Guava Jam packaging determinant attributes in consumer buying decision

Directory of Open Access Journals (Sweden)

Maria Inês Souza Dantas

2011-09-01

Full Text Available Using packaging and labels to lure consumers and to communicate product benefits directly on the shelf is a competitive advantage factor in the food industry sector. The label is especially effective since besides supplying basic details, such as weight, ingredients, and instructions in compliance with governmental regulations, it attracts consumers' attention and the desire to buy and which often becomes synonymous to the brand name. The objective of this study was to obtain detailed information on consumers' attitudes, opinions, behavior, and concepts regarding guava jam packaging using the focus group technique. The results showed that label color and design, packaging type and information, and brand name and price are determinant attributes in the consumers' decision to buy guava jam.

A STUDY OF THE CHANGING CONSUMER BUYING BEHAVIOUR IN ORGANISED RETAILING IN LUCKNOW CITY

OpenAIRE

Dr Zubair Ahmad

2018-01-01

The major factor of consumer behaviour in organised retailing is the changing buying behaviour. Various management thinkers have conducted several studies to understand the relationship of buying behaviour and organised retailing. Consumer behaviour is defined as the behaviour that consumers display in searching for, purchasing, using, evaluating and disposing of products and services that they expect will satisfy their needs. (L.G. Schiffman, L.L. Kanuk, 2005). Consumer buying behaviour ...

STUDY AND ANALYSIS OF CONSUMER BUYING BEHAVIOR IN RETAIL MARKET

OpenAIRE

Manish Dubey; Dr. Siddharth Saini; Dr. Srishti Umekar

2016-01-01

The aim of this study are determining the impact of the most used tools of sales promotion in retail sector such as coupons, sample, price discount and buy one get one free on consumer buying behavior from two aspects are brand switching and customer loyalty. Consumer promotions should stimulate purchases, sustain brand-name recognition, and gain audience participation. Themes are underlying messages. Media should be selected. In this way include direct mail, newspapers, magazines, televis...

A Strategic Household Purchase: Consumer House Buying Behavior

OpenAIRE

Mateja Kos Koklic; Irena Vida

2009-01-01

The aim of this study is to examine consumer house-buying behavior from the consumers’ perspective. In view of the existing literature exploring consumer decision making, the purpose of this research was threefold: (a) to propose a conceptual model of consumer decision making within the frame of consumer behavior; (b) to gain knowledge of factors impacting this process from the empirical standpoint with the focus on prefabricated house purchases; and (c) to offer implications for beneficial p...

Relationship of Corporate Social Responsibility with Consumer Buying Behavior: An Indian Perspective

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Supran Kumar Sharma

2013-12-01

Full Text Available With the help of binary logistic regression model present attempt examines the impact of business organization’s Corporate Social Responsibility (CSR practices on buying behavior of the consumers. By taking the responses of 197 consumers in the Jammu and Kashmir province of India, the study highlights that how different dimensions of CSR practices and selected demographics of the organizations are significantly associated with the buying behavior of consumers. The study finds negative relationship between both legal responsibilities and environment friendly practices of companies with the consumer buying behavior. The results have implications for marketing practitioners and strategic management professionals who would like to use their organisation’s CSR practices as a tool to positively influence consumer behavior. Findings suggest that business organizations should be more transparent on their legal aspects and philanthropic activities.

THE INFLUENCE OF RETAIL STORE IMAGE AND INDIVIDUAL FACTORS ON CONSUMER BUYING DECISIONS

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Ioana Olariu

2016-07-01

Full Text Available In this article is examined the relationship between store image, individual factors and consumer purchase behavior. First link is made between consumer attitudes and his buying decisions. Second, the relationship between store image and consumer purchase behavior is mediated by attributes of retailer that include merchandising, store atmosphere, in-store service, accessibility, reputation, promotion, facilities and post-transaction service. This article is a theoretical approach on what is known about how people decide whether or not to buy something and then how they decide which item or items to buy and what retailer is the best choice. In the process of doing this, we will discover that the process of making a buying decision is not nearly as simply as it may seem. A good understanding about how consumers make buying decisions is very important in developing effective marketing plans. Marketers can change the design of the store interior, aisle layout, carpet and wall textures, scents, colors, shapes, and sounds experienced by the customers. Thus store image is a result of many variables which can be manipulated by the retailer to influence consumer mood and, subsequently, the buyer's behavior.

Buying behaviour of Western European food retailers

DEFF Research Database (Denmark)

Skytte, Hans; Blunch, Niels Johan

2005-01-01

The aim of this study has been to analyze important aspects of buying behavior of food retailers, i.e., trade buyers' evaluation of product and vendor attributes, based on a number of background variables, when choosing a new supplier of an already well-known product category. The study encompassed...... the retailers' buying behavior for pork, fish and cheese products. By conducting a conjoint analysis in sixteen Western European countries (15 'old' EU Countries (except Luxemburg), and Norway, and Austria), it is demonstrated that the traditional four Ps are losing ground to some previously neglected...... attributes, and that it is possible to generalise retailers' buying behavior for different food products across countries, retail organizations, and buyers....

Individual Differences in Consumer Buying Patterns: A Behavioral Economic Analysis

Science.gov (United States)

Cavalcanti, Paulo R.; Oliveira-Castro, Jorge M.; Foxall, Gordon R.

2013-01-01

Although previous studies have identified several regularities in buying behavior, no integrated view of individual differences related to such patterns has been yet proposed. The present research examined individual differences in patterns of buying behavior of fast-moving consumer goods, using panel data with information concerning purchases of…

Effects of mood induction on consumers with vs. without compulsive buying propensity: an experimental study.

Science.gov (United States)

Vogt, Sinje; Hunger, Antje; Türpe, Tina; Pietrowsky, Reinhard; Gerlach, Alexander L

2014-12-15

Compulsive buying (CB) is excessive and leads to impairment and distress. Several studies aimed to explore the phenomenology and antecedents of CB, especially affective states. However, these studies mostly used retrospective self-report and mostly focused on compulsive buyers only. Therefore, this study aims to directly compare consumers with CB propensity and controls on experimental proxies of buying behavior and to investigate 1) effects of neutral vs. negative mood inductions and 2) whether mood effects on buying behavior are specific to CB. Forty female consumers with CB propensity and 40 female controls were randomly assigned to a neutral or negative mood induction. Buying related behavior (likelihood to expose oneself to a shopping situation, urge and probability to buy, willingness to pay) was assessed. Consumers with CB propensity differed from controls in all buying behavior aspects except for willingness to pay. Neither main effects of mood nor group×mood interaction effects on buying behavior were found. However, consumers with CB propensity were emotionally more strongly affected by a negative mood induction. Although negative affect has previously been reported to precede buying episodes in CB, our findings do not indicate specific negative mood effects on buying, neither in CB nor in controls. Copyright © 2014 Elsevier Ireland Ltd. All rights reserved.

The Effectivity of Promotional Benefit Towards Buying Intention Moderated By The Brain’s Tendency of Consumers

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Evan Stiawan

2017-06-01

Full Text Available This research’s goal is to measured the influence of promotional benefit towards buying intention moderated the brain’s tendency of consumers. The object of this research is the consumers whom ever bought a mobile phone. The purpose of this research is to find out the consumer’s buying intention when price discount is higher than premium, the influence of price discount and premium toward buying intention which is moderated by the tendency of consumer’s left and right brain. The data analysis method used is ANOVA One Way and General Linear model (GLM. The result of the research shows that premium is more positively evaluated than price discount which is means the consumer tends to re-buy when premium promotion offered is higher that price discount. The group of consumers that get price discount and right brain tendency tend to have a higher buying intention than the group of consumers that get price discount and left brain tendency, also for the group of consumers that get price discount and right brain tendency tend to have a higher buying intention than the group of consumers that get premium and right brain tendency.

THE ROLE AND IMPACT OF THE PACKAGING EFFECT ON CONSUMER BUYING BEHAVIOUR

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Jusuf ZEKIRI

2015-08-01

Full Text Available Abstract The objective of this study is to determine the elements that play an important role on consumer’s buying behavior. The purpose of this research is to find out the main important factors related with the packaging effect, which are driving the success of a brand. Companies in order to create the right packaging for their products, they must understand the consumer buying process and understanding the role and the impact of packaging as a variable that can influence the purchase decision. So, by understanding what factors influence the buying behavior and what packaging elements are most important help companies making the right decisions about packaging their products. This research will identify the relationship between consumer buying process as the main variable of the study and some independent variables like packaging color, printed information, packaging material, design of wrapper, printed information, brand image, and innovation and practicality that help consumers in their decision buying process. The primary research data will be collected through a structured questionnaire and SPSS software will be used for analysis purposes. Therefore, the study tries to find out the most important factors that have an impact and influences consumer’s purchase decision.    

European citizen and consumer attitudes and preferences regarding beef and pork

DEFF Research Database (Denmark)

Verbeke, Wim; Pérez-Cueto, Federico J. A.; de Barcellos, Marcia Dutra

2010-01-01

sample. This paper draws together the main findings of both projects and provides a comprehensive overview of European citizens' and consumers' attitudes towards and preferences regarding beef and pork. In general, consumers consider meat to be a healthy and important component of the diet. Consumers...... consumer and citizen segments are identified and profiled. Consumer segments were built upon the frequency and variety of pork consumption. The citizen segments were built upon their attitudes towards pig production systems. Overall, the relationship between individuals' views as citizens...... and their behaviour as consumers was found to be quite weak and did not appear to greatly or systematically influence meat-buying habits. Future studies in both projects will concentrate on consumers' acceptance of innovative meat product concepts and products, with the aim of boosting consumer trust and invigorating...

Aspects regarding the analysis of the rationality of the buying decision of the Romanian consumer

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Corina PELĂU

2012-12-01

Full Text Available One of the biggest challenges of economic theory is to determine the effectiveness and efficiency of economic activities and processes. In terms of consumer behavior this can be defined by the rationality of the buying decision. In this article there are presented several theories that have defined over time and still influence the rationality of the consumer. There are also presented the results of a research which aims to analyze the rationality of the consumer. In particular there are analyzed the relations between different quantitative aspects of the buying decision and the impulsive buying reactions of the consumer.

Uncovering consumers' political intentions and values when buying and consuming organic food products

DEFF Research Database (Denmark)

Grünbaum, Niels Nolsøe; Stenger, Marianne

2015-01-01

consumers’ value system? Further, what are the key motives for buying and consuming organic food products? A case study was undertaken. The unit of analysis constituted 12 high users of organic food products. The empirical data was gathered and analysed by utilizing Reynolds and Gutman’s laddering technique......Little is known about the underlying motivations for buying and consuming ethical, green and organic products. Thus, how can we understand this specific type of consumption? This paper aims to enlighten this knowledge gap. More specifically, how can we systematize and understand the political....... The results revealed that the purposive selected informants activate different cognitive structures (i.e. values) for identical attributes and consequences when buycotting organic food. Hence, some of the informants’ buycott organic food for personal well-being or for family related reasons (i.e. health...

How Amount of Brand Advertising is Related to Consumer Buying Behavior.

Science.gov (United States)

Haefner, James E.; And Others

1983-01-01

Finds that total brand advertising in 63 consumer product categories is positively and significantly related to the total number of brands in the category and to the average number of brands consumers usually buy. (FL)

Communicating Sustainable Shoes to Mainstream Consumers: The Impact of Advertisement Design on Buying Intention

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Mirjam Visser

2015-06-01

Full Text Available Traditionally, marketing of sustainable products addresses green buyers, thus missing out on the mainstream consumers and volume necessary to cover the potentially higher cost of more sustainable materials. However, how to effectively communicate more sustainable products to mainstream consumers and to increase their buying intention is still underexplored. Combining personal and environmental benefits, called double benefit theory, is promoted as an effective green marketing strategy but so far not supported by quantitative research as being effective to reach mainstream consumers. We studied the effect of advertisement elements (layout color, benefit type, and heritage on the products’ perceived sustainability, quality and fashion image, and buying intentions of mainstream consumers. Two hundred adults participated in a study that was based on a 2 (red vs. green layout × 2 (personal vs. environmental benefit × 2 (local vs. global heritage between-subjects factorial design of a sustainable shoe advertisement. The impact of these independent variables on product image as well as on buying intention was analyzed by means of three-way ANOVAs. In line with the double benefit theory, combining a personal benefit with a green layout led to the highest buying intention. Moreover, a mediation analysis revealed the effect of emphasizing a personal benefit on buying intention was mediated by fashion image but not by sustainability. Sustainability, however, did have a positive effect on buying intentions independent of benefit type.

Effect of Situational Factors and Product on Consumer Buying Decision In Hypermart at Manado City

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Nova Christian Mamuaya

2016-06-01

Full Text Available This research aims at (1 understanding and analyzing the effect of situational and non situational (produc factors, simultaneously or partially, on the consumer buying decision in hypermart at Manado City, (2 understanding and analyzing factor with dominant effect on consumer buying decision in hypermart at Manado City. The observed situational and non situational (product factors through Belk Theory. Sampling has been developed through accidental sampling, resulting in 60 respondents. Data  have  been  collected  by main instrument of questionnaire, 5-point Likert Scale to measure the respondents’ answer, data analysis using multiple linier regression. Results of research indicate that situational factor and product have significant effect simultaneously or partially on consumer buying decisions in hypermart at Manado City and product assortment has dominant effect on consumer buying decision in hypermart at Manado City.

APPLICATION OF THE HOWARD'S MODEL ON CONSUMER BEHAVIOR IN BUYING INSURANCE POLICY

OpenAIRE

Martje Paais; Semuel Souhoka

2017-01-01

This research intends to predict factors that drive consumer to buy insurance policy, based on consumer behavior model by Howard. In main variable used is buying decision. In addition, this study also includes information, brand image, confidence and attitude as the control variables. The analysis units are exclusive policy insured in Malang region. The data was collected using questionnaire. The t-test in simple regression models are used to test hypotheses. The research finds about: first, ...

Consumer Buying Behaviour; A Factor of Compulsive Buying Prejudiced by Windowsill Placement

OpenAIRE

Hameed, Irfan; Soomro, Yasir

2012-01-01

This empirical research investigates the impact of windowsill placement on the compulsive buying behavior of consumers on three different types of products i.e., convenience products, shopping products, and specialty products. Positive effect of windowsill placement on all three types of product categories has been hypothesized. The categorical regression (Optimal scaling) was used to test the hypotheses. The data was collected via self administered questionnaire from Pakistan through systema...

MOTIVATION AND MOTIVES - DRIVER AND REASON OF CONSUMER'S BUYING BEHAVIOR

OpenAIRE

TICHINDELEAN Mihai; VINEREAN Simona

2013-01-01

The purpose of the paper is to understand and measure consumer's motives as part of the complex mental structure which has as result a certain buying behavior. To achieve this goal, the authors structured the paper in two parts: the first part contains a literature review regarding the concepts of motivation and motives, while the second part tries to measure and explain several dimensions of buying motives by using a statistical analysis tool - exploratory factor analysis.

Drivers of high-involvement consumers' intention to buy PDO wines: Valpolicella PDO case study.

Science.gov (United States)

Capitello, Roberta; Agnoli, Lara; Begalli, Diego

2016-08-01

This study investigates whether different sensory profiles of wines belonging to the same Protected Designation of Origin (PDO) are perceived as different products by consumers. It identifies the drivers of consumers' intention to buy preferred wines. Descriptive sensory analysis, consumer tests and consumer interviews were conducted to reach research aims. To perform the consumer tests and interviews, 443 consumers participated in the survey. The tasted wines comprised five samples representative of Valpolicella PDO wine. Analysis of variance tests, principal component analysis and linear and logit regressions were employed to verify the research hypotheses. The results demonstrated: (1) different sensory profiles exist within the Valpolicella PDO wine; (2) these sensory profiles result in consumers having the perception of diversified products; (3) the perception of differences was less marked for consumers than for trained assessors due to the different weight attributed to visual, aroma and the taste/mouthfeel hedonic dimensions; and (4) consumers' liking, as well as general perceptions, attitudes, preferences, wine knowledge and experience, contribute to consumers' intentions to buy more than the socio-demographic characteristics of consumers. The analysis of the drivers of consumers' intention to buy certain PDO wines provides new marketing insights into the roles of intrinsic quality, preferences and consumers' subjective characteristics in market segmentation. © 2015 Society of Chemical Industry. © 2015 Society of Chemical Industry.

The Influence of Brand Image and Advertising on Consumer Buying Behavior in Telkomsel 4g Package Plan

OpenAIRE

Umboh, Frederik Jibrael; Tielung, Maria V.J

2016-01-01

This research is about to analyze the influence of brand image and advertising on consumer buying behavior in Telkomsel 4G package plan. Consumer buying behavior plays an important role to increase sales of a company's product. In order to attract consumer buying behavior, company need to implement some strategies to increase their sales. Strategy that must be considered by Telkomsel to increase 4G users they are building a stronger brand image and massive promotion through their advertising ...

Impact of sensory marketing on consumer´s buying behaviour

Directory of Open Access Journals (Sweden)

Andrej Géci

2017-01-01

Full Text Available Knowing consumer's behaviour, his/her preferences and reactions provides company with better chance to establish itself in trade. While doing research, it is very important to analyse and search for answers to questions why customers do the shopping, what they buy, when, where and how often they do the shopping. The decision to buy a product or service is influenced by many factors, including not only cultural, social, psychological but also personal factors. Sensory marketing itself is coming to the foreground and more and more people are realising its position. This document is dedicated to issue which is useful not only for companies but also for consumer himself. It deals with involvement of sensory and tries to clarify their importance in business communication. The aim of research document was evaluation of senses and their influence on consumer's behaviour in shopping area. The comparison of generations and their buying habits during shopping behaviour was also important. Primary data were gained through a questionnaire which was realised on sample of 312 respondents. The impact of sensory marketing was generally aimed on factors which influence consumers while doing shopping. In questionnaire, respondents were divided into three groups/generations according to their age (young, middle aged and elder. The questionnaire research confirmed that sight was the most influenced sense when doing shopping (62%. Irrational consumer's behaviour was also confirmed. There were some differences shown among generation groups. Research confirmed that the sensory perception of these generations is different. More assumptions were formulated for a deeper analysis and their relations were verified by means of statistical test (Pearson Chi-kvadrat goodness-to-fit test. On the basis of required results was confirmed that most of customers do not realise the impact of individual senses on shopping behaviour.

Market Segmentation Based on the Consumers' Impulsive Buying Behaviour

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Mirela Mihić

2010-12-01

Full Text Available The major purpose of this research is to determine the sufficiently different segments of consumers based on their impulsivity in the buying behaviour. The research was conducted in Splitsko-Dalmatinska county on the sample of 180 respondents. Based on the subject matter and research goals, the basic as well as four additional hypotheses were set. The used methodology comprised of the cluster analysis, which helped to divide three segments that were named as: ‘’rational’’, ‘’somewhat rational and somewhat impulsive’’ and ‘’impulsive’’ consumers. The variance analysis was used in order to describe the segments properly and to determine whether they are different enough with respect to demographic, socio-economic characteristics and individual differences variables. The findings confirmed the hypothesis based on the possibility of dividing different consumer segments according to the analysed variables. Correlating the demographics and individual differences factors with the impulse buy, the expected results were gained. When analyzing demographics the results indicate the segment differentiation solely in the case of age and working status. However, from the aspect of majority of individual differences variables the distinction among the segments is significant.

Compulsive buying and depressive symptoms among female citizens of the United Arab Emirates.

Science.gov (United States)

Thomas, Justin; Al-Menhali, Salwa; Humeidan, Majeda

2016-03-30

Compulsive buying is particularly relevant in nations with high levels of consumer spending. Most previous studies have focused on European and North America populations. This study explores compulsive buying amongst citizens of the United Arab Emirates, an Arab nation with high retail outlet density, and high levels of consumer spending. Female college students (N=100) completed an English/Arabic version of the compulsive buying scale along with a measure of depression. Rates of compulsive buying were higher than those reported in any previously published study. Furthermore, in line with previous findings from other nations, compulsive buying was associated with elevated depressive symptomatology. Copyright © 2016 Elsevier Ireland Ltd. All rights reserved.

Nakupno vedenje slovenskih porabnikov: vloga nacionalne identitete = Consumer Buying Behavior

Directory of Open Access Journals (Sweden)

Irena Vida

2006-06-01

Full Text Available The study examines the phenomenon of national identity and economic ethnocentrism in consumer buying behavior. Analysis of data collected from a representative sample of adult Slovenian consumers reveals only moderately expressed ethnocentric tendencies. Similar moderation was revealed in the preferences of Slovenian consumers for patriotic purchasing behavior, whereby the domestic origin of products was more important in the case of nondurable goods and services than in the case of durable goods. Consumers evaluated various characteristics of products made in the EU more favorably relative to those made in Slovenia.

An Analyse The Marketıng Mıx Elements Effect The Consumers Who Buy Fast Movıng Consumer Goods And The Expected Benefıts Of Buyıng Goods: An Investıgatıon In Iğdır

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Sebahattin YILDIZ

2014-06-01

Full Text Available The purpose of research is to analyze the marketing mix elements effect the consumers who buy fast moving consumer goods in Iğdır. In addition to this, analyzing the expected benefits of buying goods in a functional or hedonist base is an another aim. The method of research is descriptive and empiric. Datas are collected by 480 questionnaires using convenience sampling. According to results, it appears that the marketing mix elements effect the consumers buyings are in order of importance, product-place, price, promotion-place. When consumers buy fast moving consumer goods they behave more fonctionaly than hedonistic and fonctionalists give more importance to marketing mix elements than hedonists. In conclusion, some suggestions are offered to food retailers.

Intention to buy organic food among consumers in the Czech Republic

OpenAIRE

Olivová, Kristýna

2011-01-01

Masteroppgave i økonomi og administrasjon - Universitetet i Agder 2011 The purpose of the thesis is to investigate intention to buy organic food. The aim is to examine which determinants influence the intention to buy organic food among consumers in the Czech Republic. Moreover, the study focuses to find out which determinant influences consumers’ intention the most. Based on the Theory of Planned Behaviour (TPB) and literature review a conceptual model was proposed. The model ...

The Impact of Promotional Tools on Consumer Buying Behavior at Matahari Department Store Manado Town Square

OpenAIRE

Pangemanan, Sifrid S.; Saerang, David Paul Elia; Malombeke, Shintia

2014-01-01

For maximizing market share, every company will carry out various forms of marketing strategies aimed to boost sales. Promotional activity is one form of marketing strategy that aims to introduce and simultaneously influence consumers to buy the products offered by the company so as to increase the volume of sales. The purpose of this study was to find the impact of promotional tools such as buy one get one free, price discount, coupon promotion and physical surroundings on consumer buying be...

CONSUMER INVOLVEMENT IN BUYING DECISIONS – THE EXAMPLE OF THREE FOOD PRODUCTS IN CROATIA

Directory of Open Access Journals (Sweden)

Jerko MARKOVINA

2005-01-01

Full Text Available The goal of this research was to create an instrument suitable for the measurement of consumer involvement construct and to verify its metric characteristics. The involvement scale was tested on a sample of 283 consumers of wine, cheese and honey. The statistical analysis of results showed satisfactory validity and reliability of the instrument. High level of consumer involvement was found for wine and cheese, whereas consumer involvement for honey was somewhat lower. These results show that consumers, when buying wine, cheese and honey, do not make their buying decisions impulsively, but they search for the additional information about the products. The scale used in this article can also be used to measure involvement levels for different food and other products in the Croatian market.

The consumers' rent vs. buy decision in the rentailer

NARCIS (Netherlands)

Knox, G.A.H.; Eliashberg, J.

2009-01-01

In this paper, we focus on the perspective and business model of the rentailer — a retail outlet that rents and sells new and used home video titles. This requires predicting the consumer's decision to rent or buy a particular title, segmenting its customer base, and pricing new and used titles. We

Why Chinese Consumers Prefer Housing Ownership to Renting Before Marriage: An investigation of Chinese young consumers' rent-versus-buy housing decisions

OpenAIRE

Du, Mingjie

2010-01-01

This paper aims to investigate the influential factors of Chinese young consumers’ rent-versus-buy housing decisions before marriage, and thus to explain why most Chinese consumers prefer housing ownership to renting or even regard an own-occupied housing as a prerequisite of marriage. The research was based on rich literatures concerning rent-versus-buy housing decisions and consumer decision making theory. A qualitative approach was adopted to conduct the research to gain in-depth insight o...

Trends in Fashion Marketing and their influence to consumer buying decision

OpenAIRE

Votočková, Pavlína

2017-01-01

This master's thesis deals with Trends in Fashion Marketing and their influence to consumer buying decision. The aim of the thesis is to analyse consumer's attitude to fashion marketing and it's current trends: Fast Fashion, online shopping, co-branding and influence of social sites. The thesis is devided into a theoretical and a practical part. The theoretical part deals with consumer behavior, specification of current situation on the fashion market, locating of production and supply chain ...

Food retailers' buying behaviour: An analysis in 16 European countries

DEFF Research Database (Denmark)

Skytte, Hans; Blunch, Niels Johan

2001-01-01

This paper presents results from a study on food retailer buying behaviour, i.e., how the retailers judge product and vendor attributes when choosing a new supplier of a product category that is already well known to them. A conjoint analysis was conducted in 16 Western European countries....... The study encompassed the retailers' buying behaviour for fish and cheese products. The results demonstrate that the traditional four P's are losing ground to some previously neglected attributes, which now demand consideration by retail suppliers of products and services and by researchers....

Brand Image and Perceived Quality on Consumer Buying Decision of Samsung Mobile Phone in Manado

OpenAIRE

Tumewu, Ferdinand; Lapian, Joyce; Maindoka, Raiza

2014-01-01

Buying decision is the stage in which consumers make the decision or take an action whether to purchase a certain product or not. The purpose of this research is to analyze the simultaneous effect of brand images and perceived quality of consumer buying decision. This research, the population refers to people in the city of Manado which used mobile phone brand Samsung with sample size as many as 100 respondents. This research used quantitative analyze by using questionnaires and used Multiple...

The Influence of Brand Recognition, Brand Recall, and Top of Mind to Consumer Buying Decision

OpenAIRE

Langi, Kalvin

2013-01-01

There are several important aspects that can influence brand awareness from the company to make their products have been known in the society, which are Brand Recognition, Brand Recall, and Top of Mind. These three aspects play an important role to create Brand Awareness for Consumer Buying Decision. The research objective is to analyze the influence of Brand Recognition, Brand Recall, and Top of Mind to Consumer Buying Decision in aqua mineral water product on Manado. The population in this ...

THE ROLE AND IMPACT OF THE PACKAGING EFFECT ON CONSUMER BUYING BEHAVIOUR

OpenAIRE

Jusuf ZEKIRI; Vjollca Visoka HASANI

2015-01-01

Abstract The objective of this study is to determine the elements that play an important role on consumer’s buying behavior. The purpose of this research is to find out the main important factors related with the packaging effect, which are driving the success of a brand. Companies in order to create the right packaging for their products, they must understand the consumer buying process and understanding the role and the impact of packaging as a variable that can influence the purchase dec...

Virtual store atmosphere in internet retailing: Measuring virtual retail store layout effects on consumer buying behaviour

OpenAIRE

Vrechopoulos, Adam P

2001-01-01

This thesis was submitted for the degree of Doctor of Philosophy and awarded by Brunel University. The research presented in this dissertation is concerned with the effects of the "virtual store atmosphere" on consumer buying behaviour within the context of Internet retailing. More specifically, the focus of this research is to investigate whether the virtual store layout, as a major virtual store atmosphere determinant, affects consumer buying behaviour during shopping activity w...

Consumers' willingness to buy food via the Internet: A review of the litterature and a model for future research

DEFF Research Database (Denmark)

Ramus, Kim Bjarne; Grunert, Klaus G.

In the first part of the paper, existing studies on consumer propensity to buy via the Internet are reviewed in an attempt to shed light on factors explaining consumer willingness to buy food via the Internet. Following a model by Sindhav and Balazs (1999), determinants relating to medium, product......, consumer, firm and environment are distinguished. In order to draw the various results together and provide a coherent framework for future research, we then propose a model which combines the Theory of Planned Behaviour and the lifestyle construct. The model can be used to analyse how beliefs affecting...... consumers intention to buy food via the Internet are formed and changed due to experience with such shopping....

The Role of Socio-Demographic Characteristics and Lifestyle of Consumers in Determinig Buying Tendency

Directory of Open Access Journals (Sweden)

Ana Slišković

2014-12-01

Full Text Available This study was based on a three-dimensional conceptualization of the buying tendency stemming from cognitive and affective impulsivity and susceptibility to the situational factors of buying. The aim of the study was to examine the relationships of different dimensions of buying tendency to basic socio-demographic characteristics and lifestyles of consumers. The study was conducted using a survey on a sample of 194 respondents from Bosnia and Herzegovina. The obtained results indicate greater levels of cognitive and affective buying impulsivity in women compared to men, with no gender differences identified in the susceptibility to buying situational factors. Furthermore, significant effects were obtained by the level of total monthly family income of respondents in all dimensions of buying tendency, while the level of respondents' monthly income had a significant effect only on cognitive impulsivity. Employment status and education level had no significant effect on the buying tendency. Among the four studied consumers’ lifestyles (innovative, family, social and leadership oriented, innovatively oriented lifestyle has the strongest correlation to all three dimensions of buying tendency. In other words, innovatively oriented subjects are more prone to impulsive buying and susceptible to buying situational factors. In addition to the innovative orientation lifestyle, impulsive buying was also associated with the leadership orientation, but to a lesser extent. Susceptibility to buying situational factors was associated with all lifestyle orientations, apart from the family orientation.

Impact of Online Consumer Reviews on Buying Intention of Consumers in UK: Need for Cognition as the Moderating Role

OpenAIRE

Ruba Obiedat

2013-01-01

World wide web has offered a strong competitive platform for online marketing which turned out the online shopping important for consumers in todayཿs world particularly those consumers which view the online reviews as effectual conduit of having important product information prior to purchasing decisions. However, the current study attempts to find the impact of online consumer reviews on buying intention of consumers in the context of UK with need for cognition as the mediating role on ...

Effective advertising and its influence on consumer buying behavior

OpenAIRE

Niazi, Ghulam Shabbir Khan; Siddiqui, Javaria; Shah, Burhan Ali; Hunjra, Ahmed Imran

2011-01-01

Advertising is a way of communication to convince an audience for taking purchase decision about a product or service and delivering information to viewers. This paper examines the relationship between environmental response and emotional response which are independent variables with dependent variable i.e. consumer buying behavior. This research investigates the relationship between the variables involved, by taking the 200 responses in twins’ cities of Pakistan. Findings of this study show ...

Food retailers' buying behaviour: An analysis in 16 European countries

DEFF Research Database (Denmark)

Skytte, Hans; Blunch, Niels Johan

2001-01-01

This paper presents results from a study on food retailer buying behaviour, i.e., how the retailers judge product and vendor attributes when choosing a new supplier of a product category that is already well known to them. A conjoint analysis was conducted in 16 Western European countries...

Consumer Reports - Best Buy Drugs’ Outreach Project in Minnesota

Directory of Open Access Journals (Sweden)

Stephen W. Schondelmeyer, PharmD, PhD

2013-01-01

Full Text Available The objectives for this study were to apply four different approaches for disseminating Consumer Reports Best Buy Drugs (CR-BBD information about effectiveness, safety, and cost to patients for therapeutic classes of medications that they were using and then (1 evaluate the usefulness of the information to participants and (2 document resultant information seeking. For the three approaches that utilized face-to-face contact (Approaches 2 through 4, we also compared them in terms of (1 number of medications reviewed per person, (2 availability of CR-BBD information per person, (3 changes that could be made for each person, and (4 potential/likely cost savings (per person per month. Finally, we described the availability of CR-BBD information for each participant categorized by the 19 therapeutic classes of medications for which there were Best Buy Drugs reports. Data were collected via self-administered surveys, in-person interviews, and telephone interviews. The results showed that almost all of the participants in the information sessions held for this study had at least one medication for which Best Buy Drug information was available with significant savings potential to be gained by using the recommended Best Buy Drug. Potential cost savings through the use of recommended Best Buy Drugs was $89.47 per person per month averaged over all participants (n = 172 and was $157.20 per person per month for those with savings over zero dollars (n = 98. Thirty-two percent of respondents to our evaluation survey reportedly sought more information from a physician and 30 percent sought more information from a pharmacist. We concluded that provision of information about effectiveness, safety, and cost to patients has the potential for achieving significant cost savings. Recommendations regarding (1 the timing of provision, (2 targeting of recipients and (3 traversing impediments are given.

Consumer Reports - Best Buy Drugs' Outreach Project in Minnesota

Directory of Open Access Journals (Sweden)

Jon C. Schommer

2013-01-01

Full Text Available The objectives for this study were to apply four different approaches for disseminating Consumer Reports Best Buy Drugs (CR-BBD information about effectiveness, safety, and cost to patients for therapeutic classes of medications that they were using and then (1 evaluate the usefulness of the information to participants and (2 document resultant information seeking. For the three approaches that utilized face-to-face contact (Approaches 2 through 4, we also compared them in terms of (1 number of medications reviewed per person, (2 availability of CR-BBD information per person, (3 changes that could be made for each person, and (4 potential/likely cost savings (per person per month. Finally, we described the availability of CR-BBD information for each participant categorized by the 19 therapeutic classes of medications for which there were Best Buy Drugs reports. Data were collected via self-administered surveys, in-person interviews, and telephone interviews. The results showed that almost all of the participants in the information sessions held for this study had at least one medication for which Best Buy Drug information was available with significant savings potential to be gained by using the recommended Best Buy Drug. Potential cost savings through the use of recommended Best Buy Drugs was $89.47 per person per month averaged over all participants (n = 172 and was $157.20 per person per month for those with savings over zero dollars (n = 98. Thirty-two percent of respondents to our evaluation survey reportedly sought more information from a physician and 30 percent sought more information from a pharmacist. We concluded that provision of information about effectiveness, safety, and cost to patients has the potential for achieving significant cost savings. Recommendations regarding (1 the timing of provision, (2 targeting of recipients and (3 traversing impediments are given.   Type: Original Research

European citizen and consumer attitudes and preferences regarding beef and pork.

Science.gov (United States)

Verbeke, Wim; Pérez-Cueto, Federico J A; Barcellos, Marcia D de; Krystallis, Athanasios; Grunert, Klaus G

2010-02-01

This paper presents the combined mid-term findings of the consumer research components of two EU Sixth Framework Programme integrated projects concerning meat, ProSafeBeef and Q-PorkChains. The consumer pillar of ProSafeBeef carried out eight focus group discussions in May 2008, in France, Germany, Spain and the UK. Q-PorkChains conducted a large-scale, web-based, consumer survey in January 2008 in Belgium, Denmark, Germany, Greece and Poland. The first project provides a set of qualitative data from a small cohort of focus groups and the second a set of quantitative data from a larger consumer sample. This paper draws together the main findings of both projects and provides a comprehensive overview of European citizens' and consumers' attitudes towards and preferences regarding beef and pork. In general, consumers consider meat to be a healthy and important component of the diet. Consumers support the development of technologies that can improve the health attributes of meat products and guarantee eating quality, but they have a negative view of what they see to be excessive manipulation and lack of naturalness in the production and processing of beef products. In the Q-PorkChains study consumer and citizen segments are identified and profiled. Consumer segments were built upon the frequency and variety of pork consumption. The citizen segments were built upon their attitudes towards pig production systems. Overall, the relationship between individuals' views as citizens and their behaviour as consumers was found to be quite weak and did not appear to greatly or systematically influence meat-buying habits. Future studies in both projects will concentrate on consumers' acceptance of innovative meat product concepts and products, with the aim of boosting consumer trust and invigorating the European beef and pork industries.

Preferences of Moravian consumers when buying food

Directory of Open Access Journals (Sweden)

Jana Turčínková

2011-01-01

Full Text Available The paper presents results of research of preferences of Moravian consumers when buying food. The research focuses on characteristics of consumer behavior on the market with food, the preferences of product characteristics, price characteristics, convenient distribution and influence of selected marketing communication tools. The data collection was conducted via questionnaire in April through June 2010 on a sample of 2017 respondents by a research team of Department of Marketing and Trade at FBE MENDELU in Brno. The results suggest that Moravian consumers prefer retail stores with fresh food (mean = 7.99 and wider assortment (7.71, their choice of outlet is also influenced by the convenience of its location – the most preferred are the ones nearest to respondents’ homes or job (7.31, nevertheless, there is greater variability in level of agreement with this behavior among respondents. Respondents develop a certain level of loyalty, most of them have their favorite store and do no alternate much (7.26. However, they tend to be as savvy as possible (6.89 and take their time to consider their final choice (6.52.

Understanding consumers' multichannel choices across the different stages of the buying process

NARCIS (Netherlands)

Gensler, Sonja; Verhoef, Peter C.; Boehm, Martin

2012-01-01

This article provides a more integrative approach toward channel choice than previous research by considering all stages of the buying process (search, purchase, and after-sales), and by taking channel attributes, experience, and spillover effects into account when examining consumers' channel

Consumer Reports - Best Buy Drugs’ Outreach Project in Minnesota

OpenAIRE

Stephen W. Schondelmeyer, PharmD, PhD; Marcia M. Worley, PhD, RPh; Jon C. Schommer, PhD

2013-01-01

The objectives for this study were to apply four different approaches for disseminating Consumer Reports Best Buy Drugs (CR-BBD) information about effectiveness, safety, and cost to patients for therapeutic classes of medications that they were using and then (1) evaluate the usefulness of the information to participants and (2) document resultant information seeking. For the three approaches that utilized face-to-face contact (Approaches 2 through 4), we also compared them in terms of (1) nu...

Generation Y Online Buying Patterns

Directory of Open Access Journals (Sweden)

Katija Vojvodić

2015-12-01

Full Text Available The advantages of electronic retailing can, among other things, result in uncontrolled buying by online consumers, i.e. in extreme buying behavior. The main purpose of this paper is to analyze and determine the buying patterns of Generation Y online consumers in order to explore the existence of different types of behavior based on the characteristics of online buying. The paper also aims at exploring the relationship between extracted factors and Generation Y consumers’ buying intentions. Empirical research was conducted on a sample of 515 consumers in the Dubrovnik-Neretva County. Based on the factor analysis, research results indicate that Generation Y online consumers are influenced by three factors: compulsivity, impulsivity, and functionality. The analysis of variance reveals that significant differences exist between the extracted factors and Generation Y’s online buying characteristics. In addition, correlation analysis shows a statistically significant correlation between the extracted factors and Generation Y’s buying intentions.

The Influence of Advertisement, Perceived Price, and Brand Image on Consumer Buying Decision to Asus Mobile Phone

OpenAIRE

Tumewu, Ferdinand J.; Ruslim, Archi C.

2015-01-01

Buying decision is the stage in which consumers make the decision or take an action whether to purchase a certain product or not. The purpose of this research is to analyze the simultaneous and partial effect of Advertising, Perceived Price and Brand Images on Consumer Buying Decision. The populations of this research are people who use ASUS smartphone with the sample size as many as 40 respondents. This research uses quantitative analyze by questionnaires and the Multiple Regression Analysis...

An extended theory of planned behavior to predict consumers' willingness to buy mobile slaughter unit meat.

Science.gov (United States)

Hoeksma, Djura L; Gerritzen, Marien A; Lokhorst, Anne Marike; Poortvliet, P Marijn

2017-06-01

The current study investigated the determinants of consumers' intention to purchase meat from mobile slaughter units (MSU). The theory of planned behavior (TPB) and the value belief norm theory (VBN) were used as conceptual lenses to guide this investigation. We conducted a survey among 329 respondents in the Netherlands who buy meat for themselves and/or for others. The results indicated that (1) TPB and VBN explain a high proportion of the variance in consumers' intention to buy MSU meat, and that (2) an extended TPB that includes peoples' attitude, personal norm, subjective norm, and perceived behavioral control turned out to be the best model to predict willingness to buy MSU meat. Further implications for future research and practice are discussed. Copyright © 2017 Elsevier Ltd. All rights reserved.

Requirements for change in consumer car buying practices - observations from Sweden

Energy Technology Data Exchange (ETDEWEB)

Wickelgren, Mikael (Center for Consumer Science, School of Economics, Business and Law Univ. of Gothenburg (Sweden)); Sprei, Frances; Karlsson, Sten (Physical Resource Theory, Dept. of Energy and Environment, Chalmers Univ. of Technology (Sweden))

2009-07-01

The Swedish car fleet today consists of the largest, heaviest, most powerful and most fuel consuming automobiles in Europe. This cannot be explained by demographics, national income, geography, and climate reasons only. Beyond the reasons for the current state of affairs the main focus for the present study is to learn more on how the individual car buyer deliberates when considering buying a new automobile. A main question is what would make the car buyer consider an alternative motor vehicle to what has usually been the preferred choice, especially in regard to car size, engine choice and the type of fuel (energy source) used to propel the vehicle. Around the individual consumer there are a number of stakeholders that have a vested interest in affecting the choice of the individual consumer. Among these stakeholders we find car producers, car dealers, importers, the government represented by many different agents, the automobile industry organizations, environmental organizations, and representatives for the media. These stakeholders are all taking action in pursuing their interests and achieving their goals, which by nature are in conflict towards other stakeholders. The study maps the way these stakeholders act to affect the development of the new car market. All this is taking place in the midst of the present debate on global warming and the way human beings affect the climate, which enhances the interest from most parties and stakeholders to navigate in these turbulent times of changing consumer preferences and car buying patterns.

Consumer protection in European Union

OpenAIRE

Bartlová, Daniela

2009-01-01

The consumer protection is a very actual topic in the european policy. It is necessary for the right function of the internal market. The document mentions the development of the consumer protection policy - the past and the future strategy. The valid legislation is listed and also mentioned is the Proposal for a Directive on Consumer Rights. It gives an overview of european consumer organisations and their function . There are also mentioned some alternatives of the consumer's redress. Docum...

Generation Y Online Buying Patterns

OpenAIRE

Katija Vojvodić; Matea Matić

2015-01-01

The advantages of electronic retailing can, among other things, result in uncontrolled buying by online consumers, i.e. in extreme buying behavior. The main purpose of this paper is to analyze and determine the buying patterns of Generation Y online consumers in order to explore the existence of different types of behavior based on the characteristics of online buying. The paper also aims at exploring the relationship between extracted factors and Generation Y consumers’ buying intentions. Em...

European consumers and beef safety

DEFF Research Database (Denmark)

Van Wezemael, Lynn; Verbeke, Wim; Kügler, Jens Oliver

2010-01-01

European beef consumption has been gradually declining during the past decades, while consumers' concerns about beef safety have increased. This paper explores consumer perceptions of and interest in beef safety and beef safety information, and their role in beef safety assessment and the beef...... consumption decision making process. Eight focus group discussions were performed with a total of 65 beef consumers in four European countries. Content analysis revealed that European consumers experienced difficulties in the assessment of the safety of beef and beef products and adopted diverging uncertainty...... reduction strategies. These include the use of colour, labels, brands and indications of origin as cues signalling beef safety. In general, consumer trust in beef safety was relatively high, despite distrust in particular actors....

THE INFLUENCE OF HEDONIC SHOPPING MOTIVATION TO THE IMPULSE BUYING OF ONLINE-SHOPPING CONSUMER ON INSTAGRAM

Directory of Open Access Journals (Sweden)

Asnawati

2018-02-01

Full Text Available This research aims to know the influence of Adventure Shopping, Relaxation Shopping, Value Shopping, Social Shopping and Idea Shopping variables to the variable of Impulse Buying of Online-Shopping Consumer on Instagram. The type of the research is explanatory research. The result of F-test showed that Fcount (12.829 > Ftable (2.669 which meant that research variables had influences to the Impulse Buying. With partial correlation value of 0.548, Idea Shopping variable became the dominant factor influencing Impulse Buying on the online-shopping purchase on Instagram.

