WorldWideScience

Sample records for gene related publications

  1. Publicity and public relations

    Science.gov (United States)

    Fosha, Charles E.

    1990-01-01

    This paper addresses approaches to using publicity and public relations to meet the goals of the NASA Space Grant College. Methods universities and colleges can use to publicize space activities are presented.

  2. Public Relations and Marketing.

    Science.gov (United States)

    Savage, Daniel D.

    1987-01-01

    Urges community colleges to adopt pro-active public relations strategies. Examines the role of the public information officer in such areas as coordination of public relations and marketing activities, relations with media, and the development of a comprehensive public relations plan. (AYC)

  3. A public world without public relations?

    OpenAIRE

    Nayden, Nikolay

    2015-01-01

    The term "public relations" (PR) has long gained currency as meaning the practice of producing a positive public image. This article argues that public relations should be released from the prison of "PR" and, instead, reconceptualised as relations which define the public realm much as economic relations define the economy. From this point of view, three main levels of public relations can be distinguished: (1) relations between public institutions, (2) relations between citizens and public i...

  4. A public world without public relations?:

    OpenAIRE

    Nayden, Nikolay

    2009-01-01

    The term "public relations" (PR) has long gained currency as meaning the practice of producing a positive public image. This article argues that public relations should be released from the prison of "PR" and, instead, reconceptualised as relations which define the public realm much as economic relations define the economy. From this point of view, three main levels of public relations can be distinguished: (1) relations between public institutions, (2) relations between citizens and public i...

  5. B.E.A.R. GeneInfo: A tool for identifying gene-related biomedical publications through user modifiable queries

    Directory of Open Access Journals (Sweden)

    Zhou Guohui

    2004-04-01

    Full Text Available Abstract Background Once specific genes are identified through high throughput genomics technologies there is a need to sort the final gene list to a manageable size for validation studies. The triaging and sorting of genes often relies on the use of supplemental information related to gene structure, metabolic pathways, and chromosomal location. Yet in disease states where the genes may not have identifiable structural elements, poorly defined metabolic pathways, or limited chromosomal data, flexible systems for obtaining additional data are necessary. In these situations having a tool for searching the biomedical literature using the list of identified genes while simultaneously defining additional search terms would be useful. Results We have built a tool, BEAR GeneInfo, that allows flexible searches based on the investigators knowledge of the biological process, thus allowing for data mining that is specific to the scientist's strengths and interests. This tool allows a user to upload a series of GenBank accession numbers, Unigene Ids, Locuslink Ids, or gene names. BEAR GeneInfo takes these IDs and identifies the associated gene names, and uses the lists of gene names to query PubMed. The investigator can add additional modifying search terms to the query. The subsequent output provides a list of publications, along with the associated reference hyperlinks, for reviewing the identified articles for relevance and interest. An example of the use of this tool in the study of human prostate cancer cells treated with Selenium is presented. Conclusions This tool can be used to further define a list of genes that have been identified through genomic or genetic studies. Through the use of targeted searches with additional search terms the investigator can limit the list to genes that match their specific research interests or needs. The tool is freely available on the web at http://prostategenomics.org1, and the authors will provide scripts and

  6. Research in Public Relations

    Directory of Open Access Journals (Sweden)

    Coriolan PĂUNESCU

    2006-10-01

    Full Text Available Research has an important role in public relations (PR being necessary in developing strategies in this area. Therefore, we can speak oftwo types of research, the applied research and theoretical research, both being successfully used in the work of public relations. Applied research,can be strategic (used in programs in order to identify attitudes and opinions of the target public, to develop strategies for formulating andtransmitting messages, to establish the criteria for evaluating the work and evaluative by which it determines the communication efficiency, incarrying out the program of public relations (in fact it is the comparison between the established and achieved objectives.

  7. Public Relations Guide.

    Science.gov (United States)

    Proctor and Gamble Co., Cincinnati, OH.

    This guide was especially designed for home economists and includes 50 pages of practical ideas and examples on how to set public relations objectives, determine target audiences, work with the media, write releases' and prepare for broadcast interviews. The guide includes definitions of basic terms used in public relations, establishes guidelines…

  8. Public Relations as Strategy.

    Science.gov (United States)

    Shelby, Annette N.

    Public relations as strategic communication is one possible theme for an introductory course in public relations. This perspective focuses attention on messages (their content, timing, media, and so forth) as strategic responses to the audience and the situation. It provides a defensible rationale for including certain relevant topics in the…

  9. Elaborating Public Relations Roles.

    Science.gov (United States)

    Leichty, Greg; Springston, Jeff

    1996-01-01

    Investigates the structure of public relations roles. Factor analyzes G. Broom and G. Smith's role questionnaire in conjunction with items used in organizational boundary spanning. Extracts eight activity factors. Identifies four primary practitioner roles and one minor role. Refines previous public relations roles concepts. Shows by validation…

  10. Community and Public Relations.

    Science.gov (United States)

    Sweet, Harold W.

    This brief presentation describes public relations projects of Dubuque schools to popularize athletics. Among the activities cited which are used to promote community interest in sports events are public school-private school informal matches, talks, swim-a-thons, travel and adventure nights, class banquets with popular speakers, booster clubs,…

  11. Teaching Mediated Public Relations.

    Science.gov (United States)

    Kent, Michael L.

    2001-01-01

    Discusses approaches to teaching a mediated public relations course, emphasizing the World Wide Web. Outlines five course objectives, assignments and activities, evaluation, texts, and lecture topics. Argues that students mastering these course objectives will understand ethical issues relating to media use, using mediated technology in public…

  12. Offentlighed og Public Relations

    Directory of Open Access Journals (Sweden)

    Lars Heltoft

    1993-09-01

    Full Text Available Lars Heltoft, der er en af grundlæggerne af Public Relationsuddannelsen på Roskilde Universitetscenter, kaster i artiklen et kritisk blik på den akademiske forskning i feltet public relations. Selv i nyere udgaver af PR-forskningen - af mange anset for "progressive", f.eks. James Grunings og Jon Whites arbejder - ser Lars Heltoft tydelige spor af PR- professionens selvforståelse og legitimationsbehov. Resultatet er, at den "offentlighed", der burde være kernen i den videnskabelige beskæftigelse med public relations, "forsvinder i den blå luft". Han argumenterer for, at Habermas´ forestilling om "offentlighed" stadig institutionaliserer mulig- heden for kritisk diskurs inden for feltet, samtidig med at han i sproghand- lingsteoretisk perspektiv problematiserer Habermas´ legitimationsbegreb, fordi det undtager private virksomheder og organisationer.

  13. Offentlighed og Public Relations

    Directory of Open Access Journals (Sweden)

    Lars Heltoft

    1993-09-01

    Full Text Available Lars Heltoft, der er en af grundlæggerne af Public Relationsuddannelsen på Roskilde Universitetscenter, kaster i artiklen et kritisk blik på den akademiske forskning i feltet public relations. Selv i nyere udgaver af PR-forskningen - af mange anset for "progressive", f.eks. James Grunings og Jon Whites arbejder - ser Lars Heltoft tydelige spor af PR- professionens selvforståelse og legitimationsbehov. Resultatet er, at den "offentlighed", der burde være kernen i den videnskabelige beskæftigelse med public relations, "forsvinder i den blå luft". Han argumenterer for, at Habermas´ forestilling om "offentlighed" stadig institutionaliserer mulig- heden for kritisk diskurs inden for feltet, samtidig med at han i sproghand- lingsteoretisk perspektiv problematiserer Habermas´ legitimationsbegreb, fordi det undtager private virksomheder og organisationer.

  14. From Public Relations to Corporate Public Diplomacy

    DEFF Research Database (Denmark)

    Mogensen, Kirsten

    2017-01-01

    -win solutions supported by the general public. While existing research suggests that an important function of public relations is to create a perception of legitimacy and that the hope of economic and commercial public diplomacy is to create a perception of attractiveness among the public in foreign countries...

  15. Public Relations in the Public Sector

    DEFF Research Database (Denmark)

    Valentini, Chiara

    2013-01-01

    of the Excellence Project in Public Relations and thus applies a research instrument similar to that used in other international scholarly investigations in public relations. The population comprises civil servants working in information and communication activities for Italian public administrations. Findings...... relations. Research limitations: Due to a lack of information on the exact number of public communication officers working in the Italian public administration and a too small number of respondents in one of the respondent groups, it is not possible to draw inferences or general conclusions from...... knowledge on strategic public relations and public communication by offering a specific analysis of the strategic management of information and communication programs in the Italian public administration....

  16. Public relations effectiveness in public health institutions.

    Science.gov (United States)

    Springston, Jeffrey K; Weaver Lariscy, Ruth Ann

    2005-01-01

    This article explores public relations effectiveness in public health institutions. First, the two major elements that comprise public relations effectiveness are discussed: reputation management and stakeholder relations. The factors that define effective reputation management are examined, as are the roles of issues and crisis management in building and maintaining reputation. The article also examines the major facets of stakeholder relations, including an inventory of stakeholder linkages and key audiences, such as the media. Finally, methods of evaluating public relations effectiveness at both the program level and the institutional level are explored.

  17. Gene myths in public perceptions.

    Science.gov (United States)

    Svalastog, Anna Lydia

    2012-05-01

    In this article I examine myths in the gene science debate, and their use as a tool in analysis of popular perceptions and public opinion of genetic science and gene technology. In daily language myth means something untrue, though theories of myth present them as carriers of knowledge and truth. I understand myth as a narrative, a cultural construct that aims to describe the world, its origin, and its constituent elements. I compare scholars' usage of myths, considering their implications. I conclude that i) As an analytical tool the concept of myth is too loosely defined, or understood through theories which leave out context, social relations and interaction. This provides limited insight about myths and myth-making in present day society. ii) An updated understanding of myths, including location/context and interaction/process would enrich analysis.

  18. Public Relations in the Public Sector

    DEFF Research Database (Denmark)

    Valentini, Chiara

    2013-01-01

    of the Excellence Project in Public Relations and thus applies a research instrument similar to that used in other international scholarly investigations in public relations. The population comprises civil servants working in information and communication activities for Italian public administrations. Findings...... relations. Research limitations: Due to a lack of information on the exact number of public communication officers working in the Italian public administration and a too small number of respondents in one of the respondent groups, it is not possible to draw inferences or general conclusions from...... the findings. The study also suffers from the limits of a quantitative research approach, which provides less elaborate accounts of public communication officers’ perceptions of the strategic role of communication in the public sector. Originality/value of paper: This study contributes to the existing...

  19. Breaking Public Relations' Glass Ceiling.

    Science.gov (United States)

    Dozier, David M.

    1988-01-01

    Suggests that public relations practitioners, especially women practitioners, ought to incorporate program research into daily practice. Considers the shift in public relations from a male-majority to female-majority and the challenges which this shift poses for all public relations practitioners and educators. (MS)

  20. How public relations works: theoretical roots and public relations perspectives

    NARCIS (Netherlands)

    Ihlen, Ø.; van Ruler, B.

    2007-01-01

    Public relations is often studied from a managerial, instrumental perspective or a psychological, behavioral perspective. To understand the role of public relations in building trust or mistrust and to develop - or destroy - a license to operate, it needs also to be studied as a social phenomenon. T

  1. How public relations works: theoretical roots and public relations perspectives

    NARCIS (Netherlands)

    Ihlen, Ø.; van Ruler, B.

    2007-01-01

    Public relations is often studied from a managerial, instrumental perspective or a psychological, behavioral perspective. To understand the role of public relations in building trust or mistrust and to develop - or destroy - a license to operate, it needs also to be studied as a social phenomenon. T

  2. How public relations works: theoretical roots and public relations perspectives

    NARCIS (Netherlands)

    Ihlen, Ø.; van Ruler, B.

    2007-01-01

    Public relations is often studied from a managerial, instrumental perspective or a psychological, behavioral perspective. To understand the role of public relations in building trust or mistrust and to develop - or destroy - a license to operate, it needs also to be studied as a social phenomenon.

  3. Corporate Culture and Public Relations

    OpenAIRE

    Korolko, Valentyn; Nekrasova, Oksana

    2009-01-01

    Analyzing American publications dealing with the concept of excellent public relations, the authors trace the development of organizational culture and its connection with societal culture, as well as an alyze theoretical and methodological issues of corporate culture and its impact on public relations in an organization. Special attention is paid to some ways in which professional PR departments can be come the source of progressive counter cultures inside the organization capable of changin...

  4. Perempuan Dalam Dunia Public Relations

    Directory of Open Access Journals (Sweden)

    Novi Kurnia

    2004-03-01

    Full Text Available Literature review shows that women gain more access to job in public relations. Observation in Yogyakarta shows that women are not easily top position in corporation due to understatement of the role of public relations in organizational structure. Discrimination against women is minimal except on family allowance.

  5. Two Courses in Public Relations.

    Science.gov (United States)

    Phifer, Gregg; Gee, Gerry

    At Florida State University in Tallahassee, 30 students a year are enrolled in the public relations major, beginning with the junior year, so that at any one time there are approximately 60 majors, all of whom have at least a B average. The basic course--PUR 3000, Introduction to Public Relations--enrolls over 150 students a semester in two…

  6. Internationalizing the Public Relations Curriculum.

    Science.gov (United States)

    Taylor, Maureen

    2001-01-01

    Discusses broadening public relations to an international level by incorporating the topics of culture, international practices, and culturally sensitive theory development. Discusses rationale, design, and execution of an undergraduate course in international public relations. Suggests ways to incorporate assignments addressing international…

  7. Public Relations for Special Education.

    Science.gov (United States)

    Steinke, Gary L.; Steinke, Roberta J.

    This paper offers suggestions to help special educators and administrators effectively and thoroughly tell people about their school's programs and events dealing with special education. General suggestions include appointing a public relations coordinator, having school personnel complete a Public Relations Help Request Form when publicizing…

  8. Public relations as promotional activity

    Directory of Open Access Journals (Sweden)

    Dr.Sc. Almira Curri-Mehmeti

    2011-12-01

    Full Text Available Public relations give opportunity to the organization to present its image and personality to its own “public”- users, supporters, sponsors, donors, local community and other public. It is about transferring the message to the public, but that is a two-way street. You must communicate with your public, but at the same time you must give opportunity to the public to communicate easier with you. The real public relations include dialog – you should listen to the others, to see things through their perspective. This elaborate is made with the purpose to be useful for every organization, not for the sensa-tional promotion of its achievements, but to become more critical towards its work. Seeing the organization in the way that the other see it, you can become better and sure that you are giving to your users the best service possible.

  9. New Media and Public Relations

    OpenAIRE

    Renata Demeterffy Lančić

    2010-01-01

    This article examines the importance of new communication technologies in terms of the development of a pluralistic public sphere and public relations (PR) as one type of communication. In ageneral social context, where the media have lost their primary importance, there is an increasing need for an independent and free communication system. New communication technologies, primarily enabled by the advancement of the Internet, create new development opportunities to communicate to the public. ...

  10. RELATIONS WITH THE PUBLIC VERSUS PUBLIC RELATIONS IN LOCAL PUBLIC ADMINISTRATION

    OpenAIRE

    Bente Florina Maria

    2010-01-01

    Concomitant with the evolution of society, public relations are socially expressed only together with the explicit articulation of public categories and public organizations, once the individual becomes a citizen whose satisfaction is at the core of the public system's preoccupations, ignoring times long gone when the ordinary citizen and the majority of the public administration representatives couldn't tell apart the concept of public relations from that of relations with the public.

  11. RELATIONS WITH THE PUBLIC VERSUS PUBLIC RELATIONS IN LOCAL PUBLIC ADMINISTRATION

    Directory of Open Access Journals (Sweden)

    Bente Florina Maria

    2010-12-01

    Full Text Available Concomitant with the evolution of society, public relations are socially expressed only together with the explicit articulation of public categories and public organizations, once the individual becomes a citizen whose satisfaction is at the core of the public systems preoccupations, ignoring times long gone when the ordinary citizen and the majority of the public administration representatives couldnt tell apart the concept of public relations from that of relations with the public.

  12. Public Relations Writing "Is" Different.

    Science.gov (United States)

    Detweiler, John S.

    Because public relations (PR) writing is different from the writing required in journalism, broadcasting, and advertising, PR practitioners require a background in editing, graphics, planning, campaigning, special events, public opinion, and evaluation beyond that required of a newswriter. Responses to a survey of 38 PR educators across the nation…

  13. Public Relations in Special Libraries.

    Science.gov (United States)

    Rutkowski, Hollace Ann; And Others

    1991-01-01

    This theme issue includes 11 articles on public relations (PR) in special libraries. Highlights include PR at the Special Libraries Association (SLA); sources for marketing research for libraries; developing a library image; sample PR releases; brand strategies for libraries; case studies; publicizing a consortium; and a bibliography of pertinent…

  14. New Media and Public Relations

    Directory of Open Access Journals (Sweden)

    Renata Demeterffy Lančić

    2010-12-01

    Full Text Available This article examines the importance of new communication technologies in terms of the development of a pluralistic public sphere and public relations (PR as one type of communication. In ageneral social context, where the media have lost their primary importance, there is an increasing need for an independent and free communication system. New communication technologies, primarily enabled by the advancement of the Internet, create new development opportunities to communicate to the public. Blogs, web forums, web pages, online-magazines, e-mail lists, chat rooms, social networks, etc. are new forms of public communication, where citizens have equal opportunity to participate in the public sphere, where communication becomes a re-exchange of opinion. Such networks have the potential to be public hearings, a fundamental basis of democracy. These types of media are particularly important in the fi eld of public relations because they improve communication and infl uence social change. The article highlights the signifi cant impact of new communication technologies on public relations and suggests the possibilities of manipulation that result from them. Unlike traditional methods, the new methods are far more subtle. The article concludes that the only possibility to protect computer users is via proper education.

  15. New technologies in public relations

    Directory of Open Access Journals (Sweden)

    Dariusz Tworzydło

    2013-12-01

    Full Text Available The article includes an analysis and presentation of selected examples of communication tools, which are used in companies to create and maintain relationships with internal and external environment. The problems related with definition of public relations were also discussed. The article presents the advantage and negative consequences of the use of modern tools of PR, as well.

  16. Gene and protein nomenclature in public databases

    Directory of Open Access Journals (Sweden)

    Zimmer Ralf

    2006-08-01

    Full Text Available Abstract Background Frequently, several alternative names are in use for biological objects such as genes and proteins. Applications like manual literature search, automated text-mining, named entity identification, gene/protein annotation, and linking of knowledge from different information sources require the knowledge of all used names referring to a given gene or protein. Various organism-specific or general public databases aim at organizing knowledge about genes and proteins. These databases can be used for deriving gene and protein name dictionaries. So far, little is known about the differences between databases in terms of size, ambiguities and overlap. Results We compiled five gene and protein name dictionaries for each of the five model organisms (yeast, fly, mouse, rat, and human from different organism-specific and general public databases. We analyzed the degree of ambiguity of gene and protein names within and between dictionaries, to a lexicon of common English words and domain-related non-gene terms, and we compared different data sources in terms of size of extracted dictionaries and overlap of synonyms between those. The study shows that the number of genes/proteins and synonyms covered in individual databases varies significantly for a given organism, and that the degree of ambiguity of synonyms varies significantly between different organisms. Furthermore, it shows that, despite considerable efforts of co-curation, the overlap of synonyms in different data sources is rather moderate and that the degree of ambiguity of gene names with common English words and domain-related non-gene terms varies depending on the considered organism. Conclusion In conclusion, these results indicate that the combination of data contained in different databases allows the generation of gene and protein name dictionaries that contain significantly more used names than dictionaries obtained from individual data sources. Furthermore, curation of

  17. Ethical aspects in public relations

    Directory of Open Access Journals (Sweden)

    Voza Danijela

    2009-01-01

    Full Text Available The basic aim of this paper is to explore public relations practitioners' different perceptions of professional ethics depending on gender, age, educational level and years of experience. Analysis of professional ethics in Serbian public relations, has gained the ability to introduce all relevant aspects that should act in order to reach the positive developments and improve the existing situation in the field of ethics in public relations. The conclusion may be derived from this research is that business ethics in public relations in Serbia is at a high level. However, we must accept these results with caution, because very critical and sensitive issues of ethics lead to the interviewees to give fulsome answers that prove and practical examples. In order to obtain relevant results in future studies need to be, above all, changed the manner of conducting the survey. So, you need a personal approach with full respect for the respondents of anonymity. Business ethics in Serbia deserves much more attention and through education and research, as well as direct examples of business practice. .

  18. Organizational Culture and Public Relations

    OpenAIRE

    Sezgin, Murat; Bulut, Beyza

    2013-01-01

    The organizational culture of is the total sum of the symbols and myths conveying the basic values to the employees. The cultures that belong to organizations develop in time and exert an effect on the workers of the organization in establishing interactions through the opportunities and threats of the environment. The organizational culture which forms an important system of values on the individuals and decisions also plays a role on public relations. Therefore, the individuals should be aw...

  19. Using Crisis Simulations in Public Relations Education

    Science.gov (United States)

    Veil, Shari R.

    2010-01-01

    Objectives: Students will demonstrate research, decision making, team building, and public speaking skills, while applying issues management and crisis communication concepts in a realistic setting. Courses: Introduction to Public Relations, Public Relations Cases, Crisis Communication.

  20. Public Relations Definitions Through the Years

    Science.gov (United States)

    Harlow, Rex F.

    1977-01-01

    Traces public relations definitions in the twentieth century emphasizing the impact of publicity efforts. Available from: Public Relations Review, Ray Hiebert, Dean, College of Journalism, University of Maryland, College Park, MD 20742. (MH)

  1. Using Crisis Simulations in Public Relations Education

    Science.gov (United States)

    Veil, Shari R.

    2010-01-01

    Objectives: Students will demonstrate research, decision making, team building, and public speaking skills, while applying issues management and crisis communication concepts in a realistic setting. Courses: Introduction to Public Relations, Public Relations Cases, Crisis Communication.

  2. Crisis - Strategic Management in Public Relation

    OpenAIRE

    Saari Ahmad

    2012-01-01

    This is a concept paper to explore the strategic management approaches in public relations during crisis. The main objective of this article is to identify the most effective action plan for Public relation. The review of the strategic management in public relations literature reveals that the relationship between strategic management and public relations is still vague. Four stages were identified in the process of establishing the action plan for public relations and eleven strategic action...

  3. Public Relations: Roles, Entry Requirements and Professionalism

    OpenAIRE

    Kadek Dwi Cahaya Putra

    2013-01-01

    Abstract: This paper attempts to describe that there is a chance for non-Public Relations graduates to work as or at the Public Relations industry. Studies have shown that Public Relations practitioners are mostly from generalist background (not Public Relations) and even come into the job by chance. A Public Relations is a very sociable person, possess a mix of functional, managerial and negotiating abilities as well as analytical and well-developed communication and understand people and hu...

  4. Changing Roles and Requirements of Public Relations.

    Science.gov (United States)

    Brody, E. W.

    1985-01-01

    Surveyed public relations managers to estimate the amount of time they devoted to technical versus planning/managing tasks. Found that the planner/manager role is becoming more dominant in public relations practice. (PD)

  5. Teaching Ethics across the Public Relations Curriculum.

    Science.gov (United States)

    Hutchison, Liese L.

    2002-01-01

    Suggests ways of incorporating ethics across the undergraduate public relations curriculum. Reviews current coverage of ethics in public relations principles, writing, cases, and textbooks. Suggests other methods that teachers can use to incorporate ethical pedagogical tools in all public relations courses in an effort to develop students' ethical…

  6. Public relations in Europe: A kaleidoscopic picture

    NARCIS (Netherlands)

    van Ruler, A.A.; Vercic, D.; Flodin, B.; Buetschi, G.

    2001-01-01

    Focuses on the Delphi research project, a part of the European Public Relations Body of Knowledge project, which questions the existence of a European authenticity of public relations. Description of the study design; Discussion on public relations as a professional management function; Conclusions.

  7. Public Relations Handbook for Vocational Educators.

    Science.gov (United States)

    South Carolina State Dept. of Education, Columbia. Office of Vocational Education.

    This guide is designed to help local school administrators establish a viable public relations program that will open and maintain an effective communication channel between the school and community. The handbook defines public relations, suggests procedures and helpful hints in establishing good public relations programs, and provides resources…

  8. Public Relations for Community/Junior Colleges.

    Science.gov (United States)

    Woodress, Fred A.

    This monograph is a practical manual on public relations (PR) for community and junior colleges, containing numerous suggestions and recommendations for establishing and operating an effective public relations effort while avoiding PR pitfalls. An overview of the history of public relations in academe, the rationale underlying today's PR programs…

  9. Review of Research on Environmental Public Relations

    Science.gov (United States)

    Grunig, James E.

    1977-01-01

    Reviews existing knowledge on the behavior of public relations practitioners in environmental problems, public concern and media coverage of pollution and deterioation of the natural environment. Available from: Public Relations Review, Ray Hiebert, Dean, College of Journalism, University of Maryland, College Park, MD 20742. (MH)

  10. Public Relations Ethics in Information Management

    Directory of Open Access Journals (Sweden)

    Hrvoje Jakopović

    2013-06-01

    Full Text Available Public relations is involved in all communication between an organization and the public. In the contemporary world, PR practitioners have become the facilitators of information. Information and communication technology (ICT have imposed new rules in the field of public relations. Communication strategy and information management have become crucial parts of modern public relations. People change their habits with regard to the consumption of traditional and new media. The challenges imposed by the development of information and communication technology are also related to understanding the new information society. For that reason information ethics deals with the ethical implications of dissemination, use, development and safety of information. Public relations follow new information and communication trends, and they need to build firm ethical principles for the age of information. The author examines the ethical implications of the framing concept in public relations.

  11. Public Relations: Roles, Entry Requirements and Professionalism

    Directory of Open Access Journals (Sweden)

    Kadek Dwi Cahaya Putra

    2013-12-01

    Full Text Available Abstract: This paper attempts to describe that there is a chance for non-Public Relations graduates to work as or at the Public Relations industry. Studies have shown that Public Relations practitioners are mostly from generalist background (not Public Relations and even come into the job by chance. A Public Relations is a very sociable person, possess a mix of functional, managerial and negotiating abilities as well as analytical and well-developed communication and understand people and human psychology. With working roles of Expert Prescriber, Communication Facilitator, Problem Solving Facilitator and Communication Technician, a Public Relations needs to be well prepared by learning foreign language, joining personality improvement course, developing networking and understanding computer and communication technology. Areas of where a Public relations works are in-house (organization/company, consultancy and freelance practitioner having various titles showing their main function in the organization such as public affairs, event manager, community relations manager, marketing communication executive, employee relations manager, corporate communications manager, media coordinator. As there is an increased challenge of Public Relations’s professionalism, a true practitioner is best prepared by educational institutions with lecturers having sound education and practice combined with extensive link-and -match research and industrial-practical placement for the graduates.

  12. PUBLIC RELATIONS AS AN INFORMATION PROCESS PHENOMENON

    Directory of Open Access Journals (Sweden)

    TKACH L. M.

    2016-06-01

    Full Text Available Formulation of the problem. If public relations as a phenomenon of information management are examined, we deal with the question of knowledge content and nature of relationship of PR with environment, ability to manage the perception and attitude of people to events in the environment; ensure priority of information over other resources. Goal. To investigate the concept of "public relations" of foreign and domestic experts; consider the typology of the public and the "laws" of public opinion; define the basic principles according to which relations with public should be built, and to identify PR activities as a kind of social communication. Conclusions. Public relations on the basis of advanced information and communication technologies create fundamentally new opportunities for information control and influence on public consciousness.

  13. Public Relations and Neo-institutional theory

    OpenAIRE

    Fredriksson, Magnus; Pallas, Josef; Wehmeier, Stefan

    2013-01-01

    This special section seeks to enrich research on the field by using neo-institutional theory to describe, explain and understand the activities, processes and dynamics of public relations. By this we open up for a wider understanding of public relations, its preconditions, its performances and its consequences for shaping the social. We argue that public relations could be analyzed as an institutionalized practice with certain set of governing mechanisms including taken-for-granted activities...

  14. Ethics problems and theories in public relations

    OpenAIRE

    Grunig, James E.

    2015-01-01

    Public relations professionals encounter ethical problems as individuals who make decisions about their professional lives. They also serve as ethical counselors to organizations, a role in which they help organizations behave in ethical, responsible, and sustainable ways. This introduction defines ethics and social responsibility and discusses the possibilities and obstacles that public relations professionals face in the role of ethical counselor. Seven research problems in public relations...

  15. Work Relations in Public Administration Institutiones

    OpenAIRE

    Anca Jarmila Guţă

    2007-01-01

    The paper presents the way work relations develop between public administration institution clerks, their relations with their superiors, the main subordination types of public administration clerks. The paper also dwells on the role played by the head of an institution belonging to public administration in establishing the most favorable work relations, the behaviour the subordinates should have with the institution head, the way a superior exerts his prerogative of making a decision and the...

  16. Public Relations: Roles, Entry Requirements and Professionalism

    National Research Council Canada - National Science Library

    Kadek Dwi Cahaya Putra

    2013-01-01

    .... With working roles of Expert Prescriber, Communication Facilitator, Problem Solving Facilitator and Communication Technician, a Public Relations needs to be well prepared by learning foreign language...

  17. Pension System Related Public Politics

    Directory of Open Access Journals (Sweden)

    LIVIU RADU

    2015-05-01

    Full Text Available This paper aims to find some answers regarding the long term sustainability of the pension system. Romania’s pension system originates from the invalidity insurances and pension system designed by the German cancellor Otto Eduard Leopold von Bismark in 1889. From a European perspective, Romania has to fill an obvious gap regarding the reformation of the national public pension system. International experience, particularly of the last 130 years, indicates that, in actuality, multiple pension systems have been put into function in most of the world’s countries and which are diferenciated by some elements (organizing and managing the system, defyning pension rights, method of forming the resources, the pension’s level rapported to the average income etc. and after the eficacity degree dependent on internal influences, social, economic and demographic environment, and last but not least by the political factor.

  18. Peran Strategis Public Relations di Perguruan Tinggi

    Directory of Open Access Journals (Sweden)

    Ike Devi Sulistyaningtyas

    2013-12-01

    Full Text Available Abstracts: Public Relations emphasizes in building and maintaining a relationship between an organization and its public. It is applied also for a higher education institution or university. Nowadays, public relations in higher education institution become an integral part of the management team. It must contribute to achieve organizational goals and demonstrate an organizational accountability identified by measurable result. Synergy and cooperation are the strategic way to reach good relationship and reputation.

  19. Public relations metrics: research and evaluation

    NARCIS (Netherlands)

    van Ruler, B.; Tkalac Verčič, A.; Verčič, D.

    2008-01-01

    Responding to the increasing need in academia and the public relations profession, this volume presents the current state of knowledge in public relations measurement and evaluation. The book brings together ideas and methods that can be used throughout the world, and scholars and practitioners from

  20. Transformative Learning Approaches for Public Relations Pedagogy

    Science.gov (United States)

    Motion, Judy; Burgess, Lois

    2014-01-01

    Public relations educators are frequently challenged by students' flawed perceptions of public relations. Two contrasting case studies are presented in this paper to illustrate how socially-oriented paradigms may be applied to a real-client project to deliver a transformative learning experience. A discourse-analytic approach is applied within the…

  1. Transformative Learning Approaches for Public Relations Pedagogy

    Science.gov (United States)

    Motion, Judy; Burgess, Lois

    2014-01-01

    Public relations educators are frequently challenged by students' flawed perceptions of public relations. Two contrasting case studies are presented in this paper to illustrate how socially-oriented paradigms may be applied to a real-client project to deliver a transformative learning experience. A discourse-analytic approach is applied within the…

  2. Selecting Channels for Institutional Public Relations.

    Science.gov (United States)

    Schwartz, Donald F.; Glynn, Carroll J.

    1989-01-01

    Examines communication decision-making in organizations by looking at the extent to which public relations executives have control over channel selection for the media mix in an overall public relations program. Shows a variety of structures and procedures for channel selection decisions in United States organizations. (SR)

  3. Political public relations in the European Union

    DEFF Research Database (Denmark)

    Valentini, Chiara

    2013-01-01

    This article examines the state of political public relations in the European Union by specifically focusing on reputation management and relationship management. Its arguments are based on a theoretical review of the literature of political public relations, reputation and relationship managemen...... to a political context. The nature of the analysis is exploratory rather than definitive, and specific investigations are needed to thoroughly explore and better theorize political reputation and relationship management in various political contexts.......This article examines the state of political public relations in the European Union by specifically focusing on reputation management and relationship management. Its arguments are based on a theoretical review of the literature of political public relations, reputation and relationship management......, and EU communication. The article suggests an in-depth examination of the nature of some of the EU’s major problems in political public relations, and contributes to a more nuanced understanding of the possibilities and limitations of applying reputation and relationship management constructs...

  4. Determining Semantically Related Significant Genes.

    Science.gov (United States)

    Taha, Kamal

    2014-01-01

    GO relation embodies some aspects of existence dependency. If GO term xis existence-dependent on GO term y, the presence of y implies the presence of x. Therefore, the genes annotated with the function of the GO term y are usually functionally and semantically related to the genes annotated with the function of the GO term x. A large number of gene set enrichment analysis methods have been developed in recent years for analyzing gene sets enrichment. However, most of these methods overlook the structural dependencies between GO terms in GO graph by not considering the concept of existence dependency. We propose in this paper a biological search engine called RSGSearch that identifies enriched sets of genes annotated with different functions using the concept of existence dependency. We observe that GO term xcannot be existence-dependent on GO term y, if x- and y- have the same specificity (biological characteristics). After encoding into a numeric format the contributions of GO terms annotating target genes to the semantics of their lowest common ancestors (LCAs), RSGSearch uses microarray experiment to identify the most significant LCA that annotates the result genes. We evaluated RSGSearch experimentally and compared it with five gene set enrichment systems. Results showed marked improvement.

  5. Hiring Criteria of Public Relations Employers.

    Science.gov (United States)

    Wilcox, Dennis L.

    A poll of 90 top-level public relations executives in the San Francisco Bay area generated 65 usable responses to a questionnaire about their hiring practices and about the skills, educational background, and practical experiences that they seek in job applicants. The data from the questionnaire show that the ideal applicant for a public relations…

  6. Public Relations for the School Librarian.

    Science.gov (United States)

    Boardman, Edna M.; And Others

    1991-01-01

    Includes seven articles that deal with public relations (PR) for school librarians. Highlights include image problems librarians face and suggestions for promoting more positive images; PR plans that focus on the past, present, and future; nontraditional ways that librarians can attract students and teachers; publicity techniques; and media center…

  7. Problem Struktural dalam Praktek Peran Manajerial Public Relations: Kasus Indonesia

    OpenAIRE

    Narayana Mahendra Prastya

    2016-01-01

    The ideal role for Public Relations is managerial role. The indicator for professional Public Relations is when they do the managerial role. In Indonesia, Public Relations find difficulties to do public relations managerial role. The lack of knowledge about public relations role --both in organization and public relations practitioner itself-- is the main factor. In addition, the public relations education in Indonesia is dominated by technical skill. In the other word, public relations pract...

  8. Analisis Framing dalam Riset Public Relations

    OpenAIRE

    NARAYANA MAHENDRA PRASTYA

    2016-01-01

    This paper aims to give description about how to use frame analysis in Public Relations (PR) research. The author use two framing models: Entman and Pan & Kosicki. The object is organization official statement about particular issue. Frame analysis method rarely used in Public Relations research. This methods commonly use in journalism study, to analyse the news in media. Meanwhile, the key word of framing is the social construction of reality. Organization can make social cons...

  9. Peran Public Relations dalam Komunikasi Organisasi

    Directory of Open Access Journals (Sweden)

    Aswad Ishak

    2012-01-01

    Full Text Available Organization is currently experiencing growth and remarkable development. An increasingly diverse public characters, both interal and external, require special handling in communicating to them. Communication activities of the organization is a strategic communications activities that need to be run by the organization. This communication activities involving management as important decision makers in the organization. Through public relations activities of the organization’s strategic communication can run well. Public relations must have the full support of management to be able to carry out the task.

  10. Creative communication in public relations activities

    Directory of Open Access Journals (Sweden)

    Dalibor Jakus

    2013-12-01

    Full Text Available This article discusses several approaches to new waves of public relations. Emphasis is given to the creative impulse since many public relations professionals are less familiar with it than other forms of communication. Five criteria are suggested for structuring creative communications: 1. learning how to be a good storyteller; 2. visual communication is the content that could increasingly build strong relationships with audiences; 3. the PR practitioner’s challenge is to evaluate what people are discussing and identify the recurring issues in their marketplace; 4. recognizing that local is new global; and 5. predicate that PR is constantly changing. People who work in public relations possess the skill of offering arguments that will convince the people themselves of something. However, these skills can be offered in traditional or creative forms of expression. If we define public relations as the management of an organization’s communication with its public, then we are referring to the traditional dimension of public relations, the basis and ultimate goal of which are to cultivate relationships with the participants of the process in order to obtain support and to build trust and reputation.

  11. Ethics and professionalism in public relations

    Directory of Open Access Journals (Sweden)

    Krstić Ana

    2009-01-01

    Full Text Available The subjects of this paper are ethics and professionalism, topics closely linked in contemporary theory, and especially in practice of public relations, whose significance is increasingly coming to the spotlight of experts from this area. Several definitions, classification, the historical development and principles of theories of ethics most frequently used in ethical decision-making within a business environment, have been presented in the first chapter in the endeavor to ascertain the concept of ethics. The next chapter concerns the duties a public relations expert must pay attention to while carrying out his or her activities. Those are: duty towards oneself, towards the organization, society and profession, within which, in the case of a conflict of interest, the duty towards society (so-called social responsibility, or professional duty, must prevail. The chapter that follows concerns ethical problems in the contemporary practice of public relations: the competence of practitioners, possible conflicts of interest and the very sensitive area of media relations. The chapter on models of ethical decision-making involves concrete experts' advice on decision making which are firmly based on ethical principles. Next section concerns professionalism and professional education in public relations. Recommendations concerning topics which should be included in the university education in this area are also presented. The focus is on the following: the absence of standards that would establish who can work in public relations and under which conditions; the lack of a specified educational minimum and expertise which a practitioner should possess; the need for practitioners to be the members of professional associations, as well as to adhere to a required ethical codex. Some of the most significant world public relations associations are mentioned and at the end, and a review of the state of public relations in Serbia is given.

  12. Analisis Framing dalam Riset Public Relations

    Directory of Open Access Journals (Sweden)

    NARAYANA MAHENDRA PRASTYA

    2016-12-01

    Full Text Available This paper aims to give description about how to use frame analysis in Public Relations (PR research. The author use two framing models: Entman and Pan & Kosicki. The object is organization official statement about particular issue. Frame analysis method rarely used in Public Relations research. This methods commonly use in journalism study, to analyse the news in media. Meanwhile, the key word of framing is the social construction of reality. Organization can make social construction of realty in their official statement. In acacemic term, frame analysis in PR research is useful to know how organization positioned themselves in particular situation. Other benefit is use to evaluat whether the organization frame is conformable with the public opinion or agenda setting media or not. In practical term, frame analysis give benefit for PR practitioner to create the message that can be undserstood by public, also give positive image for organization.

  13. Peran Public Relations dalam Komunikasi Organisasi

    OpenAIRE

    Aswad Ishak

    2012-01-01

    Organization is currently experiencing growth and remarkable development. An increasingly diverse public characters, both interal and external, require special handling in communicating to them. Communication activities of the organization is a strategic communications activities that need to be run by the organization. This communication activities involving management as important decision makers in the organization. Through public relations activities of the organization’s strategic commun...

  14. Effect of corporate culture on public relations activities interaction between public relations and corporate culture

    OpenAIRE

    DEMİRCİ, FETTAHOĞLU Sevgin

    2010-01-01

    Public relations units which were giving support to efforts to develop and expand a common corporate culture have evolved into units playing an effective role in decision-making mechanisms. Public relations experts should be familiar with and be capable of applying the components of corporate culture. The purpose of this paper is to emphasize the importance of public relations activities which is undeniably crucial for developing the concept of corporate culture and to expose its strengths. I...

  15. Using public relations for a dental practice.

    Science.gov (United States)

    Richards, D

    1998-07-01

    Public relations is a way of marketing a dental practice through the media and directly to potential patients without purchasing advertising time or space. Well-written press releases and follow-up phone calls targeted to the specific audience of various media outlets can result in stories that are worth more than purchased advertising. One key to successfully communicating to others through public relations is straightforward writing. The following article not only covers the variety of opportunities available to a dental practice through PR, it also serves as an excellent example of the style of writing that should be used for PR communications.

