Global sugar market – the analysis of factors influencing supply and demand

Directory of Open Access Journals (Sweden)

Lenka Rumánková

2013-01-01

Full Text Available This article deals with an analysis of the world sugar market, and specifically focuses on the supply and demand of refined sugar and their main determinants. The article first identifies the main determinants of the world supply of and demand for sugar, and further, their effect on such variables is quantified. Further, the component correlations on the selected market are analyzed. This consists of the identification of the factors affecting the production of refined sugar, as one of the main elements of the supply of sugar, as well as an analysis of the world price of sugar, as one of the significant factors affecting the world sugar market. The said correlations are quantified with the utilization of regression analysis on the basis of time series of the individual variables within the years 1980–2010. On the basis of the conducted analysis, the main determinants of the sugar supply on the world market within the analyzed period, for which an effect has been established both from an economic viewpoint, as well as from a statistical viewpoint, can be considered to be sugar reserves, its price and the acreage of sugarcane. The main determinant of the demand for sugar is, according to the conducted analysis, the global GDP on a new value level, as well as converted to one inhabitant. Further, the analysis also established the effect of the price of sugar and its reserves on the world production of refined sugar, and, last but not least, also the long-term tendency in the development of the world price of sugar. The analysis has proven significant influence of refined sugar supply, reserves of refined sugar, its price and area of sugar cane on sugar supply. Then, the analysis detected GDP as the main determinant of the sugar demand and the long memory in sugar prices. Finally, the influence of delayed price, reserves and delayed reserves on production has been proven.

The influence of internal marketing on employee engagement

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Alenka Mekiš

2016-06-01

Full Text Available Research Question: To what extent the internal marketing dimensions influence employee engagement? Purpose: This study aims at investigating the relationship between internal marketing and employee engagement in the case of the Slovenian company. Method: Using empirical data based on a survey among employees in Slovenian company this paper utilized exploratory factor analysis and regression analysis to examine the effects of internal marketing dimensions on employee engagement. Results: The results showed that two dimensions positively and significantly influence the employee engagement, namely “empathy and attention in leadership” and “work quality and awards”. Organization: The results have significant managerial implications suggesting that organizations should put the focus on internal marketing in order to enhance employee engagement. The latter is considered as an important element in achieving business excellence. Society: It is argued that internal marketing affects the important entity of society, namely employees. In addition, it could be advocated that employee engagement ultimately improve employee well-being. Originality: Although prior studies have found the evidence that internal marketing positively influences employee engagement, this paper further elaborates the research phenomenon through the lenses of business excellence. Limitations/Future Research: One research opportunity is to examine the factors (i.e. antecedents that drive or hinder the internal marketing. Furthermore, the relationship between internal marketing and employee engagement could be mediated by several factors. Future studies should search for possible mediators and moderators (e.g. job satisfaction in this relation. Increase in sample size would also improve the generalizability of the findings.

Factors Influencing Industry Uptake of Marketing & Supply Chain Innovations within the Australian Seafood Cooperative Research Centre

NARCIS (Netherlands)

Dentoni, D.; English, F.

2012-01-01

This study identifies factors influencing the Australian seafood industry’s adoption of marketing and supply chain innovations created from public-private funded research and development (R&D). A grounded theory approach was followed by comparing and contrasting the evidence from 35 projects

The influence of economic and marketing factors on market behaviour of young consumers

Directory of Open Access Journals (Sweden)

Joanna Kicińska

2010-01-01

Full Text Available Due to the high value of the market of young consumers in Poland, both children and the youth constitute a very attractive segment of consumers. A very high rate of them have their own money. This article aims at evaluation of influence of economic and marketing determinants on market choices of teenagers. The research shows that the determinants are of a crucial significance; the most important being the quality of goods and their prices. The most popular source of income for teenagers is the pocket money received from their parents. Young consumers use different ways of promotion and ways of sales support. Professional service and the possibility of the return of the product are the most appreciated assets of trading points.

Forecasting Electricity Market Price for End Users in EU28 until 2020—Main Factors of Influence

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Simon Pezzutto

2018-06-01

Full Text Available The scope of the present investigation is to provide a description of final electricity prices development in the context of deregulated electricity markets in EU28, up to 2020. We introduce a new methodology to predict long-term electricity market prices consisting of two parts: (1 a self-developed form of Porter’s five forces analysis (PFFA determining that electricity markets are characterized by a fairly steady price increase. Dominant driving factors come out to be: (i uncertainty of future electricity prices; (ii regulatory complexity; and (iii generation overcapacities. Similar conclusions derive from (2 a self-developed form of multiple-criteria decision analysis (MCDA. In this case, we find that the electricity market particularly depends on (i market liberalization and (ii the European Union (EU’s economy growth. The applied methodologies provide a novel contribution in forecasting electricity price trends, by analyzing the sentiments, expectations, and knowledge of industry experts, through an assessment of factors influencing the market price and goals of key market participants. An extensive survey was conducted, interviewing experts all over Europe showed that the electricity market is subject to a future slight price increase.

The influence of factors determining relationships between organisations and their strategic suppliers on the frequency of implementations of purchasing marketing strategies

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Matjaž Iršič

2004-01-01

Full Text Available The article deals with different factors determining relationships of large Slovenian organisations (with more than 500 employees with their strategic suppliers and their influence on the frequency of implementations of purchasing marketing strategies. The factors dealt with are: the quality of the relationship between the organisation and its strategic supplier (supplier activities, attractiveness of supply for the organisation and the competitive position of the organisation on the supply market, bargaining power of the organisation with respect to the supplier (the organisation's risk orientation, its orientation towards cooperation and the size of its bargaining power and the quantity of the relationship (the size of transactional assets. The research showed that large organisations in Slovenia are unlikely to develop such purchasing marketing strategies, characteristic of the so-called »relationship marketing« with their strategic suppliers (with whom they have a long-term business relationship. The influence of measured factors on the frequency of the implementation of individual purchasing marketing strategies exists, with a stronger impact of factors with short-term effects on the organisation; hence the surveyed organisations are still more oriented towards reaching short-term efficiency instead of long-term success.

Marketing Audit and Factors Influencing Its Use in Practice of Companies (From an Expert Point of View

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Lipnicka Denisa

2013-12-01

Full Text Available The paper presents a marketing audit as a factor of company’s growth and future success. The mentioned marketing activity is becoming a new trend in managing the business. It can help various types of companies to review their marketing structures and therefore it can contribute to the rejuvenation of the overall business and to the improvement of not just marketing but also overall performance of the company. The main aim of this paper is to define and establish preconditions for the successful implementation of marketing audit to marketing management of Slovak companies. The paper presents the results of own research conducted through the Delphi method with a panel of experts from the area of marketing and marketing audit. The research was carried out in two rounds and a questionnaire was selected as a research tool. Through the Delphi method we were able to obtain views and opinions of experts on the issue of marketing audit. Based on conducted research, the paper states the main factors influencing the efficiency and the results of marketing audit and also the main barriers that have an impact on the use of the marketing audit in the practice of companies. In conclusion, the paper presents the main assumptions and conditions for the successful implementation of the marketing audit into the practice of companies operating in the Slovak market.

MARKETING MIX FACTORS THAT INFLUENCE THE DESIRE TO PURCHASE FRUIT BEVERAGES IN THE CITY OF BOGOR

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Iffatul Ulfah

2016-01-01

Full Text Available The objectives of this research were 1 to analyze marketing mix factors that influence the desire to purchase fruit beverages, 2 to formulate the marketing strategies of fruit beverages at restaurant based on fruit beverages in the city of Bogor. This research was conducted by using descriptive methods through survey approach. Data was collected in questionnaires, using non probability sample approach with convenience sampling technique. Variables measured  were 7P’s marketing mix factors, namely product, place, price, promotion, physical evidence, process and people. The analysis that were used were descriptive analysis and discriminant analysis. The result of this research shows that price and physical evidence were two factors that discriminate consumer behaviour. This means that the purchase intention (desire between consumers who buy and consumers who do not buy fruit beverages were affected by price and physical evidence factors. The discriminant function that discriminate consumers purchase intention is D = -3,339+0,619Physical+0,899Price and cut-off value -0,18624. This means that if discriminant value (Dis higher than -0,18624, the consumer belongs to the group of consumer who will buy the fruit beverages and vice versa.Keywords: consumer behaviour, purchase intention, marketing mix, discriminant analysis

Determinants influencing consumer behaviour in organic food market

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Monika Frýdlová

2011-01-01

Full Text Available This is a treatise of consumer behaviour in the Czech foods market, respectively, organic food market. This concerns comprehensive analysis of consumer behaviour, which places great emphasis on the motivating factors and barriers, which substantially influence the individual consumers when deciding between conventional foods and organic foods and are operationally broken down into a set of empirical indicators. The database comes from a questionnaire survey to ascertain the trends in the development of the consumption of conventional foods and organic foods including the shopping behaviour of the individual consumers. The results of the questionnaire survey were evaluated by analysis of the qualitative features and other sophisticated statistical methods were also used. Based on the results obtained, the influence of the individual factors on the decision-making behaviour of the consumers when purchasing foods. The main factors that influence consumer behaviour were considered to be the income of the consumers, price of the foods, attitudes that influence the purchase of foods.

Factors Influencing Social Media Marketing In Different Culture Context.

OpenAIRE

Omar, Juwayria

2014-01-01

Masteroppgave økonomi og administrasjon- Universitetet i Agder, 2014 Social media has gained precedence in today‟s business environment, and consumers themselves are more receptive to this marketing media. This study aims to identify the factors affecting users‟ attitudes towards social media marketing. From the literature review, a conceptual model was proposed, and five hypotheses were developed. The model studies the effect of several independent variables on attitude towards social med...

Examining Marketing Officers' Demographic Factors' Influence on MIHE Scores at California Community Colleges

Science.gov (United States)

Hall, Zachary Martin

2012-01-01

Research indicates that one way to investigate a college's dedication to marketing is to examine the role, influence, and support the marketing officer receives on their campus. Based on the literature's premise that marketing officers are a measure of commitment, this study explored the relationship between Marketing Index of Higher Education…

AN EXPLORATORY STUDY OF MARKETING FACTORS INFLUENCING FAIRTRADE FOOD BUYING BEHAVIOUR IN THE UK

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Fred Amofa Yamoah

2014-01-01

Full Text Available The phenomenal growth of the fairtrade industry has attracted increased research interest but little is known as to what marketing factors drive fairtrade retail sales. This gap has profound implications for fairtrade marketing research and the future of the fairtrade industry. To provide a more robust and objective insight this paper draws on the analysis of supermarket loyalty card dataset of 1.7 million fairtrade shoppers to establish the influence of price, promotion and distribution on fairtrade retail sales. Insights from the results show the lack of cross shopping pattern among fairtrade food product shoppers. The results also indicate that the increasing fairtrade retail sales growth is not shopper demand driven but predominately attributable to widened distribution and price increases. The findings of the study offer insights to fairtrade marketing researchers and strategic direction for managers working to ensure that fairtrade thrives as an ethical consumer driven industry.

The factors in the development of marketing potential of trading enterprises

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Bubenets Iryna

2016-03-01

Full Text Available The purpose of this article is the selection and systematization of the influence factors the formation and development of marketing potential of trading enterprises. Currently, when enterprises have experienced an acute shortage of financial resources the value of the marketing potential of the enterprise increases. Since the marketing potential is determined by the possibility of using their own marketing resources, taking into account external and internal factors, their concretization and systematization for increasing the total effective functioning of the economic subsystems of the enterprise are now becoming ever more relevant. Taking into consideration the content of the main functions of business enterprises the author distinguishes the following groups of factors of formation and development of marketing potential of an enterprise: external (external development resources and market opportunities, external marketing environment; internal (internal marketing environment marketing reflects the tangible and intangible resources and capabilities internal development of commercial enterprise. The author has researched and identified the factors-activators of marketing potential of the trading enterprises, which influence greatly on the current and future state of the management system of the marketing potential of the enterprise and help define the desired strategy for the development of marketing potential.

Social media influencer marketing

OpenAIRE

Isosuo, Heli

2016-01-01

The marketing field is changing simultaneously with the digital world. Social media is getting more and more important to marketers, and there is a need to stand out in the social media noise. Social media influencer marketing could be a good alternative to other types of marketing. A need from the consignor and the interest of the author were the motivations for conducting the study. Sääskilahti Consulting has a social media influencer network Somevaikuttajat, which is offering social media ...

Identifying influential factors on integrated marketing planning using information technology

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Karim Hamdi

2014-07-01

Full Text Available This paper presents an empirical investigation to identify important factors influencing integrated marketing planning using information technology. The proposed study designs a questionnaire for measuring integrated marketing planning, which consists of three categories of structural factors, behavioral factors and background factors. There are 40 questions associated with the proposed study in Likert scale. Cronbach alphas have been calculated for structural factors, behavioral factors and background factors as 0.89, 0.86 and 0.83, respectively. Using some statistical test, the study has confirmed the effects of three factors on integrated marketing. In addition, the implementation of Freedman test has revealed that structural factors were the most important factor followed by background factors and behavioral factors.

THE IMPLICATIONS OF THE ENVIRONMENTAL MARKETING FACTORS WITHIN THE LIGHTING SOURCES AND FIXTURES MARKET

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Cornelia Denisa IVAN

2014-10-01

Full Text Available Every company functionality is influenced by the environment in which they operate. In the present economical environment, the enterprise cannot survive in a market based on competition without continuously struggling to keep informed about the surroundings. The aim of this paper is to identify at the right time the new opportunities of development and also the threats which may compromise the company’s results or, even worse, may put the company in a difficult position. This research is important for the development of the enterprise’s strategies. The analysis of the marketing environment varies according to the field of the enterprise’s activity. Therefore, this article is a case study that examines the influence of environmental factors on the lighting sources and fixtures market (LSF. The originality and quality of the case stem from the attempt to analyze a dynamic field characterized by the buyers’ change of preferences and their receptivity to what is new, which requires increased consideration for the influence of environmental factors. The challenges of analyzing this domain consist of the transformations that take place with the new lighting technologies proposed by manufacturers to meet the users’ preferences. This review is relevant to the LSF market, but it can also be extended to other related fields.

Exploring and Prioritizing Factors Influencing Viral Marketing in the Context of Mobile Application

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Nastaran Hajiheidari

2017-06-01

Full Text Available Viral marketing, relying on word of mouth principle is an advertising or a way to publish it on the Internet or mobile networks. The main objective of this article is to explore and prioritize important factors affecting viral marketing in the context of mobile applications. Meta-synthesis technique was used to explore the important factors affecting viral marketing and then using Fuzzy Delphi to determine the significance of the factors. The population of this study in the quantitative section was experts working in the field of viral marketing in the mobile application industry who have been selected by snowball sampling method. In the meantime, 30 experts were selected. The results of meta-synthesis method showed 26 important factors. By using Fuzzy Delphi, 12 factors including speed of message, attractiveness of message, ability to communicate with the product, morality, reliability of the source or validity, personality of the recipient, motivations of people, emotions of people, culture, brand reputation, brand strength as well as brand image were the most important factors

Strategic Factor Markets Scale Free Resources and Economic Performance

DEFF Research Database (Denmark)

Geisler Asmussen, Christian

2015-01-01

-theoretic model, it shows how the impact of strategic factor markets on economic profits is influenced by product market rivalry, preexisting competitive (dis)advantages, and the interaction of acquired resources with those preexisting asymmetries. New insights include the result that resource suppliers will aim...

KEY FACTORS IN MARKETING FOCUSED SERVICES BUSINESSES

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Doris Yohanna Martínez Castrillón

2016-07-01

Full Text Available This article aims to identify the key success factors in the marketing area and describe them as managerial allies for companies that wish to position themselves in the market under a good sustainable performance , for it has been consulted theoretical references of Marketing as a management partner with collection and integration of data. Methodologically, it is located within the type of descriptive research field, with a design of transactional non-experimental, with an intentional non-probabilistic stratified sample of four reporting units. The findings established fifteen (15 points of influence called "key success factors (FCE in the area of marketing, and managerial allies of service companies in the security, surveillance and protection sector in industrial, commercial and residential sectors. Finally, it is intended that the actions of marketing service companies should focus to the welfare of both the organization, such as users, both in the environment, and economic, social and technological, characterized by ethics, sustainable development and transparency to respond appropriately.

MOTIVATING FACTORS AND THE MODES OF ENTRY IN OTHER MARKETS

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Jusuf ZEKIRI

2016-09-01

Full Text Available Organizations that operate in international markets need to make the most important decisions in order to select a best mode of entry into foreign markets. This paper attempts to clarify some of the issues arising in international market selection. A firm must assess before entering a particular market the motives and  potential factors that play a significant role during the process of decision making for market selection. An overview of the current methodologies for market selection based on the literature on international marketing is provided. Therefore, the main objective of the paper is to outline and discuss the relevant issues and challenges from a theoretical viewpoint related with the possible entry modes into international and global markets. This paper concentrates on secondary sources of research regarding the internationalisation of businesses.  According to the previous literature, scholars have already found out some of determinants influencing the efficiency of foreign entry, such as: economic factors, political risk, legal factors, cultural factor, international experience, etc. A model can be outlined from the theoretical viewpoints about the advantages and disadvantage of each foreign market entry strategy discussed. One of the fundamental steps that need to be taken prior to beginning international marketing is the environmental analysis. There are uncontrollable forces which are external forces upon which the management has no direct control, although it can exert an influence. Internal forces are controllable forces upon which the management administers to adapt to changes in the uncontrollable forces. The conclusion will provide a short summary of identified key elements that need to be considered by management in choosing international markets and their foreign market entry modes.

[Willingness and influencing factors related to "centralized slaughtering, fresh poultry listing and marketing" strategy among the household chefs in Guangzhou].

Science.gov (United States)

Liu, W H; Ma, Y; Lu, J Y; Yan, H C; Zhou, J H; Liao, X L; Zeng, J H; Lin, W Q; Wu, D; Zhang, Z B; Yang, Z C; Chen, Z Q; Chen, J D; Li, T G

2018-02-10

Objective: To study the willingness and influence factors related to "centralized slaughtering, fresh poultry listing and marketing" strategy, among the household chefs, and provide reference for government to adjust and optimize the strategy on avian influenza prevention. Methods: According to the geographical characteristics and regional functions, 6 'monitoring stations' were selected from 12 residential districts of Guangzhou, respectively. Another 21 meat markets which selling live poultry, were selected in each station and 5 household chefs of each market were invited to attend a face to face interview. Basic information, personal cognitive, willingness and influencing factors to the policy were under study. Univariate and multivariate logistic regression methods were used. Results: A total of 664 household chefs underwent the survey and results showed that the rate of support to the "centralized slaughtering, fresh poultry listing and marketing" strategy was 44.6% (296/664). Results from the multi-factor logistic regression showed that those household chefs who were males ( OR =1.618, 95% CI : 1.156-2.264, P =0.005), having received higher education ( OR =1.814, 95% CI : 1.296-2.539, P =0.001), or believing that the existence of live poultry stalls was related to the transmission of avian influenza ( OR =1.918, 95% CI : 1.341-2.743, P marketing" strategy. Conclusion: Detailed study on this subject and, setting up pilot project in some areas as well as prioritizing the education programs for household chefs seemed helpful to the implementation of the 'freezing-fresh poultry' policy.

Systematic Review of Factors Influencing Farmers' Market Use Overall and among Low-Income Populations.

Science.gov (United States)

Freedman, Darcy A; Vaudrin, Nicole; Schneider, Christine; Trapl, Erika; Ohri-Vachaspati, Punam; Taggart, Morgan; Ariel Cascio, M; Walsh, Colleen; Flocke, Susan

2016-07-01

Recent evidence indicates a widening gap in fruit and vegetable (F/V) consumption between high- and low-income Americans. This gap is related, in part, to decreased access to food retailers that sell fresh F/V in low-income communities. Farmers' markets are identified as a strategy for improving F/V consumption by increasing access to these foods. The aim of this systematic review was to examine literature published from 1994 to 2014 to identify facilitators and barriers of farmers' markets use, particularly among low-income consumers. Peer-reviewed literature was identified in Ebsco Host (Academic Search Complete). Inclusion criteria for abstract review was primary research focused on farmers' market use identifying 87 studies for full-text review. Full-text review identified articles focused on facilitators and/or barriers of farmers' market use resulting in 49 articles. At least two reviewers completed review of all articles. Of the 49 articles, 39% specified inclusion of low-income consumers and fewer than 15% focused on racial and ethnic minorities. Few studies were guided by theory and/or used standardized metrics. Results indicate farmers' market use is influenced by multiple economic, service delivery, spatial-temporal, social, and personal factors. Among studies that included low-income populations (n=19), key barriers to farmers' market use were perceptions that food assistance benefits were not accepted, belief that food variety at farmers' markets was limited, lack of access to transportation, lack of racial/ethnic diversity in the market space, and mismatch between markets and personal lifestyles. There is wide variation in study design and reporting standards and infrequent use of standardized measures limiting comparisons across studies. There is a need to establish valid and reliable metrics and reporting standards for evaluating farmers' markets. Findings may inform interventions, programs, and policies to promote farmers' market use. Copyright �

Critical success factors in industrial marketing supply chain management

OpenAIRE

Naser Azad; Seyed Mohsen; Seyed Aliakbar; Ali Nayeri

2012-01-01

Implementation of better marketing strategies in industry plays an important role in increasing sales and profitability of industrial part suppliers. Understanding the weakness in each part of supply chain helps reduce different cost component and increases profitability. In this paper, we present an empirical study to find important factors influencing marketing strategies based on factor analysis. The study designs and distributes a questionnaire consists of 64 questions. The proposed study...

Testimonial a influencer marketing

OpenAIRE

Kúdelková, Andrea

2017-01-01

The topic of the diploma thesis is testimonial and influencer marketing. The aim of this work is to find out whether influencer increases the likelihood of purchasing a healthy nutritional product for Slovak women aged 20-40 years, and also whether Peter Sagana as a testimonial enhances brand credibility. The theoretical part deals with general communication and presentation of testimonial and marketing influence, their categories and examples. The practical part of the thesis is set into the...

Marketing Logics, Ambidexterity and Influence

DEFF Research Database (Denmark)

Tollin, Karin; Schmidt, Marcus

2012-01-01

in four CMOs have taken on this challenge, or adopted a marketing logic which could be referred to as ambidextrous. Furthermore, the study shows that this logic exerts a stronger impact on marketing's influence, compared to logics related to assuring brand consistency and measuring the performance...... of marketing processes. Three other ways to enact marketing management were also revealed, namely: an innovation; a communication; and a supporting marketing logic. This leads us to conclude that the influence of companies' marketing functions show up a heterogeneous picture within which the marketing logics......The duties of companies' chief marketing officers (CMOs) seem incompatible. They are expected to ensure that their company's market assets are properly exploited and recorded, while simultaneously enacting a proactive role in the company's business development. This study shows that about one...

Advertiser Perception of Influencer Marketing : How do advertisers see the now and the future of influencer marketing in Finland?

OpenAIRE

Haapasalmi, Janika

2017-01-01

The thesis is built around a research study on the advertiser perception of influencer marketing in Finland today and in the future. The aim of the research was to discover brand marketers’ perception of the current and future state of influencer marketing as a marketing method and as an industry as a whole. Academic sources on marketing, consumers, marketing promotions, targeting and finally influencers and influencer marketing were used to collect information and to further deepen the ...

Influence of factors of consumer behavior on process of making decision on purchase in the market of pharmaceutical cosmetics

Directory of Open Access Journals (Sweden)

E. A. Kachagin

2016-01-01

Full Text Available The research of consumer behavior for the purpose of its formation and effective impact on it becoming a key element of the marketing activities of modern enterprises, working on a wide variety of goods and services markets. Currently, there is a tendency of convergence of cosmetics to pharmaceuticals and a new product appears which combines the quality of cosmetics and pharmaceuticals, and called "cosmeceuticals" or pharmaceutical cosmetics. When providing services in the market of pharmaceutical cosmetics the knowledge of regularities and factors of consumer behavior, and ability to adapt to its changes is of great importance. Now in the conditions of dynamically developing market environment, the system research of factors of consumer behavior in the market of pharmaceutical cosmetics is necessary, including the problem resolution of its identification, forecasting of their dynamics and the impact directed to them is required. At the same time, there are no reliable theoretical and methodical bases for such decisions. The insufficient readiness of methodical tools for identification and assessment of factors of consumer behavior interferes with improvement of quality of the rendered services in the sphere of medical services in case of sale of pharmaceutical cosmetics. Besides, one of important components of modern system of complex service marketing is automation of means of its implementation that assumes the maximum automation of process of conducting personal selling by means of which influence of a human factor is minimized and working hours are significantly saved. However, its successful implementation requires expansion of methodical approaches to system of an efficiency evaluation in the sphere of medical services in relation to the market of retail trade by pharmaceutical cosmetics.

The influencing factors of China carbon price: a study based on carbon trading market in hubei province

Science.gov (United States)

Li, Hao; Lei, Ming

2018-02-01

For the carbon market, good trading mechanism is the basis for the healthy development of the carbon trading market. In order to explore the core problem of carbon price formation, our research explores the influencing factors of the price of carbon trading market. After the preliminary statistical analysis, our study found that Hubei Province is in the leading position among seven pilots in the carbon trading volume and the transaction, so our study of carbon price takes Hubei Province as sample of the empirical research. Multi-time series model and ARCH model analysis method are used in the research, we use the data of Hubei carbon trading pilot from June 2014 to December 2016 to carry out empirical research, the results found that industrial income, energy price, government intervention and the number of participating corporation have significant effect on the carbon price, which provides a meaningful reference for the other pilots in-depth study, as well as the construction of a national carbon trading market.

Influencer Marketing as a Marketing Tool : The process of creating an Influencer Marketing Campaign on Instagram

OpenAIRE

Biaudet, Sofie

2017-01-01

Due to the digitalization consumers are becoming more educated as media users and more critical of commercial messages. It is getting nearly impossible for brands to stand out among the crowd of advertisers, why many turn into Influencer marketing. It is the most important new approach to marketing in a decade for those professionals at the lead-ing edge of purchasing decision-making, because the built in level of trust between influ-encer and reader is essentially impossible for a brand to b...

Factors of Formation of the tax Potential of the Securities Market

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Gumenniy Anatoliy A.

2014-02-01

Full Text Available The article is devoted to the problems of identification of factors that influence volumes and dynamics of the tax potential of the securities market. The goal of the article is detection and systematisation of factors of formation and realisation of the tax potential of the securities market. In the result of the conducted study it systemises factors of formation and realisation of the tax potential of the securities market by two groups: economic and legislatory organisational. The main of the economic factors are: state of economic development, degree of the shadow economy, level of savings of the population, level of trust of the population and level of inflation. The article justifies interconnection that exist between the said factors and volumes of the tax potential of the securities market. In particular, it proves that increase of volumes of the shadow economy facilitates reduction of the tax potential of the securities market, since it facilitates outflow of capital from the official sector of economy. Growth of unorganised savings of the population, the volume of which grows proportionally to the growth of the level of distrust of the population to the securities market, has a negative impact on formation of the tax potential of the securities market. Degree of the negative impact of the said factors grows in the event of deterioration of the state of the macro-economic situation and growth of inflation. The legislatory organisational factors are: object, base, rates of taxation of securities trading and the securities market infrastructure. The article proves that low level of infrastructure development could significantly reduce the tax potential of the securities market. The proposed approach to the study of factors of formation of the tax potential gives a possibility to mark out, apart from de-shadowing of operations and expansion of the taxation base, one more direction on increase of the tax potential of the securities market

Critical success factors in industrial marketing supply chain management

Directory of Open Access Journals (Sweden)

Naser Azad

2012-10-01

Full Text Available Implementation of better marketing strategies in industry plays an important role in increasing sales and profitability of industrial part suppliers. Understanding the weakness in each part of supply chain helps reduce different cost component and increases profitability. In this paper, we present an empirical study to find important factors influencing marketing strategies based on factor analysis. The study designs and distributes a questionnaire consists of 64 questions. The proposed study uses Skewness analysis to reduce the factors into 44 items and reports 8 important factors including business environment, communication chain technology, good organizational relationship, leadership cost strategy, performance risk, ecommerce strategy, encouraging strategy and consistency in organizational performance.

Marketing Management: Monitoring the International Environment Factors Using Global Maps

Directory of Open Access Journals (Sweden)

Štěpán Kala

2015-01-01

Full Text Available The article discusses the issue of the global marketing environment in line with the factors determining its external conditions. The aim is to specify the marketing-environment indicators in the international context and interpret the use of geographical maps illustratively documenting the differences of particular parameters in various parts of the global market. The research-results help update the theoretical framework of global environment factors. These data are also important for practice. Many enterprises consider the question of optimising their sources and directing their goals towards the opportunities available thanks to global markets. The global environment mapping is thereby an important basis for the marketing activities whose implementation across national boundaries is going to be mainly influenced by peculiarities of the environment involving foreign markets and their changes.

Understanding factors influencing vulnerable older people keeping warm and well in winter: a qualitative study using social marketing techniques.

Science.gov (United States)

Tod, Angela Mary; Lusambili, Adelaide; Homer, Catherine; Abbott, Joanne; Cooke, Joanne Mary; Stocks, Amanda Jayne; McDaid, Kathleen Anne

2012-01-01

To understand the influences and decisions of vulnerable older people in relation to keeping warm in winter. A qualitative study incorporating in-depth, semi-structured individual and group interviews, framework analysis and social marketing segmentation techniques. Rotherham, South Yorkshire, UK. 50 older people (>55) and 25 health and social care staff underwent individual interview. The older people also had household temperature measurements. 24 older people and 19 health and social care staff participated in one of the six group interviews. Multiple complex factors emerged to explain whether vulnerable older people were able to keep warm. These influences combined in various ways that meant older people were not able to or preferred not to access help or change home heating behaviour. Factors influencing behaviours and decisions relating to use of heating, spending money, accessing cheaper tariffs, accessing benefits or asking for help fell into three main categories. These were situational and contextual factors, attitudes and values, and barriers. Barriers included poor knowledge and awareness, technology, disjointed systems and the invisibility of fuel and fuel payment. Findings formed the basis of a social marketing segmentation model used to develop six pen portraits that illustrated how factors that conspire against older people being able to keep warm. The findings illustrate how and why vulnerable older people may be at risk of a cold home. The pen portraits provide an accessible vehicle and reflective tool to raise the capacity of the NHS in responding to their needs in line with the Cold Weather Plan.

What moves the primary stock and bond markets? Influence of macroeconomic factors on bond and equity issues in Malaysia and Korea

OpenAIRE

Ameer, Rashid

2007-01-01

This paper examines the impact of macroeconomic factors on the stock and bond market activities in two Asian countries. We examine the influence of interest rate changes, expected inflation rate, and stock market returns on aggregate stock and bond issuance in Malaysia and Korea. Using vector autoregressive models (VARs) and variance decomposition techniques, our result show that dynamics of equity and bond issuance in both countries vary significantly. Our findings show that there has been a...

Influence of pharmaceutical marketing on prescription practices of physicians.

Science.gov (United States)

Narendran, Roshni; Narendranathan, M

2013-01-01

In India same drug molecules are sold under different brand names by different pharmaceuticals. To persuade the physicians to prescribe their brands pharmaceuticals engage in marketing techniques like giving samples, gifts, sponsoring travel etc. Many countries are striving to reduce the impact of incentives on prescription behaviour. This study explores the influence of pharmaceutical marketing on the prescription practices of doctors in India. There were 103 study subjects - 50 doctors and 53 sales personnel. Data collection was done by a self administered questionnaire. Data were collected on 36 variables which were supposed to influence prescription. The effectiveness of the promotional strategies on prescription behaviour was marked in a seven point Likert scale ranging from "not at all effective" (score=1) to "extremely effective" (score=7). Open ended questions were used to collect qualitative data. Good rapport with the doctor, launch meetings, reputation of the company, quality of the drug and brand names significantly influenced prescription behaviour, while direct mailers, advertisements in journals and giving letter pads and other brand reminders were less effective. Commonly used method of giving samples was not among the twenty most effective methods influencing prescription. Product quality and good company are still factors that influence prescription. Pharmaceutical marketing influences the choice of brands by a physician. The more expensive strategies involved in public relations are more effective. Sending mails and journal advertisements are less effective strategies. How expensive marketing strategies affect cost of the medicines has to be explored further.

A global assessment of market accessibility and market influence for global environmental change studies

Energy Technology Data Exchange (ETDEWEB)

Verburg, Peter H [Institute for Environmental Studies, Amsterdam Global Change Institute, VU University Amsterdam, De Boelelaan 1087, 1081 HV Amsterdam (Netherlands); Ellis, Erle C [Department of Geography and Environmental Systems, University of Maryland, Baltimore County, Baltimore, MD 21250 (United States); Letourneau, Aurelien, E-mail: Peter.Verburg@ivm.vu.nl [UMR 5175 Centre d' Ecologie Fonctionnelle and Evolutive, Centre National de la Recherche Scientifique, 1919 Route de Mende, 34293 Montpellier cedex 5 (France)

2011-07-15

Markets influence the global patterns of urbanization, deforestation, agriculture and other land use systems. Yet market influence is rarely incorporated into spatially explicit global studies of environmental change, largely because consistent global data are lacking below the national level. Here we present the first high spatial resolution gridded data depicting market influence globally. The data jointly represent variations in both market strength and accessibility based on three market influence indices derived from an index of accessibility to market locations and national level gross domestic product (purchasing power parity). These indices show strong correspondence with human population density while also revealing several distinct and useful relationships with other global environmental patterns. As market influence grows, the need for high resolution global data on market influence and its dynamics will become increasingly important to understanding and forecasting global environmental change.

A global assessment of market accessibility and market influence for global environmental change studies

Science.gov (United States)

Verburg, Peter H.; Ellis, Erle C.; Letourneau, Aurelien

2011-07-01

Markets influence the global patterns of urbanization, deforestation, agriculture and other land use systems. Yet market influence is rarely incorporated into spatially explicit global studies of environmental change, largely because consistent global data are lacking below the national level. Here we present the first high spatial resolution gridded data depicting market influence globally. The data jointly represent variations in both market strength and accessibility based on three market influence indices derived from an index of accessibility to market locations and national level gross domestic product (purchasing power parity). These indices show strong correspondence with human population density while also revealing several distinct and useful relationships with other global environmental patterns. As market influence grows, the need for high resolution global data on market influence and its dynamics will become increasingly important to understanding and forecasting global environmental change.

A global assessment of market accessibility and market influence for global environmental change studies

International Nuclear Information System (INIS)

Verburg, Peter H; Ellis, Erle C; Letourneau, Aurelien

2011-01-01

Markets influence the global patterns of urbanization, deforestation, agriculture and other land use systems. Yet market influence is rarely incorporated into spatially explicit global studies of environmental change, largely because consistent global data are lacking below the national level. Here we present the first high spatial resolution gridded data depicting market influence globally. The data jointly represent variations in both market strength and accessibility based on three market influence indices derived from an index of accessibility to market locations and national level gross domestic product (purchasing power parity). These indices show strong correspondence with human population density while also revealing several distinct and useful relationships with other global environmental patterns. As market influence grows, the need for high resolution global data on market influence and its dynamics will become increasingly important to understanding and forecasting global environmental change.

Cross-correlations and influence in world gold markets

Science.gov (United States)

Lin, Min; Wang, Gang-Jin; Xie, Chi; Stanley, H. Eugene

2018-01-01

Using the detrended cross-correlation analysis (DCCA) coefficient and the detrended partial cross-correlation analysis (DPCCA) coefficient, we investigate cross-correlations and net cross-correlations among five major world gold markets (London, New York, Shanghai, Tokyo, and Mumbai) at different time scales. We propose multiscale influence measures for examining the influence of individual markets on other markets and on the entire system. We find (i) that the cross-correlations, net cross-correlations, and net influences among the five gold markets vary across time scales, (ii) that the cross-market correlation between London and New York at each time scale is intense and inherent, meaning that the influence of other gold markets on the London-New York market is negligible, (iii) that the remaining cross-market correlations (i.e., those other than London-New York) are greatly affected by other gold markets, and (iv) that the London gold market significantly affects the other four gold markets and dominates the world-wide gold market. Our multiscale findings give market participants and market regulators new information on cross-market linkages in the world-wide gold market.

Market factors and electronic medical record adoption in medical practices.

Science.gov (United States)

Menachemi, Nir; Mazurenko, Olena; Kazley, Abby Swanson; Diana, Mark L; Ford, Eric W

2012-01-01

Previous studies identified individual or practice factors that influence practice-based physicians' electronic medical record (EMR) adoption. Less is known about the market factors that influence physicians' EMR adoption. The aim of this study was to explore the relationship between environmental market characteristics and physicians' EMR adoption. The Health Tracking Physician Survey 2008 and Area Resource File (2008) were combined and analyzed. Binary logistic regression was used to examine the relationship between three dimensions of the market environment (munificence, dynamism, and complexity) and EMR adoption controlling for several physician and practice characteristics. In a nationally representative sample of 4,720 physicians, measures of market dynamism including increases in unemployment, odds ratio (OR) = 0.95, 95% confidence interval (CI) [0.91, 0.99], or poverty rates, OR = 0.93, 95% CI [0.89, 0.96], were negatively associated with EMR adoption. Health maintenance organization penetration, OR = 3.01, 95% CI [1.49, 6.05], another measure of dynamism, was positively associated with EMR adoption. Physicians practicing in areas with a malpractice crisis, OR = 0.82, 95% CI [0.71, 0.94], representing environmental complexity, had lower EMR adoption rates. Understanding how market factors relate to practice-based physicians' EMR adoption can assist policymakers to better target limited resources as they work to realize the national goal of universal EMR adoption and meaningful use.

FACTORS INFLUENCING BRAND EQUITY OF BALI AS A TOURISM DESTINATION

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I Ketut Surya Diarta

2016-03-01

Full Text Available Globally, competition among tourism destinations is more stringent in getting foreign tourists, including Bali. One effort to win the competition is increasing destination brand equity through maintaining its influencing factors and gaining tourist positive behavior toward destination. This effort, in long run, will increase and stabilize destination revenue and sustainability. This research aims to analyze factors influencing brand equity of Bali as a tourism destination. This research was conducted in Bali’s five major tourism objects. The 240 foreign tourists were chosen as respondents through convenience sampling technique. Data were analyzed using factor analysis. The results showed that factors that significantly influenced Bali brand equity were: symbolic and experiential benefit factor, direct and indirect destinations attributes, destination reliability and tangibility, assurance and empathy, brand destinations recognition and recall, destinations common psychological attributes, destination common functional attributes, unique functional attributes, behavioral loyalty, destination awareness, and attitudinal loyalty. Given the fluctuative nature of brand equity, Bali needs a consistent effort to maintain or to enhance brand equity of Bali as a tourism destination. Maintaining the dominant factors that influence the strength of brand equity can be used as a basis to develop destination branding strategy to expand market segment,  choose the right target market, and anchoring destination position in world market competition.