Consumer attitudes on buying fish in Banja Luka

Directory of Open Access Journals (Sweden)

Ostojić Aleksandar

2017-01-01

Full Text Available The objective of research presented in the paper is to determine the basic parameters affecting the purchase, supply and consumption of fish in the market of the city of Banja Luka (Bosnia and Herzegovina. The survey was conducted on a random sample of 100 respondents. The data were analyzed by univariante (frequency and distribution and two-variant statistical methods and cross-tabulation. The conclusions are that for the purchase of fish, freshness is a primary factor, which is to be expected given the type of product as well as the origin, and price and type of fish. Out of all respondents, 41% said they were not informed enough about the fish as a food, while the remaining 59% said they got information through different media channels. It was found that consumers are generally informed about the importance of fish as a foodstuff through secondary promotion channels, i.e. 'word of mouth'. Consumers in Banja Luka prefer fresh fish, and the most consumed is freshwater fish. As a place of buying fish, both hypermarket and fish shops are equally represented. Factors of purchase may have a major role in creating consumer attitude towards fish and therefore, producers and sellers of fish are recommended too take into account the results of this and similar studies, in order to segment their markets and develop better marketing tools/strategies and thus make better approach of fish consumers to defined market segments.

Consumers' willingness to buy products with environmental and ethical claims: the roles of social representations and social identity

NARCIS (Netherlands)

Bartels, J.; Onwezen, M.C.

2014-01-01

This study investigates how social representations and consumers' identification with organic food consumers affects intentions to buy products that make environmental and ethical claims. For the purposes of the study, an online panel study was conducted on a representative sample of consumers

Consumer's Buying Decision-Making Process in E-Commerce

Science.gov (United States)

Puspitasari, Nia Budi; Susatyo, Nugroho W. P.; Amyhorsea, Deya Nilan; Susanty, Aries

2018-02-01

The e-commerce growth and development in Indonesia is very rapid as well as the internet grows, but it is not well-balanced with the number of online buying transaction which is still relatively low. Even the today's biggest B2C e-commerce people in Indonesia, Lazada, has continually decreased online purchasing. This research is aimed to describe factors affecting online buying decision- making in the e-commerce Lazada. The type of this research is confirmatory research. The variable used is following conceptual model i.e. Electronic Word of Mouth (EWOM), social identity, risk perception, trust, and purchase intention. The data were obtained through the questionnaire with Likert scale 1-5. There are 104 people researching sample who meets the criteria as Lazada consumer that, at least do a transaction in recent six months. Data analyzing were done using Structural Equation Modelling (SEM) method by Analysis of Moment Structures (AMOS) software. The results showed that the purchase intention has positively related to the purchase decision. Variable EWOM toward trust has positive relation, variable social identity and risk perception have no any significant relation to trust. Variable risk perception toward purchase intention has no significant relation, while the variable trust has significant positive relation to purchase intention.

Consumers' attitudes towards GM Free products in a European Region. The case of the Prefecture of Drama-Kavala-Xanthi in Greece.

Science.gov (United States)

Tsourgiannis, L; Karasavvoglou, A; Florou, G

2011-10-01

This study aims to identify the factors that affect consumers purchasing behaviour towards food products that are free from Genetic Modified Organism (GM Free) in a European Region and more precisely in the Prefecture of Drama-Kavala-Xanthi. Field interviews conducted in a random selected sample consisted of 337 consumers in the cities of Drama, Kavala, Xanthi, in November and December of 2009. Principal components analysis (PCA) was conducted in order to identify the factors that affect people in preferring consuming products that are GM Free. The factors that influence people in the study area to buy GM Free products are: (a) products' certification as GM Free or organic products, (b) interest about the protection of the environment and nutrition value, (c) marketing issues, and (d) price and quality. Furthermore, cluster and discriminant analysis identified two groups of consumers: (a) those are influenced by the product price, quality and marketing aspects and (b) those are interested in product's certification and environmental protection. Non parametric statistical bivariate techniques were performed to profile the identified groups of consumers regarding their personal characteristics and some other factors affecting their buying behaviour. Copyright © 2011. Published by Elsevier Ltd.

Using Factor Analysis Tool to Analyze the Important Packaging Elements that Impact Consumer Buying Behavior

OpenAIRE

Vjollca Visoka Hasani; Jusuf Zeqiri

2015-01-01

The objective of this study is to determine the elements that play an important role on consumer’s buying behavior. The purpose of this research is to find out the main important factors related with the packaging effect. Companies in order to create the right packaging for their products, they must understand the consumer buying process and understand the role and the impact of packaging elements as variables that can influence the purchase decision. So, by understanding what factors influen...

Investigating the impact of consumer values and advocacy behavior on buying decision satisfac-tion: A study through gender lens

Directory of Open Access Journals (Sweden)

Raja Ahmed Jamil

2017-04-01

Full Text Available Consumer’s values, Cultural values, Emotional Values and Word of mouth expressiveness, are good predictors for their buying decision satisfaction. In current study sample of 500 was taken to assess the consumer’s buying decision satisfaction in relation to the importance of their values associated with those decisions. This study also reveals how gender influences buying decision satisfaction. Consumer values have a positive and significant impact on buying decision satisfac-tion. While evaluation on the basis of gender and females have more emotional and word of mouth linkages than males, on the contrary to this, males are more concerned with cultural val-ues, and are less expressive and have a tendency to suppress their emotions while making buy-ing decisions.

Do European consumers use nutrition labels?

DEFF Research Database (Denmark)

Wills, Josephine M.; Grunert, Klaus G.; Celemín, Laura Fernández

2009-01-01

Nutrition labelling on food packages becomes more and more widespread in the European Union. Such information is not compulsory, unless a nutrition or health claim is made. However, how do consumers use nutrition information? Two European studies are currently assessing whether nutrition...... information on food labels is exerting an effect on healthy food choices among consumers. Based for the first time on in-store observations and interviews, these studies give a real-life insight into consumers' shopping behaviours. The major outcomes to date are that most European consumers have reasonable...... knowledge about nutrition and are able to use nutrition labels to identify healthier products within a category....

Important motivators for buying green products

Directory of Open Access Journals (Sweden)

Kamyar Kianpour

2014-12-01

Full Text Available Purpose: To addresses the main motivators that influence customers to buy green products as well as well as profiling the decisions that shape their behavior. Design/methodology/approach: The authors have conducted a review of the major research related to consumers to identify motivational factors, to draw conclusions about their impact on buying green products.   Factor analysis is conducted on the collected data to find the underlying factors that motivate consumers to buy green products and most importantly motivational factors were identified by T test. Findings: Results show that 1 Environmental Concern, Perceived Consumer Effectiveness, Consumer Knowledge 2 Laws and regulation and 3 Promotional Tools’ were the most important of motivators. Practical implications: The results could help companies, authorities, governments, producers, sellers to know what motivate customers to buy green products and persuade the customers for buying them. Social implications: Furthermore this research will indirectly contribute to increase the customers and public intention for buying green products which in turn will help to solve some of environmental issues and make less environmental side effect caused by products. It is notable that motivated consumers for buying green product will finally expect to have healthy life and clean environment which leads to a healthy and clean society. Originality/value: This article contributes to the literature on the customers’ intention for buying green products by filling the gap in the concrete issues of the customers’ motivation.

NORMATIVE MODERATORS OF IMPULSE BUYING BEHAVIOR

Directory of Open Access Journals (Sweden)

Danes Jaya Negara

2003-01-01

Full Text Available Prior research has presented the moderating role of normative evaluations in the relationship between the impulsive buying trait and consumers’ buying behaviors. In this article the authors show that consumer tendency to buy something spontaneous, unreflectively and immediately can be perceived as a factor which describes buying impulsiveness. This article also shows conceptual and empirical evidence that there is some support for the moderating role of normative evaluations in the relationship between buying impulsiveness and impulse buying behaviors. Significance occurs when consumers believe that act on impulse is suitable. The result suggests that consumers’ normative evaluation can moderate the link between the trait and behavioral aspects of impulse buying.

THE INFLUENCE OF HEDONIC SHOPPING MOTIVATION TO THE IMPULSE BUYING OF ONLINE-SHOPPING CONSUMER ON INSTAGRAM

OpenAIRE

Asnawati; Wahyuni S.

2018-01-01

This research aims to know the influence of Adventure Shopping, Relaxation Shopping, Value Shopping, Social Shopping and Idea Shopping variables to the variable of Impulse Buying of Online-Shopping Consumer on Instagram. The type of the research is explanatory research. The result of F-test showed that Fcount (12.829) > Ftable (2.669) which meant that research variables had influences to the Impulse Buying. With partial correlation value of 0.548, Idea Shopping variable became the dominant fa...

The Effect Of Sponsorship Event And Publicity On Consumer Buying Behavior At PT. Sinar Galesong Manado

OpenAIRE

Pandowo, Merinda; Dawali, Achmad Dimas

2016-01-01

Companies usually pay attention to promotion of its brand in order to attract consumers, promotion is one of tools that supports marketing part to introduce the products to customers. Various promotional techniques are used by the marketer to influence the consumer decision making. The objectives of the research are to analyze the impact of sponsorship, event, and publicity to consumer buying behavior, partially and simultaneously. The research is quantitative type of research where investiga...

The Effect of Visual Merchandising on Consumer Impulse Buying Behavior at the Executive Store Manado

OpenAIRE

Sumeisey, Gisela Maria

2014-01-01

The marketplace nowadays is having tight competition between stores or companies which is a new comer or the long-time one. Stores or companies have to utilize strategies especially merchandising tools in order to attract consumer€™s attention to survive in the competition. The strategy of visual merchandising is often used by stores or companies to stimulate consumer€™s want towards their product. The aim of this study is to analyze the effects of visual merchandising on consumer impulse buy...

Compulsive buying in outline.

Science.gov (United States)

Zadka, Łukasz; Olajossy, Marcin

2016-01-01

In spite of a hundred year long history of scientific research compulsive buying has been a hardly known phenomenon until today. Ambiguous scientific information makes it impossible to classify compulsive buying as a separate mental disorder. Recently many researchers have noticed phenomenological compatibility of compulsive buying with behavioural addictions. Nowadays, there is reasonable grounds that compulsive buying disorder can be defined as an addiction. There are many similarities occurring between a consumer type behaviours in compulsive buyers and a pathologic consumption of psychoactive substances which included the obsessive need to consumer or a compulsion to consume, personal dependence and loss of control over self-behaviour, as well as tendencies to the consumption increase. Compulsive buying disorder differs in its course from the compulsive behaviours. A strong compulsion to make a given activity, often impossible to restrain is associated with overwhelming but acceptable desire to purchase a specific item. Due to the latest information about the described phenomenon, it has been decided to present current knowledge of adequate classifications, epidemiology and therapy of compulsive buyers. In the article authors' own standpoint as regards pathogenesis and potential risk factors was described.

The buying motives of European retail buyers: An analysis of buying behaviour for pork in four European countries

DEFF Research Database (Denmark)

Bove, Karsten; Skytte, Hans

consequences and values sought by buyers, and to identify the relationship between and hierarchy of specific attributes, consequences and values in the four countries, and with the purpose of analysing differences. To analyse the values of retail buyers, 83 laddering interviews were conducted with the retail...... buyers responsible for buying pork in the four countries. The value maps created by the means-end structures showed that many of the attributes, consequences and values were the same across countries and products. While there was a similarity in the elements used, we found major differences...... in the relationship of attributes and consequences for product quality, consumer satisfaction and retail image among retail buyers of pork. Our study also showed that the same attributes lead to different consequences in the four countries. The study revealed that it is possible to analyse what the retail buyers want...

Describing cross-cultural differences in the consumption of fish: Data from a consumer survey in five European countries

DEFF Research Database (Denmark)

Honkanen, Pirjo; Toften, Kjell; Olsen, Svein Ottar

also reports consumption frequency for wild versus farmed fish. However, it seems that many consumers are not aware if the fish they buy are wild or farmed. Secondly, this study also investigated similarities and differences in shopping habits. Supermarkets and fishmongers were the most often used......The objective of this paper is to explore eating and shopping habits related to fish across five European countries. A cross sectional consumer survey was carried out in Belgium, Denmark, Netherlands, Poland, and Spain. A total sample of 4800 consumers was obtained, and the sample...... of fish across countries was 1.5 times a week. Spain had by far the highest frequency of fish consumption with almost three times a week, followed by Denmark with 1.4 times a week. The consumption of fish was lowest in the Netherlands. On average, about 80 % of all fish meals were consumed at home. While...

The influence of online store beliefs on consumer online impulse buying: A model and empirical application

NARCIS (Netherlands)

Verhagen, T.; van Dolen, W.

2011-01-01

Our study provides insight into the relationships between online store beliefs and consumer online impulse buying behavior. Drawing upon cognitive emotion theory, we developed a model and showed how beliefs about functional convenience (online store merchandise attractiveness and ease of use) and

Study of Influencing Factors on ConsumerOnline Impulse Buying

Institute of Scientific and Technical Information of China (English)

2015-01-01

The convenience and anonymity of online shopping have stimulated people＇s impulse buying tendency. Impulse buying is notonly a competitive method for businesses, but also a crucial factor influencing sales of e-commerce. Based on a systematic reviewof literatures, this paper explores factors affecting the online impulse buying. Moreover, by using the S-O-R model, this paperdescribes the formation mechanism of the online impulse buying behavior. At Last, it points out issues worthy of future studies.For example, this paper suggests to take into consideration of sociocultural impact and to put more emphasis on empirical studies.

Impact Of Online Advertising On Consumer Attitudes And Interests Buy Online Survey On Students Of Internet Users In Makassar

Directory of Open Access Journals (Sweden)

Muhammad Aqsa

2015-04-01

Full Text Available ABSTRACT The rapid development of technology today makes Internet users continues to increase. This is supported by the ease of internet users access the internet either through a PC laptop mobile phones tablets and other media. The increase in Internet users this makes the internet into a proper promotion using online advertising. With a wide reach and touch the various layers of the Internet media communities may be appropriate advice for company promotion. However an increasing number of Internet users especially in the city of Makassar is not accompanied by an increase in the number of online purchases. Based on that it is necessary to examine how the effect of online advertising on consumer buying behavior and online as well as how to control the behavior and subjective norms influence the attitudes and interests of consumers buy online. This study aims to analyze and test the effect of online advertising on consumer attitudes and purchase interest online a survey conducted on students of Internet users in the city of Makassar. The study was conducted on students of public and private universities in the city of Makassar. The method used was a quantitative analysis using the technique of purposive sampling method with a sample of 340 people. Testing this hypothesis using structural equation modeling SEM. The results showed that online advertising has an influence on consumer buying behavior and online. Dimensions interactivity of online advertising provides the highest influence on the attitudes and interests of consumers purchasing online.

Research on the Consumers Willingness to Buy Traceable Pork with Different Quality Information:A Case Study of Consumers in Weifang, Shandong Province

Institute of Scientific and Technical Information of China (English)

Fan; BU; Dian; ZHU; Linhai; WU

2013-01-01

The traceability system can effectively reduce the food safety risks, however, it is confronted with various problems during its implementation. In this context, the paper carries out a case study of consumers in Weifang, Shandong Province, and studies their willingness to pay the traceable pork with different quality information. The results indicate that, the consumers show high expectations towards the introduction of traceability system, and they tend to buy the traceable pork only with breeding and slaughter information; their behaviors of purchase are greatly influenced by the following factors: the consumers education, age, income, attention on food safety and whether there are pregnant family members, etc..

European consumers' acceptance of functional foods

DEFF Research Database (Denmark)

Grunert, Klaus G.

2010-01-01

the consumer perspective, synergies between healthiness and convenience, but may, in the consumer mind, lead to trade-offs between healthiness on the one side and taste and naturalness on the other side. This may explain the reluctance of European consumers to accept functional food products....

A conjoint analysis of food retailers' buying behaviour of fish products in 14 European countries

DEFF Research Database (Denmark)

Skytte, Hans; Blunch, Niels Johan

This paper reports some initial findings from a large project on retail buying behaviour in 17 European countries. The study demonstrates that the traditional four P's as influencing factors are losing relative importance to some hitherto neglec factors, which retail suppliers have to take into a...

COMPENSATORY AND NON COMPENSATORY FACTORS WHICH INFLUENCE THE BUYING DECISION OF CULINARY PRODUCTS, CONCENTRATED SOUP CATEGORY, IN CONSUMERS FROM BARRANQUILLA

Directory of Open Access Journals (Sweden)

MARÍA MERCEDES BOTERO

2005-10-01

Full Text Available The aim of this research was to identify the main compensatory and non-compensatory factors influencing thepurchase of concentrated broth in consumers of the city of Barranquilla. This research compiles the data obtainedthrough 300 interviews applied to consumers of concentrated broth, who do their shopping in 41 supermarkets and8.000 general stores distributed along the city.The study demonstrated that brand and the flavor are the most important factors in buying concentrated broth.Additionally, customers usually buy the product that they previously have chosen, remaining loyal to their favoritebrand. This corroborates that non-compensatory factors such as memory, experience and tradition are determinantwhen choosing a product.

Consumer choice: Linking consumer intentions to actual purchase of GM labeled food products.

Science.gov (United States)

Sleenhoff, Susanne; Osseweijer, Patricia

2013-01-01

With a mandatory labeling scheme for GM food in Europe since 2004 measuring actual consumer choice in practice has become possible. Anticipating Europeans negative attitude toward GM food, the labeling was enforced to allow consumers to make an informed choice. We studied consumers actual purchase behavior of GM food products and compared this with their attitude and behavioral intention for buying GM food. We found that despite a majority of consumers voicing a negative attitude toward GM food over 50% of our European respondents stated that they did not actively avoid the purchase of GM food and 6% actually purchased one of the few available GM labeled food products in the period between September 2006 and October 2007. Our results imply that a voiced negative attitude of consumers in responses to questionnaires about their intentions is not a reliable guide for what they actually do in supermarkets. We conclude that the assumption of a negative attitude with regard to GM food is at least in part construed.

The Influence of Word of Mouth and Customer Motivations on Consumer Buying Behavior at Pondok Teterusan Restaurant

OpenAIRE

David, Ezara Daniella

2014-01-01

Consumer preferences and tastes constantly change. It is important for marketers to know what consumer needs and wants, how they spend their resources, how they decided to shop, visit, to eat, when to buy, and what to purchase. Experiences is one of the major factors of how customer make a decision. Good experiences means good viral marketing. Consumers value word of mouth twice as much as they value advertising. The objectives of this research are to analyze the influence of word of mouth to...

Attitudes towards the use of GMOs in food production and their impact on buying intention

DEFF Research Database (Denmark)

Grunert, Klaus G.; Bech-Larsen, Tino; Lähteenmäki, Lisa

2004-01-01

European consumers are sceptical towards genetically modified organisms (GMOs) in food production, and their willingness to buy such products is low. Previous research also shows that these attitudes are quite resistant to attempts to change them by giving additional information. The aim of the s......European consumers are sceptical towards genetically modified organisms (GMOs) in food production, and their willingness to buy such products is low. Previous research also shows that these attitudes are quite resistant to attempts to change them by giving additional information. The aim...... of the study was to investigate if actual sensory experience with a (purportedly) GMO-based food product would influence consumers' attitude towards the use of GMOs in food production. An experiment was conducted in which subjects in the experimental group tasted cheeses, one of which was labelled as 'produced...... using GMOs.' The cheeses were selected in a way that ensured that the subject had a sensory preference for the GMO cheese. A control group tasted cheeses that were unlabelled. After the tasting, subjects completed a conjoint analysis task about cheese, in which the type of starter culture used (GMO...

APPLICATION OF STIMULUS & RESPONSE MODEL TO IMPULSE BUYING BEHAVIOR OF ALGERIAN CONSUMERS

Directory of Open Access Journals (Sweden)

Amel Graa

2012-02-01

Full Text Available This paper investigates the influence of situational factors on the impulse buying behavior usinga Mehrabian and Russell's (1974 framework (Stimulus & response model. The results suggest thata consumer's emotions can be a mediating factor in the impulse purchase process. In this study, weidentify and explore how situational factors and emotional states may influence various dimensionsof impulse purchase behavior of Algerian shoppers. By tapping the responses of 687 consumers inthe area of Algeria’ west, we obtain that there is a positive relationship between independent anddependent variables.According to the results, pleasure was associated with design, whereas arousal was associatedwith perception of crowding, but dominance was linked to time spent in the store. Retailers can takethese findings to maintain trained their employees and provide adequate signs and best environmentwhenever some relocation of products took place.

Analyzing The Effect Of Marketing Mix, Service Quality And Brand Equity On Consumer Buying Decision In Indomaret Manado

OpenAIRE

Tumewu, Ferdinand J; Mongdong, Vilanri G

2015-01-01

Nowadays retail industry has been growing quite fast supported by the consumer behavior that has begun to shift from traditional to modern retail market. APRINDO predicted that the growth would be around 10% by 2015. Indomaret franchise is the pioneer in Indonesia. The objective of this research is to identify the effect of marketing mix, service quality and brand equity on consumer buying decision. In this research, the population refers to the consumer of Indomaret Manado with cluster sampl...

The Effect of Visual Merchandising on Impulsive Buying with Impulsive Buying Tendency As Moderating Variable

OpenAIRE

Jessica Novia

2015-01-01

This research aims to classify the female consumer demographic segments linked by impulsive buying, to determine the effect of visual merchandising on impulsive buying, and to determine the effect of visual merchandising on impulsive buying with impulsive buying tendency as moderating variable on customers of Gaudi in Taman Anggrek Mall. This research is quantitative research with a total sample of 100 people. Data were obtained by distributing questionnaires to the respondents by cross secti...

Compulsive buying.

Science.gov (United States)

Lejoyeux, Michel; Weinstein, Aviv

2010-09-01

Compulsive buying is a chronic, repetitive purchasing that becomes a primary response to negative events and feelings, and may include symptoms equivalent to craving and withdrawal. This article describes the addictive characteristics of compulsive buying, the psychiatric comorbidity, and the possibilities of treatment. Using PubMed and MedLine search engines, we performed a review of published literature over the period 1990-2010 using the keyword "compulsive buying". A key feature distinguishing compulsive buyers from normal consumers, collectors, and hoarders is that the former focuses on the buying process itself, rather than the items bought. In this instance, the purchased items are usually never used, but tend to be hidden or thrown away. A recent screening study found that up to 5% of adult Americans appear to be afflicted with this compulsion. Compulsive buying results in adverse consequences, including financial and legal problems, psychological distress (depression, guilt), and interpersonal conflict. The most commonly associated comorbidities are depression and eating disorders. Nothing is known about the neurobiology and genetics of compulsive buying and relatively little about its treatment. Cognitive behavioral therapy has some efficacy, but no medication has been effective in controlled trials. Compulsive buying can be described as a behavioral dependence. A great deal of future research is needed to improve our understanding of compulsive buying.

Marketing Study Of The Preference Of The Egyptian Consuming Family To Buy Some Dried Food Preserved By Gamma Radiation

International Nuclear Information System (INIS)

El-Gameel, E.A.; Elkhateeb, M.A.

2011-01-01

Alongside traditional methods of processing and preserving food, the technology of food irradiation is gaining more and more attention around the world. In 1997/10/22, the Egyptian government issued clearance for irradiating certain items of food such as spices, herbs and dried onion and garlic. The approval of some other items of food such as poultry, fish and dried vegetables will issue in the near future. This study aims to know the opinion and attitude of the preference of the consuming Egyptian family to buy some dried food preserved by gamma radiation such as wheat, dried onion and garlic, dried date, dried legumes and yamish Ramadan when available on the market. A pool of 1160 sheets was collected randomly. The questionnaire was supported with simplified information about the use of atomic energy and radiation for peaceful purpose and other alternative methods to save food. The results obtained from this study showed that 67% of the total sample size accepted to buy irradiated fresh vegetables if its available in the markets while the objection was 15% and convinced were 17%. The model of the multi regression analysis was carried out between independent variables (the local consumer attitude towards buying some dried food preserved by gamma radiation) and dependent variables (technical, environmental, marketing and hygienic methods. The results were R2= 0.877 and F-test = 322 (significant). The model of the multi regression analysis was also carried out between dependent variables (the local consumer attitude towards buying some dried food preserved by gamma radiation) and independent variables (income, Education, age and governorates). The results were R2 = 0.53 and F-test12.64 (significant).

Credit Card Misuse, Money Attitudes, and Compulsive Buying Behaviors: A Comparison of Internal and External Locus of Control (LOC) Consumers

Science.gov (United States)

Watson, Stevie

2009-01-01

This study examined attitudinal and behavioral differences between internal and external locus of control (LOC) consumers on credit card misuse, the importance of money, and compulsive buying. Using multiple analysis of variance and separate analyses of variance, internal LOC consumers were found to have lower scores on credit card misuse and…

CONSUMER BEHAVIOUR TOWARDS ELECTRIC FANS

OpenAIRE

Inderpreet Singh

2017-01-01

The study of consumer behaviour develops great interest for consumers, students, scientists, and marketers. As consumers, we need insights into our own consumption related decisions: what we buy, why we buy, and how we buy. The aim of the study is to cover entire research about consumer behaviour towards electric fans and different factors affecting their buying decision. A sample of 200 consumers of electric fans is taken. Questionnaire has been analysed with the help of pie diagram & bar ch...

The Effect Of Atributes Product’s Analysis, Halal Certification, And Product Innovation To The Interest Of Consumer Buying-Back Through The Advantage Competitive Of Micro Small And Medium Business (MSMB) In Medan

Science.gov (United States)

Aditi, Bunga

2017-12-01

This research is done to know and analyzing the effect of attribute, halal certification product, and product innovation on the competitiveness of Micro Small and Medium Business in Medan, knowing and analyzing the effect of product attribute, halal certification, and product innovation to consumer buying surge. The type of research used is explanatory research with quantitative approach. The population in this study is the community as consumers who are in the area of Medan province of North Sumatera. Total sample of 150 people. Sampling method which use an accidental sampling is the technique of determining samples by chance, example: consumers whomeets with researcher coincidentally can be sampled if the consumer is appropriate or suitable as a source of data. This research uses the method of Structural Equation Modeling analysis. The mainting of this research is showed that product attributes, halal certification, and product innovation had a positive and significant impact on competitive advantage which impact on consumer buy-back (surge) interest. The advantage competitive has affects consumer buying surge interest positively. Keywords: Product attributes, halal certification, product innovation, competitive advantage, consumer buying interest

Consumers` Attitude towards Consumer Protection in the Digital Single Market, as Reflected by European Barometers

Directory of Open Access Journals (Sweden)

Doru Alexandru Pleşea

2014-05-01

Full Text Available The European Single Market is an ongoing project that will continue to further develop and adapt to changing realities. Traditional economic activities, and the administrative rules governing them, face the challenge of adapting to developments that blur the dividing lines, for example, between shop and online sales or between traditional media and Internet communication. Convergence of this type will lead to a European Digital Single Market. A genuine Digital Single Market would generate new types of growth and also sustainable economic and social benefits for all European citizens. There are still a number of barriers which impose obstacles for the development of the digital market in Europe. Obstacles which can be identified include national differences regarding data protection rules, e-commerce rules, consumer protection rules and other legislation pertaining to information flows. The paper brings in discussion the advantages of a Digital Single Market, the obstacles in developing it in connection with e-commerce regulations, consumer protection and information flows legislation and also the premises for implementing a Digital Single Market. Consumers’ trust in on-line commerce results as one of the driving factors in implementing a Digital Single Market. These are some of the main obstacles for the boosting consumers’ confidence in the European Single Market. Improving consumer confidence in cross-border shopping online by taking appropriate policy action could provide a major boost to economic growth in Europe. Empowered and confident consumers can drive forward the European economy. Starting from the results of the Flash Euro-barometer survey „Consumer attitudes towards cross-border trade and consumer protection this study analyzes consumer`s readiness for the European Digital Single Market

The Effect of Visual Merchandising on Impulsive Buying with Impulsive Buying Tendency As Moderating Variable

Directory of Open Access Journals (Sweden)

Jessica Novia

2015-03-01

Full Text Available This research aims to classify the female consumer demographic segments linked by impulsive buying, to determine the effect of visual merchandising on impulsive buying, and to determine the effect of visual merchandising on impulsive buying with impulsive buying tendency as moderating variable on customers of Gaudi in Taman Anggrek Mall. This research is quantitative research with a total sample of 100 people. Data were obtained by distributing questionnaires to the respondents by cross sectional. Research used Cluster Analysis and Moderated Regression Analysis. Data processing was performed using SPSS software for Windows version 20. Research found that customers of Gaudi were divided into three groups: the way of the world, sufficient money, and promotions. Then, research found that visual merchandising affected impulsive buying. In addition, there visual merchandising had also an effect on impulsive buying with impulsive buying tendency as moderating variable. As a conclusion, moderating variable strengthens the effect of visual merchandising on impulse buying.

Consumer Buying Goals and Communication Behavior.

Science.gov (United States)

Moore, Roy L.; Moschis, George P.

Four hundred eight female users of cosmetics in Madison, Wisconsin, responded to questionnaires which sought to discover correlations among the goal of the purchaser and the type and source of information sought in the buying decision. Two goals were identified: rational (cost, functional benefits of product, or possible undesirable consequences…

Communicating the benefits of wholegrain and functional grain products to European consumers

DEFF Research Database (Denmark)

Shepherd, R.; Dean, M.; Lampila, P.

2012-01-01

In order to increase the consumption of wholegrain products or grain products with functional properties, it is important to understand consumer beliefs about such products and the impact of health claims. In a series of consumer studies several differences were found between countries. While...... consumers in Finland, Italy and the UK saw wholegrain products as having positive attributes, those in Finland had more negative beliefs about refined grain products. Health claims and wholegrain labels increased perceived healthiness but had a less positive impact on likelihood of buying, and in Italy both...

Do European consumers use nutrition labels?

DEFF Research Database (Denmark)

Wills, Josephine M.; Grunert, Klaus G.; Celemín, Laura Fernández

2009-01-01

Nutrition labelling on food packages becomes more and more widespread in the European Union. Such information is not compulsory, unless a nutrition or health claim is made. However, how do consumers use nutrition information? Two European studies are currently assessing whether nutrition...... knowledge about nutrition and are able to use nutrition labels to identify healthier products within a category....

Consumer attitudes to enzymes in food production

DEFF Research Database (Denmark)

Søndergaard, Helle Alsted; Grunert, Klaus G.; Scholderer, Joachim

2005-01-01

The use of enzymes in food production has potential benefits for both food manufacturers and consumers. A central question is how consumers react to new ways of producing foods with enzymes. This study investigates the formation of consumer attitudes to different enzyme production methods in three...... European countries. Results show that consumers are most positive towards non-GM enzyme production methods. The enzyme production method is by far the most important factor for the formation of buying intentions compared to price and benefits. Results also show that environmental concern and attitudes...... to technological progress are the socio-political attitudes that have the highest predictive value regarding attitudes to enzyme production methods....

The shopping brain: math anxiety modulates brain responses to buying decisions.

Science.gov (United States)

Jones, William J; Childers, Terry L; Jiang, Yang

2012-01-01

Metacognitive theories propose that consumers track fluency feelings when buying, which may have biological underpinnings. We explored this using event-related potential (ERP) measures as twenty high-math anxiety (High MA) and nineteen low-math anxiety (Low MA) consumers made buying decisions for promoted (e.g., 15% discount) and non-promoted products. When evaluating prices, ERP correlates of higher perceptual and conceptual fluency were associated with buys, however only for High MA females under no promotions. In contrast, High MA females and Low MA males demonstrated greater FN400 amplitude, associated with enhanced conceptual processing, to prices of buys relative to non-buys under promotions. Concurrent late positive component (LPC) differences under no promotions suggest discrepant retrieval processes during price evaluations between consumer groups. When making decisions to buy or not, larger (smaller) P3, sensitive to outcome responses in the brain, was associated with buying for High MA females (Low MA females) under promotions, an effect also present for males under no promotions. Thus, P3 indexed decisions to buy differently between anxiety groups, but only for promoted items among females and for no promotions among males. Our findings indicate that perceptual and conceptual processes interact with anxiety and gender to modulate brain responses during consumer choices. Copyright © 2011 Elsevier B.V. All rights reserved.

Self-concept as a significant determinant of brand choice and consumer buying behaviour

Directory of Open Access Journals (Sweden)

Starčević Slađana

2011-01-01

Full Text Available The need to predict consumer behavior outcomes is considered to be a very important issue for marketers. Today, one of the most popular psychological constructs in social sciences and marketing is the self-concept, as the total sum of ideas, thoughts and feelings through which individual can describe themselves in regards to other individuals in socially determined environment. The importance of self-concept in predicting consumer behavior and choice of brands has been recognized by many researchers. People tend to maintain and reinforce their self-concept by consumption of brands that have an image and personality in accordance to their own self-concept. Many studies have confirmed that high level of congruency between brand image/personality and consumer self-concept have positive influence on brand attitudes, preferences, evaluation of brands, buying intentions, satisfaction and brand loyalty. In this study, we have researched how has self-concept, as a psychological construct, gained in importance in the field of marketing research and practice. The concept is analyzed simultaneously as a psychological and marketing construct. By presenting literature review, we have also analysed the consequences of congruence between brand image/brand personality and consumer self-concept on consumer behavior and choice of brands. We have also pointed out the significance and references connected with the use of this concept for practical purposes in the realm of brand management. .

Examining the Effect of Endorser Credibility on the Consumers' Buying Intentions: An Empirical Study in Turkey

OpenAIRE

Sertoglu, Aysegul Ermec; Catlı, Ozlem; Korkmaz, Sezer

2014-01-01

The purpose of this study is to test whether the source credibility affects buying intention and measure the perceived credibility differences between created spokesperson and celebrity endorser. The influence that endorser credibility dimensions (i.e. attractiveness, trustworthiness and expertise) have on purchase intentions of 326 young consumers has been examined. The results showed that all of the three credibility dimensions for both celebrity endorser and created spokesperson have a pos...

EXAMINING THE EFFECT OF ENDORSER CREDIBILITY ON THE CONSUMERS' BUYING INTENTIONS: AN EMPIRICAL STUDY IN TURKEY

OpenAIRE

Aysegul Ermec Sertoglu; Ozlem Catli; Sezer Korkmaz

2014-01-01

The purpose of this study is to test whether the source credibility affects buying intention and measure the perceived credibility differences between created spokesperson and celebrity endorser. The influence that endorser credibility dimensions (i.e. attractiveness, trustworthiness and expertise) have on purchase intentions of 326 young consumers has been examined. The results showed that all of the three credibility dimensions for both celebrity endorser and created spokesperson have a pos...

DETERMINING CONSUMERS’ PROPENSITY TO BUY ROMANIAN PRODUCTS

Directory of Open Access Journals (Sweden)

Liviu CRĂCIUN

2011-01-01

Full Text Available In this paper we investigated the sources of “Buy Romanian” attitude. Weformulated three constructs namely Buy Romanian, nationalism andinternationalism and we measured them by developing three scales. Thescales were included in a questionnaire that was administered to 110respondents. Performing statistical analysis, the results showed us that BuyRomanian is influenced by the general opinion toward the Romanianproducts and by nationalism orientation. There is no correlation among BuyRomanian and internationalism. These findings are useful because in orderto stimulate buying behavior of Romanian products by Romanian consumers,it is necessary to spot the deepest motivations.

Compulsive buying.

Science.gov (United States)

Müller, Astrid; Mitchell, James E; de Zwaan, Martina

2015-03-01

Although compulsive buying (CB) seems to be not only prevalent but even increasing in prevalence, it often remains neglected or minimized in clinical settings. There is a need for a greater understanding and recognition of this problem. The aim of this article is to summarize the current knowledge regarding CB and to offer thoughts regarding classification. Review of published literature over the period 1994-2013 through Pubmed/Medline, PsychINFO, and Google Scholar using the key words 'compulsive buying', 'impulsive buying' and 'addictive buying'. CB is defined by a preoccupation with buying and shopping, by frequent buying episodes, or overpowering urges to buy that are experienced as irresistible and senseless. The maladaptive spending behavior is associated with serious psychological, social, occupational, and financial problems. Treatment-seeking patients with CB suffer from substantial psychiatric comorbidity (eg, anxiety and depressive mood disorders, compulsive hoarding, binge eating disorder). Representative surveys revealed prevalence estimates of CB between 6% and 7% and indicate that younger people are more prone to develop CB. Moreover, European data suggest an increase of CB in the adult population over the last 20 years. While there is no evidence for the efficacy of psychopharmacological treatment, group cognitive behavioral therapy has been shown to be effective. The relevance of recognition of CB as mental disorder is undeniable in the face of its estimated prevalence and associated burden. As our understanding of contributing neurobiological and etiological factors is limited, further research should focus on these topics, taking into account the heterogeneity of individuals with CB. There is also a need for specific treatment options and for the development of prevention strategies. © American Academy of Addiction Psychiatry.

Different facets of compulsive buying among Chinese students.

Science.gov (United States)

Li, Shuang; Unger, Alexander; Bi, Chongzeng

2014-12-01

Compulsive buying is a severe phenomenon, especially among younger consumers. It is well documented in Western industrial societies like the USA and Germany, and nowadays an increasing interest in compulsive buying in non-Western countries is on the rise. In the current study, we measured the prevalence of compulsive buying tendencies among Chinese female and male students by using a Chinese translation of the German Compulsive Buying Scale (Raab, Neuner, Reisch & Scherhorn, 2005). We examined the influence of gender, location and age using ANCOVA, and binary logistic regression. Factor analysis identified three factorial dimensions of compulsive buying tendencies which are impairment of impulse control and reactive or compensatory aspects, reduced rationality according to money spending, and post-purchase guilt. Our results indicated that about 6.7% of the sample shows a compulsive buying pattern, and that females are more affected. For location, a geographic difference between Chongqing and Fuzhou was found for the overall compulsive tendencies, but not for the percentages of compulsive buyers. In sum, the existing study provides evidence that Chinese consumers have a factorial structure which differs somewhat in compulsive buying from Western samples. Observations about gender and location were considered. These findings give a deeper understanding of China’s compulsive buying behavior.

Consumer behavior research

OpenAIRE

Hašková, Lucie

2010-01-01

The major part of this work is a consumer behavior research in process of buying christmas presents. The goal of this work is to describe a consumer behavior of Prague's customers in process of buying christmas presents, also describe a a consumer behavior of different age and social groups, as well as the difference between men and women.

Behaviour of Czech customers when buying food products

Directory of Open Access Journals (Sweden)

Halina Starzyczná

2013-01-01

Full Text Available This paper presents partial results of the primary research conducted through a questionnaire survey focused on the behaviour of Czech consumers when buying food, with regard to the behaviour of men and women. Specific objectives included are a brief outline of the theoretical issues examined and secondary research on the buying behaviour of consumers when buying food, based on available statistical data and information. After 1989, the quality of the market has changed, sales space has increased as well as the level of sales conditions. Offer in stores has widened. Recently the results of inspections of supervisory authorities show a lot of negative information, mainly relating to foreign chains. The supply of poor quality food is more common. Some food is offered even though it’s expired. The proposed premises are based on the current situation in the Czech retail market. Despite increased consumer awareness about the quality of food, the majority of respondents buy food in large commercial units (supermarket, hypermarket, discounts. The majority of respondents do not follow information on the packaging of food products, but follow the expiration date. Sales of food with expired shelf life or expiration date re-taped is usually notified by the supervisory authorities, therefore, is noticed by consumers. Buying behaviour of men and women shows some differences. Our results, however, have not proved any significant ones, although a small difference has emerged.

Typological Analysis of Buying Actions

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Nicolae Teodorescu

2008-02-01

Full Text Available The typology of buyers and buying actions contracts are specific categories of consumer behaviour, determining group buyers and buying actions in classes, to fragment the markets. Market fragmentation through buyer typoligy and/or segmentation is presently characterized by a multitude of theoretical approaches and are especially generated by the common practice in the respective business. These two concepts are used for the same purpose, the essential difference being their starting point: the segmentation fragments the markets as a whole, while the typology of the buyer and of buying actions generate classifications starting from individual cases.

The importance of, and satisfaction with, store attributes when buying casual wear : a study among black Generation X consumers / M. Beukes.

OpenAIRE

Beukes, Martie

2010-01-01

With the rapid growth and competitiveness in the South African apparel retail industry, retailers and marketers face numerous challenges to remain competitive. Contributing to the dynamic nature of this phenomenon is the impulsive nature and individual preferences of consumers when buying apparel, which necessitate retailers to be more responsive towards consumer needs and preferences in order to attract potential, and retain existing, customers. This can be done by formulating...

COMPARATIVE ASPECTS REGARDING CONSUMPTION AND CONSUMERS IN EUROPEAN COUNTRIES

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Cristina LEOVARIDIS

2010-01-01

Full Text Available Consumers are considered, within the European vision, the “life force” of the economy. Although the technological means are increasingly available, both European SMEs and consumers are still suspicious of conducting cross-border trade. Single European market has the potential to become the largest market in the world. Currently, it remains largely fragmented along national borders, forming 27 mini-markets. The European Commission’s aim is to achieve a more integrated internal market such that consumers from each Member State have an equally high level of confidence in products, traders, selling methods, as well as consumer protection – no matter where they decide to make their purchases within the EU. The paper presents a secondary analysis of data regarding the many differences in terms of Europeans’ consumption patterns for different product categories (as a percentage of total expenditures. For example, the share of household budget used to purchase food is highest in our country and lowest in Luxembourg.. Also, the largest proportion of family budget allocated for utilities (water, electricity, gas we find in Bulgaria, and for cultural activities – in Austria.

Effects of Strategies Marketing of Collective Buying about Impulsive Behavior

Directory of Open Access Journals (Sweden)

Suzi Elen Ferreira Dias

2014-08-01

Full Text Available Brazil has the second largest e-commerce market in the world. One model used in this sector is "collective buying", a feature of which is impulse sales. Consumer behavior can be influenced by several factors, two of which are addressed in this article: the individual impulsivity of consumers and strategies of mix marketing. Impulsive buying is characterized by an unplanned purchase, i.e. the need to acquire the product arises just before the purchase. Consumers respond differently to mixed strategies depending on their degree of impulsivity. Thus, this article aims to analyze the efficacy of different marketing mix strategies for impulsive and non-impulsive consumer purchasing behavior. 137 participants were given a questionnaire containing the Buying Impulsiveness scale from Rook and Fisher (1995, and statements about the marketing strategies used by collective buying sites. Through a regression analysis, three strategies were found to relate more to impulsivity: search for products from well-known brands, search for deals with big discounts and confidence in receiving the product. For e-commerce and researchers, this study elucidates which strategies, from the consumer's perspective, effectively persuade purchasing behavior.

Try Before You Buy: How to Design Information Systems to Enhance Consumer Willingness to Test Sustainable Innovations

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Carola Stryja

2018-05-01

Full Text Available More and more business organizations recognize the relevance of sustainable innovations as driving factor for their corporate strategies, products and processes. But while the concept of sustainability is generally ratified by employees and consumers, their willingness to actually use or buy such innovations can be low. One of the most important facilitators for the adoption of innovations is self-experience generated by testing the innovation. This paper provides insight on how sustainable innovation testing affects consumer mindsets and which barriers consumers face when considering testing a sustainable innovation. The study draws on the data from an in-depth interview study with seven providers and consumers of electric cars (as sustainable innovation in business and private environments. Insights about the nature of consumer’s willingness to test are extracted and recommendations for the design and use of information systems as facilitators for testing sustainable innovations are derived.

Buying Green

Science.gov (United States)

Layng, T. V. Joe

2010-01-01

In "Buying Green," Joe Layng recognizes that, like all choices we make, our decisions as consumers are more likely to be influenced by their short-term consequences for us as individuals (price, quality) than they are by their long-term consequences for society (environmental impact). He believes that the equation can be tilted in favor of greener…

The Impact of Brands on Consumer Buying Behavior: An Empirical Study On Smartphone Buyers

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Ulas Akkucuk

2016-10-01

Full Text Available The aim of this research is to understand the factors behind smartphone purchase decisions of consumers. Nowadays companies make use of various strategies in order to attract new customers, retain existing customers and differentiate their products from those of their competitors. Perhaps, the most important and effective strategy to influence consumer behavior in the product selection is emphasizing the “brand name” of the products. Our aim in this paper is to investigate how smartphone brands can influence consumers’ buying decisions. Brand equity is a set of brand assets and liabilities linked to a brand name and symbol, which add to or subtract from the value provided by a product or service. It enhances the customer’s ability to interpret and process information, improves confidence in the purchase decision and affects the quality of the user experience. Using this construct widely discussed in the literature, we use and build our hypothesis based on Aaker model about the brand equity, including perceived quality, brand awareness, brand association and brand loyalty. The study involved a questionnaire administered to 171 smartphone consumers between December 2015 and March 2016. The consumers were chosen by convenience sampling among the students from a prestigious university in the Istanbul district of Turkey.

