WorldWideScience

Sample records for estonian mobile market

  1. Mobile marketing

    OpenAIRE

    KLEČKOVÁ, Zuzana

    2013-01-01

    The main aim of this thesis was to provide a comprehensive overview of the mobile marketing and analyze selected campaigns of Czech mobile marketing in comparison to world successful campaigns. The research contained studying of available literature about the theme to gain general knowledge about the issue. The theoretical part of the thesis contains predominantly various definitions of mobile marketing and its tools, advantages of these tools and some information about Mobile Marketing Assoc...

  2. Mobile marketing

    OpenAIRE

    Gause, Matěj

    2012-01-01

    The goal of bachelor's thesis on the theme "Mobile marketing" is to outline its development and why is this new phenomen so important for all modern companies around the world. The work is not about simple description of mobile marketing media but it vividly informs about the latest trends and news from the world of mobile apps and games. It presents the most successful mobile apps which registered more than billion downloads and from their unique characteristics it unveils great potential of...

  3. Mobil marketing

    OpenAIRE

    Engelová, Kateřina

    2006-01-01

    Mobil marketing - reklama a podpora prodeje prostřednictvím mobilních telefonů. Technologické a kulturní předpoklady vzniku tohoto odvětví. Mobil marketing a marketingový mix, možnosti synergie. Nástroje mobil marketingu - reklamní SMS a MMS, lokační služby, soutěže, ankety a hlasování, věrnostní systémy, mobilní obsah. Subjekty mobil marketingu. M-komerce. Využití pro podnikové aplikace.

  4. Mobile Marketing

    OpenAIRE

    竹安, 数博; Takeyasu, Kazuhiro

    2005-01-01

    This article deals with one of the modern trends in marketing communication, which is mobile marketing. Towards the end of 2008, several projects which use mobile phones for target marketing communication were launched. Commercial SMS´s are sent on the base of agreement or registration of the consumers on special websites, for example hellomobil.cz. The benefit for the consumers is the bonus which can have more forms - not only sending money to the account, free SMS´s/MMS´s and minutes but al...

  5. Mobile marketing for mobile games

    OpenAIRE

    Vu, Giang

    2016-01-01

    Highly developed mobile technology and devices enable the rise of mobile game industry and mobile marketing. Hence mobile marketing for mobile game is an essential key for a mobile game success. Even though there are many articles on marketing for mobile games, there is a need of highly understanding mobile marketing strategies, how to launch a mobile campaign for a mobile game. Besides that, it is essential to understand the relationship between mobile advertising and users behaviours. There...

  6. Mobile Marketing

    OpenAIRE

    Luengo Cascudo, Alberto

    2010-01-01

    El principal objetivo de este proyecto es explicar y entender la importancia del Mobile Marketing como nueva herramienta de negocio en el Marketing empresarial. Para ello, el primer objetivo es entender los dos factores que para mí son la clave de su importancia: la evolución del entorno tecnológico y el cambio en los hábitos del consumidor. Debido a la novedad de esta nueva forma de Marketing y al hecho de que está en constante definición, es básico exponer de la forma más cla...

  7. Estonian horticultural peat marketing: sales promotion and price formation. 2. part

    International Nuclear Information System (INIS)

    Hammer, Hele

    1999-01-01

    When forming prices, Estonian peat companies' decisions should be based on marginal cost analysis. Unfortunately most Estonian companies sell peat to intermediaries and cannot influence its price. Estonian peat producers have to choose between either selling peat directly or selling through a central marketing organization. Both systems have their pros and cons. Direct selling gives more freedom to individual producers but is more risky. Central marketing makes cost saving possible and is more effective and stable, but may alienate producers from clients and markets. Whichever marketing system Estonian peat companies choose, the most important elements in their marketing strategy should be: careful market analysis, personal sales, attending trade shows, catalogues, quality service and offering transportation services. (author)

  8. Micro Mobility Marketing

    DEFF Research Database (Denmark)

    Hosbond, Jens Henrik; Skov, Mikael B.

    2008-01-01

    , in our case a medium-sized retail supermarket. Two prototypes based on push and pull marketing strategies are implemented and evaluated. Taking outset in a synthesis of central issues in contemporary research on mobile marketing, we discuss their role in micro mobility marketing to point to similarities......Mobile marketing refers to marketing of services or goods using mobile technology and mobile marketing holds potentially great economical opportunities. Traditionally, mobile marketing has been viewed as mobility in the large taking place virtually anywhere, anytime. Further, research shows...... considerable number of studies on push-based SMS mobile marketing campaigns. This paper explores a related yet different form of mobile marketing namely micro mobility marketing. Micro mobility marketing denotes mobility in the small, meaning that promotion of goods takes place within a circumscribed location...

  9. The Challenges Organic Food Processors Meet at Small Emerging MarketEstonian Case

    OpenAIRE

    Sarapuu, Kerttu; Pehme, Sirli; Peetsmann, Elen; Matt, Darja

    2014-01-01

    Organic farming and demand for organic products is continually a growing trend all over the world (Willer et al., 2013). In Estonia the share of organic land is 15% of all agricultural land and the number of organic farmers is also growing (Vetemaa, Mikk 2013). Estonian organic food market is still in forming stage being affected by local organic farming development, marketing situation, economic situation and consumer attitudes. Organic processing has clearly not kept up with organic farming...

  10. Mobile Marketing in Japan

    OpenAIRE

    Noah H. N. Lynn; Paul D. Berger

    2014-01-01

    In this paper we describe the state of mobile marketing in Japan. We consider the various aspects of mobile marketing in Japan and what has led to the overwhelming adoption by Japanese youth, and to a degree Japanese society as a whole, of social media and associated activities. This growth of mobile marketing has dramatic, positive implications for marketing, in general, as well as for the sale of selected product classes. We also consider markers for suggesting what the future of mobile mar...

  11. Trends in Mobile Marketing

    OpenAIRE

    Chocholová, Petra

    2010-01-01

    The principal aim of this thesis is to assess the state of the mobile marketing as of the first quarter of 2011 and to discuss various scenarios of the future development. This thesis defines the terms "mobile marketing" and "mobile advertising" and identifies the main players in the industry. It explores the main categories of mobile advertising such as mobile messaging, in-content and mobile internet advertising. Later, it analyzes the latest trends in the industry and describes in detail t...

  12. Marketing mobile imaging services.

    Science.gov (United States)

    McCue, P

    1987-09-01

    Competition in the mobile imaging arena has put radiologists, radiology directors, and other health care professionals in the unfamiliar position of being marketing agents for their services. Mobile imaging is being promoted through consumer advertising as well as through the traditional route of physician referral. This article offers some of the marketing lessons being learned in the mobile arena.

  13. Place Marketing Implementation in Different Administrative Subdivisions: Estonian Case Study

    Directory of Open Access Journals (Sweden)

    Andres Agan

    2013-01-01

    Full Text Available The principal scope of this paper is to construct the chain-of-marketing that regards the implementation of a place marketing strategy, in particular regional tourism and development policy. For a few decades place marketing has been mostly a marketing viewpoint for urban areas in the context of tourism in cities or metropols. Smaller rural areas and country-sides have not got so much attention and place marketing is not much used as a strategic tool to improve development in such areas. Place marketing is usually seen as a tourism improvement for tourists, but actually the target audience is much wider. The starting point of the paper was the assumption that the quality of place marketing in these rural areas is not good and strategically elaborated. By comparing three different case studies, Tartu Rural Development Association (Example 1, 4P area in Central-Estonia (Example 2 and Attractions in Municipality of Konguta (Example 3, worst and best practices have been identified, and an answer to the question whether there exists such a thing as ideally sized and structured geographical area that deals with place marketing on the regional level has been sought

  14. Mobile marketing communications in consumer markets

    OpenAIRE

    Leppäniemi, M. (Matti)

    2008-01-01

    Abstract This dissertation aims to examine the theoretical and empirical foundations of the mobile marketing phenomenon. While numerous studies have yielded important insights into this topic, the existing mobile marketing literature appears to be inconsistent and somewhat fragmented. With the help of two action research projects, interviews of mobile marketing practitioners, and an online survey, this study aims to contribute to our understanding of the nature of mobile marketing communic...

  15. Mobile marketing and its implementations

    OpenAIRE

    Latto, Joel

    2014-01-01

    Latto, Joel Mobile marketing and its implementations Jyväskylä: University of Jyväskylä, 2014, 33 p. Information Systems Science, Bachelor’s Thesis Supervisor: Salo, Markus Mobile devices have become increasingly important marketing channel in recent years for all kinds of organizations. They allow marketers to bring forward relevant marketing information for the consumers based on location, purchase history, time and technology available. Although not brand new way of mar...

  16. Mobile Marketing as a strategy in CRM

    OpenAIRE

    Goossens, Peter

    2011-01-01

    Mobile marketing is a young and still developing strategy in marketing. It thanks its creation and rapid evolution to the growth of mobile devices, such as mobile phones and tablets. This paper's research question, "can mobile marketing be used as a strategy in CRM?" investigates the strength of mobile marketing, its application and use by marketers as their sole or part of their marketing campaign and as strategy in customer relationship management (CRM). The two main components of the resea...

  17. Gamification and Mobile Marketing Effectiveness

    OpenAIRE

    Hofacker, C. F.; de Ruyter, K.; Lurie, N. H.; Manchanda, P.; Donaldson, J.

    2016-01-01

    A variety of business sectors have been buffeted by the diffusion of mobile technology, a trend that presents a variety of difficult challenges but interesting opportunities to marketers. One such opportunity is gamification, which, one hopes, will enhance appeal to mobile consumers. Our sense from both personal experience and the literature is that the gamified mobile apps currently offered by firms mostly miss the mark. We provide a systematic overview of game design and note how principles...

  18. Mobile communications data services marketing

    Directory of Open Access Journals (Sweden)

    Stanislav Marušić

    2006-12-01

    Full Text Available Increasing revenue per user is very important for mobile operators because of shrinking growth from mobile voice services on a number of markets. At the same time, a more powerful platform enabling advanced mobile data services has emerged. Therefore, mobile data services offer great possibilities to operators in the future. Marketing plays the key role in offering new and existing data services. Experiences in launching various services, primarily a comparison of Japanese and other experiences, shows that different strategies and marketing mix employed in launching data services can lead to different business results in this area. The needs and preferences of Croatian mobile users are explored in this paper, especially in the following areas: the most used and potentially most interesting data services, a preferred way of paying for these services, the importance of transaction security in mobile payments and a comparison of the use of and interest in such services by users with more advanced mobile terminals and those with older mobile phones. Results imply that a strong and attractive presence of these services in the media is crucial to success. It is also important to communicate clearly the benefits of these services, along with lower prices (or promotional periods as well as easy activation and use. Last but not least: the existence of attractive content and applications (where fair arrangements among all providers of these services is the main prerequisite is essential for a faster adoption and use of these services.

  19. The Mobile Satellite Services Market.

    Science.gov (United States)

    Anderson, Samuel

    Mobile satellite (MSAT) technology is the basis for a new component of the telecommunications industry capable of providing services to small inexpensive subscriber terminals located almost any place in the world. The market for MSAT space segment capacity (bandwidth and power) is a natural monopoly that can be logically and technically…

  20. Non-market value of Estonian seminatural grasslands: a contingent valuation study. Eesti poolloodusliku rohumaa turuväline väärtus: tingliku hindamise uuring

    Directory of Open Access Journals (Sweden)

    Helli Lepasaar

    2015-12-01

    Full Text Available Seminatural grasslands i.e. the floodplain meadows, seashore meadows, wooded meadows, dry meadows, wooded pastures are the very traditional part of Estonian landscapes, which play an important role in the appearance of the landscape in general and also serve as an important habitat for many plant and animal species. In order to preserve the seminatural grasslands continuous annual mowing and/or pasturing is needed. This activity is not economically profitable and needs subsidizing. The authors of the work raise a hypothesis that the Estonian seminatural grasslands could be viewed as a valuable non-market environmental good for which a significant public demand exists. In order to find out the non-market value of the seminatural grasslands a contingent valuation study was carried out among the Estonian working-age population (size of the sample 1061 individuals. The average individual willingness to pay was 11.3 euros. During the study, the authors constructed the total demand function and discovered that the total annual demand for seminatural grasslands was 17.9 million euros.

  1. Mobile Marketing Applications of Travel Agencies

    OpenAIRE

    Murat Selim Selvi

    2016-01-01

    In recent years, the use of mobile devices in the marketing world is increasing parallel with technological advances. The main problem of this research is to determine agencies’ use of what type of mobile tools for what type of purposes in the marketing process. The aim of this research is to identify Mobile Marketing (MM) applications used by group A travel agencies, and to describe the attitudes towards MM applications of agencies. According to related law, it is only group A agencies give ...

  2. Estonian literature / Janika Kronberg

    Index Scriptorium Estoniae

    Kronberg, Janika, 1963-

    2003-01-01

    Sisu: Estonian literature - born on the margins of Europe ; Baltic German literature and its impact ; Seeking the contours of a 'truly' Estonian literature ; Literature and an independent Estonia ; Estonian literature in two cultural spheres ; The fifties and sixties ; Literature and congealed time ; A bold new Estonian literature

  3. The impact of mobile marketing in airport

    Directory of Open Access Journals (Sweden)

    Lázaro Florido-Benítez

    2016-02-01

    Full Text Available Purpose: This paper seeks to analyze the effects of mobile marketing tool at airports and passengers. Design/methodology: This research approach consist of going through data files and bibliographical sources in search of information gathered by authors, institutions and organizations regarding our case study. Findings: Mobile marketing to increase passenger satisfaction and commercial income in the airports. Large airports are taking advantage of the consolidation of mobile devices in the 21st century to create applications for branding and communication. Originality/value: This paper is the first research that examines the impact of mobile marketing in airports. First, to evaluate the effects that mobile marketing is having over the levels of passenger satisfaction at airports. Second, to analyze the impact of mobile marketing on passengers behavior in the aerodrome; lastly, to study the effects of this tool on the perceived image of an airport.

  4. Consumers’ Attitudes Towards Mobile Marketing and Mobile Commerce in Consumer Markets

    OpenAIRE

    Suleyman Barutcu

    2008-01-01

    Advances in information and communication technologies are not only offering new marketing channels to companies but also significantly influencing the ways in which companies conduct their businesses and marketing activities. This paper analyses the possible significant impacts of mobile phone technology developments on marketing, and offers insights into mobile commerce and mobile marketing, which have not previously been investigated in Turkey. In the survey, mobile phone users' attitudes ...

  5. Virtual Enterprises, Mobile Markets and Volatile Customers

    NARCIS (Netherlands)

    F.P.H. Jaspers (Ferdinand); W. Hulsink (Wim); J.J.M. Theeuwes (Myrte)

    2005-01-01

    textabstractRecently, several new mobile virtual network operators (MVNOs) have entered the European mobile telecommunications markets. These service providers do not own a mobile network, but instead they buy capacity from other companies. Because these virtual operators do not possess an

  6. The Western European Mobile Service Market

    DEFF Research Database (Denmark)

    Henten, Anders; Tadayoni, Reza; Hjarup, Søren

    The aim of the paper is to analyse the development of the structure in the Western European mobile services market, based primarily on technological and economic parameters. The focus of the analysis is on the market consolidation process, taking place horizontally, i.e. among the mobile network...... operators, and on the new companies entering the mobile field vertically, delivering, e.g., content and portal services, as convergence with Internet develops....

  7. The impact of mobile marketing in airports

    OpenAIRE

    Florido-Benítez, Lázaro

    2016-01-01

    Purpose: This paper seeks to analyze the effects of mobile marketing tool at airports and passengers. Design/methodology: This research approach consist of going through data files and bibliographical sources in search of information gathered by authors, institutions and organizations regarding our case study. Findings: Mobile marketing to increase passenger satisfaction and commercial income in the airports. Large airports are taking advantage of the consolidation of mobile devic...

  8. A Contribution to Theory Building for Mobile Marketing: Categorizing Mobile Marketing Campaigns through Case Study Research

    OpenAIRE

    Pousttchi, Key; Wiedemann, Dietmar Georg

    2006-01-01

    Marketing experts consider the mobile device as an extremely promising marketing tool as it supports them to cope with their major challenge: getting time and attention from customers. Current mobile marketing research mostly covers success factors and acceptance analysis. Categorization, when addressed, lacks in appropriate foundation and is not linked to objectives at all. In this article we examine 55 case studies in order to identify relevant characteristics of mobile marketing campaigns....

  9. On Population Mobility in Market Economy

    Institute of Scientific and Technical Information of China (English)

    Yu Xianzhong

    2005-01-01

    Regular and extensive social population mobility in natural economy is neither necessary nor possible while in a planned economic system, social population distribution is necessary but social population mobility is unlikely. Modern market economy as a highly mobile economy has a free-mobile population characteristic of market economy, which is fundamental to optimize human resource distribution. The rule for the modern market-based population movement is as follows: If the mobile population is the rational behavior choosers, under the permissive developmental environment as arranged by the social system, they tend to move from low profit-making fields to high income fields when there exists comparable difference of income in different regions and different industries, and various potential and practical profit-making chances. The degree of difference in comparable income is positively co-relative to the velocity and flux of mobile population.

  10. Horticultural markets promote alien species invasions: an Estonian case study of herbaceous perennials

    Directory of Open Access Journals (Sweden)

    Merle Ööpik

    2013-06-01

    Full Text Available Gardening is a popular pastime, but commercial horticulture is responsible for the introduction of alien species and contributes to invasions in a variety of ways. Although an extensive international literature is available on plant invasions, it is still important at the national level to examine the influence of local factors. Accordingly, 17 nurseries in Estonia that cultivated and sold perennial alien species were selected, and a list of species and prices was compiled. The relationships between species status, and factors such as their abundance in the wild were examined statistically. A qualitative list of the nationally problematic species among herbaceous perennials was also completed. A total of 880 taxa were recorded, of which 10.3% were native and 89.7% alien. In all, 87.3% of the alien species were still confined to cultivated areas. The ecological and socio-economic characteristics of the taxa were described, and lists of the families of casual, naturalised and invasive aliens were provided. Both native and increasing wild alien species have a very similar profile on the market. Alien species that are less expensive, widely available and have more cultivars per species on the market are also more likely to escape. The invasive status and abundance of escaped aliens in an area increases with residence time. In general, socio-economic factors create new and reflect previous propagule pressures from commercial horticulture, which continuously increase the likelihood of alien species surviving and invading new areas. Our findings suggest that these national socio-economic market-related factors explain much of the invasiveness of various perennial ornamental species, and therefore regional and national authorities urgently need to regulate and control the ornamental plant trade to diminish the risk of new invasions.

  11. MOBILE MARKETING - TRENDS ON THE ROMANIAN ADVERTISING MARKET

    OpenAIRE

    Dinu Cristina; Iatagan Mariana; Natalia Manea

    2010-01-01

    In these times of economic crisis, the advertising market goes through a difficult period, as companies reduce marketing budgets drastically trying to reduce their costs. For some companies, mobile phone can be a very effective communication channel because mobile adds are much cheaper than classic advertising, offers many advantages as a means to promote and may become an "ally" of those companies that support sustainable development and social responsibility. The article present a SWOT anal...

  12. Understanding How to Use Mobile Marketing in Small Businesses

    Science.gov (United States)

    Doleman, John P.

    2017-01-01

    Mobile marketing is a marketing technique which uses established systems that give businesses the ability to communicate directly with customers through smartphones or other mobile devices. Small businesses lack experience in developing and using mobile marketing strategies to increase sales. The fundamental idea of mobile marketing is to improve…

  13. A Short Review on the Trend of Mobile Marketing Studies

    OpenAIRE

    Mohammad Ismail; Razli Che Razak

    2011-01-01

    The purpose of this paper is to elucidate the major classification of the research in mobile marketing. It provides the trend and common approach in mobile marketing research. The paper aims to highlight the significant area in mobile marketing research and the needs for further understanding of the mobile marketing definition and its phenomenon. This paper has significant implications in terms of understanding the classification and the mobile marketing focusing area. This is a general revie...

  14. Mobile Marketing Applications of Travel Agencies

    Directory of Open Access Journals (Sweden)

    Murat Selim Selvi

    2014-11-01

    Full Text Available In recent years, the use of mobile devices in the marketing world is increasing parallel with technological advances. The main problem of this research is to determine agencies’ use of what type of mobile tools for what type of purposes in the marketing process. The aim of this research is to identify Mobile Marketing (MM applications used by group A travel agencies, and to describe the attitudes towards MM applications of agencies. According to related law, it is only group A agencies give all agency services. Therefore, it is thought that MM is more widely used by those agencies. Thus, this research was made only on the group A agencies. The population of study was consisted of 675 groups A agencies’ representatives deployed in the European and Asian sides of Istanbul. A questionnaire was used as data collection tool. Questionnaire form consisted of two parts. In the first part, questions concerning MM and in the second part, questions regarding demographic issues to managers and travel agents took place. The results were given as descriptive statistics (frequencies, percentages, mean and standard deviation on the tables. T-test and One Way ANOVA analysis were performed for the differences of mean among groups. In the study it was concluded that agencies use mobile phones mostly and mobile computers for increasing sales firstly and direct marketing. Thus, the main hypothesis established was confirmed partly.

  15. Mobile Marketing Applications of Travel Agencies

    Directory of Open Access Journals (Sweden)

    Murat Selim Selvi

    2016-01-01

    Full Text Available In recent years, the use of mobile devices in the marketing world is increasing parallel with technological advances. The main problem of this research is to determine agencies’ use of what type of mobile tools for what type of purposes in the marketing process. The aim of this research is to identify Mobile Marketing (MM applications used by group A travel agencies, and to describe the attitudes towards MM applications of agencies. According to related law, it is only group A agencies give all agency services. Therefore, it is thought that MM is more widely used by those agencies. Thus, this research was made only on the group A agencies. The population of study was consisted of 675 groups A agencies’ representatives deployed in the European and Asian sides of Istanbul. A questionnaire was used as data collection tool. Questionnaire form consisted of two parts. In the first part, questions concerning MM and in the second part, questions regarding demographic issues to managers and travel agents took place. The results were given as descriptive statistics (frequencies, percentages, mean and standard deviation on the tables. T-test and One Way ANOVA analysis were performed for the differences of mean among groups. In the study it was concluded that agencies use mobile phones mostly and mobile computers for increasing sales firstly and direct marketing. Thus, the main hypothesis established was confirmed partly.

  16. Insights into the Development of the Market of Mobile Marketing Services in Romania

    Directory of Open Access Journals (Sweden)

    Carmen Balan

    2012-11-01

    Full Text Available The article aims to explore the present evolution stage of the mobile marketing service market in Romania. Central part of the article is the exploratory research based on in-depth interviews with major specialists in mobile marketing services. The main objectives of the research were to study: the offering of mobile marketing agencies in Romania; most used mobile marketing instruments; market changes generated by the advent of smartphones; perception of competition among Romanian mobile marketing agencies. This exploratory approach is the first multi-faceted qualitative study of the supply side of the Romanian market of mobile marketing services which is presently at the border between emergence and growth.

  17. Mobility for elderly people: market supply developments

    NARCIS (Netherlands)

    Hekstra, A.C.

    1998-01-01

    The paper describes parts of a survey on the market supply expectations in the field of mobility products for elderly over the next 10 years. It focuses on the expected developments with respect to: travel information for private and public transport ; driver support systems for private transport by

  18. THE ROLE AND IMPORTANCE OF MOBILE MARKETING IN THE SYSTEM OF MARKETING MANAGEMENT

    OpenAIRE

    Ninčević, Šime; Krajnović, Aleksandra; Bosna, Jurica

    2015-01-01

    Mobile marketing is a relatively new branch of marketing, referring to the two-way marketing communication between company and customers that takes place via mobile devices. The effectiveness of marketing campaigns has been greatly increased when mobile devices have been used in conjunction with traditional media and in that case potential customers show more intention to purchase. Implementation of mobile marketing strategy in marketing management is a complex and demanding process. To make ...

  19. Valued Estonian Music CDs

    Index Scriptorium Estoniae

    2004-01-01

    2002. aastal välja antud eesti muusika heliplaatidest Artur Kapp "Symphonische Werke", Eduard Tubin "Symphonies No.9, No.10 and No.11", "Estonian Preludes", "Eesti heliloojad. Hortus Musicus", "Eesti Muusika Päevad", "Tallinn Saxophone Quartet. Estonian Contemporary Music", "Triskele. Kolga-Jaani vaimulikud rahvalaulud", "Helmekaala. Linnupuu Anne", "Modern Fox mängib Raimond Valgret",

  20. Mobile Marketing – the marketing for the next generation

    OpenAIRE

    Corina PELAU; Patricia ZEGREANU

    2010-01-01

    The developments in the field of technology changed the way in which consumers behave, inform themselves and communicate with each other. This change in behavior influences the way in which companies have to transmit the marketing message to the consumer. Besides the internet, which is nowadays one of the most used communication channels, in the past years the mobile phone gained more and more importance in the everyday life of consumers. Therefore, the easiest way for a company to communicat...

  1. Discovering magic of mobile technology in business: strategic marketing perspective

    OpenAIRE

    Bolat, Elvira

    2016-01-01

    Mobile technology penetrated all aspects of social and business existence. Studies around mobile technology mostly address the use and adoption process of mobile marketing or mobile commerce from a consumer perspective rather than from a business perspective. Another concern of majority of studies on the use of mobile technology is a focus on technical nature of mobile devices despite the fact that true magic of technology resides in its mobilisation and usage – the deployment of mobile techn...

  2. Marketing plan for a mobile application : Marketing research and a plan for a mobile application of a startup company

    OpenAIRE

    Koljonen, Camilla

    2016-01-01

    The purpose of this thesis is to provide an insight of the application market and to create a marketing plan for a new mobile application. The client is a startup company and they needed a marketing research and a marketing plan for their mobile application. The company does not have a person working with marketing and therefore they asked for this project. The application itself provides information about local bars and nightclubs. It will be launched first in southern Europe and after world...

  3. A Short Review on the Trend of Mobile Marketing Studies

    Directory of Open Access Journals (Sweden)

    Mohammad Ismail

    2011-07-01

    Full Text Available The purpose of this paper is to elucidate the major classification of the research in mobile marketing. It provides the trend and common approach in mobile marketing research. The paper aims to highlight the significant area in mobile marketing research and the needs for further understanding of the mobile marketing definition and its phenomenon. This paper has significant implications in terms of understanding the classification and the mobile marketing focusing area. This is a general review based on selected approximately forty-six journal publications which are published between year 2005 until 2010 from selected journals. Based on the selected reviewed literatures, the consumers’ adoption research only focuses on a few common areas. There is no agreement among the researchers on definition of mobile marketing and the conceptualization and phenomenon of mobile marketing remain unexplained. The value of this paper is that, it provides the fundamental guidelines for researchers on significant area to focus in the mobile marketing field and it also assists practitioners in identifying the research trend and major classifications which will assist them in designing the product and services to the right target market.

  4. Market segmentation of mobile communications in SEE region

    Directory of Open Access Journals (Sweden)

    Domazet Anto

    2006-01-01

    Full Text Available In the focus of all activities are customers of mobile services on mobile communications market. As the basis of telecommunication network and services development, as also for creating an optimal marketing-mix from mobile operators' side, we have investigated the needs, motivations and customer behavior and have made analysis mobile communication customers on the SEE Region market. The aim of this analysis is identification of the regional segments and following their growth, size and profitability. At the end, we have contributed the suggestions for creating the marketing-mix using a strategy of marketing differentiation, which implicit optimal combination of all marketing-mix elements for each regional segment separately. For identified segments we have set up an estimation model of significant key factors on the particular segments, because of more efficient creation of marketing instruments.

  5. Consumer Attitude Toward Mobile Marketing in Bosnia and Herzegovina

    Directory of Open Access Journals (Sweden)

    Irma Jasarspahic

    2014-08-01

    Full Text Available Driven by the ongoing evolution in mobile technologies and the increasing popularity of the internet, the mobile marketing is becoming more and more popular to marketers whose aim is definitely to promote their goods and services to the consumer. Since many people are still unaware of the potential of marketing via mobile devices this research aimed to examine factors based on content of mobile marketing (entertainment, information, irritation, utility and personalization and frequency factor that are affecting the formation of attitude toward mobile marketing targeting BH consumers, and also will try bring to light the response behavior of consumers attitude toward mobile marketing practices and how consumers perceive mobile marketing in BH. The research approach for this study is descriptive and the data was collected by 200 online surveys from young population of BH. The data was analyzed using the software program SPSS. Based on analysis and findings, variables of content have different effect on consumer attitude. Research has shown that a lot of respondents believe mobile marketing is a good idea and that they certainly eases the need for products and services. This paper could be used as a good basis for future research on bigger sample.

  6. NOKIA MOBILE PHONE MARKETING IN CHINA

    OpenAIRE

    He, Yayi

    2012-01-01

    The goal of my thesis is to analyze the Nokia mobile’s sales in the Chinese market, including product type, product competitiveness, market awareness, price difference, market segmentation, market position, and market share. This thesis provides the market research indicating the sales, competitors, Nokia’s market strategy, the environment analysis and a SWOT analysis of Chinese market. The final part of my thesis is the description of the current situation of Nokia in addition to suggestions...

  7. Facebook Marketing Strategy : Case: Pint Please Mobile Application

    OpenAIRE

    Pasma, Melissa

    2017-01-01

    This thesis was made to develop a Facebook marketing strategy for a mobile application start-up company Pint Please Ltd in order to improve their Facebook marketing in the United Kingdom. The aim of this thesis is to help the commissioner plan, implement, measure and improve their marketing activities in Facebook and support their marketing efforts in acquiring users for their craft beer application. The theory introduces marketing strategy development process and focuses on describing Facebo...

  8. THE METHODS FOR ESTIMATING REGIONAL PROFESSIONAL MOBILE RADIO MARKET POTENTIAL

    Directory of Open Access Journals (Sweden)

    Y.À. Korobeynikov

    2008-12-01

    Full Text Available The paper represents the author’s methods of estimating regional professional mobile radio market potential, that belongs to high-tech b2b markets. These methods take into consideration such market peculiarities as great range and complexity of products, technological constraints and infrastructure development for the technological systems operation. The paper gives an estimation of professional mobile radio potential in Perm region. This estimation is already used by one of the systems integrator for its strategy development.

  9. The Effect of Current Trends in Mobile Marketing on Traditional Marketing Communications and Customer Relationship Management

    OpenAIRE

    Hoffmann, Kristina

    2011-01-01

    As consumers increasingly prefer mobile devices as their main communication and entertainment channel, it becomes more and more important for marketers as well. Mobile marketing today does not only include sending SMS and E-mail but rather is becoming a whole new interactive, rich-media marketing channel with possibilities for direct engagement with ads and brands like never before. This research attempts to provide a greater understanding about the effects of current trends in mobile mark...

  10. An empirical study on consumer intention to participate in mobile marketing in China

    OpenAIRE

    Junhong He; Depeng Zhang; Yixia Mao

    2013-01-01

    Mobile marketing is a kind of marketing activities through personal mobile devices. In recent years, mobile marketing is widely carried out in China. However, many enterprises which carried out mobile marketing did not achieve the desired effects. One of the reasons is that consumers? intention to participate in mobile marketing is not high. The article constructed the model of factors influencing consumers? intention to participate in mobile marketing on the basis of literature research. The...

  11. Mobile shopper marketing: Key issues, current insights, and future research avenues

    NARCIS (Netherlands)

    Shankar, V.; Kleijnen, M.H.P.; Ramanathan, S.; Rizley, R.; Holland, S.; Morrissey, S.

    2016-01-01

    The intersection of mobile marketing and shopper marketing, known as mobile shopper marketing, is a rapidly evolving area. We formally define mobile shopper marketing as the planning and execution of all mobile-based marketing activities that influence a shopper along and beyond the

  12. Using Mobile Marketing to Engage NASCAR Fans and Increase Sales

    Directory of Open Access Journals (Sweden)

    MARK DODDS

    2011-01-01

    Full Text Available Mobile marketing displays engage the consumer. This sponsorship activation tactic is highly visible at NASCAR races. Some common elements include show cars, interactive race simulators, video games and race suit/equipment displays. The authors of this study argue that by using mobile marketing effectively as a sponsorship activation tactic, the race fans derive more enjoyment from the race experience. This increased enjoyment links to higher product sales for the sponsor. The implications of this study show that sponsors in other sports should use mobile marketing to increase the fan satisfaction of the game experience in order to increase their product sales. Additionally, event mangers should support mobile marketing as a sponsorship activation tactic with the intention of increasing fan enjoyment and improving attendance.

  13. Market research and marketing for the mobility; Marktforschung und Marketing fuer die Mobilitaet

    Energy Technology Data Exchange (ETDEWEB)

    Meinig, W. [Bamberg Univ. (Germany)

    1994-12-31

    The explanations, which have been given in the talk are supposed to reveal, that the aim of the marketing for electric-powered vehicles is not to carry the idea of environmental protection into the society. It is far more important to use the power of the present environmental consciousness in order to guarantee the consumers demands for mobility, taking into consideration the ecological interests. (orig.) [Deutsch] Die vorstehenden Ausfuehrungen sollten insbesondere deutlich machen, dass das Ziel eines Marketing fuer E-Mobile nicht darin bestehen kann, den Umweltschutzgedanken in die Gesellschaft zu tragen. Vielmehr geht es darum, die Schubkraft vorhandenen Umweltbewusstseins dafuer zu nutzen, Mobilitaetsbeduerfnisse von Konsumenten unter Bewahrung oekologischer Interessen sicherzustellen. (orig.)

  14. The role of knowledge management in mobile marketing

    Directory of Open Access Journals (Sweden)

    Łukowski, Wojciech

    2017-09-01

    Full Text Available Mobile marketing is one of the fastest growing channels of marketing information. Mobile terminal devices and mobile networks allow for mass personalisation of content transmitted to individual recipients thereby facilitating recipient segmentation within one-to-one marketing. Mobile marketing means using interactive wireless media to provide clients with personal information with precise profiling using geo-location, time, and often associated with their interests, sex or other attributes, promoting goods, services and ideas, thus, also generating added value for all the process participants. Mobile media has completely transformed the present concept of marketing campaigns and has opened up a wide array of new opportunities for advertisers. They have also brought new challenges for companies using CRM and KM. In a study involving a group of students, efforts were made to determine the factors which are likely to contribute to finding the answer to the question of how to effectively run mobile marketing campaigns and what should be taken into account when using the tools and knowledge offered by knowledge management and customer relationship management.

  15. SMS marketing: It's place in mobile commerce and opportunity in the South African market

    OpenAIRE

    Frik Jansen van Ryssen

    2004-01-01

    This article investigates Short Message Service (SMS) Marketing's place in the world of mobile commerce (m-commerce). The article also investigates the opportunity that SMS Marketing presents in the South African market. The article indicates a couple of clear guidelines and implications for marketers on how to approach the challenge presented by technological advances that allowed this new trend of mass- and personalised marketing messages via SMS. Advances in the m-commerce field are predic...

  16. Liberalism - Key to Entrepreneurial and Innovation Success: Estonian Case Study

    Directory of Open Access Journals (Sweden)

    Augustin Ignatov

    2017-12-01

    Full Text Available Since its independence in 1991 Estonia has successfully overpassed the challenges of the transition period being in the present of one the most technologically developed nations of Europe. The present research is intended to evaluate the relationship between Estonian pro-market regulation, entrepreneurship and innovation. In order to reach relevant conclusions in this regard there have been used both qualitative and quantitative methods of analysis. In such a way, it could be comprehensively reviewed the process of Estonian economic development from a relatively underdeveloped USSR republic to an advanced innovation driven economy. The results show that pro-market governmental regulation has favourably influenced Estonian entrepreneurship, while it fostered country’s innovation capacities. It has been concluded that the economic “miracle” of Estonia has been at a great extent determined by proper government regulation oriented towards economic liberalisation.

  17. Estonian Tax Structure

    Directory of Open Access Journals (Sweden)

    Viktor Trasberg

    2014-08-01

    Full Text Available The paper analyses Estonian tax structure changes during the last decade and critically assesses the current situation. The country’s tax mix is rather unique among EU countries – it has one of the highest proportions of consumption taxes in total taxes and the lowest level of capital and profit taxes. Such an unbalanced tax structure creates risks for public finances, limits revenue collection and distorts the business environment.

  18. An Investigation of Marketing via Mobile Devices - Attitudes of Croatian Marketing Experts

    OpenAIRE

    Dobrinić, Damir; Dvorski, Stjepan; Bosilj, Neven

    2008-01-01

    Marketing activities supported by mobile devices offer great opportunities for direct communication with consumers without the barriers of time, place, location and other. This article explores opinions and expectations Croatian marketing experts have towards use of m-advertising and other available advertising media, where we take the perspective of marketing experts to predict the future of m-marketing and m-advertising in Croatia. The paper also discusses the relevance of m-advertising and...

  19. The Role of Knowledge Management in Mobile Marketing

    Directory of Open Access Journals (Sweden)

    Neven Bosilj

    2009-12-01

    Full Text Available Normal 0 21 false false false HR X-NONE X-NONE /* Style Definitions */ table.MsoNormalTable {mso-style-name:"Table Normal"; mso-tstyle-rowband-size:0; mso-tstyle-colband-size:0; mso-style-noshow:yes; mso-style-priority:99; mso-style-qformat:yes; mso-style-parent:""; mso-padding-alt:0cm 5.4pt 0cm 5.4pt; mso-para-margin:0cm; mso-para-margin-bottom:.0001pt; mso-pagination:widow-orphan; font-size:11.0pt; font-family:"Calibri","sans-serif"; mso-ascii-font-family:Calibri; mso-ascii-theme-font:minor-latin; mso-fareast-font-family:"Times New Roman"; mso-fareast-theme-font:minor-fareast; mso-hansi-font-family:Calibri; mso-hansi-theme-font:minor-latin; mso-bidi-font-family:"Times New Roman"; mso-bidi-theme-font:minor-bidi;} Mobile terminal devices and mobile networks enable mass customization for individual customers, and pursuant to this mobile marketing represent the last stage of segmentation leading up to the individually customized marketing, i.e. „one on one marketing“. Mobile marketing refers to using an interactive wireless medium with purpose of providing customers with personal information, having time and location dimension, promoting goods, services and ideas, thus generating value for all stakeholders. On one hand, mobile medium has completely transformed present day notion of marketing campaigns and opened up a range of new opportunities for advertisers, and on the other hand it put new challenges before companies whose CRM and KM systems are not well adapted to new requirements of mobile marketing. This article attempts to answer the question on how to successfully run mobile marketing campaigns, while using tools and knowledge provided by Knowledge Management and Customer Relationship Management.

  20. YOUTH LABOUR MARKET. MOBILITY, CAREER DEVELOPMENT, INCOMES. CHALLENGES AND OPPORTUNITIES

    Directory of Open Access Journals (Sweden)

    Vasile Liviu

    2011-07-01

    Full Text Available This paper presents the main characteristics of the youth labour market, with a special view on mobility, career development and incomes. The paper is substantiated by and continues the researches of the authors on the topic of labour force mobility and on the one of adaptability, respectively on youths' beahviour on labour market (with particular consideration of young graduates highlighting the factors that adjust choices regarding taking up a job, career advancement, labour motivation, professional and personal satisfaction opportunities which are provided by the labour market at local level, in country and abroad. Quantitative and qualitative indicators are presented about Romanian youths' labour market within the European context during the transition period. The impact of the crisis on youths' labour market is analysed, highlighting the challenges and opportunities, the particularities of the newly created jobs and especially the knowledge, skills and competencies requirements (KSC. The authors propose both the improvement of the systems of indicators for defining the potential and presence of youth on the labour market, the economic and social impact of external mobility of young graduates and an integrated scheme of policy measures for promoting adaptability and performance integration on Romanian labour market of youth. Particular attention is paid to presenting policy instruments for halting/diminishing the brain drain and brain shopping phenomena by promoting an attractive (professionally and monetary supply for employment in Romania's local economy. The authors succeed in highlighting the functional links between the education market (labour force supply and labour market (employment demand of the business environment underpinning the requirement of integrated management of labour potential in the years preceding studies' finalization and up to the post-insertion years by multi-criteria analysis models and graduate career tracking

  1. Correlation between marketing strategy, product quality and promotion on the mobile devices market in Serbia

    Directory of Open Access Journals (Sweden)

    Bakator Mihalj

    2016-01-01

    Full Text Available This paper examines the correlation between promotion as a marketing mix instrument, product quality and marketing strategy on the mobile devices market. The research paper consists of four sections. Each section determines the key factors of the main subject's elements. The research makes analysis of the influence of promotional activities on consumer behavior. It was conducted via survey questions. The questions referred to mobile device brands, user satisfactory rates and other parameters in the Republic of Serbia. The aim was to define the impact of promotional activities on consumer choice when purchasing a mobile device. In addition, the product quality and marketing strategies of top mobile device brands are also taken into consideration. Observational statements are made based on statistical evidence from the completed research surveys.

  2. Potential markets for a satellite-based mobile communications system

    Science.gov (United States)

    Jamieson, W. M.; Peet, C. S.; Bengston, R. J.

    1976-01-01

    The objective of the study was to define the market needs for improved land mobile communications systems. Within the context of this objective, the following goals were set: (1) characterize the present mobile communications industry; (2) determine the market for an improved system for mobile communications; and (3) define the system requirements as seen from the potential customer's viewpoint. The scope of the study was defined by the following parameters: (1) markets were confined to U.S. and Canada; (2) range of operation generally exceeded 20 miles, but this was not restrictive; (3) the classes of potential users considered included all private sector users, and non-military public sector users; (4) the time span examined was 1975 to 1985; and (5) highly localized users were generally excluded - e.g., taxicabs, and local paging.

  3. Estonian energy forest project

    International Nuclear Information System (INIS)

    Koppel, A.; Kirt, E.; Kull, K.; Lasn, R.; Noormets, A.; Roostalu, H.; Ross, J.; Ross, V.; Sulev, M.

    1994-04-01

    In February 1993 an agreement of Swedish-Estonian scientific co-operation on energy forest was signed. In may five energy forest plantations (altogether 2 ha) were established in Estonia with Swedish selected clones of Salix viminalis and Salix dasyclados. The research within this project is carried out within three main directions. The studies of basic ecophysiological processes and radiation regime of willow canopy will be carried out in Toravere. The production ecology studies, comparison of the productivity of multiple clones on different soil types is based on the plantations as vegetation filter for wastewater purification is studied on the basis of plantations in Vaeike-Maarja and Valga (author)

  4. Prospects for the Use of Mobile Marketing Tools

    Directory of Open Access Journals (Sweden)

    Robert Stalmach

    2011-07-01

    Full Text Available Mobile marketing has some undeniable advantages over other communication channels, such as interactivity, location based services and impulsiveness (spontaneity. However, a cell phone and other mobile devices are treated by users as personal devices in relation to which they are reluctant to see the interference from outside. The challenge for the industry is therefore a good understanding of the restrictions associated with this form of communication. Factors specific to m-marketing include profile of the recipient, the context and motivations of the user in motion.

  5. Mobilizing the Depths of the Market

    DEFF Research Database (Denmark)

    Schwarzkopf, Stefan

    2015-01-01

    and 1973. Through content analysis and historical contextualization, I show that Ernest Dichter in particular and psychoanalytic motivation research in general were instrumental in removing from market relationships the invisible hand of social norms. The case of the consumer psychoanalyst Ernest Dichter...

  6. Urban and regional labour market mobility in Norway

    OpenAIRE

    Stambøl, Lasse Sigbjørn

    2005-01-01

    Across Europe the competitiveness of urban and regional labour markets becomes an increasingly important task for regional and sector policies. Efficient matching of local demand and supply of labour at different qualification levels is considered to be an important prerequisite both for economic growth and social cohesion in every region. This study contains the main results of a research project analysing the urban and regional labour market mobility in Norway. The main purpose of the study...

  7. Estonian Airi uued soodsad pakkumised

    Index Scriptorium Estoniae

    2010-01-01

    Estonian Airi kodulehelt on võimalik osta lennupileteid koostööpartnerite poolt pakutavatele mandritevahelistele lendudele ning broneerida internetis hotellituba Euroopa suurima hotelli broneerimise teenust pakkuva ettevõtte Booking.com kaudu

  8. SMS marketing: It's place in mobile commerce and opportunity in the South African market

    Directory of Open Access Journals (Sweden)

    Frik Jansen van Ryssen

    2004-12-01

    Full Text Available This article investigates Short Message Service (SMS Marketing's place in the world of mobile commerce (m-commerce. The article also investigates the opportunity that SMS Marketing presents in the South African market. The article indicates a couple of clear guidelines and implications for marketers on how to approach the challenge presented by technological advances that allowed this new trend of mass- and personalised marketing messages via SMS. Advances in the m-commerce field are predicted, and an indication of the proposed target market is provided. Of these devices, the cellphone is the most relevant to the article, because it is the main vehicle through with SMS's are sent and received. It is concluded that SMS Marketing requires a great amount of investigation by every marketer and that continuous monitoring will be required in order for companies not to fall behind or be caught napping by competitors.

  9. SMS: still an effective mobile marketing strategy

    Directory of Open Access Journals (Sweden)

    Irene Garcia Medina

    2011-05-01

    Full Text Available Os telefones móveis tornaram-se mais do que ferramentas pessoais para conversar com familiares e conhecidos. Tornaram-se assistentes da vida diária. Com aplicações móveis cada vez mais diversificadas, o telefone móvel tornou-se um poderoso meio de comunicação. Esse paper estuda a natureza da comunicação móvel e o uso de uma aplicação móvel, o SMS (Serviço de Mensagens Curtas, na comunicação de marketing além de discutir quais diferentes fatores são importantes para se desenvolver mensagens SMS que possam aumentar o interesse e o número de respostas dos receptores, dessa forma aumentando a eficiência de uma campanha SMS.

  10. [Mati Erelt. Estonian Language] / Katrin Hiietamm

    Index Scriptorium Estoniae

    Hiietamm, Katrin

    2004-01-01

    Arvustus: Estonian language / [Estonian Academy of Sciences] ; edited by Mati Erelt.Tallinn : Teaduste Akadeemia Kirjastus, 2003. 412, [1] lk. : ill., kaart. (Linguistica Uralica. Supplementary series, 0868-4731 ; vol. 1)

  11. ENcentive: A Framework for Intelligent Marketing in Mobile Peer-To-Peer Environments

    National Research Council Canada - National Science Library

    Ratsimor, Olga; Finin, Tim; Joshi, Anupam; Yesha, Yelena

    2005-01-01

    .... New marketing models are being developed and used to target mobile users. A mobile environment introduces new challenges that need to be overcome by these marketing models in order to be successful and effective...

  12. Utilisation of Estonian energy wood resources

    Energy Technology Data Exchange (ETDEWEB)

    Muiste, P.; Tullus, H.; Uri, V. [Estonian Agricultural University, Tartu (Estonia)

    1996-12-31

    In the end of the Soviet period in the 1980s, a long-term energy programme for Estonia was worked out. The energy system was planned to be based on nuclear power and the share of domestic alternative sources of energy was low. The situation has greatly changed after the re-establishment of the Estonian independence, and now wood and peat fuels play an important role in the energy system. Energy consumption in Estonia decreased during the period 1970-1993, but this process has less influenced the consumption of domestic renewable fuels - peat and wood. It means that the share of these fuels has grown. The investment on substitution of imported fossil fuels and on conversion of boiler plants from fossil fuels to domestic fuels has reached the level of USD 100 million. The perspectives of the wood energy depend mainly on two factors; the resources and the price of wood energy compared with other fuels. The situation in wood market influences both the possible quantities and the price. It is typical that the quickly growing cost of labour power in Estonia is greatly affecting the price of energy wood. Though the price level of fuel peat and wood chips is lower than the world market price today, the conditions for using biofuels could be more favourable, if higher environmental fees were introduced. In conjunction with increasing utilisation of biofuels it is important to evaluate possible emissions or removal of greenhouse gases from Estonian forests 3 refs.

  13. Utilisation of Estonian energy wood resources

    Energy Technology Data Exchange (ETDEWEB)

    Muiste, P; Tullus, H; Uri, V [Estonian Agricultural University, Tartu (Estonia)

    1997-12-31

    In the end of the Soviet period in the 1980s, a long-term energy programme for Estonia was worked out. The energy system was planned to be based on nuclear power and the share of domestic alternative sources of energy was low. The situation has greatly changed after the re-establishment of the Estonian independence, and now wood and peat fuels play an important role in the energy system. Energy consumption in Estonia decreased during the period 1970-1993, but this process has less influenced the consumption of domestic renewable fuels - peat and wood. It means that the share of these fuels has grown. The investment on substitution of imported fossil fuels and on conversion of boiler plants from fossil fuels to domestic fuels has reached the level of USD 100 million. The perspectives of the wood energy depend mainly on two factors; the resources and the price of wood energy compared with other fuels. The situation in wood market influences both the possible quantities and the price. It is typical that the quickly growing cost of labour power in Estonia is greatly affecting the price of energy wood. Though the price level of fuel peat and wood chips is lower than the world market price today, the conditions for using biofuels could be more favourable, if higher environmental fees were introduced. In conjunction with increasing utilisation of biofuels it is important to evaluate possible emissions or removal of greenhouse gases from Estonian forests 3 refs.

  14. Estonian wind climate

    International Nuclear Information System (INIS)

    Kull, Ain

    1999-01-01

    Estonia is situated on the eastern coast of the Baltic Sea. This is a region with intensive cyclonic activity and therefore with a relatively high mean wind speed. Atmospheric circulation and its seasonal variation determine the general character of the Estonian wind regime over the Atlantic Ocean and Eurasia. However, the Baltic sea itself is a very important factor affecting wind climate, it has an especially strong influence on the wind regime in costal areas. The mean energy density (W/m 2 ) is a wind energy characteristic that is proportional to the third power of wind speed and describes energy available in a flow of air through a unit area. The mean energy density is a characteristic which has practical importance in regional assessment of snowdrift, storm damage and wind energy

  15. Mobil/Badger to market zeolite-based cumene technology

    International Nuclear Information System (INIS)

    Rotman, D.

    1993-01-01

    Badger (Cambridge, MA) and Mobil (Fairfax, VA) are ready to jointly license a new cumene technology that they say achieves higher yields and product purity than existing processes. The zeolite-based technology is scheduled to be introduced at next month's DeWitt Petrochemical Review in Houston. The Mobil/Badger technology aims to challenge the dominant position of UOP's (Des Plaines, IL) solid phosphoric acid (SPA) catalyst process - which accounts for 80%-90% of the world's cumene production. In addition, Monsanto/Kellogg's aluminum chloride-based technology has gained significant momentum since its introduction in the 1980s. And late last year, ABB Lummus Crest (Bloomfield, NJ) also began marketing a zeolite-based cumene technology. While all the technologies make cumene via the alkylation of benzene with propylene, the Mobil/Badger process uses a zeolite-containing catalyst designed by Mobil to selectively catalyze the benzene/propylene reaction, avoiding unwanted propylene oligomerization. Because the olefin reactions are so fast, says Frank A. Demers, Badger's v.p./technology development and marketing, other zeolite technologies are forced to use complex reactor arrangements to stop the propylene-propylene reactions. However, he says, 'Mobil has designed a catalyst that wants to react benzene with propylene to make cumene.'