  16. Sport, public relations and social media

    OpenAIRE

    Boyle, Raymond; Haynes, Richard

    2014-01-01

    This chapter examines the disruptive nature of social media as it alters the relationship between sports journalism and public relations. It looks at some key examples and argues that while much is changing, some aspects of the relationship between the media and sports also remain constant.

  17. Principals' Perceptions of School Public Relations

    Science.gov (United States)

    Morris, Robert C.; Chan, Tak Cheung; Patterson, Judith

    2009-01-01

    This study was designed to investigate school principals' perceptions on school public relations in five areas: community demographics, parental involvement, internal and external communications, school council issues, and community resources. Findings indicated that principals' concerns were as follows: rapid population growth, change of…

  18. School Public Relations: Personnel Roles and Responsibilities

    Science.gov (United States)

    Norton, M. Scott

    2008-01-01

    This article emphasizes the paramount importance of the human resources function in the school system--specifically, in the implementation of an effective school public relations program and in the quality of leadership given by the administrators and the professional and classified staffs. The article submits that school administrators at every…

  19. The Library Public Relations Recipe Book.

    Science.gov (United States)

    Moran, Irene E., Ed.

    The 17 short pieces in this guide advise librarians how to enhance the profile of their organizations through increased interest in the media and more visible involvement in the community, and how to address budgeting, planning, and evaluating a public relations program. Fourteen rules of thumb for preparing and using news releases are described…

  20. School Public Relations: Personnel Roles and Responsibilities

    Science.gov (United States)

    Norton, M. Scott

    2008-01-01

    This article emphasizes the paramount importance of the human resources function in the school system--specifically, in the implementation of an effective school public relations program and in the quality of leadership given by the administrators and the professional and classified staffs. The article submits that school administrators at every…

  1. Plug into PR. NJLA Public Relations Handbook.

    Science.gov (United States)

    New Jersey Library Association, Trenton.

    A guide to using public relations techniques to promote both everyday services and special events at libraries, this handbook describes and suggests ways to use library displays; in-house printing; the local media, e.g., radio spots and cable television; library programs; marketing and promotion; and fundraising, including the formation of a…

  2. Standards for Educational Public Relations and Communications Professionals.

    Science.gov (United States)

    Chappelow, Marsha A.

    2003-01-01

    Describes National School Public Relations Association standards for school public relations and communications professionals and program. Includes reactions and comments about new Association standards from seven superintendents and four school public-relations professionals. (PKP)

  3. Standards for Educational Public Relations and Communications Professionals.

    Science.gov (United States)

    Chappelow, Marsha A.

    2003-01-01

    Describes National School Public Relations Association standards for school public relations and communications professionals and program. Includes reactions and comments about new Association standards from seven superintendents and four school public-relations professionals. (PKP)

  4. Public relations i et overkommunikeret samfund

    Directory of Open Access Journals (Sweden)

    Jesper Højbjerg Christensen

    1993-09-01

    Full Text Available Vi har aldrig før været så overfodret med kommunikation. Jesper Højbjerg Christensen, direktør for Advice Ledelses- og Kommuni- kationsrådgivning A/S, diskuterer i artiklen som praktiker med kom- munikationsreoretisk baggrund, hvordan det kan sikres, at man inden for kommunikations- og public relations-branchen ikke bare kommunikerer som propagandamaskiner - mere og mere - men hellere går i dialog og kommunikerer mindre, og bedre. Han peger på, at vi i fremtiden, bl.a. takket være sammenhængne mellem høj uddannelse og avanceret teknologi, får mulighed for at udfolde mere symmetriske kommunikationsformer og konsensus-funderet dialog. Som sit bidrag til at udrydde forvirringen om, hvad public relation egentlig er, opstiller han - uden større tiltro til, at man kan skabe en "teori" om PR - ud fra praksis fire forskellige måder at dyrke public relations på.

  5. What Cultural Values Influence American Public Relations Practitioners?

    Science.gov (United States)

    Vasquez, Gabriel M.; Taylor, Maureen

    1999-01-01

    Examines the role of culture as a key variable in public relations research and practice. Finds (1) American practitioners continue to practice one-way models of public relations; and (2) public relations practitioners who have collectivistic values tend to practice two-way models of public relations. Discusses implications for theory and…

  6. The Definition, Dimensions, and Domain of Public Relations.

    Science.gov (United States)

    Hutton, James G.

    1999-01-01

    Discusses how the field of public relations has left itself vulnerable to other fields that are making inroads into public relations' traditional domain, and to critics who are filling in their own definitions of public relations. Proposes a definition and a three-dimensional framework to compare competing philosophies of public relations and to…

  7. Political Communication: Contributions to the Study of Public Relations.

    Science.gov (United States)

    Stacks, Don W.

    Political communication has influenced greatly the study of modern public relations. The development of modern public relations can be traced back to the Ancients of Greece. The definition of "political communication" when applied to public relations is typically corporate in nature. That is, public relations defines the role of…

  8. Public Relations: A Comprehensive Bibliography; Articles and Books on Public Relations, Communication Theory, Public Opinion, and Propaganda, 1964-1972.

    Science.gov (United States)

    Bishop, Robert L., Comp.

    This bibliography lists and sometimes annotates approximately 4,000 books, articles, and speeches about or related to public relations. The book contains sections on such subjects as advertising, agriculture, automation, banking, books, business, chemical industry, computers, consumer and consumer relations, corporate image, ecology, education,…

  9. Public Relations between Occupation and Profession – Attempts at Regulating Public Relations

    Directory of Open Access Journals (Sweden)

    Božo Skoko

    2012-06-01

    Full Text Available This paper is concerned with the regulation and the professionalization of occupations in public relations. It analyzes the role of professional, national associations in the professionalization process, providing an overview of these organizations in various countries around the world. The authors identify countries with no regulation (for instance, Italy, countries with some legal regulations (for instance, Brazil and countries that have adopted self-regulation models (for instance, USA and South Africa. The authors point out the advantages and drawbacks of each regulation model and their impact on the development and professionalization of the occupation. Namely, in countries in which public relations are defined by law, public relations experts have guaranteed positions in society; however, they enjoy a negative public perception. In self-regulatory models, a significant number of experts are not covered by membership in organizations. Consequently, their behavior is not governed by any set of established professional obligations. Furthermore, countries with no clear professional regulation have enabled mass engagement in public relations; however, there are no criteria for professional advancement and affirmation. The issue of regulation in transition countries has shown itself to be a relatively unarticulated concept that can be expected to acquire greater definition with further professionalization of the occupation, a key role that must be played by professional associations.

  10. The Academic Preparation Recommended by Public Relations Employers.

    Science.gov (United States)

    Wakefield, Gay; Cottone, Laura Perkins

    Questionnaires were mailed to 261 agencies involved in public relations and publicity services, 56 agencies involved in advertising, and public relations directors of 183 corporations and other nonagency organizations in order to determine the knowledge and skill areas important to agency and organizational public relations employers. In an effort…

  11. Student-Created Public Relations for Gifted Education.

    Science.gov (United States)

    Bisland, Amy

    2003-01-01

    This article discusses the benefits of student participation in a gifted public relations campaign, including creating public support for gifted programming and developing leadership skills. Steps for developing a formal unit of instruction on public relations are described, along with ideas for public relations activities. (Contains references.)…

  12. Public Relations Handbook for Vocational Education in Large Cities.

    Science.gov (United States)

    Koble, Daniel E., Jr.; And Others

    Intended for use by urban vocational staff members who face public relations problems and need to facilitate the outreach process in their cities, this handbook contains guidelines for organizing the public. First, Sanford's definition of public relations is outlined, followed by an explanation of why vocational education needs public relations.…

  13. Public Relations Writing Needs Multi-Media Approach.

    Science.gov (United States)

    Harrison, S. L.

    1989-01-01

    Argues that the public relations and advertising disciplines are inextricably linked and should be related in a cohesive writing sequence. Emphasizes that beginning advertising and public relations students should develop their news writing skills. (MM)

  14. Interdiscursive collaboration in public relations contexts

    Directory of Open Access Journals (Sweden)

    Vijay K. Bhatia

    2013-04-01

    Full Text Available Interdiscursive collaborative construction of professional genres (Bhatia, 2004 & 2010; Bremner, 2006; Smart, 2006 within the framework of “communities of practice” (Lave & Wenger, 1991 can be viewed as a useful instrument for developing writing expertise to initiate novice writers into the conventions of corporate writing. Drawing on evidence from public relations (PR writing contexts in Hong Kong, the paper focuses on the dynamics of participation in collaborative PR practice and on the deconstruction of the collaborative process as evidenced in the deconstruction of various drafts (from brainstorming to the final product and through the perceptions of some of the key PR practitioners in the industry. The paper will have implications for our understanding of interdiscursivity in genre theory (Bhatia, 2010 and for the collaborative writing process within the academy as well as in the workplace.

  15. THE ROLE AND IMPORTANCE OF “PUBLIC INFORMATION” IN POLITICAL PUBLIC RELATIONS

    Directory of Open Access Journals (Sweden)

    Kazım Özkan ERTÜRK

    2015-04-01

    Full Text Available Public relations is the practice of managing a communication process that aims to build mutual goodwill and trust between organizations and their publics with the help of publicity, information and positive image building efforts. Public information is the public relations approach which aims for providing mutual goodwill and trust by sharing the organization-related information with target audience in complete openness and honesty. Public Information, firstly introduced by Ivy Ledbetter Lee in the United States of America during 1920’s, became prominent as a public relations model which provided an innovative viewpoint on commercial and organizational communication policies. In time, public information practices in public relations began to be utilized for building and maintaining political trust and support of target audience. In this study, application methods of public information activities as a political public relations action and their benefits provided to organization are outlined.

  16. A Disciplinary Perspective: The Internationalization of Australian Public Relations Education

    Science.gov (United States)

    Fitch, Kate

    2013-01-01

    This article investigates the internationalization of public relations education, by examining public relations education in Australia, its relation with the public relations industry, and its growth in response to international student- and market-led demand. The discussion highlights the tensions within what is essentially an education project…

  17. Sharing a Public Relations Program with a Department of Journalism.

    Science.gov (United States)

    Bradley, Bert E.

    This paper considers three issues related to the philosophical struggle between journalism and speech communication departments in developing a public relations curriculum. The three issues are as follows: (1) the definition of public relations, with an emphasis on persuasion; (2) the design of a public relations curriculum, using the one at…

  18. A Disciplinary Perspective: The Internationalization of Australian Public Relations Education

    Science.gov (United States)

    Fitch, Kate

    2013-01-01

    This article investigates the internationalization of public relations education, by examining public relations education in Australia, its relation with the public relations industry, and its growth in response to international student- and market-led demand. The discussion highlights the tensions within what is essentially an education project…

  19. Teaching International Public Relations: An Update Report among Educators

    Science.gov (United States)

    Mak, Angela Ka Ying

    2017-01-01

    Involvement in international and multicultural career-related practices is ever on the rise in a global economic and political society, especially in public relations. This article reported an update of examining the attributes of public relations educators and their institutions in teaching of international public relations (IPR) through an…

  20. The Role of Public Relations in the Institutionalization of Ethics.

    Science.gov (United States)

    Fitzpatrick, Kathy R.

    1996-01-01

    Examines the role and perceived value of public relations in institutional ethics initiatives. Surveys ethics officers in North American institutions. Finds that public relations professionals are not playing key roles in the institutionalization of ethics, and that public relations remains a relatively untapped resource in ethics programs. (PA)

  1. Contributions of public gardens to tree gene conservation

    Science.gov (United States)

    P.A. Allenstein

    2017-01-01

    American Public Gardens Association, founded in 1940, represents over 600 member gardens spanning North America and 24 countries. Its diverse membership includes botanic gardens, arboreta, and other public gardens which contribute to tree gene conservation. Some maintain ex situ collections nationally accredited through the Association’s Plant Collections Network, a 21...

  2. Integrating Public Relations with Advertising: An Exercise for Students in the College Public Relations Campaigns Course

    Science.gov (United States)

    Moody, Reginald Ford

    2012-01-01

    Today's public relations (PR) campaigns courses give students the opportunity to research, analyze, plan, and, in many cases, execute a campaign for a real client. Even so, today's campaigns courses may leave students with a weak understanding of how PR can best partner with other tools in the communication mix, namely advertising. Educators may…

  3. Integrating Public Relations with Advertising: An Exercise for Students in the College Public Relations Campaigns Course

    Science.gov (United States)

    Moody, Reginald Ford

    2012-01-01

    Today's public relations (PR) campaigns courses give students the opportunity to research, analyze, plan, and, in many cases, execute a campaign for a real client. Even so, today's campaigns courses may leave students with a weak understanding of how PR can best partner with other tools in the communication mix, namely advertising. Educators may…

  4. Reproduction-related genes in the pearl oyster genome.

    Science.gov (United States)

    Matsumoto, Toshie; Masaoka, Tetsuji; Fujiwara, Atsushi; Nakamura, Yoji; Satoh, Nori; Awaji, Masahiko

    2013-10-01

    Molluscan reproduction has been a target of biological research because of the various reproductive strategies that have evolved in this phylum. It has also been studied for the development of fisheries technologies, particularly aquaculture. Although fundamental processes of reproduction in other phyla, such as vertebrates and arthropods, have been well studied, information on the molecular mechanisms of molluscan reproduction remains limited. The recently released draft genome of the pearl oyster Pinctada fucata provides a novel and powerful platform for obtaining structural information on the genes and proteins involved in bivalve reproduction. In the present study, we analyzed the pearl oyster draft genome to screen reproduction-related genes. Analysis was mainly conducted for genes reported from other molluscs for encoding orthologs of reproduction-related proteins in other phyla. The gene search in the P. fucata gene models (version 1.1) and genome assembly (version 1.0) were performed using Genome Browser and BLAST software. The obtained gene models were then BLASTP searched against a public database to confirm the best-hit sequences. As a result, more than 40 gene models were identified with high accuracy to encode reproduction-related genes reported for P. fucata and other molluscs. These include vasa, nanos, doublesex- and mab-3-related transcription factor, 5-hydroxytryptamine (5-HT) receptors, vitellogenin, estrogen receptor, and others. The set of reproduction-related genes of P. fucata identified in the present study constitute a new tool for research on bivalve reproduction at the molecular level.

  5. 75 FR 54351 - Cell and Gene Therapy Clinical Trials in Pediatric Populations; Public Workshop

    Science.gov (United States)

    2010-09-07

    ... HUMAN SERVICES Food and Drug Administration Cell and Gene Therapy Clinical Trials in Pediatric... public workshop entitled ``Cell and Gene Therapy Clinical Trials in Pediatric Populations.'' The purpose... therapy clinical researchers, and other stakeholders regarding best practices related to cell and...

  6. Philippine Public Relations: An Industry and Practitioner Profile.

    Science.gov (United States)

    Panol, Zenaida Sarabia

    2000-01-01

    Provides a comprehensive look at public relations in the Philippines; traces how public relations evolved in this Southeast Asian country; and discusses the current status of the industry and its practitioners. (NH)

  7. Introduction to the Paradigm Struggle in Public Relations.

    Science.gov (United States)

    Botan, Carl

    1993-01-01

    Describes the ongoing state of change in the domain of public relations, with special attention to model shifts. Defines model struggles and discusses the emergence of international public relations along with other recent trends. (HB)

  8. PUBLIC RELATIONS AND ADVERTISING: TRENDS, CHALLENGES AND PERSPECTIVES

    National Research Council Canada - National Science Library

    Petrovici Amalia

    2015-01-01

      The multitude of the definitions associated with the concept of public relations, the semantic ambiguity of the term of advertising have generated, in the Romanian space, confusions related to public...

  9. Public Relations a komunikace ve zdravotnictví

    OpenAIRE

    Polanecká, Šárka

    2009-01-01

    The goal of theses is to introduce the theoretical knowledge in the field of Public Relations and subsequently on the basis of marketing research to map the situation of public relations management between hospitals in the Czech Republic.

  10. The Practices and Challenges of Public Relations within Two ...

    African Journals Online (AJOL)

    Prof

    descriptive data analysis of the practices and challenges of the public relations was .... The very important term and concept of the modern public relation is that it is viewed ... communication policy decisions and oversees their implementation.

  11. Challenging Assumptions of International Public Relations: When Government Is the Most Important Public.

    Science.gov (United States)

    Taylor, Maureen; Kent, Michael L.

    1999-01-01

    Explores assumptions underlying Malaysia's and the United States' public-relations practice. Finds many assumptions guiding Western theories and practices are not applicable to other countries. Examines the assumption that the practice of public relations targets a variety of key organizational publics. Advances international public-relations…

  12. On the definition of public relations: a European view

    NARCIS (Netherlands)

    van Ruler, A.A.; Vercic, D.; Buetschi, G.; Flodin, B.

    2001-01-01

    The article confronts a U.S.-based definition of public relations as relationship management with a European view that besides a relational, argues also for a reflective paradigm that is concerned with publics and the public sphere; not only with relational (which can in principle be private), but a

  13. Selling the Internet: A Cultural Studies Approach to Public Relations.

    Science.gov (United States)

    Mickey, Thomas J.

    1998-01-01

    Examines the ideology of Internet public relations. Takes a cultural studies approach to modern public relations, using public relations material as representation. Presents a case study of the MassNetworks Education Partnership, which was set up in 1996 to ensure that the Internet gets into the classroom. (PA)

  14. Bridging Schools and Community: Helpful Public Relations Guidelines for Principals.

    Science.gov (United States)

    Pennsylvania School Boards Association, New Cumberland.

    Public relations guidelines for school principals are offered in this handbook, with an emphasis on improving student achievement and internal and external communication. Six chapters discuss the principal's public relations role, internal communication, securing and maintaining community involvement, school publications, media relations, and…

  15. Intercultural Interpretations: Making Public Relations Education Culturally Relevant

    Science.gov (United States)

    Chia, Joy

    2009-01-01

    Public relations educators delivering courses to international students find that each cohort of students interprets and understands public relations theory and its application to practice according to their respective cultures. The premise of this paper is to reflect on some of the interpretations and expectations of public relations students…

  16. Reactions to the New Standards for School Public Relations Specialists.

    Science.gov (United States)

    Kowalski, Theodore J.

    2002-01-01

    Reactions by 10 individuals associated with the "Journal of School Public Relations" to new National School Public Relations Association standards for school public relations and communications professionals and programs. Includes general reactions, impact of the standards, possible ambiguity, adding or eliminating standards, and…

  17. Teaching the Introductory Public Relations Course: A Communication Perspective.

    Science.gov (United States)

    Measell, James S.

    Expressing a communication perspective on teaching public relations, this booklet is designed for instructors of public relations courses. The introduction to the booklet establishes the theoretical grounding of this investigation, namely, the mutual relationship between public relations and communication. The first section explicates the…

  18. Reactions to the New Standards for School Public Relations Specialists.

    Science.gov (United States)

    Kowalski, Theodore J.

    2002-01-01

    Reactions by 10 individuals associated with the "Journal of School Public Relations" to new National School Public Relations Association standards for school public relations and communications professionals and programs. Includes general reactions, impact of the standards, possible ambiguity, adding or eliminating standards, and influence on…

  19. On the definition of public relations: a European view

    NARCIS (Netherlands)

    van Ruler, A.A.; Vercic, D.; Buetschi, G.; Flodin, B.

    2001-01-01

    The article confronts a U.S.-based definition of public relations as relationship management with a European view that besides a relational, argues also for a reflective paradigm that is concerned with publics and the public sphere; not only with relational (which can in principle be private), but a

  20. Vaccinations: A public health triumph and a public relations tragedy.

    Science.gov (United States)

    Jacobson, Robert M

    2012-08-01

    Routine vaccination has been hailed as one of the top public health achievements of the last century. However, despite the reduced number of cases of and deaths from vaccine-preventable diseases such as pertussis and measles, outbreaks continue to occur as more parents fail to adequately vaccinate their children because of misinformation about immunizations. This article describes the challenges of making sure all children in the United States are fully immunized and what physicians need to know to effectively work with parents who may be hesitant to vaccinate their children.

  1. Using public relations to promote health: a framing analysis of public relations strategies among health associations.

    Science.gov (United States)

    Park, Hyojung; Reber, Bryan H

    2010-01-01

    This study explored health organizations' public relations efforts to frame health issues through their press releases. Content analysis of 316 press releases from three health organizations-the American Heart Association, the American Cancer Society, and the American Diabetes Association-revealed that they used the medical research frame most frequently and emphasized societal responsibility for health issues. There were differences, however, among the organizations regarding the main frames and health issues: the American Diabetes Association was more likely to focus on the issues related to social support and education, while the American Heart Association and the American Cancer Society were more likely to address medical research and scientific news. To demonstrate their initiatives for public health, all the organizations employed the social support/educational frame most frequently. Researchers and medical doctors frequently were quoted as trusted sources in the releases.

  2. DIFFERENT SIDES OF THE SAME COIN: MIXED VIEWS OF PUBLIC RELATIONS EDUCATORS AND PRACTITIONER ABOUT PUBLIC RELATIONS EDUCATION

    OpenAIRE

    BİR, Çisil Sohodol

    2010-01-01

    Public relations education is a topic of seemingly perpetual importance and interest for practitioners and educators alike In recent years, numerous researches have surveyed both practitioners and educators to identify appropriate ways to strengthen public relations education to prepare students for practitioner’s role. According to these research results public relations educators and practitioners disagree about the priorities they assign to qualities and goals of public relations education...

  3. DIFFERENT SIDES OF THE SAME COIN: MIXED VIEWS OF PUBLIC RELATIONS EDUCATORS AND PRACTITIONER ABOUT PUBLIC RELATIONS EDUCATION

    OpenAIRE

    BİR, Çisil Sohodol

    2010-01-01

    Public relations education is a topic of seemingly perpetual importance and interest for practitioners and educators alike In recent years, numerous researches have surveyed both practitioners and educators to identify appropriate ways to strengthen public relations education to prepare students for practitioner’s role. According to these research results public relations educators and practitioners disagree about the priorities they assign to qualities and goals of public relations education...

  4. State-related alterations of gene expression in bipolar disorder

    DEFF Research Database (Denmark)

    Munkholm, Klaus; Vinberg, Maj; Berk, Michael

    2012-01-01

    Munkholm K, Vinberg M, Berk M, Kessing LV. State-related alterations of gene expression in bipolar disorder: a systematic review. Bipolar Disord 2012: 14: 684-696. © 2012 The Authors. Journal compilation © 2012 John Wiley & Sons A/S. Objective:  Alterations in gene expression in bipolar disorder...... on comprehensive database searches for studies on gene expression in patients with bipolar disorder in specific mood states, was conducted. We searched Medline, Embase, PsycINFO, and The Cochrane Library, supplemented by manually searching reference lists from retrieved publications. Results:  A total of 17...

  5. Public relations and the radiation processing industry

    Science.gov (United States)

    Coates, T. Donna

    The world's uneasiness and mistrust regarding anything nuclear has heightened in recent years due to events such as Chernobyl and Three Mile Island. Opinion polls and attitude surveys document the public's growing concern about issues such as the depletion of the ozone layer, the resulting greenhouse effect and exposure of our planet to cosmic radiation. Ultimately, such research reveals an underlying fear regarding the unseen impacts of modern technology on the environment and on human health. These concerns have obvious implications for the radiation processing industry, whose technology is nuclear based and not easily understood by the public. We have already seen organized nuclear opponents mobilize public anxiety, fear and misunderstanding in order to oppose the installation of radiation processing facilities and applications such as food irradiation. These opponents will no doubt try to strengthen resistance to our technology in the future. Opponents will attempt to convince the public that the risks to public and personal health and safety outweigh the benefits of our technology. We in the industry must head off any tendency for the public to see us as the "enemy". Our challenge is to counter public uneasiness and misunderstanding by effectively communicating the human benefits of our technology. Clearly it is a challenge we cannot afford to ignore.

  6. Current Developments in Public Relations and a Review of their Implications on Public Relations Curriculum in Canada.

    Science.gov (United States)

    Wills, Sandra Judith Abiola

    Intended to review the recent professional developments in public relations as they are documented in the literature and to explore the implications of these developments for public relations education in Canada at the university level, this thesis is in six chapters, as follows: (1) Introduction; (2) Defining Public Relations; (3) Current Public…

  7. Tantangan Public Relation dalam Sektor Publik : Sebuah catatatan awal

    Directory of Open Access Journals (Sweden)

    I Gusti Ngurah Putra

    2015-12-01

    Full Text Available This paper aims at explaining the challenge that public relations faces in public sector organisations. This is an important topic due to the fact that public organisations in Indonesia in recent years have difficulty in gaining people's support. One of the main weaknesses of public relations practice in public sector is that they tend to apply press agentry model of public relations; a practice which tends to ignore the important of truth as the essence of information. This paper argues that in order to maintain sustainable support from the people, government has to apply appropriate public relations model. It also shows an example of how local governments in China practice appropriate model of public relations so that people' support can be obtained.

  8. PR for Pennies: Low-Cost Library Public Relations.

    Science.gov (United States)

    Baeckler, Virginia Van Wynen

    This manual is designed to demystify a number of public relations techniques for those who wish to start producing their own materials with a minimum of time and money. Chapters focus on public relations; the library stereotype; words, ideas, and pictures; offset printing; creative print distribution; exhibits and posters; public speaking; and the…

  9. The role of public relations activities in hospital choice.

    Science.gov (United States)

    Tengilimoglu, Dilaver; Yesiltas, Mehmet; Kisa, Adnan; Dziegielewski, Sophia F

    2007-01-01

    Public relations activities for all organizations can have an important effect on consumer decision-making when buying goods or services. This study examines the effect that public relations activities can have regarding consumer decisions and choice. To explore exemplify this relationship a questionnaire was given to 971 patients within public, university and private hospitals in Ankara, Turkey. Study results show that public relations activities were a crucial factor in determining consumer hospital choice. The majority of respondents reported that the behaviors and attitude of personnel as public relations activities that support the hospital's reputation within the public were the primary variables in hospital choice. Health care managers can use these findings to further understand how patients make informed choices related to usage of a health care facility and to develop and/or improve public relations activities.

  10. Cloning arbuscule-related genes from mycorrhizas

    DEFF Research Database (Denmark)

    Burleigh, Stephen

    2000-01-01

    Until recently little was known about the identity of the genes expressed in the arbuscules of mycorrhizas, due in part to problems associated with cloning genes from the tissues of an obligate symbiont. However, the combination of advanced molecular techniques, innovative use of the materials...... available and fortuitous cloning has resulted in the recent identification of a number of arbuscule-related genes. This article provides a brief summary of the genes involved in arbuscule development, function and regulation, and the techniques used to study them. Molecular techniques include differential...

  11. Influence of Public Relations and Reference Services on Academic ...

    African Journals Online (AJOL)

    Keywords: Academic Library, library services, Public relations, Reference Services ... reference services as the direct personal help given by librarian to a ... helps make management aware of public opinion and .... information centre. If local ...

  12. Social Media, Traditional Media and Marketing Communication of Public Relations

    DEFF Research Database (Denmark)

    Khajeheian, Datis; Mirahmadi, Fereshteh

    2015-01-01

    Public relations are undertaking more important role in the marketing communication and advertising. The present paper reports a survey conducted in three Iranian banks’ public relations departments to understand how they use different media in their marketing communications and other related...... functions. A classification of public relations functions including fourteen functions in three categories has taken as research framework and by using a questionnaire, eight media have been asked to rank for each function, includes Television, Radio, Newspaper, Magazine, Classified Ads, Internet Websites...

  13. Public Congestion Network Situations, and Related Games

    NARCIS (Netherlands)

    Kleppe, J.; Reijnierse, J.H.

    2007-01-01

    This paper analyzes congestion effects on network situations from a cooperative game theoretic perspective. In network situations players have to connect themselves to a source. Since we consider publicly available networks any group of players is allowed to use the entire network to establish their

  14. Woodrow Wilson's Public Relations: Wag the Hun.

    Science.gov (United States)

    Pinsdorf, Marion K.

    1999-01-01

    Considers how during World War I populations were mobilized, "taught" to hate and fight the evil enemy, responded emotionally to atrocities, even if invented or exaggerated. Discusses how George Creel, leader of the Committee of Public Information, used every means of communications available to conscript opinion, to control, centralize,…

  15. Gene ontology and KEGG enrichment analyses of genes related to age-related macular degeneration.

    Science.gov (United States)

    Zhang, Jian; Xing, ZhiHao; Ma, Mingming; Wang, Ning; Cai, Yu-Dong; Chen, Lei; Xu, Xun

    2014-01-01

    Identifying disease genes is one of the most important topics in biomedicine and may facilitate studies on the mechanisms underlying disease. Age-related macular degeneration (AMD) is a serious eye disease; it typically affects older adults and results in a loss of vision due to retina damage. In this study, we attempt to develop an effective method for distinguishing AMD-related genes. Gene ontology and KEGG enrichment analyses of known AMD-related genes were performed, and a classification system was established. In detail, each gene was encoded into a vector by extracting enrichment scores of the gene set, including it and its direct neighbors in STRING, and gene ontology terms or KEGG pathways. Then certain feature-selection methods, including minimum redundancy maximum relevance and incremental feature selection, were adopted to extract key features for the classification system. As a result, 720 GO terms and 11 KEGG pathways were deemed the most important factors for predicting AMD-related genes.

  16. PERKEMBANGAN TEKNOLOGI KOMUNIKASI DALAM MENUNJANG FUNGSI PERIKLANAN DAN PUBLIC RELATION

    Directory of Open Access Journals (Sweden)

    Nurul Candrasari

    2010-03-01

    Full Text Available Society has been flooded by advertised communication atmosphere for every product to be socialized and introduced to the public. However, there are problems arising from the consumer when the product being advertised is felt only one-sided communication, because in an advertised product consumers often encounter some problems in which they cannot consider them to be their choice. That is why at the present time the world of advertising does not seem to be a choice in marketing a product to consumers. Article presents the relationship among advertisement, public relation, and communication technology in five parts, those are age sequences from agriculture to conceptual era and its relation to advertisement and public relation, developing advertisement network and public relation using new technology, difference between advertisement and public relation, and communication technology ethic supporting advertisement and public relation.

  17. Public relations and journalism: truth, trust, transparency and integrity

    OpenAIRE

    Davies, Frank

    2008-01-01

    Truth, trust, integrity and reputation are key concepts for understanding the relationship between journalists and public relations practitioners. This the paper: first, considers the current debate on the inter-relationship between journalism and public relations; second distinguishes varieties of public relations and journalism; third, analyses the Editorial Intelligence controversy; fourth, deconstructs aspects of "truth" and "trust" in the context of that debate; fifth, considers why the ...

  18. Public Relations Manager Involvement in Strategic Issue Diagnosis.

    Science.gov (United States)

    Lauzen, Martha M.

    1995-01-01

    Reports on an exploratory study that seeks to build theoretical understanding of how public relations practitioner involvement in one type of strategic organizational decision making--strategic issue diagnosis--is related to shared values with top management, diagnosis accuracy, strategy pursued, and the power of the public relations function. (TB)

  19. High Touch: PR. Practical Approaches to Public Relations.

    Science.gov (United States)

    Keefe, Betty; And Others

    1986-01-01

    This article relates tried, tested, and successful public relations programs in use at school library media centers. A four-step process for developing a suitable public relations program (research, planning, action, and evaluation) and programs that focus on communicating with school staff, administrators, parents, and the community are…

  20. Public Relations as Scientific Branch of Information and Communication Sciences

    Directory of Open Access Journals (Sweden)

    Hrvoje Jakopović

    2012-06-01

    Full Text Available Given that the field of information and communication sciences is a young field in the social sciences, it is important to consider how technology impacts the development of this field. This is especially relevant when looking at the area of public relations. Amid changing technological developments public relations is constantly being redefined in this complex environment. This work focuses on the development of public relations as a branch of study in the field of information and communication sciences. I review the scientific methods used to evaluate the influence and effects of public relations, while discussing the different methodological approaches.

  1. Cloning and sequencing genes related to preeclampsia

    Institute of Scientific and Technical Information of China (English)

    SHI Juan-zi; LIU Yan-fang; YAO Yuan-qing; YAN Wei; ZHU Feng; ZHAO Zhong-liang

    2001-01-01

    To clone genes specifically expressed in the placenta of patients with preeclampsia, and to explain the mechanism in the etiopathology ofpreeclampsia. Methods: The placentae ofpreeclamptic and normotensive subjects with pregnancy were used as models, and the cDNA Library was constructed and 20 differentially expressed fragments were cloned after a new version of PCR-based subtractive hybridization. The false positive clones were identified by reverse dot blot analysis. With one of the obtained gene taken as the probe, the placentas of 10 normal pregnant women and 10 preeclamptic patients were studied by using dot hybridization methods. Results: Six false positive clones were identified by reverse dot blot, and the rest 14 clones were identified as preeclampsia-related genes. These clones were sequenced, and analyzed with BLAST analysis system. Eleven of 14 clones were genes already known, among which one belongs to necdin family; the rest 3 were identified as novel genes. These 3 genes were acknowledged by GenBank, with the accession numbers AF232216, AF232217, AF233648. The results of dot hybridization using necdin gene as probe were as follows: (1) There was this mRNA in the placental tissues of normal pregnancy as well as in that ofpreeclampsia.(2) The intensity of transcription of this mRNA in the placental tissues of preeclampsia increased significantly compared with that of the normal pregnancy (P<0.05). Conclusions: This study for the first time reported this group of genes, especially necdin-expressing gene, which are related to the etiopathology of preeclampsia. In addition, the overtranscription ofnecdin gene has been found in preeclampsia. It is helpful in further studies of the etiology ofpreeclampsia.

  2. The Gap between Professional and Research Agenda: A Content Analysis of "Public Relations Journal" and "Public Relations Review."

    Science.gov (United States)

    Broom, Glen M.; And Others

    A content analysis compared the professional and research agendas of "Public Relations Journal" and "Public Relations Review" for the years 1975-81. A sample of 121 articles from the former and 111 articles from the latter were analyzed, and the content of each was assigned to one of 10 categories related to the context,…

  3. Ethics of the profession of public relations--does the public relations affects on journalism in Croatia?

    Science.gov (United States)

    Tanta, Ivan; Lesinger, Gordana

    2013-09-01

    The UK's leading professional body for public relations "Chartered Institute of Public Relations" (CIPR) said that the public relations is about reputation--they are the result of what you do, what you say and what others say about you. Furthermore CIPR says that public relations are discipline whose objectives are safeguarding reputation, establishing understanding and pot pores, and the impact on the thinking and behavior of the public. Although the primary goal of public relations is to preserve and build a reputation, to tell the truth to a customer who has hired experts in this area, it seems that in its own way of development, public relations practitioners have stopped worrying about their reputation and the perception of the discipline within the public they address. All relevant professional bodies for public relations, including the Croatian Association for Public Relation (HUOJ), had set up codes of ethics and high standards according which the members and practitioners should be evaluated. Among other things stays that practitioner of public relations is required to check the reliability and accuracy of the data prior to their distribution and nurture honesty and accountability to the public interest. It seems that right this instruction of code of ethics has been often violated. In a public speech in Croatia, and therefore in the media, exist manipulation, propaganda, and all the techniques of spin, which practitioners of public relations are skillfully using in the daily transfer of information to the users and target groups. The aim of this paper is to determine what is the perception of the profession to the public. As in today's journalism increasingly present plume of public relations, we wish to comment on the part where journalism ends and begins PR and vice versa. In this paper, we analyze and compare codes of ethics ethics associations for public relations, as well as codes of ethics journalists' associations, in order to answer the question

  4. A Semiotic Approach to the Internal Functioning of Publics: Implications for Strategic Communication and Public Relations.

    Science.gov (United States)

    Botan, Carl H.; Soto, Francisco

    1998-01-01

    Challenges the prevailing view of publics as relative entities. Reviews the two primary schools of semiotics, Saussrean and Peircean, arguing for the utility of the latter. Concludes that a public can be best understood as an ongoing process of agreement upon an interpretation, and that the public may develop a more sophisticated, insightful…

  5. Approaches to organizing public relations functions in healthcare.

    Science.gov (United States)

    Guy, Bonnie; Williams, David R; Aldridge, Alicia; Roggenkamp, Susan D

    2007-01-01

    This article provides health care audiences with a framework for understanding different perspectives of the role and functions of public relations in healthcare organizations and the resultant alternatives for organizing and enacting public relations functions. Using an example of a current issue receiving much attention in US healthcare (improving rates of organ donation), the article provides examples of how these different perspectives influence public relations goals and objectives, definitions of 'public', activities undertaken, who undertakes them and where they fit into the organizational hierarchy.

  6. Public Relations Bibliography: Thirteenth Edition 1984.

    Science.gov (United States)

    Walker, Albert

    1985-01-01

    Includes titles from more than 180 periodicals published in 1984, with most of the literature continuing to center on communication, media relations, and writing techniques. Also includes books, theses, and dissertations. (PD)

  7. Public Relations Education at the Crossroad: Trend and Realities.

    OpenAIRE

    Jamilah Hj. Ahmad FIPR, PhD.; I Gusti Ngurah Putra, MA

    2013-01-01

    Abstract: This paper explores the issues of public relations academics credentials on teaching public relations at undergraduate level. Generally, most Asian universities look to the United States education system as the ideal model in developing their own curricula, and frequently invite American professors as visiting fellows to help set up their programmes. In addition, Asian universities, including those in Malaysia and Indonesia still harbour the view that the US offers the best public r...

  8. Public Relations Strategies and the Implementation of the ...

    African Journals Online (AJOL)

    ... Strategies and the Implementation of the Millennium Development Goals in ... sponsorship, community relations, information management, research, etc, ... harnessed public relations approaches in the quest for the attainment of the MDGs.

  9. Developing a Behavioral Paradigm for the Performance of Public Relations.

    Science.gov (United States)

    Sharpe, Melvin L.

    2000-01-01

    Provides and supports a definition of public relations as behavior with a mode explaining the difficulty of achieving each behavior and the cost to organizations when the behavior is not achieved. Draws from the literature on ethics, rhetorical theory, public relations management, case studies, and from observation and experience to support this…

  10. Crisis Communication Plans: Poor Predictors of Excellent Crisis Public Relations.

    Science.gov (United States)

    Marra, Francis J.

    1998-01-01

    Argues that newly developed theory in crisis public relations suggests a shift is necessary in the way practitioners view crises. Notes that the new paradigm defines excellent crisis public relations very differently from the literature of the past 20 years. (RS)

  11. A Context for Teaching Aging-Related Public Policy.

    Science.gov (United States)

    Brown, David K.

    1999-01-01

    Describes two points of view regarding age-related public programs (Medicaid, Medicare, Social Security): that of devolutionists who would curtail them and safety netters who maintain the government's role is indispensable. Uses Relative Deprivation theory as a framework for teaching public policy about aging. (SK)

  12. Enforcement Dilemma: Voluntary Nature of Public Relations Codes.

    Science.gov (United States)

    Wright, Donald K.

    1993-01-01

    Argues that, although valuable, ethical codes in public relations are unenforceable. Suggests that, with or without professional codes of conduct, most people who practice public relations will choose to be ethical because they believe in themselves and want others to respect them. (SR)

  13. Emotional Intelligence and Its Link to Public Relations Education

    Science.gov (United States)

    Howard, Timothy Lent

    2011-01-01

    The purpose of this study is to examine the ethics chapters in five introduction-to-public relations textbooks and the codes of ethics of four major public relations associations contained within those chapters to determine the prevalence of language that either uses the same terms Daniel Goleman employs for his 25 competencies of emotional…

  14. A public relations identity for the 2010s

    NARCIS (Netherlands)

    Ihlen, Ø.; Verhoeven, P.

    2012-01-01

    New voices are being heard and new questions are being asked within the field of public relations. However, in its present multifaceted state, public relations research is still struggling with recurring questions regarding academic and practical contributions. This position article presents some co

  15. The Impact of IMC on Advertising and Public Relations Education.

    Science.gov (United States)

    Griffin, W. Glenn; Pasadeos, Yorgo

    1998-01-01

    Surveys advertising and public relations faculty members with regard to IMC (Integrated Marketing Communications) and its impact on current curricula. Finds (1) areas of discontent with current course curricula; (2) evidence of "separate agendas" between advertising and public relations educators on this issue; and (3) evidence of a generation gap…

  16. Promoting Vocational Education. A Public Relations Handbook for Vocational Educators.

    Science.gov (United States)

    American Vocational Association, Arlington, VA.

