Service & non-profit marketing

Directory of Open Access Journals (Sweden)

Stanković Čedomir

2002-01-01

Full Text Available Services are dominantly untouchable products which cannot be physically owned. Services promotion is difficult for its untouchables. Personal sale is very powerful in service companies because customers must interact with employees. Price is very important for service's companies. It has psychological role, economic role and it creates attitude for goal achievement. Marketing goal for nonprofit organizations is to get an answer from target market Development of marketing strategies of nonprofit organizations consists of defining and analyzing target market and creating and maintaining marketing mix. In nonprofit organizations product is usually an idea or a service. Promotion in nonprofit organizations is very important. Personal sale, promotional sale, advertising and publicity are used for communicating an idea and informing people about services.

Marketing Online Services: Product, Market and Strategy.

Science.gov (United States)

Trudell, Libby

1991-01-01

Describes characteristics of the online marketplace. Topics discussed include technology barriers; data ownership; markets for online services, including libraries and end users; marketing and promotion tactics, including exhibits and conferences, advertising, direct mail, and user groups; international marketing and service; strategic marketing…

Features of the marketing mix in environmental marketing

OpenAIRE

Bohdana Oksentyuk; Andriy Oksentyuk

2013-01-01

In the article the concept of "environmental marketing", its essence, the term "marketing mix" are defined and the key elements of the marketing mix such as product policy, pricing policy, communication policy and the distribution of environmental goods are presented. In the context of each of the components of the marketing mix their need is justified, main characteristics are defined, elements of each component with regard to their particular environmental aspect of the enterprise are shown.

Marketing Industrial Project-Related Services

DEFF Research Database (Denmark)

Cova, Bernard; Skaates, Maria Anne

2002-01-01

Services are a growing part of projects in the context of the international trend toward solution buying and selling on B2B markets. Services are also often a key source of competitive advantage in project business. Therefore the aim of this paper is to critically scrutinise the intuitive...... hypothesis that the marketing of project-related services lies somewhere at the crossroads between services marketing and project marketing....

Directions in healthcare research: pointers from retailing and services marketing.

Science.gov (United States)

Van Rompay, Thomas L J; Tanja-Dijkstra, Karin

2010-01-01

Although the importance of the environment in relation to healing processes has been well established, empirical evidence for environmental effects on patient well-being and behavior is sparse. In addition, few attempts have been made to integrate insights from related fields of research such as retailing and services marketing with findings from healthcare studies. In this paper, relevant findings and insights from these domains are discussed. What insights and findings from retailing and services marketing are (potentially) of interest to the healthcare context, and how should one interpret and follow up on these results in healthcare environments? Research in retailing and services marketing indicates that physical environmental factors (i.e., music and scent) and social environmental factors (i.e., crowded conditions) may affect consumer satisfaction and well-being. In addition, environmental effects have been shown to vary with contextual factors (e.g., the type of environment) and consumer needs (e.g., the extent to which consumers value social contact or stimulation in a specific setting). Although the evidence base for environmental factors in health environments is steadily growing, few attempts have been made to integrate findings from both domains. The findings presented indicate that environmental variables such as music and scent can contribute to patient well-being and overall satisfaction. In addition, findings suggest that these variables may be used to counteract the negative effects resulting from crowded conditions in different healthcare units. Taking into account recent developments in the healthcare industry, the importance of creating memorable and pleasant patient experiences is likely to grow in the years to come. Hence, the finding that subtle and relatively inexpensive manipulations may affect patient well-being in profound ways should inspire follow-up research aimed at unraveling the specifics of environmental influences in health

2004 Power marketing program draft environmental impact statement

International Nuclear Information System (INIS)

1996-04-01

The Western Area Power Administration (Western), created in 1977 under the Department of Energy (DOE) Organization Act, markets and transmits electric power throughout 15 western states. Western's Sierra Nevada Customer Service Region (Sierra Nevada Region) markets approximately 1,480 megawatts (MW) of power from the Central Valley Project (CVP) and other sources, and markets available nonfirm energy from the Washoe Project. The Sierra Nevada Region's marketing area is shown in Figure 1. 1. Western's mission is to sell and deliver electricity that is in excess of Project Use (power required for project operations), which for the Sierra Nevada Region is generated from CVP and Washoe Project powerplants. Western's power marketing responsibility includes managing the Federal transmission system. The hydroelectric generation facilities of the CVP are operated by the Bureau of Reclamation (Reclamation). Reclamation manages and releases water in accordance with the various acts authorizing specific projects and with other laws and enabling legislation. Western's capacity and energy sales must be in conformance with the laws that govern its sale of electrical power. Hydropower operations at each facility must comply with minimum and maximum flows and other constraints set by Reclamation, the U.S. Fish and Wildlife Service (the Service), or other regulatory agencies, acting in accordance with law or policy. This EIS describes the environmental consequences of the range of reasonable marketing alternatives that meet the needs and purposes of the proposed marketing plan

Market Segmentation for Information Services.

Science.gov (United States)

Halperin, Michael

1981-01-01

Discusses the advantages and limitations of market segmentation as strategy for the marketing of information services made available by nonprofit organizations, particularly libraries. Market segmentation is defined, a market grid for libraries is described, and the segmentation of information services is outlined. A 16-item reference list is…

Marketing legal services on the Internet

Directory of Open Access Journals (Sweden)

Alicja Mikołajczyk

2014-09-01

Full Text Available This article describes accessible means of marketing legal services under restrictive regulations in the Polish market. As attorneys-at-law and legal advisers face significant legal and ethical limitations in their market communication, they are forced to seek alternative tools of promoting their services and reaching potential clients. Electronic media turned out to be an effective and convenient channel in marketing legal services, often prevailing offline marketing communication. The article presents legal restrictions in the market, with emphasis to fundamental barriers that prevent implementation of traditional marketing tools and techniques broadly available in market communication. The second part presents selected tools of online marketing applicable in promotion of legal services, examplified with their use in practice.

Emerging markets for satellite data communications in the public service

Science.gov (United States)

Potter, J. G.

1978-01-01

The paper discusses some of the current and potential markets for satellite data communications as projected by the Public Service Satellite Consortium (PSSC). Organizations in the public service sector are divided into three categories, depending on their expected benefits and organizational changes due to increased satellite telecommunications use: A - modest institutional adjustments are necessary and significant productivity gains are likely; B - institutional requirements picture is promising, but more information is needed to assess benefits and risk; and C - major institutional adjustments are needed, risks are high but possible benefits are high. These criteria are applied to the U.S. health care system, continuing education, equipment maintenance, libraries, environmental monitoring, and other potential markets. The potential revenues are seen to be significant, but what is needed is a cooperative effort by common carriers and major public service institutions to aggregate the market.

Tourism Marketing: A Service Marketing perspective

OpenAIRE

Kannan, Srinivasan

2009-01-01

Tourism is a service sector which earns a substantial foreign exchange to developing countries. In India, Kerala is one of the important destination for the international tourists with its unique nature beauty with backwaters, mountains and beaches. To make the tourism a great success one has to take advantage of the modern technology to full extent. Present paper is an attempt to market tourism by adapting the service marketing approach for achieving great success.

Service Marketing Competitiveness In The New Economy

OpenAIRE

Aleksandar Grubor

2008-01-01

In the new economy the basic characteristics of services determine service consumption, just as customer relationship management impacts on the approach to services marketing. Contemporary service customers perceive service quality in service encounters and in ongoing relationships as well. The perception of service quality may be presented as a basic model of perception, known in service marketing reference sources as The Perceived Service Quality Model. Service marketers and marketing manag...

Marketing legal services on the Internet

OpenAIRE

Alicja Mikołajczyk

2014-01-01

This article describes accessible means of marketing legal services under restrictive regulations in the Polish market. As attorneys-at-law and legal advisers face significant legal and ethical limitations in their market communication, they are forced to seek alternative tools of promoting their services and reaching potential clients. Electronic media turned out to be an effective and convenient channel in marketing legal services, often prevailing offline marketing communication. The artic...

EnviroAtlas - Ecosystem Service Market and Project Locations, U.S., 2015, Forest Trends' Ecosystem Marketplace

Data.gov (United States)

U.S. Environmental Protection Agency — This EnviroAtlas dataset contains points depicting the location of market-based programs, referred to herein as markets, and projects addressing ecosystem services...

Marketing small animal theriogenology services--one perspective.

Science.gov (United States)

Barber, J A

2007-08-01

Once a decision is made to add small animal theriogenology services to a practice, marketing strategies must be developed and implemented to attract clients to the new services. Marketing strategies for the niche market of theriogenology include start-up marketing methods, referral programs, internal marketing, and continued marketing. Marketing theriogenology services is a dynamic, ongoing process that never ends.

Soybean Trade: Balancing Environmental and Socio-Economic Impacts of an Intercontinental Market.

Science.gov (United States)

Boerema, Annelies; Peeters, Alain; Swolfs, Sanne; Vandevenne, Floor; Jacobs, Sander; Staes, Jan; Meire, Patrick

2016-01-01

The trade in soybean, an important animal feed product, exemplifies the environmental and socio-economic impact of global markets and global agricultural policy. This paper analyses the impact of increasing production of soybean in the exporting countries (deforestation and grassland conversion) as well as in importing regions (decrease in permanent grassland by substitution of grass as feed). Ecosystem services monetary values were used to calculate the environmental and socio-economic impact of observed land use changes. This is balanced against the economic value of the global soybean trade. The results prove that consumption choices in one region have real effects on the supply of ecosystem services at a large spatial scale. Conclusively, solutions to make this global market more sustainable are discussed.

Soybean Trade: Balancing Environmental and Socio-Economic Impacts of an Intercontinental Market.

Directory of Open Access Journals (Sweden)

Annelies Boerema

Full Text Available The trade in soybean, an important animal feed product, exemplifies the environmental and socio-economic impact of global markets and global agricultural policy. This paper analyses the impact of increasing production of soybean in the exporting countries (deforestation and grassland conversion as well as in importing regions (decrease in permanent grassland by substitution of grass as feed. Ecosystem services monetary values were used to calculate the environmental and socio-economic impact of observed land use changes. This is balanced against the economic value of the global soybean trade. The results prove that consumption choices in one region have real effects on the supply of ecosystem services at a large spatial scale. Conclusively, solutions to make this global market more sustainable are discussed.

Environmental charges in airline markets

Energy Technology Data Exchange (ETDEWEB)

Carlsson, Fredrik [Goeteborg Univ., Dept. of Economics, Goeteborg (Sweden)

2002-07-01

Over the last two decades many airline markets have been deregulated, resulting in increased competition and use of different types of networks. At the same time there has been an intense discussion on environmental taxation of airline traffic. It is likely that an optimal environmental charge and the effects of a charge differ between different types of aviation markets. In this paper, we derive optimal flight (environmental) charges for different types of airline markets. The first type of market is a multiproduct monopoly airline operating either a point-to-point network or a hub-and-spoke network. The optimal charge is shown to be similar in construction to an optimal charge for a monopolist. We also compare the environmental impact of the two types of networks. Given no differences in marginal damages between airports we find that an airline will always choose the network with the highest environmental damages. The second type of market we investigate is a multiproduct duopoly, where two airlines compete in both passengers and flights. The formulation of the optimal charge is similar to the optimal charge of a single product oligopoly. However, we also show that it is, because of strategic effects, difficult to determine the effects of the charge on the number of flights. (Author)

Marketing therapeutic recreation services.

Science.gov (United States)

Thorn, B E

1984-01-01

The use of marketing strategies can enhance the delivery of therapeutic recreation services. This article discusses how agencies can adapt marketing techniques and use them to identify potential markets, improve image, evaluate external pressures, and maximize internal strengths. Four variables that can be controlled and manipulated in a proposed marketing plan are product, price, place and promotion.

Environmental groups in monopolistic markets

NARCIS (Netherlands)

Heijnen, P.; Schoonbeek, L.

2008-01-01

We examine a market in which a monopolistic firm supplies a good. The production of the good causes damage to the environment. Consumers are heterogeneous with respect to their disutility of the environmental damage. An environmental group can enter the market and set up a campaign in order to

Environmental groups in monopolistic markets

NARCIS (Netherlands)

Heijnen, Pim; Schoonbeek, Lambert

We examine a market in which a monopolistic firm supplies a good. The production of the good causes damage to the environment. Consumers are heterogeneous with respect to their disutility of the environmental damage. An environmental group can enter the market and set up a campaign in order to

Marketing Particularities in Tourism and Services

OpenAIRE

Anca Gabriela Turtureanu

2007-01-01

The marketing has as an essential objective the orientation of firms’ activities based on the market needs. This presupposes, necessarily, the existence of an informational system very well established, that observes any rapid changing market environment: the consumer, distributor and competition. Marketing services is a marketing specialized domain, autonomous, clearly differentiated, in the process of consolidation and development. The services characteristics such as: immateriality, insepa...

Financial Services Marketing.

Science.gov (United States)

Olson, Lucretia Maria

This manual contains student assignments in the financial services area of the marketing process. The individualized competency-based materials are intended to enhance and supplement instruction or to provide the basis for a course of instruction by the teacher-coordinator. Information on skills needed in jobs in financial marketing is first…

Pollution Under Environmental Regulation in Energy Markets

CERN Document Server

Gullì, Francesco

2013-01-01

Pollution Under Environmental Regulation in Energy Markets provides a study of environmental regulation when energy markets are imperfectly competitive. This theoretical treatment focuses on three relevant cases of energy markets. First, the residential space heating sector where hybrid regulation such as taxation and emissions trading together are possible. Second, the electricity market where transactions are organized in the form of multi-period auctions. Third, namely natural gas (input) and electricity (output) markets where there is combined imperfect competition in vertical related energy markets.   The development of free or low carbon technologies supported by energy policies, aiming at increasing security of supply, is also explored whilst considering competition policies that reduce market power in energy markets thus improving market efficiency. Pollution Under Environmental Regulation in Energy Markets discusses the key issues of whether imperfect competition can lessen the ability of environmen...

Green marketing - How to put an environmental spin on your energy product, service, program or project

International Nuclear Information System (INIS)

Flynn, J.

1992-01-01

This paper examines how some smart marketers have quickly picked up on the new consumer interest in protecting the environment, turned it into increased sales and profits and at the same time effectively increased energy conservation. They asked their product developers to improve the environmental benefits of their existing products and to design some new ones. Then they asked their advertising writers to put an environmental spin on their product advertising. Next they made frequent visits to the bank with the increased sales revenues from an expanding market share and at the same time are doing something worthwhile in energy and environmental conservation

Secrets to effective imaging services marketing.

Science.gov (United States)

Leepson, Evan

2005-01-01

Marketing outpatient diagnostic imaging services is similar to marketing professional services. However, the definition of marketing outpatient diagnostic imaging goes far beyond textbook and traditional meanings of marketing. There are 5 major trends that are forcing hospitals to market their diagnostic imaging services: demographics, competition, non-radiologist expansion, self-protective practice, and evolving technologies. Before thinking about identifying whom to target to develop a strategic relationship, it is necessary to get a sense of what is going on in the local area in terms of demographic trends. Much of this information can be obtained from the hospital's planning department. Local and state health planning organizations have some of the data and information. It is most critical for imaging departments to manage strategic relationships because they do not have direct access to patients. The department is solely dependent on cultivating relationships if it is to thrive. Diagnostic imaging centers have more freedom than hospitals when considering with whom to develop relationships. There are 5 essential components to any diagnostic imaging services marketing plan: be on top of referral patterns; brag about the organization's service; know the customer; keep communication channels open; and understand that marketing is a family affair. Successful diagnostic imaging marketing is key to an organization's long-term health. Developing and implementing a comprehensive, targeted, and sustained plan is crucial.

Scenarios of the development of the world market for environmental and climate protection goods and services; Szenarien zur Entwicklung des Weltmarktes fuer Umwelt- und Klimaschutzgueter

Energy Technology Data Exchange (ETDEWEB)

Blazejczak, Juergen [Fachhochschule Merseburg (Germany); Deutsches Inst. fuer Wirtschaftsforschung, Berlin (Germany); Edler, Dietmar [Deutsches Inst. fuer Wirtschaftsforschung, Berlin (Germany)

2008-12-15

Supply potentials of German and European producers of goods and services for the protection of environment and climate have been accessed in a study by DIW, FhG-ISI and Roland Berger (2007). The present study explores a simple methodology to supplement such supply oriented assessments by a projection of world wide demand for environmental and climate protection goods and services (ECPGS) and to determine the share directed at German and European producers. The analysis starts from assumptions about world economic growth disaggregated by 175 countries. For each country the presumed importance of environmental protection - disaggregated by 4 areas - is described by its expected GDP share of environmental protection expenditures; rich countries devote more of their GDP than poor countries to environmental and climate protection. Environmental protection expenditure is delimited in this study in accordance with the rather traditional classification of Eurostat which only includes measures directly aimed at the reduction of pollution or other environmental pressures but excludes measures to allow for a more rational use of natural ressources. Combining this information yields an estimate of the world market of ECPGS. By adjusting statistical information on overall import shares of the 175 countries to account for the particularities of ECPGS, world imports (i.e. world trade) of ECPGS can be estimated. World market shares of German and EU suppliers of ECPGS have been derived from OECD trade statistics. Applying these to the estimates of world trade of ECPGS yields German an EU exports of ECPGS. Together with domestic demand less imports, total domestically effective demand in Germany and the EU results. To account for uncertainties, a number sensitivity analyses have been performed. They assume e.g. a less pronounced shift of growth centres to Asia, differently focussed expenditure, and reduced world market shares of Germany and Europe. Even under the assumption of a

Recruiting for Prior Service Market

Science.gov (United States)

2008-06-01

perceptions, expectations and issues for re-enlistment • Develop potential marketing and advertising tactics and strategies targeted to the defined...01 JUN 2008 2. REPORT TYPE N/A 3. DATES COVERED - 4. TITLE AND SUBTITLE Recruiting for Prior Service Market 5a. CONTRACT NUMBER 5b. GRANT...Command First Handshake to First Unit of Assignment An Army of One Proud to Be e e to Serve Recruiting for Prior Service Market MAJ Eric Givens / MAJ Brian

Creating competitive markets for ancillary services

Energy Technology Data Exchange (ETDEWEB)

Hirst, E.; Kirby, B.

1997-10-01

This report describes the structure of, and results from, a spreadsheet model. The model simulates markets for seven services: losses, regulation, spinning reserve, supplemental reserve,load following, energy imbalance, and voltage support. For completeness, the model also calculates costs for system control, although this service will continue to be provided solely the the system operator under cost-based prices. This computer model demonstrated the likely complexity of markets for energy and ancillary services. This complexity arises because these markets are highly interdependent. Because these markets are interactive, the costs and therefore the prices of these services will vary considerably as functions of system load and the current spot price of energy. The price of ancillary services in aggregate is highly correlated with the price of energy. A base-case utility was developed for use with the model and included in the report.

An exploratory study of services marketing in global markets: major areas of inquiry for the health care services industry.

Science.gov (United States)

Young, S; Erdem, S A

1996-01-01

It has been stated that one of the major challenges for the international marketer is the design of an efficient strategy for marketing services to international markets. This paper reviews some of the issues associated with services marketing in global markets along with the basic variables of service industries. An exploratory assessment of the health care services industry results in a list composed of several inquiry areas which should be examined by multinational companies. It is hoped that the review of the issues raised in this paper provides a basis for decision making and further research.

Marketing of Healthcare Services with reference to Laboratory services

OpenAIRE

Ajotikar, Vaishali M.; Ali, Dr.M. M

2015-01-01

The paper attempts to study empirically dealers point of view on the 7ps i.e. marketing mix for laboratory services. The primary data was collected from dealers by administering interview schedules on 7ps of laboratory service marketing. This data collected was tabulated, analyzed and intepretated so as to suitably arrive at findings. High score for statements: laboratory services are prompt, services are rendered on cash basis to patients, laboratory has collection centers in different area...

Marketing the professional services of the dietitian.

Science.gov (United States)

Eisenberg, J G

1986-01-01

Professionals are beginning to realize that a good service does not necessarily sell itself and that active strategic marketing is often needed. It is no longer sufficient for a dietitian to be up-to-date and provide high quality services; cost effectiveness of sound nutrition must be demonstrated and the services of the dietitian aggressively marketed. A strategic market plan based on an assessment of opportunities and capabilities should be developed and continuously adjusted. This article discusses the steps in strategic market planning with practical examples for the dietitian. Dietitians should examine the marketing strategies being implemented by other professional groups since many can be adapted to marketing nutrition services. There exists much opportunity and unprecedented challenges for all dietitians, calling for creativity, innovation, and professionalism.

The energy services market in France

International Nuclear Information System (INIS)

2004-06-01

This study aims to answer the following questions: what is the french market value? What are its development perspectives? What services range is necessary? How increase the added value of proposed services? Which choice between the competence internalization and the subcontracting? What threat represent the providers on a market usually dominated by the energy suppliers and services providers? How will the french and european market combine? The following operators are studied (key data, energy services policy) by Eurostaf: Amec Spie, Cegelec, Dalkia, EDF, Elyo, Endesa Energia, Energie Rhone, GDF, RWE Solutions, Vinci Energies. (A.L.B.)

[Marketing in health service].

Science.gov (United States)

Ameri, Cinzia; Fiorini, Fulvio

2014-01-01

The gradual emergence of marketing activities in public health demonstrates an increased interest in this discipline, despite the lack of an adequate and universally recognized theoretical model. For a correct approach to marketing techniques, it is opportune to start from the health service, meant as a service rendered. This leads to the need to analyse the salient features of the services. The former is the intangibility, or rather the ex ante difficulty of making the patient understand the true nature of the performance carried out by the health care worker. Another characteristic of all the services is the extreme importance of the regulator, which means who performs the service (in our case, the health care professional). Indeed the operator is of crucial importance in health care: being one of the key issues, he becomes a part of the service itself. Each service is different because the people who deliver it are different, furthermore there are many variables that can affect the performance. Hence it arises the difficulty in measuring the services quality as well as in establishing reference standards.

Marketing and Promotion of Library Services

Science.gov (United States)

Nicholas, Julie

As librarians we should be actively marketing and promoting our library services. This paper aims to demystify marketing for librarians. Practical solutions are provided on how to implement a marketing strategy, with particular emphasis on the value of using electronic information resources. It also shows the link between promoting library services and raising the profile of the library.

7 CFR 1131.86 - Deduction for marketing services.

Science.gov (United States)

2010-01-01

... 7 Agriculture 9 2010-01-01 2009-01-01 true Deduction for marketing services. 1131.86 Section 1131... SERVICE (Marketing Agreements and Orders; Milk), DEPARTMENT OF AGRICULTURE MILK IN THE ARIZONA MARKETING AREA Order Regulating Handling Administrative Assessment and Marketing Service Deduction § 1131.86...

7 CFR 1005.86 - Deduction for marketing services.

Science.gov (United States)

2010-01-01

... 7 Agriculture 9 2010-01-01 2009-01-01 true Deduction for marketing services. 1005.86 Section 1005... SERVICE (Marketing Agreements and Orders; Milk), DEPARTMENT OF AGRICULTURE MILK IN THE APPALACHIAN MARKETING AREA Order Regulating Handling Administrative Assessment and Marketing Service Deduction § 1005.86...

7 CFR 1007.86 - Deduction for marketing services.

Science.gov (United States)

2010-01-01

... 7 Agriculture 9 2010-01-01 2009-01-01 true Deduction for marketing services. 1007.86 Section 1007... SERVICE (Marketing Agreements and Orders; Milk), DEPARTMENT OF AGRICULTURE MILK IN THE SOUTHEAST MARKETING AREA Order Regulating Handling Administrative Assessment and Marketing Service Deduction § 1007.86...

7 CFR 1001.86 - Deduction for marketing services.

Science.gov (United States)

2010-01-01

... 7 Agriculture 9 2010-01-01 2009-01-01 true Deduction for marketing services. 1001.86 Section 1001... SERVICE (Marketing Agreements and Orders; Milk), DEPARTMENT OF AGRICULTURE MILK IN THE NORTHEAST MARKETING AREA Order Regulating Handling Administrative Assessment and Marketing Service Deduction § 1001.86...

7 CFR 1126.86 - Deduction for marketing services.

Science.gov (United States)

2010-01-01

... 7 Agriculture 9 2010-01-01 2009-01-01 true Deduction for marketing services. 1126.86 Section 1126... SERVICE (Marketing Agreements and Orders; Milk), DEPARTMENT OF AGRICULTURE MILK IN THE SOUTHWEST MARKETING AREA Order Regulating Handling Administrative Assessment and Marketing Service Deduction § 1126.86...

7 CFR 1032.86 - Deduction for marketing services.

Science.gov (United States)

2010-01-01

... 7 Agriculture 9 2010-01-01 2009-01-01 true Deduction for marketing services. 1032.86 Section 1032... SERVICE (Marketing Agreements and Orders; Milk), DEPARTMENT OF AGRICULTURE MILK IN THE CENTRAL MARKETING AREA Order Regulating Handling Administrative Assessment and Marketing Service Deduction § 1032.86...

7 CFR 1000.86 - Deduction for marketing services.

Science.gov (United States)

2010-01-01

... 7 Agriculture 9 2010-01-01 2009-01-01 true Deduction for marketing services. 1000.86 Section 1000... SERVICE (Marketing Agreements and Orders; Milk), DEPARTMENT OF AGRICULTURE GENERAL PROVISIONS OF FEDERAL MILK MARKETING ORDERS Administrative Assessment and Marketing Service Deduction § 1000.86 Deduction for...

7 CFR 1006.86 - Deduction for marketing services.

Science.gov (United States)

2010-01-01

... 7 Agriculture 9 2010-01-01 2009-01-01 true Deduction for marketing services. 1006.86 Section 1006... SERVICE (Marketing Agreements and Orders; Milk), DEPARTMENT OF AGRICULTURE MILK IN THE FLORIDA MARKETING AREA Order Regulating Handling Administrative Assessment and Marketing Service Deduction § 1006.86...

7 CFR 1033.86 - Deduction for marketing services.

Science.gov (United States)

2010-01-01

... 7 Agriculture 9 2010-01-01 2009-01-01 true Deduction for marketing services. 1033.86 Section 1033... SERVICE (Marketing Agreements and Orders; Milk), DEPARTMENT OF AGRICULTURE MILK IN THE MIDEAST MARKETING AREA Order Regulating Handling Administrative Assessment and Marketing Service Deduction § 1033.86...

Insights into the Development of the Market of Mobile Marketing Services in Romania

Directory of Open Access Journals (Sweden)

Carmen Balan

2012-11-01

Full Text Available The article aims to explore the present evolution stage of the mobile marketing service market in Romania. Central part of the article is the exploratory research based on in-depth interviews with major specialists in mobile marketing services. The main objectives of the research were to study: the offering of mobile marketing agencies in Romania; most used mobile marketing instruments; market changes generated by the advent of smartphones; perception of competition among Romanian mobile marketing agencies. This exploratory approach is the first multi-faceted qualitative study of the supply side of the Romanian market of mobile marketing services which is presently at the border between emergence and growth.

MARKETING AND LOGISTICS INFRASTRUCTURE DEVELOPMENT OF THE TRANSPORT SERVICES MARKET

OpenAIRE

Kopytko, V. I.

2009-01-01

Taking into account the modern trends of world economy development, the opportunities of increasing the competitiveness of the Ukrainian transport system on the base of marketing-logistical providing the development of infrastructure of transport services market are presented. The analysis of marketing-logistical approaches of estimation of the efficiency of operation of transport infrastructure objects is performed. The condition of theoretical and practical aspects of the transport services...

7 CFR 1030.86 - Deduction for marketing services.

Science.gov (United States)

2010-01-01

... 7 Agriculture 9 2010-01-01 2009-01-01 true Deduction for marketing services. 1030.86 Section 1030... SERVICE (Marketing Agreements and Orders; Milk), DEPARTMENT OF AGRICULTURE MILK IN THE UPPER MIDWEST MARKETING AREA Order Regulating Handling Administrative Assessment and Marketing Service Deduction § 1030.86...

7 CFR 1124.86 - Deduction for marketing services.

Science.gov (United States)

2010-01-01

... 7 Agriculture 9 2010-01-01 2009-01-01 true Deduction for marketing services. 1124.86 Section 1124... SERVICE (Marketing Agreements and Orders; Milk), DEPARTMENT OF AGRICULTURE MILK IN THE PACIFIC NORTHWEST MARKETING AREA Order Regulating Handling Administrative Assessment and Marketing Service Deduction § 1124.86...

Mobile communications data services marketing

Directory of Open Access Journals (Sweden)

Stanislav Marušić

2006-12-01

Full Text Available Increasing revenue per user is very important for mobile operators because of shrinking growth from mobile voice services on a number of markets. At the same time, a more powerful platform enabling advanced mobile data services has emerged. Therefore, mobile data services offer great possibilities to operators in the future. Marketing plays the key role in offering new and existing data services. Experiences in launching various services, primarily a comparison of Japanese and other experiences, shows that different strategies and marketing mix employed in launching data services can lead to different business results in this area. The needs and preferences of Croatian mobile users are explored in this paper, especially in the following areas: the most used and potentially most interesting data services, a preferred way of paying for these services, the importance of transaction security in mobile payments and a comparison of the use of and interest in such services by users with more advanced mobile terminals and those with older mobile phones. Results imply that a strong and attractive presence of these services in the media is crucial to success. It is also important to communicate clearly the benefits of these services, along with lower prices (or promotional periods as well as easy activation and use. Last but not least: the existence of attractive content and applications (where fair arrangements among all providers of these services is the main prerequisite is essential for a faster adoption and use of these services.

Marketization of welfare services in Scandinavia

DEFF Research Database (Denmark)

Petersen, Ole Helby; Hjelmar, Ulf

2013-01-01

Scandinavian welfare states are undergoing a gradual transformation towards a more market-based mode of public service delivery. The results of these marketization reforms are, however, insufficiently documented in terms of their consequences for the price and quality of welfare services...... the evidence base and inform future policy-making on marketization in general and within the welfare areas in particular....

Principles for Fairness and Efficiency in Enhancing Environmental Services in Asia: Payments, Compensation, or Co-Investment?

NARCIS (Netherlands)

Noordwijk, van M.; Beria, L.

2010-01-01

The term payments for environmental services (PES) has rapidly gained popularity, with its focus on market-based mechanisms for enhancing environmental services (ES). Current use of the term, however, covers a broad spectrum of interactions between ES suppliers and beneficiaries. A broader class of

Marketing concepts for pharmaceutical service development.

Science.gov (United States)

Grauer, D W

1981-02-01

Marketing concepts as a mechanism to help pharmacy develop, communicate, and sell future pharmaceutical services to consumers are discussed. Pharmacy as a profession must define itself broadly to take advantage of future growth opportunities. These growth opportunities will be realized from unmet health-care needs and changing consumer life style trends and values. New services must therefore be oriented toward consumers (i.e., patients, health professionals, and third-party agencies) to gain acceptance. Dispensing and drug-knowledge-distribution pharmaceutical services are reviewed by a product life cycle analysis of sales profits versus time. A marketing mix for new pharmaceutical services is developed consisting of service, price, distribution, and promotion strategies. Marketing can encompass those key elements necessary to meet the organizational goals of pharmacy and provide a systematic, disciplined approach for presenting a new service to consumers.

7 CFR 27.9 - Marketing Services Offices; Grading Section.

Science.gov (United States)

2010-01-01

... 7 Agriculture 2 2010-01-01 2010-01-01 false Marketing Services Offices; Grading Section. 27.9 Section 27.9 Agriculture Regulations of the Department of Agriculture AGRICULTURAL MARKETING SERVICE....9 Marketing Services Offices; Grading Section. Marketing Services Offices shall be maintained at...

MARKETING AND LOGISTICS INFRASTRUCTURE DEVELOPMENT OF THE TRANSPORT SERVICES MARKET

Directory of Open Access Journals (Sweden)

V. I. Kopytko

2009-02-01

Full Text Available Taking into account the modern trends of world economy development, the opportunities of increasing the competitiveness of the Ukrainian transport system on the base of marketing-logistical providing the development of infrastructure of transport services market are presented. The analysis of marketing-logistical approaches of estimation of the efficiency of operation of transport infrastructure objects is performed. The condition of theoretical and practical aspects of the transport services market is elucidated, the examples of logistical concepts are given, considering the work experience of transport enterprises, the ways of formation of regional transport-logistical associations are offered.

Recruiting for Prior Service Market

National Research Council Canada - National Science Library

Thomas, Brian A; Givens, Eric

2008-01-01

...) market based on data from: * DMDC (All services) * IRR (HRC-St. Louis) * AC/RC transition (HRC-Alexandria); 2) To recommend possible recruiting pools of applicants from the analyzed market data...

Marketing as a part of competition on the market of social services

OpenAIRE

Marek, Ondřej

2015-01-01

1 ABSTRACT The diploma theses deals with marketing in practice of social services. Marketing brings positive effects in the field of client, personal and material-technical capacities to some organisations. This can bring financial as well as nonfinancial profit together with bigger independence from donors who provide means of running of social services. Theses will help to solve problems of some social services managers who don't care about marketing in the organisation sufficiently. The ob...

Multicultural markets and acculturation: Implications for service firms

OpenAIRE

Poulis, Konstantinos; Yamin, Mo; Poulis, Efthimios

2013-01-01

Purpose: The purpose is to construct an analytical framework that encapsulates implications for the marketing offering of service firms as a result of observed intra-national ethnic diversity in these firms' markets of operation. Design/methodology/approach: This is a conceptual approach which promotes the idea that acculturation matters for service firms operating in multicultural markets and adopts relevant propositions related to service firms' strategy in such markets. Findings: Integrati...