LITERATURE REVIEW ON FACTORS INFLUENCING MILK PURCHASE BEHAVIOUR

Directory of Open Access Journals (Sweden)

Klaudia Kurajdova

2015-01-01

Full Text Available In today’s highly informed, competitive and saturated market, a key to success of any business depends on knowing consumer and his consumption patterns and recognizing and understanding factors influencing his decision-making for the purpose of developing an attractive offer of products, supporting services, communication means and other marketing tools that would fit like a glue to customer’s needs. Study of consumer behaviour belongs to a group of very wide and strong subjects of marketing attention and its examination requires ongoing approach. Milk, as one category of dairy products, belongs to the group of basic daily-consumed products characterized by relatively high purchase frequency. On the other hand, its production and consumption is experiencing certain negative trend in Slovakia what inevitably calls for a scientific attention and examination in order to reverse this unfavourable development having a negative impact on the milk companies in Slovakia. Therefore, we focus our attention on studying various factors influencing consumers when purchasing this specific product. Our research in this stage resulted in the compilation of literature review on factors influencing consumers when purchasing milk and determination of boundaries and guidelines for our future research activity

The Influence of Marketing Scholarship’s Legacy on Nonprofit Marketing

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Walter Wymer

2013-09-01

Full Text Available This inquiry contributes to the literature on the development of “nonprofit marketing thought” by describing how the field’s early period established a legacy effect on nonprofit marketing scholarship to the present day. This qualitative work uses a wide variety of sources from a protracted historical period in order to more fully inform a perspective on the relevant issues that have influenced the development of nonprofit marketing scholarship. The investigation suggests that, although the debate on whether or not marketing is a science was nominally resolved years ago, the origins of marketing scholarships as an applied business discipline remain influential. The effects on this influence is a body of research that is fragmented, conflicted, sometimes invalid, and has produced few general theories indicative of a social science. Recommendations are offered for improving the quality of nonprofit marketing scholarship.

Community Factors Influencing Birth Spacing among Married ...

African Journals Online (AJOL)

AJRH Managing Editor

level factors on birth spacing behaviour in Uganda and Zimbabwe, to ... environments as potential influences on birth spacing ..... health: multivariable cross-country analysis, MACRO ... Equity monitoring for social marketing: Use of wealth.

Environmental factors influencing fluctuation of share prices on ...

African Journals Online (AJOL)

Environmental factors influencing fluctuation of share prices on Nigeria stock exchange market. ... What are these environmental variables that affect the fluctuation of share prices in Nigeria? ... The results show inflation, money supply, total deficits index of industrial production, interest rate and GDP influence stock prices.

BASIC FACTORS OF MARKET CONCENTRATION

OpenAIRE

V. Fyliuk

2013-01-01

The paper systemizes factors which reinforce trends towards market concentration in all economic systems. These factors include factors related to the general changes in economic environment such as globalization of the world economy, state structural and taxation policies, cycle of economic development and changes in consumer demand. They also include factors related to competition (intensification of competition, companies’ desire to monopolize market and present market structure) and scien...

Factors of influence and changes in the tourism consumer behaviour

Directory of Open Access Journals (Sweden)

Fratu, D.

2011-01-01

Full Text Available Consumer behaviour is a very important aspect to be studied in every marketing activity, therefore in tourism marketing as well. Defining and identifying the factors that influence consumers help in understanding individual needs and buying processes in their whole complexity. Consumers have changed their behaviour over the last two years due to the instability of the economic environment. The author describes in this article the factors which influence consumer behaviour and also presents how it has changed over the past two years.

Factors that influence the indication of a public federal education institution by its students through buzz marketing [doi: 10.21529/RECADM.2016003

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Hildo Anselmo Galter Dalmonech

2017-01-01

Full Text Available This research seeks to identify factors that influence the indication of a Public Federal Institution of Education by its students through buzz marketing. In order to achieve this purpose, a quantitative, descriptive and cross-sectional research was conducted, with primary data collection. The sample consisted of 528 students enrolled in high school, in integrated courses at the Federal Institute of Education, Science and Technology of Espírito Santo´s state. The results show that satisfaction and the buzz marketing behavior are variables that influence the indication of the service of a Federal Public Institution of Education by students. Academically speaking, this study contributes in the sense that expands the knowledge of the buzz marketing action behavior in the area of public education that still is not very known in Brazil, enabling further investigations on the subject. As a practical contribution, this article suggests that managers from public institutions of education can use these results for future decision-making with concerning on projects and public policies related to the recruitment of students.   Keywords Buzz marketing; Quality; Satisfaction; Reputation.

Investigating important factors influencing on strategic marketing planning

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Davood Salmani

2014-02-01

Full Text Available One of the most important methods for building good marketing strategy is to learn more about existing competitors, suppliers, etc. This paper presents an empirical investigation to study the relationship between wholesalers, bargaining pricing, new rivals and pricing strategy on preparing appropriate marketing strategy in meat market in city of shiraz, Iran. The proposed study designs a questionnaire in Likert scale and distributes it among 200 experts in this market. Cronbach alpha has been calculated as 97.3%, which validates the overall survey. The results of the implementation of Pearson correlation ratio indicate that there were some positive and meaningful relationships between all components of the survey with marketing strategy.

The Influences of Relationship Marketing in the Housing Brokerage Market

OpenAIRE

Tsung-Ju Yang; Yi-Chen Tu; Ching-Sung Shen

2017-01-01

Many companies and salesmen try to build and maintain long-term relationship with their customer. The influences of relationship marketing activities are important issue of the housing brokerage Market. The aims of study are to learn the impacts of relationship marketing on customer satisfaction and customer loyalty in the housing brokerage Market. The researchers survey the customers and use the regression analysis method to test the relationships between relationship marketing, customer sat...

Influencer marketing : An analysis of a grey area in market law

OpenAIRE

Haglund Holst, Maximilian; Jorikson, Ludvig

2017-01-01

Uppsatsen kommer att behandla den relativt nya marknadsföringsmetoden influencer marketing. Influencer marketing innebär att en person å en näringsidkares vägnar marknadsför en viss produkt på sina sociala medier, till exempel en blogg. Denna metod har på senare tid vuxit och blivit ett framgångsrecept för många näringsidkare då de, med hjälp av influencern, kan nå ut direkt till en önskad målgrupp. I och med att Influencer marketing är en ny marknadsföringsmetod, innebär det att stor oklarhe...

THE INFLUENCE OF CONDITIONS OF THE STOCK MARKET AND MONETARY POLICY ON THE BEHAVIOROF RISK INDICATORS SIZE, BOOK-TO-MARKET RATIO AND MOMENTUM, ON THE BRAZILIAN STOCK MARKET

Directory of Open Access Journals (Sweden)

Adriano Mussa

2011-04-01

Full Text Available Last years, empirical tests of APT (Arbitrage Pricing Theory models have been intensified on the national and international literature, mainly using firm´s characteristics to construct risk factors in addition to the market beta. The Fama-French 3-factors model and the Carhart 4-factors model are two samples intensively tested of this type of models, with evidences of relative success. On this scenario, it is important to deepen the studies of the factor´s behavior that compose these models. Following the way of international researches, the purpose of this article is to investigate the behavior of the factors: size, book-to-market ratio and momentum, on the Brazilian stock market, in conditions of i up and down markets ii expansive and restrictive monetary policy. The sample was composed by all stocks listed on BOVESPA, from June of 1995 to June of 2007. The methodology was the same used by Fama & French (1993 to construct the portfolios and risk factors. The results indicated that the stock market and monetary environment influence the regularities in the factor´s behavior, on the Brazilian Stock markets.

THE MARKET OF INNOVATIONS: FACTORS, INCENTIVES, OBSTACLES AND PERSPECTIVES FOR EFFECTIVE FUNCTIONING

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Natalia KRAUS

2016-06-01

Full Text Available The incentives and obstacles of effective functioning of the innovations are investigated in the article. It is determined that on the formation of the market and establishment of its equilibrium directly affects a number of system characteristics that established in the institutional environment, including such as: differing vectors of actions of economic (market and political (political and legal institutes and state factors of the development of national economy; formation of a “double standard” and various rules of the market game for different classes of participants; negative mutual influence of key institutes, which indicates that the state has no interest in establishing of transparent rules and eliminates the possibility of effective regulation in individual segments. It is offered an author’s understanding of the market of innovations through the prism of institutionalism, the market of innovations is a complete range of social and economic institutions-organizations and joint structures and aims the economic exchange, that includes a common understanding of mutual benefit, the transfer of ownership, “transparent” and fair agreements on proportional sharing. It is proved that institutional factor in some situations that arise in the market is a natural limiter, controller of his freedom. Institute of the market of innovations is under the powerful influence of a number of informal and not always visible institutional the market of innovations. They include intuition of manufacturers, perception the innovations by individuals, feelings, motives of internal motivations of consumer behavior. It is presented institutional structure of the market of innovations according to different levels of economic aggregation in order to obtain an overall vision of institutional design of the market of innovations. This structuring enables better determine with possible mutual influences and relationships between the “players” in the

The Model of Integrated Marketing Communication: Who has the Role to Influence Consumer Behaviour

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Olimpia Elena Mihaela Oancea

2015-02-01

Full Text Available The purpose of this paper is proposes a theoretical framework to investigate the models of integrated marketing communication that can influence the consumer behaviour, and the development a model of integrated marketing communication. The research goals aim the following aspects: (a The analyze of the IMC concept; (b Identifying and analyzing the main models of integrated marketing communication that can influence the consumer behaviour; (c Identifying the variables that will be included in the conceptual model of integrated marketing communication proposed. A review of the integrated marketing communication literature show the fact that were developed a series models of integrated marketing communication which has the role to influence the consumer buying behavior, but these not capture the correlation between the following factors: sociological variables, external stimuli, integrated marketing communication and consumer behavior. The method used was the secondary research in order to fulfill the research objectives established. The major result of this paper consists in proposing of a new conceptual model of integrated marketing communication that captures the correlation between external stimuli - sociological variables - integrated marketing communication - consumer behavior.

Social networks and factor markets

DEFF Research Database (Denmark)

Abay, Kibrom Araya; Kahsay, Goytom Abraha; Berhane, Guush

In the absence of well-established factor markets, the role of indigenous institutions and social networks can be substantial for mobilizing factors for agricultural production. We investigate the role of an indigenous social network in Ethiopia, the iddir, in facilitating factor market...... transactions among smallholder farmers. Using detailed longitudinal household survey data and employing a difference-in-differences approach, we find that iddir membership improves households’ access to factor markets. Specifically, we find that joining an iddir network improves households’ access to land...

RELATIONSHIP DERIVATIVES FINANCIAL MARKETS, MONEY AND STOCK MARKETS AS A SUBSYSTEM OF FINANCIAL MARKET

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Yulia Yelnikova

2016-11-01

Full Text Available Under conditions of intensive strengthening of globalization of world financial markets and deepening of the crisis, the main source of which are financial markets, financial derivatives market is rapidly developing. In such circumstances, we observe very active growing demand for tools, the main purpose of which is to reduce the financial risk – derivatives. Outlined trend has also involved Ukraine. In this connection, there is an objective need to develop estimate the interconnection of the money and stock markets and derivatives market. It should be kept in mind that achieving the outlined goal is possible only under condition of the full understanding of the scientific and methodological principles of the development of these markets. Purpose is to estimate the interconnection of the money and stock markets and derivatives market by building a mathematical model of system of structural equations that will promote the compilation of scientifically based program of derivatives market. Methodology. By using methods of economic-mathematical modelling were estimated the degree of influence of studied markets factors on financial derivatives market development and by changing this or that factor were predicted future trends of its operations. Results of the survey showed the current state and problems of derivatives market functioning. At the same time, our study allowed us to talk, that factors of the money and stock markets have a different impact on the derivatives market. So, the majority of money market factors have a reverse influence on the development of derivatives market. Instead, the stock market has a direct influence. Practical implications. The proposed scientific and methodical approach to evaluating the impact of factors on the derivatives market allows: influenced by different factors; to conduct a qualitative interpretation of the quantitative changes in the level of market development; to form a complete system of state

Energy Markets in the United States: The Influence of Politics, Regulations, and Markets on Energy Development in the Oil and Gas and Wind Industries

Science.gov (United States)

Maguire, Karen Kay

2011-12-01

My dissertation focuses on the influence of politics, policies, and markets in determining oil and natural gas and wind energy development. In the first chapter, I examine the role of federal elected political influence and market factors in determining the acres of oil and natural gas leases issued on Bureau of Management (BLM) lands in the western United States between 1978 and 2008. I seek to determine if the political party and ideology of the federal political environment influence the number of acres that are leased and if there is disparate federal political influence in states that have a large amount of federal lands. Using a random effects Tobit model for a 17-state sample of the westernmost states in the contiguous United States, I find that more conservative federal political influence leads to additional leasing. The results are consistent across Senate committee leaders, Senate majority leadership, and the President's office. The further found that the influence of politics on leasing is not stronger in states with more federal lands. In the second chapter, I analyze the influence of state and federal political party changes and market factors on state oil and natural gas permitting. My findings, using a first-differenced empirical model for two samples, a 19-state sample, from 1990--2007, and a 14-state sample, from 1977--2007, indicate that the influence of state political party changes are trumped by economic factors. Oil and gas prices are the main drivers of permitting changes, while the state political party changes for the state legislatures and Governor's office are consistently not significant. In the third chapter I focus on the role of electricity markets and renewable energy regulation in wind development across the United States. My findings, using a random effects Tobit model with a 25-state sample, from 1994--2008, indicate that the implementation of state Renewables Portfolio Standards (RPS), the Federal Production Tax Credit (PTC

Systematic Risk Factors for Australian Stock Market Returns: a Cointegration Analysis

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Mazharul H. Kazi

2008-12-01

Full Text Available This paper identifies the systematic risk factors for the Australian stock market by applyingthe cointegration technique of Johansen. In conformity with the finance literature andinvestors’ common intuition, relevant a priori variables are chosen to proxy for Australiansystematic risk factors. The results show that only a few systematic risk factors are dominantfor Australian stock market price movements in the long-run while short-run dynamics are inplace. It is observed that the linear combination of all a priori variables is cointegratedalthough not all variables are significantly influential. The findings show that bank interestrate, corporate profitability, dividend yield, industrial production and, to a lesser extent, globalmarket movements are significantly influencing the Australian stock market returns in thelong-run; while in the short-run it is being adjusted each quarter by its own performance,interest rate and global stock market movements of previous quarter.

Research on Influencing Factors of Salespeople's Empowerment Readiness in Green Energy Enterprise

Science.gov (United States)

Dong, Yuan; Liu, Xiaohui

As market competition in green energy enterprises continues to intensify, marketing activities are enlarging and customer demand is increasingly growing and diversifying. More and more green energy enterprises have empowered their own salespeople. And managers in green energy enterprises are more concerned with the issues which employees suit to be empowered and which factors will influence employee empowerment readiness. This paper proposes the definition of salespeople's empowerment readiness, analyzes influencing factors of salespeople's empowerment readiness, discusses the effect mechanism of influencing factors of salespeople's empowerment readiness, finally, and puts forward some suggestions to enhance salespeople's empowerment readiness from the perspective of human resource management practice.

Farmers' Market Manager's Level of Communication and Influence on Electronic Benefits Transfer (EBT) Adoption at Midwest Farmers' Markets.

Science.gov (United States)

Hasin, Afroza; Smith, Sylvia

2018-01-01

To understand market managers' level of communication and use of technology that might influence decision to adopt Electronic Benefits Transfer (EBT) at farmers' markets. Cross-sectional study using the Theory of Diffusion of Innovation. Electronic survey administered in midwest states of Illinois, Michigan, and Wisconsin. Farmers' market managers in Illinois, Michigan, and Wisconsin. Information on EBT adoption, market managers' communication, and technology use. Binary logistic regression analysis with EBT adoption as the dependent variable and frequency of technology use, partnership with organizations, farmers' market association (FMA) membership, Facebook page and Web site for the market, and primary source of information as independent variables. Chi-square tests and ANOVA were used to compare states and adopter categories. Logistic regression results showed that the odds of adopting EBT was 7.5 times higher for markets that had partnership with other organizations. Compared with non-adopters, a significantly greater number of early adopters had partnership, FMA membership, and a Facebook page and Web site for market, and reported to a board of directors. Markets that had partnership, FMA membership, a Facebook page and Web site, and mandatory reporting to a board of directors were important factors that influenced EBT adoption at midwest farmers' markets. Copyright © 2017 Society for Nutrition Education and Behavior. Published by Elsevier Inc. All rights reserved.

Factors influencing the adoption of mobile financial services in the ...

African Journals Online (AJOL)

Factors influencing the adoption of mobile financial services in the unbanked population. ... Inkanyiso: Journal of Humanities and Social Sciences ... the influences of the adoption behaviour at different level of market maturity and points of time.

How does firm performance influence market orientation?

DEFF Research Database (Denmark)

Sørensen, Hans Eibe; Stieglitz, Nils

This paper contributes by investigating how firm performance influences its market orientation. We draw on the aspiration-level model from the behavioral theory of the firm to develop testable propositions that substantiate and extend prior market orientation research. Specifically, we address how...... performance influences firms' market-oriented search behavior (responsive or proactive) and the allocation of attention (customer and competitor orientation) as well as the formation of aspiration levels. Research and managerial implications are discussed....

Did Globalization Influence Credit Market Deregulation

OpenAIRE

Eppinger, Peter; Potrafke, Niklas

2015-01-01

We investigate whether globalization influenced credit market deregulation over the period 1970-2010. Globalization is measured by the KOF indices of globalization. Credit market deregulation is measured by the credit market freedom indicators of the Fraser Institute. The results from both cross-sectional and panel regressions using ordinary least squares indicate a positive correlation between globalization and credit market deregulation. We account for reverse causality by using predicted t...

The Influence of Macroeconomic Factors on the Financial Expenditures and Development of the Marketing Research

Directory of Open Access Journals (Sweden)

Piotr Tarka

2015-10-01

Full Text Available This article diagnoses the selected macroeconomic factors, such as: rate of unemployment, inflation, GDP, spending power of the households, and characterizes their indirect impact on the enterprises' market research expenditures and research industry turnovers. The problems of financial expenditures, i.e., their allocation on the marketing researches (depending on the supply and demand market situational perspective in a given market are also discussed. Moreover, as indicated in the article, enterprises are forced not only to cut their financial sources on the marketing research projects in unfavorable economic situation, but they choose different methods of the research.

Critical brand innovation factors (CBIF): understanding innovation and market performance in the Chinese high-tech service industry

OpenAIRE

Nguyen, Bang; Yu, Xiaoyu; Melewar, T. C.; Gupta, Suraksha

2016-01-01

Brand innovation sweeps aside established practices and disrupts the status quo, resulting in the transformation of markets. The present study develops and tests a model of critical brand innovation factors (CBIF) by examining key factors influencing firm-level brands' innovation and increased market performance. Adapting both organizational elements and market response characteristics, the model integrates four key variables in China's industrial service markets: innovation, internationaliza...

The benefits of social influence in optimized cultural markets.

Science.gov (United States)

Abeliuk, Andrés; Berbeglia, Gerardo; Cebrian, Manuel; Van Hentenryck, Pascal

2015-01-01

Social influence has been shown to create significant unpredictability in cultural markets, providing one potential explanation why experts routinely fail at predicting commercial success of cultural products. As a result, social influence is often presented in a negative light. Here, we show the benefits of social influence for cultural markets. We present a policy that uses product quality, appeal, position bias and social influence to maximize expected profits in the market. Our computational experiments show that our profit-maximizing policy leverages social influence to produce significant performance benefits for the market, while our theoretical analysis proves that our policy outperforms in expectation any policy not displaying social signals. Our results contrast with earlier work which focused on showing the unpredictability and inequalities created by social influence. Not only do we show for the first time that, under our policy, dynamically showing consumers positive social signals increases the expected profit of the seller in cultural markets. We also show that, in reasonable settings, our profit-maximizing policy does not introduce significant unpredictability and identifies "blockbusters". Overall, these results shed new light on the nature of social influence and how it can be leveraged for the benefits of the market.

Market adoption of reverse factoring

NARCIS (Netherlands)

Iacono, Umberto Dello; Reindorp, Matthew; Dellaert, Nico

2015-01-01

Purpose - The purpose of this paper is to show that market dynamics can significantly influence th lifecycle and value of a supply chain finance (SCF) arrangement. Design/methodology/approach - Based on a review of scientific and trade literature, the author construct a model of market dynamics for

An empirical investigation on factors influencing customer selection of ADSL services

Directory of Open Access Journals (Sweden)

Naser Azad

2013-06-01

Full Text Available In this paper, we present an empirical investigation on various factors affecting ADSL service selection in city of Tehran, Iran. The proposed model of this paper uses a standard questionnaire and distributes it among randomly selected customers who have some experiences on internet based ADSL products. The study implements factor analysis as well as weighted regression technique to perform the study. There are eight hypotheses associated with the proposed study of this paper, which indicates the effects of product marketing, place and time of marketing mix, process-marketing mix, productivity and quality of marketing mix, people, promotion and education and physical evidence on customer choice. The results of factor analysis have confirmed the impacts of the first four factors but the effects of the other factor were not confirmed. In other words, the results of the survey have indicated that product marketing, place and time of marketing mix, process-marketing mix and productivity and quality of marketing mix influence customer choice. However, the other four components including people, promotion, price and physical evidence do not play essential role on customer choice.

The Influences of Relationship Marketing in the Housing Brokerage Market

Directory of Open Access Journals (Sweden)

Tsung-Ju Yang

2017-06-01

Full Text Available Many companies and salesmen try to build and maintain long-term relationship with their customer. The influences of relationship marketing activities are important issue of the housing brokerage Market. The aims of study are to learn the impacts of relationship marketing on customer satisfaction and customer loyalty in the housing brokerage Market. The researchers survey the customers and use the regression analysis method to test the relationships between relationship marketing, customer satisfaction and customer loyalty in Taiwan. The research results show that the relationship marketing positively impacts on customer satisfaction and customer loyalty, then customer satisfaction positively impacts on customer loyalty. Customer satisfaction plays a mediating role between relationship marketing and customer loyalty. Besides, the study confirm that brokers’ expertise moderates the relationship of relationship marketing process. The findings suggest that the brokers’ relationship marketing and expertise empirically impact on the customers.

The Renewables Influence on Market Splitting: the Iberian Spot Electricity Market

OpenAIRE

Nuno Carvalho Figueiredo; Patrícia Pereira da Silva; Pedro Cerqueira

2014-01-01

This paper aims to assess the influence of wind power generation on the market splitting behaviour of the Iberian electricity spot markets. We use logit models to express the probability response for market splitting of day-ahead spot electricity prices together with explanatory variables like, wind speed, available transmission capacity and electricity demand. The results show that the probability of market splitting increases with the increase of wind power generation. The European intercon...

Selected Factors Affecting the Development of Auditing Services Market in Poland

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Rafał Rydzak

2010-12-01

Full Text Available This article presents three factors affecting the development of auditing services market and its oligopoly. The binding provisions of law concerning discretionary powers of auditing companies’ proprietary rights, to some extent, petrify the current auditing market structure. By means of numerous capital access deterrents they make it impossible to compete with the most influential entities on the market. Bearing in mind the vital influence of statutory auditors on companies’ functioning, and allowing the companies access to capital, it is advisable to abolish all binding restrictions and simultaneously strengthen the internal control mechanisms facilitating high quality of financial review and statutory auditors’ independence. The auditing services market is, most of all, subject to price competition. The binding requisition of statutory auditors’ (including auditing companies salary disclosure intensifies mutual chain of audit pricing dependence and restricts competition. Properly utilized rotation principle, by strengthening the competence, might positively influence functioning of the auditing services market. It increases an opportunity of collaborating with new entities, while enforcing constant improvement of qualifications required to perform financial reviews. Hence its wider use should be postulated.

Optimal Entry Timing in Markets with Social Influence

OpenAIRE

Yogesh V. Joshi; David J. Reibstein; Z. John Zhang

2009-01-01

Firms routinely face the challenging decision of whether to enter a new market where a firm's strong presence in an existing market has a positive influence (the leverage effect) on product adoption in the new market, but the reciprocal social influence on the existing market is negative (the backlash effect). In this paper, we show that a firm's optimal entry strategy in this situation cannot be characterized by the familiar "now or never" or "now or at maturity" strategies proposed in the l...

THE ESTIMATION OF INFLUENCE OF OUT-OF-BALANCE INTANGIBLE ASSETS ON THE ENTERPRISE MARKET VALUE

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Y. Melnyk

2017-12-01

Full Text Available The aim of this article is investigation of the factors of influence of out-of-balance intangible assetsand other non-monetary factors on the general market value of the enterprises of small, middle-sized and bigbusiness with the aim of providing their competitiveness, further development and giving the possibility ofmanaging the enterprise cost in the market. The investigation showed that the degree of influence of the latent non-monetary factors, including out-of-balance intangible assets can be much more essential than influence of balance intangible assets and other assets of the enterprise. Carrying out of the investigation allowed us to determine optimal methodological approaches y of determining the enterprise cost taking intoaccount out-of-balance intangible assets. The methodology has a number of indisputable advantages, whichcan be leveled only during carrying out the further investigations.

Strategic Market Entry Factors and Market Share Achievement in Japan

OpenAIRE

Adrian B Ryans

1988-01-01

In developing entry marketing strategies for new product markets companies might be advised to target product markets where significant market shares are likely to be achieved. The literature on market share change is reviewed to identify situational and marketing strategy factors associated with market share achievement. Certain hypotheses suggested by this and related literatures were then tested using a database of products introduced into the Japanese market. The results of this analysis ...

The benefits of social influence in optimized cultural markets.

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Andrés Abeliuk

Full Text Available Social influence has been shown to create significant unpredictability in cultural markets, providing one potential explanation why experts routinely fail at predicting commercial success of cultural products. As a result, social influence is often presented in a negative light. Here, we show the benefits of social influence for cultural markets. We present a policy that uses product quality, appeal, position bias and social influence to maximize expected profits in the market. Our computational experiments show that our profit-maximizing policy leverages social influence to produce significant performance benefits for the market, while our theoretical analysis proves that our policy outperforms in expectation any policy not displaying social signals. Our results contrast with earlier work which focused on showing the unpredictability and inequalities created by social influence. Not only do we show for the first time that, under our policy, dynamically showing consumers positive social signals increases the expected profit of the seller in cultural markets. We also show that, in reasonable settings, our profit-maximizing policy does not introduce significant unpredictability and identifies "blockbusters". Overall, these results shed new light on the nature of social influence and how it can be leveraged for the benefits of the market.

The Influence of Marketing Scholarship’s Legacy on Nonprofit Marketing

OpenAIRE

Wymer, Walter

2013-01-01

This inquiry contributes to the literature on the development of “nonprofit marketing thought” by describing how the field’s early period established a legacy effect on nonprofit marketing scholarship to the present day. This qualitative work uses a wide variety of sources from a protracted historical period in order to more fully inform a perspective on the relevant issues that have influenced the development of nonprofit marketing scholarship. The investigation suggests that, although the d...

Understanding the marketing department's influence within the firm

NARCIS (Netherlands)

Verhoef, Peter C.; Leeflang, Peter S. H.

Increasing debate centers on the decreasing influence of the marketing department within firms. This study investigates such influence and assesses its determinants and consequences. The results show that the accountability and innovativeness of the marketing department represent the two major

Mediating and Marketing Factors Influence the Prescription Behavior of Physicians: An Empirical Investigation

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Rizwan Raheem Ahmed

2016-02-01

Full Text Available The authors present general review of the literature and the results of an empirical research on the subject. A cross-sectional questionnaire-based survey was conducted, being answered by 350 respondents: mix of graduate and post graduate doctors of private and public hospitals of Karachi City, and pharmaceutical personnel (mix of sales and marketing of national and multinational pharmaceutical companies operating in Pakistan. To test hypothesis, structural equation modelling (SEM was employed using AMOS 7 software package. As data are normally distributed, maximum likelihood method of estimation was used. Factorial ANOVA also enables us to examine the interaction effect between the factors. The results from factorial ANOVA test all the hypotheses of model, and results were declared significant at p <0.05. Findings are interesting as they establish association between variables (scientific literatures, promotional material, regular follow up, CMEs & conferences, personalized activities and prescription behavior of doctors mediated by strong phenomenon of medical representative PR and brand image of a company/product in changing the prescription behavior of doctors. Based on the results of this study, the pharmaceutical companies can device better marketing strategies keeping in view of these mediating effects. The article presents only two mediating and five marketing factors, whereas, more marketing and mediating variables can be added and tested, so, in future this gape can be overcome by other researchers. Moreover, a larger sample size could be applied and the scope of study can be enhanced.

Algorithms for Online Influencer Marketing

OpenAIRE

Lagrée, Paul; Cappé, Olivier; Cautis, Bogdan; Maniu, Silviu

2017-01-01

Influence maximization is the problem of finding influential users, or nodes, in a graph so as to maximize the spread of information. It has many applications in advertising and marketing on social networks. In this paper, we study a highly generic version of influence maximization, one of optimizing influence campaigns by sequentially selecting "spread seeds" from a set of influencers, a small subset of the node population, under the hypothesis that, in a given campaign, previously activated...

Determinant Factors of Green Marketing Adoption in the Hospitality Sector

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Liviu B. Vlad

2016-11-01

Full Text Available Green marketing is falling into the category of answers provided by the business world to the requirement to combine the economic development with the preservation of natural resources which represents a pressing concern of the modern times. In this context, the hospitality sector is facing as well an increasing pressure to pay attention to environmental issues, hotel organizations are increasingly tending to use environmentally friendly products and services, and to implement programs to manage energy and water consumption and waste. The adoption of green marketing in hospitality industry is significantly facilitated by internal and external factors. The paper focuses on the analysis of determinant internal factors: first and foremost on the pro-environmental behavior of the hotel managers and employees, and also on the already implemented green practices in the daily hotel activity. The implementation of green marketing strategies further examined being taken into account the organizational change theory, discloses a third determinant factor, namely, to what extent the process of changing is prepared. This paper is advancing an integrated model of determinant internal factors of green marketing implementation in the hospitality sector. The proposed research model has been tested and validated after analyzing the data collected in a quantitative research conducted on 330 managers and employees from the hospitality industry in Romania. The results show that the three predictors - pro-environmental behavior, current green practices and the change readiness - are having a significant influence on the implementation of green marketing.

A global assessment of market accessibility and market influence for global environmental change studies

NARCIS (Netherlands)

Verburg, P.H.; Ellis, E.C.; Letourneau, A.

2011-01-01

Markets influence the global patterns of urbanization, deforestation, agriculture and other land use systems. Yet market influence is rarely incorporated into spatially explicit global studies of environmental change, largely because consistent global data are lacking below the national level. Here

Factors influencing a building-material company brand

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Allin R. Dangers

2011-11-01

Full Text Available A brand represents the essence of the value proposition an organisation extends to the market. It is crucial that brands are nurtured with the goal of trying to establish the brand in a top-of-mind awareness position among consumers. By means of a qualitative case study employing 25 interviews which were analysed by using Grounded Theory coding techniques, the most pertinent factors influencing the Corobrik brand were identified. The greatest challenge facing Corobrik is the growing residential sector. The study highlights how Corobrik has grappled and come to terms with the changing nature of its market, and how it has combined all functional areas, from production to distribution, marketing and finance, in promoting its brand.

The influence of culture as a marketing factor on costumer's behavior

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Đelošević Ivana

2014-01-01

Full Text Available The social factor that has the widest impact on customer's behavior is culture. The aim of this work is that through the elements and dimensions of culture explains habits, customs and tendencies of people in consumption .According to the broad and pervasive nature of culture, its study requires a thorough examination of the character of the entire society, including elements such as language, laws, customs, religion, art, technology, business partners, products and other elements that give the society a distinctive taste. Understanding the similarities and differences among costumers is very important for multinational tenderer. If there is a greater similarity between the costumers they will use similar strategies but if the beliefs and customs are different, then each country uses individual marketing strategy. In international marketing error may occur if the promotional message of a company presents in a language that is not understandable to customers in a given country and which means something completely different and unacceptable by customers. Differences in cultural values can be described in various dimensions - individualism, masculinity, power distance, avoidance of uncertainty and long-term orientation. Market segments in developing countries offer great opportunities but the creation of values in those segments means that the nuances of the culture must be understood.

An exploration study to find important factors in market entrance: A case study of truck industry

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Zoheir Khodamoradi

2013-09-01

Full Text Available This paper presents an empirical investigation to find important factors influencing market penetration in truck industry. The proposed study designs a questionnaire in Likert scale consists of 51 questions, distributes it among 300 people who worked for different truck industry related units and collects 262 filled ones. Cronbach alpha is calculated as 0.89. In addition, Kaiser-Meyer-Olkin Measure of Sampling Adequacy and Approx. Chi-Square are 0.845 and 3067.443, respectively. The study has implemented principal component analysis and the results have indicated that there were eight factors influencing entering truck making industry including adaptation strategies, new ideas, cost competitiveness, product capabilities, market characteristics, competition threats from external market environment and export accelerators.

Motivational factors for educational tourism: marketing insights

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Harazneh Ibrahim

2018-03-01

Full Text Available Intertwined with other structural changes, are policies to increase the number of international students to diversify tourism activities into what is known as educational tourism (edutourism. Of immediate relevance to this article is the implementation of policies and strategies to attract students from all over the world. Unfortunately, these policies are partially implemented opting out important factors, as such this article attempt to conceptualize the motivational factors associated with edu-tourism. Data garnered from foreign students in North Cyprus suggest that cost, quality, environmental, regulatory, cultural, political, safety and social factors are key factors for edu-tourism. The outcome in this study will help policy makers determine the factors that influence the choice of tertiary institutions in North Cyprus associated with a particular geodemographic setup. This will also enable policy makers to create a tailor made persuasive strategies, policies, adverts and messages to increase their market share.

The influence of marketing orientation on organizational ...

African Journals Online (AJOL)

The influence of marketing orientation on organizational performance: a case study in Terengganu. ... of relationship marketing in the hotel industry performance regarding Permai Hotel ... EMAIL FREE FULL TEXT EMAIL FREE FULL TEXT

What determines the exchange rate: economic factors or market sentiment?

OpenAIRE

Gregory P. Hopper

1997-01-01

Do economic factors influence exchange rates? Or does market sentiment play a bigger role? Are short-run exchange rates predictable? Greg Hopper reviews exchange-rate economics, focusing on what is predictable and what isn't. He also examines the practical implications of exchange-rate theories for currency option pricing, risk management, and portfolio selection.

FBIH financial market segmentation on the basis of image factors

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Arnela Bevanda

2008-12-01

Full Text Available The aim of the study is to recognize, single out and define market segments useful for future marketing strategies, using certain statistical techniques on the basis of influence of various image factors of financial institutions. The survey included a total of 500 interviewees: 250 bank clients and 250 clients of insurance companies. Starting from the problem area and research goal, the following hypothesis has been formulated: Basic preferences of clients in regard of image factors while selecting financial institutions are different enough to be used as such for differentiating significant market segments of clients. Two segments have been singled out by cluster analysis and named, respectively, traditionalists and visualists. Results of the research confirmed the established hypothesis and pointed to the fact that managers in the financial institutions of the Federation of Bosnia and Herzegovina (FBIH must undertake certain corrective actions, especially when planning and implementing communication strategies, if they wish to maintain their competitiveness in serving both selected segments.

The role of pharmaceutical marketing and other factors in prescribing decisions: the Yemeni experience.

Science.gov (United States)

Al-Areefi, Mahmoud Abdullah; Hassali, Mohamed Azmi; Mohamed Ibrahim, Mohamed Izham B

2013-01-01

Prescribing decisions are a complex phenomenon and influenced by many pharmacological and non-pharmacological factors. Little is known about the actual prescribing behaviors of physicians or the factors behind their prescribing decisions. The objective of this study was to explore the factors that influence physicians' prescribing decisions and the role of the marketing activities by pharmaceutical companies in this decision-making process. A semi-structured interview with the critical incident technique method was used to encourage physicians to describe the particular situations of prescribing for specific newly marketed drugs. All interviews were transcribed verbatim and thematic content analysis with systematic and comprehensive coding was employed to identify categories of physicians' reasons for either prescribing or not of the study drugs. Factors that influence prescribing of the study drugs (223 critical incidents) were categorized in six major themes. Drug characteristics, the most frequently mentioned by physicians as reasons of prescribe, were implicated in 70 (31.4%) incidents, followed by pharmaceutical company mentioned in 53 (23.8%) incidents, indications, 31 (13.9%) incidents, and patient contexts, 26 (11.7%) incidents. Environmental factors as information and evidence were implicated in 22 (9.9%) incidents, and physician factor, 21 (9.4%) incidents. Prescribing is a complex process and physicians integrate different factors. Although physicians make a considerable on patient contexts and treatment outcomes, they still rely on their personal experiences when making prescribing in addition to firms' source of information and firms' marketing activities. Copyright © 2013 Elsevier Inc. All rights reserved.

Analysis of Economic Factors Affecting Stock Market

OpenAIRE

Xie, Linyin

2010-01-01

This dissertation concentrates on analysis of economic factors affecting Chinese stock market through examining relationship between stock market index and economic factors. Six economic variables are examined: industrial production, money supply 1, money supply 2, exchange rate, long-term government bond yield and real estate total value. Stock market comprises fixed interest stocks and equities shares. In this dissertation, stock market is restricted to equity market. The stock price in thi...

THE MOTIVATING FACTORS FOR ENTERING INTO FOREIGN MARKETS-THE CASE OF REPUBLIC OF MACEDONIA

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Jusuf ZEKIRI

2016-02-01

Full Text Available The purpose of this study is to analyze the most important motives that make companies  consider while operating out of their borders into other potential markets. It will also analyze the factors of internal and external environment. Therefore, the goal of this research is to analyze the motives and factors of foreign companies that have already entered Macedonia in any mode of entry by finding out the factors and motives that influenced their decision making while choosing the proper mode for that particular market. As a research methodology for collecting primary data, a structured questionnaire was used with 13 variables- motives for the internationalization of businesses. The SPSS software is used in order to analyze these variables. Cronbach Alfa is used for checking the internal reliability of variables. According to this analysis the following factors: international knowledge and experience of the company, identification of international opportunities, following competitors, international and competitive nature of the industry /the firm are considered as the most important motivating factors for the internationalization of businesses. While the following factors: economic stability, social stability, political stability, infrastructure, access to capital, аnd the level of education influence the modes of entry for companies that entered the Macedonian market.

Financial Development and the Sensitivity of Stock Markets to External Influences

OpenAIRE

Dellas, Harris; Hess, Martin K.

2000-01-01

We investigate how the relative contribution of external factors to stock price movements varies with the degree of financial development. We find that financial development makes stock markets more susceptible to external influences (both financial and macroeconomic). Interestingly, this effect is present even after having accounted for capital controls and international trade effects.

A study to detect factors influencing the formation of loyal customers’ mental image

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Erfan Sobhaninia

2014-01-01

Full Text Available Understanding customers’ behavior normally helps planning better marketing strategies, which could lead to an increase in market share and profitability. Loyal customers are always considered as the most important assets for any firm. This paper presents a survey to detect factors influencing the formation of loyal customers’ mental image. The proposed study uses factor analysis to determine these factors by designing a questionnaire and distributing among some loyal customers who do banking business in Bank Melli Iran located in city of Tehran, Iran. The results indicate that there were eight important factors influencing customer loyalty including social status, business identity, brand strength, the contract role, organizational benefit, consumer rights, organizational image and supporting power.

Water: The Only Factor Influencing the Price of Energy in the Spot Market?

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Vinicius Mothé Maia

2016-04-01

Full Text Available The Brazilian electric energy generation system is based on its hydroelectric power plants, making the country dependent on proper rainfall and, thus, raising the possibility of energy stress situations, such as the energy-rationing scenario observed in the beginning of the century and the latest water crisis (2014. Moments of water scarcity are followed by an increase in energy prices, which affects the economy as whole. Therefore, it is relevant to understand which factors in the Brazilian Electric System affect the energy price and the individual importance of each. This paper aimed to analyze which the key variables influencing the energy price in the spot market are by using official data from the National Electric System Operator. The used data was from the period July/2001 to July/2014, which was employed in a multiple regression methodology along with time series. The results suggest an inverse relationship between the natural flow of rivers (directly related to rainfall and the energy price. Moreover, they also point to an inverse relationship between the potential energy stored in reservoirs as water and the energy price.

