major changes in knowledge included the following: there is no additional risk of EcO157 shedding from grain-fed versus grass-fed cattle, pre

  8. Playful hyper-responsibility and the making of a performing audience

    DEFF Research Database (Denmark)

    Knudsen, Hanne; Andersen, Niels Åkerstrøm

    2016-01-01

    system sees itself as depending on the student to succeed in creating learning; the health system sees itself as depending on the patient to succeed in promoting health. Responsibility games are one method used to make citizens responsible. In this paper we argue that these games and other present.......g. patient or student) is challenged by a new hybrid, "the performing audience". The citizen is both an object of treatment and investigation, - with the professional as the expert - , and a performer, regarding him/herself through the eyes of the system in order to take responsibility....

  9. HBR guide to persuasive presentations inspire action, engage the audience, sell your ideas

    CERN Document Server

    Duarte, Nancy

    2012-01-01

    Terrified of speaking in front of a group? Or simply looking to polish your skills? No matter where you are on the spectrum, this guide will give you the confidence and the tools you need to get results. Written by presentation expert Nancy Duarte, the "HBR Guide to Persuasive Presentations" will help you: (1) Win over tough crowds, (2) Organize a coherent narrative, (3) Create powerful messages and visuals, (4) Connect with and engage your audience, (5) Show people why your ideas matter to them, and (6) Strike the right tone, in any situation.

  10. The Narration of Waiting. Audience, Expectations and Activities during TV Series Programming Breaks

    Directory of Open Access Journals (Sweden)

    Antonella Mascio

    2014-12-01

    Full Text Available Nell’articolo verranno considerati alcuni ambienti online abitati dalle audience di specifiche serie tv. In questi luoghi l’attività muta in modo significativo fra il momento in cui la puntata va in onda e il periodo di tempo in cui si attende la programmazione successiva. Anzi, per molti versi sono spazi che servono proprio per la gestione dell’attesa e per l’organizzazione della visione. Ospitano infatti dichiarazioni sulle aspettative, previsioni, possibili prosecuzioni del racconto seriale e commenti sulle puntate appena viste, nonché discorsi personali.

  11. An Audience Study on PTT Gossiping and the Politics of Truth

    Directory of Open Access Journals (Sweden)

    Szuping Lin

    2017-10-01

    Full Text Available Through the audience research approach of in-depth interviews with users of the internet PTT Gossiping forum, this papers employs the concept of “politics of truth” to examine the “gossip” culture in the forum as well as the operation of truth/power politics within it. User interviews provide understandings of the meanings, operations, subject positions and social practices of the forum and how they interact with power politics in society. The gossip forum has expanded what gossip culture represents from collective imagination to social practices, renewing the perspectives derived from it, while engaging in a dialogue with the concept of politics of truth.

  12. Investor sentiment and stock returns: Evidence from provincial TV audience rating in China

    Science.gov (United States)

    Zhang, Yongjie; Zhang, Yuzhao; Shen, Dehua; Zhang, Wei

    2017-01-01

    In this paper, we advocate the provincial TV audience rating as the novel proxy for the provincial investor sentiment (PIS) and investigate its relation with stock returns. The empirical results firstly show that the PIS is positively related to stock returns. Secondly, we provide direct evidence on the existence of home bias in China by observing that the provincial correlation coefficient is significantly larger than the cross-provincial correlation coefficient. Finally, the PIS can explain a large proportion of provincial comovement. To sum up, all these findings support the role of the non-traditional information sources in understanding the ;anomalies; in stock market.

  13. Self-handicapping and obesity: is there a sympathetic audience out there?

    Science.gov (United States)

    Schill, T; Beyler, J; Wehr, J; Swigert, L; Tatter, T

    1991-06-01

    After reading a case description of a 20-year-old woman, subjects attributed her personal shortcomings to her weight rather than to herself per se. In particular, people who scored higher on a measure of self-handicapping were even more likely to attribute shortcomings to a person's weight and excuse or overlook them. A person who attributes shortcomings to being overweight will very likely find a sympathetic audience. These results support the suggestion by Baumeister, Kahn, and Tice (1990) that obesity can be a self-handicapping strategy.