75 FR 52378 - International Product Change-United States Postal Service Inbound Market-Dominant Multi-Service...

Science.gov (United States)

2010-08-25

... POSTAL SERVICE International Product Change--United States Postal Service Inbound Market-Dominant... Inbound Market-Dominant Multi- Service Agreements to the Market-Dominant Products List pursuant to 39 U.S... the Postal Regulatory Commission to Add Market-Dominant Multi-Service Agreements with Foreign Postal...

Marketing mobile imaging services.

Science.gov (United States)

McCue, P

1987-09-01

Competition in the mobile imaging arena has put radiologists, radiology directors, and other health care professionals in the unfamiliar position of being marketing agents for their services. Mobile imaging is being promoted through consumer advertising as well as through the traditional route of physician referral. This article offers some of the marketing lessons being learned in the mobile arena.

MARKETING LIBRARY SERVICES IN ACADEMIC LIBRARIES: A ...

African Journals Online (AJOL)

MARKETING LIBRARY SERVICES IN ACADEMIC LIBRARIES: A TOOL FOR SURVIVAL IN THE ... This article discusses the concept of marketing library and information services as an ... EMAIL FREE FULL TEXT EMAIL FREE FULL TEXT

Environmental policy - a diaspora for market economists

Energy Technology Data Exchange (ETDEWEB)

Endres, A.

1987-03-01

The environmental policy of the Federal Republic of Germany still leaves more than enough room for the implementation of marketing elements. With the help of evaluation processes borrowed from the market mechanism all those in search of appropriate environmental policies are able to better analyse the very priorities they have made their aim. Democratic decision making should make it a point to see to the integration of information gained on the preferences of the citizen. Market-analogous evaluation processes currently seem about to be given a better chance. The vehicles of environmental policy are obviously suffering even more from a suppressed demand for market impulses. In the Federal Republic of Germany environmental vehicles generally tend to be lead and determined by regulations. For the benefit of economy and the environment data and certificates (or compensatory regulations) could be combined much more than before with the traditional regulation-oriented policy. For the time being chances seem to be poor for completions to come in from the market. The revised Clean Air Technical Guide (TA Luft) has wasted a promising chance. (orig./HSCH).

The international marketing of professional service projects

DEFF Research Database (Denmark)

Skaates, Maria Anne; Tikkanen, Henrikki; Alajoutsijärvi, Kimmo

2003-01-01

Many types of commercial professional services are commonly sold as projects. Therefore this article draws on the project marketing literature to elucidate the international marketing of professional service projects. After an initial literature review, the project marketing milieu concept......, and representations to another national milieu with similarly well-developed norms, rules, and representations, yet that there also exist global milieux. Managerial implications concerning professional service firms' preparation for entering a foreign milieu as well as subsidiary or office establishment abroad...

[Marketing mix in health service].

Science.gov (United States)

Ameri, Cinzia; Fiorini, Fulvio

2015-01-01

The marketing mix is the combination of the marketing variables that a firm employs with the purpose to achieve the expected volume of business within its market. In the sale of goods, four variables compose the marketing mix (4 Ps): Product, Price, Point of sale and Promotion. In the case of providing services, three further elements play a role: Personnel, Physical Evidence and Processes (7 Ps). The marketing mix must be addressed to the consumers as well as to the employees of the providing firm. Furthermore, it must be interpreted as employees ability to satisfy customers (interactive marketing).

Conditions for a market uptake of climate services for adaptation in France

Directory of Open Access Journals (Sweden)

Romain Cavelier

2017-04-01

Full Text Available This perspective paper reports the results of a collaborative survey of French research institutes concerned with environmental issues, which examined the potential for a market uptake of climate services for adaptation in France. The study is based on a review of existing reports on the market of climate services, and on interviews of 68 climate service providers and users in public and private organizations. Although the study does not allow to provide quantified estimations regarding the present and future size of the market, its results offer new perspectives with implications extending far beyond the sole case of France: first, while the market is still in its infancy, significant opportunities exist in sectors such as flooding risks, and, to a slightly lesser extent, hydro and nuclear energy and viticulture. In addition, the study identifies critical conditions for the uptake in climate services: (1 a coordinated delivery of data, information, expertise and training by public research institutes concerned with climate change and its impacts; (2 the inclusion of adaptation in the regulation and in public and private tenders. Finally, (3 uncertainties in climate projections appear as a major barrier to the uptake of climate services. However, ambitious greenhouse gas emission reduction as planned by the COP-21 Paris Agreement contribute to reducing this uncertainties by allowing users to select a subset of climate change projections, avoiding those for which adaptation is most problematic.

A global assessment of market accessibility and market influence for global environmental change studies

Energy Technology Data Exchange (ETDEWEB)

Verburg, Peter H [Institute for Environmental Studies, Amsterdam Global Change Institute, VU University Amsterdam, De Boelelaan 1087, 1081 HV Amsterdam (Netherlands); Ellis, Erle C [Department of Geography and Environmental Systems, University of Maryland, Baltimore County, Baltimore, MD 21250 (United States); Letourneau, Aurelien, E-mail: Peter.Verburg@ivm.vu.nl [UMR 5175 Centre d' Ecologie Fonctionnelle and Evolutive, Centre National de la Recherche Scientifique, 1919 Route de Mende, 34293 Montpellier cedex 5 (France)

2011-07-15

Markets influence the global patterns of urbanization, deforestation, agriculture and other land use systems. Yet market influence is rarely incorporated into spatially explicit global studies of environmental change, largely because consistent global data are lacking below the national level. Here we present the first high spatial resolution gridded data depicting market influence globally. The data jointly represent variations in both market strength and accessibility based on three market influence indices derived from an index of accessibility to market locations and national level gross domestic product (purchasing power parity). These indices show strong correspondence with human population density while also revealing several distinct and useful relationships with other global environmental patterns. As market influence grows, the need for high resolution global data on market influence and its dynamics will become increasingly important to understanding and forecasting global environmental change.

A global assessment of market accessibility and market influence for global environmental change studies

Science.gov (United States)

Verburg, Peter H.; Ellis, Erle C.; Letourneau, Aurelien

2011-07-01

Markets influence the global patterns of urbanization, deforestation, agriculture and other land use systems. Yet market influence is rarely incorporated into spatially explicit global studies of environmental change, largely because consistent global data are lacking below the national level. Here we present the first high spatial resolution gridded data depicting market influence globally. The data jointly represent variations in both market strength and accessibility based on three market influence indices derived from an index of accessibility to market locations and national level gross domestic product (purchasing power parity). These indices show strong correspondence with human population density while also revealing several distinct and useful relationships with other global environmental patterns. As market influence grows, the need for high resolution global data on market influence and its dynamics will become increasingly important to understanding and forecasting global environmental change.

A global assessment of market accessibility and market influence for global environmental change studies

International Nuclear Information System (INIS)

Verburg, Peter H; Ellis, Erle C; Letourneau, Aurelien

2011-01-01

Markets influence the global patterns of urbanization, deforestation, agriculture and other land use systems. Yet market influence is rarely incorporated into spatially explicit global studies of environmental change, largely because consistent global data are lacking below the national level. Here we present the first high spatial resolution gridded data depicting market influence globally. The data jointly represent variations in both market strength and accessibility based on three market influence indices derived from an index of accessibility to market locations and national level gross domestic product (purchasing power parity). These indices show strong correspondence with human population density while also revealing several distinct and useful relationships with other global environmental patterns. As market influence grows, the need for high resolution global data on market influence and its dynamics will become increasingly important to understanding and forecasting global environmental change.

THE ALGORITHM IMPLEMENTATION OF THE RISK MANAGEMENT SYSTEM ON THE MARKET OF TOURIST SERVICES

Directory of Open Access Journals (Sweden)

S. M. Agafonov

2015-01-01

Full Text Available Summary. In the article the author conducted a comprehensive assessment of the factors and the level of operational risk, environmental risk, security risk, political risk, marketing risk, economic risk and infrastructure risk market of tourist services in Russia in 2015. As a result of the analysis of risks and measures for risk management, applied in Russian market of tourist services has now been found that the most serious risk is the risk of reducing the demand for travel companies for various reasons, the main of which is the reduction of incomes of the population and the preference of consumers to buy tourism services directly from the enterprises in the hospitality without the participation of tourist companies through the spread of information and communication technologies. It offers innovative risk manag ement tools in the field of tourism companies and the market of tourist services, such as: creating a site with reviews based on tourism and the provision of professional advice on tourism for their customers; collaboration with the insurance companies and the provision of a large insurance tourists from unsuccessful rest and bad experiences; sales booked, but hotel rooms sold abroad at an auction; creation of a network of hotels where you can pay in Russian rubles. An author algorithm implementation of the risk management system on the market of tourist services.

Ethics in the marketing of medical services.

Science.gov (United States)

Latham, Stephen R

2004-09-01

This paper deals with the ethics of marketing medical services by physicians, medical groups, hospitals and other mainstream medical caregivers in the United States. It does not deal with pharmaceutical marketing, since that raises a number of special issues, some of them legal and some having to do with the unique culture of pharmaceutical marketing, which really ought to be dealt with separately. Nor does it touch on the little-explored field of marketing alternative and complementary medicine. It begins with a general description of what is included in "the marketing process." It then briefly tours some of the difficulties faced by those who would market medical services ethically, and ends with some comments on the relevance of professionalism to ethical marketing.

7 CFR 27.11 - Area Director, Marketing Services Office; responsibility.

Science.gov (United States)

2010-01-01

... 7 Agriculture 2 2010-01-01 2010-01-01 false Area Director, Marketing Services Office... MARKETING SERVICE (Standards, Inspections, Marketing Practices), DEPARTMENT OF AGRICULTURE COMMODITY... Regulations Administration § 27.11 Area Director, Marketing Services Office; responsibility. Subject to this...

DEEPENING SERVICES MARKET INTEGRATION - A CRITICAL ASSESSMENT

Directory of Open Access Journals (Sweden)

Jacques Pelkmans

2007-12-01

Full Text Available The greatest asset of the European Union is undoubtedly its internal market. However, the internal market is not completed: it suffers from a giant hole with respect to many services. The present contribution addresses the status of services in the internal market and, in particular, the horizontal liberalisation (or, the lack of it of services outside the two large sectors which greatly deepened market integration (6 modes of transport and 3 financial services markets. Because a horizontal perspective on services in the EU is still little understood, it is briefly summarized what services really are and how their regulatory logic in the internal market can help to classify them. The (strong economic case for deepening services market integration is built on recent empirical economic analysis as well as simulation. This is followed by a discussion, with flowchart, of the Bolkestein draft directive, against the backdrop of the frustrating lack of, or at best, selective progress on services for decades. A survey of economic impact studies of the draft directive is provided, too, underpinning its importance even when the infamous origin principle is taken out. Some light is subsequently shed on the tumultuous politicisation of the services debate. Emphasis is laid on the socio-economic context (which, it is submitted, sharpened the discussion at times into polarisation and a series of other factors such as the diversity of the national regulatory frameworks of services and the labour employed, the complexity of the draft directive, the potentially radical nature of the origin principle (especially for those not aware of the case law of the ECJ, the dominant role of the EP and the opportunism of leading national politicians. Finally, directive 2006/123 –meanwhile in force – is explained and briefly assessed. Apart from the conspicuous manifestation of 'Angst' in drafting the directive, the (de merits are set out. The conclusion is that a badly

Social Filters in Assessing Higher Education Services Market

Science.gov (United States)

Shkurkin, Anatoly; Lutsenko, Ekaterina; Bazhenova, Natalia; Bazhenov, Ruslan; Bogachenko, Natalia

2016-01-01

The main goal of this work is to reveal social filters in the system of assessing the higher education services market. On the basis of the institutional interpretation of market relations, mechanisms and features of asymmetries formation in the educational services market are investigated. The role of the institutional environment ensuring…

The Western European Mobile Service Market

DEFF Research Database (Denmark)

Henten, Anders; Tadayoni, Reza; Hjarup, Søren

The aim of the paper is to analyse the development of the structure in the Western European mobile services market, based primarily on technological and economic parameters. The focus of the analysis is on the market consolidation process, taking place horizontally, i.e. among the mobile network...... operators, and on the new companies entering the mobile field vertically, delivering, e.g., content and portal services, as convergence with Internet develops....

Environmental challenges and opportunities of the evolving North American electricity market : Modeling techniques and estimating environmental outcomes

International Nuclear Information System (INIS)

Patterson, Z.

2002-06-01

Background information and results of the different models publicly available used for the evaluation of environmental effects of electricity market restructuring in the various jurisdictions in North America were included in this working paper. It comprised the description of eleven models and twelve modeling exercises. The information on each model varied greatly, as it is proprietary. The models described were: (1) the Energy Information Administration's (EIA) National Energy Modeling System (NEMS), (2) the Department of Energy's Policy Office Electricity Modeling System (POEMS), (3) the Integrated Planning Model (IPM) utilized by the United States Environmental Protection Agency (US EPA), (4) Resources for the Future's (RFF) Haiku model, (5) the Canadian Energy Research Institute's Energy 2020 Model, (6) the Federal Energy Regulatory Commission's (FERC) use of ICF's Coal and Electric Utilities Model, (7) the Center for Clean Air Policy's use of General Electric's Market Assessment and Portfolio Strategies (GE MAPS) model, (8) the Center for Clean Air Policy's use of GE MAPS in combination with New Energy Associates' Proscreen II, (9) the Commission for Environmental Cooperation use of the Front of Envelope Model, (10) Ontario Power Generation's use of the Utility Fuel Economics Model and National Power Model, and (11) New York State Department of Public Service's (NYDPS) Final Generic Environmental Impact Statement using New Energy Associates' PROMOD. Also included in this working paper was a comparison of the results of models and modeling exercises on which the estimation of the environmental effects of electricity market restructuring in the United States was based. 18 refs., 5 tabs

Using a Service Audit Project for Improving Student Learning in a Service-Marketing Course

Science.gov (United States)

Gonzalez-Padron, Tracy; Ferguson, Jeffery M.

2015-01-01

Service-marketing education provides students customer service skills sought by employers who recognize the relationship between service and profit. Students in service marketing benefit from active-learning activities with actual organizations to apply customer service frameworks taught in the course. The purpose of this paper is to describe an…

Internalizing environmental costs: A survey of progress in estimating the external environmental costs of electricity production and a review of market-based policies to incorporate them

International Nuclear Information System (INIS)

Eto, J.H.; Helcke, G.

1991-01-01

The production of electricity creates environmental insults whose costs are not fully reflected in the prices paid by consumers for electricity services. Failure to incorporate these external costs leads to economically inefficient production and consumption decisions. The present work reviews two related efforts to address this market distortion. The first concerns progress in estimating the uninternalized environmental costs of electricity production. The second concerns market-based approaches to internalizing these costs in electricity production and consumption decisions. 10 tabs.; 41 refs

Service Modeling for Service Engineering

Science.gov (United States)

Shimomura, Yoshiki; Tomiyama, Tetsuo

Intensification of service and knowledge contents within product life cycles is considered crucial for dematerialization, in particular, to design optimal product-service systems from the viewpoint of environmentally conscious design and manufacturing in advanced post industrial societies. In addition to the environmental limitations, we are facing social limitations which include limitations of markets to accept increasing numbers of mass-produced artifacts and such environmental and social limitations are restraining economic growth. To attack and remove these problems, we need to reconsider the current mass production paradigm and to make products have more added values largely from knowledge and service contents to compensate volume reduction under the concept of dematerialization. Namely, dematerialization of products needs to enrich service contents. However, service was mainly discussed within marketing and has been mostly neglected within traditional engineering. Therefore, we need new engineering methods to look at services, rather than just functions, called "Service Engineering." To establish service engineering, this paper proposes a modeling technique of service.

A Multilateral Negotiation Model for Cloud Service Market

Science.gov (United States)

Yoo, Dongjin; Sim, Kwang Mong

Trading cloud services between consumers and providers is a complicated issue of cloud computing. Since a consumer can negotiate with multiple providers to acquire the same service and each provider can receive many requests from multiple consumers, to facilitate the trading of cloud services among multiple consumers and providers, a multilateral negotiation model for cloud market is necessary. The contribution of this work is the proposal of a business model supporting a multilateral price negotiation for trading cloud services. The design of proposed systems for cloud service market includes considering a many-to-many negotiation protocol, and price determining factor from service level feature. Two negotiation strategies are implemented: 1) MDA (Market Driven Agent); and 2) adaptive concession making responding to changes of bargaining position are proposed for cloud service market. Empirical results shows that MDA achieved better performance in some cases that the adaptive concession making strategy, it is noted that unlike the MDA, the adaptive concession making strategy does not assume that an agent has information of the number of competitors (e.g., a consumer agent adopting the adaptive concession making strategy need not know the number of consumer agents competing for the same service).

EnviroAtlas - Ecosystem Service Market and Project Locations, U.S., 2015, Forest Trends' Ecosystem Marketplace

Science.gov (United States)

This EnviroAtlas dataset contains points depicting the location of market-based programs, referred to herein as markets, and projects addressing ecosystem services protection in the United States. The data were collected via surveys and desk research conducted by Forest Trends' Ecosystem Marketplace from 2008 to 2016 on biodiversity (i.e., imperiled species/habitats; wetlands and streams), carbon, and water markets. Additional biodiversity data were obtained from the Regulatory In-lieu Fee and Bank Information Tracking System (RIBITS) database in 2015. Points represent the centroids (i.e., center points) of market coverage areas, project footprints, or project primary impact areas in which ecosystem service markets or projects operate. National-level markets are an exception to this norm with points representing administrative headquarters locations. Attribute data include information regarding the methodology, design, and development of biodiversity, carbon, and water markets and projects. This dataset was produced by Forest Trends' Ecosystem Marketplace for EnviroAtlas in order to support public access to and use of information related to environmental markets. EnviroAtlas (https://www.epa.gov/enviroatlas) allows the user to interact with a web-based, easy-to-use, mapping application to view and analyze multiple ecosystem services for the contiguous United States. The dataset is available as downloadable data (https://edg.epa.gov/data/Public/ORD/EnviroAtlas) o

Efficiency in health public services provision and market failure

Directory of Open Access Journals (Sweden)

Carlos Arturo Meza Carvajalino

2006-07-01

Full Text Available This document studies the theoretical foundations, the different controversies regarding the health service and the conceptions adopted from the hypotheses related to the market efficiency in the provision of a public service and the consequent market failures. The author thinks that when the health public service was delegated to the market in Colombia they originated failures in the competition, externalities, preference goods and services, asymmetry and redistribution, among the most relevant ones.

Marketing School Food Services.

Science.gov (United States)

Wood, Wilma

1990-01-01

Marketing the food service program in an Ohio district is directed toward the students and also at the community, school administrators, teachers, and employees. Students are encouraged to follow a healthier way of eating. (MLF)

TENDANCES ACTUELLES EN MARKETING DES SERVICES

Directory of Open Access Journals (Sweden)

George NICULESCU

2010-09-01

Full Text Available Les activités de services sont difficiles à gérer dans le cadre du marketing-mix traditionnel car, contrairement aux biens tangibles produits la qualité des services est très dépendante de facteurs personnels. De même, la nature intangible des services n’est pas prise en compte dans la plupart des analyses du marketing-mix. Par exemple, la distribution physique ne coïncide pas avec la distribution d’éléments invisibles et la politique de communication de l’approche traditionnelle du marketingmix (4P’s ne reconnaît pas la communication des services établie sur le lieu de rencontre entre le personnel de contact de la firme et les clients. Même si les opinions sont partagées et que le débat n’est pas clos, on peut considérer que des éléments supplémentaires s’imposent pour élaborer un marketing qui permette de satisfaire les attentes des parties contractantes de la façon la plus satisfaisante possible

16 CFR 260.5 - Interpretation and substantiation of environmental marketing claims.

Science.gov (United States)

2010-01-01

... deceptive or unsubstantiated environmental advertising claims. A current list of environmental marketing... environmental marketing claims. 260.5 Section 260.5 Commercial Practices FEDERAL TRADE COMMISSION GUIDES AND TRADE PRACTICE RULES GUIDES FOR THE USE OF ENVIRONMENTAL MARKETING CLAIMS § 260.5 Interpretation and...

THEORETICAL ASPECTS OF INFORMATIONAL SERVICES REGIONAL MARKET EFFECTIVE DEVELOPMENT

Directory of Open Access Journals (Sweden)

I.N. Korabejnikov

2008-12-01

Full Text Available The peculiarities and priorities of the informational services regional market formation as a part of network model of the economic development are described in this article. The authors present the classification of the factors which have an influence on the effectiveness of the informational services regional market development. Theoretical aspects of the informational services regional market effective development are shown.

Environmental marketing within organic agriculture system management

OpenAIRE

O. Shkuratov; V. Kyporenko

2015-01-01

This paper deals with economic content of environmental marketing in the management system organic agriculture that allows operators of organic market to effectively plan the production of organic agricultural products and ensure the optimal balance between social and economic indicators throughout the life cycle of the product. Structural-logical scheme on the formation of environmentally oriented motivation of organic agricultural products consumer behavior has been grounded.

Data Service:Characteristics,Market Structure,and the Role of Operator

Institute of Scientific and Technical Information of China (English)

LI Ruo-peng; LU Ting-jie

2005-01-01

To study characteristics and market structure of data service and the role of operator,this paper makes a commercial model by applying the theory of intermediaries and neoclassic economics.Data service has different economic characteristics from voice service.Firstly,production mode of data service is roundabout production,secondly,driving power of data service is economies of specialization,and finally,management method of data service is impersonal management.In data service market,information asymmetry and barrier to entry determine transaction efficiency and the specialization level of service providers indirectly.Therefore,operator should intervene in the market by offering trade service in order to promote development of service providers.Because of different quality of service providers,market structure of data service must be the state that trade platform built by operator and intermediary platform built by operator coexists.

MARKET ANALYSIS OF HOTEL SERVICES IN UKRAINE

OpenAIRE

Iryna Antonova

2015-01-01

The subject of this research is the market of hotel services in Ukraine in recent years, since the market for the hotel services in Ukraine emerged in the first half of the 2000s. Initially, the focus of both local and foreign investors was on the development of the hotel market in Kyiv. Gradually, with the development of hotel business in Ukraine, investors’ interest began to shift in the direction of populated cities, primarily large business centers of the country (with a population of abo...

Development of the Recruitment Services Market in Ukraine

OpenAIRE

Pysarevska Hanna I.

2013-01-01

The article analyses tendencies of development of the recruitment services market in Ukraine. It justifies actuality of the study of the recruitment services market, which confirms high and stable demand on the services of personnel agencies. It determines main problems in this sphere: insufficiently high quality of services, absence of professional standards, high fluctuation of personnel in agencies, low qualification of consultants on personnel selection, absence of statistical data about ...

Using internal marketing to improve organizational commitment and service quality.

Science.gov (United States)

Tsai, Yafang; Wu, Shih-Wang

2011-12-01

The purpose of this article was to explore the structural relationships among internal marketing, organizational commitment and service quality and to practically apply the findings. Internal marketing is a way to assist hospitals in improving the quality of the services that they provide while executing highly labour-intensive tasks. Through internal marketing, a hospital can enhance the organizational commitment of its employees to attain higher service quality. This research uses a cross-sectional study to survey nursing staff perceptions about internal marketing, organizational commitment and service quality. The results of the survey are evaluated using equation models. The sample includes three regional hospitals in Taiwan. Three hundred and fifty questionnaires were distributed and 288 valid questionnaires were returned, yielding a response rate of 82.3%. The survey process lasted from 1 February to 9 March 2007. The data were analysed with SPSS 12.0, including descriptive statistics based on demographics. In addition, the influence of demographics on internal marketing, organizational commitment and service quality is examined using one-way anova. The findings reveal that internal marketing plays a critical role in explaining employee perceptions of organizational commitment and service quality. Organizational commitment is the mediator between internal marketing and service quality. The results indicate that internal marketing has an impact on both organizational commitment and service quality. Internal marketing should be emphasized to influence frontline nursing staff, thereby helping to create better organizational commitment and service quality. © 2011 The Authors. Journal of Advanced Nursing © 2011 Blackwell Publishing Ltd.

7 CFR 371.5 - Marketing and Regulatory Programs Business Services.

Science.gov (United States)

2010-01-01

... 7 Agriculture 5 2010-01-01 2010-01-01 false Marketing and Regulatory Programs Business Services... AUTHORITY § 371.5 Marketing and Regulatory Programs Business Services. (a) General statement. Marketing and Regulatory Programs Business Services (MRPBS) plans and provides for the agency's human, financial, and...

Environmental policies in competitive electricity markets

NARCIS (Netherlands)

Langestraat, R.

2013-01-01

In this thesis we model and analyze several environmental policies in an existing mathematical representation of a perfectly competitive electricity market. We contribute to the literature by theoretically and numerically establishing a number of effects of environmental policies on investment

MARKET ANALYSIS OF HOTEL SERVICES IN UKRAINE

Directory of Open Access Journals (Sweden)

Iryna Antonova

2015-11-01

Full Text Available The subject of this research is the market of hotel services in Ukraine in recent years, since the market for the hotel services in Ukraine emerged in the first half of the 2000s. Initially, the focus of both local and foreign investors was on the development of the hotel market in Kyiv. Gradually, with the development of hotel business in Ukraine, investors’ interest began to shift in the direction of populated cities, primarily large business centers of the country (with a population of about 1 million people such as Kharkiv, Donetsk, Dnipropetrovsk, Lviv and in the direction of resort areas – Crimea, Carpathians, Odessa. According to the World Tourism Organization during the past 24 years the income from international tourism has increased by 9%. The number of international tourists every year is growing at a rate of 4%. Active development of hotel real estate segment was highly influenced by the European football championship held in 2011 due to the requirements of the cities-organizers which hosted matches (Kyiv, Kharkiv, Donetsk, Lviv to have certain number of hotel rooms of different categories. Purpose. The study is an analysis of the problems in the market of hotel services and prospects for their solution. Hospitality industry in Ukraine is one of the fastest growing sectors of the economy. It is pleasant to note that new hotels, rest houses and resorts are being opened while the existing hotels are being reconstructed to meet higher levels of services. Unsaturated market of hotel services of different levels creates a great opportunity for international hotel operators to enter Ukrainian market with confidence and expand its influence in the industry by the means of its internal policies. Therefore, this study is very relevant in the modern realms. The methodological base of research were works of domestic and foreign authors dedicated to the problems of the hotel industry development. Existing problems in the hospitality industry

ENVIRONMENTAL PERFORMANCE AS A REFLECTION OF MARKET DEMANDS

Directory of Open Access Journals (Sweden)

Wahyu Yun Santoso

2008-02-01

Full Text Available This paper focuses on the concept of corporate social responsibilities (CSR, particularly its implementation on environmental issues. The main question aimed to be answered is on how can environmental performance be adequately signaled to the market? It assumes by performing proper environmental performance, companies could benefit from financial incentive for future improvement and reputation benefit for the companies’ image, which eventually influence the bargaining position of companies in the market.

Principles for Fairness and Efficiency in Enhancing Environmental Services in Asia: Payments, Compensation, or Co-Investment?

OpenAIRE

Noordwijk, van, M.; Beria, L.

2010-01-01

The term payments for environmental services (PES) has rapidly gained popularity, with its focus on market-based mechanisms for enhancing environmental services (ES). Current use of the term, however, covers a broad spectrum of interactions between ES suppliers and beneficiaries. A broader class of mechanisms pursues ES enhancement through compensation or rewards. Such mechanisms can be analyzed on the basis of how they meet four conditions: realistic, conditional, voluntary, and pro-poor. Ba...

Barriers to the EU Single Services Market

Directory of Open Access Journals (Sweden)

Ol'ga V. Biryukova

2015-01-01

Full Text Available The EU has the most developed liberalization mechanism in services trade within the framework of an economic bloc. The system of supranational institutions, which decisions are binding upon member states, contributes to a high level of liberalization of trade in services in the EU. However, the creation of a single market for services hasn't completed at all. The reasons are following: not all basic principles for single market are fully applied, and a service is a very specific object for international trade. Financial-economic crisis caused a new wave of protectionism in different countries, which has reflected in the preservation of old and the emergence of new barriers to trade in services within the EU. Integration of services in the Union is accompanied by important trade initiatives at the multilateral level. In the World Trade Organization EU countries negotiate a new agreement on trade in services, and offer provisions which providing transparency, deepening liberalization and investor protection for foreign investors in the market, will also complement and foster the Transatlantic Trade and Investment Partnership (TTIP EU - USA. Russia is only the fourth among most important partners of the EU in trade in services. At the same time the European Union remains a key Russian partner in trade in services and in goods. There is a considerable potential for growth in this sphere for both partners.

Marketing analysis of a maternity service by a consumer.

Science.gov (United States)

Crowley-Murphy, M

1996-07-01

Marketing analysis is a means of identifying consumer satisfaction, thus providing a means of exploiting weaknesses in competitors. As part of a graduate midwifery programme a small study was undertaken analysing marketing activities used by one competitor provider of maternity care services. The Marketing mix, Ansoff matrix and Gap analysis were the marketing tools used. Recommendations to midwifery service providers suggest using market research to identify consumer expectations and explore areas of both satisfaction and dissatisfaction.

Marketing Information Products and Services : A Primer for ...

International Development Research Centre (IDRC) Digital Library (Canada)

Marketing Information Products and Services : A Primer for Librarians and Information Professionals. Couverture du livre Marketing Information Products and Services : A Primer for Librarians and Information Professionals. Directeur(s) : Abhinandan K. Jain, Ashok Jambhekar, T.P.Rama Rao et S. Sreenivas Rao. Maison(s) ...

Study of Marketing Components Affecting Health Care Services in Hospitals

Directory of Open Access Journals (Sweden)

Mohammad Javad Akbarian Bafghi

2016-10-01

Full Text Available Background: Hospitals, in extreme competition, have accepted principles of marketing designed for industrial goods and customers. One of the important factors in health services marketing is the type of services. Organizations, including health centers, require meeting the clients' needs in order to survive and try to promote the way of providing services effectively. The present study aims to identify effective components in providing clinical services in hospitals. Methods: This was a practical and cross-sectional study. Data were collected using a questionnaire completed through random sampling after confirming the validity and reliability. Data were analyzed by SPSS 21 and Lisrel 8.50 using descriptive statistics and factor analysis. Results: The results of this study indicated that nine components had the highest impact on providing health services. Confirmatory factor analysis showed that the quality of providing services in the hospital, offering distinctive services compared with other hospitals, and considering quality of service beyond the patient's expectation had the greatest impact on marketing services in the hospital. Conclusion: Providing quality and distinctive services beyond the patient's expectation enables hospitals to improve their marketing activities and, beside higher level of patient satisfaction, develop their clinical services market share.

A Multidimensional Environmental Value Orientation Approach to Forest Recreation Area Tourism Market Segmentation

Directory of Open Access Journals (Sweden)

Cheng-Ping Wang

2016-04-01

Full Text Available This paper uses multidimensional environmental value orientations as the segmentation bases for analyzing a natural destination tourism market of the National Forest Recreation Areas in Taiwan. Cluster analyses identify two segments, Acceptance and Conditionality, within 1870 usable observations. Independent sample t test and crosstab analyses are applied to examine these segments’ forest value orientations, sociodemographic features, and service demands. The Acceptance group tends to be potential ecotourists, while still recognizing the commercial value of the natural resources. The Conditionality group may not possess a strong sense of ecotourism, given that its favored services can affect the environment. Overall, this article confirms the use of multidimensional environmental value orientation approaches can generate a comprehensive natural tourist segment comparison that benefits practical management decision making.

Integration of Flexible Consumers in the Ancillary Service Markets

DEFF Research Database (Denmark)

Biegel, Benjamin; Westenholz, Mikkel; Hansen, Lars Henrik

2014-01-01

services. In this work we present a simple method based on the existing ancillary service markets that resolves these issues via increased information and communication technology. The method allows an aggregator to continuously utilize the markets for slower ancillary service to ensure that its portfolio...

Survey of U.S. Ancillary Services Markets

Energy Technology Data Exchange (ETDEWEB)

Zhou, Zhi; Levin, Todd; Conzelmann, Guenter

2016-06-01

In addition to providing energy to end-consumers, power system operators are also responsible for ensuring system reliability. To this end, power markets maintain an array of ancillary services to ensure that it is always possible to balance the supply and demand for energy in real-time. A subset of these ancillary services are commonly procured through market-based mechanisms: namely, Regulation, Spinning, and Non-spinning Reserves. Regulation Reserves are maintained to respond to supply/demand imbalances over short time frames, typically on the order of several seconds to one minute. Resources that provide Regulation Reserves adjust their generation or load levels in response to automatic generation control (AGC) signals provided by the system operator. Contingency reserves are maintained to provide additional generation capacity in the event that load increases substantially or supply side resources reduce their output or are taken offline. The reserves are typically segmented into two categories, 1) Spinning or Synchronized Reserves that are provided by generation units that are actively generating and have the ability to increase or decrease their output, 2) Non-spinning or Non-synchronized Reserves that are provided by generation resources that are not actively generating, but are able to start up and provide generation within a specified timeframe. Contingency reserves typically have response times on the order of ten to 30 minutes and can also be provided by demand-side resources that are capable of reducing their load. There are seven distinct power markets in the United States, each operated by a Regional Transmission Operator (RTO) or Independent System Operator (ISO) that operates the transmission system in its territory, operates markets for energy and ancillary services, and maintains system reliability. Each power market offers its own set of ancillary services, and precise definitions, requirements, and market mechanisms differ between markets

Fairly efficient or efficiently fair: success factors and constraints of payment and reward schemes for environmental services in Asia

NARCIS (Netherlands)

Beria, L.