Factors Influencing Transient Poverty Among Agro-Pastoralists in ...

African Journals Online (AJOL)

Factors Influencing Transient Poverty Among Agro-Pastoralists in semi-arid areas of Kenya. ... The number of livelihood sources, education level of the household head, relief food, extension service and distance to the nearest markets were positively related to per capita daily income. A negative relationship was observed ...

SPATIAL VARIETY AND DISTRIBUTION OF TRADITIONAL MARKETS IN SURAKARTA AS POTENTIAL FACTORS IN IMPROVING SPATIAL-BASED MANAGEMENT

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Istijabatul Aliyah

2017-02-01

Full Text Available Traditional markets function as trading place, socio-culture interaction, and recreation facility either in regional or urban scope. Distribution and variety of spatial condition influence traditional markets’ planning both physically and non-physically. Therefore, this research aimed to conduct a mapping of traditional markets’ spatial distribution and variety as potential factors to improve spatial-based management. Analysis methods including: (1 Mapping by employing Geographic Information System, (2 Category Based Analysis (CBA, and (3 Interactive Analysis were applied in Surakarta City as the research location. The result of this research signifies that spatial variety and distribution of traditional markets in Surakarta had similar pattern between one market to others; overlapping service function; specific commodity types in accordance with the market’s characteristics; diverse operating hours. Spatial variety and distribution could be potential factors to improve traditional market management as shopping service. This result was contrasted with Central Place Theory by Christaller and NÆss & Jensen’s research finding stating that distance became a key factor influencing accessibility to a number of activity facilities. Therefore, distance toward the service center is not considered as the main factor in traditional market management. The main factor in managing and controlling traditional markets’ development includes service function, commodity specification, and operating hour’s flexibility.

The study of socio economic factors’ influence on the capacity dynamics of the pharmaceutical market in contracting conditions

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А. А. Kotvitska

2017-12-01

Full Text Available For the effective functioning of pharmaceutical companies in the current economic conditions it is necessary to carry out product policy aimed to expanding the range of medicines that are most popular. In order to make the efficient product range of drugs in the pharmaceutical industrial enterprises the aim of our research was an analysis of the socio economic factors affecting the quantitative potential of the pharmaceutical market on the example of a group of dexketoprofen. Materials and methods. During the research we used retrospective, logical, correlation-regression methods, mathematical modeling and methods of factor analysis. In order to determine the dependence of the influence of socio economic factors on the quantitative potential of the pharmaceutical market and prediction of its development, we developed and tested on the example of a group of dexketoprofen the method of predicting the capacity of the pharmaceutical market with the definition of factors influencing its size, which is based on the correlation-regression method of analysis and which consists of eight main stages. Results. The article presents the results of the study of the impact of various socio economic factors on the development of quantitative potential of the pharmaceutical market. Considered twenty three factors combined into six groups. According to the results of correlation analysis, 14 factors that have the greatest impact on sales are selected. Using a step-by-step regression method, a regression model was developed, which included such factors as the average monthly wage and household expenditure on healthcare. The prediction of the quantitative potential of the pharmaceutical market for 2018 is carried out on the basis of extrapolation of the values of the factors that have the most effect on the resultant variable. Conclusions. A method for predicting the size of the potential of market of dexketoprofen based on multiple regression was developed. This

What factors influence mitigative capacity?

International Nuclear Information System (INIS)

Winkler, Harald; Baumert, Kevin; Blanchard, Odile; Burch, Sarah; Robinson, John

2007-01-01

This article builds on Yohe's seminal piece on mitigative capacity, which elaborates 'determinants' of mitigative capacity, also reflected in the IPCC's third assessment report. We propose a revised definition, where mitigative capacity is a country's ability to reduce anthropogenic greenhouse gas emissions or enhance natural sinks. By 'ability' we mean skills, competencies, fitness, and proficiencies that a country has attained which can contribute to GHG emissions mitigation. A conceptual framework is proposed, linking mitigative capacity to a country's sustainable development path, and grouping the factors influencing mitigative capacity into three main sets: economic factors, institutional ones, and technology. Both quantitative and qualitative analysis of factors is presented, showing how these factors vary across countries. We suggest that it is the interplay between the three economic factors-income, abatement cost and opportunity cost-that shape mitigative capacity. We find that income is an important economic factor influencing mitigative capacity, while abatement cost is important in turning mitigative capacity into actual mitigation. Technology is a critical mitigative capacity, including the ability to absorb existing climate-friendly technologies or to develop innovative ones. Institutional factors that promote mitigative capacity include the effectiveness of government regulation, clear market rules, a skilled work force and public awareness. We briefly investigate such as high abatement cost or lack of political willingness that prevent mitigative capacity from being translated into mitigation

A survey on critical factors influencing agricultural insurance

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Ali Valipour

2013-01-01

Full Text Available Agricultural business is a very high-risk job and an increase demand for agricultural products from one side and steady increase in production cost and weather changes, on the other side, have motivated many to use insurance for agricultural products. Insurance plays an important role in influencing crop production and insured satisfaction or farmers. The purpose of this research is to find critical components in agricultural insurance. Based on an exploration of the literature review and interviews, the proposed study of this paper extracts 24 variables and using factor analysis, we select the most important factors, which are grouped in seven categories. The implementation of our factor analysis has revealed uncertainty, moderator, market equilibrium, risky environment, empowering factor, education, training, structural hazards and natural ecosystems as the most important factors influencing agricultural industry.

FACTORS INFLUENCING YIELD SPREADS OF THE MALAYSIAN BONDS

OpenAIRE

Norliza Ahmad; Joriah Muhammad; Tajul Ariffin Masron

2009-01-01

Malaysian bond market is developing rapidly but not much is understood in terms of macroeconomic factors that could influence the yield spread of the Ringgit Malaysian denominated bonds. Based on a multifactor model, this paper examines the impact of four macroeconomic factors namely: Kuala Lumpur Composite Index (KLCI), Industry Production Index (IPI), Consumer Price Index (CPI) and interest rates (IR) on bond yield spread of the Malaysian Government Securities (MGS) and Corporate Bonds (CBs...

Selling Principles: Influencing Principles of Marketing Students' Perceptions of and Attitudes toward Marketing as a Discipline

Science.gov (United States)

Camey, John P.; Williams, Janice K.

2004-01-01

Many marketing departments have experienced decreasing enrollments in marketing courses and difficulty recruiting students into the marketing major. This article examines and validates the Principles of Marketing class as significantly influencing students' overall perceptions of and attitudes toward marketing and the pursuit of marketing as their…

Factors influencing variation in dentist service rates.

Science.gov (United States)

Grembowski, D; Milgrom, P; Fiset, L

1990-01-01

In the previous article, we calculated dentist service rates for 200 general dentists based on a homogeneous, well-educated, upper-middle-class population of patients. Wide variations in the rates were detected. In this analysis, factors influencing variation in the rates were identified. Variation in rates for categories of dental services was explained by practice characteristics, patient exposure to fluoridated water supplies, and non-price competition in the dental market. Rates were greatest in large, busy practices in markets with high fees. Older practices consistently had lower rates across services. As a whole, these variables explained between 5 and 30 percent of the variation in the rates.

Marketing Performance of Traditional Batik in Yogyakarta Based on Entrepreneurship Orientation and Environment Factors

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Lusi SUWANDARI

2017-12-01

Full Text Available The purpose of this paper is to analyze the entrepreneurship orientation and environment factors that influence to improve the marketing performance of traditional batik. Through verification method can be the result of causal relationships between variables. The survey was conducted on 124 Batik’s medium small industries in Yogyakarta by using PLS analysis. The study results that entrepreneurship orientations and environment factors can improve the marketing performance of Batik’s medium small industries in Yogyakarta. Environment factors as opportunities and resources used well so that it can directly affect the marketing performance. A prominent entrepreneurship orientation is innovative and proactive. Innovation did only limit to the promotion of while medium small industries are known as a source of innovative products because it has adequate resources and finds the uniqueness than other product.

Diagnostics of the Factors Influencing the Export Activity of an Enterprise

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Skrynkovskyy Ruslan M.

2017-09-01

Full Text Available The modern practice of doing business proves that a successful entrance of any enterprise to external (international markets depends on the level of its readiness for carrying out foreign economic activity. Under such circumstances, the process of targeted analysis and assessment of factors influencing the export activity of the enterprise is relevant, expedient and important. The aim of the article is the formation and development of theoretical and methodological bases for diagnosing factors influencing the export activity of an enterprise on the basis of theory and practice in the field of management and administration. It is found that the diagnostics should be understood as the process of identification, analysis and evaluation of influence (functional, dysfunctional of the factors (circumstances, conditions, etc. on the export activity of an enterprise in order to identify and solve problems (current, possible ones in the sphere of supply and implementation of specific actions (steps related to its entrance to external (international markets. It is determined that the key business indicators of the system for diagnosing the factors influencing the export activity of an enterprise are indicators reflecting the influence of the main factors on its export activity: level of fulfillment of obligations in terms of cost; level of conclusion of “expensive contracts”; share of renewed business contracts in the total number of contracts; level of satisfaction of claims; level of delivery variability. The prospect for further research in this scientific direction is developing a system of partial diagnostic goals of the integrated system of goals for conducting economic diagnostics of enterprises taking into account the diagnostics of factors influencing the export activity of an enterprise as a partial diagnostic goal.

FACTORS INFLUENCING YIELD SPREADS OF THE MALAYSIAN BONDS

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Norliza Ahmad

2009-01-01

Full Text Available Malaysian bond market is developing rapidly but not much is understood in terms of macroeconomic factors that could influence the yield spread of the Ringgit Malaysian denominated bonds. Based on a multifactor model, this paper examines the impact of four macroeconomic factors namely: Kuala Lumpur Composite Index (KLCI, Industry Production Index (IPI, Consumer Price Index (CPI and interest rates (IR on bond yield spread of the Malaysian Government Securities (MGS and Corporate Bonds (CBs for a period from January 2001 to December 2008. The findings support the expected hypotheses that CPI and IR are the major drivers that influence the changes in MGS yield spreads. However IPI and KLCI have weak and no influence on MGS yield spreads respectively Whilst IR, CPI and IPI have significant influence on the yield spreads of CB1, CB2 and CB3, KLCI has significant influence only on the CB1 yield spread but not on CB2 and CB3 yield spreads.

ANALISIS KEPUASAN PENGHUNI DAN PERANAN ENVIRONMENTAL INFLUENCES INDIVIDUAL CONSUMERS DAN MARKETER STIMULI PADA KONDOMINIUM MEWAH DI SURABAYA

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Timoticin Kwanda

2002-01-01

Full Text Available The occupancy rate of luxurious condominiums in Surabaya keep on decreasing. There are many reasons for these problems, among others economic crisis that weakened market-buying capability (external and decreased preferences to reside (internal. The internal factor comprises of occupant’s satisfaction, environmental influences, individual consumers and marketer stimuli. The purpose of the research is to know according to the assessment of the occupants which of these four factors, is higher and more dominant. The occupants surveyed are the occupants of the luxurious condominiums in Surabaya, such as Paragon, Beverly, Puri Matahari, Regency, Graha Famili, and Puri Darmo. Samples were taken with Purposive Sampling method and collected through questioners. Anova is used to analyse the data with SPS 2000 program. The result showed that there are no significant differences of occupant’s satisfaction, environmental influences, individual consumers and marketer stimuli on the six observed condominiums. Meanwhile according to the mean, occupant’s satisfaction, individual consumers and marketer stimuli are dominant at Puri Matahari, and environmental influences are dominant at Puri Darmo. Abstract in Bahasa Indonesia : Tingkat hunian kondominium mewah di Surabaya terus menurun tajam. Hal yang menjadi penyebabnya antara lain krisis ekonomi yang memperlemah daya beli pasar (eksternal dan menurunnya minat menempati (internal. Faktor internal adalah kepuasan penghuni, environmental influences, individual consumers dan marketer stimuli. Penelitian ini bertujuan untuk mengetahui penilaian penghuni kondominium mewah di Surabaya, yaitu Paragon, Beverly, Puri Matahari, Regency, Graha Famili, dan Puri Darmo terhadap keempat faktor ini. Ingin diketahui faktor mana yang lebih tinggi dan lebih dominan peranannya. Pengambilan sampel menggunakan metode Purposive Sampling dengan pengumpulan data melalui kuesioner. Analisis data menggunakan Anova dengan program SPS

Factors Influencing Tacit Knowledge in Construction

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Jawahar Nesan

2012-11-01

Full Text Available Increased complexity of the construction business and consequentuse of new management concepts and technologies ledconstruction organisations to focus more on the transfer of explicitknowledge. However, it is the tacit knowledge that determinesthe construction companies’ competitiveness in a business thatis driven by turbulent market conditions and customers’ everincreasingdemands. This paper highlights the importance of tacitknowledge sharing in construction, explores the challenges andopportunities to efficiently share tacit knowledge, and based on theliterature review identifies some critical factors that influence tacitknowledge in construction. It is argued that employees’ knowledgesharing (learning behaviours are influenced by work practices thatare borne by respective organisational behaviours. Organisational,cultural, and project characteristics that facilitate knowledgesharing among construction employees are explored and thepractices that influence the construction employee behaviour insharing tacit knowledge are highlighted.

Analysis of the influence of marketing environment factors on the development of non-Olympic sports in sports schools (on the example of sports tourism

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Nataliiya Sereda

2015-06-01

Full Text Available Purpose: to determine the degree of influence of factors of macro- and microenvironment on the development of sports tourism in Kharkiv region. Materials and Methods: the paper uses the methods of analysis of literary sources and documents, system and organizational analysis, methods of marketing analysis (PEST and SWOT analysis, methods of mathematical statistics. The study was conducted in 4 children and youth sports schools of Kharkiv region, where it is cultivated sports tourism, only 124 respondents. Results: the degree of dependence of the functioning and development of sports tourism from the marketing environment. Conclusions: sport tourism is a relatively new socio-economic phenomenon. Promotion of non-Olympic sports, develop relevant marketing programs for their development is necessary to attract more children and teenagers to a systematic practice of physical fitness and sports activities.

Heroin-related overdose: The unexplored influences of markets, marketing and source-types in the United States

Science.gov (United States)

Mars, Sarah G.; Fessel, Jason N.; Bourgois, Philippe; Montero, Fernando; Karandinos, George; Ciccarone, Daniel

2015-01-01

Heroin overdose, more accurately termed ‘heroin-related overdose’ due to the frequent involvement of other drugs, is the leading cause of mortality among regular heroin users. (Degenhardt et al., 2010) Heroin injectors are at greater risk of hospital admission for heroin-related overdose (HOD) in the eastern United States where Colombian-sourced powder heroin is sold than in the western US where black ‘tar’ heroin predominates. (Unick et al., 2014) This paper examines under-researched influences on HOD, both fatal and non-fatal, using data from a qualitative study of injecting drug users of black tar heroin in San Francisco and powder heroin in Philadelphia Data were collected through in-depth, semi-structured interviews carried out in 2012 that were conducted against a background of longer-term participant-observation, ethnographic studies of drug users and dealers in Philadelphia (2007–12) and of users in San Francisco (1994–2007, 2012). Our findings suggest three types of previously unconsidered influences on overdose risk that arise both from structural socio-economic factors and from the physical properties of the heroin source-types: 1) retail market structure including information flow between users; 2) marketing techniques such as branding, free samples and pricing and 3) differences in the physical characteristics of the two major heroin source forms and how they affect injecting techniques and vascular health. Although chosen for their contrasting source-forms, we found that the two cities have contrasting dominant models of drug retailing: San Francisco respondents tended to buy through private dealers and Philadelphia respondents frequented an open-air street market where heroin is branded and free samples are distributed, although each city included both types of drug sales. These market structures and marketing techniques shape the availability of information regarding heroin potency and its dissemination among users who tend to seek out

Heroin-related overdose: The unexplored influences of markets, marketing and source-types in the United States.

Science.gov (United States)

Mars, Sarah G; Fessel, Jason N; Bourgois, Philippe; Montero, Fernando; Karandinos, George; Ciccarone, Daniel

2015-09-01

Heroin overdose, more accurately termed 'heroin-related overdose' due to the frequent involvement of other drugs, is the leading cause of mortality among regular heroin users. (Degenhardt et al., 2010) Heroin injectors are at greater risk of hospital admission for heroin-related overdose (HOD) in the eastern United States where Colombian-sourced powder heroin is sold than in the western US where black 'tar' heroin predominates. (Unick et al., 2014) This paper examines under-researched influences on HOD, both fatal and non-fatal, using data from a qualitative study of injecting drug users of black tar heroin in San Francisco and powder heroin in Philadelphia Data were collected through in-depth, semi-structured interviews carried out in 2012 that were conducted against a background of longer-term participant-observation, ethnographic studies of drug users and dealers in Philadelphia (2007-12) and of users in San Francisco (1994-2007, 2012). Our findings suggest three types of previously unconsidered influences on overdose risk that arise both from structural socio-economic factors and from the physical properties of the heroin source-types: 1) retail market structure including information flow between users; 2) marketing techniques such as branding, free samples and pricing and 3) differences in the physical characteristics of the two major heroin source forms and how they affect injecting techniques and vascular health. Although chosen for their contrasting source-forms, we found that the two cities have contrasting dominant models of drug retailing: San Francisco respondents tended to buy through private dealers and Philadelphia respondents frequented an open-air street market where heroin is branded and free samples are distributed, although each city included both types of drug sales. These market structures and marketing techniques shape the availability of information regarding heroin potency and its dissemination among users who tend to seek out the

Market research on factors influencing women's preferences in investment decision making

OpenAIRE

Sharma, Abhishek.; Douglas, Tony.; Jaworski, Piotr.

2017-01-01

This study aims to gain knowledge on the factors that influence the investment decision making of women in Singapore. The research explores the fact that investment decision is being affected by the demographic, psychographic factors of the individuals. The individuals may be equal in all aspects but their investment decision varies with their own perception towards various investment plans. The research was conducted among 200 respondents through a survey so as to get an empirical findings o...

Social networks and factor markets

DEFF Research Database (Denmark)

Abay, Kibrom Araya; Kahsay, Goytom Abraha; Berhane, Guush

2018-01-01

We investigate the role of an indigenous social network in Ethiopia, the iddir, in facilitating factor market transactions among smallholder farmers. We use a detailed longitudinal household survey data and employ a fixed effects estimation to identify the effect of iddir membership on factor...... market transactions among farmers. We find that joining an iddir network improves households’ access to land, labour and credit transactions. Our findings also hint that iddir networks may crowd-out borrowing from local moneylenders (locally referred as ‘Arata Abedari’), a relatively expensive credit...

An investigation on different factors influencing growth of banking deposits

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Zahra Houshmand Neghabi

2013-01-01

Full Text Available Banking deposit is the primary source of contributing to economy and it is important to understand what factors influence such deposits. In this paper, we present an empirical study to find the relationship between banking deposit and other important factors such as capital market, money market, commodity market, foreign exchange rates such as US dollar and Euro exchange rates to local currency (Rials. We gather the data over the period of 2010-2012 and using ordinary least square technique study different hypotheses. All t-student values are statistically meaningful when the level of significance is ten percent and some of the parameters are even meaningful when the level of significance is five percent. The results indicate that the rate of bank deposit is negatively associated with commodity market growth rate (-.001995, US dollar exchange rate (-0.004167, banking industry growth rate (-0.278826 and moving average (-0.940418. In addition, dependent variable is positively associated with Euro exchange growth rate (0.005676.

FACTORS INFLUENCING THE LABOUR PRODUCTIVITY IN DAIRY SECTOR IN EU

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Radek ZDENĚK

2014-11-01

Full Text Available The most important for the stability of Europe and Czech milk market is to remain competitive in world markets, as the main way for balance on the internal market is based on successful export of dairy products to third countries. Price volatility and environmental sustainability are seen as the most serious current problems in the dairy industry and dairy farming. The aim of this paper is to assess the development of the production and milk prices in the EU and assess the main factors that affect labour productivity. The number of cows per worker is one of the most important factors affecting labour productivity. Effect of prices on labour productivity in monetary expression is not as significant as is usually assumed. The technical equipment of labour should be an important factor influencing the number of cows per worker. The hypothesis that higher technical equipment of labour should create better conditions for higher productivity could be assumed.

Two-faced property of a market factor in asset pricing and diversification effect

Science.gov (United States)

Eom, Cheoljun

2017-04-01

This study empirically investigates the test hypothesis that a market factor acting as a representative common factor in the pricing models has a negative influence on constructing a well-diversified portfolio from the Markowitz mean-variance optimization function (MVOF). We use the comparative correlation matrix (C-CM) method to control a single eigenvalue among all eigenvalues included in the sample correlation matrix (S-CM), through the random matrix theory (RMT). In particular, this study observes the effect of the largest eigenvalue that has the property of the market factor. According to the results, the largest eigenvalue has the highest explanatory power on the stock return changes. The C-CM without the largest eigenvalue in the S-CM constructs a more diversified portfolio capable of improving the practical applicability of the MVOF. Moreover, the more diversified portfolio constructed from this C-CM has better out-of-sample performance in the future period. These results support the test hypothesis for the two-faced property of the market factor, defined by the largest eigenvalue.

The Influence of Color Perception on Marketing Decisions

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Šliburytė Laimona

2017-06-01

Full Text Available The article examines colour (sight marketing as one of the element of sensory marketing highlighting the importance of its perception and use in marketing decisions. Theoretical studies reveal that seeking to influence consumer behaviour, colour is used in setting linkages with characteristics of the product, as well as defining product packaging, advertising, point of sale, and brand communication.

Franchised fast food brands: An empirical study of factors influencing growth

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Christopher A. Wingrove

2017-03-01

Full Text Available Orientation: Franchising is a popular and multifaceted business arrangement that captures a sizeable portion of the restaurant industry worldwide. Research purpose: The study empirically investigated the influence of various site location and branding factors on the growth of franchised fast food restaurant brands across the greater Gauteng region. Motivation of the study: Researching which factors influence the growth of franchised fast food restaurant brands is important for an emerging market context such as South Africa when considering the marked increase in the consumption of fast foods. Design: A sample of 140 customers was surveyed from 12 leading franchised fast food outlets. Primary data were collected for various items representing site location and brand factors. Regression analysis was used to test the hypotheses. Findings: The overall findings showed that convenience and central facilities of a retail location are positively and significantly associated with the growth of the franchise fast food outlet. Practical implications: The study findings have implications for practitioners who need to take into account which factors influence revenue growth, since targeted interventions may be required to implement sustainable strategies by franchisors. Contribution: The findings may serve as a catalyst for this growing and important activity in South Africa and other emerging markets.

Factors influencing accounting conservatism in banks: the UAE case

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Magdi El-Bannany

2017-06-01

Full Text Available The purpose of this study is to determine the factors influencing the accounting conservatism for banks in the UAE over the period 2006-2013. Design/methodology/approach – Multiple regression analysis is used to test the relationship between accounting conservatism as a dependent variable and the independent variables intellectual capital performance, market structure, level of protection against risk, bank size, and bank profitability. The results indicate that intellectual capital performance, market structure, bank size, the level of protection against risk and bank profitability have significant impact on the accounting conservatism for banks in the UAE. These results might help the banking and accounting regulators to address the factors affecting accounting conservatism. This study adds to the literature on the determinants of accounting conservatism in banks. In particular, it tests whether the new theories of intellectual capital performance, market structure and level of protection against risk have an impact on accounting conservatism in the banking industry in the UAE.

An Analysis of the Influence of Fundamental Values' Estimation Accuracy on Financial Markets

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Hiroshi Takahashi

2010-01-01

Full Text Available This research analyzed the influence of the differences in the forecast accuracy of fundamental values on the financial market. As a result of intensive experiments in the market, we made the following interesting findings: (1 improvements in forecast accuracy of fundamentalists can contribute to an increase in the number of fundamentalists; (2 certain situations might occur, according to the level of forecast accuracy of fundamentalists, in which fundamentalists and passive management coexist, or in which fundamentalists die out of the market, and furthermore; (3 where a variety of investors exist in the market, improvements in the forecast accuracy could increase the number of fundamentalists more than the number of investors that employ passive investment strategy. These results contribute to clarifying the mechanism of price fluctuations in financial markets and also indicate one of the factors for the low ratio of passive investors in asset management business.

A study on different factors influencing customer satisfaction on industrial market

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Alireza Shirani

2014-01-01

Full Text Available Customer satisfaction plays essential role on the success of industrial products such as milk in todays’ marketing planning. In this paper, we present a conceptual model to measure the relative impact of various factors on customer satisfaction. The proposed study of this paper designs a questionnaire and distributes it among managers of a dairy producer named Pegah in city of Esfahan, Iran. Using Pearson correlation ratio as well as stepwise regression technique, the study has found positive and meaningful relationship between customer satisfaction and price, quality of product, distribution and compatibility with customer expectation. In addition, the study detects a negative and meaningful relationship between conflict and customer satisfaction.

Financial factor influence on scaling and memory of trading volume in stock market.

Science.gov (United States)

Li, Wei; Wang, Fengzhong; Havlin, Shlomo; Stanley, H Eugene

2011-10-01

We study the daily trading volume volatility of 17,197 stocks in the US stock markets during the period 1989-2008 and analyze the time return intervals τ between volume volatilities above a given threshold q. For different thresholds q, the probability density function P(q)(τ) scales with mean interval 〈τ〉 as P(q)(τ)=〈τ〉(-1)f(τ/〈τ〉), and the tails of the scaling function can be well approximated by a power law f(x)∼x(-γ). We also study the relation between the form of the distribution function P(q)(τ) and several financial factors: stock lifetime, market capitalization, volume, and trading value. We find a systematic tendency of P(q)(τ) associated with these factors, suggesting a multiscaling feature in the volume return intervals. We analyze the conditional probability P(q)(τ|τ(0)) for τ following a certain interval τ(0), and find that P(q)(τ|τ(0)) depends on τ(0) such that immediately following a short (long) return interval a second short (long) return interval tends to occur. We also find indications that there is a long-term correlation in the daily volume volatility. We compare our results to those found earlier for price volatility.

Identifying the customer satisfaction factors in furniture market

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Majid Azizi

2017-05-01

Full Text Available Purpose – the purpose of this research is to identify the influential factors on customer satisfaction in the Iranian furniture market in order to get acquainted with the fundamental items for planning future sales programs with the purposes of extolling competitive advantages. Design/methodology/approach – A commixture of 6 items and 31 factors were educed from interviewing with 20 experts in furniture designing and manufacturing industry. The collected data from customer need indexes in previous research were also used. Findings – results showed that such factors as economic factors weighting 0.32, product specifications weighting 0.21 and credibility weighting 0.19 were the most important indexes and price weighting 0.195, fame weighting 0.131, quality, durability and resistance weighting 0.116, paying conditions weighting 0.095, designing and decorating in virtual softwares before ordering weighting 0.074, updatedness weighting 0.064 and interaction approach with the weight of 0.42 were the most considerable influential sub-indexes on the satisfaction of the Iranian furniture market customers. Research limitations/implications – by the enhancement of competition throughout the world markets and the inevitable presence of Iran in it, the market activists’ concentration should shift towards paying comprehensive attention to desires and needs of furniture market customers. Practical implications – some important issues on planning suitable manufacturing and marketing programs in furniture market are introduce so that the activists be aware of considering the growing knowledge and awareness of end-users which increases the pressure on the manufacturer side. There are also some solutions in terms of internal and external organizational factors with regard to the complex nature of competitive environment in furniture market. Originality/value – the paper provides an examination of effective factors on customer satisfaction with a

An empirical study of various factors, influencing the behavior of consumers towards fast food joints in Indian Market

OpenAIRE

Agarwal, Sugandha; Guirat, Rafika Ben

2017-01-01

The global markets have witnessed major shifts in the consumers’ behavior that have been much influenced by the change of technology, innovation, research and development. The consumer’s needs thus dynamically change in order to respond to the change in the social and business environment. The corporate and business strategies of companies thus being developed in the light of capitalizing the potential from the markets but however, how the customers would react to the products and services of...

MARKET SUCCESS FACTORS OF SUSTAINABLE PRODUCTS

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Janine Fleith de Medeiros

2013-06-01

Full Text Available This article investigates dimensions and factors that according to the perception of business managers drive the market success of environmentally sustainable products. Initially, publications related to new products introduced to the market (with or without environmental focus were evaluated. Four complementary dimensions were identified as responsible for proper performance: (i Market Knowledge, (ii Interfunctional Collaboration, (iii Knowledge Integration Mechanisms, and (iv Generative Learning. Considering the above, an exploratory study following a qualitative approach was conducted with managers that work in the Brazilian market. For the choice of the respondents, some characteristics were considered, such as growth in the sector of activity where the organization works, and the area that they manage. Results lead to the validation and ranking of the factors and dimensions mentioned in the literature. They also allowed the identification of new factors as: technological domain, competitive price, quality, company's brand, and payback. Moreover, considering the variables described and the relationships established among them, it was inferred that technological domain can be considered as a dimension. This suggestion is based on the respondents' perception concerning "technological domain", such as: specialized people, research budget, and also budget for facilities and equipment. The study also shows deeper difference among practice areas than among sectors. Based on the list of factors that was generated, new studies are recommended to measure the impact of the factors and dimensions on the success of green products.

Influence Factors and Improvement Recommendations for Core Competency of Township Enterprises

OpenAIRE

Zhang, Chengjun

2014-01-01

Core competency of township enterprises may be influenced from the property right, technology, scale operation, financial management and talent. In view of these influence factors, township enterprises should conduct technological innovation, bring into full play functions of talents, promote corporate culture of township enterprises, attach great importance to development of core products and innovation of relevant systems, and establish market information platform for township enterprises.

Driving factors of interactions between the exchange rate market and the commodity market: A wavelet-based complex network perspective

Science.gov (United States)

Wen, Shaobo; An, Haizhong; Chen, Zhihua; Liu, Xueyong

2017-08-01

In traditional econometrics, a time series must be in a stationary sequence. However, it usually shows time-varying fluctuations, and it remains a challenge to execute a multiscale analysis of the data and discover the topological characteristics of conduction in different scales. Wavelet analysis and complex networks in physical statistics have special advantages in solving these problems. We select the exchange rate variable from the Chinese market and the commodity price index variable from the world market as the time series of our study. We explore the driving factors behind the behavior of the two markets and their topological characteristics in three steps. First, we use the Kalman filter to find the optimal estimation of the relationship between the two markets. Second, wavelet analysis is used to extract the scales of the relationship that are driven by different frequency wavelets. Meanwhile, we search for the actual economic variables corresponding to different frequency wavelets. Finally, a complex network is used to search for the transfer characteristics of the combination of states driven by different frequency wavelets. The results show that statistical physics have a unique advantage over traditional econometrics. The Chinese market has time-varying impacts on the world market: it has greater influence when the world economy is stable and less influence in times of turmoil. The process of forming the state combination is random. Transitions between state combinations have a clustering feature. Based on these characteristics, we can effectively reduce the information burden on investors and correctly respond to the government's policy mix.

Factors Influencing Pricing Decision: Evidence from Non-Financial Firms in Nigeria

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Luqman Olawale

2017-02-01

Full Text Available This study examines the significant factors influencing pricing decision in Nigeria. The study is based on the appraisal of the factors that influence pricing decision using 100 non-financial companies listed on the Nigeria Stock Exchange (NSE in 2013. The cross sectional data was obtained from annual reports of the sampled firms which were analyzed based on OrdinaryRegression model. The results revealed that cost of sales has an insignificant positive effect on pricing policy, while company’s objective and consumer perception has significant positive relationship on pricing policy. On the external determinants, market demand and availability of close substitute has a significant negative effect on pricing policy while macroeconomic trend and market segment has insignificant negative effect on pricing policy. This study therefore suggests among others that, effort should be made on reducing cost of production in order to maximize profit.

Does an Environmental Marketing Strategy Influence Marketing and Financial Performance? A Study of Indonesian Exporting Firms

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Kardison Lumban Batu

2017-01-01

Full Text Available Purpose – Broadly speaking, the implementation of green practice leads to higher performance in exporting firms. To test this concept empirically, this study proposes environmental marketing strategy as an antecedent of product differentiation and cost leadership as a means to promote marketing and financial performance. Design/Methodology/Approach – This study was conducted on 388 respondents serving as operational, production, and marketing managers of Indonesian exporting firms and used structural equation modelling (SEM with AMOS 18 as an analysis technique. Findings and implications – The findings revealed that environmental marketing strategy significantly influences product differentiation and cost leadership. More specifically, product differentiation simultaneously influences marketing and financial performance. However, cost leadership influences financial performance but not marketing performance. This study implies the importance of environmental orientation in setting a firm strategy and promoting the performance of international firms. Limitations – The measurement items proposed in this study were adopted from studies conducted in developed countries; they have not been proven appropriate for direct application in developing countries such as Indonesia. Originality – This study is original in that it explores the importance of environmental studies in setting a firm strategy and promoting the performance of international business.

Risk Factors in Derivatives Markets

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Raimonda Martinkutė-Kaulienė

2015-02-01

Full Text Available The objective of the article is to analyse and present the classification of risks actual to derivative securities. The analysis is based on classical and modern literature findings and analysis of newest statistical data. The analysis led to the conclusion, that the main risks typical for derivatives contracts and their traders are market risk, liquidity risk, credit and counterparty risk, legal risk and transactions risk. Pricing risk and systemic risk is also quite important. The analysis showed that market risk is the most important kind of risk that in many situations influences the level of remaining risks.

Identifying and ranking the factors affecting entrepreneurial marketing to facilitate exports

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Mehdi Habibzadeh

2016-04-01

Full Text Available Small and medium enterprises (SMEs are believed the most important components of today’s businesses and they can boost the growth of economy. This paper presents an empirical investigation to identify and rank important factors influencing on entrepreneurial marketing to facilitate exports of SMEs. The study designs a questionnaire in Likert scale and distributes it among 387 randomly selected entrepreneurs who act as managers of some SMEs in city of Tehran, Iran. Cronbach alpha is calculated as 0.873, which is well above the acceptable level. Using principle component analysis, the study has determined four factors including competitive intelligence, competitive advantage, external factors and internal factors to facilitate the export of SMEs.

FACTORS INFLUENCING FOOD NEOPHOBIA. A BRIEF REVIEW

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STOICA Maricica

2016-12-01

Full Text Available Nowadays, the number of new food products has increased considerably. Nevertheless, not all new food products are accepted and understood by consumers, the innovations in the food sector are often not well received by the market, partly due to a phenomenon known as food neophobia. Food neophobia, a general aversion to try new or unfamiliar foods, has a major impact on preferences, selection and food product acceptability. The neophobic consumers tend to display negative attitudes and less pleasure in relation to new food products. Food neophobia is based on three main reasons for rejection of a food, such as: dislike of its sensory characteristics, fear of negative consequences of eating it, and disgust arising from the idea of the food’s nature or origin. Phobia towards the introduction of unfamiliar foods in the diet can occur for several different factors, such as: socio-demographic characteristics, education level and lifestyle, degree of urbanization, income level, arousal, personal experiences, advertising, fashion, advices of other persons, and habits. This review paper was designed to provide up-to-date relevant information on factors influencing food neophobia, like social factors, type of new food, education, and arousal. The scientific information presented here could help food scientists in new food development, and food companies to develop the best marketing strategies that lead to a general decrease in neophobic consumers’ behaviour. The application of appropriate marketing strategies may allow the product to reach a competitive advantage and be successful.

Global Factors that Affect the Real Estate Markets in the EU

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Povilas Švogžlys

2016-06-01

Full Text Available The place, neighbourhood, infrastructure, and apartment plan are the main factors which have an influence on price for the buyers, sellers, investors, or brokers participating in the buying and selling processes of real estate. Participants of the process forget frequently that there are more crucial factors which can affect not only the prices of property, but the prices of real estate in the whole region as well in the future. The article uses benchmarking and discuss the main external factors which affect the real estate market in the European Union, the current events and the proposals are presented and the specific conclusions are identified.

Purchasing green to become greener: Factors influence consumers’ green purchasing behavior

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Hosein Vazifehdoust

2013-09-01

Full Text Available This study proposes an integrated model that combines the Theory of Reasoned Action (TRA and two categories of variables, personal and marketing, to investigate the attitudinal and behavioral decision factors to purchase green products. The model derived and tested via structural equation modeling on a sample of 374 consumers from the Guilan province in Iran. The results show that attitude is explained by consumers’ environmental concern, quality of green products, green advertising and green labeling. The results of the structural equation analysis indicate that attitude positively influences intention to purchase green products. Green purchasing intention also influences on green purchasing behavior. This paper also discusses the implications of the results for marketers and researchers.

Factors affecting the carbon allowance market in the US

Energy Technology Data Exchange (ETDEWEB)

Kim, Hyun Seok; Koo, Won W. [Center for Agricultural Policy and Trade Studies, Department of Agribusiness and Applied Economics, North Dakota State University, Dept 7610, P.O. Box 6050, Fargo, ND 58103-6050 (United States)

2010-04-15

The US carbon allowance market has different characteristic and price determination process from the EU ETS market, since emitting installations voluntarily participate in emission trading scheme. This paper examines factors affecting the US carbon allowance market. An autoregressive distributed lag model is used to examine the short- and long-run relationships between the US carbon allowance market and its determinant factors. In the long-run, the price of coal is a main factor in the determination of carbon allowance trading. In the short-run, on the other hand, the changes in crude oil and natural gas prices as well as coal price have significant effects on carbon allowance market. (author)

Factors affecting the carbon allowance market in the US

International Nuclear Information System (INIS)

Kim, Hyun Seok; Koo, Won W.

2010-01-01

The US carbon allowance market has different characteristic and price determination process from the EU ETS market, since emitting installations voluntarily participate in emission trading scheme. This paper examines factors affecting the US carbon allowance market. An autoregressive distributed lag model is used to examine the short- and long-run relationships between the US carbon allowance market and its determinant factors. In the long-run, the price of coal is a main factor in the determination of carbon allowance trading. In the short-run, on the other hand, the changes in crude oil and natural gas prices as well as coal price have significant effects on carbon allowance market.

Foreign Market Selection Factors in the Australian Construction Services Sector

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Faiza El-Higzi

2012-11-01

Full Text Available A survey of Australian construction companies is described, aimed at identifying the mainfactors considered when choosing foreign markets for their international activities. Thishighlights the importance of the host country’s economic, political and structural factors,the interplay of company motivations for expansion and the availability of a relevant constructionproject. Other factors influence a company’s approach to overseas operations,but do not significantly affect the choice of country. Also identified is a need to improvegovernment approaches to construction service expansion to other countries, with a focuson specific projects and policy regulations to assist the industry, and to build closer relationsbetween construction companies and financial institutions.