  16. An Investigation of Marketing via Mobile Devices - Attitudes of Croatian Marketing Experts

    Directory of Open Access Journals (Sweden)

    Damir Dobrinić

    2008-06-01

    Full Text Available Marketing activities supported by mobile devices offer great opportunities for direct communication with consumers without the barriers of time, place, location and other. This article explores opinions and expectations Croatian marketing experts have towards use of m-advertising and other available advertising media, where we take the perspective of marketing experts to predict the future of m-marketing and m-advertising in Croatia. The paper also discusses the relevance of m-advertising and investigates the future of m-marketing and m-advertising in Croatia. This research focuses mainly on understanding the potential and effectiveness of the use of mobile phones as a promotional medium, but we also try to recognize the level of concern of marketing experts associated with spam, relating to privacy intrusion and ethics components in m-advertising. Privacy and ethics concerns could create resistance to the adoption of m-advertising. Media selection becomes the most critical factor for the success of a promotional and advertising marketing campaign. Croatian experts still consider TV or newspapers the best way to reach a large number of potential consumers, but what are their expectations towards mobile advertising? To answer this question, we built a model that links attitudes towards advertising via classical media to the intention to use m-advertising.

  17. Markets and policy measures in the evolution of electric mobility

    CERN Document Server

    Hülsmann, Michael

    2016-01-01

    This edited monograph collects theoretical, empirical and political contributions from different fields, focusing on the commercial launch of electric mobility, and intending to shed more light on the complexity of supply and demand. It is an ongoing discussion, both in the public as well as in academia, whether or not electric mobility is capable of gaining a considerable market share in the near future. The target audience primarily comprises researchers and practitioners in the field, but the book may also be beneficial for graduate students.

  18. Business Models for Mobile Media Services : A case study in China mainland market

    OpenAIRE

    Huang, Jin

    2012-01-01

    Mobile media OTT service such as mobile music and mobile video is believed to be the next big revenue driver for mobile operator’s mobile broadband business. The media industry is willing to take mobile distribution channel to increase the content value. In Europe, there are already several successful cooperation cases between online media service provider and mobile operator, such as Spotify and Telia. However, with more complicated market and business environment in China, the mobile media ...

  19. Labor Market Institutions, Mobility, and Dualization in the Nordic Countries

    Directory of Open Access Journals (Sweden)

    Jørgen Svalund

    2013-01-01

    Full Text Available Comparing the Nordic countries, this article examines different combinations of permanent and temporary employment protection legislation, and whether such differences are reflected in patterns of labor market transitions. We find higher levels of transitions from unemployment to temporary contracts in Sweden and Finland, with lax regulation of temporary contracts and strict regulation of permanent contracts. Further, temporary employees are integrated into permanent contracts in countries with lax (Denmark or strict (Norway regulation of permanent contracts, while this is not the case in Finland and Sweden. For these countries, the study indicates a certain degree of labor market duality, with low mobility from temporary to permanent employment contracts.

  20. Student Recruitment for the Mobile Generation : An Exploratory Study of Mobile Marketing Practices in the International Higher Education Industry

    OpenAIRE

    Zinn, Marian; Johansson, Helen

    2015-01-01

    Background: In an increasingly market-driven and global higher education industry, characterized by growing international competition and the emergence of disruptive mobile technologies, higher education institutions (HEIs) are challenged to adopt innovative ways of marketing for student recruitment to sustain student enrollment numbers. Within this new landscape the concept of mobile marketing for student recruitment has become an important issue for HEIs. Mobile devices are playing an incre...

  1. Labour market mobility among senior workers in Norway

    OpenAIRE

    Tobro, Anne Marte Lunde

    2015-01-01

    As many developed countries, Norway has a growing elderly population and need to administer some policy change to cover the cost of the increasing number of pension recipients. One of the solutions to this problem is to give workers incentive to stay in the workforce longer. This thesis analyse the senior workers labour market mobility by studying the probability of leaving the workforce and the probability for senior workers to conduct a job change. Understanding job-to-nonemployment and job...

  2. Critical Success Factors and information needs in Estonian industry

    Directory of Open Access Journals (Sweden)

    Aiki Tibar

    2002-01-01

    Full Text Available The article reports the results of the study on the critical success factors and related information needs in Estonian industry conducted in 1999. Data were collected by interviews with 27 managers and engineers from 16 manufacturing companies in various industries. Most of the critical success factors taken up were related to marketing, information management, quality management, product development and technological innovations. The information needs of managers and engineers were related to competitors, customers, markets, technology, regulations, etc. Some identified CSFs expressed also priorities for development by Estonian economic authorities: to support the implementation of new technologies and introduction of quality management methods. The finding that information management was perceived as a very critical area supports the result of the recent Finnish study on CSFs.

  3. A Study on the Measuring of Consumers’ Perception towards the Mobile Marketing Campaigns in Air Transportation

    OpenAIRE

    Ozlem Atalik; Fatma Selin Sak; Eren Sezgen

    2015-01-01

    A widespread usage of mobile devices in our age creates a new marketing channel for the corporations to reach the consumers in an effective way. Being effective, personalized marketing tool, mobile marketing attracts the aviation sector, whose aim is to create an environment for the users so that they can require any product and service or pay and learn about them with their mobile devices from anywhere they want. Accordingly, the purpose of this study is to measure the mobile technology usag...

  4. Marketing communication strategy of Finnish and Japanese mobile game developers and publishers

    OpenAIRE

    Cheng, Yi-Tung

    2017-01-01

    Both the marketing communication strategy of mobile game industry and the industry itself have been drastically evolving in the past years since the development of computation, data transfer and communication technology on mobile devices. Marketing communication has been considered a significant part in marketing strategy, but the marketing communication strategy, activity and channels were not well investigated so far. In this study, 9 SMEs Finnish and Japanese mobile game developers and pub...

  5. Mobile marketing: A literature review on its value for consumers and retailers

    OpenAIRE

    Ström, Roger; Vendel, Martin; Bredican, John

    2014-01-01

    The article describes the existing knowledge of how mobile marketing can increase the value for consumers and retailers. Mobile device shopping, and consumers0 use of mobile devices while shopping is shown to be both an extension of consumers0 shopping behaviours developed on Internet-connected desktop and laptop computers (PC), and potentially new behaviours based on a mobile devices0 uniquely integrated features such as camera, scanners and GPS. The article focuses on how mobile marketing c...

  6. Research on Marketing Channel of Mobile Manufacturer Based on Analytic Hierarchy Process

    Institute of Scientific and Technical Information of China (English)

    XIONG Hui; LI Shi-ming; LAN Yong

    2006-01-01

    Research on "marketing channel" of mobile attracts much attention in these years,but there're only few articles referring to how to optimize the disposition of channel resources for mobile manufacturers. Based on a typically multiplex marketing channel system of mobile manufacturer, the analytic hierarchy process (AHP) structure model is established. Through the judgment matrix, simple and total hierarchy arrangement, consistent test, this paper gets the weight of each kind of marketing channel of mobile manufacturer. It provides the practical reference value for mobile manufacturers to distribute resources of marketing channels.

  7. Estonian white paper on energy

    International Nuclear Information System (INIS)

    Hamburg, Arvi

    1997-01-01

    Energy policy, environmental protection and economy form a triangle of tightly linked sectors, and any solution of some energy problem can be solved only in the light of all the above mentioned factors. There are several energy master plans for Estonia, the first of them dating back to the years of the Soviet Union and ending the list with the plan to cover the years up to 2000. By now the basic principles of the Estonian energy policy have been prepared and Estonian Energy Concept is being worked out. The main goal of Estonian energy policy is ensure an effective and environmentally benign energy supply for the country. It means safety in energy supply, effective production and supply together with sufficient environmental protection. Energy Council in the role of an advisory voluntary organization for inspection of the energy system and finding measures to improve its efficiency is established with parliament members included. The Estonian Energy Research Institute and the Oil--Shale Research Institute serve as a scientific advisory board for the government in energy policy. It's important to emphasise that privatisation is no panacea, solving all the problems, and therefore we are facing hard to move in the right direction, satisfying all the consumers of energy

  8. Logistics in Estonian business companies

    Directory of Open Access Journals (Sweden)

    A. Kiisler

    2008-12-01

    Full Text Available The article describes logistics survey in Estonia carried out in 2007 as a part of the LogOnBaltic project. The level of logistics in Estonian manufacturing, trading and logistics companies is explored through logistics costs, performance indicators, outsourcing, ICT use and logistics self-estimation of the companies responded. Responses from 186 Estonian companies were gathered through a web-based survey (38% of manufacturing, 38% of trading and 24% of logistics sector. Logistics costs as the percentage of turnover make in average 13.8% in manufacturing and 13.3% in trading. Transportation and inventory carrying cost form around 70% of overall logistics costs. Considering the logistics indicators surveyed, Estonian companies show up with relatively low perfect order fulfillment rates, short customer order fulfillment cycles and effective management of cash flows. The most widely outsourced logistics function is international transportation followed by domestic transportation, freight forwarding and reverse logistics. By 2010, the outsourcing of IT systems in logistics followed by inventory management, warehousing and product customization is expected to increase more substantially. The awareness of logistics importance is still low among Estonian companies. Only 27–44% of those agree that logistics has a considerable impact on profitability, competitive advantage, top management or customer service level.

  9. Technological Innovations and Consumer Needs: An Analysis of Mobile Communications Market

    Directory of Open Access Journals (Sweden)

    Norlia Ahmad

    2011-12-01

    Full Text Available This study combines insights from market diffusion and consumer research to provide an inte-grated framework of mobile communications market in Japan. We base our analysis on data from company interview, focus group discussion and industry reports. Our findings indicate that technology push dominates in the early introduction and consumer needs pull in the maturing stage. Three implications for the marketing area are; first, user needs for mobile communications have evolved from basic mobility and functionality to include aesthetic and experiential benefits, second, innovations of product capabilities co-evolve with user needs, and lead to increases in mobile usage and product-user attachments, and third, in a saturated market, mobile consumption is premised on the utilitarian and hedonic values as perceived by the users. As mobile phone is a universal product, analysis of a saturated market such as Japan provides a deeper understanding of the evolution of technology and consumer in other markets.

  10. Assessing the Significance of Telecommunication Deregulation on the Growth of Japan's Mobile Phone Market

    OpenAIRE

    Yuqing Xing

    2001-01-01

    This paper analyzes the development of Japan's mobile phone market. Specifically, it focuses on the regulatory reforms of Japan's mobile communication sector and their impact on the growth of the market. The analysis based on a monopolistic competition model shows that the deregulation policies perform an essential role in fostering the rapid expansion of Japan's mobile phone market. Using quarterly data from 1991 to 1999, the paper tests the significance of the telecommunication deregulation...

  11. Integrating cell phones and mobile technologies into public health practice: a social marketing perspective.

    Science.gov (United States)

    Lefebvre, Craig

    2009-10-01

    Mobile communications are being used for many purposes, from instant messaging (IM), mobile or microblogging (Twitter), social networking sites (Facebook, MySpace), e-mail to basic voicemail. A brief background on cell phone and mobile technology use in public health is reviewed. The focus of the article is framing the use of mobile technologies in public health from a social marketer's perspective--using the 4 Ps marketing mix as a guide.

  12. ENcentive: A Framework for Intelligent Marketing in Mobile Peer-To-Peer Environments

    National Research Council Canada - National Science Library

    Ratsimor, Olga; Finin, Tim; Joshi, Anupam; Yesha, Yelena

    2005-01-01

    .... eNcentive facilitates peer-to-peer electronic marketing in mobile ad hoc environments. Our framework employs an intelligent marketing scheme, by providing users the capability to collect information like sales promotions and discounts...

  13. Adopting a Design-Thinking Multidisciplinary Learning Approach: Integrating Mobile Applications into a Marketing Research Course

    Science.gov (United States)

    Zarzosa, Jennifer

    2018-01-01

    This article seeks to address the gap between marketing education and marketing practice by integrating a design-thinking (DT) methodology to the marketing research (MR) framework to achieve learning objectives that will enhance cross-functional, collaborative, conceptual, and technical skills. The mobile application marketing research project…

  14. Efficiency of Estonian grain farms in 2000 2004

    Directory of Open Access Journals (Sweden)

    N. VASILIEV

    2008-12-01

    Full Text Available The aim of this study is to analyse the efficiency of Estonian grain farms after Estonia’s transition to a market economy and during the accession period to the European Union (EU. The non-parametric method Data Envelopment Analysis (DEA was used to estimate the total technical, pure technical and scale efficiency of Estonian grain farms in 2000–2004. Mean total technical efficiency varied from 0.70 to 0.78. Of the grain farms 62% are operating under increasing returns to scale. Solely based on the DEA model it is not possible to determine optimum farm scale and the range of Estonian farm sizes operating efficiently is extensive. The most pure technically efficient farms were the smallest and the largest but the productivity of small farms is low compared to larger farms because of their small scale. Therefore, they are the least competitive. Since pre-accession period to the EU, large input slacks of capital have replaced the former excessive use of labour and land. This raises the question about the effects on efficiency of the EU’s investment support schemes in new member states.;

  15. A MORE EFFECTIVE WAY TO ADVERTISE THE DISTANCE EDUCATION PROGRAMMES: Mobile Marketing Approach

    Directory of Open Access Journals (Sweden)

    Ayda SABUNCUOGLU AYBAR

    2011-04-01

    Full Text Available Nowadays organizations strive to find the ways to communicate with their target audiences by using varied advertising mediums because of the developments on the information communication technologies and the globalization. In this context, like the other institutions, the distance education institutions has to execute communication activities by using different advertising mediums to create a positive position in their consumers minds. In this sense, the increase on the ownership of mobile phones and the new specialties of mobile phone technologies like accessing to the internet made mobile marketing efforts important on the advertising investments of distance education institutions. Especially with the mobile marketing, distance education institutions can create personalized informative and promotion messages for their target audiences. Mobile marketing approach has lots of advantages for the institutions and the most important advantages that helps the institutions are; the formats of the approach are forming according to the newest technological developments and it gives chance to create messages for specific target audiences. But mobile marketing has also disadvantages like; the target audience’s mobile phones can be incompatible with the messages and the target audience can ignore these messages. However much the approach has some disadvantages, the distance education institutions- which are based on the technological developments also like the mobile marketing approach- has to invest on mobile marketing according to send personalized and effective advertising messages about their programs’ contents, benefits etc.

  16. Hysteresis in consumer markets with focus on the mobile communications market

    Science.gov (United States)

    Twomey, C.

    2008-11-01

    Our aim here is to try to identify hysteresis in the switching patterns of consumers in the Irish mobile phone industry. It was not until the introduction by the Communication Regulator of full-number portability that consumers began to take advantage of the savings that switching mobile phone operator could produce. As with most relatively new industries, the awareness of savings is clouded by a lack of understanding of whats on offer and an underlying fear of change from something they have only just started to comprehend. With people changing company loyalties more frequently than ever at the prospect of better, more cost-efficient services, it is now the million euro question for the phone companies on how close they should match each others' offers to maximize their profits, and what their best pricing strategy should be to obtain an even larger share of the market. Through the use of experimental economics and by modelling switching behaviour using the Preisach model, along with observed and market data, we hope to both pose this problem and start the journey to answering this question.

  17. Information Flow along Catfish Marketing Channels in Nigeria: Whither the Role of Mobile Telephony?

    OpenAIRE

    Animashaun, Jubril Olayinka; Fakayode, S.B.; Ayinde, Opeyemi Eyitayo

    2013-01-01

    The objectives of this study were two-folds. First, examined the use of mobile phone technology to facilitate catfish marketing and second, identified the determinants of variations in the frequency of mobile phone use for catfish marketing among agents involved in the marketing chain. The study was carried out in Kwara-state, Nigeria. One hundred and forty respondents were stratified and randomly sampled and data was collected through the use of well-designed questionnaires. Descriptive and ...

  18. The Influence of Mobile Marketing on Consumer Attitude Study at Student of Sam Ratulangi University

    OpenAIRE

    Nicolaas, Gisyela P.Z.

    2016-01-01

    Advances in Information and Communication Technology not only offers new marketing channels of communication and interactivity to the company but also significantly affect the way companies conduct their business and marketing activities.Marketing on Mobile devices has become one of the most popular channels of communicating with intending and potential customers, particularly in the form of text advertising through Instant Messaging Service. The study aims to determine the effect of mobile m...

  19. MOBILE MARKETING: A NOVA ABORDAGEM DOS MARKETEERS E DOS NOVOS TURISTAS

    Directory of Open Access Journals (Sweden)

    Marco Paula Pinto

    2014-12-01

    Full Text Available O Mobile Marketing é uma das áreas do marketing digital que apresenta mais potencialidades para as empresas, em geral e em particular para as da área do turismo. Permite a criação de um canal direto com o cliente, que lhe permite adquirir um estilo de vida mais versátil uma vez que lhe facilita a aquisição de produtos únicos graças à possibilidade de personalização, conetividade e mobilidade em qualquer lugar e a qualquer hora. O presente estudo tem como objetivo a sensibilização da importância do marketing digital para as empresas, principalmente das relacionadas com a atividade turística, o qual apresenta as características e identifica as potencialidades das funcionalidades associadas, bem como a evolução dos dipositivos móveis até ao impacto que as tecnologias mobile poderão causar nas empresas e na sociedade atual. No presente artigo, concluiu-se que a tecnologia está cada vez mais presente na sociedade e concede vantagens competitivas às empresas em termos de versatilidade, personalização e divulgação dos seus produtos através de um canal direto e em tempo real com o cliente, através de um dispositivo móvel que cada vez mais é considerado um acessório necessário para os consumidores.

  20. Model of Customer Buying Behavior in the CZ Mobile Telecommunication Market

    Directory of Open Access Journals (Sweden)

    Ondrej Grünwald

    2012-01-01

    Full Text Available The Czech mobile telecommunication market constitutes an oligopoly of three operators, who have built a privileged position and effectively crush any competition. The entry of a new operator has been considered by the government since the end of 2009. The new mobile operator should push down the prices of services, which are the highest in Europe and also affect the development of new mobile services. This paper analyzes consumer behavior in the mobile telecommunication market. It reveals how different elements are considered by customers and what is important when choosing a mobile tariff. With use conjoint analysis, we obtained empirical arguments about the preferences of customersin the Czech Republic. The analysis shows that the relatively high price of services greatly reduces the unsaturated demand in the mobile telecommunication market, and proves that the price is crucial in customer decision-making.

  1. A B2C Digital Media Marketing Communications Plan for a Mobile Application Commercial Launch

    OpenAIRE

    Collin, Markus

    2013-01-01

    The thesis focuses on a B2C Digital Marketing Communications plan on a mobile gamification application. The marketing communications plan takes a clear step away from the traditional views on marketing planning and PR, above all because of the evolvement of social media and the massive cultural shift that has deeply affected the way societies use the most widely spread communications platform ever invented, the Internet. The project for which the marketing communications plan is made, is ...

  2. Estonian Air to overhaul strategy / Matt Withers

    Index Scriptorium Estoniae

    Withers, Matt

    2008-01-01

    Estonian Air on majanduslikes raskustes, mida aitaks leevendada riigipoolne toetus. Majandus- ja kommunikatsiooniminister Juhan Parts leiab, et riik peaks omama lennufirma juhatuses esimehe kohta, et mõjutada rohkem vastuvõetavaid otsuseid ja investeeringuid

  3. Estonian Golf & Country Club / Urmas Oja

    Index Scriptorium Estoniae

    Oja, Urmas, 1981-2012

    2005-01-01

    Konkursil "Eesti parim puitehitis 2005" pälvis voodrilaua eripreemia Jõelähtme Estonian Golf & Country Club'i katus. Arhitekt Andres Siim. Sisearhitekt Juta Lember. Konstruktor: AS Resand. 11 värv. ill

  4. Estonian Air / Kirsti Vainküla

    Index Scriptorium Estoniae

    Vainküla, Kirsti, 1972-

    2004-01-01

    Estonian Air reklaamib end Taani linna Aalborgi raadiojaama ilmateates. Lennukompanii pressiesindaja Epp Alatalu sõnul on firma Taanis reklaamimise põhjus see, et liinil Tallinn-Kopenhaagen sõitjate hulgas ei ole peaaegu üldse taanlasi

  5. Simobiz-Simulation Tool to Study the Impact of Small Satellites in Mobile Market

    Science.gov (United States)

    Burlacu, M.-M.; Kohlenberg, J.; Prathaban, M.

    2008-08-01

    Interest in small satellites is growing fast world- wide. Businesses, governments, universities and other organizations around the world are starting their own small satellite programs. The surveys conducted by the space agencies and universities shows a promising increase in the use of small satellites for commercial applications. More number of operators offers or plans to offer mobile phone services by satellite. With the help of cost effective small satellite, mobile operators can be able to provide the services cheaper. Hence, it is always interesting to study the effect of low cost small satellite over the mobile market. In this article, we present SmartSim (Small Satellites Mobile Market Simulator) - the new module of Simobiz business simulation game, in which we have implemented two operators, a normal satellite operator and a nanosatellite operator, with specific terminals and services. Our main focus in this work is to understand the future market of small satellite in mobile telecommunication network.

  6. A network analytical approach to the study of labour market mobility

    DEFF Research Database (Denmark)

    Toubøl, Jonas; Larsen, Anton Grau; Jensen, Carsten Strøby

    (RR), which enable us to identify clusters of inter-mobile categories. We apply the method to data of the labour market mobility in Denmark 2000-2007 and demonstrate how this new method can overcome some long standing obstacles to the advance of labour market segmentation theory: Instead...... of the typical theory driven definition of the labour market segments, the use of social network analysis enable a data driven definition of the segments based on the direct observation of mobility between job-positions, which reveals a number of new findings.......The aim of this paper is to present a new network analytical method for analysis of social mobility between categories like occupations or industries. The method consists of two core components; the algorithm MONECA (Mobility Network Clustering Algorithm), and the intensity measure of Relative Risk...

  7. Day-to-Day Market Power and Efficiency in Tradable Mobility Credits

    Directory of Open Access Journals (Sweden)

    Ye Tian

    2015-09-01

    Full Text Available An active transportation and demand management framework focusing on tradable mobility credits (TMC is integrated into an agent-based modeling and simulation (ABMS platform. In this framework, it is conceived that an auction market within which mobility credits can be transferred between buyers and sellers is constructed in general. The idea of ABMS is extensively incorporated to mimic system users’ daily route choices as well as market-related micro-economical decision making process under TMC circumstance. Users are able to form individual propensities towards available bid/ask choices by reinforcement learning principles. The integrated platform offers a brand new insight view of microscopic aspect of the daily operations of credit transfer market, which has hardly been obtained by prior analytical models. Day-to-day traffic dynamics and market dynamics can be captured. Besides, market MOEs, including convergence, stability, efficiency and relative market powers of buyers and sellers under different market policies are investigated.

  8. On the System of Person-Denoting Signs in Estonian Sign Language: Estonian Name Signs

    Science.gov (United States)

    Paales, Liina

    2010-01-01

    This article discusses Estonian personal name signs. According to study there are four personal name sign categories in Estonian Sign Language: (1) arbitrary name signs; (2) descriptive name signs; (3) initialized-descriptive name signs; (4) loan/borrowed name signs. Mostly there are represented descriptive and borrowed personal name signs among…

  9. Advertising value of mobile marketing through acceptance among youth in Karachi

    OpenAIRE

    Syed Akbar, Suleman; Azam, Rehan; Muhammad, Danish

    2012-01-01

    The purpose of this paper is to investigate the key influencing factors towards mobile marketing acceptance among youth in Karachi. It further analyzes the impact of mobile marketing acceptance on its advertising value. To achieve the objective of this study a convenient sample of 247 respondents from University students, Government officials and business organizations in Karachi is taken over a two-week period during the spring of 2012. After validating the instrument, correlation analysis i...

  10. A strategy analysis of the effectiveness of mobile marketing on the buying behaviour of the lower income segments

    OpenAIRE

    2015-01-01

    M.Com. (Business Management) Mobile marketing has rapidly grown during the past years, and will continue to grow with advancements in technology, enabling mobile phones to be used for much more than simple calls and personal text messaging. This study investigates how a mobile marketing company, Mobitainment, can successfully communicate, through mobile marketing initiatives, with the lower income segments. The various characteristics of the lower income segment are understood, and the pos...

  11. Air Baltic: Estonian Air on nurka surutud / Teele Tammeorg

    Index Scriptorium Estoniae

    Tammeorg, Teele

    2010-01-01

    Air Balticu asepresidendi Janis Vanagsi hinnangul on Estonian Air aastaid jätnud tähelepanuta oma peamised turismiturud ning on praegu halvas seisus. Air Baltic on endiselt huvitatud Estonian Airi ostust. Majandus- ja kommunikatsiooniminister Juhan Partsi seisukoht

  12. Overcoming challenges to effectiveness of mobile markets in US food deserts.

    Science.gov (United States)

    Zepeda, Lydia; Reznickova, Anna; Lohr, Luanne

    2014-08-01

    The purpose of this research is to investigate whether mobile food markets may be effective in facilitating healthy food choices in food deserts. We investigate who does and does not use mobile food markets and why, and whether mobile markets have the potential to alter attitudes and food choices, and if so, how? We use a focus group study at four sites in the US to ask groups of mobile market shoppers and non-shoppers about their shopping, cooking, and eating attitudes and behaviors. We find that mobile market shoppers eat significantly more servings of fruits and vegetables, however, both shoppers and non-shoppers perceive fruits and vegetables as luxury items, and both groups lack knowledge about what is a serving and what is the recommended number of servings per day. Both groups identified the following needs for mobile markets to be more successful: increased awareness and advertising; affordability; improved convenience by offering more stops and hours, as well as greater variety of items for one-stop shopping; emphasis on value and service; and building trust within communities. Copyright © 2014 Elsevier Ltd. All rights reserved.

  13. Enabling ecosystem for mobile advertising in an emerging market

    OpenAIRE

    Wong, Chin Chin

    2017-01-01

    The global landscape for advertising has undergone major revolution attributed to the rapid advancement in information and communication technologies (ICT). ICT has opened up more opportunities for economic agents to advertise in the new economy. Among ICT, mobile phones provide the greatest opportunity to catch up with more developed countries in terms of socioeconomic development. Rapid growth in mobile phones in developing countries provides an excellent platform for mobile advertising (m-...

  14. Bottleneck Analysis of the Mobile Internet Diffusion in Emerging Markets

    OpenAIRE

    Benseny, Jaume; Finley, Benjamin; Hämmäinen, Heikki

    2016-01-01

    According to the ITU, in 2013, only 6% of the population in developing countries had access to broadband Internet. Nevertheless, mobile Internet penetration rates have already exceeded those of fixed telecommunication services and may help in bridging the digital divide. To understand this phenomenon, we model the mobile Internet diffusion process via a system dynamics model that includes user competence, data price, and mobile network capacity as the main contributors to consumer utility and...

  15. Erasmus Student Mobility as a Gateway to the International Labour Market?

    NARCIS (Netherlands)

    Van Mol, C.; Gerhards, J.; Hans, S.; Carlson, S.

    2014-01-01

    One of the main rationales of the Erasmus programme, initiated in 1987, is the promotion of the European labour market. Nevertheless, empirical evidence on the links between student mobility, international labour mobility and employability remains relatively limited. In this chapter, I investigate

  16. A Feasibility Study for Mobile Marketing and Distribution Occupational Laboratories in North Dakota.

    Science.gov (United States)

    Kohns, Donald P.

    A study determined the feasibility of a mobile laboratory for marketing and distribution in North Dakota. It attempted to answer four questions: (1) What types of staffing, equipment, curriculum, and delivery systems are presently being utilized in mobile laboratories throughout the nation? (2) What significant information obtained from mobile…

  17. The value of mobile marketing for consumers and retailers : a literature review

    OpenAIRE

    Ström, Roger; Vendel, Martin

    2012-01-01

    Purpose: In this review mobile device shopping, consumers' use of mobile devices while shopping, is assumed to be an extension of consumers' shopping behaviors developed on internet connected desktop and laptop computers (PC). The purpose is to describe existing knowledge on how mobile marketing can increase value for consumers and retailers, enabling more precise research and development of managerial concepts and tools, providing both managers and academ­ics with increased understanding of ...

  18. Income, Inequality, Market Potential, and Diffusion of Mobile Telephony

    Science.gov (United States)

    Kim, Sungjoong

    2009-01-01

    The diffusion of many previous innovations eventually slowed down and reached an equilibrium level. Despite continued rapid growth, it is possible that the diffusion of mobile telephony will also begin to decelerate and reach a saturation level. Whether universal service can be achieved with the help of mobile telephony will therefore depend…

  19. Educational Services Market as a Factor of Formation of Professional Mobility and Conditions for Its Implementation

    Science.gov (United States)

    Kadakin, Vasily Vasilevich; Zeynalov, Guseyn Gardash ogly

    2016-01-01

    The relevance of the problem stated in the article is conditioned by the fact that the inclusion of Russia into the international market area requires a new quality in educators--professional mobility. The market is not an end in itself, but the environment in which educators must learn to fulfill their personal, intellectual and creative…

  20. Mobility in the Urban Labor Market : A Panel Data Analysis for Mexico

    NARCIS (Netherlands)

    Gong, X.; van Soest, A.H.O.; Villagomez, E.

    2000-01-01

    We analyze mobility in urban Mexico between three labor market states: working in the formal sector, working in the informal sector, and not working. We use a dynamic multinomial logit panel data model with random effects, explaining the labor market state of each individual during each time period.

  1. Labour market segmentation and mobility as determinants of trade union membership

    DEFF Research Database (Denmark)

    Jensen, Carsten Strøby

    2018-01-01

    This article analyses if and to what extent labour market segmentation and labour market mobility influence trade union density. Some industries and sectors have stable employment domains and employees stay to a high degree within the industry even if they change jobs. Other industries and sectors...... have more unstable employments domains and employees to a higher degree shift to employment in other industries and sectors when they move to another job. In this article, it is analysed how differences in segmentation and employee mobility out of an industry influence union density. The analysis...... of mobility....

  2. Investigating Customers' Attitude and Perception toward Mobile Marketing in the ICT Era

    Directory of Open Access Journals (Sweden)

    Malihe Syavoshi

    2009-09-01

    Full Text Available Information and Communication Technologies (ICT have offered innovative and cost effective advertising tools for managers. One of such technologies is mobile phone which has enabled a novel marketing channel for companies to directly reach their customers. Yet, mobile marketing is still in its infancy and needs deeper investigations. This paper has studied 588 customers’ perception for receiving commercials through their mobile phones and factors that would affect such perception. Research methods in the present article based on purpose are applied and descriptive- survey. A questionnaire has been designed and respondents have been selected through categorical randomization method. Hypotheses testing were done through t-test and Pierson test. Results showed that, unlike many other countries, Iranian customers had positive attitude toward mobile marketing.

  3. Mobile Agent based Market Basket Analysis on Cloud

    OpenAIRE

    Waghmare, Vijayata; Mukhopadhyay, Debajyoti

    2014-01-01

    This paper describes the design and development of a location-based mobile shopping application for bakery product shops. Whole application is deployed on cloud. The three-tier architecture consists of, front-end, middle-ware and back-end. The front-end level is a location-based mobile shopping application for android mobile devices, for purchasing bakery products of nearby places. Front-end level also displays association among the purchased products. The middle-ware level provides a web ser...

  4. Capital Mobility and Exchange Market Intervention in Developing Countries

    OpenAIRE

    Michael P. Dooley; Donald J. Mathieson; Liliana Rojas-Suarez

    1997-01-01

    This paper develops a new technique for measuring changes in the degree of capital mobility confronting a developing country that has restrictions on capital flows and official ceilings on domestic interest rates. Because such official controls rule out the use of traditional interest rate parity conditions to measure changes in the degree of capital mobility, the analysis first examines an intertemporal model of an open economy. This model describes the linkages between the cost of undertaki...

  5. Russian-Estonian Economic and Investment Cooperation During the Crisis: Dynamics and Possibilities

    Directory of Open Access Journals (Sweden)

    Nevskaya Anastasia

    2015-06-01

    Full Text Available The article deals with the development in Russian-Estonian relations during the crises of 2007 and 2014, taking into consideration the balance between political and economic factors in the decision-making by Estonian government. A number of special aspects, trends and problems in trade and investment ties are detected. The aim of the study is to uncover key motivation behind the actions of both Russia and Estonia, to identify the drivers for economic and political development in the region, and to work out recommendations to adjust them. The questions put forward by the authors of this article could not be more topical at the time, when Russian economic situation is obviously getting worse and capital flight (to the neighboring EU Member States is likely to increase. The method of the study is comparative analysis of the impact on economic ties made by Russian-Estonian crisis of 2007 and the current international tension around Ukraine. The regional fossil fuel market and the possibilities of Gazprom involvement in its development are also analyzed. It is concluded that political motives are still important for Estonian decisionmaking, though they are balanced out by measures of business support (despite some of these measures being taken by the EU bodies. The role of political factor for the Russian side is increasing. It is acknowledged that there is a growing number of missed economic opportunities in the Russian Northwest.

  6. Development of a breeding objective for Estonian Holstein cattle

    Directory of Open Access Journals (Sweden)

    E. PÄRNA

    2008-12-01

    Full Text Available Economic weights for milk carrier (water plus lactose, fat and protein yields, calving interval, age at first service, interval between the first service and conception of heifers and length of productive life of Estonian Holsteins were estimated under assumed milk production quota and for non-quota conditions. A bio-economic model of an integrated production system of a closed herd was used. Economic values of milk carrier yield and length of productive life differed between quota and non-quota conditions, but there were only minor differences between those marketing systems in economic values for functional traits. The standardised economic values of the most important traits varied in magnitude between18 to 81% of the economic value for milk yield. Discounting had a substantial impact on the economic value of length of productive life. When defining the breeding objective for Estonian Holstein, the interval between the first service and conception of heifers, and the length of productive life should be included in the breeding goal along with the traits with the highest economic value, milk, fat and protein yield. In the optimum breeding objective, relative weights of production vs. functional traits were 79 and 21%, respectively.;

  7. Stocks of organic carbon in Estonian soils

    Directory of Open Access Journals (Sweden)

    Kõlli, Raimo

    2009-06-01

    Full Text Available The soil organic carbon (SOC stocks (Mg ha–1 ofautomorphic mineral (9 soil groups, hydromorphic mineral (7, and lowland organic soils (4 are given for the soil cover or solum layer as a whole and also for its epipedon (topsoil layer. The SOC stocks for forest, arable lands, and grasslands and for the entire Estonian soil cover were calculated on the basis of the mean SOC stock and distribution area of the respective soil type. In the Estonian soil cover (42 400 km2, a total of 593.8 ± 36.9 Tg of SOC is retained, with 64.9% (385.3 ± 27.5 Tg in the epipedon layer (O, H, and A horizons and 35.1% in the subsoil (B and E horizons. The pedo-ecological regularities of SOC retention in soils are analysed against the background of the Estonian soil ordination net.

  8. The Digital Age of Mobile Cellular Network in Germany and China :Policies, Technologies and Markets (PartⅠ)

    Institute of Scientific and Technical Information of China (English)

    Mingtao Shi

    2009-01-01

    The German Postal Reform Ⅰ in 1989 introduced competition in the mobile cellular market. German cellular operators, DeTeMobil, Mannesmann, E-Plus and VIAG Interkom, built DI-, D2-, El- and E2-Netze based on GSM standards made in Europe. China Unicom was created in 1994 and China Telecom was separated from MPT in 1995. China Telecom and China Unicorn competed in a duopoly from the mid-1990s onwards and the cellular services provided by them also rely on GSM standards. China Telecom additionally deployed XLT technology (PHS) from the late 1990s onwards. While DeTeMobil and Mannesmarm conquered approximately 80%-90% of the market throughout the 1990s and were the two dominant market players in Germany, China's cellular market was mainly controlled by China Mobile. In Germany, prices related to cellular technology continued the downwards trend as a major result of the process of deregulation, liberalisation and competition. In China, price wars bad led to significant price reductions in the cellular market. Although network operators in both countries strived to deliver differentiated cellular Services, the two national markets in the 1990s were visibly shaped by product homogeneity.

  9. Biomass, new markets ! How to mobilize the resource? Seminar proceedings

    International Nuclear Information System (INIS)

    2005-10-01

    The various papers of this seminar addressed the following questions: how to valorize the biomass potential to respond to challenges of greenhouse gas emission reduction? What are the conditions to mobilize biomass considering the existing concurrence between its different usages? How to use experiences of biomass mobilization to cope with the demand increase? How to consider the key factors of success all together? More particularly, the interveners addressed the different resources (agricultural by-products, forestry, and wood waste), actors, technical approaches, and economical and logistical aspects, the role of biomass in the commitments for the struggle against climate change, the issue of supply

  10. Digimodernistlik eesti kirjanik / The Digimodernist Estonian Writer

    Directory of Open Access Journals (Sweden)

    Piret Viires

    2013-06-01

    Full Text Available The article examines the cultural situation following postmodernism in the first decade of the 21st century. To characterise this situation, the umbrella term “post-postmodernism” is used, as well as “neomodernism”, “altermodern”, “metamodernism”, “hypermodernity”, “performatism”, “critical realism” etc. All these approaches are, in a wider sense, united by their aim of opposing postmodernist cynicism and irony, and bringing back truth, simplicity and clarity. It has also been found that literature has returned or is returning to realism, and various cultural phenomena are emerging, which have been designated by the concept “new sincerity”.In descriptions of the current cultural situation, this trend seeking truth and simplicity is supported by approaches which emphasise the significance of technological developments during the last decade. A prominent figure here is Alan Kirby, who launched the term “digimodernism”, mainly linked with the adaptation and spread of Web 2.0 at the beginning of the 21st century: the blogosphere, Wikipedia, Twitter and Facebook.The article seeks answers to the question of whether we can talk about digimodernism in Estonian literature in the 2000s. In the 1990s Estonian writers were quite reluctant to undertake computer-technological experiments, and there are only a few examples of Estonian digital literature, whereas a change occurred in the 2000s. Many Estonian writers have had and still have their own blogs and surprisingly many have joined Facebook. The term “twitterature” is also familiar to Estonian writers. The article tackles the dominant topics in the blogs of Estonian writers and analyses their possible collective creative work on Facebook. A question is raised as to whether it is possible that the fragmentary narrative structure of blogs and Facebook has influenced mainstream literature.The article concludes that one essential change in Estonian literature in the

  11. System architecture and market aspects of an European Land Mobile Satellite System via EMS

    Science.gov (United States)

    Ananasso, F.; Mistretta, I.

    1992-03-01

    The paper describes an implementation scenario of a Land Mobile Satellite System via the EMS (European Mobile System) payload embarked on Italsat F-2. Some emphasis is given on market issues aiming at singling out business niches of Land Mobile Satellite Services (LMSS) in Europe. Other crucial issues exist such as: the alternate/competitive systems, the problems of interworking with other existing and/or planned systems, the definition of network architecture that better fits the user requirements, the marketing strategy and, last but not least, the financial evaluation of the project. The paper, on the basis of a study performed by Telespazio on behalf of ESA, discusses some of these issues with emphasis on competitive market aspects.

  12. THE EFFECT OF REVENUE AND MARKET SEGMENTATION LEVEL TOWARDS VENTURE CAPITAL INVESTMENT IN MOBILE APPLICATION BUSINESS

    Directory of Open Access Journals (Sweden)

    Dennis Adrian

    2014-05-01

    Full Text Available The development of mobile applications has mushroomed in local and foreign industries. This provides a tremendous opportunity for developers. For technopreneur developer, the capital to run the business is one of the biggest problems despite the fact that they may have great competence in the field. The fact that the business has big potential market in Indonesia has invited investors from local and overseas to invest as venture capital. However, due to the lack of knowledge on building collaboration with the investors and on understanding the market and investor needs in a long term, the developer finds difficulties to grow its business and to compete with bigger competitors. The research intends to seek the influence in selecting the level of revenue and market segmentation to support the investment decisions in the business of mobile applications, so that the mobile application developer is able to monetize their business to attract investors to invest in the venture capital.

  13. Network effects, Customer Satisfaction and Recommendation on the Mobile Phone Market

    OpenAIRE

    Thomas Cadet; Sophie Larribeau; Thierry Pénard

    2012-01-01

    On mobile phone markets that have reached the maturity stage, customer recommendation becomes a critical focus for operators to attract subscribers from rival operators. Referral propensity is also an indicator of subscriber satisfaction and loyalty. The aim of this paper is to examine the factors that influence customer recommendation. Precisely, we want to know whether referral propensity is more driven by supply-side effects (i.e. characteristics of mobile services) or demand-side effects ...

  14. ll social ed il mobile commerce secondo gli esperti di digital marketing

    OpenAIRE

    Latorre Annaluce; Vernuccio Maria

    2014-01-01

    Advances in social media and mobile communication have ledto the development of "social" and "mobile commerce". Stemming from aliterature review, this paper aims to explore practitioners' interpretative perspective of the phenomena. To this purpose, we have drawn upon 25 in-depth interviews with Italian digital marketing specialists and examined their point of view using content analysis techniques. The findings show the characteristics, potentialities and critical aspects of "social" and "mo...

  15. Industrious but Redundant: Gender and Labor Market Mobility in Brazil in the 1990s

    Directory of Open Access Journals (Sweden)

    Nadya Araújo Guimarães

    2001-01-01

    Full Text Available This article focuses on the inter-sectorial mobility of industrial workers in Brazil based on longitudinal data from the Brazilian Ministry of Labor on the number of hired and dismissed workers during the 1990s. Comparing two industries in two regional labor markets, the author argues that gender differences are important for understanding patterns of mobility in formal labor markets independent of the degree of their formality, the different patterns of women’s work permeability, and the nature of their restructuring process.

  16. Levels of Product Differentiation in the Global Mobile Phones Market

    OpenAIRE

    Andonov, Stanimir

    2006-01-01

    The sixth product level called compliant product is a connecting element between the physical product characteristics and the strategy of the producer company. The article discusses the differentiation among the product offers of companies working in the global markets, as well as the strategies which they use and could use in that respect.

  17. The value of a new idea: knowledge transmission, workers' mobility and market structure

    International Nuclear Information System (INIS)

    Marini, Marco A.

    2006-01-01

    We model the process of knowledge transmission among firms via workers' mobility as a multi-stage game. In our setup an idea to be realized needs that the agent informed about the idea recruits another agent from a pool of uninformed people. This constraint generates a recursive effect of knowledge transmission via players' mobility across firms which affects simultaneously the players' payoffs and the number of active players engaged in market competition. We provide sufficient conditions for the game to possess a unique symmetric subgame perfect equilibrium in which all incumbent players deter the exit of their collaborators. The equilibrium outcome is shown to depend upon the success of the idea over time, expressed by the behaviour of the market demand and on players' time preferences. A few other intuitions are provided on the interplay between technology, market structure and the market value of an innovative idea

  18. Airport mobile marketing as a channel to promote cross-selling

    Directory of Open Access Journals (Sweden)

    Lázaro Florido-Benítez

    2016-12-01

    Full Text Available Purpose: The purpose of this study is to analyze the airport mobile marketing and what elements have had a positive or negative influence in cross-selling via an airport app.  Design/methodology: For this analysis, a survey was conducted to users that use the Schiphol Amsterdam Airport app. A total of 103 questionnaires were analyzed using structural equation modeling.  Findings: This study found that security/control factor supplied by the mobile marketing tool to passengers at the airport, it has been demonstrated that it favours an increase in cross-selling. in addition, if an airport is perceived to have a good brand image, it will have a positive effect in cross-selling.  Originality/value: This paper is the first research that examines the impact of mobile marketing in airports. Smelling multiple products and services to the same client before, during, and post consumption  is a marketing technique that intends to (1 satisfy a client’s need and (2 increase a company’s profit by using cross-selling and other complementary services. Airline companies are experts in carrying out this activity, and airports have found that mobile applications are the perfect tool to increase their commercial profits. Offering complementary products and services is a very lucrative business, and a mobile device or smartphone are -- and will become -- the ideal medium to meet users’ demands as well as to improve the passenger experience.  Keywords: mobile marketing, cross-selling, information, security-control, image-perception, satisfaction, WOM

  19. Valued Estonian Music CDs / Igor Garshnek

    Index Scriptorium Estoniae

    Garšnek, Igor, 1958-

    2003-01-01

    2002. aastal välja antud eesti muusika heliplaatidest Arvo Pärt "Summa", Lepo Sumera "Chamber Music", "Baltic Voices 1.", "Sequenzen - Europäische Orgelmusik des 20. Jahrhundrets mit...", "El silenco ئ Silence. Kuldar and Marje Sink. Songs of Mother and Son", "Riho Sibul. Estonian Dream Big Band", "Rull's Royce ئ Rull's Choice"

  20. Resource and utilization of Estonian hydropower

    International Nuclear Information System (INIS)

    Raesaar, P.

    2005-01-01

    An overview of the Estonian hydropower resources and their utilization at present as well as prospective for the future are presented in this paper. A short overview of advantages of small hydropower stations and related issues is given. Some technological aspects are treated briefly. (authors)

  1. Transformational Leadership in the Estonian Defence Forces

    Directory of Open Access Journals (Sweden)

    Antek Kasemaa

    2015-06-01

    Full Text Available Purpose – The study is a contribution to the validation of the 15 items and 5 subscales Transformational Leadership Scale (TLS proposed by Rafferty and Griffin (2004. Design/methodology/approach – The sample includes participants from different levels of the Estonian Defence Forces (EDF military hierarchy (N=2570. The structure of the TLS was examined by using exploratory and confirmatory factor analyses. Additionally ANOVA was used to compare the results between different subsamples. Findings – TLS showed satisfactory reliability. Confirmatory factor analyses found TLS as valid five dimensions instrument to measure transformational leadership in the Estonian military context. Different management levels showed different emphases among the dimensions of transformational leadership. Research and practical limitations/implications – TLS will be an important tool to use in transformational leadership research in the Estonian military context and beyond. Additionally, the current research contributes to the development of alternative measurement tools besides the most commonly used MLQ. The limitation of the work will be the rather homogenous sample from the Estonian military, however it will open the door for the subsequent research using different samplings. Originality/value – The current research found TLS to be a reliable and valid instrument, very short and therefore easy to administrate, having the possibility to use it with five dimensional and as one general transformational instrument as well.

  2. Mobile Marketing: Usage of Augmented Reality in Tourism

    Directory of Open Access Journals (Sweden)

    İbrahim İLHAN

    2016-12-01

    Full Text Available The developing number of applications by smart devices provides an expanding diversity of travel-related services. In the most recent decade, marketers and advertisers have developed more innovative practices to attract consumers. One of these new marketing tools is augmented reality (AR application with the smart technologies, which is considered as an advertising and new marketing communication instrument that increases awareness and helps get information. The use of augmented reality has unfolded across several sectors in recent years. One in every of the areas of wherever this technology will notice a possible use is that the tourism industry. AR is taken into account extremely vital for promoting in several industries; but, within the tourism industry there exist comparatively few researches and articles despite the very fact that tourism may fine benefit from the applications for these practices. Therefore this study aimed to seeks; 1 To identify the potentials of the AR applications within the tourism industry. 2 To identify the AR applications in several tourism businesses at the tourism industry from the attitude of promoting, for instance hotels, restaurants, museums and transportation

  3. Mobile Market"店中店"新思路

    Institute of Scientific and Technical Information of China (English)

    陈琛

    2009-01-01

    @@ 同厂商主导的应用商店不同,"店中店"的新思路代表了运营商应用商店内容丰富、计费便捷的新特点. 近日,有接近中国移动市场部的人士透露,原定与OPhne同期推出的中国移动在线应用程序商店--Mobile Market因应用程序不足被迫推迟推出.

  4. Swedish-Estonian energy forest research cooperation

    International Nuclear Information System (INIS)

    Ross, J.; Kirt, E.; Koppel, A.; Kull, K.; Noormets, A.; Roostalu, H.; Ross, V.; Ross, M.

    1996-01-01

    The Organization of Estonian energetic economy is aimed at cutting the usage of oil, gas and coal and increasing the local resources firewood, oil-shale and peat for fuel. The resources of low-valued firewood-brushwood, fallen deadwood etc. are available during the following 10-15 years, but in the future the cultivation of energy forest (willow) plantations will be actual. During the last 20 years the Swedish scientists have been extensively studying the willow forest selection, cultivation and use in energetics and waste water purification systems. A Swedish-Estonian energy forest research project was started in 1993 between the Swedish Agricultural University on one hand and Toravere Observatory, Institute of Zoology and Botany, Estonian Academy of Sciences and Estonian Potato Processing Association on the other hand. In spring 5 willow plantations were established with the help of Swedish colleagues and obtained from Sweden 36000 willow cuttings. The aim of the project: a) To study experimentally and by means of mathematical modelling the biogeophysical aspects of growth and productivity of willow plantations in Sweden and Estonian climatological conditions. b) To study the possibility of using the willow plantations in waste waters purification. c) To study the economical efficiency of energy forest as an energy resource under the economic and environmental conditions of Estonia. d) To study the economic efficiency of willow plantations as a raw material for the basket industry in Estonia. e) To select the most productive and least vulnerable willow clones for practical application in energy plantations. During 1993 in all five plantations detailed analysis of soil properties has been carried out. In the plantation at Toravere Observatory phytometrical measurements were carried out - the growth of plant biomass leaf and stem area, vertical distribution of dry matter content, biomass and phyto area separately for leaves and stems has been performed. Some

  5. Students' Preferences and Opinions on Design of a Mobile Marketing Education Application

    Science.gov (United States)

    Ozata, Zeynep; Ozdama Keskin, Nilgun

    2014-01-01

    The purpose of this study was to define and better understand business school students' opinions and preferences on the design of a mobile marketing education application. To accomplish this purpose an explanatory mixed methods study design was used and the data was collected sequentially. First, a questionnaire was conducted with 168 business…

  6. Maps & Apps: Mobile Media Marketing Education for Food and Farm Entrepreneurs

    Science.gov (United States)

    Fox, Julie; Leeds, Rob; Barrett, Eric

    2014-01-01

    With an increasing number of consumers using smartphones, tablets, and other mobile devices to find and interact with local businesses, Ohio State University Extension developed a new curriculum aimed at improving market access for food and farm entrepreneurs. The literature review, curriculum framework, and lessons learned shared in this article…

  7. Outflow dynamics in modeling oligopoly markets: the case of the mobile telecommunications market in Poland

    Science.gov (United States)

    Sznajd-Weron, Katarzyna; Weron, Rafał; Włoszczowska, Maja

    2008-11-01

    In this paper we introduce two models of opinion dynamics in oligopoly markets and apply them to a situation where a new entrant challenges two incumbents of the same size. The models differ in the way in which the two forces influencing consumer choice—(local) social interactions and (global) advertising—interact. We study the general behavior of the models using the mean field approach and Monte Carlo simulations and calibrate the models using data from the Polish telecommunications market. For one of the models criticality is observed—below a certain critical level of advertising the market approaches a lock-in situation, where one market leader dominates the market and all other brands disappear. Interestingly, for both models the best fits to real data are obtained for conformity level p \\in (0.3,0.4) . This agrees very well with the conformity level found by Solomon Asch in his famous social experiment.

  8. Students’ Preferences And Opinions On Design 
Of A Mobile Marketing Education Application

    Directory of Open Access Journals (Sweden)

    F. Zeynep OZATA

    2014-01-01

    Full Text Available The purpose of this study was to define and better understand business school students’ opinions and preferences on the design of a mobile marketing education application. To accomplish this purpose an explanatory mixed methods study design was used and the data was collected sequentially. First, a questionnaire was conducted with 168 business school students from Anadolu University to define their learning styles. The learning orientation questionnaire produced five factors: visual, auditory, dependent, collaborative, and reading & writing learning styles. In the second phase of the study, semi-structured in depth interviews were conducted with nine graduate students at Anadolu University to better understand their preferences and explore their opinions on the mobile application. After the coding process three themes emerged: learning styles, content, and tools. Added to these themes, eight motives for the use of a mobile marketing education application were also identified.