2011-01-01

Payment for environmental service (PES) is strictly defined as a market-based environmental policy instrument to achieve environmental protection in the most efficient way. However, an increasing body of literature shows that the prescriptive conceptualization of PES cannot be easily generalized

The Florida Ranchlands Environmental Services Project: Field Testing a Pay-for-Environmental-Services Program

OpenAIRE

Lynch, S.; Shabman, L.

2007-01-01

The Florida Ranchlands Environmental Services Project (FRESP) was recently launched, which will field test a program to complement the existing restoration programs such as the Lake Okeechobee Protection Plan (LOPP), which uses public funding to build treatment wetlands, drill aquifer storage, and capture rainwater (to delay its arrival downstream). FRESP will pay cattle ranchers to provide environmental services that will benefit the lake. PES-1 (Payments for Environmental Services Associ...

Use Of Instruments For Environmental Marketing In Economic Activity Of Agricultural Enterprises

OpenAIRE

Oleksiy Shkuratov; Irina Voronetska

2012-01-01

Improved marketing mechanism of agricultural enterprise through the introduction of environmental marketing. Grounded place, tasks and functions of environmental marketing in integrated environmental and economic management.

Trade Liberalization and Optimal Environmental Policies in Vertical Related Markets

Directory of Open Access Journals (Sweden)

Yan-Shu Lin

2012-12-01

Full Text Available This paper establishes a symmetric two-country model with vertically related markets. In the downstream market, there is one firm in each country selling a homogeneous good, whose production generates pollution, to its home and the foreign markets a la Brander (1981. In the intermediate good market, there is also one upstream firm in each country, supplying the intermediate good only to its own country’s downstream market. The upstream firms can choose either price or quantity to maximize their profits. With this setting, the paper examines the optimal environmental policy and how it is affected by the tariff on the final good. It is found that, under free trade, the optimal final-good output with imperfect intermediate-good market will have the same output level as that with perfect intermediate-good market after imposing the optimal emission tax. The optimal environmental tax is smaller and the optimal environmental policy is less likely to be a green strategy under trade liberalization if the market structure in the intermediate good market is imperfect than perfect competition. On the other hand, the optimal environmental tax is necessarily higher if the upstream firm chooses price than quantity. Moreover, the optimal environmental policy is less likely to be a green strategy under trade liberalization if the upstream firms choose quantity than price to maximize their profits.

Evaluating the Logistical Service in a Hybrid System of Marketing

Directory of Open Access Journals (Sweden)

Mônica Vivianne Teixeira Rosa

2016-09-01

Full Text Available The hybrid system of marketing, also referred to as multi-channel, has become an effective strategy of maintaining and expanding markets. However, the success of a new market channel is guided in its ability to provide an effective logistics services. The objective of this study was to identify how the logistical service provided by a new multi-channel distributor is assessed from the perspective of marketing channel agents. It is used an analytical model with dimensions of quality logistics services based on literature. For the analysis of the survey were conducted tests based on statistical inference, as T-Student test, Wilcoxon and Mann-Whitney-Wilcoxon (MWW. Evaluation results showed favorable rates as the logistics service provided by multi-channel and also indicated good levels in the quality of logistics services present in the production chain investigated. However, some dimensions of logistics services surveyed reported rates likely to improvements such as ease of procedures and post-delivery support. It was concluded that the strategy to diversify marketing channels provides strategic resource for organizations, providing opportunities for increased market share, brand consolidation, greater market coverage, logistic skills and differentiation from competitors.

Natural gas - Market and environmental needs

International Nuclear Information System (INIS)

Beyer, R.

1995-01-01

The paper discusses the natural gas market and environmental needs with topics as follow: Importance of the North Sea region; sustainable development on the balance between economic use and environmental protection; role of natural gas in meeting energy demand: market needs, technologies, environmental aspects. According to the author, natural gas causes minimal pollutants because it contains virtually no pollutant-forming substances such as heavy metals, sulphur, chlorine or fluorine. No solid residues exist in the combustion space such as ash, slag, dust or soot, and the formation of thermal NO x through natural gas combustion has decreased to a very large extent as a result of technical advances. Natural gas can make a significant contribution towards reducing CO 2 emissions due to its very high hydrogen content. 12 figs

Integrating rather than juxtaposing environmental policy and the internal market

NARCIS (Netherlands)

Vedder, Hans; Koutrakos, Panos; Snell, Jukka

2017-01-01

This contribution to the research handbook on the internal market describes and analyses the case law on environmental measures that impact the internal market and notably the free movement of goods. It argues that an integration may be better for both environmental protection and market

ROMANIAN MARKETING TOURISM SERVICES DURING AN ECONOMIC CRISES

Directory of Open Access Journals (Sweden)

Marius BOIŢĂ

2014-04-01

Full Text Available This paper, proposes to emphasize the marketing strategy of the tourism companies, in order to promote the development of Romanian services and tourist destinations during an economic crisis. The last decades are characterized by the increase in tourist traffic, based on the diversification and increase in demand and supply of tourism products and services in many regions of the world. New touristic destinations appear continuously, offering novel products, while the touristic entrepreneurs must face a sharp competition on the nowadays tourism market. Their success can be ensured by adopting target-oriented and efficient strategies in their marketing mix policy. Regardless of the type of the Romanian tourism company (tour operator or retailer, tourism service provider, etc., it must adopt an appropriate strategy to allow permanent and effective adaptation to environment changes. In order to get a sustainable position on the tourism market the tourism companies must address and plan complex marketing strategies.

Green Marketing: integrated social and environmental responsibility in the marketing environment

OpenAIRE

Dalmoro, Marlon; Venturini, Jonas Cardona; Diniz Pereira, Breno Augusto

2009-01-01

This study aims to describe and analyze as social and environmental responsibility is integrated in the marketing strategy of a Coca-Cola Company franchisee. By the perceptions of Karna, Hansen and Juslin (2001), environment marketing is described based on three hierarchical levels: strategic, structural and functional marketing. There has been developed a qualitative approach through case study, in which the data were collected through semi-structured interviews with people involved in the p...

CONTENT MARKETING – THE CONCEPT OF ALTERNAIVE FORM OF MARKETING ON EXAMPLE OF COURIER SERVICE COMPANIES

Directory of Open Access Journals (Sweden)

Katarzyna TUROŃ

2015-06-01

Full Text Available In the thesis there was presented one of alternative form of marketing – content marketing. The concept was related to examples available on market and analyzed on courier companies services. There were presented methods of using content marketing to B2C areaby selected foreign courier companies. It was also mentioned about form of using content marketing to B2B area. Then were shown benefits and risks of content marketing. Finally,the concept of content marketing was related also to Polish courier service companies.

Import market penetration in services

OpenAIRE

Langhammer, Rolf J.

1991-01-01

The EC-1992 programme foresees the complete liberalization of trade in services among member countries. To what extent has import market penetration in the Community already begun in selected service industries? Which EC member countries have been the forerunners to date? The following paper uses a new data base released recently by EUROSTAT in an attempt to answer these and other related questions.

Consumer ethnocentrism in international services marketing

NARCIS (Netherlands)

Ruyter, de J.C.; Wetzels, M.G.M.; Birgelen, van M.

1998-01-01

Consumer ethnocentrism is a relatively new and unknown concept in marketing theory and practice. This concept, which has its roots in sociology, leads to a nationalistic evaluation of foreign products and services. In view of the growing internationalisation of services, consumer ethnocentrism may

The Integrated Complex of Marketing of Higher Education Services

Directory of Open Access Journals (Sweden)

Zhehus Olena V.

2017-10-01

Full Text Available The article, on the basis of generalization of scientific views of foreign and domestic scientists, substantiates the integrated model of marketing of higher education products and services with consideration of their specificities. The obtained result is the «5Р + S» model, which includes the newly introduced poli-element «proposition», combining the interrelated and indivisible elements of «product», «people» and «process», as well as the traditional elements of the service marketing complex: «price», «place», «promotion», «physical evidence». The «social-marketing» element has been added to the integrated model on the basis of the high societal importance of educational services. Altogether, the proposed integrated model of the complex of marketing of higher education products and services is a symbiosis of commercial and non-commercial marketing, which will enhance social and economic efficiency of functioning of higher educational institution.

Marketing library and information services in academic libraries in ...

African Journals Online (AJOL)

Marketing library and information services in academic libraries in Niger State, Nigeria. ... This study was designed to investigate the marketing of library services in academic libraries in Niger state, ... EMAIL FULL TEXT EMAIL FULL TEXT

KEY FACTORS IN MARKETING FOCUSED SERVICES BUSINESSES

Directory of Open Access Journals (Sweden)

Doris Yohanna Martínez Castrillón

2016-07-01

Full Text Available This article aims to identify the key success factors in the marketing area and describe them as managerial allies for companies that wish to position themselves in the market under a good sustainable performance , for it has been consulted theoretical references of Marketing as a management partner with collection and integration of data. Methodologically, it is located within the type of descriptive research field, with a design of transactional non-experimental, with an intentional non-probabilistic stratified sample of four reporting units. The findings established fifteen (15 points of influence called "key success factors (FCE in the area of marketing, and managerial allies of service companies in the security, surveillance and protection sector in industrial, commercial and residential sectors. Finally, it is intended that the actions of marketing service companies should focus to the welfare of both the organization, such as users, both in the environment, and economic, social and technological, characterized by ethics, sustainable development and transparency to respond appropriately.

New marketing mix stresses service.

Science.gov (United States)

Collier, D A

1991-01-01

The seven Ps of service management include some nontraditional ingredients to help formulate marketing strategy. Two examples illustrate how competitive advantage can be won or lost based on applying or ignoring the seven Ps.

The Marketing Mix Revisited: Towards the 21st Century Marketing

OpenAIRE

Constantinides, Efthymios

2006-01-01

The paper assesses the current standing of the 4Ps Marketing Mix framework as the dominant marketing management paradigm and identifies market developments, environmental changes, and trends, as well as changing academic attitudes likely to affect the future of the Mix as theoretical concept and also the favourite management tool of marketing practitioners. It reviews the criticism on the 4Ps emanating from five traditional marketing areas - Consumer Marketing, Relationship Marketing, Service...

The marketing concept of customer value of hospitality service

OpenAIRE

O.V. Gerasimenko

2015-01-01

Customer value is a significant part of marketing activity of the company, especially in the modern state of Ukrainian economy. Globalization, crisis transformation in the service sector, falling consumer demand, a glut of supply of hotel services and increased competition actualize scientific problem solving improving marketing concepts according to external challenges unstable business environment. Applying effective marketing tool businesses will proactively adapt to the turbulent business...

Relevance of Green Marketing on Environmental Degradation: An ...

African Journals Online (AJOL)

Relevance of Green Marketing on Environmental Degradation: An Empirical ... to others through product, process, packaging and advertising modification(s). ... thus appropriate strategies for effective application of green marketing are lacking.

FEATURES OF MARKETING POLICY OF THE COMPANIES IN THE MARKET OF CONSULTING SERVICES

Directory of Open Access Journals (Sweden)

Timur A. Tultaev

2013-01-01

Full Text Available Dynamic development of the market of consulting services against progressing competitive fight promoted strengthening of a role of marketing in the activity of the consultant companies. The given article is devoted to the analysis of marketing policy and features of its application in consulting business.

Pricing local distribution services in a competitive market

International Nuclear Information System (INIS)

Duann, D.J.

1995-12-01

Unbundling and restructuring of local distribution services is the focus of the natural gas industry. As a result of regulatory reforms, a competitive local distribution market has emerged, and the validity of traditional cost-based regulation is being questioned. One alternative is to completely unbundle local distribution services and transform the local distribution company into a common carrier for intrastate transportation services. Three kinds of alternative pricing mechanisms are examined. For firm intrastate transportation services, cost-based pricing is the preferred method unless it can be shown that a competitive secondary market can be established and maintained. Pricing interruptible transportation capacity is discussed

INTERNAL MARKETING IN PUBLIC SERVICE SECTOR AND ITS EFFECT ON JOB SATISFACTION

OpenAIRE

DÜLGEROĞLU, İsmail; TAŞKIN, Çağatan

2015-01-01

Internal marketing can be interpreted to applicate marketing practices to the organization’s employees. Internal marketing is very important and related to almost any organization. Satisfying employees result in motivation so that the service quality of service provider is going to be higher and service output is going to be increased. The aim of this paper is to analyze internal marketing in public service sector in Bursa and to propose internal marketing strategies for managers based on ...

THE ROLE OF DATABASE MARKETING IN THE OPERATIONALIZATION OF THE SERVICES RELATIONSHIP MARKETING

OpenAIRE

Luigi DUMITRESCU; Mircea FUCIU

2010-01-01

The relationship marketing aims the construction of a durable relation between the enterprise and the final client, identified at an individual level. The particular part of the relationship marketing has two main concepts: individuality and the relation. This paper presents the concepts of relationship marketing, database marketing and geomarketing. We present the importance of implementing a marketing database in a service providing enterprise and its implications on one hand for the client...

Global Patterns in the Implementation of Payments for Environmental Services.

Directory of Open Access Journals (Sweden)

Driss Ezzine-de-Blas

Full Text Available Assessing global tendencies and impacts of conditional payments for environmental services (PES programs is challenging because of their heterogeneity, and scarcity of comparative studies. This meta-study systematizes 55 PES schemes worldwide in a quantitative database. Using categorical principal component analysis to highlight clustering patterns, we reconfirm frequently hypothesized differences between public and private PES schemes, but also identify diverging patterns between commercial and non-commercial private PES vis-à-vis their service focus, area size, and market orientation. When do these PES schemes likely achieve significant environmental additionality? Using binary logistical regression, we find additionality to be positively influenced by three theoretically recommended PES 'best design' features: spatial targeting, payment differentiation, and strong conditionality, alongside some contextual controls (activity paid for and implementation time elapsed. Our results thus stress the preeminence of customized design over operational characteristics when assessing what determines the outcomes of PES implementation.

Monopolization versus sustainable growth – the case of postal services market in Poland

Directory of Open Access Journals (Sweden)

Tomasz Bernat

2013-11-01

Full Text Available Economies of the European Union are evolving towards the competitive development along with sustainable development. For many years, these have been the key elements of the unions strategic goals. This indicates, actions in order to achieve them on particular markets, especially on monopolized markets. These includes the postal services market. This raises the question, whether the monopolization of the area-at least a certain segment, has an impact on the biggest player on the market when taking or not taking action regarding the sustainable growth? Three hypotheses and their verification give the answer to this question. The hipotheses are as follow: the Poczta Polska SA is operator which ratify the Universal Postal Convention, therefore, pro-environmental and pro-social goals should be part of their actions; Operators involved in environmental and social activities take official strategy CSR (Corporate Social Responsibility and officially announce it publicly, for instance, on their own websites; actions speak for themselves - the entity involved in the particular area will be actively participate in it, so that its operation will be known to the public. As a research method, have been used case study and analysis of the literature. The paper highlights both academic as well as managerial implications.

COORDINATES OF POSTAL SERVICES MARKET IN ROMANIA

Directory of Open Access Journals (Sweden)

Cristinel CONSTANTIN

2012-01-01

Full Text Available This paper contains a research regarding the actual status of Romanian postal services market both from legislative and economic point of view in the context of EU integration. The main objectives of this research were to identify the position of Romanian postal services among the EU member countries and to analyse the competitive environment on the local market in order to find future development strategies for the local companies. The outcomes of our research show a wrong position of Romanian postal sector both regarding the number of permanent offices and financial results of local competitors. The lateness of structural reforms could be a barrier for the future market liberalisation with serious consequences from the social point of view. In this context, a high implication of authorities is expected in order to ensure the adoption of EU regulation with a minimum of negative effects both for population and service providers.

Differentiation of car rental services in the Croatian market

Directory of Open Access Journals (Sweden)

Karolina Karlo Marijanović

2010-06-01

Full Text Available A number of service companies focus on service differentiation nowadays. The companies that manage to deliver superior service are winners and may serve as an example of how the growth of services has changed business. The first part of the paper presents an analysis of the Croatian car rental services market. The theoretical part of the paper provides an insight into the characteristics of services in general, followed by an overview of the characteristics and features of the companies operating in the local market. The second part of the paper deals with the work of Porter and his three generic strategies, and with his differentiation strategy in particular. Subsequently, all possibilities of differentiation strategies that are appropriate to the car rental services are analyzed. Beside global recession, the Croatian market is currently also struggling with huge competition and companies cannot generate profit without continuous differentiation of all elements of service. In the third chapter the following hypothesis is set: By a continuous differentiation of all elements of the services marketing mix small businesses can compete with large international companies. Acceptance or rejection of the hypothesis is shown by the research conducted among users of the specific service. Its results fully confirm the set hypothesis. The fact that, despite global recession, the majority of respondents believes the survival of small- and medium-sized companies which continuously differentiate their business activities to be unquestionable is indeed encouraging.

75 FR 63551 - Guides for the Use of Environmental Marketing Claims

Science.gov (United States)

2010-10-15

... general principles that apply to all environmental marketing claims and provide specific guidance... Part II Federal Trade Commission 16 CFR Part 260 Guides for the Use of Environmental Marketing... Marketing Claims AGENCY: Federal Trade Commission. ACTION: Proposed revisions to guidelines. SUMMARY: The...

Motivating your patients: marketing dental services.

Science.gov (United States)

Grönroos, C; Masalin, K

1990-02-01

In most industrialized countries the issues of unemployment or under-employment are becoming more critical for the members of the dental associations. In some countries this is creating greater competition between the private practitioners and public health dentists as well as between private dental practitioners themselves. Modern marketing, especially service marketing theory and models, can provide dentists and dental associations with tools to improve their position in relation to patients, political decision makers and other public agencies. However, marketing has to be understood correctly as a philosophy providing a means of approaching the establishing, maintaining and enhancing patient or customer relationships and not as a narrowly defined set of tools. As long as marketing is considered to be external campaigns, such as advertising and not much else, it is bound to fail. Other dimensions of marketing, such as interactive marketing and internal marketing, are of much greater importance to dental practitioners.

Marketing in the business activity of logistics service providers

Directory of Open Access Journals (Sweden)

Marcin Świtała

2013-09-01

Full Text Available Background: This article is a discussion on the role of marketing in the activity of logistics service providers. The strong competition and changing purchasing preferences should motivate the transport, forwarding and logistics sector managers to apply the marketing approach in practice. Methods: Results of direct research, conducted among a targeted group of 100 companies from the transport, forwarding and logistics sector, constitute the source basis. The sample group was divided into three categories of logistics providers: 2PL, 3PL and 4PL. The statistical analysis was based on three different non-parametric tests (Kruskal-Wallis, Chi-square and V Kramer.  Results and conclusions:  Currently, marketing does not play a key role in the activity of logistics services providers. The prevailing opinion is that importance of marketing in the company is average. The respondents have assessed in a similar way their activity compared to the activities of the competition. However, it was found that with the increase of the level of specialization (2PL-4PL, the awareness of impact of marketing on the logistics services sector also increased. The logistics services providers, who offer a wide range of logistics services, asses their competitive position in a better light.  

Environmental change challenges decision-making during post-market environmental monitoring of transgenic crops.

Science.gov (United States)

Sanvido, Olivier; Romeis, Jörg; Bigler, Franz

2011-12-01

The ability to decide what kind of environmental changes observed during post-market environmental monitoring of genetically modified (GM) crops represent environmental harm is an essential part of most legal frameworks regulating the commercial release of GM crops into the environment. Among others, such decisions are necessary to initiate remedial measures or to sustain claims of redress linked to environmental liability. Given that consensus on criteria to evaluate 'environmental harm' has not yet been found, there are a number of challenges for risk managers when interpreting GM crop monitoring data for environmental decision-making. In the present paper, we argue that the challenges in decision-making have four main causes. The first three causes relate to scientific data collection and analysis, which have methodological limits. The forth cause concerns scientific data evaluation, which is controversial among the different stakeholders involved in the debate on potential impacts of GM crops on the environment. This results in controversy how the effects of GM crops should be valued and what constitutes environmental harm. This controversy may influence decision-making about triggering corrective actions by regulators. We analyse all four challenges and propose potential strategies for addressing them. We conclude that environmental monitoring has its limits in reducing uncertainties remaining from the environmental risk assessment prior to market approval. We argue that remaining uncertainties related to adverse environmental effects of GM crops would probably be assessed in a more efficient and rigorous way during pre-market risk assessment. Risk managers should acknowledge the limits of environmental monitoring programmes as a tool for decision-making.

Exploring E-marketing Opportunities for Exporting Education Services : Case HAAGA-HELIA Global Education Services

OpenAIRE

Gómez , Julio

2013-01-01

This Bachelor’s thesis examines online marketing opportunities for exporting education programs and education consulting services from Finland and internationally. The objective of the study is to determine how is the current B2B environment in e-marketing communications. The purpose of this research is to provide useful information on e-marketing strategies that would benefit HAAGA-HELIA Global Education Services (HAAGA-HELIA GES). This study consists of a theoretical section tha...

Non-market forest ecosystem services and decision support in Nordic countries

DEFF Research Database (Denmark)

Filyushkina, Anna; Strange, Niels; Löf, Magnus

2016-01-01

The need to integrate non-market ecosystem services into decision-making is widely acknowledged. Despite the exponentially growing body of literature, trade-offs between services are still poorly understood. We conducted a systematic review of published literature in the Nordic countries (Denmark......, Norway, Sweden and Finland) on the integration of non-market forest ecosystem services into decision-making. The aim of the review was two-fold: (1) to provide an overview of coverage of biophysical and socio-economic assessments of non-market ecosystem services in relation to forest management; (2......) to determine the extent of the integration of biophysical and socio-economic models of these services into decision support models. Our findings reveal the need for wider coverage of non-market ecosystem services and evidence-based modelling of how forest management regimes affect ecosystem services...

The Conditions for Functional Mechanisms of Compensation and Reward for Environmental Services

Directory of Open Access Journals (Sweden)

Brent M. Swallow

2010-12-01

Full Text Available Mechanisms of compensation and reward for environmental services (CRES are becoming increasingly contemplated as means for managing human-environment interactions. Most of the functional mechanisms in the tropics have been developed within the last 15 years; many developing countries still have had little experience with functional mechanisms. We consider the conditions that foster the origin and implementation of functional mechanisms. Deductive and inductive approaches are combined. Eight hypotheses are derived from theories of institution and policy change. Five case studies, from Latin America, Africa, and Asia, are then reviewed according to a common framework. The results suggest the following to be important conditions for functional CRES mechanisms: (1 localized scarcity for particular environmental services, (2 influence from international environmental agreements and international organizations, (3 government policies and public attitudes favoring a mixture of regulatory and market-based instruments, and (4 security of individual and group property rights.

Theoretical Prerequisites for the Formation of the Concept of Environmentally Responsible Marketing

Directory of Open Access Journals (Sweden)

Kniazieva Tetiana V.

2017-12-01

Full Text Available The aim of the article is to study the evolution of theoretical approaches to the problems related to the ecological and economic interaction of economic entities and clarify the essential characteristics of the economic component of environmentally responsible marketing. By analyzing, systematizing and summarizing scientific works of domestic and foreign scientists, the evolution of marketing concepts is considered, the views of researchers on the definition of the concepts “social marketing”, “environmental marketing” are systematized. As a result of the research, the advantages and disadvantages of the existing definitions of “green” marketing are highlighted. The main characteristics of the concept “environmentally responsible marketing” are formulated in the context of the concepts of sustainable development and socially responsible marketing. Prospects for further research in this area are: the infrastructure of environmentally responsible marketing; a conceptual justification of the methodology for building an environmentally responsible marketing system; factors and models of modern economic growth with consideration for the environmental factor, etc.

Marketing an investigational drug service.

Science.gov (United States)

Johnson, V B; Crane, V; Hayman, J N

1993-04-01

The customer survey was a useful tool for marketing the IDS. It provided guidelines for making decisions about the best use of limited human and material resources. Analyzing the results of the survey provided new priorities and directions for the IDS. These results were then used in conjunction with pharmacy financial and operational data to focus on areas of greatest importance to the customers and the pharmacy. Physicians should not be reluctant to pursue compassionate use treatments because of the administrative programs responsibilities that accompany such programs. Every patient should have the opportunity to benefit from alternative therapies that are investigational. For the quality of patient care to be maintained or even enhanced when studies are conducted, nurses must be well trained. The marketing survey fulfilled its purpose of identifying service gaps and allowing us to improve our services.

Establishing financial markets in Ethiopia: the environmental ...

African Journals Online (AJOL)

This paper intends to examine the environmental foundation for establishing financial markets in Ethiopia, identify the potential challenges and opportunities. The environmental foundation is assessed using the PEST (political, economic, social and technological) perspectives. Emphasis is given to identify the roles that ...

The evolving design of RTO ancillary service markets

International Nuclear Information System (INIS)

Isemonger, Alan G.

2009-01-01

Although the markets for ancillary services at the North American Independent System Operators are often structured in quite different ways there is an emerging set of core design elements that represent a rough consensus as to what the optimal design configuration for ancillary services should be, albeit with some regional variation. This paper looks back at how the design of ancillary services markets has recently evolved to put this development in context. Thereafter it examines the methods by which ancillary services are procured by highlighting the procurement practices at a number of different Independent System Operators, principally those in California, New York, New England, Texas and the PJM Interconnection, in an attempt to tease out the remaining reasons why the ancillary service markets are still so different. This is important as there are many innovations that are not rooted in regional differences but reflect genuine technical advances and economic efficiency gains and can be replicated across other ISOs to produce more efficient designs, greater reliability and lower costs. (author)

Applying Services Marketing Principles to Postgraduate Supervision

Science.gov (United States)

Dann, Stephen

2008-01-01

Purpose: The paper aims to describe the application of two key service quality frameworks for improving the delivery of postgraduate research supervision. The services quality frameworks are used to identify key areas of overlap between services marketing practice and postgraduate supervision that can be used by the supervisor to improve research…

SERVICE MARKETING MIX OF INDIAN HOSPITALS: A CRITICAL REVIEW

Directory of Open Access Journals (Sweden)

Dharmesh, MOTWANI

2014-07-01

Full Text Available Sreenivas, Srinivasarao and Srinivasa (2013 said that “The health care market has become consumer centered and expecting high quality care at a reasonable price. The mushroomed development of corporate hospitals in India, competition is also bringing massive changes in industry structure. In this context, hospital services’ marketing is slowly and surely coming of age and is being woven into the fabric of hospitals planning and public relations programmes.” The essence of any marketing activity is marketing mix, and the central theme of the present paper revolves around the contemporary service marketing mix offered by Indian hospitals. In this paper author has critically reviewed 51 papers to describe elements of hospital service marketing mix; product, price, place, promotion, people, process and physical evidence.

The Role Of Marketing Environment Audit In Marketing Performance Through Index Of Services Marketing Excellence ISME In Bandung Stars Hotel

Directory of Open Access Journals (Sweden)

Likewati

2015-08-01

Full Text Available Abstract The purpose of this paper is to explain the marketing performance of stars hotel in Bandung city Indonesia through variables marketing environment audit Kotler et.al 1977 in which their effects are mediated through variable services marketing audit known as Index of Services Marketing ExcellenceISME BerryConant and Parasuraman 1991. The Population in this study consist of 73 hotels with various stars i.e 3 star hotels 4 and 5 in the city hotel in Bandung. From this population 30 stars hotels ware collected ramdomly in which 15 of them are 3- stars hotel 11 are 4- stars hotel and 5 are 5- stars hotels. Other than that some informan were interviewed to formed a qualitative aspect of this study one informan from each stars hotel and one from hotel organization in Bandung. To analyzed the quantitative data we used Partial Least Squares using SmartPLS-2 and Maxqda-11 to anlyzed the qualitative data. The results of the study show that the influence of marketing audit services ISME to the hotels marketing performance is not significant both variable in marketing environment audit significanly affect the marketing performance but Macro Environment audit is not significantly affect the ISME whereas task environment audit significantly affect the ISME. Thus there is no indirect effect of Marketing Environment to the marketing Performance. Our finding give a special case of ISME aplication to hotel industry proposed by Berry 1991which is used in services industry in general. The model proposed in this paper related to the work of Wu 2011 in that we use ISME in addition to enviromental variables. Other benefit from this study implied that hotels must conduct a regular evaluation of their marketing activities and strategies comprehensively sistematicaly periodicaly and objectively.

The Marketing-Finance Interface Towards Financial Services: with Special Reference to New Services Provided by Futures Exchanges

NARCIS (Netherlands)

Pennings, J.M.E.; Wetzels, M.G.M.; Meulenberg, M.T.G.

1999-01-01

The financial services industry is one of the fastest growing service industries. The financial services industry includes financial derivatives markets such as options and futures markets. In order to ensure survival, firms providing financial services show a rapid product innovation. However, for

Does an Environmental Marketing Strategy Influence Marketing and Financial Performance? A Study of Indonesian Exporting Firms

Directory of Open Access Journals (Sweden)

Kardison Lumban Batu

2017-01-01

Full Text Available Purpose – Broadly speaking, the implementation of green practice leads to higher performance in exporting firms. To test this concept empirically, this study proposes environmental marketing strategy as an antecedent of product differentiation and cost leadership as a means to promote marketing and financial performance. Design/Methodology/Approach – This study was conducted on 388 respondents serving as operational, production, and marketing managers of Indonesian exporting firms and used structural equation modelling (SEM with AMOS 18 as an analysis technique. Findings and implications – The findings revealed that environmental marketing strategy significantly influences product differentiation and cost leadership. More specifically, product differentiation simultaneously influences marketing and financial performance. However, cost leadership influences financial performance but not marketing performance. This study implies the importance of environmental orientation in setting a firm strategy and promoting the performance of international firms. Limitations – The measurement items proposed in this study were adopted from studies conducted in developed countries; they have not been proven appropriate for direct application in developing countries such as Indonesia. Originality – This study is original in that it explores the importance of environmental studies in setting a firm strategy and promoting the performance of international business.

Implementing relationship marketing in the service sector – An ...

African Journals Online (AJOL)

This paper provides a comprehensive review on the concept of relationship marketing in the service sector of Mauritius, its foundation as well as its development. The various implications of using market segmentation and customer loyalty in these service companies as relational strategies are also discussed. The research ...

76 FR 25381 - Postal Service Market Test

Science.gov (United States)

2011-05-04

... POSTAL REGULATORY COMMISSION [Docket No. MT2009-4; Order No. 720] Postal Service Market Test... test, pending Commission action on anticipated request for permanent status. This document grants a one... temporarily extend its Collaborative Logistics market test under 39 U.S.C. 3641(d).\\1\\ The Commission...

A Multicultural Service Sensitivity Exercise for Marketing Students

Science.gov (United States)

Rosenbaum, Mark S.; Moraru, Ioana; Labrecque, Lauren I.

2013-01-01

Services marketing and retailing courses place service quality at the heart of the curriculum, painting service providers as defenders of their customers' welfare and thwarters of service failures by ushering in recovery solutions. Yet academic literature and the popular press provide evidence that in some cases, service providers act as…

Developing environmental marketing strategies in the framework of forest sector enterprises social responsibility

OpenAIRE

V.T. Polovska

2012-01-01

The approaches and methods of social responsibility implementation for developing environmental marketing strategies are examined, environmental marketing objectives for adopting social responsibility in forest sector are determined, principles of socially responsible environmental marketing are formulated.

Financial Services and Emerging Markets

NARCIS (Netherlands)

B. Karreman (Bas)

2011-01-01

textabstractThis study addresses the organization and strategy of firms in emerging markets with an explicit application to financial services. Given the relevance of a well-functioning financial system for economic growth, understanding the organization and strategy of firms contributing to the

Marketing Industrial Project-Related Services: A Literature Review and Theoretical Synthesis

DEFF Research Database (Denmark)

Skaates, Maria Anne; Cova, Bernard

2002-01-01

Services are a growing part of projects in the context of the international trend towards solution buying and selling on business-to-business markets. Furthermore services are often a key source of competitive advantage in project business. However companies selling project-related services often...... that specifically deal with project-related services are listed as the result of a study of the English-, French-, German, Italian-, and 'Nordic'-language academic literature. They are then assessed in relation to services versus project marketing theory. The analysis shows that the project marketing concepts...

Marketing of financial services and customer loyalty in the Nigerian ...

African Journals Online (AJOL)

Marketing of financial services and customer loyalty in the Nigerian banking sector. ... that banks must invest more in financial service marketing strategies that would help to keep their customers. ... EMAIL FULL TEXT EMAIL FULL TEXT

Marketing family planning services in New Orleans.

Science.gov (United States)

Bertrand, J T; Proffitt, B J; Bartlett, T L

1987-01-01

The health care profession is witnessing a shift in focus from the interests and needs of the service provider to those of the potential consumer in an effort to attract and maintain clients. This study illustrates the role that marketing research can play in the development of program strategies, even for relatively small organizations. The study was conducted for Planned Parenthood of Louisiana, a recently organized affiliate that began offering clinical services in May 1984, to provide information on the four Ps of marketing: product, price, place, and promotion. Data from telephone interviews among a random sample of 1,000 women 15-35 years old in New Orleans before the clinic opened confirmed that the need for family planning services was not entirely satisfied by existing service providers. Moreover, it indicated that clinic hours and the cost of services were in line with client interests. The most useful findings for developing the promotional strategy were the relatively low name recognition of Planned Parenthood and a higher-than-expected level of interest that young, low income blacks expressed in using the service.