Factors influencing pricing in the accommodation sector in South Africa

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Engelina du Plessis

2011-12-01

Full Text Available Price is a significant factor of competitiveness. Price is a complex issue and is determined by a variety of demand and supply factors. These factors also differ from industry to industry. The purpose of this article is to determine the factors that influence pricing in the South African accommodation sector. In order to generate proper data, a survey was conducted at various South African accommodation establishments that were obtained from the databases of the three major associations in the accommodation sector. Two-hundred and forty seven questionnaires completed by managers from accommodation establishments were used in this research. Principal component factor analyses with Varimax rotation in STATISTICA were carried out. These resulted in ten factors, namely environmental qualities, amenities, image, management factor, positioning, quality service factor, infrastructure service factor, location, marketing and product quality factor. The results revealed that the major factors in pricing are service quality, image and product quality. Consequently this article can be used to assist managers in pricing and in obtaining a better competitive position in the industry by revising management structures and marketing campaigns. Keywords and phrases: Tourism industry, price competitiveness, service quality, image, product quality, entrepreneur and factor analysis

Study on Major Factors Influencing University Students’ Behavior of Consumption on Online Tourism in Shijiazhuang

OpenAIRE

Xiao-Feng Xu

2015-01-01

In this study, we have a study of the major factors influencing university students’ behavior of consumption on online tourism in Shijiazhuang. The major factors influencing university students’ behavior of consumption on online tourism in Shijiazhuang include personal motivation, attitude, sense of security and satisfaction. The external factors include price, brand and reputation of the online tourism and tourism websites. Some suggestions for network marketing can be drawn from the feature...

The Influencing Factors of Enterprise Sustainable Innovation: An Empirical Study

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Si-Hua Chen

2016-04-01

Full Text Available Sustainable innovation is the inexhaustible source of development of enterprises. Within fierce market competition, only by depending on continuous innovation can an enterprise exist and develop. By conducting an exploratory factor analysis and a confirmatory factor analysis, this paper proposes a theoretical model, dividing enterprise sustainable innovation ability into three aspects: knowledge innovation capability, production innovation capability, and market innovation capability, and analyzes the influencing factors respectively. Finally, applying this theoretical model to a practical case, with system dynamics method, the simulation results show that they are consistent with real enterprise facts. Therefore, the framework of determinants of sustainable innovation built in this paper has already been verified theoretically and practically. It not only lays a theoretical foundation for further research, but also provides a clear ground for firms to improve their sustainable innovation.

The Influence of Entry Mode Decisions on International Marketing Policies. A Framework

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Fabio Musso

2012-05-01

Full Text Available Several studies on firms' marketing strategy in foreign markets revealed inconsistent resultsregarding the relationship between entry mode strategies and the adoption of marketing policies. Thisinconsistency was due to the diversity of assumptions used for the conceptualization of the influence of entrymodes on marketing strategies. The purpose of this paper is to offer a conceptual model that can support theanalysis of how the firm’s choice of entry mode may influence the adoption of marketing tools in the selectedmarket.

Factors influencing smokeless tobacco use in rural Ohio Appalachia.

Science.gov (United States)

Nemeth, Julianna M; Liu, Sherry T; Klein, Elizabeth G; Ferketich, Amy K; Kwan, Mei-Po; Wewers, Mary Ellen

2012-12-01

The burden of smokeless tobacco (ST) use disproportionally impacts males in rural Ohio Appalachia. The purpose of this study was to describe the cultural factors contributing to this disparity and to articulate the way in which culture, through interpersonal factors (i.e. social norms and social networks) and community factors (i.e. marketing and availability), impacts ST initiation and use of ST among boys and men in Ohio Appalachia. Fifteen focus groups and 23 individual qualitative interviews were conducted with adult (n = 63) and adolescent (n = 53) residents in Ohio Appalachian counties to ascertain factors associated with ST use and the impact of ST marketing. Transcriptions were independently coded according to questions and themes. ST use appears to be a rite of passage in the development of masculine identity in Ohio Appalachian culture. Interpersonal factors had the greatest influence on initiation and continued use of ST. Ohio Appalachian boys either emulated current ST users or were actively encouraged to use ST through male family and peer networks. Users perceived their acceptance into the male social network as predicated on ST use. Community factors, including ST advertisement and access to ST, reinforced and normalized underlying cultural values. In addition to policy aimed at reducing tobacco marketing and access, interventions designed to reduce ST use in Ohio Appalachia should incorporate efforts to (1) shift the perception of cultural norms regarding ST use and (2) address male social networks as vehicles in ST initiation.

Quantifying social influence in an online cultural market.

Science.gov (United States)

Krumme, Coco; Cebrian, Manuel; Pickard, Galen; Pentland, Sandy

2012-01-01

We revisit experimental data from an online cultural market in which 14,000 users interact to download songs, and develop a simple model that can explain seemingly complex outcomes. Our results suggest that individual behavior is characterized by a two-step process--the decision to sample and the decision to download a song. Contrary to conventional wisdom, social influence is material to the first step only. The model also identifies the role of placement in mediating social signals, and suggests that in this market with anonymous feedback cues, social influence serves an informational rather than normative role.

Quantifying social influence in an online cultural market.

Directory of Open Access Journals (Sweden)

Coco Krumme

Full Text Available We revisit experimental data from an online cultural market in which 14,000 users interact to download songs, and develop a simple model that can explain seemingly complex outcomes. Our results suggest that individual behavior is characterized by a two-step process--the decision to sample and the decision to download a song. Contrary to conventional wisdom, social influence is material to the first step only. The model also identifies the role of placement in mediating social signals, and suggests that in this market with anonymous feedback cues, social influence serves an informational rather than normative role.

Analysis on the Influence of Stock Index Futures on Chinese Stock Market

Institute of Scientific and Technical Information of China (English)

王钊

2014-01-01

As the first product of financial futures in China, CSI 300 Stock Index Futures is a symbol of the continual improvement and development of Chinese capital market system. So it would be bound to generate immeasurable influence on Chinese capital market and financial system. Starting from introducing the relevant summaries of stock index futures, this paper analyzes the influence of the stock index futures on the fluctuation in the international stock market;then, it analyzes influence of the stock index futures on the fluctuation in Chinese stock market, in order to propose some suggestions to the policies for developing Chinese stock index futures.

Long-run equilibrium relationships in the international stock market factor systems

Directory of Open Access Journals (Sweden)

Hyung-Suk Choi

2014-06-01

Full Text Available The main objective of this paper is to investigate the international linkages among local, country-specific stock market factors in order to better understand the dependence structure of increasingly integrated world financial markets. The seeming discordance between Fama and French (1998 and Griffin (2002 regarding the multi-factor model in the international stock markets motivates us to study the international relationship among local factors. With the individual stock data from the six major developed countries in the international stock market, we compose daily returns to the Fama-French three factors (i.e. market, size, and value and the momentum factor over the period from January 2000 to June 2010. We investigate the international linkages among local stock market factors, focusing on their equilibrium relationship in the integrated world financial market. The cointegration analysis indicates that local factor indices, constructed from the cumulative factor returns, are cointegrated for each of the four factor classes. Thus, we conclude that local factors are globally bound to each other through a long-run equilibrium relationship and that although stock market factors may be local, rather than global, individual stock returns are driven by common global stochastic trends.

Paths, Patterns and Factors That Influence the Entry of University Graduates into the Labour Market

Science.gov (United States)

Jimenez Vivas, Amparo; Menendez Alvarez-Hevia, David

2017-01-01

This article provides an overview of the literature that contributes to the study of the key factors that explain the process by which university graduates enter the labour market. It is approached from the standpoint of the Spanish experience but also discussesother European initiatives. Understanding this process is paramount for the…

An exploration study on factors influencing Iranian food industry

Directory of Open Access Journals (Sweden)

Arash Hosseinzadeh

2013-05-01

Full Text Available The proposed study of this paper present an empirical investigation to detect important factors impacting on food market using factor analysis. The proposed study designed a questionnaire, distributed among 207 customers who were regular customers of two food chains in city of Tehran, Iran named Shahrvand and Hyperstar. The results of our survey indicate that six major factors including brand loyalty, physical characteristics, pricing effects, performance characteristics, brand relationship and brand position influence food industry, significantly. In terms of the first factor, brand loyalty, “Trust”, “Packaging design characteristics”, “Competitive pricing strategy”, “Stability in quality”, “External relationships” and “Meeting expectations” are important factors in different categories.

Investigating important factors influencing purchasing from chains

Directory of Open Access Journals (Sweden)

Naser Azad

2012-04-01

Full Text Available In this paper, we survey important factors, influencing customers to buy more from one of well known food market operating in capital city of Iran named Shahrvand. The survey studies the effects of six factors including customer's perception, persuasive factors, brand, customers' expectations, product's characteristics and special features of store on attracting more customers. We have distributed questionnaire among 196 customers who regularly visit stores and analyzed details of the data. The results indicate that customers' perception is the most important item, which includes eight components. Years of experience is the most important item in our survey followed by impact of color and working hours. Diversity of services is another factor, which plays the most important role followed by quality of services. Next, fidelity and brand are other most important factors and the name of store and risk are in lower degree of importance.

The Consumer’s Experience of Design Influences How Markets Work

DEFF Research Database (Denmark)

Gabrielsen, Gorm; Kristensen, Tore

2016-01-01

Most studies in marketing operate at a market level, which also becomes frequently the condition for design work. This means that the aggregate or weighted average consumer is the focus. Having already made this aggregation as the “top-down approach” indicates, it is not feasible to take...... the consequences at a market level. We explore a procedure that enables the marketer to estimate the effect of a marketing message like a mission statement in a logo at the level of a single individual. This is a prior to market test, with its own realism. The procedure can easily be extended to products, where...... the trace of the individual. In the bottom up approach we measure how much the influence of a treatment like that of facing a particular design influences each human being. Successively, one may see if other behavioural characteristics also unite for instance those who are heavily affected or those who...

What factors influence physiotherapy service provision in rural communities? A pilot study.

Science.gov (United States)

Adams, Robyn; Sheppard, Lorraine; Jones, Anne; Lefmann, Sophie

2014-06-01

To obtain stakeholder perspectives on factors influencing rural physiotherapy service provision and insights into decision making about service provision. Purposive sampling, open-ended survey questions and semi-structured interviews were used in this exploratory, qualitative study. A rural centre and its regional referral centre formed the pilot sites. Nine participant perspectives were obtained on rural physiotherapy services. Stakeholder perspectives on factors influencing rural physiotherapy service provision and service level decision making. Workforce capacity and capability, decision maker's knowledge of the role and scope of physiotherapy, consideration of physiotherapy within resource allocation decisions and proof of practice emerged as key issues. The latter three were particularly reflected in public sector participant comments. Business models and market size were identified factors in influencing private practice. Influencing factors described by participants both align and extend our understanding of issues described in the rural physiotherapy literature. Participant insights add depth and meaning to quantitative data by revealing impacts on local service provision. Available funding and facility priorities were key determinants of public sector physiotherapy service provision, with market size and business model appearing more influential in private practice. The level of self direction or choice about which services to provide, emerged as a point of difference between public and private providers. Decisions by public sector physiotherapists about service provision appear constrained by existing capacity and workload. Further research into service level decision making might provide valuable insights into rural health service delivery. © 2014 National Rural Health Alliance Inc.

Factors That Influence the Practice of Elective Induction of Labor

Science.gov (United States)

Moore, Jennifer; Low, Lisa Kane

2012-01-01

Elective induction of labor has been linked to increased rates of prematurity and rising rates of cesarean birth. The purpose of this investigation was to evaluate current trends in induction of labor scholarship focusing on evidence-based factors that influence the practice of elective induction. A key word search was conducted to identify studies on the practice of elective induction of labor. Analysis of the findings included clustering and identification of recurrent themes among the articles with 3 categories being identified. Under each category, the words/phrases were further clustered until a construct could be named. A total of 49 articles met inclusion criteria: 7 patient, 6 maternity care provider, and 4 organization factors emerged. Only 4 of the articles identified were evidence based. Patient factors were divided into preferences/convenience, communication, fear, pressure/influence, trust, external influences, and technology. Provider factors were then divided into practice preferences/convenience, lack of information, financial incentives, fear, patient desire/demand, and technology. Organization factors were divided into lack of enforcement/accountability, hospital culture, scheduling of staff, and market share issues. Currently, there is limited data-based information focused on factors that influence elective induction of labor. Despite patient and provider convenience/preferences being cited in the literature, the evidence does not support this practice. PMID:22843006

7 CFR 1437.11 - Average market price and payment factors.

Science.gov (United States)

2010-01-01

... 7 Agriculture 10 2010-01-01 2010-01-01 false Average market price and payment factors. 1437.11... ASSISTANCE PROGRAM General Provisions § 1437.11 Average market price and payment factors. (a) An average... average market price by the applicable payment factor (i.e., harvested, unharvested, or prevented planting...

Trends in Fashion Marketing and their influence to consumer buying decision

OpenAIRE

Votočková, Pavlína

2017-01-01

This master's thesis deals with Trends in Fashion Marketing and their influence to consumer buying decision. The aim of the thesis is to analyse consumer's attitude to fashion marketing and it's current trends: Fast Fashion, online shopping, co-branding and influence of social sites. The thesis is devided into a theoretical and a practical part. The theoretical part deals with consumer behavior, specification of current situation on the fashion market, locating of production and supply chain ...

A Critical Evaluation of the Influence of Creative Thinking on Marketing Creativity

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Marius Sebastian RÜCKER

2017-05-01

Full Text Available Due to the rapid technological development and a globally competitive business environment, creative marketing methods become increasingly important for a unique value proposition. As a result, the aim of this research paper is to critically evaluate the influence of creative thinking on marketing creativity. In order to evaluate this correlation, examples of creative marketing concepts in traditional marketing and online marketing campaigns are examined and analysed in regards to potentially required creative thinking processes. This evaluation led to the conclusion that creative thinking influences marketing creativity in a holistic way by creating experiences, forming relationships, and addressing large audiences in a cost-efficient way.

Simulation of the influence of Danish cattle markets on a Foot-and-Mouth epidemic

DEFF Research Database (Denmark)

Boklund, Anette; Lastein, D. B.; Hisham Beshara Halasa, Tariq

During the epidemic of Foot-and-Mouth disease (FMD) in the United Kingdom in 2001, live animal markets had large influence on the spread of the disease. The culture of and behavior around markets are expected to be different between countries. During the last decade, the number of animals traded...... through markets in Denmark has decreased and only few cattle markets are left. The purpose of this study was to investigate, whether cattle markets would influence the duration, size and economic consequences of a potential FMD epidemic in Denmark. The spread of FMD was simulated using the stochastic...... included a larger area compared to scenarios without markets. Economic results will be described in the final paper. Markets can influence spread of other diseases as well. Little is known about the influence of markets on spread of other diseases. Even though FMD is more contagious than many other...

Influence of livestock markets on the spread of FMD

DEFF Research Database (Denmark)

Boklund, Anette; Hisham Beshara Halasa, Tariq; Christiansen, Lasse Engbo

2012-01-01

The purpose of this study was to investigate, whether cattle markets would influence the duration, size and economic consequences of a potential FMD epidemic in Denmark. The spread of FMD was simulated using the InterSpread Plus. For movements of cattle to and from markets, we modeled the frequency...... of movements to markets for the individual herd and categorized herds that could receive contacts from markets. The epidemics were initiated in herds with market contacts. In a basic market scenario, we used the individual herds’ probability of moving animals to markets, while in a control scenario we reduced...... all probabilities of movements to markets to zero, to reflect a situation with no markets. Each scenario was initiated in 386 different herds (index), and for each index herd, the model was run 100 times. The number of extra contacts generated through a market was set to 3.5 and the probability...

Market influence on the low carbon energy refurbishment of existing multi-residential buildings

International Nuclear Information System (INIS)

Atkinson, Jonathan G.B.; Jackson, Tim; Mullings-Smith, Elizabeth

2009-01-01

This paper explores the relationship between the energy market; the political and regulatory context; and energy design decisions for existing multi-residential buildings, to determine what form the energy market landscape would take if tailored to encourage low carbon solutions. The links between market dynamics, Government strategies, and building designs are mapped to understand the steps that achieve carbon reduction from building operation. This is achieved using a model that takes financial and energy components with market and design variables to provide net present cost and annual carbon outputs. The financial component applies discounted cash flow analysis over the building lifespan, with discount rates reflecting contractual characteristics; the carbon component uses Standard Assessment Procedure (SAP) 2005. A scenario approach is adopted to test alternative strategies selected to encourage low carbon solutions in two residential and two office designs. The results show that the forward assumption of energy price escalation is the most influential factor on energy investment, together with the expected differentiation between the escalation of gas and electricity prices. Using this, and other influencing factors, the research reveals trends and strategies that will achieve mainstream application of energy efficiency and microgeneration technologies, and reduce carbon emissions in the existing multi-residential sector.

Factors Influencing Smokeless Tobacco Use in Rural Ohio Appalachia

Science.gov (United States)

Nemeth, Julianna M.; Liu, Sherry T.; Klein, Elizabeth G.; Ferketich, Amy K.; Kwan, Mei-Po; Wewers, Mary Ellen

2015-01-01

Background The burden of smokeless tobacco (ST) use disproportionally impacts males in rural Ohio Appalachia. The purpose of this study was to describe the cultural factors contributing to this disparity and to articulate the way in which culture, through interpersonal factors (i.e. social norms and social networks) and community factors (i.e. marketing and availability), impacts ST initiation and use of ST among boys and men in Ohio Appalachia. Methods Fifteen focus groups and twenty-three individual qualitative interviews were conducted with adult (n=63) and adolescent (n=53) residents in Ohio Appalachian counties to ascertain factors associated with ST use and the impact of ST marketing. Transcriptions were independently coded according to questions and themes. Results ST use appears to be a rite of passage in the development of masculine identity in Ohio Appalachian culture. Interpersonal factors had the greatest influence on initiation and continued use of ST. Ohio Appalachian boys either emulated current ST users or were actively encouraged to use ST through male family and peer networks. Users perceived their acceptance into the male social network as predicated on ST use. Community factors, including ST advertisement and access to ST, reinforced and normalized underlying cultural values. Conclusions In addition to policy aimed at reducing tobacco marketing and access, interventions designed to reduce ST use in Ohio Appalachia should incorporate efforts to 1) shift the perception of cultural norms regarding ST use and 2) address male social networks as vehicles in ST initiation. PMID:22427033

The modes of influence of oil on gas markets - The economy

International Nuclear Information System (INIS)

Maisonnier, Guy

2016-01-01

This article first indicates how the oil price has influence on some gas markets in the USA, in the UK and in the Asia-Pacific region. The author then focuses on this last region, notably Japan where the LNG market was strongly impacted by the oil price. Many Asian actors now want to reform the gas market in order to avoid such a strong influence. The author discusses the consequences of the development of shale gas exploitation in the USA, not only on the US domestic market, but also on Europe and Asia. In Europe, two types of prices are still coexisting: indexed and spot prices. Indexed prices might be reached in periods of tension on the market (during a cold winter), but the trend is globally oriented downwards. It seems that spot prices tend to converge toward indexed prices, at least in winter. Thus, despite the existence of indexed contracts, the influence of oil price is slowly decreasing. Finally, the author outlines upheavals experienced by the gas market since 2009 due to economic growth, development of shale gas, change of contract models, level of LNG supply, CO 2 price, increasing share of renewable energies

INFLUENCE OF MARKETING COMMUNICATIVE STRATEGIES ON CONSUMER BEHAVIOUR: A CASE OF THE HIGH-TECHNOLOGY MARKET OF UKRAINE

OpenAIRE

Victoria Zhurylo; Olga Prygara

2017-01-01

The purpose of the study is to research consumer behaviour types and to develop marketing strategies of communicative influence on the consumer in the high-technology goods market. Methodology. Marketing research in Ukrainian market of high-tech goods is conducted to define motivations of the consumers and the peculiarities of their market behaviour. The profiles of target customers are developed and the typology of consumer behaviour is formed, based on the reasons of purchasing of high-tech...

Analysis Influence of Proactivity Power Business, Market Orientation, and Competitive Advantage toward Marketing Performance

Directory of Open Access Journals (Sweden)

Lili Karmela Fitriani

2016-02-01

Full Text Available This research is an empirical study on Batik SMEs (Small Medium Enterprises in Cirebon District, West Java. This study analyzes the effect of proactivity power business, market orientation, and competitive advantage towards marketing performance. The subjects of this research were 215 Batik SMEs in Cirebon District West Java. The analysis was done using Structural Equation Modeling (SEM, AMOS ver. 18. The result shows that proactivity power business, market orientation, and competitive advantage give positive influence on marketing performance of  Batik SMEs. The research implication is when SME businesses focus on the effort in improving their proactivity power business and competitive advantage, it will give positive impact on marketing performance. Other research finding reveals that  the orientation of customer and orientation of competitor have some effects on marketing performance. In addition, SME businesses should know what customers want and they should be able to identify their competitors in order to improve their marketing performance.

The positive influence of state agricultural marketing programs on adults' fruit and vegetable consumption.

Science.gov (United States)

Howlett, Elizabeth A; Burton, Scot; Newman, Christopher L; Faupel, Michel A

2012-01-01

To assess whether state-sponsored agricultural marketing programs had a positive influence on adult consumers' fruit and vegetable consumption. Differences in fruit and vegetable consumption between 2000 and 2005 in states that initiated marketing campaigns during this period and those that did not were examined. A representative sample (n  =  237,320) of adults aged 18 and older from states with and without marketing programs was used. The study used data from the 2000 and 2005 Behavioral Risk Factor Surveillance System. The number of fruit and vegetable servings per week and the percentage of respondents consuming five or more servings of fruits and vegetables per day were examined. Between-subjects analysis of variance and logistic regression. In the absence of a marketing campaign, there was a significant decrease in fruit and vegetable consumption between 2000 and 2005. In states with campaigns, consumption remained stable or increased. Marketing effects were stronger for women than for men. Conclusions . State-sponsored agricultural marketing programs had favorable effects on consumers' consumption of fruits and vegetables.

Factors Influencing the Adoption of Cloud Computing by Decision Making Managers

Science.gov (United States)

Ross, Virginia Watson

2010-01-01

Cloud computing is a growing field, addressing the market need for access to computing resources to meet organizational computing requirements. The purpose of this research is to evaluate the factors that influence an organization in their decision whether to adopt cloud computing as a part of their strategic information technology planning.…

The Resistance of national cultures to global marketing influence

OpenAIRE

Pikturnienė, Indrė

2005-01-01

Due to Increased regional integration, countries, which were previously closed to the world, became exposed to universal or partly adapted marketing mixes. A discussion whether global marketing campaigns can influence national cultures, and serve as a drive for emergence of global culture is developed in the article. The paper demonstrates that the conclusion, whether global marketing campaigns can generate globalisation of culture, depends on the definition of culture, which can overwhelm ei...

THE INFLUENCE OF PERSONAL, SITUATIONAL AND ORGANIZATIONAL FACTORS ON VOLUNTEERS COMMITTEMENT

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Marcela Sefora (SANA NEMTEANU

2015-11-01

Full Text Available Volunteerism as an activity in the context of non profit organizations aknowledged an increasing growth in Romania after the fall of comunism. Research in the nonprofit field is clustered around the identification ofinfluencial factors regarding volunteer involvement. Interest in academic research regarding non profit, third sector and non profit marketing gainedmore popularity in the last two decades. Theories of marketingapplicable in nonprofit sector are disscused, being adopted theorethical constructs from either sciences alsoas sociology, psychology, anthropology and organizational behavior schiences. General accepted conceptual and empirical constructs are not yet developed, which leads to the fact that study on influencial factors on volunteerism stillneeds to be developed and tested. The maininfluencial factors identified in the literature review cluster around personal, situational and organizational. Personal factors analysed were the socio-demographic, motivations, situational factors were cost and time oportunity, availability, experience in the field. On theother side organizational factors identified were charachteristics of the job, internal marketing and relationship with clients. Identified factors have influence on volunteer satisfaction regarding the activity in the organization and organizational commitement, increasing the retention of volunteers

Factors influencing consumer purchasing patterns of generic versus brand name over-the-counter drugs.

Science.gov (United States)

Kohli, Erol; Buller, Allison

2013-02-01

US consumers spend more than $20 billion/year on over-the-counter (OTC) drugs. Although generic and brand name OTC drugs share the same active ingredients and undergo the same rigorous Food and Drug Administration approval process, brand name formulations continue to lead the OTC drug market with a higher market share. There is a limited amount of publicly available information regarding consumer perceptions and awareness about generic and brand name OTC drugs. The main objective of this research was to understand what factors influence US consumers to purchase generic versus brand name OTC drugs. The researchers used a 20-question, self-administered, multiple-choice survey to collect data on the factors influencing consumers' preferences for generic versus brand name OTC drugs. Results revealed that the single most influential factor for participants when purchasing OTC drugs was lower cost. Although economic factors play an important role in influencing consumers to choose generic formulations, a variety of other factors including advertisements, duration of the OTC effectiveness, severity of sickness, preferable form of OTC medication, safety of the OTC, relief of multiple symptoms, and preferred company will persuade others to pay more for brand name drugs. Ultimately, increased awareness and use of generic OTC drugs may result in substantial cost savings for consumers.

Key Success Factors in Medical Tourism Marketing

OpenAIRE

Yung-Sheng Yang

2013-01-01

The planners in tourism businesses and medical institutes, the evaluation criteria and dimensions for Medical Tourism Marketing are determined by experts through expert interviews. The weights and correlations among the dimensions and criteria are determined by Analytic Hierarchy Process (AHP) to construct an evaluating indicator model suitable for Medical Tourism Marketing. By organizing the overall weight of the key success factors in Medical Tourism Marketing, the top five indicators conta...

Implementation of marketing strategy: Factor of competitive advantage

Directory of Open Access Journals (Sweden)

Krstić Ivan

2011-01-01

Full Text Available Primary objective of the company is to reach the business success. Competitors have the same objective. Only the companies that really meet the consumer's needs and demands survive in the competitive struggle. The company who succeeds in it, has the possibility to achieve the competitive advantage as well. The company has to have the adequate marketing strategy in order to fulfill the marketing objectives and achieve the competitive advantage. The marketing strategy should be flexible and properly implemented to fulfill the expected results. The best solution is developing the credible strategies. Researching of the strategic marketing literature, the authors have noted down that the greater attention is given to the formulation than the implementation of the marketing strategy. In this text, focus is on the research of the marketing strategy implementation as a significant factor of the competitive advantage. The traditional concept of the marketing strategy implementation is taken into consideration first, as well as the risks the enterprise is facing with in that case. Thereafter, the testing and developing of the credible marketing strategy is represented, as well as the problems the enterprise is facing with in the implementation. Finally, the executive skills and control are analyzed as important factors of the successful implementation of the marketing strategy. .

An empirical analysis on the effects of marketing communications on market share adjustment

Directory of Open Access Journals (Sweden)

Somayeh Hozouri

2014-01-01

Full Text Available During the past few years, there has been growing competition between two primary sources of mobile service providers including Hamrah Aval and Irancell in Iran. The competition is so tight that both service providers have spent significant amount of money on marketing planning. Therefore, it is necessary to find important factors influencing on better marketing planning. This paper presents an investigation to analyze the effects of marketing communications on market share adjustment. The proposed study of this paper has used principle component analysis and it has detected four factors environment issues, marketing organization, market development and relationship oriented.

Higher School Marketing Strategy Formation: Classifying the Factors

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N. K. Shemetova

2012-01-01

Full Text Available The paper deals with the main trends of higher school management strategy formation. The author specifies the educational changes in the modern information society determining the strategy options. For each professional training level the author denotes the set of strategic factors affecting the educational service consumers and, therefore, the effectiveness of the higher school marketing. The given factors are classified from the stand-points of the providers and consumers of educational service (enrollees, students, graduates and postgraduates. The research methods include the statistic analysis and general methods of scientific analysis, synthesis, induction, deduction, comparison, and classification. The author is convinced that the university management should develop the necessary prerequisites for raising the graduates’ competitiveness in the labor market, and stimulate the active marketing policies of the relating subdivisions and departments. In author’s opinion, the above classification of marketing strategy factors can be used as the system of values for educational service providers. 

Factors Influencing Organic Food Purchase of Young Chinese Consumers

OpenAIRE

Li, Xiufeng; Xin, Yazhi

2015-01-01

Organic food has drawn attention of more and more consumers. As a result, many researchers have attempted to explain the motivations and marketing issues relevant to the topic. The previous studies provide some conflicting results and could not produce a comprehensive understanding of organic food consumers in China. Given the present research, this paper attempts to conduct a comprehensive study of organic food consumption by examining a variety of factors influencing the consumption of orga...

Factors influencing consumers’ online purchase behaviour of skin care

OpenAIRE

Di Palma, Amelia

2015-01-01

2015 dissertation for MA in International Marketing Management. Selected by academic staff as a good example of a masters level dissertation. \\ud \\ud Purpose – The purpose of this paper is investigating which factors influence consumers’ purchase behaviour of skin care online, and what impact online trust has on mitigating the effects of risk normally associated with shopping online. The study explores industry specific variables and their effects on online consumer behaviour. The study also ...

Energy intensive industry for Alaska. Volume I: Alaskan cost factors; market factors; survey of energy-intensive industries

Energy Technology Data Exchange (ETDEWEB)

Swift, W.H.; Clement, M.; Baker, E.G.; Elliot, D.C.; Jacobsen, J.J.; Powers, T.B.; Rohrmann, C.A.; Schiefelbein, G.L.

1978-09-01

The Alaskan and product market factors influencing industry locations in the state are discussed and a survey of the most energy intensive industries was made. Factors external to Alaska that would influence development and the cost of energy and labor in Alaska are analyzed. Industries that are likely to be drawn to Alaska because of its energy resources are analyzed in terms of: the cost of using Alaska energy resources in Alaska as opposed to the Lower 48; skill-adjusted wage and salary differentials between relevant Alaskan areas and the Lower 48; and basic plant and equipment and other operating cost differentials between relevant Alaskan areas and the Lower 48. Screening and evaluation of the aluminum metal industry, cement industry, chlor-alkali industry, lime industry, production of methanol from coal, petroleum refining, and production of petrochemicals and agrichemicals from North Slope natural gas for development are made.

How market environment may constrain global franchising in emerging markets

OpenAIRE

Baena Graciá, Verónica

2011-01-01

Although emerging markets are some of the fastest growing economies in the world and represent countries that are experiencing a substantial economic transformation, little is known about the factors influencing country selection for expansion in those markets. In an attempt to enhance the knowledge that managers and scholars have on franchising expansion, the present study examines how market conditions may constrain international diffusion of franchising in emerging markets. They are: i) ge...

The Influence of Experiential Marketing, Emotional Branding, Brand Trust Towards Brand Loyalty

Directory of Open Access Journals (Sweden)

Retno Dewanti

2011-11-01

Full Text Available The restaurant business in jakarta showed rapidly increased. Marketing today as the compete of brand strategy and experiental marketing on the competitive situation. The Jun Jan Kitchen is a new restaurant specialized on Chinnese Food, urgent to know the brand loyalty. The Aim research is to measured the influence of Experiental marketing, emotional branding and brand trust towards brand loyalty. Research method used descriptif, data collecting technique with questioner and observation. Statistic tools using path analysis to looking for contribution level on each variabel towards other. Population this research is customer Jun Jan Kitchen. Sampling technique using accidental sampling. Amount of sample is 100 customers. Result of this research is experiental marketing giving the significant influence towards brand trust whereas Emotional branding giving the significant influence towards brand loyalty. 

The role of new product development on export market share

Directory of Open Access Journals (Sweden)

Naser Azad

2013-10-01

Full Text Available There is an ongoing change on customers’ needs on selecting customers’ needs, which may influence requirements on designing products and services as well as export sale and company’s market shares in domestic and international market. In the present study, through descriptive approach with qualitative method and case study, we investigate important key factors influencing on new product development and products’ successive factors at overseas nutritional market. In addition by presenting a new model in accordance with the present condition of the organization we explore the closest product development model and affective factors influencing them. The study investigates 36 factors and extracts six important ones, which influence product development including intelligent information, process research and development, strategy introduced, participation strategy, market survey and differentiation strategy.

Space Weather Influence on the Earth wheat markets: past, present, and future.

Science.gov (United States)

Pustil'Nik, Lev

We consider problem of a possible influence of unfavorable states of the space weather on agriculture market through chain of connections: "space weather"-"earth weather"-"agriculture crops"-"price reaction". We show that new manifestations of "space weather"-"earth weather" relations discovered in the last time allow to revise wide field of expected solar-terrestrial connections. In the previous works we proposed possible mechanisms of wheat market reaction in the form of price bursts on the specific unfavorable states of space weather. We show that implementation of considered "price reaction scenarios" is possible only for condition of simultaneous realization of several necessary conditions: high sensitivity of local earth weather in selected region to space weather; state of "high risk agriculture" in selected agriculture zone; high sensitivity of agricultural market to possible deficit of supply. Results of previous works (I, II) included application of this approach to wheat market in Medieval England and to modern USA durum market showed that real connection between wheat price bursts and space weather state is observed with high confidence level. The aim of present work is answer on the question, why wheat markets in one region are sensitive to space weather factor, while another regional wheat markets demonstrate absolute indifferent reaction on this factor. For this aim we consider distribution of sensitivity of wheat markets in Europe to space weather as function of localization in different climatic zones. We analyze giant database of 95 European wheat markets from 14 countries during about 600-year period (1260-1912). We show that observed sensitivity of wheat market to space weather effects controlled, first of all, by type of predominant climate in different zones of agriculture. Wheat markets in the North and part of Central Europe (England, Iceland, Holland) shows reliable sensitivity to space weather in minimum states of solar activity with low

The market for research reactors

International Nuclear Information System (INIS)

Roegler, H.J.

1986-01-01

The assay deals with some basic questions if there is an international market for research reactors at all, which influencing factors affect this market, and if research reactors have any effects on the future market for nuclear engineering. (UA) [de

Sustaining the edge: factors influencing strategy selection in academic health centers.

Science.gov (United States)

Walsh, Anne M; Szabat, Kathryn

2002-01-01

Competition within the acute care sector as well as increased penetration by managed care organizations has influenced the structure and role of academic health centers during the past decade. The market factors confronting academic health centers are not dissimilar from conditions that confront other organizations competing in mature industries characterized by declining profitability and intense rivalry for market share. When confronted with intense competition or adverse external events, organizations in other industries have responded to potential threats by forming alliances, developing joint ventures, or merging with another firm to maintain their competitive advantage. Although mergers and acquisitions dominated the strategic landscape in the healthcare industry during the past decade, recent evidence suggests that other types of strategic ventures may offer similar economic and contracting benefits to member organizations. Academic health centers have traditionally been involved in network relationships with multiple partners via their shared technology, collaborative research, and joint educational endeavors. These quasi-organizational relationships appear to have provided a framework for strategic decisions and allowed executives of academic health centers to select strategies that were competitive yet closely aligned with their organizational mission. The analysis of factors that influenced strategy selection by executives of academic health centers suggests a deliberate and methodical approach to achieving market share objectives, expanding managed care contracts, and developing physician networks.

Investigating the effective factors on electronic trade by viral marketing

Directory of Open Access Journals (Sweden)

Nina Ghane

2014-04-01

Full Text Available This paper performs an investigation to explore a number of strategies underpinning virtual marketing. The study also provides several suggestions for marketers seeking to use viral marketing to position brands or to change a brand’s image, to encourage new product trials and to increase product uptake rates. In this article, we investigate the effect of external factors such as capturing the imagination, targeting credible sources, leveraging combinations of technology and easy to use product on virtual marketing. In addition, the study considers internal factors such as inclusion (the need to be part of a group, the need to be different and affection on viral marketing. The survey has been accomplished among 140 Iranian people, who were familiar with virtual marketing and they are selected, randomly. Using Pearson correlation as well as regression analysis, the study provides some evidences that there were some positive and meaningful relationship between some internal/external factors and virtual marketing.

Market driving behaviour in organisations: Antecedents and outcomes

Directory of Open Access Journals (Sweden)

Jurie Van Vuuren

2013-05-01

Full Text Available Previous research suggests that the market driving behaviour of firms is linked to exceptional performance. However, the elements of market driving, its antecedents and outcomes, have so far not been empirically measured. The primary objectives of this study are to identify factors that describe market driving, develop a conceptual model, and then consider influencing factors and performance indicators drawn from the entrepreneurship and marketing literature. The model has been empirically tested using a sample of managers in the South African healthcare industry. A fully structured questionnaire was used to address the objective of this study. The realised sample of n=328 was used to analyse the conceptual model applying a partial least squares path modelling approach (PLS-PM. The results revealed that market driving is a firm behaviour and is distinguished by three distinct concepts: market sensing, influencing customer preferences and alliance formation. Three out of four antecedents: strategic orientation, entrepreneurial capital and entrepreneurial behaviour, influenced market driving ability positively. The study also demonstrated that market driving behaviour positively influences firm performance and relative competitive strength

The Joint Dynamics of Equity Market Factors

DEFF Research Database (Denmark)

Christoffersen, Peter; Langlois, Hugues

2013-01-01

The 4 equity market factors from Fama and French (1993) and Carhart (1997) are pervasive in academia and practice. However, not much is known about their joint distribution and dynamics. We find striking evidence of asymmetric tail dependence across the factors. While the linear factor correlatio...

Influence of lokpa cattle market wastes on agricultural soil quality ...

African Journals Online (AJOL)

Influence of lokpa cattle market wastes on agricultural soil quality. ... African Journal of Environmental Science and Technology ... Soil samples were collected from the Central, 3 and 6 m Northwards, Southwards, Eastwards and Westwards of Lokpa cattle market, Umuneochi Local Government Area of Abia State, Nigeria at ...

An exploration study to find important factors influencing on authenticity of brand

Directory of Open Access Journals (Sweden)

Naser Azad

2013-10-01

Full Text Available Building an appropriate brand always makes it possible to reach better market share in competitive market. This paper presents a study to find important factors influencing the authenticity of brand. The proposed study designs a questionnaire in Likert scale consists of 21 questions, distributes it among 400 people who purchase regularly from chain stores in city of Tehran, Iran and collects 388 filled ones. Cronbach alpha is calculated as 0.712. In addition, Kaiser-Meyer-Olkin Measure of Sampling Adequacy and Approx. Chi-Square are 0.748 and 1718.212, respectively. Based on the results of our survey, we have derived five factors including brand identification, brand registration, brand position, perception image from the brand and trust to brand.

ROMANIAN DEMOGRAPHIC FACTORS AND THE INVESTMENTS ON CAPITAL MARKET

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Petric Ioana Ancuta

2010-07-01

Full Text Available The growing interest for investments in capital markets creates the need for studies focused on monitoring and analysing demographic environment in which the investors operate. Its analysis may represent a starting point for finding out opportunities and threats brought by environment for the evolution of Financial Investment Services Companies in Romania. Our paper starts from the assumption that the behaviour of the investor in financial services is influenced by the demographic factors. We focus on some of them, in a descriptive manner. Specifically, they are: monthly net average incomes, gender, age, employment rate and education level of the population. This study also presents a short case of a Financial Investment Services Company named Target Capital.