  14. Audience response-systemer styrker læringsmiljøet

    DEFF Research Database (Denmark)

    Jensen, Jacob Vad; Østergaard, Doris

    2011-01-01

    The purpose of this article was to describe the possibilities gained by using an electronic voting system (EVS), the existing evidence to determine whether an EVS affects learning proceeds, challenges in EVS and perspectives for EVS in Danish medical training. Audience Response-Systems (ARS) seem...... suited to enhance participants' activity and attention. The technology as such holds the potential to enhance learning outcome, but changes in the pedagogical method are needed. More studies examining the use of new wireless, mobile voting systems are required....

  15. General Relativity

    CERN Document Server

    Straumann, Norbert

    2013-01-01

    This book provides a completely revised and expanded version of the previous classic edition ‘General Relativity and Relativistic Astrophysics’. In Part I the foundations of general relativity are thoroughly developed, while Part II is devoted to tests of general relativity and many of its applications. Binary pulsars – our best laboratories for general relativity – are studied in considerable detail. An introduction to gravitational lensing theory is included as well, so as to make the current literature on the subject accessible to readers. Considerable attention is devoted to the study of compact objects, especially to black holes. This includes a detailed derivation of the Kerr solution, Israel’s proof of his uniqueness theorem, and a derivation of the basic laws of black hole physics. Part II ends with Witten’s proof of the positive energy theorem, which is presented in detail, together with the required tools on spin structures and spinor analysis. In Part III, all of the differential geomet...

  16. Prototype Effect and the Persuasiveness of Generalizations.

    Science.gov (United States)

    Dahlman, Christian; Sarwar, Farhan; Bååth, Rasmus; Wahlberg, Lena; Sikström, Sverker

    An argument that makes use of a generalization activates the prototype for the category used in the generalization. We conducted two experiments that investigated how the activation of the prototype affects the persuasiveness of the argument. The results of the experiments suggest that the features of the prototype overshadow and partly overwrite the actual facts of the case. The case is, to some extent, judged as if it had the features of the prototype instead of the features it actually has. This prototype effect increases the persuasiveness of the argument in situations where the audience finds the judgment more warranted for the prototype than for the actual case (positive prototype effect), but decreases persuasiveness in situations where the audience finds the judgment less warranted for the prototype than for the actual case (negative prototype effect).

  17. Using Deep Learning Neural Networks To Find Best Performing Audience Segments

    Directory of Open Access Journals (Sweden)

    Anup Badhe

    2015-08-01

    Full Text Available Finding the appropriate mobile audience for mobile advertising is always challenging since there are many data points that need to be considered and assimilated before a target segment can be created and used in ad serving by any ad server. Deep learning neural networks have been used in machine learning to use multiple processing layers to interpret large datasets with multiple dimensions to come up with a high-level characterization of the data. During a request for an advertisement and subsequently serving of the advertisement on the mobile device there are many trackers that are fired collecting a lot of data points. If the user likes the advertisement and clicks on it another set of trackers give additional information resulting from the click. This information is aggregated by the ad server and shown in its reporting console. The same information can form the basis of machine learning by feeding this information to a deep learning neural network to come up with audiences that can be targeted based on the product that is advertised.

  18. Online cancer communication: meeting the literacy, cultural and linguistic needs of diverse audiences.

    Science.gov (United States)

    Neuhauser, Linda; Kreps, Gary L

    2008-06-01

    This article provides an analysis of issues and empirical evidence related to literacy, cultural, and linguistic factors in online health and cancer communication, and recommendations to improve cancer communication for diverse audiences. We examined English-language online literature and selected books and policy documents related to literacy, cultural, and linguistic factors in health and cancer communication. Studies about literacy, cultural, and linguistic factors in online cancer communication for diverse audiences are limited, but have increased during the past 15 years. Empirical evidence and theoretical guidance describe the critical importance of these factors, significant unmet needs among low-literate, multicultural and non-English-speaking populations, and strategies to improve communication. Overall, online cancer communication has not met the literacy, cultural, and linguistic needs of diverse populations. The literature offers valuable recommendations about enhancing research, practice, and policy for better cancer communication. Practitioners should understand the strengths and weaknesses of online cancer communication for vulnerable groups, guide patients to better Websites, and supplement that information with oral and tailored communication.