Buying higher welfare poultry products? Profiling Flemish consumers who do and do not.

Science.gov (United States)

Vanhonacker, F; Verbeke, W

2009-12-01

A substantial number of studies has already investigated differences within the consumer market with regard to attitudes and perceptions in relation to farm animal welfare. Likewise, several studies focused on the gap that exists between positive attitudes and reported consumption or purchase intentions for sustainable food products in general and higher welfare products more specific, and on the factors influencing this attitude-behavior gap. Little or no studies, however, have started from reported pro-welfare behavior to distinguish between consumer groups and to explore the motivations of the respective behavior. With this study, we aim to group consumers according to their reported buying frequency of higher welfare eggs and higher welfare chicken meat. Similarities and dissimilarities between these groups are mapped in terms of individual characteristics, product attribute importance, perceived consumer effectiveness, perception of higher welfare products, and attitude toward a welfare label. The research methodology applied was a quantitative study with cross-sectional consumer survey data collected in Flanders in spring 2007 (n = 469). Pro-welfare behavior was unevenly distributed across different consumer segments, despite a general interest and concern for bird welfare. A consistent choice for standard (no welfare premium) poultry products was related to strong perceived price and availability barriers, to a low importance attached to ethical issues as product attributes, and to a low perceived consumer effectiveness. A consistent choice for products with higher welfare standards to the contrast associated with a high importance attached to ethical issues; a low effect of price and availability perception; a strong association of higher welfare products with product attributes like health, taste, and quality; and a high perceived consumer effectiveness. The identification of market segments with common characteristics is essential for positioning higher

Attitudes towards the use of GMOs in food production and willingness to buy cheese produced using GMOs for respondents with and without tasting experience

DEFF Research Database (Denmark)

Grunert, Klaus G.; Bech-Larsen, Tino; Lähteenmäki, Lisa

European consumers are sceptical towards genetically modified organisms (GMOs) in food production, and their willingness to buy such products is low. Previous research also shows that these attitudes are quite resistant to attempts to change them by giving additional information. The aim of the s......European consumers are sceptical towards genetically modified organisms (GMOs) in food production, and their willingness to buy such products is low. Previous research also shows that these attitudes are quite resistant to attempts to change them by giving additional information. The aim...... of the study was to investigate if actual sensory experience with a (purportedly) GMO-based food product would influence consumers' attitude towards the use of GMOs in food production. An experiment was conducted in which subjects in the experimental group tasted cheeses, one of which was labelled as 'produced...... using GMOs.' The cheeses were selected in a way that ensured that the subject had a sensory preference for the GMO cheese. A control group tasted cheeses that were unlabelled. After the tasting, subjects completed a conjoint analysis task about cheese, in which the type of starter culture used (GMO...

THE IMPACT OF THE IMPULSE BUYING DIMENSION AND CHERRY PICKING: AN EMPIRICAL STUDY (Consumers Case Study in a mall in Central Jakarta

Directory of Open Access Journals (Sweden)

Endang Ruswanti

2016-01-01

Full Text Available The purpose of this research is to further test the contradictory research result. Mathai & Haridas’ findings (2014 stated that a discounted price did not influence impulse buying. Meanwhile Ruswanti, (2013 found that a discounted price tended to influence the consumers’ spontaneous shopping. Data discovered by Nielsen (2007 stated that apparently 85% of Indonesian consumers tend to buy things on an impulse. This research was in the form of a survey, the sample being 197 people, of whom 96 respondents were female, and males the other 101. The respondents ages were between 17-50 years old, those with an income of 3 million rupiahs numbered 83 persons, 64 people had an income above 5 millions rupiahs, and 50 respondents had an income above 10 million rupiahs. The technical design was a purposive sampling;70% of the consumers liked the discounted products, and bought something on the spur of the moment at least once. The regression analysis was with SPSS 19; the results show that the external, internal, situational environment, products’ variety, and sociocultural effects significantly influenced the cherry picking. The respondents with an income of above 3-5 million preferred spontaneous shopping. This research gives a contribution to the development of the consumers’ behavioral theory through impulse buying and cherry picking.

An analysis of Western Europe's food retailers' buying behaviour

DEFF Research Database (Denmark)

Blunch, Niels Johan; Skytte, Hans

A study concerning food retailers' buying behaviour is presented. A conjoint analysis has been conducted in 17 West European countries. The study encompasses the retail buyers' buying behaving towards pork, fish and cheese products. The paper presents the background for the study, the outline...

Studies into consumer attitudes and marketing trials with irradiated foods in several countries

International Nuclear Information System (INIS)

Ehlermann, D.A.E.

1992-01-01

Acceptability of irradiated food to the ultimate consumer is the key issue for introducing the new process. For the Federal Republic of Germany, no data about consumer attitudes are available and market testing of irradiated food was never tried. Consumer reaction from other European countries and from other continents have been positive. Especially when the products were clearly labelled ''irradiated'', the majority of consumers realized the higher quality of irradiated products and was willing to buy it again. Several interviews have shown, however, that it is essentially ignorance and misinformation which lead to non-acceptance of irradiated products on the consumer's side. (orig.) [de

Buying clothes from thrift stores: an analysis of young people consuming second-hand clothing in Rio de Janeiro

Directory of Open Access Journals (Sweden)

Sílvia Borges Corrêa

2015-05-01

Full Text Available This article presents the results of a research that analyzed the consumption of second-hand clothing among young people in the city of Rio de Janeiro. Theoretically speaking, the research was guided by the anthropological perspective of consumption. The research was conducted based on the ethnographic method with participant observation and in-depth interviews. The results show the relationships between consumers and merchandise and reveal the main motivations for buying second-hand clothing and accessories.

Consumers and their buying decision making based on price and information about corporate social responsibility (CSR. Case study: undergraduate students from a private university in mexico

Directory of Open Access Journals (Sweden)

Florina Guadalupe Arredondo Trapero

2010-10-01

Full Text Available The articles objective is to demonstrate that a socially responsible consumer is interested of being informed about Corporate Social Responsibility (CSR practices and is also willing to pay a higher price for a product made with CSR. Criteria of price as well as the interest of being informed about CSR practices were the two variables analyzed for the Chi-Square test. Even though CSR was declared as an important issue for the majority of participants, products made with CSR hasn’t achieved much influence in the buying decision making or in the need of being informed about the CSR practices. The need to create social consciousness for consumers to promote CSR practices through the buying decision making was also demonstrated.

A conjoint analysis of food retailers' buying behaviour of fish and cheese products in 14 European countries

DEFF Research Database (Denmark)

Blunch, Niels Johan; Skytte, Hans

1998-01-01

This paper reports some initial findings from a large project on retail buying behaviour in 17 European countries. The study de-mon-strates that the traditional four P's as influencing factors are losing relative importance to some hitherto neglec factors, which retail suppliers have to take into...... into account, and which could give rise to special problems for small and medium-sized sup-pliers. A segmentation of retail chains based on these new factors is also made....

Group Buying: A New Mechanism for Selling Through Social Interactions

OpenAIRE

Xiaoqing Jing; Jinhong Xie

2011-01-01

This paper examines a unique selling strategy, Group Buying, under which consumers enjoy a discounted group price if they are willing and able to achieve a required group size and coordinate their transaction time. We argue that Group Buying allows a seller to gain from facilitating consumer social interaction, i.e., using a group discount to motivate informed customers to work as "sales agents" to acquire less-informed customers through interpersonal information/knowledge sharing. We formall...

Activism: A Strong Predictor of Proactive Environmentally Friendly Buying Behavior in Turkey

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Ahu Ergen

2014-02-01

Full Text Available The market for environmentally friendly products in Turkey is growing, and marketing experts are trying to understand the behavior of the consumers in this market with the help of variables such as demographic factors, information, attitudes, values and life styles. This study analyzes the effects of environmental activism, environmental knowledge and the perceived seriousness of environmental problems on green buying behavior. The study involved 516 Turkish consumers, over eighteen years of age. The results show that environmental activism, environmental knowledge and the perceived seriousness of environmental problems are all meaningful factors in environmentally friendly buying behavior. It was found that the most explanatory variables are environmental activism for proactive environmentally friendly buying behavior and the perceived seriousness of environmental problems for optional environmentally friendly buying behavior. The study is significant since it will offer insights for green marketing experts who especially target specific segments as activists, voluntary simplifiers or green consumers in Turkey.

Activism: A Strong Predictor of Proactive Environmentally Friendly Buying Behavior in Turkey

Directory of Open Access Journals (Sweden)

Ahu Ergen

2016-01-01

Full Text Available The market for environmentally friendly products in Turkey is growing, and marketing experts are trying to understand the behavior of the consumers in this market with the help of variables such as demographic factors, information, attitudes, values and life styles. This study analyzes the effects of environmental activism, environmental knowledge and the perceived seriousness of environmental problems on green buying behavior. The study involved 516 Turkish consumers, over eighteen years of age. The results show that environmental activism, environmental knowledge and the perceived seriousness of environmental problems are all meaningful factors in environmentally friendly buying behavior. It was found that the most explanatory variables are environmental activism for proactive environmentally friendly buying behavior and the perceived seriousness of environmental problems for optional environmentally friendly buying behavior. The study is significant since it will offer insights for green marketing experts who especially target specific segments as activists, voluntary simplifiers or green consumers in Turkey.

Effect of branding Gulf oysters on consumers willingness to pay

OpenAIRE

Acquah, Sarah; Petrolia, Daniel

2014-01-01

Using a choice experiment this study found that raw oyster consumers are more likely to buy oysters harvested from their region over those harvested outside the region. Consumers are more likely to buy wild-caught oysters over cultivated oysters. Non-Gulf consumers are more likely to buy medium or large size oysters over small size.

Investigating factors influencing consumer willingness to buy GM food and nano-food

Science.gov (United States)

Yue, Chengyan; Zhao, Shuoli; Cummings, Christopher; Kuzma, Jennifer

2015-07-01

Emerging technologies applied to food products often evoke controversy about their safety and whether to label foods resulting from their use. As such, it is important to understand the factors that influence consumer desires for labeling and their willingness-to-buy (WTB) these food products. Using data from a national survey with US consumers, this study employs structural equation modeling to explore relationships between potential influences such as trust in government to manage technologies, views on restrictive government policies, perceptions about risks and benefits, and preferences for labeling on consumer's WTB genetically modified (GM) and nano-food products. Some interesting similarities and differences between GM- and nano-food emerged. For both technologies, trust in governing agencies to manage technologies did not influence labeling preferences, but it did influence attitudes about the food technologies themselves. Attitudes toward the two technologies, as measured by risk-benefit comparisons and comfort with consumption, also greatly influenced views of government restrictive policies, labeling preferences, and WTB GM or nano-food products. For differences, labeling preferences were found to influence WTB nano-foods, but not WTB GM foods. Gender and religiosity also had varying effects on WTB and labeling preferences: while gender and religiosity influenced labeling preferences and WTB for GM foods, they did not have a significant influence for nano-foods. We propose some reasons for these differences, such as greater media attention and other heuristics such as value-based concerns about "modifying life" with GM foods. The results of this study can help to inform policies and communication about the application of these new technologies in food products.

Buying Local or Imported Goods?

DEFF Research Database (Denmark)

Ayob, Abu H.; Hussain, Wan Mohd Hirwani Wan

2016-01-01

’ purchasing decisions. Data was collected on 296 university students in Malaysia and analyzed through probit regression analysis. The findings reveal that foreign products from advanced countries are preferred by male students because of the superior quality and brand image. On the other hand, family members......This study attempts to profile non-income consumers by examining their decisions to buy local or imported products. Hypotheses were drawn from discussions on the comparative advantages of advanced and developing countries, as well as the effects of a product’s country-of-origin on customers...... encourage students to buy local products because they are perceived as being less expensive. Also, students who receive scholarships are more likely to buy local products than self-sponsored students. This research offers insights into ex-ante purchasing behavior in developing countries particularly among...

Direct and retrospective assessment of factors contributing to compulsive buying.

Science.gov (United States)

Miltenberger, Raymond G; Redlin, Jennifer; Crosby, Ross; Stickney, Marcella; Mitchell, Jim; Wonderlich, Stephen; Faber, Ronald; Smyth, Joshua

2003-03-01

Compulsive buying is a disorder that has begun to receive attention from researchers in recent years. The results of a handful of studies suggest that compulsive buying occurs in response to negative emotions and results in a decrease in the intensity of the negative emotions. In this investigation, we used interview and self-monitoring methods to evaluate the antecedents and consequences of compulsive buying in a sample of women who met criteria for compulsive buying on the compulsive buying scale (J. Consumer Res. 19 (1992) 459). As a group, the participants reported negative emotions as the most common antecedents to compulsive buying, and euphoria or relief from the negative emotions as the most common consequence of compulsive buying. These findings were consistent across the interview and self-monitoring assessment methods. The implications for assessment and treatment are discussed.

The Impact of Ethno Marketing Activities on Consumer Buying Behavior in the Balkans: The Case of Kosovo

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Dr.Sc. Jusuf Zeqiri

2016-01-01

Full Text Available Ethno marketing defines as marketing segmentation approach that groups consumers on the basis of ethnicity. Ethno marketing starts with recognizing the elements of culture as crucial and essential for driving contemporary marketing strategies. Ethno marketing is slowly gaining traction in marketing in multicultural environments, particularly in countries or regions inhabited by consumers from different ethnic backgrounds. This study aims to find whether such marketing activities based on cultural elements practice has any effect on consumers’ buying behavior in the Balkans.  It focuses on consumers in Kosova with the understanding that this is a preliminary exploratory study whose results will form basis for a large study on the Balkan region. The study used a structured questionnaire with the Likert Scale. One hundred, forty-eight responses were received and analyzed using the SPSS statistical software. The results of the analysis show that Albanian consumers in Kosova agree that ethno marketing is important and company marketing activities such as a company’s advertisement and promotion in the language of the ethnic is considered very important during consumers purchase decisions. Furthermore, results reveal that symbols, cultural elements as well as the information dissemination inside the stores and outside seem to be very important for consumers. On the basis of this study, a larger study that covers the different countries in the Balkan region to determine how consumers in the different countries in the region relate to ethno marketing is strongly recommended.

Health-related attitudes as a basis for segmenting European fish consumers

DEFF Research Database (Denmark)

Pieniak, Zuzanna; Verbeke, Wim; Olsen, Svein Ottar

2010-01-01

This paper identifies and profiles consumer segments based on health-related attitudes. Cross-sectional data were collected in 2008 through a pan-European consumer survey (n = 2400) with samples representative for age and region in France, Poland and Spain. Four distinct consumer segments based...

Charting and shaping the modern consumer. The rise of customer research in the Dutch department store De Bijenkorf, 1930-1960

Directory of Open Access Journals (Sweden)

Jan Hein Furnée

2017-09-01

Full Text Available In the decades before and after World War ii, major European department stores were increasingly eager to know and understand their customers. This article analyses how the Dutch department store De Bijenkorf, in dialogue with leading European partners, developed a wide range of research techniques to chart the social composition and buying behavior of its customers in order to enhance the company’s efficiency in procurement, advertising, spatial organization and sales. The customer research of De Bijenkorf helped to legitimize new business policiessuch as up- and downtrading and impulse buying, but also reflected and established new ideas and images of modern urban consumers as statistical categories behaving in astonishing regular ways.

FACTORS ASSOCIATED WITH STATIC-PRICE ONLINE GROUP BUYING

OpenAIRE

Bralić, Antonia; Jadrić, Mario; Ćukušić, Maja

2014-01-01

Numerous researchers explore key influencers of online consumer behavior, and the willingness to transact in the online environment in particular. The proliferation of online group buying websites is changing marketing strategies and buyers’ habits without doubt. The purpose of this research is to investigate and identify critical factors that affect the intention to purchase from group buying websites among student population. A survey-based approach was employed to investigate the research ...

Perception of using group buying sites to acquire tourist services cou-pons

OpenAIRE

Luiz Mendes Filho; Vanessa Araújo Jorge; Otávio Bezerra de Sena Júnior

2016-01-01

Technologies brought new forms of business as in the case of group buying sites, which are basically a way to sell on the Internet that allows consumers to buy goods and services at lower prices. This study analyzed the travelers’ perception of the use of group buying sites to acquire tourist services coupons. The research presents a quantitative-exploratory approach using the Technology Acceptance Model to investigate the use of group buying sites to acquire tourist services coupons during a...

Bringing the Consumer Back in—The Motives, Perceptions, and Values behind Consumers and Rural Tourists’ Decision to Buy Local and Localized Artisan Food—A Swedish Example

Directory of Open Access Journals (Sweden)

Paulina Rytkönen

2018-04-01

Full Text Available This article highlights the motivational factors behind consumers’ and tourists’ decisions to buy local artisan cheese in Jämtland (Sweden. Empirically, the case itself diverts from the typical Franco-Mediterranean case in which both the actions of producers and consumers are embedded in historical, long-term culinary traditions and territorial features, nor is it the typical farmers’ market or another market-driven direct produce system. The main purpose is to shed light on the motivational factors behind the purchasing decision of consumers and tourists by studying the attributes that consumers embody in the products. The article is based on two consumer surveys/short interviews, the first conducted in June 2012 and the second in February 2017. The results were tested against/related to the wider local food discussion conceptualized through four types of attributes. Namely, intrinsic and extrinsic attributes; post-modernity and environmental attributes; geographical and territorial attributes; and local and rural development attributes. The results in this article clearly show that consumers value a combination of different attributes from both market-driven direct produce systems and close typicity systems. Therefore, the construction of proximity from the point of view of the consumer can be derived from a complex set of attributes and motivational factors not normally highlighted in the localized food discussion.

Determinants of attitude and buying intention of organic milk

Directory of Open Access Journals (Sweden)

Ivica Faletar

2016-01-01

Full Text Available The consumption of organic milk is increasing rapidly. However, the behaviour of organic milk consumers is still not enough investigated. The purpose of this study was to determine variables which influence the attitude towards organic milk consumption, as well as variables which influence the buying intention of organic milk. Thereat, factors such as positive opinion toward organic milk and food related lifestyle, as well as level of trust in home as in EU organic food label, objective knowledge and gender of respondents showed to have a significant influence on organic milk buying intention. More precisely, a significant and positive influence on buying intention of organic milk was observed considering the belief in positive aspects of organic milk, subjective knowledge, objective knowledge, and attitude towards buying organic milk. According to the results of this study recommendations for marketing practice and especially for communication policy might be created. Communication directed to female population should use classic advertising based on functional information, while the one directed to male population should use more emotional advertising. By using classic advertising education of consumers should be performed in order to promote benefits of organic milk in regards to conventional milk.

An Exploratory Study of the Factors That May Affect Female Consumers’ Buying Decision of Nail Polishes

OpenAIRE

Sun, Chen; Adhikari, Koushik; Koppel, Kadri

2015-01-01

The objective of this study was to determine what factors female consumers valued more when they buy nail polish. Ninety-eight female consumers participated in a nail polish consumer study at the Sensory Analysis Center, Kansas State University. A questionnaire containing a check-all-that-apply (CATA) question, behavior questions and demographic questions was presented to each consumer. In the CATA question, the factors that may affect consumers’ decision to buy a nail polish were asked, incl...

Cultural Aspects of Compulsive Buying in Emerging and Developed Economies: A Cross Cultural Study in Compulsive Buying

NARCIS (Netherlands)

Horvath, C.; Adiguzel, F.; van Herk, H.

2013-01-01

Although several studies focused on understanding of compulsive buying in developed countries, this phenomenon remains understudied in other parts of the world. This is rather surprising since there is an increasing interest in understanding shopping behavior of consumers in emergent markets due to

Impulsive buying tendency: Measuring important relationships with a new perspective and an indigenous scale

OpenAIRE

Anant Jyoti Badgaiyan; Anshul Verma; Saumya Dixit

2016-01-01

With the opening up of the economy and the proliferation of mall culture, the economic relevance of impulsive buying behaviour has assumed significance. Impulsive buying behaviour is better understood by examining the impulsive buying tendency that shapes such behaviour, and since consumer behaviour differs across cultures, by incorporating an indigenous perspective in understanding and measuring the tendency. Studies were conducted to develop an Indian scale for measuring impulsive buying te...

Neural Correlates of Consumer Buying Motivations: A 7T functional Magnetic Resonance Imaging (fMRI Study

Directory of Open Access Journals (Sweden)

Adam M. Goodman

2017-09-01

Full Text Available Consumer buying motivations can be distinguished into three categories: functional, experiential, or symbolic motivations (Keller, 1993. Although prior neuroimaging studies have examined the neural substrates which enable these motivations, direct comparisons between these three types of consumer motivations have yet to be made. In the current study, we used 7 Tesla (7T functional magnetic resonance imaging (fMRI to assess the neural correlates of each motivation by instructing participants to view common consumer goods while emphasizing either functional, experiential, or symbolic values of these products. The results demonstrated mostly consistent activations between symbolic and experiential motivations. Although, these motivations differed in that symbolic motivation was associated with medial frontal gyrus (MFG activation, whereas experiential motivation was associated with posterior cingulate cortex (PCC activation. Functional motivation was associated with dorsolateral prefrontal cortex (DLPFC activation, as compared to other motivations. These findings provide a neural basis for how symbolic and experiential motivations may be similar, yet different in subtle ways. Furthermore, the dissociation of functional motivation within the DLPFC supports the notion that this motivation relies on executive function processes relatively more than hedonic motivation. These findings provide a better understanding of the underlying neural functioning which may contribute to poor self-control choices.

Financial Consumer Protection in the EU : Towards a Self-Sufficient European Contract Law for Consumer Financial Services?

NARCIS (Netherlands)

Cherednychenko, O.O.

2014-01-01

The rapid expansion of European contract law in the field of consumer financial services gives rise to the question to what extent it is self-sufficient. A self-sufficient European contract law presupposes the existence of an EU-made and EU-enforced contract-related legal order which is largely

An Exploratory Study of the Factors That May Affect Female Consumers’ Buying Decision of Nail Polishes

Directory of Open Access Journals (Sweden)

Chen Sun

2015-06-01

Full Text Available The objective of this study was to determine what factors female consumers valued more when they buy nail polish. Ninety-eight female consumers participated in a nail polish consumer study at the Sensory Analysis Center, Kansas State University. A questionnaire containing a check-all-that-apply (CATA question, behavior questions and demographic questions was presented to each consumer. In the CATA question, the factors that may affect consumers’ decision to buy a nail polish were asked, including both sensory and non-sensory factors. The frequency in percent for the factors was calculated. Sensory appeal, price and convenience of usage were the top factors that affected consumers’ buying decisions. Consumers valued sensory appeal and convenience of usage; this suggested that a nail polish company’s product development and advertising departments may want to focus on these two areas, primarily. The information presented in this study could help a nail polish company understand more about consumer segmentation and advertising strategy.

Factors Influencing Urban Consumers' Acceptance of Genetically Modified Foods

OpenAIRE

Jae-Hwan Han; R. Wes Harrison

2007-01-01

Linkages between consumer beliefs and attitudes regarding the risks and benefits of genetically modified foods and consumer purchase intentions for these foods are examined. Factors that hinder consumer purchases of genetically modified foods are also tested. Results show that purchase intentions for consumers willing to buy genetically modified crops and meats are primarily affected by their belief that these foods are safe. On the other hand, intentions of consumers who decide not to buy ge...

The Influence of Online Store Beliefs towards Impulse Buying (Study on Elevania.co.id

Directory of Open Access Journals (Sweden)

Citra Kusuma Dewi

2015-03-01

Full Text Available The rapid development of information technology brings a great impact to all aspects, including the development of business and marketing. The rapid growth of internet user makes online business becomes a potential market. One of the factors that determine the success of an online business is consumer beliefs to an online store. The purpose of this study is to determine the influence of online stores beliefs towards impulse buying on elevenia consumers. This study was conducted on elevenia consumers who have shopped at elevenia.co.id. Sample size of 100 people with purposive sampling method. Data was collected through questionnaires using a 5 point Likert scale to measure 11 indicators. The analysis technique is multiple linear regression. The research found that the online store beliefs variable consist of functional convenience beliefs and representation delight, simultaneously influence impulse buying on elevenia consumers.While in partial functional convenience beliefs variable have no influence towards impulse buying on elevenia consumers.

Experimental analysis of the relationship between depressed mood and compulsive buying.

Science.gov (United States)

Kyrios, Michael; McQueen, Paul; Moulding, Richard

2013-06-01

Compulsive buying is a serious but understudied problem, where individuals are unable to resist or control their buying behaviour, leading to substantial social and financial problems. To date there has been a lack of experimental research into the disorder. The relationship between mood and compulsive buying was examined in compulsive buyers (N = 18) and non-clinical controls (N = 17), using experimental information-processing paradigms. In study 1, it was expected that, if buying behaviours function as a coping strategy for depressed mood, then an induction of depressed mood would lead to an enhanced memory for appealing consumer-objects in compulsive buyers, but not controls. In study 2, we examined the association between emotional and functional constructs and consumer items. It was expected that compulsive buyers would show stronger semantic relationships and thus better episodic memory for object-emotion pairs, relative to object-function pairs, for appealing items. Unexpectedly, in study 1 the memory-facilitating effect of depressed mood was evident among control participants and absent among compulsive buyers. In study 2, compulsive buyers showed a lesser association of undesirable objects with positive emotional concepts than did non-clinical controls, and compulsive buyers were found to more strongly associate all consumer items with emotional concepts than with concepts of function. Key limitations were low power and possible floor effects due to error frequency data. These findings provide insights into the processes underlying CB phenomena, in particular supporting the role of mood in compulsive buying. Copyright © 2012 Elsevier Ltd. All rights reserved.

The ethical consumer: Moral norms and packaging choice

DEFF Research Database (Denmark)

Thøgersen, John

1999-01-01

This study investigates whether the claim that environmental attitudes are based on moral reasoning is valid with regard to consumer buying attitudes, as it has been shown to be in other domains of consumer behaviour. It is proposed that two conditions make moral reasoning in the buying situation...

European consumers' acceptance and rejection of novel beef technologies

DEFF Research Database (Denmark)

de Barcellos, Marcia Dutra; Kügler, Jens Oliver; Grunert, Klaus G.

As part of ProSafeBeef, an integrated research project funded by the European Commission, the present qualitative study was carried out with European consumers to obtain insights into their acceptance or rejection of eight selected novel beef production and processing technologies, identified here...... capital cities: Madrid, Paris, Berlin and London. A common and translated topic guide was developed prior to the field work. A ranking exercise was applied, where the participants classified the technologies into accepted, neutral or rejected concepts, after discussing the perceived benefits and risks...... in society, global warming crisis, disease outbreaks and degradation of the environment are shaping consumers' opinion in regard to food production. There was a severe criticism about too much intervention in food and a strong desire to keep food and beef processing as simple and natural as possible....

Experimental evidence for the influence of cognitions on compulsive buying.

Science.gov (United States)

McQueen, Paul; Moulding, Richard; Kyrios, Michael

2014-12-01

Compulsive buying is a disabling condition, where individuals are unable to resist or control their buying behavior, leading to substantial social and financial problems. Cognitive models implicate the role of beliefs as one factor in buying behavior, for example, "this item is unique and will help me improve my life". This study experimentally examined the contribution of such beliefs to the disorder, in individuals who compulsively buy (N = 18) and in non-clinical controls (N = 17). Participants were presented with photographs of idiosyncratically appealing and unappealing items, in the context of imagined scenarios that either minimized or maximized aspects relevant to hypothesized "compulsive buying beliefs" (i.e., beliefs that acquisition can compensate for negative feelings, beliefs regarding uniqueness and lost opportunities, and emotional reasons for buying). It was found that individuals who compulsively buy demonstrated stronger urges to purchase than control participants, regardless of context, but the overall strength of these urges was responsive to manipulations of beliefs about consumer items said to be associated with compulsive buying. The main limitation of the study was a small sample size, potentially reducing power. Nonetheless, these findings provide insights into the processes underlying compulsive phenomena, in particular supporting the role of cognitions in compulsive buying. Copyright © 2014 Elsevier Ltd. All rights reserved.

RESEARCH ON CONSUMER BEHAVIOUR ON BUCHAREST MEAT MARKET

Directory of Open Access Journals (Sweden)

Agatha POPESCU

2013-01-01

Full Text Available The paper aimed to analyze consumer behavior for meat on Bucharest market, using a sample of 100 individuals, representatives as age, sex and profession, who were interviewed within a structured questionaire based survey on their preference to buy and consume meat. The answers were processed using the semantic differential and Likert Scale. The obtained results pointed out that white meat is the top preference, because it is healthier and its price is more acceptable compared to red meat. However, men prefer red meat, no matter its price. The most prefered meat sorts in order of their importance are chicken meat, pork and beef. Consumers prefer to buy 1-2 kg fresh meat from supermarket every 2-3 days. Income/family and meat pice are the major factors limiting the amount of consumed meat and buying frequence. The term of availability and meat origin have become more and more important criteria on which buying decision is based, besides meat quality. All consumers prefer to consume Romanian meat which is tasty and has a pleasant flavor. As a conclusion, consumers expectations from meat producers are related to a large variety of meat of a higher quality. Also, presentation form in packed portionated meat parts on the shelf as wellas hygiene come on the next positions from consumers side in order to satisfy their needs better.

Investigating factors influencing consumer willingness to buy GM food and nano-food

International Nuclear Information System (INIS)

Yue, Chengyan; Zhao, Shuoli; Cummings, Christopher; Kuzma, Jennifer

2015-01-01

Emerging technologies applied to food products often evoke controversy about their safety and whether to label foods resulting from their use. As such, it is important to understand the factors that influence consumer desires for labeling and their willingness-to-buy (WTB) these food products. Using data from a national survey with US consumers, this study employs structural equation modeling to explore relationships between potential influences such as trust in government to manage technologies, views on restrictive government policies, perceptions about risks and benefits, and preferences for labeling on consumer’s WTB genetically modified (GM) and nano-food products. Some interesting similarities and differences between GM- and nano-food emerged. For both technologies, trust in governing agencies to manage technologies did not influence labeling preferences, but it did influence attitudes about the food technologies themselves. Attitudes toward the two technologies, as measured by risk–benefit comparisons and comfort with consumption, also greatly influenced views of government restrictive policies, labeling preferences, and WTB GM or nano-food products. For differences, labeling preferences were found to influence WTB nano-foods, but not WTB GM foods. Gender and religiosity also had varying effects on WTB and labeling preferences: while gender and religiosity influenced labeling preferences and WTB for GM foods, they did not have a significant influence for nano-foods. We propose some reasons for these differences, such as greater media attention and other heuristics such as value-based concerns about “modifying life” with GM foods. The results of this study can help to inform policies and communication about the application of these new technologies in food products

Investigating factors influencing consumer willingness to buy GM food and nano-food

Energy Technology Data Exchange (ETDEWEB)

Yue, Chengyan [University of Minnesota-Twin Cities, Departments of Applied Economics and Horticultural Science, Bachman Endowed Chair in Horticultural Marketing (United States); Zhao, Shuoli [University of Minnesota-Twin Cities, Department of Applied Economics (United States); Cummings, Christopher [Nanyang Technological University, Division of Communication Research, Wee Kim Wee School of Communication and Information (Singapore); Kuzma, Jennifer, E-mail: jkuzma@ncsu.edu [North Carolina State University, Genetic Engineering & Society Center (United States)

2015-07-15

Emerging technologies applied to food products often evoke controversy about their safety and whether to label foods resulting from their use. As such, it is important to understand the factors that influence consumer desires for labeling and their willingness-to-buy (WTB) these food products. Using data from a national survey with US consumers, this study employs structural equation modeling to explore relationships between potential influences such as trust in government to manage technologies, views on restrictive government policies, perceptions about risks and benefits, and preferences for labeling on consumer’s WTB genetically modified (GM) and nano-food products. Some interesting similarities and differences between GM- and nano-food emerged. For both technologies, trust in governing agencies to manage technologies did not influence labeling preferences, but it did influence attitudes about the food technologies themselves. Attitudes toward the two technologies, as measured by risk–benefit comparisons and comfort with consumption, also greatly influenced views of government restrictive policies, labeling preferences, and WTB GM or nano-food products. For differences, labeling preferences were found to influence WTB nano-foods, but not WTB GM foods. Gender and religiosity also had varying effects on WTB and labeling preferences: while gender and religiosity influenced labeling preferences and WTB for GM foods, they did not have a significant influence for nano-foods. We propose some reasons for these differences, such as greater media attention and other heuristics such as value-based concerns about “modifying life” with GM foods. The results of this study can help to inform policies and communication about the application of these new technologies in food products.

Buying behavior in Chinese supermarkets: A comparison across four major cities

DEFF Research Database (Denmark)

Hansen, Kåre

The purpose of this paper is to report a study of buying behaviour of imported food products in Chinese supermarkets. Imports of food products to China have increased substantially in the past decade. The present study offers the results from an investigation of retailers' buying behaviour of imp...... of supplier selection criteria and buying behaviour as well as structural characteristics of the retailers. The findings have important implications for exporters of food products to the Chinese retail market.......The purpose of this paper is to report a study of buying behaviour of imported food products in Chinese supermarkets. Imports of food products to China have increased substantially in the past decade. The present study offers the results from an investigation of retailers' buying behaviour...... of imported food products in four major Chinese cities (i.e., Bejing, Shanghai, Gaungzhou, and Chengdu). Knowledge about potential differences in supermarket structure and buying behaviour between regions will be a prerequisite to foreign food suppliers trying to capitalise on increased consumer demands...

Looking is buying. How visual attention and choice are affected by consumer preferences and properties of the supermarket shelf.

Science.gov (United States)

Gidlöf, Kerstin; Anikin, Andrey; Lingonblad, Martin; Wallin, Annika

2017-09-01

There is a battle in the supermarket isle, a battle between what the consumer wants and what the retailer and others want her to see, and subsequently to buy. Product packages and displays contain a number of features and attributes tailored to catch consumers' attention. These are what we call external factors comprising the visual saliency, the number of facings, and the placement of each product. But a consumer also brings with her a number of goals and interests related to the products and their attributes. These are important internal factors, including brand preferences, price sensitivity, and dietary inclinations. We fit mobile eye trackers to consumers visiting real-life supermarkets in order to investigate to what extent external and internal factors affect consumers' visual attention and purchases. Both external and internal factors influenced what products consumers looked at, with a strong positive interaction between visual saliency and consumer preferences. Consumers appear to take advantage of visual saliency in their decision making, using their knowledge about products' appearance to guide their visual attention towards those that fit their preferences. When it comes to actual purchases, however, visual attention was by far the most important predictor, even after controlling for all other internal and external factors. In other words, the very act of looking longer or repeatedly at a package, for any reason, makes it more likely that this product will be bought. Visual attention is thus crucial for understanding consumer behaviour, even in the cluttered supermarket environment, but it cannot be captured by measurements of visual saliency alone. Copyright © 2017 Elsevier Ltd. All rights reserved.

Impulsive buying tendency: Measuring important relationships with a new perspective and an indigenous scale

Directory of Open Access Journals (Sweden)

Anant Jyoti Badgaiyan

2016-12-01

Full Text Available With the opening up of the economy and the proliferation of mall culture, the economic relevance of impulsive buying behaviour has assumed significance. Impulsive buying behaviour is better understood by examining the impulsive buying tendency that shapes such behaviour, and since consumer behaviour differs across cultures, by incorporating an indigenous perspective in understanding and measuring the tendency. Studies were conducted to develop an Indian scale for measuring impulsive buying tendency and to validate it by examining its association with other relevant variables. A two factor, 8-item scale was developed; a significant positive relationship was seen between impulsive buying tendency and impulsive buying behaviour, and the relationship between impulsive buying tendency and self-control was found to be inversely significant. Results also showed significant relationship between impulsive buying tendency and the two personality constructs of Conscientiousness and Extraversion.

Getting There: A Phenomenology of the Contexts of Car Buying.

Science.gov (United States)

Aanstoos, Christopher M.; Barrell, James J.

The importance of understanding the manner in which the desire to buy arises in buyers has been neglected in the study of consumer psychology. This report identifies those few research projects which have studied the origins of consumer motivation and describes a phenomenologically-guided investigation which studied individuals' desires to…

Eurozone Public Debt Crisis: ECB Bond Buying and the Setup of European Financial Stability Facility

Directory of Open Access Journals (Sweden)

Ionela Bălțătescu

2010-01-01

Full Text Available The purpose of the present article is to briefly review two of the most important policy responses of EU authorities to the Eurozone public debt crisis: (1 ECB bond buying; and (2 the setup of European Financial Stability Facility with the special task of issuing Eurobonds. The Securities Markets Programme approved by ECB marks an important change in the ECB policy. According to European treatises, ECB must remain an independent bank, but since the beginning of the debt crisis, in early 2010, the ECB has been pressured by the Eurozone governments that encountered financial problems to purchase Eurozone government bonds. By surrendering to these requests, ECB is being accused that it became a political bank, like its American counterpart, the FED. The Eurobonds represent as well a controversial measure because they allow the already highly indebted countries to access new funds on behalf of other Eurozone countries with a relative better financial and economic situation. Also, another important problem is that both measures curtail incentives for prudence and responsible fiscal policies for countries that already proved lack of prudence and fiscal discipline.

Motives for consumer choice of traditional food and European food in mainland China.

Science.gov (United States)

Wang, Ou; De Steur, Hans; Gellynck, Xavier; Verbeke, Wim

2015-04-01

The demand for European (-style) foods in mainland China has been increasing dramatically during the last decade. Nevertheless, European food producers often appear to be not capable to fully exploit this huge market potential, partially due to the competition with traditional (Chinese) foods. This study examines the determinants of mainland Chinese consumers' choice of traditional food and European food. A web-based survey was administered with 541 consumers from two cities: Shanghai and Xi'an. Thereby, the Food Choice Motives model, predominantly used thus far in a European or developed context, is applied to mainland China in order to address the lack of knowledge on food motives of its consumer market and to detect associations between these motives, attitudes, and purchase intentions. Factor analysis resulted in a new Food Choice Motive construct that is considered more appropriate within the context of mainland Chinese consumers, encompassing six dimensions: Health concern, Time or money saving, Sensory appeal, Availability and familiarity, Mood and Food safety concern. Path analysis demonstrated that Time or money saving was negatively associated with attitude toward traditional food on the one hand and purchase intentions toward European food on the other hand. Availability and familiarity had a positive association with attitude toward traditional food. Mood was a positive factor driving attitude toward European food. For both food types, Sensory appeal and Attitude were positively linked to purchase intentions. Furthermore, Mood was negatively linked to the purchase intention toward traditional food in Shanghai. Food safety concern was positively associated with attitudes toward traditional food in Xi'an. Copyright © 2014 Elsevier Ltd. All rights reserved.

To buy green or not to buy: environmental concerned companies and individuals' rewarding behaviour

OpenAIRE

Rodr??guez-Priego, Nuria; Montoro-R??os, Francisco J.

2014-01-01

The present research aim to examine individuals?? purchasing behavioural intention related with corporations who are environmental concerned. Two Structural Equations Models are proposed and tested independently for the behavioral intention or rewarding and punishing companies by buying or not their products. Results highlight the importance of increasing perceived consumer effectiveness of their energy saving actions, as well as involvement to enhance the risk perceived of global climate cha...

Repeat Buying Behavior for Ornamental Plants: A Consumer Profile

OpenAIRE

Palma, Marco A.; Collart, Alba J.; Hall, Charles R.

2010-01-01

This paper used an electronic survey conducted in Texas to study the main factors affecting the frequency of purchase, measured in transactions per month, for ornamental plants. While we found several differences in demographic characteristics of respondents, the two major factors impacting the frequency of buying for ornamental plants were the purpose of the purchase (self use vs. gifts) and seasonality. Respondents with a college degree in the older age groups, and higher income levels had ...

Consumer Decisions. Student Manual.

Science.gov (United States)

Florida State Dept. of Education, Tallahassee. Div. of Vocational Education.

This student manual covers five areas relating to consumer decisions. Titles of the five sections are Consumer Law, Consumer Decision Making, Buying a Car, Convenience Foods, and Books for Preschool Children. Each section may contain some or all of these materials: list of objectives, informative sections, questions on the information and answers,…

Variables affecting the propensity to buy branded beef among groups of Australian beef buyers.

Science.gov (United States)

Morales, L Emilio; Griffith, Garry; Wright, Victor; Fleming, Euan; Umberger, Wendy; Hoang, Nam

2013-06-01

Australian beef consumers have different preferences given their characteristics and the effect on expected quality of cues related to health, production process and eating experience. Beef brands using Meat Standards Australia (MSA) grades can help to signal quality and reduce consumers' uncertainty when shopping. The objective of this study is to identify the characteristics of beef buyers and their perceptions about product attributes that affect the propensity to buy branded beef. Binary logistic models were applied identifying differences between all respondents and the potential target market, including buyers in medium to high income segments, and between buyers in the target market who would buy branded beef for taste and health reasons. Variables increasing the propensity to buy branded beef include previous experience, appreciation for branded cuts and concern about quality more than size. Finally, variations in preferences for marbling and cut were found between buyers who would buy branded beef for taste and health reasons. Copyright © 2013 Elsevier Ltd. All rights reserved.

Effects of the Republic of Serbia’s citizens’ patriotism and animosity towards the European union on consumer ethnocentrism

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Veljko Marinkovic

2017-05-01

Full Text Available Economic, political and militaristic tensions between countries are present throughout the world. The devastating effects of the global financial crisis are still generating the ever-increasing instability of the world economy. Patriotism and nationalism, as well as animosity towards the economic and military policies of certain foreign countries, seem to be on the rise across many countries and nations in recent years. It is precisely the current situation in the world that is favorable for encouraging citizens to purchase domestic products. The policy can be particularly useful for less-developed import-oriented economies. Thus, in the conditions of the economic crisis, the study of consumer ethnocentrism is gaining in importance. The paper examines the effects of the patriotism of the citizens of the Republic of Serbia and animosity towards the EU on consumer ethnocentrism. The results show that both these variables stand out as the statistically significant antecedents of consumer ethnocentrism; however, it should be noticed that patriotism shows a stronger influence on the consumer’s orientation towards buying domestic products. The research findings indicate that love of one’s country may direct consumer choices towards domestic brands, despite the positive image and high quality of foreign ones. In addition, due to citizens’ strong dislike towards the EU economic policy, some of them may decide to buy lower-quality domestic products; however, this does not necessarily negatively affect one’s perception of foreign products.

The buying behaviour of European retail buyers of fish products

DEFF Research Database (Denmark)

Bove, Karsten

Empirical studies of retailer buying behaviour show which attributes are important when retail buyers choose between new products and suppliers. Skytte & Blunch (1998) identified which attributes make a difference to retail buyers in Western Europe when buying fish products, and they identified...... the following five segments of retail buyer policy based on the results: 1) 'Relationship builders' are small chains that focus on long term relationships. 2) 'The traditional chains' are small or medium-sized and include many co-operative chains that demand high product quality. They also want suppliers...... that are able to deliver sufficient quantities. 3) Voluntary chains are dominating the 'large chains' segment. They have a high share of private label products and want long term relationships with suppliers and sufficient quantities. 4) 'Green shops' include many small wholesalers sponsored chains and co...

The Analysis Of Buying Motives In Purchase Decision Of Virtual Goods In Online Game

OpenAIRE

Ajara, Rizky

2017-01-01

This study is aimed to analyze consumers' buying motives to purchase virtual goods in online games. The sample technique used purposive sampling technique because respondents selected in accordance with characteristic that meet the criteria in the study. Structured interviews were used to analyze respondents' buying motives in purchase decision of virtual goods in online games. The data were collected by interviewing the respondent one-to-one discussion session. The buying motives has divided...