Critical factors for bioenergy technology implementation. Five case studies of bioenergy markets in the United States, Sweden and Austria

Energy Technology Data Exchange (ETDEWEB)

Roos, Anders [Swedish Univ. of Agricultural Sciences, Uppsala (Sweden). Dept. of Forest-Industry-Market Studies

1998-07-01

This report analyses the driving forces of, and barriers to, biomass energy technology implementation with the objective of defining the most important factors behind the growth of bioenergy markets and suggesting strategies for policy makers and investors. The approach is to describe the important factors for the development of real bioenergy markets at two levels: (1) Institutional, primarily policy, and (2) market structure. Concepts from economic theory, primarily transaction cost theory and industrial organisation, are used in a qualitative way. The report is based on literature studies and field studies of bioenergy markets in three countries: the United States of America, Austria, and Sweden. It is divided into five sections. After the introduction in section one, literature with relevance for this study is reviewed in section two. In section three the energy policy and energy sectors of each country are described. The descriptions include an overview of the biomass energy sectors. Five cases of developed bioenergy markets in the three countries are presented in section four. The cases are residential heating with wood pellets in New Hampshire, United States, biomass power production in Maine, residential heating with pellets in Sweden, biomass district heating in Sweden, and biomass district heating in Austria. All markets are described in terms of the historical development, technical issues, economics, market structure and local policy influences. In the discussion in section five a number of key factors behind the success or failure of bioenergy are presented. Six factors are most important: (1) Complementaries between the bioenergy operations and another activity (for instance when the bioenergy production uses biomass waste products from another industry); (2) economics of scale within the bioenergy business through larger production series, standards, specialization etc.; (3) a competitive bioenergy market (Many sellers and buyers operate in the

Critical factors for bioenergy technology implementation. Five case studies of bioenergy markets in the United States, Sweden and Austria

International Nuclear Information System (INIS)

Roos, Anders

1998-01-01

This report analyses the driving forces of, and barriers to, biomass energy technology implementation with the objective of defining the most important factors behind the growth of bioenergy markets and suggesting strategies for policy makers and investors. The approach is to describe the important factors for the development of real bioenergy markets at two levels: (1) Institutional, primarily policy, and (2) market structure. Concepts from economic theory, primarily transaction cost theory and industrial organisation, are used in a qualitative way. The report is based on literature studies and field studies of bioenergy markets in three countries: the United States of America, Austria, and Sweden. It is divided into five sections. After the introduction in section one, literature with relevance for this study is reviewed in section two. In section three the energy policy and energy sectors of each country are described. The descriptions include an overview of the biomass energy sectors. Five cases of developed bioenergy markets in the three countries are presented in section four. The cases are residential heating with wood pellets in New Hampshire, United States, biomass power production in Maine, residential heating with pellets in Sweden, biomass district heating in Sweden, and biomass district heating in Austria. All markets are described in terms of the historical development, technical issues, economics, market structure and local policy influences. In the discussion in section five a number of key factors behind the success or failure of bioenergy are presented. Six factors are most important: (1) Complementaries between the bioenergy operations and another activity (for instance when the bioenergy production uses biomass waste products from another industry); (2) economics of scale within the bioenergy business through larger production series, standards, specialization etc.; (3) a competitive bioenergy market (Many sellers and buyers operate in the

Critical factors for bioenergy technology implementation. Five case studies of bioenergy markets in the United States, Sweden and Austria

Energy Technology Data Exchange (ETDEWEB)

Roos, Anders [Swedish Univ. of Agricultural Sciences, Uppsala (Sweden). Dept. of Forest-Industry-Market Studies

1998-07-01

This report analyses the driving forces of, and barriers to, biomass energy technology implementation with the objective of defining the most important factors behind the growth of bioenergy markets and suggesting strategies for policy makers and investors. The approach is to describe the important factors for the development of real bioenergy markets at two levels: (1) Institutional, primarily policy, and (2) market structure. Concepts from economic theory, primarily transaction cost theory and industrial organisation, are used in a qualitative way. The report is based on literature studies and field studies of bioenergy markets in three countries: the United States of America, Austria, and Sweden. It is divided into five sections. After the introduction in section one, literature with relevance for this study is reviewed in section two. In section three the energy policy and energy sectors of each country are described. The descriptions include an overview of the biomass energy sectors. Five cases of developed bioenergy markets in the three countries are presented in section four. The cases are residential heating with wood pellets in New Hampshire, United States, biomass power production in Maine, residential heating with pellets in Sweden, biomass district heating in Sweden, and biomass district heating in Austria. All markets are described in terms of the historical development, technical issues, economics, market structure and local policy influences. In the discussion in section five a number of key factors behind the success or failure of bioenergy are presented. Six factors are most important: (1) Complementaries between the bioenergy operations and another activity (for instance when the bioenergy production uses biomass waste products from another industry); (2) economics of scale within the bioenergy business through larger production series, standards, specialization etc.; (3) a competitive bioenergy market (Many sellers and buyers operate in the

Factors influencing economic performance of the South Moravian Region

Directory of Open Access Journals (Sweden)

Iva Živělová

2011-01-01

Full Text Available The paper deals with selected factors influencing economic performance of the South Moravian Region in the years 2003–2009. The economic performance of the region is evaluated by means of a contribution to the Gross Domestic Product of the Czech Republic. Considering the fact that the level of economic activity depends on the exploitation rate of production factors in the considered region, both development of soil exploitation rate and development of labour market indicators correlated with working force utilization are analysed, a number of employed adults and registered unemployment are taken into consideration. Attention is paid to the economic activity rate. The formation of the Gross Fixed Capital, which an assumption of favourable economic performance, and development of Gross Added Value are evaluated.All the regions nowadays fumble with the negative impacts of the economic crisis. According to the analysis of the economic performance of the South Moravian Region and the analysis of the factors influencing this performance, it could be stated, that the development of the South Moravian Region could be evaluated quite positively.

Even Giants Need A Club: Domestic Institutions, Market Size, And Regulatory Influence

OpenAIRE

DAVID BACH

2005-01-01

This paper show that work on international market regulation has paid insufficient attention to the critical role played by domestic political and regulatory institutions. Existing literature emphasizes the role of market power, determined by market size, in analyzing international regulatory influence. While we do not contest the importance of market power, we introduce the notion of domestic regulatory capacity to capture the domestic institutional side of international market regulation th...

A Critical Evaluation of the Influence of Creative Thinking on Marketing Creativity

OpenAIRE

Marius Sebastian RÜCKER

2017-01-01

Due to the rapid technological development and a globally competitive business environment, creative marketing methods become increasingly important for a unique value proposition. As a result, the aim of this research paper is to critically evaluate the influence of creative thinking on marketing creativity. In order to evaluate this correlation, examples of creative marketing concepts in traditional marketing and online marketing campaigns are examined and analysed in regards to potentially...

Determinants of decision to participate in cocoyam marketing among ...

African Journals Online (AJOL)

This study presents the Estimates of Factors Influencing Decision to Participate in Cocoyam Marketing in Abia State, Nigeria. The specific objectives of this study are to estimate factors influencing the decision to participate in cocoyam marketing in Abia State. Primary and secondary data were used in the survey. The primary ...

The marketing concept of nuclear power plant constructors

International Nuclear Information System (INIS)

Czakainski, M.

1980-01-01

The paper examines the largely non-investigated area of marketing theory and energy sciences. The author considers the structure of the nuclear power industry and of marketing, analyses the nuclear power station market and its factors of influence, and gives a market forecast. The marketing concept requires especially a typologization of the investment good nuclear power plant. Project-dependent and project-independent marketing activities are coordinated in a marketing programme, and are integrated into mixed marketing efforts. Problems result from insecurity related to the further development of political, social and economic factors of influence. Constructors of nuclear power plants in the Federal Republic of Germany have to adapt to this insecurity and to face risks presented by entrepreneurial activities and the environment by means of flexible planning. (HSCH) [de

Analysis for Influence of Market Information on Firms＇ Optimal Strategies in Multidimensional Bertrand Game

Institute of Scientific and Technical Information of China (English)

DeqingTan; GuangzhongLiu

2004-01-01

The Bertrand model of two firms' static multidimensional game with incomplete information for two kinds of product with certain substitution is discussed in the paper,and analyzes influences of the firms' forecasting results of total market demands on their optimal strategies according to marxet information. The conclusions are that the more a firm masters market information, the greater differences of forecasted values and expected values of market demands for products have influence upon equilibrium strategies; conversely, the less they have influence upon equilibrium strategies.

An empirical investigation on factors influencing export of herbal supplements

Directory of Open Access Journals (Sweden)

Nazanin Hajmirzahosseini Yazdi

2014-02-01

Full Text Available During the past few years, there have been growing interests in business development of herbal supplements in many developing countries especially in Iran. Herbal supplements are used to cure many deceases such as medicating anxiety, acne, weight loss, depression, etc. In this paper, we present an empirical investigation to detect important factors influencing exporting herbal supplements. The proposed study designs a questionnaire consists of 31 questions, distributes it among 210 experts who are professional in the area of production and distribution of herbal supplements and using factor analysis, the study detects eight factors including supportive laws and regulations, organizational atmosphere, marketing structure, knowledge oriented, feasibility study, research and development, competitive strategy and partnership strategies.

A study on effective factors influencing on equity risk in banking industry

Directory of Open Access Journals (Sweden)

Mohammad Khodaei Valahzaghard

2014-10-01

Full Text Available Measuring the effects of various factors influencing on risk of return in banking system plays essential role on making managerial decisions. This paper investigates the effects of seven factors including equities, leverage, dividend, size, growth domestic products, bank concentration and market return on risk of return in selected banks listed on Tehran Stock Exchange. The study selects the necessary data through financial statements announced on exchange as well as macro-economic figures reported by central bank of Iran to examine the hypotheses of the survey. Using some regression technique, the study has determined that only bank size and growth domestic product influence significantly on risk of return on Tehran Stock Exchange.

Vulnerabilities to misinformation in online pharmaceutical marketing.

Science.gov (United States)

De Freitas, Julian; Falls, Brian A; Haque, Omar S; Bursztajn, Harold J

2013-05-01

Given the large percentage of Internet users who search for health information online, pharmaceutical companies have invested significantly in online marketing of their products. Although online pharmaceutical marketing can potentially benefit both physicians and patients, it can also harm these groups by misleading them. Indeed, some pharmaceutical companies have been guilty of undue influence, which has threatened public health and trust. We conducted a review of the available literature on online pharmaceutical marketing, undue influence and the psychology of decision-making, in order to identify factors that contribute to Internet users' vulnerability to online pharmaceutical misinformation. We find five converging factors: Internet dependence, excessive trust in the veracity of online information, unawareness of pharmaceutical company influence, social isolation and detail fixation. As the Internet continues to change, it is important that regulators keep in mind not only misinformation that surrounds new web technologies and their contents, but also the factors that make Internet users vulnerable to misinformation in the first place. Psychological components are a critical, although often neglected, risk factor for Internet users becoming misinformed upon exposure to online pharmaceutical marketing. Awareness of these psychological factors may help Internet users attentively and safely navigate an evolving web terrain.

Identification of Factors Determining Market Value of the Most Valuable Football Players

Directory of Open Access Journals (Sweden)

Sebastian Majewski

2016-03-01

Full Text Available Purpose: The problem of identifying the most important determinants of the market value of football players is quite well described in the literature. There are many works that try to identify these factors. Some of them are focused on variables to make a set complete and others are on models and methods. The aim of this article is to present the variables influencing the valuation and to build an econometric model valuing footballers playing on the forward position, taking into consideration the assumptions of the econometric modelling. Such an approach indicates managers as other sources for obtaining information. Methodology: Econometric models were used to verify the hypothesis formulated in this research. The database was created on the basis of variables presented on the website www.transfermarkt. de that presents the values of the most valuable football players in the world playing on the forward position. The Gretl program was used in the research. Findings: The literature review showed that there are many independent variables having an impact on the value of the player. There are also many different models used to valuate footballers’ performance rights. The results of estimation of models in the research indicated that such factors as Canadian classification points adjusted the market value of the team and dummy variables describing “goodwill” (only for the best players had an impact on the market value of footballers’ performance rights. Limitations/implications: Information about different factors having an impact on football players’ market value could support the investment decision process of football managers. Originality/value: The results were part of a study concerning economics of sport, particularly processes of management of football clubs and valuation of intangible assets.

Ranking important factors on information technology in development free zone markets: An AHP implementation

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Yahya Rostamnya

2012-08-01

Full Text Available Information technology (IT plays a vital role on developing different markets. In this paper, we study the impact of IT on developing businesses located mainly on free zones or in the borders of countries using analytical hierarchy process. The proposed study of this paper gathered the relative importance of five important factors influencing IT implementation. There are 12 experts and we use pairwise comparison to gather their insight and using Expert Choice we implement AHP for ranking the factors. The results indicate that management is the most important factor, followed by cultural and social items. The other factors including technical, investment and organization items are in lower degree of importance.

Influence Factor of Tertiary Students’ Employability Awareness Adjust Industry 4.0

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Chun-Mei Chou

2017-09-01

Full Text Available This study aims to analyze the correlation (N=621 among tertiary students’ career planning, erecruiting adoption acceptance, and employability awareness in Taiwan. Tertiary students’ perceived career planning includes four factors, namely, self-appraisal, job expectancy, goal selection, and problem solving. E-recruiting adoption acceptance includes four factors, namely, playfulness, ease of use, effectiveness, and usefulness. Employability awareness includes four factors, namely, personal adaptability, employability ambition, career identity, and labour market. Participants responded to a 5-point Likert-type scale for each factor. Analysis was conducted using the structural equation modeling (SEM, and a good model fit was found for both the measurement and structural models. Research findings demonstrate that tertiary students’ career planning significantly and directly influences employability awareness. Career planning significantly and indirectly influences employability awareness by e-recruiting adoption acceptance. Tertiary students’ career planning and e-recruiting adoption acceptance fit the influence model and empirical data of employability awareness. Implications of this study, including the value of student self-assessment of their skills and utility of the e-recruiting to underpin personal career development planning and inform graduate recruitment processes, are discussed and recommendations made.

Assessing the viability of situationally driven segmentation opportunities in the health care market.

Science.gov (United States)

Gehrt, K C; Pinto, M B

1993-01-01

The impact of situational factors has typically been investigated in the context of goods marketing. Very few studies have investigated the influence of situational factors on services marketing. This study demonstrates the importance of situational influence on services marketing by delineating a consumer-based, situationally characterized competitive market structure for health care services. The competitive structure of the health care market is delineated in terms of the similarity/substitutability of the three-factor, situational characterizations of ten health care alternatives. The general marketing implications of the market-structure delineation procedure and the health care-specific implications of the findings are discussed.

Factors Influencing Brand Loyalty For Samsung Mobile Users In Nepal

OpenAIRE

Singh, Bikash

2016-01-01

Master's thesis Business Administration BE501 - University of Agder 2016 Brand loyalty is one of the key element to success for the business organization. There is a high competition between the brand of the smart phone companies, so it is necessary to develop customer trust to build brand loyalty. The study aims to identify the factors influencing brand loyalty in Nepalese market. The model studies the effect of different independent variables that determines brand loyalty. Regression ana...

Influence of traditional markets on plant management in the Tehuacán Valley.

Science.gov (United States)

Arellanes, Yaayé; Casas, Alejandro; Arellanes, Anselmo; Vega, Ernesto; Blancas, José; Vallejo, Mariana; Torres, Ignacio; Rangel-Landa, Selene; Moreno, Ana I; Solís, Leonor; Pérez-Negrón, Edgar

2013-06-01

species interchanged in the main regional markets. CCA explained significantly 24% of management variation, spatial distribution and plant parts used being particularly important in management decisions. The indeterminate 76% of variation suggests that management decisions depend on particular variables that are not explained by the ecological and socioeconomic factors studied and/or their high variation in the context at the regional scale. The risk index indicated that management was the factor that mostly influences decreasing of risk of interchanged plant species. We identified Clinopodium mexicanum, Pachycereus weberi, Dasylirion serratifolium, Disocorea sp., Ceiba aesculifolia, Neobuxbamia tetetzo, Lippia graveolens, Litsea glaucescens, L. neesiana, Jatropha neopauciflora, Agave potatorum and other agave species used for producing mescal among the more endangered plant species due to human pressure, their relative scarcity and limited or inexistent management. Spatial distribution and plant parts used are particularly meaningful factors determining risk and influencing management actions on edible plant species interchanged in the region. Limited or inexistent management may favor extinction of local populations under risk. Local management techniques synthesize knowledge and experiences crucial for designing sustainable management programs. Traditional management techniques supported by ecological information and environmental management approaches could make valuable contributions for sustainable use of plant species, particularly those becoming economically important more recently.

Innovation types at smes and external influencing factors

Directory of Open Access Journals (Sweden)

Monika Walicka

2014-12-01

Full Text Available Stimulating innovation is one of the pressing policy challenges facing many countries in the world today. The paper analyses the external factors that Polish entrepreneurs find most detrimental to their innovative activity. A sample of 199 small and medium size enterprises (SMEs in Poland were subjected to a survey. The data collected revealed the innovation types of SMEs in Poland and external financial factors influencing innovation the most. The results show external factors such as legal regulations, access to external financing, bureaucracy of institutions, financial government support, the tax system, time necessary to comply with regulations, and crisis and instability are very important for SMEs. According to the results, process and marketing innovations are applied more frequently than product and organisational innovations. Finally, the results indicate that entrepreneurs indicate that lack of government support and weakness of tax incentives is an important barrier to the innovation process.

Factors Affecting the Efficiency of Maize Marketing in Vandeikya ...

African Journals Online (AJOL)

Factors Affecting the Efficiency of Maize Marketing in Vandeikya Local Government Area of Benue State, Nigeria. ... Two hundred maize marketers were selected from Vandeikya Local Area (LGA) of ... EMAIL FULL TEXT EMAIL FULL TEXT

Specific features of domestic banks activity in the factoring services market

Directory of Open Access Journals (Sweden)

Trygub Olena V.

2014-01-01

Full Text Available The article analyses specific features of formation and development of the domestic factoring market. In the result of the study the article establishes that development of factoring in Ukraine took place due to active participation of banking institutions in this process and nowadays they are leaders in the domestic factoring services market due to possessing significant competitive advantages if compared with non-banking companies that specialise in factoring. The article detects that nowadays the banks are not only offerers of factoring services and finance factoring operations of other market participants, but also take an active part in establishment of factoring branches and are consumers of factoring services. In order to accelerate development of international factoring in Ukraine, the article offers such forms of state support of banks, which render factoring services to domestic exporters. The article recommends to focus banks’ attention, under modern conditions that are characterised with volatility of financial markets, on factoring servicing of those clients, whom they have long business relations with, without jeopardising themselves through provision of factoring services to a big number of small debtors. The article provides schemes of banks’ co-operation in the sphere of “non-classic” factoring with accredited factoring companies.

Independent power and cogeneration in Ontario's new competitive electricity market

International Nuclear Information System (INIS)

Barnstable, A.G.

1999-01-01

The factors influencing the initial market pricing in the early years of Ontario's new electricity market were discussed with particular insight on the potential for near term development of independent power and cogeneration. The major factors influencing prices include: (1) no increase in retail prices, (2) financial restructuring of Ontario Hydro, (3) the Market Power Mitigation Agreement, (4) tighter power plant emissions standards, and (5) an electricity supply and demand balance. Generation competition is not expected to influence market pricing in the early years of the new electricity market. Prices will instead reflect the restructuring decisions of the Ontario government. The decision to have Ontario Power Generation Inc. (OPGI) as a single generator for Ontario Hydro's generation assets will ensure that average spot market pricing in the early market years will be close to a 3.8 c/kWh revenue cap

Market Makers' Recognition of Key Success Factors in Electronic Marketplaces

Directory of Open Access Journals (Sweden)

Rosemary Stockdale

2003-05-01

Full Text Available This study examines the recognition and use of critical success factors by market makers in electronic marketplaces. A content analysis of e-marketplace websites enabled an examination of how these factors have been incorporated into marketplace sites. Evidence of market makers’ awareness of the success factors was found in all the sites although there remain questions and issues to be addressed. Awareness of the need for critical mass and privacy were very evident, but the key factors of security, technological infrastructure and neutrality were identified as areas of concern. Evidence of an awareness of the importance of trust by market makers was found, but more effective signalling of trust to buyers and sellers within the marketplaces is required.

E-COMMERCE FACTORS INFLUENCING CONSUMERS‘ ONLINE SHOPPING DECISION

Directory of Open Access Journals (Sweden)

Živilė Baubonienė

2015-12-01

Full Text Available Purpose – The purpose of this paper is to look at the factors driving online shopping and to develop an understanding of the factors influencing the online shopping by the consumers. This is done by exploring the factors that encourage consumers to shop online through analysis of such advantages as security, fast delivery, comparable price, convenience, cheaper prices and a wider choice. At the same time, the research project reveals the factors that are discouraging for consumers and the benefits received by buyers making purchases online. Specifically, the research explores how online shopping can be affected by such factors as age, gender or occupation. Design/methodology/approach – The factors that affect the consumer online shopping have been disclosed through quantitative research by analysing data collected via a web‐based questionnaire survey. The sample consisted of 183 Lithuanian consumers who were purchasing online. Findings –The empirical findings of this study indicate that the main factors influencing consumers to shop online are convenience, simplicity and better price. Analysis of socio-demographical characteristics such as gender has shown that men shop more often online because of the lower price. Respondents of the 25–35 year age group more often choose shopping online for such reasons as lack of time and a wide range of products. The most beneficial factor of shopping online was identified as a possibility to compare prices and buy at a lower price. Research limitations/implications – This study was done regarding only general conditions and the findings may not necessarily be applicable to a particular e-business. Therefore, in the future it would be highly encouraged to examine consumers’ attitudes towards specialized online shopping websites to look for differences by kind of products or services.Practical implications – Attributes identified by this study could help e-business developers to forme their

INFLUENCE OF MARKETING COMMUNICATIVE STRATEGIES ON CONSUMER BEHAVIOUR: A CASE OF THE HIGH-TECHNOLOGY MARKET OF UKRAINE

Directory of Open Access Journals (Sweden)

Victoria Zhurylo

2017-11-01

Full Text Available The purpose of the study is to research consumer behaviour types and to develop marketing strategies of communicative influence on the consumer in the high-technology goods market. Methodology. Marketing research in Ukrainian market of high-tech goods is conducted to define motivations of the consumers and the peculiarities of their market behaviour. The profiles of target customers are developed and the typology of consumer behaviour is formed, based on the reasons of purchasing of high-tech goods and on the level of consumer involvement in the purchasing process. Results showed that Highly Rational, Cautious, and Demonstrative behaviours can be observed in case of high consumer involvement in the buying process. Rationally-Confident, Comfortable, Adaptive behaviour can be observed in the case of low involvement. The peculiarities of communicative influence for each type of consumer behaviour in the market of high-tech goods are determined and the appropriate strategies of marketing communication are offered. Practical implementation. Strategies of communicative influence and communication sources depend on consumer behavioural types and the stage of the process of adopting innovations. In case of highly rational consumer behaviour, generic strategy, benefit strategy, and unique technical advantage strategies are recommended to be used as the main communicative strategies. Benefit strategy, unique technical advantage strategy, positioning strategy should be used in the case of rationally confident behaviour. The technology of intrusion, intimidation, positioning strategy, affective strategy, and resonance strategy should be used in the case of cautious consumer behaviour. Brand strategy should be used in the case of demonstrative consumer behaviour. The communicative strategies of product positioning and the strategy of resonance can be used in the case of comfortable consumer behaviour. Brand strategy is the main communicative strategy in the

The Model of Integrated Marketing Communication: Who has the Role to Influence Consumer Behaviour

OpenAIRE

Olimpia Elena Mihaela Oancea

2015-01-01

The purpose of this paper is proposes a theoretical framework to investigate the models of integrated marketing communication that can influence the consumer behaviour, and the development a model of integrated marketing communication. The research goals aim the following aspects: (a) The analyze of the IMC concept; (b) Identifying and analyzing the main models of integrated marketing communication that can influence the consumer behaviour; (c) Identifying the variables that wi...

Conceptual Model for Effective Sports Marketing in Nigeria | Akarah ...

African Journals Online (AJOL)

Conceptual Model for Effective Sports Marketing in Nigeria. ... that are influenced by the sports market mix and sports consumers that are influenced by psychological factors and notes that; ... EMAIL FREE FULL TEXT EMAIL FREE FULL TEXT

The influence of labor market changes on first-time medical school applicant pools.

Science.gov (United States)

Cort, David A; Morrison, Emory

2014-12-01

To explore whether the number and composition of first-time applicants to U.S. MD-granting medical schools, which have fluctuated over the past 30 years, are related to changes in labor market strength, specifically the unemployment rate and wages. The authors merged time series data from 1980 through 2010 (inclusive) from five sources and used multivariate time series models to determine whether changes in labor market strength (and several other macro-level factors) were related to the number of the medical school applicants as reported by the American Medical College Application Service. Analyses were replicated across specific sex and race/ethnicity applicant pools. Two results surfaced in the analyses. First, the strength of the labor market was not influential in explaining changes in applicant pool sizes for all applicants, but was strongly influential in explaining changes for black and Hispanic males. Increases of $1,000 in prevailing median wages produced a 1.6% decrease in the white male applicant pool, while 1% increases in the unemployment rate were associated with 4.5% and 3.1% increases in, respectively, the black and Hispanic male applicant pools. Second, labor market strength was a more important determinant in applications from males than in applications from females. Although stakeholders cannot directly influence the overall economic market, they can plan and prepare for fewer applications from males, especially those who are black and Hispanic, when the labor market is strong.

Adaptive Measures for the Factors Affecting Marketing of Coffee ...

African Journals Online (AJOL)

Adaptive Measures for the Factors Affecting Marketing of Coffee ( Coffea robusta ... of coffee in the study area was poor pricing and marketing systems; this is as a ... of quality control and relevant information on improved coffee technologies.

Intercultural marketing: Culture and its influence on the efficiency of Facebook marketing communication

Directory of Open Access Journals (Sweden)

Copuš Lukáš

2017-06-01

Full Text Available The paper deals with intercultural marketing, which is a combination of two different phenomena - marketing and culture. The first objective of the paper lies in providing theoretical definitions of the above-mentioned areas. Subsequently, the aim is to analyse marketing communication of the selected automotive companies and determine its efficiency on social media within the context of cultural differences and cultural forms as their manifestations. A considerable amount of literature has been published on intercultural marketing, but only a few studies have concentrated on the connection with modern communication tools – i.e. social media. The data come from a research conducted online focused on Facebook. In total 2606 posts on twenty Facebook profiles of selected automotive companies were analysed. Our findings show that the use of standardization and adaptation is not related to the efficiency of marketing communication of individual Facebook profiles. One of the factors that determine the efficiency is cultural specifics visible by cultural forms which were interpreted for each selected culture. The contribution and the originality of this paper lies in providing theoretical and practical information about cultural differences on social media not only for marketing managers operating in different cultures, but also for researchers interested in intercultural marketing.

Factors of Attracting Customers in the Jordanian Consumer Markets: A Case Study of Amman Markets

Directory of Open Access Journals (Sweden)

Hisham Ali SHATNAWI

2016-09-01

Full Text Available This study aims to identify the influential factors of shopping patterns in commercial markets. The study was carried out on a random sample consisting of 249 consumers in the city of Amman. The study also used a questionnaire as an essential tool to collect data for the study population; also it used scientific research in the field of commercial markets and consumer behaviors in collecting secondary data. After conducting a statistically significant analysis, the study showed the following results: the study sample is affected by the quality of provided services and how much these services exhibit convenience and appropriate use. Also, the promotional policies such as advertising, samples, gifts and withdraw on goods and much more can attract customers towards these markets. Moreover, the study found that psychological factors and consumes’ patterns of purchasing have a direct impact on their choices of commercial markets.

THE INFLUENCE OF ECONOMIC VALUE ADDED AND MARKET VALUE ADDED ON CORPORATE VALUE

Directory of Open Access Journals (Sweden)

Taslim F.A.

2018-02-01

Full Text Available This research aims to determine the influence of economic value added and market value added on corporate value of manufacturing companies on sector consumer goods industry listed in Indonesia Stock Exchanges of 2011-2014. The sample of this research was 10 manufacturing companies on sector consumer goods industry listed in Indonesia Stock Exchanges. The method used was purposive sampling technique. This research used confirmatory factor analysis to form a combined proxy of corporate value comprised price earning ratio, price to book value and Tobin's Q.

Estimating the influence of social-economic factors on the quality of services rendered by a housing and communal organization

Directory of Open Access Journals (Sweden)

Lutsiya Sayetovna Gatina

2015-03-01

Full Text Available Objective to define the group of factors influencing on the quality of services rendered by a housing and communal services organization. Methods methods of systemic analysis and synthesis economicstatistical analysis. Results using the statistical methods of analysis a group of factors is defined which should be taken into account when developing the strategy of services market in housing and communal sphere. The objective of the strategy is to increase the level of quality services to the population of Russia in the housing and communal industry. Scientific novelty the indicators are revealed of the quality of communal services formed under socialeconomic factors. When analyzing the data of the matrix of interfactoral influence those were extinguished which show the largest influence on the level of services market development in housing and communal sphere. Practical value is the ability to use the assessment results to develop measures to improve the quality of housing and communal services organizations. nbsp

Influence of TCSC on congestion and spot price in electricity market with bilateral contract

International Nuclear Information System (INIS)

Acharya, Naresh; Mithulananthan, Nadarajah

2007-01-01

This paper presents a quantitative analysis of the effect of TCSC on congestion and spot price in deregulated electricity markets. The paper could also be considered as a comprehensive tutorial on the influence of TCSC in electricity market. A voluntary pool market, where the market participants can trade electricity either via a pool or through bilateral contracts is considered. The electricity market is modeled in an optimal power flow framework with the objective of maximizing the social welfare. In such formulation, the Lagrange operators associated with the equality constraints associated with real power balance give the spot prices of energy at each bus of the system. Studies are carried out with and without TCSC at peak and low loading conditions to capture the influence and to see the effectiveness of TCSC at different loading conditions. The paper further explores the effect of TCSC compensation level on the spot prices and the congestion under varying pool and bilateral loading conditions. A 5-bus test system is used for numerical studies and to showcase the influence of TCSC in an electricity market environment. (author)

Influence of distance to urban markets on smallholder dairy farming systems in Kenya.

Science.gov (United States)

Migose, S A; Bebe, B O; de Boer, I J M; Oosting, S J

2018-03-28

We studied influence of distance to urban markets on smallholder dairy farming system development. Farms were chosen from three locations that varied in distance to the urban market of Nakuru Town in the Kenyan highlands: urban location (UL, n = 10) at less than 15 km distance, mid-rural location (MRL, n = 11) in between 20 and 50 km west of Nakuru and extreme rural location (ERL, n = 9) beyond 50 km west and south-west of Nakuru. In-depth interviews with farmers and focus group discussions with eight groups of stakeholders were held to collect narratives and data about market quality, production factors, farm performance and functions of dairy cattle. We applied thematic content analysis to qualitative information by clustering narratives according to predefined themes and used ANOVA to analyse farm data. In UL, markets were functional, with predominantly informal market chains, with a high milk price (US $ 45.1/100 kg). Inputs were available in UL markets, but prices were high for inputs such as concentrates, fodder, replacement stock and hired labour. Moreover, availability of grazing land and the high opportunity costs for family labour were limiting dairy activities. In UL, milk production per cow (6.9 kg/cow/day) and per farm (20.1 kg/farm/day) were relatively low, and we concluded that farm development was constrained by scarcity of inputs and production factors. In rural locations (MRL and ERL), markets were functional with relatively low prices (average US $ 32.8/100 kg) for milk in both formal and informal market chains. Here, concentrates were relatively cheap but also of low quality. Fodder, replacement stock and labour were more available in rural locations than in UL. In rural locations, milk production per cow (average 7.2 kg/cow/day) and per farm (average 18.5 kg/farm/day) were low, and we concluded that farm development was constrained by low quality of concentrates and low price of milk. In all locations, production for

Vulnerabilities to misinformation in online pharmaceutical marketing

Science.gov (United States)

De Freitas, Julian; Falls, Brian A; Haque, Omar S; Bursztajn, Harold J

2013-01-01

Given the large percentage of Internet users who search for health information online, pharmaceutical companies have invested significantly in online marketing of their products. Although online pharmaceutical marketing can potentially benefit both physicians and patients, it can also harm these groups by misleading them. Indeed, some pharmaceutical companies have been guilty of undue influence, which has threatened public health and trust. We conducted a review of the available literature on online pharmaceutical marketing, undue influence and the psychology of decision-making, in order to identify factors that contribute to Internet users’ vulnerability to online pharmaceutical misinformation. We find five converging factors: Internet dependence, excessive trust in the veracity of online information, unawareness of pharmaceutical company influence, social isolation and detail fixation. As the Internet continues to change, it is important that regulators keep in mind not only misinformation that surrounds new web technologies and their contents, but also the factors that make Internet users vulnerable to misinformation in the first place. Psychological components are a critical, although often neglected, risk factor for Internet users becoming misinformed upon exposure to online pharmaceutical marketing. Awareness of these psychological factors may help Internet users attentively and safely navigate an evolving web terrain. PMID:23761527

Factors Influencing of Social Conflict

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Suwandi Sumartias

2013-07-01

Full Text Available Social conflicts that occur in several areas in Indonesia lately, one of them is caused by the weakness of law certainty. This is feared to threaten the integration of the Republic of Indonesia. This study aims to determine the factors that affect social conflict in Manis Lor village in Kuningan district. The method used the explanatory quantitative methods, the statistical test Path Analysis. The study population was a formal and informal community leaders (village chief, clergy, and youth, and the people who involved in a conflict in Manis Lor village Kuningan regency. The result shows a There is no significant influence between social identity factors with social conflict anarchist. b There is significant influence between socio-economic factors with social conflict anarchists. c There is no significant influence between the credibility factor anarchist leaders with social conflict. d There is no significant influence between the motive factor with anarchist social conflict. e There is significant influence between personality factors/beliefs with anarchist social conflict. f There is significant influence of behavioral factors anarchist communication with social conflict.

Cultural context in marketing communication on international market

Directory of Open Access Journals (Sweden)

Dominika Hirsch

2014-06-01

Full Text Available The goal of this article is to show in what way cultural factors can determine decisions in international marketing. Particular attention is devoted to the decisions associated with marketing communication, that is, the way in which cultural factors influence our preferences concerning the style of communication and what two basic styles are distinguished within intercultural communication. On the basis of particular examples it will be shown on the one hand in what ways these styles are visible in various forms of marketing messages coming from various countries. On the other hand it will also be shown in what way these messages reflect (very often unwittingly the culture and the system of values of an organization of the place were the messages originated. Before we start discussing the above-mentioned issues, the basic assumptions of the cultural marketing, as well as the term of culture, its models and dimensions will be presented.

The Influence of Marketing Communication on the Consumer’s Buyer Behavior – A Relationship Marketing Approach

OpenAIRE

Tichindelean Mihai

2015-01-01

The purpose of the paper is to identify the nature of the influence of a company’s marketing communication of the actual consumer behaviour. To achieve this purpose, the paper is structures in two parts; firstly, the recent literature regarding relationship marketing paradigm is reviewed and the value chain concept is presented. The second part contains a survey-based research which uses book-store customers as target unit. Sales promotion and advertising are used as input variables in identi...

Peer, social media, and alcohol marketing influences on college student drinking.

Science.gov (United States)

Roberson, Angela A; McKinney, Cliff; Walker, Courtney; Coleman, Ashley

2018-07-01

To investigate how alcohol marketing and peers may promote college students' alcohol use through social media. College students (N = 682) aged 18 to 22 years from a large Southern university completed paper surveys in April 2014. Structural equation modeling was used to investigate relationships among variables as well as moderation by gender and race. Drinking behavior was directly related to perceived norms and attitudes toward alcohol that develop, in part, from direct and indirect interactions with their online and offline peers, as well as engagement with alcohol-related content on social media. Gender and ethnicity moderated some effects. College student drinking is influenced by friends' alcohol-related content posted on social networking sites and by greater engagement with traditional and online alcohol marketing. College campus alcohol misuse interventions should include components to counter peer influences and alcohol marketing on social media.

An exploration study to find important factors influencing on multi-dimensional organizational culture

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Naser Azad

2013-08-01

Full Text Available This paper presents an empirical investigation to find important factors influencing multi-dimensional organizational culture. The proposed study designs a questionnaire in Likert scale consists of 21 questions, distributes it among 300 people who worked for different business units and collects 283 filled ones. Cronbach alpha is calculated as 0.799. In addition, Kaiser-Meyer-Olkin Measure of Sampling Adequacy and Approx. Chi-Square are 0.821 and 1395.74, respectively. The study has implemented principal component analysis and the results have indicated that there were four factors influencing organizational culture including, diversity in culture, connection based culture, integrated culture and structure of culture. In terms of diversity in culture, sensitivity to quality data and cultural flexibility are the most influential sub-factors while connection based marketing and relational satisfaction are two important sub-factors associated with diversity in culture. The study discusses other issues.

The Nordic electric power market. A study of the market characteristics, price factors and the competitive environment of the Nordic power market

International Nuclear Information System (INIS)

Keskikallio, J.; Lindholm, J.

2003-06-01

The market price of power depends on the balance between energy supply and demand. This balance depends on several external factors: the hydrological situation, temperature, time, fuel prices and exchange rates, transmission capacity and congestion, business cycles, other weather-related factors (wind, sun etc.) There are interdependencies between the factors, but the greatest price effects are caused by changes in the hydrological situation (affects energy supply) and temperature (affects mainly demand). Transmission capacity is normally sufficient, especially between Sweden and Finland. When congestion occurs, the price effects may be drastic, due to differences between the countries in the energy production mix. Price areas with several other bordering price areas (Oslo) have the lowest price level. The Helsinki area has the highest price level over time. Congestion is more frequent between southern Sweden and Norway, which accounts for a major part of the difference between the Helsinki area price and the system price. Market concentration is very high in separate price areas, but only moderate for the Nordic market as a whole. Congestion automatically leads to a highly concentrated sub-market. Further market concentration should be avoided, and congestion management should be improved in order to ensure a functioning market. Our findings also included the fact that although power producers have increased their profits since the deregulation of the market, there were no conclusive evidence of market power abuse. A continued trend toward higher profits may change the situation in the future, as the possibility to take advantage of market power already exists. Transmission System Operators (TSO's) have a crucial role for ensuring a functioning power market. As the actions of the TSO may have adverse effects, they should be continuously monitored and subject to much tighter scrutiny than 'ordinary' energy companies. Issues have arisen from the TSO's trading of

Factors influencing efficient structure of fuel and energy complex

Science.gov (United States)

Sidorova, N. G.; Novikova, S. A.

2017-10-01

The development of the Russian fuel-energy complex is a priority for the national economic policy, and the Far East is a link between Russia and the Asia-Pacific region. Large-scale engineering of numerous resources of the Far East will force industrial development, increase living standard and strengthen Russia’s position in the global energy market. So, revealing the factors which influence rational structure of the fuel-energy complex is very urgent nowadays. With the use of depth analysis of development tendencies of the complex and its problems the authors show ways of its efficiency improvement.

Strategic Factor Markets Scale Free Resources and Economic Performance

DEFF Research Database (Denmark)

Geisler Asmussen, Christian

2015-01-01

This paper analyzes how scale free resources, which can be acquired by multiple firms simultaneously and deployed against one another in product market competition, will be priced in strategic factor markets, and what the consequences are for the acquiring firms' performance. Based on a game-theo...

Economics of Metal Markets

OpenAIRE

Tilton, J.E.

1984-01-01

Simple economic principles can provide useful insights into the behavior of metal markets. In applying these principles, however, the analyst must take into account technology, market structure, government policies, and other institutional factors influencing the nature of metal supply and demand. Knowledge of both economics and the metal markets is essential. One without the other is likely to lead to sterile or even misleading results. In support of the above conclusion, this study exa...

Modelling crop land use change derived from influencing factors selected and ranked by farmers in North temperate agricultural regions.

