WorldWideScience

Sample records for environmental service markets

  1. Service marketing

    Directory of Open Access Journals (Sweden)

    Babić-Hodović Vesna

    2002-01-01

    Full Text Available Development of postindustrial society and services revolution created numerous changes in size of consumer demand, consumer reaction and priorities. Continuous change on the side of demand and offer must follow changes in marketing orientation. Leader in that change is services marketing which by knowing services range and all the changes builds a new concept called Relationship Marketing.

  2. Integrating Marketing and Environmental Studies through an Interdisciplinary, Experiential, Service-Learning Approach

    Science.gov (United States)

    Wiese, Nila M.; Sherman, Daniel J.

    2011-01-01

    This article describes and evaluates an interdisciplinary, experiential service-learning project that combined environmental studies and marketing courses at a liberal arts college over a 2-year period. The inherent tensions between these two disciplines regarding issues of environmental protection and conservation make this project's contribution…

  3. Developing markets for forest environmental services: an opportunity for promoting equity while securing efficiency?

    Science.gov (United States)

    Landell-Mills, Natasha

    2002-08-15

    Market-based approaches to environmental management are all the rage. Claims that market mechanisms can encourage environmental protection and promote greater economic efficiency while saving taxpayers' money are tantalizing. In the forestry sector, policy makers are widely heeding this advice and shrinking command-and-control systems in favour of incentive mechanisms that seek to align private enthusiasm with the public good. In some cases, governments are even promoting the creation of markets where none existed before. In others, markets are evolving of their own accord. In such times of change, it is difficult to stand back and take stock. Yet, it is during such times that guidance is most needed. In the rush to introduce market-based solutions to environmental problems, a particular concern is how markets are impacting on the poor. In this paper an effort is made to draw on a recent review of markets for four forest environmental services (biodiversity conservation, carbon sequestration, watershed protection and landscape beauty) to draw out preliminary insights into how markets are performing with respect to their impacts on the poor. The evidence suggests a need for caution. While the potential benefits are significant, the poor face an uphill battle in realizing them. Key constraints facing the poor include a lack of property rights over forest resources and their environmental services; inadequate skills and education; poor market information; lack of market contacts; inadequate communication infrastructure; inappropriate contract design; and lack of access to financial resources. To tackle these, four potential ways forward are highlighted: (1) assign property rights to forest assets and their related environmental services in ways that respect customary arrangements and poor people's tenure; (2) strengthen capacity for market participation, e.g. through training and education; (3) invest in the provision of market information, advice and, essentially, a

  4. Marketing Reference Services.

    Science.gov (United States)

    Norman, O. Gene

    1995-01-01

    Relates the marketing concept to library reference services. Highlights include a review of the literature and an overview of marketing, including research, the marketing mix, strategic plan, marketing plan, and marketing audit. Marketing principles are applied to reference services through the marketing mix elements of product, price, place, and…

  5. Diagnosis of environmental marketing goods and services in the forestry sector Diagnóstico do marketing ambiental de bens e serviços do setor florestal

    OpenAIRE

    Erlon Barbosa Valdetaro; Mayra Luiza Marques da Silva Binoti; Daniel Brianezi; Laércio Antônio Gonçalves Jacovine

    2012-01-01

    It was collected and subsequent analysed advertisements and advertising campaigns for companies of forest products and services in nine magazines and 91websites of the forest sector, seeking for advertising and marketing actions that had some kind of environmental appeal as environmental terms, symbols with environmental appeal, certification seal and image with environmental appeal. The “environmental term” is present in 85,9% of 157 forest advertisements from different segments. Th...

  6. Marketing Auditing Services

    OpenAIRE

    Tuomivirta, Olga

    2009-01-01

    The study is done as a part of a bachelor’s study in Marketing at Laurea University of Applied Sciences. Marketing as a science appeared more than 50 years ago and is still developing. The purpose of the thesis work is to collect knowledge via marketing research, to understand how marketing is implemented by the case company–provider and compare the result to professional services marketing theory. Marketing professional services is difficult because services differ from goods. Marketing ...

  7. Marketing Youth Services.

    Science.gov (United States)

    Dimick, Barbara

    1995-01-01

    Marketing techniques in youth services are useful for designing programs, collections, and services and for determining customer needs. The marketing mix--product, place, price, and practice--provides a framework for service analysis. (AEF)

  8. Green marketing - How to put an environmental spin on your energy product, service, program or project

    International Nuclear Information System (INIS)

    Flynn, J.

    1992-01-01

    This paper examines how some smart marketers have quickly picked up on the new consumer interest in protecting the environment, turned it into increased sales and profits and at the same time effectively increased energy conservation. They asked their product developers to improve the environmental benefits of their existing products and to design some new ones. Then they asked their advertising writers to put an environmental spin on their product advertising. Next they made frequent visits to the bank with the increased sales revenues from an expanding market share and at the same time are doing something worthwhile in energy and environmental conservation

  9. Relationship Marketing in Legal Services Marketing Strategy

    OpenAIRE

    Audronė Androšiūnaitė; Borisas Melnikas

    2013-01-01

    The article defines the concept of professional services and evaluates the extent, to which legal services could be understood as professional services. In addition, literature analysis in the relationship marketing is presented as well as conclusions on the method for the use of relationship marketing in the development of legal services marketing strategy. Strategies of professional services marketing are completely different from other services marketing because of relations with current c...

  10. Diagnosis of environmental marketing goods and services in the forestry sector Diagnóstico do marketing ambiental de bens e serviços do setor florestal

    Directory of Open Access Journals (Sweden)

    Erlon Barbosa Valdetaro

    2012-06-01

    Full Text Available

    It was collected and subsequent analysed advertisements and advertising campaigns for companies of forest products and services in nine magazines and 91websites of the forest sector, seeking for advertising and marketing actions that had some kind of environmental appeal as environmental terms, symbols with environmental appeal, certification seal and image with environmental appeal. The “environmental term” is present in 85,9% of 157 forest advertisements from different segments. The forestry sector has embraced the environmental marketing as a tool to adapt to the market, to meet an increasingly more critical and aware of current environmental issues.

     

    doi: 10.4336/2012.pfb.32.70.105

    Foram realizadas coletas e análises em propagandas e campanhas publicitárias de empresas de produtos e serviços florestais em nove revistas e 91 websites do setor, buscando propagandas e ações de marketing que tivessem algum tipo de apelo ambiental, tais como termos ambientais, símbolo com apelo ambiental, selo de certificação e imagem com apelo ambiental. O “termo ambiental” está presente em 85,9 % das 157 propagandas pertencentes a diversos segmentos florestais. O setor florestal tem adotado o marketing ambiental como ferramenta de adequação ao mercado, com o intuito de atender uma sociedade cada vez mais crítica e consciente das problemáticas ambientais atuais.

     

    doi: 10.4336/2012.pfb.32.70.105

  11. Marketing health services.

    Science.gov (United States)

    Zasa, R J

    1984-01-01

    Indisputably, marketing plays an important role in today's competitive health service industry. It is essential for every medical group manager to learn about the marketing process and his role in pursuing marketing in his medical group. Conducting internal and external assessments, developing promotional techniques and strategies, organizing and implementing a plan, and evaluating results are all critical areas in the marketing effort. When each critical area is carefully examined and steps are properly taken, a marketing approach will be totally consistent with delivery of high-quality patient care services.

  12. Culture in Services Marketing

    OpenAIRE

    Mitchell, Malcolm

    2006-01-01

    This research features both theoretical and empirical work underlining the potential value of marketing to contribute to commercial performance. The theory draws from those authors who have been predominant in promoting the concept of a market orientation as an antecedent to organisational success. The marketing culture paradigm is introduced and developed to specifically consider the area of services marketing. The empirical investigation concludes that there is an acknowledged appreciation ...

  13. Marketing occupational therapy services.

    Science.gov (United States)

    Kautzmann, L N

    1985-01-01

    The ability to understand and appropriately apply business skills is a key component in the development of a successful private practice. Marketing is one of the business skills occupational therapists need to have in order to take full advantage of the opportunities available to entrepeneurs in the health care industry. The purpose of this article is to present a structured approach to marketing occupational therapy services through the use of a marketing plan. The four components of a marketing plan, a situation analysis, the identification of problems, opportunities, and target markets, the development of a marketing strategy for each targeted market, and a method to monitor the plan, are discussed. Applications to occupational therapy practice are suggested. The use of a marketing plan as a method for organizing and focusing marketing efforts is an effective means of supporting and enhancing the development of a private practice.

  14. Marketing of Accommodation Services

    OpenAIRE

    Vydrová, Jana

    2011-01-01

    The objective of this Bachelor's Thesis is to point out specifics in application of marketing instruments in services, particularly in tourism. The thesis also explains which marketing approaches are most appropriate for the hotel businesses and how to be brought into practice. Theoretical findings are subsequently applied to elaborate and evaluate current marketing management of hotel Kamzik. While writing the Thesis, several methods were used -- SWOT analysis of the hotel, analysis of exter...

  15. Relationship Marketing in Legal Services Marketing Strategy

    Directory of Open Access Journals (Sweden)

    Audronė Androšiūnaitė

    2013-04-01

    Full Text Available The article defines the concept of professional services and evaluates the extent, to which legal services could be understood as professional services. In addition, literature analysis in the relationship marketing is presented as well as conclusions on the method for the use of relationship marketing in the development of legal services marketing strategy. Strategies of professional services marketing are completely different from other services marketing because of relations with current clients and competitors, also – singularity of the professional services.Article in Lithuanian

  16. Marketing mobile imaging services.

    Science.gov (United States)

    McCue, P

    1987-09-01

    Competition in the mobile imaging arena has put radiologists, radiology directors, and other health care professionals in the unfamiliar position of being marketing agents for their services. Mobile imaging is being promoted through consumer advertising as well as through the traditional route of physician referral. This article offers some of the marketing lessons being learned in the mobile arena.

  17. Financial Services Marketing.

    Science.gov (United States)

    Olson, Lucretia Maria

    This manual contains student assignments in the financial services area of the marketing process. The individualized competency-based materials are intended to enhance and supplement instruction or to provide the basis for a course of instruction by the teacher-coordinator. Information on skills needed in jobs in financial marketing is first…

  18. Marketing Mix in Services

    OpenAIRE

    Cătălin Grădinaru; Sorin-George Toma; Paul Marinescu

    2016-01-01

    In a hypercompetitive environment, one in which it is difficult to gain substantial competitiveadvantages, it is becoming harder and harder to differentiate yourself from the rest, especially whenactivating in the services field. In order for a company to scientifically act, react and manage to satisfyas well as possible the customer’s needs, it should carry out a rigorous management process ofservices marketing. In the past, the marketing mix comprised 4Ps: product, price, place and promotio...

  19. Marketing Online Services: Product, Market and Strategy.

    Science.gov (United States)

    Trudell, Libby

    1991-01-01

    Describes characteristics of the online marketplace. Topics discussed include technology barriers; data ownership; markets for online services, including libraries and end users; marketing and promotion tactics, including exhibits and conferences, advertising, direct mail, and user groups; international marketing and service; strategic marketing…

  20. [Marketing in health service].

    Science.gov (United States)

    Ameri, Cinzia; Fiorini, Fulvio

    2014-01-01

    The gradual emergence of marketing activities in public health demonstrates an increased interest in this discipline, despite the lack of an adequate and universally recognized theoretical model. For a correct approach to marketing techniques, it is opportune to start from the health service, meant as a service rendered. This leads to the need to analyse the salient features of the services. The former is the intangibility, or rather the ex ante difficulty of making the patient understand the true nature of the performance carried out by the health care worker. Another characteristic of all the services is the extreme importance of the regulator, which means who performs the service (in our case, the health care professional). Indeed the operator is of crucial importance in health care: being one of the key issues, he becomes a part of the service itself. Each service is different because the people who deliver it are different, furthermore there are many variables that can affect the performance. Hence it arises the difficulty in measuring the services quality as well as in establishing reference standards.

  1. Environmental Education: A Market Survey.

    Science.gov (United States)

    Cummings, Stanley L., Jr.

    Applying techniques and statistical procedures of market research, this research paper treats the subject of environmental education. The first segment of the paper is involved with the identification of the role marketing can play in the analysis of environmental curricula and defines the potential market for environmental education. Sampling…

  2. Market Segmentation for Information Services.

    Science.gov (United States)

    Halperin, Michael

    1981-01-01

    Discusses the advantages and limitations of market segmentation as strategy for the marketing of information services made available by nonprofit organizations, particularly libraries. Market segmentation is defined, a market grid for libraries is described, and the segmentation of information services is outlined. A 16-item reference list is…

  3. Relationship marketing and service quality.

    Science.gov (United States)

    Delene, L M

    1992-05-01

    The delivery of services in college health centers is improved through the use of relationship marketing and service quality advancement. Relationship marketing works to attract, maintain, and enhance customer or client relationships with the healthcare provider. The facets of relationship marketing are explored, with the greatest emphasis placed on internal marketing. Higher quality health services come from continuous improvement, a focus on process, and intensive staff development and participation, which build a service culture.

  4. Tourism Marketing: A Service Marketing perspective

    OpenAIRE

    Kannan, Srinivasan

    2009-01-01

    Tourism is a service sector which earns a substantial foreign exchange to developing countries. In India, Kerala is one of the important destination for the international tourists with its unique nature beauty with backwaters, mountains and beaches. To make the tourism a great success one has to take advantage of the modern technology to full extent. Present paper is an attempt to market tourism by adapting the service marketing approach for achieving great success.

  5. Recruiting for Prior Service Market

    National Research Council Canada - National Science Library

    Thomas, Brian A; Givens, Eric

    2008-01-01

    ...) market based on data from: * DMDC (All services) * IRR (HRC-St. Louis) * AC/RC transition (HRC-Alexandria); 2) To recommend possible recruiting pools of applicants from the analyzed market data...

  6. Gamification and service marketing.

    Science.gov (United States)

    Conaway, Roger; Garay, Mario Cortés

    2014-01-01

    Our paper addresses the development of the gamification concept with business applications. We report on our survey of customers and managers seeking to participate in gamification on their websites. We examined both customer and manager perspectives and compare survey results in terms of service marketing and characteristics of consumers who engage with gamification platforms. Our data supported a design theory delineating four key characteristics in gamification platforms that attract consumers toward an enterprise's website. Those features attract individuals through (1) Progress Paths, (2) Feedback and Reward, (3) Social Connection, and (4) Attractiveness of the site. Results from the managers' survey reflected key characteristics that must exist for implementation of a gamification platform. The data revealed a particular demographic profile of a gamification individual drawn to a website. These findings may help company managers who wish to adopt a gamification platform in the future.

  7. Service & non-profit marketing

    Directory of Open Access Journals (Sweden)

    Stanković Čedomir

    2002-01-01

    Full Text Available Services are dominantly untouchable products which cannot be physically owned. Services promotion is difficult for its untouchables. Personal sale is very powerful in service companies because customers must interact with employees. Price is very important for service's companies. It has psychological role, economic role and it creates attitude for goal achievement. Marketing goal for nonprofit organizations is to get an answer from target market Development of marketing strategies of nonprofit organizations consists of defining and analyzing target market and creating and maintaining marketing mix. In nonprofit organizations product is usually an idea or a service. Promotion in nonprofit organizations is very important. Personal sale, promotional sale, advertising and publicity are used for communicating an idea and informing people about services.

  8. [Marketing mix in health service].

    Science.gov (United States)

    Ameri, Cinzia; Fiorini, Fulvio

    2015-01-01

    The marketing mix is the combination of the marketing variables that a firm employs with the purpose to achieve the expected volume of business within its market. In the sale of goods, four variables compose the marketing mix (4 Ps): Product, Price, Point of sale and Promotion. In the case of providing services, three further elements play a role: Personnel, Physical Evidence and Processes (7 Ps). The marketing mix must be addressed to the consumers as well as to the employees of the providing firm. Furthermore, it must be interpreted as employees ability to satisfy customers (interactive marketing).

  9. TRENDS IN CONTEMPORARY PORT SERVICES MARKETS

    Directory of Open Access Journals (Sweden)

    Hanna Klimek

    2014-12-01

    Full Text Available This article describes the issues associated with functioning of contemporary seaport services markets. The growth of international supply chains, technical progress and the integration processes in shipping, growth of containerization, increasing competition in the seaport services markets and environmental protection regulations make it necessary for port service providers to adapt to the changing expectations and requirements of their customers, both shippers and, especially maritime, carriers. Thus, the activities they undertake are associated with making investments to ensure an adequate capacity to handle cargo, passengers and means of transport, required quality of service, but also with appropriate organization of port supply centres and lead to an improvement of their competitiveness. Both the factors associated with the external and internal environment of seaports affect the changes in the relationship between the supply and demand on port services markets. Contemporary port services markets are characterized by certain phenomena which can be a sign of their adaptation and development. The aim of this article is to present the essence of the port services market and its relationship with the environment, which subject to rapid and significant changes, creates new conditions for the operation of port supply centres and the entire port services market.

  10. Marketing veterinary services.

    Science.gov (United States)

    Lee, David E

    2006-03-01

    Marketing is a holistic process that goes far beyond a Yellow Page advertisement or a glossy brochure. A thorough evaluation of a market before entry, including best and worst case scenarios, is critical to mak-ing good investments. Veterinarians are fortunate to have a market that is largely protected by barriers to entry and characterized by reasonably high rates of return given minimal risk. Our market base continues to expand and, overall, remains fairly price insensitive. The extent to which a practice can align its capabilities with a product mix that ideally meets its clients' needs will ultimately determine its success.

  11. Risk and markets for ecosystem services.

    Science.gov (United States)

    Bendor, Todd K; Riggsbee, J Adam; Doyle, Martin

    2011-12-15

    Market-based environmental regulations (e.g., cap and trade, "payments for ecosystem services") are increasingly common. However, few detailed studies of operating ecosystem markets have lent understanding to how such policies affect incentive structures for improving environmental quality. The largest U.S. market stems from the Clean Water Act provisions requiring ecosystem restoration to offset aquatic ecosystems damaged during development. We describe and test how variations in the rules governing this ecosystem market shift risk between regulators and entrepreneurs to promote ecological restoration. We analyze extensive national scale data to assess how two critical aspects of market structure - (a) the geographic scale of markets and (b) policies dictating the release of credits - affect the willingness of entrepreneurs to enter specific markets and produce credits. We find no discernible relationship between policies attempting to ease market entry and either the number of individual producers or total credits produced. Rather, market entry is primarily related to regional geography (the prevalence of aquatic ecosystems) and regional economic growth. Any improvements to policies governing ecosystem markets require explicit evaluation of the interplay between policy and risk elements affecting both regulators and entrepreneurial credit providers. Our findings extend to emerging, regulated ecosystem markets, including proposed carbon offset mechanisms, biodiversity banking, and water quality trading programs.

  12. Entertainment services marketing

    OpenAIRE

    STOIAN Andra; Epuran Gheorghe

    2018-01-01

    This paper discusses a less treated subject until now: entertainment services. The main objective of this paper is to highlight the characteristics of these services. Our aim is to find out what entertainment services are, to whom they are addressed, what kind of services we have in Brasov County and the type of strategies applied by entertainment providers for the success of their business. When we discuss about entertainment we cannot leave out our free time, and that is why we ...

  13. New marketing mix stresses service.

    Science.gov (United States)

    Collier, D A

    1991-01-01

    The seven Ps of service management include some nontraditional ingredients to help formulate marketing strategy. Two examples illustrate how competitive advantage can be won or lost based on applying or ignoring the seven Ps.

  14. Marketing Information Products and Services

    International Development Research Centre (IDRC) Digital Library (Canada)

    IDRC hopes that the guidelines and approaches proposed to introduce marketing activities within information services and systems will assist information ... The other case presents the market research conducted for assessing suitability and utility of CD-ROM publishing, a modern information technology, and the process of ...

  15. Mobile communications data services marketing

    Directory of Open Access Journals (Sweden)

    Stanislav Marušić

    2006-12-01

    Full Text Available Increasing revenue per user is very important for mobile operators because of shrinking growth from mobile voice services on a number of markets. At the same time, a more powerful platform enabling advanced mobile data services has emerged. Therefore, mobile data services offer great possibilities to operators in the future. Marketing plays the key role in offering new and existing data services. Experiences in launching various services, primarily a comparison of Japanese and other experiences, shows that different strategies and marketing mix employed in launching data services can lead to different business results in this area. The needs and preferences of Croatian mobile users are explored in this paper, especially in the following areas: the most used and potentially most interesting data services, a preferred way of paying for these services, the importance of transaction security in mobile payments and a comparison of the use of and interest in such services by users with more advanced mobile terminals and those with older mobile phones. Results imply that a strong and attractive presence of these services in the media is crucial to success. It is also important to communicate clearly the benefits of these services, along with lower prices (or promotional periods as well as easy activation and use. Last but not least: the existence of attractive content and applications (where fair arrangements among all providers of these services is the main prerequisite is essential for a faster adoption and use of these services.

  16. Entertainment services marketing

    Directory of Open Access Journals (Sweden)

    STOIAN Andra

    2018-01-01

    Full Text Available This paper discusses a less treated subject until now: entertainment services. The main objective of this paper is to highlight the characteristics of these services. Our aim is to find out what entertainment services are, to whom they are addressed, what kind of services we have in Brasov County and the type of strategies applied by entertainment providers for the success of their business. When we discuss about entertainment we cannot leave out our free time, and that is why we will also cover this subject in another chapter of the paper. In order to achieve this goal, we will go through specialized articles while also analysing what actually happens in the case of entertainment services in Brasov County.

  17. Environmental charges in airline markets

    Energy Technology Data Exchange (ETDEWEB)

    Carlsson, Fredrik [Goeteborg Univ., Dept. of Economics, Goeteborg (Sweden)

    2002-07-01

    Over the last two decades many airline markets have been deregulated, resulting in increased competition and use of different types of networks. At the same time there has been an intense discussion on environmental taxation of airline traffic. It is likely that an optimal environmental charge and the effects of a charge differ between different types of aviation markets. In this paper, we derive optimal flight (environmental) charges for different types of airline markets. The first type of market is a multiproduct monopoly airline operating either a point-to-point network or a hub-and-spoke network. The optimal charge is shown to be similar in construction to an optimal charge for a monopolist. We also compare the environmental impact of the two types of networks. Given no differences in marginal damages between airports we find that an airline will always choose the network with the highest environmental damages. The second type of market we investigate is a multiproduct duopoly, where two airlines compete in both passengers and flights. The formulation of the optimal charge is similar to the optimal charge of a single product oligopoly. However, we also show that it is, because of strategic effects, difficult to determine the effects of the charge on the number of flights. (Author)

  18. Scenarios of the development of the world market for environmental and climate protection goods and services; Szenarien zur Entwicklung des Weltmarktes fuer Umwelt- und Klimaschutzgueter

    Energy Technology Data Exchange (ETDEWEB)

    Blazejczak, Juergen [Fachhochschule Merseburg (Germany); Deutsches Inst. fuer Wirtschaftsforschung, Berlin (Germany); Edler, Dietmar [Deutsches Inst. fuer Wirtschaftsforschung, Berlin (Germany)

    2008-12-15

    Supply potentials of German and European producers of goods and services for the protection of environment and climate have been accessed in a study by DIW, FhG-ISI and Roland Berger (2007). The present study explores a simple methodology to supplement such supply oriented assessments by a projection of world wide demand for environmental and climate protection goods and services (ECPGS) and to determine the share directed at German and European producers. The analysis starts from assumptions about world economic growth disaggregated by 175 countries. For each country the presumed importance of environmental protection - disaggregated by 4 areas - is described by its expected GDP share of environmental protection expenditures; rich countries devote more of their GDP than poor countries to environmental and climate protection. Environmental protection expenditure is delimited in this study in accordance with the rather traditional classification of Eurostat which only includes measures directly aimed at the reduction of pollution or other environmental pressures but excludes measures to allow for a more rational use of natural ressources. Combining this information yields an estimate of the world market of ECPGS. By adjusting statistical information on overall import shares of the 175 countries to account for the particularities of ECPGS, world imports (i.e. world trade) of ECPGS can be estimated. World market shares of German and EU suppliers of ECPGS have been derived from OECD trade statistics. Applying these to the estimates of world trade of ECPGS yields German an EU exports of ECPGS. Together with domestic demand less imports, total domestically effective demand in Germany and the EU results. To account for uncertainties, a number sensitivity analyses have been performed. They assume e.g. a less pronounced shift of growth centres to Asia, differently focussed expenditure, and reduced world market shares of Germany and Europe. Even under the assumption of a

  19. The Mobile Satellite Services Market.

    Science.gov (United States)

    Anderson, Samuel

    Mobile satellite (MSAT) technology is the basis for a new component of the telecommunications industry capable of providing services to small inexpensive subscriber terminals located almost any place in the world. The market for MSAT space segment capacity (bandwidth and power) is a natural monopoly that can be logically and technically…

  20. Financial Services and Emerging Markets

    NARCIS (Netherlands)

    B. Karreman (Bas)

    2011-01-01

    textabstractThis study addresses the organization and strategy of firms in emerging markets with an explicit application to financial services. Given the relevance of a well-functioning financial system for economic growth, understanding the organization and strategy of firms contributing to the

  1. Toward a rational exuberance for ecosystem services markets

    Science.gov (United States)

    Jeffrey D. Kline; Marisa J. Mazzotta; Trista M. Patterson

    2009-01-01

    Ecosystem services markets have become a popular topic among environmental policymakers and ecosystem protection advocates. Their proponents view markets as a promising new way to finance conservation of threatened ecosystems worldwide at a time when the need for additional protection seems especially critical. Their advocates in forestry promise that such markets will...

  2. Internalizing Externalities through Payments for Environmental Services

    Directory of Open Access Journals (Sweden)

    Sudarsono Soedomo

    2012-08-01

    Full Text Available Forest ecosystems, including plantation forests, provide goods and services that are marketable and non-marketable. Positive externalities produced by forest ecosystems are rarely considered in pricing of marketable products that result in economic inefficiencies. Internalizing externalities is required to improve the economic efficiency. The traditional way to internalize an externality is by providing subsidies or imposing taxes. Recently, payments for environmental services  are receiving more attention as an instrument for internalizing externalities provided by forest ecosystems. This promising alternative to improve our environment needs to be studied more extensively. In this paper, it can be indicated theoretically that the Pigovian tax, as a traditional way of addressing environmental problems, is able to mimic the result derived from the employment of environmental services payment. The difference is that environmental services payment improves the welfare of environmental service producers, whereas the Pigovian tax reduces it. A positive Pigovian tax increases the optimal rotation, which is positively associated with environmental improvement, but certainly reduces forest owner's welfare. This difference should be taken into account in the public policymaking so that perverse incentive may be avoided. Payment for environmental services  as an additional income to forest growers, not as alternative source of income, is a potential tool to address simultaneously issues of environment and poverty that are frequently contested.Keywords: externalities, payments for environmental services, tax, perverse incentive, social welfare

  3. Services marketing for the enlightened manager.

    Science.gov (United States)

    Blumberg, M R

    1999-01-01

    A marketing focus emphasizes the customer's perspective rather than the supplier's internal perspective. The needs of the customer determine what services are brought to the market and how they are supplied, marketed, and sold. The marketing orientation differs drastically from the production orientation on a number of key sales and marketing criteria. For example, technical innovation is seen as a means of locating new opportunities for firms with a marketing orientation, whereas a firm with production orientation sees innovation as a mechanism for cutting costs. Biomedical equipment service managers who adopt these marketing principles understand the subtle differences between products and services, and in doing so have become enlightened marketers. Enlightened service marketers define and articulate their services to the customer and provide the customer with good knowledge of the service(s) to be delivered, before they are actually delivered. The customer is able to achieve a comfort level with the service provided before it is provided.

  4. Marketing an investigational drug service.

    Science.gov (United States)

    Johnson, V B; Crane, V; Hayman, J N

    1993-04-01

    The customer survey was a useful tool for marketing the IDS. It provided guidelines for making decisions about the best use of limited human and material resources. Analyzing the results of the survey provided new priorities and directions for the IDS. These results were then used in conjunction with pharmacy financial and operational data to focus on areas of greatest importance to the customers and the pharmacy. Physicians should not be reluctant to pursue compassionate use treatments because of the administrative programs responsibilities that accompany such programs. Every patient should have the opportunity to benefit from alternative therapies that are investigational. For the quality of patient care to be maintained or even enhanced when studies are conducted, nurses must be well trained. The marketing survey fulfilled its purpose of identifying service gaps and allowing us to improve our services.

  5. Marketing Industrial Project-Related Services

    DEFF Research Database (Denmark)

    Cova, Bernard; Skaates, Maria Anne

    2002-01-01

    Services are a growing part of projects in the context of the international trend toward solution buying and selling on B2B markets. Services are also often a key source of competitive advantage in project business. Therefore the aim of this paper is to critically scrutinise the intuitive...... hypothesis that the marketing of project-related services lies somewhere at the crossroads between services marketing and project marketing....

  6. The Marketing of Public Library Services.

    Science.gov (United States)

    Dragon, Andrea C.

    1983-01-01

    Defines the concept of marketing and relates models involving the exchanges and transactions of markets and charities to services offered by libraries. Market segmentation, understanding the behavior of markets, competition, and movement toward a market-oriented library are highlighted. Nineteen references are cited. (EJS)

  7. Marketing Student Services in a Community College.

    Science.gov (United States)

    Culp, Marguerite McGann

    This paper applies business marketing principles to college student services, introduces a model for measuring the life cycle of a service, outlines strategic planning procedures, and describes the implementation of a comprehensive student service marketing program at Seminole Community College in Florida. An overview of marketing defines…

  8. Pollution Under Environmental Regulation in Energy Markets

    CERN Document Server

    Gullì, Francesco

    2013-01-01

    Pollution Under Environmental Regulation in Energy Markets provides a study of environmental regulation when energy markets are imperfectly competitive. This theoretical treatment focuses on three relevant cases of energy markets. First, the residential space heating sector where hybrid regulation such as taxation and emissions trading together are possible. Second, the electricity market where transactions are organized in the form of multi-period auctions. Third, namely natural gas (input) and electricity (output) markets where there is combined imperfect competition in vertical related energy markets.   The development of free or low carbon technologies supported by energy policies, aiming at increasing security of supply, is also explored whilst considering competition policies that reduce market power in energy markets thus improving market efficiency. Pollution Under Environmental Regulation in Energy Markets discusses the key issues of whether imperfect competition can lessen the ability of environmen...

  9. Concepts in service marketing for healthcare professionals.

    Science.gov (United States)

    Corbin, C L; Kelley, S W; Schwartz, R W

    2001-01-01

    Patients are becoming increasingly involved in making healthcare choices as their burden of healthcare costs continues to escalate. At the same time, healthcare has entered a tightened market economy. For these reasons, the marketing of healthcare services has become essential for the financial survival of physicians and healthcare organizations. Physicians can successfully use the fundamental service marketing principles proven by other service industries to win patient satisfaction and loyalty and remain competitive in today's market economy. Understanding concepts such as service quality zone of tolerance, levels of consumer satisfaction, the branding of services, patient participation, and service recovery can be useful in achieving these goals.

  10. Marketing legal services on the Internet

    Directory of Open Access Journals (Sweden)

    Alicja Mikołajczyk

    2014-09-01

    Full Text Available This article describes accessible means of marketing legal services under restrictive regulations in the Polish market. As attorneys-at-law and legal advisers face significant legal and ethical limitations in their market communication, they are forced to seek alternative tools of promoting their services and reaching potential clients. Electronic media turned out to be an effective and convenient channel in marketing legal services, often prevailing offline marketing communication. The article presents legal restrictions in the market, with emphasis to fundamental barriers that prevent implementation of traditional marketing tools and techniques broadly available in market communication. The second part presents selected tools of online marketing applicable in promotion of legal services, examplified with their use in practice.

  11. Marketing and Promotion of Library Services

    Science.gov (United States)

    Nicholas, Julie

    As librarians we should be actively marketing and promoting our library services. This paper aims to demystify marketing for librarians. Practical solutions are provided on how to implement a marketing strategy, with particular emphasis on the value of using electronic information resources. It also shows the link between promoting library services and raising the profile of the library.

  12. [The Marketing of Healthcare Services in ENT-Clinics].

    Science.gov (United States)

    Teschner, M; Lenarz, T

    2016-07-01

    The provision of healthcare services in Germany is based on fundamental principles of solidarity and is highly regulated. The question arises which conditions exist for marketing for healthcare services in ENT-clinics in Germany. The marketing options will be elicited using environmentally analytical considerations. The objectives can be achieved using measures derived from external instruments (service policy, pricing policy, distribution policy or communications policy) or from an internal instrument (human resources policy). The policy environment is particularly influenced by the regulatory framework, which particularly restricts the scope for both the pricing and communications policies. All measures must, however, reflect ethical frameworks, which are regarded as the fundamental premise underlying healthcare services and may be at odds with economic factors. Scope for flexibility in pricing exists only within the secondary healthcare market, and even there only to a limited extent. The significance of price in the marketing of healthcare services is thus very low. If marketing activities are to succeed, a market analysis must be carried out exploring the relevant factors for each individual provider. However, the essential precondition for the marketing of healthcare services is trust. The marketing of healthcare services differs from that of business management-oriented enterprises in other branches of economy. In the future the importance of marketing activities will increase. © Georg Thieme Verlag KG Stuttgart · New York.

  13. implementing relationship marketing in the service sector

    African Journals Online (AJOL)

    cistvr

    Berry (1983) outlined five strategy elements for practising relationship marketing: developing a core service around which to build a customer relationship, customising the relationship to the individual customer, augmenting the core service with extra benefits, pricing services to encourage customer loyalty, and marketing to ...

  14. 76 FR 25381 - Postal Service Market Test

    Science.gov (United States)

    2011-05-04

    ...-filed Postal Service motion for a temporary extension of the Collaborative Logistics experimental market... request to make the Collaborative Logistics offering a permanent one. Motion at 2. The Postal Service..., Order Concerning Collaborative Logistics Market Test, May 7, 2009. The Postal Service recognizes that 39...

  15. Environmental policies in competitive electricity markets

    NARCIS (Netherlands)

    Langestraat, R.

    2013-01-01

    In this thesis we model and analyze several environmental policies in an existing mathematical representation of a perfectly competitive electricity market. We contribute to the literature by theoretically and numerically establishing a number of effects of environmental policies on investment

  16. THE MARKETING SERVICES ON THE FURNITURE MARKET

    Directory of Open Access Journals (Sweden)

    Flaviu MEGHIŞAN

    2007-01-01

    Full Text Available The distribution of furniture has seen profound changes leading to accelerations of the dynamics of the competition environment, these changes being influenced, among other things, by the diversification of offer comprising new services. Today it seems essential to consider the distribution of furniture as an “industry that creates utility”. Indeed, the consumer is analyzed not only as a function of product characteristics, but as a set of utilities and advantages that distributions propose in their strategies of associated services. The services appear, in the same time, as variables which are applied by the distributor in his strategy to differentiate themselves and as utilities associated to the product, utilities which the consumer - as “problem-solver” - integrates in his decision making process. The consumer buys not just a simple product (furniture, but a global product which includes a sum of jointed attributes and utilities (proximity, product line, point of sale concept, information, warranty, etc.. This paper analyzes the services offer from the distribution of furniture as a method to solve the problems of furniture buyer. From this perspective the paper takes into consideration the various profiles of buying behavior, makes a critical analysis of the structure of services involved, defines a new structure of services based on the phases of buying behavior process.

  17. MARKETING AND LOGISTICS INFRASTRUCTURE DEVELOPMENT OF THE TRANSPORT SERVICES MARKET

    Directory of Open Access Journals (Sweden)

    V. I. Kopytko

    2009-02-01

    Full Text Available Taking into account the modern trends of world economy development, the opportunities of increasing the competitiveness of the Ukrainian transport system on the base of marketing-logistical providing the development of infrastructure of transport services market are presented. The analysis of marketing-logistical approaches of estimation of the efficiency of operation of transport infrastructure objects is performed. The condition of theoretical and practical aspects of the transport services market is elucidated, the examples of logistical concepts are given, considering the work experience of transport enterprises, the ways of formation of regional transport-logistical associations are offered.

  18. Service Market Orientation And Business Performance | Tesha ...

    African Journals Online (AJOL)

    In this competitive arena all enterprises exist to gain profit, however it is obvious that there exists no single formula for better services performance. Marketing managers and scholars believe that marketing orientation improves a lot a company's performance. This is vividly shown when one examines literatures on marketing ...

  19. Services marketing: the personnel management connection.

    Science.gov (United States)

    Johnson, L D

    1987-01-01

    Quality of care is an espoused yet in some ways elusive objective in the provision of health services. In this paper, a marketing framework is utilized to outline the characteristics of services which create difficulties for quality assurance and to examine service quality as perceived by the consumer. Two key concepts are explored: interactive marketing, the management of the production-consumption process, and internal marketing, the consideration of employees as an internal client group. The view is advanced that attention to these concepts highlights the importance of personnel management functions in ensuring quality in the provision of health services.

  20. Marketing small animal theriogenology services--one perspective.

    Science.gov (United States)

    Barber, J A

    2007-08-01

    Once a decision is made to add small animal theriogenology services to a practice, marketing strategies must be developed and implemented to attract clients to the new services. Marketing strategies for the niche market of theriogenology include start-up marketing methods, referral programs, internal marketing, and continued marketing. Marketing theriogenology services is a dynamic, ongoing process that never ends.

  1. Marketing of Healthcare Services with reference to Laboratory services

    OpenAIRE

    Ajotikar, Vaishali M.; Ali, Dr.M. M

    2015-01-01

    The paper attempts to study empirically dealers point of view on the 7ps i.e. marketing mix for laboratory services. The primary data was collected from dealers by administering interview schedules on 7ps of laboratory service marketing. This data collected was tabulated, analyzed and intepretated so as to suitably arrive at findings. High score for statements: laboratory services are prompt, services are rendered on cash basis to patients, laboratory has collection centers in different area...

  2. Ethics in the marketing of medical services.

    Science.gov (United States)

    Latham, Stephen R

    2004-09-01

    This paper deals with the ethics of marketing medical services by physicians, medical groups, hospitals and other mainstream medical caregivers in the United States. It does not deal with pharmaceutical marketing, since that raises a number of special issues, some of them legal and some having to do with the unique culture of pharmaceutical marketing, which really ought to be dealt with separately. Nor does it touch on the little-explored field of marketing alternative and complementary medicine. It begins with a general description of what is included in "the marketing process." It then briefly tours some of the difficulties faced by those who would market medical services ethically, and ends with some comments on the relevance of professionalism to ethical marketing.

  3. Global Environmental Alert Service

    Science.gov (United States)

    Grasso, V. F.; Cervone, G.; Singh, A.; Kafatos, M.

    2006-12-01

    Environmental Alert Service (GEAS) that could provide information from monitoring, Earth observing and early warning systems to users in a near real time mode and bridge the gap between the scientific community and policy makers. Characteristics and operational aspects of GEAS are discussed.

  4. Internal marketing in a customer service centre

    OpenAIRE

    2009-01-01

    M.B.A. Building relationships with various groups of stakeholders is critical to an organisation’s success. One critical group of stakeholders are the organisation’s employees – the Internal Market. Internal Marketing is the key to superior service and the result is external marketing success. Internal Marketing can be defined as the promoting of the organisation and its product(s) or product line(s) to the organisation’s employees. Internal marketing as a term evolves from the notion that...

  5. TENDANCES ACTUELLES EN MARKETING DES SERVICES

    OpenAIRE

    George NICULESCU

    2010-01-01

    Les activités de services sont difficiles à gérer dans le cadre du marketing-mix traditionnel car, contrairement aux biens tangibles produits la qualité des services est très dépendante de facteurs personnels. De même, la nature intangible des services n’est pas prise en compte dans la plupart des analyses du marketing-mix. Par exemple, la distribution physique ne coïncide pas avec la distribution d’éléments invisibles et la politique de communication de l’approche traditionnelle du marketing...

  6. Applying Services Marketing Principles to Postgraduate Supervision

    Science.gov (United States)

    Dann, Stephen

    2008-01-01

    Purpose: The paper aims to describe the application of two key service quality frameworks for improving the delivery of postgraduate research supervision. The services quality frameworks are used to identify key areas of overlap between services marketing practice and postgraduate supervision that can be used by the supervisor to improve research…

  7. Secrets to effective imaging services marketing.

    Science.gov (United States)

    Leepson, Evan

    2005-01-01

    Marketing outpatient diagnostic imaging services is similar to marketing professional services. However, the definition of marketing outpatient diagnostic imaging goes far beyond textbook and traditional meanings of marketing. There are 5 major trends that are forcing hospitals to market their diagnostic imaging services: demographics, competition, non-radiologist expansion, self-protective practice, and evolving technologies. Before thinking about identifying whom to target to develop a strategic relationship, it is necessary to get a sense of what is going on in the local area in terms of demographic trends. Much of this information can be obtained from the hospital's planning department. Local and state health planning organizations have some of the data and information. It is most critical for imaging departments to manage strategic relationships because they do not have direct access to patients. The department is solely dependent on cultivating relationships if it is to thrive. Diagnostic imaging centers have more freedom than hospitals when considering with whom to develop relationships. There are 5 essential components to any diagnostic imaging services marketing plan: be on top of referral patterns; brag about the organization's service; know the customer; keep communication channels open; and understand that marketing is a family affair. Successful diagnostic imaging marketing is key to an organization's long-term health. Developing and implementing a comprehensive, targeted, and sustained plan is crucial.

  8. EnviroAtlas - Ecosystem Services Market-Based Programs Web Service, U.S., 2016, Forest Trends' Ecosystem Marketplace

    Data.gov (United States)

    U.S. Environmental Protection Agency — This EnviroAtlas web service contains layers depicting market-based programs and projects addressing ecosystem services protection in the United States. Layers...

  9. [Marketing research in health service].

    Science.gov (United States)

    Ameri, Cinzia; Fiorini, Fulvio

    2015-01-01

    Marketing research is the systematic and objective search for, and analysis of, information relevant to the identification and solution of any problem in the field of marketing. The key words in this definition are: systematic, objective and analysis. Marketing research seeks to set about its task in a systematic and objective fashion. This means that a detailed and carefully designed research plan is developed in which each stage of the research is specified. Such a research plan is only considered adequate if it specifies: the research problem in concise and precise terms, the information necessary to address the problem, the methods to be employed in gathering the information and the analytical techniques to be used to interpret it. Maintaining objectivity in marketing research is essential if marketing management is to have sufficient confidence in its results to be prepared to take risky decisions based upon those results. To this end, as far as possible, marketing researchers employ the scientific method. The characteristics of the scientific method are that it translates personal prejudices, notions and opinions into explicit propositions (or hypotheses). These are tested empirically. At the same time alternative explanations of the event or phenomena of interest are given equal consideration.

  10. Marketing concepts for pharmaceutical service development.

    Science.gov (United States)

    Grauer, D W

    1981-02-01

    Marketing concepts as a mechanism to help pharmacy develop, communicate, and sell future pharmaceutical services to consumers are discussed. Pharmacy as a profession must define itself broadly to take advantage of future growth opportunities. These growth opportunities will be realized from unmet health-care needs and changing consumer life style trends and values. New services must therefore be oriented toward consumers (i.e., patients, health professionals, and third-party agencies) to gain acceptance. Dispensing and drug-knowledge-distribution pharmaceutical services are reviewed by a product life cycle analysis of sales profits versus time. A marketing mix for new pharmaceutical services is developed consisting of service, price, distribution, and promotion strategies. Marketing can encompass those key elements necessary to meet the organizational goals of pharmacy and provide a systematic, disciplined approach for presenting a new service to consumers.

  11. MARKETING LIBRARY SERVICES IN ACADEMIC LIBRARIES: A ...

    African Journals Online (AJOL)

    This article discusses the concept of marketing library and information services as an important library activity. It also stresses the need for librarians and information specialists especially those in academic libraries in developing countries to become proactive and to take marketing as a serious and obligatory library function ...

  12. Motivating your patients: marketing dental services.

    Science.gov (United States)

    Grönroos, C; Masalin, K

    1990-02-01

    In most industrialized countries the issues of unemployment or under-employment are becoming more critical for the members of the dental associations. In some countries this is creating greater competition between the private practitioners and public health dentists as well as between private dental practitioners themselves. Modern marketing, especially service marketing theory and models, can provide dentists and dental associations with tools to improve their position in relation to patients, political decision makers and other public agencies. However, marketing has to be understood correctly as a philosophy providing a means of approaching the establishing, maintaining and enhancing patient or customer relationships and not as a narrowly defined set of tools. As long as marketing is considered to be external campaigns, such as advertising and not much else, it is bound to fail. Other dimensions of marketing, such as interactive marketing and internal marketing, are of much greater importance to dental practitioners.