    This handbook for vocational educators was developed as a tool to help them in their public relations efforts. Following a brief introduction, the content is presented in twelve sections. The first discusses the roles of various professionals and groups in vocational education. Section 2 covers planning a total public relations program and…

  17. Defining Public Relations: Toward a Theory of Science.

    Science.gov (United States)

    Van Slyke, Judy Kulstad

    Noting the lack of a widely accepted definition of public relations, this paper discusses several definitions that have been formulated and dismisses them as inadequate and fraught with understatement. It then suggests that a more appropriate and satisfactory approach to the problem might be to think of public relations as an immature and…

  18. On the Definition of Public Relations: A European View.

    Science.gov (United States)

    Vercic, Dejan; van Ruler, Betteke; Butschi, Gerhard; Flodin, Bertil

    2001-01-01

    Introduces the project on the European Public Relations Body of Knowledge (EBOK). Reviews proposals on the definition, dimensions, and domain of public relations. Confronts these with findings from EBOK. Presents ideas on how to bridge the differences. Proposes ideas for further investigation. (SG)

  19. Emotional Intelligence and Its Link to Public Relations Education

    Science.gov (United States)

    Howard, Timothy Lent

    2011-01-01

    The purpose of this study is to examine the ethics chapters in five introduction-to-public relations textbooks and the codes of ethics of four major public relations associations contained within those chapters to determine the prevalence of language that either uses the same terms Daniel Goleman employs for his 25 competencies of emotional…

  20. A public relations identity for the 2010s

    NARCIS (Netherlands)

    Ihlen, Ø.; Verhoeven, P.

    2012-01-01

    New voices are being heard and new questions are being asked within the field of public relations. However, in its present multifaceted state, public relations research is still struggling with recurring questions regarding academic and practical contributions. This position article presents some co

  1. Public Relations in Contemporary India: Current Demands and Strategy.

    Science.gov (United States)

    Singh, Raveena

    2000-01-01

    Discusses India's new direction and the persistent and insistent demand for public relations. Explains the strategic plan of the professional body in running the gauntlet in this new milieu and the pertinaciousness and urgency of the challenges ahead for public relations. (SC)

  2. Trends in Public Relations Roles: 1990-1995.

    Science.gov (United States)

    Toth, Elizabeth L.; Serini, Shirley A.; Wright, Donald K.; Emig, Arthur G.

    1998-01-01

    Reports trend data on the roles of national Public Relations Society of America members. Suggests that for this sample an agency role emerged in 1995 in addition to the manager and technician roles found in 1990. Indicates that public-relations people do an assortment of activities, and women seem to "do it all" for less money. (PA)

  3. Moral Objectivity, Jurgen Habermas's Discourse Ethics, and Public Relations.

    Science.gov (United States)

    Leeper, Roy V.

    1996-01-01

    States that while increasing attention is being paid by people in public relations to ethical theory, the predominant ethical perspective is still situational. Analyzes the applicability of the Discourse Ethics theory of Jurgen Habermas to public relations ethics. Concludes that Discourse Ethics holds the potential of a new, more objective…

  4. Public Relations Ethics and Communitarianism: A Preliminary Investigation.

    Science.gov (United States)

    Leeper, Kathie A.

    1996-01-01

    Presents a preliminary examination of communitarianism and its emphasis on community and responsibility as an ethical base for public relations. Suggests that the emphasis business currently places on quality, social responsibility, and stewardship may fit within a communitarian approach. Argues that a communitarian base to public relations may…

  5. Marketing and Public Relations in ARL Libraries. SPEC Kit 240.

    Science.gov (United States)

    Smykla, Evelyn Ortiz, Comp.

    1999-01-01

    This survey was conducted to delineate the growing relationship between marketing and public relations and library funding by identifying: (1) the extent to which North American research libraries have developed organized programs in the areas of marketing and public relations; (2) who holds positions in these areas; and (3) the impact these…

  6. Horizontal gene transfer in osmotrophs: playing with public goods.

    Science.gov (United States)

    Richards, Thomas A; Talbot, Nicholas J

    2013-10-01

    Osmotrophic microorganisms, such as fungi and oomycetes, feed by secreting depolymerizing enzymes to process complex food sources in the extracellular environment, and taking up the resulting simple sugars, micronutrients and amino acids. As a consequence of this lifestyle, osmotrophs engage in the acquisition and protection of public goods. In this Opinion article, we propose that horizontal gene transfer (HGT) has played a key part in shaping both the repertoire of proteins required for osmotrophy and the nature of public goods interactions in which eukaryotic microorganisms engage.

  7. The Global Society and Its Impact on Public Relations Theorizing

    DEFF Research Database (Denmark)

    Valentini, Chiara; Kruckeberg, Dean; Starck, Kenneth

    2016-01-01

    This article contributes to the discussion on societal changes and their impact on communication disciplines by focusing on public relations and its role in contemporary global society. The thesis is that public relations profession has been affected by contemporary societal changes that challenge...... the existing body of knowledge and its underpinning theories. To understand the role of public relations in the 21st Century global societies and pursue future public relations theorizing, the authors argue it is paramount to comprehend which factors at macro, meso, and micro levels lie beneath the substantial...... changes in today’s global society. The article presents and reflects on four major macro trends of contemporary global society and concludes with suggestions for future directions for public relations scholarship and practice that are rooted in the concept of community and the idea of being part...

  8. The Global Society and Its Impact on Public Relations Theorizing

    DEFF Research Database (Denmark)

    Valentini, Chiara; Kruckeberg, Dean; Starck, Kenneth

    2016-01-01

    This article contributes to the discussion on societal changes and their impact on communication disciplines by focusing on public relations and its role in contemporary global society. The thesis is that public relations profession has been affected by contemporary societal changes that challenge...... changes in today’s global society. The article presents and reflects on four major macro trends of contemporary global society and concludes with suggestions for future directions for public relations scholarship and practice that are rooted in the concept of community and the idea of being part...... the existing body of knowledge and its underpinning theories. To understand the role of public relations in the 21st Century global societies and pursue future public relations theorizing, the authors argue it is paramount to comprehend which factors at macro, meso, and micro levels lie beneath the substantial...

  9. Personalised Networks of Influence in Public Relations

    DEFF Research Database (Denmark)

    Valentini, Chiara

    2010-01-01

    of influence are also tested with Italian journalists to verify whether or not other communication-related professions consider important to have personalised networks of influence and whether or not this relevance is perceived similar to that of PR practitioners. The data of this study was gleaned from...

  10. Measuring Corporate Social Responsibility Perceptions in Public Relation

    Directory of Open Access Journals (Sweden)

    Ayse Banu Bicakci

    2011-04-01

    Full Text Available This paper focuses on the relationship between Corporate Social Responsibility and Public Relations. Public Relations plays a significant role in the process of developing the concept of corporate social responsibility (CSR, the fulfillment of those responsibilities, providing the effective communication and also it serves as a bridge connecting the organisation and the publics. To manage CSR policy and communication effectively, public perception of organisations’ social responsibility should be measured. Based on this idea employee perception of their organization’s social responsibility is measured, benefiting from four factors.

  11. A network view on Schizophrenia related genes

    Directory of Open Access Journals (Sweden)

    Sreedevi Chandrasekaran

    2012-03-01

    Full Text Available This study is a part of a project investigating the molecular determinants of neurological diseases. To account for the systemic nature of these diseases we proceeded from a well established list of 38 schizophrenia-related genes (Allen et al., 2008; Ross et al., 2006 and investigated their closest network environment. The created networks were compared to recently proposed list of 173 schizophrenia related genes (Sun et al., 2009. 115 genes were predicted as potentially related to schizophrenia and subjected to GSEA. The enriched groups of proteins included neuromodulators, neurotransmitters and lipid transport. Over 100 signaling pathways were found significantly involved, signal transduction emerging as the most highly significant biological process. Next, we analyzed two microarray expression datasets derived from olfactory mucosa biopsies of schizophrenic patients and postmortem brain tissue samples from SMRIDB. The systems biology analysis resulted in a number of other genes predicted to be potentially related to schizophrenia, as well as in additional information of interest for elucidating molecular mechanisms of schizophrenia.

  12. Radiosensitivity and cancer-related genes

    Energy Technology Data Exchange (ETDEWEB)

    Takahashi, Akihisa; Ohnishi, Takeo [Nara Medical Univ., Kashihara (Japan)

    1997-03-01

    The influence of several cancer-related genes, myc, fos, jun, ras, raf mos, cot, src, erbB, bcl-2, RB and p53, on radiosensitivity has been shown by tranfection studies. This review focuses on the functions of growth arrest, DNA repair and apoptosis regulated by these cancer-related genes. Resistance to apoptosis has emerged as a major category of radiation sensitivity. In the near future, it might be clear which of the cancer-related genes acts in an important role in apoptosis pathway after irradiation. In addition, there is no direct evidence in the activation of DNA repair during the cell cycle arrest. Therefore, identification of factors directly acting on radiation sensitivity will offer new strategies in cancer predictical assay using biopsied tumor specimens in radiotherapy. Further studies are must to be carried out for detection of common mutations in cancer-related genes for predictical assay and the potential for induction of apoptosis by radiotherapy and genetherapy. (author). 107 refs.

  13. The Double-Edged Sword of Legitimacy in Public Relations

    DEFF Research Database (Denmark)

    Merkelsen, Henrik

    2011-01-01

    Purpose – This paper seeks to clarify the various aspects of legitimacy in public relations in order to establish a better understanding of the limits of professionalization. Legitimacy has always been a central concept in public relations. In order to ensure a license to operate, the conduct...... of organizations needs to be perceived as legitimate by their stakeholders and the public in general. Public relations has since its conception as a modern profession been confronted with several issues concerning the profession's own legitimacy. The overall cause for these legitimacy problems is often ascribed...... to the immaturity of the profession and professionalization is generally regarded as an appropriate cure. Design/methodology/approach – Through theorization of the connection between legitimacy, power and professionalization the paper points to two important challenges to the professionalization of public relations...

  14. Sugarcane genes related to mitochondrial function

    Directory of Open Access Journals (Sweden)

    Fonseca Ghislaine V.

    2001-01-01

    Full Text Available Mitochondria function as metabolic powerhouses by generating energy through oxidative phosphorylation and have become the focus of renewed interest due to progress in understanding the subtleties of their biogenesis and the discovery of the important roles which these organelles play in senescence, cell death and the assembly of iron-sulfur (Fe/S centers. Using proteins from the yeast Saccharomyces cerevisiae, Homo sapiens and Arabidopsis thaliana we searched the sugarcane expressed sequence tag (SUCEST database for the presence of expressed sequence tags (ESTs with similarity to nuclear genes related to mitochondrial functions. Starting with 869 protein sequences, we searched for sugarcane EST counterparts to these proteins using the basic local alignment search tool TBLASTN similarity searching program run against 260,781 sugarcane ESTs contained in 81,223 clusters. We were able to recover 367 clusters likely to represent sugarcane orthologues of the corresponding genes from S. cerevisiae, H. sapiens and A. thaliana with E-value <= 10-10. Gene products belonging to all functional categories related to mitochondrial functions were found and this allowed us to produce an overview of the nuclear genes required for sugarcane mitochondrial biogenesis and function as well as providing a starting point for detailed analysis of sugarcane gene structure and physiology.

  15. Public Health Ethics Related Training for Public Health Workforce: An Emerging Need in the United States

    Directory of Open Access Journals (Sweden)

    A Kanekar

    2012-04-01

    Full Text Available Background: Ethics is a discipline, which primarily deals with what is moral and immoral behavior. Public Health Ethics is translation of ethical theories and concepts into practice to address complex multidimensional public health problems. The primary purpose of this paper was to conduct a narrative literature review-addressing role of ethics in developing curriculum in programs and schools of public health, ethics-related instruction in schools and programs of public health and the role of ethics in developing a competent public health workforce. Methods: An open search of various health databases including Google scholar and Ebscohost yielded 15 articles related to use of ethics in public health practice or public health training and the salient features were reported.  Results: Results indicated a variable amount of ethics' related training in schools and programs of public health along with public health practitioner training across the nation. Bioethics, medical ethics and public health ethics were found to be subspecialties' needing separate ethical frameworks to guide decision making.Conclusions: Ethics based curricular and non-curricular training for emerging public health professionals from schools and programs of public health in the United States is extremely essential.  In the current age of public health challenges faced in the United States and globally, to have an ethically untrained public health force is arguably, immoral and unethical and jeopardizes population health.  There is an urgent need to develop innovative ethic based curriculums in academia as well as finding effective means to translate these curricular competencies into public health practice.

  16. The evolution of public relations measurement and evaluation

    OpenAIRE

    Watson, Tom

    2012-01-01

    The measurement and evaluation of public relations effectiveness has long been a major professional and research issue. In the first half of the 20th century, there were two research methods applied, opinion polls and basic media analysis. These were used to plan campaigns and monitor progress of media relations activities. In the second half of the century, as the practices of public relations expanded, greater emphasis was given to media analysis but the evidence of many practitioner studie...

  17. Global health-related publications in otolaryngology are increasing.

    Science.gov (United States)

    Chambers, Kyle J; Creighton, Francis; Abdul-Aziz, Dunia; Cheney, Mack; Randolph, Gregory W

    2015-04-01

    Determine trends in global health-related publication in otolaryngology. A review of research databases. A search of publications available on PubMed and nine additional databases was undertaken reviewing two time periods 10 years apart for the timeframes 1998 to 2002 (early time period) and 2008 to 2012 (recent time period) using specific search terms to identify global health-related publications in otolaryngology. Publications were examined for region of origin, subspecialty, type of publication, and evidence of international collaboration. χ and t test analyses were used to identify trends. In the 1998 to 2002 time period, a total of 26 publications met inclusion criteria for the study, with a mean of 5.2 ± 2.8 publications per year. In the 2008 to 2012 time period, a total of 61 publications met inclusion criteria, with a mean of 12.3 ± 5.6 publications per year. The 235% increase in global health-related publications identified between the two study periods was statistically significant (P = .02). The absolute number of publications in which collaboration occurred between countries increased from three in the early time period to nine the recent time period. There has been a significant increase in the volume of global health-related publications in English language otolaryngology journals over the past decade, providing strong evidence of the increasing trend of global health as an academic pursuit within the field of otolaryngology. © 2014 The American Laryngological, Rhinological and Otological Society, Inc.

  18. Teaching the Public Relations Case Studies/Campaigns Class.

    Science.gov (United States)

    Cottone, Laura Perkins

    The public relations case studies/campaigns class entails teaching students how to die and then come back to life. As students must learn to take a critical look at complex public and social issues, teachers should create an environment in which the students feel comfortable with the process of psychological reconstruction. Students must be taught…

  19. 40 CFR 300.155 - Public information and community relations.

    Science.gov (United States)

    2010-07-01

    ... 40 Protection of Environment 27 2010-07-01 2010-07-01 false Public information and community...) SUPERFUND, EMERGENCY PLANNING, AND COMMUNITY RIGHT-TO-KNOW PROGRAMS NATIONAL OIL AND HAZARDOUS SUBSTANCES... community relations. (a) When an incident occurs, it is imperative to give the public prompt,...

  20. GENDER BIAS IN THE PUBLIC RELATIONS INDUSTRY IN MALAYSIA: COMPARING PUBLIC RELATIONS PRACTITIONERS’ JOB FUNCTIONS, INCOMES, AND CAREER PROSPECTS

    Directory of Open Access Journals (Sweden)

    Yesuselvi Manickam

    2016-12-01

    Full Text Available Today, there is an increase in women working outside their home to sustain themselves economically and socially, but the working experiences can be problematic for women when gender discrimination exists in the workplace. In the early 1960s, women were entering the public relations industry at a rate faster than their male counterparts, but gender bias was a sore issue in the industry. Numerous studies have been conducted on gender bias, and the findings indicate that female public relations practitioners receive unequal treatment in their organisation. For that reason, this study investigated whether gender bias exists in the public relations industry in Klang Valley, Malaysia, and if so, what the impact was on the practitioners’ work performance. The study used an in-depth interview with five public relations practitioners from public relations agencies and corporate companies. Feminist Standpoint Theory served as a framework for this study. Results revealed that in Malaysia, gender bias is not prevalent because of cultural diversity and company policies. The priorities of these public relations agencies and organisations favor employee’s performance and competence over gender. The results also indicated that public relations practitioners are treated fairly in areas of career prospects, job functions, and remuneration.

  1. Gene Ontology and KEGG Enrichment Analyses of Genes Related to Age-Related Macular Degeneration

    Directory of Open Access Journals (Sweden)

    Jian Zhang

    2014-01-01

    Full Text Available Identifying disease genes is one of the most important topics in biomedicine and may facilitate studies on the mechanisms underlying disease. Age-related macular degeneration (AMD is a serious eye disease; it typically affects older adults and results in a loss of vision due to retina damage. In this study, we attempt to develop an effective method for distinguishing AMD-related genes. Gene ontology and KEGG enrichment analyses of known AMD-related genes were performed, and a classification system was established. In detail, each gene was encoded into a vector by extracting enrichment scores of the gene set, including it and its direct neighbors in STRING, and gene ontology terms or KEGG pathways. Then certain feature-selection methods, including minimum redundancy maximum relevance and incremental feature selection, were adopted to extract key features for the classification system. As a result, 720 GO terms and 11 KEGG pathways were deemed the most important factors for predicting AMD-related genes.

  2. Public Relations and An Argument about Problems of New Media

    Directory of Open Access Journals (Sweden)

    Ebru Ozgen

    2011-03-01

    Full Text Available The study explores the advantages and disadvantages new media, i.e. the Internet, has brought to the Public Relations discipline and in doing so emphasizes that it is vital to consider these positive and negative effects.

  3. Selecting public relations personnel of hospitals by analytic network process.

    Science.gov (United States)

    Liao, Sen-Kuei; Chang, Kuei-Lun

    2009-01-01

    This study describes the use of analytic network process (ANP) in the Taiwanese hospital public relations personnel selection process. Starting with interviewing 48 practitioners and executives in north Taiwan, we collected selection criteria. Then, we retained the 12 critical criteria that were mentioned above 40 times by theses respondents, including: interpersonal skill, experience, negotiation, language, ability to follow orders, cognitive ability, adaptation to environment, adaptation to company, emotion, loyalty, attitude, and Response. Finally, we discussed with the 20 executives to take these important criteria into three perspectives to structure the hierarchy for hospital public relations personnel selection. After discussing with practitioners and executives, we find that selecting criteria are interrelated. The ANP, which incorporates interdependence relationships, is a new approach for multi-criteria decision-making. Thus, we apply ANP to select the most optimal public relations personnel of hospitals. An empirical study of public relations personnel selection problems in Taiwan hospitals is conducted to illustrate how the selection procedure works.

  4. School Related Factors as Predictors of Internal Efficiency of Public ...

    African Journals Online (AJOL)

    Nneka Umera-Okeke

    Key Words: School related factors, Internal Efficiency, Public University student,. South-West ... cycle as it will show the promotion rate, repetition rate and drop-out rate. Many ..... School-based variables and internal efficiency of colleges of.

  5. Transmedia marketing and re-invention of public relations

    Directory of Open Access Journals (Sweden)

    Jakus Dalibor

    2016-12-01

    Full Text Available Many concepts have been developed to describe the convergence of media, public relations and storytelling formats in contemporary media systems. This article presents a theoretical reflection on “transmedia storytelling” from a perspective of integration narrative in the context of the re-invention of public relations. The rapid evolution of digital media technology and the emergence of transmedia storytelling present foresight professionals with a powerful new approach for communicating about the future. A transmedia story unfolds across multiple media platforms with each new text making a distinctive and valuable contribution to the whole. Between other, this article also outlines some of the key principles and elements of transmedia storytelling in combination with modern public relations, in order to provide a basic framework that public relations practitioner can use when designing transmedia projects.

  6. Transmedia marketing and re-invention of public relations

    OpenAIRE

    Jakus Dalibor; Zubčić Krešimir

    2016-01-01

    Many concepts have been developed to describe the convergence of media, public relations and storytelling formats in contemporary media systems. This article presents a theoretical reflection on “transmedia storytelling” from a perspective of integration narrative in the context of the re-invention of public relations. The rapid evolution of digital media technology and the emergence of transmedia storytelling present foresight professionals with a powerful new approach for communicating abou...

  7. Evidence on the relation between public capital and government efficiency

    OpenAIRE

    Guedes de Oliveira, Francisca

    2010-01-01

    This paper intends to contribute to the literature by providing empirical evidence on the relation between public capital stock and government efficiency. We present some objective indicators fo government efficiency and explore the mentioned relation. we find a positive and significant relation between both variables that survives the introduction of controls and robustness checking.

  8. PERCEPTIONS ON THE RELATIONSHIP BETWEEN PUBLIC RELATIONS PRACTITIONERS AND JOURNALISTS

    Directory of Open Access Journals (Sweden)

    Halimahton Shaari

    2006-01-01

    Full Text Available This research examines perceptions on the relationship between public relations practitioners and journalists based on four categories of relationship: Satisfaction with contributions made to each other, interdependence, trust and ethical practices. A survey of 48 public relations practitioners and 63 journalists was conducted regarding their perceptions on each other’s profession. Public relations practitioners polled for this survey were from the various government and corporate organisations while the journalists were from the print and electronic media organisations and publishing houses. Generally, the survey indicates some differences and similarities in the perceptions of the two groups with public relations practitioners holding stronger perceptions than the journalists on the various aspects of their relationship. The data suggests that public relations practitioners believe more strongly that the information they provide to the journalists enables the latter to perform more satisfactorily compared to the journalists who think less strongly of the contribution made by the former. The public relations practitioners also seem to think that there is more of a symbiotic relationship between the two groups than the journalists.

  9. A STUDY OF SYMBOLIC RELATIONS IN PUBLIC TRANSPORT

    Directory of Open Access Journals (Sweden)

    ANDREI BALAN

    2011-04-01

    Full Text Available This paper presents an anthropological, exploratory study of the microsocial world of public transport. Our research focuses on the symbolic relations that are being established (verbally or nonverbally between urban transport travellers that do not know each other and the consequences these relations create. Modern urban configuration forces large numbers of individuals to share public space every day. When this space becomes restrictive, symbolic relations and interpersonal behaviors such as territoriality and personal space management become clearer. Due to overcrowding, public transport is the scene of one of the most restrictive public spaces in a city. The challenge was to observe and interpret daily, casual behaviors through a sociological and psychological scheme, following the methodological tradition established by Erving Goffman and the other symbolic interactionists. Finally, our study generates a number of hypotheses and explanatory models for common practices and behaviors in trams and metros regarded from a symbolic perspective.

  10. A STUDY OF SYMBOLIC RELATIONS IN PUBLIC TRANSPORT

    Directory of Open Access Journals (Sweden)

    Andrei B LAN

    2011-08-01

    Full Text Available This paper presents an anthropological, exploratory study of the microsocial world of public transport. Our research focuses on the symbolic relations that are being established (verbally or nonverbally between urban transport travellers that do not know each other and the consequences these relations create. Modern urban configuration forces large numbers of individuals to share public space every day. When this space becomes restrictive, symbolic relations and interpersonal behaviors such as territoriality and personal space management become clearer. Due to overcrowding, public transport is the scene of one of the most restrictive public spaces in a city. The challenge was to observe and interpret daily, casual behaviors through a sociological and psychological scheme, following the methodological tradition established by Erving Goffman and the other symbolic interactionists. Finally, our study generates a number of hypotheses and explanatory models for common practices and behaviors in trams and metros regarded from a symbolic perspective.

  11. Private public diplomacy. The end of public hegemony over international relations

    Directory of Open Access Journals (Sweden)

    Luis Melgar

    2014-09-01

    We could be witnessing a completely new model: a private public diplomacy that would be based on a sovereign states definitive withdrawal from their monopoly on international relations in favour of the private sector.

  12. Institutions of Civil Society Participating in Public Relations

    Directory of Open Access Journals (Sweden)

    Olga S. Belokrylova

    2016-12-01

    Full Text Available The degree of maturity of the civil society of a country is now seen as an important indicator of the development of a socially oriented market economy. The authors explore two forms of state and civil society relations - qualitative, characterized by the diffusion of a relationship of trust in society, and quantitative, in the system of public procurement corruption identifiable pace of localization. Institutional capacity development of civil society in public relations is the simultaneous modernization of the qualitative and quantitative scope of its relationship with the state. The paper presents the mechanism of transition to a partnership model relations between the state and civil society, the most important form of which is the realization of public control, rapid formal institutionalization which has provided detection and elimination of large-scale irregularities in public procurement. Its swift formal institutionalization provided by representatives of civil society to identify and eliminate large-scale irregularities in public procurement. The experience of NGO Fund "Sodeistvie - XXI vek" to identify "blind" purchases, is offered as a tool to improve the efficiency of public control conduct free training of potential public controlles by institutions engaged in training of civil officials for the course "Management of state and municipal procurement".

  13. Corporate Social Capital and Public Relations : Capital Accumulation by Social Relationship and Rethinking the Definition of Public Relations

    OpenAIRE

    北見, 幸一

    2009-01-01

    This paper discusses Corporate Social Capital and Public Relations. This paper overviewed the Social Capital studies, especially early studies in sociology field, proposed the framework to evaluate Social Capital in a capital. Social Capital has the merit to reduce transaction costs, and should be clearly positioned as a component of capital of corporation. Using the concept of the Corporate Social Capital, to rethink the definition of Public Relations, this paper proposed the following defin...

  14. GENDER BIAS IN THE PUBLIC RELATIONS INDUSTRY IN MALAYSIA: COMPARING PUBLIC RELATIONS PRACTITIONERS’ JOB FUNCTIONS, INCOMES, AND CAREER PROSPECTS

    OpenAIRE

    Yesuselvi Manickam; Tan Soon Chin; Suffian Hadi Ayub

    2016-01-01

    Today, there is an increase in women working outside their home to sustain themselves economically and socially, but the working experiences can be problematic for women when gender discrimination exists in the workplace. In the early 1960s, women were entering the public relations industry at a rate faster than their male counterparts, but gender bias was a sore issue in the industry. Numerous studies have been conducted on gender bias, and the findings indicate that female public relations ...

  15. Pengaruh Kepemimpinan Manajer Public Relations terhadap Kualitas Manajemen Public Relations dan Korelasinya dengan Efektivitas Sistem Komunikasi Perusahaan

    Directory of Open Access Journals (Sweden)

    Neni Yulianita

    2002-12-01

    Full Text Available The focus of this research was to study the personal skills and leadership functions of the public relations manager which is assumed will bear its influence on the quality of public relations management in order to enhance the effectiveness of the communication system of his organization. The approach used in this research was systems approach in the social-science context which is interlaced with interdicipliner approach from the psychology, communication, sociology,and management perspective. As for the method used was ""the Explanatory Survey Method"".  The research object was conducted in 19 BUMN in DKI Jakarta and West Java. Tocollect the data, the researcher used questionnaires, in depth interview, observation, and library study. The questionnaires were distributed to 85 respondents among Public Relations Officers (PRO and 96 respondents among corporate managers. To fullflll the research data, the researcher took in depth interview to 19 public relations manager from selected BUMN. The conclusion from the result of hypothesis using Path AnalySis-Statistical Test and ProductMoment Correlation Coefficient 'r' ofident that either the main hypothesis or subhypotheses proposed were accepted. The leadership (Viewed from the aspect of personal skills and leadership function of Public Relations Manager among BUMN significantly influenced the quality of Public Relations Management and the quality of PR Manajement had significantly correlation with the effectiveness of a corporate communication system.

  16. Strategi Public Relations dalam Mendukung Pemasaran Pembangkit Listrik Nasional (PLN

    Directory of Open Access Journals (Sweden)

    Novi Anggraeni

    2014-07-01

    Full Text Available Public relations is one of the elements that determine the viability of an organization positively. The purpose of the research; 1. Knowing the planning public relations strategies in support of marketing; 2. Knowing the kinds of public relations activities; 3. Knowing the packaging contents of the message of the communication media used; 4. Knowing the effect to be achieved; and 5. Knowing the obstacles faced. The method used descriptive qualitative. Results of the study are: 1. Judging from the background criteria for Public Relations of PT. PLN (Persero APJ Cirebon is formal education, job experience, appearance, skills, individual characteristics, and adaptation, credible communicator. 2. Kegiatan Public Relations to support the marketing of which the existence of a local radio talk show in Cirebon (Cirebon FM, a local television talk show in Cirebon (RCTV, cooperation in carrying out tasks related to corporate law. 3. Packaging persuasive message content, preparation of informative messages are intended to provide excitement and build consumer understanding. 4. The effect achieved a change in opinions, attitudes and behavior. 5. Barriers found limited use of communication media and the lack of communication superiors and subordinates

  17. Promotion Begins with PR. A Public Relations Guide.

    Science.gov (United States)

    Maine Association of Vocational Administrators.

    This manual was developed to help vocational teachers and administrators in Maine to promote vocational education using a variety of techniques and media. Practical guidelines are offered for: (1) developing a plan for promotion and public relations; (2) compiling the facts; (3) developing media relations; (4) using printed and broadcast…

  18. Teaching Culture: The Challenges and Opportunities of International Public Relations.

    Science.gov (United States)

    George, Amiso M.

    2003-01-01

    Focuses on the challenges and opportunities for international public relations practice. Looks at current United States-Arab relations issues in international crisis communication. Discusses those issues, especially the role of culture and media. Proposes strategies including a case study that teachers can use to help students become effective…

  19. Forholdet mellem public relations og marketing som ledelsesfunktioner

    Directory of Open Access Journals (Sweden)

    James E. Grunig

    1993-09-01

    Full Text Available I forsommeren 1993 tildelte Dansk Public Relations Forening årets PR- pris til mesterkommunikatøren Lars Larsen, Jysk Sengetøjslager/Larsen Rejser. I motiveringen hedder det, at Lars Larsen hædres for "en prisvær- dig Public Relations indsats, der kan motivere til en øget anvendelse af Public Relations i den danske forretningsverden". Blandt PR-foreningens medlemmer vakte pristildelingen en vis furore; et indlæg i foreningens blad PRspektiv invendte, at Lars Larsen driver "publicity" (dvs. et reklame- værktøj - "Præcis den slags PR, som vi i mange år har arbejdet på at distancere Public Relation-begrebet fra". Lars Larsen selv sagde, at han slet ikke skelner mellem Public Relations, PR og markedsføring. Et andet indlæg i bladet argumenterede for, at det ikke længere giver mening at adskille begreberne Public Relations og markedsføring, fordi grænsen mellem det offentlige og det private ude i virkeligheden er mere og mere flydende. James Grunigs artikel, der søger at afklare forholdet mellem PR og marketing teoretisk og praktisk, er derfor brændende aktuelt, ikke mindst for PR-fagets bestræbelser på at blive anerkendt som en respek- tabel profession. Den blev præsenteret som foredrag under Grunigs Dan- marksbesøg i marts 1993, er redigeret af Kim Schrøder og oversat fra engelsk af Kenja Henriksen.

  20. New image of psychiatry, mass media impact and public relations.

    Science.gov (United States)

    Jakovljević, Miro; Tomić, Zoran; Maslov, Boris; Skoko, Iko

    2010-06-01

    The mass media has a powerful impact on public attitudes about mental health and psychiatry. The question of identity of psychiatry as a medical profession as well as of the future of psychiatry has been the subject of much controversial discussion. Psychiatry today has the historical opportunity to shape the future of mental health care, medicine and society. It has gained in scientific and professional status by the tremendous increase of knowledge and treatment skills. Psychiatry should build up new transdisciplinary and integrative image of a specialized profession, promote it and make it public. Good public relations are very important for the future of psychiatry.

  1. Comparative genomics of free-living Gammaproteobacteria: pathogenesis-related genes or interaction-related genes?

    Science.gov (United States)

    Vázquez-Rosas-Landa, Mirna; Ponce-Soto, Gabriel Yaxal; Eguiarte, Luis E; Souza, V

    2017-07-31

    Bacteria have numerous strategies to interact with themselves and with their environment, but genes associated with these interactions are usually cataloged as pathogenic. To understand the role that these genes have not only in pathogenesis but also in bacterial interactions, we compared the genomes of eight bacteria from human-impacted environments with those of free-living bacteria from the Cuatro Ciénegas Basin (CCB), a relatively pristine oligotrophic site. Fifty-one genomes from CCB bacteria, including Pseudomonas, Vibrio, Photobacterium and Aeromonas, were analyzed. We found that the CCB strains had several virulence-related genes, 15 of which were common to all strains and were related to flagella and chemotaxis. We also identified the presence of Type III and VI secretion systems, which leads us to propose that these systems play an important role in interactions among bacterial communities beyond pathogenesis. None of the CCB strains had pathogenicity islands, despite having genes associated with antibiotics. Integrons were rare, while CRISPR elements were common. The idea that pathogenicity-related genes in many cases form part of a wider strategy used by bacteria to interact with other organisms could help us to understand the role of pathogenicity-related elements in an ecological and evolutionary framework leading toward a more inclusive One Health concept. © FEMS 2017. All rights reserved. For permissions, please e-mail: journals.permissions@oup.com.

  2. Peer relations, adolescent behavior, and public health research and practice.

    Science.gov (United States)

    Crosnoe, Robert; McNeely, Clea

    2008-01-01

    Peer relations are central to adolescent life and, therefore, are crucial to understanding adolescents' engagement in various behaviors. In recent years, public health research has increasingly devoted attention to the implications of peer relations for the kinds of adolescent behaviors that have a direct impact on health. This article advocates for a continuation of this trend. With this aim, we highlight key themes in the rich literature on the general developmental significance of adolescent-peer relations, provide an overview of how these themes have been incorporated into public health research and practice, and suggest future avenues for peer-focused public health research that can inform adolescent health promotion in the United States.

  3. Branding your medical practice with effective public relations.

    Science.gov (United States)

    Trent, Nancy

    2009-01-01

    Whether you think of it as your image, your standing in the community, or your reputation, your medical practice is also a brand. While many organizations, companies, products, and services are known for specific attributes that make them stand out from competitors, most use a combination of marketing disciplines to communicate who and what they are to their customers, consumers, and patients. Public relations is often considered the most powerful, cost-effective, and efficacious of the marketing disciplines, surpassing advertising, promotion, and direct mail in molding and developing brands. Your practice can benefit from a well-crafted branding public relations program.

  4. Effectively selling astronomy to the public -- fusing lessons learned from education, entertainment, advertising and public relations

    Science.gov (United States)

    Pallone, Arthur; Day, Jacque

    2010-03-01

    A great celestial story is only as effective as the teller of the tale. With passion and knowledge at the helm, we must search for ways to pass on enthusiasm to others while conveying sound science. Based on our experiences, we present an integrated approach -- one that borrows elements from education, entertainment, advertising, and public relations -- to choose an event, hook and keep the public's attention while making them want more, and provide some tips for increasing media presence.

  5. International Public Relations in the EU: Development Cooperation Public Opinion and Public Policies

    Directory of Open Access Journals (Sweden)

    Victor Negrescu

    2011-05-01

    Full Text Available In the context of the growing importance of the cooperation for development in the European Union and the appearance of a common growing public opinion agreement supporting this kind of initiatives, it is necessary to understand if we can talk today about a true common European consensus. Still covered on intergovernmental level and considered to be a part of the national foreign policies, EU development aid is still far from reaching the maximum of its efficiency. In this paper we try to introduce a new evaluation method of the cooperation for development policies and interpretation of the degree of communitarisation of the national policies that will enable us to appreciate the stages that have to be completed by the member countries but also by the EU to realize a completely uniform European assistance strategy and of the activities, so necessary for raising the efficiency of the funds allocated by the EU, but also in the perspective of achieving the Millennium Development Goals.

  6. Content and Citation Analyses of "Public Relations Review."

    Science.gov (United States)

    Morton, Linda P.; Lin, Li-Yun

    1995-01-01

    Analyzes 161 cited and 177 uncited articles published in "Public Relations Review" (1975-93) to determine if 3 independent variables--research methods, type of statistics, and topics--influenced whether or not articles were cited in other research articles. Finds significant differences between quantitative and qualitative research methods but not…

  7. The Effects of Public Relations Messages about Corporate Social Responsibility.

    Science.gov (United States)

    Reeves, Byron; Ferguson-Dethorne, Mary Ann

    To determine whether public relations messages generated from three different corporate social responsibility philosophies would have different effects on attitudes and behavioral intentions toward a corporation, 147 college students participated in an experiment. The three social responsibility philosophies were defined as: a "profit" concept,…

  8. Community College Journalism Professors Should Underscore Public Relations.

    Science.gov (United States)

    Martinson, David L.

    1993-01-01

    Examines the importance of including instruction in public relations (PR) in journalism curricula. Discusses common misconceptions regarding PR, the evolution of the field, and the social science aspects and ultimate goals of PR. Indicates that it is important to provide students with a balanced introduction to PR. (MAB)

  9. Teaching Teamwork to Public Relations Students: Does It Matter?

    Science.gov (United States)

    Baker-Schena, Lori

    2011-01-01

    Purpose: The first purpose of this study was to determine the extent to which students in university capstone public relations classes who receive teamwork training demonstrate effective team behaviors, produce quality work, experience satisfaction in the teamwork process, and engender client satisfaction. The second purpose was to determine the…

  10. Broadening Research on Communication and School Public Relations

    Science.gov (United States)

    Kowalski, Theodore J.

    2005-01-01

    Effective communication and public relations are recognized as core competencies for school administration as evidenced by national standards guiding preparation and licensing in most states. Even so, surprisingly little research has been conducted by doctoral students and professors on these two subjects. This article presents a case for…

  11. A first look for parameters of public relations in Europe

    NARCIS (Netherlands)

    van Ruler, A.A.; Vercic, D.; Buetschi, G.; Flodin, B.

    2004-01-01

    Teaching of public relations in Europe is largely U.S. oriented. A study has been conducted to determine whether this also applies to the practical and academic approaches in this area. A Delphi panel, consisting of experts in research, education, or both from countries in Europe, identified four ch

  12. Teaching Teamwork to Public Relations Students: Does It Matter?

    Science.gov (United States)

    Baker-Schena, Lori

    2011-01-01

    Purpose: The first purpose of this study was to determine the extent to which students in university capstone public relations classes who receive teamwork training demonstrate effective team behaviors, produce quality work, experience satisfaction in the teamwork process, and engender client satisfaction. The second purpose was to determine the…

  13. Digital Public Relations: E-Marketing's Big Secret

    Science.gov (United States)

    Gifford, Janet

    2010-01-01

    Online programs and courses are established presences in higher education, and so are processes such as online registration. Prospective students routinely turn to the web for information to help them decide on the most appropriate programs for their situation. Digital public relations (digital PR) is rapidly becoming one of the cornerstones of an…

  14. Crisis Communication and Management: Surviving a Public Relations Crisis

    Science.gov (United States)

    Eramo, Eric M.

    2009-01-01

    Crisis management, or crisis communication, is never a good thing for a business to experience. It is, however, a public relations' professional moment to shine and put their honed skills to good use. A good crisis management plan is not only action during the crisis but preparation and reflection. Hiring a PR firm that deals with crisis…

  15. Community College Journalism Professors Should Underscore Public Relations.

    Science.gov (United States)

    Martinson, David L.

    1993-01-01

    Examines the importance of including instruction in public relations (PR) in journalism curricula. Discusses common misconceptions regarding PR, the evolution of the field, and the social science aspects and ultimate goals of PR. Indicates that it is important to provide students with a balanced introduction to PR. (MAB)

  16. Evaluating Internal Public Relations Using the Critical Incident Technique

    NARCIS (Netherlands)

    Koning, K.H.; Jong, de M.D.T.; Vuuren, van H.A.

    2015-01-01

    Although the critical incident technique (CIT) is one of the current methods in communication audits, little is known about the way it works. The validity of the CIT in the context of internal public relations depends on 3 assumptions: that participants can describe discrete communication events, th

  17. Evaluating internal public relations using the critical incident technique

    NARCIS (Netherlands)

    Koning, K.H.; de Jong, Menno D.T.; van Vuuren, Hubrecht A.

    2015-01-01

    Although the critical incident technique (CIT) is one of the current methods in communication audits, little is known about the way it works. The validity of the CIT in the context of internal public relations depends on 3 assumptions: that participants can describe discrete communication events,

  18. A first look for parameters of public relations in Europe

    NARCIS (Netherlands)

    van Ruler, A.A.; Vercic, D.; Buetschi, G.; Flodin, B.