Clusters of Tourism Consumers in Romania

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Pelau Corina

2018-03-01

Full Text Available The analysis and determination of typologies of tourism consumers has been a major concern for scientists, specialists and companies as well. Knowing the demographic and motivational factors that determine consumers to buy tourism products can have a major impact on the marketing strategy by a more efficient targeting of customers. This article presents the results of a research that aims to determine the factors which influence the buying decision for tourism products and the clusters of consumers resulted from these factors. 90 persons have been surveyed pursuing the determination of the most important factors for buying a tourism product and the correlation between them. The factor analysis and the cluster analysis have been applied with the help of the SPSS program. The results of the factor analysis group the items into six factors. In a second phase, the consumers have been divided into three categories based on a hierarchical Ward cluster analysis. The three clusters have been defined and analyzed and recommendations for the future research have been given.

Impulsive consumer behavior

OpenAIRE

Kovač Žnideršić, Ružica; Grubor, Aleksandar; Marić, Dražen

2014-01-01

Research into consumer behaviour features as the foundation of all the planned and implemented marketing activities of a company. Consumer behaviour is determined by numerous factors, and is therefore characterised as highly complex and difficult to predict. A particular challenge for marketing science and practice is to research impulse consumer behaviour in shopping – a behaviour that occurs when consumers experience a sudden, powerful and persistent urge to buy something immediately. This ...

Life cycle assessment of post-consumer plastics production from waste electrical and electronic equipment (WEEE) treatment residues in a Central European plastics recycling plant.

Science.gov (United States)

Wäger, Patrick A; Hischier, Roland

2015-10-01

Plastics play an increasingly important role in reaching the recovery and recycling rates defined in the European WEEE Directive. In a recent study we have determined the life cycle environmental impacts of post-consumer plastics production from mixed, plastics-rich WEEE treatment residues in the Central European plant of a market-leading plastics recycler, both from the perspective of the customers delivering the residues and the customers buying the obtained post-consumer recycled plastics. The results of our life cycle assessments, which were extensively tested with sensitivity analyses, show that from both perspectives plastics recycling is clearly superior to the alternatives considered in this study (i.e. municipal solid waste incineration (MSWI) and virgin plastics production). For the three ReCiPe endpoint damage categories, incineration in an MSWI plant results in an impact exceeding that of the examined plastics recycling facility each by about a factor of 4, and the production of virgin plastics has an impact exceeding that of the post-consumer recycled (PCR) plastics production each by a factor of 6-10. On a midpoint indicator level the picture is more differentiated, showing that the environmental impacts of the recycling options are lower by 50% and more for almost all impact factors. While this provides the necessary evidence for the environmental benefits of plastics recycling compared to existing alternatives, it can, however, not be taken as conclusive evidence. To be conclusive, future research will have to address the fate of hazardous substances in the outputs of such recycling systems in more detail. Copyright © 2015 Elsevier B.V. All rights reserved.

Compulsive buying--a growing concern? An examination of gender, age, and endorsement of materialistic values as predictors.

Science.gov (United States)

Dittmar, Helga

2005-11-01

Compulsive buying is an understudied, but growing, dysfunctional consumer behaviour with harmful psychological and financial consequences. Clinical perspectives treat it as a psychiatric disorder, whereas recent proposals emphasize the increasing endorsement of materialistic values as a cause of uncontrolled buying (e.g. Dittmar, 2004b; Kasser & Kanner, 2004). The present research aims to improve understanding of compulsive buying through examining gender, age, and endorsement of materialistic values as key predictors in three UK questionnaire studies, which sampled individuals who had contacted a self-help organization and residentially matched 'controls' (N = 330), consumer panelists from a multinational corporation (N = 250), and 16- to 18-year-old adolescents (N = 195). The results confirmed previously documented gender differences, and showed that younger people are more prone to compulsive buying. The central findings were that materialistic value endorsement emerged as the strongest predictor of individuals' compulsive buying, and that it significantly mediated the observed age differences.

Allergens in law - European legislation assessed against the preferences of food allergic consumers

NARCIS (Netherlands)

Hendriks, M.J.; Frewer, L.J.; Meulen, van der B.M.J.

2011-01-01

This article reviews current European legislation concerning allergens and their labelling, in particular in relation to the need to optimise consumer protection and improve the quality of life of food allergic consumers. Adequate communication concerning the presence of (potentially) allergenic

Consumers Should Know.

Science.gov (United States)

Worthington, Robert M.

Consumer education can be defined as "a study of intelligent and effective methods of buying and using goods and services, competent money management, and the relationship of the consumer to the economy, the workplace, and the home." An important role of government is providing the individual with information so that the individual can…

A STUDY ON IMPULSIVE CONSUMER BEHAVIOUR AND ITS DETERMINANTS

OpenAIRE

Dr. V. Seetha; J. Suganya

2017-01-01

Impulse buying is an emerging phenomenon, which has been the focus of the retailers to attract the customers. Impulse behaviour is the outcome of emotional reactions that generate unpredicted urge to buy. Consumer behaviour is nowadays gaining much importance for retailers. Due to expansion of organized retail in India, retailers are trying to understand the behaviour of consumers that what product the consumer seeks for, why they need a particular product, when they need it and how they are...

The Green Consumer Is Still Somewhat Pale.

Science.gov (United States)

Labovitz, David

1993-01-01

Calls for consumer initiated education concerning environmentally ethical buying decisions. Presents a historical depiction of American Consumerism associated with food consumption, marketing strategies, fads, the environmental movement, and American buying habits. Discusses government definitions and ensuing ambiguity of product terminology. (MCO)

Consumer Behavior: Developing Skills for Assertiveness. Consumer Education Training Module.

Science.gov (United States)

Thayer, Lou

The goal of this inservice guide for teaching consumer education at the secondary and adult level is to help consumers become more assertive when buying goods and services. A major section in the guide defines assertiveness. The four basic components of assertive behavior are the ability to express emotions openly, the capacity to exercise one's…

Usage of Plant Food Supplements across Six European Countries: Findings from the PlantLIBRA Consumer Survey

Science.gov (United States)

Garcia-Alvarez, Alicia; Egan, Bernadette; de Klein, Simone; Dima, Lorena; Maggi, Franco M.; Isoniemi, Merja; Ribas-Barba, Lourdes; Raats, Monique M.; Meissner, Eva Melanie; Badea, Mihaela; Bruno, Flavia; Salmenhaara, Maija; Milà-Villarroel, Raimon; Knaze, Viktoria; Hodgkins, Charo; Marculescu, Angela; Uusitalo, Liisa; Restani, Patrizia; Serra-Majem, Lluís

2014-01-01

Background The popularity of botanical products is on the rise in Europe, with consumers using them to complement their diets or to maintain health, and products are taken in many different forms (e.g. teas, juices, herbal medicinal products, plant food supplements (PFS)). However there is a scarcity of data on the usage of such products at European level. Objective To provide an overview of the characteristics and usage patterns of PFS consumers in six European countries. Design Data on PFS usage were collected in a cross-sectional, retrospective survey of PFS consumers using a bespoke frequency of PFS usage questionnaire. Subjects/setting A total sample of 2359 adult PFS consumers from Finland, Germany, Italy, Romania, Spain and the United Kingdom. Data analyses Descriptive analyses were conducted, with all data stratified by gender, age, and country. Absolute frequencies, percentages and 95% confidence intervals are reported. Results Overall, an estimated 18.8% of screened survey respondents used at least one PFS. Characteristics of PFS consumers included being older, well-educated, never having smoked and self-reporting health status as “good or very good”. Across countries, 491 different botanicals were identified in the PFS products used, with Ginkgo biloba (Ginkgo), Oenothera biennis (Evening primrose) and Cynara scolymus (Artichoke) being most frequently reported; the most popular dose forms were capsules and pills/tablets. Most consumers used one product and half of all users took single-botanical products. Some results varied across countries. Conclusions The PlantLIBRA consumer survey is unique in reporting on usage patterns of PFS consumers in six European countries. The survey highlights the complexity of measuring the intake of such products, particularly at pan-European level. Incorporating measures of the intake of botanicals in national dietary surveys would provide much-needed data for comprehensive risk and benefit assessments at the European

Usage of plant food supplements across six European countries: findings from the PlantLIBRA consumer survey.

Directory of Open Access Journals (Sweden)

Alicia Garcia-Alvarez

Full Text Available The popularity of botanical products is on the rise in Europe, with consumers using them to complement their diets or to maintain health, and products are taken in many different forms (e.g. teas, juices, herbal medicinal products, plant food supplements (PFS. However there is a scarcity of data on the usage of such products at European level.To provide an overview of the characteristics and usage patterns of PFS consumers in six European countries.Data on PFS usage were collected in a cross-sectional, retrospective survey of PFS consumers using a bespoke frequency of PFS usage questionnaire.A total sample of 2359 adult PFS consumers from Finland, Germany, Italy, Romania, Spain and the United Kingdom.Descriptive analyses were conducted, with all data stratified by gender, age, and country. Absolute frequencies, percentages and 95% confidence intervals are reported.Overall, an estimated 18.8% of screened survey respondents used at least one PFS. Characteristics of PFS consumers included being older, well-educated, never having smoked and self-reporting health status as "good or very good". Across countries, 491 different botanicals were identified in the PFS products used, with Ginkgo biloba (Ginkgo, Oenothera biennis (Evening primrose and Cynara scolymus (Artichoke being most frequently reported; the most popular dose forms were capsules and pills/tablets. Most consumers used one product and half of all users took single-botanical products. Some results varied across countries.The PlantLIBRA consumer survey is unique in reporting on usage patterns of PFS consumers in six European countries. The survey highlights the complexity of measuring the intake of such products, particularly at pan-European level. Incorporating measures of the intake of botanicals in national dietary surveys would provide much-needed data for comprehensive risk and benefit assessments at the European level.

Characteristics of online compulsive buying in Parisian students.

Science.gov (United States)

Duroy, David; Gorse, Pauline; Lejoyeux, Michel

2014-12-01

Online compulsive buying is a little-studied behavioral disorder. To better understand its clinical aspects by focusing on (i) prevalence rate, (ii) correlation with other addictions, (iii) influence of means of access, (iv) motivations to shop to the internet and (v) financial and time-consuming consequences. Cross-sectional study. 200 students in two different centers of Paris Diderot University - Paris VII. Brief self-questionnaires, to screen online compulsive buying, internet addiction, alcohol and tobacco use disorders, to rate frequency of online purchase by private-sale websites, by advertising banners, by mobile phone or to avoid stores, to rate motivations like "more discreet", "lonelier", "larger variety of products", "more immediate positive feelings", and "cheaper" and to assess the largest amount of online purchasing and the average proportion of monthly earnings, and time spent, both day and night. Prevalence of online compulsive buying was 16.0%, while prevalence of internet addiction was 26.0%. We found no significant relationship with cyberdependence, alcohol or tobacco use disorders. Online compulsive buyers accessed more often shopping online by private-sale websites (56.2% vs 30.5%, pmobile phone (22.5% vs 7.9%, p=0.005) and preferred online shopping because of exhaustive offer (p<0.0001) and immediate positive feelings (p<0.0001). Online compulsive buyers spent significantly more money and more time in online shopping. Online compulsive buying seems to be a distinctive behavioral disorder with specific factors of loss of control and motivations, and overall financial and time-consuming impacts. More research is needed to better characterize it. Copyright © 2014 Elsevier Ltd. All rights reserved.

Consumer Behavior

OpenAIRE

Tatiana Bass

2011-01-01

This article reviews the role played by a producer of goods and services in consumer life. But because the manufacturer can achieve its purpose, to obtain profit and to attract more clients, he needs to know the consumer’s needs and preferences. Equally important for the producer is to find solutions for his products and services to be developed in conditions of maximum efficiency and become more aware of why they are buying, find out who, what, from where, when, how and how much to buy and h...

European beef consumers' interest in a beef eating-quality guarantee

DEFF Research Database (Denmark)

Verbeke, Wim; Van Wezemael, Lyn; de Barcellos, Marcia Dutra

2010-01-01

and Germany to assess their opinions about beef muscle profiling and their interest in a beef eating-quality guarantee. Findings indicate that both concepts are well accepted by European beef consumers, although not unconditional. Besides acknowledging the opportunity to purchase beef with guaranteed...... tenderness, consumers express some reserve related to the possible upgrading of lower value cuts, too much standardisation, and the fact that tenderness is to some extent subjective. They further require the system to be simple, sufficiently documented and independent-party controlled. The insights obtained...

Children's influence on family decision-making in food buying and consumption

DEFF Research Database (Denmark)

Mikkelsen, Miguel Romero; Nørgaard, Maria Kümpel

2006-01-01

This study investigates children's participation and influence in the family decision process during food buying and consumption. Danish 10 to 13-year-old children and their parents participated in the study. First, an ethnographic field study was carried out with 20 families. The field worker...... visited children at school and families at home during food buying, cooking and eating. Secondly, a survey was carried out with 451 families. The primary findings are that children participate and gain influence on several decision stages and areas during family food buying and that family everyday...... routines are an explaining factor of children's influence on family food decisions. When families buy and consume food, parents are not the only participants and decision-makers. Children and parents not always agree. Implications are that research should include parents as well as children; and that food...

Compulsive Buying among College Students: An Investigation of Its Antecedents, Consequences, and Implications for Public Policy.

Science.gov (United States)

Roberts, James A.

1998-01-01

This study investigated the incidence, antecedents, consequences, and policy implications of compulsive buying among college students (n=300). Details contributing factors and discusses the relationship between credit card use and compulsive buying. Discusses the implications for consumer policy and suggestions for further research. (JOW)

Which perceived characteristics make product innovations appealing to the consumer? A study on the acceptance of fruit innovations using cross-cultural consumer segmentation.

Science.gov (United States)

Onwezen, Marleen C; Bartels, Jos

2011-08-01

In general, fruit consumption in the EU does not meet governments' recommended levels, and innovations in the fruit industry are thought to be useful for increasing fruit consumption. Despite the enormous number of product innovations, the majority of new products in the market fail within the first two years, due to a lack of consumer acceptance. Consumer segmentation may be a useful research tool to increase the success rates of new fruit products. The current study aims to identify consumer segments based on individual importance rankings of fruit choice motives. We conducted a cross-national, online panel survey on fresh fruit innovations in four European countries: the Netherlands (n=251), Greece (n=246), Poland (n=250), and Spain (n=250). Our cluster analysis revealed three homogeneous consumer segments: Average Joe, the Naturally conscious consumer, and the Health-oriented consumer. These consumer segments differed with respect to their importance ratings for fruit choice motives. Furthermore, the willingness to buy specific fruit innovations (i.e., genetically modified, functional food and convenience innovation) and the perceived product characteristics that influence this willingness differed across the segments. Our study could lead to more tailored marketing strategies aimed at increasing consumer acceptance of fruit product innovations based on consumer segmentation. Copyright © 2011 Elsevier Ltd. All rights reserved.

The behavioral economics of consumer brand choice: patterns of reinforcement and utility maximization.

Science.gov (United States)

Foxall, Gordon R; Oliveira-Castro, Jorge M; Schrezenmaier, Teresa C

2004-06-30

Purchasers of fast-moving consumer goods generally exhibit multi-brand choice, selecting apparently randomly among a small subset or "repertoire" of tried and trusted brands. Their behavior shows both matching and maximization, though it is not clear just what the majority of buyers are maximizing. Each brand attracts, however, a small percentage of consumers who are 100%-loyal to it during the period of observation. Some of these are exclusively buyers of premium-priced brands who are presumably maximizing informational reinforcement because their demand for the brand is relatively price-insensitive or inelastic. Others buy exclusively the cheapest brands available and can be assumed to maximize utilitarian reinforcement since their behavior is particularly price-sensitive or elastic. Between them are the majority of consumers whose multi-brand buying takes the form of selecting a mixture of economy -- and premium-priced brands. Based on the analysis of buying patterns of 80 consumers for 9 product categories, the paper examines the continuum of consumers so defined and seeks to relate their buying behavior to the question of how and what consumers maximize.

Functional Magnetic Resonance Imaging in Consumer Research

DEFF Research Database (Denmark)

Reimann, Martin; Schilke, Oliver; Weber, Bernd

2011-01-01

of prior fMRI research related to consumer behavior and highlights the features that make fMRI an attractive method for consumer and marketing research. The authors discuss advantages and limitations and illustrate the proposed procedures with an applied study, which investigates loss aversion when buying......Although the field of psychology is undergoing an immense shift toward the use of functional magnetic resonance imaging (fMRI), the application of this methodology to consumer research is relatively new. To assist consumer researchers in understanding fMRI, this paper elaborates on the findings...... and selling a common product. Results reveal a significantly stronger activation in the amygdala while consumers estimate selling prices versus buying prices, suggesting that loss aversion is associated with the processing of negative emotion. © 2011 Wiley Periodicals, Inc....

Impact of personality influencers on psychological paradigms: An empirical-discourse of big five framework and impulsive buying behaviour

Directory of Open Access Journals (Sweden)

Dr. Shakeel Ahmad Sofi

2018-05-01

Full Text Available The main aim of this research was to examine the effect of intrinsic attributes on impulsive buying behaviour among young consumers. Both exploratory and descriptive designs were employed to study the problem in holistic manner. Based on certain parameters, a sample size of 638 was chosen randomly and the study was conducted through a valid and reliable instrument.After employing Exploratory and Confirmatory Factor Analysis on select consumers under the study, results showed that Personality significantly shapes impulsive buying predispositions. In the current study, some of the select personality attributes comprising of Expressive Propensity, Pleasure Seeking Propensity and Sociableness have been found to have positive effect on impulsiveness while as other factors viz. Emotional Stability, Conscientiousness and Conserving Propensity have negative effect on the impulsive buying tendencies. These findings are paramount both from the perspective of consumer welfare advocates and corporates and could largely support them in their respective endeavours. JEL classification: L67, L68, M00, M30, Keywords: Personality, Impetuous influence, Impulsive buying, Multi group analysis

European consumers' use of and trust in information sources about fish

DEFF Research Database (Denmark)

Pieniak, Zuzanna; Verbeke, Wim; Scholderer, Joachim

2007-01-01

This paper focuses on identifying segments of consumers based on their use of and trust in information sources about fish. Cross-sectional data were collected through the SEAFOODplus pan-European consumer survey (n = 4786) with samples representative for age and region in Belgium, the Netherlands......, knowledge and behaviour towards fish, and socio-demographic profile. Recommendations for the use of multiple sources targeted to a particular audience's interest and behavioural profile were formulated....

Behaviour of Millenial wine consumers in southern Serbia

OpenAIRE

Radovanović Vladimir; Petrović Jelena; Radovanović Blaga

2017-01-01

Consumer behaviour when purchasing wine is the result of a complementary operation of the large number of different factors, which may include economic, geographic, social, psychological, and other. Discovering consumer preferences for wine and their buying behavior would allow the application of an appropriate marketing strategy to increase the sales of wine. Special attention was given to one of the most promising new demographic segments that likes to buy – Millennial generation. The main ...

Perception of Business Education Lecturers in Colleges of Education on the Influence of Retail Store Location and Design on Impulse Buying Behaviour of Consumers in North-West Nigeria

Science.gov (United States)

Asuquo, Effiong Edet; Ukpong, Okon U.

2015-01-01

This study was carried out to determine the perception of Business Education Lecturers in Colleges of Education on the influence of retail store location and design on the impulse buying behaviour of consumers in north-west Nigeria. A survey research design was used for the study. The study was carried out in the North-west zone of Nigeria. The…

Cross-Cultural Comparison between German, French and Dutch Consumer Preferences for Meat Substitutes

Directory of Open Access Journals (Sweden)

Ramona Weinrich

2018-05-01

Full Text Available Sustainability is becoming an increasingly important consideration for consumers when purchasing food. As meat production has a significant impact on the environment, meat substitutes are becoming more and more popular in Europe. However, consumers who regularly buy meat substitutes are still the exception. Although there are some initial results indicating why this proportion is still low, most research has been concentrated in the Netherlands. This paper aims to compare reasons for consuming or not consuming meat substitutes in three European countries—Germany, the Netherlands and France. As very little is known about the underlying reasons, an explorative approach was chosen. Focus group discussions were carried out in all three countries, six altogether. The results show that all participants can enumerate meat substitutes. The main reason for not consuming meat substitutes is the taste of meat. Further, eating habits seem to be fixed and convenience might also be an impediment to reducing meat consumption in favour of meat substitutes, as is confusion regarding healthy eating.

Good Buy! Buying Home Furnishings.

Science.gov (United States)

Thypin, Marilyn; Glasner, Lynne

A short fictional work for limited English speakers relates a young couple's experience in learning about buying home furnishings. The newly married couple need a comfortable place to sit in their living room but cannot afford to buy a sofa in one payment, and they do not qualify for credit cards. They consider the prices and credit arrangement at…

Life cycle assessment of post-consumer plastics production from waste electrical and electronic equipment (WEEE) treatment residues in a Central European plastics recycling plant

International Nuclear Information System (INIS)

Wäger, Patrick A.; Hischier, Roland

2015-01-01

Plastics play an increasingly important role in reaching the recovery and recycling rates defined in the European WEEE Directive. In a recent study we have determined the life cycle environmental impacts of post-consumer plastics production from mixed, plastics-rich WEEE treatment residues in the Central European plant of a market-leading plastics recycler, both from the perspective of the customers delivering the residues and the customers buying the obtained post-consumer recycled plastics. The results of our life cycle assessments, which were extensively tested with sensitivity analyses, show that from both perspectives plastics recycling is clearly superior to the alternatives considered in this study (i.e. municipal solid waste incineration (MSWI) and virgin plastics production). For the three ReCiPe endpoint damage categories, incineration in an MSWI plant results in an impact exceeding that of the examined plastics recycling facility each by about a factor of 4, and the production of virgin plastics has an impact exceeding that of the post-consumer recycled (PCR) plastics production each by a factor of 6–10. On a midpoint indicator level the picture is more differentiated, showing that the environmental impacts of the recycling options are lower by 50% and more for almost all impact factors. While this provides the necessary evidence for the environmental benefits of plastics recycling compared to existing alternatives, it can, however, not be taken as conclusive evidence. To be conclusive, future research will have to address the fate of hazardous substances in the outputs of such recycling systems in more detail. - Highlights: • LCA of plastics production from plastics-rich WEEE treatment residues • Multiple stakeholder perspectives addressed via different research questions • Plastics production from WEEE treatment residues clearly superior to alternatives • Robust results as demonstrated by extensive sensitivity analyses

Life cycle assessment of post-consumer plastics production from waste electrical and electronic equipment (WEEE) treatment residues in a Central European plastics recycling plant

Energy Technology Data Exchange (ETDEWEB)

Wäger, Patrick A., E-mail: patrick.waeger@empa.ch; Hischier, Roland

2015-10-01

Plastics play an increasingly important role in reaching the recovery and recycling rates defined in the European WEEE Directive. In a recent study we have determined the life cycle environmental impacts of post-consumer plastics production from mixed, plastics-rich WEEE treatment residues in the Central European plant of a market-leading plastics recycler, both from the perspective of the customers delivering the residues and the customers buying the obtained post-consumer recycled plastics. The results of our life cycle assessments, which were extensively tested with sensitivity analyses, show that from both perspectives plastics recycling is clearly superior to the alternatives considered in this study (i.e. municipal solid waste incineration (MSWI) and virgin plastics production). For the three ReCiPe endpoint damage categories, incineration in an MSWI plant results in an impact exceeding that of the examined plastics recycling facility each by about a factor of 4, and the production of virgin plastics has an impact exceeding that of the post-consumer recycled (PCR) plastics production each by a factor of 6–10. On a midpoint indicator level the picture is more differentiated, showing that the environmental impacts of the recycling options are lower by 50% and more for almost all impact factors. While this provides the necessary evidence for the environmental benefits of plastics recycling compared to existing alternatives, it can, however, not be taken as conclusive evidence. To be conclusive, future research will have to address the fate of hazardous substances in the outputs of such recycling systems in more detail. - Highlights: • LCA of plastics production from plastics-rich WEEE treatment residues • Multiple stakeholder perspectives addressed via different research questions • Plastics production from WEEE treatment residues clearly superior to alternatives • Robust results as demonstrated by extensive sensitivity analyses.

Global market and consumers

Directory of Open Access Journals (Sweden)

Rakić Beba

2003-01-01

Full Text Available All consumers in the world share certain needs and desires. They show however, remarkable diversity in the way they satisfy these needs and desires. Understanding the consumer behavior is difficult enough in the confines of a single country. Can manager understand the consumer behavior in many different world markets? International marketer must learn how to satisfy customers with widely different buying behaviors.

Consumer response to irradiated spices in Egypt

International Nuclear Information System (INIS)

El-Khateeb, M.A.; El-Fouly, M.Z.; Farag, M.D.; Abdel Karim, H.A.; Saad El-Din, N.

2000-01-01

This study analyses the response of the consumer about irradiated spices. The spices under investigation were black pepper, cumin and coriander. The results of the sensory test the panelists ( 136 person) failed to indicate any difference between the irradiated and unirradiated black pepper, cumin and coriander. The percentages of correct answer were 26.92 29.23, 29.23 and 27.27. Five hundred post card were issued for black pepper to test the opinion of the consumer acceptance for the irradiated black pepper. The result of their opinion were 62.2% of the consumers who would buy irradiated black pepper, 14.6% would not buy it and 23.2% were undecided

SALE OF GOODS AND ASSOCIATED GUARANTEES IN THE ROMANIAN AND EUROPEAN LEGISLATION

Directory of Open Access Journals (Sweden)

Nicolae, GRADINARU

2014-11-01

Full Text Available In a market economy there are needed certain rules for products, services and commercial practices in order to satisfy consumer's requirements, while ensuring the free movement of goods and services as well as fair competition. The seller is obliged to deliver to the consumer only products which are in accordance with the contract of sale. In case of non-conformity, the consumer is entitled to have the goods brought into conformity free of charge by repair or replacement, or an appropriate price reduction or rescission of the contract for those goods. Consumer policy in the European Union enables European citizens to shop safely in all Member States. Because the internal market must guarantee the free movement of goods, persons, services and capital, there was a need for a common set of minimum rules of consumer protection valid regardless of where the purchase of goods is made in the Community. When a customer has purchased a product, the Community legislation requires that the product he receives corresponds to what he, the buyer, expressly or implicitly agreed to buy, that is to what is provided in the contract between seller and consumer. Obviously, the product must be used in a normal way.

Prevalence of compulsive buying among customers of a Parisian general store.

Science.gov (United States)

Lejoyeux, Michel; Mathieu, Karine; Embouazza, Houcine; Huet, Françoise; Lequen, Valérie

2007-01-01

Compulsive buying is defined by the presence of repetitive impulsive and excessive buying, leading to personal and family distress. The objective of this study is to assess the prevalence of compulsive buying among "normal consumers" and to describe the specificities in the buying style of compulsive buyers. We tried to answer several questions. (1) Does compulsive buying occur more often during sales or periods of sales campaigns? (2) Is compulsive buying more impulsive and unplanned than normal buying? (3) Are compulsive buyers more "affectively" involved in their purchases (preference for specific brands they have a narcissistic relationship with, tendency to consider purchases as exceptional special occasions)? (4)Do women who buy compulsively use shopping Web sites and the Internet in general more than controls? We interviewed 200 women successively entering Les Galeries Lafayette, a famous Parisian department store. We diagnosed compulsive buying with standardized criteria and a specific rating scale. All subjects answered an additional questionnaire assessing their buying behavior. We also rated their duration of connection to the Web, the number of e-mails sent and received, and the time spent speaking on a cellular phone. Prevalence of compulsive buying was 32.5%. The proportion of married women was lower among compulsive buyers (66%) than in controls (85%). Compulsive buyers do not seek sales more than controls. Their decision to buy is more often made during their stay in the shop (48% vs 24%, chi(2) = 117, P vs 23.1%, P = .006). They have a higher tendency to use items less than expected (23.4% vs 14.4% in the control group, P vs 2.5%, P = .04) and consider more often their purchases as personally gratifying (44% vs 23%, P online shopping sites are longer and more frequent. They spend significantly more time than controls speaking on their cellular phones.

Consumer involvement in dietary guideline development: opinions from European stakeholders.

Science.gov (United States)

Brown, Kerry A; Hermoso, Maria; Timotijevic, Lada; Barnett, Julie; Lillegaard, Inger Therese L; Řehůřková, Irena; Larrañaga, Ainhoa; Lončarević-Srmić, Azra; Andersen, Lene Frost; Ruprich, Jiří; Fernández-Celemín, Laura; Raats, Monique M

2013-05-01

The involvement of consumers in the development of dietary guidelines has been promoted by national and international bodies. Yet, few best practice guidelines have been established to assist with such involvement. Qualitative semi-structured interviews explored stakeholders' beliefs about consumer involvement in dietary guideline development. Interviews were conducted in six European countries: the Czech Republic, Germany, Norway, Serbia, Spain and the UK. Seventy-seven stakeholders were interviewed. Stakeholders were grouped as government, scientific advisory body, professional and academic, industry or non-government organisations. Response rate ranged from 45 % to 95 %. Thematic analysis was conducted with the assistance of NVivo qualitative software. Analysis identified two main themes: (i) type of consumer involvement and (ii) pros and cons of consumer involvement. Direct consumer involvement (e.g. consumer organisations) in the decision-making process was discussed as a facilitator to guideline communication towards the end of the process. Indirect consumer involvement (e.g. consumer research data) was considered at both the beginning and the end of the process. Cons to consumer involvement included the effect of vested interests on objectivity; consumer disinterest; and complications in terms of time, finance and technical understanding. Pros related to increased credibility and trust in the process. Stakeholders acknowledged benefits to consumer involvement during the development of dietary guidelines, but remained unclear on the advantage of direct contributions to the scientific content of guidelines. In the absence of established best practice, clarity on the type and reasons for consumer involvement would benefit all actors.

EXAMINING THE EFFECT OF ENDORSER CREDIBILITY ON THE CONSUMERS' BUYING INTENTIONS: AN EMPIRICAL STUDY IN TURKEY

Directory of Open Access Journals (Sweden)

Aysegul Ermec Sertoglu

2014-01-01

Full Text Available The purpose of this study is to test whether the source credibility affects buying intention and measure the perceived credibility differences between created spokesperson and celebrity endorser. The influence that endorser credibility dimensions (i.e. attractiveness, trustworthiness and expertise have on purchase intentions of 326 young consumers has been examined. The results showed that all of the three credibility dimensions for both celebrity endorser and created spokesperson have a positive relationship with purchase intention. Created spokesperson is perceived to be more trustworthy and competent whereas the celebrity endorser is found to be more attractive by the respondents. This study is unique in a way that it covers fairly new and rapidly growing Turkish market. One factor that makes this study unique in Turkey, in which the usage of celebrity endorsers holds significant part in the marketing of products, is the lack of studies that would measure the effectiveness of this method.

What Are the Main Drivers of Young Consumers Purchasing Traditional Food Products? European Field Research

Directory of Open Access Journals (Sweden)

George Vlontzos

2018-02-01

Full Text Available In this research, the attitude of European young adults (age 18 to 30 years regarding their consumption of local and traditional products was examined. The survey was conducted on a sample of 836 consumers from seven European countries (Greece, Bulgaria, Romania, Slovenia, Croatia, Denmark and France. Data collection was made by distributing a developed questionnaire through social media and university mail services. Principal Component Analysis (PCA was used to identify consumer perception comparing the overall sample with two subsets (consumers from Eastern and Western European countries. Six major factors were revealed: consumer behavior, uncertainty about health issues, cost, influence of media and friends and availability in store. Young adults had a positive attitude to local and traditional food products, but they expressed insecurity about health issues. Cost factor had less of an influence on interviewees from Eastern European countries than those from the overall sample (3rd and 5th factor accordingly. Influence of close environment was a different factor in Eastern countries compared to Western ones, for which it was common to see an influence from media. Females and older people (25–30 years old have fewer doubts about Traditional Food Products, while media have a high influence on consumers’ decisions. The aim of this survey was to identify the consumer profiles of young adults and create different promotion strategies of local and traditional products among the two groups of countries.

What Are the Main Drivers of Young Consumers Purchasing Traditional Food Products? European Field Research

Science.gov (United States)

Kyrgiakos, Leonidas

2018-01-01

In this research, the attitude of European young adults (age 18 to 30 years) regarding their consumption of local and traditional products was examined. The survey was conducted on a sample of 836 consumers from seven European countries (Greece, Bulgaria, Romania, Slovenia, Croatia, Denmark and France). Data collection was made by distributing a developed questionnaire through social media and university mail services. Principal Component Analysis (PCA) was used to identify consumer perception comparing the overall sample with two subsets (consumers from Eastern and Western European countries). Six major factors were revealed: consumer behavior, uncertainty about health issues, cost, influence of media and friends and availability in store. Young adults had a positive attitude to local and traditional food products, but they expressed insecurity about health issues. Cost factor had less of an influence on interviewees from Eastern European countries than those from the overall sample (3rd and 5th factor accordingly). Influence of close environment was a different factor in Eastern countries compared to Western ones, for which it was common to see an influence from media. Females and older people (25–30 years old) have fewer doubts about Traditional Food Products, while media have a high influence on consumers’ decisions. The aim of this survey was to identify the consumer profiles of young adults and create different promotion strategies of local and traditional products among the two groups of countries. PMID:29439536

Biopesticides--towards increased consumer safety in the European Union.

Science.gov (United States)

Czaja, Katarzyna; Góralczyk, Katarzyna; Struciński, Paweł; Hernik, Agnieszka; Korcz, Wojciech; Minorczyk, Maria; Łyczewska, Monika; Ludwicki, Jan K

2015-01-01

The introduction of new food safety regulations in the European Union has resulted in the withdrawal of many synthetic active substances used in plant protection products, in light of their potential or actual harmful effect on human and animal health, as well as on the environment. Alternatives to these compounds are being developed - naturally occurring pesticides, also referred to as biopesticides. The use of biopesticides in crop protection leads to decreased levels of pesticide residues in foods, and as a result to lower risk levels for the consumer. Biologically active agents defined as biopesticides are varied, and therefore application of the same environmental and consumer safety criteria to all of them is impossible. This presents serious complications in the approval of these pesticides as active plant protection products and in their registration. It needs to be stressed that, in the registration procedure of the European Union, biopesticides are subject to the same regulations as synthetic active substances. This situation has resulted in the need to introduce numerous new provisions in the legislation, as well as the preparation of new guidelines facilitating the registration of biopesticides. These activities aim to promote naturally originating pesticides. © 2014 Society of Chemical Industry.

Should Marketers Try to Change Consumers Unfavourable Attitude for their Product into Favourable?

OpenAIRE

Sunday O. E. Ewah; Patrick M. Igbaji; Christian I. Umeh

2014-01-01

This is an empirical study of the interplay between consumers' attitude toward marketers’ products and marketers; wish to elicit favourable buying behaviour from the consumer. According to the study the process of this transformation of consumer’s attitude is not quite easy. The marketers have to put their acts together by producing products to match consumers attitude or build a gradual change that will result to favourable buying decision from the consumer.

Comparison between Polish and Western European fish consumers in their attitudinal and behavioural patterns

DEFF Research Database (Denmark)

Pieniak, Zuzanna; Verbeke, Wim; Brunsø, Karen

2009-01-01

The objective of this paper is to investigate consumer attitudes and behavioural patterns related to fish consumption in Poland and four Western European countries (Belgium, Denmark, the Netherlands, and Spain). A quantitative cross-sectional consumer survey was carried out and a total sample...

Drivers of Preference and Perception of Freshness in Roasted Peanuts (Arachis spp.) for European Consumers

NARCIS (Netherlands)

Lykomitros, Dimitrios; Fogliano, Vincenzo; Capuano, Edoardo

2018-01-01

Roasted peanuts are a popular snack in Europe, but their drivers of liking and perceived freshness have not been previously studied with European consumers. Consumer research to date has been focused on U.S. consumers, and only on specific peanut cultivars. In this study, 26 unique samples were

Consumers’ versatile buying behavior irrespective to high and low involvement products

OpenAIRE

Hasan, Syed Akif; Subhani, Muhammad Imtiaz; Osman, Ms. Amber

2012-01-01

The consumers of today are impulse and cautious buyers at the same time. This study basically comprehends the concept of non-linearity towards the consumer purchase behavior for either high or low involvement of products. The research was interesting to note the consumption patterns of different product classes. The peculiarity of this study found the same non-linearity wavelengths between the high and low involvement products’ that was shaped by the consumers buying intention and actions. AD...

Influencing the online consumer's behavior

NARCIS (Netherlands)

Constantinides, Efthymios

2004-01-01

Addresses one of the fundamental issues of e-marketing: how to attract and win over the consumer in the highly competitive Internet marketplace. Analyses the factors affecting the online consumer's behavior and examines how e-marketers can influence the outcome of the virtual interaction and buying

Shopping list development and use of advertisements' pre-store food-buying practices within different socio-economic status areas in South Africa.

Science.gov (United States)

Duffett, Rodney Graeme; Foster, Crystal

2017-01-01

The purpose of this paper is to determine whether there is a difference in the development of shopping lists and use of advertisements as pre-store food-buying practices in terms of planned shopping by South African consumers who dwell in different socio-economic status (SES) areas. The paper also considers the influence of shopper and socio-demographic characteristics on pre-store food-buying practices in a developing country. A self-administered questionnaire was used to survey 1 200 consumers in retail stores in low, middle and high SES areas in South Africa. A generalised linear model was employed for the statistical analysis of pre-store food-buying practices within the SES area groups in a developing country. South African consumers that reside in high SES area displayed the largest of shopping list development, while consumers who dwell in low SES areas showed the highest incidence of advertisement usage. Several shopper and socio-demographic characteristics were also found to have an influence on pre-store food-buying practices in different SES areas in South Africa. A qualitative approach would offer a deeper understanding of consumers' pre-store food shopping predispositions as opposed to the quantitative approach, which was adopted for this study. A longitudinal design would also provide a more extensive representation of pre-store food shopping practices over a longer time frame than cross-sectional research. The survey was conducted on Saturdays, whereas consumers who shop during the week may have different shopping and socio-demographic characteristics. Astute food brands, marketers and grocery stores could use the findings of this study to assist with their marketing efforts that they direct at consumers in different SES areas in South Africa and other developing countries. The findings of this study may assist consumers in developing countries, especially those who reside in low SES areas, with food-buying strategies to reduce food costs, make wiser

Consumers' identity - the role of the "self" concept in the consumer behavior

OpenAIRE

Surugiu Felicia; Surugiu Gheorghe

2012-01-01

As Kotler (2008) suggested, the marketplace is the location where goods and services are exchanged, so traders set up the product and buyers browse the merchandise. Consumer attitudes can be influenced by many factors outside the product attributes. Social and cultural environment as well as demographic, psychographic, and geographic conditions can sometimes shape consumer behavior. Consumer attitude, if positive, is an advantage to a marketer. The reaction of buying or refusing a certain pro...

Consumer satisfaction with dry-cured ham in five European countries.

Science.gov (United States)

Resano, H; Pérez-Cueto, F J A; Sanjuán, A I; de Barcellos, M D; Grunert, K G; Verbeke, W

2011-04-01

The objective is to investigate consumer satisfaction with dry-cured ham in five European countries. A logistic regression model has been fitted using data collected through a cross-sectional web-based survey carried out in Belgium, Germany, Denmark, Poland and Greece during January 2008 (n=2437 of which 2156 were dry-cured ham consumers). Satisfaction was evaluated as overall satisfaction, as well as specific satisfaction with healthfulness, price, convenience and taste. The findings show that the main determinant of overall satisfaction is taste satisfaction, hence, producers are recommended to focus on matching sensory acceptability of dry-cured ham. No significant between-country differences were found, reflecting the wide availability of this product in all countries. Consumer characteristics influenced their level of satisfaction. Men, older (age > 52 years) and frequent consumers of dry-cured ham consumption were more likely to be satisfied with dry-cured ham. Consumers trust the butcher's advice and they preferred purchasing dry-cured ham at a butcher shop rather than in a supermarket. © 2010 The American Meat Science Association. Published by Elsevier Ltd. All rights reserved.

Consumer decision making regarding a "green" everyday product

DEFF Research Database (Denmark)

Thøgersen, John; Jørgensen, Anne-Katrine; Sandager, Sara

2012-01-01

to elevate consumer involvement in the choice of the product. However, there is a lack of research investigating whether adding such a “green” product attribute actually makes any difference to how consumers make choices. Does the way in which consumers make decisions about groceries change when both “green......, it is concluded that, rather than changing the way consumers make decisions when buying this type of product, the availability of a “green” alternative seems to make “green” consumers develop a new, simple choice heuristic that allows them to do their shopping as effortless and time-efficient as consumers buying......” and conventional alternatives are available? Does it make them deliberate more or do they just develop another, simple choice heuristic? Based on observation and follow-up interviews of consumers at the milk counter in two supermarkets which stock both organic (a “green” attribute) and conventional milk...

Exploring consumer satisfaction with dry-cured ham in five European countries

DEFF Research Database (Denmark)

Resano, Helena; Perez-Cueto, Federico J. A.; Sanjuán, Ana

2011-01-01

This papers' objective is to investigate consumer satisfaction with dry-cured ham in five European countries. A logistic regression model has been fitted using data collected through a crosssectional web-based survey carried out in Belgium, Germany, Denmark, Poland and Greece during January 2008 (n......=2437 of which 2156 were dry-cured ham consumers). Satisfaction was evaluated as overall satisfaction, as well as specific satisfaction with healthfulness, price, convenience and taste. The findings show that the main determinant of overall satisfaction is taste satisfaction, hence, producers...... are recommended to focus on matching sensory acceptability of dry-cured ham. No significant between-country differences were found, reflecting the wide availability of this product in all countries. Consumer characteristics influenced their level of satisfaction. Men, older (age >52 years) and frequent consumers...

Perception of using group buying sites to acquire tourist services cou-pons

Directory of Open Access Journals (Sweden)

Luiz Mendes Filho

2016-08-01

Full Text Available Technologies brought new forms of business as in the case of group buying sites, which are basically a way to sell on the Internet that allows consumers to buy goods and services at lower prices. This study analyzed the travelers’ perception of the use of group buying sites to acquire tourist services coupons. The research presents a quantitative-exploratory approach using the Technology Acceptance Model to investigate the use of group buying sites to acquire tourist services coupons during a trip. They were collected 60 valid questionnaires with students from a public university in northeastern of Brazil. It was used a data collection survey type, with a non-probabilistic convenience sample. Since this is a pilot study with a small sample, the results were verified by the structural equation modeling (SEM, using the technique Partial Least Squares (PLS. From the analysis, it was found that most people who responded to the questionnaires are using group buying sites to acquire tourist services coupons. However, according to the results, the group buying sites may not be easy tools to help in decision making in purchasing tourism services.

Consumers´ purchasing preferences towards organic food in Slovakia

Directory of Open Access Journals (Sweden)

Zdenka Kádeková

2017-01-01

Full Text Available Submitted paper deals with the consumers´ purchasing preferences towards organic food in Slovakia, pointing at the situation on the organic food market in Slovakia finding the consumers' preferences when buying organic food. The results of the questionnaire survey identified the preferences and opinions of respondents about organic food. Paper analyses the questionnaire survey by 227 respondents concerning the purchasing preferences towards organic food in Slovakia. In order to achieve given aim and to ensure deeper analysis of the results, there had been stated 3 assumptions and 5 hypothesis. As the results of the survey proved, 65% of respondents buy organic food, of which 39% of respondents buy organic food at least once a week. Up to 98% of respondents have already met the concept of organic food and know what it means. 37 % of respondents buy mostly organic fruit and vegetables, 18% of respondents buy the most the meat and meat products in organic quality and 13% of respondents prefer dairy products in organic quality. The most preferred place to buy organic food are specialized stores (36 %,to buy organic food directly from the producer is the most popular way for 29 % of respondents, hypermarket and supermarkets are favorite place to buy organic food for 19% of respondents, and 12% of respondents buy organic food mostly in farmers´ markets. Only 4% of respondents prefer another way to buy organic food. Quality of organic food and not using the pesticides is the most important criteria for buying organic food (36%. Price has also really strong influence on purchasing decision, when 34% of respondents are the most affected by the price when purchasing organic food. Package is considered as the least important criteria when buying organic food by 72% of respondents. On the basis of provided results of our survey and formulated hypothesis which were evaluated by Chi-square goodness of fit test, Chi square test of the square contingency and

Cars, Cycles, and Consumers.