Marketing library and information services II a global outlook

CERN Document Server

Gupta, Dinesh K; Massisimo, Angels

2013-01-01

With contributions from library and information professionals (practitioners, researchers, faculty members, consultants, and others), Marketing Library and Information Services: A Global Outlook highlights a variety of exemplary LIS marketing practices and efforts from around the globe. The following broad topics are explored: changing marketing concepts; marketing library

Combining service marketing and strategic alliances in health care.

Science.gov (United States)

Lazarus, I R

1993-11-01

With or without federal health care reform to impact the delivery of health care services in the U.S., hospitals must commit to service marketing and strategic alliances as a fundamental business strategy. Service marketing not only differentiates the provider, but with the proper programs in place, it may actually facilitate the formation of strategic alliances. The combination of these strategies will be particularly effective in preparing for any health care policy change.

Customer premises services market demand assessment 1980 - 2000: Volume 2

Science.gov (United States)

Gamble, R. B.; Saporta, L.; Heidenrich, G. A.

1983-01-01

Potential customer premises service (CPS), telecommunication services, potential CPS user classes, a primary research survey, comparative economics, market demand forcasts, distance distribution of traffic, segmentation of market demand, and a nationwide traffic distribution model are discussed.

Environmental services coupled to food products and brands: food companies interests and on-farm accounting.

Science.gov (United States)

Kempa, Daniela

2013-09-01

Much research has been carried out on governmental support of agri environmental measures (AEM). However, little is known about demands on and incentives from the commercial market for environmental contributions of the farmers. The factors farm structures, level of remuneration and legal framework have been thoroughly investigated. However, demands of the food industry for environmentally friendly goods(1) and their effects on farmers' decisions have not yet been analyzed. Leading companies in the food industry have observed an increasing consumer awareness and, due to higher competition, see an additional need to communicate environmental benefits which result from either organic production methods or agri-environmental measures. To address this research deficit, two case studies were carried out. The first case study is a survey aimed at the industrial food producers' demands with regards to the environmental performance of supplying farms. Concurrently, within a second survey farmers were questioned to find out what conditions are required to implement agri-environmental measures beyond cross compliance and document their environmental performance. This article presents the outcomes of the first case study. The results show that food companies have an interest in the documentation of environmental benefits of supplying farms for their marketing strategies. Provision of support by finance or contract-design is also seen as appropriate tool to promote an environmentally friendly production. In turn the food producers' demand and support for documented environmental services can have a positive influence on farmers' decisions for implementation and documentation of these services. Thus, the surveys provide essential findings for further development of documentation strategies for environmental benefits within the supply chain. Copyright © 2012 Elsevier Ltd. All rights reserved.

Comparison of Sellers's Awareness to Environmental Hygiene of Market Bulak, Market Klender and Market Rawamangun, East Jakarta

Science.gov (United States)

Maulidya, Hasana P.

2018-02-01

This research is motivated by the difference of market hygiene condition, where the market hygiene level is influenced by the environment around the market. In general, markets located near densely populated housing tend to be overlooked, while markets near elite housing tend to be clean. This condition is also influenced by marketers' awareness of market hygiene. If the market is near the elite neighbourhood, the level of awareness of sellers on cleanliness will be high. If the market is located in a densely populated area, sellers generally do not pay attention to cleanliness. The purpose of this research is to know the sellers's awareness of environmental cleanliness of Market Bulak, Klender Market and Rawamangun Market. Respondents in this study are sellers and buyers who make transactions in these 3 markets. This type of research is descriptive analysis with the method of observation and interview to 10 sellers in each market. Seller hygiene awareness are poor.

Energy and environmental efficiency in competitive power markets

International Nuclear Information System (INIS)

Warwick, W.M.

1995-02-01

For years the electric utility industry operated as a regulated monopoly, largely immune to market forces except those of competing fuels. That era came to an end with the Public Utilities Regulatory Policy Act (PURPA) of 1974, which created a market for non-utility generated power. Within twenty years, non-regulated, non-utility generators had become the primary supplier of new energy resources. Their market power is matched by their political power, as evidenced in the Energy Policy Act of 1994 (EPAct), which requires open access to utility transmission lines to facilitate inter-utility bulk power sales. The conventional wisdom is that active wholesale power markets with competition among alternative generators will lead to lower power-development costs and cheaper retail power prices. The trend towards alternative bulk power sources at low prices intersects with large retail power customers' interest in accessing alternative power supplies. In most cases, these alternatives to local utilities are at a lower cost than retail rates. For the most part, proponents of generation competition have remained silent about potential environmental consequences. However, skeptics of increased competition, including major environmental groups, cite environmental impacts among their concerns. This report examines these concerns

Application of the System Approach to Financial Services Market Research

Directory of Open Access Journals (Sweden)

Dubyna Maksym V

2016-08-01

Full Text Available The article analyzes the nature of the financial services market by using the system approach methodology. In particular, the attention is focused on the already existing conceptual approaches to defining the nature of this market, their basic aspects are analyzed. The use of the system approach allowed to identify the essence of the financial services market as a single, complex system, which is proposed to be considered as an aggregate number of consumers and providers of financial services operating within a single economic space, their relationships emerging to meet different in their nature demands for financial services, with their interrelation being associated with movement of financial resources within this space and partially accompanied by processes of transformation of temporary free funds of economic entities into credit and investment resources. In the article the system components and the relationships between them are determined, the elements of the environment are identified and their relationship with the market for financial services described.

Customer service in the residential property market of South Africa

Directory of Open Access Journals (Sweden)

S Rudansky-KlopperS

2004-07-01

Full Text Available An increasing number of estate agencies are entering the real estate market in South Africa and many are struggling to survive as competition grows stronger. Customer service has become of overriding importance to establish a differential advantage that will ensure long-term survival. This study investigates customer service by estate agencies in the residential property market of South Africa. The results indicate that estate agencies seem to be aware of the importance of providing good customer service and of being service-oriented, but they do not always seem to realise the need to conduct marketing research and test the actual satisfaction of customers with the services provided, leaving a potential gap between what the customer wants and what the estate agency provides.

Energy Aware Pricing in a Three-Tiered Cloud Service Market

Directory of Open Access Journals (Sweden)

Debdeep Paul

2016-09-01

Full Text Available We consider a three-tiered cloud service market and propose an energy efficient pricing strategy in this market. Here, the end customers are served by the Software-as-a-Service (SaaS providers, who implement customized services for their customers. To host these services, these SaaS providers, in turn, lease the infrastructure related resources from the Infrastructure-as-a-Service (IaaS or Platform-as-a-Service (PaaS providers. In this paper, we propose and evaluate a mechanism for pricing between SaaS providers and Iaas/PaaS providers and between SaaS providers and the end customers. The pricing scheme is designed in a way such that the integration of renewable energy is promoted, which is a very crucial aspect of energy efficiency. Thereafter, we propose a technique to strategically provide an improved Quality of Service (QoS by deploying more resources than what is computed by the optimization procedure. This technique is based on the square root staffing law in queueing theory. We carry out numerical evaluations with real data traces on electricity price, renewable energy generation, workload, etc., in order to emulate the real dynamics of the cloud service market. We demonstrate that, under practical assumptions, the proposed technique can generate more profit for the service providers operating in the cloud service market.

Is environmental sustainability a strategic priority for logistics service providers?

Science.gov (United States)

Evangelista, Pietro; Colicchia, Claudia; Creazza, Alessandro

2017-08-01

Despite an increasing number of third-party logistics service providers (3PLs) regard environmental sustainability as a key area of management, there is still great uncertainty on how 3PLs implement environmental strategies and on how they translate green efforts into practice. Through a multiple case study analysis, this paper explores the environmental strategies of a sample of medium-sized 3PLs operating in Italy and the UK, in terms of environmental organizational culture, initiatives, and influencing factors. Our analysis shows that, notwithstanding environmental sustainability is generally recognised as a strategic priority, a certain degree of diversity in the deployment of environmental strategies still exists. This paper is original since the extant literature on green strategies of 3PLs provides findings predominantly from a single country perspective and mainly investigates large/multinational organizations. It also provides indications to help managers of medium-sized 3PLs in positioning their business. This is particularly meaningful in the 3PL industry, where medium-sized organizations significantly contribute to the generated turnover and market value. Copyright © 2017 Elsevier Ltd. All rights reserved.

Implementation Analysis Services Marketing Strategy Room (Case on Kharisma Hotel Bukittinggi)

OpenAIRE

Saputriyani, Rita; Sutrisna, Endang

2016-01-01

Service marketing strategy is a set of tools that can be used marketer, which consists of various elements of a marketing program that should be considered that the implementation of the strategy defined marketers can be successful. The purpose of this study was to megetahui implementation of marketing strategy services performed charisma bukittinggi hotel.Kharisma Hotel Bukittinggi established PT. Mega Kharisma Asia Sentosa and all operating on 10 August 2002. Hotel charisma is suattu hotels...

Environmental Assessment for power marketing policy for Southwestern Power Administration

Energy Technology Data Exchange (ETDEWEB)

1993-12-01

Southwestern Power Administration (Southwestern) needs to renew expiring power sales contracts with new term (10 year) sales contracts. The existing contracts have been in place for several years and many will expire over the next ten years. Southwestern completed an Environmental Assessment on the existing power allocation in June, 1979 (a copy of the EA is attached), and there are no proposed additions of any major new generation resources, service to discrete major new loads, or major changes in operating parameters, beyond those included in the existing power allocation. Impacts from a no action plan, proposed alternative, and market power for less than 10 years are described.

Environmental Assessment for power marketing policy for Southwestern Power Administration

International Nuclear Information System (INIS)

1993-01-01

Southwestern Power Administration (Southwestern) needs to renew expiring power sales contracts with new term (10 year) sales contracts. The existing contracts have been in place for several years and many will expire over the next ten years. Southwestern completed an Environmental Assessment on the existing power allocation in June, 1979 (a copy of the EA is attached), and there are no proposed additions of any major new generation resources, service to discrete major new loads, or major changes in operating parameters, beyond those included in the existing power allocation. Impacts from a no action plan, proposed alternative, and market power for less than 10 years are described

Market power in interactive environmental and energy markets: the case of green certificates

International Nuclear Information System (INIS)

Amundsen, Eirik S.; Nese, Gjermund

2004-01-01

Markets for environmental externalities are typically closely related to the markets causing such externalities, whereupon strategic interaction may result. Along these lines, the market for Green Certificates is strongly interwoven in the electricity market as the producers of green electricity are also the suppliers of Green Certificates. In this paper, we formulate an analytic equilibrium model for simultaneously functioning electricity and Green Certificate markets, and focus on the role of market power. We consider two versions of a Nash-Cournot game: a standard Nash-Cournot game where the players treat the market for Green Certificates and the electricity market as separate markets; and a Nash-Cournot game with endogenous treatment of the interaction between the electricity and Green Certificate markets with conjectured price responses. One result is that a certificate system faced with market power may collapse into a system of per unit subsidies, as the producers involved start to game on the joint functioning of markets. (author)

The Marketing Strategy of Pötting’s Pharmacy Using the Marketing Tool Service Blueprint

OpenAIRE

Šilberská, Tereza

2015-01-01

The diploma thesis is focused on marketing strategy plan of a private pharmacy using service blueprint as a marketing tool. At the beginning the thesis deals with characteristics of specifics and state regulations of pharmacy marketing. Then the thesis analyses Czech pharmacy market in particular with regard to the expansion of pharmacy chains and also puts emphasis on current pharmacy trends that influence management and marketing of private pharmacies. The main goal is firstly to describe t...

The marketing-finance interface towards financial services with special reference to the new services provided by futures exchanges

NARCIS (Netherlands)

Pennings, J.M.E.; Wetzels, M.G.M.; Meulenberg, M.T.G.

1999-01-01

The financial services industry is one of the fastest growing service industries. The financial services industry includes financial derivatives markets such as options and futures markets. In order to ensure survival, firms providing financial services show a rapid product innovation. However, for

A global assessment of market accessibility and market influence for global environmental change studies

NARCIS (Netherlands)

Verburg, P.H.; Ellis, E.C.; Letourneau, A.

2011-01-01

Markets influence the global patterns of urbanization, deforestation, agriculture and other land use systems. Yet market influence is rarely incorporated into spatially explicit global studies of environmental change, largely because consistent global data are lacking below the national level. Here

Financing nutrition services in a competitive market.

Science.gov (United States)

Egan, M C; Kaufman, M

1985-02-01

Budget deficits and inflationary medical care costs threaten nutrition services, which until recently have been funded largely by federal, state, and local revenues. Nutritionists and dietitians responding to demands in the marketplace should develop innovative programs and pursue new sources for financing through the private sector, third-party payers, business/industry health promotion, and consumer fees for their services, as well as targeted federal, state, and locally funded food assistance, nutrition education, and health care programs. Trail-blazing dietitians are successfully offering their services in health maintenance organizations (HMOs), hospital or industry fitness programs, private practice, voluntary health agencies, and official agency programs. With the new federalism, nutritionists must articulate their role in comprehensive health care and market their services at the state and local levels in addition to the federal level. Nutrition services are defined to include assessment, planning, counseling, education, and referral to supportive agencies. Data management, managerial, and marketing skills must be developed for dietitians to compete effectively. Basic educational preparation and continuing education for practicing professionals must develop these competencies.

State-owned Enterprises as Institutional Market Actors in the Marketization of Public Service Provision

DEFF Research Database (Denmark)

Tolstrup Christensen, Lene

This doctoral thesis (PhD) explores from a public governance perspective the role of stateowned enterprises (SOEs) in an era of marketization of public service provision and thus contributes to the renewed academic interest in contemporary SOEs. It builds on an explorative comparative case study...... of DSB SOV and SJ AB in the marketization of passenger rail in Denmark and Sweden respectively from the 1990s to 2015. In the period both cases kept full state ownership and Sweden gradually exposed all services to competition whereas in Denmark with time competition was put on hold. The case study...... as an institutional market actor (IMA)....

Performance in Service Marketing from Philosophy to Customer Relationship Management

Directory of Open Access Journals (Sweden)

Victor Danciu

2007-08-01

Full Text Available The contribution of services to the development of every national economy is in the progress,they becoming the major contributor to the gross national product of most countries. In their turn, thecustomers become more demanding and powerful in their relationship with service providers. They askfor more and new relationship. The appropriate new marketing, known as Relationship Marketing, looksto engage the customer interactively in the many steps of creating value which is later shared betweenservice provider and customer. This requires to focus on long-term customer relationship. In order toestablish and maintain long-term relationship, the relationship marketing should understand customerexpectations, know the customers, evaluate services process, obtain a proper service quality and adequatelymanage customers’ relationships. The service customer’s is placed on an expectation range to afive dimension scale and have two levels which may be analyzed into a model of service. A stimulus forrelationship marketing performance may be the quality of service. The objective and subjective quality ofservice is essential for the service customer relationship management. In order to reach the goal ofretaining actual customers, service companies should be prepared to spot customers who leave and thenanalyze and act on information they provide. Managers should make sure the entire organization understandthe importance of keeping customers and encourage employees to pursue zero defections by tryingincentives, planning, and budgeting to defections targets. Most important, managers use defections as avehicle for continuously improving the quality and value of the service they provide to customer.

The Mobile Satellite Services Market.

Science.gov (United States)

Anderson, Samuel

Mobile satellite (MSAT) technology is the basis for a new component of the telecommunications industry capable of providing services to small inexpensive subscriber terminals located almost any place in the world. The market for MSAT space segment capacity (bandwidth and power) is a natural monopoly that can be logically and technically…

The Analysis of the Dynamics of the Marketing Services Market in Terms of Strategic Management of Crisis

Directory of Open Access Journals (Sweden)

Ivanova Natalya

2016-12-01

Full Text Available The aim of the study is to determine the basic modern marketing services according to the dynamics data of the media market of Ukraine. Thus, marketing services are considered as tools that provide crisis man-agement in strategic business development perspective. Scientific and practical significance of the study lies in the results of trend analysis of the dynamics of the media market of Ukraine and its components, the results of which led to the conclusion about the importance of Internet advertising as a modern marketing tool in terms of anti-crisis policy. The study predicted the values of the obtained volumes and market share of Internet advertising in the media market structure in Ukraine for the next period.

A Computational Agent-Based Modeling Approach for Competitive Wireless Service Market

KAUST Repository

Douglas, C C

2011-04-01

Using an agent-based modeling method, we study market dynamism with regard to wireless cellular services that are in competition for a greater market share and profit. In the proposed model, service providers and consumers are described as agents who interact with each other and actively participate in an economically well-defined marketplace. Parameters of the model are optimized using the Levenberg-Marquardt method. The quantitative prediction capabilities of the proposed model are examined through data reproducibility using past data from the U.S. and Korean wireless service markets. Finally, we investigate a disruptive market event, namely the introduction of the iPhone into the U.S. in 2007 and the resulting changes in the modeling parameters. We predict and analyze the impacts of the introduction of the iPhone into the Korean wireless service market assuming a release date of 2Q09 based on earlier data. © 2011 IEEE.

Marketing health services: the engineering of satisfaction.

Science.gov (United States)

MacStravic, R S

1984-12-01

Service marketing is the engineering of satisfaction, and the key to success is to identify and influence potential customers' expectations and then to fulfill those expectations. Patient satisfaction largely determines both a program's revenues and expenditures and the effectiveness of care received by patients. A program's ability to satisfy patients rests upon three basic elements: research, design, and communication. Research should be on two levels. The first is basic market assessment and analysis, and should reveal overall market potential by focusing on consumers' expectations, unmet needs, and level of satisfaction. From this stage of research, the organization should be able to identify current programs that are secure and stable, those which have significant growth potential, those which are threatened by competition, and those which have little future. This research also should indicate the potential for new programs and for new markets for existing programs. The second level of research focuses on a specific program (whether current or proposed) and is the basis for program design. The organization can tailor the program to consumers' expectations in everything from services provided to price of parking and other amenities. Research also provides a basis for communications. Not only can communications influence a potential customer to try a provider, but also care providers can use communications during and after the service experience to reinforce what might have been a casual decision. Ideally, all communication that occurs between patients and providers should serve marketing as well as diagnostic and therapeutic purposes. It can shape patients' expectations, reinforce satisfaction when those expectations have been fulfilled, and convey the provider's caring and concern.

Electric markets and services of the system

International Nuclear Information System (INIS)

Carbajo, A.

2007-01-01

Electricity cannot be stored in significant quantities and requires generation and demand be balanced instantly in order to control the frequency. This means that the electric system must be equipped with specific devices in order to ensure this dynamic balance. Of the services required by the electric system, some are mandatory for the generators, while others are voluntary, these last ones being those supplied under market schemes. On the other hand, the commitment of the Spanish electric system to incorporate a significant volume of renewable energy, due to its intermittent properties, demands that these adjustment services use a greater volume of this energy in order to ensure the reliability of the system at all times. Finally, securing the Iberian electric market implies that there might be variations in these services - not only in the volume but also in their characteristics. (Author)

Assessing the market for long-term care services.

Science.gov (United States)

Rice, J A; Taylor, S

1984-02-01

Traditionally, long-term care services have been used by a diverse marketplace. The chronically ill, developmentally disabled, mentally ill and aging population has looked to long-term care support services as a means of physical and emotional support. Much of the time these services were housed together for the sake of efficiency. The enormous burden these services are creating on the economy, and the growing aging population, have forced the recognition that long-term care service delivery systems must change. Alternate programming for long-term care services that reach out into the community and into individual homes is becoming an attractive approach to meeting the growing demands of the marketplace. Home health, specialized housing and creative funding mechanisms such as HMOs, are examples of initiatives undertaken by healthcare organizations that view diversification as a vehicle for survival. Market research techniques that have been used in other industries are being adapted to the healthcare industry to ensure the proper mix of services that are demanded by older, more knowledgeable consumers. The programs of the future will be market driven, with the ability of the individual to pay for such services playing a significant role. The healthcare provider of today is in a position to serve the community in new ways. By becoming an integral link in the long-term care system and by developing new programs, the organization can serve as a catalyst for change. It is up to the governing bodies and managers of these facilities to become visionaries and to accept responsibility for assessing the market for long-term care services and to guide their organization into the future.

Contractor/supplier of energy services. Liberalization of the energy market and the need for energy services

International Nuclear Information System (INIS)

Maas, J.F.M.

2002-01-01

A market for energy services is emerging. Energy suppliers and building services contractors have the same customers but have traditionally operated in different markets. The boundary between the energy and building services markets is blurred. Substantial degrees of freedom are being created for the customer in a free market. After the initial euphoria about this, there will be a realization that there are also risks, for example as a result of price fluctuations, uncertainty about supplier reliability, the effects of the rates system, complex regulation and political decision making. If people want to reduce these risks and through this make costs controllable, attention must be paid to the interdependence between aspects on the supply side, in the energy supply system and on the demand side [nl

78 FR 48466 - Hewlett Packard Company, Printing & Personal System Americas Division, Marketing Services...

Science.gov (United States)

2013-08-08

..., Printing & Personal System Americas Division, Marketing Services, Houston, Texas; Notice of Investigation... Division, Marketing Services, Houston, Texas. On January 25, 2013, the Department issued a Notice of... & Personal System Americas Division, Marketing Services, Houston, Texas) to be filed. Because the later-filed...

Measuring Quality in Special Libraries: Lessons from Service Marketing.

Science.gov (United States)

White, Marilyn Domas; Abels, Eileen G.

1995-01-01

Surveys the service marketing literature for models and data-gathering instruments measuring service quality, particularly the instruments SERVQUAL and SERVPERF, and assesses their applicability to special libraries and information centers. Topics include service characteristics and definitions of service; performance-minus-expectations and…

Can rewards for environmental services benefit the poor? Lessons from Asia

Directory of Open Access Journals (Sweden)

Beria Leimona

2009-04-01

Full Text Available Pro-poor rewards for environmental services (RES link global priorities on poverty reduction and environmental sustainability. Emerging approaches to payment for environmental services vary in mechanism and form of payment. Rural poverty is multidimensional and the poverty syndromes vary with the intensity of landscape use and management, with the solution to lack of access to markets, education and healthcare associated with loss of natural capital. RES mechanisms have to balance effectiveness and efficiency with fairness and pro-poor characteristics, with transaction costs as obstacles to both. The economic perspective on financial transfers needs to be balanced with the social and environmental paradigms of fairness. Our first hypothesis is that only under specific circumstances, actual cash incentive to individual participants of RES will contribute substantially to poverty alleviation of ES providers. The second hypothesis is that non-financial incentive to ES providers will contribute to reducing poverty by linking the community (participants and non-participants to access to capital types (human, social/political, natural, infrastructure and financial, such as microcredit. Review of key ratios of relative number and wealth of service providers and beneficiaries supports the first hypothesis and rejects the notion of widespread potential for reducing upstream rural poverty through individual cash payments. Results of community focus group discussions support the second hypothesis through context-specific preferences for the mechanisms by which RES can trigger conditions for sustainable development.

Pitfalls and opportunities for environmental marketers.

Science.gov (United States)

Gillespie, R J

1992-01-01

Issues such as global warming, ozone depletion, insufficient landfill capacity, and excess packaging are foremost on the minds of consumers. Companies face a myriad of environmental challenges, but they also recognize the opportunities to be gained by implementing responsible marketing action plans.

Services and the nuclear after-market

International Nuclear Information System (INIS)

Masche, G.C.; Daub, R.

1980-01-01

What are the business opportunities for a reactor vendor in the nuclear after-market, for servicing the reactor after it has started operating. The range of activities which a vendor can perform on behalf of its customers, and the prospects for growth in this market, are reviewed. Considerable advantages accrue to the utility from hiring outside contractors to undertake maintenance, fuelling, and inspection. Among these advantages are increased availability of the reactor and low radiation exposure for the utility's own personnel. (author)

Extension agents\\' marketing related services: The relevance to ...

African Journals Online (AJOL)

This study investigated the marketing related services provided to farmers by extension agents in Osun State, Nigeria. Data were collected from the extension agents in the services of Osun State Agricultural Development Projects, which is the government outfit to provide such services to farmers on one hand and their ...

An empirical typology of energy services based on a well-developed market: France

International Nuclear Information System (INIS)

Duplessis, Bruno; Adnot, Jérôme; Dupont, Maxime; Racapé, François

2012-01-01

The investigation is an attempt to apply a set of consistent and official definitions of energy services (ES), energy efficiency services (EES) and energy performance contracting (EPC) on a well-developed market: France. After defining the historical context of the French market the authors describe the types of offers that are presently made and that fall within the definition of energy services. There are many classic and novel factors for the success of energy services. For instance, the energy services market is now partly structured by the CEE scheme, the French ‘white certificates’ or ‘energy certificates scheme’. Also the grid problems lead to new services. The companies active on the market are described as a result of an empirical survey of ES market in France. This empirical survey of ES market in France includes estimates of the number of companies and of their turnover both for ES and EES. Examples and case studies are developed as a background. - Highlights: ► We apply a consistent and official set of definitions of energy services (ES). ► French ES market is structured by historical ES and shaped by recent evolutions. ► French ES market is now partly structured by white certificates and grid management. ► We describe the companies active on French market through an empirical survey. ► We have estimated French market size (actors and turnover) both for ES and EES.

Marketing strategy for the BC oil and gas service sector

Energy Technology Data Exchange (ETDEWEB)

NONE

2004-10-29

The British Columbia (BC) oil and gas service sector is collaborating with the BC Ministry of Energy and Mines (MEM) to enhance the competitiveness of oil and gas service providers in Northeast BC. The MEM agreed to provide one-time funding to develop this marketing strategy for the oil and gas sector, particularly for small to medium-sized companies with limited resources. This document is also a resource tool for suppliers in the sector that have developed and are implementing their own marketing plans and wish to enhance elements of their own plans. The strategy also outlines the potential role of associations in Northeast BC that represent the service sector. It links their marketing activities with the activities of individual service providers. Local service providers (LSP) include companies in a wide range of businesses such as drilling support, transportation, health and safety services, and construction. Six issues that directly impact the competitiveness of LSPs were also presented along with recommendations for participants in the service sector, associations and individual companies. tabs., figs., 11 appendices.

Marketing strategy for the BC oil and gas service sector

International Nuclear Information System (INIS)

2004-01-01

The British Columbia (BC) oil and gas service sector is collaborating with the BC Ministry of Energy and Mines (MEM) to enhance the competitiveness of oil and gas service providers in Northeast BC. The MEM agreed to provide one-time funding to develop this marketing strategy for the oil and gas sector, particularly for small to medium-sized companies with limited resources. This document is also a resource tool for suppliers in the sector that have developed and are implementing their own marketing plans and wish to enhance elements of their own plans. The strategy also outlines the potential role of associations in Northeast BC that represent the service sector. It links their marketing activities with the activities of individual service providers. Local service providers (LSP) include companies in a wide range of businesses such as drilling support, transportation, health and safety services, and construction. Six issues that directly impact the competitiveness of LSPs were also presented along with recommendations for participants in the service sector, associations and individual companies. tabs., figs., 11 appendices

THE ROLE OF DATABASE MARKETING IN THE OPERATIONALIZATION OF THE SERVICES RELATIONSHIP MARKETING

Directory of Open Access Journals (Sweden)

Luigi DUMITRESCU

2010-01-01

Full Text Available The relationship marketing aims the construction of a durable relation between the enterprise and the final client, identified at an individual level. The particular part of the relationship marketing has two main concepts: individuality and the relation. This paper presents the concepts of relationship marketing, database marketing and geomarketing. We present the importance of implementing a marketing database in a service providing enterprise and its implications on one hand for the client and on the other hand for the enterprise. The paper point out the marketing database instruments and the advantages for the elements of the marketing mix. The implementation of a marketing database will aid the enterprise to better target and attract the client, to transform them into loyal consumers and in the same time it can help refresh the image of the enterprise.

Choice of the marketing concept of management of housing-and-communal services

Science.gov (United States)

Skripnik, Oksana

2017-10-01

According to the author, housing-and-communal services comprise the basis of regional infrastructure forming quality and the standard of living of the population, being one of the most important prerequisites of development of social and economic capacity of the region. Some marketing concepts of management of housing-and-communal services are considered in the article, the problems, interfering the use of marketing technologies in management of housing-and-communal services are revealed. The need of use of marketing management for effective activity of housing-and-communal services is also reasoned. The author proves that the introduction of housing-and-communal services in practice as the marketing concept of management allows to solve the whole complex of issues, which are studied in the article.

Positioning patient-perceived medical services to develop a marketing strategy.

Science.gov (United States)

Jung, Minsoo; Hong, Myung-Sun

2012-01-01

In today's medical market, marketing philosophy is being rapidly transformed from customer searching to patient satisfaction and service improvement. The principal objective of this study was to contribute to the establishment of a desirable medical marketing strategy, through the factors of customer satisfaction and the positioning of patients' perceptions by marketing institutions. The data were collected from 282 students of the College of Public Health and Medicine in Seoul. The survey tools were developed using the SERVQUAL scale. Analysis in this study involved both statistical and network analysis. The former was used to verify the determinants of service satisfaction as perceived by respondents, via factor analysis and multiple regression analysis. The latter was obtained using a positioning map and 2-mode network analysis with the matrix data converted from raw data. The determining factors for patient satisfaction were identified as facilities, accessibility, process, physicians, and medical staff. The regression equation was significant (R = 0.606), and the most influential variable was the service quality of physicians (β = .569). According to multidimensional scaling, the positioning of medical institutions indicated that patients' perceptions were affected by hospital size and specialization. By recognizing and managing patient satisfaction, medical institutions are able to foster customer loyalty and, in turn, to enhance service quality. It is necessary to develop an adequate marketing mix to provide better medical services and to overcome medical competition among institutions.

Marketing Social Service Programs Using Political Campaign Technology.

Science.gov (United States)

Bynum, Peter

1991-01-01

Discusses how human services agencies can use strategies and information technologies similar to those used in political campaigns to identify needs and attitudes for social services campaigns. Marketing for social services programs is described, and the use of computers for a political campaign and for a teenage pregnancy program is compared.…

[Health care units image development on the market of medical services].

Science.gov (United States)

Kemicer-Chmielewska, Ewa; Karakiewicz, Beata

2010-01-01

The cause for this document is to present a deliberation on public health facility image development on the medical services market. Marketization of the health service, growing awareness of Polish citizens and their expectation of high service quality as well as increased competition in the healthcare system market is the reason why health unit managers need to put a lot of strength and effort in sustaining or improving the image of the facility they run. Such action gives a chance for obtaining a competitive advantage.

Customer premises services market demand assessment 1980 - 2000. Volume 1: Executive summary

Science.gov (United States)

Gamble, R. B.; Saporta, L.; Heidenrich, G. A.

1983-01-01

Estimates of market demand for domestic civilian telecommunications services for the years 1980 to 2000 are provided. Overall demand, demand or satellite services, demand for satellite delivered Customer Premises Service (CPS), and demand for 30/20 GHz Customer Premises Services are covered. Emphasis is placed on the CPS market and demand is segmented by market, by service, by user class and by geographic region. Prices for competing services are discussed and the distribution of traffic with respect to distance is estimated. A nationwide traffic distribution model for CPS in terms of demand for CPS traffic and earth stations for each of the major SMSAs in the United States are provided.

Creating International Community Service Learning Experiences in a Capstone Marketing-Projects Course

Science.gov (United States)

Metcalf, Lynn E.

2010-01-01

This article outlines the development of a project-based capstone marketing course, specifically designed to provide marketing students with an international community service learning experience. It differs significantly from previous studies, which focus on integrating service learning into existing marketing courses and on helping local…

The influence of People : The Service Marketing benefits of training

OpenAIRE

Spetz, Emma; Butler, Laurence

2008-01-01

In the past years the competition in the restaurant trade in Umeå is increasing. There is more choice for the customers and thereby the restaurants have to work harder to attract customers. One way is to Market themselves differently. In this research we are studying one way of diversifying Service Marketing, namely through people. Especially in the restaurant sector the frontline employee is an essential part of the service. We argue that by improving the Internal Marketing a business can en...

A Computational Agent-Based Modeling Approach for Competitive Wireless Service Market

KAUST Repository

Douglas, C C; Hyoseop Lee,; Wonsuck Lee,

2011-01-01

Using an agent-based modeling method, we study market dynamism with regard to wireless cellular services that are in competition for a greater market share and profit. In the proposed model, service providers and consumers are described as agents

[Segment analysis of the target market of physiotherapeutic services].

Science.gov (United States)

Babaskin, D V

2010-01-01

The objective of the present study was to demonstrate the possibilities to analyse selected segments of the target market of physiotherapeutic services provided by medical and preventive-facilities of two major types. The main features of a target segment, such as provision of therapeutic massage, are illustrated in terms of two characteristics, namely attractiveness to the users and the ability of a given medical facility to satisfy their requirements. Based on the analysis of portfolio of the available target segments the most promising ones (winner segments) were selected for further marketing studies. This choice does not exclude the possibility of involvement of other segments of medical services in marketing activities.

CONTENT MARKETING – THE CONCEPT OF ALTERNAIVE FORM OF MARKETING ON EXAMPLE OF COURIER SERVICE COMPANIES

OpenAIRE

Katarzyna TUROŃ; Michał JUZEK

2015-01-01

In the thesis there was presented one of alternative form of marketing – content marketing. The concept was related to examples available on market and analyzed on courier companies services. There were presented methods of using content marketing to B2C areaby selected foreign courier companies. It was also mentioned about form of using content marketing to B2B area. Then were shown benefits and risks of content marketing. Finally,the concept of content marketing was related also to Polish c...