  19. Convergent Television and 'Audience Participation': The Early Days of Interactive Digital Television in the UK

    Directory of Open Access Journals (Sweden)

    Vivi Theodoropoulou

    2014-12-01

    Full Text Available The paper focuses on the introduction of interactive digital television (DTV in the UK, at the turn of the millennium, and its take-up and use by early audiences. It discusses whether the processes of television technological convergence went together with “consumer behavior convergence”[i], enhanced audience engagement with the interactive TV services offered, and participation. Based on findings from a UK-wide survey and interviews with early Sky digital subscribers[ii] it shows that early interactive DTV was taken up because of its multichannel offering and thematic orientation and, interestingly, was approached and appreciated mostly as a television content provider. It thus notes a divergence on industry’s attempts to promote convergence in broadcasting and on the level and pace with which users adopt and adapt to such change. In so doing it highlights the evolutionary nature and slow rate of ‘change’ of cultural habits and forms. [i] Horst Stipp, ‘Convergence now?’, The International Journal of Media Management, 1, 1, 1999, 10-13. [ii] A postal survey using a simple random sample of 1986 early Sky digital subscribers was conducted and achieved a response rate of 35.25%. This was complemented by 15 in-depth interviews with a stratified sample of the original survey sample. In the quotes that follow the gender initial (Male or Female and age of the interviewee is used as an identification mark.

  20. The Rise of the TV-Cinemaniac. New Audiences for New TV Series

    Directory of Open Access Journals (Sweden)

    Daniela Cardini

    2014-11-01

    Full Text Available In the last decade, tv series have become a more and more popular tv genre, not only among tv viewers. Their audience is nowadays composed above all by cinema lovers and scholars, who do not often consider their tv values  and prefer to underline their film and literary components. This essay tries to analyze this phenomenon in the perspective of television studies. First of all, it is necessary to retrace the correct definitions of the tv serial forms, which are often used in an uncorrect way, in academic as well as in common language. Then, the relationship among tv, cinema and literature and their narrative forms  are analyzed, together with the relevance of technological development in influencing tv production values and audience practices. As a consequence, the portrait of a new viewer can be identified: the “Tv-Cinemaniac” comes out of a mix of viewing practices, technological skills, media knowledge and common sense whose pros and cons should  be considered in the framework of Italian television and film studies.

  1. Focusing the EarthScope for a broader audience: Advancing geoscience education with interactive kiosks

    Science.gov (United States)

    Smith-Konter, B. R.; Solis, T.

    2012-12-01

    A primary objective of the EarthScope Education and Outreach program is to transform technical science into teachable products for a technologically thriving generation. One of the most challenging milestones of scientific research, however, is often the translation of a technical result into a clear teachable moment that is accessible to a broader audience. As 4D multimedia now dominate most aspects of our social environment, science "teaching" now also requires intervention of visualization technology and animation to portray research results in an inviting and stimulating manner. Following the Incorporated Research Institutions for Seismology (IRIS)'s lead in developing interactive Earth science kiosk multimedia (bundled in a free product called Active Earth), we have made a major effort to construct and install customized EarthScope-themed touch screen kiosks in local communities. These kiosks are helping to educate a broader audience about EarthScope's unique instrumentation and observations using interactive animations, games, and virtual field trips. We are also developing new kiosk content that reflect career stories showcasing the personal journeys of EarthScope scientists. To truly bring the interactive aspect of our EarthScope kiosk media into the classroom, we have collaborated with local teachers to develop a one-page EarthScope TerraMap activity worksheet that guides students through kiosk content. These activities are shaping a new pathway for how teachers teach and students learn about planet Earth and its fantastic EarthScope - one click (and touch) at a time.

  2. Leveraging CosmoQuest: Quantitative Analysis of Audience Interests and Behaviors

    Science.gov (United States)

    Buxner, S.; Gay, P.; Bakerman, M. N.; Graziano, N.; Murph, S.; Reiheld, A.

    2017-12-01

    Online science education projects have the potential to reach larger audiences than any other form of public engagement. For this potential to be realized, educators and communicators must get their message heard above the roar of competing content - the news, memes, games, and gossip that dominate online spaces. Once heard, projects must further inspire engagement, and that engagement needs to be meaningful so that it motivates and supports learning. The CosmoQuest project, launched in 2012, has been collecting data on what factors trigger engagement, and how social media in particular can be used to learn about audiences interests, and measure what kinds of messages trigger interaction. This study examines the interplay between social media frequency and messaging, and user engagement in educational content and citizen science. It further data mines Twitter to directly measure the interests of people who follow CosmoQuest on social media. This information will allow us to effectively recruit new people from space science adjacent interests, and to effectively engage them through research validated strategies.

  3. Conflict or Caveats? Effects of Media Portrayals of Scientific Uncertainty on Audience Perceptions of New Technologies.