  13. The Western European Mobile Service Market

    DEFF Research Database (Denmark)

    Henten, Anders; Tadayoni, Reza; Hjarup, Søren

    The aim of the paper is to analyse the development of the structure in the Western European mobile services market, based primarily on technological and economic parameters. The focus of the analysis is on the market consolidation process, taking place horizontally, i.e. among the mobile network...... operators, and on the new companies entering the mobile field vertically, delivering, e.g., content and portal services, as convergence with Internet develops....

  14. Marketers report costs of service operations

    Energy Technology Data Exchange (ETDEWEB)

    1985-02-01

    A study of fuel oil marketing service department costs and charges is presented. It was found that the marketers estimated their repair parts cost $16.54 per account. If that is accurate, they should be charging at least $55 to cover themselves on labor. It was also found that it costs $3934.00 to operate a service truck for a year. This figure is down from 1983 perhaps because of lower gasoline prices.

  15. MARKET ANALYSIS OF HOTEL SERVICES IN UKRAINE

    OpenAIRE

    Iryna Antonova

    2015-01-01

    The subject of this research is the market of hotel services in Ukraine in recent years, since the market for the hotel services in Ukraine emerged in the first half of the 2000s. Initially, the focus of both local and foreign investors was on the development of the hotel market in Kyiv. Gradually, with the development of hotel business in Ukraine, investors’ interest began to shift in the direction of populated cities, primarily large business centers of the country (with a population of abo...

  16. 2004 Power marketing program draft environmental impact statement

    International Nuclear Information System (INIS)

    1996-04-01

    The Western Area Power Administration (Western), created in 1977 under the Department of Energy (DOE) Organization Act, markets and transmits electric power throughout 15 western states. Western's Sierra Nevada Customer Service Region (Sierra Nevada Region) markets approximately 1,480 megawatts (MW) of power from the Central Valley Project (CVP) and other sources, and markets available nonfirm energy from the Washoe Project. The Sierra Nevada Region's marketing area is shown in Figure 1. 1. Western's mission is to sell and deliver electricity that is in excess of Project Use (power required for project operations), which for the Sierra Nevada Region is generated from CVP and Washoe Project powerplants. Western's power marketing responsibility includes managing the Federal transmission system. The hydroelectric generation facilities of the CVP are operated by the Bureau of Reclamation (Reclamation). Reclamation manages and releases water in accordance with the various acts authorizing specific projects and with other laws and enabling legislation. Western's capacity and energy sales must be in conformance with the laws that govern its sale of electrical power. Hydropower operations at each facility must comply with minimum and maximum flows and other constraints set by Reclamation, the U.S. Fish and Wildlife Service (the Service), or other regulatory agencies, acting in accordance with law or policy. This EIS describes the environmental consequences of the range of reasonable marketing alternatives that meet the needs and purposes of the proposed marketing plan

  17. Marketing services and products; Produits et services marketing

    Energy Technology Data Exchange (ETDEWEB)

    Anon.

    1997-05-01

    For many years Gaz de France has been offering products and services to optimise relations with its clients and to meet their specific demands. French business companies and local communities are two symbolic examples of partners with whom Gaz de France has prepared special offers to meet their expectations. This provides us with two examples of offers that could be developed for foreign partners and could accommodate their specific needs. Abstract only. (author)

  18. Emerging markets for satellite data communications in the public service

    Science.gov (United States)

    Potter, J. G.

    1978-01-01

    The paper discusses some of the current and potential markets for satellite data communications as projected by the Public Service Satellite Consortium (PSSC). Organizations in the public service sector are divided into three categories, depending on their expected benefits and organizational changes due to increased satellite telecommunications use: A - modest institutional adjustments are necessary and significant productivity gains are likely; B - institutional requirements picture is promising, but more information is needed to assess benefits and risk; and C - major institutional adjustments are needed, risks are high but possible benefits are high. These criteria are applied to the U.S. health care system, continuing education, equipment maintenance, libraries, environmental monitoring, and other potential markets. The potential revenues are seen to be significant, but what is needed is a cooperative effort by common carriers and major public service institutions to aggregate the market.

  19. Environmental policy - a diaspora for market economists

    Energy Technology Data Exchange (ETDEWEB)

    Endres, A.

    1987-03-01

    The environmental policy of the Federal Republic of Germany still leaves more than enough room for the implementation of marketing elements. With the help of evaluation processes borrowed from the market mechanism all those in search of appropriate environmental policies are able to better analyse the very priorities they have made their aim. Democratic decision making should make it a point to see to the integration of information gained on the preferences of the citizen. Market-analogous evaluation processes currently seem about to be given a better chance. The vehicles of environmental policy are obviously suffering even more from a suppressed demand for market impulses. In the Federal Republic of Germany environmental vehicles generally tend to be lead and determined by regulations. For the benefit of economy and the environment data and certificates (or compensatory regulations) could be combined much more than before with the traditional regulation-oriented policy. For the time being chances seem to be poor for completions to come in from the market. The revised Clean Air Technical Guide (TA Luft) has wasted a promising chance. (orig./HSCH).

  20. 7 CFR 27.9 - Marketing Services Offices; Grading Section.

    Science.gov (United States)

    2010-01-01

    ... 7 Agriculture 2 2010-01-01 2010-01-01 false Marketing Services Offices; Grading Section. 27.9 Section 27.9 Agriculture Regulations of the Department of Agriculture AGRICULTURAL MARKETING SERVICE....9 Marketing Services Offices; Grading Section. Marketing Services Offices shall be maintained at...

  1. DEEPENING SERVICES MARKET INTEGRATION - A CRITICAL ASSESSMENT

    Directory of Open Access Journals (Sweden)

    Jacques Pelkmans

    2007-12-01

    Full Text Available The greatest asset of the European Union is undoubtedly its internal market. However, the internal market is not completed: it suffers from a giant hole with respect to many services. The present contribution addresses the status of services in the internal market and, in particular, the horizontal liberalisation (or, the lack of it of services outside the two large sectors which greatly deepened market integration (6 modes of transport and 3 financial services markets. Because a horizontal perspective on services in the EU is still little understood, it is briefly summarized what services really are and how their regulatory logic in the internal market can help to classify them. The (strong economic case for deepening services market integration is built on recent empirical economic analysis as well as simulation. This is followed by a discussion, with flowchart, of the Bolkestein draft directive, against the backdrop of the frustrating lack of, or at best, selective progress on services for decades. A survey of economic impact studies of the draft directive is provided, too, underpinning its importance even when the infamous origin principle is taken out. Some light is subsequently shed on the tumultuous politicisation of the services debate. Emphasis is laid on the socio-economic context (which, it is submitted, sharpened the discussion at times into polarisation and a series of other factors such as the diversity of the national regulatory frameworks of services and the labour employed, the complexity of the draft directive, the potentially radical nature of the origin principle (especially for those not aware of the case law of the ECJ, the dominant role of the EP and the opportunism of leading national politicians. Finally, directive 2006/123 –meanwhile in force – is explained and briefly assessed. Apart from the conspicuous manifestation of 'Angst' in drafting the directive, the (de merits are set out. The conclusion is that a badly

  2. Services and the nuclear after-market

    International Nuclear Information System (INIS)

    Masche, G.C.; Daub, R.

    1980-01-01

    What are the business opportunities for a reactor vendor in the nuclear after-market, for servicing the reactor after it has started operating. The range of activities which a vendor can perform on behalf of its customers, and the prospects for growth in this market, are reviewed. Considerable advantages accrue to the utility from hiring outside contractors to undertake maintenance, fuelling, and inspection. Among these advantages are increased availability of the reactor and low radiation exposure for the utility's own personnel. (author)

  3. The international marketing of professional service projects

    DEFF Research Database (Denmark)

    Skaates, Maria Anne; Tikkanen, Henrikki; Alajoutsijärvi, Kimmo

    2003-01-01

    , and representations to another national milieu with similarly well-developed norms, rules, and representations, yet that there also exist global milieux. Managerial implications concerning professional service firms' preparation for entering a foreign milieu as well as subsidiary or office establishment abroad......Many types of commercial professional services are commonly sold as projects. Therefore this article draws on the project marketing literature to elucidate the international marketing of professional service projects. After an initial literature review, the project marketing milieu concept......'s a priori territorial definition is critically examined on the basis of cases concerning the internationalization of Nordic architectural firms. It is hypothesized that territoriality plays the biggest role in situations where a firm is moving from one national milieu with well-established norms, rules...

  4. COORDINATES OF POSTAL SERVICES MARKET IN ROMANIA

    Directory of Open Access Journals (Sweden)

    Cristinel CONSTANTIN

    2012-01-01

    Full Text Available This paper contains a research regarding the actual status of Romanian postal services market both from legislative and economic point of view in the context of EU integration. The main objectives of this research were to identify the position of Romanian postal services among the EU member countries and to analyse the competitive environment on the local market in order to find future development strategies for the local companies. The outcomes of our research show a wrong position of Romanian postal sector both regarding the number of permanent offices and financial results of local competitors. The lateness of structural reforms could be a barrier for the future market liberalisation with serious consequences from the social point of view. In this context, a high implication of authorities is expected in order to ensure the adoption of EU regulation with a minimum of negative effects both for population and service providers.

  5. Pitfalls and opportunities for environmental marketers.

    Science.gov (United States)

    Gillespie, R J

    1992-01-01

    Issues such as global warming, ozone depletion, insufficient landfill capacity, and excess packaging are foremost on the minds of consumers. Companies face a myriad of environmental challenges, but they also recognize the opportunities to be gained by implementing responsible marketing action plans.

  6. Marketization of welfare services in Scandinavia

    DEFF Research Database (Denmark)

    Petersen, Ole Helby; Hjelmar, Ulf

    2013-01-01

    Scandinavian welfare states are undergoing a gradual transformation towards a more market-based mode of public service delivery. The results of these marketization reforms are, however, insufficiently documented in terms of their consequences for the price and quality of welfare services....... This article presents the findings of a systematic review of Danish and Swedish experiences with private provision of welfare services within three areas: home care for the elderly, provision of child care, and the operation of nursing homes. The research shows that there is no general evidence in support...... of improved cost effectiveness or enhanced service quality within these three welfare areas. A part of the reason for this is that many studies are characterized by lack of data and insufficient methodological designs. The article concludes that more and better studies are needed in order to broaden...

  7. Establishing financial markets in Ethiopia: the environmental ...

    African Journals Online (AJOL)

    MY

    2012-06-01

    Jun 1, 2012 ... of shares and other services in the share markets. The financial institutions that played an intermediary role in transferring and delivery of traded shares were the Addis Ababa Bank, the Commercial Bank of Ethiopia and the. Ethiopian Investment Corporation. They provide over-the-counter. 2 share.

  8. Natural gas - Market and environmental needs

    International Nuclear Information System (INIS)

    Beyer, R.

    1995-01-01

    The paper discusses the natural gas market and environmental needs with topics as follow: Importance of the North Sea region; sustainable development on the balance between economic use and environmental protection; role of natural gas in meeting energy demand: market needs, technologies, environmental aspects. According to the author, natural gas causes minimal pollutants because it contains virtually no pollutant-forming substances such as heavy metals, sulphur, chlorine or fluorine. No solid residues exist in the combustion space such as ash, slag, dust or soot, and the formation of thermal NO x through natural gas combustion has decreased to a very large extent as a result of technical advances. Natural gas can make a significant contribution towards reducing CO 2 emissions due to its very high hydrogen content. 12 figs

  9. Marketing Dental Services | Tuominen | Tanzania Dental Journal

    African Journals Online (AJOL)

    Tanzania Dental Journal. Journal Home · ABOUT THIS JOURNAL · Advanced Search · Current Issue · Archives · Journal Home > Vol 9, No 1 (2000) >. Log in or Register to get access to full text downloads. Username, Password, Remember me, or Register. Marketing Dental Services. R Tuominen. Abstract. No Abstract.

  10. Modern tendencies of audit services market development

    OpenAIRE

    Doroch, N.

    2009-01-01

    Consisting of public auditing activity of Ukraine and USA and basic directions of the market of audit and public auditing services development is analysed in the article, certainly factors which influence on these processes. Conclusions are done about subsequent development of public accountant activity.

  11. MARKET ANALYSIS OF HOTEL SERVICES IN UKRAINE

    Directory of Open Access Journals (Sweden)

    Iryna Antonova

    2015-11-01

    Full Text Available The subject of this research is the market of hotel services in Ukraine in recent years, since the market for the hotel services in Ukraine emerged in the first half of the 2000s. Initially, the focus of both local and foreign investors was on the development of the hotel market in Kyiv. Gradually, with the development of hotel business in Ukraine, investors’ interest began to shift in the direction of populated cities, primarily large business centers of the country (with a population of about 1 million people such as Kharkiv, Donetsk, Dnipropetrovsk, Lviv and in the direction of resort areas – Crimea, Carpathians, Odessa. According to the World Tourism Organization during the past 24 years the income from international tourism has increased by 9%. The number of international tourists every year is growing at a rate of 4%. Active development of hotel real estate segment was highly influenced by the European football championship held in 2011 due to the requirements of the cities-organizers which hosted matches (Kyiv, Kharkiv, Donetsk, Lviv to have certain number of hotel rooms of different categories. Purpose. The study is an analysis of the problems in the market of hotel services and prospects for their solution. Hospitality industry in Ukraine is one of the fastest growing sectors of the economy. It is pleasant to note that new hotels, rest houses and resorts are being opened while the existing hotels are being reconstructed to meet higher levels of services. Unsaturated market of hotel services of different levels creates a great opportunity for international hotel operators to enter Ukrainian market with confidence and expand its influence in the industry by the means of its internal policies. Therefore, this study is very relevant in the modern realms. The methodological base of research were works of domestic and foreign authors dedicated to the problems of the hotel industry development. Existing problems in the hospitality industry

  12. 7 CFR 1124.86 - Deduction for marketing services.

    Science.gov (United States)

    2010-01-01

    ... 7 Agriculture 9 2010-01-01 2009-01-01 true Deduction for marketing services. 1124.86 Section 1124... SERVICE (Marketing Agreements and Orders; Milk), DEPARTMENT OF AGRICULTURE MILK IN THE PACIFIC NORTHWEST MARKETING AREA Order Regulating Handling Administrative Assessment and Marketing Service Deduction § 1124.86...

  13. 7 CFR 1131.86 - Deduction for marketing services.

    Science.gov (United States)

    2010-01-01

    ... 7 Agriculture 9 2010-01-01 2009-01-01 true Deduction for marketing services. 1131.86 Section 1131... SERVICE (Marketing Agreements and Orders; Milk), DEPARTMENT OF AGRICULTURE MILK IN THE ARIZONA MARKETING AREA Order Regulating Handling Administrative Assessment and Marketing Service Deduction § 1131.86...

  14. 7 CFR 1005.86 - Deduction for marketing services.

    Science.gov (United States)

    2010-01-01

    ... 7 Agriculture 9 2010-01-01 2009-01-01 true Deduction for marketing services. 1005.86 Section 1005... SERVICE (Marketing Agreements and Orders; Milk), DEPARTMENT OF AGRICULTURE MILK IN THE APPALACHIAN MARKETING AREA Order Regulating Handling Administrative Assessment and Marketing Service Deduction § 1005.86...

  15. 7 CFR 1030.86 - Deduction for marketing services.

    Science.gov (United States)

    2010-01-01

    ... 7 Agriculture 9 2010-01-01 2009-01-01 true Deduction for marketing services. 1030.86 Section 1030... SERVICE (Marketing Agreements and Orders; Milk), DEPARTMENT OF AGRICULTURE MILK IN THE UPPER MIDWEST MARKETING AREA Order Regulating Handling Administrative Assessment and Marketing Service Deduction § 1030.86...

  16. 7 CFR 1032.86 - Deduction for marketing services.

    Science.gov (United States)

    2010-01-01

    ... 7 Agriculture 9 2010-01-01 2009-01-01 true Deduction for marketing services. 1032.86 Section 1032... SERVICE (Marketing Agreements and Orders; Milk), DEPARTMENT OF AGRICULTURE MILK IN THE CENTRAL MARKETING AREA Order Regulating Handling Administrative Assessment and Marketing Service Deduction § 1032.86...

  17. 7 CFR 1006.86 - Deduction for marketing services.

    Science.gov (United States)

    2010-01-01

    ... 7 Agriculture 9 2010-01-01 2009-01-01 true Deduction for marketing services. 1006.86 Section 1006... SERVICE (Marketing Agreements and Orders; Milk), DEPARTMENT OF AGRICULTURE MILK IN THE FLORIDA MARKETING AREA Order Regulating Handling Administrative Assessment and Marketing Service Deduction § 1006.86...

  18. 7 CFR 1007.86 - Deduction for marketing services.

    Science.gov (United States)

    2010-01-01

    ... 7 Agriculture 9 2010-01-01 2009-01-01 true Deduction for marketing services. 1007.86 Section 1007... SERVICE (Marketing Agreements and Orders; Milk), DEPARTMENT OF AGRICULTURE MILK IN THE SOUTHEAST MARKETING AREA Order Regulating Handling Administrative Assessment and Marketing Service Deduction § 1007.86...

  19. 7 CFR 1000.86 - Deduction for marketing services.

    Science.gov (United States)

    2010-01-01

    ... 7 Agriculture 9 2010-01-01 2009-01-01 true Deduction for marketing services. 1000.86 Section 1000... SERVICE (Marketing Agreements and Orders; Milk), DEPARTMENT OF AGRICULTURE GENERAL PROVISIONS OF FEDERAL MILK MARKETING ORDERS Administrative Assessment and Marketing Service Deduction § 1000.86 Deduction for...

  20. 7 CFR 1001.86 - Deduction for marketing services.

    Science.gov (United States)

    2010-01-01

    ... 7 Agriculture 9 2010-01-01 2009-01-01 true Deduction for marketing services. 1001.86 Section 1001... SERVICE (Marketing Agreements and Orders; Milk), DEPARTMENT OF AGRICULTURE MILK IN THE NORTHEAST MARKETING AREA Order Regulating Handling Administrative Assessment and Marketing Service Deduction § 1001.86...

  1. 7 CFR 1126.86 - Deduction for marketing services.

    Science.gov (United States)

    2010-01-01

    ... 7 Agriculture 9 2010-01-01 2009-01-01 true Deduction for marketing services. 1126.86 Section 1126... SERVICE (Marketing Agreements and Orders; Milk), DEPARTMENT OF AGRICULTURE MILK IN THE SOUTHWEST MARKETING AREA Order Regulating Handling Administrative Assessment and Marketing Service Deduction § 1126.86...

  2. 7 CFR 1033.86 - Deduction for marketing services.

    Science.gov (United States)

    2010-01-01

    ... 7 Agriculture 9 2010-01-01 2009-01-01 true Deduction for marketing services. 1033.86 Section 1033... SERVICE (Marketing Agreements and Orders; Milk), DEPARTMENT OF AGRICULTURE MILK IN THE MIDEAST MARKETING AREA Order Regulating Handling Administrative Assessment and Marketing Service Deduction § 1033.86...

  3. Directions in healthcare research: pointers from retailing and services marketing.

    Science.gov (United States)

    Van Rompay, Thomas L J; Tanja-Dijkstra, Karin

    2010-01-01

    Although the importance of the environment in relation to healing processes has been well established, empirical evidence for environmental effects on patient well-being and behavior is sparse. In addition, few attempts have been made to integrate insights from related fields of research such as retailing and services marketing with findings from healthcare studies. In this paper, relevant findings and insights from these domains are discussed. What insights and findings from retailing and services marketing are (potentially) of interest to the healthcare context, and how should one interpret and follow up on these results in healthcare environments? Research in retailing and services marketing indicates that physical environmental factors (i.e., music and scent) and social environmental factors (i.e., crowded conditions) may affect consumer satisfaction and well-being. In addition, environmental effects have been shown to vary with contextual factors (e.g., the type of environment) and consumer needs (e.g., the extent to which consumers value social contact or stimulation in a specific setting). Although the evidence base for environmental factors in health environments is steadily growing, few attempts have been made to integrate findings from both domains. The findings presented indicate that environmental variables such as music and scent can contribute to patient well-being and overall satisfaction. In addition, findings suggest that these variables may be used to counteract the negative effects resulting from crowded conditions in different healthcare units. Taking into account recent developments in the healthcare industry, the importance of creating memorable and pleasant patient experiences is likely to grow in the years to come. Hence, the finding that subtle and relatively inexpensive manipulations may affect patient well-being in profound ways should inspire follow-up research aimed at unraveling the specifics of environmental influences in health

  4. Environmental Policy in a Green Market

    International Nuclear Information System (INIS)

    Moraga-Gonzalez, J. Luis; Padron-Fumero, N.

    2002-01-01

    This paper studies the impact of some frequently-used environmental policies in a duopolistic market where purchasers are willing to pay more for less polluting goods. When consumers differ in their environmental awareness, a cleaner and a dirtier variant coexist in equilibrium. The higher the average willingness-to-pay for the good, the lower are variants' unit emissions but the higher are industrial aggregate effluents. A maximum unit emission standard reduces unit emissions of both variants, but boosts firms' sales and consequently increases industrial aggregate emissions. As a result, social welfare may be reduced. We also explore the effects of technological subsidies and product charges, including differentiation of charges

  5. Marketing family planning services in New Orleans.

    Science.gov (United States)

    Bertrand, J T; Proffitt, B J; Bartlett, T L

    1987-01-01

    The health care profession is witnessing a shift in focus from the interests and needs of the service provider to those of the potential consumer in an effort to attract and maintain clients. This study illustrates the role that marketing research can play in the development of program strategies, even for relatively small organizations. The study was conducted for Planned Parenthood of Louisiana, a recently organized affiliate that began offering clinical services in May 1984, to provide information on the four Ps of marketing: product, price, place, and promotion. Data from telephone interviews among a random sample of 1,000 women 15-35 years old in New Orleans before the clinic opened confirmed that the need for family planning services was not entirely satisfied by existing service providers. Moreover, it indicated that clinic hours and the cost of services were in line with client interests. The most useful findings for developing the promotional strategy were the relatively low name recognition of Planned Parenthood and a higher-than-expected level of interest that young, low income blacks expressed in using the service.

  6. Insights into the Development of the Market of Mobile Marketing Services in Romania

    Directory of Open Access Journals (Sweden)

    Carmen Balan

    2012-11-01

    Full Text Available The article aims to explore the present evolution stage of the mobile marketing service market in Romania. Central part of the article is the exploratory research based on in-depth interviews with major specialists in mobile marketing services. The main objectives of the research were to study: the offering of mobile marketing agencies in Romania; most used mobile marketing instruments; market changes generated by the advent of smartphones; perception of competition among Romanian mobile marketing agencies. This exploratory approach is the first multi-faceted qualitative study of the supply side of the Romanian market of mobile marketing services which is presently at the border between emergence and growth.

  7. Marketing health services: the engineering of satisfaction.

    Science.gov (United States)

    MacStravic, R S

    1984-12-01

    Service marketing is the engineering of satisfaction, and the key to success is to identify and influence potential customers' expectations and then to fulfill those expectations. Patient satisfaction largely determines both a program's revenues and expenditures and the effectiveness of care received by patients. A program's ability to satisfy patients rests upon three basic elements: research, design, and communication. Research should be on two levels. The first is basic market assessment and analysis, and should reveal overall market potential by focusing on consumers' expectations, unmet needs, and level of satisfaction. From this stage of research, the organization should be able to identify current programs that are secure and stable, those which have significant growth potential, those which are threatened by competition, and those which have little future. This research also should indicate the potential for new programs and for new markets for existing programs. The second level of research focuses on a specific program (whether current or proposed) and is the basis for program design. The organization can tailor the program to consumers' expectations in everything from services provided to price of parking and other amenities. Research also provides a basis for communications. Not only can communications influence a potential customer to try a provider, but also care providers can use communications during and after the service experience to reinforce what might have been a casual decision. Ideally, all communication that occurs between patients and providers should serve marketing as well as diagnostic and therapeutic purposes. It can shape patients' expectations, reinforce satisfaction when those expectations have been fulfilled, and convey the provider's caring and concern.

  8. The political duality of scale-making in environmental markets

    DEFF Research Database (Denmark)

    Simons, Arno; Lis, Aleksandra; Lippert, Ingmar

    2014-01-01

    New markets are key in debates concerning environmental regimes. Critics and proponents share a discourse that characterises environmental markets in terms of scale; many discuss how to scale environmental markets `the right way'. Building on previous work in human geography, actor--network theory...

  9. Using public relations to market nursing service.

    Science.gov (United States)

    Camuñas, C

    1986-10-01

    Planned, skillful use of public relations in marketing nursing services can facilitate achievement of the nursing organization's goals and objectives. The local community, news media, bankers, local politicians, government officials, and social action groups all can take an active or reactive interest in nursing's activities. Public relations can provide an effective approach for achieving optimal results within the political and economic constraints of the current marketplace.

  10. EnviroAtlas - Ecosystem Service Market and Project Locations, U.S., 2015, Forest Trends' Ecosystem Marketplace

    Data.gov (United States)

    U.S. Environmental Protection Agency — This EnviroAtlas dataset contains points depicting the location of market-based programs, referred to herein as markets, and projects addressing ecosystem services...

  11. 78 FR 41128 - Market Test of International Merchandise Return Service

    Science.gov (United States)

    2013-07-09

    ... POSTAL REGULATORY COMMISSION [Docket No. MT2013-2; Order No. 1771] Market Test of International... Service of Market Test of Experimental Product--International Merchandise Return Service--Non- Published... important part of [[Page 41129

  12. Customer premises services market demand assessment 1980 - 2000: Volume 2

    Science.gov (United States)

    Gamble, R. B.; Saporta, L.; Heidenrich, G. A.

    1983-01-01

    Potential customer premises service (CPS), telecommunication services, potential CPS user classes, a primary research survey, comparative economics, market demand forcasts, distance distribution of traffic, segmentation of market demand, and a nationwide traffic distribution model are discussed.

  13. Laboratory Support Services for Environmental Testing

    National Research Council Canada - National Science Library

    1997-01-01

    ...) were effectively managing their contracts for environmental test services and whether DoD organizations were effectively performing quality assurance procedures on environmental test results received...

  14. Use Of Instruments For Environmental Marketing In Economic Activity Of Agricultural Enterprises

    OpenAIRE

    Oleksiy Shkuratov; Irina Voronetska

    2012-01-01

    Improved marketing mechanism of agricultural enterprise through the introduction of environmental marketing. Grounded place, tasks and functions of environmental marketing in integrated environmental and economic management.

  15. Nonlinear Pricing in Energy and Environmental Markets

    Science.gov (United States)

    Ito, Koichiro

    This dissertation consists of three empirical studies on nonlinear pricing in energy and environmental markets. The first investigates how consumers respond to multi-tier nonlinear price schedules for residential electricity. Chapter 2 asks a similar research question for residential water pricing. Finally, I examine the effect of nonlinear financial rewards for energy conservation by applying a regression discontinuity design to a large-scale electricity rebate program that was implemented in California. Economic theory generally assumes that consumers respond to marginal prices when making economic decisions, but this assumption may not hold for complex price schedules. The chapter "Do Consumers Respond to Marginal or Average Price? Evidence from Nonlinear Electricity Pricing" provides empirical evidence that consumers respond to average price rather than marginal price when faced with nonlinear electricity price schedules. Nonlinear price schedules, such as progressive income tax rates and multi-tier electricity prices, complicate economic decisions by creating multiple marginal prices for the same good. Evidence from laboratory experiments suggests that consumers facing such price schedules may respond to average price as a heuristic. I empirically test this prediction using field data by exploiting price variation across a spatial discontinuity in electric utility service areas. The territory border of two electric utilities lies within several city boundaries in southern California. As a result, nearly identical households experience substantially different nonlinear electricity price schedules. Using monthly household-level panel data from 1999 to 2008, I find strong evidence that consumers respond to average price rather than marginal or expected marginal price. I show that even though this sub-optimizing behavior has a minimal impact on individual welfare, it can critically alter the policy implications of nonlinear pricing. The second chapter " How Do

  16. Current Status of Agricultural Extension Services for Market Oriented ...

    African Journals Online (AJOL)

    info

    A value chain approach to agricultural development looks at how market opportunities can be developed and linked with producers (Woodhill et al., 2011). Market oriented agricultural development requires diverse services and plurality of service providers at all levels. Examples of marketing and supply chain services are.

  17. THEORETICAL ASPECTS OF INFORMATIONAL SERVICES REGIONAL MARKET EFFECTIVE DEVELOPMENT

    Directory of Open Access Journals (Sweden)

    I.N. Korabejnikov

    2008-12-01

    Full Text Available The peculiarities and priorities of the informational services regional market formation as a part of network model of the economic development are described in this article. The authors present the classification of the factors which have an influence on the effectiveness of the informational services regional market development. Theoretical aspects of the informational services regional market effective development are shown.

  18. Czech Singles in the Market of Services

    Directory of Open Access Journals (Sweden)

    Martin Klepek

    2016-01-01

    Full Text Available The paper deals with specific characteristics of “Czech singles” with emphasis on services area. First, paper determinates the theoretical concept of services marketing in the first chapter. The major part of paper is devoted to primary marketing research. For purpose of collecting data, the method of questioning (combination of off‑line and on‑line approach was chosen. The questionnaire was given to 390 respondents living in the Czech Republic. The data were analysed by SPSS software. Results showed dissimilarities in leisure time activities based on different level of education and income as well as within the gender and age category and city, where particular single person live. Females spend more leisure time on cultural events, home activities as well as shopping and caring for appearance. They also engage with friends as a form of leisure time activity more than males. Educated singles travel more and attend more cultural events and at the same time, they educate themselves more often and do sports much regularly. We also found no relationship between income and shopping as a leisure time activity. This paper describes only a partial output of the primary marketing research with focus on the leisure time spending for the defined segment.

  19. Marketing analysis of a maternity service by a consumer.

    Science.gov (United States)

    Crowley-Murphy, M

    1996-07-01

    Marketing analysis is a means of identifying consumer satisfaction, thus providing a means of exploiting weaknesses in competitors. As part of a graduate midwifery programme a small study was undertaken analysing marketing activities used by one competitor provider of maternity care services. The Marketing mix, Ansoff matrix and Gap analysis were the marketing tools used. Recommendations to midwifery service providers suggest using market research to identify consumer expectations and explore areas of both satisfaction and dissatisfaction.

  20. Urban greening: environmentalism or marketable aesthetics

    Directory of Open Access Journals (Sweden)

    Dominic Bowd

    2015-11-01

    Full Text Available In recent decades, urban greening has been conceptualized, and subsequently marketed, as a way of making cities more sustainable. Urban greening has been actualized in large global cities, regional centers, and also in many cities in the Global South, where it has been touted as a potential solution to the urban heat island (UHI effect and as a way of reducing carbon dioxide (CO2 emissions. This involves planting street trees and installing curbside gardens, bioswales, green walls, green roofs, and the redevelopment of former industrial zones into urban parklands. This paper questions the assumption that this “greening” of the city must necessarily lead to positive environmental impacts. While such infrastructure itself might be constructed with environmental principles in mind, wider questions concerning the production of such landscapes, and the consumption-orientated lifestyles of those who inhabit these urban landscapes, are seldom considered. Moreover, green aesthetics and environmental sustainability are not always as mutually inclusive as the concepts might suggest, as aesthetics are often a dominating influence in the process of planning green urban environments. This review reorients the focus on the way in which the UHI effect and CO2 emissions have been framed by utilizing Foucault's (1980 “regimes of truth,” where environmental issues are contextualized within the “colonised lifeworld” of free-market forces. This review suggests that for sustainability to be achieved in urban contexts, the process of urban greening must move beyond quick techno-fixes through engagement in the co-production of knowledge.

  1. Integrating rather than juxtaposing environmental policy and the internal market

    NARCIS (Netherlands)

    Vedder, Hans; Koutrakos, Panos; Snell, Jukka

    2017-01-01

    This contribution to the research handbook on the internal market describes and analyses the case law on environmental measures that impact the internal market and notably the free movement of goods. It argues that an integration may be better for both environmental protection and market

  2. Essays on refining markets and environmental policy

    Science.gov (United States)

    Oladunjoye, Olusegun Akintunde

    This thesis is comprised of three essays. The first two essays examine empirically the relationship between crude oil price and wholesale gasoline prices in the U.S. petroleum refining industry while the third essay determines the optimal combination of emissions tax and environmental research and development (ER&D) subsidy when firms organize ER&D either competitively or as a research joint venture (RJV). In the first essay, we estimate an error correction model to determine the effects of market structure on the speed of adjustment of wholesale gasoline prices, to crude oil price changes. The results indicate that market structure does not have a strong effect on the dynamics of price adjustment in the three regional markets examined. In the second essay, we allow for inventories to affect the relationship between crude oil and wholesale gasoline prices by allowing them to affect the probability of regime change in a Markov-switching model of the refining margin. We find that low gasoline inventory increases the probability of switching from the low margin regime to the high margin regime and also increases the probability of staying in the high margin regime. This is consistent with the predictions of the competitive storage theory. In the third essay, we extend the Industrial Organization R&D theory to the determination of optimal environmental policies. We find that RJV is socially desirable. In comparison to competitive ER&D, we suggest that regulators should encourage RJV with a lower emissions tax and higher subsidy as these will lead to the coordination of ER&D activities and eliminate duplication of efforts while firms internalize their technological spillover externality.

  3. Essays on environmental regulations in electricity markets

    Science.gov (United States)

    Sun, Yanming

    Reducing the Greenhouse Gas pollution and promoting energy efficiency among consumers' energy use have been major public policy issues recently. Currently, both the United States and the European Union have set up explicit percentage requirements that require energy generators or consumers to undertake a certain percentage of their energy production or consumption from renewable sources. To achieve their renewable targets, the Tradable Green Certificates (TGC) system has been introduced in their electricity markets. Moreover, in order to promote energy conservation and achieve energy efficiency targets, price policies and price changes derived from environmental regulations have played a more important role in reducing electricity consumption. My research studies problems associated with these policy implementations. In Chapter 1, I analyze a competitive electricity market with two countries operated under a common TGC system. By using geometric illustrations, I compare the two countries' welfare when the renewable quota is chosen optimally under the common certificate market with three different situations. The policy recommendation is that when the value of damage parameter is sufficiently small, full integration with a TGC market is welfare superior to full integration of an all fossil-fuel based market with an optimal emissions standard. In Chapter 2, by analyzing a stylized theoretical model and numerical examples, I investigate the performance of the optimal renewables policy under full separation and full integration scenarios for two countries' electricity markets operated under TGC systems. In my third chapter, I look at residential electricity consumption responsiveness to increases of electricity price in the U.S. and the different effect of a price increase on electricity use for states of different income levels. My analysis reveals that raising the energy price in the short run will not give consumers much incentive to adjust their appliances and make

  4. Essays on Environmental Policy in Energy Markets

    Science.gov (United States)

    Boomhower, Judson Paul

    Producing and consuming energy involves costly environmental externalities, which are addressed through a wide range of public policy interventions. This dissertation examines three economic questions that are important to environmental regulation in energy. The first chapter measures the effect of bankruptcy protection on industry structure and environmental outcomes in oil and gas extraction. The second chapter measures additionality in an appliance replacement rebate program. Finally, the third chapter focuses on the environmental impacts of subsidizing electricity production from forest-derived biomass fuels. The first chapter measures the incentive effect of limited liability. When liability is limited by bankruptcy, theory says that firms will take excessive environmental and public health risks. In the long run, this "judgment-proof problem'' may increase the share of small producers, even when there are economies of scale. I use quasi-experimental variation in liability exposure to measure the effects of bankruptcy protection on industry structure and environmental outcomes in oil and gas extraction. Using firm-level data on the universe of Texas oil and gas producers, I examine the introduction of an insurance mandate that reduced firms' ability to avoid liability through bankruptcy. The policy was introduced via a quasi-randomized rollout, which allows me to cleanly identify its effects on industry structure. The insurance requirement pushed about 6% of producers out of the market immediately. The exiting firms were primarily small and were more likely to have poor environmental records. Among firms that remained in business, the bond requirement reduced oil production among the smallest 80% of firms by about 4% on average, which is consistent with increased internalization of environmental costs. Production by the largest 20% of firms, which account for the majority of total production, was unaffected. Finally, environmental outcomes, including those

  5. Environmental Assessment for power marketing policy for Southwestern Power Administration

    International Nuclear Information System (INIS)

    1993-01-01

    Southwestern Power Administration (Southwestern) needs to renew expiring power sales contracts with new term (10 year) sales contracts. The existing contracts have been in place for several years and many will expire over the next ten years. Southwestern completed an Environmental Assessment on the existing power allocation in June, 1979 (a copy of the EA is attached), and there are no proposed additions of any major new generation resources, service to discrete major new loads, or major changes in operating parameters, beyond those included in the existing power allocation. Impacts from a no action plan, proposed alternative, and market power for less than 10 years are described

  6. Comparison of Sellers's Awareness to Environmental Hygiene of Market Bulak, Market Klender and Market Rawamangun, East Jakarta

    Directory of Open Access Journals (Sweden)

    Hasana P. Maulidya

    2018-01-01

    Full Text Available This research is motivated by the difference of market hygiene condition, where the market hygiene level is influenced by the environment around the market. In general, markets located near densely populated housing tend to be overlooked, while markets near elite housing tend to be clean. This condition is also influenced by marketers' awareness of market hygiene. If the market is near the elite neighbourhood, the level of awareness of sellers on cleanliness will be high. If the market is located in a densely populated area, sellers generally do not pay attention to cleanliness. The purpose of this research is to know the sellers's awareness of environmental cleanliness of Market Bulak, Klender Market and Rawamangun Market. Respondents in this study are sellers and buyers who make transactions in these 3 markets. This type of research is descriptive analysis with the method of observation and interview to 10 sellers in each market. Seller hygiene awareness are poor.

  7. Comparison of Sellers's Awareness to Environmental Hygiene of Market Bulak, Market Klender and Market Rawamangun, East Jakarta

    Science.gov (United States)

    Maulidya, Hasana P.

    2018-02-01

    This research is motivated by the difference of market hygiene condition, where the market hygiene level is influenced by the environment around the market. In general, markets located near densely populated housing tend to be overlooked, while markets near elite housing tend to be clean. This condition is also influenced by marketers' awareness of market hygiene. If the market is near the elite neighbourhood, the level of awareness of sellers on cleanliness will be high. If the market is located in a densely populated area, sellers generally do not pay attention to cleanliness. The purpose of this research is to know the sellers's awareness of environmental cleanliness of Market Bulak, Klender Market and Rawamangun Market. Respondents in this study are sellers and buyers who make transactions in these 3 markets. This type of research is descriptive analysis with the method of observation and interview to 10 sellers in each market. Seller hygiene awareness are poor.

  8. Efficiency in health public services provision and market failure

    Directory of Open Access Journals (Sweden)

    Carlos Arturo Meza Carvajalino

    2006-07-01

    Full Text Available This document studies the theoretical foundations, the different controversies regarding the health service and the conceptions adopted from the hypotheses related to the market efficiency in the provision of a public service and the consequent market failures. The author thinks that when the health public service was delegated to the market in Colombia they originated failures in the competition, externalities, preference goods and services, asymmetry and redistribution, among the most relevant ones.

  9. Social Filters in Assessing Higher Education Services Market

    Science.gov (United States)

    Shkurkin, Anatoly; Lutsenko, Ekaterina; Bazhenova, Natalia; Bazhenov, Ruslan; Bogachenko, Natalia

    2016-01-01

    The main goal of this work is to reveal social filters in the system of assessing the higher education services market. On the basis of the institutional interpretation of market relations, mechanisms and features of asymmetries formation in the educational services market are investigated. The role of the institutional environment ensuring…

  10. Environmental Regulations and Economic Activity: Influence on Market Structure

    OpenAIRE

    Daniel L. Millimet; Santanu Roy; Aditi Sengupta

    2009-01-01

    We survey recent developments in the theoretical and empirical literature on the economic effects of environmental regulation on various aspects of market structure including entry, exit, and size distribution of firms and market concentration.

  11. Marketing library and information services II a global outlook

    CERN Document Server

    Gupta, Dinesh K; Massisimo, Angels

    2013-01-01

    With contributions from library and information professionals (practitioners, researchers, faculty members, consultants, and others), Marketing Library and Information Services: A Global Outlook highlights a variety of exemplary LIS marketing practices and efforts from around the globe. The following broad topics are explored: changing marketing concepts; marketing library

  12. Marketing of Information Resources and Services in Nigerian ...

    African Journals Online (AJOL)

    marketing principles; lack of understanding of what marketing is and involves, and disagreement about the role of the client in determining libraries' products and marketing mix. The paper examine some of the myths and realities of marketing information services in Nigerian libraries. It identifies old fashioned belief ...

  13. Clean fuel for demanding environmental markets

    Energy Technology Data Exchange (ETDEWEB)

    Josewicz, W.; Natschke, D.E. [Acurex Environmental Corp., Research Triangle Park, NC (United States)

    1995-12-31

    Acurex Environmental Corporation is bringing Clean Fuel to the environmentally demand Krakow market, through the cooperative agreement with the U.S. Department of Energy. Clean fuel is a proprietary clean burning coal-based energy source intended for use in stoves and hand stoked boilers. Clean Fuel is a home heating fuel that is similar in form and function to raw coal, but is more environmentally friendly and lower in cost. The heating value of Clean Fuel is 24,45 kJ/kg. Extensive sets of confirmation runs were conducted in the Academy of Mining and Metallurgy in the Krakow laboratories. It demonstrated up to 54 percent reduction of particulate matter emission, up to 35 percent reduction of total hydrocarbon emissions. Most importantly, polycyclic aromatic hydrocarbons (toxic and carcinogens compounds) emissions were reduced by up to 85 percent, depending on species measured. The above comparison was made against premium chunk coal that is currently available in Krakow for approximately $83 to 93/ton. Clean Fuel will be made available in Krakow at a price approximately 10 percent lower than that of the premium chunk coal.

  14. Market power in interactive environmental and energy markets

    DEFF Research Database (Denmark)

    Amundsen, Eirik S; Nese, Gjermund

    2017-01-01

    A market for tradable green certificates (TGCs) is strongly interwoven in the electricity market in that the producers of green electricity are also the suppliers of TGCs. Therefore, strategic interaction may result. We formulate an analytic equilibrium model for simultaneously functioning...... electricity and TGC markets, and focus on the role of market power (i.e., Stackelberg leadership). One result is that a certificate system faced with market power may collapse into a system of per-unit subsidies. Also, the model shows that TGCs may be an imprecise instrument for regulating the generation...

  15. An exploratory study of services marketing in global markets: major areas of inquiry for the health care services industry.

    Science.gov (United States)

    Young, S; Erdem, S A

    1996-01-01

    It has been stated that one of the major challenges for the international marketer is the design of an efficient strategy for marketing services to international markets. This paper reviews some of the issues associated with services marketing in global markets along with the basic variables of service industries. An exploratory assessment of the health care services industry results in a list composed of several inquiry areas which should be examined by multinational companies. It is hoped that the review of the issues raised in this paper provides a basis for decision making and further research.

  16. Marketing Information Products and Services: A Primer for Librarians ...

    International Development Research Centre (IDRC) Digital Library (Canada)

    What are some strategies for expanding the customer base and fulfilling customer requirements and expectations? And, finally, what is preventing librarians and information professionals from developing successful marketing strategies? Marketing Information Products and Services responds to these questions.

  17. CONTENT MARKETING – THE CONCEPT OF ALTERNAIVE FORM OF MARKETING ON EXAMPLE OF COURIER SERVICE COMPANIES

    Directory of Open Access Journals (Sweden)

    Katarzyna TUROŃ

    2015-06-01

    Full Text Available In the thesis there was presented one of alternative form of marketing – content marketing. The concept was related to examples available on market and analyzed on courier companies services. There were presented methods of using content marketing to B2C areaby selected foreign courier companies. It was also mentioned about form of using content marketing to B2B area. Then were shown benefits and risks of content marketing. Finally,the concept of content marketing was related also to Polish courier service companies.

  18. Integration of Flexible Consumers in the Ancillary Service Markets

    DEFF Research Database (Denmark)

    Biegel, Benjamin; Westenholz, Mikkel; Hansen, Lars Henrik

    2014-01-01

    services. In this work we present a simple method based on the existing ancillary service markets that resolves these issues via increased information and communication technology. The method allows an aggregator to continuously utilize the markets for slower ancillary service to ensure that its portfolio...