Science.gov (United States)

Mehdi, Bano; Lehner, Bernhard; Ludwig, Ralf

2018-08-01

To develop meaningful land use scenarios, drivers that affect changes in the landscape are required. In this study, driving factors that influence farmers to change crops on their farm were determined. A questionnaire was administered to four independent groups of farmers who identified and ranked influencing factors pertaining to their choices of crops. The farmers were located in two mid-latitude agricultural watersheds (in Germany and Canada). The ranked influencing factors were used to develop a "farmer driven" scenario to 2040 in both watersheds. Results showed that the most important influencing factors for farmers to change crops were the "economic return of the crop" and "market factors". Yet, when the drivers of crop land use change were grouped into two categories of "financial" and "indirectly-related financial" factors, the "financial" factors made up approximately half of the influencing factors. For some responses, the "indirectly-related financial" factors (i.e. "access to farm equipment", the "farm experience", and "climate") ranked higher than or just as high as the financial factors. Overall, in the four farmer groups the differences between the rankings of the influencing factors were minor, indicating that drivers may be transferable between farms if the farmers are full-time and the farming regions have comparable growing seasons, access to markets, similar technology, and government programs for farm income. In addition to the "farmer driven" scenario, a "policy driven" scenario was derived for each watershed based only on available information on the financial incentives provided to farmers (i.e. agricultural subsidies, income support, crop insurance). The influencing factors ranked by the farmers provided in-depth information that was not captured by the "policy driven" scenario and contributed to improving predictions for crop land use development. This straight-forward method to rank qualitative data provided by farmers can easily be

Intercultural aspects and success factors of European companies entering the Indian market

OpenAIRE

Pilný, Ondřej

2015-01-01

This bachelor thesis focuses on the Intercultural aspects and success factors of European companies entering the Indian market. Its main objective is to evaluate Intercultural aspects and success factors. Partial aims are to evaluate attractive-ness of chosen emerging segments in Indian market. Analyse external business environment in India. Recommend market entry strategy, business communica-tion and Intercultural management.

FORMATION OF MARKETING MANAGEMENT SYSTEM OF THE ENTERPRISE

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Volodymyr Tkachenko

2017-12-01

Full Text Available In order to find out the level of effectiveness of marketing management and create an effective system, it becomes evident that a more in-depth study of the management of marketing activity as a process that occurs under the influence of a set of factors, which consideration can enable to better detect and solve existing problems, is necessary. The subject of the study is the theoretical and methodological foundations of management of the marketing activities of an enterprise and methods for evaluating its effectiveness. The purpose of the study is to build a system for managing marketing activities of an enterprise. In order to achieve the purpose of the study, the following tasks are set and solved: to substantiate theoretical and methodological foundations of the formation of the management system of marketing activity of enterprise, to specify components of this system, and to identify types of links between the components of the management system of marketing activity of enterprise and the factors influencing it and its efficiency, to determine composition of indicators of efficiency of marketing management system of enterprise. Methodology. The paper uses the following methods and approaches to research: marketing approach, abstract-logical approach used in the study of theoretical and methodological foundations of interaction management, analysis of theoretical approaches to the formation of a management system for marketing activities of enterprise, inductive and deductive (used in determining factors influencing the formation of a management system for marketing activities of enterprise, systematization and generalization (to clarify the concept of “marketing management”, methods of science abstraction (to form a system of indicators characterizing the efficiency of enterprise marketing management. Results. Most approaches to the formation of marketing management systems are of a procedural nature, that is, they focus only on the

Generational Approach to Factors Influencing Career Choice in Accounting

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Jony Hsiao

Full Text Available ABSTRACT This research aims to grasp which factors influence the generation Y to choose accounting as its career. A significant decline in the number of candidates willing to pursue a career as accountant has been observed abroad - USA, Australia, and Japan. However, in other countries - Brazil, Singapore, and Hong Kong - the opposite has been observed. Another issue is the decline in educational qualification of those pursuing an accounting career, contributing in a way that many talented students change their career choice. This may be explained by the fact that people tend to believe accounting is an exact science, full of calculations, boring, and not very creative, bringing an unbalance between the traits an individual should have according to the job market and those perceived by society. In order to give a contribution to literature concerning the factors that influence the generation Y in its career choice, a goal of this research was conducting an exploratory study where some hypotheses were formulated to support the discussion. We used Mannheim's Generational Theory and the literature on career choice. Data collection was carried out using a questionnaire, based on Schwartz's Portrait Value Questionnaire and Germeijs and Verschueren's Student Choice Task Inventory, adapted through focus group interview. Data were fully collected online and the sample consisted of 665 subjects. The results showed that people who chose accounting as their career were influenced by factors such as creativity, independence, challenging and dynamic environment, job security, money-making, job availability, and other significant people - friends and teachers. The subjects were not influenced by social factors, such as working with people and making contributions to society and family. They wish for more autonomy, creativity, and flexibility at work, and people still care about job security and money-making.

The Influence of Marketing Journals : A Citation Analysis of the Discipline and its Sub-areas

NARCIS (Netherlands)

Baumgartner, H.; Pieters, R.

2000-01-01

An important characteristic of journals is how influential they are in the generation and dissemination of scholarly knowledge in a discipline.We report a citation analysis of 49 marketing and marketing-related journals to assess their relative influence based on the index of structural influence

Estimating Short run and Long run Coefficients of Fundamentals Factors with Growth and Momentum Factor: Evidence from Emerging Markets

Directory of Open Access Journals (Sweden)

Adnan Shoaib

2016-12-01

Full Text Available This study examines the long term relationship of risk premium and fundamental factors in emerging stock markets of China, India and Pakistan keeping in view leading contribution of Fama and French (1992 and Carhart (1997 models. Contrary to the macroeconomic multifactor models, this study incorporates firm-specific risk factors related to the market premium; size (SMB, value (HML, momentum (WML and growth (UMD as determinants of risk premium. The firm-specific growth factor is incorporated based on evidence from Ho, Strange, and Piesse (2008 by employing (UMD which is based on assets to market equity of the firm. Sample of 1198 companies from the three emerging markets for the period of 2001-2013 depicts market risk premium as the leading factor affecting risk premium in Indian and the Pakistani markets. Results reveal market momentum being high enough to overestimate coefficients in the short run. However, the relationship is stabilized and adjusted in the long run. Chinese markets, where all the risk factors seem to play their role to determine risk premium, are relatively much stable and grown-up and clearly represent maturity of the Chinese markets. Distinction between the short run and long run might be useful for the investors of the three emerging economies. According to the principle of high risk associated with high returns, small value happens to deliver higher returns with higher volatility. The growth stocks outperform value stocks in these economies.

Youth Advocates’ Perceptions of Tobacco Industry Marketing Influences on Adolescent Smoking: Can They See the Signs?

Directory of Open Access Journals (Sweden)

Malinda Douglas

2016-03-01

Full Text Available Point-of-sale (POS advertising at retail stores is one of the key marketing avenues used by the tobacco industry. The United States Surgeon General urges actions to eliminate POS tobacco advertisements because of their influence on youth smoking. Many youth empowerment programs are implemented to address tobacco industry marketing influences, including POS tobacco advertisements. While youth are asked to take on such collective action, little is known regarding their perceptions and understanding of tobacco industry marketing influences and related advocacy activities. This mixed methods study examined Oklahoma’s tobacco control youth empowerment program members’ perceptions of tobacco industry marketing influences. Four focus groups were held with active program members from rural and urban areas. Overall, the focus group participants viewed the program as purposeful, as an avenue to help others, and as a way to make a difference. Specifically, the older participants (median age = 18 years identified tobacco industry marketing influences such as POS, movies, and magazine advertisements and reported participating in activities that counter POS tobacco advertisements at retail stores. Likewise younger participants (median age = 16 years, identified similar tobacco industry marketing influences, but also included tobacco use by friends and family as tobacco industry marketing influences. Moreover, the younger participants did not report engaging in activities that addressed POS tobacco advertisements. The study results suggest that the empowerment program should tailor its programming, training, materials, and activities with input from youth of various ages. Thoughtfully developed messages and specific activities can truly empower youth and maximize their contribution as change agents who address POS or other initiatives at the retail environments to prevent chronic diseases.

Youth Advocates' Perceptions of Tobacco Industry Marketing Influences on Adolescent Smoking: Can They See the Signs?

Science.gov (United States)

Douglas, Malinda; Chan, Andie; Sampilo, Marilyn

2016-01-01

Point-of-sale (POS) advertising at retail stores is one of the key marketing avenues used by the tobacco industry. The United States Surgeon General urges actions to eliminate POS tobacco advertisements because of their influence on youth smoking. Many youth empowerment programs are implemented to address tobacco industry marketing influences, including POS tobacco advertisements. While youth are asked to take on such collective action, little is known regarding their perceptions and understanding of tobacco industry marketing influences and related advocacy activities. This mixed methods study examined Oklahoma's tobacco control youth empowerment program members' perceptions of tobacco industry marketing influences. Four focus groups were held with active program members from rural and urban areas. Overall, the focus group participants viewed the program as purposeful, as an avenue to help others, and as a way to make a difference. Specifically, the older participants (median age = 18 years) identified tobacco industry marketing influences such as POS, movies, and magazine advertisements and reported participating in activities that counter POS tobacco advertisements at retail stores. Likewise younger participants (median age = 16 years), identified similar tobacco industry marketing influences, but also included tobacco use by friends and family as tobacco industry marketing influences. Moreover, the younger participants did not report engaging in activities that addressed POS tobacco advertisements. The study results suggest that the empowerment program should tailor its programming, training, materials, and activities with input from youth of various ages. Thoughtfully developed messages and specific activities can truly empower youth and maximize their contribution as change agents who address POS or other initiatives at the retail environments to prevent chronic diseases.

A study on how CRM influences marketing planning in telecommunication industry

Directory of Open Access Journals (Sweden)

Naser Azad

2013-08-01

Full Text Available Customer relationship management (CRM plays an important role on marketing planning. In this paper, we re-examine the effect of having efficient CRM on efficiency of a telecommunication company. The proposed study considers three hypotheses. The first hypothesis examines whether implementation of CRM could improve customer’s perception in terms of customer retention, satisfaction, loyalty and awareness. The second hypothesis examines whether implementation of CRM influences on market performance in terms of reduction on customer complaints, quality improvement, improving customer perception, access to services and increase in market share. Finally, the third hypothesis considers the effect of CRM on financial figures in terms of sales growth, profit growth, earnings per share and productivity. The results of our survey have confirmed the first hypothesis and rejected the third hypothesis. In other words, while CRM improves customer perception it does not influence financial figures in most cases (P<0.01.

Marketing of Information Resources in Selected Public Libraries in ...

African Journals Online (AJOL)

Marketing of Information Resources in Selected Public Libraries in Lagos State: ... and the e xtent to which competitive strategies could be employed in marketing ... negative influence were all indicated as factors militating against marketing of ...

Physicians under the influence: social psychology and industry marketing strategies.

Science.gov (United States)

Sah, Sunita; Fugh-Berman, Adriane

2013-01-01

Pharmaceutical and medical device companies apply social psychology to influence physicians' prescribing behavior and decision making. Physicians fail to recognize their vulnerability to commercial influences due to self-serving bias, rationalization, and cognitive dissonance. Professionalism offers little protection; even the most conscious and genuine commitment to ethical behavior cannot eliminate unintentional, subconscious bias. Six principles of influence - reciprocation, commitment, social proof, liking, authority, and scarcity - are key to the industry's routine marketing strategies, which rely on the illusion that the industry is a generous avuncular partner to physicians. In order to resist industry influence, physicians must accept that they are vulnerable to subconscious bias and have both the motivation and means to resist industry influence. A culture in which accepting industry gifts engenders shame rather than gratitude will reduce conflicts of interest. If greater academic prestige accrues to distant rather than close relationships with industry, then a new social norm may emerge that promotes patient care and scientific integrity. In addition to educating faculty and students about the social psychology underlying sophisticated but potentially manipulative marketing and about how to resist it, academic medical institutions should develop strong organizational policies to counteract the medical profession's improper dependence on industry. © 2013 American Society of Law, Medicine & Ethics, Inc.

Community pharmacy customer segmentation based on factors influencing their selection of pharmacy and over-the-counter medicines.

Science.gov (United States)

Kevrekidis, Dimitrios Phaedon; Minarikova, Daniela; Markos, Angelos; Malovecka, Ivona; Minarik, Peter

2018-01-01

Within the competitive pharmacy market environment, community pharmacies are required to develop efficient marketing strategies based on contemporary information about consumer behavior in order to attract clients and develop customer loyalty. This study aimed to investigate the consumers' preferences concerning the selection of pharmacy and over-the-counter (OTC) medicines, and to identify customer segments in relation to these preferences. A cross-sectional study was conducted between February and March 2016 on a convenient quota sample of 300 participants recruited in the metropolitan area of Thessaloniki, Greece. The main instrument used for data collection was a structured questionnaire with close-ended, multiple choice questions. To identify customer segments, Two-Step cluster analysis was conducted. Three distinct pharmacy customer clusters emerged. Customers of the largest cluster (49%; 'convenience customers') were mostly younger consumers. They gave moderate to positive ratings to factors affecting the selection of pharmacy and OTCs; convenience, and previous experience and the pharmacist's opinion, received the highest ratings. Customers of the second cluster (35%; 'loyal customers') were mainly retired; most of them reported visiting a single pharmacy. They gave high ratings to all factors that influence pharmacy selection, especially the pharmacy's staff, and factors influencing the purchase of OTCs, particularly previous experience and the pharmacist's opinion. Customers of the smallest cluster (16%; 'convenience and price-sensitive customers') were mainly retired or unemployed with low to moderate education, and low personal income. They gave the lowest ratings to most of the examined factors; convenience among factors influencing pharmacy selection, whereas previous experience, the pharmacist's opinion and product price among those affecting the purchase of OTCs, received the highest ratings. The community pharmacy market comprised of distinct

Factors influencing young Vietnamese people's decision when choosing luxury fashion online stores

OpenAIRE

Pham, Dang Dung

2017-01-01

The thesis explores the underlying motivations behind young Vietnamese consumers’ choice to shop luxury fashion products on the internet and the factors influencing their choice of online stores. The target of the research are young Vietnamese people living in Vietnam aged between 20 and 29. The research was built around the theory of online retail attributes, luxury fashion online consumer behavior, and luxury fashion online marketing and examined different motivations and online store’s...

EXPLORATORY FACTOR ANALYSIS (EFA IN CONSUMER BEHAVIOR AND MARKETING RESEARCH

Directory of Open Access Journals (Sweden)

Marcos Pascual Soler

2012-06-01

Full Text Available Exploratory Factor Analysis (EFA is one of the most widely used statistical procedures in social research. The main objective of this work is to describe the most common practices used by researchers in the consumer behavior and marketing area. Through a literature review methodology the practices of AFE in five consumer behavior and marketing journals(2000-2010 were analyzed. Then, the choices made by the researchers concerning factor model, retention criteria, rotation, factors interpretation and other relevant issues to factor analysis were analized. The results suggest that researchers routinely conduct analyses using such questionable methods. Suggestions for improving the use of factor analysis and the reporting of results are presented and a checklist (Exploratory Factor Analysis Checklist, EFAC is provided to help editors, reviewers, and authors improve reporting exploratory factor analysis.

Modeling of the influence of transparency of the derivatives market on financial depth

Directory of Open Access Journals (Sweden)

Irina Burdenko

2016-07-01

Full Text Available The market of derivative tools becomes an integral part of the financial market, the functions which are carrying out in it peculiar only to it: hedging, distribution of risks, ensuring liquidity of basic assets, information support of future movement of the prices, decrease in asymmetry of information in the financial markets. However, the insufficiency or lack of transparent information can lead to emergence of the crisis phenomena, shocks in the financial market and growth of system risk. Emergence of need for strengthening of information function of the market of derivatives changes of requirements to transparency of information had been caused by financial crisis of 2008-2009. In this article the attempt of an assessment of influence was made by means of autoregressive models the change of requirements to standard transparency, such as qualitative characteristic of the derivatives market, on quantitative indices of the financial market, in particular financial depth. The results of research demonstrate that reforming of the legislation concerning strengthening of transparency in the derivatives market positively influences the growth of financial depth. The research of this question will promote the best understanding of importance of reforming of regulation of the derivatives market, in particular strengthening of requirements to transparency. Recommendations of the further researches concern the needs of input of reforms of financial regulation in the derivatives market in Ukraine, and, thus, to provide the corresponding conditions for his development

The Online Marketing Research on the Factors of Competitiveness of Enterprises in the Computer Accessory Market

Directory of Open Access Journals (Sweden)

Yashkina Oksana I.

2017-04-01

Full Text Available The article is aimed at identifyng the factors of competitiveness of enterprises in the market for computer accessories (on the example of the «ZONA51» store and suggesting certain actions as to creating and strengthening competitive advantages. The main competitors of the enterprise, which offer computer accessories, as well as the basic preferences of consumers in choosing the game-oriented computer accessories, have been explored. The study has found that price and active Internet communications are the main factors in the competitiveness of enterprises in the market for computer accessories. It is also important to use communicative channels such as «word-of-mouth marketing» for specific types of goods. The target audience of the products analyzed is young people, so it is also important to advertise resources near the places of youth gatherings to provide active communications. Further studies should consider the factors of competitiveness of Internet shops with different orientation.

Space Weather Influence on the Earth Climate: Possible Manifestations in Wheat Markets Reaction

Science.gov (United States)

Pustilnik, Lev; Yom Din, Gregory; Zagnetko, Alexander

We consider problem of a possible influence of unfavorable states of the space weather on agri-culture market through chain of connections: "space weather"-"earth weather"-"agriculture crops"-"price reaction". We show that new manifestations of "space weather"-"earth weather" relations discovered in the last time allow to revise wide field of expected solar-terrestrial con-nections. In the previous works we proposed possible mechanisms of wheat market reaction in the form of price bursts on the specific unfavorable states of space weather. We show that implementation of considered "price reaction scenarios" is possible only for condition of simul-taneous realization of several necessary conditions: high sensitivity of local earth weather in selected region to space weather; state of "high risk agriculture" in selected agriculture zone; high sensitivity of agricultural market to possible deficit of supply. Results of previous works included application of this approach to wheat market in Medieval England and to modern USA durum market showed that real connection between wheat price bursts and space weather state is observed with high confidence level. The aim of present work is answer on the ques-tion, why wheat markets in one region are sensitive to space weather factor, while another regional wheat markets demonstrate absolute indifferent reaction on this factor. For this aim we consider distribution of sensitivity of wheat markets in Europe to space weather as function of localization in different climatic zones. We analyze giant database of 95 European wheat markets from 14 countries during about 600-year period (1260-1912). We show that observed sensitivity of wheat market to space weather effects controlled, first of all, by type of predomi-nant climate in different zones of agriculture. Wheat markets in the North and part of Central Europe (England, Iceland, Holland) shows reliable sensitivity to space weather in minimum states of solar activity with low

Theoretical and practical aspects of measuring market potential

Directory of Open Access Journals (Sweden)

Bešlagić Mirza

2016-01-01

Full Text Available The area of research in this paper refers to the theoretical, practical and methodological aspects of the assessment of market potential. It presents the main factors relevant to assessing market potential. The process of evaluating the market potential is important, first of all, for optimal adoption of future strategic decisions in business. Planning of business processes is one of the main reasons for the assessment of the market potential and managers often face, when planning, the environmental factors that can not be influenced. Realistic and quality assessment of market potential and sales forecasting in companies becomes not only a means of gaining competitive advantage, but also a necessary condition for long-term development and survival in the market. Knowledge of the potential market increases the efficiency of business operations. To this end, the theoretical, methodological and practical problems of assessment of market potential were analyzed. The need for this is all the more pronounced because of objective, reliable and valid assessment of the market potential is a prerequisite of business improvement and long-term development of enterprises. The aim was to explain the characteristics of the market potential as one of the primary market sizes in order to carry out its assessment. In this context, it was necessary to identify the main factors influencing the assessment of market potential. Results of the study showed that factors of macro and micro environment of the company, competition and purchasing power determine the market potential of edible oil in Bosnia and Herzegovina. In the empirical part of the paper are applied most common methods of assessment of market potential.

An Analysis of the Influencing Factors of Customer Retention in Tourism Resort Industry: A Case Study of Lingnan Impression Park, Guangzhou, China

Directory of Open Access Journals (Sweden)

Li Li

2014-09-01

Full Text Available The customer retention is an important factor in today’s increasingly tourism competitive markets which should be concerned seriously. At present, many academic customer retention researches mostly focused on the business market research in the hotel industry. In view of the tourism resort, especially the urban cultural themes attraction, analyzing the influencing factors of customer retention in such resort has its special significance. The aim of this study is to empirically explore the relationship among the cultural attractive, attraction operation, promotion strategy and tourist costs on customer retention in the urban cultural themes attraction. A quantitative research method was adopted to collect empirical data from the case study of Lingnan Impression Park, Guangzhou, China and the analysis of the influencing factors base on the integrated research approach for the urban cultural themes resort. The results indicate what extent these individual factors can have an impact on customer retention is beneficial for the resort marketing practices and several strategies are suggested about improving the degree of the customer retention to the urban cultural themes resorts in China.

Inbound marketing as an integral part of the marketing strategy of a modern enterprise

Directory of Open Access Journals (Sweden)

Witold Świeczak

2014-06-01

Full Text Available The essential premise of this publication is to define the benefits brought to modern enterprises by introduction of multi-channel marketing strategy, or inbound marketing, to their business.This article defines the factors and processes that influence the effective course of actions undertaken in the framework of inbound marketing.In addition, it is demonstrated how the importance of an organization changes, how its value and importance realistically increases as a result of applying the instruments provided by inbound marketing. The purpose of the article is to present how the concept of inbound marketing is changing the perspective of looking at the modern marketing instruments and how their field of impact changes as a result of their application.It also illustrates how the choice of appropriate mechanisms influences consumer decisions and demonstrates that the key to understanding the processes embedded in the strategy is to reflect on the relationship between the enterprise and potential customers and communication with the customers.

City Marketing : Case: Moscow

OpenAIRE

Kuzina, Irina

2017-01-01

Nowadays cities compete with each other for attracting investments and people, which make them implement new city marketing and city branding strategies. There are many factors that can influence city image and its perception in customers’ minds. The purpose of this thesis is to realize how a well-selected city marketing strategy benefits the city and gain a deeper understanding of city marketing possibilities. The final goal is to offer suggestions for the city of Moscow, which can help to i...

PENGARUH PENERAPAN EXPERIENTIAL MARKETING TERHADAP LOYALITAS KONSUMEN KARTU PRA BAYAR SIMPATI TELKOMSEL

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mareta kemala sari

2012-10-01

Full Text Available This research aims to analyze influences of experiential marketing variable as dependent variable and provides consumer experiences in getting benefit from communication services to simPATI consumer loyalty. This research is descriptive research with non probability sampling technique – convenience sampling method. Sample size is Hair income that is 20 times of variable, number of respondent is 100 people. The data is analyzed by using multiple regressions with SPSS program, test, F test, alpha 0.05. The research shows, (1. No significant influences between sense marketing and customer loyalty (sig=0.166. (2. There is significant influences between feel marketing and customer loyalty (Sig = 0.029. (3. No significant influences between feel marketing and customer loyalty (Sig = 0,689. (4. There is a significant influence between act marketing and customer loyalty. (5. No significant influences between relate marketing and customer loyalty (Sig = 0,572. (6. There is a significant influence between all variables experiential marketing and customer loyalty (Sig = 0,000. Researcher suggests company to review sense marketing, act marketing and relate marketing strategy that has applied and consider other factors that influences consumer loyalty and also increase feel marketing and think marketing strategies.

The U.S. uranium market

International Nuclear Information System (INIS)

White, G. Jr.

1978-01-01

A brief analysis is presented of factors influencing buyers and sellers in the U.S. uranium market. Factors suggesting a reduction in uranium demand, increased supply and reduced uncertainty are set against factors suggesting the reverse of these trends. Prices and economic factors are considered, as well as political and business aspects. (U.K.)

Identifying and assessing the factors affecting skill gap in digital marketing in communication industry companies

Directory of Open Access Journals (Sweden)

Fereshteh Ghotbifar

2017-03-01

Full Text Available As far as new communication channels are concerned, there have been extensive developments in communications and marketing in digital era. Today, therefore, companies try to take advantage of digital marketing channels to provide suitable services to customers to improve their satisfaction level. However, this study aimed to identify and assess factors affecting skill gap in digital marketing. This was descriptive correlation study. The population consisted of experts in communications industry to identify most important skill gaps in digital marketing and factors affecting them; also, managers and specialists of these companies were investigated to determine the role of identified factors in reducing skills gaps. Using localized questionnaire and interviewing with ten experts who were selected by Delphi snowball method, the skill gaps in marketing and factors affecting them were identified. Also, a researcher made questionnaire with 32 questions was distributed among 226 employees to investigate the identified factors role in reducing skills gap in digital marketing. The results showed that from four identified factors, the components including operational strategic factors and environmental factors had direct and positive impact on creating skill gap in digital marketing of studied companies. The environmental factors such as social and cultural conditions, religion, technology, and economy had more proactive impact on skills gap in digital marketing. Also, the results showed that among skills gaps in digital marketing of studied companies, the skills (Principles of Communication and (Predicting Future had the highest and lowest gaps, respectively.

Factors influencing the success of animal husbandry cooperatives: A case study in Southwest Iran

Directory of Open Access Journals (Sweden)

Aligholi Heydari

2010-10-01

Full Text Available This survey study aimed at identifying the factors influencing the success of animal husbandry cooperatives in Southwest Iran. Using a questionnaire, the data were collected from 95 managing directors of the cooperatives who were chosen through a multi-stage stratified random sampling method. This study showed an essential need for a systemic framework to analyze the cooperatives’ success. The results showed that the “Honey Bee”, “Cattle (dairy”, and “Lamb” cooperatives were the most successful among different kinds of the cooperatives. Also, among individual attributes, “interest”, “technical knowledge”, and “understanding the concept of cooperative”; among economic variables, “income” and “current investment”; and among external factors, “market access” have significant correlation with the success while structural variables have no significant relation. Furthermore, among all the factors, four variables (“interest”, “understanding the concept of cooperative”, “market access”, and “other incomes” can explain the variations of the success.

Investigating important factors influencing electronic banking for export development

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Vahid Abbas Zadeh

2014-01-01

Full Text Available Export is one of the most important indicators of a growing economy and it is the primary source of reaching sustainable growth on the market. This paper presents an empirical study to determine important factors influencing electronic banking in export development of Iranian organizations. The proposed study designs a questionnaire and distributes it among some regular customers who do internet banking with Parsian bank in city of Tehran, Iran. Cronbach alpha is calculated as 0.82, which is well above the minimum desirable limit of 0.70. In addition, Kaiser-Meyer-Olkin Measure of Sampling Adequacy and Approx. Chi-Square are 0.71 and 1955 with Sig. = 0.000, respectively. Using principal component analysis, the study has detected six factors including customer’s information, building trust, secure internet access, having good internet infrastructure and internet users.

Lessons for public health campaigns from analysing commercial food marketing success factors

DEFF Research Database (Denmark)

Aschemann-Witzel, Jessica; JA Perez-Cueto, Federico; Niedzwiedzka, Barbara

2012-01-01

Background: Commercial food marketing has considerably shaped consumer food choice behaviour. Meanwhile, public health campaigns for healthier eating have had limited impact to date. Social marketing suggests that successful commercial food marketing campaigns can provide useful lessons for public...... sector activities. The aim of the present study was to empirically identify food marketing success factors that, using the social marketing approach, could help improve public health campaigns to promote healthy eating. Methods: In this case-study analysis, 27 recent and successful commercial food...... in the communication related to the food. Visual as well as written material was gathered, complemented by semi-structured interviews with 12 food market trend experts and 19 representatives of food companies and advertising agencies. Success factors were identified by a group of experts who reached consensus through...

Forest Conversion, Agricultural Transitions and the Influence of Multi-scale Market Factors in Southwest Cameroon

Science.gov (United States)

Ordway, E.; Lambin, E.; Asner, G. P.

2015-12-01

The changing structure of demand for commodities associated with food security and energy has had a startling impact on land use change in tropical forests in recent decades. Yet, the composition of conversion in the Congo basin remains a major uncertainty, particularly with regards to the scale of drivers of change. Owing to rapid expansion of production globally and longstanding historical production locally in the Congo basin, oil palm offers a lens through which to evaluate local land use decisions across a spectrum of small- to large-scales of production as well as interactions with regional and global supply chains. We examined the effect of global commodity crop expansion on land use change in Southwest Cameroon using a mixed-methods approach to integrate remote sensing, field surveys and socioeconomic data. Southwest Cameroon (2.5 Mha) has a long history of large- and small-scale agriculture, ranging from mixed crop subsistence agriculture to large monocrop plantations of oil palm, cocoa, and rubber. Trends and spatial patterns of forest conversion and agricultural transitions were analyzed from 2000-2015 using satellite imagery. We used economic, demographic and field survey datasets to assess how regional and global market factors and local commodity crop decisions affect land use patterns. Our results show that oil palm is a major commodity crop expanding in this region, and that conversion is occurring primarily through expansion by medium-scale producers and local elites. Results also indicate that global and regional supply chain dynamics influence local land use decision making. This research contributes new information on land use patterns and dynamics in the Congo basin, an understudied region. More specifically, results from this research contribute information on recent trends of oil palm expansion in Cameroon that will be used in national land use planning strategies.

Turnover and vacancy rates for registered nurses: do local labor market factors matter?

Science.gov (United States)

Rondeau, Kent V; Williams, Eric S; Wagar, Terry H

2008-01-01

Turnover of nursing staff is a significant issue affecting health care cost, quality, and access. In recent years, a worldwide shortage of skilled nurses has resulted in sharply higher vacancy rates for registered nurses in many health care organizations. Much research has focused on the individual, group, and organizational determinants of turnover. Labor market factors have also been suggested as important contributors to turnover and vacancy rates but have received limited attention by scholars. This study proposes and tests a conceptual model showing the relationships of organization-market fit and three local labor market factors with organizational turnover and vacancy rates. The model is tested using ordinary least squares regression with data collected from 713 Canadian hospitals and nursing homes. Results suggest that, although modest in their impact, labor market and the organization-market fit factors do make significant yet differential contributions to turnover and vacancy rates for registered nurses. Knowledge of labor market factors can substantially shape an effective campaign to recruit and retain nurses. This is particularly true for employers who are perceived to be "employers-of-choice."

Clinical trials in "emerging markets": regulatory considerations and other factors.

Science.gov (United States)

Singh, Romi; Wang, Ouhong

2013-11-01

Clinical studies are being placed in emerging markets as part of global drug development programs to access large pool of eligible patients and to benefit from a cost effective structure. However, over the last few years, the definition of "emerging markets" is being revisited, especially from a regulatory perspective. For purposes of this article, countries outside US, EU and the traditional "western countries" are discussed. Multiple factors are considered for placement of clinical studies such as adherence to Good Clinical Practice (GCP), medical infrastructure & standard of care, number of eligible patients, etc. This article also discusses other quantitative factors such as country's GDP, patent applications, healthcare expenditure, healthcare infrastructure, corruption, innovation, etc. These different factors and indexes are correlated to the number of clinical studies ongoing in the "emerging markets". R&D, healthcare expenditure, technology infrastructure, transparency, and level of innovation, show a significant correlation with the number of clinical trials being conducted in these countries. This is the first analysis of its kind to evaluate and correlate the various other factors to the number of clinical studies in a country. © 2013.

The loyalty on the market of agricultural machines

Directory of Open Access Journals (Sweden)

Zuzana Schwarzová

2011-01-01

Full Text Available The article is dealing with the market of agricultural machinery with the focus on the loyalty of agricultural subjects. In this market the brand is very important factor that can influence fundamentally the purchaser during buying a machine. Totally there are three types, the subjects that are totally not influenced by the brand mark, the subjects taking in their consideration the brand mark but just as one factor and the rest that is loyalty and buys just one brand. The main objective of this paper is to analyze the customers in this market and their loyalty to each brand. To reach the main goal there were analyzed data of agricultural subject’s facilities, perception of brand marks and their relation. The data were used from own primary marketing research and analyzed by the help of statistics methods for marketing research as a Chi-square test, Pearson product-moment correlation coefficient, Spearman’s rank correlation coefficient and testing the hypotheses. The other part of this paper was focused on the satisfaction of respondents with each brand that they own. According to the article objective there were set hypotheses for following testing that were main mean to solve the goal. The result of this paper is found loyalty for just one brand in the agricultural machinery market. For John Deere brand there was proven the loyalty – subjects perceiving the mark as the best in the market and also buying it. The results can help for our future analyses to understand factors influencing the market and analyses of each brand and how their strategy in the market is conformed to the subject perception and behavior.

Uranium market 1986-2000

Energy Technology Data Exchange (ETDEWEB)

1986-01-01

The report on the uranium market describes the technical and economic factors influencing the nuclear fuel industry in mid-1986. The contents of the report includes a discussion of: the nuclear generating capacity, the demand for uranium (requirements and procurements), supplies of uranium, and the interaction between supply and demand. The report does not study in depth the effects of the Chernobyl accident on the uranium market.

Factors Influencing Urban Residents’ Tea Consumption Habits: An Empirical Study of Hangzhou City

Institute of Scientific and Technical Information of China (English)

CHEN Fu-qiao; JIANG Ai-qin

2012-01-01

Based on the survey data concerning residents in Hangzhou City, we analyze the main factors influencing consumers’ spending decisions, using Probit model. The results show that gender, age, and personal income have a significant positive effect on whether to drink tea; the degree of understanding of the tea, and the number of acquaintances drinking water also have a significant positive effect on whether to drink tea; but individual career, unit characteristics, and educational level have no significant positive effect on whether to drink tea. This research conclusion can provide microscopic evidence for the tea industry’s healthy development and formulation of marketing strategies; at the same time, provide a reference for marketing of the other hobby products.

Factors influencing farmers’ willingness to participate in water allocation trading. A case study in southern Spain

Directory of Open Access Journals (Sweden)

Giacomo Giannoccaro

2016-03-01

Full Text Available This study aims to uncover the factors that influence farmers’ attitudes towards water allocation trading. In the study, we simulate two water availability scenarios, an average year and a drought year, in a contingent valuation experiment with 241 farmers. A survey was held in the spring of 2012 in the Guadalquivir and Almanzora River Basins. First, we estimated a multinomial logit model to determine the factors that influence farmers to decide to participate in our hypothetical market. We then analysed the structural and socio-economic factors determining the monetary value of traded water using Heckman’s two-step model. Our results indicate that those farmers who are more innovative and have had agricultural training show a higher willingness to participate in water trading. Additionally, low water-supply guarantee and appropriate information about seasonal water availability increase the probability of participation. Higher willingness to pay (WTP for water is found in horticulture and among farmers who grow citrus and other permanent crops; lower water selling value (WTA is found in farms with extensive annual crops and traditional olive groves. However, monetary values (WTP/WTA are strongly dependent on the current cost of irrigation water services. While findings of this research seem to support the idea of diffusion innovation theory, the existence of ethical concerns that might influence farmers’ acceptance of irrigation water markets needs further analysis.

Factors influencing farmers’ willingness to participate in water allocation trading. A case study in southern Spain

Energy Technology Data Exchange (ETDEWEB)

Giannoccaro, G.; Castillo, M.; Berbel, J.

2016-11-01

This study aims to uncover the factors that influence farmers’ attitudes towards water allocation trading. In the study, we simulate two water availability scenarios, an average year and a drought year, in a contingent valuation experiment with 241 farmers. A survey was held in the spring of 2012 in the Guadalquivir and Almanzora River Basins. First, we estimated a multinomial logit model to determine the factors that influence farmers to decide to participate in our hypothetical market. We then analysed the structural and socio-economic factors determining the monetary value of traded water using Heckman’s two-step model. Our results indicate that those farmers who are more innovative and have had agricultural training show a higher willingness to participate in water trading. Additionally, low water-supply guarantee and appropriate information about seasonal water availability increase the probability of participation. Higher willingness to pay (WTP) for water is found in horticulture and among farmers who grow citrus and other permanent crops; lower water selling value (WTA) is found in farms with extensive annual crops and traditional olive groves. However, monetary values (WTP/WTA) are strongly dependent on the current cost of irrigation water services. While findings of this research seem to support the idea of diffusion innovation theory, the existence of ethical concerns that might influence farmers’ acceptance of irrigation water markets needs further analysis. (Author)

Factors that influence children's gambling attitudes and consumption intentions: lessons for gambling harm prevention research, policies and advocacy strategies.

Science.gov (United States)

Pitt, Hannah; Thomas, Samantha L; Bestman, Amy; Daube, Mike; Derevensky, Jeffrey

2017-02-17

Harmful gambling is a public health issue that affects not only adults but also children. With the development of a range of new gambling products, and the marketing for these products, children are potentially exposed to gambling more than ever before. While there have been many calls to develop strategies which protect children from harmful gambling products, very little is known about the factors that may influence children's attitudes towards these products. This study aimed to explore children's gambling attitudes and consumption intentions and the range of consumer socialisation factors that may influence these attitudes and behaviours. Children aged 8 to 16 years old (n = 48) were interviewed in Melbourne, Australia. A semi-structured interview format included activities with children and open-ended questions. We explored children's perceptions of the popularity of different gambling products, their current engagement with gambling, and their future gambling consumption intentions. We used thematic analysis to explore children's narratives with a focus on the range of socialising factors that may shape children's gambling attitudes and perceptions. Three key themes emerged from the data. First, children's perceptions of the popularity of different products were shaped by what they had seen or heard about these products, whether through family activities, the media (and in particular marketing) of gambling products, and/or the alignment of gambling products with sport. Second, children's gambling behaviours were influenced by family members and culturally valued events. Third, many children indicated consumption intentions towards sports betting. This was due to four key factors: (1) the alignment of gambling with culturally valued activities; (2) their perceived knowledge about sport; (3) the marketing and advertising of gambling products (and in particular sports betting); and (4) the influence of friends and family. This study indicates that there is

Size, Value and Business Cycle Variables. The Three-Factor Model and Future Economic Growth: Evidence from an Emerging Market

Directory of Open Access Journals (Sweden)

Fahad Ali

2018-02-01

Full Text Available The paper empirically investigates three different methods to construct factors and identifies some pitfalls that arise in the application of Fama-French’s three-factor model to the Pakistani stock returns. We find that the special features in Pakistan significantly affect size and value factors and also influence the explanatory power of the three-factor model. Additionally, the paper examines the ability of the three factors to predict the future growth of Pakistan’s economy. Using monthly data of both financial and non-financial companies between 2002 and 2016, the article empirically investigates and finds that: (1 size and book-to-market factors exist in the Pakistani stock market, two mimic portfolios SMB and HML generate a return of 9.15% and 12.27% per annum, respectively; (2 adding SMB and HML factors into the model meaningfully increases the explanatory power of the model; and (3 the model’s factors, except for value factor, predict future gross domestic product (GDP growth of Pakistan and remain robust. Our results are robust across sub-periods, risk regimes, and under three different methods of constructing the factors.

The influence of eleven Ps: An internal marketing and brand ...

African Journals Online (AJOL)

The influence of the 11 internal marketing mix elements (product, price, place, promotion, people, processes, physical evidence, personal relationships, packaging, positioning and performance) on South African car rental customers' perception of brand awareness (brand recognition, trustworthiness, overall evaluation and ...

South African exporter performance: new research into firm-specific and market characteristics

Directory of Open Access Journals (Sweden)

Christopher May

2012-05-01

Full Text Available The export marketing performance of any firm is influenced by a multitude of different factors. Given the multi-faceted nature of the export market, this research study investigated specific factors such as how firm-specific characteristics, product characteristics, market characteristics and export marketing strategies impact on the export marketing performance of South African manufacturing firms. Some of the findings of this research study indicated that firm size, investment commitment and careful planning, as firm-specific characteristics, had a significant influence on export marketing performance. The relationship between export experience and export marketing performance was insignificant. The degree of pricing adaptation and product adaptation had a significant effect on export marketing performance, while this was not the case with respect to the degree of promotion adaptation and distributor support.