Air quality analysis for the Western Area Power Administration's 2004 Power Marketing Plan Environmental Impact Statement

International Nuclear Information System (INIS)

Glantz, C.S.; Dagle, J.E.; Bilyard, G.R.

1997-01-01

The Western Area Power Administration (Western) markets and transmits electric power throughout 15 western states. Western's Sierra Nevada Customer Service Region (Sierra Nevada Region) markets approximately 1,480 megawatts (MW) of firm power (plus 100 MW of seasonal peaking capacity) from the Central Valley Project (CVP) and other resources. Western's mission is to sell and deliver electricity generated from these resources. Western's capacity and energy sales must be in conformance with the laws that govern its sale of electrical power. Further, Western's hydropower operations at each facility must comply with minimum and maximum flows and other constraints set by other regulatory agencies. The Sierra Nevada Region proposes to develop a marketing plan that defines the products and services it would offer beyond the year 2004 and the eligibility and allocation criteria for its electric power resources. Because determining levels of long-term firm power resources to be marketed and subsequently entering into contracts for the delivery of related products and services could be a major Federal action with potentially significant impacts to the human environment, the 2004 Power Marketing Plan Environmental Impact Statement (2004 EIS) is being prepared. Decisions made by the Sierra Nevada Region on how and when to supply power to its customers would influence the operation of power plants within the Western Systems Coordinating Council (WSCC). If the resources affected are thermal resources, this could in turn affect the amount, timing, and location of pollutant emissions to the air at locations throughout the western United States. This report has been produced in conjunction with the 2004 EIS to provide a more detailed discussion of the air quality implications of the 2004 power marketing plan

Energy and environmental market in industrial enterprises in Thailand

Energy Technology Data Exchange (ETDEWEB)

NONE

1999-04-01

This paper discusses markets related with energy conservation and environment preservation in industrial enterprises in Thailand. The present Thailand is not in a situation that investments are made into environmental businesses or energy saving businesses. However, the attitude of the government toward environment is that emphasis is placed on solving the environmental pollution problems. Laws and regulations are defined for assistance in environment preservation to corporations making efforts to increase export, resource protection and energy conservation. These measures lead to expectation on bright future in developing technologies and markets related to environment preservation and energy conservation. Control of wastes by using clean technologies and enhancement in productivity are very important issues for the export of Thailand partly because European countries and America set these requirements as a condition for transaction. The markets related to energy conservation and environment preservation are anticipated of participation from such businesses as consultants, device manufacturers, and inspection and analysis of environmental effects. (NEDO)

Segmenting, positioning and market targeting in service companies

Directory of Open Access Journals (Sweden)

Kancir Rade

2004-01-01

Full Text Available Effective marketing management system in every company, including service companies, assumes existence of adequate information infrastructure which enables production of information relevant for making of different types of marketing decisions. Information based decisions are necessary in every phase of the management process, both on strategic and operative level.

Effective marketing of library and information services: problems and ...

African Journals Online (AJOL)

Effective marketing of library services is an important aspect of Librarianship that helps ... Therefore, this work x-rays the problems and prospects of effective marketing of library and ... EMAIL FREE FULL TEXT EMAIL FREE FULL TEXT

Policy incentives for switchgrass production using valuation of non-market ecosystem services

International Nuclear Information System (INIS)

Chamberlain, Jim F.; Miller, Shelie A.

2012-01-01

This study presents a linear profit model with combined economic and environmental factors for a switchgrass-for-biofuels agricultural system in the southeastern U.S. The objectives are to establish conversion-to-switchgrass thresholds for various market prices and identify policy incentives that would ensure economic profit while also maximizing environmental benefits (carbon sequestration, displacement of fossil fuels) and minimizing negative impacts (global warming potential, nitrate loss). Weighting factors are chosen to represent incentives and penalties by assigning value to the impacts. With no other incentives, switchgrass market prices of at least $51 and $58/dton would be needed in order to make a profitable switch from corn/Conservation Reserve Program (CRP) lands and cotton, respectively. At a mid-range offering of $50/dton, feasible carbon credit prices of $3/ $8/ $23 per metric tonne CO 2 e would incentivize conversion from corn, CRP, or cotton, respectively. Similarly, a water quality penalty of $0.20/ $3/ $2 per kilogram NO 3 –N leached would incentivize the same conversions with resultant watershed improvement. At a lower price of $30/dton switchgrass, incentives based on valuation of ecosystem services begin to exceed feasible ranges of these valuations. - Highlights: ► A linear effective profit model predicts conversion thresholds to switchgrass. ► Carbon and nitrogen fluxes can be valued and incorporated into producer choices. ► Farmgate prices alone of $51 and $58/dton switchgrass will entice conversion. ► Reasonable ecosystem service valuations will encourage adoption of switchgrass.

Marketing information goods and services in medical libraries and information centers.

Science.gov (United States)

Ashrafi-Rizi, Hasan; Kazempour, Zahra

2012-01-01

Marketing is one of the essential parts of any business corporation in the modern management. One can see the difference between corporations in gaining their goals, considering their marketing methods. Gaining more advantage or acquiring more funds can be of reasons for marketing, but these are not all the reasons. Perhaps the most important reason for marketing is increasing the customer satisfaction. This, in turn, leads to more willingness in payment and using services. Nowadays, due to rapid growth in ICT, changes in budgets, rapid growth in development and use of knowledge, variety of users and their needs, marketing has become an important factor in any library activities. Libraries are now more responsible in this regard, because marketing is now an important tool in improving users' satisfaction in using library services. Hence, marketing is now very important for libraries to survive in the increasing pressures of competitive conditions of the information market. This article is tapping on issues such as information marketing, principles of marketing, marketing techniques, developing markets, and marketing skills. Some recommendations are also presented for marketing in libraries.

Marketing information goods and services in medical libraries and information centers

Science.gov (United States)

Ashrafi-rizi, Hasan; Kazempour, Zahra

2012-01-01

Marketing is one of the essential parts of any business corporation in the modern management. One can see the difference between corporations in gaining their goals, considering their marketing methods. Gaining more advantage or acquiring more funds can be of reasons for marketing, but these are not all the reasons. Perhaps the most important reason for marketing is increasing the customer satisfaction. This, in turn, leads to more willingness in payment and using services. Nowadays, due to rapid growth in ICT, changes in budgets, rapid growth in development and use of knowledge, variety of users and their needs, marketing has become an important factor in any library activities. Libraries are now more responsible in this regard, because marketing is now an important tool in improving users’ satisfaction in using library services. Hence, marketing is now very important for libraries to survive in the increasing pressures of competitive conditions of the information market. This article is tapping on issues such as information marketing, principles of marketing, marketing techniques, developing markets, and marketing skills. Some recommendations are also presented for marketing in libraries. PMID:23555112

Post-crisis asymmetries of the world market development of banking services

Directory of Open Access Journals (Sweden)

Vladyslav Тіpanov

2011-09-01

Full Text Available In the article there were analyzed theoretical backgrounds for defining the concept «banking service» by scientists from different countries: considered its main characteristics and classification, determined the key peculiarities of the world market functioning of banking services and its structure, found out the present-day developments of the world market of banking services under conditions of post-crisis period.

Market policy as an innovative element of marketing in the Romanian healthcare services - an approach focused on the patient.

Science.gov (United States)

Coculescu, B I; Coculescu, E C; Radu, A; Petrescu, L; Purcărea, V L

2015-01-01

The orientation towards one of the marketing policies with a major impact in organizations providing healthcare services, requires a careful analysis of the needs and aspirations of customers, targeting those patients whose needs the service organization can achieve through the existing resources at the respective health facility, finding the most effective way of achieving benefits associated with reduced costs to maximizing profits, placing the offers for medical services required by the patients on the market, as well as promptly reacting and acting to the changes of health services market which is constantly evolving through a flexible organizing and functioning structure, connected to the financial needs of the patients.

Advisory Service Marketing Profiles for Soybeans over 2002-2004

OpenAIRE

Colino, Evelyn V.; Cabrini, Silvina M.; Aulerich, Nicole M.; Brandenberger, Tracy L.; Merrin, Robert P.; Shi, Wei; Irwin, Scott H.; Good, Darrel L.; Martines-Filho, Joao Gomes

2006-01-01

This report presents marketing profiles and loan deficiency payment/marketing loan gain profiles for the advisory services followed by the AgMAS Project for the 2002, 2003 and 2004 soybean crops. Marketing profiles are constructed by plotting the cumulative net amount priced under each program’s set of recommendations throughout the crop year. Loan deficiency payment/marketing loan gain (LDP/MLG) profiles are constructed by plotting the cumulative percentage of the crop on which the LDP/MLG w...

Advisory Service Marketing Profiles for Corn over 2002-2004

OpenAIRE

Colino, Evelyn V.; Cabrini, Silvina M.; Aulerich, Nicole M.; Brandenberger, Tracy L.; Merrin, Robert P.; Shi, Wei; Irwin, Scott H.; Good, Darrel L.; Martines-Filho, Joao Gomes

2006-01-01

This report presents marketing profiles and loan deficiency payment/marketing loan gain profiles for the advisory services followed by the AgMAS Project for the 2002, 2003 and 2004 corn crops. Marketing profiles are constructed by plotting the cumulative net amount priced under each program’s set of recommendations throughout the crop year. Loan deficiency payment/marketing loan gain (LDP/MLG) profiles are constructed by plotting the cumulative percentage of the crop on which the LDP/MLG was ...

Insights of School Head About Marketing Education Services Through Digital Media

Directory of Open Access Journals (Sweden)

Samer Iqbal

2016-06-01

Full Text Available This study mainly focuses on the insights of a private school’s head pertaining to the use of digital media in educational marketing. The qualitative research paradigm was chosen for this study and in depth phenomenological interview was conducted from a head of a private school. Two themes were extracted from the data: Marketing educational services through digital media and its challenges, and digital media tool for marketing education services. The study revealed that the school head perceived the digital media to be cost-effective marketing strategy that was multidimensional and value-driven, but due to lack of awareness, skills, attitude, and sense of maturity among stakeholders, digital media was ignored and was not much used as a cost-effective marketing tool. Nevertheless, it is proposed that by hiring marketing personnel to promote services professionally, by aligning their strategies according to the demands of their customers, and by inviting customers’ voice on digital platforms, digital media can become a cost-effective and a valuable tool for mercerization of education.

The Impact of Marketing Advisory Service Recommendations on Producers' Marketing Decisions

NARCIS (Netherlands)

Pennings, J.M.E.; Isengildina, O.; Irwin, S.H.; Good, D.L.

2004-01-01

Abstract To date, there is only fragmented and anecdotal information about the impact of the recommendations of market advisory services (MAS) on producers¿ decision-making. A conceptual framework is developed in which, among others, producers¿ risk attitudes and risk perceptions; producers¿

The Impact of Market Advisory Service Recommendation on Producers' Marketing Decisions

NARCIS (Netherlands)

Pennings, J.M.E.; Isengildina, O.; Irwin, S.; Good, D.

2004-01-01

A conceptual framework was developed that provides insight into the factors affecting the impact of these recommendations on producer pricing decisions. Data from 656 U.S. producers reveal that the perceived performance of the Market Advisory Services (MAS), the way in which MAS recommendations are

Insights of School Head About Marketing Education Services Through Digital Media

OpenAIRE

Samer Iqbal

2016-01-01

This study mainly focuses on the insights of a private school’s head pertaining to the use of digital media in educational marketing. The qualitative research paradigm was chosen for this study and in depth phenomenological interview was conducted from a head of a private school. Two themes were extracted from the data: Marketing educational services through digital media and its challenges, and digital media tool for marketing education services. The study revealed that the school head perce...

MARKETING RESEARCHES OF THE POPULATIONS HEALTH STATE AS A FACTOR OF DEMAND FORMATION IN THE MARKET OF PAID MEDICAL SERVICES

Directory of Open Access Journals (Sweden)

Nataliia Hrechanyk

2017-08-01

Full Text Available The state of health of the population is one of the most important indicators of the well-being of the nation. Important directions of health care reform are optimization of management, rational distribution of limited financial resources, efficient use of material resources, introduction of health insurance, restructuring of treatment and preventive care to the people. Marketing of medical services market is one of the most complex types of marketing. Because it is medical services that are connected with the protection and maintenance of the most important values ​​of a person - life and health. The market for medical services is a combination of socio-economic relations in the healthcare sector. The most important components of the analysis of any market, including the market of medical services, are marketing research, which is a systematic collection, processing, analysis of data and information in order to formulate proposals for effective activities on it. In the field of public health, marketing can be defined as a complex process of planning, economic substantiation and management of the process of provision of medical services, the formation of a pricing policy of the medical-preventive process, ensuring effective communication with patients. The purpose of the study is to identify the health of the population and determine the demand factors for paid health services and their demand. The main task set before market research on the health of the population is the formation and provision of benefits to consumers that meet their needs for qualified medical care and quality of life. The research methods used in the work are based on probabilistic, stratified, quota, representative samples for the entire population of Ivano-Frankivsk and Ivano-Frankivsk region. The obtained results allow us to give a realistic assessment of the main trends and allow us to assess the potential of socio-economic adaptation of the population in the

Specific features of domestic banks activity in the factoring services market

Directory of Open Access Journals (Sweden)

Trygub Olena V.

2014-01-01

Full Text Available The article analyses specific features of formation and development of the domestic factoring market. In the result of the study the article establishes that development of factoring in Ukraine took place due to active participation of banking institutions in this process and nowadays they are leaders in the domestic factoring services market due to possessing significant competitive advantages if compared with non-banking companies that specialise in factoring. The article detects that nowadays the banks are not only offerers of factoring services and finance factoring operations of other market participants, but also take an active part in establishment of factoring branches and are consumers of factoring services. In order to accelerate development of international factoring in Ukraine, the article offers such forms of state support of banks, which render factoring services to domestic exporters. The article recommends to focus banks’ attention, under modern conditions that are characterised with volatility of financial markets, on factoring servicing of those clients, whom they have long business relations with, without jeopardising themselves through provision of factoring services to a big number of small debtors. The article provides schemes of banks’ co-operation in the sphere of “non-classic” factoring with accredited factoring companies.

Urban greening: environmentalism or marketable aesthetics

Directory of Open Access Journals (Sweden)

Dominic Bowd

2015-11-01

Full Text Available In recent decades, urban greening has been conceptualized, and subsequently marketed, as a way of making cities more sustainable. Urban greening has been actualized in large global cities, regional centers, and also in many cities in the Global South, where it has been touted as a potential solution to the urban heat island (UHI effect and as a way of reducing carbon dioxide (CO2 emissions. This involves planting street trees and installing curbside gardens, bioswales, green walls, green roofs, and the redevelopment of former industrial zones into urban parklands. This paper questions the assumption that this “greening” of the city must necessarily lead to positive environmental impacts. While such infrastructure itself might be constructed with environmental principles in mind, wider questions concerning the production of such landscapes, and the consumption-orientated lifestyles of those who inhabit these urban landscapes, are seldom considered. Moreover, green aesthetics and environmental sustainability are not always as mutually inclusive as the concepts might suggest, as aesthetics are often a dominating influence in the process of planning green urban environments. This review reorients the focus on the way in which the UHI effect and CO2 emissions have been framed by utilizing Foucault's (1980 “regimes of truth,” where environmental issues are contextualized within the “colonised lifeworld” of free-market forces. This review suggests that for sustainability to be achieved in urban contexts, the process of urban greening must move beyond quick techno-fixes through engagement in the co-production of knowledge.

Sustainability of financial professional services through marketing strategy- an empirical research

Directory of Open Access Journals (Sweden)

Dutescu Adriana

2017-07-01

Full Text Available All types of companies providing financial professional services use, formally or informally, marketing principles and tools for the development of their business, in order to straighten their sustainability. By the end of 2009, in Romania, the financial professional services market has had a relatively constant and predictable development, the mandatory nature of these services being their most important promoter. This article presents the results of a survey aimed to highlight the impact of different marketing principles, techniques and tools on the sustainability of financial professional services in accounting and audit nowadays. The research is based on a questionnaire circulated to professionals with the relevant expertise in the financial-accounting domain. The number of responses obtained was considered meaningful, allowing the research results to be extrapolated to the entire studied population. The respondents, whose anonymity was respected, had multiple choice answers for most of the questions and also having the option of opened answers. The main findings of our research are a starting point in providing solutions to improve the sustainability of financial professional services through a coherent, innovative and effective marketing strategy.

Performance problems of regional labor service market in the context of international integration

OpenAIRE

Karlova, Оlena

2014-01-01

The research examines the current state of the market of legal services (by the example of Kharkiv Region). To date the market of legal services of Kharkiv Region is mature and features high professionalism of its participants, well-shaped market segments and positive market trends.The author highlights some performance problems and development opportunities of the regional market in the context of international integration. They include manifestations of unfair competition, low standards of ...

Successful implementation effect of insurance services in money and capital financial markets

Directory of Open Access Journals (Sweden)

Nemat Tahmasebi

2016-11-01

Full Text Available One of the most important sectors of the economy of each country is capital market. Economic growth can lead to the development and prosperity of the capital market. On the other hand to achieve the desired economic development, without existence of effective financial institutions and appropriate equipment of financial resources, it is impossible. In this regard, efficient financial systems through seeking information about investment opportunities, integrate and mobilize savings, monitoring investments and exert corporate governance can facilitate the exchange of goods and services, distribution and risk management, reducing transaction costs and data analysis may lead to better allocation of resources and ultimately economic growth. Insurance companies and generally insurance industry in each country is the most important and active financial institutions operating in the financial market especially capital markets in addition to securing economic activity could have basic role in mobility of financial markets and providing funds to invest in the economic activity through the provision of insurance services. In this study, successful financial services of insurance and investment funds in insurance companies such as Dana, Alborz, and Asia have been studied in Tehran. According to the hypothesis, there is a significant correlation between successful implementation of insurance services and money and capital financial markets. There is a significant correlation between different types of insurance services (institution-building, instrument making, and general insurance policies and money and capital financial markets.

Marketing et technologie : un duo gagnant pour l'internationalisation des services.

OpenAIRE

Annie Munos

2000-01-01

Working paper serie RMT (WPS 00-01), 29p.; Working paper serie RMT (WPS 00-01); The service industry firms that succeed in going international are those that have been able to judiciously combine distinctive marketing competencies with economic and behavioural choices both upstream and at the final market level. Thus, in as far as marketing is concerned, the firm must first perform like a veritable service profession and build a reputation for excellence. At the economic level, it relies on s...

Rural hospital ownership: medical service provision, market mix, and spillover effects.

Science.gov (United States)

Horwitz, Jill R; Nichols, Austin

2011-10-01

To test whether nonprofit, for-profit, or government hospital ownership affects medical service provision in rural hospital markets, either directly or through the spillover effects of ownership mix. Data are from the American Hospital Association, U.S. Census, CMS Healthcare Cost Report Information System and Prospective Payment System Minimum Data File, and primary data collection for geographic coordinates. The sample includes all nonfederal, general medical, and surgical hospitals located outside of metropolitan statistical areas and within the continental United States from 1988 to 2005. We estimate multivariate regression models to examine the effects of (1) hospital ownership and (2) hospital ownership mix within rural hospital markets on profitable versus unprofitable medical service offerings. Rural nonprofit hospitals are more likely than for-profit hospitals to offer unprofitable services, many of which are underprovided services. Nonprofits respond less than for-profits to changes in service profitability. Nonprofits with more for-profit competitors offer more profitable services and fewer unprofitable services than those with fewer for-profit competitors. Rural hospital ownership affects medical service provision at the hospital and market levels. Nonprofit hospital regulation should reflect both the direct and spillover effects of ownership. © Health Research and Educational Trust.

U.S. Crop Farmers' Use of Market Advisory Services

NARCIS (Netherlands)

Isengildina, O.; Pennings, J.M.E.; Irwin, S.H.; Good, D.L.

2006-01-01

This study reports that Market Advisory Services (MAS) are used by about 82% of commercial US crop producers, based on the results of a recent survey. Only 43% of MAS users rely on a single service, while the other 57% subscribe to multiple services. MAS users¿ profiles in terms of their (a)

Conjoining international marketing and relationship marketing: Exploring consumers' cross-border service relationships

NARCIS (Netherlands)

Nijssen, E.J.; van Herk, H.

2009-01-01

Research on international marketing constructs, such as consumer ethnocentrism and country-of-origin effects, typically focuses on consumers' initial evaluations of foreign products but ignores consumers' emerging cross-border exchange relationships with foreign service providers. The influence of

Conjoining international marketing and relationship marketing : exploring consumers' cross-border service relationships

NARCIS (Netherlands)

Nijssen, E.J.; Herk, van H.

2009-01-01

Research on international marketing constructs, such as consumer ethnocentrism and country-of-origin effects, typically focuses on consumers' initial evaluations of foreign products but ignores consumers' emerging cross-border exchange relationships with foreign service providers. The influence of

Planning the Marketing Activity in the Health Care Services

Directory of Open Access Journals (Sweden)

Violeta Radulescu

2008-06-01

Full Text Available The integration of marketing in the field of health care, starting with the 50’s, was accompanied by a series of controversies generated by the ethical and moral aspects that this type of services imply, as well as by the difficulty in determining exactly the demand, the unequal access to information of participants, the regulated mechanism for the establishment of prices and of rates and the intervention of the third party payer, the significant role of the state in ensuring the fair access of population to basic services, etc.The formulation of the marketing strategies, in the marketing planning process, starts from the generic strategy chosen by the organization according to its mission and objectives. As it has to adapt to the environment where it acts, to cope with the changes that appear, the organization must benefit from a perspective vision, all its actions must be subordinated to this vision in a whole marketing policy.

Environmental prices in the long term; Miljoepriser paa lang sikt

Energy Technology Data Exchange (ETDEWEB)

NONE

1997-12-31

Economic analyses may undervalue important long-time environmental impacts of economic activities if the calculated price of the impacts are wrong. This report discusses how one may estimate the future calculated price of some environmental services. The term environmental service denotes something the presence or absence of which has an impact on the environment that can be valued. Thus, puffins, NOx emissions and suspended dust are all environmental services. The calculated price of an environmental service is the price used in socio-economic benefit-cost analyses. A calculation method is proposed and evaluated by application to such diverse environmental services as the stock of puffins, impregnated wood, NOx emissions and suspended dust. None of these services are priced in the market. The proposed method can be used to estimate the future prices of environmental services that are not priced in the market. The most important difficulties experienced with the method have been (1) how to find data for the increase in the supply of environmental services and (2) how to define environmental services in a satisfactory way. 29 refs., 5 figs., 6 tabs.

AAL service development loom--from the idea to a marketable business model.

Science.gov (United States)

Kriegel, Johannes; Auinger, Klemens

2015-01-01

The Ambient Assisted Living (AAL) market is still in an early stage of development. Previous approaches of comprehensive AAL services are mostly supply-side driven and focused on hardware and software. Usually this type of AAL solutions does not lead to a sustainable success on the market. Research and development increasingly focuses on demand and customer requirements in addition to the social and legal framework. The question is: How can a systematic performance measurement strategy along a service development process support the market-ready design of a concrete business model for AAL service? Within the EU funded research project DALIA (Assistant for Daily Life Activities at Home) an iterative service development process uses an adapted Osterwalder business model canvas. The application of a performance measurement index (PMI) to support the process has been developed and tested. Development of an iterative service development model using a supporting PMI. The PMI framework is developed throughout the engineering of a virtual assistant (AVATAR) as a modular interface to connect informal carers with necessary and useful services. Future research should seek to ensure that the PMI enables meaningful transparency regarding targeting (e.g. innovative AAL service), design (e.g. functional hybrid AAL service) and implementation (e.g. marketable AAL support services). To this end, a further reference to further testing practices is required. The aim must be to develop a weighted PMI in the context of further research, which supports both the service engineering and the subsequent service management process.

Some Comments on Marketing AIP Information Products and Services.

Science.gov (United States)

King, Donald W.; Brown, A. M.

This study was addressed to marketing considerations for the American Institute of Physics (AIP) information products and services. The general system and its operation in a marketing environment, including promotion, channels of distribution and pricing are covered. Particular emphasis is placed on the cost/demand/price relationship for four…

Market policy as an innovative element of marketing in the Romanian healthcare services – an approach focused on the patient

Science.gov (United States)

Coculescu, BI; Coculescu, EC; Radu, A; Petrescu, L; Purcărea, VL

2015-01-01

The orientation towards one of the marketing policies with a major impact in organizations providing healthcare services, requires a careful analysis of the needs and aspirations of customers, targeting those patients whose needs the service organization can achieve through the existing resources at the respective health facility, finding the most effective way of achieving benefits associated with reduced costs to maximizing profits, placing the offers for medical services required by the patients on the market, as well as promptly reacting and acting to the changes of health services market which is constantly evolving through a flexible organizing and functioning structure, connected to the financial needs of the patients. PMID:26664466

Development of Communication Strategies for the Marketing of Electronic Banking Services for Individuals

Directory of Open Access Journals (Sweden)

Dunas Natalia V.

2017-03-01

Full Text Available The main aim of the article is to study the trends in the development of communication strategies for the marketing of electronic banking services for individuals by studying the foreign experience in Digital Banking, as well as the situation in the Ukrainian banking market. There offered a comparative characteristic of banking systems of electronic banking services for clients with the purpose of working out flexible methodological approaches for the development of marketing communication strategies for remote client servicing. The characteristic features of electronic banking services and technologies in Ukraine are determined. Comparative evaluation of positive aspects and risks of remote electronic banking systems for banks as well as their client segment is conducted. Analytical aspects of the sociological survey of European banks regarding the selection of the most important priorities of the marketing strategies of financial institutions for 2017 are presented. Also the main factors determining the development of marketing communications of banks and their clients in the field of electronic payments both in Ukraine and abroad are identified. Modern directions of development of communication strategies of marketing of electronic banking services for individuals in Ukraine are proposed.

Environmental regulation of a power market investment in an international market

Energy Technology Data Exchange (ETDEWEB)

Halseth, Arve; Vennemo, Haakon

1998-12-01

This document examines the optimal environmental regulation of three Norwegian power projects, energy conservation, a natural gas fired combined cycle gas turbine and a new hydro project. All projects reduce emissions elsewhere in the Nordic region, and in general the environmental costs of these emissions are not optimally reflected in market prices. A theory of second best optimal regulation is developed for this case. The optimal regulation is found to deviate considerably from a purely domestic regulation. For instance, it is found optimal to grant a substantial credit to energy conservation. The credit is sensitive to the value of reduced CO{sub 2} emissions and whether the current Norwegian end user tax should be interpreted as an environmental or a fiscal tax. 27 refs., 4 tabs.

A Flex-market Design for Flexibility Services through DERs

DEFF Research Database (Denmark)

Zhang, Chunyu; Ding, Yi; Østergaard, Jacob

2013-01-01

services of DERs are stipulated accommodating the various requirements of DSOs. The trading setups and processes are illustrated in details as well. Additionally, the demonstration diagram of Flex-market is also introduced in this paper. The diagram is utilized to test the feasibility and robustness......The high penetration of distributed energy resources (DERs) will significantly challenge the power system operation due to their intermittent characteristic. In order to utilize the DERs as economically efficient as possible in the distribution grid, an Aggregator-based Flex-market is proposed...... in this paper. With the brand new notion of Flexibility Clearing House (FLECH), the proposed Flex-market has the ability to promote small scale DERs (up to 5MW) to participate in flexibility services trading. Accordingly, efforts to relieve the congestions in local grid areas, the contractual flexibility...

Selected Factors Affecting the Development of Auditing Services Market in Poland

Directory of Open Access Journals (Sweden)

Rafał Rydzak

2010-12-01

Full Text Available This article presents three factors affecting the development of auditing services market and its oligopoly. The binding provisions of law concerning discretionary powers of auditing companies’ proprietary rights, to some extent, petrify the current auditing market structure. By means of numerous capital access deterrents they make it impossible to compete with the most influential entities on the market. Bearing in mind the vital influence of statutory auditors on companies’ functioning, and allowing the companies access to capital, it is advisable to abolish all binding restrictions and simultaneously strengthen the internal control mechanisms facilitating high quality of financial review and statutory auditors’ independence. The auditing services market is, most of all, subject to price competition. The binding requisition of statutory auditors’ (including auditing companies salary disclosure intensifies mutual chain of audit pricing dependence and restricts competition. Properly utilized rotation principle, by strengthening the competence, might positively influence functioning of the auditing services market. It increases an opportunity of collaborating with new entities, while enforcing constant improvement of qualifications required to perform financial reviews. Hence its wider use should be postulated.

Low-rank coal study. Volume 4. Regulatory, environmental, and market analyses

Energy Technology Data Exchange (ETDEWEB)

1980-11-01

The regulatory, environmental, and market constraints to development of US low-rank coal resources are analyzed. Government-imposed environmental and regulatory requirements are among the most important factors that determine the markets for low-rank coal and the technology used in the extraction, delivery, and utilization systems. Both state and federal controls are examined, in light of available data on impacts and effluents associated with major low-rank coal development efforts. The market analysis examines both the penetration of existing markets by low-rank coal and the evolution of potential markets in the future. The electric utility industry consumes about 99 percent of the total low-rank coal production. This use in utility boilers rose dramatically in the 1970's and is expected to continue to grow rapidly. In the late 1980's and 1990's, industrial direct use of low-rank coal and the production of synthetic fuels are expected to start growing as major new markets.

Certification and brand identity for energy efficiency in competitive energy services markets

Energy Technology Data Exchange (ETDEWEB)

Prindle, W.R.; Wiser, R.

1998-07-01

Resource commitments for energy efficiency from electricity companies are disappearing rapidly as the regulated Integrated Resource Planning and Demand-Side Management paradigms that fostered them give way to competitive power markets in a restructuring electricity industry. While free-market advocates claim that energy efficiency needs will be taken care of by competitive energy service providers, there is no assurance that efficiency will compete effectively with the panoply of other energy-related (and non-energy-related) services that are beginning to appear in early market offerings. This paper reports the results of a feasibility study for a certification and brand identity program for energy efficiency geared to competitive power markets. Funded by the Energy Foundation, this study involved a survey and personal interviews with stakeholders, plus a workshop to further the discussion. Stakeholders include independent power marketers and energy service companies, utility affiliate power marketers and energy service companies, government agencies, trade associations, non-profit organizations, equipment manufacturers, and consultants. The paper summarizes the study's findings on such key issues as: Whether a brand identity concept has a critical mass of interest and support; how qualification and certification could work in such a program; how a brand identity could be positioned in the market; how an efficiency brand identity could co-brand with renewable power branding programs and other green marketing efforts; and the resources and components needed to make such a program work on a national scale.

Critical Service Learning across Two Required Marketing Classes

Science.gov (United States)

Crutchfield, Tammy Neal

2017-01-01

Business service learning projects have the potential to be a state-of-the-art instructional laboratory to teach and apply theory and make a substantial impact on the community. In this article, the author presents a service learning project that is embedded in two consecutive required courses of the marketing major and has been conducted and…

17 CFR 248.13 - Exception to opt out requirements for service providers and joint marketing.

Science.gov (United States)

2010-04-01

... include marketing of your own products or services or marketing of financial products or services offered... requirements for service providers and joint marketing. 248.13 Section 248.13 Commodity and Securities... Consumer Financial Information and Safeguarding Personal Information Exceptions § 248.13 Exception to opt...

CITYZER - Services for effective decision making and environmental resilience

Science.gov (United States)

Haukka, Harri; Turtiainen, Heikki; Janka, Kauko; Palonen, Henry; Turpeinen, Jani; Viitala, Erkki; Rönkkö, Topi; Laiho, Tiina; Laitinen, Teija; Harri, Ari-Matti; Schmidt, Walter; Nousiainen, Timo; Niemi, Jarkko

2017-04-01

for air quality instrumentation and products), INNO-W Ltd (business services support), as well as the CLIC Innovation Ltd as a subcontractor for arranging cooperation with international partners and project information dissemination, as well as composing the consortium agreement and other legal issues. The business impact of this project to existing markets is estimated to be substantial and it will also create totally new markets especially for weather information related services. The existing whole target market size at this point is estimated to be several billion USD and the size of the market is growing steadily. The key CITYZER outcomes are the piloted services and products with envisaged great commercial and export potential. Development of the services will be managed by INNO-W supported by Sasken, Emtele, Pegasor and Vaisala. The user profiling and market assessment, including Asia and South America, will be led by Haaga-Helia supported by INNO-W and Sasken. FMI, Vaisala and Pegasor will use their expertise and current business relations to those foreign markets to speed up and guide the user and market evaluation. Essential potential players are local business school teams in Brazil and India that will be subcontracted to bring in local expertise in the user profiling and market assessment processes. This three year project is scheduled such that, overall, the first two years focus on implementing the technical basis as well as customer and market analyses. Throughout the course of the project a CityzerDemo environment will be developed in the Helsinki metropolitan area, demonstrating the observational and modeling system and services built on them. In addition, the services and business models will be evaluated. Acknowledgements The project has received funding from TEKES, the Finnish Funding Agency for Innovation. References [1] http://mmea.fi/ [2] http://edhit.eu/ [3] http://www.vaisala.com/en/products/metdatamanagementsystems/Pages/NM10.aspx

Laboratory Support Services for Environmental Testing

National Research Council Canada - National Science Library

1997-01-01

...) were effectively managing their contracts for environmental test services and whether DoD organizations were effectively performing quality assurance procedures on environmental test results received...