  19. A global assessment of market accessibility and market influence for global environmental change studies

    NARCIS (Netherlands)

    Verburg, P.H.; Ellis, E.C.; Letourneau, A.

    2011-01-01

    Markets influence the global patterns of urbanization, deforestation, agriculture and other land use systems. Yet market influence is rarely incorporated into spatially explicit global studies of environmental change, largely because consistent global data are lacking below the national level. Here

  20. Current Market Trends Maritime Transport Services

    Directory of Open Access Journals (Sweden)

    Florin Dan Puscaciu

    2011-10-01

    Full Text Available Maritime transport services is a fundamental component of international logistics, given that approximately 80% of world trade is carried by sea. Also, considering the spatial distribution of resources according to the processing sites and disposal of finished goods and the fact that nearly two thirds of the globe is covered by water, has led a Norwegian ship-owner, Erling Næss, to claim that "Divinity has been very generous with ship owners."In the 3rd millennium, when this study was done, there were a number of trends representing some sequels of a prior period and also a series of phenomenon of the current period. We aim to address key market segments of shipping. In order to carry out the graphs and determine the indicators we used Matlab software.

  1. Market power in interactive environmental and energy markets: the case of green certificates

    International Nuclear Information System (INIS)

    Amundsen, Eirik S.; Nese, Gjermund

    2004-01-01

    Markets for environmental externalities are typically closely related to the markets causing such externalities, whereupon strategic interaction may result. Along these lines, the market for Green Certificates is strongly interwoven in the electricity market as the producers of green electricity are also the suppliers of Green Certificates. In this paper, we formulate an analytic equilibrium model for simultaneously functioning electricity and Green Certificate markets, and focus on the role of market power. We consider two versions of a Nash-Cournot game: a standard Nash-Cournot game where the players treat the market for Green Certificates and the electricity market as separate markets; and a Nash-Cournot game with endogenous treatment of the interaction between the electricity and Green Certificate markets with conjectured price responses. One result is that a certificate system faced with market power may collapse into a system of per unit subsidies, as the producers involved start to game on the joint functioning of markets. (author)

  2. Using a Service Audit Project for Improving Student Learning in a Service-Marketing Course

    Science.gov (United States)

    Gonzalez-Padron, Tracy; Ferguson, Jeffery M.

    2015-01-01

    Service-marketing education provides students customer service skills sought by employers who recognize the relationship between service and profit. Students in service marketing benefit from active-learning activities with actual organizations to apply customer service frameworks taught in the course. The purpose of this paper is to describe an…

  3. Strategy for market expansion: medical services of Traditional Chinese Medicine.

    Science.gov (United States)

    Wang, Zhiwei; Li, Zongyou

    2013-04-01

    To explore a possible strategy of market expansion for Traditional Chinese Medicine (TCM) medical services Based on literature study and the data collected through a survey with a specifically-designed questionnaire, a strategy was suggested for TCM medical services entities. The outcome of the survey showed that 87.50% of respondents held that TCM belonged to complementary and alternative medicine or traditional medicine. [corrected] TCM medical services entities should be considered as market stopgap in healthcare market and a strategy of market expansion for TCM medical services should be built for them accordingly.

  4. Using internal marketing to improve organizational commitment and service quality.

    Science.gov (United States)

    Tsai, Yafang; Wu, Shih-Wang

    2011-12-01

    The purpose of this article was to explore the structural relationships among internal marketing, organizational commitment and service quality and to practically apply the findings. Internal marketing is a way to assist hospitals in improving the quality of the services that they provide while executing highly labour-intensive tasks. Through internal marketing, a hospital can enhance the organizational commitment of its employees to attain higher service quality. This research uses a cross-sectional study to survey nursing staff perceptions about internal marketing, organizational commitment and service quality. The results of the survey are evaluated using equation models. The sample includes three regional hospitals in Taiwan. Three hundred and fifty questionnaires were distributed and 288 valid questionnaires were returned, yielding a response rate of 82.3%. The survey process lasted from 1 February to 9 March 2007. The data were analysed with SPSS 12.0, including descriptive statistics based on demographics. In addition, the influence of demographics on internal marketing, organizational commitment and service quality is examined using one-way anova. The findings reveal that internal marketing plays a critical role in explaining employee perceptions of organizational commitment and service quality. Organizational commitment is the mediator between internal marketing and service quality. The results indicate that internal marketing has an impact on both organizational commitment and service quality. Internal marketing should be emphasized to influence frontline nursing staff, thereby helping to create better organizational commitment and service quality. © 2011 The Authors. Journal of Advanced Nursing © 2011 Blackwell Publishing Ltd.

  5. A Multicultural Service Sensitivity Exercise for Marketing Students

    Science.gov (United States)

    Rosenbaum, Mark S.; Moraru, Ioana; Labrecque, Lauren I.

    2013-01-01

    Services marketing and retailing courses place service quality at the heart of the curriculum, painting service providers as defenders of their customers' welfare and thwarters of service failures by ushering in recovery solutions. Yet academic literature and the popular press provide evidence that in some cases, service providers act as…

  6. A global assessment of market accessibility and market influence for global environmental change studies

    International Nuclear Information System (INIS)

    Verburg, Peter H; Ellis, Erle C; Letourneau, Aurelien

    2011-01-01

    Markets influence the global patterns of urbanization, deforestation, agriculture and other land use systems. Yet market influence is rarely incorporated into spatially explicit global studies of environmental change, largely because consistent global data are lacking below the national level. Here we present the first high spatial resolution gridded data depicting market influence globally. The data jointly represent variations in both market strength and accessibility based on three market influence indices derived from an index of accessibility to market locations and national level gross domestic product (purchasing power parity). These indices show strong correspondence with human population density while also revealing several distinct and useful relationships with other global environmental patterns. As market influence grows, the need for high resolution global data on market influence and its dynamics will become increasingly important to understanding and forecasting global environmental change.

  7. THE ROLE OF DATABASE MARKETING IN THE OPERATIONALIZATION OF THE SERVICES RELATIONSHIP MARKETING

    OpenAIRE

    Luigi DUMITRESCU; Mircea FUCIU

    2010-01-01

    The relationship marketing aims the construction of a durable relation between the enterprise and the final client, identified at an individual level. The particular part of the relationship marketing has two main concepts: individuality and the relation. This paper presents the concepts of relationship marketing, database marketing and geomarketing. We present the importance of implementing a marketing database in a service providing enterprise and its implications on one hand for the client...

  8. Marketing as a part of competition on the market of social services

    OpenAIRE

    Marek, Ondřej

    2015-01-01

    1 ABSTRACT The diploma theses deals with marketing in practice of social services. Marketing brings positive effects in the field of client, personal and material-technical capacities to some organisations. This can bring financial as well as nonfinancial profit together with bigger independence from donors who provide means of running of social services. Theses will help to solve problems of some social services managers who don't care about marketing in the organisation sufficiently. The ob...

  9. RELATIONSHIP MARKETING IN THE TOURIST SERVICES SECTOR

    Directory of Open Access Journals (Sweden)

    Maja Cosic

    2010-06-01

    Full Text Available Marketing concept is widely applied in the contemporary conditions of business operations at the tourist market. However traditional marketing concept is more and more subjected to essential changes, firstly through strategic orientation of tourist companies and tourist destinations which are focused at developing relationships with potentional consumers as well as at maintaining and improving relationships with active consumers and stakeholders at the market.This paper is dealing with pointing out essential differences between traditional and relationship marketing, as well as analysing fields of activities in which key changes towards need for relationship marketing implementation are taking place and will take place.

  10. Development of the Recruitment Services Market in Ukraine

    OpenAIRE

    Pysarevska Hanna I.

    2013-01-01

    The article analyses tendencies of development of the recruitment services market in Ukraine. It justifies actuality of the study of the recruitment services market, which confirms high and stable demand on the services of personnel agencies. It determines main problems in this sphere: insufficiently high quality of services, absence of professional standards, high fluctuation of personnel in agencies, low qualification of consultants on personnel selection, absence of statistical data about ...

  11. Establishing financial markets in Ethiopia: the environmental ...

    African Journals Online (AJOL)

    The findings of the study are presumed to be of paramount importance in providing input information for policy makers towards establishing financial markets in Ethiopia. As a way forward the Government of ... addressing the direct challenges. Keywords: Financial Market, Securities Market, Environment, Governance ...

  12. 77 FR 51824 - Environmental and Related Services

    Science.gov (United States)

    2012-08-27

    ... discusses recent trends in environmental services trade and investment; and Identifies barriers to trade and investment in the subject environmental services segments, discusses recent efforts to liberalize trade and... developments that have occurred within the last five years; Estimates the value of trade and investment in the...

  13. CONTENT MARKETING – THE CONCEPT OF ALTERNAIVE FORM OF MARKETING ON EXAMPLE OF COURIER SERVICE COMPANIES

    OpenAIRE

    Katarzyna TUROŃ; Michał JUZEK

    2015-01-01

    In the thesis there was presented one of alternative form of marketing – content marketing. The concept was related to examples available on market and analyzed on courier companies services. There were presented methods of using content marketing to B2C areaby selected foreign courier companies. It was also mentioned about form of using content marketing to B2B area. Then were shown benefits and risks of content marketing. Finally,the concept of content marketing was related also to Polish c...

  14. Marketing Library Services: Strategy for Survival.

    Science.gov (United States)

    Edinger, Joyce A.

    1980-01-01

    Discusses the conditions necessary for the success of marketing programs within libraries and methods of implementing a formal marketing program. The four factors of the marketing mix (product, place, price, promotion) are considered and administrative decisions are explored within the framework of these four factors. (Author)

  15. Implementing relationship marketing in the service sector – An ...

    African Journals Online (AJOL)

    This paper provides a comprehensive review on the concept of relationship marketing in the service sector of Mauritius, its foundation as well as its development. The various implications of using market segmentation and customer loyalty in these service companies as relational strategies are also discussed. The research ...

  16. The marketing concept of customer value of hospitality service

    OpenAIRE

    O.V. Gerasimenko

    2015-01-01

    Customer value is a significant part of marketing activity of the company, especially in the modern state of Ukrainian economy. Globalization, crisis transformation in the service sector, falling consumer demand, a glut of supply of hotel services and increased competition actualize scientific problem solving improving marketing concepts according to external challenges unstable business environment. Applying effective marketing tool businesses will proactively adapt to the turbulent business...

  17. Relationship marketing: Trust as a strategy for service industry

    OpenAIRE

    Parawansa, Dian Anggraece Sigit; AbdulTalib, Asmat Nizam; AbuBakar, Abdul Rahim

    2013-01-01

    Relationship marketing comprise of relationships, networks and interactions. Commitment and trust however may lead directly to cooperative behaviors that are conducive to the success of relationship marketing. This paper is based on a study that overall customer satisfaction is a better predictor of intentions to repurchase than inferred service quality. The customer???s propensity to switch service providers can cost a firm future revenue and decrease the market share and profitability of a...

  18. Networks and marketing in small professional service businesses

    OpenAIRE

    Menelec, V; Jones, B

    2015-01-01

    Purpose – This paper investigates the link between networks and marketing and discusses the extent to which small professional service businesses use their networks for marketing activities. Both the structural and relational components of networks are considered to better understand what networks are and how they operate. Design/methodology/approach – The literature review identifies key elements of professional service businesses, networks and marketing activities. The primary research is q...

  19. Measuring Quality in Special Libraries: Lessons from Service Marketing.

    Science.gov (United States)

    White, Marilyn Domas; Abels, Eileen G.

    1995-01-01

    Surveys the service marketing literature for models and data-gathering instruments measuring service quality, particularly the instruments SERVQUAL and SERVPERF, and assesses their applicability to special libraries and information centers. Topics include service characteristics and definitions of service; performance-minus-expectations and…

  20. RELATIONSHIP MARKETING STRATEGIES FOR SERVICE FIRMS

    Directory of Open Access Journals (Sweden)

    Claudia Ioana CIOBANU

    2016-12-01

    Full Text Available In the last two decades, relationship marketing has been a topic of interest for practitioners and researchers who analyze this area. During this period, the development of sustainable business relations represented a strategic priority. From this perspective, relationship marketing is a tool for managers who need to create new organizational structures. The implementing of relationship marketing activities is performed both inside and outside the organization. This article presents the evolution of the concept of relationship marketing in marketing theory and practice from the perspective of intensification of relations between clients and businesses and thus the requirements imposed by the new business environment.

  1. FEATURES OF MARKETING POLICY OF THE COMPANIES IN THE MARKET OF CONSULTING SERVICES

    Directory of Open Access Journals (Sweden)

    Timur A. Tultaev

    2013-01-01

    Full Text Available Dynamic development of the market of consulting services against progressing competitive fight promoted strengthening of a role of marketing in the activity of the consultant companies. The given article is devoted to the analysis of marketing policy and features of its application in consulting business.

  2. The effects of services characteristics on the marketing mix for services

    OpenAIRE

    Monica Paula Flităr

    2003-01-01

    This paper focus on the special characteristics of the marketing mix for services. First, services are seldom highly standardized and it is difficult to develop objective standards for quality. Service organizations can set standards for satisfying internal customers and empower employees to make decisions and correct problems for clients. Services cannot be patented, so marketers must continually innovate and improve their product. Managing fluctuating demand is also an objective for markete...

  3. Ecosystem Services and Environmental Markets in ...

    Science.gov (United States)

    This report contains two separate analyses, both of which make use of an optimization framework previously developed to evaluate trade-offs in alternative restoration strategies to achieve the Chesapeake Bay Total Maximum Daily Load (TMDL). The first analysis expands on model applications that examine how incorporating selected co-benefits of nutrient reductions into the optimization framework alters the optimal distribution of nutrient reductions in the watershed (U.S. EPA, 2011). In previous applications, the analyzed co-benefits included carbon sequestration and recreational hunting benefits from certain agricultural best management practices (BMPs). In this report we expand the optimization framework to also include benefits from water quality improvements in freshwater river and streams. We find that these nontidal water quality co-benefits are larger than the other co-benefits combined and would result in greater nutrient control efforts in upstream portions of the watershed. Compared to cost-minimization results that do not account for co-benefits, including all co-benefits in the optimization would increase annual nutrient control costs by $16 million in the Susquehanna River Basin in Pennsylvania; however, the co-benefits would increase by $31 million, for a net gain of $15 million per year. In the James River Basin in Virginia, considering monetized co-benefits results in an estimated increase in nutrient control costs of $17 million but an increase in

  4. Marketing of social services gains prominence in practice.

    Science.gov (United States)

    Stoner, M R

    1986-01-01

    The author reviews the growth and development of social marketing practice as a social work strategy and describes how the different categories of marketing correspond to administrative, planning, and community organization practice. She illustrates the similarity between the social planning process and the market planning process in an effort to demonstrate that social marketing is a useful addition to decision making and planning in social service agencies. Social marketing theory, diffusion theory, and exchange theory provide the theoretical frameworks for the argument developed. Drawing upon these theories, the paper draws attention to the fact that marketing is rapidly gaining acceptance as a viable strategy in macro practice designed to attract and retain consumers of services, develop resources, and inform service providers and practitioners of practice issues and innovations.

  5. Combining service marketing and strategic alliances in health care.

    Science.gov (United States)

    Lazarus, I R

    1993-11-01

    With or without federal health care reform to impact the delivery of health care services in the U.S., hospitals must commit to service marketing and strategic alliances as a fundamental business strategy. Service marketing not only differentiates the provider, but with the proper programs in place, it may actually facilitate the formation of strategic alliances. The combination of these strategies will be particularly effective in preparing for any health care policy change.

  6. Cognitive commitments in health services marketing.

    Science.gov (United States)

    MacStravic, R S

    1985-01-01

    Armed with valid information about what people expect, health care organizations can make commitments to current and prospective patients, thereby increasing their marketing success and improving patient satisfaction.

  7. Addressing environmental contamination through market regulations

    African Journals Online (AJOL)

    The existing legal frameworks in the United States (US) and the European Commission (EC) that regulate industrial chemicals represent divergent methods for controlling market entry, market restriction, and subsequent regulatory oversight when enforcement of these mechanisms fail. Contrary to the prevailing view that the ...

  8. Base Implementation of Executive Order 13101: Buying Environmentally Preferable Products and services

    National Research Council Canada - National Science Library

    Santa

    2000-01-01

    .... Accordingly, with the use of their wallets, they can leverage their buying power to create markets for environmentally friendly products and services that pose fewer burdens on the environment...

  9. Successfully marketing women's health care services: a realistic approach to segment marketing.

    Science.gov (United States)

    Boscarino, J A

    1987-09-01

    Women's health care has become increasingly competitive and now requires a focus on the tactics of implementation as well as the market positioning of the services. Global positioning will no longer work for women's health services; therefore, marketers must carefully identify their market targets. If possible, the product should be tested, for product testing will offer valuable experience for the organization and protect it from the hazards of overextension, a sure route to failure.

  10. Study of Marketing Components Affecting Health Care Services in Hospitals

    Directory of Open Access Journals (Sweden)

    Mohammad Javad Akbarian Bafghi

    2016-10-01

    Full Text Available Background: Hospitals, in extreme competition, have accepted principles of marketing designed for industrial goods and customers. One of the important factors in health services marketing is the type of services. Organizations, including health centers, require meeting the clients' needs in order to survive and try to promote the way of providing services effectively. The present study aims to identify effective components in providing clinical services in hospitals. Methods: This was a practical and cross-sectional study. Data were collected using a questionnaire completed through random sampling after confirming the validity and reliability. Data were analyzed by SPSS 21 and Lisrel 8.50 using descriptive statistics and factor analysis. Results: The results of this study indicated that nine components had the highest impact on providing health services. Confirmatory factor analysis showed that the quality of providing services in the hospital, offering distinctive services compared with other hospitals, and considering quality of service beyond the patient's expectation had the greatest impact on marketing services in the hospital. Conclusion: Providing quality and distinctive services beyond the patient's expectation enables hospitals to improve their marketing activities and, beside higher level of patient satisfaction, develop their clinical services market share.

  11. The state of food and agriculture 2007: Paying farmers for environmental services

    OpenAIRE

    Food and Agriculture Organization of the United Nations.‏ United Nations Development Programme

    2007-01-01

    "The State of Food and Agriculture 2007 highlights the potential of agriculture for enhanced provision of ecosystem services that are not usually compensated for by the market. When we think of farmers, we typically think of the food and fibre that they produce and that they either consume or sell on markets to generate an income. But the production processes can also result in impacts on other ecosystem services that are not traded in markets, referred to in this report as 'environmental ser...

  12. Librarians' Attitudes towards Marketing Library Services

    Science.gov (United States)

    Aharony, Noa

    2009-01-01

    This research set out to explore the attitudes of school, academic and public librarians towards marketing libraries. The main question that was examined is whether personality characteristics such as empowerment, extroversion and resistance to change influence librarians' attitudes towards the marketing of libraries. One hundred and fifty-six…

  13. Marketing services of higher education: theoretical aspect

    OpenAIRE

    Evgenyi Polonskyi

    2014-01-01

    The article is devoted to theoretical aspects of the use of marketing activities in institutions of higher education. The author analyzes of education from the standpoint of the marketing mix. The main factors of the external and internal environments affecting the educational institution.

  14. Development of services on the electricity market in the USA

    International Nuclear Information System (INIS)

    Augustsson, Kamilla

    1997-10-01

    American electric utilities are developing new services and creating strategic alliances in order to be competitive on a de-regulated market. Separate energy-service companies are created, which offer many services: energy brokers, energy auditing, out-sourcing of energy supply, control of energy bills and information- and communication-services. The report describes how the utilities prepare for the deregulation and what type of services are offered to commercial and industry customers 21 refs, 10 figs

  15. Application of the System Approach to Financial Services Market Research

    Directory of Open Access Journals (Sweden)

    Dubyna Maksym V

    2016-08-01

    Full Text Available The article analyzes the nature of the financial services market by using the system approach methodology. In particular, the attention is focused on the already existing conceptual approaches to defining the nature of this market, their basic aspects are analyzed. The use of the system approach allowed to identify the essence of the financial services market as a single, complex system, which is proposed to be considered as an aggregate number of consumers and providers of financial services operating within a single economic space, their relationships emerging to meet different in their nature demands for financial services, with their interrelation being associated with movement of financial resources within this space and partially accompanied by processes of transformation of temporary free funds of economic entities into credit and investment resources. In the article the system components and the relationships between them are determined, the elements of the environment are identified and their relationship with the market for financial services described.

  16. The WLB market survey environmental engineering 1995

    International Nuclear Information System (INIS)

    Schmitz, H.J.

    1994-01-01

    This book contains adresses of authorities and organisations active on the held of environmental protection and a survey of product groups, software producers and list of suppliers of components and aggregates for environmental engineering. (orig.) [de

  17. U.S. Crop Farmers' Use of Market Advisory Services

    NARCIS (Netherlands)

    Isengildina, O.; Pennings, J.M.E.; Irwin, S.H.; Good, D.L.

    2006-01-01

    This study reports that Market Advisory Services (MAS) are used by about 82% of commercial US crop producers, based on the results of a recent survey. Only 43% of MAS users rely on a single service, while the other 57% subscribe to multiple services. MAS users¿ profiles in terms of their (a)

  18. Extension agents\\' marketing related services: The relevance to ...

    African Journals Online (AJOL)

    This study investigated the marketing related services provided to farmers by extension agents in Osun State, Nigeria. Data were collected from the extension agents in the services of Osun State Agricultural Development Projects, which is the government outfit to provide such services to farmers on one hand and their ...

  19. Marketing Social Service Programs Using Political Campaign Technology.

    Science.gov (United States)

    Bynum, Peter

    1991-01-01

    Discusses how human services agencies can use strategies and information technologies similar to those used in political campaigns to identify needs and attitudes for social services campaigns. Marketing for social services programs is described, and the use of computers for a political campaign and for a teenage pregnancy program is compared.…

  20. Policy-based Contracting in Semantic Web Service Markets

    OpenAIRE

    Lamparter, Steffen

    2007-01-01

    This book presents an interdisciplinary approach drawing from the fields of computer science, economics, and law to realize dynamic and flexible Web service markets. It thereby addresses technical issues such as the functional and non-functional description of Web services, economic questions like selecting the right service at an acceptable price, and legal problems dealing with automated contract conclusion and interpretation.

  1. Evaluating the Logistical Service in a Hybrid System of Marketing

    Directory of Open Access Journals (Sweden)

    Mônica Vivianne Teixeira Rosa

    2016-09-01

    Full Text Available The hybrid system of marketing, also referred to as multi-channel, has become an effective strategy of maintaining and expanding markets. However, the success of a new market channel is guided in its ability to provide an effective logistics services. The objective of this study was to identify how the logistical service provided by a new multi-channel distributor is assessed from the perspective of marketing channel agents. It is used an analytical model with dimensions of quality logistics services based on literature. For the analysis of the survey were conducted tests based on statistical inference, as T-Student test, Wilcoxon and Mann-Whitney-Wilcoxon (MWW. Evaluation results showed favorable rates as the logistics service provided by multi-channel and also indicated good levels in the quality of logistics services present in the production chain investigated. However, some dimensions of logistics services surveyed reported rates likely to improvements such as ease of procedures and post-delivery support. It was concluded that the strategy to diversify marketing channels provides strategic resource for organizations, providing opportunities for increased market share, brand consolidation, greater market coverage, logistic skills and differentiation from competitors.

  2. Health service marketing: a suggested model.

    Science.gov (United States)

    Zaltman, G; Vertinsky, I

    1971-07-01

    Focus is on social marketing in a health context, and attention is directed to the development of a psychosocial model of health-related behavior with emphasis on developing countries. Each component of the model is identified and defined, with some of the interactions among its components noted. There are both advantages and limitations to using the model in a social marketing context. The model's primary contribution at this stage of its development is in structuring and organizing diverse sources of knowledge and data. New relationships are suggested which were not previously considered in the literature. The relationship between risk-taking and perceived susceptibility is 1 example. The model also provides a basis for simulating health processes, providing a testing ground for health policies before their actual implementation. The model's perspective is uniquely appropriate for the development of social marketing strategies, and it promises to encompass health market behavior in various cultural settings.

  3. international money transfer services market in uzbekistan

    International Development Research Centre (IDRC) Digital Library (Canada)

    Kuchkarov

    . Money Transfering Points in the Market . ..... that the level of education of labor migrants from Uzbekistan is higher than the average level of education ..... Ands: Peru, Bolivia, Ecuador and Columbia. Intracontinental migration of labor force in.

  4. ROMANIAN MARKETING TOURISM SERVICES DURING AN ECONOMIC CRISES

    Directory of Open Access Journals (Sweden)

    Marius BOIŢĂ

    2014-04-01

    Full Text Available This paper, proposes to emphasize the marketing strategy of the tourism companies, in order to promote the development of Romanian services and tourist destinations during an economic crisis. The last decades are characterized by the increase in tourist traffic, based on the diversification and increase in demand and supply of tourism products and services in many regions of the world. New touristic destinations appear continuously, offering novel products, while the touristic entrepreneurs must face a sharp competition on the nowadays tourism market. Their success can be ensured by adopting target-oriented and efficient strategies in their marketing mix policy. Regardless of the type of the Romanian tourism company (tour operator or retailer, tourism service provider, etc., it must adopt an appropriate strategy to allow permanent and effective adaptation to environment changes. In order to get a sustainable position on the tourism market the tourism companies must address and plan complex marketing strategies.

  5. Marketing services the hotel and resturant

    OpenAIRE

    Mihailović, Branko

    2017-01-01

    In recent decades, the service sector is gaining in importance. In a good part of the developed world, its growth takes place very rapidly, and in some countries 60% to 70% of gross national income (GNI) in the services sectors, so that it far exceeds the percentage of industrial or agricultural production. At the same time, customers are increasingly demanding, expecting more value and profits of the services they purchase. In their relations with service companies are trying to gain greater...

  6. Defense Reutilization and Marketing Service Public/Private Competition

    National Research Council Canada - National Science Library

    Stephenson, Garold

    2002-01-01

    ... Reutilization and Marketing Service offices. The constituent alleged that the selection process was biased and designed to support the award of a contract to Resource Consultants, Incorporated, because the contractor's program director...

  7. Allegations Concerning Defense Reutilization and Marketing Service Business Practices

    National Research Council Canada - National Science Library

    2001-01-01

    We performed this audit in response to a request from Senator John Warner. The request was based on several allegations the senator's office received concerning the operations of the Defense Reutilization and Marketing Service (DRMS...

  8. Ecosystem service markets 101: supply and demand for nature

    Science.gov (United States)

    Rhonda Mazza; Jeff Kline; Trista Patterson

    2012-01-01

    Establishing markets for ecosystem services—the benefits that nature provides, such as clean air, water, and wildlife habitat—has gained traction in some circles as a way to finance the conservation of these public goods. Market influences on supply and demand work in tandem to encourage ecosystem protection. Jeff Kline and Trista Patterson, scientists with the...

  9. Marketing Library and Information Services: Comparing Experiences at Large Institutions.

    Science.gov (United States)

    Noel, Robert; Waugh, Timothy

    This paper explores some of the similarities and differences between publicizing information services within the academic and corporate environments, comparing the marketing experiences of Abbot Laboratories (Illinois) and Indiana University. It shows some innovative online marketing tools, including an animated gif model of a large, integrated…

  10. Segmenting, positioning and market targeting in service companies

    Directory of Open Access Journals (Sweden)

    Kancir Rade

    2004-01-01

    Full Text Available Effective marketing management system in every company, including service companies, assumes existence of adequate information infrastructure which enables production of information relevant for making of different types of marketing decisions. Information based decisions are necessary in every phase of the management process, both on strategic and operative level.

  11. THE ROLE OF DATABASE MARKETING IN THE OPERATIONALIZATION OF THE SERVICES RELATIONSHIP MARKETING

    Directory of Open Access Journals (Sweden)

    Luigi DUMITRESCU

    2010-01-01

    Full Text Available The relationship marketing aims the construction of a durable relation between the enterprise and the final client, identified at an individual level. The particular part of the relationship marketing has two main concepts: individuality and the relation. This paper presents the concepts of relationship marketing, database marketing and geomarketing. We present the importance of implementing a marketing database in a service providing enterprise and its implications on one hand for the client and on the other hand for the enterprise. The paper point out the marketing database instruments and the advantages for the elements of the marketing mix. The implementation of a marketing database will aid the enterprise to better target and attract the client, to transform them into loyal consumers and in the same time it can help refresh the image of the enterprise.

  12. Pricing local distribution services in a competitive market

    International Nuclear Information System (INIS)

    Duann, D.J.

    1995-12-01

    Unbundling and restructuring of local distribution services is the focus of the natural gas industry. As a result of regulatory reforms, a competitive local distribution market has emerged, and the validity of traditional cost-based regulation is being questioned. One alternative is to completely unbundle local distribution services and transform the local distribution company into a common carrier for intrastate transportation services. Three kinds of alternative pricing mechanisms are examined. For firm intrastate transportation services, cost-based pricing is the preferred method unless it can be shown that a competitive secondary market can be established and maintained. Pricing interruptible transportation capacity is discussed

  13. Survey of U.S. Ancillary Services Markets

    Energy Technology Data Exchange (ETDEWEB)

    Zhou, Zhi [Argonne National Lab. (ANL), Argonne, IL (United States); Levin, Todd [Argonne National Lab. (ANL), Argonne, IL (United States); Conzelmann, Guenter [Argonne National Lab. (ANL), Argonne, IL (United States)

    2016-01-01

    In addition to providing energy to end-consumers, power system operators are also responsible for ensuring system reliability. To this end, power markets maintain an array of ancillary services to ensure it is always possible to balance the supply and demand for energy in real-time. A subset of these ancillary services are commonly procured through market-based mechanisms: namely, Regulation, Spinning, and Non-spinning Reserves.

  14. Performance in Service Marketing from Philosophy to Customer Relationship Management

    Directory of Open Access Journals (Sweden)

    Victor Danciu

    2007-08-01

    Full Text Available The contribution of services to the development of every national economy is in the progress,they becoming the major contributor to the gross national product of most countries. In their turn, thecustomers become more demanding and powerful in their relationship with service providers. They askfor more and new relationship. The appropriate new marketing, known as Relationship Marketing, looksto engage the customer interactively in the many steps of creating value which is later shared betweenservice provider and customer. This requires to focus on long-term customer relationship. In order toestablish and maintain long-term relationship, the relationship marketing should understand customerexpectations, know the customers, evaluate services process, obtain a proper service quality and adequatelymanage customers’ relationships. The service customer’s is placed on an expectation range to afive dimension scale and have two levels which may be analyzed into a model of service. A stimulus forrelationship marketing performance may be the quality of service. The objective and subjective quality ofservice is essential for the service customer relationship management. In order to reach the goal ofretaining actual customers, service companies should be prepared to spot customers who leave and thenanalyze and act on information they provide. Managers should make sure the entire organization understandthe importance of keeping customers and encourage employees to pursue zero defections by tryingincentives, planning, and budgeting to defections targets. Most important, managers use defections as avehicle for continuously improving the quality and value of the service they provide to customer.

  15. Differentiation of car rental services in the Croatian market

    Directory of Open Access Journals (Sweden)

    Karolina Karlo Marijanović

    2010-06-01

    Full Text Available A number of service companies focus on service differentiation nowadays. The companies that manage to deliver superior service are winners and may serve as an example of how the growth of services has changed business. The first part of the paper presents an analysis of the Croatian car rental services market. The theoretical part of the paper provides an insight into the characteristics of services in general, followed by an overview of the characteristics and features of the companies operating in the local market. The second part of the paper deals with the work of Porter and his three generic strategies, and with his differentiation strategy in particular. Subsequently, all possibilities of differentiation strategies that are appropriate to the car rental services are analyzed. Beside global recession, the Croatian market is currently also struggling with huge competition and companies cannot generate profit without continuous differentiation of all elements of service. In the third chapter the following hypothesis is set: By a continuous differentiation of all elements of the services marketing mix small businesses can compete with large international companies. Acceptance or rejection of the hypothesis is shown by the research conducted among users of the specific service. Its results fully confirm the set hypothesis. The fact that, despite global recession, the majority of respondents believes the survival of small- and medium-sized companies which continuously differentiate their business activities to be unquestionable is indeed encouraging.

  16. A Hierarchy Fuzzy MCDM Method for Studying Electronic Marketing Strategies in the Information Service Industry.

    Science.gov (United States)

    Tang, Michael T.; Tzeng, Gwo-Hshiung

    In this paper, the impacts of Electronic Commerce (EC) on the international marketing strategies of information service industries are studied. In seeking to blend humanistic concerns in this research with technological development by addressing challenges for deterministic attitudes, the paper examines critical environmental factors relevant to…

  17. 75 FR 52378 - International Product Change-United States Postal Service Inbound Market-Dominant Multi-Service...

    Science.gov (United States)

    2010-08-25

    ... POSTAL SERVICE International Product Change--United States Postal Service Inbound Market-Dominant... Inbound Market-Dominant Multi- Service Agreements to the Market-Dominant Products List pursuant to 39 U.S... the Postal Regulatory Commission to Add Market-Dominant Multi-Service Agreements with Foreign Postal...

  18. Customer service in the residential property market of South Africa

    Directory of Open Access Journals (Sweden)

    S Rudansky-KlopperS

    2004-07-01

    Full Text Available An increasing number of estate agencies are entering the real estate market in South Africa and many are struggling to survive as competition grows stronger. Customer service has become of overriding importance to establish a differential advantage that will ensure long-term survival. This study investigates customer service by estate agencies in the residential property market of South Africa. The results indicate that estate agencies seem to be aware of the importance of providing good customer service and of being service-oriented, but they do not always seem to realise the need to conduct marketing research and test the actual satisfaction of customers with the services provided, leaving a potential gap between what the customer wants and what the estate agency provides.

  19. Market-based instruments for environmental management: politics and institutions

    DEFF Research Database (Denmark)

    The contributors examine the role of political processes in designing, introducing and implementing green taxes and charges and analyse the extent to which political concerns complicate the approach favoured by environmental economists. The authors then focus on the implementation of market-based......-based instruments to achieve environmental objectives and offer an ex-post evaluation of different countries’ experiences with economic instruments....

  20. [Segment analysis of the target market of physiotherapeutic services].

    Science.gov (United States)

    Babaskin, D V

    2010-01-01

    The objective of the present study was to demonstrate the possibilities to analyse selected segments of the target market of physiotherapeutic services provided by medical and preventive-facilities of two major types. The main features of a target segment, such as provision of therapeutic massage, are illustrated in terms of two characteristics, namely attractiveness to the users and the ability of a given medical facility to satisfy their requirements. Based on the analysis of portfolio of the available target segments the most promising ones (winner segments) were selected for further marketing studies. This choice does not exclude the possibility of involvement of other segments of medical services in marketing activities.

  1. Service quality & marketing: a practical relation | Hataminasab ...

    African Journals Online (AJOL)

    In this paper we aim to study the application of Six Sigma methodology to enhance online brand equity. In this regard, we will review different online brand equity models, brand equity failure modes and ways that online marketers can estimate current and desired sigma level of business branding performance. Research ...

  2. Conjoining international marketing and relationship marketing: Exploring consumers' cross-border service relationships

    NARCIS (Netherlands)

    Nijssen, E.J.; van Herk, H.

    2009-01-01

    Research on international marketing constructs, such as consumer ethnocentrism and country-of-origin effects, typically focuses on consumers' initial evaluations of foreign products but ignores consumers' emerging cross-border exchange relationships with foreign service providers. The influence of

  3. Effective marketing of library and information services: problems and ...

    African Journals Online (AJOL)

    Effective marketing of library services is an important aspect of Librarianship that helps achieve necessary growth and development in the education industry. Library and Information Science offers different services to its clients but in doing so, it has been noticed that the industry is faced with a lot of challenges. Therefore ...

  4. Mountain Plains Learning Experience Guide: Marketing. Course: Customer Service.

    Science.gov (United States)

    Preston, T.; Egan, B.

    One of thirteen individualized courses included in a marketing curriculum, this course covers the various credit plans, shopping conveniences, and advisory services provided by wholesale and retail businesses to their customers. The course is comprised of two units: (1) Credit and (2) Shopping Services. Each unit begins with a Unit Learning…

  5. A Multilateral Negotiation Model for Cloud Service Market

    Science.gov (United States)

    Yoo, Dongjin; Sim, Kwang Mong

    Trading cloud services between consumers and providers is a complicated issue of cloud computing. Since a consumer can negotiate with multiple providers to acquire the same service and each provider can receive many requests from multiple consumers, to facilitate the trading of cloud services among multiple consumers and providers, a multilateral negotiation model for cloud market is necessary. The contribution of this work is the proposal of a business model supporting a multilateral price negotiation for trading cloud services. The design of proposed systems for cloud service market includes considering a many-to-many negotiation protocol, and price determining factor from service level feature. Two negotiation strategies are implemented: 1) MDA (Market Driven Agent); and 2) adaptive concession making responding to changes of bargaining position are proposed for cloud service market. Empirical results shows that MDA achieved better performance in some cases that the adaptive concession making strategy, it is noted that unlike the MDA, the adaptive concession making strategy does not assume that an agent has information of the number of competitors (e.g., a consumer agent adopting the adaptive concession making strategy need not know the number of consumer agents competing for the same service).

  6. Marketing of financial services and customer loyalty in the Nigerian ...

    African Journals Online (AJOL)

    It was therefore concluded that banks must invest more in financial service marketing strategies that would help to keep their customers. We thus, recommended that service points at the bank be well trained and disciplined in order to build good relationship with customers, and introduce new technologies that would build ...

  7. Critical Service Learning across Two Required Marketing Classes

    Science.gov (United States)

    Crutchfield, Tammy Neal

    2017-01-01

    Business service learning projects have the potential to be a state-of-the-art instructional laboratory to teach and apply theory and make a substantial impact on the community. In this article, the author presents a service learning project that is embedded in two consecutive required courses of the marketing major and has been conducted and…

  8. Marketing Information Products and Services : A Primer for ...

    International Development Research Centre (IDRC) Digital Library (Canada)

    ... and Services : A Primer for Librarians and Information Professionals. Couverture du livre Marketing Information Products and Services : A Primer for Librarians and Information Professionals. Editor(s):. Abhinandan K. Jain, Ashok Jambhekar, T.P.Rama Rao et S. Sreenivas Rao. Publisher(s):. Tata McGraw-Hill, CRDI.

  9. The Role Of Marketing Environment Audit In Marketing Performance Through Index Of Services Marketing Excellence ISME In Bandung Stars Hotel

    Directory of Open Access Journals (Sweden)

    Likewati

    2015-08-01

    Full Text Available Abstract The purpose of this paper is to explain the marketing performance of stars hotel in Bandung city Indonesia through variables marketing environment audit Kotler et.al 1977 in which their effects are mediated through variable services marketing audit known as Index of Services Marketing ExcellenceISME BerryConant and Parasuraman 1991. The Population in this study consist of 73 hotels with various stars i.e 3 star hotels 4 and 5 in the city hotel in Bandung. From this population 30 stars hotels ware collected ramdomly in which 15 of them are 3- stars hotel 11 are 4- stars hotel and 5 are 5- stars hotels. Other than that some informan were interviewed to formed a qualitative aspect of this study one informan from each stars hotel and one from hotel organization in Bandung. To analyzed the quantitative data we used Partial Least Squares using SmartPLS-2 and Maxqda-11 to anlyzed the qualitative data. The results of the study show that the influence of marketing audit services ISME to the hotels marketing performance is not significant both variable in marketing environment audit significanly affect the marketing performance but Macro Environment audit is not significantly affect the ISME whereas task environment audit significantly affect the ISME. Thus there is no indirect effect of Marketing Environment to the marketing Performance. Our finding give a special case of ISME aplication to hotel industry proposed by Berry 1991which is used in services industry in general. The model proposed in this paper related to the work of Wu 2011 in that we use ISME in addition to enviromental variables. Other benefit from this study implied that hotels must conduct a regular evaluation of their marketing activities and strategies comprehensively sistematicaly periodicaly and objectively.

  10. National environmental protection in the Internal Market

    International Nuclear Information System (INIS)

    Middeke, A.

    1994-01-01

    In consideration of the awful ecological situation, the further development of environmental protection is the task of the Community institutions and the individual member states. The environmentalists advance this improvement by increasingly setting further protectionist measures within their power, such as those already existing in other member states or those community established. The legally motivated environment protection measures of individual member states could create a non-tariff trade barrier between member states; business and industry situated there must adapted to the environmental conditions of the particular member state, if they wish to launch their product in that state. These safeguard clauses, concerning environmental law are of different nature, are thoroughly analysed and systematized by the author. The thesis gives priority to Article 100A, paragraph 4 and 5, and to Article 130T or 130R, paragraph 2, subparagraph 2, which has recently been introduced by the Treaty of Maastricht for the European Union. These articles are represented concerning their substantive and adjective requirements and are critically reviewed. Problems that have arisen in the course of the review are dealt with dogmatically and are discussed at length. The problems of national discrimination and the consideration of fundamental rights in the Community law are treated as well as the mixture of competences in the environmental law of the Community or the options on legal protection against national environmental acts, which can be made use of by Community institutions and by member states. (orig./HP) [de

  11. Exploring E-marketing Opportunities for Exporting Education Services : Case HAAGA-HELIA Global Education Services

    OpenAIRE

    Gómez , Julio

    2013-01-01

    This Bachelor’s thesis examines online marketing opportunities for exporting education programs and education consulting services from Finland and internationally. The objective of the study is to determine how is the current B2B environment in e-marketing communications. The purpose of this research is to provide useful information on e-marketing strategies that would benefit HAAGA-HELIA Global Education Services (HAAGA-HELIA GES). This study consists of a theoretical section tha...

  12. Can services marketing concepts be applied to health care?

    Science.gov (United States)

    Proctor, S R; Wright, G H

    1998-05-01

    To generate thought and discussion regarding the application of key features of generic services which may influence management and marketing decisions in health care. Health care, as many other services provides benefits to the consumer, the quality of which is largely dependent on the interpersonal element of the service delivery. Services now dominate the UK economy, and consumer participation in service delivery is as important in health care as in services in the private sector. There is now an established body of research on the nature of services and the particular management and marketing challenges posed by service provision. The application of general management concepts and tools to the public services is an area of current debate. The paper firstly discusses key features of services and their application to health care contexts. Secondly, a discussion of strategic classifications of services seeks to identify common themes which exist across the diverse service sector. Nursing and midwifery managers have much to gain from understanding the use of services management frameworks, and have scope for much creativity in adapting generic frameworks for their own areas of practice.

  13. State-owned Enterprises as Institutional Market Actors in the Marketization of Public Service Provision

    DEFF Research Database (Denmark)

    Tolstrup Christensen, Lene

    This doctoral thesis (PhD) explores from a public governance perspective the role of stateowned enterprises (SOEs) in an era of marketization of public service provision and thus contributes to the renewed academic interest in contemporary SOEs. It builds on an explorative comparative case study...... of DSB SOV and SJ AB in the marketization of passenger rail in Denmark and Sweden respectively from the 1990s to 2015. In the period both cases kept full state ownership and Sweden gradually exposed all services to competition whereas in Denmark with time competition was put on hold. The case study...... as an institutional market actor (IMA)....

  14. The marketing activities of hospitals: environmental, organizational, and managerial influences.

    Science.gov (United States)

    Myrtle, R C; Martinez, C F

    1991-03-01

    This article reports the results of a study designed to examine the relationship of environmental, organizational and structural factors, perceptions of key decision makers about competitive conditions, and changes in operational performance with the level of the marketing activities engaged in by 145 California hospitals. Measures assessing the impact of environmental conditions and the perception of the key decision makers were found to be related to the marketing activities of the organization. However, the relationship between measures which examined the structural and performance impacts on the marketing activities did not demonstrate the same predictive ability. The results suggest that marketing activities were affected by the key decision maker's assessment of the competitive nature of the environment, influence of key stakeholders, and tangible changes in the organization's task environment. Performance and other measures were not found to be as influential in determining these activities.

  15. addressing environmental contamination through market regulations

    African Journals Online (AJOL)

    RAYAN_

    environmental releases from new and existing chemical substances, which amounts to, if not more stringent, than ... environment.1 Though the mere detection of a chemical does not amount to risk per se, its presence in ... wildlife, water, and sediment) for specific classes of chemicals, particularly those that are persistent in ...

