WorldWideScience

Sample records for folklore collection campaign

  1. Building Collections: Folklore

    Science.gov (United States)

    Krapp, JoAnn Vergona

    2005-01-01

    Folklore, the oldest form of storytelling, reflects the culture of a country, hence its nonfiction classification. Through these tales, one senses the values, the humor, and the lifestyles of its peoples. A powerful genre, folklore is the foundation on which high fantasy is created, epic films are produced, and a single story is passed from one…

  2. NETWORK FOLKLORE AND ITS ROLE IN THE FORMATION OF A COLLECTIVE COGNITIVE SPACE

    Directory of Open Access Journals (Sweden)

    Anastasija Belovodskaja

    2014-04-01

    Full Text Available The global implementation of information-communicative technologies into every sphere of human activity is being accompanied by the emergence of new forms of communication, le­ading to inevitable changes in the means of both the representation and reception of information. In this respect, the field of interest encompasses research into modern anonymous network creative writing, which, as a result of the technological qualities of the Internet space, produces such texts that require particular skills in both comprehension and reproduction. In turn, the products of network folklore, as they spontaneously spread on the Internet, acquire the status of particular signs of a precedent nature. At the same time, the very nature of anonymous network creative writing—amusing and colloquial—raises the attractiveness of such texts and facilitates their reception, allowing them to be used for manipulative aims. The fact that such network folklore can influence the process of idea-formation in society is predetermined by the fact that, by definition, it is the milieu where collective representations are condensed and transmitted. Thus, network folklore is in the focus of attention not only in folklore studies, but is extremely topical for research in such fields as cognitive science, linguistic-cultural studies, public relations, speech effect, and any others which take interest in the processes of keeping, receiving, and transmitting information.

  3. Folklore in Antiquity

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    Galit Hasan-Rokem

    2018-05-01

    Full Text Available Folklore exists in all human groups, small and big. Since early modernity, scholars have provided various definitions of the phenomenon, but earlier texts may also reveal awareness and reflection on the specific character folklore. In this short article, we wish to explore and look into the various definitions and characterizations of folklore given by ancient writers from various times and cultures. We will try to draw a cultural map of awareness to the phenomenon of folklore in ancient Near-Eastern texts, Greco-Roman culture, the Hebrew Bible, Early Christianity and Rabbinic literature. The main questions we wish do deal with are where and if we can find explicit mention of folklore; which folk genres are dominant in ancient writings and what was the social context of ancient folklore? That is to say, whom those text integrated in social frameworks, enabling their users to gain power or to undermine existing cultural, theological and social structures.

  4. A Practical Method for Collecting Social Media Campaign Metrics

    Science.gov (United States)

    Gharis, Laurie W.; Hightower, Mary F.

    2017-01-01

    Today's Extension professionals are tasked with more work and fewer resources. Integrating social media campaigns into outreach efforts can be an efficient way to meet work demands. If resources go toward social media, a practical method for collecting metrics is needed. Collecting metrics adds one more task to the workloads of Extension…

  5. Folklore in China: Past, Present, and Challenges

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    Juwen Zhang

    2018-04-01

    Full Text Available This article first outlines the long history of folklore collection in China, and then describes the disciplinary development in the 20th century. In Section 3, it presents the current situation in terms of disciplinary infrastructure, development, contribution, and challenge, with a focus on the recent practice of safeguarding Intangible Cultural Heritage. These accounts are largely based on the views of the Chinese folklorists. In the final section, this article discusses the issues of cultural continuity, integration, and self-healing mechanisms in Chinese culture by putting Chinese folkloristics in a historical and world perspective. This paper suggests that, to understand Chinese folklore and culture, one must be aware of the most basic differences between Chinese fundamental beliefs and values and those of the West, and that Chinese folklore and folkloristics present new challenges to the current paradigms put forward in the post-colonial, post-modern, and imperial ideologies.

  6. National campaign - 100 collectivities connected to the green electric power

    International Nuclear Information System (INIS)

    2004-01-01

    Since july 2004, the local collectivities, the little and medium enterprises and the craft workers can choose their electric power supplier. This offer can be a chance for the renewable energy. The association ''eco maires'' with the help of the WWF began a campaign to obtain the involvement of 100 collectivities interested by the green electric power. The project is presented. The authors presents also the new European Network on the green electric power, Eugene (European Green Electricity Network), which aims to harmonize criteria on the green electric power and to deliver certificates of quality. (A.L.B.)

  7. Folklore, creativity, and cultural memory

    DEFF Research Database (Denmark)

    Glaveanu, Vlad Petre

    the role of tradition and creativity in the life of a rural community. Egg decoration is an old custom, with pre-Christian roots, practiced extensively in the historical region of Bucovina, and relying on a complex system of material artefacts and symbolic elements acquired and enacted by artisans usually...... means the opposite of creativity but the actual vehicle of creative activity and its understanding as a stable cultural system ‘engraved’ in collective memory needs to be challenged. The tradition of egg decoration in Romania is a living and evolving social practice that engages the self and community......This paper addresses the question of how folk art can be, simultaneously, a vehicle for cultural memory and cultural creativity. It takes the case of Romanian Easter egg decoration as a practice situated at the intersection between art, folklore, religion and a growing market, it order to unpack...

  8. 77 FR 76053 - Proposed Collection; Comment Request; Pediatric Palliative Care Campaign Pilot Survey

    Science.gov (United States)

    2012-12-26

    ... Request; Pediatric Palliative Care Campaign Pilot Survey Summary: In compliance with the requirement of...-days of the date of this publication. Proposed Collection: Pediatric Palliative Care Campaign Pilot... serious illness or life-limiting conditions. The Pediatric Palliative Care Campaign Pilot Survey will...

  9. Folklore and Sociolinguistics

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    John Holmes McDowell

    2018-01-01

    Full Text Available Folklore and sociolinguistics exist in a symbiotic relationship; more than that, at points—in the ethnography of communication and in ethnopoetics, for example—they overlap and become indistinguishable. As part of a reaction to the formal rigor and social detachment of Chomsky’s theoretical linguistics, sociolinguistics emerges in the mid-twentieth century to assess the role of language in social life. Folklorists join the cause and bring to it a commitment to in-depth ethnography and a longstanding engagement with artistic communication. In this essay, I trace key phases in the development of this interdisciplinary movement, revolutionary in its reorientation of language study to the messy but fascinating realm of speech usage. I offer the concept of performative efficacy, the notion that expressive culture performances have the capacity to shape attitude and action and thereby transform perceived realities, as a means of capturing the continuing promise of a sociolinguistically informed folkloristics.

  10. Competitive Campaigns and the Responsiveness of Collective Choice

    OpenAIRE

    Gerber, Elisabeth R.; Lupia, Arthur

    1992-01-01

    We analyze a model of direct legislation to identify conditions under which competition in the provision of campaign information can affect the responsiveness of electoral outcomes to the preferences that a voter (or set of voters) would express if she (they) knew everything there was to know about the consequences associated with her electoral alternatives. The basic intuition underlying the model is that a voter's ability use campaign information to form accurate inferences about the conseq...

  11. The Challenge of Folklore to Medieval Studies

    OpenAIRE

    John Lindow

    2018-01-01

    When folklore began to emerge as a valid expression of a people during the early stages of national romanticism, it did so alongside texts and artifacts from the Middle Ages. The fields of folklore and medieval studies were hardly to be distinguished at that time, and it was only as folklore began to develop its own methodology (actually analogous to medieval textual studies) during the nineteenth century that the fields were distinguished. During the 1970s, however, folklore adopted a wholly...

  12. Women and the Study of Folklore.

    Science.gov (United States)

    Jordan, Rosan A.; De Caro, F. A.

    1986-01-01

    Presents a critical overview of academic writing on women and folklore, organized in three categories: (1) literature on images of women in verbal folklore, and the role of negative images in shaping attitudes; (2) research on womens' oral genres and performance and female use of folklore; and (3) studies of women as folk performers and artists.…

  13. Folkloric Art in Egyptian Schools.

    Science.gov (United States)

    Osman, Siham

    1983-01-01

    Theories in art education with a western origin have been applied in Egypt to support the revival of folkloric art. There are three important phases in the teaching of a unit on applique, a decorative craft dating back to the earliest Egyptian history. (AM)

  14. El folklore y sus paradojas

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    HONORIO M. VELASCO MAILLO

    1990-01-01

    Full Text Available Uno de los rasgos más sobresalientes de la historia del folklore en España y otras naciones europeas son sus paradojas. Propuesto primero como ciencia ha llegado a ser claramente rechazado por posteriores ambientes científicos. Tendría interés hacer una historia social del folklore. Este artículo sugiere que tales paradojas y contradicciones están relacionadas con el paradigma científico que asumieron sus promotores, el evolucionismo cultural y con un concepto idealizado de "pueblo", que ayudaron a construir presentando colecciones de materiales. También analiza las diferentes funciones sociales que ha cumplido el discurso folklórico.

  15. Nenets Folklore in Russian: The Movement of Culture in Forms and Languages

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    Karina Lukin

    2008-09-01

    Full Text Available In this methodological article the question of authenticity of folklore material is discussed. The article deals mainly with the research history of Nenets folklore studies and examines critically two of its paradigms, namely the so-called Finno-Ugric paradigm and the Soviet studies. It is argued that in these paradigms there existed biases that prevented the students to study certain kind of folklore material. The biases were related to the language and the form of the material: due to these biases folklore performed not in Nenets and not in forms defined traditional were left outside collections and research. Furthermore, it is shown that Russian speech and narratives embedded in speech are part of Nenets everyday communication and thus also material worth studying and collecting. Instead of the criticised paradigms the Nenets discourse is examined within the notions of communication centered studies that have gained attention since the 1980s.

  16. Folklore information from Assam for family planning and birth control.

    Science.gov (United States)

    Tiwari, K C; Majumder, R; Bhattacharjee, S

    1982-11-01

    The author collected folklore information on herbal treatments to control fertility from different parts of Assam, India. Temporary methods of birth control include Cissampelos pareira L. in combination with Piper nigrum L., root of Mimosa pudica L. and Hibiscus rosa-sinensis L. Plants used for permanent sterilization include Plumbago zeylanica L., Heliotropium indicum L., Salmalia malabrica, Hibiscus rosa-sinensis L., Plumeria rubra L., Bambusa rundinacea. Abortion is achieved through use of Osbeckia nepalensis or Carica papaya L. in combination with resin from Ferula narthex Boiss. It is concluded that there is tremendous scope for the collection of folklore about medicine, family planning agents, and other treatments from Assam and surrounding areas. Such a project requires proper understanding between the survey team and local people, tactful behavior, and a significant amount of time. Monetary rewards can also be helpful for obtaining information from potential respondents.

  17. Collecting campaign for dials and hands with radium or tritium paint

    International Nuclear Information System (INIS)

    Hammans, M.; Grunder, R.; Schaellibaum, H.

    2005-01-01

    The production of radium paint has been stopped in Switzerland nearly 40 years ago. Nevertheless high quantities of dials and hands with radium paint could be found in the stocks of watch companies. In addition these parts of watches were thrown away illegally as scrap metal or as rubbish. As a consequence the Swiss National Accident Insurance Fund (Suva) has organized a collecting campaign in collaboration with the Federal Office of Public Health (BAG). It was the fourth one during the last 20 years. The procedure and the experiences will be described in more details. (orig.)

  18. ROMANIAN FOLKLORE MOTIFS IN FASHION DESIGN

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    MOCENCO Alexandra

    2014-05-01

    Full Text Available The traditional Romanian costume such as the entire popular art (architecture, woodcarvins, pottery etc. was born and lasted in our country since ancient times. Closely related to human existence, the traditional costume reflected over the years as reflected nowadays, the mentality and artistic conception of the people. Today the traditional Romanian costume became an inspiration source to the wholesale fashion production industry designers, both Romanian and international. Although the contemporary designers are working in accordance with a vision, using a wide area of styles, methods and current technology, they usually return to traditional techniques and ethnic folklore motifs, which converts and resize them, integrating them in their contemporary space. Adrian Oianu is a very appreciated Romanian designer who launched two collections inspired by his native’s country traditional costumes: “Suflecata pan’ la brau” (“Turned up ‘til the belt” and “Bucurie” (“Joy”. Dorin Negrau had as inspiration for his “Lost” collection the traditional costume from the Bihor region. Yves Saint Laurent had a collection inspired by the Romanian traditional flax blouses called “La blouse roumaine”. The paper presents the traditional Romanian values throw fashion collections. The research activity will create innovative concepts to support the garment industry in order to develop their own brand and to bring the design activities in Romania at an international level. The research was conducted during the initial stage of a project, financed through national founds, consisting in a documentary study on ethnographic characteristics of the popular costume from different regions of the country.

  19. Electronic folklore among teenagers: SMS messages

    Directory of Open Access Journals (Sweden)

    Cvjetićanin Tijana

    2006-01-01

    Full Text Available The development of ICT media made way for a new form of folklore communication. Newly developed media, such as mobile phones, make it possible for their users to participate in electronically mediated communication, thus approaching the form of oral communication. The exchange of special type of SMS text messages represents a new way of transmitting contemporary folklore short forms. These messages use poetic language, they have standard style themes, patterns and formulas, and they form different genres and categories corresponding with already existing familiar folklore forms. The communication process that happens during the exchange of these messages also has folklore’s characteristics: it takes place within small groups, the communication is informal, the texts circulate in chain style, and undergo different transformation which generates the making of variants, etc. This form of electronic folklore is especially popular among teenagers, where it’s social functions and meanings are also most emphasized. Within this population, it adds to an older tradition of children’s written folklore poetry albums. Like poetry albums, SMS exchange influences the development of girls’ gender identity, providing also a socially defined channel for contacts between the sexes. It also functions as a mechanism of socialization and stratification within the group. At the same time, it creates a new field of meaning, which derives from the very media’s novelty and significance. In this sense, the exchange of SMS represents a symbolic act of acknowledging one’s belonging to the group of mobile telephone users. In this way, a new phenomenon is being symbolically processed through a new form of folklore.

  20. The Galileo Legend as Scientific Folklore.

    Science.gov (United States)

    Lessl, Thomas M.

    1999-01-01

    Examines the various ways in which the legend of Galileo's persecution by the Roman Catholic Church diverges from scholarly readings of the Galileo affair. Finds five distinct themes of scientific ideology in the 40 accounts examined. Assesses the part that folklore plays in building and sustaining a professional ideology for the modern scientific…

  1. Marine Ice Nuclei Collections – MAGIC (MAGIC-IN) Final Campaign Summary

    Energy Technology Data Exchange (ETDEWEB)

    DeMott, Paul J. [Colorado State Univ., Fort Collins, CO (United States); Hill, Thomas C. J. [Colorado State Univ., Fort Collins, CO (United States)

    2016-02-01

    This campaign augmented measurements obtained via deployment of the Atmospheric Radiation Measurement (ARM) Climate Research Facility’s ARM Mobile Facility (AMF) in the Marine ARM GPCI1 Investigation of Clouds (MAGIC) field campaign. The measurements, comprised of shipboard aerosol collections obtained during the five legs of the summer 2013 cruises, were sent for offline processing to measure ice nucleating particle (INP) number concentrations. The forty-three sample periods each represented, nominally, 24-hour segments during outbound and inbound transits of the Horizon Spirit. The samples were collected at locations between Los Angeles and Hawaii. Eight samples have been analyzed for immersion freezing temperature spectra thus far, using funding from other grants. Remaining samples are being frozen until support for further processing is obtained. Future analyses will investigate the inorganic/organic proportions of ice nuclei, in addition to determining the genetic composition of the overall biological community associated with INPs. Resulting correlations will be compared with other archived aerosol quantities, meteorological and ocean data (e.g., temperature, wind speed, sea surface temperature, etc…) and satellite ocean color products. These findings will ultimately aid in parameterizing oceanic (e.g., sea spray) INP emissions in regional and global scale models, when illustrating aerosol connections to cloud phases and properties. Independent future analyses of frozen filter samples, as proposed by collaborating investigators at the time of this report, will include single particle analyses of marine boundary layer aerosol compositions and morphology. The MAGIC-IN data are considered representative of the oligotrophic, low Chlorophyll-a (with the exception of near-shore) ocean regions, which exist along the MAGIC transect. Current analyses suggest that INP numbers in the marine boundary layer over this region are typically low, compared to existing

  2. Researcher-driven Campaigns Engage Nature's Notebook Participants in Scientific Data Collection

    Science.gov (United States)

    Crimmins, Theresa M.; Elmore, Andrew J.; Huete, Alfredo; Keller, Stephen; Levetin, Estelle; Luvall, Jeffrey; Meyers, Orrin; Stylinski, Cathlyn D.; Van De Water, Peter K.; Vukovic, Ana

    2013-01-01

    One of the many benefits of citizen science projects is the capacity they hold for facilitating data collection on a grand scale and thereby enabling scientists to answer questions they would otherwise not been able to address. Nature's Notebook, the plant and animal phenology observing program of the USA National Phenology Network (USA-NPN) suitable for scientists and non-scientists alike, offers scientifically-vetted data collection protocols and infrastructure and mechanisms to quickly reach out to hundreds to thousands of potential contributors. The USA-NPN has recently partnered with several research teams to engage participants in contributing to specific studies. In one example, a team of scientists from NASA, the New Mexico Department of Health, and universities in Arizona, New Mexico, Oklahoma, and California are using juniper phenology observations submitted by Nature's Notebookparticipants to improve predictions of pollen release and inform asthma and allergy alerts. In a second effort, researchers from the University of Maryland Center for Environmental Science are engaging Nature's Notebookparticipants in tracking leafing phenophases of poplars across the U.S. These observations will be compared to information acquired via satellite imagery and used to determine geographic areas where the tree species are most and least adapted to predicted climate change. Researchers in these partnerships receive benefits primarily in the form of ground observations. Launched in 2010, the juniper pollen effort has engaged participants in several western states and has yielded thousands of observations that can play a role in model ground validation. Periodic evaluation of these observations has prompted the team to improve and enhance the materials that participants receive, in an effort to boost data quality. The poplar project is formally launching in spring of 2013 and will run for three years; preliminary findings from 2013 will be presented. Participants in these

  3. 76 FR 28727 - Notice of Request for a New Information Collection (Food Safety Education Campaign-Tracking Survey)

    Science.gov (United States)

    2011-05-18

    ... impact of the campaign. The collection will take the form of a survey of members of the target audience... illness and safe food handling behaviors held by the target audience. These research sessions were... communications strategy. These concepts were qualitatively tested with members of the target audience in March...

  4. Ice nucleation properties of atmospheric aerosol particles collected during a field campaign in Cyprus

    Science.gov (United States)

    Yordanova, Petya; Maier, Stefanie; Lang-Yona, Naama; Tamm, Alexandra; Meusel, Hannah; Pöschl, Ulrich; Weber, Bettina; Fröhlich-Nowoisky, Janine

    2017-04-01

    Atmospheric aerosol particles, including desert and soil dust as well as marine aerosols, are well known to act as ice nuclei (IN) and thus have been investigated in numerous ice nucleation studies. Based on their cloud condensation nuclei potential and their impacts on radiative properties of clouds (via scattering and absorption of solar radiation), aerosol particles may significantly affect the cloud and precipitation development. Atmospheric aerosols of the Eastern Mediterranean have been described to be dominated by desert dust, but only little is known on their composition and ice nucleating properties. In this study we investigated the ice nucleating ability of total suspended particles (TSP), collected at the remote site Agia Marina Xyliatou on Cyprus during a field campaign in April 2016. Airborne TSP samples containing air masses of various types such as African (Saharan) and Arabian dust and European and Middle Eastern pollution were collected on glass fiber filters at 24 h intervals. Sampling was performed ˜5 m above ground level and ˜521 m above sea level. During the sampling period, two major dust storms (PM 10max 118 μg/m3 and 66 μg/m3) and a rain event (rainfall amount: 3.4 mm) were documented. Chemical and physical characterizations of the particles were analyzed experimentally through filtration, thermal, chemical and enzyme treatments. Immersion freezing experiments were performed at relatively high subzero temperatures (-1 to -15˚ C) using the mono ice nucleation array. Preliminary results indicate that highest IN particle numbers (INPs) occurred during the second dust storm event with lower particle concentrations. Treatments at 60˚ C lead to a gradual IN deactivation, indicating the presence of biological INPs, which were observed to be larger than 300 kDa. Additional results originating from this study will be shown. Acknowledgement: This work was funded by the DFG Ice Nuclei Research Unit (INUIT).

  5. Who will attack the competitors? How political parties resolve strategic and collective action dilemmas in negative campaigning.

    Science.gov (United States)

    Dolezal, Martin; Ennser-Jedenastik, Laurenz; Müller, Wolfgang C

    2017-11-01

    Negative campaigning presents parties with a collective action problem. While parties would prefer to have their competitors attacked, potential backlash effects from negative messages mean that individual politicians typically lack the incentives to carry out such attacks. We theorize that parties solve this problem by implementing a division of labour that takes into account the incentives of individual office holders, their availability for campaign activity, and media relevance. Drawing on these arguments we expect that holders of high public office and party leaders are less likely to issue attacks, leaving the bulk of the 'dirty work' to be carried out by party floor leaders and general secretaries. Examining almost 8000 press releases issued by over 600 individual politicians during four election campaigns in Austria, we find strong support for our theoretical expectations.

  6. Folklore Epistemology: How Does Traditional Folklore Contribute to Children's Thinking and Concept Development?

    Science.gov (United States)

    Agbenyega, Joseph S.; Tamakloe, Deborah E.; Klibthong, Sunanta

    2017-01-01

    This research utilised a "stimulated recall" methodology [Calderhead, J. 1981. "Stimulated Recall: A Method for Research on Teaching." "British Journal of Educational Psychology" 51: 211-217] to explore the potential of African folklore, specifically Ghanaian folk stories in the development of children's reflective…

  7. Data sets for modeling: A retrospective collection of Bidirectional Reflectance and Forest Ecosystems Dynamics Multisensor Aircraft Campaign data sets

    Energy Technology Data Exchange (ETDEWEB)

    Walthall, C.L.; Kim, M. (Univ. of Maryland, College Park, MD (United States). Dept. of Geography); Williams, D.L.; Meeson, B.W.; Agbu, P.A.; Newcomer, J.A.; Levine, E.R.

    1993-12-01

    The Biospheric Sciences Branch, within the Laboratory for Terrestrial Physics at NASA's Goddard Space Flight Center, has assembled two data sets for free dissemination to the remote sensing research community. One data set, referred to as the Retrospective Bidirectional Reflectance Distribution Function (BRDF) Data Collection, is a collection of bidirectional reflectance and supporting biophysical measurements of surfaces ranging in diversity from bare soil to heavily forested canopies. The other data collection, resulting from measurements made in association with the Forest Ecosystems Dynamic Multisensor Aircraft Campaign (FED MAC), contains data that are relevant to ecosystem process models, particularly those which have been modified to incorporate remotely sensed data. Both of these collections are being made available to the science community at large in order to facilitate model development, validation, and usage. These data collections are subsets which have been compiled and consolidated from individual researcher or from several large data set collections including: the First International Satellite Land Surface Climatology Project (ISLSCP) Field Experiment (FIFE); FED MAC; the Superior National Forest Project (SNF); the Geologic Remote Sensing Field Experiment (GRSFE); and Agricultural Inventories through Space Applications of Remote Sensing (AgriStars). The complete, stand-along FED MAC Data Collection contains atmospheric, vegetation, and soils data acquired during field measurement campaigns conducted at international Papers' Northern Experimental Forest located approximately 40 km north of Bangor, Maine. Reflectance measurements at the canopy, branch, and needle level are available, along with the detailed canopy architectural measurements.

  8. [Folklore and popular medicine in the Amazon].

    Science.gov (United States)

    Henrique, Márcio Couto

    2009-01-01

    This discussion of the relations between folklore and popular medicine in the Amazon takes Canuto Azevedo's story "Filhos do boto" (Children of the porpoise) as an analytical reference point. Replete with elements of cultural reality, folk tales can serve as historical testimonies expressing clashes between different traditions. Folk records are fruit of what is often a quarrelsome dialogue between folklorists, social scientists, physicians, and pajés and their followers, and their analysis should take into account the conditions under which they were produced. Based on the imaginary attached to the figure of the porpoise--a seductive creature with healing powers--the article explores how we might expand knowledge of popular medicine as practiced in the Amazon, where the shamanistic rite known as pajelança cabocla has a strong presence.

  9. POLÍTICAS DE LA REPRESENTACIÓN DEL FOLKLORE EN LOS MUSEOS FOLKLÓRICOS/Folklore representation policies in folk museums

    Directory of Open Access Journals (Sweden)

    Ana María Dupey

    2012-11-01

    Full Text Available  Este trabajo trata sobre la invención y la reinvención de los museos de folklore. Se analizan cuáles han sido los propósitos políticos y las razones que se han esgrimido para su establecimiento y quiénes han sido los agentes de estas invenciones / reinvenciones. Si han sido producto de instituciones estatales o surgen de movimientos de elites o grupos minoritarios pertenecientes a la sociedad civil. Simultáneamente, se dilucida cómo las representaciones del folklore son semantizadas para la representación de identidades de colectivos locales, regionales, nacionales y transnacionales. Se analizan a las actuales re-orientaciones de dichas instituciones operadas a partir de los procesos de descolonización (exteriores e interiores con sus consecuencias económicas, políticas, sociales y cognitivas, b las críticas a los análisis coloniales y clasistas desarrollados en el pasado por la Etnología y el Folklore. Disciplinas que abonaron los respectivos discursos museográficos y c la revisión de la definición de la institución museo. AbstractThis work deals with the invention and the reinvention about folk museums. It analyzes what were the political purposes and the reasons that have been put forward for the establishment of folk museums and who were the agents of these inventions/reinventions. If they have been the product of state institutions or movements which arise from elite or minority groups that belongs to the civil society. Simultaneously, it is explained how the folklore representations are semanticized in the representation of the local, regional, national and transnational collective identities. It analyzes a the current guidelines for museums that are based upon the decolonization processes (internal and external and their economic, political, social and cognitive consequences, b the critiques of colonialism and classists analyses developed in the past by Ethnologhy and Folklore. Disciplines that had influenced

  10. Childbirth in ancient Rome: from traditional folklore to obstetrics.

    Science.gov (United States)

    Todman, Donald

    2007-04-01

    In ancient Rome, childbirth was a hazardous event for both mother and child with high rates of infant and maternal mortality. Traditional Roman medicine centred on folklore and religious practices, but with the development of Hippocratic medicine came significant advances in the care of women during pregnancy and confinement. Midwives or obstetrices played an important role and applied rational scientific practices to improve outcomes. This evolution from folklore to obstetrics was a pivotal point in the history of childbirth.

  11. Prostrating Walk in the Campaign against Sino-Hong Kong Express Railway: Collective Identity of Native Social Movement

    Directory of Open Access Journals (Sweden)

    Steve Kwok-Leung Chan

    2017-03-01

    Full Text Available Occupation, blockage and storming are not rare in social movements a decade after China resuming sovereignty in Hong Kong. The organizers and participants usually involve locally born young people. Some of them are secondary school students in their teens. They are known as the fourth generation or post-1980s born Hongkongers. The paper examines the cultural context of social movements involving these youth activists. It mainly studied the campaign against the Sino-Hong Kong Express Railway development project. The project called for the demolition of the Tsoi Yuen Village, a small rural village located on its designed route. Since then, the role of younger generation in social movements has been generally recognized. Social media are widely employed in all stages of the movements with citizen journalists actively involved. The impressive ‘prostrating walk’ imitating Tibetan pilgrims becomes the symbol of these youth activists. It keeps appearing in other campaigns including Occupy Central in Hong Kong in 2014. This paper argues that the rise of nativism, advancement in ICT technology and shifting towards new social movements contribute to the dominant role of youth in recent social movements of Hong Kong. Collective identity of Hongkonger in response to the top-down assimilation by China, strengthens the movement.

  12. NEON Collaborative Data Collection Campaign at Pacific South West Site in California

    Science.gov (United States)

    Kampe, T. U.; Leisso, N.; Krause, K.; Musinsky, J.; Petroy, S. B.; Wasser, L. A.; Cawse-Nicholson, K.; van Aardt, J. A.; Schaaf, C.; Strahler, A. H.; Serbin, S. P.

    2013-12-01

    The National Ecological Observatory Network (NEON) is a continental-scale observatory that will collect biological, chemical and geophysical data over the continental United States in order to study biodiversity, landcover change, climate change and invasive species. In June 2013, a large-scale data collection took place over NEON's Pacific South West (PSW) site 17 in CA, USA. Data were collected in the San Joaquin Experimental Range and the Sierra National Forest. NEON's AOP (Airborne Observation Platform) acquired high spatial resolution hyperspectral data (~1m pixels), waveform lidar, discrete lidar, and RGB imagery over all three sites. A field team simultaneously collected atmospheric and vegetation inventory data, including tree locations, height, diameter-at-breast-height (DBH), species, and spectral data. The NEON collect was centered within a collaboration of multiple research entities, including NASA, Rochester Institute of Technology (RIT), University of Massachusetts (Boston; UMB, and Lowell; UML), Boston University (BU), and the University of Wisconsin, Madison (UWM). NASA's AVIRIS and MASTER sensors were flown over a wider area encompassing the NEON sites, with AVIRIS acquiring hyperspectral data (224 bands) at approximately 30m spatial resolution, and MASTER acquiring multispectral thermal data (50 bands) at approximately 50m spatial resolution. These data will be downscaled to approximate theoretical HyspIRI data (60m spatial resolution) as part of a large collection of preparatory research. Concurrently, a variety of university teams were active in the field: RIT collected ground-based lidar, leaf area index (LAI), herbaceous biomass measurements, wide-angle photographs, and spectral measurements. Data were collected over 20 80x80m sites, centered on existing 20x20m NEON sites. This data set will be used to inform synthetic scene design and to study the impact of sub-pixel structural variation on pixel-level spectral response; The BU, UMB, and UML

  13. Importancia del folklore musical como práctica educativa

    Directory of Open Access Journals (Sweden)

    Arévalo, Azahara

    2009-06-01

    Full Text Available Educational society of today should reflect on the importance of musical folklore as an educative practice. This paper contents a reflection about folklore and different educative practices taking as examples some musical pieces from Jaen’ Song Book. These kinds of practices are essential since they develop the quality of the learning process in general and the learning of music in particular. Nowadays, the school is the unifier mean for the reappraisal, communication and transmission of the folklore of our culture. Recovering our folklore is a task that depends on every member of the community and it can be possible through the updating of these musical pieces to the new social changes and its possible spreading through the media. Jaen’ Song Book may constitute a mean for promoting its folklore among students of this province. The learning of this repertoire may also serve as an open door to the World to know the labor that is done in our schools. This paper tries to make teachers conscious that the use of folk materials may improve the learning of music as well as it may unfold a new way for future didactic, cultural and anthropological researches.

  14. THE COMPOSER AND FOLKLORE PROBLEM: FACTORS OF STYLISTIC STRUCTURE

    Directory of Open Access Journals (Sweden)

    COCEAROVA GALINA

    2017-12-01

    Full Text Available This paper continues the author’s earlier study of the Composer and Folklore problem from the stylistic point of view. It is noted that in academic music, where the attention is focused not only on the speech or text characteristics, but primarily on the linguistic and stylistic material of folklore, the appeal to folk sources leads to the emergence of a number of stylistic factors, both, in the formation of the national style, and in the field of ethnic culture as a whole and integral stable system. The research points to the role of folklore as the genetic code of ethnic culture, as well as to other factors acting at on the level ,of musical discourse and musical language, contributing to the formation of „language flexibility” (A. Kolmogorov and, as a result, „flexibility of style”.

  15. BENTUK KARAKTER ANAK MELALUI DOKUMENTASI FOLKLOR LISAN KEBUDAYAAN LOKAL

    Directory of Open Access Journals (Sweden)

    Ranggi Ramadhani Ilminisa

    2016-06-01

    Full Text Available This research aims to documented the myth, legend, and fairy tale in Jombang and developing the oral folklore to be child story which contain of character education. In this case, used qualitative method. Based on results study getting nine story’s from a few of data site interpretation which include north Jombang, west, south, and middle. From the nine story’s, then documented and described on result study. Thus, it is can be reference of giving character education for kid.  Penelitian ini bertujuan untuk mendokumentasikan mite, legenda, dan dongeng di Jombang dan mengemas folklor lisan tersebut menjadi cerita anak bermuatan pendidikan karakter. Dalam hal ini metode yang digunakan adalah deskriptif kualitatif. Berdasarkan hasil penelitian didapatkan sembilan cerita dari beberapa lokasi pengambilan data yang meliputi Jombang utara, barat, selatan dan tengah. Dari sembilan cerita tersebut didokumentasikan dan dideskripsikan pada temuan hasil penelitian. Dengan demikian, folklor lisan tersebut dapat dijadikan rujukan untuk membentuk pendidikan karakter anak.

  16. A Mobile Health Data Collection System for Remote Areas to Monitor Women Participating in a Cervical Cancer Screening Campaign.

    Science.gov (United States)

    Quercia, Kelly; Tran, Phuong Lien; Jinoro, Jéromine; Herniainasolo, Joséa Lea; Viviano, Manuela; Vassilakos, Pierre; Benski, Caroline; Petignat, Patrick

    2018-04-01

    Barriers to efficient cervical cancer screening in low- and medium-income countries include the lack of systematic monitoring of the participants' data. The aim of this study was to assess the feasibility of a mobile health (m-Health) data collection system to facilitate monitoring of women participating to cervical cancer screening campaign. Women aged 30-65 years, participating in a cervical cancer screening campaign in Ambanja, Madagascar, were invited to participate in the study. Cervical Cancer Prevention System, an m-Health application, allows the registration of clinical data, while women are undergoing cervical cancer screening. All data registered in the smartphone were transmitted onto a secure, Web-based platform through the use of an Internet connection. Healthcare providers had access to the central database and could use it for the follow-up visits. Quality of data was assessed by computing the percentage of key data missing. A total of 151 women were recruited in the study. Mean age of participants was 41.8 years. The percentage of missing data for the key variables was less than 0.02%, corresponding to one woman's medical history data, which was not sent to the central database. Technical problems, including transmission of photos, human papillomavirus test results, and pelvic examination data, have subsequently been solved through a system update. The quality of the data was satisfactory and allowed monitoring of cervical cancer screening data of participants. Larger studies evaluating the efficacy of the system for the women's follow-up are needed in order to confirm its efficiency on a long-term scale.

  17. ACAPEX – Ship-Based Ice Nuclei Collections Field Campaign Report

    Energy Technology Data Exchange (ETDEWEB)

    DeMott, Paul J [Colorado State Univ., Fort Collins, CO (United States); Hill, Thomas CJ [Colorado State Univ., Fort Collins, CO (United States)

    2016-04-01

    Measurements were sought to evaluate a hypotheses that sea-spray-sourced ice-nucleating particles (INPs) are of biological origin and represent a distinctly different INP population in comparison to long-range-transported desert or urban and regional land-sourced INP, and that the layering of marine within other aerosol layers feeding orographic storms over the mountains of California and the Western United States thereby leads to common and quantifiable scenarios that influence precipitation over the region. Aerosol collections on the National Oceanic and Atmospheric Administration (NOAA) research vessel (RV) Ronald H. Brown, for subsequent processing of INP immersion freezing activation temperature spectra and composition analyses, added a valuable measurement component to the ARM Cloud Aerosol Precipitation Experiment (ACAPEX) and related CalWater2 (NOAA) studies for use in parameterizing and modeling the impacts of marine boundary layer and other aerosols on climate and radiation via aerosol indirect effects on mixed-phase clouds. Twenty-five nominally 24-hour collections were made and have been processed for immersion freezing INP number concentrations versus temperature in the mixed-phase cloud temperature regime from -10 to -27°C. The similarity of INP number concentrations compared to typical marine boundary layer values attributed to sea-spray aerosols was noted. Nevertheless, variability of INP concentrations of up to 50 times was noted at individual temperatures over the course of the study. A particular analysis possible with this data set is to examine INP budgets over oceans inside versus outside of atmospheric river conditions. These INP measurements supplemented multiple airborne INP measurements on the ARM Aerial Facility (AAF), and others on the ground during ACAPEX and CalWater2, to provide extensive spatial and temporal analyses of INP immersion freezing spectra during winter storm periods. Future analyses will use thermal sensitivity to

  18. KABA MALIN DEMAN: MENYIASATI DAMPAK DUA FALSAFAH MINANGKABAU DALAM FOLKLOR

    Directory of Open Access Journals (Sweden)

    Tienn Immerry

    2017-11-01

    Full Text Available Indonesian folktale is transmitted from one generation to the next by word of mouth. The changes from verbal to written manuscript has in fact undergone a long process. Folktale consists of cultural values of folk/ a particular group of people. Research on folklore is one way to reveal the philosophy contain in the written manuscript. Two of Minangkabau philosophies, extinction philosophy and marriage philosophy, are found in kaba Malin Deman, if imbalance occurs it will create problem in their society. Harmonization is the srategy for the imbalance and also as the function of folklore itself.

  19. Danish TV Christmas calendars: Folklore, myth and cultural history

    DEFF Research Database (Denmark)

    Agger, Gunhild

    2013-01-01

    in which this traditional genre has succeeded in renewing itself. The so-called Pyrus series, TV 2’s Christmas calendars during the mid-1990s, exhibited folklore, myth and cultural history in a combination of entertainment and information. They were succeeded by calendars such as Jul i Valhal......This article aims at characterizing the Danish Christmas calendar as a TV institution and a meeting place for the traditions of the almanac, folklore and the history of culture. Against the background of a brief outline of the history of Danish Christmas calendars, the article explores ways...

  20. American Folk Music and Folklore Recordings 1985: A Selected List.

    Science.gov (United States)

    Library of Congress, Washington, DC. American Folklife Center.

    Thirty outstanding records and tapes of traditional music and folklore which were released in 1985 are described in this illustrated booklet. All of these recordings are annotated with liner notes or accompanying booklets relating the recordings to the performers, their communities, genres, styles, or other pertinent information. The items are…

  1. An Interpretation of Two Oromo Folklore Genres Integrated to ...

    African Journals Online (AJOL)

    The purpose of this study was to analyze and interpret the meanings of two selected folklore genres namely: riddle and pastoral song portrayed in primary Oromo language student text books integrated to enhance the language skills, knowledge, attitude and cultural values of the children. Qualitative method was employed ...

  2. Dissemination of Values and Culture through the E-Folklore

    Science.gov (United States)

    Rahim, Normaliza Abd; Affendi, Nik Rafidah Nik Muhammad; Pawi, Awang Azman Awang

    2017-01-01

    This study focuses on the values and culture in the e-folklore. The objectives of the study were to identify and discuss the values in the song lyric "The Stork and the Mouse Deer." The song was taken from phone application in the compilation of the "Kingfisher stories" copyrighted by Dewan Bahasa and Pustaka. The e-folklore…

  3. Early Years Education and the Value for Money Folklore

    Science.gov (United States)

    Campbell-Barr, Verity

    2012-01-01

    This article is intended as a contribution to the debate on the role of human capital in determining value for money in early years education. The article explores how the idea that early years education offers value for money has become folklore amongst policymakers and more widely. However, drawing on both interview data and existing literature…

  4. Size-segregated compositional analysis of aerosol particles collected in the European Arctic during the ACCACIA campaign

    Directory of Open Access Journals (Sweden)

    G. Young

    2016-03-01

    Full Text Available Single-particle compositional analysis of filter samples collected on board the Facility for Airborne Atmospheric Measurements (FAAM BAe-146 aircraft is presented for six flights during the springtime Aerosol–Cloud Coupling and Climate Interactions in the Arctic (ACCACIA campaign (March–April 2013. Scanning electron microscopy was utilised to derive size-segregated particle compositions and size distributions, and these were compared to corresponding data from wing-mounted optical particle counters. Reasonable agreement between the calculated number size distributions was found. Significant variability in composition was observed, with differing external and internal mixing identified, between air mass trajectory cases based on HYbrid Single-Particle Lagrangian Integrated Trajectory (HYSPLIT analyses. Dominant particle classes were silicate-based dusts and sea salts, with particles notably rich in K and Ca detected in one case. Source regions varied from the Arctic Ocean and Greenland through to northern Russia and the European continent. Good agreement between the back trajectories was mirrored by comparable compositional trends between samples. Silicate dusts were identified in all cases, and the elemental composition of the dust was consistent for all samples except one. It is hypothesised that long-range, high-altitude transport was primarily responsible for this dust, with likely sources including the Asian arid regions.

  5. Using Social Media to Generate and Collect Primary Data: The #ShowsWorkplaceCompassion Twitter Research Campaign.

    Science.gov (United States)

    Clyne, Wendy; Pezaro, Sally; Deeny, Karen; Kneafsey, Rosie

    2018-04-23

    Compassion is a core value embedded in the concept of quality in healthcare. The need for compassion toward healthcare staff in the workplace, for their own health and well-being and also to enable staff to deliver compassionate care for patients, is increasingly understood. However, we do not currently know how healthcare staff understand and characterize compassion toward themselves as opposed to patients. The aim of this study was to use social media for the generation and collection of primary data to gain understanding of the concept of workplace compassion. Tweets that contained the hashtag #ShowsWorkplaceCompassion were collected from Twitter and analyzed. The study took place between April 21 and May 21, 2016. Participants were self-selecting users of the social media service Twitter. The study was promoted by a number of routes: the National Health Service (NHS) England website, the personal Twitter accounts of the research team, internal NHS England communications, and via social media sharing. Participants were asked to contribute their views about what activities, actions, policies, philosophies or approaches demonstrate workplace compassion in healthcare using the hashtag #ShowsWorkplaceCompassion. All tweets including the research hashtag #ShowsWorkplaceCompassion were extracted from Twitter and studied using content analysis. Data concerning the frequency, nature, origin, and location of Web-based engagement with the research campaign were collected using Bitly (Bitly, Inc, USA) and Symplur (Symplur LLC, USA) software. A total of 260 tweets were analyzed. Of the 251 statements within the tweets that were coded, 37.8% (95/251) of the statements concerned Leadership and Management aspects of workplace compassion, 29.5% (74/251) were grouped under the theme related to Values and Culture, 17.5% (44/251) of the statements related to Personalized Policies and Procedures that support workplace compassion, and 15.2% (38/251) of the statements concerned

  6. 1970 MLA Abstracts of Articles in Scholarly Journals, Volume I: General, English, American, Medieval and Neo-Latin, Celtic Literatures; and Folklore.

    Science.gov (United States)

    Fisher, John H., Comp.; Achtert, Walter S., Comp.

    The first volume of an annual series following the arrangement of the "MLA International Bibliography" includes sections on General, English, American, Medieval and Neo-Latin, Celtic literatures, and Folklore. A classified collection of 1,744 brief abstracts of journalarticles on the modern languages and literatures to be used in conjunction with…

  7. 1970 MLA International Bibliography of Books and Articles on the Modern Languages and Literatures, Volume I: General, English, American, Medieval and Neo-Latin, Celtic Literatures; and Folklore.

    Science.gov (United States)

    Meserole, Harrison T., Comp.

    Volume 1 of the four-volume, international bibliography contains over 11,140 entries referring to books, Festschriften, analyzed collections, and articles which focus on General, English, American, medieval and neo-Latin, and Celtic literatures. A section of folklore is also included. The section on general literature includes: (1) aesthetics, (2)…

  8. Folklore and Folk Songs of Chittagong: A Critical Review

    Directory of Open Access Journals (Sweden)

    Amir Mohammad Khan

    2017-04-01

    Full Text Available Folk Songs stems from Folklore are very rich in the southern region of Chittagong. In this part of the world Folk Songs play pivotal role in the lifestyle of people as a heart-touching and heavenly connection exists between human, nature and Folk Songs. Folk Songs in this area are special because we found the theme of Nature Conservation in them. We took the southern part of Chittagong (Lohagara, Satkania, Chandanaish and Patiya as our research area, selected a village namely Chunati in the systematic sampling and more than 100 people were interviewed through focus group discussion and key informant interviews. The sufficient literature review is also done. People in this area love nature a lot. Here music personnel were born from time to time who not only worked for the musical development but also created consciousness among people to love nature and save it. We discussed about the origin of Folk Songs, pattern of Folk Songs to clarify the importance of Folk Songs of Chittagong for its connection to Folklore and at the same time for promoting the idea of Nature Conservation. Of course, this part of studies deserves more attention in the field of research. Our ultimate goal should be to conserve and promote Folk Songs of Chittagong with yearlong heritage that automatically will later enrich Folklore and Nature Conservation.

  9. Cost-effectiveness of an HPV self-collection campaign in Uganda: comparing models for delivery of cervical cancer screening in a low-income setting.

    Science.gov (United States)

    Campos, Nicole G; Tsu, Vivien; Jeronimo, Jose; Njama-Meya, Denise; Mvundura, Mercy; Kim, Jane J

    2017-09-01

    With the availability of a low-cost HPV DNA test that can be administered by either a healthcare provider or a woman herself, programme planners require information on the costs and cost-effectiveness of implementing cervical cancer screening programmes in low-resource settings under different models of healthcare delivery. Using data from the START-UP demonstration project and a micro-costing approach, we estimated the health and economic impact of once-in-a-lifetime HPV self-collection campaign relative to clinic-based provider-collection of HPV specimens in Uganda. We used an individual-based Monte Carlo simulation model of the natural history of HPV and cervical cancer to estimate lifetime health and economic outcomes associated with screening with HPV DNA testing once in a lifetime (clinic-based provider-collection vs a self-collection campaign). Test performance and cost data were obtained from the START-UP demonstration project using a micro-costing approach. Model outcomes included lifetime risk of cervical cancer, total lifetime costs (in 2011 international dollars [I$]), and life expectancy. Cost-effectiveness ratios were expressed using incremental cost-effectiveness ratios (ICERs). When both strategies achieved 75% population coverage, ICERs were below Uganda's per capita GDP (self-collection: I$80 per year of life saved [YLS]; provider-collection: I$120 per YLS). When the self-collection campaign achieved coverage gains of 15-20%, it was more effective than provider-collection, and had a lower ICER unless coverage with both strategies was 50% or less. Findings were sensitive to cryotherapy compliance among screen-positive women and relative HPV test performance. The primary limitation of this analysis is that self-collection costs are based on a hypothetical campaign but are based on unit costs from Uganda. Once-in-a-lifetime screening with HPV self-collection may be very cost-effective and reduce cervical cancer risk by > 20% if coverage is high

  10. Folklore as historical and cultural legasy of the lower Volga region in the first third of the XXth century: B.S. Laschilin, A.M. Listopadov

    Directory of Open Access Journals (Sweden)

    Rodionova Olga Igorevna

    2013-11-01

    Full Text Available In the present article the question of the folklore phenomenon in the folk art of the Lower Volga Region in the first third of the 20th century is considered. In the course of research high emphasis was placed on the Cossack subject matter. The role of B.S. Laschilin and A.M. Listopadov in collecting and publishing folk art, the folklore of the Don Cossacks, is revealed. Boris Stepanovitch Laschilin’s work left a great impact in the artistic life of our region. In B.S. Laschilin’s books, that were published in Rostov-on-Don, Saratov, Stalingrad-Volgograd, contained tales, fairy tales, bylinas, legends, songs, ditties, proverbs, sayings, ancient dramas of the first Russian folk theatres, exorcisms. Boris Stepanovitch kept selecting songs and ditties, chastooshkas for Voronezh Folk Choir “Voronezh girls”, which are still in the repertoire of the Pyatnitsky Russian Folk Chorus. Folklorist and musician Alexander Mikhailovich Listopadov, who collected and studied folk songs from his youth up, and recorded them in the Don Region hamlets and Cossack villages, spent more than 50 years of his life on the research of the Don Cossack’s musical culture. Alexander Mikhailovich Listopadov’s heritage made an important contribution to the native musical folklore study. Folklore compositions is a unique source of knowledge of history, way of life, moral and other national concepts, which allows us to reconstitute a linguistic personality of a definite historical epoch.

  11. The transformation of contemporary analyses of oral folklore: Fairy tale versus fantasy

    OpenAIRE

    Otčenášek Jaroslav

    2010-01-01

    The study focuses on contemporary forms of folklore and their relationship to literary forms like Fantasy, Sci-fi, Horror and Fantasy Game. The first problem is the specification of the terms and the classification of the internal structure of these terms. A typical structure of contemporary oral folklore, such as urban legends, is a combination of classical forms of folklore (subject matter from fairy tales, anecdotes etc.) and the influence of films, television and books. This contami...

  12. Perceptions of frontline staff regarding data collection methodologies used during the 2009 A H1N1 influenza immunization campaign in Canada

    Directory of Open Access Journals (Sweden)

    Bettinger Julie A

    2010-12-01

    Full Text Available Abstract Background During the 2009 H1N1 immunization campaign, electronic and hybrid (comprising both electronic and paper components systems were employed to collect client-level vaccination data in clinics across Canada. Because different systems were used across the country, the 2009 immunization campaign offered an opportunity to study the usability of the various data collection methods. Methods A convenience sample of clinic staff working in public health agencies and hospitals in 9 provinces/territories across Canada completed a questionnaire in which they indicated their level of agreement with seven statements regarding the usability of the data collection system employed at their vaccination clinic. Questions included overall ease of use, effectiveness of the method utilized, efficiency at completing tasks, comfort using the method, ability to recover from mistakes, ease of learning the method and overall satisfaction with the method. A 5-point Likert-type scale was used to measure responses. Results Most respondents (96% were employed in sites run by public health. Respondents included 186 nurses and 114 administrative staff, among whom 90% and 47%, respectively, used a paper-based method for data collection. Approximately half the respondents had a year or less of experience with immunization-related tasks during seasonal influenza campaigns. Over 90% of all frontline staff found their data collection method easy to use, perceived it to be effective in helping them complete their tasks, felt quick and comfortable using the method, and found the method easy to learn, regardless of whether a hybrid or electronic system was used. Conclusions This study demonstrates that there may be a greater willingness of frontline immunization staff to adapt to new technologies than previously perceived by decision-makers. The public health community should recognize that usability may not be a barrier to implementing electronic methods for

  13. Political Campaigns

    OpenAIRE

    Lilleker, Darren

    2017-01-01

    Political campaigns are orchestrated attempts by political organizations to garner public support through persuasive communication in order to influence public policy in their favor. This broad definition encapsulates all forms of campaigns from those of neighborhood organizations seeking to influence local politicians to the campaigns of political parties and candidates who seek election to office in order to shape policy themselves. In pluralist democracies, campaigns are crucial for repres...

  14. The Concept of Love in Lithuanian Folklore and Mythology

    Directory of Open Access Journals (Sweden)

    Doc dr. Daiva Šeškauskaitė

    2013-06-01

    Full Text Available Love is a reserved feeling, meaning amiability and complete internecine understanding. The concept of love has always been important for human world outlook and attitude. Love can have different meaning and expression – for some people it is a nice, warm feeling, a way of action and behaviour, for others it is nothing more than a sexual attraction. As there are different perceptions of love, there also exist few common love manifestations: love can be maternal, childish, juvenile, sexual. Love can also be felt for a home land, own nation, home. Naturally love can be expressed through the particular rituals, symbols and signs. Folk songs introduce four main lover characteristics: beauty, sweetness, kindness and boon. The later feature means that a girl/ boy is supposed to be well-set, to be pleasant and comfortable to touch which is very important when choosing a wife or a husband. Love in folklore is expressed through the common metaphorical and allegorical symbols, it doesn‘t sound as explicit word – more like a metaphor or epithet. Love in folklore can be perceived and felt very differently. Love like an action – love like... special person, essential possession. Prime personal characteristics, such as kindness, tenderness, humility, are the ones to light the love fire as well as beauty, artfulness, eloquence also help. Love is supposed to lead to the sacred sacrament of marriage. Love, if real, is a serious subject. Love is worth dying for. Strong love leads to self-sacrifice. Fairy tales satirize infidelity stressing that love is right only between a wife and a husband while other options are considered as inglorious and wrong. Love, as an incest, is also common in our folklore.

  15. THE STRUCTURE OF POEM IN TALE KERINCI FOLKLORE

    Directory of Open Access Journals (Sweden)

    - Nazurty

    2015-06-01

    Full Text Available Tale is the folklore in the form of poem that is sung. This study aims to gain in-depth understanding of the structure of Tale poem in the release of the Kerinci pilgrims. This qualitative study employed content analysis as the method with a structural approach. This study discussed the structure of the Tale poem. The results of the study are Tale poem consists of sampiran phrase, the rhyme/ sound phrase, and content. It composed by ten lines to twenty lines. It has ab ab rhyme according to the sound phrase flanking each line. The sound expression serves as rhyme and rhythm former.

  16. Folklore Traditions in Contemporary Everyday Life: Between Continuity and (Re)construction (based on two examples from the Czech Republic)

    Czech Academy of Sciences Publication Activity Database

    Uhlíková, Lucie; Pavlicová, M.

    2014-01-01

    Roč. 62, č. 2 (2014), s. 163-181 ISSN 1335-1303 Institutional support: RVO:68378076 Keywords : folklore * folklorism * ethno-cultural tradition * social construction * everyday life * the Czech Republic Subject RIV: AC - Archeology, Anthropology, Ethnology

  17. The Nearly Forgotten Malay Folklore: Shall We Start with the Software?

    Science.gov (United States)

    Abd Rahim, Normaliza

    2014-01-01

    The study focuses on the nearly forgotten Malay folklore in Malaysia. The objectives of the study were to identify and discuss the types of Malay folklore among primary school learners. The samples of the study were 100 male and female students at schools in Selangor. The samples were picked at random from several schools and they were given…

  18. An Evaluation of Folklore Events in Serbia in Terms of Tourism

    Directory of Open Access Journals (Sweden)

    Željko Bjeljac

    2016-02-01

    Full Text Available In Serbia there are many traditional events based on tradition, folklore, old customs and traditional crafts and trades. Folklore events are the oldest elements in the development of tourism and provide a sufficient motive for tourist visits. On the basis of their program content, these events can be divided into folklore and folk music festivals, festivals of folk customs, and children’s folklore festivals. This paper offers a categorization of folklore events according to economic and geographic criteria; particular attention has been given to events that already are, or have great potential for becoming, a major attraction of the tourist destination in question and can thus contribute to a faster and higher-quality development of tourism.

  19. Tula song folklore: genre-stylistic and dialectic peculiarities

    Directory of Open Access Journals (Sweden)

    Krasovskaya Nelli Alexandrovna

    2016-06-01

    Full Text Available The article analyzes the works of Tula folklore recorded in the western part of the Tula region, in terms of genre, stylistic and linguistic features. The relevance of the study is related to the fact that Tula folk songs has not been studied, linguistic features of the works are not subjected to serious analysis. The article describes the features of the genre of songs recorded in Belevsky district of Tula region, including the ancient fortunetelling chants, wedding ceremony songs, romantic ballads etc., it is cited numerous examples in the lyrics that reflect the dialectal features of the phonetic, grammatical, lexical levels. According to the authors, a modern folk song genre retains its diversity and is a kind of storeroom containing priceless linguistic wealth. The analysis allows to draw conclusions about the presence and well-preserved in the recorded music of South Russian dialect phonetic and grammatical features. So far, there is no established typology of Tula dialects, therefore, according to the authors, the fixation of folklore in the territories bordering on Tula dialects, is very important and interesting for further descriptive and comparative work on identifying the eastern and south-south-west differences in Tula dialects.

  20. Rileggendo “Folklore e profitto”. Patrimoni immateriali, mercati, turismo

    Directory of Open Access Journals (Sweden)

    Letizia Bindi

    2014-04-01

    Full Text Available Starting from the anticipatory notes of Luigi M. Lombardi Satriani’s Folklore e profitto [1973], the paper seeks to critically articulate the interesting relation between cultural heritage, capitalistic market and mass media, updating the analysis, also, to the most recent forms of the use of media in promoting and valorizing such traditions. What emerges is a twist of cultural heritage toward consumerism that imposes to anthropologists and cultural heritage scholars new challenges and questions and a late-modern rethinking of critical categories as commodification, alienation and fetishization. A central question, finally, arises about who and what should be today the social actors asked to decide about these processes of cultural manipulation in the new post-industrial and globalized scenario, characterized, inter alia, from a generalized economic crisis. 

  1. Campaigns Matter

    DEFF Research Database (Denmark)

    Hansen, Kasper Møller; Pedersen, Rasmus Tue

    2014-01-01

    and the external efficacy increase over the course of the campaign, with gains found across different demographic groups, particularly narrowing the gaps in internal efficacy. The news media play a crucial role, as increased knowledge and efficacy are partly driven by media use, although tabloids actually decrease...... external efficacy. The findings suggest that positive campaign effects are universal across various media and party systems.......Election campaigns are more than simple competitions for votes; they also represent an opportunity for voters to become politically knowledgeable and engaged. Using a large-scale web panel (n≈5,000), we track the development of political knowledge, internal efficacy and external efficacy among...