    Science.gov (United States)

    Binder, Andrew R; Hillback, Elliott D; Brossard, Dominique

    2016-04-01

    Research indicates that uncertainty in science news stories affects public assessment of risk and uncertainty. However, the form in which uncertainty is presented may also affect people's risk and uncertainty assessments. For example, a news story that features an expert discussing both what is known and what is unknown about a topic may convey a different form of scientific uncertainty than a story that features two experts who hold conflicting opinions about the status of scientific knowledge of the topic, even when both stories contain the same information about knowledge and its boundaries. This study focuses on audience uncertainty and risk perceptions regarding the emerging science of nanotechnology by manipulating whether uncertainty in a news story about potential risks is attributed to expert sources in the form of caveats (individual uncertainty) or conflicting viewpoints (collective uncertainty). Results suggest that the type of uncertainty portrayed does not impact audience feelings of uncertainty or risk perceptions directly. Rather, the presentation of the story influences risk perceptions only among those who are highly deferent to scientific authority. Implications for risk communication theory and practice are discussed. © 2015 Society for Risk Analysis.

  4. Use of an audience response system (ARS) in a dual-campus classroom environment.

    Science.gov (United States)

    Medina, Melissa S; Medina, Patrick J; Wanzer, Donald S; Wilson, Jane E; Er, Nelson; Britton, Mark L

    2008-04-15

    To implement an audience response system in a dual-campus classroom that aggregated data during graded (attendance and quizzes) and non-graded classroom activities (formative quizzes, case discussions, examination reviews, and team activities) and explore its strengths, weaknesses, and impact on active learning. After extensive research, an appropriate audience response system was selected and implemented in a dual-classroom setting for a third-year required PharmD course. Students were assigned a clicker and training and policies regarding clicker use were reviewed. Activities involving clicker use were carefully planned to simultaneously engage students in both classrooms in real time. Focus groups were conducted with students to gather outcomes data. Students and faculty members felt that the immediate feedback the automated response system (ARS) provided was most beneficial during non-graded activities. Student anxiety increased with use of ARS during graded activities due to fears regarding technology failure, user error, and academic integrity. ARS is a viable tool for increasing active learning in a doctor of pharmacy (PharmD) program, especially when used for non-graded class activities. Faculty members should proceed cautiously with using ARS for graded classroom activities and develop detailed and documented policies for ARS use.

  5. Successfully Engaging Family and Student Audiences in Climate Science Workshops in an Informal Learning Venue

    Science.gov (United States)

    DeFrancis, G.; Haynes, R.; Schroer, K.

    2017-12-01

    The Montshire Museum of Science, a regional science center serving families, teachers, and students in rural Vermont and New Hampshire, has been actively engaged in in climate literacy initiatives for over 10 years. The Museum's visitor evaluation data shows that before audiences can be engaged in conversations around climate change, they need to be introduced to the underlying earth processes that drive climate, and to the nature of how climate science is done. Through this work, the Museum has developed a suite of climate science programs that can be incorporated in informal science programming at museums, science centers, and libraries, and in the formal K-8 classroom environment. Front-end and formative evaluation data was used in the program design, and summative evaluation showed an increase in concept understanding in the topic presented. Family science and student workshops developed focused on Albedo and the Earth's energy budget, properties and characteristics of sea ice, sediment cores and ice cores to study changes in the climate over time, and the geography of the polar regions. We found that successful climate literacy learning experiences require meaningful hands-on, inquiry-based activities focused on a single earth process, and leads to an increase in science talk and conversation about climate change between the program instructor and audience members as learners begin to understand how these processes interact in the Earth's climate system.

  6. Three Sides to Every Story: Preparing Patient and Family Storytellers, Facilitators, and Audiences

    Science.gov (United States)

    Hawthornthwaite, Lisa; Roebotham, Taylor; Lee, Lauren; O’Dowda, Mim; Lingard, Lorelei

    2018-01-01

    Background There is a growing recognition that patient engagement is necessary for the cultivation of patient- and family-centered care (PFCC) in the hospital setting. Acting on the emerging understanding that hearing stories from our patients gives valuable insight about our ability to provide compassionate PFCC, we developed an educational patient experience curriculum at our acute care teaching hospital. Objectives To understand the benefits and consequences of patient storytelling and to explore the impact of our curriculum on participants. Methods The curriculum was codesigned with patients to illustrate the value and meaning of PFCC to health professional audiences. We surveyed audience members at nursing orientation events and interviewed the patient storytellers who shared their stories. Results Participants indicated that patient stories could serve as lessons or reminders about the dimensions of PFCC and could inspire changes to practice. Storytellers reported an immensely rewarding experience and highlighted the value of educating and connecting with participants. However, they reported that the experience could also pose emotional challenges. Conclusion Careful and considerate facilitation of storytelling sessions is crucial to the delivery of a curriculum that is beneficial to both patients and participants. Our storytelling framework offers a novel approach to engaging patients in education, and it contributes to our existing understanding of how patient engagement efforts resonate within organizations. PMID:29702058