  16. Conceptions of Marketing Management and Strategic Planning at the Market of Cellular Communication Services

    Directory of Open Access Journals (Sweden)

    Marina Vladimirovna Perevoznikova

    2015-12-01

    Full Text Available The article is devoted to the study and analysis of marketing management and strategic planning of the companies working in the field of cellular communication services. The article represented the concept of marketing management and strategic planning, and their importance in the business development. Objectives and tasks of marketing management in the telecommunications are considered. Тhe conceptions of marketing management and the advisability of their use in the market of cellular communication are described. Relationship of marketing management and strategic planning at activities of the organization are determined. The stages of strategic planning and types of global and corporate development strategies of companies in the telecommunication market are analyzed. The application features of the marketing management concepts and development strategies in the telecommunications sector are considered. The evaluation criteria and mobile operators performance indicators (data are formed. The conclusions about the role of the effective marketing management and strategic planning in the activities of mobile operators are formulated, that allows keeping marginality and high level of business profitability, creating competitive advantages in the conditions of highly competitive market, forming effective purchasing, sales activities and promotional activities, determining the correct tactics of behavior at the market.

  17. Global Patterns in the Implementation of Payments for Environmental Services.

    Science.gov (United States)

    Ezzine-de-Blas, Driss; Wunder, Sven; Ruiz-Pérez, Manuel; Moreno-Sanchez, Rocio Del Pilar

    2016-01-01

    Assessing global tendencies and impacts of conditional payments for environmental services (PES) programs is challenging because of their heterogeneity, and scarcity of comparative studies. This meta-study systematizes 55 PES schemes worldwide in a quantitative database. Using categorical principal component analysis to highlight clustering patterns, we reconfirm frequently hypothesized differences between public and private PES schemes, but also identify diverging patterns between commercial and non-commercial private PES vis-à-vis their service focus, area size, and market orientation. When do these PES schemes likely achieve significant environmental additionality? Using binary logistical regression, we find additionality to be positively influenced by three theoretically recommended PES 'best design' features: spatial targeting, payment differentiation, and strong conditionality, alongside some contextual controls (activity paid for and implementation time elapsed). Our results thus stress the preeminence of customized design over operational characteristics when assessing what determines the outcomes of PES implementation.

  18. Global Patterns in the Implementation of Payments for Environmental Services.

    Directory of Open Access Journals (Sweden)

    Driss Ezzine-de-Blas

    Full Text Available Assessing global tendencies and impacts of conditional payments for environmental services (PES programs is challenging because of their heterogeneity, and scarcity of comparative studies. This meta-study systematizes 55 PES schemes worldwide in a quantitative database. Using categorical principal component analysis to highlight clustering patterns, we reconfirm frequently hypothesized differences between public and private PES schemes, but also identify diverging patterns between commercial and non-commercial private PES vis-à-vis their service focus, area size, and market orientation. When do these PES schemes likely achieve significant environmental additionality? Using binary logistical regression, we find additionality to be positively influenced by three theoretically recommended PES 'best design' features: spatial targeting, payment differentiation, and strong conditionality, alongside some contextual controls (activity paid for and implementation time elapsed. Our results thus stress the preeminence of customized design over operational characteristics when assessing what determines the outcomes of PES implementation.

  19. Environmental consequences of parallel marketing of LPG in India

    International Nuclear Information System (INIS)

    Das, T.K.; Deb, C.; Jash, T.

    2000-01-01

    In 1993, the government of India introduced a parallel marketing system for petroleum products, particularly for liquefied petroleum gas (LPG). LPG, under the parallel marketing system, is distributed at higher price without any subsidy. The government distributors, however, distribute LPG at subsidized rate. The consumers who get LPG at higher price, therefore, opt for a mixed energy use. The present study, based on a field survey, deals with the pattern of this mixed energy use and its environmental consequences. (author)

  20. Internalizing environmental costs: A survey of progress in estimating the external environmental costs of electricity production and a review of market-based policies to incorporate them

    International Nuclear Information System (INIS)

    Eto, J.H.; Helcke, G.

    1991-01-01

    The production of electricity creates environmental insults whose costs are not fully reflected in the prices paid by consumers for electricity services. Failure to incorporate these external costs leads to economically inefficient production and consumption decisions. The present work reviews two related efforts to address this market distortion. The first concerns progress in estimating the uninternalized environmental costs of electricity production. The second concerns market-based approaches to internalizing these costs in electricity production and consumption decisions. 10 tabs.; 41 refs

  1. Energy and environmental market in industrial enterprises in Thailand

    Energy Technology Data Exchange (ETDEWEB)

    NONE

    1999-04-01

    This paper discusses markets related with energy conservation and environment preservation in industrial enterprises in Thailand. The present Thailand is not in a situation that investments are made into environmental businesses or energy saving businesses. However, the attitude of the government toward environment is that emphasis is placed on solving the environmental pollution problems. Laws and regulations are defined for assistance in environment preservation to corporations making efforts to increase export, resource protection and energy conservation. These measures lead to expectation on bright future in developing technologies and markets related to environment preservation and energy conservation. Control of wastes by using clean technologies and enhancement in productivity are very important issues for the export of Thailand partly because European countries and America set these requirements as a condition for transaction. The markets related to energy conservation and environment preservation are anticipated of participation from such businesses as consultants, device manufacturers, and inspection and analysis of environmental effects. (NEDO)

  2. Marketing in the business activity of logistics service providers

    Directory of Open Access Journals (Sweden)

    Marcin Świtała

    2013-09-01

    Full Text Available Background: This article is a discussion on the role of marketing in the activity of logistics service providers. The strong competition and changing purchasing preferences should motivate the transport, forwarding and logistics sector managers to apply the marketing approach in practice. Methods: Results of direct research, conducted among a targeted group of 100 companies from the transport, forwarding and logistics sector, constitute the source basis. The sample group was divided into three categories of logistics providers: 2PL, 3PL and 4PL. The statistical analysis was based on three different non-parametric tests (Kruskal-Wallis, Chi-square and V Kramer.  Results and conclusions:  Currently, marketing does not play a key role in the activity of logistics services providers. The prevailing opinion is that importance of marketing in the company is average. The respondents have assessed in a similar way their activity compared to the activities of the competition. However, it was found that with the increase of the level of specialization (2PL-4PL, the awareness of impact of marketing on the logistics services sector also increased. The logistics services providers, who offer a wide range of logistics services, asses their competitive position in a better light.  

  3. Planning the Marketing Activity in the Health Care Services

    Directory of Open Access Journals (Sweden)

    Violeta Radulescu

    2008-06-01

    Full Text Available The integration of marketing in the field of health care, starting with the 50’s, was accompanied by a series of controversies generated by the ethical and moral aspects that this type of services imply, as well as by the difficulty in determining exactly the demand, the unequal access to information of participants, the regulated mechanism for the establishment of prices and of rates and the intervention of the third party payer, the significant role of the state in ensuring the fair access of population to basic services, etc.The formulation of the marketing strategies, in the marketing planning process, starts from the generic strategy chosen by the organization according to its mission and objectives. As it has to adapt to the environment where it acts, to cope with the changes that appear, the organization must benefit from a perspective vision, all its actions must be subordinated to this vision in a whole marketing policy.

  4. Expanding Markets Through Analytical Services and Solutions

    DEFF Research Database (Denmark)

    Frandsen, Thomas; Raja, Jawwad; Boa, Sofie Østergaard

    This report stems from research undertaken by Copenhagen Business School (CBS) as part of the applied research project ‘Driving Competitiveness through Servitization’. The aim of the project is to examine the potential of services as a means of improving the competitiveness of Danish industry...

  5. Does an Environmental Marketing Strategy Influence Marketing and Financial Performance? A Study of Indonesian Exporting Firms

    Directory of Open Access Journals (Sweden)

    Kardison Lumban Batu

    2017-01-01

    Full Text Available Purpose – Broadly speaking, the implementation of green practice leads to higher performance in exporting firms. To test this concept empirically, this study proposes environmental marketing strategy as an antecedent of product differentiation and cost leadership as a means to promote marketing and financial performance. Design/Methodology/Approach – This study was conducted on 388 respondents serving as operational, production, and marketing managers of Indonesian exporting firms and used structural equation modelling (SEM with AMOS 18 as an analysis technique. Findings and implications – The findings revealed that environmental marketing strategy significantly influences product differentiation and cost leadership. More specifically, product differentiation simultaneously influences marketing and financial performance. However, cost leadership influences financial performance but not marketing performance. This study implies the importance of environmental orientation in setting a firm strategy and promoting the performance of international firms. Limitations – The measurement items proposed in this study were adopted from studies conducted in developed countries; they have not been proven appropriate for direct application in developing countries such as Indonesia. Originality – This study is original in that it explores the importance of environmental studies in setting a firm strategy and promoting the performance of international business.

  6. Ecosystem Services in Environmental Science Literacy

    Science.gov (United States)

    Ruppert, John Robert

    2015-01-01

    Human beings depend on a set of benefits that emerge from functioning ecosystems, termed Ecosystem Services (ES), and make decisions in everyday life that affect these ES. Recent advancements in science have led to an increasingly sophisticated understanding of ES and how they can be used to inform environmental decision-making. Following suit, US…

  7. Institutional Change in Delivery of Dental Services: A Marketing Perspective

    Science.gov (United States)

    Capon, Noel

    1982-01-01

    The recent appearance and growth of new delivery systems for dental services is examined from a marketing perspective. Analysis reveals that the growth of low priced, high throughput operations is consistent not only with marketing principles, but with the development of American retail institutions in general. Options for independent dentists in the face of this new competitive environment are discussed. (Am J Public Health 1982; 72:679-683.) PMID:7091457

  8. Free market in practice. Customer loyalty related to service level

    International Nuclear Information System (INIS)

    Zewald, H.

    2003-01-01

    Sixty percent of the bulk consumers of energy have changed to a different supplier since the liberalization of the market. Newcomers like Vattenfall and EnBW are doing reasonably well, while small (gas) companies like Cogas and Rendo are also performing a lot better than the known big players, especially where it concerns the level of service. These are some of the remarkable results of research conducted by the market research agency Datamonitor [nl

  9. THE ALGORITHM IMPLEMENTATION OF THE RISK MANAGEMENT SYSTEM ON THE MARKET OF TOURIST SERVICES

    Directory of Open Access Journals (Sweden)

    S. M. Agafonov

    2015-01-01

    Full Text Available Summary. In the article the author conducted a comprehensive assessment of the factors and the level of operational risk, environmental risk, security risk, political risk, marketing risk, economic risk and infrastructure risk market of tourist services in Russia in 2015. As a result of the analysis of risks and measures for risk management, applied in Russian market of tourist services has now been found that the most serious risk is the risk of reducing the demand for travel companies for various reasons, the main of which is the reduction of incomes of the population and the preference of consumers to buy tourism services directly from the enterprises in the hospitality without the participation of tourist companies through the spread of information and communication technologies. It offers innovative risk manag ement tools in the field of tourism companies and the market of tourist services, such as: creating a site with reviews based on tourism and the provision of professional advice on tourism for their customers; collaboration with the insurance companies and the provision of a large insurance tourists from unsuccessful rest and bad experiences; sales booked, but hotel rooms sold abroad at an auction; creation of a network of hotels where you can pay in Russian rubles. An author algorithm implementation of the risk management system on the market of tourist services.

  10. Environmental implications of carbon limits on market ...

    Science.gov (United States)

    Combined heat and power (CHP) is promoted as an economical, energy-efficient option for combating climate change. To fully examine the viability of CHP as a clean-technology solution, its market potential and impacts need to be analyzed as part of scenarios of the future energy system, particularly those with policies limiting greenhouse gas (GHG) emissions. This paper develops and analyzes scenarios using a bottom-up, technology rich optimization model of the U.S. energy system. Two distinct carbon reduction goals were set up for analysis. In Target 1, carbon emission reduction goals were only included for the electric sector. In Target 2, carbon emission reduction goals were set across the entire energy system with the target patterned after the U.S.’s commitment to reducing GHG emissions as part of the Paris Agreement reached at the COP21 summit. From a system-wide carbon reduction standpoint, Target 2 is significantly more stringent. In addition, these scenarios examine the implications of various CHP capacity expansion and contraction assumptions and energy prices. The largest CHP capacity expansion are observed in scenarios that included Target 1, but investments were scaled back in scenarios that incorporated Target 2. The latter scenario spurred rapid development of zero-emissions technologies within the electric sector, and purchased electricity increased dramatically in many end-use sectors. The results suggest that CHP may play a role in a carbon-c

  11. The Integrated Complex of Marketing of Higher Education Services

    Directory of Open Access Journals (Sweden)

    Zhehus Olena V.

    2017-10-01

    Full Text Available The article, on the basis of generalization of scientific views of foreign and domestic scientists, substantiates the integrated model of marketing of higher education products and services with consideration of their specificities. The obtained result is the «5Р + S» model, which includes the newly introduced poli-element «proposition», combining the interrelated and indivisible elements of «product», «people» and «process», as well as the traditional elements of the service marketing complex: «price», «place», «promotion», «physical evidence». The «social-marketing» element has been added to the integrated model on the basis of the high societal importance of educational services. Altogether, the proposed integrated model of the complex of marketing of higher education products and services is a symbiosis of commercial and non-commercial marketing, which will enhance social and economic efficiency of functioning of higher educational institution.

  12. Environmental challenges and opportunities of the evolving North American electricity market

    International Nuclear Information System (INIS)

    Vaughan, S.; Patterson, Z.; Miller, P.; Block, G.

    2001-01-01

    Some of the major issues regarding the changes in the North American electricity sector and the environment were presented on a case-by-case basis. The move to competitive electricity markets in Canada, Mexico and the United States has initiated strong debates about the principles, design, rules, institutional structure and consequences of introducing free markets into a sector that provides a public service. Policy makers and planners are faced with the challenge of how to maximize both the economic and environmental benefits of a more integrated electricity market in North America. Customers are expected to have more choices regarding the power and power services they buy. This paper discussed the consequences of more choices and lower prices. While not all of the federal, state and provincial jurisdictions in North America have enacted market liberalization plans, it is probable that all jurisdictions will be affected by market changes because of the close link between domestic regulatory changes and changes in the international trade of electricity. This paper, in particular, deals with the environmental context of the electricity sector which is both resource and environmentally intensive. Annual emissions from the electricity sector during the mid- to late-1990s for nitrogen oxides, sulfur dioxide, carbon dioxide and mercury for Canada, Mexico and the United States were compiled and listed for comparative purposes. Power generation is also a major source of ground level ozone and fine particulates. Transfrontier air pollution raises concerns regarding differing environmental regulatory standards that might influence siting locations of new pollution sources within a pollution pathway. The example of proposed power plant projects in northern Baja California was cited. This paper also presents a study regarding whether increased trade and market integration will improve, worsen, or leave the same environmental impact. This was done by considering the current

  13. Environmental Impacts of Sand Exploitation. Analysis of Sand Market

    OpenAIRE

    Marius Dan Gavriletea

    2017-01-01

    Sand is an indispensable natural resource for any society. Despite society’s increasing dependence on sand, there are major challenges that this industry needs to deal with: limited sand resources, illegal mining, and environmental impact of sand mining. The purpose of this paper is twofold: to present an overview of the sand market, highlighting the main trends and actors for production, export and import, and to review the main environmental impacts associated with sand exploitation process...

  14. Marketing strategy for the BC oil and gas service sector

    Energy Technology Data Exchange (ETDEWEB)

    NONE

    2004-10-29

    The British Columbia (BC) oil and gas service sector is collaborating with the BC Ministry of Energy and Mines (MEM) to enhance the competitiveness of oil and gas service providers in Northeast BC. The MEM agreed to provide one-time funding to develop this marketing strategy for the oil and gas sector, particularly for small to medium-sized companies with limited resources. This document is also a resource tool for suppliers in the sector that have developed and are implementing their own marketing plans and wish to enhance elements of their own plans. The strategy also outlines the potential role of associations in Northeast BC that represent the service sector. It links their marketing activities with the activities of individual service providers. Local service providers (LSP) include companies in a wide range of businesses such as drilling support, transportation, health and safety services, and construction. Six issues that directly impact the competitiveness of LSPs were also presented along with recommendations for participants in the service sector, associations and individual companies. tabs., figs., 11 appendices.

  15. Marketing strategy for the BC oil and gas service sector

    International Nuclear Information System (INIS)

    2004-01-01

    The British Columbia (BC) oil and gas service sector is collaborating with the BC Ministry of Energy and Mines (MEM) to enhance the competitiveness of oil and gas service providers in Northeast BC. The MEM agreed to provide one-time funding to develop this marketing strategy for the oil and gas sector, particularly for small to medium-sized companies with limited resources. This document is also a resource tool for suppliers in the sector that have developed and are implementing their own marketing plans and wish to enhance elements of their own plans. The strategy also outlines the potential role of associations in Northeast BC that represent the service sector. It links their marketing activities with the activities of individual service providers. Local service providers (LSP) include companies in a wide range of businesses such as drilling support, transportation, health and safety services, and construction. Six issues that directly impact the competitiveness of LSPs were also presented along with recommendations for participants in the service sector, associations and individual companies. tabs., figs., 11 appendices

  16. International partnership at tourist services market

    Directory of Open Access Journals (Sweden)

    Volodymyr Mazur

    2017-10-01

    Full Text Available The article deals with the following levels of realization of stages of the development of forms of international economic relations: international economic interaction, international economic contacts, international economic cooperation and international economic integration. Publications of modern scholars – investigators of issues of forming and development of partnership relations and the aspects of partnership in international relations.They made a great contribution in the definition of the importance and actuality of the similar way of realization of economic activity and investigation of the forms of its usage. However, it is necessary to emphasize that there is the difference of opinions of scientists concerning theoretical base of forming of partnership relations. The considerable quantity of scientific works was dedicated to the investigation of partnership relations of enterprises with commercial banks, state institutions on the level of foreign economic activity of economic subjects. The development of tourism in Ukraine has been investigated as creating of favorable organizational and legal and economic surrounding of the development to of the sphere, forming competitiveness at the world market of national tourist product on the base of the use of natural and historical and cultural potential of Ukraine and support of its social and economic interests and economic security.

  17. Evaluating Payments for Environmental Services: Methodological Challenges.

    Directory of Open Access Journals (Sweden)

    Gwenolé Le Velly

    Full Text Available Over the last fifteen years, Payments for Environmental Services (PES schemes have become very popular environmental policy instruments, but the academic literature has begun to question their additionality. The literature attempts to estimate the causal effect of these programs by applying impact evaluation (IE techniques. However, PES programs are complex instruments and IE methods cannot be directly applied without adjustments. Based on a systematic review of the literature, this article proposes a framework for the methodological process of designing an IE for PES schemes. It revises and discusses the methodological choices at each step of the process and proposes guidelines for practitioners.

  18. Evaluating Payments for Environmental Services: Methodological Challenges.

    Science.gov (United States)

    Le Velly, Gwenolé; Dutilly, Céline

    2016-01-01

    Over the last fifteen years, Payments for Environmental Services (PES) schemes have become very popular environmental policy instruments, but the academic literature has begun to question their additionality. The literature attempts to estimate the causal effect of these programs by applying impact evaluation (IE) techniques. However, PES programs are complex instruments and IE methods cannot be directly applied without adjustments. Based on a systematic review of the literature, this article proposes a framework for the methodological process of designing an IE for PES schemes. It revises and discusses the methodological choices at each step of the process and proposes guidelines for practitioners.

  19. A Flex-market Design for Flexibility Services through DERs

    DEFF Research Database (Denmark)

    Zhang, Chunyu; Ding, Yi; Østergaard, Jacob

    2013-01-01

    in this paper. With the brand new notion of Flexibility Clearing House (FLECH), the proposed Flex-market has the ability to promote small scale DERs (up to 5MW) to participate in flexibility services trading. Accordingly, efforts to relieve the congestions in local grid areas, the contractual flexibility......The high penetration of distributed energy resources (DERs) will significantly challenge the power system operation due to their intermittent characteristic. In order to utilize the DERs as economically efficient as possible in the distribution grid, an Aggregator-based Flex-market is proposed...... services of DERs are stipulated accommodating the various requirements of DSOs. The trading setups and processes are illustrated in details as well. Additionally, the demonstration diagram of Flex-market is also introduced in this paper. The diagram is utilized to test the feasibility and robustness...

  20. Environmental policy when market structure and plant locations are endogenous

    Energy Technology Data Exchange (ETDEWEB)

    Markusen, J.R.; Morey, E.R. (Univ. of Colorado, Boulder (United States)); Olewiler, N.D. (Simon Fraser Univ., Burnaby, British Columbia (Canada))

    1993-01-01

    A two-region, two-firm model is developed in which firms choose the number and the regional locations of their plants. Both firms pollute, and market structure is endogenous to environmental policy. There are increasing returns at the plant level, imperfect competition between the home and the foreign firm, and transport costs between the two markets. At critical levels of environmental policy variables, small policy changes cause large discrete jumps in a region's pollution and welfare as a firm closes or opens a plant, or shifts production to/from a foreign branch plant. The implications for optimal environmental policy differ significantly from those suggested by traditional Pigouvian marginal analysis. 37 refs., 5 figs., 1 tab.

  1. Marketing Strategy: A Tool for Library and Information Services ...

    African Journals Online (AJOL)

    This study therefore aimed at investigating the need for marketing strategy as tool for library and information services delivery by academic libraries using the various technology driven facilities. The survey research design was adopted for the study. Stratified sampling technique was used to select 6 libraries from federal, ...

  2. Marketing library and information services in academic libraries in ...

    African Journals Online (AJOL)

    This study was designed to investigate the marketing of library services in academic libraries in Niger state, Nigeria. The study employed a descriptive survey research design. The population consisted of seventy one academic librarians which were used for the study. Three research questions guided the study. Thirty four ...

  3. Market services productivity across Europe and the US

    NARCIS (Netherlands)

    Inklaar, Robert; Timmer, Marcel P.; van Ark, Bart

    Since the mid-1990s, market services have positively influenced labor productivity growth in the US, but not in most European countries. We analyze these cross-country differences in growth dynamics using industry-level measures of output, inputs, and multifactor productivity (MFP) from the new EU

  4. The importance of internal marketing: the case of geriatric services.

    Science.gov (United States)

    Thomas, R K; Farmer, E; Wallace, B

    1991-03-01

    Hospitals seeking to become more aggressive often are tempted to introduce programs prematurely. Using the example of a geriatric services program at a large hospital, the authors illustrate the dangers of neglecting internal marketing and offer recommendations for ensuring internal coordination prior to introduction of a product externally.

  5. The Russian Market of University Services: Social and Demographic Aspects

    Science.gov (United States)

    Bydanova, Elizaveta; Mushketova, Natalia; Rouet, Gilles

    2015-01-01

    Purpose: The purpose of this paper is to analyze the impact of demographic, social, economic and international aspects on the market of university services in Russia. It also reminds readers briefly of the evolution of the Russian higher education system during the last 20 years and considers some consequences of the current public policy and…

  6. Soybean Trade: Balancing Environmental and Socio-Economic Impacts of an Intercontinental Market

    Science.gov (United States)

    Boerema, Annelies; Peeters, Alain; Swolfs, Sanne; Vandevenne, Floor; Jacobs, Sander; Staes, Jan; Meire, Patrick

    2016-01-01

    The trade in soybean, an important animal feed product, exemplifies the environmental and socio-economic impact of global markets and global agricultural policy. This paper analyses the impact of increasing production of soybean in the exporting countries (deforestation and grassland conversion) as well as in importing regions (decrease in permanent grassland by substitution of grass as feed). Ecosystem services monetary values were used to calculate the environmental and socio-economic impact of observed land use changes. This is balanced against the economic value of the global soybean trade. The results prove that consumption choices in one region have real effects on the supply of ecosystem services at a large spatial scale. Conclusively, solutions to make this global market more sustainable are discussed. PMID:27244079

  7. Soybean Trade: Balancing Environmental and Socio-Economic Impacts of an Intercontinental Market.

    Science.gov (United States)

    Boerema, Annelies; Peeters, Alain; Swolfs, Sanne; Vandevenne, Floor; Jacobs, Sander; Staes, Jan; Meire, Patrick

    2016-01-01

    The trade in soybean, an important animal feed product, exemplifies the environmental and socio-economic impact of global markets and global agricultural policy. This paper analyses the impact of increasing production of soybean in the exporting countries (deforestation and grassland conversion) as well as in importing regions (decrease in permanent grassland by substitution of grass as feed). Ecosystem services monetary values were used to calculate the environmental and socio-economic impact of observed land use changes. This is balanced against the economic value of the global soybean trade. The results prove that consumption choices in one region have real effects on the supply of ecosystem services at a large spatial scale. Conclusively, solutions to make this global market more sustainable are discussed.

  8. Soybean Trade: Balancing Environmental and Socio-Economic Impacts of an Intercontinental Market.

    Directory of Open Access Journals (Sweden)

    Annelies Boerema

    Full Text Available The trade in soybean, an important animal feed product, exemplifies the environmental and socio-economic impact of global markets and global agricultural policy. This paper analyses the impact of increasing production of soybean in the exporting countries (deforestation and grassland conversion as well as in importing regions (decrease in permanent grassland by substitution of grass as feed. Ecosystem services monetary values were used to calculate the environmental and socio-economic impact of observed land use changes. This is balanced against the economic value of the global soybean trade. The results prove that consumption choices in one region have real effects on the supply of ecosystem services at a large spatial scale. Conclusively, solutions to make this global market more sustainable are discussed.

  9. Is environmental sustainability a strategic priority for logistics service providers?

    Science.gov (United States)

    Evangelista, Pietro; Colicchia, Claudia; Creazza, Alessandro

    2017-08-01

    Despite an increasing number of third-party logistics service providers (3PLs) regard environmental sustainability as a key area of management, there is still great uncertainty on how 3PLs implement environmental strategies and on how they translate green efforts into practice. Through a multiple case study analysis, this paper explores the environmental strategies of a sample of medium-sized 3PLs operating in Italy and the UK, in terms of environmental organizational culture, initiatives, and influencing factors. Our analysis shows that, notwithstanding environmental sustainability is generally recognised as a strategic priority, a certain degree of diversity in the deployment of environmental strategies still exists. This paper is original since the extant literature on green strategies of 3PLs provides findings predominantly from a single country perspective and mainly investigates large/multinational organizations. It also provides indications to help managers of medium-sized 3PLs in positioning their business. This is particularly meaningful in the 3PL industry, where medium-sized organizations significantly contribute to the generated turnover and market value. Copyright © 2017 Elsevier Ltd. All rights reserved.

  10. 7 CFR 27.11 - Area Director, Marketing Services Office; responsibility.

    Science.gov (United States)

    2010-01-01

    ... 7 Agriculture 2 2010-01-01 2010-01-01 false Area Director, Marketing Services Office... MARKETING SERVICE (Standards, Inspections, Marketing Practices), DEPARTMENT OF AGRICULTURE COMMODITY... Regulations Administration § 27.11 Area Director, Marketing Services Office; responsibility. Subject to this...

  11. Experiences of community service environmental health practitioners

    Directory of Open Access Journals (Sweden)

    Anusha Karamchand

    2017-11-01

    Full Text Available Orientation: The community service initiative, a 1-year placement of health graduates, significantly improved human resource availability in the South African public health sector, even though the process was fraught with challenges. Although experiences in the curative health sector were assessed, the experiences of environmental health practitioners were yet to be studied. Research purpose: This study assessed the experiences of environmental health practitioners during their community service year. Motivation for the study: Anecdotal evidence suggested problems with the process. This study endeavoured to identify the challenges whilst taking cognisance of its effectiveness. Method: A total of n = 40 environmental health graduates from the Durban University of Technology who had concluded community service completed questionnaires in this crosssectional quantitative study. Descriptive statistics, means and standard deviations were used to analyse the data. Main findings: The timing of community service placements was critical as 58% of respondents had to repay study loans. The placement of married respondents (10% outside KwaZuluNatal, however, could have had impacts on family structures. Only 68% felt stimulated by their job functions, and there arose challenges with accommodation and overtime duties. Respondents felt that their tertiary education did equip them and that engagement with senior personnel helped in their professional development. Even though most of the review of the community service year appeared to be positive, a majority of respondents did not intend to continue working or recommending their workplaces. Future career pathing showed that 79% would prefer to be employed outside the public sector. Practical and managerial implications: The process needs to be reviewed to strengthen human resource management and enhance retention in the often overloaded and under-resourced South African public health sector. Contribution

  12. Conditions for a market uptake of climate services for adaptation in France

    Directory of Open Access Journals (Sweden)

    Romain Cavelier

    2017-04-01

    Full Text Available This perspective paper reports the results of a collaborative survey of French research institutes concerned with environmental issues, which examined the potential for a market uptake of climate services for adaptation in France. The study is based on a review of existing reports on the market of climate services, and on interviews of 68 climate service providers and users in public and private organizations. Although the study does not allow to provide quantified estimations regarding the present and future size of the market, its results offer new perspectives with implications extending far beyond the sole case of France: first, while the market is still in its infancy, significant opportunities exist in sectors such as flooding risks, and, to a slightly lesser extent, hydro and nuclear energy and viticulture. In addition, the study identifies critical conditions for the uptake in climate services: (1 a coordinated delivery of data, information, expertise and training by public research institutes concerned with climate change and its impacts; (2 the inclusion of adaptation in the regulation and in public and private tenders. Finally, (3 uncertainties in climate projections appear as a major barrier to the uptake of climate services. However, ambitious greenhouse gas emission reduction as planned by the COP-21 Paris Agreement contribute to reducing this uncertainties by allowing users to select a subset of climate change projections, avoiding those for which adaptation is most problematic.

  13. Management of environmental liabilities: accounting and marketing approaches

    Directory of Open Access Journals (Sweden)

    I.V. Zamula

    2016-12-01

    Full Text Available One of the important challenges to international cooperation for sustainable development of the economy is to develop the necessary information about the environmental activities of the company to meet the needs of users. Insufficient attention to environmental liabilities significantly affect the objectivity and effectiveness of environmental decision-making. So, the research aims at developing environmental classification of liabilities of the enterprise, which can be the basis for the construction of accounting, that will form a comprehensive and accurate information on environmental liability company for internal and external users. Under the proposed environmental liabilities, the author understands the obligations arising from the activities of economic entities that affect the state of the environment, and non-compliance with environmental regulations results in compensation for damages, payment of fines. The proposed classification of environmental liabilities of a company aims to manage them to optimize their composition and amount; obtain competitive advantages in both domestic and foreign markets and attract additional investments, including foreign, due to the disclosure of environmental liabilities in the company statements. This classification can be the basis for the construction of accounting, which will form a comprehensive and accurate information about the environmental activities of the company for internal and external users.

  14. Energy and environmental efficiency in competitive power markets

    International Nuclear Information System (INIS)

    Warwick, W.M.

    1995-02-01

    For years the electric utility industry operated as a regulated monopoly, largely immune to market forces except those of competing fuels. That era came to an end with the Public Utilities Regulatory Policy Act (PURPA) of 1974, which created a market for non-utility generated power. Within twenty years, non-regulated, non-utility generators had become the primary supplier of new energy resources. Their market power is matched by their political power, as evidenced in the Energy Policy Act of 1994 (EPAct), which requires open access to utility transmission lines to facilitate inter-utility bulk power sales. The conventional wisdom is that active wholesale power markets with competition among alternative generators will lead to lower power-development costs and cheaper retail power prices. The trend towards alternative bulk power sources at low prices intersects with large retail power customers' interest in accessing alternative power supplies. In most cases, these alternatives to local utilities are at a lower cost than retail rates. For the most part, proponents of generation competition have remained silent about potential environmental consequences. However, skeptics of increased competition, including major environmental groups, cite environmental impacts among their concerns. This report examines these concerns

  15. Study on Market Supply of Rural Public Sports Service in China

    OpenAIRE

    ZHU, Wanjing

    2015-01-01

    In the main trend of gradually improving socialist market economy and establishing public service type government, market supply of rural public sports service is necessary. On the basis of unique characteristics of China’s rural society and market experience of domestic and foreign public service, market supply methods were discussed about rural public sports service. However, there are certain factors restricting market supply in this process. On the basis of the analysis, it came up with...

  16. Contracting of energy services in Switzerland. Development, effects, market potentials

    International Nuclear Information System (INIS)

    Muggli, C.; Baumgartner, W.; Kohn, L.

    1999-06-01

    The authors of this detailed report first define the contracting of energy services, this new reality of the market place, and analyse its current status in Switzerland. Contracting is mainly to be understood as the delegation of certain energy-related services by a company. The total investment for the operated energy systems considered by the study is about 120 millions USD, with an installed power of 160 MW. This market is highly unhomogeneous and is the answer to various goals. Globally, it brings a more efficient use of energy, including a more frequent involvement of renewable energy sources, along with a lower risk and significant advantages for all contractors. That is the reason for the energy policy authority to recommend contracting. The report goes on with the analysis of the factors leading the chief executives to consider contracting of energy services, or on the contrary to exclude it. The authors estimate the realistic potential market for contracting in Switzerland to 650 millions USD for the period 1999-2004. They conclude by giving recommendations which should result in an acceleration of the contracting's development on the market place

  17. 78 FR 10642 - Removal of Confirm Service From the Market-Dominant Product List

    Science.gov (United States)

    2013-02-14

    ... Confirm Service From the Market-Dominant Product List AGENCY: Postal Service TM . ACTION: Notice. SUMMARY... Commission to remove Confirm service from the Mail Classification Schedule's Market-Dominant product list... Regulatory Commission a request to remove Confirm service from the Mail Classification Schedule's Market...

  18. Market and policy barriers for demand response providing ancillary services in U.S. markets

    Energy Technology Data Exchange (ETDEWEB)

    Cappers, Peter [Lawrence Berkeley National Laboratory (LBNL), Berkeley, CA (United States); MacDonald, Jason [Lawrence Berkeley National Laboratory (LBNL), Berkeley, CA (United States); Goldman, Charles [Lawrence Berkeley National Laboratory (LBNL), Berkeley, CA (United States)

    2013-03-01

    This study provides an examination of various market and policy barriers to demand response providing ancillary services in both ISO/RTO and non-ISO/RTO regions, especially at the program provider level. It is useful to classify barriers in order to create a holistic understanding and identify parties that could be responsible for their removal. This study develops a typology of barriers focusing on smaller customers that must rely on a program provider (i.e., electric investor owned utility or IOU, ARC) to create an aggregated DR resource in order to bring ancillary services to the balancing authority. The barriers were identified through examinations of regulatory structures, market environments, and product offerings; and discussions with industry stakeholders and regulators. In order to help illustrate the differences in barriers among various wholesale market designs and their constituent retail environments, four regions were chosen to use as case studies: Colorado, Texas, Wisconsin, and New Jersey.

  19. INSURANCE MARKETING OF INNOVATIONS IN THE REGIONAL MARKET OF SERVICES UNDER PRESENT CONDITIONS: STRATEGIC ASPECTS

    Directory of Open Access Journals (Sweden)

    A. V. Kovalenko

    2012-01-01

    Full Text Available Innovative development of insurance activities must be directed towards creation of new insurance products. Up-to-date innovative insurance marketing should be carried out on the basis of an efficient innovative process management system. For a big insurance company with a largeclient base, high service standards may be warranted only through implementation of innovations linked with newest information technologies.

  20. Modification and application of ECSI on the Czech service market

    Directory of Open Access Journals (Sweden)

    Kateřina Ryglová

    2005-01-01

    Full Text Available Considering contemporary trends in development of the world’s economy, all kinds of companies are made to analyse and implement new access to firm’s strategies. This article deals with new trends in marketing analysis focused on measurement and evaluation of customer satisfaction. We tried to apply methodology of ECSI (European customer satisfaction index into Czech service market. We counted the total customer satisfaction indexes for two chosen travel agencies (85% for the first travel agency, and 74% for the second one and for two chosen banks (72% for the first bank, and 82% for the second one.

  1. From Service Markets to Service Economies - An infrastructure for protocol-generic SLA negotiations

    Science.gov (United States)

    Hudert, Sebastian

    Visions of 21st century's information systems show highly specialized digital services and resources, interacting continuously and with a global reach. For a broad adoption of this vision in a commercial context it is crucial to have a mechanism in place to guarantee quality of service and to decentrally coordinate the involved resources. Current service infrastructures try to tackle these problems by applying socioeconomic mechanisms such as electronic negotiations and service level agreements. Such technologies allow for the implementation of electronic service markets in analogy to real-world markets for everyday goods. However, economic theory claims that different market situations and negotiated products (i.e. SLAs) demand different negotiation protocols in order to reach the highest-possible overall efficiency of the system. Thus we argue that next generation service infrastructures will be based on a global service economy where several different service markets and thus protocols are present at any given point in time. In this paper we present a novel approach for such an infrastructure, based on structured protocol descriptions and software-agent technology.

  2. Principles for Fairness and Efficiency in Enhancing Environmental Services in Asia: Payments, Compensation, or Co-Investment?

    NARCIS (Netherlands)

    Noordwijk, van M.; Beria, L.

    2010-01-01

    The term payments for environmental services (PES) has rapidly gained popularity, with its focus on market-based mechanisms for enhancing environmental services (ES). Current use of the term, however, covers a broad spectrum of interactions between ES suppliers and beneficiaries. A broader class of

  3. Survey of U.S. Ancillary Services Markets

    Energy Technology Data Exchange (ETDEWEB)

    Zhou, Zhi; Levin, Todd; Conzelmann, Guenter

    2016-06-01

    In addition to providing energy to end-consumers, power system operators are also responsible for ensuring system reliability. To this end, power markets maintain an array of ancillary services to ensure that it is always possible to balance the supply and demand for energy in real-time. A subset of these ancillary services are commonly procured through market-based mechanisms: namely, Regulation, Spinning, and Non-spinning Reserves. Regulation Reserves are maintained to respond to supply/demand imbalances over short time frames, typically on the order of several seconds to one minute. Resources that provide Regulation Reserves adjust their generation or load levels in response to automatic generation control (AGC) signals provided by the system operator. Contingency reserves are maintained to provide additional generation capacity in the event that load increases substantially or supply side resources reduce their output or are taken offline. The reserves are typically segmented into two categories, 1) Spinning or Synchronized Reserves that are provided by generation units that are actively generating and have the ability to increase or decrease their output, 2) Non-spinning or Non-synchronized Reserves that are provided by generation resources that are not actively generating, but are able to start up and provide generation within a specified timeframe. Contingency reserves typically have response times on the order of ten to 30 minutes and can also be provided by demand-side resources that are capable of reducing their load. There are seven distinct power markets in the United States, each operated by a Regional Transmission Operator (RTO) or Independent System Operator (ISO) that operates the transmission system in its territory, operates markets for energy and ancillary services, and maintains system reliability. Each power market offers its own set of ancillary services, and precise definitions, requirements, and market mechanisms differ between markets

  4. Unbundling generation and transmission services for competitive electricity markets

    Energy Technology Data Exchange (ETDEWEB)

    Hirst, E.; Kirby, B.

    1998-01-01

    Ancillary services are those functions performed by the equipment and people that generate, control, and transmit electricity in support of the basic services of generating capacity, energy supply, and power delivery. The Federal Energy Regulatory Commission (FERC) defined such services as those `necessary to support the transmission of electric power from seller to purchaser given the obligations of control areas and transmitting utilities within those control areas to maintain reliable operations of the interconnected transmission system.` The nationwide cost of ancillary services is about $12 billion a year, roughly 10% of the cost of the energy commodity. More important than the cost, however, is the necessity of these services for bulk-power reliability and for the support of commercial transactions. FERC`s landmark Order 888 included a pro forma tariff with provision for six key ancillary services. The Interconnected Operations Services Working Group identified another six services that it felt were essential to the operation of bulk-power systems. Several groups throughput the United States have created or are forming independent system operators, which will be responsible for reliability and commerce. To date, the electricity industry (including traditional vertically integrated utilities, distribution utilities, power markets and brokers, customers, and state and federal regulators) has paid insufficient attention to these services. Although the industry had made substantial progress in identifying and defining the key services, much remains to be doe to specify methods to measure the production, delivery, and consumption of these services; to identify the costs and cost-allocation factors for these services; and to develop market and operating rules for their provision and pricing. Developing metrics, determining costs, and setting pricing rules are important because most of these ancillary services are produced by the same pieces of equipment that

  5. Unbundling generation and transmission services for competitive electricity markets

    International Nuclear Information System (INIS)

    Hirst, E.; Kirby, B.

    1998-01-01

    Ancillary services are those functions performed by the equipment and people that generate, control, and transmit electricity in support of the basic services of generating capacity, energy supply, and power delivery. The Federal Energy Regulatory Commission (FERC) defined such services as those 'necessary to support the transmission of electric power from seller to purchaser given the obligations of control areas and transmitting utilities within those control areas to maintain reliable operations of the interconnected transmission system.' The nationwide cost of ancillary services is about $12 billion a year, roughly 10% of the cost of the energy commodity. More important than the cost, however, is the necessity of these services for bulk-power reliability and for the support of commercial transactions. FERC's landmark Order 888 included a pro forma tariff with provision for six key ancillary services. The Interconnected Operations Services Working Group identified another six services that it felt were essential to the operation of bulk-power systems. Several groups throughput the United States have created or are forming independent system operators, which will be responsible for reliability and commerce. To date, the electricity industry (including traditional vertically integrated utilities, distribution utilities, power markets and brokers, customers, and state and federal regulators) has paid insufficient attention to these services. Although the industry had made substantial progress in identifying and defining the key services, much remains to be doe to specify methods to measure the production, delivery, and consumption of these services; to identify the costs and cost-allocation factors for these services; and to develop market and operating rules for their provision and pricing. Developing metrics, determining costs, and setting pricing rules are important because most of these ancillary services are produced by the same pieces of equipment that

  6. Research and services provision on the world research market

    Directory of Open Access Journals (Sweden)

    Witold Wiśniowski

    2013-03-01

    Full Text Available It is necessary to create new knowledge for the development of the economy. The source of new knowledge are research: basic, applied and industrial, which complement each other to form one whole. Each of these research has other sources of financing and other purposes. Due to the large influx of foreign technology to Poland industrial research is not growing as we would expect. To balance this deficiency the Research Institutes may provide services on the world market. It would be advisable to seek the provision of services on the global research market so that it could became a Polish smart specialization. This specialization would include the sale of intellect, which should never run out of customers.

  7. EVALUATION OF LOGISTICS CUSTOMER SERVICE IN A MARKETING COMPANY

    Directory of Open Access Journals (Sweden)

    María Esther Debrosse-Carballo

    2016-01-01

    Full Text Available The objective of the article is to present the application of a procedure that allows evaluating the level of logistic service offered by a marketing company. In order to reach the objective as a source of secondary was used information: company documents and logistics reports. As primary sources were used the interviews and surveys carried out to all the experts and selected customers. At the stage of processing and analysis of the information tools were used such as: service evaluation matrix, ABC Method for classifying customers, Indicators for evaluating the Logistic Service. This analysis permit to the enterprise know and evaluate the levels of satisfaction of its customer, facilitating to trace strategies that make possible elevate the quality of the logistic service

  8. Dimensions of patient empowerment: implications for professional services marketing.

    Science.gov (United States)

    Ouschan, R; Sweeney, J C; Johnson, L W

    2000-01-01

    The focus on preventive health care and self care coupled with the public's improved access to health care information has pushed patient empowerment to the forefront. This has prompted several medical scholars to identify and stipulate the multiple dimensions of patient empowerment. These dimensions (patient participation, patient control and patient education) have already been recognised on an individual basis by service marketers. What is proposed here is to consider all three dimensions simultaneously to manage clients of professional services that demand a significant amount of client input.

  9. Market segmentation and service: a strategy for success.

    Science.gov (United States)

    Marchack, B W

    1995-03-01

    Current trends for health care reform and increasing emphasis on managed care threaten to erode the base of patients of many practices. A constant flow of new patients is critical to the success of a dental practice. This article discusses the nature of business markets and similarities between industries and their correlation to the delivery of prosthodontic services. The purpose of this article is to offer a strategy for increasing new patient flow without the use of advertising.

  10. 16 CFR 260.5 - Interpretation and substantiation of environmental marketing claims.

    Science.gov (United States)

    2010-01-01

    ... environmental marketing claims. 260.5 Section 260.5 Commercial Practices FEDERAL TRADE COMMISSION GUIDES AND TRADE PRACTICE RULES GUIDES FOR THE USE OF ENVIRONMENTAL MARKETING CLAIMS § 260.5 Interpretation and substantiation of environmental marketing claims. Section 5 of the FTC Act makes unlawful deceptive acts and...

  11. The Marketing-Finance Interface Towards Financial Services: with Special Reference to New Services Provided by Futures Exchanges

    NARCIS (Netherlands)

    Pennings, J.M.E.; Wetzels, M.G.M.; Meulenberg, M.T.G.