  2. Of Mermaids and Changelings: Human Rights, Folklore and Contemporary Irish Language Poetry

    Directory of Open Access Journals (Sweden)

    Rióna Ní Fhrighil

    2017-10-01

    Full Text Available This article investigates the intersection of human rights discourse, Irish folklore and contemporary Irish-language poetry. The author contends that contemporary Irish-language poets Louis de Paor and Nuala Ní Dhomhnaill exploit the multi-faceted nature of international folklore motifs, along with their local variants, to represent human rights violations in their poetry. Focusing specifically on the motif of the changeling in De Paor’s poetry and on the motif of the mermaid in Ní Dhomhnaill’s, the author traces how folklore material is reimagined in ways that eschew uncomplicated transnational solidarity but which engender empathetic settlement.

  3. Evaluation of AirMSPI photopolarimetric retrievals of smoke properties with in-situ observations collected during the ImPACT-PM field campaign

    Science.gov (United States)

    Kalashnikova, O. V.; Garay, M. J.; Xu, F.; Seidel, F.; Diner, D. J.; Seinfeld, J.; Bates, K. H.; Kong, W.; Kenseth, C.; Cappa, C. D.

    2017-12-01

    We introduce and evaluate an approach for obtaining closure between in situ and polarimetric remote sensing observations of smoke properties obtained during the collocated CIRPAS Twin Otter and ER-2 aircraft measurements of the Lebec fire event on July 8, 2016. We investigate the utility of multi-angle, spectropolarimetric remote sensing imagery to evaluate the relative contribution of organics, non-organic and black carbon particles to smoke particulate composition. The remote sensing data were collected during the Imaging Polarimetric and Characterization of Tropospheric Particular Matter (ImPACT-PM) field campaign by the Airborne Multiangle SpectroPolarimetric Imager (AirMSPI), which flew on NASA's high-altitude ER-2 aircraft. The ImPACT-PM field campaign was a joint JPL/Caltech effort to combine measurements from the Terra Multi-angle Imaging SpectroRadiometer (MISR), AirMSPI, in situ airborne measurements, and a chemical transport model to validate remote sensing retrievals of different types of airborne particulate matter with a particular emphasis on carbonaceous aerosols. The in-situ aerosol data were collected with a suite of Caltech instruments on board the CIRPAS Twin Otter aircraft and included the Aerosol Mass Spectrometer (AMS), the Differential Mobility Analyzer (DMA), and the Single Particle Soot Photometer (SP-2). The CIRPAS Twin Otter aircraft was also equipped with the Particle Soot Absorption Photometer (PSAP), nephelometer, a particle counter, and meteorological sensors. We found that the multi-angle polarimetric observations are capable of fire particulate emission monitoring by particle type as inferred from the in-situ airborne measurements. Modeling of retrieval sensitivities show that the characterization of black carbon is the most challenging. The work aims at evaluating multi-angle, spectropolarimetric capabilities for particulate matter characterization in support of the Multi-Angle Imager for Aerosols (MAIA) satellite investigation

  4. "Haunting experiences: Ghosts in contemporary folklore," by Diane E. Goldstein et al.

    Directory of Open Access Journals (Sweden)

    Linda Levitt

    2010-03-01

    Full Text Available Diane E. Goldstein, Sylvia Ann Grider, and Jeannie Banks Thomas. Haunting experiences: Ghosts in contemporary folklore. Logan: Utah State University Press, 2007, paperback, $24.95 (272p ISBN 978-0-87421-636-3.

  5. Folklore anecdote between memorata and fabulata: Field research of Serbs in Medina (Hungary

    Directory of Open Access Journals (Sweden)

    Ilić Marija

    2007-01-01

    Full Text Available This work is based on folklore material, which was gathered during ethno linguistic field research of Serbian traditional lexicon and spiritual culture in Medina village in Hungary in 2002. Folklore material is composed of the sayings by the informer Sava Sokic and primarily can be defined as a series of comical narrations. If we look upon these narrations as a genre of oral speech and within context of ethno linguistic interview, we can notice a complex structure of this oral genre. That is, this genre functions as a memorat with typical beginnings and met textual comments. On the other hand, it respects almost all genre norms, which are characteristic for folklore anecdote. Therefore, comic narrations of Save Sokic, and that are valid also for folklore anecdote in general, can be classified as borderline genre - between memorata and fabulata.

  6. Television campaign.

    Science.gov (United States)

    2006-01-01

    Virginia Hospital Center embarked on a branding effort in hopes of raising customer awareness of the hospital's state-of-the-art technologies in advanced medical care. The campaign launched a new phase of TV spots that highlight the facility's advanced services, such as the computed tomography angiogram, the argon plasma coagulator, and heart valve replacement surgery.

  7. Pendayagunaan Folklor Sebagai Sumber Ekonomi Kreatif Di Daerah Tujuan Wisata Bali

    Directory of Open Access Journals (Sweden)

    I Nyoman Suarka

    2014-06-01

    Full Text Available Tourism practitioners in Bali commonly do not have an adequate understanding of the local culture so that the service given to tourists is less optimal. Therefore, efforts for delving into the original culture are necessary through a scientific research as a source for an information material and appreciation in developing the cultural outlooks of tourism practitioners in Bali. This research aims to delve into, preserve and develop folklores having potentials of high culture as a source of creative economy.This is a qualitative research with a morphology-ethnographic approach which attempts to describe the narrative elements of folklores as a unified whole by considering its history in the community and its supporting culture. That is, besides looking at the lore aspect through the analysis of a folklore structure, it also considers its folk aspect through the analysis of its function and significance. Furthermore, this research focuses on the opportunity for the utilization of folklores as a source of creative economy in addition to strengthening the local wisdom and preventing cultural pollution resulting from the negative aspects of tourism and globalization. Tourism practitioners in Bali commonly do not have an adequate understanding of the local culture so that the service given to tourists is less optimal. Therefore, efforts for delving into the original culture are necessary through a scientific research as a source for an information material and appreciation in developing the cultural outlooks of tourism practitioners in Bali. This research aims to delve into, preserve and develop folklores having potentials of high culture as a source of creative economy.This is a qualitative research with a morphology-­‐ethnographic approach which attempts to describe the narrative elements of folklores as a unified whole by considering its history in the community and its supporting culture. That is, besides looking at the lore aspect through the

  8. Ande-Ande Lumut: Adaptasi Folklor ke Teater Epik Brecht

    Directory of Open Access Journals (Sweden)

    Philipus Nugroho Hari Wibowo

    2013-11-01

    and Japan. The adaptation theory is developing well; everything can be used as an adaptation object, poems, novels, dramas, paintings, dances, and video games. Kemuning is performed by the performing concept of Brecht’s epic theater. However, this is an effort to fi nd out the new form of reading in Ande-Ande Lumut story. The epic theater against one of the main elements in Aristotle’s drama that has been developed by Stanislavsky’s method; there should be an empathy in every aspect of performance. According to Brecht, this process has caused an effect which should be avoided because it brings audience’s passive attitude. Therefore, he tried to make a theory of destroying the illusion, of interrupting method, and of controlling emotion. Brecht’s identical works focus on the social themes, especially on the themes that show the poor people who are suffering from the authority’s policy. The common problems between the master and its worker are refl ected on hisstory. The Kemuning performance has tried to show the prostitutes’ life that is closed to any negative things. In fact, they are still being needed by the society. Unfortunately, sometimes they become the source of scapegoats to any troubles and are always blamed to. Implicitly, this performance is aimed to fi ght for the prostitutes’ life. The audience is invited to see the other points of view about their life that are often regarded as negative by the people. Moreover, Brecht said that a good and demanded theater in this modern era is a theater that can arouse the audience’s critical thinking activities. Therefore, this performance is supposed to be able to motivate the arts lovers in producing a critical analysis to any social awareness and in creating a new movement to any signifi cant changes in society. Keywords: Folklore, Ande-Ande Lumut, Adaptation, and Brecht’ Epic Theater

  9. Metals and metalloids in precipitation collected during CHINARE campaign from Shanghai, China, to Zhongshan Station, Antarctica: Spatial variability and source identification

    Science.gov (United States)

    Shi, G.; Teng, J.; Ma, H.; Li, Y.; Sun, B.

    2015-06-01

    Metals and metalloids in continental precipitation have been widely observed, but the data over open oceans are still very limited. Investigation of metals and metalloids in marine precipitation is of great significance to understand global transport of these elements in the atmosphere and their input fluxes to the oceans. So shipboard sampling of precipitation was conducted during a Chinese National Antarctic Research Expedition campaign from Shanghai, China, to Zhongshan Station, East Antarctica, and 22 samples (including 17 rainfall and 5 snowfall events) were collected and analyzed for concentrations of Pb, Ni, Cr, Cu, Co, Hg, As, Cd, Sb, Se, Zn, Mn, and Ti. Results show that concentrations of both metals and metalloids vary considerably along the cruise, with higher concentrations at coastal sites and lower values on the south Indian Ocean. Although only soluble fractions were determined for elements, concentrations in this study are generally comparable to the reported values of marine rain. Enrichment factor analysis shows that most of metals and metalloids are enriched versus crustal sources, even in the samples collected from remote south Indian Ocean. In addition, metals and metalloids in precipitation are also very enriched above sea-salt abundance, indicating that impacts of sea-salt aerosols on their concentrations are negligible. Main sources of metals and metalloids were explored with the aid of multivariate statistical analyses. The results show that human emissions have far-reaching distribution, which may exert an important influence on the solubility of elements in precipitation. This investigation provides valuable information on spatial variation and possible sources of trace elements in precipitation over the open oceans corresponding to understudied region.

  10. Using routinely collected data to evaluate a leaflet campaign to increase the presentation of people with memory problems to general practice: a locality based controlled study

    Directory of Open Access Journals (Sweden)

    Tom Chan

    2010-09-01

    Conclusions During a leaflet campaign the recording and management ofmemory problems increased. However, there was greater improvement in the control locality. This study demonstrates the importance of including a control group and the strengths of routine primary care data.

  11. Radhealth campaign

    International Nuclear Information System (INIS)

    Webb, Tony.

    1985-01-01

    The report by the National Radiological Protection Board in the Medical Research Council's study of some of the UKAEA workers is criticized. It is argued that the cancer risk estimates of the International Commission on Radiological Protection are seriously wrong, and that as they are used as a basis for radiation protection standards in the UK, these standards now need revising. The subject is discussed under the headings: broad-based campaign; all radiation is a hazard; building networks (of scientific and medical expertise). (U.K.)

  12. Folklore motives in the early compositions of Nikola Borota - Radovan

    Directory of Open Access Journals (Sweden)

    Jovanović Jelena

    2014-01-01

    Full Text Available The creative work of Nikola Borota - Radovan (musician, composer, lyricist, arranger and record producer, based in New Zealand - formerly from Yugoslavia held a specific place in development of world music (polygenre in his native homeland in the early 1970s. This study focuses on his creative principles, applied to works published between the years 1970 and 1975 (while the role of these works in social, cultural and political context of the time and place will be elaborated in another study, see Jovanović 2014. The platform established to present this unique musical approach authenticaly was called kamen na kamen (a studio and stage outfit that has included number of collaborations over many years. Based on the musical models and aethetics of the folk revival and created under influence of The Beatles’, in adition to many other popular music production directions of the era, Borota’s works reveal significant musical, performance and production qualities, innovative expression and musical solutions, that need to be percieved from the contemporary (ethnomusicological point of view. Despite the fact that many prominent creative Yugoslav musicians of the time also worked within a similar framework I would argue that Mr. Borota’s creative outcome was signifficantly different from other Yugoslav popular music creative efforts. This is particularly noticeable in the author’s unique treatment of South-European and other folklore motives, which is the main topic of this study. Folk (ethnic idioms exploited by Mr. Borota in his compositions originate from the rural traditions of western Dinaric regions. This is especially true for the rhythmic formations of deaf or silent dance; for the semi-urban and urban tradition of the Balkans and the Mediterranean; Middle European traditions; traditions from non-European peoples; elements of Italian Renaissance; and international (mostly Anglo-American musical models. Compositions are analysed partly in

  13. New approaches for development, analyzing and security of multimedia archive of folklore objects

    Directory of Open Access Journals (Sweden)

    Galina Bogdanova

    2008-07-01

    Full Text Available We present new approaches used in development of the demo version of a WEB based client/server system that contains an archival fund with folklore materials of the Folklore Institute at Bulgarian Academy of Sciences (BAS. Some new methods for image and text securing to embed watermarks in system data are presented. A digital watermark is a visible or perfectly invisible, identification code that is permanently embedded in the data and remains present within the data after any decryption process. We have also developed improved tools and algorithms for analyzing of the database too.

  14. Russian Folklore as a Reflection of National Character in the Work of Boris Vysheslavtzev

    Directory of Open Access Journals (Sweden)

    Alex L. Nalepin

    2016-09-01

    Full Text Available The essay is focused on the spiritual crisis of Russian culture at the beginning of the 20th Century and on the search of philosophical alternatives to overcome the crisis within the framework of Russian philosophical thought. In particular, it highlights the work of Boris P. Vysheslavtzev, a major thinker among Russian immigrants and his studies in Russian folklore seen as reflection of Russian national character. The essay for the first time introduces new data concerning the specificity of the choice that was highly important for Russian literature and culture as it was for Russian folklore studies.

  15. Folklore Music on Romanian TV. From State Socialist Television to Private Channels

    Directory of Open Access Journals (Sweden)

    Alexandra Urdea

    2014-06-01

    Full Text Available Music genres rooted in folklore have often been interpreted as ideological manoeuvres to forge a sense of national identity (Gordy, Mihailescu, Baker, Cash. This article explores formalized folklore performances of muzică populară as forms ‘media rituals’ (Couldry, and focuses on the role that television has played in establishing the genre as we know it today. It analyses the link between muzică populară as rooted in mass participation activities during communism, and ‘media rituals’ as framed on television (Couldry, indiscriminately and democratically involving the entire population that it addresses (and is available beyond that.

  16. Folklore and the Internet: The Challenge of an Ephemeral Landscape1

    Directory of Open Access Journals (Sweden)

    Trevor J. Blank

    2018-05-01

    Full Text Available Through the lens of memetic folk humor, this essay examines the slippery, ephemeral nature of hybridized forms of contemporary digital folklore. In doing so, it is argued that scholars should not be distracted by the breakneck speed in which expressive materials proliferate and then dissipate but should instead focus on the overarching ways that popular culture and current news events infiltrate digital folk culture in the formation of individuals' cultural inventories. The process of transmission and variation that shapes the resulting hybridized folklore requires greater scrutiny and contextualization.

  17. Organizational Campaigning

    DEFF Research Database (Denmark)

    Hertel, Frederik

    2015-01-01

    This conference paper will explore the difference between communicating changes and changing communication. Based on a case study in which a manager applies two quite different approaches to organizational communication in order to change the organization he is leading. The first and failing...... approach will in be named: organizational campaigning and means (e.g. Kotter, 2012, p. 9 and Clegg, Kornberger & Pitsis, 2009) that the manager takes control with communication and communication cannels in order to ensure successful organizational changes. Since the changes were not succeeding the approach...... is replaced with a new approach which will be named organizing communication. During the case analysis we will see that this change in approach not only change the managers perception of communication but also his perception of the organization he is leading....

  18. “Stories Like the Light of Stars”: Folklore and Narrative Strategies in the Fiction of Éilís Ní Dhuibhne

    Directory of Open Access Journals (Sweden)

    Giovanna Tallone

    2017-10-01

    Full Text Available Besides being one of Ireland’s best-known and eminent writers, Éilís Ní Dhuibhne is also a professional and recognised folklorist and researcher, whose work covers a diversity of topics and subjects, mostly in the area of the tradition of oral storytelling and urban folklore. Her background in folklore has a relevant impact on her fiction, which is marked by reinvention of folklore patterns and juxtaposition of ancient stories and their contemporary counterpart. The purpose of his essay is to shed light on the impact of folklore and folklore projects on the fiction of Éilís Ní Dhuibhne in terms of in allusions, contents, discourse organization and narrative strategies. The tight link between folklore and storytelling in her writing is analysed taking into account her short stories vis-à-vis her academic work in folklore, focussing on Ní Dhuibhne’s awareness of the continuity of traditional narrative in time.

  19. Language and folklore in Hamid Mosaddeq’s poem

    Directory of Open Access Journals (Sweden)

    IRAN

    2016-02-01

    Full Text Available Abstract"Standard language", "sub-standard language" and "meta-standard language" are the language types of many varieties. Use of sub- standard language in making poetry, known as “stylistic deviation”, is one of the ways of highlighting poetic language. More attention to this technique of language in the contemporary period was paid by Nima. Nima believed that all words have the potentiality to enter the realm of poetry. No word is essentially poetic or non-poetic, but the way of using words by the poet determines its poetic value.Hamid Mossadegh by the use of sub-standard language elements, in addition to increasing the richness of his poems, made them closer to the mind, language and life of people. Folkloric elements of Mosaddeq’s poems were divided into seven groups: 1 Slang words, 2 common and spoken vocabulary 3 Irony and Proverbs 4 Tlfzhay popular 5 allusion to folk tales 6 folk beliefs and customs 7 local vocabulary.Slang words in poems Mosaddeq in the "verb" and "noun" have been examined. Many folk verbs such as "Shangidan" and "gap zadan (to chat" in Mosaddeq’s poems have been applied. Some of folk verbs in his poems are in such a way that at first, one could not understand the point. These verbs have several meanings that one or more specific meanings are slang, like verb "gereftan (to get" that means "to grow the root of the plant" has slang sense.There is an abundance application of folk nouns in Mosaddeq’s poem. Some of the nouns used in Mosaddeq’s poem, considering their figurative meanings, can be investigated in the folk nouns group, like "foot" in the figurative sense of "will"."Colloquial and current words are of the most frequent elements of folk words in the poetry of Mosaddeq. These words in the category of "nouns" and "verbs" could be analyzed. Lexical verbs such as "to hip" and "Perfume of Moskow" are of this kind. "Irony and Proverbs" are the other folk elements of the poetry of Mosaddeq. "till eye can see

  20. Field Campaign Guidelines

    Energy Technology Data Exchange (ETDEWEB)

    Voyles, J. W. [DOE ARM Climate Research Facility, Washington, DC (United States); Chapman, L. A. [DOE ARM Climate Research Facility, Washington, DC (United States)

    2015-12-01

    This document establishes a common set of guidelines for the Atmospheric Radiation Measurement (ARM) Climate Research Facility for planning, executing, and closing out field campaigns. The steps that guide individual field campaigns are described in the Field Campaign Tracking System and are specifically tailored to meet the scope of each field campaign.

  1. Human attitudes towards herpetofauna: The influence of folklore and negative values on the conservation of amphibians and reptiles in Portugal

    Science.gov (United States)

    2012-01-01

    Background Human values and folklore of wildlife strongly influence the effectiveness of conservation efforts. These values and folklore may also vary with certain demographic characteristics such as gender, age, or education. Reptiles and amphibians are among the least appreciated of vertebrates and are victims of many negative values and wrong ideas resulting from the direct interpretation of folklore. We try to demonstrate how these values and folklore can affect the way people relate to them and also the possible conservation impacts on these animals. Methods A questionnaire survey distributed to 514 people in the district of Évora, Portugal, was used to obtain data regarding the hypothesis that the existence of wrong ideas and negative values contributes to the phenomenon of human-associated persecution of these animals. A structural equation model was specified in order to confirm the hypothesis about the possible relationships between the presence of perceptions and negative values about amphibians and reptiles and persecution and anti-conservation attitudes. Sociodemographic variables were also added. Results The results of the model suggest that the presence of folklore and negative values clearly predicts persecution and anti-conservation attitudes towards amphibians and reptiles. Also, the existence of folklore varies sociodemographically, but negative values concerning these animals are widespread in the population. Conclusions With the use of structural equation models, this work is a contribution to the study of how certain ideas and values can directly influence human attitudes towards herpetofauna and how they can be a serious conservation issue. PMID:22316318

  2. Human attitudes towards herpetofauna: the influence of folklore and negative values on the conservation of amphibians and reptiles in Portugal.

    Science.gov (United States)

    Ceríaco, Luis Mp

    2012-02-08

    Human values and folklore of wildlife strongly influence the effectiveness of conservation efforts. These values and folklore may also vary with certain demographic characteristics such as gender, age, or education. Reptiles and amphibians are among the least appreciated of vertebrates and are victims of many negative values and wrong ideas resulting from the direct interpretation of folklore. We try to demonstrate how these values and folklore can affect the way people relate to them and also the possible conservation impacts on these animals. A questionnaire survey distributed to 514 people in the district of Évora, Portugal, was used to obtain data regarding the hypothesis that the existence of wrong ideas and negative values contributes to the phenomenon of human-associated persecution of these animals. A structural equation model was specified in order to confirm the hypothesis about the possible relationships between the presence of perceptions and negative values about amphibians and reptiles and persecution and anti-conservation attitudes. Sociodemographic variables were also added. The results of the model suggest that the presence of folklore and negative values clearly predicts persecution and anti-conservation attitudes towards amphibians and reptiles. Also, the existence of folklore varies sociodemographically, but negative values concerning these animals are widespread in the population. With the use of structural equation models, this work is a contribution to the study of how certain ideas and values can directly influence human attitudes towards herpetofauna and how they can be a serious conservation issue.

  3. Charles Dicken’s Use of Folklore: A Study of Elements in Bleak House

    Science.gov (United States)

    1981-04-21

    asserts the association between death and blackness by misquoting Shakespeare ; in Hamlet Shakespeare refers to the "fell sergeant, Death," ~66 and Dickens...2t464. One can find many allusions to works by Shakespeare in Dickens’s novels. The relevance of Shakespeare as a source is a field that awaits extensive... Shakespeare Land (London: Mitchell Hughes and Clarke, 1929), p.41. 3Cora Linn Daniels, ed. Encyclopedia of Superstitions, Folklore and the Occult Sciences of

  4. Mergelės Marijos ir akmens sąsajos lietuvių folklore

    OpenAIRE

    Kairaitytė, Aušra

    2008-01-01

    The object of this article is the relation between stone and the Blest Virgin Mary. The aim is to define the functions of stone in narratives about the Mother of God in the Lithuanian folklore, revealing the place of stone during the advent of Mary and finding parallels in the tradition of different Catholic countries. The aim is achieved by applying text analysis and comparative methods. Lithuanian folk stories tell us about growing or walking stones. [...] The other group consists of storie...

  5. The development of folklore, arts and crafts in ukrainian ethnic minorities: trends (1990 – 2000-s)

    OpenAIRE

    V. M. Pekarchuk

    2014-01-01

    On the basis of represented wide palette of historical facts, analytic works, scientific documents it is made an attempt to reproduce the place and role of folklore, arts and crafts of Ukrainian ethnic minority cultures within 1990 ­ 2000 ­ ies. The importance of the designated problem is caused, first of all, the need to have a clear understanding of the mechanism of the decision problem of an independent state of interethnic relations. It was found that during the study years in Ukraine,...

  6. Differences in motor abilities between dancers in professional and amateur folklore ansambles

    Directory of Open Access Journals (Sweden)

    Kocić Jadranka

    2014-01-01

    Full Text Available Differences in motor abilities between dancers in Serbinan professional folklore ansamble for dance and sing 'Kolo' in Belgrade and amateur folklore ansambles from coulture-arts society 'Vila' and 'Sonja Marinković' from Novi Sad had been tested on sample of 47 members. Motor area was examined by Provincial Governement Institute tests for Sport in Novi sad, and it was received 9 variables: single movement speed, explosivity below extremities (legs, endurance in jumping, absolutely strength backs' flexor muscule, relatively strength backs' flexor muscule, absolutely strength backs' extensor muscule, relatively strength backs' extensor muscule, absolutely strength backs' flexor muscule, relatively strength backs' flexor muscule. Relatively values obtained from absolutely values results using mathemathics. To determine differences between folklore dancers in whole variable system, it was used multivariante analysis variance (MANOVA. It was determined differences between sexes in motor abilities. Data was obtained by statistic packet SPSS 10.0. The aim was to find significant differences in nine mentioned variables between professional and amateur dancers and between sexes. Received results showed that there was not significant differences between professional and amateur dancers. Between sexes it was significant differences in man benefit, except one variable single movement speed. The conclusion is that for better, statisticaly significant results, professional dancers should enlarge contents and expend training intensity.

  7. FOLKLORE STUDIES AND NATIONALISM IN TURKEY ABSTRACT TÜRKİYE’DE FOLKLOR ÇALIŞMALARI VE MİLLİYETÇİLİK

    Directory of Open Access Journals (Sweden)

    İlhan BAŞGÖZ

    2011-09-01

    Full Text Available Interest in folklore began in Turkey in the second half of the nineteenth century when the need was felt to forge a national language which could be understood by the majority. The Tanzimat reforms, which were introduced in 1839, inaugurated a functional change in Ottoman literature. A new generation of writers who were in contact with the West, especially France, and admired the economic, social, and educational institutions of Europe, soon realized that literature played an important role in the development of these institutions. To create a literature using the language of "common people," which was pure Turkish and unspoiled by foreign influences, made the Tanzimat writers interested in folklore and folk literature. Many other poets, novelists, play- wrights, and the intellectuals joined the movement between 1860 and 1900. The emergence of Turkish nationalism marked a new era in the attitude of intellectuals toward folklore and it was Boratav who introduced folklore to Turkey as an independent, scientific discipline. He enlarged the scope of folklore teaching and research to include verbal and nonverbal tradition. Türkiye’de folklora olan ilk ilgi, on dokuzuncu yüzyılın ikinci yarısında halkın çoğunluğu tarafından anlaşılabilecek bir milli dilin oluşturulması ihtiyacı hissedildiğinde başladı. 1839’da ilan edilen Tanzimat reformları Osmanlı edebiyatında fonksiyonel bir değişimi başlattı. Özellikle Fransa başta olmak üzere, Batı ile sıkı ilişkiler içerisinde olan ve Avrupa’nın ekonomik, sosyal ve eğitim kurumlarını arzu eden, örnek alan yeni nesil Osmanlı yazarları, çok geçmeden bu kurumların gelişmesinde edebiyatın önemli bir rol oynadığını fark ettiler. Yabancı etkilerle kirletilmemiş, saf Türkçe olan halkın dilini kullanarak bir edebiyat yaratmak için Tanzimat yazarları, halk bilimi ve halk edebiyatı ile ilgilendiler. Pek çok şair, romancı, oyun yazarı ve entellekt

  8. IMAGE OF »THE TURK« IN SLOVENE FOLKLORE

    OpenAIRE

    Anja Mlakar

    2015-01-01

    Legends about the time of the Turkish raids form an important and substantial part of the Slovene oral traditions. A closer examination of their content reveals a mixture of mythologized historical events from the time of the Turkish raids that are preserved in the Slovene collective memory (thou influenced by different ideological agendas), elements that are in their core mythological and use the time of the Turkish raids more or less as a chronological frame, and elements that ex-press the ...

  9. Collision Repair Campaign

    Science.gov (United States)

    The Collision Repair Campaign targets meaningful risk reduction in the Collision Repair source category to reduce air toxic emissions in their communities. The Campaign also helps shops to work towards early compliance with the Auto Body Rule.

  10. The "Know Stroke" Campaign

    Science.gov (United States)

    ... Issue Past Issues Special Section The "Know Stroke" Campaign Past Issues / Summer 2007 Table of Contents For ... Javascript on. NINDS is conducting a public awareness campaign across the United States to educate people about ...

  11. PERBANDINGAN IMPLEMENTASI ADVERTISING CAMPAIGN

    OpenAIRE

    Francisca Hanna , Febrianti

    2013-01-01

    Advertising campaign merupakan serangkaian bentuk iklan melalui berbagai media dan berpusat pada satu tema dalam satu waktu. Tujuan utama advertising campaign adalah menyampaikan pesan dalam suatu tema yang diluncurkan kepada masyarakat sehingga tema tersebut menjadi ciri khas produk. Peluncuran tema campaign oleh Coca Cola dan Pepsi yang merupakan rival dalam kategori beverage merupakan obyek dari penelitian ini. Kesuksesan sebuah tema advertising campaign dilihat dengan menggunakan paramet...

  12. The Sprite 2003 Campaign

    DEFF Research Database (Denmark)

    Neubert, T.; Laursen, S.; Rasmussen, I. L.

    2003-01-01

    During the northern hemisphere summer of 2003, from July 18 to September 18, a sprite observation campaign was conducted with measurements from Southern Europe, coordinated with measurements from the magnetically conjugate region in South Africa. The goal of the campaign was to investigate...... emissions. The presentation will give an overview of the campaign, the meteorological conditions, and present some first results....

  13. Radon campaigns. Status report 2008

    International Nuclear Information System (INIS)

    Arvela, H.; Valmari, T.; Reisbacka, H.; Niemelae, H.; Oinas, T.; Maekelaeinen, I.; Laitinen-Sorvari, R.

    2008-12-01

    Radon campaigns aim at activating citizens to make indoor radon measurements and remediation as well as increasing the common awareness of indoor radon questions. Indoor radon increases the risk of lung cancer. Through radon campaigns Radiation and Nuclear Safety Authority (STUK) also promotes the attainment of those goals that the Ministry of Social Affairs and Health has set for municipal authorities in Finland for prevention of the harmful effects of radon. The Ministry of Social Affairs and Health supports this campaign. Radon campaigns were started in autumn 2003. By autumn 2008 the campaigns have been organised already in 64 regions altogether in 160 municipalities. In some municipalities they have already arranged two campaigns. Altogether 14 100 houses have been measured and in 2 100 of these the action limit of radon remediation 400 Bq / m 3 has been exceeded. When participating in radon campaigns the house owners receive a special offer on radon detectors with a reduced price. In 2008 a new practice was introduced where the campaign advertisements were distributed by mail to low-rise residential houses in a certain region. The advertisement includes an order / deposit slip with postage paid that the house owner can send directly to STUK to easily make an order for radon measurement. In the previous radon campaigns in 2003 - 2007 the municipal authorities collected the orders from house owners and distributed later the radon detectors. The radon concentrations measured in the campaign regions have exceeded the action limit of 400 Bq / m 3 in 0 - 39% of houses, depending on the region. The total of 15% of all measurements made exceeded this limit. The remediation activities have been followed by sending a special questionnaire on remedies performed to the house owners. In 2006 - 2007 a questionnaire was sent to those households where the radon concentration of 400 Bq / m 3 was exceeded during the two first campaign seasons. Among the households that replied

  14. The transformation of contemporary analyses of oral folklore: Fairy tale versus fantasy

    Directory of Open Access Journals (Sweden)

    Otčenášek Jaroslav

    2010-01-01

    Full Text Available The study focuses on contemporary forms of folklore and their relationship to literary forms like Fantasy, Sci-fi, Horror and Fantasy Game. The first problem is the specification of the terms and the classification of the internal structure of these terms. A typical structure of contemporary oral folklore, such as urban legends, is a combination of classical forms of folklore (subject matter from fairy tales, anecdotes etc. and the influence of films, television and books. This contamination is really typical for postmodern culture. Fantasy stories can de divided into five categories - 1. alternative history (variants of past history or future evolution; 2. classical fantasy (variants of mythology or classical fairy tales or legends; 3. parody of fantasy or humour fantasy (the fantasy world is mostly only background; 4. urban fantasy (more or less a part of urban legend; 5. comics (the importance of graphic form - Superman, Batman etc.. Sci-fi and horror stories are mostly literary products influenced by classical legends or urban legends. Party games, especially “Dungeons & Dragons”, and their enactments by fans are a special part of the fantasy world. Ethnologists are faced with the questions of which method to use to carry out field research and what is actually relevant. Based on the first experiences we can see that for the research into this “new” field we can use the standard methods without problems. But for a better understanding we need to read fantasy, sci-fi and horror books, watch fantasy, sci-fi and horror movies, and get acquainted with the websites related to fantasy or sci-fi content. For a good analysis of fantasy party games one needs to become a member of a gamers’ group. The use of modern recording equipment like digital video cameras and cameras etc. is also very important.

  15. ′′Early baby teeth′′: Folklore and facts

    Directory of Open Access Journals (Sweden)

    N Uma Maheswari

    2012-01-01

    Full Text Available Variations in the newborns′ oral cavity have been an enduring interest to the pediatric dentist. The occurrence of natal and neonatal teeth is a rare anomaly, which for centuries has been associated with diverse superstitions among many different ethnic groups. Natal teeth are more frequent than neonatal teeth, the ratio being approximately 3:1. The purpose of this case report is to review the literature related to the natal teeth folklore and misconceptions and discuss their possible etiology and treatment.

  16. When phonetics matters: creation and perception of female images in song folklore

    Directory of Open Access Journals (Sweden)

    Stashko Halyna

    2017-06-01

    Full Text Available This paper presents a stylistic analysis of female images in American song folklore in order to examine how sound symbolic language elements contribute to the construction of verbal images. The results obtained show the link between sound and meaning and how such phonetic means of stylistics as assonance, alliteration, and onomatopoeia function to reinforce the meanings of words or to set the mood typical of the characters. Their synergy helps create and interpret female images and provides relevant atmosphere and background to them in folk song texts.

  17. A Political Campaign Strategy and Campaign Theme : How to Win a Political Campaign

    OpenAIRE

    河村, 直幸; Kawamura, Naoyuki

    2004-01-01

    The aim of this research paper is to introduce a political campaign strategy. A political campaign should do on a scientific system and needs effective strategy. Before political campaign begin, a candidate and its campaigner needs to analyze election district and sample voter opinion. An election campaign needs campaign theme. The creation of campaign theme needs careful and elaborate planning. A style of campaign varies according to incumbent or challenger. The developing of an effective po...

  18. Pre-Modern Bosom Serpents and Hippocrates' Epidemiae 5: 86: A Comparative and Contextual Folklore Approach

    Directory of Open Access Journals (Sweden)

    Davide Ermacora

    2016-03-01

    Full Text Available A short Hippocratic passage (Epidemiae 5: 86 might constitute the earliest Western surviving variant of the well-known narrative and experiential theme of snakes or other animals getting into the human body (motif B784, tale-type ATU 285B*. This paper aims: 1 to throw light on this ancient passage through a comparative folkloric analysis and through a philological-contextual study, with reference to modern and contemporary interpretations; and 2 to offer an examination of previous scholarly enquiries on the fantastic intrusion of animals into the human body. In medieval and post-medieval folklore and medicine, sleeping out in the field was dangerous: snakes and similar animals could, it was believed, crawl into the sleeper’s body through the ears, eyes, mouth, nostrils, anus and vagina. Comparative material demonstrates, meanwhile, that the thirsty snake often entered the sleeper’s mouth because of its love of milk and wine. I will argue that while Epidemiae 5: 86 is modelled on this long-standing legendary pattern, for which many interesting literary pre-modern (and modern parallels exist, its relatively precise historical and cultural framework can be efficiently analysed. The story is embedded in a broad set of Graeco-Roman ideas and practices surrounding ancient beliefs about snakes and attitudes to the drinking of unmixed wine.

  19. Folklore and traditional ecological knowledge of geckos in Southern Portugal: implications for conservation and science

    Directory of Open Access Journals (Sweden)

    Vila-Viçosa Carlos M

    2011-09-01

    Full Text Available Abstract Traditional Ecological Knowledge (TEK and folklore are repositories of large amounts of information about the natural world. Ideas, perceptions and empirical data held by human communities regarding local species are important sources which enable new scientific discoveries to be made, as well as offering the potential to solve a number of conservation problems. We documented the gecko-related folklore and TEK of the people of southern Portugal, with the particular aim of understanding the main ideas relating to gecko biology and ecology. Our results suggest that local knowledge of gecko ecology and biology is both accurate and relevant. As a result of information provided by local inhabitants, knowledge of the current geographic distribution of Hemidactylus turcicus was expanded, with its presence reported in nine new locations. It was also discovered that locals still have some misconceptions of geckos as poisonous and carriers of dermatological diseases. The presence of these ideas has led the population to a fear of and aversion to geckos, resulting in direct persecution being one of the major conservation problems facing these animals. It is essential, from both a scientific and conservationist perspective, to understand the knowledge and perceptions that people have towards the animals, since, only then, may hitherto unrecognized pertinent information and conservation problems be detected and resolved.

  20. Folklore and traditional ecological knowledge of geckos in Southern Portugal: implications for conservation and science

    Science.gov (United States)

    2011-01-01

    Traditional Ecological Knowledge (TEK) and folklore are repositories of large amounts of information about the natural world. Ideas, perceptions and empirical data held by human communities regarding local species are important sources which enable new scientific discoveries to be made, as well as offering the potential to solve a number of conservation problems. We documented the gecko-related folklore and TEK of the people of southern Portugal, with the particular aim of understanding the main ideas relating to gecko biology and ecology. Our results suggest that local knowledge of gecko ecology and biology is both accurate and relevant. As a result of information provided by local inhabitants, knowledge of the current geographic distribution of Hemidactylus turcicus was expanded, with its presence reported in nine new locations. It was also discovered that locals still have some misconceptions of geckos as poisonous and carriers of dermatological diseases. The presence of these ideas has led the population to a fear of and aversion to geckos, resulting in direct persecution being one of the major conservation problems facing these animals. It is essential, from both a scientific and conservationist perspective, to understand the knowledge and perceptions that people have towards the animals, since, only then, may hitherto unrecognized pertinent information and conservation problems be detected and resolved. PMID:21892925

  1. “Tá cuid de na mná blasta/Some Women Are Sweet Talkers”: Representations of Women in Seán Ó hEochaidh’s Field Diaries for the Irish Folklore Commission

    Directory of Open Access Journals (Sweden)

    Lillis Ó Laoire

    2017-10-01

    Full Text Available This article discusses representations of women in diaries written by  Seán Ó hEochaidh as part of his work as a field collector for the Irish Folklore Commission (1935-1971. Focusing on a number of well-described events and characters, the article reveals the collector’s attitude to women as they emerge from his writing. It also shows how women could help or hinder his collecting work. The disparities of the lives of a number of working women from Donegal during the period are also highlighted.

  2. El narco-folklore: narrativas e historias de la droga en la frontera

    Directory of Open Access Journals (Sweden)

    Howard Campbell

    2007-01-01

    Full Text Available Lo que el gobierno de los Estados Unidos ha llamado “La guerra contra las drogas” se basa en la idea de que el consumo y tráfi co de estupefacientes son inequívocamente actividades dañinas y peligrosas que la población del país temerá y rechazará. No obstante, los resultados de estudios etnográfi cos en la frontera Estados Unidos- México indican que el tráfi co de drogas se ha convertido en una actividad tan común que ha generado su propio estilo de subcultura, incluyendo música y folklore. Hasta la fecha los estudios antropológicos de la narco-cultura en la frontera se han enfocado en los narcocorridos, un género de música mexicana popular que celebra y narra el comercio de los estupefacientes y las vidas de trafi cantes de alto nivel. Estos estudios proporcionan perspectivas valiosas sobre los funcionamientos internos de las organizaciones de la droga y del contexto cultural de los cuales emergen. Sin embargo, la mayoría de los trabajadores del narcotráfi co no son los superhéroes o los bandidos ricos retratados en los narcocorridos. Es el pueblo, que tiene como principal motivación para involucrarse en el mundo de los estupefacientes la supervivencia económica. La imagen de un rico folklore de tráfi co de drogas se ha convertido en un perfi l común en la región fronteriza de El Paso / Ciudad Juárez. Este estudio etnográfi co muestra cómo este comercio se ha convertido en una parte “normal” de la vida diaria. El folklore cotidiano alrededor del tráfi co de drogas indica el grado en el cual el comercio de éstas afecta a los habitantes de la frontera en múltiples niveles.

  3. Brand experiences in engaging marketing campaigns

    OpenAIRE

    Reisegg, Kristin

    2012-01-01

    This research examines the effects from engaging marketing campaigns on brand experiences and the potential outcome on affective commitment and loyalty. In doing this, it also test the validity of the brand experience scale in a new setting during a short term marketing campaign. The research was conducted as a natural experiment during a marketing event arranged by Litago. Data were collected from participants and a control group, and the survey was sent out through the online survey tool...

  4. The Eurosprite 2005 campaign

    DEFF Research Database (Denmark)

    Arnone, Enrico; Berg, Peter; Boberg, Fredrik

    2008-01-01

    In this report we give an overview of the Eurosprite observation programme and present the results of the Eurosprite 2005 campaign. These campaigns search for occurrences of transient luminous events, such as red sprites, above thunderstorms in France, Spain, northern Italy, Switzerland and south...

  5. Third world campaign.

    Science.gov (United States)

    Culpin, P

    1988-10-22

    Your readers may be interested in knowing that VSO will be holding a publicity campaign in Scotland in November and December. The campaign is a chance for people to come and talk to us about the opportunities available to them to work in Third World countries. We have a wide range of interesting and challenging jobs in long-term development in health work.

  6. Vodú Chic: Haitian Religion and the Folkloric Imaginary in Socialist Cuba

    Directory of Open Access Journals (Sweden)

    Grete Viddal

    2012-12-01

    Full Text Available During the first three decades of the twentieth century, hundreds of thousands of Haitian agricultural laborers arrived in Cuba seeking employment in the expanding sugar industry. Historically, Haitian cane cutters were marginal and occupied the lowest socio-economic status in Cuban society. Until relatively recently, the maintenance of Haitian spiritual beliefs, music, dance, and language in Cuba were associated with rural isolation and poverty. Today however, the continuation of Haitian customs is no longer linked with isolation, but exactly the opposite: performance troupes, heritage festivals, art exhibitions, the circulation of religious specialists, collaborations with research centers and academia, endorsement by music promoters, and the tourism industry. Cubans of Haitian heritage have found innovative ways to transform the abject into the exotic, and are currently gaining a public voice in cultural production, particularly through folkloric performance.

  7. Proposal and realization advertising campaign

    OpenAIRE

    RYCHLÁ, Marie

    2008-01-01

    The Bachelor Paper contains proposal and realization advertising campaign, including make charge for cost amount. The advertising campaign is made for chosen product of firm. Advertising campaign is planning by the medium of broadsheet and advertising on the Internet.

  8. Trust us Trust Thorp Campaign

    International Nuclear Information System (INIS)

    Kane, John

    1995-01-01

    The history of the nuclear industry in the UK has been dominated by Sellafield reprocessing site in west Cumbria. The site, formerly owned by the United Kingdom Atomic Energy Authority was transferred to the newly-formed British Nuclear Fuels plc in 1971. Although trade union representation existed at Sellafield before the emergence of BNFL, it is only after this date that collective trade union activity began to emerge. In 1977, after a long running dispute with management about the issue of radiation dose uptake, the workforce went on strike, forcing the management to question their previous 'need to know' attitude and to improve industrial relations. In 1984, it was recognised that the lobbying influence of trade unions within politics, and especially the Labour party could be used to greater effect to challenge potentially -damaging influence of anti-nuclear campaigners. The National Campaign for the Nuclear Industry (NCNI) was born, combining nine industrial and non-industrial trade unions within the nuclear industry. Its task during the last ten years has been to put forward the interests of its members collectively and to secure the, role of nuclear power. within a balanced energy policy in the political arena. In dome so, it has gained a credible voice within both the trade union movement and the Labour party. The new Thermal Oxide Reprocessing Plant (THORP) received strong support from the NCNI during its construction and commissioning phases. When it became clear that the anti-nuclear lobby had gained the upper hand and were beginning to seriously delay the necessary legal instruments required to start the plant, the power of collective action was once again recognised, and the TRUST US campaign was born. The campaign was run and organised by a clerks committee and fronted by the Trade Unions at Sellafield., and turned out to be one of the most successful] trade union campaigns in recent history. The first task involved getting, the entire workforce on

  9. Conservation Implications of the Prevalence and Representation of Locally Extinct Mammals in the Folklore of Native Americans

    OpenAIRE

    Preston Matthew; Harcourt Alexander

    2009-01-01

    Many rationales for wildlife conservation have been suggested. One rationale not often mentioned is the impact of extinctions on the traditions of local people, and conservationists′ subsequent need to strongly consider culturally based reasons for conservation. As a first step in strengthening the case for this rationale, we quantitatively examined the presence and representation of eight potentially extinct mammals in folklore of 48 Native American tribes that live/lived near to 11 n...

  10. The relevance of folkloric usage of plant galls as medicines: Finding the scientific rationale.

    Science.gov (United States)

    Patel, Seema; Rauf, Abdur; Khan, Haroon

    2018-01-01

    Galls, the abnormal growths in plants, induced by virus, bacteria, fungi, nematodes, arthropods, or even other plants, are akin to cancers in fauna. The galls which occur in a myriad of forms are phytochemically-distinct from the normal plant tissues, for these are the sites of tug-of-war, just like the granuloma in animals. To counter the stressors, in the form of the effector proteins of the invaders, the host plants elaborate a large repertoire of metabolites, which they normally will not produce. Perturbation of the jasmonic acid pathway, and the overexpression of auxin, and cytokinin, promote the tissue proliferation and the resultant galls. Though the plant family characteristics and the attackers determine the gall biochemistry, most of the galls are rich in bioactive phytochemicals such as phenolic acids, anthocyanins, purpurogallin, flavonoids, tannins, steroids, triterpenes, alkaloids, lipophilic components (tanshinone) etc. Throughout the long trajectory of evolution, humans have learned to use the galls as therapeutics, much like other plant parts. In diverse cultures, the evidence of folkloric usage of galls abound. Among others, galls from the plant genus like Rhus, Pistacia, Quercus, Terminalia etc. are popular as ethnomedicine. This review mines the literature on galling agents, and the medicinal relevance of galls. Copyright © 2017 Elsevier Masson SAS. All rights reserved.

  11. Plant derived substances with anti-cancer activity: from folklore to practice

    Directory of Open Access Journals (Sweden)

    Marcelo eFridlender

    2015-10-01

    Full Text Available Plants have had an essential role in the folklore of ancient cultures. In addition to the use as food and spices, plants have also been utilized as medicines for over 5000 years. It is estimated that 70-95% of the population in developing countries continues to use traditional medicines even today. A new trend, that involved the isolation of plant active compounds begun during the early 19th century. This trend led to the discovery of different active compounds that are derived from plants. In the last decades, more and more new materials derived from plants have been authorized and subscribed as medicines, including those with anti-cancer activity. Cancer is among the leading causes of morbidity and mortality worldwide. The number of new cases is expected to rise by about 70% over the next 2 decades. Thus, there is a real need for new efficient anti-cancer drugs with reduced side effects, and plants are a promising source for such entities. Here we focus on some plant-derived substances exhibiting anti-cancer and chemoprevention activity, their mode of action and bioavailability. These include paclitaxel, curcumin and cannabinoids. In addition, development and use of their synthetic analogs, and those of strigolactones, are discussed. Also discussed are commercial considerations and future prospects for development of plant derived substances with anti-cancer activity.

  12. "Old Oxen Cannot Plow": Stereotype Themes of Older Adults in Turkish Folklore.

    Science.gov (United States)

    Marcus, Justin; Sabuncu, Neslihan

    2016-12-01

    Although much research has established the nature of attitudes and stereotypes toward older adults, there are conflicting explanations for the root cause of ageism, including the sociocultural view and interpersonal views, that age bias against older adults is uniquely a product of modernity and occurs through social interactions, and the evolutionary view and intraindividual views, that age bias against older adults is rooted in our naturally occurring and individually held fear of death. We make initial investigations into resolving this conflict, by analyzing literature from a society predating the Industrial Revolution, the society of Ottoman Turks. Using Grounded Theory, we analyzed 1,555 Turkish fairy tales of the most well-known older adult in Turkish folklore, Nasreddin Hoca, for stereotype themes of older adults. Using the same method, we then analyzed 22,000+ Turkish sayings and proverbs for the same themes. Results indicated older adults to be viewed both positively and negatively. Positive stereotypes included wisdom, warmth, deserving of respect, and retirement. Negative stereotypes included incompetence, inadaptability, and frailty/nearing of death. Older females were viewed more negatively relative to older males. Results indicated views of older adults to parallel those found in contemporary research. Results have implications for the design of interventions to reduce ageism and on the cross-cultural generalizability of age-based stereotypes. © The Author 2015. Published by Oxford University Press on behalf of The Gerontological Society of America. All rights reserved. For permissions, please e-mail: journals.permissions@oup.com.

  13. INTEGRATED ADVERTISING CAMPAIGN

    Directory of Open Access Journals (Sweden)

    Adina Claudia NEAMŢU

    2010-06-01

    Full Text Available Campaign and especially advertising campaign represents one of the variables of the marketing mix, an important one, being difficult to separate its contribution from the one of the other elements. Irrespective of the specific object that is behind an advertising company, the investment will be retrieved only if the right information is transmitted to the right persons in the right way. This is difficult to accomplish if the advertising responsible in that firm do not understand appropriately: the market nature; the product nature; the distribution channels nature; the communication channels nature – available advertising supports and their features

  14. Which Updates During an Equity Crowdfunding Campaign Increase Crowd Participation?

    NARCIS (Netherlands)

    J.H. Block (Jörn); L. Hornuf (Lars); A. Moritz (Alexandra)

    2016-01-01

    textabstractStart-ups often post updates during equity crowdfunding campaigns. Yet, little is known about the effects of such updates on funding success. We investigate this question using hand-collected data from 71 funding campaigns on two German equity crowdfunding portals. Using a combination of

  15. Which updates during an equity crowdfunding campaign increase crowd participation?

    NARCIS (Netherlands)

    Block, J. (Jörn); Hornuf, L. (Lars); Moritz, A. (Alexandra)

    2017-01-01

    textabstractStart-ups often post updates during equity crowdfunding campaigns. However, little is known about the effects of such updates on crowd participation. We investigate this question by using hand-collected data from 71 funding campaigns and 39,399 investment decisions on two German equity

  16. New computer security campaign

    CERN Multimedia

    Alizée Dauvergne

    2010-01-01

    A new campaign is taking shape to promote computer security. The slogan “SEC_RITY is not complete without U!” reminds users of the importance of their contribution. The campaign kicks off on 10 June with a public awareness day in the Council Chamber.   The new campaign, organised by CERN’s computer security team, will focus on prevention and involving the user. “This is an education and awareness-raising campaign for all users at CERN,” explains Stefan Lueders, in charge of computer security. “Every day, we register thousands of computer attacks against CERN: there are attempts to tamper with web pages, hack into user accounts, take over servers, and much more. A successful attack could mean confidential user information being divulged, services being interrupted or data being lost. It could even affect operations at CERN. Another factor is the damage that a successful attack could inflict on the Organization’s reputation. &...

  17. BLOOD DONORS CAMPAIGN

    CERN Document Server

    Medical Service

    2002-01-01

    Tuesday 19 March 2002 in restaurant nr 2, from 9.00 to 16.30 hrs A blood donors campaign, organized by the Centre de Transfusion sanguine of Geneva If you already have a card giving your blood group, please bring this with you.

  18. BLOOD DONORS CAMPAIGN

    CERN Multimedia

    2001-01-01

    A blood donors campaign, organized by the Centre de Transfusion Sanguine of Geneva will be held at CERN on Tuesday 13 March 2001 in restaurant nr 2, from 9.00 to 16.30 hrs If you already have a card giving your blood group, please bring this with you.

  19. BLOOD DONORS CAMPAIGN

    CERN Document Server

    2002-01-01

    Wednesday 13 November 2002 in restaurant nr 2, from 8.30 to 16.30 hrs will be held a blood donors campaign, organized by the Etablissement de Transfusion de Haute-Savoie If you already have a card giving your blood group, please bring this with you.

  20. BLOOD DONORS CAMPAIGN

    CERN Document Server

    2000-01-01

    A blood donors campaign, organized by the Établissement de Transfusion de Rhône-Alpes will be held at CERN on Tuesday 14 November 2000 in restaurant nr 2, from 8.30 to 16.30 hrs If you already have a card giving your blood group, please bring this with you.

  1. BLOOD DONORS CAMPAIGN

    CERN Document Server

    2001-01-01

    A blood donors campaign, organized by the Centre de Transfusion d'Annemasse will be held at CERN on Tuesday 14 November 2001 in restaurant nr 2, from 9.00 to 16.30 hrs If you already have a card giving your blood group, please bring this with you.

  2. Campaign Finance: Reporter Guide

    Science.gov (United States)

    Wieder, Ben

    2014-01-01

    Campaign finance might seem like the exclusive province of political reporters, but there are many good reasons why authors should be paying attention--both in races for education positions and in other key races at the local, state, and federal levels with implications for education. Basic math is a necessary skill and familiarity with a…

  3. The Movember campaign

    DEFF Research Database (Denmark)

    Thomsen, Frederik B; Mikkelsen, Marta K; Hansen, Rikke B

    2016-01-01

    AIMS: The aims of the present study were to investigate referral patterns and the diagnosis of prostate cancer (PCa) before and after the Movember campaign was initiated in Denmark. METHODS: All men (n=2817) referred to the Department of Urology at Frederiksberg Hospital with suspicion of having ...

  4. GRIP CAMPAIGN REPORTS V1

    Data.gov (United States)

    National Aeronautics and Space Administration — The GRIP Campaign Reports dataset consists of various reports filed by scientists during the GRIP campaign which took place 8/15/2010 - 9/30/2010; however, several...

  5. Inoculation in Political Campaign Communication.

    Science.gov (United States)

    Pfau, Michael; Burgoon, Michael

    1988-01-01

    Posits a strategy of resistance to the influence of attack messages in political campaigns. Finds that political campaign messages can be designed to inoculate supporters of candidates against subsequent attack messages of opposing candidates. (MS)

  6. Influence of communal and private folklore on bringing meaning to the experience of persistent pain.

    Science.gov (United States)

    Hendricks, Joyce Marie

    2015-11-01

    To provide an overview of the relevance and strengths of using the literary folkloristic methodology to explore the ways in which people with persistent pain relate to and make sense of their experiences through narrative accounts. Storytelling is a conversation with a purpose. The reciprocal bond between researcher and storyteller enables the examination of the meaning of experiences. Life narratives, in the context of wider traditional and communal folklore, can be analysed to discover how people make sense of their circumstances. This paper draws from the experience of the author, who has previously used this narrative approach. It is a reflection of how the approach may be used to understand those experiencing persistent pain without a consensual diagnosis. Using an integrative method, peer-reviewed research and discussion papers published between January 1990 and December 2014 and listed in the CINAHL, Science Direct, PsycINFO and Google Scholar databases were reviewed. In addition, texts that addressed research methodologies such as literary folkloristic methodology and Marxist literary theory were used. The unique role that nurses play in managing pain is couched in the historical and cultural context of nursing. Literary folkloristic methodology offers an opportunity to gain a better understanding and appreciation of how the experience of pain is constructed and to connect with sufferers. Literary folkloristic methodology reveals that those with persistent pain are often rendered powerless to live their lives. Increasing awareness of how this experience is constructed and maintained also allows an understanding of societal influences on nursing practice. Nurse researchers try to understand experiences in light of specific situations. Literary folkloristic methodology can enable them to understand the inter-relationship between people in persistent pain and how they construct their experiences.

  7. Folclore e medicina popular na Amazônia Folklore and popular medicine in the Amazon

    Directory of Open Access Journals (Sweden)

    Márcio Couto Henrique

    2009-12-01

    Full Text Available Discute as relações entre folclore e medicina popular na Amazônia, tendo como referencial de análise o conto "Filhos do boto", de Canuto Azevedo. Aponta que os contos folclóricos estão saturados de elementos da realidade cultural e podem ser utilizados como testemunhos históricos que expressam embates entre diferentes tradições. Os registros folclóricos são fruto do diálogo muitas vezes conflituoso entre folcloristas, cientistas sociais, médicos, pajés e seus seguidores, e sua análise deve ser acompanhada de reflexão sobre as condições de sua produção. Neste caso específico, trata-se de refletir, com base no imaginário de sedução e cura em torno do boto, sobre a possibilidade de ampliar o conhecimento sobre a medicina popular praticada na Amazônia, região de forte presença da pajelança cabocla.This discussion of the relations between folklore and popular medicine in the Amazon takes Canuto Azevedo's story "Filhos do boto" (Children of the porpoise as an analytical reference point. Replete with elements of cultural reality, folk tales can serve as historical testimonies expressing clashes between different traditions. Folk records are fruit of what is often a quarrelsome dialogue between folklorists, social scientists, physicians, and pajés and their followers, and their analysis should take into account the conditions under which they were produced. Based on the imaginary attached to the figure of the porpoise - a seductive creature with healing powers - the article explores how we might expand knowledge of popular medicine as practiced in the Amazon, where the shamanistic rite known as pajelança cabocla has a strong presence.