  7. Internet addiction neuroscientific approaches and therapeutical implications including smartphone addiction

    CERN Document Server

    Reuter, Martin

    2017-01-01

    The second edition of this successful book provides further and in-depth insight into theoretical models dealing with Internet addiction, as well as includes new therapeutical approaches. The editors also broach the emerging topic of smartphone addiction. This book combines a scholarly introduction with state-of-the-art research in the characterization of Internet addiction. It is intended for a broad audience including scientists, students and practitioners. The first part of the book contains an introduction to Internet addiction and their pathogenesis. The second part of the book is dedicated to an in-depth review of neuroscientific findings which cover studies using a variety of biological techniques including brain imaging and molecular genetics. The third part of the book focuses on therapeutic interventions for Internet addiction. The fourth part of the present book is an extension to the first edition and deals with a new emerging potential disorder related to Internet addiction – smartphone addicti...

  8. Effect of audience response system technology on learning outcomes in health students and professionals: an updated systematic review.

    Science.gov (United States)

    Atlantis, Evan; Cheema, Birinder S

    2015-03-01

    : Audience response system (ARS) technology is a recent innovation that is increasingly being used by health educators to improve learning outcomes. Equivocal results from previous systematic review research provide weak support for the use of ARS for improving learning outcomes at both short and long terms. This review sought to update and critically review the body of controlled experimental evidence on the use of ARS technology on learning outcomes in health students and professionals. This review searched using all identified keywords both electronic databases (CINAHL, Embase, ERIC, Medline, Science Direct, Scopus, and Web of Science) and reference lists of retrieved articles to find relevant published studies for review, from 2010 to April 2014. A descriptive synthesis of important study characteristics and effect estimates for learning outcomes was done. Three controlled trials in 321 participants from the United States were included for review. ARS knowledge retention scores were lower than the control group in one study, higher than control group provided that immediate feedback was given about each question in one study, and equivalent between intervention and control groups in another study. There is an absence of good quality evidence on effectiveness of ARS technologies for improving learning outcomes in health students and professionals.

  9. Secrets of the Sediments: Using ANDRILL's Scientific Adventure on Ice to Transfer Climate Change Science to K-12 Audiences

    Science.gov (United States)

    Huffman, L. T.; Dahlman, L.; Frisch-Gleason, R.; Harwood, D.; Pound, K.; Rack, F.; Riesselman, C.; Trummel, E.; Tuzzi, E.; Winter, D.

    2008-12-01

    Antarctica's harsh environment and the compelling story of living and working there, provides the backdrop for hooking the interest of young learners on science research and the nature of science. By using the adventure stories of today's researcher-explorers, teachers accompanying the ANDRILL team have taken the technical science of drilling rock cores to understand the history of climate change and the advance and retreat of the Antarctic ice sheet, and translated it for non-technical audiences from K-12 school children, to adult community groups. In order to understand the important issues surrounding global climate change, members of the public need access to accurate and relevant information, high quality educational materials, and a variety of learning opportunities in different learning environments. By taking lessons learned from early virtual polar adventure learning expeditions like Will Steger's Trans-Antarctic Expedition, coupled with educators-in-the-field programs like TEA (Teachers Experiencing Antarctica and the Arctic), ARMADA and Polar Trec, ANDRILL's Education and Outreach Program has evolved into successful and far-reaching integrated education projects including 1) the ARISE (ANDRILL Research Immersion for Science Educators) Program, 2) Climate Change Student Summits, 3) the development of Flexhibit (flexible exhibit) teaching resources, 4) virtual online learning communities, and 5) partnering young researchers with teachers and classrooms. Formal evaluations indicate lasting interest in science studies on the part of students and an increase in teachers' scientific background knowledge.

  10. "POLAR-PALOOZA" and "International POLAR-PALOOZA": Taking Researchers on the Road to Engage Public Audiences across America, and Around the World

    Science.gov (United States)

    Haines-Stiles, G.; Akuginow, E.