  9. El mobile marketing como estrategia de comunicación

    Directory of Open Access Journals (Sweden)

    Alicia Gómez Tinoco

    2012-04-01

    Full Text Available La importancia y significación del estudio que nos ocupa, responde a intereses y curiosidades contemporáneas del creciente fenómeno del Marketing Móvil. Estudios recientes le auguran prospectivas alentadoras; convirtiéndolo en un tema oportuno y actual para su investigación. Sin embargo, debido a su reciente aparición y su permanente actualización, aún no ha sido abordado en profundidad desde la investigación en Ciencias Sociales. Por todo lo cual, resulta relevante un análisis exhaustivo, tanto por sus implicaciones prácticas, como por ser un tema social que afecta no solo a todos los agentes publicitarios sino a grandes sectores de la población.

  10. Field of genes: the politics of science and identity in the Estonian Genome Project.

    Science.gov (United States)

    Fletcher, Amy L

    2004-04-01

    This case study of the Estonian Genome Project (EGP) analyses the Estonian policy decision to construct a national human gene bank. Drawing upon qualitative data from newspaper articles and public policy documents, it focuses on how proponents use discourse to link the EGP to the broader political goal of securing Estonia's position within the Western/European scientific and cultural space. This dominant narrative is then situated within the analytical notion of the "brand state", which raises potentially negative political consequences for this type of market-driven genomic research. Considered against the increasing number of countries engaging in gene bank and/or gene database projects, this analysis of Estonia elucidates issues that cross national boundaries, while also illuminating factors specific to this small, post-Soviet state as it enters the global biocybernetic economy.

  11. Implications of Mobility Patterns and HIV Risks for HIV Prevention Among Migrant Market Vendors in Kazakhstan

    Science.gov (United States)

    Gilbert, Louisa; Terlikbayeva, Assel; West, Brooke; Bearman, Peter; Wu, Elwin; Zhussupov, Baurzhan; Platais, Ingrida; Brisson, Anne

    2011-01-01

    Objectives. We examined the relationships between mobility characteristics and sexual risk behaviors among male and female migrant market vendors in Almaty, Kazakhstan. Methods. Participants completed a structured interview covering sociodemographics, mobility characteristics, sexual behaviors, and biomarkers for HIV, HCV, and syphilis. We used multivariate analyses to examine associations between mobility patterns and HIV risks after adjusting for sociodemographics. Results. Longer duration of a participant's last trip outside Almaty increased the odds of reporting multiple sexual partners. More frequent travel to visit family or friends was associated with multiple sexual partners and unprotected sex with steady partners. More frequent travel to buy goods in the past year was associated with multiple sexual partners. Men who traveled more often to buy goods were more likely to have purchased sex within the previous 90 days. Conclusions. Relationships between mobility patterns and sexual risk behaviors underscore the need for HIV-prevention strategies targeting the specific transmission dynamics that migrant vendors are likely to present. PMID:21493929

  12. Exploring and Prioritizing Factors Influencing Viral Marketing in the Context of Mobile Application

    Directory of Open Access Journals (Sweden)

    Nastaran Hajiheidari

    2017-06-01

    Full Text Available Viral marketing, relying on word of mouth principle is an advertising or a way to publish it on the Internet or mobile networks. The main objective of this article is to explore and prioritize important factors affecting viral marketing in the context of mobile applications. Meta-synthesis technique was used to explore the important factors affecting viral marketing and then using Fuzzy Delphi to determine the significance of the factors. The population of this study in the quantitative section was experts working in the field of viral marketing in the mobile application industry who have been selected by snowball sampling method. In the meantime, 30 experts were selected. The results of meta-synthesis method showed 26 important factors. By using Fuzzy Delphi, 12 factors including speed of message, attractiveness of message, ability to communicate with the product, morality, reliability of the source or validity, personality of the recipient, motivations of people, emotions of people, culture, brand reputation, brand strength as well as brand image were the most important factors

  13. Methods for sampling geographically mobile female traders in an East African market setting

    Science.gov (United States)

    Achiro, Lillian; Kwena, Zachary A.; McFarland, Willi; Neilands, Torsten B.; Cohen, Craig R.; Bukusi, Elizabeth A.; Camlin, Carol S.

    2018-01-01

    Background The role of migration in the spread of HIV in sub-Saharan Africa is well-documented. Yet migration and HIV research have often focused on HIV risks to male migrants and their partners, or migrants overall, often failing to measure the risks to women via their direct involvement in migration. Inconsistent measures of mobility, gender biases in those measures, and limited data sources for sex-specific population-based estimates of mobility have contributed to a paucity of research on the HIV prevention and care needs of migrant and highly mobile women. This study addresses an urgent need for novel methods for developing probability-based, systematic samples of highly mobile women, focusing on a population of female traders operating out of one of the largest open air markets in East Africa. Our method involves three stages: 1.) identification and mapping of all market stall locations using Global Positioning System (GPS) coordinates; 2.) using female market vendor stall GPS coordinates to build the sampling frame using replicates; and 3.) using maps and GPS data for recruitment of study participants. Results The location of 6,390 vendor stalls were mapped using GPS. Of these, 4,064 stalls occupied by women (63.6%) were used to draw four replicates of 128 stalls each, and a fifth replicate of 15 pre-selected random alternates for a total of 527 stalls assigned to one of five replicates. Staff visited 323 stalls from the first three replicates and from these successfully recruited 306 female vendors into the study for a participation rate of 94.7%. Mobilization strategies and involving traders association representatives in participant recruitment were critical to the study’s success. Conclusion The study’s high participation rate suggests that this geospatial sampling method holds promise for development of probability-based samples in other settings that serve as transport hubs for highly mobile populations. PMID:29324780

  14. Emission from Estonian oil shale power plants

    International Nuclear Information System (INIS)

    Aunela, L.; Haesaenen, E.; Kinnunen, V.; Larjava, K.; Mehtonen, A.; Salmikangas, T.; Leskelae, J.; Loosaar, J.

    1995-01-01

    Flue gas emissions from pulverized oil shale fired boilers of Estonian and Baltic power plants have been studied. The concentrations of NO x , CO, C x H y , HCI, Hf and polycyclic aromatic hydrocarbons in flue gases have been found to be relatively low and acceptable according to German emission limits, for instance. Desulphurization degree of flue gases by SO 2 absorption with ash has been found to vary defending on boiler type and operation conditions. In spite of significant sulphur capture (average values for different boilers in the range between 68 and 77 % of the initial sulphur content of the fuel), SO 2 concentrations in flue gases remain still very high (up to 2600 mg/m 3 , 10% O 2 ). Very high concentrations of particles, especially at Estonian Power Plant (up o 6250 mg/m 3 , 10 % 0 2 ) have been detected. Heavy metal emissions were too high by the reason of particle control insufficiency as well. Yearly emission estimates of this study support the former Estonian ones within the range of 10-15 %. (author)

  15. Mobile Social Computing for Destination Marketing: Valuing Territoriality and Social Contagion

    DEFF Research Database (Denmark)

    Tussyadiah, Iis

    of influence enablers that leads to social contagion and stimulate territorial behavior that drives and changes people’s mobility within tourism destinations. It was identified in this study that locative media encourage the expansion of experience territory by presenting new approaches to territorial......Mobile social computing has become an important platform for daily experiences and has caused a tremendous impact on people’s interaction with and interpretation of objects, materials, and images of tourist places. This study explores how locative media shapes tourist behavior and how destination...... marketers should respond to this behavior with appropriate marketing strategies. This study identifies that locative media provide tourists with the playfulness of pursuing rewards and competing (as well as staying connected) with their social network while traveling. Locative media function as a platform...

  16. Marketing strategies in financial crisis : with change in mobile phone technology

    OpenAIRE

    Shabbir, Rizwan; Ur Rehman, Attiq

    2010-01-01

    The financial crisis has affected every economy during the last decade thus under this changing environment that effect the marketing strategies and these strategies began to change according to the buying behavior of the people. In this research the consumer perspective is examined with the change in mobile phone technology. This is an industry of constant change and innovation in which manufacturers are continually developing new technologies for consumers. As the buying behavior of the con...

  17. Getting brand commitment through internet and mobile sports marketing: an insight on Real Madrid football team

    OpenAIRE

    Baena Graciá, Verónica

    2014-01-01

    This chapter provides a better understanding of the impact that the Internet and mobile sports marketing are having on a business's ability to achieve customer engagement. To achieve this goal, the case of Real Madrid football team is analyzed, as it is calculated to have over 200 million supporters worldwide. Information about Real Madrid was gathered from September 2012 to March 2013 by repeatedly browsing the team's Website, Facebook, Twitter, Instagram, and apps. Data from interviews of R...

  18. Market Entry, Strategy and Business Development in Mobile Health (mHealth) Industry

    OpenAIRE

    Castaño Labajo, Víctor; Xiao, Jinsong

    2015-01-01

    Problem formulation. The European Commission considers that health care providers and potential payers may need further evidence of mobile health (mHealth) clinical and economic benefits and despite there are hundreds of mHealth initiatives, most of them did not move beyond the pilot phase.   Purpose. This thesis aims at analyzing how can mHealth companies contribute towards solving existing health care challenges while becoming successful businesses in such an immature market. The expected r...

  19. Patient choice and mobility in the UK health system: internal and external markets.

    Science.gov (United States)

    Dusheiko, Mark

    2014-01-01

    The National Health Service (NHS) has been the body of the health care system in the United Kingdom (UK) for over 60 years and has sought to provide the population with a high quality service free of user charges for most services. The information age has seen the NHS rapidly transformed from a socialist, centrally planned and publicly provided system to a more market based system orientated towards patients as consumers. The forces of globalization have provided patients in the UK with greater choice in their health care provision, with NHS treatment now offered from any public or approved private provider and the possibility of treatment anywhere in the European Economic Area (EEA) or possibly further. The financial crisis, a large government deficit and austerity public spending policies have imposed a tight budget constraint on the NHS at a time of increasing demand for health care and population pressure. Hence, further rationing of care could imply that patients are incentivised to seek private treatment outside the constraints of the NHS, where the possibility of much greater choice exists in an increasingly globally competitive health care market. This chapter examines the evidence on the response of patients to the possibilities of increased choice and mobility within the internal NHS and external overseas health care markets. It also considers the relationships between patient mobility, health care provision and health policy. Patients are more mobile and willing to travel further to obtain better care outcomes and value for money, but are exposed to greater risk.

  20. Social Mobile Marketing: Evolution of Communication Strategies in the Web 2.0 Era

    Directory of Open Access Journals (Sweden)

    Stefano Franco

    2014-07-01

    Full Text Available Increasingly faster communicational streams - that ease interactions and allow agents to considerably enhance their own informational assets - characterize the era in which we live. The research about new media, mobile and social technologies is the driver of this changes that implements a revolution of the content management, of the information accessibility and of the relationships interactivity. These characteristics don’t leave the agents unresponsive and it is interesting and fitting to understand the tools available to firms and institutions and the communicational and marketing policies that organizations put to use to achieve their goals. In this context we want to find strategic and operational models to support organizations decisions about markets and territories. The purpose of this article is to understand how small organizations can utilize networks that characterize new trends in marketing. We conclude by providing some thoughts on the future evolution of the research in this field also with reference to the smart city that can exploit social mobile marketing for promotion of the territory and social participation.I

  1. The figure of the teacher in Estonian school discourse

    Directory of Open Access Journals (Sweden)

    Ott Puumeister

    2014-10-01

    Full Text Available The article concerns itself with the figure of the teacher in Estonian society. We do not concentrate on the educational system as a whole, but on one specific and crucial element in this apparatus - the teacher. We begin by offering a brief historical overview of the conditions of pedagogues in the 20th century before moving on to describe the adoption of neo-liberal free market policies since the 1990s and the effects these policies had and still have on education. Our main concern is to understand the teacher as an actor in power relations; to achieve this understanding we have selected as our examples 1 surveillance techniques in school environment that have direct relations to the state and the market; and 2 the 2012 educational workers' strike that made it quite clear that the teachers have been fixed to a position of wage workers. The overall and more abstract aim of the paper is to think about the social role of the teacher in Estonia.

  2. Exploring Intracity Taxi Mobility during the Holidays for Location-Based Marketing

    Directory of Open Access Journals (Sweden)

    Wen-jun Wang

    2017-01-01

    Full Text Available Taxi mobility information can be considered as an important source of mobile location-based information for making marketing decisions. So, studying the behavioral patterns of taxis in a Chinese city during the holidays using the global positioning system (GPS can yield remarkable insights into people’s holiday travel patterns, as well as the odd-even day vehicle prohibition system. This paper studies the behavioral patterns of taxis during specific holidays in terms of pick-up and drop-off locations, travel distance, mobile step length, travel direction, and radius of gyration on the basis of GPS data. Our results support the idea of a polycentric city. It is concluded from the reporting results that there are no significant changes in the distribution of pick-up and drop-off locations, travel distance, or travel direction during holidays in comparison to work days. The results suggest that human travel by taxi has a stable regularity. However, the radius of gyration of movement by most of the taxis becomes significantly larger during holidays that indicate more long-distance travels. The current study will be helpful for location-based marketing during the holidays.

  3. Overview of the Estonian Biofuels Association activities

    International Nuclear Information System (INIS)

    Hueues, Meelis

    2000-01-01

    Due to global warming and environment pollution because of widespread use of fossil fuels there are already tendencies to stabilize and decrease the consumption of these energy resources and take into use more renewable energy resources. Estonian Biofuels Association (EBA) is a non-profit association, which was founded on 8. of May 1998 in Tallinn. The EBA is an independent and voluntary alliance of its members. Fields of activity of the EBA are by biofuels research, developing and evaluation to engage environmental, biofuels and energy saving. EBA members are: energy consultants, scientists, as well as fuel suppliers, DH-companies, technology suppliers, energy service companies etc. The members of EBA are involved in different projects in Estonia, where biomass are produced and used for heating, where wood, waste, peat, rape oil and biogas resources are examined and put into use, and also projects which deal with energy saving and environment friendly equipment production for using biofuels. During our short experience we have noticed that people in Estonia have become more aware of biomass and their use, so the development of environment friendly and sustainable energetics will continue in Estonia. Available biofuels in Estonia could compete with fossil fuels if burnt rationally with high technology equipment. EBA members are convinced that biomass have perspective and that they could play an important role in improving Estonian economic and environmental situation. Modem biomass combustion devices are taken into use more the faster general wealth increases and EBA can raise people's awareness of bio fuel subject through special, courses and media. We want Estonian energy policy to develop towards widespread use of renewable energy resources, which would save energy and environment improve nation's foreign trade balance and create jobs mainly in rural areas

  4. Migrants at the Russian labor market: occupations, mobility, intensity of labor and wages

    Directory of Open Access Journals (Sweden)

    V. I. Mukomel

    2017-01-01

    Full Text Available The aim of the study is to analyze the extent of the presence of migrants and their behavior in the Russian labor market on the basis of largescale sociological surveys of migrants. This is especially important in the absence of reliable statistics on migrants in the labor market. The main attention is paid to the employment profiles of representatives of various socio-demographic and ethnic groups, illegal and informal employment, the intensity and wages of migrants from countries with a visa-free regime with Russia. Particular attention is paid to labor mobility of migrants. The main empirical basis for analysis was the results of sociological polls conducted by the Center for Ethnopolitical and Regional Studies for the Higher School of Economics in 2011. (8,5 thousand respondents and in 2017 (8,6 thousand migrants in 19 regions of Russia. The study showed that education, qualifications, professional knowledge of migrants are not in demand on the Russian market, the typical path of migrants in the labor market is downward labor mobility – occupying a job that is worse than previously occupied in the homeland. At the same time, migrants are adapted to changes in the labor market, which is largely facilitated by the differentiation of migrant employment and the vertical mobility of some of them. Innovations in Russian legislation which came into force in 2015, as well as the integration process within the framework of the Eurasian Economic Union (EEA, which greatly facilitated access to jobs in Russia for citizens of the countries of the EEA, had a positive impact on the Russian labor market. The share of illegally employed migrants has significantly decreased in comparison with previous years. At the same time, the problem of informal employment of foreign citizens, excessive exploitation of migrant labor remains. The problems of combating forced labor of migrants and ensuring their decent labor come to the fore. Civilized conditions should

  5. Analysis and forecast of employees’ mobility on the labor market in Romania using Markov chains

    Directory of Open Access Journals (Sweden)

    Mariana Balan

    2013-06-01

    Full Text Available The mobility of labor, defined as responsiveness and adaptation of persons or groups of persons on the challenges of the social and economic environment is therefore a social phenomenon depending on time and space. A high mobility increases opportunities for workers to find a job and employers to find persons with an adequate level of skills, thus boosting employment and economic growth. In recent years, in Romania there has been an accentuation of existing gaps, compared with the European Union countries, as regards the occupational structure of employment. In this context, the paper proposes an analysis of the evolution of labor mobility in the main sectors of the Romanian economy. Also, it was pursued the Markovian modeling of employees’ mobility on the labor market and its forecast in Romania, under the impact of rapid and profound social and economic changes, and the correlation between them as well, with a view to make forecasts of the Romanian economy evolution in the short term.

  6. INVESTIGATING ``MARKETING ORIENTATION `` INFLUENCES ON ACHIEVING COMPETITIVE ADVANTAGE –WITHIN JORDANIAN MOBILE TELECOMMUNICATION INDUSTRY (BEHAVIOURAL- ATTITUDINAL PERSPECTIVE)

    OpenAIRE

    Ashour, Mohammed

    2011-01-01

    Several previous studies emphasised the importance of marketing orientation in achieving firms` competitive position, and many efforts have been focused on investigating Marketing Orientation-organizational performance relationship. However, the majority of previous researches have been conducted in Western cultures and within industrial contexts. This research is an attempt to achieve a comprehensive understanding of the adopted levels of Marketing Orientation (MO) for each mobile telecommun...

  7. ENcentive: A Framework for Intelligent Marketing in Mobile Peer-To-Peer Environments

    Science.gov (United States)

    2005-01-01

    trade and commu- nication strategies, mobile electronic marketing, intelligent agents, collaborative eCommerce 1. INTRODUCTION With the explosion of...requests the promotion (since Jeff is a cof- fee drinker). MH2 signs the promotion with Susan’s eN- centive ID. At 6pm, Jeff decides to take advantage of the...to become valid, a user has a choice of remaining in his current loca- tion and being able to take advantage of the promotion. The eNcentive Ad

  8. MINORITY LANGUAGES IN ESTONIAN SEGREGATIVE LANGUAGE ENVIRONMENTS

    Directory of Open Access Journals (Sweden)

    Elvira Küün

    2011-01-01

    Full Text Available The goal of this project in Estonia was to determine what languages are spoken by students from the 2nd to the 5th year of basic school at their homes in Tallinn, the capital of Estonia. At the same time, this problem was also studied in other segregated regions of Estonia: Kohtla-Järve and Maardu. According to the database of the population census from the year 2000 (Estonian Statistics Executive Office's census 2000, there are representatives of 142 ethnic groups living in Estonia, speaking a total of 109 native languages. At the same time, the database doesn’t state which languages are spoken at homes. The material presented in this article belongs to the research topic “Home Language of Basic School Students in Tallinn” from years 2007–2008, specifically financed and ordered by the Estonian Ministry of Education and Research (grant No. ETF 7065 in the framework of an international study called “Multilingual Project”. It was determined what language is dominating in everyday use, what are the factors for choosing the language for communication, what are the preferred languages and language skills. This study reflects the actual trends of the language situation in these cities.

  9. An investigation on marketing mix efforts on brand equity: An empirical investigation in mobile phone industry

    Directory of Open Access Journals (Sweden)

    Maryam Safaei

    2012-08-01

    Full Text Available In this paper, we present an empirical study to investigate the effects of different marketing efforts on brand equity in mobile industry. The proposed study of this paper distributes a questionnaire consists of 26 questions including loyalty, quality perception, awareness, exclusiveness, word of mouth advertisement, brand name image, advertisement, price, distribution and guarantee. A sample 428 people are selected in a city of Tehran/Iran and they are asked to reply questions on Likert based. The results show that there is a positive and meaningful relationship between marketing mix efforts and brand equity. In other words, more advertisements could help better market exposure, which means customers will have more awareness on market characteristics. Among all mixed efforts, guarantee influences more on brand equity, which means consumers care more on product services than other features. Finally, among different characteristics of brand equity, product exclusiveness plays an important role. In other words, people are interested in having exclusive product, which is different from others.

  10. The Digital Age of Mobile Cellular Network in Germany and China: Policies, Technologies and Markets (Part Ⅱ)

    Institute of Scientific and Technical Information of China (English)

    Mingtao Shi

    2009-01-01

    The German Postal Reform Ⅰ in 1989 introduced competition in the mobile cellular market. German cellular operators, DeTeMobil, Mannesmann, E-Plus and VIAG Interkom, built D1-, D2-, El-and E2-Netze based on GSM standards made in Europe. China Unicom was created in 1994 and China Telecom was separated from MPT in 1995. China Telecom and China Unicom competed in a duopoly from the mid-1990s onwards and the cellular services provided by them also rely on GSM standards. China Telecom additionally deployed XLT technology (PHS) from the late 1990s onwards. While DeTeMobil and Mannesmann conquered approximately 80%-90% of the market throughout the 1990s and were the two dominant market players in Germany, China's cellular market was mainly controlled by China Mobile. In Germany, prices related to cellular technology continued the downwards trend as a major result of the process of deregulation, liberalisation and competition. In China, price wars had led to significant price reductions in the cellular market. Although network operators in both countries strived to deliver differentiated cellular services, the two national markets in the 1990s were visibly shaped by product homogeneity.

  11. Estonian Air valmistub odavate piletitega EasyJeti tulekuks / Erkki Erilaid

    Index Scriptorium Estoniae

    Erilaid, Erkki

    2004-01-01

    Estonian Air pidi langetama piletihindu Berliini ja Londoni liinil kolmandiku võrra, kuna oktoobri lõpust hakkab Tallinna lennujaamast reise tegema uus odavlennufirma Easy-Jet. Lisa: Estonian Airi hinnad internetis

  12. Estonian Air lõpetab Pariisi ja Vilniuse lennud / Hindrek Riikoja

    Index Scriptorium Estoniae

    Riikoja, Hindrek

    2005-01-01

    Talvisele lennuplaanile üleminev Estonian Air lõpetab otselennud Tallinnast Vilniusesse ja Pariisi. Estonian Airi presidendi Borge Thornbechi sõnul kavatseb firma suurendada talvehooajal turismilendude mahtu

  13. 铁路移动互联网营销策略研究%Railway mobile Internet marketing strategy

    Institute of Scientific and Technical Information of China (English)

    田亚明

    2017-01-01

    在研究铁路移动互联网营销渠道和业务布局的基础上,本文立足于微信、微博和APP 3个受众面广、活跃度高、认同感强的移动互联网入口,分别阐明了各自的营销思路、方式和内涵,对铁路移动互联网营销具有重要的意义.%Based on the study of railway mobile Internet marketing channels and business layout, this article was based on WeChat, micro-blog and APP, which were the mobile Internet portal of audience wide, high activity, strong sense of identity. Each marketing idea, way and connotation were expounded respectively. It was of great significance to strengthen and optimize the railway mobile Internet marketing.

  14. 智能终端撬动下的移动宽带通信市场%Mobile Broadband Communication Market Driving by Smart Mobile Terminal

    Institute of Scientific and Technical Information of China (English)

    王泳江

    2013-01-01

      在介绍移动通信市场变化的基础上,阐述了移动通信产业面临的挑战,最后从运营商转型、后台支撑系统、Smal Cal、多网融合、移动支付等方面阐述了移动宽带发展中的机遇。%Based on the change of mobile communication market, it expounds the chal enges before mobile communication industry. Fi-nal y it discusses the opportunities in the mobile broadband development from the aspects of operator transformation, BSS, smal cal , multi-network convergence and mobile paid.

  15. Üniversite Öğrencilerinin Mobil Reklamlara Yönelik Tutumlarının İzinli Pazarlama Ekseninde İncelenmesi(Attitudes of University Students’ Towards Mobile Advertising within the Scope of Permission Marketing)

    OpenAIRE

    Ayşe ŞAHİN; Pınar AYTEKİN

    2012-01-01

    Mobile advertising, which means delivering promotion messages directly to mobile phones with different applications, has been the frequently preferred method by the companies in recent years. The rapid increase in the use of mobile phones in our country has increased the interest in this method even further and the use of mobile phones for marketing purposes has become more common.Within the scope of the survey, the attitudes of students towards mobile advertisements are measured with a field...

  16. Cresco sai lahti võlast SASile ja osalusest Estonian Airis / Rivo Sarapik, Alyona Stadnik

    Index Scriptorium Estoniae

    Sarapik, Rivo, 1981-

    2010-01-01

    Majandus- ja kommunikatsiooniminister Juhan Parts ning SAS-i asepresident Benny Zakrisson kirjutasid alla Estonian Airi ostu-müügitehingule. Investeerimispank Cresco, millele kuulus 17% Estonian Airist, jääb välja Estonian Airi omanikeringist ning SAS-i nõue Crescole tühistatakse

  17. SAS tahab Estonian Airi liita lätlaste firmaga airBaltic / Andres Eilart

    Index Scriptorium Estoniae

    Eilart, Andres

    2007-01-01

    SAS plaanib Estonian Airi ja Läti firma airBalticu liitmisega luua uue lennufirma. Autori hinnangul viitavad Estonian Airi laienemisplaanidele kriipsu peale tõmbamine ja SAS-i investeeringud airBalticusse sellele, et ühendamise käigus "neelab" Läti firma Estonian Airi

  18. Joakim Helenius: Estonian Air võtku eeskuju airBalticust / Siim Sultson

    Index Scriptorium Estoniae

    Sultson, Siim

    2010-01-01

    Estonian Airi ühe võimaliku nõukogu esimehe Jaokim Heleniuse hinnangul on väikeste lennufirmade, nagu Estonian Air ja airBaltic jaoks päris palju tegutsemisruumi. Estonian Airil tuleb leida oma nišš ja kindel, kuid omanäoline strateegia

  19. Escaping workplace gender discrimination through mobility? Labor-market experiences of Polish female migrants in the West

    OpenAIRE

    Pustulka, Paula

    2015-01-01

    Based on qualitative data gathered during a comparative doctoral research project, this article aims to shed light on the transnational mobility of women as viewed through the lens of the labor market and takes an intersectional approach to the nexus of gender, class, and ethnicity. It investigates in particular the careers of Polish women whose migratory decisions appear to have been affected by gender inequalities and injustices prevalent in the labor market in Poland, and examines accounts...

  20. The mobile marketing in Colombia- its current situation and projection Year 2012

    Directory of Open Access Journals (Sweden)

    Orlando Martínez Gómez

    2012-08-01

    Full Text Available Rev.esc.adm.neg El mercadeo móvil ha avanzado vertiginosamente a nivel mundial, porque los canales de comunicación logran llegar efectivamente a la población objetivo. Es por esta razón, que el área de mercadeo puede conocer y aprovechar las características personales de las comunicaciones móviles usadas. El incremento de la penetración celular, la innovación y desarrollo de los sistemas operativos, de las aplicaciones, de las tecnologías de datos, de los terminales como los Smartphones y las tabletas facilitan el crecimiento del uso tecnológico y del mercadeo móvil. Ante la percepción de que Colombia se encuentra rezagada en el uso del mercadeo móvil, el presente estudio buscó identificar el estado de desarrollo del esta estrategia a nivel mundial y de algunos aspectos de este en Colombia. Se seleccionaron fuentes secundarias de información sobre el contexto y las herramientas de Mercadeo Móvil en el mundo, sobre las alternativas ofertadas en Colombia, y después de identificar las principales empresas del ecosistema de mobile marketing en Colombia les fue aplicada una encuesta semi-estructurada para conocer algunas de sus características y logros en este sector. De acuerdo con los resultados obtenidos en la investigación, encontramos que actualmente el Mobile Marketing en Colombia presenta barreras relacionadas con la composición del mercado de telecomunicaciones, donde un operador dominante impone tarifas y reglas de comercialización desiguales.

  1. The Occupational Mobility of Current and Former Farm Workers: A Comparative Analysis in Two California Labor Markets. California Agricultural Studies, 91-3.

    Science.gov (United States)

    Gabbard, Susan; Goldring, Luin

    This report examines the occupational mobility of agricultural workers in two California labor markets and the effects of the Immigration Reform and Control Act and individual, job, and labor-market characteristics on such mobility. Interviews were conducted among a randomly selected sample of 162 households, which included 401 workers in southern…

  2. Start-ups as drivers of market mobility : an analysis at the region-sector level for The Netherlands

    NARCIS (Netherlands)

    Koster, Sierdjan; van Stel, Andre; Folkeringa, Mickey

    2012-01-01

    Although recent literature suggests that competition among incumbent firms is caused by the entry of new firms, this relationship has not yet been tested directly. In this study a regression model is established in which a direct measure of competition among incumbent firms, the market mobility

  3. Study on the impact of marketing through social media, online games and mobile applications on children's behaviour

    NARCIS (Netherlands)

    Lupiáñez-Villanueva, F.; Gaskell, G.; Veltri, G.A.; Theben, A.; Folkvord, F.; Bonatti, L; Bogliacino, F.; Fernández, L.; Codagnone, C.

    2016-01-01

    The European Online Games, Social Media and Mobile Application sector has grown substantially in recent years and children are exposed to increasingly sophisticated marketing techniques online which are often outside the purview of existing regulatory frameworks. This study aims to provide a better

  4. Estonian Airi president : uus äristrateegia toob ettevõttele edu / Borge Thornbech ; interv. Andres Reimer

    Index Scriptorium Estoniae

    Thornbech, Borge

    2007-01-01

    Estonian Air asutas regionaalsete lendude korraldamiseks ettevõtte Estonian Air Regional, idee on arendada tegevust lühidistantsidel ja luua ühenduslüli lennukompanii Euroopa-liinide vahel. Kommenteerivad Olev Schults, Oleg Harlamov, Rein Mark. Vt. samas: Kõik aktsionärid vannuvad Estonian Airile truudust; Estonian Air kaalub Tartu lennuliini avamist. Kaart: Reisijate jagunemine sihtkohtade vahel. Graafikud: Estonian Air kukkus kahjumisse

  5. [Effectiveness of social mobilization and social marketing in promoting NaFeEDTA-fortified soya sauce in adult women].

    Science.gov (United States)

    Wang, Bo; Chen, Junshi; Zhan, Siyan; Sun, Jing; Li, Liming

    2011-05-01

    To assess the effectiveness of social mobilization and social marketing in promoting NaFeEDTA-fortified soy sauce in an iron deficient population. This study was an uncontrolled, community-based, before-after study, which was implemented in three counties of Shijiazhuang Municipality. The intervention was a social mobilization and social marketing strategy. Adult women older than 20 years of age participated in the evaluation protocol. The main outcomes included KAP relevant to IDA. Cross-sectional samples were used to assess the outcomes at baseline and 1 year later. Knowledge and attitudes of adult women had changed positively, and the percentage of women who had adopted NaFeEDTA-fortified soy sauce increased from 8.9% to 36.6% (P marketing had a positive impact on the KAP of adult women in the iron deficient population.

  6. Entry and innovation in maturing markets: virtual operators in mobile communications

    NARCIS (Netherlands)

    Jaspers, F.; Hulsink, W.; Theeuwes, J.

    2007-01-01

    In the last few years the mobile telecommunications industry has witnessed the entry of a large number of new service providers. Traditionally, mobile users get their mobile services from the service providers owned by vertically integrated mobile network operators (MNOs). The new entrants do not

  7. Ethnic Self-Esteem and Intergroup Attitudes Among the Estonian Majority and the non-Estonian Minority

    Directory of Open Access Journals (Sweden)

    Maaris Raudsepp

    2009-11-01

    Full Text Available The study was focussed on the relationships between ethnic self-esteem and various indicators of intergroup attitudes in a representative sample of adult population of Estonia (N=1142. Attitudinal variables that discriminated most between persons with high and low ethnic self-esteem were identified. Among Estonians ethnic self-esteem was related to positive ingroup bias, readiness for outgroup contact, perceived threat from the outgroup, attitudes to non-Estonian minority, and attitudes toward minority integration. Among non-Estonians ethnic self-esteem was related to readiness for outgroup contact, ethnic sterotypes, and various attitudes towards minority integration. An attempt was made to reconstruct the system of intergroup attidues of prototypical persons with high and low ethnic selfesteem and to describe psychological implications of high and low ethnic self-esteem for members of majority and minority groups. Various theoretical models (social identity theory, integrated threat theory, social dominane theory were used for interpretation of the results.

  8. Mobilities

    DEFF Research Database (Denmark)

    to social networks, personal identities, and our relationship to the built environment. The omnipresence of mobilities within everyday life, high politics, technology, and tourism (to mention but a few) all point to a key insight harnessed by the ‘mobilities turn’. Namely that mobilities is much more than......The world is on the move. This is a widespread understanding by many inhabitants of contemporary society across the Globe. But what does it actually mean? During over one decade the ‘mobilities turn’ within the social sciences have provided a new set of insights into the repercussions of mobilities...... and environmental degradation. The spaces and territories marked by mobilities as well as the sites marked by the bypassing of such are explored. Moreover, the architectural and technological dimensions to infrastructures and sites of mobilities will be included as well as the issues of power, social exclusion...

  9. Factors Affecting Mobile Users’ Switching Intentions: A Comparative Study between the Brazilian and German Markets

    Directory of Open Access Journals (Sweden)

    Rodrigo C. Martins

    2013-07-01

    Full Text Available In the competitive wireless market, there are many drivers behind customer defection. Switching barriers, service performance, perceived value in carriers’ offers, satisfaction and other constructs can play a pivotal role in customer switching processes among carriers. This study attempts to compare the influence of these factors, taking into account cultural similarities and dissimilarities, between Brazilian and German mobile users. A survey was conducted on two samples, comprising 202 users in Brazil and 200 users in Germany, with culture being employed as a context variable to compare their behavior. Analysis by means of multi-group structural equation modeling suggests that, in both countries, customer satisfaction, service performance and perceived value have important roles in defining customer switching intentions, while switching barriers did not prove to have significant effects upon switching behavior. The results also suggest that the two cultures are sufficientlysimilar (considering the sample and the variables involved in the model to not present differences in the studied consumer behavior, except for the effect of service performance upon satisfaction.

  10. What has happened to previous Estonian marketing acts? / Ingrid Nielsen

    Index Scriptorium Estoniae

    Nielsen, Ingrid

    2004-01-01

    Ülevaade eelnevatel aastatel Eesti turundusteo tiitli pälvinud kampaaniatega seotud ettevõtete, teenuste ja ürituste - EGO järelmaksukaart, EMT ja Eurovisiooni lauluvõistlus - käekäigust, korraldatud reklaamikampaaniate tulemuslikkusest

  11. Target market pattern of Estonian internationalizing enterprises / Ele Reiljan

    Index Scriptorium Estoniae

    Reiljan, Ele, 1975-

    2003-01-01

    Eesti ettevõtete rahvusvahelistumise puhul ei saa sihtturgude valikul tuua välja selgeid eelistusi, siiski võib öelda, et sageli on ettevõtted keskendunud Baltimaade turu teenindamisele. Tabelid. Diagrammid

  12. Towards less segregation? : a study of women’s occupational mobility in the U.S. labor market

    OpenAIRE

    Torre Fernández, Margarita

    2011-01-01

    This dissertation seeks to expand and refine our understanding of sex-segregation in the labor market. The rapid changes in women’s roles that have taken place in recent decades have made traditional explanations incapable of accounting for current patterns of mobility in the labor market, and the persistence of sex-segregation in modern times. Throughout this dissertation I draw on a wide variety of sources and research methods to examine the striking movement of women out of male-dominated ...

  13. Estonian Golf & Country Club / Liina Jänes

    Index Scriptorium Estoniae

    Jänes, Liina, 1977-

    2005-01-01

    Estonian Golf & Country Club'i etnomodernistlik golfikeskus ja klubihoone Jõelähtmel. Projekteerija: Arhitektuuristuudio Siim & Kreis. Autor Andres Siim. Konstruktor: Resand. Sisekujundaja Juta Lember (SAB Lember & Padar). Projekt 2004, valmis 2005. Ill.: I ja II korruse plaan, 3 värv. välis ja 3 sisevaadet

  14. Estonian Golf & Country Clubi klubihoone / Andres Siim, Alar Just

    Index Scriptorium Estoniae

    Siim, Andres

    2005-01-01

    Harjumaal Jõelähtme vallas rajab Estonian Golf & Country Club uut Jägala-Jõesuu spordi- ja puhkekeskust, mille südameks saab puidust golgiklubi hoone, mida tutvustavad klubihoone arhitekt ja üks inseneridest. Ill.: vaade ehitusele, projekti kaks vaadet, lõige

  15. Organizational Commitment in Estonian University Libraries: A Review and Survey

    Science.gov (United States)

    Kont, Kate-Riin; Jantson, Signe

    2014-01-01

    The data used in this article is based on the reviewing of relevant literature to provide an overview of the concepts of organizational commitment, job security, and interpersonal relations, as well as on the results of the original online survey, conducted by the article's authors, held in 2012 in Estonian university libraries governed by public…

  16. Top 10 Estonian albums of 2004 / Igor Garshnek

    Index Scriptorium Estoniae

    Garšnek, Igor, 1958-

    2004-01-01

    Heliplaatidest: Arvo Pärt "Pro et contra", Various composers "Baltic Voices 2", Raimo Kangro "Displays", Toivo Tulev "Be Lost in the Call", Indrek Vau and Mati Mikalai "Estonian Trumpet Music", Erdmann/Sooäär "Dessert Time, Peer Gynt & Other Stories", Alo Mattiisen "50 parimat laulu", Riho Sibul "Must", Rein Rannap "Tantsib klaveril", Eesti Keeled "Kella tiksumist..."

  17. Value Education in Estonian Preschool Child Care Institutions

    Science.gov (United States)

    Ülavere, Pärje; Tammik, Anu

    2017-01-01

    For systematic implementation of value education in educational institutions, the national programme "Values Development in Estonian Society 2009-2013" (Ministry of Education and Research 2009) was prepared in Estonia. However, it was launched only in 2010, and the authors intended to ascertain the values of the heads of preschool child…

  18. Mobile Payments - A Comparative study between European and Non-European Market

    OpenAIRE

    Rathinam Karthikeyan, Siddharth

    2013-01-01

    Mobile Payments’ is a new technological mantra not only for researchers, innovators, company executives, but also for every household across the globe. True to the statement, Mobile payments are in the verge of taking a giant leap towards a cashless society. Accordingly, mobile payment services are still followed in both developed and developing countries. In the developing economies, mobile based payment services has reached a pinnacle of success in a short span of time due to the favouring ...

  19. MOMCC: Market-Oriented Architecture for Mobile Cloud Computing Based on Service Oriented Architecture

    OpenAIRE

    Abolfazli, Saeid; Sanaei, Zohreh; Gani, Abdullah; Shiraz, Muhammad

    2012-01-01

    The vision of augmenting computing capabilities of mobile devices, especially smartphones with least cost is likely transforming to reality leveraging cloud computing. Cloud exploitation by mobile devices breeds a new research domain called Mobile Cloud Computing (MCC). However, issues like portability and interoperability should be addressed for mobile augmentation which is a non-trivial task using component-based approaches. Service Oriented Architecture (SOA) is a promising design philosop...

  20. Integrated Design for Marketing and Manufacturing team: An examination of LA-ICP-AES in a mobile configuration. Final report

    International Nuclear Information System (INIS)

    1994-05-01

    The Department of Energy (DOE) has identified the need for field-deployable elemental analysis devices that are safer, faster, and less expensive than the fixed laboratory procedures now used to screen hazardous waste sites. As a response to this need, the Technology Integration Program (TIP) created a mobile, field-deployable laser ablation-inductively coupled plasma-atomic emission spectrometry (LA-ICP-AES) sampling and analysis prototype. Although the elemental. screening prototype has been successfully field-tested, continued marketing and technical development efforts are required to transfer LA-ICP-AES technology to the commercial sector. TIP established and supported a student research and design group called the Integrated Design for Marketing and Manufacturing (IDMM) team to advance the technology transfer of mobile, field-deployable LA-ICP-AES. The IDMM team developed a conceptual design (which is detailed in this report) for a mobile, field-deployable LA-ICP-AES sampling and analysis system, and reports the following findings: Mobile, field-deployable LA-ICP-AES is commercially viable. Eventual regulatory acceptance of field-deployable LA-ICP-AES, while not a simple process, is likely. Further refinement of certain processes and components of LA-ICP-AES will enhance the device's sensitivity and accuracy

  1. [Pärtel Lippus. The acoustic features and perception of the Estonian quantity system] / Stefan Werner

    Index Scriptorium Estoniae

    Werner, Stefan

    2012-01-01

    Arvustus: Pärtel Lippus. The acoustic features and perception of the Estonian quantity system. Tartu : Tartu University Press, 2011. (Dissertationes philologiae estonicae Universitatis Tartuensis ; 29)

  2. Integrated marketing communication strategies: A case of Telkomsel as the best mobile operator in Indonesia

    OpenAIRE

    Darmawan, Stefi Landra; Perdana, Abhirama SD

    2017-01-01

    These days, a combination of numerous marketing activities is an essential concept that needs to be kept in mind especially with the rapid development of new technology, media, and social media. Also, with the high competition and costs, businessmen or marketers are looking for ways to improve the effectiveness of their marketing communications programs by carefully observing, selecting, and combining appropriate communications tools to maximize their marketing budgets. Not only to gain bigge...

  3. E-volution of mobility. Guiding market for electro-mobility; E-volution der Mobilitaet. Leitmarkt fuer Elektromobilitaet

    Energy Technology Data Exchange (ETDEWEB)

    Monschaw, Hubertus von [Deutsche Messe AG, Hannover (Germany). Abt. Energiethemen Hannover Messe

    2011-03-21

    Germany intends to become the leading market for electromobility during the next ten years. Time is pressing as the competition from the USA and Asia is busy, too. German scientists and motor car industry are working feverishly in various fields of technology. The Hanover Fair accompanies technical trends and fields of tension of electromobility with its Mobiltec fair, to be held on April 4 - 8, 2011.

  4. Mobile Augmented Reality Supporting Marketing Strategies : using mobile's augmented reality-based marketing applications to promote products and services to end customers

    OpenAIRE

    Kengne, Paul

    2014-01-01

    Imagine a technology with which you could see more than others see, hear more than others hear and perhaps even touch, smell and taste things that others cannot. Augmented Reality (AR) is this technology to create a “next generation, reality-based interface”. This thesis explores the augmented reality technology as a whole while presenting its potentials to SMEs for an adoption to support their marketing strategies. The research was conducted qualitatively, and it is solution centric in ...

  5. Teenage Consumer Behaviour: Size and Determinants of the Teenage Mobile Phone Market in Malaysia

    OpenAIRE

    Eng, Jer Lin

    2004-01-01

    The mobile phone services industry in Malaysia has experienced rapid expansion since the 1990s. The current mobile phone penetration rate is 47 percent of the population and this figure is expected to continue rising and reach 60 percent to 70 percent by the end of the decade (The Malay Mail, 2004; Celcom Annual Report, 2002). This indicates strong growth prospects, especially in the prepaid sector. With low mobile penetration rate for young consumers, there is extensive opportunity for this ...

  6. A Conceptual Model of Mobile Marketing for a Multinational Consumer Goods Company

    OpenAIRE

    Gårdlund, Martin

    2005-01-01

    In the last 10 years, mobile phones have gone from being an exclusive almost unnecessary high-tech device to being an everyday item, used by billions of people around the world. The technology evolution has changed phones from a suitcase sized mobile phone imitating its stationary counterpart, to a small communication device that can perform more than twenty different tasks and is usually less than half the size of the a traditional fixed phone. With this massive adoption of mobile phones com...

  7. Feasibility and reliability of a mobile tool to evaluate exposure to tobacco product marketing and messages using ecological momentary assessment.

    Science.gov (United States)

    Hébert, Emily T; Vandewater, Elizabeth A; Businelle, Michael S; Harrell, Melissa B; Kelder, Steven H; Perry, Cheryl L

    2017-10-01

    Existing measures of tobacco marketing and messaging exposure are limited, relying on recall, recognition, or proxy measures. This study aimed to determine the feasibility and reliability of a mobile application for the measurement of tobacco and e-cigarette marketing and message exposure using ecological momentary assessment (EMA). Young adults from Austin, TX (n=181, ages 18-29) were instructed to use a mobile application to record all sightings of marketing or social media related to tobacco (including e-cigarettes) in real-time for 28days (Event EMAs). Tobacco product use and recall of message encounters were assessed daily using an app-initiated EMA (Daily EMAs). The mobile app was a feasible and acceptable method to measure exposure to tobacco messages. The majority of messages (45.0%) were seen on the Internet, and many were user-generated. Thirty-day recall of messages at baseline was poorly correlated with messages reported via Event EMA during the study period; however, the correlation between post-study 30-day recall and Event EMA was much stronger (r=0.603 for industry-sponsored messages, r=0.599 for user-generated messages). Correlations between Daily EMAs and 30-day recall of message exposure (baseline and post-study) were small (baseline: r=0.329-0.389) to large (post-study: r=0.656-0.766). These findings suggest that EMA is a feasible and reliable method for measuring tobacco message exposure, especially given the prevalence of messages encountered online and on social media. Recall measures are limited in their ability to accurately represent marketing exposure, but might be improved by a period of priming or clearer response categories. Copyright © 2017 Elsevier Ltd. All rights reserved.

  8. Estonian Air püüdis viimase hetkeni Top Toursi päästa / Mirko Ojakivi

    Index Scriptorium Estoniae

    Ojakivi, Mirko

    2010-01-01

    Estonian Air kaalus Top Toursile appiminekut, sest reisifirma oli Estonian Airil üks olulisemaid koostööpartnereid. Abi oleks puudutanud ennekõike uutele lendudele allahindluse tegemist, räägiti ka võimalikust krediidist

  9. Üniversite Öğrencilerinin Mobil Reklamlara Yönelik Tutumlarının İzinli Pazarlama Ekseninde İncelenmesi(Attitudes of University Students’ Towards Mobile Advertising within the Scope of Permission Marketing

    Directory of Open Access Journals (Sweden)

    Ayşe ŞAHİN

    2012-01-01

    Full Text Available Mobile advertising, which means delivering promotion messages directly to mobile phones with different applications, has been the frequently preferred method by the companies in recent years. The rapid increase in the use of mobile phones in our country has increased the interest in this method even further and the use of mobile phones for marketing purposes has become more common.Within the scope of the survey, the attitudes of students towards mobile advertisements are measured with a field research on 800 students studying at Mersin and Celal Bayar Universities. In addition, it has also been researched if there is a difference between the students’ attitudes of these two universities regarding the related information, entertainment, reliability, personalization and irritation dimensions of mobile advertising or not. As a result of the independent two-sample t test, it was concluded that there was a significant difference between the two groups only regarding the entertainment and irritation dimensions of mobile advertising.

  10. The Estonian study of Chernobyl cleanup workers. I. Introduction

    International Nuclear Information System (INIS)

    Rahu, Mati

    1999-01-01

    The most comprehensive epidemiological project ever performed in Estonia - The Estonian Study of Chernobyl Cleanup Workers - was the joint effort of researchers from Estonia, Finland and USA. Until September 1999, the results of this study were published in English only. To familiarize the readership of 'Eesti Arst' with the major study findings, the abridged versions of four original papers from 'Radiation Research' are presented in the current issue of the journal. For the Estonian epidemiologists, the work under this project that consists of eight sub projects was a real challenge. In the course of the study, skills were developed in writing a study protocol, preparing a questionnaire, progress reporting, documenting the structure of databases, record linkage, and problem solving. It was an exciting experience to work with top scientists like William Bigbee, John Boice, Timo Hakulinen, Ronald Jensen and Gayle Littlefield. (author)

  11. Trace metal emissions from the Estonian oil shale fired power

    DEFF Research Database (Denmark)

    Aunela-Tapola, Leena A.; Frandsen, Flemming; Häsänen, Erkki K.

    1998-01-01

    Emission levels of selected trace metals from the Estonian oil shale fired power plant were studied. The plant is the largest single power plant in Estonia with an electricity production capacity of 1170 MWe (1995). Trace metals were sampled from the flue gases by a manual method incorporating...... in the flue gases of the studied oil shale plant contribute, however, to clearly higher total trace metal emission levels compared to modern coal fired power plants. Although the old electrostatic precipitators in the plant have been partly replaced by state-of-the-art electrostatic precipitators...... a two-fraction particle sampling and subsequent absorption of the gaseous fraction. The analyses were principally performed with ICP-MS techniques. The trace metal contents of Estonian oil shale were found to be in the same order of magnitude as of coal on average. The high total particle concentrations...

  12. Exhibition of photography from the Estonian diaspora / Ellu Maar

    Index Scriptorium Estoniae

    Maar, Ellu, 1982-

    2010-01-01

    Näitus "Photography from the Estonian Diaspora / Väliseesti foto" Kumu Kunstimuuseumis 8.10.-19.11.2010, kuraatorid Eha Komissarov ja Ellu Maar. Näitus tutvustas 1944. a. Eestist lahkunud või juba võõrsil sündinud fotograafide (Eric Soovere, Karl Hintzer, Priit Vesilind, Rein Välme jt.) loomingut ja valikut väliseesti fotoarhiividest

  13. Estonian Leader's Freedom Call Creates Storm / Anna Smolchenko

    Index Scriptorium Estoniae

    Smolchenko, Anna

    2008-01-01

    President Toomas Hendrik Ilvese esinemisest soome-ugri rahvaste maailmakongressil Hantõ-Mansiiskis, kohtumisest Venemaa presidendi Dmitri Medvedeviga, Eesti delegatsiooni saalist väljamarssimisest Venemaa riigiduuma väliskomisjoni esimehe Konstantin Kossatshovi sõnavõtu ajal. Ilmunud ka: St. Petersburg Times 1. juuli 2008, pealk.: Estonian Leader's Freedom Call Creates Controversy (lüh.). Vabariigi President töövisiidil Venemaal 27.-30.06.2008

  14. Youths on labour market.Features. Particularities. Pro-mobility factors for graduates. Elements of a balanced policy for labour migration

    Directory of Open Access Journals (Sweden)

    Valentina VASILE

    2011-06-01

    Full Text Available The youths’ labour market, and especially insertion employment has a series of particularities defined by aspects such as: flexibility, efficient employment, interest for career but also informal employment, external mobility, including brain drain, segmentation, employment precariousness, income disadvantages, etc. Therefore, also the labour market policy and particularly managing labour mobility especially through the economic and social effects that might be triggered on the local labour market in the origin country, presents a special importance under the conditions of the economic turnaround stage, by promoting new and sustainable jobs, based on knowledge and competences. In the present paper an analysis is made about the youths’ labour market features, and the outcomes of an empirical analysis about graduates’ migration propensity are presented. Suggestions are made for developing a balanced policy for youths’ labour mobility to the benefit of the country of origin.

  15. Revisiting the Estonian Cyber Attacks: Digital Threats and Multinational Responses

    Directory of Open Access Journals (Sweden)

    Stephen Herzog

    2011-01-01

    Full Text Available In April 2007, the Estonian Government moved a memorial commemorating the Soviet liberation of the country from the Nazis to a less prominent and visible location in Tallinn. This decision triggered rioting among Russian-speaking minorities and cyber terrorism targeting Estonia's critical economic and political infrastructure. Drawing upon the Estonian cyber attacks, this article argues that globalization and the Internet have enabled transnational groups—such as the Russian diaspora—to avenge their grievances by threatening the sovereignty of nation-states in cyberspace. Sophisticated and virtually untraceable political "hacktivists" may now possess the ability to disrupt or destroy government operations, banking transactions, city power grids, and even military weapon systems. Fortunately, western countries banded together to effectively combat the Estonian cyber attacks and minimize their effects. However, this article concludes that in the age of globalization, interdependence, and digital interconnectedness, nation-states must engage in increased cooperative cyber-defense activities to counter and prevent devastating Internet attacks and their implications.