    1999-01-01

    The financial services industry is one of the fastest growing service industries. The financial services industry includes financial derivatives markets such as options and futures markets. In order to ensure survival, firms providing financial services show a rapid product innovation. However, for

  12. Analysis of dissertations in field of «services marketing»

    OpenAIRE

    O.O. Dyma

    2012-01-01

    The article analyzes thesis which raised issues in field of services marketing in Ukraine. The analysis was performed to examine implementation of marketing services theory in national scientific thought.

  13. Catalysing the energy service market: The role of intermediaries

    International Nuclear Information System (INIS)

    Nolden, Colin; Sorrell, Steve; Polzin, Friedemann

    2016-01-01

    The UK market for energy service contracts is expanding, owing in part to the emergence of intermediaries for those contracts in different parts of the public sector. These intermediaries combine a legal framework for establishing contracts with an organisational framework that facilitates contract negotiation and execution. This paper examines the nature and operation of these intermediaries in more detail, including their achievements to date and their similarities and differences. It uses ideas from transaction cost economics to develop a theoretical model of the contracting decision and shows how intermediary organisations can lower the transaction costs incurred by both clients and contractors, thereby increasing the viability of contracting. The paper argues that intermediaries can play an important role in expanding the market for energy service contracts, and hence in delivering cost-effective energy efficiency improvements throughout the public sector. - Highlights: • Intermediary organisations are playing a growing role in the energy service market. • Intermediaries lower transaction costs for both clients and contractors. • Intermediaries should be encouraged by public policy.

  14. Government control of markets of financial services of Ukraine in conditions of macroeconomic instability

    Directory of Open Access Journals (Sweden)

    Ігор Юрійович Мельников

    2015-05-01

    Full Text Available An essence of financial services market of Ukraine is considered in the article. The mechanism and features of state regulation of financial services market in the context of macroeconomic instability are determined, the fundamentals of the theory of regulation of market economy and segments of the financial market of Ukraine are determined

  15. Using buzz marketing to promote ideas, services, and products.

    Science.gov (United States)

    Holdford, David A

    2004-01-01

    To (1) discuss buzz marketing, contrast it with traditional forms of promotional communications, and provide guidelines for use and (2) describe a successful buzz-marketing program used by Sentara Healthcare to decrease overuse and inappropriate use of antibiotic medications. An English-language-only literature search of ABI Inform, Lexus-Nexus, InfoTrac, and university library databases from 1980 to the present using the keywords buzz, word of mouth, opinion leader, and thought leader. Articles and books were cross referenced for other works of interest. Performed by the author for their contribution to an exploratory analysis of this topic. Performed by the author. Buzz marketing is an indirect communications method that has been used successfully in the promotion of a wide variety of products, services, and ideas. By identifying and cultivating nonmedia opinion leaders, the technique generates word-of-mouth communications between these early adopters of products and services and the early and late majority of people who tend to follow their lead. Opinion leaders can be categorized as ordinary or extraordinary, technical or social, and specialist or generalist, depending on the nature of their communications, expertise, and range of knowledge. Buzz marketing is most useful for ideas that are memorable, produce small changes in behavior that have big effects over time, and have the potential to reach a "tipping point" in terms of momentum among a target population. Pharmacists can use buzz marketing for promoting innovative services such as pharmaceutical care. A case study is presented on the use of buzz marketing by a health system for decreasing antibiotic resistance through lessening of public demand for antibiotics and support of physicians in prescribing the agents appropriately. Buzz marketing is a potent force in the promotion of pharmaceuticals and can be used by pharmacists. It works best when patients perceive the benefits of innovations. Providing

  16. Environmental regulation of a power investment in an international market

    International Nuclear Information System (INIS)

    Vennemo, H.; Halseth, A.

    2001-01-01

    We examine the optimal environmental regulation of three Norwegian power projects: energy conservation, a natural gas fired CCGT and a new hydro project. All projects reduce emissions elsewhere in the Nordic region, and the environmental costs of these emissions are not, in general, fully reflected in market prices. We develop a theory of second best optimal regulation for this case. The optimal regulation is found to deviate substantially from a purely domestic regulation. For instance, we find it optimal to grant a substantial credit to energy conservation. The credit is sensitive to the value of reduced CO 2 emissions and whether the current Norwegian end user tax should be interpreted as an environmental or a fiscal tax

  17. Environmental Impacts of Sand Exploitation. Analysis of Sand Market

    Directory of Open Access Journals (Sweden)

    Marius Dan Gavriletea

    2017-06-01

    Full Text Available Sand is an indispensable natural resource for any society. Despite society’s increasing dependence on sand, there are major challenges that this industry needs to deal with: limited sand resources, illegal mining, and environmental impact of sand mining. The purpose of this paper is twofold: to present an overview of the sand market, highlighting the main trends and actors for production, export and import, and to review the main environmental impacts associated with sand exploitation process. Based on these findings, we recommend different measures to be followed to reduce negative impacts. Sand mining should be done in a way that limits environmental damage during exploitation and restores the land after mining operations are completed.

  18. ENVIRONMENTAL EXTERNALITIES AND MARKET FAILURE INSIDE THEIR PRESENCE

    Directory of Open Access Journals (Sweden)

    Gabriela BUŞAN

    2010-06-01

    Full Text Available The population growth required accelerate the material goods and services demand in accordance with a level of current or future civilization. This leads to a double pressure on environmental performance attained by the irrational exploitation of natural resources and intensive quantities of waste, currently putting it with great interest, the problem of remediation costs of pollution and protecting the natural environment.

  19. Environmental change challenges decision-making during post-market environmental monitoring of transgenic crops.

    Science.gov (United States)

    Sanvido, Olivier; Romeis, Jörg; Bigler, Franz

    2011-12-01

    The ability to decide what kind of environmental changes observed during post-market environmental monitoring of genetically modified (GM) crops represent environmental harm is an essential part of most legal frameworks regulating the commercial release of GM crops into the environment. Among others, such decisions are necessary to initiate remedial measures or to sustain claims of redress linked to environmental liability. Given that consensus on criteria to evaluate 'environmental harm' has not yet been found, there are a number of challenges for risk managers when interpreting GM crop monitoring data for environmental decision-making. In the present paper, we argue that the challenges in decision-making have four main causes. The first three causes relate to scientific data collection and analysis, which have methodological limits. The forth cause concerns scientific data evaluation, which is controversial among the different stakeholders involved in the debate on potential impacts of GM crops on the environment. This results in controversy how the effects of GM crops should be valued and what constitutes environmental harm. This controversy may influence decision-making about triggering corrective actions by regulators. We analyse all four challenges and propose potential strategies for addressing them. We conclude that environmental monitoring has its limits in reducing uncertainties remaining from the environmental risk assessment prior to market approval. We argue that remaining uncertainties related to adverse environmental effects of GM crops would probably be assessed in a more efficient and rigorous way during pre-market risk assessment. Risk managers should acknowledge the limits of environmental monitoring programmes as a tool for decision-making.

  20. 78 FR 41129 - Market Test of Experimental Product - International Merchandise Return Service-Non-Published Rates

    Science.gov (United States)

    2013-07-09

    ... POSTAL SERVICE Market Test of Experimental Product -- International Merchandise Return Service... hereby gives notice of a market test for International Merchandise Return Service--Non-Published Rates in... notice pursuant to 39 U.S.C. 3641(c)(1) that it will begin a market test of its International Merchandise...

  1. 78 FR 73383 - Defining Larger Participants of the Student Loan Servicing Market

    Science.gov (United States)

    2013-12-06

    ... Defining Larger Participants of the Student Loan Servicing Market AGENCY: Bureau of Consumer Financial... the regulation defining larger participants of certain consumer financial product and service markets by adding a new section to define larger participants of a market for student loan servicing. The...

  2. The European electricity market. What are the effects of market power on prices and the environment? Keywords: Electricity market; liberalisation; market power; game theory; environmental impacts; Northwestern Europe

    International Nuclear Information System (INIS)

    Lise, W.

    2005-07-01

    This paper presents a static computational game theoretic COMPETES model. This model is used to study the economic and environmental effects of the liberalisation of the European electricity market. The COMPETES model takes strategic interaction into account. The model is calibrated to four European countries: Belgium, France, Germany and the Netherlands. To analyse the impact of emission trading, a fixed permit price per tonne CO2 emissions is introduced. The effects are studied under different market structures depending on the ability of firms to exercise market power. The results indicate that the effects of liberalisation depend on the resulting market structure, while a reduction in market power of large producers may be beneficial for the consumer (i.e. lower prices), this is not necessarily true for the environment (i.e. lower reduction in CO2 emissions)

  3. 75 FR 28231 - Cotton Classification and Market News Service: Notice of Request for an Extension and Revision of...

    Science.gov (United States)

    2010-05-20

    ... Shethir Riva, Chief, Research and Promotion, Cotton and Tobacco Programs, Agricultural Marketing Service..., Research and Promotion, Cotton and Tobacco Programs, Agricultural Marketing Service, USDA, 1400... and Promotion, Cotton and Tobacco Programs, Agricultural Marketing Service, USDA, 1400 Independence...

  4. Air quality analysis for the Western Area Power Administration's 2004 Power Marketing Plan Environmental Impact Statement

    International Nuclear Information System (INIS)

    Glantz, C.S.; Dagle, J.E.; Bilyard, G.R.

    1997-01-01

    The Western Area Power Administration (Western) markets and transmits electric power throughout 15 western states. Western's Sierra Nevada Customer Service Region (Sierra Nevada Region) markets approximately 1,480 megawatts (MW) of firm power (plus 100 MW of seasonal peaking capacity) from the Central Valley Project (CVP) and other resources. Western's mission is to sell and deliver electricity generated from these resources. Western's capacity and energy sales must be in conformance with the laws that govern its sale of electrical power. Further, Western's hydropower operations at each facility must comply with minimum and maximum flows and other constraints set by other regulatory agencies. The Sierra Nevada Region proposes to develop a marketing plan that defines the products and services it would offer beyond the year 2004 and the eligibility and allocation criteria for its electric power resources. Because determining levels of long-term firm power resources to be marketed and subsequently entering into contracts for the delivery of related products and services could be a major Federal action with potentially significant impacts to the human environment, the 2004 Power Marketing Plan Environmental Impact Statement (2004 EIS) is being prepared. Decisions made by the Sierra Nevada Region on how and when to supply power to its customers would influence the operation of power plants within the Western Systems Coordinating Council (WSCC). If the resources affected are thermal resources, this could in turn affect the amount, timing, and location of pollutant emissions to the air at locations throughout the western United States. This report has been produced in conjunction with the 2004 EIS to provide a more detailed discussion of the air quality implications of the 2004 power marketing plan

  5. Main trends of the international market of educational services

    Directory of Open Access Journals (Sweden)

    T. I. Chinaeva

    2017-01-01

    Full Text Available The world education system everything will more be transformed to the multi-billion industry, one of the profitable directions of which is training of foreign students. Creation and development of successfully functioning system of the international education, attraction of a significant amount of foreign students are not only to increase the budget of higher education institution and to lift its prestige, but also and a method of promotion of policy, culture, economy, a conduct of life of the host country home. With respect there to research and practical interest has studying and the analysis of the main directions of development of the international market of educational services. This article in which changes of the main indicators reflecting the main vectors of export of education in the leading countries - exporters and in our country are considered is also devoted to these questions.The purpose of work is the analysis of development of the international market of educational services in recent years. The analysis of analytical and statistical information on the processes happening in this area, both at the international level, and in Russia is the basis.In the course of the research the methods of the analytical and logical analysis on the basis of statistical data promoting more detailed studying of dynamic and structural changes of the social and economic phenomena and processes were used.In general for the last 30 years the extent of the international student’s mobility increased more than by 6 times. The international educational market constantly develops, increasing the turnover. However flows of the international students periodically change the orientation, both on countries of source, and over the countries of training. At the same time it is possible to note that changes in structure of the largest countries recipients happen more slowly, than as a part of the countries delivering foreign students. The largest world sources of

  6. On the environmental impact of energy market liberalisation: Environmental policy, economic reform and endogenous technology

    NARCIS (Netherlands)

    D.P. van Soest (Daan); H.L.F. de Groot (Henri)

    2003-01-01

    textabstractIn the literature, attention has been paid to the environmental consequences of lower energy prices caused by market liberalisation: the drop in energy prices reduces the attractiveness of investing in energy-saving technologies. In this paper we develop a simple model of investment

  7. TRANSNATIONAL EDUCATION AS TOOL OF MARKETING POLICY OF THE BRITISH EDUCATION SYSTEM IN THE INTERNATIONAL MARKET OF EDUCATIONAL SERVICES

    Directory of Open Access Journals (Sweden)

    Ш В Тагирова

    2015-12-01

    Full Text Available The growth of academic mobility of students, professors, professionals, experts, as well as educational programs and institutions has led to the emergence of new forms of educational services in the global education market - transnational (cross-border education. International branch campuses, distance learning, joint educational programs, educational services of commercial providers are the most common types of transnational education and act as an effective tool of a national marketing strategy to promote a national education system in education global market

  8. Implementation Analysis Services Marketing Strategy Room (Case on Kharisma Hotel Bukittinggi)

    OpenAIRE

    Saputriyani, Rita; Sutrisna, Endang

    2016-01-01

    Service marketing strategy is a set of tools that can be used marketer, which consists of various elements of a marketing program that should be considered that the implementation of the strategy defined marketers can be successful. The purpose of this study was to megetahui implementation of marketing strategy services performed charisma bukittinggi hotel.Kharisma Hotel Bukittinggi established PT. Mega Kharisma Asia Sentosa and all operating on 10 August 2002. Hotel charisma is suattu hotels...

  9. A Multidimensional Environmental Value Orientation Approach to Forest Recreation Area Tourism Market Segmentation

    Directory of Open Access Journals (Sweden)

    Cheng-Ping Wang

    2016-04-01

    Full Text Available This paper uses multidimensional environmental value orientations as the segmentation bases for analyzing a natural destination tourism market of the National Forest Recreation Areas in Taiwan. Cluster analyses identify two segments, Acceptance and Conditionality, within 1870 usable observations. Independent sample t test and crosstab analyses are applied to examine these segments’ forest value orientations, sociodemographic features, and service demands. The Acceptance group tends to be potential ecotourists, while still recognizing the commercial value of the natural resources. The Conditionality group may not possess a strong sense of ecotourism, given that its favored services can affect the environment. Overall, this article confirms the use of multidimensional environmental value orientation approaches can generate a comprehensive natural tourist segment comparison that benefits practical management decision making.

  10. Market policy as an innovative element of marketing in the Romanian healthcare services - an approach focused on the patient.

    Science.gov (United States)

    Coculescu, B I; Coculescu, E C; Radu, A; Petrescu, L; Purcărea, V L

    2015-01-01

    The orientation towards one of the marketing policies with a major impact in organizations providing healthcare services, requires a careful analysis of the needs and aspirations of customers, targeting those patients whose needs the service organization can achieve through the existing resources at the respective health facility, finding the most effective way of achieving benefits associated with reduced costs to maximizing profits, placing the offers for medical services required by the patients on the market, as well as promptly reacting and acting to the changes of health services market which is constantly evolving through a flexible organizing and functioning structure, connected to the financial needs of the patients.

  11. Market policy as an innovative element of marketing in the Romanian healthcare services – an approach focused on the patient

    Science.gov (United States)

    Coculescu, BI; Coculescu, EC; Radu, A; Petrescu, L; Purcărea, VL

    2015-01-01

    The orientation towards one of the marketing policies with a major impact in organizations providing healthcare services, requires a careful analysis of the needs and aspirations of customers, targeting those patients whose needs the service organization can achieve through the existing resources at the respective health facility, finding the most effective way of achieving benefits associated with reduced costs to maximizing profits, placing the offers for medical services required by the patients on the market, as well as promptly reacting and acting to the changes of health services market which is constantly evolving through a flexible organizing and functioning structure, connected to the financial needs of the patients. PMID:26664466

  12. The oil and gas equipment and services market in Nigeria

    International Nuclear Information System (INIS)

    2003-01-01

    The oil and gas market in Nigeria is being expanded by the Nigerian government over the 2003-2010 period through increased exploration and production (E and P) in new areas. Other measures being implemented are the improvements of structural flaws that hamper industry growth, the modernization of the weak downstream sector, and attempts to attract foreign investment and technologies required for petroleum development. In 2001, it was estimated that the market for oil and gas equipment in Nigeria was approximately 1.03 billion dollars, and is expected to reach 1.15 billion dollars in 2002. In deep-sea areas, major offshore E and P projects are being planned by large oil multinationals. The implementation of several gas-related E and P operations and major liquefied natural gas (LNG) and gas-to-liquid (GTL) projects are being supported by the government of Nigeria to develop the natural gas sector. Onshore and offshore exploration, surveying and geophysical prospecting, drilling equipment, facilities maintenance, deepwater E and P, equipment for LNG/GTL facilities, enhanced recovery equipment and services, gas re-injection technology, pipelines, and the refinery sector are all areas where Canadian equipment and service suppliers could benefit from opportunities in Nigeria. One of the most prominent foreign player in the Nigerian market is Royal Dutch Shell. As far as the offshore deepwater E and P sub-sector, the three major players are Shell, ChevronTexaco, and ExxonMobil. The Nigerian government advocate in upstream and downstream oil industries in the country is Nigeria National Petroleum Corporation (NNPC). The primary domestic end-users of oil and gas equipment and services are member companies of the Nigerian Association of Indigenous Petroleum Exploration Companies (NAIPEC). Canadian companies are encouraged to form joint venture partnerships in oil and gas projects, as foreign majors operating in Nigeria tend to rely on the skills and expertise of foreign

  13. Assessing Satisfaction with Selected Student Services Using SERVQUAL, a Market-Driven Model of Service Quality.

    Science.gov (United States)

    Ruby, Carl A.

    1998-01-01

    Demonstrates how the use of SERVQUAL, a market-driven assessment model adapted from business, can be used to study student satisfaction with four areas of support services hypothetically related to enrollment management. The sample included 748 students enrolled in general education courses at ten different private institutions. (Contains 27…

  14. Marketing Industrial Project-Related Services: A Literature Review and Theoretical Synthesis

    DEFF Research Database (Denmark)

    Skaates, Maria Anne; Cova, Bernard

    2002-01-01

    that specifically deal with project-related services are listed as the result of a study of the English-, French-, German, Italian-, and 'Nordic'-language academic literature. They are then assessed in relation to services versus project marketing theory. The analysis shows that the project marketing concepts......Services are a growing part of projects in the context of the international trend towards solution buying and selling on business-to-business markets. Furthermore services are often a key source of competitive advantage in project business. However companies selling project-related services often...... feel uneasy in developing a coherent marketing approach. Therefore the first aim of this paper is to critically scrutinise the intuitive hypothesis that the marketing of project-related services lies somewhere at the crossroads between services marketing and project marketing. In order to address...

  15. Perceptions among Croatian surgeons of services marketing application to health care organizations

    Directory of Open Access Journals (Sweden)

    Đurđana Ozretić Došen

    2009-12-01

    Full Text Available This paper deals with the reflections on the problems involved in the marketing of health care services. There are a number of particularities and limitations requiring a creative approach to the application of marketing to health care organizations. The first part of the paper summarizes theoretical contributions on specific characteristics of services marketing in health care. Exploratory research of the perceptions among surgeons of health services marketing, which is described in the second part, provides a useful insight into the possibility of applying marketing to specialist surgical services. Research was conducted among general surgeons employed at Croatian public health care organizations. Results show a discrepancy between the awareness of services marketing and its application to surgical practice. Continuous education is necessary to better acquaint surgeons with services marketing as a business philosophy, which may improve performance in the provision of health services.

  16. EnviroAtlas - Ecosystem Service Market and Project Locations, U.S., 2015, Forest Trends' Ecosystem Marketplace

    Science.gov (United States)

    This EnviroAtlas dataset contains points depicting the location of market-based programs, referred to herein as markets, and projects addressing ecosystem services protection in the United States. The data were collected via surveys and desk research conducted by Forest Trends' Ecosystem Marketplace from 2008 to 2016 on biodiversity (i.e., imperiled species/habitats; wetlands and streams), carbon, and water markets. Additional biodiversity data were obtained from the Regulatory In-lieu Fee and Bank Information Tracking System (RIBITS) database in 2015. Points represent the centroids (i.e., center points) of market coverage areas, project footprints, or project primary impact areas in which ecosystem service markets or projects operate. National-level markets are an exception to this norm with points representing administrative headquarters locations. Attribute data include information regarding the methodology, design, and development of biodiversity, carbon, and water markets and projects. This dataset was produced by Forest Trends' Ecosystem Marketplace for EnviroAtlas in order to support public access to and use of information related to environmental markets. EnviroAtlas (https://www.epa.gov/enviroatlas) allows the user to interact with a web-based, easy-to-use, mapping application to view and analyze multiple ecosystem services for the contiguous United States. The dataset is available as downloadable data (https://edg.epa.gov/data/Public/ORD/EnviroAtlas) o

  17. Foreign Market Selection Factors in the Australian Construction Services Sector

    Directory of Open Access Journals (Sweden)

    Faiza El-Higzi

    2012-11-01

    Full Text Available A survey of Australian construction companies is described, aimed at identifying the mainfactors considered when choosing foreign markets for their international activities. Thishighlights the importance of the host country’s economic, political and structural factors,the interplay of company motivations for expansion and the availability of a relevant constructionproject. Other factors influence a company’s approach to overseas operations,but do not significantly affect the choice of country. Also identified is a need to improvegovernment approaches to construction service expansion to other countries, with a focuson specific projects and policy regulations to assist the industry, and to build closer relationsbetween construction companies and financial institutions.

  18. Determinants of Renewable Energy Innovation: Environmental Policies vs. Market Regulation

    International Nuclear Information System (INIS)

    Vona, Francesco; Nesta, Lionel; Nicolli, Francesco

    2012-02-01

    This paper carries out a comprehensive analysis of renewable energy innovations considering four mechanisms suggested by innovation models: 1. policy-inducement; 2. market structure; 3. demand and social cohesion- mainly proxied by income inequality; 4. characteristics of country knowledge base. For OECD countries and years 1970-2005, we build a unique dataset containing time-varying information on quality-adjusted patent production in renewable energy, the latter being a function of environmental policies, green R and D, entry barriers, knowledge stock, knowledge diversity and income inequality. We develop count data models using the Generalized Method of Moments (GMM) to account for endogeneity of policy support. Our synthetic policy index positively affects innovations especially in countries with deregulated energy markets and low entry barriers. The effect of entry barriers and inequality is negative and of similar magnitude as that of policy. Product market liberalization positively affects green patent generation, especially so when ambitious policies are adopted, when the initial level of public R and D expenditures and when the initial share of distributed energy generation is high. Our results are robust to alternative specifications, to the inclusion of technology-specific effects and to the use of quality-adjusted patents as dependent variables. In the latter case, the estimated effect of lowering entry barriers and of knowledge diversity almost double on citation count relatively to patent count. (authors)

  19. Market and Policy Barriers for Demand Response Providing Ancillary Services in U.S. Markets

    Energy Technology Data Exchange (ETDEWEB)

    Cappers, Peter [Lawrence Berkeley National Lab. (LBNL), Berkeley, CA (United States); MacDonald, Jason [Lawrence Berkeley National Lab. (LBNL), Berkeley, CA (United States); Goldman, Charles [Lawrence Berkeley National Lab. (LBNL), Berkeley, CA (United States)

    2013-03-01

    In this study, we attempt to provide a comprehensive examination of various market and policy barriers to demand response providing ancillary services in both ISO/RTO and non-ISO/RTO regions, especially at the program provider level. It is useful to classify barriers in order to create a holistic understanding and identify parties that could be responsible for their removal. This study develops a typology of barriers focusing on smaller customers that must rely on a program provider (i.e., electric investor owned utility or IOU, ARC) to create an aggregated DR resource in order to bring ancillary services to the balancing authority.ii The barriers were identified through examinations of regulatory structures, market environments, and product offerings; and discussions with industry stakeholders and regulators. In order to help illustrate the differences in barriers among various wholesale market designs and their constituent retail environments, four regions were chosen to use as case studies: Colorado, Texas, Wisconsin, and New Jersey. We highlight the experience in each area as it relates to the identified barriers.

  20. The French market of energy services and its outlook

    International Nuclear Information System (INIS)

    Anon.

    2011-11-01

    The trend of rise of energy prices, the will of CO 2 emissions abatement, the increasing dependence of Europe with respect to energy supplies are as many factors in favor of the development of energy services and in particular of the energy efficiency ones. The European directive under preparation in 2011 fixes an energy saving goal of 1.5% per year to the energy suppliers. It aims at promoting the energy audits, at renovating the public buildings and at developing the communicating meters. France is already committed in all these topics with ambitious programmes. The mechanism of energy saving certificates has already entered its second phase with a 345 TWh goal by the end of 2013, i.e. 6 times higher than in the previous programme. Energy saving is the new eldorado of energy service suppliers. Energy suppliers (EdF, GDF-Suez..) are broadening their offers with energy diagnostic and energy consumption control tools. Exploitation and installation service companies (Cofely, Dalkia, ETDE, Vinci) and equipment manufacturers (Schneider Electric) count on energy efficiency contracts and public-private partnerships. However, such tools are not fully satisfactory yet and the die is far to be cast. Energy suppliers, operators, fitters and manufacturers are in a head-on competition on energy services. This study analyses the impact of the European directive on energy services. It draws up an appraisal of the mechanism of energy saving certificates and shows the stakes of the second phase. It evaluates the size of the 3 main service market segments (energy supply, exploitation, installation). It analyses the strategy and positioning of the different categories of energy service suppliers, and anticipates the evolutions of the competition game. (J.S.)

  1. The Analysis of the Dynamics of the Marketing Services Market in Terms of Strategic Management of Crisis

    Directory of Open Access Journals (Sweden)

    Ivanova Natalya

    2016-12-01

    Full Text Available The aim of the study is to determine the basic modern marketing services according to the dynamics data of the media market of Ukraine. Thus, marketing services are considered as tools that provide crisis man-agement in strategic business development perspective. Scientific and practical significance of the study lies in the results of trend analysis of the dynamics of the media market of Ukraine and its components, the results of which led to the conclusion about the importance of Internet advertising as a modern marketing tool in terms of anti-crisis policy. The study predicted the values of the obtained volumes and market share of Internet advertising in the media market structure in Ukraine for the next period.

  2. Marketing activities in the area of micronization services

    Directory of Open Access Journals (Sweden)

    Sołtysik Barbara

    2016-12-01

    Full Text Available Under conditions of constantly growing competition, what is becoming a key problem is keeping the previously acquired clients. Their trust in the provider and regularly repeated purchases are an expression of the efficiency of marketing activities conducted by companies. What is becoming a measure of success is the satisfaction and loyalty of buyers. Companies spend a lot of money to attract clients and the competition keeps trying to take away their clients. A lost client means not just the loss of a future order – this is the loss of revenues equal to the value of all products which a particular buyer could purchase in his entire life. On top of that comes the cost of acquiring new client to replace the old one. TARP research shows that the cost of acquiring a new client is five times higher than the cost of pleasing an existing client (Kotler, 2006. In the publication the significance of the relations with the client are discussed with regard to efficient marketing strategy. Moreover, the results of client satisfaction surveys and market analysis taking into consideration the revenues from sale of services in the area of micronization are presented.

  3. Environmental Agents Service (EAS) Registry System of Records

    Data.gov (United States)

    Department of Veterans Affairs — The Environmental Agent Service (EAS) Registries is the information system encompassing the Ionizing Radiation Registry (IRR), the Agent Orange Registry (AOR), and...

  4. The marketing of tourism services in Ireland as represented by the hotel and catering industries

    OpenAIRE

    Mitchell, Malcolm

    1993-01-01

    The vulnerability of Irish business stems from their tendency to rely on single products or market characteristics for success, instead of developing a comprehensive marketing strategy Desk research was undertaken in order to develop a better understanding of services marketing and create a background of the tourism industry. The nature of services was identified,as well as the processof the development of Irish services,along with the increasing dependence on services for employment. ...

  5. The effectiveness of services marketing: perceptions of executive directors of gerontological programs.

    Science.gov (United States)

    Kaye, L W

    1994-01-01

    Interest in marketing services, as opposed to products, has gained considerable momentum in recent years. The author conducted a survey of human service executives in six metropolitan areas to gauge the current status and efficacy of marketing efforts in programs for the aged. Findings confirm that the majority of health and social service organizations now employ marketing strategies of some kind, although somewhat insensitive and inadequate. The most common indicator of marketing success has been increments in the number of clients served. Health organizations are significantly more likely to measure the effectiveness of marketing efforts than social service agencies. Agencies commonly employ multiple marketing strategies, with face-to-face approaches proving to be the most effective. Least effective are public service messages and commercials on television/radio. The author suggests recommendations for mounting more efficacious and sensitive marketing programs in the human services.

  6. 16 CFR 313.13 - Exception to opt out requirements for service providers and joint marketing.

    Science.gov (United States)

    2010-01-01

    ... service providers and joint marketing. 313.13 Section 313.13 Commercial Practices FEDERAL TRADE COMMISSION... Exception to opt out requirements for service providers and joint marketing. (a) General rule. (1) The opt... perform joint marketing, your contractual agreement with that institution meets the requirements of...

  7. 17 CFR 160.13 - Exception to opt out requirements for service providers and joint marketing.

    Science.gov (United States)

    2010-04-01

    ... personal information except as necessary to carry out the joint marketing or under an exception in §§ 160... requirements for service providers and joint marketing. 160.13 Section 160.13 Commodity and Securities... Exception to opt out requirements for service providers and joint marketing. (a) General rule. (1) The opt...

  8. Improving marketing strategies of sea freight forwarding services - Thien Hong Joint Stock company

    OpenAIRE

    Pham, Thanh Huyen

    2015-01-01

    Analyzing and improving marketing strategies of Thien Hong Joint Stock company - a newborn company in the field of sea freight forwarding service in Vietnam. This thesis focused on the 4Ps (product, price, placement, promotion) in marketing strategy, how to apply the theory of services marketing in a business to business company and a special industry effectively.

  9. Creating International Community Service Learning Experiences in a Capstone Marketing-Projects Course

    Science.gov (United States)

    Metcalf, Lynn E.

    2010-01-01

    This article outlines the development of a project-based capstone marketing course, specifically designed to provide marketing students with an international community service learning experience. It differs significantly from previous studies, which focus on integrating service learning into existing marketing courses and on helping local…

  10. Marketing communication drivers of adoption timing of a new E-service among existing customers

    NARCIS (Netherlands)

    Prins, Remo; Verhoef, Peter C.

    This study investigates the effects of direct marketing communications and mass marketing communications on the adoption timing of a new e-service among existing customers. The mass marketing communications pertain to both specific new service advertising and brand advertising from both the focal

  11. A service and value based approach to estimating environmental flows

    DEFF Research Database (Denmark)

    Korsgaard, Louise; Jensen, R.A.; Jønch-Clausen, Torkil

    2008-01-01

    at filling that gap by presenting a new environmental flows assessment approach that explicitly links environmental flows to (socio)-economic values by focusing on ecosystem services. This Service Provision Index (SPI) approach is a novel contribution to the existing field of environmental flows assessment...... of sustaining ecosystems but also a matter of supporting humankind/livelihoods. One reason for the marginalisation of environmental flows is the lack of operational methods to demonstrate the inherently multi-disciplinary link between environmental flows, ecosystem services and economic value. This paper aims...

  12. Marketing plan for establishment of a sport shop with sport accesories sale and additional services

    OpenAIRE

    Trakalová, Aneta

    2011-01-01

    Purpose of bachelor study is marketing plan for establishment of a sport shop with sport accesories sale and additional services. Suggested marketing process will respect supply and competition analysis and individual target groups trends of prospective customers. Lay-out of target market is oriented on marketing strategy and financial plan forming.

  13. How to initiate a marketing perspective in a health services organization.

    Science.gov (United States)

    George, W R; Compton, F F

    1985-01-01

    Recognizing employees as the initial market of a health services organization epitomizes the internal marketing concept in action. A training module is presented to focus on the marketing role of all personnel and to involve many employee groups as active participants in the marketing process.

  14. Learning Economics and Attitudes to Market Solutions to Environmental Problems

    Directory of Open Access Journals (Sweden)

    Niklas Harring

    2017-03-01

    Full Text Available Climate change challenges governments to reduce emissions, and to gain support for such actions from their citizens. This can be in the form of taxation or legislation, or other forms of government interventions. In previous research, several instruments have been developed to capture attitudes towards the roles of markets and governments in the economy. Some of these instruments have assumed that respondents will have the same attitude towards the role of markets and governments, regardless of the context (e.g., welfare, environment, health or the form of government intervention (law, taxation, subsidy, spending etc.. However, these studies have not examined attitudes towards, or belief in, the efficacy of government intervention in markets, through microeconomic policies on taxation (e.g., duties levied on particular products or subsidies. This paper reports on the results of taking such a specific focus, that is, investigating economics students’ knowledge of, and attitudes towards, government interventions in markets, specifically addressing the problem of climate change. We make use of unique, two-wave longitudinal data from Swedish university students. The data were collected during their initial semester at the university. The first data collection was performed at the beginning of the semester, August/September 2014, and the second wave of data collection was performed in December/January 2014/2015, at the end of the semester. We were able to match 414 students between the first and second survey. The results show that students of economics change their policy attitudes and become more knowledgeable in economics. After one semester, they are more likely to think of economic instruments/incentives (taxes and subsidies as good and efficient policy instruments, and less likely to think that other instruments (regulation and information are good and efficient policy instruments. However, further analyses show that knowledgeable students do

  15. Climate services in the tourism sector - examples and market research

    Science.gov (United States)

    Damm, Andrea; Köberl, Judith; Prettenthaler, Franz; Kortschak, Dominik; Hofer, Marianne; Winkler, Claudia

    2017-04-01

    vulnerability of their tourism destination. In this project we analysed the impacts of +2 °C global warming on winter tourism demand in ski tourism related regions in Europe. In order to achieve the climate targets, tailored climate information services - for individual businesses as well as at the regional and national level - play an important role. The current market, however, is still in the early stages. In the ongoing H2020 projects EU-MACS (www.eu-macs.eu) and MARCO (www.marco-h2020.eu) (Nov 2016 - Oct 2018) Joanneum Research explores the climate services market in the tourism sector. The current use of climate services is reviewed in detail and in an interactive process key market barriers and enablers will be identified in close collaboration with stakeholders from the tourism industry. The analysis and co-development of new climate services concepts for the tourism sector aims to reduce the gaps between climate services supply and demand.

  16. The market and environmental effects of alternative biofuel policies

    Science.gov (United States)

    Drabik, Dusan

    This dissertation analyzes market and environmental effects of alternative U.S. and Brazilian biofuel policies. Although we focus on corn- and sugarcane-ethanol, the advanced analytical framework can easily be extended to other biofuels and biofuel feedstocks, such as biodiesel and soybean. The dissertation consists of three chapters. The first chapter develops an analytical framework to assess the market effects of a set of biofuel policies (including subsidies to feedstocks). U.S. corn-ethanol policies are used as an example to study the effects of biofuel policies on corn prices. We determine the 'no policy' ethanol price, analyze the implications for the 'no policy' corn price and resulting 'water' in the ethanol price premium due to the policy, and generalize the surprising interaction effects between mandates and tax credits to include ethanol and corn production subsidies. The effect of an ethanol price premium depends on the value of the ethanol co-product, the value of production subsidies, and how the world ethanol price is determined. U.S. corn-ethanol policies are shown to be a major reason for recent rises in corn prices. The ethanol policy-induced increase in corn prices is estimated to be 33 -- 46.5 percent in the period 2008 -- 2011. The second chapter seeks to answer the question of what caused the significant increase in ethanol, sugar, and sugarcane prices in Brazil in the period 2010/11 to 2011/12. We develop a general economic model of the Brazilian fuel-ethanol-sugar complex. Unlike biofuel mandates and tax exemptions elsewhere, Brazil's fuel-ethanol-sugar markets and fuel policies are unique in that each policy, in this setting, theoretically has an ambiguous impact on the market price of ethanol and hence on sugarcane and sugar prices. Our empirical analysis shows that there are two policies that seemingly help the ethanol industry but do otherwise in reality: a low gasoline tax and a high anhydrous tax exemption result in lower ethanol

  17. THE ROLE OF FINANCIAL EDUCATION IN DEVELOPING THE FINANCIAL SERVICES MARKET

    OpenAIRE

    Ivanka Daneva

    2015-01-01

    Considering the current complexity of financial markets and of financial instruments and services, financial education is part of population’s financial literacy and it ranks as paramount factor in the complex for the financial markets development.

  18. PECULIARITIES OF CREDITING IN A MARKET OF RETAIL BANKING SERVICES

    Directory of Open Access Journals (Sweden)

    A. N. Kharchenko

    2014-09-01

    Full Text Available A purpose of the article is to define a sense of a concept of “retail banking crediting” on the basis of determination of the peculiarities of crediting in the market of retail banking services.  Methods. The methods of synthesis, induction, deduction, and analogy are used in the process of research.  Results. Approaches of scholars regarding the peculiarities of provision of retail banking services are systematized. Types of consumers of the retail services are considered. The author determined that individuals and legal entities of the small and medium business are among such consumers. Together with other peculiarities of the retail banking crediting the author emphasized the peculiarities such as a mass character of provision, the standardization of a credit product, a monetary form, an inconsiderable amount of credit, the voluntary explanation of a purpose of crediting, and the development of distribution channels. Taking into account the mentioned above, the author proposed the own definition of the sense of the concept of “retail banking crediting”.     An area of result application. The results of research may be applied in the activity of banks in the process of organization and improvement of the retail banking crediting.

  19. Global Shared Service Trends in the Central and Eastern European Markets

    OpenAIRE

    Róbert MARCINIAK

    2014-01-01

    The main objective of the research is to disclose what kind of trends are present in the global business service markets and which appear in the Central and Eastern European (CEE) business market. The research determines the most important business service trends that emerged in shared service organizations in the CEE region.

  20. We Cannot See Them, but They Are There: Marketing Library Services to Distance Learners

    Science.gov (United States)

    Dermody, Melinda

    2005-01-01

    Distance learners are a unique target-population for the marketing of library services and resources. Because these patrons do not visit the library often, if at all, it is crucial to actively promote the library resources and services available to them. Marketing strategies for distance learning library services need to take a multifaceted…

  1. 1 Relevance of Green Marketing on Environmental Degradation: An ...

    African Journals Online (AJOL)

    green marketing as a holistic and responsible strategic management process that identifies, anticipates, satisfies and .... Place: A distribution logistics is of crucial importance; main focus is on ecological packaging. Green ..... marketing and its impact on supply chain management in industrial markets. Industrial Marketing ...

  2. Proceedings of the 11th forum: Croatian Energy Day: Regulation problems relating to energy service markets

    International Nuclear Information System (INIS)

    2002-01-01

    The main goals of the majority of processes and developments relating to energy sectors of today present the enhancement of energy sector efficiency, ensuring of stable financial sources and safe return of the means invested through practice of activities at the market of energy and energy services, i.e. public services or monopoly. This is to be achieved by means of energy sector restructuring and liberalisation, pluralism of ownership and transparency of the organisational and management scheme. Thereby, an important role and significance for the realisation of these aims, for the development and energy market functioning on the national level, as well as for the achievement of reciprocity and complementarity of national markets with regional and multi-national energy markets, is held by models and forms of energy activity regulation. In a limited sense, the regulation itself should constitute an adequate stimulating framework for free energy flows, transparent and non- discriminating conditions for the utilisation of transmission and transportation systems and networks, protection of supplier choice rights, pluralism of ownership and ownership rights, protection of energy and energy services' quality, environmental protection, protection of purchasers and consumers and protection of energy subjects. For all these reasons, aspects and problems appertaining to energy sector and energy activities' regulation have been chosen as the theme and contents of the 11th Forum. Various countries have undertaken and implemented or are in the process of implementation of different models and contents referring to energy sector and energy activity regulation. Experience and legislative practice are quoted as the main criteria. The aim of this Forum is to set forth and clarify experiences and solutions connected to the regulation of energy activities in numerous European countries or in the world

  3. Customer premises services market demand assessment 1980 - 2000. Volume 1: Executive summary

    Science.gov (United States)

    Gamble, R. B.; Saporta, L.; Heidenrich, G. A.

    1983-01-01

    Estimates of market demand for domestic civilian telecommunications services for the years 1980 to 2000 are provided. Overall demand, demand or satellite services, demand for satellite delivered Customer Premises Service (CPS), and demand for 30/20 GHz Customer Premises Services are covered. Emphasis is placed on the CPS market and demand is segmented by market, by service, by user class and by geographic region. Prices for competing services are discussed and the distribution of traffic with respect to distance is estimated. A nationwide traffic distribution model for CPS in terms of demand for CPS traffic and earth stations for each of the major SMSAs in the United States are provided.

  4. Customer premises services market demand assessment 1980 - 2000. Volume 1: Executive summary

    Science.gov (United States)

    Gamble, R. B.; Saporta, L.; Heidenrich, G. A.

    1983-05-01

    Estimates of market demand for domestic civilian telecommunications services for the years 1980 to 2000 are provided. Overall demand, demand or satellite services, demand for satellite delivered Customer Premises Service (CPS), and demand for 30/20 GHz Customer Premises Services are covered. Emphasis is placed on the CPS market and demand is segmented by market, by service, by user class and by geographic region. Prices for competing services are discussed and the distribution of traffic with respect to distance is estimated. A nationwide traffic distribution model for CPS in terms of demand for CPS traffic and earth stations for each of the major SMSAs in the United States are provided.

  5. Latin American panorama of payment for Environmental Services

    International Nuclear Information System (INIS)

    Gonzalez, T Angela; Riascos A, Eliana

    2007-01-01

    This document looks for to provide the reader of some elements for the analysis and reflection around the payment for environmental services. For it, in first instance some basic concepts related with environmental economy are approached, followed by topics as the economic valuation of environmental services and the implementation of payment mechanisms for some of them. AII this enriched with experiences or case studies at Latin American and Colombian level

  6. Workshop: Market Mechanisms and Incentives: Applications to Environmental Policy (2006-part 2)

    Science.gov (United States)

    Two-day workshop co-sponsored by EPA's National Center for Environmental Economics and National Center for Environmental Research - research presented on EPA programs and discussed pending legislation related to market mechanisms and incentives.

  7. Workshop: Market Mechanisms and Incentives: Applications to Environmental Policy (2003-part 1)

    Science.gov (United States)

    Two-day workshop co-sponsored by EPA's National Center for Environmental Economics and National Center for Environmental Research - research presented on EPA programs and discussed pending legislation related to market mechanisms and incentives.

  8. PENGARUH MARKET ORIENTATION TERHADAP SERVICE QUALITY, SATISFACTION DAN LOYALTY PELANGGAN TOKO BUKU GRAMEDIA DI JAWA TIMUR

    Directory of Open Access Journals (Sweden)

    FX Agus Subroto

    2013-01-01

    Full Text Available The research objectives were to prove and to analyze the effect of market orientation on service quality, customer satisfaction and loyalty. The research sample consisted of 144 customers. The data were analyzed using Structural Equation Modeling (SEM with AMOS. The results proved that market orientation had significant effect on service quality; market orientation had significant effect on satisfaction; market orientation had no significant effect on customer loyalty; service quality had significant effect on satisfaction; service quality had no significant effect on customer loyalty. Customer satisfaction had significant effect on customer loyalty.

  9. Effects of river impoundment on ecosystem services of large tropical rivers: embodied energy and market value of artisanal fisheries.

    Science.gov (United States)

    Hoeinghaus, David J; Agostinho, Angelo A; Gomes, Luiz C; Pelicice, Fernando M; Okada, Edson K; Latini, João D; Kashiwaqui, Elaine A L; Winemiller, Kirk O

    2009-10-01

    Applying the ecosystem services concept to conservation initiatives or in managing ecosystem services requires understanding how environmental impacts affect the ecology of key species or functional groups providing the services. We examined effects of river impoundments, one of the leading threats to freshwater biodiversity, on an important ecosystem service provided by large tropical rivers (i.e., artisanal fisheries). The societal and economic importance of this ecosystem service in developing countries may provide leverage to advance conservation agendas where future impoundments are being considered. We assessed impoundment effects on the energetic costs of fisheries production (embodied energy) and commercial market value of the artisanal fishery of the Paraná River, Brazil, before and after formation of Itaipu Reservoir. High-value migratory species that dominated the fishery before the impoundment was built constituted a minor component of the contemporary fishery that is based heavily on reservoir-adapted introduced species. Cascading effects of river impoundment resulted in a mismatch between embodied energy and market value: energetic costs of fisheries production increased, whereas market value decreased. This was partially attributable to changes in species functional composition but also strongly linked to species identities that affected market value as a result of consumer preferences even when species were functionally similar. Similar trends are expected in other large tropical rivers following impoundment. In addition to identifying consequences of a common anthropogenic impact on an important ecosystem service, our assessment provides insight into the sustainability of fisheries production in tropical rivers and priorities for regional biodiversity conservation.