    2010-12-01

    POLAR-PALOOZA and its companion project, "International POLAR-PALOOZA" shared the same central premise: that polar researchers, speaking for themselves, could be powerful communicators about the science and mission of the 4th International Polar Year, and could successfully engage a wide variety of public audiences across America and around the world. Supported for the US tour by NSF and NASA, and internationally by NSF alone, the project enlisted more than forty American researchers, and 14 polar scientists from Brazil, China and Australia, to participate in events at science centers and natural history museums, universities, public libraries and schools, and also for targeted outreach to special audiences such as young female researchers in Oklahoma, or the Downtown Rotary in San Diego. Evaluations by two different ISE groups found similar results domestically and internationally. When supported by HD video clips and presenting informally in teams of 3, 4, 5 and sometimes even 6 researchers as part of a fast-paced "show," the scientists themselves were almost always rated as among the most important aspects of the program. Significant understandings about polar science and global climate change resulted, along with a positive impression of the research undertaken during IPY. This presentation at Fall AGU 2010 will present results from the Summative Evaluation of both projects, show representative video clips of the public presentations, share photographs of some of the most dramatically varied venues and candid behind-the-scenes action, and share "Lessons Learned" that can be broadly applied to the dissemination of Earth and space science research. These include: collaboration with partner institutions is never easy. (Duh.) Authentic props (such as ice cores, when not trashed by TSA) make a powerful impression on audiences, and give reality to remote places and complex science. And, most importantly, that since 85% of Americans have never met a scientist, that

  11. “Enheduanna—A Manifesto of Falling” Live Brain-Computer Cinema Performance: Performer and Audience Participation, Cognition and Emotional Engagement Using Multi-Brain BCI Interaction

    Science.gov (United States)

    Zioga, Polina; Pollick, Frank; Ma, Minhua; Chapman, Paul; Stefanov, Kristian

    2018-01-01

    The fields of neural prosthetic technologies and Brain-Computer Interfaces (BCIs) have witnessed in the past 15 years an unprecedented development, bringing together theories and methods from different scientific fields, digital media, and the arts. More in particular, artists have been amongst the pioneers of the design of relevant applications since their emergence in the 1960s, pushing the boundaries of applications in real-life contexts. With the new research, advancements, and since 2007, the new low-cost commercial-grade wireless devices, there is a new increasing number of computer games, interactive installations, and performances that involve the use of these interfaces, combining scientific, and creative methodologies. The vast majority of these works use the brain-activity of a single participant. However, earlier, as well as recent examples, involve the simultaneous interaction of more than one participants or performers with the use of Electroencephalography (EEG)-based multi-brain BCIs. In this frame, we discuss and evaluate “Enheduanna—A Manifesto of Falling,” a live brain-computer cinema performance that enables for the first time the simultaneous real-time multi-brain interaction of more than two participants, including a performer and members of the audience, using a passive EEG-based BCI system in the context of a mixed-media performance. The performance was realised as a neuroscientific study conducted in a real-life setting. The raw EEG data of seven participants, one performer and two different members of the audience for each performance, were simultaneously recorded during three live events. The results reveal that the majority of the participants were able to successfully identify whether their brain-activity was interacting with the live video projections or not. A correlation has been found between their answers to the questionnaires, the elements of the performance that they identified as most special, and the audience's indicators

  12. “Enheduanna—A Manifesto of Falling” Live Brain-Computer Cinema Performance: Performer and Audience Participation, Cognition and Emotional Engagement Using Multi-Brain BCI Interaction

    Directory of Open Access Journals (Sweden)

    Polina Zioga

    2018-04-01

    Full Text Available The fields of neural prosthetic technologies and Brain-Computer Interfaces (BCIs have witnessed in the past 15 years an unprecedented development, bringing together theories and methods from different scientific fields, digital media, and the arts. More in particular, artists have been amongst the pioneers of the design of relevant applications since their emergence in the 1960s, pushing the boundaries of applications in real-life contexts. With the new research, advancements, and since 2007, the new low-cost commercial-grade wireless devices, there is a new increasing number of computer games, interactive installations, and performances that involve the use of these interfaces, combining scientific, and creative methodologies. The vast majority of these works use the brain-activity of a single participant. However, earlier, as well as recent examples, involve the simultaneous interaction of more than one participants or performers with the use of Electroencephalography (EEG-based multi-brain BCIs. In this frame, we discuss and evaluate “Enheduanna—A Manifesto of Falling,” a live brain-computer cinema performance that enables for the first time the simultaneous real-time multi-brain interaction of more than two participants, including a performer and members of the audience, using a passive EEG-based BCI system in the context of a mixed-media performance. The performance was realised as a neuroscientific study conducted in a real-life setting. The raw EEG data of seven participants, one performer and two different members of the audience for each performance, were simultaneously recorded during three live events. The results reveal that the majority of the participants were able to successfully identify whether their brain-activity was interacting with the live video projections or not. A correlation has been found between their answers to the questionnaires, the elements of the performance that they identified as most special, and the