  8. Sleep paralysis in Brazilian folklore and other cultures: a brief review

    Directory of Open Access Journals (Sweden)

    José Felipe Rodriguez de Sá

    2016-09-01

    Full Text Available Sleep paralysis (SP is a dissociative state that occurs mainly during awakening. SP is characterized by altered motor, perceptual, emotional and cognitive functions, such as inability to perform voluntary movements, visual hallucinations, feelings of chest pressure, delusions about a frightening presence and, in some cases, fear of impending death. Most people experience SP rarely, but typically when sleeping in supine position; however, SP is considered a disease (parasomnia when recurrent and/or associated to emotional burden. Interestingly, throughout human history, different peoples interpreted SP under a supernatural view. For example, Canadian Eskimos attribute SP to spells of shamans, who hinder the ability to move, and provoke hallucinations of a shapeless presence. In the Japanese tradition, SP is due to a vengeful spirit who suffocates his enemies while sleeping. In Nigerian culture, a female demon attacks during dreaming and provokes paralysis. A modern manifestation of SP is the report of alien abductions, experienced as inability to move during awakening associated with visual hallucinations of aliens. Furthermore, SP is a significant example of how a specific biological phenomenon can be interpreted and shaped by different cultural contexts. In order to further explore the ethnopsychology of SP, the Pisadeira, a character of Brazilian folklore originated in the country’s Southeast, but also found in other regions with variant names, has been reviewed. Pisadeira is described as a crone with long fingernails who lurks on roofs at night and tramples on the chest of those who sleep on a full stomach with the belly up. This legend is mentioned in many anthropological accounts; however, we found no comprehensive reference on the Pisadeira from the perspective of sleep science. Here we aim to fill this gap. We first review the neuropsychological aspects of SP, and then present the folk tale of the Pisadeira. Finally, we summarize the

  9. Leadership Transitions during Fundraising Campaigns

    Science.gov (United States)

    Nehls, Kimberly

    2012-01-01

    Capital campaigns are intense efforts to build the financial assets of an institution in a specified amount of time. This study provides an empirical view of how changes in leadership affected concomitant capital campaigns at ten colleges and universities. The transitions during these 10 campaigns influenced morale on campus, altered timing of the…

  10. Internet Explorers: the online campaign

    NARCIS (Netherlands)

    Wall, M.; Sudulich, M.L.; Gallagher, M.; Marsh, M.

    2011-01-01

    The idea of an ‘internet election’ was initially put forward in 1997. However, there is little evidence to date that online campaigning has supplanted more traditional campaign practices. This is particularly true of Irish campaigns, which are hardware-rich affairs characterised by substantial

  11. Safety Campaign Continues

    CERN Multimedia

    2002-01-01

    If you see this poster, stop and read it! This is the third poster produced by TIS Division as part of its information campaign on health and safety in the workplace. It provides statistics on occupational accidents at CERN. You will see that, as in the rest of Europe, falls, slips and trips continue to be the main cause of accident. So, eyes open and take care! For more information : http://safety.cern.ch/

  12. Framatome's 1997 advertisement campaign

    International Nuclear Information System (INIS)

    Tonnac, Alain de

    1998-01-01

    As many other companies involved in the nuclear business, Framatome was initially concentrating on corporate advertisements in business newspapers and magazines. The first goal was to concentrate on our traditional nuclear core business, while selecting the protection of the environment at large, and particularly the greenhouse effect, one of the most sensible issues of the moment. The 1997 campaign was shaped around the need to motivate European decision makers, while maintaining a domestic consensus towards nuclear power for the future resumption of constructions. The brief elaborated for Ad agencies was roughly threefold: elaborate simple messages, unquestionable, and explained with serenity; put emphasis on the benefits of nuclear power for the environment; establish a balanced comparison between nuclear and fossil fuels. A pre-test was conducted with about 100 people, half of which from the energy sector, and politicians, mainly members of the French and European Parliaments, the other half from the general public. Being accustomed to a usually discrete, if not 'ashamed' nuclear communication, people were generally surprised by such an optimistic tone about nuclear power, but agreed, on average. The campaign lasted one month (spread over June-July 97), and the three selected ads appeared successively in the form of a colour double page. Beyond nuclear magazines, the media plan included French daily newspapers le Figaro, le Monde, les Echos, Liberation, and weekly magazines: le Point, le Nouvel Observateur, I'Express, etc. All of them are intended for middle to high social class readers. In addition, some advertisements were inserted in The European Voice, a weekly publication reaching Brussels Commission and European parliament members. As an average, the campaign was perceived as dynamic (69%), and original (61%). But credibility and conviction were poor (resp 33%, 26%), probably because it was coincident with La Hague being on the carpet. On the other hand

  13. Strategic campaigns and redistributive politics

    DEFF Research Database (Denmark)

    Schultz, Christian

    2007-01-01

    The article investigates strategic, informative campaigning by two parties when politics concern redistribution. Voters are uncertain about whether parties favour special groups. Parties will target campaigns on groups where most votes are gained by informing about policies. In equilibrium......, campaigning will be most intensive in groups where the uncertainty is largest and where voters are most mobile, most likely to vote, most receptive to campaigns and relatively uninformed initially. These groups will become more informed about policy. Parties will therefore gain more votes by treating...... these groups well so these groups will gain from strategic campaigning. Welfare effects are assessed...

  14. How campaigns polarize the electorate

    DEFF Research Database (Denmark)

    Hansen, Kasper M.; Kosiara-Pedersen, Karina

    2017-01-01

    The minimal effect theory of campaign studies stipulates that intense political competition during campaigns assures and reinforces the initial party choice of the electorate. We find that this reinforcement is two-fold. During the campaign, the party preference of the voters’ in-group party...... an increase in their preference for their most preferred party and a decrease for their least liked party as the campaign progresses. These trends show that the political campaign polarizes the electorate by increasing the affective distance between in-group party and out-group party preferences, thereby...... resulting in stronger political polarization after the campaign than before the campaign. The data utilized in this study is a large six-wave panel-study of Danish voters’ party preferences during the Danish parliamentary election of 2011. Thus, the analysis provides evidence of the minimal effect theory...

  15. “Not a Thing of the Past”, Zora Neale Hurston and the Living Legacy of Folklore « Not a Thing of the Past », Zora Neale Hurston et le legs vivant du folklore

    Directory of Open Access Journals (Sweden)

    Margaret Gillespie

    2009-11-01

    Full Text Available Auteur important bien qu’atypique de la Renaissance de Harlem et premier anthropologue afro-américain à avoir étudié sa propre culture, Zora Neale Hurston est, à de nombreux titres, un écrivain d’exception. Contrairement à d’autres, dont Robert Wright et Alain Locke, Hurston ne renie nullement le legs culturel que représente le folklore noir qu’elle apprécie selon ses propres critères, folklore qui influencera tant la forme que le fond de son art. Anthropologue de formation, Hurston appréhende néanmoins la culture noire américaine du sud non pas comme un vestige du passé qu’il conviendrait de conserver précieusement intact, mais comme une partie intégrante du vécu actuel. À travers les stratégies discursives orales vernaculaires qu’elle adopte et adapte de la tradition folklorique afro-américaine, Hurston, en pionnière, ouvre une voie et donne une voix aux écrivains Noirs à venir.

  16. Campaign Country Going Green?

    DEFF Research Database (Denmark)

    Poulsen, Bo

    2017-01-01

    justification. This paper finally discusses the reason for this greening of government initiated Danish energy saving campaigns, which is seen as an indirect result of the 1987 UN report, Our Common Future. The 1988 general election in Denmark led to the formation of a new center-right government coalition...... economics and not least a significant portion of patriotism. Environmental justification was almost entirely absent throughout the 1970s and 1980s. This changed only from 1989 onwards, as government initiatives to curb the ever rising consumption of energy commenced an extensive use of environmental...

  17. Conservation Implications of the Prevalence and Representation of Locally Extinct Mammals in the Folklore of Native Americans

    Directory of Open Access Journals (Sweden)

    Preston Matthew

    2009-01-01

    Full Text Available Many rationales for wildlife conservation have been suggested. One rationale not often mentioned is the impact of extinctions on the traditions of local people, and conservationists′ subsequent need to strongly consider culturally based reasons for conservation. As a first step in strengthening the case for this rationale, we quantitatively examined the presence and representation of eight potentially extinct mammals in folklore of 48 Native American tribes that live/lived near to 11 national parks in the United States. We aimed to confirm if these extinct animals were traditionally important species for Native Americans. At least one-third of the tribes included the extinct mammals in their folklore (N=45 of 124 and about half of these accounts featured the extinct species with positive and respectful attitudes, especially the carnivores. This research has shown that mammals that might have gone locally extinct have been prevalent and important in Native American traditions. Research is now needed to investigate if there indeed has been or might be any effects on traditions due to these extinctions. Regardless, due to even the possibility that the traditions of local people might be adversely affected by the loss of species, conservationists might need to consider not only all the biological reasons to conserve, but also cultural ones.

  18. La aldea fantasma: Problemas en el estudio del folklore y la cultura popular contemporáneos

    Directory of Open Access Journals (Sweden)

    Díaz G. Viana, Luis

    2003-06-01

    Full Text Available The author analyzes the problems involved in the study of folklore and popular culture in a contemporary world, transnational and hybrid, aparently different from what the object/subject of study was supposed to be. Nevertheless he argues that the type of urban legends we can gather today through Internet does not differe from the traditional materials, such as leyends, games or mores, since they talk (as they used to about people tryng to make sense out of an always changing and mixed world.

    El autor ofrece un análisis de la problemática relacionada con el estudio del folklore y la cultura popular en el mundo contemporáneo, transnacional e híbrido, aparentemente distinto de lo que se suponía que era el objeto/sujeto de estudio tradicional. Sin embargo, argumenta que el tipo de leyendas urbanas que podemos recopilar hoy a través de internet no es diferente de los materiales tradicionales, tales como leyendas, juegos o costumbres; ya que de lo que hablan éstos, al igual que aquéllos, es de las preocupaciones de las personas por dar sentido a un mundo siempre cambiante y siempre en contacto.

  19. Planning for Action: Campaign Concepts and Tools

    Science.gov (United States)

    2012-08-01

    painting that gets the creative juices flowing. Campaign planning is an art, but some of the science of tactics, techniques, and practices (TTP) can help...Designation of the reserve, including its location and composition .  Reconnaissance and security operations.  Essential stability tasks...measurable, collectable, and relevant to a specific time. Examples of indicators include bushels of apples sold in a specific market in the past

  20. Using Theory to Design Evaluations of Communication Campaigns: The Case of the National Youth Anti-Drug Media Campaign.

    Science.gov (United States)

    Hornik, Robert C; Yanovitzky, Itzhak

    2003-05-01

    We present a general theory about how campaigns can have effects and suggest that the evaluation of communication campaigns must be driven by a theory of effects. The National Youth Anti-Drug Media Campaign illustrates both the theory of campaign effects and implications that theory has for the evaluation design. Often models of effect assume that individual exposure affects cognitions that continue to affect behavior over a short term. Contrarily, effects may operate through social or institutional paths as well as through individual learning, require substantial levels of exposure achieved through multiple channels over time, take time to accumulate detectable change, and affect some members of the audience but not others. Responsive evaluations will choose appropriate units of analysis and comparison groups, data collection schedules sensitive to lagged effects, samples able to detect subgroup effects, and analytic strategies consistent with the theory of effects that guides the campaign.

  1. Surviving Sepsis Campaign

    DEFF Research Database (Denmark)

    Rhodes, Andrew; Evans, Laura E; Alhazzani, Waleed

    2017-01-01

    OBJECTIVE: To provide an update to "Surviving Sepsis Campaign Guidelines for Management of Sepsis and Septic Shock: 2012." DESIGN: A consensus committee of 55 international experts representing 25 international organizations was convened. Nominal groups were assembled at key international meetings...... (for those committee members attending the conference). A formal conflict-of-interest (COI) policy was developed at the onset of the process and enforced throughout. A stand-alone meeting was held for all panel members in December 2015. Teleconferences and electronic-based discussion among subgroups......, and evidence profiles were generated. Each subgroup generated a list of questions, searched for best available evidence, and then followed the principles of the Grading of Recommendations Assessment, Development, and Evaluation (GRADE) system to assess the quality of evidence from high to very low...

  2. Surviving Sepsis Campaign

    DEFF Research Database (Denmark)

    Rhodes, Andrew; Evans, Laura E; Alhazzani, Waleed

    2017-01-01

    OBJECTIVE: To provide an update to "Surviving Sepsis Campaign Guidelines for Management of Sepsis and Septic Shock: 2012". DESIGN: A consensus committee of 55 international experts representing 25 international organizations was convened. Nominal groups were assembled at key international meetings...... (for those committee members attending the conference). A formal conflict-of-interest (COI) policy was developed at the onset of the process and enforced throughout. A stand-alone meeting was held for all panel members in December 2015. Teleconferences and electronic-based discussion among subgroups......, and evidence profiles were generated. Each subgroup generated a list of questions, searched for best available evidence, and then followed the principles of the Grading of Recommendations Assessment, Development, and Evaluation (GRADE) system to assess the quality of evidence from high to very low...

  3. The Ocean Literacy Campaign

    Science.gov (United States)

    Schoedinger, S. E.; Strang, C.

    2008-12-01

    "Ocean Literacy is an understanding of the ocean's influence on you and your influence on the ocean." This simple statement captures the spirit of a conceptual framework supporting ocean literacy (COSEE et al., 2005). The framework comprises 7 essential principles and 44 fundamental concepts an ocean literate person would know (COSEE et al., 2005). The framework is the result of an extensive grassroots effort to reach consensus on (1) a definition for ocean literacy and (2) an articulation of the most important concepts to be understood by ocean-literate citizen (Cava et al., 2005). In the process of reaching consensus on these "big ideas" about the ocean, what began as a series of workshops has emerged as a campaign "owned" by an ever-expanding community of individuals, organizations and networks involved in developing and promoting the framework. The Ocean Literacy Framework has provided a common language for scientists and educators working together and serves as key guidance for the ocean science education efforts. This presentation will focus on the impact this Ocean Literacy Campaign has had to date as well as efforts underway to provide additional tools to enable educators and educational policy makers to further integrate teaching and learning about the ocean and our coasts into formal K-12 education and informal education. COSEE, National Geographic Society, NOAA, College of Exploration (2005). Ocean Literacy: The Essential Principles of Ocean Sciences Grades K-12, a jointly published brochure, URL: http://www.coexploration.org/oceanliteracy/documents/OceanLitChart.pdf Cava, F., S. Schoedinger , C. Strang, and P. Tuddenham (2005). Science Content and Standards for Ocean Literacy: A Report on Ocean Literacy, URL: http://www.coexploration.org/oceanliteracy/documents/OLit2004-05_Final_Report.pdf.

  4. “The Foresight to Become a Mermaid”: Folkloric Cyborg Women in Éilís Ní Dhuibhne’s Short Stories

    Directory of Open Access Journals (Sweden)

    Rebecca Graham

    2017-10-01

    Full Text Available Éilís Ní Dhuibhne is both a folklorist and a feminist, who “took an interest in rewriting or re-inventing women’s history, a history which had been largely unwritten” (Ní Dhuibhne, “Negotiating” 73. Folklore stories and motifs abound in her writing. Elke D’hoker argues that Ní Dhuibhne reimagines and rewrites folktales to “reflect and interpret the social values and attitudes of a postmodern society” (D’hoker 137. The repurposing of folklore allows Ní Dhuibhne to interrogate some of the complex and controversial ways that Irish society has attempted to represent and control women, entrenching taboos about female behaviours and sexualities. Using Donna Haraway’s cyborg feminism and Karen Barad’s deployment of Haraway’s theory of diffraction, this article focuses on issues of voice and orality, and the female body in “The Mermaid Legend”, “Midwife to the Fairies”, and “Holiday in the Land of Murdered Dreams”, to argue that Ní Dhuibhne’s repurposing of folklore is a radically feminist undertaking. All three short stories, which feature female protagonists, reveal diverse, transgressive, sexual mothers and maidens whose symbolic connections with folklore allow them to challenge the restrictive constructions of women in Irish society, creating spaces to explore alternative, heterogeneous, feminist re-conceptions of identity and belonging.

  5. 'DELİ DUMRUL' BY SUAT TAŞER, WITHIN THE SCOPE OF FOLKLORE - IDEOLOGY – LITERATURE FOLKLOR-İDEOLOJİ-EDEBİYAT ÜÇGENİNDE SUAT TAŞER’İN DELİ DUMRUL’U

    Directory of Open Access Journals (Sweden)

    Nezir TEMUR

    2011-12-01

    Full Text Available It's a sociologically inevitable phenomenon that the social andpolitical changes occuring in societies evoke their reflections in culturalproductions prominently. Since the 19th Century, when nationalidentities began to take form along with romantic nationalism, folkloricartifacts which are significant conveyers of cultural recollections such ashistory and language, have confronted us as a field emphasized byideological and literary movements, notably Social Sciences. In the worldof 20th Century, when ideologies began to take form in political sense,folkloric artifacts undertook significant functions in culture policiesenvisaged by dominant ideologies for the new forms of Societies whichthey tried to build. The style of the folkloric artifacts, cultural codes theyconveyed, and their functionality have been active components in thisapproach. In this sense, the intensifying process , which begins to headtowards works of folk narrations, folk poetry, and folk literature inTurkish Literature after 1930s, gradually increases after the 1940s andthis tendency becomes one of the significant sources fostering literature.At this point, substantial works of Turkish folklore such as epics,folktales, tales, legends have been released to the public within newperspectives and techniques.It can be seen that new pursuits in expressions and utteranceshave been embarked, like in 'Deli Dumrul - Ölüm ve Aşk' (Epic and Playby Dede Korkut , which can be considered as the rewriting of one of hisepics with a new understanding. This study aims to make a comparisonbetween 'Deli Dumrul - Ölüm ve Aşk' (Epic - Play by Suat Taşer and theoriginal text of the Epic of Deli Dumrul and to examine how folkloricartifacts and cultural values tried to be transmitted into those artifactshave been modernized, adapted contemporarily and released ;the partswhere the writer digressed from the souce text during the adaptation; towhat extent the traditional context has been changed

  6. An evaluation of a heroin overdose prevention and education campaign.

    Science.gov (United States)

    Horyniak, Danielle; Higgs, Peter; Lewis, Jennifer; Winter, Rebecca; Dietze, Paul; Aitken, Campbell

    2010-01-01

    Following detection of an upward trend in the frequency of fatal heroin overdoses in Victoria between 2001 and 2003, Victoria's Department of Human Services planned a campaign aimed at increasing injecting drug users' (IDU) awareness of overdose risks and prevention strategies. Stickers, wallet cards and posters featuring five key messages were distributed via needle and syringe programs (NSP) and other drug and alcohol services between November 2005 and April 2006. An evaluation of the campaign was commissioned to be conducted in late 2006. The evaluation consisted of analysis of three independent data sets--quantitative data collected from IDU during the campaign period (n = 855 at baseline; and a range of 146-656 at follow up); qualitative interviews with IDU who were NSP clients during the campaign period (n = 16) and qualitative interviews with NSP staff and other key stakeholders (n = 9). While key experts felt that the campaign messages had engendered lasting impact for at least some IDU, these positive impressions were not borne out by the NSP client data, with less than one quarter of all campaign messages being mentioned by a significantly higher proportion of clients during the post-campaign period compared with baseline. Key experts perceived the greatest weakness of the campaign to be the delay between issue identification and the introduction of campaign materials. While IDU are generally responsive to health promotion campaigns, future initiatives in this domain should be designed and implemented rapidly and in ways that are sufficiently flexible to cope with shifts in drug markets which could influence the reception of key messages.

  7. Solar Energy Campaign. 2008 Norwegian student-based web campaign

    Energy Technology Data Exchange (ETDEWEB)

    Randall, Scott

    2009-07-01

    Student research campaigns (forskningskampanjer) have been an annual event in connection to Research Days (Forskningsdagene) since 2003 in Norway. The campaigns invite students from all over the country to participate in a common scientific research event, always connected to a special environmentally related theme - for example Air Quality in the Classroom (2003), Pollution along Roads (2004), Bacteria in Drinking Water (2005), and The Rain Check (2006). The year 2008, as with previous years, was overshadowed by the topic of climate change, and the specific role of humans. The research campaign theme for 2008 fit well into this focus: the potential benefits of solar energy as an alternative energy source. The campaign also was aligned with the Research Days theme of alternative energy sources and technologies. The campaign included the hands-on activity of assembling a solar panel and taking measurements with the device to determine efficiency, as well as a questionnaire to record the results and ask deeper questions regarding alternative energy and climate change. The results gained from data analysis of the campaign show that students were able to gain maximum efficient solar power from the devices they constructed, which gave them a solid understanding of solar power technology. Analysis of the campaign questionnaire in regards to the activity shows that students believe that solar energy should be better utilized as an energy source in Norway. (Also in Norwegian OR 24/2009). (Author)

  8. Russian Folk Culture in the 20 th Century: Oral Evidence of the Villagers (On the Materials of Folklore Expeditions

    Directory of Open Access Journals (Sweden)

    Ekaterina A. Dorokhova

    2017-12-01

    Full Text Available Folk culture is capable of developing certain adaptation mechanisms that help it promptly react to the changing conditions of natural, socio-political, and economic environment. This is evidenced by the stories of the villagers recorded during folklore expeditions to different regions of Russia. The article highlights changes that took place in the traditional Russian culture under the influence of collectivization in the 1920s–1930s, the collapse of kolkhozes in the 1990s, the development of the rural club amateur performances in the Soviet time, the events of the World War II, modern military conflicts, and Chernobyl ecological catastrophe. The authors come to conclusion that representatives of traditional culture flexibly adapt to their new living conditions, while extreme conditions such as wars and ecological catastrophes often contribute to the actualization of folk culture and enable the return of its certain aspects to living practice.

  9. The specificity of folklore and mythological motifs in the novel “Tsar Maiden” by Vsevolod Solovyov

    Directory of Open Access Journals (Sweden)

    Lyapina Svetlana Mitrofanovna

    2014-12-01

    Full Text Available The article deals with folklore motifs in the novel by Vsevolod Solovyov “Tsar-maiden”, and reveals the link between this work and a magic tale. The author comes to the conclusion that the appeal to the image of the Tsar-maiden due to the desire of the writer to show the irrational spirit of pre-Petrine Russia, judgment of the people of the rulers of Imperial power. In the popular view of the nation the fact that the woman has become a monarch it was beyond their comprehension and considered a miracle akin to a fairy tale. Therefore, from Vsevolod Solovyov’s viewpoint, a fabulous image of the Tsar-maiden in the minds of the people coincided with the image of Princess Sophia.

  10. Fear and Leadership in Union Organizing Campaigns

    Directory of Open Access Journals (Sweden)

    Caroline Murphy

    2016-01-01

    Full Text Available This article adopts a mobilization framework to examine the crucial actions of workplace activists in overcoming fear of employer reprisal during union organizing campaigns in hostile environments. The article explores fear as part of the organizing process in two ways; first, we examine how fear can act as a stimulus for workplace activists to take action in an attempt to overcome the source of that fear. Second, we examine fear as an inhibiting factor in organizing, whereby the presence of fear hinders individuals from taking action. Using qualitative data from interviews conducted with workplace activists across a variety of campaigns in Ireland, this article examines the process through which workplace activists conquer their own sense of fear and undertake the task of mobilizing colleagues toward collective action in pursuit of union representation amid fear of employer reprisal.

  11. Education campaigns: pointers and pitfalls.

    Science.gov (United States)

    Mariasy, J

    1988-01-01

    The best protection from AIDS is prevention, and this fact makes AIDS awareness campaigns a high priority. Since there are cases of well informed groups that still do not alter their sexual behavior (i.e. teenagers in the UK and San Francisco), fact forcing campaigns cannot be the method of AIDS education. Facts along with behavioral motivation are needed. AIDS awareness campaigns must recognize denial factors that must be overcome before the campaign is even taken seriously. On the other end of the spectrum, exaggerated fears leading to irrational behavior and stigmatization must be prevented by supplying counselling programs to dispel these fears. A campaign must build trust and not underestimate its target population so that their self respect remains high enough to motivate them towards assertive action. Cultural problems, such as women who cannot discuss sexual options for fear of being socially stigmatized, need to have programs that instruct as well as develop a environment that supports change. School women's groups, work places, clinics, community networks, and religious organizations know a local temperament and beliefs, and therefore should be consulted on designing messages that best fit their peers language, literacy, and economic circumstances. Their is no single answer for an AIDS awareness campaign, but a mixture of facts, explanation, persuasion, and reassurance for each targeted community must be well planned. Since each campaign is an experiment, it should be carefully regulated.

  12. Awareness campaign. Orthopedic Hospital of Oklahoma launches awareness campaign.

    Science.gov (United States)

    2007-01-01

    The Orthopedic Hospital of Oklahoma is a 25-bed inpatient and outpatient center with one focus: Orthopedics. To acquaint people with its services and build brand awareness to drive market share, the hospital launched a print campaign featuring actual patients.

  13. Language and folklore in Hamid Mosaddeq’s poem

    Directory of Open Access Journals (Sweden)

    نداسادات IRAN

    2016-01-01

    Full Text Available Abstract"Standard language", "sub-standard language" and "meta-standard language" are the language types of many varieties. Use of sub- standard language in making poetry, known as “stylistic deviation”, is one of the ways of highlighting poetic language. More attention to this technique of language in the contemporary period was paid by Nima. Nima believed that all words have the potentiality to enter the realm of poetry. No word is essentially poetic or non-poetic, but the way of using words by the poet determines its poetic value.Hamid Mossadegh by the use of sub-standard language elements, in addition to increasing the richness of his poems, made them closer to the mind, language and life of people. Folkloric elements of Mosaddeq’s poems were divided into seven groups: 1 Slang words, 2 common and spoken vocabulary 3 Irony and Proverbs 4 Tlfzhay popular 5 allusion to folk tales 6 folk beliefs and customs 7 local vocabulary.Slang words in poems Mosaddeq in the "verb" and "noun" have been examined. Many folk verbs such as "Shangidan" and "gap zadan (to chat" in Mosaddeq’s poems have been applied. Some of folk verbs in his poems are in such a way that at first, one could not understand the point. These verbs have several meanings that one or more specific meanings are slang, like verb "gereftan (to get" that means "to grow the root of the plant" has slang sense.There is an abundance application of folk nouns in Mosaddeq’s poem. Some of the nouns used in Mosaddeq’s poem, considering their figurative meanings, can be investigated in the folk nouns group, like "foot" in the figurative sense of "will"."Colloquial and current words are of the most frequent elements of folk words in the poetry of Mosaddeq. These words in the category of "nouns" and "verbs" could be analyzed. Lexical verbs such as "to hip" and "Perfume of Moskow" are of this kind. "Irony and Proverbs" are the other folk elements of the poetry of Mosaddeq

  14. Cyber-campaigning in Denmark

    DEFF Research Database (Denmark)

    Hansen, Kasper Møller; Kosiara-Pedersen, Karina

    2014-01-01

    sites and Facebook sites are popular among candidates but other features such as blogs, feeds, newsletter, video uploads, SMS and twitter are used by less than half the candidates. Second, only age and possibly education seem to matter when explaining the uptake of cyber-campaigning. The prominent...... candidates are not significantly more likely to use cyber-campaigning tools and activities. Third, the analysis of the effect of cyber-campaigning shows that the online score has an effect on the inter-party competition for personal votes, but it does not have a significant effect when controlling for other...

  15. The articulation of transnational campaigns

    DEFF Research Database (Denmark)

    Strange, Michael Stewart

    2011-01-01

    The article traces the complex series of relations that are constitutive of transnational campaigning through empirical research, focusing on political campaigning critical of the WTO's General Agreement on Trade-in-Services. Applying the methodology of post-structuralist discourse theory......, as developed by Laclau and Mouffe, the article is able to move beyond the search for a ‘Global Civil Society' or ‘Transnational Advocacy Network', and instead focus on the articulatory process in which the relations central to transnational campaigning are produced. This empowers an analysis that is able...

  16. Evaluation of a social marketing campaign to support Mexico City's comprehensive smoke-free law.

    Science.gov (United States)

    Thrasher, James F; Huang, Liling; Pérez-Hernández, Rosaura; Niederdeppe, Jeff; Arillo-Santillán, Edna; Alday, Jorge

    2011-02-01

    We aimed to assess the level of awareness and impact of a social marketing campaign to promote Mexico City's 2008 comprehensive smoke-free law. Four months after the smoke-free law was implemented but before the campaign launch, we collected data from a population-based, random sample of 961 inhabitants of Mexico City. We analyzed data from 786 respondents who completed follow-up at the end of the campaign to determine campaign exposure and the association between campaign exposure and changes in campaign-targeted knowledge and attitudes. Recall of any of the 5 campaign materials was 69%, with a uniform distribution of exposure to 1, 2, and 3 or more campaign materials (25%, 25%, and 19%, respectively). Exposure to a greater number of campaign materials was associated in a monotonic relation with campaign-targeted knowledge of ammonia and arsenic in cigarette smoke. In models assessing support for, perceived benefits of, and perceived right to smoke-free places, campaign exposure accounted for a positive change in half of the indicators within each of these domains. Social marketing campaigns can reinforce knowledge and attitudes that favor smoke-free laws, thereby helping to establish smoke-free norms.

  17. Norplant campaign in India.

    Science.gov (United States)

    1992-01-01

    The Indian government's plan to introduce the new long-acting contraceptive Norplant in the National Family Planning Program under pressure from the US government is opposed because Norplant has not been adequately tested. The government has reduced the funding for the national program for eradication of malaria and tuberculosis, but it is proposing to finance a Norplant based population project for the State of Uttar Pradesh. The powers that can turn a deaf ear to the possible hazards of Norplant. Implanted in the arm of a woman, the chemical is released into the bloodstream providing contraception for 5 years. Severe adverse reactions include depression, heart disease thromboembolism, high blood pressure, and ovarian cysts. Many such long-acting contraceptives are being developed including injectables, vaccines, nasal sprays, and vaginal rings with potential permanent impairment to fertility. One of the major objectives of the Family Planning Program is the improvement of the health status of women, but the introduction of Norplant would harm healthy young women. Therefore, the group Saheli and others in the campaign demand: 1) that plans for introduction of Norplant in the Family Planning Program be halted immediately; 2) that the introduction of any other long acting invasive contraceptive such as Net-En, vaginal ring, nasal spray, and anti-fertility vaccine be banned, both on the grounds of inadequacy of the health services and loss of user controls; 3) that information on the safety aspects of Norplant and the basis on which the Drugs Controller has granted his approval be made public; 4) that each and every one of the hundreds of women who still have the implant should be located, and the implant removed; and 5) that all hormonal contraceptive preparations be banned in the social marketing program as their use involves extensive monitoring.

  18. About the Collision Repair Campaign

    Science.gov (United States)

    EPA developed the Collision Repair Campaign to focus on meaningful risk reduction in the Collision Repair source sector to complement ongoing community air toxics work and attain reductions at a faster rate.

  19. Categorization of Mobile Advertising Campaigns

    OpenAIRE

    Pousttchi, Key; Wiedemann, Dietmar Georg

    2006-01-01

    The result of this contribution is a categorization and thus a description model for mobile advertising campaigns using the morphological method. For identification of the characteristics 32 case studies were analysed and relevant literature was sighted.

  20. Advertising Efficiency in Road Safety Prevention Campaigns

    Directory of Open Access Journals (Sweden)

    Julia Catalina Serrano Cordero

    2017-11-01

    Full Text Available This paper addresses the importance of the results evaluation processes in the education and road safety campaigns, although they have achieved remarkable progress in praxis, evidenced a lack of information as to the relevance and suitability of the tools of communication in prevention. The objective was to validate an education and road safety campaign implemented by the Municipal Transit and Transport Company of the city of Cuenca (Ecuador in 2014, for which qualitative and quantitative techniques were used, choosing a stratified probabilistic sample of 304 university students, (age: 15-39. The data collection instruments were: focus group, questionnaire and statistical records, interpreted through content analysis and descriptive statistics. The findings indicate that the most frequent perception about the causes of accidents is: alcohol consumption, speeding, cell phone use. Likewise, the campaign "Best to Prevent" obtained a level of generalized recognition, but it was the younger ones who received more influence of their content of communication. Results that corroborate that the methods of motivation and persuasion do affect the attitude changes, which influences the transformation towards a culture of road prevention.

  1. PERSON DEIXIS IN USA PRESIDENTIAL CAMPAIGN SPEECHES

    Directory of Open Access Journals (Sweden)

    Nanda Anggarani Putri

    2015-06-01

    Full Text Available This study investigates the use of person deixis in presidential campaign speeches. This study is important because the use of person deixis in political speeches has been proved by many studies to give significant effects to the audience. The study largely employs a descriptive qualitative method. However, it also employs a simple quantitative method in calculating the number of personal pronouns used in the speeches and their percentages. The data for the study were collected from the transcriptions of six presidential campaign speeches of Barack Obama and Mitt Romney during the campaign rally in various places across the United States of America in July, September, and November 2012. The results of this study show that the presidential candidates make the best use of pronouns as a way to promote themselves and to attack their opponents. The results also suggest that the use of pronouns in the speeches enables the candidates to construct positive identity and reality, which are favorable to them and make them appear more eligible for the position.

  2. Political Reputations and Campaign Promises

    OpenAIRE

    Aragones, Enriqueta; Palfrey, Thomas R.; Postlewaite, Andrew

    2006-01-01

    We analyze conditions under which candidates' reputations may affect voters' beliefs over what policy will be implemented by the winning candidate of an election. We develop a model of repeated elections with complete information in which candidates are purely ideological. We analyze an equilibrium in which voters' strategies involve a credible threat to punish candidates who renege on their campaign promises and in which all campaign promises are believed by voters and honored by candidates....

  3. Complex Contagion of Campaign Donations.

    Directory of Open Access Journals (Sweden)

    Vincent A Traag

    Full Text Available Money is central in US politics, and most campaign contributions stem from a tiny, wealthy elite. Like other political acts, campaign donations are known to be socially contagious. We study how campaign donations diffuse through a network of more than 50,000 elites and examine how connectivity among previous donors reinforces contagion. We find that the diffusion of donations is driven by independent reinforcement contagion: people are more likely to donate when exposed to donors from different social groups than when they are exposed to equally many donors from the same group. Counter-intuitively, being exposed to one side may increase donations to the other side. Although the effect is weak, simultaneous cross-cutting exposure makes donation somewhat less likely. Finally, the independence of donors in the beginning of a campaign predicts the amount of money that is raised throughout a campaign. We theorize that people infer population-wide estimates from their local observations, with elites assessing the viability of candidates, possibly opposing candidates in response to local support. Our findings suggest that theories of complex contagions need refinement and that political campaigns should target multiple communities.

  4. Complex Contagion of Campaign Donations.

    Science.gov (United States)

    Traag, Vincent A

    2016-01-01

    Money is central in US politics, and most campaign contributions stem from a tiny, wealthy elite. Like other political acts, campaign donations are known to be socially contagious. We study how campaign donations diffuse through a network of more than 50,000 elites and examine how connectivity among previous donors reinforces contagion. We find that the diffusion of donations is driven by independent reinforcement contagion: people are more likely to donate when exposed to donors from different social groups than when they are exposed to equally many donors from the same group. Counter-intuitively, being exposed to one side may increase donations to the other side. Although the effect is weak, simultaneous cross-cutting exposure makes donation somewhat less likely. Finally, the independence of donors in the beginning of a campaign predicts the amount of money that is raised throughout a campaign. We theorize that people infer population-wide estimates from their local observations, with elites assessing the viability of candidates, possibly opposing candidates in response to local support. Our findings suggest that theories of complex contagions need refinement and that political campaigns should target multiple communities.

  5. Radium diagnosis campaign - 59327

    International Nuclear Information System (INIS)

    Gabillaud Poillion, Florence

    2012-01-01

    In line with the approaches already adopted in France during the 90's on various sites where research and/or radium-extraction activities were mostly conducted in the past, the French public authorities wish from now on to pursue their prevention and site-rehabilitation approach inherited from the French craftsman and medical sectors that used that radioelement. As a matter of fact, radium has been in use in several medical activities, notably in the initial methods of cancer therapy. Similarly, it was also used in some craftsman activities, such as the clock industry, for its radioluminescent properties, the fabrication of lightning conductors or cosmetics until the 60's. Those activities have generated various traces of pollution that have remained today. On the basis of the different inventories of industrial sites where radium may have been held or used, and notably the inventory updated by the French Institute for Radiation Protection and Nuclear Safety (Institut de radioprotection et de surete nucleaire - IRSN) in 2007 at the request of the French Nuclear Safety Authority (Autorite de surete nucleaire - ASN), French State services have potentially identified 134 sites that hosted radium-related activities in France. The radiological status of those sites is either unknown or very partially known by State services. Sites include both dwellings or commercial premises and derelict lands. The 'Radium Diagnosis Campaign' (Operation Diagnostic Radium), consists of a radiological survey carried out by the IRSN. In cases where traces of radium are detected, plans call for the implementation of precautionary measures and of a medical follow-up of the relevant populations. Lastly, radium-contaminated sites are rehabilitated by the French National Radioactive Waste Management Agency (Agence nationale pour la gestion des dechets radioactifs - Andra). That voluntary and positive approach on the part of public authorities is fully financed by public funds, and consequently

  6. 5 CFR 950.801 - Campaign schedule.

    Science.gov (United States)

    2010-01-01

    ... 5 Administrative Personnel 2 2010-01-01 2010-01-01 false Campaign schedule. 950.801 Section 950... VOLUNTARY ORGANIZATIONS CFC Timetable § 950.801 Campaign schedule. (a) The Combined Federal Campaign will be.../International and International parts of the Charity List to all local campaigns by a date to be determined by...

  7. Impact of French advertising campaign

    International Nuclear Information System (INIS)

    Chaussade, Jean-Pierre; Ansel, Philippe

    1993-01-01

    'Today, some 75 % of France's electricity is generated by nuclear plants'. This was the theme of the advertising campaign launched for the second time in May 1992 by Electricite de France in national daily newspapers and magazines, in regional publications, on cinema and on TV. Compared to 1991 the second campaign was a new step in communication: first, was the wish to inform better the public. A Minitel program '3614 EDF' was created and connected by general public including a lot of information about nuclear energy and the way to visit a nuclear plant; secondly, was the use of TV media to target a larger population. The TV spot, 'the nuclear drill', uses humor to get more impact on the public. The campaign received an encouraging reception from the press, which admired its boldness and originality. As far as the general public is concerned, the campaign achieved its goals, as illustrated by the results of post-campaign surveys carried out to measure its effect. The segment of population targeted by campaign was mainly the so called 'pragmatics'. 'Pragmatics', who account for 25 % of the French population, are young, have a good education and are well informed. This category was selected as it shows a subtle attitude towards nuclear power, with more doubts than certainties. Moreover, this segment of the population has proven to be open to information issued by EDF and also plays a key role in influencing social trends. 63% of the segment targeted by the campaign (pragmatics) and 56% of the whole french population saw the ads

  8. GLOBE Aerosol Field Campaign - U.S. Pilot Study 2016

    Science.gov (United States)

    Pippin, Margaret; Marentette, Christina; Bujosa, Robert; Taylor, Jessica; Lewis, Preston

    2016-01-01

    During the spring of 2016, from April 4 - May 27, sixteen GLOBE schools participated in the GLOBE Aerosol Field Campaign - U.S. Pilot Study. Thirteen teachers from these schools had previously participated in the NASA LEARN program (Long-term Experience in Authentic Research with NASA) where they were GLOBE trained in Atmosphere protocols, and engaged in 1-3 years of research under the mentorship of NASA scientists. Each school was loaned two aerosol instruments for the Campaign duration, either 2 GLOBE sun photometers, 2 Calitoo sun photometers, or 1 of each. This allowed for students to make measurements side-by-side and in the case of the Calitoos, to compare AOT results immediately with each other for better consistency in data collection. Additionally, as part of the Field Campaign evaluation, multiple instruments allow for an assessment of the ease of use of each instrument for grade level of students, whether in middle school or high school. Before the Campaign, all GLOBE and Calitoo instruments were 'checked out' against an AERONET, then checked again upon return after the Campaign. By examining all data, before, during and after the Campaign, this gives an indication of instrument performance and proficiency obtained by the students. Support was provided to each teacher and their students at the level requested, via email, phone or video conferencing.

  9. The Folklore - Nationalism Relationship in the Balkans. Case Study “Whose Is This Song?” by Adela Peeva

    Directory of Open Access Journals (Sweden)

    Elena-Lorena Nedelcu

    2016-06-01

    Full Text Available This article analyses a 2003 documentary titled “Whose Is This Song?” by Bulgarian movie director Adela Peeva, in the purpose of understanding the relationship between the folklore and the nationalism in the Balkans. The theme of the documentary is the director’s quest to trace the roots of a folk song that she had thought was 100 percent Bulgarian since her childhood. The documentary follows Peeva’s journey with a camera in hand around Turkey, Greece, Macedonia, Albania, Bosnia and Herzegovina, Serbia and Bulgaria, where she discovers that the song is sung by all of these nations. The documentary can be interpreted as showing how an ordinary song could become an instrument of fanatical nationalism and that it reveals mutual strife instead of Balkan unity. In a region defined by ethnic hatred and war, what begins as a simply investigation of the true origins of a song, ends as a sociological and historical exploration of the deep misunderstandings between the people of the Balkans.

  10. Transformation of folklore tradition in the poem by M.I. Tsvetaeva “From the Sea”

    Directory of Open Access Journals (Sweden)

    Galieva Marianna Andreevna

    2015-06-01

    Full Text Available The paper studies the functioning of the folk tradition in the poetics by M.I. Tsvetaeva. The object of research is the poem “From the Sea” of 1926. Scientists have carefully studied motivic structure of the poem, but the attention is not paid to the folk elements. Special attention is paid to the motive of travel to “the other world”, which in terms of the semantics is correlated with the motive of sleep. Folklorism creativity of M.I. Tsvetaeva is studied enough, but there is always a need for the identification of implicit forms of folk traditions that exist in the poetics. In our work we are talking about the breaking of the folk tradition, its inner form. The connection to the archetypal models of poetry (the ship by pre-genre formations. Appeal to the fabulous tradition, to the motif of travel to “the other world” shows the archetypal, not typical in the poetry of the early XX century. It is applied the historical and typological method; Tsvetaeva’s metaphor is genetically traced to the ritual of reality expressed in the plot structure of the ship, eydology of the “other kingdom”. Historical poetics allows look at the poem “From the Sea” differently.

  11. The search for novel anticancer agents: a differentiation-based assay and analysis of a folklore product.

    Science.gov (United States)

    Dinnen, R D; Ebisuzaki, K

    1997-01-01

    One alternative approach to the current use of cytotoxic anticancer drugs involves the use of differentiation-inducing agents. However, a wider application of this strategy would require the development of assays to search for new differentiation-inducing agents. In this report we describe an in vitro assay using the murine erythroleukemia (clone 3-1) cells. Tests for the efficacy of this assay for the analysis of antineoplastic activity in natural products led to studies on pau d'arco, a South American folklore product used in the treatment of cancer. Purification of the activity in aqueous extracts by solvent partition and thin layer chromatography (TLC) indicated the presence of two activities, one of which was identified as lapachol. The activity in the pau d'arco extracts and of lapachol was inhibited by vitamin K1. As a vitamin K antagonist, lapachol might target such vitamin K-dependent reactions as the activation of a ligand for the Axl receptor tyrosine kinase.

  12. The PACA Project Observing Campaigns: From Comets to the Sun

    Science.gov (United States)

    Yanamandra-Fisher, Padma A.; PACA Project

    2017-10-01

    The Pro-Am Collaborative Astronomy (PACA) project evolved from the observational campaign of C/2012 S1 or C/ISON in 2013, and has expanded to pro-am observing campaigns of planets, polarimetric exploration and recently, polarization of the inner solar corona during the 2017 US Continental Total Solar Eclipse (TSE). The evolving need for individual customized observing campaigns has been incorporated into the evolution of PACA portal: supporting observing campaigns of current comets, legacy data, historical comets, planets, solar corona, interconnected with social media and a set of shareable documents addressing observational strategies; consistent standards for data; data access, use, and storage, to align with the needs of professional observers. Given the volume of data generated for each campaign, new ways of rapid data analysis, mining access and storage are needed. Several interesting results emerged from the synergistic inclusion of both social media and amateur astronomers: (1) the establishment of a network of astronomers and related professionals, that can be galvanized into action on short notice to support observing campaigns; (2) assist in various science investigations pertinent to the campaign; (3) provide an alert-sounding mechanism should the need arise; (4) immediate outreach and dissemination of results via our media/blogger members; (5) provide a forum for discussions between the imagers and modelers to help strategize the observing campaign for maximum benefit. Some recent PACA campaigns of note are: C/2013 A1 (C/SidingSpring) ; 67P/Churyumov-Gerasimenko (CG), target for ESA/Rosetta mission; PACA_Jupiter (and for other planets Mars, Saturn, Uranus and Neptune); polarimetry and current campaign PACA_PolNet, a multi-site polarimetric network to be implemented in August 2017, in partnership with the project Citizen CATE. I will highlight key aspects of various PACA campaigns, especially the current PACA_PolNet for the 2017 Total Solar Eclipse and

  13. The African American Women and Mass Media (AAMM) campaign in Georgia: quantifying community response to a CDC pilot campaign.

    Science.gov (United States)

    Hall, Ingrid J; Johnson-Turbes, Ashani; Berkowitz, Zahava; Zavahir, Yasmine

    2015-05-01

    To evaluate whether a culturally appropriate campaign using "Black radio" and print media increased awareness and utilization of local mammography screening services provided by the Centers for Disease Control and Prevention's National Breast and Cervical Cancer Early Detection Program among African American women. The evaluation used a quasi-experimental design involving data collection during and after campaign implementation in two intervention sites in GA (Savannah with radio and print media and Macon with radio only) and one comparison site (Columbus, GA). We used descriptive statistics to compare mammography uptake for African American women during the initial months of the campaign (8/08-1/09) with the latter months (2/09-8/09) and a post-campaign (9/09-12/09) period in each of the study sites. Comparisons of monthly mammogram uptake between cities were performed with multinomial logistic regression. We assumed a p value campaign to the later period. However, the increase did not persist in the post-campaign period. Analysis comparing monthly mammogram uptake in Savannah and Macon with Columbus showed a significant increase in uptake from the first to the second period in Savannah only (OR 1.269, 95 % CI (1.005-1.602), p = 0.0449). Dissemination of health promotion messages via a culturally appropriate, multicomponent campaign using Black radio and print media was effective in increasing mammogram uptake in Savannah among low-income, African American women. Additional research is needed to quantify the relative contribution of campaign radio, print media, and community components to sustain increased mammography uptake.

  14. Safety campaigns. TIS Launches New Safety Information Campaign

    CERN Multimedia

    2001-01-01

    Need to start a new installation and worried about safety aspects? Or are you newly responsible for safety matters in a CERN building? Perhaps you're simply interested in how to make the working environment safer for yourself and your colleagues. Whatever the case, a new information campaign launched by TIS this week can help. The most visible aspects of the new campaign will be posters distributed around the Laboratory treating a different subject each month. The Web site - http://safety.cern.ch/ - which provides all safety related information. But these are not the only aspects of the new campaign. Members of the TIS/GS group, whose contact details can be found on the safety web site, are available to give information and advice on a one-to-one basis at any time. The campaign's launch has been timed to coincide with European Safety Week, organized by the European Agency for Safety and Health at Work and the subject treated in the first posters is safety inspection. This particular topic only concerns thos...

  15. Managing Dog Waste: Campaign Insights from the Health Belief Model

    Science.gov (United States)

    Typhina, Eli; Yan, Changmin

    2014-01-01

    Aiming to help municipalities develop effective education and outreach campaigns to reduce stormwater pollutants, such as pet waste, this study applied the Health Belief Model (HBM) to identify perceptions of dog waste and corresponding collection behaviors from dog owners living in a small U.S. city. Results of 455 online survey responses…

  16. Wind turbine and actuator disc wake : Two experimental campaigns

    NARCIS (Netherlands)

    Lignarolo, L.; Ragni, D.; Simao Ferreira, C.J.; van Bussel, G.J.W.

    2015-01-01

    The present paper is the summary of 3 years of research on the wake aerodynamics of horizontal axis wind turbine at Delft University of Technology, the Netherlands. In particular, the main results and the conclusions of two experimental campaigns are collected. The underlying research question is:

  17. #SupportTheCause: Identifying Motivations to Participate in Online Health Campaigns

    NARCIS (Netherlands)

    Nguyen, Dong-Phuong; van den Broek, Tijs Adriaan; Hauff, C.; Hiemstra, Djoerd; Ehrenhard, Michel Léon

    We consider the task of automatically identifying participants’ motivations in the public health campaign Movember and investigate the impact of the different motivations on the amount of campaign donations raised. Our classification scheme is based on the Social Identity Model of Collective Action

  18. Campaign Advertising and Voter Welfare

    NARCIS (Netherlands)

    Prat, A.

    1997-01-01

    This paper investigates the role of campaign advertising and the opportunity of legal restrictions on it. An electoral race is modeled as a signalling game with three classes of players: a continuum of voters, two candidates, and one interest group. The group has non-verifiable insider information

  19. The Effect of Political Campaigns

    DEFF Research Database (Denmark)

    Hansen, Kasper Møller

    between the theoretical considerations and empirical data. Finally, the paper presents how these models are operationalized in the questionnaires and experiments of the project Online Panel of Electoral Campaigning (OPEC). The paper is part of a five years research project, OPEC, which is set out...

  20. Successful Strategies for Capital Campaigns

    Science.gov (United States)

    Grover, Stuart R.

    2007-01-01

    Twenty five years ago, few community or technical colleges considered launching capital campaigns. They lacked community standing, professional fundraising staff, and the related institutional foundation structure to manage charitable efforts. Gradually, as public funding eroded, bond issues became harder to pass, and colleges recognized the need…

  1. Advanced Fuels Campaign 2012 Accomplishments

    Energy Technology Data Exchange (ETDEWEB)

    Not Listed

    2012-11-01

    The Advanced Fuels Campaign (AFC) under the Fuel Cycle Research and Development (FCRD) program is responsible for developing fuels technologies to support the various fuel cycle options defined in the DOE Nuclear Energy Research and Development Roadmap, Report to Congress, April 2010. The fiscal year 2012 (FY 2012) accomplishments are highlighted below. Kemal Pasamehmetoglu is the National Technical Director for AFC.

  2. Ethnomedicinal review of folklore medicinal plants belonging to family Apiaceae of Pakistan

    International Nuclear Information System (INIS)

    Ikram, A.; Zahra, N.B.

    2015-01-01

    The use of herbs for therapeutic purpose is as old as human history. In Pakistan a major part of population is dependent on the traditional medicine derived from plants for primary health care system. The interest in the use of traditional system of medicine has gained popularity globally. The developed countries are shifting their focus to further research based on the indigenous knowledge collected from aboriginal people. The present study reviews the ethno-medicinal uses of family Apiaceae reported from Pakistan. Out of 167 species reported from Pakistan, 66 are found to be used medicinally. Most commonly treated disorders by use of Apiaceae herbal flora are gastrointestinal tract and liver disorders (28%) followed by cough, cold and respiratory tract problems (11%). The plant parts frequently used are roots (22%) followed by whole plant material (19%), leaf material (18%), fruit (13%), seed (12%), stem, flower, aerial parts (5%) and sap (1%). It is suggested to carry out similar studies for other families to explore the indigenous knowledge for the development of commercial products and to collectively document the scattered existing knowledge. (author)

  3. Campaigns of the Crimean Tatars and Ottomans against Iran

    Directory of Open Access Journals (Sweden)

    Özer Küpeli

    2014-07-01

    Full Text Available Starting from the 15th century, when the Crimean Khanate recognized the authority of the Ottoman Empire, its forces was actively used by the Ottoman Empire in its foreign policy. Especially the Tatars were indispensable allies in campaigns against Western European countries, Caucasus, and, subsequently, in the containment of the Moscow State. However, Tatar troops of the Crimean Khanate were also used in other political directions of the Ottoman Empire. The main rival of the Ottoman State in the east was the Safavid Iran. Troops of the Crimean Khanate also took part in these campaigns of the Ottomans. The author describes the participation of Tatar troops in the war with Iran. During the Ottoman military campaigns, the Tatars, for the most part, played a role of Akinji moving ahead of the Ottoman forces and collecting trophies and prey in hostile lands, rather than participating in the frontline battles. Initially, the Crimean khans participated only in the wars that took place in the western territories. However, the situation changed in the second half of the 16th century under Sultan Suleiman, when the Crimean cavalry was also involved in the eastern campaigns. The Tatars did not particularly want to participate in campaigns against Iran. There were cases, when these campaigns ended in tears: with the capture of the heir to the Crimean throne (Adil Giray, its execution and the defeat of the Tatar army. However, the Crimean khans participated in every campaign against Iran on the side of the Ottoman Empire. Disobeying the Sultan orders could lead to the replacement of khan (Mehmed Giray II. Archive documents reveal that the number of Tatar troops sent against Iran, ranged from 5 to 10 thousand soldiers, although the Ottoman sources overestimates the amount (30–40 thousand.

  4. Radiation exposure control during EMCCR campaign at MAPS

    International Nuclear Information System (INIS)

    Jawahar, S.; Singha Roy, S.

    2003-01-01

    Enmasse Coolant Channel Replacement (EMCCR) work is second of its kind for Indian PHWR- next to RAPS - 2 campaign- after successful demonstration of ability by NPCIL to carry out such major core component maintenance. The Challenges posed during such campaign are mainly attributed to the radiation field, continuous occupancy, and large quantity of material handling for execution as well as preparing infrastructure, exposure control for large number of workmen. Extensive planning was carried out to address all these issues in order to reduce the downtime of the station keeping the collective dose as low as reasonable achievable (ALARA). This paper highlights the strategy adopted, logistics involved in execution of work and the efforts taken to control radiation exposure during this major campaign. (author)

  5. Coordinated Field Campaigns in Chesapeake Bay and Gulf of Mexico

    Science.gov (United States)

    Mannino, Antonio; Novak, Michael; Tzortziou, Maria A.

    2015-01-01

    NASA's GEOstationary Coastal and Air Pollution Events (GEO-CAPE) mission concept recommended by the U.S. National Research Council (2007) focuses on measurements of atmospheric trace gases and aerosols and aquatic coastal ecology and biogeochemistry from geostationary orbit (35,786 km altitude). Two GEO-CAPE-sponsored multi-investigator ship-based field campaigns were conducted to coincide with the NASA Earth Venture Suborbital project DISCOVER-AQ (Deriving Information on Surface conditions from Column and Vertically Resolved Observations Relevant to Air Quality) field campaigns: (1) Chesapeake Bay in July 2011 and (2) northwestern Gulf of Mexico in September 2013. Goal: to evaluate whether GEO-CAPE coastal mission measurement and instrument requirements are optimized to address science objectives while minimizing ocean color satellite sensor complexity, size and cost - critical mission risk reduction activities. NASA continues to support science studies related to the analysis of data collected as part of these coordinated field campaigns and smaller efforts.

  6. News Media Framing of Negative Campaigning

    DEFF Research Database (Denmark)

    Pedersen, Rasmus Tue

    2014-01-01

    that news coverage of negative campaigning does apply the strategic game frame to a significantly larger degree than articles covering positive campaigning. This finding has significant implications for campaigning politicians and for scholars studying campaign and media effects.......News media coverage of election campaigns is often characterized by use of the strategic game frame and a focus on politicians’ use of negative campaigning. However, the exact relationship between these two characteristics of news coverage is largely unexplored. This article theorizes that consumer...... demand and norms of journalistic independence might induce the news media outlets to cover negative campaigning with a strategic game frame. A comprehensive content analysis based on several newspaper types, several election campaigns, and several different measurements of media framing confirms...

  7. Heart Health: The Heart Truth Campaign 2009

    Science.gov (United States)

    ... Bar Home Current Issue Past Issues Cover Story Heart Health The Heart Truth Campaign 2009 Past Issues / Winter 2009 Table ... one of the celebrities supporting this year's The Heart Truth campaign. Both R&B singer Ashanti (center) ...

  8. Oral cancer preventive campaigns: are we reaching the real target?

    Directory of Open Access Journals (Sweden)

    Renato Paladino Nemoto

    2015-02-01

    Full Text Available Introduction: Oral cavity malignant neoplasms have a high mortality rate. For this reason, preventive campaigns have been developed, both to educate the population and to diagnose lesions at an early stage. However, there are studies that contest the validity of these endeavors, principally because the target audience of the campaigns may not conform to the group at highest risk for oral malignancy. Objective: To describe the profile of patients who avail themselves of the preventive campaign, identify the presence of oral lesions in that population, and compare that data with the epidemiological profile of patients with oral cancer. Methods: Cross-sectional historical cohort study performed by analysis of epidemiological data of the campaign "Abra a Boca para a Saúde" collected in the years from 2008 to 2013. Results: In the years analyzed, 11,965 people were treated and 859 lesions were diagnosed, all benign. There was a female predominance (52.7%, with mean age of 44 years (±15.4 years; 26% were smokers and 29% reported alcohol consumption. It is known that the group at highest risk to develop oral cancer is 60to 70-year-old men, who are alcoholic smokers. Conclusion: The population that seeks preventive campaigns is not the main risk group for the disease. This fact explains the low number of lesions and the lack of cancer detection.

  9. Radon campaigns. Status report 2008; Radontalkoot. Tilannekatsaus 2008

    Energy Technology Data Exchange (ETDEWEB)

    Arvela, H.; Valmari, T.; Reisbacka, H.; Niemelae, H.; Oinas, T.; Maekelaeinen, I.; Laitinen-Sorvari, R.