  16. Control System Analysis, Mobile Phone Marketing in PT Sentra Prima Askara

    OpenAIRE

    Suwarno Suwarno; Sutarno Sutarno, S.Kom., MMSI

    1997-01-01

    System can be said to be good if it can need to effectively and efficiently as possible, the analysis of an information system is indispensable for the development of the future. Marketing system at a company are very important, because the marketing will be good or bad menunjuukan products produced by companies bagik consumers.

  17. Current Mobile Payment Procedures on the German Market from the View of Customer Requirements

    OpenAIRE

    Pousttchi, Key; Zenker, M.

    2003-01-01

    The key to mobile payment acceptance is in the hands of customers. In this paper we use the results of the mobile payment survey MP1 in order to identify and roughly weigh the most relevant acceptance criteria. The outcome of the paper is an evaluation scheme containing the covered payment scenarios, important main criteria (security, costs and convenience) and additional functionality requirements for each MP procedure. The scheme is based on empirical results and can assess a given MP proce...

  18. Post-purchase cognitive dissonance:Evidence from the mobile phone market

    OpenAIRE

    Graff, Jens; Sophonthummapharn, Kittipong; Parida, Vinit

    2012-01-01

    This article investigates whether cognitive dissonance exists in the post-purchase phase in the mobile phone industry. It asks if mobile phone users are fully satisfied since they are usually overloaded with information during the purchasing period. Three dimensions of dissonance were measured in 283 university students. The results provide interesting insights. The major differences between the high and low dissonance groups are being influenced by other people’s opinions, difficulty in find...

  19. A PROPOSAL FORECASTING MODEL FOR THE GROWTH OF THE MOBILE TELEPHONE MARKET IN BRAZIL

    Directory of Open Access Journals (Sweden)

    Luís Fernando Ascenção Guedes

    2009-10-01

    Full Text Available The element that characterizes the information era is the key role of communication and connectivity, broadly speaking, in social life. Among the ways in which users can enter voice or data networks, one of the most prominent is mobile telephony.Therefore, determining the number of mobile phones in operation in Brazil over the next few years is a relevant issue for the strategic planning of firms in this sector. Thus, this article aims to define a mathematical model suitable for calculating the number of mobile phones in operation in Brazil in forthcoming years, as a function of the behavior of the following variables during the course of time: GDP per capita, population and percentage GDP growth.To this end, a quantitative study was conducted, based on secondary data taken from preceding survey; then a linear and polynomial regression was employed to correlate GDP per capita with mobile phone density. The results showed high correlation (97.5% between phone density and Brazil’s GDP growth from 2004 to 2007. This correlation is also high in Russia, India and China.Moreover, we found that the limiting value of good correlation between GDP per capita and mobile phone density is roughly US$20,000.00 and that the limit of mobile telephony penetration is approximately 120%. Thus, taking into account several economic growth rates, we estimate that the penetration of mobile telephony will take 5 to 11 years to reach its upper limit in Brazil.Key words: Mobile telephony. Prediction model. Telecommunications.

  20. Attention and Recall of Point-of-sale Tobacco Marketing: A Mobile Eye-Tracking Pilot Study

    Directory of Open Access Journals (Sweden)

    Maansi Bansal-Travers

    2016-01-01

    Full Text Available  Introduction: As tobacco advertising restrictions have increased, the retail ‘power wall’ behind the counter is increasingly invaluable for marketing tobacco products. Objective: The primary objectives of this pilot study were 3-fold: (1 evaluate the attention paid/fixations on the area behind the cash register where tobacco advertising is concentrated and tobacco products are displayed in a real-world setting, (2 evaluate the duration (dwell-time of these fixations, and (3 evaluate the recall of advertising displayed on the tobacco power wall. Methods: Data from 13 Smokers (S and 12 Susceptible or non-daily Smokers (SS aged 180–30 from a mobile eye-tracking study. Mobile-eye tracking technology records the orientation (fixation and duration (dwell-time of visual attention. Participants were randomized to one of three purchase tasks at a convenience store: Candy bar Only (CO; N = 10, Candy bar + Specified cigarette Brand (CSB; N = 6, and Candy bar + cigarette Brand of their Choice (CBC; N = 9. A post-session survey evaluated recall of tobacco marketing. Key outcomes were fixations and dwell-time on the cigarette displays at the point-of-sale. Results: Participants spent a median time of 44 seconds during the standardized time evaluated and nearly three-quarters (72% fixated on the power wall during their purchase, regardless of smoking status (S: 77%, SS: 67% or purchase task (CO: 44%, CSB: 71%, CBC: 100%. In the post session survey, nearly all participants (96% indicated they noticed a cigarette brand and 64% were able to describe a specific part of the tobacco wall or recall a promotional offer. Conclusions: Consumers are exposed to point-of-sale tobacco marketing, regardless of smoking status. FDA should consider regulations that limit exposure to point-of-sale tobacco marketing among consumers.

  1. Attention and Recall of Point-of-sale Tobacco Marketing: A Mobile Eye-Tracking Pilot Study.

    Science.gov (United States)

    Bansal-Travers, Maansi; Adkison, Sarah E; O'Connor, Richard J; Thrasher, James F

    2016-01-01

    As tobacco advertising restrictions have increased, the retail 'power wall' behind the counter is increasingly invaluable for marketing tobacco products. The primary objectives of this pilot study were 3-fold: (1) evaluate the attention paid/fixations on the area behind the cash register where tobacco advertising is concentrated and tobacco products are displayed in a real-world setting, (2) evaluate the duration (dwell-time) of these fixations, and (3) evaluate the recall of advertising displayed on the tobacco power wall. Data from 13 Smokers (S) and 12 Susceptible or non-daily Smokers (SS) aged 180-30 from a mobile eye-tracking study. Mobile-eye tracking technology records the orientation (fixation) and duration (dwell-time) of visual attention. Participants were randomized to one of three purchase tasks at a convenience store: Candy bar Only (CO; N = 10), Candy bar + Specified cigarette Brand (CSB; N = 6), and Candy bar + cigarette Brand of their Choice (CBC; N = 9). A post-session survey evaluated recall of tobacco marketing. Key outcomes were fixations and dwell-time on the cigarette displays at the point-of-sale. Participants spent a median time of 44 seconds during the standardized time evaluated and nearly three-quarters (72%) fixated on the power wall during their purchase, regardless of smoking status (S: 77%, SS: 67%) or purchase task (CO: 44%, CSB: 71%, CBC: 100%). In the post session survey, nearly all participants (96%) indicated they noticed a cigarette brand and 64% were able to describe a specific part of the tobacco wall or recall a promotional offer. Consumers are exposed to point-of-sale tobacco marketing, regardless of smoking status. FDA should consider regulations that limit exposure to point-of-sale tobacco marketing among consumers.

  2. Olev Schults : SAS vajab Estonian Airi rahvusliku lennufirmana / Olev Schults ; interv. Andres Reimer

    Index Scriptorium Estoniae

    Schults, Olev

    2008-01-01

    Estonian Airi nõukogu esimees vastab küsimustele, kas SAS arendas Läti airBalticut Estonian SAS-i arvel, mis mõte on rahvuslikul lennukompaniil, kui riik ei tohi seda finantseerida, kuidas mõjutab investorite meeleolu SAS-i Eestis tabanud poliitikute kriitika tulv

  3. The Representation of the Cold War in Three Estonian History Textbooks

    Science.gov (United States)

    Korbits, Keit

    2015-01-01

    The article looks at the discursive strategies different Estonian history textbooks employ to represent the Cold War period, and the "commonsense" ideologies instilled through these representations. The textbooks analysed include two history books dating back to the Estonian Soviet Socialist Republic and, for contrast, one written during…

  4. Uniting the Divided Continent. The Estonian National Committee of the European Movement

    Directory of Open Access Journals (Sweden)

    Pauli Heikkilä

    2010-12-01

    Full Text Available The article examines the exiled Estonian politicians in the European Movement in the early Cold War period. The ultimate goal of exiled Estonians was to restore their state’s independence. In order to promote this, Estonian leaders sought connections with Western leaders. The European Movement was the only organisation involving actors from both the East and the West, and this corresponded to the Estonian discourse on Europe as a whole. Therefore, the European Movement was appreciated, although its limited opportunities for decisive actions were also recognised. East and West European interest in the European Movement declined as West European integration rapidly intensified through the European Coal and Steel Community (ECSC and particularly after the January 1952 Eastern European Conference in London. By 1957, disappointment in the inability of European unification to help regain Estonian independence became evident.

  5. Transfer Taxes and Household Mobility: Distortion on the Housing or Labor Market?

    OpenAIRE

    Christian A. L. Hilber; Teemu Lyytikäinen

    2015-01-01

    We estimate the effect of the UK Stamp Duty Land Tax (SDLT) - a transfer tax on the purchase price of property or land - on different types of household mobility using micro data. Exploiting a discontinuity in the tax schedule, we isolate the impact of the tax from other determinants of mobility. We compare homeowners with self-assessed house values on either sides of a cut-off value where the tax rate jumps from 1 to 3 percent. We find that a higher SDLT has a strong negative impact on housi...

  6. Tõlkepärl eesti ilukirjanduse algusaegadest – esimene eestikeelne robinsonaad / A Translation Gem from the Beginnings of Estonian Literature - the First Robinsonade

    Directory of Open Access Journals (Sweden)

    Ave Mattheus

    2015-06-01

    with the printed book Lorenzsonn wanted to bring the huge translation work from his early years to the literary market. Although both texts are linguistically clumsy, and the printed text has lost value because of the extirpations, it is still a translation gem dating from the very beginnings of Estonian literature, one that has not received sufficient recognition in Estonian literary history. The translation work of Heinrich Gottlieb Lorenzsonn, carried out at a time when the Estonian language was not yet fully developed is also a fact that has not been acknowledged as it well deserves to be. Further, this article undertakes to rectify two misunderstandings of Estonian literary history. First, Lorenzsonn’s Campe-translation is not a chapbook, although Estonian literary history has always defined it as such. It is demanding reading material which aims to enlarge the horizon of the Estonian-speaking reader in fields such as exotic flora and fauna, morals and ethics, and different methods of work, while simultaneously entertaining the reader and offering aesthetic pleasure. The second misunderstanding concerns the fact that the first Robinsonade of Estonian literature is considered to be Weikisi Hanso luggu tühja sare peal, (1839, Engl. A Story of the Little Hans on an deserted island an adaptation by Johann Thomasson from Gottfried der Einsiedler (1829, Engl. Gottfried, the hermit, a youth story by German Pietist and children’s and youth writer Christoph von Schmid. Even though Thomasson’s Robinsonade, which can without hesitation be defined as a chapbook, was printed a few years earlier than Lorenzsonn’s Campe adaptation, Lorenzsonn accomplished his translation twenty years earlier. Also, in terms of artistic quality and translation techniques, Lorenzsonn’s huge work is on a much higher level than Thomasson’s adaptation.

  7. Marketing.

    Science.gov (United States)

    Chambers, David W

    2010-01-01

    There is not enough marketing of dentistry; but there certainly is too much selling of poor quality service that is being passed off as dentistry. The marketing concept makes the patient and the patients' needs the ultimate criteria of marketing efforts. Myths and good practices for effective marketing that will promote oral health are described under the traditional four "Ps" categories of "product" (best dental care), "place" (availability), "promotion" (advertising and other forms of making patients aware of available services and how to use them), and "price" (the total cost to patients of receiving care).

  8. Explaining low international labour mobility: the role of networks, personality, and perceived labour market opportunities

    NARCIS (Netherlands)

    van Dalen, H.P.; Henkens, K.

    2012-01-01

    Why is international labour mobility so low in high-income regions of the European Union? To shed light on this issue, we examine international labour migration intentions of the Dutch potential labour force. A key characteristic of intended (temporary) labour migration of the Dutch is that it

  9. Explaining low international labour mobility : The role of networks, personality and perceived labour market opportunities

    NARCIS (Netherlands)

    van Dalen, H.P.; Henkens, K.

    2012-01-01

    Why is international labour mobility so low in high-income regions of the European Union? To shed light on this issue, we examine international labour migration intentions of the Dutch potential labour force. A key characteristic of intended (temporary) labour migration of the Dutch is that it

  10. Explaining low international labour mobility: the role of networks, personality and perceived labour market opportunities

    NARCIS (Netherlands)

    van Dalen, H.P.; Henkens, C.J.I.M.

    2012-01-01

    Why is international labour mobility so low in high-income regions of the European Union? To shed light on this issue, we examine international labour migration intentions of the Dutch potential labour force. A key characteristic of intended (temporary) labour migration of the Dutch is that it

  11. PENGARUH RELATIONSHIP MARKETING STRATEGY DAN KUALITAS PELAYANAN TERHADAP KEPUASAN PELANGGAN BENGKEL MOBIL TOYOTA

    Directory of Open Access Journals (Sweden)

    Marietje Carolien Nanulaitta

    2008-10-01

    Full Text Available The background of this research was customer relationship marketing and service quality of Firms have accepted that customer retention is even more profitable than customer attraction and we can observe the interest of firms in adopting relationship marketing principles and designing strategies to develop close and long-lasting relationships with the most profitable customers. The objective of the analysis of marketing activities and programs implemented in order to establish, develop, and maintain relationships with customers and the impact these activities have on the firm performance. The design of this research applies to Toyota Car Repair and the questionnaires were spreaded away to 110 respondents. The Likert-scale for the 5 point measurement which means strongly agree and 1 point is for strongly disagree. Data analysis used in this research was multiple regression. The result of this research concludes that relationship marketing strategy and service quality in car repair significantly affect to customer satisfaction. Keywords: Relationship marketing strategy, Service quality, Customer satisfaction

  12. Analysis of Xiaomi Mobile Phone Marketing Strategy%小米手机营销策略分析

    Institute of Scientific and Technical Information of China (English)

    刘堂发; 翁传芳; 何洁

    2015-01-01

    科技日新月异,移动互联网发展迅速,智能手机市场前景广阔,但是竞争也十分激烈,品牌的作用越来越重要. 本文从产品品质、服务、产品创新、服务创新、营销策略创新和消费者体验等方面对小米手机品牌现状和品牌存在的问题进行了分析,并针对性的提出小米手机品牌营销应采取的对策.%With the advancement of technology, the rapid development of mobile Internet, smart phones mar-ket is promising. However, the intense competition highlights the role of brand. The paper discusses the status quo and existing problems of Xiaomi smartphone. Based on the analysis of product quality, product innovation, service innovation, marketing strategy innovation and consumer experience, the paper proposes the general idea of brand marketing strategy for Xiaomi smartphone.

  13. Is Estonian oil shale beneficial in the future?

    International Nuclear Information System (INIS)

    Reinsalu, Enno

    1998-01-01

    Oil shale mining production reached its maximum level of 31.35·10 6 tonnes per year in 1980. After the eighties there was a steady decline in mining. The first scientific prognoses of the inescapable decrease in oil shale mining were published in 1988. According to this, the Estonian oil shale industry would vanish in the third decade of the next century. From the beginning of the nineties, the consumption and export of electricity have dropped in Estonia. The minimum level of oil shale mining was 13.5·10 6 tonnes per year. This occurred in 1994/1995. Some increase in consumption of electric power and oil shale began at the end of 1995. Oil shale processing began to increase gradually in 1993. Oil shale is the most important fuel in Estonia today. In 1997, oil shale provided 76% of Estonia's primary energy supply and accounted for 57% of its economic value. Oil shale is the cheapest fuel in Estonia. Nowadays, oil shale provides an essential part of the fuel supply in Estonia because it is considerably cheaper than other fuels. Oil shale costs EEK 12.16 per G J. At the same time, coal costs EEK 23.41 per G J and peat costs EEK 14.80 per G J (year 1997). There are three important customers of oil shale: the electric power company Eesti Energia, the oil processing company Kiviter and the factory Kunda Nordic Cement. In 1995, the power company utilised 81% of the oil shale mass and 77% of its heating value. The state energy policy inhibits increases in the oil shale price even though the mining infrastructure is decaying. Government price policies subside oil shale processing. The energy of oil shale processing is 1.9 times cheaper than the heating value of raw oil shale for power stations. It could be considered as a state subsidisation of oil and cement export at the expense of electricity. The subsidy assigned to oil processing was of EEK 124·10 6 and to the cement industry of EEK 8.4·10 6 in year 1997 (based on heating value). State regulation of prices and

  14. Estonian Language of Technology as a Factor Supporting the Evolution of Engineering Thinking

    Directory of Open Access Journals (Sweden)

    Mägi, Vahur

    2013-03-01

    Full Text Available Casual mention of teaching technology subjects in Estonian schools dates back several centuries. Navigation and construction were amongthe earliest professional skills that were taught. As both of them required mathematical thinking skills, teaching the subjects was usually accompanied by explaining the principles of mathematics. The first technology book in Estonian was published about two centuries ago and it dealed with geodesy. The earliest Estonian glossaries of technological terminology were published in the fields of physics and chemistry. The rise of Estonian as a language of higher education and science in the country came about in the 1920s and 1930s. Faculty members of the Tallinn School of Technology then published the first textbooks composed in the Estonian language for students of technology. The Estonian Society for Technology and the Estonian Association of Engineers became seriously involved in linguistic activities. Together with the Vocational Teachers’ Assembly of Tartu they published an illustrated technology glossary for machinery and tools terms. It was followed by a glossary of construction and building terms, compiled under the lead of the University of Technology. In addition, journals of technology introducedinnovations in the lexicon of technology to the general public. The postwar period in the development of the lexicon of technical terms was of little significance at first. A surge in language creativity could be detected in the 1960s, when terminology became a target of constantly growing attention to the development of technology lexicon. Series of technology glossaries were published. This tendency has continued to this day.

  15. Mobilizing labour for the global coffee market: profits from an unfree work regime in colonial Java

    NARCIS (Netherlands)

    Breman, J.

    2015-01-01

    Coffee has been grown on Java for the commercial market since the early eighteenth century, when the Dutch East India Company began buying from peasant producers in the Priangan highlands. What began as a commercial transaction, however, soon became a system of compulsory production. This book shows

  16. Effective marketing of mobile telecom services through brand personality: Empirical evidence from Greece

    OpenAIRE

    Niros, Meletios; Pollalis, Yannis; Niros, Angelica

    2017-01-01

    The purpose of this research is to explore any relationship between brand personality and brand image in mobile telecom branded offerings. Furthermore, this paper explores brand image as an antecedent of both perceived quality and consumer behavior. A survey conducted using a “positivism” approach, in which 318 consumers participated through a face to face handing over. Sincerity, competence and sophistication proved to be dominant precursors of brand image. On the other hand, brand image sug...

  17. A MORE EFFECTIVE WAY TO ADVERTISE THE DISTANCE EDUCATION PROGRAMMES: Mobile Marketing Approach

    OpenAIRE

    Ayda SABUNCUOGLU AYBAR; Ebru GOKALILER

    2011-01-01

    Nowadays organizations strive to find the ways to communicate with their target audiences by using varied advertising mediums because of the developments on the information communication technologies and the globalization. In this context, like the other institutions, the distance education institutions has to execute communication activities by using different advertising mediums to create a positive position in their consumers minds. In this sense, the increase on the ownership of mobile ph...

  18. More Effective Way To Advertise 
The Distance Education Programmes:
Mobile Marketing Approach

    OpenAIRE

    AYBAR, Ayda SABUNCUOGLU; GOKALILER, Ebru

    2011-01-01

    Nowadays organizations strive to find the ways to communicate with their target audiences by using varied advertising mediums because of the developments on the information communication technologies and the globalization. In this context, like the other institutions, the distance education institutions has to execute communication activities by using different advertising mediums to create a positive position in their consumers minds. In this sense, the increase on the ownership of mobile ph...

  19. E-Banking: Risk Management Practices of the Estonian Banks

    OpenAIRE

    Dmitri Sokolov

    2007-01-01

    During the last years the development of e-banking in Estonia has been very significant. According to the report of the World Economic Forum, the Estonian IT-development has been substantial. The success of e-banking in Estonia can be compared to the corresponding success of the Nordic countries. According to the Deutsche Bank Research, around 70-80% of the Internet users in Estonia use Internet banking and in this respect, Estonia could be compared to Finland, Norway and Iceland. Despite of ...

  20. Caso Virgin Mobile: Una aproximación a la teoría del marketing experiencial

    Directory of Open Access Journals (Sweden)

    Mauricio Edgardo Muñoz Osores

    2015-03-01

    Full Text Available El marketing experiencial hace vivir situaciones gratificantes (y otras no tanto, gracias al enfocarse hacia la marca y el cliente, que permite generar vínculos con el consumidor a través de emociones positivas y negativas que se generan en ellas. Más importante aún, es el grado de personalización que una marca logra establecer con los consumidores, quienes buscan ser atendidos en forma diferenciada y no como un número más; de tal forma de cultivar su preferencia y construir lealtad. Los clientes deben conceptualizarse como un importante invitado a un gran espectáculo, lleno de emociones positivas, que le recuerden quién es y hacerlo sentir importante para la marca. El objetivo del presente trabajo es identificar elementos del marketing experiencial en la estrategia comercial de Virgin Mobile. Se investigará en forma cualitativa el comportamiento de algunos usuarios/clientes de la empresa a través de sesión grupal complementada con técnica proyectiva, donde a partir de la visualización y discusión de algunos extractos de campañas publicitarias, se intentará conocer las motivaciones de éstos frente a la decisión de ser usuario de la marca, y su consecuente estado de satisfacción frente a la experiencia con la misma. Experiential marketing makes us live gratifying and non-gratifying situations thanks to a focus on brand and customer that allows to generate links with the consumer through positive and negative emotions. The degree of personalization that a brand manages to establish with consumers is even more important. Consumers seek to be served in a differentiated way so as build preference and loyalty. We conceptualize customers as the audience to a great show filled with positive emotions and a sensation that they are important for the brand. This study objective is to identify elements of experiential marketing in the commercial strategy of Virgin Mobile. Qualitative research on customer behavior was conducted by means of

  1. Precise Positioning of Marketing and Behavior Intentions of Location-Based Mobile Commerce in the Internet of Things

    Directory of Open Access Journals (Sweden)

    Yao-Te Tsai

    2017-08-01

    Full Text Available In the complex environment of the IoT (Internet of Things, the amount of information available is enormous and the number of users also increases at a blistering pace. With a huge number of users, e-commerce marketing strategies in the IoT become extremely important and must be altered accordingly in response to changes in the environment and industry. Hence, the application of IoT technology to mobile commerce allows users to receive integrated information according to time, location, and context using location-based service, and provides them with a more effective shopping experience. The validation results show that external variables indirectly influence behavioral intention through perceived usefulness. The investigation of behavioral intention is used to understand users’ acceptance and using willingness of the store app, which can help narrow the gap between stores and consumers, and help improve operations.

  2. Mobilizing Public Markets to Finance Renewable Energy Projects: Insights from Expert Stakeholders

    Energy Technology Data Exchange (ETDEWEB)

    Schwabe, P.; Mendelsohn, M.; Mormann, F.; Arent, D. J.

    2012-06-01

    Financing renewable energy projects in the United States can be a complex process. Most equity investment in new renewable power production facilities is supported by tax credits and accelerated depreciation benefits, and is constrained by the pool of potential investors that can fully use these tax benefits and are willing to engage in complex financial structures. For debt financing, non-government lending has largely been provided by foreign banks that may be under future lending constraints due to economic and regulatory conditions. To discuss renewable energy financing challenges and to identify new sources of capital to the U.S. market, two roundtable discussions were held with renewable energy and financing experts in April 2012. This report summarizes the key messages of those discussions and is designed to provide insights to the U.S. market and inform the international conversation on renewable energy financing innovations.

  3. Urban space in the market of the frontier zone: perceptions and conceptions in a mobile scenario

    Directory of Open Access Journals (Sweden)

    Contreras Díaz, María Margarita

    2015-12-01

    Full Text Available This article had the objective to identify perceptions of walkers about the urban public space of six avenue market in the border zone of San Jose de Cucuta, Colombia. The research follows a mix focus, qualitative of content analysis, from deep interviews and quantitative through a confirmatory factorial analysis. Results: as chaotic and congested is perceived the six avenue market; urban elements are used and modified continuously by informal salesmen without symbolic connotation that establish a system of relationships with elements of surrounding scenery; citizens and foreigners show a high degree of commitment and graceful to the city and country; planning to be considered only commercial pedestrian road are manifested as solution to congestion and chaos in the avenue. Conclusion: the six avenue market located in the border zone, follows a intercultural cohabitation mode: state, residents, culture and territory are merging categories to conception of urban public space, components business culture, economic status and psychosocial factors are significantly associated with cultural, social and economic status variable urban space.

  4. Smoking habits and attitudes towards smoking among Estonian physicians.

    Science.gov (United States)

    Pärna, K; Rahu, K; Rahu, M

    2005-05-01

    This study examined the smoking habits and attitudes towards smoking among Estonian physicians. Cross-sectional data for 2668 physicians were gathered by a self-administered postal survey. The current smoking prevalence was 24.9% for male physicians and 10.8% for female physicians. The percentages of ex-smokers were 32.9 and 16.8%, respectively. Smoking prevalence among physicians was below the levels reported for the highest educational bracket of the total population in Estonia. Non-smoking physicians had more unfavourable views towards smoking than those who smoked. The majority of physicians were aware of the association between smoking and various diseases, with significant differences between smokers and non-smokers. Non-smoking physicians were more active in asking patients about smoking habits than those who smoked. Most Estonian physicians, especially those who smoked, failed to perceive themselves as positive role models. This study found a lower prevalence of smoking among physicians compared with the general population, and demonstrated the impact of personal smoking on physicians' attitudes towards smoking. The results provide an important challenge to medical education in Estonia.

  5. Acquisition of noun derivation in Estonian and Russian L1

    Directory of Open Access Journals (Sweden)

    Reili Argus

    2018-04-01

    Full Text Available Acquisition of derivation is not a well-studied area in first language research and a comparative approach to the acquisition of derivation in different languages doesn’t exist. There is no information on how a child acquires derivation in a language with a rich and regular system of derivational patterns, or in a language where derivation is productive, but the system of derivational patterns is opaque. According to general ideas of complexity in a language, the child should start to use simplex stems first and, only after that, complex ones, that is, complexity should increase in the course of acquisition. Our paper is intended to address these issues, based on longitudinal child data from typologically different languages, Estonian and Russian. The results revealed significant differences in the acquisition of noun derivation in the two languages under observation. The system of noun derivation is acquired at a faster pace in Russian, while Estonian children have far fewer noun derivatives in their speech and they use different derivation suffixes with less regularity. Even so, the so-called building block model may be applied for both languages only partially.

  6. Taking profit from the growing use of mobile phone in Benin: A Contingent Valuation approach for market and quality information access

    NARCIS (Netherlands)

    Arinloye, D.D.A.A.; Linnemann, A.R.; Hagelaar, J.L.F.; Coulibaly, O.; Omta, S.W.F.

    2015-01-01

    An information systems-adapted Contingent Valuation survey was used to assess smallholder farmers' perceptions and the premium they are willing to pay (WTP) to get mobile phone-based information on market prices and product quality to overcome the recurrent information asymmetry issues in the chain.

  7. The Data Age of Mobile Cellular Network in Germany and China: Policies, Technologies and Markets (Part Ⅱ)

    Institute of Scientific and Technical Information of China (English)

    Shi Mingtao

    2009-01-01

    The UMTS auction in 2000 brought approximately 100 billion DM (Deutsche Mark) for the German National Treasury. T-Mobile (D1-Netz), Vodafone (D2-Netz), E-Plus (E1-Netz) and 02 (E2-Netz) have gradually evolved from GSM to full-fledged UMTS operators over the past years. The conglomerate of China Telecom was split twice. China acceded to WTO and promulgated the FITE Provisions. MIIT (Ministry of Industry and Information Technology) became the regulator and China Netcom was incorporated into China Unicorn in 2008. Most recently the layout of 3G future has been reconfirmed by MIIT. Voice service has remained the main source of income in both countries and operators have continued to focus on voice quality and network availability in their respective 2G networks. Because value-added and higher-speed data applications have been gaining market attention, 2.5G and 3G infrastructure has increasingly become the focal network strategy for the operators since the beginning of the new century. Germany has rolled out WCDMA/UMTS services on a large scale in the consumer market, while China has adopted all three 3G standards (TD-SCDMA, WCDMA/UMTS, CDMA2000), which shall gradually capture a wider 3G subscriber base. The summary shows that the development of the cellular technology and market in Germany and China can be discussed in three distinct historical periods. The conclusion suggests that the case of the cellular technology appears to be consistent with and applicable to a number of arguments widely disputed in economics and management related to technology and innovation, such as dominant design, technology waves/ S-Curve, disruptive technologies, Technology Adoption Life Cycle.

  8. THE START UP STRATEGIES FOR THE BRAZILIAN MOBILE MARKET : OI'S CASE STUDY

    OpenAIRE

    ROBERTA FRANCO TERZIANI

    2004-01-01

    Esta dissertação tem como objetivo analisar as estratégias de marketing implementadas pela Oi, a terceira entrante no mercado brasileiro de telefonia móvel, desde o seu pré-lançamento comercial até junho de 2004 para identificar os aspectos que tiveram influência nos resultados alcançados na penetração do mercado da telefonia móvel. Apesar da forte retração da atividade econômica observada no Brasil nos últimos anos, particularmente de 2002 a meados de 2004,...

  9. The firms benefits of mobile CRM from the relationship marketing approach and the TOE model

    OpenAIRE

    San-Martín, S.; Jiménez, N.H.; López-Catalán, B.

    2016-01-01

    Las empresas que logran establecer relaciones recíprocas y exitosas con sus clientes pueden obtener mayor rentabilidad de sus inversiones en marketing relacional. Este estudio aplica el modelo TOE para contemplar factores del contexto tecnológico (competencia tecnológica), organizacional (propensión a la innovación y apoyo de los empleados) y del entorno empresarial (gestión de la información de los clientes) para determinar la percepción de los beneficios de la gestión de las relaciones con ...

  10. The Rise and Need for Mobile Apps for Maternal and Child Health Care in China: Survey Based on App Markets.

    Science.gov (United States)

    Zhang, Puhong; Dong, Le; Chen, Huan; Chai, Yanling; Liu, Jianbo

    2018-06-08

    Mobile health services are thriving in the field of maternal and child health in China due to expansions in the field of electronic health and the introduction of the two-child policy. There are numerous maternal and child health apps in computer stores, but the exact number of apps, number of downloads, and features of these apps is not known. This study aimed to explore the use of maternal and child health apps in Android and iOS app stores and to describe the key functional features of the most popular apps, with the purpose of providing insight into further research and development of maternal and child health mobile health products. The researchers conducted a search in the 3 most popular Android app stores (Tencent MyApp, Baidu Mobile Assistant, and 360 Mobile Assistant) and the iTunes App Store in China. All apps regarding family planning (contraception and preparing for pregnancy), pregnancy and perinatal care, neonatal care and health, and development for children under 6 years were included in the initial analysis. Maternal and child health mobile apps with predominant features of product marketing, children's songs, animation, or games were excluded from the study. The 50 most frequently used apps in each of the Android stores as well as the iTunes store (a total of 78 deduplicated apps) were selected and downloaded for an in-depth analysis. A total of 5276 Android apps and 877 iOS apps developed for maternal and child health care were identified. Of the 78 most frequently used apps, 43 (55%) apps focused on one stage of MCH care, mainly targeting child care (25 apps) and before pregnancy care (11 apps), whereas 35 (45%) of the apps covered 2 or more stages, most of which (32 apps) included both pregnancy and child care services. The app features that were commonly adopted by the popular apps were health education, communication, health status self-monitoring, a diary, reminders, and counseling. Within the app feature of "health status self

  11. Augmented Reality Implementation in Watch Catalog as e-Marketing Based on Mobile Aplication

    Science.gov (United States)

    Adrianto, D.; Luwinda, F. A.; Yesmaya, V.

    2017-01-01

    Augmented Reality is one of important methods to provide user with a better interactive user interface. In this research, Augmented Reality in Mobile Application will be applied to provide user with useful information related with Watch Catalogue. This research will be focused on design and implementation an application using Augmented Reality. The process model used in this research is Extreme Programming. Extreme Programming have a several steps which are planning, design, coding, and testing. The result of this research is Augmented Reality application based on Android. This research will be conclude that implementation of Augmented Reality based on Android in Watch Catalogue will help customer to collect the useful information related to the specific object of watch.

  12. Company names and company mobility in the internal market: How to balance the interests of the holders of name rights and the freedom of establishment?

    DEFF Research Database (Denmark)

    Elsmore, Matthew J.; Sørensen, Karsten Engsig

    2009-01-01

    the name in question. Confusing or misleading information will damage the public and cause inefficiencies in the market. Therefore, while the law and policy of company names within the internal market is not a new topic, the exponential growth of corporate branches brings the matter to the fore. A pressing......  Ten years on from Centros, empirical studies tell us that corporate mobility within the EU's internal market has dramatically increased. Subsequent ECJ rulings confirm that the use of freedom of establishment as a means to enter new markets and circumvent national requirements is within...... the meaning of Community law irrespective of where the business activities are actually based. The intensifying patterns of corporate movement means the public face more and more 'foreign-based' companies on their domestic markets, and the vast majority of these companies will be unfamiliar to them. When...

  13. Serological evidence of exposure to globally relevant zoonotic parasites in the Estonian population

    DEFF Research Database (Denmark)

    Lassen, Brian; Janson, Marilin; Viltrop, Arvo

    2016-01-01

    We investigated Estonian population and its selected subgroups for serological evidence of exposure to Ascaris lumbricoides, Echinococcus spp., Taenia solium, Toxocara canis, Toxoplasma gondii, and Trichinella spiralis. Serum samples from 999 adults representing general population, 248 children a...

  14. [Marge Rennit. Eesti muuseumid / Estonian museums] / Tapio Mäkeläinen

    Index Scriptorium Estoniae

    Mäkeläinen, Tapio

    2009-01-01

    Tutvustus: Eesti muuseumid = Estonian museums / [Eesti Muuseumiühing ; koostaja Marge Rennit ; tõlkija Tiina Mällo ; toimetaja Ivi Tammaru ; eessõna: Piret Õunapuu ; kujundaja Marek Allvee]. Tallinn : Oomen, 2008

  15. Problems of contemporary ecology. Temporal changes in Estonian nature and environment

    International Nuclear Information System (INIS)

    Frey, T.

    1997-01-01

    This conference was held 8-9 May 1997 at Tartu, Estonia. The proceedings of the 7. Estonian Conference in Ecology contain the results of mostly original research in environmental science, conservation and natural philosophy

  16. Mobilný marketing

    OpenAIRE

    Budzáková, Zuzana

    2011-01-01

    This bachelor thesis aims to introduce mobile marketing as well as the possibility of its use in marketing communications company, and to highlight the increasing importance and potential of mobile marketing nowadays. In addition, we purport to evaluate the effectiveness of various forms of mobile marketing on the comparison and analysis basis, and to identify the key success factors; and to propose recommendations in choosing particular forms of mobile marketing.

  17. Market based instruments for urban mobility management: the case of parking fees

    International Nuclear Information System (INIS)

    Zatti, Andrea

    2005-01-01

    The increasing difficulties met by the Italian authorities in facing congestion and environmental pollution caused by urban traffic have obliged all administrative levels to implement measures to tackle the problem in an effective way. At first, from the beginning of the Eighties, interventions have been directed - mainly at the European and national level - to the improvement of environmental and safety performances of the vehicle fleet, in particular the private one. Only later, due to the continuous growth of car ownership and use, that in some cases have more than compensated the progress obtained in engine technology and brought about new emergencies as congestion, excessive land use and casualties, an increasing need came out to carry out measures aiming at controlling and influencing, above all in metropolitan areas, mobility pattern and modal split, independently from progress in the vehicle fleet. This need led first, at the local level, to the introduction of command and control measures (pedestrian areas, traffic bans and circulation with alternate plate number, until the wide implementation of car free areas), mainly in the inner parts of cities, which have progressively shown some of the common drawbacks associated with regulatory instruments: difficult enforcement, increasing number of permissions and exceptions, concentration of policies in small areas, reduced spatial and temporal flexibility. In this framework, a high share of Italian municipalities has introduced since the end of the nineties parking fees to salve (at least potentially) some of the problems considered, so that, in the common view, they have become the most diffused instrument (numerically and spatially) to tackle mobility growth in large urban areas. However, as commonly found in literature, the Italian experience has been characterized by some problematic aspects: both in terms of the real capacity of parking fees to represent adequately external costs associated to mobility (no

  18. Study on marketing strategies of mobile phones under the mobile internet environment%移动互联网环境下的手机营销策略研究

    Institute of Scientific and Technical Information of China (English)

    张立平

    2015-01-01

    移动互联网环境下,手机作为一种新型营销平台,其应用价值日益凸显。企业应该发挥手机营销的优势,把握目标群体的心理,通过制作富有创意的APP、挖掘手机互动与分享功能、给予用户实惠便利、营造舒适的手机体验环境等多种策略,达到营销传播的目的。%Under the mobile internet environment, mobile phone, as a new marketing platform, is growing its application value. Enterprises should play the advantages of mobile phone marketing and grasp the target group. By using various strategies such as making creative APP, mining mobile interaction and sharing function, giving users the economical convenience and creating a comfortable environment, the marketing goals can be achieved.

  19. Mobile OS Comparative Study

    OpenAIRE

    Joseph, Jyothy; K, Shinto Kurian

    2013-01-01

    In the fast growing mobile revolutionary era, many operating systems are playing vital role in present market. This study is intending to identify the apt and secure mobile based on mobile operating systems capability and user requirements.

  20. Is mobility in the labor market a solution to sustainable return to work for some sick listed persons?

    Science.gov (United States)

    Ekberg, Kerstin; Wåhlin, Charlotte; Persson, Jan; Bernfort, Lars; Öberg, Birgitta

    2011-09-01

    The study aims to identify characteristics associated with long-term expectations of professional stability or mobility among recently sick-listed workers, and to study whether expectations of professional mobility and turnover intentions were associated with duration of sick leave. A cross-sectional study was performed on baseline measures in a prospective cohort study of patients who were granted sick leave due to musculoskeletal (MSD) or mental (MD) disorders. A total of 1,375 individuals fulfilled the inclusion criteria. A baseline questionnaire was sent by mail within 3 weeks of their first day of certified medical sickness; 962 individuals responded (70%). The main diagnosis was MSD in 595 (62%) individuals and MD in 367 (38%). Expectations of ability to remain in the present profession in 2 years was associated with better health and health-related resources, younger age, higher education, and better effort-reward balance. Effort-reward imbalance, MD, high burnout scores, and better educational and occupational position were associated with turnover intentions. Low expectations of ability to remain in the present profession defined two vulnerable groups with regard to RTW, those with no turnover intentions were older, had lower personal resources, more often had MSD, and slower RTW rate. Those with turnover intentions had a clear effort-reward imbalance and high burnout scores. The results of this explorative study underline the importance of differentiating RTW-interventions based on knowledge about the sick-listed person's resources in relation to the labor market and the work place, and their expectations of future employment and employability.

  1. Research on Marketing Strategy Based on Mobile Internet%基于移动互联网的营销策略的研究

    Institute of Scientific and Technical Information of China (English)

    王铮

    2013-01-01

      With the development of 3G technology, the mobile Internet is increasingly becoming an important social media.Marketing communications based on mobile internet has a good degree of openness and information sharing . This paper analyzes the developmentand advantages of mobile Internet , elaborates marketing character based on mo -bile Internet, then proposes a marketing strategy based mobile Internet .%  随着3G 技术的发展,移动互联网日益成为一种重要的社交媒体。基于移动互联网的营销传播具有很好的开放性和高度的信息共享度。本文分析了移动互联网的发展与优势,阐述了基于移动互联网的营销特点,提出了基于移动互联网的营销策略。

  2. The Dominance of Indirect Taxes in Estonian State Budget

    Directory of Open Access Journals (Sweden)

    Olev Raju

    2013-01-01

    Full Text Available Recession has sharply erected the question of tax burden and the optimal proportion of different kinds of taxes among the incomes of the budget. Indirect taxes and consumption taxes, which proportion is different according to different methodologies, dominate in Estonian state budget. The buoyancy of a tax system based on taxes of that kind is especially weak during the recession. Difficulties concerning the incomes of budget have arisen the necessity for lifting taxes, which is possible as the tax burden is low now. But a sharp question of the optimal level of taxes is going to be raised. A formula for indirect tax optimum according to Ramsey taxes and Slutski decomposition has been proposed in the article.

  3. Mobile marketing: o papel das aplicações móveis no brand attachment, no brand likeability e no comportamento de compra do consumidor

    OpenAIRE

    Duarte, Ana Rita Mesquita

    2016-01-01

    Dissertação de mestrado apresentada à Escola Superior de Comunicação Social como parte dos requisitos para obtenção de grau de mestre em Publicidade e Marketing. A evolução tecnológica trouxe consigo uma diversidade de dispositivos móveis, nomeadamente o smartphone, que se tornou numa ferramente indispensável no quotidiano de todos nós. Acompanhando esta evolução, surge o mobile marketing que tem vindo a evoluir e a ganhar cada vez mais importância para as marcas, que tentam responder às e...

  4. Advertising on mobile applications

    OpenAIRE

    Sobolevsky, Alexandr

    2015-01-01

    The article analyzes the new method of mobile advertising. Advertising in mobile applications - a subspecies of mobile marketing, where advertising is distributed using mobile phones and smartphones. Ad placement is going on inside of applications and games for smartphones. It has a high potential due to the large number of mobile phone users (over 6.5 billion in 2013).

  5. Jäätmetega kimpus Estonian Cell annab muda põldudele kompostiks / Ulvar Käärt

    Index Scriptorium Estoniae

    Käärt, Ulvar, 1982-

    2007-01-01

    Kundas asuv Estonian Celli tehas jagab ümberkaudsetele talunikele jäätmetest lahtisaamiseks kompostimissegu. Seadused ei sätesta, kuidas Estonian Cellis tekkivaid jäätmeid töödelda. Kommenteerib Peeter Eek: Aasta läbi ei saa muda põllule viia

  6. The Category of Time in Fairy Tales: Searching for Folk Calendar Time in the Estonian Fairy Tale Corpus

    Directory of Open Access Journals (Sweden)

    Mairi Kaasik

    2011-03-01

    Full Text Available The article examines how folk calendar holidays are represented in Estonian fairy tales. It introduces some views presented in folklore studies about the concept of time in fairy tales and finds parallels with them in the Estonian context. The analysis relies on the digital corpus of Estonian fairy tales (5400 variants, created from the texts found in the Estonian Folklore Archives by the Fairy Tale Project of the Department of Estonian and Comparative Folklore, University of Tartu. Folk calendar holidays occur in Estonian fairy tales relatively seldom; most often these are holidays that occupy a significant place in the Estonian folk calendar (Christmas, St. John’s Day, Easter, St. George’s Day. Calendar holidays are notably mentioned more often in tale types which remain on the borderline between the fairy tale and the legend or the fairy tale and the religious tale. In Estonian fairy tales, calendar holidays are used on three levels of meaning: (1 the holiday is organically associated with the tale type; it has an essential role in the plot of the tale; (2 to a certain extent, the holiday could be replaced by another holiday having an analogous meaning; (3 the holiday forms an unimportant or occasional addition to the tale.

  7. Musical Practices and Methods in Music Lessons: A Comparative Study of Estonian and Finnish General Music Education

    Science.gov (United States)

    Sepp, Anu; Ruokonen, Inkeri; Ruismäki, Heikki

    2015-01-01

    This article reveals the results of a comparative study of Estonian and Finnish general music education. The aim was to find out what music teaching practices and approaches/methods were mostly used, what music education perspectives supported those practices. The data were collected using questionnaires and the results of 107 Estonian and 50…

  8. Social mobilization and social marketing to promote NaFeEDTA-fortified soya sauce in an iron-deficient population through a public-private partnership.

    Science.gov (United States)

    Wang, Bo; Zhan, Siyan; Sun, Jing; Lee, Liming

    2009-10-01

    The present pilot project aimed to assess the effectiveness of social mobilization and social marketing in improving knowledge, attitudes and practices (KAP) and Fe status in an Fe-deficient population. In an uncontrolled, before-after, community-based study, social mobilization and social marketing strategies were applied. The main outcomes included KAP and Hb level and were measured at baseline, 1 year later and 2 years later. One urban county and two rural counties in Shijiazhuang Municipality, Hebei Province, China. Adult women older than 20 years of age and young children aged from 3 to 7 years were selected from three counties to attend the evaluation protocol. After 1 year, most knowledge and attitudes had changed positively towards the prevention and control of anaemia. The percentage of women who had adopted NaFeEDTA-fortified soya sauce increased from 8.9% to 36.6% (P children. Social mobilization and social marketing activities had a positive impact on the KAP of adult women, and resulted in marked improvements in Hb levels in both adult women and young children. This should be recommended as a national preventive strategy to prevent and control Fe deficiency and Fe-deficiency anaemia.

  9. How to Put Marketing Strategies of 3G Mobile Phones into Practice?%如何让移动3G手机营销落地

    Institute of Scientific and Technical Information of China (English)

    王勇

    2012-01-01

    Such is common knowledge that 3G mobile phones have not only opened up a completely new era,but also turned a page for mobile phone markets.However,there are still some problems in the marketing strategies in 3G mobile phone markets.Having done a lot of field investigations as well as field visits,the author summarizes the major racking problems and encloses the paper with several corresponding treatments.%3G手机开辟了手机新时代,她传递者一种新的生活标准,创造一种新的生活品质,提升了人们的生活品位,所以,移动3G手机开启了手机营销的新篇章。不过,移动3G手机在营销策略的实施方面还存在一些问题,文章依据实际的调研,分析了具体存在的问题,基于此,提出了相应的对策。

  10. Wapice News Mobile Application

    OpenAIRE

    Söylemez, Ilke

    2017-01-01

    Since the mobile phones started to have an increasingly significant role in daily life, the mobile application development also started to be an important area in the software industry. The problem for mobile application developers is to develop a mobile application which supports all the devices and platforms on the market. This issue created a need for cross platform mobile applications. The cross platform mobile development refers to the development of mobile applications that could be use...

  11. On the System of Place Name Signs in Estonian Sign Language

    Directory of Open Access Journals (Sweden)

    Liina Paales

    2011-05-01

    Full Text Available A place name sign is a linguistic-cultural marker that includes both memory and landscape. The author regards toponymic signs in Estonian Sign Language as representations of images held by the Estonian Deaf community: they reflect the geographical place, the period, the relationships of the Deaf community with hearing community, and the common and distinguishing features of the two cultures perceived by community's members. Name signs represent an element of signlore, which includes various types of creative linguistic play. There are stories hidden behind the place name signs that reveal the etymological origin of place name signs and reflect the community's memory. The purpose of this article is twofold. Firstly, it aims to introduce Estonian place name signs as Deaf signlore forms, analyse their structure and specify the main formation methods. Secondly, it interprets place-denoting signs in the light of understanding the foundations of Estonian Sign Language, Estonian Deaf education and education history, the traditions of local Deaf communities, and also of the cultural and local traditions of the dominant hearing communities. Both perspectives - linguistic and folkloristic - are represented in the current article.

  12. Liberalization of energy markets, reorganization of work and collective mobilization in the company. The case of Gaz de Bordeaux

    International Nuclear Information System (INIS)

    Dif-Pradalier, M.

    2009-01-01

    Formerly in a monopolistic situation and running on a politico-administrative mode, Gaz de Bordeaux is a network industry now part of a competitive market. The present case study of this local public utility is meant to identify the nature of its modernisation and to measure its effects as well on the system of social regulations and professional identities, as on the capacities of action and forms of appropriation/resistance developed by the various categories of actors within the company. From a methodological point of view, we pledged ourselves with a combination of qualitative and quantitative approaches, aiming at articulating analysis of the work being done with that of collective action, both considered as linked realities. As work gains in intensity, in both senses of productive pressure (do more in less time and with fewer staff) and interest (given the need expressed by every person to come true by the reality of its work), the company appears as disrespectful of the quality of work possible and the capacities mobilized by individuals that modern management precisely contributed to develop. Faced with this reorganisation of work, labor unions struggle to grasp the issues at stake in modern employment relationships and translate individual complaints in renewed collective claims. Despite increasing individual withdrawal behaviours, working collectives recompose on new bases. We therefore revisit the origin of suffering at work; from its contemporary mutations, we present evidence for what we believe is one of its current major problems: the one at stake around what employees call a 'well done work', at the very moment when management is concerned with quality. (author)

  13. Mobil Viral Pazarlama

    OpenAIRE

    Barutçu, Süleyman

    2011-01-01

    OBJECTIVE: Mobile Viral Marketing, with using mobile phones, is one of the most importantinnovations after Word of Mouth Marketing performed by face to face amongpeople and Viral Marketing performed in the İnternet. The main objective of thisstudy is to call marketing communicators’ and academicians’ attentions whowant to increase the recognition of companies’ products, services and brands tobecome a current issue in the marketplace using Mobile Viral Marketingapplications by reason of techno...

  14. Radon in Estonian dwellings - Results from a National Radon Survey

    Energy Technology Data Exchange (ETDEWEB)

    Pahapill, Lia; Rulkov, Anne; Rajamaee, Raivo [Estonian Radiation Protection Centre (Kiirguskeskus), Tallinn (Spain); Aakerblom, Gustav [Swedish Radiation Protection Authority, Stockholm (Sweden)

    2003-10-01

    A countrywide survey of radon concentrations in Estonian dwellings was carried out during the period 1998-2001. The survey formed a part of the cooperation program on radiation protection between the Estonian Radiation Protection (Kiirguskeskus) Centre and the Swedish Radiation Protection Authority (SSI). The survey included measurements in a number of dwellings representative for Estonia in detached houses and multifamily buildings (only dwellings on the bottom floor were included in the survey). Altogether, radon concentrations were measured in 515 dwellings, a number large enough to be statistically significant. All measurements were made with alphatrack film detectors of the same type that SSI uses in Sweden. The measurements were made during a 2-3 month period during the winter half-year. Two detectors were used in each dwelling. In Estonia there are 0.17 million dwellings in detached houses and 0.45 million in multi apartment buildings. Of the 1.26 million inhabitants in Estonia. 0.36 million live in detached houses and 0.90 million in multi apartment buildings. Most of the latter were built during the Soviet occupation. Of the dwellings in multifamily buildings 30 % are assumed to be situated on the first floor. The mean radon concentration in dwellings in detached hoses, according to the survey results, is 103 Bq/m{sup 3}, in dwellings on the bottom floor in multi apartment buildings it is 78 Bq/m{sup 3}. In 1% of the dwellings the radon concentration exceeded 400 Bq/m{sup 3}. The highest radon concentration found in the study was 1040 Bq/m{sup 3}. Based on the assumption that the average radon concentration in the dwellings in multi-apartment buildings that are not situated on the bottom floor is 30 Bq/m{sup 3}, and that these dwellings constitute 70% of all dwellings in multi apartment buildings, the mean radon concentration in dwellings in multi apartment buildings is calculated to be 44 Bq/m{sup 3}. The mean value for all Estonia dwellings is calculated

  15. Radon in Estonian dwellings - Results from a National Radon Survey

    International Nuclear Information System (INIS)

    Pahapill, Lia; Rulkov, Anne; Rajamaee, Raivo; Aakerblom, Gustav

    2003-10-01

    A countrywide survey of radon concentrations in Estonian dwellings was carried out during the period 1998-2001. The survey formed a part of the cooperation program on radiation protection between the Estonian Radiation Protection (Kiirguskeskus) Centre and the Swedish Radiation Protection Authority (SSI). The survey included measurements in a number of dwellings representative for Estonia in detached houses and multifamily buildings (only dwellings on the bottom floor were included in the survey). Altogether, radon concentrations were measured in 515 dwellings, a number large enough to be statistically significant. All measurements were made with alphatrack film detectors of the same type that SSI uses in Sweden. The measurements were made during a 2-3 month period during the winter half-year. Two detectors were used in each dwelling. In Estonia there are 0.17 million dwellings in detached houses and 0.45 million in multi apartment buildings. Of the 1.26 million inhabitants in Estonia. 0.36 million live in detached houses and 0.90 million in multi apartment buildings. Most of the latter were built during the Soviet occupation. Of the dwellings in multifamily buildings 30 % are assumed to be situated on the first floor. The mean radon concentration in dwellings in detached hoses, according to the survey results, is 103 Bq/m 3 , in dwellings on the bottom floor in multi apartment buildings it is 78 Bq/m 3 . In 1% of the dwellings the radon concentration exceeded 400 Bq/m 3 . The highest radon concentration found in the study was 1040 Bq/m 3 . Based on the assumption that the average radon concentration in the dwellings in multi-apartment buildings that are not situated on the bottom floor is 30 Bq/m 3 , and that these dwellings constitute 70% of all dwellings in multi apartment buildings, the mean radon concentration in dwellings in multi apartment buildings is calculated to be 44 Bq/m 3 . The mean value for all Estonia dwellings is calculated to be 60 Bq/m 3 . Using

  16. Progress on mobility and instability of research personnel in Japan: scientometrics on a job-posting database for monitoring the academic job market

    Energy Technology Data Exchange (ETDEWEB)

    Kawashima, H.; Yamashita, Y.