  10. Principles for Fairness and Efficiency in Enhancing Environmental Services in Asia: Payments, Compensation, or Co-Investment?

    OpenAIRE

    Noordwijk, van, M.; Beria, L.

    2010-01-01

    The term payments for environmental services (PES) has rapidly gained popularity, with its focus on market-based mechanisms for enhancing environmental services (ES). Current use of the term, however, covers a broad spectrum of interactions between ES suppliers and beneficiaries. A broader class of mechanisms pursues ES enhancement through compensation or rewards. Such mechanisms can be analyzed on the basis of how they meet four conditions: realistic, conditional, voluntary, and pro-poor. Ba...

  11. Nonprofit health care services marketing: persuasive messages based on multidimensional concept mapping and direct magnitude estimation.

    Science.gov (United States)

    Hall, Michael L

    2009-01-01

    Persuasive messages for marketing healthcare services in general and coordinated care in particular are more important now for providers, hospitals, and third-party payers than ever before. The combination of measurement-based information and creativity may be among the most critical factors in reaching markets or expanding markets. The research presented here provides an approach to marketing coordinated care services which allows healthcare managers to plan persuasive messages given the market conditions they face. Using market respondents' thinking about product attributes combined with distance measurement between pairs of product attributes, a conceptual marketing map is presented and applied to advertising, message copy, and delivery. The data reported here are representative of the potential caregivers for which the messages are intended. Results are described with implications for application to coordinated care services. Theory building and marketing practice are discussed in the light of findings and methodology.

  12. An empirical typology of energy services based on a well-developed market: France

    International Nuclear Information System (INIS)

    Duplessis, Bruno; Adnot, Jérôme; Dupont, Maxime; Racapé, François

    2012-01-01

    The investigation is an attempt to apply a set of consistent and official definitions of energy services (ES), energy efficiency services (EES) and energy performance contracting (EPC) on a well-developed market: France. After defining the historical context of the French market the authors describe the types of offers that are presently made and that fall within the definition of energy services. There are many classic and novel factors for the success of energy services. For instance, the energy services market is now partly structured by the CEE scheme, the French ‘white certificates’ or ‘energy certificates scheme’. Also the grid problems lead to new services. The companies active on the market are described as a result of an empirical survey of ES market in France. This empirical survey of ES market in France includes estimates of the number of companies and of their turnover both for ES and EES. Examples and case studies are developed as a background. - Highlights: ► We apply a consistent and official set of definitions of energy services (ES). ► French ES market is structured by historical ES and shaped by recent evolutions. ► French ES market is now partly structured by white certificates and grid management. ► We describe the companies active on French market through an empirical survey. ► We have estimated French market size (actors and turnover) both for ES and EES.

  13. Adapting to environmental and market change: Insights from Fish Producer Organizations in Portugal

    NARCIS (Netherlands)

    Karadzic, V.; Antunes, P.; Grin, J.

    2014-01-01

    To ensure the best market conditions for their fish, vessel owners are incentivized to create Fish Producer Organizations (PO), with obvious market advantages for fishers. However, the management of POs is not an easy task. This paper aims to understand how adaptation to environmental and market

  14. Environmental services coupled to food products and brands: food companies interests and on-farm accounting.

    Science.gov (United States)

    Kempa, Daniela

    2013-09-01

    Much research has been carried out on governmental support of agri environmental measures (AEM). However, little is known about demands on and incentives from the commercial market for environmental contributions of the farmers. The factors farm structures, level of remuneration and legal framework have been thoroughly investigated. However, demands of the food industry for environmentally friendly goods(1) and their effects on farmers' decisions have not yet been analyzed. Leading companies in the food industry have observed an increasing consumer awareness and, due to higher competition, see an additional need to communicate environmental benefits which result from either organic production methods or agri-environmental measures. To address this research deficit, two case studies were carried out. The first case study is a survey aimed at the industrial food producers' demands with regards to the environmental performance of supplying farms. Concurrently, within a second survey farmers were questioned to find out what conditions are required to implement agri-environmental measures beyond cross compliance and document their environmental performance. This article presents the outcomes of the first case study. The results show that food companies have an interest in the documentation of environmental benefits of supplying farms for their marketing strategies. Provision of support by finance or contract-design is also seen as appropriate tool to promote an environmentally friendly production. In turn the food producers' demand and support for documented environmental services can have a positive influence on farmers' decisions for implementation and documentation of these services. Thus, the surveys provide essential findings for further development of documentation strategies for environmental benefits within the supply chain. Copyright © 2012 Elsevier Ltd. All rights reserved.

  15. Improving profitability in a fee for service pediatric dental private practice through internal marketing.

    Science.gov (United States)

    Nacht, E S

    1993-01-01

    To maximize your internal marketing, emphasize quality, services, and services added in your office. Your increased understanding of the needs and wants of your patients will be financially rewarding and gratifying.

  16. ROLE OF INNOVATIONS IN THE PROVISION OF MARKETING ACTIVITY IN SERVICE ENTITIES

    Directory of Open Access Journals (Sweden)

    Timur A. Tultaev

    2013-01-01

    Full Text Available In the modern world innovation is one of the key factors determining the economic prospects of enterprises development, commodity markets, sectors of the economy and the state generally. The complete implementation of innovative technologies in marketing communicative policy of intangible enterprises contributes to the effective promotion of their services on the market and building a loyal consumer audience.

  17. 12 CFR 216.13 - Exception to opt out requirements for service providers and joint marketing.

    Science.gov (United States)

    2010-01-01

    ... personal information except as necessary to carry out the joint marketing or under an exception in § 216.14... providers and joint marketing. 216.13 Section 216.13 Banks and Banking FEDERAL RESERVE SYSTEM BOARD OF... § 216.13 Exception to opt out requirements for service providers and joint marketing. (a) General rule...

  18. 12 CFR 40.13 - Exception to opt out requirements for service providers and joint marketing.

    Science.gov (United States)

    2010-01-01

    ... personal information except as necessary to carry out the joint marketing or under an exception in §§ 40.14... providers and joint marketing. 40.13 Section 40.13 Banks and Banking COMPTROLLER OF THE CURRENCY, DEPARTMENT... requirements for service providers and joint marketing. (a) General rule. (1) The opt out requirements in §§ 40...

  19. 12 CFR 332.13 - Exception to opt out requirements for service providers and joint marketing.

    Science.gov (United States)

    2010-01-01

    ... personal information except as necessary to carry out the joint marketing or under an exception in § 332.14... providers and joint marketing. 332.13 Section 332.13 Banks and Banking FEDERAL DEPOSIT INSURANCE CORPORATION... Exception to opt out requirements for service providers and joint marketing. (a) General rule. (1) The opt...

  20. 75 FR 47631 - Swets Information Services, Operations Department, Information Technology Group, Marketing Group...

    Science.gov (United States)

    2010-08-06

    ... Services, Operations Department, Information Technology Group, Marketing Group, Finance Group, Runnemede..., Information Technology (IT) Group, Marketing Group and the Finance Group into one entity instead of... Technology Group, Marketing Group, and Finance Group, Runnemede, New Jersey, who became totally or partially...

  1. CITYZER - Services for effective decision making and environmental resilience

    Science.gov (United States)

    Haukka, Harri; Turtiainen, Heikki; Janka, Kauko; Palonen, Henry; Turpeinen, Jani; Viitala, Erkki; Rönkkö, Topi; Laiho, Tiina; Laitinen, Teija; Harri, Ari-Matti; Schmidt, Walter; Nousiainen, Timo; Niemi, Jarkko

    2017-04-01

    for air quality instrumentation and products), INNO-W Ltd (business services support), as well as the CLIC Innovation Ltd as a subcontractor for arranging cooperation with international partners and project information dissemination, as well as composing the consortium agreement and other legal issues. The business impact of this project to existing markets is estimated to be substantial and it will also create totally new markets especially for weather information related services. The existing whole target market size at this point is estimated to be several billion USD and the size of the market is growing steadily. The key CITYZER outcomes are the piloted services and products with envisaged great commercial and export potential. Development of the services will be managed by INNO-W supported by Sasken, Emtele, Pegasor and Vaisala. The user profiling and market assessment, including Asia and South America, will be led by Haaga-Helia supported by INNO-W and Sasken. FMI, Vaisala and Pegasor will use their expertise and current business relations to those foreign markets to speed up and guide the user and market evaluation. Essential potential players are local business school teams in Brazil and India that will be subcontracted to bring in local expertise in the user profiling and market assessment processes. This three year project is scheduled such that, overall, the first two years focus on implementing the technical basis as well as customer and market analyses. Throughout the course of the project a CityzerDemo environment will be developed in the Helsinki metropolitan area, demonstrating the observational and modeling system and services built on them. In addition, the services and business models will be evaluated. Acknowledgements The project has received funding from TEKES, the Finnish Funding Agency for Innovation. References [1] http://mmea.fi/ [2] http://edhit.eu/ [3] http://www.vaisala.com/en/products/metdatamanagementsystems/Pages/NM10.aspx

  2. MARKETING RESEARCHES OF THE POPULATIONS HEALTH STATE AS A FACTOR OF DEMAND FORMATION IN THE MARKET OF PAID MEDICAL SERVICES

    Directory of Open Access Journals (Sweden)

    Nataliia Hrechanyk

    2017-08-01

    Full Text Available The state of health of the population is one of the most important indicators of the well-being of the nation. Important directions of health care reform are optimization of management, rational distribution of limited financial resources, efficient use of material resources, introduction of health insurance, restructuring of treatment and preventive care to the people. Marketing of medical services market is one of the most complex types of marketing. Because it is medical services that are connected with the protection and maintenance of the most important values ​​of a person - life and health. The market for medical services is a combination of socio-economic relations in the healthcare sector. The most important components of the analysis of any market, including the market of medical services, are marketing research, which is a systematic collection, processing, analysis of data and information in order to formulate proposals for effective activities on it. In the field of public health, marketing can be defined as a complex process of planning, economic substantiation and management of the process of provision of medical services, the formation of a pricing policy of the medical-preventive process, ensuring effective communication with patients. The purpose of the study is to identify the health of the population and determine the demand factors for paid health services and their demand. The main task set before market research on the health of the population is the formation and provision of benefits to consumers that meet their needs for qualified medical care and quality of life. The research methods used in the work are based on probabilistic, stratified, quota, representative samples for the entire population of Ivano-Frankivsk and Ivano-Frankivsk region. The obtained results allow us to give a realistic assessment of the main trends and allow us to assess the potential of socio-economic adaptation of the population in the

  3. Willingness to pay for fresh milk and associated marketing services ...

    African Journals Online (AJOL)

    ... in the willingness to pay for milk delivered to the doorstep. Consumers in the more endowed income group have a 32 per cent more willingness to pay for fresh milk brought to the local market or delivered at the doorstep. The results provide empirical basis for market strategy formation in the peri-urban milk marketing.

  4. 17 CFR 248.13 - Exception to opt out requirements for service providers and joint marketing.

    Science.gov (United States)

    2010-04-01

    ... requirements for service providers and joint marketing. 248.13 Section 248.13 Commodity and Securities... Consumer Financial Information and Safeguarding Personal Information Exceptions § 248.13 Exception to opt out requirements for service providers and joint marketing. (a) General rule. (1) The opt out...

  5. The role of coordinated marketing-operations strategy in services : Implications for managerial decisions and execution

    NARCIS (Netherlands)

    Dixon, M.; Rhee, van der B.; Karniouchina, E.; Verma, R.; Victorino, L.

    2014-01-01

    The purpose of this paper is to discuss the importance of a coordinated marketing and operations strategy in goods and service producing business organizations. Customer engagement and co-production are imperative service delivery considerations, and therefore an aligned marketing and operations

  6. Marketing Communication Drivers of Adoption Timing of a New E-Service among Existing Customers

    NARCIS (Netherlands)

    R. Prins (Remco); P.C. Verhoef (Peter)

    2007-01-01

    textabstractThe study investigates the effects of direct and mass marketing communications on the adoption timing of a new e-service among existing customers. The mass marketing communications concern both specific new service advertising and brand advertising from both the focal supplier and

  7. 76 FR 38059 - Defining Larger Participants in Certain Consumer Financial Products and Services Markets

    Science.gov (United States)

    2011-06-29

    ... and Services Markets AGENCY: Bureau of Consumer Financial Protection. ACTION: Notice and Request for... other markets for consumer financial products or services, the supervision program generally will apply... wish to make available publicly. Do not include sensitive personal information, such as account numbers...

  8. 78 FR 18902 - Defining Larger Participants of the Student Loan Servicing Market

    Science.gov (United States)

    2013-03-28

    ... Defining Larger Participants of the Student Loan Servicing Market AGENCY: Bureau of Consumer Financial...]'' of markets for other consumer financial products or services, as the Bureau defines by rule. The.... Do not include sensitive personal information, such as account numbers or Social Security numbers...

  9. Interoperability of Services in an Open Broadband Market : Cases from the Netherlands

    NARCIS (Netherlands)

    Burgmeijer, J.

    2006-01-01

    End-to-end interoperability of broadband services and networks is a condition for an open broadband market. A business model for broadband service interoperability is given. Two cases from the Netherlands, of initiatives from the market to reach interoperability, are presented: E-norm and FIST VoIP.

  10. 75 FR 22772 - Cargill Power Markets, LLC, Complainant v. Public Service Company of New Mexico, Respondent...

    Science.gov (United States)

    2010-04-30

    ... Markets, LLC, Complainant v. Public Service Company of New Mexico, Respondent; Notice of Complaint April... of the Federal Power Act (FPA), 16 U.S.C. 824e (2006), Cargill Power Markets, LLC (Complainant) filed a formal complaint against Public Service Company of New Mexico (Respondent) alleging that...

  11. Non-market forest ecosystem services and decision support in Nordic countries

    DEFF Research Database (Denmark)

    Filyushkina, Anna; Strange, Niels; Löf, Magnus

    2016-01-01

    The need to integrate non-market ecosystem services into decision-making is widely acknowledged. Despite the exponentially growing body of literature, trade-offs between services are still poorly understood. We conducted a systematic review of published literature in the Nordic countries (Denmark......, Norway, Sweden and Finland) on the integration of non-market forest ecosystem services into decision-making. The aim of the review was two-fold: (1) to provide an overview of coverage of biophysical and socio-economic assessments of non-market ecosystem services in relation to forest management; (2......) to determine the extent of the integration of biophysical and socio-economic models of these services into decision support models. Our findings reveal the need for wider coverage of non-market ecosystem services and evidence-based modelling of how forest management regimes affect ecosystem services...

  12. Service Recovery in Marketing Education: It's What We Do that Counts

    Science.gov (United States)

    Iyer, Rajesh; Muncy, James A.

    2008-01-01

    One thing that higher education has in common with other service providers is that service failures occur. There are times when students are negatively impacted by mistakes made in the classroom. An extensive body of literature has developed in the area of services marketing about what to do when such service failures occur. The current study…

  13. Marketing information goods and services in medical libraries and information centers

    Science.gov (United States)

    Ashrafi-rizi, Hasan; Kazempour, Zahra

    2012-01-01

    Marketing is one of the essential parts of any business corporation in the modern management. One can see the difference between corporations in gaining their goals, considering their marketing methods. Gaining more advantage or acquiring more funds can be of reasons for marketing, but these are not all the reasons. Perhaps the most important reason for marketing is increasing the customer satisfaction. This, in turn, leads to more willingness in payment and using services. Nowadays, due to rapid growth in ICT, changes in budgets, rapid growth in development and use of knowledge, variety of users and their needs, marketing has become an important factor in any library activities. Libraries are now more responsible in this regard, because marketing is now an important tool in improving users’ satisfaction in using library services. Hence, marketing is now very important for libraries to survive in the increasing pressures of competitive conditions of the information market. This article is tapping on issues such as information marketing, principles of marketing, marketing techniques, developing markets, and marketing skills. Some recommendations are also presented for marketing in libraries. PMID:23555112

  14. Marketing information goods and services in medical libraries and information centers.

    Science.gov (United States)

    Ashrafi-Rizi, Hasan; Kazempour, Zahra

    2012-01-01

    Marketing is one of the essential parts of any business corporation in the modern management. One can see the difference between corporations in gaining their goals, considering their marketing methods. Gaining more advantage or acquiring more funds can be of reasons for marketing, but these are not all the reasons. Perhaps the most important reason for marketing is increasing the customer satisfaction. This, in turn, leads to more willingness in payment and using services. Nowadays, due to rapid growth in ICT, changes in budgets, rapid growth in development and use of knowledge, variety of users and their needs, marketing has become an important factor in any library activities. Libraries are now more responsible in this regard, because marketing is now an important tool in improving users' satisfaction in using library services. Hence, marketing is now very important for libraries to survive in the increasing pressures of competitive conditions of the information market. This article is tapping on issues such as information marketing, principles of marketing, marketing techniques, developing markets, and marketing skills. Some recommendations are also presented for marketing in libraries.

  15. Governance variety in the energy service contracting market

    Energy Technology Data Exchange (ETDEWEB)

    Ostertag, Katrin; Huelsmann, Friederike

    2008-07-01

    There is a surprisingly high variety of actors involved in the supply of energy service contracting arrangements. Based on an empirical record of approximately 2,500 contracting projects in the domain of space heating in Germany, the paper analyses specialisation patterns of contractors. An econometric model is used to test hypotheses derived from transaction cost economics, which contractor type should be expected for which kind of contracting project. According to our results, if physical, site and human asset specificity are high, governance modes are preferred, for which contracting represents a downward integration of business activities along the value-added chain. This includes the supply of contracting by municipal utilities. More specifically, municipal utilities occur as superior suppliers of contracting if combined heat and power is implemented, if the building served is connected to their gas grid and if it is a public building. This pattern could orient the development of contracting activities for utilities reconsidering their strategic position following the liberalisation of the electricity market. (orig.)

  16. Marketing Verde: responsabilidade social e ambiental integradas na envolvente de marketingGreen Marketing: integrated social and environmental responsibility in the marketing environmentMarketing Verde: responsabilidad social y ambiental integrada en la envolvente de marketing

    Directory of Open Access Journals (Sweden)

    DALMORO, Marlon

    2009-03-01

    Full Text Available RESUMOO presente estudo tem como objetivo principal analisar e descrever como a responsabilidade social e ambiental está integrada na envolvente de marketing de uma unidade franqueada da Companhia Coca-Cola. Ao encontro das percepções de Karna, Hansen e Juslin (2001, a envolvente de marketing é descrita, baseada em três níveis hierárquicos: marketing estratégico, estrutural e funcional. Neste sentido, realizou-se uma abordagem qualitativa com estudo de caso, no qual os dados foram coletados, por meio de entrevistas semiestruturadas com pessoas envolvidas no processo de gestão ambiental e social da empresa franqueada. No tratamento dos dados foi utilizada análise de conteúdo. Na percepção dos entrevistados, a empresa encontra-se em um avançado processo de integração em toda a organização de uma cultura de marketing verde, principalmente, pela relação de franqueado, mantida com a Companhia Coca-Cola. Observou-se que a empresa franqueada, bem como a companhia, de modo geral, encontram-se numa situação pró-ativa em termos de marketing verde, mesmo que o ambiente institucional não cumpra com o seu papel na plenitude.ABSTRACTThis study aims to describe and analyze as social and environmental responsibility is integrated in the marketing strategy of a Coca-Cola Company franchisee. By the perceptions of Karna, Hansen and Juslin (2001, environment marketing is described based on three hierarchical levels: strategic, structural and functional marketing. There has been developed a qualitative approach through case study, in which the data were collected through semi-structured interviews with people involved in the process of environmental and social management of the franchisee company. Data treatment was used in the analysis of content. In the interviewer’s perception, the company is in advanced process of integration across the organization of a green marketing culture, primarily by the relationship of the franchisee maintained

  17. MARKETING TECHNOLOGICAL INNOVATIONS IN BANKING PRODUCTS AND SERVICES

    Directory of Open Access Journals (Sweden)

    VALERIA ARINA BALACEANU

    2011-04-01

    Full Text Available Success depends on the ability of financial institutions to assess the opportunities of new markets, attracting customers from competitors and improve the effectiveness of marketing strategies. Marketers have to understand that the most effective approach is based on an analysis of needs of different market segments, designing the marketing mix and implementation of marketing programs targeted to selected segments. The allocation of financial and banking institutions of important resources for new technology to replace expensive labor, led to technical progress in the field that accelerates business processes and keep control of large databases on client operations, working in worldwide. The emphasis of the competition fund, the European single market is a challenge both in banking and for organizations involved in harmonization of standards and legislation, which is why banking institutions adapt to new technologies is very important to customers.

  18. 78 FR 62012 - Public Service Company of Colorado; Notice of Availability of Environmental Assessment

    Science.gov (United States)

    2013-10-11

    ... Energy Regulatory Commission Public Service Company of Colorado; Notice of Availability of Environmental... 380 ), the Office of Energy Projects has reviewed Public Service Company of Colorado's application for... Service. Staff prepared an environmental assessment (EA), which analyzes the potential environmental...

  19. Relationship marketing and customer loyalty:a customer service approach in nigerian companies. in nigerian companies

    Directory of Open Access Journals (Sweden)

    Olumoko,Tajudeen .A.

    2010-12-01

    Full Text Available This paper examines relationship marketing and customer loyalty from the approach of customer service-using some selected companies in Nigeria as a case study. The study clarifies the role of relationship marketing in customer services toward the achievement of customer loyalty via customer services among a sample of some selected companies in Nigeria. The study is a survey which uses a literature based research instrument [questionnaire] to measure the application of relationship marketing in customer services to achieve customer loyalty. Structured, close ended questions were used to collect primary data from the respondents. A six point likert scale ranging from “very high extent” to “no extent at all” was used to measure the level of the application of relationship marketing through customer services that aid customer loyalty. 2,400 respondents were selected based on convenience sampling method and stratified into the categories of Manufacturing, Service and Others, operating in Nigeria. Data were analyzed using descriptive statistics and chi-square analysis. The research instrument shared high reliability and validity. The major findings of the study were as follows: In Nigeria, there is significant relationship between relationship marketing practice in customer service operation and customer loyalty, relationship marketing can be used to increase sales through customer loyalty via effective customer services and that relationship marketing has positive effect on customer satisfaction and organizational profitability.

  20. The Conditions for Functional Mechanisms of Compensation and Reward for Environmental Services

    Directory of Open Access Journals (Sweden)

    Brent M. Swallow

    2010-12-01

    Full Text Available Mechanisms of compensation and reward for environmental services (CRES are becoming increasingly contemplated as means for managing human-environment interactions. Most of the functional mechanisms in the tropics have been developed within the last 15 years; many developing countries still have had little experience with functional mechanisms. We consider the conditions that foster the origin and implementation of functional mechanisms. Deductive and inductive approaches are combined. Eight hypotheses are derived from theories of institution and policy change. Five case studies, from Latin America, Africa, and Asia, are then reviewed according to a common framework. The results suggest the following to be important conditions for functional CRES mechanisms: (1 localized scarcity for particular environmental services, (2 influence from international environmental agreements and international organizations, (3 government policies and public attitudes favoring a mixture of regulatory and market-based instruments, and (4 security of individual and group property rights.

  1. MARKETING STRATEGIC OF FINANCIAL SERVICES BY ISLAMIC BANKS

    OpenAIRE

    Malik Shahzad Shabbir; Shar Zaman

    2017-01-01

    The aim of this study is to explore and pinpoint some marketing strategies issues which can be helpful for new investors and old stakeholders in the sector of Islamic banking in Pakistan, In order to penetrate successfully in the market. The research problem of this study is to investigate that what can be suitable and effective marketing strategies for Islamic Banking in Pakistan? Our target groups are those Islamic banks and standalone Islamic bank branches that are currently working in Pak...

  2. The Adoption of Digital Marketing in Financial Services under Crisis

    Directory of Open Access Journals (Sweden)

    Daj A.

    2009-12-01

    Full Text Available Led by social media, online search, consumer generated content, virtual communities, and considering the increased focus on digital technologies, the longer-term prospects for digital marketing and the global online medium continue to be bright. Given the recent decline of the financial markets and the economic fallout, financial institutions have to implement new digital marketing techniques both for cost optimization and for dealing with the crisis of confidence.

  3. The Chinese Service Industry as a Challenge for European SME: A Systematic Approach for Market Entry

    OpenAIRE

    Schmitt, R.; Schumacher, S.; Scharrenberg, C.

    2009-01-01

    Organised by: Cranfield University Compared to industrial firms, the market share of foreign companies in the Chinese service industry is rather low. Especially western small and medium-sized service providing enterprises face different problems when they try to establish a business in China. Therefore an approach has been developed within a research project, which aims to support these companies in planning and successfully realising a service market entry in China. Methods ar...

  4. The Role of Service Marketing Elements on Customer Loyalty Towards Garuda Indonesia

    OpenAIRE

    Gunawan, Andrian

    2015-01-01

    Service Marketing mix is one of many important factors for service based companies to be able determining the strategy of the company. The elements in the service marketing mix is believed to lead to customer loyalty toward a brand. Garuda Indonesia, which is one of the airline companies in Indonesia, has to compete with other airline companies in order to attract customers and keep them loyal to their product. In this research, the data is obtained by using simple random sampling method by ...

  5. Post-crisis asymmetries of the world market development of banking services

    Directory of Open Access Journals (Sweden)

    Vladyslav Тіpanov

    2011-09-01

    Full Text Available In the article there were analyzed theoretical backgrounds for defining the concept «banking service» by scientists from different countries: considered its main characteristics and classification, determined the key peculiarities of the world market functioning of banking services and its structure, found out the present-day developments of the world market of banking services under conditions of post-crisis period.

  6. Entrepreneurial environmental management model of marketing in a political-administrative system of Ukraine

    Directory of Open Access Journals (Sweden)

    Sadchenko Olena Vasylivna

    2015-02-01

    Full Text Available The article deals with proposals for entrepreneurial model of environmental management, in particular environmental marketing in modern political and administrative systems. In the context of the complexity of the social structure, forming a dense network of communications, globalization, cultural and economic-ecological space offers new mechanisms for the relationship between the state and civil society in environmental management.

  7. A Computational Agent-Based Modeling Approach for Competitive Wireless Service Market

    KAUST Repository

    Douglas, C C

    2011-04-01

    Using an agent-based modeling method, we study market dynamism with regard to wireless cellular services that are in competition for a greater market share and profit. In the proposed model, service providers and consumers are described as agents who interact with each other and actively participate in an economically well-defined marketplace. Parameters of the model are optimized using the Levenberg-Marquardt method. The quantitative prediction capabilities of the proposed model are examined through data reproducibility using past data from the U.S. and Korean wireless service markets. Finally, we investigate a disruptive market event, namely the introduction of the iPhone into the U.S. in 2007 and the resulting changes in the modeling parameters. We predict and analyze the impacts of the introduction of the iPhone into the Korean wireless service market assuming a release date of 2Q09 based on earlier data. © 2011 IEEE.

  8. The Marketing Mix Revisited: Towards the 21st Century Marketing

    OpenAIRE

    Constantinides, Efthymios

    2006-01-01

    The paper assesses the current standing of the 4Ps Marketing Mix framework as the dominant marketing management paradigm and identifies market developments, environmental changes, and trends, as well as changing academic attitudes likely to affect the future of the Mix as theoretical concept and also the favourite management tool of marketing practitioners. It reviews the criticism on the 4Ps emanating from five traditional marketing areas - Consumer Marketing, Relationship Marketing, Service...

  9. Loads Providing Ancillary Services: Review of InternationalExperience-- Technical Appendix: Market Descriptions

    Energy Technology Data Exchange (ETDEWEB)

    Grayson Heffner, Charles Goldman, Kintner-Meyer, M; Kirby, Brendan

    2007-05-01

    In this study, we examine the arrangements for andexperiences of end-use loads providing ancillary services (AS) in fiveelectricity markets: Australia, the United Kingdom (UK), the Nordicmarket, and the ERCOT and PJM markets in the United States. Our objectivein undertaking this review of international experience was to identifyspecific approaches or market designs that have enabled customer loads toeffectively deliver various ancillary services (AS) products. We hopethat this report will contribute to the ongoing discussion in the U.S.and elsewhere regarding what institutional and technical developments areneeded to ensure that customer loads can meaningfully participate in allwholesale electricity markets.

  10. Policy incentives for switchgrass production using valuation of non-market ecosystem services

    International Nuclear Information System (INIS)

    Chamberlain, Jim F.; Miller, Shelie A.

    2012-01-01

    This study presents a linear profit model with combined economic and environmental factors for a switchgrass-for-biofuels agricultural system in the southeastern U.S. The objectives are to establish conversion-to-switchgrass thresholds for various market prices and identify policy incentives that would ensure economic profit while also maximizing environmental benefits (carbon sequestration, displacement of fossil fuels) and minimizing negative impacts (global warming potential, nitrate loss). Weighting factors are chosen to represent incentives and penalties by assigning value to the impacts. With no other incentives, switchgrass market prices of at least $51 and $58/dton would be needed in order to make a profitable switch from corn/Conservation Reserve Program (CRP) lands and cotton, respectively. At a mid-range offering of $50/dton, feasible carbon credit prices of $3/ $8/ $23 per metric tonne CO 2 e would incentivize conversion from corn, CRP, or cotton, respectively. Similarly, a water quality penalty of $0.20/ $3/ $2 per kilogram NO 3 –N leached would incentivize the same conversions with resultant watershed improvement. At a lower price of $30/dton switchgrass, incentives based on valuation of ecosystem services begin to exceed feasible ranges of these valuations. - Highlights: ► A linear effective profit model predicts conversion thresholds to switchgrass. ► Carbon and nitrogen fluxes can be valued and incorporated into producer choices. ► Farmgate prices alone of $51 and $58/dton switchgrass will entice conversion. ► Reasonable ecosystem service valuations will encourage adoption of switchgrass.

  11. Choice of the marketing concept of management of housing-and-communal services

    Science.gov (United States)

    Skripnik, Oksana

    2017-10-01

    According to the author, housing-and-communal services comprise the basis of regional infrastructure forming quality and the standard of living of the population, being one of the most important prerequisites of development of social and economic capacity of the region. Some marketing concepts of management of housing-and-communal services are considered in the article, the problems, interfering the use of marketing technologies in management of housing-and-communal services are revealed. The need of use of marketing management for effective activity of housing-and-communal services is also reasoned. The author proves that the introduction of housing-and-communal services in practice as the marketing concept of management allows to solve the whole complex of issues, which are studied in the article.

  12. Contractor/supplier of energy services. Liberalization of the energy market and the need for energy services

    International Nuclear Information System (INIS)

    Maas, J.F.M.

    2002-01-01

    A market for energy services is emerging. Energy suppliers and building services contractors have the same customers but have traditionally operated in different markets. The boundary between the energy and building services markets is blurred. Substantial degrees of freedom are being created for the customer in a free market. After the initial euphoria about this, there will be a realization that there are also risks, for example as a result of price fluctuations, uncertainty about supplier reliability, the effects of the rates system, complex regulation and political decision making. If people want to reduce these risks and through this make costs controllable, attention must be paid to the interdependence between aspects on the supply side, in the energy supply system and on the demand side [nl

  13. Relevance of Green Marketing on Environmental Degradation: An ...

    African Journals Online (AJOL)

    . Nonexperimental descriptive research method was used and the data gathered were analysed. It was observed that the concept of green marketing is not popular among selected consumer in Benin metropolis of Nigeria and thus appropriate ...

  14. Patterns of targeting and encouraging participation of elder consumers in human services marketing.

    Science.gov (United States)

    Kaye, L W

    1996-01-01

    Competition within the older adult services sector is fueling the widespread adoption of an organizational marketing mentality. Yet little is known of the degree of variation in marketing technology and commitment to elder consumer subgroups in different health and social service settings or the extent to which elders are involved actively in the marketing process. This paper addresses these issues drawing on study data collected from 274 elder service programs in six major U.S. metropolitan areas. Findings confirm that providers frequently co-market their services with other organizations and target multiple constituencies, but do not distinguish as well among specialized segments of the elder population varying in terms of gender, physical and mental capacity, age, financial status, or race. Significant predictors (p<.05) of increased levels of elder participation in the agency marketing pro cess include length of time marketing, specialized training in marketing, and nonsectarian auspice (R2=.22). Results lead to recommendations for mounting more cohort-sensitive marketing initiatives in human service agencies serving older adults.

  15. SIMULATION OF CONTROL STRATEGY FOR INTERNATIONAL MARKETING SERVICES

    Directory of Open Access Journals (Sweden)

    Marina Korzh

    2017-07-01

    Full Text Available The main purpose of this article is to develop a general model of integrated management of marketing activities from an international perspective, given the relationship of its parts to each other and the external environment and the cyclical nature of the process, and the construction of a general model for evaluating the performance of international marketing system. Results: In modern conditions high-quality products are necessity-term, but not sufficient to achieve the successful operation of the market. To optimize the above goal should be to work out issues such as the definition of the requirements of potential customers, the timing, location and conditions of the transaction, that is, the seller must offer the buyer at a particular moment only the product that the best way to satisfy existing need for the latter. This may explain the reason for the proposed buyers of high-quality goods are distributed in the market of one country and cannot find it in another. Discussion: The information presented in this article marketing management model allows you to organize all marketing activities and events, and do them not by chance, but in the complex, taking into account their relationship and interaction. As well as the opportunity to working with mesh product and market development to identify new attraction activities and evaluate them in terms of compliance with the overall objectives and company resources. In addition, the proposed method of assessing the effectiveness of a marketing system is universal, and it allows you to analyze the effectiveness of the functioning of the marketing of individual enterprises, regardless of scope, given the impact of all factors.

  16. The Impacts of Market Orientation, Entrepreneurial Orientation, Environmental Uncertainty and Internationalization Speed on Firm Performance

    Directory of Open Access Journals (Sweden)

    İnci Polat

    2012-08-01

    Full Text Available This study aims to analyze the impacts of market orientation, entrepreneurial orientation, environmental uncertainty and internationalization speed on the performance of firms. The study ends with the evaluation and interpretation of these findings.

  17. What Do Librarians Think about Marketing? A Survey of Public Librarians' Attitudes toward the Marketing of Library Services

    Science.gov (United States)

    Shontz, Marilyn L.; Parker, Jon C.; Parker, Richard

    2004-01-01

    The purpose of this study was to identify attitudes of public librarians toward the marketing of library services and relate these attitudes to selected independent variables. A questionnaire was mailed to individual members of the New Jersey Library Association. Although most of the respondents had generally positive attitudes toward library…

  18. Market Research Gathering Information About Commercial Products and Services

    National Research Council Canada - National Science Library

    1997-01-01

    DoD 5000.2-R, Mandatory Procedures for Major Defense Acquisition Programs and Major Automated Information System Acquisition Programs, requires that market research and analysis be conducted to determine...

  19. Marketing Information Products and Services: A Primer for Librarians ...

    International Development Research Centre (IDRC) Digital Library (Canada)

    Library and information sciences are experiencing a period of radical change. Today, just as businesses must compete for survival, growth, and market space, librarians and information professionals must assume a more proactive role to cope with increasing competition.

  20. Book of Abstracts - Managing Forests to Promote Environmental Services

    DEFF Research Database (Denmark)

    help maintain and enhance these services is crucial to sound decision making in the forest sector and in policy development. Such knowledge will support the forest management in adapting to new conditions in order to continue and increase the provisioning of valuable wood products and clean water......This book includes the abstracts of the oral and poster presentation of the conference ‘Managing Forests to Promote Environmental Services’, 3-5 November 2015, Copenhagen. The conference is arranged by the Centre of Advanced Research on Environmental Services from Nordic Forest Ecosystems (CAR......-ES II), funded by Nordic Forest Research (SNS) 2011-2015. This is an open network that brings together Nordic and Baltic forest researchers in order to provide scientific knowledge on the impacts of forest management on major environmental services for decision making within the forestry sector...

  1. AAL service development loom--from the idea to a marketable business model.

    Science.gov (United States)

    Kriegel, Johannes; Auinger, Klemens

    2015-01-01

    The Ambient Assisted Living (AAL) market is still in an early stage of development. Previous approaches of comprehensive AAL services are mostly supply-side driven and focused on hardware and software. Usually this type of AAL solutions does not lead to a sustainable success on the market. Research and development increasingly focuses on demand and customer requirements in addition to the social and legal framework. The question is: How can a systematic performance measurement strategy along a service development process support the market-ready design of a concrete business model for AAL service? Within the EU funded research project DALIA (Assistant for Daily Life Activities at Home) an iterative service development process uses an adapted Osterwalder business model canvas. The application of a performance measurement index (PMI) to support the process has been developed and tested. Development of an iterative service development model using a supporting PMI. The PMI framework is developed throughout the engineering of a virtual assistant (AVATAR) as a modular interface to connect informal carers with necessary and useful services. Future research should seek to ensure that the PMI enables meaningful transparency regarding targeting (e.g. innovative AAL service), design (e.g. functional hybrid AAL service) and implementation (e.g. marketable AAL support services). To this end, a further reference to further testing practices is required. The aim must be to develop a weighted PMI in the context of further research, which supports both the service engineering and the subsequent service management process.

  2. Stochastic scheduling of aggregators of plug-in electric vehicles for participation in energy and ancillary service markets

    International Nuclear Information System (INIS)

    Alipour, Manijeh; Mohammadi-Ivatloo, Behnam; Moradi-Dalvand, Mohammad; Zare, Kazem

    2017-01-01

    Plug-in electric vehicles are expected to play a major role in the transportation system as the environmental problems and energy crisis are being more and more urgent recently. Implementing a large number of vehicles with proper control could bring an opportunity of large storage and flexibility for power systems. The plug-in electric vehicle aggregator is responsible for providing power and controlling the charging pattern of the plug-in electric vehicles under its contracted area. This paper deals with the problem of optimal scheduling problem of plug-in electric vehicle aggregators in electricity market considering the uncertainties of market prices, availability of vehicles and status of being called by the ISO in the reserve market. The impact of the market price and reserve market uncertainties on the electric vehicle scheduling problem is characterized through a stochastic programming framework. The objective of the aggregator is to maximize its profit by charging the plug-in electric vehicles on the low price time intervals as well as participating in ancillary service markets. The operational constraints of plug-in electric vehicles and constraints of vehicle to grid are modeled in the proposed framework. An illustrative example is provided to confirm the performance of the proposed model. - Highlights: • Optimal scheduling of vehicle aggregators in electricity market has been addressed. • The operational constraints of plug-in vehicle to grid are considered. • The uncertainties of calling status in reserve market and market prices are modeled. • Vehicles' driving patterns and availability uncertainty are modeled. • The effect of risk measure weight in the vehicle to grid model has been studied.

  3. The role of consumer protection in ensuring quality in the hotel services market

    Directory of Open Access Journals (Sweden)

    Neacșu Andreea Nicoleta

    2018-01-01

    Full Text Available In Romania, tourism is an attractive sector with high potential, but unfortunately not exploited enough, so it is not yet a source of attraction for investors and foreign tourists. Most tourists are not satisfied with the quality of the hotel services in Romania and complain about it. The existence of adequate legislation on the protection of the consumer of tourist services could lead to the provision of quality services on this market and to a higher degree of tourists’ satisfaction.In the first part, this paper presents the public organizations dealing with the protection of the consumer on the hotel services market in Romania. The second part of the paper analyzes the quality of hotel services in Romania from the tourists’ point of view. In this respect, the author made a quantitative marketing research. The results featured the opinions and attitudes of tourists regarding the quality of hotel services in Romania.

  4. Theoretical Prerequisites for the Formation of the Concept of Environmentally Responsible Marketing

    Directory of Open Access Journals (Sweden)

    Kniazieva Tetiana V.

    2017-12-01

    Full Text Available The aim of the article is to study the evolution of theoretical approaches to the problems related to the ecological and economic interaction of economic entities and clarify the essential characteristics of the economic component of environmentally responsible marketing. By analyzing, systematizing and summarizing scientific works of domestic and foreign scientists, the evolution of marketing concepts is considered, the views of researchers on the definition of the concepts “social marketing”, “environmental marketing” are systematized. As a result of the research, the advantages and disadvantages of the existing definitions of “green” marketing are highlighted. The main characteristics of the concept “environmentally responsible marketing” are formulated in the context of the concepts of sustainable development and socially responsible marketing. Prospects for further research in this area are: the infrastructure of environmentally responsible marketing; a conceptual justification of the methodology for building an environmentally responsible marketing system; factors and models of modern economic growth with consideration for the environmental factor, etc.

  5. 2004 Power marketing program. Final environmental impact statement. Volume 1 - summary and environmental analysis

    International Nuclear Information System (INIS)

    1997-02-01

    The Sierra Nevada Region proposes to develop a plan to allocate power within its marketing areas of California and Nevada. Five alternatives were analyzed based on the possible range of operations of the Central Valley Project (CVP) hydroelectric system, levels of power purchases, and customer group allocations. Scheduling of the hydropower generating plants is the key difference across the alternatives. The peaking, preferred, renewables, and no-action alternatives are based on scheduling to emphasize peaking power. The baseload alternative assumes steady water releases. The analysis found no significant impacts overall. However, peaking operations tend to result in the greatest benefits and least negative effects to resources where impacts could be quantified. The peaking alternative was selected as the environmentally preferred alternative. The peaking alternative would add up to 317 MW of load-carrying capacity during August compared to taking no action. The preferred alternative results in up to a 262-MW gain and the baseload alternative results in a loss of 581 MW in comparison to the no-action alternative. Although it is not possible to determine where or when any lost capacity would be made up, building replacement capacity would result in land-use impacts and the use of natural and financial resources. The baseload alternative would result in more stable pool fluctuation within regulating reservoirs, which may benefit resident fish, recreation, and cultural resources; but these effects would be minor and could not be quantified. Environmental impacts within the CVP are limited to fluctuations in the regulating reservoirs. Changes in allocations to customer groups result in negligible regional economic effects. The renewables alternative is similar in CVP operation to the peaking alternative and melds 50 MW of renewables with CVP hydropower. Its environmental impacts vary, depending on the presence of biomass in the resource mix. 84 refs., 44 figs., 27 tabs

  6. PROSPECTS OF DEVELOPMENT OF ELECTRONIC SERVICES IN THE LATVIAN INSURANCE MARKET

    OpenAIRE

    Svetlana Polovko

    2009-01-01

    E-insurance is a vital topic for research as in the market of Latvia the given type of service has appeared rather recently - in September, 2006. The paper studies prospects of E-commerce development of insurance market in Latvia. Value of an information technology in the insurance market, growth profile of E-commerce, advantages of this E-channel use in insurance sales are considered.

  7. Selected Factors Affecting the Development of Auditing Services Market in Poland

    OpenAIRE

    Rafał Rydzak

    2010-01-01

    This article presents three factors affecting the development of auditing services market and its oligopoly. The binding provisions of law concerning discretionary powers of auditing companies’ proprietary rights, to some extent, petrify the current auditing market structure. By means of numerous capital access deterrents they make it impossible to compete with the most influential entities on the market. Bearing in mind the vital influence of statutory auditors on companies’ functioning, and...

  8. Florists' physical distribution customer services in the marketing of roses.

    OpenAIRE

    Koelemeijer, K.

    1991-01-01

    Providing customers with excellent customer service creates a competitive advantage. In order to establish this, a ‘total chain approach’ must be followed, starting with the consumer. In this paper the cut flower logistical chain is partly analyzed by focusing on the consumer. A model -of the evaluation of customer service by consumers has been developed. In the model both consumers' perceptions of customer service offered, and consumers' customer service expectations are assumed to affect pe...

  9. SALES MANAGEMENT SYSTEM FOR ADDITIONAL SERVICES ON THE RETAIL LENDING MARKET

    Directory of Open Access Journals (Sweden)

    Sergey A. Krasko

    2013-01-01

    Full Text Available The article presents the main issues of design sales management system for additional services on the retail lending market. Attention is concentrated on developing effective system architecture and conceptual provisions of the development.

  10. Implementing Service Learning in the Principles of Marketing Course

    Science.gov (United States)

    Klink, Richard R.; Athaide, Gerard A.