Science.gov (United States)

Idleman, Hillis K. Ed.

The purpose of this consumer education module is to provide information and skills, and the ability to raise questions and find answers, while seeking the best automobile or motorcycle buy available for the money. The module may be used for a full or part semester course. The five sections (cars and the consumer, renting and leasing cars, cars and…

Consumer preferences for fresh tomato at the European scale: a common segmentation on taste and firmness.

Science.gov (United States)

Causse, Mathilde; Friguet, Chloé; Coiret, Clément; Lépicier, Mélanie; Navez, Brigitte; Lee, Monica; Holthuysen, Nancy; Sinesio, Fiorella; Moneta, Elisabetta; Grandillo, Silvana

2010-01-01

Although tomato flavor has not been a major goal for breeders, nowadays it becomes important as it is a subject of consumer complaint. A better knowledge of tomato consumer preferences, at the European level, should provide the basis for improvement of fruit quality and for market segmentation. In the framework of a large European project, 806 consumers from 3 countries, The Netherlands, France, and Italy, were presented with a set of 16 varieties representing the diversity of fresh tomato offer in order to evaluate their preferences. In parallel, sensory profiles were constructed by expert panels in each country. Preference maps were then constructed in each country revealing the structure of consumer preferences and allowing identification of the most important characteristics. Then a global analysis revealed that preferences were quite homogeneous across countries. This study identified the overall flavor and firmness as the most important traits for improving tomato fruit quality. It showed that consumer preferences from different European countries, with different cultures and food practices, are segmented following similar patterns when projected onto a common referential plan. Moreover, the results clearly showed that diversification of taste and texture is required to satisfy all consumers' expectations as some consumers preferred firm tomatoes, while others preferred melting ones and were more or less demanding in terms of sweetness and flavor intensity. Detailed comparisons also showed the importance of the fruit appearance in consumer preference. © 2010 Institute of Food Technologists®

Understanding Consumer Buying Behavior in Africa

DEFF Research Database (Denmark)

Kuada, John Ernest; Bujac, Andreea Ioana

2017-01-01

Recent economic growth trends in Africa have raised awareness among businesses about the attractiveness of its market potential. There is therefore an increasing academic interest in understanding the attitudes, preferences and behavior of African consumers. This chapter reviews some...

Differences and similarities between impulse buying and variety seeking: A personality-based perspective

DEFF Research Database (Denmark)

Olsen, Svein Ottar; Tudoran, Ana Alina; Honkanen, Pirjo

2016-01-01

Although personality is a key determinant of consumer purchasing decision making, the role of personality traits on impulse buying and variety seeking is not conclusive. This research uses a personality perspective to determine the unique associations between impulse buying tendency (IBT), variety......: Neuroticism and Openness to Experience. Specifically, the present study indicates that Neuroticism predicted IBT positively and VST negatively, while Openness was a strong predictor of VST and unrelated to IBT....

Consumer Attitude and Behavior towards Bio-products in Slovak Republic

Directory of Open Access Journals (Sweden)

Jana Chovancova

2014-07-01

Full Text Available Bio-product market is very challenging and developing rapidly. Consumers have raised great interest in healthy and tasty diet with high nutritional compounds, confidence in food safety, environmental and animal welfare concern and also sustainability. The aim of this paper is to analyze consumer attitude and behavior as well as the factors influencing purchasing behavior when deciding to buy bio-products or their substitutes. The essential part of the article presents the partial results of the research, which was directed to consumers buying bio-products in Slovakia.

76 FR 12817 - National Consumer Protection Week, 2011

Science.gov (United States)

2011-03-09

..., from buying a home or car to paying off a loan or using a credit card. Consumer education is vital to... Week has encouraged Americans to make better-informed decisions about saving, buying, borrowing, and... information, families can both strengthen the economy and protect themselves from fraudulent behavior. For...

A STUDY ON CHANGING CONSUMER BEHAVIOUR TOWARDS FAST MOVING CONSUMABLE GOODS IN INDIA

OpenAIRE

Deekshitha; M. A. Udaya Kumar; M. D. Pradeep

2017-01-01

Consumers are the king in the modern business world. They are one who buys goods for their consumption to meet their aspirations. Fulfilling consumer desire is the ultimate goal of marketing activities. Indian business are highly influenced by the rapid changes in the technology, improved economic systems, higher purchasing power of consumers, changing life style, online marketing and retail opportunities. Organised retail business has facilitated towards bringing drastic changes in the buyi...

Analysis Effect of Environment Attitude, Health Consciousness and Knowledge in Developing Product Perception and Intention to Buy (A Study on Organic Food Product

Directory of Open Access Journals (Sweden)

Widyasari

2010-12-01

Full Text Available This research intends to study the factors that can affect the product perception and consumer intention in buying organic product.The study is necessary in that it explores at least some of the factors that can affect the product perception and consumer intention in buying organic product. The research results indicated that there was a positive influence of health consciousness towards environment attitude, consumer’s organic product knowledge towards organic product perception, environment attitude and consumer’s organic knowledge towards intention to buy organic product. But, there was a negative influence between environment attitude, health consciousness towards consumer’s organic product perception, and consumer’s organic product towards intention to buy organic product.

Do pharmacists buy Bayer? : Informed shoppers and the brand premium

NARCIS (Netherlands)

Bronnenberg, B.J.J.A.M.; Dube, J.-P.; Gentzkow, M.; Shapiro, J.

2015-01-01

We estimate the effect of information and expertise on consumers’ willingness to pay for national brands in physically homogeneous product categories. In a detailed case study of headache remedies we find that more informed or expert consumers are less likely to pay extra to buy national brands,

Developing a Retail Buying Model Based on the Use of Assortment Decision Factors

OpenAIRE

Bahng, Youngjin

2011-01-01

As end-consumers are surrounded by a tremendous number of multi-channel retailers and their products, clothing retailers are exposed to numerous clothing samples with a variety of styles in various price ranges, offered by onshore and offshore manufacturers. Although manufacturers or vendors offer well-salable products, a retail business may not be successful in maximizing profits without a strategic retail buying planning process. The purpose of this study is to develop a retail buying mo...

Brand personality, product meaning and impulsiveness when buying: a study in a shopping center environment [doi: 10.21529/RECADM.2017007

Directory of Open Access Journals (Sweden)

Marconi Freitas da Costa

2017-10-01

Full Text Available This study aims to analyze the influence of product meaning, brand personality and impulsiveness when buying in the mall environment. The research seeks to explain impulse buying taking into account the importance of the individual impulsivity as a significant factor influence on impulse buying and bring a contribution to the inclusion of two theories that hitherto have not been explored jointly in studies of impulse buying: product meaning and brand personality. A descriptive and correlational research was done with quantitative approach. The sample is composed of 317 respondents. The results allowed us to confirm that individuals who are more impulsive tend to make impulse purchases more frequently, that is, they have difficulty controlling their buying impulses. In addition, and as a contribution to this research, products purchased impulsively are those compatible with the image of consumers that reflect who they are. The participants noted that they were attributed personalities to products purchased impulsively. The more the brand personality can identify with the consumer and his lifestyle, more products would be likely to be purchased impulsively.   Keywords Impulse buying; Impulsiveness; Brand personality; Product meaning; Shopping Center.

The Effects of Consumer Knowledge and Values on Attitudes and Purchase Intentions : A Quantitative Study of Organic Personal Care Products Among German Female Consumers

OpenAIRE

Saleem, Bilal; Recker, Alena

2014-01-01

The purpose of this study was to examine the effect of different types of consumer knowledge and values on their attitude towards buying organic personal care products and their purchase intentions of organic personal care products. The aim was to make a theoretical contribution to the research area of consumer behaviour in the context of organic products. As no research had been conducted on how different types of consumers’ knowledge affect their attitudes towards buying organic products an...

Can the "Euro-leaf" logo affect consumers' willingness-to-buy and willingness-to-pay for organic food and attract consumers' preferences? An empirical study in Greece

NARCIS (Netherlands)

Anastasiou, Charalampia N.; Keramitsoglou, Kiriaki M.; Kalogeras, N.; Tsagkaraki, Maria I.; Kalatzi, Ioanna; Tsagarakis, Konstantinos P.

2017-01-01

The "Euro-leaf" organic certification logo was adopted and made compulsory by the European Union (EU) a few years ago; the level of consumers' recognition of this logo has been explored. This paper provides important insights into the effectiveness of the logo in the Greek market. The "Euro-leaf"

Rethinking European Competition Law : From a consumer welfare to a capability approach

NARCIS (Netherlands)

Claassen, Rutger; Gerbrandy, Anna

2016-01-01

European competition law is predominantly focused on maximizing consumer welfare. This overarching purpose (which is supported by economic theory) leaves little place for safeguarding non-economic values, such as sustainability. This makes it difficult to allow cooperation between companies to

Rethinking European Competition Law: from a consumer welfare to a capability approach

NARCIS (Netherlands)

Claassen, Rutger; Gerbrandy, Anna

European competition law is predominantly focused on maximizing consumer welfare. This overarching purpose (which is supported by economic theory) leaves little place for safeguarding non-economic values, such as sustainability. This makes it difficult to allow cooperation between companies which

How material, visual and verbal cues on packaging influence consumer expectations and willingness to buy: The case of crisps (potato chips) in Spain.

Science.gov (United States)

Rebollar, Rubén; Gil, Ignacio; Lidón, Iván; Martín, Javier; Fernández, María J; Rivera, Sandra

2017-09-01

This paper analyses the influence that certain aspects of packaging design have on the consumer expectations of a series of sensory and non-sensory attributes and on willingness to buy for a bag of crisps in Spain. A two-part experiment was conducted in which 174 people evaluated the attributes for different stimuli using an online survey. In the first part, four stimuli were created in which two factors were varied: the packaging material and the image displayed. Interaction was identified between both factors for the attributes Crunchy, High quality and Artisan. For the attributes Salty, Crunchy and Willingness to buy, the image was the only significant factor, with the image displaying crisps ready for consumption being the only one that obtained higher scores. For the attribute Intense flavour, no statistically significant differences were identified among the stimuli. In general terms, the image displayed on the bag had a greater influence than the material from which the bag was made. In the second part, an analysis was made of the most effective way (visual cues versus verbal cues) to transmit the information that the crisps were fried in olive oil. To this end, two stimuli were designed: one displaying an image of an oil cruet and another with an allusive text. For all the attributes (Intense flavour, Crunchy, Artisan, High quality, Healthy and Willingness to buy), higher scores were obtained with the image than with the text. These results have important implications for crisps producers, marketers and packaging designers. Copyright © 2017 Elsevier Ltd. All rights reserved.

THE IMPORTANCE OF CORPORATE SOCIAL RESPONSIBILITY ON CONSUMER BEHAVIOUR IN MALAYSIA

Directory of Open Access Journals (Sweden)

Rahizah Abd Rahim

2011-01-01

Full Text Available Malaysian consumers should be more aware that, in pursuing their business objectives, corporations now bear more responsibility towards society and the environment. The awareness level has increased through better education and the increased influence of the media. Corporations also now believe that, to a certain extent, the degree of their involvement in corporate social responsibility (CSR does have certain effect on consumers' buying behaviour. This paper aims to examine the influence of CSR on the buying behaviour of Malaysian consumers and whether they consider a corporation's CSR initiatives before making any purchase decisions of the products and services. The definition of CSR was adopted from Carroll's definition, which included economic, legal, ethical and philanthropic responsibilities. A total of 220 structured questions were distributed, with 193 returned for analysis. The results showed significant positive relationships between all of the variables used in measuring CSR and consumers' buying behaviour. Malaysian consumers' priority, however, seemed to be different from Carroll's pyramid, where, although economic responsibility remained the utmost priority, philanthropy stood second, followed by ethical and legal responsibility.

The Influence of Consumer Goals and Marketing Activities on Product Bundling

Science.gov (United States)

Haijun, Wang

Upon entering a store, consumers are faced with the questions of whether to buy, what to buy, and how much to buy. Consumers include products from different categories in their decision process. Product categories can be related in different ways. Product bundling is a process that involves the choice of at least two non-substitutable items. In this research, the consumers' explicit product bundling activity at the point of sale is focused. We focuses on the retailers' perspective and therefore leaves out consumers' brand choice decisions, concentrating on purchase incidence and quantity. At the base of the current model of the exist researches, we integrate behavioural choice analysis and predictive choice modelling through the underlying behavioural models, called random utility maximization (RUM) models. The methodological contribution of this research lies therein to combine a nested logit choice model with a latent variable factor model. We point out several limitations for both theory and practice at the end.

Adapting the buying funnel model of consumer behavior to the design of an online health research recruitment tool.

Science.gov (United States)

Doshi, Aalap; Connally, Lisa; Spiroff, Meghan; Johnson, Anita; Mashour, George A

2017-08-01

UMHealthResearch is the University of Michigan's digital health research recruitment platform. It allows health researchers to connect efficiently with potentially eligible volunteers. In 2013, the UMHealthResearch team strategically adapted a consumer behavior model, the buying funnel, to create the Digital Health Research Participation Funnel. The Digital Health Research Participation Funnel was then used to design a more active way for potential participants to volunteer for research studies through UMHealthResearch. In the 5 years before the redesign (2007-2012), an average of 1844 new accounts were created every year, whereas in the completed years after the redesign (2013-2016) the annual average improved to 3906, an increase of 111%. Although a randomized design was not possible in this instance, these preintervention and postintervention data suggest that the focus on user experience is an effective strategy for improving web-based research recruitment platforms.

Difficulty buying food, BMI, and eating habits in young children.

Science.gov (United States)

Fuller, Anne; Maguire, Jonathon L; Carsley, Sarah; Chen, Yang; Lebovic, Gerald; Omand, Jessica; Parkin, Patricia; Birken, Catherine S

2018-01-22

To determine whether parent report of difficulty buying food was associated with child body mass index (BMI) z-score or with eating habits in young children. This was a cross-sectional study in primary care offices in Toronto, Ontario. Subjects were children aged 1-5 years and their caregivers, recruited through the TARGet Kids! Research Network from July 2008 to August 2011. Regression models were developed to test the association between parent report of difficulty buying food because of cost and the following outcomes: child BMI z-score, parent's report of child's intake of fruit and vegetables, fruit juice and sweetened beverages, and fast food. Confounders included child's age, sex, birth weight, maternal BMI, education, ethnicity, immigration status, and neighbourhood income. The study sample consisted of 3333 children. Data on difficulty buying food were available for 3099 children, and 431 of these (13.9%) were from households reporting difficulty buying food. There was no association with child BMI z-score (p = 0.86). Children from households reporting difficulty buying food (compared with never having difficulty buying food) had increased odds of consuming three or fewer servings of fruits and vegetables per day (odds ratio [OR]: 1.31, 95% confidence interval [CI]: 1.03-1.69), more than one serving of fruit juice/sweetened beverage per day (OR: 1.60, 95% CI: 1.28-2.00), and, among children 1-2 years old, one or more servings of fast food per week (OR: 2.91, 95% CI: 1.67-5.08). Parental report of difficulty buying food is associated with less optimal eating habits in children but not with BMI z-score.

Consumer returns policies with endogenous deadline and supply chain coordination

DEFF Research Database (Denmark)

Xu, Lei; Li, Yongjian; Govindan, Kannan

2015-01-01

on consumers' behavior and the pricing and inventory policies of the retailer are systematically investigated. Moreover, based on the analysis of consumer return behavior on a traditional buy-back contract, we present a new differentiated buy-back contract, contingent on return deadline, to coordinate a supply......This paper considers returns policies under which consumers' valuation depends on the refund amount they receive and the length of time theymustwait after the item is returned. Consumers face an uncertain valuation before purchase, and the realization of that purchase's value occurs only after...... chain consisting of an upstream manufacturer and a downstream retailer. Finally, extensions on some specific behavioral factors such as moral hazard, inertia return, and external effect are investigated....

A Qualitative Analysis of Sensory Experiences and Expectations in the European Organic Market: Findings from Italian and German Consumers

OpenAIRE

Asioli, Daniele; Canavari, Maurizio; Pignatti, Erika; Obermowe, Tim; Sidali, Katia Laura; Vogt, Christine; Spiller, Achim

2012-01-01

The organic food market grew steadily during the past decade (Hamm and Gronefeld 2004, Spiller 2006). This increase is accompanied by challenges in market structures, distribution channels as well as differentiation of expectations and buying motives of organic food consumers. On this regard, the “hedonistic” motives for purchasing of organic food, that also include sensory features like taste or appearance, gained importance in comparison to other motivations. Therefore, some scientists poin...

Consumers' acceptance of innovations in traditional cheese. A comparative study in France and Norway.

Science.gov (United States)

Almli, Valérie Lengard; Naes, Tormod; Enderli, Géraldine; Sulmont-Rossé, Claire; Issanchou, Sylvie; Hersleth, Margrethe

2011-08-01

This study explores consumers' acceptance of innovations in traditional cheese in France (n=120) and Norway (n=119). The respondents were presented with 16 photographs of a traditional cheese from their respective countries, varying according to six factors: pasteurisation, organic production, omega-3, packaging, price and appropriateness. For each of the scenarios the consumers indicated their willingness to buy the cheese on a nine-point scale. Results show that consumers' willingness to buy traditional cheese is highly driven by price, appropriateness and pasteurisation in both countries. However, on average consumers in the French sample prefer buying raw milk cheese, while consumers in the Norwegian sample prefer buying pasteurised cheese. These general trends are led by a pro-raw milk segment in France and a pro-pasteurised milk segment in Norway. Several interaction effects involving appropriateness are detected, indicating the importance of the consumption context on the acceptance of innovations in traditional cheese. On a general level, the results indicate that well-accepted innovations in traditional cheese are those that reinforce the traditional and authentic character of the product. Copyright © 2011 Elsevier Ltd. All rights reserved.

Four questions on European consumers' attitudes to the use of genetic modification in food production

DEFF Research Database (Denmark)

Grunert, Klaus G.; Bredahl, Lone; Scholderer, Joachim

2003-01-01

Four questions on European consumers' attitudes to the use of genetic modification (GM) in food production are posed and answered: (1) how negative are consumer attitudes to GM applications in food production? (2) How do these attitudes affect perception of and preference for products involving GM...

RELATIONSHIP BETWEEN OF BRAND-FUNCTİON PERCEPTİONS AND POST-BUYİNG BEHAVIOUR OF CONSUMERS

Directory of Open Access Journals (Sweden)

MEHMET MARANGOZ

2013-06-01

Full Text Available Today, ‘brand’ concept is gaining importance as a significant factor in buying behaviour of consumers. Firms should find ways to provide long-term brand retention on consumers and create brand loyalty by strengthening brand image. Therefore, identification of how brand concept is perceived and what functions it bears for consumers are vital for determining the real status of brand. Functions such as perceived quality and assurance, personal identity, social status increase the importance on the side of consumers. With this study, effects of brand-function perceptions of students on their post-buying behavior have been investigated. According to the obtained results, quality and assurance functions of the customers’ brand function perceptions affect re-buying and changing behaviours.

Purchase motivators in Brazilian airports: A typology of airports consumers.

Directory of Open Access Journals (Sweden)

Jorge Brantes Ferreira

2012-04-01

Full Text Available In order to enhance their revenue streams, airports have increasingly assumed the role of commercial hubs. However, they differ from traditional retailers because of the atmospheric and psychological issues inherent to the act of traveling. Given the scarcity of studies aimed at understanding the motivators of airport purchases in Brazil, this study seeks to investigate the shopping behavior of Brazilian passengers, researching buying motivations at airports. To this end, 157 Brazilian passengers at Santos Dumont airport (Rio de Janeiro were invited to participate in a survey. The survey instrument was developed based on the variables and constructs suggested by Geuens, Vantomme e Brengman (2004.The results revealed four dimensions of buying motivation: two of them linked to the characteristics of an airport – “Atmospheric” and “Airport Related” - and two others linked to traditional buying behavior – “Social” and “Functional”. Based on the revealed motivational dimensions, the Brazilian passengers were classified in four different groups: Interactive Consumer, Self-centered Consumer, Traditional Consumer and Apathetic/Indifferent Consumer.

Consumer perceptions of beef healthiness: results from a qualitative study in four European countries.

Science.gov (United States)

Van Wezemael, Lynn; Verbeke, Wim; de Barcellos, Marcia D; Scholderer, Joachim; Perez-Cueto, Federico

2010-06-15

Consumer perception of the healthiness of beef is an important determinant of beef consumption. However, little is known about how consumers perceive the healthiness of beef. The aim of this study is to shed light on the associations between beef and health. Eight focus group discussions were conducted in four European countries (France, UK, Germany, Spain), each consisting of seven to nine participants. A content analysis was performed on the transcripts of these discussions. Although beef was generally perceived as healthful, focus group participants expected positive as well as negative effects of beef consumption on their health. Labelled, branded, fresh and lean beef were perceived as signalling healthful beef, in contrast with further processed and packaged beef. Consumers felt that their individual choices could make a difference with respect to the healthiness of beef consumed. Focus group participants were not in favour of improving beef healthiness during processing, but rather focussed on appropriate consumption behaviour and preparation methods. The individual responsibility for health implies that consumers should be able to make correct judgements about how healthful their food is. However, the results of this study indicate that an accurate assessment of beef healthiness is not always straightforward. The presented results on consumer perceptions of beef healthiness provide insights into consumer decision making processes, which are important for the innovation and product differentiation in the European beef sector, as well as for public health policy decisions related to meat consumption in general and beef consumption in particular.

Living brands: consumer reactions towards online-experienced-based marketing communication

NARCIS (Netherlands)

Fransen, M.L.; van Rompay, T.J.L.

2011-01-01

Previous research has demonstrated the importance of attending to experiential aspects of consumption. These days, ‘consumers don’t buy a product; they buy value in the form of entertainment, experience, and identity’ (Esslinger, in Sweet 1999; see also Holbrook, 2000; Holbrook and Hirschman, 1981;

Retail and wholesale buying behaviour for two different food products in six Eastern European countries

DEFF Research Database (Denmark)

Esbjerg, Lars; Skytte, Hans

implications and areas for future research. We propose that in the long term, the best strategy for Danish food exporters is to approach a number of key retailers and establish close relationships with these retailers in order to fulfil their specific requirements. Theoretically, we conclude that retail...... in an attempt to take advantage of the opportunities created by the liberalisation. 2. The aim of this study is to increase our knowledge of retail and wholesale buying behaviour in Eastern Europe by examining the buying behaviour for fish and cheese products in the Czech Republic, Hungary, Poland, Estonia....... 5. The most important criteria used by retail buyers in Eastern Europe to evaluate products and suppliers of fish and cheese are price and financial conditions, the suppliers' range of products, the way the supplier does business as well as quality. 6. The differences in the organisation of buying...

LOW INCOME CONSUMERS AND ONLINE SHOPPING: APPREHENSIONS IN CONSUMING THROUGH THE INTERNET

Directory of Open Access Journals (Sweden)

Juan Pablo da Silva Dias

2015-08-01

Full Text Available The growth in access of low income consumers to the internet has taken them to use the net in search of entertainment, education and relationships. However, consuming online is still an activity surrounded by distrust. The present study aims to discuss the reasons why low income consumers have apprehension in consuming through the internet. For this, in depth interviews were conducted with 23 low income consumers. The collected data shows that the internet is still seen by the interviewees as being, mainly, for leisure and entertainment. Online shopping still is a task they fear, because of different motives. Initially, one can point the preference to consume in physical stores, since the consumers can touch the desired product, enjoy the trip to the store as a moment of pleasure and the possibility of interacting with salesmen, who help them in their choice. The apprehensions in buying online are also influenced by the perception that sites are not safe, because they offer threats, such as viruses or theft of personal information. Furthermore, interviewees believe that online stores are not compromised with their customers, since they permit problems to occur in the delivery of merchandise, are not clear about the shopping process, and create difficulties in payment method. Another reason for them not to buy online is the perception that if a negative consuming episode of online shopping happened to someone they know, it is also bound to happen with them. Despite this reasoning, these consumers point the importance of help from a third party in their reference group as main incentive for them to face the obstacles to consuming through the internet. In conclusion, it is possible to consider that low income consumers have apprehensions that are similar to their higher income peers, but, also, show different feelings, which are seldom discussed in the literature about online shopping.

Work experience effect on idolatry and the impulsive buying tendencies of adolescents.

Science.gov (United States)

Niu, Han-Jen; Wang, Yau-De

2009-01-01

The interrelationships of three issues relevant to adolescents are the focus of this study, namely, work experience, idolatry, and impulsive buying. Many young people work at some time during their years at high school, which is part of the process of socialization in terms of both thinking and behavior. Idolatry is a common phenomenon among adolescents, and is the way adolescents develop their own values and ideals. Marketers have long recognized the significance of impulse buying, but most studies focus on adult consumers. The purpose of this study was to examine the part-time job effect on idolatry and impulsive buying tendencies of 13- to 20-year-old Taiwanese adolescents. A survey of 337 high school and college students was conducted and results indicate that it has a moderating effect.

Estimated prevalence of compulsive buying behavior in the United States.

Science.gov (United States)

Koran, Lorrin M; Faber, Ronald J; Aboujaoude, Elias; Large, Michael D; Serpe, Richard T

2006-10-01

Compulsive buying (uncontrolled urges to buy, with resulting significant adverse consequences) has been estimated to affect from 1.8% to 16% of the adult U.S. population. To the authors' knowledge, no study has used a large general population sample to estimate its prevalence. The authors conducted a random sample, national household telephone survey in the spring and summer of 2004 and interviewed 2,513 adults. The interviews addressed buying attitudes and behaviors, their consequences, and the respondents' financial and demographic data. The authors used a clinically validated screening instrument, the Compulsive Buying Scale, to classify respondents as either compulsive buyers or not. The rate of response was 56.3%, which compares favorably with rates in federal national health surveys. The cooperation rate was 97.6%. Respondents included a higher percentage of women and people ages 55 and older than the U.S. adult population. The estimated point prevalence of compulsive buying among respondents was 5.8% (by gender: 6.0% for women, 5.5% for men). The gender-adjusted prevalence rate was 5.8%. Compared with other respondents, compulsive buyers were younger, and a greater proportion reported incomes under 50,000 US dollars. They exhibited more maladaptive responses on most consumer behavior measures and were more than four times less likely to pay off credit card balances in full. A study using clinically valid interviews is needed to evaluate these results. The emotional and functional toll of compulsive buying and the frequency of comorbid psychiatric disorders suggests that studies of treatments and social interventions are warranted.

Activism: A Strong Predictor of Proactive Environmentally Friendly Buying Behavior in Turkey

OpenAIRE

Ahu Ergen; Filiz Bozkurt; Caner Giray

2016-01-01

The market for environmentally friendly products in Turkey is growing, and marketing experts are trying to understand the behavior of the consumers in this market with the help of variables such as demographic factors, information, attitudes, values and life styles. This study analyzes the effects of environmental activism, environmental knowledge and the perceived seriousness of environmental problems on green buying behavior. The study involved 516 Turkish consumers, over eighteen years of ...

In-store promotional mix and the effects on female consumer buying decisions in relation to cosmetic products

OpenAIRE

Yang, Dong-Jenn; Lee, C. W.

2016-01-01

This study was conducted to ascertain the relationship between the females' in-store purchasing decision process and the promotional mix. Two cosmetic salesmen groups were interviewed by using focus group interview technique to understand females' buying decision process with in-store promotional mix. The results indicated that females with buying intention will improve the effectiveness of in-store promotional strategies. The purchase behavior stimulated by in-store promotions was related to...

Consumer preferences for pig welfare - can the market accommodate more than one level of welfare pork?

DEFF Research Database (Denmark)

Denver, Sigrid; Sandøe, Peter; Christensen, Tove

2017-01-01

and high level animal welfare pork will have to be quite narrow. In addition, full willingness-to-pay of consumers who want to buy high level welfare pork cannot be relied upon to incentivise new consumers to buy medium welfare pork. Further, raising brand awareness in the shopping situation and improving...... consumer's understanding of brand attributes for high level welfare brands were found to be vital....

Food irradiation and consumer values

International Nuclear Information System (INIS)

Bruhn, C.M.; Schutz, H.G.; Sommer, R.

1988-01-01

A mail survey technique was used to determine if value hierarchy, locus of control, innovativeness, and demographic parameters could distinguish between subjects expressing different levels of concern and willingness to buy irradiated food. Concern toward irradiated food was lower than concern for other food safety issues, probably because many expressed uncertainty regarding irradiation. Those ranking the value “an ecologically balanced world” expressed the greatest irradiation concern. Factors which could predict high irradiation concern were being highly concerned about the use of chemical sprays on food, completing more formal education and being female; those believing that life was controlled by luck were less concerned. Irradiation concern was a principal factor determining willingness to buy irradiated foods. Innovative consumers were more likely to try irradiated foods than noninnovative. Implications for consumer education are presented

Comparative Analysis of the Consumer Protection, Considering the Globalisation and Technological Changes, within Member States of the European Union

Directory of Open Access Journals (Sweden)

Iulian Viorel Braşoveanu

2014-05-01

Full Text Available Recent globalization and technological changes have produced significant changes in consumption patterns, shopping online becoming increasingly more important. Under these conditions, in this article we analyze the most important issues relating to the level and quality of consumer protection in the European Union countries for the period 2008-2012 . In this article we aimed to analyze the most important issues related to the level and quality of consumer protection in European Union 27 countries in the period 2008-2012. For this scope, we have chosen the most important five consumer indicators, which are the components of the Consumer Conditions Index, which provide information on both the level and the quality of consumer protection: the protection perceived by consumers (feeling protected as a consumer, illicit commercial practices, the product safety, the consumer complaints, and the redress measures. Initial data were collected from the European Commission for each Member State of the European Union 27, for the last five years, from 2008 to 2012. We have used statistical and econometric methods. For the year 2012, using the selected indicators, we have presented the descriptive statistics in order to observe their caracteristics, we have analysed the correlation matrix and we have determined the structure of four clusters, which reveals common features of countries in each cluster. In order to capture the impact of the variables illegal commercial practices and redress measures on the dependent variable protection perceived by the consumers, we have realized panel regressions with cross-section fixed effects, using data for the period 2008-2012. Also for this period, comparative statistical analyzes were performed (average, minimum, maximum, trend between Member States. The results reflect the correlations between the analyzed indicators during the period 2008-2012, and a comprehensive scan of how these indicators developed in territorial

Food buying habits of people who buy wine or beer: cross sectional study

DEFF Research Database (Denmark)

Johansen, Ditte; Friis, Karina; Skovenborg, Erik

2006-01-01

OBJECTIVE: To investigate whether people who buy wine buy healthier food items than those who buy beer. DESIGN: Cross sectional study. SETTING: Supermarkets in Denmark. Data Information on number, type of item, and total charge from 3.5 million transactions over a period of six months. RESULTS...... made more purchases of healthy food items than people who buy beer....

Luxury brands : a study of consumers' motivation to purchase luxury brands

OpenAIRE

Knag, Siri Merethe

2012-01-01

The purpose of this study was to examine consumers’ motives for buying luxury brands. The underlying motivation for why consumers buy luxury branded products is a field that is still lacking former research. The main objective of my research in this thesis was thus to provide new, interesting discoveries to the phenomenon luxury and purchasing motives. The assigned problem was to identify the associations that consumers have with a luxury fashion, brand and compare them with th...

European consumers and health claims: attitudes, understanding and purchasing behaviour.

Science.gov (United States)

Wills, Josephine M; Storcksdieck genannt Bonsmann, Stefan; Kolka, Magdalena; Grunert, Klaus G

2012-05-01

Health claims on food products are often used as a means to highlight scientifically proven health benefits associated with consuming those foods. But do consumers understand and trust health claims? This paper provides an overview of recent research on consumers and health claims including attitudes, understanding and purchasing behaviour. A majority of studies investigated selective product-claim combinations, with ambiguous findings apart from consumers' self-reported generic interest in health claims. There are clear indications that consumer responses differ substantially according to the nature of carrier product, the type of health claim, functional ingredient used or a combination of these components. Health claims tend to be perceived more positively when linked to a product with an overall positive health image, whereas some studies demonstrate higher perceived credibility of products with general health claims (e.g. omega-3 and brain development) compared to disease risk reduction claims (e.g. bioactive peptides to reduce risk of heart disease), others report the opposite. Inconsistent evidence also exists on the correlation between having a positive attitude towards products with health claims and purchase intentions. Familiarity with the functional ingredient and/or its claimed health effect seems to result in a more favourable evaluation. Better nutritional knowledge, however, does not automatically lead to a positive attitude towards products carrying health messages. Legislation in the European Union requires that the claim is understood by the average consumer. As most studies on consumers' understanding of health claims are based on subjective understanding, this remains an area for more investigation.

The influence of advertising on compulsive buying - The role of persuasion knowledge.

Science.gov (United States)

Mikołajczak-Degrauwe, Kalina; Brengman, Malaika

2014-03-01

The growing concern over compulsive buying (CB) among consumers has led to vast amount of research examining the antecedents of this maladaptive behaviour. The focus of previous research was, however, mainly on examining the internal, psychological factors contributing to CB. The current research, on the other hand, sheds light on one of the external triggers which can possibly stimulate CB, namely advertising. An online survey has been conducted to identify the attitudes and scepticism towards advertising as well as ad avoidance and persuasion knowledge among a sample of 582 Belgian consumers. Furthermore, all participants were screened with regard to compulsive buying tendencies. This research provides evidence that positive attitudes towards advertising can lead to CB. An important factor in this relation is persuasion knowledge. The study results lead to the conclusion that people higher in persuasion knowledge dispose less positive attitudes towards advertising which can subsequently prevent them from engaging in CB. Moreover high scores on scepticism towards advertising and ad avoidance among Belgian consumers in our sample point to a need for advertisers to modify their practices in order to gain more trust from consumers. This study also shows that advertising in particular attracts and seems to affect an already disadvantaged group of people - namely compulsive buyers.

Corks, screw caps and wine consumers of the Campanha Gaúcha

Directory of Open Access Journals (Sweden)

Fernandes Cordeiro Ataíde Israel

2014-01-01

Full Text Available The Campanha Gaúcha is a region the South of Brazil with a crescent production in fine wines. Corks or similar were the materials most utilized to seal the bottles, actually are utilized too screw caps. The objective of this research was investigated if the consumer of the Campanha considers the type of seal of the bottles at the moment of purchase. A questionnaire was elaborated and applied to seventy wine consumers, where was possible to measure the principals factors that lead these consumers to buy of bottle wine. Analyzed the data, referring the screw caps 45.71% believe that this type of seal is interesting just for young wines; As for sealing 85.71% considers indifferent the type of material to seal the bottle, because consider the variety and the price as the main factor in the buying decision; However, 14.29% of these consumers said just buy wines sealed by corks and similar. Therefore, despite the corks are linked with the culture of consumption of wine, exist a significant percentage of consumers that are more interested to purchase wines with a variety desired and with attractives prices, than specifically linked to type of seal.

Consumer hypnotic-like suggestibility: possible mechanism in compulsive purchasing.

Science.gov (United States)

Prete, M Irene; Guido, Gianluigi; Pichierri, Marco

2013-08-01

The authors hypothesize a concept, Consumer Hypnotic-Like Suggestibility (CHLS), defined as an altered state of consciousness, as a state causing a tendency to respond positively to messages aimed at inducing consumers to make unplanned purchases. This study aims to investigate the associations of CHLS with interpersonal variables and compulsive purchasing--a frequent and uncontrollable preoccupation with buying or impulses to buy. A study was conducted on a sample of 232 subjects (n = 111 men; M age = 41 yr.), through the administration of a questionnaire, which measured: CHLS, compulsive purchasing, consumer susceptibility to interpersonal influence (the necessity to enhance one's image in the opinion of others through the consumption of products), and consumer atmospherics, i.e., environmental stimuli known to influence purchasing decisions. Modeling and mediation analyses suggested that internal and external drivers--Consumer Susceptibility to Interpersonal Influence and atmospherics--are positively related to CHLS which affects compulsive purchasing.

Rethinking retailer buying behaviour

DEFF Research Database (Denmark)

Esbjerg, Lars

2001-01-01

Research of retailer buying behaviour has previously focused on the buying decision. In this paper a new approach to studying retailer buying behaviour is suggested, one which focuses on the sensemaking processes leading up to a decision being made. A research project taking a sensemaking...... perspective is outlined and the implications and expected contribution of studying retailer buying behaviour from a sensemaking perspective are discussed....

Requirements for change in new car buying practices. Observations from Sweden

Energy Technology Data Exchange (ETDEWEB)

Sprei, F. [Physical Resource Theory, Department of Energy and Environment, Chalmers University of Technology, SE 412 96 Gothenburg (Sweden); Wickelgren, M. [Center for Consumer Science, School of Business, Economics and Law, University of Gothenburg, PO Box 600, SE 405 30 Gothenburg (Sweden)

2011-03-15

The Swedish car fleet today consists of the largest, heaviest, most powerful and most fuel-consuming automobiles in Europe. This cannot be explained by demographics, national income, geography and climate reasons only. Beyond the reasons for the current state of affairs, the main focus for the present study is to learn more on how the individual car buyer deliberates when considering buying a new automobile. Have there been any substantial changes in preferences, especially in regard to car size, engine choice and the type of fuel (energy source) used to propel the vehicle? Around the individual consumer there are a number of stakeholders that have a vested interest in affecting the choice of the individual consumer. Among these stakeholders, we find car producers, car dealers, importers, the government represented by many different agents, the automobile industry organisations, environmental organisations and representatives for the media. These stakeholders are all taking action in pursuing their interests and achieving their goals, which by nature are in conflict towards other stakeholders. The study maps the way these stakeholders act to affect the development of the new car market. All this is taking place in the midst of the present debate on global warming and increased fuel prices, which enhances the interest from most parties and stakeholders to navigate in these turbulent times of changing consumer preferences and car-buying patterns.

Electronic word of mouth influence on consumer purchase intention ...

African Journals Online (AJOL)

This type of e-marketing affects consumer on its purchase intention of product or service. ... influence and how these factors influence the buying decisions of consumers. ... This paper is expedient for marketers in creating effective promotional ...

Attitudes of Turkish Consumers toward Foreign Products in Political Crises Period

Directory of Open Access Journals (Sweden)

Durmus YÖRÜK

2016-04-01

Full Text Available This study aims to understand the attitudes of Turkish consumers toward foreign products in diplomatic crisis period. With this aim, at first, demographic characteristics of the consumers identified and then the relationship between independent variables which are consumer ethnocentrism and consumer animosity, and dependent variable which is willingness to buy foreign products is determined. In addition, the effect of product judgment as a moderator on the relationship between willingness to buy foreign products and consumer ethnocentrism and animosity is explored. Convenience sampling method was used in the study. Data was collected from students in Faculty of Economics and Administrative Sciences of Afyon Kocatepe University as based on voluntary basis. The data were collected between 20.10.2015 and 02.11.2015 and within this time period, it was reached to 418 students, totally. Thus, these 418 students in Faculty of Economics and Administrative Sciences became the sample of the research. Research findings show, different from the many researches in the literature, that consumer ethnocentrism, and consumer animosity do not negatively affect the willingness to buy foreign products even in a case when Turkey has a diplomatic problem with some countries. So the previous findings about the consumer ethnocentrism and the consumer animosity are challenged with the findings of this study within Turkey context. In this sense, this study contributes to the literature scholarly, by offering new findings about the existing constructs within different country context.

Compulsive buying in outline

OpenAIRE

Łukasz Zadka; Marcin Olajossy

2016-01-01

In spite of a hundred year long history of scientific research compulsive buying has been a hardly known phenomenon until today. Ambiguous scientific information makes it impossible to classify compulsive buying as a separate mental disorder. Recently many researchers have noticed phenomenological compatibility of compulsive buying with behavioural addictions. Nowadays, there is reasonable grounds that compulsive buying disorder can be defined as an addiction. There are many similarities occu...

The Analysis Of Intention To Buy Books Between Regular Students And Iba Students Of Faculty Of Economics And Business Sam Ratulangi University

OpenAIRE

Lelengboto, Jeane Elisabeth

2014-01-01

The study of Consumer Behavior has become essential. Consumer buying behavior has become an integral part of strategic market planning. Book is one of the most essentials part in learning process and activities. The purposes of this research are to analyze the difference of intention to buy books between International Business Administration (IBA) students and Regular students. The method that used in this research is Independent Sample t-test. Independent Sample t-test is a method to compare...

The impact of Web Experience on virtual buying behavior: An empirical study

NARCIS (Netherlands)

Constantinides, Efthymios; Geurts, Petrus A.T.M.

2005-01-01

This paper examines the effects and significance of various controllable marketing factors likely to influence the online consumers' behaviour and buying decisions. The study is based on a proposed taxonomy of these factors, classified as elements of what is commonly called Online or Web Experience.

The Consumer Financial Protection Bureau and the Quest for Consumer Comprehension

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Lauren E. Willis

2017-01-01

Full Text Available To ensure that consumers understand financial products’ “costs, benefits, and risks,” the Consumer Financial Protection Bureau has been redesigning mandated disclosures, primarily through iterative lab testing. But no matter how well these disclosures perform in experiments, firms will run circles around the disclosures when studies end and marketing begins. To meet the challenge of the dynamic twenty-first-century consumer financial marketplace, the bureau should require firms to demonstrate that a good proportion of their customers understand key pertinent facts about the financial products they buy. Comprehension rules would induce firms to inform consumers and simplify products, tasks that firms are better equipped than the bureau to perform.

Regulations as a Tool to Increase Consumer Protection on the European Retail Payment Market

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Janina Harasim

2018-03-01

Full Text Available Aim/purpose - The purpose of the paper is to identify the main areas of customers' threats concerning using financial services and the in-depth review of European industry- -specific consumer regulations concerning current accounts and payments. Design/methodology/approach - Desk research including in-depth analysis of industry- specific consumer regulations referring to current accounts and payment services having the character of EU directives and regulations, European Commission reports, and documents. Findings - The paper shows that consumers' interests are threatened even when they use basic financial services as current account and combined payment instruments. The analysis based on of desk resources has revealed that the regulations give effect to customer protection only if they strictly correspond to defined areas of threats and particular types of risks. Research implications/limitations - The experience of the recent financial crisis proved that the asymmetry of knowledge and information was one of the crucial reasons disrupting customers' position on financial markets. Research findings will help to identify gaps in regulations and develop the quality of further initiatives aimed on informing customers about the implementation of regulations and improving their financial literacy level. Originality/value/contribution - The payment products are rarely discussed in the literature in the context of consumers' protection and financial regulations. This paper contributes to the debate by providing an overview of financial consumer protection issues concerning retail payments.(original abstract

Predicting personality traits related to consumer behavior using SNS analysis

Science.gov (United States)

Baik, Jongbum; Lee, Kangbok; Lee, Soowon; Kim, Yongbum; Choi, Jayoung

2016-07-01

Modeling a user profile is one of the important factors for devising a personalized recommendation. The traditional approach for modeling a user profile in computer science is to collect and generalize the user's buying behavior or preference history, generated from the user's interactions with recommender systems. According to consumer behavior research, however, internal factors such as personality traits influence a consumer's buying behavior. Existing studies have tried to adapt the Big 5 personality traits to personalized recommendations. However, although studies have shown that these traits can be useful to some extent for personalized recommendation, the causal relationship between the Big 5 personality traits and the buying behaviors of actual consumers has not been validated. In this paper, we propose a novel method for predicting the four personality traits-Extroversion, Public Self-consciousness, Desire for Uniqueness, and Self-esteem-that correlate with buying behaviors. The proposed method automatically constructs a user-personality-traits prediction model for each user by analyzing the user behavior on a social networking service. The experimental results from an analysis of the collected Facebook data show that the proposed method can predict user-personality traits with greater precision than methods that use the variables proposed in previous studies.