    2008-12-15

    Radon campaigns aim at activating citizens to make indoor radon measurements and remediation as well as increasing the common awareness of indoor radon questions. Indoor radon increases the risk of lung cancer. Through radon campaigns Radiation and Nuclear Safety Authority (STUK) also promotes the attainment of those goals that the Ministry of Social Affairs and Health has set for municipal authorities in Finland for prevention of the harmful effects of radon. The Ministry of Social Affairs and Health supports this campaign. Radon campaigns were started in autumn 2003. By autumn 2008 the campaigns have been organised already in 64 regions altogether in 160 municipalities. In some municipalities they have already arranged two campaigns. Altogether 14 100 houses have been measured and in 2 100 of these the action limit of radon remediation 400 Bq / m3 has been exceeded. When participating in radon campaigns the house owners receive a special offer on radon detectors with a reduced price. In 2008 a new practice was introduced where the campaign advertisements were distributed by mail to low-rise residential houses in a certain region. The advertisement includes an order / deposit slip with postage paid that the house owner can send directly to STUK to easily make an order for radon measurement. In the previous radon campaigns in 2003 - 2007 the municipal authorities collected the orders from house owners and distributed later the radon detectors. The radon concentrations measured in the campaign regions have exceeded the action limit of 400 Bq / m3 in 0 - 39% of houses, depending on the region. The total of 15% of all measurements made exceeded this limit. The remediation activities have been followed by sending a special questionnaire on remedies performed to the house owners. In 2006 - 2007 a questionnaire was sent to those households where the radon concentration of 400 Bq / m3 was exceeded during the two first campaign seasons. Among the households that replied

  10. On Collecting and Publishing the Albanian Oral Epic

    Directory of Open Access Journals (Sweden)

    Arbnora Dushi

    2014-05-01

    Full Text Available The aim of this paper is to examine how the Albanian epic known as the ‘Cycle of the Frontier Warriors’ has been presented in Albanian folklore collections. I will examine seven written versions of the song ‘The Wedding of Ali Bajraktari’, which belongs to this epic cycle. The ‘Cycle of the Frontier Warriors’, has been an object of collection since the beginning of the twentieth century. There are now dozens of volumes published, but the studies published to date concentrate on historical, thematic and comparative rather than contextual and textual issues.

  11. Ash Stabilization Campaign Blend Plan

    International Nuclear Information System (INIS)

    Winstead, M.L.

    1995-01-01

    This Stabilization Blend Plan documents the material to be processed and the processing order for the FY95 Ash Stabilization Campaign. The primary mission of this process is to reduce the inventory of unstable plutonium bearing ash. The source of the ash is from Rocky Flats and the 232-Z incinerator at the Plutonium Finishing Plant (PFP). The ash is currently being stored in Room 235B and Vault 174 in building 234-5Z. The sludge is to be thermally stabilized in a glovebox in room 230A of the 234-5Z building and material handling for the process will be done in room 230B of the same building. The campaign is scheduled for approximately 12--16 weeks. A total of roughly 4 kg of Pu will be processed

  12. Estimation of Subdaily Polar Motion with the Global Positioning System During the Spoch '92 Campaign

    Science.gov (United States)

    Ibanez-Meier, R.; Freedman, A. P.; Herring, T. A.; Gross, R. S.; Lichten, S. M.; Lindqwister, U. J.

    1994-01-01

    Data collected over six days from a worldwide Global Positioning System (GPS) tracking network during the Epoch '92 campaign are used to estimate variations of the Earth's pole position every 30 minutes.

  13. Talking about Quitting: Interpersonal Communication as a Mediator of Campaign Effects on Smokers’ Quit Behaviors

    Science.gov (United States)

    Jeong, Michelle; Tan, Andy; Brennan, Emily; Gibson, Laura; Hornik, Robert C.

    2015-01-01

    This study examined the role of interpersonal communication in the context of a mass media anti-smoking campaign. Specifically, it explored whether conversations about campaign ads and/or about quitting mediated campaign exposure effects on two quitting behaviors (sought help to quit and tried to quit smoking completely), as well as the relationship between ad-related and quitting-related conversations. Data were collected prior to the campaign and monthly for 16 months during the campaign through cross-sectional telephone surveys among a sample of 3277 adult Philadelphian smokers. Follow-up interviews were conducted among 877 participants three months after their first survey. Cross-sectional and longitudinal mediation models with bootstrap procedures assessed the indirect effects of campaign exposure on outcomes through conversations, and of conversations about ads on outcomes through conversations about quitting. In addition, lagged regression analyses tested the causal direction of associations between the variables of interest. The results partially support hypotheses that conversations about quitting mediate campaign effects on quitting-related behaviors, and, in line with previous research, that conversations about the ads have indirect effects on quitting-related behaviors by triggering conversations about quitting. These findings demonstrate the importance of considering interpersonal communication as a route of campaign exposure effects when evaluating and designing future public health campaigns. PMID:26147367

  14. Meta-analysis of the effect of road safety campaigns on accidents.

    Science.gov (United States)

    Phillips, Ross Owen; Ulleberg, Pål; Vaa, Truls

    2011-05-01

    A meta-analysis of 67 studies evaluating the effect of road safety campaigns on accidents is reported. A total of 119 results were extracted from the studies, which were reported in 12 different countries between 1975 and 2007. After allowing for publication bias and heterogeneity of effects, the weighted average effect of road safety campaigns is a 9% reduction in accidents (with 95% confidence that the weighted average is between -12 and -6%). To account for the variability of effects measured across studies, data were collected to characterise aspects of the campaign and evaluation design associated with each effect, and analysed to identify a model of seven campaign factors for testing by meta-regression. The model was tested using both fixed and random effect meta-regression, and dependency among effects was accounted for by aggregation. These analyses suggest positive associations between accident reduction and the use of personal communication or roadside media as part of a campaign delivery strategy. Campaigns with a drink-driving theme were also associated with greater accident reductions, while some of the analyses suggested that accompanying enforcement and short campaign duration (less than one month) are beneficial. Overall the results are consistent with the idea that campaigns can be more effective in the short term if the message is delivered with personal communication in a way that is proximal in space and time to the behaviour targeted by the campaign. Copyright © 2011 Elsevier Ltd. All rights reserved.

  15. Do social marketing campaigns in health work? A critical analysis of four UK campaigns

    OpenAIRE

    Coope, David

    2007-01-01

    This management project looks at four recent social marketing campaigns in the field of health in the UK to determine whether such campaigns work. The project critically analyses the marketing campaigns used, and aims to determine the range of factors that create a successful social marketing campaign in health. There is analysis of four case studies undertaken after secondary research into social marketing campaigns run by a range of different organisations. The case studies are the ...

  16. Cryosphere campaigns in support of ESA's Earth Explorers Missions

    Science.gov (United States)

    Casal, Tânia; Davidson, Malcolm; Plank, Gernot; Floberghagen, Rune; Parrinello, Tommaso; Mecklenburg, Susanne; Drusch, Matthias; Fernandez, Diego

    2014-05-01

    demonstrated for the first time the potential to retrieve sea ice thickness from SMOS data. However, the product retrieval algorithm had never been validated using independent airborne measurements in the Arctic region. Therefore, the SMOSice airborne campaign will take place over sea-ice south east of Svalbard during the last week of March 2014. CryoVEx 2014 is a large collaborative effort to help ensure the accuracy of ESA's ice mission CryoSat-2. ESA has supported extensive CryoSat-2 pre-launch validation campaigns by providing simultaneous overflights of surface experiments performed by CryoSat Validation Retrieval Team (CVRT) members in Greenland, Canada, Svalbard and the Arctic Ocean in 2003, 2005, 2006, 2007 and 2008. Since CryoSat-2's launch, the field campaigns have been significantly augmented including a close collaboration with NASA's Operation Icebridge since 2011 and continued in 2014. Collectively, these activities are known as CryoVEx (CryoSat-2 Validation Experiment). The aim of this large-scale CryoVEx2014 ground and airborne campaign is to record sea-ice thickness and conditions of the ice along the CryoSat-2 ground track. A range of sensors installed in different aircraft included simple cameras to get a visual record of the sea ice, laser scanners to clearly map the height of the ice, an ice-thickness sensor (EM-Bird), ESA's radar altimeter (ASIRAS) and NASA's snow and Ku-band radars, which mimic CryoSat's measurements but at a higher resolution. Results from previous campaigns have shown the ability to detect centimetre differences between sea-ice and thin ice/water which in turn allowed for an accurate estimation of actual sea ice thickness. For the different activities a rich variety of datasets has been recorded, are archived and users can access campaign data through the EOPI web portal [http://eopi.esa.int].

  17. From Folklore to Scientific Evidence: Breast-Feeding and Wet-Nursing in Islam and the Case of Non-Puerperal Lactation

    Science.gov (United States)

    Moran, Lia; Gilad, Jacob

    2007-01-01

    Breast-feeding practice has an important medical and socio-cultural role. It has many anthropological aspects concerning the “power structures” that find their expression in breast-feeding and the practices that formed around it, both socially, scientifically, and legally-speaking. Breast-feeding has been given much attention by religions and taboos, folklore, and misconception abound around it making it a topic of genuine curiosity. This paper aims at expanding the spectrum of folklore associated with breast-feeding. The paper deals with historical, religious, and folkloristic aspects of breast-feeding, especially wet-nursing, in Islam and focuses on an intriguing Islamic tale on breast-feeding - lactation by non-pregnant women (or non-puerperal lactation). Apparently, accounts of non-puerperal lactation are not restricted to Islam but have been documented in various societies and religions throughout centuries. Two medical situations - hyperprolactinemia and induced lactation, appear as possible explanations for this phenomenon. This serves as an excellent example for the value of utilizing contemporary scientific knowledge in order to elucidate the origin, anthropology and evolvement of ancient myth and superstition. PMID:23675050

  18. When “She” Is Not Maud: An Esoteric Foundation and Subtext for Irish Folklore in the Works of W.B. Yeats

    Directory of Open Access Journals (Sweden)

    C. Nicholas Serra

    2017-10-01

    Full Text Available This article examines Yeats’s broad use of Irish folklore between 1888 and 1938, and attempts to find a justification for his contention that his own unique metaphysical system expressed in both editions of A Vision, itself an outgrowth of his three decades of ritual practice as an initiate in the Hermetic Order of the Golden Dawn, could somehow function as both an interpretation and enlargement of “the folk-lore of the villages”. Beyond treating Irish fairy stories as a way for Yeats to establish his own Irishness, capture what remained of “reckless Ireland” in its twilight, or create a political counter-discourse set against English hegemony, the immutability and immortality of the sídhe are considered in light of the assertions of several minor lectures from the Golden Dawn. This connection sheds new light on Yeats’s ideas about Unity of Being, and hypothesizes a possible esoteric path to “escape” from his system of phases so as to resolve the body-soul dilemma evident in his poetry.

  19. The Sprite 2005 Observation Campaign

    DEFF Research Database (Denmark)

    Chanrion, Olivier Arnaud; Crosby, Norma; Armone, Enrico

    2007-01-01

    The four year "Coupling of Atmospheric Layers (CAL)" EU FP5 Research Training Network project studied unanswered questions related to transient luminous events (sprites, jets and elves) in the upper atmosphere. Consisting of ten scientific work-packages CAL also included intensive training and ou......, to develop their organisational skills, and to enhance their ability to communicate their activities. The campaign was a unique opportunity to train and strengthen skills that will be an asset to their future careers and, overall, was most successful....

  20. Sludge Stabilization Campaign blend plan

    International Nuclear Information System (INIS)

    De Vries, M.L.

    1994-01-01

    This sludge stabilization blend plan documents the material to be processed and the order of processing for the FY95 Sludge Stabilization Campaign. The primary mission of this process is to reduce the inventory of unstable plutonium bearing sludge. The source of the sludge is residual and glovebox floor sweepings from the production of material at the Plutonium Finishing Plant (PFP). The reactive sludge is currently being stored in various gloveboxes at PFP. There are two types of the plutonium bearing material that will be thermally stabilized in the muffle furnace: Plutonium Reclamation Facility (PRF) sludge and Remote Mechanical C (RMC) Line material

  1. The British Nuclear Industry Forum's public affairs campaign

    International Nuclear Information System (INIS)

    Parker, Keith

    2000-01-01

    Full text: In March 1999, BNIF launched a public affairs Campaign with the objective of influencing the views of opinion formers - particularly in the political field - about the case for nuclear energy as a long-term, sustainable component of the UK's energy mix. The Campaign was launched to BNIF's 70 member companies under the slogan, Profiting through Partnership - By Changing the Climate of Opinion. That slogan was chosen to emphasise a key feature of the Campaign approach, which is the importance of an industry speaking collectively with one voice, but with each individual company actively playing its part by spreading the industry's messages to their own local and regional audiences - Members of Parliament, local politicians, local media - to build a groundswell of support for the eventual renewal of nuclear energy in the UK. Our aim was to place the prospect of a new nuclear power station firmly on the political agenda during the lifetime of the next Parliament - that is, in the period 2002-2007. The Campaign was launched at a time when a few encouraging signs were emerging of a growing recognition in Government, Parliament, and in academic and scientific circles that nuclear energy has an important role to play in meeting the energy and environmental challenges of the 21st century. The challenge, in particular, of climate change and the UK Government's commitment to reduce greenhouse gas emissions undertaken at Kyoto and in its election manifesto, gave the industry a strong, positive issue on which to campaign. However, we fully recognised that to make a convincing case for nuclear energy we would also have to address the issues of concern and doubt in the minds of the public and politicians - economic competitiveness, waste management, transport and decommissioning. During the year, BNIF produced a range of Campaign materials, made submissions to several Government and other inquiries and consultations, organised events, meetings and discussions, all with

  2. Pastourelle et folklore

    OpenAIRE

    Dumas, René

    2014-01-01

    Dans l'état où il nous est parvenu, le Tristan de Béroul ne nous offre que peu d'évocations de la ville et de la demeure où évoluent les différents personnages. Pourtant, bon nombre des moments-clés du roman se situent précisément en milieu urbain : la scène de la marche au suplice d'Iseut, par exemple, ou celle de la fête qui célèbre son retour auprès du roi Marc. Aussi tenterons-nous de préciser dans quel cadre de vie se situent les aventures de Tristan et Iseut et de rechercher l'ordre urb...

  3. Clustering Methods Application for Customer Segmentation to Manage Advertisement Campaign

    OpenAIRE

    Maciej Kutera; Mirosława Lasek

    2010-01-01

    Clustering methods are recently so advanced elaborated algorithms for large collection data analysis that they have been already included today to data mining methods. Clustering methods are nowadays larger and larger group of methods, very quickly evolving and having more and more various applications. In the article, our research concerning usefulness of clustering methods in customer segmentation to manage advertisement campaign is presented. We introduce results obtained by using four sel...

  4. Campaign rhetoric: A model of reputation

    OpenAIRE

    Aragonés, Enriqueta; Postlewaite, Andrew

    2000-01-01

    We analyze conditions under which a candidate's campaign rhetoric may affect the beliefs of the voters over what policy the candidate will implement in case he wins the election. We develop a model of repeated elections with complete information in which candidates are purely ideological. Voter's strategies involve a credible threat to punish candidates that renege of their campaign promises, and in equilibrium all campaign promises are believed by voters, and honore...

  5. Barrow Black Carbon Source and Impact Study Final Campaign Report

    Energy Technology Data Exchange (ETDEWEB)

    Barrett, Tate [Baylor Univ., Waco, TX (United States)

    2014-07-01

    The goal of the Barrow Black Carbon Source and Impact (BBCSI) Study was to characterize the concentration and isotopic composition of carbonaceous atmospheric particulate matter (PM) at the Atmospheric Radiation Measurement site in Barrow, AK. The carbonaceous component was characterized via measurement of the organic and black carbon (OC and BC) components of the total PM. To facilitate complete characterization of the particulate matter, filter-based collections were used, including a medium volume PM2.5 sampler and a high volume PM10 sampler. Thirty-eight fine (PM2.5) and 49 coarse (PM10) particulate matter fractions were collected at weekly and bi-monthly intervals. The PM2.5 sampler operated with minimal maintenance during the 12 month campaign. The PM10 sampler used for the BBCSI used standard Tisch hi-vol motors which have a known lifetime of ~1 month under constant use; this necessitated monthly maintenance and it is suggested that the motors be upgraded to industrial blowers for future deployment in the Arctic. The BBCSI sampling campaign successfully collected and archived 87 ambient atmospheric particulate matter samples from Barrow, AK from July 2012 to June 2013. Preliminary analysis of the organic and black carbon concentrations has been completed. This campaign confirmed known trends of high BC lasting from the winter through to spring haze periods and low BC concentrations in the summer.

  6. Economic evaluation of the anti-stigma social marketing campaign in England 2009-2011.

    Science.gov (United States)

    Evans-Lacko, Sara; Henderson, Claire; Thornicroft, Graham; McCrone, Paul

    2013-04-01

    Evidence on the economic impact of social marketing anti-stigma campaigns in relation to people with mental illness is limited. To describe the economic impact of the Time to Change (TTC) anti-stigma social marketing campaign, including the potential effects on the wider economy. Data collected for the evaluation of TTC were combined with the social marketing campaign expenditure data to investigate differences in knowledge, attitudes and behaviour in relation to campaign awareness. To evaluate the return on investment, we applied a decision model that estimated the impact on employment for people with depression. Based on average national social marketing campaign costs, the economic benefits outweighed costs even if the campaign resulted in only 1% more people with depression accessing services and gaining employment if they experienced a health improvement. The cost per person with improved intended behaviour was at most £ 4 if we assume the campaign was responsible for 50% of the change. Costs associated with improved knowledge and attitudes, however, were more variable. The findings suggest that the TTC anti-stigma social marketing campaign is a potentially cost-effective and low-cost intervention for reducing the impact of stigma on people with mental health problems.

  7. Recent Science Campaigns at HAARP

    Science.gov (United States)

    McCoy, R. P.; Bristow, W. A.; Fallen, C. T.

    2017-12-01

    Experiments in HF ionospheric heating using the High­frequency Active Auroral Research Program (HAARP) facilities have tremendous potential for informing our investigation of the Earth's upper atmosphere, ionosphere, and magnetosphere. They provide a unique opportunity for quantifying and modeling the multi­scale coupled processes that characterize the interactions between the plasma in near­Earth space, the Earth's magnetic field, and the neutral gasses of the atmosphere. Physical parameters of the region are often difficult to measure with ground­based instruments, and the measurements that are possible are often poorly resolved in range or time or unavailable outside narrow altitude regimes. HF ionospheric modification experiments allow us to measure ionospheric and thermospheric state parameters more systematically and over a broader range of conditions than would otherwise be possible. HAARP is the world's most powerful and most flexible HF transmitting facility, capable of generating 3.6 MW of RF power over a frequency range from about 2 MHz to about 10 MHz. The electronic phased array antenna provides the ability to direct the RF energy to a large region of the sky above Alaska. HAARP was constructed through a research program managed by the Air Force Research Laboratory (AFRL), and the Office of Naval Research (ONR). It was jointly funded by AFRL, ONR, and the Defense Advanced Projects Research Agency (DARPA). These agencies ended of their program of HAARP research in 2014, and donated the site equipment to the University of Alaska, Fairbanks (UAF), in the summer of 2015, who now operate the facility as an international observatory for radio plasma heating and subauroral physics. Since taking control of HAARP, UAF has carried out research campaigns in February 2017, and September 2017. The topics investigated in the campaigns included the physics of ionospheric irregularities (FAI), the stimulated electromagnetic emissions (SEE), generation of optical

  8. Contextual Influences and Campaign Awareness Among Young Adults: Evidence from the National truth® Campaign.

    Science.gov (United States)

    Vallone, Donna M; Ilakkuvan, Vinu; Xiao, Haijun; Cantrell, Jennifer; Rath, Jessica; Hair, Elizabeth

    2015-01-01

    Mass media campaigns have been found to shape the public's knowledge, attitudes, beliefs, and behavior around tobacco. This study examines the influence of contextual factors with respect to awareness of the national truth® campaign, a mass media, branded tobacco use prevention campaign, among a sample of young adults (n = 2,804) aged 24-34 years old; these respondents were within the age range for both the primary and secondary targets of the campaign during the period (2000-2007) when the campaign was airing television advertising at consistently high levels. Mulitvariable models reveal lower educational attainment and Hispanic ethnicity as significant contextual factors predictive of lower campaign awareness, controlling for media use. In contrast, gender, state tobacco control policy, sensation-seeking, current smoking status, and community-level SES variables were not significantly associated with campaign awareness. Further research is needed to identify the mechanisms through which public education campaigns operate, particularly among disadvantaged communities.

  9. World campaign for the biosphere

    Energy Technology Data Exchange (ETDEWEB)

    Worthington, E.B.

    1982-07-01

    Four aims are included in the Draft Declaration about the Champaign for The Biosphere; 1) education and allied activities, 2) scientific understanding, 3) practical activities, and 4) accommodation of humanity to The Biosphere. There is a strong case for application to practical affairs of what is already known. The campaign might focus initially on problems that illustrate changing attitudes which are the result of research and experience. Examples include the Green revolution in agriculture and, in engineering, the swing of changing attitudes to the primary and ancillary effects of large projects for hydro-power and irrigation. The need for conservation of natural resources by rational, ecologically wise use is stressed. Educational and medical programs for planned parenthood are already available. The problem will be to boost them to top priority in the countries that need them most. (JMT)

  10. Advanced Fuels Campaign Execution Plan

    Energy Technology Data Exchange (ETDEWEB)

    Kemal Pasamehmetoglu

    2010-10-01

    The purpose of the Advanced Fuels Campaign (AFC) Execution Plan is to communicate the structure and management of research, development, and demonstration (RD&D) activities within the Fuel Cycle Research and Development (FCRD) program. Included in this document is an overview of the FCRD program, a description of the difference between revolutionary and evolutionary approaches to nuclear fuel development, the meaning of science-based development of nuclear fuels, and the “Grand Challenge” for the AFC that would, if achieved, provide a transformational technology to the nuclear industry in the form of a high performance, high reliability nuclear fuel system. The activities that will be conducted by the AFC to achieve success towards this grand challenge are described and the goals and milestones over the next 20 to 40 year period of research and development are established.

  11. Advanced Fuels Campaign Execution Plan

    Energy Technology Data Exchange (ETDEWEB)

    Kemal Pasamehmetoglu

    2011-09-01

    The purpose of the Advanced Fuels Campaign (AFC) Execution Plan is to communicate the structure and management of research, development, and demonstration (RD&D) activities within the Fuel Cycle Research and Development (FCRD) program. Included in this document is an overview of the FCRD program, a description of the difference between revolutionary and evolutionary approaches to nuclear fuel development, the meaning of science-based development of nuclear fuels, and the 'Grand Challenge' for the AFC that would, if achieved, provide a transformational technology to the nuclear industry in the form of a high performance, high reliability nuclear fuel system. The activities that will be conducted by the AFC to achieve success towards this grand challenge are described and the goals and milestones over the next 20 to 40 year period of research and development are established.

  12. COMPARATIVE ANALYSIS BETWEEN CENTRALIZED AND STATE-WISE TOURISM CAMPAIGNS IN INDIA

    Directory of Open Access Journals (Sweden)

    Sunaina AHUJA

    2012-06-01

    Full Text Available The purpose is to distinguish the initiatives taken by the state authorities and Central authorities to promote tourism in India. Gaps in the centralized promotional campaign, "Incredible India" are identified in this study. The methodology includes collection of secondary data and discursive analysis. Information relevance, Promotion strategy, and Key events and places were used for the comparative analysis for the purposes of the research paper. Above mentioned three factors need to be added to the centralized campaign, to give a holistic picture of India. The paper is unique as it is the first time that identification of gaps in the centralized campaign is done.

  13. Barrow Black Carbon Source and Impact Study Final Campaign Report

    Energy Technology Data Exchange (ETDEWEB)

    Barrett, Tate

    2014-07-01

    The goal of the Barrow Black Carbon Source and Impact campaign was to characterize the concentration and isotopic composition of carbonaceous atmospheric particulate matter (PM) at the Atmospheric Radiation Measurement (ARM) Climate Research Facility site in Barrow, Alaska. The carbonaceous component was characterized by measuring the organic and black carbon (OC and BC) components of the total PM. To facilitate complete characterization of the PM, filter-based collections were used, including a medium volume PM2.5 sampler and a high volume PM10 sampler. Thirty-eight fine PM fractions (PM2.5) and 49 coarse (PM10) PM fractions were collected at weekly and bi-monthly intervals. The PM2.5 sampler operated with minimal maintenance during the 12 month campaign. The PM10 sampler used for the Barrow Black Carbon Source and Impact (BBCSI) study used standard Tisch “hi-vol” motors that have a known lifetime of approximately 1 month under constant use; this necessitated monthly maintenance, and it is suggested that, for future deployment in the Arctic, the motors be upgraded to industrial blowers. The BBCSI sampling campaign successfully collected and archived 87 ambient atmospheric PM samples from Barrow, Alaska, from July 2012 to June 2013. Preliminary analysis of the OC and BC concentrations has been completed. This campaign confirmed known trends of high BC lasting from the winter through to spring haze periods and low BC concentrations in the summer. However, the annual OC concentrations had a very different seasonal pattern with the highest concentrations during the summer, lowest concentrations during the fall, and increased concentrations during the winter and spring (Figure 1).

  14. Twitter Campaigns Around the Fifth IPCC Report: Campaign Spreading, Shared Hashtags, and Separate Communities

    NARCIS (Netherlands)

    Holmberg, K.; Hellsten, I.

    2016-01-01

    In this article, we analyzed campaigning on Twitter around the publication of the fifth Intergovernmental Panel for Climate Change (IPCC) Working Group 1 report in September, 2013. In particular, we analyzed how participation in a specific campaign and use of hashtags connected to the campaign

  15. 11 CFR 106.3 - Allocation of expenses between campaign and non-campaign related travel.

    Science.gov (United States)

    2010-01-01

    ... 11 Federal Elections 1 2010-01-01 2010-01-01 false Allocation of expenses between campaign and non-campaign related travel. 106.3 Section 106.3 Federal Elections FEDERAL ELECTION COMMISSION GENERAL ALLOCATIONS OF CANDIDATE AND COMMITTEE ACTIVITIES § 106.3 Allocation of expenses between campaign and non...

  16. No hate speech movement: Evolving genres and discourses in the European online campaign to fight discrimination and racism

    NARCIS (Netherlands)

    Zollo, S.A.; Loos, E.

    2017-01-01

    In March 2013, the Council of Europe (COE) launched the No Hate Speech Movement, a media youth campaign against hate speech in cyberspace. In this paper, we analyze a corpus collected from the COE’s website. The corpus includes web site pages designed by the COE’s campaigners, as well as materials

  17. No Hate Speech Movement : evolving genres and discourses in the European online campaign to fight discrimination and racism

    NARCIS (Netherlands)

    Zollo, S.A.; Loos, E.F.|info:eu-repo/dai/nl/078758475

    2017-01-01

    In March 2013, the Council of Europe (COE) launched the No Hate Speech Movement, a media youth campaign against hate speech in cyberspace. In this paper, we analyze a corpus collected from the COE’s website. The corpus includes web site pages designed by the COE’s campaigners, as well as materials

  18. Long-term effects of a climate change teaching campaign – a case study

    DEFF Research Database (Denmark)

    Cruys-Bagger, Søren Ib; Daugbjerg, Peer

    The authors perform in association with School of Education, Aarhus University an evaluation of the long term effects of the campaign visit. We are investigating the sustainable effect of science campaigns for schools by collecting teachers reflection on the value of the visit of “Klimakaravanen”...... of doing experiments c) Relations to technological companies and the civil society d) Skills of planning, performing and evaluating teaching...

  19. Teaching the Public Relations Campaigns Course.

    Science.gov (United States)

    Worley, Debra A.

    2001-01-01

    Argues for a Campaign Planning Course in the undergraduate public relations major. Discusses nine course objectives. Describes five phases of campaign planning and implementation, how the phase approach includes important course topics, and how it fulfills course objectives. Describes how student groups work with actual clients throughout the…

  20. Political Campaigns Get Personal with Students

    Science.gov (United States)

    Hermes, J. J.

    2007-01-01

    On Election Day in 2006, some students at the University of Texas at Austin were prodded by startlingly personal calls from Democratic Party supporters. As political campaigns look to corral young voters, those calls could be a harbinger of things to come in 2008: campaigns going after students through contact information that public colleges are…

  1. Energy efficiency public service advertising campaign

    Energy Technology Data Exchange (ETDEWEB)

    Gibson-Grant, Amanda [Advertising Council, New York, NY (United States)

    2015-06-12

    The Advertising Council (“the Ad Council”) and The United States Department of Energy (DOE) created and launched a national public service advertising campaign designed to promote energy efficiency. The objective of the Energy Efficiency campaign was to redefine how consumers approach energy efficiency by showing that saving energy can save homeowners money.

  2. Politics and Radio in the 1924 Campaign.

    Science.gov (United States)

    Berkman, Dave

    1987-01-01

    Discusses the relation between radio broadcasting and politics in the 1924 presidential campaign, focusing on newspaper and magazine coverage. Notes radio's influence on candidate image, the aspect of censorship, and the use of radio during the campaign and after the election. (MM)

  3. The 2016 iodine pill distribution campaign

    International Nuclear Information System (INIS)

    Delmestre, A.; Le Guen, B.

    2016-01-01

    The last iodine pills were distributed in february 2009, they are now outdated and a new campaign has been launched. Each family will receive a voucher to recover iodine pills from the nearby pharmacy. The aim of this new campaign is of course to protect people in case of severe nuclear accident but also to develop a radiation protection culture among the population. During the previous campaign only 51% of the concerned people went to the pharmacy to get the pills. The 2016 campaign will involve the public and all the establishments open to the public in a range of 10 km around each of the 19 nuclear power plants. It concerns 500 municipalities, 375.000 households, 55.000 enterprises and public utilities and 275 pharmacies are involved in the campaign. (A.C.)

  4. The friends that game together: A folkloric expansion of textual poaching to genre farming for socialization in tabletop role-playing games

    Directory of Open Access Journals (Sweden)

    Michael Robert Underwood

    2009-03-01

    Full Text Available Tabletop role-playing games (RPGs are a folkloric form for creating and reaffirming community bonds and performing identity. Gaming is used to communicate and perform cultural capital and identity through fictional narratives, functioning as a form of community building and/or personal expression. With quotations from ethnographic research over the course of 2 years, including interviews with several groups of gamers and participant observation, I examine the ways that players create and affirm social bonds. I return to Michel De Certeau's idea of textual poaching, as adapted by Henry Jenkins, to contrast with it a new concept of genre farming. As both platform for and object of genre farming, RPGs allow players to display cultural competence, create and reaffirm social ties, and seek entertainment in a collaborative fashion.

  5. Campaigning on behalf of the party? Party constraints on candidate campaign personalisation

    DEFF Research Database (Denmark)

    Bøggild, Troels; Pedersen, Helene Helboe

    2017-01-01

    This article analyses what makes political candidates run a party-focused or personalised election campaign. Prior work shows that candidates face incentives from voters and the media to personalise their campaign rhetoric and promises at the expense of party policy. This has raised concerns about...... that party control over the candidate nomination process and campaign financing constrains most political candidates in following electoral incentives for campaign personalisation. Using candidate survey data from the 2009 EP election campaign in 27 countries, we show how candidates from parties in which...... party officials exerted greater control over the nomination process and campaign finances were less likely to engage in personalised campaigning at the expense of the party programme. The findings imply that most parties, as central gatekeepers and resource suppliers, hold important control mechanisms...

  6. The Norwegian information campaign on radon

    International Nuclear Information System (INIS)

    Thommesen, G.; Strand, T.

    1999-01-01

    The responsibility for providing an overview of 'all factors in the environment which are or may be having a direct or indirect influence on the health - -' rests with the municipal health authorities. In order to enable the municipal staff throughout Norway to accomplish local radon surveys, an information campaign on radon, including printed information material and training courses, was carried out in 1998-99, primarily directed towards municipal civil servants. The two-day training courses comprised of lectures and a compendium covering basic knowledge on ionizing radiation, sources of radon, measurement techniques, health risk, prophylactic and remedial measures, design and accomplishment of survey projects, and information strategy. The printed information material includes booklets providing general information on radon (health risks, measurements, and mitigation), methods for measuring radon in indoor air and construction sites, action levels, and design of municipal radon surveys. Two posters have been issued, one mainly intended for public offices and waiting rooms to motivate the public for radon measurements, the other one intended for municipal personnel and governmental offices, the latter also issued as a collection of fact sheets intended for schools etc. the booklets are displayed on the Internet (www.nrpa.no). The site also contains links to further information on mitigation techniques and economic support to remedial measures. (au)

  7. Advertising Campaign Strategy Based on The Communication Objective: A Case Study at Tokobagus Advertising Campaigns (2011-2014

    Directory of Open Access Journals (Sweden)

    Angela Oscario

    2016-04-01

    Full Text Available Article focused on advertising as one of the most important parts of marketing communication in one of the online shop, TokoBagus. Advertising communicated a message from a certain brand to the target audience through a particular medium. The aim of this research was making advertising with a powerful message, so it was able to become a captain of consciousness that could play an important role in economic and social systems of modern society. Because of its potential power, the creative advertising workers had a big responsibility in their hands. It was not only to explore the creativity visually or verbally to a creative worker, but also, they should understand the purpose of communication, the communication strategy, and the creative strategy. In this case, TokoBagus run this in making advertisement campaign to promote its brand. The method used in this research was the qualitative method and inductive model. Data were collected through an interview, literature, and visual data. Those collected data were analyzed using a qualitative-verificative strategy and case study method. The case study was Toko Bagus advertising campaign from the year 2011 to the year 2014 when finally its name changes into OLX. It finds that the advertisements only become beautiful works of art, but it does not solve the problem of the brand. Therefore, this research is important to document the communication strategy and the creative strategy of an advertising campaign so it can be a reference for a young designers or students. 

  8. The replanting campaign has begun

    CERN Multimedia

    GS-SEM Group - General Infrastructure and Services Department

    2010-01-01

    The poplars on the border of CERN's Prévessin site were felled, according to plan, on Friday, 26 February. The work was essential as the trees were showing signs of serious ageing problems (broken and dead branches, weakened trunks and root systems, etc.) and needed to be felled to ensure the safety of drivers on the D35 The trees that have been cut will be transformed into renewable energy wood chips and used to heat local schools and crèches. They will be replaced by a hedge of hornbeams, a native fast-growing tree, which will be planted in the spring.     The felling operation was entrusted to the French national forestry authorities, with the support of the Bellegarde-Pays de Gex Agence Routière et Technique. It marks the start of a vast poplar-felling and replanting campaign, which will be extended to CERN's Meyrin site.  The work is part of CERN's general renovation and site planning scheme for the future.    

  9. Advanced fuels campaign 2013 accomplishments

    Energy Technology Data Exchange (ETDEWEB)

    Braase, Lori [Idaho National Lab. (INL), Idaho Falls, ID (United States); Hamelin, Doug [Idaho National Lab. (INL), Idaho Falls, ID (United States)

    2013-10-01

    The mission of the Advanced Fuels Campaign (AFC) is to perform Research, Development, and Demonstration (RD&D) activities for advanced fuel forms (including cladding) to enhance the performance and safety of the nation’s current and future reactors; enhance proliferation resistance of nuclear fuel; effectively utilize nuclear energy resources; and address the longer-term waste management challenges. This includes development of a state-of-the art Research and Development (R&D) infrastructure to support the use of “goal-oriented science-based approach.” In support of the Fuel Cycle Research and Development (FCRD) program, AFC is responsible for developing advanced fuels technologies to support the various fuel cycle options defined in the Department of Energy (DOE) Nuclear Energy Research and Development Roadmap, Report to Congress, April 2010. Accomplishments made during fiscal year (FY) 2013 are highlighted in this report, which focuses on completed work and results. The process details leading up to the results are not included; however, the technical contact is provided for each section.

  10. Evaluation of Kentucky's "Click It or Ticket" 2008 campaign.

    Science.gov (United States)

    2008-07-01

    The objective of this report was to document the results of the "Click It or Ticket" 2008 campaign in Kentucky. The campaign involved a combination of earned media, paid media, and enforcement. : The evaluation of the campaign included documenting th...

  11. Picturing the Party: Instagram and Party Campaigning in the 2014 Swedish Elections

    Directory of Open Access Journals (Sweden)

    Kirill Filimonov

    2016-08-01

    Full Text Available This article explores Swedish parties’ activities on Instagram during the 2014 elections. Understanding party campaign communication as highly strategic, that is, communication to persuade and mobilize voters in order to win the elections, we ask whether Instagram was used to (1 broadcast campaign messages, (2 mobilize supporters, (3 manage the party’s image, and (4 amplify and complement other campaign material (i.e., hybrid campaign use. With this study, we follow previous studies on the use of digital communication platforms in the hands of campaigning political actors, but we direct our attention to a new platform. We conducted a content analysis of 220 party postings on Instagram, collected during the hot phase of the campaign. The result shows that the platform was mainly used for broadcasting rather than for mobilization. The image the parties were presenting leaned toward personalization with a strong presence of top candidates in their postings. Top candidates were primarily displayed in a political/professional context. Finally, half of the analyzed postings showed signs of hybridized campaign practices. The presented findings give a first glimpse on how political parties use and perform on Instagram.

  12. A process evaluation of the UK-wide Antibiotic Guardian campaign: developing engagement on antimicrobial resistance.

    Science.gov (United States)

    Bhattacharya, Alex; Hopkins, Susan; Sallis, Anna; Budd, Emma L; Ashiru-Oredope, Diane

    2017-06-01

    Public Health England developed and led a new UK-wide pledge campaign aiming to improve behaviours around the prudent use and prescription of antibiotics. This paper presents a process evaluation for the first season of the campaign to determine the impact of the campaign and inform future campaigns. Data were collected from AntibioticGuardian.com and Google analytics between August 2014 and January 2015. The primary outcome was the decision to pledge and was assessed according to target audience, location, source and route of referral to the website. There were 47 158 unique visits to the website and 12 509 visitors made a pledge (26.5%) to become Antibiotic Guardians (AGs); 69% were healthcare professionals. Social media directed the most traffic to the website (24% of the public that signed up cited social media as how they discovered the campaign), other acquisition routes such as self-directed, email or website referral, were more effective at encouraging visitors to pledge. The campaign completed its goal of 10 000 AGs in the first year. Further work is required to improve engagement with target audiences and determine whether this campaign has an impact on antibiotic consumption and prescribing behaviour among the public and healthcare professionals. © Crown copyright 2016.

  13. It's Your Place: Development and Evaluation of an Evidence-Based Bystander Intervention Campaign.

    Science.gov (United States)

    Sundstrom, Beth; Ferrara, Merissa; DeMaria, Andrea L; Gabel, Colby; Booth, Kathleen; Cabot, Jeri

    2017-06-28

    Preventing sexual assault on college campuses is a national priority. Bystander intervention offers a promising approach to change social norms and prevent sexual misconduct. This study presents the implementation and evaluation of a theory-based campaign to promote active bystander intervention. The theory of planned behavior (TPB) served as a conceptual framework throughout campaign development and evaluation. Formative research published elsewhere was used to develop campaign strategies, communication channels, and messages, including "It is your place to prevent sexual assault: You're not ruining a good time." The It's Your Place multi-media campaign fosters a culture of bystander intervention through peer-to-peer facilitation and training, as well as traditional and new media platforms. A cross-sectional post-test only web-based survey was designed to evaluate the campaign and test the TPB's ability to accurately predict intention to intervene. Survey data were collected from 1,505 currently enrolled students. The TPB model predicted intention to intervene. There was a significant effect of campaign exposure on attitude, subjective norms, and perceived behavioral intention. This theory-based communication campaign offers implications for promoting active bystander intervention and reducing sexual assault.

  14. Marketing plan and campaign for Riosol Oy

    OpenAIRE

    Toivonen, Kim

    2016-01-01

    The aim of this thesis was to create an efficient marketing plan and a working marketing campaign for the case company. The aspects of the marketing plan and campaign were adjusted to fit the company size, field of business and aims of the case company. To get a better view on the aspects of the marketing plan and campaign, theoretical frameworks are inspected, such as marketing mix, company stages and SWOT-analysis. This thesis consists of theoretical framework as well as practical implem...

  15. AAU-DLR 2010 Indoor Measurement Campaign

    DEFF Research Database (Denmark)

    Steinböck, Gerhard; Pedersen, Troels; Wang, Wei

    2011-01-01

    A measurement campaign, not part of the WHERE2 project, with the focus on indoor multilink and reverberant in-room channels was conducted by DLR and AAU. The measurement data is used from both parties within the WHERE2 project and can be shared upon request. The measurement campaign has two main...... Channels". For the measurement campaign the measurement platform for time-variant wireless channels from DLR was used. The high spatial resolution of the platform allows for combining several transmitter positions to a virtual array. Together with the circular receiver array, this enables a bi...

  16. Challenges and opportunities for dietary campaigns

    DEFF Research Database (Denmark)

    Bech-Larsen, Tino; Aschemann-Witzel, Jessica; Verbeke, Wim

    2013-01-01

    The objective of our research was to explore and discuss the challenges and opportunities inherent to the management of public healthy eating campaigns. The discussion is based on a study of campaign managers’ perceptions of nine successfully implemented European healthy eating campaigns. Based...... on these interviews, we suggest that social marketing compared to commercial food marketing is not necessarily at a disadvantage; rather, social marketers working to promote healthy eating can benefit from the formation of alliances with public and private partners, the empowerment of their targets and of those who...... influence the targets, the development of credible and emotive messages and relationships with media and public institutions....

  17. Evaluation of a brief anti-stigma campaign in Cambridge: do short-term campaigns work?

    Directory of Open Access Journals (Sweden)

    Henderson Claire

    2010-06-01

    Full Text Available Abstract Background In view of the high costs of mass-media campaigns, it is important to understand whether it is possible for a media campaign to have significant population effects over a short period of time. This paper explores this question specifically in reference to stigma and discrimination against people with mental health problems using the Time to Change Cambridge anti-stigma campaign as an example. Methods 410 face-to-face interviews were performed pre, during and post campaign activity to assess campaign awareness and mental health-related knowledge, attitudes and behaviours. Results Although campaign awareness was not sustained following campaign activity, significant and sustained shifts occurred for mental health-related knowledge items. Specifically, there was a 24% (p If a friend had a mental health problem, I know what advice to give them to get professional help, following the campaign. Additionally, for the statement: Medication can be an effective treatment for people with mental health problems, there was a 10% rise (p = 0.05 in the proportion of interviewees responding 'agree' or 'strongly agree' following the campaign. These changes, however, were not evident for attitudinal or behaviour related questions. Conclusions Although these results only reflect the impact of one small scale campaign, these preliminary findings suggest several considerations for mass-media campaign development and evaluation strategies such as: (1 Aiming to influence outcomes pertaining to knowledge in the short term; (2 Planning realistic and targeted outcomes over the short, medium and long term during sustained campaigns; and (3 Monitoring indirect campaign effects such as social discourse or other social networking/contact in the evaluation.

  18. Evaluation of a brief anti-stigma campaign in Cambridge: do short-term campaigns work?

    Science.gov (United States)

    Evans-Lacko, Sara; London, Jillian; Little, Kirsty; Henderson, Claire; Thornicroft, Graham

    2010-06-14

    In view of the high costs of mass-media campaigns, it is important to understand whether it is possible for a media campaign to have significant population effects over a short period of time. This paper explores this question specifically in reference to stigma and discrimination against people with mental health problems using the Time to Change Cambridge anti-stigma campaign as an example. 410 face-to-face interviews were performed pre, during and post campaign activity to assess campaign awareness and mental health-related knowledge, attitudes and behaviours. Although campaign awareness was not sustained following campaign activity, significant and sustained shifts occurred for mental health-related knowledge items. Specifically, there was a 24% (p mental health problem, I know what advice to give them to get professional help, following the campaign. Additionally, for the statement: Medication can be an effective treatment for people with mental health problems, there was a 10% rise (p = 0.05) in the proportion of interviewees responding 'agree' or 'strongly agree' following the campaign. These changes, however, were not evident for attitudinal or behaviour related questions. Although these results only reflect the impact of one small scale campaign, these preliminary findings suggest several considerations for mass-media campaign development and evaluation strategies such as: (1) Aiming to influence outcomes pertaining to knowledge in the short term; (2) Planning realistic and targeted outcomes over the short, medium and long term during sustained campaigns; and (3) Monitoring indirect campaign effects such as social discourse or other social networking/contact in the evaluation.

  19. Predicting the effectiveness of road safety campaigns through alternative research designs.

    Science.gov (United States)

    Adamos, Giannis; Nathanail, Eftihia

    2016-12-01

    A large number of road safety communication campaigns have been designed and implemented in the recent years; however their explicit impact on driving behavior and road accident rates has been estimated in a rather low proportion. Based on the findings of the evaluation of three road safety communication campaigns addressing the issues of drinking and driving, seat belt usage, and driving fatigue, this paper applies different types of research designs (i.e., experimental, quasi-experimental, and non-experimental designs), when estimating the effectiveness of road safety campaigns, implements a cross-design assessment, and conducts a cross-campaign evaluation. An integrated evaluation plan was developed, taking into account the structure of evaluation questions, the definition of measurable variables, the separation of the target audience into intervention (exposed to the campaign) and control (not exposed to the campaign) groups, the selection of alternative research designs, and the appropriate data collection methods and techniques. Evaluating the implementation of different research designs in estimating the effectiveness of road safety campaigns, results showed that the separate pre-post samples design demonstrated better predictability than other designs, especially in data obtained from the intervention group after the realization of the campaign. The more constructs that were added to the independent variables, the higher the values of the predictability were. The construct that most affects behavior is intention, whereas the rest of the constructs have a lower impact on behavior. This is particularly significant in the Health Belief Model (HBM). On the other hand, behavioral beliefs, normative beliefs, and descriptive norms, are significant parameters for predicting intention according to the Theory of Planned Behavior (TPB). The theoretical and applied implications of alternative research designs and their applicability in the evaluation of road safety

  20. Outreach Materials for the Collision Repair Campaign

    Science.gov (United States)

    The Collision Repair Campaign offers outreach materials to help collision repair shops reduce toxic air exposure. Materials include a DVD, poster, training video, and materials in Spanish (materiales del outreach en español).

  1. Tragedy prompts depression awareness, suicide prevention campaigns.

    Science.gov (United States)

    Rees, T

    1998-01-01

    The tragic suicide of Robert C. Goltz prompted associates at the integrated marketing and communications company he founded in Green Bay, Wis., to develop two multimedia campaigns, one focusing on depression awareness and the other on suicide prevention.

  2. Nuclear lobby group launches television ad campaign

    International Nuclear Information System (INIS)

    1992-01-01

    Nuclear power is the green wave of the future, according to a television advertising campaign launched by Canada's nuclear industry and designed to help counter the anti-nuclear messages delivered by groups such as Green peace and Energy Probe

  3. Ecuador's Healthy Food Campaign: An Effectiveness Assessment ...

    International Development Research Centre (IDRC) Digital Library (Canada)

    This would trigger changes in food production, retail, and marketing. ... assess and document the actual and potential impact of the social marketing campaign. ... IDRC and the United Kingdom's Global AMR Innovation Fund—managed by the ...

  4. Romanian Campaigns on Corporate Social Responsibility – Signs of Globalization

    Directory of Open Access Journals (Sweden)

    Monica Patrut

    2016-03-01

    Full Text Available Organizations play an important role in the development of the modern society since managers have become aware that financial profit highly depends on community involvement. The active participation of organizations in community life implies to adapt global strategies to local issues or to promote local issues at a global level. Actually this is the essence of glocalization. The means by which organizations can achieve these glocal objectives is CSR campaigns.  CSR represents an instrument used to solve diverse issues, such as: human rights, environment and climate change, education, support for vulnerable groups, sustainable development, or establishment of moral capitalism. Within the context of the ever-rising internet access of all audiences, CSR campaigns have become more visible and have capitalized on the advantages of collective intelligence, internet users’ participation and their user generated contents. The purpose of our study is to provide an insight into (1 the prominence of Romanian organizations which are the most socially responsible, (2 the domains in which Romanian organizations have invested; (3 the salience of CSR 1.0 and CSR 2.0 tools used in the promotion of CSR campaigns in Romania. 

  5. Clustering Methods Application for Customer Segmentation to Manage Advertisement Campaign

    Directory of Open Access Journals (Sweden)

    Maciej Kutera

    2010-10-01

    Full Text Available Clustering methods are recently so advanced elaborated algorithms for large collection data analysis that they have been already included today to data mining methods. Clustering methods are nowadays larger and larger group of methods, very quickly evolving and having more and more various applications. In the article, our research concerning usefulness of clustering methods in customer segmentation to manage advertisement campaign is presented. We introduce results obtained by using four selected methods which have been chosen because their peculiarities suggested their applicability to our purposes. One of the analyzed method k-means clustering with random selected initial cluster seeds gave very good results in customer segmentation to manage advertisement campaign and these results were presented in details in the article. In contrast one of the methods (hierarchical average linkage was found useless in customer segmentation. Further investigations concerning benefits of clustering methods in customer segmentation to manage advertisement campaign is worth continuing, particularly that finding solutions in this field can give measurable profits for marketing activity.

  6. Teaching environmental physics with a field measurement campaign

    International Nuclear Information System (INIS)

    Boman, Johan; Dynefors, Bertil; Kuehlmann-Berenzon, Sharon

    2003-01-01

    With 15 years of experience of teaching environmental physics, we still need to develop our curriculum. In this paper we present our findings from teaching environmental physics in close association with mathematical statistics in an applied field measurement campaign. Here not only environmental physics is taught, but also the concept of experimental planning, design, implementation, and evaluation of a field measurement campaign. The field measurement gives the students the opportunity to follow the whole process starting from experimental planning, including formulating the questions to answer, through design of the experiment, sample collection, analysis, and evaluation, together with the writing of a final report. All possible aspects of the problem that the students are working on can be carefully investigated, but the emphasis has been on understanding the whole process of carrying out a field campaign. This holistic view gives the students more interest in and better motivation for exploring the subject. This course gave the students insight into the field of interdisciplinary environmental research, promoted their creativity, and also gave the teachers a feeling of satisfaction

  7. Theoretical Approaches on Successful Email Marketing Campaigns

    Directory of Open Access Journals (Sweden)

    Camelia Budac

    2016-01-01

    This paper aims to bring some clarifications on what could bring success to email marketingcampaigns. Responses are related to how sent emails can draw the attention of people (ie how theycan be observed, given that, users’ inboxes are invaded by messages of all kinds, how to measurethe results of a campaign and which are the best practices through which we can get higher returnsfrom email marketing campaigns.

  8. SEPARATIONS AND WASTE FORMS CAMPAIGN IMPLEMENTATION PLAN

    Energy Technology Data Exchange (ETDEWEB)

    Vienna, John D.; Todd, Terry A.; Peterson, Mary E.

    2012-11-26

    This Separations and Waste Forms Campaign Implementation Plan provides summary level detail describing how the Campaign will achieve the objectives set-forth by the Fuel Cycle Reasearch and Development (FCRD) Program. This implementation plan will be maintained as a living document and will be updated as needed in response to changes or progress in separations and waste forms research and the FCRD Program priorities.

  9. 78 FR 37546 - Agency Information Collection Activities; Proposed Collection; Comment Request; Evaluation of the...

    Science.gov (United States)

    2013-06-21

    ... Youth Tobacco Prevention Campaigns (OMB Control Number--0910--New) The 2009 Family Smoking Prevention... implementing youth-targeted public education campaigns to help prevent tobacco use among youth and thereby... with the parent or legal guardian of each youth baseline survey participant in order to collect data on...

  10. 76 FR 12213 - Agency Information Collection Activities; Extension of an Approved Information Collection Request...

    Science.gov (United States)

    2011-03-04

    ... or messages, such as the ``Protect Your Move'' campaign. The data will be collected through a... FMCSA in developing future HHG campaign materials, identifying target audiences, and determining distribution strategies to provide better consumer information to the public. Title: Household Goods Consumer...

  11. Social media in advertising campaigns: examining the effects on perceived persuasive intent, campaign and brand responses

    OpenAIRE

    Voorveld, H.A.M.; van Noort, G.

    2014-01-01

    Inspired by the increasing popularity of advertising on social media, and especially on social network sites (SNSs), the aim of this study is to give insight into the effectiveness of SNS advertising. The first experimental study compares consumer responses to advertising on SNSs and television (TV) and demonstrates that while TV campaigns are evaluated more positively, SNS campaigns result in more favourable cognitive responses. Moreover, the persuasive intent of SNS campaigns is less recogn...

  12. Florida's "truth" campaign: a counter-marketing, anti-tobacco media campaign.

    Science.gov (United States)

    Zucker, D; Hopkins, R S; Sly, D F; Urich, J; Kershaw, J M; Solari, S

    2000-05-01

    The "truth" campaign was created to change youth attitudes about tobacco and to reduce teen tobacco use throughout Florida by using youth-driven advertising, public relations, and advocacy. Results of the campaign include a 92 percent brand awareness rate among teens, a 15 percent rise in teens who agree with key attitudinal statements about smoking, a 19.4 percent decline in smoking among middle school students, and a 8.0 percent decline among high school students. States committed to results-oriented youth anti-tobacco campaigns should look to Florida's "truth" campaign as a model that effectively places youth at the helm of anti-tobacco efforts.

  13. IDEOLOGICAL APPROACHES OF FOLKLORE STUDIES IN KYRGYZSTAN ON THE SOVIET UNION PERIOD: ERSOLTONOY EPIC EXAMPLE SOVYETLER BİRLİĞİ DÖNEMİNDE KIRGIZİSTAN’DA FOLKLOR ÇALIŞMALARINDA İDEOLOJİK YAKLAŞIMLAR: ER SOLTONOY DESTANI ÖRNEĞİ

    Directory of Open Access Journals (Sweden)

    Mehmet ÇERİBAŞ

    2012-01-01

    Full Text Available Folklore, emerged in the 19th century with the romance movement as a tool of nationalizm, acted as shield aganist discriminative movements in the countries which weren’t able to achieve political unity. Political movement, which doesn’t consist freedom of expression and based on single party system like socialism, nazism and communism, wanted to take advantage of all communication channels for propaganda purpose. These movements imposed important folklore products which was considered as a means of communication and interaction. One of these is to understand the judgements values and develop policies on this judgements, other is to ensure harmony between the regime and people-more clearly by formatting fort he purpose of regime.Socialism which is of the movements using folklore for the ideological purpose have benefited from folklore to make people of occupied countries for he emperialist purpose compatible. Epic type, decorated with elements of romantics and nationalism, is used to increase nationalism by the Turks tribes where oral culture is dominant during the war period at ordinary times has taken spokemanship of proletariat class. Such work has been tested on the Kyrgyz Turks which were nomadic horseman and interested in the type of epic proceeding from Er Soltonoy’s of Kyrgyz Turks. 19. yüzyılda ortaya çıkan romantizm hareketiyle uluslaşmanın bir aracı olarak görülen folklor ürünleri, siyasi birliğini sağlayamamış ülkeler tarafından dıştan gelecek ayrıştırıcı akımlara karşı kalkan görevini görmüştür. Nazizm, Sosyalizm ve Komünizm gibi tek parti sistemine dayanan ve ifade özgürlüğünün olmadığı siyasi akımlar ise halka ulaşabilecekleri bütün iletişim kanallarından propaganda amacıyla yararlanmak istemişler; bu akımlar dönemin iletişim araçlarından sayılan folklor ürünlerine de bu bağlamda önemli görevler yüklemişlerdir. Bu görevlerden biri, halkın değer yarg

  14. If only Derrida missed that flight... About the assessment of the "academic achievements" of the so-called "American Anthropology" by Belgrade Structural-semiotic School of Folklore

    Directory of Open Access Journals (Sweden)

    Miloš Milenković

    2016-02-01

    Full Text Available Taking into account recent critiques of "underdevelopment", "positivism", "methodological backwardness" and other failings attributed to socalled "American Anthropology" by some of the authors from the Belgrade Structural-semiotic School of Anthropology of Folklore, I analyse the context in which colleagues and students may be tempted to explain common sense political connection between polyphone ethnography, neo-romanticism and nationalism as counter-intuitive history of the discipline. I already pointed that the important transformative differences in the attitudes towards structuralism between European anthropologists, especially Belgrade Structural-semiotic School of Anthropology of Folklore and so called "American Anthropology", are the consequence of a pure coincidence – the fact that French structuralism and French poststructuralism were launched simultaneously at the American interdisciplinary intellectual scene ("Theory" at the same conference. This ironic concurrence would not be much more than one entertaining episode for students, historians of anthropology and historians of ideas, if there were no attempts (more and more frequent and increasingly fluently articulated to compare different intellectual traditions as they were elements of the same unilineal evolution of the discipline. Belgrade Structural-semiotic School (further called only SS and especially its spiritus movens and most prominent representative Prof. Kovačević started in recent years to criticise some "American Anthropology" measuring its academic "achievement" (the author’s term in comparative perspective and taking as an analytical unit uncritically generalized traditions marked with a single term of "postmodern anthropology" on the one hand, and "anthropology" on the other. Belgrade SS School did develop globally original, although badly promoted and never fully used, battery for the synchronic analysis of the folklore phenomena, but this was done only after

  15. An overview of the HIBISCUS campaign

    Science.gov (United States)

    Pommereau, J.-P.; Garnier, A.; Held, G.; Gomes, A. M.; Goutail, F.; Durry, G.; Borchi, F.; Hauchecorne, A.; Montoux, N.; Cocquerez, P.; Letrenne, G.; Vial, F.; Hertzog, A.; Legras, B.; Pisso, I.; Pyle, J. A.; Harris, N. R. P.; Jones, R. L.; Robinson, A. D.; Hansford, G.; Eden, L.; Gardiner, T.; Swann, N.; Knudsen, B.; Larsen, N.; Nielsen, J. K.; Christensen, T.; Cairo, F.; Fierli, F.; Pirre, M.; Marécal, V.; Huret, N.; Rivière, E. D.; Coe, H.; Grosvenor, D.; Edvarsen, K.; di Donfrancesco, G.; Ricaud, P.; Berthelier, J.-J.; Godefroy, M.; Seran, E.; Longo, K.; Freitas, S.