    2004-01-01

    Service learning--a pedagogical technique combining academic learning with community service--offers many benefits to students, faculty, educational institutions, and the community. Relative to social sciences and liberal arts faculty, however, business faculty have been slow to incorporate it into their coursework. Service learning may be…

  11. Marketing of Academic Library Services through Social Networking Sites: Implications of Electronic Word-of-Mouth

    Science.gov (United States)

    Siddike, Md. Abul Kalam; Kiran, K.

    2015-01-01

    The main objective of this study is to investigate the perceptions of academic librarians towards the marketing of library services through social networking sites (SNSs) and their understanding of using electronic word-of-mouth (eWOM) as a marketing tool in academic libraries. This study follows a qualitative data-gathering approach of structured…

  12. 12 CFR 573.13 - Exception to opt out requirements for service providers and joint marketing.

    Science.gov (United States)

    2010-01-01

    ... providers and joint marketing. 573.13 Section 573.13 Banks and Banking OFFICE OF THRIFT SUPERVISION... requirements for service providers and joint marketing. (a) General rule. (1) The opt out requirements in §§ 573.7 and 573.10 do not apply when you provide nonpublic personal information to a nonaffiliated third...

  13. 12 CFR 716.13 - Exception to opt out requirements for service providers and joint marketing.

    Science.gov (United States)

    2010-01-01

    ... providers and joint marketing. 716.13 Section 716.13 Banks and Banking NATIONAL CREDIT UNION ADMINISTRATION... opt out requirements for service providers and joint marketing. (a) General rule. (1) The opt out requirements in §§ 716.7 and 716.10 do not apply when you provide nonpublic personal information to a...

  14. Internal data market services: An ontology-based architecture and its evaluation

    NARCIS (Netherlands)

    Wijnhoven, Alphonsus B.J.M.; van der Belt, E.; Verbruggen, E; van der Vet, P.E.

    2003-01-01

    On information markets, many suppliers and buyers of information goods exchange values. Some of these goods are data, whose value is created in buyer interactions with data sources. These interactions are enabled by data market services (DMS). DMS give access to one or several data sources. The

  15. Marketing Informal Education Institutions in Israel: The Centrality of Customers' Active Involvement in Service Development

    Science.gov (United States)

    Oplatka, Izhar

    2004-01-01

    The current paper outlines a unique marketing perspective that prevails in some informal education institutions in Israel parallel with "traditional modes of marketing", such as promotion, public relations and the like. Based on a case study research in five community centres, a service development based on active participation of the…

  16. An Investigation of Strategic Decision Making in Service Marketing through Case Study Development and Analysis

    Science.gov (United States)

    Rosetti, Joseph L.; Maceiko, Meghan

    2009-01-01

    Through the collaborative efforts of an undergraduate student and a professor of marketing, this paper focuses on a case study and corresponding teaching notes developed as a final component of an independent study in service marketing. The case utilizes the hospitality industry as the template for analysis of the appropriateness of marketing…

  17. Internal data market services: an ontology-based architecture and its evaluation

    NARCIS (Netherlands)

    Wijnhoven, Alphonsus B.J.M.; van den Belt, Edwin; Verbruggen, Eddy; van der Vet, P.E.

    2003-01-01

    On information markets, many suppliers and buyers of information goods exchange values. Some of these goods are data, whose value is created in buyer interactions with data sources. These interactions are enabled by data market services (DMS). DMS give access to one or several data sources. The

  18. The Experience of Positioning the University at the Educational Services Market

    Science.gov (United States)

    Dorozhkin, Evgenij M.; Akimova, Olga B.; Lazarev, Alexander V.; Spylaev, Dmitriy O.; Kornilov, Alexander S.

    2016-01-01

    The relevance of the problem under study is based on the necessity to find the most productive method of positioning a higher educational organization at the educational services market within the conditions of transfer from the centrally planned economy to a market economy and changing of the thinking format of the young generation. The purpose…

  19. Florida's Prepaid College Tuition Program: Marketing a Pre-Need Service.

    Science.gov (United States)

    Gauff, Joseph F., Jr.

    1994-01-01

    A discussion of Florida's college tuition prepayment program describes the plan and its options and examines its marketing implications as a preneed service. It is concluded that the program makes saving for college easy, economical, and completely safe but requires rethinking of conventional marketing strategies and mix. (MSE)

  20. Business and Personal Services Marketing, With an Emphasis on Entrepreneurial Opportunities. A Guide.

    Science.gov (United States)

    Luter, Robert R.

    This publication, one of a series of self-contained instructional manuals for students in marketing and distribution, deals with the field of personal services marketing and covers job opportunities, career possibilities, and future planning for entrepreneurship. Addressed in the individual units of the guide are the following topics: the business…

  1. Trends in marketing library services in urban areas: A case study of ...

    African Journals Online (AJOL)

    This article presents the findings of a study that was undertaken in Kampala City, Uganda, in nine libraries belonging to the private sector, government, academic and diplomatic- related institutions. The aim of the study was to establish trends in marketing library services in urban areas with a view to identify marketing ...

  2. Successful implementation effect of insurance services in money and capital financial markets

    Directory of Open Access Journals (Sweden)

    Nemat Tahmasebi

    2016-11-01

    Full Text Available One of the most important sectors of the economy of each country is capital market. Economic growth can lead to the development and prosperity of the capital market. On the other hand to achieve the desired economic development, without existence of effective financial institutions and appropriate equipment of financial resources, it is impossible. In this regard, efficient financial systems through seeking information about investment opportunities, integrate and mobilize savings, monitoring investments and exert corporate governance can facilitate the exchange of goods and services, distribution and risk management, reducing transaction costs and data analysis may lead to better allocation of resources and ultimately economic growth. Insurance companies and generally insurance industry in each country is the most important and active financial institutions operating in the financial market especially capital markets in addition to securing economic activity could have basic role in mobility of financial markets and providing funds to invest in the economic activity through the provision of insurance services. In this study, successful financial services of insurance and investment funds in insurance companies such as Dana, Alborz, and Asia have been studied in Tehran. According to the hypothesis, there is a significant correlation between successful implementation of insurance services and money and capital financial markets. There is a significant correlation between different types of insurance services (institution-building, instrument making, and general insurance policies and money and capital financial markets.

  3. Segmentation and customer insight in contemporary services marketing practice: why grouping customers is no longer enough

    OpenAIRE

    Bailey, Christine R.; Baines, Paul R.; Wilson, Hugh; Clark, Moira

    2009-01-01

    The bulk of market segmentation literature has concerned the generation of segments, with far less attention on what segmentation is used for - particularly surprising given the common speculations that the role of segmentation is changing due to CRM practices and the wider range of forms of customer insight which they enable. We explore market segmentation in the services and product-service systems context through twenty-five interviews in five UK-based companies, highligh...

  4. An internal marketing approach to total service quality: a guide for practitioners.

    Science.gov (United States)

    Shank, M D; Gilbert, F W

    1993-01-01

    For many organizations, the emphasis today is the development of total service quality. To achieve these goals, organizations must not only apply the marketing concept to external targets, but also plan and control internal facets of their operations. The purpose of the present article is to develop the rationale for Total Service Quality (TSQ) based on an Internal Marketing Approach (IMA) as well as to posit the steps necessary to implement an IMA.

  5. Evolving Markets for Commercial, Civil, and Military Services

    Science.gov (United States)

    Kaplan, Marshall H.

    2003-01-01

    Recent commercial failures in the LEO market, declining budgets for research, and other political factors have made it difficult for entrepreneurs and financial institutions to realize returns from investments in new space transportation systems and satellites. This paper explores the major factors impacting future markets that make use of our space infrastructure. At the top of the list is the high cost of space access. This has been extremely expensive, and will continue to be expensive as long as space access remains low on the nation's priority list. While launch prices have generally been reduced over the past several years, they remain well above the elastic range of supply and demand. Our best estimate is that it will take an order of magnitude reduction to significantly expand the market. Projections about market segments that will represent future winners in space and launch demand forecasts are presented. Future markets, outside of traditional strongholds, are explored, including a long-term view of new commercial space activities, conventional and ambitious future/futuristic activities, and related business aspects.

  6. Energy Aware Pricing in a Three-Tiered Cloud Service Market

    Directory of Open Access Journals (Sweden)

    Debdeep Paul

    2016-09-01

    Full Text Available We consider a three-tiered cloud service market and propose an energy efficient pricing strategy in this market. Here, the end customers are served by the Software-as-a-Service (SaaS providers, who implement customized services for their customers. To host these services, these SaaS providers, in turn, lease the infrastructure related resources from the Infrastructure-as-a-Service (IaaS or Platform-as-a-Service (PaaS providers. In this paper, we propose and evaluate a mechanism for pricing between SaaS providers and Iaas/PaaS providers and between SaaS providers and the end customers. The pricing scheme is designed in a way such that the integration of renewable energy is promoted, which is a very crucial aspect of energy efficiency. Thereafter, we propose a technique to strategically provide an improved Quality of Service (QoS by deploying more resources than what is computed by the optimization procedure. This technique is based on the square root staffing law in queueing theory. We carry out numerical evaluations with real data traces on electricity price, renewable energy generation, workload, etc., in order to emulate the real dynamics of the cloud service market. We demonstrate that, under practical assumptions, the proposed technique can generate more profit for the service providers operating in the cloud service market.

  7. Developing a competitive advantage in the market for radiology services.

    Science.gov (United States)

    Kropf, R; Szafran, A J

    1988-01-01

    This article describes how managers of outpatient diagnostic radiology services can develop a competitive advantage by increasing the value of services to patients and referring physicians. A method is presented to identify changes to services that increase their value. The method requires the definition of the "value chains" of patients and referring physicians. Particular attention is paid to the use of information systems technology to suggest and implement service changes. A narrow range of health services was selected because the approach requires a detailed understanding of consumers and how they use services. The approach should, however, be examined carefully by managers seeking to develop a competitive advantage for a wide range of health services.

  8. Community environmental health assessment strengthens environmental public health services in the Peruvian Amazon.

    Science.gov (United States)

    Hubbard, Brian; Gelting, Richard; Baffigo, Virginia; Sarisky, John

    2005-01-01

    In December 1999, the Centers for Disease Control and Prevention (CDC) and the Cooperative for Assistance and Relief Everywhere, Peru Country Office (CARE Peru), initiated the Urban Environmental Health Project (SAU, in Spanish) to strengthen environmental public health services in urban and periurban settlements in Peru. The project received funding from the Woodruff Foundation as part of the CARE-CDC Health Initiative (CCHI). The "Protocol for Assessing Community Excellence in Environmental Health" (PACE EH) guided the development of a community environmental public health assessment (CEHA) process in Cardozo, a settlement in Iquitos, Peru. The project developed a three-phase process that merged scientific understanding and community perception about local environmental health problems. In phase 1, local environmental health technicians assisted the community in understanding environmental health conditions in Cardozo and selecting priorities. During phase 2, local technicians assessed the community-selected priorities: water and sanitation. Results from recent water quality assessments revealed that 82% (9 of 11) of samples from shallow dug wells, 18% (2 of 11) from deeper drilled wells, and 61% (11/18) from household drinking containers were positive for thermotolerant coliforms. Phase 3 activities produced an action plan and an intervention to mitigate health problems associated with inadequate water and sanitation services in the Cardozo community. As a result of the CEHA process, CARE Peru obtained funding from the United States Agency for International Development (USAID) to develop and implement an environmental health risk monitoring system and the proposed water and sewage intervention in the settlement. CDC continues to provide technical assistance to the local environmental health services groups in Iquitos through an agreement with CARE Peru as part of the USAID-funded Urban Environmental Health Models Project (MUSA). Technical assistance activities

  9. Product-Service System Design Approach for the Base of the Pyramid Markets : Practical Evidence from the Energy Sector in the Brazilian Context

    NARCIS (Netherlands)

    Da Costa Junior, J.; Diehl, J.C.

    2013-01-01

    In Emerging Markets, the product-service system (PSS) design approach may represent a promising solution as a socially and environmentally sound path to economic development. In addition, the energy sector has a major role for the social-economic development and is central to poverty alleviation.

  10. The cloud services innovation platform- enabling service-based environmental modelling using infrastructure-as-a-service cloud computing

    Science.gov (United States)

    Service oriented architectures allow modelling engines to be hosted over the Internet abstracting physical hardware configuration and software deployments from model users. Many existing environmental models are deployed as desktop applications running on user's personal computers (PCs). Migration ...

  11. Public health care providers and market competition: the case of Finnish occupational health services.

    Science.gov (United States)

    Kankaanpää, Eila; Linnosmaa, Ismo; Valtonen, Hannu

    2011-02-01

    As reforms in publicly funded health systems rely heavily on competition, it is important to know if and how public providers react to competition. In many European countries, it is empirically difficult to study public providers in different markets, but in Finnish occupational health services, both public and private for-profit and non-profit providers co-exist. We studied possible differences in public providers' performance (price, intensity of services, service mix-curative medical services/prevention, productivity and revenues) according to the competitiveness of the market. The Finnish Institute of Occupational Health (FIOH) collected data on clients, services and personnel for 1992, 1995, 1997, 2000 and 2004 from occupational health services (OHS) providers. Employers defray the costs of OHS and apply for reimbursement from the Social Insurance Institution (SII). The SII data was merged with FIOH's questionnaire. The unbalanced panel consisted of about 230 public providers, totalling 1,164 observations. Local markets were constructed from several municipalities based on commuting practices and regional collaboration. Competitiveness of the market was measured by the number of providers and by the Herfindahl index. The effect of competition was studied by ordinary least square regression analysis and panel models. The more competitive the environment was for a public provider the higher were intensity, productivity and the share of medical care. Fixed panel models showed that these differences were not due to differences and changes in the competitiveness of the market. Instead, in more competitive markets public providers had higher unit prices and higher revenues.

  12. An exploratory investigation of hospice marketing: How are palliative care providers marketing their services?

    Science.gov (United States)

    Matthews, Michael; Peters, Cara; Lawson, Stephanie

    2017-01-01

    Hospice and palliative care is a recent, but fast growing, industry in healthcare. Demographics suggest that hospice care will only increase. The purpose of this article is to examine strategic marketing initiatives hospice organizations currently employ. Data were collected at a hospice regional conference, capturing opinions from hospice organizations located in North and South Carolina. The results show that many hospice organizations do not have a dedicated marketing staff person, have a limited marketing budget, do not fully utilize all strategic planning tools, and have yet to differentiate themselves via branding. Implications of these findings for hospice providers are discussed.

  13. Salt Lake City Area Integrated Projects electric power marketing -- Final environmental impact statement. Volume 1: Summary

    International Nuclear Information System (INIS)

    1996-01-01

    The Colorado River Storage Project Customer Service Office of the Western Area Power Administration (Western) markets electricity produced at hydroelectric facilities operated by the Bureau of Reclamation. The facilities are known collectively as the Salt Lake City Area Integrated Projects (SLCA/IP) and include dams equipped for power generation on the Colorado, Green, Gunnison, and Rio Grande rivers and on Plateau Creek in Arizona, Colorado, Utah, Wyoming, and New Mexico. Of these facilities, only the Glen Canyon Unit, the Flaming Gorge Unit, and the Aspinall Unit (which includes Blue Mesa, Morrow Point, and Crystal dams) are influenced by Western power scheduling and transmission decisions. The environmental impact statement (EIS) alternatives, called commitment-level alternatives, reflect combinations of capacity and energy that would feasibly and reasonably fulfill Western's firm power marketing responsibilities, needs, and statutory obligations. The viability of these alternatives relates directly to the combination of generation capability of the SLCA/IP with energy purchases and interchange. The economic and natural resource assessments in this EIS include an analysis of commitment-level alternatives. Impacts of the no-action alternative are also assessed. Supply options, which include combinations of electrical power purchases and hydropower operational scenarios reflecting different operations of the dams, are also assessed. The EIS evaluates the impacts of these scenarios relative to socioeconomics, air resources, water resources, ecological resources, cultural resources, land use, recreation, and visual resources. Western has identified commitment-level alternative 1, the Post-1989 commitment level, as its preferred alternative. The impact evaluations indicate that this commitment level is also the environmentally preferred alternative

  14. Learning Economics and Attitudes to Market Solutions to Environmental Problems

    Science.gov (United States)

    Harring, Niklas; Davies, Peter; Lundholm, Cecilia

    2017-01-01

    Climate change challenges governments to reduce emissions, and to gain support for such actions from their citizens. This can be in the form of taxation or legislation, or other forms of government interventions. In previous research, several instruments have been developed to capture attitudes towards the roles of markets and governments in the…

  15. Net ecosystem services value of wetland: Environmental economic account

    Science.gov (United States)

    Chen, Z. M.; Chen, G. Q.; Chen, B.; Zhou, J. B.; Yang, Z. F.; Zhou, Y.

    2009-06-01

    For decision making in terms of environmental economics for wetland construction, restoration and preservation, net ecosystem services values of constructed, human-interfered and natural wetlands are explored in the present work as a comparative study. The ecosystem services values of a pilot constructed wetland in Beijing, China in different discount rates and time horizons are accounted and compared with those of the natural wetlands all over the world as a mean and of a typical human-interfered wetland in Wenzhou, China. Results show that in both finite and infinite time horizons considered, the constructed wetland has the largest net services value in a reasonable discount rate.

  16. FLECH - A Danish market solution for DSO congestion management through DER flexibility services

    DEFF Research Database (Denmark)

    Zhang, Chunyu; Ding, Yi; Nordentoft, Niels Christian

    2014-01-01

    participating in trading flexibility services, which are stipulated accommodating the various requirements of DSO. Accordingly, the trading setups and processes of the FLECH market are also illustrated in detail. A quantitative example is utilized to illustrate the formulation and classification of flexibility...... services provided by the DERs in the proposed FLECH market....... the DERs as economically efficient as possible in the future distribution grid, the brand new notion of Flexibility Clearing House (FLECH) is proposed in this paper. With the Aggregator-based offers, the proposed FLECH market has the ability to promote small scale DERs (up to 5MW) for actively...

  17. Marketing et technologie : un duo gagnant pour l'internationalisation des services.

    OpenAIRE

    Annie Munos

    2000-01-01

    Working paper serie RMT (WPS 00-01), 29p.; Working paper serie RMT (WPS 00-01); The service industry firms that succeed in going international are those that have been able to judiciously combine distinctive marketing competencies with economic and behavioural choices both upstream and at the final market level. Thus, in as far as marketing is concerned, the firm must first perform like a veritable service profession and build a reputation for excellence. At the economic level, it relies on s...

  18. Payment for Environmental Services and Power in the Chamachán Watershed, Ecuador

    NARCIS (Netherlands)

    Rodriguez de Francisco, J.C.; Boelens, R.A.

    2014-01-01

    Payment for Environmental Services (PES) is a globally expanding concept used to address environmental degradation. PES advocates argue that conservation of ecosystems can and should be enhanced by voluntary transactions among environmental service providers and buyers. PES policy and interventions

  19. Welfare Implications of the Payment for Environmental Services ...

    African Journals Online (AJOL)

    This study was carried to find out the impact of PES (Payment for Environmental Services) on the welfare of the communities in the Uluguru Mountains. The aim of the study is to assess the main objectives of the PES project which is to conserve the environment (forest) and reduce poverty. The assessment of the project is ...

  20. Influence of environmental health services on students' academic ...

    African Journals Online (AJOL)

    The study investigated the effect of environmental health services on students' academic performance in secondary schools in Brass Local Government Area of Bayelsa State. The study adopted the descriptive survey design. The sample for the study comprised a total of 245 students and 59 teachers, amounting to 304 ...

  1. A resource oriented webs service for environmental modeling

    Science.gov (United States)

    Ferencik, Ioan

    2013-04-01

    Environmental modeling is a largely adopted practice in the study of natural phenomena. Environmental models can be difficult to build and use and thus sharing them within the community is an important aspect. The most common approach to share a model is to expose it as a web service. In practice the interaction with this web service is cumbersome due to lack of standardized contract and the complexity of the model being exposed. In this work we investigate the use of a resource oriented approach in exposing environmental models as web services. We view a model as a layered resource build atop the object concept from Object Oriented Programming, augmented with persistence capabilities provided by an embedded object database to keep track of its state and implementing the four basic principles of resource oriented architectures: addressability, statelessness, representation and uniform interface. For implementation we use exclusively open source software: Django framework, dyBase object oriented database and Python programming language. We developed a generic framework of resources structured into a hierarchy of types and consequently extended this typology with recurses specific to the domain of environmental modeling. To test our web service we used cURL, a robust command-line based web client.

  2. Strategies for marketing library services by library and information ...

    African Journals Online (AJOL)

    This paper outlines the marketing strategies that can be undertaken by library and information science (LIS) professionals to serve their users. Four objectives were formulated to guide the study, while the survey research method was adopted for this study. The population of the study was made up of library and information ...

  3. In Tight Employment Market, Career Services Gain Clout

    Science.gov (United States)

    Lipka, Sara

    2008-01-01

    Today, more and more students and parents are asking whether college is about getting education or getting a job. The stakes these days are especially high. Tuition and student-loan debt have risen to record levels, while the economy has slowed. In a competitive market, a college degree is no longer the golden ticket to a professional career. Due…

  4. An internal marketing and brand awareness perspective in a service ...

    African Journals Online (AJOL)

    car rental companies are their most important asset, and therefore special attention is required to ensure loyalty and commitment from .... of internal marketing is on the brand awareness of car rental customers in South. Africa. Car rental companies need to ..... It is a hybrid technique that encompasses aspects of confirmatory ...

  5. Hospital ownership and medical services: market mix, spillover effects, and nonprofit objectives.

    Science.gov (United States)

    Horwitz, Jill R; Nichols, Austin

    2009-09-01

    Hospitals operate in markets with varied demographic, competitive, and ownership characteristics, yet research on ownership tends to examine hospitals in isolation. Here we examine three hospital ownership types -- nonprofit, for-profit, and government -- and their spillover effects. We estimate the effects of for-profit market share in two ways, on the provision of medical services and on operating margins at the three types of hospitals. We find that nonprofit hospitals' medical service provision systematically varies by market mix. We find no significant effect of market mix on the operating margins of nonprofit hospitals, but find that for-profit hospitals have higher margins in markets with more for-profits. These results fit best with theories in which hospitals maximize their own output.

  6. MARKETING STRATEGY DEVELOPMENT FOR A COMPANIES PROVIDING SPECIAL EQUIPMENT SERVICES IN NOVOSIBIRSK REGION

    Directory of Open Access Journals (Sweden)

    Isaeva N. A.

    2014-12-01

    Full Text Available In Russia some companies didn’t have a marketing strategy yet, but marketing is very important part of company management. In the case of the absence of the marketing strategy, a director risks to fill the storage by goods with no demand, or to try to do some useless services, to encounter with unknown competing goods, or to reduce some successful operations. In the article was developed methodic techniques and economic-mathematical models for creating the marketing strategy for companies providing special equipment service in Novosibirsk region. Using the proposed models and methods was created marketing strategy for «TC Athena» with regard to the sphere of activity of the company.

  7. The Impact of National Macro-Environmental Variables on Tourism Services Consumption in Romania

    Directory of Open Access Journals (Sweden)

    Untaru E.

    2009-12-01

    Full Text Available The studies of consumers’ demand represent the main objective of market research, the importance of these studies being emphasized in all marketing literature. In order to better understand the complex mechanisms of changing the needs for goods or services into demand, the marketing theory includes studying the consumer behaviour as regards tourism goods and services.

  8. Environmental Policies, Product Market Regulation and Innovation in Renewable Energy

    International Nuclear Information System (INIS)

    Nesta, Lionel; Vona, Francesco; Nicolli, Francesco

    2012-10-01

    We investigate the effectiveness of policies in favor of innovation in renew- able energy under different levels of competition. Using information regarding renewable energy policies, product market regulation and high-quality green patents for OECD countries since the late 1970's, we develop a pre-sample mean count-data econometric specification that also accounts for the endogeneity of policies. We find that renewable energy policies are significantly more effective in fostering green innovation in countries with deregulated energy markets. We also find that public support for renewable energy is crucial only in the generation of high-quality green patents, whereas competition enhances the generation of green patents irrespective of their quality. (authors)

  9. Consumer market survey of last-mile communication services using PLC

    Energy Technology Data Exchange (ETDEWEB)

    Kamphuis, I.G. [ECN Solar Energy, Petten (Netherlands); Olsson, M. [Sydkraft Bredband, Malmoe (Sweden)

    2002-03-01

    This paper describes, in short, the results from a market survey performed during spring 2001 in the Netherlands. A much more extensive analysis has been given elsewhere. The survey had a large response rate, which enabled us to make statistically valid conclusions for the whole Dutch market. The aim was (1) to investigate household member's interest and attitudes concerning services distributed by last-mile access techniques like PLC (Power Line Communication); (2) to explore the strategies for service offerings with a focus on distributed services, based on PLC only, or in combination with other access techniques as well as an exploration of capacity demands; (3) to draw conclusions what type of segmentation model is useful to analyze the market for communication service offerings; and (4) to present an overall strategy advice based on the market survey and on the strategy models discussed in this report, as well as other market oriented deliverables. The questionnaire, containing 30 questions, focussed on customer loyalty in a liberalised market, new possible services to be added by utility companies and the customer's assessment of energy issues, especially with regard to renewables. The data are analysed using three different segmentation schemes. A demographic, customer loyalty and decision style segmentation of the results are presented.

  10. Market variations in intensity of Medicare service use and beneficiary experiences with care.

    Science.gov (United States)

    Mittler, Jessica N; Landon, Bruce E; Fisher, Elliot S; Cleary, Paul D; Zaslavsky, Alan M

    2010-06-01

    Examine associations between patient experiences with care and service use across markets. Medicare fee-for-service (FFS) and managed care (Medicare Advantage [MA]) beneficiaries in 306 markets from the 2003 Consumer Assessments of Healthcare Providers and Systems (CAHPS) surveys. Resource use intensity is measured by the 2003 end-of-life expenditure index. We estimated correlations and linear regressions of eight measures of case-mix-adjusted beneficiary experiences with intensity of service use across markets. We merged CAHPS data with service use data, excluding beneficiaries under 65 years of age or receiving Medicaid. Overall, higher intensity use was associated (pmarkets, Medicare FFS and MA beneficiaries reported more problems getting care quickly and less helpful office staff. However, Medicare FFS beneficiaries in higher-intensity markets reported higher overall ratings of their personal physician and main specialist. Medicare MA beneficiaries in higher-intensity markets also reported worse quality of communication with physicians, ability to get needed care, and overall ratings of care. Medicare beneficiaries in markets characterized by high service use did not report better experiences with care. This trend was strongest for those in managed care.

  11. Development of Communication Strategies for the Marketing of Electronic Banking Services for Individuals

    Directory of Open Access Journals (Sweden)

    Dunas Natalia V.

    2017-03-01

    Full Text Available The main aim of the article is to study the trends in the development of communication strategies for the marketing of electronic banking services for individuals by studying the foreign experience in Digital Banking, as well as the situation in the Ukrainian banking market. There offered a comparative characteristic of banking systems of electronic banking services for clients with the purpose of working out flexible methodological approaches for the development of marketing communication strategies for remote client servicing. The characteristic features of electronic banking services and technologies in Ukraine are determined. Comparative evaluation of positive aspects and risks of remote electronic banking systems for banks as well as their client segment is conducted. Analytical aspects of the sociological survey of European banks regarding the selection of the most important priorities of the marketing strategies of financial institutions for 2017 are presented. Also the main factors determining the development of marketing communications of banks and their clients in the field of electronic payments both in Ukraine and abroad are identified. Modern directions of development of communication strategies of marketing of electronic banking services for individuals in Ukraine are proposed.

  12. Can rewards for environmental services benefit the poor? Lessons from Asia

    Directory of Open Access Journals (Sweden)

    Beria Leimona

    2009-04-01

    Full Text Available Pro-poor rewards for environmental services (RES link global priorities on poverty reduction and environmental sustainability. Emerging approaches to payment for environmental services vary in mechanism and form of payment. Rural poverty is multidimensional and the poverty syndromes vary with the intensity of landscape use and management, with the solution to lack of access to markets, education and healthcare associated with loss of natural capital. RES mechanisms have to balance effectiveness and efficiency with fairness and pro-poor characteristics, with transaction costs as obstacles to both. The economic perspective on financial transfers needs to be balanced with the social and environmental paradigms of fairness. Our first hypothesis is that only under specific circumstances, actual cash incentive to individual participants of RES will contribute substantially to poverty alleviation of ES providers. The second hypothesis is that non-financial incentive to ES providers will contribute to reducing poverty by linking the community (participants and non-participants to access to capital types (human, social/political, natural, infrastructure and financial, such as microcredit. Review of key ratios of relative number and wealth of service providers and beneficiaries supports the first hypothesis and rejects the notion of widespread potential for reducing upstream rural poverty through individual cash payments. Results of community focus group discussions support the second hypothesis through context-specific preferences for the mechanisms by which RES can trigger conditions for sustainable development.

  13. Book Review of Emerging Markets for Ecosystem Services: A Case Study of the Panama Canal Watershed

    Science.gov (United States)

    This book is an outstanding contribution to our current, applied knowledge on markets of ecosystems services. In an integrated framework of study, the authors assessed the opportunities and limitations of carbon sequestration mainly via reforestation, hydrological services (water quantity and qualit...

  14. Understanding customer switching behavior in a liberalizing Service market : An exploratory study

    NARCIS (Netherlands)

    Wieringa, Jaap E.; Verhoef, Peter C.

    2007-01-01

    In recent decades, many service markets have been liberalized, which means incumbent service firms face new competitors and must address customer switching-which from a public policy perspective, is necessary to ensure that liberalization succeeds. In this article, the authors conduct an exploratory

  15. Howard Community College 1986 Staff Services Evaluation: Internal Marketing Survey, Spring 1986. Research Report Number 45.

    Science.gov (United States)

    Radcliffe, Susan; Novak, Virginia E.

    As part of an internal marketing effort, a study was conducted at Howard Community College (HCC) to determine employees' evaluation of key educational services provided by the college. All full-time faculty, administrators, and support staff were asked to evaluate 13 areas of service on a scale of 1 (poor) to 5 (excellent) and to identify HCC's…

  16. Optimal Differentiation of International Environmental Taxes in the Presence of National Labor Market Distortions

    International Nuclear Information System (INIS)

    Felder, S.; Schleiniger, R.

    2000-01-01

    We explore the implication of the 'double dividend' debate for international environmental taxes. In our scenario, small open economies with different labor market distortions follow a common environmental policy and use national environmental tax revenues to finance labor tax cuts. Since the double dividend hypothesis does not hold, a high labor tax implies a low environmental tax relative to other countries. The optimal differentiation of international environmental taxes is proven to be a function of the national labor tax rates and the uncompensated elasticities of labor supply. 20 refs

  17. Hotel services for hypotonics in Ukraine: scientific-practical results of eco-nomic-organizational and marketing substantiation

    Directory of Open Access Journals (Sweden)

    Pereyaslova Yuliya

    2015-10-01

    Full Text Available The article is dedicated to economic-organizational and marketing substantiation of the newest for Ukraine hotel service for patients with hypotension. The necessity of proposition of the market of such services is an extremely actual direction not only in hotel economy but in medical service of the country’s population today. It confirms the social targeting of the hotel service offer at the existent market, responsibility before the society and the future competitiveness of such hotel.

  18. Partner selection in B2B information service markets

    NARCIS (Netherlands)

    Wuyts, Stefan; Verhoef, Peter C.; Prins, Remco

    This study investigates the impact of selection criteria associated with interpersonal interaction (such as good personal relationships) on supplier consideration. More specifically, it examines how the importance of these criteria depends upon service-related dimensions. This is an experimental

  19. Facility Service Market an European Overview based on EU Statistics

    Directory of Open Access Journals (Sweden)

    Alexander Redlein

    2017-01-01

    Full Text Available The macro-economic impact of facility management and facility services in special was not scientifically analysed by now. Some studies analysed single countries but were mainly lacking solid data. Especially a Pan European comparison is lacking. This paper presents the results of an in depth analysis of the Eurostat figures. It compares the facility service industry with other industries in particular the construction industry. It also compares the largest European economies (Germany, France and Italy. The study concentrates on the outsourced services only, as these are listed in the European Statistics. The results show big differences between the European countries. It also highlights that the facility service industry is the third largest regarding number of employees and the fourth largest regarding value added.

  20. References in the Digital Age: Marketing and Services in Virtual Worlds

    Directory of Open Access Journals (Sweden)

    Octavia-Luciana Porumbeanu

    2008-01-01

    Full Text Available The digital age has brought major changes at the level of the reference services offered by libraries. The emergence of competition, represented by numerous organizations that also provide information services, has necessitated the reorganization of reference services so that they function according to the market laws. In this context marketing has become an essential tool for libraries. They must develop strategies to make sure that users will continue to ask for their services. The number of those attracted to online information services is growing and many traditional users of libraries may be encountered at present in virtual environments where the possibilities for communication and interaction, for sharing information and generating knowledge are clearly better. Many libraries have already taken the step towards the virtual world and offer now assistance and information services in environments such as Second Life where there are possible both games and educational activities.

  1. New information technology and communication in health care: using e-mail for marketing services

    Directory of Open Access Journals (Sweden)

    Jorge Iván Martínez Espitia

    2015-01-01

    Full Text Available Research that was conducted was aimed to determine their use of e-mail independent health professionals. Email is one of the tools of information and communication that has shown great versatility and efciency as a means to improve the relationship between those who provide services or sell products users. Good communication is essential to keep current customers and attract new business prospects. To achieve the objective of the research a survey that measured the perception and use of email marketing by independent health professionals was conducted in Colombia. Four variables, including tenure email account, receiving these email accounts marketing of products or services, read marketing emails and use by marketing professionals were measured with email. The result of this study showed that independent health professionals in Colombia are familiar with this type of marketing. Generally interested incorporate it as one of your marketing tools, but do not know how to do this activity, which is described in a simple way how to do a marketing campaign with the use of emails to the users of health services.

  2. Marketing medical services to the affluent. Part II of "An emerging niche market opportunity".

    Science.gov (United States)

    Pulaski, M J

    1997-01-01

    Society is split between a desire for access to quality health care and a reluctance, by some, to pay for it. Looking at this cost/access dichotomy historically enables one to recognize an emerging niche market--designer care delivered in a boutique setting.

  3. The modelling of education services and labour markets from marketing position

    Directory of Open Access Journals (Sweden)

    Savchenko Sergii Olegovych

    2015-10-01

    Full Text Available The methodology of decision preparation was created and implemented. It is based on imitational modeling of cooperation between education and labor markets. The constant increasing of information volume, its dependence on external environment state and internal organization was also included into the methodology. The main aim is increasing of effectiveness of the system of higher education institution management.

  4. From Product- to Service-Oriented Strategies in the Enterprise Software Market

    Science.gov (United States)

    Xin, Mingdi

    2009-01-01

    The enterprise software market is seeing the rise of a new business model--selling Software-as-a-Service (SaaS), in which a standard piece of software is owned and managed remotely by the vendor and delivered as a service over the Internet. Despite the hype, questions remain regarding the rise of this new service model and how it would impact the…

  5. Can Market Capitalism Be Greened? Environmental Education Revisited

    Science.gov (United States)

    Hill, Deb J.; Tulloch, Lynley

    2013-01-01

    Widespread recognition of the detrimental effects that human activities have had on nature and its ecosystems can now be found in every domain of public policy. Since the inception of international accords in the 1970s provoked greater engagement by nations in environmental amelioration measures, "education" has been lauded as an important panacea…

  6. EnviroAtlas - Ecosystem Service Market and Project Areas, U.S., 2015, Forest Trends' Ecosystem Marketplace

    Data.gov (United States)

    U.S. Environmental Protection Agency — This EnviroAtlas dataset contains polygons depicting the geographic areas of market-based programs, referred to herein as markets, and projects addressing ecosystem...

  7. EnviroAtlas - Ecosystem Service Market and Project Enabling Conditions, U.S., 2016, Forest Trends' Ecosystem Marketplace

    Data.gov (United States)

    U.S. Environmental Protection Agency — This EnviroAtlas dataset contains polygons depicting conditions enabling market-based programs, referred to herein as markets, and projects addressing ecosystem...

  8. [Supplementary services used as marketing tools in the competition among private practice doctors].

    Science.gov (United States)

    Meurers, Horst

    2009-01-01

    What is the relation between additional healthcare services, marketing and competition among office-based physicians? The best and truly effective marketing strategy is a satisfied patient recommending his doctor's services to others. Hence, good marketing starts with a convincing service concept, not just with advertising. More and more frequently patients ask for supplementary health service offerings. Additional services tailored to individual practices--e.g., in the field of nutrition, sports, fitness, wellness, aesthetics--meet the patients' demands, but at the same time they provide a competitive advantage over the ordinary medical practice. And what is more, these additional healthcare services have a nice side effect: they earn an additional income which is not unwelcome in times of decreasing revenues from the public healthcare system. The much sought-after potential for additional services and income can be achieved by offering commercial medical services, e.g., the sale of healthcare products. The coexistence of the doctor's commercial and non-commercial medical services is admissible as long as certain rules of professional conduct and tax laws are followed.

  9. Positioning patient-perceived medical services to develop a marketing strategy.

    Science.gov (United States)

    Jung, Minsoo; Hong, Myung-Sun

    2012-01-01

    In today's medical market, marketing philosophy is being rapidly transformed from customer searching to patient satisfaction and service improvement. The principal objective of this study was to contribute to the establishment of a desirable medical marketing strategy, through the factors of customer satisfaction and the positioning of patients' perceptions by marketing institutions. The data were collected from 282 students of the College of Public Health and Medicine in Seoul. The survey tools were developed using the SERVQUAL scale. Analysis in this study involved both statistical and network analysis. The former was used to verify the determinants of service satisfaction as perceived by respondents, via factor analysis and multiple regression analysis. The latter was obtained using a positioning map and 2-mode network analysis with the matrix data converted from raw data. The determining factors for patient satisfaction were identified as facilities, accessibility, process, physicians, and medical staff. The regression equation was significant (R = 0.606), and the most influential variable was the service quality of physicians (β = .569). According to multidimensional scaling, the positioning of medical institutions indicated that patients' perceptions were affected by hospital size and specialization. By recognizing and managing patient satisfaction, medical institutions are able to foster customer loyalty and, in turn, to enhance service quality. It is necessary to develop an adequate marketing mix to provide better medical services and to overcome medical competition among institutions.

  10. Directions in healthcare research: Pointers from retailing and services marketing

    NARCIS (Netherlands)

    van Rompay, Thomas Johannes Lucas; Dijkstra, K.

    2010-01-01

    Purpose: Although the importance of the environment in relation to healing processes has been well established, empirical evidence for environmental effects on patient well-being and behavior is sparse. In addition, few attempts have been made to integrate insights from related fields of research

  11. Directions in healthcare research : Pointers from retailing and services marketing

    NARCIS (Netherlands)

    Van Rompay, Thomas J L; Tanja-Dijkstra, Karin

    Purpose: Although the importance of the environment in relation to healing processes has been well established, empirical evidence for environmental effects on patient well-being and behavior is sparse. In addition, few attempts have been made to integrate insights from related fields of research

  12. Florists' physical distribution customer services in the marketing of roses.

    NARCIS (Netherlands)

    Koelemeijer, K.

    1991-01-01

    Providing customers with excellent customer service creates a competitive advantage. In order to establish this, a ‘total chain approach’ must be followed, starting with the consumer. In this paper the cut flower logistical chain is partly analyzed by focusing on the consumer. A model -of the

  13. Social and cultural capital in project marketing service firms: Danish architectural firms on the German market

    DEFF Research Database (Denmark)

    Skaates, Maria Anne; Tikkanen, Henrikki; Alajoutsijärvi, Kimmo

    2002-01-01

    , cultural capital accumulation entails such things as building visible buildings, winning design competitions, or obtaining important tenders, whereas social capital is accumulated through the recognition by other construction industry actors that one is a member of their circles. The cases presented......This article analyses the marketing activities of three Danish architectural firms in Germany during the 1990s from a perspective that is new to project marketing, in that the Bourdivan concepts of social and cultural capital are applied to the offerings and activities of firms. In architecture...... provide support for our claim that the accumulation of social and cultural capital is crucial to acquiring architectural projects, while also indicating that cultural and social capital are internationally transferable to a limited extent only. This in turn suggests that national construction industries...

  14. Payments for environmental services: A solution for biodiversity conservation?

    OpenAIRE

    S. Wertz-Kanounnikoff

    2006-01-01

    Metadata only record "Direct payments for environmental services (PES) are increasingly becoming subject of national development strategies and of actions promoted by large networks of non-governmental conservation organizations as means to finance biodiversity conservation. They arose also partly in response to the criticism against the efficiency of traditional approaches to conservation. Based on a literature review, the objective of this note is to assemble lessons learned from PES sch...

  15. Analisis Service Marketing-mix dan Pengaruhnya terhadap Keputusan Pemilihan Jasa Pendidikan Program Pascasarjana

    OpenAIRE

    Sefnedi

    2013-01-01

    Higher educational sector plays a major role on Indonesia's human development. Therefore, higher education market faces keen competition including in west sumetera. The main purpose of this study was to examine the impact of service marketing-mix on consumer's buying decision. A total of 149 feedback reveived from the 162 questionnaires distributed. The findings incate that only dimensions of product, promotion, place, people, and process are found to have positif and significant impact on co...

  16. Marketing Research and Entry Mode Suggestions, Case Turijobs Tourism Services S.L.

    OpenAIRE

    Arkhipova, Olga; Pustovalova, Varvara

    2010-01-01

    The thesis was conducted for the Spanish company Turijobs Tourism Services S.L., which operates in the tourism employment sector. The interest in the subject has risen during the practical training period of one of the authors in the company. The goal of this work was to investigate which factors are to be taken into consideration when planning the entry into the Russian market. The theoretical part consists of two different sets. The first one describes how a marketing research should b...

  17. Specific features of domestic banks activity in the factoring services market

    Directory of Open Access Journals (Sweden)

    Trygub Olena V.

    2014-01-01

    Full Text Available The article analyses specific features of formation and development of the domestic factoring market. In the result of the study the article establishes that development of factoring in Ukraine took place due to active participation of banking institutions in this process and nowadays they are leaders in the domestic factoring services market due to possessing significant competitive advantages if compared with non-banking companies that specialise in factoring. The article detects that nowadays the banks are not only offerers of factoring services and finance factoring operations of other market participants, but also take an active part in establishment of factoring branches and are consumers of factoring services. In order to accelerate development of international factoring in Ukraine, the article offers such forms of state support of banks, which render factoring services to domestic exporters. The article recommends to focus banks’ attention, under modern conditions that are characterised with volatility of financial markets, on factoring servicing of those clients, whom they have long business relations with, without jeopardising themselves through provision of factoring services to a big number of small debtors. The article provides schemes of banks’ co-operation in the sphere of “non-classic” factoring with accredited factoring companies.

  18. The changing trend in marketing of financial services: an empirical study on bank performance in Nigeria

    Directory of Open Access Journals (Sweden)

    Abiodun Eniola Alao

    2014-07-01

    Full Text Available The long years of marketing practices in the Nigerian banking industry has recorded low level standards relative to global standard practice. The effect on the overall industry performance measurable basically in terms of customer satisfaction, customer loyalty and brand equity has been on the negativity. In some cases, banks overall performance level was never assessed based on customer orientation, value and other customer related measures rather on some quick financial indicators. This poor orientation towards marketing has rather become a forgone especially in the banking area of financial services in Nigeria. This study was therefore conducted to examine the changing trend towards embracing marketing philosophy and the extent of the banks’ performance level in response to changing expectations of customers. Theoretical issues relating marketing, customer philosophy, financial marketing, customer loyalty, satisfaction, and brand equity were explored to establish the key performance variables and the existing relationships amongst them. Empirical study was equally carried out with the use of questionnaire, administered on randomly selected banks’ customers and management staff. Data collected were analyzed on the basis of critical measures which include customer awareness, market sensitivity to financial delivery, customer profile and sophistication through the use of Spearman Rank Correlation Coefficient. The result among other things shows that there is a significant relationship between the new trend towards marketing orientation, financial services in the banking industry and performance level. Based on this study, we recommend improved marketing performance and training to enhance service delivery, customer satisfaction, and customer loyalty across all banks in the geographical places of the Nigerian financial markets.