Conceptions of Marketing Management and Strategic Planning at the Market of Cellular Communication Services

Directory of Open Access Journals (Sweden)

Marina Vladimirovna Perevoznikova

2015-12-01

Full Text Available The article is devoted to the study and analysis of marketing management and strategic planning of the companies working in the field of cellular communication services. The article represented the concept of marketing management and strategic planning, and their importance in the business development. Objectives and tasks of marketing management in the telecommunications are considered. Тhe conceptions of marketing management and the advisability of their use in the market of cellular communication are described. Relationship of marketing management and strategic planning at activities of the organization are determined. The stages of strategic planning and types of global and corporate development strategies of companies in the telecommunication market are analyzed. The application features of the marketing management concepts and development strategies in the telecommunications sector are considered. The evaluation criteria and mobile operators performance indicators (data are formed. The conclusions about the role of the effective marketing management and strategic planning in the activities of mobile operators are formulated, that allows keeping marginality and high level of business profitability, creating competitive advantages in the conditions of highly competitive market, forming effective purchasing, sales activities and promotional activities, determining the correct tactics of behavior at the market.

Government control of markets of financial services of Ukraine in conditions of macroeconomic instability

Directory of Open Access Journals (Sweden)

Ігор Юрійович Мельников

2015-05-01

Full Text Available An essence of financial services market of Ukraine is considered in the article. The mechanism and features of state regulation of financial services market in the context of macroeconomic instability are determined, the fundamentals of the theory of regulation of market economy and segments of the financial market of Ukraine are determined

Product-Service System Design Approach for the Base of the Pyramid Markets : Practical Evidence from the Energy Sector in the Brazilian Context

NARCIS (Netherlands)

Da Costa Junior, J.; Diehl, J.C.

2013-01-01

In Emerging Markets, the product-service system (PSS) design approach may represent a promising solution as a socially and environmentally sound path to economic development. In addition, the energy sector has a major role for the social-economic development and is central to poverty alleviation.

Market and policy barriers for demand response providing ancillary services in U.S. markets

Energy Technology Data Exchange (ETDEWEB)

Cappers, Peter [Lawrence Berkeley National Laboratory (LBNL), Berkeley, CA (United States); MacDonald, Jason [Lawrence Berkeley National Laboratory (LBNL), Berkeley, CA (United States); Goldman, Charles [Lawrence Berkeley National Laboratory (LBNL), Berkeley, CA (United States)

2013-03-01

This study provides an examination of various market and policy barriers to demand response providing ancillary services in both ISO/RTO and non-ISO/RTO regions, especially at the program provider level. It is useful to classify barriers in order to create a holistic understanding and identify parties that could be responsible for their removal. This study develops a typology of barriers focusing on smaller customers that must rely on a program provider (i.e., electric investor owned utility or IOU, ARC) to create an aggregated DR resource in order to bring ancillary services to the balancing authority. The barriers were identified through examinations of regulatory structures, market environments, and product offerings; and discussions with industry stakeholders and regulators. In order to help illustrate the differences in barriers among various wholesale market designs and their constituent retail environments, four regions were chosen to use as case studies: Colorado, Texas, Wisconsin, and New Jersey.

Environmental Policy in a Green Market

International Nuclear Information System (INIS)

Moraga-Gonzalez, J. Luis; Padron-Fumero, N.

2002-01-01

This paper studies the impact of some frequently-used environmental policies in a duopolistic market where purchasers are willing to pay more for less polluting goods. When consumers differ in their environmental awareness, a cleaner and a dirtier variant coexist in equilibrium. The higher the average willingness-to-pay for the good, the lower are variants' unit emissions but the higher are industrial aggregate effluents. A maximum unit emission standard reduces unit emissions of both variants, but boosts firms' sales and consequently increases industrial aggregate emissions. As a result, social welfare may be reduced. We also explore the effects of technological subsidies and product charges, including differentiation of charges

Environmental Policy in a Green Market

Energy Technology Data Exchange (ETDEWEB)

Moraga-Gonzalez, J. Luis [Erasmus University and Tinbergen Institute, Burg. Oudlaan 50, P.O. Box 1738, 3000 DR Rotterdam (Netherlands); Padron-Fumero, N. [Dept. de Economia de las Instituciones y Estadistica, Universidad de La Laguna, Facultad de CC.EE, Campus de Guajara, 38071 La Laguna, Santa Cruz de Tenerife (Spain)

2002-07-01

This paper studies the impact of some frequently-used environmental policies in a duopolistic market where purchasers are willing to pay more for less polluting goods. When consumers differ in their environmental awareness, a cleaner and a dirtier variant coexist in equilibrium. The higher the average willingness-to-pay for the good, the lower are variants' unit emissions but the higher are industrial aggregate effluents. A maximum unit emission standard reduces unit emissions of both variants, but boosts firms' sales and consequently increases industrial aggregate emissions. As a result, social welfare may be reduced. We also explore the effects of technological subsidies and product charges, including differentiation of charges.

Interoperability of Services in an Open Broadband Market : Cases from the Netherlands

NARCIS (Netherlands)

Burgmeijer, J.

2006-01-01

End-to-end interoperability of broadband services and networks is a condition for an open broadband market. A business model for broadband service interoperability is given. Two cases from the Netherlands, of initiatives from the market to reach interoperability, are presented: E-norm and FIST VoIP.

Improving marketing strategies of sea freight forwarding services - Thien Hong Joint Stock company

OpenAIRE

Pham, Thanh Huyen

2015-01-01

Analyzing and improving marketing strategies of Thien Hong Joint Stock company - a newborn company in the field of sea freight forwarding service in Vietnam. This thesis focused on the 4Ps (product, price, placement, promotion) in marketing strategy, how to apply the theory of services marketing in a business to business company and a special industry effectively.

THE IMPLICATIONS OF THE ENVIRONMENTAL MARKETING FACTORS WITHIN THE LIGHTING SOURCES AND FIXTURES MARKET

Directory of Open Access Journals (Sweden)

Cornelia Denisa IVAN

2014-10-01

Full Text Available Every company functionality is influenced by the environment in which they operate. In the present economical environment, the enterprise cannot survive in a market based on competition without continuously struggling to keep informed about the surroundings. The aim of this paper is to identify at the right time the new opportunities of development and also the threats which may compromise the company’s results or, even worse, may put the company in a difficult position. This research is important for the development of the enterprise’s strategies. The analysis of the marketing environment varies according to the field of the enterprise’s activity. Therefore, this article is a case study that examines the influence of environmental factors on the lighting sources and fixtures market (LSF. The originality and quality of the case stem from the attempt to analyze a dynamic field characterized by the buyers’ change of preferences and their receptivity to what is new, which requires increased consideration for the influence of environmental factors. The challenges of analyzing this domain consist of the transformations that take place with the new lighting technologies proposed by manufacturers to meet the users’ preferences. This review is relevant to the LSF market, but it can also be extended to other related fields.

Marketing communication drivers of adoption timing of a new E-service among existing customers

NARCIS (Netherlands)

Prins, Remo; Verhoef, Peter C.

This study investigates the effects of direct marketing communications and mass marketing communications on the adoption timing of a new e-service among existing customers. The mass marketing communications pertain to both specific new service advertising and brand advertising from both the focal

TRANSNATIONAL EDUCATION AS TOOL OF MARKETING POLICY OF THE BRITISH EDUCATION SYSTEM IN THE INTERNATIONAL MARKET OF EDUCATIONAL SERVICES

Directory of Open Access Journals (Sweden)

Ш В Тагирова

2015-12-01

Full Text Available The growth of academic mobility of students, professors, professionals, experts, as well as educational programs and institutions has led to the emergence of new forms of educational services in the global education market - transnational (cross-border education. International branch campuses, distance learning, joint educational programs, educational services of commercial providers are the most common types of transnational education and act as an effective tool of a national marketing strategy to promote a national education system in education global market

Contracting of energy services in Switzerland. Development, effects, market potentials

International Nuclear Information System (INIS)

Muggli, C.; Baumgartner, W.; Kohn, L.

1999-06-01

The authors of this detailed report first define the contracting of energy services, this new reality of the market place, and analyse its current status in Switzerland. Contracting is mainly to be understood as the delegation of certain energy-related services by a company. The total investment for the operated energy systems considered by the study is about 120 millions USD, with an installed power of 160 MW. This market is highly unhomogeneous and is the answer to various goals. Globally, it brings a more efficient use of energy, including a more frequent involvement of renewable energy sources, along with a lower risk and significant advantages for all contractors. That is the reason for the energy policy authority to recommend contracting. The report goes on with the analysis of the factors leading the chief executives to consider contracting of energy services, or on the contrary to exclude it. The authors estimate the realistic potential market for contracting in Switzerland to 650 millions USD for the period 1999-2004. They conclude by giving recommendations which should result in an acceleration of the contracting's development on the market place

Assessment of the modern state and tendencies of development of the service market of Ukraine

OpenAIRE

Chornous Galina A.

2013-01-01

The article analyses the modern state and tendencies of development of the market of services in Ukraine, including tourist, social, hotel and restaurant, telephony, advertising, marketing, telecommunication, international trade and other services, such as insurance, financial, business and household services under conditions of the recent financial crisis. Service market of Ukraine during this period experienced significant changes, however, preserved stability with minimum losses. A signifi...

Developing products and services for a deregulated market while regulated

International Nuclear Information System (INIS)

Haites, E.F.

1997-01-01

Products and services developed for a deregulated electric power industry were discussed. The wide-ranging discussion covered products created by unbundling existing services, new products and services related to energy use, products created by expansion into communications services, and the pricing of products and services. In addition to products and services, the discussion also covered strategies for a deregulated market and the challenges of raising equity capital in a regulated environment

Monetary valuation of environmental goods, services and impacts: variability of monetary values. Seminar proceedings of December 10, 2014

International Nuclear Information System (INIS)

Bonnet, Xavier; Ben Maid, Atika; Calvet, Melanie; Darses, Ophelie; Devaux, Jeremy; Simon, Olivier; Gatier, Alexis; Wittmann, Anne-laure; Bonnet, Xavier; Bonroy, Olivier; Ceci-Renaud, Nila; Tarayoun, Tedjani; Mercadie, Corinne; Adam, Gabrielle; Perrissin Fabert, Baptiste; Combet, Emmanuel; Casset, Loic; Meunier, David; Le Maitre, Helene; Brunel, Julien; Rotillon, Gilles

2015-06-01

Within the General Commission for Sustainable Development, the Service for Economics, Assessment and Integration of Sustainable Development is in charge of developing and promoting the economic valuation of policies, regulations, environmental goods and services, related to biodiversity, natural assets and environmental amenities. On December 10, 2014, it held the fifth annual seminar on monetary valuation of environmental goods, services and impacts. The first four editions respectively were devoted to economic valuation methods of environmental goods and services, implementations of these methods, uses of monetary values and methodological innovations; the 2014 seminar addressed the variability of monetary values. The ten presentations of the seminar explored the different values resulting from monetary valuation methods: what do they mean? What do they measure? Why are they relevant to integrate environmental valuation in the various economic sectors? From both a theoretical and practical point of view, theses questions were addressed by considering three main topics: the integration of environmental value in market prices, the different meanings of carbon values and the temporal variability of values used in assessment of investment projects in the transport sector. Those conferences are aimed for experts and practitioners of monetary valuation techniques as well as for users of the values produced. They provide a place to gather and facilitate dialogue between representatives from universities, government agencies and private sector involved in these issues. (authors)

Loads Providing Ancillary Services: Review of InternationalExperience-- Technical Appendix: Market Descriptions

Energy Technology Data Exchange (ETDEWEB)

Grayson Heffner, Charles Goldman, Kintner-Meyer, M; Kirby, Brendan

2007-05-01

In this study, we examine the arrangements for andexperiences of end-use loads providing ancillary services (AS) in fiveelectricity markets: Australia, the United Kingdom (UK), the Nordicmarket, and the ERCOT and PJM markets in the United States. Our objectivein undertaking this review of international experience was to identifyspecific approaches or market designs that have enabled customer loads toeffectively deliver various ancillary services (AS) products. We hopethat this report will contribute to the ongoing discussion in the U.S.and elsewhere regarding what institutional and technical developments areneeded to ensure that customer loads can meaningfully participate in allwholesale electricity markets.

Using buzz marketing to promote ideas, services, and products.

Science.gov (United States)

Holdford, David A

2004-01-01

To (1) discuss buzz marketing, contrast it with traditional forms of promotional communications, and provide guidelines for use and (2) describe a successful buzz-marketing program used by Sentara Healthcare to decrease overuse and inappropriate use of antibiotic medications. An English-language-only literature search of ABI Inform, Lexus-Nexus, InfoTrac, and university library databases from 1980 to the present using the keywords buzz, word of mouth, opinion leader, and thought leader. Articles and books were cross referenced for other works of interest. Performed by the author for their contribution to an exploratory analysis of this topic. Performed by the author. Buzz marketing is an indirect communications method that has been used successfully in the promotion of a wide variety of products, services, and ideas. By identifying and cultivating nonmedia opinion leaders, the technique generates word-of-mouth communications between these early adopters of products and services and the early and late majority of people who tend to follow their lead. Opinion leaders can be categorized as ordinary or extraordinary, technical or social, and specialist or generalist, depending on the nature of their communications, expertise, and range of knowledge. Buzz marketing is most useful for ideas that are memorable, produce small changes in behavior that have big effects over time, and have the potential to reach a "tipping point" in terms of momentum among a target population. Pharmacists can use buzz marketing for promoting innovative services such as pharmaceutical care. A case study is presented on the use of buzz marketing by a health system for decreasing antibiotic resistance through lessening of public demand for antibiotics and support of physicians in prescribing the agents appropriately. Buzz marketing is a potent force in the promotion of pharmaceuticals and can be used by pharmacists. It works best when patients perceive the benefits of innovations. Providing

Czech Singles in the Market of Services

Directory of Open Access Journals (Sweden)

Martin Klepek

2016-01-01

Full Text Available The paper deals with specific characteristics of “Czech singles” with emphasis on services area. First, paper determinates the theoretical concept of services marketing in the first chapter. The major part of paper is devoted to primary marketing research. For purpose of collecting data, the method of questioning (combination of off‑line and on‑line approach was chosen. The questionnaire was given to 390 respondents living in the Czech Republic. The data were analysed by SPSS software. Results showed dissimilarities in leisure time activities based on different level of education and income as well as within the gender and age category and city, where particular single person live. Females spend more leisure time on cultural events, home activities as well as shopping and caring for appearance. They also engage with friends as a form of leisure time activity more than males. Educated singles travel more and attend more cultural events and at the same time, they educate themselves more often and do sports much regularly. We also found no relationship between income and shopping as a leisure time activity. This paper describes only a partial output of the primary marketing research with focus on the leisure time spending for the defined segment.

Defense Reutilization and Marketing Service Public/Private Competition

National Research Council Canada - National Science Library

Stephenson, Garold

2002-01-01

... Reutilization and Marketing Service offices. The constituent alleged that the selection process was biased and designed to support the award of a contract to Resource Consultants, Incorporated, because the contractor's program director...

Features and prospects of tourist services marketing in Ukraine

OpenAIRE

А.S. Teletov; N.Y. Kosolap

2012-01-01

The article is devoted to solving problems of tourist route planning with the use of marketing technologies. It also deals with the purpose of marketing in tourist industry and quality model of tourist services. The article touches the decision-making model in tourist product development as well. Besides the project of historical tourist route to EURO-2012 is presented.

Relationship marketing and customer loyalty:a customer service approach in nigerian companies. in nigerian companies

Directory of Open Access Journals (Sweden)

Olumoko,Tajudeen .A.

2010-12-01

Full Text Available This paper examines relationship marketing and customer loyalty from the approach of customer service-using some selected companies in Nigeria as a case study. The study clarifies the role of relationship marketing in customer services toward the achievement of customer loyalty via customer services among a sample of some selected companies in Nigeria. The study is a survey which uses a literature based research instrument [questionnaire] to measure the application of relationship marketing in customer services to achieve customer loyalty. Structured, close ended questions were used to collect primary data from the respondents. A six point likert scale ranging from “very high extent” to “no extent at all” was used to measure the level of the application of relationship marketing through customer services that aid customer loyalty. 2,400 respondents were selected based on convenience sampling method and stratified into the categories of Manufacturing, Service and Others, operating in Nigeria. Data were analyzed using descriptive statistics and chi-square analysis. The research instrument shared high reliability and validity. The major findings of the study were as follows: In Nigeria, there is significant relationship between relationship marketing practice in customer service operation and customer loyalty, relationship marketing can be used to increase sales through customer loyalty via effective customer services and that relationship marketing has positive effect on customer satisfaction and organizational profitability.

Energy- and value added services in the electric power market in Sweden

International Nuclear Information System (INIS)

Matsson, Peter

2000-03-01

This report tries to give a comprehensive picture of the offerings of energy- and value added services on the deregulated Swedish electric power market. A compilation of the service offerings from some 50 electric utilities is given. Market movements within deregulated sectors are treated with special emphasis on the electric power business

Monitoring outcomes of environmental service provision in low socio-economic indigenous Australia using innovative CyberTracker Technology

Directory of Open Access Journals (Sweden)

E J Ens

2012-01-01

Full Text Available Payments for environmental services (PES are increasingly promoted as an economic mechanism that could potentially address socio-economic and environmental conservation objectives in developing regions. However, the reporting and conditionality requirements of PES projects can be inhibitory, particularly for people with low environmental monitoring or administration capacity. Here, I provide five case studies where Indigenous Land and Sea Management groups in remote northern Australia, have combined Indigenous ecological knowledge, Western science, and the innovative CyberTracker technology to record and monitor the ecological outcomes of their land management activities to facilitate engagement with mainstream economies in Australia. The case studies elucidate methods of data collection and recording for established and potential PES projects where environmental monitoring and adaptive land and sea management are clear objectives, with longer term prospects for socio-economic benefits of Indigenous community education, empowerment and development. Similar monitoring and reporting methods could be applied in other contexts where individuals or community groups want to engage in emerging mainstream environmental service markets, but lack environmental monitoring and reporting capacity, such as other Indigenous groups, people from economically poor regions, or farmers in environmentally valuable regions.

Payments for environmental services in upper-catchments of Vietnam: will it help the poorest?

Directory of Open Access Journals (Sweden)

Damien Jourdain

2009-03-01

water, an important share of the villagers had little access to water during the months where it would be critically needed to cultivate a second rice crop. Therefore, watershed governance has far-reaching consequences that need to be recognized. We developed a recursive dynamic model shifting cultivators that integrated the dynamics of soil fertility over time and farmers decisions in order to analyse their potential participations in PES schemes. We simulated farmers without paddy land, and without access to markets. The model predicted that unless in-kind grain transfers are feasible, studied agricultural households are unlikely to participate voluntarily into a land retirement program. Overall, there is no easy solution to tackle both environmental and welfare issues of poorest potential suppliers of environmental services in the upper-catchments of Northern provinces of Vietnam, especially when they do not have access to markets.

The Ukrainian Dental Market: Characteristics of Demand for Services in the Segment of Dental Implantation

Directory of Open Access Journals (Sweden)

Slipchenko Tetiana O.

2017-05-01

Full Text Available The article is aimed at analyzing the market for dental services in Ukraine in the implantology segment, studying the demand factors for these services and developing a system of measures to manage the demand for dental implantation services. It has been proven that the market for dental services according to a complex of its attributes is more in line with the type of market of monopolistic competition. One of the promising ways of developing the dental market is to transform producers of dental services into the vertically integrated holdings. As one of the specific features of the dental services market is allocated the asymmetry of information, which leads to a conflict between the medical and economic interests of dentists. The price and non-price factors of demand for dental implantation services were determined, the prime cost structure of a dental service was analyzed. The characteristic attributes of a medical service have been defined as consistently defined actions or a complex of actions by medical personnel aimed at prevention, diagnosis, treatment, and rehabilitation, which have a self-contained complete meaning and a certain price.

Hospital ownership and medical services: market mix, spillover effects, and nonprofit objectives.

Science.gov (United States)

Horwitz, Jill R; Nichols, Austin

2009-09-01

Hospitals operate in markets with varied demographic, competitive, and ownership characteristics, yet research on ownership tends to examine hospitals in isolation. Here we examine three hospital ownership types -- nonprofit, for-profit, and government -- and their spillover effects. We estimate the effects of for-profit market share in two ways, on the provision of medical services and on operating margins at the three types of hospitals. We find that nonprofit hospitals' medical service provision systematically varies by market mix. We find no significant effect of market mix on the operating margins of nonprofit hospitals, but find that for-profit hospitals have higher margins in markets with more for-profits. These results fit best with theories in which hospitals maximize their own output.

Ecosystem service markets 101: supply and demand for nature

Science.gov (United States)

Rhonda Mazza; Jeff Kline; Trista Patterson

2012-01-01

Establishing markets for ecosystem services—the benefits that nature provides, such as clean air, water, and wildlife habitat—has gained traction in some circles as a way to finance the conservation of these public goods. Market influences on supply and demand work in tandem to encourage ecosystem protection. Jeff Kline and Trista Patterson, scientists with the...

Marketing Library and Information Services: Comparing Experiences at Large Institutions.

Science.gov (United States)

Noel, Robert; Waugh, Timothy

This paper explores some of the similarities and differences between publicizing information services within the academic and corporate environments, comparing the marketing experiences of Abbot Laboratories (Illinois) and Indiana University. It shows some innovative online marketing tools, including an animated gif model of a large, integrated…

Market and Policy Barriers for Demand Response Providing Ancillary Services in U.S. Markets

Energy Technology Data Exchange (ETDEWEB)

Cappers, Peter [Lawrence Berkeley National Lab. (LBNL), Berkeley, CA (United States); MacDonald, Jason [Lawrence Berkeley National Lab. (LBNL), Berkeley, CA (United States); Goldman, Charles [Lawrence Berkeley National Lab. (LBNL), Berkeley, CA (United States)

2013-03-01

In this study, we attempt to provide a comprehensive examination of various market and policy barriers to demand response providing ancillary services in both ISO/RTO and non-ISO/RTO regions, especially at the program provider level. It is useful to classify barriers in order to create a holistic understanding and identify parties that could be responsible for their removal. This study develops a typology of barriers focusing on smaller customers that must rely on a program provider (i.e., electric investor owned utility or IOU, ARC) to create an aggregated DR resource in order to bring ancillary services to the balancing authority.ii The barriers were identified through examinations of regulatory structures, market environments, and product offerings; and discussions with industry stakeholders and regulators. In order to help illustrate the differences in barriers among various wholesale market designs and their constituent retail environments, four regions were chosen to use as case studies: Colorado, Texas, Wisconsin, and New Jersey. We highlight the experience in each area as it relates to the identified barriers.

Payments for environmental services in Costa Rica: from Rio to Rio and beyond

Energy Technology Data Exchange (ETDEWEB)

Porras, Ina; Miranda, Miriam; Barton, David; Chacon-Cascante, Adriana

2012-05-15

Costa Rica has shown how a small developing country can grab the bull of environmental degradation by the horns, and reverse one of the highest deforestation rates in Latin America to become the poster child of environment success. Key to its achievement has been the country's payments for environmental services (PES) programme, which began in 1997 and which many countries are now looking to learn from, especially as water markets and schemes to reward forest conservation and reduced deforestation (REDD+) grow. Within Costa Rica too, there is a need to first reflect on how the contexts for, and challenges facing, PES have changed; and continue building a robust programme that can ensure the coming decade is as successful as the past one.

Payments for environmental services in Costa Rica: from Rio to Rio and beyond

Energy Technology Data Exchange (ETDEWEB)

Porras, Ina; Miranda, Miriam; Barton, David; Chacon-Cascante, Adriana

2012-05-15

Costa Rica has shown how a small developing country can grab the bull of environmental degradation by the horns, and reverse one of the highest deforestation rates in Latin America to become the poster child of environment success. Key to its achievement has been the country's payments for environmental services (PES) programme, which began in 1997 and which many countries are now looking to learn from, especially as water markets and schemes to reward forest conservation and reduced deforestation (REDD+) grow. Within Costa Rica too, there is a need to first reflect on how the contexts for, and challenges facing, PES have changed; and continue building a robust programme that can ensure the coming decade is as successful as the past one.

Analysis of the market of physical culture and health services in Lviv

Directory of Open Access Journals (Sweden)

Yevhen Prystupa

2017-12-01

Full Text Available Today, fitness services are in demand among the Ukrainian population. The saturation of the market for fitness clubs in large and small cities is different. Purpose: to study the market of physical culture and health services in Lviv. Material & Methods: theoretical analysis and generalization of scientific literature, sources and information of the world Internet, comparison method, documentary method. Results: in the article the analysis of the market of the establishments that provide physical culture and health services in Lviv is presented. Fitness club "FitCurves" provides services only to women, but the fitness club "Olympus" is the only one that offers Crossfit services. "Clubs Malibu", "Kiwi fitness" have schools for the training of group coaches. Social responsibility is one of the most important principles of the network "Sport Life". Conclusion: conditions for ensuring the content and active leisure of the population of Lviv are provided: 78 fitness clubs, 16 swimming pools, 64 sports clubs, 6 tennis courts, 10 stadiums, etc. All establishments offer a wide range of fitness services. Price policy of season tickets for fitness clubs is different.

[Supplementary services used as marketing tools in the competition among private practice doctors].

Science.gov (United States)

Meurers, Horst

2009-01-01

What is the relation between additional healthcare services, marketing and competition among office-based physicians? The best and truly effective marketing strategy is a satisfied patient recommending his doctor's services to others. Hence, good marketing starts with a convincing service concept, not just with advertising. More and more frequently patients ask for supplementary health service offerings. Additional services tailored to individual practices--e.g., in the field of nutrition, sports, fitness, wellness, aesthetics--meet the patients' demands, but at the same time they provide a competitive advantage over the ordinary medical practice. And what is more, these additional healthcare services have a nice side effect: they earn an additional income which is not unwelcome in times of decreasing revenues from the public healthcare system. The much sought-after potential for additional services and income can be achieved by offering commercial medical services, e.g., the sale of healthcare products. The coexistence of the doctor's commercial and non-commercial medical services is admissible as long as certain rules of professional conduct and tax laws are followed.

Innovation risks in the market of tourist services

Directory of Open Access Journals (Sweden)

I. A. Kiseleva

2017-01-01

Full Text Available The article defines methods of managing innovation risk in the tourist business. A travel company that implements an innovative strategy of its activities faces special risks that accompany innovation: low demand for innovative services due to lack of information about them, and lack of feedback from consumers of these services; underestimation of the cost of the innovation service; the appearance of so-called problematic innovations, etc. The aim of the work is to study the features of the functioning of the tourism market, as well as to identify problems and prospects for the development of tourism using innovations. The following tasks were accomplished: an analysis of the functioning of the market at the present stage; recommendations are proposed for improving the development of the tourism market with the use of innovations. Methods of cognition, retrospective and documentary analysis, as well as synthesis, generalization, systematization were methods. In the article the assortment of innovative services is considered; proposed the organizational and economic mechanism of risk management in tourism and the main directions for improving management in tourism. Currently, the tourism industry in the regions is represented by a large number of small travel agencies. The fragmentation of the tourism industry creates information problems. In order to coordinate the activities of these firms, it is advisable to create a single center that performs information, coordination and dispatch functions. In addition, measures should be envisaged to eliminate the resulting damage on the basis of recovery technologies. At the same time, for effective management of business risks, effective management is most important, and for consumer risks different types of insurance.

Community liberalisation of the electric power market and public service obligations

International Nuclear Information System (INIS)

Cristoforetti, Brice

2008-06-01

After an overview of original economic and social objectives at the basis of the creation of the European common market, the author examines whether the Community liberalisation of the European domestic electricity market has been an opportunity to acknowledge public service obligations in the European law, and more particularly examines the existence or relevance of the notion of electric power public service. This discussion addresses a period extending from the beginning of the 1960's to the Lisbon Treaty prepared in 2007. The author analyses rules of the European law, and the modalities and consequences of their adoption in the French law, as he considers that the evolution of French administrative legal evolution is the most relevant framework for this study on public service and electric power market. Thus, he first shows that the sector liberalisation, through the conflict between competition and defence of the general interest, actually allowed the existence of public service obligations for State members to be consecrated by the Community law. However, through the study of the electric power public service, the author shows that ambitions which had been initially put forward, are hardly compatible with some modalities of opening to competition

The influence of CEO gender on market orientation and performance in service small and medium-sized service businesses

NARCIS (Netherlands)

Davis, Peter S.; Babakus, Emin; Englis-Danskin, Paula; Pett, Tim

2010-01-01

This study examines the effects of CEO gender on market orientation and performance (growth and profitability) among a sample of small and medium-sized service businesses. Gender was found to have significant indirect effects (via market orientation) on both market performance (growth) and financial

Optimal advanced credit releases in ecosystem service markets.

Science.gov (United States)

BenDor, Todd K; Guo, Tianshu; Yates, Andrew J

2014-03-01

Ecosystem service markets are popular policy tools for ecosystem protection. Advanced credit releases are an important factor affecting the supply side of ecosystem markets. Under an advanced credit release policy, regulators give ecosystem suppliers a fraction of the total ecosystem credits generated by a restoration project before it is verified that the project actually achieves the required ecological thresholds. In spite of their prominent role in ecosystem markets, there is virtually no regulatory or research literature on the proper design of advanced credit release policies. Using U.S. aquatic ecosystem markets as an example, we develop a principal-agent model of the behavior of regulators and wetland/stream mitigation bankers to determine and explore the optimal degree of advance credit release. The model highlights the tension between regulators' desire to induce market participation, while at the same time ensuring that bankers successfully complete ecological restoration. Our findings suggest several simple guidelines for strengthening advanced credit release policy.

The importance of trade in services and environmental amenities to the location of producer service activities in the western United States

Energy Technology Data Exchange (ETDEWEB)

Allison, T.

1991-12-31

The use of business services has had an increasingly important effect on economic performance in many industries, with the ability of firms in a given location to respond to changes in external markets, production techniques and material supplies often determined by the local provision of business information. Consequently, an increasing research effort has focused on the characteristics and role of producer services activities at the regional and urban economies. This paper examines the nature and extent of external linkages of a sample of independent producer service firms in the two regional centers of Denver and Salt Lake City. Preliminary results are presented from a larger survey of local and regional factors important to the location of producer service activity using survey data collected from producer service activities in metropolitan and non-metropolitan places in Colorado and Utah. Findings are presented in three main areas of interest: the importance and geographic sources of subcontracting of business services by producer service establishments, particularly those establishments where scientific and technical occupations are an important location factor; the geographic and sectoral distribution of service sales; and the relative importance of various environmental amenities to the location of producer service activities.

The importance of trade in services and environmental amenities to the location of producer service activities in the western United States

Energy Technology Data Exchange (ETDEWEB)

Allison, T.

1991-01-01

The use of business services has had an increasingly important effect on economic performance in many industries, with the ability of firms in a given location to respond to changes in external markets, production techniques and material supplies often determined by the local provision of business information. Consequently, an increasing research effort has focused on the characteristics and role of producer services activities at the regional and urban economies. This paper examines the nature and extent of external linkages of a sample of independent producer service firms in the two regional centers of Denver and Salt Lake City. Preliminary results are presented from a larger survey of local and regional factors important to the location of producer service activity using survey data collected from producer service activities in metropolitan and non-metropolitan places in Colorado and Utah. Findings are presented in three main areas of interest: the importance and geographic sources of subcontracting of business services by producer service establishments, particularly those establishments where scientific and technical occupations are an important location factor; the geographic and sectoral distribution of service sales; and the relative importance of various environmental amenities to the location of producer service activities.

Marketing Dental Services | Tuominen | Tanzania Dental Journal

African Journals Online (AJOL)

Tanzania Dental Journal. Journal Home · ABOUT THIS JOURNAL · Advanced Search · Current Issue · Archives · Journal Home > Vol 9, No 1 (2000) >. Log in or Register to get access to full text downloads. Username, Password, Remember me, or Register. Marketing Dental Services. R Tuominen. Abstract. No Abstract.

Florida's Prepaid College Tuition Program: Marketing a Pre-Need Service.

Science.gov (United States)

Gauff, Joseph F., Jr.

1994-01-01

A discussion of Florida's college tuition prepayment program describes the plan and its options and examines its marketing implications as a preneed service. It is concluded that the program makes saving for college easy, economical, and completely safe but requires rethinking of conventional marketing strategies and mix. (MSE)

Development of services on the electricity market in the USA

International Nuclear Information System (INIS)

Augustsson, Kamilla

1997-10-01

American electric utilities are developing new services and creating strategic alliances in order to be competitive on a de-regulated market. Separate energy-service companies are created, which offer many services: energy brokers, energy auditing, out-sourcing of energy supply, control of energy bills and information- and communication-services. The report describes how the utilities prepare for the deregulation and what type of services are offered to commercial and industry customers 21 refs, 10 figs

An agency theory perspective on the purchase of marketing services

NARCIS (Netherlands)

Tate, W.L.; Ellram, L.M.; Bals, L.; Hartmann, E.; Valk, van der W.

2010-01-01

The purchase of business services has become an important part of organizations' acquisition of external resources, and is therefore receiving growing scholarly attention. The supply management function is increasingly supporting more complex service purchases, including a wide range of marketing

The Role of Service Marketing Elements on Customer Loyalty Towards Garuda Indonesia

OpenAIRE

Gunawan, Andrian

2015-01-01

Service Marketing mix is one of many important factors for service based companies to be able determining the strategy of the company. The elements in the service marketing mix is believed to lead to customer loyalty toward a brand. Garuda Indonesia, which is one of the airline companies in Indonesia, has to compete with other airline companies in order to attract customers and keep them loyal to their product. In this research, the data is obtained by using simple random sampling method by ...