Comparison of buying behavior in depressed patients presenting with or without compulsive buying.

Science.gov (United States)

Lejoyeux, M; Haberman, N; Solomon, J; Adès, J

1999-01-01

Compulsive buying is defined as repetitive impulsive and excessive buying leading to personal and familial distress. This study compares the buying behavior of depressed patients presenting with or without compulsive buying. The weight of promotional factors such as sales and advertising campaigns was systematically assessed. The impulsive nature of compulsive buying and the choice of items purchased were also investigated. For this purpose, we studied buying behavior among 52 inpatients diagnosed for major depressive episode with DSM-IV criteria. None of the patients presented mania or hypomania, obsessive-compulsive disorder, or alcohol or drug abuse or dependence disorder. We assessed the prevalence of compulsive buying and compared the "buying style" among patients with (CB+) and without (CB-) compulsive buying. The diagnosis of depression was assessed with the Mini International Neuropsychiatric Interview (MINI). The diagnosis of compulsive buying was made using standardized criteria and a specific rating scale. All patients answered a specific questionnaire assessing the phenomenology of the buying behavior. Twenty-one of 52 depressives presented with compulsive buying. The CB+ group was not more sensitive to promotional factors. They did not seek sales or use loans significantly more than others. Upon entering a shop, the CB+ subjects did not change their choice more often than others. CB+ subjects were significantly more often alone while shopping (85% of cases v61% of CB- group, p = .05). Most purchases from the CB+ group were self-gifts or gifts to others (50.4% v 23.5%, p = .003); 14.4% of purchases in the CB+ group (v 2.2% in CB- group, P = .045) were made because the patients believed their social status requires acquisition. Items to be bought were more often considered by CB+ subjects as occasions not to be missed (31.4% v15.1%, P = .03). Purchases were significantly (57% v 16%) less often used than expected by the CB+ group (P = .002). Most

Consumers' health risk-benefit perception of seafood and attitude toward the marine environment: Insights from five European countries.

Science.gov (United States)

Jacobs, Silke; Sioen, Isabelle; Pieniak, Zuzanna; De Henauw, Stefaan; Maulvault, Ana Luisa; Reuver, Marieke; Fait, Gabriella; Cano-Sancho, German; Verbeke, Wim

2015-11-01

This research classifies European consumers into segments based on their health risk-benefit perception related to seafood consumption. The profiling variables of these segments are seafood consumption frequency, general attitude toward consuming fish, confidence in control organizations, attitude toward the marine environment, environmental concern and socio-demographics. A web-based survey was performed in one western European country (Belgium), one northern European country (Ireland) and three southern European countries (Italy, Portugal and Spain), resulting in a total sample of 2824 participants. A cluster analysis was performed based on risk-benefit perception related to seafood and the profiles of the segments were determined by a robust 2-way ANOVA analysis accounting for country effects. Although this study confirms consumers' positive image of consuming seafood, gradients are found in health risk-benefit perception related to seafood consumption. Seafood consumption frequency is mainly determined by country-related traditions and habits related to seafood rather than by risk-benefit perceptions. Segments with a higher benefit perception, irrespective of their level of risk perception, show a more positive attitude toward consuming seafood and toward the marine environment; moreover, they report a higher concern about the marine environment and have a higher involvement with seafood and with the marine environment. Consequently, information campaigns concentrating on pro-environmental behavior are recommended to raise the involvement with seafood and the marine environment as this is associated with a higher environmental concern. This research underpins that in such information campaigns a nationally differentiated rather than a pan-European or international information strategy should be aimed for because of significant cultural differences between the identified segments. Copyright © 2015. Published by Elsevier Inc.

Analysis Effect of Environment Attitude, Health Consciousness and Knowledge in Developing Product Perception and Intention to Buy (A Study on Organic Food Product)

OpenAIRE

Widyasari; Jony Oktavian Haryanto

2010-01-01

This research intends to study the factors that can affect the product perception and consumer intention in buying organic product.The study is necessary in that it explores at least some of the factors that can affect the product perception and consumer intention in buying organic product. The research results indicated that there was a positive influence of health consciousness towards environment attitude, consumer’s organic product knowledge towards organic product perception, environm...

Acquisition (Purchasing of ERP Systems from Organizational Buying Behavior Perspective

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Tariq Bhatti

2014-05-01

Full Text Available Enterprise Resource Planning (ERP systems are becoming a mature infrastructure in many organizations. Organizations purchase these systems to integrate, improve internal business processes, serve their customers better and fulfill their needs. The buying process of these systems is more complicated and it requires a lot more consideration as it can have long term effects and consequences for the organization as well as for its stakeholders. Acquisition (purchasing of ERP systems is a complex behavior for organizations and has a lot to consider, from motives all the way to goals being pursued. Buying organizations consider several components that make up its business entity: like vendors, consumers, competitors, and regulations (Harris, 2013. Importance and relevance should be given to each one of these components as they all play key essential roles in sales organizations and their success. Typical organizations treat the purchasing process as a problem solving situation and rely on consultants or sometimes miss out on systematic buying process and the success factors to be considered vary from technicality, price, risk aversion, reputation, all the way to ethical decisions and legal regulations (Bellizzi, 2009. This research paper describe the current acquisition processes, critical success factors literature and propose integrated ERP systems acquisition model for organizations interested in buying similar systems in future.

Women as Video Game Consumers

OpenAIRE

Kiviranta, Hanna

2017-01-01

The purpose of this Thesis is to study women as video game consumers through the games that they play. This was done by case studies on the content of five video games from genres that statistically are popular amongst women. To introduce the topic and to build the theoretical framework, the key terms and the video game industry are introduced. The reader is acquainted with theories on consumer behaviour, buying processes and factors that influence our consuming habits. These aspects are...

Consumer protection in electronic commerce

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Nicoleta Andreea NEACŞU

2016-07-01

Full Text Available Electronic commerce is one of the most important aspects of the Internet and allows people to buy instant. Fast and easy development of e-commerce has led to the necessity of consumer protection in cyberspace, where trade takes place, so as to ensure consumer safety and security matters. This article examines e-commerce in terms of consumer protection and data security, which concerns equally all stakeholders in the electronic market: buyers, sellers, banks, courier cargo and other participants.

Selected characteristics of Slovak consumers purchasing behaviour

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Ľudmila Nagyová

2008-01-01

Full Text Available Objective of the paper is to point out selected patterns of Slovak consumers based on analysis of buying behaviour. Results of presented survey of consumer buying patterns and preferences have poin­ted out key characteristics of buying behaviour of Slovak consumers. We’re able to confirm that new business companies as hypermarket and supermarket became main place for food shopping. Totally 72% of respondents indicated them as the type of store where they spend largest share of food ex­pen­ses. The self-service shop, traditional business units, is still the shopping place for 14% of res­pon­dents. The most important factors influencing selection of the type of store are closeness and location of the store, assortment and product quality, store personnel and price level. More than half of the respondents consider opening times the key service for choosing the place for shopping. 49.6% of respondents is using car to do shopping, 35.5% of respondents walk. 32.5% of respondents is using advertising leaflets to plan what to buy. 14.6% of respondents answered that even though receiving leaflets, they don’t read them. 31.3% of respondents are holders of loyalty cards. Most visited retail chain is Tesco.Currently building of large-scale business formats slowed down and retail chains try to get closer towards customer not only by reducing floor space but above all by locating the stores in the centre of cities with lower population.

Worlds apart. Consumer acceptance of functional foods and beverages in Germany and China.

Science.gov (United States)

Siegrist, Michael; Shi, Jing; Giusto, Alice; Hartmann, Christina

2015-09-01

This study examined consumers' willingness to buy functional foods. Data were collected from an Internet survey in Germany (n = 502) and China (n = 443). The results showed that consumers in China were much more willing to buy functional foods, compared with their German counterparts. A substantial segment of the German consumers indicated lower willingness to buy functional foods, compared with the same foods without additional health benefits. The findings further showed that in both countries, the participants with higher health motivation and more trust in the food industry reported higher willingness to buy functional foods than the participants with lower health motivation and less trust in the industry. Food neophobia had a negative impact on acceptance of functional foods in the Chinese sample. No such association was observed for the German sample. The results suggest that cultural factors play a significant role in the acceptance of functional foods; therefore, caution should be exercised in generalizing research findings from Western countries to others. Copyright © 2015 Elsevier Ltd. All rights reserved.

What Motivates Czech Consumers to Buy Organic Food?

OpenAIRE

Ščasný, Milan; Urban, Jan; Zvěřinová, Iva

2012-01-01

The objective of this paper is twofold. First, the authors aim to analyse the factors that affect the intention of Czech consumers to purchase organic food using the theory of planned behaviour (TPB). Second, they employ an extended TPB model that introduces descriptive norms as an additional actor of behavioural intention. This study exploits data from a consumer survey of a sample of the Czech general adult population (N = 252) conducted in 2010. Structural equation modelling with an ML est...

MUTATIONS OF AUTOMOBILE INDUSTRY IN THE EUROPEAN UNION IN THE WORLD CRISIS CONDITIONS

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Mircea Alexandru RĂDUŢEANU

2012-01-01

Full Text Available Global technical harmonization is considered a driver of international competitiveness of the European automotive industry, with improving global competitiveness of European industry and creating automotive jobs in terms of environmental protection and road safety. The global economic crisis, the European Union had to take some measures to protect the automotive sector, using the investment in innovative technologies to facilitate consumer credit, and financial incentives for people who choose to sell old car and buy a new one. Referring to the importance of the issues examined in Europe today, automotive industry become very substantial, competition is fierce and the pace of change is emphasized. Thus, we have presented in this paper the general characteristics of the motor car industry in Europe and how it was influenced by the global crisis, and then to review the evolution of this sector in Romania and how they are feeling the crisis.

Consumer Preferences for Fresh Tomato at the European Scale: A Common Segmentation on Taste and Firmness

NARCIS (Netherlands)

Causse, M.; Friguet, C.; Coiret, C.; Lepicier, M.; Navez, B.; Lee, van der M.K.; Holthuysen, N.T.E.; Sinesio, F.; Moneta, E.; Grandillo, S.

2010-01-01

Although tomato flavor has not been a major goal for breeders, nowadays it becomes important as it is a subject of consumer complaint. A better knowledge of tomato consumer preferences, at the European level, should provide the basis for improvement of fruit quality and for market segmentation. In

HESITANCY TOWARDS ONLINE SHOPPING, A STUDY OF PAKISTANI CONSUMERS

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Usman YOUSAF

2012-01-01

Full Text Available To study the influence of Perceived cost, risk, convenience and enjoyment on online consumer purchases. Being more convenient online shopping seems painless compared to in store shopping, why consumers are still reluctant to shop online?.A sample of 220 questionnaires was filled from different departments at University of Sargodha. Respondents were asked to fill the questionnaire based on four factors (Perceived cost, Perceived risk, Perceived convenience, Perceived enjoyment, there were 2 general questions. Out of 220, 207 questionnaires were returned. One sample test is applied in this study to check the reliability of independent variables. Analysis was also done on basis of gender and their ages. The most important factor out of four, which can persuade the customer's online buying decision, is delivery cost for purchased items and it has negative relationship with dependent variable, moreover perceived risk has also negative relationship with dependent one. Perceived convenience and Perceived enjoyment has positive relationship with online shopping preference. As online shopping is easier to do but due to extra delivery cost and risk factors consumers do not adopt online shopping and these factors should be minimized to promote online shopping. Online shopping should be promoted and to gain the consumer confidence, delivery cost and risk factor should be minimized. As online shopping is easier to do as compared to offline shopping but people still reluctant to use internet for online shopping, so to promote online shopping delivery cost and risk factor should be minimized to gain consumers attraction and confidence. People want to experience online shopping but it won’t be promoted until delivery cost and perceived risk factors be reduced. A little work has been done on exploring the factors that influence the online buying decision. These factors are called situational factors and include delivery charges, risk factors, convenience

European consumers' perceived seriousness of their eating habits relative to other personal health risks.

Science.gov (United States)

Hoefkens, Christine; Valli, Veronica; Mazzocchi, Mario; Traill, W Bruce; Verbeke, Wim

2013-11-01

Poor eating habits are a key priority on the European public health agenda due to their large health and economic implications. Healthy eating interventions may be more effective if consumers perceive their eating habits as a more serious personal health risk. This study investigates European consumers' perceived seriousness of their eating habits, its determinants and relative importance among other potential personal health risks including weight, stress and pollution. A quantitative survey was conducted during Spring 2011 among samples representative for age, gender and region in five European countries (n=3003). Participants were neutral towards the seriousness of their eating habits for personal health. Eating habits were ranked third after stress and weight. Gender, age, country, health motive, body mass index, and subjective health status were important determinants of the perceived seriousness of their eating habits, whereas perceived financial condition, smoking and education were insignificant. Eating habits were perceived more seriously by women, Italians, obese, and younger individuals with stronger health motives and fair subjective health status. Nevertheless, other health risks were often considered more important than eating habits. More or specific efforts are required to increase Europeans' awareness of the seriousness of their eating habits for personal health. © 2013.

Food adulteration and consumer awareness in Dhaka City, 1995-2011.

Science.gov (United States)

Nasreen, Sharifa; Ahmed, Tahmeed

2014-09-01

We conducted this study to investigate the magnitude of food adulteration during 1995-2011 and consumer awareness in Dhaka city. We reviewed results of food sample testing by Public Health Food Laboratory of Dhaka City Corporation, Bangladesh Standards and Testing Institution, Consumers Association of Bangladesh publications, reports from lay press, including those on mobile magistrate court operations. We conducted a cross-sectional survey among 96 residents of Dhaka city, using a structured questionnaire in 2006. The overall proportion of food samples adulterated decreased during 2001-2005, and 40-54% of daily-consumed food was adulterated during 1995-2011. More than 35 food items were commonly adulterated. Consumers considered expiry date and quality or freshness as the best criteria while buying packaged and open food items respectively; only 11 (12%) respondents considered approval of regulatory authority for buying packaged food items. More than half of the food consumed in Dhaka city is adulterated, which warrants actions by the Government, the industry, and the consumers.

Using the Domain Specific Innovativeness Scale To Identify Innovative Internet Consumers.

Science.gov (United States)

Goldsmith, Ronald E.

2001-01-01

The Domain Specific Innovativeness Scale was included in a survey of student consumers to measure how innovative participants were with regard to buying online. Data analyses confirmed hypotheses that an innovative predisposition toward online buying would be associated positively with more hours of Internet use, greater Internet purchasing,…

Traditional low-alcoholic and non-alcoholic fermented beverages consumed in European countries: a neglected food group.

Science.gov (United States)

Baschali, Aristea; Tsakalidou, Effie; Kyriacou, Adamantini; Karavasiloglou, Nena; Matalas, Antonia-Leda

2017-06-01

Fermented beverages hold a long tradition and contribution to the nutrition of many societies and cultures worldwide. Traditional fermentation has been empirically developed in ancient times as a process of raw food preservation and at the same time production of new foods with different sensorial characteristics, such as texture, flavour and aroma, as well as nutritional value. Low-alcoholic fermented beverages (LAFB) and non-alcoholic fermented beverages (NAFB) represent a subgroup of fermented beverages that have received rather little attention by consumers and scientists alike, especially with regard to their types and traditional uses in European societies. A literature review was undertaken and research articles, review papers and textbooks were searched in order to retrieve data regarding the dietary role, nutrient composition, health benefits and other relevant aspects of diverse ethnic LAFB and NAFB consumed by European populations. A variety of traditional LAFB and NAFB consumed in European regions, such as kefir, kvass, kombucha and hardaliye, are presented. Milk-based LAFB and NAFB are also available on the market, often characterised as 'functional' foods on the basis of their probiotic culture content. Future research should focus on elucidating the dietary role and nutritional value of traditional and 'functional' LAFB and NAFB, their potential health benefits and consumption trends in European countries. Such data will allow for LAFB and NAFB to be included in national food composition tables.

Consumer satisfaction with pork meat and derived products in five European countries.

Science.gov (United States)

Resano, Helena; Perez-Cueto, Federico J A; de Barcellos, Marcia D; Veflen-Olsen, Nina; Grunert, Klaus G; Verbeke, Wim

2011-02-01

This paper investigates consumers' satisfaction level with pork meat and derived products in five European countries. Data were collected through a cross-sectional web-based survey in Belgium, Denmark, Germany, Greece, and Poland during January 2008 with a total sample of 2437 consumers. Data included socio-demographics and questions regarding satisfaction with 27 common pork-based products; classified into fresh pork, processed pork and pork meat products. Satisfaction was evaluated in terms of overall satisfaction, as well as satisfaction with health-giving qualities, price, convenience and taste. Logistic regression analyses showed taste as the main determinant of satisfaction, followed by convenience. Healthfulness is not a significant driver of overall satisfaction. Price influences satisfaction with fresh pork more than with processed products. Tasty pork, easy to prepare and consume, with adequate promotion of its healthfulness, and with a good price/quality relationship appears to be the key factor to satisfy pork consumers. Copyright © 2010 Elsevier Ltd. All rights reserved.

CLOTHING BUYING MOTIVES AND STORE SELECTION CRITERIA – THE CASE OF CROATIAN ADOLESCENTS

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Blaženka Knežević

2016-12-01

Full Text Available The aim of this paper is to analyse Croatian adolescents’ clothing buying motives and their retail store selection criteria. The paper examined their preferences, attitudes and behaviours when buying clothes - whether adolescents with different primary clothing motives would have similar or different store selection criteria. Also, the paper determined how today’s adolescents spend money on clothes and whether they are more inclined to purchase branded clothes or not. Finally, the paper explained whether Croatian adolescents prefer purchasing in small or large specialized apparel stores, or whether they are more prone to online purchasing or even buying clothes in second-hand shops. Also, the society influences in forming adolescents’ attitudes and decisions towards store selection and purchasing preferences of clothes were examined. The research findings showed that shopping centres are the preferred retail format. In addition, adolescents do not have a fully developed attitude on fashion and clothing. Therefore, they strongly refer to opinions of family and friends when choosing clothes. Moreover, the Internet and TV are evaluated as influential channels of consumer communication within this particular group of consumers. Based on the findings, suggestions for service management and marketing strategies are provided for apparel retail companies that target adolescents.

Consumer awareness in the adoption of microgeneration technologies. An empirical investigation in the Republic of Ireland

Energy Technology Data Exchange (ETDEWEB)

Claudy, Marius C.; O' Driscoll, Aidan [Faculty of Business, Dublin Institute of Technology, Aungier Street, Dublin 2 (Ireland); Michelsen, Claus [Department of Urban Economics, Halle Institute for Economic Research, D-06017 Halle (Saale) (Germany); Mullen, Michael R. [Department of Marketing, Florida Atlantic University, 111 E. Las Olas Blvd., Fort Lauderdale, FL 33301 (United States)

2010-09-15

Despite major policy and marketing efforts, the uptake of microgeneration technologies in most European countries remains low. Whereas most academic studies and policy reports aim to identify the underlying reasons why people buy these new technologies, they often fail to assess the general level of consumer awareness. The process of adopting an innovation, however, shows that awareness is a prerequisite which needs to be understood before adoption can be addressed. This paper takes a closer look at awareness of microgeneration and presents the results from a nationally representative study conducted in the Republic of Ireland. Findings from logistic regressions clearly indicate that awareness varies significantly between the individual technologies and customer segments. The paper concludes with implications for policy makers and marketers aiming to promote microgeneration technologies in consumer markets. (author)

Consumer awareness in the adoption of microgeneration technologies. An empirical investigation in the Republic of Ireland

International Nuclear Information System (INIS)

Claudy, Marius C.; O'Driscoll, Aidan; Michelsen, Claus; Mullen, Michael R.

2010-01-01

Despite major policy and marketing efforts, the uptake of microgeneration technologies in most European countries remains low. Whereas most academic studies and policy reports aim to identify the underlying reasons why people buy these new technologies, they often fail to assess the general level of consumer awareness. The process of adopting an innovation, however, shows that awareness is a prerequisite which needs to be understood before adoption can be addressed. This paper takes a closer look at awareness of microgeneration and presents the results from a nationally representative study conducted in the Republic of Ireland. Findings from logistic regressions clearly indicate that awareness varies significantly between the individual technologies and customer segments. The paper concludes with implications for policy makers and marketers aiming to promote microgeneration technologies in consumer markets. (author)

COMPULSIVE BUYING TENDENCIES.

Science.gov (United States)

Spinella, Marcello; Lester, David; Yang, Bijou

2015-12-01

Compulsive buying behavior is typically viewed as pathological, but recent research has shown that compulsive buying tendencies are associated with attitudes toward money, personal financial behavior, and having materialistic values, suggesting that compulsive buyers are manifesting an extreme form of habits shown by people in general. In a study of 240 community residents, scores on the Compulsive Buying Scale were associated positively with scores on the Material Values Scale and the Canadian Problem Gambling Index, and negatively with scores on the Executive Personal Finance Scale and Ardelt's wisdom scale. These results suggest that, as is the case for many abnormal behaviors, tendencies toward compulsive buying may not be pathological, but are associated with attitudes toward money in general, financial management behavior, and materialistic values.

76 FR 14014 - Public Roundtables: Protecting Consumers in the Sale and Leasing of Motor Vehicles

Science.gov (United States)

2011-03-15

... categories of motor vehicle dealers (i.e. ``franchise,'' ``independent,'' and/or ``buy here, pay here'' \\15... ``buy here, pay here'' dealers. The Dodd-Frank Act also authorizes the FTC to prescribe rules using APA... terms, of credit or leasing to consumers? If so, in what manner and under what terms? \\15\\ ``Buy here...

Wait, bond, and buy : Consumer responses to economic crisis

NARCIS (Netherlands)

Yabar, J.

2012-01-01

Although economic crises tend to be perceived as a time in which consumers cut back on expenditures (including cars, clothes, and houses), market data also shows that sales of certain products increase during economic downturns. How do consumers respond to an economic crisis? And what is the

Pengaruh Penempatan Produk di Kasir dan Sales Person terhadap Impulse Buying

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Dian Tauriana

2011-03-01

Full Text Available Product placement in the cashier and using sales person have important effects for impulse purchasing in a retail that will increase company selling. The purpose of this research is to acknowledge product placement influences in cashier and sales person towards buying impulse in GIANT hypermart in Plaza Semanggi, Jakarta. The research is associative research. Data collecting technique is done by spreading questionnaire to consumers in GIANT Hypermart Plaza Semanggi and interview with the management. Data analysis technique is by validation and reliability test, normality, simple and double regression test with software SPSS 16.0. The research result shows that the product placement variable in cashier and sales person influenced simultaneously and significantly to impulse buying.

Compulsive buying behavior: Re‐evaluating its dimensions and screening

OpenAIRE

Maccarrone‐Eaglen, Agata; Schofield, Peter

2017-01-01

Despite the significant research in the consumer behavior literature on compulsive buying behavior (CBB), there is still no general agreement about the dimensionality or diagnostic screening of the disorder. Previous studies have identified two principal dimensions: compulsivity and impulsivity, although more recent strands of theory characterize CBB with reference to loss of self‐control and behavioral addiction. This study challenges the impulsive–compulsive paradigm by validating a new mod...

TYPES OF CONSUMER LOYALTY IN THE UKRAINIAN HIGH TECHNOLOGY PRODUCTS MARKET

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V. Zhurylo

2017-01-01

Full Text Available The study addresses the problem of the formation of customer loyalty in the market of high-tech products. It examines existing approaches to defining the determinants that influence the formation of loyalty in the consumer market. On the basis of generalization of existing approaches it is proposed to divide the determinants of such groups: behavioral, perceptual, marketing and individual determinants of customers loyalty. Marketing research was conducted to identify the features of the market behavior of Ukrainian consumers of high-tech products. As the result, the main tends of consumers behavior, external and individual factors of actualization and influence on the consumers motivation were determined. Ukrainian consumers' loyalty was sorted depending on the reasons to buying high-tech products and consumer involvement in this process. Each type of market behavior of consumers corresponds to a certain type of consumer loyalty. Cognitive, agreement, demonstrative loyalty are formed in the case of high consumer involvement in the buying process. Active, perceptual loyalty and loyalty of convenience are observed in the case of low involvement.

Adverse drug reactions in children reported by European consumers from 2007 to 2011

DEFF Research Database (Denmark)

Aagaard, Lise; Hansen, Ebba Holme

2014-01-01

Background Information about medicines safety in children is very limited. Consumer adverse drug reaction (ADR) reports can provide information about serious and unknown ADRs from medicine use in children. Objective To characterize ADRs in children reported by consumers in Europe from 2007 to 2011...... agents for 23 % and sex hormones for 13 %. Conclusion Only few paediatric ADR consumer reports were found in EudraVigilance. Many of these ADRs were serious, and fatal cases were reported, however also nonserious reports were present. The findings indicate that consumer reports may be of value....... Methods We analysed ADRs reported to the European ADR database, EudraVigilance (EV) for individuals from birth to 17 years. Data were characterized with respect to age and sex of the child, type of ADR (system organ class and preferred term), seriousness and suspected medicines (anatomical therapeutic...

[Compulsive buying and psychiatric comorbidity].

Science.gov (United States)

Mueller, Astrid; Mühlhans, Barbara; Silbermann, Andrea; Müller, Ulrike; Mertens, Christian; Horbach, Thomas; Mitchell, James E; de Zwaan, Martina

2009-08-01

Compulsive buying is an excessive behavior that has begun to receive attention from researchers in recent years. The current study provides an overview of research on compulsive buying and examines the psychiatric co-morbidity in a German female treatment seeking compulsive buying sample in comparison with age and gender-matched normal buying control groups. Thirty women suffering from compulsive buying disorder, 30 community controls, and 30 bariatric surgery candidates were assessed with the German versions of the Structured Clinical Interview for DSM-IV diagnoses (SCID). Women with compulsive buying disorder showed significantly higher prevalence rates of affective, anxiety, and eating disorders compared to community controls, and suffered significantly more often from affective and anxiety disorders compared to bariatric surgery candidates. The compulsive buying group presented with the highest rates of personality disorders, most commonly avoidant, depressive, obsessive-compulsive, and borderline personality disorder, and reported the highest prevalence rates of other impulse control disorders, especially for intermittent explosive disorder. The findings suggest an elevated psychiatric co-morbidity in patients with compulsive buying disorder.

Brand awareness and buying intention in the online environment

Directory of Open Access Journals (Sweden)

Filipović Jelena

2015-01-01

Full Text Available The importance of the Internet marketing continually rises. However, there is a lack of the studies which investigate the effectiveness of the online campaigns aimed at the users in the transitional countries. This research aims to explore the correlation between the time that user spend on a website and their awareness of the brand advertised therein, as well as users' intention to buy the advertised product or brand. It is established that both demographic characteristics and time spent on the website would influence perception and buying intention towards brand. These findings can affect the design and layout of the virtual stores, in order to increase sales in these online shops and enhance consumers' experience. In addition, the results open new avenues for the research in the Internet marketing both in Serbia and in region.

Consumer acceptance of functional foods

DEFF Research Database (Denmark)

Frewer, Lynn J.; Scholderer, Joachim; Lambert, Nigel

2003-01-01

In the past, it has been assumed that consumers would accept novel foods if there is a concrete and tangible consumer benefit associated with them, which implies that those functional foods would quickly be accepted. However, there is evidence that individuals are likely to differ in the extent...... to which they are likely to buy products with particular functional properties. Various cross-cultural and demographic differences in acceptance found in the literature are reviewed, as well as barriers to dietary change. In conclusion, it is argued that understanding consumer's risk perceptions...

Consumer acceptance of irradiated chicken and produce in the U.S.A

International Nuclear Information System (INIS)

Cottee, J.; Kunstadt, P.; Fraser, F.

1995-01-01

There is a demonstrated dichotomy between perceived consumer acceptance of irradiated foods, and the consumer's choice of food in grocery stores. Indeed the perception has been that most customers were against irradiated foods and that massive educational campaigns would be needed to change their minds. Meanwhile, some initial sales of irradiated foods have been unexpectedly brisk when supported by limited, point-of-sale information. There is strong agreement between recent studies, with respect to consumers willing to buy irradiated foods once the benefits are explained. A large segment of approximately 50% of all respondents indicate that they would buy irradiated foods. Consumers have also shown that they put a great deal of trust in their grocers and in regulatory bodies. (Author)

Influencing the online consumer's behavior

OpenAIRE

Constantinides, Efthymios

2004-01-01

Addresses one of the fundamental issues of e-marketing: how to attract and win over the consumer in the highly competitive Internet marketplace. Analyses the factors affecting the online consumer's behavior and examines how e-marketers can influence the outcome of the virtual interaction and buying process by focusing their marketing efforts on elements shaping the customer's virtual experience, the Web experience. Identifying the Web experience components and understanding their role as inpu...

Country-of-origin Effect and Consumer Ethnocentrism of Romanian Consumers of a Danish Beer Brand

DEFF Research Database (Denmark)

Bujac, Andreea Ioana

2017-01-01

This study examines the impact of consumer ethnocentrism and country of origin of a low involvement product on consumer brand perception and purchase behaviour in a transitional market setting of Central and Eastern Europe. Data were collected from 317 respondents from an urban population in 3...... large cities in Romania. The results show that country of origin has a significant impact on the consumers’ perception of the Danish beer brand Tuborg. The results show statistically significant associations between consumer ethnocentrism taxation and buying Romanian products; as well as between...

A Study of Factors Influencing Consumer Adoption of Group-Buying Sites in Malaysia

OpenAIRE

Bohara, Shilpa

2011-01-01

Group-buying sites have been the biggest internet phenomena in the recent B2C ecommerce industry. This new development has led to this research’s main objective of identifying factors that influence consumers’ intention to purchase from groupbuying sites, particularly in Malaysia. Using the extended Technology Acceptance Model, the five factors measured against consumers’ behavioral intent to transact are perceived knowledge, perceived benefits of price promotion, personal innovativeness, soc...

Impact of reference groups on the teenagers’ buying process of clothing in the Czech Republic

OpenAIRE

Jana Turčínková; Jiří Moisidis

2011-01-01

The main objective of our research was to suggest recommendations for Czech producers of clothing for brand building and marketing communication strategies with Czech consumers in age group 13 to 19 years, therefore, our goal was to analyze consumer behavior of Czech youth when buying and using clothing and to analyze factors influencing their behavior, with the emphasis on reference groups and these results are presented in this paper. The target group (consumers 13–19 years old) was selecte...

Behaviour of Millenial wine consumers in southern Serbia

Directory of Open Access Journals (Sweden)

Radovanović Vladimir

2017-01-01

Full Text Available Consumer behaviour when purchasing wine is the result of a complementary operation of the large number of different factors, which may include economic, geographic, social, psychological, and other. Discovering consumer preferences for wine and their buying behavior would allow the application of an appropriate marketing strategy to increase the sales of wine. Special attention was given to one of the most promising new demographic segments that likes to buy – Millennial generation. The main purpose of this research is to find out if the wine attributes of the Millennials are different from other generations in southern Serbia. Results of this research are shown that when choosing wine, the quality of wine has the biggest impact on consumers, rather than others wine attributes. The paper also asserts that, the wine industry should particularly focus on marketing to Millennial age group, as this segment has a high willingness to experiment.

Food buying habits of people who buy wine or beer: cross sectional study.

Science.gov (United States)

Johansen, Ditte; Friis, Karina; Skovenborg, Erik; Grønbaek, Morten

2006-03-04

To investigate whether people who buy wine buy healthier food items than those who buy beer. Cross sectional study. Supermarkets in Denmark. Data Information on number, type of item, and total charge from 3.5 million transactions over a period of six months. Wine buyers bought more olives, fruit and vegetables, poultry, cooking oil, and low fat cheese, milk, and meat than beer buyers. Beer buyers bought more ready cooked dishes, sugar, cold cuts, chips, pork, butter or margarine, sausages, lamb, and soft drinks than wine buyers. Wine buyers made more purchases of healthy food items than people who buy beer.

Chinese consumers and European beer: Associations between attribute importance, socio-demographics, and consumption.

Science.gov (United States)

Wang, Ou; Gellynck, Xavier; Verbeke, Wim

2017-01-01

The demand for western alcoholic beverages in China has increased tremendously in recent years. However, there is still a lack of understanding with regard to the behaviour of Chinese consumers towards European beer, which is a common western alcoholic beverage. This study explores associations between beer attribute importance scores, socio-demographic factors, general beer consumption frequency and country associations of European beer, and the consumption of imported European beer in China. The data (n = 541) were collected in two Chinese cities: Shanghai and Xi'an. Results of ordered logistic regression analyses show that the consumption of imported European beer is positively associated with importance attached to the product attributes Origin, Brand, Colour and Texture, and it is negatively associated with importance attached to Price and Alcoholic content. Furthermore, male gender, living in Shanghai city, a good financial situation, frequent beer consumption and a high-level employment position have a significantly positive influence on European beer consumption in China. In addition, about two thirds of the study participants associate imported European beer with 'Germany'. Copyright © 2016 Elsevier Ltd. All rights reserved.

THE INFLUENCE OF PERCEIVED RISK ON CONUMERS’ INTENTION TO BUY ONLINE: A META-ANALYSIS OF EMPIRICAL RESULTS

OpenAIRE

Iconaru Claudia; Perju Alexandra; Macovei Octav Ionut

2012-01-01

When buying online consumers fear for the security of their financial data and the privacy of their personal information. These two fears summed up gives researchers the perceived risk of an online transaction. The influence of perceived risk on consumers’ intention to buy online has been studied in various models, ranging from having an insignificant influence to having a strong and direct influence. Faced with these confusing results from previous empirical researches, we wonder why there a...

Sampling and farm stories prompt consumers to buy specialty cheeses

OpenAIRE

Reed, Barbara A.; Bruhn, Christine M.

2003-01-01

California specialty cheese makers need information on what drives product sales so they can effectively market their products. Focus group and telephone research revealed that specialty cheese consumers have a strong preference for sampling cheese before making a purchase. Consumers also rely heavily on staff recommendations to select cheese. They appreciate unlimited sampling in an unhurried, low-pressure environment. Specialty cheese consumers consider themselves “food experimenters”; they...

Facts about food irradiation: Irradiated foods and the consumer

International Nuclear Information System (INIS)

1991-01-01

This fact sheet discusses market testing of irradiate food, consumer response to irradiated products has always been positive, and in some countries commercial quantities of some irradiated food items have been sold on a regular basis. Consumers have shown no reluctance to buy irradiated food products. 4 refs

Consumer Behavior in respect of milk in The Netherlands

NARCIS (Netherlands)

J.G. Termorshuizen (Koos); M.T.G. Meulenberg; B. Wierenga (Berend)

1986-01-01

textabstractIn this paper, consumer behaviour in the Netherlands in respect of milk is investigated using a model based on the EKB model, a so-called integrated model of consumer behaviour. The objectives of the study are: to gain insight into the factors that influence buying and consumption

Profile and behavior of elderly flower consumer in Paraná Coast

Directory of Open Access Journals (Sweden)

Adilson Anacleto

2017-10-01

Full Text Available The per capita consumption of flowers in Brazil has presented successive growth rates, although the consumption in consumer class called elderly, that is 60 years old or more, is still incipient when compared to other countries such as the United States, Japan and the most part of European countries where the consumption of these people is more than the double of consumption in Brazil. In this context, it is presented the results of the profile and consumer behavior evaluation of elderly flowers consumer, aiming to subsidize the establishment of marketing actions for the retail segment of the flower production chain. The study was accomplished using 169 interviews with elderly people of both genres at the time that they were buying flowers in 22 flower shops in Paraná Coast. The female gender was identified as the majority consumer (p=78.7%. It was observed a tendency in the increase of consumption based on advanced schooling. It was registered an average of acquisition of 5,81 times per year, with preferential consumption of roses, violets and orchids. The accessibility to stores, the service quality followed by the high prices of flowers, were the main consumption limiting factors in the class evaluated.

Consumer behavior changing: methods of evaluation

Directory of Open Access Journals (Sweden)

Elīna Gaile-Sarkane

2013-11-01

Full Text Available The article is devoted to methods of analyses of consumer buying behavior as well as to evaluation of most important factors what influences consumer behavior. This research aims at investigations about the changes in consumer behavior caused by globalization and development of information technologies; it helps to understand the specific factors what should be taken into account in evaluation of consumer behavior. The authors employ well-established quantitative and qualitative methods of research: grouping, analysis, synthesis, expert method, statistic method, etc. Research findings disclosed that there is possibility to introduce new methods for evaluation of changing consumer behavior.

The influence of advertising on compulsive buying – The role of persuasion knowledge

Science.gov (United States)

Mikołajczak-Degrauwe, Kalina; Brengman, Malaika

2014-01-01

Background and aims: The growing concern over compulsive buying (CB) among consumers has led to vast amount of research examining the antecedents of this maladaptive behaviour. The focus of previous research was, however, mainly on examining the internal, psychological factors contributing to CB. The current research, on the other hand, sheds light on one of the external triggers which can possibly stimulate CB, namely advertising. Methods: An online survey has been conducted to identify the attitudes and scepticism towards advertising as well as ad avoidance and persuasion knowledge among a sample of 582 Belgian consumers. Furthermore, all participants were screened with regard to compulsive buying tendencies. Results: This research provides evidence that positive attitudes towards advertising can lead to CB. An important factor in this relation is persuasion knowledge. Conclusions: The study results lead to the conclusion that people higher in persuasion knowledge dispose less positive attitudes towards advertising which can subsequently prevent them from engaging in CB. Moreover high scores on scepticism towards advertising and ad avoidance among Belgian consumers in our sample point to a need for advertisers to modify their practices in order to gain more trust from consumers. This study also shows that advertising in particular attracts and seems to affect an already disadvantaged group of people – namely compulsive buyers. PMID:25215215

Swedish Consumers' Perception of Food Quality and Sustainability in Relation to Organic Food Production.

Science.gov (United States)

Bosona, Techane; Gebresenbet, Girma

2018-04-01

Consumers' demand for locally produced and organic foods has increased in Sweden. This paper presents the results obtained from the analysis of data acquired from 100 consumers in Sweden who participated in an online survey during March to June 2016. The objective was to identify consumers' demand in relation to organic food and sustainable food production, and to understand how the consumers evaluate food quality and make buying decisions. Qualitative descriptions, descriptive statistics and Pearson's Chi-square test (with alpha value of p price were found to be relatively less important parameters. Food buying decisions and food quality were found to be highly related with Pearson's correlation coefficient of r = 0.99.

CONSUMER BEHAVIOR ON THE FRUITS AND VEGETABLES MARKET

Directory of Open Access Journals (Sweden)

Istudor Nicolae

2011-12-01

Full Text Available In the past years the intensification of competition has changed the way in which companies communicate with their customers. The main challenge doesn’t represent anymore to create good products but also to be able to sell them. The best marketing strategy of a company can be best developed if the needs and the behavior of the consumer are known. In this paper there are analyzed the results of a research about the behavior of consumer towards fruits and vegetables. The research was done in the period December 2010 – February 2011 on 146 respondents regarding the buying behavior of consumers at retailers. The focus in the research is put on the cognitive and emotional reactions consumers have when they make the buying decision and consisted out of an observation and a survey. In this article there are presented both aspects regarding the observed behavior towards fruits and vegetables and the motives which led to this behavior. Depending on these results, there are presented the implications of this behavior on the marketing strategy of a company.

Consumer Behavior on The Choice of Typical Regional Food Products Based on External and Internal Factors, Perception, Attitude and Consumer Preference

OpenAIRE

Dwi Gemina; Titiek Tjahya Andari; Indra Cahya Kusuma

2013-01-01

Consumer behavior will determine their decision making in the buying process. The approach to the decision making process that gives a specific description on the reason why consumers behave in certain ways was conducted by: 1) formulating structural variables that affect external and internal factors towards perception; 2) formulating structural variables of perception towards attitude and preference; 3) formulating structural variables of attitude and preference towards consumer behavior on...

PREFERENCES AND BUYING BEHAVIOUR OF BEEF CONSUMERS IN TUSCANY

Directory of Open Access Journals (Sweden)

Marija RADMAN

2005-07-01

Full Text Available Tuscany, probably the most famous Italian region, is known because of many typical food specialities. One of them is the “fi orentina” - a thick, fi rst quality beef, called after the name of the city of Florence. However, recent trends in consumers’ behaviour and the BSE crisis have affected the attitude of consumers toward such products. In this study are presented the results of a mail survey about beef consumption and preferences that was conducted in Tuscany in May 2002. The survey showed that, despite recent food scares and new consumption behaviour, Tuscany consumers still like and prefer beef that has guarantees of quality. Therefore, there are good market opportunities for the Italian and foreign beef producers in Tuscany if they will provide consumers with not only good quality beef, but also more information about the meat.

The consumer competence of young adults

DEFF Research Database (Denmark)

Grønhøj, Alice

2007-01-01

of consumer competence in actual consumption decisions, however more competent approaches were reported when respondents were faced with hypothetical purchase situations. The young consumers' own understanding of what consumer competence requires showed some degree of correspondence with traditional notions...... of 'desirable consumer socialization', but also added a fundamental consumer competence to the list: to carefully consider one's need to make a purchase. Research limitations/implications The study included only a certain segment of young consumers. Future studies of consumer competence may include consumers......, particularly with respect to how new, complex buying decisions are managed. Findings Guidance from family and friends was found to be of major significance as regards complex consumer decisions made in the transition period from home to first household. The young adults did not display very high levels...

Acceptance of irradiated food by North American consumers

International Nuclear Information System (INIS)

Marcotte, M.; Kunstadt, P.

1993-01-01

Sales of irradiated foods clearly indicate that North American consumers appreciate the value of irradiated foods. The results of North American consumer attitude surveys can be used to predict acceptance of quality irradiated foods, especially when improved food safety is the perceived benefit. Consumers perceive the most benefit when irradiation is used to improve food safety or to reduce the chemicals used on foods. Information about irradiation seems to increase consumer willingness to buy. Consumer activists continue to attempt to prevent the sale of labelled irradiated foods, but they have not been successful. (author)

THE IMPORTANCE OF BRAND AWARENESS IN CONSUMERS’ BUYING DECISION AND PERCEIVED RISK ASSESSMENT

Directory of Open Access Journals (Sweden)

Ovidiu MOISESCU

2009-01-01

Full Text Available Brand awareness, as one of the fundamental dimensions of brand equity, isoften considered to be a prerequisite of consumers’ buying decision, as itrepresents the main factor for including a brand in the consideration set.Brand awareness can also influence consumers’ perceived risk assessmentand their confidence in the purchase decision, due to familiarity with thebrand and its characteristics. On the other hand, brand awareness can bedepicted into at least two facets – unaided (brand recall and aided (brandrecognition – each of the two facets having its more or less effectiveinfluence on buying decision and perceived risk assessment. This paper triesto reveal, on one hand, the importance of unaided brand awareness when itcomes to consumers’ buying decision and, on the other hand, the importanceof aided brand awareness when assessing the perceived risk associated withthe purchase. The analysis is conducted in a comparative manner,considering the case of durable versus non-durable products, and with focuson urban Romanian consumers.

How will better products improve the sensory-liking and willingness to buy insect-based foods?

Science.gov (United States)

Tan, Hui Shan Grace; Verbaan, Yoeri Timothy; Stieger, Markus

2017-02-01

Insects have been established to be a more sustainable alternative source of protein in comparison to conventional meats, but have little appeal to those who are unfamiliar with their taste. Yet little attention has been given to understanding how more appealing products could be developed, and whether that is sufficient to encourage consumption of a culturally unusual food. By evaluating appropriate (i.e. meatball) and inappropriate (i.e. dairy drink) mealworm products along with the original mealworm-free products, this study provided new insights into how the product influences sensory-liking and willingness to buy insect-based foods for trial and regular consumption. Willing (n=135) and unwilling tasters (n=79) were recruited to explore differences between individuals who differ in their intentions to eat insects. An appropriate product context improved the expected sensory-liking and willingness to buy mealworm products once and regularly. However, consumers should first be motivated to eat insects for a better product to improve consumption intentions. Descriptive sensory profiling revealed that mealworm products were expected and experienced to taste very different from the original mealworm-free products, but were generally preferred to taste similar to the original, albeit with some unique attributes. Using a familiar and liked product preparation could help to increase trial intentions, but the product should also be appropriate and taste good if it is to be regularly consumed. We conclude that even with high interest and good products, willing consumers still hesitate to consume insect-based foods regularly due to other practical and socio-cultural factors. We recommend that future research should not only give emphasis to increasing initial motivations to try, but should address the barriers to buying and preparing insects for regular consumption, where issues relating to availability, pricing, knowledge and the social environment inhibit the uptake of

Materialism, status consumption, and consumer independence.