  19. Rural hospital ownership: medical service provision, market mix, and spillover effects.

    Science.gov (United States)

    Horwitz, Jill R; Nichols, Austin

    2011-10-01

    To test whether nonprofit, for-profit, or government hospital ownership affects medical service provision in rural hospital markets, either directly or through the spillover effects of ownership mix. Data are from the American Hospital Association, U.S. Census, CMS Healthcare Cost Report Information System and Prospective Payment System Minimum Data File, and primary data collection for geographic coordinates. The sample includes all nonfederal, general medical, and surgical hospitals located outside of metropolitan statistical areas and within the continental United States from 1988 to 2005. We estimate multivariate regression models to examine the effects of (1) hospital ownership and (2) hospital ownership mix within rural hospital markets on profitable versus unprofitable medical service offerings. Rural nonprofit hospitals are more likely than for-profit hospitals to offer unprofitable services, many of which are underprovided services. Nonprofits respond less than for-profits to changes in service profitability. Nonprofits with more for-profit competitors offer more profitable services and fewer unprofitable services than those with fewer for-profit competitors. Rural hospital ownership affects medical service provision at the hospital and market levels. Nonprofit hospital regulation should reflect both the direct and spillover effects of ownership. © Health Research and Educational Trust.

  20. Payments for environmental services in upper-catchments of Vietnam: will it help the poorest?

    Directory of Open Access Journals (Sweden)

    Damien Jourdain

    2009-03-01

    water, an important share of the villagers had little access to water during the months where it would be critically needed to cultivate a second rice crop. Therefore, watershed governance has far-reaching consequences that need to be recognized. We developed a recursive dynamic model shifting cultivators that integrated the dynamics of soil fertility over time and farmers decisions in order to analyse their potential participations in PES schemes. We simulated farmers without paddy land, and without access to markets. The model predicted that unless in-kind grain transfers are feasible, studied agricultural households are unlikely to participate voluntarily into a land retirement program. Overall, there is no easy solution to tackle both environmental and welfare issues of poorest potential suppliers of environmental services in the upper-catchments of Northern provinces of Vietnam, especially when they do not have access to markets.

  1. The Mexican market for electrical equipment and services

    International Nuclear Information System (INIS)

    Robinson, J.

    1994-05-01

    Most of Mexico's electric power needs are supplied by the Comision Federal de Electricidad (CFE). Total installed capacity is ca 33,000 MW, of which ca 42% comes from oil-fired generation and 26% hydroelectric. Electricity consumption is expected to grow at ca 6%/y between 1993 and 2000; to meet this demand, CFE plans to build nearly 14,000 MW of additional generating capacity to cost ca $34 billion. A new law governing the electric power sector recently privatized electrical project construction and provided for private financing. Construction of all larger generation and transmission projects has been privatized, thereby deregulating and simplifying the bidding process for Canadian firms wishing to bid, subcontract, or supply equipment or materials. The most notable opportunities for Canadian firms are in transmission projects. The Mexican electrical manufacturing industry comprises ca 2,000 firms employing 150,000 people. Branch plants of global firms plus domestic companies supply over 70% of market demand. Production of equipment and materials for the electrical sector is well integrated with suppliers and customers, and manufacturers are seeking imports to replace abandoned product lines as the industry rationalizes. These, along with more sophisticated equipment not made in Mexico, provide opportunities for Canadian suppliers. The North American Free Trade Agreement gives preference to Canadians over offshore competitors, and eliminates many barriers to exports. Canada's Export Development Corporation provides financing with a line of credit for the electrical sector. Marketing in Mexico is best done through personal visits and capable local representation. A directory of Mexican electrical manufacturers who import is appended. 1 tab

  2. SERVICES MARKETING WITHIN BUSINESS-TO-BUSINESS CONTEXT: A CONTENT ANALYSIS OF 1996 – 2014 PERIOD

    Directory of Open Access Journals (Sweden)

    Ceren Akman Biyik

    2017-06-01

    Full Text Available The aim of the study is to conduct a content analysis of services marketing within business-tobusiness context that were published between years 1996-2014. A qualitative approach was used and content analysis was conducted on 71 articles from 24 journals in this study. Firstly, thematic investigation was conducted, and then coding process was completed. According to the results of content analysis, top research topics are determined based on services marketing and business-to-business context. The findings of the study also showed the least studied topics and shed light on new research areas to the researchers in the field of services marketing and business-to-business.

  3. Insights of School Head About Marketing Education Services Through Digital Media

    Directory of Open Access Journals (Sweden)

    Samer Iqbal

    2016-06-01

    Full Text Available This study mainly focuses on the insights of a private school’s head pertaining to the use of digital media in educational marketing. The qualitative research paradigm was chosen for this study and in depth phenomenological interview was conducted from a head of a private school. Two themes were extracted from the data: Marketing educational services through digital media and its challenges, and digital media tool for marketing education services. The study revealed that the school head perceived the digital media to be cost-effective marketing strategy that was multidimensional and value-driven, but due to lack of awareness, skills, attitude, and sense of maturity among stakeholders, digital media was ignored and was not much used as a cost-effective marketing tool. Nevertheless, it is proposed that by hiring marketing personnel to promote services professionally, by aligning their strategies according to the demands of their customers, and by inviting customers’ voice on digital platforms, digital media can become a cost-effective and a valuable tool for mercerization of education.

  4. Development and Creation of Competitive Advantages in the Function of Marketing Services in Financial Institutions

    Directory of Open Access Journals (Sweden)

    Fatos UKAJ

    2016-09-01

    Full Text Available The marketing of the financial services by financial institution is regarded as an easier job. This is due to the fact that, in most cases, when a client is gained, he/she remains loyal to the institution on a long term. Nowadays, taking into consideration the needs of the consumers - clients who are undergoing a constant change - financial institutions are faced with a necessity to have the required knowledge and information regarding what and how to meet the needs of their clients. Financial institutions have reached a stage of adapting their daily activities with the demands of their clients. Thus, this is due to the available information which deals with the needs of the clients, opportunities of financial institution themselves, structural changes in the services provided, and the changes in the market which includes competition. This paper will strive to present the stages of the marketing development in financial institutions through the acquisition of knowledge regarding the finances and marketing of these services. It also involves the current concept and approach towards marketing by financial institutions in Kosovo. Adopting new approaches would satisfy the client and would strengthen the position of financial institution. In addition, through this analysis, we will try to show the importance of including the concept of marketing in the operations and strategies of financial institutions for a successful business.

  5. The Marketing of River Forwarding and Freight Services

    Directory of Open Access Journals (Sweden)

    Georgeta Modiga

    2015-08-01

    Full Text Available River forwarding and freight contain, on the one hand, the movement of goods on the river and on the other hand, services related to handling, storage, issuance of documents and payment of all rendered services. Currently, inland navigation in Europe and on other continents has an increasing share of the overall transport of goods. From the statistical published data it results, for example, that in Central Europe the inland waterway has nearly 1/3 of all traffic, with a constant growth tendency. The volume of goods handled on the river is directly related to the degree of development of material and technical base of the river transportation system, respectively, it depends on the number and capacity of the used vessel, size and level of equipment of ports, and the navigability of the waters.

  6. 2004 Power marketing program draft environmental impact statement

    International Nuclear Information System (INIS)

    1996-04-01

    This is volume 3 of a draft environmental impact statement from the Western Power Administration's Sierra Nevada Region. Information is included on the following topics: statutory and legal framework; Sierra Nevada region customer groups and economic regions; renewable technology cost information matrix; hydrological assumptions; recreation resources along river reaches and the delta; archaeological and historical aspects; power resources in PROSYM; air quality regulatory structure; energy generation for PROSYM cases; overall power costs for utility, agriculture, and other customers; socioeconomic impacts in specific economic regions; projected air resource impacts; and land use, water quality, and solid waste impact factors

  7. Telecommunication service markets through the year 2000 in relation to millimeter wave satellite systems

    Science.gov (United States)

    Stevenson, S. M.

    1979-01-01

    NASA is currently conducting a series of millimeter wave satellite system market studies to develop 30/20 GHz satellite system concepts that have commercial potential. Four contractual efforts were undertaken: two parallel and independent system studies and two parallel and independent market studies. The marketing efforts are focused on forecasting the total domestic demand for long haul telecommunications services for the 1980-2000 period. Work completed to date and reported in this paper include projections of: geographical distribution of traffic; traffic volume as a function of urban area size; and user identification and forecasted demand.

  8. Evaluation of a Consumer-Generated Marketing Plan for Medication Therapy Management Services

    Directory of Open Access Journals (Sweden)

    Brian J. Isetts

    2012-01-01

    Full Text Available The purpose of this project was to utilize a consumer-directed, care model redesign methodology to develop and evaluate a marketing plan for medication therapy management services (MTMS provided in community pharmacies. This was accomplished through a six-step process: (1 application of "design thinking" for eliciting consumer input on redesigning MTMS and marketing approaches, (2 exploratory research, (3 focus group analysis, (4 marketing plan development, (5 marketing plan implementation, and (6 marketing plan evaluation. The findings showed that the application of "design thinking" and focus group analysis was useful for creating a consumer-directed marketing plan for medication therapy management services (MTMS. Implementation and evaluation of the MTMS Marketing Plan revealed that the most successful pharmacies were those that had established business associate agreements with the medical clinics closest to their site of practice, including access to electronic health records. This "virtual electronic presence" of pharmacists in the medical care system was highly consistent with the consumer demand we uncovered for a visible relationship between pharmacists, physicians and other health care providers.   Type: Original Research

  9. Payments for environmental services in Costa Rica: from Rio to Rio and beyond

    Energy Technology Data Exchange (ETDEWEB)

    Porras, Ina; Miranda, Miriam; Barton, David; Chacon-Cascante, Adriana

    2012-05-15

    Costa Rica has shown how a small developing country can grab the bull of environmental degradation by the horns, and reverse one of the highest deforestation rates in Latin America to become the poster child of environment success. Key to its achievement has been the country's payments for environmental services (PES) programme, which began in 1997 and which many countries are now looking to learn from, especially as water markets and schemes to reward forest conservation and reduced deforestation (REDD+) grow. Within Costa Rica too, there is a need to first reflect on how the contexts for, and challenges facing, PES have changed; and continue building a robust programme that can ensure the coming decade is as successful as the past one.

  10. On the battleground of environmental and competition policy: The renewable electricity market

    Science.gov (United States)

    Meszaros, Matyas Tamas

    Renewable energy sources have become increasingly important in the efforts to provide energy security and to fight global warming. In the last decade environmental policy has increased the support for renewable electricity. At the same time the electricity sector was often subject of antitrust investigation because of relevant market concentration, and market power. This dissertation looks at the renewable electricity market to analyze the effect of environmental policy on competition. The first chapter provides a short introduction into the regulatory schemes of electricity markets. The second chapter analyzes the demand side of the electricity market. The estimations show that there was no significant change in the income and price elasticity in the electricity consumption of the US households between 1993 an 2001, although there was several policy initiatives to increase energy efficiency and decrease consumption. The third chapter derives a theoretical model where the feed-in tariff and the tradable green certificate system can be analyzed under oligopolistic market structure. The results of the model suggest that the introduction of the environmentally friendly regulatory schemes can decrease the electricity prices compared to the case when there is no support for renewable energy. The other findings of this model is that the price of electricity rises when the requirement for renewable energy increases. In the fourth chapter a simulation model of the UK electricity market is used to test the effect of mergers and acquisitions under the environmental support scheme. The results emphasize the importance of the capacity limit, because it can constrain the strategic action of the electricity producers. The results of the simulation also suggest that the increasing concentration can increase the production and lower the price of electricity and renewable energy certificates in the British Renewable Obligation system.

  11. The Tradeoffs between Market Returns from Agricultural Crops and Non-Market Ecosystem Service Benefits on an Irrigated Agricultural Landscape in the Presence of Groundwater Overdraft

    Directory of Open Access Journals (Sweden)

    Kent F. Kovacs

    2016-11-01

    Full Text Available Groundwater overdraft has consequences in the long-run for the economic and ecological sustainability of an agricultural landscape. In response to aquifer depletion, we examine the tradeoff of non-market ecosystem service benefits (e.g., groundwater supply, greenhouse gases, and surface water quality and market returns from crops in the Lower Mississippi River Delta. Farmers may turn to conjunctive water management using on-farm reservoirs and tail water recovery when groundwater pumping becomes expensive. We use separate objectives for market returns from crops and the non-market benefits of ecosystem services to study whether on-farm reservoirs are built with optimal cropping and irrigation choices. The use of reservoirs enables the landscape to attain up to 10% higher market returns for a given level of all non-market ecosystem service benefits by lowering the costs of irrigation, increasing groundwater levels, and reducing fuel combustion and associated greenhouse gas (GHG emissions from groundwater pumping. A landscape that internalizes both non-market ecosystem service benefits and market value from crops has 30% greater social value than a landscape where only market returns or only non-market value is optimized.

  12. DEVELOPMENT OF SERVICE MARKET OF HIGHER EDUCATION AS A PRIORITY DIRECTION OF VOCATIONAL SCHOOL MODERNIZATION

    Directory of Open Access Journals (Sweden)

    N. N. Bedenko

    2014-09-01

    Full Text Available The article deals with the analysis of the developed market of higher educational services, various problems in the regional higher education service markets are designated and disproportions in the educational services market are revealed which in case of a suspense pass into the category of barriers to representatives of all interested parties.In the unstable conditions of a social and economic situation in our society, absence of the forecast of economy development, formation of profile structure of specialist training is complicated. Violation of traditional educational communications with employers, weak influence of professional communities on educational system development, backwardness of a labor market complicates reduction of education content in compliance with economic and social sphere requirements, the organization of practical training for students, employment of graduates. New conditions of providing educational services in Russia, such as transition from the state monopoly to a multistructure education system as well as paid education have caused a need of reorganization in the work of educational institutions. Competitive fight for the consumer has toughened requirements to quality and conditions of training service. Creation of an extensive network of the most various non-state educational institutions, penetration of the foreign educational institutions into Russian market which have a rich market experience in the field of professional education, possibility for Russian citizens to get education abroad  have resulted in the fact that consumers of educational services can now make an independent choice of various training programs, depending on its contents, forms and training methods, as well as conditions of their acquisition.

  13. Webinar as the innovative marketing tool: its place and a role in system of advancement of educational services

    Directory of Open Access Journals (Sweden)

    Matuhina Tatiana Vasilevna

    2011-04-01

    Full Text Available Marketing of webinar represents research which is carried out by seminar carrying out in a network the Internet, by means of virtual conference. Webinar as the innovative marketing tool allows the buyer to investigate a product or service, and to the supplier to investigate requirements and interests of the consumers by means of decrease in expenses for marketing since the technology of webinar-marketing is much more economic traditional than means of marketing, advertising, polls, seminars and conferences.

  14. The oil and gas equipment and services market in India

    International Nuclear Information System (INIS)

    2002-01-01

    In terms of purchasing power, India represents the fourth largest economy in the world. In the year April 1, 2001-Mar 31, 2002, it was estimated that India had a 5.4 per cent growth in gross domestic product (GDP). Canada experienced a 19.9 per cent increase in exports to India in 2001, reaching 656 million dollars. With the world's six-largest energy consumption, oil demand in India is expected to grow to 179 million tonnes in 2006-2007, while the demand for natural gas is expected to reach 231 million cubic metres per day in the same period. To meet this growing demand, India will require investments in the order of 150 billion dollars over the next 10 to 12 years. The oil and gas industry is being opened to the private sector and foreign direct investment, due to new government policies on exploration, production, distribution, and sales. Foreign involvement in exploration, previously restricted to Indian state-owned firms, is now allowed through the New Exploration Licensing Policy. In exploration and production (E and P) activities, as well as the refinery sector, foreign ownership of up to 100 per cent is now allowed. Two Indian companies which dominate the Indian E and P sector, namely Oil and Natural Gas Corporation (ONGC) and Oil India Limited (OIL), will be upgrading their ageing infrastructure, purchasing new equipment and redeveloping existing oil and gas fields, thereby creating opportunities for the supply of equipment and services. Canadian companies possessing the latest technologies and services in exploration, drilling machinery and equipment, directional drilling services, production machinery and equipment, enhanced recovery services, deep-water drilling equipment and services, and equipment for coal methane E and P should benefit from these opportunities. Over 12,000 kilometres of pipelines are being planned across India, as well as private opportunities in the refinery sector which was opened to the private sector in April 2002. Occasional

  15. Energy-related services - marketing potentials and successful strategies; Energiedienstleistungen - Marktpotentiale und Erfolgsfaktoren

    Energy Technology Data Exchange (ETDEWEB)

    Boede, U.; Koewener, D. [Fraunhofer-Institut fuer Systemtechnik und Innovationsforschung (ISI), Karlsruhe (Germany)

    2000-07-01

    The paper explains two examples of energy-related services, contracting and energy consulting. The essential parameters and factors determining the future development of the markets are described together with the organizational factors that determine the success of energy-related services marketing. (orig./CB) [German] Als Beispiele fuer Energiedienstleistungen werden in diesem Vortrag Contracting und Energieberatung erlaeutert. Dazu werden die wesentlichen Bestimmungsgroessen der zukuenftigen Marktentwicklung dargestellt und aufgezeigt, welche Faktoren in wirtschaftlicher und organisatorischer Hinsicht entscheidend fuer ein erfolgreiches Energiedienstleistungsangebot sind. (orig./CB)

  16. Environmental policies and regulations on the electricity market in EC

    International Nuclear Information System (INIS)

    Boucher, J.

    1990-01-01

    The use of natural resources like ground and water, the emissions of noxious gases and particles, the thermal rejections, the production of waste and the noise are the main environmental impacts associated with the production of electricity. Emission regulations and standards have been selected so far by the European Community (EC) and the different Member States to deal with the abatement problem. They simply consist in defining some ceilings or regulations for the different types of noxious gases and particles which are emitted by power plants and forcing the power generation companies to comply with these norms within some pre-determined time period. They can also take the form of a general constraint on the sulfur content of the fuel, for example. Tables of emission limits for various gases from existing and new plants are presented. 3 figs., 8 tabs

  17. Product policy - the main component of the marketing mix in the Romanian health services

    Science.gov (United States)

    Coculescu, BI; Purcarea, VL; Coculescu, EC

    2016-01-01

    The objectives of the reforms in the EU healthcare systems are based on the implementation of the marketing concept in the health systems, which are, among other things: • efficient management of the financial resources and control costs of the rendered health services; • increased satisfaction of the clients of health care services; • broad accessibility to health services; • effective implementation of modern technologies; • rational stimulation of medical services consumption; • achievement of a fair and neutral competition between the public/ private providers and health insurance companies; • introduction of performance criteria in order to increase the incomes of the medical staff and hierarchy in hospitals; • implementation of modern management methods in health services management; • decentralization of the public healthcare system. Product policy in the medical system of healthcare - the most important component of the marketing mix - is the attitude that addresses a medical organization to the volume, structure, and diversity of services subject to their own activities in relation to the requirements of the services market and the competitive actions of other medical institutions. PMID:27974913

  18. Product policy - the main component of the marketing mix in the Romanian health services.

    Science.gov (United States)

    Coculescu, B I; Purcarea, V L; Coculescu, E C

    2016-01-01

    The objectives of the reforms in the EU healthcare systems are based on the implementation of the marketing concept in the health systems, which are, among other things: • efficient management of the financial resources and control costs of the rendered health services; • increased satisfaction of the clients of health care services; • broad accessibility to health services; • effective implementation of modern technologies; • rational stimulation of medical services consumption; • achievement of a fair and neutral competition between the public/ private providers and health insurance companies; • introduction of performance criteria in order to increase the incomes of the medical staff and hierarchy in hospitals; • implementation of modern management methods in health services management; • decentralization of the public healthcare system. Product policy in the medical system of healthcare - the most important component of the marketing mix - is the attitude that addresses a medical organization to the volume, structure, and diversity of services subject to their own activities in relation to the requirements of the services market and the competitive actions of other medical institutions.

  19. Sustainability of financial professional services through marketing strategy- an empirical research

    Directory of Open Access Journals (Sweden)

    Dutescu Adriana

    2017-07-01

    Full Text Available All types of companies providing financial professional services use, formally or informally, marketing principles and tools for the development of their business, in order to straighten their sustainability. By the end of 2009, in Romania, the financial professional services market has had a relatively constant and predictable development, the mandatory nature of these services being their most important promoter. This article presents the results of a survey aimed to highlight the impact of different marketing principles, techniques and tools on the sustainability of financial professional services in accounting and audit nowadays. The research is based on a questionnaire circulated to professionals with the relevant expertise in the financial-accounting domain. The number of responses obtained was considered meaningful, allowing the research results to be extrapolated to the entire studied population. The respondents, whose anonymity was respected, had multiple choice answers for most of the questions and also having the option of opened answers. The main findings of our research are a starting point in providing solutions to improve the sustainability of financial professional services through a coherent, innovative and effective marketing strategy.

  20. Cooperation in environmental protection. The economics of green trade, market-based instruments and community involvement

    International Nuclear Information System (INIS)

    Roettgers, Dirk

    2013-01-01

    . The CDM, including its underlying and flanking mechanisms, is one of many possible market-based instruments (MBis) for environmental protection. Next to offset mechanisms like the CDM, some newer forms of MBis are particularly suited to help developing regions find international partners without having to rely on their government and their country's institutions too much. Employing the background of wetland-based projects, the following proposed instruments for international ecosystem protection partnerships are analyzed: (1) product certification for wetland-based goods, (2) an offset mechanism called wetland mitigation trading and (3) ecosystem certification. A static optimization model analyzes the applicability of these three MBis. Taking the example of agriculture and aquaculture, findings suggest a potential to increase welfare for all three instruments. However, product certification suffers from drawbacks owing to strong interdependencies between the ecosystem services. Wetland mitigation trading and ecosystem certification are first-best choices within this model as long as ecosystem services can be quantified properly and transaction costs are not prohibitive. Such MBis are of course not only considered as theoretical policy measures, but also implemented practically. This dissertation analyzes how participants in common-pool resource experiments cooperate in the presence. Results show that the strength of rules in an experiment can determine the relevance of group conformity for decision making: The most important indicator for conformity in the experiment loses relevance in the presence of strong rules. Other forms of guidance like personal relationships and leadership retain relevance, even in strong rules settings. Furthermore, the experiments show that framing similar to real circumstances changes results in the field. This implies the possibility to tailor experiments to their specific use: If they are meant to give concrete information on the

  1. Cooperation in environmental protection. The economics of green trade, market-based instruments and community involvement

    Energy Technology Data Exchange (ETDEWEB)

    Roettgers, Dirk

    2013-12-18

    . The CDM, including its underlying and flanking mechanisms, is one of many possible market-based instruments (MBis) for environmental protection. Next to offset mechanisms like the CDM, some newer forms of MBis are particularly suited to help developing regions find international partners without having to rely on their government and their country's institutions too much. Employing the background of wetland-based projects, the following proposed instruments for international ecosystem protection partnerships are analyzed: (1) product certification for wetland-based goods, (2) an offset mechanism called wetland mitigation trading and (3) ecosystem certification. A static optimization model analyzes the applicability of these three MBis. Taking the example of agriculture and aquaculture, findings suggest a potential to increase welfare for all three instruments. However, product certification suffers from drawbacks owing to strong interdependencies between the ecosystem services. Wetland mitigation trading and ecosystem certification are first-best choices within this model as long as ecosystem services can be quantified properly and transaction costs are not prohibitive. Such MBis are of course not only considered as theoretical policy measures, but also implemented practically. This dissertation analyzes how participants in common-pool resource experiments cooperate in the presence. Results show that the strength of rules in an experiment can determine the relevance of group conformity for decision making: The most important indicator for conformity in the experiment loses relevance in the presence of strong rules. Other forms of guidance like personal relationships and leadership retain relevance, even in strong rules settings. Furthermore, the experiments show that framing similar to real circumstances changes results in the field. This implies the possibility to tailor experiments to their specific use: If they are meant to give concrete information on the

  2. THE PARTICULARITIES OF SERVICES AND THE IMPORTANCE OF MARKETING IN HIGHER EDUCATION

    Directory of Open Access Journals (Sweden)

    Emanuela Maria AVRAM

    2014-12-01

    Full Text Available The recent changes in higher education impose an increased usage of marketing in this field, because this is the path to a more profound understanding of consumers' needs and to identifying the correct market position of the higher education institution. Moreover, it is helpful in developing various study programmes which provide graduates with the necessary skills to successfully meet the requirements of the labour market. At the same time, the employment of marketing in the academic environment not only contributes to correctly informing the public as regards the education offer and the benefits of being the holder of an academic degree, but it also strengthens the academic image and reputation on the market. Results show that higher education encompasses the particularities of services, and therefore, the marketing activities should be adapted to this field. Furthermore, adopting marketing in current activities not only helps higher education institutions in elaborating some concrete actions of attracting quality students, but it also consolidates the academic image on the market.

  3. Low-rank coal study. Volume 4. Regulatory, environmental, and market analyses

    Energy Technology Data Exchange (ETDEWEB)

    1980-11-01

    The regulatory, environmental, and market constraints to development of US low-rank coal resources are analyzed. Government-imposed environmental and regulatory requirements are among the most important factors that determine the markets for low-rank coal and the technology used in the extraction, delivery, and utilization systems. Both state and federal controls are examined, in light of available data on impacts and effluents associated with major low-rank coal development efforts. The market analysis examines both the penetration of existing markets by low-rank coal and the evolution of potential markets in the future. The electric utility industry consumes about 99 percent of the total low-rank coal production. This use in utility boilers rose dramatically in the 1970's and is expected to continue to grow rapidly. In the late 1980's and 1990's, industrial direct use of low-rank coal and the production of synthetic fuels are expected to start growing as major new markets.

  4. An assessment of market and policy barriers for demand response providing ancillary services in U.S. electricity markets

    International Nuclear Information System (INIS)

    Cappers, Peter; MacDonald, Jason; Goldman, Charles; Ma, Ookie

    2013-01-01

    An impact of increased variable renewable generation is the need for balancing authorities to procure more ancillary services. While demand response resources are technically capable of providing these services, current experience across the U.S. illustrates they are relatively minor players in most regions. Accessing demand response resources for ancillary services may require a number of changes to policies and common practices at multiple levels. Regional reliability councils must first define ancillary services such that demand response resources may provide them. Once the opportunity exists, balancing authorities define and promulgate rules that set the infrastructure investments and performance attributes of a resource wishing to provide such services. These rules also dictate expected revenue streams which reveal the cost effectiveness of these resources. The regulatory compact between utility and state regulators, along with other statutes and decisions by state policymakers, may impact the interest of demand response program providers to pursue these resources as ancillary service providers. This paper identifies within these broad categories specific market and policy barriers to demand response providing ancillary services in different wholesale and retail environments, with emphasis on smaller customers who must be aggregated through a program provider to meet minimum size requirements for wholesale transactions. - Highlights: • We identify barriers keeping demand response from providing ancillary services. • Institutional, financial and program provider business model barriers exist. • Product definitions and rules do not always accommodate demand response well. • Expected revenues are uncertain and may not exceed required investments costs. • Regulatory compact and state statutes limit opportunities for program providers

  5. Effectiveness of a Social Marketing Campaign Promoting Use of a Sexual Health Text Service by Teens.

    Science.gov (United States)

    Willoughby, Jessica Fitts

    2015-01-01

    Sexual health text message services are becoming an increasingly popular way to provide adolescents with accurate sexual health information, but promotion of such services is often limited. This study uses three quantitative methods (service use data, a text message-based questionnaire, and an in-school online survey) to assess the effectiveness of an in-school social marketing campaign promoting a sexual health text message service that connects teens directly with a health educator. The 3-month campaign was associated with increased service use, but use was still relatively low. Follow-up qualitative work that included focus groups and interviews found a number of barriers to use. Teens indicated they did not have sexual health questions, did not think of the service, or were unsure how to use it. Teens also brought up additional barriers such as concern over parents seeing the messages. Implications for text message service providers and health educators are discussed.

  6. MARKETIZATION IN PUBLIC EMPLOYMENT SERVICES: LESSONS FROM UK EXPERIENCE FOR TURKEY

    Directory of Open Access Journals (Sweden)

    Varol DUR

    2017-07-01

    Full Text Available With its liberal welfare regime and different understanding on social issues, United Kingdom separates from continental European countries. These differences create opportunities for UK’s governments to materialize “most advanced” neo-liberal reforms in the fi eld of public employment services. Not only the current situation of marketized employment services in UK, but also its historical developments provide numbers of positive and negative examples for the countries planning to implement similar reforms.. This study does not reach a conclusion indicating that UK has best or worst practices in this fi eld. However, it suggests that the UK’s example contains very valuable inputs about pros and cons of marketization in public employment services and how this process should manage. In this scope, the study aims to derive lessons from UK case for Turkish public employment services from objective point of view.

  7. Valuation of Non-Market Ecosystem Services of Forests

    DEFF Research Database (Denmark)

    Taye, Fitalew Agimass

    the contribution of variation within a stand. In the second paper, we investigate the factors that influence the choice of forest site for recreation using the survey data in which respondents were asked to indicate last visited forest sites using map tools. Relevant attributes are identified by using spatial data...... analysis. The factors that significantly influence choice of forest site include: forest area, tree species composition, forest density, availability of historical sites, terrain difference, state ownership, and distance. The third paper investigates the impact of past experience, in this case childhood...... ecosystem service provision? The first paper is undertaken using choice experiment (CE) data about people's preferences for forest characteristics in their future recreational visits. The variation between stands increases the recreational value of forests; and in some instances, may outweigh...

  8. The Payments for Environmental Services Program in Costa Rica: an Assessment of the Program’s Early Years

    Directory of Open Access Journals (Sweden)

    Carolina Antony Fonseca

    2015-04-01

    Full Text Available Costa Rica’s Payment for Environmental Services Program–PESP was launched in 1997. It is a market-oriented policy instrument designed to stimulate forest conservation by making monetary payments to landowners who choose not to engage in deforestation or to engage in forest recovery or plantations on their properties. This article focuses on the basic concepts and on the early years of the program’s performance, using data published by the program’s management agency as well as data and analysis published in a limited number of the numerous texts that examine this pioneering experience in payments for environmental services. Findings show that in its early years (between 1997 and approximately 2003 the program managed to reverse a severe process of deforestation and even expand the total area of forested lands in Costa Rica. It corrected market failures and created trade opportunities linked to the market of environmental services. It benefitted larger landowners in a more than proportional manner, a fact that precluded it from being simultaneously a poverty alleviation program. The conclusion is that the program, if targeted more precisely at small landowners, can serve as a model for comparable forest protection policies in developing countries, reducing deforestation rates, changing land uses and expanding forest cover, besides mitigating rural poverty.

  9. Valuing environmental services provided by local stormwater management

    Science.gov (United States)

    Brent, Daniel A.; Gangadharan, Lata; Lassiter, Allison; Leroux, Anke; Raschky, Paul A.

    2017-06-01

    The management of stormwater runoff via distributed green infrastructures delivers a number of environmental services that go beyond the reduction of flood risk, which has been the focus of conventional stormwater systems. Not all of these services may be equally valued by the public, however. This paper estimates households' willingness to pay (WTP) for improvements in water security, stream health, recreational and amenity values, as well as reduction in flood risk and urban heat island effect. We use data from nearly 1000 personal interviews with residential homeowners in Melbourne and Sydney, Australia. Our results suggest that the WTP for the highest levels of all environmental services is A799 per household per year. WTP is mainly driven by residents valuing improvements in local stream health, exemptions in water restrictions, the prevention of flash flooding, and decreased peak urban temperatures respectively at A297, A244, A104 and A$65 per year. We further conduct a benefit transfer analysis and find that the WTP and compensating surplus are not significantly different between the study areas. Our findings provide additional support that stormwater management via green infrastructures have large nonmarket benefits and that, under certain conditions, benefit values can be transferred to different locations.

  10. Modeling the consumer's perception of experiential marketing in the Romanian private ophthalmologic services.

    Science.gov (United States)

    Gheorghe, Consuela-Mădălina; Gheorghe, Iuliana-Raluca; Purcărea, Victor Lorin

    2017-01-01

    Introduction. The importance of experience in marketing grew, as the concept itself is very personal and difficult to measure. Experience turns out to be complicated but once placed in a context it gets significant features. As the health care competitive environment increases, marketers are looking for new and effective methods of engaging consumers by using experiential marketing strategies. Moreover, little is known about the consumers' perceptions related to ophthalmologic services. Aim. The objective of this paper was to measure the consumer's perception of experiential marketing in the Romanian private ophthalmologic services by using structural equation modeling. Materials and Methods. The Experiential Marketing model consisted of the following components: Sense Experience, Feel Experience, Think Experience, Act Experience and Relate Experience as well as the consequences of applying Experiential Marketing in the form of willingness to purchase a service, generating word-of-mouth communication and building consumer loyalty. The sampling method was non-probabilistic, using the snowball technique and the sample was made up of 190 people who wore eyeglasses for more than 3 years. The instrument for data collection was a self-administered questionnaire, which consisted of 2 parts: the first section contained several demographic questions and the second section encompassed closed end questions related to the perception of private ophthalmologic services from an experiential marketing perspective. All the second section questions were measured on a 5-point Likert scale ranging from 1 with Strongly Disagree to 5 to Strongly Agree. The data analysis was conducted in SPSS and the structural equation modeling was performed in WarpPLS version 6.0. Findings. There were 71.05% respondents, who appreciated the application of experiential marketing in private ophthalmologic services, followed by 18.95%, who were confused. The demographic profile of respondents encompassed

  11. Modeling the consumer’s perception of experiential marketing in the Romanian private ophthalmologic services

    Science.gov (United States)

    Gheorghe, Consuela-Mădălina; Gheorghe, Iuliana-Raluca; Purcărea, Victor Lorin

    2017-01-01

    Introduction. The importance of experience in marketing grew, as the concept itself is very personal and difficult to measure. Experience turns out to be complicated but once placed in a context it gets significant features. As the health care competitive environment increases, marketers are looking for new and effective methods of engaging consumers by using experiential marketing strategies. Moreover, little is known about the consumers’ perceptions related to ophthalmologic services. Aim. The objective of this paper was to measure the consumer’s perception of experiential marketing in the Romanian private ophthalmologic services by using structural equation modeling. Materials and Methods. The Experiential Marketing model consisted of the following components: Sense Experience, Feel Experience, Think Experience, Act Experience and Relate Experience as well as the consequences of applying Experiential Marketing in the form of willingness to purchase a service, generating word-of-mouth communication and building consumer loyalty. The sampling method was non-probabilistic, using the snowball technique and the sample was made up of 190 people who wore eyeglasses for more than 3 years. The instrument for data collection was a self-administered questionnaire, which consisted of 2 parts: the first section contained several demographic questions and the second section encompassed closed end questions related to the perception of private ophthalmologic services from an experiential marketing perspective. All the second section questions were measured on a 5-point Likert scale ranging from 1 with Strongly Disagree to 5 to Strongly Agree. The data analysis was conducted in SPSS and the structural equation modeling was performed in WarpPLS version 6.0. Findings. There were 71.05% respondents, who appreciated the application of experiential marketing in private ophthalmologic services, followed by 18.95%, who were confused. The demographic profile of respondents

  12. Selected Factors Affecting the Development of Auditing Services Market in Poland

    Directory of Open Access Journals (Sweden)

    Rafał Rydzak

    2010-12-01

    Full Text Available This article presents three factors affecting the development of auditing services market and its oligopoly. The binding provisions of law concerning discretionary powers of auditing companies’ proprietary rights, to some extent, petrify the current auditing market structure. By means of numerous capital access deterrents they make it impossible to compete with the most influential entities on the market. Bearing in mind the vital influence of statutory auditors on companies’ functioning, and allowing the companies access to capital, it is advisable to abolish all binding restrictions and simultaneously strengthen the internal control mechanisms facilitating high quality of financial review and statutory auditors’ independence. The auditing services market is, most of all, subject to price competition. The binding requisition of statutory auditors’ (including auditing companies salary disclosure intensifies mutual chain of audit pricing dependence and restricts competition. Properly utilized rotation principle, by strengthening the competence, might positively influence functioning of the auditing services market. It increases an opportunity of collaborating with new entities, while enforcing constant improvement of qualifications required to perform financial reviews. Hence its wider use should be postulated.

  13. SIGNIFICANCE OF THE LIAISON BETWEEN THE PARTICIPANTS IN THE CUSTOMER SERVICE MARKET

    Directory of Open Access Journals (Sweden)

    Cornelia D. IVAN (Trandafiroiu

    2014-04-01

    Full Text Available The major transformations in the supply of goods and services during the last decades entailed the development of some interactive relations between the various participants engaged in commercial operations. These relations, although naturally conflictive as for the classic negotiations between the participants, became, in certain fields, cooperation relations or even partnerships in the service of the clients on the relevant market. In this work, we intend to analyse the most significant participants in the market of lighting sources and devices (SCI and to underline the importance of the cooperation between these participants in the satisfaction of the final client requirements. The specific of this market entails the preparation of some marketing strategies to prevent the conclusion of some partnership relations at the procurement-delivery chain level as well as between the participants in this chain and the so-called market „influencers” (architects, installation companies, builders. The purpose of this approach consists in the preparation of a proposal package dedicated to the companies participating in this market for the purpose of cooperating in providing intelligent lighting solutions.

  14. EUMIS - an open portal framework for interoperable marine environmental services

    Science.gov (United States)

    Hamre, T.; Sandven, S.; Leadbetter, A.; Gouriou, V.; Dunne, D.; Grant, M.; Treguer, M.; Torget, Ø.

    2012-04-01

    NETMAR (Open service network for marine environmental data) is an FP7 project that aims to develop a pilot European Marine Information System (EUMIS) for searching, downloading and integrating satellite, in situ and model data from ocean and coastal areas. EUMIS will use a semantic framework coupled with ontologies for identifying and accessing distributed data, such as near-real time, forecast and historical data. Four pilots have been defined to clarify the needs for satellite, in situ and model based products and services in selected user communities. The pilots are: · Pilot 1: Arctic Sea Ice Monitoring and Forecasting · Pilot 2: Oil spill drift forecast and shoreline cleanup assessment services in France · Pilot 3: Ocean colour - Marine Ecosystem, Research and Monitoring · Pilot 4: International Coastal Atlas Network (ICAN) for coastal zone management NETMAR is developing a set of data delivery services for the targeted user communities by means of standard web-GIS and OPeNDAP protocols. Processing services and adaptive service chaining services will also be developed, to enable users to generate new products suited to their needs. Both data retrieved from online repositories as well as the products generated dynamically can be accessed and visualised in the EUMIS portal. For this purpose, a GIS Viewer, a Service Chaining Editor and a Ontology Browser/Discovery Client have been developed and integrated in EUMIS. The EUMIS portal is developed using a portal framework that is compliant with the JSR-168 (Java Portlet Specification 1.0) and JSR-286 (Java Portlet Specification, 2.0) standards. These standards defines the interface (contract) and lifecycle management for a portal system component, a portlet, which can be implemented in a number of programming languages, not only Java. The GIS Viewer is developed using a combination of Java, JavaScript and JSF (e.g. MapFaces). The Service chaining editor is implemented in JavaScript (using different libraries like

  15. Analysis of the market of physical culture and health services in Lviv

    Directory of Open Access Journals (Sweden)

    Yevhen Prystupa

    2017-12-01

    Full Text Available Today, fitness services are in demand among the Ukrainian population. The saturation of the market for fitness clubs in large and small cities is different. Purpose: to study the market of physical culture and health services in Lviv. Material & Methods: theoretical analysis and generalization of scientific literature, sources and information of the world Internet, comparison method, documentary method. Results: in the article the analysis of the market of the establishments that provide physical culture and health services in Lviv is presented. Fitness club "FitCurves" provides services only to women, but the fitness club "Olympus" is the only one that offers Crossfit services. "Clubs Malibu", "Kiwi fitness" have schools for the training of group coaches. Social responsibility is one of the most important principles of the network "Sport Life". Conclusion: conditions for ensuring the content and active leisure of the population of Lviv are provided: 78 fitness clubs, 16 swimming pools, 64 sports clubs, 6 tennis courts, 10 stadiums, etc. All establishments offer a wide range of fitness services. Price policy of season tickets for fitness clubs is different.

  16. An analysis on the marketing of engineering services for the cement manufacturing industry in Sub-Saharan Africa

    CSIR Research Space (South Africa)

    Meyer, JAM

    2017-09-01

    Full Text Available South African organisations that offer engineering services to the local and foreign market contribute significantly towards South Africa’s overall Gross Domestic Product (GDP). The importance of engineering services in South Africa motivates...

  17. Monetary valuation of environmental goods, services and impacts: variability of monetary values. Seminar proceedings of December 10, 2014

    International Nuclear Information System (INIS)

    Bonnet, Xavier; Ben Maid, Atika; Calvet, Melanie; Darses, Ophelie; Devaux, Jeremy; Simon, Olivier; Gatier, Alexis; Wittmann, Anne-laure; Bonnet, Xavier; Bonroy, Olivier; Ceci-Renaud, Nila; Tarayoun, Tedjani; Mercadie, Corinne; Adam, Gabrielle; Perrissin Fabert, Baptiste; Combet, Emmanuel; Casset, Loic; Meunier, David; Le Maitre, Helene; Brunel, Julien; Rotillon, Gilles

    2015-06-01

    Within the General Commission for Sustainable Development, the Service for Economics, Assessment and Integration of Sustainable Development is in charge of developing and promoting the economic valuation of policies, regulations, environmental goods and services, related to biodiversity, natural assets and environmental amenities. On December 10, 2014, it held the fifth annual seminar on monetary valuation of environmental goods, services and impacts. The first four editions respectively were devoted to economic valuation methods of environmental goods and services, implementations of these methods, uses of monetary values and methodological innovations; the 2014 seminar addressed the variability of monetary values. The ten presentations of the seminar explored the different values resulting from monetary valuation methods: what do they mean? What do they measure? Why are they relevant to integrate environmental valuation in the various economic sectors? From both a theoretical and practical point of view, theses questions were addressed by considering three main topics: the integration of environmental value in market prices, the different meanings of carbon values and the temporal variability of values used in assessment of investment projects in the transport sector. Those conferences are aimed for experts and practitioners of monetary valuation techniques as well as for users of the values produced. They provide a place to gather and facilitate dialogue between representatives from universities, government agencies and private sector involved in these issues. (authors)

  18. Current Challenges for Healthcare Services and the Opportunities Created by the Marketing Abilities

    Science.gov (United States)

    Purcărea, T; Purcărea, LV; Raţiu, M

    2008-01-01

    Life is changing dramatically, market position as part of life is becoming more and more important, and marketing, considered a key cultural architect of nowadays that involves voluntary relation exchanges between the communicating partners, is placing the patient in the center of most adequate action towards the medical future which represents his life quality. We think that the moment has come to resort to marketing as a new method to identify innovation opportunities in healthcare services' delivery, considering that the high quality of healthcare services, answering to demands of healthcare systems' consumers, represents a well recognized priority for the European citizens. Consequently, the model of ‘healthcare business’ has to rely on the value for patient by creating competition concerning the results at medical condition level. PMID:20108474

  19. Is Donor Service Area Market Competition Associated With Organ Procurement Organization Performance?

    Science.gov (United States)

    Adler, Joel T; Yeh, Heidi; Markmann, James F; Axelrod, David A

    2016-06-01

    Organ procurement organizations (OPOs) are currently evaluated on donation rates and number of organs per donor. However, there is significant variability in market characteristics which affect transplant programs' donor organ acceptance practices and OPOs' ability to successfully place higher risk organs. The impact of transplant market characteristics on OPO performance metrics has not been evaluated. The OPO performance measures were correlated annually with the Herfindahl Hirschman Index, a standard measure of market competition for centers within the OPO donor service areas from 2003 to 2011. More competitive donor service areas were associated with increased number of donors (P = 0.01) and eligible deaths (P Donor Risk Index for kidney (P = 0.03) and liver (P = 0.01) allografts. The OPOs with increased competition in liver transplant also were noted to have a higher donor conversion rate (P donors per million population (P organ utilization over time by incentivizing the use of marginal donor organs and increasing access to transplantation.

  20. THE IMPACT OF PSYCHOLOGICAL CONTRACT ON RELATIONSHIP QUALITY IN FINANCIAL SERVICES MARKET

    Directory of Open Access Journals (Sweden)

    Mario Pepur

    2013-02-01

    Full Text Available The theoretical arguments of the psychological contracts arise from the social exchange theory. According to this theory, all the parties involved in any type of relationships want to build a relationship based on mutual respect and fairness. The main goal of this paper is to explore the influence that psychological contracts have on the quality of the business-to-business relationship in the financial services market. The research conducted in this paper continued the pioneer work of Kingshott and Pecotich (2007 and by extending their conceptual model it provided the theoretical and practical insights specific to the business-to-business market. In the empirical part of the paper, the relationship between hotels and financial institutions in the Republic of Croatia is tested using the canonical correlation analysis. The results of the analysis confirm that the psychological contracts have an influence on the relationship quality between the partners in the financial services market.