  13. "Enheduanna-A Manifesto of Falling" Live Brain-Computer Cinema Performance: Performer and Audience Participation, Cognition and Emotional Engagement Using Multi-Brain BCI Interaction.

    Science.gov (United States)

    Zioga, Polina; Pollick, Frank; Ma, Minhua; Chapman, Paul; Stefanov, Kristian

    2018-01-01

    The fields of neural prosthetic technologies and Brain-Computer Interfaces (BCIs) have witnessed in the past 15 years an unprecedented development, bringing together theories and methods from different scientific fields, digital media, and the arts. More in particular, artists have been amongst the pioneers of the design of relevant applications since their emergence in the 1960s, pushing the boundaries of applications in real-life contexts. With the new research, advancements, and since 2007, the new low-cost commercial-grade wireless devices, there is a new increasing number of computer games, interactive installations, and performances that involve the use of these interfaces, combining scientific, and creative methodologies. The vast majority of these works use the brain-activity of a single participant. However, earlier, as well as recent examples, involve the simultaneous interaction of more than one participants or performers with the use of Electroencephalography (EEG)-based multi-brain BCIs. In this frame, we discuss and evaluate "Enheduanna-A Manifesto of Falling," a live brain-computer cinema performance that enables for the first time the simultaneous real-time multi-brain interaction of more than two participants, including a performer and members of the audience, using a passive EEG-based BCI system in the context of a mixed-media performance. The performance was realised as a neuroscientific study conducted in a real-life setting. The raw EEG data of seven participants, one performer and two different members of the audience for each performance, were simultaneously recorded during three live events. The results reveal that the majority of the participants were able to successfully identify whether their brain-activity was interacting with the live video projections or not. A correlation has been found between their answers to the questionnaires, the elements of the performance that they identified as most special, and the audience's indicators of

  14. General Assembly

    CERN Multimedia

    Staff Association

    2016-01-01

    5th April, 2016 – Ordinary General Assembly of the Staff Association! In the first semester of each year, the Staff Association (SA) invites its members to attend and participate in the Ordinary General Assembly (OGA). This year the OGA will be held on Tuesday, April 5th 2016 from 11:00 to 12:00 in BE Auditorium, Meyrin (6-2-024). During the Ordinary General Assembly, the activity and financial reports of the SA are presented and submitted for approval to the members. This is the occasion to get a global view on the activities of the SA, its financial management, and an opportunity to express one’s opinion, including taking part in the votes. Other points are listed on the agenda, as proposed by the Staff Council. Who can vote? Only “ordinary” members (MPE) of the SA can vote. Associated members (MPA) of the SA and/or affiliated pensioners have a right to vote on those topics that are of direct interest to them. Who can give his/her opinion? The Ordinary General Asse...

  15. “Let Me Tell You...”: Audience Engagement Strategies in the Campaign Speeches of Trump, Clinton, and Sanders

    Directory of Open Access Journals (Sweden)

    Джастин Куам

    2016-12-01

    Full Text Available Throughout the 2016 campaign, presidential candidate Donald Trump surprised observers with his ability to maintain his popularity in the face of unorthodox and often offensive statements. Trump likely bolstered his electoral chances by appealing to a large segment of voters with whom other candidates failed to align themselves. To quote one news anchor, “People tried to attack Trump; it just didn’t work - voters liked him anyway”. As previous work by Miller (2002; 2004 has shown, systemic functional linguistic (SFL analysis (Halliday & Matthiessen, 2004 can illuminate particular strategies politicians employ to strengthen their arguments and exhort their audiences to join their efforts. In this paper, we employ the SFL-based Engagement framework (White, 2003; Martin & White, 2005 to examine ways in which the 2016 presidential candidates aligned themselves with their audiences. Our analysis of the speeches of Donald Trump, Hillary Clinton, and Bernie Sanders reveals markedly different patterns of interaction with the voters in terms of ways expansive and contractive dialogic strategies are used, an intended audience is identified and thematized, and shared assumptions are made. While Trump makes his arguments in a highly constrained dialogic space, taking the agreement with the audience for granted, his opponents often employ a mix of contractive and expansive argumentative strategies and make more explicit overtures to the audiences whose perspectives they share. This study offers insights as to how each candidate identifies and addresses his or her ideological sympathizers or opponents and exhorts the former to intensify their support.