Science.gov (United States)

Goldsmith, Ronald Earl; Clark, Ronald A

2012-01-01

Materialism influences many people. We focus on two aspects of this influence: reactions to prestige products and to the influence of others. A study of 187 U.S. student consumers shows that materialism is positively related to buying products that confer status. In contrast, materialism is negatively related to consumer independence, an enduring tendency to pay minimal attention to the prescribed norms of other consumers and to make product and brand decisions according to personal preferences. Consuming products for status is also negatively related to consumer independence. Moreover, the association between materialism and consumer independence is completely mediated by consuming for status. Materialism urges consumers to be status conscious so that they follow social norms in purchasing, but seeking status through goods is avoided by less materialistic, independent consumers. A second study (n = 258) also using student consumers confirmed these results.

Nanoproducts – what is actually available to European consumers?

DEFF Research Database (Denmark)

Hansen, Steffen Foss; Heggelund, Laura Roverskov; Revilla Besora, Pau

2016-01-01

It remains unclear which kinds of nanoproducts are available on the European market, although this information is a prerequisite for any kind of exposure and risk assessment. In order to address this lack of information, we have established The Nanodatabase (http://www.nanodb.dk), which is an onl......It remains unclear which kinds of nanoproducts are available on the European market, although this information is a prerequisite for any kind of exposure and risk assessment. In order to address this lack of information, we have established The Nanodatabase (http://www.nanodb.dk), which...... is an online inventory of products claimed by manufacturers to contain nanomaterials (NMs) or be based on nanotechnology. The database currently entails 2231 products. The database is unique and includes basic information about the product (name, NM used, location of NM, product category, etc.) as well...... hazard potential of most products is either “high” or “unknown”. In order to address the current lack of reporting by manufacturers when it comes to nanoproducts, we recommend that it is made mandatory to disclose and report any nanomaterials used in a consumer product and it becomes illegal to advertise...

A STUDY ON FACTORS AFFECTING BUYING BEHAVIOUR OF CONSUMERS FOR ECO - FRIENDLY PRODUCTS

OpenAIRE

N. Anil Kumar; Dr. Mridanish Jha

2017-01-01

Products are not the only thing which can be eco-friendly and actions are also friendly to the environment. Several people think that eco-friendly products are only the first step, and that people who are actually dedicated to the environment also need to change their lifestyles, diminishing the quantum of resources they use by living more competently. The exploratory factor analysis shows that price, quality, value, trust and easy to use are the factors that affecting buying behaviour of con...

Impact of Online Shopping on the Purchase Behavior of Consumers in Chennai City

Directory of Open Access Journals (Sweden)

A.VARADARAJ

2016-12-01

Full Text Available Online shopping or e-shopping is a form of electronic commerce which allows consumers to directly buy goods or services from a seller over the Internet using a web browser. The proliferation of online group buying websites is changing marketing strategies and buyers' habits without doubt. The study focuses on the impact of online shopping on the purchase behaviour of consumers in Chennai city. Questionnaire was used to collect the primary data. The sample size of the study was 150 and the sample design adopted was convenience sampling. This paper tried to find out the impact of online market towards purchase behaviour of consumers and gives suggestions to improve the same.

Effect on Perceived Stimulation dan Perceived Crowding on the Decision of the Unplanned Purchase (Impulse Buying

Directory of Open Access Journals (Sweden)

Enggal Sriwardiningsih

2011-11-01

Full Text Available Purchase decisions aren’t made necessarily planned, because impulsive buying is such a result of environmental stimuli shopping. Things affecting unplanned purchasing decisions are perceived by stimulation and crowding. The purpose of this study is to determine whether there are influences between perceived crowding and stimulation of impulse buying simultaneously or partial. The object used is one of the largest retailers in Cilegon. This research design is quantitative analysis of the consumer unit. The collecting data technique includes using questionnaires, interviews, and literature from previous research. Data processed using the SPSS 16.0 program through the validity and reliability, normality test, and regression analysis. The study states that there is significant influence between perceived crowding and perceived stimulation both simultaneous and partial response to impulse buying. 

Brand Placement and Consumer Choice: An in-Store Experiment

Science.gov (United States)

Sigurdsson, Valdimar; Saevarsson, Hugi; Foxall, Gordon

2009-01-01

An in-store experiment was performed to investigate the effects of shelf placement (high, middle, low) on consumers' purchases of potato chips. Placement of potato chips on the middle shelf was associated with the highest percentage of purchases. The results confirm the importance of item placement as a factor in consumers' buying behavior.…

Factors influencing consumer purchasing intention on Thai herbal tea in Germany

OpenAIRE

Surattanaporn, Sukontha

2012-01-01

Tea consumption has been increased, especially in Germany, as consumers are more concerned about health taking care for the people at different ages. Consumers are more careful of what they are consuming, and increasingly consuming the products which are originally come from nature. Herbal tea industry became more attractive and shows opportunities to the firms as well as consumers. A study about factors that can persuade or motivate consumer's intention to buy herbal tea from Thailand can he...

Compulsive buying: an overlooked entity.

Science.gov (United States)

Basu, Bishnupriya; Basu, Saikat; Basu, Jharna

2011-08-01

Compulsive buying is an under-recognised entity among Indian psychiatrists. A Medline search, hand searching of journals and direct communications with lead investigators in compulsive buying have generated numerous studies. Overseas data indicate a community prevalence between 1% and 8% . The phenomenon can be an independent entity or appears as a comorbidity with another axis I or axis II disorder. A degree of suspicion on part of clinician regarding its possible presence is the key to its detection. A few rating instruments are available to quantify the morbidity and screening for compulsive buying. Management involves pharmacotherapy with SSRIs, psychotherapy, self-help groups and self-help books. Epidemiological and clinical studies on compulsive buying should be undertaken by Indian psychiatrists to provide better services for people suffering from compulsive buying.

Price Intransparency, Consumer Decision Making and European Consumer Law

OpenAIRE

Boom, Willem

2011-01-01

textabstractPrice comparison is a basic element of competition. For comparison to work, at least prices need to be transparent. Moreover, price is usually a focal point in consumer thinking and deciding on transactions. Hence, obfuscating prices can be detrimental to consumers. Therefore, it is vital for policymakers to know how transparent pricing is in reality. Commercial practices involving price intransparency can be detrimental to consumer decision making and may be associated with marke...

MANIPULATING CONSUMERS THROUGH ADVERTISING

Directory of Open Access Journals (Sweden)

Nicoleta -Andreea Neacşu

2012-12-01

Full Text Available Marketing communication has evolved steadily in the direction of increasing complexity and increasing volume of funds needed to run their own actions. More than ever, consumers are exposed to an overwhelming variety of sources and communication tehniques, the information received being numerous, diverse and polyvalent. The desire to make more efficient the marketing communication activity urges the broadcasters to encode messages, to use effective means of propagation in order to obtain a high degree of control on receptors and to influence the consumption attitudes. Between the means used for this purpose, manipulation tehniques are well known. This paper highlights the main conclusions drawn as a result of a quantitative marketing research on the adult population from Braşov in order to identify the attitudes and opinions of consumers from Braşov regarding the manipulation techniques used by commercial practices and advertising.The results of the research have shown that 82% of the respondents buy products in promotional offers, and 18% choose not to buy these products and 61% of the respondents consider that they have not been manipulated not even once, while only 39% believe that they have been manipulated at least once through advertising or commercial practices. Advertisements on TV have a strong influence on consumers, 81% of the respondents considering that at least once they have bought a product because of a TV commercial.

Clean energy choices: Tips on buying and using renewable energy at home

International Nuclear Information System (INIS)

NREL

2000-01-01

This brochure provides information on how consumers can use renewable energy in and around the home. Information on buying green power; using renewables to generate power; using passive and active solar and geothermal heat pumps to heat, cool and light buildings; and using alternative fuels and vehicles is included. Resources at the end of each chapter help readers find more information

Clean energy choices: Tips on buying and using renewable energy at home

Energy Technology Data Exchange (ETDEWEB)

NREL

2000-04-07

This brochure provides information on how consumers can use renewable energy in and around the home. Information on buying green power; using renewables to generate power; using passive and active solar and geothermal heat pumps to heat, cool and light buildings; and using alternative fuels and vehicles is included. Resources at the end of each chapter help readers find more information.

Consumer acceptance of irradiated poultry

International Nuclear Information System (INIS)

Hashim, I.B.; Resurreccion, A.V.A.; McWatters, K.H.

1995-01-01

A simulated supermarket setting (SSS) test was conducted to determine whether consumers (n = 126) would purchase irradiated poultry products, and the effects of marketing strategies on consumer purchase of irradiated poultry products. Consumer preference for irradiated poultry was likewise determined using a home-use test. A slide program was the most effective educational strategy in changing consumers' purchase behavior. The number of participants who purchased irradiated boneless, skinless breasts and irradiated thighs after the educational program increased significantly from 59.5 and 61.9% to 83.3 and 85.7% for the breasts and thighs, respectively. Using a label or poster did not increase the number of participants who bought irradiated poultry products. About 84% of the participants consider it either 'somewhat necessary' or 'very necessary' to irradiate raw chicken and would like all chicken that was served in restaurants or fast food places to be irradiated. Fifty-eight percent of the participants would always buy irradiated chicken if available, and an additional 27% would buy it sometimes. About 44% of the participants were willing to pay the same price for irradiated chicken as for nonirradiated. About 42% of participants were willing to pay 5% or more than what they were currently paying for nonirradiated chicken. Seventy-three percent or more of consumers who participated in the home-use test (n = 74) gave the color, appearance, and aroma of the raw poultry products a minimum rating of 7 (= like moderately). After consumers participated in a home-use test, 84 and 88% selected irradiated thighs and breasts, respectively, over nonirradiated in a second SSS test

Consumer acceptance of irradiated poultry.

Science.gov (United States)

Hashim, I B; Resurreccion, A V; McWatters, K H

1995-08-01

A simulated supermarket setting (SSS) test was conducted to determine whether consumers (n = 126) would purchase irradiated poultry products, and the effects of marketing strategies on consumer purchase of irradiated poultry products. Consumer preference for irradiated poultry was likewise determined using a home-use test. A slide program was the most effective educational strategy in changing consumers' purchase behavior. The number of participants who purchased irradiated boneless, skinless breasts and irradiated thighs after the educational program increased significantly from 59.5 and 61.9% to 83.3 and 85.7% for the breasts and thighs, respectively. Using a label or poster did not increase the number of participants who bought irradiated poultry products. About 84% of the participants consider it either "somewhat necessary" or "very necessary" to irradiate raw chicken and would like all chicken that was served in restaurants or fast food places to be irradiated. Fifty-eight percent of the participants would always buy irradiated chicken if available, and an additional 27% would buy it sometimes. About 44% of the participants were willing to pay the same price for irradiated chicken as for nonirradiated. About 42% of participants were willing to pay 5% or more than what they were currently paying for nonirradiated chicken. Seventy-three percent or more of consumers who participated in the home-use test (n = 74) gave the color, appearance, and aroma of the raw poultry products a minimum rating of 7 (= like moderately). After consumers participated in a home-use test, 84 and 88% selected irradiated thighs and breasts, respectively, over nonirradiated in a second SSS test.

Social Media Communication and Consumer Brand Perceptions

OpenAIRE

Rizwan Ali Khadim; Bilal Zafar; Muhammad Younis

2014-01-01

Social media has changed the shape of communication strategies in the corporate world. Corporations are using social media to reach their maximum stakeholders in minimum time at different social media forums. Consumers being an important corporate stakeholder hold significant importance in corporate communication strategy. The current study examines the role of social media communication on consumer brand perceptions and their buying behavior. A comprehensive survey is conducted through vario...

Female consumers' familiarity with clothing brands and their trust

African Journals Online (AJOL)

user

experience during consumer decision making and simultaneously .... concerning the marketing of their products in a competitive .... method, the findings cannot be generalised to the whole ...... Compulsive buying behavior and its relationship.

Depression, materialism, and excessive Internet use in relation to compulsive buying.

Science.gov (United States)

Mueller, Astrid; Mitchell, James E; Peterson, Lisa A; Faber, Ronald J; Steffen, Kristine J; Crosby, Ross D; Claes, Laurence

2011-01-01

The objective of the study was to examine the relationship between compulsive buying (CB), depression, materialism, and excessive Internet use. An online survey of 387 consumers was conducted including questions about demographics and shopping venues, the Compulsive Buying Scale, the Patient Health Questionnaire Depression Scale, the Materialistic Values Scale, and questions concerning excessive Internet use. Seventeen percent of the participants reported Compulsive Buying Scale scores less than -1.34 and were considered to be having CB. Participants with CB did not significantly differ from those without CB regarding age, sex, marital status, annual household income, and shopping preferences. Individuals with CB reported more depressive symptoms, higher materialistic values endorsement, and more severe excessive Internet use compared with those without CB. Results of a stepwise logistic regression analysis with CB as the dependent variable showed that materialism and depression were associated with CB, whereas excessive Internet use was not. Materialism and depression jointly influence CB. Further research is needed to examine the influence of materialism on CB in a clinical sample consisting of patients with diagnosed CB. Copyright © 2011 Elsevier Inc. All rights reserved.

Organizational buying behavior: An integrated model

Directory of Open Access Journals (Sweden)

Rakić Beba

2002-01-01

Full Text Available Organizational buying behavior is decision making process by which formal organizations establish the need for purchased products and services, and identify, evaluate, and choose among alternative brands and suppliers. Understanding the buying decision processes is essential to developing the marketing programs of companies that sell to organizations, or to 'industrial customers'. In business (industrial marketing, exchange relationships between the organizational selling center and the organizational buying center are crucial. Integrative model of organizational buying behavior offers a systematic framework in analyzing the complementary factors and what effect they have on the behavior of those involved in making buying decisions.

Reklamların ve Cinsiyet Kimliği Rolünün Tüketicilerin Satın Alma Davranışları Üzerindeki Etkisi = The Effect of Advertisements and Gender Identity Role on Consumer Buying Behavior

Directory of Open Access Journals (Sweden)

Mehmet İsmail YAĞCI

2010-01-01

Full Text Available Gender is a segmentation criterion which has been used for a long time especially for the analyses of consumer behavior in traditional marketing. However an obligation has aroused to digress the traditional patterns in order to understand consumer behavior in our rapidly changing world. At this point, “gender identity role” concept which is frequently encountered in the literature reminded may help researchers in understanding complex consumer buying behavior. In this study, consumer’s gender identity’s impact on their response to advertisements and whether their socio-economic status levels’ effect their gender identities or not have been analyzed and some significant relations have been found.

A statistical study on consumer's perception of sustainable products

Science.gov (United States)

Pater, Liana; Izvercian, Monica; Ivaşcu, Larisa

2017-07-01

Sustainability and sustainable concepts are quite often but not always used correctly. The statistical research on consumer's perception of sustainable products has tried to identify the level of knowledge regarding the concept of sustainability and sustainable products, the selected criteria concerning the buying decision, the intention of purchasing a sustainable product, main sustainable products preferred by consumers.

Addictive buying: causes, processes, and symbolic meanings. Thematic analysis of a buying addict's diary.

Science.gov (United States)

García Ureta, Irene

2007-11-01

The aims of this study were twofold. On the one hand, to reach an understanding of, and to illustrate the experience of addictive buying and, on the other, to throw some light on the controversial subject of addicts' personal responsibility for their behavior. With these aims, a thematic analysis of an extensive diary written by a compulsive buyer is presented. Four themes emerge from the analysis: the defining characteristics of addiction to buying that determine the boundary separating it from other forms of impulsive or careless buying; several causal factors; the role that money and material objects play in family relationships and friendships through the symbolic meanings they adopt; and the relationship of personal values with impulsiveness and self-control. In view of the results, the moral model of addiction to buying is discussed, and an explanatory model of the ambivalence that is characteristic of addiction to buying is proposed, based on a personal hierarchy of values.

The Impact of Hidden Advertising on Consumers Purchase Behaviour of Books

Directory of Open Access Journals (Sweden)

Helena Rojec

2013-09-01

Full Text Available ABSTRACTCovert advertising is a form of illegal marketing when a text is published as editorial content although it is ordered and paid for by the advertiser. Covert advertising has an increasing influence on book consumption and on book consumers whose choices are often made unconsciously. They are frequently affected by various psychological factors such as motives, perceptions, attitudes and personality. The aim of the survey was to find out purchasing habits of book consumers, reasons for buying books and the amount of money they are willing to spend on books. We were interested whether consumers know that covert advertising is illegal and that it influences their behaviour. A web questionnaire accessible for three months was completed by 470 respondents. The results show that most respondents like to purchase books. Most often they buy books that are classified as the light reading (novels, thrillers, etc.. When buying books they usually pay attention to the book genre, its title and author. The survey results also point to the poor understanding of the term “covert advertising”. Thus, they could be an incentive to raise consumers awareness of this form of advertising. More stringent control of media editors and tougher penalties for offenders are suggested as well as a public list of all those who in any way contribute to misleading the public.

Third party internet seals: reviewing the effects on online consumer trust

NARCIS (Netherlands)

Kerkhof, P.; van Noort, G.; Lee, I.

2010-01-01

Buying online is still perceived as risky. A key strategy of online marketers to increase consumer trust in online ordering is to display privacy and security seals on their web sites. Although research indicates that these Internet seals do not necessarily mean better safety for online consumers,

The role of social identity and attitudes toward sustainability brands in buying behavior for organic products

NARCIS (Netherlands)

Bartels, J.; Hoogendam, K.

2011-01-01

Green consumerism and the role of eco-marketing have become increasingly important for increasing the market share of sustainable (non-) food products. The current study examines the effect of social identification with certain green consumer groups on brand knowledge, brand attitude and buying

Narcissism predicts impulsive buying: phenotypic and genetic evidence

Directory of Open Access Journals (Sweden)

Huajian eCai

2015-07-01

Full Text Available Impulsive buying makes billions of dollars for retail businesses every year, particularly in an era of thriving e-commerce. Narcissism, characterized by impulsivity and materialism, may serve as a potential antecedent to impulsive buying. To test this hypothesis, two studies examined the relationship between narcissism and impulsive buying. In study 1, we surveyed narcissism and the impulsive buying tendency among an online sample and found that while adaptive narcissism was not correlated with impulsive buying, maladaptive narcissism was significantly predictive of the impulsive buying tendency. By investigating narcissism and the impulsive buying tendency in 304 twin pairs, study 2 showed that global narcissism and its two components, adaptive and maladaptive narcissism, as well as the impulsive buying tendency were heritable. The study found, moreover, that the connections between global narcissism and impulsive buying, and between maladaptive narcissism and impulsive buying were genetically based. These findings not only establish a link between narcissism and impulsive buying but also help to identify the origins of the link. The present studies deepen our understanding of narcissism, impulsive buying, and their interrelationship.

The Check is In the Mail: An Analysis of the Antecedents of Consumer Debt

Directory of Open Access Journals (Sweden)

Rebeca Formiga Figueira

2014-11-01

Full Text Available Studies in the field of marketing and society that address consumer debt are relevant for helping the consumer to preserve his/her financial health. This manuscript analyzed the antecedents of consumer debt by means of attitude towards money, attitude towards credit card, self-control, compulsive buyings, impulsive buyings, and debt propensity. Data analysis included descriptive statistics and structural equations modeling. The sample consisted of 301 respondents that provided their perceptions through a Google Docs online form. The direct influence of the attitude towards credit card on debt propensity was accepted. Some hypotheses were not confirmed, which can be explained by the specific characteristics of Brazilian consumers. Findings suggest that marketing should pay attention to the actual practices and the legislation about credit card use. 

Revisiting GMOs: Are There Differences in European Consumers' Acceptance and Valuation for Cisgenically vs Transgenically Bred Rice?

Science.gov (United States)

Delwaide, Anne-Cécile; Nalley, Lawton L; Dixon, Bruce L; Danforth, Diana M; Nayga, Rodolfo M; Van Loo, Ellen J; Verbeke, Wim

2015-01-01

Both cisgenesis and transgenesis are plant breeding techniques that can be used to introduce new genes into plant genomes. However, transgenesis uses gene(s) from a non-plant organism or from a donor plant that is sexually incompatible with the recipient plant while cisgenesis involves the introduction of gene(s) from a crossable--sexually compatible--plant. Traditional breeding techniques could possibly achieve the same results as those from cisgenesis, but would require a much larger timeframe. Cisgenesis allows plant breeders to enhance an existing cultivar more quickly and with little to no genetic drag. The current regulation in the European Union (EU) on genetically modified organisms (GMOs) treats cisgenic plants the same as transgenic plants and both are mandatorily labeled as GMOs. This study estimates European consumers' willingness-to-pay (WTP) for rice labeled as GM, cisgenic, with environmental benefits (which cisgenesis could provide), or any combination of these three attributes. Data were collected from 3,002 participants through an online survey administered in Belgium, France, the Netherlands, Spain and the United Kingdom in 2013. Censored regression models were used to model consumers' WTP in each country. Model estimates highlight significant differences in WTP across countries. In all five countries, consumers are willing-to-pay a premium to avoid purchasing rice labeled as GM. In all countries except Spain, consumers have a significantly higher WTP to avoid consuming rice labeled as GM compared to rice labeled as cisgenic, suggesting that inserting genes from the plant's own gene pool is more acceptable to consumers. Additionally, French consumers are willing-to-pay a premium for rice labeled as having environmental benefits compared to conventional rice. These findings suggest that not all GMOs are the same in consumers' eyes and thus, from a consumer preference perspective, the differences between transgenic and cisgenic products are

IMPULSIVE BUYING PADA DEWASA AWAL DI YOGYAKARTA

Directory of Open Access Journals (Sweden)

Paulus Henrietta

2012-10-01

Full Text Available T his research aimed to know the impulsive buying tendency of early adult in Yogyakarta. Impulsive buying was a buying activity without cosideration, and accompanied by strong emotional response. High impulsive buying tendency occured between age 18 to 39 years old. This research was a quantitative descriptive research with 395 subjects. Generally, the impulsive buying tendency in this research was low. Based on comparation between man and woman, it was found that woman was more impulsive than man. The result also showed that married person was more impulsive than unmarried person. Based on the types of job, there was several different among those types. But there was no different of impulsive buying tendency based on the education background level. Keywords: impulsive buying, early adult

Consumer preferences for cultural heritage and tourism e-sevices: A case study of three European cities

Directory of Open Access Journals (Sweden)

Wadim Strielkowski

2013-12-01

Full Text Available This paper reports the results of a marketing study aimed at discovering consumer preferences for the e-services in European cultural destinations. Our results are central to eliciting potential consumers’ preferences for tourism and cultural heritage-related e-services. The paper is based on the analysis of user surveys conducted by the authors within the ISAAC EU-funded project in Amsterdam, Genoa and Leipzig in 2007-2009. Three types of consumers were contacted: residents, visitors and (cultural heritage service providers. Our results provide a number of important recommendations for the design of e-tourism ICT platforms in European cities. The ICT platforms constitute a new market product, representing a novel approach to increasing the revenues from incoming tourism. The recommendations suggest priorities to ensure that the information system will most readily meet potential consumers’ needs.

To buy or not to buy? An experimental study of consumer boycotts in retail markets

Czech Academy of Sciences Publication Activity Database

Tyran, J. R.; Engelmann, Dirk

2005-01-01

Roč. 72, č. 285 (2005), s. 1-16 ISSN 0013-0427 Institutional research plan: CEZ:AV0Z70850503 Keywords : retail market * consumers * prices Subject RIV: AH - Economics Impact factor: 0.647, year: 2005

Consumer Learning, Brand Loyalty, and Competition

OpenAIRE

J. Miguel Villas-Boas

2004-01-01

In several markets, consumers can gain further information regarding how well a product fits their preferences only by experiencing it after purchase. This could then generate loyalty for the products tried first. This paper considers a model in which consumers learn in the first period about the product they buy and then make choices in the second period about the competing products, given what they learned in the first period. The paper finds that if the distribution of valuations for each ...

An Analysis of the Effect of Product Packaging on Consumers’ Buying Choice in Calabar Municipality, Cross River State, Nigeria

OpenAIRE

F.L. Lifu

2012-01-01

Good packaging and quality product that matches the price often calls for repeated patronage from consumers which enable the firm to stay in business. Good and attractive packaging of products creates readily available market for the firm and may help to cut down on advertising cost. The study examines the effect of good packaging of products on consumers’ buying choice as well as on impulse buying. Data were obtained from the administration of 400 copies of a structured questionnaire to cons...

Consumer choices: Going green to be seen

NARCIS (Netherlands)

B. van den Bergh (Bram); V. Griskevicius (Vladas); J.M. Tybur (Joshua)

2010-01-01

textabstractWhat motivates consumers to buy eco-friendly products? Are people’s choices linked to their concern for the environment and thus to be viewed as expressions of altruism, or are motives fragile and self-serving reflections of concern about social status within the community?

The Belonging of Online-buying Group%论网络团购中的消费者归属感

Institute of Scientific and Technical Information of China (English)

龚艳萍; 吴金典

2011-01-01

The online-buying group is emerging in Internet market, and the online-buying group belonging can prompt to maintaining consumer behavior.This paper expounds the connotation of the online-buying group and belonging, analyzes the influence of the online-buying group belonging,discusses the network the cultivation of the online-buying grouo belonging.%网络团购是网络市场的新兴产物,而消费者归属感的形成可促使消费者产生习惯性的消费行为,要想长期维持网络团购,必须促使消费者对网络团购形成归属感.本文阐述了网络团购及归属感的内涵,分析了网络团购中归属感的影响因素,探讨了网络团购中消费者归属感的培养.

Price Intransparency, Consumer Decision Making and European Consumer Law

NARCIS (Netherlands)

W.H. van Boom (Willem)

2011-01-01

textabstractPrice comparison is a basic element of competition. For comparison to work, at least prices need to be transparent. Moreover, price is usually a focal point in consumer thinking and deciding on transactions. Hence, obfuscating prices can be detrimental to consumers. Therefore, it is

Childhood trauma and compulsive buying.

Science.gov (United States)

Sansone, Randy A; Chang, Joy; Jewell, Bryan; Rock, Rachel

2013-02-01

Childhood trauma has been empirically associated with various types of self-regulatory difficulties in adulthood. However, according to the extant literature, no study has examined relationships between various types of childhood trauma and compulsive buying behavior in adulthood. Using a self-report survey methodology in a cross-sectional consecutive sample of 370 obstetrics/gynecology patients, we examined five types of childhood trauma before the age of 12 years (i.e. witnessing violence, physical neglect, emotional abuse, physical abuse, sexual abuse) in relationship to compulsive buying as assessed by the Compulsive Buying Scale (CBS). All forms of trauma demonstrated statistically significant correlations with the CBS. Using a linear regression analysis, both witnessing violence and emotional abuse significantly contributed to CBS scores. Further analyses indicated that race did not moderate the relationship between childhood trauma and compulsive buying. Findings indicate that various forms of childhood trauma are correlated with compulsive buying behavior, particularly witnessing violence and emotional abuse.

Impulsive Buying Pada Dewasa Awal Di YOGYAKARTA

OpenAIRE

Henrietta, Paulus

2012-01-01

This research aimed to know the impulsive buying tendency of early adult in Yogyakarta. Impulsive buying was a buying activity without cosideration, and accompanied by strong emotional response. High impulsive buying tendency occured between age 18 to 39 years old. This research was a quantitative descriptive research with 395 subjects. Generally, the impulsive buying tendency in this research was low. Based on comparation between man and woman, it was found that woman was more impulsive than...

IMPULSIVE BUYING PADA DEWASA AWAL DI YOGYAKARTA

OpenAIRE

Paulus Henrietta

2012-01-01

T his research aimed to know the impulsive buying tendency of early adult in Yogyakarta. Impulsive buying was a buying activity without cosideration, and accompanied by strong emotional response. High impulsive buying tendency occured between age 18 to 39 years old. This research was a quantitative descriptive research with 395 subjects. Generally, the impulsive buying tendency in this research was low. Based on comparation between man and woman, it was found that woman was more impulsive...

Hoarding in a compulsive buying sample.

Science.gov (United States)

Mueller, Astrid; Mueller, Ulrike; Albert, Patricia; Mertens, Christian; Silbermann, Andrea; Mitchell, James E; de Zwaan, Martina

2007-11-01

Previous research has indicated that many compulsive buyers also suffer from compulsive hoarding. The present work specifically examined hoarding in a compulsive buying sample. Sixty-six treatment-seeking compulsive buyers were assessed prior to entering a group therapy for compulsive buying using the Compulsive Buying Scale (CBS), the Yale-Brown Obsessive-Compulsive Scale (Y-BOCS)-Shopping Version, the Compulsive Acquisition Scale (CAS), the German-CBS, the Saving Inventory-Revised (SI-R), the Maudsley Obsessive Compulsive Inventory (MOCI), the Barratt Impulsiveness Scale (BIS-11), and the Structured Clinical Interview for DSM-IV Axis I (SCID). Inclusion criteria were current problems with compulsive buying according to the proposed diagnostic criteria for compulsive buying by McElroy, Keck, Pope, Smith, and Strakowski [(1994). Compulsive buying: A report of 20 cases. Journal of Clinical Psychiatry, 55, 242-248]. Our results support the assumption that many but not all compulsive buyers suffer from compulsive hoarding. A significant association between the SI-R and the compulsive buying measures CBS, Y-BOCS-SV, German-CBS, and the CAS-Buy subscale was found, which is mostly caused by the SI-R subscale acquisition. The SI-R subscales clutter and difficulty discarding were more closely associated with the CAS-Free subscale and with obsessive-compulsive symptoms. Hoarding compulsive buyers reported more severe buying symptoms and obsessive-compulsive symptoms and presented with a higher psychiatric co-morbidity, especially any current affective, anxiety and eating disorder. Specific therapeutic interventions for compulsive buyers who also report compulsive hoarding appear indicated.

Online grocery retailing: What do consumers think?

DEFF Research Database (Denmark)

Ramus, Kim Bjarne; Nielsen, Niels Asger

2005-01-01

beliefs in predicting internet shopping behavior. Practical implications: The findings could be used to direct attention to consumer beliefs about internet grocery shopping which have the potential of acting as barriers to this line of e-commerce. Originality/value: To shed some light on the role...... Kingdom and three in Denmark, were conducted among consumers with different degrees of experience with internet grocery shopping. This diversification of respondents was chosen to capture a broad range of the consumer beliefs that predict intentions to buy groceries online or not. The TPB framework...... of consumers in an underperforming and understudied branch of internet retailing. Barriers in the consumers' minds to shop for groceries online are identified using an established theoretical framework....

Narcissism predicts impulsive buying: phenotypic and genetic evidence

Science.gov (United States)

Cai, Huajian; Shi, Yuanyuan; Fang, Xiang; Luo, Yu L. L.

2015-01-01

Impulsive buying makes billions of dollars for retail businesses every year, particularly in an era of thriving e-commerce. Narcissism, characterized by impulsivity and materialism, may serve as a potential antecedent to impulsive buying. To test this hypothesis, two studies examined the relationship between narcissism and impulsive buying. In Study 1, we surveyed an online sample and found that while adaptive narcissism was not correlated with impulsive buying, maladaptive narcissism was significantly predictive of the impulsive buying tendency. By investigating 304 twin pairs, Study 2 showed that global narcissism and its two components, adaptive and maladaptive narcissism, as well as the impulsive buying tendency were heritable. The study found, moreover, that the connections between global narcissism and impulsive buying, and between maladaptive narcissism and impulsive buying were genetically based. These findings not only establish a link between narcissism and impulsive buying but also help to identify the origins of the link. The present studies deepen our understanding of narcissism, impulsive buying, and their interrelationship. PMID:26217251

Narcissism predicts impulsive buying: phenotypic and genetic evidence.

Science.gov (United States)

Cai, Huajian; Shi, Yuanyuan; Fang, Xiang; Luo, Yu L L

2015-01-01

Impulsive buying makes billions of dollars for retail businesses every year, particularly in an era of thriving e-commerce. Narcissism, characterized by impulsivity and materialism, may serve as a potential antecedent to impulsive buying. To test this hypothesis, two studies examined the relationship between narcissism and impulsive buying. In Study 1, we surveyed an online sample and found that while adaptive narcissism was not correlated with impulsive buying, maladaptive narcissism was significantly predictive of the impulsive buying tendency. By investigating 304 twin pairs, Study 2 showed that global narcissism and its two components, adaptive and maladaptive narcissism, as well as the impulsive buying tendency were heritable. The study found, moreover, that the connections between global narcissism and impulsive buying, and between maladaptive narcissism and impulsive buying were genetically based. These findings not only establish a link between narcissism and impulsive buying but also help to identify the origins of the link. The present studies deepen our understanding of narcissism, impulsive buying, and their interrelationship.

Flexible Consumers Reserving Electricity and Offering Profitable Downward Regulation

OpenAIRE

Höning, Nicolas; La Poutré, Han; Strunz, K.

2012-01-01

htmlabstractPrevious work on demand response in smart grids considers dynamic real-time prices, but has so far neglected to consider how consumers can also be involved in planning ahead, both for scheduling of consumption and reserving their ability to regulate downward during balancing. This work models a flexible consumer in a novel two-settlement electricity auction. The consumer buys electricity on an ahead market and offers downward regulation on the balancing market. Bidding in two- set...

Explaining consumer attitudes to genetic modification in food production

DEFF Research Database (Denmark)

Bredahl, Lone

for explaining consumer attitudes to genetic modification in food production which builds on modern cognitive psychology and multi-attribute attitude theory. In addition, the paper introduces the empirical research which is undertaken at present to validate and estimate the parameters of the model by means......Consumers have not had many possibilities yet for seeking out, buying and consuming genetically modified food products. However, for various reasons consumer attitude formation with regard to these products is likely to be complex and closely related to personal values. The paper presents a model...

Market Analysis and Consumer Impacts Source Document. Part II. Review of Motor Vehicle Market and Consumer Expenditures on Motor Vehicle Transportation

Science.gov (United States)

1980-12-01

This source document on motor vehicle market analysis and consumer impacts consists of three parts. Part II consists of studies and review on: motor vehicle sales trends; motor vehicle fleet life and fleet composition; car buying patterns of the busi...

An Empirical Study of the Factors Influencing Consumer Behaviour in the Electric Appliances Market

Directory of Open Access Journals (Sweden)

Małgorzata Łatuszyńska

2012-08-01

Full Text Available This study contributes to a deeper understanding of the impact of different factors on consumer buying behaviour. It analyses the relationship between several independent variables, such as cultural, social, personal, psychological and marketing mix factors, and consumer behaviour (as the dependent variable in the electric appliances market. The purpose of this study is to determine the factors affecting consumer preferences and behaviour in the electric appliances market in Iraq. The data employed to analyse the factors influencing consumers’ purchase decision-making processes were obtained through a questionnaire that was conducted in December 2011 in Basra, a city in southern Iraq. The major findings of the study indicated that, overall, the set of independent variables are weakly associated with the dependent variable. However, the in-depth analysis found that social factors, physical factors, and marketing mix elements are strongly associated with consumer buying behaviour. These analyses make it possible to discover consumer decision-making rules. The results may assist producers and retailers in understanding consumer behaviour and improving consumer satisfaction.

Compulsive buying and borderline personality symptomatology.

Science.gov (United States)

Sansone, Randy A; Chang, Joy; Jewell, Bryan; Sellbom, Martin; Bidwell, Mark

2013-04-01

In this study, the authors investigated the relationship between compulsive buying and borderline personality disorder (BPD) symptomatology--two disorders possibly linked through impulsivity. Using a survey methodology in a cross-sectional consecutive sample of nonemergent female outpatients from an obstetrics/gynecology clinic, the authors assessed compulsive buying with the compulsive buying scale (CBS) and BPD symptomatology through the BPD scale of the personality diagnostic questionnaire-4 (PDQ-4) and the self-harm Inventory (SHI). In this sample, 8% of Caucasian women and 9% of African-American women scored positively for compulsive buying. The correlations between scores on the CBS and the PDQ-4 and SHI were 0.43 and 0.41, respectively-both statistically significant at the p buying and BPD, particularly among African-American women.

Impact of Heterogeneous Consumers on Pricing Decisions under Dual-Channel Competition

Directory of Open Access Journals (Sweden)

Ying Wei

2015-01-01

Full Text Available This paper studies impact of heterogeneous consumer behavior on optimal pricing decisions under dual channel supply chain competition, which consists of one manufacturer and one retailer. The manufacturer is market leader with two sales channels: one is direct channel facing consumers directly and the other is indirect channel facing the retailer. Consumers decide whether to buy and from which channel to buy products. Purchasing decisions are based on considerations of prices posted on different channels, preference or loyalty to specific channels, and degree of rationality in decision-making process. Due to the complexity of heterogeneous consumer decision behavior, traditional mathematical analysis to the pricing problem becomes quite challenging. An agent-based modeling and simulation approach is then proposed and implemented. Simulation results reveal that consumer behavior influences both prices and profits. When consumers are increasingly loyal to the retailing channel, the retailer can make a higher selling price and more benefits. On the other hand, when consumers are increasingly loyal to the direct channel, the number of purchases from the direct channel increases and the manufacturer is better off. It is also interesting to note that as rationality level increases, selling prices for both channels slightly decrease.

[Kleptomania and compulsive buying].

Science.gov (United States)

Oishi, Masayuki

2015-09-01

Kleptomania and compulsive buying are important clinical problems. However there is no established treatment for these problems in Japan yet. In this article, we review the available clinical treatments for kleptomania and compulsive buying in Japan. Kleptomania and compulsive buying can be explained by the conditioning theory. These behaviors are reinforced by positive consequences. In particular, the problem behaviors of kleptomania arise because of arousal and tension and are reinforced by the relaxed feeling that follows. Therefore, kleptomania is treated by systematic desensitization. However, it is important that interventions such as cognitive behavioral therapy, which increase subjective adaptation. be used in combination to treat and control such behaviors.

Competing for Customers' Attention: Advertising When Consumers Have Imperfect Memory

OpenAIRE

Oksana Loginova

2005-01-01

This paper applies the theory of memory for advertising, developed in the consumer behavior literature, to an industrial organization setting to provide insight into advertising strategies in imperfectly competitive markets. There are two firms and infinitely many identical consumers. The firms produce a homogeneous product and distribute their brands through a common retailer. Consumers randomly arrive and are willing to buy one unit of the product. They are unaware of the existence of a par...

Salient beliefs about eating and buying dark green vegetables as told by Mid-western African–American women☆

Science.gov (United States)

Sheats, Jylana L.; Middlestadt, Susan E.

2013-01-01

Vegetables in the dark green group are the most nutritious, yet intake is low. Studies suggest that an increase in fruit and vegetables may improve diet-related health outcomes of African Americans. The aim of this exploratory study was to use the Reasoned Action Approach (RAA) to qualitatively assess salient, top-of-the-mind, beliefs (consequences, circumstances and referents) about eating and buying more dark green leafy vegetables each week over the next 3 months. Adult (n = 30), Midwestern African–American women, who buy and prepare food for their household participated in a face-to-face salient belief elicitation. A content analysis of verbatim text and a descriptive analysis were conducted. Findings suggest that the RAA can be used to identify salient consequences, circumstances and referents about eating and buying more dark green leafy vegetables. The use of the RAA allowed for the extraction of specific beliefs that may aid in the development of nutrition education programs that consider the varying priorities, motivators and barriers that subgroups within the population have in regard to buying and consuming dark green leafy vegetables. PMID:23415980

The Role of Intention to Consume in Creating Autobiographical Memory

Directory of Open Access Journals (Sweden)

Jony Oktavian Jony Oktavian Haryanto

2008-09-01

Full Text Available Children are a unique and also potential market. They are unique because they usually do not spend their own money but they may have high purchasing power back-up. They are potential because from the number of kids and the amount they spend, they are big and promising. Markets for kids consist of three markets: (1 primary market that targets the children itself, (2 influence market that emphasizes the influence that the children exert on family purchases, and (3 future market that considers the future market for the children. Based on the high potential market for the children, the author identifies the impacts of intention to consume for children on influence power (an effort pursued by kids in order to frequently and successfully influence parents or people surrounding them, impulsive buying (kids’ tendencies to buy spontaneously, immediately, and without any deep consideration, and autobiographical memory (a memory of previous experience that will be stored as a long-term memory. Furthermore, it is necessary to identify the antecedents of autobiographical memory for children. The results show that the intention to consume positively influences the impulsive buying as well as the autobiographical memory. For managerial implications, marketers need to put an emphasis on stimulating the intention to consume in order to create a positive autobiographical memory.

Study of the Hellenic Military Education Buying Process Using Trend Analysis to Identify Determinant Factors

Science.gov (United States)

2007-06-01

objectives, and because of their 26 Kotler Philip and Keller Kevin Lane, Marketing Management 12e...significant differences between consumer and business purchasing. 27 Principles of Marketing : <http...www.knowthis.com/tutorials/ principles -of- marketing /business.- buying-behavior.htm> Accessed March 2007. 33 Much of this has to do with an

Factors Affecting Online Impulse Buying: Evidence from Chinese Social Commerce Environment

Directory of Open Access Journals (Sweden)

Umair Akram

2018-01-01

Full Text Available First, the purpose of this study is to examine the impact of situational variables, scarcity and serendipity, on online impulse buying (OIB in Chinese social commerce (SC environment. Second, the study further assesses the moderating role of five dimensions of hedonic shopping value. Data were gathered from 671 online shoppers who come from two metropolitan cities of China, Beijing, and Shanghai. Structure equation modeling utilized was generated by AMOS 23 version to test the study hypotheses. The results confirm that situational factors positively influence the online impulse buying among Chinese online shoppers in SC environment. Four dimensions of hedonic shopping value (social shopping, relaxation shopping, adventure shopping and idea shopping positively moderate the relationship between serendipity and OIB; value shopping is insignificant with moderation effect. The finding is helpful to the online retailers and SC web developers by recommending them to take the scarcity and serendipity in their consideration. These factors have the potential to motivate the consumers to initiate the hedonic shopping aptitude to urge to buy impulsively. Unlike the previous work which remained unsuccessful in incorporating all factors into one study, this study has incorporated irrational and unplanned consumption along with rational and planned one in the same research.

The commoditization of consumer electronics products and its influence on packaging design

NARCIS (Netherlands)

Wever, R.; Boks, C.; Stevels, A.

2008-01-01

The traditional purpose of packaging for consumer electronics (CE) products was to get them in one piece from the factory to the consumers home. It was purely focused on the physical distribution. In that time, buying a CE product could be considered a major family investment. However, times have

Good Practices in Educating and Informing the New Generation of Consumers on Organic Foodstuffs

Directory of Open Access Journals (Sweden)

Lelia Voinea

2015-02-01

Full Text Available The positive image of organic products among consumers has grown gradually. Today, this image is based on a number of researches and studies conducted by specialized government bodies and private organizations and research institutes that show that these products offer, in terms of their nutritional profile, a high intake of nutrients with positive impact on health. Consumers also know that operators who produce and sell such products are subject to rigorous regulations for obtaining the organic certificate and the right to use the organic logo and are regularly monitored by inspection and certification bodies in this regard – facts that increase the new generation of consumers’ confidence in the quality and safety of these products. Having the aim of highlighting the decisive factors which contribute to the creation of a positive image for the ecological foodstuff among consumers and in order to understand the real motivations of the decisional process of buying these products, an exploring marketing research was realized among the new generation of consumers. Another aim of the investigation is the identification of some problems connected with a possible unbalanced nutritional profile of some ecological products commercialized in Romania and whose consumption may be inadequate for a diet and, implicitly, for some consumers’ health, especially for those having certain food restrictions caused by nutritional diseases from which they suffer. In this regard, we are going to analyse, from a scientific point of view, the nutritional profile of some ecological foodstuff found on the market in Romania, using an accredited and standardized method within the European Union- the SAIN-LIM method. Thereby, the paper aims to highlight the antithesis between the formal positive consumer perception and the nutritional profile of some organic products on the Romanian market. Through this endeavour we intend to draw attention on the need of adopting a

The impact of emotional involvement on online service buying decisions: an event-related potentials perspective.