    2011-03-01

    The EU HIBISCUS project consisted of a series of field campaigns during the intense convective summers in 2001, 2003 and 2004 in the State of São Paulo in Brazil. Its objective was to investigate the impact of deep convection on the Tropical Tropopause Layer (TTL) and the lower stratosphere by providing a new set of observational data on meteorology, tracers of horizontal and vertical transport, water vapour, clouds, and chemistry in the tropical Upper Troposphere/Lower Stratosphere (UT/LS). This was achieved using short duration research balloons to study local phenomena associated with convection over land, and long-duration balloons circumnavigating the globe to study the contrast between land and oceans. Analyses of observations of short-lived tracers, ozone and ice particles show strong episodic local updraughts of cold air across the lapse rate tropopause up to 18 or 19 km (420-440 K) in the lower stratosphere by overshooting towers. The long duration balloon and satellite measurements reveal a contrast between the composition of the lower stratosphere over land and oceanic areas, suggesting significant global impact of such events. The overshoots are shown to be well captured by non-hydrostatic meso-scale Cloud Resolving Models indicating vertical velocities of 50-60 m s-1 at the top of the Neutral Buoyancy Level (NBL) at around 14 km, but, in contrast, are poorly represented by global Chemistry-Transport Models (CTM) forced by Numerical Weather Forecast Models (NWP) underestimating the overshooting process. Finally, the data collected by the HIBISCUS balloons have allowed a thorough evaluation of temperature NWP analyses and reanalyses, as well as satellite ozone, nitrogen oxide, water vapour and bromine oxide measurements in the tropics.

  16. 29 CFR 452.79 - Opportunity to campaign.

    Science.gov (United States)

    2010-07-01

    ... 29 Labor 2 2010-07-01 2010-07-01 false Opportunity to campaign. 452.79 Section 452.79 Labor... DISCLOSURE ACT OF 1959 Campaign Safeguards § 452.79 Opportunity to campaign. There must be a reasonable... prior to the election so that he was denied an equal opportunity to campaign. Similarly, in a mail...

  17. 11 CFR 9002.11 - Qualified campaign expense.

    Science.gov (United States)

    2010-01-01

    ... 11 Federal Elections 1 2010-01-01 2010-01-01 false Qualified campaign expense. 9002.11 Section 9002.11 Federal Elections FEDERAL ELECTION COMMISSION PRESIDENTIAL ELECTION CAMPAIGN FUND: GENERAL ELECTION FINANCING DEFINITIONS § 9002.11 Qualified campaign expense. (a) Qualified campaign expense means...

  18. 5 CFR 950.701 - DoD overseas campaign.

    Science.gov (United States)

    2010-01-01

    ... 5 Administrative Personnel 2 2010-01-01 2010-01-01 false DoD overseas campaign. 950.701 Section... VOLUNTARY ORGANIZATIONS DoD Overseas Campaign § 950.701 DoD overseas campaign. (a) A Combined Federal Campaign is authorized for all Department of Defense (DoD) activities in the overseas areas during a 6-week...

  19. 26 CFR 701.9006-1 - Presidential Election Campaign Fund.

    Science.gov (United States)

    2010-04-01

    ... 26 Internal Revenue 20 2010-04-01 2010-04-01 false Presidential Election Campaign Fund. 701.9006-1...) INTERNAL REVENUE PRACTICE PRESIDENTIAL ELECTION CAMPAIGN FUND § 701.9006-1 Presidential Election Campaign Fund. (a) Transfer of amounts to the Presidential Election Campaign Fund. The Secretary shall determine...

  20. 11 CFR 9032.9 - Qualified campaign expense.

    Science.gov (United States)

    2010-01-01

    ... 11 Federal Elections 1 2010-01-01 2010-01-01 false Qualified campaign expense. 9032.9 Section 9032.9 Federal Elections FEDERAL ELECTION COMMISSION PRESIDENTIAL ELECTION CAMPAIGN FUND: PRESIDENTIAL PRIMARY MATCHING FUND DEFINITIONS § 9032.9 Qualified campaign expense. (a) Qualified campaign expense...

  1. Campaign contributions and the desirability of full disclosure laws

    NARCIS (Netherlands)

    Sloof, R.

    1999-01-01

    In a signaling game model of costly political campaigning in which a candidate is dependent on a donor for campaign funds it is verified whether the electorate may benefit from campaign contributions being directly observed. By purely focusing on the informational role of campaign contributions the

  2. 29 CFR 452.67 - Distribution of campaign literature.

    Science.gov (United States)

    2010-07-01

    ... 29 Labor 2 2010-07-01 2010-07-01 false Distribution of campaign literature. 452.67 Section 452.67... AND DISCLOSURE ACT OF 1959 Campaign Safeguards § 452.67 Distribution of campaign literature. The Act... distribute his campaign literature to the membership at his expense. When the organization or its officers...

  3. What makes or breaks a health fundraising campaign on twitter?

    NARCIS (Netherlands)

    Prasetyo, N.D.; Hauff, C.; Nguyen, D.; Broek, T.A. van den; Hiemstra, D.

    2015-01-01

    Health campaigns that aim to raise awareness and subsequently raise funds for research and treatment are commonplace. While many local campaigns exist, very few attract the attention of a global audience. One of those global campaigns is Movember, an annual campaign during the month of November,

  4. Effects of the Fataki campaign: addressing cross-generational sex in Tanzania by mobilizing communities to intervene.

    Science.gov (United States)

    Kaufman, Michelle R; Mooney, Alyssa; Kamala, Benjamin; Modarres, Najmeh; Karam, Robert; Ng'wanansabi, Deo

    2013-07-01

    The national multimedia "Fataki" campaign aired in Tanzania from 2008 to 2011 with the goal of addressing cross-generational sex (CGS) by mobilizing communities to intervene in CGS relationships. A cross-sectional household survey was used to evaluate the campaign. Logistic regression analysis found a dose-response relationship between campaign exposure and interpersonal communication about CGS, intervening in CGS relationships, and lower CGS engagement among women. No association was found between campaign exposure and current CGS involvement among men, though longer-term data collection may be needed to assess changes in relationship patterns. Findings indicated that engaging in interpersonal communication about CGS was associated with a higher likelihood of actually intervening. Strategies to generate further discussion surrounding CGS and increase impact, such as through community-based components to supplement campaigns, are discussed.

  5. Cultivating Campaign Managers: A Discussion Regarding the Creation and Implementation of a Campaign Management Course

    Science.gov (United States)

    Dickinson, Amber R.

    2018-01-01

    When approached about working with colleagues to develop a new course revolving around the inner-workings of a political campaign, one thing was obvious to me: We had to give the course the unique element of making it as closely mimic real-world campaign activities as possible. If we were going to attempt to actually prepare students for work on a…

  6. Estimated Effect of Inactivated Poliovirus Vaccine Campaigns, Nigeria and Pakistan, January 2014-April 2016.

    Science.gov (United States)

    Shirreff, George; Wadood, Mufti Zubair; Vaz, Rui Gama; Sutter, Roland W; Grassly, Nicholas C

    2017-02-01

    In 2014, inactivated poliovirus vaccine (IPV) campaigns were implemented in Nigeria and Pakistan after clinical trials showed that IPV boosts intestinal immunity in children previously given oral poliovirus vaccine (OPV). We estimated the effect of these campaigns by using surveillance data collected during January 2014-April 2016. In Nigeria, campaigns with IPV and trivalent OPV (tOPV) substantially reduced the incidence of poliomyelitis caused by circulating serotype-2 vaccine-derived poliovirus (incidence rate ratio [IRR] 0.17 for 90 days after vs. 90 days before campaigns, 95% CI 0.04-0.78) and the prevalence of virus in environmental samples (prevalence ratio [PR] 0.16, 95% CI 0.02-1.33). Campaigns with tOPV alone resulted in similar reductions (IRR 0.59, 95% CI 0.18-1.97; PR 0.45, 95% CI 0.21-0.95). In Pakistan, the effect of IPV+tOPV campaigns on wild-type poliovirus was not significant. Results suggest that administration of IPV alongside OPV can decrease poliovirus transmission if high vaccine coverage is achieved.

  7. Estimated Effect of Inactivated Poliovirus Vaccine Campaigns, Nigeria and Pakistan, January 2014–April 2016

    Science.gov (United States)

    Shirreff, George; Wadood, Mufti Zubair; Vaz, Rui Gama; Sutter, Roland W.

    2017-01-01

    In 2014, inactivated poliovirus vaccine (IPV) campaigns were implemented in Nigeria and Pakistan after clinical trials showed that IPV boosts intestinal immunity in children previously given oral poliovirus vaccine (OPV). We estimated the effect of these campaigns by using surveillance data collected during January 2014–April 2016. In Nigeria, campaigns with IPV and trivalent OPV (tOPV) substantially reduced the incidence of poliomyelitis caused by circulating serotype-2 vaccine–derived poliovirus (incidence rate ratio [IRR] 0.17 for 90 days after vs. 90 days before campaigns, 95% CI 0.04–0.78) and the prevalence of virus in environmental samples (prevalence ratio [PR] 0.16, 95% CI 0.02–1.33). Campaigns with tOPV alone resulted in similar reductions (IRR 0.59, 95% CI 0.18–1.97; PR 0.45, 95% CI 0.21–0.95). In Pakistan, the effect of IPV+tOPV campaigns on wild-type poliovirus was not significant. Results suggest that administration of IPV alongside OPV can decrease poliovirus transmission if high vaccine coverage is achieved. PMID:27861118

  8. Appealing to the crowd: ethical justifications in Canadian medical crowdfunding campaigns.

    Science.gov (United States)

    Snyder, Jeremy; Crooks, Valorie A; Mathers, Annalise; Chow-White, Peter

    2017-06-01

    Medical crowdfunding is growing in terms of the number of active campaigns, amount of funding raised and public visibility. Little is known about how campaigners appeal to potential donors outside of anecdotal evidence collected in news reports on specific medical crowdfunding campaigns. This paper offers a first step towards addressing this knowledge gap by examining medical crowdfunding campaigns for Canadian recipients. Using 80 medical crowdfunding campaigns for Canadian recipients, we analyse how Canadians justify to others that they ought to contribute to funding their health needs. We find the justifications campaigners tend to fall into three themes: personal connections, depth of need and giving back. We further discuss how these appeals can understood in terms of ethical justifications for giving and how these justifications should be assessed in light of the academic literature on ethical concerns raised by medical crowdfunding. Published by the BMJ Publishing Group Limited. For permission to use (where not already granted under a licence) please go to http://www.bmj.com/company/products-services/rights-and-licensing/.

  9. Polio immunity and the impact of mass immunization campaigns in the Democratic Republic of the Congo.

    Science.gov (United States)

    Voorman, Arend; Hoff, Nicole A; Doshi, Reena H; Alfonso, Vivian; Mukadi, Patrick; Muyembe-Tamfum, Jean-Jacques; Wemakoy, Emile Okitolonda; Bwaka, Ado; Weldon, William; Gerber, Sue; Rimoin, Anne W

    2017-10-09

    In order to prevent outbreaks from wild and vaccine-derived poliovirus, maintenance of population immunity in non-endemic countries is critical. We estimated population seroprevalence using dried blood spots collected from 4893 children 6-59months olds in the 2013-2014 Demographic and Health Survey in the Democratic Republic of the Congo (DRC). Population immunity was 81%, 90%, and 70% for poliovirus types 1, 2, and 3, respectively. Among 6-59-month-old children, 78% reported at least one dose of polio in routine immunization, while only 15% had three doses documented on vaccination cards. All children in the study had been eligible for at least two trivalent oral polio vaccine campaigns at the time of enrollment; additional immunization campaigns seroconverted 5.0%, 14%, and 5.5% of non-immune children per-campaign for types 1, 2, and 3, respectively, averaged over relevant campaigns for each serotype. Overall polio immunity was high at the time of the study, though pockets of low immunity cannot be ruled out. The DRC still relies on supplementary immunization campaigns, and this report stresses the importance of the quality and coverage of those campaigns over their quantity, as well as the importance of routine immunization. Copyright © 2017 The Authors. Published by Elsevier Ltd.. All rights reserved.

  10. Amateur astronomers in support of observing campaigns

    Science.gov (United States)

    Yanamandra-Fisher, P.

    2014-07-01

    The Pro-Am Collaborative Astronomy (PACA) project evolved from the observational campaign of C/2012 S1 or C/ISON. The success of the paradigm shift in scientific research is now implemented in other comet observing campaigns. While PACA identifies a consistent collaborative approach to pro-am collaborations, given the volume of data generated for each campaign, new ways of rapid data analysis, mining access, and storage are needed. Several interesting results emerged from the synergistic inclusion of both social media and amateur astronomers: - the establishment of a network of astronomers and related professionals that can be galvanized into action on short notice to support observing campaigns; - assist in various science investigations pertinent to the campaign; - provide an alert-sounding mechanism should the need arise; - immediate outreach and dissemination of results via our media/blogger members; - provide a forum for discussions between the imagers and modelers to help strategize the observing campaign for maximum benefit. In 2014, two new comet observing campaigns involving pro-am collaborations have been identified: (1) C/2013 A1 (C/Siding Spring) and (2) 67P/Churyumov-Gerasimenko (CG). The evolving need for individual customized observing campaigns has been incorporated into the evolution of PACA (Pro-Am Collaborative Astronomy) portal that currently is focused on comets: from supporting observing campaigns for current comets, legacy data, historical comets; interconnected with social media and a set of shareable documents addressing observational strategies; consistent standards for data; data access, use, and storage, to align with the needs of professional observers. The integration of science, observations by professional and amateur astronomers, and various social media provides a dynamic and evolving collaborative partnership between professional and amateur astronomers. The recent observation of comet 67P, at a magnitude of 21.2, from Siding

  11. Anti-idling campaign : Final report

    Energy Technology Data Exchange (ETDEWEB)

    NONE

    2002-11-01

    The efficient use of transportation fuels and other petroleum products is being promoted by the Canadian Petroleum Products Institute. The Institute was busy during the past year in attempting to gain an understanding of the measures that could be adopted to assist motorists clearly identify the relationship between fuel consumption, personal transportation spending, and environmental impacts. The Institute undertook these efforts with Natural Resources Canada (NRCan) Office of Energy Efficiency (which both provided funding) and the Public Policy Forum. A first step proposed was the development of an anti-idling public awareness campaign. It was recognized that idling a vehicle for more than ten seconds costs money and wastes fuel, while simultaneously contributing to air pollution, greenhouse gas emissions, and climate change. The campaign also involved Esso, Shell, Petro-Canada, Canadian Tire and Sunoco for the development and implementation phases over the last two weeks of August 2002. A pilot campaign was tested in Mississauga, Ontario. Various materials were used for this campaign, such as posters, banners, cling vinyl window decals, air fresheners and information cards. The main successes of the campaign were: testing the methods of communicating the anti-idling message to drivers at gasoline retailing sites, increasing awareness among the driving public concerning the problems resulting from excessive idling, and encouraging the reduction of idling whenever and wherever it takes place. 1 tab.

  12. Remembering the 100,000 lives campaign

    Directory of Open Access Journals (Sweden)

    Robbins RA

    2016-06-01

    Full Text Available No abstract available. Article truncated after 150 words. Earlier this week the Institute for Healthcare Improvement (IHI emailed its weekly bulletin celebrating that it has been ten years since the end of the 100,000 Lives Campaign (Appendix 1. This was the campaign, according to the bulletin, that put IHI on the map. The Campaign started at the IHI National Forum in December 2004, when IHI's president, Don Berwick, announced that IHI would work together with nearly three-quarters of the US hospitals to reduce needless deaths by 100,000 over 18 months. A phrase borrowed from political campaigns became IHI's cri de coeur: “Some is not a number. Soon is not a time.” The Campaign relied on six key interventions: Rapid Response Teams; Improved Care for Acute Myocardial Infarction; Medication Reconciliation; Preventing Central Line Infections; Preventing Surgical Site Infections; Preventing Ventilator-Associated Pnemonia [sic]. According to the bulletin, the Campaign’s impact rippled across the organization and the world. IHI listed some ...

  13. The Vulcano 1994 summer campaign

    Energy Technology Data Exchange (ETDEWEB)

    Caruso, P.; Valenza, M. [CNR, Palermo (Italy). Istituto Geochimica dei Fluidi; Graziani, G.; Martilli, A.; Mosca, S. [JRC Environment Institute, Ispra, Varese (Italy); Pareschi, M.T. [CNR, Pisa, (Italy). Centro di Studio per la Geologia Strutturale e Dinamica dell`Appennino

    1996-03-01

    A set of measurements from various sources was collected for the island of Vulcano (Aeolian archipelago, South Tyrrhenian sea) during summer 1994 with the scope of characterising the circulation pattern and the volcanic emission of the island. Ground meteorological stations were activated, wind profiles from pilot balloons were obtained, ground temperature measurements were produced. Furthermore, temperature and humidity data from satellite (Landsat TM) were also derived. A critical analysis of the data on the gathered information was performed to quantify the volcanic risk related to the toxic-volcanic-gas release in foreseeable paroxysmal events.

  14. Transylvanianism, Nationalism, Folklore: The Academic Career of Olga Nagy in the Light of her Posthumous Book, Vallomások (2010

    Directory of Open Access Journals (Sweden)

    Kata Zsófia Vincze

    2016-01-01

    Full Text Available The volume Vallomások [‘Testimony’], published posthumously in 2010, is the folklorist Olga Nagy’s (1921-2006 last book. In this paper I will analyze Nagy’s academic significance in the light of her own last self reflection presented in Vallomások. This volume provides an exciting overview of the internal dynamics of East-Central European culture and interethnic relations. While I examine Nagy’s life work, especially her academic work on rural women and her new ideas regarding the alive folklore, I will also reflect on the ideology of so called Transylvanianism that constitutes the framework of many Hungarian writings from Romania. Transylvanianism is a complex ideology rooted in the Hungarian national movement of the nineteenth century, one that later turned into a complex manifestation of the Hungarian minorities in Romania through literature, culture, politics and self-definition. Elaborated by writers, historians and journalists, Transylvanianism after 1918—and even more vehemently after 1947—aimed to preserve and reinforce Hungarian national pride and identity in the region through cultural activities, education and political action.

  15. RESULTS of the "ELIMINATING NOISE" campaign

    CERN Multimedia

    SC Unit

    2008-01-01

    From 4 to 6 August, CERN’s nurses conducted a screening campaign entitled "Eliminating noise". This campaign was especially aimed at young people exposed to noise during their leisure hours (playing in a band, listening to MP3 players, attending concerts, etc.). In all, 166 people attended the Infirmary, where they were able to receive personalised advice, documentation and, above all, a hearing test (audiogram). While the high attendance of people in the younger age category (18-30) was a success, their audiogram data were a cause for concern, with 24.5% showing abnormal results, hearing deficiencies which, we should remind you, are irreversible. It should be noted that such conditions are almost exclusively caused by noise exposure in a non-professional environment (leisure activities, music, etc.). This latest campaign confirms the harmful effects of noise on people’s hearing due to the absence or insufficiency of protective equipment during music-related activities; this further unde...

  16. RESULTS of the "ELIMINATING NOISE" campaign

    CERN Multimedia

    SC Unit

    2008-01-01

    From 4 to 6 August, CERN’s nurses conducted a screening campaign entitled "Eliminating noise". This campaign was especially aimed at young people exposed to noise during their leisure hours (playing in a band, listening to MP3 players, attending concerts, etc.). In all, 166 people attended the infirmary, where they were able to receive personalised advice, documentation and, above all, a hearing test (audiogram). While the high attendance of people in the younger age category (18-30) was a success, their audiogram data were a cause for concern, with 24.5% showing abnormal results, hearing deficiencies which, we should remind you, are irreversible. It should be noted that such conditions are almost exclusively caused by noise exposure in a non-professional environment (leisure activities, music, etc.). This latest campaign confirms the harmful effects of noise on people’s hearing due to the absence or insufficiency of protective equipment during music-related activities; this further unde...

  17. Road safety campaign is a great success

    CERN Multimedia

    2008-01-01

    Rolf Heuer, the next Director-General of CERN, and Sigurd Lettow, the Director of Finance and Human Resources (photo below), completed all the tests of the CERN road safety campaign under the supervision of TCS instructors. The road safety campaign, which took place in the Main Building during the week of 10 November, attracted large numbers of participants. More than 300 CERN personnel and users took part in, and in some cases were literally bowled over by, the activities set up by instructors from the TCS (Touring Club Suisse). The campaign’s aim was to raise driver awareness of several aspects of road safety, including speed, use of mobile phones at the wheel, pedestrian priority, unlawful parking and driving with a valid licence. The campaign was an unqualified success! Even CERN’s directors joined in, testing their own reactions as drivers on the various pieces of apparatus in place.

  18. The (n,γ campaigns at EXILL

    Directory of Open Access Journals (Sweden)

    Jolie J.

    2015-01-01

    Full Text Available At the PF1B cold neutron beam line at the Institut Laue Langevin, the EXILL array consisting of EXOGAM, GASP and ILL-Clover detectors was used to perform (n,γ measurements at very high coincidence rates. About ten different reactions were measured in autumn 2012 using a highly collimated cold neutron beam. In spring 2013, the EXOGAM array was combined with 16 LaBr3(Ce scintillators in the EXILL&FATIMA campaign for the measurement of lifetimes using the generalised centroid difference method. We report on the properties of the set-ups and present first results from both campaigns.

  19. Changing consumer attitudes to energy efficiency: Midterm results from an advertising campaign

    Energy Technology Data Exchange (ETDEWEB)

    Peters, J.S.; Seiden, K.; Baggett, S.; Morander, L.

    1998-07-01

    As utilities move away from rebates and incentives, many choose to use educational campaigns as a means to continue energy efficiency acquisition efforts. Measuring these effects is difficult and has long been considered nearly impossible by many in the evaluation community. Given the difficulty of observing behavior changes associated with education campaigns, this project sought to measure the likelihood that consumers exposed to a campaign will take the action. A model of behavior change, the theory of planned behavior developed by Icek Ajzen demonstrates that such is possible. This paper reports on the results of a longitudinal panel study of an energy efficiency mass-market educational campaign, using the Ajzen model with results from a five-wave survey of 1,200 targeted consumers and a control group of 1,200. The first wave collected pre-campaign data in Spring 1997. The authors compare these baseline data with data collected from the second and third survey waves, which were performed in Fall 1997 and Spring 1998, respectively.

  20. Exposure to the "Dark Side of Tanning" Skin Cancer Prevention Mass Media Campaign and Its Association with Tanning Attitudes in New South Wales, Australia

    Science.gov (United States)

    Perez, Donna; Kite, James; Dunlop, Sally M.; Cust, Anne E.; Goumas, Chris; Cotter, Trish; Walsberger, Scott C.; Dessaix, Anita; Bauman, Adrian

    2015-01-01

    Melanoma is the most common cancer among 15- to 29-year-olds in Australia, with rates increasing with age. The "Dark Side of Tanning" (DSOT) mass media campaign was developed in 2007 to influence attitudes related to tanning. This study aimed to assess recall and impact of the DSOT campaign. Data were collected using online surveys of…

  1. THE PIANO COLLECTION SPRING MOOD BY O.P.NEGRUTSI: STYLISTIC AND GENRE FEATURES OF THE WORKS

    Directory of Open Access Journals (Sweden)

    GUPALOVA ELENA

    2015-12-01

    Full Text Available In the focus of this article is the music collection by O. Negrutsi „Spring Mood”, published in 2009 and edited by I .Stolyar. The piano Miniatures, that are different in variety of artistic ideas and content, are included in this anthology. All the works included in this collection have a number of teaching and performing features, a typical figurative and emotional system, evi­dent technical issues based on national folklore. All this makes them indispensable for the pedagogical and concert repertoire of the Special Piano course in the secondary and higher educational institutions of the Republic of Moldova.

  2. Providence Sponsors Diocesan Teacher Recruiting Campaign.

    Science.gov (United States)

    Dygert, William

    2001-01-01

    Addresses the issue of teacher recruitment in Providence, Rhode Island. Explains that the Catholic education staff designed a campaign that involved creating marketing materials, advertising in daily newspapers, and holding job fairs and open houses. Stresses the importance of promoting teaching at Catholic schools as both rewarding and…

  3. Transmutation Fuels Campaign FY-09 Accomplishments Report

    Energy Technology Data Exchange (ETDEWEB)

    Lori Braase

    2009-09-01

    This report summarizes the fiscal year 2009 (FY-08) accomplishments for the Transmutation Fuels Campaign (TFC). The emphasis is on the accomplishments and relevance of the work. Detailed description of the methods used to achieve the highlighted results and the associated support tasks are not included in this report.

  4. Persistence of Change: Fume Hood Campaign Lessons

    Science.gov (United States)

    Feder, Elah; Robinson, Jennifer; Wakefield, Sarah

    2012-01-01

    Purpose: Sustainability initiatives typically operate for a limited time period, but it is often unclear whether they have lasting effects. The purpose of this paper is to examine a laboratory fume hood campaign, in order to identify factors that might contribute or detract from long-term change persistence. Design/methodology/approach: The…

  5. Campaign best practice in intravenous therapy.

    Science.gov (United States)

    Baldwin, Wayne; Murphy, Jayne; Shakespeare, David; Kelly, Chris; Fox, Louise; Kelly, Matthew

    Intravenous therapy is an integral part of nursing care but is associated with a high risk of infection. This article outlines a campaign that aimed to increase awareness of best practice for IV therapy and reduce the risks of healthcare-associated IV infections in hospital and community settings.

  6. The Political Scientist as Local Campaign Consultant

    Science.gov (United States)

    Crew, Robert E., Jr.

    2011-01-01

    During my 45 years as an academic, I have followed the admonition sometimes attributed to the legendary Jedi warrior Obi-Wan Kenobe that political scientists should "use [their] power for good and not for evil." In this spirit, I have devoted substantial portions of my career to public service by providing strategic advice and campaign management…

  7. Advocacy of Trafficking Campaigns: A Controversy Story

    Science.gov (United States)

    Saiz-Echezarreta, Vanesa; Alvarado, María-Cruz; Gómez-Lorenzini, Paulina

    2018-01-01

    The construction, visualization and stabilization of public problems require the mobilization of civil society groups concerned about these issues to actively engage in the demand for actions and policies. This paper explores the institutional campaigns against human trafficking and sexual exploitation in Spain between 2008 and 2017 and their role…

  8. News and campaign dynamics in EU 27

    NARCIS (Netherlands)

    de Vreese, C.; Schuck, A.; Maier, M.; Stengel, K.; Haubold, V.; Süß, K.; Tenscher, J.

    2009-01-01

    The presentation provides an introduction to the media content analysis of the European election campaign conducted in the 27 EU member states in the 3 weeks leading up to the June 2009 elections. The analysis is an integral part of the PIREDEU project (www.piredeu.eu): Providing an Infrastructure

  9. Gender identity and breast cancer campaigns

    NARCIS (Netherlands)

    S. Puntoni (Stefano); S.T.L.R. Sweldens (Steven); N.T. Tavassoli (Nader)

    2011-01-01

    textabstractConcerning itself with understanding how marketing methods and tools can be of benefit to healthcare professionals, health marketing is an area of research that has grown substantially in recent years. Of much interest to the sector is whether awareness campaigns are effective in

  10. Japanese campaign to enthuse young scientists

    CERN Multimedia

    1999-01-01

    Japan's Science and Technology Agency has launched a 3-year campaign to promote the public understanding of science and revive the interest in science subjects in schools. Plans include a science-only television channel and a 'virtual science museum' on the Internet (2 paragraphs).

  11. Teen PACK: Population Awareness Campaign Kit.

    Science.gov (United States)

    Zero Population Growth, Inc., Washington, DC.

    This packet of instructional materials is designed to teach teenagers about the effects of overpopulation on the world and on the individual. Information is presented in three related booklets. The first of the three parts of the "Teen Population Awareness Campaign Kit," illustrates overpopulation through profiles of teens living in…

  12. Campaign Assessment in Counterinsurgency: Reinventing the Wheel

    Science.gov (United States)

    2015-04-22

    Pamphlet 525-5-500: Commander’s Appreciation and Campaign Design (Washington, DC: Government Printing Office, 2008), 18. 18 Robert Axelrod and Michael D...distrust within the Johnson 60 Axelrod and Cohen, Harnessing Complexity: Organizational...Metrics in COIN: Effects Based Analysis.” Military Intelligence Professional Bulletin (April-June 2010). Axelrod , Robert and Michael D. Cohen

  13. The World Campaign for the Biosphere.

    Science.gov (United States)

    Barman, Charles R.

    1984-01-01

    Lists and discusses goals of The World Campaign for the Biosphere and strategies designed to achieve these goals. Also lists eight suggestions for science teachers to help incorporate the goals into school curricula and programs. These include organizing assemblies which present information about environmental problems and presenting environmental…

  14. Analyzing the Communication Dynamics of Political Campaigns

    Science.gov (United States)

    Tannenbaum, Sally

    2007-01-01

    It is widely agreed that college students do not fully participate in the political process. The most commonly cited reasons are apathy, indifference, and ignorance. This article presents an activity that aims to help students learn about communication dynamics in the context of political campaigns and develop an appreciation and confidence about…

  15. Educative campaign about information on irradiated foods

    International Nuclear Information System (INIS)

    Luna C, P.C.

    1991-07-01

    The irradiation of foods is accepted by international agencies (FAO, OMS) like a healthy and effective technology at the moment the irradiated foods are marketed easily in many countries, however in other countries exist several factors that affect the practical application of this process. In this work is planned about an educational campaign about the irradiation process directed to the consumers. (Author)

  16. Political marketing in untraditional campaigns: The case of David Cameron's Conservative Party leadership victory

    DEFF Research Database (Denmark)

    Ormrod, Robert P.; Henneberg, Stephan C.; Forward, Nick

    2007-01-01

    This study investigates the concept of political market orientation (PMO) in an untraditional setting, namely the 2005 contest for the leadership of the British Conservative Party. Based on a collective case-study method, a content analysis of candidates' speeches and manifestos is provided. We...... and a contextspecific evaluation of the merits of alternative PMO profiles. Thus, the generic conceptual model of political market orientatation, which previously has only been used in the content of parties contesting a general election campaign, can be adapted to alternative campaign situations without a reduction...

  17. Social Media Campaign Effects: Moderating Role of Social Capital in an Anti-Smoking Campaign.

    Science.gov (United States)

    Namkoong, Kang; Nah, Seungahn; Van Stee, Stephanie K; Record, Rachael A

    2018-03-01

    This study examined the effects of an anti-smoking campaign that employs a crowdsourcing method with a social networking service. Drawing upon social capital scholarship and the expression effect research paradigm in eHealth systems, the study also investigated the roles of social trust and community life satisfaction in the social media campaign that has a specific geographical boundary. To that end, we conducted an experiment using a two-group pretest-posttest design. We randomly assigned 201 participants to two conditions: "campaign message reception only" as a control group and "message reception and expression" as a treatment group in which participants fully engaged in the campaign process by sharing their own campaign ideas with other participants. Findings revealed that social trust and community life satisfaction interacted with the treatment condition to positively affect persuasive intentions, but in distinct ways. Social trust moderated the effect of the message reception and interaction condition on participants' willingness to encourage community members to stop smoking. In contrast, community life satisfaction moderated the effect of the treatment condition on encouraging others to comply with the community's anti-smoking policy. These results provide theoretical and practical implications related to the roles of social capital in geographically defined social media campaigns.

  18. Bico 2: second national intercomparison campaign of WBC centres working in Italy

    International Nuclear Information System (INIS)

    Castellani, C.M.; Battisti, P.; Tarroni, G.

    1998-01-01

    During the period November 1994 - May 1995 the coordinating group of WBC centres working in Italy organised the 2. national intercalibration and intercomparison campaign. A BOMAB phantom was used filled with four radionuclides gel solution with gamma energy emissions ranging between 100 keV and 2 MeV. 17 out of 21 Italian WBC centres took part in the campaign. Through the intercalibration, organised according to internationally accepted methodologies, each WBC centre could check its own calibration procedures. many intermediate data, collected for the methodologies and measurement procedures intercomparison, permitted analyses and comparison of uncertainly causes in a WBC measurement of the internal contamination. A proposal of MDA definition and assessment procedure resulted from the intercomparison campaign [it

  19. Happy trails: the effect of a media campaign on urban trail use in southern Nevada.

    Science.gov (United States)

    Clark, Sheila; Bungum, Tim J; Meacham, Mindy; Coker, Lisa

    2015-01-01

    Many Americans do not meet recommendations for physical activity (PA). Communities are building trail networks to encourage PA, but the relationship between trails and PA is not well understood. We monitored usage of urban trails (N = 10) in Las Vegas, NV, before and after a promotional marketing campaign (October 2011 and April 2012). The media campaign featured print, online, and radio ads, as well as billboards and signage on gas pumps. Data were collected with infrared monitors that were placed on the trails for periods of 7 days. We compared preintervention and postintervention usage rates. Mean usage increased (P trails, significant declines at 2 trails, and no change at 1 trail. Promotional campaigns may be an effective way to increase trail usage and encourage PA.

  20. Focused campaign increases activity among participants in Nature's Notebook, a citizen science project

    Science.gov (United States)

    Crimmins, Theresa M.; Weltzin, Jake F.; Rosemartin, Alyssa H.; Surina, Echo M.; Marsh, Lee; Denny, Ellen G.

    2014-01-01

    Citizen science projects, which engage non-professional scientists in one or more stages of scientific research, have been gaining popularity; yet maintaining participants’ activity level over time remains a challenge. The objective of this study was to evaluate the potential for a short-term, focused campaign to increase participant activity in a national-scale citizen science program. The campaign that we implemented was designed to answer a compelling scientific question. We invited participants in the phenology-observing program, Nature’s Notebook, to track trees throughout the spring of 2012, to ascertain whether the season arrived as early as the anomalous spring of 2010. Consisting of a series of six electronic newsletters and costing our office slightly more than 1 week of staff resources, our effort was successful; compared with previous years, the number of observations collected in the region where the campaign was run increased by 184%, the number of participants submitting observations increased by 116%, and the number of trees registered increased by 110%. In comparison, these respective metrics grew by 25, 55, and 44%, over previous years, in the southeastern quadrant of the United States, where no such campaign was carried out. The campaign approach we describe here is a model that could be adapted by a wide variety of programs to increase engagement and thereby positively influence participant retention.

  1. Navigating the gender minefield: An IPV prevention campaign sheds light on the gender gap.

    Science.gov (United States)

    Keller, Sarah N; Honea, Joy C

    2016-01-01

    This article examines how differences in male and female views about intimate partner violence (IPV) contributed to divergent responses to a prevention campaign conducted in the western USA. The study examines focus groups (n = 22) and in-depth interview data (n = 13) collected during campaign development to shed light on quantitative results indicating that women (but not men) increased their perceived severity of domestic violence and awareness of services from pre-test to post-test, while male attitudes moved in the opposite direction. Results of the qualitative study provide the basis for the authors' conclusions about why reactions differed: (1) men's unwillingness to view abuse within a gender context limits men's ability to accept the inequity in statistically demonstrated male and female roles as perpetrators and victims; (2) male resentment of existing gender stereotypes contributed to a rejection of campaign messages that utilised gender prevalence statistics to depict images showing men as perpetrators and women as victims; and (3) victim blaming attitudes contributed to resistance to empathy for victims depicted in the campaign. The authors offer suggestions for future campaigns that foster agency among both perpetrators and survivors while confronting the structural barriers to enacting change.

  2. The American Medicine Chest Challenge: Evaluation of a Drug Take-Back and Disposal Campaign.

    Science.gov (United States)

    Yanovitzky, Itzhak

    2016-07-01

    Prescription drug take-back programs provide a safe and convenient way to dispose of expired, unwanted, or unused medications that people store in homes, thus limiting the potential misuse of prescription drugs. This study evaluated public response to a social marketing campaign promoting a community-based drug take-back program, the American Medicine Chest Challenge. A telephone survey was conducted with a representative sample of adults in New Jersey (N = 906) 2 weeks following the conclusion of the statewide collection day event in November 2010. The survey assessed public exposure to the campaign and the extent to which it is associated with public perceptions and behaviors the campaign was designed to influence. The campaign, which relied heavily on community channels for the dissemination of messages, was able to reach directly more than 60% of its target audience. When potential confounders were controlled for, campaign exposure was a strong predictor of a respondent having one or more conversations with others about medicine disposal (odds ratio [OR] = 2.4, 95% CI [1.5, 3.6]); actually disposing of expired, unwanted, or unused medicine in a collection site (OR = 2.14, 95% CI [1.15, 3.9]); and talking to kids about the dangers of prescription drug abuse (OR = 1.65, 95% CI [1.1, 2.45])-all of which were exclusively promoted through the campaign. This case illustrates the potential efficacy of community-based prevention marketing efforts to stimulate community discourse regarding the dangers of prescription drug misuse and to decrease the availability of expired, unwanted, or unused medicine in the community.

  3. Campaigning for Children's Oral Health: A Case Study

    Science.gov (United States)

    Vaughan, Kate

    2009-01-01

    Arguably, the ultimate application of evidenced-based communications is translating the research recommendations into a full-fledged media campaign. This article explains the development and implementation of Watch Your Mouth, a campaign based on FrameWorks Institute's research on children's oral health. To date, this innovative campaign has been…

  4. 5 CFR 950.103 - Establishing a local campaign.

    Science.gov (United States)

    2010-01-01

    ... 5 Administrative Personnel 2 2010-01-01 2010-01-01 false Establishing a local campaign. 950.103... PRIVATE VOLUNTARY ORGANIZATIONS General Provisions § 950.103 Establishing a local campaign. (a) The Director establishes and maintains the official list of local campaigns and the geographical area each...

  5. Negative campaigning in Western Europe: Similar or different?

    NARCIS (Netherlands)

    Walter, A.S.

    2013-01-01

    This article describes how political parties in parliamentary election campaigns in Western Europe make use of negative campaigning and examines whether their behaviour differs from that of candidates competing in US presidential election campaigns. Furthermore, it theorises how the differences and

  6. Marketing Social Service Programs Using Political Campaign Technology.

    Science.gov (United States)

    Bynum, Peter

    1991-01-01

    Discusses how human services agencies can use strategies and information technologies similar to those used in political campaigns to identify needs and attitudes for social services campaigns. Marketing for social services programs is described, and the use of computers for a political campaign and for a teenage pregnancy program is compared.…

  7. 5 CFR 734.411 - Participation in political campaigning; prohibitions.

    Science.gov (United States)

    2010-01-01

    ... under this subpart may not: (a) Take an active part in managing the political campaign of a candidate for partisan political office or a candidate for political party office; (b) Campaign for partisan... 5 Administrative Personnel 2 2010-01-01 2010-01-01 false Participation in political campaigning...

  8. 5 CFR 734.205 - Participation in political campaigns.

    Science.gov (United States)

    2010-01-01

    ... 5 Administrative Personnel 2 2010-01-01 2010-01-01 false Participation in political campaigns. 734... in political campaigns. Subject to the prohibitions in § 734.306, an employee may: (a) Display... candidate or a candidate for political party office in a political advertisement, broadcast, campaign...

  9. Monitoring speed before and during a speed publicity campaign.

    NARCIS (Netherlands)

    Schagen, I.N.L.G. van Commandeur, J.J.F. Goldenbeld, C. & Stipdonk, H.

    2016-01-01

    Driving speeds were monitored during a period of 16 weeks encompassing different stages of an anti-speeding campaign in the Netherlands. This campaign targeted speed limit violations in built-up areas. The observation periods differed in terms of intensity and media used for the campaign. Small

  10. 29 CFR 452.69 - Expenses of campaign literature.

    Science.gov (United States)

    2010-07-01

    ... 29 Labor 2 2010-07-01 2010-07-01 false Expenses of campaign literature. 452.69 Section 452.69... AND DISCLOSURE ACT OF 1959 Campaign Safeguards § 452.69 Expenses of campaign literature. Each... is no requirement that the union distribute the literature of the candidate free of charge. In the...

  11. Spent Nuclear Fuel (SNF) Removal Campaign Plan

    International Nuclear Information System (INIS)

    PAJUNEN, A.L.

    2000-01-01

    The overall operation of the Spent Nuclear Fuel Project will include fuel removal, sludge removal, debris removal, and deactivation transition activities. Figure 1-1 provides an overview of the current baseline operating schedule for project sub-systems, indicating that a majority of fuel removal activities are performed over an approximately three-and-one-half year time period. The purpose of this document is to describe the strategy for operating the fuel removal process systems. The campaign plan scope includes: (1) identifying a fuel selection sequence during fuel removal activities, (2) identifying MCOs that are subjected to extra testing (process validation) and monitoring, and (3) discussion of initial MCO loading and monitoring in the Canister Storage Building (CSB). The campaign plan is intended to integrate fuel selection requirements for handling special groups of fuel within the basin (e.g., single pass reactor fuel), process validation activities identified for process systems, and monitoring activities during storage

  12. Ignition tuning for the National Ignition Campaign

    OpenAIRE

    Landen O.; Edwards J.; Haan S.W.; Lindl J.D.; Boehly T.R.; Bradley D.K.; Callahan D.A.; Celliers P.M.; Dewald E.L.; Dixit S.; Doeppner T.; Eggert J.; Farley D.; Frenje J.A.; Glenn S.

    2013-01-01

    The overall goal of the indirect-drive inertial confinement fusion [1] tuning campaigns [2] is to maximize the probability of ignition by experimentally correcting for likely residual uncertainties in the implosion and hohlraum physics [3] used in our radiation-hydrodynamic computational models, and by checking for and resolving unexpected shot-to-shot variability in performance [4]. This has been started successfully using a variety of surrogate capsules that set key laser, hohlraum and caps...

  13. Campaign to kick polio out of Africa.

    Science.gov (United States)

    Letore, D

    1998-12-01

    This article discusses the goal of eradicating poliomyelitis (polio) in Africa by the year 2000. Polio is a crippling disease that paralyzes hundreds of thousands of children yearly. Polio was endemic in Africa during the 1970s. Today, polio is confined to sub-Saharan Africa and, specifically, to the Congo, Ethiopia, Nigeria, Somalia, and the Sudan. Considerable progress is evident. Full eradication is necessary because of the ease with which the virus is transmitted. The World Health Organization (WHO) set the goal of eradication by the year 2000 at a 1988 assembly meeting. The Plan of Action for a Global Polio Eradication Initiative was approved in 1989. The WHO Regional Committee for Africa adopted the resolution and urged again in 1995 for vigorous implementation. The Organization of African Unity endorsed the initiative in 1996. South African President Mandela led a region-wide mobilization campaign to increase public awareness of the initiative. Since 1997, leading players from the African Football Confederation have participated in awareness campaigns by spreading the message through a variety of channels. The initiative includes routine immunization complemented by the National Immunization Days (NIDs), training at the local level, surveillance, and door-to-door campaigns. The initiative must assure functioning systems of cold storage of vaccines and must continue to educate communities about the importance of routine immunization. There must be a strong laboratory network for isolating the 3 types of the virus. NIDs will be scheduled for 1999 in countries with civil conflict. The polio model is useful for other disease eradication campaigns.

  14. Campaigns and counter campaigns: reactions on Twitter to e-cigarette education.

    Science.gov (United States)

    Allem, Jon-Patrick; Escobedo, Patricia; Chu, Kar-Hai; Soto, Daniel W; Cruz, Tess Boley; Unger, Jennifer B

    2017-03-01

    Social media present opportunities for public health departments to galvanise interest in health issues. A challenge is creating content that will resonate with target audiences, and determining reactions to educational material. Twitter can be used as a real-time surveillance system to capture individuals' immediate reactions to education campaigns and such information could lead to better campaigns in the future. A case study testing Twitter's potential presented itself when the California Department of Public Health launched its 'Still Blowing Smoke' media campaign about the potential harmful effects of e-cigarettes. Pro-e-cigarette advocacy groups, in response, launched a counter campaign titled 'Not Blowing Smoke'. This study tracked the popularity of the two campaigns on Twitter, analysed the content of the messages and determined who was involved in these discussions. The study period was from 22 March 2015 to 27 June 2015. A stratified sampling procedure supplied 2192 tweets for analysis. Content analysis identified pro, anti and neutral e-cigarette tweets, and five additional themes: Marketing Elements, Money, Regulation/propaganda, Health, and Other. Metadata were analysed to obtain additional information about Twitter accounts. 'Not Blowing Smoke' was referenced more frequently than 'Still Blowing Smoke' on Twitter. Messages commonly objected to government regulation of e-cigarettes, refuted claims that e-cigarette manufactures were aligned with big tobacco, and touted the health benefits of e-cigarette use. E-cigarette companies and vape shops used campaign slogans to communicate with customers on Twitter. Findings showed the time dynamics of Twitter and the possibility for real-time monitoring of education campaigns. Published by the BMJ Publishing Group Limited. For permission to use (where not already granted under a licence) please go to http://www.bmj.com/company/products-services/rights-and-licensing/.

  15. Feasibility study of the AOSTA experimental campaign

    Directory of Open Access Journals (Sweden)

    Carta M.

    2016-01-01

    Full Text Available The reduction of the nuclear waste is one of the most important nuclear issues. The high radiotoxicity of the spent fuel is due to plutonium and some minor actinides (MAs such as neptunium, americium and curium, above all. One way to reduce their hazard is to destroy by fission MAs in appropriate nuclear reactors. To allow the MAs destruction an important effort have been done on the nuclear data due to the poor knowledge in this field. In the framework of one of the NEA Expert Group on Integral Experiments for Minor Actinide Management an analysis of the feasibility of MAs irradiation campaign in the TAPIRO fast research reactor is carried out. This paper provides preliminary results obtained by calculations modelling the irradiation, in different TAPIRO irradiation channels, of some CEA samples coming from the French experimental campaign OSMOSE, loaded with different contents of MAs, in order to access, through particular peak spectrometry, to their capture cross section. On the basis of neutron transport calculation results, obtained by both deterministic and Monte Carlo methods, an estimate of the irradiated samples counting levels from the AOSTA (Activation of OSMOSE Samples in TAPIRO experimental campaign is provided.

  16. Intercomparison campaign of Contracted Partner Institutes 1997

    International Nuclear Information System (INIS)

    Reinen, H.A.J.M.; Tijsmans, M.H.; Van Tuinen, S.T.; Overwater, R.M.W.; Aldenkamp, F.J.

    1998-01-01

    The Dutch National Plan for Nuclear Emergency Planning and Response (EPR) is trained frequently. Intercomparison campaigns and exercises are part of this training for the Contracted Partner Institutes (CPI). The results of an intercomparison campaign in 1997 for the CPI are reported. Two carbon cartridges, one contaminated homogeneously and one inhomogeneously with 131 I, and a water sample contaminated with 134 Cs and 137 Cs were analysed by means of gamma spectroscopy. The results had to be faxed to RIVM within the time limits prescribed in the emergency protocols for CPI, i.e. 2 hours for the cartridges and 24 hours for the water sample. Most CPI reported in time. The results for the inhomogeneously contaminated cartridge are within 25% from the accepted reference value (ARV). For the homogeneously contaminated cartridge the results are within 40% from the ARV. In reality, the contamination of the cartridge will have an exponential profile, with most of the activity in the first few millimeters. In this situation results can be expected to be within 20% from the true value. The results for the water sample are within 5% from the ARV. Although most CPI have applied corrections for coincidence summing for 134 Cs there is still a systematic error of 4% for this nuclide. In regard of the requirements for measurements during emergency situations, the results of this intercomparison campaign are satisfactory

  17. Q-Thruster Breadboard Campaign Project

    Science.gov (United States)

    White, Harold

    2014-01-01

    Dr. Harold "Sonny" White has developed the physics theory basis for utilizing the quantum vacuum to produce thrust. The engineering implementation of the theory is known as Q-thrusters. During FY13, three test campaigns were conducted that conclusively demonstrated tangible evidence of Q-thruster physics with measurable thrust bringing the TRL up from TRL 2 to early TRL 3. This project will continue with the development of the technology to a breadboard level by leveraging the most recent NASA/industry test hardware. This project will replace the manual tuning process used in the 2013 test campaign with an automated Radio Frequency (RF) Phase Lock Loop system (precursor to flight-like implementation), and will redesign the signal ports to minimize RF leakage (improves efficiency). This project will build on the 2013 test campaign using the above improvements on the test implementation to get ready for subsequent Independent Verification and Validation testing at Glenn Research Center (GRC) and Jet Propulsion Laboratory (JPL) in FY 2015. Q-thruster technology has a much higher thrust to power than current forms of electric propulsion (7x Hall thrusters), and can significantly reduce the total power required for either Solar Electric Propulsion (SEP) or Nuclear Electric Propulsion (NEP). Also, due to the high thrust and high specific impulse, Q-thruster technology will greatly relax the specific mass requirements for in-space nuclear reactor systems. Q-thrusters can reduce transit times for a power-constrained architecture.

  18. A national campaign to finance supported employment.

    Science.gov (United States)

    Hogan, Michael F; Drake, Robert E; Goldman, Howard H

    2014-06-01

    Medicaid is now the main payment source and financing mechanism for services for adults with serious mental illness. Services formerly paid with state mental health funds have been converted to Medicaid, lightening the burden on state budgets affected by recession and other factors. The change has allowed states to maintain community care and inpatient services (in general hospitals). Medicaid service benefits include clinic and inpatient care, case management, and some rehabilitation services. But using Medicaid to finance some high-priority services such as supported employment has proven difficult. Now critical changes in Medicaid under the Affordable Care Act allow states to amend their Medicaid State Plans to provide more flexible services to people with serious mental illness. Advocacy and support may be needed to encourage this step. A national campaign to finance supported employment would join various stakeholders in the field, including professional organizations, family and service user groups, and organizations representing service providers. The authors of this editorial pledge their energies to support this campaign. They present suggestions for a campaign, including building a coalition, goals and targets, and online resources.

  19. SGP Cloud and Land Surface Interaction Campaign (CLASIC): Measurement Platforms

    Energy Technology Data Exchange (ETDEWEB)

    MA Miller; R Avissar; LK Berg; SA Edgerton; ML Fischer; TJ Jackson; B. Kustas; PJ Lamb; G McFarquhar; Q Min; B Schmid; MS Torn; DD Tuner

    2007-06-01

    The Cloud and Land Surface Interaction Campaign (CLASIC) will be conducted from June 8 to June 30, 2007, at the U.S. Department of Energy’s Atmospheric Radiation Measurement (ARM) Climate Research Facility (ACRF) Southern Great Plains (SGP) site. Data will be collected using eight aircraft equipped with a variety of specialized sensors, four specially instrumented surface sites, and two prototype surface radar systems. The architecture of CLASIC includes a high-altitude surveillance aircraft and enhanced vertical thermodynamic and wind profile measurements that will characterize the synoptic scale structure of the clouds and the land surface within the ACRF SGP site. Mesoscale and microscale structures will be sampled with a variety of aircraft, surface, and radar observations. An overview of the measurement platforms that will be used during the CLASIC are described in this report. The coordination of measurements, especially as it relates to aircraft flight plans, will be discussed in the CLASIC Implementation Plan.

  20. Lidar Inter-Comparison Exercise Final Campaign Report

    Energy Technology Data Exchange (ETDEWEB)

    Protat, A [Australian Bureau of Meterology; Young, S

    2015-02-01

    The objective of this field campaign was to evaluate the performance of the new Leosphere R-MAN 510 lidar, procured by the Australian Bureau of Meteorology, by testing it against the MicroPulse Lidar (MPL) and Raman lidars, at the Darwin Atmospheric Radiation Measurement (ARM) site. This lidar is an eye-safe (355 nm), turn-key mini Raman lidar, which allows for the detection of aerosols and cloud properties, and the retrieval of particulate extinction profiles. To accomplish this evaluation, the R-MAN 510 lidar has been operated at the Darwin ARM site, next to the MPL, Raman lidar, and Vaisala ceilometer (VCEIL) for three months (from 20 January 2013 to 20 April 2013) in order to collect a sufficient sample size for statistical comparisons.

  1. Folk knowledge of invertebrates in Central Europe - folk taxonomy, nomenclature, medicinal and other uses, folklore, and nature conservation.

    Science.gov (United States)

    Ulicsni, Viktor; Svanberg, Ingvar; Molnár, Zsolt

    2016-10-11

    There is scarce information about European folk knowledge of wild invertebrate fauna. We have documented such folk knowledge in three regions, in Romania, Slovakia and Croatia. We provide a list of folk taxa, and discuss folk biological classification and nomenclature, salient features, uses, related proverbs and sayings, and conservation. We collected data among Hungarian-speaking people practising small-scale, traditional agriculture. We studied "all" invertebrate species (species groups) potentially occurring in the vicinity of the settlements. We used photos, held semi-structured interviews, and conducted picture sorting. We documented 208 invertebrate folk taxa. Many species were known which have, to our knowledge, no economic significance. 36 % of the species were known to at least half of the informants. Knowledge reliability was high, although informants were sometimes prone to exaggeration. 93 % of folk taxa had their own individual names, and 90 % of the taxa were embedded in the folk taxonomy. Twenty four species were of direct use to humans (4 medicinal, 5 consumed, 11 as bait, 2 as playthings). Completely new was the discovery that the honey stomachs of black-coloured carpenter bees (Xylocopa violacea, X. valga) were consumed. 30 taxa were associated with a proverb or used for weather forecasting, or predicting harvests. Conscious ideas about conserving invertebrates only occurred with a few taxa, but informants would generally refrain from harming firebugs (Pyrrhocoris apterus), field crickets (Gryllus campestris) and most butterflies. We did not find any mythical creatures among invertebrate folk taxa. Almost every invertebrate species was regarded as basically harmful. Where possible, they were destroyed or at least regarded as worth eradicating. However, we could find no evidence to suggest any invertebrate species had suffered population loss as a result of conscious destruction. Sometimes knowledge pertaining to the taxa could have more

  2. 11 CFR 9004.4 - Use of payments; examples of qualified campaign expenses and non-qualified campaign expenses.

    Science.gov (United States)

    2010-01-01

    ... 11 Federal Elections 1 2010-01-01 2010-01-01 false Use of payments; examples of qualified campaign expenses and non-qualified campaign expenses. 9004.4 Section 9004.4 Federal Elections FEDERAL ELECTION COMMISSION PRESIDENTIAL ELECTION CAMPAIGN FUND: GENERAL ELECTION FINANCING ENTITLEMENT OF ELIGIBLE CANDIDATES...

  3. IceBridge: Bringing a Field Campaign Home

    Science.gov (United States)

    Woods, J.; Beck, J.; Bartholow, S.

    2015-12-01

    IceBridge, a six-year NASA mission, is the largest airborne survey of Earth's polar ice ever flown. It will yield an unprecedented three-dimensional view of Arctic and Antarctic ice sheets, ice shelves and sea ice. These flights will provide a yearly, multi-instrument look at the behavior of the rapidly changing features of the Greenland and Antarctic ice. Data collected during IceBridge will help scientists bridge the gap in polar observations between NASA's Ice, Cloud and Land Elevation Satellite (ICESat) -- in orbit since 2003 -- and ICESat-2, planned for 2017. ICESat stopped collecting science data in 2009, making IceBridge critical for ensuring a continuous series of observations. IceBridge will use airborne instruments to map Arctic and Antarctic areas once a year at a minimum, with new campaigns being developed during the Arctic melt season. IceBridge flights are conducted in the spring and summer for the Arctic and in the fall over Antarctica. Other smaller airborne surveys around the world are also part of the IceBridge campaign. IceBridge actively engages the public and educators through a variety of outlets ranging from communications strategies through social media outlets, to larger organized efforts such as PolarTREC. In field activities include blog posts, photo updates, in flight chat sessions, and more intensive live events to include google hangouts, where field team members can interact with the public during a scheduled broadcast. The IceBridge team provides scientists and other team members with the training and support to become communicators in their own right. There is an exciting new initiative where IceBridge will be collaborating with Undergraduate and Graduate students to integrate the next generation of scientists and communicators into the Science Teams. This will be explored through partnerships with institutions that are interested in mentoring through project based initiatives.