    2016-07-01

    This study has two purposes. The first purpose is to extract statistics from a database of jobposting cards, previously little-used as a data source, to assess the academic job market. The second purpose is to connect statistics on the academic job market with monitoring of indicators of policy progress related to the mobility and instability of research personnel. The data source used in this study is a job-posting database named JREC-IN Portal, which is the de facto standard for academic job seeking in Japan. The present results show a growing proportion of fixed-term researchers in the Japanese academic job market and that job information is increasingly diverse. (Author)

  17. Compiling the Dictionary of Word Associations in Estonian: From scratch to the database

    Directory of Open Access Journals (Sweden)

    Ene Vainik

    2018-04-01

    Full Text Available The present paper describes the project titled “The Dictionary of Word Associations in Estonian” undertaken by the author at the Institute of the Estonian Language. The general aim of the Dictionary is to provide insights into Estonians’ common-sense mind. It is meant to be a tool of self-reflection for Estonian native speakers and a guide for the foreigners who are eager enough to make themselves familiar with the Estonian cultural patterns of thought. The Dictionary will be published online. The number of keywords was initially limited to approximately 800. Specific emphasis is given to the stage of data collection by implementing the principles of citizen science.

  18. The Woman as Wolf (AT 409: Some Interpretations of a Very Estonian Folk Tale

    Directory of Open Access Journals (Sweden)

    Merili Metsvahi

    2013-12-01

    Full Text Available The article analyses tale type The Woman as Wolf, which is one of the most popular folk tales in the Estonian Folklore Archives and is represented there both in the form of a fairy tale and in the form of a legend. The vast majority of the versions of The Woman as Wolf were written down in the first part of the 20th century within Estonia and where recorded from Estonians. The article introduces the content of the tale, the origin of the first records from the early 19th century, and the dissemination area of the tale, which remains outside Western Europe: apart from the Estonian versions there are Sami, Karelian, Vepsian, Livonian, Latvian, Lithuanian, Russian, Ukrainian and Belarusian versions. While in almost all the Estonian versions the main protagonist is transformed into a wolf, in most of the versions written down in other areas and ethnic groups, another animal or bird replaces the wolf. The author is of the opinion that the Finnic area is central to the distribution of the folk tale The Woman as Wolf. The animal the woman is transformed into in the plot would not have been a wolf in earlier times. The article provides an explanation why the wolf is predominant in Estonian written sources. For that purpose the ways in which the wolf and werewolf were perceived in earlier Estonian folk belief are introduced. At the end of the article interpretation of the folk tale is provided. The author states that the plot and some of the motifs found in this folk tale reflect the difficulties women had in submitting to the norms and values of patriarchal order within their society.

  19. Mobile Customer Relationship Management and Mobile Security

    Science.gov (United States)

    Sanayei, Ali; Mirzaei, Abas

    The purpose of this study is twofold. First, in order to guarantee a coherent discussion about mobile customer relationship management (mCRM), this paper presents a conceptualization of mCRM delineating its unique characteristics because of Among the variety of mobile services, considerable attention has been devoted to mobile marketing and in particular to mobile customer relationship management services. Second, the authors discusses the security risks in mobile computing in different level(user, mobile device, wireless network,...) and finally we focus on enterprise mobile security and it's subgroups with a series of suggestion and solution for improve mobile computing security.

  20. MODELLING DICLOFENAC AND IBUPROFEN RESIDUES IN MAJOR ESTONIAN SEASIDE CITIES

    Directory of Open Access Journals (Sweden)

    Erki Lember

    2016-06-01

    Full Text Available A theoretical model was developed to model the fate of two common pharmaceutical residues: diclofenac and ibuprofen in eight Estonian seaside cities that discharge their wastewaters directly into the Baltic Sea. The consumption rates of the active ingredients of diclofenac and ibuprofen from 2006-2014 were analysed. A decrease of 19.9% for diclofenac consumption and an increase of 14.1% for ibuprofen were found. The fate of diclofenac and ibuprofen were modelled by considering the human metabolism removal rate for pharmaceuticals, the removal rate of diclofenac and ibuprofen in activated sludge wastewater treatment plants (WWTP and annual flow rates. An average decrease from 1 to 0.8 µg/l (decrease of 20% for diclofenac and an increase from 11.4 to 13.4 µg/l (increase of 14.9% for ibuprofen for the concentration in the effluents of the WWTP were modelled. The model gives us a good overview about the theoretical concentrations of pharmaceutical residues in the environment and is helpful for evaluating environmental impacts.

  1. History of experimental psychology from an Estonian perspective.

    Science.gov (United States)

    Allik, Jüri

    2007-11-01

    A short review of the development of experimental psychology from an Estonian perspective is presented. The first rector after the reopening of the University of Dorpat (Tartu) in 1802, Georg Friedrich Parrot (1767-1852) was interested in optical phenomena which he attempted to explain by introducing the concept of unconscious inferences, anticipating a similar theory proposed by Herman von Helmholtz 20 years later. One of the next rectors, Alfred Wilhelm Volkmann (1800-1878) was regarded by Edwin Boring as one of the founding fathers of the experimental psychology. Georg Wilhelm Struve (1793-1864) played an essential part in solving the problem of personal equations. Arthur Joachim von Oettingen (1836-1920) developed a theory of music harmony, which stimulated his student Wilhelm Friedrich Ostwald (1853-1932) to study colour harmony. Emil Kraepelin (1856-1926), the founder of modern psychiatry, is by far the most important experimental psychologist who has worked in Estonia. His successor Wladimir von Tchisch (1855-1922), another student of Wilhelm Wundt, continued Kraepelin's work in experimental psychology. The lives of Wolfgang Köhler (1887-1967), who was born in Reval (Tallinn), and Oswald Külpe (1862-1915), who graduated from the University of Dorpat, extended the link between the history of experimental psychology and Estonia. Karl Gustav Girgensohn (1875-1925), the founder of the Dorpat School of the psychology of religion, stretched the use of experimental methods to the study of religious experience.

  2. Chernobyl is still haunting us. Radionuclides in Estonian mushrooms

    International Nuclear Information System (INIS)

    Martin, J.; Vilde, R.; Martin, L.; Aaspollu, J.; Tekko, S.

    1993-01-01

    The disaster that happened at the Chernobyl nuclear power station in 1986 caused a sharp rise in radioactive pollution over an extensive area in the region of the Baltic Sea. To estimate the distribution and the concentration of Cs-137 and Sr-90 in Estonian ecosystems, samples of mushrooms, mosses, lichens and the upper horizons of soil were gathered from 63 test sites during 1991. We were particularly interested in the amounts of radionuclides in mushrooms because these are used as food by people. Dangerously high radionuclide concentrations were found in mushrooms gathered in North-East Estonia. Heightened concentrations were registered here and there all over the territory of Estonia, especially in mushrooms gathered in Central and South-Western Estonia. The Cs-137 content in mushrooms depends on its content in other components of the ecosystems, first and foremost on the concentrations of radiocaesium in mosses and litter, which, therefore, can be used as indicators in prognostication the radioactive pollution of mushrooms in a certain region. As Cs-137 migrates between various ecosystem components, it is necessary to check the radioactivity of the forest products used for food for still a number of years to come. The Sr-90 level was low in all the ecosystem components examined. (author). 3 figs., 10 refs

  3. Estonian Perceptions of Security: Not Only About Russia and the Refugees

    Directory of Open Access Journals (Sweden)

    Veebel Viljar

    2016-12-01

    Full Text Available The current study focuses on the Estonian perceptions of security and on the defence situation both globally and locally. The dynamic results of the public opinion surveys on security risks conducted in Estonia over the last 10 years (2006-2016 will be presented. In addition, to understand whether some of the security risks could be over- or underestimated in Estonia, these results will be compared with the views expressed recently by the World Economic Forum, particularly the Global Risks Report 2016. Also, the arguments why some topics have played or are currently playing key role in the Estonian security perception will be presented and discussed.

  4. Experiences of a long-term randomized controlled prevention trial in a maiden environment: Estonian Postmenopausal Hormone Therapy trial

    Directory of Open Access Journals (Sweden)

    Rahu Mati

    2008-08-01

    Full Text Available Abstract Background Preventive drugs require long-term trials to show their effectiveness or harms and often a lot of changes occur during post-marketing studies. The purpose of this article is to describe the research process in a long-term randomized controlled trial and discuss the impact and consequences of changes in the research environment. Methods The Estonian Postmenopausal Hormone Therapy trial (EPHT, originally planned to continue for five years, was planned in co-operation with the Women's International Study of Long-Duration Oestrogen after Menopause (WISDOM in the UK. In addition to health outcomes, EPHT was specifically designed to study the impact of postmenopausal hormone therapy (HT on health services utilization. Results After EPHT recruited in 1999–2001 the Women's Health Initiative (WHI in the USA decided to stop the estrogen-progestin trial after a mean of 5.2 years in July 2002 because of increased risk of breast cancer and later in 2004 the estrogen-only trial because HT increased the risk of stroke, decreased the risk of hip fracture, and did not affect coronary heart disease incidence. WISDOM was halted in autumn 2002. These decisions had a major influence on EPHT. Conclusion Changes in Estonian society challenged EPHT to find a balance between the needs of achieving responses to the trial aims with a limited budget and simultaneously maintaining the safety of trial participants. Flexibility was the main key for success. Rapid changes are not limited only to transiting societies but are true also in developed countries and the risk must be included in planning all long-term trials. The role of ethical and data monitoring committees in situations with emerging new data from other studies needs specification. Longer funding for preventive trials and more flexibility in budgeting are mandatory. Who should prove the effectiveness of an (old drug for a new preventive indication? In preventive drug trials companies may

  5. Mobile Search and Advertising

    OpenAIRE

    Lovitskii, Vladimir; McCaffery, Colin; Thrasher, Michael; Traynor, David; Wright, Peter

    2009-01-01

    Mobile advertising is a rapidly growing sector providing brands and marketing agencies the opportunity to connect with consumers beyond traditional and digital media and instead communicate directly on their mobile phones. Mobile advertising will be intrinsically linked with mobile search, which has transported from the internet to the mobile and is identified as an area of potential growth. The result of mobile searching show that as a general rule such search result exceed 1...

  6. Importance-Performance Analysis of Service Attributes based on Customers Segmentation with a Data Mining Approach: a Study in the Mobile Telecommunication Market in Yazd Province

    Directory of Open Access Journals (Sweden)

    Seyed Yaghoub Hosseini

    2012-12-01

    Full Text Available In customer relationship management (CRM systems, importance and performance of the attributes that define a service is very important. Importance-Performance analysis is an effective tool for prioritizing service attributes based on customer needs and expectations and also for identifying strengths and weaknesses of organization in the market. In this study with the purpose of increasing reliability and accuracy of results, customers are segmented based on their demographic characteristics and perception of service attributes performance and then individual IPA matrixes are developed for each segment. Self-Organizing Maps (SOM has been used for segmentation and a feed forward neural network has been used to estimate the importance of attributes. Research findings show that mobile subscribers in Yazd province can be categorized in three segments. Individual IPA matrixes have been provided for each of these segments. Based on these results, recommendations are offered to companies providing mobile phone services.

  7. Trends, options for market positioning and success factors in E-Mobility; Tendenzen, Positionierungsoptionen und Erfolgsfaktoren bei E-Mobilitaet. Nachhaltige Chancen fuer Elektrizitaetsversorger

    Energy Technology Data Exchange (ETDEWEB)

    Ermann, A. [The Advisory House AG, Zuerich (Switzerland); Pils, F.; Karring, K. [The Mobility House GmbH, Salzburg (Austria)

    2010-07-01

    This article discusses the trends in electro-mobility and the options available to electricity utilities when positioning themselves in this market. The factors influencing their success in doing this are also discussed. The general framework in which these activities are taking place are discussed as are the obstacles that hinder development in this area. The influence of society and politics, environmental, economical and ecological factors are looked at. Further, technological factors such as innovation and further development in the vehicle, battery and renewable energy areas are looked at. The necessary infrastructure for the operation of electrical vehicles is discussed. Case studies on electro-mobility are briefly presented and discussed. The necessary clear focus and the efficient use of the means available are stressed.

  8. Study on the Status of Mobile-Online-Game Marketing and the Countermeasures%目前我国手机网游营销状况与对策研究

    Institute of Scientific and Technical Information of China (English)

    李沂; 裴旭东

    2015-01-01

    Based on the discussion on the features,the psychology of mobile-online-game customers, and the marketing status quo of China 's mobile online games,the existing problems in our mobile-online-game field are analyzed from the perspective of the marketing theory,including the lack of product innovation, the block of marketing channel,the single of pricing model,and the shortage of flexible marketing approaches. Finally,some countermeasures and suggestions of mobile-online-games marketing are put forward in order to offer the reference basis to the research of mobile-online-games marketing strategies.%在介绍了目前我国手机网游用户的特征、心理以及手机网游营销状况的基础上,基于市场营销理论视角,分析了我国手机网络游戏存在的产品创新性不足、营销渠道不强、价格模式单一、促销方式缺乏灵活性等问题。最后提出了手机网游营销的策略和建议,以期为我国手机网游营销策略的研究提供参考依据。

  9. The problems and development potential of revenue autonomy in Estonian municipalities. Kohalike omavalitsuste tuluautonoomia probleemid ja arenguvõimalused Eestis

    Directory of Open Access Journals (Sweden)

    Janno Reiljan

    2013-01-01

    Full Text Available In a regionally heterogeneous country like Estonia, it is a difficult task to create a local government revenue structure that guarantees even supply of public services across the entire country and, at the same time, revenue autonomy for the municipalities. In the theoretical part of the current article the suitability of different sources of own revenues are analysed in the context of Estonian municipalities. The empirical part of the article compares the financing principles of Estonian municipalities with other EU countries. Finally, the proportions of different own sources of revenues in the budgets of Estonian local governments are examined and suggestions are made for changing the current system

  10. Cluster randomized controlled trial of a mobile market intervention to increase fruit and vegetable intake among adults in lower-income communities in North Carolina.

    Science.gov (United States)

    Leone, Lucia A; Tripicchio, Gina L; Haynes-Maslow, Lindsey; McGuirt, Jared; Grady Smith, Jacqueline S; Armstrong-Brown, Janelle; Gizlice, Ziya; Ammerman, Alice

    2018-01-05

    Poorer diets and subsequent higher rates of chronic disease among lower-income individuals may be partially attributed to reduced access to fresh fruits and vegetables (F&V) and other healthy foods. Mobile markets are an increasingly popular method for providing access to F&V in underserved communities, but evaluation efforts are limited. The purpose of this study was to determine the impact of Veggie Van (VV), a mobile produce market, on F&V intake in lower-income communities using a group randomized controlled trial. VV is a mobile produce market that sells reduced-cost locally grown produce and offers nutrition and cooking education. We recruited 12 sites in lower-income communities in North Carolina (USA) to host VV, randomizing them to receive VV immediately (intervention) or after the 6-month study period (delayed intervention control). Participants at each site completed baseline and follow-up surveys including F&V intake, perceived access to fresh F&V and self-efficacy for purchasing, preparing and eating F&V. We used multiple linear regression to calculate adjusted differences in outcomes while controlling for baseline values, education and clustering within site. Among 142 participants who completed the follow-up, baseline F&V intake was 3.48 cups/day for control and 3.33 for intervention. At follow-up, adjusted change in F&V consumption was 0.95 cups/day greater for intervention participants (p = 0.005), but was attenuated to 0.51 cups per day (p = 0.11) after removing extreme values. VV customers increased their F&V consumption by 0.41 cups/day (n = 30) compared to a 0.25 cups/day decrease for 111 non-customers (p = 0.04). Intervention participants did not show significant improvements in perceived access to fresh F&V, but increased their self-efficacy for working more F&V into snacks (p = 0.02), making up a vegetable dish with what they had on hand (p = 0.03), and cooking vegetables in a way that is appealing to their family (p

  11. Mobilities Mobilities

    Directory of Open Access Journals (Sweden)

    César Pompeyo

    2011-12-01

    Full Text Available Urry, John (2007 Mobilities.Oxford: Polity Press.Urry, John (2007 Mobilities.Oxford: Polity Press.John Urry (1946-, profesor en la Universidad de Lancaster, es un sociólogo de sobra conocido y altamente reputado en el panorama internacional de las ciencias sociales. Su dilatada carrera, aparentemente dispersa y diversificada, ha seguido senderos bastante bien definidos dejando tras de sí un catálogo extenso de obras sociológicas de primer nivel. Sus primeros trabajos se centraban en el campo de la teoría social y la filosofía de las ciencias sociales o de la sociología del poder [...

  12. Enterprise brand marketing strategy in mobile Internet%移动互联网下的企业品牌营销策略

    Institute of Scientific and Technical Information of China (English)

    贾子健

    2016-01-01

    The development of modern Internet technology has changed the way people consume, is the current enterprise brand marketing faces new challenges. In this paper, the development background for the mobile Internet, the brand enterprise should take marketing strategies are discussed, thus better enhance the brand value.%现代互联网技术的发展,改变了人们消费方式,也是的当前企业品牌营销面临新的挑战。本文针对移动互联网的发展背景,对企业品牌应该采取的营销策略进行探讨,从而更好的提高品牌的价值。

  13. 移动互联环境下跨界营销的影响因素%Influencing Factors of Crossover Marketing in Mobile Internet Environment

    Institute of Scientific and Technical Information of China (English)

    黄嘉涛

    2016-01-01

    本文运用扎根理论的方法,以深度访谈和文案资料为基础,通过开放编码、主轴编码、选择编码,探索移动互联网环境下跨界营销的行为及其影响因素并构建模型。随后,基于广东地区企业的调查数据,对模型进行实证研究。实证结果表明,品牌匹配、市场匹配和战略匹配显著正向影响跨界营销,其中品牌匹配的影响作用最大;市场动荡性和市场不确定性正向调节品牌匹配与跨界营销以及市场匹配与跨界营销之间的正向关系;市场动荡性和市场不确定性对战略匹配与跨界营销之间的关系调节效应不显著。传统企业必须与移动互联网进行融合,从产品合作、联合营销、内容传递、场景设计等方面开展跨界营销合作,提高跨界双方在品牌、市场、战略等方面的匹配程度,其中尤其要重视品牌的匹配程度。%Based on the data collected from literature and in-depth interviews,the Grounded Theory,and three types of coding,an exploratory research on crossover marketing in mobile internet environment and its influencing factors is conducted, and the corresponding model is developed. Then,an empirical test is conducted based on survey data from local companies in Guangdong. The results show that:1. brand matching,market matching and strategic matching have positive effect on crossover marketing,and brand matching has the strongest effect;2. market dynamic and market uncertainty positively moderate the relationship between brand matching and crossover marketing as well as the relationship between market matching and crossover marketing;3. market dynamic and market uncertainty does not positively moderate the relationship between strategic matching and crossover marketing. The traditional enterprises should integrate with mobile internet,and improve the matching level in terms of brand,market and strategy;and they should pay special attention to the

  14. Tiger in Focus--A National Survey of ICT in Estonian Schools

    Science.gov (United States)

    Toots, Anu; Laanpere, Mart

    2004-01-01

    Estonia has not participated in international studies of ICT in education, nor have there been any similar studies at the national level up until the year 2000. The first survey of ICT in Estonian schools was conducted after completion of the national school computerization programme called Tiger Leap. This paper focuses on the targeted responses…

  15. Alberta's Estonians 1899 - Present TLÜ Akadeemilises Raamatukogus / Sander Jürisson

    Index Scriptorium Estoniae

    Jürisson, Sander

    2014-01-01

    Tallinna Ülikooli Akadeemilises Raamatukogus on üleval näitus "Alberta's Estonians 1899 - Present", mis annab ülevaate Kanada Alberta provintsi eestlaste loost. Näitus valmis Alberta Eesti Kultuuripärandi Seltsi koostöös Alberta Provintsi Arhiivi Kultuuripärandi Osakonnaga Edmontonis

  16. Consumer Socialisation and Value Orientations among Estonian and Chinese Young People

    Science.gov (United States)

    Waerdahl, Randi; Kalmus, Veronika; Keller, Margit

    2011-01-01

    This paper asks if Estonian and Chinese tweens' access to pocket money influences their brand valuation, as well as value orientations in the context of perceived peer popularity and personal well-being. Surveys conducted in autumns 2006 (China n = 188) and 2007 (Estonia n = 111) show an inherent cultural resistance among tweens in both countries…

  17. The Perceived Impact of External Evaluation: The System, Organisation and Individual Levels-Estonian Case

    Science.gov (United States)

    Seema, Riin; Udam, Maiki; Mattisen, Heli; Lauri, Liia

    2017-01-01

    The purpose of this article is to provide an overview of how the employees of higher education institutions perceive the impact of external evaluations. The study was conducted using the concurrent mixed method and involved 361 employees from Estonian universities and professional higher education institutions. The results indicated that…

  18. The 2011 Estonian High School Language Reform in the Context of Critical Language Policy and Planning

    Science.gov (United States)

    Skerrett, Delaney Michael

    2014-01-01

    This paper seeks to situate Estonian language use and policy within the emerging field of critical language policy and planning (CLPP) by investigating the discourses that frame linguistic behaviour. This done by way of an analysis of a series of interviews carried out with key actors in language policy in Estonia. The discourses framing language…

  19. Estonian Airi ümber käib lehmakauplemine / Tõnu Lilleorg

    Index Scriptorium Estoniae

    Lilleorg, Tõnu

    2008-01-01

    Skandinaavia lennukompanii SAS saatis Eesti valitsusele kirja, milles teatab, et on nõus raskustes Estonian Airile lisainvesteeringuid tegema vaid siis, kui riik müüb SAS-ile oma osaluse, 34%. Vt. samas: SAS ei taha lennufirma eest maksta üle 150 miljoni. Diagramm: Majandusnäitajad, omanikud

  20. Estonian Cell peab suu kasumist puhtaks pühkima / Kaisa Tahlfeld, Katre Pilvinski

    Index Scriptorium Estoniae

    Tahlfeld, Kaisa

    2008-01-01

    Estonian Cell saatis valitsusele pöördumise, milles palutakse teha parandusi elektrienergiaga seonduvates seadustes, mis aitaksid ettevõtet energia hinnatõusu ajal. Elektri hinnatõusu tõttu on muutunud küsitavaks ka Nitroferti tehase edasine eksisteerimine

  1. Sustainable development outlooks of the Estonian energy sector for convergence with the European Union countries

    International Nuclear Information System (INIS)

    Laur, Anton; Tenno, Koidu; Soosaar, Sulev

    2002-01-01

    The article presents an overview of a research conducted in the Estonian Inst. of Economics and the Estonian Energy Research Inst. with the objectives to: analyse the dynamics of the main Estonian energy use indicators over the last 8-10 years with the background of general macroeconomics developments; compare these indicators with the respective energy indicators in the European Union Member States and Candidate Countries; evaluate Estonia's potential to catch up by the energy use efficiency (GDP energy intensity) of the average level of EU countries, modelling our possible development scenarios of GDP and TPES. The research results indicates several positive development tendencies (e.g. reduction of TPES and CO 2 emissions with the background of economic growth) in the Estonian energy sector, as well as convergence with the EU countries in terms of GDP energy intensity. Unfortunately, the model analysis results demonstrate that it takes a lot of time for Estonia to reach the current EU level - even under the most favourable GDP and TPES development conditions, 25-30 years. The primary reason is the very low level of our GDP per capita compared to the EU countries. (author)

  2. Estonian Vocational Teachers' Attitudes towards Inclusive Education for Students with Special Educational Needs

    Science.gov (United States)

    Rose, Richard; Kaikkonen, Leena; Koiv, Kristi

    2007-01-01

    This paper presents the findings from research conducted with two samples of teachers from Estonian Vocational Schools. The first sample comprised a group of teachers who had received professional development directly related to the management of students with special educational needs in vocational education settings. Their attitudes and…

  3. The Estonian diaspora in South-West Russia in the 1920—30s: migration results

    Directory of Open Access Journals (Sweden)

    Stupin Yuri

    2010-11-01

    Full Text Available This article analyses the spatial features of the settling of Russian Estonians in the Northwest region at the “zenith” of diaspora on the basis of 1920, 1926, and 1939 censuses. The author identifies the principal settling areas and points out the geographical preconditions for the rapid decline of the diaspora.

  4. Gender Advantages and Gender Normality in the Views of Estonian Secondary School Students

    Science.gov (United States)

    Kuurme, Tiiu; Kasemaa, Gertrud

    2015-01-01

    The aim of the study on Estonian secondary school students was to obtain an overview of the gender-related views and experiences of the everyday school life by students, and to analyse the school-related factors in the development of gender roles and gender-related expectations. We view gender equality as a central condition for social…

  5. Organizational culture based on the example of an Estonian hospital.

    Science.gov (United States)

    Saame, Iisi; Reino, Anne; Vadi, Maaja

    2011-01-01

    The concept of organisational culture (also referred to later as OC) is one of the approaches in modern organisational analysis exploring the values, attitudes and beliefs behind human behaviour in the workplace. OC as a social phenomenon is considered to be important for the sustainability of every organisation. In the service sector, OC may affect the nature and quality of the services provided. The aim of this paper is twofold: on the one hand, to highlight the patterns of OC in a hospital; and, on the other hand, to outline relationships between OC and patient satisfaction. The study was conducted in Tartu University Hospital, one of the most influential health care organisations in Estonia. This paper has original value by presenting an insight into organisational culture in the Estonian health care sector, and the findings of the study will expand knowledge of OC in the health care sector in general. The OC instrument applied in a quantitative cross-sectional study was earlier developed according to the Competing Values Framework (CVF). Data from 456 medical and non-medical professionals were analysed using non-parametric tests of descriptive statistics. A factor analysis was performed to assess the instrument's compatibility for analysing the OC pattern in the health care sector. The dominant culture type in all the groups investigated was the Internal Processes type, mainly followed by the Rational Goal type, while different cultural patterns were observed in professional groups. The factor analysis yielded a three-subscale solution. Clinics with high patient satisfaction did not score more than clinics with low patient satisfaction in terms of the Human Relations type. In future studies a random sample design and a multidisciplinary approach to OC research should be followed in order to further explore OC patterns in hospitals and their consequences for different aspects of hospital performance.

  6. Power without manpower: Forecasting labour demand for Estonian energy sector

    International Nuclear Information System (INIS)

    Meriküll, Jaanika; Eamets, Raul; Humal, Katrin; Espenberg, Kerly

    2012-01-01

    As energy demand and prices continue to grow, oil shale might help mitigate the energy crisis—it can widely be found all over the world but so far has not been widely used. Estonia is unique in the world for producing a large majority of energy out of oil shale and has been set as an example in numerous papers covering oil shale deposits, technology etc. This paper is the first to analyse oil shale energy related workforce and provides scenario forecasts of the labour demand for the Estonian energy sector in 2010–2020. The contribution of the paper is twofold. First, the paper provides a valuable insight into oil shale energy related workforce, enabling to take into consideration the educational needs in countries where oil shale industry might be set up. Second, methodology-wise, the paper relates labour demand and supply to different scenarios of energy production capacities. The results illustrate problems related to aging of the workforce in energy production. If the existing trends continue in educational attainment in Estonia, there will be a serious shortage of high-skilled engineering and manufacturing specialists. Our method provides a simple yet reliable enough way to check for such problems early enough. - Highlights: ► This paper analyses oil shale energy related workforce and provides scenario forecasts. ► This is the first study to investigate the workforce related to oil shale energy production. ► The main workforce-related problem in the sector is ageing of the workforce. ► Workers immigrating to the sector during the Soviet times are at the retirement age. ► There will be a serious shortage of engineers for energy sector in the near future.

  7. Estonian Business Schooli magistriharidus nüüd ka koju kätte / Madis Habakuk

    Index Scriptorium Estoniae

    Habakuk, Madis

    2007-01-01

    Sügisest hakkab Estonian Business School koos Mainori Kõrgkooliga pakkuma magistriõpet majandushariduseta inimestele, kus soovijatel on võimalus õppida EBSi Master of Business Administration programmi järgi

  8. [Encapsulated voices : Estonian sound recordings from the German prisoner-of-war camps in 1916-1918] / Tõnu Tannberg

    Index Scriptorium Estoniae

    Tannberg, Tõnu, 1961-

    2013-01-01

    Arvustus: Encapsulated voices : Estonian sound recordings from the German prisoner-of-war camps in 1916-1918 (Das Baltikum in Geschichte und Gegenwart, 5). Hrsg. von Jaan Ross. Böhlau Verlag. Köln, Weimar und Wien 2012

  9. Väärikas Estonian Air jäi kampaaniaga hätta / Alyona Stadnik

    Index Scriptorium Estoniae

    Stadnik, Alyona

    2010-01-01

    Estonian Air müüs veebikaupluse cherry.ee kaudu soodsaid kinkekaarte. Vastuolu tekkis asjaolust, et nõudlus kinkekaartide järele oli suurem kui pakkumine. Lennukompanii katkestas soodsate kinkekaartide müügi

  10. The Rocky Road towards Professional Autonomy: The Estonian Journalists’ Organization in the Political Turmoil of the 20th Century

    Directory of Open Access Journals (Sweden)

    Epp Lauk

    2017-09-01

    Full Text Available This article attempts to explain the relationships between journalists, politics and the state from the perspective of collective autonomy, that of the professional organization of journalists. The case of Estonian Journalists’ Union demonstrates the complexity and historical contingency of professional autonomy of journalism. The development of the Estonian journalists’ organization occurred as a sequence of transformations from the Estonian Journalists’ Association to the Estonian Journalists’ Union to the Soviet type journalists’ union, and lastly to an independent trade union. This sequence was disrupted by several fatal breakdowns that changed not only the character of the association, but also professional values, the whole occupational ideology and the conditions of the existence of journalism as a profession in Estonia.

  11. Noor eesti teater ja Noor-Eesti. Young Estonian Theatre and Young Estonia

    Directory of Open Access Journals (Sweden)

    Katri Aaslav-Tepandi

    2012-04-01

    Full Text Available This article begins by examining points of intersection between two professional theatres, ”Estonia” and ”Vanemuine” (both established in 1906, their young directors – Karl Menning, Paul Pinna, Theodor Altermann, and Karl Jungholz, and the literary movement Young Estonia. Subsequently, we will consider Young Estonia’s theatrical ideals and the influence of these ideas on later Estonian theatrical life. Since not much information has survived regarding direct personal contacts between ”movers and shakers” in the theatre world and Young Estonians, the main focus here shall be on indirect creative connections and influences. One such context is education: like the Young Estonians, theatre activists of the younger generation aspired to place themselves on the larger map of European culture. Thus, their artistic beliefs and goals shall be examined in relation to those of Young Estonians’ quest for modern culture. Pinna, Altermann, Menning, Jungholz, and others went on study tours to Germany and France, where they were energized and inspired by innovative German and Russian theatres, by naturalistic staging, and by psychological realism, both in acting and in performance style. Among their models were A. Antoine’s Théâtre- Libre in Paris, K. Stanislavski’s Art Theatre in Moscow, O. Brahm’s Lessing-Theater, and M. Reinhardt’s Deutsches Theater in Berlin. These models were likewise known to the Young Estonians, but if theatre activists oriented themselves more fundamentally to German naturalist and realist dramatic art, Young Estonians were more taken with ”theatrical theatre” with its symbolist and impressionist influences. The Young Estonians attended performances at both theatres, ”Vanemuine” and ”Estonia”, and wrote numerous theatre reviews. Yet in the Young Estonia albums (yearbooks and in the magazine Young Estonia, theatre topics have a relatively modest representation. Young Estonians did not have direct

  12. Laboriosas mas redundantes: gênero e mobilidade no trabalho no Brasil dos 90 Industrious but Redundant: Gender and Labor Market Mobility in Brazil in the 1990s

    Directory of Open Access Journals (Sweden)

    NADYA ARAÚJO GUIMARÃES

    2001-01-01

    Full Text Available O texto aborda a mobilidade, no mercado formal de trabalho, de trabalhadores e trabalhadoras demitidos da indústria brasileira nos anos 90, destacando a importância do enfoque sobre os diferenciais de gênero para a melhor compreensão desse fenômeno. Com base em dados produzidos pelas empresas brasileiras para o sistema de informações e cadastro geral de admitidos e demitidos do Ministério do Trabalho e Emprego, retrabalhados em forma longitudinal (base Raismigra, o texto procura verificar se as trajetórias de mobilidade variam segundo o gênero, o setor da atividade (sua mixidade e a natureza da reestruturação e o tipo de mercado regional de trabalho (mais ou menos formalizado onde se busca o emprego.This article focuses on the inter-sectorial mobility of industrial workers in Brazil based on longitudinal data from the Brazilian Ministry of Labor on the number of hired and dismissed workers during the 1990s. Comparing two industries in two regional labor markets, the author argues that gender differences are important for understanding patterns of mobility in formal labor markets independent of the degree of their formality, the different patterns of women's work permeability, and the nature of their restructuring process.

  13. Pengaruh Pelaksanaan Pelatihan terhadap Kinerja Karyawan PT. Sejahtera Buana Trada Cabang Pekanbaru (Kasus Karyawan Bagian Marketing Dealer Suzuki Mobil)

    OpenAIRE

    Juwita, Ratna; ", Suryalena

    2016-01-01

    The purpose of this study was to determine the effect of exercise training on the performance of employees of PT. Sejahtera Buana Trada Branch Pekanbaru (Case Employee Suzuki Car Dealer Marketing Division). This research was conducted at PT. Sejahtera Buana Trada Branch Pekanbaru (Suzuki Car Dealer) located in the SM. Amin Number.89 Simpang Baru Tampan. In this research method used is a method of statistical tests with SPSS, where samples were used that employee marketing division of PT. Seja...

  14. The effect of demographic variables on the user’s behavior in the Mobile Telecommunication Market of Albania

    Directory of Open Access Journals (Sweden)

    Nikollaq Terezi

    2016-03-01

    Full Text Available This paper analyzes the mobile operator users living in Tirana, urban area and its outskirts. The level of confidence for sampling is 95%, (p <0.05. The used methodology is implemented through interviews with experts (the employee of mobile operators, as well as, observation of the service process in general and face to face interview according to a properly designed questionnaire. The evaluation methods for approving the hypothesis are based on linear regression and ÷2 tests. This paper aims to find a significant correlation between the duration of contractual agreement and the occupation of the mobile service users. There is significant dependence between groups of age and the variables like Web-page of the operator, signal coverage and the price of 3Gservice

  15. Marketing marketing

    NARCIS (Netherlands)

    dr. Karel Jan van Alsem

    2013-01-01

    In deze installatierede betoogt Karel Jan Alsem dat marketing een grotere strategische rol in organisaties zou moeten krijgen. Want marketing is bij uitstek de verbinding tussen klantwensen en het DNA van een organisatie. Doordat merken gemiddeld voor mensen niet heel belangrijk zijn, is goede

  16. Mobile Portal Implementation Strategy

    DEFF Research Database (Denmark)

    Gao, Ping; Damsgaard, Jan

    2005-01-01

    Mobile portal plays an important role in mobile commerce market. Current literature focuses on static analysis on the value chain of mobile portals. This article provides a dynamic perspective on mobile portal strategy. Drawing upon network economics, we describe mobile portal implementation...... as a fourphase process. In different phase, a portal provider has various challenges to overcome and adopt diverse strategies, and correspondingly the regulator has different foci. The conceptual framework proposed in this article offers a basis for further analyses on the market dynamics of mobile commerce......, and can be generalized to studying other networked technologies...

  17. Chemistry of the Estonian oil-shale kukersite

    Energy Technology Data Exchange (ETDEWEB)

    Kogerman, P N

    1931-01-01

    Estonian oil shale is one of the oldest and richest oil shales in the world. The deposits occur in the Middle-Ordovician strata having a total thickness of 2.2 meters. The ultimate composition of the kerogen varied within the following limits: carbon 76.5 to 76.7 percent, hydrogen 9.1 to 9.2 percent, nitrogen 0.2 to 0.4 percent, sulfur 1.6 to 2.2 percent, chlorine 0.5 to 0.7 percent, and oxygen (by difference) 11.2 to 12.2 percent. The composition of kukersite kerogen corresponds nearly to the empirical formula (C/sub 8/H/sub 11/O)n. One of the most significant differences between kukersite, coal, and lignite is the amount of alkali-soluble substances present. Kukersite has almost no humic acids. Samples of kukersite were brominated and chlorinated. The halogenated shales showed a solubility in absolute alcohol of 26 percent compared to only 0.31 percent for untreated shale. Enriched shale (4.5 percent ash) did not react with chlorine as much as did raw shale. Apparently the mineral matter acted catalytically during chlorination. The amount of soluble extract obtained by solvent treatment of kukersite ranged from 0.22 percent with chloroform to 2.20 percent with tetrachloroethane. Heat was the most effective agent for the depolymerization of kukersite kerogen. The percentage loss of weight due to drying in air was much less than in the presence of carbon dioxide. The results indicated that on drying in air, the powdered shale loses water and a volatile substance, probably the oxides of carbon, up to 80/sup 0/C. Carbon dioxide was also found to be present in the gases eliminated at the temperature of initial decomposition. Pulverized shale, heated for 6 hours at 220/sup 0/C, lost 2.6 percent of its weight; its solubility in carbon disulfide was 2.11 percent. Kukersite kerogen was formed from compounds that were resistent to bacteriological decomposition, such as waxes and resins, plus decomposition products of proteins, cellulose, and putrefaction products of

  18. Sources and distribution of trace elements in Estonian peat

    Science.gov (United States)

    Orru, Hans; Orru, Mall

    2006-10-01

    This paper presents the results of the distribution of trace elements in Estonian mires. Sixty four mires, representative of the different landscape units, were analyzed for the content of 16 trace elements (Cr, Mn, Ni, Cu, Zn, and Pb using AAS; Cd by GF-AAS; Hg by the cold vapour method; and V, Co, As, Sr, Mo, Th, and U by XRF) as well as other peat characteristics (peat type, degree of humification, pH and ash content). The results of the research show that concentrations of trace elements in peat are generally low: V 3.8 ± 0.6, Cr 3.1 ± 0.2, Mn 35.1 ± 2.7, Co 0.50 ± 0.05, Ni 3.7 ± 0.2, Cu 4.4 ± 0.3, Zn 10.0 ± 0.7, As 2.4 ± 0.3, Sr 21.9 ± 0.9, Mo 1.2 ± 0.2, Cd 0.12 ± 0.01, Hg 0.05 ± 0.01, Pb 3.3 ± 0.2, Th 0.47 ± 0.05, U 1.3 ± 0.2 μg g - 1 and S 0.25 ± 0.02%. Statistical analyses on these large database showed that Co has the highest positive correlations with many elements and ash content. As, Ni, Mo, ash content and pH are also significantly correlated. The lowest abundance of most trace elements was recorded in mires fed only by precipitation (ombrotrophic), and the highest in mires fed by groundwater and springs (minerotrophic), which are situated in the flood plains of river valleys. Concentrations usually differ between the superficial, middle and bottom peat layers, but the significance decreases depending on the type of mire in the following order: transitional mires - raised bogs - fens. Differences among mire types are highest for the superficial but not significant for the basal peat layers. The use of peat with high concentrations of trace elements in agriculture, horticulture, as fuel, for water purification etc., may pose a risk for humans: via the food chain, through inhalation, drinking water etc.

  19. International mobility of students - Its impact on labour market forecasts and its contribution to the Dutch economy

    NARCIS (Netherlands)

    Fouarge, D.; Özer, M.N.

    2014-01-01

    International student mobility has rapidly increased in the past three decades: the number of students enrolled in tertiary education outside of their country of citizenship was 0.8 million in 1975, but it increased to 4.3 million in 2011 (OECD, 2013).1 This rapid increase can be explained by

  20. Research on the marketing strategy of telecom operators innovation in mobile internet Era%移动互联网时代下通信运营商营销策略创新研究

    Institute of Scientific and Technical Information of China (English)

    洪海玲

    2014-01-01

    Mobile Internet marketing refers to an Internet marketing system composedby mobile terminals such as mobile phone and wireless internet access technology, it realizes high precision marketing win-win. Communication industry is in the mobile Internet era, the market environment is not mature enough, the marketing strategies and modes of communication operators corresponding and there is no correspondingimprovement and upgrading. Marketing status from mobile internet with articles, and then described in this new environment of telecom operators marketing present situation, finally to marketing problems and reasons put forward the user finesubdivision, develop customized mobile phone, multi channel penetration,implementation experience marketing, the reinforcement for traffic managementsystem of marketing, construction of six aspects of marketing innovation strategy.%移动互联网营销是指利用手机等移动终端与无线上网技术相结合所构成的一个互联网营销体系,它成功实现了高效多赢的精准销售。通信产业正处于移动互联网时代,但由于所处的市场环境还不够成熟,通信运营商对应的营销策略和模式并没有相应地提高和升级。文章从移动互联网的营销现状入手,进而描述了在这新的环境中电信运营商的营销现状,最后针对营销问题和原因提出用户精细细分、开发定制手机、多渠道渗透、实施体验-加固营销、采用针对性营销、建设流量经营体系六方面的营销创新策略。

  1. Az észt névtervezés az észt nyelvpolitikai modell tükrében [The name management in the mirror of the Estonian LPP-model

    OpenAIRE

    Pomozi, Péter; Földesi, Eszter

    2016-01-01

    The Estonian model of language planning and policy, which has been serving the development and protection of the Estonian language in its current form since 2004, is one of the most successful of such strategies in Europe. It owes it success to the broad social and scientific consensus reached in questions of language policy, regardless of changes in government. The Development Plan of the Estonian Language divides Estonian language planning and policy into three parts: status planning, corpu...

  2. Locality, Mobility and Labour Market Citizenship: Reflections of Finnish Vocational Students in Social Services and Health Care

    Science.gov (United States)

    Lappalainen, Sirpa

    2014-01-01

    In the current economic order, the basic duty of citizens is to find placements in the internationalising labour market. Internationalism has been a common educational objective throughout Europe. Previously associated as a feature of middle-class subjectivities and academic education, it is implemented in the agenda of vocational education as…

  3. A mixed latent class Markov approach for estimating labour market mobility with multiple indicators and retrospective interrogation

    NARCIS (Netherlands)

    Bassi, Francesca; Croon, M.A.; Vidotto, D.

    Measurement errors can induce bias in the estimation of transitions, leading to erroneous conclusions about labour market dynamics. Traditional literature on gross flows estimation is based on the assumption that measurement errors are uncorrelated over time. This assumption is not realistic in many

  4. The Role of Language in (Recreating Tatar Diaspora Identity: The Case of the Estonian Tatars

    Directory of Open Access Journals (Sweden)

    Maarja Klaas

    2015-06-01

    Full Text Available This paper focuses on the meanings assigned to Tatar language among the Tatar diaspora in Estonia. According to interviews with Estonian Tatars as well as descriptions of field material from Tatarstan, language is an important aspect of Tatar ethnic identity. This paper will track common discourses about the Tatar language and the way it is connected to Tatar ethnic identity. Issues concerning Tatar language are used to demonstrate various ways of enacting Tatarness in Estonia. It is shown that Estonian Tatars worry about the vitality and purity of Tatar language, but for some, marginalization of dialects is also an issue. People categorized with the same identity labels by self and others can experience and enact their Tatarness in a variety of different ways.

  5. Strategies for Estonian rural family enterprises. Eesti maapiirkonna pereettevõtete strateegia

    Directory of Open Access Journals (Sweden)

    Maret Kirsipuu

    2013-01-01

    Full Text Available The paper seeks to analyse family businesses in rural areas, family business strategies and re-registration of sole proprietors with the Centre of Registers and Information Systems (hereinafter Commercial Register in 2009, and to provide an overview of entrepreneurship policies targeted at Estonian rural businesses. Layoffs have increased the number of unemployed; some of those who have lost employment opt for social assistance benefits, but some others decide to become entrepreneurs. Many enterprising people in Estonia have set up a family enterprise, mainly in the sphere of services, agriculture and tourism. The Estonian entrepreneurship policy supports enterprising people and approves of entrepreneurship as a promoter of national economic development. One of the most positive qualities of family enterprises is their short decision-making chain, which ensures rapid implementation of the strategy.

  6. Short outlines of books by Estonian authors : [annotations] / Rutt Hinrikus, Janika Kronberg

    Index Scriptorium Estoniae

    Hinrikus, Rutt, 1946-

    1998-01-01

    Laretei, Käbi. Eksiil; Toona, Elin. Lotukata; Park, Eeva. Naeru õpilane; Luik, Viivi. Inimese kapike; Laaman, Ilona. Vesi ahjus; Viiding, Juhan (Üdi, Jüri). Kogutud luuletused; Paju, Juhan. Katkenud romaan; Paju, Juhan. Hõõguv rist; Estonian short stories / toim. Kajar Pruul ja Darlene Reddaway; Traat, Mats. Kartaago kiirrong; Kauksi Ülle. Säng; Kross, Jaan. Paigallend; Puhvel, Madli. Symbol of dawn; Kaplinski, Jaan. Võimaluste võimalikkus; Kaplinski, Jaan. Usk on uskmatus

  7. Estonian Perceptions of Security: Not Only About Russia and the Refugees

    OpenAIRE

    Veebel Viljar; Ploom Illimar

    2016-01-01

    The current study focuses on the Estonian perceptions of security and on the defence situation both globally and locally. The dynamic results of the public opinion surveys on security risks conducted in Estonia over the last 10 years (2006-2016) will be presented. In addition, to understand whether some of the security risks could be over- or underestimated in Estonia, these results will be compared with the views expressed recently by the World Economic Forum, particularly the Global Risks R...

  8. Assessment of the Estonian Research Development Technology and Innovation Funding System

    OpenAIRE

    Nedeva, Maria; Georghiou, Luke

    2003-01-01

    The objectives of the assessment of the RDTI funding system in Estonia as specified by the Terms of Reference are as follows: 1) to conduct a review of the current R&D funding system in Estonia; 2) to review the objectives of the Estonian R&D Strategy 2002-2006; 3) to review best practice in R&D funding elsewhere; and 4) to propose an efficient, transparent and accountable R&D funding system.

  9. From government to market and from producer to consumer: Transition of policy mix towards clean mobility in China

    International Nuclear Information System (INIS)

    Xu, Lei; Su, Jun

    2016-01-01

    This paper proposes a new typology that classifies innovation policy instruments into two dimensions: government-selection versus market-selection, and producer-orientation versus consumer-orientation. Such a typology articulates the importance of consumer behavior in the policy design for a transition, and the relevance for the market to select target subjects of policy during the deployment stage of clean technology innovation. We apply this typology to policy instruments of China's new energy vehicle (NEV) industry between 1991 and 2015 in order to explain the industry's rapid growth. The focus of China's policy mix has transited from government-selection to market-selection, and from producer-orientation to consumer-orientation. Other than the new typology, this paper traces the entire history of policy transition within China's NEV industry, and finds the transition to be a result of policy learning, thus contributing to future empirical studies of this industry. - Highlights: •This paper shows the change of China's innovation policy mix for the new energy vehicle industry. •We design a new typology of innovation policy instruments. •China's policy mix has undergone a transition according to the new typology. •The transition explains why new energy vehicles have recently diffused quickly in China. •Rationale and background of such a transition is provided.

  10. HIV testing and counselling in Estonian prisons, 2012 to 2013: aims, processes and impacts.

    Science.gov (United States)

    Kivimets, K; Uuskula, A

    2014-11-27

    We present data from an observational cohort study on human immunodeficiency virus (HIV) prevention and control measures in prisons in Estonia to assess the potential for HIV transmission in this setting. HIV testing and retesting data from the Estonian prison health department were used to estimate HIV prevalence and incidence in prison. Since 2002, voluntary HIV counselling and testing has routinely been offered to all prisoners and has been part of the new prisoners health check. At the end of 2012, there were 3,289 prisoners in Estonia, including 170 women: 28.5% were drug users and 15.6% were infected with HIV. Of the HIV-positive inmates, 8.3% were newly diagnosed on prison entry. In 2012, 4,387 HIV tests (including retests) were performed in Estonian prisons. Among 1,756 initially HIV-negative prisoners who were in prison for more than one year and therefore tested for HIV twice within 12 months (at entry and annual testing), one new HIV infection was detected, an incidence of 0.067 per 100 person-years (95% confidence interval (CI): 0.025–5.572). This analysis indicates low risk of HIV transmission in Estonian prisons. Implementation of HIV management interventions could impact positively on the health of prisoners and the communities to which they return.

  11. Estonian folk traditional experiences on natural anticancer remedies: from past to the future.

    Science.gov (United States)

    Sak, Katrin; Jürisoo, Kadi; Raal, Ain

    2014-07-01

    Despite diagnostic and therapeutic advancements, the burden of cancer is still increasing worldwide. Toxicity of current chemotherapeutics to normal cells and their resistance to tumor cells highlights the urgent need for new drugs with minimal adverse side effects. The use of natural anticancer agents has entered into the area of cancer research and increased efforts are being made to isolate bioactive products from medicinal plants. To lead the search for plants with potential cytotoxic activity, ethnopharmacological knowledge can give a great contribution. Therefore, the attention of this review is devoted to the natural remedies traditionally used for the cancer treatment by Estonian people over a period of almost 150 years. Two massive databases, the first one stored in the Estonian Folklore Archives and the second one in the electronic database HERBA ( http://herba.folklore.ee/ ), containing altogether more than 30 000 ethnomedicinal texts were systematically reviewed to compile data about the Estonian folk traditional experiences on natural anticancer remedies. As a result, 44 different plants with potential anticancer properties were elicited, 5 of which [Angelica sylvestris L. (Apiaceae), Anthemis tinctoria L. (Asteraceae), Pinus sylvestris L. (Pinaceae), Sorbus aucuparia L. (Rosaceae), and Prunus padus L. (Rosaceae)] have not been previously described with respect to their tumoricidal activities in the scientific literature, suggesting thus the potential herbal materials for further investigations of natural anticancer compounds.