THE ROLE OF FINANCIAL EDUCATION IN DEVELOPING THE FINANCIAL SERVICES MARKET

OpenAIRE

Ivanka Daneva

2015-01-01

Considering the current complexity of financial markets and of financial instruments and services, financial education is part of population’s financial literacy and it ranks as paramount factor in the complex for the financial markets development.

Research and services provision on the world research market

Directory of Open Access Journals (Sweden)

Witold Wiśniowski

2013-03-01

Full Text Available It is necessary to create new knowledge for the development of the economy. The source of new knowledge are research: basic, applied and industrial, which complement each other to form one whole. Each of these research has other sources of financing and other purposes. Due to the large influx of foreign technology to Poland industrial research is not growing as we would expect. To balance this deficiency the Research Institutes may provide services on the world market. It would be advisable to seek the provision of services on the global research market so that it could became a Polish smart specialization. This specialization would include the sale of intellect, which should never run out of customers.

On the battleground of environmental and competition policy: The renewable electricity market

Science.gov (United States)

Meszaros, Matyas Tamas

Renewable energy sources have become increasingly important in the efforts to provide energy security and to fight global warming. In the last decade environmental policy has increased the support for renewable electricity. At the same time the electricity sector was often subject of antitrust investigation because of relevant market concentration, and market power. This dissertation looks at the renewable electricity market to analyze the effect of environmental policy on competition. The first chapter provides a short introduction into the regulatory schemes of electricity markets. The second chapter analyzes the demand side of the electricity market. The estimations show that there was no significant change in the income and price elasticity in the electricity consumption of the US households between 1993 an 2001, although there was several policy initiatives to increase energy efficiency and decrease consumption. The third chapter derives a theoretical model where the feed-in tariff and the tradable green certificate system can be analyzed under oligopolistic market structure. The results of the model suggest that the introduction of the environmentally friendly regulatory schemes can decrease the electricity prices compared to the case when there is no support for renewable energy. The other findings of this model is that the price of electricity rises when the requirement for renewable energy increases. In the fourth chapter a simulation model of the UK electricity market is used to test the effect of mergers and acquisitions under the environmental support scheme. The results emphasize the importance of the capacity limit, because it can constrain the strategic action of the electricity producers. The results of the simulation also suggest that the increasing concentration can increase the production and lower the price of electricity and renewable energy certificates in the British Renewable Obligation system.

References in the Digital Age: Marketing and Services in Virtual Worlds

Directory of Open Access Journals (Sweden)

Octavia-Luciana Porumbeanu

2008-01-01

Full Text Available The digital age has brought major changes at the level of the reference services offered by libraries. The emergence of competition, represented by numerous organizations that also provide information services, has necessitated the reorganization of reference services so that they function according to the market laws. In this context marketing has become an essential tool for libraries. They must develop strategies to make sure that users will continue to ask for their services. The number of those attracted to online information services is growing and many traditional users of libraries may be encountered at present in virtual environments where the possibilities for communication and interaction, for sharing information and generating knowledge are clearly better. Many libraries have already taken the step towards the virtual world and offer now assistance and information services in environments such as Second Life where there are possible both games and educational activities.

PENGARUH MARKET ORIENTATION TERHADAP SERVICE QUALITY, SATISFACTION DAN LOYALTY PELANGGAN TOKO BUKU GRAMEDIA DI JAWA TIMUR

OpenAIRE

FX Agus Subroto

2013-01-01

The research objectives were to prove and to analyze the effect of market orientation on service quality, customer satisfaction and loyalty. The research sample consisted of 144 customers. The data were analyzed using Structural Equation Modeling (SEM) with AMOS. The results proved that market orientation had significant effect on service quality; market orientation had significant effect on satisfaction; market orientation had no significant effect on customer loyalty; service quality had si...

We Cannot See Them, but They Are There: Marketing Library Services to Distance Learners

Science.gov (United States)

Dermody, Melinda

2005-01-01

Distance learners are a unique target-population for the marketing of library services and resources. Because these patrons do not visit the library often, if at all, it is crucial to actively promote the library resources and services available to them. Marketing strategies for distance learning library services need to take a multifaceted…

12 CFR 573.13 - Exception to opt out requirements for service providers and joint marketing.

Science.gov (United States)

2010-01-01

... this section to a financial institution with which you perform joint marketing, your contractual... products or services or marketing of financial products or services offered pursuant to joint agreements... providers and joint marketing. 573.13 Section 573.13 Banks and Banking OFFICE OF THRIFT SUPERVISION...

17 CFR 160.13 - Exception to opt out requirements for service providers and joint marketing.

Science.gov (United States)

2010-04-01

... this section may include marketing of your own products or services or marketing of financial products... requirements for service providers and joint marketing. 160.13 Section 160.13 Commodity and Securities Exchanges COMMODITY FUTURES TRADING COMMISSION PRIVACY OF CONSUMER FINANCIAL INFORMATION Exceptions § 160.13...

Marketing of Accommodation services : Case-Hotel Azam Cameroon

OpenAIRE

Youkam, Germaine

2012-01-01

Cameroon is Africa in miniature with a lot of tourist attractions owing to its geological and cultural diversity. Natural features include beaches, deserts, mountains, rainforests, and savannas. Accommodation services have been a grand phenomenon within the tourism industry in Cameroon. The accommodation sector has developed tremendously within the past decades. The objective of this research work was to find about out the marketing of accommodation services in Cameroon with Hotel Azam as...

The role of consumer protection in ensuring quality in the hotel services market

Directory of Open Access Journals (Sweden)

Neacșu Andreea Nicoleta

2018-01-01

Full Text Available In Romania, tourism is an attractive sector with high potential, but unfortunately not exploited enough, so it is not yet a source of attraction for investors and foreign tourists. Most tourists are not satisfied with the quality of the hotel services in Romania and complain about it. The existence of adequate legislation on the protection of the consumer of tourist services could lead to the provision of quality services on this market and to a higher degree of tourists’ satisfaction.In the first part, this paper presents the public organizations dealing with the protection of the consumer on the hotel services market in Romania. The second part of the paper analyzes the quality of hotel services in Romania from the tourists’ point of view. In this respect, the author made a quantitative marketing research. The results featured the opinions and attitudes of tourists regarding the quality of hotel services in Romania.

Product-Service System Design Approach for the Base of the Pyramid Markets: Practical Evidence from the Energy Sector in the Brazilian Context

OpenAIRE

Da Costa Junior, J.; Diehl, J.C.

2013-01-01

In Emerging Markets, the product-service system (PSS) design approach may represent a promising solution as a socially and environmentally sound path to economic development. In addition, the energy sector has a major role for the social-economic development and is central to poverty alleviation. Therefore, this study aims to analyse the challenges of increasing the well-being of the lowincome population by means of proposing functional systems of products and services for the energy sector w...

16 CFR 313.13 - Exception to opt out requirements for service providers and joint marketing.

Science.gov (United States)

2010-01-01

... this section may include marketing of your own products or services or marketing of financial products... service providers and joint marketing. 313.13 Section 313.13 Commercial Practices FEDERAL TRADE COMMISSION REGULATIONS UNDER SPECIFIC ACTS OF CONGRESS PRIVACY OF CONSUMER FINANCIAL INFORMATION Exceptions § 313.13...

Web application for marketing of digital art works and services

OpenAIRE

Vatovec, Jan

2016-01-01

The aim of the diploma thesis is to create a web application for digital artworks and services marketing. The decision to undertake this task is based on the authors’ understanding of the field and assessment that current solutions do not satisfy completely the needs of digital artists who work on the market of online subcultures built on fantasy characters (commercial and artists’ own creations). The final application comprises an interactive web gallery, auction-based marketing system for s...

MARKETING STRATEGY DEVELOPMENT FOR A COMPANIES PROVIDING SPECIAL EQUIPMENT SERVICES IN NOVOSIBIRSK REGION

Directory of Open Access Journals (Sweden)

Isaeva N. A.

2014-12-01

Full Text Available In Russia some companies didn’t have a marketing strategy yet, but marketing is very important part of company management. In the case of the absence of the marketing strategy, a director risks to fill the storage by goods with no demand, or to try to do some useless services, to encounter with unknown competing goods, or to reduce some successful operations. In the article was developed methodic techniques and economic-mathematical models for creating the marketing strategy for companies providing special equipment service in Novosibirsk region. Using the proposed models and methods was created marketing strategy for «TC Athena» with regard to the sphere of activity of the company.

Relationships between Personal Traits, Emotional Intelligence, Internal Marketing, Service Management, and Customer Orientation in Korean Outpatient Department Nurses.

Science.gov (United States)

Kim, Bogyun; Lee, Jia

2016-03-01

Current increase and complexity of medical tests and surgical procedures at outpatient department (OPD) require OPD nurses to have customer orientation focusing on various customers' interests and needs. The purpose of this study was to identify the factors associated with customer orientation in nurses working at OPD of hospitals. The study used a descriptive correlational design with cross-sectional survey. The study settings were four general hospitals in Seoul and its metropolitan area. Data were collected from 138 OPD nurses from general hospitals. Study variables were personal traits, emotional intelligence, internal marketing, service management and customer orientation. Factors associated with customer orientation were identified as conscientiousness from personal traits (β = .37, p marketing from environmental characteristics (β = .21, p = .001). Hospital administrators should support OPD nurses to cultivate sincere and sociable personal traits and emotional intelligence, and to consider employees as internal customers to improve patient-oriented services and satisfaction. Copyright © 2015. Published by Elsevier B.V.

Proceedings of the 11th forum: Croatian Energy Day: Regulation problems relating to energy service markets

International Nuclear Information System (INIS)

2002-01-01

The main goals of the majority of processes and developments relating to energy sectors of today present the enhancement of energy sector efficiency, ensuring of stable financial sources and safe return of the means invested through practice of activities at the market of energy and energy services, i.e. public services or monopoly. This is to be achieved by means of energy sector restructuring and liberalisation, pluralism of ownership and transparency of the organisational and management scheme. Thereby, an important role and significance for the realisation of these aims, for the development and energy market functioning on the national level, as well as for the achievement of reciprocity and complementarity of national markets with regional and multi-national energy markets, is held by models and forms of energy activity regulation. In a limited sense, the regulation itself should constitute an adequate stimulating framework for free energy flows, transparent and non- discriminating conditions for the utilisation of transmission and transportation systems and networks, protection of supplier choice rights, pluralism of ownership and ownership rights, protection of energy and energy services' quality, environmental protection, protection of purchasers and consumers and protection of energy subjects. For all these reasons, aspects and problems appertaining to energy sector and energy activities' regulation have been chosen as the theme and contents of the 11th Forum. Various countries have undertaken and implemented or are in the process of implementation of different models and contents referring to energy sector and energy activity regulation. Experience and legislative practice are quoted as the main criteria. The aim of this Forum is to set forth and clarify experiences and solutions connected to the regulation of energy activities in numerous European countries or in the world

The Commercial Office Market and the Markup for Full Service Leases

OpenAIRE

Jonathan A. Wiley; Yu Liu; Dongshin Kim; Tom Springer

2014-01-01

Because landlords assume all of the operating expense risk, rents for gross leases exceed those for net leases. The markup, or spread, for gross leases varies between properties and across markets. Specifically, the markup is expected to increase with the cost of real estate services at the property, and to be influenced by market conditions. A matching procedure is applied to measure the services markup as the percentage difference between the actual rent on a gross lease relative to the act...

Service Recovery in Marketing Education: It's What We Do that Counts

Science.gov (United States)

Iyer, Rajesh; Muncy, James A.

2008-01-01

One thing that higher education has in common with other service providers is that service failures occur. There are times when students are negatively impacted by mistakes made in the classroom. An extensive body of literature has developed in the area of services marketing about what to do when such service failures occur. The current study…

Marketing medical services to an aging America.

Science.gov (United States)

Mast, L J

1993-01-01

Consumers over age 50 currently comprise 40 percent of consumer demand. Medical services provided in the group practice setting must be structured to accommodate the unique needs of their increasing number of elderly patients According to this professional paper, the development of a marketing plan will provide a strategy that will keep the medical group competitive among older consumers.

New information technology and communication in health care: using e-mail for marketing services

Directory of Open Access Journals (Sweden)

Jorge Iván Martínez Espitia

2015-01-01

Full Text Available Research that was conducted was aimed to determine their use of e-mail independent health professionals. Email is one of the tools of information and communication that has shown great versatility and efciency as a means to improve the relationship between those who provide services or sell products users. Good communication is essential to keep current customers and attract new business prospects. To achieve the objective of the research a survey that measured the perception and use of email marketing by independent health professionals was conducted in Colombia. Four variables, including tenure email account, receiving these email accounts marketing of products or services, read marketing emails and use by marketing professionals were measured with email. The result of this study showed that independent health professionals in Colombia are familiar with this type of marketing. Generally interested incorporate it as one of your marketing tools, but do not know how to do this activity, which is described in a simple way how to do a marketing campaign with the use of emails to the users of health services.

New information technology and communication in health care: using e-mail for marketing services

Directory of Open Access Journals (Sweden)

Jorge Iván Martínez Espitia

2014-07-01

Full Text Available Research that was conducted was aimed to determine their use of e-mail independent health professionals. Email is one of the tools of information and communication that has shown great versatility and efciency as a means to improve the relationship between those who provide services or sell products users. Good communication is essential to keep current customers and attract new business prospects. To achieve the objective of the research a survey that measured the perception and use of email marketing by independent health professionals was conducted in Colombia. Four variables, including tenure email account, receiving these email accounts marketing of products or services, read marketing emails and use by marketing professionals were measured with email. The result of this study showed that independent health professionals in Colombia are familiar with this type of marketing. Generally interested incorporate it as one of your marketing tools, but do not know how to do this activity, which is described in a simple way how to do a marketing campaign with the use of emails to the users of health services.

Modeling the consumer's perception of experiential marketing in the Romanian private ophthalmologic services.

Science.gov (United States)

Gheorghe, Consuela-Mădălina; Gheorghe, Iuliana-Raluca; Purcărea, Victor Lorin

2017-01-01

Introduction. The importance of experience in marketing grew, as the concept itself is very personal and difficult to measure. Experience turns out to be complicated but once placed in a context it gets significant features. As the health care competitive environment increases, marketers are looking for new and effective methods of engaging consumers by using experiential marketing strategies. Moreover, little is known about the consumers' perceptions related to ophthalmologic services. Aim. The objective of this paper was to measure the consumer's perception of experiential marketing in the Romanian private ophthalmologic services by using structural equation modeling. Materials and Methods. The Experiential Marketing model consisted of the following components: Sense Experience, Feel Experience, Think Experience, Act Experience and Relate Experience as well as the consequences of applying Experiential Marketing in the form of willingness to purchase a service, generating word-of-mouth communication and building consumer loyalty. The sampling method was non-probabilistic, using the snowball technique and the sample was made up of 190 people who wore eyeglasses for more than 3 years. The instrument for data collection was a self-administered questionnaire, which consisted of 2 parts: the first section contained several demographic questions and the second section encompassed closed end questions related to the perception of private ophthalmologic services from an experiential marketing perspective. All the second section questions were measured on a 5-point Likert scale ranging from 1 with Strongly Disagree to 5 to Strongly Agree. The data analysis was conducted in SPSS and the structural equation modeling was performed in WarpPLS version 6.0. Findings. There were 71.05% respondents, who appreciated the application of experiential marketing in private ophthalmologic services, followed by 18.95%, who were confused. The demographic profile of respondents encompassed

Can business development services practitioners learn from theories on innovation and services marketing?

NARCIS (Netherlands)

Romijn, H.A.; Caniëls, M.C.J.; Ruijter-de Wildt, de M.

2003-01-01

Business Development Services programmes for non-financial support to small enterprises in developing countries recently have become big business for development donors and NGOs. The approach revolves around the idea that so-called ‘demand-driven’ interventions are the key to successful market

Hotel services for hypotonics in Ukraine: scientific-practical results of eco-nomic-organizational and marketing substantiation

Directory of Open Access Journals (Sweden)

Pereyaslova Yuliya

2015-10-01

Full Text Available The article is dedicated to economic-organizational and marketing substantiation of the newest for Ukraine hotel service for patients with hypotension. The necessity of proposition of the market of such services is an extremely actual direction not only in hotel economy but in medical service of the country’s population today. It confirms the social targeting of the hotel service offer at the existent market, responsibility before the society and the future competitiveness of such hotel.

A service and value based approach to estimating environmental flows

DEFF Research Database (Denmark)

Korsgaard, Louise; Jensen, R.A.; Jønch-Clausen, Torkil

2008-01-01

at filling that gap by presenting a new environmental flows assessment approach that explicitly links environmental flows to (socio)-economic values by focusing on ecosystem services. This Service Provision Index (SPI) approach is a novel contribution to the existing field of environmental flows assessment...... of sustaining ecosystems but also a matter of supporting humankind/livelihoods. One reason for the marginalisation of environmental flows is the lack of operational methods to demonstrate the inherently multi-disciplinary link between environmental flows, ecosystem services and economic value. This paper aims...

Environmental consequences of parallel marketing of LPG in India

International Nuclear Information System (INIS)

Das, T.K.; Deb, C.; Jash, T.

2000-01-01

In 1993, the government of India introduced a parallel marketing system for petroleum products, particularly for liquefied petroleum gas (LPG). LPG, under the parallel marketing system, is distributed at higher price without any subsidy. The government distributors, however, distribute LPG at subsidized rate. The consumers who get LPG at higher price, therefore, opt for a mixed energy use. The present study, based on a field survey, deals with the pattern of this mixed energy use and its environmental consequences. (author)

Telecommunication service markets through the year 2000 in relation to millimeter wave satellite systems

Science.gov (United States)

Stevenson, S. M.

1979-01-01

NASA is currently conducting a series of millimeter wave satellite system and market studies to develop 30/20 GHz satellite system concepts that have commercial potential for the period 1980-2000. The results of the market studies to-date focusing on the overall demand forecasts and distributions by geographic location, distance, and user category are discussed. Tables are presented indicating baseline market forecast voice and video services, data service category, impacted baseline forecast, and traffic/distance distribution voice services. It is concluded that the total market and system activity will be influential in determining the potential role of millimeter wave systems in the overall transmission needs of the nation, and the amount of the total forecasted traffic suitable for millimeter wave systems.

Public health care providers and market competition: the case of Finnish occupational health services.

Science.gov (United States)

Kankaanpää, Eila; Linnosmaa, Ismo; Valtonen, Hannu

2011-02-01

As reforms in publicly funded health systems rely heavily on competition, it is important to know if and how public providers react to competition. In many European countries, it is empirically difficult to study public providers in different markets, but in Finnish occupational health services, both public and private for-profit and non-profit providers co-exist. We studied possible differences in public providers' performance (price, intensity of services, service mix-curative medical services/prevention, productivity and revenues) according to the competitiveness of the market. The Finnish Institute of Occupational Health (FIOH) collected data on clients, services and personnel for 1992, 1995, 1997, 2000 and 2004 from occupational health services (OHS) providers. Employers defray the costs of OHS and apply for reimbursement from the Social Insurance Institution (SII). The SII data was merged with FIOH's questionnaire. The unbalanced panel consisted of about 230 public providers, totalling 1,164 observations. Local markets were constructed from several municipalities based on commuting practices and regional collaboration. Competitiveness of the market was measured by the number of providers and by the Herfindahl index. The effect of competition was studied by ordinary least square regression analysis and panel models. The more competitive the environment was for a public provider the higher were intensity, productivity and the share of medical care. Fixed panel models showed that these differences were not due to differences and changes in the competitiveness of the market. Instead, in more competitive markets public providers had higher unit prices and higher revenues.

Adapting to environmental and market change: Insights from Fish Producer Organizations in Portugal

NARCIS (Netherlands)

Karadzic, V.; Antunes, P.; Grin, J.

2014-01-01

To ensure the best market conditions for their fish, vessel owners are incentivized to create Fish Producer Organizations (PO), with obvious market advantages for fishers. However, the management of POs is not an easy task. This paper aims to understand how adaptation to environmental and market

Workshop: Market Mechanisms and Incentives: Applications to Environmental Policy (2006-part 2)

Science.gov (United States)

Two-day workshop co-sponsored by EPA's National Center for Environmental Economics and National Center for Environmental Research - research presented on EPA programs and discussed pending legislation related to market mechanisms and incentives.

Workshop: Market Mechanisms and Incentives: Applications to Environmental Policy (2003-part 1)

Science.gov (United States)

Two-day workshop co-sponsored by EPA's National Center for Environmental Economics and National Center for Environmental Research - research presented on EPA programs and discussed pending legislation related to market mechanisms and incentives.

Unbundling generation and transmission services for competitive electricity markets

International Nuclear Information System (INIS)

Hirst, E.; Kirby, B.

1998-01-01

Ancillary services are those functions performed by the equipment and people that generate, control, and transmit electricity in support of the basic services of generating capacity, energy supply, and power delivery. The Federal Energy Regulatory Commission (FERC) defined such services as those 'necessary to support the transmission of electric power from seller to purchaser given the obligations of control areas and transmitting utilities within those control areas to maintain reliable operations of the interconnected transmission system.' The nationwide cost of ancillary services is about $12 billion a year, roughly 10% of the cost of the energy commodity. More important than the cost, however, is the necessity of these services for bulk-power reliability and for the support of commercial transactions. FERC's landmark Order 888 included a pro forma tariff with provision for six key ancillary services. The Interconnected Operations Services Working Group identified another six services that it felt were essential to the operation of bulk-power systems. Several groups throughput the United States have created or are forming independent system operators, which will be responsible for reliability and commerce. To date, the electricity industry (including traditional vertically integrated utilities, distribution utilities, power markets and brokers, customers, and state and federal regulators) has paid insufficient attention to these services. Although the industry had made substantial progress in identifying and defining the key services, much remains to be doe to specify methods to measure the production, delivery, and consumption of these services; to identify the costs and cost-allocation factors for these services; and to develop market and operating rules for their provision and pricing. Developing metrics, determining costs, and setting pricing rules are important because most of these ancillary services are produced by the same pieces of equipment that

Internal data market services: an ontology-based architecture and its evaluation

NARCIS (Netherlands)

Wijnhoven, Alphonsus B.J.M.; van den Belt, Edwin; Verbruggen, Eddy; van der Vet, P.E.

2003-01-01

On information markets, many suppliers and buyers of information goods exchange values. Some of these goods are data, whose value is created in buyer interactions with data sources. These interactions are enabled by data market services (DMS). DMS give access to one or several data sources. The

Internal data market services: An ontology-based architecture and its evaluation

NARCIS (Netherlands)

Wijnhoven, Alphonsus B.J.M.; van der Belt, E.; Verbruggen, E; van der Vet, P.E.

2003-01-01

On information markets, many suppliers and buyers of information goods exchange values. Some of these goods are data, whose value is created in buyer interactions with data sources. These interactions are enabled by data market services (DMS). DMS give access to one or several data sources. The

Incorporating ecosystem services into environmental management of deep-seabed mining

Science.gov (United States)

Le, Jennifer T.; Levin, Lisa A.; Carson, Richard T.

2017-03-01

Accelerated exploration of minerals in the deep sea over the past decade has raised the likelihood that commercial mining of the deep seabed will commence in the near future. Environmental concerns create a growing urgency for development of environmental regulations under commercial exploitation. Here, we consider an ecosystem services approach to the environmental policy and management of deep-sea mineral resources. Ecosystem services link the environment and human well-being, and can help improve sustainability and stewardship of the deep sea by providing a quantitative basis for decision-making. This paper briefly reviews ecosystem services provided by habitats targeted for deep-seabed mining (hydrothermal vents, seamounts, nodule provinces, and phosphate-rich margins), and presents practical steps to incorporate ecosystem services into deep-seabed mining regulation. The linkages and translation between ecosystem structure, ecological function (including supporting services), and ecosystem services are highlighted as generating human benefits. We consider criteria for identifying which ecosystem services are vulnerable to potential mining impacts, the role of ecological functions in providing ecosystem services, development of ecosystem service indicators, valuation of ecosystem services, and implementation of ecosystem services concepts. The first three steps put ecosystem services into a deep-seabed mining context; the last two steps help to incorporate ecosystem services into a management and decision-making framework. Phases of environmental planning discussed in the context of ecosystem services include conducting strategic environmental assessments, collecting baseline data, monitoring, establishing marine protected areas, assessing cumulative impacts, identifying thresholds and triggers, and creating an environmental damage compensation regime. We also identify knowledge gaps that need to be addressed in order to operationalize ecosystem services

Analyzing interaction of electricity markets and environmental policies using equilibrium models

Science.gov (United States)

Chen, Yihsu

Around the world, the electric sector is evolving from a system of regulated vertically-integrated monopolies to a complex system of competing generation companies, unregulated traders, and regulated transmission and distribution. One emerging challenge faced by environmental policymakers and electricity industry is the interaction between electricity markets and environmental policies. The objective of this dissertation is to examine these interactions using large-scale computational models of electricity markets based on noncooperative game theory. In particular, this dissertation is comprised of four essays. The first essay studies the interaction of the United States Environmental Protection Agency NOx Budget Program and the mid-Atlantic electricity market. This research quantifies emissions, economic inefficiencies, price distortions, and overall social welfare under various market assumptions using engineering-economic models. The models calculate equilibria for imperfectly competitive markets---Cournot oligopoly---considering the actual landscape of power plants and transmission lines, and including the possibility of market power in the NOx allowances market. The second essay extends the results from first essay and models imperfectly competitive markets using a Stackelberg or leader-follower formulation. A leader in the power and NO x markets is assumed to have perfect foresight of its rivals' responses. The rivals' best response functions are explicitly embedded in the leader's constraints. The solutions quantify the extent to which a leader in the markets can extract economic rents on the expense of its followers. The third essay investigates the effect of implementing the European Union (EU) CO2 Emissions Trading Scheme (ETS) on wholesale power prices in the Western European electricity market. This research uses theoretical and computational modeling approaches to quantify the degree to which CO2 costs were passed on to power prices, and quantifies the

SIGNIFICANCE OF THE LIAISON BETWEEN THE PARTICIPANTS IN THE CUSTOMER SERVICE MARKET

Directory of Open Access Journals (Sweden)

Cornelia D. IVAN (Trandafiroiu

2014-04-01

Full Text Available The major transformations in the supply of goods and services during the last decades entailed the development of some interactive relations between the various participants engaged in commercial operations. These relations, although naturally conflictive as for the classic negotiations between the participants, became, in certain fields, cooperation relations or even partnerships in the service of the clients on the relevant market. In this work, we intend to analyse the most significant participants in the market of lighting sources and devices (SCI and to underline the importance of the cooperation between these participants in the satisfaction of the final client requirements. The specific of this market entails the preparation of some marketing strategies to prevent the conclusion of some partnership relations at the procurement-delivery chain level as well as between the participants in this chain and the so-called market „influencers” (architects, installation companies, builders. The purpose of this approach consists in the preparation of a proposal package dedicated to the companies participating in this market for the purpose of cooperating in providing intelligent lighting solutions.

Marketing Strategy: A Tool for Library and Information Services ...

African Journals Online (AJOL)

Marketing Strategy: A Tool for Library and Information Services Delivery by ... delivery by academic libraries using the various technology driven facilities. ... Data were gathered using questionnaire and the findings revealed that face to face ...

Allegations Concerning Defense Reutilization and Marketing Service Business Practices

National Research Council Canada - National Science Library

2001-01-01

We performed this audit in response to a request from Senator John Warner. The request was based on several allegations the senator's office received concerning the operations of the Defense Reutilization and Marketing Service (DRMS...

Market-based instruments for environmental management: politics and institutions

DEFF Research Database (Denmark)

The contributors examine the role of political processes in designing, introducing and implementing green taxes and charges and analyse the extent to which political concerns complicate the approach favoured by environmental economists. The authors then focus on the implementation of market...

78 FR 52129 - Cotton Classification and Market News Service: Notice of Request for an Extension and Revision of...

Science.gov (United States)

2013-08-22

... DEPARTMENT OF AGRICULTURE Agricultural Marketing Service [AMS-CN-13-0045] Cotton Classification... Information Collection AGENCY: Agricultural Marketing Service, USDA. ACTION: Notice and request for comments... announces the Agricultural Marketing Service's (AMS) intention to request approval from the Office of...

Nonprofit health care services marketing: persuasive messages based on multidimensional concept mapping and direct magnitude estimation.

Science.gov (United States)

Hall, Michael L

2009-01-01

Persuasive messages for marketing healthcare services in general and coordinated care in particular are more important now for providers, hospitals, and third-party payers than ever before. The combination of measurement-based information and creativity may be among the most critical factors in reaching markets or expanding markets. The research presented here provides an approach to marketing coordinated care services which allows healthcare managers to plan persuasive messages given the market conditions they face. Using market respondents' thinking about product attributes combined with distance measurement between pairs of product attributes, a conceptual marketing map is presented and applied to advertising, message copy, and delivery. The data reported here are representative of the potential caregivers for which the messages are intended. Results are described with implications for application to coordinated care services. Theory building and marketing practice are discussed in the light of findings and methodology.

The Impact of National Macro-Environmental Variables on Tourism Services Consumption in Romania

Directory of Open Access Journals (Sweden)

Untaru E.

2009-12-01

Full Text Available The studies of consumers’ demand represent the main objective of market research, the importance of these studies being emphasized in all marketing literature. In order to better understand the complex mechanisms of changing the needs for goods or services into demand, the marketing theory includes studying the consumer behaviour as regards tourism goods and services.

Agri-Environmental Policy Measures in Israel: The Potential of Using Market-Oriented Instruments

Science.gov (United States)

Amdur, Liron; Bertke, Elke; Freese, Jan; Marggraf, Rainer

2011-05-01

This paper examines the possibilities of developing agri-environmental policy measures in Israel, focusing on market-oriented instruments. A conceptual framework for developing agri-environmental policy measures is presented, first in very broad lines (mandatory regulations, economic instruments and advisory measures) and subsequently focusing on economic instruments, and specifically, on market-oriented ones. Two criteria of choice between the measures are suggested: their contribution to improving the effectiveness of the policy; and the feasibility of their implementation. This is the framework used for analyzing agri-environmental measures in Israel. Israel currently implements a mix of mandatory regulations, economic instruments and advisory measures to promote the agri-environment. The use of additional economic instruments may improve the effectiveness of the policy. When comparing the effectiveness of various economic measures, we found that the feasibility of implementation of market-oriented instruments is greater, due to the Israeli public's preference for strengthening market orientation in the agricultural sector. Four market-oriented instruments were practiced in a pilot project conducted in an Israeli rural area. We found that in this case study, the institutional feasibility and acceptance by stakeholders were the major parameters influencing the implementation of the market-oriented instruments, whereas the instruments' contribution to enhancing the ecological or economic effectiveness were hardly considered by the stakeholders as arguments in favor of their use.

Marketing Information Products and Services: A Primer for Librarians ...

International Development Research Centre (IDRC) Digital Library (Canada)

Today, just as businesses must compete for survival, growth, and market space ... for raising money, offers tips and techniques for better service management, and ... S. Sreenivas Rao has recently retired as Professor of business policy at IIMA.

Economic-environmental active and reactive power scheduling of modern distribution systems in presence of wind generations: A distribution market-based approach

International Nuclear Information System (INIS)

Samimi, Abouzar; Kazemi, Ahad; Siano, Pierluigi

2015-01-01

Highlights: • A new market-based approach is proposed to schedule active and reactive powers. • Multi-component reactive power bidding structures for DERs is introduced. • A new economical/environmental operational scheduling method is proposed. • At distribution level, a reactive power market is developed in presence of DERs. - Abstract: Distribution System Operator (DSO) is responsible for active and reactive power scheduling in a distribution system. DSO purchases its active and reactive power requirements from Distributed Energy Resources (DERs) as well as the wholesale electricity market. In this paper, a new economical/environmental operational scheduling method based on sequential day-ahead active and reactive power markets at distribution level is proposed to dispatch active and reactive powers in distribution systems with high penetration of DERs. In the proposed model, after day-ahead active power market was cleared the participants submit their reactive power bids and then the reactive power market will be settled. At distribution level, developing a Var market, in which DERs like synchronous machine-based Distributed Generation (DG) units and Wind Turbines (WTs) could offer their reactive power prices, DERs are motivated to actively participate in the Volt/VAr Control (VVC) problem. To achieve this purpose, based on the capability curves of considered DERs, innovative multi-component reactive power bidding structures for DERs are introduced. Moreover, the effect of reactive power market clearing on the active power scheduling is explicitly considered into the proposed model by rescheduling of active power by usage of energy-balance service bids. On the other hand, environmental concerns that arise from the operation of fossil fuel fired electric generators are included in the proposed model by employing CO_2 emission penalty cost. The suggested reactive power market is cleared through a mixed-integer nonlinear optimization program. The

Using public relations to market nursing service.

Science.gov (United States)

Camuñas, C

1986-10-01

Planned, skillful use of public relations in marketing nursing services can facilitate achievement of the nursing organization's goals and objectives. The local community, news media, bankers, local politicians, government officials, and social action groups all can take an active or reactive interest in nursing's activities. Public relations can provide an effective approach for achieving optimal results within the political and economic constraints of the current marketplace.

[Marketing in health service--a necessity or a temporary whim?].

Science.gov (United States)

Dworzański, Wojciech; Dworzańska, Anna; Niezabitowska, Ewa; Czerwonka, Maciej; Madej, Barbara; Burdan, Franciszek

2012-01-01

Permanent changes occurring in economy and politics, open borders, a greater number of people with higher education as well as growing social awareness concerning taking care of health are followed by changes in healthcare sector. In response to an increased social demand, new medical institutions are being founded. They offer their patients a vast array of services ranging from therapeutic to preventive and highly specialized procedures improving their standard of living. In order to attract regular patients, and therefore receive regular income, it is necessary to stabilize such institutions on services market. It can be achieved by numerous marketing tools which, when applied appropriately, enable to create a positive image of a medical institution.