  4. McLetchie on mass campaigns.

    Science.gov (United States)

    Hackett, C J

    1982-01-01

    Dr. J.L. McLetchie was asked in 1963 to express his thoughts on the many aspects of mass campaigns for the historical record fro future field workers. The significance of his thoughts at that time lies in the soundness of the principles outlined, based upon field responsibility. It was from such principles that the modern strategy of community health in dveloping countries arose, which was adopted and put into practice by the World Health Organization and was presented at the Alma Ata Conference on Primary Health Care in 1978. The text is reproduced here. There should be no need to argue the need for mass campaigns under conditions as they exist at present in Africa as well as other tropical areas. Several conditions cannot be dealt with in other way, e.g., tuberculosis, malnutrition, onchocerciasis, yaws, sleeping sickness. The most essential needs are the recognition, at the highest political and administrative level, that a country's services must be balanced, with well-developed preventive, laboratory, and curative sections. To obtain and retain this balance requires strong and continous administrative action to counteract the overwhelming attraction of the curative services to young African doctors and to expatriates on short-term contracts. The preventive services divide naturally into those dealing with urban problems having a large content of environmental hygiene and those dealing with rural problems in which curative medicine plays a mojor part, i.e., mass treatment. In rural health work, the "amateur" -- the young medical officer assigned to rural duties for a period of 1-2 years -- may play a valuable part but cannot do so unless the service is well organized and has a core of "professionals," senior medical staff with considerable experience with rural problems and how to tackle them. Rural health specialists have to work closely in cooperation with other sections of the medical department, with other departments, and with local government authorities

  5. Do vegetarian marketing campaigns promote a vegan diet?

    OpenAIRE

    James, Waters

    2015-01-01

    This paper examines whether vegetarian marketing campaigns promote a vegan diet. Our trivariate model of omnivorous, vegetarian, and vegan consumption is estimated using twenty years of UK data. For short-lived campaigns, we find no persistent effect, but observe a rise and fall in vegan numbers during adjustment. For long-running campaigns, we find that for every person who adopts a vegetarian diet in such a campaign, around 0.34 people adopt a vegan diet. In a campaign to market veganis...

  6. Developing a Mass Media Campaign to Promote Mammography Awareness in African American Women in the Nation's Capital.

    Science.gov (United States)

    Wallington, Sherrie Flynt; Oppong, Bridget; Iddirisu, Marquita; Adams-Campbell, Lucile L

    2017-12-26

    This study developed and examined the reach and impact of a culturally appropriate mass media campaign pilot, designed to increase awareness about the importance of mammography screening and the available community mammography services for low-income African American women ages 40 and above. We conducted formative research using focus groups to inform campaign development, resulting in five emergent themes-good breast health, holistic views of healthiness, cancer fatalism, fear of mammogram machines, and mammogram affordability. The campaign targeted specific low-income African American communities in the District of Columbia via print ads in Metro stations and on buses, print ads in the Washington Informer, and online ads on a local TV network website. Data were collected before, during, and after campaign implementation to assess reach and impact. Reach was measured by number of impressions (number of people exposed to the campaign), while impact was assessed via online ad click-through rates, website use and referrals, and mammography center calls. The campaign was successful in reaching the target audience, with a total combined reach from all media of 9,479,386 impressions. In addition, the mammography center received significant increases in new website visitors (1482 during the campaign, compared to 24 during the preceding period) as well as 97 calls to the dedicated phone line. Further research involving a more long-term investment in terms of funding and campaign run time, coupled with a more robust evaluation, is needed to assess if culturally appropriate mass media campaigns can generate increased mammography screening rates and decrease breast-cancer-related mortality.

  7. A Multiyear Assessment of Public Response to a Statewide Drug Take-Back and Disposal Campaign, 2010 to 2012.

    Science.gov (United States)

    Yanovitzky, Itzhak

    2017-08-01

    This study is the first to analyze public response to a drug take-back program, the American Medicine Chest Challenge, in a single state over a period of 3 years (2010-2012). The study utilized a three-wave repeated cross-sectional design and an annual phone survey conducted with a representative sample of adults ( N = 906 in 2010, N = 907 in 2011, and N = 906 in 2012), which assessed exposure to the campaign, drug disposal behaviors, possible mediators of campaign effects (risk appraisal, personal agency, normative influence, and interpersonal talk), and potential confounders. Logistic regression and causal mediation analysis were employed to estimate confounder-adjusted direct and mediated effects of the campaign. Results showed that the campaign reached a sizable portion (50% to 60%) of state adults and that campaign exposure was associated with increased likelihood of having conversations with others about this topic. About 55% of all adults in the state reported taking at least one of the actions recommended by the campaign, and campaign exposure was associated with increased likelihood of disposing of prescription drugs at a drug collection day event (adjusted odds ratio = 4) and of talking to a child about the risks associated with prescription drug abuse (adjusted odds ratio = 2). The causal mediation analysis demonstrated that the campaign influenced audiences by reinforcing their efficacy to safely dispose of prescription drugs, but also potentially by stimulating conversations among community members about this topic. Drug take-back campaigns can be an effective mechanism to decrease the availability of prescription drugs in communities.

  8. Prospects for the $\\cal{B}$$(B^0_{(s)} \\to \\mu^+ \\mu^-)$ measurements with the ATLAS detector in the Run 2 and HL-LHC data campaigns

    CERN Document Server

    The ATLAS collaboration

    2018-01-01

    This note estimates the ATLAS detector performance in measuring the branching fractions of the very rare decays $B^0_{s} \\to \\mu^+ \\mu^-$ and $B^0 \\to \\mu^+ \\mu^-$ using data collected during the whole LHC Run 2 campaign and during the whole HL-LHC campaign. The estimation is obtained by means of pseudo-MC experiments based on the measurement of the two processes performed by the ATLAS experiment using the full integrated luminosity collected during the Run 1 data taking campaign.

  9. Qualitative Analysis of Infant Safe Sleep Public Campaign Messaging.

    Science.gov (United States)

    Peacock, Nadine R; Altfeld, Susan; Rosenthal, Allison L; Garland, Caitlin E; Massino, Jill M; Smith, Sherri L; Rowe, Hillary L; Wagener, Sarah E

    2018-03-01

    The 1994 Back to Sleep public education campaign resulted in dramatic reductions in sleep-related infant deaths, but comparable progress in recent years has been elusive. We conducted qualitative analyses of recent safe sleep campaigns from 13 U.S. cities. Goals were to (a) determine whether the campaigns reflect the full range of American Academy of Pediatrics (AAP) 2011 safe sleep recommendations, (b) describe tone and framing of the messages (e.g., use of fear appeals), (c) describe targeting/tailoring of messages to priority populations, and (d) ascertain whether the campaigns have been evaluated for reach and/or effectiveness. Methods included computer-assisted analyses of campaign materials and key informant interviews. All campaigns included "ABC" (Alone, Back, Crib) messaging; many ignored other AAP recommendations such as breastfeeding, room-sharing, immunizations, and avoiding smoke exposure. Campaigns frequently targeted priority populations such as African Americans. Fear appeals were used in three quarters of the campaigns, and 60% of the fear-based campaigns used guilt/blame messaging. We did not find published evaluation data for any of the campaigns. More attention is needed in public education campaigns to the full range of AAP recommendations, and evaluations are needed to determine the impact of these interventions on knowledge, behavior, and health outcomes.

  10. Measurements of VOCs in Mexico City during the MILAGRO Campaign

    Science.gov (United States)

    Baker, A. K.; Beyersdorf, A. J.; Blake, N. J.; Meinardi, S.; Atlas, E.; Rowland, F.; Blake, D. R.

    2006-12-01

    During March of 2006 we participated in MILAGRO (Megacities Initiative: Local and Global Research Observations), a multi-platform campaign to measure pollutants in and in outflow from the Mexico City metropolitan area. As part of MILAGRO we collected whole air canister samples at two Mexico City ground sites: the Instituto Mexicano del Petroleo, located in the city, northeast of the center, and the Universidad Technologica de Tecamac, a suburban site approximately 50 km northeast of the city center. Samples were also collected in various other locations throughout Mexico City. Over 300 whole air samples were collected and analyzed for a wide range of volatile organic compounds (VOCs) including methane, carbon monoxide, nonmethane hydrocarbons (NMHCs) and halocarbons. Propane was the most abundant NMHC at both the urban and suburban locations, with mixing ratios frequently in excess of 10 parts per billion at both locations. This is likely the result of the widespread use of liquefied petroleum gas (LPG) of which propane is the major component. For most species, median mixing ratios at the urban sites were significantly greater than at the suburban site. Here we compare results from both urban and suburban locations and also examine the influence of transport on the composition of outflow from Mexico City.

  11. Why do people donate to conservation? Insights from a 'real world' campaign.

    Science.gov (United States)

    Veríssimo, Diogo; Campbell, Hamish A; Tollington, Simon; MacMillan, Douglas C; Smith, Robert J

    2018-01-01

    Non-governmental organisations (NGOs) play a key role in biodiversity conservation. The majority of these organisations rely on public donations to fund their activities, and therefore fundraising success is a determinant of conservation outcomes. In spite of this integral relationship, the key principals for fundraising success in conservation are still guided by expert opinion and anecdotal evidence, with very few quantitative studies in the literature. Here we assessed the behaviour of monetary donors across twenty-five different species-focused conservation campaigns organised by an NGO conservation and environmental society. The Australian Geographic Society (AGS) carried out fundraising campaigns over a five and half year period using an identical methodology in thirty-four of its country-wide network of outlet shops. AGS owns and operates these shops that sell toys and games related to science and nature. We tested how the following factors influenced monetary donations from members of the public:1) campaign duration, 2) appeal and familiarity of species, 3) species geographic distribution relative to the fundraising location, 4) level of income and education of potential donors, 5) age and gender profile of potential donors. Contrary to past research, we found most of these factors did not significantly influence the amount of donations made to each campaign by members of the public. Larger animals did elicit a significantly higher amount donated per transaction than smaller animals, as did shops located in poorer neighbourhoods. Our study findings contrast with past research that has focused largely on hypothetical donations data collected via surveys, and demonstrates the complexity and case-specific nature of relationships between donor characteristics and spending patterns. The study highlights the value of assessing real-world fundraising campaigns, and illustrates how collaboration between academia and NGOs could be used to better tailor fundraising

  12. The Effect of Campaign-Generated Interpersonal Communication on Campaign-Targeted Health Outcomes: A Meta-Analysis.

    Science.gov (United States)

    Jeong, Michelle; Bae, Rosie Eungyuhl

    2017-06-16

    This study examined the effect of mass media campaign-generated conversations on campaign-targeted health outcomes, via a systematic meta-analysis of 28 studies (including 124 sub-studies and a total of 138,898 participants). The study also conducted a series of moderation analyses to examine the conditions under which interpersonal communication has larger effects on bringing about the desired outcomes. The findings of this meta-analysis indicate that campaign-generated conversations have a positive effect on inducing campaign-targeted outcomes (OR = 1.28) and show that this effect is moderated by health topic addressed by the campaign, the type of outcome being targeted by the campaign, and with whom people converse, along with several other campaign-relevant and study-relevant variables. The implications of these findings for future research are discussed.

  13. Earned media and public engagement with CDC's "Tips from Former Smokers" campaign: an analysis of online news and blog coverage.

    Science.gov (United States)

    Kornfield, Rachel; Smith, Katherine Clegg; Szczypka, Glen; Vera, Lisa; Emery, Sherry

    2015-01-20

    opposition and support overall. We identified four common arguments among oppositional comments: government intrusion on personal behaviors, problematic allocation of governmental spending, questionable science, and challenges regarding campaign efficacy. Supportive comments tended to convey personal stories and emotions. The Tips campaign received limited coverage on either online news or blog sources, but the limited number of stories generated engagement among online audiences. In addition to the content and volume of blog and news coverage, audience comments and websites' mechanisms for sharing stories via social media are likely to determine the influence of online earned media. In order to facilitate meaningful evaluation of public health campaigns within the rapidly advancing media environment, there is a need for the public health community to build consensus regarding collection and assessment of engagement data.

  14. Social marketing campaigns and children's media use.

    Science.gov (United States)

    Evans, W Douglas

    2008-01-01

    Media-related commercial marketing aimed at promoting the purchase of products and services by children, and by adults for children, is ubiquitous and has been associated with negative health consequences such as poor nutrition and physical inactivity. But, as Douglas Evans points out, not all marketing in the electronic media is confined to the sale of products. Increasingly savvy social marketers have begun to make extensive use of the same techniques and strategies used by commercial marketers to promote healthful behaviors and to counter some of the negative effects of conventional media marketing to children and adolescents. Evans points out that social marketing campaigns have been effective in helping to prevent and control tobacco use, increase physical activity, improve nutrition, and promote condom use, as well as other positive health behaviors. He reviews the evidence from a number of major recent campaigns and programming in the United States and overseas and describes the evaluation and research methods used to determine their effectiveness. He begins his review of the field of social marketing by describing how it uses many of the strategies practiced so successfully in commercial marketing. He notes the recent development of public health brands and the use of branding as a health promotion strategy. He then goes on to show how social marketing can promote healthful behavior, how it can counter media messages about unhealthful behavior, and how it can encourage discussions between parents and children. Evans concludes by noting some potential future applications to promote healthful media use by children and adolescents and to mitigate the effects of exposure to commercial marketing. These include adapting lessons learned from previous successful campaigns, such as delivering branded messages that promote healthful alternative behaviors. Evans also outlines a message strategy to promote "smart media use" to parents, children, and adolescents and

  15. Marketing campaigns and politics – british experience

    Directory of Open Access Journals (Sweden)

    Halida Sarajlić

    2007-12-01

    Full Text Available By gaining political power, individuals and political par¬ties at the same time gain the power to shape not only political but also public life. An accelerated growth of mass media communication has led to the development of various means and techniques of political marketing. This in turn requires certain adjustments to political campaigns and programs, out of which only those adapted to the new communication environment may succeed. Marketing in terms of politics and especially negative comparative advertising, which is becoming increasingly more present and intense in political campaigning, opens a series of ethical questions. Among others, these include whether such advertising in politics is effective, to what extent and what its consequences are. The goal of this paper is to present the main characteristics of political marketing, the effectiveness of the methods and techniques used in the course of elect¬ion campaigning, their consequences and basic differences between political marketing and products and services marketing. A special emphasis will be placed on the presentation of political marketing of Great Britain, which has a long tradition in utilizing marketing methods and techniques in the political arena. Moreover, political moves made by politicians and political parties in Great Britain certainly make a good starting point for shaping an optimal political strategy in other countries, while at the same time taking into account the particulars of a specific political and social environment. Content analysis methodology was used in the preparation of this paper and all the data were gathered from secondary sources.

  16. Ignition tuning for the National Ignition Campaign

    Directory of Open Access Journals (Sweden)

    Landen O.

    2013-11-01

    Full Text Available The overall goal of the indirect-drive inertial confinement fusion [1] tuning campaigns [2] is to maximize the probability of ignition by experimentally correcting for likely residual uncertainties in the implosion and hohlraum physics [3] used in our radiation-hydrodynamic computational models, and by checking for and resolving unexpected shot-to-shot variability in performance [4]. This has been started successfully using a variety of surrogate capsules that set key laser, hohlraum and capsule parameters to maximize ignition capsule implosion velocity, while minimizing fuel adiabat, core shape asymmetry and ablator-fuel mix.

  17. Kimon's military campaign in Caria and Lycia

    Directory of Open Access Journals (Sweden)

    Baranov D.A.

    2017-08-01

    Full Text Available the article analyzes the reasons, course and results of the military campaign of the Athenian military commander Kimon in the southwest of Asia Minor. The author provides a brief comparative-historical and textual analysis of written sources and archaeological materials testifying the military-political activity of Athens in Caria and Lycia. An attempt is made to analyze the evolution of views on the problem within the framework of classical and modern historiography. Based on the involvement of a wide range of data, an attempt is made to analyze the evolution of the political influence of Athens in southwestern Anatolia.

  18. Advanced Fuels Campaign FY 2015 Accomplishments Report

    Energy Technology Data Exchange (ETDEWEB)

    Braase, Lori Ann [Idaho National Lab. (INL), Idaho Falls, ID (United States); Carmack, William Jonathan [Idaho National Lab. (INL), Idaho Falls, ID (United States)

    2015-10-29

    The mission of the Advanced Fuels Campaign (AFC) is to perform research, development, and demonstration (RD&D) activities for advanced fuel forms (including cladding) to enhance the performance and safety of the nation’s current and future reactors; enhance proliferation resistance of nuclear fuel; effectively utilize nuclear energy resources; and address the longer-term waste management challenges. This report is a compilation of technical accomplishment summaries for FY-15. Emphasis is on advanced accident-tolerant LWR fuel systems, advanced transmutation fuels technologies, and capability development.

  19. FOLKLORE ELEMENTS IN BEDRİ RAHMİ EYUBOGLU’S POEMS BEDRİ RAHMİ EYÜBOĞLU’NUN ŞİİRLERİNDE HALK BİLİMİ UNSURLARI

    Directory of Open Access Journals (Sweden)

    Bahar DOĞAN

    2012-01-01

    Full Text Available The aim of this study is to figure out the folklore elements in Eyuboglu’s poems. Thus, his poem books Dol Karabakır Dol and Karadut were examined. In this study, research model was used. In interpreting the results of the study 25 items which were classified by Ornek in his book “Turk Halk Bilimi”, were used.The examples in Eyuboglu’s poems includes village,town and city life; folk architecture; vecihles and transportation technics; ecomomic type; classic folk-economy; nutrition, cuisine, storeroom; measurement, weighing and calculating methods; folk arts and handmade craft; folklore; folk believes, customs and traditions; transition period; stereotyped behaves and expression; folk literature; folk dance; folk music and folk musical instruments.The poet in his pems give place to folk songs and folk arts enormously. The poets who says “ Whenever I hear a village song , I feel shame of my poesy’’ aslo give places to beauty of his country. Occasionally usuing local accents in his poems makes him a simple one from the public.According to this study giving place Eyuboglu’s poems in the textbooks can be an important step for growing up persons who have versatile personality. Bu araştırma Bedri Rahmi Eyüboğlu’nun şiirlerindeki halk bilimi unsurlarını belirlemek amacıyla yapılmıştır. Bu doğrultuda Eyüboğlu’nun Dol Karabakır Dol ve Karadut şiir kitapları incelenmiştir. Araştırmada tarama modeli kullanılmıştır. Elde edilen bulguların yorumlanmasında Örnek’in, Türk Halk Bilimi kitabında halk biliminin çalışma konularını sınıflandırdığı yirmi beş madde kullanılmıştır.Eyüboğlu’nun şiirlerinde köy, kasaba ve kent yaşamı; halk mimarisi; taşıtlar ve taşıma teknikleri; ekonomi türleri; halk ekonomisi; beslenme, mutfak, kiler; ölçme, tartma, hesaplama biçimleri; halk sanatları ve zanaatları; halk bilgisi; halk inançları, töreler, adetler, gelenek ve görenekler; geçiş d

  20. POLTERGEIST PHENOMENA IN CONTEMPORARY FOLKLORE

    Directory of Open Access Journals (Sweden)

    Oana VOICHICI

    2017-05-01

    Full Text Available The article deals with instances of the supernatural in Romanian urban legends, namely what we call the strigoi , or poltergeist. Usually, folklorists tend to exclude the supernatural f rom the category of urban legends, however we have decided to take these accounts into consideration based on the fact that the transmitter, the narrators do not distinguish between these elements and the rest of contemporary legends and today’s popular cu lture abounds in such accounts.

  1. POLTERGEIST PHENOMENA IN CONTEMPORARY FOLKLORE

    OpenAIRE

    Oana VOICHICI

    2017-01-01

    The article deals with instances of the supernatural in Romanian urban legends, namely what we call the strigoi , or poltergeist. Usually, folklorists tend to exclude the supernatural f rom the category of urban legends, however we have decided to take these accounts into consideration based on the fact that the transmitter, the narrators do not distinguish between these elements and the rest of contemporary legends and today’s popular cu lture abounds in such accounts.

  2. Discovering Folklore Through Community Resources.

    Science.gov (United States)

    Sumpter, Magdalena Benavides, Ed.

    The folkways and cultural heritage of the Mexican Americans of South Texas are explored in this volume which is designed to provide the student with the opportunity for cultural enrichment, oral language development, and vocabulary expansion. The first chapter deals with "Creencias" which are common beliefs handed down from generation to…

  3. A Real-Time, Distributed and Context-Aware System for Managing Solidarity Campaigns

    Directory of Open Access Journals (Sweden)

    Ana OLIVEIRA ALVES

    2016-05-01

    Full Text Available We present a project implemented on the field which has two separate strands, one refers on collecting crowd sensing data through mobile apps where context is (near automatically induced, another is related to a practical application of this method in a real time system to manage solidarity campaigns in collecting goods. Here, we cover both parts, we applied an experimental setup and obtained results and insights in a third sector institution, Caritas Diocesana of Coimbra[1], a non-profit organization part of Caritas[2]. As main contribution, we propose a distributed architecture for Mobile Crowd Sensing able not only to allow real time inventory through simultaneous campaigns but also it gives feedback to volunteers in order to instantly acquire information about which categories of goods are more needed[1] http://www.caritas.pt/site/nacional/ Portuguese Website (last visited in October 2015[2] http://www.caritas.eu/ (last visited in October 2015

  4. Compliance of disease awareness campaigns in printed Dutch media with national and international regulatory guidelines.

    Science.gov (United States)

    Leonardo Alves, Teresa; Martins de Freitas, Auramarina F; van Eijk, Martine E C; Mantel-Teeuwisse, Aukje K

    2014-01-01

    The European legislation prohibits prescription-only medicines' advertising but allows pharmaceutical companies to provide information to the public on health and diseases, provided there is no direct or indirect reference to a pharmaceutical product. Various forms of promotion have become increasingly common in Europe including "disease-oriented" campaigns. To explore examples of disease awareness campaigns by pharmaceutical companies in the Netherlands, by assessing their compliance with the World Health Organization (WHO) Ethical Criteria for medicinal drug promotion and the Dutch guidelines for provision of information by pharmaceutical companies. Materials referring to health/disease and treatments published in the most widely circulated newspapers and magazines were collected from March to May 2012. An evaluation tool was developed based on relevant underlying principles from the WHO ethical criteria and Dutch self-regulation guidelines. Collected disease awareness advertisements were used to pilot the evaluation tool and to explore the consistency of information provided with the WHO and Dutch criteria. Eighty materials met our inclusion criteria; 71 were published in newspapers and 9 in magazines. The large majority were news items but 21 were disease awareness advertisements, of which 5 were duplicates. Fifteen out of the 16 disease awareness campaigns were non-compliant with current guidelines mainly due to lack of balance (n = 12), absence of listed author and/or sponsor (n = 8), use of misleading or incomplete information (n = 5) and use of promotional information (n = 5). None mentioned a pharmaceutical product directly. Disease Awareness Campaigns are present in Dutch printed media. Although no brand names were mentioned, the lack of compliance of disease awareness campaigns with the current regulations is alarming. There were information deficiencies and evidence of information bias. A key concern is that the context in which the information is

  5. Compliance of disease awareness campaigns in printed Dutch media with national and international regulatory guidelines.

    Directory of Open Access Journals (Sweden)

    Teresa Leonardo Alves

    Full Text Available BACKGROUND: The European legislation prohibits prescription-only medicines' advertising but allows pharmaceutical companies to provide information to the public on health and diseases, provided there is no direct or indirect reference to a pharmaceutical product. Various forms of promotion have become increasingly common in Europe including "disease-oriented" campaigns. OBJECTIVES: To explore examples of disease awareness campaigns by pharmaceutical companies in the Netherlands, by assessing their compliance with the World Health Organization (WHO Ethical Criteria for medicinal drug promotion and the Dutch guidelines for provision of information by pharmaceutical companies. METHODS: Materials referring to health/disease and treatments published in the most widely circulated newspapers and magazines were collected from March to May 2012. An evaluation tool was developed based on relevant underlying principles from the WHO ethical criteria and Dutch self-regulation guidelines. Collected disease awareness advertisements were used to pilot the evaluation tool and to explore the consistency of information provided with the WHO and Dutch criteria. FINDINGS: Eighty materials met our inclusion criteria; 71 were published in newspapers and 9 in magazines. The large majority were news items but 21 were disease awareness advertisements, of which 5 were duplicates. Fifteen out of the 16 disease awareness campaigns were non-compliant with current guidelines mainly due to lack of balance (n = 12, absence of listed author and/or sponsor (n = 8, use of misleading or incomplete information (n = 5 and use of promotional information (n = 5. None mentioned a pharmaceutical product directly. CONCLUSION: Disease Awareness Campaigns are present in Dutch printed media. Although no brand names were mentioned, the lack of compliance of disease awareness campaigns with the current regulations is alarming. There were information deficiencies and evidence of information

  6. Would you Find Thirty online? Website use in a Western Australian physical activity campaign.

    Science.gov (United States)

    Leavy, J E; Rosenberg, M; Barnes, R; Bauman, A; Bull, F C

    2013-08-01

    Mass media campaigns have used a range of traditional media (television, radio and print) to communicate health messages. In the past decade the Internet has added to these traditional methods with Web 2.0, smart phone technology and interactive media. 'Find Thirty every day(®)', a Western Australia population-wide mass media campaign delivered over 2 years, used a combination of traditional mass media, a website, online resources and banner advertising. The aim of the present study is to describe the use of the Find Thirty every day(®) website during the campaign media activities of May 2008-June 2010. Cross-sectional self-reported survey data were collected from a random sample of adults using a computer-assisted telephone interview over the period February-March 2010. Objective online analytical measures of unique visits to the Find Thirty every day(®) website were collected between June 2008 and June 2010. Monthly visitors to the Find Thirty every day(®) website increased from 3193 in 2009 to 4374 in 2010. During the last two media waves (October 2009 and February 2010), site visits were 5388 and 5272 per month, respectively. The impact of the Find Thirty every day(®) website was a positive outcome, considering the minimal online presence. SO WHAT? Health communication campaign planners should maximise the potential synergy of traditional mass media and new social media in future campaigns. Accordingly, a multidisciplinary approach that includes communication researchers, experts in information systems and a creative team experienced in online environments will need to be the way forward.

  7. In Search of the Campaign Fan: Media Use and Caucus Participation in the 1980 Primary Campaign.

    Science.gov (United States)

    Droge, David; Davis, Kristine

    High turnout for the 1980 Iowa caucuses and conflicting explanations for that high turnout formed the background for an investigation of the relationship between media uses and gratifications, involvement in the local community, and caucus participation. Campaign fan gratifications--either excitement seeking or communicative utility--were…

  8. Fear appeals and confronting information campaigns. [Previously: Fear-based information campaigns.

    NARCIS (Netherlands)

    2007-01-01

    Fear appeals or confronting information campaigns confront people in an often hard and sometimes even shocking way with the consequences of risky behaviour. This can have a positive impact on the attitudes and behavioural intentions of the target group, but only if key conditions are met. Those

  9. Second-rate election campaigning? An analysis of campaign styles in European parliamentary elections

    NARCIS (Netherlands)

    de Vreese, C.H.

    2009-01-01

    The literature on professionalization of political campaigns is strongly biased toward first-order (national) elections and the U.S. and U.K. contexts. This study expands that scope. Based on a survey of candidates for the 2004 European elections in eight European Union countries, we tested whether

  10. Talking About Antismoking Campaigns: What Do Smokers Talk About, and How Does Talk Influence Campaign Effectiveness?

    Science.gov (United States)

    Brennan, Emily; Durkin, Sarah J; Wakefield, Melanie A; Kashima, Yoshihisa

    2016-01-01

    Campaign-stimulated conversations have been shown to increase the effectiveness of antismoking campaigns. In order to explore why such effects occur, in the current study we coded the content of naturally occurring conversations. We also examined whether the short-term effects of talking, and of different types of talk, on quitting intentions were mediated through intrapersonal message responses. Using the Natural Exposure(SM) methodology, we exposed 411 smokers to 1 of 6 antismoking advertisements while they were watching television at home. Responses to the advertisement-conversation participation and content, emotional responses, personalized perceived effectiveness, and changes in intentions to quit-were measured within 3 days of exposure. Conversations were coded for appraisal of the advertisement (favorable, neutral, or unfavorable) and the presence of quitting talk and emotion talk. Mediation analyses indicated that the positive effects of talking on intention change were mediated through personalized perceived effectiveness and that the positive effects were driven by conversations that contained a favorable appraisal and/or quitting talk. Conversely, conversations that contained an unfavorable appraisal of the advertisement were negatively associated with campaign effectiveness. These findings highlight the importance of measuring interpersonal communication when evaluating campaigns and the need for further research to identify the message characteristics that predict when smokers talk and when they talk only in desirable ways.

  11. Public health campaigns and obesity - a critique

    Directory of Open Access Journals (Sweden)

    Proietto Joseph

    2011-02-01

    Full Text Available Abstract Background Controlling obesity has become one of the highest priorities for public health practitioners in developed countries. In the absence of safe, effective and widely accessible high-risk approaches (e.g. drugs and surgery attention has focussed on community-based approaches and social marketing campaigns as the most appropriate form of intervention. However there is limited evidence in support of substantial effectiveness of such interventions. Discussion To date there is little evidence that community-based interventions and social marketing campaigns specifically targeting obesity provide substantial or lasting benefit. Concerns have been raised about potential negative effects created by a focus of these interventions on body shape and size, and of the associated media targeting of obesity. Summary A more appropriate strategy would be to enact high-level policy and legislative changes to alter the obesogenic environments in which we live by providing incentives for healthy eating and increased levels of physical activity. Research is also needed to improve treatments available for individuals already obese.

  12. Post-campaign information from the Infirmary

    CERN Multimedia

    2015-01-01

    The Medical Service’s “TAKE YOUR BLOOD PRESSURE TO HEART” campaign, which ran from 24 to 27 March 2015 (see here), was a resounding success.   In total, 274 people visited the nurses at their pop-up clinics (in Building 40, Restaurants 2 and 3 and the Main Building) or at the Infirmary (Building 57). Each of them had their blood pressure measured and received information and advice about high blood pressure, its contributory factors and ways to control it. They were also offered various leaflets about this public health issue. We would like to draw attention to the fact that 21% of the participants were found to have abnormally high blood-pressure and, crucially, 72% of these had been unaware of the problem. Another point to note is that a significant proportion (16%) of the younger people tested (aged 18 to 30) had abnormal results. The results of this campaign demonstrate the importance of early screening, but also the high level of interest among the pers...

  13. Transmutation Fuel Campaign Description and Status

    International Nuclear Information System (INIS)

    Jon Carmack; Kemal O. Pasamehmetoglu

    2008-01-01

    This report contains a technical summary package in response to a Level 2 milestone in the transmutation fuel campaign (TFC) management work-package calling for input to the Secretarial decision. At present, the form of the Secretarial decision package is not fully defined, and it is not clear exactly what will be required from the TFC as a final input. However, it is anticipated that a series of technical and programmatic documents will need to be provided in support of a wider encompassing document on GNEP technology development activities. The TFC technical leadership team provides this report as initial input to the secretarial decision package which is being developed by the Technical Integration Office (TIO) in support of Secretarial decision. This report contains a summary of the TFC execution plan with a work breakdown structure, high level schedule, major milestones, and summary description of critical activities in support of campaign objectives. Supporting documents referenced in this report but provided under separate cover include: (1) An updated review of the state-of-the art for transmutation fuel development activities considering national as well as international fuel research and development testing activities. (2) A definition of the Technology Readiness Level (TRL) used to systematically define and execute the transmutation fuel development activities

  14. Determinants of success and sustainability of the WHO multimodal hand hygiene promotion campaign, Italy, 2007-2008 and 2014.

    Science.gov (United States)

    Moro, Maria Luisa; Morsillo, Filomena; Nascetti, Simona; Parenti, Mita; Allegranzi, Benedetta; Pompa, Maria Grazia; Pittet, Didier

    2017-06-08

    A national hand hygiene promotion campaign based on the World Health Organization (WHO) multimodal, Clean Care is Safer Care campaign was launched in Italy in 2007. One hundred seventy-five hospitals from 14 of 20 Italian regions participated. Data were collected using methods and tools provided by the WHO campaign, translated into Italian. Hand hygiene compliance, ward infrastructure, and healthcare workers' knowledge and perception of healthcare-associated infections and hand hygiene were evaluated before and after campaign implementation. Compliance data from the 65 hospitals returning complete data for all implementation tools were analysed using a multilevel approach. Overall, hand hygiene compliance increased in the 65 hospitals from 40% to 63% (absolute increase: 23%, 95% confidence interval: 22-24%). A wide variation in hand hygiene compliance among wards was observed; inter-ward variability significantly decreased after campaign implementation and the level of perception was the only item associated with this. Long-term sustainability in 48 of these 65 hospitals was assessed in 2014 using the WHO Hand Hygiene Self-Assessment Framework tool. Of the 48 hospitals, 44 scored in the advanced/intermediate categories of hand hygiene implementation progress. The median hand hygiene compliance achieved at the end of the 2007-2008 campaign appeared to be sustained in 2014. This article is copyright of The Authors, 2017.

  15. Determinants of success and sustainability of the WHO multimodal hand hygiene promotion campaign, Italy, 2007–2008 and 2014

    Science.gov (United States)

    Moro, Maria Luisa; Morsillo, Filomena; Nascetti, Simona; Parenti, Mita; Allegranzi, Benedetta; Pompa, Maria Grazia; Pittet, Didier

    2017-01-01

    A national hand hygiene promotion campaign based on the World Health Organization (WHO) multimodal, Clean Care is Safer Care campaign was launched in Italy in 2007. One hundred seventy-five hospitals from 14 of 20 Italian regions participated. Data were collected using methods and tools provided by the WHO campaign, translated into Italian. Hand hygiene compliance, ward infrastructure, and healthcare workers’ knowledge and perception of healthcare-associated infections and hand hygiene were evaluated before and after campaign implementation. Compliance data from the 65 hospitals returning complete data for all implementation tools were analysed using a multilevel approach. Overall, hand hygiene compliance increased in the 65 hospitals from 40% to 63% (absolute increase: 23%, 95% confidence interval: 22–24%). A wide variation in hand hygiene compliance among wards was observed; inter-ward variability significantly decreased after campaign implementation and the level of perception was the only item associated with this. Long-term sustainability in 48 of these 65 hospitals was assessed in 2014 using the WHO Hand Hygiene Self-Assessment Framework tool. Of the 48 hospitals, 44 scored in the advanced/intermediate categories of hand hygiene implementation progress. The median hand hygiene compliance achieved at the end of the 2007–2008 campaign appeared to be sustained in 2014. PMID:28661390

  16. 76 FR 40920 - Agency Information Collection Activities; Proposed Collection; Comment Request; Data To Support...

    Science.gov (United States)

    2011-07-12

    ... purposes of making policy or regulatory decisions. FDA estimates the burden of this collection of... Internet. To collect data quickly and efficiently with minimal cost to the government. To reduce burden to... distribution methods for its outreach campaign, which educates consumers about how to safely purchase drugs...

  17. 78 FR 42088 - Agency Information Collection Activities: Proposed Collection: Public Comment Request

    Science.gov (United States)

    2013-07-15

    .... The nation's 58 organ procurement organizations (OPOs), who already work with hospitals on clinical... Information Collection Request (ICR), described below, to the Office of Management and Budget (OMB). Prior to.... Information Collection Request Title: National Hospital Organ Donation Campaign's Activity Scorecard. OMB No...

  18. Oceanographic data and ROV dive-related multimedia and information collected during the EX1504L4 Campaign to Address Pacific monument Science, Technology, and Ocean NEeds (CAPSTONE) Leg IV on NOAA Ship OKEANOS EXPLORER in the North Pacific Ocean from 2015-09-07 to 2015-09-30 (NCEI Accession 0131887)

    Data.gov (United States)

    National Oceanic and Atmospheric Administration, Department of Commerce — This dataset contains oceanographic data collected in the deep waters in and around Papahanaumokuakea Marine National Monument (PMNM) in the Northwestern Hawaiian...

  19. Analysis of thunderstorm and lightning activity associated with sprites observed during the EuroSprite campaigns

    DEFF Research Database (Denmark)

    Soula, S.; van der Velde, O.; Montanyà, J.

    2009-01-01

    During the summers of 2003 to 2006 sprites were observed over thunderstorms in France by cameras on mountain tops in Southern France. The observations were part of a larger coordinated effort, the EuroSprite campaigns, with data collected simultaneously from other sources including the French rad...... a subsequent CG flash (median value case of a lightning process associated with a sprite consisted of 7 CG flashes....

  20. Towards Sustainability in Viral Marketing with User Engaging Supporting Campaigns

    Directory of Open Access Journals (Sweden)

    Jarosław Jankowski

    2017-12-01

    Full Text Available While viral marketing has captured substantial academic and professional interest, the processes that underpin successful viral marketing campaigns remain poorly understood. High competition and pressure for successful campaigns lead to strategies based on persuasion, unsolicited messages, and other techniques that negatively affect brand perception. The need for more sustainable strategies with a limited negative impact on web users is observed. Therefore, the current study examines the effectiveness of viral marketing and a supporting campaign, where the main goal was to increase user engagement and overall campaign performance. Supporting campaigns were evaluated, to determine whether they enhanced viral activity, but without the need for high persuasion or intrusive techniques. Results showed that supporting actions could be integrated with lower performing campaigns to increase their effectiveness. Apart from the main scientific goal that is presented, the study demonstrates how virtual worlds can provide a laboratory-like environment for identifying the processes that underpin viral marketing.

  1. Mourning the Commons: Circulating Affect in Crowdfunded Funeral Campaigns

    Directory of Open Access Journals (Sweden)

    Tamara Kneese

    2018-01-01

    Full Text Available This article focuses on the role of circulated affect in crowdfunded funeral campaigns, which have attracted little scholarly attention so far. This study is based on content analysis of online campaigns ( N  = 50 and qualitative interviews ( N  = 10 with campaign supporters and initiators. Its aim is to connect crowdfunded funeral campaigns to the larger digital-sharing economy. The findings of the study suggest that in order to gather sufficient funds to cover funeral costs, individuals share emotionally evocative narratives and images with their social networks and an imagined Internet audience with the expectation of attracting compassion. The study shows that political movements, media coverage, and sharing on social media platforms are integral to the success of campaigns for socially marginal individuals. The article contributes to the growing study of crowdwork and finds persistent structural inequalities in crowdfunding campaigns, thereby contesting the ethos of the digital commons.

  2. The role and utilisation of public health evaluations in Europe: a case study of national hand hygiene campaigns

    Science.gov (United States)

    2014-01-01

    Background Evaluations are essential to judge the success of public health programmes. In Europe, the proportion of public health programmes that undergo evaluation remains unclear. The European Centre for Disease Prevention and Control sought to determine the frequency of evaluations amongst European national public health programmes by using national hand hygiene campaigns as an example of intervention. Methods A cohort of all national hand hygiene campaigns initiated between 2000 and 2012 was utilised for the analysis. The aim was to collect information about evaluations of hand hygiene campaigns and their frequency. The survey was sent to nominated contact points for healthcare-associated infection surveillance in European Union and European Economic Area Member States. Results Thirty-six hand hygiene campaigns in 20 countries were performed between 2000 and 2012. Of these, 50% had undergone an evaluation and 55% of those utilised the WHO hand hygiene intervention self-assessment tool. Evaluations utilised a variety of methodologies and indicators in assessing changes in hand hygiene behaviours pre and post intervention. Of the 50% of campaigns that were not evaluated, two thirds reported that both human and financial resource constraints posed significant barriers for the evaluation. Conclusion The study identified an upward trend in the number of hand hygiene campaigns implemented in Europe. It is likely that the availability of the internationally-accepted evaluation methodology developed by the WHO contributed to the evaluation of more hand hygiene campaigns in Europe. Despite this rise, hand hygiene campaigns appear to be under-evaluated. The development of simple, programme-specific, standardised guidelines, evaluation indicators and other evidence-based public health materials could help promote evaluations across all areas of public health. PMID:24507086

  3. Increasing the dose of television advertising in a national antismoking media campaign: results from a randomised field trial.

    Science.gov (United States)

    McAfee, Tim; Davis, Kevin C; Shafer, Paul; Patel, Deesha; Alexander, Robert; Bunnell, Rebecca

    2017-01-01

    While antismoking media campaigns have demonstrated effectiveness, less is known about the country-level effects of increased media dosing. The 2012 US Tips From Former Smokers (Tips) campaign generated approximately 1.6 million quit attempts overall; however, the specific dose-response from the campaign was only assessed by self-report. Assess the impact of higher ad exposure during the 2013 Tips campaign on quit-related behaviours and intentions, campaign awareness, communication about campaign, and disease knowledge. A 3-month national media buy was supplemented within 67 (of 190) randomly selected local media markets. Higher-dose markets received media buys 3 times that of standard-dose markets. We compared outcomes of interest using data collected via web-based surveys from nationally representative, address-based probability samples of 5733 cigarette smokers and 2843 non-smokers. In higher-dose markets, 87.2% of smokers and 83.9% of non-smokers recalled television campaign exposure versus 75.0% of smokers and 73.9% of non-smokers in standard-dose markets. Among smokers overall, the relative quit attempt rate was 11% higher in higher-dose markets (38.8% vs 34.9%; pmedia campaign compared standard and higher doses by randomisation of local media markets. Results demonstrate the effectiveness of a higher dose for engaging non-smokers and further increasing quit attempts among smokers, especially African-Americans. Published by the BMJ Publishing Group Limited. For permission to use (where not already granted under a licence) please go to http://www.bmj.com/company/products-services/rights-and-licensing/.

  4. Effects of information, education, and communication campaign on a community-based health insurance scheme in Burkina Faso.

    Science.gov (United States)

    Cofie, Patience; De Allegri, Manuela; Kouyaté, Bocar; Sauerborn, Rainer

    2013-12-06

    The study analysed the effect of Information, Education, and Communication (IEC) campaign activities on the adoption of a community-based health insurance (CHI) scheme in Nouna, Burkina Faso. It also identified the factors that enhanced or limited the campaign's effectiveness. Complementary data collection approaches were used. A survey was conducted with 250 randomly selected household heads, followed by in-depth interviews with 22 purposively selected community leaders, group discussions with the project management team, and field observations. Bivariate analysis and multivariate logistic regression models were used to assess the association between household exposure to campaign and acquisition of knowledge as well as household exposure to campaign and enrolment. The IEC campaign had a positive effect on households' knowledge about the CHI and to a lesser extent on household enrolment in the scheme. The effectiveness of the IEC strategy was mainly influenced by: (1) frequent and consistent IEC messages from multiple media channels (mass and interpersonal channels), including the radio, a mobile information van, and CHI team, and (2) community heads' participation in the CHI scheme promotion. Education was the only significantly influential socio-demographic determinant of knowledge and enrolment among household heads. The relatively low effects of the IEC campaign on CHI enrolment are indicative of other important IEC mediating factors, which should be taken into account in future CHI campaign evaluation. The study concludes that an IEC campaign is crucial to improving the understanding of the CHI scheme concept, which is an enabler to enrolment, and should be integrated into scheme designs and evaluations.

  5. Effects of information, education, and communication campaign on a community-based health insurance scheme in Burkina Faso

    Directory of Open Access Journals (Sweden)

    Patience Cofie

    2013-12-01

    Full Text Available Objective : The study analysed the effect of Information, Education, and Communication (IEC campaign activities on the adoption of a community-based health insurance (CHI scheme in Nouna, Burkina Faso. It also identified the factors that enhanced or limited the campaign's effectiveness. Design : Complementary data collection approaches were used. A survey was conducted with 250 randomly selected household heads, followed by in-depth interviews with 22 purposively selected community leaders, group discussions with the project management team, and field observations. Bivariate analysis and multivariate logistic regression models were used to assess the association between household exposure to campaign and acquisition of knowledge as well as household exposure to campaign and enrolment. Results : The IEC campaign had a positive effect on households’ knowledge about the CHI and to a lesser extent on household enrolment in the scheme. The effectiveness of the IEC strategy was mainly influenced by: 1 frequent and consistent IEC messages from multiple media channels (mass and interpersonal channels, including the radio, a mobile information van, and CHI team, and 2 community heads’ participation in the CHI scheme promotion. Education was the only significantly influential socio-demographic determinant of knowledge and enrolment among household heads. The relatively low effects of the IEC campaign on CHI enrolment are indicative of other important IEC mediating factors, which should be taken into account in future CHI campaign evaluation. Conclusion : The study concludes that an IEC campaign is crucial to improving the understanding of the CHI scheme concept, which is an enabler to enrolment, and should be integrated into scheme designs and evaluations.

  6. Evaluation of the Acceptance Journeys Social Marketing Campaign to Reduce Homophobia.

    Science.gov (United States)

    Hull, Shawnika J; Davis, Catasha R; Hollander, Gary; Gasiorowicz, Mari; Jeffries, William L; Gray, Simone; Bertolli, Jeanne; Mohr, Anneke

    2017-01-01

    To evaluate the effectiveness of the Acceptance Journeys social marketing campaign to reduce homophobia in the Black community in Milwaukee, Wisconsin. We assessed the campaign's effectiveness using a rolling cross-sectional survey. Data were collected annually online between 2011 and 2015. Each year, a unique sample of Black and White adults, aged 30 years and older, were surveyed in the treatment city (Milwaukee) and in 2 comparison cities that did not have antihomophobia campaigns (St. Louis, MO, and Cleveland, OH; for total sample, n = 3592). Black self-identification and Milwaukee residence were significantly associated with exposure to the campaign, suggesting successful message targeting. The relationship between exposure and acceptance of gay men was significantly mediated through attitudes toward gay men, perceptions of community acceptance, and perceptions of the impact of stigma on gay men, but not through rejection of stereotypes. This model accounted for 39% of variance in acceptance. This evidence suggests that the Acceptance Journeys model of social marketing may be a promising strategy for addressing homophobia in US Black communities.

  7. Impact of an advertising campaign on condom use in urban Pakistan.

    Science.gov (United States)

    Agha, Sohail; Meekers, Dominique

    2010-12-01

    This study describes an assessment of the impact on condom use in urban Pakistan of the second phase of an intensive condom advertising campaign conducted as part of a social marketing program. Between April and June 2009, advertisements for Touch condoms appeared on private television channels and on radio stations. To assess the impact of the campaign, a nationally representative panel survey of men married to women aged 15-49 was conducted, collecting information on behaviors related to condom use and recall of contraceptive advertisements. We employed conditional change regression analysis to determine whether awareness of the Touch ad at follow-up was associated with improved attitudes toward condoms and condom use. Respondents with confirmed awareness of the Touch campaign experienced significant improvements in indicators related to condom use, even after controlling for region, socioeconomic and demographic characteristics, the values of the indicators at baseline, and exposure to the first phase of the campaign. They experienced increases in the following: perceived availability of condoms; discussion of family planning; approval of family planning; procurement of condoms; and ever use, current use, and consistent use of condoms with wife. The study indicates that condom advertising can be effective in increasing condom use in urban Pakistan.

  8. Declaraciones patrimoniales, turismo y conocimientos locales: Posibilidades de los estudios del folklore para el caso de las ferias en la quebrada de Humahuaca (Jujuy-Argentina Patrimony Statements, Tourism and Local Knowledge: Folklore Studies Posibilities in Quebrada de Humahuaca Fairs Case (Jujuy - Argentina

    Directory of Open Access Journals (Sweden)

    Liliana Bergesio

    2010-12-01

    Full Text Available La Quebrada de Humahuaca se encuentra en la porción central de la provincia de Jujuy (al noroeste de la República Argentina y su poblamiento ronda los 11.000 años de antigüedad. Esta región fue declarada en el año 2003 por la Organización de las Naciones Unidas para la Educación, la Ciencia y la Cultura (UNESCO como "Patrimonio Cultural y Natural de la Humanidad". A partir de esa fecha se incrementó el desarrollo de circuitos turísticos de aventura y culturales. Esta declaración le dio un nuevo impulso a la Quebrada de Humahuaca en el mercado nacional e internacional del turismo. Y el auge de este último en la zona generó que cada pueblo buscara sus propias alternativas para atraer visitantes. Entre las estrategias más comunes está la realización de ferias y fiestas que buscan destacar características locales particulares. En este trabajo proponemos analizar el caso de la localidad de Coctaca (Departamento de Humahuaca y un evento que allí se realiza, en el mes de febrero, el cual incluye la Feria "Los Sabores de la Historia", el "Encuentro de Mujeres Andinas" y la "Serenata a los Andenes de Cultivo". El objetivo del trabajo es plantear las posibilidades que aportan los estudios del folklore para articular en el análisis temas como lo local y global; lo cultural y económico; los productores con sus productos y el turismo con sus demandas y expectativas.Quebrada de Humahuaca is set in the central portion of the Jujuy Province (Northwest of Argentinian Republic and it has been inhabited approximately by 11.000 years. In 2003 this region was declared "Cultural and Natural Patrimony of Mandkind" by The United Nations Educational, Scientific and Cultural Organization (UNESCO. From that date the cultural and adventure tourism circuits development increased. This statement gave new impetus to Quebrada de Humahuaca in the national and international tourism market. And the rise of the latter in the area generated each little town to

  9. The Effectiveness of Campaign Messages on Turnout and Vote Choice

    OpenAIRE

    Friedel, Sylvia

    2013-01-01

    In this dissertation, I study campaign effects on turnout and vote choice. I analyze different campaign messages and the way they affect voters across various situations. First, through an online survey experiment, I study the impact of campaign messages and ideological cues on voters as they make inferences on candidates. Next, through a field experiment, I test whether microtargeted messages or general messages on the economy have any effect on turnout. Lastly, using online survey data, I e...

  10. Cancer foundation campaign for the 2017 World No Tobacco Day

    Directory of Open Access Journals (Sweden)

    Claudia Gomes

    2018-03-01

    The tobacco control campaign of 2017 was well received and had a similar scope when compared to other Foundation campaigns. The comments were satisfactory and the content elaborated could be used for other occasions during the year. However, boosting the posts would give a much greater scope to action and this will be reevaluated next year. By the way, this campaign is also timeless and can be used on other dates related to tobacco control.

  11. Jet engine noise and infrared plume correlation field campaign

    Science.gov (United States)

    Cunio, Phillip M.; Weber, Reed A.; Knobel, Kimberly R.; Smith, Christine; Draudt, Andy

    2015-09-01

    Jet engine noise can be a health hazard and environmental pollutant, particularly affecting personnel working in close proximity to jet engines, such as airline mechanics. Mitigating noise could reduce the potential for hearing loss in runway workers; however, there exists a very complex relationship between jet engine design parameters, operating conditions, and resultant noise power levels, and understanding and characterizing this relationship is a key step in mitigating jet engine noise effects. We demonstrate initial results highlighting the utility of high-speed imaging (hypertemporal imaging) in correlating the infrared signatures of jet engines with acoustic noise. This paper builds on prior theoretical analysis of jet engine infrared signatures and their potential relationships to jet engine acoustic emissions. This previous work identified the region of the jet plume most likely to emit both in infrared and in acoustic domains, and it prompted the investigation of wave packets as a physical construct tying together acoustic and infrared energy emissions. As a means of verifying these assertions, a field campaign to collect relevant data was proposed, and data collection was carried out with a bank of infrared instruments imaging a T700 turboshaft engine undergoing routine operational testing. The detection of hypertemporal signatures in association with acoustic signatures of jet engines enables the use of a new domain in characterizing jet engine noise. This may in turn enable new methods of predicting or mitigating jet engine noise, which could lead to socioeconomic benefits for airlines and other operators of large numbers of jet engines.

  12. Linking mass media campaigns to pictorial warning labels on cigarette packages: a cross-sectional study to evaluate effects among Mexican smokers.

    Science.gov (United States)

    Thrasher, James F; Murukutla, Nandita; Pérez-Hernández, Rosaura; Alday, Jorge; Arillo-Santillán, Edna; Cedillo, Claudia; Gutierrez, Juan Pablo

    2013-05-01

    This study assessed the effects of pictorial health warning labels (HWLs) and a linked media campaign in Mexico. Cross-sectional data were collected from a population-based sample of 1756 adult smokers, aged 18-55 years, during the initial implementation of pictorial HWLs, which some smokers had seen on cigarette packages while others had seen only the text-based HWLs. Exposure to the campaign and pictorial HWLs was assessed with aided recall methods, and other questions addressed attention and cognitive impact of HWLs, knowledge related to HWL and campaign content, and quit-related thoughts and behaviours. Logistic and linear regression models were estimated to determine associations between key outcomes and intervention exposure. In bivariate and multivariate adjusted models, recall of pictorial HWLs and of the campaign were positively associated with greater attention to and cognitive impact of HWLs, whereas only pictorial HWL exposure was associated with having refrained from smoking due to HWLs. Both recall of pictorial HWLs and of the campaign were independently associated with greater knowledge of secondhand smoke harms and toxic tobacco constituents. Smokers who recalled only the pictorial HWLs were more likely to try to quit than smokers who recalled neither the pictorial HWLs nor the campaign (17% vs 6%, pmedia campaign was associated with independent additive effects on campaign-related knowledge, and it enhanced psychosocial responses to pictorial HWLs.

  13. [Research on China railway health campaign in 1930s].

    Science.gov (United States)

    Huang, Huaping

    2015-01-01

    The motivation factors of China's railway health campaign in 1930s included avocation by the government, mass media mobilization, railway authorities' hygiene awareness and the systematization of the construction of organization. During the health campaign, the railway authorities adopted various approaches for its formation, including the rally speeches, distribution of materials, cleaning and vaccination etc. Unfortunately, the actual effect of railway health campaign was not satisfactory, yet, it enhanced theoretically railway employees' health knowledge and contributed to the promotion of modernization of hygienic knowledge. Meanwhile, there still existed many problems in the railway health campaign, for example, lack of funds, formalism and uneven development among the railway bureaus.

  14. Campaign effects and self-analysis Internet tool

    Energy Technology Data Exchange (ETDEWEB)

    Brange, Birgitte [Danish Electricity Saving Trust (Denmark); Fjordbak Larsen, Troels [IT Energy ApS (Denmark); Wilke, Goeran [Danish Electricity Saving Trust (Denmark)

    2007-07-01

    In October 2006, the Danish Electricity Saving Trust launched a large TV campaign targeting domestic electricity consumption. The campaign was based on the central message '1000 kWh/year per person is enough'. The campaign was accompanied by a new internet portal with updated information about numerous household appliances, and by analysis tools for bringing down electricity consumption to 1000 kWh/year per person. The effects of the campaign are monitored through repeated surveys and analysed in relation to usage of internet tools.

  15. Use of Deixis in Donald Trump?s Campaign Speech

    OpenAIRE

    Hanim, Saidatul

    2017-01-01

    The aims of this study are (1) to find out the types of deixis in Donald Trump?s campaign speech, (2) to find out the reasons for the use of dominant type of deixis in Donald Trump?s campaign speech and (3) to find out whether or not the deixis is used appropriately in Donald Trump?s campaign speech. This research is conducted by using qualitative content analysis. The data of the study are the utterances from the script Donald Trump?s campaign speech. The data are analyzed by using Levinson ...

  16. Basin-scale wind transport during the MILAGRO field campaign and comparison to climatology using cluster analysis

    Directory of Open Access Journals (Sweden)

    B. de Foy

    2008-03-01

    Full Text Available The MILAGRO field campaign was a multi-agency international collaborative project to evaluate the regional impacts of the Mexico City air pollution plume as a means of understanding urban impacts on the global climate. Mexico City lies on an elevated plateau with mountains on three sides and has complex mountain and surface-driven wind flows. This paper asks what the wind transport was in the basin during the field campaign and how representative it was of the climatology. Surface meteorology and air quality data, radiosondes and radar wind profiler data were collected at sites in the basin and its vicinity. Cluster analysis was used to identify the dominant wind patterns both during the campaign and within the past 10 years of operational data from the warm dry season. Our analysis shows that March 2006 was representative of typical flow patterns experienced in the basin. Six episode types were identified for the basin-scale circulation providing a way of interpreting atmospheric chemistry and particulate data collected during the campaign. Decoupling between surface winds and those aloft had a strong influence in leading to convection and poor air quality episodes. Hourly characterisation of wind circulation during the MILAGRO, MCMA-2003 and IMADA field campaigns enables the comparisons of similar air pollution episodes and the evaluation of the impact of wind transport on measurements of the atmospheric chemistry taking place in the basin.