  12. Comparison of knowledge, attitudes and behaviour regarding smoking among Estonian and Finnish physicians.

    Science.gov (United States)

    Pärna, Kersti; Rahu, Kaja; Barengo, Noël C; Rahu, Mati; Sandström, Patrick H; Jormanainen, Vesa J; Myllykangas, Markku T

    2005-01-01

    To compare smoking behaviour, attitudes and opinions towards smoking and smoking cessation among Estonian and Finnish physicians. A cross-sectional postal survey using a self-administered questionnaire was carried out among 2,480 Estonian and 2,075 Finnish physicians. Daily smoking prevalence was higher among Estonian physicians than among their Finnish counterparts in both male (18.6% and 6.7%) and female (6.6% and 3.6%). Compared to Estonia, physicians in Finland more often agreed that smoking is very harmful to their health, that trying to convince people to stop smoking is their responsibility and that smoking prevention should be part of the normal and special training of health professionals. In both countries, non-smoking physicians held more unfavourable attitudes towards smoking than those who were smoking. Physicians' own smoking patterns and quitting behaviour are important because physicians serve as models for their patients and play a key role in the reinforcement of smoke-free health facilities. These results remain a challenge to medical educators, especially in Estonia. Estonia needs to improve medical education in terms of motivating physicians to ask about the smoking patterns of their patients and of training medical students and resident physicians to counsel their patients to stop smoking.

  13. Cancer incidence and thyroid disease among Estonian Chernobyl clean-up workers

    Energy Technology Data Exchange (ETDEWEB)

    Auvinen, A; Salomaa, S [eds.; Radiation and Nuclear Safety Authority, Helsinki (Finland); Rahu, M; Veidebaum, T; Tekkel, M [eds.; Inst. of Experimental and Clinical Medicine, Tallinn (Estonia); Hakulinen, T [ed.; Finnish Cancer Registry, Helsinki (Finland); Boice, Jr, J D [ed.; Int. Epidemiology Inst., MD (United States)

    1998-09-01

    The report describes the development and summarizes the results of the project Cancer incidence and thyroid disease among Estonian Chernobyl clean-up workers. One of the goals of the report is to give research protocols and questionnaires for researchers involved in other studies. Eight previously published articles are also included summarizing the results. The development of the collaboration work of the project is described in the introduction of the report. Epidemiological methods are described in an article complemented by the protocol and English version of the questionnaire administered to all cleanup workers, as well as the data collection form of the thyroid study. The results from biological biodosimetry using both glycophorin A and FISH methods have shown that the radiation doses received by the Chernobyl cleanup workers were relatively low. Thyroid nodularity was not associated with any radiation exposure characteristic in the thyroid screening study. Estonian Chernobyl cleanup workers were followed up for cancer incidence through the Estonian Cancer Registry. No cases of leukemia or thyroid cancer were observed by the end of 1993. It is too early to observe possible effect on other types of cancer. However, mortality from suicides was increased compared with general population. Further follow-up and the extension to other Baltic countries in the future will undoubtedly strengthen the study. There are also plans for future projects covering areas from psychosocial factors to radiation biology

  14. Mobile wallets' business models

    OpenAIRE

    Buchinger, Uschi; Ranaivoson, Heritiana; Ballon, Pieter

    2017-01-01

    Background and Purpose: Though Mobile Wallets have the potential to entirely substitute their physical predecessor, many Mobile Wallets narrow their operations to one particular feature. This might be because of strategic business- model design choices to position themselves strategically as intermediates between users and business partners (third parties) in more delimited markets. Thus, Mobile Wallet Applications (MWAs) often represent platforms in narrow two-sided market structures. De...

  15. Research on the Development Strategy of Hangzhou Professional Market Mobile Business%杭州市专业市场移动商务发展对策研究

    Institute of Scientific and Technical Information of China (English)

    周家地

    2015-01-01

    通过研究分析杭州专业市场移动电子商务的建设现状及存在的问题,采用调查研究、案例分析等方法,找出专业市场移动电子商务建设的重点。从客户消费行为、专业市场移动电子商务的定位需求以及移动商务具备的优势出发进行分析,探讨专业市场内部机制变革创新,提出平台建设的措施,以及二维码的使用和O2O线上线下融合的具体解决方案。%This paper find out the focus of the professional market construction of mobile e-commerce through research and analysis of hangzhou professional market construction situation and existing problems of mobile e-commerce,using the methods of investigation and case analysis.From customer behavior, market positioning needs of professional mobile e- commerce and mobile commerce ’s advantages, this paper explore the professional market internal mechanism innovation, put forward the measures of the construction of the platform, as well as the use of the qr code and O2O online integration of specific solutions.

  16. Field trial on glucose-induced insulin and metabolite responses in Estonian Holstein and Estonian Red dairy cows in two herds

    Directory of Open Access Journals (Sweden)

    Kaart Tanel

    2010-01-01

    Full Text Available Abstract Background Insulin secretion and tissue sensitivity to insulin is considered to be one of the factors controlling lipid metabolism post partum. The objective of this study was to compare glucose-induced blood insulin and metabolite responses in Estonian Holstein (EH, n = 14 and Estonian Red (ER, n = 14 cows. Methods The study was carried out using the glucose tolerance test (GTT performed at 31 ± 1.9 days post partum during negative energy balance. Blood samples were obtained at -15, -5, 5, 10, 20, 30, 40, 50 and 60 min relative to infusion of 0.15 g/kg BW glucose and analysed for glucose, insulin, triglycerides (TG, non-esterified fatty acids (NEFA, cholesterol and β-hydroxybutyrate (BHB. Applying the MIXED Procedure with the SAS System the basal concentration of cholesterol, and basal concentration and concentrations at post-infusion time points for other metabolites, area under the curve (AUC for glucose and insulin, clearance rate (CR for glucose, and maximum increase from basal concentration for glucose and insulin were compared between breeds. Results There was a breed effect on blood NEFA (P P P P P P th min nadir (P th min postinfusion (P Conclusion Our results imply that glucose-induced changes in insulin concentration and metabolite responses to insulin differ between EH and ER dairy cows.

  17. MARKET WATCH

    Institute of Scientific and Technical Information of China (English)

    2011-01-01

    The manufacturing industry shows signs of recovery as reflected by a rebounding PMI. The initial public offerings market withers due to less than favorable stock markets. Chinese shipbuilders reel from decreasing orders as external demands falter. The mobile payment industry bursts with vitality, though the security issue remains an acute concern. Foreign banks in China lag behind their local competitors in terms of profitability owing to limited ability to attract deposits.

  18. Market Organization Analysis of New Mobile OS Platform Based on SCP%基于SCP模式的新型手机操作系统平台市场组织分析

    Institute of Scientific and Technical Information of China (English)

    王浩; 齐佳音; 刘禾; 谭明洲

    2011-01-01

    在云产业背景下,智能手机市场日益成为焦点,新型手机操作系统平台作为智能手机的重要标识而备受瞩目.我国在发展此新兴市场中还处于起步和探索阶段.本文基于SCP模式分析目前新型手机操作系统平台的市场组织特征,并从市场结构、市场行为及市场绩效3方面总结我国发展相关市场存在的问题及市场策略建议,以及服务于云背景下的战略发展.%In the industry of cloud computing, the market of smart phone increasingly comes into focus. New kind of mobile operating system (OS) attracts lots of attention as an important mark of smart phone. Our country is still at the beginning and exploring stage in developing this new market. This paper aims to analyze the market organization of new mobile OS based on SCP, which summarizes existing problems and advises for market strategy in developing relative market from 3 aspects of market structure, market conduct and market performance. It serves the strategic development of new mobile OS in the background of cloud computing in our country.

  19. Eesti tööturu areng = Development of Estonian labour market / Mihkel Servinski, Mare Kusma

    Index Scriptorium Estoniae

    Servinski, Mihkel

    2007-01-01

    Ilmunud ka: Maksumaksja, nr. 11, 2007, lk. 34-38. Tööturuga seotud protsessidest 2006. aastal, sealhulgas erasektori ja avaliku sektori vahekorrast. Keskmise brutokuupalga muutustest omaniku liigi järgi. Diagrammid

  20. Unemployment and education : Estonian labour market entry pattern compared to the EU countries / Ellu Saar

    Index Scriptorium Estoniae

    Saar, Ellu

    2005-01-01

    Autor analüüsib erinevusi töötuse määras tööturule sisenejate ja kogemustega töötajate vahel, tööturule sisenejate seas lähtudes nende haridustasemest ning kuidas haridustasemest tingitud kihistumine varieerub erinevate riikide lõikes. Võrreldud on Eesti ja Euroopa Liidu riikide tööturu-uuringute andmeid. Tabelid. Diagrammid. Graafikud

  1. Target market pattern of de-internationalization in Estonian manufacturing firms / Ele Reiljan

    Index Scriptorium Estoniae

    Reiljan, Ele, 1975-

    2005-01-01

    Autori hinnangul peaksid riiklikud institutsioonid pöörama suuremat tähelepanu sellele, et ettevõtted hajutaksid oma tegevust suuremale arvule sihtturgudele ning siseneksid ka kaugemal asuvatele välisturgudele. Tabel. Diagramm. Graafikud

  2. Head First Mobile Web

    CERN Document Server

    Gardner, Lyza; Grigsby, Jason

    2011-01-01

    Despite the huge number of mobile devices and apps in use today, your business still needs a website. You just need it to be mobile. Head First Mobile Web walks you through the process of making a conventional website work on a variety smartphones and tablets. Put your JavaScript, CSS media query, and HTML5 skills to work-then optimize your site to perform its best in the demanding mobile market. Along the way, you'll discover how to adapt your business strategy to target specific devices. Navigate the increasingly complex mobile landscapeTake both technical and strategic approaches to mobile

  3. Types of spatial mobility and change in people's ethnic residential contexts

    Directory of Open Access Journals (Sweden)

    Kadi Mägi

    2016-06-01

    Full Text Available Background: Most studies of the ethnic composition of destination neighbourhoods after residential moves do not take into account the types of moves people have made. However, from an individual perspective, different types of moves may result in neighbourhood environments which differ in terms of their ethnic composition from those in which the individuals previously lived. Objective: We investigate how the ethnic residential context changes for individuals as a result of different types of mobility (immobility, intra-urban mobility, suburbanisation, and long-distance migration for residents of the segregated post-Soviet city of Tallinn. We compare the extent to which Estonian and Russian speakers integrate in residential terms. Methods: Using unique longitudinal Census data (2000-2011 we tracked changes in the individual ethnic residential context of both groups. Results: We found that the moving destinations of Estonian and Russian speakers diverge. When Estonians move, their new neighbourhood generally possesses a lower percentage of Russian speakers compared with when Russian speakers move, as well as compared with their previous neighbourhoods. For Russian speakers, the percentage of other Russian speakers in their residential surroundings decreases only for those who move to the rural suburbs or who move over longer distances to rural villages. Contribution: By applying a novel approach of tracking the changes in the ethnic residential context of individuals for all mobility types, we were able to demonstrate that the two largest ethnolinguistic groups in Estonia tend to behave as 'parallel populations' and that residential integration remains slow.

  4. A social model based on customers' profiles for analyzing the churning process in the mobile market of data plans

    Science.gov (United States)

    Postigo-Boix, Marcos; Melús-Moreno, José L.

    2018-04-01

    Mobile Network Operators (MNOs) present wireless services of the same kind in identical zones, clients select the service taking into account any element they consider relevant. Churning hits on the design of the network and the method to assign prices by MNOs, and of course their earnings. Therefore, MNOs try to reduce churn detecting potential churners before they leave the service. Our approach to churn prediction considers each customer individually. Previous research shows that members of the social circle of a subscriber may influence churn. Thus, many scenarios that describe social relations, and in which churning processes could be expected, set an emerging challenge with practical implications. This paper uses the Agent-Based Modeling (ABM) technique to model customers. The model's parameters include demographic and psychographic features as well as usage profiles according to their social behavior considering their customers' profiles. Our model modifies and extends an existing real social network generator algorithm that considers customer's profiles and homophily considerations to create connections. We show that using our approach, groups of customers with greater tendency to churn due to the influence of their social networks can be identified better.

  5. MARKET WATCH

    Institute of Scientific and Technical Information of China (English)

    2009-01-01

    China vows to keep a stringent handle on the industrial overcapacity that is draining life from the economic revival. China Mobile pushes forward OPhone and its operating system in an aggressive push into the 3G market. As its tight grip over the market slips, the wireless titan cannot wait to regain lost ground. China’s manufacturing sector continues to pick up steam as evidenced by the climbing PMI. Soaring prices of pork and eggs reignite fears over inflation. The buoyant real estate market appears to be nearing a turning point as sales cool down.

  6. CONSTRAINTS TO USE OF MOBILE TELEPHONY FOR ...

    African Journals Online (AJOL)

    Key words: Constraints, mobile telephony, frequency, farmers and telecommunications service ... efficient sharing of agricultural information ... calls on the mobile phone without the need .... adequate training on the use of mobile .... Job Market.

  7. 移动互联网时代经济型酒店网络营销策略研究%Network Marketing Strategy of Budget Hotels in the Era of Mobile Internet

    Institute of Scientific and Technical Information of China (English)

    沈子兰

    2016-01-01

    移动互联网时代,经济型酒店面对激烈的市场竞争,在充分发挥网络营销优势,不断提升其核心竞争力的同时,也暴露出诸如酒店提供的产品与信息服务同质化、对第三方网络营销渠道依赖增大、网络营销平台片面化和专业化水平低等问题。建好酒店官网、优化搜索引擎、开展手机营销、构建会员平台等营销策略可进一步提升经济型酒店的网络营销能力和水平。%In the facing of fierce market competition, budget hotel full play to the network marketing advantage, and constantly enhance its core competitiveness, but also exposed such offers products and information services homoge⁃nization of the third party network marketing channel dependence increases, network marketing platform and one-sided and low professional level in the mobile internet era. Based on the systematic analysis of budget hotels network marketing problems, this paper propose the development strategy of budget hotel network marketing, through build⁃ing hotel's official website, searching engine optimization, carrying out mobile marketing, and other marketing ap⁃proach to build membership platform, to raise budget hotel's online marketing ability and level.

  8. Crossover marketing

    International Nuclear Information System (INIS)

    Heath, D.S.

    1998-01-01

    The impact of a deregulated energy market on customers in Ontario was discussed. In particular, the way in which Sunoco will deal with energy convergence and how Sunoco plans to generate interest among residential consumers in a deregulated and competitive energy market was described. Integrated energy solutions that offer customers value-added heating, ventilating and air conditioning products and services, inclusive of equipment sales, installation, repair, rental, leasing, financing, warranty, insurance and maintenance is the ultimate goal of Sunoco. The major retail issues in the energy market such as licensing of marketers, customer mobility, transfer of utility assets to affiliates, Ontario Hydro's market power in electrical generation, distribution of stranded debt charges, and a timetable for deregulation were also addressed. figs

  9. Recruiting Community Partners for Veggie Van: Strategies and Lessons Learned From a Mobile Market Intervention in North Carolina, 2012-2015.

    Science.gov (United States)

    Tripicchio, Gina L; Grady Smith, Jacqueline; Armstrong-Brown, Janelle; McGuirt, Jared; Haynes-Maslow, Lindsey; Mardovich, Sarah; Ammerman, Alice S; Leone, Lucia

    2017-04-27

    Food access interventions are promising strategies for improving dietary intake, which is associated with better health. However, studies examining the relationship between food access and intake are limited to observational designs, indicating a need for more rigorous approaches. The Veggie Van (VV) program was a cluster-randomized intervention designed to address the gap between food access and intake. In this article, we aim to describe the approaches involved in recruiting community partners to participate in VV. The VV mobile market aimed to improve access to fresh fruits and vegetables by providing subsidized, high-quality, local produce in low-resource communities in North Carolina. This study describes the strategies and considerations involved in recruiting community partners and individual participants for participation in the VV program and evaluation. To recruit partners, we used various strategies, including a site screener to identify potential partners, interest forms to gauge future VV use and prioritize enrollment of a high-need population, marketing materials to promote VV, site liaisons to coordinate community outreach, and a memorandum of understanding between all invested parties. A total of 53 community organizations and 725 participants were approached for recruitment. Ultimately, 12 sites and 201 participants were enrolled. Enrollment took 38 months, but our approaches helped successfully recruit a low-income, low-access population. The process took longer than anticipated, and funding constraints prevented certain strategies from being implemented. Recruiting community partners and members for participation in a multi-level, community-based intervention was challenging. Strategies and lessons learned can inform future studies.

  10. Research on Service Marketing Strategy of Xinjiang Mobile Corporation%新疆移动服务营销策略浅析-以乌鲁木齐市场为例

    Institute of Scientific and Technical Information of China (English)

    刘雷鸣; 刘晓芬

    2013-01-01

    In this paper, service marketing mix strategy, based on brief overview of Xinjiang Mobile Communication Company Limited and the business scope of Urumqi, Xinjiang Mobile Service Marketing mix situation and find the problem, then consumer demand as the starting point of Urumqi, Urumqi, Xinjiang Mobile market presented service marketing mix strategies to improve the views to improve service levels, to provide feasible basis for competitive advantage.%本文以服务营销组合策略为依据,简述新疆移动通信有限公司概况,分析新疆移动乌鲁木齐市场服务营销组合现状并从中发现问题,然后以乌鲁木齐市消费者需求为出发点,提出新疆移动乌鲁木齐市场服务营销组合策略的改善意见,为提高服务水平、企业竞争优势提供可行性依据。

  11. Spatial patterns of soil organic carbon stocks in Estonian arable soils

    Science.gov (United States)

    Suuster, Elsa; Astover, Alar; Kõlli, Raimo; Roostalu, Hugo; Reintam, Endla; Penu, Priit

    2010-05-01

    Soil organic carbon (SOC) determines ecosystem functions, influencing soil fertility, soil physical, chemical and biological properties and crop productivity. Therefore the spatial pattern of SOC stocks and its appropriate management is important at various scales. Due to climate change and the contribution of carbon store in the soils, the national estimates of soil carbon stocks should be determined. Estonian soils have been well studied and mapped at a scale 1:10,000. Previous studies have estimated SOC stocks based on combinations of large groups of Estonian soils and the mean values of the soil profile database, but were not embedded into the geo-referenced databases. These studies have estimated SOC stocks of Estonian arable soils 122.3 Tg. Despite of available soil maps and databases, this information is still very poorly used for spatial soil modelling. The aim of current study is to assess and model spatial pattern of SOC stocks of arable soils on a pilot area Tartu County (area 3089 sq km). Estonian digital soil map and soil monitoring databases are providing a good opportunity to assess SOC stocks at various scales. The qualitative nature of the initial data from a soil map prohibits any straightforward use in modelling. Thus we have used several databases to construct models and linkages between soil properties that can be integrated into soil map. First step was to reorganize the soil map database (44,046 mapping units) so it can be used as an input to modelling. Arable areas were distinguished by a field layer of Agricultural Registers and Information Board, which provides precise information of current land use as it is the basis of paying CAP subsidies. The estimates of SOC content were found by using the arable land evaluation database of Tartu from the Estonian Land Board (comprising 950 sq km and 31,226 fields), where each soil type was assessed separately and average SOC content grouped by texture was derived. SOC content of epipedon varies in

  12. Trends in smoking behaviour among Estonian physicians in 1982-2014.

    Science.gov (United States)

    Pärna, Kersti; Põld, Mariliis; Ringmets, Inge

    2017-07-25

    Smoking surveys among physicians have proved useful in highlighting the importance of physicians as healthy life style exemplars and role models in tobacco control and smoking cessation. The aim of this study was to give an overview of smoking behaviour among Estonian physicians from 1982 to 2014. Three cross-sectional postal surveys using a self-administered questionnaire were carried out among all practising physicians in Estonia. The number of physicians participating in this study was 3786 in 1982, 2735 in 2002, and 2902 in 2014. Data analysis involved calculating the age-standardized prevalences of smoking, prevalences of smoking by age group and mean age of smoking initiation. A non-parametric test for trend was used to assess significant changes in smoking over time. Age-standardized prevalence of current smoking among men was 39.7% in 1982, 20.9% in 2002, and 14.3% in 2014 and among women 12.2%, 8.0%, and 5.2%, respectively (p smoking among men and women was in age groups under 35 (from 55.2% to 16.7% and from 16.7% to 2.8%, respectively) and 35-44 (from 47.1% to 8.3% and from 19.5% to 5.1%, respectively) (p smoking initiation decreased from 20.4 to 19.3 among men and from 24.5 to 20.4 among women over the study period. In 1982-2014, smoking prevalence among Estonian physicians declined substantially. This may influence the willingness of society to recognize the health consequences of smoking which could give a support to the decline of the smoking epidemic in the country. Differences between smoking among male and female physicians persisted over the study period, but mean age of smoking initiation decreased. A further decline in smoking among Estonian physicians should be encouraged by special efforts targeted at physicians.

  13. The treatment of lexical collocations in EFL coursebooks in the Estonian secondary school context

    Directory of Open Access Journals (Sweden)

    Liina Vassiljev

    2015-04-01

    Full Text Available The article investigates lexical collocations encountered in English as a Foreign Language (EFL instruction in Estonian upper secondary schools. This is achieved through a statistical analysis of collocations featuring in three coursebooks where the collocations found are analysed in terms of their type, frequency and usefulness index by studying them through an online language corpus (Collins Wordbanks Online. The coursebooks are systematically compared and contrasted relying upon the data gathered. The results of the study reveal that the frequency and range of lexical collocations in a language corpus have not been regarded as an essential criterion for their selection and practice by any of the coursebook authors under discussion.

  14. Estonian experience in establishing the national radiation protection infrastructure in the newly independent State

    International Nuclear Information System (INIS)

    Kalam, J.

    2001-01-01

    The Estonian Radiation Protection Centre (ERPC) was established on 4 January 1996 as the regulatory authority for radiation protection and safety of radiation sources. The report explains the ERPC's structure and its main functions and activities, and provides information on the regulations that have been approved or are planned to be adopted. Reference is made to radiological emergency preparedness and, in particular, to the status of development of the system of regulatory control by authorization and inspection of radiation practices in the country. (author)

  15. Development Strategy for Mobilecommunications Market in Chinese Rural Area

    Science.gov (United States)

    Zhang, Liwei; Zhang, Yanjun; Xu, Liying; Li, Daoliang

    Based on full analysis of rural mobile communication market, in order to explore mobile operators in rural areas of information services for sustainable development model, this paper presents three different aspects, including rural mobile communications market demand, the rural market for mobile communications business model and development strategies for rural mobile communications market research business. It supplies some valuable references for operators to develop rural users rapidly, develop the rural market effectively and to get access to develop a broad space.

  16. Lithuanian way of reforms to electricity market

    International Nuclear Information System (INIS)

    Bacauskas, A.

    2002-01-01

    Lithuania has inherited a structure of the energy industry, which originally has been developed not for the country, as an independent state, but according to the provisions of the former USSR energy policy, covering energy demand of whole region, including the Baltic countries, Belarus and the Kaliningrad region of Russia. The Lithuanian power system is interconnected by high voltage power lines and operates in parallel with Latvian, Estonian, Russian and Belarus power systems. During twelve years of independence the power sector passed significant changes from a vertically integrated monopoly to some separate power companies and meets EU requirements to an internal electricity market. The main issues of reforms: transparency of costs, commercial relations in power sector, fulfilment of the Electricity Directive 96/92/EU. The Lithuanian electricity market is small and inefficient. Current reforms of a power sector are directed to create the common Baltic electricity market. (author)

  17. 移动社交网络营销效果的影响因素实证研究%Empirical Study of Influential Elements of Mobile Social Marketing

    Institute of Scientific and Technical Information of China (English)

    车诚; 戚晓琳; 马万祺; 邵冬雁

    2017-01-01

    With the development of communication technology,mobile social network and other cuttingedge new media have become a new marketing tool for enterprises.The effect of mobile social marketing is obvious to all,but the influence factors and action path of mobile social network marketing remains to be further researched.After reviewing the literature,17 factors influencing the application of mobile social network by companies in four aspects including leadership strategies,brand management,customer relationship,resources and ability are proposed.Based on the surveys on 103 companies in Qingdao,factor analysis and multiple stepwise regression analysis are applied to conduct the empirical research on factors affecting the mobile social network in the improvement on companies' marketing effect.The results show that the brand management factor is the most influential factor to the marketing effect.Application mode,customer relationship,leadership strategies have a significant positive correlation with mobile social network marketing effect.The input of recourses and technology also plays an important role.The conclusion is more comprehensive to reflect the influence factors and mechanism of the enterprise marketing in the mobile social network environment,which has great reference value for the enterprise to implement the mobile social network marketing.%随着通信技术发展,移动社交网络等前沿新媒体成为企业新型的营销工具.移动社交营销的效果是有目共睹的,但是移动社交网络营销效果的影响因素及作用路径还有待深入的研究.本文经过文献的梳理,从领导战略、品牌管理、客户关系、资源和能力四个维度提出了企业移动社交网络应用的17个影响因素,并基于对青岛市103家企业的调研,运用因子分析和多元逐步回归联合分析方法进行实证研究,分析移动社交网络促进企业营销效果的影响因素.结果表明,品牌管理因素对营销效果的

  18. 网购手机用户消费行为及营销对策%The Study of Online Consumer Behaviour and Marketing Countermeasures in the Mobile Phone Industry

    Institute of Scientific and Technical Information of China (English)

    王铁骊; 张继艳

    2014-01-01

    移动购物时代的到来以及消费者对网购方式的热衷,手机市场的发展潜力和竞争状况也深受其影响,如何定位本行业目标市场,明晰网购手机用户特点是手机行业生产商和销售商普遍关注的焦点。文章首先采用问卷调查方法分析了手机市场上网购手机用户行为的影响因素,在此基础上利用阿里平台的数据分析工具淘宝指数进一步明晰网购手机用户的消费偏好和消费趋势。最后提出手机行业在线企业的营销对策:产品策略、品牌策略、价格策略、多元化发展策略以及客户关系管理策略。%The advent of the era of mobile shopping and consumer enthusiasm for online shopping way influenced the develop-ment potential and competition condition of the mobile phone market.How to locate the target market and clear online consumer behav-iour characteristics in the mobile phone market is the universal attention paid by the mobile phone industry producers and sellers .This study firstly analyzed the influence factors of online users’ behavior in the mobile phone market by questionnaire survey, then research consumer preferences and consumer trends by Ali platform analysis tool-Taobao index .At last, this study presented product strategy, brand strategy, price strategy, diversification strategy and customer relationship management strategy for the online marketing in mobile phone industry.

  19. 基于用户行为的移动互联网服务运营商业务营销模式研究%The business marketing model analysis based on user behavior of mobile Internet services operators

    Institute of Scientific and Technical Information of China (English)

    张薇; 朱磊

    2011-01-01

    As mobile Internet from the close to the open,the industry value chain becomes complicated and thorough,telecom operators haven't occupy the core of its industry chain link.Meanwhile,mobile Internet bandwidth limits,the user's attention limits and user's fragmentary time,make service operators of the mobile internet in the fierce competition environment have to choose carefully its product marketing mode.This paper analyze the current mobile Internet user group's behavioral characteristics and factors of Influencing user behavior,with the existing product features and market status of Mobile Internet services,construct the mobile Internet service operators' business marketing mode basing on user behavior,for mobile Internet service providers choose reasonable business marketing strategy and provides reference.%随着移动互联网从封闭走向开放,其产业价值链条趋于复杂深入,电信运营商已不再占据产业链的核心环节。同时,移动互联网带宽的限制、用户的注意力有限及用户上网时间的零碎化,使得服务运营商在激烈的竞争环境中不得不慎重选择其业务产品的营销模式,本文通过对目前移动互联网用户群行为特征及用户行为影响因素的分析,结合移动互联网现有业务产品的特点和市场现状,构建基于用户行为的移动互联网服务运营商的业务营销模式,以期为移动互联网服务运营商选择合理的业务营销策略提供参考与借鉴。

  20. Exploring Constructivist Social Learning Practices in Aiding Russian-Speaking Teachers to Learn Estonian: An Action Research Approach

    Science.gov (United States)

    Kiilo, Tatjana; Kutsar, Dagmar

    2012-01-01

    Based on appreciative inquiry and threshold concepts from an intercultural learning perspective, the article makes insights into the constructivist social learning practice of Estonian language learning amongst Russian-speaking teachers in Estonia. The application of educational action research methodology, more specifically that of Bridget…

  1. Proficiency Assessment of Male Volleyball Teams of the 13-15-Year Age Group at Estonian Championships

    Science.gov (United States)

    Stamm, Meelis; Stamm, Raini; Koskel, Sade

    2008-01-01

    Study aim: Assessment of feasibility of using own computer software "Game" at competitions. Material and methods: The data were collected during Estonian championships in 2006 for male volleyball teams of the 13-15-years age group (n = 8). In all games, the performance of both teams was recorded in parallel with two computers. A total of…

  2. Tabud ja reeglid. Sissevaateid eesti laagriromaani / Taboos and Rules. Insights into Prison Camp Novels by Estonian Writers

    Directory of Open Access Journals (Sweden)

    Anneli Kõvamees

    2013-12-01

    Full Text Available The article concentrates on Estonian novels depicting Soviet prison camps in the 1940s and 1950s. The goal is to map themes, motifs and characteristics in such novels, concentrating on various taboos and rules in the prison camp environment. For a long time the Soviet prison camp theme was not publicly discussed in Estonia due to political reasons. Texts dealing with prison camps could appear in print only outside the Soviet Union; the way Estonians saw these historical events and hellish experiences were depicted mostly in exile novels. Most notable are the novels by Arved Viirlaid (b. 1922, e.g., Kes tappis Eerik Hormi? (Who Killed Eerik Horm? (1974, Surnud ei loe (The Dead do not Read (1975, Vaim ja ahelad (Mind and Chains (1961. Estonian prison camp novels can be seen as “the literature of testimony”, to use the term by Leona Toker. Dramatic historical events are written down to record the events and to show the inhumane nature of Soviet society. These records of the dramatic past follow certain patterns and create certain self- and hetero-images. A prison camp is a closed territory within a closed territory; prison camps can be seen as small models of Soviet society. Prison camp novels give a detailed view of the environment of the prison camp, its inhabitants and activities. Two central aspects are labour and food; the life of the prisoner whirls around these. The most important thing is to survive, which often leads to moral decline, e.g., stealing, cheating. However, there are lines Estonians do not cross, e.g., cannibalism or homosexual relationships with superiors. Estonians are always depicted as political prisoners (not common criminals and heterosexuals, while Russians are portrayed mainly as criminals and often also as homosexuals. Another important component of the image of the Estonians is their enterprising spirit and ability to manage even under very difficult conditions. Therefore, several oppositions can be identified, e

  3. Adoption and Business Value of Mobile Retail Channel: A Dependency Perspective on Mobile Commerce

    Science.gov (United States)

    Chou, Yen-Chun

    2013-01-01

    Forrest Research estimated that revenues derived from mobile devices will grow at an annual rate of 39% to reach $31 billion by 2016. With the tremendous market growth, mobile banking, mobile marketing, and mobile retailing have been recently introduced to satisfy customer needs. Academic and practical articles have widely discussed unique…

  4. MARKET WATCH

    Institute of Scientific and Technical Information of China (English)

    2009-01-01

    The Canton Fair, a barometer of the country’s export health, continued to send worrying signals as foreign buyers skimped on orders for Chinese products. The country’s fund managers cashed in on the stock market euphoria of the first quarter. The central state-owned enterprises bounced back from their previous dismal financial situation. China Mobile, the country’s largest mobile service provider, saw slower profit growth in the first quarter. The first domestic auto financing company with no foreign ownership opened in Shanghai.

  5. Mental health and alcohol problems among Estonian cleanup workers 24 years after the Chernobyl accident.

    Science.gov (United States)

    Laidra, Kaia; Rahu, Kaja; Tekkel, Mare; Aluoja, Anu; Leinsalu, Mall

    2015-11-01

    To study the long-term mental health consequences of the 1986 Chernobyl nuclear accident among cleanup workers from Estonia. In 2010, 614 Estonian Chernobyl cleanup workers and 706 geographically and age-matched population-based controls completed a mail survey that included self-rated health, the Posttraumatic Stress Disorder Checklist (PCL), alcohol symptoms (AUDIT), and scales measuring depressive, anxiety, agoraphobia, fatigue, insomnia, and somatization symptoms. Respondents were dichotomized into high (top quartile) and low symptom groups on each measure. Logistic regression analysis detected significant differences between cleanup workers and controls on all measures even after adjustment for ethnicity, education, marital status, and employment status. The strongest difference was found for somatization, with cleanup workers being three times more likely than controls to score in the top quartile (OR = 3.28, 95% CI 2.39-4.52), whereas for alcohol problems the difference was half as large (OR = 1.52, 95% CI 1.16-1.99). Among cleanup workers, arrival at Chernobyl in 1986 (vs. later) was associated with sleep problems, somatization, and symptoms of agoraphobia. The toll of cleanup work was evident 24 years after the Chernobyl accident among Estonian cleanup workers indicating the need for focused mental health interventions.

  6. Radon in Estonian buildings. Establishment of a measurement system and obtained results

    International Nuclear Information System (INIS)

    Pahapill, L.; Rulkov, A.; Swedjemark, G.A.

    1996-12-01

    One purpose of this project was the establishment of a radon monitoring programme inside the state environmental monitoring programme. Another purpose was to investigate regions, expected to have high radon levels indoors. A new method for the long-term measurement of indoor radon was established and the staff for these measurements was trained. The results of the measurement can be used by Estonian decision-makers to work out rules and standards. There is no legislative act in the field of radiation in Estonian at this time. To summarize the results of the measurements we can say that indoor radon concentrations vary by region. The radon investigations must be continued to identify the risk areas and types of housing construction. The results of the state radon monitoring are provided to the municipalities, who advice the owners of planned new houses to select the right construction for the house. A new project will follow with an investigation of radon in randomly selected dwellings, training and equipment for radon measurement in soil, and general advice with regard to radon, as well as assistance in preparing information about radon. 7 refs, 5 figs

  7. Vene kirjandus venestusaja eesti koolides. Russian Literature in the Estonian Schools of the Russification Era

    Directory of Open Access Journals (Sweden)

    Ülle Pärli

    2012-04-01

    Full Text Available This article aims to give an overview of literary instruction in schools of the russification era at the beginning of the 20th century in Estonia; this was likewise the curriculum of literary study offered to the generation of educated youth which included the Young Estonians. Based on official documents, archival materials, and memoirs, and through analyses of anthologies, literary histories, and teaching methods in use at the time, we attempt to reconstruct the outlines of literary reading and requirements for students in various types of schools. When, as a result of school reform, Russian became the language of instruction; lessons in Russian became central in the curriculum, alongside the word of God; selections from Russian literature were read in the original language. In the lower grades, teaching was by the so-called ”natural method”, intended to guarantee swift achievement of fluency in ”living Russian language”; this was later replaced by systematic textual analysis, which distinguished between belles lettres and other types of texts. However, the study of literature was always subordinated to the goals of language instruction. In institutions of secondary education, study of Russian literature was separate from language instruction. Indeed, Russian literature was the only literature systematically studied in high schools (though one must keep in mind that not all schools completely followed the official program. Private schools were especially noticeable for their greater freedom, though all of them had to take general curriculum directives into account. Reading of literary texts connected with other languages thus had to remain almost purely illustrative. In view of the above, in the upper grades of elementary school and high school, students obtained a thorough introduction to the Russian classics. According to the official school curriculum, Russian literary history ended with Nikolai Gogol. Attempts were made to ignore

  8. Identity and Othering in Past and Present: Representations of the Soviet Era in Estonian Post-Soviet Textbooks

    Directory of Open Access Journals (Sweden)

    Katrin Kello

    2018-02-01

    Full Text Available This paper analyses representations of the ‘core Soviet era’ (1945-1985 in Estonian post-Soviet history textbooks (1989-2016. Attitudes towards the Soviet system have been a rich resource for identity building, and hence a powerful political tool across the whole of the post-Soviet block. Based on an analysis of sections about the Soviet era in Estonia in 21 textbooks, the paper takes a look at how textbooks reflect broader processes of social meaning making, identity building and othering after a profound social and political turn. In 1989 and during the early 1990s, perspectives and narratives in Estonian history textbooks were closely related to social memory and national politics, enacting a specific social representation of the Soviet era that dominated the Estonian-speaking public space during the 1990s. The Soviet era, Russia and local Russians became the main Others for Estonia and Estonians. Over time, public discourse has diversified. The national curriculum and textbooks, however, still maintain the canon that formed in 1990s and thus reflect earlier sentiments. Apart from the increasing salience of Soviet-era daily life in more recent textbooks, the thematic choices and emphases have changed little since the 1990s. Therefore, even if the style of writing has ‘cooled down’, issues of identity preservation, resistance and accommodation, together with a saliently negative representation of wrongdoings by the Soviet system, still prevail. On the one hand, this testifies to the resilience of an established tradition in the textbook genre in general. On the other hand, it reflects the dominance of an ethnocentric tradition in Estonian history textbook writing. The paper discusses the implications of these findings for interethnic relations in Estonia.

  9. Connecting Mobile Game Advertising with Local Stores

    OpenAIRE

    Wen, Yanzhao

    2016-01-01

    With the growth of mobile market, mobile advertising and mobile game advertising are becoming more and more important. On one hand, mobile advertising is able to deliver relevant ads to targeted users based on their locations and behaviors. On the other hand, as the number of mobile game players and free-to-play mobile games are increasing, mobile game advertising forms one important way of monetization. It is important to increase the advertising effectiveness while producing friendly user e...

  10. Mobile application as a business strategy

    OpenAIRE

    Dordonne, Rudy

    2013-01-01

    The mobile phone market has gone through a revolution with the increase of power of the devices and the popularization of smartphones. Similarly to the change operated into the IT business more than two decades ago, the mobile phone market switched from hardware oriented to software oriented. The redistribution of powers over the market has generated new opportunities and mobile applications have become a major stake for the market's actors. The purpose of this research is to assess the va...

  11. Social mobility and consumption culture

    DEFF Research Database (Denmark)

    Sloth, Erik

    My project is driven by an interest in exploring social mobility in a consumer culture theory context. That is to what extent one can talk about the market being a lever or a barrier for social mobility? Thus the focus of my empirical study is to find insights into what role the market and its...

  12. On using an efficiency matrix in analysing profit per employee (on the basis of the Estonian SME software sector 

    Directory of Open Access Journals (Sweden)

    Paavo Siimann

    2015-11-01

    Full Text Available Service companies earn their profit mainly due to their employees’ intellectual skills, therefore, increasing profit per employee is one opportunity to increase profit and thereby also the company’s market value. In this article the number of employees, the value of owners’ equity and loan capital, operating expenses, net sales and profit before income tax have been used to analyse the change in profit per employee of the Estonian software small and medium-sized enterprise (SME sector in total, and for small and medium-sized companies separately in the years 2009–2013. Furthermore, this article demonstrates that the efficiency matrix methodology and its developments that were refined in Estonia and Russia from the 1960s to the 1990s can be deployed nowadays as well. Of all the components, profit margin and owners’ equity per employee showed the most rapid growth during the analysed period. Profit per employee was higher in the small enterprises segment and lowest among medium-sized enterprises, where owners’ equity per employee, net sales to operating expenses, and profit margin were lower than in small enterprises over the whole period analysed.

  13. Markets and organizations: individualism and economic theory

    NARCIS (Netherlands)

    Brouwer, M.

    2010-01-01

    Economic theory depicts markets and organizations as opposite allocation mechanisms. Market allocation is based on mobility and organization on instruction. The paper argues that markets and organizations are complements in economies that grow through innovation. Diversity of organizations lies at

  14. Risk Marketing

    OpenAIRE

    Boutang , Jérôme; De Lara , Michel

    2016-01-01

    In a modern world increasingly perceived as uncertain, the mere purchase of a household cleaning product, or a seemingly harmless bottle of milk, conveys interrogations about potential hazards, from environmental to health impacts. The main purpose of this article is to suggest that risk could be considered as one of the major dimensions of choice for a wide range of concerns and markets, alongside aspiration/satisfaction, and tackled efficiently by mobilizing the recent findings of cognitive...

  15. MARKET WATCH

    Institute of Scientific and Technical Information of China (English)

    2011-01-01

    By expanding yuan settlement in cross-border trade andallowing cross-border direct investment in the yuan, China aims to pushforward the internationalization of its currency. House prices are still holding up inChina, but property developers are under increasing pressures. China’s goldmarket bursts with vitality as investors seek safety amid soaringinflation. The automaker BYD faces serious headwinds due to a plunge insales. The telecom giant China Mobile faces slower growth in its customerbase due to cutthroat market competition.

  16. 基于移动通信客户行为分析的精确营销策略研究%Refined marketing strategy research based on customer behavior analysis of mobile communications

    Institute of Scientific and Technical Information of China (English)

    杨军

    2012-01-01

    With the development of the whole business and 3G operators,extensive marketing has significantly lagged behind in the development of the telecommunications market.The refined marketing,data mining,marketing management concepts and intelligent computing methods applied to the marketing of telecommunications products,refined marketing strategy research based on customer behavior analysis of mobile communications was build.This model based on customer behavior,build customer value model,customer stickiness model,the client transaction model and customer demand discrimination model,the four models build a marketing matrix,in order to achieve customer segments for different customers,a different retention or marketing strategies were implemented for different customers,then the model of implementation are assessed.Precise marketing strategy for the marketing team could provide regular marketing support services and enhance the market competitiveness of enterprises.%随着全业务和3G运营的发展,粗放式的营销方式已明显滞后于电信市场的发展。将精细化营销、数据挖掘等营销管理理念和智能计算方法运用到电信产品营销中,提出了基于移动通信客户行为分析的精确营销策略模型。本模型依据客户行为分别建立客户价值模型、客户粘性模型、客户异动模型和客户需求鉴别模型,利用4个模型构建营销矩阵,实现客户群细分,针对不同客户实施不同保有和营销策略并对模型实施应用评估。精确营销策略能够为营销队伍提供常规化营销支持服务,提升企业市场竞争力。

  17. Re-conceptualizing mother tongue tuition of Estonian abroad as a transnational phenomenon

    Directory of Open Access Journals (Sweden)

    Maarja Siiner

    2017-05-01

    Full Text Available The governmental initiative called the Compatriots Programme, which supports language tuition in Estonian schools and societies abroad, reveals an increased interest in developing intergenerational language transmission in the growing Estonian diaspora. This transnational language political activity signals a new era in language policy, where nation states are increasingly decentralized by migration. The evaluation of the program furthermore reveals that organizing such schools requires a willingness to take language political agency, typically conducted by well-educated and well-integrated resourceful transnational multilingual parents. The present article outlines the results of an ethnographic study of the process of establishing the Estonian School in Copenhagen. This step has demanded a change in the mindset still prevailing in Estonia that language political activities, such as planning language acquisition, are solely the responsibility of the state. Since the prevailing language ideology in Denmark is not favorable towards multilingualism in migrant languages, intergenerational language transmission furthermore presupposes a feeling of ownership of the language and high language self-esteem. "Hargmaise keelepoliitika sünd. Eesti keeleõppe korraldamise võimalikkusest välismaal Taani näitel" Hargmaisus, kasvav väljarändajate arv ja sellega ka eesti keele rääkijate hulk välismaal on jätnud oma jälje eesti keelepoliitikale. Kui varem uuriti peamiselt seda, kuidas eesti keel muukeelses kontekstis muutub, siis viimasel kümnendil on riik asunud aktiivselt toetama eesti keele jätkuvat kasutamist välismaal, rahastades rahvuskaaslaste programmi abil haridusprogramme. Kuid millised faktorid määravad selle, kas uus eestlaste põlvkond oskab ja tahab eesti keelt rääkida? Artikkel hindab etnograafilises ja sotsiolingvistilises võtmes Kopenhaagenis kolm aastat tegutsenud Eesti Kooli ja Lasteklubi näitel, millised on keelekasutust

  18. Mobile systems development

    DEFF Research Database (Denmark)

    Pedersen, Ole; Kristiansen, Martin Lund; Kammersgaard, Marc N.

    2007-01-01

    in XP. In general, we find XP well-suited for mobile systems development projects. However, based on our experiences and an analytical comparison we propose the following modifications to XP: Make an essential design to avoid the worst time waste during refactoring. For faster development, reuse code......Development of mobile software is Surrounded by much uncertainty. Immature software platforms on mobile clients, a highly competitive market calling for innovation, efficiency and effectiveness in the development life cycle, and lacking end-user adoption are just some of the realities facing...... development teams in the mobile software industry. By taking a process view on development of mobile systems we seek to explore the strengths and limitations of eXtreme Programming (XP) in the context of mobile software development. Following an experimental approach a mobile systems development project...

  19. Marketing Trends to Watch

    Science.gov (United States)

    Circle, Alison

    2009-01-01

    This article identifies 13 cultural trends that libraries can turn into opportunites to reach patrons. These trends include: Twitter, online reputation management, value added content, mobile marketing, and emotional connection.

  20. Research on Signaling Big Data Based Accurate Marketing for 4G Mobile Internet%4G移动互联网中利用信令大数据驱动精准营销的研究

    Institute of Scientific and Technical Information of China (English)

    李军

    2016-01-01

    To study how to solve the problem of accurate marketing for operators in the 4G Mobile Internet plus era, using the signaling big data analysis method, the paper proposed that signaling big data marketing platform should be founded ifrst in order to integrate online and oflfine resources of the operator, and then, user sense centralized marketing strategies should be planned accordingly. Finally, all marketing behaviors should be digitized to achieve the goal of supporting marketing.%为了研究如何解决4G移动互联网+时代中运营商精准营销的问题,利用信令大数据分析的手段和方法,首先通过建立信令大数据的营销平台,全面整合运营企业的线上线下资源,然后制定以用户实际感知为中心的市场营销策略,最后将整个营销行为数据化,从而达到支撑营销行动的目标。

  1. MARKET WATCH

    Institute of Scientific and Technical Information of China (English)

    2007-01-01

    After four days of breathtaking plunges, the Chinese stock market recovered to a period of steady growth thanks to encouragement from various government departments. The Chinese central bank will probably raise the interest rate in June after food prices increased dramatically in May. More good news for foreign banks. Early this month, the central bank allowed foreign banks to trade gold on the Chinese gold market and they are now able to issue bankcards in the country. Lenovo Group, China’s leading PC producer, is dedicated to exploring the rural market to boost its competitiveness. China Mobile will seek bidders to offer cell-phone handsets, a package worth 4-6 billion yuan.

  2. Motivations and barriers to the adoption of 3G mobile multimedia services: an end-user perspective in the Italian market

    OpenAIRE

    M. Pagani

    2003-01-01

    In this paper we review user information technology acceptance literature, formulate a model of consumer adoption of third generation mobile multimedia services. The results show that erceived usefulness, ease of use, price and speed of use are the most important determinants of adoption of multimedia mobile services.

  3. Programming the Mobile Web

    CERN Document Server

    Firtman, Maximiliano

    2010-01-01

    Today's market for mobile apps goes beyond the iPhone to include BlackBerry, Nokia, Windows Phone, and smartphones powered by Android, webOS, and other platforms. If you're an experienced web developer, this book shows you how to build a standard app core that you can extend to work with specific devices. You'll learn the particulars and pitfalls of building mobile apps with HTML, CSS, and other standard web tools. You'll also explore platform variations, finicky mobile browsers, Ajax design patterns for mobile, and much more. Before you know it, you'll be able to create mashups using Web 2.

  4. Whole-word frequency and inflectional paradigm size facilitate Estonian case-inflected noun processing.

    Science.gov (United States)

    Lõo, Kaidi; Järvikivi, Juhani; Baayen, R Harald

    2018-06-01

    Estonian is a morphologically rich Finno-Ugric language with nominal paradigms that have at least 28 different inflected forms but sometimes more than 40. For languages with rich inflection, it has been argued that whole-word frequency, as a diagnostic of whole-word representations, should not be predictive for lexical processing. We report a lexical decision experiment, showing that response latencies decrease both with frequency of the inflected form and its inflectional paradigm size. Inflectional paradigm size was also predictive of semantic categorization, indicating it is a semantic effect, similar to the morphological family size effect. These findings fit well with the evidence for frequency effects of word n-grams in languages with little inflectional morphology, such as English. Apparently, the amount of information on word use in the mental lexicon is substantially larger than was previously thought. Copyright © 2018 Elsevier B.V. All rights reserved.

  5. Determination of Heating Value of Estonian Oil Shale by Laser-Induced Breakdown Spectroscopy

    Directory of Open Access Journals (Sweden)

    M. Aints

    2018-01-01

    Full Text Available The laser-induced breakdown spectroscopy (LIBS combined with multivariate regression analysis of measured data were utilised for determination of the heating value and the chemical composition of pellets made from Estonian oil shale samples with different heating values. The study is the first where the oil shale heating value is determined on the basis of LIBS spectra. The method for selecting the optimal number of spectral lines for ordinary multivariate least squares regression model is presented. The correlation coefficient between the heating value predicted by the regression model, and that measured by calorimetric bomb, was R2=0.98. The standard deviation of prediction was 0.24 MJ/kg. Concentrations of oil shale components predicted by the regression model were compared with those measured by ordinary methods.

  6. Taxes, Estonian state budget and economic crises. Maksud, riigi eelarve ja majanduskriis

    Directory of Open Access Journals (Sweden)

    Olev Raju

    2013-01-01

    Full Text Available Recession has sharply erected the question of tax burden and the optimal proportion of different kinds of taxes among the incomes of the budget. Indirect taxes and consumption taxes, which proportion is different according to different methodologies, dominate in Estonian state budget. The buoyancy of a tax system based on taxes of that kind is especially weak during the recession. Difficulties concerning the incomes of budget have arisen the necessity for lifting taxes, which is possible as the tax burden is low now. But a sharp question of the optimal level of taxes is going to be raised. A formula for indirect tax optimum according to Ramsey taxes and Slutski decomposition has been proposed in the article.

  7. Comparative analysis of idiom selection and sequencing 5 in Estonian basic school EFL coursebooks

    Directory of Open Access Journals (Sweden)

    Rita Anita Forssten

    2017-05-01

    Full Text Available The article investigates the selection and sequencing of the idioms encountered in two locally-produced and international coursebook series currently employed in Estonian basic schools. It is hypothesized that there exists a positive correlation between idioms’ difficulty and coursebooks’ language proficiency level. The hypothesis is tested through a statistical analysis of the idioms found which are categorized in terms of their analysability into three categories where category 1 includes analysable semi-literal idioms, category 2 comprises analysable semi-transparent idioms, and category 3 encompasses non-analysable opaque idioms, and then analysed through an online language corpus (British National Corpus. The results of the study reveal that the coursebook authors under discussion have disregarded idioms’ frequency as a criterion for selection or sequencing, whereas the factor utilized to some extent is the degree of analysability.