The Nordic approach to market-based provision of ancillary services

International Nuclear Information System (INIS)

Kristiansen, Tarjei

2007-01-01

This paper presents an overview of the markets for ancillary services, which are regulated and traded differently within and across borders in the Nordic countries. We describe the services provided and their characteristics in terms of definition, participation, contracting approach and duration, selection of offers, and dispatch criteria. Further, we assess the costs, specify the payments, and discuss cost allocation, and we conclude with a policy discussion of ancillary services in the Nordic countries. (author)

Identifying consumer segments in health services markets: an application of conjoint and cluster analyses to the ambulatory care pharmacy market.

Science.gov (United States)

Carrol, N V; Gagon, J P

1983-01-01

Because of increasing competition, it is becoming more important that health care providers pursue consumer-based market segmentation strategies. This paper presents a methodology for identifying and describing consumer segments in health service markets, and demonstrates the use of the methodology by presenting a study of consumer segments in the ambulatory care pharmacy market.

Marketing of Local Public Services under the Reduction of Administrative Expenditures

Directory of Open Access Journals (Sweden)

Ani Matei

2009-03-01

Full Text Available The concerns for reducing administrative expenditures have been expressed in the last 10-15 years in concrete initiatives. It is worth to remark the occurrence of networks concerning the application of Standard Cost Model (SCM, aimed to reduce administrative expenditures for affairs. Even the European Commission aims to elaborate and implement a strategy to reduce administrative costs for affairs inside the European Union. We find similar initiatives in OECD, several European states, i.e. United Kingdom, Denmark, Netherlands, Sweden, Norway, as well as other countries. An international project “Cross Country Benchmarking” is important in this respect.These concerns have developed and diversified due to the worsening of the economic crisis. The crisis effects, already visible in the public sector too, lessen more and more the possibilities of satisfying the citizen’s needs. The marketing specialists bring up more and more frequently new marketing instruments that, giving the context, should generate products and services meant to satisfy the citizens’ needs. The product and service, in itself, as well as their price, become the main marketing instruments. The present paper proposes an assessment, based on the two instruments of the public marketing mix, of the way in which the reduction of the administrative expenditures can lead to a reduction in the price of the public services or to their diversification with regard to the consumers’ needs. By using elements specific to the production theory, the product management shall be substantiated, as well as the strategies regarding the prices of the public services.

MARKETIZATION IN PUBLIC EMPLOYMENT SERVICES: LESSONS FROM UK EXPERIENCE FOR TURKEY

Directory of Open Access Journals (Sweden)

Varol DUR

2017-07-01

Full Text Available With its liberal welfare regime and different understanding on social issues, United Kingdom separates from continental European countries. These differences create opportunities for UK’s governments to materialize “most advanced” neo-liberal reforms in the fi eld of public employment services. Not only the current situation of marketized employment services in UK, but also its historical developments provide numbers of positive and negative examples for the countries planning to implement similar reforms.. This study does not reach a conclusion indicating that UK has best or worst practices in this fi eld. However, it suggests that the UK’s example contains very valuable inputs about pros and cons of marketization in public employment services and how this process should manage. In this scope, the study aims to derive lessons from UK case for Turkish public employment services from objective point of view.

Product policy - the main component of the marketing mix in the Romanian health services.

Science.gov (United States)

Coculescu, B I; Purcarea, V L; Coculescu, E C

2016-01-01

The objectives of the reforms in the EU healthcare systems are based on the implementation of the marketing concept in the health systems, which are, among other things: • efficient management of the financial resources and control costs of the rendered health services; • increased satisfaction of the clients of health care services; • broad accessibility to health services; • effective implementation of modern technologies; • rational stimulation of medical services consumption; • achievement of a fair and neutral competition between the public/ private providers and health insurance companies; • introduction of performance criteria in order to increase the incomes of the medical staff and hierarchy in hospitals; • implementation of modern management methods in health services management; • decentralization of the public healthcare system. Product policy in the medical system of healthcare - the most important component of the marketing mix - is the attitude that addresses a medical organization to the volume, structure, and diversity of services subject to their own activities in relation to the requirements of the services market and the competitive actions of other medical institutions.

Environmental challenges and opportunities of the evolving North American electricity market

International Nuclear Information System (INIS)

Vaughan, S.; Patterson, Z.; Miller, P.; Block, G.

2002-06-01

The Secretariat of the Commission for Environmental Cooperation (CEC) was responsible for the preparation of this working paper that identifies key issues related to the evolving electricity sector and the environment. It was decided to approach the topics from an anecdotal or case-by-case basis, as the issues are very complex and the scope wide. There are ongoing discussions concerning principles, design, rules, institutional structure and consequences pertaining to the introduction of free markets in the electricity sector. Efficiency gains will be realised over time, as was argued in the paper by advocates of the competitive electricity markets in both the United States and Canada. Marginal decreases in electricity prices resulting from greater choice are also expected, in addition to the price decreases resulting from the efficiency gains. The authors warned that these benefits belong to the theoretical field, as only a small fraction of customers have switched to alternate providers in those jurisdictions where customer choice is allowed. The case of California was discussed, with its greatly increased volatility in wholesale electricity markets to illustrate how price increases have overwhelmed the expected price reductions from increased efficiency. Eight different sections were created in this paper to properly address all the issues. An overview of the current electricity sector, from the perspective of installed capacity, generation and fuel mix in North America was provided in Section One. The environmental context of electricity generation, with the focus on criteria air pollutants and non-air environmental impacts was discussed in Section Two. The various scenarios concerning electricity supply and demand, with forecasts to 2010 and 2020 were included in Section Three, in addition to a discussion related to New Generating capacity data to 2007. Possible environmental impacts of this new generating capacity was examined in Section Four, while in Section

New Brunswick Power Environmental report, 1997

International Nuclear Information System (INIS)

1998-01-01

This report provides an overview of the environmental accomplishments, events, and challenges encountered by NB Power this year. Topics include: Corporate environmental management programs, regulatory, generation and the environment, transmission and distribution and the environment, marketing and customer service and the environment, future environmental initiatives and challenges

ROLE OF INNOVATIONS IN THE PROVISION OF MARKETING ACTIVITY IN SERVICE ENTITIES

Directory of Open Access Journals (Sweden)

Timur A. Tultaev

2013-01-01

Full Text Available In the modern world innovation is one of the key factors determining the economic prospects of enterprises development, commodity markets, sectors of the economy and the state generally. The complete implementation of innovative technologies in marketing communicative policy of intangible enterprises contributes to the effective promotion of their services on the market and building a loyal consumer audience.

The role of coordinated marketing-operations strategy in services : Implications for managerial decisions and execution

NARCIS (Netherlands)

Dixon, M.; Rhee, van der B.; Karniouchina, E.; Verma, R.; Victorino, L.

2014-01-01

The purpose of this paper is to discuss the importance of a coordinated marketing and operations strategy in goods and service producing business organizations. Customer engagement and co-production are imperative service delivery considerations, and therefore an aligned marketing and operations

GAUSS Market Analysis for Integrated Satellite Communication and Navigation Location Based services

Science.gov (United States)

Di Fazio, Antonella; Dricot, Fabienne; Tata, Francesco

2003-07-01

The demand for mobile information services coupled with positioning technologies for delivering value- added services that depend on a user's location has rapidly increased during last years. In particular, services and applications related with improved mobility safety and transport efficiency look very attractive.Solutions for location services vary in respect of positioning accuracy and the technical infrastructure required, and the associated investment in terminals and networks. From the analysis of the state-of-the art, it comes that various technologies are currently available on the European market, while mobile industry is gearing up to launch a wide variety of location services like tracking, alarming and locating.Nevertheless, when addressing safety of life as well as security applications, severe hurdles have to be posed in the light of existing technologies. Existing navigation (e.g. GPS) and communication systems are not able to completely satisfy the needs and requirements of safety-of-life-critical applications. As a matter of fact, the GPS system's main weaknesses today is its lack of integrity, which means its inability to warn users of a malfunction in a reasonable time, while the other positioning techniques do not provide satisfactory accuracy as well, and terrestrial communication networks are not capable to cope with stringent requirement in terms of service reliability and coverage.In this context, GAUSS proposes an innovative satellite-based solution using novel technology and effective tools for addressing mobility challenges in a cost efficient manner, improving safety and effectiveness.GAUSS (Galileo And UMTS Synergetic System) is a Research and Technological Development project co- funded by European Commission, within the frame of the 5th IST Programme. The project lasted two years, and it was successfully completed in November 2002. GAUSS key concept is the integration of Satellite Navigation GNSS and UMTS communication technology, to

From Product- to Service-Oriented Strategies in the Enterprise Software Market

Science.gov (United States)

Xin, Mingdi

2009-01-01

The enterprise software market is seeing the rise of a new business model--selling Software-as-a-Service (SaaS), in which a standard piece of software is owned and managed remotely by the vendor and delivered as a service over the Internet. Despite the hype, questions remain regarding the rise of this new service model and how it would impact the…

Predicting Days on Market: The Influence of Environmental and Home Attributes

OpenAIRE

Robert P. Culp

2008-01-01

This paper estimates the difference in the number of days a home will remain on the market based upon its environmental attributes. Using on-site inspections of 3088 home sites, the results, using two-stage least squares, show that time on market is reduced and price increased by a variety of green features such as trees, landscaping, open spaces and parks, while time on market is increased and/or price decreased by man-made obstructions such as power lines, roads near the home, train tracks,...

Current status of agricultural extension services for market oriented ...

African Journals Online (AJOL)

Current status of agricultural extension services for market oriented agricultural development in Ethiopia: Results from a household baseline ... Log in or Register to get access to full text downloads. ... http://dx.doi.org/10.4314/afrrev.v10i3.1.

Sales Promotion in the Marketing of Telecommunication Services in Nigeria: Impact Analysis

Directory of Open Access Journals (Sweden)

Augustine Egwu Ndu OKO

2014-07-01

Full Text Available The adoption of sales promotion in the marketing of telecommunication services in Nigeria is common among the front line GSM service providers. This however does not yield the much assured increasing return on investment, hence is unprofitable and the required fund for the expansion of infrastructure base of operation is not earned, and serve rendition is as a result poor. Studying the impact of sales promotion on patronage based on the data sourced and analyzed using Likert’s ranking scale, questionnaire and analysis of variance (ANOVA, the work discerns and concludes that the high level of illiteracy based on quantitative rather than qualitative education high level of poverty as well as high rate of rural dwelling are challenges to the expansion of the level of consumption of telecommunication services even at the offer of sales promotion incentives. Recommended is a good quality marketing research with consumers as thrust point for efficiency in market segmentation as basic in the adoption of sales promotion strategy.

The Experience of Positioning the University at the Educational Services Market

Science.gov (United States)

Dorozhkin, Evgenij M.; Akimova, Olga B.; Lazarev, Alexander V.; Spylaev, Dmitriy O.; Kornilov, Alexander S.

2016-01-01

The relevance of the problem under study is based on the necessity to find the most productive method of positioning a higher educational organization at the educational services market within the conditions of transfer from the centrally planned economy to a market economy and changing of the thinking format of the young generation. The purpose…

CONSUMER BEHAVIOUR FORMATION IN THE CUSTOMIZED SERVICE MARKETS: A CASE OF UKRAINE

Directory of Open Access Journals (Sweden)

Victoria Zhurylo

2018-01-01

Full Text Available Target setting. In modern conditions, in some markets for goods in mass demand, companies are increasingly beginning to introduce customization in marketing activities, which involves the implementation of marketing tools aimed at ensuring a wide differentiation of the trade offer, the establishment of direct communication with the target audience, which provides an opportunity to attract the consumer to the production of goods and to adjust product under its certain requirements. Uninvestigated parts of general matters defining. The study of the market behaviour of consumers is a branch of knowledge that is rapidly and dynamically developing and falls within the scope of scientific interests of a large number of scientists. The emphasis in existing studies of consumer market behaviour is made on the study of commodity markets. There are publications devoted to questions of consumer behaviour research in the service markets, but there are practically no publications on the study of behavioural patterns in service markets on an orderly basis. The purpose of the article is to study features of the market behaviour of consumers on the Ukrainian market of exclusive confectionery products to order. Methodology. The authors of the article conducted a marketing research on the motivation and behaviour of consumers on the Ukrainian market of exclusive confectionery products to order. The sample comprised 117 people, of which 71% of the respondents were women, 29% of respondents were men. The statement of basic materials. The main purchasing motives of the consumer who decides to order exclusive confectionery products are investigated and it is revealed that the ordered product is characterized by a high level of emotional consumer value. The description of the customer’s motivation field is presented and consumer risks, which influence the market behaviour of consumers of exclusive desserts, are viewed. According to the results of the study, such

Modeling the consumer’s perception of experiential marketing in the Romanian private ophthalmologic services

Science.gov (United States)

Gheorghe, Consuela-Mădălina; Gheorghe, Iuliana-Raluca; Purcărea, Victor Lorin

2017-01-01

Introduction. The importance of experience in marketing grew, as the concept itself is very personal and difficult to measure. Experience turns out to be complicated but once placed in a context it gets significant features. As the health care competitive environment increases, marketers are looking for new and effective methods of engaging consumers by using experiential marketing strategies. Moreover, little is known about the consumers’ perceptions related to ophthalmologic services. Aim. The objective of this paper was to measure the consumer’s perception of experiential marketing in the Romanian private ophthalmologic services by using structural equation modeling. Materials and Methods. The Experiential Marketing model consisted of the following components: Sense Experience, Feel Experience, Think Experience, Act Experience and Relate Experience as well as the consequences of applying Experiential Marketing in the form of willingness to purchase a service, generating word-of-mouth communication and building consumer loyalty. The sampling method was non-probabilistic, using the snowball technique and the sample was made up of 190 people who wore eyeglasses for more than 3 years. The instrument for data collection was a self-administered questionnaire, which consisted of 2 parts: the first section contained several demographic questions and the second section encompassed closed end questions related to the perception of private ophthalmologic services from an experiential marketing perspective. All the second section questions were measured on a 5-point Likert scale ranging from 1 with Strongly Disagree to 5 to Strongly Agree. The data analysis was conducted in SPSS and the structural equation modeling was performed in WarpPLS version 6.0. Findings. There were 71.05% respondents, who appreciated the application of experiential marketing in private ophthalmologic services, followed by 18.95%, who were confused. The demographic profile of respondents

Marketing veterinary services.

Science.gov (United States)

Lee, David E

2006-03-01

Marketing is a holistic process that goes far beyond a Yellow Page advertisement or a glossy brochure. A thorough evaluation of a market before entry, including best and worst case scenarios, is critical to mak-ing good investments. Veterinarians are fortunate to have a market that is largely protected by barriers to entry and characterized by reasonably high rates of return given minimal risk. Our market base continues to expand and, overall, remains fairly price insensitive. The extent to which a practice can align its capabilities with a product mix that ideally meets its clients' needs will ultimately determine its success.

76 FR 17787 - Market Dominant Negotiated Service Agreement (NSA) for First-Class Mail and Standard Mail

Science.gov (United States)

2011-03-31

... POSTAL SERVICE 39 CFR Part 111 Market Dominant Negotiated Service Agreement (NSA) for First- Class....1, to establish a new Negotiated Service Agreement (NSA) Market Dominant product for First-Class... Gifford at 202-268-8082. SUPPLEMENTARY INFORMATION: This new NSA for First-Class Mail and Standard Mail is...

Validated Competency Task Lists for General Merchandise Retailing, Food Service Management, and Business and Personal Services Marketing.

Science.gov (United States)

Faught, Suzanne G.

This publication contains competency task lists that address principal entry-level and career-sustaining jobs in the occupational categories of general merchandise retailing, food service management, and business and personal services marketing. Section I, Development of the Competency Task Lists, provides details on how the competencies were…

Clean fuel for demanding environmental markets

Energy Technology Data Exchange (ETDEWEB)

Josewicz, W.; Natschke, D.E. [Acurex Environmental Corp., Research Triangle Park, NC (United States)

1995-12-31

Acurex Environmental Corporation is bringing Clean Fuel to the environmentally demand Krakow market, through the cooperative agreement with the U.S. Department of Energy. Clean fuel is a proprietary clean burning coal-based energy source intended for use in stoves and hand stoked boilers. Clean Fuel is a home heating fuel that is similar in form and function to raw coal, but is more environmentally friendly and lower in cost. The heating value of Clean Fuel is 24,45 kJ/kg. Extensive sets of confirmation runs were conducted in the Academy of Mining and Metallurgy in the Krakow laboratories. It demonstrated up to 54 percent reduction of particulate matter emission, up to 35 percent reduction of total hydrocarbon emissions. Most importantly, polycyclic aromatic hydrocarbons (toxic and carcinogens compounds) emissions were reduced by up to 85 percent, depending on species measured. The above comparison was made against premium chunk coal that is currently available in Krakow for approximately $83 to 93/ton. Clean Fuel will be made available in Krakow at a price approximately 10 percent lower than that of the premium chunk coal.

Housing projects in Trabzon: Marketting discourses and physical environmental features

OpenAIRE

AYDIN TÜRK, Yelda; KARADENİZ, Beyza

2018-01-01

Thehousing projects, that have turned into concept projects promoted as acommodity since last decade in Turkey. These projects, are marketed withdiscourses such as “the long-awaited life”, “ideal home” and are constructed onthe urban fringes. In this study, the housing projects that developed inTrabzon in recent years have been examined in this context. Marketing discourseand physical environmental characteristics of the projects have been analyzed.Thus, the study finds out to what extent the...

DEVELOPMENT OF SERVICE MARKET OF HIGHER EDUCATION AS A PRIORITY DIRECTION OF VOCATIONAL SCHOOL MODERNIZATION

Directory of Open Access Journals (Sweden)

N. N. Bedenko

2014-09-01

Full Text Available The article deals with the analysis of the developed market of higher educational services, various problems in the regional higher education service markets are designated and disproportions in the educational services market are revealed which in case of a suspense pass into the category of barriers to representatives of all interested parties.In the unstable conditions of a social and economic situation in our society, absence of the forecast of economy development, formation of profile structure of specialist training is complicated. Violation of traditional educational communications with employers, weak influence of professional communities on educational system development, backwardness of a labor market complicates reduction of education content in compliance with economic and social sphere requirements, the organization of practical training for students, employment of graduates. New conditions of providing educational services in Russia, such as transition from the state monopoly to a multistructure education system as well as paid education have caused a need of reorganization in the work of educational institutions. Competitive fight for the consumer has toughened requirements to quality and conditions of training service. Creation of an extensive network of the most various non-state educational institutions, penetration of the foreign educational institutions into Russian market which have a rich market experience in the field of professional education, possibility for Russian citizens to get education abroad  have resulted in the fact that consumers of educational services can now make an independent choice of various training programs, depending on its contents, forms and training methods, as well as conditions of their acquisition.

Marketing/Planning Library and Information Services. Second Edition.

Science.gov (United States)

Weingand, Darlene E.

In the first edition of this book, the concepts of marketing and planning library and information services were presented as effective managerial strategies. Several paragraphs from the introduction to the first edition are reproduced, with author commentary, in this edition as an affirmation that the message is still true. In this second edition,…

15 CFR 950.9 - Computerized Environmental Data and Information Retrieval Service.

Science.gov (United States)

2010-01-01

... Information Retrieval Service. 950.9 Section 950.9 Commerce and Foreign Trade Regulations Relating to Commerce... Computerized Environmental Data and Information Retrieval Service. The Environmental Data Index (ENDEX... computerized, information retrieval service provides a parallel subject-author-abstract referral service. A...

Market effects of environmental regulation: coal, railroads, and the 1990 Clean Air Act

Energy Technology Data Exchange (ETDEWEB)

Busse, M.R.; Keohane, N.O. [University of California Berkeley, Berkeley, CA (United States)

2007-01-01

Many environmental regulations encourage the use of 'clean' inputs. When the suppliers of such an input have market power, environmental regulation will affect not only the quantity of the input used but also its price. We investigate the effect of the Title IV emissions trading program for sulfur dioxide on the market for low-sulfur coal. We find that the two railroads transporting coal were able to price discriminate on the basis of environmental regulation and geographic location. Delivered prices rose for plants in the trading program relative to other plants, and by more at plants near a low-sulfur coal source.

Gamification and service marketing.

Science.gov (United States)

Conaway, Roger; Garay, Mario Cortés

2014-01-01

Our paper addresses the development of the gamification concept with business applications. We report on our survey of customers and managers seeking to participate in gamification on their websites. We examined both customer and manager perspectives and compare survey results in terms of service marketing and characteristics of consumers who engage with gamification platforms. Our data supported a design theory delineating four key characteristics in gamification platforms that attract consumers toward an enterprise's website. Those features attract individuals through (1) Progress Paths, (2) Feedback and Reward, (3) Social Connection, and (4) Attractiveness of the site. Results from the managers' survey reflected key characteristics that must exist for implementation of a gamification platform. The data revealed a particular demographic profile of a gamification individual drawn to a website. These findings may help company managers who wish to adopt a gamification platform in the future.

On the environmental impact of energy market liberalisation

International Nuclear Information System (INIS)

Van Soest, D.P.; De Groot, H.L.F.

2000-01-01

In the literature, attention has been paid to the environmental consequences of lower energy prices caused by market liberalisation: the drop in energy prices reduces the attractiveness of investing in energy-saving technologies. In this paper we develop a simple model of investment decision-making emphasising the importance of not only levels but also volatility of energy prices for actual investment behaviour. The general finding is that lower energy prices and higher uncertainty reduce the propensity to invest. To empirically assess the importance of changes in both levels and volatility, we use US natural gas price data over the market liberalisation period and apply the information to the investment decision with respect to a specific energy-saving technology in the paper industry. We find that energy market liberalisation reduces the propensity to invest in energy-saving technologies substantially, not only because of the lower energy price but also because of its increased volatility. 12 refs

Marketing to older patients: perceptions of service quality.

Science.gov (United States)

Brand, R R; Cronin, J J; Routledge, J B

1997-01-01

Marketing has taken on increased importance in the United States' health care industry, especially with respect to Americans aged 55 and older. Given that health care costs account for 14 percent of the GNP of the U.S., and that older Americans represent nearly 25 percent of all health care expenditures, the ability of physicians to assess the perceptions of service quality, service value, and satisfaction and the effects of these variables on patient loyalty with respect to older patients is very important. A comprehensive model of patient behavior is introduced and tested. The results suggest the medical office staff and the expertise of the physician play particularly important roles in older patients' perceptions of service quality. In addition, strong relationships were found between (1) Service Quality and Satisfaction, (2) Satisfaction and Patient Behavior (repeated use of the physician), and (3) Service Quality and Patient Behavior. Conclusions and suggestions for future research are offered.

Internationalization strategies of emerging market-based multinationals: integration of Indian ICT-ITES companies on the Dutch service outsourcing market

NARCIS (Netherlands)

Beerepoot, N.; Roodheuvel, I.

2016-01-01

This paper examines the entry of Indian information and communication technology-information technology-enabled services (ICT-ITES) companies on the Dutch service outsourcing market. Using this case study, the paper integrates two academic debates: the rise of emerging country-based multinationals

Environmental Impacts of the Use of Ecosystem Services: Case Study of Birdwatching

Science.gov (United States)

Kronenberg, Jakub

2014-09-01

The main reason for promoting the concept of ecosystem services lies in its potential to contribute to environmental conservation. Highlighting the benefits derived from ecosystems fosters an understanding of humans' dependence on nature, as users of ecosystem services. However, the act of using ecosystem services may not be environmentally neutral. As with the use of products and services generated within an economy, the use of ecosystem services may lead to unintended environmental consequences throughout the `ecosystem services supply chain.' This article puts forward a framework for analyzing environmental impacts related to the use of ecosystem services, indicating five categories of impact: (1) direct impacts (directly limiting the service's future availability); and four categories of indirect impacts, i.e., on broader ecosystem structures and processes, which can ultimately also affect the initial service: (2) impacts related to managing ecosystems to maximize the delivery of selected services (affecting ecosystems' capacity to provide other services); (3) impacts associated with accessing ecosystems to use their services (affecting other ecosystem components); (4) additional consumption of products, infrastructure or services required to use a selected ecosystem service, and their life-cycle environmental impacts; and (5) broader impacts on the society as a whole (environmental awareness of ecosystem service users and other stakeholders). To test the usefulness of this framework, the article uses the case study of birdwatching, which demonstrates all of the above categories of impacts. The article justifies the need for a broader consideration of environmental impacts related to the use of ecosystem services.

Free market in practice. Customer loyalty related to service level

International Nuclear Information System (INIS)

Zewald, H.

2003-01-01

Sixty percent of the bulk consumers of energy have changed to a different supplier since the liberalization of the market. Newcomers like Vattenfall and EnBW are doing reasonably well, while small (gas) companies like Cogas and Rendo are also performing a lot better than the known big players, especially where it concerns the level of service. These are some of the remarkable results of research conducted by the market research agency Datamonitor [nl

Technical and economic aspects of ancillary services markets in the electric power industry: an international comparison

International Nuclear Information System (INIS)

Raineri, R.; Rios, S.; Schiele, D.

2006-01-01

We present a comparative analysis of technical and economic aspects of ancillary services on the markets of England and Wales, Nordic Countries, California, Argentina, Australia and Spain, comparing the services of voltage control, frequency regulation and system restoration. All the analyzed markets rely on the existence of an administrator of ancillary services, function that leads to the figure of the system operator. Among the services analyzed, the mandatory nature of voltage control and primary frequency regulation stands out, being both the ancillary services with the higher market price and the shortest period of time requirements. In general, the recognized costs of the services correspond to investments operation, maintenance, and opportunity costs. In the provision of these ancillary services, there are no clear preferences for a particular resource allocation mechanism, where mandatory provision, auctions, competitive offers and different time length bilateral contracts are combined

75 FR 14342 - Market-Based Rates for Wholesale Sales of Electric Energy, Capacity and Ancillary Services by...

Science.gov (United States)

2010-03-25

...; Order No. 697-D] Market-Based Rates for Wholesale Sales of Electric Energy, Capacity and Ancillary... affiliates.\\3\\ \\1\\ Market-Based Rates for Wholesale Sales of Electric Energy, Capacity and Ancillary Services...\\ Market-Based Rates for Wholesale Sales of Electric Energy, Capacity and Ancillary Services by Public...

77 FR 51824 - Environmental and Related Services

Science.gov (United States)

2012-08-27

... . FOR FURTHER INFORMATION CONTACT: Project Leader Jennifer Powell (202- 205-3450 or [email protected] ) or Deputy Project Leader Joann Peterson (202-205-3032 or [email protected] ) for... related services, that, to the extent practicable: Estimates the size of the U.S. and global markets for...

Environmental Labels and Declarations

DEFF Research Database (Denmark)

Frydendal, Jeppe; Hansen, Lisbeth; Bonou, Alexandra

2018-01-01

Based on the terminology and structure developed by the International Organization for Standardization, a description is given on the types of ecolabels that build on life cycle assessments. Focus is on type I labels that point out products and services with an overall environmental preferability...... of labelling, the use of ecolabels in marketing, and the way ecolabels help build a market for “greener products”. Type III labels—or Environmental Product Declarations—are also briefly described with indicative examples from the building sector, a declaration for office furniture, and an introduction is given...... to the European Commission’s programme for product—and organisational environmental footprints ....

Main trends of the international market of educational services

Directory of Open Access Journals (Sweden)

T. I. Chinaeva

2017-01-01

Full Text Available The world education system everything will more be transformed to the multi-billion industry, one of the profitable directions of which is training of foreign students. Creation and development of successfully functioning system of the international education, attraction of a significant amount of foreign students are not only to increase the budget of higher education institution and to lift its prestige, but also and a method of promotion of policy, culture, economy, a conduct of life of the host country home. With respect there to research and practical interest has studying and the analysis of the main directions of development of the international market of educational services. This article in which changes of the main indicators reflecting the main vectors of export of education in the leading countries - exporters and in our country are considered is also devoted to these questions.The purpose of work is the analysis of development of the international market of educational services in recent years. The analysis of analytical and statistical information on the processes happening in this area, both at the international level, and in Russia is the basis.In the course of the research the methods of the analytical and logical analysis on the basis of statistical data promoting more detailed studying of dynamic and structural changes of the social and economic phenomena and processes were used.In general for the last 30 years the extent of the international student’s mobility increased more than by 6 times. The international educational market constantly develops, increasing the turnover. However flows of the international students periodically change the orientation, both on countries of source, and over the countries of training. At the same time it is possible to note that changes in structure of the largest countries recipients happen more slowly, than as a part of the countries delivering foreign students. The largest world sources of

Book of Abstracts - Managing Forests to Promote Environmental Services

DEFF Research Database (Denmark)

This book includes the abstracts of the oral and poster presentation of the conference ‘Managing Forests to Promote Environmental Services’, 3-5 November 2015, Copenhagen. The conference is arranged by the Centre of Advanced Research on Environmental Services from Nordic Forest Ecosystems (CAR-ES...... forest management and environmental ecosystem services in a broader perspective, and overviews of ten years of CAR-ES integrated research on carbon sequestration, water protection, biodiversity, and soil quality in the Nordic – Baltic are presented. Frederiksberg, October 2015 Inge Stupak, Lars Högbom...... II), funded by Nordic Forest Research (SNS) 2011-2015. This is an open network that brings together Nordic and Baltic forest researchers in order to provide scientific knowledge on the impacts of forest management on major environmental services for decision making within the forestry sector...

Marketing channels of banking products and services in contemporary business environment

OpenAIRE

Rakita Aleksandra

2016-01-01

Marketing application in banking is dating back to the 50s of 20th century, and since then its role is constantly changing. His modern role of synthesis of analysis, planning and control of the bank in the financial markets, achieved by the use of instruments of marketing mix (product, price, distribution and promotion). The paper is an analysis of the distribution function, and is primarily an overview of the modern distribution channels of banking products and services in the US, as the mos...

Operating environment and USA nursing homes' participation in the subacute care market: a longitudinal analysis.

Science.gov (United States)

Weech-Maldonado, Robert; Qaseem, Amir; Mkanta, William

2009-02-01

We examined the impact of environmental factors on USA nursing homes' participation in the subacute care market. Findings suggest that the Balanced Budget Act of 1997 did not have a significant impact in the participation of nursing homes in the subacute care market from 1998 to 2000. However, there was a declining trend in the participation of nursing homes in the subacute care market after the implementation of Medicare prospective payment system (PPS). Furthermore, nursing homes with a higher proportion of Medicare residents were more likely to exit the subacute care market after PPS. Results also suggest that nursing homes have responded strategically to the environmental demand for subacute care services. Nursing homes located in markets with higher Medicare managed care penetration were more likely to offer subacute care services. Environmental munificence was also an important predictor of nursing home innovation into subacute care. Nursing homes in states with higher Medicaid reimbursement and those in less competitive markets were more likely to participate in the subacute care market.

Environmental Impacts of Sand Exploitation. Analysis of Sand Market

Directory of Open Access Journals (Sweden)

Marius Dan Gavriletea

2017-06-01

Full Text Available Sand is an indispensable natural resource for any society. Despite society’s increasing dependence on sand, there are major challenges that this industry needs to deal with: limited sand resources, illegal mining, and environmental impact of sand mining. The purpose of this paper is twofold: to present an overview of the sand market, highlighting the main trends and actors for production, export and import, and to review the main environmental impacts associated with sand exploitation process. Based on these findings, we recommend different measures to be followed to reduce negative impacts. Sand mining should be done in a way that limits environmental damage during exploitation and restores the land after mining operations are completed.

Transboundary effects of environmental policy. Markets and emission leakages

Energy Technology Data Exchange (ETDEWEB)

Bruvoll, Annegrete; Faehn, Taran [Research Department, Statistics Norway, Pb. 8131 Dep., 0033 Oslo (Norway)

2006-10-15

One of many explanations for Environmental Kuznets Curves for rich countries can be that dirty production is relocated to economies with laxer abatement regimes. If this is caused by national abatement policies, environmental stresses are transferred to other countries. Further, the economic costs of national abatement policies can be shared with foreigners to some extent, both through a lower demand for imports and losses of market shares for foreign competitors that produce cleaner products. We quantify effects internally and abroad of a growth-induced unilateral carbon tax policy in a rich open economy. We find that the environmental benefits fall, and the economic costs rise, when a global rather than a national perspective is employed. (author)

A resource oriented webs service for environmental modeling

Science.gov (United States)

Ferencik, Ioan

2013-04-01

Environmental modeling is a largely adopted practice in the study of natural phenomena. Environmental models can be difficult to build and use and thus sharing them within the community is an important aspect. The most common approach to share a model is to expose it as a web service. In practice the interaction with this web service is cumbersome due to lack of standardized contract and the complexity of the model being exposed. In this work we investigate the use of a resource oriented approach in exposing environmental models as web services. We view a model as a layered resource build atop the object concept from Object Oriented Programming, augmented with persistence capabilities provided by an embedded object database to keep track of its state and implementing the four basic principles of resource oriented architectures: addressability, statelessness, representation and uniform interface. For implementation we use exclusively open source software: Django framework, dyBase object oriented database and Python programming language. We developed a generic framework of resources structured into a hierarchy of types and consequently extended this typology with recurses specific to the domain of environmental modeling. To test our web service we used cURL, a robust command-line based web client.