MODELLING THE INFLUENCE OF ONLINE MARKETING COMMUNICATION ON BEHAVIOURAL INTENTIONS

Directory of Open Access Journals (Sweden)

Alexandra PERJU-MITRAN

2014-12-01

Full Text Available The present study addresses the manners in which potential consumers react to and examine online marketing communication efforts, and how their perceptions influence various decisions. By drawing from theories of consumer behaviour, several variables are taken into consideration, a model designed to integrate existing theories and a three-way study of online user behaviour in response to online marketing messages is defined and tested. The results of the study demonstrate that there are direct and positive links between the manner in which users perceive online marketing communication efforts, and direct and positive links between users’ attitudes towards online communication and their intention to either further inform themselves, forward the information obtained, or even become loyal to the company.

A review of international green power markets: recent experience, trends, and market drivers

International Nuclear Information System (INIS)

Bird, L.; Aabakken, J.; Wuestenhagen, R.

2002-01-01

Green power marketing-the act of differentially selling electricity generated wholly or in part from renewable sources - has emerged in more than a dozen countries around the world. Almost two million customers worldwide buy green power today. This paper reviews green power marketing activity in Australia, Canada, Japan, the US, and in a number of countries in Europe to gain an understanding of consumer demand for electricity generated from renewable sources. It also examines key factors that influence market penetration of green power products, such as product designs, pricing, incentives, marketing strategies, policies, and product certification.(author)

移动互联环境下跨界营销的影响因素%Influencing Factors of Crossover Marketing in Mobile Internet Environment

Institute of Scientific and Technical Information of China (English)

黄嘉涛

2016-01-01

本文运用扎根理论的方法，以深度访谈和文案资料为基础，通过开放编码、主轴编码、选择编码，探索移动互联网环境下跨界营销的行为及其影响因素并构建模型。随后，基于广东地区企业的调查数据，对模型进行实证研究。实证结果表明，品牌匹配、市场匹配和战略匹配显著正向影响跨界营销，其中品牌匹配的影响作用最大；市场动荡性和市场不确定性正向调节品牌匹配与跨界营销以及市场匹配与跨界营销之间的正向关系；市场动荡性和市场不确定性对战略匹配与跨界营销之间的关系调节效应不显著。传统企业必须与移动互联网进行融合，从产品合作、联合营销、内容传递、场景设计等方面开展跨界营销合作，提高跨界双方在品牌、市场、战略等方面的匹配程度，其中尤其要重视品牌的匹配程度。%Based on the data collected from literature and in-depth interviews,the Grounded Theory,and three types of coding,an exploratory research on crossover marketing in mobile internet environment and its influencing factors is conducted, and the corresponding model is developed. Then,an empirical test is conducted based on survey data from local companies in Guangdong. The results show that:1. brand matching,market matching and strategic matching have positive effect on crossover marketing,and brand matching has the strongest effect;2. market dynamic and market uncertainty positively moderate the relationship between brand matching and crossover marketing as well as the relationship between market matching and crossover marketing;3. market dynamic and market uncertainty does not positively moderate the relationship between strategic matching and crossover marketing. The traditional enterprises should integrate with mobile internet,and improve the matching level in terms of brand,market and strategy;and they should pay special attention to the

The evaluation of competitiveness and innovation factors in order to increase market share

Directory of Open Access Journals (Sweden)

Vukajlović Đurđica

2016-01-01

Full Text Available Doing business in modern days is characterized by a large number of suppliers of products and / or services that can meet our needs in the same or similar manner. For this reason, each organization has to constantly monitor the competitiveness of the market, to innovate in order to maintain the existing place on the market or possibly reach new markets. The purpose of conducted research was to assess the factors which are important for achieving a competitive advantage, increasing innovative activities and to identify factors which are crucial for the entry and penetration into new markets, as well as to determine the correlation of these factors with different characteristics of organization (size, level and duration of business. The results have shown that marketing is recognized as the most important factor for achieving a competitive advantage. Innovative activities are usually of imitative character, while consumers and their needs and requirements are largely ignored.

The Influence of Market Context on Business Strategy, Competitor Imitation and Operational Effectiveness

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Madalina Balau

2015-08-01

Full Text Available The importance of strategic positioning, along with operational effectiveness, has long been presented as key for the success of the company. There are few studies that highlighted the way in which the market context affects these efforts of the company. The aim of this paper is to explore the influence of the market context on competitor imitation and its further implications on strategy. For this purpose, a literature review was conducted and major concepts were drawn from works of M. Porter, while the influence of market context was found in research papers. Putting together these different perspectives on the company and the strategic choices it must make, the results of our analysis suggest that choosing a differentiation strategy and not imitating the reference competitors is a daring initiative, that involves the risk of standing out from the crowd. The implication of this finding is that imitation of the competitor is an easier solution for the company and it has an important attraction, due to the short term influence on increasing sales, while deterring innovation. The value of this paper consists in exploring the contextual influence of well-established concepts for company’s management.

An empirical investigation on factors influencing on insurance issued by export guarantee funds

Directory of Open Access Journals (Sweden)

Naser Azad

2013-07-01

Full Text Available This paper attempts to find important factors influencing on insurance issued by export guarantee funds. The study uses factor analysis to detect important factors based on a questionnaire in Likert scale. The study has determined four factors including risk management, customer oriented, quality management and trade management. The first factor is associated with risk management and it includes four sub-factors. The factors include being responsive, reliability, service quality and customer detection and reliability plays the most important factor. The second factor is associated with being customer oriented where the factor includes four components including cost recognition, access, marketing knowledge and the level of management training. The third factor is associated with quality management, which includes four variables including responsiveness, reliability, quality of services and customer recognition. Finally, the last factor is associated with trade management, which includes three variables including trade risk, insurance premium and currency.

Life Insurance Take-Up Rate Influencing Factors Comparison between Malaysia and Japan

Directory of Open Access Journals (Sweden)

Silvana Kardinar Wijayanti

2016-08-01

Full Text Available This study will investigate the factors that influence take-up rates within the Malaysian Life Insurance industry to discover potential opportunities and limitations. For comparative purposes, the study is modelled on Power (2013 who examined four factors affecting customer satisfaction in life insurance in Japan (product, price, customer services and procedures and documentation. This study is exploratory in nature using both secondary research and primary data from questionnaires. The main finding was “Product offerings” being the most significant variation, both an opportunity and limitation, due to the relative maturity, experience and changing trends within the insurance market of Japan, conversely growth, infancy and different dynamics in Malaysia.

Factors Influencing Cryptocurrency Prices: Evidence from Bitcoin, Ethereum, Dash, Litcoin, and Monero

Directory of Open Access Journals (Sweden)

Yhlas Sovbetov

2018-02-01

Full Text Available This paper examines factors that influence prices of most common five cryptocurrencies such Bitcoin, Ethereum, Dash, Litecoin, and Monero over 2010-2018 using weekly data. The study employs ARDL technique and documents several findings. First, cryptomarket-related factors such as market beta, trading volume, and volatility appear to be significant determinant for all five cryptocurrencies both in short- and long-run. Second, attractiveness of cryptocurrencies also matters in terms of their price determination, but only in long-run. This indicates that formation (recognition of the attractiveness of cryptocurrencies are subjected to time factor. In other words, it travels slowly within the market. Third, SP500 index seems to have weak positive long-run impact on Bitcoin, Ethereum, and Litcoin, while its sign turns to negative losing significance in short-run, except Bitcoin that generates an estimate of -0.20 at 10% significance level. Lastly, error-correction models for Bitcoin, Etherem, Dash, Litcoin, and Monero show that cointegrated series cannot drift too far apart, and converge to a long-run equilibrium at a speed of 23.68%, 12.76%, 10.20%, 22.91%, and 14.27% respectively.

Structure of Maiduguri cattle market, Borno State, Nigeria | Bila ...

African Journals Online (AJOL)

Market structure is an important factor that influences the performance and efficiency of a market. The study aimed at determining the structure of Maiduguri cattle market. Primary data were collected, from questionnaires randomly administered to the respondents. Descriptive statistics was used to analyse product ...

Influence of physical and psychosocial work environment throughout life and physical and cognitive capacity in midlife on labor market attachment among older workers

DEFF Research Database (Denmark)

Sundstrup, Emil; Hansen, Åse Marie; Mortensen, Erik Lykke

2016-01-01

position, chronic disease and long-term sickness absence prior to baseline. DISCUSSION: The project will generate new knowledge on risk factors for loss of labor market attachment. The results will potentially contribute in identifying factors that could be targeted in future interventions for maintaining......BACKGROUND: As average life span increases, elderly will account for an increasing proportion of the total population in most parts of the world. Thus, initiatives to retain older workers at the labor market are becoming increasingly important. This study will investigate the influence of physical...... and psychosocial work environment throughout working life and physical and cognitive capacity in midlife on labor market attachment among older workers. METHODS/DESIGN: Approximately 5000 participants (aged 50-60 years) from the Copenhagen Aging and Midlife Biobank (CAMB) will be followed prospectively...

The practice of marketing by dentists.

Science.gov (United States)

Chandler, E W; Weller, R B

1994-01-01

The attitudes and practices of dentists regarding the implementation of all the strategic variables in the marketing mix is examined. Factor analysis is used to reduce the data to five factors which are used to describe the attitudes and practices of dentists. The importance of using other marketing variables besides promotion is pointed out along with the implications for influencing dentists to take a broader strategic perspective in the development of their practice.

Human factors influencing decision making

OpenAIRE

Jacobs, Patricia A.

1998-01-01

This report supplies references and comments on literature that identifies human factors influencing decision making, particularly military decision making. The literature has been classified as follows (the classes are not mutually exclusive): features of human information processing; decision making models which are not mathematical models but rather are descriptive; non- personality factors influencing decision making; national characteristics influencing decision makin...

ESTIMATION OF EXTERNAL FACTORS INFLUENCE ON THE ORGANIZATIONAL AND RESOURCE SUPPORT OF ENGINEERING

Directory of Open Access Journals (Sweden)

Yu. V. Gusak

2013-09-01

Full Text Available Purpose. The engineering industry is characterized by deep specialization and high co-operation, which suggests a high degree of interaction with other industries and the economy, highly sensitive to external factors. Effective regulation of the engineering industry’s organizational-resource support will ensure coherence of all the subsystems of the market economy, the competitive environment, a full course of the investment process and the success of the industry. Therefore there is a need for detailed estimation and analysis of the external factors’ influence on the formation and implementation indexes of the engineering industry’s organizational-resource support. Methodology. To establish the close connection between the set of external factors of formation and implementation indexes of the engineering industry organizational-resource support the correlation analysis was used, to calculate the amount of the formation and implementation indexes of the engineering industry organizational-resource support’s change under the influence of the external factors with malleability coefficient were applied. Findings. The external influence factors on the engineering industry organizational-resource support by the source of origin: industrial, economical, political, informational, and social were separated and grouped. The classification of the external factors influence on the engineering industry organizational-resource support, depending on their influence’s direction on the formation and implementation indexes of the engineering industry’s organizational-resource support was made. The connection closeness and the amount of the formation and implementation indexes of the engineering industry organizational-resource support change (the machinery index of and the sales volume machinery index under the influence of the external factors with malleability coefficient were determined. Originality. The estimation of the external factors

Marketing experiencial con influencers: los nuevos impulsores de la industria cinematográfica

OpenAIRE

Rodríguez Losada, Iradi

2017-01-01

El cine siempre ha usado los prescriptores –críticos, premios, familiares…- como parte fundamental de su plan de marketing, y dado que actualmente los millennials son el público principal que acude a las salas de cine en España, la utilización de los nuevos influencers en las redes sociales para la promoción cinematográfica resulta muy eficaz. En esta investigación se pretende proponer un modelo de marketing experiencial con estrategias con influencers, ya que el cine posee unas característi...

Influence of distance to urban markets on smallholder dairy farming systems in Kenya

NARCIS (Netherlands)

Migose, S.A.; Bebe, B.O.; Boer, de I.J.M.; Oosting, S.J.

2018-01-01

We studied influence of distance to urban markets on smallholder dairy farming system development. Farms were chosen from three locations that varied in distance to the urban market of Nakuru Town in the Kenyan highlands: urban location (UL, n = 10) at less than 15 km distance, mid-rural location

Factors that influence the effectiveness of sanitation programs

Directory of Open Access Journals (Sweden)

Marilu eFernandez

2015-09-01

Full Text Available Local governments in both Mexico and the U.S. spend considerable money on public services, which do not always bring the expected results. For instance, a large part of the public budget is destined to solve social and health problems such as public sanitation. Government has attacked the problem by providing public sanitation infrastructure (such as garbage and recycling receptacles and the use of social ad campaigns. However, these efforts do not always impact the habits of residents and bring the desired changes in city sanitation.This paper presents a case study that used a participatory method to address an innovative city sanitation effort: The Clean City Program in Puebla, Mexico. This program adopted social marketing techniques, a discipline born in the 70s when the principles and practices developed to sell products and services started to be applied to sell ideas, attitudes or behaviors. Social marketing programs have been adopted by governments to change attitudes and behavior in areas such as public services.The paper first describes the context and strategies of the program which included the use of the promotora model to engage community members. The researchers then make use of qualitative data gathered throughout program planning and implementation to evaluate the impact of the social marketing programs and its effectiveness. The paper analyses social, educational, economic, demographic and cultural factors that influence the effectiveness of sanitation programs and presents recommendations for strategies to engage community members in community sanitation programs.

Factors that Influence the Effectiveness of Sanitation Programs

Science.gov (United States)

Fernandez-Haddad, Marilu; Ingram, Maia

2015-01-01

Local governments in both Mexico and the U.S. spend considerable money on public services, which do not always bring the expected results. For instance, a large part of the public budget is destined to solve social and health problems, such as public sanitation. Government has attacked the problem by providing public sanitation infrastructure (such as garbage and recycling receptacles) and by using social ad campaigns. However, these efforts do not always affect the habits of residents and bring the desired changes in city sanitation. This article presents a case study that used a participatory method to address an innovative city sanitation effort: The Clean City Program in Puebla, Mexico. This program adopted social marketing techniques, a discipline born in the 70s when the principles and practices developed to sell products and services started to be applied to sell ideas, attitudes, or behaviors. Social marketing programs have been adopted by governments to change attitudes and behavior in areas such as public services. The article first describes the context and strategies of the program, which included the use of the promotora model to engage community members. The researchers then make use of qualitative data gathered throughout program planning and implementation to evaluate the impact of the social marketing programs and its effectiveness. The article analyzes social, educational, economic, demographic, and cultural factors that influence the effectiveness of sanitation programs and presents recommendations for strategies to engage community members in community sanitation programs. PMID:26389106

Influence of individual rationality on continuous double auction markets with networked traders

Science.gov (United States)

Zhang, Junhuan

2018-04-01

This paper investigates the influence of individual rationality of buyers and sellers on continuous double auction market outcomes in terms of the proportion of boundedly-rational buyers and sellers. The individual rationality is discussed in a social network artificial stock market model by embedding network formation and information set. Traders automatically select the most profitable trading strategy based on individual and social learning of the profits and trading strategies of themselves and their neighbors, and submit orders to markets. The results show that (i) a higher proportion of boundedly-rational sellers induces a higher market price, higher sellers' profits and a higher market efficiency; (ii) a higher proportion of boundedly-rational sellers induces a lower number of trades and lower buyers' profits; (iii) a higher proportion of boundedly-rational buyers induces a lower market price, a lower number of trades, and lower sellers' profits; (iv) a higher proportion of boundedly-rational buyers induces higher buyers' profits and a higher market efficiency.

UTAUT2 Based Predictions of Factors Influencing the Technology Acceptance of Phablets by DNP

Directory of Open Access Journals (Sweden)

Chi-Yo Huang

2015-01-01

Full Text Available The smart mobile devices have emerged during the past decade and have become one of the most dominant consumer electronic products. Therefore, exploring and understanding the factors which can influence the acceptance of novel mobile technology have become the essential task for the vendors and distributors of mobile devices. The Phablets, integrated smart devices combining the functionality and characteristics of both tablet PCs and smart phones, have gradually become possible alternatives for smart phones. Therefore, predicting factors which can influence the acceptance of Phablets have become indispensable for designing, manufacturing, and marketing of such mobile devices. However, such predictions are not easy. Meanwhile, very few researches tried to study related issues. Consequently, the authors aim to explore and predict the intentions to use and use behaviors of Phablets. The second generation of the Unified Theory of Acceptance and Use of Technology (UTAUT2 is introduced as a theoretic basis. The Decision Making Trial and Evaluation Laboratory (DEMATEL based Network Process (DNP will be used to construct the analytic framework. In light of the analytic results, the causal relationships being derived by the DEMATEL demonstrate the direct influence of the habit on other dimensions. Also, based on the influence weights being derived, the use intention, hedonic motivation, and performance expectancy are the most important dimensions. The analytic results can serve as a basis for concept developments, marketing strategy definitions, and new product designs of the future Phablets. The proposed analytic framework can also be used for predicting and analyzing consumers’ preferences toward future mobile devices.

Proximity of couples to parents: influences of gender, labor market, and family.

Science.gov (United States)

Chan, Tak Wing; Ermisch, John

2015-04-01

We use household survey data from the UK to study how close middle-aged men and women in partnerships live to their parents and their partner's parents. We find a slight tendency for couples to live closer to the woman's parents than the man's. This tendency is more pronounced among couples in which neither partner has a college degree and in which there is a child. In other respects, proximity to parents is gender-neutral, with the two partners having equal influence on intergenerational proximity. Better-educated couples live farther from their parents. And although certain family characteristics matter, intergenerational proximity is primarily driven by factors affecting mobility over long distances, which are mainly associated with the labor market, as opposed to gender or family circumstances.

An Empirical Research on Non-Economic Factors That Effects Individuals Stock Market Participation Preferences

Directory of Open Access Journals (Sweden)

Ali BAYRAKDAROĞLU

2015-12-01

Full Text Available The purpose of this study, understanding the direct participation of depositors in Turkey to stock markets according to some social and behavioral factors. Because of unable to explain stock market and risk free assets market participation differences even with risk premium and low level of stock market participation led us to consider some social factors like financial literacy, risk perception, trust, short and long term market expectations. This study was conducted on 329 students Business Administration department at Faculty of Economics and Administrative Sciences of Muğla Sıtkı Koçman University by using survey technique. The data were analyzed by logistic regression showed that social factors like risk perception, financial literacy, trust to financial institutions, short and long term expectations affects the stock market participation preferences.

Waste to energy plant operation under the influence of market and legislation conditioned changes

DEFF Research Database (Denmark)

Tomic, Tihomir; Dominkovic, Dominik Franjo; Pfeifer, Antun

2017-01-01

, waste-to-energy plants need to be adapted to market operation. This influence is tracked by the gate-fee volatility. The operation of the waste-to-energy plant on electricity markets is simulated by using EnergyPLAN and heat market is simulated in Matlab, based on hourly marginal costs. The results have......In this paper, gate-fee changes of the waste-to-energy plants are investigated in the conditions set by European Union legislation and by the introduction of the new heat market. Waste management and sustainable energy supply are core issues of sustainable development of regions, especially urban...... areas. These two energy flows logically come together in the combined heat and power facility by waste incineration. However, the implementation of new legislation influences quantity and quality of municipal waste and operation of waste-to-energy systems. Once the legislation requirements are met...

Socio-Economic Factors Affecting the Marketing of Garri in Port ...

African Journals Online (AJOL)

Socio-Economic Factors Affecting the Marketing of Garri in Port Harcourt City of ... recommended ways of improving the marketing system of garri in the study area. ... socio economic characteristic of the traders, purchases and sales transaction, ... 78% had basic education which help them in keeping proper record and in ...

The Influence of Information Acquisition on the Complex Dynamics of Market Competition

Science.gov (United States)

Guo, Zhanbing; Ma, Junhai

In this paper, we build a dynamical game model with three bounded rational players (firms) to study the influence of information on the complex dynamics of market competition, where useful information is about rival’s real decision. In this dynamical game model, one information-sharing team is composed of two firms, they acquire and share the information about their common competitor, however, they make their own decisions separately, where the amount of information acquired by this information-sharing team will determine the estimation accuracy about the rival’s real decision. Based on this dynamical game model and some creative 3D diagrams, the influence of the amount of information on the complex dynamics of market competition such as local dynamics, global dynamics and profits is studied. These results have significant theoretical and practical values to realize the influence of information.

ASSESSING THE RELATIONSHIP BETWEEN MARKET FACTORS AND REGIONAL PRICE DYNAMICS IN U.S. CATTLE MARKETS

OpenAIRE

Walburger, Allan M.; Foster, Kenneth A.

1997-01-01

Regional live cattle prices are decomposed into two components: (a) a trend common to all regional cattle price series and (b) regional deviations or price dynamics around that trend. Tests are developed to determine if market factors are related to the regional price deviations around a common trend. Slaughter volume, distance between a market and the next closest, and forward contract deliveries are significantly related to price deviations from the estimated common trend.

Review of uranium market price

International Nuclear Information System (INIS)

Maragatham Kumar; Nik Arlina Nik Ali; Koh You Beng

2007-01-01

Uranium is used as an abundant source of concentrated energy and is the principal fuel for the generation of electricity by nuclear reactors. In nuclear reactors, the uranium fuel is assembled in such a way that a controlled fission chain reaction can be achieved. Since uranium is the main source of nuclear energy, demand prospects for uranium has increased dramatically with the renewed global interest in nuclear power generation in recent years. Although the global uranium market is relatively small worldwide, compared to other mineral and energy sources, it is a very important market as nuclear power generation accounts for about 18% of global electricity supply. After reaching historic lows in 1990s, uranium prices have risen substantially in recent years. The outlook for nuclear power has changed since 2000, with concerns over global warming, proven excellent safety record, competitive costs, progress on nuclear waste disposal issues and also continuing new nuclear plant construction around the world. These and various other influencing factors have resulted in the uranium market evolving from one that was driven by excess secondary supplies to that by primary production. This paper reviews the global market prices for the years 1987 until 2006 and the factors, which influence the changes in global uranium market prices. (Author)

Stochastic factor model for electricity spot price-the case of the Nordic market

International Nuclear Information System (INIS)

Vehvilaeinen, Iivo; Pyykkoenen, Tuomas

2005-01-01

This paper presents a stochastic factor based approach to mid-term modeling of spot prices in deregulated electricity markets. The fundamentals affecting the spot price are modeled independently and a market equilibrium model combines them to form spot price. Main advantage of the model is the transparency of the generated prices because each underlying factor and the dynamics between factors can be modeled and studied in detail. Paper shows realistic numerical examples on the forerunner Scandinavian electricity market. The model is used to price an exotic electricity derivative

Stochastic factor model for electricity spot price - the case of the Nordic market

International Nuclear Information System (INIS)

Vehvilainen, I.; Pyykkoenen, T.

2005-01-01

This paper presents a stochastic factor based approach to mid-term modeling of spot prices in deregulated electricity markets. The fundamentals affecting the spot price are modeled independently and a market equilibrium model combines them to form spot price. Main advantage of the model is the transparency of the generated prices because each underlying factor and the dynamics between factors can be modeled and studied in detail. Paper shows realistic numerical examples on the forerunner Scandinavian electricity market. The model is used to price an exotic electricity derivative. (author)

Market Motivations for Voluntary Carbon Disclosure in Real Estate Industry

Science.gov (United States)

Ufere, Kalu Joseph; Alias, Buang; Godwin Uche, Aliagha

2016-07-01

Climate change mitigation in developing economies is a balancing act, between economic development and environmental sustainability. The need for market friendly determinants for low carbon economy, without compromising economic development is of essence. The aim of the study is to determine market friendly factors, which motivates voluntary carbon information disclosure, in the real estate industry. The study modeled economic factor with three variables and financial market factor with three variables against voluntary carbon information disclosure in the real estate industry. Structural equation modeling was used for the modeling and content analysis was used to collect data on the level of voluntary carbon information disclosure, from 2013 annual reports of 126 real estate sector companies listed in the Kuala Lumpur Stock Exchange (KLSE). The model achieved a good fit, and was acceptable prediction. The results show that financial market factor has a significant predictive influence on voluntary carbon disclosure. The application of the result is that financial market factor is has a significantly positive influence on companies’ willingness to make voluntary carbon disclosure in the real estate industry. The result may be limited to the real estate industry that is highly leveraged on syndicated fund.

Lessons for public health campaigns from analysing commercial food marketing success factors: a case study.

Science.gov (United States)

Aschemann-Witzel, Jessica; Perez-Cueto, Federico J A; Niedzwiedzka, Barbara; Verbeke, Wim; Bech-Larsen, Tino

2012-02-21

Commercial food marketing has considerably shaped consumer food choice behaviour. Meanwhile, public health campaigns for healthier eating have had limited impact to date. Social marketing suggests that successful commercial food marketing campaigns can provide useful lessons for public sector activities. The aim of the present study was to empirically identify food marketing success factors that, using the social marketing approach, could help improve public health campaigns to promote healthy eating. In this case-study analysis, 27 recent and successful commercial food and beverage marketing cases were purposively sampled from different European countries. The cases involved different consumer target groups, product categories, company sizes and marketing techniques. The analysis focused on cases of relatively healthy food types, and nutrition and health-related aspects in the communication related to the food. Visual as well as written material was gathered, complemented by semi-structured interviews with 12 food market trend experts and 19 representatives of food companies and advertising agencies. Success factors were identified by a group of experts who reached consensus through discussion structured by a card sorting method. Six clusters of success factors emerged from the analysis and were labelled as "data and knowledge", "emotions", "endorsement", "media", "community" and "why and how". Each cluster subsumes two or three success factors and is illustrated by examples. In total, 16 factors were identified. It is argued that the factors "nutritional evidence", "trend awareness", "vertical endorsement", "simple naturalness" and "common values" are of particular importance in the communication of health with regard to food. The present study identified critical factors for the success of commercial food marketing campaigns related to the issue of nutrition and health, which are possibly transferable to the public health sector. Whether or not a particular

Lessons for public health campaigns from analysing commercial food marketing success factors: a case study

Science.gov (United States)

2012-01-01

Background Commercial food marketing has considerably shaped consumer food choice behaviour. Meanwhile, public health campaigns for healthier eating have had limited impact to date. Social marketing suggests that successful commercial food marketing campaigns can provide useful lessons for public sector activities. The aim of the present study was to empirically identify food marketing success factors that, using the social marketing approach, could help improve public health campaigns to promote healthy eating. Methods In this case-study analysis, 27 recent and successful commercial food and beverage marketing cases were purposively sampled from different European countries. The cases involved different consumer target groups, product categories, company sizes and marketing techniques. The analysis focused on cases of relatively healthy food types, and nutrition and health-related aspects in the communication related to the food. Visual as well as written material was gathered, complemented by semi-structured interviews with 12 food market trend experts and 19 representatives of food companies and advertising agencies. Success factors were identified by a group of experts who reached consensus through discussion structured by a card sorting method. Results Six clusters of success factors emerged from the analysis and were labelled as "data and knowledge", "emotions", "endorsement", "media", "community" and "why and how". Each cluster subsumes two or three success factors and is illustrated by examples. In total, 16 factors were identified. It is argued that the factors "nutritional evidence", "trend awareness", "vertical endorsement", "simple naturalness" and "common values" are of particular importance in the communication of health with regard to food. Conclusions The present study identified critical factors for the success of commercial food marketing campaigns related to the issue of nutrition and health, which are possibly transferable to the public health

Influence of the Investor's Behavior on the Complexity of the Stock Market

Science.gov (United States)

Atman, A. P. F.; Gonçalves, Bruna Amin

2012-04-01

One of the pillars of the finance theory is the efficient-market hypothesis, which is used to analyze the stock market. However, in recent years, this hypothesis has been questioned by a number of studies showing evidence of unusual behaviors in the returns of financial assets ("anomalies") caused by behavioral aspects of the economic agents. Therefore, it is time to initiate a debate about the efficient-market hypothesis and the "behavioral finances." We here introduce a cellular automaton model to study the stock market complexity, considering different behaviors of the economical agents. From the analysis of the stationary standard of investment observed in the simulations and the Hurst exponents obtained for the term series of stock index, we draw conclusions concerning the complexity of the model compared to real markets. We also investigate which conditions of the investors are able to influence the efficient market hypothesis statements.

Autonomy, special offers and routines: a Q methodological study of industry-driven marketing influences on young people's drinking behaviour.

Science.gov (United States)

Scott, Stephanie; Baker, Rachel; Shucksmith, Janet; Kaner, Eileen

2014-11-01

To identify shared patterns of views in young people relating to the influence of industry-driven alcohol marketing (price, promotion, product and place of purchase/consumption) on their reported drinking behaviour. Q methodology harnessed qualitative and quantitative data to generate distinct clusters of opinions as follows: 39 opinion statements were derived from earlier in-depth qualitative interviews with 31 young people; by-person factor analysis was carried out on 28 participants' (six previous interviewees and 22 new recruits) rank orderings of these statements (most-to-least agreement); interpretation of the factor arrays was aided by 10-15-minute debriefing interviews held immediately following each Q-sort. Northeast England Young people aged 14-17 years purposively recruited from high schools, higher education colleges, youth centres and youth offending teams. Centroid factor extraction and varimax rotation of factors generated three distinct accounts: factor one ('autonomous, sophisticated consumers') illustrated a self-defined sense of individuality and autonomy in alcohol choices; factor two ('price-driven consumers') appeared price-led, choosing to drink what was most accessible or cheapest; and factor three ('context-focused consumers') described drinking practices where products were chosen to serve specific functions such as being easy to carry while dancing. Considering young people's views on alcohol marketing, different perspectives can be identified. These include perceived imperviousness to maketing, responsiveness to price and affordability and responsiveness to marketing focusing on youth lifestyles. © 2014 The Authors. Addiction published by John Wiley & Sons Ltd on behalf of Society for the Study of Addiction.

THE IMPACT OF BEHAVIORAL FINANCE ON STOCK MARKETS

Directory of Open Access Journals (Sweden)

FELICIA RAMONA BIRĂU

2012-09-01

Full Text Available This article presents a new approach in the analysis of capital markets, namely behavioral finance. Behavioralfinance is the study of the influence of the psychological factors on financial markets evolution. Financial investors arepeople with a very varied number of deviations from rational behaviour, which is the reason why there is a variety ofeffects, which explain market anomalies. Classical finance assumes that investors are rational and they are focused toselect an efficient portfolio, which means including a combination of asset classes chosen in such a manner as toachieve the greatest possible returns over the long term, under the terms of a tolerable level of risk. Behavioral financeparadigm suggests that investment decision is influenced in a large proportion by psychological and emotional factors.

[Natural factors influencing sleep].

Science.gov (United States)

Jurkowski, Marek K; Bobek-Billewicz, Barbara

2007-01-01

Sleep is a universal phenomenon of human and animal lives, although the importance of sleep for homeo-stasis is still unknown. Sleep disturbances influence many behavioral and physiologic processes, leading to health complications including death. On the other hand, sleep improvement can beneficially influence the course of healing of many disorders and can be a prognostic of health recovery. The factors influencing sleep have different biological and chemical origins. They are classical hormones, hypothalamic releasing and inhibitory hormones, neuropeptides, peptides and others as cytokines, prostaglandins, oleamid, adenosine, nitric oxide. These factors regulate most physiologic processes and are likely elements integrating sleep with physiology and physiology with sleep in health and disorders.

USING THE ECONOMIC AND MATHEMATICAL MODELS FOR DETERMINING THE MARKET CAPACITY

Directory of Open Access Journals (Sweden)

Maiya Golovanova

2018-03-01

Full Text Available The subject matter of the article is economic and mathematical forecasting models of the market capacity based on the system of influential factors. The goal is to systematize and substantiate theoretical and methodological approaches to forecasting the market capacity in the conditions of the current unstable state of the economy. The following tasks are solved: the factors that influence on the development and amount of the market capacity are completely systematized; peculiarities, advantages and disadvantages of applying available economic and mathematical forecasting models of the market capacity are considered; the necessity for taking into account the structural changes in a number of consumers by age groups is emphasized; the features of the influence of the consumption of luxury goods and goods of prime necessity were is revealed taking into account the return on the change in the market capacity. The methods used are – the system analysis, the factor analysis, the regression and correlation analysis, the methods of cumulative curves. The following results are obtained –the principles of building economic and mathematical forecasting models of the market capacity are considered; the factors that influence on the market capacity at micro and macro level and have a random or systematic nature of the impact were systematized; advantages, disadvantages and peculiarities of multi-factor and single-factor models of the market capacity, in particular, cumulative curves are revealed;  compulsory registration of demographic factors (changing the structure of age groups in time in multi-factor models is suggested; the alternative use of cumulative curves of demand on the groups of luxury goods and goods of prime necessity depending on income is shown. Conclusions. Taking into consideration structural changes in a number of consumers in time, the features of consumption of luxury goods and goods of prime necessity using the factors of the

Factors that influence the practice of elective induction of labor: what does the evidence tell us?

Science.gov (United States)

Moore, Jennifer; Low, Lisa Kane

2012-01-01

Elective induction of labor has been linked to increased rates of prematurity and rising rates of cesarean birth. The purpose of this investigation was to evaluate current trends in induction of labor scholarship focusing on evidence-based factors that influence the practice of elective induction. A key word search was conducted to identify studies on the practice of elective induction of labor. Analysis of the findings included clustering and identification of recurrent themes among the articles with 3 categories being identified. Under each category, the words/phrases were further clustered until a construct could be named. A total of 49 articles met inclusion criteria: 7 patient, 6 maternity care provider, and 4 organization factors emerged. Only 4 of the articles identified were evidence based. Patient factors were divided into preferences/convenience, communication, fear, pressure/influence, trust, external influences, and technology. Provider factors were then divided into practice preferences/convenience, lack of information, financial incentives, fear, patient desire/demand, and technology. Organization factors were divided into lack of enforcement/accountability, hospital culture, scheduling of staff, and market share issues. Currently, there is limited data-based information focused on factors that influence elective induction of labor. Despite patient and provider convenience/preferences being cited in the literature, the evidence does not support this practice.

Community pharmacy customer segmentation based on factors influencing their selection of pharmacy and over-the-counter medicines

Directory of Open Access Journals (Sweden)

Dimitrios Phaedon Kevrekidis

2018-01-01

Full Text Available Background: Within the competitive pharmacy market environment, community pharmacies are required to develop efficient marketing strategies based on contemporary information about consumer behavior in order to attract clients and develop customer loyalty. Objectives: This study aimed to investigate the consumers’ preferences concerning the selection of pharmacy and over-the-counter (OTC medicines, and to identify customer segments in relation to these preferences. Methods: A cross-sectional study was conducted between February and March 2016 on a convenient quota sample of 300 participants recruited in the metropolitan area of Thessaloniki, Greece. The main instrument used for data collection was a structured questionnaire with close-ended, multiple choice questions. To identify customer segments, Two-Step cluster analysis was conducted. Results: Three distinct pharmacy customer clusters emerged. Customers of the largest cluster (49%; ‘convenience customers’ were mostly younger consumers. They gave moderate to positive ratings to factors affecting the selection of pharmacy and OTCs; convenience, and previous experience and the pharmacist’s opinion, received the highest ratings. Customers of the second cluster (35%; ‘loyal customers’ were mainly retired; most of them reported visiting a single pharmacy. They gave high ratings to all factors that influence pharmacy selection, especially the pharmacy’s staff, and factors influencing the purchase of OTCs, particularly previous experience and the pharmacist’s opinion. Customers of the smallest cluster (16%; ‘convenience and price-sensitive customers’ were mainly retired or unemployed with low to moderate education, and low personal income. They gave the lowest ratings to most of the examined factors; convenience among factors influencing pharmacy selection, whereas previous experience, the pharmacist’s opinion and product price among those affecting the purchase of OTCs

The influence of the market as a determinant for a national electricity strategy

International Nuclear Information System (INIS)

Deventer, J.R. van; Kimpton, A.D.

1996-01-01

The market characteristics of a mature developed economy and an immature developing economy are compared. It is discussed how these characteristics provide a major influence on the governance, regulation, structure and policy of an Electricity Supply Industry (ESI). This market dualism provides opportunities for many different strategies. A mature market, with most of the social demands satisfied, can adopt a strategy of weak regulation and the accompanying privatisation and competition. With an immature market, where the social demands, such as electrification, have not been met, a typical vertically integrated utility structure, operating under the guidance of the government, is the classic solution. (author)

Drivers for An International Biofuels Market

International Nuclear Information System (INIS)

Slingerland, S.; Van Geuns, L.

2005-12-01

This paper explores geopolitical and economic drivers for an international biofuels market. It is concluded that the biofuels market so far is primarily regionally oriented and policy driven. However, as demand is expected to increase in the years to come and demand and production do not coincide geographically, an international market is soon expected to arise. How quickly this market will develop is determined by several geopolitical and economic factors. Important geopolitical factors are in particular security of supply and risk abatement considerations, the contents of future emission reduction agreements, and the interaction with in new parties and policies such as those in the agricultural sector. Key economic factors are the prices of primary biomass and petroleum, as well as technological development influencing the price of conversion of biomass to end-use applications. International certification is likely to play a key role in determining whether or not this market will develop in an ecologically sound way.

ASPECTS REGARDING THE MARKETING ENVIRONMENT OF RETAILERS

OpenAIRE

Dan Cristian Dabija

2011-01-01

The marketing environment in which producers or retailers act consists of the totality of factors and forces that come under the immediate control of a production or retail company and that influence the maintenance or development of profitable relationships with customers [Balaure, 2002, p.76]. It also represents the grouping of actors and of external forces of a company capable of influencing the way in which it develops and maintains satisfactory exchanges with the target market [Kotler, K...

Market potential of nanoremediation in Europe - Market drivers and interventions identified in a deliberative scenario approach.

Science.gov (United States)

Bartke, Stephan; Hagemann, Nina; Harries, Nicola; Hauck, Jennifer; Bardos, Paul

2018-04-01

A deliberate expert-based scenario approach is applied to better understand the likely determinants of the evolution of the market for nanoparticles use in remediation in Europe until 2025. An initial set of factors had been obtained from a literature review and was complemented by a workshop and key-informant interviews. In further expert engaging formats - focus groups, workshops, conferences, surveys - this initial set of factors was condensed and engaged experts scored the factors regarding their importance for being likely to influence the market development. An interaction matrix was obtained identifying the factors being most active in shaping the market development in Europe by 2025, namely "Science-Policy-Interface" and "Validated information on nanoparticle application potential". Based on these, potential scenarios were determined and development of factors discussed. Conclusions are offered on achievable interventions to enhance nanoremediation deployment. Copyright © 2017 Elsevier B.V. All rights reserved.