  8. Conceptual co-presence of motion and emotion in the Estonian terms of personality

    Directory of Open Access Journals (Sweden)

    Heili Orav

    2010-05-01

    Full Text Available The purpose of the study was to find out whether the conceptual connection of emotion and motion is holding in the domain of personality traits. In a quantitative study 40 Estonian terms of personality traits were investigated and a conclusion was driven that, indeed, the qualities of emotionality and motion are perceived as co-present characteristics. In further data analysis some visualized measures were applied in order to get further insights into the hidden structure of the data. The self-organizing map (SOM analysis revealed an additional dimension of axiological evaluations present in the semantics and the SOM meta-analysis technique revealed groups of near synonymous words as well as gave overview of the more general structure common in the two data sets. The latter was tentatively explained by the person’s habitual level of activation.DOI: http://dx.doi.org/10.5128/ERYa6.21

  9. Factors Influencing the Adoption of Third-Generation Mobile Services by Consumer——Evidence from Chongqing Mobile Communications Market%消费者采用3G移动通讯的影响因素研究——对重庆移动通讯市场的实证研究

    Institute of Scientific and Technical Information of China (English)

    韩煜东; 刘伟

    2012-01-01

    自从中国发放3G牌照后,虽然新一代3G通讯在技术上拥有巨大的优势,但市场渗透率却不尽如人意。针对此问题本文采用选择型联合分析法,从消费者面对不同通讯服务的选择行为中,获得了消费者对于通讯产品属性的效用系数。结果表明:目前3G通讯的技术优势并没有对消费者起到应有的作用,而通话费、上网费及高购机成本是阻碍采用3G的关键因素,中国移动在3G背景下依然拥有较强的品牌效用,同时消费者对移动增值服务具有选择性。本文研究结论对于认知消费者在通讯市场的行为和帮助移动运营商更有效制定营销政策的实践具有重要意义。%Since the Chinese government granted the third generation(3G) mobile service license,the 3G mobile service’s performance in market has not been satisfactory despite of its advantage in technology.The paper applies choice-based conjoint analysis to customers’choice behavior in front of various 3G mobile service.From the choice behavior data,the paper analyzes and achieves partworths of 3G product’s attributes.The result show that advantage of 3G technology does not prompt permeation in market,and voice service price,mobile data service price and high 3G phone price become obstructive factors;meanwhile,China Mobile Company’s brand is still strong.The result is significant in recognizing behavior of Chinese customers in mobile service market and would help 3G service providers develop marketing strategy more effectively.

  10. Change in medical plant use in Estonian ethnomedicine: a historical comparison between 1888 and 1994.

    Science.gov (United States)

    Sõukand, Renata; Kalle, Raivo

    2011-05-17

    The aim of this paper is to compare the changes in the utilization of species from various hemeroby categories (indicating the degree of sensitivity of the plant to human impact) using historical data concerning the years 1888-1994. The authors digitised 8808 handwritten reports, reflecting local ethnopharmacological knowledge from 8 selected collections from the Estonian Folklore Archives of the Estonian Literary Museum. They were semi-quantitatively analyzed according to the sensitivity to human impact of 540 taxa that could possibly be related to the plant vernacular names given in the reports. Although in different periods of time the number of ethnopharmacologically used plants has changed, the proportion of plants utilized from each group has remained relatively same, consisting on average of: 23% anthropophytes, 42% apophytes, 32% hemeradiaphores and 3% hemerophobes. Comparison of the application of the most used plants revealed considerable changes of plant utilization, in which the varied use of the most popular anthropophytes increased and the applied scope of the most popular hemeradiaphores and hemerophobes decreased almost by twofold in one century. Case studies on seven taxa are presented, of them, use of Allium sativum L., Aesculus hippocastanum L. and Mentha xpiperita L. increased, whereas the use of Hordeum L., Orchidaceae, Paris quadrifolia L. and Briza media L. decreased greatly. This research contributes to the better understanding of the cognitive and human ecological concepts underlying the use of medicinal plants in Estonia. Strong increase in the ethnomedical utilization of plants depending on human influence, and a decrease in the use of taxa that do not prefer human activities indicates that, despite some of the population still have access to natural resources and diverse knowledge of the medical use of plants, the majority relies on a very narrow selection and a rather restricted herbal landscape. Copyright © 2011 Elsevier Ireland Ltd

  11. MOBILE TELEVISION: UNDERSTANDING THE TECHNOLOGY AND OPPORTUNITIES

    OpenAIRE

    Omar AlSheikSalem

    2015-01-01

    Television have converged the technologies of movies and radio and now being converged with mobile phones. Mobile TV is the result of the convergence between mobile devices and television. Mobile TV is a key device and service that enrich civilization with applications, vast market and great investment. Mobile TV is an important subject that has a potential impact on leading edge technologies for promising future. In the time being Mobile TV is still in its early stages and has many potential...

  12. 一种基于实时CTR的移动应用商店内容推荐改进算法%An Improvement of Content-Recommend Algorithm Based on Real-time CTR in Mobile Market

    Institute of Scientific and Technical Information of China (English)

    冯欣; 夏旸

    2017-01-01

    针对内容信息过载,冷启动等导致移动应用市场用户消费受限、广告收入受阻的问题,文章提供一种能够提高移动应用市场人均分发能力的内容推荐算法.首先,收集一段时间内产生的内容推荐数据,作为待处理的推荐内容集合.然后,通过一种改进的实时CTR推荐算法,对已有内容进行基于展示、点击、下载的重新排列,并将重新排列的数据展示在移动应用市场内部.与传统的CTR推荐算法相比较,改进后的实时CTR推荐算法在评价维度上更加合理.通过对比,改进后的实时CTR推荐算法可以提高移动应用市场的分发能力,适用于信息过载下的移动应用市场.%For the content and information overload,cold start and others as results of the limitation of mobile applica-tion market users' consumption and the obstruction of advertise revenue, in this paper, a content-recommend algo-rithm to improve the consumption ability of the mobile application market for each consumer is provided. First,the rec-ommended content datum generated within the period are collected as the pending set. Then, through an improved re-al-time CTR recommendation algorithm, the existing contents based on their impressions are rearranged, clicked and downloaded,then the result in mobile application market is displayed. Compared with the traditional CTR recommenda-tion algorithm,the improved real-time CTR recommendation algorithm is more reasonable in the evaluation dimensions. By contrast, the improved real-time recommendation algorithm can improve the distribution capabilities of the mobile application market,especially for those with the problem of information overload.

  13. Smoking prevalence and attitudes towards smoking among Estonian physicians: results from cross-sectional studies in 2002 and 2014

    OpenAIRE

    Põld, Mariliis; Pärna, Kersti

    2017-01-01

    Objectives To explore smoking prevalence and attitudes towards smoking among Estonian physicians in 2002 and 2014. Design Two self-administered cross-sectional postal surveys were conducted among practising physicians in Estonia. Participants Initial sample consisted of all practising physicians in Estonia. The corrected response rate was 67.8% in 2002 and 53.1% in 2014. Present study sample was restricted to physicians younger than 65 years (n=2549 in 2002, n=2339 in 2014). Methods Age-stand...

  14. Mutational analysis of COL1A1 and COL1A2 genes among Estonian osteogenesis imperfecta patients.

    Science.gov (United States)

    Zhytnik, Lidiia; Maasalu, Katre; Reimann, Ene; Prans, Ele; Kõks, Sulev; Märtson, Aare

    2017-08-15

    Osteogenesis imperfecta (OI) is a rare bone disorder. In 90% of cases, OI is caused by mutations in the COL1A1/2 genes, which code procollagen α1 and α2 chains. The main aim of the current research was to identify the mutational spectrum of COL1A1/2 genes in Estonian patients. The small population size of Estonia provides a unique chance to explore the collagen I mutational profile of 100% of OI families in the country. We performed mutational analysis of peripheral blood gDNA of 30 unrelated Estonian OI patients using Sanger sequencing of COL1A1 and COL1A2 genes, including all intron-exon junctions and 5'UTR and 3'UTR regions, to identify causative OI mutations. We identified COL1A1/2 mutations in 86.67% of patients (26/30). 76.92% of discovered mutations were located in the COL1A1 (n = 20) and 23.08% in the COL1A2 (n = 6) gene. Half of the COL1A1/2 mutations appeared to be novel. The percentage of quantitative COL1A1/2 mutations was 69.23%. Glycine substitution with serine was the most prevalent among missense mutations. All qualitative mutations were situated in the chain domain of pro-α1/2 chains. Our study shows that among the Estonian OI population, the range of collagen I mutations is quite high, which agrees with other described OI cohorts of Northern Europe. The Estonian OI cohort differs due to the high number of quantitative variants and simple missense variants, which are mostly Gly to Ser substitutions and do not extend the chain domain of COL1A1/2 products.

  15. College Access Marketing

    Science.gov (United States)

    Tremblay, Christopher W.

    2011-01-01

    College Access Marketing (CAM) is a relatively new phenomenon that seeks to positively influence the college-going rate. This report defines CAM, describes CAM examples, and discusses how CAM seeks to counter barriers to college. It explores four main elements of CAM: information, marketing, advocacy, and social mobilization. Further, it…

  16. How to Improve the Supportive Role of Estonian Innovation System toward Launching New Products by High Technology Companies?

    Directory of Open Access Journals (Sweden)

    Liisi Sepp

    2013-01-01

    Full Text Available The purpose of the study is to evaluate how supportive is Estonian national innovation system toward the launching of new innovative products by high technology firms. The article intends to combine two broad areas of research – national innovation system approach and the different models of the new product launching. Based on the literature review and in-depth analysis of three case studies of Estonian high-tech company’s major barriers as well success factors of highly innovative product launches were identified. The barriers of the new product launching were linked with the systemic failures of the national innovation system. The most relevant failures of Estonian national innovation system inhibiting the new product development are capability and networking failures. The sources of innovation of high-technology firms are too narrow, linkages with domestic firms and higher education institutions as well with foreign firms are poorly developed. High-tech firms have also serious capacity problems due to the extremely weak support mechanism by national innovation system on the seed funding stage of product development and prototype building stage as well. Paper argues that resources needed for the innovation should not be looked too narrowly following linear innovation model approach. Instead interactive approach is needed, which combines capability building, network development, interactive learning with direct investments into fundamental research.

  17. 基于互联网思维的小米手机营销模式探析%Explore and Analysis of Millet Mobile Marketing Mode of Base on Thought for Internet

    Institute of Scientific and Technical Information of China (English)

    靳娟娟

    2015-01-01

    Thought for Internet, it was in the (mobile) Internet, big data and cloud computing, the Internet under the background of the development of science and technology, rethought the whole commercial ecological way to the market, the user, product, the enterprise value chain. Early millet mobile created comfortable, user experience, convenient online marketing, low price, the millet become outstanding in domestic handset. O2O model as new birth of consumption experience, let consumer experience changed from inner to action. Emotional of demand, personalization of content, the process of value, motivation of moralization dominate the customer consumption choices. Although millet mobile phone successful adoption of Internet thinking and hunger marketing strategy quickly occupied the domestic smartphone market, but in the long term view, hunger marketing strategy would bring serious harm, the user sincere communication is the enterprise benign development trend.%互联网思维,就是在(移动)互联网、大数据、云计算等科技不断发展的背景下,对市场、对用户、对产品、对企业价值链乃至对整个商业生态进行重新审视的思考方式。小米手机创建初期,舒适的用户体验、便捷的线上营销、低廉的价格,使小米一跃成为国产手机的佼佼者。O2O模式这种新的消费体验诞生,让消费者的体验从内心到行动上都有所改变,需求的情感化、内容的个性化、价值的过程化、动机的道德化主导客户消费选择。虽然小米手机成功采用互联网思维及饥饿营销策略迅速占领了国内智能手机市场,但从长远意义上看,饥饿营销策略必将带来严重危害,用户真诚沟通才是企业的良性发展趋势。

  18. Coopetitive Service Innovation in Mobile Payment Ecosystems

    OpenAIRE

    Zhong, Junying

    2015-01-01

    Mobile payments are a new way to pay in the digital era. The emerging mobile payment platforms and services enable viable businesses through exchanges of value between consumers and collaborating actors in a real-time and context-specific way. However, business interactions in mobile payment markets are reected in a highly dynamic market structure that requires coopetition (simultaneous competition and collaboration) between the participants in the markets. This dissertation studies how mo...

  19. QR Code: An Interactive Mobile Advertising Tool

    OpenAIRE

    Ela Sibel Bayrak Meydanoglu

    2013-01-01

    Easy and rapid interaction between consumers and marketers enabled by mobile technology prompted  an increase in the usage of mobile media as an interactive marketing tool in recent years. One of the mobile technologies that can be used in interactive marketing for advertising is QR code (Quick Response Code). Interactive advertising brings back some advantages for the companies that apply it. For example, interaction with consumers provides significant information about consumers' preference...

  20. Kolm Eesti Robinsoni: Daniel Defoe romaan eesti tõlkes / Three Estonian Robinsons: Daniel Defoe’s Novel in Estonian Translation

    Directory of Open Access Journals (Sweden)

    Ene-Reet Soovik

    2012-06-01

    Full Text Available The article discusses three Estonian translations of Daniel Defoe’s Robinson Crusoe into Estonian with the focus on the completeness of the translated texts and the characterisation given to these in paratextual information. While there are several translations and versions of the tex t available in E stonian that have either used a mediating language or do not proceed directly from Defoe’s novel, three editions explicitly list Defoe’s English-language Robinson Crusoe as their source text. These are Rudolf Sirge’s translation from 1950 and two editions translated by Valter Rummel that appeared in 1984 (reprinted in 2001 and 2007, respectively. The article sets out to discover the main differences between the three editions and the possible reasons that may have triggered their publication in Estonia at those particular times. In order to approach the issues, a general framework derived from descriptive translation studies is employed with an emphasis on Gideon Toury’s chrestomatic treatment of translation norms. Thus an attempt is made to detect the preliminary translational norms regarding translation policy, particularly the choice of texts to be translated, as well as the matricial norms that concern the fullness of the translated text and are part of operational norms manifested in the translator’s decisions which, in two of the cases at hand, may also have been decisions made by the editor or the censor. Rudolf Sirge’s translation appeared at a time when Estonia had fairly recently been incorporated into the Soviet Union and there was a lack of children’s literature ideologically appreciated by the regime. This may account for the packaging of the book as a work with a strong didactic bent, while its primary audience was taken to be children and young adults for whom the protagonist served as an example of a hard-working and tenacious hero to be emulated by young Soviets. The target text has been considerably shortened as

  1. Estonian exceptionalism

    Index Scriptorium Estoniae

    2011-01-01

    Ulatuslikud kärped ja liitumine eurotsooniga toovad Eestist häid majandusuudiseid: töötus langeb, majandus kasvab, eksport tõuseb, eelarve on plussis, reitinguagentuur Fitch krediidireiting tõusis tasemele A+

  2. With or without articles? A comparison of article-like determiners in Estonian and Finnish

    Directory of Open Access Journals (Sweden)

    Helen Hint

    2017-10-01

    Full Text Available In this paper, we compare the use and functions of definite and indefinite article-like determiners in Estonian and Finnish. Our main aim is to explore whether the factors that explain the choice of particular determiner forms are similar in Estonian and Finnish. We use a picture-sequence based elicitation experiment to collect spoken narratives from adult native speakers of Estonian and Finnish, and apply non-parametric tree and forest models to analyze the data. Our findings indicate that number of mention and animacy are important predictor variables in both languages, but their exact effect is divergent. We also find that in Finnish, case of the determiner NP proves to be an important factor, while in Estonian, syntactic role of the NP explains some aspects of determiner form choice. Nevertheless, the overall usage frequency of determiners is modest in the Estonian and Finnish data, and the process of grammaticalizing articles is only in initial stages in both languages. *** Artikliga, artiklita? Eesti ja soome keele artiklilaadsete määratlejate võrdlus Siinses uurimuses analüüsime võrdlevalt artiklilaadseid definiitseid ja indefiniitseid määratlejaid eesti ja soome keeles. Eelkõige kõrvutame eesti keele definiitset määratlejat see ja soome keele definiitseid määratlejaid se ja tämä ning eesti ja soome indefiniitset määratlejat üks/yks(i. Samuti vaatleme eesti keele possessiivpronoomeni oma ning soome 3sg possessiivsufiksi (-nsa/-nsä, -Vn referentsiaalseid omadusi. Uurimuse põhieesmärgiks on selgitada, millised on peamised määratlejate kasutust mõjutavad keelelised faktorid eesti ja soome keeles ning kas need faktorid on keeliti sarnased või erinevad. Ühtlasi otsime vastust küsimusele, kas eesti ja soome keeles on põhjust rääkida määratlejate grammatisatsioonist artikliteks. Uuritav keelematerjal pärineb pildiseeria põhjal kogutud suulistest narratiividest. Uurimuses osales 20 eesti ja 20 soome keele

  3. Passion, Relational Mobility, and Proof of Commitment: A Comparative Socio-Ecological Analysis of an Adaptive Emotion in a Sexual Market.

    Science.gov (United States)

    Yamada, Junko; Kito, Mie; Yuki, Masaki

    2017-01-01

    Although monogamy, the exclusive bonding with a specific partner, is one characteristic of modern human mating, long-term romantic relationships inherently possess the commitment problem, which is the conflict between maintaining a relationship with a certain partner and seeking attractive alternatives. Frank has argued that love and passion help solve this problem because they make individuals commit voluntarily to the relationship, leading the other party to also be committed with less concern over being cheated on or rejected. Combining this idea with the comparative socio-ecological approach, we hypothesize that passion will be more pronounced in social environments in which people have greater freedom to choose and replace their partners (i.e., high relational mobility) than in societies in which relationships tend to be more stable and hard to change (i.e., low relational mobility). To test this hypothesis, we compared Americans (living in a society with high relational mobility) and Japanese (living in a society with low relational mobility). As predicted, Americans were more passionate toward their romantic partners than Japanese, and this cultural difference was partially explained by the levels of perceived relational mobility in participants' local ecology. Moreover, more intense passion was found to lead to greater commitment behaviors in both societies. The importance of taking socioecological factors into consideration for the theory of the adaptive function of interpersonal emotions is also discussed.

  4. 基于移动互联网的旅游企业营销创新研究%STUDY ON THE MARKETING INNOVATION OF TOURIMS ENTERPRISES BASED ON MOBILE INTERNET

    Institute of Scientific and Technical Information of China (English)

    田磊

    2014-01-01

    随着移动互联网技术的成熟和发展,旅游者的行为方式发生改变,相应的旅游企业营销模式也产生了改变。笔者分析了移动互联网对旅游企业营销的重要意义,并对目我国前旅游企业在移动互联网环境下营销存在的现状和问题进行了阐述,最后提出了旅游企业的营销创新策略。%With the development of Mobie Internet,tourism enterprises marketing mode change because of tourism behavior.This paper analyzes the importance of tourism enterprises in mobile internet erea,and discuss the current status and problems of tourism enterprises in mobile internet environment.The innovation strategy in tourism enterprises marketing was put forward.

  5. MARKET WATCH

    Institute of Scientific and Technical Information of China (English)

    2010-01-01

    As illustrated by the current session of the Canton Fair,China’s exports are staging a swift comeback,though uncertainties lie ahead. In its drive toward a more sustainable economy,the country bumps up lending for the western regions and small businesses. Foreign banks are losing ground in China due to a lending spree by local rivals. Online travel agents scramble to pledge the lowest prices for hotels as they tap an over-crowded market. Also under pressure is China Mobile that recorded slower profit growth for the first quarter of the year. China launches an international commodities trading platform in Beijing on April 20.

  6. A niche marketing guide for lamb cooperatives

    OpenAIRE

    Kazmierczak, Tamra Kirkpatrick; Bell, James B.

    1995-01-01

    The two types of niche markets targeted by lamb marketing cooperatives are described in this guide. The first type includes specialty middlemen outlets that cooperatives used to market lamb to specialized niches within the traditional meat marketing system of retail food stores, restaurants, food service outlets, and specialty distributors. The second type includes those outlets that cooperatives used to market lamb directly to the consumer, such as freezer markets, farmers' markets, mobile m...

  7. MARKET WATCH

    Institute of Scientific and Technical Information of China (English)

    2009-01-01

    According to November economic figures, the Chinese economy is on track for recovery on all fronts. The logistics industry recoups its strength, though woes on the trade front require more time to fully recover. By partly withdrawing tax incentives for prospective real estate and auto buyers, China aims to calm the bubbling markets. Auto behemoth General Motors forges a joint venture with Shanghai Automotive Industry Corp. Group to maneuver into the emerging Indian auto market. Canadian handset maker RIM launches a version of the BlackBerry that supports the TD network of China Mobile for millions of individual users in China. Siemens makes a push into green business in China with a 2-billion-yuan ($293 million) sale.

  8. The Energy Market 2004

    Energy Technology Data Exchange (ETDEWEB)

    NONE

    2004-08-01

    This publication describes the markets for network based energy in a Nordic perspective, with an extension to the EU. The ongoing harmonization of the energy market policy is described in more detail in the sections dealing with energy policy and regulations. The network based energy markets differ in size, ownership structure and competition. The electricity and district heating markets in Sweden were deregulated in 1996. However, the natural gas market is being deregulated in stages, and will be completely open to competition by 2007 at the latest. The rules for promoting competition in trading and production on the network based energy markets have therefore been continually changed. The chapters dealing with the markets describe the effects of deregulation and how the market structures have changed. If a market is to perform well, the consumers must be active. A study performed by 'Elkonkurrensutredningen' (Electricity competition committee) shows that switching to a different supplier involves costs that restrict consumer mobility, and that the consumers are not sufficiently well informed. This publication also describes the development of prices and how the trading prices have developed on the competitive market. The markets for network based energy are in the course of continual development. This report gives a coherents view of the way the markets work and their development from a national monopoly to an open, competitive market. On such a deregulated market, consumers enjoy increased diversity and freedom of choice. This, in turn, has created the conditions for better utilization of resources at the production stage.

  9. The Energy Market 2004

    International Nuclear Information System (INIS)

    2004-01-01

    This publication describes the markets for network based energy in a Nordic perspective, with an extension to the EU. The ongoing harmonization of the energy market policy is described in more detail in the sections dealing with energy policy and regulations. The network based energy markets differ in size, ownership structure and competition. The electricity and district heating markets in Sweden were deregulated in 1996. However, the natural gas market is being deregulated in stages, and will be completely open to competition by 2007 at the latest. The rules for promoting competition in trading and production on the network based energy markets have therefore been continually changed. The chapters dealing with the markets describe the effects of deregulation and how the market structures have changed. If a market is to perform well, the consumers must be active. A study performed by 'Elkonkurrensutredningen' (Electricity competition committee) shows that switching to a different supplier involves costs that restrict consumer mobility, and that the consumers are not sufficiently well informed. This publication also describes the development of prices and how the trading prices have developed on the competitive market. The markets for network based energy are in the course of continual development. This report gives a coherents view of the way the markets work and their development from a national monopoly to an open, competitive market. On such a deregulated market, consumers enjoy increased diversity and freedom of choice. This, in turn, has created the conditions for better utilization of resources at the production stage.

  10. Data mining mobile devices

    CERN Document Server

    Mena, Jesus

    2013-01-01

    With today's consumers spending more time on their mobiles than on their PCs, new methods of empirical stochastic modeling have emerged that can provide marketers with detailed information about the products, content, and services their customers desire.Data Mining Mobile Devices defines the collection of machine-sensed environmental data pertaining to human social behavior. It explains how the integration of data mining and machine learning can enable the modeling of conversation context, proximity sensing, and geospatial location throughout large communities of mobile users

  11. 职业流动的途径及其相关因素对上海市劳动力市场的实证分析%Paths of Job Mobility and Their Predictors:Results from an Empirical Analysis of the Chinese Urban Labor Market

    Institute of Scientific and Technical Information of China (English)

    陆德梅

    2005-01-01

    When studying job mobility, economists and sociologists have different focuses: The former tend to emphasize "pure rationality" and "maximized profit" as the driving forces; whereas the latter usually focus on the societal and non-economic factors. Further differences are seen in their discussion of the paths of job mobility: In addition to the formal paths based on the "human (intellectual) capital" illustrated by economists, sociologists emphasize the informal or relational paths based on the "social capital." This paper presents the results of an empirical analysis of the job mobility paths in the Chinese urban labor market in transition. Workers with low levels of education tend to rely upon their "social capital" when they have to change jobs. In contrast, those with higher education tend to obtain job mobility via formal paths, reflecting the value of their "human capital", which is an indicator of a highly effective labor market.

  12. Smartphone's Operating Systems and market share

    OpenAIRE

    Ferreras Andreu, Javier

    2011-01-01

    During the last decades, mobile phone’s market has changed people’s communication ways. Several technological improvements have been reached mainly in the last fifteen years, making possible to add new features to mobile phones. As devices became more popular and included new services, a market grew around them. The following pages contain a market analysis from the different members of the mobile phone’s industry: manufacturers, operating system companies, operators, developers and custom...

  13. Frost related dieback in Estonian energy plantations of willows in relation to fertilisation and pathogenic bacteria

    Energy Technology Data Exchange (ETDEWEB)

    Cambours, M.A.; Nejad, P. [Department of Forest Mycology and Pathology, Swedish University of Agricultural Sciences, Box 7026, 750 07 Uppsala (Sweden); Heinsoo, K. [Institute of Zoology and Botany, Estonian Agricultural University, Riia 181, 51014 Tartu (Estonia); Granhall, U. [Department of Microbiology, Swedish University of Agricultural Sciences, Box 7025, 750 07 Uppsala (Sweden)

    2006-03-15

    Two 9-year old Estonian Salix plantations suffering from dieback were studied: one situated on poor mineral soil and divided into fertilised and unfertilised plots (Saare plantation) and another growing on a well-decomposed and nitrogen-rich organic soil, without fertiliser application (Kambja plantation). Bacteria from internal tissues of visually damaged shoots from seven clones were isolated in spring and autumn. The strains were subsequently biochemically characterised and tested for ice nucleation activity and pathogenicity on Salix. Some strains were also analysed with 16S rRNA. High numbers of culturable bacteria were found, belonging mainly to Erwinia, Sphingomonas, Pseudomonas and Xanthomonas spp. Fertilised plots were significantly more colonised by bacteria than unfertilised plots and also more extensively damaged, showing a lower density of living plants after 7 years of culture. More ice nucleation active (INA) strains were found in Saare fertilised plots and at Kambja than in Saare unfertilised plots. Likewise, most pathogenic strains were isolated from Saare fertilised plots and from Kambja. For some of the willow clones studied, dieback appeared to be related to both clonal frost sensitivity and abundance of INA and pathogenic bacteria. The plantations probably suffered from the presence of high amounts of pathogens and from frost related injuries aggravated by INA bacteria. Most probably the fertilisation at Saare and the nitrogen-rich soil at Kambja created a favourable environment for bacterial development and led to high dieback levels after the first harvest. (author)

  14. Estonian energy system: Proposals for the implementation of a cogeneration strategy

    International Nuclear Information System (INIS)

    Lund, H.; Hvelplund, F.; Ingermann, K.; Kask, U.

    2000-01-01

    Since the Soviet era Estonia inherited oil-shale-based electricity plants, with a capacity of 3000 MW. Oil shale now provides Estonia with very low electricity prices. However, most of the stations are very old. Half of them were built before 1965, and sooner or later the old oil shale production units will have to be replaced. Estonia will then have to face serious increases in electricity production prices. At the same time Estonia has problems in restoring its district heating systems. The prices are rising and may consumers have converted to other heating sources such as electric heating. The major long-term strategic policy choices to make in Estonia are to decide (1) whether the oil shale power stations should be replaced by new centralized production units such as new oil shale stations or nuclear power, or (2) whether the electricity production should be decentralized. In the centralized solution (oil shale or nuclear power), the domestic heating will be left to boilers or electric heating leading to a very high primary energy supply. In the decentralized solution, Estonia could benefit from the advantage of cogeneration leading to very low fuel consumption. But this latter strategy depends on the restoration of the district heating systems. This article seeks to form a strategy to improve the efficiency of the Estonian energy system by increasing the use of cogeneration. (author)

  15. Vitality of the Estonian forests (results of the inventory and research)

    International Nuclear Information System (INIS)

    Karoles, K.

    1991-01-01

    Factors affecting Estonian forests are: The environmental, specially atmospheric pollution, - the foundation of new forests as monoculture on unsuitable locations, - mechanical damages by unsuitable forest machinery, - unfavourable water conditions, - Heterobasidion or Armillaria rot roots. Local damages in consequence of air pollutants are distributed in environments of Tallinn, Kivioli, Kohtla-Jaerve and the thermal power stations (Narva), where the SO 2 -content in the air is on the average higher than 50 (80) μg/m 3 . Pine forests on dry sand soils (600 ha damaged in 1989) and the older spruce forests show the new type of forest decline. High Al-ion concentration, disturbances of the Ca-Mg-metabolism, an extreme nutrient deficit, (specially N-deficit) and periodical water deficit as well as pathogenic fungi are damaging the trees. Spruces show nonspecific defoliation, needle necrosis, needlefall, occurence of fungal diseases. More damaged are the spruce forests in regions with basic precipitations and high sulphur-deposition. (orig./UWA) [de

  16. Gender differences in factors associated with sexual intercourse among Estonian adolescents.

    Science.gov (United States)

    Part, Kai; Rahu, Kaja; Rahu, Mati; Karro, Helle

    2011-06-01

    To examine factors associated with early sexual intercourse among 15 to 16-year-old adolescents by gender. The data were collected from a random sample of Estonian basic schools' ninth grade pupils in 1999 using self-completed questionnaires. A multivariate logistic regression analysis for boys and girls was used to test for associations between sexual intercourse, and personal gender role-related attitudes, attitudes towards sexual intercourse, pubertal timing, smoking status and experience of drunkenness. Of the respondents, 14.6% of boys and 13.1% of girls had experienced sexual intercourse. Traditional gender role-related attitudes were associated with sexual intercourse among girls, but not among boys. Smoking and experience of drunkenness was strongly associated with sexual intercourse for both genders. Gender differences in the association between gender role-related attitudes and early sexual intercourse were observed among 15 to 16-year-olds in Estonia. Smoking and experience of drunkenness were strongly related to sexual intercourse for both genders.

  17. Sexual behavior, depressive feelings, and suicidality among Estonian school children aged 13 to 15 years.

    Science.gov (United States)

    Heidmets, L; Samm, A; Sisask, M; Kõlves, K; Aasvee, K; Värnik, A

    2010-01-01

    The present paper is based on a WHO Collaborative Cross-National Study "Health Behavior in School-Aged Children (HBSC)." It aimed at describing and analyzing how the sexual behaviors of 13- to 15-year-old Estonian school children were associated with self-reported depressive feelings and suicidality. Distinctive behavioral traits in relation to age of first sexual intercourse were also investigated. Self-reported questionnaires from school children (n = 3,055) were analyzed. In total, 15.2% of school children reported being nonvirgin. Among 13-year-olds, 2.9% of girls and 6.8% of boys were nonvirgins. Approximately 25% of the 15-year-old girls and boys were nonvirgins. The likelihood of depressive feelings and suicidal ideation increased significantly in both genders with loss of virginity. Boys who had lost their virginity at 13 years or younger were 4.2 times more likely to have suicidal thoughts; comparable girls were 7.8 times more likely to have suicidal thoughts. Compared to virgins, youths who had lost their virginity reported poor self-assessed health and more risk behaviors in themselves and their peers. Experiences of sexual intercourse increased the odds ratios for depressive feelings and suicidality. The earlier sexual intercourse was initiated, the greater were the odds of lower mental well-being. Risk behaviors emerged as a complex phenomenon requiring complex prevention.

  18. Supervision, mentorship and peer networks: how Estonian early career researchers get (or fail to get support

    Directory of Open Access Journals (Sweden)

    Jaana Eigi

    2018-03-01

    Full Text Available The paper analyses issues related to supervision and support of early career researchers in Estonian academia. We use nine focus groups interviews conducted in 2015 with representatives of social sciences in order to identify early career researchers’ needs with respect to support, frustrations they may experience, and resources they may have for addressing them. Our crucial contribution is the identification of wider support networks of peers and colleagues that may compensate, partially or even fully, for failures of official supervision. On the basis of our analysis we argue that support for early career researchers should take into account the resources they already possess but also recognise the importance of wider academic culture, including funding and employment patterns, and the roles of supervisors and senior researchers in ensuring successful functioning of support networks. Through analysing the conditions for the development of early career researchers – producers of knowledge – our paper contributes to social epistemology understood as analysis of specific forms of social organisation of knowledge production.

  19. Mobile Advertising : A Case study of Mobile advertising Solutions

    OpenAIRE

    Salim, Ali; Alikhani, Nima

    2009-01-01

    This report has been produced as a result of a Thesis assignment conducted at Ericsson. Itspurpose is to give an overview of the Mobile Advertising industry. In this report an overviewof mobile advertising is presented and thru which channels advertising could be used. Thenthree mobile advertising campaigns are shown and described with background, strategy andresults. The different global markets, the different actors in the value chain and how the onlinebehavior has changed are analyzed. The...

  20. Seltsi muuseumist riigi keskmuuseumiks: ikka ajutiste lahendustega / Changes in the Estonian National Museum from 1909 to the present.

    Directory of Open Access Journals (Sweden)

    Krista Aru

    2011-01-01

    Full Text Available Changes in the Estonian National Museum from 1909 to the presentThe Estonian National Museum was founded in Tartu in 1909 as part of the national movement. With its activities and connections in society, the ENM helped create Estonian society, the nation’s collective memory and identity.The ENM has always been – despite the changing locations, names, and content – one of the symbols of national identity. But at the same time, ENM has never had its own building designed specially for the museum’s purposes.Since 1909 there have been several attempts to establish a home for the ENM. At first (1909–1923, Estonian society wanted to establish the museum in the center of Tartu. The museum was intended to become a key institution of the growing nation and establishing the nation’s identity.At last in 1923 the ENM secured the Raadi manor, outside the center of the city, in a beautiful park, near the lake with its boats and water attractions. In this manor the first permanent exhibition of mainly 19th century Estonian peasant life was compiled, and the ENM operated in the Raadi manor from 1923–1940 as the “Estonian’s own museum” The years of alternating occupations, World War II, and political terror damaged and destroyed the whole society. The Raadi manor was destroyed in the war too, and the ENM itself was divided into two parts – the State Ethnographic Museum and the State Literary Museum. The collections of the ENM were given to Tallinn and to many different places inside and outside Tartu. Then began “the period of temporary location” that continues today. The museum is located in several places in the city of Tartu.In 1988, the prior name of the State Ethnographic Museum – the Estonian National Museum – was reinstated. Since the 1990s there have been many attempts to secure a special building for the ENM. Now, at last, as a result of serious economic pressure, we are closer to this goal than ever. During the last five

  1. Implementation of quality assurance and quality control in the Nuclear Analytical Laboratory of the Estonian Radiation Protection Centre

    International Nuclear Information System (INIS)

    Koeoep, T.; Jakobson, E.

    2002-01-01

    The Analytical Laboratory of the Estonian Radiation Protection Centre is in the process of implementing the system of Quality Assurance (QA) and Quality Control (QC) in the framework of the IAEA TC Project RER/2/004/ 'QA/QC of Nuclear Analytical Techniques'. The draft Quality Manual with annexes has been prepared accordingly to the ISO 17025 Guide, documents and other printed material delivered on the seminars of the project. The laboratory supply has been supplemented with necessary equipment for guaranteeing of quality. Proficiency testing included in the project has been performed successfully. (author)

  2. Bernhard Linde. Noor-Eesti vooriülem. Bernhard Linde. Leader of the Young Estonian Pack

    OpenAIRE

    Jaanus Kulli

    2012-01-01

    Bernhard Linde (1886–1954) was a recognized and prolific Estonian theatre critic of the first quarter of the 20th century, who mediated and propagated western as well as eastern European theatrical innovations. In addition, he was active as a literary and art critic, publisher, and proponent of libraries, to a modest extent he was a prose writer and poet. Unquestionably, however, Bernhard Linde’s most prominent role was as one of the founding members of the literary movement Young Estonia. He...

  3. Jüri Okas’ ‘specific objects’: diverging discourses in Estonian Art in the 1970s.

    OpenAIRE

    Kurg, Andres.

    2003-01-01

    Previously in the University eprints HAIRST pilot service at http://eprints.st-andrews.ac.uk/archive/00000367/ Article 3 of 6 in issue devoted to the visual culture of the Scandinavian and Baltic region. This article will look at the early works of Estonian architect and artist Jüri Okas and will try to work between diverging languages and interpretations, reading works by Okas against the background of Anglo-american conceptualism and minimalism of the same period. The first part of th...

  4. Mobile Learning Using Mobile Phones

    Science.gov (United States)

    Vicente, Paula

    2013-01-01

    The participation in mobile learning programs is conditioned by having/using mobile communication technology. Those who do not have or use such technology cannot participate in mobile learning programs. This study evaluates who are the most likely participants of mobile learning programs by examining the demographic profile and mobile phone usage…

  5. Academic Marketing

    Directory of Open Access Journals (Sweden)

    Ecaterina Daniela ZECA

    2017-06-01

    Full Text Available Academic Marketing is an investment in a future dominated by The Forth Industrial Revolution and Globalization and not an expense. This aspect will basically alter our way to teach and to learn. In its dimensions, arguably changes will be like anything we has seen before. We try to assess how will be all unfold but, anyway, academic field response at this challenge should be integrated and comprehensive, involving all stakeholders both public and private sectors, because these changes herald upheaval of whole organizations. The educational service is a special one, delivered today but with effects in the future, the future of the individual, the future of generation, the future of nations. The educational service policy adapted to the requirements of time, brings to the front the opportunity of academic marketing. To analyze demand in a professional way, to measure trends and correlated university programs with the forecast demand for jobs, it is the subject. In the case of academic education, we are talking also about cost, distribution and promotion policies, but being a special service we also discuss about ethic boundaries. This work is an open chapter focusing studies on academic megamarketing, the work keeping up with the pace of change, students enrolment mobility, overtakes job market, and an imposed win-win-win formula, applied for students, local community and academic field.

  6. Mobile Technologies and Public Health

    Centers for Disease Control (CDC) Podcasts

    2008-09-05

    In this podcast, Erin Edgerton, CDC, and Eric Holman, President of SmartReply, discuss why mobile technologies are an important communications tool for disseminating health messages.  Created: 9/5/2008 by National Center for Health Marketing (NCHM), Division of eHealth Marketing (DeHM).   Date Released: 1/12/2009.

  7. Staging Mobilities / Designing Mobilities

    DEFF Research Database (Denmark)

    Jensen, Ole B.

    2015-01-01

    , and systems 'hosting' these multiple and complex mobilities are designed and how they are staging these in terms of their physical layout. By analysing specific cases of ‘mobilities design’ related to the four modes of moving; Walk, Bike, Train, and Car, the book uncover important and until now neglected...... is more than movement between point A and B. It explores how the movement of people, goods, information, and signs influences human understandings of self, other and the built environment. Moving towards a new understanding of the relationship between movement, interaction and environments, the project...

  8. Determining the receptivity to the bluetooth marketing by the portuguese consumer

    OpenAIRE

    Sá, Inês; Gonçalves, Paulo; Vilas-Boas, Madalena

    2015-01-01

    With increasing technological innovation, the concept of marketing and its applications become more functional and wide. Today, we witness a steady growth in the development of mobile marketing campaigns, i.e., marketing campaigns targeting mobile devices (mobile phones, Smartphones, PDAs, tablets). Among the several mobile technologies available (Bluetooth networks, Wi-Fi, WAP, SMS service, MMS), Bluetooth seems to have the biggest potential for the least invasive consumer mobile marketing s...

  9. The Baltic Klint beneath the central Baltic Sea and its comparison with the North Estonian Klint

    Science.gov (United States)

    Tuuling, Igor; Flodén, Tom

    2016-06-01

    Along its contact with the Baltic Shield, the margin of the East European Platform reveals a well-developed, flooded terraced relief. The most striking and consistent set of escarpments at the contact of the Lower Palaeozoic calcareous and terrigenous rocks, known as the Baltic Klint (BK), extends from northwest of Russia to the Swedish island of Öland. Marine seismic reflection profiling in 1990-2004 revealed the central Baltic Sea Klint (BSK) section in detail and enabled comparison of its geology/geomorphology with a classical klint-section onshore, namely the North Estonian Klint (NEK). The conception of the BK onshore, which is based on the land-sea separating terraced relief in northern Estonia, is not fully applicable beneath the sea. Therefore, we consider that the BSK includes the entire terraced Cambrian outcrop. We suggest the term "Baltic Klint Complex" to include the well-terraced margin of the Ordovician limestone outcrop, which is weakly developed in Estonia. Because of a steady lithological framework of the bedrock layers across the southern slope of the Fennoscandian Shield, the central BSK in the western and the NEK in the eastern part of the Baltic Homocline have largely identical morphologies. The North Estonian Ordovician limestone plateau with the calcareous crest of the BK extends across the central Baltic Sea, whereas morphological changes/variations along the Klint base occur due to the east-westerly lithostratigraphic/thickness changes in the siliciclastic Cambrian sequence. The verge of the NEK, located some 30-50 m above sea level, starts to drop in altitude as its east-westerly course turns to northeast-southwest in western Estonia. Further westwards, the BK shifts gradually into southerly deepening (0.1-0.2°) layers as its crest drops to c. 150 m below sea level (b.s.l.) near Gotska Sandön. This course change is accompanied by a considerable decrease in thickness of the platform sedimentary cover, as below the central Baltic Sea the

  10. 76 FR 34871 - Mobile Barcode Promotion

    Science.gov (United States)

    2011-06-15

    .... The mobile barcodes must be used for marketing, promotional or educational purposes. They may not be... POSTAL SERVICE 39 CFR Part 111 Mobile Barcode Promotion AGENCY: Postal Service TM . ACTION: Final... and flats, and Standard Mail[reg] letters and flats bearing two-dimensional mobile barcodes. DATES...

  11. Mobile devices a practical guide for librarians

    CERN Document Server

    Rawlins, Ben

    2014-01-01

    As more users expect to use their mobile devices, librarians will want and need to develop the necessary skills to reach this growing user base. Mobile Devices: A Practical Guide for Librarians will aid libraries and librarians as they go through the process of planning, developing, implementing, marketing, and evaluating mobile services.

  12. Tibetan Minzu Market

    DEFF Research Database (Denmark)

    Brox, Trine

    2017-01-01

    merchants, customers, Buddhist devotees, and voyeurs, this article presents novel understandings of the ethnic goods market in urban Chengdu. The article first explores the growth of the market, which is the result of a history of political and economic reforms, increased mobility, and religious revival......In downtown Chengdu a pocket of Tibetan culture has sprung up: a Tibetan market where Tibetans and Han Chinese meet to buy and sell ethnic minority products. Pointing to how Tibetan migration to Chengdu has contributed to the growth of a vibrant ‘minzu market’ attracting Tibetan and Han Chinese....... Second, it maps the market infrastructure according to the ethnicity of the shopkeepers and the commodities that are traded. Although there is still a clear ethnic division in the market, this article also documents the emergence of Han Chinese market participation in forms of trade that have...

  13. Attitudes of Academic Staff towards Their Own Work and towards External Evaluation, from the Perspective of Self-Determination Theory: Estonian Case

    Science.gov (United States)

    Seema, Riin; Udam, Maiki; Mattisen, Heli

    2016-01-01

    The purpose of this study was to ascertain the attitudes of academic staff towards their own work as well as towards external evaluations. The study was based on (1) an analysis of assessment reports of institutional accreditations conducted by the Estonian Quality Agency for Higher and Vocational Education and (2) self-determination theory on…

  14. “... if there’s a party, then there’s definitely alcohol”. Construction of partying practices and abstinence in Estonian youth forums

    Directory of Open Access Journals (Sweden)

    Parder Mari-Liisa

    2015-12-01

    Full Text Available AIMS – Adolescents’ abstinence from alcohol has not been much researched in terms of providing suggestions for prevention strategies. This study aims to fill that gap by offering a practice theory-inspired analysis of how the unwritten rules of partying practices are communicated between posters of Estonian youth forums.

  15. Corporate Governance from the Perspective of Stakeholder Theory and in Light of Perceptions among Estonian Owners and Managers of Relations with Stakeholders / Mari Kooskora

    Index Scriptorium Estoniae

    Kooskora, Mari, 1969-

    2006-01-01

    Äriühingute valitsemise kontseptsioon ja teoreetiline taust; Eesti omanike ja tippjuhtide ootused suhetes erinevate huvigruppidega ning äriühingute valitsemine huvigruppide teooriast lähtudes. Skeem: The stakeholder model. Tabelid: Contractual and community stakeholders; Overview of how perceptions of the main stakeholder groups among Estonian business leaders between 1995-2004 have changed

  16. Economic modelling of the capture-transport-sink scenario of industrial CO2 emissions: The Estonian-Latvian cross-border case study

    NARCIS (Netherlands)

    Shogenova, A.; Shogenov, K.; Pomeranceva, R.; Nulle, I.; Neele, F.; Hendriks, C.

    2011-01-01

    Industrial CO2 emissions and opportunities for CO2 geological storage in the Baltic Region were studied within the EU GeoCapacity project supported by the European Union Framework Programme 6. Estonia produces the largest amounts of CO2 emissions in the region, due to the combustion of Estonian oil

  17. The Role of Parents and Parental Mediation on 0-3-Year Olds' Digital Play with Smart Devices: Estonian Parents' Attitudes and Practices

    Science.gov (United States)

    Nevski, Elyna; Siibak, Andra

    2016-01-01

    In this manuscript, we analyse the attitudes and practices of Estonian parents (N = 198) who allowed their 0-3-year olds to use smart devices. We aimed to discover if there was an interaction between parental use of smart technologies, parents' attitudes and the child's age that would predict young children's usage of smart devices. We also wanted…

  18. Estimating network effects in China's mobile telecommunications

    Institute of Scientific and Technical Information of China (English)

    2005-01-01

    A model is proposed along with empirical investigation to prove the existence of network effects in China's mobile telecommunications market. Futhernore, network effects on China's mobile telecommunications are estimated with a dynamic model. The structural parameters are identified from regression coefficients and the results are analyzed and compared with another literature. Data and estimation issues are also discussed. Conclusions are drawn that network effects are significant in China's mobile telecommunications market, and that ignoring network effects leads to bad policy making.

  19. Mobility management in mobile IP

    Science.gov (United States)

    Medidi, Sirisha; Golshani, Forouzan

    2002-07-01

    There is an emerging interest in integrating mobile wireless communication with the Internet based on the Ipv6 technology. Many issues introduced by the mobility of users arise when such an integration is attempted. This paper addresses the problem of mobility management, i.e., that of tracking the current IP addresses of mobile terminals and sustaining active IP connections as mobiles move. The paper presents some architectural and mobility management options for integrating wireless access to the Internet. We then present performance results for Mobile IPv4, route optimization and Mobile IPv6.

  20. Occurrence of clinical mastitis in primiparous Estonian dairy cows in different housing conditions

    Directory of Open Access Journals (Sweden)

    Aasmäe Birgit

    2006-11-01

    Full Text Available Abstract Background Objectives of the study were to document the impact of some management factors on the occurrence of clinical mastitis in primiparous dairy cows and to identify common udder pathogens of clinical mastitis in freshly calved heifers and multiparous cows on the day of calving. Methods A one-year study was conducted during 2004 and 2005 in 11 selected Estonian dairy herds. Data consisted of 68 heifers with clinical mastitis and 995 heifers without clinical mastitis on the day of calving. Multivariable logistic regression with a random herd effect was used to investigate any association between housing system or the time interval from movement of heifers to the calving facility and day of calving on occurrence of clinical mastitis. Milk samples for bacteriological analysis were collected from affected heifers and multiparous cows on the day of calving Results Clinical mastitis occurrence in the study population of freshly calved heifers equalled 6.1 %. Housing system was not a significant risk factor for clinical mastitis of freshly calved heifers. Moving heifers to the cowbarn less than two weeks before calving in tiestall farms increased risk (OR = 5.9 p = 0.001 for clinical mastitis at parturition. The most frequently isolated udder pathogens among heifers were Escherichia coli (22.1%, Streptococcus uberis (19.1% and coagulase-negative staphylococci (8.8%. In comparison, the main pathogen in multiparous cows with clinical mastitis at parturition was Staphylococcus aureus (11.2%. Conclusion Moving heifers to the calving facilities too late in tiestall farms increased risk for clinical mastitis at parturition. The isolated udder pathogens did not differ significantly in tiestall farms compared to freestall farms in heifers, but differences were found between heifers and multiparous cows at parturition.

  1. Non-cancer morbidity among Estonian Chernobyl cleanup workers: a register-based cohort study.

    Science.gov (United States)

    Rahu, Kaja; Bromet, Evelyn J; Hakulinen, Timo; Auvinen, Anssi; Uusküla, Anneli; Rahu, Mati

    2014-05-14

    To examine non-cancer morbidity in the Estonian Chernobyl cleanup workers cohort compared with the population sample with special attention to radiation-related diseases and mental health disorders. Register-based cohort study. Estonia. An exposed cohort of 3680 men (cleanup workers) and an unexposed cohort of 7631 men (population sample) were followed from 2004 to 2012 through the Population Registry and Health Insurance Fund database. Morbidity in the exposed cohort compared with the unexposed controls was estimated in terms of rate ratio (RR) with 95% CIs using Poisson regression models. Elevated morbidity in the exposed cohort was found for diseases of the nervous system, digestive system, musculoskeletal system, ischaemic heart disease and for external causes. The most salient excess risk was observed for thyroid diseases (RR=1.69; 95% CI 1.38 to 2.07), intentional self-harm (RR=1.47; 95% CI 1.04 to 2.09) and selected alcohol-related diagnoses (RR=1.25; 95% CI 1.12 to 1.39). No increase in morbidity for stress reactions, depression, headaches or sleep disorders was detected. No obvious excess morbidity consistent with biological effects of radiation was seen in the exposed cohort, with the possible exception of benign thyroid diseases. Increased alcohol-induced morbidity may reflect alcohol abuse, and could underlie some of the higher morbidity rates. Mental disorders in the exposed cohort were probably under-reported. The future challenge will be to study mental and physical comorbidities in the Chernobyl cleanup workers cohort. Published by the BMJ Publishing Group Limited. For permission to use (where not already granted under a licence) please go to http://group.bmj.com/group/rights-licensing/permissions.

  2. Personality traits and eating habits in a large sample of Estonians.

    Science.gov (United States)

    Mõttus, René; Realo, Anu; Allik, Jüri; Deary, Ian J; Esko, Tõnu; Metspalu, Andres

    2012-11-01

    Diet has health consequences, which makes knowing the psychological correlates of dietary habits important. Associations between dietary habits and personality traits were examined in a large sample of Estonians (N = 1,691) aged between 18 and 89 years. Dietary habits were measured using 11 items, which grouped into two factors reflecting (a) health aware and (b) traditional dietary patterns. The health aware diet factor was defined by eating more cereal and dairy products, fish, vegetables and fruits. The traditional diet factor was defined by eating more potatoes, meat and meat products, and bread. Personality was assessed by participants themselves and by people who knew them well. The questionnaire used was the NEO Personality Inventory-3, which measures the Five-Factor Model personality broad traits of Neuroticism, Extraversion, Openness, Agreeableness, and Conscientiousness, along with six facets for each trait. Gender, age and educational level were controlled for. Higher scores on the health aware diet factor were associated with lower Neuroticism, and higher Extraversion, Openness and Conscientiousness (effect sizes were modest: r = .11 to 0.17 in self-ratings, and r = .08 to 0.11 in informant-ratings, ps < 0.01 or lower). Higher scores on the traditional diet factor were related to lower levels of Openness (r = -0.14 and -0.13, p < .001, self- and informant-ratings, respectively). Endorsement of healthy and avoidance of traditional dietary items are associated with people's personality trait levels, especially higher Openness. The results may inform dietary interventions with respect to possible barriers to diet change.

  3. The Estonian study of Chernobyl cleanup workers: I. Design and questionnaire data

    International Nuclear Information System (INIS)

    Tekkel, M.; Rahu, M.; Veidebaum, T.