Science.gov (United States)

Zhao, Meina; Wang, Jing; Han, Weiwei

2015-12-02

When examining a buying process, changes in human brain signals and their event-related potential (ERP) components can be considered a reflection of the consumers' emotions. In this experiment, participants were shown 12 products and related services that were available for purchase. After recording ERP components, we used a questionnaire to measure the individuals' emotional involvement toward the services (i.e. the same services shown in the stimuli) of the 12 products to measure the emotional valence of the services. The emotional ERP components and the late positive potential (LPP) were elicited under the service conditions and distributed over the left frontal regions. We determined that the services may evoke an LPP and that services with a high emotional value may evoke a larger LPP, which suggests that positive emotion may be measured using the LPP amplitude in the left frontal regions. This result helps elucidate whether positive emotions are stimulated during the product-service system decision-making process and helps understand the emotional valences of different services. Our analysis of the emotional motivation of the consumer suggests that the LPP may be useful as an emotional indicator for measuring consumers' evaluation of services that provides a neural view of product-service system buying decisions.

Motivation, engagement, attitudes and buying intent of female Facebook users

Directory of Open Access Journals (Sweden)

Irene le Roux

2016-05-01

Research purpose: The primary purpose was to investigate the interrelationship between motives, engagement, brand attitudes and buying intent of female Facebook brand apparel community members in South Africa. Motivation for the study: Social media created a new tool for marketers to break through advertising clutter. Scholars assert that the influence of social media brand communities on consumers’ attitudes, behaviour and intentions need to be studied, and such research should be applied to a specific industry. Research design, approach and method: A total of 333 female apparel brand community members on Facebook completed a quantitative, structured online survey. Structural equation modelling (SEM was used to investigate the interrelationship between the constructs. Main findings: The results indicated significant relationships between some of the hypothesised constructs, namely hedonic motives and brand attitude, as well as brand attitude and buyingintention. Practical/managerial implications: The findings suggested marketers should create entertaining and useful brand community experiences, as that lead to favourable attitudes, and positively influence buying intention. Suggestions for marketers to use this platform effectively to engage community members were provided. Contribution: The research contributed to the limited knowledge on brand community behaviour on Facebook in an emerging market context. This research examined female consumers, an influential segment of social media users. It provided empirical support for the theoretical relationship between brand attitude and buying intention.

Factors of influence and changes in the tourism consumer behaviour

Directory of Open Access Journals (Sweden)

Fratu, D.

2011-01-01

Full Text Available Consumer behaviour is a very important aspect to be studied in every marketing activity, therefore in tourism marketing as well. Defining and identifying the factors that influence consumers help in understanding individual needs and buying processes in their whole complexity. Consumers have changed their behaviour over the last two years due to the instability of the economic environment. The author describes in this article the factors which influence consumer behaviour and also presents how it has changed over the past two years.

Consumer acceptance of irradiated food: theory and reality

International Nuclear Information System (INIS)

Bruhn, Christine M.

1998-01-01

For years most consumers have expressed less concern about food irradiation than other food processing technologies. Attitude studies have demonstrated that when given science-based information, from 60% to 90% of consumers prefer the advantages irradiation processing provides. When information is accompanied by samples, acceptance may increase to 99%. Information on irradiation should include product benefits, safety and wholesomeness, address environmental safety issues, and include endorsements by recognized health authorities. Educational and marketing programs should now be directed toward retailers and processors. Given the opportunity, consumers will buy high quality, safety-enhanced irradiated food

Consumer responses to ecolabels

DEFF Research Database (Denmark)

Thøgersen, John; Haugaard, Pernille; Olesen, Anja

2010-01-01

Purpose - The purpose of this paper is to develop and apply a framework for understanding consumer responses to ecolabelling. Design/methodology/approach - From a consumer perspective, ecolabels are tools for supporting decision making with regard to environmentally significant products. The paper...... process. Starting the adoption process depends on both motivation (intention to buy sustainable fish products) and ability (issue-relevant knowledge). Whether and how quickly the consumer completes the adoption depends on his or her motivation, past experience with using ecolabels, and trust...... scoring highly on both issue-relevant knowledge and motivation are the most likely innovators and early adopters. Their high level of expertise means that they do not need a lot of explanation for understanding the label and its self-relevance and their strong motivation means that they will search...

Revisiting GMOs: Are There Differences in European Consumers' Acceptance and Valuation for Cisgenically vs Transgenically Bred Rice?

Directory of Open Access Journals (Sweden)

Anne-Cécile Delwaide

Full Text Available Both cisgenesis and transgenesis are plant breeding techniques that can be used to introduce new genes into plant genomes. However, transgenesis uses gene(s from a non-plant organism or from a donor plant that is sexually incompatible with the recipient plant while cisgenesis involves the introduction of gene(s from a crossable--sexually compatible--plant. Traditional breeding techniques could possibly achieve the same results as those from cisgenesis, but would require a much larger timeframe. Cisgenesis allows plant breeders to enhance an existing cultivar more quickly and with little to no genetic drag. The current regulation in the European Union (EU on genetically modified organisms (GMOs treats cisgenic plants the same as transgenic plants and both are mandatorily labeled as GMOs. This study estimates European consumers' willingness-to-pay (WTP for rice labeled as GM, cisgenic, with environmental benefits (which cisgenesis could provide, or any combination of these three attributes. Data were collected from 3,002 participants through an online survey administered in Belgium, France, the Netherlands, Spain and the United Kingdom in 2013. Censored regression models were used to model consumers' WTP in each country. Model estimates highlight significant differences in WTP across countries. In all five countries, consumers are willing-to-pay a premium to avoid purchasing rice labeled as GM. In all countries except Spain, consumers have a significantly higher WTP to avoid consuming rice labeled as GM compared to rice labeled as cisgenic, suggesting that inserting genes from the plant's own gene pool is more acceptable to consumers. Additionally, French consumers are willing-to-pay a premium for rice labeled as having environmental benefits compared to conventional rice. These findings suggest that not all GMOs are the same in consumers' eyes and thus, from a consumer preference perspective, the differences between transgenic and cisgenic

Buying and selling power in a deregulated energy market : proceedings of an Insight conference

International Nuclear Information System (INIS)

1999-01-01

Issues relating to the restructuring of Ontario's electric power industry, especially the buying and selling of power are the principal focus of this conference. The restructuring began in November 1997 when the Ontario government announced its plans to have open competition in both the wholesale and retail electricity market by the year 2000. The nature of buying and selling in a competitive energy market, the impact that this new regulatory regime will have on Municipal Electrical Utilities (MEUs), supplier certification, load profiling, power quality and reliability, and issues regarding contracts for transmission and distribution of electric power in an open electricity market received much attention. Concerns about the exercise of market power, and issues related to consumer choices and goals were also discussed. refs., tabs., figs

The Dynamic Pricing of Next Generation Consumer Durables

OpenAIRE

Barry L. Bayus

1992-01-01

Learning curve effects, aspects of consumer demand models (e.g., reservation price distributions, intertemporal utility maximizing behavior), and competitive activity are reasons which have been offered to explain why prices of new durables decline over time. This paper presents an alternative rationale based on the buying behavior for products with overlapping replacement cycles (i.e., next generation products). A model for consumer sales of a new durable is developed by incorporating the re...

AN ANALYSIS OF THE INTENTION TO PURCHASE ON THE COLLECTIVE BUYING WEBSITES THROUGH PSYCHOLOGICAL, SOCIOCULTURAL AND SITUATIONAL FACTORS

Directory of Open Access Journals (Sweden)

Erivaldo Lopes de Souza

2017-10-01

Full Text Available DOI: 10.12957/cadest.2017.25443 This article proposes to use empirical models, with good adjustment, that can provide an informative measure on the intention to buy consumers considering information about socio-cultural, psychological and situational factors associated with them. It is expected that a measure of probability provided by a model such as that proposed can be useful in strategic marketing decisions where consumers' intention to buy.To achieve the objective, initially interviewed 384 Internet users in places with large circulation of people the city of João Pessoa, Paraíba, Brazil. Then the data obtained from interviews, were used to estimate those models.  These models were based on assumptions of theories of the cognitive approach of consumer behavior, especially the Theory of Reasoned Action. The instrument used for data collection was a questionnaire containing market research questions related to psychological factors, sociocultural and situational consumer. The analysis considered only regression models of the class of generalized additive models.The most successful model presented nine variables and a single non-parametric term, obtained from smoothing splines. This model had a pseudo-R2of 0,89 and allowed to reach a percentage of correct trials of the observations of the sample equal to 94%. Keywords: Purchases intention, Regression model, Generalized Aditive Models, Consumer Behavior.

Factors influencing consumer behaviour in market vegetables in Yemen

Directory of Open Access Journals (Sweden)

Tarish H. Al-Gahaifi

2011-01-01

Full Text Available The purpose of the research is to understand factors influencing consumer behaviour when buying vegetables in Republic of Yemen. Data collection was done by structured questionnaire administered through schools, universities, government offices, and markets from 13 provinces in 5 governorates. Random convenience sampling technique was used. Total sample comprised of 463 completed questionnaires which were used for analysis. The respondents were classified into five categories on the base of their monthly income, age, education, gender, and type of settlement. Authors present the factors that can influence significantly this behaviour, e.g. price, quality, the location of seller, habit, personal relationship between consumer and seller, occasions, discount, sorting, word-mouth, time of purchase, the way of products display, and recommendation of friends and families. From the obtained results, it is obvious that there was high influence on the behaviour of Yemeni consumer when buying vegetables for factors price, occasions, discontent, and time of purchase, while factors habit, display, sorting, and the location of seller suggests medium influence, and the influence was low for word-mouth.

The Influence of Hedonic and Utilitarian Motivators on Likelihood to Buy a Tourism Package

Directory of Open Access Journals (Sweden)

Alexandra VINEREAN

2013-12-01

Full Text Available To fully understand the pattern of choice, it is important that any explanation of consumer behavior to be accompanied by a complete understanding of the interplay between a consumer’s functional goals and experiential preferences within the decision context. Consumer researchers have increasingly begun to investigate consumer choice based on distinctions that involve the purchase and consumption of goods for pleasure versus for more utilitarian and instrumental purposes. Consumers are often faced with these types of choices between hedonic and utilitarian alternatives that are at least partly driven by emotional desires rather than cold cognitive deliberations. This research approaches factor analysis and multiple linear regression in the context of 150 international respondents and their perception of hedonic and utilitarian motivators on likelihood to buy a tourism package.

Measuring compulsive buying behaviour: psychometric validity of three different scales and prevalence in the general population and in shopping centres.

Science.gov (United States)

Maraz, Aniko; Eisinger, Andrea; Hende, Borbála; Urbán, Róbert; Paksi, Borbála; Kun, Bernadette; Kökönyei, Gyöngyi; Griffiths, Mark D; Demetrovics, Zsolt

2015-02-28

Due to the problems of measurement and the lack of nationally representative data, the extent of compulsive buying behaviour (CBB) is relatively unknown. The validity of three different instruments was tested: Edwards Compulsive Buying Scale (ECBS; Edwards, E.A., 1993. Development of a new scale for measuring compulsive buying behaviour. Financial Counseling and Planning. 4, 67-85), Questionnaire About Buying Behavior (QABB; Lejoyeux, M., Ades, J., 1994. Les achats pathologiques: une addiction comportementale. Neuro-Psy. 9, 25-32.) and Richmond Compulsive Buying Scale (RCBS; Ridgway, N.M., Kukar-Kinney, M., Monroe, K.B., 2008. An expanded conceptualization and a new measure of compulsive buying. Journal of Consumer Research. 35, 622-639.) using two independent samples. One was nationally representative of the Hungarian population (N=2710) while the other comprised shopping mall customers (N=1447). As a result, a new, four-factor solution for the ECBS was developed (Edwards Compulsive Buying Scale Revised (ECBS-R)), and confirmed the other two measures. Additionally, cut-off scores were defined for all measures. Results showed that the prevalence of CBB is 1.85% (with QABB) in the general population but significantly higher in shopping mall customers (8.7% with ECBS-R, 13.3% with QABB and 2.5% with RCBS-R). Conclusively, due to the diversity of content, each measure identifies a somewhat different CBB group. Copyright © 2014 Elsevier Ireland Ltd. All rights reserved.

Designing for E-commerce, appealing to consumers

DEFF Research Database (Denmark)

1998-01-01

In order to make electronic commerce more successful, we need to look more closely at the design of web sites. The purpose of such design is to entice consumers to make regular visits, tempting them in buying goods. Thus more attention should be paid to make information more effective, presenting...

Coordination in the European Union

OpenAIRE

Martin Feldstein

2013-01-01

This paper examines the sources of current conflict within the EU and the EMU. The topics discussed include the recent ECB policy of bond buying (the OMT policy), the attempts to advance the "European Project" of stronger political union (the fiscal compact, the banking union, and the proposals for budget supervision). Contrary to the claims of the European leadership, the progress that has been made has been by individual countries and not by coordinated action. The special problems of Franc...

Sources of product information used by consumers when purchasing kitchen cabinets.

Science.gov (United States)

Geoffrey H. Donovan; David L. Nicholls; Joseph. Roos

2004-01-01

Survey data from home shows in Seattle, Washington and Anchorage, Alaska were used to determine the sources of product information used by consumers when buying kitchen cabinets. Results show that in-store sales staff are the most common source of product information, and that consumers' favorite wood species, age, and gender can influence the source of product...

Cognitive behavioral therapy for compulsive buying disorder.

Science.gov (United States)

Mitchell, James E; Burgard, Melissa; Faber, Ron; Crosby, Ross D; de Zwaan, Martina

2006-12-01

To our knowledge, no psychotherapy treatment studies for compulsive buying have been published. The authors conducted a pilot trial comparing the efficacy of a group cognitive behavioral intervention designed for the treatment of compulsive buying to a waiting list control. Twenty-eight subjects were assigned to receive active treatment and 11 to the waiting list control group. The results at the end of treatment showed significant advantages for cognitive behavioral therapy (CBT) over the waiting list in reductions in the number of compulsive buying episodes and time spent buying, as well as scores on the Yale-Brown Obsessive Compulsive Scale--Shopping Version and the Compulsive Buying Scale. Improvement was well-maintained at 6-month follow-up. The pilot data suggests that a cognitive behavioral intervention can be quite effective in the treatment of compulsive buying disorder. This model requires further testing.

OVERVIEW OF THE INDUSTRIAL MARKET IN ROMANIA. IMPLICATIONS FROM THE ORGANIZATIONAL CONSUMER PERSPECTIVE

Directory of Open Access Journals (Sweden)

Constantin SASU

2016-06-01

Full Text Available Nowadays research in consumer behaviour has become really useful in understanding consumer needs regarding the use of products or services. Despite the tremendous work carried out in the field of consumer behaviour, few studies have concentrated on the organizational consumers as main buyers in the market. In this regard, considering the economic sectors of Romania, the main purpose of the article consists in characterizing the national industrial buyers taking into consideration the organizational consumer approach. Using an empirical study based on the macroeconomic indicators published by the Romanian National Institute of Statistics, we aimed to identify the components of the organizational market in Romania. In this regard, we selected several statistical indicators specific for the agriculture sector which can help us understand the behaviour of the organizations from this area considering the buying perspective. The results obtained demonstrate that although there are many macroeconomic indicators in the agriculture sector (43 few of them (19 provide significant information regarding the industrial buying behaviour among Romanian firms from this area.

Analisis Model Struktural Faktor-Faktor Pembentuk Fashion-Oriented Impulse Buying Produk Ritel Fashion Berdasarkan Sudut Pandang Konsumen Usia Remaja [Structural Model Analysis of Fashion-Oriented Impulse Buying of Retail Products Based on the Teenage Customer's Perspective

Directory of Open Access Journals (Sweden)

Berto Mulia Wibawa

2018-05-01

Full Text Available The impact of globalization encourages many retailers from abroad with great capital to perform business activities especially in Indonesia. This also supported by the fashion industry which is currently growing. Unplanned purchases (or impulse buying is an act of purchase made by consumers who previously had no plans to buy the product. This study examines how fashion involvement influences positive emotion, hedonic consumption tendency, and fashion-oriented impulse buying at the retail fashion at Galaxy Mall Surabaya. The method of this study is using conclusive descriptive design with a multiple cross-sectional and judgmental sampling type. The distribution of questionnaires was done by direct survey to 188 customers of Zara, Pull & Bear and Stradivarius aged 15-21 who made purchases in one of those three stores in the last 1 month. The results of this study showed that fashion involvement has a positive effect on positive emotion, hedonic consumption tendency, and fashion-oriented impulse buying. A hedonic consumption tendency has a positive effect on positive emotions and fashion-oriented impulse buying. Other findings show that positive emotions have no influence towards fashion-oriented impulse buying. The results also recommended that retail mix strategy can be applied by Zara, Pull & Bear and Stradivarius to maximize retail revenue from potential customers by using the advantage of impulse buying behavior. Bahasa Indonesia Abstrak: Dampak globalisasi mendorong banyak pengusaha ritel dari luar negeri dengan kemampuan kapital yang besar melakukan aktivitas bisnis di Indonesia. Hal ini didukung oleh fenomena industri fashion yang saat ini semakin berkembang di Indonesia. Pembelian tak terencana (impulse buying merupakan tindakan pembelian yang dilakukan konsumen dimana sebelumnya belum ada rencana untuk membeli produk tersebut. Penelitian ini bertujuan untuk menguji hubungan fashion involvement, positive emotion, hedonic consumption

The Importance of Consumer Trust for the Emergence of a Market for Green products

DEFF Research Database (Denmark)

Nuttavuthisit, Krittinee; Thøgersen, John

2017-01-01

Consumer trust is a key prerequisite for establishing a market for credence goods, such as “green” products, especially when they are premium priced. This article reports research on exactly how, and how much, trust influences consumer decisions to buy new green products. It identifies consumer t...... behavior. Implications for policy and future research are discussed....

Testing indirect effect of consumer attitudes toward a product

DEFF Research Database (Denmark)

Hrubá, Renata; Sudzina, Frantisek

2016-01-01

a questionnaire in 2010-2011. The model is estimated using probit analysis to predict relationship between producer and consumer in decision-making when buying a new type of cheese and to examine consumer attitudes toward food origins and nutrient food security. It can be concluded that the indirect effect (e...... and on the indirect and direct effects of the perception of information through information behavior and the use of the model ordered. It is proposed that consumer levels of product familiarity of attributes affects behavior. Consumer attitudes towards agri-food products and behaviour were analyzed through...

[Compulsive buying or oniomania: an overview].

Science.gov (United States)

Boermans, J A J; Egger, J I M

2010-01-01

Compulsive buyers feel a continual urge to buy things, irrespective of their financial means. Interest in compulsive buying has increased in the last 30 to 40 years. Since excessive buying is a regularly occurring feature of various illnesses encountered in clinical practice, one wonders whether it should be regarded as a sign of the times, as a symptom of a psychiatric illness or as a distinct psychiatric syndrome. To gain insight into the concept of compulsive buying. We searched the literature via Medline, PubMed and PsycInfo for the period from 1966 to August 2008. results Compulsive buying is a relatively unknown and poorly defined phenomenon, despite its high incidence and high comorbidity. It is characterised by chronic, repetetive behaviour; it occurs mainly among women and should be classified as an impulsive-control disorder nos. Current aetiological models lack explanatory power and, so far, the most successful treatment results seem to have been achieved with behavioural therapy. Compulsive buying should be considered from a neuroscientific perspective. Future research needs to have a neuropsychiatric focus and a contextual psychological and behavioural analytical approach in which inhibition, self-control and rule-governed behaviour play a central role.

AN EXPLORATORY RESEARCH OVER THE CHINESE PRODUCTS ON THE ROMANIAN MARKET

Directory of Open Access Journals (Sweden)

Aldea Roxana

2012-07-01

Full Text Available In this paper we studied the influence on the Asian products over the consumer decision making. We observed that because of the economic crisis most of the people are buying products made in China, although they now that the quality and the price are lower. The factors that change the habits and the consumer behavior decision making are: the lower wage, the small number of work places and the prices of the products. Regarding the low price of Chinese products quality, some times arouses suspicions. Romania is a parts of the European Union and on the market there are various products made in European countries but also products made in China. People with low wages from the last step of social classes are prone to buy lower prices products. Other consumers on the contrary became more sensitive and they prefer to pay more than to buy products made in China. The quality prevails over the price and sometimes over the quantity although the money to spend are dwindled. The crisis affected consumer behavior, consumers have become more attentive to the country of origin and the disposable income for shopping. In order to validate some of the ideas the authors undertook a quantitative online research. The research had as purpose to identify the main influences of the decision making when the consumer buys Chinese products. The chosen investigation was the selective survey, the research technique was the exploratory interrogation and the research instrument – structured in online questionnaire. After research we found that the economic crisis caused consumer behavior change as a result of diminishing the income buyers, the consumer is placed in a position to buy products of questionable quality at low prices, mostly from China. Lower purchase price often makes Chinese goods represent an attractive option for consumers. On the other hand, the quality of Chinese products has proven to not comply with the quality expectations of the consumers, based on

Attitudes, involvement and consumer behaviour : a longitudinal study in fast moving consumer goods markets

OpenAIRE

Walker, David

1994-01-01

An empirical study is reported which attempts to validate two key theoretical consequences of consumer involvement: differences in brand buying behaviour and differences in the type of decision processing undertaken. A literature review is provided which traces the history of involvement and identifies a suitable contemporary framework. Work on brand loyalty and attitude modelling is also reviewed and suitable frameworks identified. A pilot stage is reported which show...

Consumer profile and acceptability of cooked beef steaks with edible and active coating containing oregano and rosemary essential oils.

Science.gov (United States)

Vital, Ana Carolina Pelaes; Guerrero, Ana; Kempinski, Emilia Maria Barbosa Carvalho; Monteschio, Jessica de Oliveira; Sary, Cesar; Ramos, Tatiane Rogelio; Campo, María Del Mar; Prado, Ivanor Nunes do

2018-09-01

Fresh animal products are highly perishable and characterized by a short shelf-life. Edible coatings with natural antioxidants (essential oils: EOs) could improve stability, ensure quality, and increase the shelf-life of fresh products. Due to the strong flavor of EOs, their use should consider consumer preferences and sensory acceptability. This study evaluated the effects of edible coating (with oregano and rosemary essential oil) on beef in relation to consumer preferences, besides the determination of habits of consumption and buying intentions of consumers. Acceptability scores from three clusters of consumers was described. Coating with oregano was the preferred. The higher consumer acceptance and willingness to buy this product indicate a great potential and possibility of using coatings with essential oils in fresh animal products. Copyright © 2018. Published by Elsevier Ltd.

Extensiveness of Farmers' Buying Process

NARCIS (Netherlands)

Kool, M.; Meulenberg, M.T.G.; Broens, D.F.

1997-01-01

In this article we study farmers' buying processes, in particular the selection of a supplier for a given farm input. Extensiveness of farmers' buying processes is defined as the degree information acquisition and alternative evaluation effort carried out to prepare that selection. Hypotheses,

[Treatment of compulsive buying].

Science.gov (United States)

Mueller, A; de Zwaan, M

2008-08-01

Although compulsive buying is receiving increasing attention in research, it is largely ignored in clinical practice. Compulsive buying disorder (CBD) is defined as excessive and mostly senseless spending or excessive shopping impulses that cause marked distress, interfere with social or occupational functioning, and often results in financial problems. It is currently conceptualized as an "impulse control disorder not otherwise specified" (ICD-10 F63.9). CBD is associated with significant psychiatric co-morbidity particularly mood and anxiety disorders, obsessive-compulsive disorders, binge eating disorder, substance use disorders, personality disorders, and other impulse control disorders. Previous research indicates that many compulsive buyers also suffer from compulsive hoarding. There is no evidence-based treatment approach for CBD and treatment research on this topic is limited. Open label trials suggest that antidepressants could improve compulsive buying. However, small randomized controlled trials failed to demonstrate significant improvement over Placebo and the high placebo-response rate prevents any definitive statement on the efficacy of antidepressants. Two controlled cognitive-behavioral therapy (CBT) trials reported that group CBT is significantly more effective compared to waiting list control groups in the treatment of compulsive buying. Clinical and therapeutic implications are discussed.

Consumer approval of irradiated meat still tentative

International Nuclear Information System (INIS)

Hollingsworth, P.

1998-01-01

Although the FDA has approved irradiation of red meat, consumers may not be so accepting of the use of this technology. Irradiation is a process used to improve food safety in food products susceptible to disease-causing microorganisms. The red meat ruling was widely praised by federal officials and food industry leaders, but consumers seem less sure. Indeed, on the night of the red meat announcement last December, CBS Evening News reported that over 70 percent of U.S. consumers would not knowingly eat irradiated food. There is hope, however, as a study by the Center for Consumer Research at the University of California, Davis, revealed that consumer interest in buying irradiated food can be substantially improved by providing consumers with information, thereby enabling them to see the benefits and to overcome the myths of irradiation

Foods with increased protein content: A qualitative study on European consumer preferences and perceptions.

Science.gov (United States)

Banovic, Marija; Arvola, Anne; Pennanen, Kyösti; Duta, Denisa E; Brückner-Gühmann, Monika; Lähteenmäki, Liisa; Grunert, Klaus G

2018-06-01

Foods with increased protein content have rapidly become one of the fastest-growing product categories targeting image- and health-focused consumers. However, it is not clear whether consumers really understand the difference between 'inherently rich in protein' and 'artificially increased protein'. This study used a qualitative focus group approach to investigate the consumer preferences and perceptions of foods with increased protein content among mixed-age and older population in four European countries. In total fifty-two participants were involved in the study. Understanding of the concept of foods with 'increased protein' content was limited. Both older and mixed-age participants could not differentiate between natural sources of protein and foods with increased protein content, no matter whether foods with animal or plant proteins were mentioned. Older participants expressed more scepticism towards foods with increased protein content than mixed-age participants. The combination of protein type and food carrier closer to conventional foods received more acceptance among both older and mixed-age participants. Future use and acceptance of foods with increased protein content will depend on the extent to which consumer concerns about incorporating additional protein into a diet can be responded. Copyright © 2018 Elsevier Ltd. All rights reserved.

The impact of Environmental Factors on Impulse Buying Behavior Using the Mehrabian and Russell’s Framework

Directory of Open Access Journals (Sweden)

Amel GRAA

2014-02-01

Full Text Available This study aimed at highlighting the impact of environmental factors on the impulse buying behavior of Algerian shopper using a Stimulus and response model. In this paper, it is identified and explored how factors related to the environment of purchase and emotional states may influence various dimensions of such kind of behavior at food stores in Algeria’ west. According to the results; consumer's emotions cannot be a mediating factor in the impulse purchase process. The results indicate that seller guidance has a significant impact on the impulse buying. We have concluded also that perceived human crowding influence positively the behavior of Algerian shoppers, whereas the time pressure was not approved.

24 CFR 1710.107 - Risks of buying land.

Science.gov (United States)

2010-04-01

... 24 Housing and Urban Development 5 2010-04-01 2010-04-01 false Risks of buying land. 1710.107... § 1710.107 Risks of buying land. (a) The next page shall be headed “Risks of Buying Land” and shall... Property Report portion, the following statement shall be added beneath the “Risks of Buying Land” under a...

Empirical Study of Consumer Ethics: A Comparative Study of Two Firms of Faisalabad, Pakistan

OpenAIRE

Cheema, Khaliq Ur Rehman; Imtiaz, Nasir; Shafiq, Yasir

2013-01-01

Ethics are very important factor in today business. We have conducted this study to identify consumer ethics and their buying behavior in Particular two Organizations of Faisalabad, to study the consumer ethics we used four different dimensions. The purpose of this paper to find the situation in which consumer behaves unethically in Pakistan. And the result compares with previous consumer ethics researches. It is an exploratory research for the purpose of seeing the consumer ethics. The study...

SECOND BUYING AGENT

CERN Multimedia

SPL - SERVICES ACHATS

2000-01-01

Last year the buying agent LOGITRADE started operations on the CERN site, processing purchasing requests for well-defined families of products up to a certain value. It was planned from the outset that a second buying agent would be brought in to handle the remaining product families. So, according to that plan, the company CHARLES KENDALL will be commencing operations at CERN on 8 May 2000 in Building 73, 1st floor, offices 31 and 35 (phone and fax numbers to be announced).Each buying agent will have its own specific list of product families and will handle purchasing requests up to 10'000 CHF.Whenever possible they will provide the requested supplies at a price (including the cost of their own services) which must be equivalent to or lower than the price mentioned on the purchasing request, changing the supplier if necessary. If a lower price cannot be obtained, agents will provide the necessary administrative support free of charge.To ensure that all orders are processed in the best possible conditions, us...

Analysis Components of the Digital Consumer Behavior in Romania

Directory of Open Access Journals (Sweden)

Cristian Bogdan Onete

2016-08-01

Full Text Available This article is investigating the Romanian consumer behavior in the context of the evolution of the online shopping. Given that online stores are a profitable business model in the area of electronic commerce and because the relationship between consumer digital Romania and its decision to purchase products or services on the Internet has not been sufficiently explored, this study aims to identify specific features of the new type of consumer and to examine the level of online shopping in Romania. Therefore a documentary study was carried out with statistic data regarding the volume and the number of transactions of the online shopping in Romania during 2010-2014, the type of products and services that Romanians are searching the Internet for and demographics of these people. In addition, to study more closely the online consumer behavior, and to interpret the detailed secondary data provided, an exploratory research was performed as a structured questionnaire with five closed questions on the distribution of individuals according to the gender category they belong (male or female; decision to purchase products / services in the virtual environment in the past year; the source of the goods / services purchased (Romanian or foreign sites; factors that have determined the consumers to buy products from foreign sites; categories of products purchased through online transactions from foreign merchants. The questionnaire was distributed electronically via Facebook social network users and the data collected was processed directly in the Facebook official app to create and interpret responses to surveys. The results of this research correlated with the official data reveals the following characteristics of the digital consumer in Romania: atypical European consumer, interested more in online purchases from abroad, influenced by the quality and price of the purchase. This paper assumed a careful analysis of the online acquisitions phenomenon and also

Buying Behavior Of Organic Vegetables Product The Effects Of Perceptions Of Quality And Risk

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Doni Purnama Alamsyah

2015-08-01

Full Text Available Abstract Consumer behaviors are more important in the study of Green Marketing. This studied aims to examined buying behavior of consumers on organic products which is formed by perception of quality and perception of risk. The research model with three hypotheses to explained the relationship and influenced between the constructs that perception of quality perception of risk and purchase decision. In these empirical studied treated 366 respondents from customer of retail supermarkets in West Java - Indonesia. Results of research founded a significant negative relationship between perception of quality and perception of risk. As well as the behavior of perception of quality and the perception of risk has a significant influenced on purchase decision. Retail self-service needs to improve the perception of quality and reduces the risk perception of the consumers if purchasing behavior of consumers want increase on organic products. This studied was useful in raising awareness of self-service retail and consumers for environmentally friendly products.

APPLICATION OF EUROPEAN STANDARDS OF FINANCIAL STATEMENTS – INFORMATIONAL RESOURSE OF CONSUMER COOPERATION DEVELOPMENT IN UKRAINE

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Stepan KOSHKAROV

2016-07-01

Full Text Available More than 120 countries use the International Financial Reporting Standards (IFRS and the International Accounting Standards (IAS. The Association Agreement between Ukraine and the EU obliges Ukraine to consider European convergence of accounting and reporting. Since 2012 for some entities the use of IFRS has been compulsory, but for others – voluntary. This trend coincides with the imperative necessity of the consumer cooperation of Ukraine to reform its multilevel informational system as a key component of its effective management and successful implementation of controlling. It is proposed to start reforming with the introduction of IFRS and IAS. Consumer cooperation represents cooperative sector of Ukrainian economy and is included into different international and European cooperative associations. With its historic mission to meet the needs of its members, socio-economic and cultural development of rural areas, in terms of the crisis it faces the serious problem of the systemic reforming under existing conditions through the innovative development and use of experience of economically developed countries, especially the EU.

PREFERENCES AND BUYING BEHAVIOUR OF STUDENTS ON THE BEER MARKET

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Karolina Jąder

2013-09-01

Full Text Available This paper presents the results of the research conducted in November among 220 students at the University of Life Sciences in Poznań. The aim was study the preferences and buying behaviour of students on the beer market. It shows the place of beer among other alcohols, frequency and place of consumption, as well the place of beer shopping and the criteria of beer purchase. The most popular brands and tastes of beer were researched. Otherwise was analysed preference for beer packaging and promotion effects on students. It was found that beer is the most often chosen alcohol among this group of consumers, and vast majority of them consume it at least once a week. Students often drink beer at home or at friends, and favourite brands are: Lech, Redd’s, Desperados and Żubr.

The brand images of Coca-Cola and Pepsi and buying motives of cola consumers: a consumer research study

OpenAIRE

Yılmaz, Emre

1997-01-01

Ankara : The Department of Management and Graduate School of Business Administration of Bilkent University, 1997. Thesis (Master's) -- Bilkent University, 1997. Includes bibliographical references leaves 54-55 Cola is one of the heavily consumed products all over the world by almost every individual. Today there are two main competitors in the world to convince consumers to consume their brand; Coca-Cola and Pepsi. Both companies give a big importance to understand their con...

Study of compulsive buying in depressed patients.

Science.gov (United States)

Lejoyeux, M; Tassain, V; Solomon, J; Adès, J

1997-04-01

Compulsive buying is defined by the presence of repetitive impulsive and excessive buying leading to personal and familial distress. Patients with this disorder also suffer from mood disorder in 50% to 100% of the cases studied, and antidepressants help to decrease the frequency and the severity of uncontrolled buying. To define the correlation between compulsive buying and depression, we assessed this behavior among 119 inpatients answering to DSM-III-R criteria for major depressive episode. Additionally, we evaluated for comorbidity in the patients suffering from compulsive buying and in those free from this disorder. Impulsivity and sensation seeking were also compared in the two groups. Diagnosis of compulsive buying was made using standardized criteria and a specific rating scale. Diagnosis of depression and assessment of comorbidity were investigated using the Mini International Neuropsychiatric Interview and a modified version of the Minnesota Impulsive Disorders Interview. All patients answered the Zuckerman Sensation-Seeking Scale and the Barrat Impulsivity Rating Scale. The prevalence of the disorder was 31.9%; 38 of the 119 depressed patients were diagnosed as compulsive buyers. Patients from the compulsive buying group were younger in age, more often women than men, and more frequently unmarried. They presented more often than others with recurrent depression (relative risk = 1.4), disorders associated with deficits in impulse control such as kleptomania (relative risk = 8.5) or bulimia (relative risk = 2.8), benzodiazepine abuse or dependence disorder (relative risk = 4.7), and two or more dependence disorders (relative risk = 1.99). Subscores for experience seeking using the Zuckerman Sensation-Seeking Scale were significantly higher (p = .04) and scores of impulsivity were much higher (p buying behavior. Compulsive buying is frequent among depressed patients. In most cases, the behavior is associated with other impulse control disorders or dependence

Evaluating the Buy or Rent Housing Decision.

Science.gov (United States)

Davis, Joseph M.

This booklet offers guidelines by which a person can make an informed decision about whether buying or renting a house is the best individual alternative. Advantages and disadvantages of both buying and renting are listed. Cost considerations are discussed and compared along with such considerations as selection of the time to buy and estimation…

Learn It, Buy It, Work It

DEFF Research Database (Denmark)

Tiidenberg, Katrin; Baym, Nancy

2017-01-01

This article analyzes how pregnant women perform their pregnancies on Instagram. We ask whether they rely on and reproduce pre-existing discourses aimed at morally regulating pregnancy, or reject them and construct their own alternatives. Pregnancy today is highly visible, intensely surveilled......, marketed as a consumer identity, and feverishly stalked in its celebrity manifestations. This propagates narrow visions of what a “normal” pregnancy or “normal” pregnant woman should be like. We argue that pregnant women on Instagram do pregnancy via three overlapping and complimentary discourses of “learn...... it,” “buy it,” and “work it.” Together these form the current authoritative knowledge of pregnancy we call “intensive pregnancy” as performed on Instagram. Concurrently, this article highlights how the combined discursive power of hashtags, images, and captions may influence and enforce discursive...

Analisis Pengaruh Hedonic Shopping Tendency Dan Visual Merchandising Terhadap Impulse Buying Dengan Positive Emotion Sebagai Variabel Intervaning Pada Area Ladies Matahari Department Store Tunjungan Plaza Surabaya

OpenAIRE

Yanthi, Devi

2014-01-01

This research tried to determine what factors are causing consumers to do impulse buying in the area of ladies at Matahari Department Store. Variables examined in this research include hedonic shopping tendency and visual merchandising as the independent variable, positive emotion as the intervening variable, and impulse buying as the dependent variable. The sample used amounted 100 rerspondents. By using PLS-SEM analysis technique, demonstrated that through positive emotion variables, hedoni...

Electronic word-of-mouth in consumer fashion blogs. A netnographic study

OpenAIRE

KULMALA, MARIANNE

2011-01-01

The purpose of this study was to describe and analyze electronic word-of-mouth (eWOM) in consumer fashion blogs. The phenomenon of fashion blogs has become very popular among fashion consumers and companies within recent years. Fashion consumers buy clothes and shoes online, are active in social media pages, and produce electronic word-of-mouth in online communities. Fashion companies have noticed this change and want to be present in the Internet in different ways. In fashion blogs, there ar...

Consumer Preferences for Local Food: Testing an Extended Norm Taxonomy

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Julius Wenzig

2018-04-01

Full Text Available Consumer attitudes toward consuming and buying locally produced food are well studied. By contrast, the topic of consumer preferences for local food, with a special emphasis on the role of norms, still lacks empirical evidence. To study the influence of norms and morals on the intention to buy local food products, a quantitative study (N = 327 focusing on external social and internalized moral norms was conducted using the constructs of the theory of planned behavior in combination with an extended norm taxonomy and the perceived consumer effectiveness measure. The norm constructs consisted of two different personal norms, integrated and introjected, and two social norms, descriptive and injunctive. In a factor analysis, two factors for social norms but only one for personal norms were obtained. Multiple regressions explained 50 percent of the variance in intentions and 29 percent of the variance in past behavior. Norm constructs were proven important in the model, as personal norms had the largest effect among all constructs on intentions, and descriptive norms strongly influenced past behavior. An additional mediation analysis showed that personal norms were internalized social injunctive norms and that intentions mediated the relationship between all constructs. The implications of the findings and recommendations for future research are given accordingly.

Narcissism predicts impulsive buying: phenotypic and genetic evidence

OpenAIRE

Cai, Huajian; Shi, Yuanyuan; Fang, Xiang; Luo, Yu L. L.

2015-01-01

Impulsive buying makes billions of dollars for retail businesses every year, particularly in an era of thriving e-commerce. Narcissism, characterized by impulsivity and materialism, may serve as a potential antecedent to impulsive buying. To test this hypothesis, two studies examined the relationship between narcissism and impulsive buying. In study 1, we surveyed narcissism and the impulsive buying tendency among an online sample and found that while adaptive narcissism was not correlated wi...

The impact of ethnocentrism on Serbian consumers

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Veljković Saša

2009-01-01

Full Text Available The purpose of this paper is to examine the impact of consumer ethnocentrism on the intention to buy local products by Serbian consumers. Modern business trends and market changes are followed by new trends in consumer behaviour. Many changes in all segments of economy and society occurred in last few years in Republic of Serbia. Changes were especially influenced by: strong foreign competition, transition, change in values, economy and society liberalization, local culture, and as well by globalization and all other kinds of socio­economic and psychological factors. The globalization of markets presents considerable challenges and opportunities for domestic and international marketers. All these have been influencing on people differentiation concerning ethnocentrism.

Buyers and Borrowers: The Application of Consumer Theory to the Study of Library Use.

Science.gov (United States)

Emery, Charles D.

Using Ehrenberg's application of mathematical models to the analysis and prediction of repeated buying patterns of consumers, this study focuses on the concept of library use as a form of consumer behavior. The following hypotheses were tested: designated library user groups will tend to exhibit stable behavioral patterns with respect to the…

Compulsive buying and credit card misuse among credit card holders: The roles of self-esteem, materialism, impulsive buying and budget constraint

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Nor Asiah Omar

2014-02-01

Full Text Available Purpose: This study aims to examine the factors that influence credit card misuse among working adults in Klang Valley, Malaysia. The relationship among self-esteem, materialism, impulsive buying, budget constraint, compulsive buying and credit card misuse are explored in this study. Design/methodology/approach: A total of 186 questionnaires was collected via convenience sampling from credit card users of working adults in Malaysia. A structural equation model that assesses the relationship between the proposed variables is tested using AMOS 20. Findings: The findings reveal that budget constraints, impulsive buying and materialism have a statistically significant influence on compulsive buying. In terms of credit card misuse, it is influenced negatively by self-esteem while positively by compulsive buying. Originality/value: Despite vast research on compulsive buying and credit card misuse, very few studies have examined it in the non-Western context.

43 CFR 12.830 - Buy American Act-Construction materials.

Science.gov (United States)

2010-10-01

... 43 Public Lands: Interior 1 2010-10-01 2010-10-01 false Buy American Act-Construction materials... Assistance Programs Buy American Act-Construction Materials § 12.830 Buy American Act—Construction materials...—Construction Materials (a) The Buy American Act (41 U.S.C. 10) provides that the Government give preference to...

Measuring Behavioral Learnings: A Study in Consumer Credits.

Science.gov (United States)

Anderson, C. Raymond

A social simulation game, Consumer, was used to study the effectiveness of simulation in teaching facts about: (1) installment buying; (2) how to compare available sources of credit; and (3) how to recognize the best credit contract. The entire twelfth grade at one high school participated in the study. Ten class sections were assigned to…

Consumer Disidentification and Its Effects on Domestic Product Purchases

DEFF Research Database (Denmark)

Josiassen, Alexander

2011-01-01

Consumers' local bias is an important determinant of domestic product purchase behavior. Because of its importance, authors across various disciplines have investigated this phenomenon using the consumer ethnocentrism model. However, the research reported herein demonstrates that such an approach...... provides an incomplete picture at best. This research provides an initial test of the consumer disidentification (CDI) construct. In contrast with consumer ethnocentrism, the CDI model predicts that consumers' repulsion toward their domestic country negatively affects the purchase of products made...... in their domestic country or by domestic firms. The model is tested using survey data from 1534 second-generation immigrants who were born in and live in the Netherlands. Structural equation modeling supports the model and shows that CDI has a significant impact on buying decisions beyond the effect of consumer...

Studying the influence of packaging design on consumer perceptions (of dairy products) using categorizing and perceptual mapping

NARCIS (Netherlands)

Gelici-Zeko, Marina; Lutters, Diederick; ten Klooster, Roland; Weijzen, P.

2012-01-01

Food packaging plays an important role in attracting consumers' attention and generating expectations in the consumer that in turn affect their product perception and buying behaviour. In the present study, ‘categorizing’ and ‘perceptual mapping’—diametrically opposed methods (predefined criteria vs

Effects of web experience on consumer choice: a multicultural approach

NARCIS (Netherlands)

Constantinides, Efthymios; Lorenzo Romero, Carlota; Gomez, Miguel A.

2010-01-01

Purpose – This paper seeks to analyze the buying behavior of internet users in two European countries with different cultural backgrounds, Spain and The Netherlands, assessing the influence of online experience factors on the choice of an internet vendor. It also aims to identify and compare the

TOOL FOR VALUE IDENTIFICATION AND CONSUMER WILLINGNESS TO PURCHASE GREEN PRODUCTS