  17. Stereo Matching Based On Election Campaign Algorithm

    Directory of Open Access Journals (Sweden)

    Xie Qing Hua

    2016-01-01

    Full Text Available Stereo matching is one of the significant problems in the study of the computer vision. By getting the distance information through pixels, it is possible to reproduce a three-dimensional stereo. In this paper, the edges are the primitives for matching, the grey values of the edges and the magnitude and direction of the edge gradient were figured out as the properties of the edge feature points, according to the constraints for stereo matching, the energy function was built for finding the route minimizing by election campaign optimization algorithm during the process of stereo matching was applied to this problem the energy function. Experiment results show that this algorithm is more stable and it can get the matching result with better accuracy.

  18. Advanced Fuels Campaign FY 2011 Accomplishments Report

    Energy Technology Data Exchange (ETDEWEB)

    Not Listed

    2011-11-01

    One of the major research and development (R&D) areas under the Fuel Cycle Research and Development (FCRD) program is advanced fuels development. The Advanced Fuels Campaign (AFC) has the responsibility to develop advanced fuel technologies for the Department of Energy (DOE) using a science-based approach focusing on developing a microstructural understanding of nuclear fuels and materials. Accomplishments made during fiscal year (FY 20) 2011 are highlighted in this report, which focuses on completed work and results. The process details leading up to the results are not included; however, the technical contact is provided for each section. The order of the accomplishments in this report is consistent with the AFC work breakdown structure (WBS).

  19. Manufactured Doubt: The Campaign Against Nuclear Energy

    Science.gov (United States)

    Rogers, N. L.

    2012-12-01

    Nuclear electricity is a CO2 free technology with a proven track record of large scale commercial deployment. For example, France generates 78% of its electrical power with nuclear plants. France has the lowest pre-tax cost of electricity in Europe at 4.75 eurocents per KWH and France is the world's largest exporter of electricity. There are large world reserves of uranium sufficient for hundreds of years, even without breeder technology. Additionally, thorium, another radioactive mineral is in even more plentiful supply. Although present-day nuclear technology has proven to be safe and reliable, waiting in the wings is new generation technology that promises great improvements in both safety and cost. Yet, there has been a calculated and sophisticated campaign in the later part of the 20th century to create doubt and fear concerning nuclear power. In the United States this campaign has essentially destroyed the nuclear industry. No new plants have been commissioned for decades. Leadership in the nuclear power field has been ceded to other countries. The great paradox is that the very organizations that express great alarm concerning CO2 emissions are the same organizations that led the campaign against nuclear power decades ago. Representatives of these organizations will say privately that they are taking a new look at nuclear power, but no major organization has reversed course and become a supporter of nuclear power. To do so would involve a loss of face and create doubts concerning the credibility of the organization. As recently as 2001 environmentalist lobbyists made great efforts to ensure that no credit could be given for nuclear power under the Kyoto accords and the associated clean development mechanism. They succeeded and nuclear power receives unfavorable treatment under the Kyoto accords even though it is a proven solution for reducing CO2 emissions. The technique used to destroy nuclear energy as a viable alternative in the United States had two

  20. [Pathology in social media networks. Recruitment campaign].

    Science.gov (United States)

    Alcaraz Mateos, Eduardo; Guerra Pastrián, Laura; Pijuan Andújar, Lara; López Solache, Laura; Zucchiatti, Adriana; García Ángel, Rubén; Prieto Cuadra, Juan Daniel; Labiano Miravalles, Tania; Carvalho, Rita; Gardner, Jerad M; Terrádez, Cristina; de Álava, Enrique

    Pathology is a speciality that is often poorly understood, not only by the general public, but also by clinicians. However, the recent widespread use of social media provides an opportunity to increase the visibility and comprehension of our profession. A working group was formed to carry out this task. The members of the Spanish Society of Pathology were contacted through its Communication and Social Projection Subcommittee to engage in the campaign #IWantYouForSEAP, to form a network on Twitter. The recruitment period was one month (August, 2016). The resulting project, developed during the XXVIII Congress of the SEAP-IAP, was registered using the analytical tools Symplur and Tweet Binder. 32 applications (29 pathologists, 2 histotechnicians, 1 administrative personnel) were received from all over Spain, including participants from 14 of the 17 Autonomous Regions, from 22 cities and 25 medical centres. The activity in relation to the hashtag #SEAP2017V used in the congress included 685 participants with 6704 tweets and 8,837,435 impressions. 28 of the 32 recruited by the #IWantYouForSEAP campaign participated, contributing with 2410 tweets, and generating 2,090,423 impressions (36% and 24% of the total, respectively). It is possible to promote and motivate teamwork within our discipline through social media networks. This preliminary experience of the use of social media networks in our scientific community has had encouraging results which have raised high expectations among participants. An appropriate use of social media networks could help to narrow the gap between pathologists and society. Copyright © 2017 Sociedad Española de Anatomía Patológica. Publicado por Elsevier España, S.L.U. All rights reserved.

  1. A report from YMC Sumatra field campaign

    Science.gov (United States)

    Yoneyama, K.; Yokoi, S.; Mori, S.; Nasuno, T.; Yamanaka, M. D.; Yasunaga, K.; Haryoko, U.; Nurhayati, N.; Syamsudin, F.

    2017-12-01

    Years of the Maritime Continent (YMC) is a two-year international field campaign from July 2017 through the early 2020. It aims at enhancing our knowledge of weather-climate systems over the Maritime Continent and its relation to higher latitudes through observations and numerical modeling. YMC field observations consist of several Intensive Observation Periods (IOPs) and routine basis long-term observations done by local agencies. One of IOPs is a joint effort done by Japanese and Indonesian research groups and we call it YMC-Sumatra, which studies precipitation mechanism along the west coast of Sumatra Island (Bengkulu city) especially focusing on a relationship between diurnal cycle convection and large-scale disturbances such as the Madden-Julian Oscillation (MJO). Observations will be carried out from November 16, 2017 through January 15, 2018. Since it is known that diurnally developed convection over the coast propagates offshore in the night time, we will deploy a ship off the coast in addition to the land-based site in Bengkulu meteorological station. From both sides, we conduct scanning weather radars, 3-hourly radiosonde soundings, and continuous surface meteorological measurements. Ocean surface is also intensively measured by 3-hourly CTD, ADCP, turbulent sensor, and so on from the ship. In addition, two types of forecast run (global 7-/14-km mesh for 14-/30-day forecast) using NICAM will be performed. Since this campaign in Sumatra is being done during the AGU meeting, a preliminary live report will be provided, so that scientific results as well as logistics information can be used for further IOPs.

  2. Evaluation of the Weather Research and Forecasting model in the Durance Valley complex terrain during the KASCADE field campaign

    NARCIS (Netherlands)

    Kalverla, P.C.; Duine, Gert-Jan; Steeneveld, G.J.; Hedde, Thierry

    2016-01-01

    In the winter of 2012-2013, the KASCADE observational campaign was
    carried out in southeast France in order to characterize the wind and thermodynamic structure of the (stable) planetary boundary layer (PBL). Data were
    collected with two micro-meteorological towers, a SODAR, a tethered

  3. The DACCIWA 2016 radiosonde campaign in southern West Africa

    Science.gov (United States)

    Fink, Andreas H.; Maranan, Marlon; Knippertz, Peter; Ngamini, Jean-Blaise; Francis, Sabastine

    2017-04-01

    Operational upper-air stations are very sparsely distributed over West Africa, resulting in the necessity to enhance radiosonde observations for the DACCIWA (Dynamics-Aerosol-Chemistry-Cloud Interactions in West Africa) experimental period during June-July 2016. Building on the AMMA (African Monsoon - Multidisciplinary Analyses) experience, existing infrastructures, as well as human networks, the upper air network was successfully augmented to a spatial density that is unprecedented for southern West Africa. Altogether, more than 750 experimental radiosondes were launched at seven stations in three countries along the Guinea Coast. From its outset, the DACCIWA radiosonde campaign had three pillars: (a) enhancing soundings at operational or quiescent AMMA radiosonde stations; (b) launching sondes at DACCIWA supersites and two additional DACCIWA field sites; and (c) collecting standard and - if possible - high-resolution data from other operational RS stations. In terms of (a), it was found during preparing recce visits to West Africa, that the AMMA-activated stations of Cotonou (Benin) and Abuja (Nigeria) were operational though almost "invisible" on the World Meteorological Organisation's Global Teleconnection System (GTS). These and other AMMA legacies facilitated the implementation of enhanced, four-times daily soundings at Abidjan (Ivory Coast), Cotonou and Parakou (both Benin). Two well-instrumented DACCIWA ground sites at Kumasi (Ghana) and Savé (Benin) performed 06 UTC soundings, being enhanced to four-times daily ascents during fifteen Intensive Observing Periods (IOPs). In addition, research staff and students from the Karlsruhe Institute of Technology (KIT) and African partners conducted up to five-times daily soundings at Lamto (Ivory Coast) and Accra (Ghana). Almost all of the experimental DACCIWA ascents were submitted to the GTS in real time and assimilated at least at three European numerical weather prediction centres that helped to improve their

  4. Fear appeals and confronting information campaigns. [Previously: Fear-based information campaigns.

    OpenAIRE

    2007-01-01

    Fear appeals or confronting information campaigns confront people in an often hard and sometimes even shocking way with the consequences of risky behaviour. This can have a positive impact on the attitudes and behavioural intentions of the target group, but only if key conditions are met. Those conditions are that the information does not only evoke fear, but also informs the target group individuals of their personal risk and provides them with feasible and effective behavioural alternatives...

  5. Mediacampaign: A Multimodal Semantic Analysis System for Advertisement Campaign Detection

    NARCIS (Netherlands)

    Rehatschek, Herwig; Sorschag, Robert; Rettenbacher, Bernhard; Zeiner, Herwig; Nioche, Julien; de Jong, Franciska M.G.; Ordelman, Roeland J.F.; van Leeuwen, David A.

    MediaCampaign's scope is on discovering and inter-relating advertisements and campaigns, i.e. to relate advertisements semantically belonging together, across different countries and different media. The project’s main goal is to automate to a large degree the detection and tracking of advertisement

  6. Mediacampaign - A multimodal semantic analysis system for advertisement campaign detection

    NARCIS (Netherlands)

    Rehatschek, H.; Sorschag, R.; Rettenbacher, B.; Zeiner, H.; Nioche, J.; Jong, F. de; Ordelmann, R.; Leeuwen, D. van

    2008-01-01

    MediaCampaign's scope is on discovering and inter-relating advertisements and campaigns, i.e. to relate advertisements semantically belonging together, across different countries and different media. The project's main goal is to automate to a large degree the detection and tracking of advertisement

  7. Associative issue ownership as a determinant of voters’ campaign attention

    NARCIS (Netherlands)

    Lefevere, J.; Tresch, A.; Walgrave, S.

    2015-01-01

    Campaigns raise public interest in politics and allow parties to convey their messages to voters. However, voters’ exposure and attention during campaigns are biased towards parties and candidates they like. This hinders parties’ ability to reach new voters. This paper theorises and empirically

  8. A general measles vaccination campaign in urban Guinea-Bissau

    DEFF Research Database (Denmark)

    Byberg, S.; Thysen, S. M.; Rodrigues, A.

    2017-01-01

    Background Measles vaccination campaigns targeting children aged 9–59 months are conducted every three years in Guinea-Bissau. Studies have demonstrated beneficial non-specific effects of measles vaccine. We compared mortality one year after the December 2012 measles vaccination campaign in Bissa...

  9. Ninth Processing Campaign in the Waste Calcining Facility

    International Nuclear Information System (INIS)

    Childs, K.F.; Donovan, R.I.; Swenson, M.C.

    1982-04-01

    This report discusses the Ninth (and final) Processing Campaign at the Waste Calcining Facility. Several processing interruptions were experienced during this campaign and the emphasis of this report is on process and equipment performance with operating problems and corrective actions discussed in detail

  10. The Functions of Political Advertising for Campaign Organizations.

    Science.gov (United States)

    Sheinkopf, Kenneth G.; And Others

    One previously untested benefit of political advertising before elections may be that it serves "internal" as well as "external" needs, i.e., it boosts the morale of the campaign staff and provides them with information to persuade voters. This proposition was tested during the 1970 Wisconsin gubernatorial campaign by means of a questionnaire…

  11. Impact of a Rural Domestic Violence Prevention Campaign.

    Science.gov (United States)

    Gadomski, Anne M.; Tripp, Maria; Wolff, Debra A.; Lewis, Carol; Jenkins, Paul

    2001-01-01

    A 7-month public health information campaign used radio advertising, mass media articles, mailings, and posters to address attitudes and behavioral intentions toward domestic violence in a rural county. The campaign raised public awareness, particularly among men; increased stated intentions to intervene in a neighbor's domestic violence; and…

  12. A configurational analysis of success factors in crowdfunding video campaigns

    DEFF Research Database (Denmark)

    Lomberg, Carina; Li-Ying, Jason; Alkærsig, Lars

    Recent discussions on success factors on crowdfunding campaigns highlight a plentitude of diverse factors that stem from different, partly contradicting theories. We focus on campaign videos and assume more than one way of creating a successful crowdfunding video. We generate data of 1000 randomly...

  13. Getting the message across: perceived effectiveness of political campaign communication

    NARCIS (Netherlands)

    van Spanje, J.; Boomgaarden, H.G.; Elenbaas, M.; Vliegenthart, R.; Azrout, R.; Schuck, A.R.T.; de Vreese, C.H.

    2013-01-01

    Do political actors communicate effectively during electoral campaigns? We introduce a novel concept in electoral research, the "perceived effectiveness of political parties' election campaigns." This evaluation concentrates on the extent to which a party is seen as getting its message across to the

  14. 45 CFR 1370.5 - Public information campaign grants.

    Science.gov (United States)

    2010-10-01

    ... 45 Public Welfare 4 2010-10-01 2010-10-01 false Public information campaign grants. 1370.5 Section 1370.5 Public Welfare Regulations Relating to Public Welfare (Continued) OFFICE OF HUMAN DEVELOPMENT... VIOLENCE PREVENTION AND SERVICES PROGRAMS § 1370.5 Public information campaign grants. Each grantee awarded...

  15. Challenges to the Siyafunda Literacy Campaign in Richmond | Land ...

    African Journals Online (AJOL)

    Concepts of literacy campaigns provide the context for a description and evaluation of the Siyafunda Literacy Campaign in the town of Richmond, KwaZulu-Natal. Recent political events in the region are noted. The leadership provided by the mayor, the need for the involvement of community members and features of the ...

  16. Image Gently: A campaign to promote radiation protection for ...

    African Journals Online (AJOL)

    With the goal of raising awareness and developing stakeholder educational tools for the appropriate imaging of children, the Image Gently campaign was launched in 2007. This campaign is a product of a multidisciplinary alliance with international representation which now numbers nearly 100 medical and dental ...

  17. The Foundations for Learning Campaign: helping hand or hurdle ...

    African Journals Online (AJOL)

    One initiative taken by the Department was to launch the Foundations for Learning Campaign, a four-year national literacy and numeracy programme, in 2008. The Campaign entails amongst other things providing teachers with lesson plans and the resources needed for effective teaching and assessment. In view of the ...

  18. Campaign Contributions and the Desirability of Full Disclosure Laws.

    NARCIS (Netherlands)

    Sloof, R.

    1997-01-01

    This discussion paper resulted in a publication in the 'Economics & Politics' (1999). Volume 11, issue 1, pages 83-107. In a signaling game model of costly political campaigning in which a candidate is dependent on a donorfor campaign funds it is verified whether the electorate may benefit from

  19. Formulation and Use of a Politik Campaign Game

    Science.gov (United States)

    Bozeman, Barry

    1974-01-01

    This article is a report of a campaign game that was formulated in order to introduce the student to the realities of political campaigning. Post-game tests indicated that the game generally increased political interest and had little effect on measured political attitudes such as efficacy, saliency and alienation. (Author)

  20. An Empirical Assessment of the "Above the Influence" Advertising Campaign

    Science.gov (United States)

    Scheier, Lawrence M.; Grenard, Jerry L.; Holtz, Kristen D.

    2011-01-01

    This study evaluated the efficacy of "Above the Influence" (ATI), a national media-based health persuasion campaign to deter youth drug use. The campaign uses public service anti-drug prevention messages and targets youth between the ages of 14 and 16, a period of heightened susceptibility to peer influences. The evaluation utilized mall…

  1. Southern African Regional Science Initiative (SAFARI 2000): wet season campaigns

    CSIR Research Space (South Africa)

    Otter, LB

    2002-03-01

    Full Text Available The Southern African Regional Science Initiative (SAFARI 2000) involved two wet season and one dry season field campaigns. This paper reports on the wet season campaigns. The first was conducted at five sites along the Kalahari Transect in Zambia...

  2. The Campaign for Nuclear Disarmament in the Eighties

    International Nuclear Information System (INIS)

    Byrne, Paul.

    1988-01-01

    The Campaign for Nuclear Disarmament has been studied during the period 1979 to 1987. The study focuses specifically upon national CND, and seeks to fulfill three objectives: to provide an analysis of the internal workings of the Campaign, a discussion of its impact upon the British political system, and to relate these to recent and contemporary theories about social movements. (author)

  3. How to Run a Successful School Levy Campaign.

    Science.gov (United States)

    Meyers, Judith K.

    This document describes the public relations strategies employed by the Lakewood (Ohio) City School district to obtain voter support for a school levy. Various aspects of this successful campaign are described, including the formation of administrative committees to oversee campaign activities, steering and citizens' committees, the use of…

  4. Mass-media publicity campaign on driving while intoxicated.

    NARCIS (Netherlands)

    Wesemann, P.

    1986-01-01

    Mass media publicity campaigns against driving while intoxicated have been conducted in the netherlands for a number of years. A new, more aggressive approach was introduced in 1984 with the slogan "alcohol ..... all too easily a crime". Goals of this campaign were (1) internationalization of the

  5. Unsustainability of a measles immunisation campaign - rise in ...

    African Journals Online (AJOL)

    The 1990 national mass measles immunisation campaign resulted in a marked reduction in measles incidence in Natal/KwaZulu in the first 6 months after the campaign. Data from the measles ward admissions book at Clairwood Hospital were collated for the period 1 January 1989 to 31 May 1992 to assess the ...

  6. An evaluation of the 2012 measles mass vaccination campaign in ...

    African Journals Online (AJOL)

    Introduction: To estimate the post-campaign level of measles vaccination coverage in Guinea. Method: Interview of parents and observation of measles vaccination cards of children aged 9 to 59 months during the mass measles campaign. A nationwide cluster randomized sample under health District stratification. Results: ...

  7. Queer & Ally Youth Involvement in the Fair Wisconsin Campaign

    Science.gov (United States)

    Stiegler, Sam

    2008-01-01

    This article discusses the role and experience of queer youth and allies in the Fair Wisconsin campaign that fought against the marriage amendment to that state's constitution. It illustrates how LGBT and ally youth involvement can be incorporated into other organizations. Following an explanation of the campaign, are narratives of two…

  8. Teaching PR Campaigns: The Current State of the Art.

    Science.gov (United States)

    Benigni, Vincent L.; Cameron, Glen T.

    1999-01-01

    Reports results from a national survey regarding courses on public-relations campaigns. Examines predominant pedagogical strategies and course-management text techniques used; intentions for the course; theory/research elements; the role of management skill and/or interpersonal dynamics in the student campaign both internally and externally, and…

  9. The pragmatics of NPP presidential campaign promises in Ghana's ...

    African Journals Online (AJOL)

    The paper discusses election campaign promises under Commissives, an aspect of Speech Act Theory, and Political Discourse Analysis (PDA). It considers the importance of context and looks at the social settings that are connected with promises. It examines the semantics, pragmatics and the structure of campaign ...

  10. National campaign effects on secondary pupils’ bullying and violence

    NARCIS (Netherlands)

    Mooij, Ton

    2016-01-01

    Background. Research on pupils' bullying (1991) and violence (1993) motivated the Dutch Ministry of Education, Culture and Science to initiate a national campaign on school safety. The government campaign was undertaken from 1995 to 2000. Aim. To test for differences in secondary pupils' bullying

  11. Approach For Investigating Crowdfunding Campaigns With Platform Data

    DEFF Research Database (Denmark)

    Huhtamäki, Jukka; Lasrado, Lester; Menon, Karan

    2015-01-01

    and implementation of a crawler and scraper for accessing Indiegogo campaign data, and sharing this openly for other researchers. Due to the extremely dynamic and rapidly increasing amount of crowdfunding data in terms of the number of crowdfunding campaigns and the available investment and individual investor data...

  12. The use of stereotypical images of Africa in fundraising campaigns ...

    African Journals Online (AJOL)

    ... role of negative stereotypical consequences of such African images. The method of our research was a detailed visual analysis of the campaign including profound interviews with different parties that gave us their point of view. The campaign was financially very successful, especially because of the big media coverage.

  13. Communicating Sustainability: Student Perceptions of a Behavior Change Campaign

    Science.gov (United States)

    Godfrey, D. Matthew; Feng, Patrick

    2017-01-01

    Purpose: This paper aims to investigate the impacts of a science-based environmental communication campaign at a university dining hall. The impacts are assessed in terms of student attitudes toward sustainability, food consumption choices and perceptions and understanding of the campaign and the information it communicated.…

  14. Evaluating the ParticipACTION "Think Again" Campaign

    Science.gov (United States)

    Gainforth, Heather L.; Jarvis, Jocelyn W.; Berry, Tanya R.; Chulak-Bozzer, Tala; Deshpande, Sameer; Faulkner, Guy; Rhodes, Ryan E.; Spence, John C.; Tremblay, Mark S.; Latimer-Cheung, Amy E.

    2016-01-01

    Introduction: ParticipACTION's 2011 "Think Again" campaign aimed to draw parents', and specifically mothers', attention to the amount of physical activity (PA) their children do relative to the national guidelines (physical activity guidelines [PAG]). Purpose: To evaluate ParticipACTION's "Think Again" campaign in the context…

  15. Shigaraki UAV-Radar Experiment (ShUREX): overview of the campaign with some preliminary results

    Science.gov (United States)

    Kantha, Lakshmi; Lawrence, Dale; Luce, Hubert; Hashiguchi, Hiroyuki; Tsuda, Toshitaka; Wilson, Richard; Mixa, Tyler; Yabuki, Masanori

    2017-12-01

    structure function parameter {C}_T^2 and refractive index structure function parameter {C}_n^2 to be measured by sensors on the UAV, along with radar-inferred refractive index structure function parameter {C}_{n,radar}^2 . The comprehensive dataset collected during the campaign (from the radar, the UAV, the boundary layer lidar, the ceilometer, and radiosondes) is expected to help obtain a better understanding of turbulent atmospheric structures, as well as arrive at a better interpretation of the radar data.

  16. Costing of a State-Wide Population Based Cancer Awareness and Early Detection Campaign in a 2.67 Million Population of Punjab State in Northern India.

    Science.gov (United States)

    Thakur, Js; Prinja, Shankar; Jeet, Gursimer; Bhatnagar, Nidhi

    2016-01-01

    Punjab state is particularly reporting a rising burden of cancer. A 'door to door cancer awareness and early detection campaign' was therefore launched in the Punjab covering about 2.67 million population, wherein after initial training accredited social health activists (ASHAs) and other health staff conducted a survey for early detection of cancer cases based on a twelve point clinical algorithm. To ascertain unit cost for undertaking a population-based cancer awareness and early detection campaign. Data were collected using bottom-up costing methods. Full economic costs of implementing the campaign from the health system perspective were calculated. Options to meet the likely demand for project activities were further evaluated to examine their worth from the point of view of long-term sustainability. The campaign covered 97% of the state population. A total of 24,659 cases were suspected to have cancer and were referred to health facilities. At the state level, incidence and prevalence of cancer were found to be 90 and 216 per 100,000, respectively. Full economic cost of implementing the campaign in pilot district was USD 117,524. However, the financial cost was approximately USD 6,301. Start-up phase of campaign was more resource intensive (63% of total) than the implementation phase. The economic cost per person contacted and suspected by clinical algorithm was found to be USD 0.20 and USD 40 respectively. Cost per confirmed case under the campaign was 7,043 USD. The campaign was able to screen a reasonably large population. High to high economic cost points towards the fact that the opportunity cost of campaign put a significant burden on health system and other programs. However, generating awareness and early detection strategy adopted in this campaign seems promising in light of fact that organized screening is not in place in India and in many developing countries.

  17. How campaigns enhance European issues voting during European Parliament elections

    DEFF Research Database (Denmark)

    Beach, Derek; Møller Hansen, Kasper; Larsen, Martin Vinæs

    2017-01-01

    Based on findings from the literature on campaign effects on the one hand, and the literature on European Parliament elections on the other, we propose a model of European Parliamentary elections in which the campaign shift the calculus of electoral support, making differences in national political...... allegiances less important and attitudes about the European project more important by informing voters of and getting them interested in European politics. In effect, we argue that the political campaign leading up to the election makes European Parliament elections less second-order. While previous studies...... have demonstrated that EU attitudes can matter for voting behavior in European Parliament elections, existing research has drawn on post-election surveys that do not enable us to capture campaign effects. Our contribution is to assess the impact of a campaign by utilizing a rolling cross sectional...

  18. Purex process operation and performance: 1970 thoria campaign

    International Nuclear Information System (INIS)

    Walser, R.L.

    1978-02-01

    The Hanford Purex Plant has demonstrated suitability for reprocessing irradiated thoria (ThO 2 ) target elements on a campaign basis. A 1965 process test and major production campaigns conducted in 1966 and 1970 recovered nitrate solution form products totaling approximately 565 tons of thorium and 820 kilograms of 233 U. The overall recoveries for the 1970 campaign based on reactor input data were 94.9 percent for thorium and 95.2 percent for uranium. The primary function of the Hanford Purex Plant is reprocessing of irradiated uranium fuel elements to separate and purify uranium, plutonium and neptunium. Converting the plant to thoria reprocessing required major process development work and equipment modifications. The operation and performance of the Plant during the 1970 thoria reprocessing campaign is discussed in this report. The discussion includes background information on the process and equipment, problems encountered, and changes recommended for future campaigns

  19. Status Report on the Development of Research Campaigns

    Energy Technology Data Exchange (ETDEWEB)

    Baer, Donald R.; Baker, Scott E.; Washton, Nancy M.; Linggi, Bryan E.

    2013-06-30

    Research campaigns were conceived as a means to focus EMSL research on specific scientific questions. Campaign will help fulfill the Environmental Molecular Sciences Laboratory (EMSL) strategic vision to develop and integrate, for use by the scientific community, world leading capabilities that transform understanding in the environmental molecular sciences and accelerate discoveries relevant to the Department of Energy’s (DOE’s) missions. Campaigns are multi-institutional multi-disciplinary projects with scope beyond those of normal EMSL user projects. The goal of research campaigns is to have EMSL scientists and users team on the projects in the effort to accelerate progress and increase impact in specific scientific areas by focusing user research, EMSL resources, and expertise in those areas. This report will give a history and update on the progress of those campaigns.

  20. High levels of confusion for cholesterol awareness campaigns.

    Science.gov (United States)

    Hall, Danika V

    2008-09-15

    Earlier this year, two industry-sponsored advertising campaigns for cholesterol awareness that target the general public were launched in Australia. These campaigns aimed to alert the public to the risks associated with having high cholesterol and encouraged cholesterol testing for wider groups than those specified by the National Heart Foundation. General practitioners should be aware of the potential for the two campaigns to confuse the general public as to who should be tested, and where. The campaign sponsors (Unilever Australasia and Pfizer) each have the potential to benefit by increased market share for their products, and increased profits. These disease awareness campaigns are examples of what is increasingly being termed "condition branding" by pharmaceutical marketing experts.

  1. Evaluating the effects of a youth health media campaign.

    Science.gov (United States)

    Beaudoin, Christopher E; Thorson, Esther

    2007-01-01

    This article examines the impact of a socially oriented public health media campaign that aims to influence social indicators among adults as a means to advances in youth health outcomes. Hierarchical regression analyses are conducted on telephone survey data from 18 weekly telephone surveys of adults in Kansas. Media campaign exposure was positively associated with two outcome measures: beliefs about youth development and behaviors toward youth development. In addition, these two outcome measures increased significantly over time, with the dissemination of the campaign's television and newspaper advertisements. Furthermore, these over-time increases were present only among respondents who were exposed to the media campaign. These findings offer support for the campaign's influence on the two social indicators, which would, per other research, be expected to influence improvements in youth health. Findings are discussed in reference to previous research in the areas of public health and mass communication, with implications made for practitioners and researchers.

  2. “Bitch I Said Hi”: The Campaign and Discursive Activism in Mobile Dating Apps

    Directory of Open Access Journals (Sweden)

    Frances Shaw

    2016-10-01

    Full Text Available This article examines the Instagram page for Bye Felipe, a feminist campaign where people submit screenshots of examples of harassment and sexual entitlement from men on online dating sites such as OKCupid and apps such as Tinder. I frame the campaign as an example of feminist discursive activism. The site owners collect contributions and aggregate examples of particular discursive patterns in hook up apps, in order to make collective political claims, a strategy that Tomlinson calls “intensification.” I address the existing literature on cyber-misogyny and online harassment, and also research on previous similar campaigns such as Fedoras of OKCupid to discuss shaming as a political practice. I then draw out the patterns and concepts invoked in interventions and resultant discussions on Bye Felipe, examining the themes of rejection, silence and who has the right to silence, rape culture, and gendered sexual entitlement. I identify the political claims being made through the rhetorical strategies described in the first part of the article. Drawing on the work of McCosker on trolling as provocation, I discuss the role of repetition and rehearsal in the practice of discursive politics. Finally, through a discursive analysis of responses to the posts on Instagram and Facebook over time, I explore the ongoing and difficult boundary work around what constitutes appropriate examples for the site, and the articulation of feminist claims and discourses.

  3. A multimedia campaign to improve back beliefs in patients with non-specific low back pain: a process evaluation.

    Science.gov (United States)

    Suman, Arnela; Schaafsma, Frederieke G; Bamarni, Jiman; van Tulder, Maurits W; Anema, Johannes R

    2017-05-18

    Low back pain (LBP) is one of the most prevalent and costly disorders worldwide. To reduce its burden in the Netherlands, implementation of a multidisciplinary guideline for LBP was supported by a multifaceted eHealth campaign for patients with LBP. The current study aims 1) to evaluate whether the implementation strategy was performed as planned; 2) to assess the feasibility, barriers and facilitators of the patient based eHealth campaign; 3) to gain insight into the satisfaction and experiences of patients with various ethnic backgrounds with the implementation strategy and to make a comparison between them; and 4) to explore the association between exposure to and satisfaction with the implementation strategy. This process evaluation was performed using the Linnan and Steckler framework, and used a mixed methods approach for data collection and analysis. The relationship between satisfaction of patients and exposure to the strategy was statistically examined. Semi-structured interviews were analysed using qualitative data analysis methods. Two hundred and fourteen patients participated in the quantitative, and 44 in the qualitative analysis. Most were female and had a high level of education. Many patients did not use the campaign at all or only once, and those that did rated it as reasonable. Patient satisfaction with the campaign increased significantly with an increase in its use. Qualitative analysis showed that four main themes played a role in campaign rating and use: satisfaction with intervention components, perceived benefits of the intervention, usage of the intervention, and satisfaction with the medium used. This process evaluation showed that the eHealth campaign was used only by a small proportion of patients with non-specific LBP. It seemed that the campaign was offered to the patients too late, that the lay-out of the campaign did not meet patient needs, and that healthcare providers rarely discussed the campaign with their patients, while

  4. Predictors of Quitting Attempts Among Tobacco Users in Bangladesh After a Communication Campaign to Launch Graphic Warning Labels on Packaging.

    Science.gov (United States)

    Turk, Tahir; Newton, Fiona; Choudhury, Sohel; Islam, Md Shafiqul

    2018-06-01

    Tobacco use contributes to an estimated 14.6% of male and 5.7% of female deaths in Bangladesh. We examine the determinants of tobacco-related quit attempts among Bangladeshis with and without awareness of the synergized "People Behind the Packs" (PBTP) communication campaign used to support the introduction of pack-based graphic warning labels (GWLs) in 2016. Data from 1,796 adults were collected using multistage sampling and a cross-sectional face-to-face survey. Analyses used a normalized design weight to ensure representativeness to the national population of smokers within Bangladesh. For the overall sample, the multivariable logistic regression model revealed quit attempts were associated with having seen the pack-based GWLs, recalling ≥1 PBTP campaign message, higher levels of self-efficacy to quit, and recognizing more potential side-effects associated with using tobacco products. Conversely, the likelihood of quitting attempts were lower among dual tobacco users (relative to smokers) and those using tobacco at least daily (vs. less than daily). The hierarchical multivariable logistic regression model among those aware of ≥1 PBTP campaign message indicated quitting attempts were positively associated with recalling more of the campaign messages and discussing them with others. This national evaluation of pack-based GWLs and accompanying PBTP campaign within Bangladesh supports the efficacy of using synergized communication messages when introducing such labels. That quit attempts are more likely among those discussing PBTP campaign messages with others and recalling more PBTP campaign messages highlights the importance of ensuring message content is both memorable and engaging.

  5. The Stages and Functions of Communication in Ballot Issue Campaigns: A Case Study of the Kansas Campaign for Liquor by the Drink.

    Science.gov (United States)

    Prentice, Diana B.; Carlin, John

    Arguing that state and local political issue campaigns warrant increased attention from communication scholars, this paper presents a rationale for analysis of issue campaigns, develops a framework for organizing and analyzing such campaigns, and applies the framework to an analysis of the 1986 campaign for the sale of liquor "by the…

  6. Marine ARM GPCI Investigation of Clouds (MAGIC) Field Campaign Report

    Energy Technology Data Exchange (ETDEWEB)

    Lewis, Ernie R. [Brookhaven National Lab. (BNL), Upton, NY (United States)

    2016-12-01

    The Marine ARM GPCI Investigation of Clouds (MAGIC) field campaign, which deployed the second ARM Mobile Facility (AMF2) aboard the Horizon Lines cargo container ship Spirit as it ran its regular route between Los Angeles, California and Honolulu, Hawaii, measured properties of clouds and precipitation, aerosols, radiation, and atmospheric, meteorological, and oceanic conditions with the goal of obtaining statistics of these properties to achieve better understanding of the transition between stratocumulus and cumulus cloud regimes that occur in that region. This Sc-Cu transition is poorly represented in models, and a major reason for this is the lack of high-quality and comprehensive data that can be used to constrain, validate, and improve model representation of the transition. MAGIC consisted of 20 round trips between Los Angeles and Honolulu, and thus over three dozen transects through the transition, totaling nearly 200 days at sea between September, 2012 and October, 2013. During this time MAGIC collected a unique and unprecedented data set, including more than 550 successful radiosonde launches. An Intensive Observational Period (IOP) occurred in July, 2013 during which more detailed measurements of the atmospheric structure were made. MAGIC was very successful in its operations and overcame numerous logistical and technological challenges, clearly demonstrating the feasibility of a marine AMF2 deployment and the ability to make accurate measurements of clouds and precipitation, aerosols, and radiation while at sea.

  7. Campaigns and cliques: variations in effectiveness of an antismoking campaign as a function of adolescent peer group identity.

    Science.gov (United States)

    Moran, Meghan Bridgid; Murphy, Sheila T; Sussman, Steve

    2012-01-01

    Identity-based strategies have been suggested as a way to promote healthy behaviors when traditional approaches fall short. The truth® campaign, designed to reduce smoking in adolescents, is an example of a campaign that uses such a strategy to reach youth described as being outside the mainstream. This article examines the effectiveness of this strategy in promoting antitobacco company beliefs among youth. Survey data from 224 adolescents between 14 and 15 years of age were used to examine whether the truth® campaign was more or less effective at reaching and promoting antitobacco company beliefs among youth who identify with nonmainstream crowds (deviants and counterculture) versus those who identify with mainstream crowds (elites and academics). Analyses revealed that adolescents who identified as deviants and counterculture were more likely to have been persuaded by the truth® campaign. Social identity theory is used as a theoretical framework to understand these effects and to make recommendations for future health campaigns.

  8. Sampling and Analysis Plan for Tank 241-AP-108 Waste in Support of Evaporator Campaign 2000-1

    International Nuclear Information System (INIS)

    RASMUSSEN, J.H.

    2000-01-01

    This Tank Sampling and Analysis Plan (TSAP) identifies sample collection, laboratory analysis, quality assurance/quality control (QA/QC), and reporting objectives for the characterization of tank 241-AP-108 waste. Technical bases for these objectives are specified in the 242-A Evaporator Data Quality Objectives (Bowman 2000 and Von Bargen 1998) and 108-AP Tank Sampling Requirements in Support of Evaporator Campaign 2000-1 (Le 2000). Evaporator campaign 2000-1 will process waste from tank 241-AP-108 in addition to that from tank 241-AP-107. Characterization results will be used to support the evaporator campaign currently planned for early fiscal year 2000. No other needs (or issues) requiring data for this tank waste apply to this sampling event

  9. 2013 Bike safety campaign: outcome and feedback

    CERN Multimedia

    HSE Unit

    2013-01-01

    From 3 to 17 June, the HSE Unit, in collaboration with the Reception and Access Control Service, led a campaign targeting CERN cyclists.   Photo: Laëtitia Wohlgemuth. In exchange for vouchers distributed by the security guards, 195 persons received a helmet and a reflective vest as well as documents on safety issues (ex: how to adjust one’s safety helmet properly; how to avoid blind spots; what is the required equipment for bikes and bike users, etc.). These persons also took part in a survey that contained questions on their cycling habits and level of knowledge on bike safety issues. It appeared that, for instance, 43% of the participants were aware that wearing a reflective vest is mandatory whenever visibility is poor (in France). 95% gave particular attention to the need to protect their heads (by assuming that wearing a helmet is either “mandatory” or “highly recommended”). The HSE Unit provided the participants with further i...

  10. Critical Metadata for Spectroscopy Field Campaigns

    Directory of Open Access Journals (Sweden)

    Barbara A. Rasaiah

    2014-04-01

    Full Text Available A field spectroscopy metadata standard is defined as those data elements that explicitly document the spectroscopy dataset and field protocols, sampling strategies, instrument properties and environmental and logistical variables. Standards for field spectroscopy metadata affect the quality, completeness, reliability, and usability of datasets created in situ. Currently there is no standardized methodology for documentation of in situ spectroscopy data or metadata. This paper presents results of an international experiment comprising a web-based survey and expert panel evaluation that investigated critical metadata in field spectroscopy. The survey participants were a diverse group of scientists experienced in gathering spectroscopy data across a wide range of disciplines. Overall, respondents were in agreement about a core metadataset for generic campaign metadata, allowing for a prioritization of critical metadata elements to be proposed including those relating to viewing geometry, location, general target and sampling properties, illumination, instrument properties, reference standards, calibration, hyperspectral signal properties, atmospheric conditions, and general project details. Consensus was greatest among individual expert groups in specific application domains. The results allow the identification of a core set of metadata fields that enforce long term data storage and serve as a foundation for a metadata standard. This paper is part one in a series about the core elements of a robust and flexible field spectroscopy metadata standard.

  11. Recall campaign for gas bottles and banks

    CERN Multimedia

    2015-01-01

    The previous contract with gas supplier Carbagas ended on 31 March 2015. Gas bottles and banks are not a property of CERN. According to the contract terms, they can remain on CERN sites without any extra costs until 30 September 2015.    If you are using Carbagas containers (bottles and/or banks) for gas purchased between 1 April 2010 and 31 March 2015, multiple options exist: Return them to the closest gas point. Purchase them on the following basis:     Rent them on the following basis: 12 CHF/month for bottles, 144 CHF/month for banks. The recall campaign has been going on for several months already: we would like to thank everyone who has already replied to it. If you haven’t answered yet, there is still time. If you know of unused or abandoned Carbagas containers, please don’t hesitate to contact us. Thank you i...

  12. [The medical literature of the Egyptian campaign].

    Science.gov (United States)

    Hutin, Jean-François

    2012-01-01

    Bonaparte's Egyptian Campaign (1798 - 1801), like all other episodes from the Napoleonic era, gave rise to an extensive literature on the subject, but most of all a significant medical literature. This fact is due to many reasons:--an important health service for this expeditionary corps of more than 36.000 men, with two main figures at its hea, Desgenettes and Larrey--but also with valuable subordinates like Assalini, Savaresi, Balme, Pugnet or Barbès.--A Commission for Science and Art, of which a few doctors and surgeons were members, but most of all pharmacists like Boudet or Rouyer--The presence in the field of Ludwig Frank, the nephew of the famous Johann Peter Frank.--The creation in Cairo of an Egyptian Institute and the publication of the masterly Description of Egypt and the establishment of printing houses.--The emergence of the myth of the Orient and its mysteries.--An extensive array of indigenous pathologies, which is characteristic of those countries. For instance: plague, dysentery, yellow fever, Egyptian ophthalmia, as well as more common diseases like tetanus, scurvy or venereal diseases. The main medical works that cover this period and its pathologies are skimmed.

  13. Eco-Schools campaign. The European projects

    International Nuclear Information System (INIS)

    Blanchini, P.; Marino, G.

    1999-01-01

    The Foundation for Environmental Education in Europe (FEEE) was established in 1981; since then it was been actively promoting and delivering education through a series of successful internationals programmes launched in 21 different European nations. The Eco-School Campaign aims to raise students' awareness of environment issues through classroom study, and provide an integrated system for environmental management of schools based on EMAS (with waste, water and energy management as priority areas). As a process of facilitating sustainable developpement at a local level, pupils are encouraged to take an active role in mental impact of the schools. The Eco-Schools Green Flag, awarded to schools with high achievement in their Programme, is a recognised and respected eco-label for environmental education and performance. In Italy the National Eco-Schools operator was asked to set up a ten-schools pilot programme in the region Friuli Venezia Giulia: these are very first national schools that are likely to become 'Eco-Schools'

  14. International nuclear public acceptance - campaigns and strategies

    International Nuclear Information System (INIS)

    Duncan, C.D.

    1998-01-01

    As we approach the 21st Century, society's values and expectations are changing throughout the world. This change is particularly rapid in the Pacific Basin where industrialisation and economic growth is acting as the catalyst for change in every area of society. Rapid global communications, single issue pressure groups and an expectation by the general public and other stakeholders to be consulted and involved in every stage of corporate decision-making, place increased pressures upon the world's corporate structures. This paper will analyse the changes currently taking place and look forward into the next century. The author will then examine the possible impact of these societal changes upon the global nuclear industry and propose ways in which the industry can respond to these changes before they negatively impact the business. He will examine the role of nuclear power in a changing world, its relationship with its various stakeholders, and suggest ways in which the industry can gain the initiative in its communications programmes of the future. In doing this he will draw upon examples of communication campaigns from both the nuclear and other industries. (author)

  15. Arctic Observing Experiment (AOX) Field Campaign Report

    Energy Technology Data Exchange (ETDEWEB)

    Rigor, Ignatius [Applied Physics Lab, University of Washington; Johnson, Jim [Applied Physics Lab, University of Washington; Motz, Emily [National Ice Center; Bisic, Aaron [National Ice Center

    2017-06-30

    Our ability to understand and predict weather and climate requires an accurate observing network. One of the pillars of this network is the observation of the fundamental meteorological parameters: temperature, air pressure, and wind. We plan to assess our ability to measure these parameters for the polar regions during the Arctic Observing Experiment (AOX, Figure 1) to support the International Arctic Buoy Programme (IABP), Arctic Observing Network (AON), International Program for Antarctic Buoys (IPAB), and Southern Ocean Observing System (SOOS). Accurate temperature measurements are also necessary to validate and improve satellite measurements of surface temperature across the Arctic. Support for research associated with the campaign is provided by the National Science Foundation, and by other US agencies contributing to the US Interagency Arctic Buoy Program. In addition to the support provided by the U.S Department of Energy (DOE) Atmospheric Radiation Measurement (ARM) Climate Research Facility’s North Slope of Alaska (NSA) site at Barrow and the National Science Foundation (NSF), the U.S. IABP is supported by the U.S. Coast Guard (USCG), the National Aeronautics and Space Administration (NASA), the National Ice Center (NIC), the National Oceanic and Atmospheric Administration (NOAA), and the Office of Naval Research (ONR).

  16. The Nobel Laureates’ Campaign Supporting GMOs

    Directory of Open Access Journals (Sweden)

    Richard J. Roberts

    2018-05-01

    Full Text Available More than 800 million people suffer from hunger in the world. Using modern plant breeding methods to generate so-called GMOs (Genetically Modified Organisms, agricultural scientists have shown that crop yields and nutritional quality can be greatly improved. Many GMO varieties have been specifically developed with the aim of being resistant to pests, tolerant to drought and containing beneficial nutrients. This leads to a reduction in the use of insecticides in water and on land. If anything, the GMO varieties are safer than traditionally bred varieties because they are made in a very precise manner. However, the scientific evidence on this issue is being ignored by the Green Parties such as Greenpeace who continue to deny the science and mislead the public. 129 Nobel Laureates have joined in a campaign to convince the Green Parties and the public that they should support the use of GMOs, especially for the sake of the developing world. Keywords: GMO, Hunger, Nutrition, Crop, Pest, Food, Precision agriculture

  17. Strategies for reward-based crowdfunding campaigns

    Directory of Open Access Journals (Sweden)

    Sascha Kraus

    2016-01-01

    Full Text Available Crowdfunding represents an alternative way of funding entrepreneurial ventures – and is attracting a high amount of interest in research as well as practice. Against this background, this paper analyzes reward-based crowdfunding campaign strategies and their communication tools. To do this, 446 crowdfunding projects were gathered and empirically analyzed. Three different paths of successful crowdfunding projects could be identified and are described in detail. Practical implications of crowdfunding strategies are derived, and are dependent on the required sales effort and the project added value. The terms communicator, networker and self-runner are created for this crowdfunding strategy and filled with practical examples. This paper contributes to the literature in different ways: first, it sheds more light on the developing concept of crowdfunding, with an overview of current academic discussions on crowdfunding. Furthermore, the analysis of success factors for crowdfunding initiatives adds to an emerging area of research and allows entrepreneurs to extract best practice examples for increasing the probability of successful crowdfunding projects under consideration of the key influencing factors of communication.

  18. Campaign for Fairness : backgrounder. 3 ed.

    International Nuclear Information System (INIS)

    2001-01-01

    The people of Nova Scotia want to develop the strengths offered by offshore petroleum resources in order to build a secure future for themselves through a strong, vital economy that will provide jobs and opportunities. They also want to have access to quality public services at levels of taxation comparable to other jurisdictions. The Campaign for Fairness will give them the tool to accomplish their goals. The government of Nova Scotia is seeking an adjustment from the federal government of the imbalance between the federal and provincial benefits from offshore oil and gas development. Federal-provincial agreements dating back to 1982 and 1986 named Nova Scotia as the main beneficiary of offshore benefits. The intent of this decision was to give Nova Scotia the opportunity to create a strong economy using offshore petroleum resources. However, recent calculations by the Nova Scotia Department of Finance have shown that the federal government will receive about 80 per cent of the royalties and other revenues associated with offshore petroleum development. Nova Scotia is proposing that the federal government should recognize the province as the main beneficiary of petroleum development in its offshore according to the agreements signed in the 1980s. Nova Scotia also wants to ensure that future economic prospects are linked to provincial resources and initiative and not to dependence on federal equalization transfers. 3 figs

  19. Advanced Fuels Campaign FY 2010 Accomplishments Report

    Energy Technology Data Exchange (ETDEWEB)

    Lori Braase

    2010-12-01

    The Fuel Cycle Research and Development (FCRD) Advanced Fuels Campaign (AFC) Accomplishment Report documents the high-level research and development results achieved in fiscal year 2010. The AFC program has been given responsibility to develop advanced fuel technologies for the Department of Energy (DOE) using a science-based approach focusing on developing a microstructural understanding of nuclear fuels and materials. The science-based approach combines theory, experiments, and multi-scale modeling and simulation aimed at a fundamental understanding of the fuel fabrication processes and fuel and clad performance under irradiation. The scope of the AFC includes evaluation and development of multiple fuel forms to support the three fuel cycle options described in the Sustainable Fuel Cycle Implementation Plan4: Once-Through Cycle, Modified-Open Cycle, and Continuous Recycle. The word “fuel” is used generically to include fuels, targets, and their associated cladding materials. This document includes a brief overview of the management and integration activities; but is primarily focused on the technical accomplishments for FY-10. Each technical section provides a high level overview of the activity, results, technical points of contact, and applicable references.

  20. Cost effective campaigning in social networks

    Science.gov (United States)

    Kotnis, Bhushan; Kuri, Joy

    2016-05-01

    Campaigners are increasingly using online social networking platforms for promoting products, ideas and information. A popular method of promoting a product or even an idea is incentivizing individuals to evangelize the idea vigorously by providing them with referral rewards in the form of discounts, cash backs, or social recognition. Due to budget constraints on scarce resources such as money and manpower, it may not be possible to provide incentives for the entire population, and hence incentives need to be allocated judiciously to appropriate individuals for ensuring the highest possible outreach size. We aim to do the same by formulating and solving an optimization problem using percolation theory. In particular, we compute the set of individuals that are provided incentives for minimizing the expected cost while ensuring a given outreach size. We also solve the problem of computing the set of individuals to be incentivized for maximizing the outreach size for given cost budget. The optimization problem turns out to be non trivial; it involves quantities that need to be computed by numerically solving a fixed point equation. Our primary contribution is, that for a fairly general cost structure, we show that the optimization problems can be solved by solving a simple linear program. We believe that our approach of using percolation theory to formulate an optimization problem is the first of its kind.

  1. Initial results from the canistered waste forms produced during the first campaign of the DWPF Startup Test Program

    International Nuclear Information System (INIS)

    Harbour, J.R.

    1995-01-01

    As part of the Defense Waste Processing Facility (DWPF) Startup Test Program, approximately 90 canisters will be filled with glass containing simulated radioactive waste during five separate campaigns. The first campaign is a facility acceptance test to demonstrate the operability of the facility and to collect initial data on the glass and the canistered waste forms. During the next four campaigns (the waste qualification campaigns) data will be obtained which will be used to demonstrate that the DWPF product meets DOE's Waste Acceptance Product Specifications (WAPS). Currently 12 of the 16 canisters have been filled with glass during the first campaign (FA-13). This paper describes the tests that have been carried out on these 12 glass-filled canisters and presents the data with reference to the acceptance criteria of the WAPS. These tests include measurement of canister dimensions prior to and after glass filling. dew point, composition, and pressure of the gas within the free volume of the canister, fill height, free volume, weight, leak rates of welds and temporary seals, and weld parameters

  2. Social Media Use for Public Health Campaigning in a Low Resource Setting: The Case of Waterpipe Tobacco Smoking

    Directory of Open Access Journals (Sweden)

    Mohammed Jawad

    2015-01-01

    Full Text Available Introduction. Waterpipe tobacco smoking prevalence is increasing worldwide despite its documented health effects. A general belief that it is less harmful than cigarettes may be fuelled by the lack of media campaigns highlighting its health effects. We aimed to create and assess the impact of a social media campaign about dangers of waterpipe smoking. Methods. The “ShishAware” campaign included three social media (Facebook, Twitter, and YouTube and a website. Nine months after launch we collected data to assess use of, and reaction to, our media accounts. Results. Requiring limited maintenance resources, Facebook attracted campaign supporters but YouTube attracted opposers. Twitter enabled the most organisation-based contact but Facebook was the most interactive medium. Facebook users were more likely to “like” weekday than weekend statuses and more likely to comment on “shisha fact” than “current affairs” statuses. Follower subscription increased as our posting rate increased. Our YouTube video gained 19,428 views (from all world continents and 218 comments (86% from pro-waterpipe smokers. Conclusions. Social media campaigns can be created and maintained relatively easily. They are innovative and have the potential for wide and rapid diffusion, especially towards target audiences. There is a need for more rigorous evaluation of their effects, particularly among the youth.

  3. Social Media Use for Public Health Campaigning in a Low Resource Setting: The Case of Waterpipe Tobacco Smoking.

    Science.gov (United States)

    Jawad, Mohammed; Abass, Jooman; Hariri, Ahmad; Akl, Elie A

    2015-01-01

    Waterpipe tobacco smoking prevalence is increasing worldwide despite its documented health effects. A general belief that it is less harmful than cigarettes may be fuelled by the lack of media campaigns highlighting its health effects. We aimed to create and assess the impact of a social media campaign about dangers of waterpipe smoking. The "ShishAware" campaign included three social media (Facebook, Twitter, and YouTube) and a website. Nine months after launch we collected data to assess use of, and reaction to, our media accounts. Requiring limited maintenance resources, Facebook attracted campaign supporters but YouTube attracted opposers. Twitter enabled the most organisation-based contact but Facebook was the most interactive medium. Facebook users were more likely to "like" weekday than weekend statuses and more likely to comment on "shisha fact" than "current affairs" statuses. Follower subscription increased as our posting rate increased. Our YouTube video gained 19,428 views (from all world continents) and 218 comments (86% from pro-waterpipe smokers). Social media campaigns can be created and maintained relatively easily. They are innovative and have the potential for wide and rapid diffusion, especially towards target audiences. There is a need for more rigorous evaluation of their effects, particularly among the youth.

  4. Analysis of snow bidirectional reflectance from ARCTAS Spring-2008 Campaign

    Directory of Open Access Journals (Sweden)

    A. Lyapustin

    2010-05-01

    Full Text Available The spring 2008 Arctic Research of the Composition of the Troposphere from Aircraft and Satellites (ARCTAS experiment was one of major intensive field campaigns of the International Polar Year aimed at detailed characterization of atmospheric physical and chemical processes in the Arctic region. A part of this campaign was a unique snow bidirectional reflectance experiment on the NASA P-3B aircraft conducted on 7 and 15 April by the Cloud Absorption Radiometer (CAR jointly with airborne Ames Airborne Tracking Sunphotometer (AATS and ground-based Aerosol Robotic Network (AERONET sunphotometers. The CAR data were atmospherically corrected to derive snow bidirectional reflectance at high 1° angular resolution in view zenith and azimuthal angles along with surface albedo. The derived albedo was generally in good agreement with ground albedo measurements collected on 15 April. The CAR snow bidirectional reflectance factor (BRF was used to study the accuracy of analytical Ross-Thick Li-Sparse (RTLS, Modified Rahman-Pinty-Verstraete (MRPV and Asymptotic Analytical Radiative Transfer (AART BRF models. Except for the glint region (azimuthal angles φ<40°, the best fit MRPV and RTLS models fit snow BRF to within ±0.05. The plane-parallel radiative transfer (PPRT solution was also analyzed with the models of spheres, spheroids, randomly oriented fractal crystals, and with a synthetic phase function. The latter merged the model of spheroids for the forward scattering angles with the fractal model in the backscattering direction. The PPRT solution with synthetic phase function provided the best fit to measured BRF in the full range of angles. Regardless of the snow grain shape, the PPRT model significantly over-/underestimated snow BRF in the glint/backscattering regions, respectively, which agrees with other studies. To improve agreement with experiment, we introduced a model of macroscopic snow surface roughness by averaging the PPRT solution over the

  5. Analysis of Snow Bidirectional Reflectance from ARCTAS Spring-2008 Campaign

    Science.gov (United States)

    Lyapustin, A.; Gatebe, C. K.; Redemann, J.; Kahn, R.; Brandt, R.; Russell, P.; King, M. D.; Pedersen, C. A.; Gerland, S.; Poudyal, R.; hide

    2010-01-01

    The spring 2008 Arctic Research of the Composition of the Troposphere from Aircraft and Satellites (ARCTAS) experiment was one of major intensive field campaigns of the International Polar Year aimed at detailed characterization of atmospheric physical and chemical processes in the Arctic region. A part of this campaign was a unique snow bidirectional reflectance experiment on the NASA P-3B aircraft conducted on 7 and 15 April by the Cloud Absorption Radiometer (CAR) jointly with airborne Ames Airborne Tracking Sunphotometer (AATS) and ground-based Aerosol Robotic Network (AERONET) sunphotometers. The CAR data were atmospherically corrected to derive snow bidirectional reflectance at high 1 degree angular resolution in view zenith and azimuthal angles along with surface albedo. The derived albedo was generally in good agreement with ground albedo measurements collected on 15 April. The CAR snow bidirectional reflectance factor (BRF) was used to study the accuracy of analytical Ross-Thick Li-Sparse (RTLS), Modified Rahman-Pinty-Verstraete (MRPV) and Asymptotic Analytical Radiative Transfer (AART) BRF models. Except for the glint region (azimuthal angles phi less than 40 degrees), the best fit MRPV and RTLS models fit snow BRF to within 0.05. The plane-parallel radiative transfer (PPRT) solution was also analyzed with the models of spheres, spheroids, randomly oriented fractal crystals, and with a synthetic phase function. The latter merged the model of spheroids for the forward scattering angles with the fractal model in the backscattering direction. The PPRT solution with synthetic phase function provided the best fit to measured BRF in the full range of angles. Regardless of the snow grain shape, the PPRT model significantly over-/underestimated snow BRF in the glint/backscattering regions, respectively, which agrees with other studies. To improve agreement with experiment, we introduced a model of macroscopic snow surface roughness by averaging the PPRT solution

  6. What matters most in advertising campaigns? The relative effect of media expenditure and message content strategy

    NARCIS (Netherlands)

    van den Putte, B.