    1997-01-01

    Nearly 2% of the male population of Estonia aged 20-39 years were sent to Chernobyl to assist in the cleanup activities after the reactor accident. A cohort of 4,833 cleanup workers was assembled based on multiple and independent sources of information. Information obtained from 3,704 responses to a detailed questionnaire indicated that 63% of the workers were sent to Chernobyl in 1986; 54% were of Estonian and 35% of Russian ethnicity; 72% were married, and 1,164 of their 5,392 children were conceived after the Chernobyl disaster. The workers were less educated than their counterparts than their counterparts in the general population of Estonia, and only 8.5% had attended university. Based on doses entered in workers records, the mean dose was 11 cGy, with only 1.4% over 25 cGy. Nearly 85% of the workers were sent as part of military training activities, and more than half spent in excess of 3 months in the Chernobyl area. Thirty-six percent of the workers reported having worked within the immediate vicinity of the accident site; 11.5% worked on the roofs near the damaged reactor, clearing the highly radioactive debris. The most commonly performed task was the removal and burial of topsoil (55% of the workers). Potassium iodide was given to over 18% of the men. The study design also incorporates biological indicators of exposure based on the glycophorin A mutational assay of red blood cells and chromosome translocation analyses of lymphocytes; record linkage with national cancer registry and mortality registry files to determine cancer incidence and cause-specific mortality; thyroid screening examinations with ultrasound and fine-needle biopsy; and cryopreserved white blood cells and plasma for future molecular studies. Comprehensive studies of Chernobyl cleanup workers have potential to provide a new information about cancer risks due to protracted exposures to ionizing radiation. 21 refs., 1 fig., 11 tabs

  4. Unique Features of Mobile Commerce

    Institute of Scientific and Technical Information of China (English)

    DING Xiaojun; IIJIMA Junichi; HO Sho

    2004-01-01

    While the market potentials and impacts of web-based e-commerce are still in the ascendant, the advances in wireless technologies and mobile networks have brought about a new business opportunity and research attention, what is termed mobile commerce. Commonly, mobile commerce is considered to be another new application of existing web-based e-commerce onto wireless networks, but as an independent business area, mobile commerce has its own advantages and challenges as opposed to traditional e-commerce applications. This paper focuses on exploring the unique features of mobile commerce as. Compared with traditional e-commerce. Also, there are still some limitations arisen in m-commerce in contrast to web-based e-commerce. Finally, current state of mobile commerce in Japan is presented in brief, with an introduction of several cases involving mobile commerce applications in today 's marketplace.

  5. Privacy issues in mobile advertising

    DEFF Research Database (Denmark)

    Cleff, Evelyne Beatrix

    The emergence of the wired Internet and mobile telecommunication networks is creating new opportunities for advertisers to generate new revenue streams through mobile users. As consumer adoption of mobile technology continues to increase, it is only a question of time when mobile advertising...... becomes an important part of marketing strategies. The development of mobile advertising, however, will be dependent on acceptance and usability issues in order to ensure permission-based advertising. Growing concerns about the protection of the users' privacy have been raised since mobile advertising may...... become extremely intrusive practices in an intimate personal space. This article focuses on the evaluation of legal problems raised by this novel form of advertising. It is assumed that a technological design, which is in line with the legal framework, will ensure that the benefits of mobile advertising...

  6. Omaeluloolisus eesti teatris: Merle Karusoo lavastustest. Life Narratives and Estonian Theatre: The Productions of Merle Karusoo

    Directory of Open Access Journals (Sweden)

    Piret Kruuspere

    2012-04-01

    Full Text Available Any consideration of Estonian theatre from the point of view of biographical theatre needs to include the work of playwright and director Merle Karusoo. Productions based on various life narratives (diaries, letters, biographical interviews form the core of her work that can be defined as biographical or memory theatre. Her work has also been viewed within the context of community theatre or political theatre; Karusoo has herself referred to her work as sociological theatre. Life narratives have functioned in Karusoo’s productions as the basis for restoring oppressed or denied collective discourses of memory. Her productions emerged within the framework of the more general process of restoration of historical heritage and the rehabilitation of collective memory at the end of the 1980s and the beginning of the 1990s. Life story can be viewed as the essence of Merle Karusoo’s theatre. The personal in the life story in the production activates the emotional memory of the audience; for older generations such theatre facilitates a legitimisation of remembering one’s life story in entirety, and for younger generations it functions as a vehicle of collective, historical and national memory. The current article outlines the main stages of Karusoo’s biographical theatre, highlights major productions of each stage and provides an overview of their reception. Karusoo’s theatre dates back to 1980s. Productions based on life stories of the generations born in 1950s and 1960s, Meie elulood (Our Biographies and Kui ruumid on täis ... (Full Rooms both in 1982, mediated fragments of life stories of 16 drama students, focusing on the processes of self-conception and -reflection of young persons. In the context of the Soviet regime that exerted firm ideological control over the private lives of its citizens, Karusoo’s productions struck an especially powerful and unusual chord. Karusoo’s biographical theatre has gathered momentum and assumed a more

  7. Euroopa-ihalusest taasiseseisvusperioodi autobiograafiates / European Identifications in Post-Soviet Estonian Life Writing

    Directory of Open Access Journals (Sweden)

    Leena Kurvet-Käosaar

    2016-12-01

    Full Text Available Teesid: Artikkel käsitleb Euroopat kui identiteedi ja minaduse sõlmpunkti ja enesevahenduse mõõdet kolmes omaelulookirjutuslikus teoses, mille autoritel on väljapaistev positsioon eesti (kirjanduskultuuris: Jaan Krossi „Kallid kaasteelised“ (2003a, 2008, Jaan Kaplinski „Isale“ (2003 ja Tõnu Õnnepalu „Flandria päevik“ (2007. Artikkel keskendub sellele, kuidas küsimused suhestumise trajektooridest Euroopa mäluruumiga haakuvad Krossi, Kaplinski ja Õnnepalu teostes esiletuleva enesemääratlusliku raamiga, neist lähtuvate vastastikuse kõnetuse võimaluste ja oma aegruumi tunnetuse pidepunktidega. Kuigi tegemist on eesti keeles ilmunud ning eesti kultuuriruumi lugejale suunatud teostega, seostuvad neis väljajoonistuvad enesemääratluse teljed viimastel aastakümnetel hoogustunud laiemate aruteludega ühtse Euroopa mäluraami ning identiteedi võimalikkusest ja selle toimimise tingimustest.   In recent years, the question of the possibility of a shared frame of memory and identity in Europe, its desired manifestations and practices for attaining it as well as its obstacles and limitations to it have gained prominence in scholarly debates in a number of disciplines. In terms of the division between the East and West of Europe, these discussions take as their starting point the collapse of the Soviet system in 1989 as well as the European Union enlargement in 2004. Far from uniform, the exceedingly complex and contrasting ranges of arguments have put forward a varied palette of perspectives and suggestions about possible and desirable implications of Europe in different socio-political and cultural configurations. Taking these debates as my starting point, the current article offers an analysis of three life writing works by contemporary Estonian authors and intellectuals, Kallid kaasteelised (Dear Fellow Travellers, 2003, 2008 by Jaan Kross, Isale (To My Father, 2003 by Jaan Kaplinski and Flandria päevik (The Flemish Diary

  8. Euroraha investeerimine Eesti tööturule = EU investment in the Estonian labour market / Kerli Lorvi

    Index Scriptorium Estoniae

    Lorvi, Kerli

    2006-01-01

    Riiklikku arengukava meedet "Võrdsed võimalused tööturul" rahastatakse Euroopa Sotsiaalfondist aastatel 2004-2006 kokku 413 miljoni krooni ulatuses, programm EQUAL. Lisad: Majanduslik aktiivsus 15-64-aastaste hulgas, 1997-2005; Kõnekaid fakte

  9. Isamaalaulud ja okupatsioonirežiim – nostalgia, utoopia ja reaalsus. Estonian Patriotic Songs and the Occupational Regime – Nostalgia, Utopia and Reality

    Directory of Open Access Journals (Sweden)

    Kanni Labi

    2012-04-01

    Full Text Available Estonian knowledge of history emanates from the fact that constituting an independent nation has for the most part been nothing but a utopia, and was a reality for a relatively short time. When it comes to selfidentification though, the expression ’a singing people’ is often used by the Estonians to describe themselves. Nostalgia for freedom is reflected in the Estonian culture of almost all periods and is carried on by the singing tradition, where patriotic songs emerge independent of different musical tastes within a particular generation and form an important part of a common Estonian repertoire. Patriotic songs occupy a central place in several fields of Estonian culture: besides music culture also in popular culture,and literary history – the works of poetry which have gained the most popularity are those which when put to music have been the most widely spread among the people. The main part of the most popular Estonian patriotic songs are choral songs from the national awakening at the end of the 19th century. Despite the national programmes aiming to wipe out ‘bourgeois nationalism’, they were sung at the song festivals in the Soviet era and were published in song books, expressing the people’s nostalgia for freedom lost. After the end of the Second World War, there was an attempt at launching a kind of patriotic new creation, where patriotism was merged with Soviet pathos; the aim was to show that the people’s utopia was in fact communism, but not a single one of those songs made it into the people’s common repertoire. Only the patriotic songs composed in the 1980s during the so-called new national awakening reached a popularity comparable to that of the old songs. The discourse on ’Estonianness’ and the shaping of a matching repertoire under imperial Russian rule took place under very different circumstances than its preservation and development in the second half of the 20th century under Soviet occupation, but

  10. The dominance of indirect taxes in Estonian state budget. Summary:Kaudsete maksude dominant Eesti riigieelarve tuludes

    Directory of Open Access Journals (Sweden)

    Olev Raju

    2013-09-01

    Full Text Available Recession has sharply erected the question of tax burden and the optimal proportion of different kinds of taxes among the incomes of the budget. Indirect taxes and consumption taxes, which proportion is different according to different methodologies, dominate in Estonian state budget. The buoyancy of a tax system based on taxes of that kind is especially weak during the recession. The purpose of Estonian government’s economic policy during the highest peak of crisis was to keep the budget in balance. Instead of recovering economy the taxes were arisen and costs were reduced. The results of such a policy aren’t still clear. Difficulties concerning the incomes of budget have arisen the necessity for lifting taxes, which is possible as the tax burden is low now. But a sharp question of the optimal level of taxes is going to be raised. A formula for indirect tax optimum according to Ramsey taxes and Slutski decomposition has been proposed in the article

  11. New Trends in Mobile Technology Leadership

    Directory of Open Access Journals (Sweden)

    Silviu Cojocaru

    2014-05-01

    Full Text Available The mobile device market proved one of the most dynamic, with the leader in intelligent phones changing at least four times during the last decade. At least one important acquisition was registered during 2013 (when Microsoft bought Nokia’s mobile phone division and this event is slated to induce major shifts within the structure of this market. With this story we aim to provide information related to trends foreseen for this market.

  12. Mobile Election

    OpenAIRE

    Long, Elena; Lovitskii, Vladimir; Thrasher, Michael; Traynor, David

    2009-01-01

    Mobile phones have the potential of fostering political mobilisation. There is a significant political power in mobile technology. Like the Internet, mobile phones facilitate communication and rapid access to information. Compared to the Internet, however, mobile phone diffusion has reached a larger proportion of the population in most countries, and thus the impact of this new medium is conceivably greater. There are now more mobile phones in the UK than there are people (ave...

  13. Mobile Advertising

    OpenAIRE

    Alamuri, Lavanya

    2009-01-01

    The aim of this project was to get an understanding of how companies adopt mobile as an advertising medium. The literature review aided in framing a draft of the factors that affect mobile advertising adoption and possible forms of mobile advertising. Considering the scope of the thesis work, branding strategy, service costs, personalization and privacy and platform were considered to be the factors that could affect the mobile advertising adoption. A few possible forms on mobile device we...

  14. Mobile Platforms and Development Environments

    CERN Document Server

    Helal, Sumi; Li, Wengdong

    2012-01-01

    Mobile platform development has lately become a technological war zone with extremely dynamic and fluid movement, especially in the smart phone and tablet market space. This Synthesis lecture is a guide to the latest developments of the key mobile platforms that are shaping the mobile platform industry. The book covers the three currently dominant native platforms -- iOS, Android and Windows Phone -- along with the device-agnostic HTML5 mobile web platform. The lecture also covers location-based services (LBS) which can be considered as a platform in its own right. The lecture utilizes a sampl

  15. Riik võib lüüa SAS-i esmaspäevaks Estonian Airi omanikeringist välja / Erik Müürsepp, Mikk Salu

    Index Scriptorium Estoniae

    Müürsepp, Erik

    2008-01-01

    SAS osaleb Estonian Airþile lisakapitali eraldamises ainult juhul, kui Eesti riik müüb oma osaluses lennukompaniis SAS-ile. Peaminister Andrus Ansipi ning majandus- ja kommunikatsiooniminister Juhan Partsi seisukoht

  16. Eesti autobiograafilise kirjutuse kujunemisest 18. sajandist Teise maailmasõjani. The Development of Estonian Autobiographical Writing from the 18th Century to the Second World War

    Directory of Open Access Journals (Sweden)

    Rutt Hinrikus

    2012-04-01

    Full Text Available In this article I examine the development of Estonian autobiographical writing from its first manifestations to published memoirs, and the development of life writing and its diversification. The beginnings of life writing can be traced back to Estonian folk song and Estonian incidental poetry. The Moravian Brethren movement in Estonia in the 18th century promoted the spread of canonical autobiography. The Moravian Brethren offered alternative opportunities for self-realisation for Estonians who were serfs, and were therefore popular with the people. The practice of the Moravian Brethren made use of retelling and writing about the life of the congregation members, which sometimes became suitable biographies in print, especially stories of awakening. Several manuscript biographies have survived from the Brethren times, such as the biographies of Mäletu Jaan and Mihkel Sarapuu. In addition to the history of the Moravian Brethren movement, these biographies give information about the educational situation and living conditions of the people of the time. The Estonian life writing tradition emerged within the reigning Baltic German cultural space thanks to the Estophiles among the Baltic Germans (J. H. Rosenplänter and the first Estonian men of letters; from the early 19th century we have the diary by Rosenplänter, an estophile pastor from Pärnu, and the diary by the Estonian poet, the then-student Kristjan Jaak Peterson, both in the Estonian language. Johann Voldemar Jannsen, the founder of Estonian-language journalism, kept a diary in the German language for a longer period of time; it was usual that the first Estonian intellectuals (Lilli Suburg, and others in the late 19th century wrote in German. Admittedly, the first Estonian-language life history was written by a forward-looking 19th century peasant named Märt Mitt (1833-1912, who was conscious of himself as a historical subject and gave his memoirs, begun in the 1880s, a memorable title

  17. Mobilities Design

    DEFF Research Database (Denmark)

    Lanng, Ditte Bendix; Wind, Simon; Jensen, Ole B.

    2017-01-01

    Mobilities comprise a large part of our world and everyday lives, and the mobilities spaces in which we travel are ubiquitous. Yet, ordinary mobilities spaces – such as parking lots, pedestrian tunnels, and road lay-bys – tend to be criticized as typologies that lack consideration for the people...... who use them and for their wider social, aesthetic, cultural, and ecological agency in the city. This is clearly not an unambiguous characterization. But from it follows an urgency to re-examine unheeded mobilities spaces and extend demands of their agency beyond standards of technical efficiency....... This article draws on the recent “mobilities turn” in social science to support such re-examination of mobilities spaces. In social-scientific mobilities research, mobilities are considered the departure point for understanding the socio-material world in which we live. Mobilities are regarded as far more than...

  18. The Influence of Mobile Phone's Forms in the User Perception

    OpenAIRE

    The Jaya Suteja; Stephany Tedjohartoko

    2011-01-01

    Not all types of mobile phone are successful in entering the market because some types of the mobile phone have a negative perception of user. Therefore, it is important to understand the influence of mobile phone's characteristics in the local user perception. This research investigates the influence of QWERTY mobile phone's forms in the perception of Indonesian user. First, some alternatives of mobile phone-s form are developed based on a certain number of mobile phone's models. At the seco...

  19. The success factors of scaling-up Estonian sexual and reproductive health youth clinic network--from a grassroots initiative to a national programme 1991-2013.

    Science.gov (United States)

    Kempers, Jari; Ketting, Evert; Chandra-Mouli, Venkatraman; Raudsepp, Triin

    2015-01-08

    A growing number of middle-income countries are scaling up youth-friendly sexual and reproductive health pilot projects to national level programmes. Yet, there are few case studies on successful national level scale-up of such programmes. Estonia is an excellent example of scale-up of a small grassroots adolescent sexual and reproductive health initiative to a national programme, which most likely contributed to improved adolescent sexual and reproductive health outcomes. This study; (1) documents the scale-up process of the Estonian youth clinic network 1991-2013, and (2) analyses factors that contributed to the successful scale-up. This research provides policy makers and programme managers with new insights to success factors of the scale-up, that can be used to support planning, implementation and scale-up of adolescent sexual and reproductive health programmes in other countries. Information on the scale-up process and success factors were collected by conducting a literature review and interviewing key stakeholders. The findings were analysed using the WHO-ExpandNet framework, which provides a step-by-step process approach for design, implementation and assessment of the results of scaling-up health innovations. The scale-up was divided into two main phases: (1) planning the scale-up strategy 1991-1995 and (2) managing the scaling-up 1996-2013. The planning phase analysed innovation, user organizations (youth clinics), environment and resource team (a national NGO and international assistance). The managing phase examines strategic choices, advocacy, organization, resource mobilization, monitoring and evaluation, strategic planning and management of the scale-up. The main factors that contributed to the successful scale-up in Estonia were: (1) favourable social and political climate, (2) clear demonstrated need for the adolescent services, (3) a national professional organization that advocated, coordinated and represented the youth clinics, (4) enthusiasm

  20. Professional mobile application development

    CERN Document Server

    McWherter, Jeff

    2012-01-01

    Create applications for all major smartphone platforms Creating applications for the myriad versions and varieties of mobile phone platforms on the market can be daunting to even the most seasoned developer. This authoritative guide is written in such as way that it takes your existing skills and experience and uses that background as a solid foundation for developing applications that cross over between platforms, thereby freeing you from having to learn a new platform from scratch each time. Concise explanations walk you through the tools and patterns for developing for all the mobile platfo

  1. Marketing; Il marketing

    Energy Technology Data Exchange (ETDEWEB)

    Muscigna, M [ENEA, Centro Ricerche Casaccia, S. Maria di Galeria, RM (Italy). Dipt. Innovazione

    1999-07-01

    The report discusses marketing strategies oriented to the organizations and analyzes its critical factors, which determine the success of the organization activity. [Italian] Il rapporto analizza i caratteri delle strategie del marketing orientato all'impresa. Vengono infine analizzati i fattori critici che determinano il successo o l'insuccesso delle scelte aziendali.

  2. Marketing; Il marketing

    Energy Technology Data Exchange (ETDEWEB)

    Muscigna, M. [ENEA, Centro Ricerche Casaccia, S. Maria di Galeria, RM (Italy). Dipt. Innovazione

    1999-07-01

    The report discusses marketing strategies oriented to the organizations and analyzes its critical factors, which determine the success of the organization activity. [Italian] Il rapporto analizza i caratteri delle strategie del marketing orientato all'impresa. Vengono infine analizzati i fattori critici che determinano il successo o l'insuccesso delle scelte aziendali.

  3. Az észt névtervezés az észt nyelvpolitikai modell tükrében [The name management in the mirror of the Estonian LPP-model

    Directory of Open Access Journals (Sweden)

    Pomozi, Péter

    2016-12-01

    Full Text Available The Estonian model of language planning and policy, which has been serving the development and protection of the Estonian language in its current form since 2004, is one of the most successful of such strategies in Europe. It owes it success to the broad social and scientific consensus reached in questions of language policy, regardless of changes in government. The Development Plan of the Estonian Language divides Estonian language planning and policy into three parts: status planning, corpus planning and prestige planning. Name management is a part of corpus planning, although certain aspects are also connected to legal and prestige planning. Name management strategies are present in all components of the Estonian model of language planning and policy, as linguistically appropriate name use is not only a socio-cultural, but economic question, as informative and easy to understand names contribute to measurable economic advantages. The paper mainly demonstrates the dilemmas and answers of Estonian name management through examples from personal name giving practices, but questions concerning the problems of name use in a multicultural environment and the difficulties of place name and firm name management are also discussed.

  4. Market structure, market strategy and customer satisfaction

    DEFF Research Database (Denmark)

    Eskildsen, Jacob Kjær; Kristensen, Kai; Steensen, Elmer Fly

    2007-01-01

    The popularity of customer satisfaction measurements has grown considerably over the last few years but we know very little about how the structure of the individual markets with respect to the transparency of products and services as well as how consumer preferences affect customer satisfaction....... Here a total of 14540 customers have evaluated their preferred supplier with respect to banking, property insurance, supermarkets and mobile telecom. The analysis shows that market structure has a profound effect on customer satisfaction measurements and that this effect differs from industry...... to industry. The paper concludes with an evaluation of the implications of the findings in relation to the use of results from customer satisfaction studies....

  5. Proposal for the 4th Workshop on Mobile Gaming, Mobile Life – Interweaving the Virtual and the Real

    OpenAIRE

    Grüter , Barbara; Mügge , Holger; Oppermann , Leif; Billinghurst , Mark

    2012-01-01

    Part 18: Mobile Gaming, Mobile Life - Interweaving the Virtual and the Real; International audience; Over the last few years we have witnessed the smartphone dominating the market, the rapid growth of mobile apps, a surge in mobile augmented reality and location-based apps, and burgeoning mobile communities. While mobile topics continue to provide rich research challenges, people and companies outside academia already use these apps regularly. This is due to the increased availability of affo...

  6. Mobile Workforce, Mobile Technology, Mobile Threats

    International Nuclear Information System (INIS)

    Garcia, J.

    2015-01-01

    Mobile technologies' introduction into the world of safeguards business processes such as inspection creates tremendous opportunity for novel approaches and could result in a number of improvements to such processes. Mobile applications are certainly the wave of the future. The success of the application ecosystems has shown that users want full fidelity, highly-usable, simple purpose applications with simple installation, quick responses and, of course, access to network resources at all times. But the counterpart to opportunity is risk, and the widespread adoption of mobile technologies requires a deep understanding of the threats and vulnerabilities inherent in mobile technologies. Modern mobile devices can be characterized as small computers. As such, the threats against computing infrastructure apply to mobile devices. Meanwhile, the attributes of mobile technology that make it such an obvious benefit over traditional computing platforms all have elements of risk: pervasive, always-on networking; diverse ecosystems; lack of centralized control; constantly shifting technological foundations; intense competition among competitors in the marketplace; the scale of the installation base (from millions to billions); and many more. This paper will explore the diverse and massive environment of mobile, the number of attackers and vast opportunities for compromise. The paper will explain how mobile devices prove valuable targets to both advanced and persistent attackers as well as less-skilled casual hackers. Organized crime, national intelligence agencies, corporate espionage are all part of the landscape. (author)

  7. Computation of Estonian CORS data using Bernese 5.2 and Gipsy 6.4 softwares

    Science.gov (United States)

    Kollo, Karin; Kall, Tarmo; Liibusk, Aive

    2017-04-01

    GNSS permanent station network in Estonia (ESTREF) was established already in 2007. In 2014-15 extensive reconstruction of ESTREF was carried out, including the establishment of 18 new stations, change of the hardware in CORS stations as well as establishing GNSS-RTK service for the whole Estonia. For GNSS-RTK service one needs precise coordinates in well-defined reference frame, i.e., ETRS89. For long time stability of stations and time-series analysis the re-processing of Estonian CORS data is ongoing. We re-process data from 2007 until 2015 with program Bernese GNSS 5.2 (Dach, 2015). For the set of ESTREF stations established in 2007, we perform as well computations with GIPSY 6.4 software (Ries et al., 2015). In the computations daily GPS-only solution was used. For precise orbits, final products from CODE (CODE analysis centre at the Astronomical Institute of the University of Bern) and JPL (Jet Propulsion Laboratory) for Bernese and GIPSY solutions were used, respectively. The cut-off angle was set to 10 degrees in order to avoid near-field multipath influence. In GIPSY, precise point positioning method with fixing ambiguities was used. Bernese calculations were performed based on double difference processing. Antenna phase centers were modelled based on igs08.atx and epnc_08.atx files. Vienna mapping function was used for mapping tropospheric delays. For the GIPSY solution, the higher order ionospheric term was modelled based on IRI-2012b model. For the Bernese solution higher order ionospheric term was neglected. FES2004 ocean tide loading model was used for the both computation strategies. As a result, two solutions using different scientific GNSS computation programs were obtained. The results from Bernese and GIPSY solutions were compared, using station repeatability values, RMS and coordinate differences. KEYWORDS: GNSS reference station network, Bernese GNSS 5.2, Gipsy 6.4, Estonia. References: Dach, R., S. Lutz, P. Walser, P. Fridez (Eds); 2015

  8. Towards The Operational Oceanographic Model System In Estonian Coastal Sea, Baltic Sea

    Science.gov (United States)

    Kõuts, T.; Elken, J.; Raudsepp, U.

    An integrated system of nested 2D and 3D hydrodynamic models together with real time forcing data asquisition is designed and set up in pre-operational mode in the Gulf of Finland and Gulf of Riga, the Baltic Sea. Along the Estonian coast, implicit time-stepping 3D models are used in the deep bays and 2D models in the shallow bays with ca 200 m horizontal grid step. Specific model setups have been verified by in situ current measurements. Optimum configuration of initial parameters has been found for certain critical locations, usually ports, oil terminals, etc. Operational system in- tegrates also section of historical database of most important hydrologic parameters in the region, allowing use of certain statistical analysis and proper setup of initial conditions for oceanographic models. There is large variety of applications for such model system, ranging from environmental impact assessment at local coastal sea pol- lution problems to forecast of offshore blue algal blooms. Most probable risk factor in the coastal sea engineering is oil pollution, therefore current operational model sys- tem has direct custom oriented output the oil spill forecast for critical locations. Oil spill module of the operational system consist the automatic weather and hydromet- ric station (distributed in real time to internet) and prognostic model of sea surface currents. System is run using last 48 hour wind data and wind forecast and estimates probable oil deposition areas on the shoreline under certain weather conditions. Cal- culated evolution of oil pollution has been compared with some real accidents in the past and there was found good agreement between model and measurements. Graphi- cal user interface of oil spill model is currently installed at location of port authorities (eg. Muuga port), so in case of accidents it could be used in real time supporting the rescue operations. In 2000 current pre-operational oceanographic model system has been sucessfully used to

  9. Trends in Mobile Application Development

    Science.gov (United States)

    Holzer, Adrian; Ondrus, Jan

    Major software companies, such as Apple and Google, are disturbing the relatively safe and established actors of the mobile application business. These newcomers have caused significant structural changes by imposing and enforcing their own rules for the future of mobile application development. The implications of these changes do not only concern the mobile network operators and mobile phone manufacturers. This changed environment also brings additional opportunities and constraints for current mobile application developers. Therefore, developers need to assess what their options are and how they can take advantages of these current trends. In this paper, we take a developer’s perspective in order to explore how the structural changes will influence the mobile application development markets. Moreover, we discuss what aspects developers need to take into account in order to position themselves within the current trends.

  10. Mobile Phone as an extension tool among female agricultural ...

    African Journals Online (AJOL)

    Mobile Phone as an extension tool among female agricultural practitioners in Lagos ... This study assessed the use of mobile telephone for extension among ... information search costs and asymmetries and increasing market efficiencies.

  11. Mobilities Design

    DEFF Research Database (Denmark)

    Jensen, Ole B.; Lanng, Ditte Bendix

    Contemporary society is marked and defined by the ways in which mobile goods, bodies, vehicles, objects, and data are organized, moved and staged. On the background of the ‘mobilities turn’ (e.g. Cresswell 2006, Urry 2007) this book articulates a new and emerging research field, namely that of ‘m......Contemporary society is marked and defined by the ways in which mobile goods, bodies, vehicles, objects, and data are organized, moved and staged. On the background of the ‘mobilities turn’ (e.g. Cresswell 2006, Urry 2007) this book articulates a new and emerging research field, namely...... that of ‘mobilities design’. The book revolves around the following research question: How are design decisions and interventions staging mobilities? It builds upon the Staging Mobilities model (Jensen 2013) in an explorative inquiry into the problems and potentials of the design of mobilities. The exchange value...

  12. Mobile economy

    OpenAIRE

    Turowski, Klaus

    2004-01-01

    Mobile economy : Transaktionen, Prozesse, Anwendungen und Dienste ; 4. Workshop Mobile Commerce, 02.-03. Februar 2004, Univ. Augsburg / K. Turowski ... (Hrsg.). - Bonn : Ges. für Informatik, 2004. - 189 S. : Ill., graph. Darst. - (GI-Edition : Proceedings ; 42)

  13. Livestock Marketing.

    Science.gov (United States)

    Futrell, Gene; And Others

    This marketing unit focuses on the seasonal and cyclical patterns of livestock markets. Cash marketing, forward contracting, hedging in the futures markets, and the options markets are examined. Examples illustrate how each marketing tool may be useful in gaining a profit on livestock and cutting risk exposure. The unit is organized in the…

  14. Strategy scenario selection in the competition of mobile ecosystems

    OpenAIRE

    Lee, Hyun Joo; Kim, Jin Ki

    2013-01-01

    Competition in the mobile market is centered on platforms, or operating systems, for smartphones. The current competition and market structure of the global mobile market has shifted to a competition among ecosystems that utilize the same mobile operating systems of the platform operators. This paper aims to answer those questions. The direction of competition in the smartphone industry is traced. This study tries to list the selectable strategy options for each major ecosystem. Then the stra...

  15. 华为智能手机营销策略研究%An Analysis on the Marketing Strategy of HUAWEI Mobile Phones

    Institute of Scientific and Technical Information of China (English)

    朱晓玮

    2015-01-01

    华为公司已经成为全球智能手机市场上增长最快的公司之一,而作为具有自主知识产权的华为智能手机,今日之成就绝非偶然,其市场营销策略亦功不可没:产品策略上,实施了精品品牌策略和双品牌策略,并发力产品创新研发;定价策略上,摒弃了“价格战”的诱惑,成功进行了利润导向的转型;渠道策略上,以运营商和互联网渠道双管齐下;促销策略上,以出色的广告策略和娴熟的公关互动提升了品牌的竞争力和影响力。%HUAWEI has become one of the fastest growing companies in the global smart phone market, and the achievement of HUAWEI, which owns a large number of independent intellectual property rights, is no accidental at all. As for the product strategy, it has implemented the strategy of boutique brands and dual brands, while focusing on product innovation. As for the pricing strategy, it has successfully initiated the proift-oriented transformation, resisting the temptation of “price war”. As for the channel strategy, it has wisely used telecom operators and the Internet channels as well. As for the promotion strategy, its excellent advertising strategy and public relations interaction have enhanced the competitiveness and inlfuence of the brand.

  16. Staging Mobilities

    DEFF Research Database (Denmark)

    Jensen, Ole B.

    and lived as people are “staging themselves” (from below). Staging mobilities is a dynamic process between “being staged” (for example, being stopped at traffic lights) and the “mobile staging” of interacting individuals (negotiating a passage on the pavement). Staging Mobilities is about the fact...

  17. Subversive Mobilities

    DEFF Research Database (Denmark)

    Thelle, Mikkel

    2013-01-01

    The article approaches mobility through a cultural history of urban conflict. Using a case of “The Copenhagen Trouble,“ a series of riots in the Danish capital around 1900, a space of subversive mobilities is delineated. These turn-of-the-century riots points to a new pattern of mobile gathering...

  18. Discoverability Problem of Free-to-Play Mobile Games

    OpenAIRE

    Koivisto, Maija

    2015-01-01

    Gaining visibility is crucial to a mobile game’s success. The competitive forces in mobile games market are strong, which pose challenges for game discovery. Low barriers to entry, minimal capital requirements and equal access to distribution platforms are some of the reasons the market is now flooded with staggering amounts of invisible, undifferentiated mobile games desperate for downloads. The thesis will give a holistic view of the current discovery landscape of free-to-play mobil...

  19. QR Code: An Interactive Mobile Advertising Tool

    Directory of Open Access Journals (Sweden)

    Ela Sibel Bayrak Meydanoglu

    2013-10-01

    Full Text Available Easy and rapid interaction between consumers and marketers enabled by mobile technology prompted  an increase in the usage of mobile media as an interactive marketing tool in recent years. One of the mobile technologies that can be used in interactive marketing for advertising is QR code (Quick Response Code. Interactive advertising brings back some advantages for the companies that apply it. For example, interaction with consumers provides significant information about consumers' preferences. Marketers can use information obtained from consumers for various marketing activities such as customizing advertisement messages, determining  target audience, improving future products and services. QR codes used in marketing campaigns can provide links to specific websites in which through various tools (e.g. questionnaires, voting information about the needs and wants of customers are collected. The aim of this basic research is to illustrate the contribution of  QR codes to the realization of the advantages gained by interactive advertising.

  20. Mobile speech and advanced natural language solutions

    CERN Document Server

    Markowitz, Judith

    2013-01-01

    Mobile Speech and Advanced Natural Language Solutions provides a comprehensive and forward-looking treatment of natural speech in the mobile environment. This fourteen-chapter anthology brings together lead scientists from Apple, Google, IBM, AT&T, Yahoo! Research and other companies, along with academicians, technology developers and market analysts.  They analyze the growing markets for mobile speech, new methodological approaches to the study of natural language, empirical research findings on natural language and mobility, and future trends in mobile speech.  Mobile Speech opens with a challenge to the industry to broaden the discussion about speech in mobile environments beyond the smartphone, to consider natural language applications across different domains.   Among the new natural language methods introduced in this book are Sequence Package Analysis, which locates and extracts valuable opinion-related data buried in online postings; microintonation as a way to make TTS truly human-like; and se...

  1. Chemical composition of anthropogenic particles on needles collected close to the Estonian oil-shale power plants

    International Nuclear Information System (INIS)

    Meinander, O.

    1995-01-01

    Within the countries surrounding the Baltic Sea, north-eastern Estonia is among the most polluted areas. Emissions from the oil-shale power plants produce air pollution problems both locally and on a larger scale. In the atmosphere, pollutants mix and convert. Consequently, the particles deposited due to the use of oil-shale can have various chemical compositions. From the point of view of air chemistry, ecological effects and air pollution modelling, knowledge of the chemical composition of the deposited particles can be of great value. The aim of this work was to study the chemical composition of single anthropogenic particles occurring on needle surfaces in north-eastern Estonia and Southern Finland close to the Estonian oil-shale power plants. For the purpose, scanning electron microscopical microanalysis was used

  2. The Problems of Estonian R&D and Innovation Strategy and the Demand-Side Innovation Policies

    Directory of Open Access Journals (Sweden)

    Tõnu Roolaht

    2012-12-01

    Full Text Available The second larger Estonian R&D and Innovation Strategy ‘Knowledge-based Estonia 2007-2013’ is aimed at continuing the advancement of research and development efforts towards an innovative knowledge-based society and economic system in Estonia. Fostering of knowledge-based high-tech industries is seen as paramount for retaining country’s competitive advantage. However, the mid-term evaluations indicate that several goals of the strategy might not be achievable by 2013. In fact, the policy measures have been much more successful in developing scientific research, as indicated by increased international publication, number of patents, and number of researchers and engineers. The advances in development of high-tech products and services through innovations are noticeable but less prominent. The purpose of this study is to suggest the role for demand-side innovation policies in helping to advance commercial development and innovation

  3. Iseseisvusdeklaratsioonid 1776–1918. The Estonian Declaration of Sovereignty: An Example of the Civilizing Force of Hypocrisy

    Directory of Open Access Journals (Sweden)

    Hent Kalmo

    2012-06-01

    Full Text Available Sovereignty has been characterised as a form of “organized hypocrisy”, a system governed by a set of rules that are generally recognised as binding and yet are continually infringed upon by the most powerful actors. This idea can be extended to analyse the role of sovereignty within the Soviet Union. The Soviet Union was nominally governed by a Constitution which endowed the Union Republics with the right of secession, but there was no realistic possibility of exercising this right. One should not rush to conclude, however, that the actual wording of the Soviet Constitution of 1977 was entirely without relevance. As Jon Elster has argued, hypocrisy can have a “civilizing force” when the need to appear impartial and to retain public credibility forces actors to choose a strategy they would not choose otherwise. A good example of this kind of argumentative constraint is offered by the dilemma faced by the Soviet leadership after the mid-1980s, as it became reluctant to use military force to suppress independence movements within the Baltic States while, at the same time, promising to give more weight to the Soviet Constitution and respect the “sovereignty” of the Union Republics. In this setting, the ambiguity of the word “sovereignty” could be played upon by a whole gamut of political movements in order to further their agenda, from local communists eager to expand their autonomy within the Soviet system to those making an explicit bid for the restoration of independence. Significant legal and political changes could be justified as mere conclusions from the constitutionally recognised status of the Union Republics – a strategy which was all the more effective as Moscow struggled to formulate an alternative line of constitutional interpretation that could be used to counter the Baltic claims. This exchange of opinions escalated into a constitutional conflict in November 1988, when the Estonian Supreme Soviet responded to

  4. Field trial on progesterone cycles, metabolic profiles, body condition score and their relation to fertility in Estonian Holstein dairy cows.

    Science.gov (United States)

    Samarütel, J; Ling, K; Waldmann, A; Jaakson, H; Kaart, T; Leesmäe, A

    2008-08-01

    Resumption of luteal activity postpartum and fertility were investigated in an Estonian Holstein high milk production and good fertility dairy herd. Body condition was scored after every 10 days in 54 multiparous dairy cows (71 lactations) calving inside from December to March during 4-year period. Blood samples were taken 1-14 days before calving and 1-14, 28-42 and 63-77 days after calving: analytes estimated were serum aspartate aminotransferase (AST), glucose, ketone bodies, total cholesterol, non-esterified fatty acids and triglycerides. The general linear mixed model was used to compare the data for cows with different characteristics in luteal activity postpartum based on their milk progesterone profiles. Forty-five per cent of cases had abnormal profiles; delayed resumption of ovarian cyclicity postpartum (DC) was the most prevalent abnormality. There was no difference in body condition scores between the groups. The DC and prolonged luteal phase groups had higher serum AST activity (p fertility.

  5. Using micro-contexts to describe a writing process in Estonian as a second language across proficiency levels

    Directory of Open Access Journals (Sweden)

    Olga Pastuhhova

    2015-04-01

    Full Text Available This paper aims to describe the writing process of native Russian‑speaking students in Estonian as a second language. 34 participants were given the assignment of writing a text in the L2. The written texts were then rated as being at levels from A2 to C1 according to the Common European Framework of Reference for Languages (CEFR. The data were collected by computer keystroke logging and analysed based on the concept of a ‘micro-context’. Micro-contexts were analysed according to their frequency and duration and were compared across proficiency levels. The results show that writing in the L2 is not a smooth process. The longest transitions in micro-contexts reveal that the most cognitive effort is made between paragraphs and sentences and when deletions are involved. The growing number of consecutive deletions demonstrates that even with developing proficiency, the linear production text is subject to constant revision, correction and modification.

  6. Mobile Probes in Mobile Learning

    DEFF Research Database (Denmark)

    Ørngreen, Rikke; Blomhøj, Ulla; Duvaa, Uffe

    In this paper experiences from using mobile probes in educational design of a mobile learning application is presented. The probing process stems from the cultural probe method, and was influenced by qualitative interview and inquiry approaches. In the project, the mobile phone was not only acting...... as an agent for acquiring empirical data (as the situation in hitherto mobile probe settings) but was also the technological medium for which data should say something about (mobile learning). Consequently, not only the content of the data but also the ways in which data was delivered and handled, provided...... a valuable dimension for investigating mobile use. The data was collected at the same time as design activities took place and the collective data was analysed based on user experience goals and cognitive processes from interaction design and mobile learning. The mobile probe increased the knowledge base...

  7. Mobile Semiotics

    DEFF Research Database (Denmark)

    Jensen, Ole B.

    2013-01-01

    This chapter aims to understand the mobile condition of contemporary life with a particular view to the signifying dimension of the environment and its ‘readability’. The chapter explores the potentials of semiotics and its relationship to the new mobilities literature. What takes place...... is a ‘mobile sense making’ where signs and materially situated meanings connect to the moving human body and thus create particular challenges and complexities of making sense of the world. The chapter includes notions of mobility systems and socio-technical networks in order to show how a ‘semiotic layer’ may...... work to afford or restrict mobile practices....

  8. Individual and work-related risk factors for musculoskeletal pain: a cross-sectional study among Estonian computer users.

    Science.gov (United States)

    Oha, Kristel; Animägi, Liina; Pääsuke, Mati; Coggon, David; Merisalu, Eda

    2014-05-28

    Occupational use of computers has increased rapidly over recent decades, and has been linked with various musculoskeletal disorders, which are now the most commonly diagnosed occupational diseases in Estonia. The aim of this study was to assess the prevalence of musculoskeletal pain (MSP) by anatomical region during the past 12 months and to investigate its association with personal characteristics and work-related risk factors among Estonian office workers using computers. In a cross-sectional survey, the questionnaires were sent to the 415 computer users. Data were collected by self-administered questionnaire from 202 computer users at two universities in Estonia. The questionnaire asked about MSP at different anatomical sites, and potential individual and work related risk factors. Associations with risk factors were assessed by logistic regression. Most respondents (77%) reported MSP in at least one anatomical region during the past 12 months. Most prevalent was pain in the neck (51%), followed by low back pain (42%), wrist/hand pain (35%) and shoulder pain (30%). Older age, right-handedness, not currently smoking, emotional exhaustion, belief that musculoskeletal problems are commonly caused by work, and low job security were the statistically significant risk factors for MSP in different anatomical sites. A high prevalence of MSP in the neck, low back, wrist/arm and shoulder was observed among Estonian computer users. Psychosocial risk factors were broadly consistent with those reported from elsewhere. While computer users should be aware of ergonomic techniques that can make their work easier and more comfortable, presenting computer use as a serious health hazard may modify health beliefs in a way that is unhelpful.

  9. Mobile Lexicography

    DEFF Research Database (Denmark)

    Køhler Simonsen, Henrik

    2014-01-01

    Users are already mobile, but the question is to which extent knowledge-based dictionary apps are designed for the mobile user situation. The objective of this article is to analyse the characteristics of the mobile user situation and to look further into the stationary user situation and the mob......Users are already mobile, but the question is to which extent knowledge-based dictionary apps are designed for the mobile user situation. The objective of this article is to analyse the characteristics of the mobile user situation and to look further into the stationary user situation...... and the mobile user situation. The analysis is based on an empirical survey involving ten medical doctors and a monolingual app designed to support cognitive lexicographic functions, cf. (Tarp 2006:61-64). In test A the doctors looked up five medical terms while sitting down at a desk and in test B the doctors...

  10. Mobility Divides

    DEFF Research Database (Denmark)

    Jensen, Ole B.

    Contemporary mobilities are cultural and social manifestations, and the mobile practices in the everyday life of billions of humans are re-configuring senses of place, self, other and relationships to the built environment. The way ‘mobile situations’ are staged in designed and built environments......’ in the everyday life and cast light on how design and ‘materialities of mobilites’ are creating differential mobilities across societies, social networks, and communities of practices.......Contemporary mobilities are cultural and social manifestations, and the mobile practices in the everyday life of billions of humans are re-configuring senses of place, self, other and relationships to the built environment. The way ‘mobile situations’ are staged in designed and built environments...

  11. Mobile Semiotics - signs and mobilities

    DEFF Research Database (Denmark)

    Jensen, Ole B.

    a potential for mobilities studies if the awareness of seeing the environment as a semiotic layer and system can be sensitized to the insights of the ‘mobilities turn’. Empirically the paper tentatively explores the usefulness of a mobile semiotics approach to cases such as street signage, airport design...

  12. The Dialogue with Hamlet: Paul-Eerik Rummo’s “Hamlet’s Songs” as an Example of the Existential Paradigm in Estonian Culture

    Directory of Open Access Journals (Sweden)

    Anneli Mihkelev

    2013-06-01

    Full Text Available The article demonstrates different meanings of the motif of Hamlet in the Estonian culture. Hamlet as a literary figure has been very important and influential, a symbol of will and a fighter in a hopeless situation. Paul-Eerik Rummo’s poem “Hamlet’s Songs” (1964 forms the centre around which revolve not only written texts but also many such cultural texts as theatre performances and music, all connected by allusions to Hamlet. Rummo’s poem is one of the most innovative poems from the 1960s in Estonian literature. The generation of the 1960s was influenced by several important contemporary theories, including existentialism. Many young writers systematically undermined the Soviet regime in their works. The use of the motif of Hamlet reveals a similarity between the existential and romantic rebellions. Rummo’s dialogue with Hamlet in his poem expresses optimism in a hopeless situation in a way different from Shakespeare’s.

  13. Describing temporal variability of the mean Estonian precipitation series in climate time scale

    Science.gov (United States)

    Post, P.; Kärner, O.

    2009-04-01

    Applicability of the random walk type models to represent the temporal variability of various atmospheric temperature series has been successfully demonstrated recently (e.g. Kärner, 2002). Main problem in the temperature modeling is connected to the scale break in the generally self similar air temperature anomaly series (Kärner, 2005). The break separates short-range strong non-stationarity from nearly stationary longer range variability region. This is an indication of the fact that several geophysical time series show a short-range non-stationary behaviour and a stationary behaviour in longer range (Davis et al., 1996). In order to model series like that the choice of time step appears to be crucial. To characterize the long-range variability we can neglect the short-range non-stationary fluctuations, provided that we are able to model properly the long-range tendencies. The structure function (Monin and Yaglom, 1975) was used to determine an approximate segregation line between the short and the long scale in terms of modeling. The longer scale can be called climate one, because such models are applicable in scales over some decades. In order to get rid of the short-range fluctuations in daily series the variability can be examined using sufficiently long time step. In the present paper, we show that the same philosophy is useful to find a model to represent a climate-scale temporal variability of the Estonian daily mean precipitation amount series over 45 years (1961-2005). Temporal variability of the obtained daily time series is examined by means of an autoregressive and integrated moving average (ARIMA) family model of the type (0,1,1). This model is applicable for daily precipitation simulating if to select an appropriate time step that enables us to neglet the short-range non-stationary fluctuations. A considerably longer time step than one day (30 days) is used in the current paper to model the precipitation time series variability. Each ARIMA (0

  14. Market, Regulation, Market, Regulation

    DEFF Research Database (Denmark)

    Frankel, Christian; Galland, Jean-Pierre

    2015-01-01

    barriers to trade in Europe, realized the free movement of products by organizing progressively several orders of markets and regulation. Based on historical and institutional documents, on technical publications, and on interviews, this article relates how the European Commission and the Member States had......This paper focuses on the European Regulatory system which was settled both for opening the Single Market for products and ensuring the consumers' safety. It claims that the New Approach and Standardization, and the Global Approach to conformity assessment, which suppressed the last technical...... alternatively recourse to markets and to regulations, at the three main levels of the New Approach Directives implementation. The article focuses also more specifically on the Medical Devices sector, not only because this New Approach sector has long been controversial in Europe, and has recently been concerned...

  15. Where Do Dead Books Go? The Problem of the Soviet Canon Today, on the Example of Johannes Becher's Work in Estonian

    Directory of Open Access Journals (Sweden)

    Katre Talviste

    2013-06-01

    Full Text Available The article describes the conception and editing process of an anthology of Johannes Becher’s poems (Unistades täiusest, 1962 in Estonian, and discusses its status in the Soviet and contemporary literary canon. The work on the Becher anthology was led by an already outstanding literary scholar Nigol Andresen and a young poet and translator Ain Kaalep, who later became one of the most prolific and wellknown poetry translators in Estonia. An important part was also played by another poet-translator, August Sang, who already had achieved such a standing in the Estonian literary field. Several other translators contributed to the anthology, making it a common project for intellectuals otherwise very differently positioned vis-à-vis the Soviet political authorities and cultural agendas. Becher’s work was strongly promoted by these instances, but his poetry was also read with genuine enthusiasm by the main contributors to the anthology (whose own poetry has certain parallels to some aspects of Becher’s, as well as the general public, at that time. After the fall of the Soviet regime it has been forgotten, mostly for the same contextual reasons that once granted its success. The case of his poetry in Estonian explores the question of this new invisibility of now politically irrelevant, but still voluminous and aesthetically intriguing literary works in the post-Soviet canon.

  16. Mobilní marketing v ČR

    OpenAIRE

    Šrámek, David

    2010-01-01

    Main topic of the Master's Thesis is mobile marketing in Czech Republic and the goal is to describe development of mobile devices, provided services and usage in marketing and marketing communication. Theoretical part is concerning development of the mobile devices and services where each topic is followed by a case study. Practical part contains quantitative and qualitative research. Quantitative on-line based research was conducted on sample of 100 deliberately chosen users. Main goal of th...

  17. Mobile Clouds

    DEFF Research Database (Denmark)

    Fitzek, Frank; Katz, Marcos

    A mobile cloud is a cooperative arrangement of dynamically connected communication nodes sharing opportunistic resources. In this book, authors provide a comprehensive and motivating overview of this rapidly emerging technology. The book explores how distributed resources can be shared by mobile...... users in very different ways and for various purposes. The book provides many stimulating examples of resource-sharing applications. Enabling technologies for mobile clouds are also discussed, highlighting the key role of network coding. Mobile clouds have the potential to enhance communications...... performance, improve utilization of resources and create flexible platforms to share resources in very novel ways. Energy efficient aspects of mobile clouds are discussed in detail, showing how being cooperative can bring mobile users significant energy saving. The book presents and discusses multiple...

  18. Mobilities Design

    DEFF Research Database (Denmark)

    Jensen, Ole B.; Lanng, Ditte Bendix; Wind, Simon

    2016-01-01

    In this paper, we identify the nexus between design (architecture, urban design, service design, etc.) and mobilities as a new and emerging research field. In this paper, we apply a “situational mobilities” perspective and take point of departure in the pragmatist question: “What design decisions...... and interventions affords this particular mobile situation?” The paper presents the contours of an emerging research agenda within mobilities research. The advent of “mobilities design” as an emerging research field points towards a critical interest in the material as well as practical consequences of contemporary......-making. The paper proposes that increased understanding of the material affordances facilitated through design provides important insight to planning and policymaking that at times might be in risk of becoming too detached from the everyday life of the mobile subject within contemporary mobilities landscapes....

  19. Adoption of Mobile Payment Platforms

    DEFF Research Database (Denmark)

    Staykova, Kalina Stefanova; Damsgaard, Jan

    2016-01-01

    Numerous mobile payment solutions, which rely on new disruptive technologies, have been launched on the payment market in recent years. But despite the growing number of mobile payment apps, very few solutions have turned to be successful as the majority of them fail to gain a critical mass...... of users. In this paper, we investigate successful platform adoption strategies by using the Reach and Range Framework for Multi-Sided Platforms as a strategic tool to which mobile payment providers can adhere in order to tackle some of the main challenges they face throughout the evolution...... of their platforms. The analysis indicates that successful mobile payment solutions tend to be launched as one-sided platforms and then gradually be expanded into being two-sided. Our study showcases that the success of mobile payment platforms lies with the ability of the platform to balance the reach (number...

  20. Situation Assessment for Mobile Robots

    DEFF Research Database (Denmark)

    Beck, Anders Billesø

    Mobile robots have become a mature technology. The first cable guided logistics robots were introduced in the industry almost 60 years ago. In this time the market for mobile robots in industry has only experienced a very modest growth and only 2.100 systems were sold worldwide in 2011. In recent...... years, many other domains have adopted the mobile robots, such as logistics robots at hospitals and the vacuum robots in our homes. However, considering the achievements in research the last 15 years within perception and operation in natural environments together with the reductions of costs in modern...... sensor systems, the growth potential for mobile robot applications are enormous. Many new technological components are available to move the limits of commercial mobile robot applications, but a key hindrance is reliability. Natural environments are complex and dynamic, and thus the risk of robots...