    2004-01-01

    Teaching of public relations in Europe is largely U.S. oriented. A study has been conducted to determine whether this also applies to the practical and academic approaches in this area. A Delphi panel, consisting of experts in research, education, or both from countries in Europe, identified four ch

  19. School Public Relations: Communicating to the Community. Fastback 182.

    Science.gov (United States)

    Kinder, J. A.

    To help school administrators, this handbook suggests guidelines for establishing a school public relations (PR) program and offers techniques used by schools to communicate with the community. The introductory section stresses the need for school PR, given recent political, financial, and demographic changes. The second section outlines a master…

  20. Using High School Sports as a Positive Public Relations Tool.

    Science.gov (United States)

    Begel, Dave

    1990-01-01

    As the experience of a Wisconsin high school shows, high school sports may be used as a positive public relations tool. Rules include keeping it clean, tying sports to education, remembering to feature girls' sports, considering alternative media, and avoiding the cult of the personality. (MLH)

  1. PR: The State of Public Relations in Academic Libraries.

    Science.gov (United States)

    Ford, Vikki

    1985-01-01

    Presents results of survey of 48 academic library directors on use and effectiveness of public relations (PR) programs (planned PR programs administered by one person, coordinated PR programs, favored channels of communication, importance of academic library PR). Recommendations based on survey results and review of literature are offered. (22…

  2. A Balanced Scorecard Approach to Public Relations Management Assessment.

    Science.gov (United States)

    Fleisher, Craig S.; Mahaffy, Darren

    1997-01-01

    Describes a new managerial approach to assessing public relations/communications (PR/C) performance using a "balanced scorecard." Reviews the current state of PR/C management assessment; illustrates the balanced scorecard framework; highlights its strengths and weaknesses; describes the process of applying the scorecard to PR/C units;…

  3. The Effects of Public Relations Messages about Corporate Social Responsibility.

    Science.gov (United States)

    Reeves, Byron; Ferguson-Dethorne, Mary Ann

    To determine whether public relations messages generated from three different corporate social responsibility philosophies would have different effects on attitudes and behavioral intentions toward a corporation, 147 college students participated in an experiment. The three social responsibility philosophies were defined as: a "profit" concept,…

  4. TRANSFORMATION OF THE INTERACTION OF PUBLIC RELATIONS AND PUBLIC DIPLOMACY WITH AN AUDIENCE

    Directory of Open Access Journals (Sweden)

    Natalia Aleksandrovna Kontsevaya

    2015-01-01

    Full Text Available The article considers the phenomenon of transformation of the interaction of public relations and public diplomacy with an audience. Since 1980-s, experts have noted strengthening of the role of public in the communication process of PR and Public Diplomacy. Analysis of the work in this direction has revealed changes in the communication world order, due to several factors, which caused the transformation. These factors are: globalization of society (active tourism, developing from the end of the ХХ century, communication without geographical boundaries allowing people to send and receive information outside the country, technological development (penetration of Internet, in particular social networks, in the communication process and changed attitude of the audience to information (also due to the widespread use of social networks, allowing open access to personal information for strangers. Experts evaluate positively the changes in public relations and public diplomacy that have occurred under the influence of transformation of their interaction with the audience. The analysis made in the article is based on the works of renowned experts in this field.

  5. Malaysian public perception towards nuclear power energy-related issues

    Science.gov (United States)

    Misnon, Fauzan Amin; Hu, Yeoh Siong; Rahman, Irman Abd.; Yasir, Muhamad Samudi

    2017-01-01

    Malaysia had considered nuclear energy as an option for future electricity generation during the 9th Malaysia Development Plan. Since 2009, Malaysia had implemented a number of important preparatory steps towards this goal, including the establishment of Nuclear Power Corporation of Malaysia (MNPC) as first Nuclear Energy Programme Implementing Organization (NEPIO) in Malaysia. In light of the establishment of MNPC, the National Nuclear Policy was formulated in 2010 and a new comprehensive nuclear law to replace the existing Atomic Energy Licensing Act (Act 304) is currently in the pipeline. Internationally, public acceptance is generally used to gauge the acceptance of nuclear energy by the public whenever a government decides to engage in nuclear energy. A public survey was conducted in between 14 March 2016 to 10 May 2016 focusing on the Malaysian public acceptance and perception towards the implementation of nuclear energy in Malaysia. The methodology of this research was aim on finding an overview of the general knowledge, public-relation recommendation, perception and acceptance of Malaysian towards the nuclear power development program. The combination of information gathered from this study can be interpreted as an indication of the complexity surrounding the development of nuclear energy and its relationship with the unique background of Malaysian demography. This paper will focus mainly on energy-related section in the survey in comparison with nuclear energy.

  6. Authors' opinions on publication in relation to annual performance assessment

    Directory of Open Access Journals (Sweden)

    Hemmelgarn Brenda R

    2010-03-01

    Full Text Available Abstract Background In the past 50 years there has been a substantial increase in the volume of published research and in the number of authors per scientific publication. There is also significant pressure exerted on researchers to produce publications. Thus, the purpose of this study was to survey corresponding authors in published medical journals to determine their opinion on publication impact in relation to performance review and promotion. Methods Cross-sectional survey of corresponding authors of original research articles published in June 2007 among 72 medical journals. Measurement outcomes included the number of publications, number of authors, authorship order and journal impact factor in relation to performance review and promotion. Results Of 687 surveys, 478 were analyzed (response rate 69.6%. Corresponding authors self-reported that number of publications (78.7%, journal impact factor (67.8% and being the first author (75.9% were most influential for their annual performance review and assessment. Only 17.6% of authors reported that the number of authors on a manuscript was important criteria for performance review and assessment. A higher percentage of Asian authors reported that the number of authors was key to performance review and promotion (41.4% versus 7.8 to 22.2%. compared to authors from other countries. Conclusions The number of publications, authorship order and journal impact factor were important factors for performance reviews and promotion at academic and non-academic institutes. The number of authors was not identified as important criteria. These factors may be contributing to the increase in the number of authors per publication.

  7. Perception of Journalists on the Role of Public Relations

    Directory of Open Access Journals (Sweden)

    Nicoleta Grasu

    2014-12-01

    Full Text Available The relations with the media are the main activity performed by the public relations specialists for maintaining a positive image of the organization they represent. This relation between public relations and journalists can become, sometimes, a conflicting one, but both of them admit that they need each other. On the on hand, communication specialists try to satisfy journalists‟ information needs, and on the other hand, the journalists satisfy PR-ists needs to put in a favorable light the organization they represent. In this study we intend to identify the opinion of journalists on public relations and spokesperson in relation to the work of the journalist and also to identify the reasons of journalists for not trust the profession of media relationist. The questionnaire was applied in the range 1 to 20 March 2014. The sampling was non-probabilistic one, the only criterion for selection of respondents being the status of journalist. The questionnaire answered 50 journalists from central and local press. In terms of the positions held by the respondents, the sample is as follows: 12% are director, 24% have editor function, 14% are editors and 34% are reporters.

  8. Identification of trends in scientific publications related to genetic polymorphisms in gestational diabetes mellitus.

    Science.gov (United States)

    Gomes, J S; Minasi, L B; da Cruz, A D; Rodrigues, F M

    2016-05-09

    Gestational diabetes is a genetic multifactorial systemic disease that has been extensively studied. Consequently, there is a large volume of scientific literature pertaining to genes associated with gestational diabetes. The aim of this study was to characterize the main trends in scientific publications focusing on the associations between genetic polymorphisms and gestational diabetes mellitus (GDM). The related articles were extracted from Scopus using the key words "genetic polymorphism" and "gestational diabetes mellitus"; the collected data focused on various fields (medical, biochemical, etc.) and included papers published within December 2013. One hundred and eighty-three relevant articles published between 1987 and 2013 were identified; we observed a significantly increasing trend in the number of publications pertaining to GDM. A majority of the articles focused on the medical (59.9%), biochemical, and genetics and molecular biological (29.6%) aspects of the disease. The genes coding for transcription factor 7-like 2 and glucokinase (TCF7L2, 29% and GCK, 28%) were predominantly studied and reported. This study helped quantify the growth in research pertaining to GDM; researchers from the USA have published a majority of the publications related to GDM. Several candidate genes have been linked to diabetes; however, the specific gene locus responsible for GDM has not yet been identified. The results of this study could help determine the orientation of future research on genetic factors associated with GDM.

  9. Public relations in risk communication: risk pr. The importance of public relations for risk communication; Public Relations in der Risikokommunikation: Risiko-PR. Die Bedeutung von Public Relations fuer die Risikokommunikation

    Energy Technology Data Exchange (ETDEWEB)

    Lehmann, K.

    2001-07-01

    Risks have become a central problem of our time, as is reflected in concepts like 'society at risk' and 'anti-technological attitude', in group protest against risks and against those who cause them, and last but not least in the critical attitude of the media. Against this background, organisations must needs enter the public discussion and be able to communicate professionally and convincingly in order to ensure their own success and further existence. The book describes the basic problems of risk research and risk communications and discusses inhowfar, and how, public relations strategies and instruments can help here. [German] Risiken werden verstaerkt zum Problem unserer Zeit. Das belegen nicht nur Begriffe wie 'Risikogesellschaft' und 'Technikfeindlichkeit', die in letzter Zeit an Bedeutung gewonnen haben, sondern auch und vor allem nachhaltige Proteste von engagierten Gruppierungen gegen Risiken und deren Verursacher oder auch die kritische Berichterstattung der Medien. Vor diesem Hintergrund ist es fuer Organisationen erforderlich, in die oeffentliche Auseinandersetzung um Risiken einzusteigen und hier professionell und ueberzeugend zu kommunizieren, um den Organisationserfolg und Organisationsbestand zu sichern. Die vorliegende Arbeit beschreibt die Grundprobleme der Risikoforschung und Risikokommunikation und diskutiert, ob und inwieweit Public Relations bei der Loesung dieser Probleme helfen koennen, da insbesondere Public Relations gezielt Strategien und Instrumente nutzen, um beispielsweise den Wissensstand der Oeffentlichkeit zu verbessern und den Dialog mit relevanten Teiloeffentlichkeiten zu foerdern. (orig.)

  10. A genome-wide survey of maize lipid-related genes: candidate genes mining,digital gene expression profiling and colocation with QTL for maize kernel oil

    Institute of Scientific and Technical Information of China (English)

    2010-01-01

    Lipids play an important role in plants due to their abundance and their extensive participation in many metabolic processes.Genes involved in lipid metabolism have been extensively studied in Arabidopsis and other plant species.In this study,a total of 1003 maize lipid-related genes were cloned and annotated,including 42 genes with experimental validation,732 genes with full-length cDNA and protein sequences in public databases and 229 newly cloned genes.Ninety-seven maize lipid-related genes with tissue-preferential expression were discovered by in silico gene expression profiling based on 1984483 maize Expressed Sequence Tags collected from 182 cDNA libraries.Meanwhile,70 QTL clusters for maize kernel oil were identified,covering 34.5% of the maize genome.Fifty-nine (84%) QTL clusters co-located with at least one lipid-related gene,and the total number of these genes amounted to 147.Interestingly,thirteen genes with kernel-preferential expression profiles fell within QTL clusters for maize kernel oil content.All the maize lipid-related genes identified here may provide good targets for maize kernel oil QTL cloning and thus help us to better understand the molecular mechanism of maize kernel oil accumulation.

  11. Public relations as a tool of science communication with society

    Directory of Open Access Journals (Sweden)

    Andrzej H. Jasinski

    2010-01-01

    Full Text Available In the field of science, Central and East European countries (CEECs have inherited various relics from the past, among them: -bad communication between science and society, -low level of public understanding of science (PUS, -weak co-operation between the science sphere and the production sphere, -small scale of science commercialisation, -practically non-existent infrastructure of scientific and technological knowledge flows in society. At present, the market reforms in CEECs are far advanced. So now, the main direction in their developments is to build the knowledge-based economy/society. Moreover, the science sector has been divided into three separate sub-sectors: (1 Higher Education, (2 Academies of Sciences and (3 Industrial R&D. Higher education institutions together with academy of sciences¿ research institutes constitute so-called academic science. In reforming our countries towards modern market economies, academic science faces numerous challenges. Among them, there is a challenge: How to communicate better with society? There are various tools of such communication. One of them is public relations (PR. The main aim of this paper is to prove a big potential role of public relations as a communication tool between academic science and society, with a special reference to CEECs. Poland will here be a case-study. The following issues will be analyzed in the paper: 1. The role of science communication: A brief survey of literature 2. Public relations as an element of science communication 3. Polish experiences: A short evaluation 4. A desired role of public relations 5. Conclusion.

  12. Salaries of New Superintendents: A Public Relations Concern for Many Public School Boards

    Science.gov (United States)

    Young, I. Phillip

    2007-01-01

    Salaries for new superintendents form a highly visible factor that has direct implications for school-community public relations. To provide a means for guiding school board members and to provide a format for justifying salaries, a model is presented that serves both purposes. Within this model, attention is afforded to specifying a relevant…

  13. Machismo, public health and sexuality-related stigma in Cartagena.

    Science.gov (United States)

    Quevedo-Gómez, María Cristina; Krumeich, Anja; Abadía-Barrero, César Ernesto; Pastrana-Salcedo, Eduardo; van den Borne, Hubertus

    2012-01-01

    This paper reports on an ethnographic study in Cartagena, Colombia. Over a seven-month fieldwork period, 35 men and 35 women between 15 and 60 years of age discussed the social context of HIV/AIDS through in-depth interviews, life histories and drawing. Participants considered the transgression of traditional gender roles as prescribed by machismo a major risk factor for HIV infection. In addition, they integrated public-health concepts of risk groups with these long-standing constructions of gender roles and sexuality-related stigma to create the notion of 'AIDS carriers'. The bricolage between machismo, public health and sexuality-related stigma that participants created and consequent preventive measures (based on an avoidance of sex with people identified as 'AIDS carriers') was a dynamic process in which participants were aware that changes in this particular interpretation of risk were necessary to confront the local epidemic.

  14. Analytical and critical thinking skills in public relations

    Directory of Open Access Journals (Sweden)

    Dalibor Jakus

    2014-12-01

    Full Text Available This article presents more or less independent reasons why analytical and critical thinking skills should be essential part of public relations. Generally, it is considered that the analytical and critical thinking skills are part of public relations, as well as creative thinking, but they should be considered separately and given the codes of ethics of the profession used as initial criteria. For the purpose of the study, in this article is presented the result of the survey in which determine importance of using analytical and critical thinking skills in the implementation of PR projects. The second aim in the survey was to identify the target audience and how they react to the placed information.

  15. Calcitonin gene related peptide and its functions

    Directory of Open Access Journals (Sweden)

    Karimian M

    1998-07-01

    Full Text Available Calcitonin Gene Related Peptide (CGRP was first reported in 1982. This peptide contains 37 amino acids which could be found in Alpha and Beta forms. CGRP shows diversity both in its receptors and biological effects and up to now four different types of receptors have been reported. It can act like a neurotransmitter, local hormone and neuromodulator. They have a variety of effects on different organs such as a potent effect on vasodilation and smooth muscle relaxation. Ability of CGRP for induction of protein extravasation from blood vessels was uncertain. In this study intra-articular infusion of 10^-6 M CGRP to the rat knee joint induced significant protein extravasation into the rat knee joint space. The amount of protein was detected by modified Iawata method which could detect amount of protein between 5-500 mg/L. Higher and lower concentrations failed to induce protein extravasation. Failure in higher concentration was likely due to significant fall in blood pressure. In the presence of an arterial hypotension induced by an ? adenoreceptor antagonist, 10^-6 M of CGRP failed to produce protein extravasation. This effect of CGRP was a specific active effect and not a passive effect due to its potent vasodilation effect, as similar vasodilatory response induced by a ?-adrenoreceptor agonist failed to induce protein extravasation. There is more than 50% of sensory neurons which contain CGRP and they are spread in all over the body and joints, therefore CGRP induced protein extravasation can potentiate inflammation in different organs.

  16. Public Support for Weight-Related Antidiscrimination Laws and Policies

    Directory of Open Access Journals (Sweden)

    Anja Hilbert

    2017-04-01

    Full Text Available Objective: Weight-related discrimination is prevalent and associated with health impairments for those who are targeted, which underscores the need of antidiscrimination legislation. This study is the first to examine public support of weight-related antidiscrimination laws or policies in Germany, compared to the US and Iceland. Methods: In a representative German population sample (N = 2,513, public support for general and employment-specific weight-related antidiscrimination policies, weight-based victimization, and weight bias internalization were measured through established self-report questionnaires. Results: Half of the German population sample agreed with antidiscrimination policies. General antidiscrimination laws received lower support than employment-specific laws. Support for policies considering obesity a physical disability was greatest in Germany, whereas support for employment-specific antidiscrimination laws was lower in Germany than in the US and Iceland. Total support for weight-related antidiscrimination policies was significantly predicted by lower age, female gender, obese weight status, residence in West Germany, church membership, and readiness to vote in elections. Conclusion: German support for weight-related antidiscrimination policies is moderate. Increasing awareness about weight-related discrimination and laws prohibiting this behavior may help to promote policy acceptance.

  17. The Ambivalent Relations between Bureaucracy and Public Innovation:

    DEFF Research Database (Denmark)

    Schultz Larsen, Troels

    2015-01-01

    Building on a growing body of literature on public innovation and the rediscovery of bureaucracy, this article explores the relations between innovation and bureaucracy. A framework for studying innovation in a bureaucratic context is developed and its relevance assessed through a case study...... of the successful implementation but failed diffusion of an innovation project. The case study demonstrates how a bureaucratic context represents not only barriers to innovation but also a number of complex drivers. The outline of these ambivalent relations is used to tease out the Janus face of the new spirit...

  18. Managing the relational character of public-private partnership contracts

    Directory of Open Access Journals (Sweden)

    Cvetković Predrag

    2015-01-01

    Full Text Available A public-private partnership contract has the character of a relational contract. Relational contracts are incomplete agreements governing transactions where the contracting parties have mutually agreed that it is impossible or economically inefficient to contractually define ex ante possible difficulties and contingencies in the contract implementation, nor the difficulties and contingencies underlying the ex post control of contract performance by a third entity (court or arbitration. Considering the methodology of managing relational contracts, it is essential that the theory of relational contracts does not advocate for the establishment of relational contracts as a separate category of contracts, with specifically designated contractual instruments. This theory defines the relational contract as a category which legitimizes 'the relational mode' of a particular contract. The methodology of relational contracts is important for contracts on public-private partnership as it ensures that the contractual relationship is aligned with the changes in the immediate environment where the PPP contract operates. The aforementioned alignment has two aspects. The first one is the ex ante aspect of the alignment which is primarily aimed at preventing the detrimental effect of such alignment to the public partner's interests. Therefore, the intent to prevent such an effect shall be taken into account when defining the criteria for the selection of the most favorable private partner and the best offer. At the same time, it is essential to establish verifiable standards for measuring the private partner performance in the phase of contract implementation. For this goal to be achieved, it is crucial to specify the subject matter of the private partner's obligations, to establish the priority rank of PPP project objectives, to elaborate on the specific requirements governing the eligibility of private partners to participate in the bidding process, to specify

  19. A Comparative Analysis of Internal Communication and Public Relations Audits. State of the Art.

    Science.gov (United States)

    Dozier, David M.; Hellweg, Susan A.

    A review of current literature regarding the state of the art in the conduct of internal communication and public relations audits by public relations practitioners reveals that these two related measurement activities are of considerable importance to the practice of public relations. Public relations audits are concerned with exploratory…

  20. Strategic Public Relations and University Entrepreneurship in Present European Context

    Directory of Open Access Journals (Sweden)

    Andreea RĂCEANU

    2016-05-01

    Full Text Available Mostly theoretical and following a descriptive - normative logic, with a specific focus on the models of higher education institutions and practices, the present paper addresses the subject of entrepreneurship within higher education area, in relation with current European policy context regarding higher education and university entrepreneurship. It proposes a strategic public relations framework as an integrating effective approach for actual opportunities and challenges that universities deal with presently. Various theoretical approaches and concrete actions emerged, from the complex perspectives of triple helix (organic relationships and interactions between universities, industry and government to particular aims regarding the development of knowledge-based economy or to the European Union knowledge triangle initiatives (education-research-innovation. The role of universities is expected to be broader and its actions should be characterized by both responsibility and pragmatism within the context of sustainable decision making. However, mostly in practice, there are limitations and criticism regarding a convergent model of entrepreneurial university, even more in relation with issues related to ethics of teaching and research and especially for universities with social and humanistic profiles. In this context, a viable solution could come from the area of public relations, undertaken in their most advanced form: as strategic approach linking decision making processes, stakeholders’ needs and interests and assuming long term responsibility. The main aim and originality component of this paper is to propose and support such an approach presented both verbally and trough graphical modelling.

  1. Strategi public relations dalam manajemen krisis (studi deskriptif kualitatif strategi manajemen krisis divisi public relations pt pln (persero) wilayah sumatera utara)

    OpenAIRE

    Manurung, Tia Malinda

    2014-01-01

    Penelitian ini berjudul Strategi Public Relations dalam Manajemen Krisis (Studi Deskriptif Kualitatif Strategi Manajemen Krisis Divisi Public Relations PT PLN (Persero) Wilayah Sumatera Utara). Penelitian ini bertujuan untuk mengetahui pemetaan krisis yang terjadi di PT PLN (Persero) Wilayah Sumatera Utara, untuk mengetahui strategi manajemen krisis yang dilakukan public relations PT PLN (Persero) Wilayah Sumatera Utara. Public Relations merupakan kegiatan berkesinambungan dari usaha-usaha u...

  2. Strategi Divisi Public Relations dalam Manajemen Krisis (Studi Deskriptif Kualitatif Strategi Manajemen Krisis Divisi Public Relations PT PLN (Persero) Wilayah Sumatera Utara)

    OpenAIRE

    Manurung, Tia Malinda

    2015-01-01

    Penelitian ini berjudul Strategi Public Relations dalam Manajemen Krisis (Studi Deskriptif Kualitatif Strategi Manajemen Krisis Divisi Public Relations PT PLN (Persero) Wilayah Sumatera Utara). Penelitian ini bertujuan untuk mengetahui pemetaan krisis yang terjadi di PT PLN (Persero) Wilayah Sumatera Utara, untuk mengetahui strategi manajemen krisis yang dilakukan public relations PT PLN (Persero) Wilayah Sumatera Utara. Public Relations merupakan kegiatan berkesinambungan dari usaha-usaha u...

  3. Iron homeostasis related genes in rice

    Directory of Open Access Journals (Sweden)

    Gross Jeferson

    2003-01-01

    Full Text Available Iron is essential for plants. However, excess iron is toxic, leading to oxidative stress and decreased productivity. Therefore, plants must use finely tuned mechanisms to keep iron homeostasis in each of their organs, tissues, cells and organelles. A few of the genes involved in iron homeostasis in plants have been identified recently, and we used some of their protein sequences as queries to look for corresponding genes in the rice (Oryza sativa genome. We have assigned possible functions to thirty-nine new rice genes. Together with four previously reported sequences, we analyzed a total of forty-three genes belonging to five known protein families: eighteen YS (Yellow Stripe, two FRO (Fe3+-chelate reductase oxidase, thirteen ZIP (Zinc regulated transporter / Iron regulated transporter Protein, eight NRAMP (Natural Resistance - Associated Macrophage Protein, and two Ferritin proteins. The possible cellular localization and number of potential transmembrane domains were evaluated, and phylogenetic analysis performed for each gene family. Annotation of genomic sequences was performed. The presence and number of homologues in each gene family in rice and Arabidopsis is discussed in light of the established iron acquisition strategies used by each one of these two plants.

  4. The Role of Government Public Relations As Facilitators Communication in Bureau of Public Relation at South Kalimantan Province

    Directory of Open Access Journals (Sweden)

    Belinda Devi Larasati Siswanto

    2016-07-01

    Full Text Available As the windows of information, communication facilitator role in Government Public Relation (GPR serve as all-in-and-out of information from or to publics. For that, this research be held to find about the communication facilitator role on GPR of South Kalimantan Provincial Government. This research intends to knowing communication facilitator role to provide information to people and otherwise. This research uses qualitative approach with descriptive case study method, the data collection through observation and depth interview with informants purposively selection. The research result showing the communication facilitator role in GPR Bureau is not optimal, caused by unavailable information who can be accessed by the public or the otherwise. Government Information which should can be accessed at government official website or at the social media not be optimized by the GPR Bureau well as the Main Information Management and Documentation Officer (IMDO whose role is held by the GPR Bureau of the information that should be accessible through the website, is not available. This contrasts with some Local Work Unit function only a Subsidiary IMDO, but they were ready to provide information to the public through a website managed

  5. Public Relations and Technology Transfer Offices: An Assessment of US Universities' Relations with Media and Government

    Science.gov (United States)

    Haney, James M.; Cohn, Andrew

    2004-01-01

    This article discusses the importance for technology transfer offices of sound media and government relations strategies. It reports the results of a nationwide electronic survey in the USA and interviews with technology transfer managers on how they handle public relations issues in their offices. Strengths and weaknesses of their communication …

  6. 48 CFR 31.205-1 - Public relations and advertising costs.

    Science.gov (United States)

    2010-10-01

    ... 48 Federal Acquisition Regulations System 1 2010-10-01 2010-10-01 false Public relations and... Organizations 31.205-1 Public relations and advertising costs. (a) Public relations means all functions and...; or (2) Maintaining or promoting reciprocal understanding and favorable relations with the public...

  7. THE INFLUENCE OF MARKETING PUBLIC RELATION AND SERVICE QUALITY ON CORPORATE IMAGE THROUGH PUBLIC OPINION: STUDIES AT MANDIRI BANK

    OpenAIRE

    Vera Suciyati

    2015-01-01

    This research aims to analyze the influence of marketing public relation and service quality at Bank Mandiri on corporate image through public. Convenience sampling method has been selected in order to obtain the data in this study. The analysis method that used was the path analysis. The research result had shown that: marketing public relation and service quality have significant influence simultaneously and partially on public opinion on the first structure equation. The second structure e...

  8. Potential translational targets revealed by linking mouse grooming behavioral phenotypes to gene expression using public databases.

    Science.gov (United States)

    Roth, Andrew; Kyzar, Evan J; Cachat, Jonathan; Stewart, Adam Michael; Green, Jeremy; Gaikwad, Siddharth; O'Leary, Timothy P; Tabakoff, Boris; Brown, Richard E; Kalueff, Allan V

    2013-01-10

    Rodent self-grooming is an important, evolutionarily conserved behavior, highly sensitive to pharmacological and genetic manipulations. Mice with aberrant grooming phenotypes are currently used to model various human disorders. Therefore, it is critical to understand the biology of grooming behavior, and to assess its translational validity to humans. The present in-silico study used publicly available gene expression and behavioral data obtained from several inbred mouse strains in the open-field, light-dark box, elevated plus- and elevated zero-maze tests. As grooming duration differed between strains, our analysis revealed several candidate genes with significant correlations between gene expression in the brain and grooming duration. The Allen Brain Atlas, STRING, GoMiner and Mouse Genome Informatics databases were used to functionally map and analyze these candidate mouse genes against their human orthologs, assessing the strain ranking of their expression and the regional distribution of expression in the mouse brain. This allowed us to identify an interconnected network of candidate genes (which have expression levels that correlate with grooming behavior), display altered patterns of expression in key brain areas related to grooming, and underlie important functions in the brain. Collectively, our results demonstrate the utility of large-scale, high-throughput data-mining and in-silico modeling for linking genomic and behavioral data, as well as their potential to identify novel neural targets for complex neurobehavioral phenotypes, including grooming.

  9. Models of political public relations: Testing the situation in Catalonia

    Directory of Open Access Journals (Sweden)

    Dr. Jordi Xifra Triadú

    2008-01-01

    Full Text Available The idea that political communication strategies are an application of marketing strategies to political field is today commonly shared by specialists. For them public relations is viewed like a set of techniques that serves political parties and other actors of the political scene, concentrated on media relations. This instrumental perspective is not in keeping with structural dimension of public relations in political activity and communication of his actors: political parties, pressure groups and political leaders. In this point of view, during managing periods of governance or opposition and during electoral campaigns, the most applied communication form by political parties is structured in accordance with the major public relations models: press agent model, public information model, two way asymmetrical model, and two way symmetrical model. This research prove hypothesis in Catalonia according the results of a quantitative survey focused on inside professionals who provide services for the seven main political parties in this Spanish Autonomous Community.RESUMEN:La idea de que las estrategias de comunicación política constituyen una aplicación de las estrategias del marketing al ámbito político es hoy comúnmente compartida por los analistas. Para éstos, las relaciones públicas son percibidas como un conjunto de técnicas al servicio de los partidos políticos y de otros actores de la escena política concentradas en las relaciones con la prensa. Esta perspectiva instrumental no concuerda con la dimensión estructural de las relaciones públicas en la actividad política y comunicativa de sus actores: partidos políticos, grupos de presión y líderes. Desde este punto de vista, tanto en los periodos de gestión u oposición como en los electorales, la forma comunicativa más aplicada por los partidos políticos se estructura de acuerdo con los modelos tradicionales de las relaciones públicas: agente de prensa, información p

  10. The importance planning of public relations in tourist organizations’ communication

    Directory of Open Access Journals (Sweden)

    Maria Carmenl IORDACHE

    2009-12-01

    Full Text Available Accomplishing efficient communication on tourist markets means efficiently developing and operating a communication system, that is designing and implementing an adequate structure of communication activities. Tourist organizations must have a communication strategy according to communication activities’ target, global objectives pursued, communication targets aimed, communication media used and contents of transmitted messages and, last but not least, resources allocated to implement communicational procedures. In order to attract consumers on a highly competitive market, there are several management-marketing instruments of which some are public relations whose role is to create a positive image of a tourist organization and, implicitly, of its products and services.

  11. Marketing and public relations in the emergency department.

    Science.gov (United States)

    Mayer, T A; Tilson, W; Hemingway, J

    1987-02-01

    This article outlines the elements of successful ED marketing, as well as providing definitions for terms used within the marketing process. In today's competition and rapidly changing environment, marketing and public relations are tools that every ED Medical Director may want to consider. Because the marketing process requires a great deal of time and effort, as well as a high degree of intellectual honesty, it should never be entered into without a strong commitment. However, marketing the ED can be among the most productive, stimulating, and gratifying experiences for the ED Medical Director, the emergency department physicians, and all ED service personnel.

  12. MANAJEMEN PUBLIC RELATIONS PENDIDIKAN ISLAM (Kajian Tematik Al Qur’an dan Al Hadits

    Directory of Open Access Journals (Sweden)

    Dian Iskandar Jaelani

    2014-11-01

    Full Text Available Public Relations (PR has two senses. First, in terms of public relations as communication techniques. And second, public relations as a method of communication. The concept of Public Relations with respect to understanding through knowledge creation activities, and through these activities that impact the changes will appear. Public Relations itself is a combination of various immunization and included in the ranks of the social sciences such as political science, economics, history, psychology, sociology, communication and others.

  13. Cancer-related false knowledge in relatives of cancer patients and the general public.

    Science.gov (United States)

    Turhal, N S; Dane, F; Ulus, C; Sari, S; Senturk, N; Bingol, D

    2010-01-01

    Although there are many myths about cancer in Turkey, there is no study evaluating Turkish public's knowledge about cancer. The goals of our research were to: 1) measure the extent of knowledge of cancer among the Turkish public; 2) determine the differences in extent of cancer-related knowledge between participants who have relatives with cancer and those who do not; and 3) determine the sources of knowledge possessed. Data were obtained from a total of 415 participants (244 female, 171 male), all of them sitting at the Marmara University Faculty of Medicine Hospital (MUFMH) outpatient clinic waiting area for non-cancer-related reasons. Each participant completed a 3-part questionnaire. Appropriate statistical tests were used for comparison. The mean age was 41 years. Of 415 participants, 65.3% stated that they had one or more cancer patient in their immediate family; 70.1% of the participants had a high-school education or greater. The questionnaire showed that, depending on the question, anywhere from 1.7% to 88.5% of the general public possesses some false information; furthermore, the difference in accuracy between relatives of cancer patients and non-relatives was marginal. Only 3 specific questions, related to the following ideas, rendered answers that were statistically significantly different between these 2 groups: breast cancer is only seen in females (p cancer (p cancer is always very painful (p knowledge about cancer was unacceptably high in our cohort. Broader efforts should be made to inform the Turkish public about cancer.

  14. PUBLIC RELATION BASED MODEL OF INTEGRATED MARKETING COMMUNICATIONS

    Directory of Open Access Journals (Sweden)

    Ljupka Naumovska

    2016-12-01

    Full Text Available The marketing communications industry and theory are facing rapid changes in accordance with global business and society fluctuations. Global and local market conditions are constantly varying and thus creating hardly predictable environment. The most implemented tool for marketing communications – advertising, is losing its power for effective communications; customers are becoming over-advertised and resistant to traditional advertising stimuli. Advertising, as one-way communication mass media tool is no longer effective as previously, hence can no longer fulfill the role of leading marketing mix tool. Therefore, the necessity for altering the structure of the traditional marketing communication mix elements, emphasizing the role of other elements but advertising, with more personalized and interactive functions. One method for improvement of marketing communication’s mix efficiency is by reallocation the leading role of advertising with public relations. The practice of public relations tools can ensure higher level of transparency in internal and external organizational communications and thus can certify more effective marketing communication. The theoretical research is supported with qualitative research of business segment by conducting a detailed interview for the marketing communication practice.

  15. Media Sosial dan Peran Manajerial Public Relations PT PLN Persero

    Directory of Open Access Journals (Sweden)

    Narayana Mahendra Prastya

    2013-12-01

    Full Text Available Abstract: Social media affect communication technicians and managerial roles in Public Relations (PR. This study observes PR managerial role in PT PLN Persero in the policy making of social media use for the company’s internal environment. This research use interviews, document studies, and observation as data collection techniques. The results show that the role of communicating the policy is more dominant than the managerial role. Factors influencing PR managerial role are organization’s recognition on the PR role and function in the organization, the number of personnel in the PR department, and the authority overlap within the organization.   Abstrak: Media sosial memengaruhi praktek Public Relations (PR sebagai teknisi komunikasi dan manajerial. Penelitian ini membahas peran manajerial PR d PT PLN Persero dalam penyusunan kebijakan penggunaan media sosial untuk lingkungan internal perusahaan. Penelitian menggunakan metode kualitatif dengan teknik pengumpulan data wawancara, studi dokumen, dan observasi. Hasil penelitian menunjukkan bahwa Bidang Komunikasi Korporat PT PLN Persero sudah melaksanakan peran manajerial walaupun masih didominasi peran mengomunikasikan kebijakan. Peran manajerial PR dipengaruhi oleh pemahaman dan pengakuan formal organisasi terhadap peran dan fungsi PR dalam organisasi, jumlah personel di departemen PR, dan tumpang tindih kewenangan dengan bidang kerja lain dalam organisasi.

  16. Public Relations dan Masyarakat dalam Memacu Pertumbuhan Pariwisata

    Directory of Open Access Journals (Sweden)

    Yuanita Safitri

    2015-07-01

    Full Text Available Tourism is an important determinant for a regions economic growththe higher income from tourism, the higher its gross regional domestic product. To be successful in exposing potential tourism sites, a region does not only depend on the beauty of the nature but also how to access the sites, on-site accommodation and the mutual relationship between local government and local community.The fact is many regions have difficulties in developing mutual relationship between local government and local community. It means what most important is how the tourism industry is being managed. One most important aspect of managing the tourism industry is the cooperation and communication between the local community and the government. This article aims to discuss how public relations and the local community work to stimulate tourism growth in a synergy. Using descriptive qualitative method, this article recommends a model of communication strategyin which the local community serves mainly as the tourisms public relation agents, and also serves as a reference method in evaluating a local governments communication strategies in regional tourism industry.

  17. THE INFLUENCE OF MARKETING PUBLIC RELATION AND SERVICE QUALITY ON CORPORATE IMAGE THROUGH PUBLIC OPINION: STUDIES AT MANDIRI BANK

    Directory of Open Access Journals (Sweden)

    Vera Suciyati

    2015-09-01

    Full Text Available This research aims to analyze the influence of marketing public relation and service quality at Bank Mandiri on corporate image through public. Convenience sampling method has been selected in order to obtain the data in this study. The analysis method that used was the path analysis. The research result had shown that: marketing public relation and service quality have significant influence simultaneously and partially on public opinion on the first structure equation. The second structure equation shows that: marketing public relation, service quality had significant influence simultaneously on corporate image. The service quality have not partially the quality of service have not influence significant partially on corporate, but variable marketing and public relation have  partially influential public opinion influence significant partially on corporate image.DOI: 10.15408/etk.v12i2.1916

  18. Focus on Ethics and Public Relations Practice in a University Classroom

    Science.gov (United States)

    Smudde, Peter M.

    2011-01-01

    Public relations action relies on sound decision making about how to inspire cooperation between an organization and its publics. Such thinking must uphold principles for ethical communication. Effectively combining ethics with public relations practice for students is key. A pedagogical approach to public relations ethics, hinging on selected…

  19. Focus on Ethics and Public Relations Practice in a University Classroom

    Science.gov (United States)

    Smudde, Peter M.

    2011-01-01

    Public relations action relies on sound decision making about how to inspire cooperation between an organization and its publics. Such thinking must uphold principles for ethical communication. Effectively combining ethics with public relations practice for students is key. A pedagogical approach to public relations ethics, hinging on selected…

  20. Is using social media "good" for the public relations profession? A critical reflection

    DEFF Research Database (Denmark)

    Valentini, Chiara

    2015-01-01

    Scholarship in public relations seems to be overly positive about social media. The dominant discourse in public relations is that using social media is “good”, because social media can help organizations in developing dialogs and relationships with publics and in engaging with them. Yet empirical...... evidence in public relations is mostly case-dependent and limited to the realm of understanding current organizational practices, with limited understanding of the concrete value for organizations or for publics. In this paper I question the utility of social media for publics, organizations and public...... relations, and I argue that the positive view of social media held by the majority of public relations scholars is grounded on the profession’s need to reconcile the two sides of public relations identity—the rhetorical and the relational. A discussion of whether current public relations practices in social...

  1. Combining Hierarchical and Associative Gene Ontology Relations with Textual Evidence in Estimating Gene and Gene Product Similarity

    Energy Technology Data Exchange (ETDEWEB)

    Sanfilippo, Antonio P.; Posse, Christian; Gopalan, Banu; Riensche, Roderick M.; Beagley, Nathaniel; Baddeley, Bob L.; Tratz, Stephen C.; Gregory, Michelle L.

    2007-03-01

    Gene and gene product similarity is a fundamental diagnostic measure in analyzing biological data and constructing predictive models for functional genomics. With the rising influence of the Gene Ontology, two complementary approaches have emerged where the similarity between two genes or gene products is obtained by comparing Gene Ontology (GO) annotations associated with the genes or gene products. One approach captures GO-based similarity in terms of hierarchical relations within each gene subontology. The other approach identifies GO-based similarity in terms of associative relations across the three gene subontologies. We propose a novel methodology where the two approaches can be merged with ensuing benefits in coverage and accuracy, and demonstrate that further improvements can be obtained by integrating textual evidence extracted from relevant biomedical literature.

  2. 76 FR 40937 - Public Availability of National Labor Relations Board's FY 2010 Service Contract Inventory

    Science.gov (United States)

    2011-07-12

    ... From the Federal Register Online via the Government Publishing Office NATIONAL LABOR RELATIONS BOARD Public Availability of National Labor Relations Board's FY 2010 Service Contract Inventory AGENCY: National Labor Relations Board. ACTION: Notice of public availability of FY 2010 Service...

  3. 76 FR 26296 - Public Availability of Federal Labor Relations Authority FY 2010 Service Contract Inventory

    Science.gov (United States)

    2011-05-06

    ... From the Federal Register Online via the Government Publishing Office FEDERAL LABOR RELATIONS AUTHORITY Public Availability of Federal Labor Relations Authority FY 2010 Service Contract Inventory AGENCY: Federal Labor Relations Authority. ACTION: Notice of Public Availability of FY 2010 Service...