    2009-01-01

    Three main factors determine the effect of advertising campaigns: message content strategy, advertising expenditure and previous consumer behaviour. This study investigates the relative strength of each of these influences. Four possible campaign targets are taken into account: campaign recall,

  7. Inferring Social Influence of Anti-Tobacco Mass Media Campaign.

    Science.gov (United States)

    Zhan, Qianyi; Zhang, Jiawei; Yu, Philip S; Emery, Sherry; Xie, Junyuan

    2017-07-01

    Anti-tobacco mass media campaigns are designed to influence tobacco users. It has been proved that campaigns will produce users' changes in awareness, knowledge, and attitudes, and also produce meaningful behavior change of audience. Anti-smoking television advertising is the most important part in the campaign. Meanwhile, nowadays, successful online social networks are creating new media environment, however, little is known about the relation between social conversations and anti-tobacco campaigns. This paper aims to infer social influence of these campaigns, and the problem is formally referred to as the Social Influence inference of anti-Tobacco mass mEdia campaigns (Site) problem. To address the Site problem, a novel influence inference framework, TV advertising social influence estimation (Asie), is proposed based on our analysis of two real anti-tobacco campaigns. Asie divides audience attitudes toward TV ads into three distinct stages: 1) cognitive; 2) affective; and 3) conative. Audience online reactions at each of these three stages are depicted by Asie with specific probabilistic models based on the synergistic influences from both online social friends and offline TV ads. Extensive experiments demonstrate the effectiveness of Asie.

  8. Promising Themes for Antismoking Campaigns Targeting Youth and Young Adults.

    Science.gov (United States)

    Brennan, Emily; Gibson, Laura A; Kybert-Momjian, Ani; Liu, Jiaying; Hornik, Robert C

    2017-01-01

    Behavior change campaigns typically try to change beliefs that influence behaviors, with targeted beliefs comprising the campaign theme. We present an empirical approach for choosing among a large number of potential themes, and results from the implementation of this approach for campaigns aimed at 4 behavioral targets: (1) preventing smoking initiation among youth, and (2) preventing initiation, (3) stopping progression to daily smoking and (4) encouraging cessation among young adults. An online survey of 13- to 17-year-olds and 18- to 25-year-olds in the United States (US), in which 20 potential campaign themes were represented by 154 beliefs. For each behavioral target, themes were ranked based on the strength of belief-intention and belief-behavior associations and size of the population not already endorsing the beliefs. The most promising themes varied across behavioral targets but 3 were consistently promising: consequences of smoking for mood, social acceptance and social popularity. Using a robust and systematic approach, this study provides campaign developers with empirical data to inform their selection of promising themes. Findings related to the campaign to prevent initiation among youth informed the development of the US Food and Drug Administration's "The Real Cost" campaign.

  9. [Success factors in public healthy eating campaigns: a case study].

    Science.gov (United States)

    Aschemann-Witzel, J; Pérez-Cueto, F J A; Strand, M; Verbeke, W; Bech-Larsen, T

    2012-01-01

    Public campaigns and interventions are rarely fully evaluated regarding their effectiveness. The analysis of past, successful activities can contribute to the future development of public campaigns and interventions for healthier eating. The study of public campaigns and interventions for healthier eating aimed at identifying the underlying success factors and describing their relation. Interviews were conducted with representatives of 11 cases that had been identified as especially successful in an earlier research step. The interviews were analysed with regard to possible success factors and the latter used to develop a model of success factor interrelation. It was found that success of the cases was first, attributed to characteristics of the macro environment or to public private partnerships in the initiation of campaigns, second, to the engagement of social communities, elements of empowerment of the target group and the implementation of social marketing measures, and thirdly, in citizens adoption of the campaign and in accompanying structural changes. The model and identified success factors underline that success can stem from three crucial phases: the set up of a campaign, the conduction and finally, the interrelation with the citizen. The model can serve as a guide in the future development of campaigns.

  10. Power Systems Development Facility Gasification Test Campaign TC24

    Energy Technology Data Exchange (ETDEWEB)

    Southern Company Services

    2008-03-30

    In support of technology development to utilize coal for efficient, affordable, and environmentally clean power generation, the Power Systems Development Facility (PSDF), located in Wilsonville, Alabama, routinely demonstrates gasification technologies using various types of coals. The PSDF is an engineering scale demonstration of key features of advanced coal-fired power systems, including a KBR Transport Gasifier, a hot gas particulate control device, advanced syngas cleanup systems, and high-pressure solids handling systems. This report summarizes the results of TC24, the first test campaign using a bituminous coal as the feedstock in the modified Transport Gasifier configuration. TC24 was conducted from February 16, 2008, through March 19, 2008. The PSDF gasification process operated for about 230 hours in air-blown gasification mode with about 225 tons of Utah bituminous coal feed. Operational challenges in gasifier operation were related to particle agglomeration, a large percentage of oversize coal particles, low overall gasifier solids collection efficiency, and refractory degradation in the gasifier solids collection unit. The carbon conversion and syngas heating values varied widely, with low values obtained during periods of low gasifier operating temperature. Despite the operating difficulties, several periods of steady state operation were achieved, which provided useful data for future testing. TC24 operation afforded the opportunity for testing of various types of technologies, including dry coal feeding with a developmental feeder, the Pressure Decoupled Advanced Coal (PDAC) feeder; evaluating a new hot gas filter element media configuration; and enhancing syngas cleanup with water-gas shift catalysts. During TC24, the PSDF site was also made available for testing of the National Energy Technology Laboratory's fuel cell module and Media Process Technology's hydrogen selective membrane.

  11. Ionospheric measurements during the CRISTA/MAHRSI campaign: their implications and comparison with previous campaigns

    Directory of Open Access Journals (Sweden)

    J. Laštovicka

    1999-08-01

    Full Text Available The CRISTA/MAHRSI experiment on board a space shuttle was accompanied by a broad campaign of rocket, balloon and ground-based measurements. Supporting lower ionospheric ground-based measurements were run in Europe and Eastern Asia between 1 October-30 November, 1994. Results of comparisons with long ionospheric data series together with short-term comparisons inside the interval October-November, 1994, showed that the upper middle atmosphere  (h = 80-100 km at middle latitudes of the Northern Hemisphere in the interval of the CRISTA/MAHRSI experiment (4-12 November, 1994 was very close to its expected climatological state. In other words, the average results of the experiment can be used as climatological data, at least for the given area/altitudes. The role of solar/geomagnetic and "meteorological" control of the lower ionosphere is investigated and compared with the results of MAP/WINE, MAC/SINE and DYANA campaigns. The effects of both solar/geomagnetic and global meteorological factors on the lower ionosphere are found to be weak during autumn 1994 compared to those in MAP/WINE and DYANA winters, and they are even slightly weaker than those in MAP/SINE summer. The comparison of the four campaigns suggests the following overall pattern: in winter the lower ionosphere at northern middle latitudes appears to be fairly well "meteorologically" controlled with a very weak solar influence. In summer, solar influence is somewhat stronger and dominates the weak "meteorological" influence, but the overall solar/meteorological control is weaker than in winter. In autumn we find the weakest overall solar/meteorological control, local effects evidently dominate.Key words. Ionosphere (ionosphere · atmosphere interactions; mid-latitude ionosphere

  12. Ionospheric measurements during the CRISTA/MAHRSI campaign: their implications and comparison with previous campaigns

    Directory of Open Access Journals (Sweden)

    J. Laštovicka

    Full Text Available The CRISTA/MAHRSI experiment on board a space shuttle was accompanied by a broad campaign of rocket, balloon and ground-based measurements. Supporting lower ionospheric ground-based measurements were run in Europe and Eastern Asia between 1 October-30 November, 1994. Results of comparisons with long ionospheric data series together with short-term comparisons inside the interval October-November, 1994, showed that the upper middle atmosphere 
    (h = 80-100 km at middle latitudes of the Northern Hemisphere in the interval of the CRISTA/MAHRSI experiment (4-12 November, 1994 was very close to its expected climatological state. In other words, the average results of the experiment can be used as climatological data, at least for the given area/altitudes. The role of solar/geomagnetic and "meteorological" control of the lower ionosphere is investigated and compared with the results of MAP/WINE, MAC/SINE and DYANA campaigns. The effects of both solar/geomagnetic and global meteorological factors on the lower ionosphere are found to be weak during autumn 1994 compared to those in MAP/WINE and DYANA winters, and they are even slightly weaker than those in MAP/SINE summer. The comparison of the four campaigns suggests the following overall pattern: in winter the lower ionosphere at northern middle latitudes appears to be fairly well "meteorologically" controlled with a very weak solar influence. In summer, solar influence is somewhat stronger and dominates the weak "meteorological" influence, but the overall solar/meteorological control is weaker than in winter. In autumn we find the weakest overall solar/meteorological control, local effects evidently dominate.

    Key words. Ionosphere (ionosphere · atmosphere interactions; mid-latitude ionosphere

  13. The VERB campaign: applying a branding strategy in public health.

    Science.gov (United States)

    Asbury, Lori D; Wong, Faye L; Price, Simani M; Nolin, Mary Jo

    2008-06-01

    A branding strategy was an integral component of the VERB Youth Media Campaign. Branding has a long history in commercial marketing, and recently it has also been applied to public health campaigns. This article describes the process that the CDC undertook to develop a physical activity brand that would resonate with children aged 9-13 years (tweens), to launch an unknown brand nationally, to build the brand's equity, and to protect and maintain the brand's integrity. Considerations for branding other public health campaigns are also discussed.

  14. Preparing for SMOS: Sea Salinity Campaigns and Results

    DEFF Research Database (Denmark)

    Søbjærg, Sten Schmidl; Balling, Jan E.; Kristensen, Steen Savstrup

    2006-01-01

    Mapping of sea surface salinity, based on L-band radiometric measurements, is presently investigated as a preparation for space missions. Special concern is on correction for effects caused by the sea surface roughness, and this paper will address two campaigns, LOSAC and CoSMOS, with the aim...... of investigating these effects. Conclusions from LOSAC are presented, and open issues to be investigated during the presently ongoing CoSMOS campaign are outlined. Finally, the installation and campaign plan for CoSMOS are presented....

  15. The polio eradication campaign: time to shift the goal.

    Science.gov (United States)

    Baron, Emmanuel; Magone, Claire

    2014-03-01

    The social rejection of the polio eradication campaign in endemic countries challenges an assumption underlying the goal itself: the full compliance of an entire population to a public health programme. The polio campaign, which has been an extraordinary public health enterprise, is at risk of becoming irremediably unpopular if the eradication goal is pursued at all costs. The Global Polio Eradication Initiative (GPEI) should not be driven by the fear of failure, because the greatest benefit of the polio campaign is that it has demonstrated how simple, community-wide actions can contribute to a dramatic decrease in the incidence of a disease.

  16. Process Control Plan for 242-A Evaporator Campaign January 2001

    International Nuclear Information System (INIS)

    LE, E.Q.

    2001-01-01

    Wastewater stored in 104-AW that was generated during the terminal cleanout of the PUREX facility is the primary feed to be processed during the 242-A Evaporator Campaign 01-01, Approximately 801,600 gallons of 104-AW waste was transferred to feed tank 102-AW at the end of January 2001, in preparation for the campaign. The total feed volume that will be processed during Campaign 01-01 is 8 15,200 gallons, which includes the waste from 104-AW and residual waste from the previous evaporator campaign, 00-01, Additional feed will be generated during the pre-campaign cold run and processed during campaign 01-01. Based on characterization data from 104-AW feed waste 'and the evaluation of waste processability presented in Section 5 of this PCP, Campaign 01-01 does not pose any unacceptable risks to the facility, safety, environmental, human health offsite, or onsite personnel. Evaporator Campaign 01-01 is essential in supporting the River Protection Project (RPP) to maintaining its critical mission schedule and regulator commitments for tank waste systems. Several of RPP critical activities requiring completion of Campaign 01-01 by April 1, 2001 are highlighted below. Availability of DST space: Additional tank space that will be made available by this campaign is needed to support the continued interim stabilization of Single-Shell Tanks (SSTs). This additional space will also be used to move waste among Double-Shell Tanks (DSTs) to support the demonstrations of SST waste retrieval. DST life extension: An electrical outage in the AW Tank Farm is scheduled to begin following completion of the Campaign 01-01. This outage is a critical step in identifying and completing life extension upgrades to the DST systems. DST upgrades: Project W-314 plans significant upgrades to the AW Tank Farm to retrieve and supply waste feed to the Waste Treatment (Vitrification) Plant using a system that complies with current environmental requirements. These upgrades will commence on

  17. Political Bots on Twitter in #Ecuador2017 Presidential Campaigns

    Directory of Open Access Journals (Sweden)

    Iria Puyosa

    2017-09-01

    Full Text Available We studied the behavior of campaign hashtags on Twitter in the second round of Ecuador 2017 presidential elections. The study analyzed 10 trending hashtags attacking opponents. The data was captured and analyzed with NodeXL, an application used to analyze social network. The analysis verifies the central role of automated accounts or botnets in the creation of hashtags. The campaign against the opposing binomial, which combined real accounts of government party activists with botnets, was more effective versus the less coordinated opposition campaign against candidate Lenin Moreno. It also verifies the use of localized botnets, mainly in Argentina and Venezuela.

  18. Some Accounting Aspects regarding the Elections Campaigns in Romania

    Directory of Open Access Journals (Sweden)

    Riana Iren Radu

    2016-07-01

    Full Text Available The objective of this paper is to present the legal framework for financing the election campaigns in Romania and in the world. There are different systems of campaign finance across the world. Some of these systems rely mainly on private funds, some are based mainly on public funds, but most systems are a combination of both. In all cases a certain degree of limitations on contributions and expenditures are a standard characteristic of the campaign finance system. Limitations on contributions can be means to reduce the corruption and limitations on expenditures may be imposed to guarantee egalitarianism among the various political forces.

  19. GMI-IPS: Python Processing Software for Aircraft Campaigns

    Science.gov (United States)

    Damon, M. R.; Strode, S. A.; Steenrod, S. D.; Prather, M. J.

    2018-01-01

    spatial positioning parameters. Other classes inherit from this base class; several classes for input ICARTT instrument files, which contain the necessary flight positioning information as a basis for data processing, as well as other classes for output ICARTT files, which contain the interpolated model data. Utility classes provide functionality for routine procedures such as: comparing field names among ICARTT files, reading ICARTT entries from a data file and storing them in data structures, and returning a reduced spatial grid based on a collection of ICARTT entries. Although the GMI-IPS is compatible with GMI model data, it can be adapted with reasonable effort for any simulation that creates Hierarchical Data Format (HDF) files. The same can be said of its adaptability to ICARTT files outside of the context of the ATom mission. The GMI-IPS contains just under 30,000 lines of code, eight classes, and a dozen drivers and utility programs. It is maintained with GIT source code management and has been used to deliver processed GMI model data for the ATom campaigns that have taken place to date.

  20. "Just not all ice users do that": investigating perceptions and potential harms of Australia's Ice Destroys Lives campaign in two studies.

    Science.gov (United States)

    Douglass, Caitlin H; Early, Elizabeth C; Wright, Cassandra J C; Palmer, Anna; Higgs, Peter; Quinn, Brendan; Dietze, Paul M; Lim, Megan S C

    2017-07-14

    In 2015, the Australian government launched the media campaign Ice Destroys Lives targeting crystal methamphetamine use. Previous research indicates mass media campaigns may have harmful effects for people engaged in drug use. This study investigated perceptions and harms of Ice Destroys Lives among adults with a history of injecting drugs and young people. This analysis includes data from two studies: an online questionnaire with young people and in-depth interviews with adults who use crystal methamphetamine. Young people from Victoria, Australia, were recruited through Facebook. We collected data on drug use, campaign recognition and behaviours. Participants who recognised the campaign indicated whether they agreed with five statements related to Ice Destroys Lives. We compared campaign perceptions between young people who reported ever using crystal methamphetamine and those who did not. Adults who use crystal methamphetamine were sampled from the Melbourne injecting drug user cohort study. We asked participants if they recognised the campaign and whether it represented their experiences. One thousand twenty-nine young people completed the questionnaire; 71% were female, 4% had used crystal methamphetamine and 69% recognised Ice Destroys Lives. Three quarters agreed the campaign made them not want to use ice. Ever using crystal methamphetamine was associated with disagreeing with three statements including this campaign makes you not want to use ice (adjusted odds ratio (AOR) = 4.3, confidence interval (CI) = 1.8-10.0), this campaign accurately portrays the risks of ice use (AOR = 3.2, CI = 1.4-7.6) and this campaign makes you think that people who use ice are dangerous (AOR = 6.6, CI = 2.2-19.8). We interviewed 14 people who used crystal methamphetamine; most were male, aged 29-39 years, and most recognised the campaign. Participants believed Ice Destroys Lives misrepresented their experiences and exaggerated "the nasty side" of drug

  1. Recall of "The Real Cost" Anti-Smoking Campaign Is Specifically Associated With Endorsement of Campaign-Targeted Beliefs.

    Science.gov (United States)

    Kranzler, Elissa C; Gibson, Laura A; Hornik, Robert C

    2017-10-01

    Though previous research suggests the FDA's "The Real Cost" anti-smoking campaign has reduced smoking initiation, the theorized pathway of effects (through targeted beliefs) has not been evaluated. This study assesses the relationship between recall of campaign television advertisements and ad-specific anti-smoking beliefs. Respondents in a nationally representative survey of nonsmoking youths age 13-17 (n = 4,831) reported exposure to four The Real Cost advertisements and a fake ad, smoking-relevant beliefs, and nonsmoking intentions. Analyses separately predicted each targeted belief from specific ad recall, adjusting for potential confounders and survey weights. Parallel analyses with non-targeted beliefs showed smaller effects, strengthening claims of campaign effects. Recall of four campaign ads (but not the fake ad) significantly predicted endorsement of the ad-targeted belief (Mean β = .13). Two-sided sign tests indicated stronger ad recall associations with the targeted belief relative to the non-targeted belief (p < .05). Logistic regression analyses indicated that respondents who endorsed campaign-targeted beliefs were more likely to have no intention to smoke (p < .01). This study is the first to demonstrate a relationship between recall of ads from The Real Cost campaign and the theorized pathway of effects (through targeted beliefs). These analyses also provide a methodological template for showing campaign effects despite limitations of available data.

  2. Analytic Methods for Tactical Air Warfare. Air Campaign and High-Energy Laser Propagation Analyses

    National Research Council Canada - National Science Library

    Lee, David

    2004-01-01

    .... The report describes a probabilistic model of campaigns for air superiority between two opponents, an analysis of force concentration in deterministic Lanchester campaigns, and an analysis of high...

  3. Prolegomena for an anti-dictatorship campaign.

    Science.gov (United States)

    Kulenović, M

    1995-01-01

    This work represents a derivative of a greater study in which adequate values should be given to the psychological component of dictatorship and tyranny within the framework of certain social conditions, economic possibilities of societies, and political events that begin and end all political differences and chaos. Society, economy, and politics are simultaneously the feeding places and hunting ground where ambitious individuals and suggestible masses meet. This "fortunate meeting" leads to dictatorship, which wouldn't be possible without these two psychological components. In our life we have become aware of the irresistible fascination between the masses and a future dictator who uses the masses for the encouragement of his own defenses embodied in narcissism, hatred, and personal will. However, we shouldn't forget that the dictator's characteristics and aspirations represent mostly the fragments of a frustrated childhood and extreme personal outrage and weakness. The author is not on safe ground while tracing the most convincing historical background to confirm his thesis about the appearance of the dictator and dictatorship, however neither can he find a firm stand for its prevention on these phenomena. On the contrary, these shoudn't be any delusions concerning our times and Middle-European conditions, because the appearance of a dictatorship is possible always and everywhere--just the colors are changed. Therefore, it is quite necessary to lead a permanent antidictatorship campaign. Why? Because dictatorship is always possible although it can appear in different forms and can be based on shrewd illusions. Group interests become the most obvious source of a dictatorial invasion. Today, nationalism, fed by the retardate religious remnants from the past, is on the offensive.(ABSTRACT TRUNCATED AT 250 WORDS)

  4. A global reference database of crowdsourced cropland data collected using the Geo-Wiki platform

    NARCIS (Netherlands)

    Laso Bayas, JC; Lesiv, M; Waldner, F; Schucknecht, A; Duerauer, M; See, L; Fritz, S.; Fraisl, D; Moorthy, I; McCallum, I.; Perger, C; Danylo, O; Defourny, P; Gallego, J; Gilliams, S; Akhtar, I.H.; Baishya, S. J.; Baruah, M; Bungnamei, K; Campos, A; Changkakati, T; Cipriani, A; Das, Krishna; Das, Keemee; Das, I; Davis, K.F.; Hazarika, P; Johnson, B.A.; Malek, Ziga; Molinari, M.E.; Panging, K; Pawe, C.K.; Pérez-Hoyos, A; Sahariah, P.K.; Sahariah, D; Saikia, A; Saikia, M; Schlesinger, Peter; Seidacaru, E; Singha, K; Wilson, John W

    2017-01-01

    A global reference data set on cropland was collected through a crowdsourcing campaign using the Geo-Wiki crowdsourcing tool. The campaign lasted three weeks, with over 80 participants from around the world reviewing almost 36,000 sample units, focussing on cropland identification. For quality

  5. Poolside fuel assembly inspection campaigns performed at Kernkraftwerk Leibstadt during summer 1997

    International Nuclear Information System (INIS)

    Zwicky, H.U.; Wiktor, C.G.; Schrire, D.

    1998-01-01

    In order to minimise fuel cycle costs, fuel assembly discharge burnup and average U-235 enrichment were increasing over past years in the Kernkraftwerk Leibstadt (KKL) plant. In parallel, high burnup verification programs were defined in collaboration with fuel suppliers. The aim of these programs is to demonstrate safe and reliable fuel performance up to the designed burnup limit and to identify any problems in due time. This is not only achieved by detailed poolside inspections of lead test assemblies, but also by hot cell post-irradiation examination of selected rods. In the frame of a hot cell examination campaign, enhanced localised corrosion in the vicinity of spacers on SVEA-96 fuel rods was identified in May 1997 as a potential problem. The average rod burnup of the investigated rods was around 50 MWd/kgU after 5 one year cycles of operation. As fuel operation up to six cycles is foreseen in KKLs fuel management plants, the risk of fuel failures caused by enhanced localised corrosion could not be excluded. An action plan was therefore developed in order to identify the root cause. Part of the action plan were two poolside inspection campaigns: 1. Visual inspection of 38 assemblies unloaded during refuelling outage 1996 after 5 cycles in operation. This campaign was performed in June 1997. It gave a broader data base to develop a concept for fuel management for the upcoming refuelling outage scheduled in August 1997. 2. Visual inspection, oxide layer thickness measurements, crud sampling and rod diameter measurements on 29 assemblies with different operation histories. This campaign was performed during the outage. A large portion of the inspected bundles was re-inserted for continued operation. The collected data confirmed that assumptions made for reload licensing and safety analyses were conservative. The inspection campaigns performed at KKL during summer 1997 by ABB Atom demonstrated that it is possible to address unexpected problems in a short time

  6. Mevlana’nın Menkıbeleri Üzerine Folklorik Bir İnceleme A Folkloric Analysis on the Legends of Mevlana

    Directory of Open Access Journals (Sweden)

    Gülay KARAMAN

    2012-09-01

    Full Text Available behavior to be proud of. Its plural form menakıb for the first time in this meaning, is used in the corpus of hadith which had been written and compiled by IXth century to describe the virtues of prophet Muhammed and his companians. Furthermore, writings consist of the biography of historical personages, the description of works of worthies and even some of the holy cities are also called menakıb. While at the begining menakıbnames were created in order to describe high moral values of both the prophet Muhammed and his companians in later periods, the lives of some important men of sufism and religious orders were also added to this account. The first known example of Türkish menakıbname literature is Tezkire-i Satuk Buğra Han which is from Karahanlı period. Turkish menakıbname literature that begun with Tezkire-i Satuk Buğra Han, also continued to spread quickly among the Muslim Turks came to Anatolia and settled by migrations. Since the author is a member of his own society naturally his work will be a mirror to social, cultural, economical, political life of its century. For this reason, menakıbnames which tell the extraordinary life stories of saints are very important sources of information especially for history, culture, folklore and literature. After careful studies on the legends it can be possible to reach very rich source of information. In Türkiye, Fuad Köprülü is the first name with his work called as Türk Edebiyatında İlk Mutasavvıflar who pointed out using menakıbnames in scientific studies. In this study we want to call attention to Menâkıbu’l-Ârifîn which tells the legends of Mevlana and the other Mevlevi saints. Menâkıbu’l-Ârifîn is written by Mevlevi Ahmed Eflâkî in 14th century after the request of his sheik Ulu Arif Çelebi in Persian. This menakıbname has a certain place in Turkish history and culture since it gives first-hand information about Mevlana and the other Mevlevi saints. In this

  7. "Let's Move" campaign: applying the extended parallel process model.

    Science.gov (United States)

    Batchelder, Alicia; Matusitz, Jonathan

    2014-01-01

    This article examines Michelle Obama's health campaign, "Let's Move," through the lens of the extended parallel process model (EPPM). "Let's Move" aims to reduce the childhood obesity epidemic in the United States. Developed by Kim Witte, EPPM rests on the premise that people's attitudes can be changed when fear is exploited as a factor of persuasion. Fear appeals work best (a) when a person feels a concern about the issue or situation, and (b) when he or she believes to have the capability of dealing with that issue or situation. Overall, the analysis found that "Let's Move" is based on past health campaigns that have been successful. An important element of the campaign is the use of fear appeals (as it is postulated by EPPM). For example, part of the campaign's strategies is to explain the severity of the diseases associated with obesity. By looking at the steps of EPPM, readers can also understand the strengths and weaknesses of "Let's Move."

  8. Zambia Communications Support for Health Safe Love Campaign Outcome Evaluation

    Data.gov (United States)

    US Agency for International Development — The Safe Love campaign was a three-year comprehensive HIV prevention behavior change and communication (BCC) initiative implemented between June 2011 and June 2014....

  9. An evaluation of the 2012 measles mass vaccination campaign in ...

    African Journals Online (AJOL)

    abp

    2014-01-08

    Jan 8, 2014 ... 1Ministry of Health and Public Hygiene, Guinea, 2WHO country office, Guinea, 3Ministry of Public health ... Abstract. Introduction: To estimate the post-campaign level of measles vaccination coverage in Guinea. ..... CONAKRY.

  10. Schwarzkopf's Gulf War Campaign: Revolutionary Future Strategy or Historic Anomaly?

    National Research Council Canada - National Science Library

    New, Larry

    1996-01-01

    .... and tactical levels General Schwarzkopf. the Commander in Chief of Central Command who led the Gulf War campaign significantly changed his standing operations plan to achieve the results he did, During the crisis planning, Schwarzkopf asked...

  11. GPM GROUND VALIDATION CAMPAIGN REPORTS IFLOODS V1

    Data.gov (United States)

    National Aeronautics and Space Administration — The GPM Ground Validation Campaign Reports IFloodS dataset consists of various reports filed by the scientists during the GPM Ground Validation Iowa Flood Studies...

  12. Image Gently: A campaign to promote radiation protection for ...

    African Journals Online (AJOL)

    2015-12-14

    Dec 14, 2015 ... developing education materials that support the protection of children worldwide from unnecessary radiation ... Emory University School of. Medicine .... materials for the Image Gently campaign are provided free of charge (cf.

  13. Simple, Yet Powerful English of MoveOns's Campaigns

    Directory of Open Access Journals (Sweden)

    Aris Munandar

    2012-08-01

    Full Text Available Getting messages across to a large audience of diverse backgrounds is a challenge. MoveOn.org is successful in responding to the challenge when writing its campaigns in a language intelligible to all members. This research studies the characteristics of English used in MoveOn’s campaigns during the periods of January 25, to March 30, 2011. It reveals that the campaigns choose ordinary words (neither politically charged nor hyperbolic to maintain neutrality and situation-problem-solution pattern for its rhetorical structure in order to convey an easy-to-follow argument. The research concludes that MoveOn designs its campaigns to produce persuasive effects that are more rational based than emotional-based.

  14. SWOT Analysis of Total Sanitation Campaign in Yavatmal District of Maharashtra.

    Science.gov (United States)

    Pardeshi, Geeta; Shirke, Avinash; Jagtap, Minal

    2008-10-01

    To study the strengths, weaknesses, opportunities, and threats of the Total Sanitation Campaign (TSC) in the Yavatmal district of Maharashtra. Data was collected in December 2006 through interviews with stakeholders, house-to-house surveys, focus group discussions, and transect walks. Information in each category was finalized in a meeting after brainstorming and discussion with the TSC cell members. The strengths of the campaign were innovations in Information Education and Communication, motivation through incentives, competitive spirit, active participation and partnerships, involvement of women, and universal coverage. The main weaknesses of the program were the absence of Rural Sanitary Marts/Production Centers, poor maintenance of Women Sanitary Complexes, lack of facilities for monitoring/ follow-up and a temporary focus of the campaign approach. There is an opportunity to tap additional resources, learn from other experiences, and institute back-up agencies to support and guide the community in the post-TSC phase. A change in administration and local leadership and loss of priority and interest needed to sustain the momentum while scaling up the interventions are possible threats for the program.

  15. Organ Donation in Brazil: Analysis of Governmental Campaigns Under the Perspective of Social Marketing

    Directory of Open Access Journals (Sweden)

    Leonardo Benedito Oliveira Rezende

    2015-09-01

    Full Text Available The Focus on Social Marketing: An analysis of the governmental campaigns about donation of organs in Brazil. Currently in Brazil the demand of organ donation is higher than the offer of them. Although the relevant legislation, which is identified in the country is a high demand of people waiting for a compatible organ donor and , on the other hand, a low supply of possible potential donors. Before this situation, the following research has as an objective to analyze the perspective of donors and potential organ donors in the state of Minas Gerais, Brazil concerning social marketing strategies used by the government. To do so, a research in quantitative and qualitative approach was done. The data in the quantitative part was collected directly through a survey done with 412 individuals and for the qualitative part, 23 semi-structured interviews with people directly involved in the process of organ donation were held. The results indicate that one of the main factors which interfere negatively in the intention of donating organs is related to safety matters. It emphasizes, still, a low perception concerning the efficiency of social marketing campaigns towards organ donation. Yet, according to the interviewees , such campaigns should merge calls negative and positive in order to provide individuals in addition to the emotional awareness , emotional or cognitive imbalances.

  16. SWOT analysis of total sanitation campaign in Yavatmal district of Maharashtra

    Directory of Open Access Journals (Sweden)

    Pardeshi Geeta

    2008-01-01

    Full Text Available Aims: To study the strengths, weaknesses, opportunities, and threats of the Total Sanitation Campaign (TSC in the Yavatmal district of Maharashtra. Methodology: Data was collected in December 2006 through interviews with stakeholders, house-to-house surveys, focus group discussions, and transect walks. Information in each category was finalized in a meeting after brainstorming and discussion with the TSC cell members. Results: The strengths of the campaign were innovations in Information Education and Communication, motivation through incentives, competitive spirit, active participation and partnerships, involvement of women, and universal coverage. The main weaknesses of the program were the absence of Rural Sanitary Marts/Production Centers, poor maintenance of Women Sanitary Complexes, lack of facilities for monitoring/ follow-up and a temporary focus of the campaign approach. There is an opportunity to tap additional resources, learn from other experiences, and institute back-up agencies to support and guide the community in the post-TSC phase. A change in administration and local leadership and loss of priority and interest needed to sustain the momentum while scaling up the interventions are possible threats for the program.

  17. Psychosocial effects of perceived emotional synchrony in collective gatherings.

    Science.gov (United States)

    Páez, Dario; Rimé, Bernard; Basabe, Nekane; Wlodarczyk, Anna; Zumeta, Larraitz

    2015-05-01

    In a classic theory, Durkheim (1912) predicted that because of the social sharing of emotion they generate, collective gatherings bring participants to a stage of collective effervescence in which they experience a sense of union with others and a feeling of empowerment accompanied by positive affect. This would lead them to leave the collective situation with a renewed sense of confidence in life and in social institutions. A century after Durkheim's predictions of these effects, though, they remained untested as a whole. This article reports 4 studies, 2 correlational, 1 semilongitudinal, and 1 experimental, assessing the positive effects of participation in either positively valenced (folkloric marches) or negatively valenced (protest demonstrations) collective gatherings. Results confirmed that collective gatherings consistently strengthened collective identity, identity fusion, and social integration, as well as enhancing personal and collective self-esteem and efficacy, positive affect, and positive social beliefs among participants. In line with a central tenet of the theory, emotional communion, or perceived emotional synchrony with others mediated these effects. Higher perceived emotional synchrony was associated with stronger emotional reactions, stronger social support, and higher endorsement of social beliefs and values. Participation in symbolic collective gatherings also particularly reinforced identity fusion when perceived emotional synchrony was high. The respective contributions of perceived emotional synchrony and flow, or optimal experience, were also assessed. Whereas perceived emotional synchrony emerged as strongly related to the various social outcomes, flow was observed to be related first to collective efficacy and self-esteem, and thus, to encompass mainly empowerment effects. (c) 2015 APA, all rights reserved).

  18. Collective Improvisation

    Directory of Open Access Journals (Sweden)

    Clare M. Cooper

    2016-08-01

    Full Text Available Collective improvisation as a creative practice is intensely social, trusting, unpopular, anti-hierarchical and, for these reasons, political. Cooper describes the risks and rich rewards of improvising with fellow artists and identifies the parallels between improvising ensembles of musicians in Australia with the collectively painted protest banners of the Taring Padi Collective in Indonesia after a brief visit to Jogjakarta.

  19. 78 FR 5780 - Agency Information Collection Activities: Proposed Collection, Comment Request: Generic Clearance...

    Science.gov (United States)

    2013-01-28

    ... developing an outreach and communications campaign designed to change consumer behavior. Since these systems... comment on a proposed collection of certain information by the Commission's Office of Consumer Outreach... Reform and Consumer Protection Act, Public Law 111-2-3 (``Dodd-Frank Act''), found in Section 748 of the...

  20. Crowdfunding Campaigns Help Researchers Launch Projects and Generate Outreach.

    Science.gov (United States)

    Dahlhausen, Katherine; Krebs, Bethany L; Watters, Jason V; Ganz, Holly H

    2016-03-01

    Organizers of participatory research (citizen science) projects can generate funds and outreach through crowdfunding. Here we provide insights from three successful science crowdfunding campaigns recently completed on Indiegogo, Experiment, and Kickstarter. Choosing a crowdfunding platform that fits the project is just the beginning; a successful campaign reflects its content, management, and marketing, and some researchers may need to acquire new skills. In addition, the growing trend of crowdfunding for science reinforces the importance of academic engagement with social media.

  1. Crowdfunding Campaigns Help Researchers Launch Projects and Generate Outreach

    Directory of Open Access Journals (Sweden)

    Katherine Dahlhausen

    2015-11-01

    Full Text Available Organizers of participatory research (citizen science projects can generate funds and outreach through crowdfunding. Here we provide insights from three successful science crowdfunding campaigns recently completed on Indiegogo, Experiment, and Kickstarter. Choosing a crowdfunding platform that fits the project is just the beginning; a successful campaign reflects its content, management, and marketing, and some researchers may need to acquire new skills. In addition, the growing trend of crowdfunding for science reinforces the importance of academic engagement with social media.

  2. Ten years campaign of Economical Heating: Successfull and educative

    International Nuclear Information System (INIS)

    Van den Brink, L.J.

    1992-01-01

    A review is given of the origin, the evolution and the results of the title campaign held by the natural gas and energy distribution companies in the Netherlands during the last ten years. The campaign is discussed against the background of the unique position of natural gas in the Netherlands within the context of the environmental protection activities of the energy distribution companies. 1 fig., 5 ills., 9 tabs

  3. Impact of the Swedish National Stroke Campaign on stroke awareness.

    Science.gov (United States)

    Nordanstig, A; Asplund, K; Norrving, B; Wahlgren, N; Wester, P; Rosengren, L

    2017-10-01

    Time delay from stroke onset to arrival in hospital is an important obstacle to widespread reperfusion therapy. To increase knowledge about stroke, and potentially decrease this delay, a 27-month national public information campaign was carried out in Sweden. To assess the effects of a national stroke campaign in Sweden. The variables used to measure campaign effects were knowledge of the AKUT test [a Swedish equivalent of the FAST (Face-Arm-Speech-Time)] test and intent to call 112 (emergency telephone number) . Telephone interviews were carried out with 1500 randomly selected people in Sweden at eight points in time: before, three times during, immediately after, and nine, 13 and 21 months after the campaign. Before the campaign, 4% could recall the meaning of some or all keywords in the AKUT test, compared with 23% during and directly after the campaign, and 14% 21 months later. Corresponding figures were 15%, 51%, and 50% for those remembering the term AKUT and 65%, 76%, and 73% for intent to call 112 when observing or experiencing stroke symptoms. During the course of the campaign, improvement of stroke knowledge was similar among men and women, but the absolute level of knowledge for both items was higher for women at all time points. The nationwide campaign substantially increased knowledge about the AKUT test and intention to call 112 when experiencing or observing stroke symptoms, but knowledge declined post-intervention. Repeated public information therefore appears essential to sustain knowledge gains. © 2017 John Wiley & Sons A/S. Published by John Wiley & Sons Ltd.

  4. Campaigning on the Internet: 2008 Presidential General Election Candidate Webpage

    OpenAIRE

    William L. Benoit; Mark Glant; Leslie Rill

    2016-01-01

    The Internet is becoming an increasingly important component of political campaigns. This study employed content analysis to apply Functional Theory and Issue Ownership Theory to Obama’s and McCain’s presidential candidate webpages in the 2008 campaign. Acclaims (92%) were more common than attacks (98%); defenses did not occur in this sample. Policy (82%) was addressed more than character (18%). When discussing policy, these candidates addressed future plans most frequently, followed by gener...

  5. Corporate campaign contributions and abnormal stock returns after presidential elections

    OpenAIRE

    Juergen Huber; Michael Kirchler

    2008-01-01

    In the U.S. campaign contributions by companies play a major role in financing election campaigns. We analyze contributions by companies before an election and stock market performance after the election for the presidential elections from 1992 until 2004. We find that (i) the percentage of contributions given to the winner in a presidential election and (ii) the total contribution (divided by market capitalization) have a significant positive impact on a company's stock market performance af...

  6. Negative Campaigning and the Logic of Retaliation in Multiparty Competition

    OpenAIRE

    Dolezal, Martin; Ennser-Jedenastik, Laurenz; M?ller, Wolfgang C.

    2016-01-01

    The extant literature has demonstrated that the logic of retaliation is a core feature of negative campaigning. Attacks by one side induce counterattacks by the other. Yet most research on the interactive nature of negative campaigning is limited to two-party competition and provides little theoretical justification for why political actors should respond to attacks with counterattacks. The present paper addresses these research gaps. We argue that the negativity bias in human information pro...

  7. Purex process operation and performance, 1970 Thoria Campaign

    International Nuclear Information System (INIS)

    Jackson, R.R.; Walser, R.L.

    1977-03-01

    The Hanford Purex Plant fulfilled a 1970 commitment to the Atomic Energy Commission to produce 360 kilograms of high purity 233 U as uranyl nitrate solution. Overall plant performance during both 1970 and 1966 confirmed the suitability of Purex for processing thorium on a campaign basis. The 1970 processing campaign, including flushing operations, is discussed with particular emphasis on problem areas. Background information on the process and equipment used is also presented. The organizations and their designations described are those existing in 1970

  8. [Comics for traffic education: evaluation of a traffic safety campaign].

    Science.gov (United States)

    Bonfadelli, H

    1989-01-01

    Traffic safety campaigns often are ineffective to change driving behavior because they don't reach the target group or are recognized only by people who are already interested or concerned. The evaluation of a traffic safety campaign called "Leo Lässig", addressed to young new drivers, shows that recognition and acceptance by the target group were stimulated by the age-conform means of comic-strips.

  9. Bureau of Military Intelligence in the Chancellorsville Campaign

    Science.gov (United States)

    2017-06-09

    Printing Office, 2014. ———. Field Manual (FM) 34-130. Intelligence Preparation of the Battlefield. Washington, DC: Government Printing Office. Accessed...THE BUREAU OF MILITARY INTELLIGENCE IN THE CHANCELLORSVILLE CAMPAIGN A thesis presented to the Faculty of the U.S. Army...AUG 2016 – JUN 2017 4. TITLE AND SUBTITLE The Bureau of Military Intelligence in the Chancellorsville Campaign 5a. CONTRACT NUMBER 5b. GRANT

  10. A theoretical perspective on road safety communication campaigns.

    Science.gov (United States)

    Elvik, Rune

    2016-12-01

    This paper proposes a theoretical perspective on road safety communication campaigns, which may help in identifying the conditions under which such campaigns can be effective. The paper proposes that, from a theoretical point of view, it is reasonable to assume that road user behaviour is, by and large, subjectively rational. This means that road users are assumed to behave the way they think is best. If this assumption is accepted, the best theoretical prediction is that road safety campaigns consisting of persuasive messages only will have no effect on road user behaviour and accordingly no effect on accidents. This theoretical prediction is not supported by meta-analyses of studies that have evaluated the effects of road safety communication campaigns. These analyses conclude that, on the average, such campaigns are associated with an accident reduction. The paper discusses whether this finding can be explained theoretically. The discussion relies on the distinction made by many modern theorists between bounded and perfect rationality. Road user behaviour is characterised by bounded rationality. Hence, if road users can gain insight into the bounds of their rationality, so that they see advantages to themselves of changing behaviour, they are likely to do so. It is, however, largely unknown whether such a mechanism explains why some road safety communication campaigns have been found to be more effective than others. Copyright © 2015 Elsevier Ltd. All rights reserved.

  11. A marketing campaign to promote screening for oral cancer.

    Science.gov (United States)

    Ismail, Amid I; Jedele, Jenefer M; Lim, Sungwoo; Tellez, Marisol

    2012-09-01

    Organizers of the Detroit Oral Cancer Prevention Project at the University of Michigan, Ann Arbor, launched a multifaceted media campaign targeted toward a high-risk population to raise awareness about oral cancer, educate the public regarding the importance of early detection and increase screening rates. The authors present data about the effectiveness of the campaign with regard to the screening behaviors of medical and dental providers. Before the start of the campaign and during each of the three years of the campaign, the authors mailed surveys to random samples of physicians and dentists practicing in targeted and non-targeted areas. More dentists than physicians reported screening patients routinely, and dentists reported that they referred more patients for biopsy or further evaluation compared with physicians. A larger proportion of dentists and physicians in the targeted area than in the nontargeted area reported that their patients had seen or heard the advertisements. A larger proportion of dentists in the targeted area than in the nontargeted area reported an increase in patients' questions and requests for screening, even after the authors accounted for demographic characteristics (adjusted odds ratio = 2.47). The survey findings show that the media campaign was effective in influencing providers' screening for signs and symptoms of oral cancer. An increase in patients' requests for screening as a result of the implementation of mass media campaigns may promote oral cancer screening and improve patients' chances of survival.

  12. Transmissibility of the Campaign for Colorectal Cancer Awareness in Korea Among Twitter Users.

    Science.gov (United States)

    Lee, Keun Chul; Oh, Heung-Kwon; Park, Gibeom; Park, SoHyun; Suh, Bongwon; Bae, Woo Kyung; Kim, Jin Won; Yoon, Hyuk; Kim, Myung Jo; Kang, Sung-Il; Son, Il Tae; Kim, Duck-Woo; Kang, Sung-Bum

    2016-10-01

    The Korean Society of Coloproctology holds its annual colorectal awareness month every September. This study analyzed the users and the contents of Korean tweets regarding colorectal cancer and estimated the transmissibility of the awareness campaign among Twitter users. Prospective data collection was employed to accumulate Korean tweets containing the keywords "colorectal cancer," "colorectal cancer awareness campaign," "gold ribbon," and/or "love handle," from August 1 to September 30, 2014. Twitter users and contents were analyzed, and the credibility of information-sharing tweets throughout the study period was evaluated. In total, 10,387 tweets shared by 1,452 unique users were analyzed. As for users, 57.8% were individuals whereas 5.8% were organizations/communities; spambots accounted for a considerable percentage (36.4%). As for content, most tweets were spam (n = 8,736, 84.1%), repetitively advertising unverified commercial folk remedies, followed by tweets that shared information (n = 1,304, 12.6%) and non-information (n = 347, 3.3%). In the credibility assessment, only 80.6% of the information-sharing tweets were medically correct. After spam tweets had been excluded, a significant increase was seen in the percentage of information-sharing tweets (77.1% to 81.1%, P = 0.045) during the awareness campaign month. Most Korean tweets regarding colorectal cancer during the study months were commercial spam tweets; informative public tweets accounted for an extremely small percentage. The transmissibility of the awareness campaign among Twitter users was questionable at best. To expand the reach of credible medical information on colorectal cancer, public health institutions and organizations must pay greater attention to social media.

  13. Transmissibility of the Campaign for Colorectal Cancer Awareness in Korea Among Twitter Users

    Science.gov (United States)

    Lee, Keun Chul; Park, Gibeom; Park, SoHyun; Bae, Woo Kyung; Kim, Jin Won; Yoon, Hyuk; Kim, Myung Jo; Kang, Sung-Il; Son, Il Tae; Kim, Duck-Woo; Kang, Sung-Bum

    2016-01-01

    Purpose The Korean Society of Coloproctology holds its annual colorectal awareness month every September. This study analyzed the users and the contents of Korean tweets regarding colorectal cancer and estimated the transmissibility of the awareness campaign among Twitter users. Methods Prospective data collection was employed to accumulate Korean tweets containing the keywords "colorectal cancer," "colorectal cancer awareness campaign," "gold ribbon," and/or "love handle," from August 1 to September 30, 2014. Twitter users and contents were analyzed, and the credibility of information-sharing tweets throughout the study period was evaluated. Results In total, 10,387 tweets shared by 1,452 unique users were analyzed. As for users, 57.8% were individuals whereas 5.8% were organizations/communities; spambots accounted for a considerable percentage (36.4%). As for content, most tweets were spam (n = 8,736, 84.1%), repetitively advertising unverified commercial folk remedies, followed by tweets that shared information (n = 1,304, 12.6%) and non-information (n = 347, 3.3%). In the credibility assessment, only 80.6% of the information-sharing tweets were medically correct. After spam tweets had been excluded, a significant increase was seen in the percentage of information-sharing tweets (77.1% to 81.1%, P = 0.045) during the awareness campaign month. Conclusion Most Korean tweets regarding colorectal cancer during the study months were commercial spam tweets; informative public tweets accounted for an extremely small percentage. The transmissibility of the awareness campaign among Twitter users was questionable at best. To expand the reach of credible medical information on colorectal cancer, public health institutions and organizations must pay greater attention to social media. PMID:27847789

  14. Young people's comparative recognition and recall of an Australian Government Sexual Health Campaign.

    Science.gov (United States)

    Lim, Megan S C; Gold, Judy; Bowring, Anna L; Pedrana, Alisa E; Hellard, Margaret E

    2015-05-01

    In 2009, the Australian Government's National Sexually Transmitted Infection Prevention Program launched a multi-million dollar sexual health campaign targeting young people. We assessed campaign recognition among a community sample of young people. Individuals aged 16-29 years self-completed a questionnaire at a music festival. Participants were asked whether they recognised the campaign image and attempted to match the correct campaign message. Recognition of two concurrent campaigns, GlaxoSmithKline's The Facts genital herpes campaign (targeting young women) and the Drama Downunder campaign (targeting gay men) were assessed simultaneously. Among 471 participants, just 29% recognised the National Sexually Transmitted Infection Prevention Program campaign. This compared to 52% recognising The Facts and 27% recognising Drama Downunder. Of 134 who recognised the National Sexually Transmitted Infection Prevention Program campaign, 27% correctly recalled the campaign messages compared to 61% of those recognising the Facts campaign, and 25% of those recognising the Drama Downunder campaign. There was no difference in National Sexually Transmitted Infection Prevention Program campaign recognition by gender or age. Campaign recognition and message recall of the National Sexually Transmitted Infection Prevention Program campaign was comparatively low. Future mass media sexual health campaigns targeting young people can aim for higher recognition and recall rates than that achieved by the National Sexually Transmitted Infection Prevention Program campaign. Alternative distribution channels and message styles should be considered to increase these rates. © The Author(s) 2014 Reprints and permissions: sagepub.co.uk/journalsPermissions.nav.

  15. Partnering Students, Scientists, and the Local Community in a Regionally-focused Field Campaign

    Science.gov (United States)

    McLaughlin, J. W.; Lemone, M. A.; Seavey, M. M.; Washburne, J. C.

    2006-05-01

    The GLOBE Program (www.globe.gov) involves students and scientists in a worldwide environmental data collection effort. The GLOBE ONE field campaign (www.globe.gov/globeone) represents a model for a focused implementation of GLOBE via a geographically-specific project. The campaign, which occurred in Black Hawk County, Iowa from February 2004 to February 2006, was developed by GLOBE Principal Investigators (PIs), the GLOBE Program Office, and GLOBE Iowa. The central scientific objective was to compare quantitatively the environmental effects of various soil tillage techniques. In addition, student research projects were supported that spanned a variety of Earth science topics. The campaign established a partnership between students and scientists to collect a structured, multidisciplinary data set and also increase GLOBE visibility. The fact that GLOBE ONE occurred in a focused geographic area made it necessary to form a network for local support. This started with choosing an active GLOBE partner, namely the Iowa Academy of Science, who had the ability to oversee the local implementation of such a project. Once this partner was chosen, additional local groups needed to be recruited to support the project. The local network included K-12 schools, the County Conservation Board, the University of Northern Iowa, Hawkeye Community College, and community volunteers. This network collected data via automated instrumentation, first-hand observations, and through special events organized with a focus on a specific measurement. The first major step in supporting student research was a teacher training workshop held in March of 2006 that helped to provide tools for, and increase comfort levels with, promoting scientific inquiry in the classroom. Student-scientists interactions were promoted via scientist visits, video conferences, letters, and email exchanges. The culminating event was a Student Research Symposium held in February 2006 which gave students and scientists a

  16. Advanced Fuels Campaign FY 2014 Accomplishments Report

    Energy Technology Data Exchange (ETDEWEB)

    Braase, Lori [Idaho National Lab. (INL), Idaho Falls, ID (United States). INL Systems Analyses; May, W. Edgar [Idaho National Lab. (INL), Idaho Falls, ID (United States). INL Systems Analyses

    2014-10-01

    The mission of the Advanced Fuels Campaign (AFC) is to perform Research, Development, and Demonstration (RD&D) activities for advanced fuel forms (including cladding) to enhance the performance and safety of the nation’s current and future reactors; enhance proliferation resistance of nuclear fuel; effectively utilize nuclear energy resources; and address the longer-term waste management challenges. This includes development of a state-of-the art Research and Development (R&D) infrastructure to support the use of a “goal-oriented science-based approach.” In support of the Fuel Cycle Research and Development (FCRD) program, AFC is responsible for developing advanced fuels technologies to support the various fuel cycle options defined in the Department of Energy (DOE) Nuclear Energy Research and Development Roadmap, Report to Congress, April 2010. AFC uses a “goal-oriented, science-based approach” aimed at a fundamental understanding of fuel and cladding fabrication methods and performance under irradiation, enabling the pursuit of multiple fuel forms for future fuel cycle options. This approach includes fundamental experiments, theory, and advanced modeling and simulation. The modeling and simulation activities for fuel performance are carried out under the Nuclear Energy Advanced Modeling and Simulation (NEAMS) program, which is closely coordinated with AFC. In this report, the word “fuel” is used generically to include fuels, targets, and their associated cladding materials. R&D of light water reactor (LWR) fuels with enhanced accident tolerance is also conducted by AFC. These fuel systems are designed to achieve significantly higher fuel and plant performance to allow operation to significantly higher burnup, and to provide enhanced safety during design basis and beyond design basis accident conditions. The overarching goal is to develop advanced nuclear fuels and materials that are robust, have high performance capability, and are more tolerant to

  17. Digital Agenda-Setting:Measuring mainstream and social media influence during the UK 2015 election campaign

    OpenAIRE

    Moore, Martin John Edwards; Ramsay, Gordon Neil

    2016-01-01

    This paper examines the setting up and managing of ‘Election Unspun’, an experimental news content analysis project, and its main findings. In the end, the project collected every tweet from more than 3,000 political actors and influencers, analysed the national newspapers’ coverage and websites of ITV News, Sky News and Channel 4 News and the UK versions of the Huffington Post and Buzzfeed Politics during the 2015 general election campaign in the UK. It concludes that, despite the plethora o...

  18. B Butterfly Campaign: A social marketing campaign to promote normal childbirth among first-time pregnant women.

    Science.gov (United States)

    Darsareh, Fatemeh; Aghamolaei, Teamur; Rajaei, Minoo; Madani, Abdoulhossain; Zare, Shahram

    2018-06-18

    The steep increase and inappropriateness of caesarean birth represent a healthcare problem in Iran. The purpose of study was to evaluate the effect of a campaign based on social marketing to promote normal childbirth. The study was designed as a prospective case control study. The social marketing campaign was implemented from March 2016 to January 2017. A demographic data questionnaire, obstetrical history questionnaire, maternal knowledge assessment questionnaire, and maternal health belief questionnaire comprised the instruments for this study. Only women planning a caesarean birth without any medical indications for the caesarean were enrolled in the study as a case. Those who met the same inclusion criteria and did not want to participate in the campaign were assigned to the control group. In total, 350 first-time pregnant women who composed the campaign group (n=194) and control group (n=156) completed the study. The mean baseline level of knowledge and Health Belief Model component score did not differ between the two groups at baseline. However, after the campaign, knowledge scores, perceived severity, perceived susceptibility, self-efficacy, and cues to action scores differed significantly between the campaign and control groups. The follow-up of all participants in both groups showed that 35.6% (n=69) of participants in the campaign group chose natural birth as their birth method, whereas only 13.5% (n=21) in the control group delivered their newborn vaginally. The B Butterfly social marketing campaign successfully targeted first-time pregnant women who chose to have unnecessary elective cesarean births. Copyright © 2018 Australian College of Midwives. Published by Elsevier Ltd. All rights reserved.

  19. A survey of online social networking used to support health awareness campaigns in the City of Johannesburg metropolitan municipality

    Directory of Open Access Journals (Sweden)

    Karin Eloff

    2014-08-01

    Full Text Available Background: The Department of Health (DoH at the City of Johannesburg metropolitan municipality in South Africa develops various health awareness campaigns aimed at creating awareness of general health risks within the Johannesburg area. According to staff members of the DoH, the resources utilised in the current campaigns fail to reach a sufficiently broad audience and the campaigns struggle to deliver the intended messages. Furthermore, the development and implementation of campaigns are time consuming and costly. Objectives: This research focused on how online social networking (OSN can support health awareness campaigns for the DoH in the Johannesburg region. OSN may be regarded as a tool that will assist the DoH to reach a wider audience, send health-related messages and provide a two-way communication channel. Method: The research used an exploratory research design with a purposive non-probability sample. A survey was used as the data collection instrument. Statistical analysis was performed on the data obtained from the surveys. Results: The results indicate that the DoH can benefit from the use of OSN in health promotion campaigns. The benefits include, but are not limited to, an increase in engagement with the target market, ease of use and reach within the specified audience. Conclusion: Although there are numerous advantages associated with the integration of OSN by the DoH, the DoH needs to develop training and development programmes for OSN to encourage its use by DoH staff members. The main aim of the programmes is to create internal OSN capabilities to support the OSN strategy.

  20. Linking Publications to Instruments, Field Campaigns, Sites and Working Groups: The ARM Experience

    Science.gov (United States)

    Troyan, D.; Cialella, A. T.; Gregory, L.; Lazar, K.; Liang, M.; Ma, L.; Tilp, A.; Wagener, R.

    2017-12-01

    For the past 25 years, the ARM Climate Research Facility - a US Department of Energy scientific user facility - has been collecting atmospheric data in different climatic regimes using both in situ and remote instrumentation. Configuration of the facility's components has been designed to improve the understanding and representation, in climate and earth system models, of clouds and aerosols. Placing a premium on long-term continuous data collection resulted in terabytes of data having been collected, stored, and made accessible to any interested person. All data is accessible via the ARM.gov website and the ARM Data Discovery Tool. A team of metadata professionals assign appropriate tags to help facilitate searching the databases for desired data. The knowledge organization tools and concepts are used to create connections between data, instruments, field campaigns, sites, and measurements are familiar to informatics professionals. Ontology, taxonomy, classification, and thesauri are among the customized concepts put into practice for ARM's purposes. In addition to the multitude of data available, there have been approximately 3,000 journal articles that utilize ARM data. These have been linked to specific ARM web pages. Searches of the complete ARM publication database can be done using a separate interface. This presentation describes how ARM data is linked to instruments, sites, field campaigns, and publications through the application of standard knowledge organization tools and concepts.