Theoretical difference between impact factor and influence factor

Directory of Open Access Journals (Sweden)

Đilda Pečarić

2010-06-01

Full Text Available Bibliometric constructions of "knowledge maps" and "cognitive structures of science" do not differentiate between impact and influence factors. The difference can be constructedaccording to different meaning and interpretation of the terms reference and citation. Reference is "acknowledgment which one author gives to another", whereas citation is "acknowledgment which one document receives from another". Development of Information Science according to period and subject area is analyzed on the corpus of citation literature retrieved from doctoral dissertations in Information Science from 1978 to 2007 at Croatian universities. The research aim is to indicate the difference between document impact factor and author's influence factor (i.e. reference ability to produce effects on actions, behavior, and opinions of authors of doctoral theses. The influence factor serves to distinguish the key role of cited authors in time and according to the duration of the influence (the average age for cited papers of dominant authors in different periods is between eight and ten years. The difference between linear and interactive communication seems vital for the interpretation of cited half-life, i.e. the attitude of one science community towards used information resources and cognitive heritage. The analyzed corpus of 22,210 citations can be divided into three communication phases according to influence factor criteria: in the phase of dialogue and interactive communication 25% of bibliographic units are cited in the first four years; in the second phase another 25% of units are cited from the fifth to the ninth year; after ten years, in the dominant linear communication phase, approximately 30% of units are cited.

Key success factors in enterprises practicing social marketing

Directory of Open Access Journals (Sweden)

Lin, Mong-Mei

2014-11-01

Full Text Available Enterprises could create multi-service values of customer satisfaction, enterprise profit, and social benefit through Social Marketing. Constructing a positive Social Service Value Chain to achieve mind management in marketing would reinforce the core competitive advantages of an enterprise, enhance high-quality services, and lead the enterprise to sustainable management. With the Delphi Method, a questionnaire is applied to assess the key success factors in enterprises practicing Social Marketing. The superiors and the employees in Formosa Plastics Group were selected as the research participants for 200 questionnaires. A total of 133 valid copies are retrieved, with a retrieval rate of 67%. According to the overall weights of the key success factors in enterprises practicing Social Marketing, the following summary is concluded. 1. The evaluation criteria in Organizational Characteristics are ordered in the following way: Intrinsic Structure, Internal Environment, Cost Effectiveness, Organizational Advantage, Organizational Weakness, and Inspiration. 2. The evaluation criteria in the External Environment are ordered this way: Information Resources, Environmental Opportunities, and Environmental Threats. 3. The order of the evaluation criteria in Marketing Strategy is Appropriate Media, Targeted Objects, Market Selection, Market Response, and Behavioral Change. 4. The evaluation criteria in Process Orientation are ordered in the following way: Tracking Adjustment, Feedback Systems, Operation Performance, and Operation Processes.A través del márquetin social, las empresas podrían crear valores de multiservicio para la satisfacción del cliente, para incrementar los beneficios de la empresa y para beneficiar a la sociedad. La construcción de una Cadena de Valor de Servicio Social positiva para conseguir una gestión mental en el márquetin reforzaría las principales ventajas competitivas de una empresa, realzaría servicios de alta calidad y

Optimization of Fast Moving Consumer Goods (FMCG) marketing channels in China: a case study

OpenAIRE

Chun, Chen

2015-01-01

PhD in Management / JEL classification: M31 The operation conditions of marketing channels, regarded as the crucial external resources of enterprises, directly influence the market position of a company. Good marketing channels are significant links for enterprises to perceive market change and adjust enterprise behavior and decisions. This thesis seeks to clarify and define various factors influencing marketing channels optimization by using fast moving consuming goods (FMC...

Influence of External Factors on the Taiwan Stock Exchange

OpenAIRE

Chin-Wen Huang

2014-01-01

Due to the small market size and the low trading volume, emerging markets are, in general, shallow and easily affected by external factors such as the capital flows from foreign portfolio investment and the stock market fluctuations of their major trading partners. This study attempts to investigate how foreign portfolio investment and the trading partner’s equity market affect the local stock market and whether such impacts are persistent through time. Adopting the GARCH-EVT-Copula approac...

Uncertainties still dominate uranium market

International Nuclear Information System (INIS)

Geddes, W.P.

1984-01-01

Uranium Supply and Demand - perspectives to 1995, published by the Uranium Institute, is discussed. The report devotes less discussion than its predecessors to the technical influences underpinning the Institute's supply and demand forecasts, and more to the factors which influence the market behaviour of the nuclear industry's various participants. These latter influences can easily be overlooked when undue attention is given to physical imbalances between supply and demand. (U.K.)

THE INFLUENCE OF MARKETING PUBLIC RELATION AND SERVICE QUALITY ON CORPORATE IMAGE THROUGH PUBLIC OPINION: STUDIES AT MANDIRI BANK

Directory of Open Access Journals (Sweden)

Vera Suciyati

2015-09-01

Full Text Available This research aims to analyze the influence of marketing public relation and service quality at Bank Mandiri on corporate image through public. Convenience sampling method has been selected in order to obtain the data in this study. The analysis method that used was the path analysis. The research result had shown that: marketing public relation and service quality have significant influence simultaneously and partially on public opinion on the first structure equation. The second structure equation shows that: marketing public relation, service quality had significant influence simultaneously on corporate image. The service quality have not partially the quality of service have not influence significant partially on corporate, but variable marketing and public relation have  partially influential public opinion influence significant partially on corporate image.DOI: 10.15408/etk.v12i2.1916

Demotivating factors influencing rubber production workers

Directory of Open Access Journals (Sweden)

Mohammad Reza Iravani

2012-01-01

Full Text Available Motivation is one of the most important factors influencing workers' productivity. An increase in workers' motivation could add more value to organizations' structure and influence the profitability, significantly. In this paper, we study different factors on demotivating workers using questionnaire consist of various questions. The questionnaire is distributed among some employees who work for rubber production units located in Esfahan, Iran. The results of this survey indicate that discrimination on annual job compensation, entrusting responsibilities and unpleasant relationship with family partner are some of the most important factors influencing employees' motivation. While financial factors play important role on increasing employees' motivation, non-financial factors are considered more important.

The influence of the market as a determinant for a national electricity strategy

Energy Technology Data Exchange (ETDEWEB)

Deventer, J.R. van; Kimpton, A.D. [ESCOM (South Africa)

1996-12-31

The market characteristics of a mature developed economy and an immature developing economy are compared. It is discussed how these characteristics provide a major influence on the governance, regulation, structure and policy of an Electricity Supply Industry (ESI). This market dualism provides opportunities for many different strategies. A mature market, with most of the social demands satisfied, can adopt a strategy of weak regulation and the accompanying privatisation and competition. With an immature market, where the social demands, such as electrification, have not been met, a typical vertically integrated utility structure, operating under the guidance of the government, is the classic solution. (author). 2 refs.

The influence of the market as a determinant for a national electricity strategy

Energy Technology Data Exchange (ETDEWEB)

Van Deventer, J.R.; Kimpton, A.D. [Electricity Supply Commission, Johannesburg (South Africa)

1995-12-31

This paper compares and contrasts the market characteristics of a mature developed economy and an immature developing economy and how these characteristics provide a major influence on the governance, regulation, structure and policy of an Electricity Supply Industry. This market dualism provides opportunities for many different strategies. A mature market, with most of the social demands satisfied, can adopt a strategy of weak regulation and the accompanying privatisation and competition. With an immature market (South Africa), where the social demands, such as electrification, have not been met, a typically integrated utility structure, operating under the guidance of the government is the classic solution. 2 refs.

“Failures of the State”: Factors of Formation and Mechanisms of Influence on Economic Processes

Directory of Open Access Journals (Sweden)

Gontar Nikolay Vladimirovich

2014-11-01

Full Text Available The article is devoted to the problem of genesis and influence on real economic processes of “failures of the state”. The article designates the objective functions inherent in the state the realization of which can increase the efficiency of economic interactions reducing transaction expenses. Besides, the key factors of non-optimal activity of the state as well as actual “failures of the state” are considered. The approaches to the definition of “failures of the state” are analyzed. Taking into account functional approach the author proposes the model definition allowing to separate “failures of the state” from factors and conditions of their emergence. Among the emergence factors of “failures of the state” the author analyzes in detail the key division of economy subjects to net-payers and net-recipients of the income, the fact of distribution of consequences of state regulation to the sectors which are not direct objects of regulation as well as the influence of short-term decisions for long-term prospects are designated. The author also analyzes the range of “failures of the state”, including such as formation of monopolies, tax discouraging, failures of social security, nature of “state business”, derivation of resources and workers from economy, formation of an inequality and calculational (price chaos in economy. The key consequences and volume of the economic damage formed by “failures of the state” are considered, the corresponding quantitative estimates are given. The most important vectors of optimization of activity of the state which provide minimization of “failures of the state” and the related economic damage are designated. According to the author, such vectors include the priority of market self-regulation under the condition of refusal from substitutes in the form of “approach” of public sector to market standards. The minimization of public sector activity aimed at the exclusion of

The Influence of Marketing Communication on the Consumer’s Buyer Behavior – A Relationship Marketing Approach

Directory of Open Access Journals (Sweden)

Tichindelean Mihai

2015-04-01

Full Text Available The purpose of the paper is to identify the nature of the influence of a company’s marketing communication of the actual consumer behaviour. To achieve this purpose, the paper is structures in two parts; firstly, the recent literature regarding relationship marketing paradigm is reviewed and the value chain concept is presented. The second part contains a survey-based research which uses book-store customers as target unit. Sales promotion and advertising are used as input variables in identifying the variation in the client’s buying behaviour. Client behaviour was measured through three variables: monetary value spent by the clients within their last purchasing experience, buying frequency of the clients, and their buying intention.

Marketing innovations as source of enterprise's competitive advantage

Directory of Open Access Journals (Sweden)

Stanković Ljiljana

2014-01-01

Full Text Available Enterprise's competitiveness and strategic position are influenced by numerous factors. Market factors represent significant group that cause the need for developing new business models and implementing strategic shifts in business orientations of enterprises. Development of innovations and marketing capabilities are critical factors of modern enterprises' success. Theory and practice show that both innovations in marketing and marketing of innovations contribute to improving competitiveness on all levels, and also more efficient use of limited resources. This paper is structured as follows: first the competitiveness of Serbian economy is analyzed, then role of market orientation and open innovation models are explained as well as their importance for improving competitiveness. At the end, based on results of researching theory and practice of enterprises in Serbia, authors present identified relation of business performance, innovativeness and market orientation, followed by conclusions and directions for further research.

Factors influencing women's decisions to purchase specific ...

African Journals Online (AJOL)

aimed at identifying the factors that influence women's decisions to purchase specific .... influence of all the factors influencing their decision to purchase a selected .... one free” promotions seemed to have had the greatest influence on this ...

A Market Segmentation Approach for Higher Education Based on Rational and Emotional Factors

Science.gov (United States)

Angulo, Fernando; Pergelova, Albena; Rialp, Josep

2010-01-01

Market segmentation is an important topic for higher education administrators and researchers. For segmenting the higher education market, we have to understand what factors are important for high school students in selecting a university. Extant literature has probed the importance of rational factors such as teaching staff, campus facilities,…

It’s more about the Content than the Users! The Influence of Social Broadcasting on Stock Markets

DEFF Research Database (Denmark)

Benthaus, Janek; Beck, Roman

2015-01-01

to react quickly to broadcasted information. However, a comprehensive understanding about the influence of social broadcasting networks on stock markets is missing. In this study, we address this gap by conceptualizing and empirically testing a model incorporating three dimensions of social broadcasting...... a fixed effects panel analysis. The results show that the influence of social broadcasting on stock markets is driven by the message and discussion dimensions whereas the user dimension has no significant influence. Specifically, the influence of user mentions, financial sentiment, discussion reach......a large amount of stock-related information. This data is increasingly analyzed by research and practice to predict stock market developments. Insights from social broadcasting networks are used to support the decision-making process of investors and are integrated into automatic trading algorithms...

Factors that Influenced People to Become Islamic Bank customer: a study on kancana VIllagers

Directory of Open Access Journals (Sweden)

Indah Mulia Sari

2015-03-01

Full Text Available Islamic  finance  and  banking  industry in Indonesia has shown a significant growth, average growth of 30% more per year in the last five years, with a total number of Islamic banks customers as much as 12 million accounts, or market share 4.8%. In this study, researchers attempt  to  describe  the  events  in  rural  districts West  Java  related  to  the  factors that influence people to become customers of Islamic banks. Data processing by tabulation and scoring and based on the analysis and discussion are carried out. The results of this study indicate that the Islamic bank customers’ data are mostly women in productive age with maximum a senior high school education and their profession up mostly  are  traders. Others  reasearch  results  related to  factors which influence people to become customers of Islamic banks were influenced by psychological, social, personal, economic and cultural factors.DOI:10.15408/aiq.v7i1.1360

Market entry strategies into the BRIC countries

DEFF Research Database (Denmark)

Boyd, Britta; Dyhr Ulrich, Anna Marie

2014-01-01

Based on a sample of 177 exporting SMEs, this study investigates what market entry strategy is used by Danish family and non-family businesses. From a resource-based view, three critical internal factors (risk, flexibility and control) affecting the entry mode choice into the BRIC markets...... are analysed. The effective management of firms’ resources and capabilities is influenced by the perception of these internal factors when expanding into foreign markets. Our results confirmed that family firms build up longer lasting relationships in the host country by choosing high commitment entry modes...... when entering the BRIC markets. In contrast, family firms choose high commitment entry modes which involve high risk and low flexibility when entering the BRIC markets. Further implications discuss the suitability of export strategies to BRIC markets for managers of Danish family and non-family firms....

Locational Factors and Foreign Market-entry Considerations for Malaysian Contractors

Directory of Open Access Journals (Sweden)

A.R Abdul_Aziz

2012-11-01

Full Text Available Past studies on contractor internationalisation adopt a unimodelapproach. Taking up the call of a few scholars, a study isconducted, this time by integrating several extant models of fi rminternationalisation. Malaysian international contractors are usedto test this approach. Due to space limitation, this paper is focusedonly on locational factors. It begins by justifying the inclusion oflocational factors in a multi-model approach. Then it posits thatlocational disadvantage is a more intellectually appealing conceptthan locational advantages. Empirically, it shows that the surveyedcontractors evaluate a wide range of factors before making thego/no go decision to enter foreign markets. It also shows thatpsychic distance was not their major concern. Finally, the locationaldisadvantages create a market space for international contractorswith the tenacity to overcome them, which the sampled populationpossessed.

Marketing ethical rules in Lithuanian media companies

OpenAIRE

Abromaitytė-Sereikienė, Laima

2007-01-01

Although, both in the world and in Lithuania, there are more and more discussions, publications, scientific researches related to marketing ethics and application of its rules in everyday business activity, a situation in this sector is not as it could be. In order to improve the situation we should know which factors influence ethics of marketing solution. Individual and organisational factors, having impact on decision making, as far as ethics is concerned, are being analysed in this public...

An examination of how the market entry decision influences the business ability to internationalise and survive in a foreign market\\ud (The case study of Diageo in African market)

OpenAIRE

Kwabo, Fodio Umar

2014-01-01

2014 dissertation for MBA in International Business. Selected by academic staff as a good example of a masters level dissertation. This research is design to examine the market entry decision and how it can influences the business ability to internationalize and survive in a foreign market. The researcher has chosen the case study methodology for this research; the case study is on Diageo PLC upon how they took their decisions to select a particular entry mode on African markets. Diageo is on...

Audit market competition: auditor changes and the impact of tendering

OpenAIRE

Beattie, V.; Fearnley, S.

1998-01-01

Increased competition within the external audit market and the recent phenomenon of audit tendering has renewed interest in the factors influencing auditor changes. In this paper, a questionnaire instrument is used to elicit perceptions of the factors which influence auditor-client realignments in this new environment and to indicate the relative influence of economic and behavioural factors. Positive, statistically significant associations were found between unsolicited approaches and the co...

Trends and developments on the Book Market. Particularities of the Romanian market

Directory of Open Access Journals (Sweden)

Cristina FRUNTEŞ

2015-12-01

Full Text Available The book market suffers major and rapid changes under the incidence of digital technology and of the internet. The main actors of the book market, the publishing houses and the brick and mortar retailers find themselves in a new context, faced with completely new players on this market. They must establish priorities and identify opportunities as soon as possible, in order to adapt to the new conditions. Two interconnected main trends are registered in the book industry: the online sales and the e-book sales register an important increase. The Romanian book market, a very small one given the global context, adheres to the general changes, but to a different extent, under the influence of local factors.

Power factor controllers: their markets and performance. Applications and marketing report

Energy Technology Data Exchange (ETDEWEB)

Rattle, J.D.

1983-01-01

The report presents the findings of a UK market investigation into the potential application for three phase power factor controllers (pfc's) in the range 0.375-150 kW. It looks in detail at various pieces of equipment which are commonly driven by case rotor induction motors (eg pumps, fans, compressors, machine tools) and provides estimates of the numbers of each such type of equipment in use in UK industry broken down by power band. It also provides guidelines concerning annual usages of such pieces of equipment and the motor loadings commonly associated with them. The importance of electricity as a source of energy and the pattern and type of motive power usage is then presented for a wide range of industry sectors in an attempt to identify the most promising prima facie markets for the pfc concept of motor control and energy saving. The report is one of a series.

Pricing decision research for TPL considering different logistics service level influencing the market demand

Directory of Open Access Journals (Sweden)

Wei Li

2013-03-01

Full Text Available Purpose: With the rapid development of economy and the support of government policy, the development of the logistics industry has become a new economic growth engine. As we all know, the reasonable price of logistics service is the most critical factor for logistics enterprises to win market share and make profit. At the same time, the service level is one of the most important factors which will influence the size of the market share. Therefore, this paper constructs a pricing model considering a situation that the logistics service level affects the market demand. This model helps the enterprises to make scientific decisions.Methodology: To achieve this objective, this paper constructs the TPL service and the pricing decision models based on the game theory.Findings: The conclusion shows that under the situation of independent decision-making, the enterprise which has strong ability of logistics service does not necessarily have a competitive advantage, while pricing equilibrium under the situation of joint decision-making, not only make both sides get more income, but also be conducive to improve the level of service.Research limitations: In this research, there are some assumptions that might affect the accuracy the model such as there are only two TPL enterprises to participate in, and considerations are taken under the condition of complete information environment. These assumptions can be relaxed in the future work.Originality: In this research, logistics service level is taken account into the areas of logistics service pricing, which makes the models more practical and more perfect. And this paper constructs game models based on game theory to make up the limitations of traditional pricing theories in logistics service pricing.

Entering the United States Federal Procurement Market: success factors and barriers for foreign firms.

NARCIS (Netherlands)

Vehof, Tim; Telgen, Jan; Ruel, Hubertus Johannes Maria; Ruel, H.J.M.

2012-01-01

The US federal procurement market is the largest procurement market in the world. Therefore, it is an attractive market for foreign companies to enter. Existing literature indicates the success factors and barriers for public procurement market entry in general, however not for the US procurement

Teacher Involvement in Adult Marketing Education: Impeding Factors and Enhancing Strategies.

Science.gov (United States)

Price, William T., Jr.

1988-01-01

Using the nominal group technique, 60 of the 323 high school marketing teachers in Virginia identified major factors impeding their involvement in adult marketing education as lack of time and demands of the job. Insufficient compensation for working with adults and lack of administrator support also inhibited teacher involvement in adult…

Factors Influencing Customer Satisfaction and E-Loyalty: Online Shopping Environment among the Young Adults

OpenAIRE

Izyan Hizza Bt. HILA LUDIN; Boon Liat CHENG

2014-01-01

According to Internet World Stats (2012) about 60.7% of the total population in Malaysia uses the Internet and about more than 11 million people out of that number are young adults. From business and marketing perspectives, according to Nelson (2012), satisfied customers tend to share their experiences about a company or business to other people. Thus, this study aims to examine the factors influencing customer satisfaction, and how customer satisfaction subsequently affects e-loyalty towards...

Relationship marketing and disadvantaged health care segments: using internal marketing to improve the vocational rehabilitation process.

Science.gov (United States)

Peltier, James W; Scovotti, Carol

2004-01-01

The purpose of vocational rehabilitation (VR) is to provide disabled individuals with the training and support services needed to assimilate into the workforce. This study incorporates concepts developed in the relationship marketing and internal marketing literature to determine the factors that influence overall satisfaction of vocational training services. Results underscore the importance of social and structural bonds that develop among the multiple stakeholders involved in the VR process. Satisfaction is also influenced by the design and equipment used in the facilities and the efficiency of initiating VR services. A highly reliable instrument to measure VR participant satisfaction is presented.

The influence of business strategy on new product activity: the role of market orientation

NARCIS (Netherlands)

Frambach, R.T.; Prabhu, Jaideep; Verhallen, T.M.M.

2003-01-01

In this paper, we propose that business strategy influences new product activity both directly and indirectly via its influence on market orientation. Accordingly, we develop a framework linking firms' relative emphasis on cost leadership, product differentiation and focus strategies to firms'

Impact of Gender, Co-Morbidity and Social Factors on Labour Market Affiliation after First Admission for Acute Coronary Syndrome

DEFF Research Database (Denmark)

Osler, Merete; Mårtensson, Solvej; Prescott, Eva

2014-01-01

-morbidity and socio-economic position on subsequent labour market affiliation and transition between various social services in patients admitted for the first time with ACS. METHODS: From 2001 to 2009 all first-time hospitalisations for ACS were identified in the Danish National Patient Registry (n = 79......BACKGROUND: Over the last decades survival after acute coronary syndrome (ACS) has improved, leading to an increasing number of patients returning to work, but little is known about factors that may influence their labour market affiliation. This study examines the impact of gender, co...... between the above labour market states was examined using Kaplan-Meier estimates and Cox proportional hazards models. FINDINGS: A total of 37% of patients were in work 30 days after first ACS diagnosis, while 55% were on sick leave and 8% were unemployed. Seventy-nine per cent returned to work once during...

Factors influencing intention to purchase beef in the Irish market.

Science.gov (United States)

McCarthy, M; de Boer, M; O'Reilly, S; Cotter, L

2003-11-01

This paper reports on the findings of a study into consumer perceptions towards beef and the influence of these perceptions on consumption. Fishbein and Ajzen's [Belief, attitude, intention and behaviour. An introduction to theory and research (1995) Reading, MA: Addison-Wesley] Theory of Reasoned Action (TRA) provided a useful framework for this analysis. The influence of attitudes and important others (subjective norm) on intention to consume beef were explored. The findings support the usefulness of this model in understanding behaviour towards beef. In this study both attitude and the subjective norm influenced intention to consume beef, but it was attitude that was of greater importance. Health, eating enjoyment and safety were most important determinants of attitude with price, environment and animal welfare less so. An evaluation of the impact of the introduction of new information which related to one belief (health) was also conducted. Those indicating that they would consider increasing their consumption of beef had a more positive attitude towards beef and had more positive health and eating enjoyment beliefs about beef than the 'no' group who had significantly higher safety concerns.

Influencing Factors of Companies’ Behavior for Mitigation: A Discussion within the Context of Emission Trading Scheme

Directory of Open Access Journals (Sweden)

Yidan Chen

2018-02-01

Full Text Available China built pilot carbon emission trading schemes in seven regions and established a national carbon trading market in electricity sector in December 2017. This study conducted a questionnaire survey of 570 companies in 29 regions nationwide and found that companies still need to improve mitigation measures regarding fossil fuel combustion, production technology, output adjustment and environmental management. By establishing regression models, influencing factors of carbon emission reduction are identified. Pilot emission trading policy has a significant impact on company emission reduction behaviors. Companies inside or outside the pilot region respond differently to the influencing factors. Companies inside emphasize more on energy price and mitigation potential, while enterprises outside pay more attention to investment and familiarity with technology and policy.

Electronic word of mouth influence on consumer purchase intention ...

African Journals Online (AJOL)

This type of e-marketing affects consumer on its purchase intention of product or service. ... influence and how these factors influence the buying decisions of consumers. ... This paper is expedient for marketers in creating effective promotional ...

Applying the marketing mix (5 ps) to bionanotechnology.

Science.gov (United States)

Tomczyk, Michael S

2011-01-01

This chapter, based on concepts developed for my book, NanoInnovation (Tomczyk, Nanoinnovation: What Every Manager Needs to Know, 2011), is one of the first attempts to evaluate nanotechnology in the context of the "marketing mix" - a conceptual challenge given that nanotechnology is not one product or even a set of products, but rather a technology that is incorporated in an expanding list exceeding a 1,000 products - encompassing materials, structures, processes, and devices. My purpose is to use this context to identify some of the critical issues and factors that will influence development of "nanotechnology markets" at this very early stage in the evolution of nanotechnology, and more specifically, bionanotechnology. As technological innovations continue to promote the market growth for nanotechnology, especially in the field of medicine and healthcare, sensemaking frameworks are needed to help decision makers keep pace with these evolving markets. One of the best frameworks is the "marketing mix" which has been used for decades to identify the controllable factors that decision makers can influence through marketing strategies. With so many game-changing innovations poised to move from nanotech research to commercialization, marketing issues are becoming increasingly important to decision makers in science/academia, business/venture development, and government/policymaking.

Commercial, environmental and legislative factors that influence the implementation of fuel cells

Science.gov (United States)

Serfass, Jeffrey A.; Bergman, Michael K.; Rodenhiser, Wendy

1994-04-01

Fuel cells and other advanced electric-generation technologies have not experienced a record of successful commercialization efforts. To lower costs for these technologies, it requires substantial production volumes with a significant investment in manufacturing facilities, all dependent on developer confidence in the ultimate market. Yet, market acceptance by buyers requires an adequate demonstration of technical performance and an assurance that these lower costs can be reached. In addition to this fundamental commercialization challenge, there are significant external factors that are greatly influencing the market's (utility's) future implementation of new alternative energy-generating technologies. The factor that has possibly the greatest impact today is the public demand for environmentally benign and renewable resource technologies. There is a growing trend of involvement by consumers, regulators and intervenors in the business and utility industry that is shifting the economic playing field by which industries make resource decisions. Concerns over air pollution, global warming, acid precipitation, depletion of the ozone layer and the hazards of electromagnetic fields (EMF) from power lines, have all led to more stringent regulations and environmental mandates. The utility business environment itself is rapidly changing. Higher public expectations from energy providers and increasing competition are leading to major changes in the American utility sector. Competitive requirements to reduce the cost of utility service is leading to business decisions that provide both opportunities and problems for increased use of alternative energy-generating technologies, like fuel cells, and/or renewables, such as wind and solar photovoltaics. Bringing new energy technologies to market is very expensive and this financial burden cannot be shouldered by the market, manufacturers or federal government alone. Further, for the market to assume a key position in early

Perceived Influences on Farmers' Market Use among Urban, WIC-enrolled Women.

Science.gov (United States)

Di Noia, Jennifer; Monica, Dorothy; Cullen, Karen Weber; Thompson, Debbe

2017-09-01

We identified perceived barriers and facilitators to purchasing fruits and vegetables (FV) at farmers' markets, FV shopping practices, and reactions to a planned online lesson to promote farmers' market use among urban, inner-city WIC-enrolled women. Thirteen focus groups were conducted with 3-5 participants each (N = 54). Common barriers were structural (transportation issues) and informational (not knowing the locations of markets). Improving access (by increasing the number of area markets, expanding market hours and locations, and increasing transportation options to markets) and raising awareness of the importance of eating healthfully were common facilitators. Information was sought on the locations of farmers who accept FV vouchers provided by WIC, FV sold at farmers' markets, reasons to eat locally grown FV, and FV food safety and preparation skills. Questions were raised about the accessibility of an online lesson; providing information via inperson seminars and handouts also was recommended. Although purchasing FV at supermarkets and corner stores and bodegas was common, concerns were expressed about the freshness, cost, quality, and variety of produce sold at these venues. Findings aid understanding of factors to consider in designing interventions to promote farmers' market use in this population.

The Influence of the Technical Condition of a Building on the Property’s Market Value

Directory of Open Access Journals (Sweden)

Ziembicka Beata

2016-12-01

Full Text Available The housed property’s market value is influenced by a set of characteristic qualities, among which is the technical condition of a building. The aim of this paper is to study the influence of the technical condition of a building on the market price of the dwelling units, depending, among others, on the chosen method and the approach to the assessment of the housing wear degree. The analysis has been performed based on the estimation of the market value of an illustrative dwelling unit located in a building erected with the use of prefabricated large panel technology in selected variants. The study is based on data from the period between January and December 2012, which are related to the sale of rights to dwelling units from the secondary market. The information was obtained from a transactional database based on the Partner Data Exchange system with the Walor software.

COMPETITIVENESS, MARKETING ACCESS, AND NETWORK CAPABILITY AND ITS IMPACTS ON MARKETING PERFORMANCE

Directory of Open Access Journals (Sweden)

Teguh Iman Sayekti

2016-12-01

Full Text Available This study is to determine what factors influencingthe performance of SMEs. The population in this study is SMEs in the Central Java. Sample collection was conducted with a purposive sampling method. Criteriaused to take into accountis the SMEs that are already running at leastfortwo years. The sample in this study is intended as the representative of total population,67 (sixty seven. The data were processed and analyzed by computer program of SPSS 20 for Windows. Based on the results of regression analysis, it can be concluded that competitiveness has positive and significant impact on marketing performance marketing access has positive and significant impact on marketing performance. It means that the higher competitiveness and marketing access, the higher its performance. Competitiveness and marketing access have influence on SMEs’ performance through network capability.   

Trends, options for market positioning and success factors in E-Mobility; Tendenzen, Positionierungsoptionen und Erfolgsfaktoren bei E-Mobilitaet. Nachhaltige Chancen fuer Elektrizitaetsversorger

Energy Technology Data Exchange (ETDEWEB)

Ermann, A. [The Advisory House AG, Zuerich (Switzerland); Pils, F.; Karring, K. [The Mobility House GmbH, Salzburg (Austria)

2010-07-01

This article discusses the trends in electro-mobility and the options available to electricity utilities when positioning themselves in this market. The factors influencing their success in doing this are also discussed. The general framework in which these activities are taking place are discussed as are the obstacles that hinder development in this area. The influence of society and politics, environmental, economical and ecological factors are looked at. Further, technological factors such as innovation and further development in the vehicle, battery and renewable energy areas are looked at. The necessary infrastructure for the operation of electrical vehicles is discussed. Case studies on electro-mobility are briefly presented and discussed. The necessary clear focus and the efficient use of the means available are stressed.

The Study of Factors that Influence the Entrepreneurship in the Growing Energy Market

Science.gov (United States)

Kinias, Ioannis G.

2009-08-01

In this paper, we are trying to study the field of private enterprise in the sector of Energy in Greece. The changes in the institutional and financial substructures, in the last decade, have supported the materialization of an important number of investment plans. The investor's interest in the energy sector has been expressed up to now in the utilisation of Renewable Sources of Energy (RSE), the substitution of "traditional" fuels with clean fuels (natural gas, liquid gas), the implementation of electricity's co-production, as well as in the saving of energy. The goal of that study is to answer specific questions concerning the entrepreneurship in the Greek Energy sector. Who the investors are in the Greek energy market and which their traits are? We are trying to analyse the procedures which must be followed for the preparation of an investment plan. Moreover we investigate the financial factors, such as the economic growth and the employment that can affect the entrepreneurship. The sources of finance and the role of Small and Medium Enterpises in the energy sector are also very important elements in our research. Finally we are trying to analyse the international perspective of entrepreneurship and the mechanism of how the global circumstances in the field of energy can affect the inland product of energy.

An exploration study to find important factors influencing on brand identification

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Naser Azad

2013-09-01

Full Text Available Building a famous brand often makes it possible to have sustainable growth in competitive market. A good brand name plays an important role on increasing word of mouth advertisement, the number of loyal customers and repurchase habits. However, in order to build a good brand, we need to create sustainable brand identification and to do this we need to determine influential factors. This paper presents an empirical investigation to find important factors influencing brand identification. The proposed study designs a questionnaire in Likert scale consists of 23 questions, distributes it among 400 people who purchase regularly from hyperstar and collects 400 filled ones. Cronbach alpha is calculated as 0.735. In addition, Kaiser-Meyer-Olkin Measure of Sampling Adequacy and Approx. Chi-Square are 0.784 and 2300.022, respectively. Based on the results of our survey, we have derived five factors including sense of brand, brand community, trust to brand, value of brand and personality of brand.

Marketing automation processes as a way to improve contemporary marketing of a company

OpenAIRE

Witold Świeczak

2013-01-01

The main aim of this article is to identify the possibilities which are given to contemporary companies thanks to the usage of processes included in marketing automation system. This publication deals with the key aspects of this issue. Its shows how the importance of the organization changes, how its value increases, as a result of using the tools which are provided by the processes included in the concept of marketing automation. This article defines the factors and processes which influenc...

Framework Design and Influencing Factor Analysis of a Water Environmental Functional Zone-Based Effluent Trading System

Science.gov (United States)

Chen, Lei; Han, Zhaoxing; Li, Shuang; Shen, Zhenyao

2016-10-01

The efficacy of traditional effluent trading systems is questionable due to their neglect of seasonal hydrological variation and the creation of upstream hot spots within a watershed. Besides, few studies have been conducted to distinguish the impacts of each influencing factor on effluent trading systems outputs. In this study, a water environmental functional zone-based effluent trading systems framework was configured and a comprehensive analysis of its influencing factors was conducted. This proposed water environmental functional zone-based effluent trading systems was then applied for the control of chemical oxygen demand in the Beiyun River watershed, Beijing, China. Optimal trading results highlighted the integration of water quality constraints and different hydrological seasons, especially for downstream dischargers. The optimal trading of each discharger, in terms of pollutant reduction load and abatement cost, is greatly influenced by environmental and political factors such as background water quality, the location of river assessment points, and tradable discharge permits. In addition, the initial permit allowance has little influence on the market as a whole but does impact the individual discharger. These results provide information that is critical to understanding the impact of policy design on the functionality of an effluent trading systems.

Framework Design and Influencing Factor Analysis of a Water Environmental Functional Zone-Based Effluent Trading System.

Science.gov (United States)

Chen, Lei; Han, Zhaoxing; Li, Shuang; Shen, Zhenyao

2016-10-01

The efficacy of traditional effluent trading systems is questionable due to their neglect of seasonal hydrological variation and the creation of upstream hot spots within a watershed. Besides, few studies have been conducted to distinguish the impacts of each influencing factor on effluent trading systems outputs. In this study, a water environmental functional zone-based effluent trading systems framework was configured and a comprehensive analysis of its influencing factors was conducted. This proposed water environmental functional zone-based effluent trading systems was then applied for the control of chemical oxygen demand in the Beiyun River watershed, Beijing, China. Optimal trading results highlighted the integration of water quality constraints and different hydrological seasons, especially for downstream dischargers. The optimal trading of each discharger, in terms of pollutant reduction load and abatement cost, is greatly influenced by environmental and political factors such as background water quality, the location of river assessment points, and tradable discharge permits. In addition, the initial permit allowance has little influence on the market as a whole but does impact the individual discharger. These results provide information that is critical to understanding the impact of policy design on the functionality of an effluent trading systems.

FACTORS THAT INFLUENCE STUDENTS DO TAKE AN ACCOUNTANCY COURSE IN SÃO PAULO CITY UNIVERSITIES

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Ivam Ricardo Peleias

2015-11-01

Full Text Available Adolescence is a period of time when young adults need to make decisions and choose their own ways, at the expense of other options.  That is the time when they have to deal with the first demands in their professional choice. Many factors influence this choice. One of the possible existing alternatives for a regulated carreer is to become an accountant. Two importante factors may influence this choice: the university in which the students take their graduation course and the place where they live. In this context, the aim of this research was to investigate and analyse factors that influence the decision of a group of students to take an Accountancy Course. It was made deep interviews with first semestre students, three from FECAP and three from PUC-SP, two Brazilian universities. The content analysis was applied so as to interpret the results. The most influent factor was the employability, as some students believe they will have a future job or because many are already working in the area. Differently from litterature, it was stated that parents do not influence directly in students´ choice of a course. The results encourage more investigations, to deepen matters related to employability and the students concernig the Job Market. Moreover, it encourages bigger sample researches, to confirm or not the results.

Drivers of Adoption and Implementation of Internet-Based Marketing Channels

DEFF Research Database (Denmark)

Nielsen, Jørn Flohr; Mols, Niels Peter; Høst, Viggo

2007-01-01

This chapter analyses factors influencing manufacturers= adoption and implementation of Internet-based marketing channels, using models based on marketing channel and organisational innovation theory. Survey data from 1163 Danish, Finnish, and Swedish manufacturers form the empirical basis for te...

The Influences of Effectiveness, Competitive Advantages and Market Accessibility on SME Performance in Malaysia

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Razali Razleena

2018-01-01

Full Text Available The advent of online business has changed the pattern of doing business recently. This circumstance puts more pressure on SMEs to sustain their position in the fiercely competitive market. Unlike multinational companies, SMEs have several inevitable weaknesses in terms of planning strategy, technology exposure as well as resources that serve as a stumbling block to their better and competitive performance. Thus, online business appears to be a new medium to enhance the performance. Therefore, this study aims to investigate the influences of effectiveness, competitive advantage and market accessibility on SME performance in Malaysia. This study uses cross sectional study which focuses on SMEs that are engaged in online businesses. 200 questionnaires were distributed particularly to SMEs in food and beverages (F&B; apparel and textile (A&T; and health and cosmetic (H&C industries in Malaysia. Results indicate that market accessibility is the only variable which has an influence on entrepreneurs in online businesses within SMEs performance (β=.48, p<.01. This study can shed light on SME performance to the government. For example policy makers can enhance programs and initiatives in the SMEs Master Plan for the year 2012-2020. This study also helps the SMEs avail themselves of the online business opportunity in enhancing their performance. Therefore, the implication of market accessibility in influencing SME performance is discussed in this study.

How does the alcohol industry attempt to influence marketing regulations? A systematic review

Science.gov (United States)

Fooks, Gary; Gilmore, Anna B.

2016-01-01

Abstract Aim To systematically review, using a qualitative, narrative synthesis approach, papers examining alcohol industry efforts to influence alcohol marketing policy, and compare with those used by the tobacco industry. Methods Literature searches were conducted between April and July 2011, and updated in March 2013. Papers were included if they: made reference to alcohol industry efforts to influence (a) policy debates concerning marketing regulations, (b) new specific marketing policies or (c) broad alcohol policy which included marketing regulations; were written in English; and concerned the period 1990–2013. Alcohol industry political activity was categorized into strategies/tactics and frames/arguments. Data extraction was undertaken by the lead author and 100% of the papers were fully second‐reviewed. Seventeen papers met the review criteria. Results Five main political strategies and five main frames were identified. The alcohol industry argues against marketing regulation by emphasizing industry responsibility and the effectiveness of self‐regulation, questioning the effectiveness of statutory regulation and by focusing on individual responsibility. Arguments relating to industry responsibility are often reinforced through corporate social responsibility activities. The industry primarily conveys its arguments through manipulating the evidence base and by promoting ineffective voluntary codes and non‐regulatory initiatives. Conclusions The alcohol industry's political activity is more varied than existing models of corporate political activity suggest. The industry's opposition to marketing regulation centres on claims that the industry is responsible and that self regulation is effective. There are considerable commonalities between tobacco and alcohol industry political activity, with differences due potentially to differences in policy contexts and perceived industry legitimacy. PMID:26173765

Identifying and Managing Engineering Design Requirements for Emerging Markets

DEFF Research Database (Denmark)

Li, Xuemeng

, especially for those companies originally from developed markets, to acquire an in-depth understanding of particular design requirements in emerging markets in order to adapt both company products and approaches in such contexts. Prior studies on the identification and management of design requirements have...... predominantly been conducted in the context of developed countries and relatively affluent markets. Emerging markets are distinct from developed markets in terms of numerous contextual factors, e.g., regulatory environments and competitive landscapes. These factors influence the requirement identification...... attention. There is a need for an overview of different perspectives in requirement identification for manufacturing companies and their corresponding assessments in the context of emerging markets. Therefore, this research project is motivated to 1) investigate the process of identifying and managing...