  4. 77 FR 5062 - Public Availability of National Labor Relations Board's FY 2011 Service Contract Inventory

    Science.gov (United States)

    2012-02-01

    ... From the Federal Register Online via the Government Publishing Office NATIONAL LABOR RELATIONS BOARD Public Availability of National Labor Relations Board's FY 2011 Service Contract Inventory AGENCY: National Labor Relations Board. ACTION: Notice of public availability of FY 2011 Service...

  5. 77 FR 1689 - Public Availability of Federal Labor Relations Authority FY 2011 Service Contract Inventory

    Science.gov (United States)

    2012-01-11

    ... From the Federal Register Online via the Government Publishing Office FEDERAL LABOR RELATIONS AUTHORITY Public Availability of Federal Labor Relations Authority FY 2011 Service Contract Inventory AGENCY: Federal Labor Relations Authority. ACTION: Notice of Public Availability of FY 2011 Service...

  6. The Role of Public Relations in the Delivery of Forestry Services in Ghana

    National Research Council Canada - National Science Library

    Kofi Ampadu Boateng; Petra Hlaváčková

    2017-01-01

    .... There are, however, few researches relating to public relations and delivery of forestry services. The aim of this study was to examine the role public relations play in the delivery of forestry services with Ghana as case study...

  7. The effects of communication techniques on public relation activities: A sample of hospitality business

    OpenAIRE

    Şirvan Şen Demir

    2011-01-01

    Nowadays, firms who give importance to public relations have been increasing rapidly in numbers. All modern firms either found public relations department in their body to deal with public relations operations or outsource this activity to consultants in order to communicate with target populations. Among the firms in tourism sector, hospitality companies are the ones that use public relations the most. The purpose of this study is to investigate the communication techniques in public relatio...

  8. Public Relations Research is Not as New as Some Think”: An Historical Perspective on the Evolution of Public Relations Measurement and Evaluation Practice

    OpenAIRE

    Watson, Tom

    2012-01-01

    Scott Cutlip’s ironic comment about the Publicity Bureau of Boston’s “The Barometer” media analysis card index of 1905-6 was that “public relations research is not as new as some think” (Cutlip, 1994, p. 21). It sets the scene for this investigation of the history of public relations measurement and evaluation. Cutlip identified that systematic measurement of public relations activity, which was practiced as press agentry and publicity, could be evidenced in the first decade of the twentieth ...

  9. Genes, inflammation, and age-related diseases

    NARCIS (Netherlands)

    Trompet, Stella

    2010-01-01

    The general objective of this thesis was to investigate associations between genetic variants involved in inflammation and epigenetics and age-related diseases in an elderly cohort to get more insights in the patho-physiological mechanisms involved in age-related diseases, like cardiovascular diseas

  10. Investigation on public knowledge, attitude and practices related to ...

    African Journals Online (AJOL)

    Despite this there is limited information about public knowledge on pet husbandry ... proper pet management and zoonotic diseases prevention practices for pet-owning households, with concerted efforts by veterinary, human and public health ...

  11. Genes, inflammation, and age-related diseases

    OpenAIRE

    Trompet, Stella

    2010-01-01

    The general objective of this thesis was to investigate associations between genetic variants involved in inflammation and epigenetics and age-related diseases in an elderly cohort to get more insights in the patho-physiological mechanisms involved in age-related diseases, like cardiovascular disease, cognitive decline and cancer. For all analyses we used data of the participants of the PROspective Study of Pravastatin in the Elderly at Risk (PROSPER). We have shown that subjects carrying gen...

  12. Comparative Study of Apoptosis-related Gene Loci in Human, Mouse and Rat Genomes

    Institute of Scientific and Technical Information of China (English)

    Yan-Bin YIN; Yong ZHANG; Peng YU; Jing-Chu LUO; Ying JIANG; Song-Gang LI

    2005-01-01

    Many genes are involved in mammalian cell apoptosis pathway. These apoptosis genes often contain characteristic functional domains, and can be classified into at least 15 functional groups, according to previous reports. Using an integrated bioinformatics platform for motif or domain search from three public mammalian proteomes (International Protein Index database for human, mouse, and rat), we systematically cataloged all of the proteins involved in mammalian apoptosis pathway. By localizing those proteins onto the genomes, we obtained a gene locus centric apoptosis gene catalog for human, mouse and rat.Further phylogenetic analysis showed that most of the apoptosis related gene loci are conserved among these three mammals. Interestingly, about one-third of apoptosis gene loci form gene clusters on mammal chromosomes, and exist in the three species, which indicated that mammalian apoptosis gene orders are also conserved. In addition, some tandem duplicated gene loci were revealed by comparing gene loci clusters in the three species. All data produced in this work were stored in a relational database and may be viewed at http://pcas.cbi.pku.edu.cn/database/apd.php.

  13. Amplification of a Gene Related to Mammalian mdr Genes in Drug-Resistant Plasmodium falciparum

    Science.gov (United States)

    Wilson, Craig M.; Serrano, Adelfa E.; Wasley, Annemarie; Bogenschutz, Michael P.; Shankar, Anuraj H.; Wirth, Dyann F.

    1989-06-01

    The malaria parasite Plasmodium falciparum contains at least two genes related to the mammalian multiple drug resistance genes, and at least one of the P. falciparum genes is expressed at a higher level and is present in higher copy number in a strain that is resistant to multiple drugs than in a strain that is sensitive to the drugs.

  14. Putting the "Public" First in Public Relations: An Exploratory Study of Municipal Employee Public Service Attitudes, Job Satisfaction and Communication Variables.

    Science.gov (United States)

    Jeffers, Dennis W.

    A study was conducted to determine (1) which actions municipal employees consider important to a city's overall public relations effort, (2) the attitudes of city employees toward public service activities, (3) the relationship between attitude and job satisfaction, and (4) ways to improve employee attitudes and, perhaps, public service…

  15. [Research progress in relative crystallin genes of congenital cataract].

    Science.gov (United States)

    Wang, D D; Yang, H J; Yi, J L

    2016-02-01

    Congenital cataract is the common cause of visual disability in children. Nearly one third of congenital cataract cases may have a related genetic mutation. With the development of molecular genetics, especially gentechnik, more and more genes, such as crystallin genes, membrane protein genes, eytoskeletal protein genes and regulatory protein genes have been confirmed to participate in the process of congenital cataract. Furthermore, crystallin genes account for most of these genes and the crystallin has the highest amount of the whole protein in lens.It has been found that nearly one hundred mutations in crystallin genes are associated with the onset of congenital cataract. Researchers are exploring how these mutations further affect the function of cellular biology and eventually lead to cataract. Although more and more research results gradually reveal the pathogenesis of congenital cataract from the level of gene and protein, the specific pathogenesis is still unclear. The recent progression about inherited congenital cataract related with crysallin genes is summarized in this review.

  16. Sex-related genes, directional sexual selection, and speciation.

    Science.gov (United States)

    Civetta, A; Singh, R S

    1998-07-01

    Reproductive isolation and speciation can result from the establishment of either premating or postmating barriers that restrict gene flow between populations. Recent studies of speciation have been dominated by a molecular approach to dissect the genetic basis of hybrid male sterility, a specific form of postmating reproductive isolation. However, relatively little attention has been paid to the evolution of genes involved in premating isolation and genes generally involved in other sex-related functions (e.g., mating behavior, fertilization, spermatogenesis, sex determination). We have assembled DNA sequences from 51 nuclear genes and classified them based on their functional characteristics. The proportion of nonsynonymous to synonymous nucleotide substitutions were compared between Drosophila melanogaster, Drosophila simulans, and Drosophila pseudoobscura, as well as between Caenorhabditis elegans and Caenorhabditis briggsae. We found a high ratio of nonsynonymous to synonymous substitutions for sex-related genes (i.e., genes involved in mating behavior, fertilization, spermatogenesis, or sex determination). The results suggest that directional sexual selection has shaped the evolution of sex-related genes and that these changes have more likely occurred during the early stages of speciation. It is possible that directional selection becomes relaxed after reproductive isolation has been completed between more distantly related species (e.g., D. melanogaster and D. pseudoobscura). However, a saturation in the number of nucleotide substitutions since the time of species separation may mask any sign of directional selection between more distantly related species.

  17. Patterns of expression of cell wall related genes in sugarcane

    Directory of Open Access Journals (Sweden)

    Lima D.U.

    2001-01-01

    Full Text Available Our search for genes related to cell wall metabolism in the sugarcane expressed sequence tag (SUCEST database (http://sucest.lbi.dcc.unicamp.br resulted in 3,283 reads (1% of the total reads which were grouped into 459 clusters (potential genes with an average of 7.1 reads per cluster. To more clearly display our correlation coefficients, we constructed surface maps which we used to investigate the relationship between cell wall genes and the sugarcane tissues libraries from which they came. The only significant correlations that we found between cell wall genes and/or their expression within particular libraries were neutral or synergetic. Genes related to cellulose biosynthesis were from the CesA family, and were found to be the most abundant cell wall related genes in the SUCEST database. We found that the highest number of CesA reads came from the root and stem libraries. The genes with the greatest number of reads were those involved in cell wall hydrolases (e.g. beta-1,3-glucanases, xyloglucan endo-beta-transglycosylase, beta-glucosidase and endo-beta-mannanase. Correlation analyses by surface mapping revealed that the expression of genes related to biosynthesis seems to be associated with the hydrolysis of hemicelluloses, pectin hydrolases being mainly associated with xyloglucan hydrolases. The patterns of cell wall related gene expression in sugarcane based on the number of reads per cluster reflected quite well the expected physiological characteristics of the tissues. This is the first work to provide a general view on plant cell wall metabolism through the expression of related genes in almost all the tissues of a plant at the same time. For example, developing flowers behaved similarly to both meristematic tissues and leaf-root transition zone tissues. Besides providing a basis for future research on the mechanisms of plant development which involve the cell wall, our findings will provide valuable tools for plant engineering in the

  18. Danish Public Diplomacy - A dialogic approach to international relations between states and publics

    OpenAIRE

    Meiner-Jensen,Nicklas

    2012-01-01

    This study deals with the approach to Public Diplomacy in the Danish Foreign Ministry. Public Diplomacy is the international communication between a state and a foreign public that aims to promote the state, its policies and the relationship between the sender and the receiver. The study takes a dialogic approach to the concept that focuses on dialogue, symmetry and credibility. It is the conclusion of the study that a more reciprocal approach to Public Diplomacy is beneficial to the sender-s...

  19. The Public Relations Specialist and his Role in the Management of a Private Company in Galati

    National Research Council Canada - National Science Library

    Daniela Tănase Popa; Ionica Pletea

    2016-01-01

    .... From the theoretical point of view, the paper focuses on definitions of public relations and analyses the role and functions of public relations in an institution and the management of a company...

  20. Prediction and analysis of retinoblastoma related genes through gene ontology and KEGG.

    Science.gov (United States)

    Li, Zhen; Li, Bi-Qing; Jiang, Min; Chen, Lei; Zhang, Jian; Liu, Lin; Huang, Tao

    2013-01-01

    One of the most important and challenging problems in biomedicine is how to predict the cancer related genes. Retinoblastoma (RB) is the most common primary intraocular malignancy usually occurring in childhood. Early detection of RB could reduce the morbidity and promote the probability of disease-free survival. Therefore, it is of great importance to identify RB genes. In this study, we developed a computational method to predict RB related genes based on Dagging, with the maximum relevance minimum redundancy (mRMR) method followed by incremental feature selection (IFS). 119 RB genes were compiled from two previous RB related studies, while 5,500 non-RB genes were randomly selected from Ensemble genes. Ten datasets were constructed based on all these RB and non-RB genes. Each gene was encoded with a 13,126-dimensional vector including 12,887 Gene Ontology enrichment scores and 239 KEGG enrichment scores. Finally, an optimal feature set including 1061 GO terms and 8 KEGG pathways was obtained. Analysis showed that these features were closely related to RB. It is anticipated that the method can be applied to predict the other cancer related genes as well.

  1. Prediction and Analysis of Retinoblastoma Related Genes through Gene Ontology and KEGG

    Directory of Open Access Journals (Sweden)

    Zhen Li

    2013-01-01

    Full Text Available One of the most important and challenging problems in biomedicine is how to predict the cancer related genes. Retinoblastoma (RB is the most common primary intraocular malignancy usually occurring in childhood. Early detection of RB could reduce the morbidity and promote the probability of disease-free survival. Therefore, it is of great importance to identify RB genes. In this study, we developed a computational method to predict RB related genes based on Dagging, with the maximum relevance minimum redundancy (mRMR method followed by incremental feature selection (IFS. 119 RB genes were compiled from two previous RB related studies, while 5,500 non-RB genes were randomly selected from Ensemble genes. Ten datasets were constructed based on all these RB and non-RB genes. Each gene was encoded with a 13,126-dimensional vector including 12,887 Gene Ontology enrichment scores and 239 KEGG enrichment scores. Finally, an optimal feature set including 1061 GO terms and 8 KEGG pathways was obtained. Analysis showed that these features were closely related to RB. It is anticipated that the method can be applied to predict the other cancer related genes as well.

  2. Prediction and Analysis of Retinoblastoma Related Genes through Gene Ontology and KEGG

    OpenAIRE

    Zhen Li; Bi-Qing Li; Min Jiang; Lei Chen; Jian Zhang; Lin Liu; Tao Huang

    2013-01-01

    One of the most important and challenging problems in biomedicine is how to predict the cancer related genes. Retinoblastoma (RB) is the most common primary intraocular malignancy usually occurring in childhood. Early detection of RB could reduce the morbidity and promote the probability of disease-free survival. Therefore, it is of great importance to identify RB genes. In this study, we developed a computational method to predict RB related genes based on Dagging, with the maximum relevance...

  3. Vliv public relations na česká média po roce 1989

    OpenAIRE

    Střelcová, Alexandra

    2012-01-01

    (EN) Diploma thesis "Constraints of Public Relations on Czech Media after 1989"deals with one crucial aspect of journalism which is the influence of various interest groups on the content of the media by public relations. It concerns with the topic from the point of view of professional journalists as media content producers and attempts to find out what mechanisms are driving the Czech media system in regards to public relations. The thesis examines shortly the history of public relations, b...

  4. Is Public Relations Research Providing the Unified Body of Knowledge Necessary for Professional Status?

    Science.gov (United States)

    Gaudino, James L.; Steele, Michael E.

    To investigate whether researchers are developing empirically-based public relations research efforts, and whether such efforts could be considered useful to public relations practitioners, a study conducted a content analysis of all articles published in "Public Relations Review" from 1977 through 1987. Articles (196 were coded in all)…

  5. Some Empirically-Generated Public Relations Roles and Associations with Various Descriptive Variables.

    Science.gov (United States)

    Ferguson, Mary Ann

    Eight public relations specialization roles were developed from a survey of members of the Public Relations Society of America. The roles are: problem solver manager, journalist/technical communicator, researcher, staff manager, good will ambassador, meeting organizer, personnel/industrial relations manager, and public/community relations…

  6. Using "The West Wing" for Problem-Based Learning in Public Relations Courses

    Science.gov (United States)

    Smudde, Peter M.; Luecke, John R.

    2005-01-01

    Integrating "The West Wing" in public relations courses can effectively dramatize the concrete and abstract dimensions of public relations. In turn, students see public relations in action (albeit fictionally so) and learn much about it through structured lessons. From individual writing assignments about situations in "The West Wing," to the…

  7. At the Fundraising Core: Strategic Public Relations in Fundraising Practice. CASE White Paper

    Science.gov (United States)

    Satchwell, Carol M.

    2010-01-01

    This white paper reports on a study exploring the views of chief fundraising executives at private colleges and universities about the relationship between public relations and fundraising. The research focused on how fundraising executives define public relations and use public relations tactics and strategies within their institutions'…

  8. 48 CFR 231.205-1 - Public relations and advertising costs.

    Science.gov (United States)

    2010-10-01

    ... 48 Federal Acquisition Regulations System 3 2010-10-01 2010-10-01 false Public relations and... PROCEDURES Contracts With Commercial Organizations 231.205-1 Public relations and advertising costs. (e) See... public relations and advertising costs also include monies paid to the Government associated with...

  9. Application of the New Information and Communication Technologies in Public Relations.

    Science.gov (United States)

    Blake, Cecil

    This paper discusses current information technologies and their applications, both real and potential, in the field of public relations. It is argued that public relations are more important than ever in view of global events that challenge the world's ability to handle problems related to public trust and confidence, and the telecommunications…

  10. The Use of a Public Relations Course in Training Technical Communicators.

    Science.gov (United States)

    Mackenzie, Nancy; Mackenzie, Raymond

    1987-01-01

    Recommends including an introductory public relations course in technical communication programs to dispel the widely held but inaccurate view that technical communications and public relations are entirely different endeavors. Stresses that including the public relations course would help eliminate misconceptions regarding both fields, and…

  11. Analyzing Student Perceptions of Two Measures of Diversity in a Public Relations Class.

    Science.gov (United States)

    Detweiler, John S.; Hammond, Frankie A.

    A study analyzed the effects of instruction in an introduction to public relations class on student perceptions of contrasting public relations communication styles. Two standard models, the traditional scales of family communication patterns and J. E. Grunig's triangular model of public relations objectives, were adapted for the study. A content…

  12. Public Relations: The Route to Success and Influence. Public Relations for Your Library: A Tool for Effective Communications; Tooting Your Own Horn: Web-Based Public Relations for the School Media Specialist; Bookmarks as a Teaching Tool; Customers and Culture: The Who and What of Library Public Relations Efforts; Strategies for Successful Job Transition.

    Science.gov (United States)

    Lyon, Linda; Silverstein, Roberta; Fisher, Julieta Dias; Hill, Ann; Hegel, Claudette; Miller, Donna; Moyer, Mary

    2002-01-01

    This special section includes five articles that discuss public relations strategies for school librarians. Highlights include effective communication, including measuring and evaluating the success of public relations efforts; Web-based public relations; giving bookmarks to students; customers and cultural contexts; and successful job…

  13. Public Relations: The Route to Success and Influence. Public Relations for Your Library: A Tool for Effective Communications; Tooting Your Own Horn: Web-Based Public Relations for the School Media Specialist; Bookmarks as a Teaching Tool; Customers and Culture: The Who and What of Library Public Relations Efforts; Strategies for Successful Job Transition.

    Science.gov (United States)

    Lyon, Linda; Silverstein, Roberta; Fisher, Julieta Dias; Hill, Ann; Hegel, Claudette; Miller, Donna; Moyer, Mary

    2002-01-01

    This special section includes five articles that discuss public relations strategies for school librarians. Highlights include effective communication, including measuring and evaluating the success of public relations efforts; Web-based public relations; giving bookmarks to students; customers and cultural contexts; and successful job…

  14. Public Relations State-of-the-Art 2000: A Shift in Perception.

    Science.gov (United States)

    White, Maureen E.

    This paper begins by examining various definitions of public relations and reviewing the history of the profession. The paper then identifies critical concerns, issues, and trends that both the public relations practitioner and the public will face in the future. These issues include ethics, community relations, communication theory and research,…

  15. A Perspective for Developing Strategies for Utilizing New Communication Technologies in Public Relations Programs.

    Science.gov (United States)

    Ledingham, John A.; Masel-Walters, Lynne

    Based on a definition of public relations that recognizes the field as a purposeful management function, this paper provides a perspective on public relations to help practitioners develop strategies for the use of new media forms in public relations programs. The paper begins with a historical review of mass media effects research and proceeds…

  16. Missing Citations, Bulking Biographies, and Unethical Collaboration: Types of Cheating among Public Relations Majors

    Science.gov (United States)

    Auger, Giselle A.

    2013-01-01

    Students cheat. For the field of public relations, which continually struggles for credibility, the issue of student cheating should be paramount, as the unethical students of today become tomorrow's practitioners. Through a survey of 170 public relations majors, this study examined the importance students place on the Public Relations Society of…

  17. Using "The West Wing" for Problem-Based Learning in Public Relations Courses

    Science.gov (United States)

    Smudde, Peter M.; Luecke, John R.

    2005-01-01

    Integrating "The West Wing" in public relations courses can effectively dramatize the concrete and abstract dimensions of public relations. In turn, students see public relations in action (albeit fictionally so) and learn much about it through structured lessons. From individual writing assignments about situations in "The West Wing," to the…

  18. More than Just a Lack of Uniformity: Exploring the Evolution of Public Relations Master's Programs

    Science.gov (United States)

    Briones, Rowena L.; Shen, Hongmei; Parrish, Candace; Toth, Elizabeth L.; Russell, Maria

    2017-01-01

    Public relations is well known for its adaptability through continual change, and as a result, public relations master's programs have been re-conceptualized to remain rigorous and competitive. To further assess both the state and changes of these programs, 20 in-depth interviews were conducted with administrators of public relations master's…

  19. Australian Public Relations: Status at the Turn of the 21st Century.

    Science.gov (United States)

    Singh, Raveena; Smyth, Rosaleen

    2000-01-01

    Notes how over the last two decades the Public Relations Institute of Australia together with its strategic alliances have made many changes, structurally, strategically, and academically towards the professional growth of public relations. Discusses the views of the Public Relations Institute of Australia and offers a snapshot of two surveys on…

  20. The Role of Senior Public Relations Administrators in Institutional Decision Making: Are They at the Table?

    Science.gov (United States)

    Peyronel, Anthony C.

    2000-01-01

    This study examined the role of senior public relations administrators in institutional decision making through a survey of presidents and senior public relations officers at the 14 universities in the Pennsylvania State System of Higher Education (SSHE). Findings indicated that SSHE senior public relations administrators are often not included in…

  1. Advertising and Public Relations in Transition from Communism: The Case of Hungary, 1989-1994.

    Science.gov (United States)

    Hiebert, Ray E.

    1994-01-01

    Discusses the gradual rise of free print media, Western-style advertising and marketing, and limited public relations in Hungary in its first four years of democracy (1990-94). Notes how Hungary's first democratically elected government failed to understand the public relations implications of a free press, made one public relations mistake after…

  2. Missing Citations, Bulking Biographies, and Unethical Collaboration: Types of Cheating among Public Relations Majors

    Science.gov (United States)

    Auger, Giselle A.

    2013-01-01

    Students cheat. For the field of public relations, which continually struggles for credibility, the issue of student cheating should be paramount, as the unethical students of today become tomorrow's practitioners. Through a survey of 170 public relations majors, this study examined the importance students place on the Public Relations Society of…

  3. Advertising and Public Relations in Transition from Communism: The Case of Hungary, 1989-1994.

    Science.gov (United States)

    Hiebert, Ray E.

    1994-01-01

    Discusses the gradual rise of free print media, Western-style advertising and marketing, and limited public relations in Hungary in its first four years of democracy (1990-94). Notes how Hungary's first democratically elected government failed to understand the public relations implications of a free press, made one public relations mistake after…

  4. Rare disease relations through common genes and protein interactions.

    Science.gov (United States)

    Fernandez-Novo, Sara; Pazos, Florencio; Chagoyen, Monica

    2016-06-01

    ODCs (Orphan Disease Connections), available at http://csbg.cnb.csic.es/odcs, is a novel resource to explore potential molecular relations between rare diseases. These molecular relations have been established through the integration of disease susceptibility genes and human protein-protein interactions. The database currently contains 54,941 relations between 3032 diseases.

  5. Vitamin D and Related Genes, Race, and Prostate Cancer Aggressiveness

    Science.gov (United States)

    2014-10-01

    SUBTITLE 5a. CONTRACT NUMBER Vitamin D and Related Genes, Race, and Prostate Cancer 5b. GRANT NUMBER W81XWH-11-1-0568 Aggressiveness 5c. PROGRAM...examine whether altered vitamin D status (as measured by serum metabolites and by functional polymorphisms within genes related to vitamin D...potential to provide insights into a chronically underserved population carrying an unequal burden of disease. 15. SUBJECT TERMS Vitamin D, prostate

  6. SVM-T-RFE: a novel gene selection algorithm for identifying metastasis-related genes in colorectal cancer using gene expression profiles.

    Science.gov (United States)

    Li, Xiaobo; Peng, Sihua; Chen, Jian; Lü, Bingjian; Zhang, Honghe; Lai, Maode

    2012-03-09

    Although metastasis is the principal cause of death cause for colorectal cancer (CRC) patients, the molecular mechanisms underlying CRC metastasis are still not fully understood. In an attempt to identify metastasis-related genes in CRC, we obtained gene expression profiles of 55 early stage primary CRCs, 56 late stage primary CRCs, and 34 metastatic CRCs from the expression project in Oncology (http://www.intgen.org/expo/). We developed a novel gene selection algorithm (SVM-T-RFE), which extends support vector machine recursive feature elimination (SVM-RFE) algorithm by incorporating T-statistic. We achieved highest classification accuracy (100%) with smaller gene subsets (10 and 6, respectively), when classifying between early and late stage primary CRCs, as well as between metastatic CRCs and late stage primary CRCs. We also compared the performance of SVM-T-RFE and SVM-RFE gene selection algorithms on another large-scale CRC dataset and the five public microarray datasets. SVM-T-RFE bestowed SVM-RFE algorithm in identifying more differentially expressed genes, and achieving highest prediction accuracy using equal or smaller number of selected genes. A fraction of selected genes have been reported to be associated with CRC development or metastasis.

  7. Professionalism in Public Relations Pedagogy: A Comparative Analysis of Public Relations Curricula among the United States, the United Kingdom, and South Korea

    Science.gov (United States)

    Chung, Wonjun; Choi, Jinbong

    2012-01-01

    Based on a concept of professionalism, this study analyzed and compared current public relations curricula of higher education among the United States, the United Kingdom, and South Korea. In terms of three educational orientations, results indicated that public relations education in the United States is the most balanced among theoretical,…

  8. Professionalism in Public Relations Pedagogy: A Comparative Analysis of Public Relations Curricula among the United States, the United Kingdom, and South Korea

    Science.gov (United States)

    Chung, Wonjun; Choi, Jinbong

    2012-01-01

    Based on a concept of professionalism, this study analyzed and compared current public relations curricula of higher education among the United States, the United Kingdom, and South Korea. In terms of three educational orientations, results indicated that public relations education in the United States is the most balanced among theoretical,…

  9. Public Relations in the Community College: How to Start up an Operation, Determine the Program, and Master the Skills of Community College Public Relations.

    Science.gov (United States)

    Trent, Richard L., Ed.

    This nine-chapter manual provides a practical guide to community college public relations (PR) for PR officers with expanding responsibilities. Chapter I explores the philosophy of community college public relations, considering the issue of community, the role of the PR director, and potential problem areas. Chapters II and III provide guidelines…

  10. Phase analysis of circadian-related genes in two tissues

    Directory of Open Access Journals (Sweden)

    Li Leping

    2006-02-01

    Full Text Available Abstract Background Recent circadian clock studies using gene expression microarray in two different tissues of mouse have revealed not all circadian-related genes are synchronized in phase or peak expression times across tissues in vivo. Instead, some circadian-related genes may be delayed by 4–8 hrs in peak expression in one tissue relative to the other. These interesting biological observations prompt a statistical question regarding how to distinguish the synchronized genes from genes that are systematically lagged in phase/peak expression time across two tissues. Results We propose a set of techniques from circular statistics to analyze phase angles of circadian-related genes in two tissues. We first estimate the phases of a cycling gene separately in each tissue, which are then used to estimate the paired angular difference of the phase angles of the gene in the two tissues. These differences are modeled as a mixture of two von Mises distributions which enables us to cluster genes into two groups; one group having synchronized transcripts with the same phase in the two tissues, the other containing transcripts with a discrepancy in phase between the two tissues. For each cluster of genes we assess the association of phases across the tissue types using circular-circular regression. We also develop a bootstrap methodology based on a circular-circular regression model to evaluate the improvement in fit provided by allowing two components versus a one-component von-Mises model. Conclusion We applied our proposed methodologies to the circadian-related genes common to heart and liver tissues in Storch et al. 2, and found that an estimated 80% of circadian-related transcripts common to heart and liver tissues were synchronized in phase, and the other 20% of transcripts were lagged about 8 hours in liver relative to heart. The bootstrap p-value for being one cluster is 0.063, which suggests the possibility of two clusters. Our methodologies can

  11. DRUMS: a human disease related unique gene mutation search engine.

    Science.gov (United States)

    Li, Zuofeng; Liu, Xingnan; Wen, Jingran; Xu, Ye; Zhao, Xin; Li, Xuan; Liu, Lei; Zhang, Xiaoyan

    2011-10-01

    With the completion of the human genome project and the development of new methods for gene variant detection, the integration of mutation data and its phenotypic consequences has become more important than ever. Among all available resources, locus-specific databases (LSDBs) curate one or more specific genes' mutation data along with high-quality phenotypes. Although some genotype-phenotype data from LSDB have been integrated into central databases little effort has been made to integrate all these data by a search engine approach. In this work, we have developed disease related unique gene mutation search engine (DRUMS), a search engine for human disease related unique gene mutation as a convenient tool for biologists or physicians to retrieve gene variant and related phenotype information. Gene variant and phenotype information were stored in a gene-centred relational database. Moreover, the relationships between mutations and diseases were indexed by the uniform resource identifier from LSDB, or another central database. By querying DRUMS, users can access the most popular mutation databases under one interface. DRUMS could be treated as a domain specific search engine. By using web crawling, indexing, and searching technologies, it provides a competitively efficient interface for searching and retrieving mutation data and their relationships to diseases. The present system is freely accessible at http://www.scbit.org/glif/new/drums/index.html.

  12. Autophagy-related genes in Helicobacter pylori infection.

    Science.gov (United States)

    Tanaka, Shingo; Nagashima, Hiroyuki; Uotani, Takahiro; Graham, David Y; Yamaoka, Yoshio

    2017-06-01

    In vitro studies have shown that Helicobacter pylori (H. pylori) infection induces autophagy in gastric epithelial cells. However, prolonged exposure to H. pylori reduces autophagy by preventing maturation of the autolysosome. The alterations of the autophagy-related genes in H. pylori infection are not yet fully understood. We analyzed autophagy-related gene expression in H. pylori-infected gastric mucosa compared with uninfected gastric mucosa obtained from 136 Bhutanese volunteers with mild dyspeptic symptoms. We also studied single nucleotide polymorphisms (SNPs) of autophagy-related gene in 283 Bhutanese participants to identify the influence on susceptibility to H. pylori infection. Microarray analysis of 226 autophagy-related genes showed that 16 genes were upregulated (7%) and nine were downregulated (4%). We used quantitative reverse transcriptase polymerase chain reaction to measure mRNA levels of the downregulated genes (ATG16L1, ATG5, ATG4D, and ATG9A) that were core molecules of autophagy. ATG16L1 and ATG5 mRNA levels in H. pylori-positive specimens (n=86) were significantly less than those in H. pylori-negative specimens (n=50). ATG16L1 mRNA levels were inversely related to H. pylori density. We also compared SNPs of ATG16L1 (rs2241880) among 206 H. pylori-positive and 77 H. pylori-negative subjects. The odds ratio for the presence of H. pylori in the GG genotype was 0.40 (95% CI: 0.18-0.91) relative to the AA/AG genotypes. Autophagy-related gene expression profiling using high-throughput microarray analysis indicated that downregulation of core autophagy machinery genes may depress autophagy functions and possibly provide a better intracellular habit for H. pylori in gastric epithelial cells. © 2017 John Wiley & Sons Ltd.

  13. PUBLIC RELATIONS IN PUBLIC ADMINISTRATION: ROLE AND MANAGEMENT, IN A SOCIO-POLITICAL MARKETING CONTEXT

    Directory of Open Access Journals (Sweden)

    Dorian Pocovnicu

    2014-07-01

    Full Text Available Many agree that PR and marketing are at their best when used together, when it comes to local public administration institutions there is the need for both an individual and symbiotic approach of the two. Taking into consideration that public interest organizations act within public space, PR represents a public communication strategy. Thus they present the role of generating a climate and state of social normality and, especially in democratic societies, PR plays the part of generator of communication flows between public institutions, citizens and stakeholders. In a social-political marketing context, envisaged as an aggregate of processes, with a multiple purpose, the generator which is PR must unfold coherently for each of the processes. It is our purpose in this paper to depict the PR role and management in the case of one local public administration institution (Bacau Prefect Institution, in a socio-political marketing context.

  14. The Necessity of Public Relations for Sustainable Mining Activities

    Science.gov (United States)

    Lee, Hyunbock; Ji, Sangwoo

    2015-04-01

    other hand, in the survey to determine what the greatest difficulties of the current mining activities, 54% of mining companies chose environmental regulations, 26% of mining companies chose conflicts between mine area residents and mining companies. Environmental regulations are may defined as the greatest difficulty of current mining activities. But most of environmental regulation's problems are caused by frictions with residents, because all of South Korean mines are very close to villages. So, the biggest difficulty of mining activities can be defined conflicts between residents and mining companies. Moreover, general people in South Korea including some mining engineers recognize the mining industry as a declined and pollution industry. Without clear understanding of mining activities, any mine developments and policies related to mining activities cannot be made by rational discussions. And, if their recognition is not formed in a rational way, it will be turned to extreme fear or blind hatred. Therefore, to understand mining activities correctly, the effective public relations strategy is necessary such as corporate advertisements or public advertisements.

  15. Relating Perturbation Magnitude to Temporal Gene Expression in Biological Systems

    Energy Technology Data Exchange (ETDEWEB)

    Callister, Stephen J.; Parnell, John J.; Pfrender, Michael E.; Hashsham, Syed

    2009-03-19

    A method to quantitatively relate stress to response at the level of gene expression is described using Saccharomyces cerevisiae as a model organism. Stress was defined as the magnitude of perturbation and strain was defined as the magnitude of cumulative response in terms of gene expression. Expression patterns of sixty genes previously reported to be significantly impacted by osmotic shock or belonging to the high-osmotic glycerol, glycerolipid metabolism, and glycolysis pathways were determined following perturbations of increasing sodium chloride concentrations (0, 0.5, 0.7, 1.0, 1.5, and 1.4 M). Expression of these genes was quantified temporally using reverse transcriptase real time polymerase chain reaction. The magnitude of cumulative response was obtained by calculating the total moment of area of the temporal response envelope for all the 60 genes, either together or for the set of genes related to each pathway. A non-linear relationship between stress and response was observed for the range of stress studied. This study examines a quantitative approach to quantify the strain at the level of gene expression to relate stress to strain in biological systems. The approach should be generally applicable to quantitatively evaluate the response of organisms to environmental change.

  16. Relating perturbation magnitude to temporal gene expression in biological systems

    Directory of Open Access Journals (Sweden)

    Pfrender Michael E

    2009-03-01

    Full Text Available Abstract Background Most transcriptional activity is a result of environmental variability. This cause (environment and effect (gene expression relationship is essential to survival in any changing environment. The specific relationship between environmental perturbation and gene expression – and stability of the response – has yet to be measured in detail. We describe a method to quantitatively relate perturbation magnitude to response at the level of gene expression. We test our method using Saccharomyces cerevisiae as a model organism and osmotic stress as an environmental stress. Results Patterns of gene expression were measured in response to increasing sodium chloride concentrations (0, 0.5, 0.7, 1.0, and 1.2 M for sixty genes impacted by osmotic shock. Expression of these genes was quantified over five time points using reverse transcriptase real-time polymerase chain reaction. Magnitudes of cumulative response for specific pathways, and the set of all genes, were obtained by combining the temporal response envelopes for genes exhibiting significant changes in expression with time. A linear relationship between perturbation magnitude and response was observed for the range of concentrations studied. Conclusion This study develops a quantitative approach to describe the stability of gene response and pathways to environmental perturbation and illustrates the utility of this approach. The approach should be applicable to quantitatively evaluate the response of organisms via the magnitude of response and stability of the transcriptome to environmental change.

  17. Agency relations and managed performance in public universities in Uganda

    Directory of Open Access Journals (Sweden)

    James R.K. Kagaari

    2013-01-01

    Full Text Available Orientation: This article focused on the need for improved employer-employee relationships in order for public universities in Uganda to achieve their intended objectives.Research purpose: The purpose of this article was to review the need for appropriate employer-employee relationships that will ensure quality services and service delivery in public universities in Uganda.Motivation for the study: The researchers set out to examine why managers of public universities in Uganda were continuously paying less attention to the needs of the employees.Research design, approach and method: A descriptive research design was employed and 12 respondents, purposively selected from 4 public universities, were interviewed. Data were recorded, transcribed and analysed using Nvivo software. This article is based on the perspective of agency theory, and discussed the contractual relationship between management and employees. The agency theory was deemed necessary because of its contribution to organisational literature.Main findings: There is a need to create and nurture a collegial working climate that promotes quality interactions through information sharing. This results in creating and retaining motivated and committed employees, and also helps to overcome the paradox of balancing the high demand for university education whilst offering quality services.Practical/managerial implications: Managers have to continuously monitor and accommodate employee needs and demands.Contribution/value-add: The potential value of the paper is its function as a guide for public universities to have visionary managers that will introduce new approaches to managing public universities in a competitive global environment.

  18. Polymorphisms in genes involved in neurotransmission in relation to smoking.

    Science.gov (United States)

    Arinami, T; Ishiguro, H; Onaivi, E S

    2000-12-27

    Smoking behavior is influenced by both genetic and environmental factors. The genetic contribution to smoking behavior is at least as great as its contribution to alcoholism. Much progress has been achieved in genomic research related to cigarette-smoking within recent years. Linkage studies indicate that there are several loci linked to smoking, and candidate genes that are related to neurotransmission have been examined. Possible associated genes include cytochrome P450 subfamily polypeptide 6 (CYP2A6), dopamine D(1), D(2), and D(4) receptors, dopamine transporter, and serotonin transporter genes. There are other important candidate genes but studies evaluating the link with smoking have not been reported. These include genes encoding the dopamine D(3) and D(5) receptors, serotonin receptors, tyrosine hydroxylase, trytophan 2,3-dioxygenase, opioid receptors, and cannabinoid receptors. Since smoking-related factors are extremely complex, studies of diverse populations and of many aspects of smoking behavior including initiation, maintenance, cessation, relapse, and influence of environmental factors are needed to identify smoking-associated genes. We now review genetic polymorphisms reported to be involved in neurotransmission in relation to smoking.

  19. Publicity as policy: the changing role of press and public relations at the BMA, 1940s-80s.

    Science.gov (United States)

    Loughlin, Kelly

    2005-01-01

    Relationships between policy and publicity or public relations (PR) have been questioned since the emergence of professional public relations in the early-twentieth century. In the field of health and medicine organised PR activity began to flourish in the decades following World War Two. Its presence became evident in government departments, in professional associations, voluntary bodies and campaigning groups. Increasingly, policy decisions had to be publicly performed through rituals like the press conference. This chapter documents the development of press and PR activity at the British Medical Association (BMA) from the 1950s to the 1980s. The BMA provides a well-documented case, which can be used to suggest broader shifts in the association between policy and publicity.

  20. 76 FR 62092 - Notice of Receipt of Complaint; Solicitation of Comments Relating to the Public Interest

    Science.gov (United States)

    2011-10-06

    ... COMMISSION Notice of Receipt of Complaint; Solicitation of Comments Relating to the Public Interest AGENCY: U... Thereof, and Related Software, DN 2846; the Commission is soliciting comments on any public interest... complainant, proposed respondents, other interested parties, and members of the public are invited to...

  1. 76 FR 19126 - Notice of Receipt of Complaint; Solicitation of Comments Relating to the Public Interest

    Science.gov (United States)

    2011-04-06

    ... COMMISSION Notice of Receipt of Complaint; Solicitation of Comments Relating to the Public Interest AGENCY: U... Containing Same, and Related Methods, DN 2798; the Commission is soliciting comments on any public interest..., other interested parties, and members of the public are invited to file comments, not to exceed...

  2. School Public Relations: The Complete Book. A Source Book of Proven PR Practices.

    Science.gov (United States)

    Davis, B. Rodney; Ross, Virginia M., Ed.

    School public relations is a planned and systematic management function relying on a comprehensive, two-way communication process involving both internal and external publics with a goal of stimulating a better understanding of the role, objectives, accomplishments, and needs of the organization. The function of school public relations is, first,…

  3. Transcriptional Wiring of Cell Wall-Related Genes in Arabidopsis

    Institute of Scientific and Technical Information of China (English)

    Marek Mutwil; Colin Ruprecht; Federico M. Giorgi; Martin Bringmann; Bj(o)rn Usadel; Staffan Persson

    2009-01-01

    Transcriptional coordination, or co-expression, of genes may signify functional relatedness of the correspond-ing proteins. For example, several genes involved in secondary cell wall cellulose biosynthesis are co-expressed with genes engaged in the synthesis of xylan, which is a major component of the secondary cell wall. To extend these types of anal-yses, we investigated the co-expression relationships of all Carbohydrate-Active enZYmes (CAZy)-related genes for Arabidopsis thaliana. Thus, the intention was to transcriptionally link different cell wall-related processes to each other, and also to other biological functions. To facilitate easy manual inspection, we have displayed these interactions as networks and matrices, and created a web-based interface (http://aranet.mpimp-golm.mpg.de/corecarb) containing downloadable files for all the transcriptional associations.