  16. Playing for a Virtual Audience: The Impact of a Social Factor on Gestures, Sounds and Expressive Intents

    Directory of Open Access Journals (Sweden)

    Simon Schaerlaeken

    2017-12-01

    Full Text Available Can we measure the impact of the presence of an audience on musicians’ performances? By exploring both acoustic and motion features for performances in Immersive Virtual Environments (IVEs, this study highlights the impact of the presence of a virtual audience on both the performance and the perception of authenticity and emotional intensity by listeners. Gestures and sounds produced were impacted differently when musicians performed at different expressive intents. The social factor made features converge towards values related to a habitual way of playing regardless of the expressive intent. This could be due to musicians’ habits to perform in a certain way in front of a crowd. On the listeners’ side, when comparing different expressive conditions, only one congruent condition (projected expressive intent in front of an audience boosted the participants’ ratings for both authenticity and emotional intensity. At different values for kinetic energy and metrical centroid, stimuli recorded with an audience showed a different distribution of ratings, challenging the ecological validity of artificially created expressive intents. Finally, this study highlights the use of IVEs as a research tool and a training assistant for musicians who are eager to learn how to cope with their anxiety in front of an audience.

  17. 75 FR 77666 - General Motors Company, Formerly Known as General Motors Corporation, Technical Center, Including...

    Science.gov (United States)

    2010-12-13

    ...., Global Technology Associates Limited, G-Tech Professional Staffing, Inc., Jefferson Wells, Kelly Services... Enterprise Services, Engineering Labs, Inc., Global Technology Associates Limited, G-Tech Professional... company reports that workers leased from Modern Engineering/ Professional Services were employed on-site...

  18. 76 FR 4726 - General Motors Company Formerly Known as General Motors Corporation Technical Center Including On...

    Science.gov (United States)

    2011-01-26

    ... Technology Associates Limited, G-Tech Professional Staffing, Inc., Jefferson Wells, Kelly Services, Inc... Enterprise Services, Engineering Labs, Inc., Global Technology Associates Limited, G-Tech Professional...., Global Technology Associates Limited, G-Tech Professional Staffing, Inc., Jefferson Wells, Kelly Services...

  19. 77 FR 44684 - General Dynamics Itronix Corporation; A Subsidiary of General Dynamics Corporation, Including...

    Science.gov (United States)

    2012-07-30

    ... program management services for rugged laptop computers and rugged mobile devices. The worker group... of program management services for rugged laptop computers and rugged mobile devices, meet the worker... threatened to become totally or partially separated. Section 222(a)(2)(A)(i) has been met because the sales...

  20. New approaches for the analysis of audience use: patterns and value creation sources for the financial news companies

    Directory of Open Access Journals (Sweden)

    Alfonso Vara Miguel

    2011-12-01

    Full Text Available The new post-neoclassic economic approaches developed by the Behavioural Economics and the New Institutional Economics theories opened the door for non economical disciplines to explain the real economic behavior of the agents (individuals, organizations, companies and government. Within this disciplines, economists began to integrate the media and the media theory into the economic theory. This new research approach for Media Economics and Media Management is significant because it focus on the social function of the communication industry from an economic perspective. Also, it represents an opportunity for media scholars to advance in the understanding of the functions of the media in a given economic system and its development, the use that the audience does of the economic information and media, and the sources of value creation for this media companies. From this new perspective, four functions and sources to create value for the economic media companies where analyzed: i the diffusion of the information and meanings that promotes people’s par- ticipation in the economic and financial systems; ii the impact in the information asymmetry and transaction costs in the markets; iii the enhancement of the coordination between the economic agents that allows the implementation of policies for economic development; iv the creation of ideological platforms of debate that contribute to the diffusion and social validation of economic ideas that allow the coordination mentioned above. The study of the case of Expansión shows how this business media performed the first two functions to become the leader of the segment for more than 20 years, but couldn’t fulfill the other two. Therefore, it was not able to become a public reference and authority as the general information media, just like happened with other economic newspapers in Europe or the Wall Street Journal in the United States.