  4. A complex network analysis of hypertension-related genes

    Science.gov (United States)

    Wang, Huan; Xu, Chuan-Yun; Hu, Jing-Bo; Cao, Ke-Fei

    2014-01-01

    In this paper, a network of hypertension-related genes is constructed by analyzing the correlations of gene expression data among the Dahl salt-sensitive rat and two consomic rat strains. The numerical calculations show that this sparse and assortative network has small-world and scale-free properties. Further, 16 key hub genes (Col4a1, Lcn2, Cdk4, etc.) are determined by introducing an integrated centrality and have been confirmed by biological/medical research to play important roles in hypertension.

  5. A graphic method for identification of novel glioma related genes.

    Science.gov (United States)

    Gao, Yu-Fei; Shu, Yang; Yang, Lei; He, Yi-Chun; Li, Li-Peng; Huang, GuaHua; Li, Hai-Peng; Jiang, Yang

    2014-01-01

    Glioma, as the most common and lethal intracranial tumor, is a serious disease that causes many deaths every year. Good comprehension of the mechanism underlying this disease is very helpful to design effective treatments. However, up to now, the knowledge of this disease is still limited. It is an important step to understand the mechanism underlying this disease by uncovering its related genes. In this study, a graphic method was proposed to identify novel glioma related genes based on known glioma related genes. A weighted graph was constructed according to the protein-protein interaction information retrieved from STRING and the well-known shortest path algorithm was employed to discover novel genes. The following analysis suggests that some of them are related to the biological process of glioma, proving that our method was effective in identifying novel glioma related genes. We hope that the proposed method would be applied to study other diseases and provide useful information to medical workers, thereby designing effective treatments of different diseases.

  6. A Graphic Method for Identification of Novel Glioma Related Genes

    Directory of Open Access Journals (Sweden)

    Yu-Fei Gao

    2014-01-01

    Full Text Available Glioma, as the most common and lethal intracranial tumor, is a serious disease that causes many deaths every year. Good comprehension of the mechanism underlying this disease is very helpful to design effective treatments. However, up to now, the knowledge of this disease is still limited. It is an important step to understand the mechanism underlying this disease by uncovering its related genes. In this study, a graphic method was proposed to identify novel glioma related genes based on known glioma related genes. A weighted graph was constructed according to the protein-protein interaction information retrieved from STRING and the well-known shortest path algorithm was employed to discover novel genes. The following analysis suggests that some of them are related to the biological process of glioma, proving that our method was effective in identifying novel glioma related genes. We hope that the proposed method would be applied to study other diseases and provide useful information to medical workers, thereby designing effective treatments of different diseases.

  7. A bibliography of IRIS-related publications, 2000-2011

    Science.gov (United States)

    Muco, B.

    2012-12-01

    Citations and acknowledgements in scientific journals can be an indicator of the role an organization has on the research of that field. Since its formation and incorporation in May 1984, the IRIS Consortium (Incorporated Research Institutions for Seismology) is mentioned more and more as a valuable source of data, instruments and programs in the literature of earth sciences. As a large organization with more than 100 member domestic institutes and about 40 international affiliates, obviously IRIS has a direct impact on the earth sciences through all its programs, projects, workshops, symposia, and news¬letters and as a lively forum for exchanging ideas. In order to maintain support from National Science Foundation (NSF) and the research community, it is important to document the continued use of IRIS facilities in basic research programs. IRIS maintains a database of articles that are based on the use of IRIS facilities or which reference use of IRIS data and resources. Articles in this database have been either been provided to IRIS by the authors or selected through an annual search of a number of prominent journals. A text version of the full bibliographic database is available on the IRIS website and a version in EndNote format is also provided. To provide a more complete bibliography and a consistent evaluation of temporal tends in publications, a special annual search began in 2000 which focused on a subset of key seismology and Earth science journals: Bulletin of Seismological Society of America, Journal of Geophysical Research, Seismological Research Letters, Geophysical Research Letters, Earth and Planetary Science Letters, Physics of the Earth and Planetary Interiors, Tectonophysics, Geophysical Journal International, Nature, Science, Geology and EOS. Using different search engines as Scirus, ScienceDirect, GeoRef, OCLC First Search, EASI Search, NASA Abstract Service etc. for online journals and publishers' databases, we searched for key words (IRIS

  8. Promoting the Everyday: Pro-Sharia Advocacy and Public Relations in Ontario, Canada's "Sharia Debate"

    National Research Council Canada - National Science Library

    Jennifer A Selby

    2013-01-01

    .... Instead, I argue that the "Sharia Debate" served as a catalyst for mainstream conservative Muslim groups in Ontario to develop public relations apparatuses that better facilitate the perspectives of everyday religious conservatives in the public sphere.

  9. Age-related vascular gene expression profiling in mice.

    Science.gov (United States)

    Rammos, Christos; Hendgen-Cotta, Ulrike B; Deenen, Rene; Pohl, Julia; Stock, Pia; Hinzmann, Christian; Kelm, Malte; Rassaf, Tienush

    2014-01-01

    Increasing age involves a number of detrimental changes in the cardiovascular system and particularly on the large arteries. It deteriorates vascular integrity and leads to increased vascular stiffness entailing hypertension with increased cardiovascular morbidity and mortality. The consequences of continuous oxidative stress and damages to biomolecules include altered gene expression, genomic instability, mutations, loss of cell division and cellular responses to increased stress. Many studies have been performed in aged C57BL/6 mice; however, analyses of the age-related changes that occur at a gene expression level and transcriptional profile in vascular tissue have not been elucidated in depth. To determine the changes of the vascular transcriptome, we conducted gene expression microarray experiments on aortas of adult and old mice, in which age-related vascular dysfunction was confirmed by increased stiffness and associated systolic hypertension. Our results highlight differentially expressed genes overrepresented in Gene Ontology categories. Molecular interaction and reaction pathways involved in vascular functions and disease, within the transforming growth factor-beta (TGF-β) pathway, the renin-angiotensin system and the detoxification systems are displayed. Our results provide insight to an altered gene expression profile related to age, thus offering useful clues to counteract or prevent vascular aging and its detrimental consequences. Copyright © 2014 Elsevier Ireland Ltd. All rights reserved.

  10. Ethical practice of social media in public relations

    CERN Document Server

    DiStaso, Marcia W

    2014-01-01

    Given the high rate of social media use by the public, organizations are compelled to engage with key audiences through these outlets. Social media engagement requires organizations to actively participate with public groups, and this highly-interactive exchange raises a new set of ethical concerns for communicators. In this rapidly changing communications environment, the long-term implications of social media are uncertain, and this book provides the much needed research to understand its impact on audiences and organizations.Through an examination of a broad range of ethics concepts includi

  11. Social Media, Traditional Media and Marketing Communication of Public Relations:A Study of Banking Industry

    OpenAIRE

    Khajeheian, Datis; Mirahmadi, Fereshteh

    2015-01-01

    Public relations are undertaking more important role in the marketing communication and advertising. The present paper reports a survey conducted in three Iranian banks’ public relations departments to understand how they use different media in their marketing communications and other related functions. A classification of public relations functions including fourteen functions in three categories has taken as research framework and by using a questionnaire, eight media have been asked to ran...

  12. Customer Relations Management sebagai Salah Satu Upaya Public Relations Perusahaan Jasa Perbankan Menciptakan Good Image

    Directory of Open Access Journals (Sweden)

    Prima Ayu Rizqi Mahanani

    2017-01-01

    Full Text Available This article deals with marketing trends in the 21st century is shifting from a transactional approach to the relational approach with focus on the fulfillment of needs, satisfaction, and pleasure affect business banking customers are very dependent on the customer. Map business services banking services fickle demands creativity public relations in providing the best service to its customers get a good image. Service concept using the service paradigm leading to cultivate the power of the customer based on the customer satisfaction-oriented, widely used by business banking services at this time. Paradigms that focus on how to provide services to the customer so that the customer was satisfied, beyond what can be given to something that is important and not to be underestimated. Skills to understand and fulfill customer expectations should be every company’s business philosophy of banking services and customer relationship management is a strategy

  13. Changing Governance and Authority Relations in the Public Sciences

    Science.gov (United States)

    Whitley, Richard

    2011-01-01

    Major changes in the governance of higher education and the public sciences have taken place over the past 40 or so years in many OECD countries. These have affected the nature of authority relationships governing research priorities and the evaluation of results. In particular, the increasing exogeneity, formalisation and substantive nature of…

  14. Public Relations Opportunities for Schools Utilizing Innovations in Virtual Communities

    Science.gov (United States)

    O'Reilly, Frances L.; Matt, John J.

    2013-01-01

    With the dawn of the Information Age, schools, along with other organizations, must take note of the varied ways individuals and groups in society are communicating. Today, with the many forms of communication, most information is made public in real time. In a qualitative national study in the United States, respondents identified positive and…

  15. Do Public Relations and Journalism’s Converging Roles Affect How They Perceive Each Other?

    DEFF Research Database (Denmark)

    Valentini, Chiara

    2014-01-01

    Media relations is historically a core activity qualifying public relations from other communication-related professions and is widely practiced in many organizations. Despite the increasing use of digital media to directly communicate with publics, journalists are still key stakeholders...... for organizations. Also communications by organizations have become more and more mediatized and at the same time more and more journalists are switching to a public relations career. Yet, if more journalists are becoming public relations practitioners and more public relations practitioners are adopting...... journalistic working practices, does this change the way these communicators perceive themselves and the other profession? The aim of this study is to provide some insights from a southern, Latin country, Italy, on how Italian public relations practitioners and journalists perceive their and the other...

  16. Comparative and functional analysis of cardiovascular-related genes

    Energy Technology Data Exchange (ETDEWEB)

    Cheng, Jan-Fang; Pennacchio, Len A.

    2003-09-01

    The ability to detect putative cis-regulatory elements in cardiovascular-related genes has been accelerated by the availability of genomic sequence data from numerous vertebrate species and the recent development of comparative genomic tools. This improvement is anticipated to lead to a better understanding of the complex regulatory architecture of cardiovascular (CV) genes and how genetic variants in these non-coding regions can potentially play a role in cardiovascular disease. This manuscript reviews a recently established database dedicated to the comparative sequence analysis of 250 human CV genes of known importance, 37 of which currently contain sequence comparison data for organisms beyond those of human, mouse and rat. These data have provided a glimpse into the variety of possible insights from deep vertebrate sequence comparisons and the identification of putative gene regulatory elements.

  17. Visually Relating Gene Expression and in vivo DNA Binding Data

    Energy Technology Data Exchange (ETDEWEB)

    Huang, Min-Yu; Mackey, Lester; Ker?,; nen, Soile V. E.; Weber, Gunther H.; Jordan, Michael I.; Knowles, David W.; Biggin, Mark D.; Hamann, Bernd

    2011-09-20

    Gene expression and in vivo DNA binding data provide important information for understanding gene regulatory networks: in vivo DNA binding data indicate genomic regions where transcription factors are bound, and expression data show the output resulting from this binding. Thus, there must be functional relationships between these two types of data. While visualization and data analysis tools exist for each data type alone, there is a lack of tools that can easily explore the relationship between them. We propose an approach that uses the average expression driven by multiple of ciscontrol regions to visually relate gene expression and in vivo DNA binding data. We demonstrate the utility of this tool with examples from the network controlling early Drosophila development. The results obtained support the idea that the level of occupancy of a transcription factor on DNA strongly determines the degree to which the factor regulates a target gene, and in some cases also controls whether the regulation is positive or negative.

  18. Multi-year Content Analysis of User Facility Related Publications

    Energy Technology Data Exchange (ETDEWEB)

    Patton, Robert M [ORNL; Stahl, Christopher G [ORNL; Hines, Jayson [ORNL; Potok, Thomas E [ORNL; Wells, Jack C [ORNL

    2013-01-01

    Scientific user facilities provide resources and support that enable scientists to conduct experiments or simulations pertinent to their respective research. Consequently, it is critical to have an informed understanding of the impact and contributions that these facilities have on scientific discoveries. Leveraging insight into scientific publications that acknowledge the use of these facilities enables more informed decisions by facility management and sponsors in regard to policy, resource allocation, and influencing the direction of science as well as more effectively understand the impact of a scientific user facility. This work discusses preliminary results of mining scientific publications that utilized resources at the Oak Ridge Leadership Computing Facility (OLCF) at Oak Ridge National Laboratory (ORNL). These results show promise in identifying and leveraging multi-year trends and providing a higher resolution view of the impact that a scientific user facility may have on scientific discoveries.

  19. Oshkosh Logistic Management and Public Relations Responsibilities at NASA Langley

    Science.gov (United States)

    Beck, Danielle

    1995-01-01

    The central focus of my study for the summer of 1995 was to provide logistical support to Margaret Hunt, the logistics manager of the OSHKOSH airshow. In this capacity responsibilities included making arrangements for participants from NASA centers and SBIR companies for their stay in Wisconsin, while visiting the airshow, and managing staff for exhibits and the aerospace theater. A secondary purpose was to serve in other public service capacities by writing news releases, fact sheets, announcements, and articles for the Researcher News.

  20. Characterization of Starch Degradation Related Genes in Postharvest Kiwifruit.

    Science.gov (United States)

    Hu, Xiong; Kuang, Sheng; Zhang, Ai-Di; Zhang, Wang-Shu; Chen, Miao-Jin; Yin, Xue-Ren; Chen, Kun-Song

    2016-12-15

    Starch is one of the most important storage carbohydrates in plants. Kiwifruit typically accumulate large amounts of starch during development. The fruit retain starch until commercial maturity, and its postharvest degradation is essential for consumer acceptance. The activity of genes related to starch degradation has, however, rarely been investigated. Based on the kiwifruit genome sequence and previously reported starch degradation-related genes, 17 novel genes were isolated and the relationship between their expression and starch degradation was examined using two sets of materials: ethylene-treated (100 µL/L, 20 °C; ETH) vs. control (20 °C; CK) and controlled atmosphere stored (CA, 5% CO₂ + 2% O₂, 0 °C) vs. normal atmosphere in cold storage (NA, 0 °C). Physiological analysis indicated that ETH accelerated starch degradation and increased soluble solids content (SSC) and soluble sugars (glucose, fructose and sucrose), while CA inhibited starch reduction compared with NA. Using these materials, expression patterns of 24 genes that may contribute to starch degradation (seven previously reported and 17 newly isolated) were analyzed. Among the 24 genes, AdAMY1, AdAGL3 and AdBAM3.1/3L/9 were significantly induced by ETH and positively correlated with starch degradation. Furthermore, these five genes were also inhibited by CA, conforming the likely involvement of these genes in starch degradation. Thus, the present study has identified the genes with potential for involvement in starch degradation in postharvest kiwifruit, which will be useful for understanding the regulation of kiwifruit starch content and metabolism.

  1. Characterization of Starch Degradation Related Genes in Postharvest Kiwifruit

    Directory of Open Access Journals (Sweden)

    Xiong Hu

    2016-12-01

    Full Text Available Starch is one of the most important storage carbohydrates in plants. Kiwifruit typically accumulate large amounts of starch during development. The fruit retain starch until commercial maturity, and its postharvest degradation is essential for consumer acceptance. The activity of genes related to starch degradation has, however, rarely been investigated. Based on the kiwifruit genome sequence and previously reported starch degradation-related genes, 17 novel genes were isolated and the relationship between their expression and starch degradation was examined using two sets of materials: ethylene-treated (100 µL/L, 20 °C; ETH vs. control (20 °C; CK and controlled atmosphere stored (CA, 5% CO2 + 2% O2, 0 °C vs. normal atmosphere in cold storage (NA, 0 °C. Physiological analysis indicated that ETH accelerated starch degradation and increased soluble solids content (SSC and soluble sugars (glucose, fructose and sucrose, while CA inhibited starch reduction compared with NA. Using these materials, expression patterns of 24 genes that may contribute to starch degradation (seven previously reported and 17 newly isolated were analyzed. Among the 24 genes, AdAMY1, AdAGL3 and AdBAM3.1/3L/9 were significantly induced by ETH and positively correlated with starch degradation. Furthermore, these five genes were also inhibited by CA, conforming the likely involvement of these genes in starch degradation. Thus, the present study has identified the genes with potential for involvement in starch degradation in postharvest kiwifruit, which will be useful for understanding the regulation of kiwifruit starch content and metabolism.

  2. Characterization of Starch Degradation Related Genes in Postharvest Kiwifruit

    Science.gov (United States)

    Hu, Xiong; Kuang, Sheng; Zhang, Ai-Di; Zhang, Wang-Shu; Chen, Miao-Jin; Yin, Xue-Ren; Chen, Kun-Song

    2016-01-01

    Starch is one of the most important storage carbohydrates in plants. Kiwifruit typically accumulate large amounts of starch during development. The fruit retain starch until commercial maturity, and its postharvest degradation is essential for consumer acceptance. The activity of genes related to starch degradation has, however, rarely been investigated. Based on the kiwifruit genome sequence and previously reported starch degradation-related genes, 17 novel genes were isolated and the relationship between their expression and starch degradation was examined using two sets of materials: ethylene-treated (100 µL/L, 20 °C; ETH) vs. control (20 °C; CK) and controlled atmosphere stored (CA, 5% CO2 + 2% O2, 0 °C) vs. normal atmosphere in cold storage (NA, 0 °C). Physiological analysis indicated that ETH accelerated starch degradation and increased soluble solids content (SSC) and soluble sugars (glucose, fructose and sucrose), while CA inhibited starch reduction compared with NA. Using these materials, expression patterns of 24 genes that may contribute to starch degradation (seven previously reported and 17 newly isolated) were analyzed. Among the 24 genes, AdAMY1, AdAGL3 and AdBAM3.1/3L/9 were significantly induced by ETH and positively correlated with starch degradation. Furthermore, these five genes were also inhibited by CA, conforming the likely involvement of these genes in starch degradation. Thus, the present study has identified the genes with potential for involvement in starch degradation in postharvest kiwifruit, which will be useful for understanding the regulation of kiwifruit starch content and metabolism. PMID:27983700

  3. Detecting Horizontal Gene Transfer between Closely Related Taxa.

    Directory of Open Access Journals (Sweden)

    Orit Adato

    2015-10-01

    Full Text Available Horizontal gene transfer (HGT, the transfer of genetic material between organisms, is crucial for genetic innovation and the evolution of genome architecture. Existing HGT detection algorithms rely on a strong phylogenetic signal distinguishing the transferred sequence from ancestral (vertically derived genes in its recipient genome. Detecting HGT between closely related species or strains is challenging, as the phylogenetic signal is usually weak and the nucleotide composition is normally nearly identical. Nevertheless, there is a great importance in detecting HGT between congeneric species or strains, especially in clinical microbiology, where understanding the emergence of new virulent and drug-resistant strains is crucial, and often time-sensitive. We developed a novel, self-contained technique named Near HGT, based on the synteny index, to measure the divergence of a gene from its native genomic environment and used it to identify candidate HGT events between closely related strains. The method confirms candidate transferred genes based on the constant relative mutability (CRM. Using CRM, the algorithm assigns a confidence score based on "unusual" sequence divergence. A gene exhibiting exceptional deviations according to both synteny and mutability criteria, is considered a validated HGT product. We first employed the technique to a set of three E. coli strains and detected several highly probable horizontally acquired genes. We then compared the method to existing HGT detection tools using a larger strain data set. When combined with additional approaches our new algorithm provides richer picture and brings us closer to the goal of detecting all newly acquired genes in a particular strain.

  4. The Innate Immune-Related Genes in Catfish

    Directory of Open Access Journals (Sweden)

    Weidong Liu

    2012-11-01

    Full Text Available Catfish is one of the most important aquaculture species in America (as well as in Asia and Africa. In recent years, the production of catfish has suffered massive financial losses due to pathogen spread and breakouts. Innate immunity plays a crucial role in increasing resistance to pathogenic organisms and has generated increasing interest in the past few years. This review summarizes the current understanding of innate immune-related genes in catfish, including pattern recognition receptors, antimicrobial peptides, complements, lectins, cytokines, transferrin and gene expression profiling using microarrays and next generation sequencing technologies. This review will benefit the understanding of innate immune system in catfish and further efforts in studying the innate immune-related genes in fish.

  5. The evolution of evaluation – the accelerating march towards the measurement of public relations effectiveness

    OpenAIRE

    Watson, Tom

    2011-01-01

    The measurement and evaluation of public relations effectiveness has long been a major professional and research issue (White and Blamphin 1994; Synnott and McKie 1997). Recently Watson (2008) found that it still ranked third in an international study of public relations research priorities. \\ud In the first half of the last century, there was little reference to it. The first major scholarly reference came in Cutlip and Center’s first edition of Effective Public Relations (1952) which implie...

  6. Public relations Svazu obchodu a cestovního ruchu ČR

    OpenAIRE

    Dragonová, Kateřina

    2012-01-01

    The purpose of the thesis is to analyze and evaluate strategy of public relations of the Czech Confederation of Commerce and Tourism. The theoretical part defines marketing communication in the marketing mix, brings the theoretical bases of public relations with the main focus on public relations in specific sectors. The practical part includes the overview of the Czech Confederation of Commerce and Tourism, the description of the PR tools and activities and evaluation of current PR strategy....

  7. Outcomes-based guidelines for the curriculation of Technikon level public relations education in South Africa.

    OpenAIRE

    2008-01-01

    The International Public Relations Association (IPRA) in their Gold Paper No.7 (1990:6) recognises two schools of thought about education and training for public relations : one that it is preparation for a technician level post and the other that it is preparation for management. These two approaches broadly represent that of public relations education in the USA and that in Europe, respectively. These two different approaches differ markedly. South African tertiary education utilises both o...

  8. Public Relations of Scientific Libraries in the Federal Republic of Germany

    OpenAIRE

    Haase, Y. A.

    1981-01-01

    Up until now, scientific libraries in the Federal Republic of Germany have been very reserved about public relations. One of the reasons for this attitude has been insecurity about the application of the specific methods used in public relations. For this reason the Deutsches Bibliotheksinstitut (West Berlin) organized a project in 1978 that is meant to create the methodological preconditions for public relations in scientific libraries. The methods are to be tried out first in a model of loc...

  9. Cultural influences on doing qualitative research in public relations in Mexico

    OpenAIRE

    Daymon, Christine; Hodges, Caroline E.M.

    2008-01-01

    Over the last decade in international public relations scholarship, there has been a significant growth in comparative research, offering illumination on the different practices, assumptions and expectations of those involved in public relations in both global and local contexts. The qualitative voice is increasingly heard because of its more nuanced insights on cultural difference. Yet there are significant challenges for researchers seeking to investigate public relations in cultures differ...

  10. Review of Selected Dissertations Relevant to the "Journal of School Public Relations"

    Science.gov (United States)

    Hurtado, DeAnn; McCue, Lesley

    2012-01-01

    The article provides summaries of doctoral dissertations completed between January 2008 and December 2011 addressing foci of the "Journal of School Public Relations". The five areas are public relations, communication, school and community relations, conflict management, and human resources management. The periodic summaries of these dissertations…

  11. Review of Selected Dissertations Relevant to the "Journal of School Public Relations"

    Science.gov (United States)

    Hurtado, DeAnn; McCue, Lesley

    2012-01-01

    The article provides summaries of doctoral dissertations completed between January 2008 and December 2011 addressing foci of the "Journal of School Public Relations". The five areas are public relations, communication, school and community relations, conflict management, and human resources management. The periodic summaries of these dissertations…

  12. Organizational Response to Public Relations: An Empirical Study of Firms in Singapore.

    Science.gov (United States)

    Wee, Chow-Hou; And Others

    1996-01-01

    Assesses implications of the strategic management aspect of public relations for firms in Singapore. Focuses on how firms with differing organizational structure/background respond to the challenges of executing core public relations activities. Finds that manufacturing firms pay less attention to customer relations than service organizations, and…

  13. The prediction of candidate genes for cervix related cancer through gene ontology and graph theoretical approach.

    Science.gov (United States)

    Hindumathi, V; Kranthi, T; Rao, S B; Manimaran, P

    2014-06-01

    With rapidly changing technology, prediction of candidate genes has become an indispensable task in recent years mainly in the field of biological research. The empirical methods for candidate gene prioritization that succors to explore the potential pathway between genetic determinants and complex diseases are highly cumbersome and labor intensive. In such a scenario predicting potential targets for a disease state through in silico approaches are of researcher's interest. The prodigious availability of protein interaction data coupled with gene annotation renders an ease in the accurate determination of disease specific candidate genes. In our work we have prioritized the cervix related cancer candidate genes by employing Csaba Ortutay and his co-workers approach of identifying the candidate genes through graph theoretical centrality measures and gene ontology. With the advantage of the human protein interaction data, cervical cancer gene sets and the ontological terms, we were able to predict 15 novel candidates for cervical carcinogenesis. The disease relevance of the anticipated candidate genes was corroborated through a literature survey. Also the presence of the drugs for these candidates was detected through Therapeutic Target Database (TTD) and DrugMap Central (DMC) which affirms that they may be endowed as potential drug targets for cervical cancer.

  14. Regulation of iron transport related genes by boron in the marine bacterium Marinobacter algicola DG893.

    Science.gov (United States)

    Romano, Ariel; Trimble, Lyndsay; Hobusch, Ashtian R; Schroeder, Kristine J; Amin, Shady A; Hartnett, Andrej D; Barker, Ryan A; Crumbliss, Alvin L; Carrano, Carl J

    2013-08-01

    While there has been extensive interest in the use of boron isotope ratios as a surrogate of pH in paleoclimate studies in the context of climate change-related questions, the high (0.4 mM) concentration and the depth-independent (conservative or non-nutrient-like) concentration profile of this element have led to boron being neglected as a potentially biologically relevant element in the modern ocean. Here we report that boron affects the expression of a number of protein and genes in the "algal-associated" Gram-negative marine bacterium Marinobacter algicola DG893. Most intriguingly, a number of these proteins and genes are related to iron uptake. In a recent separate publication we have shown that boron regulates one such iron transport related protein, i.e. the periplasmic iron binding protein FbpA via a direct interaction of the metalloid with this protein. Here we show that a number of other iron uptake related genes are also affected by boron but in the opposite way i.e. they are up-regulated. We propose that the differential effect of boron on FbpA expression relative to other iron transport related genes is a result of an interaction between boron and the global iron regulatory protein Fur.

  15. New Exploration on Library Public Relation%图书馆公共关系新探

    Institute of Scientific and Technical Information of China (English)

    马玉英

    2012-01-01

    指出图书馆公共关系的重要性,对图书馆公共关系的概念及分类进行简要论述,提出图书馆公共关系的若干策略和需要注意的问题,阐述了危机公关的重要性。%The article points out the importance of public relation, makes brief discussion on the concept and classification of library public relation, puts forward some measures and problems of library public relation, and elaborates the importance of crisis public relation.

  16. Integrating Public Relations and Legal Responses during a Crisis: The Case of Odwalla, Inc.

    Science.gov (United States)

    Martinelli, Kathleen A.; Briggs, William

    1998-01-01

    Examines the crisis-communication strategies employed by Odwalla, Inc. during its juice contamination crisis, a crisis whose impact on public health and safety gave it the potential for developing into an issue that required public policy relief. Finds that public-relations response strategies dominated legal response strategies, followed by mixed…

  17. 76 FR 383 - Notice of Receipt of Complaint; Solicitation of Comments Relating to the Public Interest

    Science.gov (United States)

    2011-01-04

    ... COMMISSION Notice of Receipt of Complaint; Solicitation of Comments Relating to the Public Interest AGENCY: U... 2777; the Commission is soliciting comments on any public interest issues raised by the complaint. FOR... any public interest issues raised by the complaint. Comments should address whether issuance of...

  18. 75 FR 53710 - Notice of Receipt of Complaint; Solicitation of Comments Relating to the Public Interest

    Science.gov (United States)

    2010-09-01

    ... COMMISSION Notice of Receipt of Complaint; Solicitation of Comments Relating to the Public Interest AGENCY: U... Marine Autopilots with GPS or IMU, DN 2752; the Commission is soliciting comments on any public interest... interested parties, and members of the public are invited to file comments, not to exceed five pages...

  19. 78 FR 7811 - Notice of Receipt of Complaint; Solicitation of Comments Relating to the Public Interest

    Science.gov (United States)

    2013-02-04

    ... COMMISSION Notice of Receipt of Complaint; Solicitation of Comments Relating to the Public Interest AGENCY: U... Canada. Proposed respondents, other interested parties, and members of the public are invited to file comments, not to exceed five (5) pages in length, inclusive of attachments, on any public interest...

  20. 77 FR 77091 - Notice of Receipt of Complaint; Solicitation of Comments Relating to the Public Interest

    Science.gov (United States)

    2012-12-31

    ... COMMISSION Notice of Receipt of Complaint; Solicitation of Comments Relating to the Public Interest AGENCY: U... Containing Same, DN 2925; the Commission is soliciting comments on any public interest issues raised by the... interested parties, and members of the public are invited to file comments, not to exceed five (5) pages...

  1. 76 FR 3924 - Notice of Receipt of Complaint; Solicitation of Comments Relating to the Public Interest

    Science.gov (United States)

    2011-01-21

    ... COMMISSION Notice of Receipt of Complaint; Solicitation of Comments Relating to the Public Interest AGENCY: U... public interest issues raised by the complaint. FOR FURTHER INFORMATION CONTACT: Marilyn R. Abbott... complainant, proposed respondents, other interested parties, and members of the public are invited to...

  2. 76 FR 11813 - Notice of Receipt of Complaint; Solicitation of Comments Relating to the Public Interest

    Science.gov (United States)

    2011-03-03

    ... COMMISSION Notice of Receipt of Complaint; Solicitation of Comments Relating to the Public Interest AGENCY: U... Devices, DN 2789; the Commission is soliciting comments on any public interest issues raised by the... public interest issues raised by the complaint. Comments should address whether issuance of an...

  3. 75 FR 48724 - Notice of Receipt of Complaint; Solicitation of Comments Relating to the Public Interest

    Science.gov (United States)

    2010-08-11

    ... COMMISSION Notice of Receipt of Complaint; Solicitation of Comments Relating to the Public Interest AGENCY: U... Components Thereof; DN 2747; the Commission is soliciting comments on any public interest issues raised by..., China. The complainant, proposed respondents, other interested parties, and members of the public...

  4. 78 FR 79708 - Notice of Receipt of Complaint; Solicitation of Comments Relating to the Public Interest

    Science.gov (United States)

    2013-12-31

    ... COMMISSION Notice of Receipt of Complaint; Solicitation of Comments Relating to the Public Interest AGENCY: U... Thereof, DN 2995; the Commission is soliciting comments on any public interest issues raised by the... respondents, other interested parties, and members of the public are invited to file comments, not to...

  5. 77 FR 59978 - Notice of Receipt of Complaint; Solicitation of Comments Relating to the Public Interest

    Science.gov (United States)

    2012-10-01

    ... COMMISSION Notice of Receipt of Complaint; Solicitation of Comments Relating to the Public Interest AGENCY: U... on any public interest issues raised by the complaint or complainant's filing under section 210.8(b.... Proposed respondents, other interested parties, and members of the public are invited to file comments,...

  6. 78 FR 79479 - Notice of Receipt of Complaint; Solicitation of Comments Relating to the Public Interest

    Science.gov (United States)

    2013-12-30

    ... COMMISSION Notice of Receipt of Complaint; Solicitation of Comments Relating to the Public Interest AGENCY: U... Integrated Circuits, DN 2994; the Commission is soliciting comments on any public interest issues raised by... 19 U.S.C. 1337(j). Proposed respondents, other interested parties, and members of the public...

  7. 77 FR 59003 - Notice of Receipt of Complaint; Solicitation of Comments Relating to the Public Interest

    Science.gov (United States)

    2012-09-25

    ... COMMISSION Notice of Receipt of Complaint; Solicitation of Comments Relating to the Public Interest AGENCY: U... Containing the Same, DN 2915 the Commission is soliciting comments on any public interest issues raised by..., inclusive of attachments, on any public interest issues raised by the complaint or section 210.8(b)...

  8. 76 FR 62842 - Notice of Receipt of Complaint; Solicitation of Comments Relating to the Public Interest

    Science.gov (United States)

    2011-10-11

    ... COMMISSION Notice of Receipt of Complaint; Solicitation of Comments Relating to the Public Interest AGENCY: U... Components Thereof, DN 2847; the Commission is soliciting comments on any public interest issues raised by... public interest issues raised by the complaint. Comments should address whether issuance of an...

  9. 75 FR 42783 - Notice of Receipt of Complaint; Solicitation of Comments Relating to the Public Interest

    Science.gov (United States)

    2010-07-22

    ... COMMISSION Notice of Receipt of Complaint; Solicitation of Comments Relating to the Public Interest AGENCY: U... and Components Thereof''; the Commission is soliciting comments on any public interest issues raised... any public interest issues raised by the complaint. Comments should address whether issuance of...

  10. 78 FR 60896 - Notice of Receipt of Complaint; Solicitation of Comments Relating to the Public Interest

    Science.gov (United States)

    2013-10-02

    ... COMMISSION Notice of Receipt of Complaint; Solicitation of Comments Relating to the Public Interest AGENCY: U... Containing Same, DN 2984; the Commission is soliciting comments on any public interest issues raised by the... cease and desist orders. Proposed respondents, other interested parties, and members of the public...

  11. 75 FR 62140 - Notice of Receipt of Complaint; Solicitation of Comments Relating to the Public Interest

    Science.gov (United States)

    2010-10-07

    ... COMMISSION Notice of Receipt of Complaint; Solicitation of Comments Relating to the Public Interest AGENCY: U... Software, and Components Thereof, DN 2757; the Commission is soliciting comments on any public interest..., IL. The complainant, proposed respondents, other interested parties, and members of the public...

  12. 76 FR 18246 - Notice of Receipt of Complaint; Solicitation of Comments Relating to the Public Interest

    Science.gov (United States)

    2011-04-01

    ... COMMISSION Notice of Receipt of Complaint; Solicitation of Comments Relating to the Public Interest AGENCY: U... public interest issues raised by the complaint. FOR FURTHER INFORMATION CONTACT: James R. Holbein, Acting..., proposed respondents, other interested parties, and members of the public are invited to file comments,...

  13. 75 FR 57500 - Notice of Receipt of Complaint; Solicitation of Comments Relating to the Public Interest

    Science.gov (United States)

    2010-09-21

    ... COMMISSION Notice of Receipt of Complaint; Solicitation of Comments Relating to the Public Interest AGENCY: U... Components Thereof, DN 2755 ; the Commission is soliciting comments on any public interest issues raised by..., proposed respondents, other interested parties, and members of the public are invited to file comments,...

  14. 78 FR 64010 - Notice of Receipt of Complaint; Solicitation of Comments Relating to the Public Interest

    Science.gov (United States)

    2013-10-25

    ... COMMISSION Notice of Receipt of Complaint; Solicitation of Comments Relating to the Public Interest AGENCY: U... Thereof, DN 2987; the Commission is soliciting comments on any public interest issues raised by the... any public interest issues raised by the complaint or section 210.8(b) filing. Comments should...

  15. 76 FR 45294 - Notice of Receipt of Complaint; Solicitation of Comments Relating to the Public Interest

    Science.gov (United States)

    2011-07-28

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  16. 75 FR 65652 - Notice of Receipt of Complaint; Solicitation of Comments Relating to the Public Interest

    Science.gov (United States)

    2010-10-26

    ... COMMISSION Notice of Receipt of Complaint; Solicitation of Comments Relating to the Public Interest AGENCY: U... public interest issues raised by the complaint. FOR FURTHER INFORMATION CONTACT: Marilyn R. Abbott..., telephone (202) 205-2000. The public version of the complaint can be accessed on the Commission's...

  17. 76 FR 18247 - Notice of Receipt of Complaint; Solicitation of Comments Relating to the Public Interest

    Science.gov (United States)

    2011-04-01

    ... COMMISSION Notice of Receipt of Complaint; Solicitation of Comments Relating to the Public Interest AGENCY: U...; the Commission is soliciting comments on any public interest issues raised by the complaint. FOR... complainant, proposed respondents, other interested parties, and members of the public are invited to...

  18. 76 FR 797 - Notice of Receipt of Complaint; Solicitation of Comments Relating to the Public Interest

    Science.gov (United States)

    2011-01-06

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  19. 76 FR 28456 - Notice of Receipt of Complaint; Solicitation of Comments Relating to the Public Interest

    Science.gov (United States)

    2011-05-17

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  20. 76 FR 32987 - Notice of Receipt of Complaint; Solicitation of Comments Relating to the Public Interest

    Science.gov (United States)

    2011-06-07

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  1. 78 FR 76655 - Notice of Receipt of Complaint; Solicitation of Comments Relating to the Public Interest

    Science.gov (United States)

    2013-12-18

    ... COMMISSION Notice of Receipt of Complaint; Solicitation of Comments Relating to the Public Interest AGENCY: U... comments on any public interest issues raised by the complaint or complainant's filing under section 210.8... interested parties, and members of the public are invited to file comments, not to exceed five (5) pages...

  2. 76 FR 36936 - Notice of Receipt of Complaint; Solicitation of Comments Relating to the Public Interest

    Science.gov (United States)

    2011-06-23

    ... COMMISSION Notice of Receipt of Complaint; Solicitation of Comments Relating to the Public Interest AGENCY: U... 2821; the Commission is soliciting comments on any public interest issues raised by the complaint. FOR... interested parties, and members of the public are invited to file comments, not to exceed five pages...

  3. 78 FR 5495 - Notice of Receipt of Complaint; Solicitation of Comments Relating to the Public Interest

    Science.gov (United States)

    2013-01-25

    ... COMMISSION Notice of Receipt of Complaint; Solicitation of Comments Relating to the Public Interest AGENCY: U... Components Thereof, DN 2933; the Commission is soliciting comments on any public interest issues raised by.... Proposed respondents, other interested parties, and members of the public are invited to file comments,...

  4. 75 FR 66790 - Notice of Receipt of Complaint; Solicitation of Comments Relating to the Public Interest

    Science.gov (United States)

    2010-10-29

    ... COMMISSION Notice of Receipt of Complaint; Solicitation of Comments Relating to the Public Interest AGENCY: U... comments on any public interest issues raised by the complaint. FOR FURTHER INFORMATION CONTACT: Marilyn R... interested parties, and members of the public are invited to file comments, not to exceed five pages...

  5. 77 FR 7602 - Notice of Receipt of Complaint; Solicitation of Comments Relating to the Public Interest

    Science.gov (United States)

    2012-02-13

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  6. 75 FR 53981 - Notice of Receipt of Complaint; Solicitation of Comments Relating to the Public Interest

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    2010-09-02

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  7. 76 FR 29264 - Notice of Receipt of Complaint; Solicitation of Comments Relating to the Public Interest

    Science.gov (United States)

    2011-05-20

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  8. 77 FR 29689 - Receipt of Amended Complaint; Solicitation of Comments Relating to the Public Interest

    Science.gov (United States)

    2012-05-18

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  9. 76 FR 51395 - Notice of Receipt of Complaint; Solicitation of Comments Relating to the Public Interest

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    2011-08-18

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  10. 76 FR 35238 - Notice of Receipt of Complaint; Solicitation of Comments Relating to the Public Interest

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    2011-06-16

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  11. 76 FR 50756 - Notice of Receipt of Complaint; Solicitation of Comments Relating to the Public Interest

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    2011-08-16

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  12. 76 FR 34100 - Notice of Receipt of Complaint; Solicitation of Comments Relating to the Public Interest

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    2011-06-10

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  13. 77 FR 10556 - Receipt of Complaint; Solicitation of Comments Relating to the Public Interest

    Science.gov (United States)

    2012-02-22

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  14. 75 FR 54910 - Notice of Receipt of Complaint; Solicitation of Comments Relating to the Public Interest

    Science.gov (United States)

    2010-09-09

    ... COMMISSION Notice of Receipt of Complaint; Solicitation of Comments Relating to the Public Interest AGENCY: U... and Products Containing Same DN 2754; the Commission is soliciting comments on any public interest..., NY. The complainant, proposed respondents, other interested parties, and members of the public...

  15. Gene-network analysis identifies susceptibility genes related to glycobiology in autism.

    Directory of Open Access Journals (Sweden)

    Bert van der Zwaag

    Full Text Available The recent identification of copy-number variation in the human genome has opened up new avenues for the discovery of positional candidate genes underlying complex genetic disorders, especially in the field of psychiatric disease. One major challenge that remains is pinpointing the susceptibility genes in the multitude of disease-associated loci. This challenge may be tackled by reconstruction of functional gene-networks from the genes residing in these loci. We applied this approach to autism spectrum disorder (ASD, and identified the copy-number changes in the DNA of 105 ASD patients and 267 healthy individuals with Illumina Humanhap300 Beadchips. Subsequently, we used a human reconstructed gene-network, Prioritizer, to rank candidate genes in the segmental gains and losses in our autism cohort. This analysis highlighted several candidate genes already known to be mutated in cognitive and neuropsychiatric disorders, including RAI1, BRD1, and LARGE. In addition, the LARGE gene was part of a sub-network of seven genes functioning in glycobiology, present in seven copy-number changes specifically identified in autism patients with limited co-morbidity. Three of these seven copy-number changes were de novo in the patients. In autism patients with a complex phenotype and healthy controls no such sub-network was identified. An independent systematic analysis of 13 published autism susceptibility loci supports the involvement of genes related to glycobiology as we also identified the same or similar genes from those loci. Our findings suggest that the occurrence of genomic gains and losses of genes associated with glycobiology are important contributors to the development of ASD.

  16. Different stress-related gene expression in depression and suicide

    NARCIS (Netherlands)

    Zhao, J; Qi, X-R; Gao, S-F; Lu, J; van Wamelen, D J; Kamphuis, W; Bao, A-M; Swaab, D F

    2015-01-01

    OBJECTIVE: Suicide occurs in some, but not all depressed patients. So far, it remains unknown whether the studied stress-related candidate genes change in depression, suicide or both. The prefrontal cortex (PFC) is involved in, among other things, impulse control and inhibitory behavior and plays an

  17. Calcitonin Gene-Related Peptide (CGRP in Cerebrovascular Disease

    Directory of Open Access Journals (Sweden)

    Lars Edvinsson

    2002-01-01

    Full Text Available Cerebral blood vessels are innervated by sensory nerves that store several neurotransmitters among which calcitonin gene-related peptide (CGRP is the most abundant. In primary headaches, there is a clear association between the head pain and the release of CGRP. In cluster headache there is an additional release of vasoactive intestinal peptide (VIP.

  18. Calcitonin gene-related peptide, neurokinin A and substance P

    DEFF Research Database (Denmark)

    Pedersen-Bjergaard, U; Nielsen, L B; Jensen, Kai

    1991-01-01

    Calcitonin gene-related peptide (CGRP) was injected alone and in combination with substance P (SP) or neurokinin A (NKA) into the forearm skin and temporal muscle of human volunteers. In the skin, 50 pmol of CGRP induced a wheal response and a delayed erythema. No pain was recorded. No interaction...

  19. Implementasi Teori Konstruksi Sosial dalam Penelitian Public Relations

    Directory of Open Access Journals (Sweden)

    Ani Yuningsih

    2006-06-01

    Full Text Available How far has PR research been conducting in order to simultaneously update the rapid development in the field? The answer for this question will indicate whether or onot PR performance has succeeded in fulfilling its functions among public. Adopting Berger and Luckmann perspective over the construction of social reality, a PR corporate will achieve a new level of existence by the process of habitualization involving an effective pattern of communication. PR role is no more than bridging, managing, and maintaining traditions based on members of community’s experiences, and then transforming through the organization.

  20. Sponsorship of physical activity programs by the sweetened beverages industry: public health or public relations?

    Science.gov (United States)

    Gómez, Luis; Jacoby, Enrique; Ibarra, Lorena; Lucumí, Diego; Hernandez, Alexandra; Parra, Diana; Florindo, Alex; Hallal, Pedro

    2011-04-01

    The growing evidence on the association between consumption of sugar-sweetened beverages, obesity and other chronic diseases has highlighted the need to implement policy actions that go beyond programs exclusively focused on individual responsibility. In order to protect their commercial goals in Latin America, the sugar-sweetened beverage industry practices intense lobbying at high government levels in several countries across the region. This strategy is accompanied by corporate social responsibility programs that fund initiatives promoting physical activity. These efforts, although appearing altruistic, are intended to improve the industry's public image and increase political influence in order to block regulations counter to their interests. If this industry wants to contribute to human well being, as it has publicly stated, it should avoid blocking legislative actions intended to regulate the marketing, advertising and sale of their products.

  1. PUBLIC RELATIONS PROFESSIONALS’ PERCEPTION OF CONFLICT MANAGEMENT AS A MANAGEMENT FUNCTION

    Directory of Open Access Journals (Sweden)

    Tugce Ertem Eray

    2016-12-01

    Full Text Available Conflicts are a part of daily life that people encounter at home, work, and in organizations. It is evident that organizational conflicts are becoming more complex. In this respect, it is important for senior executives not to disregard these conflicts and involve public relations professionals in the conflict management processes. Hence, it is expected that public relations professionals become participants in the strategic planning process and that senior management relies on their experience and talents during the strategic planning process of organizations and resolution of issues. Another definition of public relations has emerged over the past years, even though the recent definitions of public relations focus on developing mutually beneficial relationships between organizations and their publics. Glen T. Cameron from University of Missouri defines public relations as management of conflict and competition strategically for the benefit of one’s own organization and, if possible, mutual benefit of organizations and individuals. It is impossible to disregard the influence of public relations professionals on managing the conflicts between an organization and its peers, and hence it is important to conduct further research on their approach to conflict management. With this motive, research questions have been generated based on the data presented by Professor Kenneth Plowman as a result of his analysis of strategic management of public relations in conflict management. Using the semi-structured interview technique, public relations professionals in Turkey were asked to describe their approach to conflict management.

  2. Integrated Approach of the Citizen’s Role in Relation to the Public Services

    OpenAIRE

    Lucica MATEI; Ani MATEI

    2010-01-01

    The paper achieves an integrated, interdisciplinary approach of the citizens’ roles related to public service providers. The contemporary public service development awards multiple roles to the citizen, interacting with the activities of design, decision-making, production, delivery or assessment, specific for various stages of the life cycle of the public services. Such an approach substantiates the public marketing strategies and it integrates aspects concerning service delivery in th...

  3. Vliv Public Relations komunikace Aeroflotu na názor veřejnosti

    OpenAIRE

    Šámalová, Anna

    2009-01-01

    The thesis titled "The Influence of Aeroflot's PR Communication on Public Opinion" points out the "PR activity - newspaper article - public awareness and opinion" chain. The objective of the thesis is to point out the relationships between the individual parts of the chain and the overall impact of PR activities on the general public's awareness and opinion. The thesis focuses on the issues of Public Relations in the case of Aeroflot's PR communication at the time when the company was interes...

  4. Validation of commonly used reference genes for sleep-related gene expression studies

    Directory of Open Access Journals (Sweden)

    Castro Rosa MRPS

    2009-05-01

    Full Text Available Abstract Background Sleep is a restorative process and is essential for maintenance of mental and physical health. In an attempt to understand the complexity of sleep, multidisciplinary strategies, including genetic approaches, have been applied to sleep research. Although quantitative real time PCR has been used in previous sleep-related gene expression studies, proper validation of reference genes is currently lacking. Thus, we examined the effect of total or paradoxical sleep deprivation (TSD or PSD on the expression stability of the following frequently used reference genes in brain and blood: beta-actin (b-actin, beta-2-microglobulin (B2M, glyceraldehyde-3-phosphate dehydrogenase (GAPDH, and hypoxanthine guanine phosphoribosyl transferase (HPRT. Results Neither TSD nor PSD affected the expression stability of all tested genes in both tissues indicating that b-actin, B2M, GAPDH and HPRT are appropriate reference genes for the sleep-related gene expression studies. In order to further verify these results, the relative expression of brain derived neurotrophic factor (BDNF and glycerol-3-phosphate dehydrogenase1 (GPD1 was evaluated in brain and blood, respectively. The normalization with each of four reference genes produced similar pattern of expression in control and sleep deprived rats, but subtle differences in the magnitude of expression fold change were observed which might affect the statistical significance. Conclusion This study demonstrated that sleep deprivation does not alter the expression stability of commonly used reference genes in brain and blood. Nonetheless, the use of multiple reference genes in quantitative RT-PCR is required for the accurate results.

  5. Comprehensive analysis of gene expression patterns of hedgehog-related genes

    Directory of Open Access Journals (Sweden)

    Baillie David

    2006-10-01

    Full Text Available Abstract Background The Caenorhabditis elegans genome encodes ten proteins that share sequence similarity with the Hedgehog signaling molecule through their C-terminal autoprocessing Hint/Hog domain. These proteins contain novel N-terminal domains, and C. elegans encodes dozens of additional proteins containing only these N-terminal domains. These gene families are called warthog, groundhog, ground-like and quahog, collectively called hedgehog (hh-related genes. Previously, the expression pattern of seventeen genes was examined, which showed that they are primarily expressed in the ectoderm. Results With the completion of the C. elegans genome sequence in November 2002, we reexamined and identified 61 hh-related ORFs. Further, we identified 49 hh-related ORFs in C. briggsae. ORF analysis revealed that 30% of the genes still had errors in their predictions and we improved these predictions here. We performed a comprehensive expression analysis using GFP fusions of the putative intergenic regulatory sequence with one or two transgenic lines for most genes. The hh-related genes are expressed in one or a few of the following tissues: hypodermis, seam cells, excretory duct and pore cells, vulval epithelial cells, rectal epithelial cells, pharyngeal muscle or marginal cells, arcade cells, support cells of sensory organs, and neuronal cells. Using time-lapse recordings, we discovered that some hh-related genes are expressed in a cyclical fashion in phase with molting during larval development. We also generated several translational GFP fusions, but they did not show any subcellular localization. In addition, we also studied the expression patterns of two genes with similarity to Drosophila frizzled, T23D8.1 and F27E11.3A, and the ortholog of the Drosophila gene dally-like, gpn-1, which is a heparan sulfate proteoglycan. The two frizzled homologs are expressed in a few neurons in the head, and gpn-1 is expressed in the pharynx. Finally, we compare the

  6. Expression of isgylation related genes in regenerating rat liver

    Directory of Open Access Journals (Sweden)

    Kuklin A. V.

    2015-10-01

    Full Text Available Our recent studies have revealed the early up-regulated expression of interferon alpha (IFNα in the liver, induced by partial hepatectomy. The role of this cytokine of innate immune response in liver regeneration is still controversial. Aim. To analyze expression of canonical interferon-stimulated genes Ube1l, Ube2l6, Trim25, Usp18 and Isg15 during the liver transition from quiescence to proliferation induced by partial hepatectomy, and acute phase response induced by laparotomy. These genes are responsible for posttranslational modification of proteins by ISGylation. The expression of genes encoding TATA binding protein (TBP and 18S rRNA served as indirect general markers of transcriptional and translational activities. Methods. The abundance of investigated RNAs was assessed in total liver RNA by real time RT–qPCR. Results. Partial hepatecomy induced steady upregulation of the Tbp and 18S rRNA genes expression during 12 hours post-surgery and downregulation or no change in expression of ISGylation-related genes during the first 3 hours followed by slight upregulation at 12 hours. The level of Isg15 transcripts was permanently below that of the control during the prereplicative period. Laparotomy induced a continuous downregulation of Tbp and 18S rRNA expression and early (1–3h upregulation of ISGylation–related transcripts followed by a sharp drop at 6 hours and slight increase/decrease at 12 hours. The changes in the abundance of Ifnα and ISGylation-related mRNAs were oppositely directed at each stage of the response to partial hepatectomy and laparotomy. Conclusion. We suggest that the expression of ISGylation-related genes does not depend on the expression of Ifnα gene after both surgeries. The indirect indices of transcription and translation as well as the expression of ISGylation-relaled genes are principally different in response to partial hepatectomy and laparotomy and argue for the high specificity of innate immune response.

  7. Importance of public relations in recycling strategies: principles and case studies.

    Science.gov (United States)

    Salhofer, Stefan; Isaac, Nicole A

    2002-07-01

    The separate collection of waste, and especially of recyclables with specific collection systems, would not be possible without the involvement of the users. Apart from the physical installations such as collection containers, collection points, etc., the motivation of the users is an essential component. Motivation can be reinforced through public relations work. In addition to the underlying technical considerations, this paper describes the difference between communication in general and public relations and specifically examines public involvement in recycling. Through the use of examples, we look at the targeted users and typical media employed. Furthermore, we analyzes the development of public involvement. The examples show that public relations for recycling strategies relies to a great extent on attitudes, habits, and access to the target group. Thus, standardized procedures cannot be developed. For these reasons, public relation activities must be planned carefully and professionally and include an analysis of the target group, choice of media, and verification of success.

  8. How to achieve public participation in nuclear waste decisions: Public relations or transparent adversary science

    Energy Technology Data Exchange (ETDEWEB)

    Treichel, J. [Nevada Nuclear Waste Task Force, Las Vegas, NV (United States)

    1999-12-01

    The current US nuclear waste disposal program began with passage of the Nuclear Waste Policy Act of 1982 and was modified by the Nuclear Waste Policy Amendments Act of 1987. The Amendments Act made many major changes to the original Act, the most significant of which was the singling out of Yucca Mountain as the only site to be studied for a deep geologic high-level nuclear waste repository. While that decision appeared to simplify and streamline the program, it vastly increased the levels of public resistance and protest, particularly in Nevada. To counter the lack of public acceptance of its programs, the Department of Energy has embarked on countless efforts purportedly aimed at creating public participation. However, nuclear proponents portray a Yucca Mountain repository as inevitable. With this a foregone conclusion, it is apparent to the public that opportunities for meaningful participation do not exist - the only allowable change is in their attitudes. This is purely paternalism and, as such, it is an insult to concerned citizens. Intelligent citizens believe that they cannot play a meaningful role in the current program. Their participation amounts to joining a game or contest that is rigged. All rules, regulations and standards governing the Yucca Mountain project are either changing or proposed to be changed. In a game of golf, players cannot determine their handicap midway through the course. While there are jokes told about such actions in sports, a nuclear waste policy is no laughing matter. In this case, the game, or site characterization program, is now referred to by many as 'advocacy science'. With Yucca Mountain as the only site, and the frantic cries of the commercial nuclear utilities that the lack of a disposal site is a national crisis, the investigations of the site appear to watchful citizens to be aimed at proving its suitability, rather than an objective study. Risk Assessment and risk communication, while very useful when

  9. Inflammation-related genes up-regulated in schizophrenia brains

    Directory of Open Access Journals (Sweden)

    Kreuger Johan

    2007-09-01

    Full Text Available Abstract Background Multiple studies have shown that brain gene expression is disturbed in subjects suffering from schizophrenia. However, disentangling disease effects from alterations caused by medication is a challenging task. The main goal of this study is to find transcriptional alterations in schizophrenia that are independent of neuroleptic treatment. Methods We compared the transcriptional profiles in brain autopsy samples from 55 control individuals with that from 55 schizophrenic subjects, subdivided according to the type of antipsychotic medication received. Results Using global and high-resolution mRNA quantification techniques, we show that genes involved in immune response (GO:0006955 are up regulated in all groups of patients, including those not treated at the time of death. In particular, IFITM2, IFITM3, SERPINA3, and GBP1 showed increased mRNA levels in schizophrenia (p-values from qPCR ≤ 0.01. These four genes were co-expressed in both schizophrenic subjects and controls. In-vitro experiments suggest that these genes are expressed in both oligodendrocyte and endothelial cells, where transcription is inducible by the inflammatory cytokines TNF-α, IFN-α and IFN-γ. Conclusion Although the modified genes are not classical indicators of chronic or acute inflammation, our results indicate alterations of inflammation-related pathways in schizophrenia. In addition, the observation in oligodendrocyte cells suggests that alterations in inflammatory-related genes may have consequences for myelination. Our findings encourage future research to explore whether anti-inflammatory agents can be used in combination with traditional antipsychotics for a more efficient treatment of schizophrenia.

  10. The Regulation of Exosporium-Related Genes in Bacillus thuringiensis

    Science.gov (United States)

    Peng, Qi; Kao, Guiwei; Qu, Ning; Zhang, Jie; Li, Jie; Song, Fuping

    2016-01-01

    Bacillus anthracis, Bacillus cereus, and Bacillus thuringiensis (Bt) are spore-forming members of the Bacillus cereus group. Spores of B. cereus group species are encircled by exosporium, which is composed of an external hair-like nap and a paracrystalline basal layer. Despite the extensive studies on the structure of the exosporium-related proteins, little is known about the transcription and regulation of exosporium gene expression in the B. cereus group. Herein, we studied the regulation of several exosporium-related genes in Bt. A SigK consensus sequence is present upstream of genes encoding hair-like nap proteins (bclA and bclB), basal layer proteins (bxpA, bxpB, cotB, and exsY ), and inosine hydrolase (iunH). Mutation of sigK decreased the transcriptional activities of all these genes, indicating that the transcription of these genes is controlled by SigK. Furthermore, mutation of gerE decreased the transcriptional activities of bclB, bxpB, cotB, and iunH but increased the expression of bxpA, and GerE binds to the promoters of bclB, bxpB, cotB, bxpA, and iunH. These results suggest that GerE directly regulates the transcription of these genes, increasing the expression of bclB, bxpB, cotB, and iunH and decreasing that of bxpA. These findings provide insight into the exosporium assembly process at the transcriptional level. PMID:26805020

  11. Th17-Related Genes and Celiac Disease Susceptibility

    Science.gov (United States)

    Medrano, Luz María; García-Magariños, Manuel; Dema, Bárbara; Espino, Laura; Maluenda, Carlos; Polanco, Isabel; Figueredo, M. Ángeles; Fernández-Arquero, Miguel; Núñez, Concepción

    2012-01-01

    Th17 cells are known to be involved in several autoimmune or inflammatory diseases. In celiac disease (CD), recent studies suggest an implication of those cells in disease pathogenesis. We aimed at studying the role of genes relevant for the Th17 immune response in CD susceptibility. A total of 101 single nucleotide polymorphisms (SNPs), mainly selected to cover most of the variability present in 16 Th17-related genes (IL23R, RORC, IL6R, IL17A, IL17F, CCR6, IL6, JAK2, TNFSF15, IL23A, IL22, STAT3, TBX21, SOCS3, IL12RB1 and IL17RA), were genotyped in 735 CD patients and 549 ethnically matched healthy controls. Case-control comparisons for each SNP and for the haplotypes resulting from the SNPs studied in each gene were performed using chi-square tests. Gene-gene interactions were also evaluated following different methodological approaches. No significant results emerged after performing the appropriate statistical corrections. Our results seem to discard a relevant role of Th17 cells on CD risk. PMID:22359581

  12. Th17-related genes and celiac disease susceptibility.

    Directory of Open Access Journals (Sweden)

    Luz María Medrano

    Full Text Available Th17 cells are known to be involved in several autoimmune or inflammatory diseases. In celiac disease (CD, recent studies suggest an implication of those cells in disease pathogenesis. We aimed at studying the role of genes relevant for the Th17 immune response in CD susceptibility. A total of 101 single nucleotide polymorphisms (SNPs, mainly selected to cover most of the variability present in 16 Th17-related genes (IL23R, RORC, IL6R, IL17A, IL17F, CCR6, IL6, JAK2, TNFSF15, IL23A, IL22, STAT3, TBX21, SOCS3, IL12RB1 and IL17RA, were genotyped in 735 CD patients and 549 ethnically matched healthy controls. Case-control comparisons for each SNP and for the haplotypes resulting from the SNPs studied in each gene were performed using chi-square tests. Gene-gene interactions were also evaluated following different methodological approaches. No significant results emerged after performing the appropriate statistical corrections. Our results seem to discard a relevant role of Th17 cells on CD risk.

  13. Research Agendas and Pedagogical Applications: What "Public Relations Review" Tells Us.

    Science.gov (United States)

    Thomsen, Steven R.

    A study explored the research agenda of "Public Relations Review," the oldest scholarly journal in the public relations field. To provide a descriptive and inferential analysis of the content of the journal from 1985 to 1994, four volumes were selected at random (1985, 1987, 1991, and 1993) and all the articles in them were analyzed.…

  14. Hippocrates and Bernays: A Medical Ethics Perspective on the Ethics of Public Relations.

    Science.gov (United States)

    Kruckeberg, Dean

    While comparisons of public relations practitioners and attorneys remain attractive among practitioners and scholars searching for evidence of public relation's emergence as a profession, practitioners would be better served by emulating physicians in their "healing" role rather than attorneys in their "advocacy" role. Public…

  15. Whose Freedom and Equity in Public Relations? The Gender Balance Argument.

    Science.gov (United States)

    Toth, Elizabeth Lance

    Unequal treatment, unequal value and unequal power are three aspects of the gender balance argument in public relations. The few models describing how public relations is practiced do not distinguish the component parts on the basis of gender. Such models do not consider the men and women in the intra-institutional processes as processors of…

  16. The New Rules of PR and Marketing: A Teaching Unit for College Public Relations Programs

    Science.gov (United States)

    Mauldin, Candice

    2011-01-01

    The purpose of this lesson plan is to introduce the importance of social media and the Internet on public relations and marketing. The lesson describes the new rules for public relations versus the old rules. It is a more in depth look at how, and why, to use blogging, social media, and the Internet for promoting a company and appealing to buyers.…

  17. Understanding and Using the Relationships between Business and Professional Communication and Public Relations

    Science.gov (United States)

    Penrose, John M.

    2015-01-01

    Aspects of research and pedagogy from the public relations discipline can benefit the business and professional communication instructor seeking new dimensions for the business and professional communication classroom. Elements of public relations (PR) found in Association for Business Communication articles and journals may be incorporated in the…

  18. University Intervention into Community Issues as Dialogic Public Relations: A Case Study

    Science.gov (United States)

    Byrne, Jamie M.

    2007-01-01

    This paper examines a study of the wastewater collection and treatment issues of Little Rock and North Little Rock, Arkansas by University of Arkansas at Little Rock personnel and how it constitutes dialogic public relations. The paper defines dialogic public relations using Kent and Taylor's work and then uses their criteria to describe how this…

  19. Using Feature Films to Teach Public Relations: An Assessment Model from Nonmajor Students' Perspective

    Science.gov (United States)

    Mak, Angela Ka Ying; Hutton, James G.

    2014-01-01

    Teaching fundamental public relations courses to students from diverse backgrounds poses additional complexities in learning effectiveness. This exploratory study evaluated the effectiveness and identified the challenges of using films to teach public relations among nonmajor students. Results from an online survey and two focus groups found that…

  20. An In-Depth Look at RACE: Creating a Public Relations Plan

    Science.gov (United States)

    Luttrell, Regina

    2013-01-01

    This article describes an activity in which students will understand, analyze, and apply the principles learned in the RACE process (research, action, communication, and evaluation). Students should have the ability to identify the four-step public relations planning process and ultimately create a public relations plan. This two-week activity is…

  1. Public Relations in Catholic Secondary Schools: Nearly 40 Years of Continuous Improvement

    Science.gov (United States)

    James, John T.

    2004-01-01

    This article traces the phenomenal improvement in public relations efforts over the past 40 years made by Catholic secondary schools. The improvements were brought about by crises, a theological paradigm shift, professional lay involvement, a growing awareness and appreciation of public relations, competition, and increasing financial need. The…

  2. An Evaluative Measure for Outputs in Student-Run Public Relations Firms and Applied Courses

    Science.gov (United States)

    Deemer, Rebecca A.

    2012-01-01

    A valid, reliable survey instrument was created to be used by public relations student-run firms and other applied public relations courses to gauge client satisfaction. A series of focus groups and pilot tests were conducted to ascertain themes, refine questions, and then to refine the entire instrument. Six constructs to be measured, including…

  3. 48 CFR 2131.205-1 - Public relations and advertising costs.

    Science.gov (United States)

    2010-10-01

    ... 48 Federal Acquisition Regulations System 6 2010-10-01 2010-10-01 true Public relations and... REQUIREMENTS CONTRACT COST PRINCIPLES AND PROCEDURES Contracts With Commercial Organizations 2131.205-1 Public relations and advertising costs. The provisions of FAR 31.205-1 shall be modified to include the...

  4. A Best Practices Service Learning Framework for the Public Relations Campaigns Course

    Science.gov (United States)

    Allison, Audrey Wilson

    2008-01-01

    Public relations curriculum often incorporates professional experience for progressive skill development. In the traditional public relations (PR) campaigns course, students typically research, develop, and implement a strategic campaign for a community organization as the client. Service learning is an effective pedagogical approach for the PR…

  5. Public Relations and Its Education: 21st Century Challenges in Definition, Role and Function.

    Science.gov (United States)

    Kruckeberg, Dean

    This paper asserts that the greatest challenge for 21st century public relations practitioners will be the identification of organizational values and their reconciliation with societal values within the context of a quickly and seemingly chaotic syncretizing popular culture. This function of public relations requires considerable practitioner…

  6. To Evolve Is To Involve: Student Choice in Introduction to Public Relations Classes.

    Science.gov (United States)

    Benigni, Vincent L.; Lariscy, Ruth Ann Weaver; Tinkham, Spencer F.

    2002-01-01

    Focuses on four consecutive quarters of the Introduction to Public Relations class at a university, which offers a public relations major for undergraduates and graduates. Sets out to assay the choices that students make, and analyze possible correlations between their decisions and factors such as choice of major, motivation and student…

  7. Interpreting Definitions of Public Relations: Self Assessment and a Symbolic Interactionism-Based Alternative.

    Science.gov (United States)

    Gordon, Joye C.

    1997-01-01

    Reviews several popular definitions of public relations; explicates the shared elements and assumptions inherent in these definitions. Presents an alternative conceptualization of public relations based upon Herbert Blumer's symbolic interactionism. Looks to stimulate questioning and self assessment and to introduce alternative goals, ideas, and…

  8. An In-Depth Look at RACE: Creating a Public Relations Plan

    Science.gov (United States)

    Luttrell, Regina

    2013-01-01

    This article describes an activity in which students will understand, analyze, and apply the principles learned in the RACE process (research, action, communication, and evaluation). Students should have the ability to identify the four-step public relations planning process and ultimately create a public relations plan. This two-week activity is…

  9. Using Feature Films to Teach Public Relations: An Assessment Model from Nonmajor Students' Perspective

    Science.gov (United States)

    Mak, Angela Ka Ying; Hutton, James G.

    2014-01-01

    Teaching fundamental public relations courses to students from diverse backgrounds poses additional complexities in learning effectiveness. This exploratory study evaluated the effectiveness and identified the challenges of using films to teach public relations among nonmajor students. Results from an online survey and two focus groups found that…

  10. An Evaluative Measure for Outputs in Student-Run Public Relations Firms and Applied Courses

    Science.gov (United States)

    Deemer, Rebecca A.

    2012-01-01

    A valid, reliable survey instrument was created to be used by public relations student-run firms and other applied public relations courses to gauge client satisfaction. A series of focus groups and pilot tests were conducted to ascertain themes, refine questions, and then to refine the entire instrument. Six constructs to be measured, including…

  11. University Intervention into Community Issues as Dialogic Public Relations: A Case Study

    Science.gov (United States)

    Byrne, Jamie M.

    2007-01-01

    This paper examines a study of the wastewater collection and treatment issues of Little Rock and North Little Rock, Arkansas by University of Arkansas at Little Rock personnel and how it constitutes dialogic public relations. The paper defines dialogic public relations using Kent and Taylor's work and then uses their criteria to describe how this…

  12. Ethics in Strategic Communication Campaigns: The Case for a New Approach to Public Relations.

    Science.gov (United States)

    Botan, Carl

    1997-01-01

    Uses the example of public relations to describe important distinctions between monologic and dialogic campaigns. Explains why the dominant monological approach to public relations has long been recognized as "ethically paralyzed." Suggests an ethically more viable dialogic approach. Discusses reasons the business community has been slow to adopt…

  13. Applying Classical Ethical Theories to Ethical Decision Making in Public Relations: Perrier's Product Recall.

    Science.gov (United States)

    Pratt, Cornelius B.

    1994-01-01

    Links ethical theories to the management of the product recall of the Perrier Group of America. Argues for a nonsituational theory-based eclectic approach to ethics in public relations to enable public relations practitioners, as strategic communication managers, to respond effectively to potentially unethical organizational actions. (SR)

  14. Understanding and Using the Relationships between Business and Professional Communication and Public Relations

    Science.gov (United States)

    Penrose, John M.

    2015-01-01

    Aspects of research and pedagogy from the public relations discipline can benefit the business and professional communication instructor seeking new dimensions for the business and professional communication classroom. Elements of public relations (PR) found in Association for Business Communication articles and journals may be incorporated in the…

  15. The Role of Corporate Public Relations Executives in the Future of Employee Communications.

    Science.gov (United States)

    Wright, Donald K.

    1995-01-01

    Suggests the existence of a third major organizational role for public relations: "communication executive," composed mainly of corporate senior vice presidents of public relations and communication who report directly to CEOs. Reports on a survey of those in this role, and shows that communications methods used five years ago to…

  16. Cultural Differences in an Interorganizational Network: Shared Public Relations Firms among Japanese and American Companies.

    Science.gov (United States)

    Jang, Ha-Yong

    1997-01-01

    Investigates impact of national culture on interorganizational relationships among organizations. Matches 35 Japanese and American companies by their business types. Reveals that the network of shared public relations firms was loosely connected--American companies were more central. Indicates the network structure of shared public relations firms…

  17. Applying Classical Ethical Theories to Ethical Decision Making in Public Relations: Perrier's Product Recall.

    Science.gov (United States)

    Pratt, Cornelius B.

    1994-01-01

    Links ethical theories to the management of the product recall of the Perrier Group of America. Argues for a nonsituational theory-based eclectic approach to ethics in public relations to enable public relations practitioners, as strategic communication managers, to respond effectively to potentially unethical organizational actions. (SR)

  18. Don't Shoot the Messenger: Public Relations for Law Enforcement

    Science.gov (United States)

    Baxter, David S.

    2013-01-01

    This communication project provides an overview of public relations as seen through the communication arts. It is specifically focused to give law enforcement officers a general review of the practice of public relations, communication basics, and an understanding of the media. This course also provides the facilitator with multiple tools for…

  19. Genetic engineering in agriculture and corporate engineering in public debate: risk, public relations, and public debate over genetically modified crops.

    Science.gov (United States)

    Patel, Rajeev; Torres, Robert J; Rosset, Peter

    2005-01-01

    Corporations have long influenced environmental and occupational health in agriculture, doing a great deal of damage, making substantial profits, and shaping public debate to make it appear that environmental misfortunes are accidents of an otherwise well-functioning system, rather than systemic. The debate over the genetically modified (GM) crops is an example. The largest producer of commercial GM seeds, Monsanto, exemplifies the industry's strategies: the invocation of poor people as beneficiaries, characterization of opposition as technophobic or anti-progress, and portrayal of their products as environmentally beneficial in the absence of or despite the evidence. This strategy is endemic to contemporary market capitalism, with its incentives to companies to externalize health and environmental costs to increase profits.

  20. Cinema Spin: Exploring Film Depictions of Public Relations Practitioners

    Science.gov (United States)

    Lambert, Cheryl Ann

    2011-01-01

    Films have been used successfully to teach students about "the institutional and cultural role mass media play in creating, sustaining or changing social relations." They have also provided important lessons regarding ethical decision-making. This article presents an activity that enables students to understand the role of media and the concept of…

  1. Cinema Spin: Exploring Film Depictions of Public Relations Practitioners

    Science.gov (United States)

    Lambert, Cheryl Ann

    2011-01-01

    Films have been used successfully to teach students about "the institutional and cultural role mass media play in creating, sustaining or changing social relations." They have also provided important lessons regarding ethical decision-making. This article presents an activity that enables students to understand the role of media and the concept of…

  2. Public Relations for Principals. "A Guidebook for the Pennsylvania Administrator."

    Science.gov (United States)

    Pennsylvania School Boards Association, Inc., Harrisburg.

    This report discusses what makes news, what people want to read, and how to write news releases or other informative bulletins and brochures. Also included are a description of principal-reporter-editor relations, some layout and typography data, and photography instructions. (JF)

  3. Implementation of public management of social relations in the face of social changes

    Directory of Open Access Journals (Sweden)

    Andrii Leonidovych Prokopenko

    2013-11-01

    Full Text Available The article considers the problems of regulation of social relations in Ukraine, particularly in the economic, political and humanitarian sphere. Based on the analysis of works of Western social theorists, as well as international experience, defines the basic directions of modernization of public management of social relations in the conditions of social changes. Deals with the historical background of review governance model and consider it as a system that creates and develops the potential of self-government of private and public, individual and collective social actors. Highlights the role of the implementation of public management approaches that stimulate engagement of public institutions, individual and organized public services users to develop policy initiatives for better public management of social relations.

  4. Relation between ADIPOQ Gene Polymorphisms and Type 2 Diabetes

    OpenAIRE

    Zhi-Peng Li; Mei Zhang; Jie Gao; Guo-Yan Zhou; Shuang-Qing Li; Zhen-Mei An

    2015-01-01

    Objective: The manuscript investigates the relation between adiponectin gene (ADIPOQ) polymorphisms and type 2 diabetes mellitus (T2DM) in a Chinese population. Methods: We designed a case-control study involving 340 normal glucose tolerant (NGT) subjects and 340 type 2 diabetes patients. Three SNPs (rs182052, rs1501299, and rs7627128) were genotyped by TaqMan methods. Results: We found that rs7627128, rs1501299 and rs182052 were significantly associated with T2DM. Haplotypes analysis indicat...

  5. Public Relations: Ketchum brands new product with innovative PR strategy.

    Science.gov (United States)

    2006-01-01

    Novartis Pharmaceuticals tapped publis relations (PR) giant Ketchum earlier this year to spearhead a marketing campaign that would make its new U.S. Food and Drug Administration-approved prescription-based medication, Enablex, stand out among the crowd in over active bladder (OAB) treatment. OAB is a disorder that affects an estimated 33 million Americans making this treatment highly in demand with consumers and highly competitive with other pharmaceutical companies.

  6. Relations of power in public schools: a case study

    Directory of Open Access Journals (Sweden)

    Maria Custódia Jorge Rocha

    2014-04-01

    Full Text Available In this paper, based on a few authors who see power as a substantive element – instituted power – and others who consider it as an action verb – instituting power (ROCHA, 2007 –, highlighting some types of power relevant in sociological and organizational research on schools, we present empirical data and institutional discourses, enabled by a case study of qualitative nature. Thus, we can say that relations of power in schools both allow the strengthening of hierarchical and asymmetrical relations of power that exist between institutional players and enable the creation of new “circles of power” that can be promptly activated or can be object of a modernization process held in a more or less generalized manner. This may be reinforced and introduced to players/students, our main target of study, as the most legitimate object, superseding all others but not canceling them. The key objective is to present school organization as a highly complex environment, especially when considered in the light of the multiple and cumulative relations of power that emerge and are materialized.

  7. Calcitonin gene-related peptide and migraine with aura

    DEFF Research Database (Denmark)

    Hansen, Jakob M; Ashina, Messoud

    2014-01-01

    BACKGROUND: Calcitonin gene-related peptide (CGRP) is a key molecule in migraine pathophysiology. Most studies have focused on CGRP in relation to migraine without aura (MO). About one-third of migraine patients have attacks with aura (MA), and this is a systematic review of the current literature...... on CGRP and MA. METHODS: We performed a systematic literature search on MEDLINE for reports of CGRP and MA, covering basic science, animal and human studies as well as randomized clinical trials. RESULTS: The literature search identified 594 citations, of which 38 contained relevant, original data. Plasma...

  8. Gene expression profiles of autophagy-related genes in multiple sclerosis.

    Science.gov (United States)

    Igci, Mehri; Baysan, Mehmet; Yigiter, Remzi; Ulasli, Mustafa; Geyik, Sirma; Bayraktar, Recep; Bozgeyik, İbrahim; Bozgeyik, Esra; Bayram, Ali; Cakmak, Ecir Ali

    2016-08-15

    Multiple sclerosis (MS) is an imflammatory disease of central nervous system caused by genetic and environmental factors that remain largely unknown. Autophagy is the process of degradation and recycling of damaged cytoplasmic organelles, macromolecular aggregates, and long-lived proteins. Malfunction of autophagy contributes to the pathogenesis of neurological diseases, and autophagy genes may modulate the T cell survival. We aimed to examine the expression levels of autophagy-related genes. The blood samples of 95 unrelated patients (aged 17-65years, 37 male, 58 female) diagnosed as MS and 95 healthy controls were used to extract the RNA samples. After conversion to single stranded cDNA using polyT priming: the targeted genes were pre-amplified, and 96×78 (samples×primers) qRT-PCR reactions were performed for each primer pair on each sample on a 96.96 array of Fluidigm BioMark™. Compared to age- and sex-matched controls, gene expression levels of ATG16L2, ATG9A, BCL2, FAS, GAA, HGS, PIK3R1, RAB24, RGS19, ULK1, FOXO1, HTT were significantly altered (false discovery rategenes may affect protein levels, which in turn would influence the activity of autophagy, or most probably, those genes might be acting independent of autophagy and contributing to MS pathogenesis as risk factors. The indeterminate genetic causes leading to alterations in gene expressions require further analysis.

  9. Molecular cloning of allelopathy related genes and their relation to HHO in Eupatorium adenophorum.

    Science.gov (United States)

    Guo, Huiming; Pei, Xixiang; Wan, Fanghao; Cheng, Hongmei

    2011-10-01

    In this study, conserved sequence regions of HMGR, DXR, and CHS (encoding 3-hydroxy-3-methylglutaryl-CoA reductase, 1-deoxyxylulose-5-phosphate reductoisomerase and chalcone synthase, respectively) were amplified by reverse transcriptase (RT)-PCR from Eupatorium adenophorum. Quantitative real-time PCR showed that the expression of CHS was related to the level of HHO, an allelochemical isolated from E. adenophorum. Semi-quantitative RT-PCR showed that there was no significant difference in expression of genes among three different tissues, except for CHS. Southern blotting indicated that at least three CHS genes are present in the E. adenophorum genome. A full-length cDNA from CHS genes (named EaCHS1, GenBank ID: FJ913888) was cloned. The 1,455 bp cDNA contained an open reading frame (1,206 bp) encoding a protein of 401 amino acids. Preliminary bioinformatics analysis of EaCHS1 revealed that EaCHS1 was a member of CHS family, the subcellular localization predicted that EaCHS1 was a cytoplasmic protein. To the best of our knowledge, this is the first report of conserved sequences of these genes and of a full-length EaCHS1 gene in E. adenophorum. The results indicated that CHS gene is related to allelopathy of E. adenophorum.

  10. Informing public health policy through deliberative public engagement: perceived impact on participants and citizen-government relations.

    Science.gov (United States)

    Molster, Caron; Potts, Ayla; McNamara, Beverley; Youngs, Leanne; Maxwell, Susannah; Dawkins, Hugh; O'Leary, Peter

    2013-09-01

    Deliberative public engagement has been proposed for policy development, where issues are complex and there are diverse public perspectives and low awareness of competing issues. Scholars suggest a range of potential outcomes for citizens and government agencies from involvement in such processes. Few studies have examined outcomes from the perspective of citizen participants in deliberative processes. To examine participant perceptions of their involvement in and outcomes of a deliberative engagement exercise. A case study using semistructured interviews was conducted with participants following a deliberative forum on biobanking. From their involvement in the deliberative exercise, participants described transformations in their knowledge and beliefs about the policy issues. They reported being more informed to the extent of having confidence to educate others and effectively contribute to public policy development. They had developed greater trust in government policymakers who they believed would take reasonable account of their recommendations. We conclude that the participants were satisfied with the outcomes of the deliberative public engagement process and viewed it as an effective means of citizen involvement in public policy development. Particularly for citizens who participate in deliberative processes, such processes may promote active citizenship, empower citizens to undertake representative and educative roles, and improve relations between citizens and government agencies. Actions taken by policymakers subsequent to the deliberative exercise, whereby the majority of citizen recommendations were incorporated in the policy developed, may have contributed to participants holding sustained levels of trust in the commissioning government agency.

  11. The effects of communication techniques on public relation activities: A sample of hospitality business

    Directory of Open Access Journals (Sweden)

    Şirvan Şen Demir

    2011-07-01

    Full Text Available Nowadays, firms who give importance to public relations have been increasing rapidly in numbers. All modern firms either found public relations department in their body to deal with public relations operations or outsource this activity to consultants in order to communicate with target populations. Among the firms in tourism sector, hospitality companies are the ones that use public relations the most. The purpose of this study is to investigate the communication techniques in public relation and effects of these techniques on public relation activities. A literature review was conducted for research model and then questionnaire was developed from the studies in the literature. Data were collected by researchers in face-to-face interviews with 145 supervisors who are responsible for public relation activities of the hotel and were analyzed with SPSS statistical programs. Structural and convergent validity of the data have revealed with the explanatory factor analysis. It was tested using a regression analysis to determine the effects of independent variables on dependent variables. As a result, independent variables have positive effects on the dependent variables.

  12. Impact of obesity-related genes in Spanish population

    Science.gov (United States)

    2013-01-01

    Background The objective was to investigate the association between BMI and single nucleotide polymorphisms previously identified of obesity-related genes in two Spanish populations. Forty SNPs in 23 obesity-related genes were evaluated in a rural population characterized by a high prevalence of obesity (869 subjects, mean age 46 yr, 62% women, 36% obese) and in an urban population (1425 subjects, mean age 54 yr, 50% women, 19% obese). Genotyping was assessed by using SNPlex and PLINK for the association analysis. Results Polymorphisms of the FTO were significantly associated with BMI, in the rural population (beta 0.87, p-value <0.001). None of the other SNPs showed significant association after Bonferroni correction in the two populations or in the pooled analysis. A weighted genetic risk score (wGRS) was constructed using the risk alleles of the Tag-SNPs with a positive Beta parameter in both populations. From the first to the fifth quintile of the score, the BMI increased 0.45 kg/m2 in Hortega and 2.0 kg/m2 in Pizarra. Overall, the obesity predictive value was low (less than 1%). Conclusion The risk associated with polymorphisms is low and the overall effect on BMI or obesity prediction is minimal. A weighted genetic risk score based on genes mainly acting through central nervous system mechanisms was associated with BMI but it yields minimal clinical prediction for the obesity risk in the general population. PMID:24267414

  13. Inflammation-related genes up-regulated in schizophrenia brains.

    Science.gov (United States)

    Saetre, Peter; Emilsson, Lina; Axelsson, Elin; Kreuger, Johan; Lindholm, Eva; Jazin, Elena

    2007-09-06

    Multiple studies have shown that brain gene expression is disturbed in subjects suffering from schizophrenia. However, disentangling disease effects from alterations caused by medication is a challenging task. The main goal of this study is to find transcriptional alterations in schizophrenia that are independent of neuroleptic treatment. We compared the transcriptional profiles in brain autopsy samples from 55 control individuals with that from 55 schizophrenic subjects, subdivided according to the type of antipsychotic medication received. Using global and high-resolution mRNA quantification techniques, we show that genes involved in immune response (GO:0006955) are up regulated in all groups of patients, including those not treated at the time of death. In particular, IFITM2, IFITM3, SERPINA3, and GBP1 showed increased mRNA levels in schizophrenia (p-values from qPCR inflammation, our results indicate alterations of inflammation-related pathways in schizophrenia. In addition, the observation in oligodendrocyte cells suggests that alterations in inflammatory-related genes may have consequences for myelination. Our findings encourage future research to explore whether anti-inflammatory agents can be used in combination with traditional antipsychotics for a more efficient treatment of schizophrenia.

  14. Systematically characterizing and prioritizing chemosensitivity related gene based on Gene Ontology and protein interaction network

    Directory of Open Access Journals (Sweden)

    Chen Xin

    2012-10-01

    Full Text Available Abstract Background The identification of genes that predict in vitro cellular chemosensitivity of cancer cells is of great importance. Chemosensitivity related genes (CRGs have been widely utilized to guide clinical and cancer chemotherapy decisions. In addition, CRGs potentially share functional characteristics and network features in protein interaction networks (PPIN. Methods In this study, we proposed a method to identify CRGs based on Gene Ontology (GO and PPIN. Firstly, we documented 150 pairs of drug-CCRG (curated chemosensitivity related gene from 492 published papers. Secondly, we characterized CCRGs from the perspective of GO and PPIN. Thirdly, we prioritized CRGs based on CCRGs’ GO and network characteristics. Lastly, we evaluated the performance of the proposed method. Results We found that CCRG enriched GO terms were most often related to chemosensitivity and exhibited higher similarity scores compared to randomly selected genes. Moreover, CCRGs played key roles in maintaining the connectivity and controlling the information flow of PPINs. We then prioritized CRGs using CCRG enriched GO terms and CCRG network characteristics in order to obtain a database of predicted drug-CRGs that included 53 CRGs, 32 of which have been reported to affect susceptibility to drugs. Our proposed method identifies a greater number of drug-CCRGs, and drug-CCRGs are much more significantly enriched in predicted drug-CRGs, compared to a method based on the correlation of gene expression and drug activity. The mean area under ROC curve (AUC for our method is 65.2%, whereas that for the traditional method is 55.2%. Conclusions Our method not only identifies CRGs with expression patterns strongly correlated with drug activity, but also identifies CRGs in which expression is weakly correlated with drug activity. This study provides the framework for the identification of signatures that predict in vitro cellular chemosensitivity and offers a valuable

  15. Linking public relations processes and organizational effectiveness at a state health department.

    Science.gov (United States)

    Wise, Kurt

    2003-01-01

    This qualitative case study explored a state health department's relationships with strategic constituencies from a public relations perspective. The relationships were explored within the theoretical framework of the Excellence Theory, the dominant paradigm in public research. Findings indicate application of the Excellence Theory has the potential to increase organizational effectiveness at public health entities. With respect to the case investigated, findings indicate that the state health department could increase its organizational effectiveness through the adoption of recommendations based on the Excellence Theory.

  16. The influence of democracy in the practice of public relations in Spain

    OpenAIRE

    Xifra, Jordi

    2011-01-01

    This article presents an exploratory study of the current status of public relationsin Spain on the basis of elements and indicators applied to other countries in thestudy The Global Public Relations Handbook (2009). Spain is one of the most notableabsentees from the study; this article therefore fills a hole in current public relationsresearch and theory. The conclusion is that Spain is a country that has undergoneradical change, from a dictatorship to one of the world’s most democratic syst...

  17. Identification of Two Thermotolerance-Related Genes in Agaricus bisporus

    Directory of Open Access Journals (Sweden)

    Rong Chen

    2003-01-01

    Full Text Available To characterize thermotolerance-related genes in Agaricus bisporus strain 02, we employed differential display PCR (DD-PCR to analyze total RNA samples extracted from the mycelia grown at different temperatures. Two partial DNA fragments (023-11A and 023-11B were cloned thus far, the expression of which was correlated with the culturing temperature. The sequences of the two DNA fragments were determined and the results showed that the nucleotide sequence of 023-11A was unknown, and 023-11B was highly similar in nucleotide sequence (identities 24 %, positives 45 % to a gene coding for the karyopherin docking complex of the nuclear pore complex of Saccharomyces cerevisiae. It is possible to use the two fragments for further characterization of full-length coding sequences, which can potentially be used for generating new thermotolerant mushroom strains by transgenic technique.

  18. Primary function analysis of human mental retardation related gene CRBN.

    Science.gov (United States)

    Xin, Wang; Xiaohua, Ni; Peilin, Chen; Xin, Chen; Yaqiong, Sun; Qihan, Wu

    2008-06-01

    The mutation of human cereblon gene (CRBN) is revealed to be related with mild mental retardation. Since the molecular characteristics of CRBN have not been well presented, we investigated the general properties of CRBN. We analyzed its gene structure and protein homologues. The CRBN protein might belong to a family of adenosine triphosphate (ATP)-dependent Lon protease. We also found that CRBN was widely expressed in different tissues, and the expression level in testis is significantly higher than other tissues. This may suggested it could play some important roles in several other tissues besides brain. Transient transfection experiment in AD 293 cell lines suggested that both CRBN and CRBN mutant (nucleotide position 1,274(C > T)) are located in the whole cells. This may suggest new functions of CRBN in cell nucleolus besides its mitochondria protease activity in cytoplasm.

  19. A Directory of Public Employment Relations Boards and Agencies. A Guide to the Administrative Machinery for the Conduct of Public Employee-Management Relations Within the States.

    Science.gov (United States)

    Labor-Management Services Administration (DOL), Washington, DC.

    Given the diversity of existing patterns of regulations and agencies, this directory is intended to be a guide to the administrative structure and functional responsibilities of the agencies within the various states for the conduct of public sector labor relations. It is not meant to be a statutory analysis nor does it deal with the extent of…

  20. Association and gene-gene interactions study of reelin signaling pathway related genes with autism in the Han Chinese population.

    Science.gov (United States)

    Shen, Yidong; Xun, Guanglei; Guo, Hui; He, Yiqun; Ou, Jianjun; Dong, Huixi; Xia, Kun; Zhao, Jingping

    2016-04-01

    Autism is a neurodevelopmental disorder with unclear etiology. Reelin had been proposed to participate in the etiology of autism due to its important role in brain development. The goal of this study was to explore the association and gene-gene interactions of reelin signaling pathway related genes (RELN, VLDLR, LRP8, DAB1, FYN, and CDK5) with autism in Han Chinese population. Genotyping data of the six genes were obtained from a recent genome-wide association study performed in 430 autistic children who fulfilled the DSM-IV-TR criteria for autistic disorder, and 1,074 healthy controls. Single marker case-control association analysis and haplotype case-control association analysis were conducted after the data was screened. Multifactor dimensionality reduction (MDR) was applied to further test gene-gene interactions. Neither the single marker nor the haplotype association tests found any significant difference between the autistic group and the control group after permutation test of 1,000 rounds. The 4-locus MDR model (comprising rs6143734, rs1858782, rs634500, and rs1924267 which belong to RELN and DAB1) was determined to be the model with the highest cross-validation consistency (CVC) and testing balanced accuracy. The results indicate that an interaction between RELN and DAB1 may increase the risk of autism in the Han Chinese population. Furthermore, it can also be inferred that the involvement of RELN in the etiology of autism would occur through interaction with DAB1.

  1. Glycan-related gene expression signatures in breast cancer subtypes; relation to survival.

    Science.gov (United States)

    Potapenko, Ivan O; Lüders, Torben; Russnes, Hege G; Helland, Åslaug; Sørlie, Therese; Kristensen, Vessela N; Nord, Silje; Lingjærde, Ole C; Børresen-Dale, Anne-Lise; Haakensen, Vilde D

    2015-04-01

    Alterations in glycan structures are early signs of malignancy and have recently been proposed to be in part a driving force behind malignant transformation. Here, we explore whether differences in expression of genes related to the process of glycosylation exist between breast carcinoma subtypes - and look for their association to clinical parameters. Five expression datasets of 454 invasive breast carcinomas, 31 ductal carcinomas in situ (DCIS), and 79 non-malignant breast tissue samples were analysed. Results were validated in 1960 breast carcinomas. 419 genes encoding glycosylation-related proteins were selected. The DCIS samples appeared expression-wise similar to carcinomas, showing altered gene expression related to glycosaminoglycans (GAGs) and N-glycans when compared to non-malignant samples. In-situ lesions with different aggressiveness potentials demonstrated changes in glycosaminoglycan sulfation and adhesion proteins. Subtype-specific expression patterns revealed down-regulation of genes encoding glycan-binding proteins in the luminal A and B subtypes. Clustering basal-like samples using a consensus list of genes differentially expressed across discovery datasets produced two clusters with significantly differing prognosis in the validation dataset. Finally, our analyses suggest that glycolipids may play an important role in carcinogenesis of breast tumors - as demonstrated by association of B3GNT5 and UGCG genes to patient survival. In conclusion, most glycan-specific changes occur early in the carcinogenic process. We have identified glycan-related alterations specific to breast cancer subtypes including a prognostic signature for two basal-like subgroups. Future research in this area may potentially lead to markers for better prognostication and treatment stratification of breast cancer patients.

  2. 76 FR 57740 - Program Requirement Revisions Related to the Public Water System Supervision Programs for the...

    Science.gov (United States)

    2011-09-16

    ... AGENCY Program Requirement Revisions Related to the Public Water System Supervision Programs for the... the process of revising their respective approved Public Water System Supervision (PWSS) programs to meet the requirements of the Safe Drinking Water Act (SDWA). The State of Rhode Island has...

  3. Engaging Communities through Vision Development: A Systems Approach to Public Relations

    Science.gov (United States)

    Chance, Patty L.

    2005-01-01

    The implementation of No Child Left Behind (NCLB) federal legislation in 2001 exemplifies extreme reaction to an escalating public unrest with educational systems over the past several decades of "educational reform." Effective public relations and communication with stakeholders is threatened during this time of increased public…

  4. Humor in High School and the Role of Teacher Leaders in School Public Relations

    Science.gov (United States)

    Kosiczky, Bonnie; Mullen, Carol A.

    2013-01-01

    How can public schools improve public relations strategies, particularly in communications between teachers and students? The purposes of this study were to investigate teacher leaders' perceptions of the use of humor in the high school classroom and discover how humor might bridge instruction to student learning and strengthen teacher-student…

  5. Toastmaster's Inspired Pedagogical Changes: From a Speech Class into a Public Relations Course

    Science.gov (United States)

    Shadinger, David

    2016-01-01

    Action research is used to view pedagogical changes, first in a speech class and then in a public relations course over a five-year period. The course instructor gained experience as a member of a Toastmasters International club and used Toastmasters-like activities, to revise content in the courses. Ultimately, students in the public relations…

  6. School Public Relations: Helping an American Institution Pass Its Most Crucial Test

    Science.gov (United States)

    Boyd, Ellen

    2004-01-01

    The professional discipline of strategic public relations offers many benefits to organizations. It helps them prevent and mitigate crises. It allows them to identify and manage issues that may interfere with their goals and objectives. It also leads them in building and maintaining quality relationships with strategic publics. However, can the…

  7. Some Influences on the Autonomy of Corporate Public Relations Professionals: A Case Study.

    Science.gov (United States)

    Serini, Shirley A.

    A case study examined the process of preparing information for publication in an in-house newsletter for a large organization, focusing on the factors determining the amount of autonomy of public relations practitioners as professionals in organizations. The subject of the case study was a communication and advertising department of a "mixed…

  8. The Client-Centered Approach as a Foundation for Teaching the Introductory Course in Public Relations.

    Science.gov (United States)

    Najor, Michele A.; Motschall, Melissa

    2001-01-01

    Describes how the authors use a broad-based, client-centered model to teach an introductory course in public relations, integrating writing assignments for "clients" into course topics, which include history, ethics, theory, research, program planning, publicity, crisis management, and evaluation methods. Discusses course objectives, and notes…

  9. Toastmaster's Inspired Pedagogical Changes: From a Speech Class into a Public Relations Course

    Science.gov (United States)

    Shadinger, David

    2016-01-01

    Action research is used to view pedagogical changes, first in a speech class and then in a public relations course over a five-year period. The course instructor gained experience as a member of a Toastmasters International club and used Toastmasters-like activities, to revise content in the courses. Ultimately, students in the public relations…

  10. Opportunity to Improve Public Perceptions of Arthropods and Arthropod-Related Benefits

    Science.gov (United States)

    Harris, Bethany A.; Braman, S. Kristine

    2016-01-01

    The general public may not recognize the value of conserving insects and spiders in home landscapes. We surveyed individuals to assess public perceptions of 10 arthropods--nine common insects and one common spider species--and to determine whether arthropod-related attitudes could be altered. Additionally, we collected data on survey respondent…

  11. Humor in High School and the Role of Teacher Leaders in School Public Relations

    Science.gov (United States)

    Kosiczky, Bonnie; Mullen, Carol A.

    2013-01-01

    How can public schools improve public relations strategies, particularly in communications between teachers and students? The purposes of this study were to investigate teacher leaders' perceptions of the use of humor in the high school classroom and discover how humor might bridge instruction to student learning and strengthen teacher-student…

  12. 76 FR 25706 - Notice of Receipt of Complaint; Solicitation of Comments Relating to the Public Interest

    Science.gov (United States)

    2011-05-05

    ... COMMISSION Notice of Receipt of Complaint; Solicitation of Comments Relating to the Public Interest AGENCY: U... public interest issues raised by the complaint. FOR FURTHER INFORMATION CONTACT: James R. Holbein, Acting... Diego, CA. The complainant, proposed respondents, other interested parties, and members of the...

  13. 76 FR 36935 - Notice of Receipt of Complaint; Solicitation of Comments Relating to the Public Interest

    Science.gov (United States)

    2011-06-23

    ... COMMISSION Notice of Receipt of Complaint; Solicitation of Comments Relating to the Public Interest AGENCY: U... Components Thereof, DN 2819; the Commission is soliciting comments on any public interest issues raised by... County, CA. The complainant, proposed respondents, other interested parties, and members of the...

  14. Identifying redundant and missing relations in the gene ontology.

    Science.gov (United States)

    Mougin, Fleur

    2015-01-01

    Significant efforts have been undertaken for providing the Gene Ontology (GO) in a computable format as well as for enriching it with logical definitions. Automated approaches can thus be applied to GO for assisting its maintenance and for checking its internal coherence. However, inconsistencies may still remain within GO. In this frame, the objective of this work was to audit GO relationships. First, reasoning over relationships was exploited for detecting redundant relations existing between GO concepts. Missing necessary and sufficient conditions were then identified based on the compositional structure of the preferred names of GO concepts. More than one thousand redundant relations and 500 missing necessary and sufficient conditions were found. The proposed approach was thus successful for detecting inconsistencies within GO relations. The application of lexical approaches as well as the exploitation of synonyms and textual definitions could be useful for identifying additional necessary and sufficient conditions. Multiple necessary and sufficient conditions for a given GO concept may be indicative of inconsistencies.

  15. Identification of oral cancer related candidate genes by integrating protein-protein interactions, gene ontology, pathway analysis and immunohistochemistry.

    Science.gov (United States)

    Kumar, Ravindra; Samal, Sabindra K; Routray, Samapika; Dash, Rupesh; Dixit, Anshuman

    2017-05-30

    In the recent years, bioinformatics methods have been reported with a high degree of success for candidate gene identification. In this milieu, we have used an integrated bioinformatics approach assimilating information from gene ontologies (GO), protein-protein interaction (PPI) and network analysis to predict candidate genes related to oral squamous cell carcinoma (OSCC). A total of 40973 PPIs were considered for 4704 cancer-related genes to construct human cancer gene network (HCGN). The importance of each node was measured in HCGN by ten different centrality measures. We have shown that the top ranking genes are related to a significantly higher number of diseases as compared to other genes in HCGN. A total of 39 candidate oral cancer target genes were predicted by combining top ranked genes and the genes corresponding to significantly enriched oral cancer related GO terms. Initial verification using literature and available experimental data indicated that 29 genes were related with OSCC. A detailed pathway analysis led us to propose a role for the selected candidate genes in the invasion and metastasis in OSCC. We further validated our predictions using immunohistochemistry (IHC) and found that the gene FLNA was upregulated while the genes ARRB1 and HTT were downregulated in the OSCC tissue samples.

  16. Bibliography of scientific publications and presentations relating to planetary quarantine: 1966 - 1971

    Science.gov (United States)

    Bradley, F. D.; Nadel, M. R.

    1973-01-01

    A bibliography, which is a compilation of citations relating to planetary quarantine, previously listed in similar publications since 1967, is presented to provide a reference for reviewing planetary quarantine research and development.

  17. Public Relations Efforts for the Third World: Images in the News.

    Science.gov (United States)

    Albritton, Robert B.; Manheim, Jarol B.

    1985-01-01

    Found that, after Argentina, Indonesia, Korea, the Philippines, and Turkey hired U. S. public relations consultants, their news image in the "New York Times" improved in positive coverage and portrayal as more cooperative nations. (PD)

  18. Harnessing the Power of Media Relations and Social Media and Public Outreach

    OpenAIRE

    Farmer, Andrea; Pinkerton, Jim; Pipkin, Erin; Riggs, Nathan

    2013-01-01

    This presentation discusses strategies for launching a simple, yet effective, campaign through media relations and social media for public outreach. Key points regarding protocol and time management will be covered.

  19. Beneficiaries’ Perspective on Service Learning: Case Study of Advertising and Public Relations Campaign Course

    National Research Council Canada - National Science Library

    Akpabio, Eno

    2012-01-01

    .... The overarching aim of this study was to obtain the reaction of beneficiaries to campaign materials produced by students of an advertising and public relations campaigns course at the University of Botswana...

  20. 78 FR 44959 - Public Workshop Related to the International Maritime Organization's Development of a Mandatory...

    Science.gov (United States)

    2013-07-25

    ... From the Federal Register Online via the Government Publishing Office DEPARTMENT OF HOMELAND SECURITY Coast Guard Public Workshop Related to the International Maritime Organization's Development of a... International Maritime Organization (IMO Polar Code). Various safety topics will be discussed including...

  1. Key issues of public relations of Europe: Findings from the European Communication Monitor 2007-2014

    Directory of Open Access Journals (Sweden)

    Dejan Vercic

    2014-10-01

    Full Text Available European Communication Monitor is the largest longitudinal research project in public relations practice in the world. Data collected annually from 2007 to 2014 show that practitioners perceive five issues as the most important for their work: linking business strategy and communication, coping with the digital evolution and social web, building and maintaining trust, dealing with the demand for more transparency and active audiences, and dealing with the speed and volume of information flow. Perception of the importance of various issues for the practice of public relations is largely dependent on the gender, geography (division between Northern and Western vs. Southern and Eastern Europe, and sector in which a practitioner works (corporate, government, NGO or agency. While gender and sectorial differences studied in academic public relations literature, divisions in public relations practice between North-Western and South-Eastern Europe are largely ignored.

  2. Should You Know How to Do Marketing, Advertising, & Public Relations Writing?

    Science.gov (United States)

    Sides, Charles H.

    1992-01-01

    Argues that technical writers who develop broader writing skills prove to be more valuable to their employers during periods of economic downturn. Offers an overview of the basic skills needed to write marketing, advertising, and public relations documents. (PRA)

  3. Defining the public, defining sociology: hybrid science-public relations and boundary-work in early American sociology.

    Science.gov (United States)

    Evans, Michael S

    2009-01-01

    In this paper, I examine how scientific disciplines define their boundaries by defining the publics with whom they engage. The case study is an episode in the development of early American sociology. In response to the dual challenge of credibility set up by the conflict between religious Baconian science and secular positivist science, key actors engaged in specific strategies of boundary-work to create their desired "sociological public"--a hybrid form of science-public relations that appealed to hostile university scientists while excluding a supportive religious audience from participation in the production of scientific knowledge. Using this case, I offer two specific insights. First I illustrate how, in the pursuit of scientific credibility, actors engage in boundary-work to differentiate audiences, not just practitioners. Such defining of publics is constitutive of scientific disciplines in their formative stage. Second, I demonstrate how audience boundaries can be redefined through the capture of existing boundary objects. Specifically, the removal of informational content in key boundary objects creates durable boundaries that are difficult to overcome.

  4. A typology of health marketing research methods--combining public relations methods with organizational concern.

    Science.gov (United States)

    Rotarius, Timothy; Wan, Thomas T H; Liberman, Aaron

    2007-01-01

    Research plays a critical role throughout virtually every conduit of the health services industry. The key terms of research, public relations, and organizational interests are discussed. Combining public relations as a strategic methodology with the organizational concern as a factor, a typology of four different research methods emerges. These four health marketing research methods are: investigative, strategic, informative, and verification. The implications of these distinct and contrasting research methods are examined.

  5. Contribution of Public Relations to Organizational Decision Making : Insights from the Literature

    OpenAIRE

    Mykkänen, Markus; Vos, Marita

    2015-01-01

    The purpose of this paper is to clarify the contribution of public relations practitioners to organizational decision making and, in particular, how this has been seen in peer-reviewed journals over the last 10 years. After a literature search, 38 articles originating from 26 different journals were further analyzed using thematic analysis. The period investigated ranged from the start of 2002 to October 2012. In the general literature on the roles of public relations practitio...

  6. PUBLIC RELATIONS ON THE EDUCATIONAL MARKET OF REPUBLIC OF TATARSTAN: HISTORY AND PROSPECTS

    OpenAIRE

    Olga Vladimirovna Kozlova; Anna Vladimirovna Sychenkova

    2014-01-01

    Modern domestic science designed periodization of the development of public relations in Russia as a kind of professional activity. The authors traced the path of development of public relations as an academic specialty at the federal and regional levels (the experience of the Republic of Tatarstan). The chronological scope of the study: 1990 - to the present day. Characteristic features of the educational market of Tatastan are: demographic "failure", the reduction of budget places on humani...

  7. Estrogen-related receptor alpha modulates the expression of adipogenesis-related genes during adipocyte differentiation.

    Science.gov (United States)

    Ijichi, Nobuhiro; Ikeda, Kazuhiro; Horie-Inoue, Kuniko; Yagi, Ken; Okazaki, Yasushi; Inoue, Satoshi

    2007-07-06

    Estrogen-related receptor alpha (ERRalpha) is an orphan nuclear receptor that regulates cellular energy metabolism by modulating gene expression involved in fatty acid oxidation and mitochondrial biogenesis in brown adipose tissue. However, the physiological role of ERRalpha in adipogenesis and white adipose tissue development has not been well studied. Here, we show that ERRalpha and ERRalpha-related transcriptional coactivators, peroxisome proliferator-activated receptor gamma (PPARgamma) coactivator-1alpha (PGC-1alpha) and PGC-1beta, can be up-regulated in 3T3-L1 preadipocytes at mRNA levels under the adipogenic differentiation condition including the inducer of cAMP, glucocorticoid, and insulin. Gene knockdown by ERRalpha-specific siRNA results in mRNA down-regulation of fatty acid binding protein 4, PPARgamma, and PGC-1alpha in 3T3-L1 cells in the adipogenesis medium. ERRalpha and PGC-1beta mRNA expression can be also up-regulated in another preadipocyte lineage DFAT-D1 cells and a pluripotent mesenchymal cell line C3H10T1/2 under the differentiation condition. Furthermore, stable expression of ERRalpha in 3T3-L1 cells up-regulates adipogenic marker genes and promotes triglyceride accumulation during 3T3-L1 differentiation. These results suggest that ERRalpha may play a critical role in adipocyte differentiation by modulating the expression of various adipogenesis-related genes.

  8. PUBLIC RELATIONS ON THE EDUCATIONAL MARKET OF REPUBLIC OF TATARSTAN: HISTORY AND PROSPECTS

    Directory of Open Access Journals (Sweden)

    Olga Vladimirovna Kozlova

    2014-10-01

    Full Text Available Modern domestic science designed periodization of the development of public relations in Russia as a kind of professional activity. The authors traced the path of development of public relations as an academic specialty at the federal and regional levels (the experience of the Republic of Tatarstan. The chronological scope of the study: 1990 - to the present day. Characteristic features of the educational market of Tatastan are: demographic "failure", the reduction of budget places on humanitarian academic programs, high competition among universities.The purpose of the study was to examine the possibilities of using the tools of integrated marketing communications in promotion of academic program «Advertising and Public Relations» (BA in the educational market of the Republic of Tatarstan.Data for this study were collected by the experience of the Department of History and Public Relations of the Kazan National Research Technical University named after A.N. Tupolev.The Methods of the undertaking the work: theoretical analysis, sociological survey, information audit, interviews.The results of the study show the necessity to use these tools to promote academic program «Advertising and Public Relations»: advertising, public relations, special events, exhibition activities, Internet communications, direct marketing, and informal communication.

  9. THE ROLE OF PUBLIC RELATIONS IN SOCIAL RESPONSIBILITY OF ROMANIAN ENTERPRISES

    Directory of Open Access Journals (Sweden)

    Nicoleta CRISTACHE

    2006-01-01

    Full Text Available The Excellence study has shown that public relations is an unique management function that helps an organisation interact with social and political components of its environment. These components make up the institutional environment of an organisation, which consist of publics that affect the ability of the organisation to accomplish its goals and that expect organisations to help them accomplish their own goals. Organisations solve problems for society, but they also create problems for society. The value of public relations, therefore, can be determined by measuring the quality of relationships it establishes with the strategic components of its institutional environment.

  10. The relation between public speaking anxiety and social anxiety: a review.

    Science.gov (United States)

    Blöte, Anke W; Kint, Marcia J W; Miers, Anne C; Westenberg, P Michiel

    2009-04-01

    This article reviewed the literature on public speaking anxiety in the context of social phobia subtyping. In total, 18 empirical studies on subtype issues related to public speaking anxiety were analyzed. Results of the reviewed studies are discussed in relation to their research method, that is, whether it focused on qualitative or quantitative aspects of subtype differences and whether it used a clinical or community sample. Evidence supported the premise that public speaking anxiety is a distinct subtype, qualitatively and quantitatively different from other subtypes of social phobia. The significance of this finding for social phobia studies using speech tasks to assess participants' state anxiety and behavioral performance is discussed.

  11. A CONSOLIDATED MODEL OF ANALYSIS OF THE RELATIONS BETWEEN POLITICS AND MANAGEMENT WITHIN PUBLIC ORGANIZATIONS

    Directory of Open Access Journals (Sweden)

    Catalina Maria GEORGESCU

    2011-01-01

    Full Text Available An interdisciplinary approach which combines the theoretical, empirical andconceptual dimensions, the present study tries to offer a new workperspective on the assessment and modeling of the relation between themanagement of public organizations and the political environment. Thetheoretical research was centered on reviewing the literature on the relationbetween the management of public organizations and the politicalenvironment. The empirical research was materialized by modeling with theregression technique of several aspects integrated to the relations betweenthe management of human resources within public organizations in theeducation field and the external political environment.

  12. Isolation of tumor suppressor genes from MEN-1 related neoplasms

    Energy Technology Data Exchange (ETDEWEB)

    Yavari, R.; Kinder, B.; Bale, A.E. [Yale Univ. School of Medicine, New Haven, CT (United States)

    1994-09-01

    Multiple Endocrine Neoplasia type 1 (MEN 1) is a cancer predisposition syndrome marked by the development of tumors in specific endocrine tissues such as the pituitary, parathyroid and pancreatic islets. Genetic linkage studies have mapped the MEN 1 gene to 11q13, and allelic loss in related tumors suggests that the gene is a tumor suppressor. Because inactivation of tumor suppressors may be accompanied by underexpression, subtractive hybridization was used to isolate potential candidate genes underexpressed in MEN 1 tumors. cDNA was synthesized from tumor and normal parathyroid tissue by RT-PCR. Biotinylated tumor cDNA was used as a driver and normal cDNA as a tester in subtractive hybridization. Following annealing of the driver and tester amplicons, the biotinylated strands were removed with streptavidin. The subtracted material was then used as a probe to isolate clones from a normal pancreatic islet library. Screening 2 x 10{sup 5} plaques yielded 14 positive clones. Of 6 clones analyzed, 3 were confirmed to be underexpressed in parathyroid tumors. Sequence analysis identified 2 clones as human ribosomal protein S10 (RPS10, chromosome 6) and 1 as the islet amyloid polypeptide (1AP, chromosome 12). The precise function of human RPS10 is not known but the related RPS6 functions as a tumor suppressor in Drosophila. 1AP has been implicated in modulation of G protein activity. The remaining positive clones will be mapped to determine if any fall on chromosome 11q13, and additional subtractions with parathyroid and pancreatic islet neoplasms are underway.

  13. Calcitonin gene-related peptide in cervicogenic headache

    DEFF Research Database (Denmark)

    Frese, Amalie; Schilgen, M; Edvinsson, L

    2005-01-01

    Trigeminovascular activation is involved in the pathophysiology of migraine and cluster headache. The marker evaluated best for trigeminovascular activation is calcitonin gene-related peptide (CGRP) in the cranial circulation. It is unknown whether trigeminovascular activation plays any role...... in cervicogenic headache (CEH). The objective of this study was to investigate CGRP plasma levels in CEH patients in relation to headache state. To compare plasma CGRP levels between the peripheral and the cranial circulation. Blood from both external jugular veins and from the antecubital vein was drawn from 11...... patients with CEH. Plasma CGRP levels were measured by radioimmunoassay. No difference was found between CGRP levels assessed on days with and without headache. There was no difference between CGRP levels from the symptomatic and the asymptomatic external jugular vein and the antecubital vein...

  14. Indirect two-sided relative ranking: a robust similarity measure for gene expression data

    Directory of Open Access Journals (Sweden)

    Licamele Louis

    2010-03-01

    Full Text Available Abstract Background There is a large amount of gene expression data that exists in the public domain. This data has been generated under a variety of experimental conditions. Unfortunately, these experimental variations have generally prevented researchers from accurately comparing and combining this wealth of data, which still hides many novel insights. Results In this paper we present a new method, which we refer to as indirect two-sided relative ranking, for comparing gene expression profiles that is robust to variations in experimental conditions. This method extends the current best approach, which is based on comparing the correlations of the up and down regulated genes, by introducing a comparison based on the correlations in rankings across the entire database. Because our method is robust to experimental variations, it allows a greater variety of gene expression data to be combined, which, as we show, leads to richer scientific discoveries. Conclusions We demonstrate the benefit of our proposed indirect method on several datasets. We first evaluate the ability of the indirect method to retrieve compounds with similar therapeutic effects across known experimental barriers, namely vehicle and batch effects, on two independent datasets (one private and one public. We show that our indirect method is able to significantly improve upon the previous state-of-the-art method with a substantial improvement in recall at rank 10 of 97.03% and 49.44%, on each dataset, respectively. Next, we demonstrate that our indirect method results in improved accuracy for classification in several additional datasets. These datasets demonstrate the use of our indirect method for classifying cancer subtypes, predicting drug sensitivity/resistance, and classifying (related cell types. Even in the absence of a known (i.e., labeled experimental barrier, the improvement of the indirect method in each of these datasets is statistically significant.

  15. Transport of magnesium by a bacterial Nramp-related gene.

    Directory of Open Access Journals (Sweden)

    Jung-Ho Shin

    2014-06-01

    Full Text Available Magnesium is an essential divalent metal that serves many cellular functions. While most divalent cations are maintained at relatively low intracellular concentrations, magnesium is maintained at a higher level (∼0.5-2.0 mM. Three families of transport proteins were previously identified for magnesium import: CorA, MgtE, and MgtA/MgtB P-type ATPases. In the current study, we find that expression of a bacterial protein unrelated to these transporters can fully restore growth to a bacterial mutant that lacks known magnesium transporters, suggesting it is a new importer for magnesium. We demonstrate that this transport activity is likely to be specific rather than resulting from substrate promiscuity because the proteins are incapable of manganese import. This magnesium transport protein is distantly related to the Nramp family of proteins, which have been shown to transport divalent cations but have never been shown to recognize magnesium. We also find gene expression of the new magnesium transporter to be controlled by a magnesium-sensing riboswitch. Importantly, we find additional examples of riboswitch-regulated homologues, suggesting that they are a frequent occurrence in bacteria. Therefore, our aggregate data discover a new and perhaps broadly important path for magnesium import and highlight how identification of riboswitch RNAs can help shed light on new, and sometimes unexpected, functions of their downstream genes.

  16. EFFECT OF TURKISH PUBLIC DIPLOMACY ACTIVITIES ON RELATIONS BETWEEN TURKEY AND GEORGIA

    Directory of Open Access Journals (Sweden)

    Sinem Celik

    2016-11-01

    Full Text Available The aim of this article is to analyze the impact power of Turkish public diplomacy performed towards Georgia to empower the relation between both countries. Within the scope of this article, after public diplomacy term was discussed in many aspects, some of the important activities of the actors of Turkish public diplomacy have also been mentioned. When these activities are examined, it has been observed that non-governmental organizations failed to show the desired level of asset compared to government agencies in Georgia. Besides, when Turkish public diplomacy activities are examined as a whole, it has been remarked that these activities play an effective role to gain the sympathy of the Georgian. However, it has been concluded that the impacts of these activities on Turkey- Georgia relations are limited especially due to the Russian influence on relations with each of these two countries.

  17. Public sector employment, relative deprivation and happiness in adult urban Chinese employees.

    Science.gov (United States)

    Hu, Anning

    2013-09-01

    The decline in perceived happiness within economic prosperity in Chinese society calls for further examination. In this research, we investigate the effect of employment in public sector work units on perceived happiness through the mediation of economic and social status relative deprivations. In the reform era of China, work unit is still an important mechanism maintaining social inequality, and those working in government/Communist Party agencies and public institutions have advantages of getting access to high wage, comprehensive welfare and the manipulation of administrative public power. Such economic and social status advantages are expected to reduce their relative deprivation and further promote their perceived happiness. Using a nationwide survey data conducted in 2006, we find working in public sector can significantly reduce the odds of experiencing economic relative deprivation, which is further contributive to the improvement of subjective wellbeing.

  18. On the relation between gene flow theory and genetic gain

    Directory of Open Access Journals (Sweden)

    Woolliams John A

    2000-01-01

    Full Text Available Abstract In conventional gene flow theory the rate of genetic gain is calculated as the summed products of genetic selection differential and asymptotic proportion of genes deriving from sex-age groups. Recent studies have shown that asymptotic proportions of genes predicted from conventional gene flow theory may deviate considerably from true proportions. However, the rate of genetic gain predicted from conventional gene flow theory was accurate. The current note shows that the connection between asymptotic proportions of genes and rate of genetic gain that is embodied in conventional gene flow theory is invalid, even though genetic gain may be predicted correctly from it.

  19. Genome-scale identification of cell-wall related genes in Arabidopsis based on co-expression network analysis

    Directory of Open Access Journals (Sweden)

    Wang Shan

    2012-08-01

    Full Text Available Abstract Background Identification of the novel genes relevant to plant cell-wall (PCW synthesis represents a highly important and challenging problem. Although substantial efforts have been invested into studying this problem, the vast majority of the PCW related genes remain unknown. Results Here we present a computational study focused on identification of the novel PCW genes in Arabidopsis based on the co-expression analyses of transcriptomic data collected under 351 conditions, using a bi-clustering technique. Our analysis identified 217 highly co-expressed gene clusters (modules under some experimental conditions, each containing at least one gene annotated as PCW related according to the Purdue Cell Wall Gene Families database. These co-expression modules cover 349 known/annotated PCW genes and 2,438 new candidates. For each candidate gene, we annotated the specific PCW synthesis stages in which it is involved and predicted the detailed function. In addition, for the co-expressed genes in each module, we predicted and analyzed their cis regulatory motifs in the promoters using our motif discovery pipeline, providing strong evidence that the genes in each co-expression module are transcriptionally co-regulated. From the all co-expression modules, we infer that 108 modules are related to four major PCW synthesis components, using three complementary methods. Conclusions We believe our approach and data presented here will be useful for further identification and characterization of PCW genes. All the predicted PCW genes, co-expression modules, motifs and their annotations are available at a web-based database: http://csbl.bmb.uga.edu/publications/materials/shanwang/CWRPdb/index.html.

  20. Multifunction of autophagy-related genes in filamentous fungi.

    Science.gov (United States)

    Khan, Irshad Ali; Lu, Jian-Ping; Liu, Xiao-Hong; Rehman, Abdur; Lin, Fu-Cheng

    2012-06-20

    Autophagy (macroautophagy), a highly conserved eukaryotic mechanism, is a non-selective degradation process, helping to maintain a balance between the synthesis, degradation and subsequent recycling of macromolecules to overcome various stress conditions. The term autophagy denotes any cellular process which involves the delivery of cytoplasmic material to the lysosome for degradation. Autophagy, in filamentous fungi plays a critical role during cellular development and pathogenicity. Autophagy, like the mitogen-activated protein (MAP) kinase cascade and nutrient-sensing cyclic AMP (cAMP) pathway, is also an important process for appressorium turgor accumulation in order to penetrate the leaf surface of host plant and destroy the plant defense. Yeast, an autophagy model, has been used to compare the multi-valued functions of ATG (autophagy-related genes) in different filamentous fungi. The autophagy machinery in both yeast and filamentous fungi is controlled by Tor kinase and both contain two distinct phosphatidylinositol 3-kinase complexes. In this review, we focus on the functions of ATG genes during pathogenic development in filamentous fungi. Copyright © 2012 Elsevier GmbH. All rights reserved.